You are here

Calvin Klein Underwear

Calvin Klein was founded in 1968 when longtime, childhood friends Calvin Klein and Barry Schwartz opened a women's coat business. The small enterprise soon became one of the most successful and powerful brands in the world. With over US$5 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per a recent AC Nielson Global Luxury Brand Study.

In 1982, Calvin Klein altered the way the world viewed and bought men's underwear with the introduction of the First Designer Underwear. Once a utilitarian product, men’s underwear suddenly became an object of desire. Today, Calvin Klein Underwear is the largest Designer Underwear Brand in the World. Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.

In April 2007, Brand Marketing India launched Calvin Klein Underwear in India, opening 82 points of sale across 13 cities, within the first 3 years.

Photos of Calvin Klein Underwear

Business Info

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.