P&O Cruises Australia has announced the 2016-2017 cruise itineraries for their five cruise ships. The addition of Pacific Aria and Pacific Eden will enable the brand to offer 38 exciting itineraries, including several music-themed sailings.

P&O Cruises Australia has revealed a new, game-changing dining concept which will debut on Pacific Jewel when she sails from Brisbane in June this year. The Pantry, will replace the ship's traditional buffet and will provide an international market place of eight fresh food outlets and a bar, designed to take guests around the world before they even set sail.

After an epic 33-night voyage from Dubai to Fremantle, MSC Orchestra arrived in Brisbane on 15th March, before arriving at Sydney's Overseas Passenger Terminal. MSC Orchestra’s visit to Sydney marks the first time MSC Cruises brings one of its cruise ships down-under.

According to reports, Royal Caribbean International's Rhapsody of the Seas is in the path of a huge monster storm off the coast of Queensland, Australia. Cyclone Marcia, has been causing damage for the past couple of days.

Luxury cruise line, Seabourn, have revealed more details about their two new upcoming ships, which will accommodate 604 guests. Modeled upon the successful Odyssey-class of ships, these larger vessels will feature an additional deck as well as expanded pubic areas, and the return of the famed Seabourn Square.

The 'It's Royal Caribbean Time' campaign is designed to raise awareness about what cruise ships offer to Australian audiences. The TV campaign comes after recent research found that customers down under are most concerned about price and are not influenced by what cruise line they sail with.

Royal Caribbean Commercial Director Sean Treacy told Mumbrella the research showed people did not look at brand at all.

What was really surprising, and frankly a little damaging to our egos, was that people who are new to cruising can’t tell one cruise brand from another...They are merely comparing one big white ship with another and they find it difficult to tell the difference between the likes of us, Princess Cruises and most surprising, P&O.

Royal Caribbean took the research as a "wake up call" to how they were marketing in the Australia market and as a result will be increasing its brand marketing to raise awareness.