MedSKU – Market Monitoring for Medical Devices

Making strategic decisions with confidence can be hard when the med tech industry is so private and guarded. While market reports help you understand overall trends and investment opportunities, it doesn’t guide the small details of your medical device strategy.

By using product sales data, by brand and SKU, you could uncover competitor weaknesses and opportunities that you can take advantage of to build your strategies.

This level of detail has never been so easy to obtain for medical device companies of any size, because it’s customized to the exact brands and SKUs you want to track and updated at a frequency that fits your timeline.

Track Units Sold and ASPs by Brand and SKU

Track Competitor Shares & Growth Rates

Timely Data with Monthly or Quarterly Updates

Disposables & Capital Equipment Data

How is Competitor Pricing Data Possible?

Competitor pricing information is always too unreliable, right? Not in this case.

MedSKU consulting uses a sample of 1000+ reporting hospitals and ambulatory surgery centers (ASCs) to gather purchase order information, which is combined with over a decade of internal data sets of competitor analyses and pricing trends.

iData also provides market research through syndicated reports and custom consulting to the top medical device manufacturers, who trust the data knowing that it is based on a rigorous methodology built around primary research and procedure volumes. MedSKU takes advantage of this methodology, which uses multiple sources specifically geared to the medical industries, such as interviews with stakeholders, government sales data, manufacturer and distributor price lists, SEC filings, procedure volumes, reimbursement data and much more.

“It is clear that you take great care in researching & producing your reports. It shows!”
– Group Manager, Market Research

— Intuitive Surgical, Intuitive Surgical

“Great attention to detail, and ability to navigate through a tough landscape! It was spot on effective with data and timing to have it to me.”
– Global Portfolio Marketing Manager

— Stryker, Stryker

“iData offers a wide variety of reports and their service is very responsive.”
– Strategy & Marketing Department

— Acumed, Acumed

“iData, compared to other market research reports we have used, did a great job of providing data output at not only a high level, but also across nearly every segment of the market you could think of."

— Health Advance, Health Advance

“It is clear that you take great care in researching & producing your reports. It shows!”
– Group Manager, Market Research

— Intuitive Surgical, Intuitive Surgical

“Great attention to detail, and ability to navigate through a tough landscape! It was spot on effective with data and timing to have it to me.”
– Global Portfolio Marketing Manager

— Stryker, Stryker

“iData offers a wide variety of reports and their service is very responsive.”
– Strategy & Marketing Department

— Acumed, Acumed

“iData, compared to other market research reports we have used, did a great job of providing data output at not only a high level, but also across nearly every segment of the market you could think of."

— Health Advance, Health Advance

4 Key Data Types that Will Make You a Better Product Manager or Marketer

(and one additional element from MedSKU consulting too)

Average Selling Prices of Competitor Products

Unit Sales Volumes of Competitor Products

Market Share of Competitor Products (and yours too)

National Revenue of Competitor Products

*Historical Growth Trends Every Month or Quarter

With this data, you can see potential opportunities or threats faster – if you don’t use this, you’ll miss things that your competitors could see.

Insights to Uncover With SKU-Level Data

Record monthly, quarterly and annual changes in ASP, units sold and revenue.

Monitor shifts in market share on a monthly, quarterly and annual basis.

e.g. How much do Becton Dickinson, Cardinal Health, Medline, Owens & Minor, etc. charge for Becton Dickinson’s Max Zero Needleless Connector SKU MZ10000-07? Do larger facilities pay less than smaller facilities? Do facilities in the South pay less than those in the Northeast?

Generate monthly and quarterly reports to update your sales team on the shifting competitive landscape

Implement monthly and quarterly reports to measure the success of marketing campaigns and recent product launches

Use pricing data to negotiate more profitable distribution and licencing agreements

Customizable Reporting Frequency

Don’t be forced into subscribing to pre-set data based on someone else’s need, that could have gaps in information where you need it most. MedSKU consulting allows you to select the brands, SKUs, and segmentation that matter to you and then choose between Annual, Semi-Annual, Quarterly, or Monthly† updates.

†Monthly reports only available for disposables

What Exactly Do You Get?

Your corporate license data set will be compiled, verified and put together by a team of analysts specialized in looking at high volumes of product data. This data set will be formatted to give you filtering options on different product attributes, such as length, diameter, material type and more.

Through a familiar Excel format, pivot tables and pivot charts are provided to give your team quick access to the insights that you want to see. This allows you to easily manipulate the data or transfer it into presentations and reports.

MedSKU clients have access to the analyst team for clarification and questions regarding the data they receive, as well as feedback opportunities to improve the customization on future reporting.

Having iData, and MedSKU consulting as your market intelligence partner will give your product team the advantage it needs to excel in this highly competitive market.

Includes Summary Tables for Quick Comparisons

Request a MedSKU Demo

Just give us 10 minutes of your time and we can show you how SKU-level and brand-level data will revolutionize your strategic planning, presentations, and decision-making without breaking your budget.

What we do

For over 15 years, iData Research has been providing industry leading consulting and market research for the medical, dental and pharmaceutical industries. Our mission is to empower you to succeed through making intelligent, data-driven decisions.

Our methodology is our key, we have earned the trust of the top medical device manufacturers by providing accurate, in-depth analyses that are based on our 9-step research methodology. By specializing in this industry, utilizing procedure databases, SKU-level data, and primary interviews we can offer levels of insight and detail unmatched in the industry.

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