Now, Powerade seems to be rubbing Miami’s championship in a little more.

On I-93 in Medford, just a few miles away from the TD Garden, there is a new billboard featuring LeBron that reads: “Congrats LeBron. A championship has a nice ring to it.”

Powerade has a billboard on I-93 in Boston congratulating LeBron James on his first NBA title. (Photo from Powerade’s Facebook Page)

The billboard would make perfect sense in Miami. And if Powerade was aiming to infuriate a fan base, why not choose Cleveland? That would be taunting the fans that James spurned two years ago when he made his “decision” to take his talents to South Beach.

Instead, they chose to make Bostonians’ commute to and from work a little less enjoyable than it already is.

Powerade may or may not see their sales dip in Boston over the next month or so, but they’ve gotten plenty of publicity over this on Twitter — even if it’s mostly been angry fans pledging their allegiance to Gatorade.

Sports Hub Audio

During Hour 3 of Felger and Massarotti, the guys got back into the Patriots and Darrelle Revis’ future in New England. Is there any chance the Patriots could keep Revis and Devin McCourty? Finally, Mike and Tony discussed today’s Red Sox lineup against Northeastern University.

In Hour 2, Felger and Mazz got into the Boston Red Sox and today’s lineup against Northeastern University. Mike and Tony continued to take calls on yesterday’s NHL Trade Deadline and the Patriots off-season decision making.