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What’s New at Miller Park!? A Look Ahead at Ballpark Improvements for 2013

Since I have worked here at Miller Park, it seems every off season, the ballpark becomes somewhat of a construction zone. The team has always done a great job of keeping Miller Park fresh and up to date with features like the Associated Bank Kids Zone or renovations to the suites and the addition of the new HD scoreboard. The Brewers today announced plans for two renovations at Miller Park, both of which will enhance the fan experience for 2013.

“Every year, we formally survey fans to get a better understanding of their changing tastes and preferences,” said Brewers Chief Operating Officer Rick Schlesinger. “National surveys of fans and media consistently rate the Miller Park fan experience among the very best in all of sports, but we don’t take that for granted. We are committed to enhancing the facility and experience every year to remain a top destination for fans.”

Projects for 2013 include the following:

Dew Deck Renovations

The Dew Deck, a seating area above the right field bleachers that dates to Miller Park’s opening year, will be renovated during the off-season. The signature addition to the area will be a 25-foot high rock climbing wall, designed in the shape of a can of Mountain Dew. The wall will be open for approximately three hours every game day, and will be designed to accommodate up to four climbers at a time. Other improvements to the area will include new lighting, new ceilings, installation of flat panel televisions, repainting, and new signage. The Dew Deck accommodates groups of 25 to 260 people (no individual ticket purchases are available). The area features stadium seating, a private bar, and private restrooms. Tickets to this affordable party space include an all-you-can eat pregame tailgate buffet that begins when the Miller Park gates open and ends one hour after the first pitch. Individuals interested in hosting events at the new Dew Deck may call 414-902-GRPS for more information.

Home Plate Lounge Renovations

Following the addition of a new Brewers Team Store retail location on the Club Level last year, the Home Plate Lounge will be enhanced this winter. The Home Plate Lounge is located on the concourse of the Club Level behind home plate and is open to Club Level Suiteholders and all fans who have Club Level seating. The project includes the removal of an existing concessions stand, storage area and restroom, allowing for the creation of a new fixed “Chef’s Table” counter. Featured upgrades include a new Concierge counter, new carpeting, and new furniture (modular seats, ottomans, bar stools, dining chairs, and tables). In addition, there will be new lighting throughout the space.

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Design work for the projects was handled by Uihlein/Wilson. Both these projects will be ready by Opening Day, 2013.

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9 Comments

Ultimately the team on the field is what matters the most. However, on a scale of (0-10) with 10 being very excited about the improvement to fan experience. I would have to rate this as a 1. No access to the real fans. Hopefully they have more in store than upgrading a few limited access areas of the ballpark. Makes me feel more confident in not renewing my season tickets.

I don’t like the trend of ballparks having the elite big spender areas, but I’m in my 50s and remember a different experience at the park, and maybe these high price areas an amenities are needed for cost competivness.

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