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Having had an iPhone for only a few weeks now, I have to say I disagree with you about the “real” web. While it’s nice that the iPhone can display real web pages well, I much prefer specially formatted pages. After all, it seems like what’s missing from the mobile pages are mostly ads and empty space.

I would also go one step further and encourage every company with a web presence to develop their own app. iPhone apps like Amazon and USA Today are great examples of what can be done.