As everyone knows, Boston is the Hub of the Universe. The fact has been well-documented in Boston tourist literature, and in the way Bostonians superciliously ignore outsiders. Super-superciliously! We couldn’t do it if we weren’t the hub!

Now Scott Kirsner has proved that Boston is also the hub of the new wave of marketing literature, and he’s built the Amazon list to prove it.

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David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."