The Ten Steps Process—Assessing, Improving, and Creating Information and Data Quality 1. Define Business Need and Approach—
Define and agree on the issue, the opportunity,
or the goal to guide all work done throughout
the project. Refer to this step throughout the
other steps in order to keep the goal at the
forefront of all activities.
2. Analyze Information Environment—Gather,
compile, and analyze information about the
current situation and the information environment. Document and verify the information life cycle, which provides a basis for future steps, ensures that relevant data are
being assessed, and helps discover root
causes. Design the data capture and assessment plan.
3. Assess Data Quality—Evaluate data quality
for the data quality dimensions applicable to
the issue. The assessment results provide a
basis for future steps, such as identifying root
causes and needed improvements and data
corrections.
4. Assess Business Impact—Using a variety
of techniques, determine the impact of poorquality data on the business. This step provides input to establish the business case for improvement, to gain support for information

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