Our Story

How did we start? Our Managing Director Alan Jones is so passionate and knowledgeable when it comes to his work that if you spoke to him about flooring you would conclude that it is what he always wanted to do. Actually, he had not considered running his own company, but the economic downturn in the late 1980’s pushed him into setting up AJ Floorcraft.

So, rising to life’s challenges in 1990, based in the Midlands, in Derby and involving less than a handful of people, he established a business where relationships with customers truly matter and this continues to be the ethos of the company, a result of which is that much of our business is repeat or comes through recommendation.

The company grew and in 2009 we expanded into decorating headed up by Mark Hurst, essentially being able to offer a dual service approach. Today, we employ almost 30 people. Many of our staff have been with us for more than 10 years, some since the company was founded, reflecting our culture which is rooted in family values.

With over 28 years of experience in the business, your project is in good hands.