Ford Launches All-New Global Fiesta in India at Rs 8.23 lakh

By
Motortrend India Staff
|
13 July,2011

Ford India launched its global sedan, the All-New Fiesta, in New Delhi today. The 1.5 L Ti-VCT Style is priced at Rs. 823,500 (ex-showroom, Delhi) and the 1.5 L Duratorq TDCi Titanium Plus at Rs. 10,42,200 (ex-showroom, Delhi). The All-New Fiesta is available in four premium trims, across eight variants such as Style, Trend, Titanium and Titanium Plus, with both petrol and diesel powertrain options in manual transmission.

“We are excited to launch the All-New Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move,” said Michael Boneham, president and managing director of Ford India. “Ford India is proud to be the sixth manufacturing location in the world to produce the All-New Fiesta,” he added.

Ford India is offering Anti-Lock Brake System (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options. The car comes equipped with exciting new features like an intuitive human-machine interface, first-in-segment Advanced Bluetooth Voice Control that allow for hands-free control over six functions such as phone, radio, CD, USB, iPod and electronic climate control.

“Our extensive research revealed customers’ inclination and aspiration towards technology and we have the right product in the All-New Fiesta which addresses that requirement giving serious consideration to safety on the move. While adding dynamism and diversity to our showrooms across the country, this premium and engaging sedan brings in Ford’s global essence to the Indian market,” said Nigel Wark, executive director of Marketing, Sales and Service at Ford India.

“With a comprehensive mix of technology, safety and comfort features, the dynamic new Fiesta packs in a peaceful and enduring ownership experience,” Wark added.

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