Discovery provides the awareness that informs strategy.

A strong Discovery process results in a deep and intuitive understanding of the brand, customer, and competitive landscape against which a design or growth process will unfold. When preparing to redesign a website or craft a digital marketing strategy, tactics, process, and technology selection should all be informed by Discovery findings.

This makes Discovery a core and vital ingredient in any website redesign.

Discovery identifies:

•Organizational mission, culture, benefit, and differentiation•Strategic goals and key performance indicators•Key audiences and their needs•How to best engage audiences•Competitive footprint, design approach, and tactics•Weaknesses of the current digital marketing portfolio•Challenges to project success•New growth opportunities•Technology stack and critical technology requirements

SEO Audit

User Research

Understand your most important audiences' expectations, needs, frustrations, and biases.

Guided Workshops

Leverage collaborative activities like mind-mapping and design reviews to generate a wealth of ideas.

Usability Audit

Identify problems in your current user experience while discover new growth levers.

We've helped the best define a path forward.

We've helped define the future state for the websites of leading B2B companies, consumer brands, banks and credit unions, nonprofits, and government agencies.

Our clients want their next website to deliver the very best experiences the web has to offer, amplifying engagement and driving growth while allowing them to move at the speed of business. We help build a foundation for those experiences by identifying project scope, dramatically reducing risk, generating vital internal buy-in, and aligning key stakeholders.