#117 – Going from 5 to 6 Figures per Month with Authority Sites

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What you will learn

Why you need to think beyond Amazon Associates if you want to increase your profits

Why you need an exceptional team to grow your business

Books you must read if you want to step up your management game

Tips on increasing your traffic and your revenue per visitor metrics

So we’ve been having a discussion in the AH Facebook group recently. It seems like there isn’t a lot of advanced content on growing from 5 to 6 figures, why is that?

Most people ignore advanced content and prefer making more amazon articles

Basic stuff is usually fairly similar to the point where you can share details about it, as you advanced, things become too custom to be copy / pastable

Most people are not ready to put the time, money and energy to make it

It’s just hard to template success like that. Sure, you can look at other people and be inspired, but at the end of the day, you have to figure out your own unique path to growth.

A lot of it comes down to what you are willing to sacrifice to make 6 figures/month.

It will probably take more work than you do now

It will probably take more work you don’t like than you do now

It’s still a lot less certain than your low 5 figure/month income

Nevertheless, we decided to do an episode on what we think are some good ideas for developing not just your business, but your mindset along side it as well.

Look at What 6 Figure/mo Siteowners Do

Listen to podcasts where they are interviewed. Mixergy is probably one of the best ones. Start writing down commonalities.

You’ll notice things like

They have a singular focus

They invested themselves heavily

They can execute well

They’re always learning from others (humble)

They have a high attention to detail

They have a very talented team

Average teams will reach a ceiling and the only way to break that ceiling is getting rid of a lot of people and starting over

Evolve Your Business Model

Website revenue = traffic * revenue per visitor

If you want high growth, you need BOTH factors to progress, otherwise you’re fighting against the current.

Most people pick 1 offer and then just work on traffic. We did this on HealthAmbition, to our detriment.

Amazon is awesome for starting out, but you’ll need to think beyond it eventually. There is a reason a lot of people build + flip AMZ sites. It’s hard to grow beyond a point. Sites like Thewirecutter are the exception.

Sticking to AMZ and hoping to make millions annually is like going to a sword fight with a toothpick: there is 1/1000 chance you might win.

Ways to Increase Traffic

Grow existing channels. Think: what would it take to 10x what I’m currently doing? The answer usually is some combination of people + process.

Grow new channels. With Amazon/Aff you can’t do paid traffic and usually can’t do webinars + advanced sales funnels

Make more $/visitor so you can afford more traffic sources. Ways to increase $/visitor: