Google announced last week that PLAs are now be eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume.

When looking for paid search “squatters” on your brand, it’s common to simply go to Google.com, query your brand name, and see which arch-rivals pop up in the ad slots. Those results don’t show the whole picture though.

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.

There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.

Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.