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The Alexandra Theatre was built in 1901 by William Coutts at a cost of £10,000 and was originally called the Lyceum. Its opening production was a play entitled The Workman, which ran from 27th May 1901, with tickets ranging in price from two shillings to four (old) pence. Unfortunately, insufficient public support resulted in the theatre being offered for sale just over a year later. The sale attracted no great interest, and the Lyceum was bought by Lester Collingwood for just £4,450.Read more >>

Seat Sponsorship

Take your very own seat at the New Alexandra Theatre! Whether you are celebrating a special occasion, buying a unique gift or would like to dedicate the memory of a loved one, it couldn’t be easier to name a seat with a commemorative plaque in our stunning auditorium.

•It is £250 to name your seat for five years

•You can choose up to two lines of text, with a 40 character limit

•We will send you a personalised certificate

If you would like to find out more, please contact a member of our friendly team and tell us your special story of why you would like to name a seat! You can name your seat by calling us on 0121 230 9075 or by speaking to a member of our team in the venue between 10am and 6pm Monday – Saturday.

Please note that seat choice is subject to availability and naming a seat does not guarantee availability when booking tickets.