Why Does Everyone at ESPN Love Rafael Nadal?

Newest 'SportsCenter' Ad by Wieden & Kennedy Stars U.S. Open Champion

Published on Sep 10, 2013

Editor's Pick

Newly crowned 2013 U.S. Open champion Rafael Nadal is apparently a fixture inside ESPN's Bristol campus, according to a new "This is SportsCenter" commercial starring the tennis player. The ad is now running on ESPN and ESPN Deportes (in Spanish) following the Spanish star's win over Serbian Novak Djokovic, for his 13th Grand Slam Title.

Created by Wieden & Kennedy New York, the spot features SportsCenter's John Anderson and ESPNNEWS' Bram Weinstein whispeing about just why Nadal is so popular in the office. We'd go with his killer calves and adorable smile -- but apparently the answer is something much simpler. But is there is a similar ad for Djokovic languishing in Wieden's offices somewhere? According to the agency, there isn't. The timing itself was a coincidence, as the shop had filmed the Nadal spot, and accelerated post-production to air it sooner given the possibility of him winning the U.S. Open.