Matrix Partners Adds Two New EIRs

Matrix Partners has added two new entrepreneurs in residence, Kevin Barenblat and Mihir Shah. Barenblat founded social music app SpotDJ and Context Optional, a social marketing software startup which was bought by Adobe. Shah was the former CEO of mobile advertising platform Tapjoy, and also worked at social app firm RockYou and QuinStreet, a performance marketing firm. Both will focus on cloud, mobile, consumer Internet and ad tech at the Silicon Valley venture firm.

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