For the Love of Marketing

Emily Fletcher shifts career aims from pro sports to CMO position

Emily Fletcher Corporate Marketing Manager of Communications, Emerson

Vanderbilt MBA 2016

At Northwestern, Emily Fletcher worked for the university’s
football team, producing videos and conducting on-camera interviews for the
Wildcats’ YouTube channel. She enjoyed the experience so much that, after
graduation, she obtained a job nearby with the NFL Chicago Bears in customer
service and marketing.

And that experience, in turn, led Emily to shift her
thinking about her future plans, which had involved working with professional
sports teams. “My career goals shifted,” she says, “as I fell in love with
marketing, strategy and communications.”

But she had always planned on obtaining an MBA. In 2014, the
timing seemed perfect.

“I knew I wanted to attend a smaller program that offered
classroom intimacy and access to professors,” she says. “Once I interviewed at
Owen, I knew immediately it was the place for me. The community was so
welcoming. It truly is a collaborative environment that challenges and inspires
you.”

Now, in St. Louis, Emily is on her way toward her career
goal of becoming a corporate Chief Marketing Officer. Perhaps, one day, she’ll
even be back in Nashville, which she calls “a great place to live.” Shortly
before graduation, her desire to come back was invigorated by one of the perks
that accrue to some of the city’s residents: she was selected to be a “featured
extra” in the TV show “Nashville.”

“It was an amazing experience,” Emily says. “I’m a huge fan
of the show.”

Fun Fact: Emily once won a blue ribbon at the Illinois State Fair in
the “Cooking with Eggs” competition.

“You will be
challenged, encouraged and supported by outstanding faculty and staff. But more
importantly, you will experience growth as a businesswoman and leader.”

Ranked as a top business school by U.S. News & World Report, Financial Times, BusinessWeek and Forbes, the Vanderbilt Owen Graduate School of Management offers a variety of degrees and programs to help you achieve your career goals.