The right first step to great products

Are you looking to create amazing products and services that your customers will love and use? Begin your journey with a cohesive strategic solution that brings together business goals, customer requirements, and new product and business ideas.

The HFI approach:

Ecosystem research is not market research

Unlike traditional market research that employs staged focus groups or superficial questionnaires, we use advanced tools and methodologies to elicit the deepest responses. You get insightful data to build a valuable foundation for tomorrow’s designs. Our communication of the research is an engaging immersion into the “big picture” supported by specific insights and not just masses of data.

Can do. Will do. Breakthrough!

A few of the innovations we have created:

Collaborating with HP labs to refine the design of the Gesture Keyboard—an award-winning keyboard device that makes computer access available to emerging markets

Understand "Product-User-Environment-Task" domain and then follow a system design approach

Optimize the design based on value engineering techniques

Develop functional prototypes for field studies and testing

Support detailed technical design

We have successfully used this approach to manage complete product design life cycle projects for industries such as automotive, consumer products, electronics, healthcare and electrical equipment.

“As a UX professional and CUA, HFI were the first to come to my mind when we were looking for a training and user research partner. I could think of no one better to train a multi-disciplinary product group in what is a profession in itself - Ethnographic Research.”

About HFI

We are among the world’s first Customer Experience Integrators (CXI). We’ve delivered over $256,000,000 in CX work for Fortune 500 clients. We've been consulting and training since 1981, and have numerous clients across Banking, Telecom, Retail, Medical, Entertainment, Government, and Education.