Pres:Digital Marketing - Dynamic Pricing

Digital Marketing - Dynamic Pricing

Digital Marketing - Dynamic Pricing

Public summary

The needs of the consumer can only be converted into demand if the consumer has the willingness and capacity to buy the product. That is why pricing is the most important concept in the field of marketing and the most important element of the marketing mix.

In short, dynamic pricing is a pricing strategy which applies variable prices instead of fixed prices.

Slides

Notes

This is the overall framework of the Digital Marketing couse. We will start with explaining the elements of an online marketing plan. Than we will zoom in on the different marketing aspects based on the customer journey. We start with those online media most suitable to reach consumers and slowly move down the funnel. In the end we discuss customer loyalty which has as goal to re-start the entire process from the beginning.

Price management includes all the activities around the P of price including determining the overall price strategy of the company, determining the price structure of the assortment to managing day to day price changes of individual products.