It seems everything I read provides conflicting accounts of the media.

Holly Holm, who knocked out Ronda Rousey in a November UFC women’s bantamweight championship fight, has become a media star. She has embraced the media, which has made her somewhat famous.

In a column she wrote for Sports Illustrated, “Fame Can Be A Kick,” Holm cited her victory tour, which comes with being a world champion. She spent time in New York and Los Angeles doing countless interviews and media appearances. She was a guest on Seth Meyers’ show. She was on with Kelly Ripa and Michael Strahan. She picked up more than 100,000 followers on Twitter.

She noted that she now understands how celebrity can change a person. But she was not complaining.

Presidential candidate Donald Trump, however, is complaining.

In a recent USA Today article, Trump is quoted, “I do hate them,” in reference to the media. “Some of them are such lying, disgusting people. (They’re) among the most dishonest groups of people I’ve ever met.”

What’s ironic is that Trump is the biggest beneficiary of news media coverage in the presidential campaign.

He has stated that he will make it easier to sue journalists for libel. He’s attacked the press in a manner we have never seen before.

I’m inventing a new term for it: anti-media relations.

At HMA, we take great pride in our open and honest relationships with the media. We understand that they have a job to do. We know what deadlines and pressures they are under. We, in many cases, ARE the media.

President
Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some.
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