Zespri

Zespri

Zespri International Limited is the world’s largest distributor of
kiwifruit, exporting their delicious kiwi to over 60 countries
around the world.

Ketchum, one of the world’s leading public relations and
advertising firms, came to Zooppa in need of an engaging video
supporting the launch of Zespri’s summer campaign for SunGold
Kiwis.

The Mission

There were three specific goals for this campaign:

Raise awareness;

Induce product excitement in potential consumers;

And increase overall demand of the kiwifruits.

Zespri wanted a light hearted, music-centered spot focusing on the
sunny, yellow flesh of the SunGold kiwi and its association to
summertime, warmth, and all the happiness that comes with it.

One filmmaker was selected to create a 90 second, summer solstice
themed video. The spot had the potential to be used outside the US
market and as such, no dialogue or script were included in the
creative brief. Instead, Zespri selected upbeat music paired with
happy, dancing people to showcase the fun of the SunGold Kiwis.

Our approach

Zooppa had limited time to organize and complete the project,
(just four weeks!) but were involved in all aspects of
pre-production, filming, and post-production. Zooppa identified
five suitable filmmakers in Southern California. Each prepared a
unique storyboards based on Ketchum’s creative brief.

After Ketchum and Zooppa collectively selected a winner, Zooppa’s
project manager provided around the clock support - including a
visit to San Diego for the shoot - in order to ensure the video
not only met, but exceeded client expectations.

The Results

The content served as a pitch tool for earned media and
influencers, and lives across all Zespri social channels (YouTube,
FB, Twitter, IG), where it also received paid amplification.

Brand

Zespri

Client

Ketchum

Year

2017

Services

Video production

Project Mangement

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