Culture, Marketing and Communication

Our perfectly coordinated marketing and communication strategies guarantee you broad public cognition – through successful media and public relations work, targeted arts marketing, printed material of all types and our far-reaching network that has been in place for many years – all of which we’d be more than happy to activate for you. We’ll also undertake additional steps from ticketing to protocol questions right through to the post-event reception.

Corporate Cultural Responsibility

We clearly translate your entrepreneurial concerns, and your message into national and international contexts.

We do this with the help of the entire spectrum of arts and culture. If your business activities are global in scale, we enhance your worldwide network. In this way, the CSR or Corporate Cultural Responsibility on paper becomes actual, inspiring reality. We strive for more than just the straightforward sponsoring of an event – we want you to invest in your own corporate culture. In this process we establish a coherent relationship between business, politics and the arts

Intercultural Project Management

We conduct intercultural dialogue on an equal footing through cooperation with renowned institutional partners.

We set up encounters and create genuine exchange, we build diplomatic bridges – with durability. And we do this not only in Germany and Europe, but also in many countries and markets throughout the world such as Brazil, China, Japan, Kazakhstan, the Caucasus, Turkey, Russia, South Africa…

Best Practice

Young Euro Classic It all began in the year 2000 with the YOUNG EURO CLASSIC Festival – the start of our entrepreneurial focus on culture: Almost 30,000 spectators…

a capacity utilisation of over 96%, 1,300 young professional musicians from some 50 countries, 17 days in Berlin – that is the festival of the world’s best youth orchestras, that is Young Euro Classic – 15 years later. The “Bayreuth of the young generation” is, according to Germany’s public radio broadcaster Deutschlandfunk, a great many things all at once: “A festival for new music, a society event, a youth project, an intercultural and diplomatic masterstroke, a symbol of successful partnership between public funding and private sponsors.” All from a single source: conceived and organised by MINZ.

But we can do more: Whether it’s the piano and art festival Klavierfieber, the literature festival Young Euro Connect, arts and culture years for other countries and in other countries – we don’t simply identify suitable cultural projects, we establish and develop them – together with you, if you so wish, and for you. We pool our technical and creative know-how and facilitate transformation, we transgress existing boundaries of scope and customs, and create new possibilities.