Score Media announces sale of Television Business to Rogers Media and spin-out of Digital Media... -- TORONTO, Aug. 25, 2012

Score Media announces sale of Television Business to Rogers Media and spin-out of Digital Media Business

TORONTO, Aug. 25, 2012 /PRNewswire/ - Score Media Inc. ("Score Media") today
announced it has entered into an agreement with Rogers Media Inc.
("Rogers Media") pursuant to which (i) Rogers Media will acquire the
television business of Score Media via an acquisition of all of the
outstanding Class A Subordinate Voting Shares ("Class A Shares") and
Special Voting Shares of Score Media for $1.62 per share; and (ii) the
digital media business of Score Media will be spun-out to Score Media's
shareholders as a new corporation to be formed under the Canada Business Corporations Act (the "CBCA") ("Score Digital"). Shareholders representing approximately
30% of the outstanding Class A Shares and 100% of the Special Voting
Shares have agreed to vote their shares in favour of the transaction.

Score Media's television business is comprised of theScore Television
Network, closed captioning service provider Voice2Visual, and theScore
Fighting Series (SFS). Score Media's digital business includes
theScore.com and its mobile applications ScoreMobile, ScoreMobileFC and
Sportstap. John Levy, Founder, Chairman and Chief Executive Officer of
Score Media will lead the digital media business following the
spin-out.

Under the terms of the agreement, Rogers Media will acquire all of the
issued and outstanding shares of Score Media and a 10% equity interest
in Score Digital for total cash consideration of $167 million (CAD).
The total consideration includes the per share cash consideration of
$1.62, funds to repay Score Media's outstanding credit facility, up to
$12 million to initially capitalize Score Digital, and funds to pay
certain advisory, professional and other expenses related to the
transaction. In addition, as part of the transaction, Score Digital
and Rogers Media will enter into a software development and licensing
arrangement under which Rogers Media will have access to Score
Digital's mobile technology to immediately enhance its mobile sports
offerings.

"I am extremely proud of our team at theScore Television Network and the
unique original content we produce each and every day," said Mr. Levy.
"As part of Rogers Media's inventory of sports properties, its
extensive programming assets and senior management's commitment to
securing premium sports content, I am confident the network will
continue to grow and contribute to the Canadian sports scene."

"This deal allows us to continue to pursue our vision and strategy that
has formed a huge part of what we've been doing at Score Media for some
time. We can now focus 100 percent on our digital products, building
on the tremendous strides we have made in growing the international
audience of our website and mobile apps."

Transaction Details
The transaction will be carried out by way of a plan of arrangement
under the CBCA. Under the plan of arrangement, (i) holders of Class A Shares will
receive $1.62 in cash and one Class A subordinate voting share in Score
Digital, a new corporation to be formed under the CBCA, which will own
the digital media assets of Score Media, for each Class A Share, and
(ii) holders of Special Voting Shares will receive $1.62 in cash and
one Special Voting Share of Score Digital for each Special Voting Share
of Score Media. The terms and conditions attached to the shares of
Score Digital will be substantially the same as the terms and
conditions currently attached to the shares of Score Media. On
completion of the arrangement, former holders of Score Media shares
will hold 90% of the outstanding shares of Score Digital, while Rogers
Media or one of its affiliates will hold the remaining 10% of the
shares of Score Digital.

The implementation of the plan of arrangement will be subject to
approval by not less than two thirds of the votes cast at a special
meeting of Score Media shareholders which is expected to take place in
October 2012. The transaction is also subject to applicable regulatory
approvals and the satisfaction of certain closing conditions customary
in transactions of this nature, including the approval of the Ontario
Superior Court of Justice. Pending approval from the Canadian
Radio-television and Telecommunications Commission ("CRTC") for the
change of ownership and transfer of control of theScore Television
Network Ltd. ("STNL"), the securities of Score Media will be deposited
with a trustee while CRTC approval is sought. This plan of arrangement
is not subject to any financing condition.

The arrangement agreement also provides for customary board support and
non-solicitation covenants subject to fiduciary obligations of Score
Media's board of directors and a "right to match" for Rogers Media as
well as a termination payment to Rogers Media equal to $6 million if
the proposed transaction is not completed in certain specified
circumstances.

Score Media's board of directors, after consultation with its financial
and legal advisors, has unanimously determined that the proposed
transaction is in the best interests of Score Media and is fair to
Score Media's shareholders and recommends they vote in favour of the
transaction. The financial advisor to Score Media and its board of
directors, Canaccord Genuity Corp, has provided an opinion that the
consideration to be received by Score Media's shareholders is fair from
a financial point of view to such shareholders.

Terms and conditions of the proposed transaction will be summarized in a
circular which will be mailed to Score Media shareholders in September
2012. It is anticipated that the transaction, if approved by Score
Media's shareholders, could be completed in October 2012.

Copies of the arrangement agreement and certain related documents will
be filed with Canadian securities regulators and will be available at www.sedar.com. The management information circular will also be available as part of
Score Media's public filings at www.sedar.com.

About Score Media Inc.
Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Score Media's primary asset, theScore
Television Network ("theScore"), is a national specialty television
service providing sports news, information, highlights and live event
programming in more than 6.6 million homes across Canada. The
Company's digital media assets include theScore.com and the industry
leading mobile sports applications ScoreMobile, ScoreMobile FC and
SportsTap which reach over three million unique users per month.
Growing from a team of 60 in 1997 to over 290 employees in 2012, Score
Media is a revolutionizing interactive media company.

Cautionary Statements:
Certain statements made in this news release constitute "forward-looking
statements". When used in this news release, the words "anticipate,"
"believe," "plan," "estimate," "expect," "intend," "will," "may",
"potential", "continue" and "should" or the negative thereof or other
variations thereof or comparable terminology, as they relate to Score
Media, Score Digital or Rogers Media, are intended to identify
forward-looking statements. Such forward-looking statements may
include, without limitation, statements regarding the completion of the
proposed transaction and other statements that are not historical
facts. While such forward-looking statements are expressed by Score
Media or by Rogers Media, as stated in this release, in good faith and
believed by the applicable party to have a reasonable basis, they are
subject to important risks and uncertainties including, without
limitation, approval of applicable governmental authorities, required
Score Media shareholder approval and necessary court approvals the
satisfaction or waiver of certain other conditions contemplated by the
arrangement agreement, the inability to realize expected synergies or
cost savings, changes in applicable laws or regulations and other risks
disclosed in Score Media's public filings, any or all of which could
cause actual results to differ materially from future results
expressed, projected or implied by the forward-looking statements. As a
result of these risks and uncertainties, the proposed transaction could
be modified, restructured or not be completed, and the results or
events predicted in these forward-looking statements may differ
materially from actual results or events. These forward-looking
statements are not guarantees of future performance, given that they
involve risks and uncertainties. Neither Score Media nor Rogers Media
is affirming or adopting any statements attributed to the other in this
release or made by the other party outside of this release. Neither
Score Media nor Rogers Media undertakes any obligation to release
publicly revisions to any forward-looking statement, except as may be
required under applicable securities laws, or to comment on
expectations of, or statements made by the other party or third parties
in respect of the proposed transaction. Investors should not assume
that any lack of update to a previously issued forward-looking
statement constitutes a reaffirmation of that statement. Continued
reliance on forward-looking statements is at investors' own risk.