There’s also a webcam, a DVD writer and the whole thing is powered by Windows 8. The device weighs in at 3.2Kg with a thickness of 26mm. We’ve noted that laptops tend to be significantly thicker and heavier at the entry level, certainly because slim-and-light still carry a (significant) premium.

The arrival of the MacBook Air five years ago and the subsequent launch of the Intel Ultrabook programme have popularized the ultra-portable form factor, pushing it towards mainstream.

We’ve noted that the average price of entry level Ultrabooks had fallen to around £400, which could well mark a massive shift from traditional thick-and-heavy laptops to thin-and-light ones even if it means losing a bit on the hardware specification. Check out the review of the Asus K55A laptop here.