KLM is most popular travel company on social

A study by eDigitalResearch has found that KLM is the most popular travel brand on social in terms of fans and followers.

KLM tops the Facebook chart with just over 4.5m fans, followed by Air France (2.8m) and Emirates (2.3m). The fact that airlines inhabit the top three spots is put down to their large international customer base.

American Airlines has managed to usurp KLM on the Twitter list with 684,000 followers compared to 669,000 for its rival. Delta rounds out an all-airline top three with 558,000 followers.

Beats new streaming service

Beats, the ubiquitous headphone brand co-founded by Dr Dre, will release its music streaming service Beats Music in the USA on 21 January.

Beats currently controls 27% of the $1.8bn headphone market and 57% of the premium market.

Furthermore, 40% of visitors or members are researching a vendor shortlist. Of these 14% are developing a long list, 21% are narrowing their short list and 10% are preparing questions for a demo with a vendor.

The study is based on more than 4,000 members and online survey incepts conducted in Q4 FY13.

Top of the social Premier League

The rankings were calculated by RadiumOne based on the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the 30 days leading up to the 20th game of the season.