PASADENA, Calif. (Jan. 27, 2015) -- The National Park Service and the Pasadena Tournament of Roses® today announced a collaboration between the two organizations, in honor of the National Park Service’s Centennial in 2016.

“We are delighted to form this historic partnership that will bring about a great level of visibility to the National Park Service on the first day of our centennial year,” said National Park Service Director Jonathan B. Jarvis. “Our relationship is a tribute to our mutual commitment to engaging America’s youth, supporting an ethic of volunteerism and embracing diversity of American culture.”

Because of this alliance, the Tournament of Roses announced the theme “Find Your Adventure” for the 127th Rose Parade. The Rose Parade will take place Friday, January 1, 2016 in Pasadena, Calif. and will be followed by the 102nd Rose Bowl Game.

The Rose Parade is a part of America’s New Year Celebration - a treasured tradition that attracts millions of television viewers annually around the world. Rose Parade float designers will be encouraged to use the National Park Service’s natural, cultural and historic sites and cultural programs as inspiration for their floral masterpieces.

“As proponents of the American spirit, the Tournament of Roses encourages people to find beauty in the landscape that builds the backdrop of their lives,” said 2016 Tournament of Roses President Mike Matthiessen. “By teaming up with the National Park Service, we hope to illuminate how communities across the country can uncover enriching adventures.”

The “Find Your Adventure” theme is a nod to “Find Your Park,” a two-year, public engagement campaign in which the National Park Service and National Park Foundation, the official charity of America’s national parks, aim to increase awareness and excitement about the National Park Service’s Centennial celebration. The Rose Parade is just one of the ways the National Park Service will kick off a second century - which officially begins on August 25, 2016 – of protecting treasured places, telling American stories, and engaging communities through recreation, conservation, and historic preservation programs.