P3 OFFICE COMMUNICATIONS AND OUTREACH SUPPORT

STATEWIDE, PA

McCormick Taylor is the communications consultant for PennDOT’s office of Public-Private Transportation Partnerships.

PLANNING & COMMUNICATIONS, GOVERNMENT, ALTERNATIVE DELIVERY

THE CHALLENGE

PennDOT’s P3 office is tasked with overseeing the screening and procurement of P3 projects across the Commonwealth. From the $899 million Rapid Bridge Replacement project to the construction of 29 compressed natural gas fueling stations, the P3 office coordinates projects with statewide and local impact. Communication with myriad stakeholders is not only critical to the success of current projects, but also has a significant impact on securing the next generation of P3 projects.

HOW WE HELPED

McCormick Taylor has played a central role in the development of the P3 office from the outset, including guiding the mission and direction of the office. We support communications through a variety of services including:

Communications strategy

Messaging

Digital asset and web development

Content strategy

Content development

Graphic design support

Events

Social media

Media relations

McCormick Taylor has also been responsible for leading the development of a capital screening process to identify and evaluate future candidate projects.

RESULTS

As a result, Pennsylvania is widely regarded as having one of the nation’s most progressive and innovative P3 offices. Its director is a frequent speaker at transportation events, national conferences and international P3 webinars, and often asked to comment on P3 strategy by both mainstream and industry media.

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