2. GAVE AWAY 100,000 FREE BAGS OF SWEET POTATO FRIES LIKE THEY WERE HOT CAKESDigital CD on 1st major Facebook campaign for Heinz/Ore-Ida featuring video, user generated content, sampling, coupons and rich media. All free bags were claimed in less than two days.

3. HELPED DRIVE THE TRAFFIC AGENCY TO $155 MILLION NEW BUSINESS WINLed ideation, design and development for all digital creative on successful pitch for Mitsubishi Motors account (Traffic was owned by The Cimarron Group).

4. PITCHED IN WITH J. WALTER THOMPSON ON $380 MILLION VICTORYServed as Lead Digital Creative Director on pitch for Novell's global advertising account, leading ideation, managing production and participating in client presentations.

5. DELIVERED PROFITABLE USER EXPERIENCE FOR THE POSTAL SERVICERan the design of information architecture and user experience for the USPS's first two e-commerce initiatives, which received consistent high usability ratings in nationwide user testing.

6. CREATED VALUE FOR CLIENT BY ENTERTAINING CONSUMERS ON A SECOND SCREENManaged design and helped develop FOXPOP, a Blu-ray 2nd screen product concept pitched and developed for Fox Home Entertainment, the first such product to hit the market.