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Thursday, 16 March 2017

Intel May Cut Prices in Response to AMD Ryzen 1700 Launch

Sometimes companies cuts the prize for its product to boost its sales or sometimes it is forced by the competitor. Intel is gradually cutting down the price for its popular Core i5 and i7 chipsets processors in order to remain competitive in the market after AMD launch of new processor line up. AMD Ryzen has simply taken the industry by storm with highly competitive pricing which can do a lot more damage for the Intel within a short while.

New Pricing for Intel Core processors

Intel has slashed the prices for its Core processor range in a dramatic fashion. The Core i7-7700K has fallen from $380 to $300, Core i-7600K from $270 to $200 while Core i5-6600K dropped to $179 from $270. The adjusted price after the launch of the Ryzen series has emerged on the Micro Center but there is no confirmation it has been done by Intel or is it a part of Micro Center promotion. This pricing can only be seen on the Micro Center website but same isn’t true for the Amazon website where prices had remained unchanged.

Currently AMA has seized multiple spots on the Amazon’s top selling microprocessor lists which were earlier populated with the Intel Core series offerings. In the month of October last year Intel had as many as 12 microprocessors in the top 15 list with an average price of $264. AMD only had three slots for itself during the same time with its X-6300, FX 8350 and FX 8320 processors. Today AMD holds 6 slots in the list while Intel is having just 9 for itself. This shows that the competitive pricing followed by the AMD is helping it in improving the sales on the Amazon.

Pricing plays a crucial role in the sale of processors

The pricing present at the Micros Center can be stated as the new normal or stable pricing for Intel processor for some time to come. Apart from a number of factors comes into play when something thinks about a particular bran do processor. As per user need it can be easily assumed that people will go for the Ryzen 7 1700 when they have to deal multi-threaded applications and parallel workloads. If the user is looking for a single threaded performance along with gaming then Core i7-7700K is the best choice.

Intel has been quick to cut the price of the Core i5 series which suggests a pre-emptive move before AMD launches the new Ryzen 5 counterparts. If a customer is looking for a processor which can offer credible multi-threaded performance along with a decent single threaded scaling then Core i7-6800K is a better option. But on the pricing front people might get tempted to opt for Ryzen 1700K as it is $40 cheaper than Intel’s $550 pricing for 6800K variant. Quite interestingly AMD is keeping a strong hold over multiple slots in the top-selling CPU lists which are certainly going to show in its Q1 earning at the end of March.