online press releases event press release example

This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
As you are not writing to your target audience directly, you need to write your press release in the third person. So “ABC Ltd has signed a £5 million deal with XYZ Ltd” not “We’ve signed a deal with…”
A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
To write a press release template you have to write various details regarding the matter for which you want the press release in a particular order. First, you have to write the name of the organisation or the individual who is heading the matter, like the name of the event organiser for an event press release or the name of the recording company for a music press release.
Startup Summer 2015 will bring promising entrepreneurial students from Colorado and across the country to work at Colorado startups in an unprecedented three cities – Boulder, Denver, and Colorado Springs. Students will receive real-world startup experience as well as unmatched access and from local entrepreneurial leaders.
“We are really excited to bring Agent J into each of our surgical areas,” said Mark Fenton, president of the First Baptist Hospital. “We have always employed the industry’s highest standards to minimize infections in our hospital. These new robots are another step further in our quest to eliminate these infections altogether,” said Fenton.
“A great press release should include a great quote from a company executive or industry expert,” says eReleases President Mickie Kennedy. “An important thing to know about quotes is that the media generally won’t use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations.” More info at “You Can Quote Me On That!”
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. CISION offers one of the most robust product suites of any of the major press release distribution services. That’s a positive for companies looking for more social media insights and better analytics. In fact, CISION is now calling its combined offerings an “all-in-one media intelligence platform.”
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
Brainstorm. Collaborate with business owner on a newsworthy topic and talking points of press release. If we are promoting a specific product or service page, make sure that page on the client website is complete, proofed, edited and optimized for Google.
If you’re writing a press release to send to a journalist you need to think (and write) like a journalist. You need to be able to pitch a story that captures the attention of the journalist you’re pitching to.
Another site that has appeared to make a fairly strong entry is NEWSLINE360 – They allow for unlimited submissions of press releases, articles and more while providing an amazing looking newsroom that integrates with your social media. It is actually kind of trippy, all the things it does!!
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
I hope you’ll refer to this list often, help me keep it up to date, and share it with other SEO’s, online marketers, and DIY business owners. If you’d like to submit a site for review or suggest a correction, please contact me. I’d love to hear from you!
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
3. You’ll get a pretty report. The release distribution service(s) you choose will send you graphs and charts that detail how far and wide your news has spread. This will include the websites that picked up your news (there will be hundreds, but like a tree falling in the woods with no one to hear it, does content really exist if nobody sees it?), headline impressions (they don’t really matter), page reads (a significantly lower number, that may or may not matter), and interactions/clicks (see previous parenthetical). These reports look impressive, but when you dive into the actual KPIs and ROI, the results of the distribution will probably leave something to be desired.
Think about how you’ve used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get reporters and analysts familiar with your brand.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.

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If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target web savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.
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