Paste
your URL in the field, confirm you aren’t a robot, and click on Shorten
URL.

You’ll
get a popup box with the shortened URL and details of your article with a
‘See analytics data’ option.

Click Done.

You’ll
see a page with the following details (a mini analytics page for your
article):

Number
of clicks

Traffic
sources

Platforms

You
can also access and analyze all your previous links that you’ve shortened and
are connected to your account in the main Google
URL Shortener page.

Benefits of Google URL Shortener

1.
Using a shortened URL in an email:

A lot of emails contain chain of long links
that are lengthy and difficult to read.

Check out the example of an ugly URL in an
email:

The email should be always be short and
precise. Hence having a long url will make your URL look bulky and unreadable
will spoil your email aesthetics.

2.
Using a shortened URL for offline marketing:

A short URL is used in offline marketing. If
you are printing posters or a small ad in a newspaper, it’s best to put a short
URL in there. These URLs are very easy to remember and take up very less space.

You must use a shortened URL in your posts.
There is space limitation on social media when you market your content. Hence use
a shortened URL, so that there is more
space for writing out a detailed description of whatever service you’re
marketing to earn your money.

Also the attention should be on content and
not the url. That’s where the short url come into play.

Check out an example of how a shortened URL is
used in Twitter:

4.
Using the analytics on a Google URL:

If you are a blogger, then you will be having
multiple posts on your website every
month and every day. Your blog posts and your content are the core of
your business. If they don’t perform well, your blog won’t either.

You can simply use analytics to compare and
assess how your blog is doing. Analytics are the real model of your website.
They will let you know whether you are doing good or bad in market space.

Check all the posts for a particular month and
compare them based on the clicks received and the referrer (i.e. where the
traffic comes from). This a real-time report card of a blog’s
performance.

About Ravinder VijayranSoratemplates is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design. The main mission of templatesyard is to provide the best quality blogger templates.