Hey guys, happy Friday! So, I wrote an entire blog about color trends for spring and summer, basing it on information coming from the Pantone Color Institute. However, after thinking about it, I realized I wanted to write one on popular color trends according to Tanya…that would be me. I get that the Pantone Color Institute knows their shit and they have a lot of research and what not to back their top color picks, but let’s face it, this is not Vogue and we do not live in Paris. Plus, I probably could not even source a t-shirt in the color “Little Boy Blue” or “Lime Punch.” And let me rewind a little, the reason I chose to blog...

Hey guys! Today I wanted to touch a little on the marketing power of a t-shirt. When people think of marketing their business, their minds usually venture towards TV commercials, magazine ads, etc. Am I right or am I right? These are usually expensive marketing efforts. How do you know these are even reaching your target audience? More direct marketing typically yields much better results. Oh, here’s a solution…market your product or services on the clothes of your employees, customers, friends, and family. Let’s face it, we all HAVE to wear clothes every day so it is a win win for your gym. Also, your supporters will be excited about the new apparel. They want to wear your gym’s name...

Hey guys; happy Tuesday! So, today I wanted to discuss the importance of choosing the BEST fabrics for your workout clothes. Sounds unimportant? Yeah, I used to think so, too. When I first started working out, the most important thing to me was making sure I got my ass to the gym and got the best workout in that I possibly could. I was not a tad bit concerned about what I looked like to go to the gym or what I was wearing, just like many others who are new to fitness. Sometimes, I would roll out of bed, put my hair up, and walk out of the door in the clothes I wore to go to sleep (shorts...

Hey Guys! For those of you who do not know me, my name is Tanya, and my fiancé and I are the owners of Southern Apparel. We run a screen printing shop located in Lafayette, LA. So, I am super excited about this blog thing. I have always wanted to start one, not really sure why, but it always sounded like something fun to do. So, this is all going to be about Joel and me, where we began, where we are now, what we do, how that can help you and your business, and the list goes on… Let’s start from the beginning (or shall I say, my beginning). I met Joel during Mardi Gras of 2016. When I...