Setting Up Goals in Analytics Video

Analytics Advanced Segments Video

(Additional videos and screenshots are available on the homework page)

Q & A

In traditional Attacat style, the ever-famous Attacat mug was rewarded/forced into the hand of any member of the audience who asked a question (luckily we brought plenty of mugs as there was no shortage of great questions).

Lawyer, Euan Duncan, from McClure Naismith asked a very interesting question relating to the potential privacy issues that might occur if organisations choose to use ClickTale services. Inspired by this, we’ve spoken to the Marketing Director from ClickTale and will be making a follow-up post in the next few days. (Subscribe here to receive it by e-mail)

Another interesting question came a bit later from @andrewnoyce who asked about recommended reading? So for everyone who’s interested, here are a couple of our top reads (enjoy).