DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers

Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha…

Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.

In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as…

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving

CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.

The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…

Computer vs Credit Card Terminal

Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit…

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