Mother DenimMother was founded in 2010 by designer Tim Kaeding and Lela Becker. Famous for its super-soft fabrics and irreverent attitude, their boutique, made-in-L.A. brand is unique for its genius for keeping an indie spirit while still offering fits and washes that appeal to a wide range of women. Tim likes to say that Mother, a word as loaded with innuendo as it is unconditional love, goes against the grain; the brand pushes technological boundaries when it comes to that signature soft denim, and pushes brand boundaries when it comes to, for instance, naming silhouettes. Mother Denim stays modern and relevant amongst the best in fashion while giving women jeans they can live in and look great in.