2013 Yamaha Raptor 700/R gets new design, lower prices

Yamaha Motor Corp., U.S.A., is producing a new Raptor 700 and Raptor 700R for 2013 at its U.S. manufacturing facility, Yamaha Motor Manufacturing Corp. of America (YMMC), in Newnan, Ga.

The new “Assembled in U.S.A.” Raptor has aggressive new styling and performance features that reinforce its position as the highest performance big bore sport ATV. It is the first of Yamaha’s sport ATVs to be transferred to its state-of-the-art factory in Georgia from overseas facilities and is rolling out to Yamaha dealers across the country immediately.

“Yamaha is the number one brand in sport ATVs, and the Raptor 700R has been the category’s top selling model due to its high quality, unmatched performance and versatility,” said Steve Nessl, Yamaha’s ATV/SxS group marketing manager. “Yamaha is proud to bring the Raptor production to our factory in Georgia, where the company has made a significant investment to guarantee the highest quality products are assembled right here in the U.S. — the world’s largest ATV market.”

The 2013 Raptor will be available in three versions. The Team Yamaha Blue/White Raptor 700R (MSRP $8,099) is $300 less than the comparable 2012 model. This year’s Special Edition Raptor 700R features black plastics with red flame graphics and GYTR accessories (MSRP $8,799) at $200 less than the 2012 SE. Additionally for 2013, Yamaha has developed a third version Raptor 700 (MSPR $7,699) in white with dual graphic kit options priced at $700 below last year’s model. The all-white model comes with two graphic kits at the time of purchase: a Red, White and Blue Assembled in U.S.A.-themed kit and an aggressive black and red kit.

The Raptor’s hard-hitting power, balance and handling are the key features that make it so versatile — and so popular. Its 686cc, four stroke, liquid-cooled engine has quick-revving capabilities unique in a big bore but necessary for top performance on trails or in the dunes. Big power is a big reason why the Raptor is the undisputed king of the Sport ATV category.

The Raptor’s powerplant features a forged piston and aluminum cylinder with ceramic composite coating, which provides reduced weight, increased cooling ability and additional wear resistance. The benefit? Light weight and durability. Roller rocker arms reduce friction in the valve train allowing the engine to rev more freely leading to better overall performance and improved throttle response.

True to the sport ATV category, this big bore has a five speed transmission — plus reverse — to give the rider control over power management. A one-piece aluminum die-cast rear swing arm delivers superior rear wheel traction, reduced weight and added comfort for the rider.

The 2013 model also features new Maxxis tires with reduced weight and an aggressive new and exclusive tread pattern, electric start and easy to read indicator lights.

The “R” versions of the new Raptor 700 retain the fully-adjustable, aluminum piggyback-type shocks with high- and low-speed compression damping giving experienced riders more control of their own particular set-up — significant to experienced riders who like to dial in their suspension based on conditions, style and rider preference.

The Raptor’s frame is also unique with a special hybrid design that marries a high-tensile steel frame up front and a cast aluminum rear. With the production transfer to YMMC, the steel portion of the frame is now made in the U.S.A., has a new powder coat paint, and the entire setup ensures the Raptor a compact and light weight chassis that minimizes vibration and ensures optimum rigidity.

The Raptor has double-wishbone front A-arms featuring light weight and increased strength thanks to the aluminum upper arms and steel lower arms. It also has a Yamaha Cam Adjust drive chain adjuster making for quick and easy chain adjustments. The R’s hydraulic front brake features YFZ-type twin piston front calipers that are matched with new twin piston rear calipers for improved feel.

All three versions of the new Raptor 700/R will be in dealerships this summer.

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