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BTB Sport Optics

For more than a year, BTB Sunglasses were test marketed at professional events, trade shows and retail establishments gaining valuable insight and feedback from the marketplace.
The market message was clear and consistent.

Due to the economic times and the increasing education of the consumer, high priced sunglasses were not selling.
High priced sunglasses retailing between $75.00 to $ 200.00 plummeted and inventory levels of the perceived "High Quality" industry leaders steadily rose in the retail sector.
Understanding this trend, our mission was to introduce a line of sport and recreational sunglasses that provided the following:

Superior Optic Quality

Complete UVA & UVB Protection

Frame Construction Materials of the Highest Quality and Durability

Complimentary Styles and "Formed Fit" for Comfort

Diverse Usage Applications for the Consumer

Aggressive and Affordable Price Point

Our goal was accomplished.
We are extremely excited and proud to present the BTB Sunglass line of quality eyewear.
We are always open to your comments and feedback to improve our offering so please feel free to share your thoughts and ideas about our glasses.
Share your comments here.