Most content marketers (and brands) know the importance of on-page SEO, especially as it pertains to choosing highly-searched topics and creating optimized content. However, in the excitement to execute on-page SEO tactics, some marketers may overlook, or even ignore, a crucial piece of content marketing strategy: technical SEO.

On the surface, technical SEO may seem intimidating. And as marketers know, establishing a baseline healthy site isn’t easy — it requires technical expertise and a lot of inter-team collaboration for effective execution. However, it’s essential to take technical SEO best practices into account when building a new site, and equally as important to audit pre-existing sites on an ongoing basis to identify errors and other site health issues.

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people.

There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are now performed from mobile devices, and a growing percentage of those are voice searches – at least 20% according to the last figures confirmed by Google.

This evolution in the way that people are looking for and consuming information means that your content marketing strategy also needs to adapt. SEO needs a different approach when you’re optimizing for voice search, and your content does too.

Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time.

“We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long,” wrote Facebook.

The company is also doubling down on its efforts to limit distribution of videos that include unoriginal or repurposed content and videos from Pages that are pushing “sharing schemes” – a practice where a Page systematically shares video content from a third party for monetary compensation. Facebook said it will “more strongly limit” distribution of this content.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What's the solution? Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price.

Loved this DailyVee because it has a little bit of everything. The day was jam-packed with client meetings and internal meetings, but I was also able to voice some of my thoughts around how more people can start living their hobby and truly find happiness.

Brian Yanish - MarketingHits.com's insight:

Totally living my hobby and loving it. Yes, some days can be stressful but without those where would the challenges be? #entrepreneur Thanks Gary Vaynerchuk

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be without a decision on what to eat for dinner.

The same is applicable to content marketing. If you produce multiple content items without providing context for your audience, my guess is they will be left somewhat directionless and more likely to visit your competitor’s website. While this may not leave them without a decision on dinner, it can impact your website traffic, engagement rate, and ultimately your revenue.

A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing it to a content marketing company? We obviously think that it does,…

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Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes.

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It’s the most time-consuming content to create. But it’s the most valuable content you can publish. If you’ve done it you know, conducting original research is hard work. But the day you finally publish isn’t the end. It’s the beginning. Without a plan to drive traffic, your amazing research study might as well be on a dusty shelf in a college library. How to get the word out? Here is our original research promotion playbook, with 29 ways to promote your original research.

"However, when a company invests in content that actually resonates, they’re protected from the empty engagement. It all comes down to valuing trust over reach. Sure, having a big audience looks great, and it does carry some value, but honestly, your most important signals of success are the metrics that lead to action."

These days, it seems like you can find anything on the Internet. It’s true and there’s even a statistic that around 30% of all content on the web is duplicate. Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective. Why Repurpose Content?

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able to do before now. Peloton, whose Facebook Group has been highlighted as one of the most engaged, standout Groups on the platform, got early access to the feature and said it has helped with engagement.

How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn't significant enough to make an impact.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.