You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

Heather Taylor is a social media manager, freelance writer, and blogger. She has had her written work published with Yahoo! Shine, Forbes, The Shriver Report, Social Media Monthly, BettyConfidential, HelloGiggles, The Huffington Post, and more. Contact her on Twitter @howveryheather or directly email [email protected].

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For better or for worse, the presence of social media in our lives is also taking weddings by storm to ensure that there isn’t one moment of your happily ever after that goes without getting liked, hearted, or reblogged to the max. When it comes to social media usage and weddings, these four trends take the crazy cake.

When you think about working day in and day out in the social landscape, it seems like a no-man’s land for anyone who is shy and reserved. At first glance, social media can easily seem like a place where the bold and loud thrive in massive following numbers and less likely to reap the same success for anyone who is even slightly hesitant to send a tweet.

I won’t deny that hashtags are incredibly effective at starting the conversation and keeping it going when it comes to major (and minor) events in our world alike, but having observed #BringBackOurGirls for a little over a week now, it seems as though hashtag activism has slowly started to sour in on itself.

At first glance, the appearance of these all-powerful influencers looks like a huge, free opportunity and one that major brands must jump on. “Identifying influencers” is now a major aspect for many social media and PR agendas. It’s easy to fall under the impression that influencers are here to save the day for your company.

Is this current writing model of leaning on gif-listicles, quizzes, and Instagram photos as the bulk of blogging content the most sustainable in the long-term? Writers who want to leave a more lasting mark online are going to have to scrape past the surface and dig deeper.