A Cult Streetwear Brand Gets a Sleek Update

For most kids growing up in the 1980s and ’90s, Stüssy was a beloved skater brand — the epitome of California cool. “For our generation, Stüssy, together with other U.S. brands like Nike, Levi’s and Champion, was the uniform at a certain age,” says Hannes Hogeman,who, along with his brother Simon, runs Très Bien, a Swedish store that sells men’s high fashion and streetwear. This Friday, the retailer will launch the Stüssy Très Bien collection, a special collaboration that offers, in the words of Hannes, a more “minimalistic take on street- and sportswear.” There are boxy T-shirts, oversize shorts and a coach jacket with the towns “Laguna” and “Malmö” written on the back (the hometowns of Shawn Stüssy and the Hogeman brothers in California and Sweden, respectively). The collection feels like Stüssy at heart — it features skater-inspired styles with a tinge of Scandinavian refinement thrown in. “The designs came effortlessly, to be honest,” Hannes says. “It was more about removing details, changing the cuts and adding some fabrics that you may not usually get from Stüssy.”