Guest Microsoft Partner Post: What Does Social Mean to You?

I was recently invited to guest blog on Microsoft’s partner site, DigitalWPC.com. I blogged on a topic I’m passionate about – Social Business Solution. You can read an excerpt from the post below. The full post is here.

According to Knowledge Networks, 60% of people use social media to discover new brands or products, 46% say it strongly influences purchase decisions and 40% check social media before making purchase decisions.

Given these statistics, many organizations are starting to realize that just being on Twitter, Facebook or LinkedIn isn’t enough. They’re finding that in order to have a relevant voice in today’s marketplace, they need a social strategy that encompasses multiple media messaging—and, of course, great content! As a result, an increasing number of organizations are looking at how they can leverage their investment in SharePoint as an enterprise collaboration platform—to drive social engagement in front of and behind the firewall. Telligent and NewsGator are two Microsoft (and Perficient) partners that are leaders in the social business space. They’re both leveraging social to drive greater collaboration, community engagement, and customer retention.

I recently spoke with NewsGator’s President & CEO J.B. Holston about social business trends, you can see the video below.