Kroger's Central Division will stop the long-standing practice of doubling the discount on manufacturing coupons at the end of this month.

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Kroger's Central Division will stop the long-standing practice of doubling the discount on manufacturer coupons and turn to price slashing instead.

Double couponing has been common at Kroger stores since the 1980s. Clip a coupon, take it to the store and Kroger would double the value.

The Cincinnati-based grocer, though, in an exclusive interview with The Indianapolis Star, said the shopper incentive is not generating enough interest anymore. It will halt the practice at the end of this month. ...