Rankin argued tha Dash Hudson is addressing a “white space” in the market by creating a mobile-focused service that’s aimed at young men.

“The guy that we want to help out, he’s exiting college, and not necessarily moving into the suit-and-tie world,” but still looking to level up his personal fashion. Rankin added, “He has a good sense of personal style, and he’s also accessing style in a new way.” And yes, Rankin using the word “style” very deliberately: “Guys don’t think in terms of fashion, guys think in terms of style.”

So when you download the app (it’s available for both iOS and Android), it asks you a few questions about your personal style, like the kinds of clothes you wear into the office. (I was grateful to see that “T-shirts” was an option.) Based on your answers, it suggests different stylists for you to follow, creating a news feed of different products that they recommend. If you see something you like, Dash Hudson will buy it for you.

Behind the scenes, Rankin said the app is algorithmically finding the different products, then the experts write up short posts about them. You can also post requests about what you’re looking for and the stylists will respond.

Looking ahead, Rankin said that after a period of making sure early users like the product, he’s feeling good about user engagement (25 percent of users use the app more than once a week) and is preparing to get more aggressive about marketing and user acquisition.

And hey, if it catches on in the tech industry, maybe stuff like this won’t be necessary.

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BioThomas is the cofounder and CEO of Dash Hudson.
The world’s most discerning brands and publishers use Dash Hudson to create and share photos and videos that people care about. Our visual intelligence platform provides a one-stop solution to predict performance, distribute, measure, and enhance engagement across all of your visual marketing channels.

BioPaul was the CTO of Groupon, where he worked to scale and enhance the premier global platform for local e-commerce.
Previously, Paul was a co-founder and CTO of Ludic Labs where he designed and developed a new class of online discovery, advertising, loyalty and promotional tools for local.
Paul was also a co-founder and CTO of Inktomi Corporation, a pioneering internet technology company. Paul …

OverviewDash Hudson is a smarter way to grow and monetize on Instagram and Snapchat. Our marketing platform provides brands with a one-stop solution to get deep insights on their performance, create original content, discover UGC, distribute to owned, influencer, and paid channels, measure and monetize.
Dash Hudson is built for and used by the raddest, most discerning brands in the world.