Fact: Luminous Botanicals makes cannabis into real medicine. Happylucky—impressed by their contemporary, it’s-not-weird-unless-you-make-it-weird approach to cannabis-inclusive holistic health—jumped at the chance to refine their brand positioning through logo design and packaging. In a marketplace that’s not only crowded, but on the verge of exploding, stores are cluttered with tired cultural paraphernalia. Luminous Botanicals’ branding stands out with vibrant, eye-catching simplicity, all while being accessible for people who are sick, have vision problems, or other disabilities. The new identity elevates Luminous Botanicals within medicinal marijuana culture, representing Cannabis Cure-All as a powerful, reputable medicine for holistic health. Better yet, the stuff works.