Ben Tyson of Google and Jeff Biesman of YP set up the day by explaining the challenges that SMB’s face today. There’s no question consumers shop differently today as represented by the following: 10.7 – number of average resources consumer researches before purchase; 90% use multiple screens sequentially to accomplish a task over time; 98%…

The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As a result, consumers are searching for events, products, stores and other things nearby no matter where they are. According to research from Google, search interest in “near me” has increased…

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership. GoDaddy, Yelp, Yahoo,…

As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of the 2015 Local Search Association Conference in LA, we’re teaming up with GoDaddy, Yelp, Yahoo, Google, YP, Closely and others to host a one day Digital Boot Camp for LA area business owners….

By now you’ve heard the term SoLoMo to describe the convergence of social, local, and mobile. While buzzwords come and go, the phenomenon is here to stay. Back in 2012, LSA’s Greg Sterling described it as “… getting nearby information on demand, wherever you may be.” Here are the implications this concept has for small…

The search landscape continues to change making it even tougher for individual retailers and dealers to handle SEO and PPC themselves. But the big picture is that consumer’s search behavior has changed with each new update from Google that have altered the way search engine results pages (SERPs) are formatted. The ways consumers have reacted…

Now that retailers are on the tail end of the back-to-school rush – the second busiest shopping period behind the upcoming winter holidays – the question is: How well is your business prepared to dominate local search results for your products and services this year? Mobile local search comparison shopping is all the rage for…

Of every five dollars spent on digital marketing services, about three of those dollars go to national vendors. The driving force behind the gap between companies like GoDaddy, Facebook, Google and Dex Media and the local newspaper turned digital marketing service provider, for example, is web presence services. Based on 2014 projections from Borrell Associates…

When it comes to online and mobile food ordering, “YP Can Do That.” This week, YP announced a new deal with GrubHub that will integrate the online and mobile food ordering company’s restaurant listings and functionality on YP.com and the YP app. The deal looks like a good faith effort to deliver on YP’s brand…