Winning a PR war isn’t easy

Organisations and industries can find their reputation or livelihoods under attack by governments, budget cuts, media, shareholders, NGO’s and activists of all shades. At that point a traditional PR agency is not what you need. You need an agency that understands strategy, reputational risk and how to win campaigns. You need The De Wintern Group.

Crisis management is NOT reputational risk management

80% of reputationally damaging crises arise from avoidable risks. Crisis management is by definition a failure of risk management. A crisis management system is essential for the 20% that can’t be predicted, but why not avoid the 80%? Ask how De Wintern can help protect against the known and unknown.

Advertising doesn’t change government policy, people do

While advertising can create awareness and inform opinion on its own it isn’t a ‘campaign’. A campaign, whether to support or overturn government policy, needs people to do something – vote, support, complain, write, call, organise donate, etc. To do this efficiently you need strategy and tools and De Wintern has both.

Don’t bring a knife to a gun fight

A crisis is a crucible of extreme heat and pressure in which decisions need to made clearly and quickly. Only experience provides a crisis manager with the ability to guide you through a crisis in a calm, professional manner. During a crisis isn’t the time to find out if your advisers are up to the task.

Strategy

Wars are won with clear strategies plus excellently executed tactics; that is how you overcome problems. Corporate affairs is no different. De Wintern understands strategy and can articulate how it meets your objectives.

Reputation

Reputations are hard won and easily lost. So much effort goes into building reputation yet little to none into protecting it. Up to 80% of crises can be avoided using clever reputational risk management.

Campaign

Campaigns are won when the silent majority are given a greater voice than the noisy minority. Win your campaign by identifying, engaging and mobilising your supporters using Obama-like tools.

Our Services

We provide the services you would expect from a world class agency as well as many services you will only find available at De Wintern. Our reputational risk and crisis management services are second to none globally. To build and manage grassroots campaigns that build real political capital we have secured rights to world leading technologies that make campaigns both effective and affordable.

Updated News

Australian Gift and Homewares Association

When the Australian Gift and Homewares Association needed to fight against losing one of its key assets, the August Gift Fair, it chose De Wintern for its ability to mobilise the support of its members and turn that into political pressure to ensure the AGHA keeps getting a fair go.

Universities Australia

Universities Australia chose De Wintern to assist them in building a grassroots campaign to highlight the value universities bring to the Australian economy and to the lives of all Australians. The campaign is also working to convert the very high passive support levels that the sector enjoys into real political capital to give the industry body a strong political voice. Learn more

Campaig.nr

Petitions, form letters, or Facebook likes won’t move government policy. Politicians only care about real actions taken by real people. To assist campaigns in generating those real actions, De Wintern can offer Caimpaig.nr, North America’s most compelling campaign tool.

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