The campaign for the new Twentieth Television syndicated show that debuts in fall is designed to brand the insider status of the show’s three gossip reporters. “I’ve worked at Twentieth TV for a long time, but I’ve never been part of a show that has created the highest level of synergy across 21st Century Fox,” said Richard Dumont, SVP of marketing for Twentieth TV. Above: The show’s on-air team of (l-r) Elizabeth Wagmeister, Carlos Greer, Bevy Smith and John Fugelsang.

ABC’s Friday comedy Last Man Standing was not a hot off-network commodity when Twentieth Television first took it syndication buyers at NATPE 2014. For the week of Dec.5, Last Man Standing was No.4 among all 19 comedies airing in broadcast syndication. It’s hard to pinpoint one reason behind the show’s unexpected strong syndication run. But one may be Tim Allen — star-driven sitcoms have always been a major draw for stations looking for off-network product.