Lacoste’s New Polo-Shirt Collection Replaces The Iconic Crocodile Logo To Help Save Endangered Species

Nowadays not many companies are taking Corporate Social Responsibility seriously.
Corporate Social Responsibility is a management concept where companies integrate social and environmental concerns in their business operations. One of these companies is the renowned French clothing brand Lacoste.
Partnering with International Union for Conservation of Nature (IUCN), Lacoste traded their legendary reptile logo with a handful of endangered species. The number of polos produced for each series corresponds to the remaining population sizes in the wild. If you want to join the fight for the preservation of these species, go to Lacoste’s Website to learn more about the Save Our Species campaign.
(h/t: spot)