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Wednesday, July 22, 2015

Tweens, teens, and younger adults . . . are the least likely to click product ads (unless those ads are for clothes or games).

On the uses and benefits of social media, Bill Myers offers some sound advice:

Everything starts with the
product you are trying to market and who the most likely buyers of that product
are.

If those
'most likely buyers' aren't using the social media platforms you plan to
advertise on, your money and effort will be wasted.

A recent
survey by ExactTarget (a social media marketing company) showed only 23% of
companies that advertise on social media say their social media efforts have
been effective.

Much of
this has to do with those who use social media the most (tweens, teens, younger
adults), are the least likely to click product ads (unless those ads are for
clothes or games).

The most
effective marketing is when you know where your target market will be looking
for the kind of product you have to sell, and you concentrate your promotion
efforts there.

So
instead of starting out by trying to make social media work for your product,
find out where your most likely customers hang out, and concentrate your
marketing efforts there.

Bill adds . . .

When it comes to marketing
via social media, you might want to read 'Why Facebook Ads fall Flat'.

In that
report, you learn that in general, ads on Facebook and other social media
usually fail, while content reposted and 'liked' by followers gets more attention
and results.

That's
why big advertisers court and pay people who have a huge number of followers on
their social media accounts. They know if they can get the social leader to
'like' something, chances are good the followers will at least take a look at
the 'liked' item.

For
example, if Oprah or Taylor Swift 'likes' something on their social media
feeds, millions of people will click the liked item to learn about it.

But
chances are they won't click any of the ads on those same pages.

So the
secret to success when marketing with social media, is to get someone your
target market follows to 'like' or 'repost' content related to your product.

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