Email Marketing How to Push Send and Grow Your Business

Email marketing remains the online king for businesses. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.

The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.

Email provides you the most direct line of communication for conversion to sales … which is why the most savvy content marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

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What makes email content work?

All of us are far too familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work.

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.