Search Engine Optimization

Sometimes it’s hard to believe that Google doesn’t actually run on magic.

In truth, Google Search is an algorithm that fetches websites and information, based on users’ search queries. And while Google (the company) is pretty tight-lipped about the software’s nuts and bolts, digital marketing experts have gotten pretty good at getting certain websites to appear on the first results page.

This process of improving websites for better search rankings is called search engine optimization, or SEO. And just so happens to be what we do best.

What is SEO?

Simply owning a website isn’t enough to relevantly appear in online searches. Your page must compete for visibility against literally millions of other sites. For example, a Google search of “whiteboard creations” brings up nineteen full pages of ‘relevant results,’ ranging from our home page to elearning courses to whiteboards for sale. And that isn’t everything; it’s merely the max results before Google stops counting.

In order for your page to appear on the first page of a search, your site needs to follow a specific set of factors. Those factors include (but aren’t limited to):

Well-written code

Amazing content

Smart, simple user interface

Link building

Social media presence and/or reviews

Site mapping

Mobile responsiveness

But where your site appears in Search shouldn’t be the only factor your should consider; how it appears is important, too. A well-optimized website targets specific search terms and uses those terms to build URLs, search titles, and descriptions.

How can SEO improve my business?

SEO improves search rankings by building trust among your customers. And audience trust can lead to improved sales, higher reviews, and more return business.

Here are the top reasons why browsers mistrust websites:

Busy or complex layouts

Pop up ads

Small, hard-to-read text

Boring site design and/or lack of color

Slow load times

Inappropriate site name

Lack of navigational aids

Too much text

Corporate look or feel

Poor search facilities and/or indexes

It’s no coincidence that these factors also lead to low search relevance. By improving your organic search ranking, you’re not only increasing visibility–you’re improving your brand.

How can I add SEO to my site?

There are really two ways to go about optimizing your site: You can either do it yourself, which requires dozens of hours of training and work with the hopes of doing it right, or you can hire an expert. And between managing clients, payroll, inventory, and work itself, you just don’t have enough time to add SEO to the list.