OSU Pharmacy Residency Recruitment Video | Origo Branding Company - We make a difference by creating positive change for our partners, both locally and worldwide.

The Ohio State UniversityOSU Pharmacy Residency Recruitment Video

Origo created a new recruitment video for the OSU Wexner Medical Center's Pharmacy Residency Program, utilizing live action and testimonials to create a compelling story that expresses their success stories and history.

To help identify the goals for the new video, Origo conducted working meetings with the client to outline messaging, as well as the dates, locations, and participants needed for production.

Origo collaborated with OSU to outline a set of questions for the different roles represented in the video, including staff, alumni, and current residents.

Origo conducted pre-production for a three-day shoot, including multiple locations and talent, allowing the team to create a storyboard and structure for the video that showcased the flow of messaging and content, as well as any messaging included in the on-screen graphics.

After conducting working meetings with the client and coordinating the talent, location, and video crew, Origo crafted a production schedule, outlining the different locations and participants for each day’s production.

Once the production schedule was finalized, Origo conducted three days of production (2-3 locations each day), capturing 10-12 testimonials of internal and external stakeholders of the OSU Pharmacy Residency Program and covering different locations for each of pharmacy residency.

Origo utilized its in-house team of animators and video editors to create the final video, successfully highlighting the value and experiences of the OSU Pharmacy Residency Program, positioning it as a leading program in its field.