This would be a totally new approach to Internet service. It would essentially give broadband companies the right to create the digital equivalent of high-occupancy vehicle lanes for content providers, like Netflix and Amazon, wealthy enough to pay a toll.

In this new world, smaller content providers and start-ups that could not pay for preferential treatment might not be able to compete because their delivery speeds would be much slower. And consumers would have to pay more because any company that agrees to strike deals with phone and cable companies would undoubtedly pass on those costs to their users.