"Judging by the brawl that broke out between the Boston Celtics and Brooklyn Nets on Wednesday, you wouldn't think the two basketball teams have anything in common. But they do. They have the same unified communications (UC) provider--ShoreTel.

The Celtics recently deployed a premise-based ShoreTel UC system, and the Nets deployed a cloud-based ShoreTel UC system when they moved from New Jersey to Brooklyn this year.

Based on the feedback from the teams' top technology execs, the systems are a success, so there is agreement--at least away from the basketball court."