Yext Vs TribeLocal – 2018

A comprehensive analysis of Yext Vs TribeLocal in terms of features and pricing

Pricing based on your pocket size

Both the tools provide similar services, but the main differentiator is the pricing models. Yext pricing starts at $199 per year for listing in basic free sites that might not be relevant. Whereas TribeLocal starts monthly subscription from as low as $39 that includes relevant citations and access to all features. You can also opt for citation only plan that costs $3 per citation. TribeLocal provides transparent pricing.

Local Business SEO changes with time

Yext is an established product, and has numerous clients across verticals. Yext customer love the customer support. On the other hand, TribeLocal provides not only the regular customer support services like Yext, but also a dedicated Local SEO expert to each of their clients. TribeLocal is a Local Business Advisory plus Technology company.

Superior Client Experience is a must

Yext has a whole suite of products in their bucket, but they miss out on providing customizable/white labeled reports and portal. TribeLocal talks agency language by providing white labeled reports and client portal for superior client experience. TribeLocal also is open to create custom integrations and adds local search directories that are not available currently in the tool.

Online Reputation Management

Customer reviews are utmost important to rank in Local SEO. Yext and TribeLocal provide review management tools that help businesses identify a negative review, respond to a review, and engage customers to write reviews. TribeLocal goes a notch up by providing a personalization feature that allows users to create custom widgets of customer feedback and reviews. This lets businesses create custom metrics and measure performance against that.

Case Study

Bird’s Eye View Comparison of TribeLocal and Yext

What is TribeLocal?

TribeLocal is a web-based local SEO platform that offers an array of tools to build and monitor citations across local, industry-specific and national directories. It analyses search engine rankings of a website and points out major NAP issues.

What is Yext?

Yext is very similar to TribeLocal, wherein it offers a one-stop platform to create and track a business’ online listing across the internet. It is meant for businesses of all sizes and enables a single-dashboard to manage an array of location data.

Business Listings

Both Yext and TribeLocal have 100+ sites (local, national and niche), making them equally good. However, TribeLocal focuses on business-specific sites and directories for wider exposure.

Yext will not integrate with any business listings that are outside their partner network. On the other hand, TribeLocal is open to adding more directories into the tool, based on customer request.

TribeLocal allows users to claim the listings, while Yext will let you claim them only when you are signed up. If their services are discontinued, all the listings become unclaimed.

Pricing

TribeLocal is cost effective. It charges merely $3 for each citation, but also offers monthly subscription packages that start from $39.

All TribeLocal packages contain access to all the features unlike Yext that gives you a basic tool and no relevant listing for $199 per year.

Yext has no custom plans that suits small business or agencies who want to get listed in certain directories. TribeLocal also provides free Local SEO consulting service to all customers.

Review Monitoring

You can reply to reviews only through Yext Knowledge Engine as long as it is supported by the Publisher. While Business owners can respond to reviews without any limitation and irrespective of the Publisher with TribeLocal.

Local SEO Monitoring & Reports

Through data-rich reports, integration with Google Analytics and local SERPs, your business enjoys the best local SEO monitoring. TribeLocal helps you find out where you are lacking and also offers recommendations to enjoy optimal local SEO. This helps you stay ahead of your competition while ensuring you attract heavy organic traffic through high SERPs.

Yext does not support rank tracking in any way

TribeLocal offers white label reports and client portal, while Yext does not support this feature

TribeLocal helps you with identifying duplicates, while Yext does not

TribeLocal provides ranking across locations.

Customer Support & Lead Generation

TribeLocal helps you create customized local Citation Scan widgets on the website to generate high-quality leads. Some of the widgets available for customization include:

Page Takeover

Exit Intent

Sticky Header

Yext and TribeLocal provide support, but TribeLocal provides Local SEO expert to every client.

Why Choose TribeLocal?

TribeLocal offers a comprehensive platform to manage all aspects of local SEO through a single dashboard. It helps a local business market itself and enjoy a visible online presence. It also increases organic traffic through optimal directory management and local SEO monitoring.
The platform is affordable and offers tangible return on investment. Whether it is choosing the right keywords, building citations, optimizing Google My Business listing or automating your marketing, TribeLocal helps you stay ahead in every sphere, ensuring your business is prepared for the digital age with aplomb.

The Bottom Line

The next time you are swaying between using Yext and TribeLocal, you already know the value TribeLocal offers your business. While Yext has its own features, TribeLocal offers more value addition to your online marketing endeavors so that you enjoy a competitive edge.