Knowledge Base Articles

What is the best way to get your business noticed? Advertising is
one way, but it can have a reasonably short shelf-life. You need
something that will make your target market think of you on a regular
basis. Many companies have promotional products that they distribute to
either potential customers to lure them in or current customers to thank
them for their business, or through participation in fundraisers to
reach a broader audience. These promotional items are always sold in
bulk, with wholesalers offering the best opportunities for variety and
price.
When looking for a product to help promote your business,
you need to plan ahead. It becomes part of your marketing strategy. If
you are going to be providing promotional items for a non-profit
fundraiser, you need to think about the following:
Once you decide
what item you will purchase, you need to find an appropriate wholesale
supplier. There are several things to look for when sear

If you’re starting a retail business and looking for products to sell, you’ll need to find reliable wholesale suppliers. Sourcing wholesale products can be challenging, and there are certainly lots of pitfalls that business owners need to look out for. This serves as a guide with some helpful tips for finding the right wholesale product sources for your business in the US.
Steps
1 Decide what you’re going to sell. There are many ways to go about this. You want to choose products that are going to sell well, but that the market isn’t completely flooded with. In that case, you would need to be ultra-competitive in order to get sales. Perhaps you make your own items to sell (like handmade jewelry or crafts), or you want to sell fashion accessories or clothing. To determine what kind of items are selling well, you’ll need to look at trends. If you’re opening up a physical store in your area, you’ll need to do some research into local

The secret to the success of any retail business whether it's
online or not is being able to buy wholesale merchandise at cheap prices
and sell them at a marked up price. So as a retailer you have to focus
your energies on finding cheap wholesale products, because if you do not
only will you be able to make more profit at what ever price you charge
but you will also have the edge over your competition.
Finding
cheap products is a hard task in itself. You will have to carry out
extensive research on the types of products, the manufacturers ,
suppliers, importers, etc. and the more information you have the more
chances you have of getting wholesale products cheap. Attending trade
shows is a great way to buy cheap products because you can make business
deals with suppliers, and usually after trade shows, exhibitors sell
their products at give away prices.
If you are buying your
wholesale products from a supplier, distributor or wholesale

If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty.
The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy.
o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies

Promotional plastic bags have become one of the top advertisement
methods used to successfully promote a business or service in the most
cost-effective manner. Whether they are plastic, fabric or paper,
customized promotional bags are perfect for customers when they leave
your stores, carrying merchandise and food products, attend tradeshows,
and go to food fairs.
If you do your research well, according to
the trade group Film and Bag Federation, most people will grab plastic
first. Economically and environmentally, plastic outweighs paper in many
ways:
R approximately 94% less waterborne wastes than paper.
Consumes 40% less energy than paper.
Produces 70% less atmospheric emissions than paper.
Generate under 80% of solid waste.
Standard and
reusable plastic bags cost one cent to make while paper bags costs four
cents, which makes them ideal for advertising purposes. Y