Zhang Yue

Chairman, BROAD Group

What is your company doing?

BROAD has set ambitious goals to reduce 70% of its global energy consumption on building heating, ventilation and air conditioning, and 15% of its global greenhouse gases, through sales of energy-efficient products, building insulation technologies and energy-saving codes and regulations.

Why are you doing it?

You have to ask yourself: ‘What does society need? How can we make products which interfere as little as possible with the environment?’ When we address these needs, we unlock an unlimited number of opportunities to improve the world and grow our business.

What is the impact?

BROAD’s Sustainable Buildings feature more than 20 energy conservation technologies which result in every building conserving five times as much energy, with 100 times better air purification, and only 1% construction waste.