Opening an important conversation.

A new commercial by McCafé has gone viral amidst a storm of controversy in Taiwan. According to Shainghaiist, the McDonald's-owned coffee chain's 90-second ad, titled "Acceptance," has some religious fundamentalists demanding a boycott because of its theme of tolerance.

In a strongly worded statement made by the Alliance of Taiwan Religious Groups for the Protection of Family's secretary general Chang Shou-yi, the organization stated that it "opposes all advertising that [miseducates] children on sexual behavior," and "boycotts all enterprises that are polluting the next generation," Shainghaiist reported.

A recent article by the Hong King Free Press indicates Murphy Chou, Chief Creative Officer of Leo Burnett Taiwan — the company that produced the ad — denies that the intention is to promote LGBT issues, but rather to spotlight family struggles.