Executing a successful marketing plan requires three ingredients:

Focus on business strategy

Knowledge of marketing tactics

Tools and metrics to measure performance and success

What We Do

Branding

Branding

The importance of a consistent brand is one of the most underrated areas in today’s business environment. Many companies think they have a brand since they have a logo and some colors they have chosen long ago for their collateral and website. But a brand conveys so much more than just some colors and a graphic. It conveys who you are as a company, your beliefs, your approach to business and shows what you care about. Branding determines the pictures you will choose for your next brochure – should they be fun with kids and cats or professional with co-workers? Or do you use mainly graphics? And what is the language in your collateral? Is it playful to speak to consumers or mostly professional for your professional services clients?

We help you to find your identity and keep it consistent wherever your company is represented – online and offline.

Project Management

Project Management

Marketers come up with all kind of great ideas how to sell your services and products to your customers. To witness the development of a great idea is just amazing and energizing. Unfortunately, a great idea alone does not increase your sales. And very often it dies quickly after ‘Eureka’ sparked. Why? Because your team does not have the right processes set-up in their project management to consider all elements of an initiative, get everybody on board, report to the right people at the right time and keep the project afloat within the budget and timeline the business has set at the beginning.

We often overlook and manage projects for our customers to turn their great ideas into successful initiatives. This includes the development and implementation of processes, internal and external communication, reporting of the project progress and results and the communication and implementation of adjustments.

Marketing campaign management

Marketing campaign management

Marketing campaigns are awesome: for a relatively short period of time, everybody and everything is focused to make the biggest impact with the promotion of a new product, service, event or anything else you want to get out to the world. Marketing campaigns make an immediate impact on your business when they are well planned and executed. That’s where we come into the game: we work with our clients on the campaign goals and its measurements, discuss the different campaign elements, plan all of the needed steps and make the magic happen.

Email marketing

Email marketing

A few years ago, many people called Email marketing dead and useless for businesses. They were proven wrong. Email marketing is an essential element to reach your customers and prospects in today’s crowded marketplace. Companies who have a strong email list often describe this as their ‘goldmine’. We manage all aspects of your email marketing, from the creation of your templates to the development of content, the email delivery and the list creation and maintenance.

Website design and development

Website design and development

Your website is one of the most important parts of your brand. Before we jump into coding and the design, we ask you a lot of questions (believe us, we mean a LOT of questions) to fully understand your business and your goals. From there, we develop a website which represents your company, your philosophy and your people. We create beautiful designs with a spin and make it easy for your visitors to find the right content at the right time.

Graphic design

Graphic design

Visual content is an important part of every marketing activity. A picture says a 1000 words, especially in a time, where we are all overwhelmed (and many intimidated) by content and information.

We create designs, which grab your customers’ and prospects’ attention, make them curious or smiling and eager to learn more about your products or services. Our designs are simple and straight to the point – without rainbows and unicorns. (But if you like rainbows and unicorns, we will throw them in…)

Event management and marketing

Event management and marketing

The success of your event starts many months before you say ‘cheers’ to your guests. Event management and marketing has a lot of moving parts and needs very well defined processes to juggle the logistics, keep the team motivated and the event on track in regards to its goals. We develop and manage customer appreciation events, community forums, industry trade shows and lead-generation events. We cover all bases for you: definition of the event goals, creation of a thought-through sales approach for the event, management of the event budget, internal and external event communication (including Social Media), location scouting, booking of catering, AV and entertainment, program development, speaker recruitment and management and on-site event management. Phew… that’s a lot. But at the end, we will chime in when you say: Cheers to a great event!

Collateral development

Collateral development

The inconsistency of many companies’ collateral surprises us. Sales people are using many different versions of a PowerPoint presentation, some case studies have the old logo on it and business cards are cluttered with unnecessary information. We help our clients with their cleanup and develop the collateral they really need to drive sales, support client engagement and brand awareness. We make it easy for our clients to use the new materials with templates and a thorough process for the creation of new materials.

Social Media marketing

Social Media marketing

Everybody is talking about the importance of Social Media as part of your marketing. And there is no doubt: Social Media is an important element of your marketing activities. But before we jump on any Social Media platform, we discuss the goal for the engagement, your audience, the message we want to convey and the resources needed to make the engagement successful. And since we believe in the power of process, we always try to streamline Social Media activities to get the biggest bang for your buck.

Search Engine Optimization

Search Engine Optimization

Google’s changing search algorithm keeps us marketers on our feet. We never know what changes are coming next and how it will influence the search results for our clients. We keep up-to-date with the newest ideas Google is hatching and ensure that all I’s are dotted and T’s are crossed on your website.