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Novo Nordisk To Award $80,000 To Local Programs That Help People Living With Diabetes In Rochester As Part Of Educational Initiative

ROCHESTER, N.Y.,
Aug. 1, 2013 /PRNewswire/ -- Novo Nordisk, a world leader in diabetes care, announced today that it is now accepting applications from local
Rochester nonprofit organizations for 2013 Novo Nordisk Community Care sponsorships. Through the sponsorships, Novo Nordisk will invest
$80,000 to support local organizations that educate people living with type 2 diabetes. For more information about the sponsorship criteria and to download an application form, interested nonprofit organizations should visit
http://www.novonordisk-us.com/communitycare. Applications are due
September 16, 2013.

"Nearly 2.5 million New Yorkers are projected to have diabetes by 2015," said
Diana Blankman, Director, US Corporate Giving and Social Impact at Novo Nordisk. "The diabetes epidemic is not slowing down. At Novo Nordisk, we consider it our duty to continue to work closely with these community-based organizations that are vital to creating change in diabetes education from the ground up."

Since the program's inception in 2011, Novo Nordisk Community Care has awarded nearly
$715,000 to organizations in nine markets across the country and has sponsored more than 36 diverse community-based programs. Last year's sponsored programs were selected for their distinctive applications focused on education and resources for patients, ranging from healthy living educational workshops and dance classes, community health advocate/peer mentor training and patient empowerment programs. This year, Novo Nordisk will offer new sponsorship opportunities to eligible nonprofit organizations dedicated to educating and empowering patients in
Rochester to become more engaged in their health and management of type 2 diabetes.

Diabetes has become a global health crisis and is taking a major toll on our communities, including Rochester. A recent model from the Institute for Alternative Futures, commissioned by Novo Nordisk, estimates that the number of Americans living with diabetes will increase 64 percent between 2010 and 2025, affecting more than 53 million people. And, in
New York, it's estimated that the number of people with diabetes will increase 44 percent between 2010 and 2025, to affect nearly 3 million people. This dramatic increase could mean a total of
$28.4 billion in total medical and indirect societal costs of diabetes for the state of
New York by 2025.