What Is Google Shopping?

Google Shopping is an online service where people can browse products from a variety of eCommerce sites. It was initially a free service where online vendors could list their products for sale but since late 2012 it has become a paid advertising service, similar to Google Adwords.

In order to list products on Google Shopping, eCommerce stores are required to place a bid for an ad. Search results are a combination of highest bidder and relevance.

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