Case Study

RMS Fitness Equipment Service

Reputation Marketing Case

Luis F. Gallegos Jr

Web Media Marketing Pro

February 10, 2017

Overview

RMS Fitness Equipment Service is being regarded as one of the finest fitness equipment service provider as of now with high praise from the customers. The story hasn’t been the same from the beginning as the company was catering clients with little exposure without being branded. Things were destined to change for RMS Fitness when the firm decided to build a strong reputation for itself and seek five star reviews in order to improve sales. Why this approach? The truth is that many people today are researching companies and are reading reviews before deciding whether or not they want to do business with that company.

The concern was quite clear as the efforts are not directed in the right direction, should that be the case the sales would have been high. Keeping this aspect in consideration, RMS Fitness decided to seek help from a Reputation Marketing firm Web Media Marketing Pro to grow from no review to five star reviews and capitalize on those reviews to build sales. The results occurred were empirically outstanding and made RMS Fitness one of the most renowned Fitness Equipment service providers in the territory.

Objectives

The main concern was client satisfaction was there, but the reliance was on word of mouth and no solid promotion was there. The growing impact of online promotion was there but what would have been the right approach was a concern. The objectives to be achieved were:

Increase positive reviews about the company by encouraging satisfied clients to write a five star review about the service and making it easier by having a system and process in place streamlining this strategy.

Use these five star reviews as the main weapon to promote and reach a broader audience.

Build trust

Stand out from the competition.

Improve on sales.

Reputation Marketing

The idea was quite clear and the procedure of reputation marketing was scheduled rightly. The entire process is divided into three phases. The three basic components are described below:

Monitor

Monitoring the reviews and what are the most desired queries of the clients was the first task as it helped in skimming the reviews and decides on the communication strategy of the company over social media.

Build

In the next phase, the reviews were utilized in an appropriate manner to engage customers over social media and encourage them to talk more about the company. The strategy was to make videos out of those positive reviews and use the words as main weapons supported by graphical and visual strength to make it more interesting and seek a point of differentiation over competitors.

Leverage

The last phase was to use the videos and reviews to promote a positive image about the service. Leveraging the suggested five star reviews to reach a broader audience and attract new clients.

Impact

RMS Fitness had budget constraints and was a major service provider with exceptional experts but the reach was limited. However, reputation marketing helped the company to grow from no review to a five star review firm and rank above all. Not only that, it allowed the firm to build more on sales and enhance the productivity rate to maximum. The company has witnessed immense growth in the recent years only because of using reputation marketing from the right firm.

Conclusion

Reputation Marketing can be a lethal element of promotion in the growing age of digitization and can help newbie like RMS Fitness that are equipped with exceptional services but are limited in their scope, to grow big and improve drastically on sales.

Search for on Google “RMS Fitness Reviews” and see the outstanding results that made them into a 5 Star company.