Alba. The ancients' word for dawn, passed down the generations into Spanish and Italian as a symbol of light, hope and new beginnings.

Alba. The inspiration for a unique watch collection, characterized by fresh, bright designs for people who cherish life and who strive to get the most out of it.

Alba was born in 1979 in Japan and its success was immediate, with the Alba name becoming an instant symbol of the value and quality that consumers expect from a brand created by Seiko Watch Corporation. Its fame spread rapidly throughout Asia and the Middle East and today, Alba is a respected name in watches, with over millions satisfied new customers every year.

Our website is designed to show you our products and to provide you with everything you need to find them. While we have a wide collection, every Alba watch shares three common characteristics: unique design, outstanding quality and an affordable price. And because Alba is backed at every level by Seiko Watch Corporation, you can trust your Alba watch to give you years of satisfaction.

Alba. Let the light shine on! You can check out the following sites to know more about SEIKO Watch Corporation, ALBA in Japan and sister brands - Pulsar & Lorus,