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MERSEYSIDE NAMED THE UK’S BEST PLACE TO STAY

LateRooms.com has named Merseyside the UK’s best place to stay in 2017, based on feedback from hotel guests. The announcement follows the unveiling of the online accommodation site’s official Top Rated hotels list, which reveals the UK’s best-loved hotels according to guest reviews as part of its annual Simply The Guest Awards.

Top rated status is awarded to hotels according to average guest review scores over the past year, and properties must have an average review rating of 80 percent or above to receive the accreditation, as well as a minimum number of reviews over 2016.

According to the data, Merseyside has come out on top as the county in the UK with the highest proportion of Top Rated accommodation. 41 per cent of all hotels in the county achieved the accolade, adding up to an average Top Rated guest satisfaction score of 87 percent.

Andrea Tarpey, spokesperson for LateRooms.com, comments: “Guest reviews give genuine, unbiased insight into the experiences other guests have had at a property, which is so important in helping customers decide on the best hotel to book for their stay. They’re also a great way for hotels to receive feedback on the experiences and service that they’re providing.

“It’s really interesting to see Merseyside rise to the top of the list with the highest concentration of Top Rated hotels, meaning that when you book a hotel in Merseyside, the chances of that property providing you with a fantactic guest experience are higher than anywhere else in the UK. The area also really offers an all-in-one package with a bustling city as well as picturesque seaside towns.”

Chris Brown, Director of Visit Liverpool, adds: “Liverpool and the whole of Merseyside is still considered a hidden gem of the UK. It’s fantastic to get the recognition from LateRooms.com highlighting the high concentration of quality hotel accommodation in the area. We are an ideal location for a short break, offering an unbelievably wide array of things to do and sights to see.”

In terms of Top Rated cities, Merseyside’s Liverpool also ranked top, being the city with the highest proportion of Top Rated properties, with one for every square mile of the city. In comparison, London came in at position 43.

Brown continues: “As well as unique attractions and events within the bright lights of Liverpool’s city centre including Tate North, The Beatles Story and the British Music Experience which opens in February, we also have seaside locations such as Southport, Formby and Crosby Beach – home to Antony Gormley’s famous Another Place sculptures.

“There are also countless heritage and family attractions across Merseyside such as Port Sunlight and Knowsley Safari Park, and of course our waterfront which is designated a UNESCO World Heritage Site. Liverpool and Merseyside are a must visit in 2017.”

The unveiling of the Top Rated hotel list is the first stage of the LateRooms.com Simply The Guest Awards, which take place annually to recognize the UK’s best hotels and are the only hotel awards based purely on genuine guest reviews. The next stage of the awards will see winners of the main categories – which include best; Luxury, Countryside, Guest House, Boutique, Coastal, B&B, Pet Friendly, Business, Spa, City Centre and Budget hotel – revealed in March.

This year, for the first time, LateRooms.com is launching six new simply The Guest Awards categories open to public nominations. People can vote for their favourite hotel by visiting www.laterooms.com/simplytheguest/nominations in the following categories: