3net, the joint venture television network from Sony, Discovery
Communications and IMAX today announced that DIRECTV will be the first distributor to launch 3net, the 24/7 3D network, beginning
February 13, 2011.

3net will initially be available to millions of DIRECTV customers
across the U.S.

3net will go live at 8:00 PM ET on DIRECTV (channel 107) with a
primetime slate featuring world premieres of new, one-hour, native 3D
original programs CHINA REVEALED and FORGOTTEN PLANET, in addition to
the world 3D television premiere of INTO THE DEEP 3D. Throughout
February, the network will offer a rollout of original 3D series and
new program debuts every night at 9:00 PM ET.

"Today's announcement marks the culmination of a dynamic
collaboration, and we are very proud of what has been accomplished in
the seven short months since the network began its development," said
Tom Cosgrove, 3net's President and Chief Executive Officer. "DIRECTV
is the leader in meeting consumer demand for video entertainment and
has clearly been an industry innovator in 3D. We are proud to partner
with DIRECTV on this historic launch and bring compelling, original
3D programming and key content from our partners to DIRECTV
subscribers across the country on a 24/7 basis."