A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.

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Sunday, February 25, 2018

Shall You Read A Classic Or Something New?

One
of the oldest bookstores in New York City, Argosy Book Store, established in
1925, sold me a copy of Cyclopedia of
World Authors. How fitting that I
bought a used book from 1958 about hundreds of famous authors from the
well-worn shelves of the vintage shop.

Argosy
Book Store, near where I work on East 59th Street in New York City,
sells old and rare books, antique maps, fine prints and autographed books. Not quite as popular as Strand Book Store, it
is nevertheless a pleasant midtown oasis for the discerning bibliophile.

The
book that I purchased came with a book mark that was adorned with the words of
Virginia Wolf that resonate today when one reflects on the experience of
browsing at a used bookstore;

“Second-hand
books are wild books, homeless books, they have come together in vast flocks of
variegated feathers, and have a charm which the domesticated volumes of the
library lack. Besides, in this random
miscellaneous company we may rub against some complete stranger who will, with
luck, turn into the best friend we have in the world.”

The
book that I hold in my hands features 753 condensations of authors’ lives that
give illuminating facts about their philosophy, writing perspectives, and temp
of the periods they wrote in. For just
15 bucks I got to smell the past.
Literally. Just flipping the
yellowing pages reminded me of when I’d rummage through the bookshelf of my
grandmother’s books.

This
book represents another era, published by Harper & Row. Though published 60
years ago, it includes many authors we’d still consider important and relevant,
from Hans Christian Andersen, Robert Browning, and Albert Camus to Marcus
Cicero, Daniel Defoe, and Benjamin Franklin.

What’s
interesting about this book is it attempts to introduce the writers of
influential books where the writers come from all over the country and world,
and represent thousands of years of writings.
The accompanying biographies not only include greatest works and basic
details of the writers, but rather, they seek to tell a story that gives
context to their writings and puts their work into a historical perspective.

However,
the book fails to show by what litmus test the editors and contributors
employed to figure out who is worthy of inclusion. Such a book, if published today, would be
burdened to judge not only all of the books of the distant past but the
millions of volumes that have exploded in recent decades. It’s almost an
unmanageable task.

It
gets harder and harder to rank the most important authors, or even the best
books – of an era, genre, or of all time.

I
also think that the more emphasis we give to a canon of hand-picked books, such
as Moby Dick or ATale of Two Cities, the
more we limit ourselves from experiencing other books that could be just as
worthy and maybe even more relevant to us today. If we don’t explore new books will we be
relegated to the past works of great authors, leaving us in a time warp?

Great
books teach us important lessons or awaken us to certain philosophies, tap into
deep emotions, make us laugh uncontrollably, or explore fantasies
guilt-free. Whatever books can do for
us, will we always find what we need in the so-called classics, or do we need
to constantly revise that list and measure them to the newest generation of
books?

This
can be said of music, movies, television, and other forms of cultural art and
content. We must honor the past and take
from it what we can, but we also must be open to recognizing the newly
published classic right before us.

I
find combing through the Cyclopedia of
World Authors both overwhelming and comforting. It burdens me to think there are at least 750
authors, each with several, if not, dozens of books, worth reading. I could never in my lifetime get to all of
their books – and certainly would have no time to explore any books that were
published after 1958.

But
it also comforts me to know that self-selected experts and book lovers could
come together and, narrow down, from all of the books ever written and
salvaged, a list of books and authors deemed significant and worthy of our
attention. By just reading about them,
one can start to absorb the messages and principles espoused in the words of
these authors, all of them dead and long gone.

This
book allows me to fall back in love with George Orwell, Alexander Pope, Arthur Miller,
Dostoyovsky, Hugo, and Edgar Allan Poe while discovering so many authors I
never heard of or couldn’t recall having read, including Llewelyn Powys,
Fernando De Rojas, Sappho, and Torquato Tasso.

What
should you read next? Will it be today’s
best-seller, a university press title, or a self-published collection of
poetry? Or will it be a book from
another century? Mix it up and discover
your own canon of great books.

About Me

Brian Feinblum, the creator and author of BookMarketingBuzzBlog, is the chief marketing officer for the nation's largest book promotions firm, Media Connect (www.Media-Connect.com), formerly Planned Television Arts, and has been involved in book publicity and marketing since 1989. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. Brian, who earned a BA in English from Brooklyn College, became a published author in 1995 when he penned The Florida Homeowner, Condo and Co-Op Handbook. He resides in Westchester, New York with his wife, two young children, and an English Bulldog.