Welcome!

We're masters in translating the subtleties and uniqueness of your brand into an Ad Campaign that speaks for you, and makes your ideal partners and clients be irresistibly—and I mean irresistibly—drawn to work with you, without you having to say a word.

Let your Ad Campaign do the talking.

I was a “Mad Men” woman for more then 15 years. I worked in global ad agencies around the world as a creative director. London, Amsterdam, Munich, Prague, São Paulo,Rio de Janeiro, and now New York.

Working in big advertising agencies for so many years I learned how to make brands famous, and also how to navigate the minds of all types of consumers. I realized that...

Communicating is not just about giving information about a brand.

Real communication inspires, excites and turns consumers on to new ways of seeing themselves and the world. Most specifically, it’s about speaking in a way they feel completely understood.

The fascinating world of global ad agencies.

From big board meetings with 50 people trying to fix a Super Bowl commercial of a multiple billion dollar account, to working till 3am with my team on an new business pitch, I learned a lot about what works and what doesn’t in terms of creating audacious, attractive, provocative, magnetizing, captivating, tantalizing Ad Campaigns.

Profession: Seductress.

Or "how to grab them by the balls - willingly".

I literally sat on the floor of a London global agency with the Chief Creative Director (CCD), a big icon in the ad business, as we frantically wrote headlines for an ad that I had just sketched—which became “THE” ad that originated "THE" campaign, that sold millions and went on to win international awards.

Advertising became my second skin.

Working in such huge companies I couldn’t help but see what worked - and what didn’t. What I’d do differently. Usually when a process is repeated for so many years, it’s no longer questioned - even when it no longer brings the best results.

Inside the mad race between Good vs. Great.

And believe me, not everything in a corporate agency's scenario is clear, fair, congruent and why not to say, ethic. From the outside, the ad business may look glamorous, profitable, luxurious, exciting. But a lot is invisible from the outside.

Plus, I was creating award-winning work for brands I'd never, ever use myself.Something was really wrong with that scenario.

Award-winning work for brands I didn't endorse.

Worse.

It started dawning on me that we’d spend hundreds of hours—and millions, billions of dollars, launching, promoting and selling products that aren’t good for people, for their health, for their minds, for the planet. Products, that would actually make them sick, andI mean very sick.

I was no longer the devil’s advocate.

I was the devil.

Something started shrinking in me. There was something I wasn't respecting. Time had come. I had learned the craft and it was time to take the next step. They say when the student is ready the book falls on his head?

Precisely that time I started being approached by friends of friends who were launching companies that had a different, more purposeful approach. I realized there was a whole new layer of clients I was totally unaware of.

Brands on purpose.

I started having my own direct clients on the side. Companies that had a passion, a drive, a sustainable mind-set, a great reason to be.

Eventually I left the agency world and started promoting leading edge companies that are consciously innovative. Brands that I could - and did - fall in love with.

A platform for millennials to lead the world by example.A sustainable and environment-friendly, natural anti-age cream.A music label with an new approach to selling music.A dating app for conscious people with a twist. An organic and raw line of "un-makeup" products.

ICONscious was born.

Today we develop most brands from the ground up. So besides their Ad Campaign we develop their their LAUNCH, BUSINESS STRATEGY, MONETIZATION REVIEW and 360º COMMUNICATION PLAN, DEVELOPMENT & EXECUTION.

As a full service Virtual Advertising & Marketing Boutique we position brands, so their visceral power is clearly translated to irresistible Ad Campaign - and become instant successes.

If you have a fantastic brand and don’t have a ninja Ad Campaign on your website that irresistibly magnetizes clients without you having to say a word - we need to talk.

We'll be delighted to blow your mind.

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Adri

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I had no idea how much my old site was keeping me small—until Adri repositioned my brand and created a brilliant Ad Campaign for my website. All of a sudden people started signing up like magic. It's amazing how everything was in my communication. I'm growing fast and furious, I now need to buckle up. I love it.