No ad agency has ever accused Starbucks of being an easygoing client. Now, it's BBDO's turn to find out. The ad agency which recently lost the Pepsi brand business has picked up the java giant's account following Wieden & Kennedy's decision to opt out of it this fall.

New York has been bitten by the Spider-Man bug. The city, which has played home to Peter Parker and his web-slinging alias, is commemorating the May 4 opening of Spider-Man 3 with a week-long tribute of exhibits and events starting April 30 a rare city-sponsored campaign for a commercial film.