Creative Direction

Shell Helix - Driven To Extremes

Celebrity drivers, hollywood stars, former SAS, and the most inhospitable roads and terrain in the world. Driven to Extremes was a 3 episode series produced for discovery to test and highlight the capability of Shell Helix motor oil in the harshest of conditions.

My role was lead design for the custom YouTube channel that supported the series. Cut down clips were uploaded onto the channel along with unseen footage from the show.

3 Interface options (bottom) were developed. One focusing on the types of terrains the teams would traverse, one which moved through each terrain as a journey, and one cleaner photographic led route.

Given the amount of content to be uploaded, a clean design balancing both Shell and Discovery branding was the order of the day. A photographic led horizontal parallaxing interface was developed.