Jason and Laurel from Slabtown Marketing are BACK! Today we’re talking about content marketing. It can seem daunting to some, especially those working by themselves or on a budget. Jason and Laurel are here to help you create compelling, money-making content in ANY situation.

Visit slabtownmarketing.com today to find out how Jason and Laurel can help your content marketing strategy!

On today’s show…

4:00 – Where do you even start with content marketing?!

8:20 – How much should I post? Quantity vs. Quality

11:00 – The importance of knowing your greatest strength

18:00 – How can you turn good content into dollars in your bank account?

Our guest this week is Melissa Smith, Virtual Assistant Matchmaker for The PVA. She helps people around the world…do business around the world by helping them to find virtual assistants. We discuss how the idea of when and how we work is constantly shifting and why being flexible with the “rules” can help you achieve goals that have otherwise eluded you.

Our guests this week are Laurel Truax and Jason Manke from Slabtown Marketing. This Michigan marketing firm has been successful approaching marketing from a sales perspective and sales from a marketing perspective. There’s always a lot of talk about sales and marketing alignment, but not a lot of action. Laurel and Jason are here today to convince you that sales and marketing synergy can lead to more innovation, less friction and ultimately increased revenue.

He’s back on the show to talk about a topic vital to today’s salesforce, mentoring. It’s what he’s dedicated his podcast to and what will certainly be a hot topic at his Sales Success Summit event in May. Scott says that so many of the successful people he has met around the country and through his podcast have had one thing in common; they had great mentors. By being available to be a mentor and to be mentored to you can uncover new ideas, creative solutions and better insight into the challenges that you face.

Our guest this week is Robyn Crane. She is a money, growth, business expert and the author of a new book, Make More Money, Help More People: A Female Entrepreneur’s Guide To Attract Ideal Clients, Close More Sales, & Increase Your Revenue

Robyn’s passion lies in mentoring female entrepreneurs but her guidance on wealth management and self-care applies across all boundaries. Robyn shares her life’s work and great personal stories of trial and triumph in one of our best episodes yet.

On today’s show…

6:20 – “Your brain is designed to sabotage you.”

11:30 – How to overcome self-doubt and fear so that you can help people.

20:20 – Robyn reveals her 5 “money-types.” Which type are you?

27:30 – How will making more money allow you to help more people?

32:00 – Robyn’s personal crisis story and having to take her own medicine.

This week’s guest is Steve Nudelberg, author of Confessions of a Serial Salesman: 27 rules for influencers and leaders that will change your life and business.

Steve Nudelberg’s attitude has kept him at the top of his game in sales and life. It’s evident in his writing, speaking and sales training. Today we discuss how he achieved that attitude, how the world of sales is changing and what he thinks you should be doing right now to take advantage and beat your competition.

Our guest this week is Jesse Perreault, Director of Business Development and Digital Marketing Strategist for Soap Media, Inc.

Jesse began his first business when he was 15 and quickly began to understand that technology and data would be key to reaching the goals he set for himself. Ironically it was technology and data that helped him to his second realization, quality relationships are better than plentiful connections.

His article, “How I Met 500 people in 500 hours,” is all about making quality connections that lead to lasting relationships. He believes that learning about 500 people is way more powerful than 500 Linkedin connections.

6:30 – What Jesse learned in a life of entrepreneurship

11:25 – How Jesse came up with his list of 500 people he met in 500 hours.

12:30 – “If I can learn from somebody, what may have taken them several years to learn the hard way, in a matter of an hour…I consider that pretty good growth.”

18:00 – How Jesse built a book of business without a “mentality of closing”

Our guest this week is Amahl Williams, VP of Smarketing at Pluris Marketing and, no, that isn’t a typo. Amahl is frustrated by the conflict between sales and marketing and how it’s rooted in old stereotypes. He thinks most sales and marketing departments are stuck in a pre-2008 mindset and the only way to ‘get out’ is to ‘get smart.’

1:18 – What is “smarketing”?

6:00 – “A lot of the ideas that used to be viewed as best practice for sales and marketing aren’t just irrelevant, they’re erroneous”

18:30 – Why Amahl thinks that it’s still all about revenue and how that affects the way businesses approach marketing

Our guest this week is Jen Spencer, Vice President of Sales and Marketing at SmartBug Media. She believes that the best way to have a presence online is to have a presence in-person. Her inbound marketing strategies will open your eyes to new ways of getting attention AND portraying your best online identity.

3:13 – Jen explains her love of scotch

6:17 – What is “intelligent inbound marketing?”

9:15 – The difference between a marketing novice and revenue generating marketing professional

12:00 – How to stay on top of your prospecting pipeline when buyer trends change so quickly.