The report covers the analysis and forecast of the household cleaners market on a global and regional level. The study provides historic data of 2015 along with the forecast for the period between 2016 and 2024 based on revenue (US$ Mn).

The study provides a detailed view of the household cleaners market by segmenting it based on product, application and regional demand. Product segments have been analyzed based on surface cleaners, specialty cleaners and bleaches. Surface cleaners have been further sub-segmented into liquid cleaners and dry cleaners. Specialty cleaners have been categorized as glass & window cleaners, fabric cleaners, dishwashers and other types of specialty cleaners such as oven cleaners, carpet and rug cleaners etc. Bleaches are segmented into liquid bleaches and dry bleaches. Under bleach product segment, sodium, calcium, potassium, and lithium hypochlorite are considered.

These are strong oxidizing agents, used for bleaching, sanitation, and disinfection. Bleach used as a fabric cleaner is considered under specialty cleaners’ product segment. On the basis of application, household cleaners have been analyzed as bathroom cleaners, kitchen cleaners, floor cleaners, fabric care and other related types of application such as carpet cleaners, furniture cleaners, etc.

Regional segmentation includes the current and forecast demand for North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. These have been further sub-segmented into countries and regions with relevance to the market. The segmentation also includes demand for individual product and applications in all regions.

Global Household Cleaners Market: Competitive Dynamics

The competitive profiling of the key players in the global household cleaners market across five broad geographic regions is included in the study. These include different business strategies adopted by the leading players and their recent developments in the field of household cleaners. The valuechainanalysis of the market has been provided in the report, in order to offer a deep insight of global household cleaners market.

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