Proact CEO Jonas Hasselberg Gears Up to Capture the UK Market through Acquisition

Jonas Hasselberg, the new
CEO of Proact, has candidly stated his intention to strengthen the company’s foothold
in the UK by entering into strategic mergers and acquisitions. The storage
integrator company, based in Sweden, topped up its financial goals. It plans to
achieve year-on-year growth of 10% over the forthcoming three fiscal years.
According to the financial report of 2018, the conjoint revenue of the company
grew 2% to 279.6 Mn euros.

Hasselberg’s Three Year Plan for Growing its Revenue

Hasselberg explains that
the endeavors for achieving y-o-y revenue growth of 10% can be diverted into
two parts. The first part comprises leveraging its strong foothold in the market
backed by its current offerings. The existing offerings pave the way to
accelerate the organic growth of the core business. The second part of the
agenda includes adding companies to its group and entering into strategic
mergers and acquisitions. Though Hasselberg was reluctant on providing any
particular information about the acquisitions, he cited that the company is
currently implementing its acquisitive strategy.

In the bid to realizing
its three year plan, the company is looking forward to acquiring many
companies, however, they are not sure about the number of acquisitions that
could happen over the course of three fiscal years. Proact stated that a
considerable size of revenue growth of the company will result directly from the

acquisitions.

The company considers the
UK as the big market for the services that Proact has to offer. The region has
contributed significantly to the growth of the company, especially in
cloud-based service offerings. Realizing the lucrativeness of the market, the
company wants to venture into the region and bag the opportunities even if it
suggests inorganic growth. It is eyeing the markets where the company does not
have a fair share, which makes the UK market the top priority. Till date, it has
successfully played in the data center market of the UK as a data integrator, however, now it wishes
to hold a bigger share in the market which can be achieved with the help of
acquisitions.

Another financial target
of the company is to strike an 8% EBITDA margin. In the year 2018, the company
achieved an EBITDA margin of 7% which equaled to 15.8 Mn euros, which is a
strong indicator of the growing EBITDA tendency of the company.