This all new version of the Pre Show issue not only reflects our industry's cohesive desire to save resources—like reams of paper, gallons of ink, and carbon emissions from shipping thousands of issues across the continent—we've also updated the format.

You'll get your fix of gear in our Daily issues during the show, but this issue is jam-packed with technological breakthroughs, visionary ideas, and insights on the ever-shifting retail marketplace that keeps business always moving forward.

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Our exclusive guide goes deep into to the forces driving the outdoor market of today and tomorrow: We consulted 57 industry experts to help you keep your eyes on the future of this vibrant, tumultuous, challenging, and ever-changing industry.

Aside from an invaluable show planner which will help you maximize your time in Denver, we've got meaty features on all the trends that you need to know, broken up into five areas: Retail, Consumers, Marketing, Apparel, and Issues.

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So kick back and dive into this special issue.

See you in Denver.

Pro tip: This digital issue is equipped with lots of valuable hyperlinks to relevant content. As you move your cursor over each page, blue boxes will appear where we have linked to a related story. Enjoy!

It's here! Grab a comfy seat and a brew, and thumb through the 88 pages of the official Pre-Show edition of The Daily, featuring the hottest new gear, plus insider details. We've created special features for reps, brands, retailers, and media, with curated tips on how to tackle ...read more

In the Pre-Show Edition of Outdoor Retailer Daily Summer Market 2017, you'll find the hottest new gear from dozens of brands coming to the show. For the cover, we camped out in the Roosevelt National Forest near Boulder and set the stage with 2018 gear from Wenzel (which might ...read more

In this edition, you'll find stories about: The inaugural Innovation Awards How will the midterm elections impact the outdoor industry? Fires in California...again Gear trends: winter camping, eyewear and headwear, travel bags, and tools And of course, the best of booth! Check ...read more

In this edition, you'll find stories about: The future of specialty outdoor retail Kilian Jornet's new film and book Snowsports Industries America's climate change call to action Gear trends: footwear, lifestyle footwear, insulation, and gloves And of course, the best of booth! ...read more

In this edition, you'll find stories about: The inaugural Innovation Awards Retailers dish on their favorite gear picks Photographer Aaron Huey talks both sides of the Bears Ears debate Gear trends: women's and men's apparel, baselayers, and packs And of course, the best of ...read more

In this edition, you'll find stories about: PrimaLoft Bio, a new biodegradable synthetic insulation Western Colorado University's new outdoor-focused MB Brands using average people as ambassadors Gear trends: ski and snowboard apparel, alpine shells, and midlayers And of course, ...read more

We've been researching the trends ahead of Winter Market. Read the Pre-Show edition of Outdoor Retailer Daily online, and start making your plan of action for the show now. In this issue: -Five Questions for Jennifer Holcomb The senior marketing director for Outdoor Retailer ...read more

Grab a brewski and settle in with the official Pre-Show edition of The Daily. It features everything you need to know to plan an excellent show, such as: Show Director Marisa Nicholson weighs in on this epic show – the collaboration of two industries coming together for the first ...read more

And, we're off! Stories in this edition include: Interviews with Joe Prebich, new CEO and general manager of Mammut North America; Timothy Egan, author and New York Times columnist who's speaking at The Conservational Alliance breakfast; Garrett Mariano, Big Agnes' new marketing ...read more