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Website Design | Successful and Modern Website Design Tips

Website Design | A website is the essence of your marketing world. It’s a place where potential clients can visit your business 24 hours/day to learn about the services you provide. However, just having an optimized website isn’t enough to succeed in today’s cut-throat competitive world of media landscape. There are a numerous new factors that now require to be considered while designing your website. In order to make your new website that will work in favor of your business, it is important that marketing led approach is implemented which consists of search, usability, technical, social and design elements. Your goals should be set by your business to ensure that the website not only reflects your brand, but also meets the intention of your business and the conversion goals. Not only the SEO market has changed a lot with new on- and off-page SEO considerations, but the way the consumer views and consumes content is changed as well.

New aesthetic, design, and navigational considerations are being incorporated into the architecture of modern website creative process.

Clean and Simple | Website Design

Your website should be very simple and easy to use. It should give you an impression of your living room – comfortable, relaxing and easy to move around. You should have a main navigation part listing your pages. Your content should be in a ‘readable’ font, like Tahoma, and non-serif fonts. To keep visitors on your website, make sure pages do not have competing calls to action or visual clutter (e.g., too much graphics or animated gifs) that would distract the visitor’s eyes away from the most important part of the page. To further keep clutter down on landing pages, consider limiting the links and options in the header and footer to sharpen the focus even further.

Usability Consideration | Website Design

Users are not very patient these days. Design for a 10 seconds maximum download. Reuse header graphics so they can load faster (cache). Make controls distinctive and avoid confusion between emblems, banners, and buttons. Usability is ridiculously important to your website. It doesn’t matter how cool your website looks or how amazing your content is if viewers can’t quickly, easily, and enjoyably access and use it. Many of he viewers will eventually just give up and look elsewhere. Inbound traffic is the key to a modern marketers goals and SEO is a large part of that activity. It is also important to blend your SEO strategy and web design with actually usability – what happens once users land on your site.

SEO Oriented | Website Design

Although search engines have become extremely sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be of good use for viewers. To any business, any type of website is an investment. Not having your business website built correctly from the start will result in a complete waste of time and money. You should build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. It is vital that on site SEO methods are developed to best fit the technical architecture.

Responsive Design | Website Design

While, content is king and discoverability of content are success metrics; it is the user experience that enables visitors to view content on any website through the device of their choice and preference, any time. Thus, responsive web design is about enabling the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design has gained much popularity in the last couple of years. In today’s modern surrounding, users access the websites through smartphones and tablets. Hence, it is very important that your website should be easily accessed through all the major mobile devices.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.