About the speakers

David Cichelli, a Senior Vice President with The Alexander Group, Inc., a revenue growth consulting firm, contributes his knowledge and experience to a wide array of sales organizations. He has worked with hundreds of sales organizations to structure, manage and deploy winning sales functions. The Alexander Group’s Revenue Growth Model™ helps ensure and sustain alignment between customers and sellers. He is author of “The Sales Growth Imperative” and “Compensating the Sales Force (third edition)” published by McGraw Hill. He has never met a sales department that could not achieve its own greatness.

Sarah Van Caster has over a decade of experience in the high-tech industry in roles spanning product marketing, product development, and sales. She spent time at several enterprise software companies including Anaplan, Apttus, Oracle, and JDA. Her passion lies in designing innovative, customer-focused content and solutions that demonstrate value and inspire change. Sarah has a bachelor’s degree from Drake University and an MBA from the University of Wisconsin.