'It is first time in India that a company has launched an application that helps order food through a smart phone having android application," according to Pratheeksha A K, CEO of Amidray Technologies Pvt Ltd.

'm-payasam' -- the payasam on mobile -- is an application which can easily be downloaded on an android phone to order the cuisine direct to home. It can be downloaded from 'Android Market'.

"Once the application is installed, all one has to do is to order the delicacy and it will be delivered at your place, absolutely without any hassle," she added.

"Housewives can order payasam through this application, get it delivered at home, pay on delivery and have a relaxed Onam," she said.

Initially, the company would accept limited orders during this season and the order is open till 10 PM tonight.

Payasams can be ordered for Aug 28, 29 or 30, the fesitval days, according to one's requirements.

Order delivery is restricted to Kochi this time and would be expanded later with the next version release, she said. The company was incubated at Technopark and StartUp Village.

AmidRay Technologies, run by a group of young entrepreneurs from Kerala, has devised this innovative mobile technology to ensure that the coming Onam is 'smarter' and 'smoother' with m-payasam.

About the USP of the application, Prateeksha said placing order through mobile would be a very different and exciting proposition.

In Kerala, payasam is an indispensable delicacy of Onam festival. Either you cook it at home or buy directly from caterers. It is very difficult to place an order by ringing up a caterer and one has to buy it by visiting a shop.

Initially, there will be two varieties of payasam. Once a customer places his order, he would be told about the price, and the delicacy would be home-delivered.

Rohit R K, Chief Operating Officer (COO) of the company said it is an easy to use application. "m-payasam is an innovation for those people who do not have the time to cook at home," he pointed out.

The team plans to launch the next version of the product 'very soon', which will help a smart phone user order food from hotels, book tables at restaurants as also book rooms at hotels and tickets at cinemas. Not only that, those going for a movie can place order for snacks (like cold drinks, popcorn) while booking tickets. These snacks will be delivered during the interval of a film at your seat itself.

The company also plans to forge tie-ups with supermarkets. The application on mobile will contain the list of products and their prices. It will be easy for the customers to buy their groceries through their mobile phones," Prateeksha said.

In December, operations of the application would be expanded to enable people order cakes and birthday gifts, she said.