Nu Name, Nu Look, NuLu

Apr 02 , 2009

By Rick Redding | The Ville Voice

It’s no secret that the growing East Market district of downtown is quickly becoming the hot place to be. A new restaurant, 732 Social, opened last night. It’s located in the Green Building, which seems to be hosting an event of some sort every night.

Just down the street, Wiltshire on Market just opened, and Toast on Market is doing a great breakfast business. There’s plenty more development on the way, including the Farmer’s Market planned just behind the Green Building, tentatively scheduled to open in 2011.

So it makes sense that the business leaders in the area came up with a new marketing moniker for the area — East Market District Association, the Heart of NuLu. The new name, according to a news release, better reflects the character of the area which includes parts of Butchertown and Phoenix Hill. It lends further credibility to NuLu, a marketing-friendly moniker created by Gill Holland, which conjures up images of artsy places like SoHo in New York.

The area includes Main, Market and Jefferson streets from Baxter Avenue to Preston Street. Given the presence of more than a dozen art galleries, the business group commissioned new banners that will be in place in time for this week’s First Friday Trolley Hop.