ICICI Lombard launches new brand campaign 'Nibhaye Vaade'

ICICI Lombard has launched its new brand campaign. The multi-media campaign will run across TV, Radio, Digital, Outdoor and Social media for 4 weeks on a PAN India basis.

The new campaign highlights ICICI Lombard’s core brand proposition of ‘Nibhaye Vaade’. In a thoughtful move that is in sync with the Company’s customer-centric approach, the new commercial focuses on placing customers first, enabling them to fulfill their promises made to their loved ones, even as the brand works towards fulfilling its commitment.

The new commercial has a story line of a protagonist going for an early morning run despite extreme weather conditions. During the run, he gets several thoughts to give up on the run even as he feels the impact of the excessively cold weather. However, he continues to run, since he has promised his daughter that he will get fit.

The TV commercial is complemented by radio spots and multiple outdoor and digital creative. In order to ensure engagement with consumers, the company is taking several initiatives on Radio and Digital media using the hashtag #DoTheDifficult.

Commenting on the campaign launch, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought”.