The fall 2014 collection theme reflects its naïve and youthful direction, the positive spirit of the innocent in the face of a gloomy environment. The young glorify the end of the world, as destruction is a chance for change and revolution!

Artificial Grunge is the Fall 2013 collection theme, reflecting our collective memory, and the commercial memory, of grunge more than the actual grunge lifestyle. The grunge we have created can therefore be called artificial.

The May Express Collection is inspired by summer nights, college adventure and super hero aesthetics, with oversized stars and stripes as main graphic prints on sporty yet dressed shorts, shirt, dress and jacket.

To understand our world, we humans divide things into categories. They are often opposites: day/night, human/animal, sick/healthy. Through categorization we create a sense of security. Anomalies exist in between categories. When encountering an anomaly we can react with horror, disgust or fear. The reactions are often physical and our intellect isn’t always involved.