Introducing aden the new range by aden + anais - Competition

Global baby brand aden + anais, the creators of the award winning muslin swaddle announce the launch of aden by aden + anais, a new brand that unites the magic of muslin baby products with affordable pricing.

Raegan Moya-Jones co-founder of aden + anais - “We believe that soft, breathable muslin is the only fabric you should use on your babies. We also believe that every parent and caregiver should have access to this “wonder fabric” and its benefits—which is why we introduced the aden by aden + anais collections. By creating similar products to our aden + anais range with just minor adjustments, we are able to make the calming assurance of muslin accessible to everyone everywhere.”

Made from muslin and woven with 100% cotton, the aden product collection features a unique fabrication that is extra-soft, breathable, and durable. It is gentle on babies’ skin, stays soft wash after wash, and stands the test of time. aden by aden + anais is now available exclusively at Babies R Us. Products retail between £7.49 and £29.99.

Ensure your little one is snug and secure with the Safari Friends Swaddleplus, featuring four delicate patterns. Made with breathable, soft material, these swaddle blankets reduce the risk of baby overheating, ensuring a comfortable and relaxing night’s sleep. The swaddle is generously sized to fit around your baby, even as they grow bigger. This swaddle promises a good night’s sleep for both parent and baby.

These perfectly sized muslin squares works as hard as you do. They go from security blankets to makeshift bib to burp cloth in no time. Made from breathable fabric to reduce the risk of your baby overheating and get softer each time you wash them, it’s no wonder these muslin cloths are so popular, an essential item for feeding and winding!

Made with 100% cotton muslin, this Aden Safari Friends Giraffe Burpy Bib keeps you and your baby clean. The generously sized, absorbent fabric drapes over your baby’s shoulders and snaps at the back for a breathable bib that catches the sneakiest of side dribbles. It also doubles as a no-slip burp cloth with its kidney shape that sits over your shoulder. An essential item for feeding and winding, the muslin is pre-washed so it’s super soft from the start.

aden + anais is a brand that I've loved ever since Noah was born and a brand that I still support now and continue to recommend to other parents. To celebrate the launch of their new range I have a set of SwaddlePlus swaddles worth £29.90 to give away in the winners choice of design. To enter all you need to do is use the Gleam form below. Good luck and don't forget to enter my other blog competitions!