Friday, October 28, 2011

Not to put too fine a point on it, but Wegmans has become, in the two weeks since it opened, the biggest cultural/tourist/commercial attraction in the state of Massachusetts, bigger than any of the grand museums of Boston.

Sharing stories with video doesn’t have to be hard. In this session I’ll share tools and techniques that anyone can use to post video to the most popular social media outposts including GooglePlus (G+), YouTube, twitter and Facebook.
We’ll cover:
Using the camera you have
The new Flip – New cameras to consider
How to record and share the best quality video and audio
Can you shoot video with a Beginning, an End and No Middle?
Don’t edit – Live streaming and one take recording
How to get your video seen in Google searches and Social Media Sites
Key Points
1. You don't need $8,100 to get started in web video
2. Video techniques will last you a lifetime
3. Get Seen by sharing

Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. This is not only due to the quantity of available data and information out there for you to draw on, but also because of new tools that make curating and aggregating that data quick and simple. This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences.
But with tweets, quotes, videos and links being pulled together in a matter of minutes, and published in just minutes more, there comes a host of new problems associated with “quick click” and a need to focus on responsible curating. In this panel, we’ll highlight several new tools being used to curate content, and have a frank discussion about how these tools can best fit into your content production program.
Key Points
1. An overview of some of the new tools available for content curation.
2. The difficulties associated with being able to curate so easily.
3. How to best think about content curation tools within your content production programs.

...an Emerson College marketing class scored a social media touchdown yesterday, when the prolific Twitter user agreed to drop by this semester as a guest lecturer.

“David I just saw ur message? I’m not sure if I’m allowed to do so but I’d be honored to share my ideas n thoughts with ur class,” Ochocinco tweeted to Emerson College social media marketing professor David Gerzof Richard, before adding that the “Hoodie Boss,” Pats coach Bill Belichick, might have to sign off on the guest lecturing gig...

WeVideo (www.WeVideo.com), the first company to offer a full featured, cloud-based, collaborative video editing platform, today announced its integration with YouTube. With forty-eight hours of video uploaded every minute, YouTube will offer the integrated WeVideo editing platform, allowing their users to create compelling video stories from their previously unedited and varied content. The free, YouTube optimized version of WeVideo’s award winning video editing solution will be accessible through YouTube.com/create.

The YouTube WeVideo editor enables users to quickly turn out polished productions through its simple, drag-and-drop design interface for music, transitions, titles and other video creation staples. WeVideo is completely cloud-based, which means there’s no software to download. All video creation takes place in the browser of a smartphone, tablet or computer. This allows users to transcend the limitations of traditional desktop computing, delivering anytime, anywhere video editing. Leveraging the strength of cloud computing, the WeVideo platform delivers video rendering and other resource-intensive tasks in record time with expansive and secure storage.

“WeVideo’s integration to YouTube opens up the exciting world of video editing to millions of video story-tellers,” said Jostein Svendsen, CEO of WeVideo. “This partnership gives YouTube users an intuitive cloud-based tool that is far more powerful than most desktop solutions. And with the ability to immediately post completed projects to their respective YouTube channels, video story telling has never been easier.”

WeVideo offers feature-rich packages for a wide range of users, from free personal accounts to monthly subscriptions for corporate clients. To learn more about WeVideo, please visit www.wevideo.com.

This document (the “Agreement”) is a legally binding agreement between you and Spotify USA Inc., a Delaware company (“Spotify”), that governs your use of Spotify’s software application, including the Mobile Client as defined in Section 5 below (the “Spotify Software Application”) and online streaming Spotify Service (as defined below), both available at the Spotify Websites (as defined in the Spotify Privacy Policy). The Spotify Service can be accessed (i) as an ad-supported free-to-the-user service having no monthly cap on listening hours or a cap on number of plays of a unique track during the first 6 months following creation of your Spotify account but thereafter a cap of 10 listening hours per month and a cap of 5 plays per unique track (the “Free Service”), (ii) as an advertisement free version of the Spotify Service for which you pay a monthly or yearly subscription (the “Unlimited Service”), (iii) as an advertisement free version of the Spotify Service including an offline mode which makes it possible to listen to music without a connection to the Internet via conditional downloads and other additional features for which you pay a monthly or yearly subscription (the “Premium Service”), and (iv) as a version of the Spotify Service that provides access to aspects of the Spotify Service via a supported mobile handset (the “Mobile Service”). The Unlimited Service, the Premium Service and the Mobile Service are collectively referred to as the “Spotify Paid for Service”. The Free Service, the Unlimited Service, the Premium Service, and the Mobile Service are collectively referred to as the “Spotify Service”. Please note that you must read and agree to the terms and conditions of this Agreement before you use the Spotify Software Application or the Spotify Service. If you do not agree to the terms and conditions of the Agreement, you may NOT use the Spotify Software Application or the Spotify Service. For a detailed description of the features in each of the Spotify Paid for Services, please see the Spotify Websites.

Influencer disclosure
I was given a free product or sample because I'm a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.

Day doesn’t do anything half-assed. When she took up violin, she practiced enough to earn a full scholarship to The University of Texas—at age 16. She majored in math, with no intentions of doing anything with the degree other than showing her dad, but she loved the coursework, graduating as valedictorian. “I was doing calculus at [age] 12, and it wasn’t like I was some kind of savant; I was interested in the subject and I had people to teach me as far as I could go.”

Day speaks quickly, as if her mind is racing, and her mouth is just doing the best to keep up. But while she excelled at math and violin, she didn’t love the predictability that came with either career path. So at age 20, she headed west to pursue acting. “I always had this blind idea that I was going to go to L.A. and be an actor, and it was unfounded in a lot of ways. But I think there are a lot of people who arrive in this town just thinking that’s what they want to do and that it’s their destiny—or righteousness or arrogance, of course. And then when you get here, you’re like, ‘Oh, that’s not going to be easy.’ But you know from Austin, Texas, a girl who did like two or three student films, I thought I was perfectly qualified.”

I think Instagram does much more than than. Instagram makes me a better connected friend.

Here's what Brogan asks in his post:

Do you share your photos on social sites? Does it change how you curate what you post? Does it change what you consider a “good” shot?

Social Sites
Obviously I share my photos on social sites. Each site is different.

My main photo sharing site used to be flickr. I'd be able to post photos there and then see comments from friends and also see their photos. Flickr has changed. In fact, flickr has not changed to keep up with mobile. Lately, when I go to flickr and look at my friend's photos, all I see are Instagram photos cross-posted to flickr.

Flickr is now more of a storage locker for photos and no longer a vibrant community of people.

Instagram is Immediate
On a recent trip to Paris, I saw lots of people around me taking photos. I wondered, "What's going to happen to those photos?" "Will they be shared?"

On this trip I decided to use my iPhone as my main camera. This allowed me to immediately share my photos via Instagram.

I also received immediate feedback from friends.

This is the powerful feature of Instagram. It's instant.

After taking and sharing the photo, I can check back and see how many 'Likes' it gets. I can see comments too. It's like having my friends along with me. I might even get suggestions on where to go based on the photos.

What I Post
Knowing that my friends are watching, I like to share what I'm eating and drinking. Many times it's beer.

If I wasn't sharing my photos to social media sites, I don't know if I'd be taking so many of these photos. My Instagram friend feed has lots of photos of food and drink.

Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. Flickr lets me see what friends are eating for lunch, how they’ve redecorated their bedroom, their latest haircut. Twitter tells me when they’re hungry, what technology is currently frustrating them, who they’re having drinks with tonight.

Who cares? Who wants this level of detail? Isn’t this all just annoying noise? There are certainly many people who think this, but they tend to be not so noisy themselves. It seems to me that there are lots of people for who being social is very much a ‘real life’ activity and technology is about getting stuff done.

There are a lot of us, though, who find great value in this ongoing noise. It helps us get to know people who would otherwise be just acquaintances. It makes us feel closer to people we care for but in whose lives we’re not able to participate as closely as we’d like.

Ambient Intimacy is real.

Good Shots
Instagram makes me feel a little bit like I did when MacWrite first came out. People went crazy with font choices.

Instagram makes it easy to use features like filters an tilt-shift. Prior to this, you'd have to bring your photo into Photoshop, or some other photo editing software, to adjust it.

The combination of iPhone and Instagram makes it easy.

I keep these features in mind when framing shots. Especially tilt-shift. I might be overdoing it but it's FUN.

Social photo sharing via mobile devices has changed photography.

Instant sharing and feedback has made photography a shared experience between friends.

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About Me

Steve is a Social Media Traveler. Companies, brands, and destinations send my wife and I on trips in hopes that we will publicly share our experiences via social media. Examples include opening festivities for the Hermitage Club and traveling with GMC to the Super Bowl. (Go Pats!) We are available for more branded experience trips.