The new vegan sausage roll will be made available across 950 Greggs outlets.

Roger Whiteside, chief executive at Greggs, said: “Like many food retailers we have seen increasing demand for vegetarian and vegan products. We have been trying to develop a vegan version of our famous sausage roll for some time now.

“It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”

Greggs took to Twitter to announce the news, which proved divisive among pastry fans.

Plenty of vegans and vegetarians welcomed the news. “FINALLY, THANK YOU,” one wrote.