who’s that?
i’m emily.
I am a native-born Clevelander and transplant
Angeleno. I was born with an immunity to Lake
Erie’s harsh weather long before I started at The
Cleveland Institute of Art in 2008. But out of
adversity blooms creativity. At CIA I developed
my design philosophy – to change the perceptions
and assumptions made about household tools,
appliances and products, while diverting away
from traditional or presumed functions for these
goods.
My designs focus on finding solutions that pair
utility-inspired innovation with compelling forms.
Oftentimes my work is focused on the marriage
of creativity and brand identity. As a result, my
inspirations often surface. These inspirations
are varied, ranging anywhere from Bauhaus
architecture to seventeenth-century glass.
I have been fortunate to have design experience
as both an intern and as a designer at several
consultancy.
Hands-on opportunities with
graphic design, architectural and product design
have given me a comprehensive understanding of
Industrial Design as a whole. And although I have
chosen to focus on Industrial Design as my field
of study, my fascination with other arts, notably
glass, often finds its way into my work.

2

Glean™

4-27

VAPOUR

28-39

KITCHENCUBE

40-49

Stakk

storage solution

50-63

64-73

GRAPHIC DESIGN

74-81

glass work

81-85
3

Gleanâ&#x201E;˘
4

Senior thesis 2012

5

Gleanâ&#x201E;˘
Bottle System

tackling antibacterial over-exposure

briefly stated;
Create a project which serves as a solution to an existing problem or issue
facing the product market. This problem can be domestic or global and should
be researchable. Once your problem has been identified begin study of the
subject, conduct interviews with experts and general consumers, formulate a
plan of addressing this problem with design.

the problem;
After years of overuse and misuse of germ fighting chemicals, bacteria have
developed an antibiotic resistance. Consumers who claim to comprehend the
detrimental effect of antibacterials exhibit a discrepancy between declared
knowledge and purchase choices. It has become necessary to educate the
uninformed consumer and present an alternative choice to established
cleaning traditions.

tick-tock;
This projects timelime was 12 weeks senior year.
6

project evolution

research

A week with the
common cold
or chronic immune
concepts marketing

conclusion

problems for life?

Protect the
good germs.
7

3

S
A
L
S
C
C
U
K
A

D
M

types of
detrimental

products

antibacterials sanitizers

antibiotics

definition; additive chemicals
that destroy or ihibitthe growth
of bacteria. Approximately one
billion dollars are spent per year on
antimicrobial products.

definition; molecules that can
kill, modify, or stop the growth of,
microorganisms, including both bacteria
and fungi.

5,000

products are
More than
registered as antimicrobial pesticides
with the EPA as antibacterials.
Antimicrobial agents are publicly
registered and are required to pass all
efficiency reviews. However, in 2004
approximately 1/2 of all disinfectants,
sterilant and pesticides
the
efficiency tests.

failed

8

definition; an alternative to hand
washing. Various preparations are
available, including gel, foam, and liquid
solutions. The active ingredient in hand
sanitizers may be isopropanol, ethanol,
n-propanol, or povidone-iodine.

Antibiotics remain the treatment of choice
against bacterial infections like staph and

useless

Sanitizers can aggravate existing cuts or strep; but are
against
scrapes and cause burning, itching, or the vast range of viruses.
rashes.
Wrongly prescribed, antibiotics can
Emerging Infectious Diseases found
kill off weaker bacteria that naturally
that many brands of sanitizer contain
live in the body allowing the stronger
significantly less than the 60 percent
ones to survive and later transfer their
minimum alcohol concentration
resistant genes to other, more
required.
dangerous bacteria

#1 works for the public school system
school uses large number of anti-bacterial products
#2 works for a private school
concerned about children’s handwashing practices
school in the process of limiting chemical exposure

mother of two girls, 11 and 6
very concerned about daily germ exposure
seeks to limit germ threats in her home
avid consumer of “germ fighting” products and chemicals

adults

mother of two boys, 3 and 7
concerned about rough play and food messes
uses “germ fighting” products on sports equipment

polled 32 in an online survey
tried to find out if the next generation was following
“Is the next generation following the same cleaning
practices as their parents?”
“Have cleaning practices changed over time?”

chemical locations
Healthy immune systems require the practice of protecting the body from a
certain amount of viral attacks. Without this immune strengthening simple
infections can become devastating. The number of locations where people
are using antibacterials is perpetually increasing therefore, exposure to
chemicals is multiplying.

medical office
the home
floors

12

points to address
Scare tactics of illness motivate
and influence purchase choices
Parents purchase out of fear and the deceptive use of unexplained
disease related statistics.

The population is not fully educated
on recommended cleaning regimens
Hand washing is important however, soap choice should be part of that message.
Scientific and medical advice does not prescribe antibacterials.

Notion that all bacteria needs
to be removed from the home
Most bacteria actually help humans. Intestinal bacteria helps
us to digest food. The ‘good’ bacteria that naturally live on and
inside our bodies help us stay healthy by keeping the numbers
of ‘bad’, disease-causing bacteria under control.

Consumers value the ease of the
disinfectant wipe.
Consumers greatly value the ease of the cleaning wipe but do not
equate its easy usage to the treat of triclosan. It is importance to make
this connection and offer an alternative.

13

know your market(ing)
direction
The direction I chose for my marketing strategy was inspired by the second
generation of anti-smoking propaganda of the early 90â&#x20AC;&#x2122;s. The strength of this ad
campaign lies in placing the focus on parents to make health decisions for their
children rather then for their own freedom and choice, I draw on the parallels
between smoking risk and antibacterial risk.

14

conceptualize

direction
Concept refinement consisted of deciding in what parts could be cohesively
linked into a product line unit. The emphasis of the Gleanâ&#x201E;˘ brand is the lack
of chemicals on your household surfaces. However, the aesthetic continuity
and the multi-functionality is also crucial to the three parts of Gleanâ&#x201E;˘; the
spray bottle, the wipe dispenser, and the soap pump.

15

ideas refined
16

direction
After initial form direction was established final refinement took place in
SolidWorks to adjust the form with a 3D perspective. During refinement
the most important points were keeping the profile of the bottles
nonthreatening and friendly while retaining the most simplicity possible for
â&#x20AC;&#x153;easy of useâ&#x20AC;?.

17

marketing
direction
It was important to me that the Glean line message
was as valued as the product. The goal of my thesis
was to help the consumer understand the threats
of chemical cleaning. Cleansers aren’t always
the heroes that their characterized bubbles
would have you believe. Glean offers a solution
to chemical-based cleaning, while providing an
important message to the consumer.
The cleanser industry markets its products with
scare tactics, playing off a perceived threat of
all germs. I was inspired by the “Responsibility”
campaign of the anti-tobacco advocates of the
1990’s - turning the choice to smoke on its head
by relating it to your loved ones, not just the sole
consumer. In coining the phrase “second hand
smoke kills” people drew connections between
their vices and those around them. Glean
marketing would mimic this tactic emphasizing
when you put chemicals in your home it is a
choice you are making for more than just yourself.

design brief;
Create a project which serves as a solution to an existing product’s problem
with sustainability. Whether this product is not sustainable because of material
choice, production methods, or energy consumption, through research find
and explore possible means to make an existing product or process more
“green”.

pick a product;
The dehumidifier is a consumer product with many sustainability issues –
energy consumption, waster grey-water potential, design aesthetics, and
use of hazardous materials. I began my research with other dehumidification
methods that could add to the health and air monitoring of ones home hoping
to find a more appropriate solution.

30

research

biomimicry

concepts

refinement final form

31

research
how heat pumps work
Current dehumidifiers, by virtue of their design are constantly consuming large
amounts of energy. They work using the radiant R-410A, a near-azeotropic mixture
of difluoromethane and pentafluoroethane. Unlike many haloalkane refrigerants
this radiant does not contribute to ozone depletion however, it has a high
global warming potential (1725 times the effect of CO2), similar to that of R-22.

A dehumidifier removes moisture from room-temperature air by passing it over an
evaporator coil. The moisture condenses out of the room air onto the cold surface
of the coil and drains into a tray that must be periodically emptied. The drier room
air is then discharged over a condenser coil and out the front of the dehumidifier,
which warms it by several degrees further reducing its relative humidity.

There are repeating occurrences in nature of plants adapting their root structures
to accommodate for an over abundance or water or severe dehydration. This is
accomplished through aerial root structures pulling moisture from the air. This ability
is possible through a specific cell structure adaptation.
33

clips onto the
side of any
standard fish
aquarium

er
the us
n lets
of
g statio
bottlin e receptacle
th
e
us
to
oice
their ch

locking
sp
during de out allows for
pouring
humidifi
even
cation

‘waste” wate
r dispenses into
the fish tank

f,
on, of

switch;
stage
three
g (idle)
bottlin

ling
ttle fil

r bo

lows fo

age al

idle st

Jfiltered release for fish tank

works as a wall model or can stand
alone when charged

pitcher

tablet

serves as

an attra

ctive re

servoir

Fpitcher humidity cap

r

ttle
op bo

E

damp ai
r sucked
in
through
top half

press

top bo

ttom

to turn

on an

narrow profile keeps door usage
from being hindered

d off

right side sucks in damp air left
side expels dry air

A

rechargeable plug-in
circul
ar
disbur form al
semen lows fo
r even
t

vents
lower
need
for a in the pr
od
water
pumpi uct remov
e
ng sy
stem the

bottle
gather “pod” co
llects
ed w
ater

Ihydro-orb

air

wate
C
r pod
fille

form directs processed air down to
the damper bottom of cabinet

in the
cation
eded lo
te to ne ng the unit
naviga
d rolli
an
g
in
kick

r
s take
p vent

to

lateral side out reservoir

G

cabinet dryer

house by

hook

top al

lows

for ea

sy pl

acem

ent

en
absorb
ll
to wa

in air

s into

low pr

t slide

ee
ted sh
perfora
single le sides
ib
collaps

ofile
ve

power
as th chord in
e hang
tegr
ing sy ated by
serv
stem

ing

ater
easy w
e
releas

side one has easy

on/off switch

side two has the
water
release spout
l air
s expe

nt

concept driven
front ve

34

ter ca

nister

battery power
ed kick-aroun
D
d

auto

-wate

r for

hang

ing p

lants
chord
of th descends
e plan
from
t
the ce

nter

nting

wall mounte
d chemical
dehumidifie

r

center

n cont

portio

ed

ntraliz

ains ce

ant
desicc

refillable and
emptiable

Calcium

chloride

CaCl2

M

release poi

bromeliads

nt for used

reservoirs

desiccant

mi folds
ional origa
from a
like tradit
be folded
orchid can
sheet
are
squ
single

The final form was inspired by the orchid root tubers researched at the Cleveland
Botanical Garden. These organic forms give the plant strength in challenging climates. I
modified the bulb form to allow a fold-flat design. Folding-flat allows for easier shelving,
shipping, and dehydrating of the form in the buyers oven.

fold up/down sides

asymmetrical â&#x20AC;&#x153;bulb panelsâ&#x20AC;?
36

the stuff
MATERIALS
The contents of the desiccant bags is bentonite clay. Bentonite clay is a naturally
occurring absorbent granular material. Even when fully saturated bentonite clay
does not clump and remains dry to the touch. It is able to be dehydrated and reused. Absorbent up to 120ยบ F, this clay desiccant is most effective at 77ยบ F and can
absorb up to 25% of its own weight in moisture.

steel separator
tray
The steel separator tray allows air to
circulate during the dehydration process
in the oven.

tryvek paper
coated bags
Tryvek paper coated bags contain the
clay desiccant and allow moisture to
penetrate. The special coating on these
bags also allows moisture to escape
when heated.

matte aluminum
heating tray
The aluminum tray is re-usable and easy to
clean after water has been collected. The tray
also serves as a durable packaging material.

Place the Vapour dehumidifier in an area of your home where
the air feels damp or you have been experiencing wetness
problems.

Arrange the bags on the wire tray in a single layer. The oven’s
inside temperature should be room or ambient temperature
(77º F- 85º F) at the start of this process.

Once the excess “grey water” has been collected it can be
used for a multitude of uses. Additionally, because it has not
been exposed to radiants or other internal components of a
traditional dehumidifier this water is safe for use in the home.

Simple airflow throughout your home will cause the vapour to
collect moisture.

Then set the temperature of the oven to 245º F, and allow the
bags of desiccant to reach equilibrium temperature.

Use to water plants

Cleaning and washing

After approximately 7 days (depending of the air’s moisture
content) the Vapour should be ready to empty.

Desiccant bags should be allowed to remain in the oven at the
assigned temperature for up to 24 hours.

Give to household pets

Filter then use for cooking

After the dehumidifier has collected its maximum take of
moisture from the air proceed to step two.
38

3

VAPOUR
Sustainable Dehumidifier
with biomimicry considerations

39

Toy Design

KITCHENCUBE
40

41

KITCHENCUBE
Modular kitchen kit
sponsored by little tikes â&#x201E;˘

design brief;
This Little Tikes project was a challenge to redesign their successful toy
kitchen using some of their preexisting brand language. The prompt of this
project included an invitation to think about modern kitchen ideas and
changing trends in food preparation.

materials;

As a sponsored design project, limitations were placed on designers in terms
of materials and construction means. The Little Tikeâ&#x20AC;&#x2122;s factory in Ohio is set
up to produce all ranges of toys using a plastic roto-molding process, for that
reason production techniques were predetermined.

42

project evolution

current

competitor

A week with the
common cold
or chronic imm
user

concepts

final form

problems for lif

Protect the
good germs.
43

little tikesâ&#x20AC;&#x2122; kitchen

_
pros+ cons
has lasting entertainment longevity
can cater to boys and girls
children can emulate their parents
teaches self-sufficiency
easy to clean and use

44

presence too large in the room
built with a narrow design aesthetic
stereotypical gender roles
competition has more eclectic designs
narrow â&#x20AC;&#x153;kitchenâ&#x20AC;? idea

their kitchen

Fisher Price

Step 2

Fisher Price utilizes bold colors and
renewable resources in construction.
They use limited realistic imagery and
few photographic details. Primary
colors are their main color palate.

Uses the same plastic roto-molding
techniques as Little Tikes. Many
of their kitchens are more themedriven than those in the Little Tikes
catalog with brighter plastics used.

Pottery
Barn Kids

Uses minimal details and has a
natural wood aesthetic. The Pottery
Barn line caters to parents who want
less â&#x20AC;&#x153;loudâ&#x20AC;? toys in their homes, in
terms of color and attitude.

KidKraft

Kid Craft uses alternative materials
that are painted and finished. Many
of their kitchens have distinct
themes and are decorated in bright
color schemes.
45

lily: the user
5 year old female

likes

After interviewing several moms I found a reoccurring theme relating to the
size of the Little Tikes Kitchen in smaller apartments. Lily is the daughter of
one such mother. I interviewed her in depth to find out what considerations
should be taken into account (prioritized by Lily). Her likes and dislikes
helped shape my concepting phase.

playing with friends
bubbles

bright colors

finger foods
being helpful

small closures and fasteners

:â&#x20AC;&#x2122;(

difficult instructions

dislikes

fragile things

boring toys

nap time

being too small to participate
things out of reach
46

:)

imagination

teddy bear

new toys

parents
dress-up

ideas!
My initial concepts were built around the likes and dislikes of Lily, the restraints
of her apartment lifestyle, and the needs and wants of Little Tikes brand.

47

the results
timer on oven changes
door image

KITCHENCUBE

As a sponsored design project, limitations were placed on designers in terms
of materials and construction means. The Little Tikeâ&#x20AC;&#x2122;s factory in Ohio is set
up to produce all ranges of toys using a plastic roto-molding process, for that
reason production techniques were predetermined.
turn knobs to change color
heat on burners

all six sides make
dishwasher/toy chest

separate for shipping
and storage

sides fold to short stools
or food boxes

48

flip convert to table
with placemats

49

Stakk

50

Flat-Pack Furniture with
Conscious Resources

storage solution

51

Stakk

Storage and Shelving Solution
with flat-packing inspiration

design brief;
This project centered around designing for a single user, with this is mind
consideration had to be paid to a â&#x20AC;&#x153;knockdownâ&#x20AC;? ability. Key to that concept
was portability and minimal shipping costs. As always reverence to the issue
of sustainability was a factor as this product was to be built with natural
reclaimed materials.

direction;
The Stakk is a modular furniture system that, through its geometry, lends itself
to easy storage and shipping. Due to the Stakkâ&#x20AC;&#x2122;s three interlocking segments
portability can be achieved without compromising joint integrity. The Stakk
focuses on the issue of shelving needs for young adults and can be customized
to fit each users specific shelf contents.

tick-tock;
This projects time-line was 10 weeks.
52

project evolution

research

users

concepts

direction

model

construct

53

research

Research focused on the flat-pack furniture ideas popularized by Ikea. I also
looked at older 1950-60s transformable furniture designs. I wanted to offer
ideas for furniture pieces that one does not typically consider to be modular or
multipurpose. I also looked at non-furniture imagery that seemed fitting for my
users Mark and Jenna.
54

user inspired

limited resources
post college grad

Mark and Jenna
2 twenty-somethings in shared space
many mutual interests
living together for the first time
compromise crucial due to low funds

involved in art and
music culture

limited space

durability during
design is an important to self
identity

repacking and moves

moves around
for work

55

concepts

56

3 ideas as 1

1
direction and
material choices
My furniture design incorporates 3 concepts; stacking ability,
graduation in height and multi-use functionality. Resources
and material choice were also major considerationsI also keep
my resource choices in mind. In the end I chose to use Metro
Hardwood lumber. Metro Hardwood is a one-man enterprise
that repurposes urban trees from becoming mulch.

design brief;
Create a family of three products that address a problem in the home or
workplace. These products need to be connected by design language,
material choices, and function. The emphasis for this project was to make
careful and well thought decisions about how three projects could best work
together as a cohesive brand.

brand concept;
The design objective was to create a brand family comprised of three likeminded products, works that should connect to each other as a cohesive
group, röja tackles the issue of bar chaos. The name röja means to unclutter
and to organize. The three products in the röja brand are designed to reduce
waste and cut down on excess water use of a bar by reducing the need for
extraneous glasses and tools.

brand components;
The brand concept inspired three co-working pieces; kopp the multifunction
glassware, the åter inverted pitcher, and tjäna a single unit shaker/strainer.

time-line;
This projects time-line was 6 weeks.
66

project evolution

research concepts

usage

final design

67

research

present tools

?
problems

solutions

stackable
unstackable vessels
build-up of glassware
68

impractical tools

elegance lost to clutter

modern forms
with heritage
multi-use tools and vessels

accessible

concepts

choice direction
My design focused on narrowing down the number bar vessels
that are deemed â&#x20AC;&#x153;necessaryâ&#x20AC;? in a bar to just three. By perfecting
the interaction of this group; pitcher, cup, and shaker I honed the
most important aspect of refinement.

69

2

3

serve from pitcher to glass

strain into glass

mix with glass
and shaker

1

The final three co-working pieces; kopp the multifunction glassware, the åter
inverted pitcher, and tjäna a single unit shaker/strainer are formally based on
the simplicity of traditional Scandinavian glassware and vessels. As depicted
above this brand series can be interchanged and multifunctional. The pivotal
piece of the brand is the “kopp” and it is the link that makes the three pieces
work together. Stackable, simple, and convenient are the traits conveyed in
the design of this brand.

usage of pieces
70

4

stack to save space

roja final
and orthographic views

kopp

multifunction glassware

tj채na

single unit shaker/strainer

책ter

inverted pitcher

71

72

the bar essentials

73

GRAPHIC DESIGN
74

75

N ROBERTS
ARTIST CATALOG 2011

DIGIRAATII
emerged
onto
the
electronic music scene, in early 2009,
not with a bang but with a sonic boom.
Establishing themselves, from the
start, as electronic music’s own “digital
elite” or digerati. They quickly made a
name for themselves by causing a near
panic every time they hit the decks,
equipped with their throbbing bass lines
and frantic melodies. Fueled by hype
generated from their two-time, number
one position on Hype Machine (Yeah
Yeah Yeahs - Heads Will Roll DIGIRAATII
remix) as well as a recent feature on the
Mishka Blog, DIGIRAATII began tearing
down clubs all over the country with a
live performance more akin to a hardcore punk show than an electronic act,
they take you on a journey from 130 to
175 Beats Per Minute with effortless
transitions and enough double-drops
to make your head spin. For the
DIGIRAATII boys, no genre (or level of
debauchery for that matter) is off limits.

MEDIUM MIXING

logo design

It is this incredible versatility that makes
When I design any project
I work to make the brand as complete as possible.
DIGIRAATII first on the list of performers
Logos are integral to the sought
aesthetic
of each
project
a necessary
after
to help
pack and
a dance
floor part of each
design strategy. This brought
about amy
interest
in creating
and cause
frenzy.
Having
sharedlogos
the for mine and
others brands.
stage with everyone from Dubstep’s
dark lords Deathface and Datsik, to
electro pop phenoms Designer Drugs,
Data, and Frankmusik.

glass design

76

In 2010, DIGIRAATII, now a two-man
operation (Zucco and Young), was
signed to Killpop Records by West
Coast tastemaker/So Sweet Records
Cofounder Eli Smith, and UK Billboard Top
100 Electropop superstar, Frankmusik.
Immediately following the signing, they
embarked on a multi-city West Coast
tour featuring dates in Los Angeles
alongside Major Lazer at Avalon/Bardot,
as well as Florentine Gardens, and even
making a stop to tear down Steve Aoki’s
famed Dim Mak Tuesday’s.
Currently they are putting the finishing

After taking an introductory class in glass blowing I decided to extend my major to

package.
They’ve
a very
with an arsenal incorporate
of fresh heaters,
a minorand
in Glass.
Due to my
focus inlanded
productondesign
the majority of this
intricate,
layered
even more original
the detailed,
workproduction
is based oninutilitarian
glass usage
paired and
with heavily
simple forms
and decoration.
pipeline, it appears that these two brand of Electro, a far cry from the
Midwest party monsters are about to “Bangers” on which they first made
permanently make their mark on the their mark. Recently, they’ve incorporate
EDM community, and do some major the musical stylings of Electro House,
Dubstep
and Drumgraphic
& Bass
into their
damage to the nightclubs
all Iover
the
During 2007
began
working
as a freelance
designer
creating corporate
own
massive,
big
room,
super-genre.
world, unfortunate
enough
to
have
to
letterhead and marketing packets. My clients include include KillPop Records,
host them and their wildly inappropriate However you choose classify it, one
Justin Roberts Paintings, HeyNow! Entertainment, and Commonwealth
thing is for certain, the sound is heavy,
antics on a nightly basis.
Development Consulting. I feel experience in graphic design compliments how I
infectious, and refreshing in a market
look at and develop products
overly saturated with unimaginative and
unexciting production.

“I didn’t
know w
going int
ho thes
o
e
now th the show but I’ll guys were
ey burn
t the na tell you right
deep int
o
m
with th the audio corte e Digiraatii
eir
x of my
br
drops. Th diverse set
and mas ain
ey took
Dubste
p, Drum me on a ride th sive
rough
and Bass
As DJ’s
that nig
, and El
ht they
ectro.
none an
were
d
promise as producers th second to
. Their
ey’ve sh
He
rivals th
ow
at of A- ads Will Roll Re n
Trak (an
opinion
mix
, just lis
d wins
in my
ten to
the drop
the how
at 2:30
SILLY
is….) “
- Terror
via. Vaca
y Wave
6.18
“I can’
t wai
guys
t to
in
dj play a year an hear these
d see
the be ing their tune
every
st new
Indi El s, some of
produc
ectro
er
scene
- The Pu s.”
rple Rhino
“...[T]hey
’re not
imitatio
one of
ns that
those ch
over th
ar
ea
e place. e popping up p
what
These
al
they’re
guys kn l
make fu
doing.
ow
n club
DI
GIRAAT
m
you rig
II
ht out of usic that will
knock
your se
- Fancy
at.”
Sounds

“The so
und th
ey
amount
of time ’ve created in
mind bl
the
owing. they ’ve create
Every tra
d it is
out is ba
ck they
ng
’ve put
- Feeding in... ”
The Fren
zy
“W

ith as
they ha many aces up
ve cord
their sle
house
eves as
down to s, Digiraatii
bring
shakes
its weak
th
little kn s the
core. Th e foundatio
ees an
n to
eir ener
its deep d
by thos
gy as a
est
e in the
group
crowd,
is shar
of brea
ed
no
th
perform we may be... matter how ou
an
Simply
t
put, th
quite cle ces know no
eir
bounds
ar they
.
ha
And it’s
ve no de
limits in
sire to
the near
set any
future.”
- Melt

Magazine

“I hope
produc to hear mor
tio
e orig
very ne n from th
inal “W
em in
ar futu
e shou
have
th
re. Th
ld be
a
ese gu e hearing
seeing
they ha promising
a who
ys DIG
and
future
le
ve
IRAAT
re
ceived
Seal of
an
II as th lot more of
the Va d a move
Appro
ey gear
to
cay su
val.”
up fo
re to br LA, a mov
e that r
a high ing these
is
dudes
er visi
in
music
heads. bility amon to
”
gst

design brief
DIGIRAATII is a Columbus based DJing and production group. They, and their
then label KillPop Records, commissioned me to create a press-kit. This kit is the
means by which DIGIRAATII communicates their accomplishments to other labels
or booking agencies. Keeping the band’s image defined was the most important
factor of this project.

JUSTIN ROBERTS
design brief
Justin Robertsâ&#x20AC;&#x2122; manager needed a professional portfolio that could be used both as
distribution material to galleries but also as a buyers catalog. The challenge of this
project was compiling a large collection of work in different media with many themes in
a cohessive manor. The formatting of this portfolio was later used as the template of all
artists signed to the management group.

JUSTIN
ROBER
TS
ARTIST
CATALO
G 2011

VOLUM
E1

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design brief
HeyNow Entertainment is a Cleveland based production, management, and event
company. I was hired to create a new corporate logo from their old branding and
design. I designed a corporate letterhead, business cards, and envelopes all with
branding we deemed fitting to the brand.

front

back
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front

back

design brief
Commonwealth Development Consulting commissioned me with recreating and
slightly updating their original branding after the design firm who created it went
out of business. I recreated the basic letterhead by aquiring the original typeface
while adding modern type elements to the overall design.
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fallen leaves
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the idea

This work is meant to illustrate the progression of â&#x20AC;&#x153;timeâ&#x20AC;?
through glass. The falling of leaves and the time it took
to rake and collect them portrayed the passing of the
seasons. This project allowed for experimentation in
color variation and was my first foray into hot color work.
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unbroken glass

warped vessel

sea-glass reductive sculpture
spiraled ornament#1

warped hot-glass form

blown foot goblet

hot glass plaster casting
double-blown pitcher
hot stem goblet

luncheon set
With my utilitarian forms I try to pair the beauty of glass with the
user-friendly properties of plastic. Thicker vessels and simple
design patterns allow the user to â&#x20AC;&#x153;mix and matchâ&#x20AC;? according to
their preference.
84