LeadIQ Increases Lead Database by 325% with Optimized Landing Pages

Increased conversion rates by 8%

with new average conversion rate at 28%

42.5% conversion rate

for webinar campaign

325% increase

in leads database

Name:LeadIQ

Employees:25

Location:Burlingame, CA

LeadIQ is a lead capture tool that enables users to find prospects and discover contact information of potential customers online. When provided with a name and company, LeadIQ will automatically find emails, phone numbers, and company data, helping sales teams improve productivity by 3-5x.

Goal

Streamline landing page design process; increase conversion rates.

Business Situation

LeadIQ needed a landing page solution that improved their workflow and their lead generation efforts. Having previously relied on their developers to build custom coded landing pages, LeadIQ tried a competitor before coming to Instapage. Unfortunately, the competitor’s complicated builder and inability to create mobile-responsive pages only made it more challenging to design and optimize landing pages.

Instapage Saves the Day

After using a competitor for four months, LeadIQ made the move to Instapage to build custom landing pages for their email, affiliate, and social marketing campaigns. If the ease-of-use and intuitive nature of the Instapage product weren’t enough, the ability to build multiple marketing funnels through native integrations with Instapage at the core of each campaign sealed the deal.

Transforming Mobile Landing Pages into Lead Machines

Mobile is a critical piece to LeadIQ’s marketing strategy. LeadIQ built mobile responsive landing pages with Instapage, optimizing copy and design for the smaller screen. This contributed to a 325% increase in the team’s overall lead count.

Results

After moving to Instapage, the leads came pouring in:

8% increase in conversion rates, with new average conversion rate at 28%

42.5% conversion rate for webinar campaign

325% increase in leads database

Summation

LeadIQ made Instapage their landing page solution of choice after finding other methods of creating landing pages difficult, time-consuming, and with no return on their investment. With Instapage, the team was able to focus their time on maximizing their marketing efforts and driving conversions on both desktop and mobile.

With Instapage, we’ve been able to focus on getting customers and showing prospects our product value. Making custom landing pages for our multiple funnels has never been more efficient and valuable.