A Busch-league makeover

Youth + speed + high exposure can be a formula for a real car wreck... it can also be a recipe for a media relations nightmare. If proper media training is lacking in your marketing plan, you run the risk of countering your own message.

This blog will have nothing to do with weight, nor with struggles about our collective self-image.
If you've come here looking for a feel-good dose of Dr. Phil or Oprah, then kindly point your browser elsewhere.
This is the companion blog to Positive Position Media Consulting -- where we can share somewhat regular thoughts about how people and corporations shepherd their hard-won images.

From time to time, we'll highlight the good and the bad in the world of public relations -- including an analysis of missed opportunities to do better. We'll discuss some of the strategies that were used (or ab-used), as well as your best bets to learn a lesson or two at someone else's expense.
That's wisdom.