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The story unfurls in a small town called Almore in UP. Ishaqzaade
depicts the love story of two defiant, rebellious individuals. A
passionate love story ignited by extreme dislike. The Chauhans and the
Qureshis are two political families, whose rivalry and shared hatred for
one another goes back generations.

Parma (Arjun Kapoor)
is a good for nothing - local enforcer - grandson to the Patriarch
Chauvanist Grandfather Chauhan who often takes digs at Parma for being
useless and the son of a his deceased son's widow - whom he considers a
bad omen. Zoya (Parineeti Chopra)
is the trigger happy, hot tempered, much loved only daughter in a house
full of men / brothers who are fiercely protective of her.

When the local elections take place the full scale Political rivalry
ignites between the 2 clans who will stop at nothing to demean and oust
one another. Parma and Zoya meet in the politically rife circumstances
where there personal canvassing efforts lead to a clash between them.
While Parma is enamored by her beauty and fearlessness - she is
intrigued by his goofy and raw charm. He pursues her and they elope
together. After making love Parma reveals to Zoya that he tricked her
into marrying him and that he defiled her to take revenge against her
clan and the humiliation she caused him by slapping him in an earlier
scene when he misbehaves with her.

Zoya is left heartbroken and devastated as Parma joins his family in a
lewd celebration of his becoming a man. Zoya infiltrates his home to
shoot Parma but is intercepted by his mother who urges her to calm down
and talk the matter out. Parma insists on throwing her out and in the
heat of the moment, Grandfather Chauhan shoots Parma's mother when she
tries to defend her son and Zoya from the bloodhungry families.

Parma and Zoya go on the run and take refuge in a brothel where Zoya
learns to forgive Parma and he fulfills his mothers dying wish of taking
responsibility for his actions and to be a man and take care of his
wife. This gives their love a second lease of life.

Zoya decides to try and reconcile with her family and takes Parma
with her to win over her dad but instead both of them are met with
hostility and gunshots which culminates into a chase in an abandoned
school building. Both the rival families having decided that their
marriage is a stab to their respective religious communities and
political careers decide to kill them off by joining forces.

Parma and Zoya give chase to the goons and finally take refuge on the
terrace - soon realise that they are in fact outnumbered. Zoya asks
Parma to shoot her so that their love can win and that they rather die
together in each other's arms than being riddled with bullets by their
families. The movie ends with the goons checking if they are dead and
Parma and Zoya's bodies lying amidst the rubble on the terrace.