QUO’s digital expertise provides the InterContinental Hotels Group with a platform to succeed online.

QUO’s close relationship with the InterContinental Hotels Group (IHG) is one that is both long-term and wide-ranging, with QUO providing its integrated branding services to a host of InterContinental properties across the Asia Pacific region.

QUO has provided website design and development services to numerous InterContinental properties, utilising a website platform that QUO specially developed for IHG. Apart from ensuring that each website is consistent with IHG’s strict standards for website design and functionality, QUO also provides each property with a unique online identity that reflects the individual personality of its location.

The websites QUO created for IHG feature integrated booking systems, multi-language functionality, are responsive for use on various digital devices and, if required, can feature multiple hotel and resort properties. Engaging website copy and stunning visual design capture the imagination of visitors, encouraging them to make direct bookings.

In addition to an attractive and user-friendly frontend, QUO’s robust content management system (CMS) ensures that hotel staff can quickly and easily make any desired update to the website’s content.

QUO’s digital services for IHG don’t stop at websites, but also include digital meeting planners, tablet menus for restaurants and in-room IPTV systems.

Further to this, QUO’s copywriting, design and programming abilities are skilfully combined to provide IHG with Myth, the hotel group’s entertaining, informative and engaging digital magazine for its guests. QUO’s creative work for IHG also extends to the design and copywriting of numerous types of advertising, sales and marketing collaterals and branded hotel items. QUO is even responsible for developing and selecting unique patterns and colours that reflect the unique identity of a resort’s local culture and environment.

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ILO – ASEAN IN TRANSFORMATION

Will machines cause mass unemployment in ASEAN? The answer is extraordinarily complex, which is why the ILO asked QUO to distil a massive study’s key findings for a general audience.

The International Labour Organization (ILO) needed its research findings on technology and the future of work in ASEAN presented appealingly for a broad readership. QUO collaborated closely with the ILO on both design and editorial fronts, ensuring that the organisation’s complex and rigorous analysis read easily for a non-specialised audience and that the design elements allowed the study to stand out amongst peer publications. The project ultimately comprised six working papers, an executive summary, a media briefing and a digital presentation.

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ECPAT INTERNATIONAL – OFFENDERS ON THE MOVE

ECPAT International entrusted QUO with crafting a topic-sensitive, professional design for a first-of-its-kind study on the sexual exploitation of children in travel and tourism.

As travel becomes cheaper and Internet access increases, the chances of child sexual exploitation rise as well. Offenders on the Move is the first comprehensive global study on the subject, and ECPAT International approached QUO to create a design that was attractive, respectful of the subject matter, and flexible enough for adaptation across nine regional reports, 15 country reports and 39 expert papers. ECPAT International also asked QUO to create a child-friendly report so that children and young adults can build a nuanced vocabulary and understanding of the issue.

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PLAN INTERNATIONAL ASIA – SPEAK OUT – BE PROTECTED!

Violence against children often goes unreported. Plan International Asia approached QUO to create a child-friendly toolkit to teach reporting procedures and their importance.

The Speak Out – Be Protected toolkit was designed to be participatory and engaging, containing a development framework for practitioners, a guide to reporting for children and a three-dimensional tree model to explore the elements that help define a child-friendly reporting mechanism.

The standout component of the toolkit was the three-dimensional model, designed around the protective symbolism of a tree, which comes flat packed in the toolkit as perforated sheets. Each part of the model serves as an educational guide. Starting from roots it notes the different types of violence, the trunk reinforces the ‘No, Go, Tell’ message and the dimensions of a child-friendly reporting mechanism. It finishes with the branches and leaves, these contain the people and places that children can report to. The model aims to help practitioners guide children through the important aspects of their right to protection and the reporting process.

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Sofitel Phnom Phenh

For the launch of Sofitel Phnom Penh Phokeethra, QUO realised the concept of ‘Life is Magnifique’.

Overlooking the magnificent city and the Mekong and Bassac Rivers, the Sofitel Phnom Penh Phokeethra blends stylish French aesthetics with Khmer charm. In the run-up to its opening, Sofitel hired QUO to deliver a wide range of integrated branding services and marketing materials. Inspired by the magic of Phnom Penh, the concept of ‘Life is Magnifique’ was conceived for the brand launch.

QUO developed unique visual identities for eight of the hotel’s restaurants and bars, each individually distinctive. This includes Fu Lu Zu, Hachi, La Coupole, Aqua, Chocolate, Do Forni, Marco Polo and Phokeethra Club. QUO designed a range of collateral that reflects the brand positioning of each F&B outlet, from menus to on-property signage. Addressing the world traveller’s craving for authentic luxury, Sofitel Phnom Penh Phokeethra’s collateral employs the refined, caring tone that exudes a touch of French art de vivre.

In support of the hotel’s marketing efforts, QUO brought the brand to life through a promotional video and a series of brochures and newsletters. A digital application was also introduced – an easy and convenient way for tech-savvy guests to locate information they’re after with just simple clicks on their mobile devices.

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St. Regis Bangkok

Looking to become the most distinguished property in central Bangkok, The Residences at The St. Regis Bangkok turned to QUO to help it communicate its outstanding heritage to the public.

For the launch of The Residences at The St. Regis Bangkok, QUO was engaged to provide integrated design, copywriting and digital services. QUO helped establish the brand as one of the most coveted addresses situated right at the very heart of the city.

QUO delivered a wide spectrum of advertising concepts and promotional items that are targeted at modern connoisseurs who desire the finest expression of service. From captivating brochures to print and online advertisements, QUO ensured that every piece of collateral encapsulates the brand’s distinctive personality. To reflect St. Regis’ brand platform, QUO’s design team utilised the unique diamond pattern and hallmarks in the creation of the sleek, sophisticated marketing materials. QUO also employed St. Regis’ worldly and refined tone of voice that defines the brand.

A new website was also introduced – a clean and user-friendly design incorporating a bronze colour palette and the classic St. Regis crest. Consistent with the brand’s visual identity, the website highlights the vibrant city centre, the masterful architecture and timeless interior design. In line with the launch of the website and advertising campaigns, QUO’s video production team developed a compelling promotional video extolling the luxurious lifestyle available at the St. Regis.

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Asia Atlantic Airlines (AAA)

Looking to make a strong entrance into the crowded airline sector, Asia Atlantic Airlines was guided by QUO to its successful takeoff.

Asia Atlantic Airlines was born in response to a rapidly growing demand in the Asia-Pacific region for more accessible international leisure air travel. With the strong industry backing of Japanese travel giant H.I.S. and prominent Thai hotelier the Baiyoke Group, Asia Atlantic Airlines aims to provide its services to major tour operators and travel agents, and become widely recognised as a world-class leisure airline and a dynamic new force in Asia’s travel sector.

As a new entrant into a market dominated by numerous existing brands, Asia Atlantic Airlines knew that it needed to develop and present an identity that would stand out from the crowd. The company therefore approached QUO, the global leader in travel branding, to analyse and identify its key brand assets and unique position in the airline market. QUO worked closely with the major stakeholders at Asia Atlantic Airlines and assisted them in determining the brand’s DNA.

QUO’s series of workshops led to Asia Atlantic Airlines embracing its Asian roots and incorporating the values of honour, respect and integrity into its corporate philosophy. QUO also helped develop the airline’s value proposition and corporate philosophy that will effectively guide the company’s subsequent actions and the rest of QUO’s branding work for the airline.

So Asia Atlantic Airlines can fully express this new brand, QUO proceeded to develop a full corporate identity (which also included designing the aircraft livery), a functional and enticing website, and recruitment and brand videos. A PR and media strategy drawn up by QUO ensured that the airline could effectively communicate their new brand identity to the world.

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An Lam Retreats

A ‘naturally enchanting’ brand essence and the rich heritage of Vietnam, all reflected in design and visual identity of the new brand An Lam.

Tran Duc Lam, a keen entrepreneur who founded Tran Duc Homes, approached QUO to create a luxury lifestyle brand that encapsulates classical beauty of nature and the elegance of Vietnamese culture. Led by a strategy that delves into what cosmopolitan connoisseurs and avid world travellers desire from hospitality, QUO developed a naturally enchanting brand essence for An Lam. Dedicated to creating a sensory escape filled with authentic experiences, An Lam Retreats are immersed in pristine environments and exclusively designed to reflect the charm of each destination.

Drawing inspiration from Lam’s passion for nature and the country’s stunning topography, QUO’s creative team then created a series of distinctive brand patterns that are applied in the design of the brand’s stationery and hotel collateral items. In addition, QUO also developed a promotional video for the resort, which showcases An Lam’s unique blend of nature, design and luxury.

The kind-hearted, worldly An Lam tone of voice is characterised by the use of inviting and intimate language enhanced by the use of nature metaphors. Balancing a poetic sensibility with informative content, the tone speaks directly to guests, guiding them into a sanctuary of nature and peace.

For optimum usability and a higher conversion rate, the new website design features an intuitive booking system and user-friendly site navigation. With a clean, flexible design and visually engaging images, the website allows users to locate information easily with minimum amount of clicks.

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ONYX Hospitality Group

By originating the ONYX brand, QUO was instrumental in supporting Amari’s strategic expansion.

Bolstered by a strategic vision focusing on international growth and the portfolio expansion of their hospitality business, Thailand-based hotel and resort chain, Amari, sought to create a fresh and exciting brand at the corporate management level. To do this, they approached QUO, who formulated and then gave life to ONYX, an all-encompassing hospitality brand under which the Amari, Saffron and OZO hotels could then be grouped.

This new brand architecture maintains the strength of the Amari brand and, at the same time, provides the opportunity to bring a wider collection of brands into the ONYX portfolio. The ONYX brand incorporates Amari’s strong heritage with a progressive vision for the future. As a Thailand-based company supported by western management expertise, ONYX embodies the best of East meets West.

After developing ONYX’s brand strategy, QUO proceeded to awaken the brand. QUO designed the ONYX logo, which features a set of interlinking rings forming the signature ‘O’. QUO also developed the rest of the ONYX corporate identity, including various company stationery, to ensure the new brand was implemented correctly. To help introduce ONYX to the public, QUO created an inspiring corporate video and developed an informative, attractive and easy-to-use website.

In addition to the creation of the ONYX brand at the corporate management level, QUO continues to solidify its partnership with ONYX by providing its branding services to ONYX-owned hotel brands, OZO, Amari and Saffron.

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Siam@Siam

QUO helped Siam@Siam Design Hotel unleash its imagination, take possession of its distinctive identity and move forward with its vision of growth.

Led by a bold desire to create a one-of-a-kind of hospitality experience, the management of the Siam@Siam Design Hotel came to QUO to create a fearlessly imaginative brand. After conducting a comprehensive market analysis and guest typology research, QUO designed a new brand architecture and crafted a series of brand hallmarks that are uniquely Siam@Siam.

Drawing inspiration from the raw expression of audacious art, the new logo incorporates freehand paintbrush strokes of gold. An embodiment of the brand’s creative and quirky persona, the logo also exudes Siam@Siam’s confidence in delivering personalised, distinctive service underpinned by Thai artistry.

In line with the visual identity, QUO’s content team developed the tagline ‘Unleash your Imagination’, and a colourful tone of voice for the expressive brand Siam@Siam. Inspired by the lexicon of a talented, visionary artist, the brand employs a highly descriptive, evocative language, without being overly poetic. Vibrant colours, bold touches and rich imagery – Siam@Siam stimulates guests’ senses with words, inviting them into a laid-back, luxurious world that surprises and delights.

QUO conceived the brand essence "in tune but offbeat" for Steigenberger Hotel Group's new experience-led brand. The result is Jaz in the City.

Steigenberger Hotel Group chose QUO to help them create a distinctive new experience-led brand. The result is Jaz in the City, a fresh and funky "performance" of hospitality.

Led by a strategy that delves into what today's global travellers desire from hospitality, QUO conceived a brand essence - 'in tune but offbeat' - that aims to create a personalised travel experience that feels more like staying in the home of a stylish local friend than checking into a hotel. QUO brought the Jaz brand to life through videos, a unique tone of voice, a logo, advertising campaigns, social media channels and a range of collateral.

The Jaz tone of voice devised by QUO is based around improvisation and expressions of creativity, echoing the brand essence through rhythms, puns and wordplay. While offbeat improvisation and local sayings are encouraged, the brand's overall melody is always in-tune: "A hip haven of sophistication. Clean lines, cool art and sweet sounds combine to create that perfect gezellig feeling".

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AccorHotels

A long-term partnership, QUO truly understands the personality of the AccorHotels group and transforms that into brand experiences that delight guests at the company's numerous hotel brands.

QUO's partnership with the AccorHotels group is one that is both long-term and extensive, encompassing branding work for almost all of the company's hotel brands, including Sofitel Legend, SO Sofitel, Sofitel Hotels and Resorts, MGallery, Pullman and Grand Mercure. The influence of QUO's brand expertise is felt around the world every day by the guests at the company's numerous hotel locations.

QUO's brand strategy work help AccorHotels maintain its image as one of the world's leading hotel companies. The majority of QUO's work with AccorHotels has been developing numerous aspects of the company's brand strategy, initiating various unique brand experiences and touchpoints throughout all hotel areas that deliver for guests new and exhilarating hospitality experiences that allow them to truly feel the hotel brand.

QUO has allowed the Sofitel brand to speak loud and proud through developing Sofitel's global tone of voice, which goes on to guide and influence all aspects of the brand's various communications with guests, from websites and brochures to social media posts and press releases.

Encouraging AccorHotels' staff to also strongly reflect AccorHotel's brand as true brand ambassadors, QUO has produced various human resources collaterals that are used in training sessions. Furthermore, QUO was invited to be heavily involved with developing numerous new concepts for AccorHotels' General Managers' Convention, which creatively introduced the hotel management to new brand touchpoints set to be introduced throughout the hotels.

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The Sun Siyam

Developing a resort brand that celebrates local culture, QUO skillfully created The Sun Siyam.

When Mr. Ahmed Siyam Mohamed first approached QUO to create The Sun Siyam collection of brands, he asked that his love for local culture be expressed. In response, QUO's strategy team developed a uniquely imagined identity Sun Siyam – located in the Maldives and Sri Lanka – drawing on the warmth of these cultures and each nation's respective natural assets.

The logo, representing a sun, has been crafted with a set of 'S's to reinforce the word 'Sun' within the name. Full-width images were employed on the website and all collateral, showcasing the natural beauty of each Sun Siyam destination.

The tone of voice QUO developed for Sun Siyam is also unique in the market. The Sun Siyam voice speaks like a pre-eminent leader that radiates a dedicated passion and embraces the sun as an icon of inspiration. A source of warmth, a symbol of optimism, the epitome of light - these are all are trademarks of this voice, speaking directly to travellers seeking a richer, more fulfilling experience of the Maldives.

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Velassaru Maldives

Velassaru Maldives
Brought to life by QUO, award-winning Maldivian Resort Velassaru embodies a visual identity that conveys a contemporary, uninhibited, sensual proposition to its guests.
Award-winning Maldivian resort Velassaru unveiled a captivating new website as part of a dynamic evolution of its visual identity. Created by QUO, the visual reinterpretation sought to capture Velassaru's contemporary, uninhibited, sensual proposition with a sharper, more energised design.
Taking inspiration from the stunning natural beauty of the Maldives, the visual identity draws on the brand's distinct colour palette of vibrant blues and more muted greys, bringing it to life with striking abstract photography. Incorporating unique V-shaped vignettes, colour imagery is contrasted with black and white to create a sense of effortless sophistication and a fresh, youthful character.
The new website perfectly captures this revised identity, while also offering simpler, more intuitive navigation. Full-bleed images take centre stage, but are balanced with appropriate text, booking masks and carefully selected offers and promotions.

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GOCO Hospitality

Zen-like design, holistic wellness and extraordinary heritage - traits of GOCO Hospitality captured and echoed perfectly by the team at QUO.
GOCO Hospitality is a design-led wellness company that offers a range of services, from consulting and management to its own branded spas and retreats. On the brink of expansion, GOCO teamed up with QUO to refresh their brand from top to bottom, an undertaking that included launching an extensive new website.
Starting with a thorough strategic process that analysed GOCO's disparate target audiences, QUO embraced the company's philosophy of creating balance and harmony in all things. A new modern logo was first introduced - one that promotes symmetry through a holistic treatment of typographic circles and uses a calm yet contemporary colour palette.
The new website - a consumer-facing, mobile-responsive site - takes users on a personal journey with its Zen-like design and intuitive navigation. An intuitive CMS, also developed by QUO, allows GOCO to effortlessly edit their own content and even add property microsites at will.
A highly refined yet down-to-earth tone of voice makes guests feel comfortable, describing a journey that incorporates local culture into the wellness offering. "Design-led at the core, while embracing the extraordinary heritage of each and every location, GOCO Spa blends a mix of local accents with contemporary decor".

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Galle Face Hotel

Capturing the essence of sophisticated charm, QUO gave Galle Face a brand identity that promotes its rich heritage and upholds the rigorous standards of modern luxury - 'Timeless Grandeur'.

Galle Face Hotel came to Quo looking for an updated logo, a tone of voice and a brand identity that would capture the essence of this sophisticated 'grand dame' property. As the oldest hotel in the Southeast Asia region, Galle Face Hotel wanted a brand that would do justice to its stunning original architecture and one-of-a-kind location on the Indian Ocean. The brand relaunch would coincide with the property's full refurbishment.

Starting with a strategic process that identified the Galle Face customer - well-travelled professionals seeking exclusive experiences - QUO created a brand identity that showcases the hotel's rich heritage while upholding international standards of luxury.

The evolved Galle Face logo preserves the essence of its previous logo while adding a subtly tweaked letterform to make it more legible from a distance. A simplified script font was chosen, and the word 'Hotel' styled as a descriptor, detaching it from the 'Galle Face' letters.

Taking an enthusiastic yet sophisticated storytelling approach with a hint of upper-class etiquette, Galle Face's tone of voice guides and entertains readers through its offerings. Regaling readers with (at times tall) tales, this voice acts as a worldly raconteur, always entertaining, never generic: "We brew a fragrant orange pekoe to serve with our hot baked scones, best enjoyed against the spectacular backdrop of the Indian Ocean".

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Kurumba

QUO worked with iconic Maldivian resort Kurumba to develop a playful new brand that is full of character to coincide with the launch of their major refurbishment.

To accompany the launch of its US$3 million refurbishment, iconic Maldivian resort Kurumba, the first resort built in the Maldives, engaged QUO to develop a dramatic new corporate identity.

Incorporating a whimsical paintbrush effect and contemporary typography, the Maldives in Full Colour identity plays on Kurumba's dynamic personality, capturing its rich 40-year history, uniquely colourful character and multi-dimensional offering.

Taking a fully integrated approach, QUO enlivened the new identity through a new website, brand movie, sales and marketing materials, as well as resort collateral, including QUO's on-going publishing of the entertaining and informative Kurumba in-room magazine. With stronger use of imagery, compelling design and a unique tone of voice, it positions Kurumba at the forefront of creativity in the Maldives.

The new identity follows a comprehensive upgrade to the resort's key facilities, which began in 2011 and were completed at the end of 2012, with the aim of creating a more contemporary, inviting experience for guests. The refurbishment saw the application of lighter tones, exceptional furnishings and playful touches to all 154 guestrooms and 18 villas, as well as across public areas.

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Manathai

With a desire to capture the heritage of classical Thai luxury, Manathai turned to QUO to embellish a new 'Boldly Thai' essence throughout its website, logo and collateral.

Looking to recreate a sense of historic Thai luxury mixed with contemporary elegance, Manathai Hotels and Resorts turned to QUO to create a new 'Boldly Thai' visual identity.

Inspired by the delicate lines of Thai architecture, QUO's designers responded with a new logo that adopted double-line typography and a warm colour palette threaded with gold. A new mobile-adaptive website was also introduced - a clean, easy-to-navigate design incorporating an elegant font with a gold palette. A booking function has been seamlessly integrated, allowing guests to reserve rooms and access promotions without giving the site a commercial look.

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Jetwing

Jetwing, a hospitality company with proud traditional roots, chose QUO to bring it into the 21st century with a new logo design, a unique, knowledgeable tone of voice, and a range of collateral.

Jetwing chose QUO to develop a modern new logo that would bring it into the 21st century, while communicating the warm, contemporary, laid-back atmosphere of its properties.

QUO began with a contemporary butterfly symbol, representing Jetwing as a modern, yet approachable company. This motif creates strong associations with nature, beauty, spontaneity and light-heartedness, as well as graceful travel. Calligraphic Sinhalese script inspires the letterform: rounded and flowing, with unbroken lowercase segments.

A friendly, knowledgeable tone of voice was created by QUO to make Jetwing's written communications work in unison with its colourful logo design. This new editorial style is rich with description, transporting readers to destinations: "Look out your window there - take in the surrounding hills, including majestic Hunasgiriya to your left, the namesake of Jetwing Hunas Falls. It is this view that has drawn people to these hills for centuries."

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Chroma Hospitality

Chroma Hospitality
Injecting revolutionary hotel ideas into the Philippines' hospitality sector, QUO's work for Chroma Hospitality delivers refreshing and unique experiences to guests and positions the company as a brand that stands above the crowd.
QUO successfully rebranded the Manila-based Chroma Hospitality, creating their first lifestyle brand, Canvas Hotels & Resorts, with the aim of revolutionising the hospitality industry in the Philippines and beyond.
To reflect the pioneering young company's bold approach to hospitality, QUO's team crafted an extensive brand strategy, inspiring an ambitious new vision, a catchy new name and a stylish new corporate identity.
Canvas Hotels & Resorts offers a fun departure from the conventional hotel stay, aimed at travellers seeking a boutique hotel experience that incorporates inspiring design with unexpected services and technological treats. QUO envisioned the brand from start to finish, creating the blueprint for a collection of inclusive properties designed to allow guests maximum freedom and relaxation.
Specially crafted experiences are part of the brand's unique offerings, resting on a foundation of perfectly executed services and amenities. Carefully thought-out touches of indulgence further create the highly desirable Canvas experience.
QUO's strategy team created an inspiring set of creative USPs to bring the Canvas brand to life. Signatures include digital art pieces; inventive seating areas made for socialising; high- tech room automation; be-there-or-be-square events; cool business cocoons; DIY mojito stations; custom vending machines; an in-house DJ and more.

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Tiger Palace Resort

A QUO-created identity brings the upcoming South Asian Tiger Palace Resort to life with a distinct yet welcoming 'dare to go wild' brand essence.

Captured perfectly by QUO's strategy team, Tiger Palace Resort is led by an audacious vision to transform the South Asian casino landscape. An exhilarating entertainment destination unlike anything the region has seen before, it is positioned as a place to let loose, escape the everyday and live for the moment. QUO's strategy for Tiger Palace combines international flair with local sensibilities to create a truly dynamic, engaging experience.

Part of the Tiger Palace project entailed creating a new logo for the venue that would help solidify its future as a distinguished new-wave entertainment complex. Working off the strategy, QUO came up with a powerful and exciting logo that perfectly encapsulates the 'dare to go wild' essence of the brand. Featuring a crowned, roaring tiger with four discreetly positioned playing cards, the new logo hints at the gaming nature of the casino.

QUO also created a conversational, approachable tone of voice for Tiger Palace: fun-loving yet slightly sly, promoting a winning way of life.

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Makara Queen

Makara Queen - a name conceived by QUO - needed a brand identity to reflect their passion for authentic, nostalgic luxury. The result is an immersive tone of voice and an aesthetic inspired by both the mythology of the region and the romance of river travel.

Every now and then QUO is approached to do something a little different from resort and hotel branding. Such was the case when QUO was approached by a luxury cruise company in Myanmar specialising in nostalgic getaways along the Irrawaddy River. Taking inspiration from the concept of the journey, and honouring the company’s passion for authenticity, QUO developed a strategy for this luxurious brand, dubbing the riveboat the RV Makara Queen. This new brand name had two main inspirations; Makara, a sea creature that features both in Hindu mythology and Buddhist artwork, and Queen, a classic name for ships and boats.

A few years ago, Khiri Travel, an agency specialising in bespoke Asian travel experiences, came to QUO with a strong reputation in the industry, but lacking a distinct identity. Drawing on their passion for discovery, QUO revitalised the agency with a personalised brand identity and visual guidelines that communicated Khiri's one-of-a-kind travel philosophy - maintaining a local presence and a global mindset. With this fresh perspective in mind, QUO developed a website, social media campaign, and accompanying collateral.

This strategy, and the new name, provided a strong base for the design team to create a dynamic modern logo that evokes the form of the mystical Makara creature and mirrors the pattern of ripples made in a riverboat's wake. QUO also developed an immersive tone of voice that capitalises on the romantic, sophisticated feel of the logo design. This style of copy is courteous, inviting and identifies with like-minded, mature global travellers, giving readers the feeling they’re already a part of the journey.

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Ozo

Leading Asian hotel group Amari came to QUO looking for a distinctive new identity for its mid-scale service hotels, OZO.

A brand attracting on-the-go business and leisure travellers, OZO required a bold and unique new brand strategy - one that provided an imaginative alternative for mainstream travellers, full of personality, warmth and local colour.

In line with this new strategy, QUO designed a new OZO logo, derived from the tagline 'Sleep. Dream.' The letter 'O' gave QUO's creative team the perfect opportunity to feature a crescent moon set against a navy background, perfectly in tune with OZO's brand positioning. This fun, contemporary logo encapsulates the modern traveller fast-paced life with colour, imagination and flair and now serves as the focal point for OZO's new collateral, including door hangers, folders and key cards.

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Junction Hostels

QUO's team christened the brand 'Junction' — places where guests connect with a destination, with their social networks and with each other.

Immersed in today's high-tech world, young travellers are looking for hospitality experiences that reflect their hyper-connected lifestyles. That was the starting point for a funky new designer hostel chain in the Philippines, Junction Hostels.

QUO's design team first created a multifunctional logo that reflects Junction's position as not only a tech-savvy place to stay, but as a local expert who can lead travellers to offbeat destinations.

Addressing younger travellers' craving for fun, Junction's collateral employs a witty, charismatic tone, with clever wording ('Meeting of Minds') on baseball caps, business cards and the facade of the brand's first outpost in Makati.

QUO's fun, flirty tone of voice, is characterised by the use of humour and a contemporary lexicon. It speaks directly to guests as a friend and helps them make connections — to the brand, the destination and to each other: "The perfect night-after hangout, our retro cafe serves up spot-on morning pick-me ups and detox juices alongside hearty food to set you right".

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The Sanchaya

The Sanchaya
A groundbreaking concept: QUO, through the development of a website, logo and collateral, gave The Sanchaya an identity that brought together Asia's magnificent cultures to give visitors a mosaic of enriching experiences.
When QUO branded The Sanchaya (Sanskrit for 'collection') in 2012, it was a groundbreaking concept. In one spectacular setting — Bintan Island, Indonesia — all of Asia's magnificent cultures were brought together to give visitors a mosaic of enriching, luxurious experiences.
The new website immerses users in The Sanchaya experience with full-width photography, extended content and a captivating tone of voice. Featuring a sleek, contemporary aesthetic, this site is mobile adaptive and features the subtle use of parallax effects. QUO's intuitive CMS gives the property tools to add and alter content, ensuring that the latest offers and property additions are available to web users.
The hand-drawn letterform is kept intentionally simple to allow three symbols, integrated within the 'A's in 'SANCHAYA', to stand out. The three symbols are inspired by traditional motifs across the region, and their design mirrors The Sanchaya's offering of themed accommodations. The set of three also reinforces the idea of a collection and can be used as icons independently of The Sanchaya letterform.

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Hotel Royal Hoi An

Drawing inspiration from a classical local love story, QUO developed a sophisticated integrated brand strategy that delivers an immersive romantic experience for the guests of MGallery's Hotel Royal Hoi An.

When tasked with branding the new MGallery hotel in Hoi An, QUO looked back to an epic love story from a bygone era. During the 16th through 18thcenturies, Japanese merchant travellers linked the ports of Asia. Amongst them was the Nagasaki-based samurai and trader Araki Sotar , who while traveling through Indochina met and fell for Ani-o, a Vietnamese princess. The stories of their blossoming romance and of the elegant period in which they lived are told throughout the details of the hotel, the Hotel Royal Hoi An.

The tale is set at the cultural nexus between Vietnam and Japan and told in a European accent. As such, the hotel's details were strategically based on three creative pillars: intercultural design, merchant travellers, romantic. In order to tell the story and create a charmed, tranquil, inspired and graceful hotel stay, QUO imagined every step of a guest's journey and refined all the touchpoints that might bring the romance to life, from the welcome drink on arrival to the ukiyo-e art in the Japanese restaurant.

The logo QUO created for the Hotel Royal Hoi An was inspired by the iconic silk lanterns that light Hoi An's night-time cityscape. The design team incorporated the shapes and romantic patterns often seen on these lanterns into a classically sophisticated logo that melds influences. The interplay between the serif and sans serif typefaces symbolises the cultural crossroads where "East meets West", a place where both modernity and the traditional blend harmoniously, as in the ancient town of Hoi An itself. The letter "R" shows an Art Nouveau influence and is gracefully intertwined with flowers and plants, forming elegant curves that are empowered by the colour gold, a symbol of royalty.

The result of all of QUO's branding work is a fully formed and highly defined hotel concept that combines historical charm with modern sensibilities.

Southern Laos, like its northern counterpart, has a wealth of natural, cultural and historic attractions, yet this up-and-coming region currently lacks consumer recognition. To improve domestic and international awareness and boost tourism, QUO developed a comprehensive brand strategy with a compelling visual identity to help communicate this magical region to the world.

After a two-day branding workshop attended by key stakeholders from the region, QUO's strategy team developed a brand culture for Southern Laos built on the region's diversity, serenity, distinct charm and 'sabai sabai' (relaxed) approach to life.

Drawing inspiration from Southern Laos' diverse traditions and the region's stunning topography, QUO's creative team then created a logo, tagline and visual identity that embodied the brand. The resulting new identity is a compelling new destination brand, boasting many exciting opportunities for all types of global traveller.

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Khiri Travel

Possessing a distinguished reputation but lacking a distinct identity, Khiri Travel looked to QUO to develop a personalised brand essence that communicates Khiri's philosophy - maintain a local presence and a global mindset.

A few years ago, Khiri Travel, an agency specialising in bespoke Asian travel experiences, came to QUO with a strong reputation in the industry, but lacking a distinct identity. Drawing on their passion for discovery, QUO revitalised the agency with a personalised brand identity and visual guidelines that communicated Khiri's one-of-a-kind travel philosophy - maintaining a local presence and a global mindset. With this fresh perspective in mind, QUO developed a website, social media campaign, and accompanying collateral.

The two dots on the 'i's' within the word Khiri created the perfect opportunity to communicate the journey idea between one point and another. Reinforcing the logo and bringing the identity to life, the circles are used to punctuate and highlight the different destinations that Khiri Travel operates.

Recently, Khiri Travel returned to QUO for a new project. Having expanded their portfolio, they needed a name for an umbrella company under which their various travel businesses could operate. In keeping with the Southeast Asian feel, and consistent with the ecologically minded ethos of the company, QUO suggested Yaana, a Sanskrit word that denotes movement or travel.

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UNICEF China

UNICEF China approached QUO to create a captivating, high-impact presentation on how the Government and UNICEF plan to serve the country’s most disadvantaged children from 2015 to 2020.

Alleviating poverty, reducing education gaps, and addressing other forms of inequity is not easy and can be dispiriting. UNICEF China approached QUO to illustrate an uplifting, encouraging presentation that highlights the immense progress China has made towards its Millennium Development Goals and describes how – together – government ministers, donors and partner organisations can continue China’s achievements to promote the rights and wellbeing of every child into 2020.

The presentation combines infographics, photographs and key text messages in the UNICEF colour palette to show an overview of China’s current situation, explain the development of UNICEF new strategic programme, and explain how this programme will impact their target areas.

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Plan International Asia - Sticks & Stones

To champion child protection, Plan International Asia turned to QUO to create materials to reach those to whom it matters most: children.

Plan International Asia worked with QUO’s advocacy team to create a simple-to-follow training manual so that facilitators can train children to take action in child protection. The materials present a sometimes scary topic with simple language and interactive elements to make training more engaging. The manual includes hand puppets for role playing and PowerPoint presentations in a USB. Other collateral for the project include bags, t-shirts, wristbands and umbrellas. A cast of children and animals serve as guides through the various training modules and activities.

The importance of information must never be underestimated. That's why QUO readily took to the task of creating a clear and innovative website for ADB's GMS Environmental Operations Center.

In 2006, the GMS countries launched the Core Environment Program (CEP) in response to growing concern about the environmental impacts of rapid economic development. Administered by ADB and overseen by the environment ministries of the six countries which form the Working Group on Environment (WGE), CEP aims to achieve “an environmentally friendly and climate resilient GMS Program.” It is coordinated by the Environment Operations Center (EOC), which is hosted by ADB’s Thailand Resident Mission.

QUO worked alongside the ADB and EOC to design and create a website that showcases the initiative’s work in the region. The website also contains a link to the GMS Information Portal to encourage and facilitate data sharing. The Portal is designed to host data and to become a repository for anyone who works in the GMS to share and disseminate their data.

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UNCDF SHIFT - Women and Enterprises Conference

Women and small-to-medium enterprises are critical for inclusive development in ASEAN. QUO established a visual identity and produced collateral for a high-profile conference on the subject.

The United Nations Capital Development Fund, Shaping Inclusive Finance Transitions (UNCDF SHIFT) initiative required conference branding that represented a multifaceted theme, “Women and Enterprises: Driving Financial Inclusion and Investment Returns” in ASEAN. The conference identified opportunities for investors, bankers, regulators and donors to invest in enterprises led by women, employing women and serving women. The challenge for QUO was to bring all the elements – women, ASEAN and small businesses, particularly for the most disadvantaged – into a cohesive visual identity.

The project also included conference collaterals and an introductory and post-conference video.

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QUO combines a global perspective with local expertise to create compelling brands that travellers fall in love with.