Smoking kills, Kareena to warn fans

IndiaTimes

September 07, 2012

Mumbai: Kareena Kapoor will warn viewers of Heroine about the dangers of smoking at the beginning of the movie, during the interval and at the end, through a voiceover, says director Madhur Bhandarkar.

The decision has followed the government's new diktat, which allows filmmakers to show smoking scenes in movies, albeit with an actor warning the audience that Smoking kills.

A 20-second anti-smoking promo will thus be screened thrice during the film's showcase.

"In the beginning, Kareena will address the warning, and also for the interval part as well.

We are implementing it," Bhandarkar told reporters during a promotional event of the Heroine here on Friday.

Kareena says the voiceover is a relief from the earlier rule, which asked filmmakers to run a scroll below the smoking scene.

Many filmmakers had expressed it could be a distractive practice.

"I am happy at least we don't have to write the scroll down.

That's one thing we were worried about.

I have recorded the voice for the beginning of the film, for the interval and end of the film.

I am at least happy that we got to do that," said Kareena, who brings alive the behind-the-scenes life of an actress, for the audience, through the drama.