Avoid the Firehose When Engaging Online

A new study from Cone PR finds that new media users follow an average of 4.6 brands online, which makes attracting and retaining online followers a real challenge.
The study of 1,050 adults over 18 years of age defines “new media” as social networks (e.g., Facebook); blogs; microblogs (e.

Deals of the Week

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.