'Frontline: Boogie Man: The Lee Atwater Story' on KCET.

GOING NEGATIVE: The new 'Frontline' episode 'Boogie Man: The Lee Atwater Story' remembers the political strategist credited with helping George H.W. Bush become president in 1988, airing at 9 p.m. on KCET.

GOING NEGATIVE: The new 'Frontline' episode 'Boogie Man: The Lee Atwater Story' remembers the political strategist credited with helping George H.W. Bush become president in 1988, airing at 9 p.m. on KCET. (J. Scott Applewhite / Associated Press)

GOING NEGATIVE: The new 'Frontline' episode 'Boogie Man: The Lee Atwater Story' remembers the political strategist credited with helping George H.W. Bush become president in 1988, airing at 9 p.m. on KCET.