Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Travel in Bolivia

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Executive Summary

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Bolivia wins tourism “Oscar” and attracts worldwide visitors

Bolivia has received global exposure, which contributed to tourism growth. The country has several tourist attractions that provide a unique offer for travel intermediaries.

Bolivia launches new country brand in 2018

National branding is used to build, manage and improve the reputation of a country in the international sphere. In order to develop tourism and secure investments, Bolivia launched a new country brand, “Corazon del Sur” (“Heart of the South”), in 2018.

Boom in online short-term rentals

While investment in hotels continued to grow as the majority of tourists in Bolivia still prefer to stay in this type of lodging. Nonetheless, the number of short-term rentals available online experienced a nationwide boom in 2017 and 2018.

Subaquatic museum to increase tourism flows to Lake Titicaca

Lake Titicaca is the world's highest navigable lake, the continent’s largest lake and the birthplace of Inca civilisation. Thousands of archaeological pieces associated with Pretiwanakota, Tiwanaku and Inca cultures, which are thought to be around one million years old, have been found in Lake Titicaca.

Bolivia sets high goals for tourism in the forecast period

Bolivia is still a largely undiscovered country that is beginning to gain international recognition as a tourist destination. Its unique landscapes and indigenous peoples offer tourists different experiences to the usual beach holiday.

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