Showing his support for the Orlando Magic’s pending playoff run, Dyer showed off salt and pepper stubble during a press conference Thursday afternoon for the Amway Center’s Leed Gold Certification, proving its environmental “greeness.”

Buddy Dyer, who stopped shaving last Saturday, told the Sentinel it was the first time in 30 years he’d grown a beard, much to his wife’s disliking. Orlando Magic President Alex Martins presented a clean-shaven face at the press conference, but is expected to join the beard rally in a few weeks according to the team’s media relations department.

“My wife is not in favor of it, my kids think ‘it’s pretty cool dad,’” said Dyer, who has temporarily changed the city’s nickname from the city beautiful to the city beard-is-full during the playoffs.

“The Magic players are growing beards and one of your sports writers [Mike Bianchi] challenged the rest of the community to do so to support them so I’m taking up that challenge today and I have declared the playoff run for the Magic to be Orlando beautiful will be called the Orlando ‘beard is full’. So go Magic.”