The Central government plans to deploy around 600 ”young professionals” in each district of the country to give a boost to the Swachh Bharat mission started by Prime Minister Narendra Modi. The professionals called “Zila Swachh Bharat Preraks (ZSBPs)” will provide their “technical and management support” to these districts “as they continue to make strides towards becoming Open Defecation Free,” said the press release issued by the government.

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The joint announcement was made in the presence of the Union Minister, Ministry of Drinking Water and Sanitation, Narendra Singh Tomar and the Chairman, Tata Trusts, Ratan Tata. The initiative was in furtherance of the PM Modi’s plan to engage the corporate world in sponsoring young professional “who would support district administrations across the country in the implementation of Swachh Bharat Mission,” said the press release.

Union Minster Shri Narendra Singh Tomar explained that these young ZSBPs will be to support the collector among other authorities to implement Swachh Bharat Mission goals by coordinating the various sanitation-related activities in the district, said the press release.

He further elaborated that the ZSBPs would also ensure integration of the youth in the programme and ”bring in fresh ideas, energy and enthusiasm to the Mission,” and thereby accelerate the progress of achieving an Open Defecation Free (ODF) India, said the press release.

The minister also express his gratitude towards Shri Ratan Tata for lending his ”’crucial support” to the Swach Bharat Mission, the press release said.

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Ratan Tata, Chairman, Tata Trust, said the scheme was building the India of tomorrow and these young professionals will have the unique opportunity to make a difference in the development of the country, the press release added.