Brides! Hate your face? Bored by your breasts? Fancy being on TV? We've just the opportunity for you: Bridalplasty, a new reality television show that will see brides-to-be compete to win an extreme plastic surgery procedure – just in time for their wedding.

Each week, groups of betrothed women will be set wedding-themed challenges. The winner gets a surgical operation of her choice but, promises US TV channel E!, which commissioned the show, she'll only reveal her, um, volte face to the groom at the wedding.

And what happens if he doesn't like it? That's part of the fun, says E!: "Viewers will witness his emotional and possibly shocked reaction as they stand at the altar and he lifts her veil to see her for the first time following her extreme plastic surgery."