Properly sized, ergonomic, and easy to manipulate in the physically strenuous environments in which it is used, packaging for the new XRCEL Sports Fuel supplement line provides the same level of performance as the glucose gel it holds, according to brand owner New World Consumer Products, LLC.

‘You have to think about efficiency in new ways,’ says Gerry Donley, president. This co-packer’s tactics include equipment retrofitting and finding new ways to reflect customers’ instructions in production quickly and accurately.

In February 2007, San Antonio Farms, San Antonio, TX, began club-store marketing of double-packs of salsas in 48-oz-volume, six-layer PP/EVOH barrier jugs with .015” wall thickness and 82-g empty-bottle weight. Shelf life of the bottled salsa is 12 months. Average retail price of the salsa twin-packs is between $5.00 and $6.00.

Often, when a product changes packaging materials, the move is an “all at once” proposition across the entire product line. Unilever Foods opted to phase in the transition of its Hellmann’s mayonnaise from glass jars into PET containers.