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British Council picks AKA Asia for PR duties

British Council has appointed integrated communications agency AKA Asia as its PR agency for a year, following a pitch held in June 2017. The agency, which was chosen for its creative ability and being digitally savvy, is responsible for providing creative counsel and execution spanning social and traditional communications. The incumbent is Asia PR Werkz.

According to Regina Goh, director, marketing and communications, British Council, it is shifting from a traditional PR focus to a more campaign-driven support that drives 360-degree awareness. “We are looking forward to building a strong partnership with the team at AKA Asia,” Goh added.

“We are thrilled to be supporting British Council in championing life-long learning for children and adults in Singapore. Developing interactive and thought-provoking campaigns is our forté and we look forward to working with British Council to spotlight their initiatives into 2018,” Amy Wright, co-founder of AKA Asia, said.

British Council joins AKA Asia’s list of clients, which includes Jetstar Asia, Fitness First, MARS and Costa Coffee. Earlier this year, Deliveroo named AKA Asia as its PR partner for the Singapore market for a year, following a pitch. In April, Discovery Networks Asia Pacific appointed the agency to drive its PR duties from Singapore, which focuses on reshaping the brand’s narrative and driving a meaningful brand story for Discovery SEA. Sony Mobile Singapore and Sony Electronics Singapore also named AKA Asia as its PR agency in February, following an open tender in Q4 2016, which saw 28 agencies respond.