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This note discusses a letter that PageFair submitted to the Article 29 Working Party. The answers may shape the future of the adtech industry.
Eventually the data protection authorities of Europe will gain a thorough understanding of the adtech industry, and enforce data protection upon it. This will change how the industry works. Until then, we are in a period of uncertainty. Industry can not move forward, business can not flourish. Limbo does not serve the interests of publishers. Therefore we press for certainty.
This week PageFair wrote a letter to the Article 29 Working Party presenting insight on the inner workings of adtech, warts and all.
Our letter asked the working party to consider five questions. We suspect that the answers may shape the future of the adtech industry.…

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…

The tragedy of ad blocking is that it hurts worthy publishers. And in response some have sought refuge in so-called “native” advertising. But as this article describes, this approach is neither immune to ad blocking, nor - in many cases - respectful of the law.