Fashion Tips From a Style Blogger

Style blog Cupcakes and Cashmere has become a destination for fashionistas from around the world, many of them curious about the next outfit Emily Schuman will throw together.

Ms. Schuman, 28, started her career at Condé Nast, working in sales for Teen Vogue and Domino before moving to the online world as an advertising account manager at AOL. She started Cupcakes and Cashmere to serve as a personal project: a creative outlet and a place to catalog items and ideas that inspired her, making food and style the two main themes of the blog. Since then, Ms. Schuman has turned Cupcakes and Cashmere into her full-time job and sole source of income. Her 176-page book, “Cupcakes and Cashmere,” published by Abrams, will be released this coming August.

Ms. Schuman, who lives in Los Angeles, has also become a regular at New York Fashion Week, having attended the biannual event since September 2010. She said she gets recognized more often in New York, where her readership is biggest, than in her native L.A.

Courtesy of Emily Schuman

Cupcakes and Cashmere blogger Emily Schuman

The Wall Street Journal talked to Ms. Schuman about the work that goes into maintaining such an image, and her tips on shopping, dressing and staying stylish on a budget.

What inspires you in the way you dress?

Emily Schuman: I go to a lot of vintage shops and flea markets… I love being surrounded by old things and new things and textures and fabrics and patterns, and I’m influenced by old movies. At the end of the day fashion should be really fun, so when I’m getting dressed in the mornings I choose things that make me feel comfortable and confident.

Do you have any style icons?

I drift toward classic figures like Brigitte Bardot because they are able to make the most classic pieces seem versatile and stylish. I don’t tend to look to women who buy all the newest trends and blow their entire paychecks at high-priced designer stores. It’s all about a very classic mix-and-match.

Where are your favorite places to shop?

For vintage, the Melrose Trading Post flea market and the Rose Bowl flea market in Los Angeles; for affordable basics, Forever 21 and H&M; for classic tailored pieces, J. Crew; and for high end stuff, Net-a-Porter online; and then Barneys, of course. In L.A., I love Milk and Hillary Rush.

How often do you shop?

Lately I haven’t been shopping much because I’ve been working on my book, but I probably go shopping once a week. That doesn’t necessarily mean I come home with things—it means I’m looking for inspiration, new trends to showcase in the collages on my blog. I do shop often to stay current.

Do you have any tips on prioritizing purchases or staying stylish on a budget?

It’s important to figure out when you’re going to splurge and when you’re going to save. I like to splurge on bags and shoes, because you can be wearing jeans from Urban Outfitters, a top from Forever 21 and a headband from H&M, and yet if you have a great pair of shoes and a fantastic bag on your arm, you’re going to look like a million bucks. It’s about thinking about the pieces you should save up for according to your lifestyle.

Do you have an all-time favorite purchase?

My Vince leather jacket. It was a huge splurge, but it’s one of the most classic pieces in my wardrobe. I tried it on in the store six different times and I could not stop thinking about it. I can throw it over a plain T-shirt and jeans, or if I’m going out at night I can have on my sparkly little cocktail dress, and it looks just as fantastic.

Do you have any fashion secrets you can share with our readers?

Figure out what your best assets are and play them up, and also know your shortcomings. For example, I have a big bust but I don’t like to play it up, so I try to bring the focus down to my waist.

Your blog features incredible shoes. Do you really wear high heels every day?

Oh, god no. I’m very selective about the things I showcase on my blog, whether it’s my food posts or my outfit posts, which feature the heels. I really want it to be an inspirational destination. No one needs to see the frozen taquitos that I warm up for dinner on a random Tuesday night.

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Add Insert or Put Smiley Icon In Blogger (Blogspot) Blog
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Add Insert or Put Smiley Icon In Blogger (Blogspot)
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