MINNEAPOLIS--(BUSINESS WIRE)--By day, Account Executive Curt Baker and Designer Mike Arney at Little (www.littleco.com)
were working on branding and design projects for companies like Target,
Microsoft,
Wells
Fargo, Lowe's,
the Minnesota Timberwolves and others. But since March, the
self-described "soccer-obsessed" guys moonlighted on Tap
In, a free, simple but robust mobile World Cup guide to
the event's 32 teams and 64 matches. As a grassroots startup, Tap In has
already earned high praise and six-figure clicks -- and is growing!

It caught the attention of Dan Benshoff, Creative Director at ESPN
Digital Media, who tweeted, "So simple. So pure. Love this handy guide
to #WorldCup2014http://tapinguide.com/.”
Praise from other Twitter users capturing the growing sentiment for Tap
In include, "This is by FAR the best app I’ve found," and "Killer,
ridiculously user-friendly breakdown of every match at the Brazil World
Cup!"

"Tap In is straightforward enough to be useful to the general sports fan
just tuning in, but comprehensive enough to be a pocket reference for
the dedicated, global football community," notes Baker. A lifetime
soccer fan, he adds, “Beyond the U.S., I’m looking forward to seeing
Chile and Colombia knock out some big names.”

Baker and Arney credited Little with fostering the kind of spirit that
inspires extracurricular creative and digital efforts. Earlier this
spring, other staff created a
website to celebrate the 1000th win of Minnesota Twins manager Ron
Gardenhire. Dubbed the Gardy-izer, it celebrated the skipper’s penchant
for giving nicknames that all end in "-sy." And other Little Creatives
have worked on public projects like Art Crank and Posters and Pints. The
company has also donated hundreds of thousands of dollars of pro bono
work to the early childhood education nonprofit, Way To Grow.

"Design, Information Architecture and Coding abilities that I have
refined at Little have all played a major role in creating this
labor-of-love project," says Arney. "Hopefully they’ve contributed to a
positive user experience," he adds, while noting that, “I’ll be rooting
for Germany if the U.S. falls.”