“In the United States alone, more than 20 million people age 40 and older experience some form of vision impairment, which is often the result of eye diseases like macular degeneration, glaucoma or cataracts,” said Ken Bradley, president and CEO of Eschenbach. “Our organization is intimately familiar with the importance of early detection through annual eye exams to effectively treat and control eye diseases, maximizing a patient’s remaining vision. We are proud to support the critical mission of Think About Your Eyes (TAYE) to help increase awareness about vision health and its impact on a person’s quality of life.”

“The products developed by Eschenbach underscore the vital role preventative eyecare plays in our ability to protect our eyesight and manage our overall health,” said Ed Greene, chief executive officer of The Vision Council. “Annual eye exams and an understanding of basic eyecare are absolutely essential for near- and long-term well-being, and we look forward to working with Eschenbach to continue promoting these healthful practices among all Americans.”

Think About Your Eyes is estimated to reach at least 120 million consumers through national television, radio, print and online/digital advertising with strong educational and motivational messages focusing on eye disease, eye strain, kids’ vision and the positive impact of regular eye exams on overall health. National advertising and public relations will drive consumers to schedule an eye exam and direct them to the campaign’s website, where they can find a local TAYE member provider.

Eyecare providers who wish to become TAYE members should visit
www.thinkaboutyoureyes.com/enroll or contact Jon Torrey, director, professional relations, at jtorrey@thinkaboutyoureyes.com. For general campaign inquiries, contact Rick Holt, director of marketing for TAYE at rholt@thinkaboutyoureyes.com or by phone at 703-548-6504.