The store, which opened five years ago, has many items inspired by the city. “The products with the Delhi element are loved by people not only in Delhi but also in other cities as well, as Delhi is becoming a celebrated idea globally,” says Dogra. He adds: “People love connecting with their history and legacy.”

Delhiites are delighted at the new trend. The general sentiment being that while cities like London and New York always managed to build a brand with Big Ben or Statue of Liberty memorabilia, its great that Delhi’s monuments are getting popular too. Says 19 year old Nidhi Singh, “We have been seeing I love NY tees for a long time, now it’s Delhi’s turn.”