Go ahead, make my day

This September 24th is International Grenache Day. The idea originated at the First International Grenache Symposium in June in the Southern Rhone. Over 250 Grenache producers, journalists, and retailers from 23 countries pledged to make it the day to celebrate Grenache each year as "the grape you know, you just don't know it." A Grenache "Primer" is part of a viral email campaign, and events will be taking place in the USA, UK, Spain, Australia, India, Brazil, China and Nigeria. The Australian contingent suggested that loud, colorful shirts be worn on the day by restaurant/retail staff, attendees and winemakers to further amplify it. (That would make it a year-round event in San Diego and Florida, wouldn’t it?) Grenache Day activities around the world will be profiled with ideas, menus, and food pairings on http://www.grenachesymposium.com/GrenacheNews/