The return of the silly season?

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You may have heard. Facebook acquired Instagram for some ridiculously large amount of money. But why? Instagram have never generated a penny (or cent) of revenue.

This post suggests that the coming dominance of mobile internet access is the real reason behind this rather extravagant shopping spree.

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About Paul Boag

Paul Boag is a user experience consultant, author and speaker. He helps not-for-profits such as the European Commission, UCAS and Doctors Without Borders adapt to the digital world. He also works with many sizeable commercial clients. He refocuses them on user experience and engaging with a new digitally savvy audience. All the while pursuing his not-so-hidden agenda.