BT's Cellnet Unit Falls Short
Of Its Target for Handset Sales

By

David Pringle WSJ.com

Updated July 5, 2000 4:55 p.m. ET

LONDON -- British Telecommunications PLC's commanding lead in a sluggish U.K. wireless Internet market could prove to be a double-edged sword.

Although an aggressive marketing campaign has given its BT Cellnet unit a dominant position in this nascent market, it has failed to overcome British consumers' skepticism about WAP, or wireless application protocol, the technology at the heart of the mobile Internet in Europe.