Alexander Girard developed the textile pattern 'Checker' in 1965 as part of his legendary redesign of the corporate image for Braniff International Airlines. The checkerboard design is a prime illustration of Girard's radical break from the conventional low-key aesthetic that characterised the sector at that time. The soft double weave fabric, with a high percentage of cotton, demonstrates exceptional purity of colour and its geometric pattern lends a striking note to any environment.