Blog Your Way To The Top Of
Your Home Business
Organization
â&#x20AC;&#x153;How Any Business Builder Can Turn A Simple
Blog Into A Lead Generating, Organization
Cash Cow For Any Home Based Business!â&#x20AC;?
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting, and finance
field. You are encouraged to print this book for easy reading.

Blog Your Way To The Top Of Your Home Business Organization

TABLE OF CONTENTS

Introduction ............................................................................................................... 5
Unleash The Power Of Blogging Onto Your Home Based ........................... 7
Make Your MLM Blog The Channel For Information On Your Business 10

Reach Out To More People With Your MLM Blog .........................................12
Your MLM Blog – Make The Connection With Your Visitors .....................14
How Often Must An Ideal MLM Blog Be Updated? ......................................17
Ideas On Making Powerful Posts On Your MLM Blog .................................19
Outsourcing Your Blog Posting Needs And How To Do Well At It.........22
Taking Your MLM Blog Beyond Its Obvious Potential ................................25
Making Your MLM Blog A Separate Business Venture In Itself ..............28
Turning Your MLM Blog Into An Authority Center .......................................31
Free Blogs And Paid Blogs – Is Free Always Better? .................................34
How To Start A Free Blogger Account .............................................................36
How To Set Up Your Own Hosted WordPress Blog .....................................38
Make Your WordPress Blog More Impressive With Plug-ins ...................41
Getting Free WordPress Templates ..................................................................44
Conclusion .................................................................................................................46

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Blog Your Way To The Top Of Your
Home Business Organization
“How Any Business Builder Can Turn A Simple Blog
Into A Lead Generating, Organization Cash Cow For Any

Home Based Business!”

Blog Your Way To The Top Of Your Home Business Organization

Introduction

Welcome to Blog Your Way To The Top Of Your Home Business
Organization!
Everyone knows that in order to succeed in your home based
business or your MLM / Network Marketing business, you need to
adopt the latest strategies when it comes to making massive money.
This book will expose every single detail that you will need to know
in order to make a 5 to 6 figure income with your business and with
blogging.
This is even more pertinent considering that home business strategies
st

has evolved tremendously since the 70â&#x20AC;&#x2122;s and in the 21 century
where the entire playing field is leveled (which is good for newcomers)
but extremely devastating to those who do not anticipate changes.
That is why blogging is one of the best tools you can ever use.

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Blog Your Way To The Top Of Your Home Business Organization

Make sure you apply the techniques in this book and take
advantage of the free tools that are available for you. Just
reading this book is not enough. You have to take action and
make your business a part of you; otherwise you will not be
able to achieve success!
So without further ado, letâ&#x20AC;&#x2122;s jump into it right away!

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Blog Your Way To The Top Of Your Home Business Organization

Unleash The Power Of Blogging Onto
Your Home Based Or MLM Business

In offline life, what holds your attention more â&#x20AC;&#x201C; a single advertisement in a
newspaper for some product or someone actually speaking with you and
recommending the product? Sure, the answer is the latter. The personal touch
always works. More than that, when you understand that other people are using
the product too, you are more confident about using it yourself. This does not
happen with the advertisement in the paper. But when someone speaks to you
realistically about it, you are more inclined to go ahead with it. Now, this is
exactly the difference between a website and a blog.
A website is static. It is almost an advertisement of the publisher and you are
only reading what they have put up. However, in a blog, there is interaction.
This interaction, most often, is between the publishers and the people who are
using

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Blog Your Way To The Top Of Your Home Business Organization

the product. In the world of multilevel marketing, such personal interaction can go
an extremely long way.
It builds Credibility
This is the first benefit you get with your MLM business blog. People can "see"
the other people who are networking with you and they get inspired too. From
being a faceless venture, your business opportunity turns into something that
several other people are using and making money out of. There is no need to
tell what kind of impression that might create on a visitor, even a fleeting one.
It builds a Brand Identity
Blogs can build a brand name for your business like nothing else can. Almost
every blogger will refer to what you are selling by its name and this will keep the
brand alive in the reader's consciousness. Compare this with a website now,
where it is only you that is speaking about the brand. That certainly seems flat!
It helps you explain your Opportunity Better
This is a leverage you get from your blog. You can use it as an instrument to
speak about your opportunity as much as you want to and even clarify doubts
that the readers might have. Blog authors also use these as a vehicle to
repudiate negative comments about their opportunities and improve their
impressions.
It helps you COMMUNICATE!
Communication is the most important thing to keep your MLM fire burning. And
nothing helps in this better than a blog does. You can keep speaking with people
who are interested, keep posting things for them and you will never come across
as a spammer! Remember that it is your blog and you can use it in the way you
want; you are not intruding on anyone else's private space by posting on it.

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Blog Your Way To The Top Of Your Home Business Organization

Blogs have tremendous potential to set wings to your multilevel business
venture. As you use them more and more, you will realize the great wonders they
can work for you.

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Blog Your Way To The Top Of Your Home Business Organization

Make Your MLM Blog The Channel
For Information On Your Business

With a multilevel business, you need to be as transparent as you can
be when you are prospecting. In non-MLM businesses, the impression
about the product is created through many kinds of media, but in an
MLM business, the sponsor is the only channel of promotion. When
you are prospecting a client, you can be sure that the client has not
heard of the opportunity from anywhere else. Since the promotion
depends only on you, you have to become as lucid as you can.
But do you think this is possible with just a meeting or two? It isn't.
There are going to be times when the prospect will go home and ask,
"Hey, what about this point? Oh, I cannot go ahead before I am sure
about this. Should ask about it the next time." In most cases, the next
time never comes. You miss one thing out, and the prospect is
unlikely to take the pains to return for clarification.
That is the reason blogs are working so impressively for
multilevel marketing prospecting in today's times. Blogs can
reach out to

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Blog Your Way To The Top Of Your Home Business Organization

thousands or even millions of people each day, depending on how
they are promoted, and they can provide a wealth of information to
the readers.
With your MLM blog, your first post will be a general description of
your business opportunity. You will find that interested people will
want to know more, or they will want to comment and they will make
posts. Now, you have the opportunity to make another post
elaborating on what they have posted. This chain of communication
can go on. With each post, you are putting information out there. As
the posts keep happening, you are putting as much content about
your opportunity as you can, and people who read it know exactly
what it is about. Even if they have a doubt, all they have to do is post
a question and you can even reply to them in live time. Now compare
this with real physical communication and you will begin to see the
difference.
When speaking about content on your blog, we must also highlight the
possibility of other MLM experts coming over to your blog and making
their posts there. Even if they are promoting their own businesses,
they are adding content to your blog which makes it more visible on
the Internet. And you get the opportunity to post on their blog too
and share links, which are all SEO methods that any Internet
marketer would be proud of spending time and effort on.
Do not underestimate the power of the content on your blog, even if
you make only short posts each day. This makes the blog a channel of
information on your business which helps in bringing in more targeted
visitors to your business site.

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Blog Your Way To The Top Of Your Home Business Organization

Reach Out To More People With Your
MLM Blog

One of the best things about a blog is that the search engines love
them. If you have a blog to call your own, there is nothing better
you can do to make yourself better visible on the search engines. If
you know about Search Engine Optimization, you will know that
blogs are crawled by search engine spiders much better than
websites. There are several reasons why this happens. Let us take a
look at some of them:1. The first reason why search engines love blogs is because they are
constantly updated. Most search engines, especially Google, love
websites that are regularly updated. This shows that there is someone
caring after the website. Since blogs get regular posts, search engines
understand that they spell value to their readers. That is the reason
their ranking increases for the search engines and they become more
popular on the Internet.

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Blog Your Way To The Top Of Your Home Business Organization

2.

Search engines love quality content. A website may be infused

with good content, but they cannot compete with a blog when it comes
to content. People from all over will be making posts here and putting
in a lot of information targeted at other readers. Search engines know
this and hence they will include links for blogs in their search results so
that they provide better quality searches to the searchers. The more
content comes in on your MLM blog, the better chances it has to get
promoted on the Internet through the search engines.
3.

Blogs are a channel for other bloggers to promote their

opportunities too. Actually, a blogger is never alone â&#x20AC;&#x201C; he or she exists
in a space called as the blogosphere. This is where bloggers of the
world unite and populate each other's blogs. When other bloggers
make posts on your blog, they are going to place their own business
website or blog URLs below their posts. But this doesn't kill your
prospects; on the contrary, your prospects are improved. Because,
you can go on their blogs and make your posts too. You can place the
URL of your MLM business website or blog below those posts.
How does that help? That helps because you get inbound links to your
blog or website. A simple rule with search engines is that they rank
websites or blogs with a larger number of inbound links more highly
than others. So, you can become more prominent on the Internet.

These are the three top reasons that bring your blog higher on the
search engine ratings. You can only imagine the vast benefit this can
have on your online MLM prospecting.

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Blog Your Way To The Top Of Your Home Business Organization

Your MLM Blog â&#x20AC;&#x201C; Make The
Connection With Your Visitors

Prospecting has immense importance in the world of network
marketing. But at the same time, your prospecting must be fruitful,
because everything depends on the size of the network that you
build. When you are prospecting, the following three points become of
the highest significance:-

You need to convey the details of the opportunity you are
promoting to the prospect.

You have to make them see what profits they stand to earn
from it.
You have to interest them in the idea so that they become
a part of your network.

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Blog Your Way To The Top Of Your Home Business Organization

Any MLM prospector will agree that the first two points are relatively
simple to achieve, but when it comes to the third point, most of them
draw a blank. It is a quantum leap from explaining your prospect
everything that they must know to really make them want to be a part
of our team. You have to make a connection here. Only that will
influence them in joining your network. But how do you make this
vital connection?
If you have been in the MLM game since some time, you will know
that there are many ways to make this connection that tells your
prospect that this is the opportunity that they should really be thinking
about. However, among all these various methods, the one that truly
stands out is blogging. Your MLM blog can work wonders when you are
trying to inspire your prospects to take up your opportunity. Let us see
how.
With your blog, you can invite your prospects to put in their own
ideas and opinions about your opportunities. If people are really
interested, they will surely make short comments about what they
think. That way, you can know who have some genuine interest in
your business and you get a list of targeted prospects.
Now, you will get both positive and negative comments. However,
remember that the blog is a two-way interaction vehicle. You have
the

chance

to

answer

the

negative

comments

and

rectify

misunderstandings or even express your desire about overcoming
flaws. You can use the same blog to inform them when the
shortcomings have been looked into. This helps in improving the
credibility about your business too.
Shortly after its inception, your blog will become a vehicle for other
MLM bloggers to post their comments too. The readers who
comment

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Blog Your Way To The Top Of Your Home Business Organization

will slowly begin comparing different opportunities on your blog
and this will help highlight the positive points in your business. This
will have an impact on the new visitors.
Your blog is your instrument to invite targeted prospects to
comment about your MLM opportunity and popularize it. You have to
hone this talent so that you begin seeing the results with your
prospecting ventures.

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Blog Your Way To The Top Of Your Home Business Organization

How Often Must An Ideal MLM Blog
Be Updated?

Any person who has read the A-B-C of blogging will know that the
prospects of a blog can be increased by making as frequent blog posts
as possible. There is a reason that has to do with search engine
optimization. Search engine spiders are always interested in finding
the most regularly updated blogs and websites because they are of
the opinion that these will provide more qualitative content to the
searchers. For that reason, search engine spiders crawl blogs better.
Now, if you have a blog for your network marketing business and you
are not updating it, it is already dead in the water. The search engines
are not going to rank it.
The crux of the matter is that you need to regularly update your blog.
But how often should you do it? This is a good question too. The
multilevel marketing business is a very time consuming business,
there are a lot of things to attend to, and even though the blog is your
biggest promotional tool, you cannot spend as much time as you
would like to once you are into the thick of things. Hence, what you
need is to draw a balance here.

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Blog Your Way To The Top Of Your Home Business Organization

The words of the MLM wise suggest that you need to make at least
3 to 4 blog posts a week when you are starting out. This is quite an
achievable target. Since you are starting out, you will be highly
enthusiastic in building your team, so it is practicable too. As your
network builds up, you can reduce this a bit and if you are fully
satisfied with the stability of your network (which may be several
months or even years down the line), you can keep things running
with just 1 blog post a week too.
However, it is not just the frequency of the blog posts that matters;
you have to make sure that these posts are good too. If you make
an impactful post, it will set people talking about it. Make a post that
explains a misunderstanding about MLM or something like that. Many
people will keep commenting on this and your blog will keep getting
updated with their comments. The search engines will be happy too
and you will not have to make as many posts too.
The only point of interest here is to keep the search engines happy
with the kind of updates the blog is getting. If that happens through
your visitor comments and posts, you need not make as many posts
yourself. But, at the same time, you must know that this could take
a long time coming.

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Blog Your Way To The Top Of Your Home Business Organization

Ideas On Making Powerful Posts On
Your MLM Blog

It is highly necessary that you keep your multilevel marketing blog
updated as often as you can, but at the same time, it is not easy to
get ideas to make these posts as often as you would like to. Even
professional writers have their writer's blocks, so it is not surprising
that you, who are writing only for your business, will have these
blocks too. But you have an advantage over professional writers and
authors. You at least know the direction in which your post needs to
be made. You are sure of what you want and you can use that
knowledge to make effective posts.
The following are the five important characteristics of an effective post
on an MLM blog. Keep this in mind and you will see the ideas flowing in
your mind.

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Blog Your Way To The Top Of Your Home Business Organization

Originality
Every post has to be original. Now, you do not have to make an
invention and patent it here; it could very well be a post taken from
some other MLM blog, but you have to rework it so that it projects
your point of view. This can be easily done. Read a post on another
blog, see what you think about it, and then write an original post
inspired from that post but with your idea about the topic. This
counts as an original post in the world of blogging, because blogs are
about giving personal information.
Thought-Provoking Appeal
This is a very important aspect that every blog post must have. Your
post must be well-thought out so that it makes the readers think. You
can write something that is actually a question, like "Should an
Effective

Network

Marketing

Business

expand

Horizontally

or

Vertically?". You will see a lot of comments pouring in. You have to
give your own idea about the topic and then people will either agree or
disagree and give their own justifications.
The Interest Factor
One thing that every blog post must have is that it must be interesting to
read. Take a blog post of someone else's but rework it in a way that it
becomes easier to read, like use bullets, give interesting headlines, etc.
You can even rehash your own old stuff to make it more interesting to
read and with a more contemporary perspective.

Make a Start

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Blog Your Way To The Top Of Your Home Business Organization

The best thing to do when you are stuck with ideas is to start writing.
Write about the multilevel marketing concept in general and as you
are writing, new ideas will flow out. Sentences have a way of leading
you. If you sit and think, you will probably not write anything, but if
you let those fingers flying on the keyboard, you will see stuff
coming out of them. You already know a thousand things about MLM;
all you have to do is write it down into an effective post.

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Blog Your Way To The Top Of Your Home Business Organization

Outsourcing Your Blog Posting
Needs And How To Do Well At It

It is too much to expect that you will be able to blog as much as you
want, even if it is to take your MLM business ahead. There are too
many things that are going to occupy your time soon and you won't
find time to blog properly. Also, you may not really have the literary
talent needed to rivet a potential visitor's attention onto your blog.
These things can but really take a toll on your business prospects.
So, what can you do?
The simple answer is that you can outsource. You will find a ton of
online marketplaces where freelance writers sell their services for
worthwhile remuneration. They will blog for you and relinquish the
rights of their works to you. Such ghostwriting can be great to keep
your blog going. You get professionally written stuff in a time-bound
manner and the post will be made in your name. If you did not know
about it already, this is the way more than 90% of the business
bloggers of the world are doing their things right now. Outsourcing is
not a bad thing if you get the right person.

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Blog Your Way To The Top Of Your Home Business Organization

But yes, this is where we come to the stumbling block â&#x20AC;&#x201C; Where do you
get good writers? What are the things that you must look at? To
answer the first question, you will have to sign up for an account on
any online freelance website and make a post stating your project
requirements. You can mention the timeframe you expect the
deliverables in and the budget you are working with. The following are
links of five of the top freelance websites where you can get expert
writers from all over the world, ready to work for you.
Get A Freelancer ( www.getafreelancer.com)
ScriptLance ( www.scriptlance.com)

Elance ( www.elance.com)
EUFreelance ( www.eufreelance.com â&#x20AC;&#x201C; this one
is specifically for European requirements)
Guru ( www.guru.com)
Now, to get a good writer that meets your requirements, you have
to look at the following:1.

Insist of checking samples of their previous work. However,

there are writers who will pass off already existing work as their own,
so you can have them write a paid sample post for you and then
think of taking things ahead from them. It is great if they have past
MLM writing experience.
2.
See if the writer is acquainted with blogging. Some of them will
do the posting for you too and will handle the replies that the blog
gets, i.e. keep it updated. This is of great help; you can keep your
blog completely operated through them.

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Blog Your Way To The Top Of Your Home Business Organization

3.
Make sure that they will stick
commitment from them on the same.

to

guidelines.

Take

a

4.
All the sites mentioned above have reviews of providers. These
could be a parameter to base your decision of recruiting them on.

5.
Mention to them that they will have no rights on what they
have written once you have made the payments to them.

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Blog Your Way To The Top Of Your Home Business Organization

Taking Your MLM Blog Beyond Its
Obvious Potential

What most people do not know is that they can make much out of
their business blogs than what they are already doing. A blog is great
on its own, but there are various ways of leveraging the potential of
these online machines of business promotion. Article marketing is
one of the most effective ways in which you can leverage your blog
to get more results from it. Let us see this in a bit more detail here.
What is Article Marketing?
Article marketing is an online promotional campaign in which you
submit articles to directories with a link below them. When people
search for information through search engine, there is a high chance
that these articles will show up in the search results and, if
impressed, will click on the links below them and populate the
website.

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Blog Your Way To The Top Of Your Home Business Organization

Using Your Blog for Your Article Marketing Campaign
The posts you make on your blog are your original written stuff. They
contain valuable information. Article directories will love to have
these posts as content on their own websites. You can do that quite
easily.
Just make an account on some of the best article directories of the
Internet and submit your posts there as articles. You can rework them
before posting if the directory has guidelines about not posting
material that already exists on the Internet.
How does the System work?
You can write a bio of yourself and your business below the article you
have posted. This is where you can introduce yourself and provide a
link to your MLM blog or your business website, promising readers
more information in these places. If people are impressed with what
they have read, they will visit there and you build traffic.
Also, most article directories are much better search engine optimized
than your blog is. You are able to expose your business link to many
more people through your article marketing campaign.
But the most powerful leverage you get is the impression you are
creating of being a kind of authority in the subject. When you have
several articles put up on article directories, you are going to become
popular too. Your name will be searchable through search engines.
This will add to the credibility of your expertise in the business.
Even if you have to write different articles for your article submission
requirements (not from the blog), it is a good idea. You will find that
you will get good traffic from your article marketing campaign too.
In

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Blog Your Way To The Top Of Your Home Business Organization

collaboration with your blog, article marketing can make your
business quite popular on the Internet.

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Blog Your Way To The Top Of Your Home Business Organization

Making Your MLM Blog A Separate
Business Venture In Itself

Do you know that there a large number of people who are making
money on the Internet only through blogging? Now, you may be
having a blog only to promote your main venture, i.e. your MLM
business, but you should not downplay the potential of the blog itself
in making money for you. After all, why are you in MLM? Surely to
make some good money! For that kind of objective, the blog fits the
bill quite nicely. There are ways to monetize your blog and at the
same time improve the potential for getting prospects for your MLM
business through it. What can be better than that?
Let us see some of the ways in which expert marketers use their
multilevel marketing business blogs to make money for
themselves:Affiliate Marketing

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Blog Your Way To The Top Of Your Home Business Organization

When you agree to promote someone else's product on your blog or
website and get paid for the same, you are into affiliate marketing.
You can surely do that with your MLM blog. Pick out a product that
you are comfortable promoting and ask its owner to allow you to
promote their product. You can chalk out a method of compensation
on a per-click or per-sale basis. However, it may be difficult to get
affiliate sponsors in this manner.
The simpler way is to sign up for Google AdWords. When you do
that, Google will match you with affiliates who are ready to promote
their products through your blog. You will be given a code of their
website that you can place on your blog. When any visitor clicks on
the URL mentioned in the advertisement, you will get paid. This is
known as pay-per-click advertising, because you are paid on the
basis of clicks you are giving the advertiser.
The key is to popularize your own blog. If your blog is popular, it will
get more visitors and you can send more visitors to your affiliate
sponsors too. Also, Google pays out better for blogs that are better
search engine optimized.
Opt In Lists
This is an indirect method of monetizing your blog but it sure works.
Compile an eBook from all the matter that is present on your blog or
get one specially written. Promise this eBook to your blog visitors for
free. Make an advertisement for this and put it up on your blog. Give
them a clickable link within the advertisement. However, this link
must point to a lead capture page and not the direct download page
for the eBook.

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Blog Your Way To The Top Of Your Home Business Organization

On this lead capture page (also known as squeeze page), which is
actually a form, you ask the visitors to mention their email addresses
so that you can send them a newsletter or more informative stuff
like the eBook. They will mostly opt in because of the freebie they
are getting. When you get the id, it adds up to your opt in list.
Now, how do you monetize this? You can use a lot of methods, but
email marketing is the best. You can send them regular information
and slowly interest them in your opportunity. A lot of them will
eventually sign in, if you provide them with quality stuff, and you get
business because you added something free on your blog to build
your opt in list.

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Blog Your Way To The Top Of Your Home Business Organization

Turning Your MLM Blog Into An
Authority Center

If you play your cards well with your multilevel marketing blog, you
may very well end up fashioning an MLM authority center that people
from all over the world will want to visit to find out what the concept
is all about. For you, the Internet may be a channel of promoting your
business, but for the vast bulk of Internet users around the world, the
Internet is still a source of information.
If you do things right, you can make your MLM blog the source of all
information about network marketing. You can very well imagine
the great benefits that can bring to you. It will make your business
immensely credible and most of your visitors who think of making
some more money through this business will not mind signing in for
your business opportunity.
However, the onus lies on making your blog an authority center. This
is not as difficult as you think. The search engines help you greatly.
If you can make a blog that is nicely search engine optimized, it will

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Blog Your Way To The Top Of Your Home Business Organization

figure prominently in the results and you will get a lot of visitors. The
key definitely lies in proper SEO then.
Most people do not check out beyond the first page of the search
engine results and they believe that the links on the first page
belong to authority sites. Hence, you have to use all white hat SEO
tactics that you can to figure here.
There are many other points though. It is important what you put
on your blog, because that is what the lasting impression will
depend upon. Here are some tips that can help you:1.
Make highly informative posts so that people understand you
know what you are speaking about. This is extremely important if
you want to make your blog an authority center.
2.

Reply to all comments that you get, especially the queries. Apart

from making you seem quite congenial (people enjoy doing business
with friendly folk), it will also create the impression that you know
your stuff. Only a knowledgeable person will make prompt replies and
clarify points.
3.

When your blog becomes popular with the search engines (make

3 to 4 posts a week initially and this will happen), you will see other
experts in MLM visiting your blog and making posts there. Be sure
to make informed comments on these people's posts. This kind of
interaction is very impressive for a visitor.
4.
Also, go and blog on your visitor's blogs, especially if they
are also about MLM. This cements your impression as an informer

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Blog Your Way To The Top Of Your Home Business Organization

multilevel marketer.
5. Compile eBooks and promote them through your blog. The casual
visitor holds eBook authors in high esteem and you are going to
benefit from that impression.
You have to give time for this, but it is very much possible to make
your blog an authority center.
When that happens, there will be no looking back for your
networking prospects, clichĂŠd though that may sound.

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Blog Your Way To The Top Of Your Home Business Organization

Free Blogs And Paid Blogs – Is Free
Always Better?

If you are intending to start your own blog for your MLM business, you
will find out that there are two types of blogs out there – the free
blogs and the paid blogs. The paid blogging services will require
payments to be made per month or per year to keep maintaining the
blog alive on the Internet. Also, these paid blogs may charge for
additional services that they provide, such as allowing you to post
affiliate ads on your blog (and thus make money out of it) or even to
give you a domain name that you use for your blog. Free blogging
services are as their name suggests – you do not need to pay for any
of these services.
That is what sets people thinking. Shouldn't going for free blog
services and paying nothing to maintain the blog be a better option
than paying for the same? That would seem so, but in reality it isn't.
Here are some points that tell you why.
Policies of Blogs
All blog sites have their policies that you have to adhere to or your
blog faces the risk of getting deleted. Now, with paid blogs, these

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policies are designed to be more attuned to the needs of the blog
owners. They are quite in line for creating promotional blogs and even
monetizing them in various ways. If you want to do all of that, these
paid blogs with clearly defined policies will be good options for you.
The free blog services, on the other hand, do not need to cater to the
blog owners because they are not making their income through them.
Most of these sites will change their policies quite often to suit their
own tastes, often disregarding the needs of the blog owners. This
could be quite disadvantageous to the interests of a commercial blog
like yours will be. Consider this â&#x20AC;&#x201C; if the blog service you are on
suddenly decides that they won't have blogs that do affiliate
marketing anymore, where does that leave your blog that already has
such a service?
The Impression with the Visitors
They may be beneficial to you in the short term, but free blogs take a
toll on the overall impression they create for your visitors. Many
visitors who come to your website will be Internet savvy and they will
understand the difference between a free blog and a paid blog. If you
have a paid blog, it spells a better stability and viability of the
opportunity to the visitor.
A paid blog will win over a free blog any day when it comes to
commercial blogging. You have to see your long term goals and
not mind the few dollars you will be spending on maintaining your
MLM blog on a paid service.

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How To Start A Free Blogger Account
Google affiliated tools are always the easiest to operate and use and
Blogger being one of them, the same can be said about it too. It is as
easy to start a free account on Blogger as it is to breathe! That may
feel like an exaggeration, but find it out for yourself and you will
know.
Starting a Free Blogger Account
The following are the steps to begin.
1.

Go to Blogger.com.

2.

Now, if you already have an account on Google with any of its

other services such as Google Mail, you can directly use it to log on to
Blogger.com. If you have autosaved your Google login information on
your browser, you will not even get a login screen on Blogger.com. But
if you don't have a Google account, you have the option to do so now.
You will have to fill up a simple registration page. (Remember that this
account will work for all other Google services such as Google Mail,
Google Talk, Orkut, Picasa, etc.)
3.

Once your account is registered, you will be taken to your

dashboard, which is your blog management page. You will find an
option for blog creation here. Here you will have to fill in some simple
fields that will help Blogger.com start a blog for you. This will include
the title you wish to give your blog and the blog address you seek (it
will be of the form http://www.xyz.blogspot.com, where xyz is the
part you can decide.

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4.

There are two other options on this page. You can host your

blog, i.e. you can take this Blogger blog you will create and put it up
somewhere else on the Internet. The other option enables you to
import a blog here, provided it is also a Blogger blog. This is a good
idea if you want to merge a smaller blog you already have into a
larger one that you are intending to create.
5.
You get a button that allows you to continue, provided you
have filled in all the information. If everything is in order, you can
start making your first blog post right away!
That is the reason Blogger.com sees such a large number of blog
creators each day â&#x20AC;&#x201C; the process is just so simple. Now, here are
some tips you need to know especially since you are creating an MLM
business blog.
1.
Think of the title of the blog in advance. It should be intriguing
and interesting, which will make people curious about your blog and
want to visit it.
2.
The domain name should be search engine optimized. It is a
good idea to use the word MLM or a similar word somewhere in
the name.
3.
Make your first post intelligently. Put a lot of thought into it.
For a new blogger, this can be a 'make-or-break' post.

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How To Set Up Your Own Hosted
WordPress Blog

Setting up a hosted WordPress blog may sound technical to most
people, especially people who are looking at blogging for their MLM
business, but if you go about it systematically, you will find that it
is not all as difficult as it is cracked up to be. In fact, a little down
the line you will begin to enjoy blogging as well as tweaking the
blog in order to make it better and better.
Here are the main steps you will need to follow to set up your
own hosted WordPress blog.
Plan it Out First!
Don't be in a hurry to start your blog. Think what you will do with it.
Think of a suitable subject, even though you are working within the
MLM arena, you want it to be special. Think of what name you will
have for your blog and even a catchphrase which you will use for the
promotion.
Get the Domain Name

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You can buy a domain name from many websites. You can even buy a
domain name and give a subdomain name for each of your WordPress
blogs. It is not illegal. The best place to get domain names is
GoDaddy.com, because they give a low price (about $1.99) and are
well-reputed.
Buy Hosting
You will have to host your WordPress blog. Buy hosting from
GoDaddy.com or a similar service. Get the domain name and hosting
as a package and save costs. If you intend to have multiple blogs,
look for shared hosting options. However, in that case, you will have
to think which blog will be your primary domain.
Download WordPress
Go to WordPress.org. You will find an orange button on the right side
for downloading the WordPress folder. Click on it, the download takes
place automatically. Then click on the downloaded folder to
decompress the files in it.
Upload WordPress Files on FTP Server
Open the root folder of your FTP server and copy the WordPress
files onto it. Wait for the files to upload completely.
Set up MySQL
WordPress requires the MySQL database to run. This is where the
blog will store the necessary files for its operations. The database will

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manage the content on your blog and make things simpler for you.
For setting up the MySQL database you will have to go to the hosting
control panel and set up the MySQL database that you will find there.
You can give this database a name of your choice.
Install WordPress and Set it Up
The installation of WordPress begins directly when you type in the
name of the domain that you have chosen. This is a self-leading
process. Once the installation is done, you can give it a proper
web address and you will be prompted to select a username and a
password, which you can change later.
With this much, you are ready to post on your WordPress blog.
However, you can definitely tweak it further with themes and plug-ins
to make it more appealing to your visitors.

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Make Your WordPress Blog More
Impressive With Plug-ins

One of the best advantages with a hosted blog is that you have the
freedom to enhance it in a variety of ways. With WordPress blogs,
there are numerous plug-ins and themes that you can use to make
your blog not only more beautiful and customized to your purposes,
but actually more functional for you and the reader. It is not at all
necessary to use any of these actually – you can start with your
WordPress blog without the plug-ins and themes – but definitely
when you are into the blogging activity, you will want to do it. So
here is a little information on how you go about with the plug-ins.
What are WordPress Plug-Ins?
WordPress plug-ins are simple software applications that allow you to
install interesting features on your WordPress blog. Plug-ins ensure
that the feature you install on the blog is done quite easily, literally at
the push of a button. Installing plug-ins on WordPress is free.
Where to get the WordPress Plug-ins?
You will find WordPress plug-ins at the WordPress website itself.
You have to visit here – http://www.wordpress.org/extend/plugins/.
The link tells you what plug-ins are currently available and there are
various featured plug-ins on this page itself that you can decide to
choose from.

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Which Plug-ins to choose?
There are thousands of plug-ins, which means you will have to pick
and choose the ones that will be most profitable to your needs.
The following are the plug-ins that you can choose from:1.
All In One SEO Pack – This plug-in helps in search engine
optimization by helping you to add keywords to your blog.
2.

All In One AdSense – This plug-in will add Google AdSense ads

directly into your blog posts. Many people who are monetizing their
blogs through Google AdSense use this plug-in because it makes their
work easier. They could very well add the ads manually. However, that
would take a great deal of time. Use this plug-in if you intend to
monetize your blog with AdSense.
3.
PHPBayLite – This is another plug-in that people who want to
monetize their blog use often. The plug-in is great help if you intend
to showcase some eBay products on your blog and provide affiliate
links to them.
4.

Twitter Tools – If you have a Twitter network, you can link

it with your WordPress blog through this plug-in. If you don't have
a Twitter account yet, having one is a good idea. This is a social
networking site where you can meet a lot of people and can even
prospect them with your MLM proposals.
5.

DMSGuestbook – This is a crucial plug-in for commercial

blogs such as yours is. The plug-in enables visitors to fill in certain
bits of information about themselves. The plug-in allows you
complete

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management of their entries. You can edit their entries before they
show up on the blog.
These are just five of the best WordPress plug-in. You can check out
the Internet and find information about many unbeatable plug-ins
that you will like to have on your blog.

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Getting Free WordPress Templates

Most people who start a WordPress blog for their business purposes
think that they will not have to dabble much with the design on the
blog because of their impression of running a "serious" blog and not
a pop fan site. However, the truth is that commercial websites, such
as your MLM website, need attention to design much more than a fan
site. After all, it has to have appeal if you want to attract people to
doing business with you, or joining your network as it is in this case.
The best part with WordPress is that it helps you do this.
The beauty of WordPress is that it is an open source application. It has
not been designed by a team of developers who have just unleashed it
to the world and forgotten about it. WordPress is being developed
each and every minute by thousands of users on the planet and they
are making their WordPress developments available for general global
use. This is how any open source project works. The advantage for
you here is that you are free to make use of any of these
developments and the icing on the cake is that most of these
developments are free!

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Blog Your Way To The Top Of Your Home Business Organization

This is especially applicable to the various WordPress templates and
themes that you will get so abundantly on the Internet. You only
have to make a general Internet search for free WordPress templates
and you will see that you will be bamboozled with options. There are
complete sites dedicated to WordPress templates. Click on some and
see if you like something.
From the completely frivolous to the hardcore professional â&#x20AC;&#x201C; you are
going to find all kinds of options here. You will find that you will have
to take your time to decide which of these themes to use. You can
also change themes later on if you want. The installation and usage of
these templates is quite simple and if you have started your
WordPress blog yourself, this should definitely be no big deal for you.
Just a note â&#x20AC;&#x201C; Before using your WordPress theme, think carefully. It
should be in tandem with the impression of your MLM business that
you are trying to create. So you should give some thought to it and
choose wisely. Also, remember that it is bad for business if you change
the look of your blog too often. It speaks of instability. So make your
choice wisely. The thing that helps you here is that there are a
thousands of free options for you to choose from.

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Blog Your Way To The Top Of Your Home Business Organization

Conclusion

Itâ&#x20AC;&#x2122;s time to get this engine going and get started right away.
Are you going to take action and tell your grandchildren how you took
advantage of the trillion wave or will you just sit by and justify to
your grandchildren why you missed it?
The choice is yours!