The Hopefully Near Future: "Perhaps the most intriguing promise these [video-on-demand] sites hold, at least for those whose interest in film extends beyond the new, the recent and the aggressively hyped, is of a kind of virtual cinematheque," writes AO Scott.

Hopefully by now everyone has seen the trailer, which on the contrary does kick ass, because while this poster doesn't make me any more excited, I can watch that trailer over and over and remain hyped.

Stalin coined the hyped notion of what he called 'sleepers' or 'sleeper cells' -- these were purported to be secret terrorist agents of global capitalism who would pretend to be good Soviet citizens, perhaps for years, but who would rise up at a signal to wreak mass havoc on Soviet society.