Partner programs for emerging cloud vendors

What is Channel Religion LLC?Channel Religion LLC is a channel advisory and outsourcing firm that specializes in helping cutting-edge technology vendors build and operate partner programs that create value and promote a positive channel culture within the company. The Channel Religion mission is to help all members of the IT value chain work more efficiently and effectively to create increase revenue, improve cost-efficiency and provide the ultimate customer experience. Channel Religion utilizes an agile development method combined with proprietary processes and techniques to engineer channel programs that inspire confidence and trust. The comprehensive Channel Religion approach yields innovative partner programs that are both easy and profitable with the flexibility that allows partners to participate in a way that best fits their business model.

What's in a name?The name Channel Religion comes from the fact that if you want the channel to work, you have to believe. You must be committed to the belief that it is better to work with partners than around them. You must trust your partner relationships and have faith in your partners’ abilities.

Everything that Channel Religion teaches or builds is based on a core set of beliefs that guide a company's interactions with partners. Belief in the channel is:

a proven way to increase sales

an approach that will set your company apart from the competition

a methodology for ensuring a level playing field and resolving any sales or channel conflict

one of the most important beliefs that you can embrace in an effort to maximize your company's exposure and profitability