Recent Posts in Social Media Marketing

Finally, the big game is about to start. You’ve cracked a cold one and have some game day snacks by your side. But do you have your mobile device on hand?

As a company looking to improve your inbound marketing strategy, you’re clearly scouting out ways to leverage social media, right? If you haven’t already joined the social media bandwagon, you’re setting your team up for a loss.

The first play of the game requires getting on the social bandwagon and making it an all-star player on your marketing team. A company without a social media strategy is like the Eagles without Wentz or Foles - no touchdowns and no happy fans. And yes, if you haven’t already guessed it, this article will be jammed with as many football references I can possibly fit in preparation for an epic, mind-blowing, glory-story Super Bowl. One that ends with the Eagles Victory Song being sung across all the land. Or at least the greater Philadelphia region. But I digress, where was I? Oh right, social media.

Twitter. Have you heard of it? The social media platform that allows you 140 characters or less to make a profound or funny statement in an attempt to go viral? This platform has become essential to modern life, and to audience engagement. While the writing on social media platforms isn’t often considered high-brow, Twitter has a lot to teach us about how to be effective content writers.

I’ll let you in on a little secret: I’m not a professional photographer. Not even close. Exposure, ISO, aperture, soft box, bokeh. These words might as well be in a different language because I have no idea what they mean.

But that’s why Instagram has become my favorite social media network. You don’t have to be a professional photographer or designer to do well on Instagram. “The gram” doesn’t judge you for posting low-quality, on-the-fly photos of your borking doggo. Yes, high-res, airbrushed, photoshopped photos do make an appearance on my Instagram feed. But more often, I see photos of corgi sploots, old-school pictures of people sporting questionable haircuts for #ThrowbackThursday and selfies with fun face filters.

I’ve received plenty of bad advice throughout my life: “Just glue it back together. Your parents will never know.” “Try this! It’s purple.” “You should definitely chop off all your hair.”

Bad advice happens to everyone. You move on, learn your lesson and avoid looking in mirrors for awhile. But, when it comes to your social media marketing, you can’t afford to listen to bad advice—not when so many of your prospects and customers are active on these websites.

Ah, yes, social media. A terrifying place where faceless trolls roam free, stomping around with their big, smelly feet and sucking all the positivity out of the world. Instead of rainbows, cat videos and ultrasound photos, trolls ensure plenty of negativity and feed on commented arguments, all-caps words and the angry face emoji. It’s all in a day’s work for these faceless trolls, and they don’t clock out until they have sufficiently suppressed all positivity.And while trolls aren’t the only problem on social media (there are plenty of Naysayer Nicks and Negative Nancies), they are certainly one of the largest. Negative, troll-worthy comments on social media pages, which can include anything from a cause you’re supporting to your business’ page, can dampen the livelihood and suck all the positive vibes out of a conversation. Since we all know what happens on the internet most definitely stays on the internet (forever...and ever...and ever…), ignoring these comments will only add fuel to the fire.