Broadcast journalist Cheche Lazaro looks into the enduring fondness of Filipinos for television drama series or teleseryes then and now in another special episode of the documentary “Cheche Lazaro Presents” titled “Si Ser Chief, Si Maya at Ang Teleserye” that airs this Sunday (June 16).

One of the teleseryes that has captured the hearts of viewers is “Be Careful With My Heart.” The series, whose story revolves around a widower and businessman “Richard Lim” or “Ser Chief” and nanny-turned-flight attendant “Maya dela Rosa” (Jodi Sta. Maria), remains a top-rater since it premiered in July 2012. Ser Chief and Maya’s love story and charming chemistry have captivated audiences, while scenes of the kilig-serye have consistently trended on social media.

“Be Careful With My Heart” has changed the habits of viewers in the country and has also touched viewers abroad through The Filipino Channel. The show’s appeal cuts across ages, gender, social classes and race. In fact, Malaysia’s first commercial TV station, TV 3 has reportedly expressed a strong interest in acquiring the series.

But before “Be Careful With My Heart,” other Kapamilya programs have already made a buzz in the international scene, particulary in Malaysia where “Magkaribal,” “Prinsesa ng Banyera,” “Dahil May Isang Ikaw,” “Impostor,” “Imortal,” “Budoy,” “Iisa Pa Lamang,” and “Mara Clara” have been aired. Kristine Hermosa and Jericho Rosales’ “Pangako Sa’yo,” meanwhile, became a hit in Cambodia.

Aside from Malaysia and Cambodia, some Kapamilya teleseryes were also aired in other Asian countries such as Brunei, Myanmar, China, Indonesia, Hong Kong, Singapore, Vietnam, Korea at Taiwan.

What is it with teleseryes that keeps viewers glued? What do these programs reflect about the entertainment industry and society as a whole?