Welcome to the Insight Management Academy

Invest in Insight this Summer and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and pubications.

If you're an Insight leader in a client-side Insight function, your company can:

Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;

Participate in the IMA's Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;

Apply for membership of the IMA's Insight Forum, and join ebay, Tesco, M&S and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

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What’s new from the IMA?

A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?

Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The third event of the year will be on Wednesday 12th September, when we will debate best practice in Insight Strategy, building on work we have done in the past on Mapping the Battlefield

To generate new insights, you need to make sense of information and understand the context to which it is relevant. This report focuses on what Insight generation is, why it's important, the challenges and what teams need to do to generate new insights well

A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.

We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!

Our latest best practice report takes an in-depth look at what Insight teams need to do in order to thrive in the era of Big Data. This report will give you a sense of where Big Data is headed, how to extract value from it, and how your Insight team needs to adapt to the key challenges and...

Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.

How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. This Spring you can receive a free copy as part of a 100 day trial corporate membership.

If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams