Some creative marketing strategies analyzed from a different point of view: Mine

Tag Archives: Bottle

Crowdsourcing is a process that involves outsourcing to a distributed group of people. This process can occur both online and offline, and the difference between crowdsourcing and ordinary outsourcing is that a task or problem is outsourced to an undefined public rather than a specific body, such as paid employees.

Heineken has used through its social media fan page this new business model, by allowing brand’s fans to design the 140th Anniversary Heineken Bottle. What an honor! The campaign has received more than 30.000 entries coming from 100 countries all over the world. A real success! Cheers!