Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Connected Living market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definitions

This Report focuses on “smart home” products, which refers
to devices that can be connected to the internet and remotely
monitored/controlled using another device (eg app on a
smartphone, website on a computer).

This Report also examines the challenges the smart home market
faces, explores market factors impacting the category, marketing
and advertising campaigns, as well as innovations and trends this
market is experiencing. The Report covers ownership and interest in
smart home devices, interest in a connected home, brands trusted,
reasons for disinterest in a ‘connected’ home, attitudes towards the
smart home and attitudes towards smart speakers.

Key Consumer Questions

Smart Home Device Ownership and Interest

Reasons for Disinterest in a Connected Home

Trusted Smart Home Brands

Attitudes towards Smart Home Devices

What you need to know

The majority of Canadian consumers are interested in making their
home more ‘connected’ by using smart devices. The growing desire
by the consumer for convenience, knowledge of device/appliance
energy consumption, security and energy and money savings will
support the progression of the smart home market. Many factors
such as energy costs, functionality, efficiency and convenience
have contributed and will continue to contribute to the rising
implementation of smart home products in the homes of Canadian
consumers.

While there are some barriers to smart home ownership, such as
perceived high cost to purchase, worry of data being tracked and
a lack of knowledge on the utility of such devices, there is still an
opportunity for smart brands in the category to entice the majority
of consumers who are interested. Manufacturers will likely benefit
the greatest by offering convenience, cost/energy savings, entrylevel
pricing and devices, control and secure platforms for device
operation.

Expert analysis from a specialist in the field

Written by Andrew Zmijak, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, knowledge of device/appliance energy consumption, security and energy and money savings will support the progression of the smart home market. Many factors such as energy costs, functionality, efficiency and convenience have contributed and will continue to contribute to the rising implementation of smart home products in the homes of Canadian consumers.
While there are some barriers to smart home ownership, such as perceived high cost to purchase, worry of data being tracked and a lack of knowledge on the utility of such devices, there is still an opportunity for smart brands in the category to entice the majority of consumers who are interested. Manufacturers will likely benefit the greatest by offering convenience, cost/energy savings, entry-level pricing and devices, control and secure platforms for device operation."
Andrew Zmijak
Research Analyst

What's included

Trusted by

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

Overview

What you need to know

Definition

Executive Summary

The issues

Many consumers find no use in wearable technology

Figure 1: Reasons for not owning wearable technology, September 2018

There’s a limit to what people want in wearable technology

Figure 2: Interest in wearable tech features, September 2018

The opportunities

A sizeable share of consumers own some sort of wearable tech

Figure 3: Wearable technology owned, September 2018

Active lifestyles and exercise play a major role in the wearable tech market