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Values in advertisements for children

Author(s)

Gocsál & Huszár

Publisher

CiCe Publications

Year

2003

Editor

Europe of Many Cultures, Alastair Ross Ed.

Language

English

Age group

-

Keywords/Abstract

In Hungary, as with the other post-communist countries in the region, a consumer society has developed only in the last decade. The development of a 'consumption aspect' had been hampered partly because of the ascetic and puritan character of the dominant ideology, and partly because of the 'shortage economy' resulting from the previous planned-controlled economy, and under which certain behavioural forms and patterns relating to consumerism were condemned or even penalised. A profound change has taken place in Hungary over the past fourteen years in both leisure activities and consumption.