Interpretive Writing

Captivating Stories

Improve and enrich the visitor experience through compelling, thematic stories that connect with personal experiences. Help visitors understand the significance of “your place”, its environmental wonder, historical importance or cultural significance. Provoke them to learn and think about their experiences through beautifully woven captivating stories.

How long will visitors engage with your message or story?

The Streaker – 3 seconds

The Stroller – 30 seconds

The Student – 3 minutes

When it comes to interpretive writing, research shows that signs with too many words and no white space will get passed by… as will signs that are visually unattractive. We can help you create stories that are engaging, relevant and targeted to your audience.

Mission based communication

Interpretive writing is a mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meaning inherent in the resource.

With access to unlimited information only the most engaging, most attractive, and most accessible information is going to get through to the intended audience. This is what we practice day-to-day in designing, writing content and planning interpretive resources. Content writing for interpretation is now considered its own genre and attempts to connect the complex concepts of the “ologists” to the audience.

Interpretive writing is a specialised skill. It is not journalism, or creative writing, or technical writing. It is, perhaps, one of the most powerful types of writing that can be employed because when done well enough that people read it, a message is delivered. (Lisa Brochure, 2006)

Writing alone might be engaging but at the heart of interpretation is design. Design is the bait and the hook that invites the audience to look closer and engage. Writing and design combined connects with the emotional experience of the observer, facilitates introspection and when successful, turns the casual observer into a passionate supporter.

No man can reveal to you aught but that which already lies half asleep in the dawning of your knowledge. The teacher… If he is indeed wise he does not bid you enter the house of wisdom, but rather leads you to the threshold of your own mind. ( Kahlil Gibran)

Interpretive Themes

An interpretive theme links a tangible resource to an intangible meaning. That’s what makes it interpretive. Read more