Want to crush your next job search? Use your Charlotte AMA connections to go beyond LinkedIn and the job boards, and actually get to know the people doing the hiring. People like Amy Leeper Knox of The Creative Group.

Foundationally, great care must be taken with personally identifiable information (PII), especially when it’s shared with partners and vendors. Many brands have created PII related rules and workflows to ensure data privacy, and those that haven’t need to move in that direction

Successful organizations like AMA Charlotte are powered by deeply committed people working shoulder-to-shoulder, behind the scenes, to keep them alive. As the Chapter launches its new programming year, I had the pleasure of talking with Sara Beaty, the new President, about why she took on this huge responsibility.

ift testing is one of the most commonly used methods for evaluating programmatic efficacy. It's common to see large programmatic budgets of $20M+, especially amongst DR marketers, be distributed to vendors purely on the basis of incremental lift.

Meet Allen Gannett. CEO and founder of TrackMaven, a marketing analytics software platform that helps marketers, like yourself, take a deep breath and easily prove your marketing ROI across every channel. If you’re like most marketing professionals, you can definitely relate to justifying your marketing game. TrackMaven gives you a leg up - they take care of the dirty work and make you, the marketer, look like a rockstar.