Swanndri

The Swanndri, or "swanny" as it has been dubbed, was designed by William Broome (1873-1942). Since he registered Swanndri as a trademark on December 23, 1913, it has become an iconic New Zealand garment. According to the Swanndri's corporate history, Broome's design began after he was frustrated by the persistently rainy New Zealand weather. The name Swanndri was named by Broome because the rain would literally run off the back of the garment as it does on a swan. Although new colors and features have been incorporated into the Swanndri, Broom's original design influence can still be seen in New Zealand and among other producers around the world.