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By Joe KornikPublished: Jan 5, 2014

One on One with Nuevora's Phani Nagarjuna

All consumer-facing companies have mountains of customer data, but until recently the value proposition for all that data was left largely untapped. Phani Nagarjuna, founder and CEO of analytics consulting firm Nuevora, wants to change all that.

All consumer-facing companies have mountains of customer data, but until recently the value proposition for all that data was left largely untapped. More and more, companies are realizing there is big value tied up in their big data, and are relying on analytics experts to help them navigate that particular jungle. Phani Nagarjuna, founder and CEO of Big Data Analytics & Apps firm Nuevora, says that misconceptions about the expense and difficulty of implementing analytics solutions are putting the brakes on many companies taking a deeper dive into their data, which could be costing them valuable insights into the needs of their customers, or even driving them away to competitors who are better able to anticipate what they want.