Next up: internationally-recognized
reggaeton artist Don Omar and his track “Pura Vida” are set to life by director
Jessy Terrero. Shot in Mexico City, they called on a few friends you
might recognize. Check out an exclusive behind-the-scenes shot
of actor Wilmer Valderrama on set above.

Don Omar’s chart rising track
“Pura Vida” is now available on iTunes.
Jessy Terrero captures the song’s invigorating spirit in his football-themed
short film sharing a coach's unconventional technique for pulling a team
together.

Pepsi Beats of the Beautiful Game showcases
an eclectic mix of rising and celebrated musical artists from around the world
including Kelly Rowland, Janelle Monáe, Rita Ora, Don Omar, Santigold, Timbaland and Jetta
alongside regional favorites Pearls
Negras (Brazil), Jolin Tsai
(Taiwan) and Hassan El Shafei
(Egypt). These artists’ songs serve as the inspiration for 11 short films by
dynamic directors, including Spike Lee,
Jessy Terrero, Diego Luna, Andy Morahan
and The Kolton Brothers in addition
to Idris Elba.

Each week, Pepsi will premiere songs off the album as singles on
iTunes, with accompanying short films free to view the same day on www.pepsi.com/thegame, as well as the
artists’ YouTube or Vevo channels.