Social media has irrevocably altered many of the ways we interact and receive information, including news and advertisements. Instagram, for instance, has become a major mode of outreach for brands, enabling them to easily connect with loyal and potential customers....

Internet access lowered the barriers to entry for video content creators who otherwise would have a hard time getting their work out to audiences. With sites like YouTube, Vine and Facebook, a few clicks means a video upload that can go viral in a matter of hours. The...