Encouraged Intrusion and the Entering of a Subordinate Consumption Field-Exploring Changing Gender Distinctions in the Foodie Consumer Culture

Sofia Ulver, Lund University, Sweden

In order to investigate the potential of consumer culture in changing social relations, in this investigation we will immerse into the growing consumer culture of foodies occupying the historically feminine space of domestic cooking. This article offers a tentative theory on the entering of subordinate consumption fields in benevolent contexts.