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Creating
game-changing
content
that
tells
a better
story
than
your
competitors’ is
no
simple
task.
Nor
is
easy
to
then
integrate
that
story
across
paid,
earned,
shared
and
owned
media.
The
pundits
who
say
otherwise
neglect
to
talk
about
the
operational
challenges
and
organizational
change
needed
to
get
it
done
right.
Brand
storytelling
... [ + Read more ]

Gearing
up
for
IBM
Connect,
Taking
Social
Business
to
School
By
Michael
Brito,
SVP,
Social
Business
Strategy
@EdelmanDigital
@Britopian
Social
business
certainly
left
its
mark
on
2012
and
we're
expecting
much
of
the
same
in
2013,
but
the
big
question
we're
all
asking
is
'What's
next
for
social?'
Fresh
off
the
... [ + Read more ]