Brian Goldin, CEO and founder of Voyager Search and formerly of Esri, recognizes that geospatial systems amass a tremendous amount of data. “A lot of solutions for helping people understand data haven’t evolved very well,” said Goldin. “By taking some modern web search technology and combining it with geospatial data, we can allow someone to install some software for dealing with their data without impacting their work in their existing IT environments.”

So I received a call on Monday. The voice on the line said “One must have crumpets with ones tea”. “Who’s this plonker?” I thought. A trace of New Jersey in the accent gave it away. It was Joe fresh back from his trip to London. His visit to Windsor Castle (with the Queen in residence apparently), had turned our Joe ‘posh’.

Joe relayed the story of his trip to me. Windsor Castle, he said, was particularly interesting. A huge, confusing stately home. His group debated whether to wander alone or hire a guide. “The best 20 quid we’ve spent” was Joe’s comment. The guide made the tour far more enjoyable, Joe and his group got to see the things they wanted and discovered much unexpected and new.

ArcGIS or Google Maps?

Your choice depends very much on your WHERE challenge. Let’s provide two examples.

1) Bike Trail Map – Imagine your WHERE challenge is sharing with bikers the route of a trail. You have collected data on the trails route, drinking fountains, restrooms etc en-route, have taken photos at various points on the trail and would like to include a directions option for those trying to find the trail. What stands out here in this description? Simplicity. This is a simple WHERE question. Though ArcGIS can provide a solution, the simplicity here lends itself well to Google.

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