The REI T-shirt, is inspired by and named after Rei Kawakubo of Comme des Garçons. REI is constructed from one single fabric pattern, that does not have a fixed front or back. It is reversible, seamless and unisex. Completely omitting metaphorical presence and further emphasizes its non-emotive, and anti-figurative form.

Reduction refers to the act of reducing, simplifying and minimizing distractions from what is truly valuable or essential, purging all unnecessary details and adornments. It is not about making something new or astounding. It is an exploration of the relevance and effectiveness of the reductive approach, and to create methods, objects, and designs that are not only aesthetically pleasing, but also comprehensive, functional, and efficient, giving us more time to focus on more important things in life. This project covers the timeline of the practice of reduction, as well as identifying certain issues of clutter and inefficiency, that can be improved through the application of the principles of reduction.

Kelvin (b. 1991) is a multidisciplinary designer with a strong inclination towards typography and editorial work. A good eye for detail and a keen sense of spatial awareness enables him the versatility to work across a variety of mediums. Following the minimalist precepts of ‘Less Is More’ and ‘Form Follows Function’, his works are always of timeless quality. Since the age of eighteen, Kelvin has been a freelance web and graphic designer, creating for more than eight years now, to which, much self-teaching and practice were involved to develop his set of skills, making him the comprehensive, well-rounded designer that he is today.