Friday, October 30, 2015

Why Movember is an Effective Initiative

Movember
is a global charity that aims to spread awareness about men’s health, while
growing a moustache throughout the month of November. The growth of the
moustache is accompanied by fundraising for the Movember Foundation, whose
objective is to increase early detection, diagnosis and effective treatments.
Here are some statistics that drive these initiatives:

Prostate cancer is the second most commonly diagnosed
cancer in men worldwide, with over 1.1 million recorded cases in 2012.

Testicular cancer is the most common cancer in young
men, but is often forgotten due to early detection. Prognosis is not always
hopeful.

One man dies every minute from suicide around the
world – a result of poor mental health

Physical inactivity is the fourth leading risk factor
for global mortality in men

Here
are some reasons Movember is an effective initiative with the help of a
whimsical trend that went viral:

Let’s
face it. No one sports a moustache anymore. Perhaps 40 years ago, men paraded
around with a moustache to keep up with the ongoing trend. Today, if you rock
the former pinnacle of manliness, you’ll be perceived as someone who stands
out. The idea is to invoke curiosity so you can begin educating. Attention drawn…
check!

Growing
a moustache for a cause creates a reason to solicit donations. Committing to
looking foolish during an entire month, as your moustache awkwardly grows out
is definitely not the most comfortable situation. In a sense, the self-ridicule
is inflicted upon oneself for a good cause and makes an already difficult
question to ask friends and family somewhat more feasible – asking for money.
The fact is the initiative is given much more meaning.

Finally,
growing a moustache is instantly appealing to men of all ages and facilitates
inviting friends to get on board. Besides, who said a little healthy
competition among friends ever hurt anyone? The same can be said about the
workplace. Obviously, if your job entails meeting with clients, perhaps a
conservative moustache would be optimal, as you would want to avoid looking
like a “creepster” (a cross between a hipster and a creep).

Tailbase
supports Movember. We are committed to raising funds that will go toward cancer
research and various programs for mental health. We have come up with different
ideas to have our team invested. One of them involves two of our employees
battling it out to be the “big moustache on campus”. Pictures will follow.

We
appreciate you taking the time to read our post. Support Movember by liking
Tailbase on Facebook. When you like us, you will receive a free “Movember Sale”
banner. Also, as a second incentive, we have decided to hold a draw at the end
of the month. The winner will receive a free creative design for an eblast
campaign of their choice. The prize will be applicable as of January 2016.