What to Do When Your Home Doesn’t Sell

One of the worst things that can happen to a would-be home seller is when the home never sells and expires from the multiple listing service. Waiting week after week or month after month for an offer is frustrating. Selling a home can be a stressful and emotional experience and when it doesn’t sell there are a number of questions to ask before making the next move.

Here are just a few to consider:

Should you renew an expired listing with the same broker?

Should you list with a new broker?

Should you relist the home for sale at all?

Before placing blame consider why the home didn’t sell. Here are some questions to ask:

Were you motivated to sell?

Did you follow the recommendations of the broker?

What was the marketing plan to sell your home?

Ask the broker why the home didn’t sell.

Was the home priced properly?

Was it available to show to potential buyers?

What was buyer’s feedback about your home?

After honestly reviewing these questions consider if there is something you as the seller could have done differently. If you feel it was the broker who did not fulfill their promises than it may be time to find a new broker. If your broker did their job and worked diligently to sell your home then it is probably you that needs to make some changes.

Before you relist and make another potential mistake visit other active properties for sale to determine how your home compares to the competition. Consider if you may need a price adjustment. Ask for another comparative market analysis to determine if your home is priced to beat out the competition. You may also need to do some repairs before selling. Staging your home for sale is also always a good idea.