Mumbai, September 11, 2014: Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest integrated media services powerhouse, today announced that its hybrid cloud-enabled CLEARTM Media ERP Suite will unveil never before ‘industry first’ features, further strengthening its position as the most trusted and available cloud technology platform in the market today for transforming the content business.

“As more and more clients take their content business to the Cloud, ‘best effort basis’ is not good enough. Delivering SLAs and availability are key business imperatives for Cloud application service providers. ‘Hybrid Cloud’ was a very early first from us, and now, CLEAR Media ERP application platform is ‘unbreakable’ which implies 100% trust and 100% available”, said Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies. “At the same time, we have continuously strengthened CLEAR as an unrivalled creative and content operations tool, taking virtualization forward while retaining control. You will see CLEAR unfold all of that at IBC this year”.

Visit PFT at RAI Hall #7 Booth # J16 to check out CLEAR Media ERP Suite on Cloud and exciting new features, no one else has to offer.

Smart Tasker

This industry first feature allows a single console to monitor and control all resources and tasks while having deployed them on the Cloud - even those across third party tools without multiple experts having to operate them. Now you can Pause, Resume and Re-Prioritize as required, tasks as varied as transcoding, HSM storage or network file transfer. Now that’s what we call highest efficiency and lowest Total Cost of Ownership (TCO).

Native Frame Rate Conversion Support

CLEAR Operations Cloud gets an upgrade with Standards Conversion support allowing for Frame Rate Conversion as part of any content operations workflow. Trust CLEAR Media ERP Suite to delight and not just satisfy you - support extends to auto transformation of Subtitle and for any annotation and edit performed on one frame rate version.

Live Event Support

Story Teller

Biggest empowerment to the creative user. Have the power to tell compelling stories by creating, sharpening and sharing incisive stories on the fly and in the moment across live and library content. With deep search, data overlays and filtering possibilities, you are certain to package one heck of a story.

CLEAR Player with Data overlays & advanced security support

The secure, multi-track and frame accurate CLEAR Player gets a facelift! Now integrate and overlay Live Data with a growing proxy, and enjoy advanced key encryption for piracy protection.

Enhanced CLEAR Storage Manager

Your CLEAR Storage Manager perfectly understands how crazy things can get during Live. Hence it now offers Store and Partial Restore for growing files on disk when recording Live sources.

High Availability & Business Continuity Enhancements

Site-to-Site DR (disaster recovery)

CLEAR hybrid cloud platform offers 99.987% availability and is ISO 27001 certified for business assurance. And you thought things cannot get better? There is no room for excuses when you are running your content business on CLEAR. In a world’s first, CLEAR introduces Site-to-Site application DR with support for content and application ensuring 100% business continuity. That’s CLEAR ‘unbreakable’, for you. Now also manage multiple Archive Managers for storage and retrieval across hybrid cloud locations for high availability and instant DR. Of course, this is a topic for discussion, as to how to make this work for you too.

CLEAR embedded in Premier Pro

CLEAR has made the life of a content editor seamless. With CLEAR now natively embedded into Adobe Premier Pro, you now have access to full asset management functionality of CLEAR right with the Premiere Pro NLE. So you focus on the edit without having to juggle screens.

As always, CLEAR sets the bar so high and later raises it by a few notches. You’re cordially invited to our booth (Hall 7, Booth #J 16) to witness demonstrations of these cool new industry defining features of the award winning and market leading CLEAR Media ERP Suite on Cloud.

Media attendees are invited to reach the media contact below to book slots and meet PFT representatives for more details and insights on how CLEAR Media ERP Suite is leading the ‘Journey to the Cloud’.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the world’s largest media services powerhouse. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®