On July 21, the city was placed under a state of calamity after experiencing continuous rains brought by enhanced southwest monsoon due to tropical storm Inday.

“Disasters such as this recent typhoon leave families without access to proper facilities that lead to sanitation concerns,” said Kevin Lee, Samsung Philippines Managing Director. “We want to help the people of Dagupan to forge ahead in spite of this trying time. Through this act of service, we aspire to get them back on their feet right away.”

With its commitment and corporate citizenship efforts to create positive change and give back to communities, the tech company aims to provide aide to over 1,000 families of the financial center of North Central Luzon. From August 2 – 8, those affected by the floods can use the Samsung washing machines located in front of its Customer Service Plaza, ground floor of the IMC Building, Barangay 2 & 3 Corner Nueva Rizal Street in Dagupan City.

Repair service for refrigerators, washing machines, and televisions damaged by the flood will also be offered a P5,000.00 discount on its total repair cost.

“The passion to uplift people’s quality of life is deeply rooted in Samsung. We believe in making innovations that will answer the needs of our communities,” Lee added.

This program of lending a helping hand to disaster risk areas has been part of the continuous Samsung corporate citizenship efforts. Previously, through the Samsung Service Hope centers, victims of typhoons Ondoy (Ketsana) and Yolanda (Haiyan) were able to wash their clothes for free.

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