Wednesday, March 07, 2012

A new, tablet-only magazine called The Toronto Tempest is to launch on Friday, March 9. The bi-monthly is targetting Toronto, with the focus on tech-savvy, young and influential readers. It will be available through the Apple app store and Google Marketplace and, come April, will also be available for smartphones.

"While major publications like The New Yorker, Wired, and Vanity Fair have innovated successfully in the tablet space, The Tempest will be this country’s first politics and culture tablet magazine," the founders say in a release.

“The Tempest is a natural development in the magazine world,” says co-editor James Burrows. “Until the tablet, the costs of launching an independent magazine were prohibitive. We expect to be the first of many new, young, and interesting magazines that take advantage of this space. Because we’re exclusively digital, The Tempest will feature the same high quality design consumers expect from print magazines but will also include interactive content, audio materials, and videos.

“This city doesn’t need another magazine or newspaper covering City Hall. In every issue we will publish insights into how the city’s daily life actually works. A magazine for the Occupy generation, we ask what this moment demands in terms of its politics, its journalism, its music, its art, and its humour. Our focus is the city, but readers from around the world will appreciate our perspective.”

2 Comments:

I predict this magazine will last 6 months. A tablet only magazine will not attract advertisers as 85% of app usage is on smartphone and 60% of digital usage is on computers. They will have 10 subscribers (their friends) and you cannot get advertisers to listen, you need 50,00+ subscribers to get their attention.