Chicago Internet Marketing

Stephanie Izard rose to fame in 2008 after winning Top Chef, the popular cooking competition on Bravo. She remains the only woman to have won Top Chef and has gone on to launch a critically-acclaimed restaurant, Girl and the Goat, in her hometown of Chicago.

Not really, once in a while I edit myself, but mainly I tweet without thinking about it. Life has gone from drunk dialing to drunk tweeting.

Do you read your guests’ tweets? What’s the funniest tweet you’ve read? The most touching?

Yes, I read them. There have been a lot of funny ones, but the one that stands out to me right now is “Whoa, @stephandthegoat is standing right behind me.” Funny, touching & kinda strange.

We get a lot of compliments about dinner on twitter, which is always nice.

How do you respond to a negative tweet? What about a negative review on a site like Yelp?

To be honest, I do not really read the Yelp reviews. My managers do and bring them to me, and then we all address them together. I think a negative review is like a stranger walking up to you on the street, punching you in the face and walking away.

What do you say to chefs who are skeptical of using social media?

It definitely takes time. If you are not going to do it full force, it is not worth it. If done right, it can be a very useful tool for connecting with guests.

Who on Twitter—a chef or otherwise—inspires you the most and why?

Umm, never really thought about it. maybe @shitmydadsays? He got a tv show out of his funny tweets.

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