Books are a tremendous source of knowledge and can act as a catalyst for business success claims LuCreative.

A brain is a powerful tool; through disciplined practice the mind can be shaped, meaning that if someone is bad at something today, that doesn't mean they have to be bad at it tomorrow. Sales and marketing firm, LuCreative are committed to ongoing education and development and state that books are a great tool for self-development.

About LuCreative: http://www.lucreativeuk.com/#about

LuCreative recommends professionals that if they want to become a business badass and unlock their full potential, they need to read the following five books:

Incognito By David Eagleman will help professionals to be aware of some of the processes and routines formed by the subconscious, and to be able to take control of them and use them use them to progress further.

Phantoms in the Brain by V.S. Ramachandran explores how the brain uses mapping, remapping and specialisation and how the brain has hidden areas devoted to certain functions.

The Tell-Tale Brain by V.S. Ramachandran is an accessible book that explores a region of the brain that forms our ability to relate and understand each other. This book helps the reader to understand the brain and its processing power.

Making a Good Brain Great by Daniel Amen is a practical book that helps the reader to protect their brains from negative thoughts and how to gain control of the brain and mind. A helpful book for professionals learning how to maintain a positive attitude.

The Female Brain by Louann Brizendine is not exclusively for females but details the phases and changes of a woman's brain from childhood to post menopause, plus everything in between. A helpful book for anyone looking to understand the neurological underpinnings of the female perspective.

‘The brain is an organ to help construct the world around us, and reading helps us to bring ideas and thoughts together in a way that can be understood and used to help us to become a better version of ourselves' said a spokesperson for LuCreative.

LuCreative is a direct sales and marketing company contributing to bridging the gap between their client's brand and customer base, through the use of personalised marketing solutions. With a diverse team of sales and marketing entrepreneurs, LuCreative is devoted towards the learning and development of their millennial workforce of talented young professionals, and promote reading as a big contribution to self-development.

Sheffield-based direct sales and marketing firm, LuCreative argue that networking is one of the most critical skills for aspiring professionals to master, and as a result, they have published their guide for successful networking.

About LuCreative: http://www.lucreativeuk.com/#about

LuCreative encourages their staff and contractors to utilise every networking opportunity that comes their way to build connections to help them on their entrepreneurial journey. “Having a solid network of like-minded professionals to turn to for advice and guidance is invaluable,” commented a spokesperson for LuCreative.

To help aspiring professionals ace their next networking event, LuCreative has published a guide for successful networking.

1) Take business cards

Having a business card to hand out is an excellent way to pass on information, and it will often result in an exchange with the connector. “It doesn’t have to be a huge expense, there are a plethora of sites to make cost-effective business cards, and it will pay dividends,” commented a company spokesperson.

2) Have a great handshake

A handshake is like a first impression; you only have one chance to get it right so make it count urges LuCreative. The direct sales and marketing specialists argue that a good handshake should be firm, memorable, and involve eye contact.

3) Have an 'elevator' pitch ready

An elevator pitch should be kept short and concise. In approximately 90 seconds you should be able to convey information about yourself, explain what you do and where you work, who your clients are (if you have any), and your goals for the future. LuCreative encourages their staff and contractors to create and practice their elevator pitch, so they can use it whenever necessary.

4) Build relationships

The firm believes that building strong relationships is the secret to business success. “Take time to get to know people and invest time into the relationships you build, and you’ll reap the benefits.” Said a company spokesperson. It is important to get to know people on both a personal and professional level to establish and solidify relationships claims LuCreative.

5) Quality over quantity

LuCreative believe that a good network is one that consists of quality connections rather than quantity. “Make sure you assemble a diverse network of individuals who can progress your business development. While it can be tempting to acquire as many connections as possible, it is important to make sure the people you connect with serve a purpose and help you to achieve your goals."

Based in Sheffield City Centre, LuCreative is an outsourced direct sales and marketing company. Launched by a diverse team of sales and marketing professionals from across the UK, LuCreative aim to bridge the gap between client and consumer with personalised marketing solutions. The young and dynamic firm offers clients the chance to outsource, safe in the knowledge that their brand is in the hands of professionals. The firm frequently attends industry events which offer tremendous networking opportunities.

Outsourced direct sales and marketing
company LuCreative are committed to achieving optimum productivity and teaching
their staff and contractors how to conquer procrastination using 5 easy
steps.

About LuCreative: http://www.lucreativeuk.com/#about

A 2013 survey conducted by salary.com, showed that 69% of respondents said they wasted time at work on a daily basis. “That number is staggering. Our goal at LuCreative is to eliminate procrastination from our workforce and give people the tools to achieve maximum productivity,” commented a spokesperson for the firm.

1. Wake up early

Simple but effective. There is a famous saying; the early bird catches the worm. “Everyone has the same 24 hours, it’s how they choose to use those hours that differentiates the productive from the unproductive,” commented a company spokesperson.” The direct sales and marketing specialists believe it’s important to wake up early and use that extra time to get more done.

2. Schedule a time for checking email and messages

While smartphones have revolutionised the way people work, notifications are also a massive distraction and a contributor to procrastination. LuCreative recommends budding professionals schedule a specific time to check emails and messages to prevent constant distraction. To achieve maximum productivity levels, it takes total concentration, and therefore if someone is always distracted by notifications, their concentration is being broken.

3. Set daily goals

LuCreative believes that setting small and big goals is critical for success in both personal and professional endeavours. The firm encourages their staff and contractors to set both daily and weekly goals. “At the beginning of each day identify a number of things you want to accomplish. Set a limit for yourself and work on each of them until they are done,” commented a company spokesperson.

4. Get a motivation buddy

Having a motivation buddy and someone to compete against is one of the most surefire ways to prevent someone from succumbing to procrastination.

5. Be accountable

LuCreative argue that accountability is one of the key factors for achieving maximum productivity. “One of the best ways to achieve your goals and to be productive is to make your goals public,” commented a spokesperson for LuCreative. Whether that be telling a coach or mentor, or a motivation buddy, if someone makes their goals public they are accountable to following through on them.

Based in Sheffield City Centre, LuCreative is an outsourced direct sales and marketing company. Launched by a diverse team of sales and marketing professionals from across the UK, LuCreative aim to bridge the gap between client and consumer with personalised marketing solutions. The young and dynamic firm offers clients the chance to outsource, safe in the knowledge that their brand is in the hands of professionals. The young firm have big goals and they recognise that achieving maximum productivity is crucial to achieving those goals.