Mission

The Haight Ashbury Merchants Association (HAMA) was established to build merchant cooperation, promote, improve, market, advertise, and beautify the Haight-Ashbury shopping district and visitor experience.

Our organization seeks to create a vibrant community and a welcoming place for residents and visitors alike.

Annually, we have sponsored the holiday lights on the trees along Haight street. Our members have drafted and approved a plan to revitalize the street. We are working closely with the city and other neighborhood community groups to support the following:

Addition of parklets, bike corrals and sidewalk improvements as called for in the city's Better Streets plan