Forty Fruity

challenge

Forty Fruity is a fresh juices franchise that originates from the United Arab Emirates. The Qatar franchise approached us to redevelop and freshen up the existing visual language of the menus and store graphics, at the same time keeping in mind the original brand guidelines.

solution

We developed a typographic language that complemented the original illustrations of the brand, introduced secondary colors to make it fresh, dynamic and appealing, and used a photography style that is very natural and fresh.