Doxa is a relatively small – and in some circles relatively unknown – Swiss Swissesewatchmaker. But this year is a big one for Doxa because its iconic Sub 300 timepiece is celebrating its silver anniversary.

So while the SIHH brands take up most of the headlines during the start of the watchmaking calendar, we take a look at the watch that started a familiar industry trend: the bright orange dial.

That’s right, it was back in 1967 that this brand introduced the bold dial design. During the 1960s, watchmakers were starting to make real strides in producing more reliable and robust sports watches. And Doxa decided to get in on the action by targeting the emerging recreational scuba diving market.

It is sad. Their watch designs are appealing; but, their lies about their origins, the false claims of manufacturing and their high prices just keep me from buying one. That and their forum Nazi presence.

Almost as if they have something to hide.

"Get your facts first, then you can distort them as you please."- Mark Twain

IMO, a nice watch in both dial versions. The dial inscriptions like in the 1960s, the domed hesalite... I like the watches they used to make- from the PWs to the original SUB, and the Synchron-era models (some of which featured 36 000 A/h versions of ETA ebauches). It's a shame, that they have turned into what they are now.

An appeaser is one who feeds a crocodile - hoping it will eat him last.Winston Churchill

A bit late in replying but I was talking to a friend last week who was trying to source a local watchmaker who could fix Doxa. His nephew's watch would not wind just after warranty ended and my friends had a crown issue. His nephew's watch is an ETA movement and his is Soprod based.

These are the first "real" people who I know own a Doxa, and based on their experience I would stay away.

Just make the point that Doxa did all sorts of things in the 60's. None of that has anything to do with Doxa branded watches these days.

An investment company called Synchron bought a bunch of old defunct brand names (Doxa, ISOfrane, Jenny, Aquadive) and released products under those brands which have nothing to do with the originals. It's all trading on stolen glory.

"If I could put a finger on the moment we genuinely fucked ourselves, it was the moment we decided that data was something you could use words like believe or disbelieve around...

bedlam wrote:Just make the point that Doxa did all sorts of things in the 60's. None of that has anything to do with Doxa branded watches these days.

An investment company called Synchron bought a bunch of old defunct brand names (Doxa, ISOfrane, Jenny, Aquadive) and released products under those brands which have nothing to do with the originals. It's all trading on stolen glory.