Federal PSA Delivery Now Available in 32,000+ Grocery, Drug and
Retail Stores

The PSN In-Store channel has now doubled in size, adding more than
19,000 new stores to its exclusive government PSA network.Several
major national chains have been added to give federal agencies a unique
opportunity to reach a broad-based audience on a guaranteed and low-cost
basis with informative health and wellness messaging.

February 04, 2013 09:47 AM Eastern Time

FAIRFAX, Va.--(BUSINESS WIRE)--PSN (The Public Service Network), a national media network that ensures
prime placement and guaranteed delivery of public service announcements
(PSAs), recently expanded the reach of its PSN In-Store channel from
13,000 to more than 32,000 stores. New store chains include CVS, Rite
Aid, A&P, Food Lion, Wegmans and Kmart. This increase will enable PSN’s
clients to reach broad-based local, regional and national audiences
quickly and cost-effectively.

“The goal is to help our clients exceed their
campaign objectives and demonstrate measurable impact at the lowest
possible rates.”

“PSN In-Store was designed to help government agencies and nonprofit
organizations reach consumers with important messages about health care,
public safety, disaster relief and more,” explained Robert Gaudian,
President and Founder of PSN. Gaudian launched PSN after noticing a
dramatic increase in demand for PSA spot placement on traditional media
(TV, radio, print). “The goal is to help our clients exceed their
campaign objectives and demonstrate measurable impact at the lowest
possible rates.”

Reaching consumers in the top 200 designated marketing areas and beyond,
PSN In-Store is the largest audio network in the country for PSA
distribution. PSAs aired on the channel reference a call-to-action such
as a number to text, a website to visit or a phone number to dial.
“Channel metrics prove that content is heard and acted upon by the
targeted audiences,” says Gaudian.

The Department of Health and Human Services (DHHS) was the first
government client to use PSN In-Store over 8 years ago. Since then, DHHS
has used the channel to distribute more than 40 audio PSAs and millions
of free health brochures and DVDs, in both English and Spanish.
“Incorporating a brochure giveaway, in which the PSA directs listeners
to pick up literature at the store’s pharmacy counter, is an effective
method to measure campaign success,” expressed Gaudian.

In addition to several DHHS agencies, PSN In-Store has been used by the
Department of Homeland Security, the Department of Justice, the
Department of Agriculture and the American Red Cross. “It’s been
gratifying to put our in-store network to work for a variety of
government agencies and organizations and make a significant difference
in the lives of perhaps millions of people nationwide,” says Gaudian.

Beginning February 3, a new PSN In-Store campaign will air nationwide in
nine grocery and retail chains, including Albertsons Market,
Brookshire’s, Food Lion, Harveys Supermarket, Kmart, Kroger, Safeway,
Sweetbay Supermarket and Tops. Follow PSN on Twitter at @ThePSNetwork or
use hashtag #PSNmedia to receive all of the network’s latest news and
updates.

About PSN

PSN (The Public Service Network) is a strategic mix of unconventional
and traditional media channels that provide prime placement and
guaranteed distribution of Public Service Announcements (PSAs) at the
lowest possible rates. PSN has a variety of location-based media outlets
— more than 170,000 and growing -- including grocery and drug stores,
physician waiting rooms and entertainment venues — whose value lies in
their ability to place a meaningful message in front of a consumer at
those moments when it is most relevant and likely to lead to behavior
change. The PSN In-Store channel has pioneered the distribution of PSAs
over the audio systems in more than 32,000 grocery, pharmacy and retail
stores. Please visit www.publicservicenetwork.com.