The Most Accurate Watch in the World

The Accurate, a watch that fosters humility in the wearer by featuring a mirrored dial to reflect the viewer together with a semi-subtle Memento Mori reminder of your inevitable mortal timeframe. The hour and minute discs spell out "Remember" and "You Will Die".

The dial and rim of the glass on the Accurate is mirrored, so that the wearer is reflected in the watch face (so that there is no ambiguity about who the message is aimed at). The Accurate is a link to the venerable tradition of the Memento Mori - an object designed to remind us that life is brief and that we should seize the moment while we are here.

A statement from artist/designer Crispin Jones about the design of "Mr. Jones Watches":

"Today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. The watches I design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. Of course because I would like people to wear these watches, I also work very hard to make them beautiful objects in their own right."

The Mantra alternates a very positive statement (e.g. "you are amazing") with a very negative one (e.g. "nobody likes you").Every hour the watch displays one positive message and one negative message (the wedge that you read the statement through is also the hour hand).

Over time The Mantra makes the arrogant person more humble and makes the humble more confident.

The Mantra is inspired by the psychological theories of Émile Coué who promoted the practice of conscious autosuggestion, that is the repeition of positive statements to heal the body or mind; most famously with the phrase "Every day, in every way, I'm getting better and better."

The Decider is a watch that helps you make decisions: as the seconds tick round you see either the word "YES" or "NO" displayed on the watch face; when you need to make a decision you simply look at your watch for your answer.

If you are inclined to cheat then you can pull out the winding crown which stops the mechanism temporarily giving you an answer with no ambiguity.

The watch can also answer a more complex question - when you receive it tell the watch what you want to know, then wait until the battery runs out - whatever the watch stops on YES or NO is your final answer...

The Decider doesn't necessarily make the right decision every time, but as the American motivational speaker Brian Tracy puts it, "Decisiveness is a characteristic of high-performing men and women. Almost any decision is better than no decision at all."

or as another contemporary philosopher puts it: "A wrong decision is better than indecision." Anthony 'Tony' Soprano, in "The Sopranos"