74 results for advertising agency

Article

Innocean, a global advertising agency, understands the importance of a well-designed HQ to impress clients and motivate staff. Monocle takes a look at its recent facelift, which combines Korean tradition and mid-century…

Article

John Jay helped make the Portland-based advertising agency Wieden + Kennedy a global creative force through work for Nike, Uniqlo and others. With his own spin-off, GX, he plans even bigger coups – by starting small.

Opinion

The story of advertising agencies having their idea stolen for it to turn up in a suspiciously similar form is not new, but it is also supremely unfair.

“Who nicked my idea?” is one of the eternal post-work pub arguments of the over-refreshed and underappreciated employee. From the traders who keep their stock tips close to their chest in the Square Mile by doing deals on…

Article

India has 600 million people under 25 and a burgeoning consumer society. How are brands courting these people? Monocle visits Mumbai’s advertising agencies to witness an atmosphere as heady as New York or London in their…

Radio

Louise Banbury presents the best of the week from Monocle 24 with a focus on the world of branding and advertising. We visit the Cannes Lions International Festival of Creativity and speak to the agency behind “If you see…

Opinion

Is it art or is it advertising or is it art? Or is it all just a load of ol’ toot? Last Thursday the charity Shelter nailed the answers to the walls of London’s Haunch of Venison gallery on Burlington Gardens – it’s neither…

Opinion

With the merging of Publicis and Omnicom set to create an advertising behemoth, Monocle’s culture editor wonders whether the creative business can be fun anymore?

Like all weddings you’d think you could tell a lot from the way the happy couple posed for the pictures from the big day. The front page of yesterday’s Financial Times carried a charming photograph of a fresh partnership…

Article

The practices of the health and pharmaceutical industries have no shortage of critics but there's an equally tricky battle to change consumers' perceptions once a product get the green light. Monocle meets some of the…

Article

The brief: to persuade Afghanis to take pride in their national army, to shun terrorism and to give up the narcotics trade. Not an easy task in a country where war has been raging for nine years and where the population is…

Article

Volkswagen’s mid-20th-century adverts were benchmarks. Inspired copywriting, intelligent art direction and, most importantly, a sense of fun came together to motor into the public consciousness. Meet two of the minds that…

Opinion

The final episode of Mad Men is imminent yet the series’ slick aesthetic, well-paced storylines and cast of characters addicted to breaking the rules mean that it will leave a lasting legacy says Monocle’s Andrew Tuck.

Mad Men is coming to an end. We have just a few weeks to go before Don Draper leaves our lives forever. Launched in July 2007, the TV series was created by Matthew Weiner and has charted the careers and lives of the adve…

Opinion

As an iconic work of contemporary art goes under the hammer in London tomorrow, culture editor Robert Bound assesses the importance of Tracey Emin’s unmade bed.

Tomorrow Christie’s will sell one of the two most famous works of art made in the last 20 years. When I interviewed Tracey Emin about “My Bed” last week she said that she didn’t really make it: that it made her. It did. It…

Article

Family business turned worldwide brand Benetton is about much more than high-street fashion. It bought and breathed new life into a roadside food chain and has funded a number of creative projects via its research centre…

Opinion

The right-wing Swiss People’s Party (Schweizerische Volkspartei, SVP) seems to spark controversy every time it puts up a political poster.

The right-wing Swiss People’s Party (Schweizerische Volkspartei, SVP) seems to spark controversy every time it puts up a political poster. (Who can forget its placards in favour of last year’s referendum to ban minarets,…