8. Special Knowledge. This is closely related to the concept of exclusivity. Many cults claim that they are the route to personal and/or social salvation, because they hold special, extremely valuable knowledge that’s unavailable to the uninitiated. As well, many cults only gradually reveal that “knowledge” to members in order to avoid early defections. (A great deal of this “knowledge” is so absurd that most people would walk away immediately were it to be revealed to them all at once.) As an example of this cult tendency, Margaret Singer, in Cults in Our Midst, cites a researcher who quotes L. Ron Hubbard, the founder of Scientology, as follows: “[N]ew followers or potential converts should not be exposed to [the language and cosmology of Scientology] at too early a stage. ‘Talking whole track to raw meat’ is frowned upon.” (p. 71)

9. Mind Control Techniques. These involve such measures as keeping members malnourished and in a state of exhaustion. The classic example of this was the conduct of Jim Jones’ cult in its Jonestown settlement in Guyana prior to the mass murder/suicide in 1978. More sophisticated methods are also used, examples being “self-criticism” (in political cults), the use of chanting and various forms of “sensory overload” in groups like the Hare Krishnas, and the use of “therapy,” as in the New Alliance Party.

Another important mind control technique is the destruction of personal privacy. The Moonies, for example, normally do not even allow potential recruits at their retreats to go to the bathroom unless accompanied by a member of their cult. This is a way of never allowing new or potential recruits to regain their mental balance.

Still another important mind control technique is the humiliation and intimidation of members. In Synanon, this took the form of “the game,” a warped encounter session in which individuals were attacked by other members of the group. In the People’s Temple the technique was cruder, with members being, among other things, sexually humiliated in public.

10. Thought-Stopping Language. This is another mind-control technique, but [Robert Jay] Lifton considers it so important that he made it one of his eight criteria of “ideological totalism” [in Thought Reform and the Psychology of Totalism]. As Lifton puts it, the way that these “thought-terminating cliche[s]” operate is that “the most far-reaching and complex of human problems are compressed into brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed. These become the start and finish of any ideological analysis.” (p. 429)

Put more broadly, thought-stopping phrases include any use of language, especially repeated phrases, to ward off forbidden thoughts. One common example of this is the admonition given to Catholic school children to recite the Hail Mary or rosary to ward off “impure thoughts.” The use of repetitive chanting by the Hare Krishnas serves the same thought-stopping purpose.

Another aspect of thought-stopping terms is that, as Ken Ragge points out [in More Revealed], “Loaded language, the language of non-thought, entails more than cliches. Individual words are given meanings or shades of meanings entirely separate from their normal usage.” (p. 136) To cite the most obvious example, the use of the word “Father” by members of many cults does not refer to a biological parent, but to the cult leader. These alternative meanings to common words serve to accentuate the separateness of cult members from “outsiders” or “normies” and–in the particular case cited here–infantilize members and discourage them from criticizing their “parent.”