KZ 104.3 Expands To Appleton

The move gives WKZG full coverage of the Appleton market as WKZG rimshots the market from the north. Its current format, which focuses on pop hits from 1980-1995, debuted in December 2012. It also simulcasts on 103.5 W278AU to better cover Green Bay.

The 92.9 WXMM signal signed-on with the now former Country format in September 2011. It had been the local affiliate for the syndicated Bobby Bones morning show.