Toyota has taken their 3 most rugged vehicles, the all-new Tundra, Tacoma and 4Runner, and outfitted them with exclusive TRD equipment and Bilstein shocks to make them extremely capable off-roading trucks – introduce the new TRD Pro Series at the 2014 Chicago Auto Show.

The TRD (Toyota Racing Development) heritage goes back many years with an unsurpassed history of Baja racing, street racing and other automotive sporting endeavors. The introduction of the new Toyota TRD Pro Series helps to captivate the audience at the kickoff of this year’s Chicago Auto Show.

We have outlined the fine details of these new TRD Pro Series vehicles below for your enthusiastic curiosity.

Let’s Get Dirty!

Toyota Kicks Up Some Dust with the All-New TRD Pro Series of Off-Road Vehicles

February 06, 2014

CHICAGO (Feb. 6, 2014) – Get ready to go where even roads fear to tread with the adrenaline-pumping TRD Pro Series from Toyota. Already favorites among serious off-roaders, the 2015 Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages designed by the experts at Toyota Racing Development (TRD).Rising from the Desert
The TRD Pro Series arises from Toyota’s storied off-road racing heritage, with numerous victories in the grueling Baja 500 and 1000 endurance races. Born from this experience in the desert, Toyota’s terrain-conquering vehicles will help serious off-roaders go places they never dreamed possible.Serious Specs for Serious Off-Roaders
The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit.Available on 4X4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with:

Street Cred On and Off-Road
The TRD Pro Series is the most-advanced yet in a long line of TRD packages for Toyota trucks that dates back to 1998 when the first Off-Road package was introduced for Tacoma.

TRD has been an in-house engine and chassis developer for successful Toyota racing activities around the world for nearly four decades. It also develops motorsport-derived accessories for Toyota, Lexus and Scion street cars and trucks. TRD’s U.S. operations were first established in 1979 and are headquartered in Costa Mesa, Calif., with an additional facility in Salisbury, N.C.

The TRD Pro Series will start getting down and dirty in the fall of 2014.

Original Toyota Off-Road Game Returns!
Be the first to take the TRD Pro Tundra, Tacoma and 4Runner off-road and online by playing, Super Off Road™: TRD Pro Edition Presented by Toyota.Choose your favorite TRD Pro model and put them to the test on the toughest, muddiest, most grueling online off-road track. Score power-ups, challenge friends and compete to beat the leaderboard. Visit www.ToyotaSuperOffRoad.com for more information.

2015 TRD PRO SERIES PRELIMINARY SPECIFICATIONS

###

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

The new 2014 Toyota Tacoma compact pickup truck continues to lead the pack in this important pickup truck segment. Even though there are no new important changes to the 2014 model, enthusiasts will be kept happy with all of the packages available. I tested a brand new Tacoma PreRunner V6 in the Access cab configuration and the optional TRD Sport Package for on-road fun. The Tacoma PreRunner has been the best-selling compact pickup truck in the U.S. since 2005 but it is getting a little bit old inside and outside. The real bad news for some enthusiasts is that the Tacoma X-Runner sport truck is discontinued for 2014. The good new though is that I tested the new TRD Extra Value Sport Package. The package includes a sport suspension with Bilstein gas-filled shocks, 17X7.5 inch alloy wheels, Dunlop 265/65R17 inch all-season radial tires, a hood scoop, color-keyed grille surround/bumpers, power outside mirrors with turn signal indicators/door handles/overfenders/sliding rear window with privacy glass/15V400W deck mounted AC power, foglamps, remote keyless entry, cruise control, variable intermittent wipers/washers, overhead console with dual map lamps and two sunglass storage, water resistant sport bucket seats with 4-way adjustments and driver’s-side lumbar support, metallic tone instrument panel with rallye gauge cluster, a beefy/tilt/telescopic/leather-wrapped steering wheel with audio controls/Bluetooth controls, a great located stick shifter, dual lighted sunvisors with extenders, tailgate handle, integrated backup camera and TRD Sport Graphics. This package is priced at $3,575.00 a bit high but worth it. My truck also came with these options-a tow hitch-$550.00, cargo net-$49.00, carpet floor mats and door sill protector-$195.00, VIP-RS3200 Plus Security System-$359.00 and a bed mat-$119.00. My test Tacoma also came equipped with the Entune Premium Audio with Navigation and App Suite that includes the Entune Multimedia Bundle-a 6.1 inch high-resolution touch-screen with Split Screen Display, AM-FM-CD Player with 6-speakers, auxiliary audio jack, USB 2.0 Port with iPod connectivity and control, advanced voice recognition, hands-free phone capability, Phone Book Access and Music Streaming via Bluetooth Wireless technology, HD radio, HD Predictive Traffic and Doppler Weather Overlay, Sirius Satellite radio, GraceNote, AM-FM Cache Radio and Album Cover Art. The base price for my test Tacoma is $23,560.00 and with the Extra Value Discount of $385.00, my test Tacoma was priced at $30,183.00 including delivery, processing and handling. These packages will be a joy for all enthusiasts and tekkes.

The exterior of the Tacoma PreRunner is well known with the bold front grille, hood scoop, flared fenders, mud flaps behind each wheel. Highlights include front halogen headlamps and rear LED tail and brakes lamps. The composite inner bed is made from a sheet-molded composite deck and touch, durable walls that are 10% lighter than steel. The bed deck features two-tier loading and an integrated deck-rail utility with four standard adjustable tie-down cleats. The rails are compatible with Genuine Toyota Accessories including cargo bed cross bars, a fork-mounted bike rack and diamond-plate storage boxes. My PreRunner came with a 115/400W power point that further extends the bed’s utility.

Power to move my PreRunner comes from the 4.0 liter DOHC, EFI, 24-valve, all-aluminum V6 engine with VVT-i for exceptional low-end torque. That torque is rated at 266lb.ft. at 4,000rpm and horsepower is rated at 236 at 5,200rpm. Channeling all of the torque to the rear wheels is a smooth-shifting 5-speed automatic transmission with ECT but I think it is time to load a 6-speed automatic to keep the truck more current and enhance mpg specs. When equipped with the V6 tow package, Access Cab models boast a SAE-certified maximum tow capacity of up to 6,500 pounds. An automatic Limited-slip Differential (Auto LSD) uses brake intervention to help reduce tire slippage at the rear wheels and is standard.

Giving the Tacoma PreRunner great handling and a smooth ride is the front coil-over Bilstein gas-filled shocks double-wishbone suspension with a solid 1.18 inch stabilizer bar. The rear setup features leaf springs and low-mount and staggered Bilstein gas-filled shocks. With the standard hydraulic rack & pinion steering system turn-in is sharp and precise but maybe an electric power-assisted steering system would decrease weight and enhance fuel economy.

Slowing my test Tacoma PreRunner down from speed are power brakes. Up front are 10.82 inch vented rotors clamped with dual-pistons calipers and 10 inch drum brakes in the rear. I think it is time to equip the truck with all disc brakes for extra braking power. This braking system comes standard with ABS, EBD, BA, Vehicle Stability Control and Traction Control to help keep me in control of the truck’s direction when braking hard over wet or slick pavement. The mechanicals work great together but I think it is time to upgrade some of the components mentioned above.

The interior is simple and comfortable once you get inside. With a high step-in height and low exterior height I had to ‘shoe-horn’ myself onto the sport bucket seats. I am 6ft. 3in. and would recommend that consumers looking at the PreRunner be shorter than 6ft. for easy entry and exit. Once I settled into my seat I felt comfortable in the sport bucket seat that is also cut deep to hug me when I enter tight turns. All buttons, dials and switches are within easy reach and fully illuminated for safe nighttime travel. I was a little disappointed with all of the hard plastic and would like to see a soft-to-the-touch material on the dashboard face. The center console features a metallic material with gated shifter, 3-cupholders, deep and wide storage box and open storage bins in front and at the left. Standard equipment inside not mentioned above includes storage slots in each door, power windows with driver’s-side express down, rear tow hook, power door locks, dome light, a full-size spare tires, 2-speed wipers/washers, A/C, dual 12V power plugs and a digital clock. The Access Cab came with swing-out doors that extend 80-degrees out for easy access and exit with fold-up jump seats and dual cupholders.

Standard safety features include 4-3-point safety belts , front airbags, front seat-mounted side airbags, roll-sensing side curtain airbags including a cut-off switch and standard active headrests for the front seats which move up and forward almost instantly in the event of certain rear-end collisions, side-door impact beams, daytime running lamps, engine immobilizer and a tire pressure monitor.

The Toyota Tacoma PreRunner pickup truck has been the industry leader since 2005 for good reasons. It has bold good looks, a powerful V6 engine, comfortable and simple interior and a versatile cargo box for work or play. With GM coming out with an all-new Chevy Colorado/GMC Canyon and Ford ready to introduce an all-new Ranger, Toyota will have to move forward with a total update of the Tacoma to keep its lead in the segment.

The Ford F-150 has remained as one of the best-selling vehicles you can find on this green earth. Ford knows this all too well, which is why when it comes to redesigning their unicorn pick-up truck, they put their best foot forward. With the all-new thirteenth generation F-150, Ford takes a new approach by shaving upwards of 700 pounds on its Atlas-inspired body consisting of about 93% aluminum while under the hood it gets a new 2.7-liter EcoBoost (turbocharged) V6 engine.

We are sure the new EcoBoost V6 will not disappoint in the power output department while we look for astonishing fuel consumption numbers. The engine choices for the 2015 F-150 start with the standard 3.5-liter V6 and the new 2.7-liter EcoBoost V6 right above it and the 5.0-liter V8. Ford has decieded to no longer offer the 6.2-liter V8 engine in the F-150.

Hit up the full press release below as the new 2015 Ford F-150 gets its official debut at the Detroit Auto Show this week.

More capable: Up to 700 pounds less weight plus four engine choices for an impressive combination of power, capability and efficiency

DETROIT, Jan. 13, 2014 – Ford today introduces the all-new Ford F-150, the reinvention of America’s favorite truck. It is the toughest, smartest and most capable F-150 ever – setting the standard for the future of trucks.

The all-new F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.

“F-150 is well-known for being Built Ford Tough. Now, it is both tough and smart,” said Mark Fields, Ford Motor Company chief operating officer. “The all-new F-150 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value.”

F-150 is part of the Ford F-Series truck lineup, America’s best-selling truck for 37 consecutive years and America’s best-selling vehicle for 32 years.

“We have a unique connection with our customers,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Time and again, F-150 has delivered the tougher, smarter features they want along with the capabilities they need for work or play. We build our trucks to their high standards.”

In designing the backbone of the F-150, Ford engineers improved the truck’s signature fully boxed ladder frame. It is all-new with more high-strength steel than ever – making it stronger and lighter. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial transportation, energy and many other rugged industries – are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker and stop shorter, and contributing to efficiency.

“More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop,” said Raj Nair, Ford group vice president, Global Product Development. “To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency.”

Even tougher
The 2015 Ford F-150 is the strongest and most durable F-150 ever. Before it goes on sale, it will have been torture-tested in labs, at Ford proving grounds and in the hands of some of Ford’s most demanding truck customers for more than 10 million miles.

The grueling testing simulated the demands Ford’s customers will subject the truck to throughout its average lifetime. The tests include crisscrossing the country pulling heavy trailers and hefty loads through desert valleys and over high-altitude mountain passes – in temperatures from 20 degrees below zero to 120 degrees Fahrenheit.

Customers using the F-150 for construction, mining and utilities have tested and helped prove out its high-strength aluminum-alloy cargo box.

A disguised new Ford F-150 even raced in the Baja 1000, where it earned the distinction of completing all 883 grueling miles while some other purpose-built race vehicles could not.

Even smarter
Several groundbreaking new productivity features debut in the all-new F-150, including many class-exclusives. They include:

– 360-degree camera view, using exterior cameras to create a bird’s-eye view of the truck to help the driver park, maneuver in tight spots and navigate down narrow roads and trails
– Integrated loading ramps, which enable easy loading of ATVs, motorcycles and mowers
– BoxLink™, which is a combination of metal brackets and custom cleats used to secure a variety of accessories in the cargo box, from ramps to storage bins to bed dividers
– LED headlamps and taillamps, which provide excellent nighttime visibility
– Trailer hitch assist, a new rear view camera feature that adds a dynamic line based on steering wheel angle in the display to help customers line up truck and trailer without requiring a spotter or having to get out of the vehicle
– Smart trailer tow module, using an all-new smart trailer tow wiring harness that helps identify and inform the driver of potential trailer connectivity issues, burned or unlit trailer marker lamps, and brake light and trailer battery faults
– Remote tailgate, allowing for the tailgate to be locked, unlocked and released with the key fob – eliminating manual locking and increasing convenience and security. The tailgate also is damped, dropping down, hands-free, to a flat position when opened
– High-wattage power outlets (400 watts, 110 volts) in the cab, allowing drivers to easily charge corded tools, battery chargers or mobile devices on-site or while driving
– LED spotlights on sideview mirrors, which provide powerful, durable and bright lighting around the truck exterior
– Latest EcoBoost® technology in an all-new, even more efficient 2.7-liter EcoBoost engine that features extremely high output and lightweight design
– Next-generation tailgate step, which is now fully integrated inside the tailgate and virtually invisible when not in use

Other smart innovations include:

– New 8-inch LCD productivity screen in the instrument panel, which includes updated truck apps – from fuel economy to towing tips – and the ability to create a customized home screen for customers to access their most frequently used apps in one place
– LED lighting embedded in the walls of the cargo box, which brightly illuminates the box interior to help customers quickly find tools or other items
– Rear under-seat storage in F-150 Super and Crew cabs, providing hidden storage for valuables. Two storage bins also are located underneath the rear seats
– Boxside step, now available for the short 5.5-foot box

More capable
In addition to helping customers work smarter, F-150 features segment-first technologies that automatically assist drivers. They include:

– Second-row inflatable safety belts, which work like a traditional belt but include a tubular airbag that inflates in the event of a crash and distributes the force of the impact across a wider area of the passenger’s chest
– Curve Control, which automatically provides more aggressive four-wheel braking when the truck is going into a corner too fast
– Adaptive cruise control, allowing drivers to set a cruising speed and use radar technology to monitor traffic ahead and maintain a safe distance between vehicles
– Lane-Keeping System, which is designed to help avert unintentional drifting of the vehicle outside the intended driving lane by automatically detecting the left- or right-hand road lane markings using a camera mounted between the windshield and interior rearview mirror
– Blind Spot Information System with cross-traffic alert, which uses radar hidden in the taillamps to detect a vehicle entering a driver’s blind spot while driving or backing up

A range of four engines provides more power to meet almost any customer need.

A new 2.7-liter EcoBoost with standard Auto Start-Stop and a 3.5-liter V6 engine with twin independent variable camshaft timing join the proven 3.5-liter EcoBoost and 5.0-liter Ti-VCT V8. The 2.7-liter EcoBoost engine features a lightweight, compact design to deliver the same power as some mid-range V8s.

Auto Start-Stop technology helps save fuel. Unlike start-stop solutions in other vehicles, this technology – specially tuned for truck customers – shuts off the engine to save fuel when the vehicle is stopped, except when towing or in four-wheel drive. The engine restarts in milliseconds when the brake is released.

Ford F-150 trucks equipped with EcoBoost engines also will benefit from standard Active Grille Shutters. Active Grille Shutters stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. They automatically close to reduce aerodynamic drag at cruising speed.

On sale late this year
When it goes on sale late this year, the all-new Ford F-150 will continue the tradition of offering the broadest selection of trim levels in the full-size pickup segment. Five primary trims are available: XL, XLT, Lariat, Platinum and King Ranch. Chrome appearance packages are available with XL, XLT, Lariat and King Ranch. Monochromatic sport appearance packages are available with XL, XLT and Lariat.

The FX4 off-road package can be added to most four-wheel-drive models, improving trail capability with an electronic locking rear axle, skid plates and off-road-tuned shocks.

Both the exterior and interior design of Ford F-150 reflect decades of listening to customers and understanding their occupational and recreational needs. The exterior is characterized by a new shape that suggests capability, with a wider Built Ford Tough stance, prominent wheel arches and chiseled grille.

Comfort, utility and refinement define the truck’s interior. Ergonomically optimized seating for the front row positions enhances comfort, while extending legroom for rear passengers. Buttons and controls are optimized so they can be operated while wearing work gloves.

Storage options include laptop stowage in the center console, as well as quick storage solutions for cellphones, drinks, pens and business cards.

“Once again, the Ford F-150 establishes new standards in durability, capability, technology and efficiency to help F-150 owners be more productive 24/7 – whether for work or weekend fun,” said Nair.

The F-150 will continue to be manufactured at Ford’s Dearborn Truck Plant in Dearborn, Mich., and Kansas City Assembly Plant in Claycomo, Mo.

The all-new 2014 GMC Sierra 1500 gets new EcoTec3 V6 and V8 engines with more power and enhanced efficiency including a 6-speed automatic along with improvements to the chassis, interior, aerodynamics and safety systems.

Other than these improvements there isn’t much you can do to change the styling of a pickup truck except to refine the front, double cab and cargo box. The new front fascia is highlighted with the three new rectangular chrome grille arrangement, single projector-beam headlamps, LED strip daytime running lamps, a bold chrome front bumper, spoiler down below, dual recovery hooks, and halogen foglamps. Black wheel moldings give the silhouette a luxury look as does the chrome pull-out door handles, a Z71 chrome badge on top of each front fender, six-inch chrome/rubber-insert full-length running boards, chrome strip at the bottom of the greenhouse with a chrome strip at the bottom of each door, power folding/heated/self-dimming sideview mirrors with chrome caps, and 20X9 inch polished cast aluminum wheels wrapped with 275/55R20 inch all-terrain Goodyear tires. The cargo box features new LED cargo lights, an EZ Lift and Lower folding tailgate that locks, wheelhouse liners, and a cut rubber assist step on each side at the rear of the cargo box to make it easier and safer to move cargo or to climb into the cargo box. The rear is finished with a bold chrome bumper and a single stainless steel exhaust pipe. The new looks are tight, taut and more refined than before.

Sierra’s engines are all updated with increased power, torque and fuel efficiency across the board. New 4.3 liter V6, 5.3 liter V8 and 6.2 liter engines are offered, all from the shared EcoTec engine family. All engines feature direct injection, continuously variable valve timing, active fuel management (seamlessly switching to four cylinders during light load driving to save fuel), lightweight aluminum blocks and heads. Each is mated to the durable 6L80 six-speed automatic transmissions with sequential shifting so that I was able to maintain a certain gear when needed. A new ‘cruise grade braking’ feature down-shifts the transmission on downgrades which is intended to reduce brake wear. V8 models use new larger 9.5 and 9.75 inch rear axles with the strength to accommodate the engines higher output. The new 4.3 liter V6 generates 285hp and 305lb.ft. of torque giving back 18mpg/city and 24mpg/highway with a maximum tow rating of 7,600lbs. The 5.3 liter V8 that I tested generates 355hp and 383lb.ft. of torque giving back 18mpg/city and 22mpg/highway with a maximum tow rating of 9,600lbs. The new 6.2 liter V8 generates a healthy 420hp and 460lb.ft. of torque with a maximum tow rating of 12,000lbs., the highest rating in the class.

The suspension has been refined for a smoother ride with better response to my inputs. Up front is an independent setup with coil-over Rancho high-performance gas-charged shocks. The rear features a solid axle with semi-elliptic, variable rate, two stage multi-leaf springs and Rancho high-performance gas-charged shocks. When I took the new 4X4 Sierra out on the dirt it performed great and up to my expectations. The Rancho shocks are a great addition to the Z71 off-road package. The new electric power-assisted rack & pinion steering system saves weight and gave me a very good feel for the road with excellent reaction to my inputs when driving around slow city traffic, on the highway at speed and when I took the truck off-road.

Strong brakes are important for stopping trucks and the new, larger rotors are amongst the best. Sierra features four-wheel power-assisted and vented discs. The brakes feature new Duralife brake rotors which are a hardened and strengthened surface to reduce corrosion. Duralife rotors-a GM exclusive technology-are expected to last twice as long as conventional rotors and provide quieter braking with less vibration. They work as advertised and using these new improved and refined brakes were very linear and grabbed instantly with little noise or vibration. Up front are 13 inch vented rotors clamped with aluminum-housed dual-piston calipers and 13.6 inch vented rotors in aluminum-housed single-piston calipers. Standard ABS and StabiliTrak kept me in control when braking hard on slick or wet pavement.

My SLT trim Sierra 4X4 Z71 came with an interior that reminded me of a full-size luxury sedan. The front of the dashboard and dash shelf was covered in black leather. The bottom of the dashboard, even the dual-tiered glove box was covered with new soft-touch materials, as well as aluminum trim. Attention to detail and purposeful technology defines the Sierra’s all-new cabin. The new upright instrument panel is designed for visibility and accessibility. Knobs and buttons are large, legible and within easy reach. All knobs are coated using a rubber-over-mold technology, so they’re easy to grip even through gloves. The leather-wrapped/tilt/telescopic/heated steering wheel felt perfect in my hands for optimal control. The new instrument cluster features six gauges with a centrally located, 4.2 inch color Driver Information Center that is reconfigurable with everything you need to know such as your trip computer, radio station and navigation system. A second high-mounted glove box with a flat floor joins the traditional box below. Each of Sierra’s doors has storage crafted to hold most beverage containers and other personal items. Along the center stack and center console are additional cupholders, discreet compartments large enough for most laptop computers, and connectivity options. The SLT Sierra features a 110-volt outlet, up to five USB ports, four 12-volt outlets and an SD card slot. Optional IntellLink connectivity uses a high-definition, fully reconfigurable 8-inch color touch screen with an intuitive layout and easy-to-read icons that control audio features, a Pandora app, Bluetooth phone feature, and optional navigation with an all-new map display. Most of the system’s features can be controlled by voice command, allowing me to keep my eyes on the road and my hands on the steering wheel.

The crew cab can hold up to six adults and uses dual-density foam designed to stay comfortable over long hours and continue to look great after years of use. Leather and cloth are offered, and Sierra’s new high-wear cloth seats are designed to last longer and resist staining. They were very comfortable and supportive with power adjustments on the driver’s side. For the first time on double cab models, the 2014 Sierra has new front-hinged rear doors with outside pull handles at the rear, providing improved access in tight parking spaces. Unlike trucks with rear-hinged doors, Sierra’s layout allows rear passengers to enter and exit the truck with the front doors closed. It’s just another innovation that makes the all-new 2014 GMC Sierra 1500 4WD SLT Crew Cab one of the best on today’s full-size pickup truck market.

Toyota’s paramount in the truck segment has been on a steady course for many years. Now, with the introduction of the all-new 2014 Tundra, the expected ruggedness, packed set of available features and build quality from Toyota, takes the American brands head-on with a regained confidence.

The new 2014 Toyota Tundra receives a few updates to make its bold stance be better recognized in a highly competitive truck segment. The new 2014 Tundra retains much of its chiseled and boxed-off exterior sheet metal, which carries the hard-edged theme into its interior. The addition of daytime running LED lights and a slight re-sculpt of the grill and bumper areas up front define the major changes for the exterior. Additionally, the review camera now comes as standard equipment for the 2014 model year. Toyota’s Entune suite of apps within the infotainment system is also added to applicable trim levels. The 5.7-liter iForce V8 engine is carried over producing a healthy 381 horsepower at 5,600 rpm and 401 ft. lbs. of torque at 3,600 rpm.

The Tundra CrewMax, basically a full-size double cab truck with seating for 5, is the largest variation of the Tundra line followed by a double cab featuring shorter rear doors and then the regular two-door cab. Trim levels start with the SR having a standard 4.0-liter V6 with 270 horsepower or the 4.6-liter V8 with 310 horsepower on either the SR or SR5 trims. From there, the 5.7-liter V8 can be had on all trim levels including the Limited and specialized Platinum and 1794 packages all receiving a 6-speed automatic transmission mated to the 5.7-liter V8.

The large 5.7-liter V8 in my Tundra CrewMax Platinum retains its thirst for any grade of unleaded fuel you can throw at it. The looming lackluster fuel consumption numbers also remain, only getting 13 mpg city and 18 mpg highway for 4×2 5.7-liter V8 models. 4×4 models get the same city EPA estimate while the highway mileage drops 1 mpg to 17 mpg. The time in my 2014 Tundra CrewMax 4×2 Platinum test vehicle I saw a consistent 14.6 mpg around town and was able to get my best figure of 18.8 mpg on the highway. The highway fuel consumption saw its way to 17.4 mpg once you climb to 70 mph, all without carrying any load other than two passengers up front.

Mating the 5.7-liter V8 to a quick-shifting 6-speed automatic transmission makes the Tundra a capable towing truck. Combined with an automatically-engaged limited slip differential, the 4×2 and 4×4 Tundra models can tow with ease and navigate slippery trials without breaking a sweat. A dedicated tow/haul mode adapts the throttle input and transmission shifting points to compensate for an extra load out back by holding gears longer and advancing throttle position.

Of course with not-so-thrilling fuel consumption figures, the new 2014 Tundra is expected to lead the way with its towing and hauling abilities, and that it does. The new 2014 Tundra is rated to tow up to 10,400 pounds for all properly equipped 5.7-liter V8 trims. For protected storage space, the Tundra CrewMax allows you to stow away items in the rear seating areas after easily folding seat bottoms up. A new damped tailgate provides access to the rear 5.6 foot bed with the ability to haul just over 1,500 pounds.

Driving the new 2014 Toyota Tundra is surprisingly simplistic, which is a good thing considering how trucks of this shear size are sometimes expected to drive, handle and operate like a bus. Basically, the new Tundra is easy to maneuver, park and has a good ride – with a dash of firmness to gently remind you that you are still driving a large truck. Even the steering angle makes turns an easy task much like a capable full-sized sedan. The slight firmness is what places its ride quality marginally below some of the new offerings from American competition in the truck segment.

The new 2014 Tundra CrewMax 5.7-liter is a decent performer on pavement for a larger double-cab truck. 0-60 mph time comes in around 6.9 seconds, a reassuring trait of the Tundra’s road-going demeanor. The large 20-inch wheels and tires, part of the Platinum CrewMax trim’s standard features, aid to the Tundra’s latteral grip where the quick-acting traction and stability control doesn’t get overworked to keep things in line.

On the inside of the new 2014 Toyota Tundra CrewMax Platinum, comfort and abundant space is king, while much of the plastic surfaces, encompassing the majority of the interior except for the seats and floors, actually mesh well for the expected use that you get out of a truck of this magnitude. The abundance of plastics is an obvious visual characteristic of the Tundra’s dashboard and floorboard console areas. However, the use of the plastic materials never really sets off any cheap or compromising alarms. It proves to be useful for easily cleaning surfaces and long-lasting durability, especially for the rugged blue-collar type on those days where exploring the vast open grounds of American backcountry is expressed all over your clothing.

The new 2014 Toyota Tundra CrewMax Platinum, from its interior’s middle-grounded comfort level, attempts to please everyone and not just one side of life. The perforated leather seats with unique pattern stitching on the upper seat backs, as part of the upgraded Platinum package, adds a nice aesthetic and quality appearance to the cabin. The heated and ventilated front seats are a nice touch to the luxury side of things combined with a power telescoping steering column, power folding and heated outside mirrors, power sliding rear window, driver seat memory and upgraded 12-speaker JBL audio system with streaming Bluetooth audio. The controls are kept simple with large knobs and an easy-to-navigate infotainment system combining the GPS navigation, audio controls, Entune app suite, and a minimal amount of vehicle settings when properly paired to a smartphone via Bluetooth. Dual climate zones are added within the Tundra CrewMax Platinum trim level also. The gauge cluster has large dials and a color center LCD information screen toggled via steering wheel mounted buttons. The options added to my Tundra CrewMax Platinum 4×2 were the larger heated tow review mirrors, which featured integrated amber LED turn signal and running lights, running boards, wheel locks, spare tire lock and a plastic bed liner.

The main benefit of the new 2014 Toyota Tundra remains to be its value perception where the base pricing starts at just $27,563 for a regular cab SR time and just $36,940 for a Limited CrewMax 4×2. My 2014 Toyota Tundra CrewMax 4×2 Platinum, with all of the added features and Platinum package equipment, comes to an as-tested price of $45,794 including a $975 delivery and processing charge. Many comparably equipped trucks, such as the new Chevrolet Silverado 1500 DoubleCab will tip the price scale at $46,500 or higher, making the new Tundra an attractive buy without compromise in what defines a capable large double cab truck.

The all-new 2014 Chevrolet Silverado embodies the latest update to Chevrolet and GMC’s line of trucks building upon a long lineage of tried and true American pickup trucks. The steadily beating heart of America lives on in the new Silverado attempting to appease those expecting a rugged vehicle to get just about any feasible job done – but with the comfort, safety and easy of usability that today’s technology has paved the way for. The new Chevy Silverado is just that all wrapped up under a value-perceived price tag.

With the introduction of other all-new designs from auto manufacturers that are fortunate enough to be well endowed within the truck segment, Chevrolet had no plans to be left behind. The new 2014 Silverado, being one of the top sellers and highly sought-after pickup truck offering in America, there was naturally room to make the Silverado the best one yet.

During my time in the new 2014 Silverado, I was taken back to many times I have driven older variations of Chevrolet trucks but never had they offered a nicer interior or one that just made sense in the retrospect of the many things people tend to do with trucks. It is safe to say the new Silverado outfitted with my test vehicle’s Z71 off-road package and advanced 4×4 drive system it is a capable truck not afraid to get its newly sculpted body panels dirty.

Powered by the 5.3-liter V8 Ecotech3 engine producing 355 horsepower at 5,600 rpm and 383 ft-lbs. of torque at 4,100 rpm, the new Silverado fits the bill to trailer upwards of 11,500 pounds with the proper configuration. Of course without a full load the new Silverado is quite adept to making quick runs around town and comfy travels on the highway. Runs to 60 mph come in at about 6.7 seconds while the cylinder deactivation seamlessly works in the background for highway fuel consumption at an EPA estimated 22 mph. City EPA figures come in around 16 mpg. However, on my frequent trips through inner city streets I saw a steady 17.4 mpg and my highway travels yielded 21 mpg. I could not consistently break the 21 mpg barrier I faced on the highway but was able to get short spurts of about 23.5 mpg when steadily holding 70 mph with cruise control. There is no doubt that the Silverado is much improved over previous generations in terms of fuel economy, especially taking advantage of updated cylinder deactivation and direct injection in the latest 5.3-liter V8 engine.

Fortunately, the 5.3-liter V8 does not disappoint in its pulling power especially when the new Silverado is properly equipped with an optional Max Trailering Package, capable of towing up to 11,500 pounds. Though not equipped on my test vehicle, the Max Trailering Package is a nice addition to really open up the possibilities for the iconic American pick-up truck. Adding to the new Silverado’s capabilities the Z71 off-road package gets monotube shocks, automatic locking rear differential, all-terrain tires wrapping 18-inch machined-aluminum wheels, and hill descent control. The 4WD system can be switched out of 2WD and automatic modes to a locked 4-wheel-drive through a dash control knob activating the underbody shielded transfer case with no fuss. Getting stuck in a rut all of a sudden becomes an afterthought in most situations you would put such a vehicle in.

Driving dynamics for the new 2014 Chevy Silverado Z71 Crew Cab 4×4 are much improved for a pickup truck. The suspension vibrations and body clatter is kept to a minimum while the body roll and overall road-going feel gives you some assurance but lets you know its limits when you are about to cross them. The quick-acting stability and traction control keep the light rear-end in check under heavy acceleration and turn-ins. There is hardly ever a time where you feel as if the Silverado is about to swing its rear box around. Speaking of the rear box, a new optional EZ-Lift and Lower Tailgate is a welcomed feature where the tailgate no longer plunks down with a hard thud when opening. Sure any regular tailgate making an abrupt open may assure some of its true ruggedness, nevertheless, my new Silverado Z71’s standard EZ-Left and Lower tailgate proved to smoothest of pickup truck tailgates, and easiest to close.

The all-new cabin of the 2014 Chevy Silverado is been reworked all around. The new optional leather-appointed seats of my Silverado Z71 featured ventilation and heating. The two optional bucket seats up front, replacing the standard 40/20/40 leather appointed split bench, proved to have a surprising bit of bolstering to keep you in place with plush seatbacks. Rear seating, only lacking the bolstering, proved to be almost as comfortable as the front only hindered by their positioning and smaller surfaces. Integrated into the driver’s seat, through the optional Driver Alert Package (front and rear park assist, lane departure warning, forward collision alert) found on my Silverado Z71 test vehicle, was the safety alert seat feature, which vibrates a portion of the seat when the vehicle’s front or rear sonar sensors sense approaching options when you are either backing up, slowly moving forward, or about to change lanes while a vehicle is in your blind spot or you are about to collide with a vehicle in front of you at speed. Additionally, the system will vibrate when detecting vehicles crossing your rear path, mostly when backing out of a parking space.

The all-new 2014 Chevrolet Silverado made the short list for the final choice in 2014 North American Truck of the Year award. The Silverado has what it takes to take the crown; though, the competition remains strong. The Silverado’s value is still a major player where my fully loaded-up Silverado 4×4 Z71 Crew Cab tested out at a price of $48,595. A base Silverado Crew Cab starts at just $31,715 for the V6 2wd version while the 5.3-liter V8 Z71 2wd Silverado starts at $36,155.

I just finished my seven-day test drive of the all-new 2014 Chevy Silverado 1500 2WD LT Crewcab with the Z71 off-road package. I can report that Chevy executives and bean counters can now exhale as this is Chevy’s greatest full-size pickup truck. The all-new Chevy Silverado is new from the hood to the hitch but with the same prices as last year’s models. It is engineered to be stronger, smarter and more capable than ever before. A beautiful form follows a great powertrain as the V8 fuel economy is best in class with best available towing ratings of any light-duty pickup. It even comes with standard scheduled maintenance for two years or 24,000 miles. Among the hundreds of improvements, large and small are: a trio of all-new EcoTec3 engines-a V6 and two V8’s that provide class-leading V8 fuel economy and towing capability without the coast and complexity of turbocharging, a quieter and more comfortable cabin using high-strength steel that makes the frames and cabs stronger and lighter, yet can take the pounding of towing, hauling and off-road operation year after year, a refined new interior featuring ample storage, multiple power and USB connections and available high-wear cloth for bench or bucket seats and features connectivity tailored to the needs of today’s savvy truck customers such as MyLink which provides powerful connectivity for work or family with simple, intuitive controls. New revised steering, suspension and brakes for improved ride and handling are the result of the strategic use of aluminum alloys to reduce the weight of engines, front suspension components and hoods and other parts, plus ingenious solutions for managing cargo in the bed. The all-new Chevy Silverado has it all in spades.

EcoTec3 engines that power the all-new 2014 Silverado 1500 include a 4.3 liter SAE-certified at 285hp and 305lb.ft.of torque, a 5.3 liter V8 certified at 355hp and 383lb.ft. of torque and a 6.2 liter V8 that will be available later in the model year. All three EcoTec3 engines feature direct fuel injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing, a combination not found in competitive trucks. The engines also use compact overhead-valve design and weight-saving components such as aluminum blocks and cylinder heads to reduce mass, give great low-end torque, and additional energy savings. All three provide the proven power, torque and dependability of a large-displacement engine, seamlessly switching to four-cylinder mode to save fuel during light-load driving. The 5.3 liter V8 has EPA-estimated fuel economy of up to 23mpg highway (2WD models) the best of any V8 pickup, better than Ford’s EcoBoost V6. Silverados equipped with the 4.3 liter V6 will have towing ratings up to 7,200 pounds, the highest for any base V6 in the segment. Silverados equipped with the 5.3 liter V8 and the max towing package has a towing rating of up to 11,500 pounds, which is more than any light-duty pickup currently on the market.

All engines are mated to GM’s Hydra-Matic 6L80 six-speed automatic transmission with sequential shifting on the column shifter enabling me to hold each gear as need in any situation. The proven 6L80 pulls strong and the gear changes are imperceptible and seamless.

Silverado’s exterior design blends strong Chevy truck heritage with a refined, modern look. The new design is more muscular, more functional and more aerodynamic. A twin-port grille with the Chevy Bowtie prominent, stacked headlamp clusters, a Z71 badge, a full-width chrome bumper with foglamps at the sides, dual tow hooks and a spoiler down below including the dual power dome aluminum hood create a strong presence, which is carried through in sculpted body sides and fender flares. In the rear are giant wraparound lamp clusters, a step-up rear bumper, locking liftgate and a corner step up with rubber pad.

The all-new Silverado design is about much more than just good looks, however. The new front end is engineered to improved sealing for more efficient cooling, while the roof and tailgate spoiler were shaped in the wind tunnel to smooth airflow over the truck for reduced drag. New inlaid doors, which fit into recesses in the bodyside, reduce wind noise for a quieter cab.

The all-new interiors reflect the same focus on form and function. The upright instrument panel, six-gauge instrument cluster and multiple storage options are tailored specifically to the needs of truck customers, whether for work or for pleasure. Controls are functional, logically placed and easy to operate with work gloves on. Rear doors on crew cabs are larger for easier entry and exit. The new cab is stronger, with nearly two-thirds of the structure made from high-strength steel for a confident feel and improved safety. Similarly, the main rails and key cross members of the updated frame are high-strength steel with major elements hydroformed for reduced mass and improved strength. New shear-style body mounts tune out both up-and-down and side-to-side movements for a quieter, more comfortable ride. Double cab and crew cab models have a set of hydraulic body mounts to further isolate the cabs. Combined with numerous other acoustic and NVH (noise, vibration and harshness) enhancements, the intended result is a solid, refined feel with no loss in traditional truck capability. When driving the all-new Silverado it feels the same as if I am driving a full-size sedan, and this why:

The chassis of the 2014 Silverado includes a number of customer-focused updates. A revised front and rear suspension and wider wheels provide a more comfortable ride and more confident handling. Up front is an independent coil-over setup utilizing premium Rancho monotube gas-filled shocks, A-arms and a stabilizer bar. The rear features a solid axle with semi-elliptic variable-rate, 2-stage multi-leaf springs and premium Rancho monotube gas-filled shocks for a very smooth ride and the ability to load the cargo box and cabin with no loss of ride height. The new electric power-assisted, rack & pinion steering system improves steering feel and reduces fuel consumption. Two strut braces on the sides of the engine bay adds stiffness and quicker reaction to my steering inputs.

The all-new 2014 Chevy Silverado 1500 LT features smart solutions for cargo management because the box is made of roll-formed steel for increased strength and reduced mass, compared with the stamped beds used by the major manufacturers. The Silverado’s CornerStep bumper, combined with handholds built into the new box rail protectors, makes it easier to access the box. The bed is also available with new upper tie-down hooks, under-rail light-emitting diode lighting and an EZ lift and lower tailgate. For the first time, Silverado 1500 crewcabs will be available with a longer 6ft.6inch box, in addition to the previous 5ft.8inch box, enabling customers to carry more cargo while still being able to park in many garages.

The all-new Silverado will be available with segment-exclusive safety features such as Forward Collision Alert, Lane Departure Warning with an Active Safety Seat, and Front/Rear Park Assist. StabiliTrak with Trailer Sway Control and Hill Start Assist are standard on all Silverados. Standard safety systems in the all-new 2014 Silverado LT Z71 include driver/front passenger airbags, front/side-impact outboard front/rear side head curtain airbags, airbag sensing system for the passenger, StabiliTrak stability control with trailer sway control & hill-start assist, tire pressure monitoring system, daytime running lamps, six-3-point safety belts with front pretensioners/load limiters, six-months of OnStar collision alert and turn-by-turn navigation.

The all-new 2014 Chevy Silverado 1500 LT Z71 2WD Crewcab is more refined than ever with the latest in performance with fuel economy, refined handling and confidence, comfort, interior space with all of the latest technologies, safety and cargo management systems and innovations that make the new full-size pickup from Chevrolet one of the best on the market.

COPYRIGHT: 2013: HARVEY SCHWARTZ

SPECIFICATIONS

Price: $36,155.00 base/$41,210.00 as tested including destination

Wheelbase: 143.5 inches with the 5ft.8 in. box/153 inches with the 6ft.6in. box

Total length: 230 with the 5ft.8in. box/239.6 inches with the 6ft.6in. box

Overall width: 80 inches

Overall height: 74.2in. with the 5ft.8in. box .73.7 in. with the 6ft.6in. box in 2WD

The all-new 2013 Ram 1500 continues its profound on-road and get-the-job-done attitude with an extensive refreshing for this year. Receiving a new freshened look on the outside and a tastefully revamped cabin, the new 2013 Ram 1500 proudly garnishes its 2013 North American Truck of the Year award excelling as the best Ram yet.

Touting a slightly refreshed face, the Ram 1500 starts off its base SLT trim life line with a more powerful and efficient 305 horsepower and 269 ft-lbs of torque V6 engine as standard equipment. Moving to my Ram 1500 Sport trim it adds the 5.7-liter V8 HEMI good for 395 horsepower and 407 ft-lbs. of torque. That is enough power to tow up to 10,450 pounds.

A brightly shining aspect of the new Ram 1500 Sport’s powertrain is its efficiency without compromising its sheer power output. The new cylinder deactivation mapping is the most advanced yet allowing for 4-cylinder modes at low speeds and the ability to hold the 4-cyinder mode under conditional moderate loads or gas pedal inputs. Not only do the transitions from 4-cylinder to 8-cylinder modes happen without any visual indication on the dashboard, but your uninterrupted attention is required to take notice to the subtle switchover. Basically, the cabin remains vibration-free from the deactivation making the whole experience seamless and economical.

The efficiency model of the new Ram 1500 does not end with its powerful and efficient V8 engine, but being mated to a new 8-speed automatic transmission sets other fuel saving and performance advantages in motion. The 8-speed automatic transmission shifts smoothly yet is up to the job of transmitting power to the rear wheels or all four to tow just over 10,000 pounds at the push of a button. The 8-speed automatic has manual shifting buttons forward-facing on the steering wheel just above the cruise control buttons. With just a load of a few passengers you could expect to get as much as 25 mpg on the highway. During my excursions on the highway with just two passengers I was able to average 23.6 mpg on the highway at about 60 mph. Of course this figure dropped drastically after climbing above 70-75 mph. Around town I saw a low average of 14.9 mpg, which is a bit short of the EPA estimated 17 mpg city mark probably due to my enjoyment of the 407 ft-lbs. of torque jolting the Crew Cab forward from a dead stop.

Creature comforts in vehicles like the new Ram 1500 make it an attractive buy for those seeking a vehicle that can serve many purposes. Equipped on my new 2013 Ram 1500 4×4 Sport Crew Cab was a new air suspension system (only available for quad and Crew Cab models). The system provided the ability to raise and lower the vehicle as much as 4 inches total for a low entry-exit height, normal height and two off-road height settings. Taking many of its advanced control cues from the Jeep Grand Cherokee, the Ram 1500 Sport’s air suspension automatically lowers to an ‘Aero Height’ when speeds of about 60 to 65 mph are reached. The vehicle will automatically return to normal ride height when the speed drops near 30 mph. Moreover, the ride quality benefits from the air suspension system making use of the Ram 1500 Sport Crew Cab’s long 140.5-inches of wheelbase. To me the ride quality was among the best in its class, though the expected sharpness to the ride when going over bumps or uneven terrain reminds you that the Ram 1500 Sport Crew Cab is still a rugged and capable truck.

The new 2013 Ram 1500 embodies many new design elements, especially throughout its redesigned interior cabin. As an American ‘Guts and Glory’ pick-up truck, the new Ram 1500 Crew Cab can transversely give off an impression of a large SUV’s cabin. Interior space is plentiful, enough for 5 tall adults and leaving a bit of extra room to spare. The heated/ventilated perforated leather bucket seats up front add a bit of luxury to the equation topped off with the advanced gadgetry found in the latest iteration of Chrysler’s Uconnect system, which is fed through a new high-resolution 8.4-inch LCD touch-screen.

Having several controls virtually at your fingertips via the large center-dash color LCD touch-screen, makes the enjoyment of bringing infotainment into an environment thought to be only for the rugged blue collar worker or outdoor sporting adventurer. You can have your cake and eat it too, literally.

Truly setting itself into a new pick-up-truck realm is the plentiful amount of features and luxury amenities that can be had on the new Ram 1500. The Ram 1500 in its 4×4 Crew Cab Sport flavor gives you body-color painted bumpers, dual exhausts encased in the painted rear bumper, sport accents – all meshing into the forward slanted nose of the Ram. Up front you have the characteristic Ram grill, also accented in the body color, and a darkened housing for the new projector beam headlights. Out back the LED taillamps get a darkened color treatment. The side door badging is enlarge possibly to signify the serious statement the Ram makes in is under-skinned ruggedness.

Other design elements refreshed for the new 2013 Ram 1500 simply make life easier. The Ram 1500 Sport Crew Cab is quite the versatile truck. The new optional Ram Box compartments add a water-tight, lockable and lighted storage area on either side of the cab. This storage area option, in conjunction with a dual glovebox and adjustable cargo tie-downs and a bed extender, give you plenty of possibilities for stowing and going.

The new 2013 Ram 1500 4×4 Sport Crew Cab is surely the way to go for a robustly-styled yet sporty looking truck with ample room for 5 occupants, capable towing of just over 10,000 pounds, a cabin that exudes quality and a hefty dose of luxury, and excellent ride comfort all without diminishing its true duties as a serious truck.

The pricing of the new 2013 Ram 1500 starts at a respectable $34,080 for an SLT trimmed V6 Crew Cab model. From there the HEMI V8-powered Ram 1500 4×4 Sport Crew Cab gets a starting sticker of $41,555. Loading up a new Ram 1500 Sport Crew Cab with the better portion of every available amenity from the long options list, you can expect to pay the admission price of about $53,000. Of course you can bring that price down quickly by thousands through elimination of stand-alone options like the RamBox Cargo Management option ($1,295), Leather-Trimmed heated/ventilated bucket seats and heated steering wheel ($1,875) or the Active-level 4-corner Air Suspension system ($1,595). Either way you have it, the all-new 2013 Ram 1500 is well deserved praise of being the 2013 North American Truck of the Year and Motor Trend’s 2013 Truck of the Year.

If you are thinking Ford is contemplating a new rocket ship called the Atlas, then you would be just slightly mistaken. The new Atlas Concept, making its debut at the North American International Auto Show in Detroit this week, is a glimpse into the future of pick-up trucks from Ford. You can say the Atlas will be a virtual rocket ship in the sense of propelling the company into overdrive for the commercial pick-up truck market merging with normal consumers making an even bolder statement with more brute.

The Ford Atlas Concept will push the limits for combining fuel efficiency from Ford’s next generation EcoBoost turbocharged engines and all the capabilities you would want out of a full-sized pick-up truck, including competitive towing, rugged construction, versatile utility and a technologically functional yet comfortable cabin.

Some of the design of the Ford Atlas Concept has many traits of commercial vehicles, which is a useful aspect wanted in many new pick-up truck consumers. Turning to intensive aluminum construction to reduce weight and increase fuel economy, the Atlas will probably be offered alongside of a forthcoming F-150 having a more upscale vibe to it.

Ford Atlas Concept: The Future of Pickups

• Ford Atlas Concept is the future vision for pickup trucks

• Innovative design integrates capability and smart technologies to transform customer
expectations of what Built Ford Tough® will look like in the future

• Trailer towing and cargo hauling are made easier with innovative features designed
specifically for truck owners to improve utility and confidence

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design,
capability, fuel efficiency and smart technologies that will define future pickup trucks.
“The Ford Atlas Concept previews the innovations that will transform what people expect from
their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36
years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

Design with purpose

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work
and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and
chiseled grille – all to reinforce its functional Built Ford Tough® image.
“We wanted the concept to reflect how Ford trucks help customers in both their worlds –
professionally and personally,” said J Mays, Ford group vice president and chief creative officer.

“Every surface and feature in the vehicle has been crafted for purpose and capability while
retaining an unmistakable Built Ford Tough look.”

Designers enhanced truck functionality, while creating new advanced features (see infographic
here). For example, multiple tie-down points are integrated within the cargo box walls and load
floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

Leading fuel efficiency

The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces
truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine
when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it
is towing.

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains
of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with largerdisplacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic
elements that reduce wind resistance. They include:

• Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine
cooling is needed, such as during low-speed stop-and-go driving or while working in hot
weather. The shutters automatically close to improve aerodynamics when cruising on
the highway at steady speeds

• Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at
rest and low speeds, but automatically close at highway speeds to improve
aerodynamics. Self-charging batteries use energy from the wheels’ motion to power the
shutters

• Power Running Boards: Auto-deploying running boards help passengers enter the truck
at rest and tuck up against the truck when it is moving to improve aerodynamics and
ground clearance The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.
Work and play smarter, not harder Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

• Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes
a step further by adding the ability to also act as a cargo cradle – lifting and holding
extra-long cargo items above the truck and freeing valuable bed space

• Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer with
the twist of a knob. Ford research shows that backing a trailer is often the most
intimidating task a truck customer can face

• Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic
Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling, eliminating
maneuvering guesswork by showing visual cues in the truck’s center display screen

• 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye view
of the truck to help position the vehicle in tight places or when there are obstacles near
the truck – such as on a busy job site or grocery store parking lot

• LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination
than conventional halogen or HID lights and lasts longer. LED lamps also offer nearinstant
response, giving valuable extra warning time for following traffic

• LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting
brightly lights the cargo box and job site after the sun goes down with minimal battery
drain compared to standard headlights or plug-in lights

• Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box
can be quickly removed and set up to assist with loading wheeled items into the bed

Pickup trucks continue to be the best selling vehicles in the industry because of their versatility and functionality. Most are light duty 1500 models that can take care of most needs but when you need maximum torque, towing power, size and interior room and comfort nothing beats the new GMC Sierra Denali with the 6.6 liter Duramax turbo-charged diesel engine matted to the Allision 1000 six-speed automatic transmission.

Technology features include optional WiFi, USB connectivity, Bluetooth, OnStar 9.0 and navigation that help make work on the road easier.

The increases in payload and towing capacity are due to a variety of enhancements, including beefier rear springs, and U-bolts, revised rear axle tubes and shock tuning, revised pickup box cross sills and other structural enhancements too numerous to mention.

Sierra Denali HD models are offered exclusively in the crew cab body style, in regular-and long-box configurations and in 2WD and 4WD.

The Denali-specific bullet-hole chrome grille makes the trunk instantly recognizable. Additional chrome trim and body-color bumpers further distinguish it. Sierra Denali also offers a unique combination of interior style and luxury including standard nuance perforated leather appointed front bucket seats with heated and cooled 12-way power adjustments. A Denali exclusive leather-wrapped and heated steering wheel which features wood-grain accents and a host of auxiliary controls is standard.

Denali models feature a unique center console, enhanced interior bright work and detailed, highly finished embossed sill plates. The center console has wood grain trim and a lid that conceals the dual cup-holders creating a more finished and refined appearance.

Helping the GMC Sierra Denali HD 2500 4XD achieve best-in-class 397hp at just 3,000rpm and 765lb.ft. of torque at just 1,600rpm, is the Duramax 6.6 liter turbo diesel and Allison 1000 six-speed automatic transmission. The engine features a high-pressure (30,000 psi/2,000 bar) Piezo-actuated fuel system for greater fuel efficiency, improved performance and reduced emissions. An exhaust brake system enables controlled vehicle slowdown on downhill grades without actuating the brakes. The Allison 1000 features a driver shift control with tap up/tap down shifting and a patented elevated idle mode cab warm-up feature. Also, the tow/haul mode reduces shift cycling for better control and improved cooling when towing or hauling heavy loads.

All Sierra HD models feature fully boxed frame assemblies that were redesigned last year with reinforced cross sections and use more high-strength steel for greater durability, higher towing capacity and improved ride and handling. The front sections are hydroformed. Additional chassis and suspension features include: front axle weight rating up to 6,000lbs front gross axle weight rating enabling a snow plow to be used on all 4X4 models, a short arm/torsion bar front suspension that features forged steel upper control arms and precision-machined cast iron lower control arms, five different torsion bar rates that support five different front gross axle weight ratings to help stabilize the range of trim heights of various models under load while enhancing appearance, handling durability, tire wear and alignment. The trim height is adjusted on each bar via a single bolt, easily allowing the height to be changed to account for the weight of a snow plow or other accessories. An upper shock mount attachment design that’s positively connected to the frame with two fasteners eliminates squeaks and clunks while supporting higher load capacity and increased durability. The asymmetrical leaf-spring design minimizes axle hop and enhances traction control efficiency. The two-stage leaf-spring design on the 2500HD models feature 3in. wide leaf springs. Four-wheel power-assisted disc brakes with hydroboost is standard on all models, including four-wheel, four channel ABS.

Sierra HD safety features and crash avoidance features include StabiliTrak electronic stability control with all single-rear-wheel models, large 4-wheel disc brakes, seat pelvic/thorax and head curtain airbags, rear vision camera, trailer sway control system and hill start assist on single rear wheel models.

Every available engineered and high-tech feature makes the new GMC Sierra HD Denali pickup right for every job or fun adventure that you can think of. It is my choice for HD trucking.

The Toyota Tacoma mid-size pickup truck is still the best selling brand in theU.S.by a wide margin and this year offers a restyled exterior, a restyled and upgraded interior for added comfort, usability and Toyota’s new Entune audio/infotainment system.

For 2012 the Tacoma shows a fresh face with a redesigned hood, grille, headlamps and front bumper. Inside, customers will find a new instrument panel design with a revised gauge cluster, along with a new steering wheel. A redesigned center stack adds new A/C/heater controls and power point locations.

The 2012 Tacoma interior also gets a new look with a black high-contrast center console, switch plate covers, dash and upper door trim. The double cab features new heavy-duty all-weather flooring.

This all adds up to more comfort and function with the addition of a larger, higher-resolution display for the optional back-up camera (3.3 X 2.4 inches), a new temperature gauge, optional rearview mirror with compass and Homelink, vanity lamps added to sun visors, an additional overhead storage compartment and two front-deck ‘D’ rings for added versatility.

The double-cab V6 models offer a more advanced display audio system with today’s most in-demand connectivity features. These include navigation, Toyota’s new Entune services, Sirius XM satellite radio, HD radio with iTunes tagging and text/e-mail-to-voice. This premium infotainment system plays through a JBL GreenEdge audio system with seven speakers. GreenEdge technology helps reduce fuel consumption by lowering the electric power demand on the vehicle.

The Toyota Entune system is a collection of popular mobile applications and data services, with three years of complimentary access. Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune includes ‘Bing’ and Pandora; iHeartRadio, MovieTickets.com and OpenTable, as well as real-time info including traffic, weather, fuel prices, sports and stocks.

The 2012 Tacoma lines offers two engines: a 2.7 liter DOHC four-cylinder that produces 159hp and 180lb.ft. of torque, and a 4.0 liter DOHC V6 that provides 236hp and 266lb.ft. of torque. In both engines variable valve timing wit intelligence (VVT-i) provides strong low-end and mid-range torque to successfully carry large loads in the cargo box and to bust through tough trails off-road.

And electronic throttle control system with intelligence helps optimize performance and fuel economy. The V6 can be teamed with either a six-speed manual or a five-speed automatic transmission. Four-cylinder models offer a choice between a five-speed manual and a four-speed automatic.

Slowing the new Tacoma V6 double cab 4X4 TRD down from speed are 12.5 inch vented disc clamped with big dual pistons calipers up front and 10 inch drum brakes in the rear. Keeping you in control during braking are standard ABS, EBD, BA, TRAC, and VSC. You guide the new 2012 Tacoma via a power-assisted rack & pinion steering system that gives great feedback from the road and quick response to your inputs. Ground clearance is an excellent 9.1 inches.

The TRD Off-Road package with the automatic transmission comes standard with both Hill-start Assist Control (HAC) and Downhill Assist Control (DAC). HAC operates by independently controlling the brakes at each wheel as needed to help prevent the vehicle from rolling backward or slipping sideways during a transition from a stopped position to climbing a grade. An automatic limited-slip differential (auto-LSD), which uses brake intervention to help reduce tire slippage at the rear wheels, is standard on all Tacoma’s.

DAC uses engine braking to regulate downhill speed and independently control the brakes at each wheel to help improve directional control. DAC automatically de-activates if you depress the brake or throttle pedals, press the DAC button, or shifts into neutral. TRD Off-Road packages feature a locking rear differential that can be activated by a switch in the cab.

It’s no secret that Toyota will be expanding their Prius model line to include a five door minivan (the Prius V) and, eventually, a compact hatchback based on the Prius C shown at this year’s Detroit Auto Show. In the “truth is stranger than fiction” category, Pickup Trucks.com is reporting that Toyota could revive their A-BAT concept and stuff a hybrid drivetrain under the hood. The A-BAT (for Advanced Breakthrough Aero Truck) was shown at the 2007 Detroit Auto Show, and featured a lightweight unibody construction and hybrid power train. It was quite a bit smaller than the current Toyota Tacoma, so the A-BAT would revive a long dormant segment of the truck world: the subcompact pickup truck.

Don’t start haunting your Toyota dealer just yet, as the speculation is based on a comment from Bob Carter, Toyota’s Group VP and general manager. When asked if a pickup could join the Prius family in the future, Carter was vaguely ambiguous in saying, “It’s not off the table, but nothing is decided at this point.” To clarify his statement, Carter added, “The pickup truck has been very volatile over the past few years. We’re trying to understand what pickup truck consumers are going to want in the future. Right now with the Tacoma in the compact truck market, we have nearly a 45 percent market share. The consumer says for that truck market that they still want a rugged body-on-frame.”

Given that Ford has abandoned the declining compact truck market in the United States, I’d be surprised if Toyota spent the R&D money necessary to create a compact, hybrid pickup. Truck buyers want capabilities that hybrids simply don’t provide, and hybrids aren’t designed for the kind of punishment truck owners dish out. Is it possible? I suppose, but I’d call it as likely as Lamborghini building an electric urban commuter.

GMC is truly professional grade in the since that they build vehicles for the professional. Whether it be a CEO of a construction company or white-collar business professional. The new 2011 GMC Sierra 3500HD is a good fit for either, although it perfectly suites those who need maximum towing and hauling capabilities in a pick-up truck.

The 2011 GMC Sierra 3500HD can do it all and then some when it comes to a pick-up truck. If you can only imagine a 6.6-liter V8 Duramax Diesel engine with 765 foot pounds of torque giving the Sierra 3500HD the ability to conventionally tow 17,000lbs. If that does not say a lot then I don’t know what does.

Aside from its best-in-class towing, the 2011 Sierra 3500HD has best-in-class hauling where it can haul a payload of 6,635lbs. I am not sure what exactly would tip the scale that far but if you found something (or something’s), you could haul it. For the conscious heavy duty pick-up truck shopper, the GMC Sierra gives Ford and Dodge’s heavy duty models a serious run for their money especially with the Sierra having a slight edge in towing and hauling capabilities.

New for 2011, GMC has reshaped the front end of the Sierra slightly. Still, there is no mistake in identifying General Motor’s line of trucks including the Sierra’s Silverado sibling. The exterior of the GMC Sierra does not sway too far from its classic heritage of pick-up trucks built for a purpose.

The interior of our 2011 Sierra 3500HD Crew Cab test vehicle was laced with several amenities including power driver’s seat along side of the 40/20/40 split bench, satellite radio, Bluetooth phone integration, dual zone climate controls, standard OnStar, USB port for iPod integration (also worked well with our iPhone), rearview mirror backup camera, tow gain controls and a switch for the exhaust brake (builds exhaust back-pressure in diesel engines to help slow the vehicle). The Sierra 3500 Crew Cab configured in a manner such as our test vehicle, should satisfy any potential buyer including all 6 adult passengers who can sit comfortably in the Sierra’s cabin. One of our favorite features of the Sierra was the review mirror backup camera obviously due to the Sierra 3500HD’s sheer size. Parking this bad-boy can be a task at times and the rearview camera takes the guess work out of backing up. More trucks should have this feature available.

You would think that the Sierra 3500HD gets poor gas mileage even with an empty payload, considering it is powered by a 397 horsepower and an astonishing 765ft-lbs of torque diesel V8. In comparison to other heavy duty trucks the Sierra 3500HD does a decent job mainly on the highway even when pulling a load. Test numbers from some sources will tell you that they are still able to get close to 20mpg while hauling a slight payload on the highway. The usual diesel clatter noise is noticeable but somewhat subdued when accelerating. You start to hear more of the turbo spool up than anything at times which is a good sound to hear instead of a multitude of diesel engine clatter. This in-part is due to the Duramax Diesel’s high-pressure common rail injection system, particulate filter and urea-injection system. The beefy Allison H.D. 6-speed automatic transmission (same brand as in M1 Abrams Military Tank) keeps the diesel in its optimal torque range never spinning the engine up too high out of a usable power band.

Ride quality of our GMC Sierra was somewhat better than what we have experienced in other pick-up trucks in the past. Although you are kindly reminded that you are in a ‘big truck’ going down the downtown roads of any city. Our Sierra was relatively easy to drive with the exception of parking as I mentioned earlier. Keeping the Sierra in its own space on the road is easier than I thought as I became more familiar with the vehicle. Initially climbing into the big 3500HD’s cabin and driving down the street for the first time does give you a slight U-haul truck feeling but it goes away after feeling the torque put you back in the seat during acceleration.

The 4×4 system on the Sierra 3500HD is top-notch as everything else is. I actually found a time that I had to use four-wheel-drive because the light rear-end was digging itself in a soft patch of sand on my way to greener pastures here in sunny Florida. As you can imagine, the single-rear-wheel Sierra is much more manageable than the dual-wheel version in maneuvering situations.

If you want a real truck that is capable of… just about anything that you think a truck can do, then the GMC Sierra 1500 or 2500 is your choice. If you want to tow the neighbors house and cars at the same time, then the Sierra 3500HD with the 6.6-liter Duramax V8 is the one that will get-r-done.

The new 2010 Dodge Dakota Extended Cab pickup truck comes with bold Dodge styling, the most horsepower its class, with the versatility and capability for work or any type of lifestyle.

Production numbers for pickup trucks continue to lead in all segments because they are the perfect work or play vehicle, and come in compact and full-size. The Dakota is a compact pickup with the most power, (302hp), most towing capacity (7,250lbs. with the V8), most interior room, (30cu.ft. Extended/37.1cu.ft. crew cab), and the longest cargo box, (6ft.6in. extended cab), in the segment. As the leader in these four important areas is what makes the Dakota so appealing to so many pickup consumers.

The Dakota is offered in two body styles, extended and crew cab, with a boldly styled hood, cross-haired grille similar to the Ram, a front fascia trimmed with brushed aluminum, flared fenders and powerful halogen headlamps. The extended cab features full-swing-out rear access doors that open nearly 170-degrees. Dakota also offers an available rear spoiler, cargo-box top protection and utility rail/tie-down system.

The Dakota comes standard with a 3.7 liter Magnum V6 engine that generates 210hp at 5,200rpm and 235lb.ft. of torque at 4,000rpm. The available 4.7 liter V8 incorporates two spark plugs per cylinder, like the 5.7 liter HEMI V8, which includes increased compression ratio, 9.0:1, improved cylinder head port flow and combustion system. It puts out 302hp 5,650rpm and 329lb.ft. of torque at 3,950rpm. The V8 is also equipped with electronic throttle control and is E85 compatible. The 3.7 liter Magnum V6 is backed by a standard four-speed automatic with OD, while a five-speed automatic OD transmission is standard on V8 equipped models.

With new Tokico coilovers up front for even sharper and quicker cornering, Dodge matches the high-performance with a great power-assisted rack & pinion steering system. The steering wheel always felt right in my hands with great feedback from the road and almost instantaneous response to my inputs. The Dakota is no sports truck but getting around slower city traffic, freeway entry and parking lot maneuvering is easy.

If you need the enhanced ability of four-wheel-drive, Dodge offers an easy to use shift-on-the-fly 4X4 transfer case with a large switch to the left of the center console with neutral, 2WD, locked 4WD High and locked 4WD Low. It couldn’t be easier when going off-road.

Quickly and safely slowing the Dakota extended cab 4X4 down from speed are big, power-assisted, 12.2in. vented discs clamped with dual-piston calipers up front, and 11.6 drum brakes in the rear. Keeping you in control during severe braking maneuvers are standard ABS and electronic brake force distribution.

Also new this year inside is a clever under-seat storage system in the Dakota Crew Cab-a first for Dodge Dakota-that includes the unique Crate ‘N Go’ collapsible and removable cargo management system. Additional storage options are provided throughout the interior including a storage bin above the glove box, a center console incorporating three cupholders with modular insert with a pull-out bin specifically designed to hold electronics such as an MP3 player, (which may be plugged into Dakota’s audio systems),

Or cell phone (Uconnect phone available). In the cargo box available built-in utility rails make cargo box tie-downs infinitely adjustable, and the dual-position tailgate may be secured in a mid-position, which provides support for extra-wide or extra-long cargo. Inside or out, Dakota has your personal or professional storage needs taken care of.

The 2010 Dodge Dakota extended cab Big Horn 4X4 pickup is boldly styled in the Dodge Ram tradition, has plenty of power for business or personal use, handles very well in everyday use, and features an interior with all of the convenience and comfort found in a mid-size sedan. The base price of my test Dakota is $27,880.00 and the price of it nicely loaded is $34,040.00 including destination charges.