This is summer camp ... without the curfews and Kumbaya. There are still s’mores, campfires, and storytelling, but we’re adding a slew of GoPro's, virtual reality demos, some Breck Bourbon an a hefty dose of mountain biking.

This is a 2-day conference and event for innovators who believe in the power of storytelling and want to tell better stories and who aren't afraid to roll up their sleeves, get on the trails and create a story or campaign.

If you’re the type of person who likes long, dull PowerPoint presentations and formal networking events, this is NOT for you. Camp 9600 is designed for content creators, strategists, marketing pros, entrepreneurs and leaders in the outdoor and travel industries