And Cilla was up bright and early this morning to reveal the blue heritage plaque honouring Brian Epstein and his work.

The former Blinde Date presenter described Brian: “He was a great man, the man that I knew – a true gentleman.

“He believed in me and I certainly believed in him. If he’d said ‘you can climb Mount Everest’, I would have said ‘where’s my backpack? I’m off’. I really would, because I believed in him.”

“I wrote to Paul McCartney a couple of years ago because I think Brian should be honoured in the Rock And Roll Hall Of Fame in America. That’s what I want,” she added.

The plaque has been installed by the Seven Dials Trust, which aims to protect and enhance the conservation area. It’s the first of a series of People’s Plaques that are going to be introduced to the area.