So, U. S. daily newspapers deliver a total of 90.3 billion page impressions per month, print and online. The online share of these page is only 3.5 percent — 96.5 percent of page impressions delivered by newspapers are in print.

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Apologies if this has been posted already, but I didn't see it anywhere yet..

That really doesn't say much. Could indicate that newspapers aren't making an impact on the Web or that newspapers aren't emphasizing it much. You'd have to compare the combined total views to views of non-paper Web sites, and with TV news ratings.

What, exactly, is a "page impression," particularly with regard to a printed newspaper? And, how is that determined and measured?

I may be missing something but, after reading this link, I am not clear on that, either according to Langeveld, or the NAA research stats linked therein. And this goes especially if these numbers are not the same as circulation, which, according to the story, they're not.