One of the designers who made it happen

How treadstone started their logo design journey

Company name

Overview

We are a startup developing a site that allows people to create legal contracts online, specifically estate planning contracts such as wills and trust agreements.

Tell us a bit about who you are and the people you reach

We aim to encourage 35-55 year old mostly married professionals to make will and trust provisions sooner than later. An image of trustworthiness is paramount, the logo must be consistent with an image of a website in which user information is totally secure and can provide peace of mind through effective estate planning.

Requirements

We are looking for a logo to represent our website itsmylegacy (.com and other national domains)

We would love to have the logo incorporate a knight and shield representing the values of security, protection and trust.
Possibly use an image of the Greek Goddess Athena.

Simple, strong black and white image, maybe abstract.
Not fancy, too ornate or overly detailed.
Perhaps a side profile outline of a knight from waist up with shield and maybe short sword or vertical spear.
The image should suggest strength and protection, not aggressive or attacking.
Must incorporate brand name 'itsmylegacy'
Example of an early attempts using a stock image of Athena attached.