As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

AD GRADUATES FALL 15.5%

Published on February 13, 1995.

LUBBOCK, Texas-Fewer college students are choosing advertising as their major, while public relations enrollment and graduation rates continue to climb.

Advertising graduation and enrollment fell for the second straight year at 191 colleges and universities of mass communication, journalism and business in the U.S. and Puerto Rico surveyed by Louisiana State University and Texas Tech University.

The annual survey found advertising graduation rates fell 15.5% to 5,300 degrees and enrollment dropped 5.8% to 15,657 students last year.

Copies of the report are available for $5 from Advertising Education Publications, Box 4164, 79409-4164. The fax number is (806) 749-4901.