PunchTab Now Powering 15,000 Loyalty Programs as Brands See Value in Rewarding Engagement

PunchTab Now Powering 15,000 Loyalty Programs as Brands See Value in Rewarding
Engagement
Leading Incentivized Engagement Platform Sees Strong Adoption in CPG,
Entertainment, Ecommerce Verticals; PunchTab Customers Now Awarding
Nearly 37 Million Points Each Week for Actions Across Two Dozen
Social Channels
PALO ALTO, CA -- (Marketwire) -- 02/05/13 -- PunchTab, the
engagement and on-demand loyalty platform leader, today announced
that is now powering nearly 15,000 active loyalty programs that reach
over 22 million consumers every month. PunchTab's on-demand software
enables anyone -- from the world's largest brands and ecommerce sites
to bloggers and community managers -- to easily create and manage
incentive-based, customized engagement programs for seasonal
campaigns, new launches, brand activation programs, sweepstakes and
events. Users can incentivize and reward engagement on more than two
dozen social channels, including Facebook, Twitter, Instagram, video,
and ecommerce platforms.
"There's a myth that incentivized engagement programs only attract
coupon and sweepstakes hunters, but we're seeing that the right
combination of audience, actions, and rewards can engage and retain
the right audience," said Ranjith Kumaran, CEO of PunchTab. "The
growth of PunchTab's customer base and the increase in the number of
active loyalty programs shows that the right consumers are responding
to these types of programs, and are staying engaged, particularly as
they understand that their participation is valuable to advertisers.
Likewise, brands such as Con-Agra's Alexia Foods and WalMart Labs are
seeing value in incorporating loyalty initiatives into their broader
marketing programs and also realizing that incentive programs are a
critical marketing strategy for launches and major initiatives."
In 2012, PunchTab achieved the following growth milestones:
-- Nearly 15,000 active loyalty programs on the PunchTab platform;
-- Reaching over 22 million consumers every month through loyalty
programs and giveaways, with over 1.3 million registered users in
PunchTab customer programs;
-- Users earn 37 million points every week across more than two dozen
social channels, such as Facebook, Twitter, Instagram, video, and
ecommerce platforms;
-- Created 15,000 giveaways to date with nearly 10 million entries;
-- Awarded close to 30,000 badges as more PunchTab customers see value in
offering social currency instead of limiting rewards to physical or
monetary goods.
In 2012, PunchTab saw strong adoption of its platform among CPG,
entertainment and ecommerce brands, such as Arby's, eBay and Green
Day. New use cases of PunchTab's incentive-based engagement platform
were also created, such as employee onboarding and eLearning behind
the corporate firewall.
For example, in the Green Day Numero Uno Fan campaign, sponsorship
agency MAC Presents used PunchTab to promote Nokia Music's launch
concert with Green Day. Fans were rewarded for tweeting, tagging, and
checking-in and had the chance to win tickets to the concert, and
Green Day gear including CDs, autographed merchandise, and Green Day
swag. The campaign netted nearly 20,000 entrants and nearly 186,000
actions were taken, 76,000 of which occurred on social networks,
amounting in 1.7mm in earned media value. The campaign also
incentivized music consumption -- the average participant listed to
17 minutes of Green Day's music. These actions resulted in over
85,000 social actions, 4.1 million unique users reached on Twitter,
and a total of 165 million impressions across social channels.
"PunchTab helped us to engage Green Day fans before, during and after
the Nokia Music launch," said Marcie Allen, president of MAC
Presents. "Our clients were extremely happy with the social reach of
the program. We would definitely recommend PunchTab to other brands
or agencies looking to build buzz around a launch or event."
About PunchTab, Inc.
Founded in January 2011, PunchTab is the
engagement and on-demand incentives platform leader, powering loyalty
and reward programs, giveaways and sweepstakes and customized
campaigns for marketing and advertising agencies, allowing bloggers,
brands, and businesses to create social and mobile-enabled loyalty
programs in minutes. Nearly 15,000 publishers are using PunchTab's
tightly-integrated rewards program to engage and incentivize over 22
million consumers every month, with no development or marketing
costs. Web and mobile app developers can also utilize the PunchTab
Developer Tools for a tightly integrated solution.
Based in Silicon Valley and led by founders Ranjith Kumaran, who
previously co-founded YouSendIt and Mehdi Ait Oufkir, an early
YouSendIt employee and founder of JellyDo.com, a location-based
reminder service for Foursquare users, PunchTab is funded by Mohr
Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky
Harinarayan and Anand Rajaraman. For more information visit
www.punchtab.com.
Media Contact
Meredith Obendorfer
Sparkpr
415-321-1882
punchtab@sparkpr.com
Robyn Hannah
PunchTab
robyn@punchtab.com