WSJ: Apple's TV focus changes to putting cable TV in its set-top box

Just in case you thought the often discussed / as yet unseen Apple HDTV rumor mill was dead, you were wrong. The Wall Street Journal is reigniting things this evening, with sources claiming that instead of competing with cable providers by starting up its own IPTV offering, Apple has switched to sweet talking pay-TV providers into offering their content through its box. If you're still looking for a Cupertino-embued display you may be in luck, since the anonymous parties also indicate the set-top box tech it's working on could be integrated with HDTVs. That is still an less than certain path at the moment however, given pay-TV operators current preference to control every element of the experience and relationship with consumers, as well as the split of profits.