A poster blitz designed to improve safety for cyclists will be run again in Cambridge after a successful first campaign, the Government said.

Eye-catching posters urging motorists and bicycle riders to look out for each other will be pasted up around the city for four weeks, according to cycling minister Robert Goodwill.

The campaign originally ran in London last spring before coming in October to Cambridge and four other cities where statistics show cyclists are proportionally most likely to be involved in collisions.

Analysis of last year’s campaign showed almost two-thirds of drivers agreed the adverts reminded them about the importance of looking out for cyclists.

Mr Goodwill said: “We have some of the safest roads in the world but one cyclist’s death is one too many and we are determined to make our roads safer.

“This new poster campaign builds on the success of last year’s work to remind drivers to take care around cyclists and remind cyclists to be extra cautious around vehicles.

“This message is especially important as the weather improves and more people take to their bikes.”