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3232Hello world!http://getdigitalpro.com/2019/03/13/hello-world/
http://getdigitalpro.com/2019/03/13/hello-world/#commentsWed, 13 Mar 2019 05:16:01 +0000http://getdigitalpro.com/?p=1Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
]]>http://getdigitalpro.com/2019/03/13/hello-world/feed/17 Best Practices to Build a Killer Landing Pagehttp://getdigitalpro.com/2018/04/10/best-practices-for-landing-page/
http://getdigitalpro.com/2018/04/10/best-practices-for-landing-page/#respondTue, 10 Apr 2018 12:48:11 +0000http://getdigitalpro.com/?p=25538Before we delve into the best practices lets understand the what exactly a landing page is and the purpose it serves.

What is a landing Page and its purpose?

A landing page is basically a page built within your website that a customer lands on as result of a specific marketing campaign, usually through PPC campaigns.

The purpose of this landing page is much more narrow as opposed to the broader purpose of your actual website. The purpose of the website and its pages is to provide the potential customers or clients will all the information about your products or services. However, landing pages have a very specific narrow objective. For example, a landing page maybe created to promote a very specific product for your customers in a specific region. The goal of a landing page is to generate leads using an extremely targeted communication.

Now that you know the purpose of a landing page, let’s move on to 7 best practices for landing pages.

1. Have a clear objective:

As mentioned above, landing page should focus only on a single product or service even if your business has various other products. This focussed approach will have a better conversion rate. Incase of marketing products, it would be wise to make a landing pages for each product.

2. Less is more:

Having a lot of noise on your landing page can be distracting to the visitor. Keeping the design and content of the page simple and to the point. Provide the information that is necessary for the visitor to convert, nothing more, nothing less.

3. Content Length:

There is no magical number as far as the number of words is concerned, it will vary for each scenario. If your primary objective is lead generation or sign ups, a content of 500 or above words would do good.

4. Create a sense of urgency:

Using the landing page to convey that the offer is valid only for a limited time or that the product is almost out of stock can be an effective way to increase conversions.

5. Increase credibility:

Customer testimonials and reviews are one of the most important information that people use for their buying decision. Companies use various social proofs to establish authority and quality of the products which is crucial for generating a lead. If you’re a consumer product or service company social proof could work extremely well for you, if you do it the right way.

6. Layout of the landing page:

There are different layouts for a landing page, however finding the right one for your brand requires some work. You can create multiple versions of the landing page and do a A/B testing campaign to find out which layout brings in more conversions. However, here are some tips that you can use no matter what layout you have chosen:

– Headings:

From an SEO point of view, headings are very essential for ranking any page. The heading is also the first part of the landing page that has the potential to hold the visitors attention. Ensure that the heading is to the point and interesting.

Check out the landing page of Cielhr that has an interesting headings:

– Call to Action:

All the efforts that you put into designing the perfect landing page would be in vain if you don’t guide your visitors to the next step. There must be a clear Call to Action visible to the visitor at all times. The placement of the the CTA is also important, strategically place it at spots where the viewer will spend more time. Experiment with creative texts on the CTA like ‘Get Started Now’ instead of simple ‘Download’. For example: HappyMeat has a clear CTA with a color that attracts attention of the viewer.

– Media rich content:

Display product images and videos to further drive up conversion. Chances that the visitors will watch the video and images is much more than them reading the text.

– Limit links:

As discussed earlier, treat the landing pages as a page that is separate from the main site. Limit the places the visitor can go from the landing pages, ideally, the landing page should only have links of the CTA. Giving a number of links can distract the visitor and lead him/her away from the landing page which will reduce conversion. Try not to include the main navigation panel on the landing page, this will help retain the visitors on the landing page. Example landing page: http://www.kingskourthotel.com/best-star-hotel-mysore/

– Form:

If the landing page is for lead generation you must have a form on the page that will collect the users personal information. Ensure that the form is not long and only requests for the information that is necessary for the next marketing plan. Asking for too much details can turn away the potential customers. For example: colleges can create landing pages to collect leads. For that they need only name, email id, and mobile no.. Check out these six landing pages of two colleges. You will find the structure of the landing pages to be same with different SEO optimized content.

7. Optimize for mobile:

Ensure that your landing page is optimized for mobile as well. People are increasingly using their mobiles to conduct fast searches. Hence, it is essential to make sure that the viewers have a fast page load and layout. The user behavior of people on PCs and mobile are very different. Mobile users have a tendency to rapidly scroll more often, so make use of the space below the fold wisely. Place a CTA on the bottom half of the page too.

There is no specific magic formula for landing pages. To get the best out of it, keep changing things and analyzing which format suits your business best. Good luck!

]]>http://getdigitalpro.com/2018/04/10/best-practices-for-landing-page/feed/0Steps to write a SEO optimized blog and attract more eyeballshttp://getdigitalpro.com/2018/04/09/seo-optimized-blog-to-increase-traffic/
http://getdigitalpro.com/2018/04/09/seo-optimized-blog-to-increase-traffic/#respondMon, 09 Apr 2018 13:56:21 +0000http://getdigitalpro.com/?p=25515SEO optimized blog is a great way to grow your business, gain credibility and have an edge over your competitors. ‘Content is King’ is a popular belief among marketing professionals, it does hold true to some extent. But, what good is your blog if the only readers that you reach are your friends or your employees? They are obliged to read it anyway.

Businesses have to leverage the power of Search Engine Optimization (SEO) to reach the masses. SEO optimized blog will help you reach a considerable number of people if the search engines prioritise your blog over others.

How exactly Google evaluates and ranks a website is a mystery to most, but there a few time-tested methods that are sure to give you an advantage. This blog will explore some tips to follow while deciding to write a blog and the basics of SEO.

Finding the right topic and keywords

New or experienced writers may run out of ideas to write blogs, this is natural. Looking into what your competitors are writing about is a good way to get you inspired and on the right track. Once you have zeroed in on a topic, make a detailed plan regarding the scope of the blog and subtopics you would like to cover.

Another important step to be done before writing the blog is a keyword research. Selecting a target keyword and including other high volume keywords will help with the ranking. To know more about keyword research read our guide to keyword research. Once a target keyword is selected, you need to form a title to give some structure to your blog, people love titles with numerical values like ‘7 tips to…’, ‘Best way to….’ and ‘How to….’. Using such titles will increase the click rate to your page. Do a search of the keyword to see the current ranking titles to get some ideas. Also, you can use sites like answerthepublic, which will help you understand what people are searching, or seopressor which is a title generator..

Once you have framed the title, the subtopics, and the overall structure, you can move on to the next step.

Before going on to the next step, there might be a doubt on your mind regarding the difference between an article and a blog. Let’s address this before we continue:

The length of articles can be anywhere from 500 to 2000+ words while blogs are shorter ranging from 300 words to a little over 1000.

Articles are formal and factual while in blogs you can convey your message in a manner that shows you have a personal connect with the readers.

Blogs are updated more frequently than articles.

Writing the blog

This may seem pretty straightforward, you have to turn your thoughts and ideas into words. But, there are a number of things that you can do that can help with your blog ranking.

Tips to optimize blog while writing the content:

1. Blog Length:Research shows that a minimum of 300 words are required to secure a decent rank in the search. As far as the maximum limit is considered, Google prefers blogs on the lengthier side (1000+ words). The best way to understand the length required for your target keyword would be to search the keyword and finding out the number of words of the top 10 results.

2.Keyword Density and Proximity: Keyword density is the number of times a keyword is mentioned in the blog. A healthy amount would be anywhere between 2% to 4% of the total number of words. Keyword proximity is the closeness of two or more keywords to each other. The more close your keywords, the better.

3. A Visual Rich Content: A visually rich content will help increase engagement and sharing of the content which will reduce bounce rate of the blog. Do not post pictures and videos just for the sake of it. Find or create the right visual aid like infographics, videos, images, gifs or stats.

4. Headings: Include as many as headings and subheadings as possible. Proper formatting and grouping of the content under relevant headings and points can be beneficial for ranking. You check out this blog as an example to see how a proper formatting of the content should be done.

5. Readability: Readability is another important factor that can have an effect on your ranking. Group the content into relevant paragraphs which will make it easier to read. Maintain short sentences and limit sentences that begin with the same word. There are various tools that can be used to help you identify these errors which we will touch on later in this guide.

*The screenshots we have used in this guide is taken from wordpress, but the suggestion and tips mentioned throughout these blogs holds true for any Content Management System (CMS).

6.Proofread: Finally, when the content is all done, do not forget to give it a read before posting it. There are various errors you may not notice in your first reading. Always, take a break of a few minutes or hours and then proofread once again, you will surely find some new errors hiding in between words or sentences.

Further Optimization

1. Formatting: Use a font that is easy to read and is on par with the overall site format. Also, use the appropriate heading tags (h1,h2,h3…) where necessary and make sure the content is justified.

2.Images and Alt Text: A higher image size can have an effect on the page speed, which in turn will increase bounce rate. So, ensure that the image is below a 100kb, if possible. Google places high value on alt text. Apart from its’ use as an alternative to images for devices that cannot load images, alt text has another use. As search engines cannot read images, the algorithm uses the alt text to understand the relevance of it and use it for ranking purpose.

3.Interlinking and External Links: Linking other blogs on your site that are relevant to your current blog can add value as Google loves links, it is a sign of trust and credibility. Linking to external websites that can help readers understand more about the topic at hand is great. However, linking to an external site will have a domino effect on your site as the credibility of the external site increases, which will increase it’s ranking and push your page further down. So how do you get around this? Place a no follow tag, this will stop Google from considering the linking as a positive for the external site.

4. Focus Keyword: The focus keyword is the main target keyword which you picked in the initial research. This keyword should appear in the meta title, description and a number of times in the content.

5. Meta Title and Description: This is the title and snippet that the search engine will display on the search result page (SERP). The meta title should have a length of 60 to 70 characters and should include the focus keyword while we recommend a length of around 160 characters including the focus keyword for the description.

6. Tags and Categories: Include the tags that are relevant and post the blog to the category it belongs to.

7.URL Structure: The URL should be clean and short. Avoid using stop words like (or, and, but, etc.) and try to insert the focus keyword into the URL.

Now that you are aware how to approach the blog optimization, it may be difficult for you to remember all these tips while writing and optimizing your blogs. So, here’s a bonus. There are some tools that can make this entire process much easier.

If you are using a WordPress site, plugins like Yoast and AIOSEO can make the entire process of optimization much easier. These plugins will analyze and show suggestions to better optimize the blog.

Use Grammarly and Hemmingway Editor to fix grammatical errors that you may have missed on your proofreading.

Conclusion

Following these steps and tips can help you get a higher ranking on the SERPs which in turn will increase your traffic.There are plenty more steps that can be taken to increase traffic to your sites. Do read our other blogs to know more about other digital marketing topics:

]]>http://getdigitalpro.com/2018/04/09/seo-optimized-blog-to-increase-traffic/feed/0Conversing With the Search Engine Bothttp://getdigitalpro.com/2018/03/19/conversing-with-search-engine-bot/
http://getdigitalpro.com/2018/03/19/conversing-with-search-engine-bot/#respondMon, 19 Mar 2018 14:29:00 +0000http://getdigitalpro.com/?p=25419If you’re thinking conversing with the search engine spiders is anything as creepy as talking to spiders, you may need to scroll down.

You might have been wondering why in spite of doing most of your SEO really well, why there has been some missing piece in the puzzle?

Despite having done your on page and off page SEO fairly well, if your page isn’t user friendly for the search engine bots, then you’ve skipped a huge chunk of your SEO strategy.

To complement your website’s relevant content, good structure and appealing design, it needs to be easily comprehensible for the web crawlers.

By understanding how the search engine bots crawl and index your site, without much effort, you will be able to change your SEO game. By default, the bots are instructed to crawl every single page in your website. However, this is unnecessary and will eat up much of what is the Google’s crawl budget.

In this blog you will be getting an overview on how a search engine perceives your website. You can take home deep insights on how rightly conversing with the search engine bot can ensure efficient crawling of your website and improve indexing on the search engine.

ROBOTS.TXT

The main job of the robots.txt file is to tell the search engines which pages on your website are to be accessed and indexed and which pages should not be. Its suggested to make sure that search engines crawl only content rich pages on your site which ads value to user. This helps you in ranking higher for the targeted keywords.

Making changes in this file using notepad (or any other simple text editor) can make a world of difference on how the search engine perceives your website and its content. The robot.txt file also known as the robots exclusion protocol, if used wisely, could be a deciding factor in ranking your page higher in search listings.

Whenever the web robots decide to crawl your site to rank it, the first step it will be going through is the robot.txt file. When left unedited, this file will stay as default which may lead to inefficient crawling of the bots. While editing your robots.txt file, you may want to keep the following in mind:

User agent

The user agent command signifies the specific bot or web crawler which we are referring to.

In a typical scenario, we may use ‘User-agent: *’ this means that we are referring to all bots that are supposed to crawl the website.

If the command says “User-agent: Googlebot”, it means that they are referring to the command below the user agent will be applicable only to the Googlebot web crawler. Similarly we can prevent a Bing, yahoo bot or any other search engine bot.

Disallow

As the name suggests, this is added when we do not want the web crawler(user agent) to crawl a certain page or set of pages. This is quite often used when there are pages on your site which you don’t want users to be able to access unless they take a specific action.

For example, if you have a thank you page which users get to view after sign up or providing their email address, you may not want people to be able to find that page by doing a Google or Bing search. You can take a look at the below examples to gain better understanding:

To block all web crawlers from viewing all content in the website,

User-agent: *

Disallow: /

To give all robots complete access the below format can be applied.

User-agent:*

Disallow:

To restrict a specific bot i.e googlebot from viewing a specific folder (in this case, a blog folder).

User-agent: Googlebot

Disallow: /blog/

To block a specific webpage by entering the link

User-agent: Googlebot

Disallow: /blog/blocked-page.html

Sitemap

A sitemap is nothing but a quick summary of all the URLs which are created for the search engine bots to come crawl in your website.

This is important for individual ranking of web pages as website since a whole doesn’t get ranked.

Creating a sitemap would help the bots understand the key pages in your website. While creating one requires significant programming knowledge,however, you can always use free sitemap generators available online. This can be later edited as per preference in excel sheets and should be saved as .xml file.

Sitemaps are crucial if your website is not well structured or not well inter linked. E commerce sites where pages are created dynamically also need to have this as a must.

Robots.txt tester

Good news is, after all this work you don’t have to really break your head thinking if it turned out right. Google’s robots.txt tester is here to your rescue specifically for this purpose. Quickly enter the desired URL and select the user agent from the dropdown.

Voila! you will be able to check if the URL is accepted or blocked by webcrawlers.

META TAGS

NO follow & DO follow

By default all links given within the HTML source code will come under do follow unless inserted with a no follow meta tag.

A nofollow link which is the completely opposite essentially means that google(or any other search engine) is not allowed to pass link value(or link juice)to the where this meta tag is inserted.

The link juice, which is generally given importance from SEO perspective, will not be passed on to the links with a no follow meta tag.

Often we get unwanted comments on our blog with someone trying to backlink to their site by commenting something like ‘Hey, nice blog. Check out a similar one..’. We would ideally put a nofollow meta tag for such links.

No index

If a web page is not in the search engine’s index, the users will not be able to find the particular page. This meta tag is highly important as it will prevent the given page from being indexed on the SERP.

It is a must when the site created is not fit for crawling or is still in its testing phase. The meta “no index” tells Search engines that they are not allowed to display the URL in Search engine result page. This is often also applied on the older site once the new one is ready after testing. By using this meta tag, you will be instructing the search engine to not rank the old site hence avoiding duplicate content.

Canonicalization

Canonical tags are used to claim a single page as its source or for duplicate pages to refer to their origin. Search Engines find duplicate content as a black mark which can also negatively impact your SEO. The canonical tag is used to fight duplicate content issues and provide search engine ranking value to that content that is designated as the “source” URL.

The “rel=canonical” tag added in the header section can tell apart the desired URL which is to be displayed in the results page from the other duplicate content which may have a different url but displays the same content or leads to the same page.

For instance, all of the below URLs point to the homepage of a top digital marketing agency, but a search engine will only consider one of them to be the canonical form of the URL. In this example, all these below URL will have <link rel=”canonical” href=”The preferred URL you want to rank” />

socialorange.in

socialorange.in/?source=asdf

Check out the compete video here

Key takeaways

So far you must’ve gotten an overall idea of how to converse with the search engine bot but you might need a quick re cap to sum it all up:

User agent: This defines which search engine bot you are referring to when typed in the robots.txt file.

Disallow: This determines which pages to restrict the user agent from crawling.

Sitemap: Giving a sitemap in the robots.txt file makes it easily navigable for the bots.

]]>http://getdigitalpro.com/2018/03/19/conversing-with-search-engine-bot/feed/0The What Why and How of E-mail marketinghttp://getdigitalpro.com/2018/03/01/e-mail-marketing/
http://getdigitalpro.com/2018/03/01/e-mail-marketing/#respondThu, 01 Mar 2018 11:48:05 +0000http://getdigitalpro.com/?p=25398Have you ever purchased something even though you never before felt the need for to buy one?

Honestly, I have, one too many times! One of those peculiar purchases being, beard wash from a particular brand. Even though a first time purchase, why did it feel like I had known the brand all along? Just with a bunch of captivating email newsletters, they were able to build a sort of familiarity and suddenly the ‘unknown name’ rang a bell when someone spoke about beards.

Through the powerful chain of messages via mail and indirect persuasion they were successful in building a connect with me and the thousand other people who made the purchase. Businesses that do not leverage the benefits of Email marketing are yet to discover how powerful a weapon it is when it comes to nurturing leads and its role in customer retention.

In this blog, we will be discussing the WHAT , WHY AND HOW of E-mail marketing to completely understand the potential and impact of this simple digital marketing technique.

What is E-mail marketing?

Being one of the oldest forms of digital marketing, it is the type of marketing in which you can create, send, and track your marketing campaigns via email. Email being, in fact, older than the world wide web itself, has a vast base of consistent users. This makes it a suitable platform for marketers to build relationships and increase customer retention.

Some may argue that often social media marketing may prove to be a more effective means of reaching out to your customers. But the scope of email marketing can be brought to light when you think of the fact that all social media users by default require an email id while the converse is not true. Email marketing can be used not only to send out promotional content but also to connect with customers interested in your business through informational newsletters.

Why E-mail marketing?

Large reach:

It is safe to assume that most, if not all, of the internet users, definitely have an email id. Although a very old means of communication, its popularity among users shows no sign of slowing down. Every important event or notice is often communicated through email. This makes it an important platform for marketers to slide their promotions into. Through email service providers (like MailChimp), marketers are able to spray out emails to millions of people within their target audience.

High return on investment:

One of the main reasons why companies consider email marketing as a must-have marketing means is its cost-effectiveness. With a very low initial cost you will be able to shoot out tens of thousands of emails, thus rewarding higher return on investment compared to most other digital channels. For beginners, using a basic plan with an email service provider like MailChimp, you will be able to send up to 12,000 emails per month for free.

As per an August 2013 report released by the Direct Marketing Association, E-mail marketing provides an average 4,300% return on investment for businesses in the U.S (https://www.copyblogger.com/email-marketing/).

Personalisation:

Unlike any other digital marketing methods, email marketing has an added advantage of providing personalized content. You must have often received emails addressing you by your name (like, Hi, John) or emails containing birthday wishes, although the emails have been automated. This does give it a human touch and can be used to build relationships with your target audience.

Measurable:

Advertisements or promotions sent via email are preferred by businesses due to its trackability. The smart pixel embedded in the email helps the marketer measure the effectiveness of the campaign. Data generated through this will give insightful information on the number of :

Opened mails

Unopened mails

Clicked on a link – The number of people who have clicked on a link in the email you have sent.

Unsubscribed – The number of people who have opted out of your email list i.e the people who have chosen not to get any further emails from you.

Bounced – This indicates the number of people to whom the email could not be delivered. The reasons could be a spelling mistake in mailing address or the recipient’s inbox being full. Often sending emails to corporate email ids could also lead to a bounce due to the corporate firewall.

Marked as spam – This shows the number of people who decided to take an action and mark you as spam. This could have a negative impact on your reputation and may result in future emails being automatically sent to spam folder by default.

Increase prospects and repeat customers: Through databases acquired from third parties, various newly founded startups use email marketing as an easy way to build brand familiarity among its prospects. This can also bring about new visitors to your website.

By sending emails on product recommendations and informational newsletters, e-commerce platforms are often able to build relationships through brand engagement. This helps in customer retention and repeat business from previous customers.

How to market via E-mail?

Avoid looking like a spammer

The primary concern for an email marketer is the deliverability of the email sent. This means to avoid your emails from going into the spam folder. Upon sending bulk emails it is very difficult to completely ensure that the email goes to the primary inbox instead of the promotions, social or updates due to gmails understanding of the bulk email(more than 21 mails per minute sends it directly to the spam folder). This could be avoided by using tools like woodpecker(https://woodpecker.co) by sending periodically timed emails at intervals to your customers

High-frequency emails or ones containing irrelevant content can make you end up looking like a spammer. You must ensure to avoid spammy words. This could be any words or phrases (example: free, not spam, extra, billion dollars etc) that give a sense of false commitment. Once your email is created, you can always verify the spam level by using spam-checker tools such as mail-tester.com which will give you a spam score based on your email content.

Focus on your subject lines

Your subject line is your entry gate into your customer relationship journey. It must be crisp and catchy enough to make the recipients feel that they will be missing out on something if left unopened. It is always to be kept in mind that your email is just another, alongside hundreds of others in their inbox. Hence, you will always have to give them a reason to open it in the first place.

Often marketers prefer not to change the subject line and decide to continue with the same old one. In that case, you must be aware that what works for some time might wear off later, due to lack of freshness.

You must also prepare to A/B test subject lines. In many bulk email marketing websites, you will be able to test your subject lines to calculate effectiveness. You can begin by providing two suitable subject lines for your target audience(Option A and B). The email campaign software you use will then divide your audience into two lists and send the two groups two separate subject lines. A/B testing is an excellent way of understanding what works and what doesn’t!

Make your email newsletter more informative than promotional.

Chances are that a majority of your recipients consider you one among the other hundred brands trying to make a hard-sell. The idea is to provide promotional content in a non-promotional way. You must start by trying to provide value to your customers such that it doesn’t look like a blunt promotion. An online fashion store, for instance, could send emails on how to pair different outfits for various occasions.

Check out the video

The above tips are sure to help you get started with your first email marketing campaign if you haven’t yet. Now get ready to soar reach out to those thousands of your prospective customers waiting for your mail.

How much does a Digital Marketing Expert make?

If you’re someone who’s in the final year of college or someone who are in their initial years of your career, you might have heard that Digital Marketing jobs pay higher salaries. Do you think its true?

With taunts from all the Digital Marketing Training Institutes like GetDigitalPro.com claiming that Digital Marketing is the next big thing with handsome compensations. It would be an easy task to make you believe it.

But is it true? Are you sure about choosing Digital Marketing as your career? This blog answers it all.

Now, I will substantiate every claim with the data.

Here is a graph that has an estimated 500+ million internet users in India. Guess what this is just a predictive estimation. Actually, with the level of technological advancements in terms mobile handsets and Internet facilities like 4G and 5G. I could see a 4X growth in terms of internet penetration.

Now, there is no doubt in terms of internet user base.

Why do brands need digital marketing?

With the shift in technological advancement, the customer buying cycle and pattern changes.

Last week I wanted to buy a smart TV for my conference room at my office. I thought I’ll check the price first at online portals.

So, I went to 2 or more portals to check the features and prices.

Then after a day I just got to see an ad of the same TV that I spent more time on researching from an online portal.

I started to cross check the price of the same TV in two different portals and then finally I got convinced to buy it from the same portal.

I was happy that I got a nice cashback deal on my credit card. The TV got delivered at my doorstep as promised.

Now, imagine if I wanted to buy a TV in the year of 2010. I literally had to go to the showroom at least twice to check the price and to buy it once.

Why Digital Marketing?

On average, the Internet is the home for 350+ million peoples in India. From CEO’s to students are there browsing about your brand and if brands have a Digital Marketing talents those who know how to place contents that interests every target to take any actions against it. Sure, that the best investments in Digital Marketing talents will better the ROI for the brands.

What are different Digital Marketing Roles?

Brands are willing to hire digital marketers under the following roles and responsibilities.

As seen below the Digital Marketing Head is the top level management head who will be responsible for the entire ROI of the Digital Marketing team under him.

Then comes the SEO manager, who will be responsible for all the organic and referral traffic.

Social Media Manager is the one who takes care of the company social media handles with right content marketing efforts.

Email marketing manager will help the brands to run triggered email, newsletter campaigns and automatic sequencing campaigns.

Generally, there will be one more category as well, the Paid Ads Expert or PPC Experts.

But sometimes, the brands will get hybrid marketers who are expert in both organic and paid campaigns. It is a very rare situation.

To get started your Digital Marketing Career – Please click here to access the course for free.

Digital Marketing Head

SEO Manager

Social Media Manager

Email Marketing Manager

Content Marketing Manager

Tech Support Team

Graphic Designer

Content Writer

Demand vs supply of Digital Marketing Talent

Everyone has the Digital Marketing Talent demand data right with you. Yes! You read it right.

Just open any job listing portals and type Digital Marketing as a search term you will get thousands on listing under each portal.

Here are a few screenshots.

I hope you’re aware of the Indian educational system which was paved by the Britishers who ruled us. The education system has not adopted a new way to add Digital Marketing concepts into the syllabus.

It is so sad that even colleges in India don’t have a full-fledged Digital Marketing course.(only very few provide)

In this case, it is clear and evident that our educational system cannot generate Digital Marketing Talent pool catering to the demand of the industry.

How much does an entry level Digital Marketer make?

On an average, any entry position will get you between 3 – 5 lac per annum.

It may slightly vary based on the location and the job requirement.

If you gain relevant experience up to 3 years you can make around 6 – 7 lac per annum

Once you become a Digital Marketing Head you will be making around 12 – 15 lac per annum.

Or if you run your own Digital Marketing Agency you will be clocking a turnover of 1 cr per annum from 2 years of incorporation.

If you’re someone who is just planning to study Digital Marketing but not sure about choosing it as a career. You can just start with something really basic. Start a Free Digital Marketing Course with GetDigitalPro.

Probably the first thing that you see every morning is an Ad, it could be on Social Media or an email or on a search result on Google. This blog helps you identify the best and free digital marketing resources that you need to go through to teach yourself Digital Marketing and to become a Digital Marketing Expert in 4 Weeks.

Very soon every business right from retail, hospitality, services, products to movies etc., in this planet will need a website and a proper digital marketing setup to identify and tap the potential customers from the internet.

Last week I went for a haircut and my usual saloon was closed since it was very early in the morning.

Quickly I took my phone out and googled “best unisex salons around me”.

I got a list of saloons from which I picked the one that had 4.5 stars but before getting inside,I read few reviews of that salon and I came to know that the hairdresser named “Nik” is the best.

So, I requested Nik to do my hair and I was very happy with the service.Now you can understand how a brands digital footprint is so powerful like a word of mouth marketing.

Here is a 4 Week Training Module Plan for Beginners.

Week 1 – Free Digital Marketing Training Module

Every training module must have a vision, without which it will be like shooting in the dark.

So, let’s set up a 4 small goals for every week and let’s achieve it to attain our ultimate goal of Becoming a Digital Marketer in 4 Weeks.

In Week 1 let’s get the basics clear, you can just google for these answers and write a blog at the end of the week on what you have understood from researching on the following Topics.Just add “what is” “topic name from the below table” and google the following topics

Week 1

Day Wise Planner for Week 1

Day 1

Digital Marketing

Search Engine Optimization

Day 2

Social Media Marketing

Facebook Ads and types

Day 3

Google Analytics

Google Ads or PPC

Day 4

Content Writing for website

Social Media Calendar Plan

Day 5

Email Marketing

Marketing Automation

Day 6

Landing Pages for paid campaigns

Native Ads

Day 7

Write a blog with 2000 words on what did you understand about Digital Marketing

Now, you’re basics are done.

At any given point of time you must be clear on the topics that you read and it would have taken at least 2 hours daily to read about these topics.

If you don’t have time you can just sign up for a free basic Digital Marketing course in which all these topics are covered in just 4 hours of self-paced learning video.

Please do write a 2000 word article once you have completed the basics and save it. Let’s cross check and compare your progress at the end of the course.

Week 2 – Free Digital Marketing Training Module

Let’s break the training into two streams one will be SEO and the other one will be Social Media.

Under week 2 we will be focusing on SEO and then on week three we will be focusing on Social Media.

SEO, Search Engine Optimization – It is a way of letting search engines like Google, Yahoo, Bing etc., that your website is the most relevant for a particular keyword that we are planning to come up with.Search for the following topics on Google to understand the basics of SEO

Week 2

Day Wise Planner for Week 2

Day 1

Keyword Research

Google Analytics

Day 2

Latent Semantic Indexing (LSI) Keywords

Dimensions and Metrics on Google Analytics

Day 3

SERP

Backlinks

Day 4

Social Bookmarking

Content Marketing

Day 5

On Page Optimization

Off Page Optimization

Day 6

Keyword Position Tracking

Google Tag Manager and Tracking

Day 7

Write a blog on the topics covered under 2000 words

Week 3 – Free Digital Marketing Training Module

In this week you will be learning about basic and advanced concepts of Social Media Marketing.

Please go ahead and google the following topics and learn by yourself. Like I said earlier you can sign up for this self-paced free training module as well.

Week 4 – Free Digital Marketing Training Module

Now you have gained the theoretical knowledge on understanding the Digital Marketing concepts.

We have to apply the knowledge to a business and check how it works, what kind of business impact that your campaigns can create.

To apply the digital marketing concepts you need an actual business with specific goals and objectives.

If you’re an entrepreneur you can apply to your own business. In many cases, people don’t have their own business and you need some hand-holding so that you don’t burn your fingers.

It’s always better to learn from experts who have prior experience in digital marketing

Where can you find them?

Off course in a Best Digital Marketing AgencyFor people who don’t have time in joining a digital marketing agency, we would recommend you to create a blog using WordPress and it doesn’t require much of coding knowledge.

This blog can be used a business website to bring in visitors by applying digital marketing concepts.

Finally, you’re in and around a group of digital marketing experts, who can guide you through the practical and on job roles.

Generally, on-job training in a digital marketing agency will not be a set of pre-defined tasks that need to be completed day by day. Instead, it will be a combination of routine and ad-hoc activities that continually check your understanding in various aspects of digital marketing. While it might be a time-consuming phase for beginners, it will ultimately provide them invaluable exposure.

It also depends on how your skill sets are assessed. You might have joined the agency to learn SEO, but the Digital Marketing Expert will see you creating good Social Media Posts.

Now, you will be diverted to learn Social Media, it’s always better to sharpen your skill rather than starting from scratch.Anyway, once you master Social Media you will be able to grasp any digital marketing concept at a rapid spread.

The Healthcare industry is growing. People searching for the health-related queries are increasing day by day. In this Digital era if you want to Deal with the growing competition you need to get your business online. A significant online presence is important for any healthcare organization.

Healthcare industry stands at 3rd position, is the most searched queries so, if you still don’t have an online presence you are losing a huge number of potential consumers. It is a well-known fact that digital marketing is relatively effective and inexpensive way of marketing.

Digital Marketing Helps you to target the right set of audience which helps to get the reliable results. Here are the Digital marketing strategies you can use to promote your Healthcare business online.

1. SEO

SEO is search engine optimization which helps your website to rank higher organically. You can overcome your competitors by using good SEO techniques. You can rank higher if the content of your website is engaging and relevant. At the same time, backlinks play an important role in SEO. It is a continuous process. With the help of SEO techniques, you can reach to the people who are searching for the Healthcare products. You can overcome the local competition with the help of local SEO. Local SEO helps you to rank higher in the local searches when people near you are searching for your business.

2 Paid Advertising

Paid advertising is where you pay for the ad space. Marketers pay money to the owner of the ad space to appear in the results or the ad space. Generally paid advertising works on bidding option. To appear at the top of the paid advertisement the owner of the ad space like Google has some parameters on the basis of which they decide which ad to show at the top.

3.Social Media

You can use social media to connect with people, educate them. Strong social media presence can help you to reach your target audience. You can build the reputation on social platforms like G+, Facebook which can help you to attract more people. Good review also helps to convert the prospects. You can create an impact on the social media user by educating them about the health.

4. Online Directories

Online Directory is the place where you can register your business to be found by your targeted audience. Submitting your business information to a local dictionary is easy yet an effective way to reach the wide audience. The local listing like Google My Business can help you to reach the targeted audience when people search for the services in Google. Your customers can review your business online which helps to convert a prospect in customer.

5. Health forums and blog

Start a health blog or forum. Educate people about health. Answer their queries. This will help you to gain the trust of your targeted audience. People will start interacting with you and there will be more engagement on your website. People who are seeking for an advice can be the potential leads which you can easily convert. Give them health tips and remedies; educate them about the symptoms and diseases. If your blog has a good number of visitors you can start an affiliate programmers on your website.

6. Buy and sell:

E-commerce changed the way the buyer used to think. Nowadays you can order anything just in few clicks. There is a huge number of potential buyers online who are searching for the medical and Healthcare products online. You can buy and sell medical equipment online, sell OTC and prescribed medicines online. Websites like PrimedeQ are selling the used instruments online. If you have a health blog with a good number of visitors you can utilize that traffic and start promoting the products and services online.

]]>http://getdigitalpro.com/2017/12/28/digital-marketing-healthcare-industry/feed/010 Tips to Start a Successful Digital Marketing Careerhttp://getdigitalpro.com/2017/12/15/10-tips-start-successful-digital-marketing-career/
http://getdigitalpro.com/2017/12/15/10-tips-start-successful-digital-marketing-career/#respondFri, 15 Dec 2017 13:14:30 +0000http://getdigitalpro.com/?p=25314In this Digital era, digital marketing is important. Digital Marketing is a fast-growing industry with an increased demand for talent. In case if you are looking to break into the digital marketing industry, there’s no preferable time over at this point. Digital marketing needs specialization in areas such as content, strategy, analytics, mobile marketing etc. There are many digital marketing techniques like Search engine optimization, Social media optimization, Content marketing, Email marketing, Social media marketing etc. It is good to know basics of all techniques in digital marketing but it is best to master in one particular technique.

Following are some tips to kick start the career in digital marketing

Willingness to learn

In the era of digitization, we are familiar with how technology can change and advance almost daily. Like all other industry, digital marketing also requires constant learning and reinventing. Hence we need to upgrade our knowledge on a continuous basis to perform the online marketing tasks and keep clients happy.

Stay Current

Digital marketing is one of the fastest growing industry and has many new techniques, so the employers must stay updated. To gain up-to-date information we need to follow good digital marketing websites and blogs like Search engine journal, Backlinko, Search engine land etc.

Networking

Networking plays a vital role while we trying to break into a new industry, and it is the soul of digital marketing. To get connected with relevant people you should stay active on social media like Twitter Facebook and Linkedin. (By making the Linkedin profile, it becomes easy to connect with others. And by joining digital marketing groups in facebook we get new ideas and information.)

For enrichment, you should attend industry meetups and conferences, web-based seminars, offline events etc. Along with learning new things, you could also meet potential employers.

Personal Projects

While your resume/portfolio should cover your personal project along with your professional details of works. With digital marketing, things are not black and white and there are several areas between best practice and what can actually get good results. When it comes to search engine algorithm, it is always changing and what is correct today may not be right tomorrow.

Software Knowledge

Digital marketers should try to acquire complete knowledge in applications that need to use every day. Learn beyond the key functions and grasp the shortcuts. Microsoft office is an example of daily using software and we should know the shortcuts for copy, paste, word count etc. Try to be a pro before your employer gives you those PowerPoint or big data sheets to work on.

Build your own Image

To be a trusted digital marketer, your online presence should be noticeable. By building your own personal brand you can show your potential to employers that you can build their company’s online visibility. A strong online presence could be the highlight skills an employer looking for.

Learn the techniques

As a digital marketer, it needs to be comfortable with techniques like SEO (search engine optimization), SMO (social media optimization), PPC (pay per click). Passionate digital marketers should know all terminologies in their field, otherwise it will be a clear proof to employers and other professionals that you possess a beginner’s skill set and you will need further training to improve. Definition of SEO, SMO and PPC.

Search Engine Optimization is the process of increasing traffic to your website through organic search engine results by performing the set of tasks. You should perform many tasks to increase your website traffic such as bookmarking, blog posting etc.

Social Media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity (Wikipedia). Here you need to create creative social media posts, that attract the audience.

Pay-per-click is also known as cost per click, is an internet advertising model used to increase traffic to websites, in which an advertiser pays a publisher when the ad is clicked (Wikipedia). It will be done based on the client’s requirements.

Reads more case studies

As a digital marketer, you should take a look at digital sphere to understand how brands function in terms of gaining both organic and paid market. Analyse their social media presence and try to find and overcome their strategies, the pros and cons, etc. When looking at case studies, look for strong examples across the spectrum since digital marketing spans many areas and industries.

Get Certified

Try to pick up digital marketing courses and get certified, that will help you to stand out from other job hunters in the field. Now there are many online marketing courses are available for free cost. An Internship is also an opportunity to prove our talent in digital marketing, and get certified. By doing internship you will mingle with employers which will be an added advantage to you as they will be able to share with your their tips and tricks.

Do not give up until you are successful

In digital marketing field, Even though you are taking best efforts, results may not reflect at times. Try to interact with seniors and accept their comments on your work. Don’t get negative and often try to find ways to get refreshed and take steps forward.

By choosing digital marketing you are getting about significant and fruitful career. Often have a thirst for knowledge, that will definitely lead you to success. Once you get a big break, try to guide your juniors and always remember those who lead you to success. You should try to extend your knowledge to young learners too.

]]>http://getdigitalpro.com/2017/12/15/10-tips-start-successful-digital-marketing-career/feed/0Planning for Google Adwords campaign? then this is must read for you or lose moneyhttp://getdigitalpro.com/2017/10/09/google-adwords-money-lost/
http://getdigitalpro.com/2017/10/09/google-adwords-money-lost/#respondMon, 09 Oct 2017 05:45:00 +0000http://getdigitalpro.com/?p=4815

Listen to Audio

Generally in order to generate leads people prefer to opt for SEO which of course is time taking process to see the result but does provide better ROI. Business owners who want to generate leads immediately do opt for paid campaigns and tend to read blogs related to digital marketing. If you are planning to get into AdWords and pretty new to AdWords or already used old dashboard of AdWords and now after a long time getting into AdWords new dashboard to set up a new account, This article is for you.

As of now, AdWords provides two dashboards or you can say modes for you to run the ad campaigns.

1. Adwords express
2. Adwords

While many new bees prefer to use Adwords express as it claims to be very easy to run the ads. Experts prefer to use the normal AdWords as you get the option to choose your own keywords, set bid prices, and structure your account. If you have already made your mind to use AdWords over Adwords express, you need to read this whole article.

Here I am going to tell you what you need to be aware of while trying to create AdWords account or campaign.

6 Points you need to keep in mind while creating AdWords campaign

1. Adwords Express: Adwords forces you to create AdWords express account even though you made your mind to go with Adwords account only. Its bit tricky to find out the link to AdWords account.

2. Payment Mode: By default the payment mode is automatic. That is You’ll be charged when your balance reaches ₹2,500.00 or 30 days after your last automatic payment, whichever comes first. While Automatic payment mode is good for those who spend more than 30k per month or more and cannot afford AdWords campaign getting stopped because of low account balance. In case you are new to the Adwords dashboard or do not plan to run a campaign on a continuous basis, it is a good idea to convert automatic payment mode to manual payment mode.
To convert payment mode to manual, you need to make sure that your account balance is zero and then you need to call AdWords support team with your request. Adwords team will then send an email to the email id registered with your AdWords account which you need to edit and reply back to them to get your account payment mode to manual.

3. Auto Enabled Campaign: Adwords asks you to create the campaign at the very beginning of the creating the account. Generally, Account manager might not be ready with a perfect keyword or ad copy and in order to complete the account setup process. Account managers end up clicking next buttons and complete the setup thinking that later they can come back and edit the same without recognizing that the ad campaign is now active. This leads to getting unwanted clicks and hence you end up wasting your money.
Solution to this issue can be the moment you create the campaign, Pause the campaign and then make the campaign active only when it is ready with targeted keywords, ad copies, and landing page

4. Start date and end date of a campaign: If you are creating a campaign which needs to be stopped at a certain time for example campaign for an event, make sure you put an end date to the campaign. This will make sure that even if you forget to pause the campaign, it automatically gets paused hence you do not end up wasting your budget.

5. Keywords: While creating campaigns, many ends up placing broad match keywords leading to clicks for an unwanted combination of search queries which do not give conversion. It is always suggested to go for the phrased match, exact match or modified broad.

6. Negative Keywords: It is always a good Idea to keep an eye on search term for search campaigns and add the irrelevant search queries to the negative keyword list. This saves a lot of your budget and helps you get more relevant clicks

I am sure there are many other ways to avoid losing money unnecessarily in Adwords. Do let us know if there are any points you would like to add.