"The Morning Briefing" is SmartPlanet's daily roundup of must-reads from the web. This morning we're reading updates and analysis on the idea of 'Big Data'.

1.) How to implement next-generation storage infrastructure for Big Data. Everyone is talking about Big Data analytics and associated business intelligence marvels these days, but before organizations will be able to leverage the data, they'll have to figure out how to store it.

2.) B2B Marketers: Use Big Data, new tools to Evaluate, Execute, Evolve. Retailers aren't the only ones struggling to meet the demands of the digital revolution. New research from Crain’s BtoB Magazine shows most B2B marketers do not feel their current online marketing mix is meeting sales demand, and that they’re under pressure to measure the impact of their programs.

3.) Big data in the real world isn't so easy. Big data is a big challenge that requires high-quality data, new approaches to data management, and more processing power. But the payoff could be a strong competitive advantage.

4.) The big cost Of Big Data. We've entered the age of Big Data where new business opportunities are discovered every day because innovative data management technologies now enable organizations to analyze all types of data. But with new business opportunity comes cost, and the true costs are yet to be fully appreciated.

5.) Verizon, NantWorks using Big Data for cancer treatment. Verizon is collaborating with NantWorks on a new plan to use big data to aid cancer treatment, which could create a new type of specialty within the health care field.

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