OLMSTED FALLS, OH – November 12, 2009 – Credited with creating the very first infomercial in the U.S. , Vita-Mix, the world leader in high-performance blending equipment, today announces “Pitch Me!” —a national video competition to discover the next great Vita-Mix TV demonstration star. The winner, voted on by the public and chosen by Vita-Mix, receives a Grand Prize of $10,000 and may star in upcoming Vita-Mix television commercials and web-based videos.

Participants must showcase their skills with a Vita-Mix blender and are judged on their video’s creativity, popularity and overall quality. As the competition progresses, Vita-Mix will air highly-rated submissions on national commercials, to drum up support for the leading videos and further publicize the contest. Vita-Mix is offering over $20,000 in total prizes including the single Grand Prize of $10,000 cash.

In 1949, Vita-Mix created the world’s first television infomercial during which Vita-Mix Founder William G. “Papa” Barnard demonstrated everything the Vita-Mix machine could do and began America ’s love affair with the infomercial. A commitment to personal demonstration continues to guide Vita-Mix’s marketing efforts to the present day; Vita-Mix demonstrates its professional-quality machines in over 2,000 shows every year in the U.S. alone.

The newest Vita-Mix machines certainly lend themselves to demonstration since they do the work of 10 kitchen appliances and perform over 50 different processes. These include five that no other single kitchen appliance can execute as flawlessly: making ice cream, grinding grains to make flour, kneading dough, making whole food juice, even making piping hot soups heated by nothing more than the blades spinning at 240 MPH.

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4 responses to “Vita-Mix Contest”

Great contest! I’m probably not going to enter, I’m just not talented when it comes to stuff like this, and I don’t have one of those mixers. But thanks for letting us know, as I’m sure there are bloggers out there who would LOVE this contest!