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Sarahs favorite fonts – Sarah’s favorite fonts

The favorite fonts of the typographer and designer of Rameau, Sarah Lazarevic

The celebrated French graphic designer and typographer Sarah Lazarevic describes exclusively for Linotype.com the fonts for which she has a particular affection.
Sarah currently lives and works in France. Among her clientèle are major organizations, such as La Poste, the town of Millau and the Organisation internationale de la Francophonie. She also teaches graphic art and typography at the École Professionnelle Supérieure d’Arts Graphiques et d’Architecture in Paris. One of Sarah’s most popular creations is the font Rameau, a classical Antiqua typeface, which is based on the forms of a hand-engraved musical score of the 18th century. It is perhaps no surprise that Sarah was so impressed by this score: in her free time, she herself indulges in copperplate engraving.

The complete Rameau family in OpenType Pro format for just 39 USD/EUR*

There is no time like the present to discover the full charisma of the enchanting Rameau by Sarah Lazarevic. For just one week, we are offering the complete Rameau family (six weights, Light to Semibold, each with corresponding italic) in OpenType Pro format for only 39 USD/EUR*. This is an amazing 312 USD/EUR (or 88%) saving on the normal price (offer valid only to 30 October 2014).
Rameau will give your designs a touch of the elegance associated with the France of the 18th century. The marked contrasts of this Antiqua font together with the very sharp terminals and the generous serifs of the uppercase letters make texts in which this typeface is used quite literally sparkle. The elegant and dynamic italic has all the characteristics of individual handwriting.Click here to download the complete Rameau family.

Sarah Lazarevic: “These are my favorite fonts …”

“It’s not an easy question to answer: which are your favorite fonts? There are those we admire for the quality of their design, those we like because they have a natural or calligraphic touch, the historical typefaces, which form part of our heritage, and the typefaces which enable us to reminisce …
Here is a selection of some of the typefaces which appeal to me for these different reasons …”

Syntax

The Syntax is a typeface which I used a great deal when I was a student and for me its appeal lies in its legibility and its elegance. It draws inspiration from humanistic forms‚ which gives it greater flexibility than the ‘classic’ linear responses‚ particularly those designed in the same period.

(In the case of his sans serif font Syntax published in 1968, Hans Eduard Meier drew on the forms of a Renaissance Antiqua to give the typeface a dynamic and very genial feel. A radically reworked and extended version of Syntax − Linotype Syntax − was produced by Linotype working in collaboration with Meier and was published in 2000.)

Virgile

Roman scripts particularly appeal to me‚ as do the typefaces designed from these ancient written forms. The first typefaces I’ve designed takes inspiration from the Roman cursive script engraved on pottery. The design of Virgile is reminiscent of the historical forms of Rustica writing. It demonstrates very subtle and highly rhythmical calligraphic accents.

URW Firmin Didot

The URW Firmin Didot is a digital version that is very similar to the original. Personally‚ I find that the Didot is the finest typeface in the world! (I don’t say that because I’m French …) This typeface epitomizes fine living. I’ve always liked the design of the number 2‚ which is extremely sophisticated.

The classical Antiqua Didot was originally designed by the French printing and publishing family Didot in 1800 for use in their own printing shops. Its style is similar to that of Bodoni, created in Italy in the same era.)

Medici Script

Another typeface inspired by a script‚ the Renaissance in this case. To practice calligraphy is essential for me if one is to understand the essence of the design of the letter. This Chancelière (Cancellaresca) script is understated and elegant. The small break in the downstrokes marks the form given by the nib stroke.

All the fonts by Roger Excoffon

This is an opportunity to pay homage to this very great designer‚ who made a great impact during his era and in our daily lives.
The Antique Olive for its fabulous and disturbing capital O …
The Banco and the Choc …

(Roger Excoffon (1910–1983) was an eminent French graphic designer and typographer. He published a wealth of typefaces, including Banco (1951), a typical 1950s advertising font, the exuberant brush script Choc (1954), and the Grotesque Antique Olive, which Excoffon designed for Air France in the 1960s while working as art director for the airline.)

Neuland

I used this typeface several years ago for an identity. I find it very powerful‚ which perhaps stems from the fact that Koch engraved the letters in metal to create the forms. It is in the tradition of characters engraved on wood in that it is very black and very dense. The black/white ratio in the grey of the text is both strong and very subtle.

(Rudolf Koch created Neuland 1923 by hand-carving the characters directly from metal. Its unusual, somewhat primitive appearance means that the font is still used today in contexts that require its direct but exotic effect. It is used, for example, in the logo of the tobacco brand American Spirit and has appeared in the Jurassic Park films – here in an inline variant.)

• Gross price 46,41 USD/EUR including German sales tax.
The offer does not apply to holders of user accounts, who already receive a fixed price reduction.