Your website is up and running, but now you need to help people find it. Does your website have what it takes to capture your incoming traffic and convert into leads? Do you utilize the power of email marketing and other online mortgage marketing techniques to capitalize on this great source of leads? In this article we will discuss the top ways that you can use to boost your website ranking and lead capture strategy.

Every Loan Officer knows a website is critical to a lead-generation strategy. Learn how to determine if your mortgage website is doing more harm than good with our handy checklist.

Websites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your website will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web...

People are more internet savvy than ever before. However, there are many loan officers that feel that they are OK even though they don't have an online presence. There are hundreds of reasons why every loan officer need a ranking website. In this blog post, we will only talk about the 25 reasons why you need a ranking mortgage website right now.

Your Competitor Has A Website - Whether you choose to compete or not, there is someone trying to earn your potential clients' business. When rates isn't the issue, and one reference isn't good enough to close the deal, your website can be used as a tool to gain new clients. If you don't do it, your competitor will.

Your clients Are Looking For You - In a perfect world every client that you ever service will keep your number on their refrigerator, or in their cell phone. When they need you they would simply go to the frig and give you a call. Unfortunately wives throw items away from the frig without asking and cell...

What actions are you taking to create your lead generating systems? Get in the game and make plays that will drive traffic to your website to download a free eBook, a video to learn about a program or drive them to a blog to educate themselves on how to improve their credit. Be an educator about the mortgage industry to set yourself apart. Make your first play by signing up with www.MortgageMarketingPros.com and use the coupon code of POD10.

What activities are you doing to increase your business every time you go to your office. Business is not going to just land at your feet. Loan officers should have a plan of action and goals in place to achieve and sustain a long and successful mortgage career. Here is the code to receive a discount with LionDesk

Loan Officer Online Marketing Tips

You are a loan officer. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your target audience. You shouldn't build or maintain a website simply because "everyone else has one." However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you'll need to make some kind of investment in Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn't announce its presence it will simply sit and gather (virtual) dust in some computer's memory.

If you've convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used...

What are some ways I can work with Realtors? This Episode will explore an untapped avenue for Loan Officers to connect with real estate agents. Another avenue to use Zillow and Realtor.com in Ep #11 (listen HERE). Be a Proactive Loan Officer and generate a lead source by working with listing agents. For more tips, technics, ideas, and strategies to create your own leads, check out www.MortgageMarketingPros.com

Why is a marketing strategy the most powerful tool for growing mortgage business? The straight-forward answer is that a solid marketing strategy will address current challenges and map out paths by which a loan officer can grow in the future. It will audit a business's brand and message, but isn't limited to branding alone. Rather, a marketing strategy is a combination of big picture and detail analysis that incorporates a wide range of marketing channels tailored for the mortgage industry. The majority of marketing strategies include a high number of items that can be performed for free by loan officers, resulting in a plan that won't lead to a fortune spent. In fact, a good marketing strategy is an investment in saving money because it targets a business's efforts and helps avoid waste.

It's important to keep in mind that while a smart mortgage marketing strategy won't force a loan officer beyond its means, it will present a mix of opportunities that meet immediate goals and show...

Want to connect with more real estate agents to increase your closings? This Podcast will explore an avenue to touch more Realtors with Rehab and EEM loans. This is an untapped market to connect with those listing agents that have properties not moving. To learn more tips, technics and strategies to Learn - Grow - Dominate your local mortgage market at www.MortgageMarketingPros.com