Dubai Travel Guide

President Mohammed Continues to Revitalize Dubai Events

In another of a series of moves meant to bring about a new vision for tourism in Dubai for the coming decade, the Vice-President and Prime minister of the UAE has renamed Dubai's Events & Promotions Establishment to the Dubai Festivals Retail Sector Promotion Establishment. The change is meant to reflect an increased recognition by the department of the retail sector's growing significance.

His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, in his capacity as the Ruler of Dubai, has issued a law to change the name of the Dubai Events & Promotions Establishment to Dubai Festivals Retail Sector Promotion Establishment.

The new law confers on the body the powers for cooperation and coordination with public and private sectors and retail promotion to advanced levels as well as to attract greater numbers of visitors and shoppers, thus contributing to increasing the sector’s contribution to the GDP of the Emirate of Dubai.