65,000 FANS ENJOYED WEEKEND AT LUCAS OIL OFF-ROAD EXPO

Pomona, Calif. – (October 11, 2013) More than 65,000 off-road enthusiasts filled the Pomona Fairplex to check out everything off-road from 300-plus vendors including new vehicles, thousands of parts and accessories, racing demos and more, at the 2013 Lucas Oil Off-Road Expo powered by General Tire. In addition to the line-up of trucks, Jeeps, UTVs, ATVs, side-by-sides, dirt bikes, sand rails, rock crawlers, parts and accessories on display, the expo entertained attendees with exciting features including: ULTRA 4 / King of the Hammers demos; Lucas Oil Off-Road Racing demos; autograph signings with dozens of off-road racing legends; live entertainment; and more.

“Another great Off-Road Expo is in the history books,” said Bruce Hubley, Owner of Family Events – the company that produces Off-Road Expo. “Thanks to our family of sponsors and our friends at Lucas Oil, General Tire, Ultra 4 Racing, King of the Hammers, SCORE International and Mad Media for helping us to once again truly make Off-Road Expo the place ‘Where The Off-Road Nation Comes Together’. Next year will mark the expo’s 15th Anniversary and we will spend the next year crafting even more partnerships with companies that are on the cutting edge of off-road, to create additional exciting features and to bring our fans the hottest celebs in the business for up-close and personal autograph signings to help celebrate this anniversary.”

For the first time ever, Family Events, in partnership with the Off Road Business Association (ORBA), offered a “Lunch with the Legends” VIP Experience Package, which included a private lunch with some of the biggest names in the sport including Brian Deegan, Casey Currie, Ivan Stewart, Shannon Campbell, Walker Evans and Johnny Greaves, all access entry into the expo both days, VIP parking and more.

“We were thrilled with the response to the VIP Experience Package and are so grateful to the off-road legends that attended,” said Fred Wiley, President of ORBA. “VIP participants enjoyed the up-close and personal lunch with top off-road legends and we raised more than $2,100 for ORBA, a national non-profit trade association of motorized off-road related businesses formed to promote and preserve off-road recreation.”

On Saturday, the crowds gathered at the Bud Light Entertainment Stage to watch dozens of beautiful bikini-clad women compete in the Miss Lucas Oil Off-Road Expo Bikini Contest. Candace Cordera, was crowned the 2013 Miss Lucas Oil Off-Road Expo, with Amanda Cinq-Mars taking second place and Neva Moore third place.

“Off-Road Expo has been a staple event in our calendar for years, and this year’s event seemed exceptionally well attended with qualified customers attending the event looking to buy parts and accessories for their personal off road vehicles,” said Greg Adler, CEO of 4-Wheel Parts. “We’ve been committed to Off-Road Expo as a vendor and sponsor for several years and have seen tremendous growth on the customer base attending the event and the vendor footprint indoors and outdoors. Off Road Expo is a great event for 4-Wheel Parts and for the off road community.”

This year’s sponsors include: Lucas Oil, General Tire, Yamaha, Budweiser, Don-A-Vee Jeep, Toyota, Superchips, Mickey Thompson, 4-Wheel Parts and DragonFire. The Lucas Oil Off-Road Expo powered by General Tire will return to the Pomona Fairplex next year on October 4-5, 2014, to celebrate its 15th anniversary. The Pomona Fairplex is located at 1101 W. McKinley Avenue in Pomona, Calif. For more information, visit www.OffRoadExpo.com. Follow the Lucas Oil Off-Road Expo at www.facebook.com/OffRoadExpo , www.twitter.com/OffRoadExpo and on Instagram @OffRoadExpo1.