Do you own a website or a blog? If so, do you have any idea how many visitors you get each day?

And even if you’ve installed a counter and you’ve figured out how to gauge your traffic, do you have any idea where your visitors are coming from, what browsers most of them use, what search engines they use, or which of your pages is the most popular?

These are the things that Google Analytics can do for you.

If it’s your very first time ever using Google Analytics, don’t worry, this guide will start from the very beginning and show you how to install it on your website, before diving into what Google Analytics offers.

Once you’ve installed the small code snippet on every page of your site you will have access to all of the following details about your website.

A high-level view of how many individual people have visited your site and how many pages they viewed

Where your site visitors live and what languages they speak

How visitors interacted with your website

The technology the visitors used to access your site

Other websites that are sending traffic your way

The most popular pages on your site

The many different ways people are reaching your site through search engines