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Email Marketing

Personalization

At Sailthru, we believe that no two consumers connect with a brand in the same way, and that delivering a next generation customer experience needs to be easy. With Sailthru, marketers can effortlessly collect data from all channels, develop a single view of their customers, automate marketing across all digital channels, personalize every aspect of marketing and messaging, and predict the next action of each and every customer. It’s a single solution for solving the most complex marketing challenges of our time.

Sailthru is the leader in driving customer lifetime value through personalization. We know that marketers are seeking solutions to help create better relationships because transforming the customer experience is critical for success. Consumers demand it and competition requires it. We support marketers in their journey delivering connected, personalized experiences to consumers across email, onsite, mobile, social and offline channels. Sailthru is powering 1:1 relationships with consumers to drive higher revenue and conversion for more than 400 enterprises including Fila, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post, The Economist and Business Insider.

Integration Overview

Sailthu's LINK Cartridge allows Salesforce Commerce Cloud retailers to deliver on the need for customer-centric commerce. The Sailthru platform natively collects individual user behavioral and interest data from all digital channels and builds a single view of the customer to serve as the foundation for cross-channel personalized engagement. Our LINK plugin allows you to now natively collects purchase and user data from your Commerce Cloud-powered website so that all commerce activity is attributed to individual customer profiles and incorporated into personalized messages and recommendations in email, onsite and in mobile experiences.

Together, Sailthru and Commerce Cloud make it easy to manage data collection, building a single view of the customer and cross-channel engagement to drive lift in revenue and the metrics that matter for any retailer.

Integration Features

Sailthru Emails: Highlight your entire product and content portfolio by personalizing every aspect of your email automatically, in real-time, to each customer at the time they are most likely to open and convert

Sailthru Analytics: In addition to baked-in reporting tools that provide real-time data, our turn-key analytics and business intelligence platform is fully integrated into the Sailthru solution, helping you to develop proprietary insights based on long-term data analysis.

Sailthru Prediction Module (Sightlines): Predict future user behaviors, including the amount of revenue a user will generate for your business