Whiteboard Wednesday: 5 Rules for Making Video Announcements

March 22, 2017

2 minute read

Video announcements are something that most churches have gotten implemented in their services (and on a quick side note, if these are something your church has NOT implemented and would like to, you can check out our previous article on getting your first video set up on a budget by clicking here )

And while video announcements can be used for a great purpose, which is letting new visitors and members know of upcoming activities and events in a fun and entertaining manner, they can also be used very incorrectly!

Well this week on Whiteboard Wednesday, Allen has put together a list of 5 rules to keep in mind when making video announcements:

Don’t shoot announcements every week

It wastes the time of staff

It wears out your volunteers

It gets old really fast

Make audio a top priority

Use a lav or shotgun mic

Don’t use the mic on the camera

For the same reason you use a mic in the service, use a mic in the video

Keep it under 5 minutes

One purpose of using video is to save time

Don’t be afraid to cut out announcements if it makes it to long

If you repurpose the video later, people won’t click play if it’s longer

Only make announcements that apply to the entire church

People will tune out if it doesn’t apply to them

There are better platforms for announcements that only apply to a specific group

Keep visitors in mind

Make sure you have a portion aimed specifically at visitors

We hope that these tips are able to help you guys out, and if there’s any other tips that you having spent time working with volunteers and shooting your own announcements, please let us know in the comments below! See you guys next week!