Long Term Care Insurance Gains Momentum Thanks To State Promotions

Long term care insurance, once a bit player in the health insurance field, is now entering center stage thanks to influential backers: states like California, Connecticut, Indiana and New York. These four are the original long term care "partnership" states, now joined by many others. "States with partnership programs are spending millions promoting LTC insurance through the media and direct mail," says Cameron Truesdell, CEO of LTC Financial Partners (LTCFP), America's most experienced long term care insurance brokerage. "More important, they're providing financial incentives to help people participate."

The financial incentives vary by state, including tax deductions for premiums and a conditional loosening of the Medicaid purse strings. "Buy a state-approved long term care policy, and Medicaid in your state could offer backup protection (with certain qualifications)," says Truesdell.

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"We see more and more states implementing these promotional and support programs," Truesdell continues, "and the public is responding." Participating states now include Virginia, Iowa, Minnesota, Rhode Island, and Florida, "and we expect most states to climb on the bandwagon," he predicts. To handle the increased public demand, his organization has expanded from fewer than 100 agents in 2005 to nearly 400 today.

Why are states promoting the private insurance? Any why are they offering financial carrots for participation? "It's simple," Truesdell explains. "There are 77 million baby boomers nearing retirement with predictable periods of incapacity. The states just can't foot the bill for all that nursing home or in-home care. They'd go broke. So they're encouraging people to protect themselves through the private sector."

How does one sign up for a partnership-approved long term care policy? "You can't do it through just any insurance agent," says Truesdell. "Each partnership state certifies a number of reputable insurance carriers and agents to represent their program in their particular state. At LTCFP we have more state-partnership-certified agents than any other brokerage specializing exclusively in the long term care field. In fact, some of our agents have been qualified to guide other agents through the certification processes."