James Franco: New 'Gucci by Gucci Sport' Ad!

James Franco works it out in this new ad for Gucci by Gucci Sport Pour Homme, the latest fragrance from Gucci.

The 31-year-old actor, who is also the face of the first male Gucci fragrance, is “perfect for this fragrance,” creative director Frida Giannini told WWD, adding “[James] personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”

Gucci by Gucci Sport Pour Homme products start at $27 and will be launched globally in April.