Taking a bold approach

The summer dresses are out in force in our office this week as we enjoy the latest burst of hot weather. Fans of bold, colourful prints, the female members of the AJ team are thrilled we’ve just been appointed by women’s clothing brand, Mistral.

Offering British-designed casual clothing, Mistral uses prints, colours and styles inspired by the surroundings of the Wiltshire countryside in which their head office is based.

Mistral is in a growth phase, keen to attract new customers, with an eye on their competitors. White Stuff shoppers, disappointed with the company’s latest styles and lack of prints, are a particular focus.

Mistral’s superb summer range has attracted amazing feedback from customers and they’re ready to shout about it. AJ has been tasked with drawing in direct sales to their website and driving customers to the almost 20 Mistral stores across the country. To do this, we’re planning a combination of press, direct mail and inserts.

In true AJ style, we’ll be testing, refining and optimising their media schedule, and can’t wait to begin……