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Out of all the marketing channels, email marketing still exists as one of the most popular forms of online communication. It is cheap (basically free), can leverage the data of your users easily, provides high levels of personalisation and customisation. This results in email marketing providing the highest ROI out of any marketing channels.

However all that looks and feels good is not as it is

There are however a few considerations with email marketing. As good as it can be for you to push your brand, if not done properly it can work against you.

Previously, because of its low cost of sending and easy acquisition of email addresses (someone can easily guess an email address), a lot of spam companies have abused email marketing to send users product offers, spam and fraud emails. The result of this is that your target audience is scared and thinks that most of email marketing is spam.

How to generate trust

The first step towards successful email marketing is to generate this trust with your customers. You have to be aware of these pitfalls and make sure that when you are communicating with your users that you proactively create a trust so that going forward your subscriber gets the content that he wants, and you have a high deliverability rate. You create this trust by good and open communication, personalising the content to their needs and letting them know how you got their details.

Things to consider if you are using email marketing for the first time

Let your subscribers know why they getting an email. Usually at the bottom of the email you would have a messages saying “Dear XYZ, you are receiving this email because you have subscribed to receive information from ABC company by putting your email address on our website.

If your company deals in verticals where there’s a lot of Phishing, instead of asking the users to click on a link, ask them to type in the link instead.

Make sure that your emails are tracked from the email marketing provider so that you can see what the click through rate was

Make sure your website is tracked properly so that you can see how the e-mail traffic contributed to your online goals.

DzineClub Email Marketing Solutions

Here at DzineClub, we adhere to email marketing best practices and guidelines. If you would like to know how we can help you push your brand further and provide you with high ROI please ask us for the quotation or feel free to send us an email at info@dzineclub.com

Paid Analytics Providers:

Omniture SiteCatalyst®

Omniture SiteCatalyst® provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. SiteCatalyst helps marketers quickly identify the most profitable paths through their Web site, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns. SiteCatalyst is part of the Omniture Online Marketing Suite of applications for online business optimizations. http://www.omniture.com/en/products/online_analytics/sitecatalyst

Webtrends Analytics

Webtrends Analytics 9 delivers the industry’s most accurate picture of what’s happening on your web site, along with the data analysis and integration tools to help you turn even the largest stockpiles of online and offline records into understanding of your customers and business. http://www.webtrends.com/Products/Analytics.aspx

Free Web Analytics:

Google analytics

Piwik – Open Source Web Anlaytics

Piwik is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed real time reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and more. http://www.piwik.com

JAWStats Website Statistics

JAWStats is a free, open-source website statistics and analytics package. It runs in conjunction with AWStats and produces clear and informative charts, graphs and tables about your website visitors. http://www.jawstats.com

Clicky

Woopra

Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. Woopra delivers the richest library of visitor statistics in the industry through their innovative desktop application. http://www.woopra.com/

We love the Live visitor Navigation Path

Yahoo! Web Analytics:

Yahoo! Web Analytics is an enterprise site analysis tool that lets you see real-time user behavior on your website with powerful and flexible tools and dashboards. http://web.analytics.yahoo.com

Microsoft adCenter Search Advertising Analytics Tool

Microsoft Search analytics solutions help you understand user engagement and online search marketing campaign performance. This has now closed.