Spotlight: 'Gamification' can improve enterprise transformation

'Gamification' will be a key feature in enterprise transformation and employee engagement, predicts Elise Olding, research director at Gartner. Gamification is the use of technologies and techniques that inspire video game players to motivate enterprise staff, such as feedback, measurement and incentives. Gartner predicts that by 2015, 40 percent of Global 1000 organizations will use gamification techniques as the primary mechanism to transform business operations. A full 70 percent of enterprise transformations fail, primarily from lack of employee buy-in, Olding wrote in a blog. Gamification can help organizations make the workplace more engaging and productive, she noted. Read more

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