Facebook Report: The Impact of Super Bowl XLVI Ads

Want to know which movies received the largest boost in Facebook activity by taking part in the advertising event of the year? Look no further than Boxoffice.com's coverage. Check back at half-time for like increases and then again at the end of the game.

Like Counts as of 2:40 p.m. PT:

Act of Valor: 37,155Increase as of half-time: +582 for a total of 37,737Increase as of the end of the game: +896 for a total of 38,051The Avengers: 520,891Increase as of half-time: +21,287 for a total of 542,268Increase as of the end of the game: +40,642 for a total of 561,533

Battleship: 95,114Increase as of half-time: +492 for a total of 95,606Increase as of the end of the game: +565 for a total of 95,679

The Dictator: 6,848Increase as of half-time: +131 for a total of 6,979Increase as of the end of the game: +158 for a total of 7,006

G.I. Joe: Retaliation: 118,734Increase as of half-time: +300 for a total of 119,034Increase as of the end of the game: +724 for a total of 119,458

The Hunger Games: 1,747,119Increase as of half-time: +2,043 for a total of 1,749,162Increase as of the end of the game: +4,966 for a total of 1,752,085

John Carter: 76,921Increase as of half-time: +996 for a total of 77,287Increase as of the end of the game: +727 for a total of 77,648

Dr. Seuss' The Lorax: 427,465Increase as of half-time: +36 for a total of 428,501Increase as of the end of the game: +4,842 for a total of 432,307

Safe House: 187,800Increase as of half-time: +695 for a total of 188,495Increase as of the end of the game: +1,374 for a total of 189,174

Star Wars: Episode I - The Phantom Menace: 6,712,987Increase as of half-time: +1,040 for a total of 6,714,027Increase as of the end of the game: +3,280 for a total of 6,716,267