Telematics Update Conference: An outsider's perspective of the content and apps strategy of the auto industry

Summary

On November 29 and 30 Telematics Update held its annual Content and Apps Conference in San Diego, California. The primary purpose of the conference was to discuss the challenges and opportunities of making the car a key component of the apps ecosystem. It was clear from the event that there remain more questions than answers but there are a few questions that seem to be of the highest importance to everyone in the industry.