Saturday, July 25, 2009

There are many ways to to make money from your book, besides just selling it as a stand-alone, and that's what this article will teach. To begin with we need to look at some basic math, lets begin with the cost of each copy.

If your book sells for $20.00 and you have $15.95 in expenses like you would if you self published. Than you would earn $4.05 per copy right? Well lets take a closer look, what if you sold an Audio CD with someone reading the story, as a package deal. Many people like to listen to audios while driving, or on their computer etc. So that's a nice feature right?

OK that improves the math a bit right because we could sell the package for maybe $25.00. Now the life expectancy of a self published product is between 150 - 200 copies, now lets do the math. $4.05 X 200 copies = $810 dollars

Far from $99,000 dollars right? Well what do we have to do to get that book up to where it can become highly profitable? We need to add to our package deal, but first let me ask you a question.

- What could you offer to support the learning or entertainment of your story?

If your book is teaching someone to improve their business bookkeeping than you could add services and products to your offering. Lets say that you created a basic and advanced package which offered more details and additional support in varying ways.

- Book, audio CD, workbook (filled with questions and spaces for answers) 3 monthly group tele-seminars for additional support and 1 hour of private 1-on-1 phone coaching. Valued at $495.00

Now each package can help people with varying levels of support, and at varying price points. The $97 dollar package, if with 200 sales would earn $19,400 and the $495 package would earn you $99,000 dollars. Not bad, right?

Paul Godines will help you Step by Step to Write a Book so you can Leverage your existing Skills, Knowledge and Experience, than teach others what you know in your own Highly Profitable Consulting Practice.