Terms and Conditions

Effective: May 25, 2018

These Terms of Service together with any applicable Insertion Order(s) and/or Product Addendum(s), (collectively, the "Agreement") describe the terms and conditions under which you ("Client") may access and use Way2online's Services.

BY COMPLETING THE ACCOUNT CREATION PROCESS, OR USING WAY2ONLINE'S SERVICES, OR CONTINUING TO USE THIS WEBSITE, CLIENT AGREES TO BE BOUND BY THIS AGREEMENT.

IF CLIENT IS ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER ENTITY (FOR EXAMPLE, AS AN ADVERTISING AGENCY OR AUTHORIZED RESELLER ON BEHALF OF A CLIENT), CLIENT REPRESENTS AND WARRANTS THAT CLIENT HAS THE AUTHORITY TO BIND SUCH ENTITY, AND THE TERM "CLIENT" WILL ALSO REFER TO SUCH ENTITY.

WAY2ONLINE MAY MODIFY THE AGREEMENT FROM TIME TO TIME; CONTINUED USE AFTER NOTIFICATION OF AN UPDATE WILL CONSTITUTE ACCEPTANCE.

IMPORTANT: BY AGREEING TO THIS AGREEMENT, CLIENT AGREES TO RESOLVE DISPUTES WITH WAY2ONLINE THROUGH BINDING ARBITRATION (AND, WITH VERY LIMITED EXCEPTIONS, NOT IN COURT), AND CLIENT WAIVES CERTAIN RIGHTS TO PARTICIPATE IN CLASS ACTIONS, AS DETAILED IN SECTION 15.

1. DEFINATIONS

"Ad" means any display creative advertisement that is targeted to an end user through the Services.

"Documentation" means reference documents, support service guidelines, policies, or technical material relating to the Services or Technology that are provided by Way2online to Client.

"Feedback" means information regarding the features and performance of the Services and Materials, including (without limitation) reports of failures, errors, bugs, or other malfunctions that Client encounters through its use of the Services.

"Insertion Order" or "Order Form" means a document executed by both parties that specifies the type of Services to be provided to Client by Way2online for campaigns, the duration of the Services, a budget, fees, and other specific details for the Services.

"Product Addendum" means any Service specific terms and conditions.

"Services" means any Way2online offering that Client agrees to receive, subject to this Agreement, any applicable Product Addendums, and, if applicable, Insertion Order(s).

"Technology" means the Way2online proprietary technology that allows Way2online to provide the Services, including the Way2online pixel (or other script or code), or other mutually agreed upon means.

2. THE WAY2ONLINE SERVICE

2.1 The Services. Client may choose to receive any combination of Services available by indicating the same through the website or, if applicable, in an Insertion Order or Product Addendum. If Client opts-in to cross-device, Client agrees: i) to allow Way2online's products to collect and/or use hashed end-user email addresses from Client's Sites and store it as a persistent part of our cross-device graph; ii) such collection and/or usage of hashed email addresses will be Service Data; and iii) Way2online may combine such hashed emails with data or hashed emails of other participating customers in order to recognize users across devices.

2.2 Way2online License Grant. Subject to Client's payment of all applicable fees and the terms set forth in this Agreement, Way2online grants to Client during the Term the following limited, worldwide, non-exclusive, non-transferable rights and licenses without the right of sublicense : (i) for applicable Services, to access and use the Platform and Documentation solely for Client's internal business purposes, and solely on Client's own behalf, in connection with its receipt of the Services; (ii) for web related Services, to integrate the pixel (or other script or code) into Client's website for web-related Services; (iii) for mobile-related Services to integrate the Client's MMP, and/or (iv) to integrate through other mutually agreed upon means.

2.4 Requirements. Client will comply with all requirements for use of Products and Services communicated by Way2online to Client via Documentation, and acknowledges that absent such compliance, Way2online may be unable to provide the Services to Client. Depending on the Services Client chooses to receive, technical requirements may include: (i) including tags, pixels, script, or code supplied by Way2online on Client's website; (ii) installing the SDK or integrating with Client's MMP, into Client's mobile or tablet applications; (iii) supplying appropriate Client Content necessary for Way2online to provide the Service; and/or (iv) allowing access to data collected by Client's mobile measurement partner. Way2online will have no liability to Client for such inability to provide the Services, if such inability is a result of Client's failure to comply with this Section 2.4.

2.5 Modifications. Way2online will host the Services and may update the Services from time to time in accordance with this Agreement. If Way2online provides Services updates to Client that require action on Client's part, Client will integrate the updates within 30 days. Way2online may make changes to the Services (including discontinuation of all or part of the Services) at any time. Way2online will provide notice to Client of material changes in accordance with this Agreement. If Client does not wish to continue to use the modified Services, Client's sole remedy is to terminate the Agreement by providing written notice to Way2online.

2.6 Third Party Terms. Certain parts of the Services may require the creation of a user account with third parties to provide their products or services on the Way2online Platform. Client is responsible for reviewing any applicable terms before participating in any part of the Services to which such terms apply. Client agrees that Way2online may accept certain third-party terms and conditions as agent on Client's behalf where necessary for Way2online to perform Services requested by Client, for example, terms related to running campaigns on Facebook Website Custom Audiences. Links to or copies of any such terms will be provided upon request. Client hereby authorizes Way2online to accept such terms on Client's behalf in order to carry out the Services and agrees and acknowledges that (i) Client will be subject to such additional terms and (ii) Way2online shall have no responsibility nor liability in relation to such additional terms.

3. AGENCY CLIENTS

3.1 Authority, Liability, and Direct Relationship. Where Client is an Agency or Authorized Reseller entering into Services on behalf of their Clients: (i) Agency or Authorized Reseller represents that it has the authority to act on behalf of such clients with respect to all obligations and representations set forth in this Agreement; (ii) upon request, Agency/Authorized Reseller will provide Way2online with written confirmation of the relationship between Agency/Authorized Reseller and its client (this confirmation should include their client's acknowledgement that Agency is indeed its agent and is authorized to act on its behalf in connection with the Agreement); (iii) upon the request of Way2online, Agency will provide Way2online with written confirmation that Client has paid to Agency funds sufficient to make payments pursuant to the Agreement; (iv) Agency or Authorized Reseller accepts responsibility for the actions of its Client Accounts and liability for all expenses incurred through the provision of Services to its Clients, and assumes responsibility for ensuring compliance with and breach of this Agreement by its Clients; (v) except as otherwise set forth hereunder, Agencies or Authorized Resellers will ensure the performance of their respective Client's obligations under this Agreement and will have joint and several liability in respect of Client's breach of this Agreement; (vi) Agency or Authorized Reseller Clients may request at any time that their Account be migrated to another agency or to a direct Client Account with Way2online and nothing in this Agreement will prevent Way2online and a Client from entering into a direct relationship; (vii) Way2online reserves the right to reasonably object to any Clients at Way2online's sole discretion.

3.2 Support and Marketing. Where Client is an Agency or Authorized Reseller: (i) Way2online will provide commercially reasonable support during Way2online's normal business hours, but Agency or Authorized Reseller acknowledge that they will be solely responsible for providing support to their Clients in connection with such Clients' use of the Services;(ii) Agency or Authorized Seller is solely responsible for marketing efforts related to the "go to market" lifecycle for Services; provided that any marketing materials prepared and/or used by Agency or Authorized Reseller are in compliance with Way2online marketing requirements and other Documentation; and (iii) Way2online reserves the right to request changes or removal of any Agency or Authorized Reseller materials used to market the Services.

5. PAYMENT TERMS

5.1 Insertion Order Accounts. Way2online may, in its sole discretion, allow Client to submit an Insertion Order requesting Services. Way2online reserves the right to request a prepayment and/or prepaid retainer from Client at any time. Way2online will send Client a monthly invoice via email reflecting the amount owed by Client to Way2online. Client will pay the amount set out in each invoice, without set-off, within 30 days of its receipt of such invoice. Way2online may charge interest on overdue amounts, from the due date up to the date of actual payment, whether before or after any judgment, at a monthly rate of 1.5%, or the highest rate permitted by Applicable Law, whichever is less. Client will reimburse Way2online for expenses and recovery costs incurred in collecting any past due amounts, including reasonable attorney's fees. Claims relating to invoices or Account charges must be raised by Client within 30 days of receipt or will be barred.

5.2 General Payment Terms. Client agrees that Client has all necessary rights, power, and authority to authorize each such payment. For certain payment methods, the issuer of Client's payment method may charge Client a foreign transaction fee or other charges. Client should check with the payment method service provider for details. If Client develops credit conditions (e.g., excessive credit card denials, chargebacks, return-to-maker payments due to insufficient funds, or increased risk of insolvency) or Way2online otherwise designates Client as a credit risk, Way2online reserves the right to require prepayment. Client agrees to maintain sufficient funds or credit availability in Client's payment method to satisfy Client's amounts due and that Way2online will have no obligation to provide the Services if sufficient funds are not available at the time Client's payment is submitted, and Way2online reserves the right to suspend Client's campaigns due to failed payments or insufficient balance.

5.3 Currency and Taxes. All payments to Way2online will be made in Indian Rupees, unless otherwise agreed to in an Insertion Order or offered through the Platform. Payments are quoted exclusive of any taxes. Client is responsible for all sales taxes, use taxes, value added taxes, withholding taxes, and any other similar taxes imposed by federal, state local or foreign governmental entities on the transactions contemplated by this Agreement, excluding taxes based solely upon Way2online's net income.

6. INTELLECTUAL PROPERTY RIGHTS

6.1 Ownership. Way2online Materials are the sole and exclusive property of Way2online or its third-party licensors, as applicable, and are protected by Applicable Law. Client's rights to the Way2online Materials are limited to those rights expressly granted in this Agreement and do not include any other licenses. Client Content is the sole and exclusive property of Client or its third-party licensors as applicable and is protected by Applicable Law. Way2online's rights to the Client Content is limited to those rights expressly granted in this Agreement and do not include any other licenses.

6.2 Restrictions. Client will not (i) modify the Way2online Materials or any related proprietary notices; (ii) reverse engineer, decompile, disassemble or interfere with any Way2online Materials (except where and to the extent such prohibition is not permitted by law); (iii) sublicense, rent, sell, or lease access to the Way2online Materials, or use the Way2online Materials to create any other product, service or dataset; (iv) except with respect to Campaign Data, log, capture, or otherwise create any record of any data transmitted to or from the Way2online Materials; (v) deliver or introduce any viruses, worms, time bombs, Trojan horses or other harmful or malicious code, files, scripts or agents into the Way2online Materials; (vi) use the products and services for any illegal purposes or any purpose other than using the Services for its intended purpose, which does not include creating or supplementing end user profiles with targetable interests, end user movement profiles, site-specific retargeting, and product-interest information outside of the Services; (vii) make or publish any representations or warranties on behalf of Way2online concerning the Services or Way2online Materials without Way2online's prior written approval. When reproducing Way2online Materials, Client will include proprietary rights notices contained on the Way2online Materials.

6.3 Feedback. Feedback provided to Way2online may be used to develop and improve the Service, Way2online Materials, new products, and services. To the maximum extent permitted by law, Client grants Way2online a nonexclusive, perpetual, irrevocable, royalty-free, worldwide right and license to use, reproduce, disclose, sublicense, distribute, modify, and otherwise exploit Feedback without restriction.

7. DATA RIGHTS, RESTRICTIONS AND PRIVACY

7.1 Way2online Data Privacy Responsibilities. Way2online Advertising Limited will use reasonable efforts to cooperate with Client in responding to regulatory or data subject inquiries received by Client about Way2online's collection and processing of the Service Data or CRM Data containing personal data from individuals located in India.

7.2 Client Data Privacy Responsibilities. Client will comply with all Applicable Laws that relate to individual third-party privacy and publicity rights and will be solely responsible for the operation of all websites and applications owned or operated by Client when Client uses the Services. Client will include clear and conspicuous notice consistent with Applicable Law on its websites, mobile and tablet applications that (i) discloses (and, where legally required, obtains consent to) its practices with regard to cookies, targeting and online behavioral advertising, specifically addressing its data collection, use and disclosure practices (including that by visiting Client's site third parties, including Way2online, may place cookies on end user browsers for this purpose, the types of data that may be collected for targeted advertising, and that data collected may be used by third parties, including Way2online to target advertising on other sites or applications based on the end users' online activity); and (ii) informs end users how they may opt-out from receiving targeted advertisements.

7.3 Client agrees that in order for Way2online to comply with Applicable Law in providing the Services, Client may be required to host a notice and consent collection mechanism on its website that provides Way2online and members of its Network with consent to the placing of cookies on end users' browsers. If Client fails to implement this mechanism (either as a feature of the Way2online Services or through its own similar mechanism, subject to Way2online's approval of any such Client provided mechanism) then Way2online may not be able to perform the Services under this Agreement.

7.4 NOTWITHSTANDING ANYTHING TO THE CONTRARY, WAY2ONLINE WILL HAVE NO LIABILITY IN CONNECTION WITH, AND CLIENT SHALL INDEMNIFY, DEFEND AND HOLD WAY2ONLINE HARMLESS WITH RESPECT TO: (A) CLIENT'S FAILURE TO PROVIDE NOTICES TO, OR OBTAIN CONSENTS FROM, ITS END USERS REGARDING ITS PRIVACY PRACTICES OR THE SERVICES DESCRIBED HEREIN WHICH ARE REQUIRED BY APPLICABLE LAW, (B) THE COLLECTION, USE OR DISCLOSURE OF DATA AS CONTEMPLATED IN THIS AGREEMENT, OR (C) DATA SECURITY OR DATA USE IF Way2online ACTS IN ACCORDANCE WITH CLIENT'S INSTRUCTIONS.

8. WARRANTIES

8.1 By Client. Client represents and warrants to Way2online that: (i) it has the right to enter into this Agreement, to grant all rights granted and to perform its obligations under this Agreement; (ii) the Client Content and the Client websites, mobile or tablet applications ("Client Sites") do not include, and does not give access via hyperlinks to any property containing, materials that are obscene, defamatory or contrary to any Applicable Law; (iii) Client Content and Client Sites comply at all times with the Documentation (including, but not limited to, the Way2online guidelines and policies) and Applicable Laws in all jurisdictions where Client Ads and Client Sites are viewed; (iv) Client Sites do not display, reference, link to, or endorse any content that violates this Agreement or the Documentation; (v) the Client Content does not infringe or misappropriate the rights of any third party; and (vi) the collection, transfer, use and disclosure of Service Data or Client CRM Data in accordance with this Agreement will not violate the rights of any third party (including any customer of Client) or any statements in its own posted privacy notice or similar privacy statement.

8.2 COPPA Compliance. In accordance with the Children's Online Privacy Protection Rule (COPPA), Client represents and warrants that it will not place Way2online's pixel on any website that is directed (in whole or in part) to children under the age of thirteen (13), and that it will not knowingly send to Way2online any information derived from children under the age of thirteen (13).

8.3 By Way2online. Way2online represents that: (i) it has the right to enter this Agreement, to grant all rights granted, and perform its obligations; and (ii) the Technology will perform substantially in accordance with the Documentation. For any breach of this Section 8.3(ii), Way2online's sole liability and Client's sole remedy will be re-performance of the Services by Way2online or Client's termination rights under Section 11.

8.4 Disclaimer. EXCEPT FOR THE EXPRESS REPRESENTATIONS STATED IN THIS SECTION 8, AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, WAY2ONLINE EXPRESSLY DISCLAIMS AND MAKES NO REPRESENTATION, WARRANTY, CONDITION, OR OTHER CONTRACTUAL TERM (COLLECTIVELY, "PROMISES") OF ANY KIND WHETHER EXPRESS, IMPLIED, ARISING BY STATUTE, COMMON LAW OR CUSTOM. THE SERVICES AND MATERIALS MADE AVAILABLE BY WAY2ONLINE UNDER THIS AGREEMENT ARE PROVIDED "AS IS" WITHOUT ANY PROMISE WHATSOEVER. EXCEPT WHERE AND TO THE EXTENT SUCH DISCLAIMERS ARE PROHIBITED BY LAW: (A) WAY2ONLINE EXPRESSLY DISCLAIMS ALL IMPLIED PROMISES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SATISFACTORY QUALITY, ACCURACY, TITLE AND NON-INFRINGEMENT, (B) WAY2ONLINE DOES NOT PROMISE NON-INTERFERENCE WITH THE ENJOYMENT OF THE SERVICES OR THAT THE SERVICES WILL BE ERROR-FREE, SECURE OR UNINTERRUPTED, AND (C) WAY2ONLINE MAKES NO PROMISE REGARDING THE RESULTS CLIENT WILL OBTAIN THROUGH USE OF THE PRODUCTS AND SERVICES.

9. INDEMNIFICATION

9.1 Client indemnification. Client will defend, indemnify, and hold harmless Way2online and its officers, directors, employees and subsidiaries from and against all liabilities, damages and costs (including settlement costs and reasonable attorneys' fees) arising out of any claim by a third party regarding (i) Client's breach of this Agreement; and (ii) any violation, infringement or misappropriation of any law or third-party right (including intellectual property, property, privacy or publicity rights) by Client, the Client Content or Client CRM Data.

9.2 Way2online Indemnification. Way2online will defend, indemnify and hold harmless Client and its officers, directors, employees, and subsidiaries from and against all liabilities, damages and costs (including settlement costs and reasonable attorneys' fees) arising out of any claim by a third party regarding any violation, infringement or misappropriation of any copyright, trade secret or trademark by the Way2online Materials, but excluding any software incorporated into Way2online's software under an open source license. In no event, will Way2online have any liability under this Section 9.2 arising from (a) unauthorized modifications made to the Technology; (b) the Client Content; or (c) the combination of the Way2online Materials with any third-party software, process, or service not provided by Way2online. Way2online's indemnification obligations in this Section 9.2 will be Way2online's sole liability and Client's sole remedy for any claims that the Services or Materials violate, infringe, or misappropriate any intellectual property right.

9.3 Indemnification Process. The indemnified party will promptly notify the indemnifying party of the claim and cooperate with the indemnifying party in defending the claim. The indemnifying party will have full control and authority over the defense, except that: (i) any settlement requiring the indemnified party to admit liability or pay any amount (not covered by the indemnifying party) requires prior written consent of the indemnified party, not to be unreasonably withheld or delayed, and (ii) the indemnified party may join in the defense with its own counsel at its own expense.

10. LIMITATIONS ON LIABILITY.

10.1 Disclaimer of Indirect Damages. WAY2ONLINE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO CLIENT FOR ANY LOSS OF PROFITS, LOSS OF BUSINESS (WHETHER DIRECT OR INDIRECT) OR ANY INDIRECT, CONSEQUENTIAL, INCIDENTAL, PUNITIVE, SPECIAL, OR EXEMPLARY DAMAGES RELATED TO THIS AGREEMENT, EVEN IF WAY2ONLINE IS APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING.

10.2 Cap on Liability. UUNDER NO CIRCUMSTANCES WILL WAY2ONLINE'S COLLECTIVE TOTAL LIABILITY ARISING OUT THIS AGREEMENT EXCEED THE TOTAL AMOUNT PAID BY CLIENT TO WAY2ONLINE UNDER THIS AGREEMENT IN THE SIX MONTHS IMMEDIATELY PRECEDING THE FIRST EVENT GIVING RISE TO THE CLAIM (DETERMINED AS OF THE DATE OF ANY FINAL JUDGMENT IN AN ACTION).

10.3 Basis of the Bargain. EACH PROVISION OF THIS AGREEMENT THAT PROVIDES FOR A LIMITATION OF LIABILITY, DISCLAIMER OF WARRANTIES, OR EXCLUSION OF DAMAGES ALLOCATES THE RISKS OF THIS AGREEMENT BETWEEN THE PARTIES, IS REFLECTED IN THE PRICING OFFERED TO CLIENT, AND AS SUCH IS AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES. THESE PROVISIONS ARE SEVERABLE AND INDEPENDENT OF ALL OTHER PROVISIONS OF THIS AGREEMENT. IF ANY LIMITATION OF LIABILITY IN THIS AGREEMENT IS FOUND UNENFORCEABLE, LIABILITY WILL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW. THE LIMITATIONS IN THIS SECTION 10 WILL APPLY EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

11. TERM AND TERMINATION

11.1 Unless otherwise terminated, this Agreement will remain in full force and effect while Client uses the Services and will terminate upon written notice of cancellation of Client's Account by Way2online or Client ("Term"), such termination to take effect 48 hours from receipt of such termination notice (or at such other designated time, at least 48 hours in advance).

11.2 Post-Termination Obligations. Upon termination of this Agreement (i) Way2online will cease providing the Services and permitting access to the Platform to Client; (ii) Client will within thirty (30) days' pay to Way2online any fees that have accrued prior to the effective date of termination; and (iii) Client will remove the Way2online pixel from its website and Way2online will not be liable for any damages (or any benefit to Way2online) resulting from Client's failure to remove the pixel. Provided Client is not in breach of the Agreement, subject to Section 5, Way2online may refund Client for any amounts prepaid for Services that were not performed prior to termination. The following Sections will survive expiration or termination of this Agreement: Sections 1, 6-10, 11.2, 12-13 and 15-16.

11.3 Insolvency. Way2online may immediately terminate this Agreement and move Client to prepay pursuant to Section 5 in the event that (a) Client (i) fails to satisfy any enforceable, final and material judgment against it, (ii) fails to pay its fees as they become due or (iii) enters into or is the subject of an insolvency, receivership or bankruptcy proceeding or any other proceeding for the settlement of Client's debts or (b) a court appoints, or Client makes an assignment of all or substantially all of its assets to, a custodian for Client or all or substantially all of its assets. Client acknowledges that Way2online may set off any liability owed to Client against any liability for which Way2online determines Client is liable to Way2online related to Services under this Agreement. In the event that an Agency (but not the Agency's applicable client) enters into or is the subject of an insolvency, receivership or bankruptcy proceeding or any other proceeding for the settlement of Client's debts, Way2online shall have the right to notify Client directly in effort to settle outstanding liabilities under this Agreement.

12. TRADEMARKS

Each party retains all right, title, and interest to its own logos and trademarks. The Way2online logos and names are trademarks of Way2online, Inc. All other trademarks and product or company names mentioned in the Services or Way2online Materials are the property of their respective owners and may not be used without the prior written permission of the owner. Reference to any products or services by name or otherwise does not imply endorsement by Way2online. Notwithstanding the foregoing, Way2online may use Client's logos, name, and any trade names to (a) perform the Services and (b) indicate in promotional materials that Client is a client of the Way2online Services. All goodwill derived from the use of any trademarks will inure to the benefit of the respective trademark owner.

13. CONFIDENTIALITY

Confidential Information includes all information disclosed by a party (the "Disclosing Party") to the other party (the "Receiving Party"), whether of a technical, business, or other nature that the Receiving Party knows or has reason to know is the confidential, proprietary or trade secret information of the Disclosing Party. Confidential Information does not include information that: (i) was lawfully known to the Receiving Party prior to receiving the same from the Disclosing Party in connection with this Agreement; (ii) is independently developed by the Receiving Party without reference to the Confidential Information of the Disclosing Party; (iii) is lawfully acquired by the Receiving Party from another source without restriction as to use; or (iv) is or becomes part of the public domain through no act or omission of the Receiving Party. Each Receiving Party will (a) use the Disclosing Party's Confidential Information solely for the purpose for which it is provided and as permitted under this Agreement; (b) not disclose the Disclosing Party's Confidential Information to a third party unless the third party must access the Confidential Information to perform in accordance with this Agreement and the third party has executed a written agreement that contains terms that are substantially similar to the terms contained in this Section 13; and (c) maintain the secrecy of, and protect from unauthorized use and disclosure, the Disclosing Party's Confidential Information to the same extent (but using no less than a reasonable degree of care) that it protects its own Confidential Information of a similar nature. If a Receiving Party is required by law to disclose the Confidential Information of the Disclosing Party, such Receiving Party must give prompt written notice (except where prohibited by law) of such requirement to the Disclosing Party before such disclosure and assist the Disclosing Party in obtaining an order protecting the Confidential Information from public disclosure. The obligations in this Section 13 will survive termination of this Agreement until the expiration of 3 years from the date of last disclosure. Notwithstanding the foregoing, with respect to a Disclosing Party's trade secrets, the Receiving Party's obligations under this Agreement remain in effect if the Confidential Information remains a trade secret.

14. ASSIGNMENT

Client may assign this Agreement upon twenty (20) days written notice to Way2online after the event of a merger, acquisition, corporate reorganization, or sale of all or substantially all its assets. Any other attempt to transfer or assign is void. Way2online retains the rights to assign this Agreement and delegate any or all its obligations hereunder. This Agreement will bind and inure to the benefit of the parties, their respective successors, and permitted assigns.

PLEASE READ THIS SECTION CAREFULLY, AS IT INVOLVES A WAIVER OF CERTAIN RIGHTS TO BRING LEGAL PROCEEDINGS

15.1 Judicial forum for disputes. Parties and Way2online agree that any judicial proceeding to resolve claims relating to this Agreement or the Services will be brought in the federal or state courts located in Hyderabad, India, subject to the mandatory arbitration provisions below. Client and Way2online consent to venue and personal jurisdiction in such courts.

15.2 ARBITRATION In the event a dispute, difference, claim or controversy arises in connection with this Agreement, the Parties shall attempt in the first instance to resolve such dispute through discussions/consultations. If the dispute is not resolved through discussions within 15 (fifteen) days from the date of commencement of discussions or such longer period as the Parties may mutually agree, the dispute shall be finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996 by a sole arbitrator mutually appointed by the Parties, failing which by an arbitral tribunal consisting of 3 (Three) arbitrators (the “Arbitration Tribunal”). The decision of the Arbitration Tribunal shall be final and binding on the Parties. The Partner and way2online shall each appoint 1 (one) arbitrator. The 2 (two) arbitrators so appointed shall appoint the third arbitrator. The place of arbitration shall be Hyderabad, India. All arbitration proceedings shall be conducted in the English language. Nothing set out in this Clause shall preclude either Party from seeking interim or permanent equitable or injunctive relief, or both, from any court having jurisdiction to grant the same.

15.3 CLASS ACTION WAIVER Both parties agree to resolve any disputes, claims, or controversies on an individual basis, and that any claims arising out of, relating to or in connection with this Agreement (such as with respect to their validity or enforceability), the Way2online Materials, or any services provided by Way2online will be brought in an individual capacity, and not on behalf of, or as part of, any purported class, consolidated, or representative proceeding.

15.4 Controlling Law. All questions concerning the construction, validity and interpretation of this Agreement will be governed by the laws of India.

16. MISCELLANEOUS

16.1 Amendments. Way2online reserves the right to revise this Agreement, and Client's rights and obligations are at all times subject to the Agreement then posted at Way2online.com. Client's continued use of the Service constitutes acceptance. Way2online will also endeavor to notify and give Client an opportunity to review and accept the revisions to the Agreement, which acceptance may be manifested in electronic form (such as through a click-through agreement). However, subject to applicable law, the inability to contact Clients through a valid email address regarding the revised Agreement and obtain express acceptance in no way limits the revised Agreement's effectiveness and application.

16.2 Independent Parties. Way2online is an independent contractor and not an agent of Client in the performance of this Agreement. This Agreement is not to be interpreted as evidence of an association, joint venture, partnership, or franchise between the parties. Nothing in this Agreement will be deemed to confer any third-party rights or benefits; there are no third-party beneficiaries (except the indemnities referenced in Section 9).

16.3 Entire Agreement. This Agreement constitutes the entire agreement between the parties regarding use of the Services and will supersede all prior agreements between the parties whether, written or oral. No usage of trade or other regular practice or method of dealing between the parties will be used to modify, interpret, supplement, or alter the terms of this Agreement.

16.4 Force Majeure. Way2online will not be liable for any delay or failure to perform as required by this Agreement because of any cause or condition beyond Way2online's reasonable control.

16.5 Use of Third Parties. Subject to Section 13, Way2online may use third parties to perform its duties under this Agreement, including to serve advertisements on its behalf.

16.6 Severability. If any portion of this Agreement is held invalid or unenforceable, such invalidity or enforceability will not affect the other provisions of this Agreement, which will remain in full force and effect, and the invalid or unenforceable portion will be given effect to the greatest extent possible.

16.7 Waiver. The failure of a party to require performance of any provision will not affect that party's right to require performance at any time thereafter, nor will a waiver of any breach or default of this Agreement or any provision of this Agreement constitute a waiver of any subsequent breach or default or a waiver of the provision itself.

16.8 Third-Party Website Disclaimer. Any links to third-party websites from Way2online Services does not imply endorsement by Way2online of any products, services or information presented therein, nor does Way2online guarantee the accuracy of the information contained on them. In addition, since Way2online has no control over the terms of use or privacy practices of third-party websites, Client should read and understand those policies carefully.

16.9 Notice. All notices to Way2online must be delivered in writing by courier, certified or registered mail (postage prepaid and return receipt requested), electronic mail, or as otherwise specified by Way2online. Legal notices to Way2online must be sent to legalnotices@way2online.com with a copy to Way2online Interactive India PVT LTD, Hansa Crest, Road No - 1, Jubilee Hills, Hyderabad, Telangana, India. Notices to Client will be sent to the Client Account email address on file and/or posted on the Platform dashboard and are deemed effective when sent or posted.