The viral site has more than 34 million likes on Facebook and is one of the most popular media publishers on the social network.

Details of the apparent removal have not been confirmed, and Facebook has not yet commented on the incident.

However, some Twitter users claimed the page was blocked over comments that appeared on a post about the death of American rapper Gustav Ahr, known as Lil Peep.

Twitter user James.M claimed he had reported the Unilad page over the comments, and then received a message from Facebook saying the page had been removed for breaching the social site's Community Standards.

"To be fair wasn't Unilads fault (sic), but the comments on the post were disgusting. Inhumane. Someone died," he wrote on Twitter, reports the Mirror.

Unilad is best known for posting viral videos and news stories, with its Facebook page becoming one of the most popular media pages on the social network.

According to reports, the page disappeared in the early hours of Friday morning, with those attempting to visit the Unilad page instead presented with the message: "This page isn't available. The link you followed may be broken, or the page may have been removed."