App Overview

Feature Summary: The App Overview page provides a single location to view app metrics such as Clicks and Impressions, as well as an overview of the Network Performance associated with the app. The app overview chart can be downloaded in several different forms and specific network metrics may be further expanded using the quick-link to Analytics Explorer.

App Overview Interface

Log in to Free App Analytics.

Select the desired app.

NOTE: When the desired app is selected, the App Overview page is loaded by default. The App Overview page may also be navigated to by using the App Tools Menu.

Setting Data Duration:

NOTE: By default, the data displayed in the App Overview page is set to seven days.

Click the Data Duration drop-down menu.

Select the desired Duration:

7 Days (default)

14 Days

30 Days

App Overview Chart

The App Overview chart is a representation of the Impressions, Clicks, Attributed Installs, Unattributed Installs, Reengagements, Events and Conversion Rate (CVR) associated to the app within the selected data duration.

NOTE: By default, the overview chart only displays Impressions, Clicks, Attributed Installs, Reengagement and CVR. Clicking on metrics will display or hide metrics within the chart.

The app overview chart is responsive to the metrics and data duration selected; mousing over the chart displays metric specific data. The vertical axis is color coded for easy identification and displays each metric’s volume. The horizontal axis represents the data duration selected.

Download Graphically:

Download Data:

Click the Download Button> Select Download Data> Select CSV.

Print Data:

Click the Download Button> Select Print.

Network Performance

The Network Performance section displays the Impression, Click, Install, Reengagement, Event and CVR data associated with each network. The data within the Network Performance section can be organized order by any of the metrics in ascending or descending order by clicking on the metric. Network performance can be further expanded in Analytics Explorer by mousing over the desired network and clicking on the binocular icon.