How to stop cell phone companies from secretly selling your info to advertisers

There’s a reason advertisers love Google so much. The company is better than any other when it comes to collecting information about you, its users, and then using that information to serve targeted advertisements on the websites you visit. In Google’s case, the trade-off is that you get to use all of its amazing software and all of its great services for free — how evil!

Of course, Google isn’t the only company that uses your browsing history and other private data to sell ads.

We now spend a tremendous amount of time on our smartphones, and this makes mobile the new frontier for data collection. After all, the things we do on our phones often paint a much better picture of our wants and needs for advertisers.

As a result, all major smartphone platforms including Android, iPhone and more have ways of tracking what we do and using that info for advertisers. Thankfully, it’s relatively easy to opt out of much of the ad tracking that goes on behind the scenes, and we’re going to tell you exactly what you need to do.

iPhone and iPad

Open the Settings app

Scroll down and tap Privacy

Scroll to the bottom and tap Advertising

Next to Limit Ad Tracking, slide the toggle to the right to enable this feature

Underneath the Limit Ad Tracking option, tap Reset Advertising Identifier… and then tap Reset Identifier on the pop-up (this will sever any ties between your device and any profiles you may already have with advertisers)