Friday, June 13, 2008

Bugs Bunny "Shoprite" Ad

I have no idea what (or where) "Shoprite" is. But I do know that this recent spot may be the worst animation I've ever seen of Bugs Bunny in a tv commercial. Advice to those illustrating and animating Looney Tunes: Put...the airbrush tools....DOWN! Also, use the model sheets and clipart poses as a GUIDE, not a CRUTCH.

Too bad I never saw this commercial before. Looks pretty cool. I've been going to Shop-Rite my entire life, and I'm surprised I never saw this before. Actually, the distribution center of Shop Rite is located in my hometown (Elizabeth, NJ).

There is a chain of ShopRite supermarkets in the United States, but the accent and use of kilograms makes me think that this is a British or Australian spot. The animation is indeed horrible- it looks like they just used Flash to animate still photos of Bugs. And the "What's up Doc?" is almost robotic.