The tweet links to a story run on the Daily Express’s website under the headline: “Valentine’s fraud WARNING: Crackdown issued on couples who pose as single to cheat taxman”.

Among a series of examples, the piece points to a married Leicester woman who “raked in” £83,370 in benefits by falsely claiming she was a single, unemployed mother-of-two while still living with her husband for one or two nights-a-week. She was handed a 15-month suspended sentence.

It quotes James Blake, of the DWP’s Counter Fraud and Compliance Directorate, saying: “Relationships have their ups and downs but not telling us when your circumstances change is a crime and the shameless few involved are deliberating diverting money away from those who really need it.

“True love may be hard to come-by but benefits cheats aren’t difficult to track down.

“Our fraud investigators are committed to bringing criminals to justice.”

But commentators suggested the Valentine-themed campaign was perhaps a little tone-deaf.

A strong entry here from the DWP for the most ill-judged Valentine-related social media campaign award. https://t.co/z611lCAPIz