We use cookies at WizEmail and share your data with third party data processors. We use cookies to personalise content, remember your preferences, stop pop-ups for existing customers, provide social sharing features and analyse web traffic.
We also share & store any data you give to us at our EU & USA datacentres, in some instances including social media, advertising and analytics partners.We DO NOT sell your data nor do these third parties do anything other than offer us tools to better process your data to optimise your experience of our services exclusively.By using WizEmail, you give your explicit consent to our use of cookies, us contacting you from time to time and that we may share any contact or personal information you provide to us with these and other partners outlined within our GDPR Notice.You can withdraw your consent at any time by following the instructions on our cookies page, unsubscribing from any email we send and/or contacting our Data Protection Officer exerting your right to be forgotten.For more information about the cookies and the data processors we use, view our updated privacy policy, cookie policy and GDPR Notice.

We all know that bulk email marketing is full of various business models and so a new one normally creates little fuss. So it is all the more remarkable that agile email marketing, emanating from computer programming, has had so much publicity. Here is some more. The basis of the agile model is that response … READ MORE »

Using events to trigger emails saves time and money. Effective planning can increase the gains. All you need to do is work out what you want from each intervention. Some events are common to us all, such as a customer subscribing to an email marketing list. The purpose of an automated response would be to … READ MORE »

Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »

In email marketing the fact that anything which lowers input from humans is good has to be balanced against the need for pesonalisation. Make your subscribers feel that they are just a number and that number will go down. Automated responses should be specific to the individuals on your email marketing list and the best … READ MORE »

The availability of free email marketing software means that most companies will make a bit of an effort when it comes to working out the best time of day and day of the week for sending their marketing emails. The good news is that few take the extra step of going for the best time … READ MORE »

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

As so many comedians have said, 'timing is everything'. It is the same with bulk email marketing; no matter how good the email, if the subscriber receives it at the wrong time then there is no sale. There are two distinct types of timing of an email: 1 – the time of day/week/month 2 – … READ MORE »

It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »

The planning is long over and the email is ready to send. Before clicking the button, one last check can stop you wasting your investment in the campaign. Read through the email putting yourself in the frame of mind of the type of subscriber that that particular section of your email marketing list is aimed … READ MORE »

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »