Category: Inside Influence Report

Two Small, but Powerful, Strategies You Could be Missing Today

At first glance, little appears to differentiate Berkshire Hathaway annual stockholders reports from other major corporationsâ€™. (Except perhaps the results â€“ a $1000 investment in Berkshire stock in 1965 is worth around $200,000 today).

A closer look reveals something almost hidden in plain sight in the letter to the stockholders, trading commentary, and other financial information. Even in years in which Berkshire has been more successful than imaginable, often the first few pages of Warren Buffetâ€™s Chairmanâ€™s report will draw the shareholdersâ€™ attention to a snag, strain or shortcoming that has occurred that past year.

In a reputation-obsessed world, too often we present only positive attributes and strengths while sweeping flops and failures under the rug.Â Â Mr. Buffet, instead, draws attention to a downside early in his address. Does he have it wrong?

The Three Drivers That Increase Your Influence – Part 3

Persuasion researchers have consistently demonstrated that the most successful strategies that influence the decisions and behaviors of others gain their persuasive strength by triggering one of just three simple human motivations:

1) The motivation to make effective decisions efficiently.

2) The motivation to affiliate with and gain the approval of others.

3) The motivation to see ourselves in a positive light.

In two previous INSIDE INFLUENCE REPORTS, I reviewed the first and second of these motivations and provided examples of the small changes that can activate them. In the third part of this series of articles Iâ€™ll take a closer look at the third of these motivations; the need to behave in ways that allow us to be seen in the best possible light.

The 3 Drivers That Increase Your Influence â€“ Part 2

In last monthâ€™s post we claimed that, despite an abundance of strategies used to influence the decisions and behaviors of others, researchers have found that the most successful strategies gain their persuasive strength by triggering one or more of three simple human motivations.

These motivations are:

1. Making effective decisions efficiently

2. Affiliating with and gain the approval of others

3. Seeing ourselves in a positive light

For this monthâ€™s IIR letâ€™s take a closer look at the second of these, our motivation to affiliate with, and gain the approval of others.

The 3 Drivers That Increase Your Influence – Part 1

In the recently published book THE SMALL BIG co-authored by Robert Cialdini, Noah Goldstein and myself, we make a bold claim. Despite there being hundreds, perhaps thousands, of individual persuasion strategies used across the workplace, nearly all of the techniques that have been scientifically demonstrated to successfully change the thoughts, perceptions, and behaviors of others gain their persuasive power by leveraging just one of three simple underlying human motivations;

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