issues in bmw company such as service issues an decreasing in sales

Reference: 541428

Level: Undergraduate

Words: 1377

Short excerpt:

The BMW Group in the US reported March (2009) sales of 21,125 vehicles, a decrease of 22.9 percent over the 27,404 vehicles sold in the same month of 2008. For the first quarter, The BMW Group also reported a year-to-date sales volume of 51,244 vehicles, down 25.2 percent, compared to 68,529 vehicles sold in the same period a year ago (BMW Sales Remain Low Down 26.8 - Mini Sales Decline 15.9 In March)Even though automobile industry in general is going through a bad patch, BMW seems to be suffering a lot because of its sales decline all over the world. Earlier, BMW was one of the highly trusted automobile brands in the world and the consumers never bothered to think twice when they took their purchasing decisions. However, technical problems, poor service quality problems and recession