Articles tagged with Technology from Direct Marketing Newshttp://www.dmnews.com/technology/topic/243/
Articles tagged with Technology from Direct Marketing NewsDirect Marketing Newsweb@haymarketmedia.comnoConsumer Trust Foretells Retailers' FutureThe technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.http://www.dmnews.com/consumer-trust-foretells-retailers-future/article/401698/
Thu, 05 Mar 2015 10:30:00 GMTThe technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.Direct Marketing NewsAre Marketers Using Too Many Channels and Vendors?Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.http://www.dmnews.com/are-marketers-using-too-many-channels-and-vendors/article/400060/
Thu, 26 Feb 2015 10:30:00 GMTMarketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.Direct Marketing NewsConsumers Are the Center of the Technology StormMayur Gupta dishes on why customers are the key to marketing and tech innovation.http://www.dmnews.com/consumers-are-the-center-of-the-technology-storm/article/395289/
Thu, 29 Jan 2015 18:10:33 GMTMayur Gupta dishes on why customers are the key to marketing and tech innovation.Direct Marketing NewsCase Study: Video Marketing PlaybookLearn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.http://www.dmnews.com/case-study-video-marketing-playbook/article/381479/
Tue, 16 Dec 2014 18:00:00 GMTLearn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.Direct Marketing NewsData and Technology Fuel Goji's Lead QualityTwo key metrics help the online auto insurance agency separate the good leads from the bad.http://www.dmnews.com/data-and-technology-fuel-gojis-lead-quality/article/386604/
Thu, 04 Dec 2014 11:30:00 GMTTwo key metrics help the online auto insurance agency separate the good leads from the bad.Direct Marketing NewsSegmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns.To gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.http://www.dmnews.com/segmentation-is-not-enough-four-steps-to-more-customer-obsessed-campaigns/article/379403/
Thu, 20 Nov 2014 18:00:00 GMTTo gain the attention of increasingly empowered and less trusting customers your campaigns need to be more sophisticated than ever. Join guest speaker Jason McNellis from Forrester Research, Inc. as he discusses "Segmentation Is Not Enough! Four Steps to More Customer Obsessed Campaigns." Jason will outline the technology and analytics that marketers need to dramatically increase marketing performance. Jason will be joined by George Corugedo, CTO of RedPoint Global, who will discuss how to implement these technologies and analytics for maximum effect.Direct Marketing NewsIAB Tech Lab to Set Global Digital Marketing StandardsIn looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.http://www.dmnews.com/iab-tech-lab-to-set-global-digital-marketing-standards/article/374092/
Mon, 29 Sep 2014 13:47:19 GMTIn looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.Direct Marketing NewsAre CMOs the New Mr. Robotos? [Infographic]Marketers now dedicate a quarter of their budgets to IT spending.http://www.dmnews.com/are-cmos-the-new-mr-robotos-infographic/article/361475/
Fri, 18 Jul 2014 10:30:00 GMTMarketers now dedicate a quarter of their budgets to IT spending.Direct Marketing News2014: The Year of Transition for MarketersWhy this is the year—and era—of change in the field of marketing.http://www.dmnews.com/2014-the-year-of-transition-for-marketers/article/360512/
Mon, 14 Jul 2014 10:30:00 GMTWhy this is the year—and era—of change in the field of marketing.Direct Marketing NewsIn the Age of Social, Marketing Belongs to the MassesCMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.http://www.dmnews.com/in-the-age-of-social-marketing-belongs-to-the-masses/article/358189/
Fri, 27 Jun 2014 15:44:56 GMTCMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.Direct Marketing News