Transcript

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To Chairman Dean and my great friend Dick Durbin, and to all my fellow citizens of this great nation, with profound gratitude and great humility, I accept your nomination for presidency of the United StatesBarack Obama’s Acceptance Speech (August 28, 2008)

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Session learning OutcomesDiscuss how management and strategy theory can be linked to practiseusing a real world exampleDemonstrate how this can be discussed in classDraw some lessons on the DMU student learning experience

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Activity“If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy, tonight is your answer” – Barack Obama Victory Speech (2008)What factors could explain Obama’s victory in the US elections?Write some key words on the post-it for discussion“Yes We Can. Thank you, God bless you, and may God Bless the United States of America”

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Management and strategy theory- can help us understand and analyse the discussion questionManagement is the activity of getting things done with the aid of people and other resources (Boddy, 2008)OrganisingOrganisational structureManaging peopleManaging information technologyManaging change and innovationLeadingInfluence and power (e.g. leadership)MotivationCommunicationTeam workingThis world is but a canvas for our imaginations - Henry David Thoreau

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Management and strategy theory- can help us understand and analyse the discussion questionManagement is the activity of getting things done with the aid of people and other resources (Boddy, 2008)PlanningDecision-makingStrategic managementOrganisational mission, goals and strategiesExternal analysis of opportunities and threatsInternal analysis of strengths and weaknessesStrategy formulationStrategy implementationEvaluation of resultsControllingPerformance measurement and controlFinancial and budgetary controlManaging operations and quality“It is not the strongest of the species that survive, nor the most intelligent,but the most responsive to change.” - Darwin

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Motivation?As Lincoln said to a nation far more divided than ours, "We are not enemies, but friends...though passion may have strained it must not break our bonds of affection." And to those Americans whose support I have yet to earn - I may not have won your vote, but I hear your voices, I need your help, and I will be your President too.For even as we celebrate tonight, we know the challenges that tomorrow will bring are the greatest of our lifetime - two wars, a planet in peril, the worst financial crisis in a century.There is new energy to harness and new jobs to be created; new schools to build and threats to meet and alliances to repair. – Barack Obama Victory Speech (2008)Comparison of the Maslow and Alderfer categories of needs (cited in Boddy, 2008)

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Motivation?Yes we can!The road ahead will be long. Our climb will be steep. We may not get there in one year or even one term, but America - I have never been more hopeful than I am tonight that we will get there. I promise you - we as a people will get there.It's been a long time coming, but tonight, because of what we did on this day, in this election, at this defining moment, change has come to America – Barack Obama Victory Speech (2008)Comparison of the Maslow and Alderfer categories of needs (cited in Boddy, 2008)

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Understanding the competition?“Strategy is the creation of a unique and valuable position, involving a different set of activities… The essence of strategic positioning is to choose activities that are different from rivals.” - Porter (1996)We say:“Know yourself and know yourenemy.You will be safe in every battle.You may know yourself but not know the enemy.You will then lose one battle forevery one you win.You may not know yourself or the enemy.You will then lose every battle.” - Sun Tzu (403–221 BC)

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We understand theory so we can apply, analyse and evaluate practise in different environments and settings

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SummaryDiscussed some theoretical perspectives to understand some of the factors that may help explain Obama’s victoryUsing some representative management and strategy theory, but we could go on …Attempted to show how learning can be an engaging, enabling and fulfilling processShow an example of what you could expect on a degree at Leicester Business SchoolE.g. lectures and tutorials, independent learning, group work

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Further reading“He who learns but does not think is lost” - Chinese Proverb

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“Be the change you wish to see in the world” - Mahatma Gandhi Miles Weaver, Lecturer in Strategic Management.mweaver@dmu.ac.uk