Some weeks ago, I was contacted by Vikas Chandra via LinkedIn. He posed some questions to me about demand driven MRP (DDMRP). He and a team of students at NITIE were involved in a competition sponsored by ITC (Indian Tobacco Company). Vikas had seen some of my articles on DDMRP, and thought I might be able to give him and his team some guidance.

So, via email, I worked with Vikas to help him understand DDMRP principles. The team worked diligently to develop a spreadsheet model to simulate DDMRP versus traditional MRP. The results were outstanding, in my view, and apparently to the competition's judges, as well.

Today I received notice that Vikas and his team had won first place in the competition while recommending that ITC pursue a supply chain strategy based on DDMRP principles and practices.