The latest numbers from comScore show that Bing is gaining on Yahoo! in search market share. Check out this article from Search Engine Land, which shows that Bing now owns 15% of market share, while Google and Yahoo! slipped to 65.4% and 15.1%, respectively. Looks as though it may just be a matter of time before Bing surpasses Google. This is another reason why it's important for Chicago businesses to encompass all search engines in their online marketing strategy.

What are your thoughts about Bing vs other search engines? Do comScore's latest numbers surprise you?