Pet Project

Pet products are a natural lure for designers—judging from the Best in Show–style theatrics at August’s Pet Fashion Week NY, people are happy to dig deep in their wallets for ­­Fluffy’s Swarovski-studded throne. Fortunately, industrial-design preoccupations such as simple forms, eco-friendly materials, and social responsibility also seem to be coming to a dog dish near you. Here are a few examples of what we hope is a new trend in pet products: good design that’s refreshingly modest.