Bought a new lawnmower? What about buying another one?

I was inspired to write the article because many marketers still see marketing automation as the silver bullet and fail to either develop a sustainable strategy or plan for some of the worst pitfalls that can happen.

Whether it’s asking people to buy a lawnmower they just bought five minutes ago, spamming them into hating your brand or apologizing to them on social media after they praise your product, there is no shortage of ways to go wrong with marketing automation.

More than 9 out of 10 marketers agree that marketing automation is “very important” to the overall success of their marketing across channels. But the real problems start when marketers forget that automation is not just about the tools, and can never replace goals or strategy.

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About the author Boris Kraft

Boris Kraft has been creating and selling software since the age of 16. He is the Co-founder and Chief Visionary Officer of Magnolia. Boris is a member of the European CMS Expert Group and an experienced speaker and panelist. Boris is also a prolific writer: He likes to blog about all things Magnolia and regularly publishes articles in online and print magazines as well. He is a regular contributor for CMSWire. When’s he’s not thinking about the future of content management in Magnolia’s Basel headquarters, he loves to go sailing on Lake Lucerne, skiing in the Swiss Alps or admiring art around the world.