“It works perfectly with who I am as an artist, my persona and what I want people to take away at the end of the day,” said Blake during a press conference in Gatlinburg. “I love country music, I love entertainment and I love to a good time.”

Gatlinburg is the third Ole Red location, following the first in Blake’s adopted Oklahoma hometown of Tishomingo (September 2017) and a second in Nashville (May 2018). Blake recently announced plans for a fourth location coming to Orlando, Fla., in 2020.