11:25 AM – 12:00 PM

Telco Data, The New Opportunity

Data is crucial to help understand the new approach of marketing and specially programmatic. The overall business is picking up pace and adoption is growing, most marketers and their agencies are just scratching the surface. While it is being used for “performance”, is there any real programmatic work happening to build brand metrics beyond Facebook and Google? The discussion touches on the rich telco data fueling data decision-ing, predictive modelling, data-driven real time creatives and mobile first programmatic strategy bring next impetus of growth.

12:00 PM – 12:20 PM

Daily Life with Intelligent Content Marketing

Mobile marketing is witnessing exponential growth and altering consumers’ decision-making process. To address the changes, we need a new marketing solution. UCWeb initiates and launches the idea of “intelligent content marketing” at MMA Forum Indonesia, and offers marketing solutions with this new mindset.

12:20 PM – 12:45 PM

Face off: Tackling the duopoly with the third front of mobile advertising

In times when two platforms have dominance on global digital spend, it is necessary for a strong third front to emerge, in order to bring back balance to the ecosystem through increased trust, transparency and measurability.

A disruptive and power-packed panel will discuss the urgent need for the mobile advertising industry to create this third front. Additionally, the panel will exchange thoughts on how ecosystem players can enable more collaboration with the goal to build open spaces and not walled gardens.

12:45 PM – 2:00 PM

Networking Lunch

2:00 PM – 2:30 PM

Uncovering the Stories Behind the Numbers

Insights of an anthropological research commissioned by Facebook to help advertisers build campaigns that are relevant to the consumers in Indonesia. In Indonesia, social media users are very high however brand advertisers - marketers sometimes they struggle to make sense of what the number means. Anthropological research conducted by visiting consumers in their homes or offices to observe and listen in a non-directed way. Understanding consumer behaviors and cultures help us surface the motivations and usage across different cities to understand if there are any similarities and differences and to unearth the stories behind the numbers to help get insights on what motivates users to use social media, Goal is to see people’s behaviour on their terms.

2:30 PM – 2:50 PM

The Future of Mobile Video - Engage. Immerse. Play!

The best mobile ads are often not ads at all; they are engaging experiences. Ads you can feel; that rumble and shake; that have life-like graphics and realistic viewing experience, like water splashing the screen when a shark vaults over a boat; ads with zero buffering so they load instantly; with crystal clear sound and picture quality; and a variety of post-video experiences that drive consumer actions - a good mobile creative can deliver all of the above and so much more.

Insights into creative campaigns that allow marketers to cut through the ad clutter and capture viewer attention, trigger action and reward them for actions taken. The future of mobile video is here.

2:50 PM – 3:10 PM

Hooked on Mobile

In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.

3:30 PM – 3:50 PM

Networking Break

3:50 PM – 4:15 PM

Digitization in Southeast Asia: The opportunity for FMCG

Hear the latest findings on emerging go-to-market strategies for the FMCG sector, based on research jointly conducted by Mindshare, Google & Boston Consulting Group. The study was conducted across the FMCG industry within Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam over the past year. It offers a point of view on how businesses can capture growing opportunities as consumer eyeballs (and wallets) migrate to digital channels.

This is the first in a series of three such reports jointly produced by Mindshare, Boston Consulting Group and Google. Additional category reviews within banking and telecommunications will be launching in the next few months.

4:15 PM – 4:50 PM

Changing Media Ecosystem and Its Impact for Marketers

Consumers' lives are changing quickly and with it, their relationship with media. How do marketers respond in a world where data is everywhere, content creation and production is democratized, every day new models of communication emerge, and everything around us (people, places, things) is connecting. Three of Indonesia’s finest experts across marketing, technology, and publishing will debate what the future holds and what brands need to do to avoid being left behind.

5:10 PM – 5:30 PM

How to Combat Ad-Blocking through Creativity

Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.

5:30 PM – 5:40 PM

Closing Remarks

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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About

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.