once the results for the top 100 keyword searches come back, rather than focus on the obvious top keywords, scan down to the middle and look closer at the “Long Tail” keywords, the less obvious keywords.

Now, take the road less traveled, and do a Google search for what we can call the “secondary words”

Have a look at who gets top placement for these words. If they are PR8 sites and have 30,000 backlinks, perhaps you should look for a less popular word. You need the right balance between targeted keyword phrases and a term that is not completely dominated.

One major mistake a lot of websites make is to go after the most obvious keywords; DON’T DO THAT!

Look for keyword terms that bring back sites in the top position that you think you could do battle with. Why enter into an arena with the champions, when there are thousands of targeted words that get traffic with less competition.

Now that you have identified the right mix of keyword phrases, use them to create a page. Match your title tag, meta tag and theme of the page on this keyword research. Create a quality page of content and provide uniqe information.

If you have a blog, better yet; use the keyword you just identified as the blog post title

This one is an oldie but a goodie, unfortunately, it has been a bit spotty over the last few months.
It is the Yahoo Overture Keyword Selection Tool.

Not sure what search terms to bid on or which is the most popular searched variation?
Enter a term in this tool and Yahoo shows how many related terms that include your search term that were searched in previous month.

As we mentioned, the good news is, it is free keyword reseach, the bad news, its down, alot!

I use this link so often, I needed to make it into a seperate post. Check out this FREE keyword suggestion tool from one of the most popular tools online; Wordtracker. Wordtracker, is a pay for use keyword research tool with a subscription model, but you can utilize this tool for free.

We have added another SEO tip to our list of simple on-page SEO Techniques. Todays’s tip focuses on Key Word Research, and some free tools you can utalize for basic keyword discovery. Remember, the key to optomization is choosing the right words. Our tip focuses on tools for basic keyword research, and the idea that optomizing for the Biggest keyword is not always the best strategy.

We have added another “SEO Tip” to our list of simple on page SEO methods. Tip #2 deals with the use of your Keyword in the URL. As webmasters work to optimize key terms and pages of their sites, having clear, easy-to -read URL’s is key. Have a look at SEO Tip #2.

Do you search for your company online at Google and Yahoo! and wonder why you’re not there. Then, you notice that it’s your competitors who have that coveted top 10 ranking. How did they get there? How can you get top ranking positions for your keywords? Let SEO Game Plan provide some clarity.Read the rest of this entry »