Pinsight Media+TM Advertising Service from
Sprint Makes a Solid Case for Brand Marketers to Go Mobile

Sprint also solidifies agreement with TRUSTe®
to reinforce customer choice for opting in to receive targeted ads,
producing a more attentive audience for brand marketers

January 30, 2013 10:00 AM Eastern Standard Time

SAN FRANCISCO--(BUSINESS WIRE)--No other medium can compete with the immediacy, intimacy and real-time
impact of mobile. It provides an ideal platform for marketing as a
service to consumers according to Sprint (NYSE:S), whose Pinsight
Media+ advertising service is sponsoring a panel session today
at the Mobile Marketing Association Forum in San Francisco. The panel,
taking place from 3:30 p.m. to 4:15 p.m. Pacific time at the Hotel Nikko
San Francisco, will focus on consumer mobile advertising and engagement
in-the-moment.

During the session, Sprint will reinforce its pro-consumer stance on customer
privacy, transparency and choice by announcing it has received
certification for its Pinsight Media+ mobile advertising program from TRUSTe,
a leading online data privacy management solutions provider. Working
with TRUSTe, Sprint completed the TRUSTe certification which includes
ongoing monitoring. The TRUSTe Privacy Seal also indicates that the
program includes a professionally reviewed privacy policy and has
information practices consistent with the Fair Information Practice
Principles.

“Mobile customers can become more informed consumers by receiving
relevant messages from advertisers in-the-moment that can help their
purchase decision,” said panel moderator Dan Polk, who is director of
mobile advertising for Sprint. “The key to Pinsight Media+ is that
customers have the freedom to opt in to receive these more relevant
brand messages. Customers can be confident that no personal information
is shared. The TRUSTe certification validates that Sprint is transparent
and accountable for responsible management of the customer’s choice of
privacy preferences.”

“Given abundant consumer privacy concerns it’s no surprise that
consumers look for trustmarks before engaging with services, such as the
Sprint mobile advertising program,” said Chris Babel, chief executive
officer of TRUSTe. “With the TRUSTe privacy seal, Sprint sends a clear
signal to its customers that it respects their personal information.”

Polk will be joined on the panel by John Ferraro, vice president, West
Coast Advertising Sales – WhitePages; Jeff Hasen, chief marketing
officer – Hipcricket; and Gabi Schindler, chief marketing officer –
Amobee. The panel session will explore the possibilities of a
full-service advertising model with mobile at the core, while delivering
targeted and relevant messages in-the-moment to a receptive audience.

Customer choice

At the heart of the Pinsight Media+ service is Sprint’s commitment to be
transparent about our use of customer data and to allow customers to
make personal privacy choices. Building on the existing segmentation
targeting used today, the new program allows customers to choose whether
they would like to share anonymous information about the way they use
their mobile device.

Targeted ads will appear on Sprint-owned and -operated properties, both
online and mobile; Sprint Web on-deck portal for mobile; and Sprint
Zone, as well as third-party publisher properties. Sprint customers will
continue to see general advertisements online and in ad-supported
applications and content, regardless of whether they have opted in to
receive interest-based targeted ads. The targeted ads will be more
relevant to the user’s personal interests, with potential offers and
value-ads for the right locations at the right times.

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served nearly 56 million
customers at the end of the third quarter of 2012 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. The American
Customer Satisfaction Index rated Sprint No. 1 among all national
carriers in customer satisfaction and most improved, across all 47
industries, during the last four years. Newsweek ranked Sprint
No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the
nation’s greenest companies, the highest of any telecommunications
company. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.