“It takes me longer than it should to build websites because I’m all picky about things being proper. I’m a bit like the furniture maker who sands and varnishes the underside of a cabinet. Yes, that’s right; it’s a bit stupid and isn’t a ‘viable business model.’ I wish I could be ruthless and churn out rubbish, but I can’t, which is why I eat out of bins and can’t afford to put the heating on.”

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