Micheal McLaughlin

Michael McLaughlin is a world-renowned photographer: he is primary photographer for Apple, Volkswagen , Siemens and IBM . Trained as an artist, he offers, in this film, his thoughts on the changing nature of photography as a career. Offering advice to students and commenting on the economic structure of commercial photography, his words will take many by surprise.

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"You have to do what you want to do, otherwise it's not worth doing it."