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Legoland Hotel to recruit kid concierges to help younger guests plan their stay at London park

New York, NY. NY Daily News. January 9, 2012. (English). In 2013, Legoland California is expected to open a 250-room themed hotel.

In a unique bid to appeal to youngsters, the new hotel at Legoland Windsor is to offer junior concierges when it opens later this year.

The hotel, which is set to open in March, will offer a team of eight-to-12-year-old concierges to help younger guests decide what to do during their stay at the park, which is situated just outside London in Windsor.

A team of six boys and girls will take up the post on a rota basis, Legoland says, available at peak times to advise visitors from a “kids-eye” perspective.

With children behind a desk dressed in a bespoke concierge’s uniform, it’d be easy to think that Legoland was flouting child labor laws — but it’s keen to stress that it’s offering a lot in return.

Each concierge will receive a free weekend with their family over their tenure, the park says, which includes a stay in a Lego-themed room, two days in the park and plenty of Lego to play with.

Would-be concierges can apply online, with the winners being announced in early February ahead of training, which is scheduled for half-term week to ensure it doesn’t disrupt more important studies.

Legoland has been operating a hotel at its original Billund theme park for over 20 years, but the concept has been slow to expand to its other parks in the UK, Germany and the US — most visitors to the UK park stay in hotels in neighboring Windsor, a popular tourist attraction in its own right thanks to Windsor Castle.

In 2013, Legoland California is expected to open a 250-room themed hotel of its own.