Focus Groups

Conducted with a group of respondents with a trained moderator leading the discussion, focus groups are an important tool for acquiring feedback regarding new products, as well as various topics. In particular, focus groups allow companies to develop, package, name, view, and/or test the new product before it is made available to the public..

Questions are asked in an interactive group setting where participants are free to talk with other group members. Focus groups are generally recorded and audio taped for analysis later.

At Solutions in Marketing we take pride in finding just the right person for your group.