If you haven’t yet watched @KendrickLamar’s video for Bitch Don’t Kill My Vibe –– kill yourself. After you reincarnate into a life form with opposable thumbs, take a look and what you’ll find is a subtle but clear message at the end of the 5 minute clip that simply reads “Death to Molly”.

Molly is a drug that rappers can’t stop mentioning in their verses over the last year or so. In this sit down with Sway, we get a break down from Kendrick Lamar on why he chose to use this video as a PSA to convey his stance on “Molly”.