A Fresh Take

As part of a chain-wide effort to become more customer-centric, Stop & Shop called upon ChangeUp to update the brand strategy and refresh the identity. The new strategy focused on the lives of consumers today and the many responsibilities they are juggling. Stop & Shop aims to make grocery shopping faster and easier and to get people back to enjoying better food and better lives. The refreshed identity signals change for consumers and inspires them to think differently about the way they shop for groceries.