Post-crash, clients expect and need financial brands to "speak human." This means firms need to take a fresh look at the role of "voice" in content-marketing efforts. It may not be enough to create a Twitter feed or get some videos on a corporate site. Trust and integrity are still top of mind for customers. And a more "human" approach may require deeper changes. In this podcast we'll explore easy strategies to help financial brands create more authentic communications.

Australian banks are innovating the marriage of story and brand leadership. Join us in conversation with leading story teller Shawn Callahan of Anecdote, who will talk about how the National Australia Bank trains its leaders to tell better brand stories.

Irene Etzkorn, Chief Clarity Strategist for Siegelvision, helps you see the connection between clear financial communications and effective stories, in our 3rd installment of "Profit and Lunch: Financial Stories at Noon."

Welcome to Profit and Lunch: Financial Stories at Noon, a regular noontime potcast series featuring a leading financial-services marketer in conversation with Sutton Creative's principal Eileen Sutton. Eileen will be exploring the development and execution of effective brand stories.

Financial brands bring commoditized products and services to market. Your
brand can still be visible and powerfully differentiated. See how you can uncover your firm’s unique DNA, and how you can use story to reach all audiences effectively.