Lead Generation Telemarketing – Watch What You Say

November 14th, 2012

Often enough marketers find that using telemarketing to perform lead generation does not always yield the results they desire. What could be causing this however may be of their own doing. Improper handling of your telemarketing campaign can seriously affect your results in generating leads so it is best that you know what you are doing wrong so that you can get to fixing it immediately.

One of the many things that marketers that use telemarketing to do lead generation is that they often say the wrong things. When giving a sales pitch through the phone, you still need to be wary of the words that come out of your mouth. If you say the wrong thing, you could lose the interest if your prospect and thus the chance to get a lead vanishes down the drain. As such, it is important that a telemarketer know what and what not to say when dealing with a prospect.

Words have amazing power in marketing, be they written or spoken. When you visit a website and you see get pulled in by what you read, that’s because of good content. When you hear someone speak and give a speech and you feel deeply affected and emotional then that’s the power of words affecting your way of thinking and feelings. The same thing applies in marketing and what we let our prospects read and what we tell them greatly influences are chances at doing B2B lead generation for high-quality leads.

Here are a few tips to help you out in performing lead generation through telemarketing.

Tip# 1 – Sound professional, speak professional.

Sometimes we encounter telemarketers that do not exactly exude a feeling of professionalism. Telemarketers that are like this will most likely not be able to generate good business to business leads for the company they are calling for. When doing telemarketing, always remember to sound professional and speak professional. Keep in mind that you are calling other businesses and will be speaking to respectable people who are themselves business professionals.

Do you want your telemarketing campaign to sound legit and not like some scam offer? Then practice this tip with all your telemarketers!

Tip# 2 – Say what is important and leave out what is not.

Often enough telemarketers say too much or too little. This is something you should learn to control in order to achieve better lead generation telemarketing results. In the course of a business call, what matters to your prospects is the important facts about your company. What is it that you offer? What are the benefits? Tell them what they need to know and don’t try to make your opening spiel too long or they will lose interest. Also, don’t make it too short that your spiel will lack all the necessary details.

It is said that less is more, although how this saying applies varies when telemarketing is involved. Still, you must only tell your prospects what they need to know and what is important and leave out what is either inappropriate or will not help the conversation keep going.

An effective lead generation telemarketing campaign is one that gets results all the while maintaining professionalism in doing so. As such, it really does matter that you watch what you say as well as sound the part you are playing.

What problems do you find that you have in performing lead generation telemarketing?