BCMA Leadership Series: Entertainment Matters for Branded Content

Join us for this BCMA Leadership Series breakfast event in partnership with Endemol Shine Group and Lions Entertainment to explore the latest trends in the global content market.

We will be taking this opportunity to hear from our global partner Endemol Shine Group, the driving force behind hit shows such as Big Brother, Black Mirror, Broadchurch, Hunted and MasterChef, and now content creators for some of the biggest brands on the planet such as Coca-Cola, Jaguar and Rimmel. We will delve into the current trends driving the global entertainment industry, providing insight and analysis that brands can apply to their content strategies.

As the global industry body for branded content practitioners, the BCMA aims to promote and grow the branded content industry in partnership with relevant trade associations and industry groups. Procter & Gamble’s Marc Pritchard has said, “Too often we produce crap. Craft or crap, that’s our creative challenge”. One critical element of any content created, with or without a brand, is that it must entertain and excite its audience. Brands investing in content as a core element of their marketing can often unknowingly fall into the ‘Crap Trap’.

Lions Entertainment is the two-day specialist event from the organisers of the Cannes Lions International Festival of Creativity – the world’s largest celebration of creativity in communications. Running during Cannes Lions, from 21-22 June 2017, Lions Entertainment is about the future of the entertainment industry, bringing everyone from record label execs to influencers and sports promoters together to connect with the world’s biggest brands, and hear from inspirational speakers, witness new trends and experience live performances from global talent.