Surprisingly many business websites still don't work properly on mobile devices in 2018.

Here are some key reasons why a business needs a mobile-friendly website in 2018:

It's more common for people to use mobile devices in 2018 for viewing websites than desktops / laptops

If your website isn't setup to adapt to site visitors using mobile devices, the text may be too small to read and the links too close together, which makes it difficult for them to navigate and may make them leave your website

Google prefers mobile-friendly pages. If your website doesn't pass their mobile friendly test, you may be missing out on potential business opportunities

Our approach

We use responsive web design for our website development. This is a method of building a website so it adapts based on the device the site visitor uses to consume your content. In this way, it's a responsive website and mobile website. It allows someone on a phone or tablet to be shown a different layout / options (based on available screen size) to someone on a desktop / laptop.

During your website build, we go through several stages:

Understanding Your BusinessFirst we seek to understand your business processes and needs. Everything must start there. With these goals defined, we can plan for them and measure success against them.

Understanding Your AudienceWe create a collection of user journeys to understand what each audience is looking for and scenarios to help you understand how someone will interact with your website. We prototype so we can advise on the best way to structure your solution and achieve the best usability.

Making Sure Your Website Speaks to Your AudienceWe work with you to understand what you want your website to provide and why and how this will help you achieve your goals. We examine your target audience(s) to determine their needs before we begin design and advise on what needs to be created to make sure your solution will work at it's best for them. We examine your competitors to see what they may be doing right and wrong.

Design
Good layout / design is important to ensure your target audience(s), e.g. customers, potential customers, etc can find what they want easily when they want it. We make sure each design balances creative and functional needs and make sure to include a clear call to action for the user. This helps convert users who are potential customers into qualified leads that are interested in your services.

Need a CMS (Content Management System)?
No problem. We've been building them in-house for many years based on the requirements of our happy clients. Our solution is highly adaptable and is installed in a custom format for each project. This way we can ensure you get the control you need based on the type of website we develop for you.

Past Projects involving web design

We were asked to develop a website for the UK's exclusive distributor of an electronic bidet brand which is sold to more than 100 local authorities. [more...]