Since arriving at the church, I’ve consistently been told that Christmas is a pretty big undertaking. (People usually say this with either a wicked smile or a look of pity.)

And it’s truth. Our Creative Arts team kicks into high gear when the holidays arrive, picking out special music, lining up soloists, and bringing on seasonal tech people. We decorate the stage. We decorate the foyer. We throw parties and brunches. We even do a super drumline edition of Little Drummer Boy in our Christmas Eve service.

We also go all out on the holiday messaging. And boy was I excited when my supervisor told me,

My first job was to sit down with our pastor, Steve Bradley, and pick his brain on what our Christmas theme was going to be. Steve and I are both concept-oriented guys, so I brought in a notepad to catch all of the ideas that we were throwing about.

The big idea behind this year’s Christmas messaging is the ripple effect caused by Jesus’s birth. Like, isn’t it crazy to think that something as big as the Kingdom of God began with such a small birth… and in such an unassuming, backwater town as Bethlehem?

But the only way we knew how to communicate that was by calling it “Christmas Shockwave.” I did a couple of passes with that notion in mind:

We got the colors down on the bottom image (the blues, purples, and whites of a December evening). But “Christmas Shockwave” still sounded too… intense.

That’s when we decided to focus more on the ripple idea. My next pitch to Steve, after consulting with him and our video wizard, Vince, was this:

Closer to the mark! We had started to nail some more things we liked– a magical, storybook feel, old papery textures, and even the title was sounding good.

But looking at it, our music minister had a bright idea:

“I’m kind of thinking that instead of something shining ON Bethlehem, maybe we should have a glow coming OUT of it.”

Well, we could do that:

And approval was passed. After hunting for the right fonts and revamping the background, we arrived at our logo:

Now our official logo for the holiday season, we printed and manipulated this image in all kinds of ways… including making this into our giant billboard at the church entrance on FM 1488. Seeing your stuff in all of its enormous 10 X 20 glory or whatnot is a new kind of thrill.

But we still had more work to do. After all, the season was only just getting started….