Rocky Smolin's From Program To Product
is a helpful guidebook for turning a custom computer application into
a marketable product. Smolin's advice will help you polish your
program into a professional and marketable product.

Developers are usually concerned with
customizing a solution, but to market your solution, you need more.
Smolin will help you gain a new perspective -- what must I do before
I release this software? The first step is to gauge the market. Not
every masterpiece has a market, and Smolin forces you to be realistic
and honest. During development, Smolin stresses benchmarks that will
help you produce the best product. These points are more about "best
practices" for programming rather than marketing, but they're
essential to a quality product. It's often in the details, as they
say.

Smolin discusses ethics, details,
promotion, capital, insurance, taxes, the competition, and how to
keep customers wanting more. Along the way, Smolin encourages the
reader to keep engaged and focused. Each chapter is followed by an
interview with a developer who met the challenge. These interviews
are insightful and inspiring. Don't skip them!

This book provides an insightful
step-by-step guide to turning your software into a marketable
product. Smolin offers solid business advice in clear and accessible
language. He talks to you not at you, and occasionally, he makes you
laugh.

You've got the idea and the programming
expertise. From Program to Product will help you turn your product
into profit.