HubSpot changes Inbound Marketing with HubSpot3

During their keynote message on August 29, 2012 at Inbound12, Dharmesh Shah and Brian Halligan, HubSpot Co-Founders, announced the launch of HubSpot3 and HubSpot3 for the iPhone.

HubSpot3, the biggest release in HubSpot history, promises to lead the next generation of inbound marketing.

Described as “1+1=3”, HubSpot3 makes the impossible possible by combining all the databases, systems, and applications that marketers use every day into one easy-to-use platform.

While HubSpot3 boasts over 100 applications, Dharmesh demonstrated what they feel to be their top 6.

1. Contacts

With the ability to add up to 1000 custom fields, the Contacts app promises to be a game changer for marketers. The Contacts app allows marketers to store everything they know about their contacts in a timeline view. You will be able to see webpage views, email clicks, and social interactions all in one place.

2. Social Media

HubSpot fixed their Social Media app by integrating a feature that allows you to share your content across as many social media sites as you want, and schedule your posts to go out at multiple times. No other social sharing platform currently does this. It’s a super time saver and game changer for marketers.

3. Landing Pages

Create your own professional looking, optimized landing pages with no coding. The Landing Page app includes a simple drag and drop interface, live preview screen so you can see what your edits live as you make them, and the ability to put forms on the page without the help of a programmer.

The coolest part of the Landing Page app is that the forms are “smart” meaning that they remember the information your visitor has already completed so they don’t have to fill out the forms over and over again.

4. Call-to-Action

HubSpot3 gives marketers the ability to create beautiful, professional CTA buttons in a flash, no designer needed. What’s even better is that the CTA app includes click and lead tracking, a/b testing capabilities, and the ability to personalize the CTA based on any of the information you have on that person in your database. If that visitor has previously visited a landing page and clicked on the CTA, the smart CTA feature allows the marketer to show them a different offer. How cool is that?

5. Email

The Email app is the next generation email markeitng system. Similar to the Landing Page app, you can pick your email layout from a template, customize it, or upload your own design. The Email app boasts a new single page flow, floating live preview, and the ability to add social sharing.What’s even better is the ability to personalize the email subject, message, CTA and the reply to sender enter name.

6. Workflows

The Workflows app makes easy what traditional marketing automation software makes hard. This app allows marketers to create automated emails from any feature within HubSpot3. Whether it be from form submissions, website analytics, email interactions or and social interactions, Workflows allows you to create smart lists and rules for automation. Send a lead to the CRM, update a lead score, set the lifecycle stage, change a CTA, or trigger a webhook based on any event that happens within HubSpot.

HubSpot3 for iPhone

As announced today, a smaller version HubSpot3 will be available on the iPhone. The HubSpot apps on the iPhone will include Dashboard, Sources, and Contacts.

When is HubSpot3 available?

HubSpot will roll out the upgrade to existing customers in phases. Log in to your HubSpot account for a message about the upgrade. New customers can go to http://www.hubspot.com/3.