Quickly deploy Google and third-party tags.

Put your mind at ease.

Collaborate across the enterprise.

Tag Manager improves collaboration across your business. Features like
workspaces, granular access controls, and support for multi-environment testing
mean that marketing and IT can work together efficiently.

Tag Support

Plays nicely with others.

Tag Manager supports all tags and has easy-to-use turnkey templates for a wide
range of Google and third-party tags — for web and mobile apps. Marketers can add or
change their own tags as needed and a campaign can be underway with just a few
clicks. Don’t see a tag listed? You can add it immediately as a custom tag.

Integrations

Built for mobile apps.

Google Tag Manager works with Firebase, Google's platform for mobile developers, to make it
easier than ever for marketing and development teams to work together.

With Firebase, developers only need to instrument their app once. Then, using the
easy-to-use Tag Manager web interface, marketers can modify and route in-app events
to various measurement solutions within Google and to partners like Kochava, Tune,
Adjust, Appsflyer, and Apsalar. Updates in Tag Manager are sent directly to your
installed apps, allowing teams to update their measurement setup on the fly.