Sustainable Research

Sustainability is on the agenda of all major companies, but it has yet to manifest itself in market research. As MESH started working in emerging markets such as Latin America and Asia, we wanted to find a socially responsible way of giving something back to these communities. This aim dovetailed with a need to find better ways to understand the emerging middle class globally, an audience representing an enormous potential for many companies.

Ana Alvarez at PepsiCo in Latin America is helping us to make this happen. The work between PepsiCo, MESH and our Sustainable Research communities has resulted in us not only unearthing a deeper level of insight but also in becoming a change agent within PepsiCo. Client stakeholders meet community members creating lasting impressions that get translated into marketing initiatives.

In December 2014, this work won the annual MRS New Consumer Insights Award.

Sustainable Research

Sustainability is on the agenda of all major companies, but it has yet to manifest itself in market research. As MESH started working in emerging markets such as Latin America and Asia, we wanted to find a socially responsible way of giving something back to these communities. This aim dovetailed with a need to find better ways to understand the emerging middle class globally, an audience representing an enormous potential for many companies.

Ana Alvarez at PepsiCo in Latin America is helping us to make this happen. The work between PepsiCo, MESH and our Sustainable Research communities has resulted in us not only unearthing a deeper level of insight but also in becoming a change agent within PepsiCo. Client stakeholders meet community members creating lasting impressions that get translated into marketing initiatives.

In December 2014, this work won the annual MRS New Consumer Insights Award.