3 Monkeys Adds Xirrus Account

LONDON—Xirrus, the global wireless networking provider, has appointed 3 Monkeys as its PR and social media agency as it looks to enhance its profile in the UK and across Europe. 3 Monkeys was chosen following a competitive five-way pitch.

Reporting to corporate marketing and communications director John Merrill, the firm will help Xirrus to highlight its expertise in wireless networking and deliver thought leadership campaigns to showcase how wireless is fast becoming the primary access type for businesses. 3 Monkeys is also tasked with driving home the business benefits of Xirrus' technology to the C-suite along with other business and IT decision-makers.

According to Merrill said: "It's important to us that our agency partner has a proven track record of creative excellence in strategic communications and program development, combined with wireless industry domain experience. We were impressed with 3 Monkeys' thinking, technical understanding, and strong relationships with industry influencers, including relevant trade, vertical, and business press."

Stuart Yeardsley, board director at 3 Monkeys, will lead the campaign.