It’s a strange kind of responsibility. Going to conferences and hackathons, slinging what you do to devs and prospective customers, maybe getting them to use your API or SDK, hoping they will remember you when they do that next project, and maybe find a good lead from that dev that can use you today. We also hold office hours and meetups and encourage everyone to come by. There is also bit of recruiting in there as well when you find the really exceptional devs using your product.

That’s pretty much it. You are pretty much a representative and face of your company, expert in all things technical. On top of that you are the liaison of sales, support, and on some level the marketing message of your company. Everyone I meet I try to follow up and get in contact with the right in my company.

At Apportable, we develop a product that is specifically tailored for devs and companies to make their lives easier when they are trying to come up with a mobile strategy for supporting multiple platforms, which presents some unique challenges on the sales and marketing side. Because of the technical nature of what we do, it can make marketing to anyone other than developers difficult, so we focus a lot on them.

It’s not my only role. I’m still a full time engineer and will not stopping being that. At Apportable, we like to get everyone involved that wants too out there doing talks and evangelizing.

For me, getting to talk the users of our product one on one is still fun as hell though.