Consumer Goods
Apart from serving their customers holistically and satisfactorily, the consumer goods companies hope to achieve growth, process efficiencies and workforce enrichment alongside. FMCGs are an imperative part of the consumer industry and they form a major chunk of Pakistan’s GDP, becoming a significant source of revenue for the economy. Being the sixth most populous country of the world, the demand of consumer goods is ever expanding and it is unlikely that it would be matched by supply anytime soon.