The Silent Landing Page Conversion Killer (And How to Stop It)

Balancing the information that you put on your landing page is a work of art, and too often the amount of copy you throw on the page is the mistake that kills your conversion rate. Every startup is unique, and some products may require more copy than others, but you need to be able to pinpoint exactly what you need if you want to hit the conversion numbers you’re hoping for. Jennifer Pepper of Unbounce is here to help you identify when your landing page is suffering from “information overload” and how you can fix that key problem.