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Banco Sabadell

Banco Sabadell

Company: Banco de Sabadell SA

Brand Value: US$516 million

Change since 2018: 9%

Headquarter city: Sabadell (Barcelona)

Category: Banks

Year of launch: 1881

Banco Sabadell serves both, individuals and corporate clients, and is Spain’s fourth largest private banking group. It comprises a range of banks and sub-brands covering all aspects of financial services. It counts now with more than 2,700 offices and branches in Spain, serving just under 12 million customers. In addition, it also has close to 650 offices outside the country. Internationalization of the brand is a major area of focus, as Banco Sabadell seeks to improve profitability. The brand has set the UK and Mexico as priority markets over the coming two years, and has signed an agreement with the e-commerce giant Alibaba, so that users of the Alipay payment system can use it to make purchases in Spanish stores. Last year’s “Acompañarte” advertising campaign continues this year, with a focus on trust and professionalism in ads featuring tennis stars Rafa Nadal and Marc López.