OUR ACTIVITIES

Digital & Phygital Events

In our phygital events, we blend the physical and digital. Participants move in real life, but their ‘arena’ is part of a digital/virtual world. A few Thousand cycling enthusiasts all over the world rode their own Baloise Belgium Tour on the same days the pro’s had been hitting the road. Thanks to our digital Energy Lab vitality platform, employees from different companies collected kilometers by walking, running and cycling during the Tour the France and were rewarded with virtual jerseys every day.