John Pudner is a son of the South who became a Marquette hoops fan in SEC football country and followed that love to Milwaukee for college.

Somehow, that’s not the most improbable part of his story.

Pudner is a political campaign strategist who also runs valueaddbasketball.com, a next-level statistical website that strives to talk all of the advanced data we have around college hoops and compile it into one figure fans can understand.

He recently joined Reid Forgrave on the FOX Sports college hoops podcast to discuss how being a political strategist gives him a unique skillset to analyze basketball players at a high level. "Everything is about analytics now," Pudner says.

To listen to the conversation, click on the embedded player at the top.