While collecting data for a future PIPS business I noticed that more than a few older versions of PIPS websites are limiting 'search engine access' to once every 30 days.

Search Engine Optimization (SEO) Tip - One 'best practice' is to allow the search engines unlimited access to your website. This is especially important if you are adding articles on a frequent basis for the purpose of having the articles indexed.

Example of how we know when a website is limiting search engine access. One easy way is to open your website in the FireFox Browser.
1) Right-click the margin of the page and a popup applet will appear.
2) Select:View Page Info
3) Look for: Revisit-after 30 days.
When we see "Revisit-after 30 days" this means the website is in fact limiting search engine access.

Also, look for 'robots' with such 'commands' as: follow, all, etc.
The 'robot' is the search engine's program that scans a website. The 'command' is the code that tells the robot what to do. In the example "follow, all" we are instructing the robot to perform the scan without limitation.

Consider this as an answer to this common question we see on forums all the time "Why are my articles taking forever to be indexed by Google?"

Quite often well-meaning people will answer the question with advise similar to: submit the articles to the search engines for indexing and to the article directories with a SEO author bio, etc. etc. However, sometimes (most times) these well-meaning people never actually examine the website itself wherein the site is coded to actually delay the scan for 30 days or even block the search engines completely.

Not all search engines work the same way. Some engines will in fact scan the site, find the submitted article, and index the article. However, all articles that follow will not be scanned for thirty days. If there is one thing about search engines I know for certain is... They "seem" to follow instructions pretty well.

Have a great 2012 and beyond.

Jeffery 100% :-)

Entrepreneurs starting out and small businesses without giant staffs and budgets.

This tip is related to the first tip, but this applies to PIPS on WordPress (WP), whereas the first tip applies to older versions of PIPS on HTML. This just one way to optimize your WP site with a twist. The end result is the same for the home page ~and~ the twist is optimizing your site's inner pages which is just as critical.

First, there is a popular WP Plugin that simplifies this without any knowledge of HTML editing. I recommend the plugin titled: Platinum SEO. My second recommendation is titled: All In One SEO Pack

Second, there is a WP Theme that achieves the same result without the SEO Plugins. It is titled: WP Weaver found at wpweaver [dot] info

Short and sweet tip #1 - The theme is free and better than most themes that we would pay for (simple blogs) ~and~ there are versions that do cost money which I highly recommend for an online business, but not absolutely mandatory in my experience.

Short and sweet tip #2 - Since the themes do not require a plugin for SEO, i.e. SEO features are already integrated into the themes - this leaves no footprints and reduces the MySQL database overhead.

Short and sweet tip #3 - Saved the best for last... H1 Tags!
The theme allows us to assign titles, keywords, descriptions etc. to articles just like the SEO Plugins. The difference is it also allows us to assign H1 Tags to the different page and article titles (home and inner pages) which most themes assign H2 Tags by default. The additional step is additional work, but the additional SEO juice for individual pages and articles is priceless in my opinion.

There may be other plugins and themes that are better, easier, etc. etc., and in my opinion it really comes down to 'personal preference' which is fine. My own take is to find what works best for me and stick with it - to keep it simple and in the end .. profitable.

Jeffery 100% :-)

Entrepreneurs starting out and small businesses without giant staffs and budgets.

Remember: If you switch your theme from either old or new version of PIPS you are on your own. I do not support any other themes except PIPS. So if you mess up your site, I will not be able to help you.

The same goes for problems from Plug-Ins - I can't support you.

... and in fact there are a couple people who have had their hosting account suspended due to plug-ins causing issues that overloaded the server resources (pluginprofithost). There is also nothing I can do about that.

Of course if for any reason you would like to just reinstall either PIPS theme, hopefully you can just go to Appearance/Themes and reactivate the PIPS theme.

That is if you can still access Wordpress wp-admin - if not then all I can do is reinstall Wordpress and start over (and you will lose your blog content if you have not backed it up and know how to restore it).

Sorry, but that is the way it is...

Originally Posted by Jeffery

Tip #2

This tip is related to the first tip, but this applies to PIPS on WordPress (WP), whereas the first tip applies to older versions of PIPS on HTML. This just one way to optimize your WP site with a twist. The end result is the same for the home page ~and~ the twist is optimizing your site's inner pages which is just as critical.

First, there is a popular WP Plugin that simplifies this without any knowledge of HTML editing. I recommend the plugin titled: Platinum SEO. My second recommendation is titled: All In One SEO Pack

Second, there is a WP Theme that achieves the same result without the SEO Plugins. It is titled: WP Weaver found at wpweaver [dot] info

Short and sweet tip #1 - The theme is free and better than most themes that we would pay for (simple blogs) ~and~ there are versions that do cost money which I highly recommend for an online business, but not absolutely mandatory in my experience.

Short and sweet tip #2 - Since the themes do not require a plugin for SEO, i.e. SEO features are already integrated into the themes - this leaves no footprints and reduces the MySQL database overhead.

Short and sweet tip #3 - Saved the best for last... H1 Tags!
The theme allows us to assign titles, keywords, descriptions etc. to articles just like the SEO Plugins. The difference is it also allows us to assign H1 Tags to the different page and article titles (home and inner pages) which most themes assign H2 Tags by default. The additional step is additional work, but the additional SEO juice for individual pages and articles is priceless in my opinion.

There may be other plugins and themes that are better, easier, etc. etc., and in my opinion it really comes down to 'personal preference' which is fine. My own take is to find what works best for me and stick with it - to keep it simple and in the end .. profitable.

Now that our site is open to the search engines (Tip #1) and our site home page and inner pages are optimized for the search engines (Tip #2) we have created the foundation of a site that is optimized for the search engines. Congratulations? Not just yet as there is one more tip that will insure the search engines will scan your website.

First, it is important to understand that the search engines need help to achieve their own objective and that is to scan your site for information that may be useful to the search engines. Just like Tip # 1 we have helped (instructed) the search engines to 'follow all' of the pages on our site. As in Tip # 2 we have helped the search engines determine the exact content on our pages that will be useful to the search engines.

At this point the search engines need a little more help because search engines are not perfect and most of our sites are not perfect either owed to organization.. here is why.. Search engines are proprietorial and collect our site data in similar, but different ways. The differences in these proprietorial data collection methods directly effects our SEO. It is important to know that the search engine developers have created a resource for a website to be scanned in an systematical and organized manner.

The resource is titled: Sitemap or Site Map.

How it works. WordPress (WP) makes this very easy for us as we only need to use a WP Plugin that creates the Sitemap. When the Search Engine Robot- Bot (See Tip # 1) scans our site one of the very first file it looks for is our Sitemap.

The Sitemap is like a tour guide that shows you around except the Sitemap is digitally organized and systematically leads the Bots to all of the data/content on the site. That is since the Sitemap was created and updated.

Essentially, we only need to install the Sitemap for WordPress and the plugin will do it all for us. This is very easy to do. Probably one of the easiest plugins to install and arguably the best in the industry is my recommended plugin titled 'Google XML Sitemaps' found at WordPress › Google XML Sitemaps « WordPress Plugins
I recommend it for three reasons: The major emphasis is Google, Sound code, and reliable.

After the plugin is installed I always recommend that we go to the settings page and check to see if the Sitemap was created and submitted. Sometimes other site activity interrupts the plugin and this plugin is designed to never interrupt your site activity, i.e. database backup in progress, etc. Very smart plugin!

When you see a message that the Sitemap was created you also see that it submitted the site to Google, Bing, and Ask (search engines). All good at this point. However, if you see that the Sitemap was not generated.. simply click the link titled 'manual' and the Sitemap will be manually generated and submitted.

We now have a website built on a sound foundation for SEO. Keep in mind that any aspect of this can be tweaked for further optimization in other ways. These other ways are usually in the form of SEO for articles and advertisements, but that is not what we achieved in the scope of these first three tips.

What we achieved is a strong foundation for SEO by:
1) Opening our sites to the search engines
2) Optimized our site's pages for the search engines
3) Created our Sitemap for the search engines

The next tip will be more about 'How to profit from the SEO'

Hope it helps.

Jeffery 100% :-)

Entrepreneurs starting out and small businesses without giant staffs and budgets.

The Advertisements (Ads).
PIPS makes use of "a lot" of different Ads. The Ads are images. Search engine Bots (Tip #1) are able to collect "data" from the images that we are able to optimize for profit! Very important!!

All images may have a 'title' and 'description' similar to our 'home page' title. WordPress (WP) makes available the means to easily and effectively add the 'title and description' to our Ads. Also, the same applies to other images on the site that are not Ads.

How? Go to your WP Media Library and you will find the resource to add the 'title and description' to your Ads and images. To learn how to this go to Wordpress.org

Why is this important?

Search engines look for alt and title (attributes) in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

When alt and titleare properly applied to the PIPS Ads we help (literally) provide more content for search engines to digest.

In fact, if you do everything SEO Wise in this works - your site will be one of thousands across the internet that is built on a strong SEO Foundation. However, this just means your site has the technical potential to be scored higher compared to other PIPS Sites that are not technically optimized for the search engines.

One last SEO Tip.

Know this..

The Google Search Engine is not the defining factor that determines if a PIPS Site is scored high or scored low...

...There is in fact a Google Factor that overrides and has more weight than the Google Bot..

..The Google Human!

Want to learn more about the Google Human Factor?

Jeffery 100 :-)

Entrepreneurs starting out and small businesses without giant staffs and budgets.