As this new century unfolds, though, the competitive urge is aimed increasingly at winning in everything you do — and not necessarily at the expense of others. Leadership today involves motivating people, not killing them. Flatter organizations reward performance rather than title. And more people pick the places where they compete, easily moving in and out of jobs, industries, or even the workplace altogether. “Measuring success against others is a moving target [and] a road to burnout,” argues leadership consultant Patrick Lencioni. Now, adds Keith Ferrazzi, author of Never Eat Alone, “it’s about distinguishing yourself.” Beating your neighbors simply isn’t enough.