Integrity Toys Gets Truly Outrageous with new release of JEM AND THE HOLOGRAMS Collector Dolls

Integrity Toys, Inc., under license from Hasbro (Nasdaq: HAS), is thrilled to announce the first four mass release characters in the continuing JEM AND THE HOLOGRAMS series of high-end adult collectible dolls.

Following the sold-out and much talked about release of the Special Edition: HOLLYWOOD JEM doll exclusive to Comic Con International in San Diego this summer, this new series of collectibles continues with CLASSIC JEM fully dressed in her iconic hot pink mini-dress, her alter ego music executive JERRICA BENTON (seen for the first time as a stand alone doll), magical holographic computer SYNERGY made in a purple skin tone authentic to the original 1980s animation, and RIO PACHECO, JEM’s road manager and love interest! Each exciting character comes dressed in a truly outrageous screen accurate look and includes a set of rockin’ miniature accessories!

“All stops were pulled to create the ultimate JEM AND THE HOLOGRAMS adult collectible dolls for old and new fans of the hit 80s TV series alike to cherish and enjoy for years to come!” says Alain Tremblay, marketing director of Integrity Toys, Inc. “JEM fans will be thrilled when they see the tiny episode specific references that have been added to the design of these characters” says Vaughn Sawyers, head designer of Integrity Toys, Inc.

CLASSIC JEM, JERRICA BENTON, SYNERGY and RIO PACHECO are set to ship in November 2012 (just in time for Christmas) and will be available for purchase at a suggested retail price of US$119.00 each via Integrity Toys’ network of authorized dealers (in the US and other countries, see www.integritytoys.com for full dealer listing) and at Holt Renfrew in Canada (at all 9 retail locations, in stores only) in late November.