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One simple idea can gut the revenue of an industry. Example: Skype has a new offer that could suck hundreds of millions of dollars out of the international call business. They reroute international calls so they work just like local calls (and cost as little). But the interesting part: There’s nothing new about that technology. […]

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Everyone loves to bash them and complain about the features. Except … a billion people wake up, boot up Windows, and it works just fine. We all use it, all day, every day. It’s the single most successful thing invented since the car. Quite a remarkable achievement, when you think about it.

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So many companies build something great — then go off a cliff when they forget to stop at the top. How are you balancing innovation with execution and tradition? Sometimes it’s OK to stop changing and instead invest your effort in keeping something great. That’s the challenge facing Rob Samuels as he prepares to take […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

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