Australian Town to Become "Speedkills"

At the request of the Transport Accident Commission, a tiny town in Australia is taking a unique approach to promoting safe driving. The village of Speed (population 45) will call itself Speedkills for the month of March in order to raise awareness about the dangers of reckless driving. Local farmer Phil Down is jumping on the bandwagon as well, committing to change his own name to Phil Slow Down for the month.

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Said Down (er, Slow Down): "[Speed is] virtually on the road to somewhere else, so we've taken our quirky name and run with it to bring the attention to the campaign of trying to get people to slow down on country roads and especially through small towns."