comScorehttp://www.businessinsider.com/category/comscore
en-usTue, 31 Mar 2015 15:06:45 -0400Tue, 31 Mar 2015 15:06:45 -0400The latest news on comScore from Business Insiderhttp://static3.businessinsider.com/assets/images/bilogo-250x36-wide-rev.pngBusiness Insiderhttp://www.businessinsider.com
http://www.businessinsider.com/guardian-2015-digital-plans-2015-1The Guardian Has A Fresh Plan To Take On MailOnline And The New York Timeshttp://www.businessinsider.com/guardian-2015-digital-plans-2015-1
Wed, 28 Jan 2015 07:43:00 -0500Lara O'Reilly
<p><img style="float:right;" src="http://static5.businessinsider.com/image/54c8d294eab8ea50289f539e-1200-924/wolfgang-blau-the-guardian.jpg" border="0" alt="Wolfgang Blau The Guardian"></p><p>The Guardian overtook The New York Times to become <a href="http://www.theguardian.com/media/2014/oct/21/the-guardian-overtakes-new-york-times-in-comscore-traffic-figures">the world’s second most popular English website in September</a>, behind only MailOnline, according to comScore figures. But by December The New York Times clawed back its second-place position, according to the latest comScore data (see further below.) The competition for online readers remains wide open — and that's not to mention other rivals like BuzzFeed and the BBC.</p>
<p>We sat down with The Guardian’s deputy CEO David Pemsel, its director of digital strategy Wolfgang Blau, creative director Alex Breuer and director of product Anthony Sullivan at its London HQ this week to discuss the newspaper’s digital fightback.</p>
<p>Its strategy is not principally aimed at other publishers, however: The Guardian wants growth in its digital revenue to continue to offset the decline of its print product. And, as Blau explained, The Guardian is one of the world’s most influential news organizations — as evidenced by its Edward Snowden NSA leak <span>exposés</span>&nbsp;— so it needs to demonstrate that strength online too.</p>
<p><strong>First up: A new global website</strong></p>
<p><img src="http://static1.businessinsider.com/image/54c8d04a6bb3f74252621f99-1200-750/guardian uk 2015 launch_small.png" border="0" alt="Guardian 2015 Redesign"></p>
<p>That reinvigorated digital push begins today as The Guardian completes its switch to a new, global website that automatically adapts to whichever device it's on. The redesign first rolled out for its US site late last year, followed by the Australian version, before the final switchover this afternoon (GMT.)</p>
<p>The publisher is championing its new flexible “container” horizontal layout across the homepage, category pages and article pages, which it says is more reflective of how people actually consume news, rather than how its editors like to categorize news and features.</p>
<p>The new format and back-end, all built in-house, gives its editors, journalists, product and commercial teams more ability to roll out constant updates and iterations to the layout. On the user front, load times across all formats are far quicker than the previous versions. That'll please advertisers too, as it means more of their ads are likely to be viewed by The Guardian's audience as they scroll through the site.</p>
<p>Some visitors may not notice anything new: That is because the publisher has been testing its redesign among 5 percent of its global desktop users over the last year and 60% of its global audience was already on the new site by Christmas. But those seeing the new site for the first time this afternoon will notice a more diverse mixture of content, videos, and ads across the front page (A third of Guardian daily visits include a trip to the homepage, we’re told,) top reader comments being featured more prominently within articles, and more options to share articles or excerpts of stories (That’s important too: For every one Facebook share, The Guardian receives 10 visits on average, the team says.)</p>
<p>Oh and that infamous Guardian picture bug — where the wrong thumbnails are displayed against stories on Safari browsers, <a href="https://twitter.com/iankatz1000/status/559647963971334144">sometimes with comical effect</a> — has been fixed too.&nbsp;</p>
<p><a href="http://www.theguardian.com/help/insideguardian/2015/jan/28/welcome-to-the-new-guardian-website">The Guardian has more on the thinking behind the redesign here</a>.&nbsp;</p>
<p><strong>What this means for the business</strong></p>
<p><img style="float:right;" src="http://static6.businessinsider.com/image/54c8d1166da811532ee22f20-458-312/screen shot 2015-01-28 at 10.42.06 am.png" border="0" alt="Newspaper website visitors">Of course, there’s a financial incentive to a major redesign project like this. Pemsel says: “From a commercial perspective, we’re the third largest English newspaper website, but we want to be able to say that we have the most engaged and most loyal audience too.” When it can prove that kind of premium positioning, the newspaper will be able to hike its ad rates considerably — and the redesign already includes some fancy new interactive formats beyond the traditional banners.</p>
<p>Pemsel admits the journey to becoming a sustainable digital business model is a long one. While the Guardian has narrowed its losses recently and for the last two to three years its digital revenue has outstripped its print decline, The Guardian’s publisher Guardian News &amp; Media still reported <a href="http://www.gmgplc.co.uk/wp-content/uploads/2014/07/GMG-plc-Group-Accounts-2014-FINAL.pdf">a huge loss of £30 million last year</a>. Fortunately, for Guardian staff and loyalists, the newspaper is propped up by its owner and sole shareholder The Scott Trust, a huge fund that keeps it ticking over even in its darkest financial hours. &nbsp;Other newspapers don't have that luxury.</p>
<p>Pemsel won’t reveal the level of investment that has gone into redesigning the new website — it’s clearly significant given that it’s a multi-year project, that has all been built in-house, which includes a bespoke new CMS and an analytics platform called Ophan — nor will he give a suggestion as to when the site will reach financial break-even.</p>
<p>“ROI on our investment in year one is not what The Guardian is about. But is it a signal to what the future will be? Absolutely,” Pemsel says. Instead, the Guardian team tells us that they have built a platform that can be easily adapted for future use, even as consumer trends change, rather than just clunkily building new features on top of a dated platform, or paying for expensive outsourcing every time a major project needs doing.</p>
<p>The Guardian won’t next report its financial results until June, but Pemsel says the publisher will again demonstrate digital revenue growth outstripping its print decline. For the first time, it will also split out its mobile revenue. But he hints that we can expect to see more losses as the company made, and continues to make, serious investments in the website, overseas headcount, video and other new projects.</p>
<p><strong>Other revenue streams<img style="float:right;" src="http://static3.businessinsider.com/image/54c8d2b46bb3f77a5e621fa0-1200-924/david-pemsel-guardian-2.jpg" border="0" alt="David Pemsel Guardian"></strong></p>
<p>One such venture is the Membership scheme The Guardian launched last September, where it asks readers to pay anything between £15 to £60 a month for access to live events and entry into a new Guardian Space venue in London, which is currently under construction. Pemsel explains the Membership scheme’s value isn’t just in adding a new revenue stream, but that it now has the digital infrastructure to take payments and gather more user data: Both of which can be difficult when a site does not operate behind a paywall. The Guardian is staying schtum on Membership numbers for now.</p>
<p>In June the Guardian may also release numbers about its branded content division Guardian Labs, which by then will be nearing its 18 month anniversary, Pemsel said. The Guardian Labs team includes creatives, designers and editorial staff who create content for advertisers that can sit anywhere across the Guardian site — from competitions, through to video, or features. It launched with a “seven figure” deal with Unilever and other advertisers including wireless carrier EE and insurance brand Direct Line have also come on board.&nbsp;</p>
<p>With all the talk of digital and newly-launched revenue schemes, it can be easy to overlook the power of the paper itself. We asked Pemsel when we can expect The Guardian newspaper to stop its print run and solely focus on its global digital efforts.</p>
<p>Pemsel said: “[In June] print will show it is absolutely important to our business model, albeit declining. As long as we can demonstrate we are competing effectively in the print environment [the paper will remain.]”</p>
<p>He added that The Guardian recently raised its prices but did not see a marked drop-off in readers as a result, which gives an indication as to why the company continues to remain loyal to the print platform. Indeed, Guardian News &amp; Media reported print revenues of £140.7 million in the year to March 30, 2014, while digital made up less than half of that (£69.5 million). So, despite only <a href="http://www.pressgazette.co.uk/sales-sun-drop-below-two-million-times-only-title-grow-sales-october">having a circulation just shy of 180,000</a>, it appears there’s still plenty of life left in the old Graun yet.</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/the-state-of-the-uk-national-newspaper-industry-2014-12#ixzz3Q7LaEtva" >These Are The UK Newspapers Failing To Tackle The Switch To Digital</a></strong></p>
<p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/guardian-media-group-ceo-andrew-miller-lse-polis-lecture-2014-10#ixzz3Q7LgvuJV" >The Guardian's CEO Just Blasted The BBC Over Its ‘Distortive Dominance' — But He Has A Solution</a></strong></p>
<p><a href="http://www.businessinsider.com/guardian-2015-digital-plans-2015-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/chart-of-the-day-facebook-tops-the-10-most-used-apps-2014-8CHART OF THE DAY: Facebook Tops The 10 Most-Used Apps, But Google Isn't Far Behindhttp://www.businessinsider.com/chart-of-the-day-facebook-tops-the-10-most-used-apps-2014-8
Fri, 22 Aug 2014 16:06:13 -0400Dave Smith
<p class="p1">The latest data from <a href="http://www.comscore.com/">comScore</a>, which was charted for us by <a href="http://www.statista.com/">Statista</a>, shows how the tried-and-true mainstream apps from America’s biggest tech companies are still dominating mobile app stores.<span style="font-size: 15px; line-height: 1.5em;">&nbsp;</span></p>
<p class="p1">Facebook, in particular, leads the pack with the most unique visitors — the social network enjoyed roughly 115.4 million unique visitors in the month of June. Several Google apps follow Facebook at the No. 1 spot, including YouTube, Google Play, Google Search, Google Maps, and Gmail. Pandora, Facebook-owned Instagram, Apple Maps and Yahoo Stocks round out the top 10 apps in the U.S. Interestingly enough, people use these apps so often that nearly <a href="http://www.businessinsider.com/how-many-apps-people-download-per-month-2014-8">2 out of every 3 smartphone users fail to download a new app each month</a>.</p>
<p class="p1"><img src="http://static5.businessinsider.com/image/53f79ed5eab8ea1908edb7b8-1200-900/20140821apps.jpg" border="0" alt="2014_08_21_Apps"></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/chart-of-the-day-google-receives-millions-of-url-takedown-requests-each-day-2014-8" >CHART OF THE DAY: Google Receives Millions Of URL Takedown Requests Each Day</a></strong></p>
<p><a href="http://www.businessinsider.com/chart-of-the-day-facebook-tops-the-10-most-used-apps-2014-8#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/how-many-apps-people-download-per-month-2014-8Most Americans Download Zero Apps Every Monthhttp://www.businessinsider.com/how-many-apps-people-download-per-month-2014-8
Fri, 22 Aug 2014 10:53:34 -0400Steven Tweedie
<p><img style="float:right;" src="http://static4.businessinsider.com/image/53f75179ecad04fc25db5832-1200-924/iphone-6-nyc-6.png" border="0" alt="iphone 6 nyc"></p><p>There may be over 1.2 billion apps in the App Store, but it appears most people are content to use the apps they've already downloaded.</p>
<p>A staggering 65.5% of U.S. smartphone users fail to download any new apps each month, according to <a href="https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download?_ga=1.27795452.1596473589.1407244908">comScore's recent mobile app report</a>.</p>
<p>Even though people are using the apps they have more than ever, only approximately a third of U.S. smartphone users choose to give a new app a try, with this remaining third downloading an average of three apps per month.</p>
<p><img src="http://static3.businessinsider.com/image/53f7500a69bedd52236da164-1156-745/screen shot 2014-08-22 at 9.53.34 am.png" border="0" alt="comScore mobile app report August"></p>
<p>It could be that people feel they already have a more than adequate arsenal of apps on their smartphone, and they're happy to use the apps they have. It makes sense, and ComScore's report highlights that tried-and-true favorites such as Facebook, YouTube, Google Play, Instagram, Pandora, and Gmail all rank among the 25 most used apps across all platforms.</p>
<p>But the issue could also be that it can be hard to discover new apps.</p>
<p>Apple's App Store is growing larger every day, and yet it's never been more difficult to connect the right user to the right app, a problem that is tied to <a href="http://www.businessinsider.com/the-app-store-is-ancient-and-outdated-2014-7">how bogged down App Store search has become.</a></p>
<p>You can download and read comScore's full U.S. mobile app report <a href="https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download?_ga=1.27795452.1596473589.1407244908">over at their site.</a></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/the-app-store-is-ancient-and-outdated-2014-7#ixzz3B8GO0ODl" >Apple's App Store Is An Ancient And Outdated Mess — Here's What Has To Change</a></strong></p>
<p><a href="http://www.businessinsider.com/how-many-apps-people-download-per-month-2014-8#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/the-most-popular-apps-in-the-us-2014-6The Most Popular Apps In The US Right Nowhttp://www.businessinsider.com/the-most-popular-apps-in-the-us-2014-6
Wed, 04 Jun 2014 12:13:00 -0400Steven Tweedie
<p>With over 1.2 million apps in the Apple App Store and more than 1 million in Android's Google Play Store, apps are more popular than ever&nbsp;<span>&mdash;&nbsp;</span>but which ones are people using the most?</p>
<p>Internet-analytics company <a href="http://www.comscore.com/Insights/Press_Releases/2014/6/comScore_Reports_April_2014_US_Smartphone_Subscriber_Market_Share?ns_campaign=COM_US_US_JUN2014_PR_MONTHLY%20MOBILE%20APRIL%20DATA&amp;ns_mchannel=email&amp;ns_source=comscore_elq_COM_US_US_JUN2014_PR_MONTHLY%20MOBILE%20APRIL%20DATA&amp;ns_linkname=text_general&amp;ns_fee=0&amp;elq=b99aff6edf0d43ceb6e11d3c9f963f23&amp;elqCampaignId=368">comScore just released the 15 most popular apps</a> used in April in the U.S., for iOS and Android, and there are few surprises.</p>
<p>You can see the full list of rankings below.</p>
<p><span style="line-height: 1.5em;">Facebook is in the lead, reaching 74.1% of smartphone users, meaning 74.1% of people with smartphones used the app in April. Twitter clocked in with 20.4%, suggesting that only one in five smartphone users Tweet while nearly three of every four smartphone users surf Facebook.&nbsp;</span></p>
<p><span style="line-height: 1.5em;">YouTube leapfrogged Google Search for third place, coming in at nearly 50%.</span></p>
<p><span style="line-height: 1.5em;">Google Play<span> </span>and Apple Maps are, unsurprisingly, included in the rankings. Both are preinstalled on many Android devices and Apple phones. Smartphone users still prefer Google Maps to Apple Maps, however, though Android and Apple consumer can still choose between the two <span>&mdash; </span>both are available for both platforms.</span></p>
<p><img src="http://static4.businessinsider.com/image/538f3c1b6bb3f76e16b5dd79-576-664/comscore blown up image.png" border="0" alt="comScore april 2014 U.S. smartphone market share" /></p><p><a href="http://www.businessinsider.com/the-most-popular-apps-in-the-us-2014-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/google-partners-with-comscore-to-give-doubleclick-real-time-ad-campaign-measurement-2014-2Google Partners With comScore To Give DoubleClick Real-Time Ad Campaign Measurement http://www.businessinsider.com/google-partners-with-comscore-to-give-doubleclick-real-time-ad-campaign-measurement-2014-2
Tue, 11 Feb 2014 16:06:00 -0500Tony Danova
<p><em><strong>Mobile Insider is a daily newsletter from&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;delivered first thing every morning exclusively to&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;subscribers.&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.</strong></em><span><br /></span></p>
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<p><strong>GOOGLE STRIKES DEAL WITH COMSCORE</strong>: Google will soon begin integrating comScore's Validated Campaign Essentials (vCE) measurement into its DoubleClick ad business in order to boost advertisers' ability to track online ad campaigns in real time. This is a multi-year deal that will cover display ads on video and on mobile devices. Google will also be able to share more data and analytics with its advertisers. The hope is to bring bigger brands away from TV and to the digital world. (<a href="http://www.usatoday.com/story/tech/2014/02/10/google-comscore-advertising-deal/5291189/" target="_blank">USA Today</a>)</p>
<p><strong>MORE AD NEWS</strong>: Ad network InMobi has launched a new interactive video ad platform that is centered on mobile. InMobi hopes to broaden itself from just a pure digital ad network to focus more on the growing opportunity in mobile, as well as personalization. The interactive part of the platform allows advertisers to serve up contextualized and location-specific video ads to mobile users. (<a href="http://techcrunch.com/2014/02/10/inmobi-launches-interactive-video-ad-platform-to-help-advertisers-boost-sales-on-mobile/" target="_blank">TechCrunch</a>)</p>
<p><strong>NOKIA TO MAKE ANDROID PHONE</strong>: Nokia plans to launch an Android-powered phone as early as this month, reports the Wall Street Journal. The company is expected to introduce its new device at the Mobile World Congress trade show on February 24. Nokia and its Symbian-powered phones were one of the strongholds in emerging markets before the real smartphone revolution of the past few years. Now, Android phones have taken over and forced Nokia to reconsider its strategy. Take India, where Nokia once held a majority share of mobile phone sales. Last year, Android powered 93% of phones shipped in India, according to IDC.&nbsp;</p>
<p><strong>This is a bit of a catch-22 for Microsoft</strong> &mdash; its newly purchased handset business, Nokia, is now partnering with its toughest competitor in the smartphone platform wars. Nokia had been developing an Android device prior to the Microsoft sale, but Microsoft appears willing to sacrifice some market share to Android in order to kickstart Nokia sales while it refashions the Windows Phone platform to better compete on the global market. Either way, both Nokia's rush to move to Android and Microsoft's acceptance of this strategy illustrate how both have come up short so far in the mobile market. (<a href="http://online.wsj.com/news/article_email/SB10001424052702304104504579374893734151208-lMyQjAxMTA0MDAwNjEwNDYyWj" target="_blank">Wall Street Journal</a>)</p>
<p><strong>QUOTE OF THE DAY</strong> &mdash; "The iTunes 'empire' of content and services would be ranked as number 130 in the&nbsp;<a href="http://money.cnn.com/magazines/fortune/fortune500/2013/full_list/index.html?iid=F500_sp_full">Fortune 500</a>&nbsp;ranking of companies (slightly below Alcoa and above Eli Lilly)." &mdash; Horace Dediu on iTunes incredible standalone revenues, which are often ignored when judging Apple's overall value. (<a href="http://www.asymco.com/2014/02/10/fortune-130/" target="_blank">Asymco</a>)</p>
<p><strong>FOUR REASONS THE TABLET MARKET IS FAR FROM DEAD</strong>: In response to the Recode piece, "<a href="%20http://recode.net/2014/02/06/our-love-affair-with-the-tablet-is-over/" target="_blank">Our Love Affair With The Tablet Is Over</a>" by Zal Billimoria, who is a partner at Andreessen Horowitz, Kevin Tofel of GigaOm outlines four reasons why Zal's take is overblown and how we shouldn't be too quick to dismiss the tablet's potential. The reasons include disruption later on in the product lifecycle, changing mobile broadbrand prices, an early stage tablet app market, and that phablets' growing popularity is actually a boon for the tablet market and not smartphones. (<a href="http://gigaom.com/2014/02/10/4-reasons-the-tablet-market-is-far-from-dead/" target="_blank">GigaOm</a>)</p>
<p><strong>WIKIPEDIA VS. THE SMALL SCREEN</strong>: Many prominent online media companies have successfully made the jump to mobile, but Wikipedia's lack of a real operating budget has precluded its ability to really hammer down on mobile. Only 20% of Wikipedia's readership comes from mobile, while many large Web properties approach 50% readership on mobile. And the online encyclopedia has even lower editing activity on mobile. (<a href="http://www.nytimes.com/2014/02/10/technology/wikipedia-vs-the-small-screen.html?pagewanted=all&amp;_r=0" target="_blank">New York Times</a>)</p>
<p><strong>YAHOO RESEARCH LAB KEYS IN ON MOBILE:</strong> Marissa Meyer began building back up Yahoo's research group Yahoo Labs when she came on board in 2012, after the group had languished over previous years. The semi-independent research division has pivoted to put a special focus on mobile, which Meyer sees as a major weak point for Yahoo. Technology developed within the research lab has already been used in Yahoo's well-received weather app, which was released last April. (<a href="http://www.technologyreview.com/news/524161/yahoo-expands-research-labs-in-search-of-personalized-mobile-experiences/?utm_campaign=socialsync&amp;utm_medium=social-post&amp;utm_source=twitter">MIT Technology Review</a>)</p>
<p><strong>VIBER UP FOR SALE</strong>: Israeli's prominent business newspaper The Calcalist is reporting that messaging app platform Viber is about to be sold for $300-400 million to a major Asian messaging platform, though details about which platform are still unclear. Viber has over 200 million registered users. (<a href="http://gigaom.com/2014/02/11/major-asian-messaging-firm-in-talks-to-buy-viber-report-claims/" target="_blank">GigaOm</a>)</p>
<p><strong><em>Here's what else BI Intelligence subscribers are reading ...</em></strong><span>&nbsp;</span></p>
<p class="headline"><strong><a href="https://intelligence.businessinsider.com/millennials-are-mobile-only-internet-users-2014-2">Nearly One In Five US Millennials Are Mobile-Only Internet Users</a></strong></p>
<p class="headline"><strong><a href="https://intelligence.businessinsider.com/social-medias-new-big-data-frontiers--artificial-intelligence-deep-learning-and-predictive-marketing-2014-2">Social Media's New Big Data Frontiers &mdash; Artificial Intelligence, Deep Learning, And Predictive Marketing</a></strong></p>
<p class="headline"><strong><a href="https://intelligence.businessinsider.com/the-connected-tv-landscape-why-smart-tvs-and-streaming-gadgets-are-conquering-the-living-room-2014-2">The Connected TV Landscape: Why Smart TVs And Video Streaming Gadgets Are Conquering The Living Room</a></strong></p><p><a href="http://www.businessinsider.com/google-partners-with-comscore-to-give-doubleclick-real-time-ad-campaign-measurement-2014-2#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/class-action-lawsuit-against-comscore-2013-6Lawsuit Alleging ComScore Collected Passwords And Credit Card Info Gets A Green Lighthttp://www.businessinsider.com/class-action-lawsuit-against-comscore-2013-6
Thu, 13 Jun 2013 13:30:23 -0400Jim Edwards
<p><img style="float:right;" src="http://static5.businessinsider.com/image/51b9e076eab8ead46d00001c-480-/return-button-keyboard-1.jpg" border="0" alt="return button keyboard" width="480" /></p><p>A federal appeals court has ruled that <a href="http://www.adweek.com/news/technology/comscore-faces-monster-privacy-class-action-lawsuit-150261">a gigantic privacy class action lawsuit against comScore can go ahead</a>, Adweek reports.</p>
<p>The suit claims comScore, which is one of the best known internet traffic and web advertising measurement companies, siphoned off computer users' personal information &mdash; including their names, passwords and credit card numbers &mdash; from their computers through dodgy free software downloads.</p>
<p><a href="http://www.comscore.com/About_comScore/Privacy/comScore_Response_to_Edelson_McGuire_Lawsuit">ComScore has denied the allegations</a>, and suggested that the law firm that brought the suit is motivated purely by greed.</p>
<p>The ruling &mdash; which doesn't address the merits of the case but allows the case to continue &mdash; could potentially involve tens of millions of plaintiffs.</p>
<p>The suit alleges that comScore collects data on what people look at on the web by bundling its monitoring software with unrelated free software downloads. Once a user has clicked the "Accept" button during the download, comScore's monitoring software, OSSProxy, comes with it, <a href="http://www.classactionlawsuitdefense.com/files/2013/04/Harris-vs-ComScore-04-08-2013.pdf">the suit claims</a>:</p>
<p style="padding-left: 30px;">The OSSProxy software collects a variety of information about a consumer's computer, including the names of every file on the computer, information entered into a web browser, including passwords and other confidential information, and the contents of PDF files.</p>
<p><a href="http://www.comscore.com/About_comScore/Privacy/comScore_Response_to_Edelson_McGuire_Lawsuit">ComScore has said</a>:</p>
<p style="padding-left: 30px;">The suit is filled with factual inaccuracies, and comScore&rsquo;s position is that this lawsuit is without merit, and we fully intend to vigorously defend ourselves against it.<br /><br />comScore provides essential research information on online media, through the collection of opinions and usage information from millions of opt-in consumers worldwide. comScore prides itself on its privacy and recruitment practices, which have been rigorously reviewed in annual privacy audits conducted by independent third party auditors for the last 10+ years.</p>
<p>Still, class action lawyers who bring privacy cases against tech companies and online advertisers will likely rejoice: The appeals court ruling has made certifying a class action against a company easier.</p><p><a href="http://www.businessinsider.com/class-action-lawsuit-against-comscore-2013-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/mobile-commerce-had-a-big-first-quarter-2013-6Mobile Commerce Had A Huge First Quarter http://www.businessinsider.com/mobile-commerce-had-a-big-first-quarter-2013-6
Wed, 12 Jun 2013 15:52:00 -0400Alex Cocotas
<p><em><strong>Mobile Insights&nbsp;is a daily newsletter from&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;delivered first thing every morning exclusively to&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;subscribers.&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.</strong></em><span><br /></span></p>
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<p><strong><a href="http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/IRCE_State_of_Online_Retail_Presentation?ns_campaign=comscore_general&amp;ns_source=social&amp;ns_mchannel=social_post&amp;ns_linkname=link_name&amp;ns_fee=0" target="_blank" title="comScore: IRCE State of Online Retail Presentation">U.S. Mobile Commerce Was $5.9 Billion In The First Quarter</a> (comScore)<br /></strong>That translates to 11% of all retail U.S. ecommerce in the quarter, up from 8% a year prior. Mobile accounted for 48% of traffic on U.S. retail properties, and the top 50 properties extended their desktop audience by an average of 45% through mobile channels. Overall, mobile accounted for 48% of Americans' time spent online in March. The report also <a href="https://intelligence.businessinsider.com/mobile-is-taking-more-e-commerce-2013-5">found that the average smartphone shopper spent more over the course of the quarter than the average tablet shopper</a>.&nbsp;<a href="http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/IRCE_State_of_Online_Retail_Presentation?ns_campaign=comscore_general&amp;ns_source=social&amp;ns_mchannel=social_post&amp;ns_linkname=link_name&amp;ns_fee=0" target="_blank" title="comScore: IRCE State of Online Retail Presentation">Read &gt;</a></p>
<p><img src="http://static5.businessinsider.com/image/51b78e7969bedd032d000010-620-/screen%20shot%202013-06-11%20at%204.53.04%20pm.png?maxX=620&amp;maxY=368" border="0" alt="Screen Shot 2013 06 11 at 4.53.04 PM" width="620" height="368" /></p>
<p><img src="http://static4.businessinsider.com/image/51b78e936bb3f76240000000-863-537/screen%20shot%202013-06-11%20at%204.53.43%20pm.png" border="0" alt="Screen Shot 2013 06 11 at 4.53.43 PM" width="620" height="386" /></p>
<p><strong><a href="http://bits.blogs.nytimes.com/2013/06/11/google-expands-its-boundaries-buying-waze-for-1-billion/" target="_blank" title="NY Times: Google Expands Its Boundaries, Buying Waze for $1 Billion">Google Buys Waze For $1 Billion</a> (New York Times)<br /></strong>Waze makes a social mapping app that provides real-time traffic information using data from users. Google says it will keep Waze a separate entity but feed its traffic data into Google Maps. The acquisition was likely a defensive measure to keep Waze's valuable data from falling into a competitor's hands &mdash; it was reportedly in talks with Facebook before they feel through, opening the door for Google.&nbsp;<a href="http://bits.blogs.nytimes.com/2013/06/11/google-expands-its-boundaries-buying-waze-for-1-billion/" target="_blank" title="NY Times: Google Expands Its Boundaries, Buying Waze for $1 Billion">Read &gt;</a><strong><br /><br /></strong><strong><a href="http://techcrunch.com/2013/06/11/why-apple-gave-up-on-genius-for-apps-and-whats-next-for-the-app-stores-long-tail/" target="_blank" title="TechCrunch: Why Apple Gave Up On Genius For Apps, And What&rsquo;s Next For The App Store&rsquo;s Long Tail">Why Apple Killed 'Genius' For Apps</a> (TechCrunch)<br /></strong>It was replaced with "Near Me" in iOS 7, indicating that Apple is moving away from app recommendations. The problem with Genius was pretty straightforward: It was never very good. Genius made recommendations based on previous downloads, not what you need or what suited your tastes. Besides, many users already use Apple's de-facto recommendations: featured apps and the most-popular lists. It's not clear what's next for app recommendations, but developers are desperate to alter the winner-takes-all environment of app stores.&nbsp;<a href="http://techcrunch.com/2013/06/11/why-apple-gave-up-on-genius-for-apps-and-whats-next-for-the-app-stores-long-tail/" target="_blank" title="TechCrunch: Why Apple Gave Up On Genius For Apps, And What&rsquo;s Next For The App Store&rsquo;s Long Tail">Read &gt;</a></p>
<p><strong><a href="http://searchengineland.com/google-search-ranking-changes-to-auto-correct-your-mobile-seo-mistakes-162826" target="_blank" title="Search Engine Land:Google: Pages With Bad Mobile SEO Won&rsquo;t Rank As Well In Future">Google: Pages With Bad Mobile SEO Won&rsquo;t Rank As Well In Future</a> (Search Engine Land)<br /></strong>Google is rolling out new search ranking changes that will nudge websites toward fixing commonly made mistakes with their mobile configuration.&nbsp;<a href="http://searchengineland.com/google-search-ranking-changes-to-auto-correct-your-mobile-seo-mistakes-162826" target="_blank" title="Search Engine Land:Google: Pages With Bad Mobile SEO Won&rsquo;t Rank As Well In Future">Read &gt;</a></p>
<p><strong><a href="http://adage.com/article/digital/messy-mobile-app-measurement-holds-back-ad-dollars/241960/" target="_blank" title="Ad Age: How Bad Measurement is Holding the Mobile App Economy Back">Bad Measurement Is Holding Back the App Economy</a> (Ad Age)<br /></strong>Despite exploding usage, the lack of reliable analytics for apps, particularly what the audiences look like, could hold back in-app advertising. No standard method has emerged yet, but advertisers are looking to go beyond usage and traffic to better understand demographic information and affinity.&nbsp;<a href="http://adage.com/article/digital/messy-mobile-app-measurement-holds-back-ad-dollars/241960/" target="_blank" title="Ad Age: How Bad Measurement is Holding the Mobile App Economy Back">Read &gt;</a></p>
<p><strong><a href="http://www.businessinsider.com/apple-payments-2013-6" target="_blank" title="Business Insider: Apparently, Apple's Management Is Talking About Payments Quite A Bit Read more: http://www.businessinsider.com/apple-payments-2013-6#ixzz2VwoFU4lp">Apple Is Reportedly Kicking Around Mobile Payments Ideas</a> (SAI)&nbsp;<br /></strong>Presumably this would revolve around the 575 million credit cards Apple has on file through iTunes.<strong>&nbsp;</strong>It recently also filed a patent application for a digital payment system that involves tapping a phone to a pad.<strong>&nbsp;</strong><a href="http://www.businessinsider.com/apple-payments-2013-6" target="_blank" title="Business Insider: Apparently, Apple's Management Is Talking About Payments Quite A Bit Read more: http://www.businessinsider.com/apple-payments-2013-6#ixzz2VwoFU4lp">Read &gt;</a></p><p><a href="http://www.businessinsider.com/mobile-commerce-had-a-big-first-quarter-2013-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/mobile-ads-now-as-mainstream-as-tv-ads-2013-22Mobile Ads Are Becoming As Mainstream As TV Adshttp://www.businessinsider.com/mobile-ads-now-as-mainstream-as-tv-ads-2013-22
Thu, 28 Feb 2013 14:31:00 -0500Heather Leonard
<p><em><strong>Mobile Insights&nbsp;is a daily newsletter from&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;delivered first thing every morning exclusively to&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;subscribers.&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.</strong></em><span style="line-height: 1.5em;">&nbsp;</span></p>
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<p><strong><a href="http://www.thedrum.com/news/2013/02/27/59-mobile-web-users-now-comfortable-mobile-advertising-they-are-tv-or-online">Mobile Web Users As Comfortable With Ads As With TV Ads</a></strong>&nbsp;(InMobi via the Drum)<br />InMobi launched the results of its <a href="http://www.inmobi.com/press-releases/2013/02/27/59-of-global-mobile-web-users-are-now-as-comfortable-with-mobile-advertising-as-they-are-with-tv-or-online-advertising-2/"><em>Mobile Media Consumption Report</em></a>, which has found that 75 percent of respondents have been introduced to a new product or service via their mobile device.</p>
<p><img class="center" src="http://static1.businessinsider.com/image/512f4472eab8eac774000020-500-309/screen-shot-2013-02-27-at-09.09.251.png?maxX=500&amp;maxY=309" border="0" alt="mobile advertising as mainstream as tv" width="500" height="309" style="vertical-align: bottom;" /></p>
<p>The study of over 15,000 mobile users also found that 59 percent of global mobile Web users are now as comfortable with mobile advertising as they are with TV or online advertising, while 80 percent of consumers plan to conduct mobile commerce in the next 12 months.&nbsp; <a href="http://www.thedrum.com/news/2013/02/27/59-mobile-web-users-now-comfortable-mobile-advertising-they-are-tv-or-online">Read &gt;&gt;</a></p>
<p><strong><a href="http://www.insidemobileapps.com/2013/02/27/fiksu-holidays-still-impacting-mobile-advertising-ios-downloads-increased-by-13-in-january/">Holidays Still Impacting Mobile Advertising</a> (Fiksu via Inside Mobile Apps)</strong><br />User acquisition and marketing company Fisku today reported a cost per loyal user decrease of 7 percent from $1.67 in its December 2012 Index to $1.56 in its January 2013 Index.</p>
<p><img class="center" src="http://static5.businessinsider.com/image/512f4523eab8eae177000006-650-266/index-loyal-lrg-20131.png" border="0" alt="index loyal mobile advertising" width="600" height="246" style="vertical-align: bottom;" /></p>
<p>The company, which measures the average aggregate daily download volume of the top 200 free U.S. <a class="hidden_link" href="http://www.businessinsider.com/blackboard/iphone">iPhone</a> apps, saw mobile app downloads increase by 13 percent from 5.32 million daily downloads in December 2012 to 6.01 million downloads in January.</p>
<p><img class="center" src="http://static4.businessinsider.com/image/512f457e6bb3f71e33000012-650-267/index-competitive-lrg-20131.png" border="0" alt="mobile downloads" width="600" height="246" style="vertical-align: bottom;" /></p>
<p>CEO Micah Adler says Fiksu&rsquo;s January indexes are early indicators of the "mainstreaming of mobile advertising," meaning marketers emphasizing value over volume by spreading their budgets out for maximum profit, especially to mobile advertising campaigns. <a href="http://www.insidemobileapps.com/2013/02/27/fiksu-holidays-still-impacting-mobile-advertising-ios-downloads-increased-by-13-in-january/">Read &gt;&gt;</a></p>
<p><strong><a href="http://marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639">Nearly 40 Percent Of Internet Time Now On Mobile</a> (<a class="hidden_link" href="http://www.businessinsider.com/blackboard/comscore">comScore</a> via Marketing Land)</strong><br />comScore released a report yesterday noting that 37 percent of total Internet time was coming from mobile devices.</p>
<p><img class="center" src="http://static4.businessinsider.com/image/512f471d6bb3f7183e000002-600-394/screen-shot-2013-02-26-at-9.15.41-am-600x394.png" border="0" alt="total internet time on mobile" width="550" height="361" style="vertical-align: bottom;" /></p>
<p>comScore predicts continued smartphone and tablet adoption, as well as "form factor" blurring. It also predicts mobile advertising becoming a "branding medium." The firm is equally bullish on m-commerce and anticipates <a class="hidden_link" href="http://www.businessinsider.com/blackboard/4g">4G</a> adoption will enable more content consumption and new use cases. <a href="http://marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639">Read &gt;&gt;</a></p>
<p><strong><a href="http://econsultancy.com/uk/blog/62231-53-of-smartphone-owners-say-they-ve-never-seen-mobile-advertising">Half Of Smartphone Users Have Never Seen An Ad In The UK</a> (Nielsen via Econsultancy)</strong><br />More than half (53 percent) of UK smartphone owners say they have never received advertisements while using their device. The findings come from Nielsen&rsquo;s <a href="http://blog.nielsen.com/nielsenwire/consumer/how-the-mobile-consumer-connects-around-the-globe/"><em>Mobile Consumer Report</em></a>, which surveyed mobile users across 10 nations, regarding their attitude toward mobile advertising.</p>
<p><img class="center" src="http://static5.businessinsider.com/image/512f42d3ecad04db41000000-888-883/attitudes_to_mobile_advertising.jpg" border="0" alt="attitudes_to_mobile_advertising" width="600" height="597" style="vertical-align: bottom;" /></p>
<p>&nbsp;</p>
<p>Interestingly, majorities of people say they are willing to accept mobile advertising if it means free content or services. <a href="http://econsultancy.com/uk/blog/62231-53-of-smartphone-owners-say-they-ve-never-seen-mobile-advertising">Read &gt;&gt;</a></p>
<p><strong><a href="http://www.brandrepublic.com/news/1172837/">Major Themes From The Mobile World Congress</a> (BrandRepublic)</strong><br />Mobile developments continue to happen at lightning speed, with a vast array of new devices and start-ups. To help make sense of it all, here are six key themes coming out of last week's <a class="hidden_link" href="http://www.businessinsider.com/blackboard/mobile-world-congress">Mobile World Congress</a>:</p>
<ol>
<li>Device convergence</li>
<li>Open mobile</li>
<li>4G / LTE</li>
<li>Mobile payments</li>
<li>Mobile brand experiences</li>
<li>Mobile advertising as value-add</li>
</ol>
<p>With regard to mobile advertising, the challenge for mobile networks and publishers is to continue to drive format innovation to find organic, seamless ways of integrating ads into mobile, beyond the standard banner. <a href="http://www.brandrepublic.com/news/1172837/">Read &gt;&gt;</a></p>
<p><strong><a href="http://www.mobify.com/blog/what-devices-dominated-the-mobile-web-in-2012/">The iPhone Dominated The Mobile Web Last Year</a> (Mobify)</strong><br />What mobile devices are customers using to browse and buy online? To answer this question, Mobify gathered data from 20 major Mobify-powered mobile websites.</p>
<p><img class="center" src="http://static4.businessinsider.com/image/512f48fc69bedd686f000009-508-556/2012-device-breakdown1.png" border="0" alt="2012 mobile web device breakdown" width="450" height="493" style="vertical-align: bottom;" /></p>
<p>You can see that iPhone, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/ipad">iPad</a> and <a class="hidden_link" href="http://www.businessinsider.com/blackboard/ipod">iPod</a> users accounted for a whopping 85 percent of unique views among the top 20 devices, compared to 15 percent for devices from other manufacturers. <a href="http://www.mobify.com/blog/what-devices-dominated-the-mobile-web-in-2012/">Read &gt;&gt;</a></p>
<p><strong><a href="http://www.mobilemarketingwatch.com/infographic-exposes-european-state-of-mobile-advertising-29789/">The State Of Mobile Advertising In Europe</a> (Rubicon Project)</strong><br />Advertising automation company Rubicon Project is providing a comprehensive overview of the European market for mobile real-time bidding (RTB). <a href="http://www.mobilemarketingwatch.com/infographic-exposes-european-state-of-mobile-advertising-29789/">Read &gt;&gt;</a></p>
<p><img class="center" src="http://static3.businessinsider.com/image/512f46236bb3f7673500001d-550-2963/mobileinfographicv4quality12.jpg" border="0" alt="Infographic state of mobile ads in europe" width="575" height="3098" style="vertical-align: bottom;" /></p><p><a href="http://www.businessinsider.com/mobile-ads-now-as-mainstream-as-tv-ads-2013-22#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/why-it-spend-was-revised-down2-2013-1BII MOBILE INSIGHTS: Cheaper Tablets Pushing IT Spend Downhttp://www.businessinsider.com/why-it-spend-was-revised-down2-2013-1
Fri, 04 Jan 2013 15:28:00 -0500Heather Leonard
<p><strong><em><strong><em>Mobile Insights&nbsp;</em></strong><em><em><strong><em><em><em>is a daily newsletter from</em></em></em></strong><em><strong><em><em><em>&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;</em></em></em></strong><em><strong><em><em><em>delivered first thing every morning exclusively to</em></em></em></strong><em><strong><em><em><em>&nbsp;</em></em></em></strong><em><strong><em><em><em><a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;</em></em></em></strong><em><strong><em><em><em>subscribers.</em></em></em></strong><em><strong><em><em><em>&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.</em></em></em></strong></em></em></em></em></em></em></em></em></em></strong></p>
<hr />
<p><strong><a href="http://techcrunch.com/2013/01/03/gartner-worldwide-it-spending-to-reach-3-7t-in-2013-up-4-2-on-2012-devices-spending-growth-revised-down-helped-by-cheaper-android-tablets/">Devices Spend Growth Revised Down Due To Cheaper Tablets</a> (Gartner via <a href="http://www.businessinsider.com/blackboard/techcrunch" class="hidden_link">TechCrunch</a>)</strong><br />Gartner has increased its forecast for worldwide IT spending in 2013, revising its prior figure up from 3.8 percent growth to 4.2 percent higher than last year&rsquo;s figure. Gartner is now forecasting that worldwide IT spending will hit $3.7 trillion in 2013.</p>
<p><img class="center" src="http://static3.businessinsider.com/image/50e60b56eab8ea383a000006-756-408/screen-shot-2013-01-03-at-07-55-24.png?maxX=600&amp;maxY=324" border="0" alt="Gartner WW IT Forecast 2013" width="600" height="324" /></p>
<p>Gartner&rsquo;s forecast for worldwide devices spending (including PCs, tablets, mobile phones and printers) is expected to reach $666 billion in 2013, up 6.3 percent from 2012, but revised down from the previous forecast of $706 billion and 7.9 percent growth. Weak PC sales as well as increased competition from cheaper <a href="http://www.businessinsider.com/blackboard/android" class="hidden_link">Android</a> powered tablets has contributed to the reduction in its devices spending forecast. "The tablet market has seen greater price competition from Android devices as well as smaller, low-priced devices in emerging markets. It is ultimately this shift toward relatively lower-priced tablets that lowers our average selling prices forecast for 2012 through 2016, which in turn is responsible for slowing device spending growth in general, and PC and tablet spending growth in particular."</p>
<p><strong><a href="http://www.techno360.in/mobile-seo-top-7-best-practices/">Mobile SEO: Top 7 Best Practices For Beginners Enterprise</a> (Techno360)</strong><br />Mobile SEO is the latest buzzing doing the rounds of the search industry. Recent market surveys conducted have suggested that more than 30 percent of all Internet search queries come from mobile devices. Here are a seven tips meant to boost trade prospects for mobile SEO entrepreneurs:</p>
<ol>
<li>Understanding audience behavior before building a mobile website</li>
<li>Increasing the visibility quotient of a website in mobile search results</li>
<li>Identifying popular keywords used by mobile search users</li>
<li>Avoid developing apps until the creation of a credible mobile website</li>
<li>Creating links with other mobile sites and desktop sites that discusses mobile content</li>
<li>Enhancing social media profiles, images and other mobile content for mobile-specific keywords</li>
<li>Create and adjust mobile applications before submitting them to Android Market</li>
</ol>
<p>It is equally important to find trustworthy information resources and periodically examine new best practices to confirm their efficiency. Since mobile search is still in the early stages of development, mobile content developers may fall prey to incorrect information supplied to them by so called experts. However, this field is also making rapid strides and has made steady progress from the rudimentary stages of development to effective marketing.</p>
<p><strong><a href="http://news.cnet.com/8301-1035_3-57561860-94/samsung-still-rules-u.s-mobile-market/">Samsung Still Rules U.S. Mobile Market</a> (<a href="http://www.businessinsider.com/blackboard/comscore" class="hidden_link">comScore</a> via CNet)</strong><br /><a href="http://www.businessinsider.com/blackboard/samsung" class="hidden_link">Samsung</a> continues to reign over the rest of the mobile-phone industry in the U.S., according to the latest <a href="http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Reports_November_2012_U.S._Mobile_Subscriber_Market_Share">stats from comScore</a>. Looking at the three months ending with November, Samsung won 26.9 percent of all mobile subscribers in the U.S., a 1.2 point gain from the prior three-month period. <a href="http://www.businessinsider.com/blackboard/apple" class="hidden_link">Apple</a> took home second place with 18.5 percent of the market, a gain of 1.4 points. Samsung continues to wear the crown, but its share hasn't grown much from a year ago. In contrast, Apple has slowly been rising up the ranks. For the three months ending with November 2011, Samsung's U.S. mobile share was 25.6 percent. At the same time, Apple was in fourth place with a share of just 11.2 percent.</p>
<p><img class="center" src="http://static2.businessinsider.com/image/50e6126c69bedd0c69000007-557-280/screen%20shot%202013-01-03%20at%206.20.46%20pm.png" border="0" alt="top mobile oems nov" width="560" height="282" /></p>
<p>For the three months ended with November, 123 million people in the U.S. owned smartphones, accounting for 53 percent of all mobile-phone ownership. Check out <a href="http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Reports_November_2012_U.S._Mobile_Subscriber_Market_Share">comScore</a> for platform figures as well.</p>
<p><strong><a href="http://blogs.wsj.com/digits/2013/01/03/google-makes-gains-worldwide-but-struggles-on-mobile/">Google+ Makes Gains Worldwide But Struggles On Mobile</a> (<a href="http://www.businessinsider.com/blackboard/wsj" class="hidden_link">WSJ</a>)</strong><br />You can't win them all. As <a href="http://www.businessinsider.com/blackboard/google" class="hidden_link">Google</a> integrates its popular websites with Google+, it is challenging social media leaders <a href="http://www.businessinsider.com/blackboard/facebook" class="hidden_link">Facebook</a> and <a href="http://www.businessinsider.com/blackboard/twitter" class="hidden_link">Twitter</a> in terms of unique monthly visits by PC users around the world, according to new data from comScore. Globally, Google+ had 105.1 million unique visits by PC users in October 2012, the most recent month for which comScore released data, up 60.9 percent from 65.3 million in October 2011. Facebook had 822.1 million, up 4.3 percent. At the same time, Google+ in the U.S. has seen slow adoption among mobile-device users, despite the popularity of Google&rsquo;s Android operating system. On mobile, Google+ had 7 million users vs. 91.3 million for Facebook.</p>
<p><strong><a href="http://www.businessinsider.com/how-mobile-phones-could-kill-the-news-media-2013-1">How Mobile Phones Could Kill The News Media</a> (<a href="http://www.businessinsider.com/blackboard/business-insider" class="hidden_link">Business Insider</a>)</strong><br />Mobile devices will most likely become so advanced that they won't need a special mobile-optimized ecosystem to function. They'll just handle the Web like laptops do, and the whole mobile problem will solve itself: Phones will simply be small computers, and publishers will not need to adjust their tactics. But what if mobile does become the dominant way news is consumed by readers? A huge chunk of the Western world no longer works near a "computer" on a desk. JC Penney is switching its entire checkout staff to iPads. Most large drug companies have supplied their entire sales-forces with tablets. There are hundreds of companies doing something similar. The one thing you hear over and over again if you talk to people in the mobile ad business is that mobile right now "feels" a lot like the web did in 1996. The lesson of media history is that you don't want to be the incumbent, you want to be the challenger. It begs the question, are we on the wrong devices?</p>
<p><strong><a href="http://thenextweb.com/mobile/2013/01/03/one-billion-mobile-cameras-shipped-in-2012-of-which-80-were-in-smartphones/">One Billion Mobile Cameras Were Shipped In 2012, 80 Percent In Smartphones</a> (ABI Research via TNW)</strong><br />Over one billion cameras were shipped in smartphones and tablets in 2012, ABI Research reports. In addition, it expects this figure to increase to 2.7 billion by 2018. These projections aren&rsquo;t very surprising, since almost every smartphone shipped these days has a rear-facing camera. While this is also true of many tablets, smartphones still account for the majority of camera shipments, at 80 percent of the volume. This could also have to do with the fact that many mobile phones feature two cameras rather than one. According to ABI Research, one in three smartphones have a front-facing camera to satisfy customer demand. As cameras are becoming a standard feature on mobile phones, manufacturers are increasingly looking for new selling points. One thing is for sure: ubiquitous mobile cameras are creating new opportunities for developers and startups.</p>
<p><strong><a href="http://www.businessinsider.com/bii-report-why-mobile-video-is-set-to-explode-2013-1">Why Mobile Video Is Set To Explode</a> (BI Intelligence)</strong><br />Mobile video has historically been held back by a single factor: bandwidth. But <a href="http://www.businessinsider.com/blackboard/4g" class="hidden_link">4G</a> LTE is changing that, and mobile video is already more popular on the faster wireless networks. Mobile video is quickly becoming a mass consumer phenomenon, much as digital photos were earlier in the smartphone adoption cycle. Here's why mobile video usage is set to explode:</p>
<ul>
<li>Significant mobile device growth to come</li>
<li>Increase in 4G LTE accessibility</li>
<li>Mobile video viewing appears to be additive</li>
<li>Device design also helps</li>
</ul>
<p>A recent <a href="https://intelligence.businessinsider.com/mobile-video-growth-from-faster-networks-2012-10?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile"><em>BI Intelligence</em> report</a> analyzes the impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity.</p>
<p><strong><a href="http://gigaom.com/mobile/wheres-the-money-for-telcos-mobile-broadband-and-cloud-says-ovum/">Where&rsquo;s The Money For Telcos?</a> (GigaOM)</strong><br />How are the next few years looking for telcos? Not so hot overall, according to a new forecast from Ovum. However, Ovum also reckons that there&rsquo;s significant growth to be had in specific sectors. Number one for the operators is mobile broadband. Ovum predicts a very healthy 19.2 percent compound annual growth rate between now and 2016, generating $123 billion in incremental revenue during that period. We already know full well that mobile broadband revenues are in the growth phase. However, this too shall pass, and operators really need to lay the groundwork for the next stage. A stage that should really entail so-called over-the-top services, a strategic opportunity by the telcos to capture market share. But do the telcos really stand a chance in competing with nimbler upstarts such as WhatsApp and giants such as Apple that dominate other parts of the industry? The jury is out. Another interesting growth area, Ovum suggests, is that of telcos&rsquo; public cloud services.</p>
<p><strong><a href="http://www.cmswire.com/cms/mobile/will-2013-be-the-year-that-html5-takes-over-018966.php">Will 2013 Be The Year That HTML5 Takes Over?</a> (CMS Wire)</strong><br />What does 2013 hold for the future of HTML5? If predictions by industry analysts are correct, mobile will be its calling card. HTML5 phone sales are predicted to surge from 336 million units in 2011 to 1 billion units in 2013, spurred by demand from multiple hardware vendors and software developers looking for a way to develop rich media services across multiple platforms. If this sounds too good to be true, it just may be. It&rsquo;s not as if HTML5 isn&rsquo;t real and doesn't have great potential. It&rsquo;s just that HTML5 isn't without issues. To better understand the usefulness and the issues associated with HTML5, the folks at Mavenlink created an infographic:</p>
<p><img class="center" src="http://static5.businessinsider.com/image/50e6138e6bb3f7aa13000004-1000-2586/html%20mavenlink.lh%20(1).png" border="0" alt="html5 infographic" width="600" height="1552" /></p><p><a href="http://www.businessinsider.com/why-it-spend-was-revised-down2-2013-1#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/bii-mobile-insights-nov-302-2012-11BII MOBILE INSIGHTS: A Guide To Mobile Web Design Best Practiceshttp://www.businessinsider.com/bii-mobile-insights-nov-302-2012-11
Fri, 30 Nov 2012 14:18:00 -0500Heather Leonard
<p><strong><em><strong><em>Mobile Insights&nbsp;</em></strong><em><em><em><em><em>is a daily newsletter from</em></em></em><strong><em><em><em><em>&nbsp;<strong><a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>&nbsp;</strong></em></em></em></em></strong><em><em><em><em>delivered first thing every morning exclusively to</em></em></em><em><em><em><em>&nbsp;</em></em></em><strong><em><em><em><em><strong><a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a></strong>&nbsp;</em></em></em></em></strong><em><em><em><em>subscribers.</em></em></em><strong><em><em><em><em>&nbsp;<a href="https://intelligence.businessinsider.com/welcome?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sign up for a free trial of BI Intelligence today</a>.</em></em></em></em></strong></em></em></em></em></em></em></strong></p>
<hr />
<p><strong><a href="http://www.techvibes.com/blog/mobile-web-design-best-practices-2012-11-29">Mobile Web Design Best Practices</a> (Mobify via TechVibes)</strong><br />From smartphones to desktop computers, people are using more devices more often to access the web. The shift to mobile web browsing has happened rapidly, and <a class="hidden_link" href="http://www.businessinsider.com/blackboard/comscore">comScore</a> predicts that mobile web users will surpass fixed web users by 2014. Mobify, an&nbsp;open mobile platform, has been been wrestling with how to best design adaptive sites for the mobile web since 2007 and they're quite good at it. They have built the platform that powers some of the world&rsquo;s most popular adaptive websites: <a class="hidden_link" href="http://www.businessinsider.com/blackboard/starbucks">Starbucks</a>, Bosch, Beyond the Rack, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/threadless">Threadless</a>, among others. They've compiled their experiences into a new eBook which you can download here, entitled <a href="http://bit.ly/ZLYAIe"><em>50 Ways To Please Your Customers: A Guide To Mobile Web Design Best Practices</em></a>. In parallel with the eBook, the Vancouver startup rolled out a dedicated site called <a href="http://nowmakeitmobile.com/"><em>Now Make It Mobile</em></a> which serves up the tips one at a time.</p>
<p><strong><a href="http://allthingsd.com/20121129/now-its-a-race-comscore-adds-up-web-mobile-and-app-eyeballs-for-the-first-time/">ComScore Trying To Rank Web, Mobile And App Eyeballs For First Time</a>&nbsp;(All Things Digital)</strong><br />Web publishers are going to start getting credit for mobile eyeballs, via a new scoring system from comScore. How much that credit is worth is an open and important question because right now most of them have to offer advertisers a very steep discount on mobile eyeballs; as much as 80% off of desktop rates. Addressing that problem will take some time, but at the very least this is an important first step. And for some sites and services that exist predominantly on mobile sites, the new ratings are going to be a big help to justify their pitch. It&rsquo;s also a nice reality check for the many app start-ups that are happy to tell you how many downloads they have, but don&rsquo;t want to talk about how many people use them. On to the new rankings, which comScore is calling its&nbsp;<em>Multi Platform</em>&nbsp;listings. They attempt to track visitors to web sites, mobile sites and mobile apps, and then combine those tallies without duplicating visits, for a true sense of a publisher&rsquo;s monthly traffic.</p>
<p><strong><a href="http://bits.blogs.nytimes.com/2012/11/29/microsoft-faces-year-of-reckoning-in-mobile-software-idc-says/">Microsoft Faces &lsquo;Year of Reckoning&rsquo; In Mobile Software</a>&nbsp;(IDC via <a class="hidden_link" href="http://www.businessinsider.com/blackboard/the-new-york-times">The New York Times</a>)</strong><br />In its&nbsp;<a href="http://www.idc.com/research/Predictions13/index.jsp">top 10 predictions for 2013</a>, IDC declares that next year will be high noon for Microsoft&lsquo;s mobile software. It makes that prediction based on data and a point of view. A crucial constituency, IDC says, is developer support for a company&rsquo;s technology. "Mobile platforms that fail to crack the 50 percent barrier of developers who are 'very interested' in developing apps for them," the IDC report states, "will be on a gradual track to demise." So IDC declares next year will be "a year of reckoning in mobile software." So what platforms die? <a class="hidden_link" href="http://www.businessinsider.com/blackboard/microsoft">Microsoft</a> has its work cut out for it. Frank Gens, IDC&rsquo;s chief analyst, noted that with Microsoft&rsquo;s new Surface tablet, the company had an impressive piece of hardware to show off its tablet software. And its partnership with <a class="hidden_link" href="http://www.businessinsider.com/blackboard/nokia">Nokia</a> means Microsoft has a committed ally in the smartphone market. "Now the pieces are together," Mr. Gens said. "But will the developers come?" They'd better hope so.</p>
<p><strong><a href="http://435digital.com/blog/2012/11/27/mobile-friendly-website-why-and-how-for-your-small-business/">Mobile-Friendly Websites: Why And How For Your Small Business</a> (435 Digital)</strong><br />More and more, people are out and about, and they pull out their web-enabled phones and search. One in three mobile searches have local intent, and 59% of consumers visit a local store after searching for it on the mobile web. When those consumers are searching, do they find you? Are you there to be found? When someone searches for your business or type of business, it is critical to have a mobile-friendly website that makes your information easy to access and your phone an easy touch to call. Creating a mobile-friendly site can seem overwhelming, of course. You have a business you know and love, and it needs your attention. So how can you go about getting an effective web presence while maintaining focus on the core of what you do? Here are five steps to help drive more customers to your business:</p>
<ul>
<li>Identify the goal</li>
<li>Create a solution</li>
<li>Design and write</li>
<li>Develop the site</li>
<li>Launch your site</li>
</ul>
<p>Always remember your customers. They want to find you and to quickly understand what you offer. You can already provide excellent customer service just by having a mobile-friendly website that is there for people at the moment they need it.</p>
<p><strong><a href="http://marketingland.com/a-simple-guide-to-mobile-app-marketing-22687">A Simple Guide To Mobile App Marketing</a> (Marketing Land)</strong><br />Is it even possible to get your app noticed any more? The mobile app industry is booming, and since the one-million-app mark was reached in late 2011, the competition to get your app noticed in the marketplace is fierce. However, there is space for your app, and, if marketed correctly, your app can and will succeed. Marketing planning should start at the very beginning of app development, well before it is launched. There are a number of factors that you must consider in the early stages of your app development, including:</p>
<ul>
<li>Branding</li>
<li>Keywords</li>
<li>Competition</li>
</ul>
<p>Once you have launched your app, the second stage of mobile app marketing takes over; connect to an apps store analytic program to enable you to view the progress of your app.</p>
<p><strong><a href="http://www.businessinsider.com/bii-report-how-content-is-being-consumed-on-mobile-devices-2012-11"><br /><img style="float:right;" src="http://static3.businessinsider.com/image/50b8ada86bb3f7ec0e000007-400-240/biimobilecontent.png?maxX=400" border="0" alt="BII_MobileContent" width="400" style="float: right;" />How Content Is Being Consumed On Mobile Devices</a> (BI Intelligence)</strong><br />The growth of smartphones and tablets has boosted content consumption dramatically. Importantly, mobile media consumption appears to be an additive activity. Consumers access more media than they otherwise would. Here's a breakdown of how mobile is impacting content consumption:</p>
<ul>
<li>Tablets have fueled the continued rise of eBooks</li>
<li>One of the primary attractions of smartphones is their dual capacity as MP3 players</li>
<li>News consumption is growing enormously</li>
<li>And mobile has helped drive an enormous amount of video consumption</li>
</ul>
<p>In a <a href="https://intelligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MI&amp;utm_content=link&amp;utm_campaign=BIIMobile">special report</a> from <em>BI Intelligence</em>, we analyze how users are consuming content on their mobile devices, and take a look at the most popular mobile activities, how people use their phones to shop, and the growth of the mobile web.</p>
<p><strong><br /></strong></p><p><a href="http://www.businessinsider.com/bii-mobile-insights-nov-302-2012-11#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/a-startup-youve-never-heard-of-just-beat-google-on-one-key-number-2012-8Rubicon Project Crushes Google On A Key Ad Metric (GOOG)http://www.businessinsider.com/a-startup-youve-never-heard-of-just-beat-google-on-one-key-number-2012-8
Thu, 09 Aug 2012 18:22:00 -0400Owen Thomas
<p><img style="float:right;" src="http://static2.businessinsider.com/image/4e1f5c4349e2aed54c2f0000-400-300/larry-page.jpg" border="0" alt="larry page" width="400" height="300" /></p><p>The Rubicon Project, a Los Angeles-based advertising startup, just got major bragging rights. It beat <a href="http://www.businessinsider.com/blackboard/google" class="hidden_link">Google</a> on one key metric that advertisers care deeply about&mdash;reach, or how broadly their message gets seen.</p>
<p>In the month of July, according to ComScore, the ads that Rubicon brokers on behalf of its customers reached 212.7 million unique visitors, or 96.2 percent of the U.S. audience. It beat Google, which reached 206.6 million unique visitors, or 93.4 percent of the audience, with its websites and advertising network.</p>
<p>In June, Rubicon reached 200 million unique visitors in the U.S. for an 88 percent reach.</p>
<p>The Rubicon Project's software helps Web publishers sell their advertising space. It mainly serves the 1,000 largest Web properties&mdash;the ones that aren't part of giants like Google, <a href="http://www.businessinsider.com/blackboard/facebook" class="hidden_link">Facebook</a>, <a href="http://www.businessinsider.com/blackboard/aol" class="hidden_link">AOL</a>, or <a href="http://www.businessinsider.com/blackboard/yahoo" class="hidden_link">Yahoo</a>.</p>
<p>Rubicon is a big part of the move towards real-time bidding, <a href="http://www.businessinsider.com/dollar-numbers-for-real-time-bidding-in-digital-advertising-2012-6">which is a fast-growing slice of the online-advertising market</a>. In 2010, it bought Fox Audience Network, an online advertising network owned by <a href="http://www.businessinsider.com/blackboard/news-corp" class="hidden_link">News Corp</a>., which greatly expanded its reach.</p>
<p>"We've been on the tail of Google for a while now," Rubicon CEO Frank Addante. Addante said he couldn't attribute the leap to one particular customer&mdash;"just growth."</p>
<p>Here's ComScore's chart:</p>
<p><img src="http://static2.businessinsider.com/image/502436bd6bb3f7fe44000008/comscore-july-2012-us-reach.png" border="0" alt="ComScore July 2012 US reach" /></p><p><a href="http://www.businessinsider.com/a-startup-youve-never-heard-of-just-beat-google-on-one-key-number-2012-8#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/dollar-numbers-for-real-time-bidding-in-digital-advertising-2012-6This Deck Shows How Massive Real-Time Bidding Has Gotten In Online Advertisinghttp://www.businessinsider.com/dollar-numbers-for-real-time-bidding-in-digital-advertising-2012-6
Tue, 26 Jun 2012 12:54:00 -0400Charlie Minato
<p><img style="float:right;" src="http://static2.businessinsider.com/image/4fe9cf2069bedd913e000002-399-266/kirby-winfield-comscore.jpg" border="0" alt="Kirby Winfield comScore" width="399" height="266" style="float: right;" /></p><p><a href="http://www.businessinsider.com/how-facebook-says-its-new-ad-exchange-will-work-2012-6">Facebook's announcement of a new real-time bidding ad platform</a> two weeks ago (and <a href="http://www.businessinsider.com/gunning-for-google-rubicon-project-buys-mobsmith-2012-5">Rubicon Project's RTB expansion last month</a>) put RTB on the radar for a lot of people who had not previously given it much thought.<a href="http://www.businessinsider.com/gunning-for-google-rubicon-project-buys-mobsmith-2012-5"><br /></a></p>
<p>RTB is projected to be 20 percent of all web display advertising this year, providing more than three trillion impressions monthly, and roughly $2 billion in revenue to publishers&mdash;and it's growing.</p>
<p>We got our hands on this Powerpoint slideshow slideshow on the state of RTB by Kirby Winfield, svp of corporate development at ComScore.</p><h3>RTB revenue is expected to surpass $3B in 2013.</h3>
<img src="http://static3.businessinsider.com/image/4fe9cd9469bedd073b000001-400-300/rtb-revenue-is-expected-to-surpass-3b-in-2013.jpg" alt="" />
<br/><br/><h3>It's already 20% of all display.</h3>
<img src="http://static4.businessinsider.com/image/4fe9cda8ecad042c28000000-400-300/its-already-20-of-all-display.jpg" alt="" />
<br/><br/><h3>Google has invested $1B since 2009.</h3>
<img src="http://static5.businessinsider.com/image/4fe9cdbbeab8ea3e30000003-400-300/google-has-invested-1b-since-2009.jpg" alt="" />
<br/><br/><a href="http://www.businessinsider.com/dollar-numbers-for-real-time-bidding-in-digital-advertising-2012-6#the-big-boys-are-already-carving-out-the-landscape-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/buying-power-of-pinterest-users-second-only-to-linkedin-says-comscore-2012-6Buying Power Of Pinterest Users 2nd Only To LinkedIn, Says ComScore [CHARTS]http://www.businessinsider.com/buying-power-of-pinterest-users-second-only-to-linkedin-says-comscore-2012-6
Fri, 15 Jun 2012 09:29:00 -0400Charlie Minato
<p>Yesterday, internet research firm <a class="hidden_link" href="http://www.businessinsider.com/blackboard/comscore">comScore</a> released a variety of data regarding social network Pinterest &mdash; at the top of its list was research indicating Pinterest users buy more items and more frequently than users on any of the other top five social networks and that they are now second only to <a class="hidden_link" href="http://www.businessinsider.com/blackboard/linkedin">LinkedIn</a> in buying power (click to enlarge images).</p>
<p><img src="http://static3.businessinsider.com/image/4fdb34ae6bb3f74e28000016-586-372/pinterest-users-buying-power-comscore.jpg" border="0" alt="Pinterest Users Buying Power comScore" width="586" height="372" /></p>
<p>Earlier, <a href="http://www.comscore.com/Press_Events/Press_Releases/2012/6/Latin_America_Leads_as_the_Most_Socially-Engaged_Global_Region">ComScore released data</a>&nbsp;indicating Pinterest had surpassed the one million Latin Americans users mark by April, an eightfold increase in users for the year.</p>
<p>ComScore also released data regarding Pinterest's overall growth &mdash; a staggering rise to the top that has been well documented.</p>
<p><img src="http://static5.businessinsider.com/image/4fdb34e6eab8ead266000016/pinterest-user-growth-june-2012.jpg" border="0" alt="Pinterest User Growth June 2012" width="587" height="370" /></p>
<p><strong>See More:</strong></p>
<ul>
<li>
<h2><strong><a href="http://www.businessinsider.com/top-250-retailers-ranked-by-pinterest-followers-2012-5#ixzz1xrr4wdo2">This HUGE Chart Shows Why All Fashion Retailers Should Be On Pinterest</a><span><br /></span></strong></h2>
</li>
</ul><p><a href="http://www.businessinsider.com/buying-power-of-pinterest-users-second-only-to-linkedin-says-comscore-2012-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6ComScore: Here's How Much Online Ad Spending Will Increase This Yearhttp://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6
Thu, 14 Jun 2012 17:10:00 -0400Charlie Minato
<p>It's not just <a href="http://www.businessinsider.com/mobile-ads-have-been-slow-to-get-off-the-ground-2012-6">mobile ad spending</a> that's increasing, online advertising is increasing at a fairly impressive rate. According to internet research firm ComScore, online ad spending increased to just over $30 billion in the U.S. last year, a 20.2% increase.</p>
<p>For 2012, domestic ad spending is expected to surpass $35 billion, a 17.6% increase.</p>
<p><img class="float_left" src="http://static4.businessinsider.com/image/4fda4fd469beddb320000000-578-375/us-online-ad-spending-2012-comscore.jpg" border="0" alt="U.S. Online Ad Spending 2012 comScore" width="578" height="375" style="float: left;" /></p>
<p><strong>See More:</strong></p>
<h2><strong><a href="http://www.businessinsider.com/advertising#ixzz1xns7fia8">ComScore: Mobile Will Force Desktop Into Its Twilight In 2014</a><span><br /></span></strong></h2><p><a href="http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6ComScore: Mobile Will Force Desktop Into Its Twilight In 2014http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6
Thu, 14 Jun 2012 16:30:00 -0400Charlie Minato
<p><img style="float:right;" src="http://static1.businessinsider.com/image/4fda47c569beddef0b000003-400-/comscore-mobile-users-desktop-users-2014.jpg" border="0" alt="comScore Mobile Users Desktop Users 2014" width="400" style="float: right;" /></p><p>At today's ComScore State of the Internet Webinar, the internet research firm presented data indicating mobile users would surpass desktop users in 2014. The data comes from <a href="http://www.businessinsider.com/blackboard/morgan-stanley" class="hidden_link">Morgan Stanley</a> and is consistent with <a href="http://www.briansolis.com/2010/02/mobile-internet-market-to-eclispse-desktop-internet/">its prediction in 2010</a> that mobile would surpass desktop within five years.</p>
<p>Click to enlarge.</p>
<p><strong>See More:</strong></p>
<h2><a href="http://www.businessinsider.com/mobile-advertising-charts-2012-6#ixzz1xnivuh00">Anyone Who Thinks Mobile Advertising Is Going To Be Huge Needs To See These Charts ...</a><span><br /></span></h2><p><a href="http://www.businessinsider.com/mobile-will-eclipse-desktop-by-2014-2012-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/heres-comscores-massive-report-on-facebook-ad-effectiveness-2012-6Here's ComScore's Massive Report On Facebook Ad Effectiveness (FB)http://www.businessinsider.com/heres-comscores-massive-report-on-facebook-ad-effectiveness-2012-6
Tue, 12 Jun 2012 10:01:00 -0400Laura Stampler
<p><img style="float:right;" src="http://static3.businessinsider.com/image/4f29c09fecad04140b000008/facebook-money.jpg" border="0" alt="facebook money" /></p><p>Following a week of getting beaten up in the stock market, <a href="http://mediadecoder.blogs.nytimes.com/2012/06/12/facebook-tries-to-prove-ads-work/">Facebook is touting</a>&nbsp;comScore's <a href="http://blog.comscore.com/2012/06/the-power-of-like-2.html">massive report that was just released</a> which aims to show that <a href="http://www.businessinsider.com/blackboard/facebook" class="hidden_link">Facebook</a> ads really do work and drive product sales.</p>
<p>The study outlines how advertisers can increase ROI &mdash; see charts and data in our slideshow &mdash; and highlights the success of both <a href="http://www.businessinsider.com/blackboard/target" class="hidden_link">Target</a> and <a href="http://www.businessinsider.com/blackboard/starbucks" class="hidden_link">Starbucks</a>: Data imply that fans and friends of friends of those brands increased the frequency of their purchases by 21 and 38 percent, respectively, after four weeks.&nbsp;So it isn't all about immediate click-through rates, but rather increased purchasing over time. The report also emphasizes the importance not just of fans, but friends of fans.</p>
<p>Other key stats include:</p>
<ul>
<li>70 percent of brand campaigns showed a return on ad spend (ROI) of 3x or better</li>
<li>49 percent of brand campaigns showed an ROI of 5x or better</li>
<li>In the four weeks after seeing an ad on Facebook from a major offline US-based retailer, fans and their friends&nbsp;bought 56 percent more frequently online from this retailer.</li>
</ul>
<p>Although please note that this report was a "collaboration" with Facebook, so ...&nbsp;</p><h3>It isn't just about getting fans, but utilizing your fan reach.</h3>
<img src="http://static5.businessinsider.com/image/4fd74066ecad045349000001-400-300/it-isnt-just-about-getting-fans-but-utilizing-your-fan-reach.jpg" alt="" />
<br/><br/><h3>Brands can double their reach through friends of fans, often via sponsored stories. The top 10 brands have an amplification ratio of 1.05, the top 100 have 0.84.</h3>
<img src="http://static2.businessinsider.com/image/4fd7406769bedd8033000004-400-300/brands-can-double-their-reach-through-friends-of-fans-often-via-sponsored-stories-the-top-10-brands-have-an-amplification-ratio-of-105-the-top-100-have-084.jpg" alt="" />
<br/><br/><h3>This graph compares amplification on a typical week with one of the heaviest promotional weeks ever, including Black Friday and Cyber Monday, to show how holiday campaigns can be effective.</h3>
<img src="http://static2.businessinsider.com/image/4fd74067ecad04a04b000002-400-300/this-graph-compares-amplification-on-a-typical-week-with-one-of-the-heaviest-promotional-weeks-ever-including-black-friday-and-cyber-monday-to-show-how-holiday-campaigns-can-be-effective.jpg" alt="" />
<br/><br/><a href="http://www.businessinsider.com/heres-comscores-massive-report-on-facebook-ad-effectiveness-2012-6#fans-and-friends-of-fans-spend-more-than-the-general-population-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/yahoos-search-market-share-is-dropping-like-a-stone-2012-5Yahoo's Search Market Share Is Dropping Like A Stone (YHOO, MSFT, GOOG)http://www.businessinsider.com/yahoos-search-market-share-is-dropping-like-a-stone-2012-5
Thu, 10 May 2012 18:09:00 -0400Matt Rosoff
<p>Yahoo's search market share has dropped 2 full percentage points since September, according to April figures from ComScore.</p>
<p>In September, <a href="http://www.businessinsider.com/blackboard/yahoo" class="hidden_link">Yahoo</a> had 15.5 percent market share of searches in the U.S. Now, it's down to 13.5 percent.</p>
<p>Yahoo's loss has meant gains for both <a href="http://www.businessinsider.com/blackboard/google" class="hidden_link">Google</a> and Microsoft's <a href="http://www.businessinsider.com/blackboard/bing" class="hidden_link">Bing</a> over the same time period.</p>
<p>Earlier today, Bing chief <a href="http://www.businessinsider.com/qi-lu-talks-about-bing-2012-5">Qi Lu told us</a> that he isn't really concerned about its low market share versus Google, as it's been making slow but persistent gains for the last three-plus years.</p>
<p>The company <a href="http://www.businessinsider.com/microsoft-just-blew-google-away-in-social-search-2012-5">rolled out a big update</a> to Bing that will add more data from <a href="http://www.businessinsider.com/blackboard/facebook" class="hidden_link">Facebook</a>, <a href="http://www.businessinsider.com/blackboard/twitter" class="hidden_link">Twitter</a>, and other social networks, and allow users to interact with friends on those networks from within Bing.&nbsp;</p>
<p>Here's the full stats for the last year:</p>
<table style="border-collapse: collapse; width: 590px; height: 93px; border-color: #000000; border-width: 0px; border-style: solid;" border="0" cellspacing="0" cellpadding="0" align="center"><colgroup><col span="14" width="58" /> </colgroup>
<tbody>
<tr>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">&nbsp;</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Apr-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">May-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Jun-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Jul-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Aug-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Sep-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Oct-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Nov-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Dec-11</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Jan-12</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Feb-12</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Mar-12</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Apr-12</td>
</tr>
<tr>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Google</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.5</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.5</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">64.8</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.3</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.6</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">65.9</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">66.2</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">66.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">66.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">66.5</td>
</tr>
<tr>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Bing</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.4</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.7</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.7</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.8</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.0</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.2</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.3</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.3</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.4</td>
</tr>
<tr>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">Yahoo</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.9</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.9</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.9</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">16.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">16.3</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.5</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.2</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">15.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.5</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">14.1</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">13.8</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">13.7</td>
<td style="border-color: #000000; border-style: solid; border-width: 1px;" valign="middle">13.5</td>
</tr>
</tbody>
</table>
<p><strong>See also: </strong><a href="http://www.businessinsider.com/microsoft-just-blew-google-away-in-social-search-2012-5"><strong>Microsoft Just Blew Google Away In Social Search</strong></a></p><p><a href="http://www.businessinsider.com/yahoos-search-market-share-is-dropping-like-a-stone-2012-5#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/the-apple-investor-apr-4-2012-4THE APPLE INVESTOR: Analysts Estimate $1,000 Per Share Within One Year (AAPL)http://www.businessinsider.com/the-apple-investor-apr-4-2012-4
Wed, 04 Apr 2012 15:11:58 -0400Heather Leonard
<p><em><strong>The <a class="hidden_link" href="http://www.businessinsider.com/blackboard/apple">Apple</a> Investor</strong> is a daily report from SAI. <a href="http://www.businessinsider.com/subscribe-to-the-apple-investor-2012-3">Sign up here to receive it by email</a>.</em></p>
<hr />
<p><strong><img style="float:right;" src="http://static4.businessinsider.com/image/4f672b87ecad049b7a00004d/tim-cook-apple.jpg" border="0" alt="Tim Cook Apple" /><a href="http://www.businessinsider.com/blackboard/apple">AAPL</a></strong> <strong>Down With Markets </strong>&nbsp;&nbsp; <br />Stocks are week mid-week as <a href="http://www.businessinsider.com/european-markets-close-wednesday-april-4-2012-4">European markets get slammed</a> after the <a href="http://www.businessinsider.com/spanish-yields-hits-highest-level-since-january-after-bond-auction-goes-bad-2012-4">mediocre Spanish bond auction</a>. Shares of AAPL are down after highs yesterday. Apple wil report <a href="http://investor.apple.com/">calendar first quarter earnings</a> on Tuesday, April 24 at 5:00pm ET. Investors will be looking for the new <a href="http://www.businessinsider.com/blackboard/ipad" class="hidden_link">iPad</a> adoption; <a href="http://www.businessinsider.com/blackboard/iphone" class="hidden_link">iPhone</a> penetration, especially in China and emerging markets; market share growth of the Mac business; the evolution of <a href="http://www.businessinsider.com/blackboard/apple-tv">Apple TV</a>; and platforms such as Siri, iAd, iBooks and <a href="http://www.businessinsider.com/blackboard/ping">Ping</a>. Shares of&nbsp;<span class="hidden_link"><a href="http://www.businessinsider.com/blackboard/apple" class="hidden_link">Apple</a></span>&nbsp;trade at <a href="https://spreadsheets.google.com/spreadsheet/pub?hl=en_US&amp;key=0Ak6JroN3wjs9dENhY2lvRWtZZy1DYmxFNTBoMFpVTnc&amp;hl=en_US&amp;gid=5">12.1x Enterprise Value / Trailing Twelve Months Free Cash Flow</a>&nbsp;(including long-term marketable securities).</p>
<p><strong><a href="http://tech.fortune.cnn.com/2012/04/03/munster-how-apple-becomes-the-first-1-trillion-company/?iid=HP_River">Apple Ax Says Market Cap Going To A Trillion</a> (CNNMoney)</strong><br /><a class="hidden_link" href="http://www.businessinsider.com/blackboard/piper-jaffray">Piper Jaffray</a> analyst <a class="hidden_link" href="http://www.businessinsider.com/blackboard/gene-munster">Gene Munster</a> raised his quarterly iPhone estimate to 33 million and set a new 12-month price target&nbsp; of $910 per share. <a href="http://www.businessinsider.com/the-most-important-apple-analyst-on-wall-street-says-the-stock-is-going-to-1000-2012-4">He also laid out a roadmap for Apple's market capitalization to $1 trillion by 2014</a>. That would be a first.&nbsp; So where does Apple get the next $400-plus billion? Half from more money pouring into tech stocks and half from money continuing to drain from the market cap of Apple's major competitors, who have roughly $1 trillion between them. Munster also says that <a href="http://www.businessinsider.com/gene-munster-research-in-motion-is-going-to-go-bankrupt-2012-4">Research In Motion is going out of business</a>.</p>
<p><strong><a href="http://www.bloomberg.com/news/2012-04-03/-apple-fever-to-push-stock-to-1-001-within-year-analyst-says.html">Another Analyst Agrees With The Ax</a> (<a class="hidden_link" href="http://www.businessinsider.com/blackboard/bloomberg">Bloomberg</a>)</strong><br />Apple will see its stock price reach $1,001 within 12 months, lifted by growth in China and the debut of a new television product, according to Topeka Capital Markets analyst Brian White. The gains will be fueled by demand for the next iPhone, in addition to the expansion into China and the TV market. "Apple fever is spreading like a wildfire around the world," in an initiation piece that White issued with a Buy recommendation. <a href="http://i.scoople.it/p/3436">Would you invest in Apple at these levels?</a></p>
<p><strong><a href="http://www.appleinsider.com/articles/12/04/03/jp_morgan_significantly_increases_march_quarter_iphone_ipad_estimates.html">Another Analyst Raises Estimates And Price-Target</a> (AppleInsider)</strong><br />J.P. Morgan analyst <a href="http://www.businessinsider.com/jp-morgan-analyst-mark-moskovitz-significantly-increases-its-estimates-of-iphone-and-ipad-sales-for-apples-march-qu-2012-4">Mark Moskowitz raised his year-end price target for Apple from $625 to $715</a> and also raised its unit shipment estimates for the company on better than anticipated sales of the iPhone and iPad. Moskowitz says, "We are not trying to inflate expectations ahead of the [March quarter] print. Our intent is to communicate the incremental delta in our new and old estimates as identified by our recent research."</p>
<p><strong><a href="http://venturebeat.com/2012/04/02/apple-television-set-is-unlikely-to-offer-different-programming-analyst-says/">Apple TV Unlikely To Get Different Programming</a></strong> <strong>(VentureBeat)</strong><br /> <a class="hidden_link" href="http://www.businessinsider.com/blackboard/barclays">Barclays</a> media analyst Anthony DiClement said a Apple-branded TV set could look like a "large-scale iPad" with internet connectivity and the ability to sync with the company&rsquo;s <a class="hidden_link" href="http://www.businessinsider.com/blackboard/ios">iOS</a> platform. What it won&rsquo;t have, however, is a radically different selection of content subscription options. Most of this comes down to the large affiliate fees that cable TV providers pay to individual channels. DiClemente also indicated that the TV set won&rsquo;t hit retail shelves in 2012, will likely use Siri technology for remote control functionality and start at a base price of $1,500.</p>
<p><strong><a href="http://www.bgr.com/2012/04/02/iphone-4s-remains-best-selling-u-s-smartphone-in-march-samsung-gains-share/">iPhone 4S Remains Top Phone In U.S. In March</a> (BGR)</strong><br />The iPhone 4S retained its position atop the smartphone ranks in the U.S. last month according to Canaccord Genuity analyst Mike Walkley. Through channel checks his team found that Apple&rsquo;s latest iPhone was the best-selling smartphone at <a class="hidden_link" href="http://www.businessinsider.com/blackboard/verizon">Verizon</a> Wireless, AT&amp;T and <a class="hidden_link" href="http://www.businessinsider.com/blackboard/sprint">Sprint</a> in March. "Our March channel checks indicated stronger sell-through trends versus February levels with sales rebounding after a slow start to 2012," Walkley says. "During March, our checks indicated the iPhone 4S remained the top smartphone in the U.S. market and <a class="hidden_link" href="http://www.businessinsider.com/blackboard/samsung">Samsung</a> gained share as smartphone penetration grows in U.S. prepaid channels."</p>
<p><strong><a href="http://www.appleinsider.com/articles/12/04/02/foxconn_recruiter_says_next_gen_iphone_arriving_in_june___rumor.html">Is The iPhone 5 Coming This Summer After All?</a></strong> <strong>(AppleInsider)</strong><br />TV Tokyo's <em>World Business Satellite</em> show broadcast a report that included footage of a personnel recruitment office for Apple manufacturing partner <a href="http://www.businessinsider.com/iphone-5-release-date-2012-4">Foxconn saying that the iPhone 5 "will come out in June." </a>That puts the iPhone back on it's original launch track aside from last year's late launch in October. The comment still remains highly questionable. It's unclear how a low-level employee within the company would already know Apple's release schedule when the iPhone maker is notorious for its high level of secrecy. <a href="http://i.scoople.it/p/3429">Do you think the new iPhone will launch in June?</a></p>
<p><strong><a href="http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore_Reports_February_2012_U.S._Mobile_Subscriber_Market_Share">Android And iOS Take 80% U.S. Smartphone Platform Share</a></strong> <strong>(comScore)</strong><br />comScore released its data of the top smartphone platforms and OEMs in the U.S. <a class="hidden_link" href="http://www.businessinsider.com/blackboard/android">Android</a> was up 17-percentage-points from a year ago with 50.1% of the U.S. smartphone market followed by Apple at 30.2%, an increase of 5-percentage-points. In terms of manufacturers, Samsung is the largest with 25.6% share followed by <a class="hidden_link" href="http://www.businessinsider.com/blackboard/lg">LG</a> at 19.4% and Apple at 13.5%. <a href="http://www.businessinsider.com/android-is-winning-but-companies-that-make-android-phones-arent-2012-4">So, Android might be winning, but the phone makers aren't</a></p>
<p><strong><a href="http://www.ifoapplestore.com/db/2012/04/02/new-scheduling-rules-to-squeeze-employees/">Apple Changing Employee Hours To Fit Demand</a></strong> <strong>(ifoAppleStore)</strong><br />Demand for Apple's products has resulted in greater visitor traffic at the company's retail stores, with some locations reporting a doubling of their traffic over the past four years. As such, Apple's stores are reportedly "changing weekend work requirements, and increasing the mandatory minimum hours for part-timers," a new policy that hasn't gone over well with some employees. Current full-time workers are reportedly now "required to work at least one weekend day each week." Good news for investors as an indication of demand levels.</p>
<p><strong><a href="http://blog.luxuryinstitute.com/?p=1555">Rich People Own iPhones</a> (Luxury Institute)</strong><br />Wealthy smartphone users are more likely to own an Apple iPhone and less likely to play games or post on <a class="hidden_link" href="http://www.businessinsider.com/blackboard/twitter">Twitter</a> than average users. <span></span>According to research from The Luxury Institute, 62% of U.S. consumers earning at least $150,000 per year own a smartphone. Of that bracket, 45% of people own an iPhone, 35% use an Android-powered device and 25% have a <a class="hidden_link" href="http://www.businessinsider.com/blackboard/blackberry">BlackBerry</a>.</p><p><a href="http://www.businessinsider.com/the-apple-investor-apr-4-2012-4#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/february-comscore-search-numbers-yahoo-search-continues-its-long-decline-2012-3Yahoo Search Continues Its Long, Slow Slide (YHOO, MSFT, GOOG)http://www.businessinsider.com/february-comscore-search-numbers-yahoo-search-continues-its-long-decline-2012-3
Thu, 08 Mar 2012 19:22:35 -0500Matt Rosoff
<p><a class="hidden_link" href="http://www.businessinsider.com/blackboard/yahoo">Yahoo</a> continued losing search market share in February, while <a class="hidden_link" href="http://www.businessinsider.com/blackboard/google">Google</a> and Microsoft's <a class="hidden_link" href="http://www.businessinsider.com/blackboard/bing">Bing</a> both gained.</p>
<p>According to ComScore, Yahoo's share of U.S. searches dropped below 14% for the first time last month, falling 0.3 percentage points to 13.8%.</p>
<p>In a note, <a class="hidden_link" href="http://www.businessinsider.com/blackboard/macquarie">Macquarie</a> Research warned investors that Yahoo's tanking search business is "a significant concern."</p>
<p>"Most importantly, and unfortunately for Yahoo, we see no obvious structural&nbsp;bottom for Yahoo's search share" Macquarie said.</p>
<p>But as the chart below shows, that's sort of a a hollow victory. <a class="hidden_link" href="http://www.businessinsider.com/blackboard/microsoft">Microsoft</a> powers Yahoo search, but the two companies have basically switched positions over the last year. Without hurting market leader Google at all.</p>
<p>In fact, Google is now at 66.4%, its highest point since December 2010.</p>
<p>Here are the stats for the last year. This only counts Web-based searches in the U.S. Google is probably even more dominant outside the US and on mobile platforms, which now account for about 15% of all searches, estimates Macquarie.</p>
<table style="border-collapse: collapse; width: 620px; height: 93px;" border="0" cellspacing="0" cellpadding="0"><colgroup><col span="13" width="58" /> </colgroup>
<tbody>
<tr>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">&nbsp;</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Mar-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Apr-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">May-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Jun-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Jul-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Aug-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Sep-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Oct-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Nov-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Dec-11</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">Jan-12</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>Feb-12</strong></td>
</tr>
<tr>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>Google</strong></td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.7</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.4</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.5</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.5</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">64.8</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.3</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.6</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.4</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">65.9</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">66.2</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>66.4</strong></td>
</tr>
<tr>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>Bing</strong></td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">13.9</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.4</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.4</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.7</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.7</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.8</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.0</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.2</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>15.3</strong></td>
</tr>
<tr>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>Yahoo</strong></td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.7</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.9</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.9</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.9</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">16.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">16.3</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.5</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.2</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">15.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.5</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right">14.1</td>
<td class="xl25" style="border-color: #000000; width: 58px; border-style: solid; border-width: 1px;" align="right"><strong>13.8</strong></td>
</tr>
</tbody>
</table><p><a href="http://www.businessinsider.com/february-comscore-search-numbers-yahoo-search-continues-its-long-decline-2012-3#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/googles-new-york-office-actually-added-750-employees-last-year-2012-3Google's New York Office Added 750 Employees Last Year (GOOG)http://www.businessinsider.com/googles-new-york-office-actually-added-750-employees-last-year-2012-3
Thu, 01 Mar 2012 10:39:00 -0500Matt Lynley
<p><img style="float:right;" src="http://static3.businessinsider.com/image/4f34735aeab8eafe09000028/google-logo-giant-android.jpg" border="0" alt="Google logo giant Android" /></p><p>Google added 750 employees to its New York office last year, <a href="http://online.wsj.com/article/SB10001424052970204653604577251293275921060.html">The Wall Street Journal reports</a>.</p>
<p><span><span>The New York office is described by sources close to Google as the most significant office outside of Mountain View.&nbsp;</span></span></p>
<p><span>That hasn't kept <a href="http://www.businessinsider.com/ex-googler-new-york-googlers-were-like-the-red-headed-step-children-of-mountain-view-2012-2">some employees from feeling like they have been ignored by the mother ship.</a></span></p><p><a href="http://www.businessinsider.com/googles-new-york-office-actually-added-750-employees-last-year-2012-3#comments">Join the conversation about this story &#187;</a></p>