Social media localization & content strategies

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The key to establish presence in the Russian market is by conquering local digital channels. There’s a handful of Russian social media and sites you’ve probably never heard about, but for 143 million Russians it’s their daily online life. The reason isn’t that Russians simply hate foreign websites. There’s a big qualitative difference when it comes to publishing content.

How much a country censors the Internet tells how “free” that country actually is. Internet censorship is a more current and serious issue than one might believe. With social media becoming a powerful tool to raise voices of political dissatisfaction, Internet censorship proportionately rises.

As international SEO experts we’re concerned about restrictions on the web which prevent users from reaching their targeted search. Blocking websites and social media platforms isn’t only “bad for business”. It’s a violation of internationally established human rights such as free speech and freedom of information. This blog post will help you understand how Internet censorship works and […] Read more

Did you know that in 2016 the number of active social media users in Africa rose to 129 million? That’s a 25 % increase in comparison to 2015. News on the increasing popularity of social media in Africa reached world newspaper headlines in 2014 with Facebook gaining 100 million monthly users on the continent. As various social media keep on targeting Africans to join their communities and business on the Hot Continent turn away from traditional ways of advertising, it’s clear that the trend of growth will continue.

The ongoing digital globalization of ecommerce and social media has resulted in an ever-increasing demand for people to stay connected at all time. As a result, smartphones have become an integral part of everyday life — but just how ubiquitous are they?

“I don’t need much. Just someone, whom I can talk to, take a trip together and who has a similar sense of humor.” Sounds familiar? It’s almost a proverb among single people, where the same question has been asked for centuries: “Where does one go to meet new people?” The answer to this question has changed throughout time and if ladies in Victorian times swore by dinner invitations and society balls, today’s unattached men and women needn’t go further than the screen of their phone or desktop.

In collaboration with App Annie analytics BBC News has conducted […] Read more

It is not about being first, it is about being right. In today’s world where start-ups are appearing almost every day this maxim has never been truer. The following map shows the amount of most popular social networks in the year 2009 and what has left of them by the 2012.

During that short period of time (slightly more than 3 years) their number has shrieked from 18 to only 5: