The Importance of Branding Colors

Most people will recognize a brand based on the colors that brand is known for. For example, McDonalds uses red and yellow, UPS brown, and Home Depot orange. Why are the logos/brands a certain color? What is the meaning behind the color? The information in the article from Shutterstock’s blog provides insight into the psychology of colors.

Colors make an impression and elicit a wide range of emotions, thus they are important in considering in creating a logo, decorating, and designing your advertising and marketing.