Writing for the New Web

Let’s see. I need to write something for the Welcome column. I guess eventually it might get posted online, which means I’m writing something for the new web.

I’ll consult some search engine metrics to look for a topic – maybe something that people are doing a lot of searches about but no one is doing a lot of writing about. Better yet, I’ll try to find two or three searchable topics and amalgamate them together into one title. I’ll need to make sure some keywords that echo those topics are embedded in the title and somehow peppered into the contents. I’ll start with a pithy introductory sentence:

The phone rings. It is Avery, calling from shipping.

Where are all the widgets? Didn’t we just pay $2 million for that new inventory tracking system?