Tuesday, November 25, 2008

Rotational Torque Movement Revolutionizes the World of Fitness

Welcome the Orbital 360 Fitness machine, designed to change your life by using Rotational Torque movement to exercise your body in a way that has never been used before.

(PRWEB) August 10, 2005

The commercial fitness industry has shown to be one of the most lucrative industries with 2004 annual statistics of $23 billion in revenue, and has been screaming for innovation. In answer, Orbital Fitness has come up with an innovative and new revolutionary technology utilizing Rotational Torque Movement.

The business model for the commercial fitness marketing will be the franchise concept, shown to be extremely successful with history of the Curves franchise that has built over 9,000 locations in nine years. The Curves model is extremely lucrative. The following costs associated with each individual franchise are as follows:

Each location costs between $32,000-$40,000 to set up and the franchise owner is responsible for purchasing equipment, something Curves does through a third party for about $1,700 per location. The advertising royalty is 3 percent of the gross, which ranges from $100 to $400 per month for each location and the ongoing royalty fee is 5 percent of gross, which ranges from $200 to $800 per month for each location.

The Curves model has built tremendous success with an obsolete exercise line using a circuit type version of training which dates back to the late 1970s.

We feel very confident the unique properties of Orbital make it an ideal machine for the franchise genre. The uniqueness of designing the Orbital based upon our own human mechanics is just the tip of the iceberg.

The Orbital accomplishes strengthening, flexibility and cardiovascular fitness concurrently creating a time efficient and highly effective workout in 30 minutes or less. The versatility of The Orbital continues by its ability to provide for workouts focused upon balance, agility, coordination and sports-specific training. Additionally, the functional dynamics of the Orbital and its unique effect on the individual strengthen its innovative philosophy of human biomechanical synergy and give it its own stand-alone identity in the exercise equipment realm. These factors along with the soft, flowing and highly versatile motion capabilities of The Orbital make it an ideal exercise machine for the express workout. Each center can also become a retail outlet since the Orbital is a single unit that delivers a wide array of fitness and rehab possibilities for the home.

According to the Sporting Goods Manufacturer Report published in 2005, there are a number of growing trends in the Fitness Industry that are paving the way for The Orbital's success. As an example, from 1987-2004, high impact aerobic exercise has decreased in the number of participants by 60 percent. Additionally, other aerobic style classes including low impact and step classes have decreased in participation by 28 percent.

During that same period, participation in resistance or strength training by 130 percent and home exercise has increased by 139 percent. Additionally, other forms of cardiovascular exercise such as treadmill and elliptical trainer use have increased by 526 percent. Rounding out these trends is a 506 percent increase in softer exercise such as Pilate's.

Finally, the statistics show that the greatest population seeking exercise is the baby boomers and elderly, which represent 82 percent of the active exercise population. The participants of that population are from 39-88 years old, collectively.

These trends reflect the need of that population to engage in movement activities that provide both strengthening and endurance, but without the damaging effects of a higher impact in either category.

By design, the Orbital is the consummate soft strengthening and endurance-building unit. It provides both strength and cardiovascular benefits concurrently to the user, with the added benefit of ever-changing movement patterns, which limits the cumulative stress of traditional machines that repeat the same patterns, thus creating a continued stress on the same body surfaces. The aging population already suffers from arthritis and other debilitating musculoskeletal diseases and yet they need the movement and strengthening that exercise offers. The Orbital provides the exercise without the impact, which greatly contrasts existing equipment, which causes countless injuries, due to the impact and joint-stressing nature of single-planed linear equipment.

The Orbital also provides balance training and increased bone density, which is also essential to the health of the elderly. So many of these people lose balance which result in broken hips from falls and brittle bones that could easily be prevented with the proper balance conditioning and increased bone density that is provided by the Orbital's torque-based resistance.

With the innovation and revolutionary technology of the Orbital, the elderly and baby boomers are the great recipients and they stand to reap the greatest benefits as well.