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BuzzFeed's search for a longform editor has come to an end.

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Steve Kandell, whose most recent job was editor-in-chief of Spin, will oversee the site's efforts to produce more pieces of lengthy narrative journalism.

"Even though print itself is becoming less prevalent, the conversation-provoking longform journalism and profiles that have long been a staple of magazines are as vital as they’ve ever been, and I'm thrilled to help make this kind of writing a working part of the social web at BuzzFeed,” said Kandell in a statement.

As we reported in September, some of the longform entries BuzzFeed has churned out in the past year under the editorship of Ben Smith have turned out to be big traffic generators, and the site is trying to capitalize on that momentum as part of its ongoing mandate to expand beyond the viral cat videos that made it a hit in the first place.