With all the changes taking place in the healthcare industry, it is important to reflect on your professional image to ensure that you move from relevant to essential in your company. Personal branding is a way to create an identifiable image for your name and career to market yourself. In this fast-paced, technological time, people form first impressions based on written, visual and virtual information they find through any source or word of mouth. It is therefore critical to your present and future success to manage the impressions and perceptions others have of you that sums “you” up, and ensures you are equipped for continual change in your industry.

From advancing your career within your current company to transitioning to a different healthcare industry or role, creating a personal brand is your ticket to career opportunities.

We are offering an evening devoted to understanding your personal brand in the context of a changing healthcare environment. We will begin with opening remarks addressing the current business climate and how to build an enduring brand amidst these challenging times. Our featured speaker, Roz Usheroff, is one of the most sought-after leadership, image and branding specialists, entertaining and educating diverse audiences across continents with her insights and vision on what it takes to achieve leadership, communication and branding success.

Don’t miss this opportunity to gain from the knowledge of an expert by attending this HBA Boston event.

Learning Objectives

1. Discuss personal branding and recognize why it is an important aspect of your career development

2. Explain how your personal brand is relevant to the changing healthcare industry