What’s In Your Wallet? Survey Says Loyalty Cards

More than one survey has asked Canadians what’s in their wallet and the answer clearly is Loyalty Cards.

The average Canadian Household has 13.3 loyalty cards among all family members. We love to hoard points and are currently holding approximate $16 billion in value on these cards. This research also shows that those with loyalty cards will spend more to get to the next level or plateau. See more here

Loyalty card members generate 12 to 18 per cent more revenue for retailers than non-members, Accenture Research found. (CBC article)