Advo Expands Ad Programs in 2 Indiana Markets

Advo Inc., the direct mail marketing services company in Windsor, CT, said Friday that it has almost doubled the frequency of its targeted advertising programs in Fort Wayne and South Bend, IN.

The expanded frequency begins this month. Advertisers now can reach consumers weekly. These markets cover a combined 288,000 households. Advo said the expansion is driven by increased client demand in these markets.

"This expansion reflects our continued investment in our network and was developed in partnership with our clients," said Gary Mulloy, Advo chairman/CEO. "The result is an improved program with greater targeted advertising options designed to increase the ROI of our clients' advertising investments."