An event Tuesday in New York to launch the new Balmain x H&M collection turned the typical runway show up about 10 notches to a full-on party.

A video intro featuring Kendall Jenner riding a futuristic subway with dancers vogueing kicked off the runway show. Models showing the collection featured Jenner again along with Gigi and Bella Hadid, Karlie Kloss and Jourdan Dunn.

" I think the models I chose are my friends,'' said Balmain creative director Olivier Rousteing. "All the girls that I love that can grab my hand and just say, 'Don't worry, It's gonna be fun.' It's a night of love and of friendship and of fun.''