Dasym Media is a subsidiary of the Netherlands-based Dasym Investment Strategies B.V. (former Cyrte Investments), which has a footprint in media, entertainment, telecom and technology. Dasym’s investment portfolio includes Endemol and Exclusive Media, a leading independent financing, production and sales company.

“There are many fabulous family brands out there that our fund will partner with to ensure that they are appreciated in a broad media and product context. Our goal is to strategically maximize the reach of our entertainment properties and fully realize their value across multiple media, mediums and geographies, especially the untapped opportunities emerging in China today," said Coker, managing director of Dasym Media.

The aim of the fund is to source, acquire and invest in family properties with internationally recognized appeal.

“Our mission is to find unique properties that can be launched in multiple media formats where family audiences experience content today, including apps, webisodes, TV segments, as well as traditional media platforms. With the right property, the family entertainment business is one that has expansive opportunities in all media formats," added Waterman, whose executive producing credits include the Alvin and the Chipmunks franchise.

Stein, a former Mattel and Hasbro executive, continued: “We are platform agnostic. We match properties with the optimum, most efficient media for launch, and then use new marketing and consumer product models to optimize the brand’s value to audiences, consumers and retailers alike.”

Dasym Media will partner in raising capital with JP Morgan’s Entertainment Industries Group, headed by DavidShaheen, with Dasym tapping investors from its existing relationships. JP Morgan will also provide a credit facility to the fund.