About

Why we exist

A quiet revolution driven by an evidence-based approach to understanding human behaviour is underway. At Gravity, we strive to be at the centre of this revolution and act as a bridge between the two worlds of behavioural science and business.

Our mission

To prompt organisations to start designing for humans, instead of consumers, users, or economic agents. We believe that the best way to do this is through a combination of behavioural science, human-centred design, an agile mentality, and systematic experimentation.