Wicked Sensual Care Responds to Ronda Rousey’s Lube Diss

LOS ANGELES — Wicked Sensual Care says it would like to publicly educate MMA and UFC fighter Ronda Rousey about lubricants — and offer her a lifetime supply of products — after she recently “dismissed the use of lubricant for sex as a sign of laziness” in a Q&A with Maxim.com.

In a Nov.3 interview, Rousey answered a question from a fan about what a guy should never and always do in bed with a woman. In the answer, which is part of her column for Maxim.com, Rousey wrote, “What should a guy always do? Take his time. In general, a girl takes a minute. He needs to get her ready. You should never need lube in your life. If you need lube, then you’re being lazy...and you’re not taking your time.”

Carrie Smith, head of product development for Wicked Sensual Care, has responded:

“Ms. Rousey, on behalf of everyone at Wicked Sensual Care, I’d like to tell you how big of fans we are in regards to everything you continue to achieve as an athlete and woman. You stand for beauty in strength, as well as changing body images and gender stereotypes. Your success provides you with a great platform to reach people, which is why I was concerned to hear your thoughts on lube when addressing Maxim readers.

Lubricant is perhaps one of the most essential elements of a healthy and enjoyable sexual experience, regardless of age or gender. Some of the reasons include: its ability to reduce friction, whether natural or from a condom; decrease in the odds a condom will break; assist with sex after menopause; help those with Sexual Arousal Disorder and vaginal dryness; and in the case of Wicked Sensual Care, act as a natural biostatic due to our use of olive leaf extract.

In addition, flavored lubes, like our own Salted Carmel and Candy Apple flavors, make oral pleasures even tastier, while lubes with heating and cooling elements provide added sensations. And of course, lubricant is imperative for anyone engaging in anal sex.

There is no normal when it comes to sex, and everyone is different. If we perpetuate the idea a woman can become naturally lubricated by her partner simply doing the necessary work, then we are ignoring the many women unable to self lubricate due to a number of medical and psychological reasons. We are also putting pressure on the men and women trying to help them become lubricated.

Ideally, sex is fun and pleasurable, which is where lubricants come in to help create the most stress-free environment possible. I welcome any questions you may have, and if you’re so inclined, I am happy to offer you a lifetime supply of Wicked Sensual Care’s products because I believe you may change your mind once you experience the many different types of lubricants now available, from water-based and silicone-based, to our wide range of flavored and PETA-approved lubes demonstrating how far we’ve progressed with sexual health and wellness products.”

Rousey may contact Carrie Smith at WhyLube@WickedSensualCare.com with any questions about the benefits of lube, or to take her up on the offer for a lifetime supply, the company says.