This Colour Has Been Everywhere This Past Year!

March 2, 2018

You've seen it on the runway, at every popular store and even in marketing newsletters. What makes it so appealing and what's a good way to style it? We take a look.

If there’s one colour that dominated 2017 and is still used in a lot of people’s Instagram feeds, it’s this. You know you’ve seen it, on clothes, on bags, in newsletters, even in makeup and there’s just something so appealing about it.

Millennial Pink. Haven’t heard of it? It’s that perfect light pink that’s neither too Barbie or candy-like, nor in-your-face, and lends itself beautifully both to fashion and to branding material. It looks fresh and is close to a dusty pink but instantly adds class wherever it’s used.

I’ve never particularly been fond of the colour pink and don’t wear it a whole lot, but I have started liking it a little in the past few years, especially when it comes to makeup. Millennial pink appeals to me for its subtlety. Don’t get me wrong, I love my bright colours. But there’s something so calming and so elegant about it.

The term ‘millennial pink’ could make an individual past their 30s scoff. Maybe it’s because of the things that we millennials tend to be associated with. We’re supposed to be entitled, bratty, we’re the generation that believes in quick hookups and instant gratification. And we ruin a lot of things. Just Google ‘millennials ruined..’ and you’ll get tons of results, some that are downright bizarre.

It all started when Pantone named the colour ‘rose quartz’ as the Pantone Colour of the Year 2016. Around that time was when rose gold watches and iPhones were seen on almost every happening Instagrammer’s feed. It made its way into home decor boards on Pinterest, and soon started being used by brands for their photography, newsletters and more! Why, interest in this lake went through the roof just because of its colour too!

The Guardian described it as a colour that stands for an ‘ironic prettiness’. Which to me means I can wear this colour while still being my sarcastic, existentialist self. Works for me!

There’s this fundamental idea society seems to have that pink and ‘girly’ stuff is inherently inferior or needs to be mocked. To me, the ‘millennial pink’ trend is like a huge ‘fuck you’ to that idea. Elle Woods from Legally Blonde taught us that you can love girly things and still get into Harvard Law, or whatever your big dream is. Plus, the colour is actually classy AF and goes with black and white so well.

I thought of all of this while I was putting together this look. The boots were love at first sight and got me so many compliments on Instagram. Check my outfit deets at the end of this post to know where to get them! P.S. – they were available in millennial pink too 😛

The sunglasses also have a rose gold tint to them and I absolutely loved pairing them with this outfit! You can grab a pair of your own at Frames Fashion here.*

What’s your take on millennial pink? Love it or hate it? Weigh in on the comments section or message me! Follow me on Instagram for a peek into my everyday – I promise you’ll have lots of fun!