When customers are planning a short getaway or long vacation, how do they decide which hotel to book? With today’s wide variety of platforms and websites, it’s no wonder why booking customers would feel perplexed by the sheer diversity of hotels offered at destination.

Influencer marketing is the use of popular content creators to promote a product or brand to a specific audience. These content creators are paid to showcase the brand to their loyal audience of viewers, readers, or followers.