Hershey's, Walgreens Partner for Shopper Marketing Pilot

DEERFIELD, Ill. — Walgreens here is teaming up with The Hershey Co. for a shopper marketing pilot aimed at driving trips and incremental purchases within a key shopper segment. It will run in two key markets during the third quarter.

DEERFIELD, Ill. — Walgreens here is teaming up with The Hershey Co. for a shopper marketing pilot aimed at driving trips and incremental purchases within a key shopper segment. It will run in two key markets during the third quarter.

“We plan on conducting consumer interviews to determine how effective the program is at connecting with this shopper segment,” Phillip Stanley, vice president of customer marketing for Hershey’s, told SN.