It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
• how to get started and use programmatic tactics that work
• insider secrets to boost ROI and improve campaigns
• potential pitfalls to watch out for
• guidelines for measurement and analytics

Learn how a single comprehensive tool can be leveraged across the continuum of acute, ambulatory, and long-term care environments as well as in multi-facility, multi-specialty healthcare organizations.

One of the biggest challenges IT ops teams face is the lack of visibility across its infrastructure — physical, virtual and in the cloud. Making things even more complex, any infrastructure monitoring solution needs to not only meet the IT team’s needs, but also the needs of other stakeholders including line of business (LOB) owners and application developers.
For companies already using a monitoring platform like Splunk, monitoring blindspots arise from the need to prioritize across multiple departments. This report outlines a four-step approach for an effective IT operations monitoring (ITOM) strategy.
Download this report to learn:
How to reduce monitoring blind spots when creating an ITOM strategy
How to address ITOM requirements across IT and non-IT groups
Distinct layers across ITOM Potential functionality gaps with domain-specific products

Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.

In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.

From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.

No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.

This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.

The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers.
Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.

How Mindfulness Training Helps
Caring for employee health and caring for your business goals doesn't have to be mutually exclusive. Companies that invest in their employees' health have a real competitive advantage.
An internal study conducted by Aetna found that mindfulness actually increased job effectiveness. Employees gained an average of 62 minutes of productivity per week, which Aetna estimates to be worth $3,000 per employee, per year.*
Download this white paper to see how mindfulness training can help your team get the most out of their day.
Learn about:
* The science behind mindfulness and productivity
* How mindfulness increases focus, reduces stress and boosts engagement
* The connection between meditation and sleep
* How meditation can positively impact physical health and disease
*Studies did not use Headspace as an intervention

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.

Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense.
Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see.
Download the whitepaper and pop open the hood before choosing a programmatic partner.

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