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Tips on Paper Selection

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be more specific than that.

To the educated consumer, the choices don’t seem nearly as intimidating. Before you order though, you’ve got to know the menu. Paper has ten characteristics that affect its cost and appropriateness for a given job.

Surface
The surface of paper affects its look, feel and printability. When paper is pressed at the mill, it passes through a series of rollers in a process called calendaring. Calendaring affects paper in numerous ways. As the extent of this process increases, paper is made smoother, glossier, more capable of retaining ink, thinner, less opaque and less bright. Why does surface matter? Because people do judge books by their cover.

Color
The color of paper is perhaps the most salient of all characteristics. White is by far the most popular color and is generally optimal for conventional usage. Not all white is the same, however — it runs the gamut from ultra-severe hues to softer, more antique shades. Photo white paper is best for accentuating the contrast between light and dark hues.

Off-white sheets produce less glare, and are best used for publications such as novels or technical manuals that demand long and uninterrupted attention from readers. When comparing color, always examine paper under standard viewing conditions and with minimal atmospheric distractions.

Brightness
The brightness of paper measures the percentage of light that it reflects. Most papers reflect approximately 60 to 90% of incoming light. Remember: brightness and color are not the same thing. Unlike the color characteristic (which is highly subjective and imprecise), brightness is a strictly quantitative, or measurable, attribute. Brightness is important because it affects readability — high brightness can cause eye strain, while low brightness can produce a blurring effect.

Opacity
The opacity of paper is the degree to which other printing is visible through the page. High opacity, or density, minimizes the visibility of printing on subsequent pages, thus enhancing readability. Opacity increases with the bulk and weight of paper, and is influenced by numerous other factors, including paper color, ink color, coatings, chemicals and coverage.

Grain
The grain of paper describes the direction, or alignment, of its component fibers. Paper grain is either grain long or grain short. When fibers are patterned parallel to the length of a sheet, the paper is grain long. When fibers run parallel to the width of a sheet, the paper is grain short. Grain direction is a critical factor for print jobs because it directly affects usage — for example, paper strength, flexibility, tack and versatility are all impacted by grain direction.

Weight
The basis weight of paper is calculated as the weight in pounds of one ream, or five hundred sheets. Each main grade of paper has a basic size that is used to determine its basis weight. Remember that paper of equivalent basis weight is not necessarily of equivalent basic size. Smaller sized paper that is thicker can possess a basis weight identical to that of larger, thinner paper. Since paper is sold by the pound, understanding paper weight is imperative to successful cost control programs.

Caliper
The caliper of paper is its thickness. Caliper is measured in thousandths of an inch and referred to as point size. In this system, .001 inch equals one point — and eight-point paper would have a thickness of .008 inch. Do not confuse type point with caliper point. Type point describes the height of a particular font; caliper point describes paper thickness.

Bulk
The bulk of paper denotes its thickness relative to its basis weight. For example, uncalendared paper would have a higher bulk than gloss coated paper. Remember though that paper may be bulkier or thicker than another grade, yet still have the same basis weight.

Size
The size of paper describes its physical dimensions. An 8.5 x 11 sheet is 8.5 inches wide and 11 inches long. Access to specific information concerning the range of paper sizes available for any given printing job is essential to containing costs and ensuring efficient usage.

Quantity
The quantity of paper refers to the number of sheets bought, sold or used. A ream is a standard unit of numerical paper quantity. Paper that is “ream-wrapped” is packaged in a bundle of 500 sheets. Cartons of paper are not defined by exact numerical specifications, but approximate weight. Cartons typically weigh around 150 pounds and are used in practice as a standard unit of sales.

Privacy Policy

What Information Do We Collect?
When you visit our website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website.

Personal Information You Choose to Provide
We may request that you voluntarily supply us with personal information, including your email address, postal address, home or work telephone number and other personal information for such purposes as correspondence, placing an order, requesting an estimate, or participating in online surveys.
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

Website Use Information
Similar to other websites, our site may utilize a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server logs to collect information about how our website is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our website, and the sites visited just before and just after ours. This information is collected on an aggregate basis. None of this information is associated with you as an individual.

How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering our business activities, providing service and support and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional standards designed to safeguard the security and privacy of all personal information provided by our users. You may at any time to notify us of your desire not to receive these offers.

What Are Cookies?
Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a website. Cookies are small pieces of data that are stored by a user's web browser on the user's hard drive. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that website by the same user or to use the information to streamline the user's transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

How Do We Use Information Collected From Cookies?
We use website browser software tools such as cookies and web server logs to gather information about our website users' browsing activities, in order to constantly improve our website and better serve our users. This information assists us to design and arrange our web pages in the most user-friendly manner and to continually improve our website to better meet the needs of our users and prospective users.
Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our website as they move from one page to another. Web server logs allow us to count how many people visit our website and evaluate our website's visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you.

Notice of New Services and Changes
Occasionally, we may use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable. As a user of our website, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending us an email request.

How Do We Secure Information Transmissions?
When you send confidential personal information to us on our website, a secure server software which we have licensed encrypts all information you input before it is sent to us. The information is scrambled en route and decoded once it reaches our website.
Other email that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security, credit card, or account numbers to us through an unsecured email.

How Do We Protect Your Information?
Information Security -- We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.
Evaluation of Information Protection Practices -- Periodically, our operations and business practices are reviewed for compliance with organization policies and procedures governing the security, confidentiality and quality of our information.
Employee Access, Training and Expectations -- Our organization values, ethical standards, policies and practices are committed to the protection of user information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.

How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us using the contact form provided to you within the site structure of our website.

Do We Disclose Information to Outside Parties?
We may provide aggregate information about our customers, sales, website traffic patterns and related website information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this privacy policy.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Permission to Use of Materials
The right to download and store or output the materials in our website is granted for the user's personal use only, and materials may not be reproduced in any edited form. Any other reproduction, transmission, performance, display or editing of these materials by any means mechanical or electronic without our express written permission is strictly prohibited. Users wishing to obtain permission to reprint or reproduce any materials appearing on this site may contact us directly.

Terms & Conditions

Return/Refund Policy

Refunds are returned using the original method of payment. If payment was made by credit card, your refund will be credited to that same credit card. Please contact us to discuss any necessary return or refund.

Delivery Standards

Orders are shipped by UPS, FedEx, USPS, or private courier. We will alert you to the planned shipping method and timeframe. If a tracking number is provided by the shipping carrier, we will update your order with the tracking information.