Before unpacking the improvements, Dom discussed the beginning of Percolate. In 2011, the company had an initial product and had big dreams to build onto the functionality. So, they designed a 10-step product development process to align design, engineering, and product management—and it helped the team grow from 5 customers in 2011 to more than 800 in 2016.

Percolate’s 10-step product development process

Brief

Research

Low-fidelity

Scope

Visual

Code

QA

Code review

Testing

Deployment

Dom’s team decided to break the rules in 5 different areas of the process. After all, when processes begin to feel like rules—and when rules meet tension—there’s a perfect opportunity to experiment. To hear how they navigated creative experiments on design groups, design partners, a component library, visual design, and design specs, I encourage you to watch the recording above!