Sam Calagione, founder Dogfish Head Brewery hosts Brew Masters, a new Discovery Channel show about craft beer in which Sam and the lads apparently scour the world “discovering ancient techniques to produce beers of astounding originality...from chocolate to mussels to tomatoes, Sam is constantly pushing his team and himself to innovate and celebrate the amazing world of beer and brewing...” OK, it sounds a little like “Ace of Beers” or something, especially the bit about, “beer tasting meetings in the conference room, a bocce ball league in the parking lot, filming original rap videos in the brewery ... it’s all in a day's work for Brew Masters...”

But I suppose you have to do that kind of stuff for TV, and it’ll likely be worth watching, given that Calgione makes some awfully good beer...