Clamorworld » In everyday life every one of us comes across various experiences, incidents which we either don’t share with anyone or share with family members and friends. Print media, electronic media and various medium shows the news, but its ends up showing one sided of the story. We never come to know the other side of story. With so much happening every day, every second across our neighborhood, society, and world it’s difficult for the news media to cover all the news. Many times we have felt wish we could share our voice, opinion, thoughts with the world. Many a times we have felt the frustration, anger and helplessness for not being able to do anything about an incident. Have you ever felt, for a good cause, you need support, but don’t know how to garner the support and attention. So, now you have an option “www.Clamorworld.com“. This is a platform to share everything you want to. A website 100% runs by the people for the people. The world is waiting to listen to your voice, the voice which has kept you suppressed so far. If you do not want to share the incident, event personally, please send it to us at contact@clamorworld.com, and we will share it on your behalf and assure to keep your name confidential. Let’s make this world a peaceful and a happy place to live. » Patanjali’s Investment Plans: Desi Boost To India Inc

151
Patanjali’s Investment Plans: Desi Boost To India Inc

If you look at the marketplace around you there is one brand that is hard to miss amidst the plethora of international brands. Yes I am talking of Baba Ramdev’s Patanjali products. Be it Big Bazaar or Big Basket, the corner grocery store or the standalone outlets of Patanjali, Baba Ramdev’s ayurvedic solutions from skin care to masala, from detergent to daily needs is giving established MNCs a run for their money and they mean serious business.

Patanjali Ayurvedic has reported a net turnover of of Rs 5000 crore in 2015-16. This is a massive 150% spike from the Rs 2000 crore turnover it reported the previous year. It intends to double the revenue to Rs 10,000 crore in 2016-17. Not just that, the company has strong expansion plans also. It will invest over Rs 1,150 cr in this financial year and will set up 6 processing units. Just to give a basic comparison and help our readers comprehend better HUL had Rs 30,805 crore turnover while Nestle India’s turnover was Rs 8,175 crore and Colgate-Palmolive announced Rs 3,981 crore revenue at the end of 2015.

So is it just the ayurvedic halo that is spurring sales for Patanjali? Well I believe that along with that the fact that they are offering reasonable quality, good packaging and a perception of using a superior grade product at a lower price point is helping business for them. No longer it is giving MNCs stiff competition but perhaps it will be to early to conclude that this will mean, as Baba Ramdev said, “Nestle ka panchi udne wala hai, Colgate ka gate bandh hone wala hai, aur Pantene ka pant kharab hone wala hai.”

If Patanjali ayurvedic is aggressive in its product launches, one needs to be mindful that even the Nestles, Colagtes and HUL’s of the world will leave no stone unturned to get back the market share they are losing. Remember how Wheel was brought into the picture to tackle the Nirma clean sweep.

Therefore the time is ripe for more aggressive launches from all quarters. The gainer I would say is the Indian consumer who will have more options to choose from and at a relatively affordable price point also. Premium may now cease to be pricey for Indian consumers!