NEWTOWN, Pa., May 3, 2011 - Focus on digital offerings continued
throughout 2010 with enhanced client offerings including tablet PC,
iPad, and other mobile apps, social media initiatives, as well as
video and gaming programs.
To support these initiatives, traditional advertising agencies such
as Flashpoint Media, AbelsonTaylor, ICC, and GHG created digital
divisions. Agencies focused on digital development, including
Razorfish and the Star Group, created healthcare-focused groups to
respond to increased demand for specialization within the health
and wellness industry.

Agencies that realized significant growth in digital include
Intouch Solutions, which closed 2010 with more than 40 mobile
applications in development, and CDM NY, whose digital work
accounted for almost 50% of 2010 revenue.
"Agencies of all types and sizes are increasing their role in the
prospering world of digital promotion, including many of the 100
featured in this special report," says Andrew Humphreys, editor-
in-chief of UBM Canon Data Products. "The explosion in iPad
adoption by pharmaceutical companies and physicians has resulted in
a strong growth area for agencies to display their digital
skills."

Noteworthy are:
—"Breathesburg" developed by Star Health for Teva
Respiratory. "Breathesburg" is an online game that educates players
about asthma and exercise-induced bronchospasm as they play through
challenging and compelling content.

—"Essential Elements: My Personal Journey", a self-guided
eLearning experience for patients with multiple sclerosis, created
by Purohit Navigation. Through a highly personal interactive
journey, users can explore specific signs and symptoms as they're
experiencing them - along with suggested wellness activities and
healthy living tips to address each symptom.

More information is available in Account Rosters: Healthcare
Marketing Communications Agencies 2011, available at
www.pharmalive.com/specialreports

For additional information, contact Sandra Baker at
+1-215-944-9836 or Sandra.Baker@ubm.com.