Wednesday, January 23, 2008

In order for a business or website to turn a profit it must have a steady flow of targeted prospects. So, for the sake of simplicity one can assume that the first order of business would be generating traffic. The "How and Where" is what this article will deal with.

Assuming you've got your website in place and a quality product to sell. Let's roll up our sleeves and get to the nitty gritty of Traffic Generation.

1) Invest in Google’s Adwords and Yahoo’s PPC Ads!

There may be some reluctance to spend money for traffic generation. This kind of traffic is very targeted. People that click your ads are interested in what you have and will generally buy. It will be well worth your while to invest in this type of advertising. To not do so would be like shooting yourself in the foot.

With a well written ad your traffic will increase as well as your sales. Ultimately that is your goal, is it not?

2) Exchange or Trade Links with other sites.

Exchanging links with other relevant sites is a very good way to benefit from the traffic of those websites. It will also make the search engines take notice of your site. Being a great form of SEO (Search Engine Optimization). The more sites you have with a link pointing back to yours causes your site's importance to increase.

This can be a time consuming and frustrating undertaking. You can spend many long hours searching and contacting relevant site owners getting very little response. Don't be discouraged. Just set aside a certain amount of time for this activity every day. You'll eventually achieve the desired results. Remember, this is not a race.

3) Viral Marketing

Giving away something of value at your site which contains your website name and address is a great way to get the word out about your company. Giving the person you gave it to the right to give it away to his or her visitors as well. By providing them with a way to rebrand the ebook or software with their web address and name. Your information will always remain but the new owners will also be able to benefit from it. You'll be amazed at how many copy's get distributed. Especially if the item is of help and has significant value.

4) Proper keywords or keyword phrases for your sites content.

If your site doesn't utilize the proper keywords or phrases the search engines won't know how or where to categorize your site. The importance of your site will be determined by the keywords your optimized for as well as relevant backlinks. Take the time to tweak your sites content making sure that your utilizing the proper keywords and phrases.This will assist you in ranking high in search engine results.

5) Write Articles that can lead traffic to your site.

Enough cannot be said nor can it be stressed enough that "Article Writing" is the cheapest and most effective way to drive traffic to your site or your affiliate program.

Most will claim their writing skills are not good enough or that they hate to write or I just don't have the time. With the availability of PLR articles and places such as elance.com where you can hire a writer to do your writing, not having articles to distribute is not an option. PLR articles can be purchased and rewritten with your name and company as the author. They can be posted on your site and submitted to article directories with a resource box at the bottom.

The resource box contains an attention grabbing blurb about your site or affiliate site as well as the link to that particular site.

6) Join Marketing Forums

This would be another viable form of advertising. However, don't be tempted to jump out there and respond to a topic unless you know something about the topic being discussed. Just for the sake of dropping a link. You're liable to piss the moderator off and get yourself banned from the board. Hang around awhile, see if you can't contribute something that will help someone. Participate awhile before leaving your signature.

7) Lastly, Write an ezine/newsletter.

This task can also be outsourced if you're pressed for time.

Providing your subscribers with relevant, useful information that makes their daily efforts more effective helps them and you as well. A true win, win strategy.

Start implementing these strategies and you can be guaranteed a surge in traffic and sales. Just remember that you can't just read this. You have to do this. For if you do nothing, nothing is what happens.

Thursday, January 10, 2008

As you already know, Leisure Audio Books (LAB), addresses thegrowing demand for audio books in a world exploding with a vastarray of listening devices-- but with little time to sit stilllong enough to read.

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This is just one reason for the ground swell of excitement.

Another is the considerable marketing / sales team that createdand supports this brain child. Because at least half of an onlinecompany's success depends on good, rock-solid, experiencedmanagement.

With Kevin Anderson at the helm, Leisure Audio Books hasthat in abundance. Kevin has that experience and track record forsuccess. As the original founder of one of the most successfulonline opportunities, Kevin has proven that he knows how to runa successful online business, one which has been in businessfor 15 years and paid out tens of millions of dollars in commissions.

In fact, simply because someone with Kevin's experience has decidedto invest his own time and energy into this new venture, tells you whata truly remarkable venture it is.

Why? Because winners Succeed!.

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Plus joining Kevin is a host of other successful online businessowners and marketers including Janet Wilson of Empowerism andMike Glaspie, as well as Stone Evans of the Plug-In Profit Site,and Rachel Long, all well established and reputable owners/marketersin their own right.

With a team like this, which brings with it so much experience andsuch stellar reputations, LAB is one of the most finely-tunedonline business machines yet. And this very minute is the best timeto join!

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One of the BEST aspects of tapping into Kevin & Co.'s experienceis the philosophy that comes with it: to support each and every memberso they can achieve the success they always dreamed of having.

They understand this in a dynamic way by knowing how importantit is to be reliable, dedicated and helpful to each and every affiliatemember. Supporting each member is not only a win-win situation,it's common sense: when their affiliates earn revenue, so does thecompany.

More importantly, this carries over in to practical terms, which iswhere you and each of your referrals need it most. This means aback-office that is well written, well organized, a breeze to navigateand understand, and chocked-full of promotional and salessupport. This means a dynamically growing site that will continueto support you with on-going enhancements, new products andnew tools-- all in place to ensure that YOU have the best possiblechance for success.

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By joining Leisure Audio Books without a minute's delay, you are joiningone of the most phenomenal teams currently available online.

To Your Success,Art

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P.S. Remember signing up is COSTFREE!-- and earning commissionscan begin for you right away.

Wednesday, January 09, 2008

We all love our favorite authors... but WHO has time to reada book anymore?

That's why it's such a great time to sign up as a Leisure Audio Booksaffiliate!

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Leisure Audio Books (LAB) is answering the growing demand for qualityaudio books in a way that no_other company does-- Because that's ALL we do!

So, Leisure Audio Books offers a HUGE library of titles on audio--with a twist! LAB's audio books are available immediately, asa download, and are compatible with ALL MAJOR FORMS ofmodern listening devices: IPods, MP3 Players, cell phones,CD players-- you name it. Most titles can be downloaded and listenedto on any of this equipment.

LAB also offers the highest level of quality, product and price,making it extremely simple to promote these much sought after audio books.

Because nobody has the time to just sit and read... even thoughthey WANT to keep up with their favorite authors; they WANTto catch up on that great motivational or non-fiction book that wasrecommended; they WANT to pursue their own bible (or other religious)studies. Now, with LAB, they CAN!

With a current library of over 6,900 titles in 13 different categories(and growing all the time), LAB offers something for everyone;more choice for the casual browser and more selection for thoselooking for particular titles, old and new, than virtually any otheraudio book resource.

Plus LAB's customer service is top-notch! In fact, the site is set upto be as customer-friendly as possible. It includes a Help Desk,Member's Basket, and even a Member's Library-- a place to storetheir own personal copies of their favorite downloads.

Leisure Audio Books is "rocking the house" in the fast-growingaudio book industry. And that's why signing up to be an affiliatemember NOW-- while the market is fresh and Hot -- will put you onthe ground floor of the greatest business venture to hit the internetin years!

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P. S. Joining as an affiliate is free-- and includes lots of support!http://22249.leisureaudiosales.com/

Tuesday, January 08, 2008

One of the newest and most exciting online business opportunitiesto hit the internet in a long time: Leisure Audio Books (LAB)

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Leisure Audio Books provides one of the best and most sought afterproducts for an audience that is simply too busy to sit still longenough to read - yet still want to keep up with the latestbest-sellers!

Audio books are not new. But what IS new, is LAB's ability tomake these audio books downloadable, so they are instantlyaccessible. They are also available in a variety of formats,making them suitable for a multitude of listening devices!This is one of the many aspects that makes Leisure Audio Bookssuch a top drawer proposition.

But Leisure Audio Books is much more than just a fabulouslyexciting new product.

Another remarkable feature is the dual-income potential of LeisureAudio Books. Like a one-two punch, not only can you earn fromproduct purchases, you can also create a substantial residual revenuefrom commissions earned by referring other people to the program.

When someone joins Leisure Audio Books as an affiliate from oneof your advertisements, then decides to upgrade to the Gold orPlatinum membership level, you will recover a percentage of theirupgrade fee!

And, because upgrades are charged a monthly fee, this meansYOU have the potential of creating a sizeable monthly revenuestream from their memberships!

Of course, promoting the referral system is only one way to growyour referral system. Another includes plenty of support.

And LAB provides LOTS of ways for us to help each other. Withback office tools like a downline mailer, a private forum and muchmore.

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So join us and start on your path to a great online business.

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Friday, January 04, 2008

"What I’ve Learned About Naming Your Product Or Service — and How One Wrong Word In A Title Cost Me My First Copywriting Job"

The name you give your product or service is crucial.

My first copywriting job was at a company that went bankrupt because they called their private membership club the "Millionaire’s Circle".

Three states in the U.S. said the name WAS an income claim, in and of itself. That’s right, just having that ONE word in a product title putthe company under.

After bankrupting the company fighting 3 attorney generals, they changed the name to the "winners circle" instead of the "Millionaire’s Circle."But that little naming mistake put the company under and caused me to lose my first copywriting job.

A lot of people wonder if I’m just a sour puss for making a big deal over the proliferation of blatant income claims. There IS a reason for it.

If you’re in UK, Australia, or Canada, I bet there are similar precedents in your country you should be aware of.

But naming goes much deeper than just not using "potty words."

Let me illustrate the vital importance of the name you choose with several of the names I’ve given products.

1. The "Cash Like Clockwork" system.

That’s a great name.

The only reason I don’t use the name more is that I really hate to use things that have too blatant of a money appeal in them.

The good things about the name are that it conveys a benefit. Your product name should usually have a benefit in it. The other good thingis that it isn’t too generic. It implies a brand. Plus, it lends itself to a visual — a CLOCK!

So, overall, it’s a great name. I would be more comfortable with "Sales Like Clockwork" than I would "Cash." Thing is, people like names withtwo letters that are the same.

Think of Coca-Cola as an example. You’ll also find a lot of celebrities with names that follow the same pattern. Marilyn Monroe, Alan Alda andmany others.

Marketing With Marlon came out #1 on our name survey. Part of the reason for that is the two use of the two M’s.

2. "The Amazing Formula"

It isn’t as good a name as "Cash Like Clockwork." And the reason I say that is there isn’t a clear benefit in it unless you add the rest of thename "….That Sells Products Like Crazy." But now, you have a really LONG name.

The positive is that the word "Formula" still hasn’t made the rounds nearly as much as the word "System." Overall, the title has worked well.But if I did it over, I’d try to get a benefit in the core title.

3. "Milcers"

Milcers has a problem. It’s a coined name that is hard to pronounce. Most people called it Milsers instead of MILKERS. Plus, I thought theidea of "milk your cash cow" was obvious but implied.

To me, "Marlon’s Internet Lifestyle Club" explained the benefit. But to many others, they didn’t like the word "lifestyle."

Thing is, my style is to NOT put money directly in the title of a product. One reason is you risk Paypal feeling that you went over the line. Idon’t like my titles to seem too "bizopy" (short for "like a business opportunity").

One of the first laws of online business is:

"Protect your merchant processeing at all costs."

Without it, you don’t have a business. I’m going to rename Milcers. I’ll keep what I feel is good in the concept. But add a new angle or twist.

4. "The Marketing Diary"

The name is too generic to be honest. But I liked the word Diary. And I chose the word "marketing" over some name that more directly impliedmoney.

At least I should have come up with a "D"-word to use in place of "Marketing." The name would have been better.

The main problem with the name is, "What’s the benefit to the buyer?" Who cares if they buy a diary about marketing? See, there’s nobenefit.

That’s a problem.

5. "Articles By Marlon"

The title I’ve been using for my ezine is "Articles By Marlon" or "The Sell Products Like Crazy Ezine." I’m going to move to a NEW title. It’s asecret right now, because I want to create a blog to match. The problem with the existing title is, "what’s the benefit?" Is there REALLY abenefit to getting another article by email?

The only benefit that the article is "By Marlon" is that it isn’t "By" someone else. That doesn’t quite cut it in this age of noise.

Tips On Naming Your Products, Ezines, and Memberships

The biggest problem with names is finding a DOMAIN. It seems like most of the good, short ones are taken. I tried like crazy to find a nice,short domain for the renaming of Milcers and got nowhere with that search.

I had the same problem with my blog. I’ll probably end of using "marlonsblog.com" or something like that. The blog isn’t up yet, so don’t gothere.

The reason short names are good is that they’re easier for people to spell. The chances people will type a long domain without a typo aren’tgood.

You may have seen the article in Inc. magazine about the guy who is registering thousands of domains that end in .cm instead of .com to getthe typo traffic.

It costs something like $600 to register a .cm name. But he made a deal directly with the country (Cameroon or something like that). Pointis, a lot of people can’t even type .com without making a mistake!

Normally, your product name should have a benefit in it. However, web sites do well with coined names. Think Google, Yahoo and others.

MSN isn’t a particularly good name.

Oh, if you wanna learn more about naming, I recommend the book "Positioning" by Trout and Ries. It’s a classic.

Marlon Sanders is the author of "The Amazing Formula ThatSells Products Like Crazy." If you'd like to get on hismailing list and receive tips, articles and informationabout online marketing, visit:http://getyourprofits.com/z/170/CD15727

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