Nokia is among the major mobile manufacturing companies in the world. Nokia launched its initial mobile phone - the Mobira Talkman - in 1984. Weighing just over 11 pounds, the phone was revolutionary due to the time. Just a little over 20 years later, in 2005, the organization introduced its first media smartphones, in addition to 2011 it introduced the Lumia line, the initially Windows Phone devices. Suddenly Nokia's years of achievement was consumed away simply by other companies. Samsung korea has overtaken Nokia in cell phone sales, effectively ending Nokia's 14-year run because the world's top handset maker, based on reports from IHS iSuppli and Strategy Analytics. According to IHS iSuppli's numbers, Nokia shipped 83 million mobile phones in Q1 2012, although Samsung shipped 92 , 000, 000 handsets. Technique Analytics' quantities were only slightly different, revealing that Nokia shipped 82. 7 million total mobile phones and The samsung company shipped 93. 5 million. In the cellular industry, a 14-year business lead is undoubtedly outstanding. But Nokia's lead features gradually declined in the past few years for a number of very particular reasons. Which Nokia did wrong - or, on the other hand, what Samsung did correct - that led to one particular handset company's rise over the other. This research design's main target is to evaluate the reasons from the unexpected fall in the sales of Nokia and the takeover from the market simply by Samsung.

AFFIRMATION OF THE ISSUE:

Nokia reported a steep drop in product sales for the first 1 / 4. The company experienced a 20 percent decline in quarterly product sales, to 5. on the lookout for billion pounds, or $7. 7 billion dollars. The sales decrease have been attributed to lagging demand in emerging marketplaces for its easiest models. Nokia is based in Espoo, Finland.

Sales of Nokia's Lumia Windows smartphones increased by twenty-seven per cent, yet sales of its standard cell phones were much weaker than predicted. Nokia sold 55. eight million basic cell phones in the quarter, dropping from seventy. 8 , 000, 000 a year previously. According to Benedict Evans, an analyst at Enders Analysis in London, this was the best level in more than a decade. Basic cell phones are the almost all Nokia's organization.

It had been in 1998, the moment Nokia went ahead of Motorola and also Top Ranking in Mobile phone manufacturing and shipping area. Nokia maintained their best position in Mobile production and market share for...