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BRIEFCASE

November 26, 1993

MILLER BREWING CO. has said it is expanding the sale of Icehouse, the first U.S. ice-brewed beer, following positive consumer response to the new brew. Since their introduction in Canada early this year, ice beers have captured more than 10 percent of the Canadian beer market. The beer is brewed and fermented, but just before aging, its temperature is lowered to below freezing. Ice crystals then form to seal in the beer's taste. Its alcohol content is slightly higher than that of other premium brands. Miller, a subsidiary of Philip Morris Cos., said the beer's national expansion will be completed by early January.