Beck started the campaign — which spawned many of his followers
doing the same — because of a controversy that befell Kardashian
last weekend.

On her Instagram account last weekend, she posted a picture of a diamond-studded gun.
She quickly deleted it, but not before some news organizations
had picked up on her photo and some negative fan reactions to it.
Some of her followers were upset that about two weeks before, she
had tweeted a link to a pledge to reduce gun
violence.

In a post on his website, Beck's staff
explained that the #sweetkimgunpic campaign is pushback to that
criticism of Kardashian:

Kim Kardashian came under fire from liberals for tweeting a
picture of a diamond-crusted revolver. She deleted the
picture, but that didn’t stop the hate. So
Glenn decided to start a hashtag #SweetKimGunPicand
encouraged listeners to tweet pictures of their favorite
guns!

Watch Below: Our Exclusive Interview With Glenn
Beck About His Career And The Future Of Television