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Direct mail vs email is arguably one of the longest standing debates in marketing, this could be down to the constantly evolving industry and it's audiences. Today 70% of consumers reportedly feel like they receive too many emails, something we can probably all...

We’re all starting to feel the festive feels here at Proactive Towers, and we want to pass that on to all our clients. We’ve decided to join in the Black Friday madness, but in a slightly different way. Our inboxes have all got a bit grabby with the demands to spend...