Moshling sales near 20 million

Vivid will have sold 20 million of its Moshi Monsters Moshlings before Christmas, according to projections. The company is selling almost 5,000 of the toys every day.

Stuart Grant, Buying Director for The Entertainer said: “Moshi Monsters has made a huge impact on the toy industry so far this year, we have seen such phenomenal sales year to date and are very excited about the new products launched for Christmas including the Gold Tin collection and the Moshling Treehouse featuring the Ultra Rare Roxy.”

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.