‘R E F U S E’ is a self guided exploration of the Individual, distilling the inextricable links between identity, materialism, and resource consumption. In an era of Industrialisation and Individualism, identity has become distanced from intrinsic connections to natural ecosystems, tethered instead to the illusion of freedom

of choice as a consumer in an open market.

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Preying on vulnerability and defined by symbolic association, identity is commodified through marketing’s covenant of self transformation; the future tense