Parents with Kids

Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending October 2018 Nielsen Content Monthly Ratings, October 2018; People 14+

4 million parents with children under 18 look to our mastheads each month. They are likely to be homeowners with 2 kids under 18 at home. Managing a budget is important to them, but they will invest in products and experiences that will enhance family life – spending an average of $45k on their next car and more than 18 nights a year travelling overseas.