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I am a HUGE proponent of opening up a dialogue with your customers and allow them to talk about your company. One of the best and most effective ways of growing is to let happy customers talk to people who don’t use your product. TJ Maxx seems to be taking a step in that direction. **The MaxxMoments site discussed below does not seem to be live/good**

“Retailer T.J. Maxx has launched a website encouraging shoppers to share their most exciting bargain hunting moments, reports PROMO Magazine. The site, found at MaxxMoments.com, lets visitors put in the details of their find, including who they told about it. They’re then entered into a contest for a $1,000 gift card.The retailer is hoping the campaign will be successful at making “Maxx Moment” a commonly used phrase equated with finding a deal. The ongoing campaign is being supported with TV and radio spot in addition to in-store signage.” http://www.marketingvox.com/archives/2007/04/23/tj-maxx-lets-customers-get-excited-about-bargains/