Syte Partners with Farfetch to Power Their New ‘See it, Snap it, Shop
it’ Feature

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Syte's visual search camera button allows users to upload any image and shop the most visually similar in-stock options from the entire look (Photo: Business Wire)

December 07, 2018 10:58 AM Eastern Standard Time

TEL-AVIV--(BUSINESS WIRE)--Syte,
the leading visual AI startup, has announced today that they have
partnered with Farfetch, the global technology platform for the luxury
fashion industry, to power their new in-app visual search feature on iOS.

Farfetch has innovation at its core and a key area of focus for the
business is implementing new technologies to enhance customer
experience. Its implementation of visual search on the Farfetch app is
the next step to creating a cohesive retail environment.

“We share a very similar vision” says Syte’s Co-founder and CMO, Lihi
Pinto Fryman on their partnership with Farfetch. “It is amazing to work
with a company that understands that customer experience- and the
technology that enables amazing customer experience- needs to be a
retailer’s number one priority in order to differentiate and survive.”

By updating the Farfetch app with this new “See it, Snap it, Shop it”
feature, Farfetch hopes to empower their customers to interact with, and
engage with, all of the day-to-day style inspiration they come across.
Whether it’s a screenshot from social media, a photo of a friend’s
envy-inducing closet, or a favorite blogger, there is a lot of style
inspiration going untapped.

Ofer Fryman, Syte’s Co-founder and CEO explained that accuracy was key
while building Syte’s visual search technology. “We have seen a direct
correlation between accuracy and user satisfaction. If a user uploads
their first image and finds exactly what they are looking for along with
a selection of other similar items, they are immediately aware of the
value and become loyal users of visual search. Technology like this has
the potential to improve experience exponentially.”

Sara Wood, Farfetch VP Product said, “By implementing the visual search
feature we want to offer customers more options for enhanced fashion
discovery across all our touch points and our customers have responded
really positively so far. Visual search is the ultimate connection
between on and offline inspiration. By allowing our customers to show
us what they are interested in we gain a deeper understanding of their
needs, are able to inspire them with fashion based on what they are
looking for, and enable a more personalised shopping experience.”

Tech-driven initiatives such as these are revealing a peek into the
future of retail, where commerce will be a two-sided conversation.
Retailers, armed with the most innovative technology, will be able to
deeply understand their customers. And shoppers will glide through a
frictionless purchase journey, with easy navigation and tailored
recommendations.

About Syte

Syte
is a visual AI technology provider that improves retailer's site
navigation, product discovery and user experience by powering solutions
that engage and convert shoppers. With Syte, retailers can leverage
shoppers’ inspiration and existing product interest to ensure they
present the right products at the right time.

Partnerships with technology innovators such as Microsoft, SAP, Naver
and Oracle have establish Syte as a leader in the market. Powering the
visual search within Samsung and other leading phone manufacturers
allows Syte to increase the reach of their retail clients. Brands
currently using Syte's technology include Farfetch, Marks & Spencer,
boohoo and more.

Syte has experience rapid growth since it's founding in 2014 and product
launch in late 2017. They are represented by their headquarters in Tel
Aviv as well as offices in London and Geneva. The company has raised $8
million to date from investors including NHN Ventures, Magma, Naver
Corporation, Line Corporation, Reimage Ventures, North Base Media and
KDC Ventures.