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Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 1 DQ 2 Customer Needs and Wants

BUS 235 Week 2 DQ 1 Market Research

Customer Needs and Wants

Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want.

Market Research

Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 2 DQ 2 Customer Loyalty

BUS 235 Week 3 Assignment Retail Store (Walmart)

Customer Loyalty

Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction? Respond to at least two of your classmates’ postings.

Week 3 Assignment:

Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 3 DQ 1 Branding Debate

BUS 235 Week 3 DQ 2 New Product Development

Branding Debate

Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live forever.” Provide examples to support your position. Respond to at least two of your classmates’ postings.

New Product Development

Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 4 DQ 1 Price and Ethics

BUS 235 Week 4 DQ 2 Service Marketing

Price and Ethics

Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples. Respond to at least

Service Marketing

Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week three? Respond to at least two of your classmates’ postings.

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 5 DQ 1 Super Bowl Advertising

BUS 235 Week 5 DQ 2 AMA

Super Bowl Advertising

Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for 30 seconds of airtime in Super Bowl XLIV for the chance to reach a projected audience of 90 million viewers worldwide). View the latest Super Bowl ads.

AMA

Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples. Respond to at least two of your classmates’ postings.

BUS 235 Slingshot Academy / snaptutorial.com

BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)

Week 5 Final Paper :

The Marketing Mix

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.