Brands have a duty of care to
vendorsBrands have a duty of care to customers

Brands often ignore fakesBrands often fail to remove
fakes

Supporting Sellers of
Legitimate Products

Many brands treat
fakes as an inconvenience and simply allocate
losses caused by fakes to "shrinkage". Ie; many
brands simply allow for losses in much the same
way that retailers allow for shoplifting. For
this reason, some brands rarely act against
piracy of their products.

However; UK
Anti Piracy believe that this short sighted
attitude also ignores the fact that brands have
a duty of care toward sellers of their
(legitimate) products and a duty of care to end
users of their (legitimate) products.

Eg;
when someone sells a counterfeit watch, all
genuine watches of that supposed brand and model
are effectively devalued. Additionally, if a
designer watch is resold, it will need to pass
an authenticity test. This obviously has a cost
implication for the seller and buyer.

We also have direct
personal experience of
the very real damage
that fakes can do to
legitimate business.

UK Anti Piracy Supports
Legitimate Vendors Fight
Against Fakes

.
Sellers of legitimate
products are at a severe
disadvantage compared to
sellers of fake goods.
Fake products typically
do not meet safety
standards imposed on
genuine products, the
factories do not operate
to comparable standards
or practices and
criminals rarely pay
tax. Therefore, sellers
of fake products can
sell at a lower price
than sellers of genuine
goods.

Surely;
Brands and rights
holders have a duty to
provide every assistance
to genuine sellers in
the fight against fakes.