Business Models and Strategy

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Developer Marketing - what is it, why is it important, how to develop it successfully? We’ve interviewed Jeff Sandquist, General Manager on the Cloud and Enterprise Team at Microsoft, to share with us his experiences. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

The State of the Developer Nation report 14th Edition summarizes some of the key findings from the survey and provides a snapshot of today’s developer ecosystem. Underlying these findings is the importance of machine learning is in driving future trends. As the capabilities of machines and humans begin to converge, implications extend well beyond the developer community. To be well positioned for future technology shifts, it is important to understand where and how machine learning is influencing the direction of the software industry.

In our latest installment of interview series with the leaders in developer marketing, we talked to Grace Francisco, VP of Developer Relations at Roblox. Grace shared with us her experiences building developer relations programs, the challenges her team encounters and how they measure success.

Developer Marketing - what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the Developer Program at Intel to share with us what it takes to succeed in this rapidly expanding field. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer Marketing at Amazon Web Services . In this series we interview leading practitioners in the Developer Marketing and Developer Relations field to find what this relatively new discipline means to them, how they execute, and how they measure success.