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Nissan re-launches Datsun in India after 30 years

Nissan re-launches Datsun in India after 30 years

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The Associated Press

Nissan Motor Co. President and CEO Carlos Ghosn poses for the media with Datsun Go during its global launch in New Delhi, India, Monday, July 15, 2013. Nissan has introduced the first new Datsun model in more than three decades in the Indian capital. The company hopes bringing back the brand that built its U.S. business will fuel growth in emerging markets with a new generation of car buyers. The reimagined Datsun - a five-seat hatchback - will go on sale in India next year for under 400,000 rupees (about $6,670).

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NEW DELHI — Nissan launched a new Datsun in India on Monday, three decades after shelving the brand that helped win Western acceptance of Japanese autos.

The company hopes that bringing back the brand that built its U.S. business will fuel growth in emerging markets with a new generation of car buyers.

The reimagined Datsun — a five-seat hatchback — will go on sale in India next year for under 400,000 rupees (about $6,670). It will also be sold in Indonesia and Russia, with the company saying its offerings will be tailored to each market in terms of price and size.