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Grainger’s E-Commerce UX

This is a case study of Grainger’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Grainger’s Cart & Checkout performance is broken. Grainger’s checkout is particularly thwarted by usability issues related to mediocre Form & Page Design, Field Labels & Microcopy, and Order Review. That said, their checkout performs great within Cross-Sells.

Grainger’s Mobile E-Commerce performance is acceptable. Notably, Grainger’s mobile performance is hampered by broken Mobile Checkout Information and Mobile Product Page Layouts, although this is helped somewhat by good Mobile Filtering & Sorting and decent Mobile Form Field Usability.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Violated High
·
Score: -33.2

Guideline #240
Adhered High
·
Score: 23.7

Guideline #242
Issue Resolved
·
Score: 23.7

Guideline #248
Violated High
·
Score: -23.7

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Neutral
·
Score: 0.0

Guideline #236
Not Applicable
·
Score: 0.0

Guideline #246
Not Applicable
·
Score: 0.0

Guideline #249
Neutral
·
Score: 0.0

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered High
·
Score: 14.2

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Adhered Low
·
Score: 7.1

Guideline #264
Neutral
·
Score: 0.0

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 196.6

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated High
·
Score: -33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered High
·
Score: 23.7

Guideline #267
Not Applicable
·
Score: 0.0

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Issue Resolved
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Not Applicable
·
Score: 0.0

Guideline #251
Adhered Low
·
Score: 11.8

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Issue Resolved
·
Score: 18.9

Guideline #318
Violated High
·
Score: -14.2

Main Navigation:
16 guidelines
·
Score: 175.2

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Violated High
·
Score: -33.2

Guideline #294
Not Applicable
·
Score: 0.0

Guideline #302
Adhered High
·
Score: 33.2

Guideline #289
Adhered High
·
Score: 23.7

Guideline #288
Violated Low
·
Score: -14.2

Guideline #303
Not Applicable
·
Score: 0.0

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Adhered High
·
Score: 23.7

Guideline #297
Not Applicable
·
Score: 0.0

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Issue Resolved
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Adhered High
·
Score: 14.2

Guideline #300
Not Applicable
·
Score: 0.0

Intermediary Category Pages:
6 guidelines
·
Score: -2.4

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Adhered High
·
Score: 37.9

Guideline #309
Violated Low
·
Score: -16.6

Guideline #308
Violated High
·
Score: -23.7

Guideline #311
Not Applicable
·
Score: 0.0

Guideline #312
Not Applicable
·
Score: 0.0

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 137.4

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Adhered High
·
Score: 18.9

Guideline #293
Neutral
·
Score: 0.0

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Issue Resolved
·
Score: 14.2

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Not Applicable
·
Score: 0.0

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 698.4

Search Query Types:
12 guidelines
·
Score: 151.1

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Adhered High
·
Score: 53.7

Guideline #340
Adhered Low
·
Score: 16.8

Guideline #335
Adhered High
·
Score: 33.6

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Violated High
·
Score: -47.0

Guideline #344
Adhered High
·
Score: 47.0

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Not Applicable
·
Score: 0.0

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 26.9

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 228.3

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Adhered High
·
Score: 40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Adhered High
·
Score: 13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 174.6

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Adhered High
·
Score: 20.1

Guideline #356
Adhered High
·
Score: 33.6

Guideline #369
Neutral
·
Score: 0.0

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 164.5

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Adhered Low
·
Score: 23.5

Guideline #362
Neutral
·
Score: 0.0

Guideline #370
Adhered High
·
Score: 40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Adhered High
·
Score: 20.1

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Adhered High
·
Score: 13.4

Results Layout & Filtering:
12 guidelines
·
Score: -20.1

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Issue Resolved
·
Score: 53.7

Guideline #386
Adhered High
·
Score: 47.0

Guideline #381
Neutral
·
Score: 0.0

Guideline #377
Violated Low
·
Score: -16.8

Guideline #376
Violated High
·
Score: -53.7

Guideline #403
Violated Low
·
Score: -23.5

Guideline #393
Violated High
·
Score: -33.6

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Neutral
·
Score: 0.0

Guideline #401
Not Applicable
·
Score: 0.0

Guideline #402
Adhered High
·
Score: 40.3

Product Lists & Filtering:
94 guidelines
·
Score: 226.5

List Layout:
7 guidelines
·
Score: 110.5

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Adhered Low
·
Score: 13.5

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: 64.7

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Issue Resolved
·
Score: 32.4

Guideline #502
Violated Low
·
Score: -16.2

Guideline #503
Adhered High
·
Score: 16.2

Guideline #504
Issue Resolved
·
Score: 32.4

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 121.3

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Adhered High
·
Score: 43.1

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Adhered High
·
Score: 37.7

Guideline #446
Violated High
·
Score: -32.4

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Violated High
·
Score: -27.0

Guideline #447
Not Applicable
·
Score: 0.0

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Adhered High
·
Score: 37.7

Guideline #457
Not Applicable
·
Score: 0.0

Guideline #463
Not Applicable
·
Score: 0.0

Guideline #456
Violated Low
·
Score: -13.5

Guideline #458
Not Applicable
·
Score: 0.0

Guideline #459
Issue Resolved
·
Score: 21.6

Guideline #462
Adhered High
·
Score: 21.6

List Items: Interface & Hit Areas:
10 guidelines
·
Score: -48.5

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Violated High
·
Score: -37.7

Guideline #528
Adhered Low
·
Score: 18.9

Guideline #452
Violated Low
·
Score: -13.5

Guideline #450
Not Applicable
·
Score: 0.0

Guideline #449
Adhered Low
·
Score: 13.5

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Violated High
·
Score: -27.0

Guideline #529
Issue Resolved
·
Score: 32.4

Guideline #530
Violated Low
·
Score: -8.1

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -59.3

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated High
·
Score: -37.7

Guideline #482
Not Applicable
·
Score: 0.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: -78.2

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Violated High
·
Score: -43.1

Guideline #413
Not Applicable
·
Score: 0.0

Guideline #418
Adhered High
·
Score: 37.7

Guideline #408
Adhered Low
·
Score: 18.9

Guideline #417
Violated High
·
Score: -37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Neutral
·
Score: 0.0

Guideline #416
Violated High
·
Score: -27.0

Guideline #415
Violated High
·
Score: -27.0

Filtering: Scope & Logic:
14 guidelines
·
Score: 140.2

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated High
·
Score: -37.7

Guideline #423
Adhered High
·
Score: 37.7

Guideline #430
Not Applicable
·
Score: 0.0

Guideline #428
Adhered High
·
Score: 21.6

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Not Applicable
·
Score: 0.0

Guideline #439
Not Applicable
·
Score: 0.0

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Adhered High
·
Score: 27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 24.3

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Adhered High
·
Score: 37.7

Guideline #464
Adhered Low
·
Score: 13.5

Guideline #467
Adhered High
·
Score: 27.0

Guideline #475
Violated High
·
Score: -27.0

Guideline #479
Adhered Low
·
Score: 13.5

Guideline #476
Violated Low
·
Score: -13.5

Guideline #465
Neutral
·
Score: 0.0

Guideline #471
Violated High
·
Score: -27.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: -70.1

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Violated High
·
Score: -43.1

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Violated High
·
Score: -21.6

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Violated High
·
Score: -21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: 21.6

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Adhered High
·
Score: 37.7

Guideline #496
Violated High
·
Score: -27.0

Guideline #497
Adhered High
·
Score: 37.7

Guideline #499
Violated High
·
Score: -16.2

Guideline #498
Violated Low
·
Score: -10.8

Product Page:
95 guidelines
·
Score: 229.5

Product Page Layout:
8 guidelines
·
Score: -36.2

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Not Applicable
·
Score: 0.0

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Not Applicable
·
Score: 0.0

Guideline #757
Violated High
·
Score: -24.2

Guideline #784
Not Applicable
·
Score: 0.0

Guideline #738
Violated High
·
Score: -20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Violated Low
·
Score: -8.6

Product Images:
9 guidelines
·
Score: 79.4

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Violated High
·
Score: -24.2

Guideline #747
Adhered High
·
Score: 24.2

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Adhered High
·
Score: 17.3

Guideline #745
Issue Resolved
·
Score: 17.3

Guideline #752
Not Applicable
·
Score: 0.0

Guideline #854
Issue Resolved
·
Score: 17.3

Guideline #756
Violated High
·
Score: -17.3

Image Gallery UI:
10 guidelines
·
Score: 75.9

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Violated High
·
Score: -24.2

Guideline #775
Adhered High
·
Score: 20.7

Guideline #779
Adhered High
·
Score: 17.3

Guideline #783
Issue Resolved
·
Score: 17.3

Guideline #781
Neutral
·
Score: 0.0

Guideline #773
Issue Resolved
·
Score: 10.4

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: 41.4

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered High
·
Score: 17.3

Guideline #770
Adhered High
·
Score: 17.3

Guideline #760
Adhered Low
·
Score: 6.9

Guideline #761
Not Applicable
·
Score: 0.0

The 'Buy' Section:
9 guidelines
·
Score: -6.9

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Violated Low
·
Score: -8.6

Guideline #795
Not Applicable
·
Score: 0.0

Guideline #820
Adhered High
·
Score: 24.2

Guideline #798
Violated High
·
Score: -17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Violated Low
·
Score: -8.6

Guideline #816
Adhered High
·
Score: 17.3

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Adhered Low
·
Score: 3.5

Shipping, Returns, and Gifting:
7 guidelines
·
Score: -51.8

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Violated High
·
Score: -17.3

Guideline #826
Not Applicable
·
Score: 0.0

Guideline #803
Violated High
·
Score: -24.2

Guideline #836
Not Applicable
·
Score: 0.0

Guideline #804
Neutral
·
Score: 0.0

Guideline #802
Violated High
·
Score: -10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 20.7

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Violated High
·
Score: -24.2

Guideline #853
Issue Resolved
·
Score: 17.3

Guideline #849
Issue Resolved
·
Score: 17.3

Guideline #837
Issue Resolved
·
Score: 17.3

Guideline #851
Not Applicable
·
Score: 0.0

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Neutral
·
Score: 0.0

Guideline #852
Not Applicable
·
Score: 0.0

Guideline #856
Violated High
·
Score: -6.9

Product Descriptions:
7 guidelines
·
Score: -13.8

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Violated High
·
Score: -24.2

Guideline #843
Violated High
·
Score: -24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Adhered High
·
Score: 17.3

Guideline #845
Not Applicable
·
Score: 0.0

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Not Applicable
·
Score: 0.0

Specifications Sheet:
5 guidelines
·
Score: -31.1

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Violated High
·
Score: -24.2

Guideline #840
Violated High
·
Score: -17.3

Guideline #835
Violated High
·
Score: -17.3

Guideline #839
Adhered High
·
Score: 17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: 119.1

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Adhered High
·
Score: 24.2

Guideline #750
Adhered High
·
Score: 27.6

Guideline #749
Adhered High
·
Score: 20.7

Guideline #768
Violated Low
·
Score: -8.6

Guideline #742
Adhered Low
·
Score: 8.6

Guideline #748
Violated Low
·
Score: -8.6

Guideline #785
Adhered Low
·
Score: 8.6

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Violated High
·
Score: -17.3

Guideline #746
Neutral
·
Score: 0.0

Guideline #763
Adhered Low
·
Score: 5.2

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: 27.6

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Adhered High
·
Score: 24.2

Guideline #788
Adhered High
·
Score: 20.7

Guideline #787
Violated High
·
Score: -17.3

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 5.2

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Violated High
·
Score: -24.2

Guideline #828
Neutral
·
Score: 0.0

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Violated High
·
Score: -17.3

Guideline #819
Issue Resolved
·
Score: 20.7

Guideline #827
Not Applicable
·
Score: 0.0

Cart & Checkout:
134 guidelines
·
Score: 16.0

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 5.8

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Violated Low
·
Score: -7.3

Guideline #602
Issue Resolved
·
Score: 14.6

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Violated Low
·
Score: -7.3

Guideline #623
Violated High
·
Score: -14.6

Guideline #622
Violated Low
·
Score: -7.3

Guideline #673
Not Applicable
·
Score: 0.0

Guideline #624
Violated High
·
Score: -11.6

Account Selection & Creation:
9 guidelines
·
Score: 17.5

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Violated Low
·
Score: -10.2

Guideline #639
Not Applicable
·
Score: 0.0

Guideline #677
Violated High
·
Score: -20.4

Guideline #638
Adhered High
·
Score: 14.6

Guideline #653
Adhered High
·
Score: 14.6

Guideline #676
Adhered Low
·
Score: 7.3

Guideline #665
Not Applicable
·
Score: 0.0

Guideline #640
Violated High
·
Score: -8.7

Customer & Address Information:
12 guidelines
·
Score: -69.9

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Violated Low
·
Score: -10.2

Guideline #566
Violated High
·
Score: -23.3

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Violated High
·
Score: -20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Violated High
·
Score: -14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Violated Low
·
Score: -7.3

Guideline #560
Violated High
·
Score: -8.7

Guideline #573
Violated High
·
Score: -11.6

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Violated High
·
Score: -8.7

Gifting Flow & Features:
5 guidelines
·
Score: -14.6

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Violated High
·
Score: -14.6

Guideline #646
Not Applicable
·
Score: 0.0

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Not Applicable
·
Score: 0.0

Shipping & Store Pickup:
11 guidelines
·
Score: 81.5

‘State of the Art’

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Adhered High
·
Score: 20.4

Guideline #547
Violated Low
·
Score: -8.7

Guideline #550
Adhered High
·
Score: 14.6

Guideline #543
Adhered High
·
Score: 14.6

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Not Applicable
·
Score: 0.0

Guideline #632
Neutral
·
Score: 0.0

Guideline #633
Adhered High
·
Score: 14.6

Guideline #631
Adhered High
·
Score: 14.6

Guideline #634
Adhered High
·
Score: 14.6

Guideline #635
Adhered High
·
Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: -29.1

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Not Applicable
·
Score: 0.0

Guideline #671
Violated High
·
Score: -17.5

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Not Applicable
·
Score: 0.0

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Not Applicable
·
Score: 0.0

Guideline #586
Violated High
·
Score: -11.6

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: -85.9

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Violated High
·
Score: -20.4

Guideline #594
Violated High
·
Score: -20.4

Guideline #587
Violated Low
·
Score: -10.2

Guideline #583
Violated Low
·
Score: -7.3

Guideline #588
Violated High
·
Score: -14.6

Guideline #577
Violated Low
·
Score: -7.3

Guideline #584
Adhered Low
·
Score: 7.3

Guideline #591
Violated Low
·
Score: -5.8

Guideline #585
Violated Low
·
Score: -4.4

Guideline #664
Violated Low
·
Score: -2.9

Order Review:
5 guidelines
·
Score: -1.5

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Violated Low
·
Score: -10.2

Guideline #556
Violated Low
·
Score: -8.7

Guideline #545
Adhered High
·
Score: 14.6

Guideline #551
Adhered High
·
Score: 14.6

Guideline #553
Violated High
·
Score: -11.6

Order Confirmation & E-Mail:
4 guidelines
·
Score: 8.7

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated High
·
Score: -14.6

Guideline #596
Adhered Low
·
Score: 5.8

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Adhered High
·
Score: 8.7

Form & Page Design:
10 guidelines
·
Score: 23.3

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Violated High
·
Score: -14.6

Guideline #611
Violated High
·
Score: -14.6

Guideline #687
Adhered High
·
Score: 11.6

Guideline #613
Adhered High
·
Score: 8.7

Guideline #607
Adhered High
·
Score: 8.7

Guideline #608
Adhered High
·
Score: 8.7

Guideline #730
Violated High
·
Score: -20.4

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Neutral
·
Score: 0.0

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: -39.3

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Issue Resolved
·
Score: 20.4

Guideline #707
Violated Low
·
Score: -7.3

Guideline #609
Violated High
·
Score: -14.6

Guideline #709
Violated High
·
Score: -14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Violated High
·
Score: -20.4

Guideline #713
Violated High
·
Score: -17.5

Guideline #657
Violated High
·
Score: -8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 58.2

‘State of the Art’

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Adhered High
·
Score: 14.6

Guideline #580
Adhered High
·
Score: 14.6

Guideline #578
Adhered High
·
Score: 8.7

Validation Errors & Data Persistence:
10 guidelines
·
Score: -14.6

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Violated High
·
Score: -23.3

Guideline #722
Violated High
·
Score: -20.4

Guideline #719
Violated High
·
Score: -20.4

Guideline #721
Adhered High
·
Score: 17.5

Guideline #718
Violated High
·
Score: -17.5

Guideline #625
Adhered High
·
Score: 17.5

Guideline #626
Adhered High
·
Score: 17.5

Guideline #627
Violated High
·
Score: -8.7

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 18.9

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Adhered High
·
Score: 20.4

Guideline #681
Violated Low
·
Score: -7.3

Guideline #685
Adhered High
·
Score: 11.6

Guideline #694
Adhered High
·
Score: 14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Violated High
·
Score: -8.7

Field Design & Features:
8 guidelines
·
Score: 7.3

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated High
·
Score: -20.4

Guideline #659
Adhered Low
·
Score: 7.3

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Adhered High
·
Score: 14.6

Guideline #658
Violated High
·
Score: -8.7

Guideline #705
Not Applicable
·
Score: 0.0

Guideline #670
Violated High
·
Score: -8.7

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 69.9

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Adhered High
·
Score: 20.4

Guideline #554
Adhered High
·
Score: 17.5

Guideline #568
Violated High
·
Score: -17.5

Guideline #576
Adhered High
·
Score: 14.6

Guideline #572
Adhered High
·
Score: 17.5

Guideline #734
Adhered High
·
Score: 8.7

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Mobile E-Commerce:
144 guidelines
·
Score: 520.2

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: 51.2

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Not Applicable
·
Score: 0.0

Guideline #116
Issue Resolved
·
Score: 31.5

Guideline #130
Violated Low
·
Score: -11.8

Guideline #228
Adhered High
·
Score: 19.7

Guideline #210
Violated High
·
Score: -27.6

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Adhered High
·
Score: 27.6

Guideline #230
Adhered High
·
Score: 27.6

Guideline #203
Violated High
·
Score: -23.6

Guideline #166
Adhered High
·
Score: 27.6

Guideline #93
Violated Low
·
Score: -7.9

Guideline #91
Adhered High
·
Score: 19.7

Mobile Product Lists:
15 guidelines
·
Score: 49.3

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Adhered High
·
Score: 27.6

Guideline #79
Violated High
·
Score: -23.6

Guideline #233
Violated Low
·
Score: -9.9

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Not Applicable
·
Score: 0.0

Guideline #143
Adhered High
·
Score: 19.7

Guideline #78
Adhered High
·
Score: 19.7

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Violated High
·
Score: -15.8

Guideline #74
Adhered High
·
Score: 7.9

Guideline #158
Violated High
·
Score: -19.7

Guideline #162
Violated High
·
Score: -19.7

Guideline #102
Violated High
·
Score: -11.8

Mobile Filtering & Sorting:
9 guidelines
·
Score: 102.5

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Adhered High
·
Score: 27.6

Guideline #221
Adhered High
·
Score: 27.6

Guideline #215
Violated Low
·
Score: -9.9

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Adhered High
·
Score: 19.7

Guideline #232
Adhered High
·
Score: 19.7

Guideline #219
Violated Low
·
Score: -7.9

Guideline #213
Neutral
·
Score: 0.0

Guideline #142
Adhered Low
·
Score: 5.9

Mobile Product Page Layouts:
6 guidelines
·
Score: -39.4

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Adhered High
·
Score: 23.6

Guideline #169
Adhered High
·
Score: 15.8

Guideline #77
Adhered High
·
Score: 11.8

Guideline #109
Violated Low
·
Score: -15.8

Guideline #110
Violated High
·
Score: -27.6

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Violated High
·
Score: -15.8

Guideline #114
Violated Low
·
Score: -3.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Violated High
·
Score: -19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Adhered High
·
Score: 27.6

Guideline #163
Adhered High
·
Score: 23.6

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 33.5

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered Low
·
Score: 9.9

Guideline #140
Issue Resolved
·
Score: 11.8

Guideline #104
Violated High
·
Score: -31.5

Guideline #103
Not Applicable
·
Score: 0.0

Guideline #107
Adhered High
·
Score: 23.6

Guideline #106
Adhered High
·
Score: 19.7

Guideline #127
Violated High
·
Score: -19.7

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated High
·
Score: -27.6

Guideline #185
Adhered High
·
Score: 19.7

Mobile Checkout Information:
15 guidelines
·
Score: -15.8

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Violated High
·
Score: -27.6

Guideline #168
Violated Low
·
Score: -11.8

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Issue Resolved
·
Score: 23.6

Guideline #150
Not Applicable
·
Score: 0.0

Guideline #205
Violated Low
·
Score: -9.9

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Not Applicable
·
Score: 0.0

Guideline #192
Adhered High
·
Score: 7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Adhered High
·
Score: 11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Violated High
·
Score: -15.8

Guideline #191
Adhered Low
·
Score: 5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 175.4

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Violated High
·
Score: -23.6

Guideline #121
Violated Low
·
Score: -9.9

Guideline #183
Adhered High
·
Score: 27.6

Guideline #189
Adhered High
·
Score: 19.7

Guideline #128
Violated High
·
Score: -15.8

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Adhered High
·
Score: 7.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Adhered High
·
Score: 31.5

Guideline #156
Adhered High
·
Score: 31.5

Guideline #160
Adhered High
·
Score: 27.6

Guideline #157
Violated High
·
Score: -23.6

Guideline #145
Adhered High
·
Score: 23.6

Guideline #171
Adhered High
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Adhered High
·
Score: 7.9

Touch Keyboards:
5 guidelines
·
Score: 31.5

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Adhered High
·
Score: 23.6

Guideline #65
Violated High
·
Score: -23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Adhered High
·
Score: 7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 57.1

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Grainger and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Adhered High
·
Score: 27.6

Guideline #224
Violated High
·
Score: -31.5

Guideline #226
Adhered High
·
Score: 23.6

Guideline #225
Adhered Low
·
Score: 9.9

Guideline #223
Adhered High
·
Score: 15.8

Guideline #227
Adhered High
·
Score: 11.8

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Grainger’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Grainger’s Desktop E-Commerce Design

25 pages of Grainger’s e-commerce site, marked up with 292 best practice examples