What is vape liquid?

Vape liquid is another term for e-liquid or vape juice. E-Liquid/vape juice contains flavourings, nicotine, propylene glycol and vegetable glycerine and, when heated up in a vape device, produces a vapour that resembles smoke. Vape juice is also known as e-juice.

The majority of vape liquid we sell is produced right here in the UK.

What types of vape juice are there?

Vape juice comes in a number of different forms.

10ml E-Liquid: This is the maximum size allowed for nicotine containing e-liquids. 10ml carry a range of nicotine levels, ranging from 0mg (0%) to 20mg (2%).

Nicotine salts: Nicotine salts use the natural form of nicotine found in the tobacco leaf, and carry a smoother hit than regular 10ml e-liquids.

Short-fills: Short-fills are larger bottles of e-liquid, which do not contain nicotine. They have space at the top of the bottle which allows you to add nicotine (in the form of nicotine shots).

Nicotine shots: Designed for use with shortfills, these are unflavoured bottles of e-liquid which contain nicotine.

Concentrates: These are concentrated bottles of flavour which are designed for use with unflavoured diluents.

PG v. VG

Vape juice come with different VG:PG ratios. The most common are VG:PG 50:50 and VG:PG 70:30 ratio. VG:PG ratios in the range of 40:60 and 50:50 are better for a tight, restricted vape similar to smoking, while VG:PG ratios of 70:30 or 80:20 are better for more advanced vapers who prefer an open, airy vape with lots of vapour. See our guide to PG/VG ratios for more information.

Shop by Category

Speak to an e-cig Expert:

KNOW WHAT’S IN YOUR LIQUID

At E-Cigarette Direct we only sell e-liquids that have been fully tested for impurities such as diacetyl. Our own range, Halo Vapour Co., is produced in the UK from top quality ingredients, sourced in the EU wherever possible using the very best pharmaceutical grade nicotine, and tested in a UK, government approved laboratory. If you want to know what's in your e-liquid, just click here to view our testing certificates.

Nicotine containing products are addictive and are not recommended for non-smokers, persons who are allergic/sensitive to nicotine; pregnant or breast-feeding women; persons who should avoid using nicotine products for medical reasons; or persons with an unstable heart condition, severe hypertension or diabetes. Please keep e-liquid and nicotine containing products out of reach of children and pets. Please note that E-Cigarette Direct do not endorse and are not responsible for the content of other sites linking to us.

Why do I have to prove my age?

Our age verification system is quick and easy to complete. Simply enter your date of birth, and our system will use the information from your order to do the rest.

On rare occasions, you might find that you don’t succeed on first try. Don’t worry - our super-friendly customer service team is on hand to ensure that, as long as you are 18 or over, you can still get your vaping supplies!

Once you have confirmed your age we won’t usually need to check again. (Exceptions can occur, for example if you change your name).

(You can help us check your age by ensuring your name and address are spelt absolutely correctly in the order form :) )

How your data is used

We use as little data as possible. The only data that ECigaretteDirect keep is information needed to send your order, and your date of birth (so we only have to check once!)

Your age is checked using Experian, which will check the information you provide against information in existing records to confirm you are over 18. No credit check is performed but a record of the search will be visible to you on your credit report. This will not affect your ability to get credit.

Why do we check age?

As you may know, there has been some concern that under-18’s may try vaping.

This is against both our company policy and the law.

And as responsible retailers, we need to do everything we can to ensure that every customer is of legal age.

To help tailor content, measure performance, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information through cookies. Learn more: Cookies Policy.