Rise Up is a philanthropic initiative created by Marley Natural with the intention of expanding on Bob Marley’s ethos, ideals, and core values. His vision for an inclusive and compassionate global community in which we take care of each other and our environment is at the root of our quest. Beginning first and foremost with giving back to Jamaica, we will extend our support globally as we continue to grow.

We believe in the power of the human spirit. By aligning with causes that reflect Bob Marley’s message of natural well-being, Rise Up empowers entrepreneurial people around the world to make meaningful strides towards a brighter future.

The projects we fund are committed to environmental sustainability, positive social change, and helping communities that have been harmed by the social injustices of cannabis prohibition. As agents for change, we honor Bob Marley’s legacy by adding his beliefs and our voice to the conversation about cannabis.