Forever Is Forever

“Growing up, I would always attach a song to a memory,” says Forever Is Forever frontman Josh Reich. “I could find that one song that helped me through a bad time or reminded me of great times. So for me, that’s the goal: to make music that people can hold onto and can help them like it helped me.” A chance meeting with former Downtown Fiction drummer Eric Jones is helping the earnest pop-rockers achieve this goal; Jones introduced the Virginia band to TDF bassist David Pavluk, who ended up producing their self-titled debut EP.