If you go to http://facebook.com/insights, then one of the new things they have is “Insights for your Domain”. Basically, this lets you hook the Facebook Insights system up to your own domain.

They give you meta info to add to your site so as to define who has control over that site. This lets them know who should be able to see the insights and such.

Well, if you use SFC, that information is already there for you. Just go over to the insights page, put in your domain, then “Link With” your SFC Application. No need to add anything else to your site, the base SFC plugin is adding that fb:app-id meta tag for you automatically (once you’ve configured SFC itself, of course).

Note that you may have to link it a few times before it actually takes. Facebook has to retrieve your webpage to verify the connection, and it seems to time out rather easily. Took me several tries and I kept getting messages like “Bad Domain” and such. But it finally worked.

Since I just added it, I don’t have any data yet to show you, but basically it will keep track of the “Shares” from your site, so those Share buttons will now give you some useful information and feedback on the Insights page.

Enjoy.

Additional: Note that since I wrote this post, Insights never actually updated or worked at all. Facebook basically dropped the ball and never actually finished this code or turned it on or something. I seriously wonder exactly WTF they are doing over there sometimes. Anyway, here’s the bug if you want to track it: http://bugs.developers.facebook.com/show_bug.cgi?id=10174