ARTICLES TAGGED Sales

As a company of book lovers, we understand that the holiday season is one of the best times for authors and readers alike to spread their love of reading to friends and family. Read on to learn more about the fun projects we’re working on to make everyone’s holidays a little bit brighter. Read more

From Apple launch events to Netflix viral campaigns, creating early buzz for a new product in any industry is key to its initial success. Read on to learn more about how marketing/media campaigns in support of pre-orders can help capture that early buzz in the book world. Read more

The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more

The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more

The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re no doubt familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams-Sonoma, Pottery Barn, and more. Read on to learn about five key places where we sell your books. Read more

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.

A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well.

Every year, Random House, Inc.’s imprints publish hundreds of new titles by authors who don’t yet have an established fan base or sales history. Every book is acquired with the expectation of bringing it to the widest audience.

While there is not a single recipe for doing this, we keep analyzing and learning from what has worked before, and finding new ways to apply the success factors to other books. Read more

The online book market moves so fast that we frequently have to take a step back and reevaluate. In that spirit, I recently reflected on four key trends that we saw in both the eBook and physical book sales numbers for our online accounts last year.