SOUTHEAST ASIAN GAMES 28

We needed to create content that would raise awareness of the event and Singapore as a sports hub – and distribute this in a way that would achieve global reach.

We needed to create content that would raise awareness of the event and Singapore as a sports hub – and distribute this in a way that would achieve global reach.

The Challenge
The organizing committee of the Southeast Asian Games and Team Singapore contracted us as the official photographer of the games.

The Solution
We captured over 5,000 photos of the games. Distributing and promoting the content to global media outlets to generate maximum awareness of the event.

The tactics we employed for successful distribution and pick-up was the creation of press releases and inclusion on Reuters email marketing and channels – and distribution via wires and professional news access tools. Reuters Connect, for example. The content was also made available to Reuters own editorial staff to be incorporated in Reuters wires.

Info here...

The Challenge
The organizing committee of the Southeast Asian Games and Team Singapore contracted us as the official photographer of the games.

The Solution
We captured over 5,000 photos of the games. Distributing and promoting the content to global media outlets to generate maximum awareness of the event.

The tactics we employed for successful distribution and pick-up was the creation of press releases and inclusion on Reuters email marketing and channels – and distribution via wires and professional news access tools. Reuters Connect, for example. The content was also made available to Reuters own editorial staff to be incorporated in Reuters wires.

Info here...

Over 5,000 images published

The Results
Over 5,000 images were published during the SEA Games. Our distribution strategy received the following results: