Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School’s “Entrepreneurs are Everywhere” show on Channel 111 on SiriusXM Radio. LISTEN TO A REPLAY HERE.

Finding the right TWIST can help your brand innovate and deliver. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Pick up your copy today.

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HOW TO POST YOUR HOMEWORK

1. Click on the topic that applies to your current Session (i.e. “#1: Brand Diagnostic: Homework and Comments”).
2. Scroll all the way down.
3. Paste or type your response in the large gray box at the bottom of the page.
4. Click “Submit” when finished.

- Don't Post Your Entire Homework

Make sure you post only what it is indicated on your homework sheets, don’t post the entire homework answers, this will be too long.

HOW TO USE THE COMMUNITY PAGES

- There Are Two Reply Options

A. Scroll to the bottom to reply to the original topic question at the top, or
B. To comment on a specific comment, click the pink “Reply” within that comment. This way your response will be nested and that conversation will be easier to follow.

- Thread

A single conversation is called a “thread.” Each week we will start a new Session thread where you post your homework summary and comment on the homework summaries of your classmates.

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You can click “Subscribe” (at the top corner, in pink) of any thread to receive updates on that topic. You can adjust how you receive those updates inside of your personal profile (click your name, then “Edit” underneath your photo).

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You can mark a topic that you find particularly useful as a Favorite so you can easily find it again later. Just click “Add this topic to your Favorites” in the pink at the top. To access your saved Favorites: 1) click on your name when logged in, 2) click on “Favorites” underneath your photo.