Evisu Spring 08 Preview

While visiting the DC Shoes booth at the Blue Tradeshow two weeks back I bumped into an old friend, Ioana who managed Recon when it was on Eldridge Street. She’s now at Evisu and along with Chad the Marketing Manager showed me a few things from the Evisu’s Spring 08 line. After growing at a fast pace the past few years and loosing focus, the company is going back to its roots and concentrating on its core business, denim, this upcoming Spring. The Evisu bag collection is pretty dope, they are all made with selvedge denim.

Forgot exactly what this is called, the graphic is of an unbreakable knot, usually symbolically used in Japanese Weddings.

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Funny words written in Japanese, something to this effect, before everyone else, Evisu did it all. I would assume talking about the new denim companies and not the god fathers of denim Levi’s, Lee, Wangler, etc.