SUNNYVALE, CA -- (MARKET WIRE) -- Jun 08, 2011 --
AMD (NYSE:
AMD) today announced increasing industry adoption of the
OpenCL standard across a broad range of innovative software applications. As a long-standing proponent of industry standards, AMD works closely with leading software companies to help optimize their applications across common platforms, while accelerating these solutions with the latest technology offerings, including
AMD Fusion Accelerated Processing Units (APUs).

"Software developers can benefit significantly from working with common programming interfaces to harness the outstanding performance of innovative, heterogeneous technology like AMD Fusion APUs across platforms," said Manju Hegde, corporate vice president, AMD Fusion Experience Program. "The software industry continues to advance at breakneck speed with an ever increasing number of innovative applications that are coming to market, which are based on common platforms such as OpenCL, OpenGL and DirectCompute."

As software developers embrace common application programming interfaces (APIs), the industry is seeing a groundswell of consumer and commercial applications built on the OpenCL standard, thanks to its inherent flexibility across platforms, operating systems and vendor hardware.

"Today's creative professional needs a complete solution that delivers clear, crisp and stutter-free visuals that will allow them to edit, process and create content quickly and without interruption," said Dave Chaimson, vice president of Global Marketing,
Sony Creative Software. "New support has been added to Vegas Pro 10.0d for accelerated OpenCL-based video rendering. We see this as a solid first step towards a faster production workflow for video professionals, and we are strongly committed to the OpenCL standard."

HP Labs also is working with AMD to implement OpenCL acceleration of real-time imaging software for HP large-format, commercial and industrial printing solutions. "Innovative, leading-edge technology is key to providing the best possible support to HP's commercial printing customers," said I-Jong Lin, principal scientist, Print and Content Delivery,
HP Corporate Research Laboratory. "The application of GPU acceleration in raster image processing has enabled a breakthrough in commercial printing solutions, and we anticipate replicating that success across market segments by porting our OpenPL library to OpenCL standards."

Following is a sample of leading applications that already support OpenCL or will support it in the near future:

A sampling of these applications will be demonstrated in the Experience Zone at the
AMD Fusion Developer Summit to take place June 13-16 in Bellevue, Washington. Summit participants will be able to engage in interactive sessions and hands-on labs to deepen their knowledge of advanced CPU and GPU programmability, and gain a better understanding of how software applications can take full advantage of the parallel processing power of APUs, bringing supercomputer-like performance to everyday computing tasks.

About AMD
AMD (NYSE:
AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Fusion Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit
http://www.amd.com.

AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

OpenCL and the OpenCL logo are trademarks of Apple, Inc. used by permission by Khronos.