The New & Improved Complete Guide to B2B Email Marketing

Two years ago, we released our Complete Guide to B2B Email Marketing, complete with actionable how-to information to help our readers optimize their deliverability rates, create eye-catching email templates, choose their perfect sending time, and more. But the email industry is changing (as noted in the statistics below from Salesforce’s 2015 State of Marketing Report) — and our Complete Guide needed to change with it.

73% of marketers agree that email marketing is core to their business.

60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014.

74% of marketers believe email produces or will produce ROI in the future.

That’s why we’ve completely revamped our Complete Guide to B2B Email Marketing to reflect current email trends and statistics, the most up-to-date email deliverability and authentication best practices, template design considerations, and key email performance metrics. You’ll also get access to a series of worksheets and checklists that can help you: