Coffee - Europe - February 2011

Coffee markets across Europe regained growth in 2010, following a slowdown in 2009, due to the recession. The ‘Big 5’ markets posted strong value growth, driven by the demand for value added coffee products. Volume sales also improved thanks to widespread use of price promotions as well as the growing frequency of coffee consumption at home.

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Table of contents

Issues in the Market

Key points

Definition

Consumer research

Abbreviations

Market in Brief

Coffee growth continues

Importance of convenience

Focus on Fairtrade and eco-friendly packaging

Healthy more than organic

Pods are getting bigger

The future is bright

Instant iced coffee

European Market Size and Forecast

Key points

The ‘Big 5’

Figure 1: Coffee: Value in local currency, 2004-14

Figure 2: Coffee: Volume, 2004-14

Figure 3: Coffee: Spend per capita (population), 2004-14

Other European countries

Figure 4: Coffee: Value in local currency, 2004-14

Figure 5: Coffee: Volume, 2004-14

Figure 6: Coffee: Spend per capita (population), 2004-14

Market Segmentation

Key points

The ‘Big 5’

France

Figure 7: France - Coffee: Market segmentation, by volume, 2009

Figure 8: France - Coffee: Market segmentation, by value, 2009

Germany

Figure 9: Germany - Coffee: Market segmentation, by volume, 2009

Figure 10: Germany - Coffee: Market segmentation, by value, 2009

Italy

Figure 11: Italy - Coffee: Market segmentation, by volume, 2009

Figure 12: Italy - Coffee: Market segmentation, by value, 2009

Spain

Figure 13: Spain - Coffee: Market segmentation, by volume, 2009

Figure 14: Spain - Coffee: Market segmentation, by value, 2009

UK

Figure 15: UK - Coffee: Market segmentation, by volume, 2009

Figure 16: UK - Coffee: Market segmentation, by value, 2009

Other European countries

Belgium

Figure 17: Belgium - Coffee: Market segmentation, by volume. 2009

Figure 18: Belgium - Coffee: Market segmentation, by value, 2009

Finland

Figure 19: Finland - Coffee: Market segmentation, by volume, 2009

Figure 20: Finland - Coffee: Market segmentation, by value, 2009

Poland

Figure 21: Poland - Coffee: Market segmentation, by volume, 2009

Figure 22: Poland - Coffee: Market segmentation, by value, 2009

Russia

Figure 23: Russia - Coffee: Market segmentation, by volume, 2009

Figure 24: Russia - Coffee: Market segmentation, by value, 2009

Ukraine

Figure 25: Ukraine - Coffee: Market segmentation, by volume, 2009

Figure 26: Ukraine - Coffee: Market segmentation, by value, 2009

Companies and Product Innovation

Key points

Figure 27: % of new product launches, by region, March 2010–February 2011

Figure 28: % of new product launches, by top ten European countries, March 2010-February 2011

Figure 29: Number of new product launches, by the ‘Big 5’ countries, March 2010-February 2011

Figure 30: % of new product launches by top five claims, by the ‘Big 5’ European countries, 2009

France

Figure 31: Number of new product launches, France, 2007-10

Figure 32: Top five claims on new product development, France, 2007-10

Most innovative products

Germany

Figure 33: Number of new product launches, Germany, 2007-10

Figure 34: Top five claims on new product development, Germany, 2007-10

Most innovative products

Italy

Figure 35: Number of new product launches, Italy, 2007-10*

Figure 36: Top five claims on new product development, Italy, 2007-10*

Most innovative products

Spain

Figure 37: Number of new product launches, Spain, 2007-10

Figure 38: Top five claims on new product development, Spain, 2007-10

Most innovative products

UK

Figure 39: Number of new product launches, UK , 2008-11

Figure 40: Top five claims on new product development, UK, 2008-11

Most innovative products

The Consumer

Key points

Instant Coffee

France

Figure 41: Use of instant coffee, France, 2010

Figure 42: Trends in use of instant coffee, France, 2006-09

Figure 43: Types of instant coffee used, France, 2010

Figure 44: Trends in types of instant coffee used most often, France, 2006-09

Figure 45: Varieties of instant coffee used, France, 2010

Figure 46: Trends in varieties of instant coffee used most often, France, 2006-09

Germany

Figure 47: Use of instant coffee, Germany, 2010

Figure 48: Trends in use of instant coffee, Germany, 2006-09

Figure 49: Types of instant coffee used, Germany, 2010

Figure 50: Trends in types of instant coffee used most often, Germany, 2006-09

Figure 51: Varieties of instant coffee used, Germany, 2010

Figure 52: Trends in varieties of instant coffee used most often, Germany, 2006-09

Spain

Figure 53: Use of instant coffee, Spain, 2006-10

Figure 54: Trends in types of instant coffee used most often, Spain, 2006-10

GB

Figure 55: Use of instant coffee, GB, 2010

Figure 56: Trends in use of instant coffee, GB, 2006-09

Figure 57: Types of instant coffee used, GB, 2010

Figure 58: Trends in types of instant coffee used most often, GB, 2006-09

Figure 59: Varieties of instant coffee used, GB, 2010

Figure 60: Trends in varieties of instant coffee used most often, GB, 2006-09