#Twitter in the classroom: Weekly tasks of #spm2122

As many of my readers know, I actively use twitter in my university classroom teaching. In particular, I use it most in my Sport Marketing unit (tagged #spm2122). This semester I decided to change the direction of the students’ weekly tweeting. Normally, students are to tweet about course related content from that particular week twice per week. This has led to an unfocused, for want of a better term, number of tweets which don’t lend themselves to good class discussions both online and offline. As such, I have decided to switch it up this semester and set weekly tasks for the students based on lecture content. It is my hope that this new approach fosters enhanced engagement with course materials and drives the conversation better students more effectively.

To encourage take up and participation with Twitter the weekly tasks are only posted on Twitter. As such, students must engage with the site on a regular basis because the social media materials are not posted to the course portal.

I’ll update this post throughout the semester with tweets for the weekly tasks and my opinions on how it goes compared to how I’ve taught with twitter in the past.

For week one, students were tasked with following 50 relevant sport marketing accounts and suggesting ten of those to others using the hashtag #spm2122 (see screenshot of Tweet below)

Of course, I feel that I need to actively participate in the weekly tasks to both encourage students to actively follow the hashtag and to increase engagement with the materials. As such, I completed the task a few days later. I suggest 30 accounts that the students follow and several hashtags that will help them apply out unit content to real world examples.

Thanks for reading this post so far and it’ll be updated with the other tasks and my thoughts on the tasks as we move throughout the semester.

Welcome to my site

Join me on my journey through my research career and sharing my publishing stories. At current, I live in Canberra, Australia's capital city.. This blog will feature posts of my research, teaching, my life in a foreign country (Australia) and other musings on all things that come to mind.

BIO
Dr Olan Scott is an assistant professor in sport management at University of Canberra. My research into sport media particularly focuses on the mainstream media and fan engagement in social media.
I am heavily involved in industry-focused research including social media marketing, fan development, strategic planning, and brand-awareness market research

SUMMARY
Sport and the love of sport are among the defining characteristics of Australia and its people and it’s a multi-billion dollar industry to boot.
I delve into the complex point where these two factors meet, in the media and how sport is presented to its audience. My investigation examines how events are framed by the media for audience interpretation. In addition, I also research the use of social media, leading projects involved in social media marketing for professional sports teams.
My research provides a greater understanding of the way sports governing bodies, teams and players interact with the paying public to build their loyalty base. Understanding and improving the way the industry approaches and engages with fans offers sports an opportunity to improve its positive societal role.