Pawn America to open first Milwaukee-area store

Second-hand retailer Pawn America said it plans to open its first Milwaukee-area store Feb. 1 in West Allis.

The store will be located at 7530 W. Lincoln Ave. in the former Moline Jewelry & Loan location. Pawn America said the space has been renovated "from top to bottom, inside and out" to look like a big-box retail store.

"The family-friendly demographic of West Allis is a perfect match for us," Chuck Armstrong, community affairs director for Burnsville, Minn-based Pawn America, said in a press release announcing the planned opening.

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Having gotten millions of women out of jeans and into yoga pants, the Wilson family now wants to drape the world in $80 T-shirts.

Or at least part of the world, the part inhabited by young professionals living what the Wilsons call "full-contact" lives — up at 6, off to jobs where they're already making their mark, getting in a good workout, meeting friends, moving through the city and wanting luxury clothing that meets the needs of their smart, successful lifestyles.

Milwaukee, the Wilsons believe, is fertile ground for this market, so on Thursday, in a 1,300-square foot space in the Historic Third Ward, they'll open the 26th location of Kit and Ace, a barely-year-old clothing chain that has generated buzz far beyond its still-modest size.(6)