WEST LAFAYETTE, Ind. - In conjunction with the popular 212° weekly video series, Purdue Athletics today announces the debut of One Brick Higher.

Produced by Dearing Group for Purdue Athletics, the inaugural episode takes a behind-the-scenes look at the start of training camp for the football team, introduces the "A Players Manual" and reveals why first-year head coach Darrell Hazell chose "One Brick Higher" as the theme for the 2013 Boilermakers.

One Brick Higher will air nine times throughout the season.

Purdue Football 212° will continue, as well, focusing on game recaps. The Boilermakers open the season Aug. 31 at Cincinnati. The home opener is Sept. 7 vs. Indiana State. Kickoff at Ross-Ade Stadium is set for noon ET.