CONTENT MARKETING | MEDIA | REDES SOCIAIS

Web Summit: Conferences media professionals can’t miss

Web Summit starts in a few days. Did you manage to organize your schedule? Do you know what lectures you want to watch?

Preparation is key for this type of events. In Web Summit’s case, you’ll have to navigate through four intense days filled with 21 conferences and a world of lectures gathering more than 600 speakers. The big obstacle? Being able to organize your schedule so you don’t miss what’s really important.

Web Summit’s app can help you with that, since it recommends lectures based on your profile. However, it’s important to analyze each event and, for those who work or are interested in media, there are several conferences that should be attended.

The future and the survival of media, the digital language of the media, the relationship between media and social media or how to make money out of media projects are some of the topics in the agenda.

The debate will feature speakers from various international media powerhouses like Financial Times, Bloomberg, Associated Press or Forbes, and from other successful projects like Storyful or Re/code.

Social Media versus The Brand

Knowledge is Power. Media flocked to social platforms for two things, one is engaging audiences– and the second is the promise of more knowledge about them. Did they get what they were after? And should they proceed with caution?

The conventional narrative is that the traditional media model is broken. But yet news doesn’t stop needing constant reporting and media companies are somehow making it pay. How does the media monetise content without sacrificing quality, reputation and reader experience?