ST is No. 3 among local brands

04 Aug 2018

Article mentioned that The Straits Times (ST) has been ranked third among local brands that are most well-received by Singaporean consumers. This is according to the YouGov study on overall brand health. Mr Lucas Tok, marketing and retail lecturer at SP, opined that even though there are alternative sources of news, their credibility is still being constantly debated, especially with the rise of fake news. (The Straits Times, pB1)