And finally tonight an unusual tribute to an awe dashs pioneer in television. If you see outrageous ads on television today think of cal worthington. He just died at the age of 92. David wright shows us how his high spirits inspired a nation to come. Reporter: Calvin coolidge worthington was one of the original mad men. If your axle is a-saggin', go see cal. Reporter: Not in a brooks brothers suit, but a cowboy hat. Go see cal, go see cal, go see cal. Reporter: Always that jingle. And always a furry sidekick. His dog spot. Which might be a tiger. Or a grizzly bear. Or a horned bull. Or even shamu, the killer whale. Here in southern california, cal's off-the-wall antics made him more famous than the cars he sold. And he claimed to have sold more than a million of them. The same way crazy eddie was synonymous with electronics in new york city. It's christmas in august. His prices are insane. Reporter: That's what cal worthington did for cars here in the driving capital of america. Reporter: Cal's legacy lives on in viral video ads. Like this one for chuck testa taxidermy. Or this one. Shift it, shift it in forward. Reporter: For ar len's transmissions in burbank who say they were inspired by local pitchmen like cal. The reason we started making commercials like this is we always loved the art form of the commercial. Reporter: Shifting cal worthington's crazy legacy forward to youtube and beyond. David wright, abc news, los angeles.

This transcript has been automatically generated and may not be 100% accurate.