Jism 2 director Pooja Bhatt had announced that she will soon be auctioning off Sunny Leone, Randeep Hooda and Arunoday Singh's undergarments for charity.

She tweeted, "All our actors clothes and underwear to be auctioned for charity! Watch this space closer to release!"

The official Twitter handle of Jism 2 posted a very hot picture of Sunny Leone and tweeted, "Sneak peek of the garments to be auctioned online for charity. Disrobing never got more noble."

Jism 2, slated to release on July in 27, stars Randeep Hooda and Arunoday Singh along with Sunny, the Canadian adult film star of Indian origin. The film is co-produced by Dino Morea.

The Bhatts have always been known to adopt new techniques for publicity, but Pooja's brainwave to garner limelight for Jism 2 surely seems to be a master stroke. For the record, it's not just Sunny's wardrobe that will go under the hammer. Randeep and Arunoday's costume, too, will be put up for sale on the Internet.

Pooja said that given the sexy theme of the film and considering auction of innerwear of celebrities is a common trend in Hollywood, there is no harm in trying out the trick in India. She has pointed out that apart from generating hype for her film, the exercise will also generate good money for charity.