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>> August 12, 2011

Micro environment of business becomes from internal part of company. This environment includes different factors which can be controlled by company. Following are the main factors of micro environment

1. Suppliers

These people supply the goods to company. We can control them, if we pay them on the time. We should also keep contacts with multiple sources because it is very less risky. If one supplier stops to supply us, we can get raw material from other supplier.

2. Customers

Customers also affect on company's business. If we do not care our customers, our customers will buy from other company. Due to this, our sale will decrease. We should make good relation with our customers.

3. Market Intermediaries

Middlemen, physical distribution firms and marketing service agencies are main market intermediaries. We should choose best market intermediaries for fast distribution of our products.

4. Competitions

Company also have to face competition. If company has to win competition, it has to sell good quality product at lower price.

5. Public

Public is any group that has an actual or potential interest in or impact on an organisations ability to achieve its interests. Examples are

a) Media

b) Citizen

c) Local public

If we have to make public happy, we have to protect our environment. We have to produce our products in less polluted system.