Bravo revamps brand

Net's new tagline launches June 23

The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo's "Watch What Happens" tagline is being replaced with a new one, "By Bravo."

The network's new look will be introduced June 23 with the launch of the new docu-series "NYC Prep."

The "By Bravo" tagline will be used to brand the different genres of primetime series: "Food by Bravo" for "Top Chef," "Competition by Bravo" for "The Fashion Show," "Drama by Bravo" for "The Real Housewives" franchise, and "Funny by Bravo" for "Kathy Griffin: My Life on the D-List."

"The goal of this redesign is to give Bravo a fresh look that illustrates where our brand is going while staying true to our roots," said Bravo Media's general manager and exec vp Frances Berwick. "We're reflecting the strength of our brand and communicating this to our audience by transforming the signature talk bubble logo from a television message, 'Watch What Happens,' to a position of curation and ownership, 'By Bravo.' "