Perception – Not the Product is EVERYTHING

Watching Apple’s latest keynote/product launch, the marketer in me, couldn’t help but be amazed at the amount of work they do in presenting the product. Its nothing new for Apple but I think its the reason for their success.

The iPhone & the new Apple Watch are extremely innovative and ahead of its time but most of their products since have had competitors that were already doing a lot of the new features they are.

Apple’s presentation of these products is truly amazing. It reminds me of one of my kids favorite movies – Megamind.

Check out Apple’s iPhone 6 video:

Now look at Apples Apple watch video:

And the new Apple Watch video:

Un frickin real.

The perception of the product is badass. It appears its a MUST have. You start envisioning all the ways this is going to improve your life.