Research

Reader Forecast: Sky's the Limit

The new year looks to be a profitable one, according to Incentive readers

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by Andrea Doyle |
December 01, 2015

Gaining an Advantage
Of those respondents who are maintaining an incentive merchandise award program in 2016, 65.7 percent say it will help them gain an advantage over the competition for employee sales programs, 47.1 percent for channel sales programs, and 54.6 percent for non-sales employee programs.

Respondents also reported that their budget for gift cards/stored-value cards would increase 29.6 percent next year.

As far as the level of engagement within a company, 37.8 percent say it is better than a year ago for sales employees, 18.9 percent for channel sales partners, and 30.8 percent for non-sales employees.

Melissa Van Dyke, president of the Incentive Research Foundation, also weighed in on the survey. "This fits entirely with our most recent research showing that a positive view of the economy and shifts and the engagement movement are driving higher budgets," she says. "Measurement is also a strong topic with more than three-quarters of the market using one or more measurement techniques to help them gauge effectiveness. Barring any unforeseen calamity, it should be a positive year for incentives and incentive travel."