How Colours Affect Your Purchases

People subconsciously associate specific colours with certain feelings, and this has affect on how much you spend at a mall, according to marketing experts.All images courtesy: Getty Images

Black: For example black is the signature colour of sophistication. It dominates high-end makeup packaging and can even make inexpensive blushes and lipsticks seem more upscale.

Blue: Blue is a favourite for many people and it connotes trust and dependability. So, it is the most chosen logo color for financial institutions seeking to make people feel secure.

Burgundy: On the other hand burgundy reminds us of all things rich and refined. Its prismatic cousin, brown, has similar connotations of luxury.

Green: Green is often used by retailers to attract eco-minded clients.

Pink: Scientists found that seeing pink slows people's endocrine systems and tranquilizes tense muscles. How that might influence your wallet: Feeling relaxed may make it less painful to part with cash.

White: White suggests simplicity and purity. It also stands for modernity and honesty. Seventy-five percent of top skin-care brands are packaged in white.