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This gives users a good overview of how people are increasingly approaching their festive shopping across digital media and platforms, and helps us make some predictions about forthcoming Christmas behaviour for 2013.

This is just a brief companion to an article I wrote yesterday entitled do publishers’ paywalls kill sociability?, in which I asked a few questions around the subject of online publications asking readers to pay for content which they have traditionally enjoyed for free.

As this focussed mainly on larger newspapers, at the end of the post I suggested that I would follow up the article with a focus on smaller, start-up publishers and whether a paywall might be suitable for them or not.

This recent example was brought to my attention and I feel it makes for an interesting case-study.