Who wouldn’t love to see David Beckham running around in his briefs? Well, you can catch all that in his new Bodywear at H&M commercial. Launched yesterday, the video campaign was directed by none other than the talented Guy Ritche, bringing a different, more naked side of Beckham to the small screen.

This humorous campaign features soccer-hunk David running through the streets and gardens of Beverly Hills, wearing nothing but his boxer briefs. Ritche took a creative approach in bringing out the brand, he really knows how to keep viewers in tune… not just because it’s David running in his underwear.

With Valentine’s Day just around the corner, new colors have been added to the Bodywear collection including red and blue trims and underwear in utility tones.

You can view the full commercial below, as well as the behind-the-scenes footage. Trust us, you won’t be flipping the channels on this commercial break!

Behind-the-scenes footage:

David also took over the @hm Twitter account yesterday morning to answer questions from his fans. It seems that we cannot get enough of the Beckham family and their extensive brand coverage, from Burberry to H&M and Victoria’s very own e-commerce launch. We’re loving Tinsel Town’s most fashionable family!