LOWEST PRICESWould you pay up even a fraction of a cost for obscene celebrity endorsements & humungous advertisement budgets running from thousands to millions of euros or dollars? We bet you wouldn't want to. That's why we are here. We are able to offer you unbeatable prices on major sports nutrition products. By buying directly from the world's leading ingredient manufacturers, eliminating ALL middlemen (distributors, retailers and other commission agents), we are able to offer rock bottom prices on all major sports nutrition products. We shop around the world to provide you with the very best in business, something even big brands don't bother to.OUTSTANDING QUALITY We offer world's finest quality proteins, flavouring systems, amino acids and standardised herbal extracts to our customers. You won't find us spiking out proteins with cheap amino acids such as Lysine (which is used as pig feed) and creatine monohydrate to spike up the protein levels. Major companies do that to add more profit margins by adding these cheap amino acids (while using inferior quality protein such as WPC30 or WPC70 in just about every protein product they get their hands on while marketing them as "Highly Anabolic Formula". What you see is what you get from us. 100% pure protein with absolutely zero additives added to it. The protein percentage depicted on the label is for real. A certificate of analysis of every products is available on request. HUGE RANGEWe offer some of the largest range of products that actually work! All the ingredients what we have on offer have undergone extensive scientific human trials on their safety as well as effectiveness.ZERO PROPRIETARY BLENDSWe don't want our customers to lurch in dark when it comes to knowing how much of a particular ingredient is actually inside the bottle he/she has just bought. No pixie dust amounts to make a product look like "Damn! It's Loaded with SO MANY ingredients". Everything is clearly put down and included in legitimate quantities as per as scientific studies.r-BGH & ANTIBIOTICS FREE PROTEINSWe make sure that the milk proteins you're using are derived from cows/buffaloes which are NOT treated with r-BGH/Antibiotics, are grass fed, free range (and not tied up year along chugging down GMO Corn feed). We guarantee that all the milk proteins (including whey protein concentrate, isolate, hydrolysate, micellar casein, milk protein isolate, hydrolysed casein) are sourced from leading dairies in Denmark, Switzerland and Germany. One simply cannot get a better quality milk from anywhere in the world than these countries.VEGAN AMINO ACIDSDid you know that most branched chain amino acid (BCAA) supplements are made with synthetic amino acids, derived from human hair or bird feathers? Because eating human hair or duck feathers is disgusting, we make sure that all amino acid products we carry are manufactured from 100% natural, raw ingredients (vegetables) of non-animal origin. Guaranteed 100% Vegan Amino Acids with near 100% purity. Impurities found in other brands of amino acids can be as much as six times higher.STATE OF ART MANUFACTURING FACILITYAll the products are manufactured and packaged at our state of manufacturing facility located in the state of Sachsen, Germany - typical to very high German standards - true to it's "Made in Germany" heritage before exported all the way to India. Due to our centralised manufacturing location in Europe and even shorter lead times, we're able to formulate, manufacture and ship the product at a very fast rate which leads to unparalleled product freshness before it reaches your doorstep.ZERO ARTIFICIAL FLAVOURS & SWEETENERS95% or more sports nutrition products in the market are currently loaded with potential harmful artificial flavours, sweeteners, colours and preservatives. Potential side effects may include diminished sex drive, gastrointestinal problems, seizures, dizziness, and migraines, blurred vision, allergic reactions, blood sugar increases and weight gain. Taking products that are loaded with artificial colours, sweeteners and potentially dangerous chemicals seems like we are taking a step back from our ultimate goal - to feel and look great. That is why we choose to create only the best, using evidence-based nutrients from the world's top suppliers, in researched doses without any unnecessary, unproven ingredients making sure that they are naturally flavoured and sweetened to perfection.VEGETARIAN/VEGAN CAPSULESMany of us knowingly or unknowingly consume non-veg shiny shells derived from cows, pigs and other animals. Approximately 70% of the companies use gelatin capsules which are cheap. Gelatin is an animal by-product that is formed from collagen, a protein obtained from connective tissues, as well as certain organs of animals, which majority of our consumers see as a major drawback. So, absolutely no religious sentiments to play with, we make sure that all of our capsule products are guaranteed 100% vegetarian/vegan and made from pine-derived plant cellulose, or fermented tapioca – 100% safe and traceable while preservative-free, GMO & gluten free, 100% biodegradable and wholly sustainable. Additionally, unlike gelatin capsules, vegetarian capsules have no known potential health risks, even when consumed in a long term scenario as they are 100% natural and nontoxic.

Amino Acids

What are Amino Acids?

20% of the human body is made up of protein. Protein plays a crucial role in almost all biological processes and amino acids are the building blocks of it. Simply put, Protein is made of Peptides and Peptides are made of Amino Acids - They're the smallest denomination of building blocks of your body!

A large proportion of our cells, muscles and tissue is made up of amino acids, meaning they carry out many important bodily functions, such as giving cells their structure. They also play a key role in the transport and the storage of nutrients. Amino acids have an influence on the function of organs, glands, tendons and arteries. They are furthermore essential for healing wounds and repairing tissue, especially in the muscles, bones, skin and hair as well as for the removal of all kinds of waste deposits produced in connection with the metabolism.

Importance of Amino Acids

Why do the majority of people who go to the gym to build muscle know so little of amino acids and protein, and their importance in achieving our goal of muscle building? Amino acids; everyone has heard of them, protein powders list them. So what is the importance of them? Do we really need them?

Amino acids are the building blocks of protein and also muscle tissue. And they also play a major part in physiological processes relating to our energy, recovery, mood, brain function, muscle and strength gains, and also in our quest for fat loss.

There are 23 amino acids and 9 of these are classed as essential or indispensable amino acids (IAA) that must be obtained from our nutritional intake. The others are termed dispensable amino acids (DAA) or non-essential due to the body being able to synthesise them from other amino acids.

When we eat a meal we don't pay much attention to the content and balance of amino acids but the content of the meal determines the body and health building value of the protein food or supplement. In addition the importance of the amino acids content of our meal is important to support maximum growth we also have to take another factor into account which is to what extent these amino acids are actually delivered to the tissues when they are needed which takes us to the issues of digestion, absorption and also the bioavailability.

What is Bioavailability?

Eating our protein foods such as lean meats and non-fat dairy products, or having our protein drinks are the most common ways that we get our amino acids, we also can obtain amino acids from vegetables, and legumes also have levels of most amino acids. We can also use protein drinks and amino acid supplements as a convenient means to supplement our dietary needs.

The reason we use these supplements is the bioavailability of the amino acids. Bioavailability is a measure of the efficiency of delivery and how much of what is ingested is used for its intended use by the body. There are factors which determine the amino acid bioavailability. One is how much fat is contained in the protein source and the length of time it takes for the amino acids to be available for use by the body.

Cooking also can affect the amino acids; some are more or less sensitive to heat and cooking may cause decomposition of some amino acids. The physical nature of the particular food is also a factor, whether it is solid, liquid, powder, or even tablet, and to what extent it is chemically pre-digested as some amino acid supplements are, fillers and binders also can have an affect on the digestion of the amino acid. The condition of our digestive system can also have an affect on amino acid digestion, genetics, age, health, specific diseases and illnesses all have an affect on our digestion.

Amino Scids and Bodybuilding

Exercise, hormones and nutrients will all cause muscle growth. As will supplementation of free form amino acids high in the Branched Chain Amino Acids (BCAA's) Leucine, Isoleucine and Valine. The best time for us to get our amino acids is immediately after our training when the muscle is especially receptive to nutrients and also blood flow to the exercised muscles which still remains high. The solution to optimising our recovery and growth after training is a s meal composed of protein with both simple and some complex carbohydrates. This is the time when ideally we require a fast digesting protein such as whey protein.

Amino Acid Supplementation

The popularity of amino acid supplements has increased dramatically. Packaged workout and recovery drinks that contain hydrolysed (pre-digested) proteins and often some free-form amino acids can be found in most gyms. Also tubs of powdered or capsulated amino acids are being used by an increasing number of weight trainers. The good thing about these supplements is that they don't require digestion like food does. The term free-form means that they are free of chemical bonds to other molecules and as such move quickly through the stomach, into the small intestines where they are very rapidly absorbed into the blood stream. When absorbed, amino acids are processed by the liver. The liver can only process so many at one time, so by taking a dose of 3-4g of amino acids these will be rapidly absorbed and would exceed the liver's capacity which would result in the amino acids being directed to the tissues that would require them such as muscle that is recovering from your training.

Amino Acids and Energy

A lot of misconceptions exist about the muscle contraction and the use of energy substrates during heavy high intensity weight training. When performing your training using repetitive power workouts a substantial portion of your energy comes from non-carbohydrate sources. When your muscles contract they use stores of adenosine triphosphate (ATP, a substance vital to the energy processes of all our living cells) for the first few seconds. The compound used to immediately replenish these stores is creatine phosphate (CP). This is how the supplement creatine, became so popular to bodybuilders and strength trained athletes. Creatine is made from three amino acids: arginine, methionine and glycine. To keep our CP and ATP levels high, these amino acids must be kept elevated in our blood stream. The amino acids in creatine supplements can be supplied by foods in our diet but the process of elevating these amino acids takes a great deal of time in digestion, and also would be accompanied by fats and carbohydrates which may or may not be desired. So the use of free form amino acids, either alone or in combination with creatine supplements can provide direct source of energy for power and strength.

Amino Acids & Fat loss

In fat loss two major processes must occur (1) the mobilisation and circulation of stored fats in the body must be increased; and (2) Fats must be transported and converted to energy at the mitochondria (the powerhouse site of cells). Several nutrients can assist in the conversion of fat to energy including the amino acid methionine, which in sufficient amounts can help improve the transport and metabolism of fat. When attempting to keep our total calories down during dieting, amino acid supplements including BCAA's and glutamine can also help to keep our food volume down but still provide support directly to the muscles, liver and our immune systems which are critical to optimising our body composition.

Amino Acids & Muscle Catabolism

Our body has the ability to breakdown our muscle tissue for use as an energy source during heavy exercise. This is part of a bodily process called gluconeogenesis which means producing or generating glucose from non-carbohydrate sources. The part of this reaction that is important to us as bodybuilders is known as the glucose – alanine cycle, in which the BCAA's are stripped from the muscle tissue and parts of them being converted to the amino acid alanine, which is then transported to the liver and converted into glucose. If we consume supplemental BCAA's the body does not have to breakdown our muscle tissue to gain extra energy. Studies have concluded that the use of BCAA's (up to 4g) during and after training can result in a significant reduction of muscle breakdown during training. Catabolism of muscle can cause shrinkage of our muscles and muscle soreness and may also lead us to injury.