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New e-book subscription service Entitle launches

The idea of a "Netflix for books" e-book service is too delicious to resist. Amazon has a version, its Kindle Lending Library. Oyster launched a high-profile e-book subscription service in October. That same month Scribd, which has been putting large documents on the Web since 2007, launched an e-book subscription service too. Who can make it work? What kind of model is best?