“As the video marketplace continues to segment across price points and offerings, we believe a high quality, lower priced option for internet-only subscribers is very important,” said Viacom President and CEO Bob Bakish about the offering. “We’re excited to have our global brands as part of Spectrum TV Essentials at launch.”

The Spectrum TV app arrived on the App Store on January 3. With the release, Charter Spectrum became the first U.S. basic cable company to offer support for tvOS 12’s zero sign-on functionality.

Apple’s zero sign-on automatically authenticates existing subscriptions, allowing users to seamlessly access channels and on-demand content provided through their selected cable bundle. Zero sign-on is an evolution to single sign-on, which debuted in 2016 to streamline the log in process for a growing number of third-party video streaming apps.