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A Website Without SEO Is Like Expecting Your Car to Drive Without Gas

Imagine yourself buying a new car and never putting gas in it. How will you get from point A to point B? Your company’s website is like a car, and SEO is like the gas you need to power your car. M16 provides you with premium digital fuel and is one of the best Atlanta SEO Companies to partner with.

Based on a search traffic study of 920 million web pages in Ahrefs Content Explorer, 90.88% of all pages get ZERO traffic from Google. So, how can you avoid being part of the vast majority of web pages with no traffic?

SEO is a key digital tactic but no one should begin digital marketing without a website marketing strategy. It is important because SEO allows search engines to show your site to more people who are most likely to find your content relevant without a pay per click (PPC) fee.

Making technical and on-page enhancements to your website will help you creep closer to the coveted first three spots on the first page.

Similarly, off-page SEO with quality backlinks can skyrocket your rankings. But SEO is NOT an overnight solution. A successful local SEO Atlanta strategy requires more local link tactics and geo-relevant brand mentions. Organic SEO is similar to local SEO but requires optimization for Google RankBrain.

It’s important to know that implementing an SEO program will take time and patience, but it will ultimately pay off significantly.

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How Long Will SEO Take to Rank My Website On Google Search Results?

M16’s Atlanta SEO expert team generally agrees with leading SEO experts that SEO results take 4 to 6 months to see significant growth in the amount of traffic coming to your site. Here’s what you can expect.

Month 2 – Technical SEO continues based on the site audit results. We also dive deeper into content planning and other on-page SEO efforts.

Month 3 – Content development including work on FAQs, blogs, white papers, and services/products become the main priority. By the end of the 3rd month, we usually start to see search engine ranking results improve.

Month 4 – Continued content development, technical SEO and backlinks become the foundation for ongoing SEO success. By the end of month 4, you can expect increased rankings, traffic and leads.

Month 5 – Activities in month 3 and 4 can be longer depending on the amount of content, size of the website and number of keywords we are targeting.

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M16’s Top Six Key Ranking Factors Driving Organic SEO and Local SEO

Keyword Research: Every Atlanta SEO expert at M16 understands that all search engine marketing efforts begin with keyword research that drives valuable traffic to create success. Researching your target market’s keyword queries helps predict shifts in demand for products or services you are marketing. Targeting the wrong keywords will generate the wrong traffic with visitors who will quickly leave.

Content Development: Without high-quality content on your website, the rest of your SEO efforts will be all for naught. So how does M16 achieve high-quality content? We make sure that all the copy on your home and core pages is well-written, relevant, and highly descriptive. We include the keywords that you would like to rank for but never overuse your keywords to make your content sound nonsensical.

Social Media and Reviews: According to Moz, reviews are 8.4% of the SEO ranking pie, which means Google My Business reviews are absolutely essential to your business’ SEO rankings. The correlation between social media and SEO rankings is a little more obscure, but not without merit. Although correlation does not mean causation, more shares, likes, and comments leads to more traffic.

Backlinks: Backlinks remain one of the strongest ranking signals in Google’s search engine algorithm. A backlink is a link on another website that leads back to your website. Search engines see backlinks on high-authority domains as an indicator that your page also has the authority and will be relevant to viewers. Beware that backlinking can also work against you if your links are from irrelevant or low-quality blogs, forums or disreputable sites. Google knows, and they will penalize you!

Local Citations and Reviews: A citation is an online reference to your business’ name, address and phone number. This includes listing on any of the online directory sites. Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links, citations don’t need to be linked to your business’ website for them to boost your SEO.

Technical SEO: Technical SEO refers to 2 optimization techniques. The first allows a search engine to crawl a website for more information about a business, product or service, and the second, called indexing, allows a search engine to add pages from your website to its search engine database. Site speed, optimized images, canonicalization of URLs, schema markup and well structured robot.txt files are among the most important technical aspects of SEO.