Archive for the ‘Lifestyle Lounge’ tag

The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival. Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.

While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.

Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!