Time to PLAY with SodaStreamBubbles Your Way, Again

Design meets function. SodaStream has partnered with Yves Behar, world-renowned designer, to create the new SodaStream Play™ home carbonation system. Behar's minimalistic sleek design re-shapes the interface and shape of the SodaStream system, and makes it ultra-simple to use.According to SodaStream chief innovation & design officer Yaron Kopel, said: "After a successful collaboration with renowned global designer Yves Béhar on SodaStream Source, we decided to partner with him once again to create Play – a machine which maintains the design language of the Source family, but still has a clear identity, is priced lower and appeals to more segments of the market."

Here's how to "PLAY"You can turn plain water into sparkling drinks in seconds with the SodaStream PLAY home soda maker. It is the first SodaStream model to feature a new, innovative easy snap-lock bottle insertion and automatic auto lift slider. which carbonates tap water in just three seconds. The slider automatically returns to its original position after carbonation. It also includes a snap-lock mechanism, which locks the carbonating bottle into the bottle rest in one single-push motion. Why the name PLAY? We think the name is appropriate because of its lighthearted playful design and yes, it's is fun to use.

PLAY™ Starter Kits:

PLAY home soda maker

Reusable 1 Liter BPA-free carbonating bottle with fizz-preserving cap

1 15 Liter starter carbonator makes up to 15 liters

The Play is flexible, and works with either the 60L or 130L CO2 cylinders,

Sodamix flavor taste sampler (6 flavors)

$89.99

Available colors - white, black, red, blue

3 year limited warranty

The SodaStream Play is currently available at Wal-Mart and WalMart.com, and is coming soon to Bed, Bath and Beyond and major housewares retailers

See the SodaStream PLAY in action:

Special Note from KosherEye: SodaStream is headquartered in Israel and has numerous production plants; its principal manufacturing facility is located in the West Bank settlement of Ma'ale Adumim. The World Bank estimates the unemployment rate in the West Bank at 22 percent. SodaStream employs hundreds of Palestinian workers from East Jerusalem and the West Bank making it one of the largest employers in the area.

We encourage our readers to consider purchasing a SodaStream for either personal use or as a gift. Add SodaStream to your Jewish New Year hostess or corporate gifts. SodaStream produces superb products, and it employs thousands of Israeli Jews and Arabs. We encourage our readers to shop Israel, and shop SodaStream.