Our own experiments with Snapchat Lenses and potential applications

Tracy Tsang - March 10, 2019

To get a better idea of what’s possible with Snapchat Lenses, you really need to try them for yourself. Here are some lenses I created as experiments and collaborations to give some inspirations on how you can leverage AR lenses for your marketing campaigns. So go ahead, fire up Snapchat and point your camera at the Snapcode and long press to unlock the lens experience (or click on the URL if you’re reading this on your phone).

Make up brands and MUAs/influencers, if you’re looking to increase brand awareness and engage your community, you can now create your own AR makeup try-on lens and add a Snapcode to either make up tutorials or e-commerce to enable your fans to try specific looks. For launching a new range, you can also add context using accessories or a virtual background for set your brand apart from others.

Can we make supporting sustainability fun? This ‘Adopt a tree’ hippy dress up lens was created in collaboration with Ecomatcher, a tech company working with NGOs to use tree gifting as a way for corporates to offset their carbon footprint.