He previously hosted a hedonistic £360,000 'party of a lifetime' at his palatial property in Helensvale on the Gold Coast and a risque Freaks Unleashed house party.

(Image: candyshopmansion/Instagram)

Guests are handpicked by The Candyman (Image: Instagram)

For his Freaks Unleashed parties The Candyman, who owns FreeChoice Australia, choose prospective partygoers after they sent in a photo and filled out a questionnaire asking about their 'freakiest traits.'

Inside the Candy Mansion (Image: Instagram)

But those considered for his latest bash had to commit to something more permanent with his company trademark tattooed on their flesh.

He flaunts a very lavish lifestyle (Image: Instagram)

The tobacco tycoon was slammed by critics earlier this week after sharing photographs of naked women sporting matching tattoos of his company logo.

The Candyman was accused of 'branding' the women after they got the inking as part of a competition where the first 40 people with the tattoo won free flights to Australia to attend one of his frivolous parties.

(Image: candyshopmansion/Instagram)

(Image: candyshopmansion/Instagram)

The successful men and women who got the Candyman's Free Choice logo in time were flown to Brisbane with a ticket to his infamous Candy Shop Mansion Party.

Born in 1972, social media star Beynon is the heir to the empire which was founded by his parents.

A failed soccer player, the party monster became a successful fashion model in the 1990s.

Now styled as ‘Candyman’, Beynon posts pictures of his flamboyant lifestyle on Instagram where he boasts over 640,000 followers.