If you want to effectively use social media to grow your business (and weather Google's algorithms), you've got to build an audience around your brand. At the heart of building this community is generating, sharing, and providing value. Learn more about the difference between sharing value and self promotion and receive tips on planning a content calendar.

If you want to effectively use social media to grow your business (and weather Google's algorithms), you've got to build an audience around your brand. At the heart of building this community is generating, sharing, and providing value. Learn more about the difference between sharing value and self promotion and receive tips on planning a content calendar.

SEMPO Members attend for FREE, but you must register to attend. Nonmembers pay $15.

Mackenzie Fogelson, Owner, Mack Web Solutions

Mackenzie Fogelson is the owner of Mack Web Solutions, a company that specializes in building online community and transforming businesses through SEO, social media, and content marketing. She would love to connect on Twitter and Google+.