“Why should I invest in Customer Experience? What’s in it for me? Business is doing just fine as it is. And besides: We don’t get a lot of complaints. So I suppose everybody is happy!” If this is you speaking, think again. “Not getting a lot of complaints” just won’t bring you loyal customers. Research taught us that unsatisfied customers…

Most people will intuitively recognize the value of a great customer experience. We, as customers, love interacting with the brands that deliver those experiences, become loyal to that brand and tell all our friends and family about our experiences, even the tiniest things people do for you. Creating this customer experience is not just another thing to do, or a…