The adorable Zooey Deschanel looks gorgeous in the latest ad for the new Rimmel Lasting Finish Lipstick. The lipstick comes with an improved formula and new, deluxe packaging!

“Fun, pretty and hip.” This is how charismatic Zooey Deschanel describes “the London look”. Gorgeous Zooey Deschanel was named brand ambassador of Rimmel London in March last year. Now, the famous British beauty company has released the new Rimmel Lasting Finish Lipstick ad with the beautiful singer/actress looking absolutely adorable, girlish, yet very seductive wearing the Heart Breaker shade.

The “(500) Days of Summer” star was considered as being the perfect image for the label. “We wanted to add an American voice. We have an American beauty with London confidence,” said Rick Goldberg, vice president of marketing for Rimmel London.

Zooey Deschanel, who is the face of a new lash accelerating mascara, a perfecting powder foundation and of the lasting lipstick, said that, “I love makeup. I’ve been wearing different beauty products for years. I shop everywhere and I love the fact you can get such great looks at a reasonable price. I want to be associated with products that are accessible for everyone.”