Calculating ROI for HR and Training Initiatives

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Chris Kirchner, Owner, ROI Consultant, Metrics2Meetings

In a changing industry with increasing economic scrutiny, Adult Learning professionals need to evolve skills, tools and resources to stay relevant and prove value. This can be accomplished by elevating their role within the organization and demonstrating how programs directly impact the business and provide a positive Return on Investments. The Phillips ROI Methodology™ is endorsed by ASTD and is the industry standard for measuring Business Impact and ROI. This presentation will feature relevant case studies and provide an introduction to the methodology, tools and resources for developing and ROI Initiative or study.

Chris Kirchner is the owner of Metrics2Meetings, LLC and provides consulting and services for experiential programs.

A 20 year veteran in experiential marketing, Chris’ career started in non-profit cause related marketing throughout the South East. After a successful career in non-profit, Chris was recruited to manage experiential events at Lowe’s Home Improvement (a Fortune 100 Company) and the successful re-launch of the “How-To Clinics”, an educational point of sale customer program in over 1000 stores. Chris’ career led to an opportunity in a national B2B technology company managing all experiential customer and channel programs - including educational seminars, tradeshows, conferences and incentive programs.

As an Associate Member of the ROI Institute and co-author of Proving the Value of Meetings and Events; Chris is an independent consultant working with clients as a program strategist providing consulting services for business alignment, program development and performance evaluations including Business Impact and ROI analytics. Specializing in corporate Face-to-Face programs, incentives, meetings and marketing events - M2M's consulting services leverage The Phillips ROI Methodology™, industry best practices to design programs that drive desired business results.