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Failure to plan is planning to fail. We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and pay the price later). We see this time and again when it comes to brands and their Facebook marketing strategy. Sometimes, their messaging misses the […]

Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about. Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will like your ads and which images will catch their attention… […]

Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those factors include, but are not limited to: A temporary change in competition for your target audiences. Facebook has a lot companies that test several audiences to find the ones that […]