This is the one thing that could happen that would stop me from ordering an Oculus Rift. What a monumentally bad decision. And I can't believe they paid that much for it - seems like a big gamble on a company that hasn't really even launched yet.

I had really been looking forward to this. But the threat of bundling the Rift together with social crap could be enough to turn me off; I don't even like games with a heavy multiplayer focus, social sharing ignored.

Derp. I saw @peregrinus_bis's post on this before this one. I'll repeat what I said there:

I get them buying WhatsApp, but wtf? The Oculus Rift looks kinda cool for things like Star Citizen, Elite: Dangerous, and other 3D games, but why the hell would I strap that to my head to look at baby pictures, urban legends, Farmville, and incoherent babbling?

On what grounds? Kickstarting is not investing. It is patronage in the classical sense, only distributed. If you were a rich patron of the arts, and a recipient of your largess does something you didn't like, the only solution was to refrain from further contributions.

So... 2 Instagrams, or just over 10% of a WhatsApp... Is moving inane data snippets over a network purpose built for moving data snippets really valued that highly against actually doing engineering these days?

Stop buying things that are awesome, thereby meaning I will refuse to use them. He's gonna shift the Rift WAY off the gaming course and turn it into something meaninglesss and idiotic that will be a gimmicky version of webcams.