Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Health and Wellness Market Outpaces Standard Food and Beverages

The global health and wellness market continues to outpace standard foods and beverages. Multinationals follow the United Nation’s sustainable development goals and link their business strategies towards the provision of healthy and nutritious food and this is reflected in the reformulation of specific brands and acquisitive activity. Regulatory challenges such as labelling of probiotic products remain an issue in some markets despite the growth potential.