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HELP! I've read this very interesting post, and most of the comments, but as a new user of FB ads, I'm having a hard time understanding the difference between 'Targetted Reach' & 'Potential Reach'. When I click on the data for both my Sponsored Stories ad & my Promoted Post ad, despite the 'Targetted Reach' of several thousands, my 'Potential Reach' shows as 20........ What am I missing?