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Wednesday, February 20, 2013

ESPN Honors Earnhardt In New Promo

ESPN will debut a new
promotional spot paying homage to the legendary No. 3 of the late NASCAR
champion Dale Earnhardt during the telecast of Saturday’s season-opening NASCAR
Nationwide Series race from Daytona International Speedway.

Austin Dillon drives No.
3 in the NASCAR Nationwide series; a car owned by his grandfather, Richard
Childress, who also was Earnhardt’s car owner. Childress had stopped using the
number following Earnhardt’s death in the 2001 Daytona 500, until Dillon began
racing in the NASCAR Camping World Truck Series three seasons ago.

In the new ESPN spot,
images of NASCAR fans and their reverence for the No. 3 run under a narration
from Dillon, who speaks of his respect for Earnhardt, the number and NASCAR fans,
as well as his desire to make his own mark in the sport.

The commercial continues
ESPN’s “Names Are Made Here” campaign for the NASCAR Nationwide Series, which
ESPN airs for the full season. The spot will air across ESPN programming
through July.