2| How will you create awareness of your business?

If they do not know about you; you cannot be an option in their purchase decision.

There are many options for promoting your business. Where to invest your marketing dollars will depend on your business, industry and target customers.

Keep in mind that 89% of your potential customers will go online first to choose between your company and the competition, so …

You must not only establish but also maintain an online presence if you want to remain competitive. Because, if your potential customers can’t find you online, you are not an option in their purchase decision.

You can, depending on your target market, have an integrated marketing approach to create top-of-mind awareness by using traditional marketing tactics such as networking, direct mail, or trade shows, with online marketing.

3| What is your Unique Selling Proposition (USP)?

Why do customers choose your business over your competitors’ and why should they keep coming back if your business is NOT the biggest, the cheapest, or the only one providing your product or service?