There’s no content marketing without content. It’s critical to the success of your online business. Content helps drive traffic to your site by making you recognizable to search engines, helps people connect with you, and most importantly, it drives sales. In short, you can never have enough good content.Continue Reading >>

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s clear that superior content is the gateway to greater rewards in each.

In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?Continue Reading >>

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.

Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.