Resume

LAUREL SHAW

I am an enthusiastic, adaptable, professional, and creative problem-solver, with more than 20 years experience as a website designer, developer, and content creator. Freelancing and client work kept me busy and up-to-date while raising a family. My skills are varied, both deep and wide. My expertise, despite what job titles may indicate, is heavily weighted in the direction of content creation and client education. I absolutely love, and excel at, writing copy for web sites, social media, and print pieces.

EXPERIENCE

Web Developer/Designer, Xpressions, Cedar Falls, Iowa — 2013-2017

Recreating databases and web sites to sell a wide variety of products both nationally and internationally. Working with PHP and Drupal to rebuild sites while still maintaining existing sites. Writing copy for e-commerce items.

Create web sites from the ground up. Work closely with clients through the entire process, managing the project with the client. Maintaining websites for clients. Instructing clients on how to manage and participate in their own site maintenance. Developing SEO and analytics processes that fulfill the needs of each individual client (i.e. no cookie cutter stuff). Leading clients through the process.

Web Designer – PIPAC, Cedar Falls, Iowa —2004-2005

Design, build, write, and maintain half a dozen sites for a variety of varied corporate entities. Work with outside marketing agencies to fulfill SEO requirements.

Web Associate, ADC, Eden Prairie, MN — 2003-2004

As part of the Marketing Department at corporate headquarters, develop strategies for electronic marketing, program sections of the corporate web site, work with design firm on reworking of the corporate web site. Work on the team dedicated to building a new intranet from scratch.

Web Design Consultant, Spherion, Minneapolis, MN — 2001-2002

Consult with clients around the country on the design and build of their web presences. Special focus as a consultant was web site usability and design.

Tech support/IT setup for a local retail business – 2012 Political Campaign Chair of a successful local political campaign – 2013 Committee member for school bond election committee – 2014Committee member – Cedar Falls Schools Redistricting – 2014Election Official and Chairperson – Black Hawk County, Iowa 2017-present

EDUCATION

University of Minnesota, Duluth — Art Education, 1995Normandale Community College — HIT Implementation Support Specialist Certificate