Product Information Management Comes to Life at EnterWorks Engage 2017!

The atmosphere was electric at the EnterWorks Engage 2017 User Conference! EnterWorks’ Product Information Management (PIM) and Master Data Management (MDM) solution experts and leadership team gathered with our amazing group of customers for a packed schedule of informative sessions, customer presentations, inspiring keynotes, and a little southern fun on the side. And, by the way, when we say “electric,” we mean it literally. For the second year, our customer Fender brought the house down with a performance by its house band, Fender Blues!

Our 2017 Engage Conference centered around our relationships with customers and partners, and how we are expanding EnterWorks to take PIM and MDM solutions to a new level of competency in a rapidly evolving market.

Performances by EnterWorks customer Fender and their band, Fender Blues

The digital wave that has transformed commerce is putting our type of technology and expertise front and center. Increasing demands for fresh, dynamic content mean that content and commerce are truly linked and that content in context requires a multi-domain approach for individualized offers.

We understand, more than ever, how important the enablement of robust and compelling content is for our customers’ success. That’s why we structure our Engage conference around shared learnings, real use cases, and visions for taking on future challenges.

A Conference with Heart

Engage Has Heart: Following a networking event, EnterWorks donated cowboy hats through Wild Horse Saloon to children participating in the Special Olympics.

As the importance of compelling content grows for omnichannel organizations, so does the EnterWorks User Conference. In fact, the Engage event doubled this year in size, attendees, and activities. And all of our attendees want even more for Engage 2018 (the planning starts now!).

Networking events also included box seats at a Titans game and Country Music Hall of Fame visit with a songwriting / recording session.

Another change this year: Our conference welcomed partners and prospects. Their overwhelming observation was how tight the customer-EnterWorks relationship is. Indeed, our conference is all about the give and take of open feedback, the intellectual challenge in discussing new trends, and building on the bonds of fellowship that sustain us in our collaborations.

Thank you to the EnterWorks team and our customers, partners, and prospects for making EnterWorks Engage 2017 a huge success! We look forward to further advancements and collaboration throughout the year as we take our PIM and MDM platform, and the success of our customers, to the next level.

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.