The shocking truth about SEO: it's not as complicated as you think

As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’. PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain. It has suited both industries, to be known this way.Read the full article