Parature, a cloud-based customer service software, announced today the appointment of Mike Minelli as chief revenue officer and executive vice president. Minelli has 20 years of mid-market software experience and more than 10 years experience within cloud computing and software-as-a-service (SaaS) delivery models. Minelli will lead all sales, service, and support operations for the company.

“Mike’s significant leadership experience with successful cloud companies will enable us to accelerate Parature’s success at revolutionizing the way companies engage and help their customers,” said Tim Davenport, CEO of Parature, in a statement. “Mike has an impressive record of success in global sales and operations leadership, and is experienced in building and managing highly productive sales, service and support teams.”

Duke Chung, founder and chief strategy officer at Parature, commented in a statement that, “Mike joins Parature at the perfect time. He shares our vision of how customer service solutions will dramatically change to provide answers anywhere customers spend time – Web sites, mobile devices, or social media platforms.”

Minelli served as a senior sales executive at Salesforce.com and also held executive sales positions at Covisint, Everdream (acquired by Dell), Opsware (formerly Loudcloud, and later acquired by Hewlett Packard), Epiphany, Netscape, and Lotus Development.

“As we see the convergence of social networks and personalized customer experiences changing the game for every business, I am excited to become part of a passionate and driven team that is entirely focused on their customers’ success,” said Minelli in a statement. “Parature serves a vast market as one of the fastest-growing cloud-computing software companies in North America, and I look forward to being an integral part of the company’s success for the next decade of its growth.”

Parature’s engagement software integrates a multichannel system that allows organizations to manage all support needs within traditional and social channels. Parature software aims to increase efficiency across organizations, improving processes among customer support, operations, marketing, development, and sales.