victoria jackson

Marketing is both an art and a science. The art is the creative and thinking “outside the box”. The science is evaluating what we have done to find what works and what doesn’t. So, before you start your 2017 Marketing Plan take the time to determine what you need to do different this year versus last year.

Anyone in marketing is aware of Google algorithms and the impact it has on your sites search ranking. We take the time to meticulously use our key words and make sure the Meta data is there for all our content and site to be found, among other things. Consider thinking about it the opposite way; as a customer searching for something.

Is your website tired? Your company’s website is your clients’ first impression. We all know how important first impressions are. Does your website convey the image that you want for your brand? Website styles, like fashions, change over time. What was cutting edge a few years ago, now looks tired and dated. More important than the fickle nature of fashion and trends, is the Google SERP.

The home building industry is heating up in many locations around the country. In some places it is getting difficult to find labor. While this is good news for the economy and good news for the industry; it is more important than ever to stay on top of the trends and news. Below we have highlighted 3 home building influencers to follow on social media.

Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

It is not enough to paste pictures of houses on your website and expect people to buy. First, you have to have other helpful content to attract people to your website. The content you include on your website should answer a need for your customers depending on where they are in their buying journey. Attract visitors: The first stage of the buying process is browsing.

By now you should realize that a strong real estate blog is critical for your business. It is a cost effective option to attract leads, build your client base, and convert those leads into bona-fide buyers and sellers. A frequent and timely blog will help you to build your clientele organically and cut down your cost of advertising, too.

VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.

Ever since Expedia’s acquisition of HomeAway, VRBO’s parent company, travelers will now be charged an additional service fee, anywhere from 4-10% based on the total amount of the rental, but not to exceed $499, sources say. This new charge is in addition to the listing fees that are already being paid by the homeowner and the credit card fees that are collected by the company ...