EDIT by Jeanne Beker Fall 2010 Preview

We live in a world where celebrity clothing lines are dime a dozen. And while I have no idea who in their right mind would ever even consider buying something with Heidi Montag’s name on it, when The Bay invited me to attend an intimate preview of Jeanne Beker’s new clothing line EDIT, it really made sense. After all, Jeanne is an iconic figure of Canadian fashion with an immaculate sense of style and an immense knowledge of the industry – who better than her?

And though Jeanne didn’t design the collection herself (“I’m not a designer!” – she exclaimed), she did have a hand in editing the collection to create a selection of simple, yet timeless pieces, ranging in price from $79-$195 and sizes 2-16. There’s a classic pencil skirt, a structured blazer, crisp white button-up, ubiquitous LBD – all staples in any working woman’s closet. My favorite of all was the cozy cape ($195), that came in grey and camel colors – such a versatile and fun piece to rock for fall – definitely a must-have on my list. But EDIT is not just for the ladies at the office – available are also Jeanne Jeans and Jeanne Jeggings, with portion of sales going toward Dress for Success.

The launch of EDIT not-so-accidentally coincides with the 25-year anniversary of Fashion Television, which drove Jeanne to do something a bit more personal to share with the world. The collection consists of 25 pieces, and will be available at 65 Bay stores come September.

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Comments

I was so intrigued when I heard about this. I actually saw the line at the Queen St store just yesterday…lots of classic pieces for Fall. They have the line right beside Moon, so I got to check that out too. So many amazing lines to choose from at the Bay now!

I purchased the white oversized blouse. I love the look but after one washing, it looks worn out already. Not happy :(. I also purchased the grey cape style jacket and a black boyfriend blazer. Hope they stand up better than the blouse for what I paid.

I love this line of clothing. I love that it is affordable. BUT I don’t love the quality. I bought the boyfriend jacket, the long red shirt and the black jeggings. One wash and the shirt shrank badly. (I followed the instructions carefully.) I returned the shirt and got my money back. I am currently sewing the snap back on the jacket. One of the pockets in the jacket ripped first wearing. And the snap on the pants is so small I can’t do it up. Keep doing the line but fix the quality.

WHAT I WORE

WHO IS NELIA?

Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She is currently a member of Yorkdale Shopping Centre's Style Council, helping shoppers solve their fashion dilemmas one blog post at a time. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…