2008 One Show Competition Winners

Education

May 05, 2008

~Partnership with Doritos offers dream opportunity to work for iconic brand~

NEW YORK, NY (May 5, 2008)— The 2008 One Show College Competition, the premiere international student awards competition in advertising and design, announced the winners of the coveted Gold, Silver and Bronze Pencils who will be awarded at a ceremony May 8 at New York's Prince George Ballroom. The student awards, produced by the non-profit organization The One Club, awarded twelve Pencils, judged by the same elite international jury of art directors, copywriters, designers and creative directors who judge the One Show, One Show Design and One Show Interactive.

This year, over one thousand students from 113 colleges and universities in 17 countries competed to create advertisements in four categories—Print, Television, Innovative Marketing and Interactive—for the Doritos brand. Those submitting in the Design category were challenged to create design posters for an alternate brief—to raise awareness around a social cause of their choice.

"Many students who have entered and won One Show Pencils have gone on to incredible careers in the industry," said Mary Warlick, Chief Executive Officer of The One Club. "For the first time, we gave students the opportunity to create work for a major Super Bowl advertiser and—in keeping with our commitment to further altruism within the advertising industry—offered the alternate brief option which generated a remarkable 348 entries."

The One Club also named Austin O'Connor from the University of Colorado-Bolder as the recipient of the 11th Annual Patrick Kelly Scholarship award based on the merits of his application, portfolio and glowing teacher recommendations. The scholarship fund was established by Euro RSCG MVBMS Partners, New York, in honor of the late Patrick Kelly, award-winning copywriter and commercial director.

Student Pencil Winner Highlights

The print category received 376 entries. A Gold Pencil was awarded to art director/writer duo Elliot Nordstrom and Phil Van Buren of the University of Colorado for their campaign titled "There is Only One" which artfully featured the unique Doritos chip as the standout in a sea of generic potatoes chips, tortilla chips and crackers.

Other highlights of the show include a Gold Pencil awarded in the Interactive category to art director Thomas Jonsson and writer Cark Fredrik Jannerfeldt of Berghs School of Communication, Stockholm for "We don't like banners," an innovative computer plug-in program that would detect where advertising banners are placed and override them with your own personalized content. The tag line reads: "What if the Internet was just like a bag of Doritos. Filled only with the stuff you like."

The design category received the greatest number of entries this year with 374. A Gold Pencil was awarded to designer and illustrator Ronald J. Cala II of the Tyler School of Art, Temple University for his "Hope for Peace" optical illusion poster depicting the black cutout shape of two young frolicking children, with the image of a dove visible in the negative white space.

The One Show College Competition is part of the larger One Show Festival which kicked off on Monday, May 5 with the 14th Annual Student Exhibition, showcasing the best work from graduating seniors from around the world.

***A complete list of 2008 One Show College Competition Gold, Silver and Bronze Pencil winners and finalists entries (including school and award title) can be found as of 10:00 PM, on Thursday, May 8 at www.enteroneshow.org.