Big Box International Pte. Ltd. is the holding company for Action City, a 14-stores retail chain built on the passion for wanting to re-introduce play in small but significant ways into our everyday lives while holding on to the child-like belief that play is not frivolous; it is serious (but fun) stuff.

Our mission is to inspire people to reDiscover the Joy of Play, and our business focus is on the developing and marketing of FUNIQUE (fun + unique) products. The company sources, designs, and distributes toys and gifts that add a touch of PLAY to daily life.

Action City @ Bugis Junction in Singappore

Popular brands we have developed include Breadou, Love Hug, Kido Daruma, Ikiru & Friends, and Springgy.

In addition to the many brands we retail via Action City (such as Tomy, Bandai, Disney, Nohohon, Tamagotchi, Evirob, Tofu-Oyako and Gloomy Bear), we also represent brands such as Medicom Toy (Be@rbrick & Kubrick), Hot Toys, Care Bears and Ugly Dolls.