"Innovation distinguishes between a leader and a follower." - Steve Jobs

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?" - Steve Jobs

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." - Steve Jobs, Fortune, Nov. 9, 1998

"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now." - Steve Jobs

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines." - Steve Jobs

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation." - Steve Jobs

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." - Steve Jobs, Business Week, May 25 1998

"I'm as proud of what we don't do as I am of what we do." - Steve Jobs

"We used to dream about this stuff. Now, we get to build it. It's pretty neat." - Steve Jobs

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." - Steve Jobs