2019 FIFA Women’s World Cup Tournament Report

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caytoo's 2019 FIFA Women's World Cup Tournament Report provides detailed insights into the sponsorship and reach of the biggest women’s sporting event of the year. Discover how sponsors made the most of the 2019 FIFA Women's World Cup and gain a better understanding of the tournament's audience in this report.

About

The 2019 FIFA Women’s World Cup was the eighth edition of the FIFA Women’s World Cup, the most prestigious international football tournament contested by 24 women’s national teams (4 debutants) representing member associations of FIFA. It was hosted by France between 7 June and 7 July 2019, with matches staged in nine cities.

In March 2015, France won the right to host the event; the first time the country has hosted the women’s tournament, and the third time by a European nation. The United States entered the competition as defending champions after winning the 2015 edition in Canada. It was also the first Women’s World Cup to use the video assistant referee (VAR) system.

The biggest women’s sporting event of the year was predicted to be the best performing Women’s World Cup in history in terms of viewership and popularity. Brands are riding the wave of women’s football popularity through partnering with the tournament and competing nations to reach and engage fans. FIFA set ambitions of reaching a television audience of more than 1 billion people, offering brands an ideal opportunity to support the growth of women’s football at a time when it is relatively cheap (compared to the men’s game) to associate your brand with a monumental football tournament – the FIFA World Cup.