American youth retail brand, Aéropostale, launched its first flagship store in India, on Nov 7, at Select Citywalk Mall, Saket in New Delhi. Toast Events was given the mandate to conceptualise and execute the launch for the apparel brand through a line-up of events and experiences. Presenting the brand in a unique offering, Aéropostale showcased its ‘coming soon’ status via an interesting on-ground presence over 30 days prior to the launch date. ‘I Love Aéropostale’ installations were set up across top colleges in Delhi like Hansraj, Hindu, NIFT, II, and SRCC, apart from LIVE performances by the AeroCrew to create buzz amongst the youth.