Fiat India’s new Hello Life campaign to refresh brand image

Fiat Group Automobiles India has launched a new campaign that goes by “Hello Life” to create an aura of happiness and positive ions around the brand in the country. Fiat discussed its plan of product launches in 2014 and new strategy and schemes to connect better with its customers.

Through Hello Life campaign, Fiat intends to promote fresh talents in art, music and fashion. These youngsters who stand for the Hello Life concept will be helped to showcase their work of art at Fiat Cafe lounges located across India, in Delhi, Pune and Bengaluru. At the launch event of Hello Life campaign, one such talent show was undertaken by Fiat. Alisha D’lima, an up and coming fashion designer, showcased her line of designs through a fashion show there. Promoting artists aside, Fiat also gives a hand to customers who wish to buckle up and make most miles on a tour with Fiat cars to pave way into Guinness Book of Records.

Fiat India has got 116 dealership outlets and 107 service centres up and running since it broke up with Tata Motors for interface in the market. By end of 2014, the Italian automaker has targeted to rope in 150 dealers across India. Further, Fiat will link every buyer with a customer relationship manager to help them stay in touch with the company effectively, regarding servicing and related issues.

Fiat India recorded 41% growth in sales between second to last quarter of 2013 (year-on-year), becoming the fastest growing brand in the country. This year, the company has launched new Linea, and has Avventura, new Punto and launch of a new brand in the country, Abarth, in its 2014 line-up.

Mr. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler India Operations said, “We have imbibed the philosophy of “Hello Life” in India that has catapulted us to success. We are not only committed to bring the best technology in automobile industry to India but also the best-in-class sales and service. Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth. We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014.”

About the author

Ashwin Ram N P

Life after college in 2014 has seen Ashwin Ram propel himself wholeheartedly into the auto industry. Information is never enough for this young blogger who enthusiastically ticks his elaborate checklist at each drive. The need to add that one extra detail ensures select articles that are upbeat, and comprehensive.