Silmo 2014 is gearing up for action...

From 26 to 29 September 2014, Silmo will deploy a whole host of solutions to motivate sales teams in businesses throughout the optics and eyewear sector and enable participants to meet clients, recruit prospects, network and get better informed.

Preparations for the next edition of Silmo, the international optics and eyewear trade fair in Paris, are already up and running. This reflects Silmo's desire to offer the best business platform, an essential stage in forward planning, support companies in their development projects, demonstrate the industry's creative and innovative know-how and strengthen a solid network of professionals who share the same goals. Building on the strengths that have cemeted its long-lasting appeal, Silmo is a major exhibition bringing together and uniting the talents in the optics and eyewear sector both for today and tomorrow. It upholds a set of enduring goals and values: international, industry-wide, fundamental yet informal.

In a bid to closely monitor economic changes, integrate market developments and meet the demands of both exhibitors and visitors, Silmo is making a number of important changes in order to boost its appeal and continue to stand out as a must-visit gathering:

A schedule more in sync with visitors,

A clearer layout,

A more extensive programme of events.

From 26 to 29 September 2014, Silmo will deploy a whole host of solutions to motivate sales teams in businesses throughout the optics and eyewear sector and enable participants to meet clients, recruit prospects, network and get better informed.

Key points

A new arrangement of dates

As trade fair dates are never set in stone, Silmo is adjusting its schedule very slightly by opening on Friday 26 September and closing on Monday 29 September. The additional scope provided by these dates will offer new business opportunities to exhibiting companies and should enable more professionals to attend the fair.

A new dynamic

Silmo would not be what it is today without its unique and outstanding package of information points, open forum events and meeting / socialising areas. The 2014 event will be no exception with a raft of invaluable services rolled out to exhibitors and visitors: SILMO ACADEMY, SILMO d’OR Awards, SILMO FASHION STYLE, MO by SILMO, MERCHANDISING WORKSHOP, Merchandising Workshop, SILMO TV by ACUITE, LINK by SILMO and more. A host of active and interactive resources designed to forge links between professionals, provide information and training and offer an opportunity to explore and understand industry developments.

A complete restructuring of the layout

With close on a thousand companies occupying an exhibition area of some 80,000 m2, Silmo offers an in-depth overview of areas of expertise that are as complementary as they are varied. In order to provide clearer signage and enable visitors to save time, Silmo has reorganised the way industry segments are sited. New categories will be added, with pictograms clearly identifying each of the 11 sectors that make up this outstanding industry.

A new advertising campaign

With the same graphic vitality as the 2013 campaign and the enduring "Silmo effect" tagline, the new 2014 brand image still assumes an off-beat feel but places visitors firmly in the spotlight. A series of four portraits of opticians, photographed by Pierre-Antony Allard during last year's exhibition, illustrates its appeal by presenting an energising vision of visitors happily embracing the "Silmo effect".