Most business owners understand and appreciate the benefits of having a website: it’s cheaper and more flexible than print; makes market expansion possible regardless of your size; works for you 24/7/365; and increases revenue stream opportunities. The list goes on.

But while websites provide a super highway for informational communication, there’s also the all-important relational aspect. Websites are critical in establishing and nurturing relationships with others.

Indeed, use websites to get your point across. Just don’t forget to leverage the opportunity to foster closer ties and create a solid rapport with your prospects and clients alike.

Whether you take advantage of e-mail, newsletters, online tools or one of many nifty Web 2.0 applications, remember your website can build authentic relationships that create desirable outcomes for all parties involved.