Audi eTron pop up store

The Brief

Raise awareness and excitement and support the launch of the brand-new Audi A3 Sportback e-tron. Audi wanted people to experience, through interactive technology, the car’s easy driving and charging.

The Solution

Somo conceived and executed an experiential retail experience at the landmark Westfield Stratford City that featured the ground-breaking use of the physical car as an AR trigger, as well as 3D modelling and an immersive VR e-tron driving experience.
The Audi Explorer app also empowered visitors to configure their ideal car, and see it on a custom-built big screen.

The Results:
Built to scale and the first of its kind, the experience toured the UK, appearing in five other major city shopping centres and attracting nearly 8,000 visitors in just four weeks.
The pop-up was described by Liz Pettit, Central Communications Manager, Audi UK, as “an entirely new approach for Audi”.

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