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community Launches New Spot "Welcome To Casa Modelo"

Innovative cross-cultural agency the community has created a new spot for Modelo. Running as a national total market campaign – in both Eng...

Innovative cross-cultural agency the community has created a new spot for Modelo. Running as a national total market campaign – in both English and Spanish media, “ Welcome to Casa Modelo” or “Bienvenido a Casa Modelo,” showcases that people’s character is not only reflected in their everyday fights, passions and values, but also in the beer they chose.

In the spot, amid beautiful shots of a person building something in his garage, firefighters running out of a fire station, a chef moving around her fellow chefs in a restaurant kitchen, and a football team entering the field, a voiceover says, “This is the house of the passionate, this is the house of the brave. For those who keep fighting and honor traditions.” The spot then shows a Modelo brewery, and the voiceover says, “And this, this is the house of their beer. Casa Modelo.”

According to Leonardo Prat, VP, Executive Creative Director at the community: “We created this spot to showcase how ‘Casa Modelo,’ home of Modelo Especial and Modelo Negra, was born more than 90 years ago out of passion and perseverance with the goal to create and share beers rich in flavor and quality. Today, the Modelo brewery, or ‘Casa Modelo’ is still fueled by these character traits, and continues to celebrate people who fight for every day in everything they do.”