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Web firms dominate Tech Track 100

It’s great to see web start-ups and online ad companies appearing so prominently in this year’s Sunday Times Tech Track 100, published by the paper yesterday.

Doncaster-based online travel agency Holiday Rooms Direct tops the league table after increasing its sales from £184,000 to just under £7m in two years, while the top ten also includes DVD rental company Lovefilm and local search firm The Best Of.

The table (pdf), clearly, is another sign that the e-commerce and digital ad boom is paying off for UK businesses - not just pure-play web firms but also multi-channel companies that wouldn’t have qualified for the list.

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.