Replays allowed users to view messages even after they had played and deleted for $0.99. However, the company’s latest app update has removed the option to pay for replays and instead allows users to replay a message once.

It seems Snapchat isn’t after its users’ cash. The company had previously rolled out in-app purchases, but didn’t follow through.

Instead, it has focused on expanding its advertising features and capabilities. Earlier this month, it rolled out listicle ad support.