Love him or hate him, Kiss co-founder Gene Simmons understands how to make a lot of money, and he's sharing a few pointers on the subject in his new book, 'Me, Inc: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business.'

Simmons stopped by Yahoo! Finance to discuss the book recently, and during the segment (which you can watch above), he admitted that quite a bit of his advice boils down to the old saying "fake it 'til you make it." "It's very practical," he pointed out. "Take a lesson from Mother Nature: If a predator comes on you, and you're scared to death, obviously, because you -- it's a 10-foot-tall bear. What are we taught? You're scared to death ... Make yourself as big as possible. Fake it. Stand up tall, and you know, that sense -- if you don't feel it, if it's not sort of your inherent nature to be big and bold, fake it. Because there are better-looking people around who have great self-confidence, and have no problem stepping up. Opportunity is not going to come to you; you're going to have to come to it."

'Me, Inc.' also includes a chapter devoted to the necessity of learning to speak English, and some of his comments in this interview echo statements he made on that subject earlier in the year. But he also had a few words of wisdom for women, urging them not to date younger men who probably can't afford to get married -- and he expanded on those thoughts during a separate visit to Fox News, saying, "Women: Stop depending on men. It’s as simple as that. Imagine there are no men in life. Find out that thing that you’re good for that makes the money and then get married and or have children from a position of strength."

Telling his Yahoo! Finance host that the Kiss brand is valued in the billions, Simmons didn't deny that he's out trying to sell books, but he stressed that 'Me, Inc.' is about more than making money for him; more importantly, he wants to offer financial tools that, in his view, too few people have. "School does not prepare you in the least [for] how to make a living," he insisted. "It is incumbent upon you to get up off your high horse, stop watching 'Oprah' reruns, and do something with your life."