Zomato CEO Deepinder Goyal taunted Rahul Singh, President of the National Restaurant Association of India (NRAI) over Twitter by starting a #ZoGoisNoGo campaign. To this NRAI responded and called Zomato an unethical firm. To add further Goyal stated that Zomato would soon start a 10-point improvement plan which will solve all the collective concerns of its restaurant partners while keeping users' best interests in mind."