Argentine retailer Cencosud used digital and social media to increase its subscriber base of customers for its credit-card brand Tarjeta Cencosud and generate commitment to the card from existing users via a partnership with NGO Techo.

Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications.

Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...

This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

The quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.

Barclaycard, a multinational credit card and payment services provider, engaged UK customers and warned them of the dangers of fraud by launching a stunt in a zoo and encouraging people to visit its Fraud Fighter tool.

Visa, a financial services corporation, increased awareness and online ticket sales of a food festival it sponsors in New Zealand by launching a video people could taste and festival-flavoured jelly beans.

American Express, a financial services corporation, leveraged machine learning and data science to layer card spend and usage behavior with program engagement at the user level, giving it the ability to tailor communications to each US card member's individual needs.

Direct Line Group (DLG), a British insurance company, measured the impact of marketing in both the short and long term to provide a holistic view of how brand acquisition and investment influence consumers.