We always tend to go after the next big trends, the next advanced tools, the next platforms etc. but really, it’s no secret. I agree with you that it’s on the content that we put out there, the connection and the relationship we establish, and the skills to utilize such content and relationships.

I think this should serve not just as a projection about Social Media in 2012, but at the same time a reminder for all of us to go back to the basics of providing great content, participating and contributing to and with the community.