F5’s BIG-IP solution is based upon an Intelligent Services Platform that provides the industry’s broadest range of application delivery services, including intelligent load balancing, acceleration, security, etc. that work together to ensure IT organizations’ applications are fast, secure and available. Geolocation in the BIG-IP platform maps IP addresses and related data to geographic locations at various levels of granularity, routing application traffic to the nearest and best-performing data center for high availability and increased user experience.

In addition to efficient routing of application traffic, Digital Element’s IP geolocation technology helps enable website content localization by setting the default language page and customizing content for a specific region, as well as aids in enforcing download and access restrictions based on locality.

Digital Element revolutionized the geolocation space when it first introduced geolocation technology in 1999. The company quickly evolved this non-invasive technology to include much more than geographic information and now offers other IP Intelligence factors such as Connection Speed, NAICS codes, Home/Business user, SIC Codes, Domain Name, Company Name, Organization Name, ISP, Language, and more. In 2009, Digital Element introduced the only validated, partner-contributed geographic ZIP code and postcode level data, giving marketers reliable and accurate hyperlocal targeting capabilities. In 2011, an IPv6 database was introduced, representing the next evolution in the company’s NetAcuity technology.

About Digital Element

Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world’s largest networks, websites, video portals and social networks deploy Digital Element’s IP technology to target advertising, localise content and video streaming, manage geographic rights and enhance analytics. As the industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology and offers many IP datasets including Country/Region/City/Postcode Geography, Connection Speed, Mobile, Domain Name, ISP, Company Name, Industry, Home/Business, Language and Proxy information. For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy.