Stella McCartney and Louis Vuitton beware: A schoolgirl from Worcestershire has started her own fashion brand, and is already closing in on her first £1,000.

And it’s all for a good cause too. Emily Faulkner, aged 10, is hoping to raise enough money to get a defibrillator installed at every school in town.

The Parkside Middle School student has set her aim at £10,000, which she hopes will be enough to fund the potentially life-saving machines at the 12 schools in Bromsgrove without their own defibrillator.

“Some schools in Bromsgrove have already got one, and that’s really good, but we’re just trying to get every single school,” she said.

“If anyone ever needed it, it would be right there, just in case, because it can save lives before the ambulance get there. It’s for students and for teachers too.”

She’s called the brand Every Heart Matters, and the products come in a range of colours and styles.

The heart-shaped logos featured on the T-shirts and bags are all created by Emily herself, and brought to life by her mother Tracey and her aunt Gail Fry.

The family owns and runs the Focal Image print shop in Sidemoor, meaning they can produce the items at cost price – and every penny of profit goes straight to the store.

“We’re immensely proud of her,” Gail said.

“She’s just grown so much – she’s gaining such experience from this that not many 10-year-olds are going to get the chance to have. So as long as she wants to keep doing it, we’ll support her all the way.”

Tracey added: “It’s been incredible. She’s been having so much support from all her friends, from all of the family members, everyone’s behind her.

“That gives her the confidence to push forward and come up with more ideas to raise even more money and to hit that £10,000 target.”

Emily first came up with the idea on her way to her trampolining club in Halesowen, after attending a training course with local charity Charlotte and Craig Saving Hearts Foundation.

The organisation was set up by Rob and Maggie Underwood, and named after two of their children who both died from genetic heart conditions which were only picked up after it was too late.

They said between 12 and 19 children and young people die every week from heart problems – and said having defibrillators in schools could help save lives.

“It’s one of those strange things where you spend a lot of money on something you hope you’ll never have to use,” Rob said.

“But at the end of the day, if it saves even one child’s life at one school, it’s worth it.

“What Emily is doing here is absolutely fantastic. It just says it right there in the name – every heart really does matter.”

Emily has already raised more than £700 – almost enough for her first defibrillator, which will be installed at her own school.

After that, she wants to target Aston Fields Middle School – and from there, the rest of the schools in the town still awaiting their machine.

In the meantime, she says she is constantly working on new designs she hopes will continue bringing in the customers.

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