A group of organic inspectors identified a need to improve employee training and created start-up. The inspectors needed business development and marketing expertise and hired Sunshine to support the development and launch of their new training programs. Together, Sunshine and the client created the first commercial training program developed to support compliance to the USDA National Organic Program requirements. Sunshine developed the company brand identity, websites and supported production of the Keep It Organic: Best Practices for Production Personnel. CJ Reynolds provided additional new business support to the OES team by participating in meetings at conferences, recruiting a sponsor, and hiring food industry experts from Mexico and Puerto Rico to develop and review the Spanish programs.