It used to be easy for foreign brands to get recognition and market share in China.

According to the Wall Street Journal, that's no longer the case. Domestic Chinese brands are able to push out established foreign brands in certain industries like skin care and infant formula. Interestingly, foreign brands actually gained shares for toilet tissues.

From http://blogs.wsj.com/chinarealtime/2015/07/01/foreign-brands-losing-luster-in-china/