Business Model instead of Marketing Case - The Who and How of Making Money with VR

Title

Short thesis:

Innovation labs are producing VR applications and the marketing department is commissioning a virtual tour of the trade fair stand. That is not what sustainable business looks like. What does it take to refinance VR productions?

Description:

On tour in the car and promoting your brand in 360°. Seeing shops from the inside or directly experiencing fashion shows. VR productions are often carried by brands and media houses intent on showcasing their innovative capacities. However, in order to make VR successful in the long run, it takes more than marketing cases. What is needed are platforms, distribution models and business models which facilitate refinancing of productions. And not least, it takes sufficient user demand. What could a revenue model for VR look like? What are the opportunities for making money through VR content? Is it advertising, licences or subscription fees? Are there any examples of financially successful productions yet?