A baby step! • Play

How can we use data,
analytics and tech more effectively?! “It is much easier to order pizza or a trip than it is for you to exercise the single most important task in democracy, and that is to select who’s going to represent you in government.!

What does this mean for
brands?! • Brands will need to create immersive experiences, not just photos or gifs! • This is an opportunity for sophisticated storytelling and deeper consumer engagement!

Lessons from Pro’s! 1. The
Medium Is The Message: continuous push and pull between content, narrative, and technology.! 2. The Fidelity Contract: The creator must set their priorities so as not to overwhelm the audience. ! 3. Establish The North: Introduce a focal point; people need to know where to look and how to follow the story.! 4. Solve The Role Of The Camera: is the camera a character or invisible presence? ! 5. Test, Test, and Test: Make sure the story truly engages the audience.! Ricardo Laganaro, ﬁlm director at O2 Films (and Director of Facebook’s most- viewed 360 video) and Gabo Arora, Filmmaker and UN Senior Advisor. ! Read more: http://www.ogilvydo.com/events/sxsw-2016/is-the-future-of-storytelling-blue/ !

What does this mean for
brands?! • It’s not the future, AI has arrived! • Extremely advanced data processing to reveal insights, patterns and relationships! • Enables advanced marketing personalization! • Could you partner to create new services and products? !

What does this mean?! •
Brands must navigate the inﬂuencer 2.0 territory carefully! • Tech brands have a role in preventing online harassment. Read more: http://www.ogilvydo.com/events/sxsw-2016/ibms-lisa-hammitt-on-techs- role-in-curbing-online-harassment/ ! • Content creators have deﬁned the ‘rules of engagement’ in this new world. Find out what they are: www.slideshare.net/OgilvyWW/the-digital-social-contract-54664482! • Prepare for the good, the bad and the ugly with a thorough crisis plan !

What does this mean?! •
The health tech movement is not dying: it’s becoming more practical ! • Could you partner with one of these innovative technologies or devices? Think Lulu Lemon and Muse. ! • How can your product and brand promote healthy living or wellness? ! • For pharma and health brands, could your R&D team share results or conduct research live? ! • Should a pharma have an event activation at SXSW 2017?!