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Amazon has collected data about how users engage with IAP in games and reviewed how the most profitable apps are using IAP to monetize successfully. As a result, they have found data on two levels: HOW the top 50 did differently (retention data, session length data, units sold and price data) and found WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't do. We'll share that actionable data with you in this session.