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Not everyone was all that happy to let Apple have its day in the spotlight and leave it at that. Of course, it shouldn’t be much of a surprise that competing companies would take to Twitter to try to draw a bit of attention away from Apple and its iPhone announcements. Some worked well, some didn’t, and some were just odd, so let’s round up the most notable.

Our favorite was likely Nokia, but that’s mostly because we freaking loveBreaking Bad, and we definitely agree that “Real gangsters don’t use gold phones.” Motorola used the time to simply link to its recently released “Lazy Phone” ads with TJ Miller. The official Windows Phone Twitter account went the GIF route to show off the Lumia 1020 camera. Then, there was Denny’s which you certainly wouldn’t expect, but that was definitely a good one.

HTC bombed the day, in our opinion. HTC didn’t have any images prepared, and didn’t even seem to have a good writing team on the job, so rather than pithy, it just came off as mean-spirited. Oh well. They can’t all be winners.

Apple took the wraps off the iPhone 5s on Tuesday, the first smartphone in the world with a 64-bit desktop-class chip, and the new Touch ID fingerprint sensor that allows users to securely unlock the device with just the touch of a finger.

The iPhone 5s sports a design similar to the iPhone 5, with a high-grade aluminum back cut with chamfered edges. It will be available in three colors: “space gray,” white and silver, and a new gold and white option.

Both it and the iPhone 5c, which was also announced on Tuesday, will go on sale next Friday, Sept. 20 in the U.S., Australia, Canada, China, France, Germany, Japan, Singapore, and the U.K.

Pricing on the iPhone 5s is the same as its predecessor: $199 with a new two-year service contract for the entry-level 16-gigabyte model, while 32-gigabytes will run $299, and 64-gigabytes is $399.