"Since then [2009], Vital Farms has nearly doubled in size each year. What started as a farm outside Austin with just a few thousand birds now works with about 60 farms and produces 1.5 million eggs every week. The eggs, which cost from $4.99 to $8.99 a dozen, are sold across the country in Whole Foods Markets and other natural-foods grocers, as well as in some mainstream stores, including Safeway and Kroger."