How to add Google Analytics to my WordPress website?

Summary

Hav­ing a web­site with­out Google Ana­lyt­ics on it is like hav­ing a lap­top with­out con­nec­tion to Inter­net. If you want to go far, you need to gath­er rel­e­vant insights about your vis­i­tors. This way you’re tak­ing well-informed deci­sions that will bring you con­crete results.

From spe­cif­ic facts (such as demo­graph­ics) until in-depth data regard­ing time spent on a par­tic­u­lar page or the flow of con­ver­sions, Google Ana­lyt­ics can pro­vide you all this information.

Step 1 — How to start?

There are sev­er­al plu­g­ins which can help you link this tool to your web­site, but our rec­om­men­da­tion is the free ver­sion of the Mon­sterIn­sights plu­g­in. This sug­ges­tion comes on an unbi­ased foun­da­tion, and it is based only on the fact that we test­ed and we’re hap­py with how thing worked out.

Log in into your Dash­board, go to Plu­g­ins and click on Add new

Type the name of the plu­g­in (Mon­ster Insights) direct­ly in the search box from the top right corner

Once you found it click on Install Now, and then on Acti­vate

On the side menu of your Dash­board (under Set­tings) you now have a but­ton named Insights. To prop­er­ly set up the plu­g­in you need to authen­ti­cate with Google Analytics.

Step 2 — How to connect to Google Analytics?

This arti­cle explains the step-by-step process of installing and acti­vat­ing Mon­sterIn­sights on your Word­Press web­site. It comes with a ded­i­cat­ed video and a bunch of screen­shots to make sure you make a con­sis­tent set­up and start with the right foot.

Tips

Oth­er resources you should con­sid­er in order to make the most out of Google Analytics: