TOPIC: Frequent Movie Goer programs

I was wondering if anybody did a frequent movie goer program for their theater. How do these programs work? How often do people have to come to the theater before receiving their rewards? What are the rewards? How do you keep track of how often people come to the theater?

We have a frequent movie goer program that we have used for several years. The person gets a card which gets a stamp for every ticket they purchase. When they get 20 stamps, they get a coupon for a free movie on their next visit and a free large popcorn (130 Oz) and a free large drink (32 oz).

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We've probably had it going for 5-6 years. It's extremely popular. We'd be in big trouble if we tried to discontinue it. It continually amazes me how many frequent movie goers we have. This year alone we've had over 600 reward cards redeemed.

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Buy a Rialto Cinemas Passport card and receive 5 admissions for just $35.00, a savings of over 22% off the general admission price. Up to two admissions per card per movie. That's $7.00 per ticket! Instead of $9.