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Here's an interesting idea from PKP BBDO Werbeagentur GmbH for their client ""Light for the World" (Licht für die Welt). The idea is quote simple, at any given event where people check their coats the wardrobe assistants will hang the "blind person" traffic symbol on the sleeve.

Via work that matters we find that WestJet flights now offer a kid-section, called Kargo Kids.

"As Canada's low-cost airline, we are constantly looking for innovative and fun ways to enhance the guest experience," continued Richard Bartrem. "The initial feedback on Kargo Kids has been quite positive and we're looking forward to the peace and quiet while we get families where they need to be"

Today in the Sunday Times and several other UK Newspapers are running a recall ad from Ikea. The Allen Key is a small iconic IKEA product made from highly-recyclable material useful for re-adjusting Ikea furniture long after it's been assembled.

Richard Branson launches journeys to the centre of the Earth through Virgin Volcanic. Academy Award winning actor Tom Hanks to join first expedition.

Only 500 people have been to space, only three people have been to the bottom of the ocean, but no one has ever attempted to journey to the core of an active volcano. Until now.

Using patented carbon-carbon materials pioneered for deep space exploration, Virgin is proud to announce a revolutionary new vehicle, VVS1, which will be capable of plunging three people into the molten lava core of an active volcano.

Mashable has been bought up by Conan Conan O’Brien, who has ousted Pete Cashmore as CEO. Conan has said his reasons for this investment are "I’m sick and tired of scanning the Internet looking for any news about technology..." and he plans to turn Mashable into such a place.

Earlier this week Belvedere proved that everything a Brand says in social media is an ad in the eyes of a consumer, and in a related story everything founders of a new hot startup says represents their brand in social media. The Guardian's tech editor Charles Arthur storified the exchange that still has discussions and threads going - "OH HAI SEXISM". Cliff notes: Shanley Kane, a lady in tech was using her personal twitter account to talk to the founders of Geeklist, on their personal twitter accounts, about a little video she found "fucking gross", where Geeklists logo was prominently displayed.

Nolafemmes, a New Orleans blog, is mad as hell and isn't going to take it anymore.

In today's epically titled post "Historic French Quarter and Faubourg Tremé defaced with graffiti advertising Coca-Cola products," the blogger takes issue with Coca-Cola's egregious graffiti stencil messaging. She goes as far as to write the mayor of New Orleans to complain about it, even citing laws against this type of behavior.

The ads were designed to coincide with The NCAA Final Four. The messaging is for Coke Zero and Powerade. They were placed in high traffic areas, natch.

The Coke Zero message, though not very legible on the blog, looks like it has some tie-in to some offer or something, if one texts the word "Hoops" to a number, something happens.

Adidas is back, now with a campaign out to celebrate all of us who run. Not in the way they did back in 1998 which celebrated the quirks of runners as a club for people who are different enough to endure bleeding nipples and unabashed enough to stand naked at their cars changing clothes. Now runners aren't different anymore, now everyone runs. They do however run differently. Beckham powers through London like he's chasing youth itself, Lionel Messie speeds on as if a demon is on his tail and Katy Perry... Katy bounces down the beach with her little entourage of do-op girls in full makeup waving to freaks on bikes as if her beach-run is a social meeting.

Invisible Children co-founder Bobby Bailey, who left the charity in 2009, has created another project sure to go viral. It's the voiceproject.org where the idea is that you buy a scarf with loving lyrics on it, and the money goes to fund FM radio masts which will broadcast songs sung by women from the Acholi tribe in northern Uganda asking their children to come home.

The project has been backed by the likes of Billy Bragg, Peter Gabriel and Tom Waits. They're encouraging other musicians to cover the Acholi tribe songs as well. Will this clip below reach as many eyeballs as Kony2012 did?