An American republican party tried to hit Barack Obama’s popularity spreading some advertisement’s outdoor in American cities, comparing the actual President with Hitler and Lenin, saying they have the same government’s plan.

Well, I don’t know about Barack Obama’s government, I don’t know what he’s been proposing or if he’s good or not. The fact is: information is always manipulated to benefit the main interests. It’s automatic, when an idea is offered, the human being manipulates everything around to support the main idea.

But the worst thing are those people who has a little bit more of intelligence and manipulates other people who are lazy to thing just the minimum necessary. People who close up their minds believing in information which comes from always the same font and don’t consider anything else that is showed about. In this case, this party has a bunch of people who will believe in this advertisement, and will hate the president because they are afraid of a new dictator.

All the 3 characters on the advertisement have the same slogan as base of government: Change … but it’s obvious this “change” is different, without connection between government’s proposes. We can see it as we know about the world’s history.

I decided write about it cos when I saw the advertisement I remembered about a tv show that I watched last Monday (CQC show), where the reporter was in a congress of PT (known as Worker’s Party) interviewing people around while the main candidate for the Brazilian elections was speaking.

When the reporter asked about Dilma’s past (Dilma = presidency’s candidate) a woman said that she had been always a person of PT’s concept and she is the solution for Brazil. The reporter interrupted the woman and said she had taken part of another party in the past, which was against PT’s ideology. When the woman heard it, she looked at him with fanatic eyes and said ” BUT HER BLOOD HAS ALWAYS BEEN FOR PT”. That means, doesn’t matter any other information around, if a person is not opened for everything there isn’t evolution, and it’s gonna keep the ideology doesn’t matter what’s happening (even it’s wrong).

I’m not trying to input any ideology against PT, for sure the same happens with PSDB, PSOL, PDT (other parties – democrats and republicans), etc … I’m just showing what happens around the world, about distortion of information and facilities for things that are compatible of ours.

I hope this elections will be better this year cos of the growing internet users around Brazil, who can search more information about all candidates and make a better decision. WHAT A DREAM … we all know that it’s not gonna happen (not for now) and the little small cities bosses will keep owning everything … I can say that cos most of people who access internet are there to comment something on Facebook, but will never go to Google to know about candidate’s past.

Well, to make your life easier, you can just click on HERE to know about all candidate’s past in Brazil. That means, stop being a lazy ass and take a look on those little fuckers who will be on power for 4 years.

The worldwide famous Nike, company of millions/hour, giant around the world, supporter of high level athletes and teams in different sectors, never saved a penny when we talk about “communication”. That brand put lots of money in marketing actions and this is one of the reasons of this success.

Always producing memorable campaigns, Nike buzzes up the media when a new ad is launched, keeping its “top of mind” everywhere.

It hasn’t been different on the new advertising specially launched for the World Cup – “write the future” – the brand was brilliant, once again, doing a version for TV and an extension for internet. The best thing of Nike is the capacity of following changes that happens in marketing environment, adapting to different situations avoiding mistakes that usually happens when something is new. I’m talking about social media.

“Write the future” is already a success and it became a hit few hours after shows up, turning this sensation in million of views on Youtube, posts on Facebook, tweets, etc … this interactivity that social media offers is fantastic if it’s well done, extends the buzz, gets more audience. Of course most of this buzz was spontaneous, cos the ad is very good, creative and well produced. All this investment can be dead after few days (when it’s not new anymore).

Additional shares, linking different medias, keeps the buzz around. As an example, a outdoor campaign is happening right now in Africa: a giant LED panel is located on a high building in Johannesburg. This HD panel shows some shots of the campaign mixing messages from any penson around the world, which can be sent by Facebook or Twitter (check the video out, fucking crazy).

This interaction being supported by different medias just show us that Nike is a company of the future, which always follow what happens around and its keep the brand inserted on costumers daily.

Even though all this superiority, I prefer Adidas heheheh … just cos I like the design =P

*Do you wanna see your message on top of the world? Go to facebook “Nike ! write the future”, or send a message through Twitter “@nikefuture” and take part of it =)

Surfing on internet, I found some news from USA, in a Brazilian website. There’s a section that you can find just weird things happening around the world.

So, North Carolina’s ad companies are using a new technology for outdoor communication, which throw on air an aroma to catch people attention. It’s what a restaurant is doing … they use a big steak sign and a delicious BBQ’s smell, just on meal time, to promote the place. Who’s driving on the road can feel the smell and see the sign for the restaurant.

In 1998, I went to a technology fair in São Paulo and I saw some projects which works on the same functionality, bringing up smells from things on images/messages, like TVs/radios/etc … so it’s old, but still gold.

Well, it’s not a really innovation, but it’s cool … we just have to be careful about what we’re watching =P