Facebook’s Frerk-Malte Feller, product manager director, and Jessica Lee, business operations manager, introduced the program after Mark Zuckerberg’s brief overview at the first day of F8’s keynote. Felter called it a “major paradigm shift” in how people connect with businesses.

Businesses will be able to easily shape these chatbots as they deem fit. With them, customers will be able to troubleshoot, check the news and weather, order items, and more. The hope is essentially that any service that would normally require an arduous, on-hold phone call can now be integrated into Facebook Messenger.

Poncho is also one of Messenger’s soon-to-be many “daily use cases” — chatbots that will facilitate your days. Its creators are saying that it’ll be “the funniest chatbot, the only one you actually want to be friends with.” (Poncho declined to comment for this story.)

Lee explained further that Poncho is equipped with an “emotional index that scores a person’s attitude based on natural language understanding” and changes the bot’s behavior and reactions as a result.