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Curbside Value Partnership Forms Independent Organization

February 8, 2011

Focus will continue to be on increasing recycling participation

ARLINGTON, Va., The Aluminum Association, the Can Manufacturers Institute and Keep America Beautiful, Inc. (KAB) have announced that Curbside Value Partnership (CVP) has become an independent nonprofit 501(c)(3) organization. Steve Thompson, long-time director of CVP, has been named executive director. The board of directors is comprised of representatives from Novelis, Alcoa, ARCO Aluminum Inc., Ball Corporation, Coca-Cola Recycling and Keep America Beautiful.

“Forming an independent organization allows CVP to expand its reach, incorporate additional partners committed to increasing recycling rates and explore new business models,” said Steve Thompson, CVP executive director. “Keep America Beautiful will continue to be a valuable partner and together we look forward to helping even more communities be effective in their curbside recycling efforts.”

“CVP’s primary focus of increasing curbside recycling participation and collection through education and measurement-driven decision making will continue,” said David Gill, CVP board chair and manager of business planning for Novelis Corporation. “CVP has an outstanding reputation and track record, and this next phase of program growth is going to be very exciting.”

CVP was originally established in 2003 by the Aluminum Association and the Can Manufacturers Institute to help grow and sustain participation and collection in residential curbside recycling programs through education and measurement. In 2009, CVP joined forces with KAB. KAB is a national nonprofit organization dedicated to beautification, litter prevention and waste reduction.

“Increasing the efficiency and productivity of curbside recycling is vital to raising recovery rates of all materials,” said Matt McKenna, president and chief executive officer for KAB. “We look forward to a continued partnership with CVP as part of our overall agenda to increase recycling access, awareness and infrastructure in America. Additionally, I’m thrilled to have a role on the board of directors for the new organization.”

CVP will operate as a fully independent 501(c) (3), a tax-exempt nonprofit organization dedicated to helping local communities fully optimize their curbside recycling programs. CVP is currently the only national program that engages all recycling stakeholders to identify solutions to improving curbside recycling and is recognized as a leading voice in the recycling arena. Since inception, CVP has partnered with 27 communities and four states. CVP partner communities report a 23 percent average increase in recycling volume and an 18 percent average increase in participation.

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About the Curbside Value Partnership
The Curbside Value Partnership (CVP) is a 501(c) (3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. To date, twenty-seven communities and four states have been engaged by CVP in education campaigns, including the states of Georgia, Minnesota, North Carolina and Pennsylvania, as well as Arlington County, Va.; Baton Rouge, La.; Brevard County, Fla.; Burlington County, N.J.; Frederick County, M.D..; Denver, Colo.; Kansas City, Mo.; Indian River, Fla.; Hillsborough County, Fla.; Lancaster and York counties in Penn.; Greenville, N.C.; Mecklenburg County, N.C.; McLeod and St. Louis counties in Minn.; Omaha, Neb. Norfolk, Va.; Phoenix, Arizona; Orlando, Fla. and Savannah, Ga. For more information, visit www.RecycleCurbside.org.