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Playing in Theatres Now: Digital Movie Posters

Since 1909, the 27 x 40” paper movie poster has been the standard promotional method for announcing upcoming attractions. Looking at a display of static movie posters at the local theatre, however, will soon be a thing of the past. Flat panel digital displays are replacing the classic paper poster with an interactive experience that features video and animated images.

Digital movie posters offer the ability to show movie trailers, animated stills from the movie, or simple animation to tease the movie enthusiast and generate excitement, like the JAWS poster from 1975. Each panel can also rotate multiple movies, eliminating the need for a single frame for each movie poster. The possibilities are endless and I expect autostereoscopic 3D displays (3D without the need for special glasses) to be the next trend in digital movie posters.

Allure Global specializes in this medium. They list these benefits for the digital movie poster:

Generate excitement for current films and encourage incremental visits