Reed Supermarket Case Study

6651 Words27 Pages

JOHN A. QUELCH CAROLE CARLSON
Reed Supermarkets:
A New Wave of Competitors
At 4:30 p.m. on December 6, 2010, Meredith Collins, VP of Marketing for Reed Supermarkets, walked down the sidewalk of the 10-store strip mall that housed Reed’s Westgate Plaza branch in Columbus, Ohio. Collins didn’t shop; instead she took mental notes about store traffic, first at the Reed store and then at an indirect but increasingly worrisome kind of competitor—a dollar store. The Reed was predictably well lit and inviting, and Collins could see three registers open and two or three customers in line at each. “Not too bad” she thought, “but not what I would hope for at this time of day, this close to the holidays.” She’d felt the same way at two other Reeds…show more content…While Reed had started as a lower-end retailer 80 years ago, it had continually expanded and upgraded its stores, adding new departments and expanding higher-margin offerings like prepared foods and flowers. For two decades, Reed stores had been considered high-end in the supermarket business. In addition to a full assortment of standard groceries, baked goods, meats, seafood, paper goods, and health and beauty items and a pharmacy, a typical Reed’s featured a vast case of mostly fresh seafood, including live lobsters and crabs; imported packaged goods ranging from 27 kinds of mustard to three different brands of snails; and an array of 20 different prepared entrees available for takeaway. The chain was well-known for the quality of its produce and its emphasis on organic produce. Reed also differentiated itself by offering attractive stores, long hours, elegant (and often creative) serving-case displays, and exceptionally attentive customer service. The checkout clerks wore distinctive red aprons, greeters offered free cookies to customers on the weekend, high staffing levels ensured short checkout times, and runners shuttled bags to customers’ cars—no tipping, please.
The Columbus Market
The Columbus, Ohio, market was relatively stable, but Reed had experienced modest share declines in the past—which was why Collins had taken a week away from the home office to eyeball shopping centers there. The Columbus metropolitan area, where 25 Reed stores were located, was

Reed Supermarkets: A New Wave of Competitors
*Exhibits discussed in the following report refer to the exhibits in the Reed Supermarkets Case Study.
Question #1: After careful deliberation and analysis of the Reed Supermarkets case, the marketing team has concluded that Mr. Jack Morrissey’s goal of attaining a market sales share of 16% as being achievable. It is important to note that market sales share is calculated in terms of dollar sales (revenue) generated as opposed to the quantity (amount)

compete with rival businesses, it is vital for a business to know enough about their customers and to know the wants and needs of the customers.
Britain 's largest employee-owned retailer, the John Lewis Partnership owns Waitrose, a chain of British supermarkets, which comprise the food retail division of the Partnership. As of 2016, Waitrose has 336 branches across the United Kingdom, which is 5.3% share of the market, making Waitrose the sixth-largest grocery retailer in the UK.
When the retail industry

Grocery stores typically have only 1-2% profit margins,[6] so the difficulties involved in running an urban supermarket are often seen Intro
As one of the world’s most economically developed countries, the reality that we are in the midst of a public health crisis is quite ironic. However, public health is not a laughing matter. There are many variables that impact an individual’s quality of life, however we will focus on one; “YOU ARE WHAT YOU EAT!” It’s that succinct phrase that theorists have

neglect are more likely to do poorly in middle and high school, than children who did not suffer from abuse or neglect, (Eckenrode, Rowe, Laird, & Brathwaite, 1995). Studies show a tremendous high rate of academic problems among maltreated children than nonmaltreated children, (Eckenrode, Rowe, Laird, & Brathwaite, 1995). In a study conducted, a sample was taken where researchers randomly selected 420 maltreated children in kindergarten through twelfth grade and 420 nonmaltreated children also in

Customers’ attitudes towards retail chain store services in Bangladesh – A comparative study between retail chain store and small retail store
Mohammad Zahedul Alam[1]
S.M. Sohel Rana[2]
Abstract:
The aim of this paper is to analyze the customers’ attitudes towards retail chain store services in comparison with the small retail stores in Bangladesh. From the study, it has been found that most of the retail chain stores are selling the quality products with high quality services in the hassle

‘culture’ from which management efforts to change this phenomenon can be assessed. A major issue that academics and practitioners alike have faced is this definitional problem. There are a wide range of definitions that can be applied, and in many cases the definition utilised is paired with a most suitable methodology according to the researcher (Burrell and Morgan 1979, Ogbonna 1990 and Smircich 1983). These disagreements on the nature and scope of organisational culture have contributed strongly

(Lewis, 2001). Looking into the future three to five years from now, there will be an extensive number more of these consumers demanding more and more from the technological market. Marketers will have to work hard to keep up and learn fast as like Reed (2010), states, ‘Digital technologies have changed the rules of the game’.
With having conducted a specific customer analysis, the issue of competitors can now be observed. From the original analysis, competitors for Reading International were discovered

2016). The designs also made it possible to have ‘net-positive’, which means not only fulfill human needs, but also influence the environment in a positive way, it can be shown from H-E-B at Mueller by the utilization of solar energy(Mang & Reed, 2015). In this case, less pollution would be released and the natural resource--solar energy, would not be wasted. Also, it seems that the idea of reusing and recycle has been put into consideration in some architectural design to make it sustainable which means

2. Accept that I cannot control everything in my life, sometimes I need to take a laissez-faire approach.
3. Take speech classes and communicate more with others. Speak infront of groups of people.
4. Successfully complete a course in computer studies such as hnc programme.
5. Admit that I cannot always be tidy.
6. Ask people for help especially peers.
7. Join social groups and participate in events.
8. Do assignments and write reports.
9. Focus on what is important and prioritise my work workload