GlenRiddle captured media attention for their community opening in a three-week time frame with a press event that featured golfer Jim Furyk. The PR effort generated heavy television and print coverage; it also continued generating excitement and exposure through distribution of reprints to prospects and residents.

North Hill, a 28-year-old Continuing Care Retirement Community (CCRC) and leader in senior living in the Boston area, had launched a $100+ million renovation. Ongoing construction made it difficult for prospects to visualize the transformations and lifestyle to come, so the CCRC needed a space in which prospects could preview the new apartment product and community design.

A Groupon offer for an event celebrating local history generated 371 package sales and close to 1,000 tickets within a 48-hour period and went viral within 1 hour of launching, resulting in greater awareness of the event and local tourist attractions.

The Prince William & Manassas Convention and Visitors Bureau promoted events marking the 50th anniversary of the Battle of First Manassas/Bull Run with a new website that received 186,372 visits within the first six months.

A unique hybrid of traditional continuing care and active adult community challenged Creating Results to create a brand that balances multiple stakeholders with varied organizational cultures and aesthetics -- all on a tight budget.

DIGITAL MARKETING

BRANDING

They say change is never easy, but the reaction to Traditions of America’s new brand was immediate: customers, sales staff, residents, employees and influencers all gave it positive feedback and quickly embraced it.

DIGITAL | MARKETING

By amping up their digital marketing efforts with an emphasis on lead generation, Creating Results helped Willow Valley move beyond their focus on digital branding and awareness to increase their conversion rates.

Sun Health Senior Living needed to create awareness that they offer much more than traditional hospital care while positioning their three distinctive Life Care Communities within the retirement living/CCRC market.

DIGITAL | REMARKETING

Traditions of America is Pennsylvania’s leading 55+ retirement community developer. With eight communities across the state, and plans for more in the future, their success requires continual nurturing of established leads while simultaneously acquiring quality new leads.

MARKETING | PRINT COLLATERAL

DIGITAL | EMAIL MARKETING

Interested in establishing an avenue for ongoing engagement with prospects to foster a greater level of awareness to help move down the purchase funnel, the client desired to grow their prospect list and drive sales.

EVENT

After investing more than $100 million in a complete campus renovation, retirement community North Hill needed to get the "word out," attract new leads and motivate prospects through the purchase funnel.

BRANDING | PRINT ADVERTISING

PRINT ADVERTISING

With plans to expand its facility, and a goal of 98% of capacity in their independent living cottages and apartments, Westminster at Lake Ridge hired Creating Results to help increase their lead list and build brand awareness.

DISPLAYS

Fairing Way, a new senior community under construction on Boston’s South Shore, needed a Welcome Center to house offices for its sales team, along with displays showing its site plan, floorplans and imagery conveying the vibrant new community and amenities being built there.

everything mature consumers experience

OUR BLOG

As we all know, Mature Marketing Matters! That's why we've focused our efforts on reaching this large, diverse and very entertaining cohort as the muse for our blog.

Every Monday, we review our most engaging and shared articles from the previous week. For this week’s most engaging, we explore why Boomer parents feel the need to pass on their cherished items and why their grown children don’t want them. The most shared article is by columnist Kyle Ranally, who addresses some reasons why […]

Happy Monday! Each week we review the mature marketing content that had people talking (and thinking). This week we hear the stories of three individuals who retired and then had second thoughts. Then, our most shared content explores storytelling and shares tips for how you can make it shine. Have something to share? We’d love […]

When we're designing websites for older adults, a client sometimes will ask, "Can it have ____? I saw it on such-and-such's website and it's so cool!"

I'm a creative person so I like cool.

But I like results even more.

What's cool and trendy can, at times, actually turn off the baby boomers and seniors our clients are trying to attract. These mature consumers don't want fuss and bother. They want functional, easy-to-use tools that help them make decisions and take action.

That said, there are two "trends" I think are relevant to our older adult targets.

Happy Monday! Like every Monday, we are reviewing the most engaging content from the previous week. This week, for our "most clicked" item, we look at a project from Stanford Center on Longevity. For the "most shared," is the fashion industry ignoring Baby Boomers?

Most Clicked: The Sightlines Project

How long do you want to live? 76, 92, or even 101? According to The Sightlines Project from the Stanford Center on Longevity, three out of four Americans want to live past 100 IF they are in good health.

The research highlights three key findings to live a long and vigorous life:

Looking to change the way you engage with your prospective residents and clients? To discuss how Creating Results could help you motivate mature consumers to choose your services, please fill out the form below. We’ll be in touch shortly.

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