FIRST CHANGES EVERYTHING (DIRECTOR'S CUT)

In many ways, this video represents a passion project more than anything else. It was created for a specific client event, based on the challenge to evoke certain feelings. The cap seen in the video is an actual piece of history - not a recreation - and as we tell the story of the creation of that early cap we wanted to tell the story of the athlete who would eventually wear it.

The client-facing version of this video ultimately included a VO, but in the director's cut we decided to leave it out and let the images and music do the work.

Shot on location in the Rochester NY area including Genesee Country Village & Museum and Red Wings Stadium.

Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management as well as creative direction and post-production.