SALT LAKE CITY – A group of local businesses have formed an alliance to fight back against Utah’s regulation of alcohol.

The Utah Hospitality Association feels like they were ignored this past legislative session, so now they’ve set up a GoFundMe page to raise money for lobbyists to keep the pressure on lawmakers.

Davis Morris is a small business owner who also heads up UHA. Forty or so businesses have banded together to make their voices heard when it comes to alcohol reform. They’re working to repeal Utah’s controversial .05 DUI law after the Beehive State became the first in the nation to lower its legal limit for blood alcohol content.

They also want to ensure Utah does not get rid of 3.2% beer in grocery and convenience stores.

“They are not in the business to do business; they're in the business to regulate,” Morris said.

Morris says it’ll take money to get their attention.

The group has a GoFundMe page to raise $25,000 so lobbyists can work year-round to convince lawmakers.

“We saw after the last legislative session that it's time to step up our game again,” Morris said.

UHA takes issue with the .05 DUI law, which has not yet taken effect, saying it will harm people trying to be responsible drinkers. Morris and his group are urging lawmakers to decrease penalties.