Humor Sells

What’s the difference between humor and comedy?

While humor and comedy are similar, here’s how I define the two for business:

Comedy

This is more joke-oriented. Stand-up comedians do comedy. Sitcoms do comedy. There’s a set-up and a payoff (the punchline). However, comedy can steal the thunder from the brand. Often, the audience remembers the funny joke, but not the company or the product being sold. Comedy can still work for you, of course. It just needs to be delicately balanced so it enhances the message without drowning it out.

Humor

Humor is comedy lite. No “hard” jokes like that of comedians and sitcoms. Humor is clever, witty, lighter, softer. It makes you chuckle. It makes you smile. It’s generally more desirable for business purposes because it doesn’t distract from or overpower the message; it enhances it while allowing the focus to stay on the benefits you or your clients provide.

HOW You Add Humor to Your Marketing:

WARNING: This is not a job for the squeamish! The possible front, back and side effects of handling comedy on your own include, but are not limited to: diarrhea, constipation, insomnia, drowsiness, dehydration, bloating, dry eye, wet eye, weight gain, weight loss, weight lifting, feeling inferior, being inferior, blindness, x-ray vision, death, hyperactivity, peanut allergies, black tongue, exploding veins, and the sniffles. All at the same time.