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Jeremy Piven Confirmed to Star in ITV’s "Mr Selfridge"

The “Entourage” star will head from Ari Gold’s LA agency to 1909 London to play Harry Gordon Selfridge of the famed department store.

Jeremy Piven has confirmed he’ll join the entourage of ITV Studios’ new show "Mr Selfridge" as the title character. Piven will star as flamboyant and visionary American entrepreneur Harry Gordon Selfridge, aka “Mile a minute Harry” and founder of the eponymous UK department store.

ITV Studios Global Entertainment is hoping buyers will go on a shopping spree at next week's MIPTV when the show launches at the market.

Created by award-winning writer Andrew Davies, the drama takes place in early 20th century London and centers around Selfridge’s famous department store on Oxford Street and the women’s liberation movement of the time period. The show is based on Lindy Woodhead’s book “Shopping, Seduction and Mr Selfridge” based on the businessman’s real life. ITV describes Piven’s character as “a man with a mission to make shopping as thrilling as sex.”

"Mr Selfridge" will start shooting its 10 hour-long episodes in London in April and will air on ITV1 in 2013.

The “big, glamorous city story” features “a rich cast of fictional characters to fall in love with” and will show everything from “the opulent life of London’s social elite to the bright lights, glamour and back-stage intrigue of London’s theatres, from board rooms, private poker games and smoky music halls to the working men and women trying to make their own success” according to producers. "Mr Selfridge" is produced by Chrissy Skinns and executive produced by ITV Studios Drama’s Kate Lewis. Davies is the lead writer alongside Kate Brooke and Kate O’Riordan with Jon Jones set to direct.