2010 Identity Family

For the second year running South by Southwest approached SPD with the opportunity to brand the Music, Film and Interactive conferences. With the blurring of the lines between the three conferences increasing every year, they wanted to ensure that the family of identities embraced this convergence more so than in years past. This goal, in conjunction with 2010 being a year tied to science-fiction myth, led us to create a series of unique robots with interchangeable features that could be repurposed for a comprehensive modular system of identities. Besides, with the exception of John Connor, who doesn't like robots?