Kristen Mercure, a spokeswoman for Green Mountain Coffee Roasters, said Campbell's Fresh-Brewed K-Cup Packs are the result of significant research and development efforts and consumer testing. The single-serve soups, which can be brewed in Green Mountain's Keurig machines, provide "quick, delicious and fresh snacks," she said.

Green Mountain Coffee Roasters’ newest Keurig machine is designed to brew a pot of coffee from a single pod. The reveal comes as the company struggles to maintain market share for its single-serve K-cups against private-label pods.

A new line of single-serve coffee machines under development by Green Mountain Coffee Roasters are expected to brew Keurig and Vue coffee pods. The company plans for its new systems to hit the market late next year.

Green Mountain Coffee Roasters will create single-serve pods for Costco Wholesale's private label, Kirkland Signature. The pods, for Green Mountain's Keurig machines, will come in a light breakfast blend and a darker roast and will be available in mid-December.