To request a quote or inquire about our Q Scores services, please take a moment
to
read the following:

Derived from our data collection model of the Favorites Concept, Q Scores
identify the most enthusiastic consumers of a personality, character or licensed
property, program, or brand. This measure of likeability is an important predictor
of greater consumer involvement.

The higher the incidence of favorites, the stronger is the fan base, or
consumer franchise. When exposed to their favorites, the consumer has a
greater likelihood to be more attentive, be more involved, have higher recall, and
have a more positive image.

The value of Q Scores lies in the understanding of how these consumers are impacted,
and suggests the most appropriate choices for personalities, characters, licensed properties,
programs and brands to achieve desired results.

Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.