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MORE THAN 75 YEARS OF INNOVATION

Our Story

In 2003, BRP became a stand-alone company. We brought with us an impressive portfolio of products that had been enabling unforgettable experiences for our customers for a long time.

In 1937, Joseph-Armand Bombardier is granted a patent for the first ever vehicle that can travel on snow, developed in his garage in Valcourt, Quebec, through determination and daring. A second, larger vehicle follows, and he founds his own company in 1942: L’Auto-Neige Bombardier Limité. Over the years, J.-A. Bombardier refines his design, and launches the Ski-Doo in 1959, already powered by a Rotax motor. This innovative product creates a new sport.

In the years to follow, always seeking to innovate, every playground was explored, revolutionizing the powersports industry.

Today, the BRP riders can be transported on snow, on water, on the ground, and even in the air. We’re proud of being a Canadian company that’s now recognized worldwide. Our eight brands, Ski-Doo, Sea-Doo, Can-Am on-road and off-road, Lynx, Evinrude, Rotax, Manitou and Alumacraft, are iconic in the powersports and marine industries. We are united by our passion to keep moving forward towards new adventures, giving our customers around the world the power to create their best memories.

Joseph-Armand Bombardier obtains his first patent for the development of a tracked vehicle for travelling over snow, later named the “B7 snowmobile”.

1941

EMBLEMATIC VEHICLE

Joseph-Armand Bombardier revolutionizes passengers and goods transport with the B12.

1942

BOMBARDIER OPENS ITS DOORS

Joseph-Armand Bombardier starts-up l'Auto-Neige Bombardier Limitée in Valcourt, Québec. The company builds tracked vehicles designed for travelling over snow.

1947

BOMBARDIER GOES
INTO MASS PRODUCTION

L’Auto-Neige Bombardier sets up a large 1,000-unit mass production plant. After the war, the B12 and C18 tracked vehicles ensure the health of the business.

1950s

THE SW AND THE MUSKEG
MODELS JOIN THE LINE-UP

Design and production begins on the SW snow groomer and Muskeg utility vehicles for the forestry, mining and utilities industries.

1959

THE FIRST SKI-DOO SNOWMOBILE

The Ski-Doo snowmobile is launched. Joseph-Armand Bombardier is the first individual to mass-produce snowmobiles and creates this new sport.

1968

THE FIRST SEA-DOO PWC

The first Sea-Doo watercraft is launched.

1969

BOMBARDIER GOES PUBLIC

Bombardier’s stock is listed on the Montreal and Toronto Stock Exchanges, where two million shares are publicly offered.

1970

BRP ACQUIRES LOHNERWERKE GMBH

Acquisition of the Austrian company Lohnerwerke GmbH and its subsidiary, Rotax-Werk (known today as BRP-Rotax GmbH & Co. KG), manufacturer of Rotax engines.

1971

EXPANSION OF THE SKI-DOO LINE-UP

Elan, Skandic, Valmont and Blizzard Ski-Doo models are launched. The Skidozer SV 200 trail grooming vehicle is marketed as part of “Operation SnoPlan”. This program was key to the development and maintenance of groomed trails as well as to the promotion of snowmobile safety. The snowmobile manufacturer Moto-Ski is acquired.

1972

THE CAN-AM LINE-UP

A new division is created for Can-Am off-road motorcycles.

1973

SKI-DOO SNOWMOBILES HIT ONE MILLION

On August 29, the one-millionth Ski-Doo snowmobile rolls off the line.

1981

BOMBARDIER INTRODUCES
THE BR-400 SNOW GROOMER

The BR-400 alpine ski hill snow groomer is introduced to the North American market.

1984

BOMBARDIER SPONSORS
THE SARAJEVO OLYMPICS

Bombardier is the official supplier of tracked vehicles for the Sarajevo Olympic Winter Games, which included alpine snow groomers, Nordic ski trail groomers and Ski-Doo snowmobiles.

1988

OFFICIAL SUPPLIER OF
THE CALGARY OLYMPIC WINTER GAMES

Bombardier is the official supplier of grooming vehicles and snowmobiles for the Calgary Olympic Winter Games.

1988

A NEW GENERATION
OF SEA-DOO WATERCRAFT

In the spring, the new generation of Sea-Doo personal watercraft is launched, creating a whole new industry.

On September 14, the two millionth Ski-Doo snowmobile is manufactured in Valcourt, Québec. Bombardier creates a new segment in the snowmobiling market with the Summit model, especially designed for powder snow and mountain terrain.

In March, Bombardier innovates again with the introduction of semi-direct injection two-stroke engine technology. The Rotax 800 2-TEC SDI engine for its Ski-Doo snowmobiles offers as much as a 50 % reduction in hydrocarbon emissions and up to 25 % better fuel economy.

2002

BRP INNOVATES WITH THE LAUNCH
OF THE SKI-DOO REV PLATFORM

Bombardier Recreational Products also revolutionizes the snowmobile industry in November by introducing Ski-Doo snowmobiles with REV platform, snowmobiling’s most radical innovation in 40 years.

ALVARO DE MARICHALAR OF SPAIN
CROSSES THE ALTANTIC ON A
SEA-DOO WATERCRAFT

In July, Alvaro de Marichalar of Spain sets a world record by crossing the Atlantic Ocean (a journey of more than 10,000 nautical miles) riding a Sea-Doo XP watercraft.

2002

BOMBARDIER BECOMES OFFICIAL SUPPLIER
OF SALT LAKE CITY OLYMPIC WINTER GAMES

In February, Bombardier is the official supplier of Ski-Doo snowmobiles, Bombardier snow groomers and Bombardier ATVs at the Salt Lake City Olympic Winter Games.

2002

SEA-DOO GTX PWC WINS
"WATERCRAFT OF THE YEAR"

In the same month, the 2002 Sea-Doo GTX 4-TEC watercraft wins the prestigious Watercraft of the Year award from Watercraft World Magazine.

2002

THE SKI-DOO MX Z-REV SLED
GOES TO HOLLYWOOD

The Ski-Doo MX Z-REV snowmobile has tremendous screen presence in the James Bond movie Die Another Day.

2002

BRP LAUNCHES THE FIRST TWO-RIDER ATV

On June 6, Bombardier Recreational Products opens an untapped market segment by introducing its Traxter MAX ATV, the first and only ATV with the manufacturer’s approval to accommodate two riders.

2003

THE REVOLUTIONARY
EVINRUDE E-TEC OUTBOARD ENGINE

In February, Bombardier Recreational Products launches the Evinrude E-TEC outboard engine, marking the beginning of a revolutionary new generation of cleaner, quieter and more powerful outboard engines.

2003

BOMBARDIER SELLS ITS
RECREATIONAL PRODUCTS DIVISION

In April, Bombardier Inc. announces the sale of the Bombardier Recreational Products division.

2003

BOMBARDIER PARTNERS WITH
DEERE & COMPANY

On January 23, Bombardier and Deere & Company announce a strategic alliance to develop new wheeled industrial vehicles and technologies.

2003

OUTLANDER MODEL NAMED
ATV OF THE YEAR

In January, the Outlander model is named ATV of the Year by both ATV Magazine and Canada’s 2003 ATV Guide.

2003

TWO NEW ADDITIONS TO THE
TWO-SEATER ATV LINE-UP

In May, Bombardier Recreational Products introduces the Outlander MAX and Quest MAX ATVs, two new additions to the first full line-up of two-seater ATVs on the market.

2003

BRP KART WINS "IF DESIGN AWARD"

In June, the BRP-Rotax RM1MC Kart wins the prestigious iF Design Award.

2003

BRP IS OFFICIALLY LAUNCHED

On December 18, the acquisition process of the recreational products division of Bombardier Inc. is completed, and BRP is officially launched.

2004

BRP FOCUSES ON
RECREATIONAL PRODUCTS

BRP announces the sale of its industrial division, headquartered in Granby, Québec, to Camoplast Inc. BRP now concentrates its energy on the development and manufacturing of recreational products.

2004

THE BRP BRAND IS BORN

In mid-June, BRP launches its new brand and signature: leveraging a rich heritage of entrepreneurial spirit and innovation with a renewed focus on providing consumers worldwide with uniquely crafted products that inspire passion and enthusiasm.

2004

BRP LAUNCHES SEA-DOO 3D WATERCRAFT

With the launch of the Sea-Doo 3D watercraft in mid-August, BRP redesigns the watercraft. The Sea-Doo 3D model is the first and only multi-experience watercraft, offering three unique riding experiences through simple configuration changes (BRP later adds two more experiences for a total of five.)

2004

THE FIRST THREE-PASSENGER
WATERCRAFT HITS THE WATER

BRP introduces the 2005 Sea-Doo RXT model, the first three-passenger watercraft with 215 hp. BRP also introduces the 2005 line of Sea-Doo boats with additional power options, cleaner engine technology, quality refinements and one all-new model.

2004

BRP'S SEA-DOO RXP PWC EARNS
"WATERCRAFT OF THE YEAR"

In mid-September, BRP receives Watercraft World Magazine’s "Watercraft of the Year" award for the 2004 Sea-Doo RXP PWC, marking the sixth time a Sea-Doo model has received this honour.

2005

BRP'S VALCOURT PLANT GETS A FACE LIFT

In March, BRP announces a $10-million investment to modernize its plant in Valcourt, Québec.

With its launch of the 2006 ATV line-up, BRP dramatically shifts its focus to the ATV enthusiast market, offering a higher level of handling, power and performance than its competitors. BRP sets new industry standards by including four-stroke technology across the entire Sea-Doo line-up. Rotax 4 TEC models provide up to 30 % more power and are now available in all four product segments.

2005

BRP INTRODUCES THE APACHE KIT

In September, BRP launches its revolutionary APACHE ATV Track Kit, the first and only OEM ATV track kit that fits most major all-terrain vehicle (ATV) models.

2005

BRP'S CAN-AM DS 650X ATV
FINISHES FIRST AT THE DAKAR RALLY

In January, Antoine Morel of France places first in the ATV category at the 27th edition of the famed Dakar Rally, after crossing the finish line on a DS 650X ATV.

2005

BRP'S INTERNATIONAL DIVISION
RELOCATES TO LAUSANNE

As of October 1, BRP begins selling directly to dealers in France with a new office in Aix-en-Provence. BRP establishes its International offices in Lausanne, Switzerland.

2005

BRP WINS THE GNCC CHAMPIONSHIPS

In October, BRP wins its first Utility Modified GNCC Championship with its Outlande 800 ATV which would later spark a streak that would see BRP earn an additional 12 GNCC ATV championships during the next four seasons of racing.

On June 8, BRP establishes direct commercial operations in Spain, Germany, Belgium, the Netherlands, Luxembourg, the United Kingdom and Ireland.

2007

INAUGURATION OF NEW PLANT IN MEXICO

BRP inaugurates its new plant in Juarez, Mexico. The Can-Am ATV Outlander and Renegade lines, as well as the Rotax engines that power these vehicles, are manufactured and assembled at this facility.

2007

BRP GOES ON THE ROAD

BRP introduces its first On-Road vehicle. With its unique Y-architecture, it can be described as part motorcycle and part convertible sports car.

2007

BRP INTRODUCES
EVINRUDE MULTI-FUEL ENGINES

BRP now offers Evinrude multi-fuel engines: the only outboards to provide sufficient horsepower capable of running on multiple fuels including aviation fuels, kerosene, and standard gasoline.

2007

ONE MILLION WATERCRAFT

On January 27, BRP assembles its one millionth watercraft in Valcourt, Québec. The name Sea-Doo is synonymous with meaningful innovation, trend-setting style and spirited performance.

2008

INAUGURATION OF THE DESIGN
& INNOVATION CENTRE (CDI)

On September 10, BRP inaugurates the Laurent Beaudoin Design & Innovation Centre. The facility is home to BRP's design and advanced concept teams who work to create highly innovative, functional and exciting products that exceed people’s recreational needs.

2008

BRP GOES DIRECT IN AUSTRIA

BRP establishes direct commercial operations in Austria.

2008

BRP REDEFINES BOATING
WITH ICONTROL TECHNOLOGY

In September, BRP changes the nature of boating with the introduction of iControl:
iBR™ (intelligent braking and reverse): the world's first ever on-water braking system;
iS (intelligent suspension): allowing the hull to move independently from the seat, handlebars and footrests with a full 15 cm (6 in) of play;
iTC (intelligent throttle control): bringing hassle-free operation and precision to every riding situation;
S3 Hull: a stepped hull designed to keep the watercraft glued to the water.

2008

INAUGURATION OF THE CENTRE
DE TECHNOLOGIES AVANCÉES (CTA)

On June 16, BRP inaugurates the Centre de technologies avancées BRP-Sherbrooke University (CTA) in Sherbrooke, Québec. The CTA has the mandate to develop new, more environmentally friendly technologies.

2008

BRP GOES COMMERCIAL IN MEXICO

BRP reinforces its presence in Mexico by establishing a network of direct sales for Can-Am and Sea-Doo products starting on November 1, 2008

The Regionales Innovations Centrum (RIC) designs and develops efficient powertrain technologies to reduce the carbon footprint of BRP products while training its employees and students to stay ahead of technological trends.

2010

BRP INTRODUCES NEW
ROTAX E-TEC 800R SNOWMOBILE

In January BRP expanded its revolutionary E-TEC engine technology in Ski-Doo snowmobiles with the introduction of the much anticipated Rotax E-TEC 800R engine. This lightweight two-stroke engine uses sophisticated electronic injectors and a powerful central computer to deliver stunning improvements in performance, efficiency and ease-of-use. This engine debuts in the 2010 Ski Doo MX Z X.

2010

BRP SETS A NEW BENCHMARK FOR
HIGH FUEL-EFFICIENCY
AND LOW EMISSIONS
WITH THE ROTAX ACE ENGINE

The Rotax 600 ACE (Advanced Combustion Efficiency) engine delivers outstanding fuel economy. Its lower emissions surpass the U.S. EPA standards for 2012 and the stringent Best Available Technology (BAT) standards required to ride in Yellowstone National Park in the United States.

2010

SEA-DOO WATERCRAFT NAMED "BEST BUY"

Four Sea-Doo watercraft are recognized by Consumers Digest magazine as a Best Buy; the 2010 Sea-Doo RXT iS 260, RXT-X 260, GTI SE 130, and GTI SE 155 models.

2012

BRP INAUGURATES
ITS REGIONAL OFFICE IN SHANGAI

BRP opens a regional office in Shanghai to increase the company's knowledge of chinese culture and regional specificities and to foster BRP brand awareness.

2013

BRP PRODUCES IT'S
3 MILLIONTH SKI-DOO SNOWMOBILE

BRP produces its three millionth Ski-Doo snowmobile, the 2014 Ski-Doo Summit X E TEC 800R model, in its Valcourt, Québec manufacturing facility, 54 years after the Ski-Doo snowmobile was born in 1959.

2013

BRP COMPLETES FINAL PUBLIC OFFERING

BRP announces the closing of its initial public offering of 12,200,000 subordinate voting shares of the Company at a price of $21.50 per share.

2014

BRP INTRODUCES A NEW ERA
IN OUTBOARD ENGINES

BRP revealed new outboard G2 engines, the next generation of Evinrude E-TEC outboard engines, showcases BRP’s history of innovation with its bold breakthrough design engine.

2014

BRP ACCELERATES ITS GROWTH
IN CHINA WITH THE CREATION
OF A JOINT VENTURE

BRP and its long-time distributor in China, Smooth Marine Equipment Ltd (“Smooth Marine”), will pursue together the growth of BRP’s business in China through a joint venture structure.

2014

BRP WINS INNOVATION AWARD
WITH GAME-CHANGING
SEA-DOO SPARK WATERCRAFT

BRP’s Sea-Doo Spark watercraft adds a sixth National Marine Manufacturers Association (NMMA) Innovation Award in six years to the company’s collection of marine industry accolades.

2015

JOSÉ BOISJOLI NAMED EY ENTREPRENEUR
OF THE YEAR QUEBEC 2014

José Boisjoli, BRP President and Chief Executive Officer, is named EY Entrepreneur of the year Quebec 2014 thanks to his outstanding achievements and those of the company.

2017

JOSÉ BOISJOLI NAMED CEO OF THE YEAR 2017 BY LES AFFAIRES

José Boisjoli, who has led BRP since the end of 2003, was named "CEO of the Year" by Les Affaires, a Canadian business newspaper.

2018

SEA-DOO CELEBRATES ITS 50TH ANNIVERSARY

BRP invented a whole new sport in 1968 when it launched the first mass-produced personal watercraft, the Sea-Doo.