The toughest child abuse reporting law in the nation went into effect in Florida last October, and the state has launched a campaign to raise awareness about the legal obligation to report suspected abuse.

The new law was introduced in response to the scandal at Penn State University. Former assistant football coach Jerry Sandusky was convicted of molesting children years after the abuse was discovered by staffers.

If a similar situation happens in Florida, the institution could now be fined a million dollars for each person who failed to report the abuse.