For anyone trying to advocate for better bike lanes or other improvements to city streets, there's a critical tool in getting changes made: better data. Not long ago, the only way to know how many cars or bikes used a particular street was to hire a contractor using expensive equipment, or to stand in place with a clipboard manually counting the traffic going by. The TrafficCOM was designed to make data collection much easier—it's a small, portable, low-cost device anyone can use to measure traffic.

The TrafficCOM has been used from Moscow, to San Francisco, to Santiago, Chile, and a new version launched on Kickstarter today. Support the project here.

This project will be featured in GOOD's Saturday series Push for Good—our guide to crowdfunding creative progress.