Seattle Seahawks quarterback Russell Wilson poses with a fan at Nordstrom on February 29, 2016 in Seattle, Washington.

Seattle Seahawks quarterback Russell Wilson poses with a fan at Nordstrom on February 29, 2016 in Seattle, Washington.

Photo: Suzi Pratt, Getty Images

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Seattle Seahawks quarterback Russell Wilson poses with a fan at Nordstrom on February 29, 2016 in Seattle, Washington.

Seattle Seahawks quarterback Russell Wilson poses with a fan at Nordstrom on February 29, 2016 in Seattle, Washington.

Photo: Suzi Pratt, Getty Images

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Fans pose for a selfie with Seattle Seahawks quarterback Russell Wilson at Nordstrom on February 29, 2016 in Seattle, Washington.

Fans pose for a selfie with Seattle Seahawks quarterback Russell Wilson at Nordstrom on February 29, 2016 in Seattle, Washington.

Photo: Suzi Pratt, Getty Images

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Selections from Russell Wilson's "Good Man Brand" clothing line.

Selections from Russell Wilson's "Good Man Brand" clothing line.

Photo: Courtesy Nordstrom

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Jim Moore: Russell Wilson's 'Good Man' prices are a bad look

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Last weekend I saw Russell Wilson's tweets promoting the launch of his "Good Man Brand" line of clothing and shoes.

The Seahawks' quarterback appeared Monday at a Good Man Brand kickoff at the downtown Nordstrom store.

In stories across the Internet, we learned that $3 from every purchase will assist inner-city education through Wilson's Why Not You Foundation. That's terrific.

But then I made the mistake of visiting TheGoodManBrand.com and saw the prices. They are not Tightwad Man prices. They are not even Middle Class Man prices. They are Rich Man prices, as in unaffordable to most of us.

Even long-sleeve T-shirts will set you back $88 at TheGoodManBrand.com.

Danny O'Neil and I talked about Wilson's new clothing line on 710 ESPN Seattle on Monday afternoon. I spent most of the discussion trying to figure out why the prices are so high and coming up with no plausible answers.

In his defense, Wilson can charge whatever he wants for his clothes and shoes. And I'm sure he'd say the quality of the materials justifies the cost. Plus you pay more for the brand, just as you would for Michael Jordan's or LeBron James' shoes. But still...

I texted Wilson's agent, Mark Rodgers, and asked for a comment about the prices. He wrote back: "We respectfully decline your request."

Wilson spoke about The Good Man Brand at the launch and to other publications and sites such as GQ and Huffington Post. He made his biggest grabber of a quote in a Seattle Times story, saying The Good Man Brand was designed with a 25-year-old guy "searching for his first job" in mind. "He doesn't have much money, he just got out of college."

Seriously? I had to read that sentence four times to see if I somehow missed something.

The Russell Wilson Fan No Matter What says: "Well, that makes sense. The 25-year-old guy is trying to make a good first impression at his job interview."

The cynical columnist says: "If the 25-year-old guy doesn't have much money, he's not spending $350 on your shoes, Russell, because he can't afford them. And that's your target market?"

In various interviews, Wilson said The Good Man Brand provides great comfort and style. He also said, in basketball terms, that the clothing line falls between the outside shooter and the guy who makes layups.

"I had the great suits, and I had the shorts and T-shirts," he said. "But I wanted that mid-range game I could dress up and down."

All good stuff, but then he went off on woo-woo tangents, talking about The Good Man Brand being transformational.

"We're going to change a culture through fashion," he said at the Nordstrom launch.

He told the Huffington Post: "It's more than fashion, it's about effecting change. That's what we're really after."

From the Seattle Times: "It's an aspirational brand."

From GoodManBrand.com: "It's more than the fashion, style and comfort. We tally the score in the good work we do and what we inspire in others."

GQ bought in, using the headline: "Russell Wilson's clothing will make you a good man." That's a headline that will make you read the story or cringe -- I like to think I'm a good man when I'm lounging around in a Cougar sweatshirt and $15 sweat pants that I got at Target.

Plus if you're a bad man, you're not going to automatically become a good man by putting on Wilson's $198 Point Collar long-sleeve shirt and $188 hybrid, five-pocket jeans. You're more apt to become a broke man.

I shouldn't joke about this. If The Good Man Brand works out for Wilson and he effects aspirational and inspirational change through clothes, I think I'll launch The Beta Man Brand: Wear my cheap clothes and feel the sudden urge to do absolutely nothing.

According to GQ's story, Wilson asked fans what they think are hallmarks of an upstanding guy.I'm guessing some said Wilson is the perfect example, but my version of an upstanding guy doesn't price out his biggest fans.

My mom would say a man like Wilson has "gotten too big for his britches." And in this case, those britches go for $228 at TheGoodManBrand.com.

The Go 2 Guy also writes for 710Sports.com, KitsapSun.com and jimmooregocougs.com. You can reach Jim at jimmoorethego2guy@yahoo.com and follow him on Twitter @cougsgo. He appears weekdays from 3 to 7 p.m. on “Danny, Dave and Moore” on 710 ESPN Seattle.