Seven Kickass Strategies On How You Can Increase Your Website’s Traffic

As a marketer, website traffic is one of your top
priorities. As an important measure of business growth, website analytics from traffic can
provide useful information about your audience that’ll help you make decisions,
gauge how your marketing strategy is doing, improve your ranking on search
engines, and, overall, increase conversions, generate better leads, and attract
more customers.

While website traffic does offer a multitude of
direct and indirect benefits, it’s not as easy to generate quality traffic.
Luckily, this handy guide will provide you the best ways to attract traffic to
your website that’ll lead to short and long-term impact for your business:

Guest Post On External Sites

Running a blog through WordPress is one of the
smartest marketing strategies today. Guest posting on other blogs, on the other
hand, is an excellent way to drive traffic to your site.

By generating content for someone else and
posting in on their site, you have the opportunity to attract new audiences and
connect with high authority figures in your niche, building credibility.

Guest posting is quite easy; you need to reach
out to blogs that cater to the kind of audience you’d like to target and
provide them a pitch on the type of article you’d like to write for them. With
countless options out there, there’d be many people who would be more than
happy to give you space and will be able to reap the benefits, in return, too.

Repost Old Content

Sometimes, bloggers make the mistake of not
wholly capitalizing on all the content they create and focus their efforts on
creating new content all the time. However, one of the easiest ways to drive
valuable traffic to your site is by reposting your old content.

It’s natural for content posted a few months, or
even years, ago to not get attention anymore. To ensure you’re getting the most
out of your efforts, you should repost old content to attract more readers. To
avoid getting penalized by Google for duplicating content, you can repost the
intro paragraph followed by a link to the original article.

Utilize The ‘Skyscraper’ Technique

There’s no doubt that the quality of your content
plays a huge role in how much traffic you’re able to generate. High-quality
posts have a higher chance to gain traction and persuade people to come back to
your website.

So, what do you do when you don’t know what to
write about? One way to overcome this problem is through the Skyscraper
Technique, which involves using existing, high-quality content in your niche
with backlinks as a benchmark to creating something even better than that.
Essentially, you’re providing your audience with a better alternative that’s
completely original.

Update Your Content Regularly

We’ve already how important using your old
content is, but did you know you can revitalize it and reap similar benefits,
too? Repurposing
old content is an excellent way to generate traffic without investing too much
time and effort.

To do this, you can update your old content and
extend the life of some of your most popular posts. Moreover, this works well
for your SEO since ‘fresh’ content tends to be ranked higher by Google.

Go through your archives and find posts that can
easily be repurposed an update them with new facts or insights and offer a
fresh perspective. You can also use old blog posts to create new content, such
as an infographic or a webinar.

You should also consider creating evergreen
content that stays relevant regardless of how much time passes. Subjects, such
as finance, careers, weight loss, food, and relationships, never become
outdated and will always generate interest.

Add Important Metadata

Your SEO
strategy involves adjusting your site’s content, so it’s easily understood by
search engines, making it a huge factor in how much traffic your website can
generate and how often your content shows up on search results.

However, SEO doesn’t just involve incorporating
keywords to your blog posts; you need to optimize your meta-data too. Your
metadata includes the title, image text, meta description, and any other
details that would be relevant to search engines, even if they’re not relevant
to your visitors.

Post On Social Media

Social media provides countless opportunities to
improve your reach and visibility. By capitalizing on social media platforms,
such as Facebook, Twitter, Instagram, and LinkedIn you can reach out to your
target audience and give them a chance to interact with you. There are many
tools, such as a LinkedIn
automation tool, that’ll help you share new content and update
your followers regularly, so you can quickly gain your audience’s attention.

There are various plugins available that update
your social media profiles whenever you post new content on your website,
allowing you to simultaneously generate traffic and stay active on your social
media profiles.

Invest In Email Marketing

Email marketing is one of the most consistent
forms of marketing today. By building your email list and regularly sending out
messages to that list, you can expand your reach substantially.

So, why does email marketing work so well? For
starters, it helps you build a stronger connection with your audience and
inform them about any new products or active promotions. Moreover, you can
share news about your business and update them when there’s new content on your
website. Such actions can significantly boost your traffic.

Email marketing is quite affordable and building
your email list is pretty straightforward too. Whenever someone visits your
website, you should ask your visitors to subscribe and offer something in
return for their email address, such as a free eBook or a discount. There are
many other ways to find out your prospects’
email addresses, so ensure you’re making use of as many ways as
you can.

This article will give you a kickstart on how you
can increase your website’s traffic. Remember, the entire process involves
trial and error, and some strategies will be more effective than the others.
It’s all about finding out what works for your business and using that to your advantage.

Have you tried any of these strategies before? Or
do you have suggestions of your own? Sound off in the comments below!