While no doubt there was much about 18th century life that would preclude it from earning the title of glamorous, that may also have much to do with where you sat on the social divide. If you were born into castles and powdered wigs, glamour might have had plenty to do with it. That’s the side we often see interpreted through cinema and popular culture. And it’s the side of Casanova-era Italy that lingerie label Chantal Thomass have played on in their latest campaign.

Click the thumbnails for full pictures:

We see no Casanova here, though. So we can only assume these are his conquests, vying for attention to be the most appealing, the most adored. That being the case you can surely expect plenty of ringletted hair, lacy stockings, bows, more bows, and cakes.

Enjoy the full lingerie look book from Chantal Thomass at the gallery above.