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Canadian mobile carrier Bell has thrilled iPhone owners in Canada with the release of Bell Mobile TV, a new app letting Canadian viewers tune in on their mobile device to a plethora of TV channels. Included among them: CBC Newsworld, MTV, Muchmusic, Treehouse and The Weather Network. Most importantly for Canadian hockey fans, however, is live coverage of NHL games. And, yes, that includes coverage from the Vancouver Olympics.

Naturally, there are some less than ideal components to this arrangement for many, including that the app will only work on a 3G network - no WiFi compatibility. In addition, if you're going to get the app, you need be running iPhone 3.0 or later, and, of course, already a Bell subscriber. The app, which is free, just became available for download over the weekend.

With the demand for live TV growing at a rapid pace, Nokia today similarly introduced what some call an"iPhone-worthy" app dubbed "Sky Mobile TV: Live sports on the move." As simple as it sounds, with the mobile TV app, Sky customers (with certain Nokia handsets) are now able to view Sky Sports live on their mobile devices.

Meanwhile, broadcast television and cable networks continue to bleed ad revenue as the mobile realm for live television viewing seems to expand on a daily basis. It's something we were reminded of earlier this month with AT&T's much-awaited announcement that its 3G network will now support the SlingPlayer Mobile TV app.