Flipkart's recent 'Big Billion Day' sale saw three times more users and nearly 30 times its usual traffic all thanks to its enhanced technology features and now looking to further improve its systems to increase future sales.

Microsoft has invested USD 200 million to build its technology capabilities which will help Flipkart achieve its sales target.

"AI and ML are becoming focus for us now. We think there is a lot of opportunity to optimise how we do things like merchandising and offer placement. So we are putting those systems in place and looking to take away any kind of manual tuning and optimisation", Vinay YS, Vice-President of Engineering at Flipkart, told the Economic Times.

“We mostly look at Microsoft from the point of view of AI and ML. There are a lot of those capabilities on Microsoft side that we would like to leverage. On aspects like voice recognition we want to partner with them deeply,” Vinay said.

Flipkart had announced its strategic tie-up with Microsoft in February. It had also announced that it would use Microsoft's Azure cloud-computing platform.

Shares of Amazon.com Inc fell 10 percent in trading before the bell on Friday after its sales outlook missed Wall Street targets, fanning concerns that the online retailer's expansion may finally be losing steam.

​Luxury’s strength was prominent in the latest Interbrand ranking of the Best Global Brands Thursday, but even the biggest names couldn’t rival digital when it came to the brands that are key for consumers.

Apple Inc has acquired a startup focused on making lenses for augmented reality glasses, a signal the firm has ambitions to make a wearable device that would superimpose digital information on the real world.

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​Binny Bansal is negotiating new terms with Walmart over receiving a cash pay-out of around $100 million down from a previous figure of $850 million as the Flipkart co-founder looks to start a new business.

​The All India Online Vendors Association (AIOVA), a body representing sellers across the country, has sought government intervention to curb the sale of counterfeit products on e-commerce marketplaces.

​Flipkart has demonstrated a continued and significant change to its marketing strategy and has launched a two-minute film with the message that equal treatment of children today will ensure a more equal future.