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When you open the doors to your wardrobe, how do you feel? For most people, whether they realise it or not, the response is usually a highly emotional one. Excitement at spotting something fun you just bought; amusement over a sparkly dress you wore to a party a decade ago; sadness at the jeans that always make you feel lumpy; a pang of grief every time you see a cardigan your grandma knitted; guilt over the coat you couldn’t really afford that still has the tags on; panic that none of these things go together today. It is a complex bundle of feelings, stirred just by seeing a rail of clothes.