A blog about travels to European destinations and visits to beer festivals, pubs, bars and breweries.

03 February 2012

Loddon Brewery Re-Branding

Flying High - the new Loddon Brewery logo emphasises the dragonfly motif

and introduces a new font.

Chris Hearn (pictured above) and his wife Vanessa Hearn founded Loddon Brewery in 2002 at an old brick and flint grain store on the main site of Phillimore Farm, Dunsden Green, situated on the rural estate of Lord Phillimore. Chris and Vanessa were at the Bird in Hand, Sonning Common, on Thursday 2 February to welcome guests to the Loddon Brewery 10th anniversary celebration and brand re-launch.
Chris thanked Roger and Kay, proprietors of the Bird in Hand, Sonning Common, for closing their pub for the night in order to host the Loddon Brewery Re-Brand event.

Head brewer (Steve Brown) and his assistant (Jordan) are pictured above. Chris Hearn had just presented Steve with a bottle of Bruichladdich single malt whisky as a mark of appreciation for his work with the brewery especially in the earliest months when there was no cash available to pay a brewer wages.

The redesigned pump clips (above) emphasise the dragonfly motif. The brewery were looking for a clean and crisp branding which would appeal both to current drinkers and also appeal to the younger generation.