updated 07:35 pm EDT, Tue August 28, 2007

Apple's Sept 5th event

Apple has confirmed that it will hold a special event on September 5, where it is expected to introduce new versions of its iPods. While many of the rumors continue circulate, Apple last week threatened several sites with legal action after images of an updated iPod nano line surfaced. Industry watchers said that the threats were an implicit validation of the images and products. In an invite sent to select media outlets, the company used the tagline 'The beat goes on' and touted its familiar silhouetted iTunes dancer on its Coverflow.

The event is scheduled at the Moscone West venue in San Francisco on September 5, 2007 at 10:00 a.m.

Apple's use of the "The beat goes on" tagline has brought speculation that the company may be ready to make announcement about Beatles music on iTunes. AppleInsidersays the line may be borrowed from the trailing line of The Beatles' final press release, which was issued by Apple Records on April 10, 1970, following the band's split.

"Spring is here and Leeds play Chelsea tomorrow and Ringo and John and George and Paul are alive and well and full of hope. The world is still spinning and so are we and so are you," the Beatles announced in their release. "When the spinning stops -- that'll be the time to worry, not before. Until then, the Beatles are alive and well and the beat goes on, the beat goes on."

Apple's iPhone, featuring integrated iPod functions, was the first iPod device to feature Coverflow--which the company brought to iTunes 7 earlier in the year.

The special event, just in time for the busy holiday shopping season, coincides with the nearing end of its back-to-school promo that offers students (and other education customers) a free iPod with purchase of any Mac through September 16th. Many believe Apple has used this promotion--this year and in the past--to help clear inventory of the current-generation iPods at the end of their product cycles.

or madonna

I agree with Beatles

I agree with The Beatles being next in line. Cover Flow normally puts album covers by artist. Plus, I kept telling my friends earlier today about how iTunes now has McCartney's, Lennon's and now Starr's solo music collections. Did the other two have solo material?

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"Spring is here and Leeds play Chelsea tomorrow and Ringo and John and George and Paul are alive and well and full of hope. The world is still spinning and so are we and so are you," the Beatles announced in their release. "When the spinning stops -- that'll be the time to worry, not before. Until then, the Beatles are alive and well and the beat goes on, the beat goes on."

No video iPods ever!

but...

does it really matter if its the Beatles? h***, anyone who cares already has their music. No one's going to be buying 'remastered' versions of the same music they already have, certainly not in a lossy version that loses all the gains of the remastering.

Am I the only one...

...that realizes this is likely to announce the European iPhones which they said would be available by end of year, and there has been all kinds of press lately about deals getting signed with carriers there? Not to mention Apple has a tendancy to release something that totally defeats the purpose of recent hackings shortly after they happen. Anyone remember who Blanka and Narf are after BootCamp came out? Give it a few weeks and you'll be saying Geohot who?

That isn't to say new iPods aren't a good probability as well, I just can't imagine that they won't release the European iPhones at this event. Everything lines up far to well.

tired of "doomed" stance

Has anyone noticed a lot of iPod coverage still portrays the iPod as what saved the company? Why journalists (if you can call it journalism) think Apple was somehow doomed before the iPod is beyond me. All I can figure is that these same people were not familiar with the company prior to the iPod. We've seen the doomsday stuff come and go over the years. You'd think by now people would get the idea that the analysts haven't had a clue in ages when it comes to Apple.

The rumor mill sure is churning around this event. Gotta laugh at media hype sometimes.