Calgary Transit

Challenge

Calgary Transit’s dated website had overly complex data that wasn’t easily accessible or intuitive for public audiences, who were increasingly looking to access information and services on mobile devices.

How we made life better

Working collaboratively with Calgary Transit’s team, we assessed their technical ecosystem, implemented a new CMS and developed a responsive website, complete with real-time data feeds and API integrations to deliver information and services to on-the-go commuters like never before. Highlights of the solution included:

User-driven interface: Based on extensive customer research, we were able to re-architect the site and its content to enhance the customer experience. Riders and government stakeholders weren’t shy about sharing their positive reviews on Twitter – leading to significant media attention and international recognition, including a Gold Stevie Award.

Intuitive and responsive design: We prioritized the most-used tools on the homepage and streamlined user tasks so that riders could easily find what they needed quickly, whether on mobile, desktop or tablet. To date, approximately 51% of all site visits have been from mobile devices, compared to 41% on desktop and 8% on tablet.

Easy-to-manage CMS: We implemented Drupal CMS as a cost-effective and highly-supported platform that would allow administrators to easily manage content and integrate with their existing systems, while offering scalability for future development needs.

Real-time service delivery: Powered by Google Transit and GIRO Hastinfo transit information systems, we made transit information easily accessible by delivering a Trip Planner tool and Next Ride feature to help riders plan their commute. Almost 20,000 daily transit riders now use the Next Ride feature and 500,000 users a month use the Trip Planner to plan commutes.