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GSBGEN 360

Sports Business Management

Graduate School of Business

Recommended for route(s):

[ Transactional ] Intellectual Property: Copyright Law

Why it is relevant for ...

[ Transactional ] as a Relevant Course outside SLS for those interested in Media/ Entertainment/ Sports : This course focuses on business challenges in the sports and entertainment fields, which will be useful for students desiring to work with individual or corporate clients in either industry. It examines the diverse management challenges facing the sports industry, including its diverse constituencies, evolving business ventures with global reach, and related issues of valuation and revenue-sharing.

General course
Description:

This course will examine the diverse management challenges facing the sports industry. The course will cover issues at the league level, the team level, the athlete/agent level, and the college level. The diverse constituencies with interests in sports issues (athletes, fans, media companies, advertisers, and legislators to name a few) will be discussed. Sports issues at a global level (the IOC) and both U.S. and outside U.S. will be covered. There will be coverage of evolving business ventures related to the sports industry (such as venture backed sports companies and sports networks). A key focus is on how the sports industry is similar to and different from other industries. Key concepts underlying the course are: value creation/value sharing; revenue ecosystem; virtuous circles and vicious circles; disruptive technologies; growth facilitators and growth inhibitors; leveragable assets/inherited liabilities; and entrepreneurship/new product innovations. Over 80% of the sessions typically will include a guest co-lecturer from the sporting industry.

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law