The 108-year-old Milwaukee Theatre in downtown Milwaukee became officially known Tuesday as the "Miller High Life Theatre" under a five-year naming rights sponsorship agreement between MillerCoors and the Wisconsin Center District.

MillerCoors and the Wisconsin Center District signed the naming-rights agreement in January 2016, which will give the district $350,000 per year, or $1.75 million over the life of the five year deal, WISN 12 NEWS' partners at BizTimes.com reported.