Details

In 2015 the loss was highest for soft drinks and water, but beer showed a flat development compared with 2014. Price remained a key factor in purchasing decisions with PL products very much at the forefront, thereby producing a detrimental commodity image. Good weather conditions and an active marketing policy helped the beverage market to grow again for the third quarter in a row.

Key Findings
- Influenced by negative media attacks, juice has become increasingly exposed to competition from other categories

- Results led to the conclusion that the alcoholic drinks market was flat for the whole of 2015

- The strong franc made it more and more profitable to import milk to Switzerland. Some of the discounters started to increase the imported volumes, and prices dropped

- Ethical consumption remained a key area of interest for hot tea consumers, with premiumisation a key opportunity

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