Underwear Overlord

When it's character development I'm doing for my clients I usually get a pencil sketch of some stick figure standing against a wash of gray with a sketchy prop or in a vague wardrobe. The rest is kind of up to me and the art director to flesh out.

Jack: Homeowner, DIY guy, is a PC.

This time in addition to those simple (but color)sketches, boutique Kansas City ad agency Meers gave me a descriptive deck describing the three characters they wanted me to create for their Missouri Gas Energy campaign . I prefer the vagueness of sketches and descriptions because it forces the conversation about who these characters are and it frees me to define them more specifically. Sometimes good creative takes its own sweet time and although we didn't have the luxury of time, the art director and I had a great exchange about how to interpret the layouts. Budget was a concern so I made the best use of our money by making some logistical adjustments so to milk our dolla's dry. The choices we made really changed the creative for the better and I'm confident we have a stronger campaign for it.

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Photographer, Saverio Truglia grew up fourth in a lineage of Italian men all named, Saverio. Commercial and editorial clients enjoy working with him to create unexpected and thoughtful images for their finest projects. A connoisseur of both traditional and digital techniques, his pictures center on fellow humans inhabiting a world peppered with beautiful absurdity and deadpan humor.

Saverio has produced numerous campaigns for some of the most celebrated brands, agencies and stage companies. Like theater, his pictures describe arcs in the lives of uncommon people–spotlighting their psychological paths. His work has been published in photo annuals including Communication Arts and PDN and has been the recipient of numerous prestigious awards including the APA Best in Show.