Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Solving real customer problems is a major key to mastering evergreen content marketing. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about.

Identify and remove duplicate content

You may usually think about linking in terms of pointing to outside websites, but paying more attention
to the anchor text used for internal links can help users and Google navigate your site better. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role.

Moms use search engines twice as much as non-moms

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate.

Keyword Intent Is Keyword Optimization

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Paid link-building is considered black hat SEO and is likely to incur a penalty. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Gaz Hall, an SEO Expert from the UK, said: "Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. "

SEO Remains Keyword Driven & LSI Keywords Are Important

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization.