If you listen to the hype around mobile applications you’d get the impression that text as a tool is dead – even if app-capable smartphones are only on 25% of hips out there.

Noel Chandler if ok with the fact that everyone is focused on a small portion of the market, it allows him to slowly and steadily expand his business, Mosio, while infiltrating multiple markets (as diverse as librarians and field force automation) with innovative uses of this “dead” technology.

Noel knows text. He knows how to focus his business on what’s important (revenue). He knows where his value is to his customers and they love what he’s doing.

Noel is the CEO and Cofounder of Mosio, an award winning mobile software company and the creators of Text a Librarian, currently being used in over 700 libraries across the United States. Headquartered in San Francisco, Mosio focuses on two-way mobile messaging technologies and has worked with clients such as Microsoft, Sears, Nike, Universal McCann, Yale, Harvard, the New York Public Library and The National PTA. The company won the Mobile Category at the 2008 South by Southwest Web Awards. Since 2003, Noel has been a U.S. Trends Editor for HenleyCentre/Headlight Vision, an international strategic futures and marketing consultancy in London and Mumbai. Prior to co-founding Mosio, Noel was the Founder and President of Attack! Marketing, a guerrilla and event marketing agency. Attack! has worked with over 500 agencies and brands, including the production of the feasibility study for MINI Cooper and their “talking billboards” campaign, utilizing RFID and LED technologies.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.