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Sales of Amazon Echo family of devices up more than 9x over last
year's holiday season

Echo Dot is the best-selling, most gifted item on Amazon.com with
millions sold worldwide since launch

Alexa devices made up top-selling products across all categories on
Amazon.com including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo

SEATTLE--(BUSINESS WIRE)--Dec. 27, 2016--
(NASDAQ: AMZN) — This 2016 holiday was the best-ever season for Amazon
with devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon
Echo topping the best-sellers list. Customers purchased and gifted a
record-setting number of devices from the Amazon Echo family with sales
up over 9x compared to last year's holiday season and millions of Alexa
devices sold worldwide this year.

"Echo and Echo Dot were the best-selling products across Amazon this
year, and we're thrilled that millions of new customers will be
introduced to Alexa as a result. Despite our best efforts and ramped-up
production, we still had trouble keeping them in stock. From turning on
Christmas lights and playing holiday music to shopping for gifts and
asking for help with cookie recipes, Alexa continues to get smarter
every day," said Jeff Wilke, CEO Worldwide Consumer, Amazon. "We
couldn't have made this holiday season possible for customers without
the dedication and hard work of our customer service, transportation,
and fulfillment associates along with our carrier partners – it's
amazing to see the teams come together to serve customers during the
holidays. On behalf of Amazonians all around the world, we wish everyone
happy holidays and the very best for the coming year."

Holidays with Alexa:

Alexa helped mix hundreds of thousands of cocktails this holiday
season with Tom Collins and Manhattans being the most requested drinks
from skills like The Bartender, Mixologist and DrinkBoy.

Chocolate chip and sugar cookies were the favorite recipes from Alexa
skills like Food Network and Allrecipes.

Home Alone and Elf were the most requested holiday movies with Alexa.

Alexa helped play millions of holiday songs this year, and the top
songs were Jingle Bells (1999 - Remaster) by Frank Sinatra, All
I Want for Christmas Is You by Mariah Carey and Feliz Navidad
by José Feliciano.

What was Alexa asked to cook? The most popular cooking tips requested
on Christmas Eve and Christmas Day were turkey, prime rib and
chocolate chip cookies.

Who played the most holiday music with Alexa? Customers in Seattle,
New York and Chicago asked "Alexa, play holiday music" more than any
other city in the U.S.

Who turned on Christmas Lights the most with Alexa? Customers in
Seattle, San Diego and New York asked, "Alexa, turn on Christmas
lights" more than any other city in the U.S.

What games were the most requested with Alexa this holiday? Alexa
entertained families with popular games like Jeopardy!, Twenty
Questions and The Magic Door.

Amazon Prime:

More than one billion items shipped worldwide with Prime and
Fulfillment by Amazon this holiday season.

More people around the world tried Prime this holiday season than any
previous year.

The fastest Prime Now delivery on Christmas Eve took 13 minutes and
was delivered at 9:05 p.m. to a Prime member in Redondo Beach,
California. The order included a Tile Slim Item Finder and a Tile Mate
Key Finder.

December 23, 2016 was the biggest day ever for Prime Now deliveries
worldwide and members ordered 3x more items compared to last year with
one and two hour delivery worldwide. Echo Dot, Amazon Echo, Fire TV
Stick and Oreo Cookies were some of the most popular items ordered
that day in the U.S.

The last Prime Now order delivered in time for the holiday was
delivered at 11:59 p.m. on December 24, 2016 to a Prime member in
Irvine, California. The order included a Heated Mattress Pad, NyQuil
and Afrin Nasal Spray.

Prime members in Dallas, Texas ordered more items with Prime Now than
any other city in the U.S. this holiday season.

The last Prime FREE Same-Day Delivery order from Amazon.com that was
delivered in time for Christmas was ordered at 10:23 a.m. on December
24, 2016. The order included Venum Contender Boxing Gloves, and was
delivered to a Prime member in Richmond, Virginia at 2:42 p.m. – the
same day.

Mobile Shopping:

More than 72 percent of Amazon customers worldwide shopped using a
mobile device this holiday.

On Cyber Monday, Amazon customers worldwide purchased about 46
electronics per second on a mobile device.

On Cyber Monday, Amazon customers worldwide purchased about 36 toys
per second on a mobile device.

Amazon Operations:

December 19 was the peak worldwide shipping day this holiday season.

In the U.S., more than 200,000 full-time and seasonal associates made
the record-breaking shipping season possible.

In the last two years, Amazon launched operations at over a dozen new
facilities, many of which house robotic technology.

Amazon fulfillment centers in San Marcos, Texas and Kent, Washington,
as well as two Polish fulfillment centers, in Poznan and Wroclaw,
shipped more than one million items in a single day.

There are now 45,000 robotics units working alongside Amazon
associates in more than 20 fulfillment centers.

Amazon Digital Media:

The most streamed Amazon Original Series over the holidays was Goliath.

The most streamed Amazon Original Movie over the holidays was Love
& Friendship.

The most watched TV series (non-Amazon Original) streaming on Prime
Video this holiday was The Night Manager.

The most watched movie (non-Amazon Original) streaming on Prime Video
this holiday was Eye in the Sky.

Customers listening to holiday music on Amazon Music more than tripled
this year, compared to 2015.

The most streamed holiday song on Amazon Music was It's the Most
Wonderful Time of the Year by Andy Williams.

Michael Bublé – Christmas was the most played holiday album on
Amazon Music this season.

Amazon Music is the exclusive streaming home for all 16 studio albums
by the best-selling solo artist in U.S. history, Garth Brooks – since
his debut to streaming exclusively on Amazon, Brooks has become one of
the top-streamed artists on Amazon Music.

The hours that kids spent interacting with educational content in
Amazon FreeTime this holiday season was enough time to sail around the
earth more than 6,000 times.

The top foodie book Kindle customers are reading this holiday season
is Anthony Bourdain'sKitchen Confidential, currently available
in Kindle Unlimited.

The #1 magazine downloaded in Prime Reading in 2016 by Kindle
customers was People.

The top non-fiction book downloaded in Prime Reading in 2016 was The
5 Love Languages: The Secret to Love that Lasts by Gary Chapman.

In 2016, more than 3 million readers took the Goodreads Challenge and
read a collective 38.1 million books this year.

Authors answered more than 26,000 reader questions on Goodreads in
2016.

The highest rated audiobook of 2016 on Audible is Born a Crime:
Stories from a South African Childhood by Trevor Noah, host of The
Daily Show, and narrated by the author.

The bestselling audiobook of the year on Audible was The Girl on
the Train by Paula Hawkins, narrated by Claire Corbett, Louise
Brealey, and India Fisher.

Holiday Fun Facts:

Amazon.com customers purchased enough Hamilton: the Revolution
collectible books and Hamilton albums to give every patron at
the Richard Rodgers Theatre in New York City a copy for 96 consecutive
shows.

If each Amazon.com customer who purchased Pokémon Sun and Moon this
holiday spent at least an hour a day playing the game since its
release, our customers would have spent the equivalent of more than 24
thousand lunar cycles capturing Pokémon.

Amazon.com customers purchased enough copies of the Harry Potter:
Complete 8-Film Collection to play consecutively for more than 300
years.

Amazon.com customers purchased enough Hasbro Connect 4 Games this
holiday season to give each resident of Dallas, Texas a single disc
from the game.

Amazon.com customers purchased enough Sphero Star Wars BB-8
App-Controlled Robots to roll as a relay around the Earth more than
two times before the batteries run out.