Every transaction is an opportunity to connect for a lifetime.

User experience (UX) and interface design (UI)

Transform transactions into experiences that win customer trust. Create experiences that connect. But first, define the user goal and the business goal before attempting to measure whether the user experience is "successful" or not.

The user goal is to access specific information, for example, buying a movie ticket. The business goal is to sell the maximum number of tickets. A good user experience is an outcome of design clarity, and that comes from understanding the viewpoints of both the buyer and the seller.

What is the optimum navigation experience when a user arrives on a particular page? Simple and intuitive design helps the user to arrive at the content in the most unobtrusive way.