How eSpatial territory mapping software works

eSpatial lets you create a territory map by stitching together existing geographic boundaries or by letting you draw customized areas. Once created, the territories can be given unique names and used as basemaps on which you can place other market-relevant data. Territories can be formed by combining small geographic boundaries, such as zip codes, or large geographic boundaries, such as countries.

Create maps with customized territories

Overlay other data

Once a territory has been created, it can be used – and re-used – as a canvas on which to plot other data. You can create simple pin maps, radius maps or bubble maps on top of your customized territory map. This can be the starting point for an in-depth, focussed and fresh market analysis.

Link data to territories

eSpatial territory mapping software allows you to link key data to your territory map. For instance, it can link census information about population density, educational levels, age, etc. When such demographic data is used in conjunction with your own business data, it can be a powerful motivating tool, inspiring better planning and faster decision-making.

Share out work equitably

When linked to data, eSpatial territory maps can provide an instant picture of the division of work across territories. For example, the number of customers per salesperson’s territory can be highlighted. Even more impressively, you can rebalance territories so that workloads are spread in a more equitable way. A whole swathe of customers can be transferred from one territory to another with just the slide of a mouse.

Adjust when necessary

Markets change constantly – and so do territories. That’s why eSpatial makes it easy to edit customized territories. In addition, because eSpatial saves territories as boundary datasets, if one territory map changes, the changes are automatically applied to all maps that have used that territory dataset as a basemap.