However, UCL's follow-up tweet saw even greater backlash, with more Twitter users piling in to slam their decision to apologise.

One student saw nothing wrong with the initial tweet, and called those complaining "pillocks".

I am a UCL student, there is nothing wrong with this tweet. People who are outraged need to grow up and start studying because they clearly have too much time on their hands. Also @ucl stop pandering to these pillocks https://t.co/sieVngtroi

And others labelled those complaining as "attention seekers", "children", or "utter idiots".

What are you apologizing for? Snow is white, it’s a fact. Those people who are “offended” are just attention seekers who are incapable of doing anything useful so the only thing they can do is complain about racial prejudice