BMW aims at offering you the best possible service. In order to do so, we store information about your visit with the help of so-called cookies. By using this website, you consent to the use of cookies. You can retrieve more information about the use of cookies on this website by clicking on “More information”. At this point, you can also decline the use of cookies and change your browser preferences accordingly.

BMW Mountains "On a Mission".

With the campaign "On a Mission", BMW took the mountainbike scene by storm this summer, too. The makers of the BMW xDrive sent two consummate professionals – BMW athletes Martin Söderström (Sweden) and Hannah Barnes (Scotland) – on a special challenging mission in the mountains.

Martin first had to take on three challenges at three different bike parks. Hannah's mission took her over Alpine bike trails through three countries. The time available to both was just one weekend, so they would only be able to complete their missions if they went full out. From 21 August it was the fans' turn. BMW challenged them to endure their own mission: one tour, 20 km, 1000 metres of altitude difference. Three weeks later, the winner was chosen – and got to join Martin and Hannah on a spectacular, breathtaking tour through the Alps. BMW and its new cooperation partner Specialized equipped all three with the new Specialized for BMW e-bikes, then they were sent off on a thrilling tour taking in Garmisch-Partenkirchen, Sölden and St. Moritz.

Martin Söderström.

Martin Söderström.

Martin knew early on he was going to make every effort to get to the top! The very top! He has since achieved his goal and is now one of the absolute top mountain bikers in the world. No climb is too extreme for him, no ramp too high. For about 150 days a year, his life is dedicated entirely to biking. In addition to podiums and cups, he always looks forward to the next ultimate thrill – the perfect attitude for a BMW athlete!

Hannah Barnes.

Hannah Barnes.

Hannah has a lust for adventure written all over her face. She loves the great outdoors – taking on mountains, setting off on her bike through the woods of the Scottish highlands! And she's always drawn to the most exciting trails, not the easy ones! Giving up is not her thing! She's been at it since 2005 – focusing solely on self-powered speed and endurance. The passionate mountain biker conquers the world on her saddle – and in competitions she demonstrates all the grit and determination of a BMW athlete.

I agree that BMW AG (Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich) processes and uses my provided personal data (e.g. contact and personal details such as interests) for customer care and for selected communication of BMW Group product and service information as well as for market research. BMW AG may also transmit this data to the local BMW distribution company as well as certain contract partners and workshops (my stated preferred dealer, partners of my car purchases, service or consulting visits or my regional partner) in my home country which may use my data and contact me for the purposes mentioned above. Updates may be shared between the stated subsidiaries.

I am at any time able to revoke my submitted declarations of consent to BMW AG with effect for the future by contacting the e-mail address kundenbetreuung@bmw.de or the telephone number 0049 89 1250 160 01 (Mon-Sun from 8.00 am to 8.00 pm). After complete revocation, my data will no longer be processed and I will no longer receive marketing communication. Via the specified communication channels, I am furthermore able to request information about my data stored at BMW AG as well as the correction, deletion or blocking of my personal data. Further details regarding the processing of my personal data by the BMW AG and my rights can be found online in the BMW privacy policy

Activate your profile.

Thank you for registering!
Please confirm your identity by clicking on the link in the email that will arrive in your inbox in just a few minutes. Please note that completion of this step is mandatory for entering the competition.
If the mail does not arrive: check your spam folder!

Please confirm your registration.

You still have not confirmed your registration. Please click on “send link again” and then confirm your registration by clicking on the link in the email. As soon as you have confirmed your registration, you will be able to log in to your account.

Invite your friends to No Man’s Land.

Your pre-registration for BMW Mountains.

Registration for BMW Mountains and the BMW xDrive Cup is only possible starting from 01.12.2017. You can, however, pre-register with your email address, and we will inform you the time for registration opens.