Finland's DNA selects SeaChange to support VOD service

Finnish telecommunications provider DNA has launched a video-on-demand (VOD) television service using SeaChange International's Adrenalin multiscreen television software platform.

The DNA Welho Viihde (DNA Welho Entertainment) service includes the SF Anytime movie rental store with thousands of movies from major studios. DNA Welho Viihde is available to more than 600,000 households connected to DNA's cable network, and to anyone living within reach of DNA's terrestrial TV network, altogether covering 85% of Finnish households.

"DNA is the TV market leader in Finland. Already today, we deliver TV content to over 900,000 Finnish homes through our cable and terrestrial offers," said Mikko Saarentaus, director of television business, DNA. "We are committed to expanding our entertainment offer even further, to cater to changing lifestyles and content consumption patterns. The launch of DNA Welho Viihde is a great start, and our efforts will not end here."

SeaChange's professional services team was engaged as system integrator for the creation of DNA Welho Viihde, coordinating component selection and implementation throughout the delivery network with partners including SF Anytime content, Harmonic transcoding, Edgeware streaming and storage, ATES single sign-on, Conax conditional access, Cubiware set-top clients and INTEK set-top hardware.

"The Nordics are full of strong examples of television's new generation of possibilities and the most successful and progressive ones are those of the SeaChange customer community," said Andrei Noppe, senior vice president and general manager for EMEA and Asia-Pacific for SeaChange. "SeaChange is proud to help DNA introduce compelling television offerings to consumers across Finland."