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“As a non-executive director I have developed a deeper understanding and appreciation of the business, its people and customers and I am thrilled to have been asked to succeed James. “I am enormously conscious and respectful of the values and history of this great company and feel privileged to have been given the opportunity to join the business at this exciting time.”

He added: “I am delighted that Andy will be joining St Austell Brewery. With almost 20 years’ experience and success gained within Heineken UK, he brings the ideal experience, talents and personality to compliment the skills of the existing team, and to lead our beer and brands division into its next exciting chapter.”

Andrew Turner, who has taken on the newly created role of managing director, beer and brands, at St Austell Brewery

Mr Turner said: “I am absolutely thrilled to be joining St Austell Brewery - a wonderful family business which brews fantastic beers and runs great pubs, both of which are very close to my heart.

“It’s a really exciting time to join the business. I believe St Austell Brewery is very well placed to benefit from the resurgence in consumer interest in beer, coupled with the increasing importance of authenticity and community.

“I am very much looking forward to joining Kevin and the team and taking the business on to its next stage of growth.”

Alcohol in the news...

Based in the Cornish clay town, St Austell Brewery has 178 locations including the Plymouth pubs the Waterfront, the Ship, the Penguin Lounge and the George Inn and it is styling its new Brewer and Bean coffee shop, on the Barbican, as a “dedicated ice cream parlour”.

In 2018 the firm won the Queen’s Award for Sustainable Development. The Queen’s Awards for Enterprise are the UK’s most prestigious business awards, recognising and celebrating business excellence across the UK.

St Austell Brewery - famous for brews such as Tribute, Proper Job, HSD, Mena Dhu and Korev Cornish Lager – was named as the tenth largest firm in Devon and Cornwall in 2019, with a turnover of £169,307,008 and a workforce of 1,553.

James Staughton, now president of St Austell Brewery (Image: DCM)

Mr Staughton has now taken on the honorary role of president of St Austell Brewery and will continue to support the business in an ambassadorial role.

He said: “As one of Walter Hicks’s great-great-grandsons it has been a huge privilege and honour to have served this very special family business for 40 years and played my part in helping it grow into the remarkable company it is today. “Having reached the age of 60 I have decided 2020 will be the right time to stand down and to pass on the baton to the capable hands of Kevin Georgel.

“Kevin is a good friend to me personally and we are very fortunate to have such a qualified and experienced chief executive to take on the role.”

How to contact William Telford and Business Live

Business Live's Plymouth journalist is William Telford, business editor at Plymouth Live.

Will Michelmore, chairman of the independent, family-ownedbrewery, said: “On behalf of the board, shareholders and the entire team at St Austell Brewery and Bath Ales, I am thrilled that Kevin has agreed to take on the role of chief executive and excited he will lead our business into its next chapter.

“Kevin’s skills, experience and values are a perfect fit for our company, our culture and for the customers we serve so we are all delighted about his appointment and look forward to welcoming him to the business.

“Whilst we are fleet of foot and adapt to changing market opportunities, St Austell Brewery is proud to take a long-term view and I am pleased Kevin and James’s plans will enable a smooth handover of this key role.

“I would like to personally thank James for the huge contribution he has made to our company. Under his leadership our business has grown significantly with beer production increasing tenfold and our pub and wholesale businesses extending from Cornwall to Bristol and beyond. James’s passion for the company means he will hand over the business in excellent heart to Kevin.”