Infographics

Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or information architecture.

As 2016 comes to an end, the media industry faces an uncertain future. Fake news has flooded Facebook, captivated the attention of people across the nation, and likely influenced a presidential election. A BuzzFeed report found that the top 20 fake news stories about the election were shared 1.4 million times more than the top 20 real news stories.

Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying process.

Do you have any idea how massive the internet is today? There are currently over a billion active websites online, with more than 300 million of them being blogs. Yes… that is a massive amount of content, however, we still haven’t even talked about social media yet! Here are some quick facts, provided by BrandWatch, on just how big and important social media is today: So ...

… Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across…

… Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy: the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone :). We always botch it! One factor that comes into play when making these palette…

… them reading, and impress them enough to take positive action (i.e., connect with you, visit your blog, hire you, etc.). Have you checked your profile lately? There’s no better time than now to do so and make changes for the better. To make it easier for you and make the most of the platform, here is an infographic which serves as the ultimate…

… Infographics are so popular now that you’ll no longer get the same traction as you once did if you don’t go the extra mile in both your research and your design. But it’s also a new enough medium that not everyone has figured out how to do it well, or how to take static information and weave it together in a way that has a point of view, tells…

… There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO. Usually, having concise home page copy in addition to a clutter-free experience tends to be the best for increasing conversions. But on the other hand…

…, they found that a different type of content outperforms blog posts across most industries: Infographics reach 54 percent more readers than blog posts. The median cost to reach one reader for an infographic was $0.04 versus $1.77 for a blog post. Infographics have a 73 percent completion rate. Blog posts have a 66 percent completion rate…

… Visual content like infographics, image-rich social media posts, and even videos can boost your brand to amazing heights. Just look at Dollar Shave Club’s famous video or MailChimp’s Resource Section if you don’t believe me. But if you do it wrong, it can be a stain on your brand image and really not worth doing at all. The infographic…

It is no secret that bloggers have to wear many different hats; content creators, content marketers, social media managers, website administrators, search engine optimization to name a few. Many bloggers even venture into Pay Per Click, email marketing, and inbound marketing. Many bloggers believe they have a grasp on content creation.

… Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short…

… November 8, 2016 In a time that was not so long ago, we used to do what we called “toolkits.” A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency – how could we not??)! If you want…

… How do you get your tweets to take off? How do you cause a retweet storm? Well the first thing you have to do is present content that is either: highly valuable actually newsworthy (helps to be the “first on the scene”) or is really, really..funny Then you should consider giving it a nudge by simply asking people to retweet it. This infographic…

… of information and are visually dynamic, but throwing the interactive element allows users to connect with the information and make it their own. Regardless of your business, product, service, or message, you can create an interactive infographic that allows people to evaluate themselves (like the “Calculate your own BMI here” link in the image below). Users…

… Infographics are incredibly effective tool in visual storytelling, but they are often overlooked in content marketing strategies. Here’s why you shouldn’t ignore them any longer. Not only are they a great way to condense complex information but they also make statistics pop off the page, they are memorable and engaging for the reader…

… You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…