BlackBerry Passport Previews Gets The Media Looking At BlackBerry Again

The word is out. BlackBerry IS back and it isn't just showing in the stock price that is up close to 150%. It's the media that is finally catching on to what we as Team BlackBerry have known all along: BlackBerry is firing on on cylinders.

Blogs are taking notice of the unique design of the BlackBerry Passport. It's 1400x1400 square screen, the touch enabled keyboard and innovation are making tech bloggers sit up and take notice of what BlackBerry is doing.

Blogs like Ars Technica, Tech Crunch, Engaget and even (GASP) BGR are opening their eyes to the reality of the Passport. Some examples:

“One of the obvious reasons for BlackBerry Passport’s square form factor is the need for innovation,” wrote Softpedia’s Cosmin Vasile. “In a market where design matters a lot, BlackBerry found out that there weren’t too many square handsets available and has decided to go for it.”

TechCrunch’s Darrell Etheringon agreed. “BlackBerry is at least taking a different approach to the smartphone/tablet/whatever-mobile-computer, the design of all which has been largely normalized over the past few years.”

BGR’s Brad Reed was moved to write that “the BlackBerry Passport wasn’t designed for iSheep and Fandroids who want to play Candy Crush all day — it’s for people who want to do real work, and that means having a physical keyboard that can fire off emails like no other phone.”

You can read more over at Inside BlackBerry Blog where the previews of the Passport have been sending notice: There's A New BlackBerry In Town.