Retail Beacons: They May Be Dead | RBDR

1) Retail beacons haven’t been close to the wide implementation that was expected – and one trusted observer believes their usefulness is past.

2) A Finnish company claims to have solved the in-store dilemma of collecting and understanding consumer shopping intentions with a unique solution.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees.
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