What You Say About Yourself

SEO Part 1: What you should be saying about yourself on your website:

K.I.S.S. – Keep It Simple, Stupid.

Think of Google as the most intelligent computer ever, created by the most intelligent group of minds ever. And, it’s still just a gossip with the brain of a 12-year old kid.

If you don’t tell Google (and other search engines) exactly who you are, it will treat you like an unknown kid at school: you’ll be ignored.

Title of your website

Exactly who are you, and what do you do? (Acme Widget Company – Nuclear Widgets For Sale)

Subtitles and Sub-headings on your website

What related terms to your business are your clients searching for? (Quality Steel and Plastic Widgets for the Atomic Nuclear Industry)

Content of your website

Talk about your products, and your industry. What would you want to read if you were in the market for a widget? Sell your product, but be informative. When Google scans your content with its 12-year old brain, will it recognize what your website is about?

Use Your Keywords Like a Human

You need to have your “keywords” interspersed in your website’s content: widgets, acme, nuclear, steel, etc. Don’t stress about it, though. Write normally and you’ll probably already have them in the content. Don’t stuff your keywords in every sentence. Just make sure they’re a part of the conversation.

Keep Your Website Updated (Blog or Write Frequently)

Google is a 12-year old kid. It gets bored easily. New, shiny, flashy objects can catch its attention every day. Saying the same thing over and over will not. Start a blog, create new pages, and write something. It doesn’t have to be groundbreaking or terribly long. Just write something new, as often as you can. Try to be interesting, funny, dramatic, authoritative, or whatever else will make for unique content. If you can’t do any of those, just write something anyway. You might be the only person writing on that topic on that given day.