エグゼクティブサマリー

イントロダクション

EMVへの移行：2011年

成長見通し

NFCペイメント

アジア太平洋地域

米国

欧州市場

欧州における単一の決済エリア

移行の概要

EU加盟国：ユーロ圏

EU加盟国：非ユーロ圏

POSにおけるEMV取引

見解・結論

図表

目次

Abstract

New Research Examines the Worldwide Progress of EMV Technology, Migration,
and Acceptance

Boston, MA -- Payment networks decided long ago that EMV was the most
effective security standard for reducing fraud. The most progressive countries
achieved universal EMV compliance as early as 2007. While numerous countries
have since embraced the initiative, many have come up short of upgrading all
of their cards and terminals.

Mercator's latest report, The State of EMV Adoption: A Global
Update, provides a global update for EMV migration, examines the
markets that have room to grow, and identifies the catalysts that may increase
demand in the coming years.

Highlights of the report include:

Contact and contactless EMV market overviews for several geographic regions

An analysis of global growth trends in EMV cards, POS terminals, and ATMs

A projected timeline for EMV migration at the point of sale in the United
States

Michael Misasi, research analyst at Mercator Advisory Group and the
author of the report comments: "China is the latest major market to commit to
a national EMV migration. The government's support of the initiative will
likely ensure a timely and complete migration that will significantly increase
the global market for EMV cards and terminals. Visa's U.S. liability shift may
have a similar impact in the world's other EMV holdout, but given the
country's strong mag-stripe preference, it remains to be seen how swiftly
merchants and issuers will respond without a government mandate or a
comparable stance from MasterCard."

Members of Mercator Advisory Group's Emerging and International Advisory
Services have access to this report as well as the upcoming research for
the year ahead, presentations, analyst access, and other membership benefits.