In one of the toughest job markets in more than 20 years, standing out and making a good impression is more vital than ever. Written by PR pros Jessica Kleiman and Meryl Weinsaft Cooper, Be Your Own Best Publicist: How To Use PR Techniques To Get Noticed, Get Hired & Get Rewarded At Work is a helpful, easy-to-follow guide that shows anyone looking to land a new job, grow their own business, stay essential in a current position or get promoted how they can use PR skills to achieve their goals.