Wedding Bells Chime at In-Store Bakeries

Some in-store bakeries have had record wedding cake sales.

Supermarket wedding cakes have come into their own this summer, with some retailers ringing up record sales.
The economy, increased attendance — both by retailers and consumers — at bridal shows, and the diminishing number of stand-alone bakeries all play into more sales.
Most important is the public’s growing awareness that supermarkets can produce a high-quality cake at an affordable price, retailers said.
In fact, earlier this summer a Wall Street Journal story ...

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