Gamestop has updated their site for LEGO Marvel Super Heroes detailing their pre-order bonus, and it's not as great as I was expecting. The pre-order bonus is a Spider-Man keychain. Yeah, I know. In case you weren't aware, the keychain is available for purchase right now from LEGO Shop@Home. This is kind of good news and bad news depending on how you feel about chasing exclusives. The good news is that there won't be another exclusive to chase down if you weren't into the video game. The bad news is that this is a wasted opportunity to get an obscure character or a variant suit of a popular character. There is a tiny chance that the keychain could be of Black Suit Spider-Man, or another varient paint job, but if that were the case, why make it a keychain? Unfortunately, there's no picture yet to verify the suit color. Promotional exclusives have more often than not been a channel to put figures out there that would not normally fit into a regular set. Considering the roster of the previous pre-order game bonuses (Power Suit Lex Luthor, Elrond, Voodoo Doll Jack Sparrow, and Chase McCain), this Spider-Man keychain is pretty much a pre-order cancel button.
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Permalink: http://www.fbtb.net/2013/04/29/gamestop-reveals-pre-order-bonus-for-lego-marvel-super-heroes/

remaining slightly optimistic, this might be gamestop's exclusive and not necessarily the one that comes in the package - much like the heroes and villains or harley bike that were preorder bonuses for batman 2 or something from different retailers...

Well, there is a picture now, and it's definitely the Spidey keychain that's already available. What a disappointment. I was almost certain that I would preorder the game, but now I think I'll try to get it a little later for a lower price, unless there is different place that has an actually new preorder bonus.

I feel the same way.. Happy because I don't feel the need to buy this game now (Because my kids only have a Wii and not a WiiU, the game is nothing more than a coaster for us)

Unhappy because I would have gladly spent the $40 for an Iron Patriot or Daredevil figure. (or any other of 100 figures that Lego doesn't want to sell me)

PS. I do wonder if the other poster was right about the black spider-man. It was such a waste to have this as an exclusive where thousands of kids would have wanted to buy this. At least now they can have the version with the key chain pulled out.

I love Superheroes (obviously), the keychain is a pretty big let down, even if it was unique it would be glued together. I guess that helps from paying the pre-release premium, considering that LotR dropped to $30 two weeks after launch.

I wonder if the Iron Patriot is what was being planned on for the Pre-Order Bonus but was deemed too politically charged to produce. IIRC this is the first time they have used a keychain as a Pre-Order Bonus. It a wild hypothesis but it could be that the spidey key chain is just a last minute replacement for something that had to be cancelled. No preorder for me, I'll be waiting for a discount.

Walmart: Pre-order the console version and receive an exclusive Iron Patriot mini-figGameStop: Pre-order any version of the game and receive a Spidey keychain.Power Up Rewards members who pre-order will also receive the DLC pack for free (Xbox 360 and PS3 only)Amazon: Pre-order and get $10 game credit to your Amazon account.