Google AdWords Location Extensions Can Also Show Ratings Stars Now

Ratings from Google My Business page listings are automatically eligible to show up in search ads.

Local businesses with ratings from Google users can now get ratings stars shown in their search ads along with location extensions.

Businesses with location extensions enabled in AdWords through Google My Business are eligible to have ratings appear in their ads on desktop and tablet search results. (It’s interesting to see this not only isn’t starting on mobile like many recent AdWords updates, but that mobile isn’t even included, yet.)

If you already have your AdWords account linked to your Google My Business account and location extensions enabled in your campaigns, you don’t need to take any further action for your ads to be eligible.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.