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New York, NY – December 29, 2009 – 2K Games announced today that Mad Moxxi’s Underdome Riot*, the second game add-on content developed by Gearbox Software for the highly acclaimed Borderlands™, is now available from Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 800 Microsoft Points. Mad Moxxi’s Underdome Riot will be available for the PlayStation®Network beginning January 7, 2010 for $9.99 and Windows PC in early 2010. The explosive excitement of Mad Moxxi’s Underdome Riot further enhances Borderlands’ reputation as one of this year’s best role playing shooter experiences.

Gearbox Software is a relative unknown in the gaming world to most people. First developing the Half-Life expansion games (Blue Shift and Opposing Force) they eventually went on to develop the Brothers in Arms series alongside fellow developers Ubisoft and Gameloft. Their latest game, Borderlands is almost certainly a game to bring this company into a more mainstream view.

New York, NY – November 24, 2009 – 2K Games announced today that the first game add-on content for Borderlands™, The Zombie Island of Dr. Ned*, is now available for download from the Xbox® LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®Network for 800 Microsoft Points and $9.99, respectively. Developed by Gearbox Software, The Zombie Island of Dr. Ned is the first in a series of electrifying downloadable expansions that continue the exhilarating Borderlands experience while upholding the franchise’s core gameplay elements.

Gearbox Software HQ, Dallas, TX – November 16, 2009. The October NPD results are in and Borderlands has enjoyed the best selling launch week in 2009 among all new video game IP. In spite of launching towards the end of the month and competing against the first full month of sales of the latest Halo sequel, Borderlands dominated the Xbox 360 for October taking the #1 best seller position for the platform.

Additionally, the total October sales of the game on Xbox 360, PlayStation 3 and Windows PC places sales for Borderlands ABOVE the two single platform chart toppers, Uncharted 2: Among Thieves and Wii Fit Plus.

…Martel said when asked if Gearbox is entertaining the idea of bringing the game to the Wii, or even the handhelds or the iPhone. “… we’ll see, [there’s] definitely an interest there. We made Samba de Amigo for the Wii, so we love working on the Wii. We took one of the Brothers In Arms games and put it on [the Wii]. So we love the Wii [but] it’s not always the best thing. Nintendo sells the most copies, so, yeah.”

“You don’t want to feel like you’re milking the product just to get it on the Wii, especially if it doesn’t really help the game,” Martel went on to explain. “There are probably some areas of [Borderlands] that could really [work with the Wii controller] and be really excellent for it. We’d have to really consider it, I don’t think it’d be the same game at all. We’re not gonna do it just because.”

Translation: “We are thinking about making Borderlands an on-rails shooter on Wii.”

2K Games and Gearbox Software Turn the Conventional First-Person Shooter Genre Upside Down with the Release of Borderlands™

Four-player co-op, 87 bazillion guns, an arresting art style and a dancing robot – What more could you want?

New York, NY – October 20, 2009 – 2K Games announced today that Borderlands™ is now available in North America for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, and will be available starting October 23 internationally. The Windows PC version will ship in North America and internationally on October 26 and October 30, respectively. Developed by Gearbox Software, Borderlands delivers this year’s most explosive and entertaining role-playing shooter (RPS) by combining the most addictive gaming elements found in action-packed first-person shooters with the deep character development of role-playing games (RPG).

Borderlands was originally supposed to ship on October 20 in North America for the PS3, Xbox 360 and PC. That date is firm for the PS3 and Xbox 360 but it has slipped a few days for the PC and international versions. As it stands now the PC version will ship to North America on October 26 and internationally on October 30. International versions for the PS3 and Xbox 360 will ship on October 23.

According to 2K the reason for the delay is because they are “optimizing the PC version which takes a few days longer than expected.”

2K Games and Gearbox Software pioneer an electrifying new video game genre – Role-Playing Shooter (RPS)

July 23, 2009 – 2K Games announced today that Borderlands™, the innovative role-playing shooter (RPS), will explode into UK shops on October 23rd 2009. Coming to PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft and Windows-based PC, Borderlands will provide a strong blend of first-person shooter combat with an arresting art style, co-operative gameplay and character progression to deliver an incredibly unique and innovative title this holiday season..