A skilled veteran of the financial services sector since 2004, Shoback has held senior leadership roles with Fidelity Investments and TIAA-CREF, focused on building businesses with strategic growth opportunities. Prior to that, she was with Staples for 10 years where she held a number of operating roles with profit and loss responsibility in the U.S. and internationally.

“Jackie is a highly accomplished executive with nearly 30 years of leadership experience and a deep knowledge of the financial services and consumer retail industries,” said Robert N. Trunzo, president and CEO, CUNA Mutual Group. “Her expertise in retail financial services, wealth management and digital and consumer marketing will be an asset to our board of directors and to our company.”

Shoback joins CUNA Mutual Group at such a transformational point in the company’s history. The company continues to make significant investments in technology, data and insights, and customer experience as the consumer marketplace takes new shape.

“I am excited to be joining the board as CUNA Mutual Group leverages digital innovation to meet the needs of credit unions and their members,” Shoback said. “The company’s long history and mission of serving the financial needs of hardworking Americans is critical across our communities and country.”

Trunzo expressed gratitude to Gasper, retired president and COO, Nationwide Insurance, for his contributions to CUNA Mutual Group. “Joe joined our board of directors in 2005, the same year I started at the company. I appreciate his guidance, leadership and support, and I thank him for 12 years of outstanding service,” Trunzo said.