"If the idea is that it sex is indecent, then why only restrict condom ads when other types of sexual content are freely available?" he said, citing how easy it was for children to access pornography on the internet.

Dr Bhagat said condoms could be a healthy way to start conversations about safe sex.

"We should focus on more points of conversation for our children where we can be open with them, rather than worry about them being spoiled. What is more worrying is this decision seems to have been made in a very patriarchal context that does not take choices into account."