Take your advertising to your customers

Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you.

This is a compelling campaign that was run by Tesco in South Korea. It is a fantastic example of where I see innovative thinking taking place to engage with people using communication based technology. Using images of grocery shelves complete with price and QR Code, shoppers can purchase groceries on their way home from the train station that is then delivered to their door. I love it.