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Leading businesses today can no longer just rely on their large size, past experiences, or speed to innovation and market as factors for success. Business agility is increasingly a key determinant. Organizations must develop their ability to continually anticipate and swiftly respond to evolving consumer wants and needs.

The menu of choices is expanding. Channels for consumption are fragmenting. Consumer data is skyrocketing. And meanwhile, the marketing accountability bar is rising steadily. Marketing organizations are therefore undergoing major transformation to more effectively target customers and engage them through fluid omni-channel interactions.

Accenture’s marketing analytics operating model can help unlock the full value of marketing analytics. Organizations today encounter various barriers that inhibit analytics adoption and limit conversion of insights into outcomes. We can help lift these barriers, enabling the translation of insights into outcomes. Using our marketing analytics operationalizing tools Accenture Insights Platform Analytics Apps we can create turnkey industry and function-specific solutions to empower business users and drive insights to the point of decision making.

Accenture’s embedded analytics help seamlessly integrate marketing, consumer and day-to-day transactional business data. Using business intelligence tools and algorithms enabled through the Accenture Insights Platform, our clients can benefit from insight-powered decision-making capabilities in real time.

Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.

Accenture’s causal forecasting aligns marketing with merchandising and supply chain operations by dynamically forecasting demand. The overall aim is to deliver the right number of products to the right customers at the right times.

THE CMO CHALLENGE

The CMO’s challenge: Break through this fragmentation and clutter to address
critical business problems.

Business growth

How do I deal with an increasingly complex, evolving and competitive market place in order to achieve growth?

Customer relevance

What are the best routes to engage informed and empowered customers who want what they want when and where they want it?

Marketing effectiveness

Which ATL and BTL marketing channels deliver the best ROI?

How can I optimize my spend to get greater returns more efficiently?

A modern organization

What is the optimal mix that
engages the CMO horizontally?

How can I leverage the explosion
of data and power of analytics to
drive fact based decisions?

Marketing Analytics Platform

Become more agile and support data-driven decisions across your marketing organization with Accenture’s Marketing Analytics Platform. This platform runs diagnostics of actual performance and investment patterns, and evaluates historical effectiveness as a foundation for forward-looking marketing plans.

The solution also helps optimize current or future plans across both media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, it can help you quickly tweak and tune the plans to predict how sales, revenue or other KPIs will look over time.

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