Moodboard: Retro Mad Scientist

It’s been a while since I had any fun in-progress work to share with you, but this project is just too great to keep quiet until it’s finished. I’ve been working with a client who I’ve done other work for in the past on this identity project for a new venture. We’re going for a retro-inspired “mad scientist” look incorporated into part of her identity, and while the illustrative and custom type aspects are definitely out of my everyday comfort zone, I’m having a blast putting this together. Plus, while I was in Boston for ~20 hours for my Saba’s funeral this weekend (he was a professor of electrical engineering, more on that later this week), I got to peek at some of his patents and old textbooks for even more old school scientific inspiration.