Archive for the “Email Clubs” Category

What’s your favorite airline? If you’re like most Americans, a name popped in your head as soon as you read that question. If you can’t name just one, you can probably name two or three that you like.

Also like most Americans, it’s likely that you’re a member of your favorite airline’s rewards program. While rewards programs have a surprisingly long history (the first was launched in the 1800s), airlines have been the steady leaders and innovators in loyalty programs since 1981.

In a time when a lot of people are asking “I just need to get to point A from point B — how cheaply can I do it?” loyalty programs have been crucial to help airlines stand apart from their competitors and generate a legion of followers who choose that airline before any others.

The reasons for airline loyalty success fall into three categories:

Lack of anxiety

Comfort

Creating a journey

Not only does an airline’s loyalty app provide members information about flight options or flight delays, it can even provide detailed information about luggage; Delta now sends out text alerts when members’ luggage has been loaded onto each leg of a flight.

Comfort can certainly be hard to come by on a flight, but many airlines allow loyalty members to earn seats with greater legroom or even earn seats in business or first class.

And, certainly, a flight is a journey in itself, but airline loyalty programs also create a clear, measureable, and compelling journey from one tier of membership to the next.

As you likely already suspect, loyalty programs are very successful for airlines. In fact, some loyalty programs are actually valued at more than the airlines themselves!

So, how can you use these airline innovations for your restaurant?

We’ve put together a free, on-demand webinar called “Look to the Skies: Airline Loyalty Innovations That Will Transform Your Restaurant” to answer that very question.

In the webinar, we dig deeper into just how airlines’ loyalty programs have made them so “sticky” for consumers. Then, we talk about how you can take the most successful elements of these loyalty programs and incorporate them into your own loyalty programs.

Today we caught up with Systems Administrator Paul Marrero of Uncle Julio’s, the person behind the award-winning campaign that Uncle Julio’s was recognized for today with a 2017 Loyaltees Award. Paul offered some additional insight on how he’s leveraging Paytronix and the Uncle Julio’s loyalty platform to make an impact.

Paytronix: Congratulations Paul, on Uncle Julio’s recognition as a 2017 Loyaltees Award winner. Thanks for taking the time to tell us a bit more about your loyalty platform today. As the System Administrator for Uncle Julio’s, you are the person responsible for designing the loyalty program, or the Uncle Julio’s Loyalty Czar as we’ve heard you called.

Paul: Thanks, the Uncle Julio’s team is honored by the recognition.

Paytronix: In talking with you about the Uncle Julio’s loyalty program, you mentioned having done away with your old email club in the process. How has the Paytronix platform replaced your previous email solution and how are you leveraging the integration of email and loyalty today? […]

The only way to know if your loyalty or other guest-engagement campaigns are succeeding is to track them and analyze your results. Unfortunately, even numbers that appear straightforward can contain hidden implications.

Depending on how you look at your data, a campaign can seem like a roaring success or a misfire. But sometimes it requires further analysis to determine if your initial assessments are accurate.

In worst-case scenarios, you may discover that a campaign you decide to run again based on previous positive data had been a misfire the entire time. Not only are you producing unfavorable results, but you are also wasting time, manpower, and money.

For example, let’s say you set up a “We Miss You” campaign. These are fairly common loyalty program campaigns in which you send out an offer to people who have not visited your stores in a while to encourage them to return. After deciding that you’re going to set up a campaign for people who have not visited in 60 days, you send them a coupon for 15 percent off an entrée.

Once you’ve run the campaign and examined your results, the numbers look great. Many guests who had not visited in 60 days made visits during the campaign period and used the coupon you sent them. It seems like the campaign was a resounding success!

But was it truly successful? Sometimes results in campaigns like this are deceiving. […]

Content marketing professor and consultant Neil Feinstein has helped brands like Disney, American Express, and The New York Times improve their marketing efforts via social media, email, and mobile. In a recent interview, Neil provided insights from his years of experience that you can use to leverage content to bolster your own marketing efforts.

Paytronix: What are brands getting wrong about content marketing?

Neil: Too many brands align their marketing strategies with themselves, and not their customers. For a consumer interaction to be meaningful, it needs to be based on a consumer insight. What does the customer care about? Why should the customer care? Before marketers push out content, before they start tweeting or blogging or gramming, they need to understand the customer and then build a strategy that aligns with his/her expectations – not the business’s.

Paytronix: If that’s the case, what are most brands getting right about content marketing? […]

Whether you’re a Paytronix customer, a restaurateur, a tech guru, a savvy loyalty marketer, or somebody who stumbled upon us by the whims of Google, we promise that you’ll find informative and beneficial content here.

We’ll be using this space to initiate conversation about the things that we love: reward programs, guest engagement, big data, and the restaurant industry.

Reading this blog will keep you informed about all new theories related to acquiring and retaining guests so that you can improve their LTV.