Attaching a name makes it much easier to follow a weather system’s progress.

A storm with a name takes on a personality all its own, which adds to awareness.

In today’s social media world, a name makes it much easier to reference in communication.

A named storm is easier to remember and refer to in the future.

In the case of Athena, The Weather Channel explained in a post today that the "the main reason for naming the storm is due to additional post-Sandy impacts." This includes major disruptions to roads and airports and "life-threatening conditions from wind, cold, snow and ice."

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Comments

The Bleachers

Keep up the good work Weather Channel.
The National Weather Service are part of the mainstream media whores
and should never be listened to, due to their misinformation, lies and
suppression of information.

The National Weather Service Rips The Weather Channel For Naming The Nor'easter