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Delta Air Lines Revamps Ads
To Lure More Business Fliers

By

Martha BranniganStaff Reporter of The Wall Street Journal

Updated Jan. 23, 1997 12:01 a.m. ET

The more airlines become the same, the more they yearn to be different.

Delta Air Lines fired the latest round in the battle for brand identity by putting its $100 million advertising account under review last month after 51 years with BBDO; on Tuesday Delta narrowed its focus to four firms, including BBDO, an Omnicom Group unit.