Winning Gold with Social Media in Sochi [INFOGRAPHIC]

Some of the best athletes in the world are currently competing at the 2014 Olympic Games in Sochi, but there’s one competition that’s not getting as much attention as the sporting events: the social media battle for engagement and popularity.

Offerpop prepared a nifty infographic comparing the most pertinent metrics thus far in the 2014 Olympics, analyzing data based on the following:

Social Media buzz between the 2012 Summer Games in London vs. the 2014 Winter Games in Sochi. It turns out that the Olympics in London were more popular among viewers, generating more overall tweets in the first five days (#London2012) and a more overall positive sentiment than the current games (#Sochi2014)

Most popular brands: there is no surprise that Coca Cola is leading the pack in this regard, with the famous soft drink brand being mentioned in 6,500 total tweets.

Most popular hashtags and athletes: although Shaun White failed to win Gold in Sochi, his name generated the most buzz on Twitter.

Top countries using the #Sochi2014 hashtag: Canada has been the most active country on a post-per-capita basis, dominating the aforementioned hashtag over other countries such as the United States and the United Kingdom.

There is still just under a week left before the Olympic Games close, but social media enthusiasts will be sure to live tweet the events and engage in discussions across all platforms, especially with the playoffs beginning in the men’s ice hockey tournament, an event normally considered the crown jewel of any Winter Olympics.

How active have you been in participating in Olympics talk on social media sites?