In this Final Project we will develop a Communication Plan for the cultural web
Love Valencia. This digital publication was born in 2010 with the intention of
offering to the target a quality publication of leisure, ... [+]

In this Final Project we will develop a Communication Plan for the cultural web
Love Valencia. This digital publication was born in 2010 with the intention of
offering to the target a quality publication of leisure, culture, gastronomy and
tourism in the city of Valencia. Six years have made Love Valencia to position
itself as a cultural portal in the city against the new digital publications that have
emerged this recent years.
These new competitors are working every day for try to overtake to Love
Valencia. For this reason, Love Valencia have to solve the shortcomings that
have the publication, work their strengths and to seize the opportunities that
are presented to this cultural portal.
In the following pages we will proceed to develop an extensive analysis of Love
Valencia. In the first part, we will make a brief introduction of this plan, then it
goes to a through strategic analysis where will be presentation the digital
publication, as well as its competitors and an analysis of the cultural sector of
the Comunidad Valenciana and España in general. Once realized the strategic
analysis will proceed to the strategic plan with communication objectives, the
target, communication strategies, the action, the timming and the budget
established.
The end of this Communication Plan of Love Valencia will be determined by the
evaluation and control of the plan. To do this, we will analyze both qualitative
and quantitative data on the results of the implementation of the strategy and
actions by digital publication. And finally will end with conclusions to close this
work as efficiently and productively as possible.
The main purpose of the Communication Plan of Love Valencia: the passion for
the cultural world; is to offer to this company a document where are reflected
the main keys to bring Love Valencia to take maximum. It is coordinating and
supervising the image and communication of a company, through a number of
strategies, analysis and actions to achieve the objectives. This Communication
Plan reflects all this in detail so that it can be applied by all members of Love
Valencia. [-]