Hall of Famer Jerry Rice helps NFL fight obesity

NEW YORK -- Hall of Fame receiver Jerry Rice is helping the NFL and Xbox 360 fight childhood obesity through a program that hopes to encourage 1 million youngsters to become more active.

The "60 Million Minutes Challenge" asks kids of all ages to pledge to be active for 60 minutes every day.

It's part of the NFL's PLAY 60 program, a new initiative launched Monday.

Rice, the career receptions leader known for his challenging workouts and fitness level throughout a 20-season career, is eager to "reverse the trend of childhood obesity. We need to continue to educate kids and parents about the importance of 60 minutes of daily activity."

Rice emphasizes that getting in shape early leads to bigger and better things: "Being a healthy kid can lead to being a healthy adult."