Visual Search

… Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies…

… Pinterest is a visual social network, so the former head of image search at Google would seem to be an ideal fit as its new head of engineering. Li Fan is indeed Pinterest’s new head of engineering, the company announced Tuesday, saying that she will lead its engineering team, which is responsible for scaling and ranking some 75 billion pins…

… Pinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. Pinterest isn’t new in the social media industry, but there was always a feeling that it’s underperforming, compared to its potential, especially in the ecommerce world. This may change soon, as it is focusing even more on its…

… Why go to the mall when you can just go on Pinterest? The social network Tuesday announced the launch of buyable pins on desktop, along with an all-platform shopping bag. The new shopping bag is currently available via desktop and Android, with iOS to follow. Pinterest also announced new partnerships for its Pinterest Shop. Product manager…

…,” “experience,” “feel,” or “enjoy,” which lend themselves to the aspirational nature of Pinterest. Make sure your image stands on its own, in case users don’t read the description. If needed, use text overlays on your images, but remember, you can’t use overtly commercial language like “buy now” within images. Use vertical images because they tend…

…. Empirically, everybody knows that visual content is more engaging than text-only content. But to what degree? According to Adobe, “posts with images produce a 650% higher engagement rate than regular text posts.” What visual search means for you Create lots of visual content. Image content is to visual search as keywords are to text-based…

… Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text. When viewing a pinned image, a new search button in the corner of the image allows users to highlight the portion of the image they’re interested…

… We’ve been working on a new version of the Marketing Technology blog for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove…