The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are...
see more

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are three editions of this game. After selecting an edition, users are presented with 26 alphabet letterforms, extracted from product and corporate logos within the United States. Students are to guess which brand name corresponds to each letter. This exercise can be used for discussions about branding and advertising recall.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Retail Alphabet Game to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Retail Alphabet Game

Select this link to open drop down to add material Retail Alphabet Game to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material 100+ Case Studies: Social Media Marketing Examples to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material 100+ Case Studies: Social Media Marketing Examples

Select this link to open drop down to add material 100+ Case Studies: Social Media Marketing Examples to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Advertising Slogans to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Advertising Slogans

Select this link to open drop down to add material Advertising Slogans to your Bookmark Collection or Course ePortfolio

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number...
see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Calculate marketing ROI with the Sales Lead Calculator to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Calculate marketing ROI with the Sales Lead Calculator

Select this link to open drop down to add material Calculate marketing ROI with the Sales Lead Calculator to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Democratizing Innovation to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Democratizing Innovation

Select this link to open drop down to add material Democratizing Innovation to your Bookmark Collection or Course ePortfolio

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as...
see more

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.The Challenge works like this:Professors divide students into teams, who will receive free online advertising spend with Google AdWords worth US$200. The teams (or professors) recruit a small-to-medium business, under 100 employees, who have a website but don't currently use AdWords. Each team works with the business to set up an AdWords account and structure an online marketing campaign. During a 3-week competition window, the teams optimize and refine their campaigns. They will need to submit two competition reports  one before they begin and one after the campaign has ended. Entries are judged and winners chosen based on the effectiveness of their campaign and the quality of their reports.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Google Online Marketing Challenge to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Google Online Marketing Challenge

Select this link to open drop down to add material Google Online Marketing Challenge to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Green Marketing to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Green Marketing

Select this link to open drop down to add material Green Marketing to your Bookmark Collection or Course ePortfolio

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating...
see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating Google’s terms of agreement. See http://searchengineland.com/how-many-google-privacy-policies-are-you-violating-50182 for further information about this issue. This exercise walks through the steps associated with installing Google Analytics and a Privacy Policy on a WordPress blog.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Installing a Privacy Policy and Google Analytics on your WordPress Site to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Installing a Privacy Policy and Google Analytics on your WordPress Site

Select this link to open drop down to add material Installing a Privacy Policy and Google Analytics on your WordPress Site to your Bookmark Collection or Course ePortfolio

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and...
see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and Assignments. The topics explored in this module include: The Communications Process, Communications Settings, Nature of Mass Communication, The Role of Mass Communications, Current Trends in Mass Communication, New Media Landscape, and Uses of Mass Media.

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Mass Media to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Mass Media

Select this link to open drop down to add material Mass Media to your Bookmark Collection or Course ePortfolio

Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection

Name the Bookmark Collection to represent the materials you will add

Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time

Edit the information about the material in this {0}

Submitting Bookmarks...

Select this link to open drop down to add material Principles of Marketing Assignments to your Bookmark Collection or Course ePortfolio

Select this link to close drop down of your Bookmark Collection or Course ePortfolio for material Principles of Marketing Assignments

Select this link to open drop down to add material Principles of Marketing Assignments to your Bookmark Collection or Course ePortfolio