Lenzing Color Trends Spring/Summer 2015

Generation Generosity !

Design is what makes ideas tangible. But beyond the mere aesthetics, design can bring about involvement, inspiration, mobilization, disruption, dialogue, unexpected collaborations and even social change.

This season is all about the interplay between user and producer. The relation between brand and consumer has been undergoing a rapid change, and the transformation of idea into function is no longer up to the established producers alone. Roles have shifted and we all wish to contribute. To the lives of others. To society. To our common heritage.

However, the need for a professional approach, for experience and knowledge is not brushed away by concepts of open design, customization and disassembly. The fear of copy-cats, the distrust or conventional thinking is replaced by transparency, open-mindedness and a willingness to embrace the myriads of ideas coming from every angle in a generous society. The answer is dialogue and a joint orientation towards problem understanding and consensual action. Because after all: Design matters!

In this color card you will, for the first time, find Color Solutions International numbers for all the seasons colors; they are on the last page of the report and at the bottom of this page.

TREND I –iMADE

TREND I – iMADE

Mending in focus. Show creativity and give personality to the clothing; darning as an embellishment. Re-awakening age-old techniques add value to memory; paying a tribute to quality as you only repair items of worth. Ever rising importance of micro fashion companies producing one-off garments. A fascinating hybrid of personal and general.

TREND II –FRAGILE

TREND II – FRAGILE

Airfilled, see-through materials, providing maximal protection of the body. Ephemeral fabrics, new ways of creating net and tulle with laser, and/or mutations of weaved cloth. 3D patterns or shapes growing out from garments in dramatic volume, stylized white flowers. Soft fabrics, set off by more rigid ones, caress the body. An airy, tactile and dreamy universe of feminine lightness.

TREND III –RIOT

TREND III – RIOT

Vibrating print in clashing colors, graphic and figurative patterns. Preferably on textured fabric, interrupting the surface and allowing two pattern-worlds to interact, creating a third. Obviously contrasts too: areas of difference, in choice of material, techniques, color and cut. Knit-design in counteracting yarns, bristling and bursting the mold.

TREND IV –KALEIDOSCOPE

TREND IV – KALEIDOSCOPE

Material and appearance at the core. Architectural interplay of edgy shapes and refracted surfaces; metallic and shiny, complex and crackled. Constantly moving, busy and quivering. Exploit the field of tension between cutting-edge techniques and materials, and reflections over historical ornaments and elements.

TREND V –ANONYMOUS

TREND V – ANONYMOUS

Textile techniques reflecting the network you voluntarily take one step back from. Age-proven weaving and knitting; a haven of core values. Qualities entice feelings of warmth and handmade, even though industrially produced. Checks and stripes, mélange, neps and similar types of subdued effect. The colors of the palette lie on the same level; nothing to strike the eye. All effects serving the same objective: time spent for and by oneself, as a natural part of life.

TREND VI –OXYGEN

TREND VI – OXYGEN

Fantasy, fascination, discovery, adventure – all fundamental in development of new materials. Identify a demand, and there is a solution – detect a phenomenon and implement the result – add value to capacity, environment, production. Color blocking without pattern; pure function to stand out devoid of distracting elements and effects.

Lenzing Spring/Summer 2015 Womenswear

Lenzing Spring/Summer 2015 Menswear

Lenzing Spring/Summer 2015 Intimate Apparel Womenswear

Lenzing Spring/Summer 2015 Intimate Apparel Menswear

Lenzing Spring/Summer 2015 Kidswear/Girls

Lenzing Spring/Summer 2015 Kidswear/Boys

CW denotes a ColorWall™ color; CL denotes a Color Library color. The published colors on the page are only a guide; to see the correct color, consult Color Solutions International.
Contact Color Solutions International at cs @ csicolors.com or visit www.csicolors.com

The Lenzing Group is an international group of companies. The Lenzing headquarters in Austria coordinate our production sites in all major markets and our global network of sales and marketing offices. Lenzing provides the global textile and nonwovens industry with high-quality cellulose fibers. We are the leading supplier in many business-to-business markets – from special cellulose fibers to high-tech plastics polymers.Seventy years of fiber production expertise make us the only producer world-wide of all three man-made cellulose fiber generations, from classic viscose to lyocell and modal. Lenzing’s unique combination of consistent customer orientation with leadership in quality, innovation and technology is the foundation of our success. Lenzing is committed to the principles of sustainable management and very high environmental standards.