On Billboards

To state the bleeding obvious: the coordinated actions of a group of Green activists to deface National party billboards is bad form. This is not so much because of the defacement itself (that’s bad enough), but because of the scale and extent of the organisation by members and representatives of another political party, and one which claims to be a good electoral citizen.

The method of defacement — stickers with snarky slogans, mimicking National party campaign material but conveying opposing messages — was clever, well-executed, and the slogans might arguably be true, but that doesn’t excuse the offence against our democratic loix de la guerre, such as they are. That having been said, I would not be so concerned if it had been undertaken on a smaller scale, had been less organised and more “organic”, and particularly if it had not been coordinated and undertaken by members of a rival parliamentary organisation that stands to gain a zero-sum advantage from National’s embarrassment. A certain amount of public-sphere critique and satire is to be expected within a democracy, and at times that means having to tolerate a little vandalism. But these actions crossed well beyond what most people would consider reasonable.

Fortunately for National, and unfortunately for the Greens, this sort of transgression brings its own punishment, and the episode should be a clear lesson to all political parties that dirty tricks of this nature aren’t on (or, more cynically, if you’re going to go there, you need to outsource it). This goes double for the Greens, whose political brand of good-faith, play-the-ball-not-the-man politics would have been ruined if this were seen to be an integral part of the Green strategy. It seems not to have been seen that way, and I think this is largely due to the exemplary response by Russel Norman (and to the best of my knowledge, other senior Greens), coming clean as early as possible (only a few hours after co-leader Metiria Turei urged the Prime Minister to do likewise regarding the “teapot tapes”), and offering the time of Green party volunteers to repair the harm done. This shows excellent faith and genuine respect for the democratic process, and in an ideal world such a response would also be its own reward — though in reality a public opportunity to demonstrate such a commitment may not be worth as much as a dose of (in this case, justified) outrage. It is a black mark against the Greens’ institutional competence that such a stunt could be arranged so close to the leadership, but this shouldn’t be overstated. In general they are pretty good, and given the size, diversity and ideological fervour of their activist community, that this sort of thing doesn’t happen more often is itself quite remarkable.

An unrelated observation regarding National party billboards: most days I travel between Kapiti and Wellington, and on the weekend for my sins I drove to Palmerston North and back. Leaving aside the demographic changes between electorates, it puzzles me that the National billboards are erected in such a slapdash manner. If you’re going to have a billboard campaign setting out an ordered list of priorities, why on earth would you not stage the billboards in order following peak traffic flows so as to establish a coherent, narrative communication platform? Perhaps they have attempted this, but some billboards have been knocked over, obscured or whatever. But I have been able to distinguish no clear patterns, and it seems a missed opportunity.