A TRADEMARK REGISTRATION CAN BE VALID INDEFINITELY PROVIDED THE FOLLOWING TEN (10) STEPS ARE TAKEN:
1 through 8: USE the mark (this cannot be emphasized enough);
9: ENFORCE exclusive rights to the mark; and
10: RENEW...more

For those of you following professional sports generally, and hockey in particular, you now know that Winnipeg has a new NHL team called the Winnipeg Jets. The “new” Jets recently unveiled their updated logo which you can see...more

IN THIS NEWSLETTER:
*Jim Brown v. Electronic Arts: Can Hall of Fame Football Player Jim Brown Score a Touchdown Against EA for Scrambling His Image?
*A New Marketplace for Sports Franchises: Bankruptcy Court
Please...more