Tag: product marketing

It’s going to take a combination of “world-class messaging,” creative new use cases and focusing more on solving problems than merely aiding sales people to reposition product marketing as a strategic function, according to experts in the field. Speaking at the Toronto stop of the Product Marketing Community conference late last week, consultants, trainers and […]

Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]