Thomas Keller

OBJECTIVE_Develop and apply a branding system to a line of packaged food products created and endorsed by Chef Thomas Keller that appeals to both the traditional and the adventurous diner.

SOLUTION_Inspired by his 3-star landmark Napa Valley restaurant, The French Laundry, the Thomas Keller packaging system features both rustic and contemporary aesthetics. The classic formality of the engravings suggest a high-end demographic and connection to the French countryside while the coloring provides an unexpected modern touch. All photography is by the designer and original to the project.