Contextual Targeting for Display SEM and how it works…by Aubrey Owen

Published on September 28, 2015

Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions for the impulsive shopper. It also helps increase conversions for people that are ready to convert or have intent.