The Film Foundation

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Celebrating a rich history influenced by film, Gucci is proud to support
The Film Foundation’s efforts to save cinematic treasures. Many are not
aware that these valuable artifacts of our cultural heritage are in
danger of deterioration. Those who work to preserve the treasures of the
first hundred years of cinema are in a race against time.

The
Gucci partnership with The Film Foundation demonstrates the company’s
ongoing commitment to restoring and preserving the work of artists and
legacies. While statistics about the number of films lost to damage and
deterioration are staggering, there is no more powerful way to make
clear the preservation message than to provide audiences with the
opportunity to experience cinematic treasures firsthand.

Starting in 2006, Gucci is committed to add one film every year to a growing collection of restored titles funded by Gucci.

Fifty percent of all American movies made
before 1950 have been lost or destroyed; an astounding eighty percent of
the films produced in the United States before 1929 are gone. All types
of film are subject to decay, and an improperly stored or handled print
or negative may begin to fade and deteriorate in less than ten years.
The major American archives hold more than 150 million feet of film in
urgent need of preservation. The Film Foundation’s mission is to ensure
that these films—these works of art, historical records, and essential
representations of our culture—will survive to be seen and experienced
by future generations.

Created in 1990 by Martin Scorsese, The Film Foundation (film-foundation.org)
is dedicated to protecting and preserving motion picture history. By
working in partnership with the leading archives and studios, the
foundation raises awareness of the urgent need for preservation and has
saved over 600 films. In addition to the preservation, restoration, and
presentation of classic cinema, the foundation teaches young people
about film language and history through The Story of Movies, the
organization's groundbreaking educational program that is currently
being used by over 100,000 educators. Joining Scorsese on the board of
directors are Woody Allen, Paul Thomas Anderson, Wes Anderson, Francis
Ford Coppola, Clint Eastwood, Curtis Hanson, Peter Jackson, Ang Lee,
George Lucas, Alexander Payne, Robert Redford, and Steven Spielberg. The
Film Foundation is aligned with the Directors Guild of America.