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I've got a new release coming up in the next couple of months and I've been thinking about buying an ad space in a magazine/paper. The band in question make experimental ambient pop and the other couple of releases on my label which i would incorporate in the advert are of a similar style. I had thought Plan B was going to be an ideal place to advertise their music but its been no more for ages. So to with Bearded. So out of the smaller press theres what, The Wire and Rocka Rolla left, the last is not exactly the right demography. So has any small independent label advertised recently? if so where do you think its best to advertise with this type of music and any tips/help how to go about it, inculding rough prices, would be much appreciated.

thank you very kindly! brightened up my morning of essay drudgery a lot. you're in an enviable position of only waiting 2 months for the next album! its been 2 years now since i first heard united colours! though of course endless pool and talons' tided me over admirably.

i would suggest that you only take out ads if people are already aware of your act. advertising doesn't sell records but it does help remind people to buy records they're aware of - if that makes sense?

we've done various ad campaigns and for what they cost, you could do a helluva lot more interesting things with the money or even with the space in a publication. if you wanna be in Wire magazine, why not spend some of the money doing something editorial worthy? or spend the money on a day off and spend the time sending the tracks to every relevant staff member?

has anyone here ever bought a record because of an advert? or even checked out a myspace because of an ad? maybe ads in niche mags are a little different but the only ones which work on me are things like a half page with Wichita or Saddle Creek's latest releases and i might check out the 1 of 6 that i've no listened to or something like that. maybe that's just me?

well yeah i understand but i would hopefully try and catch the eye of people who might be interested in similar things and draw them into checking stuff out. obviously this is me putting a lot of faith in people just searching out things they read about in magazines. but i'm always optimistic.

yeah i see what you mean about the not seeling records just reminding. i would have been more certain about it with plan b magazine, as well they did review the last album and i thought they would have loved the new one. but the wire is hard as i imagine Trouble Books straddle the line of what they cover, it is experimental and ambient but then it also really poppy. so its hard to say.

when you say editorial worthy what do you actually mean? i'm going to try the send tracks to everyone i can think of in the next week or so, i just always feel guilty spamming up everyone which i really shouldn't. do you mind if i pop you over a soundcloud track for you to listen to? i definitely think dis might be interested, old mr brainlove did give them a rather excellent writeup in his feature.