Social Media: Strategy, Tools and Tactics

This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.

You will learn to:

Implement effective social media activity that contributes to your business objectives

Innovate with content, tools, influencers and communities

Motivate and incentivise to achieve a social business

Details

Level

Intermediate

Duration

2 days (14 CPD hours)

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Setting objectives and KPIs

Understand the different types of KPIs and how to use them for your social media activities

Social listening

Develop social listening to understand customer preferences and competitor actions

Understand how to use the listening framework

Identifying influencers

Understand who your influencers are

Learn how to select influencers

Learn how to work with influencers

Day 2

Selecting a social platform

Understand the difference between paid, earned, and owned media

Identify the hidden costs of social media

Building a content strategy and implementing a plan

Learn to build a content plan.

Learn how to meet specific platform requirements.

Implementing a plan on Facebook, Twitter, Instagram and LinkedIn

Optimising your social media campaign

Understand how to measure and optimise your social media campaigns

Understand how to calculate social media ROI

Who Should Attend

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

Enrol onto ‘Social Media: Strategy, Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.