The growth of CHINA'S TOURISM MARKET

WHY must join bitm in beijing?

According to the China Tourism Academy, the number of outbound trips made by Chinese tourists in the first half of 2018 was 71.31 million! This is up 15% from 62.03 million in 2017. As Chinese tourists explore more of the world, the demands of unique experiences as well as a cultural education keep increasing. The number of outbound trips made by Chinese tourists is way on track to meet UNWTO’s prediction of 200 million by 2020.

Beijing is the capital of the People's Republic of China and the world's third most populous city.

Opportunities for over 5000 rounds of B2B business discussions between our hosted buyers and exhibitors.

Network with more than 400 local hosted buyers.

Benefit from the best of both worlds - meet trade visitors to discover new business opportunities and the public visitors to create the demand for your destination, brand, products and services.

Gain insights from the professional panel discussions focusing on global travelling trends.

Gain insights on the development of the Chinese travel market with conferences and panel discussions