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Naming the project “DUMBO Heights” is more than an acquisition—it’s a deliberate definition of a neighborhood with its own fabric and authenticity. The name itself stands for its logistic significance, bordering DUMBO and Brooklyn Heights, as well as its contribution as a connector between the economic sector of Brooklyn to the artistic contributions of DUMBO. With the tagline “unrivaled connectivity”, DUMBO Heights is connected not just in terms of accessibility, as it lies between Manhattan and Brooklyn bridges, or just amongst the interconnected structure of the buildings via sky bridges, but even within the dark fibers of the building itself, offering high speed connectivity in the technical perspective, as well.