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Firstly, feedback is often misunderstood as being the same as praise or criticism. The purpose of feedback is to provide a learning opportunity. Secondly, your feedback can fail if your message of what you’ve observed and what you think your counterpart should change isn’t specific enough. And thirdly some people tend to use the term ‘feedback’ when what they’re trying to do really is tell the person how angry or how upset they are with them. That’s not feedback.