The designers say that the
collection derives its inspiration from the vintage aspects of India but transcends all the shackles of the past and represents virtues of futuristic cultures and
societies.

Asked about why Parineeti and Arjun were chosen, Shantanu said: "As a brand, Shantanu & Nikhil is based on Indian values and believes firmly in
egalitarian affirmations. Both Arjun and Parineeti have established themselves very well as Indian cinema ambassadors. Moreover, Arjun is not only a dear friend but
has also represented the true virtues of being the Shantanu & Nikhil Man through his chivalrous, disciplined and ultra-dynamic demeanour."