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Thursday, November 1, 2012

The Art of Shaving partners with Movember

Here’s one for the guys in our lives! One in six men during their
lifetime will hear these heart stopping words from their doctor, "You haveprostate cancer."
In the US alone, almost 241,740 new cases will be diagnosed this year. As the
battle against cancers affecting men rages on, luxury-grooming brandThe Art
of Shavingjoined in the
fight on Oct. 31 by teaming up with the pioneering global men's health charity,Movember.

Founded in Australia in 2003,Movemberhas developed into a global movement
engaging guys to grow and women to support the Mo, which is slang for
moustache, for the 30 days of November. Along the way, these participants raise
awareness and funds for men's health, specifically prostate and testicular
cancer initiatives. The Art of Shaving encourages their well kempt brethren to
grow and groom bold Mo's and participate in Movember's 6th annual U.S.
fundraising event.

The Art of Shaving is calling on
the members of their "brotherhood of shaving" across the country to
register to participate, and pledges to match team donations made at The Art of
Shaving stores or via the brand's Movember team, up to $25,000. The brand kicks
off the partnership, and helps all “MoBros” keep it neat this growing season, with
the release of the limited edition Horn Moustache Comb and grooming book, “The
Moustache Grower's Guide” written by Lucien Edwards. The Art of Shaving
knows there's nothing wrong with a little competition to spur things on, so the
brand will award top Movember fund raisers with “The
4 Elements of the Perfect Shave,” their trademarked wet-shave regimen based
on the philosophy: Prepare, Lather Up, Shave, and Moisturize.

To
participate, men and women start by registering atMovember website.
From there, men must start Movember 1st clean-shaven and grow their Mo for the
month. As the Mo grows, it becomes the "hairy ribbon" for men's
health, and the guys growing them become walking billboards for 30 days. Each
moustache sparks important conversations about men's health. The Art of Shaving
is performing their civic duty on Movember 1st and invites all registered
“MoBros” to a complimentary “Movember Hot Towel Shave” available at the brand's
luxuriousBarber
Spa locations.Keep a look out for my Art of Shaving
product review in my Makeup Examiner column! For makeup questions or product
reviews, email me at ypmexaminer@gmail.com!