Carolyn McLaurin

Online Sales Manager

Carolyn McLaurin has over 20 years in the marketing and advertising field. She holds a BA in Speech Communications with a minor in Broadcast Performance from UNC at Greensboro. She is a Certified Marketing Manager, Certified Radio Marketing Master, graduate of the Center for Sales Strategies, United Way Multicultural Leadership Development Course and Institute for Community Leadership Course.

McLaurin is a former instructor for Duke University’s Non Profit Management Program and serves on the WTVD Channel 11 ABC Minority Advisory Board. She is also a member of Alpha Kappa Alpha Sorority Inc.

[NC 0301] - Part 1: Introduction and Contribution (2:24)

Carolyn McLaurin, online sales manager, The Fayetteville Observer, says, in addition to providing the community credible news, The Observer has a record of “commitment to the community, of charitability and of creating jobs.”

[NC 0302] - Part 2: Skills & Digital Advertising Sales (9:43)

Carolyn McLaurin, online sales manager, The Fayetteville Observer, says The Observer is searching for “how to engage the traditional reader and younger consumers.” With the new media, McLaurin says “advertisers can get one-on-one personal with consumers.”

[NC 0303] - Part 3: Adaptation & the Future (6:41)

Carolyn McLaurin, online sales manager, The Fayetteville Observer, says, at this stage of digital media sales it maybe wiser to “under-promise and over-deliver” to build confidence among its advertisers who are learning about this new medium.