"Chili’s recently committed to making its food more “shareable.” No, they’re not further increasing the size of their portions. Rather, they’re spending millions to make their food look more photogenic.Nearly a million dollars for an egg wash to give its buns a photogenic glaze, that “glistens,” to use an adjective from Wyman Roberts, CEO of Chili’s' parent company, Brinker International. A new way of stacking ribs to look better in photos. Sexy stainless steel baskets to fetchingly hold its fries."

I love this example. I love the ridiculousness but also the logic of it. But mostly I love how it's rooted in a mass experience, because this is how smartphones have changed the world - fundamentally, but in lots of unintended ways