Tech Crunch, July 2014"It’s called The Cube, and it’s a trip. Built by Google Creative Labs as “an experimental platform for interactive storytelling”. It debuted online today with indie dance band The Presets’ new single “No Fun”. You decide what to watch and hear by clicking and dragging The Cube to show a single side or a combination.

And no, Google didn’t take some bad acid. The whole thing is a multi-pronged promo. The Cube only runs in Google Chrome and Android, it links to buy the song on Google Play where it’s exclusively available for the next 48 hours, and it’s sure to help Google recruit designers by showing it can do art, not just algorithms.