Zuckerberg's initial silence on scandal hurt Facebook

An article in Newsweek about yesterday’s appearance before Congress by Facebook founder Mark Zuckerberg to testify about the Cambridge Analytica data scandal reports activists traveled to Washington, D.C., to make a statement about fake identities and interviews Michael Stefanone, associate professor of communication. "Zuckerberg was missing in action for about a week before he communicated publicly about the data breach," he said. "In that time, there has been a swell of interest and outrage which culminated in Zuckerberg’s finally agreeing to appear before congressional committees.This is not a proactive approach to crisis management."