THINK FIRST

Theory is a brand consultancy for growing companies with great ideas.

BRAND STRATEGY

We transform complicated offerings into straightforward and persuasive reasons to believe. Our brand workshop uses stakeholder expertise to build a simple and clear brand strategy in just one day.

RESEARCH

Whether you’re looking for a new market, customer, or offering, we use a mix of research approaches designed to uncover the most complete truth. The result is low-cost research with high-value output centered on results, not quantity of work.

DESIGN

We understand that strategy informs design, not the other way around. That’s why we dive deep into the core of your brand before creating effective visual identity systems that perfectly capture your personality and your purpose.

Lilu

Building technology to empower new moms

Manitoga

The home of design in nature that is different every time you visit

Santo de Piedra

A mezcal devoted

OUR PARTNERS

The best way to create impactful innovation is through diversity of thought. That’s why we’re highlighting our work with startups: so that we can channel learnings from new, unique, and resource-constrained businesses.