La Mer Packaging Video

Though we’ve been told for years to “provide your audience with an experience,” it actually happens so infrequently that it comes as a pleasant surprise when a design firm actually does just that. To help Estee Lauder celebrate the release of its La Mer Revitalizing Hydrating Serum, MW Luxury Packaging crafted a packaging experience like no other – a symbolic deep-dive into “the sea” for which it is named.