The Edmonton Stingers have a new king bee as the Canadian Elite Basketball League club announced Brett Fraser as their new president, effective next week.

Fraser was appointed by Lee Genier, the president and chief operating officer, Western Operations of the CEBL.

“Brett’s pedigree in the sports and entertainment world in Edmonton lends itself well to continued success in building the Edmonton Stingers brand,” Genier said in a media release. “We want to build an entertainment package that’s synonymous with the fans and I look forward to his involvement in doing the same.”

Fraser is currently a partner at Event Energy Inc., a live entertainment and consulting company based in Edmonton. He has over 25 years of sports, entertainment and cultural industry experience.

“It’s exciting to see where the CEBL is going and can’t wait to be a part of the Stingers organization who already bring a very high caliber of sports and entertainment to Edmonton,” said Fraser. “If the inaugural season and the team’s exceptional run is any evidence, the sky’s the limit for basketball in this community.”