One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in socialmedia. was asked many times what we did to have that much socialmedia buzz at a live event. However, often it is the more subtle social cues that help the most.

MORE >>

DIGITAL BODY LANGUAGE

DECEMBER 5, 2011

[Social Media] Social Media and Revenue

When I gave a presentation on SocialMedia and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where socialmedia is in most of today’s businesses. In a lot of ways, socialmedia today is like “digital” a decade ago. Socialmedia today, in a lot of organizations is like that.

[Social Media] Market Relationships, Social Relationships, and B2B Marketing in Social Media

I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. We provide and receive dinners based on our social relationships frequently, and we receive dinners based on market relationships each time we eat at a restaurant.

MORE >>

DIGITAL BODY LANGUAGE

JUNE 22, 2010

[Social Media] 6 Ways For Marketing to Help with Social Media

I can almost hear the comments already - shouldn't Marketing be "doing" socialmedia, not "helping" with socialmedia? The problem is that in many marketing teams, there's "marketing" and then there's "socialmedia". The "socialmedia" person manages the Twitter handle, the Facebook page, and the blog. Sort of. So what can be done?

MORE >>

DIGITAL BODY LANGUAGE

FEBRUARY 20, 2009

[Social Media] Social Media and B2B Marketing - 6 Things You Can Do

The most important learning that we can take from the rise of socialmedia is that we need to think in terms of a buying cycle not a selling cycle. We have to re-orient our thinking to a buying process, controlled by the prospect, guided by their social conversations, and on their timeframes. Okay, but what does that mean exactly: 1) The prospect knows what information they need: socialmedia provides an excellent source of context, awareness, and discussion. Buyers obtain a variety of views and opinions through their exploration of socialmedia resources.

MORE >>

DIGITAL BODY LANGUAGE

APRIL 19, 2010

[Social Media] The Flywheel Effect

As I return to the world of work, now two weeks later, I realized that Sejal's surprising arrival gave me an accidental test-bed for one of the interesting aspects of socialmedia, the fly-wheel effect. Tags: blogs Socialmedia search I'm back to blogging after a rather spontaneous, two-week hiatus. Eloqua users, here's how to track your own blogs this way ).

[Social Media] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context

Ever since Marshall McLuhan published his 1964 book Understanding Media: The Extensions of Man , we have been familiar with the phrase "The medium is the message". Today's world of socialmedia needs to be viewed in a similar light. As today's marketing organizations consider how to engage in socialmedia forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. Socialmedia sites are best compared to social functions in order to understand this effect of context.
MORE >>

[Social Media] Membership has its Privileges; Best Practices IP vs. Social CRM

The intersection of theory and reality in the world of socialmedia always spurs some interesting debates. Given the response to the last post, I wanted to share with you our thinking on transparency, social CRM, and best practice knowledge. Tags: Socialmedia Best Practices Community I wrote recently about our decision to expose our pricing publicly on our website. It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. We all agree that transparency is great and noble.
MORE >>

The information “filters” we use are shifting from being economic filters, driven by publishers, to social filters, driven by the relevance of individuals and their messages. There is no more obvious place where this transition is happening than in the worlds of search and socialmedia. In the various socialmedia channels, however, information is not pushed out directly, but rather it is published, and then discovered by an audience based on recommendations from their peers, content syndication, and chance.
MORE >>

Here’s one thought – what if Marketing begins to recruit and acquire employees who have established their domain expertise via all the tools within the socialmedia realm, in the same way that sports teams recruit and acquire all star players? In socialmedia, the audience sizes, and hence the influence, of the biggest names is many times that of the somewhat big names. So why not build your own socialmedia presence? If you are starting now, and there is a socialmedia leader in your space, you may never catch up. Who would ever do that?
MORE >>

B2B Marketing Zone can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.