With only few hours before the main event, RIM has announced a sweeping overhaul of its online content offerings this week, and the new BlackBerry World storefront has just gone live. You’re now able to see the selection of TV shows, movies, apps, music, and so on from the web store, giving a look at one aspect of what RIM will have to show the world at its make-or-break BlackBerry 10 unveiling later today.

Pricing seems to be in line with other services, and RIM has already said that content updates will be timely — movies will hit the store at the same time as the DVD release, and TV shows will become available the day after they air in the UK and North America. If you’re curious about this piece of the BlackBerry ecosystem puzzle, you can browse the store now.