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A Halloween-themed test of mobile tactics for banner ads produced a 4% click-through rate for Point Reach, whose application ascended to the top spot in iTunes' entertainment category. The NameScreamer app generates personalized scary screams that can be shared on Facebook or over e-mail.

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Wonderful Brands is touting its angelic Wonderful Halos mandarin orange brand with a series of ads that show children making the right choices. The Halloween-themed spots feature children resisting poisoned apples and circuses.

The check-in digital marketing that characterized last year's shopping season is giving way this year to a more aggressive mobile outreach by retailers, with location-sensitive deals and other lures to draw shoppers into stores.

The growing use of smartphones and mobile games among children and teens may be one factor raising the number of children playing video games to 91% of the population between ages 2 and 17, according to research from The NPD Group. It is estimated that 15% of children under age 11 have a mobile phone, and eMarketer predicts the figure will reach 22% in four years.

More mobile content, more Patch hyperlocals and a boost in traffic from the popular Huffington Post site were among the factors cited by optimistic AOL chief Tim Armstrong in his third-quarter earnings call.

The Cable & Telecommunications Association for Marketing and In Demand are teaming up to offer an array of African-American themed content, including on-demand movies and listings of historical milestones, as part of their celebration of Black History Month in February. The organizations will kick off the feature by launching a national ad campaign through Facebook. The program is modeled on a similar Halloween-themed content package that drew more than 15 million Facebook impressions and thousands of click-throughs on CTAM's ThisIsCable.com website.