Tag: seo and ppc strategy

You’ve
probably heard the terms pay-per-click (PCP) and search engine optimization
(SEO) being mention in the context of digital marketing. But, have you ever
wondered what they mean and how they might be different? Well, read on and
learn how PPC is different from SEO and how each can be used as in
marketing.

Eyal Gutentag and other like-minded digital marketing experts will tell you that digital marketing is a broad industry with vastly diverse segments – which is true. However, some of the most popular marketing strategies adopted by most E-commerce entrepreneurs and marketers are PPC and SEO. Both SEO and PPC fall under search engine marketing, which involves using search engines such as Google, Bing, and Yahoo as a marketing platform.

Search Engine Optimization

SEO is a way of attracting natural or organic traffic to a website using search engine results page SERPS. Take Google, for instance; it gets about40,000 queries every second, the results from these queries are presented to the users through a sophisticated ranking system that shows the most relevant results on the top position. In most cases, only the top-most results get any clicks and traffic. SEO is about optimizing a website to rank in those high positions.

Pay-per-Click

Unlike
SEO, PPC is a paid search engine advertising service. In the case of Google,
businesses can create AdWords that Google places on the first search results
page (sometimes even above the organic results) depending on the search query.
Advertisers charge a fee every time a PPC ad is clicked. The results of paid
traffic are realized much more quickly than those of SEO. However, PPC can come
at a high cost.

Which is Better?

Deciding
on either PPC or SEO mostly depends on the results you’re hoping to achieve.
For long term search …