Wednesday, April 30, 2014

You can't fault the creativity behind Bill Gates' efforts to draw attention to the problem of malaria by designating this week Mosquito Week. The accompanying movie poster (Skeeternado!) and infographic--not to mention abundant press coverage--show just how much clever marketing and deep pockets can help promote a cause. Of course, if you're reading this blog it shouldn't take you long to spot the major error in the graphic:

As many of the comments on this blog post have noted, the latest figures from the World Health Organization show that last year 1.24 million people died in traffic crashes. Not only does that number trump malaria deaths, it's on par (or higher, depending on the year) with deaths from HIV/AIDS and tuberculosis.

A disproportionate number of those deaths are pedestrians. A disproportionate number of those pedestrians killed are vulnerable users like kids, adults, the poor. I've written before about how road safety--especially pedestrian safety--would benefit from a high-profile sponsor like the Gates Foundation. Any takers?