A book by Roger Horberry and Gyles Lingwood

Argos ‘Simple Value’ packaging by The Partners

A complete repositioning of the Argos value range resulting in the creation of Simple Value. Consisting of 140 lines of essential products for the home and everyday items. Simple Value products speak for themselves so we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice.
Simplicity. With added Value.