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Founder and CEO of Adblock Plus Till Faida started off strong when he claimed that Eyeo is actually empowering publishers to regain control of their relationship with their readers and its monetisation. “Thanks but no thanks”, answered Bloomberg Media CEO Justin Smith and Cait O’Riordan from the Financial Times.

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Last year, the Financial Times launched a revolutionary new approach to measuring the effectiveness of an advertising campaign, a method they call CPH (cost-per-hour), which is based on the time that readers spend viewing an advertisement rather than the more traditional CPM or click-through rate measurements.

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The EU ePrivacy Directive from 2002, known as the “Cookie Directive”, might sanction the detection of installed adblockers which allows publishers to request sites whitelisting to users. The legal reasoning behind this interpretation is that the law would require express consent for all tracking, not only cookies.