Category Archives: Social media

Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending . Subscriber inactivity can be caused by so many reasons. Maybe the product or service you […]

You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons […]

Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right. But growing such […]

The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad. So will email marketers still be able to reach these people? Yes they will, […]

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future. Which types of e-coupons are available?

Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR. This phenomenon tells us it’s not enough to integrate campaigns with […]

A good subject line is like a good tweet: it earns a click to read further. We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. Some are effective and a few even more. Your subject line has the same mission: earn a click to open the […]

I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version. We’ll keep you posted. Kenny Van Beeck

An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to produce better ROI than their other marketing efforts” – Jeff Hilimire, chief digital officer, Engauge “More sophisticated use of analytics will help marketers […]

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new theory anyway? I think it is something like Fred Reicheld’s customer loyalty, but more social media style. Some snapshots: […]