SAAS

Healthy SaaS businesses show a consistent ability to upsell their current customers every year, increasing the value of each customer cohort over time.ZScaler, a SaaS business which recently went public, shows a wonderful example of this in their public filing.Their cohort chart below shows the initial value of each annual cohort of customers as well as the value of that cohort in…

Scaling up – what does it mean?
To begin with, what does a question- “When you want to Scale up your sales” really mean? Scaling up sales means to achieve Predictable Revenue with targeted ARR/MRR numbers. The Sales and Marketing works efficiently to generate…