Video Interview with General Motors’ Reginald E. Humphrey

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Relevant and Engaging Content for Our Clients’ Audience

Interview between our client, the Michigan Hispanic Chamber of Commerce and General Motors. GM is currently a corporate sponsor of the MHCC and also holds a seat on the chamber’s Executive Board.

Recap of the Interview

Brand Echo captured Camilo Suero, Executive Director of the Michigan Hispanic Chamber of Commerce and Reginald E. Humphrey, Senior Manager, Supplier Diversity at General Motors Global Purchasing & Supply Chain, as they discussed the success of GM’s Supplier Diversity Program and the impact of driving ideas that benefit their customers, employees, communities, suppliers and dealers.

Topics Discussed

GM’s Success in Supplier Diversity & the Impact of Driving Ideas

Value Propositions & Differentiators: The Importance of Knowing Where You Fit as a Supplier within GM’s Diversity program

How to Achieve Long-term Success as a Supplier

Understanding GM’s 5 Point Supplier Development Program

How We Go Above and Beyond

When you watch this video, it is possible to assume that the video was shot using a two (2) camera system, but in fact, it was shot at two different times. Due to Reggie’s busy schedule and eliminating the need to schedule another half-day production, Brand Echo first recorded Reggie’s response to the pre-approved questions. Shortly after, Brand Echo recorded Camilo’s introduction and a few takes of asking the questions as if Reggie was directly in front of him.

In post-production, Brand Echo placed the clips in the proper sequence, adjusted the audio and exported a final video that would allow the audience to feel as if the interview was conducted with both Reggie and Camilo simultaneously.