Majoobi – the instant DIY iPhone 'app' creator

Sure the resulting app isn’t the most complex one out there (basically RSS and it is a web app rather than an Apple approved one) but it looks good, provides a stream of well-presented content and can add Facebook, Twitter and YouTube content too. Ideal for internet publishers, Majoobi also lets you skip approval from the Apple iTunes store..

Ashley explains it all and makes an app while we watch..

What is it? – It is a kind of iPhone app lite. It doesn’t create a proper iPhone app – so there’s no messing with Apple etc – but rather creates an web app that has the feel of a proper app (news feed, video and so on) using HTML5 technology. The big advantage is that you it will work on the iPhone, iPad, Android and several other operating systems.

How you do it – well watch the video. You use a web based interface to select images, feeds etc, it is all very simple. Once the app is created you are given a web address where the browser version of the app is, click + and then save to home screen and you have your own app.

What’s good – It was very simple to use and I created a series of apps in ten minutes. It was a little buggy in places, especially uploading images, but I am sure they will fix that. It is perfect for bloggers who want a quick and easy RSS-driven app and haven’t got the money to pay a developer.

What’s bad – It is free, but if you get loads of traffic you’ll have to upgrade and pay a few Euros. Also it doesn’t pull in video content to the RSS feed which is annoying. It works on the iPad but doesn’t look that great. Obviously it won’t work properly if you only offer partial RSS feeds.

The future – The company says it will soon have the ability to add bespoke pages, which will be really handy for small publishers. Also they have plans to monetise the service which could be handy. Publishers can also charge a subscription too.