About us

The Human Potential Trust is a British registered charity (No. 1044200). We have two official aims: education and research.

We are pioneers in the psychology of attitude, which is essentially the development of human potential. We are proud to be different. Our approach is no-nonsense, exclusively evidence-based, and it works. We know exactly what we are doing, as demonstrated by decades of practical application and outstanding success.

Please see www.wildlifeforall.org/team.htm - which will get you to our “Meet the team” page - for individual profiles. The Wildlife For All Trust is our “sister” charity.