Watch Jean Paul Gaultier's Creepy Diet Coke Commercial

If you haven't hard, Coca Cola is set to launch a series of limited edition Diet Coke cans and bottles. What better way to promote the products than a commercial. The company got together with newly-assigned European creative director of Diet Coke, Jean Paul Gaultier, and a bunch of puppets for this weird advertisement. By the looks of previous collaborations with designers Karl Lagerfeld and Matthew Williamson—all lucrative projects—the upcoming set should be pretty dope. This commercial, on the other hand, is just creepy. [nymag]