2015-12-24

Mumbai, December 23, 2015: YuppTV, the world’s largest Over-The-Top (OTT) provider
for Indian content, has launched YuppTV Bazaar, a marketplace for high-quality
video content. YuppTV Bazaar was launched by the Hon’ble Governor of
Maharashtra, Shri Vidyasagar Rao and popular Bollywood Actor, Mr. Abhishek
Bachchan on December 23 at JW Marriott
in Juhu, Mumbai. With the launch of YuppTV Bazaar, YuppTV will now host curated
premium video content across various genres such as Education, Short Films, Web
Series, Movie Trailers and more.

The move will be music to the ears of
independent video content creators, who often find it tough to monetize and
market their premium content through traditional video-sharing portals,
satellite and DTH platforms. Through assured quality supervision
and a large native user base, YuppTV Bazaar will allow these entrepreneurs to showcase
their high-quality videos on a trusted platform and reach out to an audience
ranging in millions across the world through devices such as Smart TVs, smart phones,
tablets & PCs.

Speaking on the launch, Mr. Uday Reddy, Founder & CEO, YuppTV,
commented, “With the proliferation of unregulated video content on the digital
platform, content monetization and visibility is a prime concern for premium video
content creators who often find their content being lost in a deluge of casual
user-generated content. YuppTV Bazaar is being launched as a solution that will
overcome the traditional roadblocks associated with free-for-all video sharing
platforms. We are confident that this development will be a major success and will
empower content developers with the perfect medium to share and monetize their
offerings.”

Hon’ble Governor of Maharashtra, Shri Vidyasagar Rao, added, “In today’s digital age, with technology having changed the
way many industries operate today, YuppTV’s launch of its premium video content
platform YuppTV Bazaar comes as a very welcome move. By providing a medium to
independent creative content creators for showcasing their works, YuppTV has
taken the spirit of entrepreneurship to a new level. I support the initiative
wholeheartedly and wish YuppTV and YuppTV Bazaar all success.”

Mr. Abhishek Bachchan, the renowned actor, who embraced the YuppTV Bazaar
Launch event, added, "India, at the moment, is brimming with talent
looking for an outlet for their creativity. The launch of YuppTV Bazaar from
YuppTV is a welcome move that will provide the Indie moviemakers with a trusted
and curated platform for showcasing their talent."

Since its India launch in October
2015, YuppTV has been creating ripples across the digital entertainment
industry owing to its unique approach and extensive network. Today, YuppTV is
the world’s largest internet TV and video on demand (VOD) streaming provider
with more than 5 million mobile app downloads and an audience base reaching
400+ million households through Smart TVs. It is also the 2nd most
popular app in Google Play Store and the most popular TV app on LG and Samsung
Smart TVs in India.

About YuppTV

YuppTV is one of the world’s largest
internet based TV service provider, offering 200+ Indian TV channels in 12
languages. YuppTV offers Live TV and Catch-Up TV technology, whereby viewers
can watch TV content from past 7 days and never miss their favourite Shows. In
addition viewers can also watch 5000+ movies and 100+ TV shows at the click of
a button. YuppTV is currently ranked #1 Internet Pay TV platform for Indians
living abroad and also the largest Internet TV platform from premium content
availability in India and reach to Internet enabled devices.

YuppTV service is accessible anytime
anywhere through Internet in devices like Smart TVs, Smart Phones, Tablets and
PC without the need of traditional set ups like antennas and set-top boxes.

YuppTV was founded in 2006 with a
vision to make Indian Television channels accessible to Indian expats living
worldwide.Today, millions of people are
using YuppTV services to watch TV in more than 50 counties across the five
continents.YuppTV won prestigious ‘Top
100 companies in the world’ award by Red Herring based on innovation,
disruption and technology for year 2015. On Oct, 2015, YuppTV launched its
services in India for the first time with many innovative features such as
Catch-up TV and Movie on demand etc. which are missing in traditional Cable or
DTH TV platforms. YuppTV ensures both accessibility and affordability in India
with packages as low as Rs. 5 per day.