Key Findings
- Sri Lanka's tourism industry has been expanding at an exceptional pace, but future growth could be challenged by an overcrowded airport and negative criticism surrounding Sri Lanka's mass tourism development
- Sri Lanka's tourism industry has flourished since the civil war ended in 2009, with international arrivals increasing from 0.7 million visitors in 2010 to 1.5million visitors in 2014.

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- Although the Sri Lankan government is trying to move away from low cost tourism, the country is still seen as a paradise for budget travelers, with spending per trip in decline since 2012 and now standing at US$1332.8
- India has been the main source market for Sri Lanka, although China has shown the fastest growth and will overtake the UK's second place in 2015. However, Sri Lanka is expected to see fewer tourists coming from another source market, Russia, due to the fall of the Russian ruble .

Reasons to Buy
- Make strategic business decisions using market data related to the tourism sector in Sri Lanka
- Understand the key market trends and growth opportunities in Sri Lanka, along with risks and opportunities for the region

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