6.23.2006

Sidekick is swallowing my Globe

So today the Sports section from my Globe was missing. Searched everywhere and finally found it inside of Sidekick. Yesterday the same thing happened with the Calendar section.

So what is the deal with Sidekick? It's this silly little section the Globe launched with great fanfare a year or so ago. I never read it or quite get the point of it. On the web, it makes a bit or sense, but in print It's just an annoyance like the Sunday advertising flyers. I guess it's supposed to tell you everything that's happening in town today. But I would expect that to be in the Arts section where all the other arts and entertainment is. It seems to me like a place for them to stuff all the things they don't know what to do with. It has comics and TV listings in it, but I never bother with either. I seem to remember the comic people being pissed in the beginning because they shrunk the comics down to fit them in it. And here's a question: If the TV listings are in it, why aren't the movie listings in it?

My biggest gripe is that it's always printed so badly, that at least the color pages are illegible. I mean, I'm in the publishing business, so I know that newspapers always send the crappy copies as far away from the city as they can-mainly so advertisers don't see them. But how can a big city paper like the Globe regularly have copies that are printed so badly they barely deserve to be put under a birdcage? Hey, maybe I'll send my copy directly to the advertising department of Jordan's Furniture. Their ad in the center of the thing today is so out of register, that's it's illegible. I'm sure Barry and Elliot would like to know what their hard earned advertising dollars are buying them. Mine always looks like this. And not only that, but the section is so thin, and the paper is such shit, that there are always creases across it, so even if the type is in register, you still can't read it.

But printing issues aside, the thing is ridiculous anyways. If it had all the arts and entertainment in it, and was like a mini-Phoenix or something, that would be one thing. But to stick a few listings, some stupid sections like the chess quiz, the "Reflection of the Day" (today's is "One does not love a place the less for having suffered in it") in this pidly little 12 page section & try to make it out to be some big innovation is ridiculous.

Any then to start burying Sports and other legitimate sections inside this joke of a section it is sort of like AOL taking over Time Warner. Look how well that worked out.

3 Comments:

Yes, by all means, avoid liberal oppinion! Everybody knows that the Globe and other papers like it are "Drive by" media! The networks are in collusion with the Moonbat liberal elite! Don't trust your education either, since we all know that it is run by flaming liberal elitists. The democrats are socialists in disguise, bent on taking our freedom and making us all the same!! Don't trust your own feelings because they are not based in reality. The only solution is to buy anything with Rush Limbaugh's picture on it, or listen to any rightwing TV or radio show to get the real truth: True Christians Capitalists are taking over the world for your own good!