Myself and my business partner spent a week doing what on the surface is pretty soul destroying work, updating a 4500 prospect and client CRM. Editing names, updating addresses, adding notes etc. We could have outsourced this monotonous unglamorous job and consequently missed out on a valuable lesson.

Perhaps 10% of those contact details prompted a recollection of an engagement with a human being. Some were fleeting, some were consigned to the follow up sometime box, and some were tangibly memorable.

One of the benefits of operating as a boutique (modest in size) business is that you can operate on a visual operating agenda rather than a KPI filter.

We've all had the experience of evolving from a business prospect (number) into a client before fading back into a numerical status....think bureaucracy, and it's not empowering.

Marketing is a numbers game. Picking up the phone and calling a lukewarm number is a numbers game....but after the point of engagement business needs to manifest as a people game. That's the game we're all playing.

Numbers are unemotional but once you can put a face to a name, a voice to a person, a storyline to a family a different kind of energy shows up.

If you like our posts we notice (not from an ego point of view but your name showing up on our timeline is an engagement) If you like our page we notice. If we meet you, then we're like elephants, we never forget.