29.10.08

as promised, more Q&As with some of the most notorious bloggers on the web. STREET STYLE BLOGS have become a bit of an online movement (okay, that might be an understatement) and i wanted to know what these image-makers were thinking so i tracked them down and asked them a few questions. i have a lot of love for these kids behind the camera who document street fashion and capture the essence of street style in their city... just so they can share it with us. i feel the love everytime i click.

(this boy is so on-trend it gives me goose-bumps. the 'tache, the rolled up trousers - i like, i like.)

To document interesting and individually dressed people who dare to stand out and create their own style. Doing Hel Looks is fun. We get to meet lots of new people who inspire us. Also, we love clothes, fashion and photography.

How did you get into street style photography?

We’ve always been big fans of Shoichi Aoki. Hel Looks is a tribute to him.

You remember the first photo you took?

Yes - it’s actually the very first photo on our site. It was taken at Tuska – a heavy metal festival – in Kaisaniemi, Helsinki.

Where do you tend to go to take photos?

We always carry our cameras on us. Whenever we see something interesting we stop and ask to take a photo. We don’t usually go out looking for people to photograph.

What camera do you use?

Canon 5D.

How do you decide who to shoot?

We photograph the people that surprise us.

What sort of style is unique to Helinski?

I think personality and the courage to stand out. In Helsinki, we are not that interested in mainstream fashion. We like to create our own style.

The amount of fashion on the internet is rapidly increasing and Hel looks is a big contributor. How do you think your site and other similar sites are contributing to the world of fashion?

They are helping people to become more aware of what’s happening in other countries and cities. Also it stresses the importance of individuality.