*The lay person might say, "who cares about some chick doing weekend anchoring--it's no big deal!" Think again. KGO's weekend rating are good enough for their personnel to tout to just about everyone in town. The weekends do count.

*The word from a station source is that Burton has placed significant importance on anchors who are connected to Social Media. "It's almost more important than how they do on their job at work."

*I don't know much about Zouves--we had a small conversation this morning --I asked her about her new gig. Having seen a few of her hits on YouTube seems she has a personality and is pretty good. Not every attractive, young woman anchor is automatically lousy and it's not her fault she won some "hottest news girl" award. I'll give her credit too for making fun of the award. "Someone had to win."

*I love Katie Marzullo and applauded her for attempting to smile a little more and display her personality but she's better in the field, frankly. She's a decent anchor but she's not anything to ride home about. I'm told she's not that happy about being demoted but that's life in the big city.

I'm not a tech guy but this app called Periscope has a big upside for media personalities to put their faces in front of the public. Tony Bruno, Spencer Hughes using it...social media, even to a 60 year old like me, is mandatory down the road if you want to make an impact and be noticed.

Bill Burton ultimately answers to Rebecca Campbell, President of ABC O&Os. They are very close. She hand-picked him for the position in a move that accelerated the departure of Kevin Keeshan who was up for the job. In fact, Keeshan never had a shot. He was a Valari Staab ally and Staab and Campbell were like oil and water, especially after Campbell beat out Staab for her current position. Staab then bolted for NBC, poached Keeshan and awarded him with a cushy gig.

Burton was out of his league, but he's learned on the job and has done well. Make no mistake about it, though, he gets his marching orders from Campbell. The edict was to get a young, cheap, pretty, ethnic woman to take over the weekend gig. Katie Marzullo never had a chance. She is BELOVED in the newsroom. This just goes down as another one of Burton's curious moves: low-balling Carolyn Johnson, letting the Cheryl Jennings/Spencer Christian news to leak, hiring Trixie Watkowski and so-on. Burton's strong suit is that he's affable. A likable guy. Our newsroom is, overall, a good place. Sure, management is clueless at times but we're still the best newsroom in the market. The jury is out on Natasha but we all want her to succeed. People feel bad for Katie but she is a great reporter and she's still on our team. That's the business.