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How can airlines compete more effectively? Senior executives from some of the world’s leading airlines say this is their top business challenge, according to a recent Accenture study that examines digital readiness at airlines around the world.

The modern hospitality industry has weathered many changes through the years. But nothing has transformed the industry as broadly or as swiftly as the digital revolution has. Its impact is reinventing the entire customer lifecycle—from booking and the on-property experience to checkout and beyond. This Point-of-view serves

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With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

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