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LAUNCHED AT AZA, DESIGNER RAHUL MISHRA’S COLLECTION MAKES FASHION HISTORY: A physics graduate who took up apparel design and merchandising at National Institute of Design (NID), Ahmedabad, with the desire to pursue a creative field, Rahul Mishra rose quickly to success in the fashion industry. He was the first non-European designer to receive a full scholarship to Milan’s Istituto Marangoni. He made his debut at the Gen Next platform at Lakme Fashion Week in 2006 and got rave reviews for his collection. Rahul Mishra’s first runway collection was launched at Aza, Altamount Road. He also designed reversible dresses in 2009, with Kerala fabric mundu on one side and banarsi fabric on the other. Since then, Rahul Mishra has showcased his collections at Paris Fashion Week, Milan Fashion Week, and become an internationally renowned designer. Highly coveted by fashion lovers across the globe, Rahul Mishra’s latest runway collection can be ordered online at azafashions.com.

AN AWARD WINNING DESIGNER COLLECTION BY RAHUL MISHRA AT AZAFASHIONS.COM: Rahul Mishra is the first Indian designer to receive the Woolmark Prize for his collection “The Lotus Effect,” surpassing internationally reputed designers such as Joseph Altuzarra in the competition. In addition to a cash prize of $100,000, this victory won him accolades from fashion critics such as Vogue Italia’s Franca Sozzani, Gucci’s Frida Giannini, Style.com’s editor Tim Blanks, Vogue China’s Angelica Cheung and British model Alexa Chung. Rahul Mishra’s Woolmark Prize winning collection was launched at Aza Bandra, and is available online at azafashions.com. Rahul Mishra was also awarded by MTV as the “MTV Youth Icon of the Year” in 2008. He has displayed his designer collection at fashion weeks in London, Dubai and Australia.

HANDMADE CRAFTSMANSHIP, TRADITIONAL INDIAN TEXTILES AND SUSTAINABILITY – RAHUL MISHRA AT AZAFASHIONS.COM:The ethos of Rahul Mishra’s designs is deeply rooted in Indian philosophy; his creations are extremely intricate and involves a lot of technical detailing. He is empowering many craft clusters in villages of Gujrat, West Bengal and Madhya Pradesh and wishes to employ a million others in the future. His clothes transcend from fashion to science and art. He also creates his own fabrics by blending varied fabrics; like for his collection “The Lotus Effect” he blended wool and chanderi silk. Rahul Mishra’s creations include ornately embroidered and handwoven lehenga sets in silk, long flared dresses with floral hand needlework, kalidar kurta sets, embroidered jumpers with sheer panels, handwoven trench coat in chanderi, jamdani dresses, handwoven sarees, khadi pants, embroidered kali jacket kurtas among others.