The marketing does definately feel, to me, to be aimed at a very young demographic. They're also recommendign that you "try them as shot!"; I'm not sure that you can argue that taking shots is a particularly responsible way to learn about drinking. Besides, who over 21 would even THINK about taking shots of a beverage that's only 12%?

"I'm kind of toasted. But I looked at my watch and it's only 6:30 so I can't stop drinking yet." - Yooper's Bob"Brown eye finally recovered after the abuse it endured in Ptown last weekend, but it took almost a full week." - Paulie"no, he just doesn't speak 'stupid'. i, however, am fluent...." - motobrewer"... I'll go both ways." - Melana

Craft brewery market share is taking away from A-B. They're looking for another demographic. It's called capitalism. It should'nt be the responsibilty of A-B or any other company to make sure under age people don't buy their products. Teach your children to be respectful and make wise decisions. They will be 21 soon, what are you going to do then if they're still not respectful or responsible. Then you'll have people who can legally buy it and still do stupid things.

I don't know if I want to live in a country where a company can't market a sh!tty product if they want to. I suppose those tiny bottles of hard liquor behind the counter are for kids too because they're kid sized portions? Let's ban cigarettes and porno while we're at it and physically limit cars from going faster than 50. In fact, I bet we can make cars limited to geographical limits just by using RF ids on the speed limit signs. We can make the world safe for everyone so that idiots live as long as possible. Idiocracy comes true faster.

I don't know if I want to live in a country where a company can't market a sh!tty product if they want to. I suppose those tiny bottles of hard liquor behind the counter are for kids too because they're kid sized portions? Let's ban cigarettes and porno while we're at it and physically limit cars from going faster than 50. In fact, I bet we can make cars limited to geographical limits just by using RF ids on the speed limit signs. We can make the world safe for everyone so that idiots live as long as possible. Idiocracy comes true faster.