"Since the beauty company was first acquired in 2010 by Avon, and then by Walgreens Boots Alliance two years ago, I have had the privilege as Global Brand Ambassador to support the growth of this much-loved beauty brand.

"However, the time is now right for me step away and concentrate on my primary passions of health and wellness, to develop new projects and partnerships, focusing on my quarterly magazine, Liz Earle Wellbeing.

"I wish the beauty brand and its wonderful team on the Isle of Wight the very best for the future, and would like to thank customers for their loyal support. It has been an incredible journey. I will be staying connected to the world of beauty and wellbeing with new ventures to come. Stay tuned to Liz Earle Wellbeing for future news."

"Liz has pioneered natural beauty and a testament to this is the multi award-winning, beauty icon Cleanse & Polishâ¢ Hot Cloth Cleanser. Â We are honoured to have had the opportunity to partner with her following the acquisition of Liz Earle Beauty Co. and we extend our warmest wishes to her as she steps down from her role as Global Brand Ambassador.

"At Liz Earle Beauty Co. our philosophy remains the same, we are committed to delivering the same best-in-class beauty products and experiences that our loyal customers have enjoyed since day one."