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LG and Microsoft Collaborate on Developer Program for WP7

, November 05, 2010

LG Mobile and Microsoft will help promote selected applications for the new Windows Phone 7

LG Electronics and Microsoft have announced that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.

Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page, creating a larger market for developers and bringing them closer to their audiences.

LG and Microsoft will offer Windows Phone 7 applications across popular categories including social connectivity, gaming, and helpful utilities. Ten free applications with a value of more than $30 will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via the LG Application Store, which will be accessible directly from LG Windows Phone 7 models.

According to Chang Ma, vice president of the Mobile Communications Marketing Strategy Team at LG, “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.”

“We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.”

LG and Microsoft’s developer program will kick off this month. More information can be found here .

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