“The goal with the Musikfest 2013 poster was to create an image in which every element of the artwork is alive,” says Blank. “By using blue, orange and golden hues prominently in the work, it gives the poster an outward glow, something that’s meant to highlight that magical time at Musikfest when the sun is setting and all of the festival stages are coming to life.”

This is only the third new logo in the festival's history.

Around a million people flock to Bethlehem each August to enjoy the sounds of more than 300 artists performing on 14 different stages during the 10-day event.