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Did somebody say SALE? Starting later today and lasting until July 10, 2012 in North America, the SOE Summer Sizzle is coming to the DC Universe OnlinePS3 in-game marketplace. In our first-ever sale for PS3 players, we’re discounting all items in the in-game marketplace by 50%. This sale has been in the works for several months, and we believe the effort will pay off for our players. We have long wanted to offer a sale like this to our loyal PS3 players, and we really hope to do more of these in the future.

So maybe you need to stock up on Replay Badges, re-spec your Power Type, or finally get some Prometheum Keys to open up those Lock Boxes that have been cluttering your inventory – now is the time! From Style Items to Vault Tickets, everything in the in-game marketplace is half off starting with today’s PlayStation Store update.

Welcome back from E3! I’m sure you all are pretty pumped for what’s to come this year in the video game world. A slew of new AAA titles, new features, and new announcements from our favorite games. Speaking of our favorite games, as the executive producer of DC Universe Online, it is no surprise that what I’m most excited about coming out of E3 is DC Universe Online’s new DLC pack! That’s right, more new content for a game that is already free-to-play! And the best part is…you don’t have to wait much longer to jump into battle.

Tomorrow, we launch DCUO’s highly anticipated fourth DLC pack: The Last Laugh. We are greatly anticipating the release of this new pack as it is the first time we have created a major update almost entirely focused on player-versus-player (PvP) combat. The Last Laugh will include hours of multiplayer gameplay in the Safe Houses and Headquarters, an all-new weapon, and new Light-Powered and Kryptonian Legends PvP characters.

This is my first blog post as a member of the DCUO team and I could not be more excited. As a life-long comic book fan and game developer it’s a dream come true. I’ve always wanted to work on a game that includes my two all-time favorite characters: Swamp Thing and Batman.

Tomorrow we are launching our largest, most impressive DLC pack yet with The Battle for Earth. There’s a lot to like in this new pack: three Duos, an Alert, two Raids, new gear and rewards and an incredible new power set – Earth Powers – that lets you deal damage or play the Tank role in an exciting new way. My personal favorite new Raid is set in Themyscira, the ancestral home of Wonder Woman.