After months of speculation, Diggs went on the TODAY ShowFriday to set the record straight regarding his follow spree. And it was an answer we all should have guessed: he hired a social media expert.

“I mean I’m embarrassed,” Diggs said. “Everybody was telling me I needed to have more of a presence on Twitter, so I met with this dude that deals in social network.” Diggs gave him a list of people he was interested in—from athletes to politicians—and the social media manager started following them so the actor’s Twitter feed could function as an RSS reader.

(Disclosure: this reporter is followed by Diggs and refuses to let this revelation diminish her excitement.)

Now the real question is — what’s Montel’s reason for the follow surge?