The New, New Positioning (083007)The New, New Positioning: Why B2B Marketers Now Rely on Thought Leadership to Generate Profitable Growth B2B Marketing is in the midst of a fundamental transformation. Whereas “product” was the central factor in past campaigns and … Access Doc

Chamber Gets Ideas For ImprovementsTo gather more ideas and a new vision to improve the service the Greater Douglas Chamber of Commerce provides to the business community was the main topic at the Chamber Luncheon meeting for the month of April, which took place at the DUSD facilities on April 19. … Read News

Marketing Failed Us Again!The newmarketingcampaign had a lower-than-expected return. I guess Marketing did not do its job! Marketingcampaigns fail for various reasons. Here are some challenges that marketers face and some advice that will help your marketingcampaigns succeed … Get Doc

Toy Advertising – Wikipedia, The Free EncyclopediaThe Internet has created a whole new environment for advertisers and new strategies have developed to take advantage of the lack of a regulatory body. Now a significant part of youth culture, marketingcampaigns can target children without any parental supervision. Interactive games are a new medium … Read Article

Direct Marketing – Types Of Direct Marketingmarketing is often distinguished by aggressive tactics that attempt to reach new customers usually by means of unsolicited direct communications. But it can also reach out to existing or past customers. A key factor in direct marketing is a "call to action." That is, direct marketingcampaigns … Read Article

Position Description:Provide subject matter expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums and channels. Research, recommend and develop newmarketing ideas and advertising support ? Develop marketing materials, sales tools, and campaigns to support and grow the … Doc Viewer

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