Synopsis : The ROHO Group is pleased to announce new Senior Vice President, Sales and Business Development.

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The ROHO Group is pleased to announce new Senior Vice President, Sales and Business Development.

The ROHO Group, manufacturer of support surface products for medical and consumer applications, is pleased to announce Pat Chelf as the new Senior Vice President of Sales and Business Development. In his new role, Chelf will assume leadership responsibility for ROHO's global sales and distribution, marketing, education and business development.

Chelf brings a wealth of knowledge and experience in business development, sales leadership and strategic marketing. Pat is also familiar with the rehabilitation industry, having served as an executive at Otto Bock Healthcare Americas, a prosthetic, orthotic and mobility device manufacturer, until 2009. Prior to Otto Bock, Chelf enjoyed a 21-year career in sales and marketing management within the health care businesses of 3M, a Fortune 100 company.

Chelf was most recently the Vice President of Marketing and Business Development for Agro Medical Technologies, Ltd, a high-tech start-up company based in Israel. He was responsible for preparing the US launch of their initial device "a powered exoskeletal walking system designed to allow individuals with paralysis of the lower extremities to regain the ability to walk, sit, stand and climb stairs.

Born in Fort Worth, Texas, Chelf spent most of his teenage years in Illinois where he earned his Bachelors of Science in Communications from the University of Illinois. He earned his Master of Arts in Speech Communications from the University of Minnesota.

Chelf is currently a member of the Board of Directors of the Amputee Coalition of America and was recently elected Vice-Chair.

The ROHO Group looks forward to Chelf helping the Company achieve new heights of success.

"Pat is a dynamic leader, who brings to The ROHO Group a fresh perspective and abundance of experience and success," President Tom Borcherding said. "We have our sights set on growth, and Pat's intellect, vision and experience will help The ROHO Group achieve our ambitious goals."

The ROHO Group specializes in shape-fitting technology, manufacturing cushioning and mattress products for medical applications as well as for recreational and commercial vehicle use. For more information, visit The ROHO Group's website at www.therohogroup.com or contact customer service at (800) 851-3449.

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