Richard Ayers of Seven League - a specialist sports digital agency which works with Europe's leading sports bodies and professional teams - said: "Successfully using digital to deliver audience growth, engagement and revenue is something that only comes with a high level of what we call Digital DNA. Although we don't work with FIBA, we have been keeping an eye on their progress and it has been great to see an international federation really driving their own development across a range of digital products and services. In particular, the live streaming efforts and their DIY platform is a testament to an internal drive to maximise the opportunities available for the benefit of the sport."
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