As part of its incubation program, the FashionLab – Dassault Systèmes innovation laboratory dedicated to luxury – has renewed its collaboration with the well-known designer François Quentin for his 4N Brand to introduce a new 3D experience during BaselWorld 2015.

FashionLab's insight:

“I wanted to create a new Sapphire case to magnify the three-dimensional movement of the watch. The idea was to highlight the mechanism. Transparency was the key of this new project”, explains François Quentin. François Quentin then worked closely with the FashionLab to develop this new model, thanks to Dassault Systèmes 3D design software.

Designing haute couture isn’t quite like designing an airplane — but fashion designers will soon be able to use tools similar to the ones that airplane engineers use.

FashionLab's insight:

Fournié and FashionLabs expect the future of fashion to include radical changes in merchandising as well as in design. To test the retail environment of the future, they opened a digital pop-up store in Los Angeles in May 2014, inviting retailers, consultants, members of the press and fashionistas. On one side of the room, visitors interacted with the shoe designs on computers, altering the designs to suit their own tastes. On the other side, they viewed prototype shoes as well as projections of them shown on large augmented-reality screens. “The screens were more appealing than the real shoes,” Cauvin says. “They were bigger, they were moving, and they looked like they were sticking out of the screen.”

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