Premium content for only $0.99

Earlier this month an audience at the South by Southwest festival saw this 90-second trailer. Trace Thurman, a blogger on the Bloody Disgusting horror movie website, wrote that the theater got so tense leading up to one particular scene that it left the “audience screaming.”

As far as teasers go, Thurman wrote, “it’s one of the best that I’ve ever seen.”

Public reaction is much the same now that people are getting their first brief — very brief — glimpse of the new and grossly improved Pennywise.

Don’t look away or you’ll miss him at the very end.

Rewind at your own risk.

That &quot;slide&quot; image in the IT trailer just did me in. Oh no no no no no.