Month: August 2014

by We just went over when we discussed how to promote game apps, and unfortunately many of the same challenges come up when it comes to creating photo apps or social apps. I am grouping them together because these are the kinds of apps young entrepreneurs love to build, spend time and money developing, actually…

by Many mobile app developers dream of making the next cool game. In fact, many developers start developing in the first place because they want to make games. I am not a mobile game developer myself, but in my coaching practice I have worked with a number of mobile game developers. With each app, we…

by There is a debate in the mobile app world regarding whether app developers should develop their apps natively or use technologies that enable a single code base to be compiled into both, an iOS app and an Android app. There are a few technologies that enable developing for both an iOS and Android at…

by There are many app stores to choose from, and it is difficult to focus on all of them equally well. Let’s go over the pros and cons of each app store when it comes to monetization, marketing, and development. by

by The mobile app world first truly blossomed on the iOS platform. Despite Android quickly gaining ground on iOS, for a number of years there was no question on which platform developers should release their apps on first. It was iOS because it had the most early adopters, overall users, better monetization rates (although this…

by Whatever your app may be, one of the most common sense strategies to maximize your revenue is to extend the relationship that your customers have with your business. The longer your users use your app, the longer they have to warm up to the idea of buying various items from you. by

by Most mobile app users will never pay for anything on your app no matter how much they want or need the extra features that come with the purchase. That is ok. It is just a part of doing business. Instead of focusing on those consumers, it can often be much more productive to identify…

by The app stores collect various data about how users use your app, and gauge the app’s quality and relevance to people’s needs from that data. That data is called engagement signals and social signals. They track how engaged users are with your app in various ways. You might also be interested in this video…

by Once you chose the keywords that you want to rank for, and added a great title and description to your mobile app listing in the mobile app stores, you are done with ASO, right? Wrong! This is just the beginning. What you must do now is focus on social and engagement signals to make…

by Most people understand that they need to have their app rank in app store searches, but don’t necessarily understand all the reasons why it is so important. Let’s quickly go over the core reasons why search is so important. by