SEO for CEO

Every CEO needs to understand SEO unless he/she is living in the stone age!

Search Engine Optimization (SEO) is the process of improving the quality of traffic to a web site from search engines via organic or algorithmic search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

A professional organisation would typically deploy the following tools for implementing SEO:

Rank Check Tool: Checks the ranking of your website/webpage across popular search engines

Web CEO: Gets the list of key words and key phrases that will bring most targeted visitors to your site and measures the effectiveness of the website

Google Webmaster: The tool answers all crawling and indexing questions that enhance and increase traffic to the site, and connect you with your visitors