This is a company that takes advantage of the fruit that other companies amazingly enough do not want to have because they it might be a little too large, don't really look like all the others, has a slightly different color, has become a bit chipped or is too bent or the like, and make juice of it!
This is fruit that many other companies toss away which creates an incredible food waste (ca.30% out of all fruit grown gets thrown away!) Which I really dislike. It is something that affects me very much and I want to work on to improve.

That is why I am so happy that there are companies like Rescued Fruits which together with growers, traders and importers of different varieties and types get together and take advantage of something completely flawless that would otherwise be thrown away and do just juice of it.

Nor is there any additives or strange things blended into the juice, it's just completely clean. Just as it should be. Then it's incredibly good too! Tastes much better than others, no mentioned, no forgotten, producers of juices that are out there in the stores. (Haha)
As they themselves write on their website:
"Just a lovely juice that's trying to save the world's resources."

It's that simple! :)
I only want to drink this kind of juice from now on.