Even Google Analytics AB Test Their Email Campaigns!

Of course they do! It didn’t even cross our minds that they wouldn’t, but it’s always nice to see proof of such good marketing practices.

I run into these two versions of the same email quite by chance, and I’m glad I did. Even though there is no way to find out which variant performed better, nor if the AB test was more complex than this, there is still a lot to learn from the two versions.

Click on image to view full email

Click on image to view full email

Here is what it’s being tested:

the title

the introduction (specifically, whether to mention why a user receives the email)

the greeting formula

personal tone vs formal tone

Which email do you think got a better response and why? Would you have done anything different?