Loyalty programs have been a win for many retailers, but today it seems that while some are utilizing it to the full potential, others consider it unnecessary. Take a look at how loyalty programs and data analytics are playing a role in the future of capturing the customer.

Many retailers are still regrouping from disappointing holiday sales and when it comes to ecommerce it is Amazon and everyone else. Here is how you can combat Amazon and get ahead of the ecommerce game.

While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.

Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.