Situational Ads

Ads can be tailored to the listening audience in a number of ways, including where they call from or how they call.

Each call from a wireless phone is instantaneously identified as the call comes in. If a sponsor wants to tailor a message to target wireless users, that message will play to only the wireless caller. So an advertiser can:

Purchase and pay for ads only listened to by wireless callers or Play a different message for wireless callers than the one the wireline callers hear.

It is also possible to separate callers on a regional basis. If an advertiser wanted a regional presence on a nationally advertised number, we can play ads appropriate to that geographic region only. Again, advertisers pay only for ads actually delivered and listened to by their target audience.

Call 800-242-5885 for more details on how to place an ad or start a sports line in your area.