There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Whether you’re an athlete or early-stage startup founder, getting your big break is a dream for any rookie. But getting noticed by the right people is the just the beginning when it comes to launching your business. And we know just the place. One…

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Creativity is overrated. Sure, sequels are huge, but even the original films in the most beloved franchises weren’t that original: Star Wars is just a classic epic fantasy remixed with space samurai and an opening title crawl swiped from Flash Gordon. Why? Because it…

The augmented reality market is still on the rise. New numbers just out from Zion Market Research put the global augmented reality market at an estimated USD 133.78 billion in 2021. For reference, it clocked in at just 3.33 billion in 2015. Why is AR’s star rising…

Global real estate value is worth about $217 trillion, and startups are just beginning to scratch the surface of digitizing this massive pool of assets. Startups like Zillow (IPO), Redfin, and Trulia (acquired by Zillow) were early winners in the space. Two real estate…

Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy. But in the 21st century,…

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Sales people can get a bad rap. In reality, a true sales professional will offer a smooth, engaging experience that treats the customer’s needs first and facilitates a simple, painless transaction. Sales pros are the oil in a well-oiled machine: Easy to overlook, but…

It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your…

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Marketing jobs don’t have the same descriptions or skill set as they did a few years ago. With the shift towards digital marketing, SEO, social media, content marketing, and online engagement, the skill sets needed to be successful in a new job are more…

While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away …

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive …

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…