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Providing on-line non-downloadable software featuring technology that allows users to consolidate and manage social networks, accounts, and connections to existing and emerging application programming interfaces (APIs); Providing on-line non-downloadable software featuring technology that provides customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Providing on-line non-downloadable software featuring technology that connects and allows users of social networks to interact; Platform as a service (PAAS) featuring computer software platforms for allowing users to consolidate and manage social networks, accounts, and connections to existing and emerging application programming interfaces (APIs); Platform as a service (PAAS) featuring computer software platforms for providing customer-defined generated content and content of others automatically selected and customized based the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer, a given time or time interval, an event, activity, or action and the number of participants and the way those participants are collaborating and communicating; Platform as a service (PAAS) featuring computer software platforms for connecting and allowing users of social networks to interact