Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO

This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable.

Key takeaways:
Conduct a 10 minute SEO health check
How to meet the Google Webmaster Guidelines
Panda proof your content for future updates
Penguin proof your backlinks for future updates
How to detect and remove unnatural links (tips and tools)
When to use the Google Disavow Tool
How to submit a Google Reconsideration Request
Successful content marketing strategies
Sustainable inbound marketing techniques
SEO checks you can (and should) do every day

DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….

DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….

DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….

15.
Links on SEO directories, blog networks, advertorial
networks and any other SEO ‘scheme’ should be
removed, disavowed or nofollowed
Will the link deliver referral traffic
(if nothing else)?
If the link is there for no other reason
than SEO, then it’s unnatural
GENERAL
GUIDELINES