Think Different. Apple. I'm not a Mac guy (wish I could afford a powerbook or G5-- OSX is nice!), but this definitely appeals to the 'rebel' bred into just about every American.

Hmmmm is apple THAT MUCH of a rebel that they have to rebel against grammar as well? lol. It's think differently! GAH! - another reason why I dislike apple. I have to admit that their cases are beautiful, though.

And you've got to admit, it's better than the current Microsquash one:
"Your potential inspires us to create software that helps you reach it. Your potential, our passion."

I don't think I've ever heard a more convoluted slogan.

On the Apple ones, there's also "The Power to be your Best." "The Computer for the Rest of Us." (This was back when it was the Mac, Apple II, CP/M, C64, or DOS. It was referring to usability, not price.)

And Intel could do the same thing, and AMD could do the same thing, and IBM could do the same thing, and HP could do the same thing, and Alienware could do the same thing, and that weird dude who they interviewed on Tom's Hardware could do the same thing...

Don't gimme that crap... It's marketing.

Damn, why do I let myself get drawn into these things?

Oh yeah, and Microsoft could claim to have 99.999% uptime. Riiiiiight...