Meet Swathy, the founder and designer of her own fabulous brand – ‘Bhang’, my new found love! At the core of the design, ‘Bhang’ is bold, daring and seductive, and that description fits both the designer and her designs. There’s something about the designers who model their own work. I mean, I look at some of my fav designers – Nivya Babu (NVY Studio), Ritika Mittal (MORA), and now Swathy Jagannathan (Bhang) who just made it to my top three list – they share many similar traits. Besides being amazingly successful online (they all have taken Facebook saree business, quite literally, by storm!), these women are young, bold, beautiful, and has an incredible sense of styling. They masterfully experiment hues, textures,…they take traditional textiles & designs and revive them for ordinary folks, both young and old to appreciate today.

A paradoxical mix of fluidity and construction, the new silhouette combines the six-yard staple’s classic structure with the practicality of the zipped-up gown. The result? Light-weight saris that you can wear and dance in all night long..

Black is beautiful and so is this black coloured saree from Gaurav Gupta. The designer border and embroidered patch on the pallu enhance the overall appeal of this simple yet elegant saree. Made from polyester, this saree is easy to drape and features subtle sheen.

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About US

Sunny is a designer in Los Angeles. He loves the fluidity and fluency of a saree and believes that when a woman wears a saree, she not only adorns her body but she also adorns her soul. His design ethos is that “simplicity never goes out of style.”

Indrani is a video journalist in Kuala Lumpur. She seamlessly blends east and west by doing the Bharat Natyam steps and Tango, without missing a beat. She has an infectious smile, a youthful sense of the fashion and a timeless sense of the style.

Rupa Gupta: A writer, editor and journalist, Rupa has been in the media for more than two decades. She has worked as Editor with major publications, both in India and abroad. a keen eye for fashion and current trends. Her sense of aesthetics transcends the hype and always finds the true beauty.

Liza Varma is a former Femina Miss India and well known model in Delhi. Today, she is a leading Fashion Choreographer with over 1000 shows to her credit in India and abroad. She is also a member of the Fashion Design Council of India and a Consultant with Shoot Talent Management. Her client list is the who’s who of Indian fashion industry.

Misty is a student in London and has her fingers on the pulse of London fashion industry.

Abhi is a student in San Francisco and showcases sensuous saree pictures.

Kamini is a model in Los Angeles and loves to accentuate the best a saree has to offer.