The LOMO LC-Wide Part 20: Outsmart Your Routine

No need to despair! Even though some of the most deeply-rooted mental images and cultural codes are hard to re-program, there are some routines you can shake up really easily. Some people like to call it “inspiration”. Just follow these easy steps and you’ll be golden.

1. Select your top 5 favorite images in this book.

2. Put each finger of your right hand on one of the pages where your selected images are situated.

3. Flick through the book with your left hand and look at each picture for several seconds. Try to remember these images as best you can. Repeat the exercise five times.

Before going to sleep at night think about the images once again. The next day when you wake up you’ll have these images stored as mental images inside your head. Without consciously thinking about it, these images will now influence what you see and what you shoot. Check your next roll of film to see if you produced similar pictures to the ones you just programmed into your head.

The Lomo LC-Wide boasts the newly-developed 17mm Minigon Ultra-Wide Angle lens. This 35mm camera wonder is the perfect companion for your photo expeditions. It produces eye-catching splashes of colour with astonishing saturation and contrasts with the added versatility of 3 different formats. Open up to a new photographic experience with the LC-Wide, available in our Shop.

More Interesting Articles

The LomoChrome Purple is easily one of the coolest films to come out in a very long time. The amazing colors and vibe it gives each shot and its wide range of exposures make it a must-have and must-shoot film. Here are some cool ways to help you get the most out of your LCP.

Fancy building a camera museum or, well, simply have hundreds of cameras at your disposal? You might want to take a look at this newest camera lot to show up on eBay, which includes 600 cameras by various makers and carries a "Buy It Now" price tag of $34,900.00.

In the third and final installment of his Russian love story, Herr Willie recalls some of the most memorable experiences from his trips to post-Soviet Russia, including traveling aboard the Trans-Siberian Railway and shooting with the La Sardina for Lomography on assignment, and waxes nostalgic about all the amazing people he had met.

We are very excited to introduce the latest addition to the Lomo’Instant family, the Lomo’Instant Boston Edition. The Boston only made it to first base when it appeared in our Kickstarter campaign but by the raucous applause we got from you guys, it’s in it for the homerun!

What comes to mind when you think of Boston? Maybe it's the Red Sox, or maybe it's Baked Beans? With our newest competition to celebrate the release of the Lomo'Instant Boston Edition, we want to know what Boston means to you. Even if you've never been to Boston — no problem! We want to see your best shots that represent Boston to you!

Back in the 1990s, Gilbert Blecken was a big music fan and wrote for his own small music fanzine. He would interview bands in between sound checks and take photographs of them. He was never a professional photographer or worked for a company; he simply did it for his fanzine. Twenty years on, Gilbert’s photographs have matured into an amazing documentation of some of the biggest music icons of that era. We caught up with Gilbert to ask him about these photographs and the fascinating story behind them.

Shop News

Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

Liron Peretz is a talented Berlin-based fashion photographer who has been covering Fashion Week events for the last three years. For Lomography, she took the New Petzval Lens to the Mercedes-Benz Fashion Week in Berlin. Find out how she got along with it in this exclusive interview and see some of her beautiful backstage photos!