Learn how to tell a succinct, powerful story about the value of libraries. Based on OCLC’s “From Awareness to Funding” and the latest findings of brain research, this session focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support. Presented by: Jamie LaRue, director, Douglas County Libraries (CO), blogger, and chair of committee who created The Big Hairy Audacious Goal, a public library advocacy initiative.