Soho Hotel
March 19th, 2018
14:00 – 18:00

Pay TV in the era of hyper-competition

The full impact of IP-transformation is finally being felt as SVOD giants try to acquire or commission the best content, social media firms become video content curators, sports owners assert more control over production and digital distribution, and Pay TV providers use skinny bundle linear/VOD offers to expand their market reach, including internationally. The premium content industry has reached an inflection point and new behaviours and distribution models could now seriously disrupt the established order.

At TV Pathfinders 2018 we explore the future of content, distribution and aggregation – and how Pay TV operators can adjust to new realities and thrive in the era of hyper-competition. We are looking for the pricing and packaging innovations, content partnerships and user experiences that will broaden the appeal of TV and help sell subscriptions in homes that have never previously paid monthly for content. Thought-leaders will consider the user interface and backoffice innovations that will maximise the enjoyment and value of premium TV.

Join industry thought-leaders for a timely look at how Pay TV needs to evolve over the next three years. This invitation-only event follows the Chatham House rule, encouraging frank discussion and knowledge sharing. Among other things you will hear about:

The battle for the best programming

Content and audience fragmentation – and the potential for re-aggregation

Changing distribution strategies, including at sports rights holders

New market opportunities using flexible price-points and packaging

What modern consumers want from a TV offer, and how to deliver it

The content discovery and navigation that will form the new UEX battleground.

Chair

13:30 - 14:00 Arrival. Refreshments. Networking

14:00

The fragmentation of content and viewing behaviour, and the potential for re-aggregation

How the premium content universe is expanding and fragmenting, with great content – and consumers – found in more places

Are SVOD giants super-serving specific genres, like sci-fi and fantasy, and does it make them increasingly complementary to Pay TV?

Analysing the subscription habits in SVOD homes, including their use of multiple SVOD services, traditional Pay TV and Pay Lite offers

Defining the distinct categories of modern TV consumer, including the ‘Content Connoisseurs’, ‘TV Traditionalists’ and ‘Super-Spenders’

The content and UEX expectations of the valuable Content Connoisseurs – content-hungry, tech-savvy, ready to self-aggregate

The likelihood that OTT apps/content will be ‘re-aggregated’ within a gateway service, and prospects for Pay TV ‘super-aggregators’