$1,000,000 on the Blackcaps - Catch a Million is Back!

TUI PUTS $1,000,000 ON THE
BLACKCAPS WINNING THE ICC CRICKET WORLD CUP
2015CATCH A MILLION IS
BACK!

Tui Brewery Ltd, official beer of New
Zealand Cricket (NZC), is proud to announce a partnership
agreement with the International Cricket Council (ICC) for
the ICC Cricket World Cup 2015.

This summer, New Zealand
will welcome the world’s best players to ignite the
on-pitch action at cricket’s most prestigious global
event, the ICC Cricket World Cup. To ensure the excitement
is not only contained to the field, Tui Brewery has brewed a
plan to make sure spectators get in on the action too.

Tui
is pleased to announce the summer spectacle, which bowled
over spectators during the 2013-14 ANZ International Series,
Tui’s Catch a Million, will return for the ICC Cricket
World Cup 2015.

This year iconic beer brand Tui is upping
the ante by putting up to NZ$1,000,000 up for grabs for fans
if the BLACKCAPS win the ICC Cricket World Cup 2015. Fans
can grab their share of the prize money in Tui’s new Catch
a Million by catching a six one handed during the tournament
matches played in New Zealand, whilst wearing a new ICC
Cricket World Cup 2015 Tui t-shirt.

As the battle for
cricket’s biggest prize returns to New Zealand after 23
years, this is an ICC Cricket World Cup with national pride
at stake. Tui has incorporated an added element of
patriotism into the new Catch a Million promotion, with the
total eligible prize amount now tied to the New Zealand
BLACKCAPS’ success in the tournament. The further the
Kiwis go in ICC Cricket World Cup 2015, the more money lucky
catch takers can get their hands on, with a total guaranteed
prize pool of $1 million if the BLACKCAPS win the ICC
Cricket World Cup 2015. The minimum guaranteed prize pool is
$250,000 if the BLACKCAPS do not go past pool play, meaning
that if only two catches are taken both lucky catch takers
will receive more than the same number of winners did last
summer.

The new addition to the Catch a Million promotion
aims to drive crowd participation at the 23 ICC Cricket
World Cup matches on this side of the Tasman, and increase
backing for the BLACKCAPS. Whilst the prize pool is linked
to the BLACKCAPS’ progress, all ICC Cricket World Cup
matches at the seven venues around New Zealand are eligible.
This means that whether you are a BLACKCAPS supporter or not
there is added incentive to get your hands on a Tui ICC
Cricket World Cup 2015 t-shirt and get along to an ICC
Cricket World Cup match.

Tui will also be building up
excitement in the lead-up to the ICC Cricket World Cup 2015,
ensuring crowds get their eye-in, and plenty of catching
practice, as the brand also launches a ‘Road to the ICC
Cricket World Cup’ Catch A Million promotion for the ANZ
International Series. As the official beer sponsor of the
BLACKCAPS, Tui will also reward catch winners during the Sri
Lanka and Pakistan One-Day International series with a
money-can’t-buy experience for four people to the ICC
Cricket World Cup 2015 final in Melbourne.

Tui Brewery
Marketing Manager, William Papesch, said, “It is exciting
to be a sponsor of both the BLACKCAPS and the ICC Cricket
World Cup 2015, as New Zealand jointly hosts one of the
biggest sporting events in the world. The team at the Tui
Brewery are confident cricketing fans will get behind the
BLACKCAPS to go all the way, so we are increasing the size
of the cash prize pool as the team progress through
tournament. We are expecting to give away $1million, but how
fans split the money is in their hands.”

Therese Walsh,
Head of New Zealand for ICC Cricket World Cup 2015, said,
“It’s fantastic to have iconic kiwi beer brand Tui on
board. We want the ICC Cricket World Cup 2015 to be a
special and memorable experience for cricket fans and for
those who love the excitement of major events. Tui’s
creativity and passion will play a key role in achieving
this.”

NZC Commercial and Marketing Manager James Wear
is delighted Tui Catch a Million is back and is linked to
the BLACKCAPS’ success.

"Tui brought plenty of
excitement to the ANZ International Series last summer with
Catch a Million involving fans in the on-field action like
never before. With the new element of this summer’s
promotion, fans will not only want to come to as many
matches as they can across the summer, but they’ll also
have a vested interested in seeing the BLACKCAPS go as far
as possible in ICC CWC 2015.”

Last summer Tui
rewarded catching a six like never before. This summer the
brand is set to make the action even more exciting. Make
sure you catch a piece of the action and back the BLACKCAPS
to go all the way!

For more information on Tui, or Tui’s
Catch a Million promotion visit, www.tui.co.nz.

-Ends-

Notes
to editors:• Initial Tui t-shirt
giveaway: 10,000 Tui Cricket Tees available through txt to
win Tui on-pack promotion• Tui on-pack
promotion to launch in October• Tui Catch a
Million t-shirts available to purchase online and in
stadiao ICC Cricket World Cup websiteand NZ
Cricket website• Catch an ICC Cricket
World Cup final experience during ODI games in the ANZ
International Series • Only ONE catch prize
per match• Participants must be wearing their
official Tui ICC Cricket World Cup 2015 Cricket t-shirt to
be eligible to enter/win in the Tui Catch A Million
Promotion• Catch a share of a million at any
match played in NZ during the ICC Cricket World Cup (same
rules apply)• The catch must be clean and
recorded on television• You must be 18 years
or over to participate in the
promotion

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