​The entertainment industry, and the gaming industry, has always been huge but it’s mobile gaming that is taking the world by storm at the moment! Since we’re all always on the go, it makes sense that our games and our entertainment should too. And since you’ve always got your phone in your pocket, it makes the perfect on-the-go console so you never have to be bored again!

So with so many mobile games being released every single day, they must be easy to make, right? Wrong! Here’s what goes into a successful mobile game!

Concept planning Over 500 games are submitted to iOS App Store every single day and it has been estimated that there are around half a million mobile games that already live on the App Store. No one wants these games to be copies of each other. Your concept has to be entirely unique, logistically simple to pick up and addictive! Plan your characters, jot down your gameplay story and your rewards, challenges and incentives.

SpecificationsIt’s important to be clear on what you want and who you’re targeting from the start. Who is your target audience? Where is your target audience? What devices are you intending your game to be played on? Do you need to include different languages or subtitles for your game to be played worldwide? Get the specifics down early so that you know exactly who you need and what you need to design your mobile game.

Designing and developmentAll your plans, sketches and logistics then need to be brought to life by designers, animators and coding experts! Characters need to be well developed, moving objects need to really look like they’re moving and sound effects, voices and music need to be added! If you expect your game to be picked up worldwide, you’ll also need to consider language options and subtitles!

Testing and reviewingYou might have the experts to design and develop a mobile game but you need to know if mobile gamers will be able to easily get to grips with the game and enjoy it! It’s time to distribute the game to the experts who can inform you of any likes, dislikes and glitches that you’ll need to work through to ensure it functions perfectly before it hits the market.

Submitting your mobile gameWhen your game is ready, you will need to submit it to the relevant markets. Wall or Nothing, for example, was sent to Apple’s App Store team and Android’s Google Play Store for approval. It’s their job to consider the gameplay itself, whether it is a new concept or whether it is too similar to others on the market and how people browsing the stores might react to the game. In other words, they anticipate its success or its problems.

Some games will get accepted quickly, others will take a little longer. If you do receive a rejection, for example, you can change, alter and resubmit your game as well as appealing their decision.

Promoting your gameWhen your mobile game is published, it will be a new app that sits among millions of others. It’s going to fade into the background pretty easily! That’s why, once your game is published and ready for download, you need to let people know about it! Spread the word about your game with mobile gamers, press releases and shared gameplay on social media. Then you can start watching your intended audience enjoy your game