Is Facebook Trying to Screw Your Business?

The social network was created to provide friends & family members better ways to stay in touch.

Business pages were an after thought added after too many people were abusing their personal profiles by selling junk.

The complaint I hear from marketers is that Facebook requires page owners to spend money on ads to get more Likes. And then you have to buy more Facebook ads to ensure that lots of fans see your posts.

But this shouldn't surprise anyone.

Marketing Before the Facebook Age

Think back to the days before Facebook -- and even MySpace!

When a business wanted new customers, they bought advertising on TV, radio & in the newspaper. Fliers were mailed & billboards erected along the highway.

Did that initial exposure make you take immediate action & cause you to see free messages from that business again?

Probably not.

You may have thought, "Cool, I like this new company" -- and that's it.

The company runs another television ad & an ad in your favorite magazine. Finally, you see a billboard & decide you need pay the business a visit.

Before you bought anything, you were exposed to several advertisements from the company -- ads that they PAID for!

I love what our friend Jo Barnes said recently about the new viral photo finder:

Just click on “Viral Photos” and grab one from the hundreds available. Then either share from the original source or post as your own. 3 clicks & you’ve just motivated, inspired or made your fans laugh — all emotions that will keep them coming back for more.

Not only that, it’s the kind of content they’ll be glad to share! Win, Win, Win.

Facebook Isn't Trying to Screw Your Business

Don't join the whiners who think Facebook is out to get their companies.