This World War II poster was published by the U.S. Government to mobilize women in military production industries on the behalf of the men mobilized overseas. As the majority of able-bodied young men were conscripted into the Armed Forces and the demand for military equipment grew, the U.S. Government had to rely on women to fill the vacated positions that their male counterparts had left behind. This mobilization of the female workforce helped redefine the segregated gender roles that had existed before the war.