“The great thing about the vocabulary and history of football is that aesthetically it has its own look. I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of typography," says Abloh.

His shoe, a Flyknit Zoom Fly, is unsurprisingly the most anticipated piece of the collaboration. “I wanted to communicate where a player strikes the ball. So, I put dots on the boot. If you’re going to strike the ball, your foot-eye coordination is basically the only variance of chance. That's what the collection started with, these running shoes that mimic the same as your actual boot on the pitch so that you started subconsciously training all the time. Then I just applied that aesthetic from the bottom up,” he explains.