Lidl – World Cup 2018

Challenge

We worked with Lidl to help raise awareness of Lidl’s partnership of The FA in the build up to and during the World Cup Finals in Russia, using a plethora of video assets created for the client.

Solution

We used a collection of influencers across the football, wider sport, lifestyle and parenting verticals to distribute the video assets provided by the client. We jumped on the conversation pre-campaign around the England squad announcement to start raising awareness of Lidl’s partnership with The FA. Once the World Cup was underway, we had influencers posting reactionary content revolving around England’s fixtures and performance to firmly place Lidl within the World Cup conversation.