Meat Standards Australia

Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. The system is based on almost 800,000 consumer taste tests by more than 114,000 consumers from 11 countries and takes into account all factors that affect eating quality from the paddock to the plate.

MSA Performance

The world-leading MSA eating quality program has continued to grow and deliver returns to farm gate in 2016-17, with more 2.7 million cattle and 5.7 million sheep presented for MSA grading during the last financial year.