Papa John’s, the world’s third-largest pizza delivery company and official NFL pizza sponspor, created and released a hip-hop song called “Cowboys20” as part of a larger promotion for the Dallas Cowboys football club, per a press release. The song is part of the pizza company’s Cowboys20 pizza deal, now in its fourth year, offering fans 50% off a regular price menu item when the Cowboys scored 20 points or more in a game.

Papa John’s released the hip-hop track on SoundCloud for download so fans can use it to create their own music videos or a lip sync video using the Dubsmash app. The brand encourages fans to share their homemade videos on Facebook, Twitter and Instagram via the #COWBOYS20 hashtag.