TUNE and Flipkart Partner for Mobile Marketing Success

TUNE today announced its partnership with Flipkart, India’s leading e-tailer and a global example of the future of mobile commerce, for the TUNE® Marketing Console, the leading enterprise platform for mobile marketing in India. Flipkart has chosen TUNE® Marketing Console to unify measurement and optimisation of its paid, earned, and owned mobile marketing campaigns.

As the leading online marketplace, Flipkart has transformed shopping for millions of Indian consumers. Flipkart is one of the largest suppliers of smartphones in India – selling four in every five smartphones through its platform. The company’s mobile app is consistently among the highest ranked apps in India. To ensure their m-commerce dominance, Flipkart has chosen TUNE® Marketing Console to effectively engage with their mobile consumers and deliver a better customer experience.

“Mobile growth is an integral part of our business strategy,”said Mausam Bhatt, Head of Growth for Flipkart.“We foresee the majority of commerce in India happening through mobile devices. We have chosen TUNE® Marketing Console to help us achieve our customer acquisition goals via superior performance marketing.”

Mobile commerce is becoming deeply encultured in the Indian society, with top online retailers witnessing close to 60-80% of their revenue being driven by mobile, and some even deprecating their websites to focus solely on mobile. According to eMarketer, currently India has 167.9 million smartphone users and is expected to grow nearly 30% in 2016. By 2017, India will overtake the U.S. as the second largest smartphone market globally behind China. In view of the dramatic growth of mobile in India, TUNE plans to enhance their presence in the region by hiring local talent. In a competitive app marketing landscape, TUNE® Marketing Console is well positioned as the favorite choice among leading apps.

“We couldn’t be more excited to welcome Flipkart to the TUNE family,”said Peter Hamilton, CEO of TUNE.“India is widely seen as the next big growth region for mobile marketing, and companies like Flipkart are leading the charge in India’s mobile revolution. Having Flipkart place their trust in TUNE is hugely validating to the quality of the service we provide. As mission control for mobile, TUNE® Marketing Console gives marketers the power to measure mobile app marketing like never before. We have every confidence that Flipkart now has all the insight they need to make better and more informed decisions.”

Flipkart joins a growing list of leading Indian brands, including OLX, MakeMyTrip, Bharti Airtel, and other e-commerce companies that are using TUNE’s dashboard to scale up their mobile campaigns, focus on driving results, and simplify the complexity of mobile marketing.

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