Timberwolves sign 3-year deal with Fitbit for jersey patch

The Minnesota Timberwolves and Orlando Magic are the latest National Basketball Association teams to announce they will wear a patch on their uniforms next season.

Boston Celtics unveil new jerseys with GE advertising patches.Bill Sikes/APThe Orlando Magic and Minnesota Timberwolves have become the latest teams to announce the addition to advertising patches to their jerseys for the upcoming 2017-18 season. The patch will be unveiled with new uniforms coming out before the season.

"With many synergies between our two organizations, Fitbit is the ideal partner for our first ever jersey patch", said Timberwolves & Lynx CEO Ethan Casson.

Jerseys the NBA sells nationally will not have patches on them, but Casson says the Timberwolves will sell jerseys with the Fitbit logo inside their arena.

As part of the deal, Fitbit will also get branding opportunities inside Target Center, on the Timberwolves app and in the team store. The Timberwolves and Fitbit are also working to integrate the new concessions menus into the food logging section of the Fitbit app to help track calories consumed at games.

Fitbit will have the opportunity to grow visibility and relationships within a market that is considered one of the leaders in fitness.

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