BU 440 - International Marketing

The focus of this course is on marketing theory and methods as they apply to world markets. Among the topics included are the importance of linking international marketing with the overall strategy of the business, examining the influence of culture, discussing political and legal issues, and examining economic issues in global strategies. 3.00 semester credit hours Contact Hours: 45.00 Prerequisite: BU 220 Principles of Marketing. Corequisite: None.