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30 days after changing bids with hourly bidder and geo bid modifier the cost per lead was down 25%

- Frank Aldaco, LocalVisibility.com

Faster Campaign Creation

Create highly relevant ad groups with keywords and ads that combine your locations and service offerings.

Create and Maintain Relevant Ad Campaigns

Use a simple spreadsheet to tell Optmyzr your list of locations and services and the tools will create all the possible combinations in seconds.

Text Ads and Call-Only Ads

Whether you prefer online form submissions or calls to your number, Optmyzr can build the campaign you need.

Automate Discounts in Ads

Updates to availability and special discounts will be included in your ads within 1 hour through our automated ad parameters. If a lot of your customers need same-day service, you can now update ads to tell them how quickly you can help.

Bid Automation

Automate your own bidding logic. Save time while remaining 100% in control.

Bid Management

Optmyzr automates bid management with flexible rules that can use multiple types of conversions. Prebuilt rules get you started quickly, or customize your own rules. Set bids for keywords, ad groups, or set bid adjustments to improve dayparting, geo and device performance.

Prebuilt Rules

Deploy bid management strategies that boost leads and reduce cost per lead in seconds.

Automated Bids

Build rules using a simple 'if this, then that' syntax and run them on a schedule.

Set Bid Adjustments

You already know there is a difference in performance in different zip codes and at different times of the week. Optmyzr calculates the exact amount of difference and makes it easy to act on the findings with one-click bid adjustments.

Ads

Create ads that generate more leads.

Ad Optimization

Optmyzr finds the best performing ads and ad text elements to drive more and better traffic to your landing pages.

A/B Testing For Ads

Choose the confidence level you want and Optmyzr shows you the ads that are winning in each ad group. Remove the losers with one click and create new variations using the data about which ad text components work best.

Budget Automation

Different services have different margins. With budget tools, you can easily prioritize your most profitable services while ensuring that your overall budget goals are met.

Forecast Your Ad Spend

Optmyzr analyzes historical trends, day of week trends, and recent changes to forecast how much you could spend on PPC for any future date. Using this data, you can ensure budgets are set high enough to capture all possible leads.

Spend Exactly Your Target Monthly Budget

AdWords works with campaign-level daily budgets. Optmyzr translates those into account-level monthly budgets and ensures you stay within that budget.

Automatically Change Budgets For Day of Week Potential

Optmyzr knows what days of the week your service generates the most interest and helps set the right budgets to help you continue to capitalize on the days with the strongest potential.

Learn How to Grow Your Home Services Company With Online Marketing

Optimizing PPC accounts should be a process of constant iteration: create an experiment, measure the results to pick winners and eliminate losers, and then do it all over again.

The testing process takes different forms depending on what component of AdWords you are trying to optimize. Ads might be reviewed by comparing the statistical differences between ratios of engagement (like CTR or conversion rate) whereas queries might be mined based on which ones drove conversions or CTRs significantly better than the underlying keywords. Because each optimization follows a different pattern, account managers usually set up several spreadsheets to get the work done. The outcome of those workflows is usually pretty consistent so if the data analysis can be automated, a lot of time can be saved.

We find it useful to create a strong process around optimizations so that they are done on a regular basis, using a consistent methodology. There are many great account management checklists and we've also written some popular ones that we shared on SearchEngineLand. This one was the most read PPC article of 2015 on SEL.

Optmyzr Knows PPC Optimizations

Two of our founders know first-hand what a good optimization looks like from the time they spent working for Google and from working on accounts as consultants.

The Keyword Lasso tool was created because we found it took too much time to use Google's own query report to identify new keywords.

The AB Ad Testing tool was created because in AdWords it's not easy to apply your own formulas for picking winners and losers to many ad groups at the same time.

The bid adjustment tools were created because we found bid management changed dramatically when Google introduced Enhanced Campaigns and bids became more dependent on bid adjustments than straight-up CPC bids.

We created the Shopping Campaign Builder after it took us a week to set up a proper structure for a mid-sized account. With the tool, we could do the same build-out in 2 hours.