mark test 4

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dariusnavy
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the two-way flow of communication beteen a buyer and seller, often in face-to-face encounter, designed to influence a person's or group's purchase decision

personal selling

planning the selling program and implementing and evaluating the personal selling effort of the firm

sales management

the practice of building ties to customers based on a salesperson's atterntion and commitment to customer needs over time

relationship selling

a salesperson who processes routine orders or reorders for products that were already sold by the company

order taker

a salesperson who sells in a conventional sense and idetifies prospective customers, provides customers with information, persuades customers to buy, closes sales, and follows up on customers' use of a product or service