Building a better bulb, the Kickstarter way

Backed with money from Kickstarter, the online funding platform, the creative minds behind a new brand of bulb have set out to change how the world views the light bulb.

The new energy-efficient LED wonder, called LIFX, is a Wi-Fi-enabled, multicolor bulb that the consumer controls with a smartphone.

"The light bulb hasn't changed much in over 125 years, and the smart bulb revolution is just beginning. It's an incredibly exciting time to give people a clean energy alternative and help make their homes smarter," said founder and CEO Phil Bosua.