Benefit believes that laughter is the best cosmetic. In 1976, former models Jean and Jane Ford introduced the world’s first and only “fake-its”…instant beauty solutions with laugh-out-loud names and creative packaging. Their feel-good approach to beauty was a runaway hit. Benefit quickly became one of the world’s most beloved makeup brands with a cult following among models, makeup artists & celebrities. Now in over 40 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, The POREfessional and They’re real! Mascara.