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1. Four steps to
succeed with your website promotion campaigns

People who are
new to search engine optimization and website promotion often want
immediate results. Unfortunately, the competition on the Internet is
fierce.

Search engine
optimization is a
marathon. It's not a sprint. If you want to reach the finish line, you
have to have to get in shape. If you want to get high rankings on
search engines, there are several things that you have to do:

1. Be willing
to change and be willing to work

Good
SEO programs and SEO services will tell you what you have to do but the
work is up to you. You must implement the proposed changes to
your website.
Take the advice of your SEO fitness coach and do something. Try to
improve your website.

Do not search for reasons why any improvement
is not possible. Do the things that are necessary to bring your website
into shape even if it requires some work.

2. Be honest
to yourself

If
you want to be fitter then you shouldn't go to the refrigerator at
night and pretend that you didn't. If you want to get higher rankings
on Google, you shouldn't torpedo your search engine optimization
efforts by doing things with your website that you like but aren't
recommended by the SEO experts.

3. It helps a
lot if you have the right equipment

It's
easier to work out if you have the right equipment. If you want to run
long distances, you need running shoes. If you want to get on Google's
first result page, you need a good domain name, a good server, clean
web pages and a good SEO tool. It will be much easier to get
good results then.

4. Do not try
to game the system

If
you want to be fitter without working out, you might take some pills.
This can work for some time but ultimately, the pills will make you
sick and destroy your body.

If you want to get quick search
engine optimization results, you might consider spammy techniques that
promise immediate or very fast results.

These methods can work
for some time but Google will detect all spam methods sooner
or later and
your website will be banned from the index.

If you're not
afraid of change then your website will get the rankings that it
deserves. It's not easy to get first page rankings on Google but it's
also
not difficult if you do the right things.

"The problem
is that Google algorithm in many cases considers the malicious copy put
by hacker on website A as THE ORIGINAL and the website B (our website
which is the original) disappears from Google results. What's more,
even after removing the hacked address of website A from the Google
index our website (B) does not come back to the Google ranking.

So we are disappearing from the Google ranking without any fault of us
(the hacker does not hack us but somebody else). The hacker hacks other
servers because he doesn't want to be caught but in fact he could do
this (make copies of our websites) on his own server and then due to
algorithms failure we also would disappear from the results."

"Keeping fake
traffic that originates from infected computers (aka 'botnets') out of
our ads systems has been a priority since we launched, and over the
years we've worked hard to put in place extensive technology checks and
filters to safeguard against this type of traffic.

Today we're further reinforcing our existing botnet defenses across our
ad systems through a new feature that automates the filtering of
traffic from three of the top ad fraud botnets, amongst those we are
monitoring and defending against."

"Starting
June 30th, 2016, display ads built in Flash can no longer be uploaded
into AdWords and DoubleClick Digital Marketing. Starting January 2nd,
2017, display ads in the Flash format can no longer run on the Google
Display Network or through DoubleClick."

"If you
officially represent a topic that has a Knowledge Graph card in Google
search results, you can request changes to that card. To be recognized
by Google as an 'official representative,' you need to be signed in as
an owner of the topic's official website, YouTube channel, or Google+
page."

"The first
thing will be that if your pages are affected by Penguin, then
generally you will be able to get the read of that effect much faster.

So you would be able to – you would definitely be able to – see that
something is going on like your rankings are dropping, you can easily
think back to what you did, what you changed, if anything, on the site
or external to the site, like site SEO or link building or whatever,
and then revert those changes and see if that fixes it."