Why is Transcribing Videos Important

Technology has made it easier than ever to understand what is spoken on screen. Gone are the days when closed captions and subtitles were just meant for the hearing impaired. Transcripts and captions for marketing videos not only help your audience understand the content better, but also fuels search engine results. The advent of marketing videos made corporates pounce on this opportunity who spent huge amounts of money to stand out in their respective businesses.

With video content becoming one of the most powerful channels to market products and services, defining brands in some of the most compelling ways has never been easier. With statistics showing that marketing videos help in better decision making, transcribing them helps drive customer engagement.

With a lot of audio data not being indexed by web search engines, audio documents or transcripts become a necessity for search and archiving. Using optimized keywords in transcripts help search engines index content far more effectively and return better results. People who prefer reading, search for specific topics and phrases and share them in social media platforms, which in turn helps people who don’t have the time to understand the value of the product or service being marketed.

Though video transcription’s popularity has grown exponentially in recent times and has constantly helped improve business performance, there are millions who haven’t used its benefits to the fullest. Transcribing videos allows everyone access to your content.

Transcripts also help build better experience for the users and makes them come back, thereby building a bigger audience. They also are a great way to protect you from misinterpretations of what’s spoken on screen.

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