Twitter Founder Wants to Make Service More Mainstream

Making Twitter more useful for the average person — that’s Jack Dorsey’s first challenge as he returns to the company he founded, he said Tuesday.

Bloomberg News

Jack Dorsey in October

“We have a lot of mainstream awareness, but mainstream relevancy is still a challenge,” he said during a discussion at Columbia University’s Journalism School Tuesday. Mr. Dorsey, who came up with the idea for Twitter, said Monday that he is returning to be product chief of the company; on Tuesday he outlined more about his plans for the next few months.

Mr. Dorsey said Twitter could make it easier for people to navigate the technology and do a better job of catering to people who use Twitter to get information rather than relay their own thoughts.