“Ok, so we should be thinking of a lovable, cuddly, stuffed penguin sitting down after having gorged itself on herring. …Give people the outline, and they should say ‘Ooh, what a cuddly penguin, I bet he is just-stuffed-with herring’, and small children will jump up and down and scream, ‘mommy mommy, can I have one too?’ …But the simple, single penguin would be the logo.” (L. Torvalds, 9 May 1996)

“As open source software by definition cannot be controlled by any one person, it is perhaps fitting the most recognized face in the Linux world belongs not to its creator, Linus Torvalds, but to its mascot, Tux.” (“Internet Scrap book”, 14 Des 1998)