Curating the very best packaging design

“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.

Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”

“The assignment was to redesign for Vittoria Espresso Coffee 500g packaging to convey a premium product. I went for a minimalistic approach by only using one color, removing all the unnecessary graphics and going for a clean look. The color is a mixture of dark brown and a hint of purple, inspired by the coffee fruit.”

“New Orleans–style coffee concentrate that’s brewed and bottled by hand in Brooklyn, New York. Each batch is made by steeping a special blend of freshly roasted coffee and chicory in water overnight, then removing the grounds using a two-step filtration process. What’s left? A bold, velvety-smooth liquid concentrate that can be mixed with milk or water—served over ice or steaming hot.”

“Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.”

“Going back to when things were simple. Forager paleolithic teas are made for the modern day hunter gatherer. Inspired by nature, Forager is a fictitious company specializing in only the finest teas. Each blend of tea is represented by a different organic pattern, and symbol.”

“Tiempo is a coffee brand created by world champion barista Scottie Callaghan, and endorsed by Sydney’s Belaroma Coffee. Mr Callaghan has relationships with coffee farmers all over the world, and is very selective each season about the beans he buys. The focus is on cup quality and achieving the best taste possible. ‘Tiempo’ is Spanish for time, and the superiority of the Tiempo flavour is a result of perfect timing: when picking, when processing, when shipping, and when roasting.

The Tiempo packaging was developed with reference to the hand-drawn and hand-made. The packaging encompasses some nostalgic type treatment and combines that with detailed illustrative line work. By using a spot varnish it combines rustic, uncoated finishes with smooth, polished textures. The result is a personalised and unique design which expresses warmth and quiet, confident sophistication.”

“Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “Zdravo”, has ambiguous meaning in Serbian language – it means both hello and healthy, which in a way introduces the redesign and communicates the health platform of their organic / natural / healthy food products.”

“The unique feature in this design is that we succeeded in “twisting” the cardboard in such a way that it gives extra strength to the box. This double curvature is a unique quality of flexible two dimensional materials. The main design focus was to “freeze” this under pressure shape by simply locking the bottom and top of the box. In the entire design process we constantly kept in mind that the product should be suitable for mass production. To reach this goal we had to build up the hexagonal tube out of four parallelograms and four triangles.”

“Briefing: The Amalfi Coast near Naples, with its distinctive citrus fruits – bitter oranges and lemons – inspired the self-promotion mailing by design agency KopfKunst for Christmas 2010. With the annual edition of “Arche”, which promotes slow food products, the cue for this design came from the 1950s: summer, Vespa riding, Italy, the joys of life.”

“The CAPI brand was born from a simple idea to produce Pure, Clean, Refreshing carbonated drinks. Taking on the sourcing and blending responsibilities themselves they have secured the finest natural extracts and botanicals worldwide to ensure their promise of authenticity.

Capi Beverages were after a bold new look for their new Capi Sparkling range. The new premium range included Mixers, Fruit Sodas and Mineral Waters and prides itself on the quality of ingredients it has sourced from around the globe. The result is Premium Refreshment.

CIP Creative were engaged to create a Strong Brand Mark and distinctive packaging. When creating the brand and associated labels, we aimed for a crisp, fresh, no nonsense visual language puled together by a sharp logotype.”