Take it from veteran reporters. Your press release goes directly to the trashcan if the headline includes the words “anniversary,” “award”, “fundraiser,” “benefit,” or “annual,” among others. If you think these types of events are newsworthy, you’re not thinking like a reporter. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com. Related […]

We have discussed the developments of CSS3 and some of the quick and easy ways to make websites accessible to the visually impaired. The technologies and evolution of code outlined these last couple of postings are meant to introduce you to some of the considerations your organization should have as you decide to refresh or […]

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FEATURED WORK

The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]

The Challenge: The Bronx River Alliance (BRA) was dissatisfied with the lack of a coherent marketing communications kit outlining all of their programs and outreach. They needed a compelling solution for stakeholders and for the general public at large. Our Solution: We worked with BRA to develop a number of double-sided, full-colour, fact sheets […]

WHO WE ARE

MKCREATIVE is a consulting firm that works with socially-responsible businesses, federal agencies, and nonprofit organizations to help them communicate effectively so they can fulfill their missions.

Our small team of trainers, educators, and producers also offer media literacy training & professional development workshops, video production services, inbound marketing support, presentation and speaker support, and graphic design services to universities, nonprofit organizations, businesses, government agencies, and NGOs.

We support work with clients in New York City, Baltimore, Northern Virginia, and Washington, D.C..