These 3D Maps Show Where Shoppers Are At Any Moment Based On Their Mobile Phone Signals

Placed is a new mobile "location analytics" company that builds
visual 3D maps for advertisers showing where their customers are
at any given moment based on signals sent out from their mobile
phones.

Knowing where shoppers are when they're not actually in the store
will help advertisers buy location-based mobile ad campaigns, the
company believes.

The maps Placed produces
show high "affinity locations" for a brands’ audience in any
given metro areas.

The data is based on an opt-in panel 100,000-plus users who have
volunteered to be tracked in exchange for shopping "incentives."
Their data is continuously mapped by Placed, based on GPS. Placed
then adds a level of intelligent modeling, so that, for instance,
if a person is equidistant from a Starbucks and a bar on a Friday
at midnight, the model will show that the bar is the likely
location of the user.