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AutoNation Names New COO

FORT LAUDERDALE, Fla. — AutoNation Inc. named Lance Iserman executive vice president of sales and COO. The more than 30-year automotive retail veteran replaces William “Bill” Berman, who resigned last month.

Iserman has spent more than 15 years with the nation’s largest auto retail. Most recently, he served as the group’s Western region president, a segment made up of 81 stores and 110 franchises. Prior to that, he served as market president, a role in which he led the operations of 21 stores in Southern California. He also served as market president in Arizona, where he led 15 stores in the Phoenix and Tucson markets.

Iserman is credited with the successfully implementation of AutoNation’s one-price, pre-owned vehicle strategy and for enhancing customer financial services in stores throughout the Western region.

Replacing Iserman as Western region president is Steve Kwak, who has been a part of the management team there for 12 years. He previously served as market president for four of the group’s market, as well as general manager for both luxury and import stores in the Western region.

"We are pleased to announce the promotion of Lance and Steve, which complements our current experienced executive management and regional leadership teams, which have an average of over 15 years of service, and 90 percent were promoted from within," said AutoNation Chairman and CEO Mike Jackson, who has assumed Berman's duties as president.