Making sense of topic spread on social media

Have you ever wondered why some social media postings fly and other don't? A SciTech Europa article on EIT Digital's SenseMaking Innovation Activity explains why.

“The core question is that when two sources launch a social media posting on a similar topic, what would make people from different social and geographical boundaries adopt, share, or react to one of these sources and not to the other. Based on the answer, we can perform more accurate and more timely prediction of a topic’s virality.”