To get the best out of your site, you need to have a comprehensive SEO strategy set up. If you do not have a search engine optimisation strategy, your web site is not likely to be found and it's unlikely to gain very many sales. The most effective way for you to improve your rankings is by hiring a specialist SEO company.

A search engine optimisation campaign is an on-going process and starts with research to understand which keywords to target. The search phrases that you select should be based on competition and search volumes and they form the foundations of the SEO campaign. When you know which search phrases to concentrate on, you are able to then start targeting those keywords and phrases.

As soon as you know which keywords to target, the next step is to optimise your website for those keywords. The first thing is making onsite adjustments. Simply put, the site needs to reflect the keyword phrases that you are targeting. Ideally you'll have a separate web page for every single key phrase so that it is extremely targeted. Obviously similar keywords can be combined into one page. The search term then needs to be in the title tag and in the actual page. For example, if you were an search engine optimisation company in Essex, you'd put SEO Essex in the title tag.

Link building is where links are built to your website. Back links count as votes and the more links to your website, the better your website is and therefore the higher it ranks in the search rankings. Some links are worth more than others. Just like with a restaurant review, some back links carry more weight than others.

Purchasing link packages is definitely the least expensive way but it is also the most risky. Most hyperlinks are bought according to the number of links built, the sort of link and the PageRank of the page where the hyperlink will be built. As a consequence of this, you will be not able to control the relevance or the web sites that the hyperlinks are on. You also must understand what back links are required and what impact they have on your web site otherwise your time and efforts can have an unfavourable effect. By hiring an agency to look after the complete SEO campaign, they will be responsible for the campaign and should build relevant, high quality back links.

A typical search engine optimisation question is just how much does it cost. Whilst this is a reasonable question, it is a bit like asking how much a house costs and there is not one answer. Generally SEO costs are dependent on the search terms that you're targeting. The more competitive the search terms, the more work that's required and for that reason the higher the search engine optimisation cost. You can tailor the keywords so that they match your budget where necessary.