Snapchat introduces video calls for up to 16 people

You can now virtually hang out with friends from any location thanks to Snapchat. Snapchat has introduced the ability to video call up to 16 friends at once. The move comes as part of Snap INC’s push to reposition the brand as ‘a new kind of camera’.

Facebook removes ad targeting options

Facebook will be removing third-party ad targeting options, otherwise known as Partner Categories, which allowed advertisers to target people who were, for example, frequent buyers, in the market for a new vehicle, in certain job role etc.

Facebook is making it easier to create native and immersive Instagram Story ads

Preparing creatives for each of Facebook’s ad formats can be incredibly time-consuming. Facebook is trying to change that by automatically optimising any photo or video that is under 15 seconds for full-screen Instagram Story ads.