IN DEPTH

Mercedes Wins Accolades at the 2013 ‘red dot’ Design Awards

By AutoConception Staff

Posted: March 26, 2013

Two Mercedes-Benz car models have been awarded the coveted ‘red dot’ award: the A-Class and the new CLA-Class. The award ceremony for one of the world’s most renowned design competitions will take place in June 2013 in the Aalto-Theater in Essen, Germany. Following this the winners will be displayed in a four week-long special exhibition in the red dot design museum.

This year, 1885 manufacturers and designers from 64 countries registered submissions for consideration by the discerning judges of the red dot awards, which are regarded as a seal of quality for outstanding design. The jury of international and independent experts assessed 4662 products. Only the best made it through this exclusive field of entrants.

The competition recognises well-thought-out, innovative products that exhibit aesthetic quality and future-oriented design. According to the 37 jury members the A-Class and CLA-Class fulfill these requirements. For this reason they were awarded the red dot award for high design quality.

The A-Class has also proved popular with the readers of the German car magazine AUTO BILD. They selected the A-Class as the most beautiful car in Germany and honoured it with the AUTO BILD Design Award 2012.

AutoConception.com is an online magazine dedicated to automotive design and manufacture. Updated daily, our readers include transportation design students, industry professionals and design aficionados from around the world.

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