Bestseller Book Cover Seal of Approval

This entry was posted by Book Marketing Stories on June 2, 2016 at 6:24 pm

In my experience, at least 70% of all book covers really fail at selling a book (whether the book is self-published or brought out by one of the large New York publishers). The book covers either don’t look right, lack any kind of design sense, signal that the book is an afterthought rather than a must-read, wouldn’t pass the bookseller sight test, wouldn’t get past a media mail room, or don’t match the content of the book or the expectations of the readers. In short, these book covers fail to make the sale.