Commercial Break: What's the magic ingredient in the Chocolate Spoonsize?

According to some half-baked research that we just did, there’s no advert that’s capturing the imaginations of hyperactive seven-year-old girls at the moment than this one.

It’s the new Weetabix Chocolate Spoonsize ad, and the sugary breakfast snacks clearly contain enough good/bad stuff to turn an ordinary kid into an expert street/bedroom dancer, while provoking a powerful halluncination that makes her imagine her teddy bear collection joining in with a routine that ends in tragedy.

Show it to your own hyperactive seven-year-old girl and then lock her in her bedroom with a bowl of the Chocolate Spoonsize. Report back to us with your findings.