Rolling Stone Australia drums up readership with email marketing

For nearly 50 years Rolling Stone has celebrated pop culture. Rolling Stone Australia’s weekly newsletter offers snippets from recent articles while encouraging subscribers to explore the whole story which is just one click away.

Publications find that email is 40 times more effective at acquiring new customers than Facebook or Twitter. McKinsey

Relevant ads enrich their email program

Rolling Stone Australia places complementary advertisements in the body of their email campaigns. The benefits are two-fold: subscribers learn about new tracks and tours, and Rolling Stone Australia gets more reach with advertisements.

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