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Adobe brought us in to make a stinger video to help kick-off the Creative Cloud 2014 event in New York. They had commissioned some incredible artists to contribute artwork that, when assembled into a mosaic, reveals the shape of their CC logo. This collaborative piece became a framework within which we showcased some of the killer new features in Creative Cloud. Inspired by the mosaic structure, our edit became a fast-paced, split-screen montage with glimpses of amazing art and artists doing great work. We finished the piece with an assembly of the final logo mosaic which transitions to an electrifying…

Viral videos are a holy grail of marketing strategies. They get passed along by the public independently of your efforts, and spread your marketing message far and wide. And it’s common sense that a consumer will pay more attention to a video shared to them by a friend, than one shared by a faceless company they don’t have any personal connection to. But how do you create a viral video? How can you be sure that what you produce is going to turn into increased brand awareness? To know more, you’ll have to know more about viral video marketing practices….

When considering what equipment to use to create the highest quality content, we often think bigger is better. However, this is becoming a common misconception, as highlighted by our Rentals Manager and Crew Services Coordinator Dan Williams in the Rentals Blog last month. Here in the production department, we’re less focused on the equipment, but we do think it’s key to be up to date on the latest developments. Check out an excerpt from Dan’s post below — If there’s one thing to gather from the video products announced at the Consumer Electronics Show last week, it’s that “4k” is…

HBO’s new show, Looking, features the San Francisco Bay Area as a major supporting character, highlighting Oakland, the City, and even the USS Hornet. Unlike most shows set in the Bay Area, Looking is actually shot on location, (see Berkeley-based, Parenthood, shot in Southern California). The show does a great job at capturing over 40 locations in the Bay, showcasing some of the grittier areas and straying away from the typical postcard portrayal of the area, according to the East Bay Times. Here at Studio B Films, we have been shooting in the Bay Area for over 20 years, and continue to…

Are you asking yourself, “Should I use videos in my email newsletters?” The answer is yes. Your logical next question might be “How do I embed videos in my email newsletters?” That question is a little harder to answer. Let’s get into the details. Why Should My Email Newsletters Include Video? Video is one of the best ways to connect with a customer. More and more marketers are beginning to realize just how powerful video campaigns can be. Studies have been done which show a steady increase over the last few years of video inclusion in emails. The exact numbers…

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…