NOTICE

Thank you very much for your interest and love. Today, approximately 10,000 customers visit LINE FRIENDS HARAJUKU STORE simultaneously, which was beyond our expection. We do apologize for the customers who had experienced inconveniences upon your visit.

Based on the police’s advices and customer feedback, some changes had made for the store operation policies. Please kindly refer bellow guidelines :

As distributing purchase tickets on a first-come first-served basis can lead to safety risks for customers such as overnight waiting and others, we will distribute BT21 purchase tickets by lottery as we did today.

Even if you are in line or waiting in front of the store before 9 a.m., you are not eligible for the draw. Only those who are lined up at the designated location beginning at 9 a.m. are eligible for the draw. Please be aware you can not draw BT21 purchase ticket if you arrive later than announced time and number of participants are limited to 2,000 to avoid accidents with the crowd.

Once again, we would like to thank many customers who love LINE FRIENDS and do our best to give our customers a better service and experience.

Even if you are in line or waiting in front of
the store before 8 a.m., you are not eligible for the draw. Only those who are
lined up at the designated location beginning at 8 a.m. are eligible for the
draw. Please be aware you cannot draw BT21 purchase ticket if you arrive later
than announced time and number of participants are limited to 1,000 to avoid accidents
with the crowd.

We consider customer safety as our top
priority, and greatly appreciate your understanding and cooperation. We are
doing our best to provide you with the best customer experience possible.

NOTICE

[Store Notice] Announcement of Changes in Sales Period of BT21 products at LINE FRIENDS HARAJUKU STORE

United States
2018-03-19

[Announcement of Changes in Sales Period of
BT21 products at LINE FRIENDS HARAJUKU STORE]

Dear Customers,

Thank you for your interest and love for
BT21 products. We would like to express our sincere apology for the day-to-day
changes in our operations and for the inconveniences occurred to our customers.

Today we are advised from the police
authorities that selling BT21 products at LINE FRIENDS HARAJUKU STORE is a
major concern for the safety of citizens near Harajuku as over 10,000 customers
visit LINE FRIENDS HARAJUKU STORE and wait around the area every day. Also, the
Cherry Blossom season will hit its peak during this weekend, many domestic and
foreign tourist would visit Tokyo. Hence, we regret to announce the changes in
sales period of BT21 products at LINE FRIENDS HARAJUKU STORE for the sake of
safety of our customers and citizens.

Please refer changed sales period below:

- Existing
: March 17 (Saturday) to March 25 (Sunday)

- Changed : March 17 (Saturday) to March 23
(Friday)

Please note that it is not allowed to enter
the BT21 Special Zone (3rd floor) from March 24th. Once again, we offer our
sincere apologies for not being able to fully respond to your expectations and
we do promise to do our best to normalize BT21 product sales as soon as
possible.

NOTICE

Information on Brand New BT21 Series Merchandise Sales

Taiwan
2018-07-03

Dear Customers:

We are grateful for your ongoing support of LINE
FRIENDS.As anticipated, LINE FRIENDS
will formally launch the widely acclaimed BT21 product series in Taiwan at
11:00am, July 5th, 2018, exclusively at LINE FRIENDS CAFE &
STORE in Shin Kong Mitsukoshi Xinyi A11.

Due to the popular responses received of BT21
product series sold in other cities around the world, we plan to sell as a
limited time offer, with limited supplies. Please read the terms and conditions
carefully for all purchases relating to BT21 listed below. In order for our
customers to have a pleasant shopping experience in a safe environment without
too much crowd, rules regarding to entry and session time will apply.Customers will be asked to line up at specified
location, and a limited quantity of tickets and a limited line-up gift will be issued
to keep the number of entries controlled.Customers must have a “BT21 Shopping Area Ticket” in order to enter, in
an orderly manner as per instructed by site staff.The“BT21 Shopping Area Ticket” will be issued
according to the rules listed below:

For Fans and
Customers of BT21:

BT21 Area Entry
and Shopping Arrangement (Taiwan-only Limited
Packages will be available between 5th and 9th of July)

Date:July 5th , 2018 (Thursday) to July 9th , 2018 (Monday)

Session time: starting at 11:00am, each session is 30 minutes. The total
shopping time is 20 minutes (including entry and checkout). Adjustments to entry and shopping time will be made according to actual
situation.

Daily customer limit:Estimated 300 people, adjustments to entry will be made according to actual situation.

“BT21
Shopping Area Ticket”: each ticket is valid for one person, one ticket is
issued per customer, no additional ticket will be given. No ticket will be
issued for children under 140cm of height. The Entry Ticket will not be issued
before 9am, July 5th. To avoid potential risks and disturbance of
orders and other customers, we strongly advise no queuing outside of the A11
building at evening of July 4th.

Terms and conditions for BT21 merchandise:

1.For
“Taiwan-only Limited Package”, each ticket is limited to buying two of any characters
(each package comprises one 42-cm cushion, a passport case, a gel pen, a plush
head key chain, and a B5 notebook).400
Limited Packages are available per day. The quantities of each character are
subject to availability. No additional Limited Package will be offered on the
day once the Limited Package are sold out.

2.Up to eight BT21 cushions(available
in 30cm and 42cm sizes) can be purchased with each ticket, with no repeats of
each character of the same size.(For
example:a ticket holder may purchase
one 30cm TATA cushion and one 42cm TATA cushion, but a ticket holder may not
purchase two 30cm TATA cushion. )

3.Other than limitations stated above,
a ticket holder may purchase up to eight items of each product category, with
no more than threeof the same character
for that given category. The total purchase must not exceed 50 items (excluding
Limited
Package and cushions)(For example, for pens, a ticket holder may
choose to buy 3 of TATA, 3 of RJ, and 2 of CHIMMY, which amounts to a total of
8 pens)

4.Up to five
BT21 plastic bags can be purchased with each ticket.

5.All merchandise is in limited
quantities, only while supplies last.

6.Each visit to BT21 area must be finished according
to the limited shopping time and date as specified on the ticket. Failure to
comply the given date is considered abandonment.Ticket holders must be present at the waiting
area (located at the North Entrance of Shin Kong Mitsukoshi Xinyi A11), where
our site staff will call out numbers in order, with no exceptions given to
entry rules. Adjustments to entry of daily customer will be made
according to actual situation.

7.The BT21 Entry Ticket must be shown and submitted
to the register clerk during checkout.The ticket is invalid for purchase if lost or unrecognizable.

8.Please keep
the environment tidy and low of noise during this period.Customers must follow instructions provided
by the site staff and refrain from causing any disturbance to other merchants
or shops.

9.The right
to purchase will be cancelled for any behaviours that disturb other customers
or shops/merchants.

10.To protect
customer right, please keep an orderly manner and follow instructions given by
site staff. Do not leave the queue for any reason, or expect to leave any
personal object behind as your queuing behalf. LINE FRRIENDS reserve the right
to remove such objects and revoke the right to purchase or get the “BT21 Shopping Area Ticket.

11.In order to
protect the safety of consumers, the BT21 series
merchandise sales will
be cancelled and postponed immediately in case of typhoon or force majeure. The
latest newswill be
published on the Facebook fan page of LINE FRIENDS Taiwan official.

12.After July 9th , 2018, the following sales will be
arranged according to the actual situation with further notice.

13.Should any disputes arise, LINE FRIENDS
reserve the right of final interpretation.

LINE FRIENDS STORE Area

Business hour: opens at 11:00 daily, closes at 21:30, or 22:00
the day before a public holiday.

Queue arrangement:another
dedicated LINE FRIENDS area will be setup for shopping.

Customer safety and a pleasant shopping experience is our priority.We wish for your understanding and
cooperation. We’d like to think you again for your love of LINE FRIENDS. We
shall bring the best of shopping experiences for our customers.