Timberland Westfield 2009 SADI Winner

Timberland is a brand that has been around for a while. But the retailer wanted to “create a visually dynamic shopfront” with a new store in London. Checkland Kindleysides succeeded in bringing the iconic brand into a memorable location. Judges were most impressed with how the design firm used Timberland’s famous tree logo as the inspiration for the store’s facade. Detailing within the store is also impressive. For example, the stores seating and shelving created from stacked lumber evoke a rustic feel and succeeds as a “beautiful integration of materials.” As one of our SADI judges wrote, “The environment is inspiring—bringing the product to the forefront with engaging visual merchandising and impeccable attention to detail.”

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