While some of Laing’s looks may be more avant-garde than retailers would like, the nude palate and cohesive point-of-view could be just the right move in terms of attempting to take this young designer away from his young cult followers, and towards a more sophisticated woman.

The designer’s well-draped silhouettes and on-trend styling contribute to the success of this collection, but in terms of retail success, it may be the deconstructed blazers and versatile dresses that come out the real winners.