Worst

This is absolutely the best Jewelry store a person could select! Almost 20yrs of marriage and I have purchased nothing but quality beautiful jewelry for my wife. You will not be disappointed they stand behind not only their work but their word. We now live in South Carolina and still make our purchases here. This is quality...it is nice to know there are still good honest people in this world.
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East Tennessee Diamond Company carries an excellent selection of nice quality jewelry at competitive prices. They have great sales around holidays. I have bought several pieces from them, and have had a remarkable experience each time. I have always received super customer service there, whether I am purchasing something or utilizing their warranty service. Their selection of jewelry is the largest is town.
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Hmm...I didn't know until now that they sold wigs and hairpieces, but I can tell you that the jewelry they sell is A-1. I've bought about a dozen pieces here for my wife, including our wedding rings. She's been thrilled with everything. The store really stands behind the quality of their merchandise. They have lots of gems to choose from and can make customized settings. They carry brand name watches. They also have a fairly large selection of gift items. It's family owned. The prices aren't cheap, but it's really worth it. The owners keep tabs on trends and if something's hot, chances are you'll find it here.
PROS: Quality, selection, service
CONS:
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Owner Message

For over 35 years, East Tennessee Diamond Co. has been one of the most trusted names in jewelry in the Morristown region. We are a well-established jewelry store that has grown with our community from a small store to a multiple brand jewelry retailer....

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