12:42PM EST - Hackathon fast pitch is next, three two-minute pitches, $30,000 up for who wins

12:41PM EST - Kind of cool, handing the mobile identity problem is a big deal. Treat the mobile number more like a portable user identity instead of something tied to just a phone.

12:40PM EST - They're showing sending an SMS from the browser as his own personal mobile number

12:39PM EST - "Maya only had to remember a single mobile number to ring them all up"

12:39PM EST - They're doing a demo of the AT&T call management API, handing off the calls between caretakers from a call originated by a young girl

12:37PM EST - This is almost like Google Voice, but AT&T is going to allow you to move your mobile number around to different devices on primary phone, borrowed phone, tablet, other mobile device, or webRTC enabled browser

12:36PM EST - "Customers existing mobile number can work across all these devices"

12:35PM EST - Introducing AT&T call management API which is also in Alpha, existing AT&T mobile number for fully programmable web telephony on any connected device

12:35PM EST - "Once all this is in place you can get high quality calls and video conferences from the browser experience"

12:34PM EST - WebRTC up next - browsing real time communication without the need for plugins

12:33PM EST - Looks like access to your AT&T account details and billing address based on your mobile number

12:33PM EST - AskZiggy is up showing how they use the AT&T Customer Profile API in their application - entering their mobile number to auto populate the booking form

12:30PM EST - More AT&T APIs for developers, looking at another video

12:29PM EST - Advertising API being added this year as well - so AT&T wants to be a part of the mobile advertising space as well

12:28PM EST - New capabilities in AT&T's speech API, in 2013 more capabilities are coming to be able to add words and train

12:27PM EST - ARO now can be used on Windows 8 via the Visual Studio gallery

12:27PM EST - ARO is open sourced as of June, AT&T wants everyone to use ARO and scan application behavior (not surprising, this simulates the whole RRC state table on the emulator)

12:26PM EST - ARO - Application Resource Optimizer up next, which we saw announced last year. I've played with this a few times, very useful.

12:25PM EST - 31,000 AT&T developer members, this last year over 12,000 joined.

12:25PM EST - David Christopher is up now with updates to the AT&T API platform

12:24PM EST - So don't text and drive, but text by talking to your Siri-like assistant in your car and order pizza with your kids in the back of the car.

This will be a tough sell. I'd rather have a company go hand in hand in getting a nice modern smart home set up for a family, with the family having the ultimate say in the matter, than to have a wireless system subject to 'outside' scrutiny being leased to millions, then having to call customer service for any small glitch that occurs..