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"This project was particularly difficult for a number of reasons. The location on Oxford Street – which is the world’s busiest shopping street – was particularly challenging, and the structural fabric of the building was in need of a great deal of attention which ate into the project’s timescales.

Liaising with the architects and designers based in Sydney, Australia, with a 12-hour time-difference was another factor. Despite all of these difficulties, however, Cameron Barclay did as they always do; they came through on the day and have provided Playboy with a beautiful retail store that we can all be proud of.

This was probably the most complex shop refurbishment project that Oxford Street has seen for many years, and I am only too pleased that we entrusted Cameron Barclay Consultancy with the job of delivering this project."

Playboy Retail

Playboy recently opened their Flagship Store on Oxford Street in London. The opening was made in conjunction with Global Designer Brands (GDB) which owns and operates Playboy Concept Boutiques in Melbourne and Auckland. This is the first Playboy store of its kind in Europe, and the largest in the world.

The 4,000 square-foot store has three levels and offers Playboy’s iconic and stylish collections of fashion apparel, accessories, and home products. The interior fit out design represents concepts that are inherent to the world-renowned Playboy brand. The location is design-driven, with unique fixtures and fittings purposely designed to reflect the Playboy lifestyle, including the Playboy Rabbit Head Design which the store features both on its façade and internally.