tattoo

History began with the goal to bring a tattoo parlor into a different look than your hole-in-the-wall tramp stamp factory in a seedy part of town. That being said, it’s also important to remember your audience, and the person who wants to inject ink into their skin for their entire life usually approaches a business […]

Sorry, the possible puns with this client are endless I feel. History started in December and I’ve dragged it into this January because the holidays and the winter always rain down mayhem on my work. Regardless I’m becoming more and more pleased that I’ve done so. Some projects only develop when given enough legroom. I’m […]

Filigree seems absolutely amazing when done by a true professional. Luca Barcellona (works shown here) is a graphic designer and calligrapher out of Milan. It is very clear he has a grasp on the art of lettering, and it’s just a little Thursday inspriation that happens to coincide with my recent thoughts about a logo […]

Accumulating ideas and notions and visuals and doodles for a brand called History, as well as finishing designs for even more side projects (amidst the storm of holiday madness), I’ve found that releasing myself from my comfort zone always pays off in my work and in my process. It usually drains my resources and time […]

This month at Monthly Brand I’m taking on a fictional client who is an artist herself, though she chooses not to paint on canvas or on paper. Her tools are needles and her surface is skin. She’s a tattoo artist who’s traveled the world and landed in a big city in the states, ready to […]

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way: