We are passionate about restaurants and the people behind them. Behind every chef or owner is a memorable place where local food and flavors have had an influence over a vision. Maybe a family recipe has been remembered, savored and reinterpreted, or an unforgettable meal or culture guides an entire menu or concept.
We love helping chefs leverage and channel their dreams and assets, and fill in the gaps where things are stuck or not as functional as they could be. It’s our job to make things work. So that's what we get hired to do.

Weinstock Restaurant Advisory Group is a full service professional consultancy specializing in restaurant and foodservice. From initial concept development, design and start-up, to fine-tuning, revitalization or expansion, WRAG works with chef/owners or investors to ensure success through the varying stages of the business's life cycle.

Our mission and commitment is to provide a valuable, fresh perspective, and to recognize and uncover untapped opportunities unique to a concept and market with the ultimate goal of sales and ensuring a future for the business.

Sometimes that means getting behind the stove, into chef whites and doing tastings, while other times it means putting on a suit and tie, meeting with investors and looking over complex contracts to protect a clients’ interest in the marketplace.