Even if the BlackBerry 10 has a great keyboard, the company will have trouble competing with Apple without a much larger “ecosystem of app developers and devices,” says Scott Sutherland, analyst and managing director for Wedbush Securities.

Apple stock skeptics, and even the company itself, can no longer get away with its “typically conservative” outlook given sales projections in China, Peter Misek, equity research analyst at Jefferies, told CNBC’s “Squawk Box.”