Jason Jacobs, founder of Runkeeper, took to Medium to reveal the buyout, and hinted at the future of the app:

"When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximise their enjoyment of sport."

"By putting these two pieces together (digital fitness platform and world class physical products), you can build a new kind of fitness brand that has a deeper, more trusted relationship with consumers and can engage with them in a more personalised way," he said.

The truth is that most big sports companies want a digital platform for the data and the marketing potential to millions of runners, as we saw with Adidas, which snapped up rival Runkeeper's big rival Runtastic last year.

In his post Jacobs admitted nothing is likely to change immediately, but it adds Asics into the exciting mix of big brands about to take sports tech to the next level.