The House that Jeff Built for Brand Loci

Jeff Hutchison gives the brand as king of the castle a new meme to buzz over: “consistency fatigue.”

He works to overcome the brand House plan burnout by treating the customer and brand to new location experiences; vacations in comfort, lighting and emotional space.The future of museums may have already changed with Jeff Koons on the Roof. (see YouTube) And further comfort and emotional connection from this Jeff will be most welcome to the entirety of that venue.

“It astounds me that the lighting in most museums is so poor. . . .

Too many recent museums are a total blank slate when it comes to what they communicate about the art they house.

. . .

I think galleries can bedesigned to be morecomfortable to allow forpeople to feel like they canspend more time in them.The process of viewing art inmost museums is too rushed.“

Read more about Mr. Hutchison’s aspirations to create a customer experience for Virgin Galactic here.