‘Finger lickin’ fire hydrants

City officials for Brazil, Ind. join Colonel Sanders and his new fire hydrant. To promote its new fiery grilled wings, KFC purchased space on city property and apparently brought the Colonel back from the dead for the festivities.

AP Photo/Brian Bohannon

To skirt the humdrum of traditional advertising models, KFC is paying two cities in Indiana $7,500 to plaster images of the late Colonel Sanders on city fire hydrants and extinguishers.

The fast food chain is promoting its new hot chicken wings product.

The story notes that we can expect more companies to go after cash hungry municipalities and pay to advertise on public property, including trash bins, landfills and sewer gates.

Could this mean instead of toll roads out on U.S. 281 or along Loop 1604 we can expect highways brightly colored in McDonald’s red or Whataburger orange?