How to measure your online influence
“Social media marketing” is all the rage these days, but how do you measure success (and make sure your making use of your limited time and money)? If you’re using social media tools such as Twitter, there are ways to measure your online reach and your online influence. Read more here.

26 useful social media stats
800 million active Facebook users. 40% of social media users access their accounts through mobile devices. There are 900 million objects that people interact with (pages, groups, etc…). Want to impress your friends and customers with some cool (and useful) stats about social media usage? Look no further than this excellent blog post: 26 useful social media stats.

Why blending SEO and usability really matter for your business
Traditionally the term, “usability and SEO” represent two distinct countries, each with their own culture and belief systems. However, “users” (i.e., people) actually use search engines in specific ways to gather data, so it makes sense to approach SEO and usability together when designing or revising your website to help generate more traffic and ideally facilitate more conversions. Read more here.

Nevin Thompson works as a content strategist with JumpStart Web, a Victoria online marketing firm that does a lot of things, including providing help starting a business blog.