ILONA HENDRIKS - LET'S THINK NOW

SEAT Dealers Conference Barcelona

In a record period of 6 weeks production time, we created and realized a dazzling and wow event. A definite “break through” in the history of SEAT. Emotional and effective, passionate and to the point.

As creative director responsible for total event concept - “BREAK THROUGH” including: client contact, development show flow, AV guidance, basic concept decoration & stage setting, briefing/guidance musical production, casting, styling, staging, car choreography, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbH
Choreography by Marielle Constancia
Musical Direction by Erwin Steijlen
AV produced by PIXOMONDO
Pictures by Paul Ridderhof

MINI Press Event Beijing

With no LED wall present and the wish to communicate what MINI stands for, we came up with the unconventional and talk of the town idea: a tear-down XXl poster wall. A fun and dynamic press reveal that impressed both MINI internally, the Chinese audience and press members.

As creative director responsible for press event concept - “Living LED Wall” including: basic concept set design, casting, choreography & styling.In creation I worked with support of the whole production team.Project for De Vries + partners GmbHPictures by Paul Ridderhof

BMW Press Event Beijing

A once in a lifetime opportunity in which I was able to work out an innovative concept with my former dance pupil, now famous choreographer Joost Vrouwenraets. A dazzling group of passionate technical top dancers completed the whole. A perfect platform to present BMW future car.

As creative director responsible for press event concept - “Innovation & Aesthetics”, including: AV guidance, casting, styling, set up & storyboard choreo, development elastic straps for choreo, storyboard laser show. In creation I worked closely together with Rob de Vries with support of the whole production team.Project for De Vries + partners GmbH
Choreography by Joost VrouenraetsAV produced by GATE 11Pictures by Paul Ridderhof

SKODA Dealers Conference Lisbon

The main task in this project was the almost impossible location search through Lisbon. We saw literally all of Lisbon until we ended up in a wonderful authentic square for our unplugged evening event; simply clever - simply superb. The coliseum in the heart of the city was the base for our artistic business meeting with an emotional opening by a Portuguese choir.

As creative director responsible for total event concept - “Simply Superb” including: Client contact, development show flow, location search, AV guidance, basic concept decoration & stage setting, briefing musical production, casting, styling, staging, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbHChoreography by Marielle ConstanciaMusical Direction by Erwin SteijlenArtist management by Eva WolffAV produced by PIXOMONDOPictures by Paul Ridderhof

Volkswagen Group press Evening Guangzhou

With 30 cars and a 30-person cast of dancers, we literally created the future together. VW group with all its brands was given a brand specific presence supported by an impressive Led floor, Led wall and Led columns. A story of a family - the story of a brand.

As creative director responsible for show production - “Creating the Future together” including: AV guidance, casting, set up choreography, staging & styling. In creation I worked closely together with Rob de Vries & Martin van der Werff with support of the whole production team and several external experts.Project for DVP AsiaChoreography Marianne SchefferAV produced by ADDIKTMusic by B-WavePictures by Paul Ridderhof

SEAT Dealers Conference Valencia

The location Tinglados and the Veles Y Vents at the seaside of Valencia formed the unique location that made our concept the winning one. Three brand values translated in a very clear and emotional way made it an effective, unforgettable and successful event.

As creative director responsible for total event concept - “EXEO” including: Client contact, development show flow, location search, AV guidance, basic concept decoration & stage setting, briefing music production, casting, styling, staging, car choreography, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbHChoreography by Marielle ConstanciaMusical Direction by Erwin SteijlenAV produced by PIXOMONDOPictures by Paul Ridderhof

Volkswagen “Das Event” Kuala Lumpur

“Always by your side” Human, emotional, touching and right into the hearts of the people of Malaysia. Volkswagen had to regain their confidence with the help of our press show. Therefore we focused on the youth, our future generation. A special title song was produced and the actual effect was huge.

As creative director responsible for total event concept - “BREAK THROUGHrdquo; including: client contact, development show flow, AV guidance, basic concept decoration & stage setting, briefing/guidance musical production, casting, styling, staging, car choreography, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for DVP AsiaMusical Direction by Erwin SteijlenAV produced by ADDIKTPictures by Menno Ridderhof

DHL Opening Innovation Centre Bonn

Innovation throughout the event: next to the 5 XXl paintings I made - inspired by the colors of DHL and the innovation center - as main decoration in the gathering room, my performance as a sand painter formed the absolute emotional highlight of the event.

Volkswagen Motor Show Live Show Beijing

Thinkblue, think fresh, we presented a never seen before live show with innovative Think blue designed dresses and Think Blue story. A huge audience appeal and success.

As creative director responsible for press event concept - “Think Blue”, including: AV guidance, casting, styling, set up & storyboard choreo, choreography fashion show. In creation I worked closely together with Rob de Vries with support of the whole production team.Project for De Vries + partners GmbHChoreography by Nick Beyeler & Ilona HendriksMusic by Erwin SteijlenAV produced by PIXOMONDOPictures by Paul Ridderhof

BMW Press Event Shanghai

A 3 D flying artists in interaction with an impressive acrobatic pas de deux on the floor visualized the electrifying power of BMW in an innovative way. The next dimension of press events.

As creative director responsible for total press event concept - “new dimension of driving pleasure”, including: AV guidance, casting, styling, set up & storyboard aerial choreography. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbHAerial technique by Team extreme and skywalker SystemAV produced by GATE 11Video by Thomas SeitlPictures by Paul Ridderhof

BMW Press Event Detroit

M power, a “never seen before” 10 minute long press warm-up created to appeal even more press audience, was a huge success. A 45-person cast from America visualized the tension and excitement before the race, before the actual press show in a vivid and natural play supported by an impressive AV show.

As creative director responsible for total press event concept - “M- Power” including: client contact, AV guidance, briefing musical production, casting, styling, staging, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbHMusical Direction by Erwin SteijlenAV produced by GATE 11Pictures by Paul Ridderhof

BMW Vernissage Museum - The Next 100 Years - Munich

No history (future) without a past. Emotional storytelling supported by one storyteller, live music and a wonderful cast of dancers made us touch the hearts of the selected VIP audience.

As creative director responsible for total event concept - ”Zitaten der Zukunft“ including: client contact, development show flow, AV guidance, basic concept stage setting, briefing/guidance musical production, casting, staging, styling, set up & storyboard choreo. In creation I worked closely together with Rob de Vries with support of the whole production team and several external experts.Project for De Vries + partners GmbHMusical Direction by Erwin SteijlenStorytelling concept by Helen SchilcherAV produced by PIXOMONDOPictures by Sandra Sommerkamp