Rogers chooses SAM for Canada 4K rollout

Rogers Media, a core division of Canadian media giant Rogers Communications, has selected SAM to provide a range of technology for its new 4K and HDR broadcasting services. The announced programming package to be delivered includes over 100 live sports events, including every Toronto Blue Jays baseball home games and more than 20 NHL games.

The investment follows on from Rogers CEO Guy Lawrence’s announcement last year regarding the company’s 4K intentions and commitment to the market. At the heart of the installation is a Kahuna 9600 switcher– featuring a 16 input A/B cut buss – for the MCR alongside Morpheus automation and ICE Channel-in-a-Box (CiaB) units. Rogers Media has also installed main and backup 4K sQ servers in addition to a range of SAM infrastructure products.

David Tasker, VP Systems & Technology SAM, commented “We have deployed 4K solutions before, but none of them have been as comprehensive as the system we have installed at Rogers. We’re very proud of the capabilities our 4K range offers and I think we’ve proved we can compete at every level.”