Man Plasters Posters for Rochelle Rochelle on Upper East Side Movie Theater

Artist Jay Shells — whom you may remember from his official-looking subway etiquette signs — recently created, and posted on an actual (although shuttered) Upper East Side theater, these posters for Rochelle Rochelle, the most celebrated of Seinfeld’s many fake movies. Which is great, but somebody really should go one step further and actually make this movie for real. Let’s complete this film’s strange erotic journey from recurring Seinfeld joke to real-worldrelease.