Using SlideShare for Content Marketing

SlideShare has become much more than a tool for sharing presentations online.

Ranked among the top 125 most visited sites, it has become a powerful social media platform in its own right, particularly among business owners.

And did you know that you can actually create presentations right on SlideShare? That was just one of the great tips SlideShare’s Lorraine Lee provided our community of content marketing pros on this week’s #contentchat.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?