Samsung Electronics today announced it has begun mass producing a super-wide LCD panel for out-of-home advertising and informational displays.

This 43-inch LCD panel produces images with a
panoramic aspect ratio of 4:1, compared to
conventional standard (4:3) or widescreen (16:9)
panels. Featuring Full HD-ready (1920x480
resolution), this new super-wide panel can be
utilized in subway stations, airports, shopping
malls and schools, where existing standard panels
are unable to effectively deliver information.

In addition, the Samsung super-wide digital
information display (DID) panel allows for effective
delivery of related information in various formats
through split screens. With the capability to run
three VGA (640x480) screens at once or individually,
the panel can present different combinations of
video and text in contiguous displays.

Samsung Electronics has already converted some of
its facilities to mass-produce the super-wide LCD
panels. It expects to produce 12 super-wide LCD
panels per substrate on its 7th generation
production line.

According to DisplaySearch, a leading global market
research firm, the market for DID LCD panels is
expected to grow from 1.33 million in 2010 to 6.57
million units in 2015. It is also projected that LCD
panels will account for nearly 90 percent of the DID
market in 2015.