This survey evaluates the knowledge and attitudes of U.S. adults toward the use of animals in testing cosmetics. Most U.S. adults believe that testing cosmetics on animals is unethical and that it is important to develop alternatives.

Quoted from PCRM:

“In PCRM’s survey, 72 percent of respondents agreed that testing cosmetics on animals is unethical (Fig. 1). An even higher percentage—78 percent—of respondents agreed that the development of alternatives to animal testing for cosmetics testing is important (Fig. 2). Sixty-one percent of respondents said that cosmetics and personal care product companies should not be allowed to test products on animals (Fig. 3).”

“The survey also assessed consumers’ knowledge of cosmetics testing. When participants were asked if they were aware that millions of rabbits, guinea pigs, and mice are killed every year to test cosmetics, 62 percent responded that they were aware of this testing.”

“When asked whether their opinions would motivate them at the store, 58 percent said they would purchase cruelty-free personal care products (Fig. 4). In addition, 81 percent of respondents said they expect manufacturers of natural or “green” products to avoid animal testing (Fig. 5).”