As my research is has a mixture of quantitative and qualitative data thus the need of gathering appropriate data from reliable sources becomes indispensable. I will make intensive use of Coventry University’s Library resources including the ESDS, EMERALD and SAGE. Moreover macro international data providers such as International Monetary Fund (IMF), World bank, Organisation for Economic Cooperation and Development (OECD European Union, Bank Eurostat World, National Statistics International, United Nations (UN) World.

Primary Data (1)

Questionnaires is one of the most popular primary data collection methods that involve respondents giving answers to the set questions by choosing an option from the set of possible answers or providing their own answers for each questions. Questionnaires can also ask respondents to rate or rank any given answers on the basis of provided measures.

According to Monette et al. (2005, p.164), the distinctive feature of questionnaires from other data collection methods is that due to their design, questionnaires can be answered without assistance. Referring to questionnaires, Collis and Hussey (2003, p.173) state, that when using quantitative approach closed-ended questions have to be used, and similarly, open-ended questions have to be used for qualitative approach. The questionnaires to be used will be of the following types: 1)Computer questionnaire. Respondents are asked to answer the questionnaire which is sent by mail. The advantages of the computer questionnaires include their inexpensive price, time can be saved, and respondents do not feel pressured, therefore can answer when they have time, giving more accurate answers. However, the main shortcoming of the mail questionnaires is that sometimes respondents do not bother answering them and they can just ignore the questionnaire. 2)In house survey. This type of questionnaire involves for the researcher visiting respondents in their...

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2.1 Title of the study:
To understand “The customers satisfaction after sales and services provided by Harpreet Ford”
2.2 Statement of the problem:
With the recent influx of different brands in today’s four wheel auto segment each striving to satisfy customer with the end result of maintaining loyalty, at present cars as such have become necessity but not a nicety.
Keeping in mind curriculum requirement and organizational requirement the study has been conducted to find out customer satisfaction towards Ford Ikon. However, due to time constraint an in depth study could not be undertaken.
2.3 Need for the study:
Aim of every business organization is to satisfy its customers and to earn profit. The need for the study arises in order to create awareness among the customers and to determine the customer satisfaction towards Harpreet Ford and to know their preferences towards Ford Ikon.
2.4 Objective of the study:
2.4.1 Primary objective:
• To know the customers opinion towards existing after sales services.
• To find out customer’s preference towards Ford Ikon.
2.4.2 Secondary objective:
• To attain feedback regarding success of sales promotional tools
of the dealer.
• To market brand loyalty towards the product.
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...CHAPTER 3 - RESEARCHMETHODOLOGYRESEARCH DESIGN
This research entitled “A Survey On The Monthly Income Of The Residents Of Brgy. 788” uses a “quasi-experimental” research design in which the surveys given were assigned to the residents of the said barangay in a certain wave of measurement. Along with the quasi-experimental design, the research also uses a “regression-discontinuity design” in where the respondents are classified among the monthly income they receive, how many family members they have and if they either think their income is enough for their needs or not.
In general, this baby thesis used a quasi-experimental design, which means that the survey given was assigned only to selected working residents of Brgy. 788. But the respondents that were chosen were randomized when it came to the occupations and monthly income that they have. This kind of design is preferred rather than using a design that only focuses on one type of group because the study implies on all types of jobs, since the main idea of this research focuses on the different amounts of monthly income the respondents have, and how it affects their lives. The design used is accurate enough for the purpose of this study since it controls the balance between choosing a certain community, but also randomizing the respondents.
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This study explores the effect of service quality, pricing, and brand image toward brand preference in the mobile telecommunication service provider in XXX. In additional, this research will identify the factor that leads to why the customer choose the brand. Data collection on the effect of service quality, pricing, and brand image toward brand preference in the mobile telecommunication service provider in XXX is obtained by collecting the information through a questionnaire survey. A self structure questionnaire was developed to collect data from the customer, whereby it has served as primary data to answer the research questions and objectives. The questionnaire consists of 3 parts, each of which contains questions pertaining different parts of the study. Convenience sampling questionnaire was distributed among XXX students who are from DIBS which are in final semester. We choose current users of Mobile Telecommunication Services provider in Malaysia that cover all four mobile operators in XXX which Maxis, Celcom, DiGI and U-Mobile. A convenience sampling method is used to collect data due to time, cost constraints and because of large population of mobile telecommunication services users in the XXX. Even though the sampling method adopted in this study has its limitations but it is assumed that the sample represents the whole population of mobile telecommunication services users in XXX. On 15...

...CHAPTER THREE
ResearchMethodology
3.1 Introduction
Methodology is a specific way of performing an operation that implies precise deliverables at the end of each stage .The way in which research is conducted may be conceived in terms of the research philosophy subscribed to, the research strategy employed and so the research instruments utilised (and perhaps developed) in the pursuit of a goal – the research objective(s) - and the quest for the solution of a problem - the research question. I have outlined my research question and research objectives in Chapter One. The purpose of this chapter is to:
1. Discuss my research philosophy in relation to other philosophies;
2. Expound my research strategy, including the researchmethodologies adopted;
3. Introduce the research instruments that I have developed and utilised in the pursuit of my goals.
3.2 Research Design
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...such a manner that it can to be the basic source of information for MBA students at the Department of Management Sciences (GS) Bahria University, Islamabad Campus. It establishes the technical parameters which are expected to be followed by all students working for higher research degree (MBA). Every student needs to strictly abide by the recommended format while writing and presenting the thesis at MBA level. This course intends to provide a sound base for that.
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COURSE OBJECTIVE
The basic objective of this course is to help you organize your research thesis in a logical manner and meeting all the set requirements. A step by step approach will be used in selection of a topic, formulating the research problem, reviewing the previous existing literature and designing the appropriate methodology. In addition to this, at the completion of this course you should be able to:
* Develop research question(s).
* Logically present the researchmethodology, the method of investigation and subsequent analysis.
* Understand the structure/ organization of thesis.
*...

...ResearchMethodology Assignment
Write your own short, research proposal (on any topic) in which the following questions must be clearly answered:
What is your main research question?
What is your main objective and hypotheses?
What data will you need and where can you find this?
What is your key dependent variable?
What is your key independent variable?
What are your control variables?
What will be your population/sample?
What will be the methodology followed for sampling and data collection?
What will be your methods of analyzing the data?
What will be your final conclusions and report?
In the proposal you can follow these guidelines.
Outline of chapters and sections
|Chapter No. | |Topic |Pg. No. |
| | |Title of the Research Proposal | |
| | |Acknowledgements | |
| | |Executive Summary | |
|1 | |INTRODUCTION | |
|...

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What is it? Your minor thesis (sometimes called research report) is a description of your research project based on: • research question(s) and/or • problem(s). Your thesis tells the story of your research questions/ problems and how you found answers to them. Purpose: Although it may make a contribution to your broader academic field, the main purposes of a minor thesis orresearch report are to demonstrate: • a critical awareness of the previous work in your field exploring some additional questions (a minor thesis may reproduce a previous study in a new context or with modifications) • an understanding of basic research theory and techniques Start writing Begin the writing early; just making a start is a big hurdle. The more work you've done at proposal stage the easier it will be. Set up a folder which will contain separate documents for each chapter (or section). Here are some questions to help you think about some sections you might need. Audience and voice You need to know whether it is common to use the first person (I) in your writing or you need to be more objective (third person – the writer). This varies according to different discipline areas. You need to image someone who is well-educated in your broad area but does not know about your SPECIFIC research. You will need to define and clarify some terminology...