Sunday, February 3, 2013

Forevermark Plans to Reach 130 Stores in India

Forevermark, the diamond brand from the De Beers Group, is planning to
expand its reach to 130 stores in India by the end of this year.

De
Beers first launched Forevermark in 2008 in Hong Kong, China and Japan
in an attempt to further penetrate the diamond retail market by allowing
jewelry retailers and diamantaires to partner with the brand. In India,
the brand was launched in the southern city of Bengaluru in January
2011, and since that time it has expanded into several cities across the
country.

“We are now present in about 85 doors across India. Our
plan is to be in around 130 doors by the end of 2013,” Sachin Jain, the
managing director of Forevermark India, told Rapaport News.

Jain
stated that there is a consumer buying shift underway as the gold
prices have increased so much over the past few years. “There is a clear
shift from buying only gold products to diamond products as well,” he
noted.

Forevermark on Friday announced its partnership with
Mumbai-based Kundan Jewellers. “We are glad to associate with Kundan
Jewellers in Mumbai as they share a mutual passion for diamonds and
understand the intricacies of craftsmanship at the very core of the
Forevermark Promise,” Jain said.

Nitin Punamiya, the director of
Kundan Jewellers, stated that this association will give its consumers
access to unique Forvermark diamonds in iconic designs and settings.
Kundan Jewellers also offers brands such as ORO Platinum, Kama Love
Bands and Ishtaa to its consumers.