As a passionate golfer I have followed the decline of the sport I love with great concern. It became apparent that golf is finding it difficult to transform itself into a modern customer-led business. It has not kept pace with lifestyle and demographic changes within society. It is now trying to “catch-up” but has some significant barriers to overcome. There are some excellent initiatives to encourage participation and numerous golfing organisations trying to transform its fortunes. However, the message is not getting through to enough new customers.

At the same time I became increasingly concerned about the “social time bombs” facing our communities. I began to research the issues of mental health, obesity, loneliness and an ageing population. It was apparent that new ways of improving public health were desperately needed – otherwise the spiraling costs would bankrupt the public sector and lead to community breakdown.

I then started to think about how golf could play a part in creating healthier communities. I soon discovered that combining the features and benefits of golf with the issues facing Society created some compelling partnership opportunities.

This has led me to develop a range of unique products and services that can help transform the fortunes of golf whilst creating stronger, happier and healthier communities.