Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.

The holidays are here, and as you get all the Christmas sales emails from other companies, you get a little panicked because you don’t have one of your own. All year, you’ve been busy with other stuff. And really, you know you should have planned your Christmas campaign back in September or October. But here we are.

Don’t worry. You can still pull something together last minute and generate some extra sales. And if you block out a day, you could probably get it all done. I’ll share with you some of the essential pieces of a Christmas marketing campaign, along with some tools you can use to draft it up quickly.

As the holidays get closer, it’s a time for businesses and nonprofits to get the biggest sales and donations they’ll receive all year. For many organizations, the revenue they generate in November and December can account for up to half of their revenue for the entire. So it’s an important time to have your campaigns nailed down. One of the biggest shopping and donating weekends is Thanksgiving.