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About

Fashion with a thought

Lendemain Organic has opened as a result of a discussion about how absurd it is, that normal clothes we buy, might have been produced by child slaves, and that we more or less indirectly are causing a lot of harm in the world, that we don’t wish to cause. Therefore Lendemain Organic has been launched to create an oasis, an oasis where a collection of items has been preselected with the purpose of not harming anyone without compromising on style. This is unfortunately not yet customary in the fashion industry, but it is what we strive after, which is also reflected in the name Lendemain Organic. Lendemain is french and means the next day, we want the name to reflect our striving after a green and organic future, where sustainability and respect isn’t about marketing and buzzwords, but instead is the foundation as the mean of both business and production.

We have chosen a fox to be our logo, as we want to symbolize that the fox is our friend, and we do not kill our friends, not even if they have amazing skin. We wish to completely avoid exploitation and that also goes for animals, therefore everything is 100 % vegan that means that we do not under any circumstances buy or sell: fur, leather, wool, down, feathers or silk from animal sources, or any other animal products or bi-products.

A concept can be seen as a resolution of a problem, we offer the concept of Lendemain Organic to be a part of the solution to the problems of exploitation of animals, humans and the environment, which is currently standard in the fashion industry.

A GREEN FUTURE

Lendemain Organic is your online store where ethical responsible designers have been preselected in order to let sustainability and fashion go hand in hand. We are a part of a new movement, aiming towards a green future. Our goal is a change in the fashion industry, a change where each item is produced with respect towards humans, animals and our planet. Therefore, we exclusively collaborate with designers and brands who has taken a serious ethical approach to their field. Together we are a part of a reinvention of fashion, and we invite you to be a part of it too.

The Team

Bruno LEWIS
Business Development Manager

Universidad Peruana de Ciencies Aplicadas

Experience: InterConnecta, Goodyear & Dunlop Tyres amongst other

Camilla HOFFMANN
Partner

+10 years’ leader experience, owner and founder of CAH invest

Miriam HINDSGAUL
Communication Manager

Danish Media and Communication School

Experience: Revolt and B.T.

Anna KIERKEGAARD
Founder and CEO

MSc Business administration and philosophy – Copenhagen Business School

6 years of fashion experience

Values

Sustainability

We only have one planet, on which we are absolutely dependent. Due to amongst other things, overpopulation and our current buy and throw away culture, we’re standing in a situation which can get enormous consequences for the climate. According to IPCC climate changes created by humans are and will be causing extreme weather conditions leading to disasters, diseases, refugee flows, fires, a breakdown of ecosystems as infrastructures and properties.

Lendemain Organic do not agree on this path, and one of our core values is sustainability, not sustainability for a single product or a single line, but for everything sold in the shop. We want to reduce our water footprint and our ecological footprint. We do not want to color our clothes with dangerous toxins, and we do not want to support heating of the planet by using animalistic products.

Hence we sells tights and jeans made out of recycled yarn and produced in Europe to minimize transportation as well. Other jeans are organic which means less toxins are being used in the production as well. The brands that we’re working with are all very aware of their products to be greener and more sustainable and use energy from renewable sources. For stocked items we offer you the choice of bike-delivery within Paris, and also you have the possibility to recycle your jeans bought from Lendemain Organic. All tights carried are made out of recycled yarn, which is crucial as tights contains non-degradable petroleum. The tights are produced in Italy on a fabric which uses solar panels, and clean the water used in the dying process. In this way we minimize the environmental impact on the surrounding environment.

Social Responsibility

It is absolutely crucial for us that every worker in the supply chain has been treated with respect and paid fairly. We do not tolerate exploitation of workers or child labour, which unfortunately still is a widespread practice in the fashion industry. The jeans we carry are fabricated in Italy and the cotton is harvested under certification of fair trade and GOTS certification which also includes rules about working conditions. We do only carry certified cotton, and do not under any circumstances sell GMO cotton, as this also leads to terrible conditions for workers, amongst other problems with GMO Indian cotton workers suicide rate has increased dramatically as a consequence of their financial exploitation of monsanto. Also our tights are produced in Italy, under good circumstances. We do not want to compromise on this matter, and expect that our clients don’t want us to neither.

Animal Rights

Lendemain Organic do not support exploitation of animals for their skin, down, wool, silk and so forth for any purposes. We do not believe in welfarisme and will never buy or sell any items with animalistic origin, no matter how the animal have been treated when it was alive. We don’t see the reason for using animalistic products which is harmful for both the animal and the environment, and don’t see the reason why we have to hold animals captured or to kill them in order to make clothes or bags when this can be done in so many other ways. As a result of these opinions all of our items are 100 % cruelty free and suitable for both vegetarians as vegans and we’re a part of the vegan environment in Paris.

ANIMA says:

“We at Anima are very supportive of Lendemain Organic, as we believe that you have to take animal welfare and animal rights into account when choosing clothes. At Lendemain Organic you are ensured cruelty free and vegan clothes at a sustainable company.”