BigCommerce users face the problem of viewing aggregated data in reports and aren’t able to get insights from individual payment gateways. But now, with this exhaustive reporting from Putler, it won’t be the same anymore.

Why in-depth reporting for BigCommerce is a must?

The traditional BigCommerce reports will provide you only combined data for multiple payment gateways that too for your single store.

Hence, for a better aggregated view of multiple stores as well as data from individual platforms at a single place, you need a better solution.

What’s notable about BigCommerce

BigCommerce powers over 85000+ online stores and has processed over $9 billion in transactions. That itself shows its worth. Here’s a scan through it’s features:

One of the easiest-to-use online store builder with a very intuitive interface / CMS

Built-in product review functionality

Very easy to add appropriate keywords to your products and site pages

Built-in blog allowing you to use inbound marketing techniques directly from your store

Good set of reporting tools

BigCommerce reporting & analytics

BigCommerce provides you a total of 11 Ecommerce Analytics reports for your BigCommerce store.

BigCommerce has done a pretty job in bringing out some strong store insights. Here is a quick run-down of its reports:

Store Overview Report

Real Time Report

Merchandising Report

Marketing Report

Orders Report

Customers Report

Purchase Funnel Report

Abandoned Cart Report

Abandoned Cart Recovery Report

In-Store Search Report

Sales Tax Report

Important metrics to look-out in BigCommerce reports

Purchase funnel & Abandoned cart stats

Analysing your sales funnel gives you data on the number of visitors who gets converted at each stage and how many fall-off at each stage. You also get the count of how many carts get abandoned.

Abandoned cart recovery graph

This graph gives you a visual representation of the number of abandoned carts versus the number of abandoned carts that were recovered. This is only if you have enabled the Abandoned Cart Saver feature.

Revenue and orders

Here, you can select a particular date range and compare revenue performance. Same with orders.

Product metrics

Keep a track on your best and worst selling products, fastest and slowest moving products, etc.

Customer data

Drawbacks of BigCommerce reporting

Though BigCommerce analytics brings up some useful metrics, it fails to cover the following cases:

Single store data

All the stats you see in your BigCommerce reports are for your single store / website. For multiple stores, you need to connect them individually and view separate reports.

Aggregated store data

Since, you can view data only for a single store and that store has multiple payment gateways to it, you will see aggregated data in the reports and not individual data for each of your payment gateway. Example – If you want to see customers paying money via PayPal & Stripe separately, you won’t be able to do so.

Multiple currency conversion

You can only set different currency to appear on your store for customers. But if you have multiple BigCommerce stores accepting different currencies, the individual transactions won’t get converted into the desired currency.

Deep insights on customers & products

Is Putler a better BigCommerce reporting & analytics alternative?

For first timers, Putler is a complete analytics and reporting solution for your business. Be it any store builder like BigCommerce, Shopify, WooCommerce or any payment gateway – PayPal, Stripe, etc. Putler gives you meaningful insights for your business.

It’s unique feature of consolidation, deduping and generating insights has made it a crowd favorite.

What BigCommerce users love about Putler?

Accurate consolidation from multiple sources If you have a single BigCommerce store or multiple stores (BigCommerce, Shopify, etc.) ; no matter how many payment gateways you use, you can connect any number of data sources to Putler and get insights for your business.

Aggregated and individual store insights Unlike BigCommerce where you aggregated reports for your store, Putler gives you aggregated as well as individual data for each of your store / payment gateway you connect to Putler.

RFM analysis and customer insights Get to know your different 11 customer segments – loyal customers, customers on the verge of churn, lost customers and more. Know how much each customer is willing to spend, their complete details – name, email, address, and more.

Subscription metrics For businesses into subscriptions, Putler brings up all the useful metrics like monthly recurring revenue (MRR), customer lifetime value (LTV), average revenue per user (ARPU) and others.

Visitor insights You can even bring your Google Analytics data to Putler and get your website performance at a glance – top acquisition channels, top landing pages, bounce rate and more.

Product insights Along with best and worst sellers, fast and slow moving products, you can keep a track on your product leaderboard, product vise sales and refunds, etc.

Subscription management & refund Using Putler, you can manage your subscriptions as well as issue refund directly to your customers.