Sunday, May 4, 2008

Marinade Recipe for Open House

In this slow market, we should be paying extra attention to all the marketing efforts we conduct in order to make sure they are being utilized to their fullest. Similar to preparing the roast or brining the turkey, open houses should have some prep time and exposure to a conducive environment before the unveiling. The city Fremont has rules regarding open house signs for realtors one of which is that signs can only be out for six hours (not enough time for a good marinade). Half of all the realtors seem to pay heed to the rules regarding the signage, and all realtors have good intentions but break the rules once in a while to get the job done. That's where the marinade comes in for us. This is how we do it.

First, we delivered color flyers the day before to all the residents living in the subdivision inviting them to attend. Next, we use the heavy, metal signs that allow us to place a flag in them and a rider up on top. On the rider we professionally printed the information "1pm to 4pm." Early in the morning after my run and still in my sweats, I place 6 or so of the open house signs out in full view early around 8am. Cars pass by for hours seeing that there is an open house, but, they see that it is starting at 1pm. These viewers can now make a mental note to return our way to visit the open house. Every bit helps, and it did.

The May 4th open house went very well with over 20 visitors. The feedback I received about the property was very good. Not to mention that my earlier sign post callers showed up around 2pm. I will follow up with them on Thursday the 8th to see where they are in the buying process. Four out of the twenty stuck around a bit and asked some good indicator questions.

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about me

Jeff Pereyda was born in San Francisco
in the 60's then raised in Sunnyvale during the mid 60's on through
the 80's.

Growing up in the Bay Area and thanks
to his parent's unique hobby of surf fishing, Jeff learned his
long-time passion for surf fishing from his parents who carted him up
and down the coast at an early age hitting California's hot spots.
Jeff recalls one of the most important things he learned from his
mom. “My mom always said, 'you always have to have at least one eye
on the waves.' They're unpredictable at times.” Later, in his
twenties, and after earning a degree in Marketing, Management and
Sales, Jeff went on to study at San Jose Christian College and now
holds a Bachelor's Degree in liberal studies. After returning to the
work force, Jeff later studied to become a California real estate
broker. “Professionally speaking,” Jeff continues, “real estate
is a lot like the surf. The real estate market has its definite
crests and troughs, but it can be unpredictable. You have to always
keep an eye on it too.”

Jeff has earned the International
Diamond Award from Coldwell Banker in 2014 and has been in the top
10% in his office. At present, Jeff continues to provide personal
attention to detail in all his real estate transactions and has been
quite successful in his property management portfolio as well.

During his personal time off, Jeff
enjoys surf fishing and brewing hand crafted beer using his very own
DIY recirculating infusion mash system in the back yard of his custom
Livermore home. Life is good,and if you ask, he'll be happy to share.