Pernod Ricard acquires 100% of tequila manufacturer Avion Spirits

Drinks industry news : French drinks company Pernod Ricard’s subsidiary Pernod Ricard USA has taken over full ownership of Avion Spirits by buying out the remaining stake it previously didn’t own from its joint venture partner Tequila Avion for an undisclosed price.

In July 2014, Pernod Ricard acquired a majority stake in Avion Spirits, which is the owner of the ultra-premium tequila brand Tequila Avion.

Commenting on the Pernod Ricard acquisition of Avion Spirits, Paul Duffy – the CEO of Pernod Ricard USA, said: “Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category.

“This acquisition is important for Pernod Ricard USA as we focus on premiumization and building brands that consumers are passionate about. We look forward to continuing to develop and grow this exciting brand.”

Pernod Ricard’s Tequila Avion cans. (PRNewsfoto/Pernod Ricard USA)

Tequila Avion is produced in the Mexican state of Jalisco from the Blue Weber agave cultivated in Jesus Maria, one of the highest located regions of the state.

According to Pernod Ricard, Tequila Avion is created in small batches using a careful, time intensive distilling method and ultra-slow filtration.

Ken Austin – the Founder and Chairman of Tequila Avion, commenting on the Pernod Ricard acquisition, said: “This clearly displays Pernod Ricard’s commitment to this high-potential brand which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition.

“The Pernod Ricard people, distributors and brokers have been and will continue to be key drivers in taking Avión to the next level.”

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