presence and reach? Processes and systems.
Subjects: • • • • Lack of a clear company strategy Lack of training opportunities for using a new software
Reputation.Weakness
Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. etc?
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by asking and answering each of the four questions. many times: • How can we Use and Capitalize on each Strength? • How can we Improve each Weakness? • How can we Exploit and Benefit from each Opportunity? • How can we Mitigate each Threat?
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.Creative Use of SWOTs:
The SWOTs are used as inputs to the creative generation of possible strategies.

 Want to launch a new business venture.  Market share is dropping.Who Needs SWOT Analysis?
A Company  When revenue.  Industry conditions are unfavourable. cost and expense targets are not being achieved. etc
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Customer service can be better. etc
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.Who Needs SWOT Analysis?
A Department/Business Unit
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When the team has not met its targets. A new business unit to pursue a new business. A new team leader is appointed.

Always apply SWOT in relation to your competition .
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. and where it could be in the future.Rules for SWOT analysis
Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT should always be specific. Keep your SWOT short and simple. SWOT analysis should distinguish between where your organization is today.

Some Brainstorming Rules
Everyone must participate No idea is stupid. everyone’s contribution is valid and important Build on the ideas of othersYou don’t have to agree with anyone else use initial ideas as a jumping -off point for more ideas
Be open-minded
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Always ask questions
Seek first to understand before being understood
Have fun!!!
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Without a clearly defined objective. you do need a clearly defined objective. Clearly defining each category will help you better plan your overall strategies. Because the SWOT Analysis for the most part is a list making tool. instead of actively solving problems. it will be difficult to focus on the problem or plan a way to achieve your goal. • You should also make sure you separate opportunities that are external to the company with strengths that are internal to the company.
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.Inherent Weaknesses of the SWOT Analysis
• First off. many times more energy can be consumed creating lists. it should be looked at as just one of the many productive tools to consider achieving objectives. • In order for a SWOT Analysis to work.