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An increase in Internet-based services of high bandwidth and quality is spurring the IPTV market to 16% growth over the next four years, according to the latest research from Technavio.

The analyst says that more than half of the world's population has access to the Internet, and it anticipates that there will be a rise in the number of users in the upcoming years. The commensurate increase in Internet services, says Technavio, will positively impact the IPTV market growth during the forecast period.

The researcher also noted that the growth in the IPTV market is being buoyed by a growing preference for VOD, an increase in connected devices and a growing preference for interactive services. “IPTV and VOD provide live and on-demand TV content. Hence, there is a growing preference for VOD in the market for IPTV,” said Ujjwal Doshi, a lead media and entertainment services research analyst at Technavio.