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Anheuser-Busch Turns on Brewery Lights Nov. 22, Adds Walking Tour

Now in its 28th year, the Anheuser-Busch Brewery’s famed holiday lights display will shine brighter thanks to new, enhanced guest experiences, including more lights, live music, fire pits for roasting s’mores, and complimentary seasonal beer samples for adults 21 and older.

The public is invited to get a first look at the new experience during the lighting ceremony at 4:45 p.m. on Friday, Nov. 22, which kicks off season-long holiday activities on the brewery grounds. This year, the red-brick buildings adorned with thousands of lights can be enjoyed up-close as part of a new walking tour beginning at the St. Louis Brewery Tour Center and winding through the brewery campus.

Guests can take in the sounds of holiday music from local musicians and snap photos with the Budweiser Clydesdales at the Clydesdales Stable. A family-friendly activity center will also be set up along the walking tour, where guests of all ages can get into the holiday spirit by decorating ornaments, and then step into an inflatable snow globe for a unique photo opportunity.

After strolling through the illuminated brewery, guests can gather around warm fire pits to roast s’mores. Adults 21 and older can toast the holiday season over a beer and try complimentary seasonal beer samples including Shock Top Chocolate Wheat, Stella Artois Cidre and Bud Light Lime Cran-Brrr-Rita. Fresh s’mores-making kits, kettle corn and hot chocolate will also be available for purchase.

Following the grand lighting ceremony at the Bevo Circle on Nov. 22, the holiday lights experience will be open every Friday and Saturday through Dec. 28 from 6-9 p.m. Guests can enter through the entrance to the Tour Center, located at 1200 Lynch Street.

The experience is free, and free parking is available in the designated Anheuser-Busch Tour Center parking lots, located on the corner of Lynch and 12th streets. The holiday lights experience is also wheelchair accessible and stroller friendly. For those interested in a guided tour, power trams will be available outside the Tour Center hospitality rooms to escort guests through the twinkling holiday lights.

Drive-through tours will still be available Sunday through Thursday evenings from dusk until midnight from Nov. 24 until Dec. 28. Visitors interested in the drive-through tour can enter from Arsenal Street turning onto Seventh Street and then traveling along Pestalozzi Street.

For more information visit The Biergarten Twitter handle (@BiergartenSTL) and the Anheuser-Busch and St. Louis Budweiser Tours Facebook pages.