Mobile SEO: Managing Googlebot & Your Mobile Sites

This impacts how you set up your site. Mobile sites that don’t support feature phones should use a same URL strategy - i.e. one where the mobile content renders on the exact same URL as the desktop content, and smartphone users are served the mobile version of the site using user agent detection (we call this the "Same URL" strategy). The reason you would prefer this is that your mobile site will then inherit all the SEO benefits of your desktop site (i.e. the link profile and other measures of content value and importance).