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L Brands has moved the distribution center for its Canadian lingerie retailer La Senza to
Columbus from Montreal.

The move of the distribution center — which officially began operations this week at the
retailer’s Morse Road campus — means as many as 70 jobs could be created in central Ohio.

However, company officials cautioned that a hard figure would be difficult to determine because
seasonal demands on the distribution operations could mean many more jobs — or fewer — depending on
the time of year.

The Columbus distribution center already had supported La Senza’s stores in the United Kingdom
and Turkey, so the facility can easily ramp up to add Canada and more than three dozen other
countries to its responsibilities, the company said.

The company confirmed the move in a statement: “To better meet customer demand not only in
Canada, but around the world, we are relocating the La Senza distribution center operations from
Montreal to Columbus.”

Burgdoerfer said during the retailer’s second-quarter report yesterday that the move “will put
expense pressure on the business in the near term,” but officials said the move would benefit the
lingerie company in the long run.

La Senza has been on the rebound since Limited Brands announced in 2006 that it would buy the
Canadian retailer for $628 million. Since then, La Senza has been overhauled and many locations
have been closed.

“The business was over-stored,” Leslie H. Wexner, founder and CEO of L Brands, said in May. “A
lot of stores that we closed were, literally, across the street from others. The La Senza fleet is
now in tiptop shape.”