White nationalists participating in the rally could be seen holding items with the team's logo, and the Red Wings said they are "exploring every possible legal action as it pertains to the misuse of our log in this distributing demonstration."

The Red Wings will be be commenting on the matter further, but NHL Deputy Commissioner Bill Daly said in an email to the Associated Press, "“This specific use is particularly offensive because it runs counter to the inclusiveness that our league values and champions. We will take immediate and all necessary steps to insure the use is discontinued as promptly as possible, and will vigorously pursue other remedies, as appropriate.”

A white nationalist group from Michigan called the Detroit Right Wings uses the logo and had been Tweeting about joining the protest. They have since deleted their Twitter account.