Simple Simon, Racks for a Pieman

We should all thank the fates we are not the marketing manager for pie crusts. A fragile, delicate product, far more frail and precious than even light bulbs. One who’s geometry is both round and tapered and refuses to stand for display. A freshness dated item that demands rotation and sales via FIFO … First In First Out. Here a simple solution: uncomplicated racks that billboard the product at retail, allow easy restocking and manual rotation, communicate brand (red) and deliver a promotional message for steadfast merchandising. Rest easy Pieman, your marketing manager has you well fixtured on this one. Only possible criticism? Yes the display does consume quite a bit of shelf space.

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.