Posts tagged "interaction"

Many companies with a strategy on digital marketing run a corporate blog to support this strategy. Blogs are important digital channels both to connect to customers and share since content reflecting your company’s brand image apart from your website.

However, it is not that easy to create a blog content regularly and manage a corporate blog. Among the efforts you should prioritize include creating content that will bring more followers, thus more sales and promote your agency through that.

What can be done for your online agency’s blog to be known by more people? Here are tips for blog promotion.

Did you know that Instagram is a major marketplace for the tourism industry? Instagram is quite popular with its colorful environment where experiences are shared through photos. Therefore, it has an important potential for digital marketing. Thanks to this advantage, it’s a treasure for all kinds of sales and marketing activities.

If you still don’t know how to promote your online agency on this channel, you can check the examples published previously on Instagram. The marketing methods of agencies on Instagram can inspire you.

Now that online travel agencies also use this platform actively, how can one stand out on Instagram which is a visual social media platform?

Visitor comments and preferences in various sites now matter for Internet users planning their travel. Social media comments are valuable sources of information for users wanting to obtain information about the property they will stay at or the airline they will travel with.

Therefore, social media is a crucial marketing channel for online travel agencies. Regarding their user potential, social media platforms can help online agencies to access potential customers. As HotelRunner, we have compiled the points where online agencies can benefit from social media effectively.

Building customer loyalty in the accommodation industry is a dynamic process which requires mutual involvement of the service provider and the consumer. There are different stages in interacting with customers in the travel planning process. Innovative strategies worth creating in each stage can help you create a sustainable loyalty program. A loyal customer base works in cooperation with you for the promotion of your online agency.

If you want to turn your target audience into brand advocates on the Internet, you should first determine which stages you can interact with them in. A study by the CornellUniversity on tourism industry investigates the stages exposed by potential guests and the interaction opportunities. According to this research, a person who wants to travel passes through 4 stages:

Preparation

Planning

Execution

Reflection

Each stage mentioned above can be turned into an interaction opportunity for your online agency. How?

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