The move was timely, especially with the news that Facebook is now trying to muscle in on its territory as a platform where gamers and game fans can follow live action.

Last week, it emerged that Facebook Live was introducing PC game and desktop live streaming, effectively meaning that users could broadcast gameplay live from their computer to their friends and followers.

Google’s YouTube has already begun attacking Twitch’s lead in the gamer space and, almost two years ago, it launched YouTube Gaming to offer live video streaming as well as full DVR playback.

With social media and e-commerce entering the fray, the game has never been more interesting.