It’s Now 6 Weeks Old -Magicbricks Iconography

Let’s take you to a flashback a bit and share how this Infant was conceived.

A great User experience has always been our priority on Magicbricks. We have gradually evolved from developing an efficient functionality on our Website, Mobile site and App to – creating a flawless and intuitive user interface for our home buyers.

However, off late we realised that it was time to go beyond the usual and create an identity that differentiates Magicbricks from other property portals. And our team of creative problem solvers pulled up their socks and pushed their pencils on a drawing board. And that’s how the ideation started.

The essence of icons

Icons have become an integral part of UI. They are powerful and depictive. Icons represent and help in recalling and defining the design language of a brand. They are not only good-looking, creative but also are a living character and don’t need explanation. They support UX communication, are attention grabbers and build strong storytelling about a feature or product.

In a nutshell, if designed well, the essence of an icon helps build on communication, visuals and usability of UI screen in a rather intuitive way.

How did we start?

Creating a Uniformity involved revisiting all the site pages, pop-ups, mailers, banners etc. for all APP, WAP & WEB to overhaul the experience of Magicbricks users.

Some tiffs, a lot of deliberations and a bit of melodrama led to creation of icons that are easy on the eye and yet have a distinct visual identity.

What we did?

We started with the colour theme in mind- Red & Black. All our icons were redesigned in red and black. Next step was to decide on the type icons to be used. So, our design practitioners chose line icons over solid icons for the fact that line icons depict detailing especially when it comes to showcasing project amenities.

The backdrop of immense brainstorming and ideation was the ethics and logic of a design journey. A few aspects that influence the iconography are:

Minimalist Approach – As it is the perfect alliance of form and function, Minimalist approach is something to ponder upon when building a dedicated iconography for a brand. Since online users prefer simple interfaces, this was our primary concern while creating icons.

Business Specific Effects – The next thought was to create icons for the audience who is matured, simple, less techie and…. . In other words, property buying and selling decisions are crucial decisions of life and our website welcomes users looking for serious transactions. This is where we strongly need to design something that is simple and candid yet classy.

Metaphorical Communication – Using visual metaphors from real world to communicate concepts which allow users to recognise and create a recall value. Symbols are created to represent different things since the users can interpret faster with imagery and styling. For eg: an exclamation sign or a red color instantly communicates and error or alert. Our team of designer thinkers created icons for different project amenities keeping this concept in mind.

This is just the beginning…

Our proficient team is all geared up to continue creating icons that resonate with our target audience and create a recall value for Magicbricks.