Then again, at least one Twitter user thinks this is all a viral marketing campaign for Animal Planet's "pet election."

UPDATE:This Fark comment from a user claiming to have successfully linked the October Surprise site to a rickroll prank from 2007 is getting a lot of attention.

The part about the alleged creators working together at Discovery could still support the pet election hypothesis, which is the one I'm personally rooting for.

UPDATE 2: Discovery Communications developer Jeff Hopwood confirms his involvement in creating the October Surprise site, but says it was commissioned by a third party, and claims he doesn't know what the surprise is (though he guesses it could be a viral marketing campaign).