CHICAGO, IL - August 2010 – WarmlyYours, the electric floor heating industry’s leading product and support service innovator, today named Colin Pinner the company’s new Director of Business Development. Pinner will leverage almost 25 years of sales experience, 12 of which were spent in the flooring industry, to expand WarmlyYours’ network of North American strategic business partners for the company’s floor heating product line.

Prior to joining WarmlyYours, Pinner served as the National Sales Manager at Nuheat Inc. He joined the company in 1998 as Pacific Northwest Key Account Manager and moved to Chicago in 2001, where he helped launch US operations and held the position of Midwest General Manager which led to his national appointment 2 years later. Under Pinner’s guidance, Nuheat’s US operations grew to 70 percent of the company’s total revenue.

"Colin's achievements-from launching US operations for Nuheat to developing multi-level authorized distributor programs-represent the caliber employee we were looking to bring on to run business development," said WarmlyYours CEO Julia Billen. "We expect that his deep understanding of the electric floor heating industry will help us continue our North American expansion."

"WarmlyYours applies an unwavering dedication to its customers and experience in floor heating that runs deeper than anyone else in the industry," commented Pinner. "It's great to be a part of a team that understands the wants and needs of its customers and continually innovates on top of its current product offerings."

About WarmlyYours

WarmlyYours manufactures premium home heating products that leverage radiant heating technology for maximum efficiency and customer comfort. Ultra-thin electric floor heating systems, snow melting products, mirror defoggers and towel warmers are just a few of the applications for WarmlyYours technology. Based in Long Grove, IL, WarmlyYours has been an innovator in heating products for more than 10 years. For more information, visit: www.warmlyyours.com.

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