Graphic designer, web designer, and web business entrepreneur. I wear a lot of hats, but my favourite hat is teaching YOU how to build a web business you love.

That's what this blog is all about. I want you to learn from my 10+ years experience, and my mistakes! I'm going to reveal how I evolved from a one-woman graphic design agency into a thriving Aussie web design business with 20 employees... without knowing a lick of HTML. 1000 websites later I've got all the tricks, tips, tools and resources you need; and you can have it all, just so long as you promise me you'll break free of 'web development hell' and start profiting!

This week I had two of my top-gun employees hand me their resignation letters... and I cried. I just couldn’t hold it back. I couldn’t stop the tears. I had the puffiest eyes trying to put on a brave face for everyone in the office but I felt sick. I felt panicked. I felt beaten.

I just wanted to crawl into a thousands holes and die. Have you ever felt like that?

You may have noticed I didn’t publish a blog last Friday. Why? Because I decided to give myself a break. It’s been a really tough few weeks (nothing compared to this week but anyway, still hard) and I knew I just needed to get away from it all.

I knew I had a million things to do, including writing a post just for you, and I even considered taking my laptop so I could work from our boat. But I quickly bitch-slapped myself and said “Don’t be stupid, they’ll understand, you work bloody hard, you deserve to take a day off. Tell ‘em all about it next week”.

Okay, let’s just get one thing straight… You are worth more than $500 per website. Full stop. Now say it with me:

“I am worth more than $500 a website.”“I am worth way more than $500 for a website.”

You studied hard, you work your butt off and you’ve taken the biggest risk of all going out on your own. You don’t need some halfwit who has no idea about design telling you that you’re only worth $500 for 50+ hours work, right? Right? Right.
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Last week we talked about Time Wasters, Tight-Asses and $500 Websites. It was great to see such an interesting and passionate conversation bubble up from it. (And one shirty email about the profanity in the title! Oops, sorry about that.)

We talked about the guilt of giving up too early, the AMEN’s to selling on value and the sheer frustration with stingy clients who think you should work for peanuts.

I’m experiencing a really big ‘shift’ right now. Can you feel it too? It's a good shift but in everything I do and the way I live my entire life.

If you follow my blogs, you’ll have read about how this year has been tough. That’s an understatement actually -- it’s been completely fucked. Gruelling. Heart-breaking. Trying. Nasty. And at times absolutely terrifying.

But I’m now coming out the other end and let me tell you…. I’m a whole lot richer for the experience.