Mistake #5. Hiring the affordable solution instead of the right solution (underspending on PR).

Mistake #6. Hiring a PR firm before it has demonstrated similar experiences and similar results to what you’re looking for. Just like they say in the auto business, ask for the Carfax; ask for the case studies.

Hiring a PR firm only on a project basis and not for proactive long-term success

Remember, quick hits are quickly forgotten.

Your relationship with your PR firm is critical to your company’s success in earning media coverage. Are you unhappy with your current PR firm? Before you call it quits, read Axia Public Relations’ free e-book How to Fire Your PR Firm. This guide will help you save thousands of dollars in lost opportunities and legal fees and ensure that when you hire the next firm, you are pleased with the outcome.

Clients love Jason’s passion, candor and commitment as well as the team he has formed at Axia Public Relations. He’s advised some of America’s most admired brands, including American Airlines, Dave & Buster’s, Hilton, HP, Pizza Hut and Verizon. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur and earned his certification in inbound marketing. He founded the PR firm in July 2002. Learn more aboutJason.