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Apparently, Paramount Pictures and Nickelodeon seem to be under the impression that you leave your dirty paperbooks out for the kids to see.

Ahead of the film’s February 6th release date, SpongeBob: Sponge Out of Water has received an unexpectedly steamy new poster, which seems to prove that the studios have completely lost track of who they’re marketing this movie to.

Yes, that’s right – the new poster for SpongeBob: Sponge Out of Water takes its cues from another February release: erotic novel adaptation Fifty Shades of Grey. Though the artists got the tone right for this tongue-in-cheek ad, there’s no getting past how uncomfortable it is to see a children’s cartoon transplanted onto a movie that just received a strict 18 rating over in England. “Look everyone, SpongeBob wants to have steamy, BDSM sex with you!” It declares. Cue the involuntary shivering.

The other spoof posters aren’t nearly as bad, mimicking Jurassic World and Terminator: Genisys, two of the other films featured in last night’s Super Bowl. At least those ones don’t make me want to lose my lunch.

SpongeBob: Sponge Out of Water finds the titular sponge tangling with a pirate (Antonio Banderas) and crossing over from the animated world of Bikini Bottom into our world in pursuit of a stolen recipe. The Paul Tibbitt-directed film hits theatres on February 6th.

Tell us, do you think the studios’ unusual strategy of directly mocking the parents who’ll likely wish they could be watching Fifty Shades of Grey instead of getting towed to this CGI/live-action hybrid will pay off, or end disastrously? Sound off below!