London Told To Wrap Up and Visit York This Winter

Cold and wet London commuters will be told to wrap up and head to York this winter.

The city's being promoted at key rail and underground stations in the capital including Paddington, Euston and Victoria with hopes of almost 400 new jobs over the next three years.

This high profile promotion for York is in addition to four special 3D screens in Covent Garden, each playing 15 second adverts promoting short breaks in the historic city of York.

The 3D adverts, which can be viewed without 3D glasses, will run in this busy central London location throughout December. The creative for the adverts centres on the ‘Wrap Yourself Up In York This Winter’ message which invites visitors to immerse themselves in the city, wrap up warm and explore the sights and sounds of York’s hidden depths.

Throughout the duration of the ‘York Wrapped Up’ campaign, which runs until March 2013, and is designed to boost bookings in the off peak tourism season, a promotional flyer will be sent out via Visitor Guide enquiries, national tourist information networks and key railway stations in London and the South East.

Gillian Cruddas MBE, Chief Executive of Visit York, said: "We are thrilled to be unveiling the first strands of the ‘York Wrapped Up’ campaign in the capital. Our marketing team has been working closely with designers to produce creatives that will capture the imaginations of Britons all over the country and inspire them to choose York, a ‘must-see’ city that’s so easy to get to, for winter getaways."

Gillian continued: "York Wrapped Up’ signals the start of an exciting phase for Visit York as we embark on a three year mission to raise awareness of the city as an ideal holiday and short stay destination. We look forward to working with the city’s hotels, restaurants, retailers and attractions to help boost the local economy by £22 million over the coming three years.’ The three year campaign will also help create an estimated 391 new jobs in and around the city."