There’s nothing wrong with in-depth analysis and positioning. In fact, StreetSmart is very good at those, too.

But in our experience, it’s the day-to-day communication tools that are often overlooked or ignored. And that’s too bad. Because seemingly insignificant “basics” frequently have as much impact on customer relationships (and revenue!) as the big things. Sometimes more.

In other words, it’s not just the big picture that’s important to your business. Smaller initiatives can build credibility, trust, loyalty, referrals and revenue.

What kind of little stuff?

Things like…

• Creating emails that customers not only respond to, but share

with friends and potential customers…

• Knowing when (and why) to stand during a presentation….

• Turning a critic into an advocate…

• How to justify your pricing, fees, and costs…

• Creating a memorable presentation – with one slide...and more…

There are all kinds of subtle ways to make customers and potential prospects pay attention, remember and act on your sales message. And StreetSmart knows them all.