MARKETPLACE ROUND-UP

After six months with no name, the Baltimore CFL franchise
is expected to pass on choosing a nickname, preferring to call
themselves the Baltimore Football Club (Baltimore SUN,
12/16)....A Video Storyboard Tests survey due out next week shows
Pepsi topping the list with America's favorite ad for the 3rd
quarter. The other nine: McDonald's, Little Caesars, Coca-Cola,
Bud Light, Nike, Miller Lite, Shell, Energizer and AT&T (USA
TODAY, 12/16).