Know Your Audience

Before creating your information graphic, you’ll have to decide how to tailor it to best benefit the readers. Adults in a professional setting will be able to handle more text, but you may want to rely on charts and pictures to present your information in other settings.

Knowing what will hold your audience’s attention will also help you choose appropriate images. Young students will respond well to fun characters, but business people will appreciate a chart that condenses the information.

Making Infographics Easy

You can draft your infographic by hand, but there are also online graphic design programs to make the creation process simple. These programs allow you to place text, select basic clip art and plan the layout of your information graphic.

However, if you need additional help getting started, you can choose from Adobe Spark’s infographics templates. They’re free to use and are a great source of inspiration!

Using Infographics to Educate

From bloggers to business owners to educators, infographics are a helpful visual aid that can illustrate ideas when words aren’t enough. Creating one can enhance a presentation and leave your audience with a powerful message they’ll remember.

Now you know the answer to the question, “What’s an infographic?” so it’s time to make one! Your infographic might even go viral!

Be sure to check our blog regularly for more digital marketing and design tips!