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Book Buzz: Stephen Colbert pokes finger at Amazon

Stephen Colbert has officially entered the Amazon/Hachette fray. The comedian, and Hachette Book Group author, spent last night's Colbert Report discussing the growing controversy around the online retailer.

The comedian, a Hachette Book Group author, spent Wednesday night's Colbert Report discussing the growing controversy around the online retailer. "I'm not just mad at Amazon," he said. "I'm mad prime."

Colbert dug into the tactics Amazon has used to dissuade customers from buying Hachette books, making plenty of puns based on Hachette titles. He also mentioned that Amazon has removed the pre-order button for The Silkworm by Robert Galbraith, the pseudonym of Harry Potter author J.K. Rowling, calling Amazon CEO Jeff Bezos "Lord Bezo-mort" and showing a photo-shopped picture of Bezos looking quite a bit like the famous Potter villain. Rowling has also noted the controversy, suggesting other placesreaders can go to buy her book on twitter.

Colbert also brought out a a special package for Amazon that "ships immediately," which he opened to reveal a blurred middle finger. He then explained, "customers who enjoy this, also bought this" (adding his second middle finger).

The comedian rounded out the segment by bringing out fellow Hachette author Sherman Alexie (The Absolutely True Diary of a Part-Time Indian) to discuss the controversy.

"I'm just happy to be here. If Amazon had been in charge of the travel it would have taken me two to five weeks to get here," Alexie deadpanned.

In a last act of defiance to Amazon, Colbert has even put the book California by Edan Lepucki up for sale on his own website, through vendor Powell's Books. When you guy there to buy it you can also download stickers that say "I didn't buy it on Amazon."