Yakima Products B2C campaign

Part of an ongoing campaign telling a story about the client’s multifaceted product line.

Sometimes the most important attribute for a copywriter is sheer stubbornness. I must have written dozens of headlines for this little ad and wasn’t satisfied with any of them.

I was getting frustrated, but I knew that magic out-of-the-park line was in there someplace. Finally the old notepad-by-the-bedside table trick paid off. Once the headline was in place, the copy was done in less than an hour and I handed it off the the agency and client. Who both loved it.

Primary Sidebar

Bug Collection

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A few hours on top of the car and your bike can pick up enough flying, creeping, crawling things to look like an entomologist’s dream. Or a cyclist’s nightmare.

So‑‑ for those who would like to give up bug collecting‑‑ there’s the the ingeniously designed, precision‑made, stress‑point reinforced, strategically waterproofed, easy‑to‑install, form‑fitting B‑String. From Yakima.

In less than sixty seconds, your road or mountain bike is protected from a huge variety of flora and fauna, including all 950,000 species of Order Insecta. Not to mention dirt, dust, road grime, and prevailing weather conditions. All for the price of a pair of cycling shorts.