The Challenge

Acura wanted to do something digitally touchable, socially powered and something that had truly never been done before at the Sundance Film Festival to elevate their festival sponsorship.

The Execution

We installed Acura Prism, a network of interconnected, and socially charged large scale sculptures. The design of the sculptures and interface were tied closely to the new Acura branding . Each sculpture contained a 360º prism touchscreen that aggregated and beautifully visualized all the local trending social chatter. An expansive dataset was used including Twitter, Instagram, Foursquare, Facebook, the New York Times, the entire Sundance database and more. The sculptures at the Sky Lodge also changed color depending on the weather in Park City- hint, it’s cold.

A satellite sculpture placed elsewhere at Sundance, greeted people with warm pulses of color, and then encouraged them to love their favourite festival films. It acted as collection points for social content from the festival, which contributed to the main sculptures. The installation also included a mobile web app. Users of the web app could view a pocket version of the visualization, as well as bookmark items from the physical installation to view later.

The Strategy

What if we could take all the trending topics on social media from Sundance and makes it meaningful for everyone? We wanted to design touchable sculptures distributed throughout park city to attract consumers in a physical way to participate with the ongoing social media conversation.