The expert brand of Turkish durable consumer goods industry that has leadership, environmental friendship, innovativeness, design and technological superiority and the first name that comes to mind when it is asked the number one 'brand' in Turkey. A brand with the most powerful, common, expert sales and after-sales-service of Turkey besides its wide product range including white goods, built-in products, electronic products, small home appliances, fitted kitchens, combi, air conditioners and system air-conditioners.