Search

SCION brings high style, urban savvy style to Montreal

MONTREAL, Jan. 14 /CNW/ - Those who are members of the SCION Nation or want to find out more about it can do so at the Montreal International Auto Show. That's where SCION makes its official full lineup Canadian debut with three highly customized, urban aware models.

"SCION drivers are a new generation of new and enthusiastic car buyers who feel it's important that what they drive expresses their individuality in the same fashion as their clothes, music and lifestyle in general," noted Larry Hutchinson, Director for SCION. "The SCION generation represents one of the fastest-growing demographics in Canada, and many of its members are still looking to buy their first car. For these people, we are pleased to have three stand-out examples of the promise and potential of SCION in Montreal."

Members of Canada's SCION Nation can see these exciting models at the Montreal International Auto Show - January 15-24 at the Palais des congrès.

"SCION's first 45 Dealers have been selected and all are gearing up for our official Canadian launch in September, 2010," Hutchinson continued. "Our urban savvy, high style, highly customizable models are exactly the type of vehicles that customers have told us they want and we look forward to reaching out to this new generation of Canadian drivers in a way that is relevant to their unique lifestyles. To get things rolling, we have just relaunched our Canadian web site and SCION can be found at Igloofest in Montreal this week."

Are you a member of the SCION Nation? Find out at www.scionnation.ca - an online community for the next generation of stylish, urban Canadian drivers. The site features high-rez images of customized SCION vehicles, a behind the scenes look at SCION's 2009 season in Formula Drift, a SCION events calendar, and links for users to share images, videos and other content via Facebook, Twitter and RSS.

Igloofest

When it comes to events SCION is a strong supporter of the dance music community. SCION is presenting the Igloofest opening weekend featuring DJ Jesse Rose from Made to Play on January 14th. Igloofest features dozens of the world's cutting edge DJ's from many different genres of dance music and takes place every weekend January 14 - 30 at Jaques - Cartier Quay at the Old Port of Montreal. SCION will have a 2010 xD on display that has been customized by Toyota Racing Development (TRD). Igloofest attendees can find our xD in the igloo village where SCION will be giving away SCION CD Samplers and other goodies while supplies last.

SOURCE Toyota Canada Inc.

For further information: For further information: For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca