They've just opened a CEX in my town. I also have no idea how to say it. I mean it's 'sex', right? But that can't be right? Can it?

Anyway, it opened about a month ago and it already has that CEX smell in there (sweat and desperation?) Didn't smell like that when the same premises was Game. I guess they get the aroma in cans and spray it round the store before opening?

Thinking about. The smell of sweat and desperation kind of fits with a store pronounced 'sex'. Maybe it's a branding thing...?