Kid Rock: Senate Stunt Was a ‘Riot’

Kid Rock says he enjoyed watching the media “losing their s---” over his fake Senate run earlier this year – but he’s also expressed sorrow for those who offered genuine support for such a bid, and admits he may yet face “repercussions” for the stunt. The suggestion that he could run as a Republican candidate surfaced in February as a rumor, but he then took it further – despite having no real intention of taking up politics full-time.

"It might be one of the dumber things I've ever done, but it was a f---ing riot," Rock told Billboard. "Man, some of the s--- that went on was unbelievable. It started to become real, which got a little scary. I mean, I just don’t understand who looks at Kid Rock and goes, 'Yeah, I see a senator there ...' But it was still a lot of fun in a lot of ways.

"The press started having their little laugh with it, like they always do. This time I thought, 'Y'know, I'm gonna f--- with them a little bit.' We said, 'Alright, we're gonna run with this,' and of course I'm not running for Senate. We were leading everybody on. Man, we had a blast. Every time we'd do something, just watching the press losing their s--- over it was hilarious. There were times we couldn't stop laughing."

As time went on, people close to the spoof even began to become convinced, he revealed. “Even one of the people who was part of the whole thing, and there were only a few, about two and a half months into it, called me and went, 'Dude, are you seriously gonna do this?' And I'm like, 'What the f--- are you talking about? You were in on it when we set this whole thing up! You were one of the designers of the plan!’”

He acknowledges he had bad feelings about having misled people who believed in him. "There were calls and letters that came to me from all over that wanted to help me out, that really believed in me that I could get there and make a change. There were governors, there were the highest levels from the White House down to local leaders and neighbors and things like that."

Reaffirming his interest in politics and his support for U.S. President Donald Trump, Rock reflected that he was "not sure what the repercussions" might be from his stunt.