"We launched our streaming radio service in 2011. It's interesting to see Apple react now and it seems they continue to play catch-up," said Nokia Entertainment CEO Jyrki Rosenberg.

"Nokia Music will stay true to our mobile-first approach and continue to deliver an extremely simple, personalised and contextual way to discover and enjoy music on the go.

"Our fully automated personalisation and the ability to save your favorite playlists for offline use combined with no requirement for registration, no payment and no ads continues to resonate with listeners around the world."