Make more money, in less time, by learning how others built their coaching practices.

And then? Create your OWN blueprint.

The Coaching Blueprint is a marketing program that teaches life coaches how to build profitable, fulfilling businesses. Less effort and exhaustion, more ease. How? By learning the systems that work best for you, you create your own blueprint. Your business, done your way.

This is marketing that actually feels easeful and authentic–because you’re just being yourself.

Check in to see if you are carrying any ‘shoulds’ around a marketing strategy. You don’t have to do anything. It’s about finding the right approach for you. Pick marketing strategies that work with who you are, and your strengths.” –Tara Mohr, creator of the Playing Big program

“The Coaching Blueprint helped me gain clarity around my offerings, and weed out some of the things that were not really in service to my clients, dreams, and goals.

My practice is now growing and evolving beyond my wildest dreams, as I share my love of community-centered strategy, big ideas, and living life unconstrained with the world.” –Danielle Nelson, Life Coach, lifeunconstrained.com

“The Coaching Blueprint has opened my eyes on what I truly need to lay a solid foundation and build my practice from the ground up. Working through Module One provided me with more value than any class I’ve taken.” –Debra Smouse, Life Coach, debrasmouse.com

Get access to interviews with these experts who share how they built successful businesses–all interviews are included in the Coaching Blueprint program.

FAQ

How much time will it take?Some coaches have finished The Coaching Blueprint in as little as 30 days. The chapters and videos are designed to be digestible in smaller pieces that work together to create a holistic blueprint for your practice.

Does this explain how to go beyond one-on-one coaching?YES. The first four modules focus on helping you to solidly establish your client practice, and then the bonus module gets into how to take it further: leading retreats, writing e-books, creating e-programs, leading e-courses, and more.

I’m a coach who works with a specific niche of people–can I use this?YES. I chose to interview coaches across varying niches. If you’re a creativity coach, a business coach, a health coach, or even a counselor or therapist, The Coaching Blueprint will apply to you.

“Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways are how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson, Life Coach, mindsetdestination.com

“I’m not exaggerating when I say ALL OF IT is useful. Incredibly so. TCB is one of the best investments in my biz to date. The video interviews are great because you gain a broader view of coaching from a variety of perspectives, the content is useful in ways you can immediately apply to your coaching practice, and the online biz savvy is invaluable.” –Toni McLellan, Life Coach, makearoo.com

Kate Swoboda, creator

In the Coaching Blueprint, I’m sharing how I created sold out e-courses and retreats, a wait-list for clients, speaking invitations, and more.

My name is Kate Swoboda, also known as “Kate Courageous.” When I first started my coaching business, the only resources I saw were slickster sales tactics trying to manipulate people into becoming clients. I wanted to teach life coaches that they could create their businesses in alignment with their values and integrity–that they could find ways to feel good about marketing!–and still make money.

In the Coaching Blueprint digital marketing program, I’m sharing all that I’ve learned, with you. Included? Interviews with other coaches who shared their paths to success.

I’ve lead marketing seminars and jammed with best-selling self-help gurus. I’ve had a wait-list for clients so long that I had to stop taking on clients. My retreats have sold out. I was a breakout session speaker at the World Domination Summit, and I’ve written for Entrepreneur, ProBlogger, MindBodyGreen, The Daily Love, and more.

Life coaching is a business, plain and simple. The Coaching Blueprint teaches you effective, sane, sustainable approaches to building your life coaching practice, making it profitable and not getting sucked into overwhelm.

Ready to begin?

“If Kate’s Blueprint had existed sooner, it would have saved me a lot of time and fretting about this stuff… my sales page got an immediate make-over upon reading the Blueprint. Thanks, Kate!” –Laura Simms, Career Coach, withlaurasimms.com

“I used to feel that I never had anything worthwhile to tweet. I’m doing the program’s questions in the early morning and am having so many insights that I have lots to tweet about. Totally awesome!” –Pam Hirsch, Life Coach, aconnectedlife.com

“Reading and working my way through Kate Courageous’s The Coaching Blueprint–So much I can put into practice right NOW! If you are an acupuncturist or herbalist, this is for you, too!” –Emily Perry, yoga instructor, EmilyPerryYoga.com

“I am impressed that you did such a fine, fine job of passionately and elegantly making a beautiful product–worth way more than you charged.” –Bob Beverley, Psychotherapist, bobbeverley.com

Rave Reviews

“I was *just* getting started when Kate and TCB came into my world- I had a few clients, but was still figuring out my offerings, my voice, my style. I felt totally overwhelmed and alone, like I was the only one who had EVER struggled with this stuff, right?…Kate lays out the foundation for building not just a successful coaching practice, but defining “success” in my own terms…That set me up for a happier, more lucrative (!) practice in the long term, anyway! And she does it all in accessible, manageable terms and timeframes- as someone who tends towards overwhelm, this has been incredibly important!” –Heather Day, Life Coach, vitalbeingwellness.com

“I’ve owned Coaching Blueprint Program for three years and it’s the only business resource I keep coming back to, over and over again. I used it when I was setting up my business, then I returned to it when I needed to rethink my messaging and most recently I used it again to help me with creating and running a tele-summit.” –Natalia Chouklina, AchievetheImpossible.ca

“After going through the Coaching Blueprint, I had a huge sigh of relief. It’s so easy to get caught up in the race to “make 6 figures” and get caught in the comparison trap online, but after reading TCB, I was so eloquently reminded WHY I became a life coach in the first place: to help women find their confidence, and be damn proud of who they are. It really helped to put things into perspective for me, and sparked my creativity and passion again. I have a renewed sense of excitement to build on the foundation of my business. Kate has a way of cutting through all the bullshit and bringing you back to a crystal clear center. This is honestly the only program that I come back to again and again, and still find value from it. Thanks for being such a badass boss lady Kate!” –Mandy Grier, RecklessBliss.com

“I was in Coaching Kindergarten when I ordered The Coaching Blueprint. It sounded like exactly what I needed to help get me all the way to graduation. My own personal tutor for the road. Well–The Coaching Blueprint is allowing me to skip grades and sometimes – even skip school. Skip the work? No way! But the whole, “lessons learned the hard way” part? That’s moved me forward at lightening speed. At this rate – I will be graduating with Honors. “ –Melissa Blevins, Life Coach

“I’m not exaggerating when I say ALL OF IT is useful. Incredibly so. TCB is one of the best investments in my biz to date. The video interviews are great because you gain a broader view of coaching from a variety of perspectives, the content is useful in ways you can immediately apply to your coaching practice, and the online biz savvy is invaluable.” –Toni McLellan, Life Coach, http://www.makearoo.com

“I love that Kate takes into consideration those of us who work full time and are starting a part-time coaching business. Incredibly useful takeaways is how to schedule your blogs, manage clients and develop products. Thank you Kate for this valuable product!” –Zivana Anderson, Life Coach, mindsetdestination.com

“I sincerely LOVE, LOVE, LOVE it…I seriously felt like you wrote it for where I am with my business.” –Valerie Tookes, Holistic Health Coach, HerHolisticHealth.com

“I’m eating up the interviews with the ten coaches and two counselors interviewed for the Blueprint. This alone is worth the price of admission, since paying for 30-60 minutes of time from each of them would probably set you back 15-20 times the cost of the Blueprint itself!” –Alexis Helmrath, Life Coach, alexishelmrath.com

“Your voice comes across really clearly, with deep sincerity. Your motivation to be of service to coaches is transparent and ALIVE. You push people’s comfort zones, which is so important, and then you assure them that you know you’re pushing, but it’s only because you love them…what a service you’re providing in creating this.” — Rachael Maddox, Life Coach, RachaelMaddox.com

“The Coaching Blueprint has opened my eyes on what I truly need to lay a solid foundation and build my practice from the ground up. Working through Section One (Foundation) provided me with more value than any class I’ve taken. The Coaching Blueprint encouraged me to dig into what feels right for me and gave me the guidance, support and tools I need to create a practice that reflects who I am at my core so I can best serve others. “ –Debra Smouse, Life Coach, debrasmouse.com

“I am impressed that you did such a fine, fine job of passionately and elegantly making a beautiful product–worth way more than you charged.” –Bob Beverley, Psychotherapist, bobbeverley.com

“I just wanted to take a moment to thank you for creating such an excellent program for coaches like myself. I’ve been taking my time, thoughtfully answering the questions you present, and listening to my core self for the answers. It has been truly transformational.”
–Linda Mendenhall, CPC, lindamendenhall.com

“Loving The Coaching Blueprint!”

–Kerrie Blazek, Life Coach

“Absorbing and LOVING The Coaching Blueprint by Kate Courageous!”

–Christina Seitz, Life Coach

“It is an amazing amount of quality information that adds so much value to my business and to me. I can see the amount of energy and love that has gone into it and I am so appreciative of you creating it. “

–Lotus Kruse, Life Coach & Yoga Instructor

“Thank you for the gift of TCB preview; it ROCKS! Love it.”

–Carol Neilson, Life Coach, carolneilson.com

“Just pre-ordered The Coaching Blueprint and I think it’s going to be exactly what I need…on so many levels.”

–Jodi LeBrun, Life Coach, jodilebrun.com

“Thank you for putting together such a tremendous resource.” –H.C., Life Coach