IBM Contact Optimization

Smarter Marketing with the new IBM Contact Optimization

IBM Contact Optimization delivers the most relevant and profitable offers to your customers at the right time. Every time. Meet and exceed marketing engagement and conversion objectives while reducing customer contact fatigue. Solve for complex outbound campaign conflicts in order to optimize effectiveness across campaigns. By improving offer effectiveness, marketers have a much better chance of exceeding their engagement, conversion and customer loyalty objectives.

Boost customer engagement

Optimize campaigns and communications for each customer based on their interaction history and your business objectives. Deliver more relevant offers to increase engagement and conversion.