Industrial Revolution Welcomes New Sales Manager

Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is pleased to announce the addition of a new sales manager to its team. Aaron Olsen brings more than 20 years of outdoor sales experience to the position, with a strong focus on specialty retail.

Olsen comes to Industrial Revolution from Outdoor Adventure Sales, where he served as a sales representative and account manager for The North Face specializing in outdoor gear, footwear, luggage and e-commerce. His main role at Industrial Revolution will be expanding the company’s customer base and increasing brand engagement with core customers by broadening the national sales force and specialty dealer network. Olsen’s deep outdoor retail knowledge and lifelong passion for the outdoors will be crucial in helping Industrial Revolution meet the growing demand for its quality products.

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“Aaron brings great energy and experience to our sales team, and will solidify our support and commitment to specialty retail,” said Graeme Esarey, President of Industrial Revolution. “With his help, we will be able to take even better care of these important customers.”

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"I am thrilled to join a IR, a diverse group of talented professionals,” said Olsen. “Industrial Revolution's product offering is robust and helps folks enjoy the outdoors. I am all about that, and I am stoked to be part of this team!"

Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety, and comfort in the outdoors. In addition to UCO Headlamps, Candle Lanterns™, Stormproof Matches™ and portable grills, Industrial Revolution makes Intova waterproof action cameras, YayLabs! Ice Cream Balls and Pedco tripods and clamps. The company is also the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire® products such as the Spork and FireSteel®, and US and Canadian distributor of Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.

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