Parks Associates today announced the early sponsors and preliminary agenda for CONNECTIONS™ Europe: Monetizing the Digital Home, 13-14 November at the Crowne Plaza South in Amsterdam. The executive conference, produced by Parks Associates in association with ESNA, explores new business opportunities in connected home and entertainment value-added services through high-level analysis, global and European consumer research, and information on emerging and converging technologies.

“CONNECTIONS™ Europe offers a unique experience, combining consumer data and executive expertise to analyze the emerging opportunities in Europe and around the world,” said Stuart Sikes, president, Parks Associates. “With technologies converging around the multiscreen concept, companies need to understand the full connected home ecosystem to stay competitive and capture all opportunities.”

CONNECTIONS™ Europe provides this necessary perspective through sessions and networking with international executives and potential partners. Parks Associates’ research team will lead sessions on personal cloud solutions, OTT strategies, and multiscreen services as well as the home automation value proposition for service providers and energy utilities.

"Over 50% of pay-TV subscribers in Western Europe have access to TV Everywhere services, but the percentages of broadband households who actually use these services range from 16% in the U.K. to only 6% in Germany," said Brett Sappington, Director, Research, Parks Associates. "Following a rapid rollout, operator strategies now must shift to integrate these services more fully into their portfolios of value-added services, with reliable session quality and cohesive interfaces across platforms.”

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities.

CONNECTIONS™ Europe: Strategies for Security and Smart Home will take place 10-11 November 2020 in Amsterdam at the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.