How Kathryn32 started their logo design journey

Company name

Overview

We are a new, casino hire company based in London, UK, and we need you to come up with a brand image for us.

The company want to convey a modern, stylish, sophisticated, classy, chic and upmarket image.

We are a new company, so our image is very important to us, as it has the ability to attract customers.

Thanks and good luck!

Tell us a bit about who you are and the people you reach

Our target market will be made up of a wide range of people, but we would like to market ourselves towards both corporate clients and people holding exclusive private functions. Obviously, with the nature of the business, we are appealing to adults only, and the brand image must convey luxury and elegance.

We want to appear modern, yet classic. This will help us to appeal to a wider audience.

Requirements

For this contest we require a logo and it must include our name "Harlequin". Subsequent contests will be held to design the website, banner ads and other marketing tools.

We want our logo to be stylish, fresh, contemporary, and upmarket. Modern yet classic.

Being a Casino hire company, we have strong links to Las Vegas. We adore Las Vegas and all it's bright lights and craziness. However, If you choose to design something around a Vegas theme, please be sure that it remains sophisticated and avoids looking tacky or garish.

We'd also like to see the image of a harlequin implemented in some of the designs perhaps, but this is by no means necessary.

To help you get started, here is a list of some words or themes we would like to convey with our brand. Perhaps you could focus on one in particular, or combine a few ideas to create the logo:

HOWEVER if you have ideas of your own, please feel free to be creative. We love to be surprised and we'd love to see what you come up with on your own.
Please avoid bright, garish colours, balloons and fireworks! We are looking for a more modern, slick and contemporary brand image.

Thanks for taking the time to read our brief. We look forward to seeing what you come up with, and remember, be as creative or as minimalist as you like.
Best of luck to you all.