Starting his creative career in photography, Cyril Masson's passion for strength and beauty have led to an impressive body of work ranging from over 10 years of collaboration with NIKE and some of the World's elite sports stars to commercials for brands such as Samsung and Garnier. His outstanding work with athletesí physiques and personalities always ensures powerful execution to dazzling effect. He possesses a natural ability to create a high octane style when necessary but also achieves a tenderness and gentle humanity if that's what the project deserves. A true Directorial talent, Cyril knows how to capture a reality and wow with his execution.