A LITTLE BIT ABOUT CAM: I’m from Connecticut, grew up playing hockey and skiing all over the north east as much as possible. Every summer my family heads out to Nantucket island off of Cape Cod, Massachusetts, which I now consider my home-away-from-home. When I was in high school I was part of an EMT program where I responded to hundreds of emergency calls, driving an ambulance or caring for patients. I always had a good feeling that I’d end …

Written by: Guy Peires and Robin Baudreau Empathy – industry buzzword or legitimate key to unlocking the mystery of marketing? Most signs would likely point to both, but the main question should be: how do we keep empathy from becoming only a buzzword in this industry that loves to hammer buzzworthy concepts to death? We all know what empathy is – at the very basic level, empathy is the ability to understand and share the feelings of another. It’s not only …