MAISONLEJABY celebrates women’s shapes

The French lingerie brand shakes up the aesthetic dictates through its new collection which sublimates women’s bodies.

MAISONLEJABY, located in Saint-Germain-des-Prés for over a year, continues to strengthen its image including through a presence at the Bon Marché since last April. Turning our physical complexes into an asset and even a privilege, such is the credo of the French brand. Their collection, via the campaign Perfect Imperfection, deconstructs the codes of beauty and reconciles us with our dear little defects through an elegant line that fits our curves. Natural, bright, imperfect and different have become the keywords. There’s audacity at MAISONLEJABY, asserting their artistic ambition by mixing refinement and modernity. “The most beautiful seduction is being yourself”, says Iwona, Director of the intimate boutique of rue des Saints-Pères, which offers a selection of the best creations and the redesigned iconic pieces (the triangle) with a lace of Calais inlay. The top collection for winter/spring? Nufit (Sporty-Chic), Nufit Galaxy (glittery equivalent), Miss Lejaby (floral print) and Soie-moi (potential bestseller). The permanent colours (lily, black, nude) and winter trends (khaki green, bordeaux red) or summer nuances (pale pink, lemon) are displayed at MAISONLEJABY as well as the sizes (from 85A to 100F in the shop, even 105G online). The House reinvigorates its style, beyond comfort and well-being, by magnifying the generous or slim silhouettes of women who are at ease with themselves… without complexes.