Businesses Are Failing To Get The Most Out Of Their Mobile Apps

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

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Accenture’s report, which questioned nearly 2,000 senior IT decision makers in 15 countries around the world, also found that only just over half (52 percent) of businesses were employing a testing program that includes user feedback on their apps, meaning they could be hugely missing out on what aspects their users really need.

However, the security of these apps was also mentioned as a particular issue, with nearly half of the survey respondents (49 percent) citing security as the greatest challenge faced in managing and developing mobile apps.

And this challenge extends to the actual running of the apps themselves, as despite nine out of ten respondents saying that they saw high customer demand for effective mobile apps, only half of respondents reported that they felt these apps could not be appropriately secured for business purposes, and only 45 percent of them have crash reporting in place.

The other major challenges cited were performance issues (37 percent), such as crashing and bugs, although over half had implemented some kind of bug fixing or tracking system.

“To get the best results from apps, businesses must do rigorous testing before launch and robust app management once deployed. Not only does this help to provide the best possible user experience, but it will also help make sure that security challenges are addressed as an ongoing priority.”