Let me tell you about the guidelines I’ve made for myself, and how they apply to both food and blogging …

1. Shop local. People care more about the source of their goods these days. Whether it’s toxic toys made in China or snapper from the Gulf of Mexico, origins matter. With groceries and dining, shopping locally diminished the gigantic carbon footprint from American industrialized food. With blogs, it means you know who wrote it and his authority/credibility.

What’s my authority level? Where’s my credibility from? It’s all up to you. I have to earn it with each word, and I can lose it in an instant. The better I do, the more you read, the more my authority goes up in your eyes. And the better you know the source of these blog posts.

2. Use only the best ingredients. You can’t half-ass it when it comes to cooking. I like to use fresh produce in season when possible. I can substitute ingredients — either for experimentation or as a necessity — but it all depends on how well I know my stuff. But no margarine, only butter. No frozen, only fresh.

When you mix up your blog posts, are you using your best material? Or are you just half-assing it? Use high-quality information, heaping cups of kindness, a dash of reason and a sprinkle of humor. Bake. Serve hot.

3. You can’t eat atmosphere. As a restaurant critic for our hometown newspaper, I reviewed more than a hundred eateries. Not to mention, I dine out regularly. In every place I’ve been around the world, I’ve had some wonderful meals. Sometimes, in posh settings, but often in very ordinary surroundings. More often than not, the company matter more than the decor.

The color of the wallpaper doesn’t make the steak taste better or worse, at least, not for me. And while I’ve debated many, many times online and off about blog design vs. content, I say content matters more to readers and to search engines. That isn’t to say you can’t have both, but many beginners focus too much on design, which can be outsourced, rather than good content, which rarely can be outsourced.

4. A recipe is just a starting point. I have all kinds of secrets to blogging: how often to post, how long to write, what keywords to use, how to test headlines and so forth. You would be underwhelmed at the actual tips. They’re pretty straightforward and easy to follow.

And, it’s only one way to do it.

I can give you a great recipe for potstickers, but if you know your way around a kitchen, you could probably make 10 times better. A new twist, a version with less salt, an easier way to make them. It’s just a list of ingredients and steps waiting for your creativity to enhance it.

Your blog can be done any number of ways. It’s just a starting point. But make it something really tasty and interesting.

5. Food is love. Either you get this or you don’t. We cook for people we care about. We share a meal with friends, family and loved ones. Our best moments often happen around a table filled with lovingly prepared dishes and a sense of instant camaraderie.

Your blog is love, or it should be. Do you make it with love? Do you love the ones you serve it up to? If not, consider why you’re doing it at all. It is not a place to be stingy or careless. You share, you tend to your guests, and you invite them to come back anytime for more.

Food for thought, right? Pull up a chair, because this is only the appetizer …

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More love to give: The speakers issued a challenge to each other: Ask readers to match the $3,000 raised by FoodBlogSouth for two very worthy causes. That’s quite an accomplishment for a first-time conference, and a huge amount to match.

Southern Plate: “If you put your heart into your blog, you may not get rich but I assure you that at the end of the day, the rewards will be priceless.”

Dash of East: “Wade Kwon did a great session about Blogging for Your Business.”

Eatin’ on the Cheap: “The seminars were really great. Many of them had just the information I was looking for and gave me lots of ideas to think about.”

Vulcan’s Table: “Think about how you are helping others with your blog to make the best decisions with this valuable time.”

Food Revival: “If you are passionate about food and you want to share it with the world, find a way to do that without compromising who you are. There’s room for us all, and there are plenty of recipes to go around.”

If you posted about FoodBlogSouth and want to be included in this list, leave a comment.