You're Probably Keeping Tabs on Your Competitors All Wrong

Data intelligence opportunities to find out about your competitors are exploding.What are you waiting for?

Most companies say they collect competitive intelligence(CI), but most of the time that means outdated scraps of information divorced from the company's own strategy -- or simply ignored: A study by Fuld + Company found that 45 percent of competitive analyses it analyzed had no actual impact on management decisions -- even among experienced CI professionals.