Cafe Coffee Day to extend home delivery to Mumbai and Delhi

Cafe Coffee Day will extend its home delivery business model to Mumbai and Delhi over next three to four months.Shonali Advani | ET Bureau | Updated: December 23, 2015, 13:44 IST

Cafe Coffee Day will extend its home delivery business model to Mumbai and Delhi over next three to four months and include lunch and dinner options in its retail cafe menu.

The Bengaluru-based cafe chain had run a pilot in the city earlier this month, for which it tied up with hyper-local restaurant delivery company Swiggy to offer customers delivery option for a specially curated food and beverage menu.

"The consumer has little time and wants the same kind of F&B experience and product mix at their doorstep, therefore delivery is the right thing for us to do," said Bidisha Nagaraj, group president, marketing, Café Coffee Day (CCD). "It is another vertical (as part of the CCD stable) that we are excited about and will focus on it for the next coming months."

For home delivery, CCD plans to rope in third-party logistics players. "As we move to other cities, we will look at other partners in addition to Swiggy," Nagaraj said. "At present, it is clocking in around 200 deliveries a day with an average ticket size of Rs 350 per order."

Nagaraj said that in 2016, the company will focus on food in a big way with additions of lunch and dinner options to its retail cafe menu. "2016 will be about food for CCD, at a high level, we will be looking at introducing more items. From a consumption standpoint, fragmentation of meals has gone down as consumers want everything in the same place," Nagaraj said.

CCD will also look to add popular selling items from its delivery menu to its cafes and has already introduced a few. The chain has 1,555 cafes in 219 cities, across formats. It plans to open 135 cafes in 2016, Nagaraj said.