ABOUT

Our Story

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THE STORY

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WHITE is inspired by the notion that all projects and business are unique and require a tailored, bespoke solution to ensure the most successful outcome. WHITE is about creating new lifestyles whether personal or commercial in HOSPITALITY | SPA | WELLNESS | FITNESS

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At WHITE we able to share our wealth of knowledge, through concept, design and management.

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VISION

To be recognised as a leading innovative, visionary wellness business consultancy. Continually building stakeholder loyalty and value.

VALUES

Be Different

Effective and Open Communication

Demonstrate High Integrity

Be Passionate

Be Inclusive

Better Every Day

BARRY WHITE

Founder and Managing Director

With over 25 years of experience in the hospitality, spa, wellness, fitness and recreation industry. Barry is passionate about developing authentic, unique and innovative experiences. Whilst ensuring sustainable commercial viability. Continually striving to redefining operational and commercial boundaries with entrepreneurial drive.

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PASSIONATE LEADER

Barry has the ability to unite a team around common goals, inspire them to take bold actions and lead them to overcome obstacles to contribute their efforts to significant new heights of success. He has a proven track record of initiating and inspiring cross-functional teams to deliver on multi-disciplinary projects, by leveraging his skills in influencing, leading, negotiating and delegating.

SEASONED HOSPITALITY / WELLNESS EXECUTIVE

Barry is a senior executive with global leadership experience in world-class luxury and lifestyle brands including Conrad Hotels, The Landmark Group, Langham Hospitality Group, Shangri-La Hotels & Resorts and Niccolo Hotels & Resort. His broad industry experience, in-depth hospitality wellness expertise has all combined to amplify the success of the businesses he has led.

Barry is a leading industry change maker and visionary, regularly appearing in key conferences as a speaker and panellist to share his success matrix and opinion. Including World Spa & Wellness Conventions, Global Wellness Summit and Asia Pacific Spa and Wellness Coalition Roundtable

STRATEGIC PROJECTS AND OPERATIONS

Barry is a strategically focused, results-oriented leader with a proven track record in delivering projects on time, within budget and with outstanding results. Throughout his career he has demonstrated an innate ability to establish a brands authority in new markets, respecting their heritage and narrating their story.

By developing creative project and operational concepts, he has successfully and strategically aligned the business to their respective target audiences. His multi-disciplinary approach, has helped him to lead and support the companies in his portfolio to unparalleled growth and expansion.

Overseeing all aspect of the internationally award winning Chuan Spa brand that comprised of 33 projects and operations, throughout the Asia Pacific, China, US and the UK. Chuan Spa was created based upon the principles of Traditional Chinese Medicine, fostering its concept beyond the spa, with robust engagement within the hotel division, deployment of external educational seminars, the creation of the Chuan Academy and partnering with leading wellness experts. Ultimately enhancing the value proposition of the Langham Hotels group worldwide.

Chuan Spa is recognised as one of leading hospitality wellness brands, globally.