Stay in the Loop

Stay in the Loop was a campaign done for the Miami-Dade county transit system to make MDT the leader in mass transportation across the country. My team and I decided to target Millennials to use the transit system more since they are currently the largest population. This included rebranding the image as well as adding a feature to the system that can enhance the experience. The slogan "Stay in the Loop" was derived from the idea that the entire transit system goes through a loop. Also since we targeted Millennials we decided to portray MDT as the most affordable way to stay connected with what they value; each other and information.