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Strategy Briefing

The Cannabis Index: Where and How Legalisation Will Move Next

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Euromonitor Cannabis Legalisation Proximity and Attractiveness Index is the first publicly available overview of the current and future dynamism of cannabis regulation and market forces in 100 of the world’s biggest global consumer markets. Combining environmental attractiveness indicators such as population and income metrics with projections regarding the pace of regulatory change in each market the Index provides a comprehensive view of where the industry is likely to move next.

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Key Findings

Cannabis legalization is a USD166bn opportunity

Today, on the cusp of wider global legalisation the total global demand for cannabis (legal and illegal) is estimated at around USD150 bn with legal sales account for less than a tenth. Euromonitor predicts that wider legalisation and the advent of fresh consumers and consumption missions will drive the legal market to around 80% of the total, at USD166 in 2025.

Index: Most attractive markets in Americas and Europe

In the first publicly available legalisation and attractiveness index Euromonitor has identified the most compelling global legal cannabis markets in the short to medium term and ranked 100 countries on their legal cannabis readiness. Canada, USA, Italy, Uruguay and Germany are the leading markets according to the index with the top 30 dominated by the Americas and Europe

Key choices to be made on level of state control, restrictions and taxation

As governments begin liberalise their cannabis regulations over coming years they will be making choices – on taxation, control and restrictiveness - which will shape the evolution of the legal segment in these countries. To inform these they will be looking at existing legislative models – both in legal cannabis and in other industries.

Current medical v recreational distinction will dissolve

Euromonitor expects that a key feature of future cannabis regulation will be the dissolution of the current, artificial distinction between medical and recreational cannabis which is a distinction which often speaks more to modes of access than product types or use missions.

There are a range of emergent issues in the regulatory space including substance mixing, youth access (particularly in relation to mental health), e-commerce, sustainability, cannabinoid nuance and questions around cannabis’ role in the public’s daily lives.