First there was the sponsored ad promoting the album, now there's this snippet that appears to come straight from the heart. Here is Jay Z, discussing the idea behind a song called Jay-Z Blue, on his album Magna Carta Holy Grail.

A visibly moved Jay Z describes daughter Blue Ivy Carter as "something that we both created" and says he and Beyonce "still marvel at her."

"It deals with [the fact that] my pop left when I was young. He didn't teach me how to be a man nor how to raise a child -- or treat a woman."

"The two things I need, I don't have ... and I have a daughter. It's [about] the paranoia of not being a great dad."

It should be pointed out that the man he's talking to on the couch, Rick Rubin, founder of Def Jam records and producer extraordinaire, did not produce or have anything to do with the album. He's just there, we're assuming, for atmosphere. Or maybe as some sort of life coach?

Says Rubin, "The point of me being in the commercials was that he was filming a documentary and he asked me-I imagine he's just comfortable talking to me-to come listen to the songs with him and just talk about the songs. Just listen to it and talk about it, and that's what we did. It was fun."