As some companies have begun to crack down on employees using "company time" to update their Facebook status, post their latest Flickr album, or Tweet the most recent office drama, other employers are specifically seeking out these types of social media butterflies.

As a recent article by Toronto's TheStar.com states, "the savviest companies have instead mobilized their cyber social butterflies as a key part of business strategy."

This same article recognized a few local talents in the online world of social media as well. Theodora Lamb, community animator for TheBigWild.org, a joint online venture between Mountain Equipment Co-op and the Canadian Parks and Wilderness Society to help protect Canada's great outdoors, is a perfect example of just what some of these companies are missing.

Spending most of her day working from home updating the website and engaging readers in online conversation, Lamb demonstrates how this new culture of social media can be a great benefit to companies willing to take advantage of it.

Another local couple touted in the article as "social media gurus" are Alexandra Samuels and her husband Rob Cottingham, founders of the locally-based social media company Social Signal.

"What younger people bring to the table is that they understand social media culture, because it's actually the culture they live in," said Samuels to TheStar.com.

The Article also provides the opinion of Channing Rodman, who runs the social media component of the BC Children's Hospital Foundation website. Rodman states that it can somtimes be difficult for younger people because "people uninterested in social media tend to dismiss it."

But overall, working for an organization in the role of "community animator", "social media expert" or simply "social butterfly," the online culture of social media is quickly being considered a legitimate and even valuble career by many.