One time we (not the royal we, there are actually several people here) at AdLab get really excited is when someone uses a traditional medium in a way that takes advantage of medium's different properties. I already posted a few examples of plastic bags, and then there's Billboardom that tracks untraditional approaches to outdoor advertising. At the very bottom, you'll find links to technological innovations knocking on the doors of magazines and newspapers - geeky stuff like sound inserts, pop-ups, 3D printing. This post, however, is about how clever creatives translate different aspects of print media into advertising metaphors. How do most people see a magazine? It has color, it comes in a certain size and it is flat. Not the people who have created the ads below.

A magazine has staples.MINI. Source: archive.

A magazine (newspaper) usually has pages that come in a certain sequence.Unknown. Source: Creative Criminal.

One of the pages can be cut to create a layered presentation...Uknown. Source: Coloribus.