"If someone wants to get in now, they get in,"
Kalis says. "This allows a seller to have an open
house every day."

When a seller lists with the 50-agent Marketplace
Homes, the listing agent gives the seller an open house
sign. The seller posts the times the house is
available for tours. Then, when a buyer wants to see
the house, he logs into the ZipTours app.

Kalis says the idea for the app came to him nearly a
decade ago, "I put 100,000 miles on my car in the
first 12 months [selling]," Kalis says. "You’d drive all
the way across town to meet with somebody who wasn’t
there."

Details on how the ZipTours app works and its
potential to reshape how homes are shown appears in the
December issue of Real
Estate Broker’s Insider.