Latest Posts Under: Trade Shows

Money. We all need it, we all use it and we all wouldn’t mind having a little bit more of it. No matter what your product or service is, your customers are concerned with one thing: getting the best value for the cost. That is why they are willing to shop around before settling on… Read Article →

At the start of any new marketing campaign, one of the most important questions you will have to answer is how much you intend to spend. Sure, everyone knows that you have to spend money to earn money when it comes to promoting your company. But you certainly do not want to break the bank… Read Article →

These days all you hear are new ways of how you should be branding your company. Most of them rely on the latest technologies, the newest products that are supposed to dazzle and wow your customers. But what is the real point of promotional goods? Not just marketing your company, but actually connecting with your… Read Article →

Everything You Need to Know About the Promotional Craze that’s Been Sweeping the Industry for 30 Straight Years The first matter of business when discussing weepuls is of course- what are they? Colored Fuzzballs with googly eyes and adhesive vinyl webbed feet. You’re almost guaranteed to have seen one, since the current generation spends the… Read Article →

Gain Promotional Leverage with a Luminous Light Up with Your Company’s Label! Don’t flip your lid looking high and low for the next promotion to flip flop your business from bottom to top. Eye grabbing light-up promotions are tried and true, and there’s no reason to retire them from representing your trade! That’s why Identity-Links… Read Article →

Post-it notes, or adhesive notepads, have long branched out from the iconic 3″ X 5″ canary yellow sticky of the 1980s. They now come in a variety of customizable shapes, colors and options, and with the recent opportunity of full color processed notepads, with options of size and style that will flatter your company’s logo… Read Article →

Walk down the aisles of any major American sponsored trade show or convention, and you’re sure to see at least a few exhibitors using custom printed stress relievers or stress balls to attract attention to their booth. According to industry statistics, Logo Stress Relievers is a $38 million dollar industry, and increasing every year.

Back in the promotional dark ages, when Mark Siegel, founder of Identity–Links started his career, things moved a little bit slower than a fast moving snail. Siegel likes to relate to the new sales associates, how orders were processed when he began in 1971. The clients’ logo would actually be printed on letterhead, or if… Read Article →

Corporate America’s focus for 2008 will continue to be about protecting the environment, conservation, and “going green”. The promotional products industry has jumped onto the bandwagon in supplying a wide range of environmentally correct promotional products. With several of the world’s most prominent issues being global warming, the energy crisis, and sustainable resources, each company… Read Article →

The new marketing buzzword is pizzazz. Whether on the trade show floor, or upscale mall, a custom logo metallic shopping bag is a sure way to add pizzazz to your marketing image. The introduction of metallic shopping bags has gotten the attention of major retailers, who view their store’s shopping bags as walking billboards of… Read Article →