Demand more good.

Apple’s Best Advert Yet?

Yes, this is just an employee engagement video, but it’s also an Apple employee engagement video.

I wonder how many customers (and more importantly potential customers) felt that little bit more emotionally connected to a brand that has historically pretty much kept its head below the social and environmental parapet.

“Inclusion inspires innovation”

It is also further evidence of a company becoming being increasingly comfortable being seen in the CSR space. By adding a deeper values element to their brand Apple are on a dangerous trajectory of becoming a truly inspirational operation. It looks like Tim Cook is truly getting his feet under the big table.