RESFEST: Keep it Curious

The annual global film festival and multimedia event known as Resfest, which kicks off in New York on Sept. 15, is supported in part by an "interactive" print campaign from Venice, Calif., brand communications agency 86 the Onions. The agen

Published on Sep 08, 2005

Editor's Pick

The annual global film festival and multimedia event known as Resfest, which kicks off in New York on Sept. 15, is supported in part by an "interactive" print campaign from Venice, Calif., brand communications agency 86 the Onions. The agency has created what it calls "a template to house the details of the festival and to create a unified and consistent look that makes each Resfest ad recognizable as such. Where each design differs is in the 'interactive art space.' This is where viewers are invited to indulge their curiosity with a variety of eye games and tricks, including dot to dot, optical illusions, puzzles, 3-D images and more." So, in keeping with the "Keep it Curious" theme, the print ads, showcasing various festival highlights, contain hidden information. To be fully absorbed, explains designer Kris Delaney, some of them require Mad magazine-style fold-ins, some have to be rearranged in the manner of William S. Burroughs' cut-ups, and the one that leads this showcase, featuring Japanese graphic designer Nagi Noda, must be read in a mirror.