Wednesday, September 10, 2014

Riviera Nayarit gets widely in
different countries through the international press release where EarthCheck
formalize the registration of Nuevo Vallarta to their program, at the same
time, the Public Relations offices from the Visitor’s and Conventions Bureau in
Riviera Nayarit will replicate it in the
countries where most of the promotional efforts are done.

One of the most visited coastal destinations in Mexico, Riviera Nayarit,
will this year work with EarthCheck to embrace sustainable development across
the destination. EarthCheck is the
world’s leading sustainability program for the travel and tourism industry and
works with destinations from around the world.

Riviera Nayarit will benchmark its environmental and social performance
against the scientific EarthCheck Community Standard. Performance indicators
include biodiversity conservation, contributions towards social and community
actions or support of local suppliers.

Director of the Riviera Nayarit Visitor and Conventions Office (CVB),
Marc Murphy, said that the community would be taking on a holistic approach to
sustainability and destination management to conserve their delicate ecosystem
and support tourism development.

“Riviera Nayarit’s breathtaking environment is a major drawcard. It
attracts travellers who are looking for unique environmental experiences,” he
said.

“We want to create a greater awareness of the natural experiences
available in Riviera Nayarit, like our sea turtle program, where visitors can
partake in the turtle releasing or see the nests in the camp in the company of
a qualified biologist learning how to respect and protect this and other animal
species.”

“In doing so, we also want to ensure that our tourism activities don’t
harm the local environment or community, which is why we signed up with
EarthCheck.”

Mr. Stewart Moore, CEO of EarthCheck, said that he is delighted that Riviera
Nayarit joined the EarthCheck program.

“Riviera Nayarit is choosing to apply the highest possible standard for
environmental benchmarking and certification to their community. In doing so,
they have demonstrated their commitment to responsible tourism practices.”

“By committing to sustainability, Riviera Nayarit not only joins a group
of communities who are leading the way in environmental management but they
will be able to better manage the resources available to their community and
visitors.”