Learn how to build and sustain your network to enhance your professional relationships and open up career opportunities. Networking is a fundamental skill, which will help you take control of your career. This free online course introduces the principles of networking as a fundamental skill to help develop your personal brand in the world of work.

Branding is not only just for organizations, products and companies, It is also for people. ‘Personal branding’ has become an increasingly widespread phrase and permanently reason. Just because more traditional branding helps organizations to draw market consciousness, public recognition and also customer loyalty for them, building your own individual brand can employ a comparably positive impact on employers and the labor market’s attention to you as a specialist. In this course the learner will understand the power of building personal networks, and how to brand him/herself effectively.

Brands originated as proofs of ownership, such as those burnt onto cattle. They evolved to become the symbolic identity for goods and services. This easy identification, with logos and trademarks, became a short cut for quality and trust. People putting their services in the marketplace also became ‘brand names’. This used to a game only for the rich, successful, or notorious. But In the 21st Century anyone participating in the Web has a searchable identity. So whether we like it or not, we have a brand to cultivate. This course provides systematic ways of reviewing and implementing your existing and proposed brand identities, based on psychology and demography. Multimedia is now so affordable that a full Hollywood-style extravaganza is possible. So technology is no longer a constraint. Rather, the focus is on strategy to drive the use of the technology.