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2,000 executives to attend Spain's Effectiveness Awards

The Spanish Advertiser Association (aea) is holding their 14th edition of the Spanish Effectiveness Awards, one of the largest awards of its kind. The awards, which had 124 entries in 2012, will be attended by over 2,000 professionals from the industry.

Advertisers are competing from diverse sectors including food and beverage, automotive, banking, entertainment and travel. Of the 124 entries this year, 58% have been shortlisted for an award. The winners will be announced on October 30th 2012 at the Palacio Municipal de Congresos de Madrid.

At the closing gala, up to 31 trophies will be awarded based on criteria including difficulty, innovation, measurement, and accountability.