Business cards can be the first instalment in a series of images or branding statements that can prime potential clients or customers.

They should be memorable for the right reasons, and consistent with all other materials, stationery and website.

As a test when designing a business card, take it out and show it to someone for five to 10 seconds before covering it up.

Then ask that person what they can remember.

For most it will be nothing at all – a good business card should leave you remembering something.

SWNS

To offer some inspiration on how to create a good business card, Vistaprint commissioned a series of cards for classic characters including Count Dracula, Victor Frankenstein, Peter Pan, Robin Hood, Sherlock Holmes and the Tooth Fairy.

A Vistaprint spokesman said:

Even in an increasingly digital world, a quality business card is still vital in making a good first impression – and ultimately winning customers.

It’s an important tool in showcasing your brand and aiding you in looking professional.

SWNS

He went on:

But this needn’t be overly-complicated – overwhelmingly customers preferred simplicity to gimmicks.

Our research showed a successful business card relies on communicating what you do well and making sure you clearly link back to your brand, so potential customers remember you when they need your goods or services.

SWNS

The top ten tips for a perfect business card are:

Make it memorable AND carry it with you

Opt for a standard size – people don’t know what to do with a large, lumpy or expandable card

Use the best paper/card you can afford but don’t go over the top with embossing and cut outs

Get it designed using the CMYK colour system, as you won’t be disappointed with the finished product