Karl Lagerfeld wants to make a fairy tale out of Fendi's new fragrance. In Rome on Monday at a party to fete the launch of the new scent Palazzo.

KARL’S NEW PALACE: Karl Lagerfeld wants to make a fairy tale out of Fendi’s new fragrance. In Rome on Monday at a party to fete the launch of the new scent Palazzo, the designer unveiled a book with the same name. Featuring a series of photos by Lagerfeld, the hardback — scripted by Amanda Harlech — tells the story of modern Roman princess Allegra, played by model Raquel Zimmermann, in a love triangle with American fiancée Burt (model Brad Kroenig) and Italian ex-flame Bartolomeo (model Jake Davis). Lagerfeld shot the book’s images in the 14th-century Palazzo Taverna in January, where he also captured Zimmermann for the advertising campaign. “It was a lot of fun and all of the models really got into their characters by the end,” said Lagerfeld just before 100 guests arrived for an exhibition of the photos and dinner in Palazzo Fendi. “Palazzo” will be sold in several independent bookstores, including Colette in Paris.

BLUE TONE: Levi’s is making sure its customers dial in style. The company launched its first telephone collection in Paris on Tuesday. Customers can hook their cell phones to their jeans with a metal chain that is provided with the phone. Sold for around 500 euros, or $565, the high-end phone will be available in Levi’s stores as well as specialty stores across Europe beginning in September.

MARGIELA REVEALED: WWD reported in April that Maison Martin Margiela will launch a store in Los Angeles this year, but details on the project have surfaced since — including a tentative opening date of mid-August. The company will split a 4,500-square-foot retail space on Little Santa Monica Boulevard in Beverly Hills with 11-year-old designer specialty store Mameg. The two boutiques will be connected from the inside via a short hallway, said Mameg co-owner Sonia Eram.

Mameg, which specializes in fashion-forward labels including Balenciaga, Hussein Chalayan and Véronique Leroy, has been a key account for Margiela in the past, but will stop carrying the brand once it moves from its current location in Brentwood. “We’ve been working on this move together for over a year,” said Eram, who added that the larger company approached her with the idea of pairing up on a shared space. The location will be the second in the U.S. for Maison Martin Margiela, which opened its first U.S. unit in lower Manhattan in December 2005.

HEADING NORTH: Mexican jeweler Colette Steckel has crossed the border with a new namesake Los Angeles store on Melrose Place. “I thought Melrose Place would fit me because it is all big designers, but at the same time not massive designers,” said Steckel, who is known by her first name. “I don’t pretend to be massive. I like to keep it a couture thing.” She has invited longtime celebrity customers such as Salma Hayek and Jessica Alba, as well as more recent fans, including Ana Ortiz, Sara Ramirez and Katherine Heigl, to a party last week to celebrate the opening. Steckel stressed that the 600-square-foot store, stocked with 700 pieces retailing from $500 to $75,000, has jewelry for a variety of tastes. “I hate not to have the right thing for everybody. Let’s say you are a small person and you hate big jewelry, but you love my style. If I can’t give you anything, it is too frustrating,” she lamented. Steckel will return to Mexico City, home to her flagship, for her next store at upscale shopping destination Antara.

Latest Galleries

FREE ALERTS & NEWSLETTERS

Social Studies

“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)

Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion

Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)

@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)

“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)

“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)

@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye

“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)