Ron Burgundy Scotch: A classy quaff

In 2003, James Caan starred opposite Will Ferrell in the film Elf. Ten years later, cousin Ed Caan capitalized on the family ties with the funnyman through a bottle of booze.

Ed Caan is founder and CEO of Brooklyn-based Riviera Imports. The company began distributing Ron Burgundy Blended Scotch Whisky, a tribute to Mr. Ferrell's "Scotchy, Scotch, Scotch"-loving buffoon, to catch the wave of publicity around Anchorman 2: The Legend Continues. Fans clearly sought a fine sousing before and after the Dec. 18 premiere. "We have sold 144,000 bottles already," said Mr. Caan.The licensing agreement started when Paramount Pictures approached Celebrity Cellars, which does product tie-ins. Paramount then contacted Riviera, which distributes through Phoenix/Beehive.The Scotch, from Old St. Andrews Distillery, has a suggested price of $25 for 750 ml. While he wouldn't divulge revenue, Mr. Caan declared, "It's a good business to be in." The liquor is available in the U.S., and Mr. Caan plans to introduce it in the U.K. and beyond.

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