Amazon May Finally Be Ready To Battle Apple In China With Kindle Debut

Ben Chiang, is an editor at TechNode, a bilingual blog based in China.

Are Amazon’s Kindle tablets and e-readers ready to break into the world’s biggest market? We’ve spotted some Chinese Help documentation for Amazon Kindle devices on the company’s China-facing site in a sign that they may be coming for real this time.

This isn’t the first time that Chinese Kindle fans have been disappointed. It was widely reported in 2010 that the popular e-reader was going to enter China after an internal document from Amazon China was leaked to the local press. It showed a Kindle e-reader with the Chinese name Jing Du, which literally translated to ‘Golden Reading.’ But after nearly two years, Kindle devices still haven’t entered the country.