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Launch of Diana Amir x Emel By Melinda Looi : Raya 2013 Collection

4:50:00 PM

Salam
dear readers.

I
first met Diana Amir in June last year. We were in the same group when we went
on our spiritual journey to umrah. It was as much as a life-changing experience
for me as it was for her and we bonded instantly (True
Love Part 1). A beautiful soul she is.

One
day, she rang me up and asked for a favour to help her model for a fashion
show. I agreed, not knowing what I was getting myself into.

She
didn’t say a word after that. Much, much later I was approached by Melinda Looi’s
team who told me that Diana had put my name as a participant for the Launch of
a collection of tudungs {headscarves) labelled as “Diana
Amir x emel by Melinda Looi”. I was surprised. Melinda Looi, the well-renowned fashion designer!!! When I agreed, I didn’t know that it was going to be this
big. Ever the humble Diana. :)

The
team quickly told me what the event is about.

The
event is to launch “EMEL by Melinda Looi” Charity Raya Collection on 26th
June 2013. All pieces are exclusive and limited-edition.
The word emel is derived from the
word amal which means hope, expectation,
and aspiration. In Malay, it means good deeds or charity.

My lovely friend Diana Amir is the guest designer for an exclusive
range of headscarves to complement the clothing collection. I
was very impressed with Melinda and Diana’s sincere efforts to promote modest fashion
together with charity.

Big
Hearts

I salute Melinda Looi’s effort to develop a
charity fashion label as an on-going effort to help the less fortunate. A
fashion designer promoting art while supporting charity at the same time
deserves a lot of support.

A percentage of sales proceeds of this
collection will be donated to Keluarga Besar Norlina Alawi Berhad (KBNAB,
formerly known as Pusat Perlindungan PERNIM Berhad) which has been nominated as
Diana’s charity of choice. Here’s a brief write-up with regards to the charity:

“The
story of Puan Hjh Norlina Binti Hj Alawi and PERNIM began in 2001 when she
offered shelter to a 23 year-old deaf woman who was 7 months pregnant.Love
and maternal instinct led to her personally adopting the woman’s baby and
subsequently, several other children of HIV/AIDS patients who had been orphaned
or abandoned by their families.

This led to the
establishment of Pusat Kebajikan Anak Pesakit HIV/AIDS Nurul Iman Malaysia
(PERNIM) in March 2004. On 26th May 2006, she started Pusat
Perlindungan PERNIM Berhad, which was then changed to Keluarga Besar Norlina
Alawi Bhd (KBNAB) in March 2011. The “welfare centre” is in fact the residence
of Puan Hjh. Norlina Binti Hj Nalawi and her husband, Lt. Kol. Hj. Roslan Bin
Hj. Zakari.

The aim of KBNAB, as
the name “Keluarga Besar” or “big family” implies, to offer its charges the
opportunity to lead a normal life with a set of parents, many siblings, and
access to religious and academic education.

To date, KBNAB houses 43 children – 7 of which are
Norlina’s biological children, while the rest are adopted. 4 of her adopted
children are HIV positive, but sadly, 2 of them have passed away.”

May God bless all of them and reward them for their efforts, kindness and generosity in helping the children.

Lets support them. Lets make charity, known or unknown, fashionable. (I hope you get what I mean)

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