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The importance of readability

Posted by Snap Marketing
on 8 October 2013

Why would anyone NOT want to read my material?

In every case, your marketing materials aim to communicate a message. Whether that's a hard sales pitch, or a more general message about your business and what you do, it's paramount to break down any communication barriers. One of the easiest ways to alienate your reader in an instant is to ignore readability.

Here's why:

What is readability and why is it important?

Imagine a book with no chapters, no paragraphs, no headings or subheadings, and no formatting. Would you want to read it? Didn't think so!

Readability is about creating typefaces and formatting that makes content inviting and allows readers to scan over type with ease. It's what makes an initial impression, helps your audience decide whether they are going to read on or not, and assists the reader in navigating the content.