Eloqua ODBC Driver

Read, Write, and Update Eloqua through ODBC

The Eloqua ODBC Driver is a powerful tool that allows you to connect with live Eloqua data, directly from any applications that support ODBC connectivity. Access Eloqua like you would a database - read, write, and update Contacts, Campaigns, Emails, Activities, etc. through a standard ODBC Driver interface.

Connect from BI, Reporting, & ETL Tools

The Eloqua ODBC Driver is a powerful tool that allows you to easily connect-to
live Oracle Marketing Cloud data through any ODBC capable
application or tool! With the Driver users can access Oracle Marketing Cloud the same way that they would connect
to any other ODBC data source. The Drivers are completely self-contained; no additional software
installation is required.

BI, ETL, & Reporting Tool Integration

ODBC is the most widely supported interface for connecting applications with data. All kinds of
BI, Reporting, ETL, Database, and Analytics tools offer the ability to read and write data via ODBC connectivity.

Cognos BI

Crystal Reports

FileMaker Pro

FoxPro

Microsoft Access

Microsoft Excel

MicroStrategy

Oracle DB

Power Map

Power Pivot

QlikView

SAP Business Objects

Sharepoint Services

Tableau (certified)

... and many more!

Build Apps That Connect To Oracle Marketing Cloud

As the most widely used interface to relational data, ODBC interfaces are accessible from every
major development technology, including PHP, Python, Delphi, Visual Basic, Labview, PowerBuilder,
FoxPro, FileMaker Pro, and more.

Developers can use Eloqua ODBC Driver to rapidly build Web, Desktop, and Mobile applications that
interact with live Oracle Marketing Cloud data!

Connect Office Tools with Oracle Marketing Cloud

Any application that can access data through ODBC, like Microsoft Excel, PowerPivot, or
Word, can leverage our ODBC Drivers to connect to real-time data.

Certified Compatibility*: Our drivers undergo extensive testing and are certified to be compatible with leading analytics and reporting applications like Tableau, Microsoft Excel, and many more.
* Please visit our knowledge base to access how-to articles.

ODBC Remoting: Our exclusive remoting feature allows hosting the ODBC connection on a server to enable connections from various clients on any platform (Java, .NET, C++, PHP, Python, etc.), using any standards based technology (ODBC, JDBC, etc.). ODBC Remoting is enabled using the popular MySQL wire protocol server.

Replication and Caching: Our replication and caching commands make it easy to copy data to local and cloud data stores such as Oracle, SQL Server, Google Cloud SQL, etc. The replication commands include many features that allow for intelligent incremental updates to cached data.

String, Date, Numeric SQL Functions: The driver includes a library of 50 plus functions that can manipulate column values into the desired result. Popular examples include Regex, JSON, and XML processing functions.

Easily Customizable and Configurable: The data model exposed by our ODBC Drivers can easily be customized to add or remove tables/columns, change data types, etc. without requiring a new build. These customizations are supported at runtime using human-readable schema files that are easy to edit.

Secure Connectivity: Includes standard Enterprise-class security features such as TLS/ SSL data encryption for all client-server communications.

Enterprise-Class Remoting

MySQL/SQL Database entry points for Oracle Marketing Cloud Data

The CData ODBC drivers include powerful fully-integrated remote access capabilities
that makes Oracle Marketing Cloud data accessible from virtually anywhere. The drivers
include the CData SQL Broker, which can the optional ability
to accept incoming SQL and MySQL client connections and service standard database requests.

With the CData SQL Broker, users can interact with Oracle Marketing Cloud data from any client
that supports SQL Server or MySQL: from Web & mobile applications, to CRM and CMS systems, BI tools
like SQL Server Analysis Services, and even through popular management applications like MySQL Workbench.
Access Oracle Marketing Cloud data from virtually any application that can access external data.
Applications that can access SQL Server or MySQL data can now connect to Oracle Marketing Cloud with this driver.

ODBC Driver Performance

With traditional approaches to remote access, performance bottlenecks can spell disaster
for applications. Regardless if an application is created for internal use, a commercial project, web, or mobile
application, slow performance can rapidly lead to project failure. Accessing data from any remote source has the potential
to create these problems. Common issues include:

Service Delays - Delays due to service interruptions, resulting in server hardware or software updates.

Large Data - Intentional or unintentional requests for large amounts of data.

Disconnects - Complete loss of network connectivity.

The CData ODBC Driver for Eloqua solves these issues by supporting powerful smart caching technology that can greatly
improve the performance and dramatically reduce application bottlenecks.

Smart Caching

Smart caching is a configurable option that works by storing queried data into a local database. Enabling smart
caching creates a persistent local cache database that contains a replica of data retrieved from the remote source.
The cache database is small, lightweight, blazing-fast, and it can be shared by multiple
connections as persistent storage.

Auto Cache - Maintain an automatic local cache of data on all requests. The provider will automatically
load data into the cache database each time you execute a SELECT query. Each row returned by the query will
be inserted or updated as necessary into the corresponding table in the cache database.

Explicit Cache - Cache only on demand. Developers decide exactly what data gets stored in the cache
and when it is updated. Explicit caching provides full control over the cache contents by using explicit
execution of CACHE statements.

No Cache - All requests access only live data and no local cache file is created.