According to new research by Blue Fountain Media, the team that most fans love to hate would win it all. Blue Fountain Media scored this year’s tournament teams based on engagement on Facebook, Twitter and Instagram, finding that the Duke Blue Devils top the field.

Duke pulled though because they have almost a half a million followers on Instagram – with the engagement rate on Instagram being 6 percent, it really skyrocketed their stats through the roof. Kentucky, who come second, only have 135,000 on Instagram. Whereas Duke’s men’s basketball team has just over 90,000 followers on Twitter, compared to Kentucky at 272,000.

Shaoolian noted that Instagram was key for Duke, but it’s been true for college basketball teams in general this year.

Blue Fountain found that engagement rates for college basketball teams on Instagram was much, much higher than Facebook or Twitter.

According to Blue Fountain, these are the engagement rates for media accounts owned by brands in 2015:

Facebook: 0.2 percent

Instagram: 2.261 percent

Twitter: 0.02 percent

And now for college basketball teams:

Facebook: 0.9 percent

Instagram: 6.2 percent

Twitter: 0.3 percent

Here’s a look at the full bracket, which might be a contender if you’re looking for some last-minute picks: