SXSW Day 2 Preview: Content, Mobile, and Dope Shoes

A dawn breaks on a new day and SXSW is in full swing. No registrations, no flight delays, no bad traffic to derail us today! And so, without further adieu, what’s on the schedule for our intrepid band of Interactive explorers?

Chris AlvaresSr. Product Manager and Technical Innovation Lead“Can’t Miss” Session: “Screw F*ck No, Say Sh*t Yeah!”Reason It’s “Can’t Miss”: This is a follow-up to the best sessions I attended at last year’s SXSW. And you know his shoes are going to be dope.

Alana MandelDigital Content Manager“Can’t Miss” Session: “Are Brands Sabotaging Their Own Content?”Reason It’s “Can’t Miss”: It’s gonna be so dope! I hope. They’re going to talk about collaborating with internal brand teams to whittle down an overabundance of ideas into a “most brilliant execution.” So often brands flood their campaigns with too much muddles content, especially when a team of like-minded, idea-driven people get together.

Kara EcclestonSEO Account Manager“Can’t Miss” Session: “Netflix Shares a Decade of A/B Test Learning”Reason It’s “Can’t Miss”: Netflix has made their success on the delivery of high-quality, relevant content to their users for over a decade. Sharing those insights will be a master class in better understanding content delivery.

Jonathan HuntSenior Account Lead – SEO“Can’t Miss” Session: “Mobile: The Glue Between Online and Physical Retail”Reason It’s “Can’t Miss”: The drive to connect online to offline and vice-versa is super exciting and utilizing mobile bring these two worlds together is great concept. Hoping this sessions will include some actionable insights that go beyond theory.

Will today’s sessions hit or miss? Will we unlock the mysteries of content, branding, and cursing in session titles? Find out the outcome in tonight’s Day 2 Recap.