We now live in The Information Age, thanks to the Internet. Information is the number one selling product in the world.

The Internet is a powerful medium of product delivery and as such, billions of dollars are spent to deliver information via advertizing on websites and public places like Facebook, Twitter, YouTube, Yahoo or Google.

Information is a product that is bought and sold – in the form of an eBook, a short report, a mini course, video, home-study course videos, podcast, Webinar, a checklist, newsletters – and possibly a combination of all of these.

Information is freely accessible on the Internet and is digital in nature. As such information products provide added value in the form of education, training, coaching consulting, all of which requires personal attention, time, skill, knowledge, and expertise.

For instance learning how to make money online requires specific information, know-how and skills, and there are tons of such information available simply by making Google searches. Information has a price tag – you need to exercise due diligence that the information you seek online in exchange for parting with your money, is of value and not a scam.

Information products are essentially created on demand and digitally downloaded online at no cost whatsoever. you do not need to incur any of the major expenses normally associated with that of brick and mortar businesses.

Most newcomers make a common mistake in starting their online business, by initially thinking of what products they are going to sell. In fact, they should be thinking about what people are generally looking out to buy instead.

You need to be on the lookout for the ‘starving crowd’ that will be more than willing to pay for discovering your solution to their problems in the form of information products.

The Internet makes it possible for you as the seller to digitize your information product which can easily be downloaded to the subscriber’s computer after the latter makes a credit card payment for your service.

All it takes for you to get started in your online business is essentially a computer with Internet connection. When you can discover what people want and are ready to pay for it, the you can easily start your online business by offering your potential customers exactly what they are searching for. The web business works as simple as that.

There are basically two ways to start your online business. If you are able to create your own information products to cater to the needs of your audience, the market potential is huge out there. On the other hand, you could start out first by recommending other people’s products as an affiliate, and later when you well positioned you could move forward to create your own digital products to cater to your potential customers

In conclusion it is suffice to say the Information Products are the number one selling items on the Internet. There is a proven process to success online and you can either recommend or sell something to your ‘starving crowd’ when you can identify how to reach out to them.

Do you know what the information marketing business is all about? If not, then it’s something that you will definitely want to get involved in. Information marketing is all about the process of selling something called “information products”. An information product is simply an instruction product that teaches someone how to do something.

Some of the most common forms of information products are: CD’s, DVD’s, seminars, books, ebooks, newsletters, magazines, and etc. All of these are either digital products or physical (tangible) products that don’t cost a lot to reproduce. They are incredibly cheap to make from scratch, and your overall profits can be astronomical.

In today’s lesson, I want to share with you some of the reasons why you should get involved with selling information products today. These are reasons that should motivate you into selling information products, so that you can have the ideal internet business that you dream of. Here’s the first reason you should sell information products online:

1) It can be 100% automated

Let’s say for example that you were selling ebooks online. Well, this is an autopilot lifestyle here. You can get orders, have customers immediately download your product, put them into your backend marketing funnel, and then repeat the process over and over again with backend products that you can sell to your new and existing customers.

All while this happens, you can be in your bed sleeping and taking it easy. And yes, this is the lifestyle of a lot of people online. It can be your’s too if you want to put a little bit of work in to create this business for yourself. And you don’t have to work hard everyday. It can be streamlined for you.

You can use paid advertising to draw in the most of your sales, and do free marketing to even out and decrease your overall costs of advertising. Eventually, you will do advertising, and actually break even (or even make a profit!) on each sale that you make. Here’s another reason why you should sell information products online:

2) High profit margins

You can sell an eBook and price it at $30, and it won’t cost you anything to make or reproduce. This means that this is 100% profits for you, and you can take all of this money to the bank. Even if you sell a tangible book, CD, or DVD… you can still price it for top dollar and wind up with a lot of profits on each sale.

Information products are very easy to sell, and they are incredibly profitable. All people are looking for is the information that they need to have success in whatever they’re trying to accomplish. If you can offer this information and be the source that they need you to be… you will see that it can be quite easy for you to make a nice living in this business.

The information marketing business is an excellent business to be in. This is why you see so many people selling information products online. They know about the business, and they are willing to do whatever they can to make money in this business. It’s now your turn to do the same thing.

This is why marketing and selling products composed of information that people are already searching for is a great way to start an online business.

I can hear you asking: Why would anybody pay for information online if it is available for free online?

It’s true that there is a lot of free information available, and when you are a beginner and researching your niche market, you need to be aware of that.

But there are still a great number of people who want to get that information “right now” and are willing to pay for it. They don’t want to spend time searching on the Internet to get that information. These people are your potential customers.

Therefore, if you learn to create your own information products for your chosen niche market, it is a great and affordable way to start your online business venture. There is no need to carry inventory if you are selling downloadable information products.

Additionally, you can market other people’s information products by joining their affiliate programs if you are not interested in creating your own products. Alternatively, you can do both and have several income streams coming in at one time.

What Is Our Job As Internet Marketers?

Our job as Internet marketers is to help people by solving their problems. We create solutions for people who are looking for answers to their problems.

And that is the key to a great success in any business.

Where Do You Start?

First, find your niche market. “What is a niche market?” you ask. A niche market is a group of people who goes online to find a solution for the problem that the group is dealing with.

To get ideas for your niche market, start writing down your interests, hobbies, and your own expertise.

If you are an expert in some area, such as growing bonsais, you could research that niche market to find out if there are enough people searching for information on growing bonsais. How much competition is there? How much free information is out there?

Then, if your research shows you that your niche is worthwhile enough to go further, start finding out what information that market is looking for.

It’s always a bonus if you find a niche that you yourself are interested in. But remember, to be successful and profitable in online business, you need to find the right niche market first (e.g. enough people, not too much competition, and not too much free information) and then find out what that market wants.

Get this right, and you will be off to a great start in succeeding in your online business venture.

In summary: Creating and selling your own information product is a great way to start your own online business. It’s your unique product, and it can be very quick and easy to create when you know what steps to take.

In addition, the best thing about marketing and selling your information products is that you can mostly automate the process, which will give you more freedom to do other things in your life OR to create more products by following this proven process.

P.P.S. If you have any questions, please go to the “Talk To Me!” page on my website.