Business Analyst Online (BAO) is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area. With BAO, you can analyze trade areas, competition, supply and demand as well as evaluate sites for possible locations for new stores or market campaigns. By using the thousands of variables available in Business Analyst Online, you can analyze specific locations, geographic areas, or custom regions you create on the map, then relay that information and analyses to others via maps and reports.

2014/2019 Demographics

Summary:

Esri's current-year estimates and five-year projections of U.S. demographic data for 2014/2019. More...

Esri's Updated Demographics database gives you current year estimates and 5-year projections for categories including:

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American Community Survey

Summary:

The American Community Survey (ACS) provides data that is updated more frequently than the decennial census data; collecting and producing population and housing information every year instead of every ten years. More...

ACS, from the Census Bureau, is designed to provide data that is more frequently updated than what is provided by the decennial census. The ACS collects and produces population and housing information every year instead of every ten years. The ACS offers sample data that replaces the data previously collected from the census' long form. Each ACS data variable will be reported with a Margin of Error and represents a five-year average for small levels of geography such as block groups.

View a list of businesses in your area. The report includes the NAICS code, Dun & Bradstreet code, business name and address, franchise code, distance and direction from your site, number of employees, and estimated sales.

Census 2000 Demographics

Summary:

• Population - Such as marital status, age, sex, race, hispanic origin, education • Households - Such as total households, total family households, average size • Income - Such as income by age, household disposable income, household net worth, per capita income • Housing - Such as median home value, owner-occupied units, renter-occupied units, vacant units

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Census 2010 Demographics

Summary:

• Total population
• Total population age 18 years and older
• Population by race and hispanic origin
• Housing units, occupied and vacant

You can use Esri Census 2010 Data to:

• Conduct population growth and decline studies.
• Evaluate growth patterns to find areas for development.
• Study impact of population changes on local services.

Census data variables in a variety of geographies are available in Esri Census 2010 data. Esri provides non-standard geographies such as ZIP Codes, and exclusively offers user-defined areas such as rings and drivetime polygons.

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Market Potential

Summary:

Measures probable demand for products or services by area compared to national averages. More...

Esri's Market Potential data tells you about the products and services consumers want and the civic attitudes they have.

Market Potential identifies thousands of items in 20 categories. The information originates from consumer surveys compiled by GfK MRI. The categories below give you a glimpse of the data you'll get:

• Dining Out - Such as type of restaurant, frequency, fast food chain
• Electronics - Such as last purchase, what brand was bought, what was spent
• Automobiles - Such as own or lease, most recent acquisition, miles driven, auto club membership
• Baby Products - Such as food and formula, diapers, personal care