Are you a developer who has been asked to make your iOS app accessible to blind people using Apple’s built-in VoiceOver screen reader? Are you uncertain how to respond, why you should care or where you can go to get started? I hope to demystify these questions and encourage you to create and improve your product in ways that empower and include all your customers, even those who can’t see the screens of their smart phones and tablets.

How should I respond to a request for VoiceOver accessibility in my app?

However you choose to respond, I would encourage you not to simply ignore the request. As a professional, you expect a timely response to communications you initiate, so please afford your blind customers that same courtesy when approached. Please consider the following ideas for communicating with users regarding accessibility requests:

Respond to the request right away informing the customer you have received it and you will take steps to follow up promptly.

If you have a bug-tracking or case management system, create a ticket and escalate it as needed in order to get an answer.

If you do not possess the authority to make this strategic decision, please work with your company’s owner or executive leadership to urge them in the right direction. If you do have the necessary authority, please read on for information on how you can open your doors to your blind customers.

If your business has decided to be inclusive to blind people, please respond affirmatively to your customer, utilize the resources provided here and elsewhere online and start working actively with the connected, online blind community.

Regardless of the outcome, please remember to follow up with your customer by providing updates as you are able to release information to the public.

Why should I care?

There are at least four reasons why you should incorporate accessibility into your apps:

Accessibility is simply the right thing to do. Would you create an app designed to categorically exclude women, African-Americans, Chinese or any other group of people? If not, then why would you want to exclude blind people or anyone else with a disability? The answer to the accessibility question determines whether or not everyone, including people with disabilities, will be afforded the opportunity to learn, work, enjoy leisure activities or otherwise participate in the benefits your app offers.

Accessibility can be easy, fun and interesting. In 2015, the White House and several other U.S. government agencies sponsored a hackathon demonstrating and discussing techniques for improving the accessibility of several forms of technology.

The popular Foursquare iPhone app used all over the world to check into and learn about new places is usable by blind people, but it’s accessibility could be significantly improved by the developers.

A new topic was posted Tuesday on Foursquare’s Get Satisfaction forum asking for labeled buttons, fields and other controls to reduce confusion and make the iPhone app easier to use for blind people who rely on Apple’s built-in VoiceOver screen reader.

We ask all who regularly read this journal or follow us on Twitter to review this topic and leave your own comments. This app has featured many unlabeled controls for a long time now. It’s only through vigorous participation that we’re going to get Foursquare to pay attention to our concerns and fix the accessibility issues.