While Skingraft started out, in 2007, as a cult, LA fashion label, today the company has boutiques in Los Angeles and New York, and shows on runways the world over.

Their new website likewise had to meet the needs of a global, e-commerce operation, while reflecting the brand’s vision in the online retail experience.

Developing the strategy for skingraftdesigns.com provided an opportunity for BRIGHT to reinvent the legacy e-commerce experience, enhancing the outcome for both retailer and shoppers.

The UX strategy for the skingraftdesigns.com website creates a frictionless shopping experience. Each step of the e-commerce path-to-purchase — from browsing and comparing, to checkout and completing the purchase — has been systematically optimized.

The result is a natively digital, high-end shopping experience that reflects the brand’s sleek modernism, and streamlines the the user-flow to drive product discovery, improve conversion, decrease cart abandonment, and optimize key moments of truth throughout the complete e-commerce, customer journey.