At 25, maverick Fox TV enjoys hits, faces challenges

April 20, 2012|Jill Serjeant | Reuters

"I think we started out and still remain the maverick of the TV networks ... It doesn't have to be controversial or edgy but it has to be new. What Fox has really become known for is trying new things, achieving some success and getting copied by other networks," he said.

Still, the network now faces challenges never dreamed about in 1987. Digital video recorders and Internet services such as Hulu and Netflix give audiences an ever-increasing number of ways to consume their favorite programs and bypass the lifeblood of network TV - advertisers of mass-market, consumer products.

And in an age of fragmented cable TV where channels narrowcast to small audiences of animal lovers, foodies and fans of Oprah Winfrey, finding the kind of headline-grabbing shows that helped launch Fox is getting harder, media watchers say.

"There is something in the DNA of Fox that wants to be what it was when it was born, which is the rude kid in the playground that is doing outrageous things even though they know that, now they are 25 years old, they have to act adult," said Brooks.