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The way they're doing it is they're auctioning 20 passes to their upcoming conference on eBay, with 100% of proceeds going to charity. The conference - called Word of Mouth Basic Training - will be held in Orlando on January 19-20, 2006. It's a 2-day event that will focus on helping everyone learn ethical word of mouth marketing practices.

Michael Rubin (WOMMA) hopes this starts a trend. In his own words: "anyone doing a marketing conference should make charity part of the process. There are so many expensive events out there, and we hope to put out the word that giving back should be part of deal. Let's get some blogosphere pressure going that if conference producers want our support, they need to return something to the community. The only way that we're going to raise the money is by word of mouth."

Sounds good to me.

If you want to spread the word too, feel free to find out more about the auction (and the event) by clicking here.