Five simple steps to make sure your lipstick lasts all day

But there's nothing worse than rolling home after a day in the office only to notice your favourite red lippy is halfway down your chin or, even worse, all over your teeth.

That's why it's essential to be armed with these five simple hacks courtesy of MEMI cosmetics founder, Millie Watson, for ensuring your lipstick stays put all day, every day.

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1. Prep always comes first

They say failing to prepare is preparing to fail so always begin by prepping your lips. Use a lip scrub and lip balm to remove any dry and flaky skin that may be awkwardly lurking on lips; this ensures lipstick doesn't get stuck to any dry patches.

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2. Use lip liner

If you don't use lip liner then it's time to get acquainted, because it's the secret to a perfect pout. "Apply lip liner to the outline of your lips, as well as filling in the majority of your lip," advises Millie. Lip liners create a great base for lipstick and prevents any chance of bleeding. Millie also recommends a translucent lip liner if you don’t want to opt for a coloured lip liner.

3. Use a lip brush for precise application

Slicking on your lippy at the crack of dawn might be the quickest way to get out of the door on time, but Millie says you should take an extra few seconds to apply it with a lip brush, rather than straight from the bullet.

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"A brush ensures that you layer the lipstick, which, in turn, makes it last way longer," she said. "Using a brush also provides much more control, which is particularly important for daredevils that opt for a bright lip colour."

4. Use concealer or foundation as a base

Take heed from one of our favourite YouTube stars, NikkieTutorials, and use a concealer or foundation on the lips if you want the true colour to shine through.

As Millie explains: "Concealer or foundation acts as a base for lipstick to adhere to, which will help lipstick stay on longer. Another added benefit of concealer is that it cancels out your lips natural hue, which can alter the appearance of a lipstick colour."

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5. Set with powder

Translucent powder is the key to creating a perfect, smudge-free lipstick look, according to Millie. Explaining how to incorporate it into your beauty regime, Millie said: "Once you have applied lipstick, take a thin piece of tissue and place it directly over the lips.

"Once this is done, take a brush with translucent setting powder and dab it directly over the lip area. This process ensures all the excess lipstick is blotted away and the staying power will be much greater due to the setting abilities of translucent powder. Adding translucent powder is also a great trick for making lipsticks matte." Who knew?

Need some lipstick inspo to get you started? Here are our favourite matte shades...

The Fenty matte lipsticks are really long-wearing (can survive multiple cups of tea) and Saw-C is a show-stopping orange on all skin tones. We love the slim bullet too because it means we can carry multiple shades at a time.

This lippy packs a pigment punch. The finish is more on the satin side and the colour payoff is next level. They're quite comfortable to wear as they're not super-matte matte, and the longevity will get you through the day with minimal touch-ups.

A big win for such a small price - Barry M's lip paint lipsticks glide on so smoothly. Be sure to prep your lips with a scrub and balm to avoid the bold colour settling into cracks. For a stronger matte finish, try the liquid lip paints.

This pretty rosewood colour glides on easily, feels as comfortable as a balm, but gives a fully fledged suede finish. You get all the colour pay-off minus the potential dehydration of a classic bullet lippy.

Smashbox Be Legendary Lipstick in Bing Matte, £17, Smashbox.co.ukA clean matte red can be both classic and ultra sexy. This shade looks cool worn with a white tee and jeans, or sultry teamed with a black dress. We love how hydrating the formula is.

Ciaté Liquid Velvet in Swoon, £17, CiateLondon.comThese matte lipsticks are extremely hydrating and a great alternative to a regular stain. The velvet finish ensures long wear and an even colour. Our favourite shade? This perfect peachy nude.

NYX Soft Matte Lip Cream in London, £5.50, Selfridges.comThese silky smooth lip lacquers dry to a matte finish, with an opaque colour and incredible longevity - a MUST for a night out. We love this fleshy nude.

Maybelline Vivid Matte Liquid in Orange ShotIf you don’t like a fully matte finish, this is right up your alley – you get the colour saturation with an almost creamy, satin texture.