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Carol Dunitz, Ph.D.

Carol
Dunitz graduated from the University of Michigan with a B.A. in Speech and
English several months after she turned nineteen.She went on to earn her M.A. and Ph.D.
degrees in Speech Communication and Theater at Wayne State University.

Dunitz started her career in
communications by following her own advice to clients, meaningfully
differentiate yourself from the competition. Dunitz mounted an unorthodox
advertising campaign in Crain’s Detroit Business through which she marketed her
creativity. Every week she appeared in the display classified section with a
new disguise, forever reinventing herself. The ads ran for years and elevated
her to cult status in the business community. She was often stopped on the
street, at parties, even at the grocery store and asked for her autograph!The image below shows five of the many disguises that were used in ads with clever or humorous headlines like "Word Nerd," "Out of the Mouths of Babes," "Duncan Dunitz," "Definitive Statements," and "Word Warrior."

Dunitz stood at the helm of The Last Word for more than fifteen years. She oversaw the development and implementation of effective marketing materials for companies
and individuals. During this time, she wrote speeches for high level executives, books,
promotional literature, web sites, white papers, press releases and more.

Today Dunitz continues to
write for clients. She is also following a lifelong dream of writing, composing
and producing musicals. She toured several years ago in “Bernhardt On
Broadway,” and is planning to mount a production of “Mrs. President Lincoln”
soon.