First, the University of Illinois is the only university to be represented by three bloggers on this new network (yeah, we totally did a press release for it). Alex Wild of Myrmecos (you know, the guy who comes up if you just google insect photography) has created a blog called Compound Eye that will cover science photography. What’s exciting about this blog is that Alex, true to his nature, will be very generous with his space and will showcase the work of many other photographers.

In addition to these great U of I bloggers, I also have to mention my fellow anthropologists. Krystal D’Costa is moving her fantastic blog Anthropology in Practice to SciAm. You can expect more thoughtful, detailed, yet readable and fun posts from Krystal. She is a wonderful observer of human nature, and I love how she forces me to be an anthropologist at all sorts of casual moments when I usually take my academic lenses off.

Then there is Eric Michael Johnson’s blog The Primate Diaries. Eric is another very talented writer, sharing insights from a great mind. I have enjoyed his posts on sexuality, primatology, sexism, and human evolution.

Oh, and need I even mention? There are lots of female bloggers on this new, kickass network. Check out The Mary Sue’s coverage. They’re right. The SciAm Blog Network does introduce us to about a zillion new women in the sciences. Incidentally, it does a pretty decent job of introducing readers to people of varying sexualities and ethnicities as well. We can always do better, but it is a strong start.

The people of this network have exceptional voices and important perspectives. And now more people will see what they have to offer. I hope you’ll all join me over at my new place, that you’ll check out the rest of my network peeps, and that you will enjoy helping me bring the ladybusiness to Scientific American.

Matt began the event with a short, engaging talk on the interaction between scientists and journalists. He started with the fable of the scorpion and the frog, yet never quite resolved for the audience whether he saw the scorpion as the journalist or scientist. He shared several experiences with scientists who were uninterested in talking to the press, some who pushed him to add complexity or uncertainty to a story, and some who managed to convey simple, compelling ideas in their quotes. I want to briefly describe what he said about these three populations.

For those uninterested in talking to the press, Matt suggested that, for some, this may be due to a distrust of the press, or fear of how one will be represented to colleagues. He described a time that a female scientist agreed to talk to him, on the condition of not having her picture taken for the story. She was a former model, she explained, and didn’t want her image associated with her science, lest her colleagues take her less seriously. Unfortunately, I think there are plenty of fields where this is a legitimate issue, if past issues in the science blogosphereare any indication. That said, I think he makes a good point that while you do take a risk in talking to the press, and there may be times where your work isn’t perfectly represented (and even times where it is grossly misrepresented), most of our colleagues know not to just blame the scientist. Besides, if you have a colleague that is that punitive, they aren’t a very good colleague!

Matt told a story about a scientist who worked with him on a piece, then backed out and asked that all of his material be removed. Over the course of a difficult conversation, the scientist revealed his fear that his colleagues would judge his quotes as overstating the results of the evidence. Eventually, they worked out an alternative quote that simply added in a qualifier (I believe it was the word “almost” but I don’t remember). Keeping the qualifier, or pushing for its inclusion, can satisfy a lot of scientists talking to the press, and in doing so it adds a necessary element of uncertainty. The scientific method s not about proving things, it is about disproving them. You want to disprove the null hypothesis (an example of this would be that your hypothesis is that estrogen varies with lifestyle, and the null hypothesis is that there is no difference in estrogen based on lifestyle). And, when you get evidence that supports your hypothesis, this doesn’t prove a thing. All it does is support the hypothesis in the context of that particular study’s parameters. Given this understanding of the scientific method, perhaps journalists could see how much scientists chafe at bold conclusions or words like “proof” or “fact!”

Finally, Matt described a class of scientists who are not only good to work with, but provide statements that convey complex ideas in an engaging, easy to understand way. He calls these scientists Quote Monkeys. Quote Monkeys not only distill a difficult idea for a lay audience, yet convey excitement and delight in science. He used the example from his “your brain on computers” series where one scientist said “Bring back boredom!” This captures the idea that not multi-tasking all the time, that having downtime to process events rather than always being plugged in, is good for our brains. (So, if you’re reading this on your phone in the bathroom, put the phone down. You know who you are!)

After Matt’s wonderful talk, Scott, Diana and I served as panelists, with Dan Simons moderating. Scott White is a professor in Aerospace Engineering who has had some media attention for his supercool self-healing materials. I appreciated his approachable, dry style. Diana Yates is a journalist who covers the life science beat for the University of Illinois News Bureau, and she has done an amazing job over the years showing the rest of the world why the science that happens here at Illinois is so exciting. Dan Simons co-authored a great popular science book The Invisible Gorilla (I bought it for my brother in law this past winter before I realized Dan was on campus), and has a social media presence as well, curating interesting material mostly on cognitive psychology. We each gave a little introduction to ourselves regarding our experiences with journalists; I largely talked about how social media is what has connected me to science journalists, and my experiences with CNN.com and USA Today writers (both positive).

The questions we received were good ones, ranging from how to keep from looking like a fool while talking to journalists to how to write science stories without resorting to clichés or self-help hooks. For the first issue, we discussed the importance of asking a journalist for her/his timeline (is your story due in 20 minutes, hours or days?) and that one should request seeing the quotes that will be used before the story goes live. You also don’t have to say yes to every request; if the timeline is too short or you have looked up the journalist and they or their employer aren’t reputable, just move on. For the second question, I talked about reframing the question that captures the audience’s interest from “how does this affect me?” to “why should I care?” or “why is this cool?” I mentioned Ed Yong as an excellent example of a writer who delights the reader, regardless of whether he is discussing algae, racism, or bat fellatio. He shares his excitement and is a guide, not a sage; I think Ed’s work is compelling for the same reasons NPR’s Radiolab is so good. You get the sense the narrator is learning along with you, though in Ed’s case I think you also get the sense that he has scientific expertise to add credibility to his analysis and what he chooses to cover.

One audience member made a rather bold, critical claim that journalists and scientists were in cahoots to promote the journalists and get the scientists tenure. The other panelists handled this one delicately. I did not (what, you are surprised?). Academic readers of this blog are likely aware that writing a blog is a professional risk, as is talking to journalists, especially when one is a junior faculty member. As John Hawks said in his panel on blogging in the academy at Science Online 2011, blogging is at best a tertiary activity. But if you use your blog not only to reach out to layfolks but also to make broader claims about your field, you may have critics as well as fans. I know the risks I take every time I put up a new blog post or agree to talk to a journalist. But I have also decided that my enjoyment, and the benefits to my own goals of scientific outreach, far outweigh the risks. I want women to read my posts and pass them on to their daughters. I want readers of sites like Jezebel and Feministe getting excited about biology. And I want every person who has found evolutionary psychology claims intuitive to think on the bias that produces that false intuition.

When I was a child, my parents had the following Man of La Mancha quote in our bathroom, on a poster directly opposite the toilet:

Too much sanityMay be madnessBut the maddest of allIs to see life as it isAnd not as it should be.

I learned to read with that quote. I sang it in my head. And when I was younger, it meant absolutely nothing to me. I don’t remember the moment exactly when it went from something I chanted in my head to something that defined my own outlook on the world. But I want to make this job into the job it should be, not the job it is. To me, that means blogging, talking to laypeople about science, and interacting with science communicators and journalists.

Tuesday, February 22nd 2011

Women in the United States use hormonal contraceptives more than any other nation in the world. Doctors and patients in other countries report a hesitance to prescribe hormonal contraceptives for off-label use (to improve the skin, or regulate the cycle) where most pharmaceutical advertisements in the US celebrate exactly those uses.

Why do women in the US use hormonal contraceptives more frequently? How did you and your doctor decide that this prescription was right for you?

If you live in or near Champaign-Urbana, we would like to have you come participate in a focus group on exactly this topic! We would like to validate a survey that will be used online, but also get freeform responses from real women about their real experiences.

Please email us to participate! We can answer any questions you may have. You must be:

Over eighteen years old

Female

Have been prescribed hormonal contraceptives at least once

Participation involves:

Filling out an eligibility survey and indicating your time preference for the focus group (5 minutes)

Attending a focus group, where you will fill out a survey and discuss your broader experiences with hormonal contraceptives (90 minutes)

We will provide you with some tasty snacks during the focus group. So far we have found that participants have really loved being a part of this, because it’s given them a chance to reflect on their own contraceptive choices. Join us! Email us today! You will be helping us put together a comprehensive research program to understand why US women take hormonal contraceptives far more than women from other developed countries.