Simply Elementum

Investors help risk management visibility software startup, incubated out of Flextronics, make splash. There aren’t a whole lot of supply chain software providers that fly out the gate with celebrity investors attached and that’s what made the startup Elementum’s public unveiling in early April so noteworthy. The company didn’t just enter the marketplace. It came armed with the news that five big-name investors plugged $60 million into the company’s fledgling coffers. Among the investors are Jerry Yang, a co-founder of Yahoo!, Aaron Levie, co-founder of Box, and Dave Duffield and Mike Frandsen, co-founders of Workday. Within the software world, these are heavy hitters. So what attracted them to a startup aiming to shak...