Prospects

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Once you’ve completed writing a promotion, most of the hard work is over. But there is still one more critical step to make sure your copy is as tight as it can possibly be.

The step I’m referring to is… the editing step.

As I’ve mentioned before, a great way to edit is to read your copy out loud. Just print up your letter or email or landing page and read it out loud, by yourself, in a room where there are no distractions.

Rough spots will stand out because you’ll “stumble” if the writing isn’t perfectly clear.

Now, as you read through your copy (both quietly and out loud), you need to be asking yourself a series of specific questions. These questions will focus your mind so that you can make your sales copy as smooth and persuasive as possible.

As I write this, consumers are becoming more skeptical of online sales claims than they’ve ever been.

If you are selling anything on the web, you are automatically assumed to be guilty of lying or, at the very best, exaggerating. And in order to make the sale and earn a new customer, you must definitively prove the claims you’ve made.

How do you prove your claims? By offering proof, of course.

I have come up with 6 different forms of proof that instantly boost web copy conversions. Add to your web copy as many forms of proof as you can and your conversions are practically guaranteed to go up.

For any piece of copy to successfully generate a sale, it must do a few critical things. One of these things is overcoming objections.

Many times your prospect will actually want what you have — and want it badly — but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.

So as you write, think about all the objections your prospect might have. Then try to seamlessly overcome those objections in your copy.

With that in mind, here are a few methods for identifying and overcoming objections in sales copy…