Lead Generation – Do Not Presume You Are Not Needed

In lead generation, a need can either be seen as a sure indicator of a potential customer or it could be the one thing they will use to throw you off. Despite the latter though, you should never be so pessimistic as to say you are not needed. Sometimes, when you clear out that depressing feeling, you may even realize that some prospects behave less professionally in comparison to your lead generation services.

Determining The Need For Your Services Via Lead Generation

The process of lead generation is to help you find potential customers. How can you say you are not needed if that process ends up delivering? Is it because it is not? Is it because someone said you were even if you did find potential customers? Well, in either case, there are ways that your lead generation process can prove them wrong or at least give you reason to wait for these prospects to come around.

Take credit card processing for example. A prospect might tell you that they see no need to use them fancy plastic in their store. Some even go so far as to say there will not be a need for your business should the world end or something. Now this might discourage first-timers from trying more for their credit card processing leads but know right now that it is not the end of your lead generation campaign. Why?

Reason #1: You are marketing to the wrong crowd – Sometimes it is just a matter of improving your targeting. This is a basic piece advice you will hear from many lead generation experts. Do not just randomly door-to-door or call a bunch of numbers without checking out the place more carefully. Know what kind of people or organizations who could use a credit card process.

Reason #2: What they do not need now, they might need later – Never underestimate how fast some stores can grow or how some people’s income can change. Lead generation is not a process that runs for a brief period then stops. It keeps going all the time (only in different ways). Do not hesitate to check back on a prospect again even if they did not seem like they needed your services before.

Reason #3: Survivalists are not always relevant – Just because some businesses would prefer operating with a bare-bones cash register does not mean they represent the entire market targeted by your financial lead generation campaign. And, for some reason, you want them to be, it is easy to point out that the world does not seem to be ending any time soon so why not ask for a chance?

You know, the world right now is not some barren wasteland where people are forced to living like cavemen. There is a purpose for you business just waiting to be fulfilled out there. All you really need is to just keep looking for your business sales leads and working on your lead generation process.

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Comments: 2

I agree with reason #2 100%. I can think of numerous times where I have been told “no” only to hear a “yes” a few months or a year later. The key is staying top of mind so when the need arises, you are the first (and only) option they want to go with.

#2 can also be applicable with businesses already having existing partners. They may be saying no to you now only because they are still happy with their providers, and this can change in months, if not years.