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Innovation First International, creators of the widely popular HEXBUG Micro Robotic Creatures brand, announces a partnership with McDonald’s USA LLC, the nation’s leading foodservice provider, to feature custom HEXBUG toys in McDonald’s Happy Meals at participating restaurants across North America.

The four week HEXBUG Happy Meal program will run from February 22 through March 21, 2013, while supplies last. Participating McDonald’s restaurants across the United States and Canada will offer customers one of six collectible HEXBUG Micro Robotic Creatures with the purchase of a Happy Meal:

· Fast crawling HEXBUG Speed Beetle in Green and Red

· Slow crawling HEXBUG Beetle in Black and Orange

· Bump and go HEXBUG Nano Pullback Blue and Black

“To be a part of the iconic McDonald’s Happy Meal experience is truly an honor,” says Chris Troyak, president of Innovation First Labs Inc. “This is a once in a lifetime opportunity to reach millions of new and old fans directly with special, collectible HEXBUG toys that they can only get at McDonald’s.”

McDonald's will support the partnership with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, and custom packaging, coupled with an online web presence. The television advertising campaign will run from February 22 to March 21, 2013.

Designed to foster children’s creativity, develop their fine-motor skills, and fuel hours of imaginative playtime, HEXBUG Micro Robotic Creatures are innovative, high-tech toys with features and behaviors that enable them to react to their environment. The world-recognized brand is available at retailers nationwide and online.