"By financing the lighting retrofit through GE Capital,
BR Williams was
able to preserve its working capital for more pressing needs and
eliminate a large up-front capital expenditure," said Diane
Cooper,
leader of GE Capital, Equipment Finance and a GE company officer.
"When
costs for lighting equipment, installation and disposal are combined
into a loan with fixed monthly payments, it can be structured around
a
company's estimated utility savings."

GE Capital has been providing inventory financing and retail customer
solutions to BR Williams since 2001.

The cost to install new GE Lighting products in three of BR
Williams'
locations was $316,000, with estimated annual energy savings of
$156,200. The project costs will be recouped in about two years as a
result of the energy saved. With a three-year financing term, BR
Williams' loan payment is less than its anticipated
monthly energy
savings, creating a cash flow-positive project from day one.

"This return on investment achievement at BR Williams
-- immediate
monthly energy savings higher than the financing payment and the fast
two-year project payback period -- is a best practice
for commercial
operations of any size," noted Jaime Irick, general manager
of North
America Professional Solutions, GE Lighting.
"It's an irresistible value
proposition backed by measurable results."

After a lighting audit by Birmingham, AL-based Mayer Electric Supply,
a
GE Lighting distributor, the economics of the retrofit became clear,
according to Gregory D. Brown, chairman of the board of BR Williams.
"The program has been a lot better than
I'd expected," he added. "The
product technology is very impressive. We realized we needed much
brighter light in some areas because of the nature of the work, and
our
employees are very pleased now."

What began as a trucking business with two tractors in 1958 has grown
into a thriving company with a fleet of more than 165 tractors that
deliver throughout the 48 contiguous states. After more than a half
century, BR Williams has expanded into warehousing, program
management,
crate manufacturing and brokerage/less-than-truckload services. In
addition to its headquarters in Oxford, AL, it has four distribution
facilities located in Anniston, AL; Eastaboga, AL; and Tallahassee,
FL.