Metalogix

Metalogix is one
of the biggest names in SharePoint, whether you’re setting up your site for the
first time, moving everything, or trying to decide what to do next.

As part of a larger, continuing engagement, I led the
redesign and reconceptualization of Migration Expert. The application takes the
pain and guesswork out of big server moves, with a logical three-step process,
interactive reporting, the ability to share results, and more.

Plus, the Windows Modern aesthetic is integrated faithfully
throughout, making this application a perfect home with SharePoint.

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Metalogix

Metalogix is one
of the biggest names in SharePoint, whether you’re setting up your site for the
first time, moving everything, or trying to decide what to do next.

As part of a larger, continuing engagement, I led the
redesign and reconceptualization of Migration Expert. The application takes the
pain and guesswork out of big server moves, with a logical three-step process,
interactive reporting, the ability to share results, and more.

Plus, the Windows Modern aesthetic is integrated faithfully
throughout, making this application a perfect home with SharePoint.

Jingle Ball 10

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities
across the US. ClearChannel Boston needed a web platform that could seamlessly
promote the event each year.

I directed, designed and built a Flash (it was 2010!)
concert guide, that included interactive animated sizzle and video effects. HD
desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show
and artists, at the actual concert, and worked with the venue to create a
consistent brand and motion language, from web to stage.

Jingle Ball 10

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities
across the US. ClearChannel Boston needed a web platform that could seamlessly
promote the event each year.

I directed, designed and built a Flash (it was 2010!)
concert guide, that included interactive animated sizzle and video effects. HD
desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show
and artists, at the actual concert, and worked with the venue to create a
consistent brand and motion language, from web to stage.

Lucky Strike Lanes

Lucky Strike Lanes
rolled out “Lounge & Bowl,” a nationwide overhaul of its brand and properties
aimed at bringing modern nightlife to the classic past-time.

Working with their corporate brand managers, I directed and
produced a multi-platform campaign aimed at young professionals, socialites,
and trendsetters.

The deliverables included an animated digital invitation
that could be rapidly customized for over a dozen launches across the US, a
video campaign targeting corporate holiday parties, and a complete web rebrand
of their flagship Boston location, right across the street from Fenway Park.

The campaign launched with a cohesive motion language, that
complimented both local and national markets. Selected elements featured here.

Lucky Strike Lanes

Lucky Strike Lanes
rolled out “Lounge & Bowl,” a nationwide overhaul of its brand and properties
aimed at bringing modern nightlife to the classic past-time.

Working with their corporate brand managers, I directed and
produced a multi-platform campaign aimed at young professionals, socialites,
and trendsetters.

The deliverables included an animated digital invitation
that could be rapidly customized for over a dozen launches across the US, a
video campaign targeting corporate holiday parties, and a complete web rebrand
of their flagship Boston location, right across the street from Fenway Park.

The campaign launched with a cohesive motion language, that
complimented both local and national markets. Selected elements featured here.

McDonald's Frydrate

The Big Mac may be the world’s most famous burger, but fries
and shakes have been with McDonald’s since its inception. Plus, they’re a great way to cool off in the
dead of summer, and that’s what McDonald’s was counting on.

I worked with McDonald’s and their partner agencies to
create the Frydrate game. Players select their favorite combo of fries and
drinks, and each pairing unlocks a unique song. Players can finish each beat
off with a custom arrangement of effects – all synched for musical perfection
Players then share their mixes with Facebook and Twitter integration.

From conceptualizing the game to composing the songs, this
is one of my favorite projects.

McDonald's Frydrate

The Big Mac may be the world’s most famous burger, but fries
and shakes have been with McDonald’s since its inception. Plus, they’re a great way to cool off in the
dead of summer, and that’s what McDonald’s was counting on.

I worked with McDonald’s and their partner agencies to
create the Frydrate game. Players select their favorite combo of fries and
drinks, and each pairing unlocks a unique song. Players can finish each beat
off with a custom arrangement of effects – all synched for musical perfection
Players then share their mixes with Facebook and Twitter integration.

From conceptualizing the game to composing the songs, this
is one of my favorite projects.

Kiss Concert 13

ClearChannel Radio’s annual Kiss Concert brings pop’s hottest acts to cities across the US, all
on one stage. ClearChannel Boston needed a web platform that could seamlessly promote
the event each year.

I directed, designed and built a responsive HTML5-enabled
concert guide, that brings effects formerly only available in Flash to
desktops, tablets, and even mobile phones.

For music fans, the site delivers up-to-the-minute details,
video and music from their favorite acts, on the screen size of their choosing.
For ClearChannel, they can deliver branding partnerships with area companies,
and cross-promote their other events.

Kiss Concert 13

ClearChannel Radio’s annual Kiss Concert brings pop’s hottest acts to cities across the US, all
on one stage. ClearChannel Boston needed a web platform that could seamlessly promote
the event each year.

I directed, designed and built a responsive HTML5-enabled
concert guide, that brings effects formerly only available in Flash to
desktops, tablets, and even mobile phones.

For music fans, the site delivers up-to-the-minute details,
video and music from their favorite acts, on the screen size of their choosing.
For ClearChannel, they can deliver branding partnerships with area companies,
and cross-promote their other events.

Rosetta Stone

Rosetta Stone is
transforming itself from yellow boxes in airports to the world’s leading
language-learning technology. The benefits of Rosetta Stone aren’t just for the
avid traveler; businesses and educational institutions use Rosetta Stone every
day.

Working with their Education marketing department, I directed,
animated and scored an explainer that took real-world language statistics and
brought them to life in an entertaining, engaging way.

The explainer merges Rosetta Stone’s new brand principles
with the motion and aesthetic that consumers have come to expect from best-in-class
brands like Google. The end result is a friendly and relevant piece.

Rosetta Stone

Rosetta Stone is
transforming itself from yellow boxes in airports to the world’s leading
language-learning technology. The benefits of Rosetta Stone aren’t just for the
avid traveler; businesses and educational institutions use Rosetta Stone every
day.

Working with their Education marketing department, I directed,
animated and scored an explainer that took real-world language statistics and
brought them to life in an entertaining, engaging way.

The explainer merges Rosetta Stone’s new brand principles
with the motion and aesthetic that consumers have come to expect from best-in-class
brands like Google. The end result is a friendly and relevant piece.

One Nation of Gamers

One Nation of Gamers brings the tailgating experience of
traditional sports to eSports – televised gaming matches against the world’s
best.

With revenue that would make most sports franchises jealous,
gaming has rapidly become the most profitable entertainment media in the last
several years.

From a branding perspective, however, the gaming industry is
stuck in the past – the aesthetics are either insulting childish, or overtly
masculine. I designed and developed a fashion-forward, gender-inclusive brand
language and web strategy that positioned ONOG for growth.

One Nation of Gamers

One Nation of Gamers brings the tailgating experience of
traditional sports to eSports – televised gaming matches against the world’s
best.

With revenue that would make most sports franchises jealous,
gaming has rapidly become the most profitable entertainment media in the last
several years.

From a branding perspective, however, the gaming industry is
stuck in the past – the aesthetics are either insulting childish, or overtly
masculine. I designed and developed a fashion-forward, gender-inclusive brand
language and web strategy that positioned ONOG for growth.

Monster Jam '08

It’s 2008. Jay-Z is back in the game, and he’s bringing the hottest new rapper, Lil Wayne, along for the ride. Lil Wayne has just crossed-genres with his electro-rock-rap, and you can see them on one stage.

For ClearChannel Radio, Monster Jam is an annual institution, where rappers and singers are made. I directed, designed and built a concert guide, that included interactive animated sizzle and video effects.

Trivia: At the show, Lil Wayne refused to leave his tour bus, and Jay-Z did a double-set to keep the crowd from rioting. I was there, and it worked!

Monster Jam '08

It’s 2008. Jay-Z is back in the game, and he’s bringing the hottest new rapper, Lil Wayne, along for the ride. Lil Wayne has just crossed-genres with his electro-rock-rap, and you can see them on one stage.

For ClearChannel Radio, Monster Jam is an annual institution, where rappers and singers are made. I directed, designed and built a concert guide, that included interactive animated sizzle and video effects.

Trivia: At the show, Lil Wayne refused to leave his tour bus, and Jay-Z did a double-set to keep the crowd from rioting. I was there, and it worked!

Monster Jam 11

For ClearChannel’s 2011 Monster Jam, I was approached with a
single starting point: a mixtape. The cliché comedy staple from 80’s movies was
now the defacto way of discovering new artists and testing new material.

I took this concept and envisioned a crossover over old
school hardware and futuristic panels and labels, all strung together with dark
chrome cassette tape. This turned into an interactive concert guide, where fans
could watch videos, enter contests, and learn more about their favorite acts.

I also directed and produced an on-stage video package for
the concert itself, which introduced upcoming acts, sponsors, merchandising,
and more.

Monster Jam 11

For ClearChannel’s 2011 Monster Jam, I was approached with a
single starting point: a mixtape. The cliché comedy staple from 80’s movies was
now the defacto way of discovering new artists and testing new material.

I took this concept and envisioned a crossover over old
school hardware and futuristic panels and labels, all strung together with dark
chrome cassette tape. This turned into an interactive concert guide, where fans
could watch videos, enter contests, and learn more about their favorite acts.

I also directed and produced an on-stage video package for
the concert itself, which introduced upcoming acts, sponsors, merchandising,
and more.

Jingle Ball 11

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities
across the US. ClearChannel Boston needed a web platform that could seamlessly
promote the event each year.

I directed, designed and built a Flash
concert guide, that included interactive animated sizzle and video effects. HD
desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show
and artists, at the actual concert, and worked with the venue to create a
consistent brand and motion language, from web to stage.

Jingle Ball 11

ClearChannel Radio’s annual Jingle Ball warms up the holidays with pop’s hottest acts to cities
across the US. ClearChannel Boston needed a web platform that could seamlessly
promote the event each year.

I directed, designed and built a Flash
concert guide, that included interactive animated sizzle and video effects. HD
desktop users were treated to even more detail and visuals.

I also created a video package that introduced both the show
and artists, at the actual concert, and worked with the venue to create a
consistent brand and motion language, from web to stage.

Cloud Express

CloudExpress is a
free tool from Apptio that not only prevents internet-bill-heart-attacks, but
tells both seasoned IT pros and rising tech gurus alike how much they’re paying
for their cloud computing.

This revolutionary (and free) prediction engine needed a
modern look to suit, and a thorough vetting with its potential users.

The end result is an intuitive, dynamic, and clean way of
mastering a traditionally murky task.

Cloud Express

CloudExpress is a
free tool from Apptio that not only prevents internet-bill-heart-attacks, but
tells both seasoned IT pros and rising tech gurus alike how much they’re paying
for their cloud computing.

This revolutionary (and free) prediction engine needed a
modern look to suit, and a thorough vetting with its potential users.

The end result is an intuitive, dynamic, and clean way of
mastering a traditionally murky task.

Talks

I've given nearly a dozen talks and presentations in the past three years. Here's a recent talk I gave at What's Next DC, introducing marketers to the realms of user experience and design.

Talks

I've given nearly a dozen talks and presentations in the past three years. Here's a recent talk I gave at What's Next DC, introducing marketers to the realms of user experience and design.