Gain the ability for packaging breweries to sell their products to consumers on the premise of their breweries;

Gain the ability for brewpubs to sell their products into the wholesale tier while also increasing the annual product limit of brewpubs;

Protect small brewer’s existing rights to self-distribute and build brand value; and

Achieve these goals while protecting the integrity and viability of the 3-tier system.

The news has been met with rejoicing around the state. Here’s a small sample from theHouston Chronicle:

Houston, the law allowing on-site consumption at shipping breweries would have the biggest immediate potential impact. Saint Arnold, for example, plans to begin offering “special and limited edition brews” for sale during its weekday and Saturday tours.

In 2012, Texas Craft Brewers, defined as holders of a brewers, manufacturers, or brewpub license with under 225,000 barrels of annual production, produced 186,663 bbls, up 42 percent over the previous year. At Craft Brewing Business, we’re not mathematicians or fortune tellers or some combination of the two (Nate Silver?), but our guess is those numbers are going to keep moving up.