Unlocking human potential

Kristine Woolsey, Behavioral Strategist, Speaker, Blogger

Kristine (Kristi) Woolsey is the Practice Lead for Creative Environments at MAYA, a design and technology innovation consultancy. Kristi is well known as a behavioral strategist with years of speaking and research on the impact that the physical environment has on human behavior. She joined MAYA design in 2015 in order to build a practice that looks at the environments holistically—examining the physical, digital, and cultural aspects together.

The Creative Environments group designs the cultural, physical, and digital environments that bring desired experiences to life, allowing businesses to engage both employees and customers, scale with less footprint, reduce friction between groups and departments, and attract, retain, and develop the most capable human beings.

A large portion of Kristi’s work involves studying future trends so that businesses can put their goals in context of the changes being experienced by their customers and employees.

Services

Business Consulting

Brand development, value proposition, marketing strategy, alignment

Culture development, collaboration systems

Facilities strategy, workforce flex strategies

Lead diverse groups through change in a way that increases loyalty and engagement

Space planning that drives organizational psychology

Speaking and workshops around behaviors in the future of work

Development Consulting

Brand development, marketing strategy, alignment

Communication strategy for investors, regulatory, and target market

Creation of community including amenity and program strategy

Creation of physical brand, wayfinding

Leveraging strategies of radical urbanism

Unit, amenity, retail space planning for future behavior patterns

“Kristine understood our goals, paid attention to our budget, and created a strategy that was a magnet for our target market.”

Byan Aston, MLP Multi-Family Investments

“We’ve only been in our new office a short time, but it has already had a huge impact on the communication and energy flows of our business.”

Bob La Loggia, CEO, Appointment-Plus

“It cannot be more strongly expressed how well Kristine’s work met the needs of our organization. The benefit is simply: getting what you need as you define it.”

Case Studies

The market for brilliant software developers is highly competitive and with Google opening an office in the same city, Ticketmaster needed a look and layout that would attract and retain the employees they wanted.

The market share for Budweiser was being hit hard by the rising popularity of micro-brews. Anheuser Busch created an advertising campaign that included bars in airports and stadiums around the country and used a physical brand to sell their product.

The PCA Skin sales are generated through outbound sales and inbound support calls, positions that are hard to attract, train, and retain qualified staff. We created a business/facilities strategy that generated measurable improvement.