All about improving the customer experience for older consumers

Friday, December 07, 2012

What physical ageing means to the customer experience

You can read a guest blog that I recently wrote for Customer Experience Magazine.

Understanding the impact of physiological ageing on the customer experience is something that I will be writing a lot about in 2013. This posting gives a good insight into the sort of things that I will saying. Dick Stroud

No comments:

Dick Stroud

Dick Stroud

Founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.