Logo Design – NicheLabs, LLChttps://www.nichelabs.com
Just another Nichelabs websiteWed, 05 Oct 2016 15:41:14 +0000en-US
hourly
1 Building a Winner on the Webhttps://www.nichelabs.com/website-design-development/building-winner-web/
Wed, 07 Sep 2016 14:00:09 +0000https://www.nichelabs.com/?p=2513While the Atlanta Braves work to build a winning team for their new SunTrust Park, NicheLabs built a winner of the website for the new stadium’s commercial development opportunities. The Braves and their new ballpark are the anchor for a huge mixed-use real estate development project, known as Battery Atlanta, that will include shops and […]

While the Atlanta Braves work to build a winning team for their new SunTrust Park, NicheLabs built a winner of the website for the new stadium’s commercial development opportunities. The Braves and their new ballpark are the anchor for a huge mixed-use real estate development project, known as Battery Atlanta, that will include shops and restaurants, Class A office space, a hotel, upscale residences and entertainment facilities.

The developers for the live-work-play project knew this wasn’t a “build it and they will come” proposition. They needed to create a virtual environment that would allow prospective tenants to put themselves in the middle of their dreams and feel the excitement of being there. And, naturally, it had to work as effectively on a tablet or mobile phone as on an office desktop. That required a high-performance website to deliver graphic images and information with the nanosecond speed needed to heighten the excitement of being part of this new community.

Achieving the result required a spot-on combination of meeting specific timing goals for displaying all the renderings – to give visitors time to embed themselves in each image – and a search engine optimization program that could quickly deliver visitors to the website and the exact information they wanted on what is essentially a “tall” single page with sections and links to other sites. Anyone interested in leasing space can find contact information for six people at the bottom of the page. Everything is one place.

Websites like this are in tune with today’s business environment. The “tall” page lends itself to the “responsive” designs that are a necessity for mobile devices. It’s a given that many website visitors will be physical visitors to a place like Battery Atlanta. Then, they will rely on the website to provide directions to their mobile devices while on their way and rely on it again to display the renderings that are shaping their plans.

That places a premium on quickly finding the website with help of virtual assistants and minimal screen taps to get people to the place where they ultimately hope to do business. With the new stadium and Battery Atlanta construction right on schedule for 2017, the website needs major league speed and performance to have everyone up and running with their own businesses before Opening Day.

Your company may not need a direct tie to a major league sports franchise, but it can perform at championship levels with a major league website and digital marketing program that tracks with your business plan. That’s why you should talk to NicheLabs. We can help you use the most effective elements of website design and development to tell it clarity. If you’d like to expand your universe with news coverage, validate your customers’ context with your website, SEO program or other marketing activities, we invite you to contact us at 888-978-9254, or by sending us an email using our website contact form. We love to talk about marketing, best practices for SEO programs, brand messaging and content strategy.

]]>Yes, The Google Logo Change Means Something for Businesses Doing SEOhttps://www.nichelabs.com/branding/yes-googles-logo-change-means-something-for-businesses-doing-seo/
Fri, 11 Sep 2015 14:00:39 +0000https://www.nichelabs.com/?p=2250Google changed their logo last week because Google has evolved. If your business or practice needs to attract new customers, clients or patients, and SEO for organic search or Google AdWords has or could prove beneficial, then Google’s logo change should be viewed as a not-so-subtle advisory note to you. Logos are intended to communicate […]

Google changed their logo last week because Google has evolved. If your business or practice needs to attract new customers, clients or patients, and SEO for organic search or Google AdWords has or could prove beneficial, then Google’s logo change should be viewed as a not-so-subtle advisory note to you.

Logos are intended to communicate your company or practice identity and image. NicheLabs has found that some of our clients take this very seriously and evaluate several logo design iterations, while others look for the quickest, simplest solution. So just how does the logo relate to SEO, since Google’s Search algorithm doesn’t evaluate images, but only evaluates the alt tag for that image?

Google’s new logo reflects how Google has evolved. Both top SEO agencies and in-house SEO specialists know that Google is everywhere, which prompted the change from the quirky logo to the new, cleaner logo that can be viewed better universally – and we do mean universally.

The old Google logo

Google is everywhere — desktops, laptops, tablets and mobile devices. Google Maps are on most websites. Gmail is your access to Google Analytics. Google+, Google owned-You Tube and on and on…

Google is everywhere because they are relevant, thus useful, thus valuable, and thus successful. Google handles more than 10,000,000,000 (that’s 10 billion) searches per month. So following Google’s rules for SEO page ranking can mean big dollars to your business.

One client recently reviewed his new member sign-ups, and while his radio leads volume was similar to the volume from his online marketing efforts, the price for Google PPC and SEO efforts for Google organic marketing was much, much lower. This is just another example of how Google is everywhere and makes a positive impact, and the logo change is your reminder.

If you’re interested in SEO programs, you don’t have to believe me about its growing importance. In fact, NicheLabs recommends that you measure your results and then determine what’s best for you. There are free statistics to track the traffic on your website and what visitors are doing on your website. There are inexpensive call tracking programs that can be utilized to determine what ad or message your website visitors saw, be it online or offline, which generated a call.

If you want to learn more about SEO organic and paid search, along with using Social Media (Facebook, LinkedIn, Twitter, Instagram and Pinterest) and email – and tracking your results – then we should talk. Please email us with our website contact form, or call us at 888.978.9254.

]]>NicheLabs Receives Cogent Message from Fellow Marketerhttps://www.nichelabs.com/social-media-marketing/nichelabs-receives-cogent-message-from-fellow-marketer/
Fri, 17 May 2013 15:40:33 +0000https://www.nichelabs.com/?p=608Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns.

Today, 80 percent of mobile phone users send texts. Marketers who evolve at the pace of the rapidly-changing text messaging marketplace are in high demand and prevail.

Companies across industries seek and value text messaging and mobile app marketers who can provide both high-level strategy and in-market execution. One such company is Naples, FL based ActiveData.

With deep knowledge of the Short Message Service (SMS) market, ActiveData provides a platform that enables clients to control every aspect of the message flow, timing and logic of their text messaging campaigns. ActiveData leads promotional, survey and voting text campaigns, among others, for local and regional clients across industries, including larger, highly-regulated industries to local and community organizations.

With its focus on improving its website design, capabilities and unique site visits, ActiveData began its search for a reputable website design and development firm and engaged NicheLabs. Headquartered in Atlanta, website design and digital marketing firm, NicheLabs will work closely with ActiveData to redesign and develop a custom website, build and integrate a content management system (CMS) with blogging capabilities, and redesign its brand imagery, namely its company logo.

For more than seven years, NicheLabs has created websites and online marketing programs for close to 1,000 mainly small-to-medium-size businesses. To learn more about how your company can benefit from online design, development and marketing counsel, please email NicheLabs at sales@nichelabs.com or call 866.413.7952. In addition to Atlanta, NicheLabs has offices in Naples, FL and Charleston, SC, and serves clients locally in the Southeast, as well as companies nationwide.

]]>NicheLabs helps launch new company that helps people manage burdensome paperworkhttps://www.nichelabs.com/website_design/nichelabs-helps-launch-new-company-that-helps-people-manage-burdensome-paperwork/
Mon, 11 Feb 2013 15:28:13 +0000https://www.nichelabs.com/?p=487Pamela Craven of Maysville, GA, has launched a new company – Paperwork Help, LLC – to help people do something they have neither the time nor the inclination to do – paperwork. And she has chosen Atlanta website design firm NicheLabs to create the website that will introduce her innovative new concept.

One thing Craven learned from her years as a business executive is that paperwork need not be on paper to be burdensome. Any complicated forms or basic bookkeeping can give people trouble. Paperwork Help, LLC, offers help with both personal and business paperwork.

Pamela Craven of Maysville, GA, has launched a new company – Paperwork Help, LLC – to help people do something they have neither the time nor the inclination to do – paperwork. And she has chosen Atlanta website design firm NicheLabs to create the website that will introduce her innovative new concept.

One thing Craven learned from her years as a business executive is that paperwork need not be on paper to be burdensome. Any complicated forms or basic bookkeeping can give people trouble. Paperwork Help, LLC, offers help with both personal and business paperwork.

The company’s personal services include bank statement reconciliation, completion of applications, forms and legal documents and basic organizing, filling and correspondence. Business services include basic bookkeeping, implementing QuickBooks, information research and organizing files and records. In addition to these services, her company also offers walk-in services that include everything from copying and scanning to notary services.

Since Paperwork Help is a new business, NicheLabs is providing the basics to help Craven create a brand identity for her company, starting with development of both a logo and a tagline.

“People like dealing with real people who can offer real help,” said Craven. “Unfortunately, we live in a world where real help is harder and harder to come by.”

This, ultimately, is the premise behind her new company.

Craven knew she needed a website design firm that could help her brand her idea. She chose Atlanta website design firm NicheLabs based on recommendations from others in the industry.

]]>Spotlight: The Graivier Centerhttps://www.nichelabs.com/website_design/spotlight-the-graivier-center/
Thu, 06 Sep 2012 14:26:45 +0000https://www.nichelabs.com/?p=91An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

An image to match the reputation of one of the world’s premier plastic surgeons

What do you do when you are a plastic surgeon so talented you have a six-month waiting list and speaking engagements that take you all over the world – and an out-of-date website that barely hints at the prestige associated with your name?

You rebrand – and you do it with a brand-new website designed by Atlanta website design firm NicheLabs.

Working with Atlanta brand strategist Karen Pardue, Dr. Miles Graivier and his staff completely rebranded his practice with a new name, a new logo, new colors and a new website, which went live on Aug. 24.

Before and after

Everybody is familiar with the typical before-and-after photos used on most plastic surgeon’s websites. However, Dr. Graivier and his team decided to dispense with such photography for the new site. After all, why show the befores when the afters are so beautiful?

However, a look at the old and new homepages reveals one before-and-after comparison that shows a total transformation:

The rebranding process

The purpose of the rebranding was to have everything associated with Dr. Graivier reflect his reputation as one of the world’s premier plastic surgeons.

Focus groups made clear that Dr. Graivier is the reason people come to his practice. They would rather wait for months to see him than see anyone else.

“When 80% of your business is return patients,” said Pardue, “you know people are coming specifically to see you.”

So, the rebranding started with a name change. Though The Graivier Center is a solo practice, the former name, North Atlanta Plastic Surgery and Day Spa, sounded like a typical large suburban medical practice, with multiple doctors, with no hint of Dr. Graivier’s super-star status.

The new name,” said Pardue, “lets you know who you will see when you come to this practice.”

The new name – The Graivier Center – needed a new logo, which Atlanta freelance art director John Wieschhaus designed using the new brand’s fashionable natural colors, Tiffany blue and deep chocolate brown.

How a website can bring a brand to life

The next step was to create a website that made the new brand come to life. Here is where NicheLabs entered the picture. President Todd Withrow participated in some of the “brand-storming” sessions and “got it,” according to Pardue.

The result is a WordPress website that says beauty and youth throughout. Everything in the new site is aimed at expressing and building Dr. Graivier’s brand – from the glamorous photos of beautiful people to the chic colors.

How a website can inspire and educate

Plastic surgery patients tend to self-educate before deciding on a procedure and like to stay informed about what’s happening in the world of cosmetic surgery. Therefore, a CMS site was a necessity. NicheLabs trained key members of the staff on how to use the system so they can post news on the latest procedures and technologies as soon as they become available at the practice.

And since patients in focus groups said that due to Dr. Graivier’s international reputation and skill they want to follow his speaking career, the site will also feature Dr. Graivier’s speaking engagements to show where he is speaking and on what topics. WordPress will allow staff members to update these regularly without the need for outside help.

With such devoted patients, Dr. Graivier and his team decided to let them speak for themselves. So, the homepage features a video of some very happy, beautiful clients singing his praises. Any woman considering plastic surgery would be inspired and comforted by their stories.