Description:

The Golf Consumer Profiles contain information regarding the size of golf's target markets, golf-related consumer behaviors and emerging trends. They are based on a survey of 10,000 U.S. households plus a more detailed survey of 1,700 golfers. The profiles include data regarding rounds played, spending, skill level, media and internet usage, and golfer attitudes and perceptions. Women golfers (ages 18 and above) represent about one-quarter of all golfers and are an important target for player development. There are 2.5 million "Core" women golfers who behave like men when it comes to golf.