Credits & Description

Too many clothes make you cold. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao

This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual “living ads”, and pictures of these interactions were used in the print campaign.