The Stars of the Winter Campaigns

20.12.2015

Young model meets star photographer: that seems to be some fashion houses’ motto for this year’s autumn campaigns. Instead of working with famous models, Alexander McQueen, Prada & co. are focusing on their true stars: the fashion itself. Ruth Bell (Alexander McQueen), Lineisy Montero (Prada), Anna Cleveland and Freddy Drabble (Bottega Veneta) are the names behind the new faces. Never heard of them? Well, you’re bound to have heard of the luminaries on the other side of the lens. Jürgen Teller from Germany, Steven Meisel from the USA and David Sims from the UK. They lend a sober, partly documentary or even static style to the campaigns.

Sober and/or with a 1970s touch also rings true for the motifs at Gucci, Céline, JW Anderson, 7 for all mankind (top model Lindsey Wixson for Craig McDean) and Mulberry (with Georgia May Jagger). With their mise en scène for this autumn, they have travelled more than four decades back in time – with Miu Miu even going back to the 1950s.

Young actors Stacy Martin and Mia Goth – known from Lars van Trier’s Nymphomaniac – posed for Steven Meisel at Miu Miu. Balenciaga put its money on using even more stars: the label had Steven Klein shoot Kate Moss and Lara Stone. Roberto Cavalli, in turn, booked US R&B singer Ciara and staged her in an abandoned, turquoise, partly sand-filled room. Minimal opulence, so to speak. Etro painted a more glitzy and glamorous picture: Kate Moss stretched her legs in and on wild prints for Mario Testino.