Sleigh bells were ringing as hundreds of riders decked out in holiday cheer swarmed the streets of Milwaukee last week for the annual Santa Cycle Rampage.

Traditionally not much more than a pub crawl, some of the restaurants along the route took it upon themselves to donate a portion of the profits to the Wisconsin Bicycle Fed. Lowlands Group Restaurants event even brewed up a special Santa Rampage Belgian Bier. Lakefront Brewery offered up free beer. And Great Lakes Distillery donated $1 for every drink sold.