"Witness the Chickness"?? lol. Where's Shazz's "Bloke Beer" equivalent anyway? She must be working on it. Will the bottle be shaped like a middle-aged, balding fat man? How many stereotypes will they manage to get on the bottle?

So sad when a Brit doesn't understand irony. At least I hope it is irony, nobody but nobody could be so witless as to seriously market this product.At first, I did think it might be someone resurrecting Decanter's Sweetie*** gag but it's the wrong time of the year for that.

*** - At least, I think it was called Sweetie, it was a melon-flavoured liqueur aimed at the gay market. It was featured in a May edition of Decanter back in the 80s/90s.

The website and label is Bright Pink and the bottle and label are just wrong .

There are many women who love a big fruity.citrusy double IPA or a Stout with big coffee and chocolate notes so this notion of low carb ,low hop low flavor beer is silly.

Currenly Im helping the Shady Lady beer Comapny launch a Rose Infused lager in Australia very soon and working directly with the female owner who reminds me every day what women want and don't want in beer!

And while Shady Lady isnt for everyone or every occoasion but it may appeal to the current "non-beer drinker who are drinking RTDs and Ciders .A few of my male beer Geek friends who have tried the beer like it also.

Why can't companies just market beer to everyone? I hate the stereotypes - I am a huge hophead but used to get told "you know that's bitter, don't you?" when I ordered one. Hasn't happened in awhile, so maybe at least the pubs are catching on to the fact that women like real beer just as much as men (sometimes more, I have lots of guy friends who drink light beer!)