sent dealers a memo with instructions to help sales and service personnel enlighten consumers about the behavioral nuances of the fuel-saving 6-speed automatic gearbox…

Although the Ford gearboxes perform as intended, customers relate the frequency and abruptness of gearshifts to their experiences with conventional automatic transmissions. Hence, a perceived problem, the auto maker says.

“What we really want to convey is their experience is something different,” [Fiesta brand manager Sherryl] Brightwell tells Ward’s, claiming there is nothing “wrong” with the car.

Because it’s not a transmission problem, it’s an enlightenment problem! Nothing to worry about Ma’am, it’s just a little bit grabby between the second and third chakras. Seriously though, TTAC wants to know what Ford thinks consumers need to know before they reach the seventh level of divine PowerShift acceptance. So don’t spin your Dharmic wheels, TTAC-reading Ford dealers… shoot us a copy [contact form here, anonymity guaranteed] and we’ll let TTAC’s Best and Brightest meditate on the problem as well as its proposed solution.

When it comes to the cause of the alleged Toyota unintended acceleration, the TTAC commentariat is divided into two camps:

One side is convinced they know what’s wrong with Toyota. (It’s the cursed computer. May it roast in hell and grow tin whiskers.)

The other side isn’t so sure and argues for caution. It could be pilot error. Plain old hysteria also isn’t ruled out. Or some trade warfare that reared its no so pretty head at yesterday’s hearings: “You block our beef because of mad cow disease. We do the same to your cars.”

Well, who says life is fair. Flash: The doubters are being discriminated against. The commentators who know what’s wrong with Toyota can become instant millionaires. Here is how it works: (Read More…)

When the Toyota recall debacle kicked off, there were two types of reactions from their competitors. There were the ones who went after Toyota customers like a Catholic priest after a choir boy. And then, there was the “we are taking the high road” brood. Franco-Japanese Nissan were a part of the “we are way above this” bunch. They confirmed that they wouldn’t be introducing programs to woo Toyota customers. Who would want a Nipponese cannibalisation in the far abroad?