EVOLVE

CHOOSE YOUR SIDE

How to promote the first game where you can change sides?

Insight

The next step on video game evolution is here! Evolve.
Evolve is a unique multiplayer shooter game where, for the first time, you can choose your side. Play as the Monster to use savage abilities and an animalistic sense. Or play as one of the four Hunters. Either as an Assault specialist, Trapper, Medic or Support.

Idea

To launch this epic game on an mobile advertising campaign we created an ad that portrays this concept using the device’s orientation. By rotating their phones sideways users could not only change the orientation of the ad unit, but also “change sides” of the displayed characters. If the phone is in a vertical position, you are the Monster. If the phone is in a horizontal position then you’ve changed sides to be a Hunter.
Right from within the ad unit users could see the amazing game trailer or know more about the characters.