Special K Cereal can Help with Weight Loss (1968)

I was watching TV last night and noticed a few ads fore breakfast cereals that tout their ability to help you lost weight. I knew I had an add that proved this is not a new phenomenon and here it is. It is from 1968 and shows you what a low Cal treat Special K can be. Now are they saying everything being served in this pic is 240 calories? Not sure that adds up unless that bowl is much shallower than it looks.