March 1, 2011, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of higher capacity, higher speed hard drives and Solid State Drives (SSDs) “Do it Yourself” kits for the new MacBook® Pro 13", 15", and 17" models announced by Apple® last week. OWC’s complete upgrade kits provide all the needed tools, including a bus-powered external enclosure, for the easy installation, data transfer, and ongoing use of the original drive for additional external storage and/or data backup.

“We pride ourselves in offering new Mac owners more performance and expanded choices compared to factory available,” said Larry O’Connor, Founder and CEO, Other World Computing. “With memory, hard drive, SSD, and optical bay upgrades available, OWC is a one-stop shop for new MacBook Pro owners to get the most from their machine.”

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of Macintosh®, PC, and iOS device enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive U.S. based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net.OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program’s inception, OWC is one of less than three hundred to achieve the Platinum standard. In Septmber 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.