Posts Categorized: Featured

If you’re not utilizing LinkedIn in your communications plan, you’re missing out on a simple opportunity to expand and strengthen your nonprofit’s online influence. Remember, LinkedIn is not just a resume dump—it’s a tool your organization can use to increase visibility, demonstrate thought leadership and build community. So how do you leverage this often overlooked

Communications tools come and go. It’s probably been many years since your nonprofit used once common public relations tactics like news conferences, press kits, and radio actualities. To create a communications programs that produces the results you want, such as new donors, increased attention, or policy change, you need to depend on ideas that never

Social change communications agency Prichard, which operates Mac’s List, is partnering with the Nonprofit Association of Oregon to help local employers and job seekers. Effective immediately, more than 800 organizations who are members of the Nonprofit Association of Oregon (NAO) will be eligible for $10 off Mac’s List listings between now and November 30, 2015.

You may notice something’s different around here…Prichard has launched a new website! Our new site is refreshed to better communicate our services and expertise, and to really express our personality. It also reflects our new brand and reinforces our commitment to social change. Like we tell all of our clients about their websites, our website is one

With a new year less than a month away, it’s a good time to check in on trends in communications and how they might affect your social change organization. Here are three developments nonprofit leaders need to watch in 2015 and our ideas about how you can respond. Social Sharing Vs. Search Engines For years

This Friday, Oregonians will wake up pre-dawn, bellies still stuffed with turkey and cranberry sauce, to line up for Fred Meyer’s annual Black Friday sock sale. On Saturday, Portlanders will shop local for Small Business Saturday, and online steals will dominate Cyber Monday. Following these days of shopping frenzies where Americans will spend billions of

In the Beginning… I took on my first responsibilities as a social media manager about eight years ago when I was appointed public information officer (PIO) for the City of Portland’s Water Bureau. As PIO, I supported and managed a lot of moving parts—media relations, community outreach, event marketing… and launching and maintaining the bureau’s

Last month, a client asked us what we thought of producing an animated video to share her nonprofit’s mission in a fun and engaging way. We think her idea is a great one and here’s why: While animation might bring to mind cheesy cartoons like Superman or Teenage Mutant Ninja Turtles, it’s also a legitimate,

I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years of working with for-profit consumer brands, I was curious to see how nonprofit media relations differed. Turns out, for-profit or nonprofit, the approach is much the