EA Looking To Invest In Games With Deeper Stories, Moving Games To Frostbite Engine Has Been”Incredibly Powerful”

EA is one of the biggest video game companies in the industry and has quite a few popular franchises under its belt. While the company has improved its quality of games, the company plans to improve it further.

During the UBS Global Technology Conference in San Francisco, EA CFO Blake Jorgensen talked about how the company intends to improve its games and how the move towards Frostbite engine for its games have been a good one.

During the conference, Jorgensen said that EA is currently looking to invest in making its game better in every way to attract a wider audience.

We’re trying to invest in both making the games better in terms of visually, gameplay, deeper stories, to attract more people to the franchise or back into the franchise if they have left. We are trying to build those live services for our audiences, which gives them more and more leverage.

If we as a company can keep gamers playing FIFA or Madden all year long, there is a huge value in it compared to have them play a few times and they move to another game.

He further added that the move to the Frostbite engine has been “incredibly powerful” for EA, as they went from 26 different game engine to just one.

He also confirmed that Madden NFL franchise will also be moved to Frostbite Engine similar to what we have seen with FIFA 17.

He also added that EA has blended all of its sports game engines into Frostbite Engine, which helps the sports games to have better movement and more.

According to Jorgensen, Frostbite has become an open source game engine within the Electronic Arts, for which devs can create new tools and can be used by any EA Studio to develop games.

Mass Effect Andromeda is an upcoming game which also uses the Frostbite Engine. According to Bioware, they will be pushing this game engine to its absolute limits.

So what do you think of EA moving all of its game to Frostbite engine? Let us know in the comments.