News

TaylorMade Golf
Company Completes M Family with Introduction of M2 Metalwoods

Utilizing Multi-Material Construction
Found in M1, M2 Line Delivers on Maximum Distance and Forgiveness

CARLSBAD, CALIF. (January 25, 2016) – Following the remarkable success
of M1, TaylorMade Golf, makers of the No. 1 Driver in Golf, today unveiled M2 drivers,
fairways and Rescue clubs to complete the M family. In M2, engineers have
utilized the same proprietary multi-material combination, including the
seven-layer carbon composite crown found in the M1, to develop a line of
products that deliver two highly sought-after performance benefits: distance
and forgiveness.

Similar to
M1, the M2 product line meets the challenge of delivering more performance to players
of all skill levels with the utilization of multi-material construction (driver
and fairway). From the outset, the key product deliverable for the M2 line has
been to deliver maximum forgiveness without sacrificing distance. TaylorMade has
achieved this by leveraging the weight savings from the carbon crown and
redistributing the discretionary weight to the sole of the club, resulting in a
low and slightly farther back center of gravity. This ultimately gives many
golfers what they want: distance and forgiveness, without compromise. The
result is a family of clubs that deliver hot trajectories with massive sweet spots
and maximum forgiveness.

Multi-Material Construction Driver

Similar to the composition
of M1, the use of TaylorMade’s carbon composite crown design in the M2 driver has
resulted in a significant decrease in overall crown weight and with that, engineers
have been able to lower the CG considerably. The total weight savings of 5g
creates a dream scenario for our engineers, giving them enough discretionary
weight savings to generate a remarkably hot trajectory with maximized forgiveness.
Whereas the savings in weight in the M1 was used to develop the company’s
revolutionary T-Track System, the combination of the carbon crown with titanium
casting technology in the M2 driver has enabled engineers to move the CG into a
position of simultaneous speed and forgiveness.

Sweetspot & Ball Speed
Protection

With forgiveness a priority in M2, TaylorMade
engineers focused on three key performance features that deliver ball speed protection
on shots struck away from center-face: inverted cone technology (ICT), a
redesigned Speed Pocket; and increased moment of inertia (MOI).

The M2 driver utilizes inverted cone
technology (ICT) to increase the size of the high-COR area of the clubface. ICT
utilizes a thinner clubface, which would be above the legal limit for COR at
the center if it were uniform thickness. However, the inverted cone feature is
then added to the center of the clubface to bring that section back down to the
legal range, while the higher COR remains out on the heel and toe areas of the
face.

M2 also features a redesigned Speed
Pocket. It allows for greater face flexion than with a traditional, more rigid
connection. More flexibility means greater energy transfer at impact made low
on the face and thus, more protection of ball speed.

Lastly, the center of gravity in the
M2 driver has been positioned low and slightly further back in the clubhead. In
M2, the moments of inertia (MOI) are among the highest of any club we’ve ever
produced. The increased MOI resists twisting at impact, resulting in farther
and straighter shots when struck off-center.

Design Aesthetics

Like M1, the M2 driver head
is designed with a classic club head shape and fast, aggressive aesthetics
where the black carbon meets the white titanium. The design suits the eye of
better players from address but delivers performance for all, with maximized aerodynamics,
face area, and a low center of gravity. The structural changes in the design of
the club head include a lowered front face area that still has the traditional
rounded face shape from address, as well as a raised front crown and sloping
rear crown section to maximize low CG without compromising the aerodynamic benefits

Personalization

The 12
position loft sleeve of the M2 driver provides up to four degrees of loft
adjustment. In addition to the stock Fujikura Pro shaft, TaylorMade will offer
upwards of 30 additional premium custom shaft options at no upcharge.

Pricing and Availability

Available on February 19 at $399 USD, the M2 driver is available in 9.5°, 10.5° & 12° loft options in both right and left hand models.

M2 Fairway

Similar to
the M2 driver, the multi-material carbon crown on the M2 fairway has created 5g
of discretionary weight savings, allowing for an extremely low CG. The shallow
head design delivers versatile playability from the tee and fairway. A new,
fluted hosel design provides superior sound and feel without compromising
distance. In all, the M2 fairway is engineered for dominant performance in
every detail of the club, delivering exceptional distance and superior look and
feel.

Redesigned Speed Pocket

In 2012,
TaylorMade redefined the metalwood category and changed the state of the
industry with the introduction of RocketBallz and the creation of the first
ever Speed Pocket. Since then, company engineers have been relentlessly working
toward creating a longer, faster and more forgiving product, taking everything
learned from the success of the best-selling fairway model in company history
and improving on it to design and engineer a product demonstrably better in
every way.

A new, completely
redesigned Speed Pocket significantly increases the flexibility of the low club
face area; the most flexible Speed Pocket the company has ever designed. The
increase in low face flexibility translates into a higher COR, which results in
higher ball speed for shots struck low on the face. This is primarily achieved
by creating more flexibility in the Speed Pocket.

M2 Rescue

Born from
TaylorMade’s fairway wood DNA, the M2 Rescue is designed to deliver effortless
launch and maximum distance from anywhere on the course. The redesigned open channel
Speed Pocket creates a large sweet spot for maximized distance and forgiveness
with low spin, and the low center of gravity delivers a hot trajectory for
longer, more consistent shots. Aesthetically, the low profile shaping more
closely mirrors the shaping of a fairway wood, leading to a more
confidence-inspiring, easy to hit product.

"The M2 line
utilizes our new advanced multi-material construction to break yet another performance
barrier, delivering once again the hot trajectory that TaylorMade is known for
while at the same time providing game-changing forgiveness. With the entire M2 line of
product, we’re delivering golfers what they want and need; distance, trajectory
and forgiveness."
Brian Bazzel, Senior Director of Product Creation, TaylorMade

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 55,000 employees and generated sales of EUR 17 billion.

#1 Driver in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. #1 Driver in the World claim based on combined usage of M1 driver on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours since September 14, 2015, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc. #1 Fairway in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.