Lionesse's "Fierce Femelle" campaign features three strong and unique women representing female empowerment, individuality, and what it means to be a "Lionesse Woman." Jenna Talackova, an up-and-coming transgender model, Denise Duarte and Korrina Rico each have their own unique story, but all three embody the message of the campaign: that each and every woman deserves to feel fierce, strong and beautiful.

"As a transgender woman, I've dealt with a lot of rejection, in my modeling career and in society," says Jenna Talackova of her personal struggles. "I've wanted to give up on numerous occasions, but I didn't. I believe a Lionesse woman is just that: resilient to society's ideal of beauty, and confident in her own skin. I am a Lionesse woman."

Lionesse will also unveil two new advanced skincare lines to add to their high-end roster: Venofye and Celestolite. Venofye is based on the anti-aging powers of venom, while Celestolite is formulated with meteorite powder. These products will join existing product lines for face, body and hair available at Lionesse to create an all-encompassing beauty destination.

"We're thrilled to bring the relaunch of the Lionesse brand to life," says Adi Oded, CEO of Lionesse Beauty Bar. "We feel that this new campaign perfectly describes what a 'Lionesse Woman' is, and we hope that every woman will feel empowered and beautiful when using our products."

Lionesse Beauty Bar will continue to be a destination for women to shop for their favorite beauty essentials all the while feeling relaxed, pampered and beautiful. Lionesse products are available at over 150 locations and counting nationwide. For more information or to shop, please visit www.Lionesse.com. Be sure to follow Lionesse on Twitter at @LionesseBeauty.