"A lot of plastic can't be recycled," chimed in his sister, who's in the seventh grade. "The turtles can get suffocated and it can go into the water. My dad gave her a cloth bag but she doesn't use it. Plastic drives me nuts!"

Say hello to Generation Green. They're young, well-researched and mad as heck - inspired by an outpouring of movies, TV shows, books, Web sites and "green classes" at school. They've been learning how to save the planet since toddlerhood, and they're taking on their parents to do more, do better.

While some parents fret that the pop culture tidal wave amounts to environmental indoctrination, others are looking for ways to accommodate their kids.

"Get the kids talking in a non-judgmental way," said Julie Ross, parent and family therapist in New York. "Schedule a meeting. Tell them, Let's talk about it. Tell me what you know."