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Webinar: Social Commerce in 2012

Reflecting on our recent experience at the Shop.org Annual Summit last week, many conversations we had with retailers were around shopper engagement and its critical role in today’s marketing programs. Social media is still generating a lot of buzz, but retailers want to know where the ROI is because it’s not always that easy to find.

For a discussion on how retailers can best leverage social on their ecommerce sites to gather more intelligence on their shoppers and increase referral traffic to their site, register today for our September 28 webinar. Along with our guest Sucharita Mulpuru, VP and Principal Analyst, Forrester Research, Inc., we’ll cover:

Social tools you can implement on your site to augment your Facebook strategy

The importance of social profile data and the value it brings to retailers

How to leverage the social graph to provide purchase validation for shoppers

Important online retail trends going into 2012

As you develop your customer acquisition and retention programs for 2012, you’ll want the insights and tools shared during this webinar.

About the author

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.