About Us

ASC Management Team

EXECUTIVE DIRECTOR: Chuck Kissel

Chuck Kissel became ASC’s Executive Director and CEO in 2017. In this role, he provides leadership and direction to a $70M non-profit corporation. ASC has approximately 1,700 employees with self-managed operations in campus stores and dining, sponsored programs, and property development. Chuck began his ASC career in 1994 as a student and held several positions at Titan Shops from Course Materials, Customer Service and Operations, and Director before becoming Associate Executive Director in 2012. Prior to joining ASC, Chuck worked for Sears Roebuck & Co and Disneyland.

Chuck has been President of Independent College Bookstore Association (ICBA), Trustee of the West for the NACS Board of Trustees (chairing the Finance & Budget and Audit Committees). He currently is on the Board of Directors for indiCo. He is a CSUF alumnus, having received his MBA in finance, BA in Entrepreneurial Management, and now teaches corporate finance part-time for CSUF Mihalyo College of Business.

CHIEF FINANCIAL OFFICER: Tariq Marji

Tariq Marji was appointed the ASC' s Chief Financial Officer and Treasurer in 2011. In this capacity, he is responsible for the financial stewardship of the organization including financial planning, reporting, investing, cash flow management, capital and operational budgeting, managing financial affairs and overseeing the financial services department. Prior to joining ASC in October 2005, Tariq was the General Financial Manager at Cal Poly Pomona Foundation for over six years; before that, he held managerial positions in the hotel services and manufacturing industries.

An active member of AOA, Tariq has chaired the Finance and Audit Committees and is currently participating in several standing committees. He is also a member of NACAS and the National Association of College and University Business Officers. Tariq earned a bachelor's degree from CSU Long Beach and an MBA from Woodbury University.

DIRECTOR, BOOKSTORE: Kim Ball

Kim Ball became Director of Titan Shops in 2012. In this role, she oversees the $15.5 million bookstore operations which include the main Cal State Fullerton bookstore, the branch store on the Irvine campus and three convenience stores. She began her CSUF career in 2008 as Senior Manager of Course Materials. During this time, she strengthened campus outreach, improved on-time textbook requisition submissions, and expanded the bookstore’s textbook rental program. Prior to the ASC, Kim worked at CSU San Bernardino’s Coyote Bookstore for six years, gaining experience in course materials before spending seven years as its director.

Kim has served on several industry committees including the California Association of College Stores Education Committee and the National Association of College Stores (NACS) Textbook Rental Taskforce; currently, she serves on the Independent College Bookstores Association’s Annual Meeting Committee and is co-chair of the CSU Independent Stores Group. In Fall 2003, Kim was featured in NACS’s The College Store magazine as one of the “Top 20 Under 40 Up-and-Coming Collegiate Retail Leaders” and in the Fall 2008 follow up article“Where Are They Now?”

DIRECTOR, CAMPUS DINING: Tony Lynch

Tony Lynch, ASC’s Director of Campus Dining since 1996, directs a team of managers, negotiates contracts and is responsible for campus dining, catering, concessions and vending for the largest of CSU’s 23 campuses. He oversees Orange County’s busiest Carl’s Jr franchise, along with franchises from Baja Fresh, Panda Express, RoundTable Pizza, Starbucks and Togo’s. Prior to CSUF, Tony was Marriott International’s general manager for northern Nevada university and community college systems, including UN Reno, National Judicial College, Truckee Meadows Community College, Western Nevada Community College, Lawlor Events Center and Mackay Stadium.

He is actively involved in NACAS, both regionally and nationally, currently chairing the active Business Partner and serving on the 2013 Annual Conference Program committees. Tony holds a bachelors degree in business management and will complete his MBA from the University of La Verne this May.

DIRECTOR, HUMAN RESOURCES: Rosario Borromeo

Rosario Borromeo joined the ASC in 2010 as HR Manager and was named HR Director in 2011. As Director of Human Resources, she’s responsible for all HR functions including training & development, performance management, affirmative action plan, employee relations, safety program and payroll services. Prior to ASC, Rosario was PC Club’s HR Director in their corporate office and was also an HR professional with Vivendi. She has over 15 years of HR management experience in both public and private sectors.

She is a member of the AOA HR and Benefits committees, Society of Human Resources Management, Professionals in Human Resources Association and The Employer Group. Rosario obtained her bachelor of science in business administration from the University of Saint Paul in her home country of the Philippines.

DIRECTOR, INFORMATION TECHNOLOGY: Mike Marcinkevicz

Mike Marcinkevicz, CSUF’s IT Director and University Auxiliaries Liaison, began serving as ASC’s IT Director in 2011. He oversees the enterprises’ IT needs, IT systems maintenance, and upgrades ranging from commercial operations point-of-sale and inventory systems to ERP (financial and reporting systems) used for central administration (HR, payroll, accounting and grants administration). In his 15 years at CSUF, Mike has held several IT management positions in various departments: networking & server infrastructure and server applications, IT Helpdesk, IT Rollout, IT Training and Information Security. Prior to CSUF, he worked at the CSU Chancellor’s Office and in the defense industry.

Mike serves on the AOA IT and CSUF Information Security committees. After-hours, he is a part-time instructor for the CSUF Computer Science department, teaching both undergrad and graduate courses in computer security, UNIX and Open Source, advanced networking and impact of computing.

Manager of PROPERTY DEVELOPMENT: Cindy Dowling

Cindy Dowling joined the ASC in March 2017 and assumed her full responsibilities as ASC's Manager of Property Development in July. She oversees the management and maintenance of properties held by the ASC. These properties include CSUF's Irvine Campus, College Park, Titan Hall (formerly the Western State College of Law) and University Gables.

Before joining the ASC, Cindy was the property manager of College Park for 17 years as an employee of PM Realty Group. During this time, Cindy was responsible for overseeing multiple tenant and building improvements including College Park's three-year seismic retrofit. Along with managing College Park, Cindy was responsible for management and improvements for two medical office buildings and two property associates.

Cindy has 30+ years of experience in budget development, property and construction management of commercial, industrial, mid-rise, high-rise, medical and institutional real estate. Cindy holds a California Real Estate Sales License and has been affiliated with the Building Owners and Managers Association (BOMA).

DIRECTOR, SPONSORED PROGRAMS: Sydney Dawes

Sydney Dawes was named Director of Sponsored Programs in 2017, having joined the ASC in 2012. She oversees $25 million in grant awards, manages the various Chancellors Office and Agency audits, develops and implements policies to stay current with changing federal regulations, works in close collaboration with the CSUF Grants & Contracts (pre-awards) office to ensure a smooth transition for faculty between the initial proposal and subsequent award. Sydney brings with her years of CSU auxiliary experience, working at CSULB from 2001 until joining ASC in 2012.

Sydney has been in Sponsored Programs Administration since 2001 and is an active member of the Research Community. She is a member of Research Administration Council, NCURA and is Certified Financial Research Administrator (CFRA).

"HELPING TITANS REACH HIGHER"

The CSU Fullerton Auxiliary Services Corporation (ASC) is a non-profit public corporation that was incorporated in 1959 for the purpose of promoting and assisting the educational mission of Cal State Fullerton.

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