According to its web site, Via Motors is "a new kind of car company. We build electric version (E-REV) of your favorite trucks and SUVs."

Yes, a "new kind of car company" that makes electric vehicles out of other automakers' cars. Huh. Sounds sort of like Tesla Motors — except, if the images on their web site are correct, they're making electrics out of GM pickups, vans and SUVs rather than Lotus sports cars.