Colorfall

There is just something so simple and unique about this package for Colorfall, a new brain-stimulating, dominos-meets-design toy. The design of the packaging itself illustrates the product perfectly, the box shape is unexpected and fits perfectly with the product. Check it out below!

"At Marbles: The Brain Store, we believe there's an almost innate sense of satisfaction that comes from setting up dominoes into elaborate design, then knocking them down and listening to their gentle click-clack sound. And that's all fine and dandy, don't misunderstand. But where's the color? Where's the whimsy? Where's the ability to create striking images based on design cards or random ideas you have floating around in your noggin? They're all right here in Colorfall!

Our product itself was designed by Chrissy Quinlan and Brad Hoffman, after winning a product design contest held at their university. The box was a collaboration of much hard work on behalf of the Marbles: Brain Workshop team (a division of Marbles: The Brain Store). There were many changes and shapes before the box could become something mass produceable, but the whole time we aimed high to create a box that reflected the fun inside: bright colors, just enough cheeky quotes, and lots of knocking down of tiles!"

Puma and Yves Behar's new green packaging

After three years in the making, a new solution to the shoebox is announced- and it's pretty sleek too!

"It's hard to imagine something as simple as the shoebox being
completely overhauled. But Puma and Fuseproject have done just that, in
a design that will completely transform the brand's supply chain—saving
millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the
cost of cardboard and the printing waste are huge, given that 80M are
shipped from China each year," Béhar tells FastCompany.com. "Cargo
holds in the ships can reach temperatures of 110 degrees for weeks on
end, so packaging becomes an enormous problem. This solution protects
the shoes, and helps stores to stock them, while saving huge costs in
materials."

After spending 21 months studying box fabrication and shipping,
Fuseproject realized that any improvement to that already lean system
would merely be incremental. So instead, the "clever little bag"
combines the two packaging components of any shoe sale—the bag and the
box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it
shape and reducing cardboard use by 65%. Moreover, without that shiny
box exterior, there's no laminated cardboard (which interferes with
recycling). There's no tissue paper inside. And there's no throw-away
plastic bag. The bag itself is made of recycled PET, and it's
non-woven—woven fibers increase density and materials use—and stitched
with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy,
and fuel consumption during manufacturing alone by 60%—in one year,
that comes to a savings of 8,500 tons of paper, 20 million mega joules
of electricity, 264,000 gallons of fuel, and 264 gallons of water.
Ditching the plastic bags will save 275 tones of plastic, and the
lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous." via gizmodo.

RAW Health

"Pearlfisher was
tasked with creating an identity and packaging solution that redefined
the category: taking the raw food movement beyond its current niche and
making it universally understood and accepted. The essence of RAW is
taking food at its most primary state, that is, uncooked, basic,
untouched and unprocessed — keeping in all the goodness and nutrients,
as opposed to cooking or heating them out.

The contemporary packaging reflects the edginess of the brand and
literally makes RAW raw. It expresses a definitive look and feel of
'vibrant living' through a palate of rich colours and bold expressive
typography. The tone of voice captures the energy, vitality and
packed-with-as-much-goodness, as there can possibly be in one product
sentiment. It is as real as it is raw. The design has been translated
across 15 SKUS, from crisp-breads to chocolates.

Natalie Chung, Creative Director Pearlfisher, comments, "RAW is an
interesting brand with a concept that has allowed the designers to
create a dynamic range of packaging that really redefines the category,
creating something unique, rather than borrowing aesthetic cues from
other categories. RAW HEALTH now becomes the benchmark for raw."

Donata Berger – Sales Director at Windmill Organics comments, " Our RAW
HEALTH brand has been received extremely well by our customers and will
be available in health food stores throughout the UK and Ireland.
Pearlfisher really got beneath the skin of RAW and provided us with a
vibrant design that totally fits our 'vibrant living' message."

RAW is currently being launched in the UK and is available in Planet Organic and Wholefoods."

Rock Me Archimedes

"In March 2012, the Marbles Game Design Contest was won by Matt Buchanan with his idea aptly named Rock Me Archimedes. By combining strategy, skill, and a little bit of luck, the game consists of a wooden board that rocks like a teeter-totter, a special die, and 28 marbles. To win, you need to be the first player to oh-so-carefully get four marbles to your end of the board without causing it to touch the table."

Xbox One Packaging

As the highly anticipated X-Box One hit the shelves this weekend, we have an opportunity to talk to Microsoft about the design and development of the packaging for the console and accessories. "With Xbox One we knew we needed to signal that this is the next generation product. At the same time we needed to differentiate between Xbox One and the existing Xbox 360 brand which will continue to be available.

The design brief called for something modern, premium and conveying the magic of the Xbox One proposition. Xbox One is more than just a console. As with Xbox 360, there will be a range of accessories including controllers, headsets, and plug & play units with additional items in future. We developed a family of packs based around a sleek, rectangular shape. All packs are closed box design which helps to signify the difference from Xbox 360 where accessories are in open box with thermoform trays. High quality visuals of the contents replace the open box presentation on a unique green background for Xbox One. The resulting line up is sleek, uniform and eye-catching. Research confirmed that the visual identity met our original goals with target consumers."