Arush Chopra

CEO and Co-founder of Just Herbs

Arush Chopra is the CEO and Co-founder of Just Herbs—an internet-driven, vertically integrated organic and Ayurvedic skincare brand. Arush has a background in media and private equity and has lived in Denmark, Holland, England and Singapore in previous professional and academic pursuits. Arush earned his MA from City University, London and a BMM degree from St. Xavier’s College, Mumbai. He now lives in Chandigarh, India. Arush blogs about his learning from running a fast-growing skincare e-commerce company and can be reached on arush.chopra@justherbs.in.

Beauty products already are among the fastest growing e-commerce categories in India-driven largely by women consumers. Several studies, reports and surveys in the past two years have tried to make th...