Impermeable Weatherproof is a higher priced line of active outerwear jackets aimed at stores such as Neiman Marcus, Barneys, Saks, Bloomingdales and Fred Segal.

Both lines will make their debut at the upcoming Collective show here in New York.

“We see a big void in the moderate priced branded category of active outerwear. It is dominated by private label and high-priced ski and snowboard collections right now. With the introduction of 32 Degrees Weatherproof, we aim to fill that void,” says Freddie Stollmack, President of Weatherproof Garment Company.

“We [also] see a void in the luxury market in more value priced active outerwear. Given today’s economy, the better end of the market will be looking for more price/value initiatives,” he adds.