Thursday, April 23, 2015

Right around the time of the Nashville Market, a new series was launched from Just Another Button Company and Hands On Design. We're happy to say we now have these patterns in stock and ready to ship to your local needlework shop!

The [square.ology] series is a unique collaboration of different styles by three different designers (Cathy Haberman, Cecile McPeak, and Rachel Martin) and introduces the "turn & stitch" concept. It's fun and different and we hope you'll take time to look at these wonderful new charts and button packs (each sold separately)!

Bloom & Bloom Button Pack

Bee Dance & Bee Dance Button Pack

Around The Block & Around The Block Button Pack

Paisley Frame & Paisley Frame Button Pack

Where to buy, you ask? No problem! Any of the shops listed in our shop locator will be happy to assist you with purchasing in store or online! Support them with your business! You will not find these unique designs anywhere else!

Friday, April 10, 2015

Welcome to our brand new cross-stitch and needlework blog! Don't you think it's about time Hoffman Distributing Company stepped into the blogosphere? We are looking forward to posting new design information, designer interviews as well as news and information from the cross-stitch and needlework world. Who knows what else might appear on these pages?

Plus, we are celebrating our 30th year in business! It's hard to believe time has passed so quickly! We continue to serve many of the same shops who have been around from the beginning as well as many valuable customers who joined us along the way.

I, personally, have enjoyed 21 years of service at Hoffman Distributing Company but was still a young man in school when the company was born.

Thirty years ago, the only cross-stitch I had encountered was in home-ec class. I stitched a little green turtle (and I'm pretty sure I got an A)! Back then, I was much more interested in getting to the skateboard ramp after school, showing off my new parachute pants on Friday night, and doing my best to look cool in my knockoff Wayfarer sunglasses (whether or not I pulled off the cool look is up for debate to this day).

Meanwhile, just about 55 miles up I-59, Hoffman Distributing Company was opening for business under the leadership of Lane and Cheryl Hoffman. There was a need in the industry for a wholesale source of counted cross-stitch books and leaflets. Shops needed to be able to purchase from one central location and enjoy fast shipping and no minimums. Hoffman Distributing Company filled that need and 30 years later we're still proudly serving independently owned needlework shops around the world!

There have been many changes over the years, including the transition from our massive print edition of the "Hoffman Reference Catalog" to the online version now known as the "Online Reference Catalog", a vastly different trade show landscape, and the emergence of online commerce. However, our core mission of serving shops with fast and efficient service remains unchanged.

We are very grateful for the shops who continue to give us their business and for the designers who entrust us with their inventory. It is a privilege to be a part of such a wonderful industry.

Remember to support your local needlework shop and purchase your charts and supplies from them (either in person or online). Thank you so much for your support of the cross-stitch industry and Hoffman Distributing Company, Inc! Check our blog often for new products and previews!