Growth Tools

A knowledge of consumer psychology often separates an ineffective campaign from a viral one. That's why you need to check out this compilation of psychology and behavioral hacks from Daniel Stefanovic. The website offers specific examples of the nine most important consumer psychology principles. Each is sure to give you plenty of ideas for your website, campaign, or sales call.

If you're hungry for a new hack to try, this list by Jan Orsula, founder of WeekHack, has got you covered. Our favorite? GoViral, a free tool that encourages viral list growth by offering subscribers who invite their friends a free gift. Check the list for an easy-to-use landing page builder, an online business playbook.

This article seeks to break down marketing tools by different stages of the funnel, making it a valuable resource for anyone who wants to know not just what tools are out there, but when they're best utilized. Author Wilson Jian P neatly puts tools into the "pirate metrics" categories: acquisition, activation, retention, referrals, and revenue. No matter what component of the funnel you're most looking to improve, this article wonderfully breaks down the tools, both paid and free, that you will want to use going forward.

Facebook

If you're putting ads on Facebook (and we're sure you are), then make sure they're going to pop and lead to actual customers. [Andrew Tate] takes 14 Facebook ads and turns each into a lesson about Facebook advertising. We especially liked his analysis of Project Lean Nation's ads, which show how Project Lean Nation used specific images to target different groups of potential customers.

Instagram

Have you ever considered running an Instagram contest? Here Bethany Cartwright lays out a step by step guide for developing a contest that can help drive traffic to your Instagram page. From planning the competition to choosing a winner, Bethany makes it simple for you to make a fun competition part of your Instagram strategy. Don't be surprised if you see a contest from us soon!

SEO

Kevin Indig takes the typical SEO research process, based on keywords, and shows us to instead focus on problems. What are the problems the product sets out to solve? Who are all your possible customers, and what are they thinking when they need your product? By looking at a product we're all familiar with -- electric toothbrushes -- Kevin helps us map out a content strategy that's going to interest your customers AND help you show up in search engines.

E-Commerce

This article boasts 10 immediately actionable takeaways from the eCommerce rising star MVMT. Explore specific examples from MVMT's winning strategy that grew them to millions of Instagram followers and yearly site visitors. Our favorite strategy was to mix in ordinary social posts as part of the promoted content rotation in order to generate awareness and social proof (Read for details). If you put ads on Facebook, don't pass up on these tips by digital marketing strategist Edward Dennis.

Websites and Conversions

Google considers over 100 factors when ranking your website, are you aware of all of them? This comprehensive article from Jason Acidre, Co-Founder of Avaris contains everything you need to get up and running so you can optimize your webpage and get in front of more leads. Read on for advanced back-linking strategies, immediate tweaks to minimize your page load speed, and more.