WAREHAM ­— Less than a week after opening her store Twigs & Tides, Margee Millspaugh is a natural who seems like she's been doing this forever.

The former marketing executive for several high-tech Boston corporations greets customers and strikes up easy conversation, talking about the marketing strategies she might use for her new store on Main Street in Wareham.

"We were going to put a bathtub in the window, with one of our ladies in it — but the only problem was, we couldn't figure out how to keep the water warm," Millspaugh jokes.

The store opened Nov., 5 and Millspaugh says she is excited to start her newest venture. With a staff of two women who she credits with helping her get the project off the ground and being hugely supportive of her efforts thus far, Millspaugh says she began the business after some encouragement and citing opportunity's arrival at precisely the right time.

"Some good friends of mine said I had a knack for decorating and this space was available in a well-traveled area, so everything came together. I decided it was time to do something fun and creative," she says.

Feedback from the community is something Millspaugh seeks, hoping to take it into account as she molds her new shop.

"I'm very open to listening to what people want us to carry," she says, asking customers to help her to best serve their needs.

Millspaugh describes her store as a boutique with seasonal inspirations. A New Jersey native who has lived in Cambridge for the past 15 years, she says that given the location in southeastern Massachusetts, she has tried to give the place a beach-y feel.

With a Christmas tree, wreaths, and ornaments available around the store, she says she's started by gearing up for the holiday season.

But holiday items are not the only offers at the shop. There are home goods and decorations, a jewelry counter, apparel including hats and scarves, rugs, birdhouses, ceramics, starfish, sea-inspired wine glasses and tumblers, and hand lotions and creams from the Naked Bee organic brand.

"We're trying to have things that are different," Millspaugh says about much of the home décor at the store, pointing to unique items she has found in places like Vermont and Sea Island, Ga.

Many of the items are locally inspired, including much of the jewelry that is crafted by local artisans, says Millspaugh.

Her goal is a store with a SouthCoast feel that offers creative ideas for interior decorating and gifts. Just a few days into her latest endeavor as a small business owner, Millspaugh has shelves filled with unique, tasteful home items that she hopes will cater to a seaside clientele.

And so far, she's up and running — just as she prepares to open the box with her new cash register in it.

Visit Twigs & Tides at 251 Main St. in Wareham, or online at www.twigs-tides.com. Contact the store at 508-295-2955 or twigsandtides@gmail.com.