Course Overview

Organizational sustainability is increasingly demanded and much needed by civil society organizations, non-governmental organizations to ensure programmatic continuity and organizational growth. A growth that is necessary to continue, expand and scale up the delivery of their vital development and humanitarian services. Financial security through appropriate, diversified, creative and consistent fundraising efforts are indispensable to the survival of development organizations and foundations.

Learning Outcomes

Increased understanding of the necessary factors rendering organizations more sustainable

Increased understanding of the techniques and best practice to design a best-fit and effective fund-raising strategy

Learn how to cultivate opportunities and relationships

Equipping participants with the knowledge of various donor sources, their motives to give and how to differently tailor their fundraising, marketing and communication messages

Additional Information

This training course of instruction and practice is delivered over 2-days (12 hours). The Course will include group discussions, tasks in groups, synthesis through application, and role plays

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Course Agenda

DAY 1: FUNDRAISING STRATEGY

Organizational sustainability and scalability planning

Components of a successful and sustainable fundraising strategy and plan

Marketing and communicating the message

Trusted and successful relationship building

DAY 2: FUNDRAISING SOURCES AND MOTIVATION

Donors and International foundations

Corporate Funders

Income generation and social enterprises

Fundraising from Events

E-fundraising

About Trainer

Alaa Shaheen

Engineer Alaa Sami has served for 12 years as the Middle East Business Development Director for AECOM, one of the largest American Engineering Design, Construction Management and International Development Services Company. He has supported in the design and development of several winning proposals submitted to variety of MENA region institutional and private sector clients such as USAID, European Union, World Bank, Thomson Reuters, Al-Futtaim group, General Electric, etc. Alaa serves as a Lead Trainer at the Engineering Service Unit of the American University in Cairo teaching how to manage and write winning proposals. Eng. Alaa is a certified Trainer by the German Institute for Academic Exchange DAAD and the International Labor Organization. Engineer Alaa has a Master Degree in Construction Management from Brighton University, United Kingdom, 1996, and a Bachelor Degree in Construction Engineering from the American University in Cairo, 1993