What is the green obsession with giving plant-based things meaty names: tofu become tofurky (which sounds just like turkey, geddit?); vegetarian nut pâté is often written up on the menu board as tuna-free (huh?); and finally a shoe store that bans leather calls themselves Moo Shoes (okay, now I’m thoroughly confused).

I mean, isn’t it all rather counter intuitive?

Despite being flummoxed by the name of the latter, I’m happy to embrace the concept — shoes. Owners, sisters and non-meat eaters, Erica and Sara Kubersky found it easy to find food that fit their philosophy while clothing and shoes proved a little more elusive. So, they took matters into their own hands, and in 2001, Moo Shoes was born. With their flagship store now located on Manhattan’s lower east side, the girls stock their store with cruelty-free bags, T-shirts, wallets, books, accessories and, of course, shoes. (Though with all these crazy names, I guess it wouldn’t surprise me too much if Moo Shoes carried everything but shoes.)

I’m loving the Toe Stir, a super cute ballet flat with an ankle strap made of hemp upper, bamboo lined, natural latex pedbed, organic cotton canvas cover and a coconut button to boot. Also, the Cheryl flat sandal from Portugese company Novacas is summer must-have, while the Ashby Red boot is simply a must-have full stop. All products carried by Moo Shoes are made under fair labor conditions and faux leather shoes are made from a polyurethane synthetic microfiber which contain no PVC or vinyl.

Take it from girls: fake is the new black when it comes to leather. So, as long as you don’t mind leaving your lexicon at the door, you can get yourself a great pair of ethical shoes from Moo.