Concepts and theories are tested through technology developments. Will show technology independent they are.

“This article will examine the opportunities for data-driven navigation design without the dependency on physical device sensors or cookies, and without building out the intricacies of an elaborate recommendation engine. Leveraging even traditional analytics and usage metrics alone can go a long way in differentiating the content locating experience on conventional websites.”

Search, find, and use. But then the fun part starts: the information experience.

“Findability is a constant theme in content strategy and technical communications, yet it seems to me that people often treat findability as a problem existing outside the content. Findability is addressed using SEO tactics and by devising sophisticated top-down navigational aids, such as taxonomies and faceted navigation, but it is seldom seen as issue to be addressed in the content itself. I believe this focus on top-down findability is wrong. Top-down finding aids have their place, but the majority of the focus should be bottom up, and it should start with the content itself.”

“(…) a summary of why findability becomes an issue for technical writers, and what the information paradox is that we encounter. Then, in an usual ethical twist, I’ll explain why findability might not actually be an issue.” (Tom Johnson)

“(…) be wary of the standard reports that come with your analytics application. They certainly have value, but these reports also provide a false sense of security—as if they were designed with your needs in mind. Nothing could be farther from the truth: Top-down, goal-driven analytics should be centered on your KPI, and your organization’s goals aren’t the same as everyone else’s.” (Louis Rosenfeld – A List Apart292)