Notes from the Wild

Science generates a wealth of data on wildlife for conservation purposes each day. What if we opened up some of that data to tell some of the amazing stories of the wild, and get more support for wildlife conservation? Our new project, Satellite Stories, is an experiment in opening up scientific data to create an engaging interactive product for broader audiences.

2017 brought lots of advances for Augmented Reality because of the launch of Apple and Google's new AR tools. Plus, there has been exciting progress on the data side too! Our dev team is pushing what is possible with this new tech and how it can aid wildlife storytelling. Take a look behind the scenes at what we are creating!

Today, we are launching the preview app of our full game, Safari Central! Safari Central uses data from animal protection organisations to create Augmented Reality (AR) versions of real animals including elephants, jaguars, and lemurs, in a free app that players download to their phones.

At Internet of Elephants we are trying to create emotional connections between people and wildlife, and we think one of the keys to this could be through the use of data. Why data? To many people, data means cold facts and figures, complex algorithms and research that is not understandable to non-academics. But when IoE looks at data, we see the enthralling stories behind it. We've selected the data of an elephant, wildebeest and two lions to show the world how their stories can capture the imagination.