OK, it’s safe to let this secret out: I don’t drink beer. At all. But that didn’t stop me from writing this case study on Ballast Point’s package redesign for this San Diego craft beer and spirits producer.

That’s because as a reporter and writer I don’t let anything get in the way of getting the article done and done well. Ballast Point products aren’t sold in Missouri yet, but no worries. A few extra telephone calls and photographs and I learned exactly what the package design looked like.

It’s not what I know or don’t know, drink or don’t drink. It’s my drive to learn everything I can about any subject I’m assigned that makes me love my job, and I think that passion for getting it right no matter what shows in this case study for Package Design magazine.

Take a look and see what you think.

Rebranding Brews Sales— Ballast Point craft brewery got a fresh look — and improved sales. Read about how MiresBall made this craft beer and spirit producer stand out in the crowded market.

Credit unions, little known, not-for-profit financial institutes, are taking on the banks, pushing against a limit on the value of commercial loans they can make. This article led me to learn about this unusual financial organization and gave me the opportunity to exercise objective journalism, letting each side have their say. The article was published in the Columbia Business Times.

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Dianna O’Brien is a delight. She approaches every project with enthusiasm, professionalism, creativity and a sense of humor. Her work is clean, concise and energetic — and she even meets deadlines!
Karen Pojmann
Editor, Mizzou Wire
Web Communications
University of Missouri