According to mumBRELLA, THQ deployed a cadre of women in securely-fitted attire to dispense free petrol to passing motorists on Cleveland Street. The free fuel bonanza, which started at 6am, lasted a mere three hours, its sole purpose to promote THQ's upcoming title Saint's Row: The Third.

Three hours of marketing doesn't sound like much, but the incident not only got the police involved to handle the not-at-all unexpected traffic stickiness, but appeared on the likes of Today Tonight and Sunrise. Magnum PR, the company that organised the stunt, estimates $350,000 worth of coverage came out of the thing.

I'm certainly not helping by writing this post, obviously.

I guess THQ is making sure every buck counts, and dressing women up in tight-fitting clothes and giving out free petrol is certainly one of the more blatant ways of going about it.

I live in Redfern, which part should I walk THROUGH to see the bullshit you and your mates actually think happens in Redfern? Don't be a pussy and go and see for yourself and to put the record straight this was done in Surry Hilly not Redfern.

He was stereotyping Redfern, not people of any race.
I think this just goes to show how badly people seek out racism in normally inoffensive material. Keep up the good fight, guys. Don't worry about how ridiculous you're being.

It's suburbist right? No meantion was made of any race. If people are offended then they are subliminally racist in assuming that it is a certain race that is huffing the petrol which I think makes them bad people...I smelt magic markers once until I went Dizzy.

Why didn't they give out fuel cards to people who preordered the game ? That would have had a direct impact on sales. Rather than some vague to measure awareness increase in the public consciousness about a game that is actually really good but no one has actually ever cared that it was any good they didn't want it

Because what you're suggesting only rewards people who pre-order. Take a guess what percentage of the market pre-orders.
This stunt exposes the game to everyone, not just those who would buy (or pre-order) the game.

They don't need to spread market awareness to people who have already bought the game, the point in marketing is to get people that haven't heard of it to go "Hey, WTF is Saint's row the third?".

Maybe they should be getting the promo girls to give out free drinks in the nightclub scene, more likely to get lots of gamers that would be into the type of game there than people on their 6am commute to work.

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