Japanese ad tech firm Geniee lands $1.3m from GREE Ventures

GREE Ventures, the corporate investment arm of Japanese social mobile gaming giant GREE, has invested approximately 100 million yen (roughly $1.3 million – PDF, in Japanese) in Tokyo-based advertising technology company Geniee.

Geniee has developed a system that facilitates real-time bidding for targeted online advertising, and also operates a demand-side platform for Internet media publishers.