Beverly, MA (May 14, 1999) - Leading entertainment software publisher, Hasbro
Interactive announced today it has released all rights that it may have to the vintage
Atari hardware platform, the Jaguar.

Hasbro Interactive acquired rights to many Atari properties, including the legendary
Centipede, Missile Command, and Pong games, in a March 1998 acquisition from JTS
Corporation.

This announcement will allow software developers to create and publish software for the
Jaguar system without having to obtain a licensing agreement with Hasbro Interactive for
such platform development. Hasbro Interactive cautioned, however, that the developers
should not use the Atari trademark or logo in connection with their games or present the
games as authorized or approved by Hasbro Interactive.

"Hasbro Interactive is strictly focused on developing and publishing entertainment
software for the PC and the next generation game consoles," said Richard Cleveland,
Head of Marketing for Hasbro Interactive's Atari Business Unit. "We realize there is a
passionate audience of diehard Atari fans who want to keep the Jaguar system alive,
and we don't want to prevent them from doing that. We will not interfere with the efforts
of software developers to create software for the Jaguar system."

Hasbro Interactive, Inc. is a leading all-family interactive games publisher, formed
in 1995 to bring to life on the computer the deep library of toy and board games of
parent company, Hasbro, Inc. (ASE:HAS). Hasbro Interactive has expanded its charter to
include original and licensed games for the PC, the Playstation(R) and Nintendo(R) 64 game
consoles and for multi-player gaming over the internet. Headquartered in Beverly,
Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany, Japan and
Canada. For more information, visit the Hasbro Interactive Web site at
http://www.hasbro-interactive.com.