The CementBloc Presents at eDTC Revolution Conference the Power of Unbranded Digital and Social Media for the Metastatic Breast

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Meghan Lopresto, VP, Multichannel Strategy, and Trish Norris, VP, Account Director, both at The CementBloc, co-presented at the eDTC Revolution Conference on Thursday, September 13, 2012, in Washington, DC. Their presentation highlighted the impact of social media on patient advocacy campaigns.

The eDTC Revolution is a three-day forum that unites thought-leading visionaries in a discussion of the innovative uses of digital and social marketing and the latest marketing/media trends, with a focus on the future of advancing consumer communications of Rx products. From the agency perspective, Ms. Lopresto and Ms. Norris shared a case study of "Pledge to Fight Forward," an unbranded Web page that has given the metastatic breast cancer community a powerful rallying cry and an online home where thoughts, inspiration, and emotional support can be shared.

"The breast cancer community, as a whole, has a strong voice and support network online but once the disease metastasizes, the buzz tends to fade away," says Ms. Norris. "Pledge to Fight Forward is a digital campaign that allows patients and caregivers alike to unite and fight against metastatic breast cancer." Continues Ms. Lopresto, "By providing a platform that allows patients and their loved ones to voice their rallying cry and share inspiration, we give them a voice...a voice that helps them to continue to battle against this disease."

At The CementBloc, Ms. Lopresto plays a key role in interactive selling tool development and measurement, multichannel marketing planning and analytics, promotional spend optimization, CRM/PRM, and closed-loop marketing initiatives. For more than 10 years, she has been in the pharmaceutical industry in leadership roles, providing clients with innovative solutions for multichannel and professional advertising campaigns.

As VP, Account Director at The CementBloc, Ms. Norris has been instrumental in leading The CementBloc team in creating award-winning work. With an extensive background in consumer digital and relationship marketing, she has led both unbranded and branded initiatives directed toward patients, caregivers, healthcare professionals, and sales teams across a variety of multichannel tactics in her time at The CementBloc.

For more information on the eDTC Revolution 2012, please visit: www.dtcperspectives.com/dtc-news/edtc-revolution.html

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare creative agencies.