Nacional Records and Starbucks collaborate to bring ‘Café Con Música’

Hitting Starbucks this summer is a little piece of Latin talent. Nacional Records and Starbucks bring attention to the Latin Alternative music scene with their latest collaboration Café Con Música, a compilation available only at Starbucks from June 19 – July 16.

The album features a sample of Latino artists from all over representing different genres. It includes everything from Colombia’s electronic cumbia to Spanish indie rock and even tropicalia from Germany. With a mix of English and Spanish lyrics, the album is just a little taste of what the genre currently has to offer, especially to those that aren’t familiar with Latin Alternative. The 16-track compilation features Grammy nominated musicians such as Colombian rock band Aterciopeados, Venezuelan funksters Los Amigos Invisibles, Mexican electronic DJs Nortec Collective Presents: Bostich + Fussible and Chilean MC Ana Tijoux among others.

Produced by Nacional Records, known as a leading source of new Latin sounds with 29 Grammy and Latin Grammy wins and nominations, the collaboration with Starbucks shows the changing trend in demographics as Latinos become the majority. The wide range of music in the compilation also demonstrates the increase in the Latin bi-cultural background where it’s only natural for such fusions to occur.

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Austin Vida’s history

Originally, Austin Vida was formed as a promotional company in January 2007 by Brian Stubbs to help bring live Latin music to Austin and create cultural awareness that seemed non-existent in the Live Music Capital of the World. In 2008, Stubbs sought out professional opportunities in another city. Not wanting the Vida brand to die, he passed along ownership rights to a young and motivated group of local Latinos, led by Ian Morales.

The new Austin Vida online magazine launched in January 2009 with the goal of catering to young American-born Latinos, while still being accessible to people of all cultures and ages. The online, English-language publication covers the local Latino music scene as well as touring Latin music acts playing in Austin. Other coverage includes movies, entertainment, the arts and community news. Austin Vida is the lifestyle and entertainment magazine for Latinos in Central Texas.