JACQUEMUS CAMPAIGN AW16 BY David Luraschi & Willi Dorner

"I was very happy when Jacquemus got in touch with me concerning that collaboration. For me as choreographer it's of course a great joy to see that my performance "bodies in urban places" increasingly also finds entrance into other creative fields such as the fashion world. Simon had a very clear vision about the motive he wanted for the picture, so that was easy to decide on. The challenge for me in this special case was to arrange the models as an interesting body sculpture on the one hand, butto make sure at the same time that the clothes don't lose anything from their impression" - Willi Dorner

"We are all a group of people together, so there is no individuality in this campaign, and there is something very playful. I like that in Jacquemus there is no hierarchy" - Simon Porte Jacquemus