Can You Argue With Parsons?

Four minutes into the video above GoDaddy.com CEO Bob Parsons says, “Most advertising is not interesting. It’s like a fat guy, it’s not offensive, everybody likes him but he doesn’t get much action. Our ads, maybe they’re a little offensive, a little in your face, but they work and they work in spades.”

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

http://multicultclassics.blogspot.com HighJive

Great. Parsons defends the offensiveness of his advertising by using references offensive to obese people. The man’s a douchebag. The only thing worse than his advertising is his service. Has anyone tried using GoDaddy.com lately? It’s a fucking nightmare.

http://adpulp.com David Burn

@HighJive
Douche though he may be, what about his claims of effectiveness? We hear the same kind of thing all the time from direct mail gurus and other interrupters. And they typically come armed with stats to prove their arguments hold water.
It’s not hard to see that GoDaddy diminishes its brand by making ads that give bad taste a bad name. But Parsons doesn’t care about “brand” he cares about sales. I want to dis’ the guy, believe me, but from a business POV it’s tough to do.

Grrrrr

Maybe Parsons doesn’t care about “brand”, but let me tell ya, long-term the company is doomed. LOTS of very unsatisfied customers. OODLES.

Search

Connect

About AdPulp.com

AdPulp.com offers an inside look at topical issues in brand communications, plus an eclectic sampling of creative output from around the world.