Judd Antin - MIT Technology Review http://www.technologyreview.com/stream/24086/?sort=recent
enToy Psychologyhttp://www.technologyreview.com/notebook/425123/toy-psychology/
<p>Using virtual points and badges to shape our behavior may not be as effective as some have hoped.</p><p>The world is in the midst of a gamification revolution—a mad dash to incorporate points, levels, and achievement badges into nearly every online and mobile experience. According to the hype, these “game mechanics” are a magic potion that can motivate anyone to do anything—purchase brand-name clothing, publicly share location information, or adopt healthy behaviors. Yet like many Internet revolutions, this one is tinged with irrational exuberance. Truly understanding what game mechanics can do requires significantly more nuance.</p>Tue, 23 Aug 2011 04:00:00 +0000http://www.technologyreview.com/notebook/425123/toy-psychology/