What’s Now? (Fall 17) Chapter 16 – How Taco Bell uses social media

Taco Bell is one of the more creative companies on social media. This article, “How Taco Bell stokes the flames of fan love,” (The Drum, June 15, 2017) describes some of the fast food (or QSR – quick-serve restaurant) restaurant’s efforts—including the video below.

Based on reading this article and seeing some examples of Taco Bell’s promotions on social media, what do you think are Taco Bell’s promotion objectives with its social media campaigns? Offer specific examples to support your points.