people on this site are able just to say bad things about ads.
no one says it's clever, nice or just good.
i'd like to see your portfolios, you are probably students or CRM writers, frustrated from their works.
that ad is cool, clever and smooth!
that's just my opinion...
;-)
ciao a tutti

personally i like it, it's simply saying the tin man would rather enjoy a suprisingly smooth beer insted of oiling up all the time, and personally when i come home after work and i feel like all my joints are rusted up a beer always helps me relax

Two thoughts.... 1) I agree with PaullyG_fill that this makes Guinness seem like oil and
2) Unless I'm the only Futurama fan using this site, there must be other people laughing at a robot drinking beer!

Jeff

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Even if the 3D rendering looks a bit video gamey, I dig this Ad. Composition, colours, the chilled expression of the tin man is A1, something almost timeless about it. Would have been nice if the man was a 'real' metal sculpture...sure they can afford it.
Now I wanna skull back a nice big Guinness, even if it does taste like sump oil.

Since when did Guinness' 'Choose Greatness' brand proposition become 'suprisingly smooth' (and literally smooth no less) at that? It's a weak scam that does nothing for the brand.
Oh, Kuala Lumpur. OK, that explains it.

This ad with it's literal proposition for Guinness probably would have worked the awards in the 60's. When 'branding' wasnt so sophisticated yet, and 'smoothness' was a big literal part of the brand proposition. But Guiness advertising (and branding) has moved away from this literal interpretation (well, at least in the western hemisphere). This doesn't sync (hence a bad ad). The "Good Things Come To Those Who Wait" was a superb brand direction, that was a relevant to both product and consumers, with superb creative expressions of the strategy.

This ad keeps the global 'Choose Greatness' tagline, but there's nothing about the tagline in the ad.