“We look for the best marketing ROI - and the best tools to gauge that.

Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”

- Jennifer Gardner
Director Media Investment, Unilever

Words From Our Clients

“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will

bridge the gap between TV and premium digital video.”

- Tim Armstrong
Chairman and CEO, AOL

Words From Our Clients

“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and

Nielsen Digital Ad Ratings is that solution.”

- Keith Eadie
Chief Marketing Officer, TubeMogul

Overview

Nielsen Digital Ad Ratings provides a comprehensive, next-day view of an ad’s computer and mobile audience in a way that is comparable to Nielsen TV Ratings. Powered by the largest consumer data sets and the highest-quality panel in the world, Nielsen Digital Ad Ratings has set a new industry standard for digital audience measurement.

Who can benefit from our solution?

Advertisers

Advertisers are able to ensure that their messages reach desired audiences most effectively to maximize return on media investment.

Agencies

Agencies can work with media partners to optimize campaigns across screens and accurately gauge the success of their digital portfolio.

Publishers

Publishers can demonstrate their ability to deliver advertising messages to desired audiences across digital platforms—including mobile in-app and in-browser placements.

Platforms

Platforms are able to monetize with knowledge and confidence using the data that advertisers and agencies trust.

Daily Reporting AND METRICS

Next-day view of a campaign’s unique audience, reach, frequency, gross rating points (GRPs), and on-target percentage across digital platforms. Metrics are reported by demographic (age/gender, as well as expanded demographics, such as income, ethnicity, number of children, level of education, and Nielsen segmentations), by device and platform, by publisher and placement, and by country and designated market area (DMA).

Viewability AND FRAUD

Viewability by demographic reporting, which leverages the client’s preferred viewability provider and viewability threshold. Nielsen also detects and removes fraudulent bot activity through internal procedures, and reports enhanced and sophisticated fraud when viewability is enabled with the client’s chosen provider.

TV + Digital

True cross-platform measurement with Nielsen Total Ad Ratings, which connects the digital and TV campaigns to report the audience exposed only online, only on TV, and deduplicated across both online and TV (with mobile coming soon).

INDUSTRY BENCHMARKS AND ADVANCED ANALYTICS

Industry benchmarks for reach and on-target percentage, allowing advertisers and publishers to evaluate their performance relative to broader industry campaign norms and in comparison to their peers. Advanced analytics provide additional insights for digital publishers to showcase the full value of their properties and the audiences they deliver.

PLAN AND SELL WITH CONFIDENCE

Leverages the same methodology as Nielsen Digital Content Ratings—enabling advertisers to plan and verify campaign performance and publishers to set ad guarantees using consistent metrics for both content and ad measurement.

Nielsen Digital Ad Ratings is currently available in the following countries:

Brand marketers need to understand if their campaigns are effectively reaching their desired audiences online, just as they do on traditional media. While this is true for all advertising, it’s especially critical for products and services focused on very specific segments of the population. The USMC faced this challenge head on recently with the help of Mindshare.Read more >

Modern technology affords massive flexibility in a new age of how consumers watch video. It also led to audience fragmentation and challenges regarding how to value content. Many of those challenges however, went away in November 2013.Read more >

There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences.Read more >