After meeting, LoGun & I found much in common and, in 2006, began drawing up plans for an organisation that would be open to ways of thinking beyond the constraints of mainstream seduction and pickup artist community.

We envisioned a community open for experimentation with a range of philosophies, psychological teachings and spiritual disciplines.

Rather than lecturing 'truths' and rules of seduction, we began with developing the concept of the masculine core: what it is, how it relates to the feminine, and how a man can learn to peel back the layers of incomplete identity to discover it and identify with it.

The intention of much of the work was to suggest a new three-fold ethic:

1. To develop awareness to one's flow of masculine experience, to express this fully and powerfully to the feminine, and to advance the definition of attraction from the dated 'Survival And Replication' model to that of 'Sexual Polarity'.

2. To reach beyond the boundaries defined by one's limiting beliefs, regain an ability to move through the world with honesty, courage and love, and to develop healthy personal boundaries and relationships with women and the world.

3. To emphasize a holographic, rather than a causal nature of the universe, and to entertain possibility of a reality beyond the 'right' and 'wrong', of perspectives rather than absolutes.

The experiential private coaching sessions that grew out of these ideas were particularly well attended and did much to shape Attraction Institute's future course.

And then there are the members - you - the men who enjoy women and participate in Attraction Institute's Olympics of the body, mind and spirit - committing yourselves not so much to 'stronger, faster, higher' as to more honest, loving and courageous - with yourselves and the women in your lives.

You come for the freedom to consider systems of being and feeling that will allow you to realise your potential as a man.

You come to rediscover the miracle of self-aware masculine presence. We hope that you will come away inspired by the precision of a desire to be a Man, and keep on learning through all of life, and beyond.

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