Short rationale: Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based senior nutrition programs across the country that are dedicated to addressing senior hunger and isolation. Duffy & Partners created a new brand identity, including logo design, typography, iconography, co-branding for other programs and state associations, promotional items and collateral.

"This new identity symbolizes the power found in people coming together—a forward movement—where the wheels of urgency generate an energy that is central to the very essence of the organization, just as the 'M' and 'W' are essential to the most beloved and recognized name that Meals and Wheels evokes," said Joe Duffy, Creative Director at Duffy & Partners. "In my 30 years in this business, I have never been more proud to extend our hand in using the power of design to contribute to the enrichment of lives for so many.”

Short Rationale: “Never Too Bold” is the first new brand campaign for Kohler since 2008 and includes integrated TV, print and digital components in its first rollout, with further creative set to launch this summer. DDB Chicago and Kohler worked together to elevate the existing positioning by returning the brand to its specialist, design leadership roots with beautiful, artistic creative.

Deutsch NY: Jägermeister ’56 Parts. Best as One.’

Brand: Jägermeister

Title(s): 56 Parts. Best as One.

Agency: Deutsch NY

Agency website: http://www.deutschinc.com

Creative Director: Menno Kluin, Sean Lee, Luke Hughett

Art Director: Katrina Mustakas

Copywriter: Brian Alexander

Illustrator: Olivia Knapp, DKNG Studios, Yeaaah! Studio

Photography: Andrew Myers, Adam Coleman

Additional credits: Chief Creative Officer: Kerry Keenan

Executive Creative Director: Menno Kluin

Associate Creative Directors: Sean Lee, Luke Hughett

Design & Typography: Juan Carlos Pagan, Brian Gartside

Interactive Design Director: Aliza Adam

Interactive Designer: Alex Miller

Experience Design: Anna Farrell

Art Buyer: Ali Asplund

Director of Creative Operations: John Bongiovanni

Senior Studio Artist: Tom Eberhart

Retouching: James Cullinane

Director of Integrated Production: Joe Calabrese

Director of Digital Production: Suzanne Molinaro

Digital Producers: Josh Deitel & Katie Miller

Digital Developer: Patrick Batey

Senior Motion Designer: Matthew Severin

Motion Designers: John McLaughlin, Aaron Epstein

Director of Photography: Owen Levelle

Producer: Joe Pernice

Print Producer: Melissa Betancur

Editors: Bryan Reisberg, Chris Pensiero

Asst. Editor: Drew Bolton

Senior Project Manager: Marea Grossman

Production Company: Remote Control Productions, NY

Photo Assistant: Scott Burry, Landon Speers

Digital Tech: Adrien Potier

Fabrication Company: Bednark Studios, Brooklyn, NY

Artists: Olivia Knapp, DKNG Studios, Yeaaah! Studio

EVP, Group Account Director: Talia Handler

Account Director: Kristen Rincavage

Account Director: Michelle Ziff

Published: March 2015

Short Rationale: The goal of the campaign was to educate the consumer on the complex process of making Jagermeister. We decided to showcase that it’s made from exactly 56 ingredients. We brought this to life by making each execution from exactly 56 parts. Our approach to the campaign and product were one and the same, taking our time to craft something extraordinary with the best illustrators around. The final three executions were painted as Out-Of-Home in major metropolitan cities across the country. The client loved the final product so much that we devised a multi-city tour for the installations so that people can experience, first-hand how much love, craft and detail went into making each installation.

180LA: Virgin Mobile ‘Do It For The Data’

Brand: Virgin Mobile

Title(s): Do It For The Data, The Negotiation, Garage Sale

Agency: 180 LA

Agency Website: http://www.180la.com/

Managing Partner, CCO: William Gelner

Creative Directors: Mike Bokman and Jason Rappaport

Copywriter: Chris Elzinga

Art Director: Marcus Cross

Additional Credits: Head of Account Management: Chad Bettor

Associate Account Director: Paul Kinsella

Head of Production: Natasha Wellesley

Senior Producer: Lindsey Wood

Business Affairs Manager: Ivy Chen

Production Co: B Reel

Director: Steven Tsuchida

DP: James Gardner

Founding Partner / EP: Pelle Nilsson

Managing Director / Executive Producer: Michael McQuhae

EP: Fran McGivern

Producer: Darrin Ball

Shoot Location: Vancouver, BC

Shoot Date: 2/11/15

Editorial Company: Hutch Co

Editor: Jim Hutchins

EP: Jane Hutchins

Colorist: Adam Scott / The Mill

Online / Finishing: The Mill

Sound Design / Mix: Rommel Molina / Barking Owl Sound

Published: March 2015

Droga5: Clinton Foundation ‘Not There’

Brand: Clinton Foundation

Title(s): Not There

Agency: Droga5

Agency website: http://droga5.com/

Creative Chairman: David Droga

Vice Chairman: Andrew Essex

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Creative Director: Casey Rand, Karen Land Short

Art Director: Inna Kofman

Copywriter: Colin Lord

Published: March 2015

Short Rationale: On International Women’s Day, the Bill, Hillary & Chelsea Clinton Foundation’s No Ceilings: The Full Participation Project engaged in a collaborative effort to raise awareness that women are “not there” yet on issues of gender equality. For a full day, the media landscape was eerily devoid of women, and the public will be directed to NOT-THERE.org to learn why.

NOT THERE, which was created in collaboration with award-winning agency Droga5, coincides with the release of the No Ceilings Full Participation Report, a 20-year data driven review on the status of women and girls since 1995, when Secretary Clinton called on the international community to ensure that “women’s rights are human rights.” At NOT-THERE.org viewers are able to see the facts on gender equality in full focus and are encouraged to learn more and explore the interactive series of data visualizations created by No Ceilings.

Condé Nast, for the first time in history, removed the cover images on Vogue, Glamour, SELF, Allure, Teen Vogue, W, and Brides and direct readers to NOT-THERE.org to learn about gender equality. On Clear Channel Outdoor’s Times Square billboard, the largest digital ad display in North America, Beats by Dre removed images of women and directed tourists from around the world to visit NOT-THERE.org. Invaluable advertisements from Unilever brands Dove and TRESemmé, Under Armour, kate spade new york, the New York City Ballet, and many more removed women and direct audiences to NOT-THERE.org. Additionally, the NOT THERE campaign and No Ceilings data will be featured in Snapchat's newly launched "Discover" platform as a day-long takeover of Snapchat's "Snap Channel." And, iHeartMedia radio stations across the country will launch an on-air NOT THERE campaign that will play clips by iconic female artists – sans the female vocal track.

Once on NOT-THERE.org, visitors are greeted by the voices of Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi, and Sienna Miller, who came together in a sharable video to inspire Americans to learn the facts on gender equality and inspire action on a global scale.

Short rationale: "They're Good People." It's something we say in the South about quality of character. Good People Brewing Company has that in spades. A year into doing work for Good People they charged Lewis to refresh their entire canned lineup. We followed their 52' Chevy little yellow truck (logo) that has almost single-handedly launched the thriving micro brew industry in Alabama and it led us to brighter more playful colors and bolder, personality driven typography, employed cleanly and consistently throughout the newly launched can design.

DigitasLBi: Garnier 'Not Getting Enough in Bed?'

Brand: GarnierUSA

Title(s): Not Getting Enough In Bed?

Agency: DigitasLBi New York

Agency website: http://digitaslbi.com/us/

Creative Director: Nick Barrios

Art Director: Lydia Cintron Daniel, Bernadette Coughlin

Copywriter: Zoë Bell, Bengt Asplund

Additional credits: Chief Creative Officer: Ronald Ng

Executive Creative Director: Atit Shah

Sr. Motion Media Producer: Lisa Young

VP, Account Director : Bridget Read

Director, Th1ng: Lindsay Daniels

Editor, Storefront Music: Lee Gardner

Published: March 2015

KBS: BMW 'Back-Seat Driver'

Brand: BMW North America

Title(s): Leather, Moonroof, and Heads Up

Agency: KBS

Agency Website: http://www.kbsp.com/

Co-Chief Creative Officer: Dan Kelleher

Co-Chief Creative Officer: Jonathan Mackler

Executive Creative Director: Paul Renner

Creative Directors: Jason Slack/Laurence Gega

Art Director: Evan Ortolani

Copywriter: Nick Marchese

Additional Credits: Head of Production: Jenny Read

Senior Producer: Melissa Tifrere

Executive Director of Content Affairs: Robin Oksenhendler

Group Account Director: Phillip Schaffer

Account Director: Christopher Belmore

Account Supervisor: Erin Finestone Kligman

Associate Direction, Brand Strategy: Timothy Wilson-Brown

Production Company: O Positive

Director: David Shane

Director of Photography: Sebastian Pfaffenbichler

Executive Producer: Marc Grill

Line Producer Kate Sutherland

Editorial Company: Mackenzie Cutler

Editor: Dave Koza

Executive Producer: Sasha Hirchfeild

Producer: Esme Wright

Finishing/VFX

The Mill: NY

Flame Artist: Jimmy Boland/Nathan Kane

Executive Producer: Melanie Wickham

Producer: Jeremy Moore/Alex Badr

Sound Design: Machine Head

Sound Designer Stephen Dewey

Color: The Mill LA

Colorist: Adam Scott

Audio: SonicUnion

Mixer: Mike Marinelli

Published: February 2015

Havas Worldwide NY: Dos Equis 'The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond'

Brand: Dos Equis

Title(s): The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond