Pentax Optio RZ18 digital camera : Pentax adds a new digital compact camera to its RZ series. Featuring a slim, lightweight body, the Pentax Optio RZ18 offers a powerful 18x optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto. The new Pentax Optio RZ18 camera provides photographers with simple, effortless shooting of a wide variety of subjects and occasions, from travel and landscape to action and spectator sports. While retaining many of the convenient features of its predecessors - including the dependable dual shake reduction for effective reduction of camera shake - the number of effective pixels have been increased to 16 megapixels 460,000 dots, making it easy to capture sharp and clear pictures with the Pentax Optio RZ18.

Pentax Optio WG1 GPS digital camera available in orange : Pentax Imaging has announced the Pentax WG1 GPS camera will be available in a third color choice. As early as next month, the Pentax WG1 GPS camera will be available in orange, in addition to yellow green and gray cameras. The Pentax WG1 GPS camera offers enhanced waterproof, shockproof, dustproof, cold proof and crushproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, each Pentax WG1 camera kit includes a woven web fabric strap complete with a carabiner to attach the Pentax WG1 GPS camera to a backpack and other outdoor gear.

Notice of Sale of the Pentax Imaging Systems Business : HOYA Corporation and Ricoh Company hereby announce that pursuant to decisions by the President and CEO of HOYA and Representative Director of Ricoh, respectively, HOYA and Ricoh have executed an agreement as of today to transfer HOYA's PENTAX Imaging Systems Business (the business of developing, manufacturing and selling optical instruments such as digital cameras and replacement lenses, digital camera accessories, security camera-related products, and binoculars), the complete PENTAX Imaging Systems Business to Ricoh.

New Pentax Q-mount system camera lenses announced : Hoya Corporation Pentax Imaging System Division has introduced five new interchangeable lenses designed for the recently announced Pentax Q system camera. The system camera features the new Q-mount, Pentax new lenses come in two distinctive series. Two new Pentax Q-mount lenses of the High-performance series that offer excellent photo quality and image rendition, while the other three Pentax Q-mount lenses guarantee effortless creative digital photography. The new Q-mount Pentax lenses have been developed for exclusive use with the Pentax Q digital interchangeable lens system camera - at the moment of introduction the world’s smallest, lightest camera in its class.

New Pentax Q-mount lenses for Pentax Q system camera : The Pentax Q digital camera features the newly developed Q-mount, with a mount diameter shortened to approximately two-thirds of that of the conventional Pentax K-mount. This was made possible by reducing the flange back (the distance from the lens mount surface to the image sensor surface) to nearly one-fifth of that of the Pentax K-mount, as well as by optimizing the size of image circle of its lenses to be proportioned to the size of the compact image sensor. The new Pentax Q-mount system also eliminates an optical finder, mirror box, focusing plate and Auto Focus sensor, making the Pentax Q body the smallest & lightest in its class.

Pentax Q-mount lens Pentax offers new designed Q-lens mount for the Pentax Q mirror less digital camera released by the company today. The Pentax Q is world’s smallest and lightest digital interchangeable lens system camera on the market. This new Q-mount lens series offers PENTAX Q users a comprehensive lens selection. The Pentax Q-mount standard zoom lens is amazing compact and lightweight with an optimized image circle to match the size of the Pentax Q CMOS image sensor. With a focal length equivalent to a 27.5 to 83.0mm zoom lens in the 35mm format, this Pentax Q lens is ideal for wide angle to medium telephoto range. The Pentax Q lens carries a street price of $299.95 USD.

Pentax K-r available in new colors : In addition to the black, white and red, Pentax K-r SLR cameras, Pentax adds 5 new colors for its multi-awarded Pentax K-r for the European market. Yellow, pink, blue, purple and metal chocolate are the new tints for the Pentax K-r which will definitely match your style, and at the same time strongly assert your personality. The compact, lightweight Pentax K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The Pentax K-r SLR incorporates an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take the Pentax Kr a step above an entry-level DSLR camera.