Promotion campaign talks up city's good points

Leadership C.C. presents 'I Love My Corpus Christi'

Visitors and residents of Corpus Christi and the surrounding area will
have a hard time missing a promotional campaign for the city dubbed "I
Love My Corpus Christi."

The campaign, presented by Leadership Corpus Christi Class 34, will
feature a Web site, a series of print, radio and TV ads and sponsor
community events showcasing the city's top attractions.

"The hope of economic benefit is actually why we chose the project,"
said Gretchen Arnold, a Class 34 member.

Leadership Corpus Christi is a training program established in 1972
by the Corpus Christi Chamber of Commerce Foundation as a way to build
strong community leaders through a nine-month educational course. Each
course has a class of 30 members who range in ages, job experience and
ethnic diversity.

The new campaign's signature slogan, "Love Where You Live," is
already a main staple of several TV ads. And Mayor Henry Garrett asked
that a group of police cruisers and other city owned vehicles reflect
the positive message of civic pride.

"About 150 city vehicles have the 'I Love My Corpus Christi'
stickers on them. This is something we're going to continue," Garrett
said.

"We want to show people that this is a great place to live for so
many reasons," said James Chrobocinski, another Class 34 member.