As a nonprofit, your supporters are the foundation of all that you do. Supporters drive your cause forward and enable you to make a positive impact on the world. Donations from those who support your mission make up a considerable percentage of the funding for your work. However, not all supporters have taken a step toward giving financially.

For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018,77% of the American population owns a smartphone.

Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.

But nonprofits haven’t adapted to the mobile revolution as quickly as the rest of the world.

The trend with #GivingTuesday continues as we see increasing numbers in donations every year. According to data from Blackbaud, there was a 20% increase in online donations this year as compared to 2016 and a whopping increase of 317% since the movement’s inception in 2012. Blackbaud alone processed $47.7 million in donations to more than 6,700 organizations. The amount of people that donated also grew, climbing 31% from 2015. interestingly when we reached out to some crowdfunding platforms in the nonprofit sector they did not want to disclose their numbers comparing 2015 and 2016 so it's unclear if this trend was seen across the entire sector.

Care2.com is an online social action network with over 40 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.