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Austin Music Foundation (AMF) strengthens and connects the local music community with innovative programs that empower musicians and fuel Austin’s creative economy. AMF provides programs to help local artists navigate opportunities in the music industry and services to unite the local music community through: EDUCATION specifically tailored to today’s music business climate; OUTREACH efforts to determine artists’ concerns...

Austin Music Foundation (AMF) strengthens and connects the local music community with innovative programs that empower musicians and fuel Austin’s creative economy. AMF provides programs to help local artists navigate opportunities in the music industry and services to unite the local music community through: EDUCATION specifically tailored to today’s music business climate; OUTREACH efforts to determine artists’ concerns combined with public awareness initiatives to inform the wider audience about music-related issues; and UNIFICATION of local artists and music businesses to foster a sustainable music community.

This project is funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future. Visit Austin at NowPlayingAustin.com.

Past Events

"Feel the Love" An Austin Music Community Expo

With over 20 organizations in attendance, the expo will be an opportunity to learn about industry resources that are available in the Austin area. It will kick off with an introduction of the organizations followed by a chance to network and speak to various group representatives. Additionally it will be a networking opportunity for...

Planning Ahead 2015 Panel

We hope you had a great and happy new year! Now it's time to dust off your trusty old pens and get back in the grind with a new plan for success for 2015. Join AMF in kicking off the first panel of the new year as we talk about looking ahead and setting attainable goals for your band in 2015 and beyond. Our featured panelist include...

AMF Panel — In The Studio: A Discussion on the Ins & Outs of the Recording Studio

Are you about to go into the studio and looking for some good advice on the ins and outs of the studio? Look no further then! AMF’s next panel discussion “IN THE STUDIO” has you covered with valuable and experienced information from some of Austin’s top producers. Featured panelists include Stuart Sullivan, Machine, Will...

Austin Music Foundation presents:

Want some great advice on legal issues such as copyrights, contracts, and trademarks? Learn how to protect your music from some of Austin's top music law experts featuring: Brad Stein, Joe Stallone, Mike Tolleson, Craig Barker, and Andréa Villarreal at this month's AMF music panel.

Health Care Panel

Wednesday, February 26, Austin Music Foundation along with Health Alliance for Austin Musicians and The SIMS Foundation will be hosting a panel dedicated to answering your questions about health care reform.

To RSVP for this event, please go to www.austinmusicfoundation.org and click the poster!

Planning Ahead Panel

Join us for our first panel of 2014! The topic is "Planning Ahead," and we will be discussing the importance of getting organized, motivated, and setting career goals as a musician or band in the New Year. Grab 2014 by the horns and join us on January 29th, you won't want to miss it! The confirmed panelists include:

Booking Outside of Austin - AMF Panel

Please join AMF on Wednesday, Dec. 11 at 7pm for our next panel, Booking Outside of Austin - a discussion on how local can tour and book themselves outside of ATX and Texas. Featured panelists include Matt Hickey (High Road Touring), Mike Krug (CTK Entertainment), Roggie Baer (Rajiworld) and AMF's own Alex Vallejo as moderator! For...

What Does The Affordable Care Act Mean For You?

You've heard that big changes happened October 1st around the Affordable Care Act (or "Obamacare") - but what exactly is happening, who is eligible, and how do you find out if you can recieve financial aid to help pay for the new health insurance marketplace? Join us and learn the basics of the Affordable Care Act, what options are...

Texas Metal in the Modern Age Panel

We invite Central Texas metal bands, band managers, and other industry professionals to join us as we discuss several educational and insightful topics such as:
-what the modern metal band needs to know to make it in the modern, ever evolving music industry.
-booking and production companies to connect...

AMF's next panel: Ready for the Show?

This panel discussion will focus on how bands can prepare for their upcoming shows, advance information details, promote their performance plus many other venue expectations. One-2-One’s very own Greg Ware will moderate with guest panelists Brad First, Jamie Wellworth and more!

Marketing Your Music

Wondering about how to most effectively utilize your website and social media to create an impressive brand? Join us for our June 19 panel, Marketing Your Music, as we discuss how to successfully market your music online. Go to www.austinmusicfoundation.org to reserve your FREE seat today!

Latin Music in Austin Panel

Our panel this month, Latin Music in Austin, is on May 22, and it will be a great way to learn about the resources that Austin has for Latino musicians. Go to www.austinmusicfoundation.org to reserve your free seat today!

AMF Panel: Shining A Light On The Dark Art Of Mastering

Mastering can help your music sound better, but it can also be a bit confusing.

That's why we are bringing in some mastering experts to discuss why mastering is necessary and to explain some of the techniques they use. They will not only clear up the technical reasons behind mastering, but they will also discuss their own styles...

"Making The Video" - an AMF panel discussion on music videos & promotion

Please join AMF for our Video Panel Wednesday, February 27. We have a stellar panel made up of video production experts who will talk about a range of video options, all the way from affordable to professional. Some of the things they will discuss: reasons to use music videos and videos of live performances, strategies to use video,...

More Than The Song - A panel discussion about Songrwriting Process, Monetization, & More

Noted Texas based songwriters get together to discuss the process of song writing and paths that they have taken. As well, discussion of the ways that songs create revenue for the writer and what to do when the song is finished. Finally, Songwriting for many is a way of life that leads them down perhaps some roads that they didn’t expect....

Radio AustinRadio Austin!

Join the Austin Music Foundation as we proudly present our next music panel "Radio Austin". It's AMF's honor to get all of these DJs in one room and discuss the past, present and future of Austin radio!
This will also be a prime opportunity for Austin artists to learn each station's playlist guidelines and the best avenues...

"Hip Hop Rhymes and Business Minds"

Join the Austin Music Foundation and the Urban Artist Alliance for a hip hop panel discussion on how to improve your career, brand and the urban music scene in Austin's Live Music Capital of the World.

Creative Fundraising

Please join us on August 22nd at 7:00pm at SoundCheck Austin (1901 E. 51st St., Building 4, Room #A) for Creative Fundraising, a special panel discussion on how to raise money for your next project using crowdfunding websites such as Kickstarter, Pledgemusic, Indiegogo & more! Learn...

“Successfully Selling US Indie Music in China, Hong Kong, and South Korea” Webinar

The Austin Music Foundation is always looking for ways to help fuel the Austin music economy. We will be showing this webinar from the American Association of Independent Music and the US Department of Commerce, International Trade Administration at 7 p.m. at Soundcheck Austin (1901 E. 51st St., Building 4). If you would like to join us, please...

Music Publishing 101

Please join us on July 26th at 7:00pm at Soundcheck Austin (1901 E. 51st St., Building 4) for Music Publishing 101! Learn all about music publishing, performing rights organizations, how to protect your songs and more!

Music in Film in Music Panel: Opportunity to Score a Film

All too often filmmakers don't know how to find the right music for their film, while musicians are unsure how to get their music into a film. Join us for a panel discussion for filmmakers and musicians talking strategy. Learn what works, while building connections for future...

Music in Film in Music Panel

Join us for a panel discussion for filmmakers and musicians talking strategy. Learn what works while building connections for future collaborations. Also score a clip from Paul Collins' upcoming new film "Yakona"

Music in Film in Music

All too often filmmakers don’t know how to find the right music for their film, while musicians are unsure how to get their music into a film. Join us for a panel discussion for filmmakers and musicians talking strategy. Learn what works, while building connections for future collaborations. FREE EVENT!

Grammy GPS Texas Summer Speaker Series

Presented byThe Recording Academy Texas Chapter

June 20, 2012

Come find out the best ways to use and leverage social media in order to build a successful & sustainable artist career.

Guest speaker Genevieve Jewell is an artist manager and the head of The Collective's Nashville office, a leading entertainment management and production company. The Collective represents Linkin Park, Counting...

Music Banking 101

Please join us for Music Banking 101. This will be a very informative seminar! Topics will include: How to Treat Your Music Career as a Business; Credit, Taxes and Cash Flow; Accounting Tips and much more! Guest speakers from Wells Fargo, HAAM, and Community Tax Centers.

Protecting Your Most Valuable Asset - Your Art

Join Austin Music Foundation & Another Option Productions and some of the most well-known names in Austin's urban music scene for a three-part primer on important issues facing DIY artists trying to make their way in the music business and jump start their careers.

Showtime: Where Creativity & Commerce Meet

Join AMF & Another Option Productions and some of the most well-known names in Austin's urban music scene for a three-part primer on important issues facing DIY artists trying to make their way in the music business and jump start their careers.

Ready for Radio

Join Austin Music Foundation & Another Option Productions and some of the most well-known names in Austin's urban music scene for a three-part primer on important issues facing DIY artists trying to make their way in the music business and jump start their careers.

Booking on the Fly with Nancy Fly

Join AMF and Nancy Fly and receive a backstage view of booking and touring from a professional whose agency represents artists such as Redd Volkaert, Bruce Robinson, Del Castillo, Carolyn Wonderland and Warren Hood.

Nancy will discuss the real-life dynamics of how a booking agency works, how your band can attract the attention of one,...

Music Industry Boot Camp: "Money for Music: Song Placement in Film & TV"

Join Austin Music Foundation for a discussion with MasterSource music catalog founder Marc Ferrari. MasterSource, part of Universal Music Publishing, the largest music publisher in the world, is the leader in vocal and instrumental songs for film, TV, advertising, or any other...

Songwriting Seminar with John & JoAnn Braheny

Understand how creativity works, and you can become a more focused and effective songwriter. John & JoAnn Braheny present this special session focusing on creativity in songwriting. John and JoAnn's long history of working with songwriters has given them a unique perspective on how to channel one's inspiration and be a more productive...

Music Industry Boot Camp: Tips for Success from Inside the Music Biz

Presented by Austin Music Foundation & The Recording Conservatory of Austin In today’s DIY music climate, there are more bands out there than ever before. When every band on the planet is just a click away, it’s even harder to break out of the pack and get noticed by music industry pros. Even if you’re a DIY diehard,...

PARTY:SMART with Martin Atkins

Join Austin Music Foundation and PARTY:SMART with Martin Atkins along with special guests Ariel Hyatt (Ariel Publicity) and Charlie Cheney (Indie Band Manager). Kick off your SXSW week and learn from these indie music luminaries as they share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in...

Branding and Promotion for Urban Artists

Join AMF and members of the urban music community at a special educational forum covering strategies related to branding, promotion, booking, packaging, press kits, recording, radio, community involvement and more.
Following the discussion, participants will...

SXSW Strategies for Success

This March thousands of artists and music business pros will converge in Austin to discuss industry trends and advance careers. What will you be doing? You can't just show up at SXSW and wait for the magic to happen. Even though SXSW is one of the most important music industry conferences in the world, creating a game plan will maximize...

Music Industry Boot Camp: SXSW Strategies for Success

Join Austin Music Foundation for a panel discussion as we explore how Austin musicians can make the most out of the largest music event of the year. This event is FREE to attend and open to the public. Our panelists for this discussion are: Brent Grulke, Creative Director, SXSW Conferences and Festivals Randy Miller, Partner, Rainmaker...

Woman in the Music Business Lunch

Calling women in the music business! If you're a female musical artist or industry pro who would enjoy a vibrant lunch out with the girls, then the WIMPS lunch is for you! The WIMPS lunch is informal and friendly, and everyone gets a chance to plug their latest project or event. You are encouraged to bring any relevant promo materials to...

Austin Music Mixer

Join AMF and special guest host The Recording Academy for our final Mixer of 2009 and big end-of-year PARTY! Join us for this unofficial start to the holiday season and enjoy free munchies while hob-nobbing with the Austin music community.

It's not what you know, it's who you know! Add some girth to your address book at AMF's Austin...

TOUR:SMART and Break the Band with Martin Atkins

The world of touring musicians is filled with dangers, obstacles, and roadblocks, both literal and metaphorical. Austin Music Foundation presents TOUR:SMART and Break the Band author Martin Atkins for a candid and hilarious discussion of what bands can do to beat the odds and survive on the road intact. In 90 minutes, you will learn: ...

Support The Austin Creative Alliance

NowPlayingAustin.com is a service of the Austin Creative Alliance, a nonprofit organization providing critical support services for Austin’s creative community across all sectors and disciplines.

Partners & Sponsors

The Austin Creative Alliance is funded in part by the City of Austin through the Economic Development Department's Cultural Arts Division and by grants from Texas Commission on the Arts and the National Endowment for the Arts which believes that a great nation deserves great art. The Creative Alliance also receives generous in-kind support from CreateAustin, and Time Warner Cable News. We are also grateful for the ongoing support and participation of our members and patrons.