"...Sponsoring the new programme on CNN will complement our sponsorship HSBC Sevens World Series, which the IRB is broadcasting internationally. The regular, feature-led TV programme will be broadcast in more than 200 countries around the world.Given that growing global interest in this exciting sport we hope that Rugby Sevens Worldwide will encourage even more people to get involved with this. The programme will hopefully introduce the Game and the Series to a broader audience and educate those not familiar with Sevens as well as showcasing the entertaining nature of the Game."