The decorated trio spent 10 years under Capitol Records, where they released seven studio albums. When their contract was up in 2018, the group (composed of Charles Kelley, Hillary Scott and Dave Haywood) decided to make a fresh start with a new label, citing the rejuvenated vibe they feel from Big Machine as the reason why they chose it as their new home.

“We just felt some really new, excited energy from Big Machine. They had heard some of the songs we’d been writing and [we] just really felt like they had a fresh energy that would be fun," Kelley explains during an interview with Nash FM. "They’ve got some new ideas of where they think they can take this thing. So we felt just kinda re-inspired to work with them.”

Kelley assures that this sense of rejuvenation will carry over into their music, noting that their sound will diverge from what fans have heard on previous hits. The acclaimed trio plans to create more in-depth material that's inspired by the vast changes they've experienced in life, and with their growing families.

“Yeah, I mean we’re definitely wanting to be a little bit more honest with our music and our lyrics and probably show a different side again, just musically. It will probably sound a lot different than ‘You Look Good’ and ‘Bartender’ and a lot of that too—we’re probably gonna dig a little deeper on this project this time," he says, adding that the group has been busy writing—frequently.

"We’ve been going through a lot as a group and even in our personal lives, just growing in our families and growing as a band and we’re ready to kinda really throw it all out on a record.”

Lady A announced in September of 2018 that they'd signed a deal with Big Machine, with Hillary Scott calling the label a "powerhouse." The deal reunites them with longtime acquaintance Scott Borchetta, who worked with Scott's parents Linda Davis and Lang Scott at DreamWorks. The group is currently working on a new album, which serves as a follow up to their fifth No. 1, Heart Break.