EA SPORTS Madden NFL 18 Delivers Madden Like Players Have Never Seen Before

Longshot Story Mode and Frostbite Debut Mark a Year of Firsts for the
Franchise

REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Today Electronic Arts Inc. (NASDAQ: EA) launched EA SPORTS Madden NFL
18, providingfans adeeper Madden NFL experience
than any previous edition of the storied franchise. Madden NFL 18
touts a long list of new enhancements including its debut on the
celebrated Frostbite™ gaming engine, and features such as the first-ever
story mode "Longshot™" and exciting new ways to team up and play with
friends in MUT Squads. This year's title truly has something for
everyone.

It's fitting that five-time Super Bowl Champion and widely considered
"G.O.A.T." Tom Brady serves as the cover star of both the G.O.A.T.
Edition of Madden NFL 18, released earlier this week and the
standard edition, launching today. The game has stacked up rave reviews
and praise from fans and the gaming community, with Sports Illustrated
hailing Madden NFL 18 as "The best in a generation," and GameSpot
calling it "A terrific football game."

Fans new to the Madden NFL franchise, as well as those who enjoy
a movie-like story, can check out "Longshot," the franchise's first-ever
campaign mode. Longshot takes players through an emotional, immersive
and cinematic gameplay experience where players will determine the fate
of Devin Wade, a forgotten NFL prospect, on his journey to the Draft—on
and off the field. The brand-new mode features branching dialogue, high
school and 7v7 football play, and new gameplay mechanics. It also
features recognizable, big name Hollywood talent like Oscar® award
winner, Mahershala Ali, and Friday Night Lights star, Scott Porter. IGN
calls Longshot "Fantastic," while also commenting that it "Has me glued
to my TV."

"With Madden NFL 18, old fans, new fans and casual fans alike
will all find something that appeals to them in this year's edition of
the game," said Madden NFL 18 Executive Producer, Seann Graddy.
"Every year we try to push Madden NFL further than we did the
year before and this year with Tom Brady on the cover who has embodied
the Longshot story in his career, Frostbite, MUT Squads, new gameplay
mechanics and more, we're giving fans the greatest NFL gaming experience
ever."

With the transition toFrostbite, EA's proprietary gaming engine, Madden
NFL 18 delivers the most photorealistic visuals in Madden NFL to
date. From stunning cityscape views, stadium exteriors, player details,
lighting and exciting player run-outs, players will feel like they're in
a real NFL broadcast every time they play.

Fans looking for a competitive team experience will enjoy MUT Squads,
which brings online teamplay to Madden NFL 18 via Madden Ultimate
Team™. Players can combine rosters to create the best lineups of current
NFL stars and legends, choose their role and team with up to two other
players to conquer the gridiron. In addition, new gameplay mechanics
bring a richer on-field experience with more accessibility and added
control, making it fun to play any position.

Additional new features include Play Now Live, where players can play
the best real-world NFL matchups throughout the season and continue
their season in Franchise mode with updated rosters and records. Madden
NFL 18 also features three new game styles; Arcade, Simulation, and
Competitive. Game styles lets players decide their gameplay experience
and customize the game just the way they like.

Those who like to play on the go can get their football fix as well with EA
SPORTS Madden NFL Mobile, whichrecently launched its fourth
season. Madden NFL Mobile features its biggest update ever,
including competitive tournaments, player leveling, enhanced visuals,
and its first-ever story mode. Madden NFL Mobile is
free-to-download* and is available on the App
Store and Google
Play.

Madden NFL 18 is developed in Orlando, Florida by EA Tiburon and
is available now for Xbox One and PlayStation®4 EA SPORTS Madden NFL
Mobile is free-to-download* and is available for download on the App
Store and Google
Play.

For more information about EA SPORTS games, including news, video,
blogs, forums and game apps, please visit http://www.easports.com
to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars™
Battlefront™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.

EA SPORTS, Longshot, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, SSX, Battlefield and Battlefield 4 are trademarks of Electronic
Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR,
UFC and FIFA are the property of their respective owners and used with
permission.

Xbox and Xbox One are trademarks of the Microsoft group of companies.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc.