Rob Kidd

Summary

Market strategist and detail oriented product manager and marketer, research analyst, and partner marketing account management specialist. I take products, marketing programs, analysis and partner relationships from initial vision to bottom line results. For example at McAfee.com I took the McAfee.com USB Drive product line from inception to $600K in quarterly revenues in six months, by focusing on best practices product management and marketing, optimizing partner relationships, and effectively using internet and new media marketing.

Highlights

Led and developed MRDs, functional specifications, Go-To-Markets and Market Communication for networking, and communications software, and security “software-as-a-service” generating $3.0 M in annual revenue.

Developed and delivered industry and competitive analysis, and market research at Gartner (aka Dataquest), Sageza Group, Intel, McAfee, Connelly and Associates, and for other organizations, such as Mellon Bank.

Some Of My Work

References

Darren Popham

“...As an innovative marketer, Rob was able to take a vision of integrating McAfee security products with consumer USB devices to develop a plan that, at the time, was ahead of its time..." Source: Darren Popham

Jeff Yarne

"....as a product manager for companies such as Intel, McAlfee, Portland Software. I find Robert to be a very intelligent individual with several masters degrees that is able to come up to speed quickly on new projects and make an immediate impact..." Source: Jeff Yarne

Developed and Prioritized Needs and Requirements – Created MRDs, and Functional Specifications For Mcafee.com Firewall, Content Filtering, Partner Products, such as the on-line storage service, and McAfee.com Branded USBDrive

Sep 1989Jun 1992

Senior Industry Analyst & Market Research Manager

Created and managed Server System and Business Computer Subscription Services

MANAGED SERVER SYSTEMS AND BUSINESS COMPUTER SERVICES.RESULT: Built the Server Systems Service to a $250,000 business in a year; and in the business service achieved a 70% contribution margin on $ 500,000 in annual revenues; signed-managed five new clients

Education

BA

MSC

MSC

MBA

Senior Project - "Statistics and Analysis of North American Venture Capital Industry"

Skills

Statistical Analysis and Applied Mathematics

Statistics - used throughout my career in market research and analysis, and member of the adjunct mathematics faculty pool at Portland Community College.

Social Media

Staying abreast of these rapidly changing social media paradigms is a "balancing act"
between knowing "what exists but has not been monetized"
and "what is the future and will be monetized"
- this will be the trend for the immediate future Source: Marketing Sherpa, 2009

German

Fluent - speak, read and write

Public Speaking

Company and product spokesperson - click to review work sample

Microsoft Office Suite

CSS

xHTML

Besides PSU Multimedia courses in HTML and CSS, and certificate program projects, developed McAfee.com USBDrive micro-site functional specification in HTML, and currently building a blog site for scooter enthusiasts. Click to review work sample.