Privacy statement

Every day, Royal FloraHolland ensures that thousands of flowers
and plants find their way to consumers all over the world. To
provide a good service, it is essential to collect and store
certain data. We do that in a careful and safe manner that complies
with the European legislation. We are transparent in our dealings:
you can always ask what data we have collected about you. You can
rest assured that we deal carefully with your data. In this privacy
statement you can read how we do this. In our privacy statement, we
comply with the new legislation, the General Data Protection
Regulations (GDPR).

What are personal data?

Personal data describe something about you or that can lead to
your identification. For example, your name, address, telephone
number or personal e-mail address or the IP-address of your
computer. We only collect personal data that you have provided to
us. In the table below, you can see what data we collect about
you.

What do we use your personal data for?

We not only collect the data, we also process them. 'Processing'
is a legal term from the GDPR. Under 'processing' falls everything
that you can do with personal data, from collecting to deleting. So
it includes consulting, linking up or forwarding. As Royal
FloraHolland we may only process personal data if there is a good
reason for doing so. If you are a grower or supplier, we process
your personal data to implement the contract we have concluded with
you. As a visitor to our website or one of our locations, we only
process your personal data if you have given us your consent or to
safeguard security (camera monitoring).

The law distinguishes between 'normal' and 'sensitive' personal
data. Examples of sensitive personal data are information about a
person's religion, criminal past or union membership. We only
collect 'normal' personal data from you and do not use automated
decision-making to serve you.

We store your personal data as long as necessary for the purpose
for which we use the data. This may vary from data to data as a
result. Sometimes the law prescribes how long we must archive
certain personal data. The table below contains our reasons for
processing your personal data and how long we can store it.

With whom do we share your personal data?

Sometimes it is necessary to share data with organisations
outside Royal FloraHolland. For example, Royal FloraHolland works
together with IT chain partners like Floriday. Data about growers
and suppliers are exchanged with the manager of this platform to
make service provision via this platform possible. At Royal
FloraHolland we have contracted out some tasks. For example, a
third party manages our website, and another third party prints and
distributes our company magazine GROW. In our visitors' centre you
can have photos taken that are processed by a third party. In
exceptional cases we also provide data when legally obliged to do
so. For example, the government could require assistance in cases
of fraud.

To ensure that your data are safe, we conclude processing
agreements with our partners. This means that they are working in
compliance with the GDPR, and we exchange the data safely. We do
not exchange data with parties outside the European Union.

Are your data safe?

Royal FloraHolland takes all kinds of measures to ensure that
your personal data does not fall into the wrong hands. The systems
in which your data are stored are secure. We also agree this with
our third parties that process the personal data for us.

If something should happen to go wrong, we correct the situation
immediately. Personal data can end up where they do not belong, for
example through loss or theft. That is a data leak. We resolve
that. We register this data leak with the monitoring authority and,
if necessary, those parties whose personal data were involved in
the data leak.

Can you review and change your personal data?

Yes, you can. You have a legal right to inspect, correct or
delete them. If you want to submit a request, simply send an e-mail
to compliance@royalfloraholland.com.
If you wish to withdraw your consent for a service (for example the
digital newsletter), you can use the unsubscribe button at the
bottom of the newsletter or send an e-mail to compliance@royalfloraholland.com.

Do you have any questions about privacy or your
data?

Coöperatie Royal FloraHolland U.A. with its offices at
Legmeerdijk 313 in Aalsmeer is responsible for your data. At all
our locations, we follow the same policy, which complies with the
GDPR. If you have any questions about privacy or your personal
data, send an e-mail to compliance@royalfloraholland.com.

What personal data of yours do we process?

Growers and
suppliers

We collect data from growers and suppliers that we need to carry
out the logistic process that forms part of a concluded agreement.
We archive these data for 7 years after the last transaction for
the Tax Office. Then we delete the information or anonymise the
transactions.

Camera
monitoring

All of our locations are fitted with cameras. They are important
for your safety, and for that of our colleagues and products. We
delete the camera images after four weeks, unless there is a good
reason to retain the images for longer, for example for a police
investigation.

Events

At our locations we regularly organise events which you can
participate in as a grower, supplier or visitor. For organisational
purposes we ask you for your name, e-mail address and telephone
number. We use this information to organise the event, keep you
informed about the event, and approach you in the future with
information, special offers, or events.

Digital newsletter,
GROW magazine and the Royal FloraHolland app

Four times a year we publish our company magazine GROW. You can
subscribe to it free of charge. To be able to send you the
magazine, we save your data.

My Royal FloraHolland is a personal digital environment that you
have to log into to access. Only you can view those pages. With the
Royal FloraHolland app you always have personalised news and your
information within easy reach. For several sections you have to log
in because access to the information is restricted to you. To be
able to use this app, you grant consent by agreeing to the privacy
statement.

Website and
cookies

Royal FloraHolland makes use of cookies and other techniques on
its websites. Cookies are tiny information files from a website
that are stored on the device you use to visit the website,
such as a computer, tablet, smartphone or smartwatch. When we refer
to 'cookies' below, we also include comparable technology.

Cookies make it possible to recognise your web browser. We use
three different types of cookies:

Functional cookies are needed for the operation of the website.
We use them, for example, to offer you the possibility to remain
logged in to My Royal FloraHolland;

Analytical cookies examine how a website is used, e.g. which
pages are commonly opened, so we can improve the website
experience. We use Google Analytics for this purpose and mask your
IP-address;

Tracking cookies (also called marketing cookies) document the
surfing behaviour of our visitors to match advertisements they will
be shown to their search behaviour.