Nosto Brings Personalized Advertising to Instagram

Nosto, the industry leading personalization solution, has made its
Instagram offering publicly available. The new feature allows online
retailers to easily connect with more potential customers on mobile,
showing them the right products at the right time. Nosto’s Instagram
feature launch comes after the company announced its official Facebook
Marketing Partnership in April 2017.

Instagram has topped 700 million active users this year, posing huge
potential for online retailers to expand their Facebook advertising
reach and increase their revenue through social channels.

Nosto automates product advertising by showing people ads featuring
items they’ve expressed interest in, increasing the Return on Ad Spend
(ROAS) significantly. Nosto’s Dynamic Instagram Ads work in the same way
as its Dynamic Facebook Ads, providing automated ongoing management of
product feeds, Facebook Pixel events, and APIs - all with just a few
clicks. This greatly reduces the amount of resources traditionally
required to set up and manage powerful advertising on these publisher
platforms.

“In an increasingly mobile driven industry, being able to advertise
on Instagram is rapidly a becoming a ‘must-have’ for e-commerce
professionals. We’re proud to offer innovative tools to empower the
success of our customers, and adding Instagram to our feature palette
allows retailers to do just that.” says Matti Rönkkö, CEO of Nosto. “Since
offering the possibility for Dynamic Instagram Advertising to a select
group of customers last year, we’ve already seen clients boosting their
sales and ROAS on the published platform, powered by Nosto’s smart
algorithms.”

The new Instagram offering complements Nosto’s personalization solution,
which already encompasses Product Recommendations and Pop-ups, as well
as Personalized Emails. By analyzing hundreds of thousands of data
points in online stores to build a deep understanding of every customer
in real-time, Nosto’s patented technology empowers retailers to deliver
the right product ads to the right users at the right time through
Facebook. The benefits for retailers include an increased Return on Ad
Spend, boosted on-site conversions, and an increased Customer Lifetime
Value.

Since its public launch in October 2013, Nosto has experienced
fast-paced growth across EMEA and the US, and is now powering more than
25,000 eCommerce professionals in over 100 countries.