One rookie card, autograph card and memorabilia card in every pack, on average

Carlsbad, CA (July 21, 2011)– The Upper Deck Company is pleased to announce the release of its latest outstanding trading card set: 2010-11 Ultimate Collection Hockey! Blending an impressive mix of rookie content and high-end hits featuring the NHL’s best players, Ultimate Collection Hockey is ready to get collectors pumped up for even more intense on-ice action on the near horizon.

"Ultimate Collection Hockey remains one of our most sought-after releases every year,” said Josh Zusman, Upper Deck’s Hockey brand manager. “And this year’s ‘ultimate formula’ of getting one autograph card, one rookie card and one memorabilia cards in every pack spells great success for novice and seasoned hockey card collectors alike."

The 100-card base-level set boasts an outstanding lineup of talented rookies such as Taylor Hall, Tyler Seguin, Jordan Eberle and NHL Rookie of the Year Jeff Skinner, along with proven veterans like Sidney Crosby, Dany Heatley and Steven Stamkos. Retired NHL legends are also part of the mix, with names like Wayne Gretzky, Gordie Howe, Bobby Orr, Tony Esposito and Bobby Hull joining the party!

The star-studded lineup of autograph cards found inside Ultimate Collection Hockey is second to none. The “Ultimate Rookies SP” assortment, with each card numbered to 99, showcases eight superstars in the making. Additional rookie autos can be found in “Ultimate Rookies (numbered to 299), “Ultimate Rookies Patch Variations” (numbered to 35, with short-prints numbered to just 25).