The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach.

Springer Launches SpringerExemplar.com

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Springer Science+Business Media, a scientific publisher, has launched the websitewww.SpringerExemplar.com, a free linguistic tool designed to support the publishing process for authors, editors, and the scientific community in general. The online serviceExemplarallows researchers to see how a particular term or phrase is used in peer-reviewed, published literature. Springer has partnered with the Centre for Biomedical and Health Linguistics to develop this conceptual online service. The user searches for a specific term, which retrieves a list of results of where and how the keyword is used in published Springer content. The left column displays lists of different categories: the year the article was published, the top subject areas in which the term is used, the highest concentration of articles by country, and the name of the journal where the keyword is used most. By clicking on the keyword itself, the user is linked directly to the journal article where the word is located.