Section 2: Reference Material, Moodboards and Mind Mapping

Advanced Wrist Preparation

seminar

01:20:00

Wrist Strengthening

While your wrists will certain get stronger from practice and grow accustomed to the stress of the skill, a basic amount of wrist strengthening exercises for several weeks can only help things. I’d recommend working wrist curls and reverse wrist curls for around 6-10 reps for 3 sets. I also strongly recommend trying some sledgehammer levering. Work in 2-3 sets of 3-5 reps. In particular, exercises 1 and 3 are fantastic for building wrist strength and they are much harder than they look! Start with them to get the hang of sledgehammer work before you progress to the other two exercises. I don’t want somebody putting a hole through their floor or their face because they rushed things!

The logo design briefing with the client

video

Preview

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Midterm test

quiz

20 questions

This test will reveal how well you are acquiring the new material based on a short test of twenty questions and a brief written assignment.

Section 3: Sketching out Ideas

Practical sketching activity

activity

Tools needed

The main objective to the sketching process is to generate super rough thumbnail sketches of what we feel best visually communicates the highlighted words from our mind maps.

Take as much time as you need for this step — this might be 10 minutes or it might be 10 days.

Personally, I like to work quickly and try not to analyze or elaborate too much.

Now, that doesn’t mean you should only create a handful of sketches.

Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper.

The whole point of this process is to flush out the bad ideas and narrow down the good ones until we find that one layout that really speaks to us.

Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked.

Remember—detail is not needed. Simply flush out the bad ideas and find a great direction.

Once I feel I have a good direction with the sketches, I’m now ready to take a quick photo with my phone and import it into Illustrator.

Midterm test

quiz

10 questions

This test will reveal how well you are acquiring the new material based on a short quiz of ten questions and a short writing assignment.

Section 4: Conclusions and Evaluation

Collecting Together Reference Material

lecture

References

This final lecture will evaluate expectations and real gained knowledge and experience. Lecturer will share some self-development sources for further independent training of course participants.

Final Assessment Task

exam

Final

Every course participant will be given a personalised practical task for creating branding logo design for real companies.

Presentation

End of course

Every course participant will have to present his final assessment task result in his chosen individual manner to the audience.