Lack ofspecialists

The nationalimage

This is an issue that the Work in Estonia initiative is trying to address by introducing Estonia as an attractive working destination to potential, talented, would-be employees worldwide.

Solution

We decided to look to our neighbor Finland - a country that’s home to some of the best-known ICT experts. Although Finns don’t necessarily consider Estonia as a place to work, they do like to visit Estonia.

2,4 millionseeking a room

2,4 million Finnish tourists visit Estonia every year. That means a lot of Finns are constantly searching for rooms to rent in Estonia, but mostly for 1 night only.

A preferencefor Airbnb

We knew young, tech-savvy ICT workers prefer to book rooms on Airbnb rather than some traditional sites. This gave us an idea…

We wanted Finns to stay longer and come work in Estonia.

Book a Job

Instead of just offering a room to rent, we introduced the concept of “Book a job” and set up a series of job offers on Airbnb.