About Me

As a business advisor, I help people to develop business strategies and improve processes. I also lead projects.

As a professional photographer, I get to practice what I teach as a business strategist. And, I get to take photographs, which I love.

All my work is based on my values. My goal is that the people I work with and I learn as much as we can from each other. The best way I know to grow and develop, is to help others grow and develop.

I am a compulsive writer. My first management book, Tempo!, was published in 2010. LESS!, a collection of essays by twelve management thought leaders, was published in 2012. I initiated the project, coordinated it, and wrote a chapter about strategy.

I blog, make videocasts, and I am active on networks like Google+ and Facebook.

All my work, as a photographer and as a business advisor is based on the same underlying principles and skills.

For example, I teach customers how to use the OODA loop in strategy and skills development. I also use the OODA loop to develop my skills as a photographer.

I coach executives in basic strategic principles like the Interaction/Isolation principle and Cheng/Ch'i. You will also see the same principles at work in my photos.

The ability to translate basic principles of strategy from one strategic game, like business development, to another strategic game, like photography, is vital. It is what enables me to understand how to be useful to my customers.

Over the years I have been a software developer, line manager, project manager, editor, analyst and writer. I live in Gothenburg, Sweden. I have a son, Tim.