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Noob

I've noticed that CDK has WAY MORE trackers on our CDK site, compared to our other websites, with DealerInspire and Dealer.com. You can go to one of our VDP pages, on our CDK site, and see up to 80 trackers showing up, using Ghostery!!! I noticed one in-particular that I wanted to ask the DealerRefresh community about...an Amazon Associates tracker?

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Getting Refreshed

As much as I love bashing CDK, this could be a result of any other 3rd party scripts on the site as well. Are you using any other 3rd party providers (marketing, data, widgets, etc.) that you aren't using on your other sites?

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Super Moderator

Most Amazon scripts (not sure about this one) are for crediting referrals.
if your website has Amazon links, they get appended with referral code so that you get paid for every visitor that purchases after clicking your amazon links.

I imagine it came from a third party vendor that has an option of listing Amazon items or something along those lines.

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Noob

Bing & Yelp power Alexa, that is where it is getting the location information from. That type of code is normally used by affiliates who sell products or serve up ads on websites and get paid a percentage of what is sold through their affiliate ID. I used to do it many moons ago with Ebay and dropping cookies on anyone and everyone's computer I possibly could.

The code on your site appears to be coming from this Google tag manager

Jeff Kershner, the DealerRefresh team columnist and its experienced community of automotive professionals offer advice and insight gained from years in the industry. Through articles, posts, threads and opinions the DealerRefresh community provides valuable knowledge for any level at the dealership. We would be honored to have you join our our growing community.