June 2, 2008

While walking through the streets of Cairo's Mohandeseen neighborhood Monday evening, this lineup of 8-foot-tall ads caught my eye, only because I don't think I've seen anything so proud in New York or on US commercials for months, if at all:

One has to dig pretty deep into McDonald's US website to find any mention of its Olympic sponsorship at all, and even here the words "Beijing" and "2008" are conspicuously missing - the page doesn't even seem to have been updated since the 2006 Torino Winter Olympics.