Want to know how many sales a product is generating on Amazon? Here’s an easy way, courtesy of AMZSCOUT, a SaaS platform enabling candidate sellers to find a niche and launch their business on Amazon. read more…

I’m creating WordPress websites like this one on a daily basis. I have my preferences when it comes to picking a theme and plugins to build the perfect WordPress site. Here’s the starter stack I’m currently using, for almost every project. read more…

I’ve recently started using BuzzStream to create prospecting lists for outreach purposes. A great tool. But the question remains: how do you source the contacts? How do you phrase your search queries to launch an efficient prospection? read more…

When you’re running Facebook ads, it’s crucial to pay attention to the evolution of their relevance score, which you get after reaching 500 impressions per creative. Here’s the official definition given by Facebook. read more…

I’m a Typeform hardcore fan. I’m using the platform for all sorts of lead generation/ signup / survey forms. It’s an amazing tool. But it lacks a feature which would make it truly awesome: the possibility to send customised notifications to the respondents, based on their answers. read more…

If you’re looking to build a list of influencers to evangelise your product / service, here’s the match in heaven: BuzzSumo + BuzzStream. These 2 SaaS are totally unrelated despite their common “Buzz” term. But they work perfectly together. read more…

Outreach campaigns are a great way to build quality backlinks which contribute to search rankings, and also to generate prospection lists for lead generation purposes. But what’s the #1 key for efficient outreach campaigns? read more…

As I wrote on my Medium account, I would suggest to limit the amount of extensions you add to your browser, since they tend to eat up a lot of RAM, which slows down your computer. If you’re using Google Chrome, these processes appear as “Google chrome helper” in the activity monitor. But there’s an extension I would not remove from my browser at any cost. It’a a colour picker called Colorzilla. read more…

By default Typeform will provide you with aggregated stats of visits to your forms and unique submissions. It’s great to get an overall sense of what’s going on but sometimes you need to know how many submissions you get on a daily basis, especially if you want to calculate the ROI of your advertising spend. Here’s how to add Typeform statistics to a business dashboard. read more…

You’re active on Facebook, on Instagram, somehow on Twitter. But how about Pinterest? If you have great visual content to share, I strongly advise to consider Pinterest in your social efforts. But the process of manually pinning content to your boards can be time consuming. If you’re running a WordPress website, there’s an easy way to automatically pin content to Pinterest, using a simple premium plugin. It’s called Pinterest Automatic. read more…

A few months ago I discovered a very efficient way to increase the amount of followers (“likers”) of the Facebook pages of my clients. It requires systematic manual work but it’s worth the effort. read more…

If you’re using Yoast SEO or another legit SEO plugin, you probably know this already. But it’s always nice to be reminded of on-page SEO best practices. Don’t forget to add alt tags to your images, using the focus keyword you chose for your page / article. read more…

On a daily basis, I’m reading articles and I receive emails from friends, clients and prospects introducing me to a myriad of web services. Here are three things I check when I’m told about a website. read more…

When you build a lead generation list via an efficient contact form, you can very quickly end up with a long list of contacts to call back. Even if it sounds tempting, never leave a voicemail. read more…

What is the perfect size for featured images attached to a blog post or a page? I advise you to choose 1200*630 pixels, which is the ideal format if you share the URL on Facebook, Linkedin or Twitter (even if their recommended size is 1024*512). You won’t lose any elements from your visual due to bad cropping. read more…

A long tail keyword is a search query feat. more than 2 words, far less competitive than the head terms (one- and two-word keywords). Which long tail keywords are people using to look for something specific? read more…

By default your self-hosted WordPress website will send all email notifications using the WP mail method, via your server. I’ve noticed that the shared servers of many hosting providers prevent notifications from being correctly delivered to their recipients. read more…

I’ve been designing WordPress websites for almost two years for a wide variety of clients. I always create the website on my own server before cloning it to my client’s production environment, in a few minutes. read more…

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