IDENTIFY HIGH POTENTIAL BUYERS FASTER

As a business unit of IHS Markit&reg, Mastermind has unrivaled access to raw data from partners like R.L. Polk and CARFAX&reg. Through this exclusive partnership, Market EyeQ gives you actionable data to better predict and understand your loyalty, service, and conquest opportunities.

LOCK IN YOUR DEALERSHIP'S LOYALTY CUSTOMERS

The Behavior Prediction Score®, generated by our proprietary algorithms, identifies when your loyalty customers are ready to buy again. This 0-100 ranking system enables you to focus your efforts on high-potential customers likely to buy today, increasing your retention rate up to 15%.

“The technology does all the work for us by predicting who is more likely to buy and provides the reasons why, which allows us to more precisely target our customers. We have definitely seen an increase in sales and overall customer satisfaction.”

“It’s always been important to have our sales team visit customers in the service drive, but now we’re doing it with the pointed spear approach. We use the list of upcoming appointments for the next day to research who’s coming in and that targeted approach has made all the difference.”

Chris Erxleben, New Car Sales Director, Toyota of Langhorne

PROSPECT OUTSIDE THE BOX WITH CONQUEST

With growing pressure from OEMs in a competitive market, dealers know they can’t depend solely on loyalty and service business to grow. Gain up to 15 incremental new conquest sales a month with Market EyeQ’s Market Conquest. Access household and vehicle ownership insights on your entire market in a way your competitors can’t.

“Preparing for a client call with Market EyeQ is like taking a test with all the answers in front of you. You have all the information you need to close the deal.”