When Google+ was launched in beta I was one of the first to sign up. An early adopter, the first on the band wagon, chasing the new and shiny. Google's version of Facebook, it was worth checking out. And I've always secretly wondered if you are an avid Google product user if the Google God's smile favorably down upon you. (probably not). Like any phase in my life it was short lived. My habits continued to endure and it wasn't long before I was spending my time back on Facebook.
Logging in to … [Read more...]

Creating Awesome Infographics That People Want to Read, What Tools to Use and Where to Share Them.
2014 will be the year to lead with analytics, and what better way to communicate (complex) data with a wide audience that daily processes 174 newspapers worth of information than with an infographic. Infographics blend the best of content, images and design to present deep data telling an interesting visual story that can potentially go viral.
According to Bit Rebels’ research comparing 500 of … [Read more...]

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

Pinterest for Realtors®
Pinterest for real estate agents:
Buyers spend more money, more often, on more items on Pinterest than any of the other top 5 social media sites.
Pinterest generates 4x more revenue (per click) than Twitter, and 27% more per click than Facebook.
And finally, 80% of total Pinterest pins are repins.
The stats speak for themselves. Real estate agents don’t have to be rocket scientists to acknowledge the potential of Pinterest. We taught you how to gain exposure … [Read more...]

YouTube is a social network, search engine, hosting service and an important advertising platform for businesses all over the world. The 2nd largest search engine in the world isn’t Yahoo or Bing; it's YouTube. With over 4 billion video views per day, 1 billion coming from mobile devices, and more than 1 billion unique users’ visits each month, it’s easy to understand why the majority of the more-than-a-million advertisers using this ad platform by Google are small businesses looking to expand … [Read more...]

Social media can help your business in so many ways, but... you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want:
to drive traffic
create a greater following
boost engagement
generate revenue
Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles:
Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars
Your blog is the best … [Read more...]

Is Twitter part of your social media marketing? If not, here are few facts that may make you reconsider that decision:
- Twitter has 500 million users sending out 58 million tweets every day; 60% percent of these users access the network via mobile.- 51% of all active Twitter users follow companies, brands or products on social networks.- In Q1 of 2013 Twitter was the 4th fastest growing social network in the world by active users, and Canada is among the top 15 countries.
Twitter is a … [Read more...]

As of the end of September Google started redirecting all traffic to encrypted searches using https, which means no more organic keyword data for website owners. As a result you can’t track and segment your visitors by keywords like before using analytics software, except if you are running PPC ads since paid search referrers are still available. If you are wondering what words and phrases people are searching for when they come to your website, or how relevant your site is to readers, well... … [Read more...]

So, you've optimized your Facebook page for search and it is turning up nicely in the SERPS. You've branded it to match your website and other social profiles with clean, clear calls to action, WAIT!! you haven't done that yet? Contact us, we'll hook you up. ;-) You marvel at the success stories of how big brands are rockin' it on Facebook and growing their influence. And you want to know, "How do I get more likes on Facebook". This is one of the most common questions I get asked. Now, it's … [Read more...]

Facebook, Twitter, LinkedIn, have been around long enough for everyone to realize their huge importance as marketing and communication channels. But, not everyone is fully aware how crucial social media actually is for the search engine friendliness of their websites.
For a long time webmasters simply created keyword rich pages with content that satisfied robots’ criteria and generated inbound links (mostly through link farms) to be able to rank high in search engines’ results of social media … [Read more...]

How To Opt Out of Google's Shared Endorsements (via EFF)
Google recently announced an update to its Terms of Service, focused on displaying your profile name and photo next to advertisements and reviews. The new feature, which goes into effect on November 11, is called Shared Endorsements and will allow you… … [Read more...]

When Google+ was launched in beta I was one of the first to sign up. An early adopter, the first on the band wagon, chasing the new and shiny. Google's version of Facebook, it was worth checking out. And I've always secretly wondered if you are an avid Google product user if the Google God's smile favorably down upon you. (probably not). Like any phase in my life it was short lived. My habits continued to endure and it wasn't long before I was spending my time back on Facebook.
Logging in to … [Read more...]

Creating Awesome Infographics That People Want to Read, What Tools to Use and Where to Share Them.
2014 will be the year to lead with analytics, and what better way to communicate (complex) data with a wide audience that daily processes 174 newspapers worth of information than with an infographic. Infographics blend the best of content, images and design to present deep data telling an interesting visual story that can potentially go viral.
According to Bit Rebels’ research comparing 500 of … [Read more...]

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

Pinterest for Realtors®
Pinterest for real estate agents:
Buyers spend more money, more often, on more items on Pinterest than any of the other top 5 social media sites.
Pinterest generates 4x more revenue (per click) than Twitter, and 27% more per click than Facebook.
And finally, 80% of total Pinterest pins are repins.
The stats speak for themselves. Real estate agents don’t have to be rocket scientists to acknowledge the potential of Pinterest. We taught you how to gain exposure … [Read more...]

YouTube is a social network, search engine, hosting service and an important advertising platform for businesses all over the world. The 2nd largest search engine in the world isn’t Yahoo or Bing; it's YouTube. With over 4 billion video views per day, 1 billion coming from mobile devices, and more than 1 billion unique users’ visits each month, it’s easy to understand why the majority of the more-than-a-million advertisers using this ad platform by Google are small businesses looking to expand … [Read more...]

Social media can help your business in so many ways, but... you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want:
to drive traffic
create a greater following
boost engagement
generate revenue
Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles:
Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars
Your blog is the best … [Read more...]

Is Twitter part of your social media marketing? If not, here are few facts that may make you reconsider that decision:
- Twitter has 500 million users sending out 58 million tweets every day; 60% percent of these users access the network via mobile.- 51% of all active Twitter users follow companies, brands or products on social networks.- In Q1 of 2013 Twitter was the 4th fastest growing social network in the world by active users, and Canada is among the top 15 countries.
Twitter is a … [Read more...]

As of the end of September Google started redirecting all traffic to encrypted searches using https, which means no more organic keyword data for website owners. As a result you can’t track and segment your visitors by keywords like before using analytics software, except if you are running PPC ads since paid search referrers are still available. If you are wondering what words and phrases people are searching for when they come to your website, or how relevant your site is to readers, well... … [Read more...]

So, you've optimized your Facebook page for search and it is turning up nicely in the SERPS. You've branded it to match your website and other social profiles with clean, clear calls to action, WAIT!! you haven't done that yet? Contact us, we'll hook you up. ;-) You marvel at the success stories of how big brands are rockin' it on Facebook and growing their influence. And you want to know, "How do I get more likes on Facebook". This is one of the most common questions I get asked. Now, it's … [Read more...]

Facebook, Twitter, LinkedIn, have been around long enough for everyone to realize their huge importance as marketing and communication channels. But, not everyone is fully aware how crucial social media actually is for the search engine friendliness of their websites.
For a long time webmasters simply created keyword rich pages with content that satisfied robots’ criteria and generated inbound links (mostly through link farms) to be able to rank high in search engines’ results of social media … [Read more...]

How To Opt Out of Google's Shared Endorsements (via EFF)
Google recently announced an update to its Terms of Service, focused on displaying your profile name and photo next to advertisements and reviews. The new feature, which goes into effect on November 11, is called Shared Endorsements and will allow you… … [Read more...]