personal brand

I’m currently on maternity leave: The following is a guest post by Jessie Nuez. What matters to you? Everyone involved in social media is attempting to leave their social footprint of influence by building a strong and consistent message. This message must be genuine and must resonate with others. Building your brand is a time […]

Guest post by Kim Dority – part 2 of a 2-part series on Professional Brands [Editor’s Note: The original article focused on your brand for traditional employment/career success. I have added notes for applying this information to your online/blogging career, designated with the “Editor” preface.] Read part 1 – Build Your Professional Brand for Career […]

Guest post by Kim Dority – part 1 of a 2-part series on Professional Brands [Editor’s Note: Though this article focuses on your brand for traditional employment/career success, it can be applied to your online/blogging career.] What’s a professional brand? In the marketing world, a brand is the collective characteristics that the market attributes to […]