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6 Ways to Promote Your Local Business on Social Media

Searching for a book to read for promoting your local business on social media? or hiring a social media marketer? - wait, first read this guide of 6 Ways to Promote Your Local Business on Social Media and than decide what should be done...

Dec 7, 2017

Getting your small business or local business to the highest levels of marketing and earning potential is essential and effective way to get higher ROI (return on investment).

As being a marketer, social media expert and professional blogger with a lot of knowledge for local businesses success, I am here to give some real and most effective tips to you and by sticking to these methods you will be able to get your local business survive and thrive.

Don't worry, knowing nothing is normal (not bad though) and you can be the next master by learning from this page.

Social media marketing pays an important role in making a local business generate more revenue than its generating in general terms and without marketing to the right audience.

On every area of the world there are some techniques which defiantly works and we can stick to them for getting success in our local businesses without getting headache of investing money and getting low ROI which is not satisfying.

In most cases people and even marketers stop social media promotions just because they gets to face the failure of social media marketing for local business and thought that this is not their way.

Here is a cheat-sheet for all those failed to do social media promotions and ended up spending money without knowing how the heck social medias like Facebook and Twitter works.
So sit back and feel relax as you should read this guide from first number to ending word to learn all of the secret and basis of social media marketing which may help you in getting better results for your investments.

1. Be Visually Impact-full

Just tell me one thing, what people around your targeted area will see for the very first time on your social media accounts and pages?

Probably you will say that they all are going to see your posted photos and videos.

Yes, its true and right answer.

All of the readers and visitors to your Facebook page, Twitter profile, Google+ profile and on all other mediums will firstly look at your uploaded pictures and they will give you score on that visuals.

What should be done to make them feel your local business as a professional service? - Just create awesome images.

The second example is my favorite and it works, since the Twitter is the real time news-breaker social media network - we have to retweet our blog posts several times in a month and a week.

Luckily you are the one who is seeing these two charts on one page so you can make your own perfect schedule of your social media posting based on your targeted region and the niche you are currently blogging about.

After all of the experiments which I had done from the years of social media networking and marketing practices and getting experience all I have to say is:

Be active and always share something on your social media accounts, just make sure your followers are getting a daily bite of your work.

3. Question Your Audience

The best way to make your social media followers count your local business as real friend to them, you should try asking some questions to social media followers of your brand.

As when you will interact with them, they will don't bounce to any other page but give reactions to your questions.

Try a simple formula:

Use some hashtags like #lvOpen

Ask them what is LV and put something on sale with high price

You can also tell them whether they like to wear a replica of LV?

If anybody says yes in comments, reply and answer that you are selling them

There are many other hacks to do this type of hype-full marketing on social media where you can sell your highly priced items together with the low priced items.

You can also try asking your social media followers that what they want to buy online (in your niche/industry) and if you are giving another service online you can still ask them what changes they want in the service.

By this you can make your local business to get its highest peak of success in some time by working with your own audience.

4. Boost It Up

Its not shameful and nor its a bad practice. People are paying to Facebook to boost their updates in the social world.

Only one thing should be clear that you are not doing it wrong or at the bad time.

How one can run a Facebook boosting campaign wrongly?

Answer: Simple, when you are selling shoes and asking people to buy your shoes by boosting Facebook post (its wrong)

The right way is: You should tell them that you are offering flat 70% off on your high quality shoes collection for the first 90 buyers

With 2nd method people will likely to buy your product with 65% higher sells than the first one.

The other questions here is: what is the bad time?

When you are at 500 page likes and you are boosting your posts

First get at-least 10K likes on your Facebook page and make sure they are from local area

After that try to figure out your audience's demand and react to them like a friend, if they don't comment on your posts "its the time to boost your posts"

And when they are reacting to your posts, just keep on replying them back and create relations to be in budget and not boost anything.

However, there are many small business owners who are making thousands of dollars by boosting Facebook posts and re-selling items from AliExpress using the affiliate websites on daily basis.

5. Be Responsive

By being responsive I am not saying you that you should have a mobile ready website. I mean to say that making relations with your followers and fans and always replying them quickly is another smart way of social media marketing which all the best companies are doing.

I already have said that you should reply to your audience and hear them when they are asking you to change something or provide something which is a need of them.

Just make sure:

You are pretty quick to response to private messages on social media accounts

You got good abilities to tie up with angry customers, who are commenting very bad words on your social media posts

And one thing is:

If you can than: Try to reward one person who is buying many items each week with a special gift (like T-shirt of your business name or Key-Chain)

With this type of contest many people around that person and your social media accounts will help you get more customers and thus they will buy more things which will be a unique selling point of your local business.

6. Stay Local

Don't be an international company owner, since you are not. Just be frank to your customers and always show them that you are one of them.

By showing them the factor, you can be able to take their love for your local business to peaks and making you rich in coming days.

However as described in many case studies: Businesses from other areas of the world expanding and losing their own yards just because of the customer bad relationships.

So?

What will be your strategy for doing great social media marketing to promote your local business on social media?

Tell me and I will tell you more tips to expand gradually for making more, not losing hard earned money. 😉