How Read This started their logo design journey

Summary

We are a new literacy company looking for logo that has to be kid/parent friendly. The logo has to portray reading success.

Company name

Read This Inc.

What inspires you and how do you envision the design for your business?

We are looking for a logo to represent our literacy company.

Illiteracy is at epidemic proportions in North America. 40% of all North Americans read below a level that is appropriate for our economy. Our mission is to reduce illiteracy by 10% in North America!

This literacy program draws from a variety of successful reading styles.

This logo must portray a child's reading success and our ability to provide that success.

Wants

- The colours for the logo are red and white.
- The tag line is To Read is to Succeed.
- Has to be colorful and kid/parent friendly
- Has to be clean, fresh and inviting.
- Logo must be unique and noticeable.
- Perhaps the use of an animal.
- The logo will be used in print and on the web.
- Printed process
- 300 dpi
- Needs to be delivered in workable pdf. Fonts required

Don't want

- to represent only one gender
- Overcrowding
- Nothing to age specific