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Larry Augustin

SugarCRM CEO

Keynote Speaker

IBM London, England Startup Smartcamp Keynote Speaker

Larry Augustin, SugarCRM CEO, will be the keynote speaker at the IBM SmartCamp London finals. SugarCRM,
the world's leading provider of commercial open source customer relationship management (CRM) software,
today announced the appointment of Larry Augustin as full-time Chief Executive Officer of SugarCRM.

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Since joining SugarCRM as interim CEO in May of this year, Augustin has led SugarCRM's open cloud
delivery strategy to empower the company's 250 partners to build and deliver customized cloud-based
applications for over 5,000 customers. In particular, Larry has expanded the company's presence in Europe
and worked closely with SugarCRM's value added resellers in this region to increase the company's market
presence. Larry During this time, Larry has also strengthened SugarCRM's ties with Microsoft and overseen
the development and release of the company's new web services and mobile functionality.

Since he joined, SugarCRM has been recognized as a winner of the Best of Open Source (Bossie) award, Best
Open Source Technology by CRM Magazine, and Best Open Source Solution CODiE Award by the Software &
Information Industry Association (SIIA).

"Larry has been deeply involved with SugarCRM since joining the Board of Directors in 2005," said Scott
Sandell, Chairman of SugarCRM's Board of Directors. "His experience with the company over the last four
years, combined with his tremendous knowledge and network in open source and application software, make
him the perfect fit to lead this company into the future."

"I am delighted to lead SugarCRM, a company with a large customer base, extensive partner network and
tremendous employees," said Augustin. "SugarCRM occupies a special and enviable position as a leader in
both open source and cloud computing. I look forward to helping SugarCRM capitalize on these incredible
opportunities.

LArry Augustin was named the most influential business executive in open source, due to his role in the
founding of open source and his involvement with many of the leading open source companies. Part of the
group who coined the term "Open Source," Augustin previously served as CEO of VA Linux (now SourceForge,
NASDAQ: LNUX) and Medsphere. In 1993 he founded VA Linux (now SourceForge, NASDAQ:LNUX), serving as CEO
until August 2002. While CEO he launched SourceForge.net and led the company through an IPO in December
1999.

Worth Magazine named Larry to their list of the Top 50 CEOs in 2000. From 2002 to 2004 he was a Venture
Partner at Azure Capital Partners. In addition to his position at SugarCRM he serves on the Boards of
Directors at Appcelerator, Compiere, DeviceVM, DotNetNuke, Fonality, Medsphere, and Pentaho.