GOOGLE - THE FOUNDRY

Clever°Franke designed and developed a gesture-controlled game to engage visitors to Google’s innovation centre The Foundry, in the role the smartphone plays in our day-to-day lives. A playful illustrational style was developed by me, to feel accessible, friendly without becoming childish or comic-like and consistent with Google’s brand guidelines. Visitors come from all over the world so countless assets were created to combine and cover 20 different countries appealing to the different nationalities who visit The Foundry.

Modular Character Designs

Characters from various cultures and climates were designed in a modular way to create a large pool. Colours were chosen to be sympathetic to the Google brand.