The airline is also keeping costs lower by not listing on any booking sites — customers have to visit the airline’s own site to book tickets.

The airline aims to join the ranks of the world's "ultra-low-cost" carriers, such as Spirit and Allegiant in the U.S. or Ryanair and easyJet in Europe.

But that means a truly stripped-down flying experience. “Your fare gets you the two essentials: a seat and a seatbelt. The rest is up to you,” the NewLeaf website states.

Not exactly crowded: Hamilton's lightly-used John C. Munro International Airport will be one of NewLeaf's destinations, as the airline avoids pricier airports like Toronto's Pearson. (Photo: FlyHamilton.ca)

Passengers can “customize” their experience by paying for priority boarding or purchasing refreshments, and even carry-on baggage will cost you — $25 per bag.

But “if fits easily under your seat – it’s free!”

There are additional fees for unaccompanied minors ($110-$125), changing bookings ($75-$100) and having your boarding pass printed at the airport ($10), among others.

The airline, which is headquartered in Winnipeg, has contracted Kelowna, B.C.-based charter carrier Flair Air to provide the aircraft and crew for its flights.