Mumbai-based Famy Care is focused on female reproductive health care and is world leader in supplying a wide range of contraceptive pills.Digital advertising network Fork Media has acquired wifi advertising network Spid Info Media for an undisclosed sum to widen its offerings across platforms.

Fork Media is said to have shelled out between $3 million and $5 million to acquire Spid Info Media. The cash and stock deal is the second by the company, which bought ClickZoot, a performance ad network, in 2014. “We want to offer an alternative inventory to the market. At the moment, there are very few companies that are tapping into Wi-Fi networks to reach consumers,” said Samar Verma, founder and CEO of Fork Media.

Spid Info Media helps clients to reach out to audiences using wifi networks at airports, cafes, hotels, stadiums, malls and other public spaces. It has a presence in over 1,200 locations, including airports and quick service restaurants. According to its website, the venture works with companies such as Starbucks, McDonald’s and KFC, among others.