News

2/15/2012 - BMW Group Canada engages Infinite Media to provide video components for use at the Toronto Auto Show

Toronto, ON – BMW Canada has contacted Infinite Media to edit and output two separate looping clips to be displayed at the 2012 Toronto Auto Show.

BMW Canada has identified the need for short video clips to be aired on large LED walls and called on Infinite Media to edit those down from BMW’s pre-existing marketing footage. Infinite Media has a long-standing partnership with BMW Canada, having completed several similar video editing projects, and even larger web-based initiatives, for the luxury automobile provider.Infinite Media will work closely with BMW Group Canada’s Communications Department to ensure the video clips will integrate successfully into the press conference, and provide the clips in both DVD and Blu-Ray formats.

“We have been fortunate to work with BMW for approximately a decade,” said Brad Sellors, Managing Director of Infinite Media. “And we’re thankful that they trust us with all facets of their brand.”

The 2012 Canadian AutoShow runs February 17 – 26 in downtown Toronto, at the Metro Toronto Convention Centre.

About Infinite Media:

Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results. Our cloud based platform, InfiniteKM, is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at www.infinitekm.com, www.infinitemedia.com, or contact us at pr@infinitemedia.com for any inquiries.

About The BMW Group Canada:

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 41 BMW automobile retail centres, 19 BMW motorcycle retailers, and 26 MINI retailers represents the BMW Group across the country.