True story: the last time we visited L.A., we were in a restaurant when our friend casually said “Hey, James Franco is in the parking lot,” and within four seconds we had bolted out the door to look for him. Not to talk to him, mind you, we just wanted to admire him from a short distance. That’s also why we watch Mad Men, to admire Jon Hamm through the magical picture box. You can imagine how we felt when our eyes feasted on this photo from last night’s Sundance Film Festival premiere of Howl. Franco portrays Beat poet Allen Ginsberg in the film, and Hamm plays his attorney. We don’t object.

For more pics from the film, which also stars David Strathairn, Treat Williams, and Mary-Louise Parker, check out our gallery. [Photos: Getty Images]