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Being hacked off helped ideas get off the ground

“I’ve blogged a lot about my problems as a way of venting — as well as to petition ideas”

Carol Lewis

July 2 2014, 12:25pm, The Times

Leila Johnston, Founder of Hack CircusMaria Spann for The Times

Name Leila Johnston

Position Founder

Company Hack Circus

Employees 1

Business founded 2013

Growth trajectory “Business has been stepping up dramatically in recent weeks”

“Brazen honesty has worked for me so far,” says Leila Johnston, the founder of Hack Circus. “I’ve blogged a lot about my problems as a way of venting — as well as to petition ideas. I’m not sure that this is the best way [to market yourself], or whether it would be effective for others, but for me it has felt like the right approach. It’s led to a lot of subscriptions and ad sales.”

She describes Hack Circus as “a home for art projects, fascinating insights and philosophical ideas that blur the boundaries of reality and fiction”. This is expressed…