Moment Junkie

When the Bride arrived the rain refused to stop. A quick exit and into the building was preferred. However, there was one hitch. Her dress had an impressive train. Coupled that with quite a small classic Jaguar with a economically sized door and it was Houdini style removal to keep the dress both clean and dry.

This essay has been shared with permission John Dolan. Do yourself a favor and check out his work & blog posts.

As photographers lament the end of Style Me Pretty, a moment emerges to reflect on the current state of the wedding industry. While launching the careers of many vendors, many wedding blogs became an echo chamber of sameness.

This is the danger when a good idea becomes a template: Shoot like this and you will be published. This encouraged people to follow a formula rather than shoot freely and make discoveries, take risks.

Style Me Pretty may have been a victim of their own success. Trends are tricky to maintain. Even the name sent a message: Direct your subject and make sure to hide any flaws.

What will come next? Who knows. Maybe there is a hunger for something new and true: Unstyled and messy, like much of life.

This was shot just after the speeches – both the groom and the bride had been married before and had children from each marriage.
The moment happened so organically as they all came together to embrace one another. I found it hard to hold back the tears as I pressed the shutter. One of the most beautiful moments i've ever witnessed.