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Human nutrition

FROM THE SEED TO THE TABLE

Avril's contribution to improved nutrition for people starts with the processing of oilseed and sunflower seeds, when these are crushed to extract vegetable oil on the one hand, and oilseed meal for animal nutrition on the other.
Part of the oil is then refined and valorised for food consumption, while the oilseed meal provides rich plant proteins in livestock feed, thus contributing to the production of milk, cheese, eggs and meat.
Through its presence upstream of the sectors, Avril controls the key elements of the food chain: safety/security, traceability, and the nutritional quality of vegetable oils and vegetable and animal proteins.

HIGH-PROFILE BRANDS

To develop the national oils and proteins sectors, Avril has moved closer to consumers by becoming a significant player in the food processing industry, through a portfolio of high profile brands that are leaders in table oils in France, Morocco and Romania (Lesieur, Isio, Puget, Fleur de Colza, Cristal, Al Horra, Bunica, etc.) and in eggs for retail outlets (Matines).

In the realm of vegetable oils and condiment sauces, Avril responds to a wide range of consumer requirements in terms of taste, origin and price through its different brands, paying particular attention to the nutritional value of products.
Lesieur, for example, made a threefold commitment in 2010: continuous improvement to the nutritional content of its products, the provision of information to consumers, and support for internal research. Avril's presence throughout the vegetable oils sector enables Lesieur to control the various stages in the production of its oils: the purchase of oilseeds, crushing, refining and bottling. On the strength of this expertise, Lesieur developed the "Fleur de Colza" oil in an integrated approach to chain organisation. Production is based on precise specifications which commit all the players, and are designed to ensure geographical traceability, and maintain constant Omega 3 content.

VALORISATION OF THE EGG AND PORK BRANCHES

With this same chain organisation, Avril, an expert in animal nutrition, is committed to processing, producing and marketing lines for animal products and eggs.

The Group produces and markets eggs for retail outlets, including a proportion under the Matines brand, and produces egg-based products (ovoproducts) designed for collective catering and the food processing industry. Avril invests in research to perfect products with added nutritional value – for example, Bleu Blanc Cœur eggs, rich in unsaturated fatty acids, which come from hens raised on nutrition with high omega-3 content, mainly based on linseed.

To propose a high-end egg matching consumer demand, Avril's egg branch carried out a project across the board, involving all the players. The Matines teams worked with the Sanders animal nutrition teams on feed, and developed an innovative formula that produces a premium quality egg in terms of the colour of the yolk, the upstanding quality of the white, the taste, and the shell texture.

This valorisation strategy has also been successful in the Avril pork branch. This includes slaughtering and meat-cutting designed for collective catering and the food processing industry. Boosted by the development of Bleu Blanc Cœur products coming from pigs bred according to precise specifications and raised on feed with high omega-3 content, it has positioned itself as a major player in health nutrition.

Abera

Specialised in slaughtering and cutting up pigs, Abera provides quality service and "tailor-made" products to wholesalers and industrial pork butchers within and outside France. Thanks to its 800 partner livestock farmers and modern, efficient facilities, Abera has been one of France's top ten pork abattoirs for more than 20 years.

Expur

Established in Romania, Expur collects rapeseeds and sunflower seeds and transforms them into edible oil for human nutrition, oilseed meal for animal nutrition, and biodiesel. Expur also packages its table oils and sells them under its own or distributor brands.

Lesieur

Matines

Matines is the number 1 egg brand in France. Created in 1985, the Matines brand has become the most recognised and popular egg brand in the country, and leads the egg market thanks to numerous original initiatives that have marked the history of egg production: free-range eggs, Label Rouge, organic products, etc.

MiXscience

An innovative company with expertise in nutrition and animal products, MiXscience provides its customers – companies in French and international animal production sectors – with a wide range of products and services: sector organisation consultancy, zootechnical and nutrition expertise, premix production, industrial expertise in animal nutrition, and the design of nutritional and mineral solutions.

Lesieur Cristal

Oleon

Oleon designs and produces molecules and ingredients from vegetable oils and animal fats, which are marketed to numerous industries (pharmaceutical, chemistry, food-processing, energy, detergents, public building works, etc.) as renewable solutions that combine technological performances, respect for people and the preservation of the environment.

Ovipac

Specialising in the creation of ready-to-use egg products, Ovipac offers a whole range of fresh, dry and frozen ovoproducts designed for foodservices (commercial catering, collective catering and bakers/pastry-makers).

Saipol

Saipol produces and markets in France refined vegetable oils for human nutrition, protein-rich oilseed meal for animal nutrition, biodiesel under the Diester® brand for incorporation into petroleum diesel, and the vegetable glycerine used by numerous industries.

Sanders

France's leader in animal nutrition, Sanders contributes a whole range of responses to the expectations and needs of all companies in the animal product sectors. Sanders undertakes to keep its promise on a daily basis: to provide added value to livestock farmers, manufacturers, and consumers, while responding to societal and environmental concerns.

Sopral

For nearly 50 years, Sopral has been cultivating its expertise as a dog, cat and horse food manufacturer by providing innovative nutritional solutions, which it sells to professionals and specialist channels. Sopral notably possesses sophisticated expertise in the manufacture of dry extruded food for cats and dogs under the Pro-Nutrition Flatazor brand, and high-quality flaked horse feed under the Dynavena brand.

Terrial

A specialist in fertilisers and the development of organic by-products, Terrial enables farmers to limit the use of chemical fertilisers and pesticides while improving the qualitative criteria of products.

Theseo

Theseo designs, produces and markets products and services for hygiene in buildings and animals, breeding equipment and water treatment. Thanks to its RDI department and external business development partners, Theseo deploys innovative solutions within and outside France to improve health security, animal well-being and the performance of all kinds of livestock farms.