#1 in Trends

Travel - Customizing travel experiences in new and unexpected ways, consumers are turning to online itineraries to themed destinations to make on-the-go experiences more enjoyable. Showcasing developing trends in travel entertainment, modern accommodations and tourism tactics, this category is helping to keep track of how travel experiences are changing.

PRO Trend Implications - North American consumers have packed schedules that are leading them to prioritize their time, which has led to the rise of spas that cater to niche tastes and preferences for relaxation. This expansion of the customization boom pushes brands to deliver hyper-specific experiences to satisfy niche tastes and preferences. [More]