A new search engine challenges Google

A new search engine tries to challenge Google. It doesn’t rely on
backlinks and it actually delivers good results. Could this be a real
alternative to Google? How can you make sure that your website will be
found in this search engine?

What’s the name of the new search engine?

The name of the new search engine
is Samuru.com. It
was developed by Stremor, the company of Brandon Wirtz. Brandon Wirtz
previously tested many different ways to game Google for fun and
profit. As he worked on the ‘dark side’ of SEO, he knows which methods
spammers use to manipulate the results.

What is special about this new search engine?

In contrast to other search
engines, Samuru does not rely on backlinks to specify the relevance of
a web page. The technology behind Samuru is called ‘Liquid
Helium‘:

“It converts written content
into mathematical values and algorithms for predictable analysis,
extraction, and manipulation.

The ability to extract sentiment, bias, reading level, technical level,
formality, urgency, and whether or not content is editorial in nature
are just a few of the language scores that can be returned.”

Samuru is still work in progress. In an online discussion,
the founder of Samuru said:

“When
you
are building a technology, you have to isolate and test. We use
indicators that are harder to game than inbound links like traffic. But
it is a balancing act. We have just shy of 100 score factors we can
tweak, and getting them right takes a bit of time.”

How to game Samuru.com

Samuru can find out if the text
on a web page makes sense or not. To ‘game’ Samuru, you have to write
useful and helpful text. This is something that will help your website
rankings as well as visitors who find your website on the Internet.

Samuru has an interesting concept and we wouldn’t be surprised if Google added
similar methods to their algorithm. If you want to make sure that
search engines can index all of your web pages correctly, use the
website audit tool in SEOprofiler.

For only $1, you will
get a detailed analysis of your web pages as well as instructions on
how to change your pages so that all pages can be indexed correctly (the special offer is available once per customer):