Since the inception of the brand in 2012, Cease and Desist has focused on minimalistic ideals combined with a “fashion forward” approach to streetwear. Created by Fred Saint Foster, this lifestyle brand was inspired by the grittiness of street culture and the allure of high-end designer fashion. The brand takes pride in their focus on extreme detail and superior workmanship.

The brand has taken the streets by storm with wear from some of the culture's most influential people within music and entertainment such as Future, Metro Boomin, 21 Savage, and many many more.