Sterlite creates new telecom units to tap market opportunities

“The new organization design aims to sharpen the company’s focus on market opportunities by keeping customer at the core of all its operations,” the Mumbai-based company said in a statement, adding that the business will remain listed post the demerger of the power business.Muntazir Abbas | ETTelecom | Updated: April 15, 2016, 15:57 IST

NEW DELHI: Sterlite Technologies Friday implemented a new organizational design for its telecom products and solutions business unit.

“The new organization design aims to sharpen the company’s focus on market opportunities by keeping customer at the core of all its operations,” the Mumbai-based company said in a statement, adding that the business will remain listed post the demerger of the power business.

It has roped in management consulting firm Hay Group to re-design structure in order to enable co-creation of value through focus on innovation, analytics and R&D based on customer needs.

Sterlite is betting high on its telecom business followed by recent government wins. The company is also working aggressively to meet deadline for the Network for Spectrum (NFS) project together with state-run BSNL in Jammu and Kashmir

The company said that it is evolving towards enabling seamless high-speed data transmission delivery with highly efficient telecom networks, through a full portfolio of products and expertise in designing, engineering, building and maintenance.

“Over the next five years, we foresee investments worth over Rs 4 lakh crore for the creation of Digital India infrastructure. In order to better align ourselves as the partner of choice for building this, we have reorganised ourselves keeping the customer at the core of our operations,” Sterlite Technologies chief executive Anand Agarwal said.

The company, according to Agarwal has now moved to Customer Unit (CU) led strategy, where each and every component in the organisational value chain is calibrated to customer’s current and future needs.

Company’s India Public CU will work towards providing product and system integration solutions for government-driven projects such as BharatNet, Network for Spectrum and Smart City initiatives while India Private CU will work very closely with domestic private telcos and mobile tower firms.

It has also created International CU to focus on strengthening global business.

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After PSU banks, the government is likely to infuse capital in two chronically ill telecom PSUs BSNL and MTNL, and the Union Cabinet is likely to take a decision on 4G spectrum allocation to them by the third week of the current month after DoT places the note before it for consideration.

At a high-level meeting at the PMO late Tuesday, it was also decided that the two telcos will frame a Voluntary Retirement Scheme (VRS) to reduce their employee strength, which will be followed by a reduction in the retirement age to 58.