Make it Better

This value remains continuous in our thoughts, a defined intention across all touchpoints of our organization. The carrot that drives our decision-making and, ultimately, our end product, this objective also waxes personal, stoking our internal flames. Because each one of us accepted the open-ended challenge to keep climbing the ladder to greatness.

People are people.

Keep it Real

And that’s how we treat them, regardless of rank or association. Everyone deserves respect, transparency, and honesty - the three pillars of our every interaction with colleagues and clients. Bonus: work, and life in general, will become easier and more productive.

It ain’t about the Benjamins.

People Over Profits

Relationships are our gold standard. We want to work with awesome people. Because, for us, success is measured by positive experiences, not the bottom line. As such, we strive to surround ourselves with both smart and passionate team members and clients, those who will grow our minds and hearts and not just our wallets.

Because it is simple.

Keep it Simple

Our practices and solutions are simple, because simple = clear = understandable and executable. We apply this concept to every aspect of the business, from our office space to the services we offer. We also subscribe to the strength of simplicity when we design, write, and write code.

Challenge yourself.

Never Stop Learning

As children, we were force-fed education, but as we age, our academic interactions are less frequent. Unless you seek them out. We encourage our team to learn: to pursue their passions, listen to one another, and access new knowledge at conferences, the library, on blogs, and via other hands-on means. Oh, and to ask more questions.

Less is more.

Quality Over Quantity

Mental energy is a depletable bandwidth, so we concentrate our time and talent on fewer projects/clients. A greater investment on our part, but we’re not running a creative services puppy mill. Plus, prioritizing quality over quantity supports our other core values.

Life comes first.

Work to Live

Work is only one piece in the personal pie chart of life, and we aim to keep it that way. Since we are only as strong as our people, we encourage them to work hard, play hard, and rest hard. Whenever possible, we help cultivate their passions. And we consider their interests and strengths when we take on jobs. After all, if you love what you do it’s never really work.

Demand better answers.

Ask More Questions

We believe that pushing the envelope helps to solidify and defend thoughts/concepts, and reshapes thinking. A strong idea or concept will withstand the stress test or will be better at the finish line for having undergone the scrutiny.

Soft skills for the win.

Craft Isn't Enough

We are a team of people who excel in our craft, but Focus Lab is built on more than just skill-sets. Our strength is forged by a commitment to over-deliver, to exceptional client experiences, and to solid personal relationships. As such, we approach each day and each opportunity with genuine empathy, patience, openness, and passion