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Keep cars, computers and other work-related equipment running so you can keep earning! Google itself had previously taken some steps to limit payday loan ads�The decision to ban them outright came in part after pressure from a coalition of civil liberties, consumer protection, and privacy groups that reached out to the search giant about the issue late last year.

Her name is Patricia Cirillo ; she's the president of a company called Cypress Research ,�which, by the way, is the same survey firm that produced data for the paper you mentioned earlier, about how payday borrowers are pretty good at predicting when they'll be able to pay back their loans.

As Clarence Hodson, who published a book in 1919 about the business of small loans, put it, Necessity cannot bargain to advantage with cupidity.� In its last annual financial report, Advance America, one of the country's biggest payday lenders, wrote, We believe that the principal competitive factors are customer service, location, convenience, speed, and confidentiality.� You'll notice it didn't mention price.

Military consumers can contact the Department of Defense, toll-free 24 hours a day, 7 days a week, at 1-800-342-9647, or at Information on the Department of Defense rule, alternatives to payday loans, financial planning, and other guidance is available.

Although payday loans may be marketed as one-time-only� loans designed to help the consumer get by until their next paycheck, some consumers who take out payday loans find themselves trapped in a downward spiral of debt as they take out a series of loans, one after another, accruing greater and greater finance charges that can quickly exceed the amount borrowed.