DC Details New Digital Plan

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The publisher takes on a digital initiative.

By Joey Esposito

Along with their announcement of a line-wide revamp for their superhero titles, DC Comics revealed that they would be going day-and-date for their main DCU line. This means that all of their main universe titles will be available in print and digital at the same time. Though other publishers like Archie made this initiative months ago, DC is the first of the big boys to commit to something so massive.

In addition, DC will be offering a combo pack for each issue of Justice League. This means that fans that want to collect both print and digital versions of the new series will be saving some money. On stands, there will be a polybagged version of Justice League #1 (and each issue following) that retails for $4.99 but includes the oversized print comic and a code to download the digital version. Separately, both the print and digital versions will retail for $3.99.

"As we continue to expand our readership and make our titles more accessible to readers everywhere, we're excited to provide our comic shop retail partners and their consumers with multiple formats of Justice Laeague in one convenient place," said John Rood, EVP Sales, Marketing and Business Development.

What happened to 'drawing the line at $2.99,' you ask? Well, it was known from the get-go that oversized books would still retail at $3.99, which Justice League #1 is. However, DC has confirmed that oversized digital comics will release at $3.99 but be dropped down to $2.99 after four weeks. As for standard comics, day-and-date releases will begin at $2.99 and drop to the standard $1.99 after four weeks.

What are your thoughts on DC's digital venture? Are you more or less likely to start reading your comics digitally with options like this?