Category: Marketing

I’ve been having an email conversation with a colleague about, “Why are sales people so product focused in their sales outreach?” We all know, at least I hope we do, that focusing on the customer, their issues/opportunities, and how we […]

New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably disrupted the marketing landscape. And in 2019, we are going to continue to see the emergence of mobile marketing and the brands that […]

Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an […]

Online shopping has become the place people head to when they want to buy anything from food to furniture to cars. It’s fast, convenient, and often times less expensive than shopping in-store. Even though brick-and-mortar shopping sometimes falls short in […]

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, confirm an order status, and more. And many of us don’t care one whit that we’re relying on a software […]

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any given year, I spend 0% of my time thinking about light bulbs. I’ve never googled “the best light bulbs”, nor […]

How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this […]

Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology changing the way humans search, but search engines crawlers are using […]

Digital publishers: you can improve your website earnings by fixing technical errors in your site and by improving your existing content. Add in the right advertising revenue source for good earnings, and you can turn your publication into a recurring […]

If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision […]