The problem for many dynamic sites
is that the long URLs and multiple parameters often will cause a spider
to give up on indexing a page or session ids will cause a page to get
indexed multiple times causing a duplicate content penalty. The result
is underexposure in the first case and a penalty in the second. Either
way, the site will suffer.

The
goal of SEO is to improve your keyword ranking. One of the ways to
achieve this goal is to incorporate silos into your site structure.
There are two types of silos that we will discuss: directory based silos and virtual silos.
Both silos create theme through linking but they do so in different
ways. Virtual silos create content and subject relationships through
cross-linking to create theme while directory based siloing creates
relationships by utilizing directories to group like-content.

Yahoo welcomed aboard a
former Amazon exec. They also announced a new partnership with
Dex to provide US Local results.

It was a rock and roll good time at Google but now it's time to part. Google's famed
CFO (Chief Food Officer) is leaving to open a new restaurant. But he wasn't he only Googler to step away this month.

Still Google has new friends to fill the gap, buying the SMS social network Dodgeball as well as annexing the entire Earth.

Google
invited everyone up to their Headquarters for a look inside. Those who
couldn't make it in person could catch the live webcast. Here's a recap or two.

Search Engine Strategies hops across the pond to London on June 1 and 2. Watch SEW Forums for coverage.

Webmaster World heads to New Orleans next month. Laissez les bons temps rouler!

Attaboys

Well,
I was going to tell you about Larry Page and Sergey Brin being elected
to the the American Academy of Arts and Sciences but the Google Blog post
seems to have disappeared and just redirects to the main page. So
instead, I'll give them a round of applause for their decision to send 10 engineers to speak at the upcoming Webmaster World conference. Could they be learning that transparency is a good thing?

Speaking of transparency, Jim Lanzone of Ask Jeeves knows its value. He stepped up to answer questions from the gang over at Cre8asite forums.

In the biggest not really rumor of the month, Barry Diller of IAC casually mentioned
that they would be looking to rebrand Ask Jeeves. The most likely
candidates are Ask or Jeeves but does anyone really think that the poor
butler stands a chance?

Tempest in a teapot. Google Toolbar PageRank was grayed out for days. Barry "RustyBrick" asks if this could be the end of toolbar PageRank?

If
you have any questions or comments on any of the articles above or if
you would like to suggest topics for future articles, please email us at SEOToolSet.

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