Nielsen Consumer Panel Data includes longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. More ...

Nielsen Retail Scanner Data consists of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.More ...

Access & Terms of Use

Access to the Nielsen Datasets is currently available to ONLY the following user groups:

Tenured and tenure-track faculty

Postdoctoral students

PhD students

Eligible faculty may use the data for teaching purposes of undergraduates or master’s level students.