Are you at the point where you feel that your mobile app is due for
global expansion? Most if not all mobile apps aim to have as many
users using their app as possible. This eventually means expanding
your reach outside your home country. In this article, I would like to
talk about some of the details that one should take note of when
scaling up your mobile app for a larger, more diverse audience.

Since the time PacketZoom was just a seed of an idea a few years ago
to today, we've been driven by one abiding principle. Take on really
hard challenges and assemble the best team possible to take them
on. Given where PacketZoom is today - millions of devices running our
SDK, billions of hits a month on our servers, large apps from
respected companies depending on our infrastructure for their success
- we must be doing something right. The best is yet to come
though. And we're preparing for the future with an amazing addition to
our team.

The mobile game ecosystem is comprised of all kinds of creators - from a small team hacking away and launching a new game with some friends, to large multinational companies spending up to $14M in production and another $10M in marketing for the next big title; the kinds of games being produced are just as varied as the companies that make them.

While there can be tremendous sophistication with established studios, there are also new indie game devs entering the industry every day whose goal is to take their shot at building a great new title.

Now obviously everyone in the industry wants to make a great game. Level design, character design, story, game economy, and game balance are just some of the things that game devs think about every day. One area that is not as widely discussed is game performance. A visually stunning game that takes too long to load might never get played. Mobile gamers can be notoriously impatient, so special care should be taken to make sure that users on average mobile networks get a good experience.
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User retention, session length and number of sessions are all key performance indicators that companies watch daily. If India is a target market for you, this post will help you understand some benchmarks for your own data from retail apps in India.

Here at PacketZoom, we speed up mobile app performance and also rescue failed network connections for hundreds of millions of app transfers every day. This leads to increasing user engagement and providing an improved user experience. We selected 4 retail apps in India with data that is representative of other apps in the same vertical:
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At PacketZoom we collect billions of performance metrics from our users across the world every month. We use these data points to constantly improve our protocol-based service. In addition to that, we use this data to pupulate our customer dashboards to show speed increases, percent of rescued transfers, network packet-loss and other various useful data.
Our customers love all of this fine grained performance info that's not readily available to them elsewhere. So then we started thinking, why not make all this information available to everyone? Free of cost!!

One of our previous blog posts about android http libraries gained quite a bit of an interest from developer community. Encouraged we thought it might be a good idea to expand it more into in-depth series of posts on networking performance.

Today, we at PacketZoom are proud to release our open source tool LogZoom,
a fast, lightweight, and reliable log data indexer written in Go. If you've
ever considered using Logstash, Fluentd, or some other tool for log
aggregation, you may want to consider using LogZoom instead.

Here are a number of resources for getting up and running with LogZoom:

It’s that time of year again, GDC is this week in San Francisco and PacketZoom will be there! I’m very excited that PacketZoom is co-sponsoring the F2P Forum Mixer on Wednesday (http://bit.ly/1P4Rky4), so come by and see us! We’ll be able to tell you all about our tech and how it will help your mobile game.
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