The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the …

Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people, …

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is …

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page …