Nielsen Massey

Since 1907, Nielsen Massey has dedicated itself to crafting the finest flavours and purest vanillas to be used in baking. Their all-natural products add an intense burst of flavour to cakes and bakes with just a few drops.

Nielsen Massey has truly mastered the classic, homely flavour of their Vanilla extract . It’s often regarded as the British home baker’s vanilla flavouring of choice, with its iconic brown bottle recognised across the country. The rich taste of the flavouring is perfect for giving cakes and desserts extra depth and character in a matter of seconds.

We also stock other delicious flavours in our Nielsen Massey range, including Almond, Peppermint, Rose Water and Chocolate. These flavourings as made from the finest natural ingredients and oils to give your cakes a delicious finish. To use, simply add ¼ teaspoon into your cake mix after you have combined all ingredients, adding a little more at a time for a fuller, more intense flavour.

While flavourings are most commonly used in cake mix, they can also be used to flavour buttercreams, creams, icings, custards, cookies and even drinks!

For more fun and delicious ways to enhance your cakes and decorations, check out our full range of Flavourings and Food Colouring!