Privity is honoured to have received mention in Deloitte’s article on Blockchain technology:

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards programs a strategic investment for all types of organizations.

Deloitte , the second-largest professional services network in the world by revenue and the largest by the number of professionals, is very influential in the business world and its advice is regularly sought and followed. When it issues a report on loyalty programs and blockchain technology, many operators will listen.

“Loyalty rewards are also a type of digital currency, so it is only natural that the engine that enables Bitcoin to be transacted among multiple parties in exchange for services, goods, and even other monetary tender could do the same for loyalty reward points,” the report noted. “[Blockchain technology] is an ideal remedy for what ails loyalty rewards programs.”