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Amazon Acquires AWS Backup Solutions Firm CloudEndure

CloudEndure was quietly acquired by Amazon Web Services (AWS) this week, a move that bolsters AWS backup solutions, disaster recovery, and cloud migration services. Multiple reports suggest the acquisition is in the $250 million range.

A note pinned to CloudEndure’s website confirms the news, though as of publication time, AWS has not issued a press release or formal announcement on the acquisition.

The Israel-based CloudEndure provides cloud migration, backup and disaster recovery. The company supports AWS, Google Cloud Platform, Microsoft, VMware, OpenStack and Oracle Cloud. There is no word yet whether CloudEndure will continue to support AWS competitors once it is part of Amazon.

What is worth noting is CloudEndure’s support of VMware Cloud on AWS, an area of focus at the recent AWS re:Invent conference in November. This offering gives customers a consistent environment to run applications across VMware vSphere-based environments and AWS public cloud. One of the key use cases for VMware Cloud on AWS is disaster recovery.

VMware is also one of the investors in CloudEndure, who has raised $18 million in total funding from Dell Technologies Capital, Mitsui, Infosys, and Magma Venture Partners.

One-quarter of infrastructure and operations decision-makers at U.S. enterprises say that migrating existing workloads to a public cloud is one of their most important cloud strategy objectives, per Forrester. In recent years many third-party tools have popped up to help enterprise users move workloads from their on-premises environments to various public clouds, CloudEndure being one of them.

CloudEndure first became an AWS Advanced Technology Partner in 2016. APN Technology Partners provide solutions that are either hosted on or integrated with the AWS platform. Advanced partners must have AWS technical validation, and pay a $2,500 per year program fee, among other requirements.

When Google acquired cloud migration provider Velostrata in May 2018, it continued to support other destinations, including SAP, but offers customers migrating to GCP access to the migration tool for free. Whether AWS takes a page from Google’s playbook here remains to be seen.

Last year also saw the acquisition of AWS backup solutions and disaster recovery provider CloudRanger from Druva, and Veeam acquired AWS backup solutions and DR firm N2WS.