To establish strong relationship with the end-users: understanding of end-users needs and providing solutions, close out issues arising from use of company's products and solutions, provide up to date information on products and its applications.

To understand end-user requirements (both Capex & Opex), draw a "Milieu" for each opportunity and provide inputs for each opportunity and provide inputs for a "Go" or "No Go" in every invitation to bid.

To get the products and solutions accredited with the targeted accounts.

To draw up a business plan for each targeted market segment and define growth areas and specific action plans.

Must have strong leadership qualities, highly motivated, team player, goal oriented and success driven individual and must possess good moral character, and able to work independently with minimum guidance.