One of the designers who made it happen

Winner
- moe™

Moe did a wonderful job coming up with 4 or 5 original ideas as soon as the contest was opened up. He kept a close eye on the design progress, as many more designers joined in. He was not always the first to respond to a additional brief but after a prompt, he delivered. He demonstrated a good understanding of the product and its audience. The final track was excellent.
MeeCaris

- Meecaris

How Jack Lenenberg started their logo design journey

Company name

LTC Partner

Overview

Long Term Care Partner is an independent long term care insurance brokerage that connects consumers with the leading long term care insurance companies in the United States including John Hancock, Met Life, Prudential, Guardian, Mass Mutual, Genworth, and others. Long Term Care Partner provides consumers free advice and consultation regarding the purchase of long term care insurance, including the provision of comparison pricing, and policy design recommendations.

The goal of long term care insurance is to help protect retirement investment portfolios from being exposed to the high costs of needing long term health care. The clients that purchase long term care insurance are typically financially successful, and independent.

The company will be working with consumers nationwide, most of whom will be initially attempting to find out what long term care insurance costs and if it makes sense for consideration.
The purpose of the landing page is solely to have the consumer complete a request for quotes.

The purchase of insurance is increasingly being transacted on the internet. Consumers wish to know immediately what the insurance policy costs, and what benefits it provides.

Our goal is to have a logo that has creates a trustworthy image. An image of an independent consultant that is working for the consumer.

Tell us a bit about who you are and the people you reach

The target audience are individuals age 45-65, successful, conservative, independent people who are concerned about planning for retirement and are seeking insurance quotes.

Requirements

I am looking for a logo with the brand name LTC Partner.

I prefer professional, stylish, clean and logos. I would like a couple of colors and a good font.

The goal is to have the consumers understand that LTC Partner is an independent insurance brokerage that can quickly provide the pricing of every long term care insurance company. We want the consumer to understand that we are a one stop shop, and we can simplify the buying process for the consumer by immediately providing comparison pricing of each and every insurance company.

The logo will be used on a quote request landing page. We wish for the logo to convey a fast and easy process because the goal is to have the consumer complete the request form for its free quotes. We also wish for the logo to have a strong consultant image, because we wish to be trusted as much as the large insurance companies we represent. Attached are some logos of companies we work with to give you an idea of our marketplace.

Colors to consider: Dark Blue,
Colors to avoid-red,yellow,

I am open to the logo utilizing symbols, or solely the name of the company.
I do not wish the logo to look busy. It must be clean, but convey trust and ease of use. The demographic is a 55-60 year old married couple.