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Six Reasons to Hire Your Audience: The Benefits of UGC

User-generated content (UGC) is as old as content itself. Simply put, we've always wanted to chime in—from the Oxford English Dictionary, which was compiled from slips of paper, to letters to the editor, to fan fiction. We now flock to participate on our favorite online platforms.

With digital forums, comments sections on blogs, and the ability to publish content for free, at the click of a button, UGC is at an all-time high. America's Funniest Home Videos has morphed into YouTube, to which 300 hours of video are uploaded to every minute.

If harnessed properly, UGC can be a huge asset to content marketers. Smart marketers have recognized that UGC is hot—with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.