Product Placement In The Age Of YouTube Celebrities

YouTube influencers are more than public figures to their fans. They build relationships that affect decision-making and set the standard for audience engagement. Michelle Phan didn’t need BuzzFeed to pick up her Poker Face makeup tutorial in order to be topical and relatable. PewDiePie already reached 5 million dedicated gaming fans and by February before, the New York Times reported his 6 million subscribers in April. These creators know how develop content that speaks to their interests of specific audiences and grows awareness organically.