The arrival of theGeneral Data Protection Regulation'senforcement on May 25 has hurled the digital media & advertising industries into a tailspin.
Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 & 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.
Google contacted DoubleClick Bid Manager clients over the last few days to warn them that until it has completed its integration into the Interactive Advertising Bureau Europe & IAB Tech Lab's GDPR Transparency & Consent Framework that publishers, ad tech vendor partners & advertisers should expect a short-term disruption in the delivery of their DoubleClick Bid Manager campaigns on third-party European inventory, starting May 25.
This roundtable will dive into the issues that GDPR has created & see how the adtech community is dealing with it.