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Minimize the Trauma Effect

All change of any kind results in a trauma effect. The effect could be as mild as someone saying to themselves, “Wow. OK.” It could be as drastic as PTSD. Know that if you’re asking someone to change by buying our product, subscribing to our blog or Twitter feed, or change their beliefs, there will be at least some trauma effect in the people who do make the change. We can minimize that effect for them by making the transition, the experience of the change, as enjoyable as possible. Make the packaging beautiful and easy to open. Send a personalized email thanking them. Provide an unexpected gift or bonus. We can make them glad they took the risk and upended at least a small part of their lives to give us a shot.