Zara's "Love Your Curves" Ad Faces Major Criticism Online

Zara is a seemingly endless source of affordable, chic wardrobe staples, but the clothing chain is facing serious backlash online for a new marketing campaign.

The ad, which has been seen in stores in England and Spain, features the slogan "Love Your Curves." While it's seemingly a well-intentioned message about body-positivity, there's a problem: The two models featured alongside the phrase are straight-size, and thus, the curves that Zara is asking customers to love aren't the ones people expected to see. Of course, you can be thin with curves, but these models are barely curvy—and the Internet had some feelings about it.

Zara's "Love Your Curves" ad started to go viral after Irish radio personality Muireann O'Connell tweeted about it, prompting many other customers to take to social media to decry the omission of a plus-size model. While some tweeted that perhaps the retailer attempted to empower women of all body types, including those who wear small sizes, many others felt that the brand committed a major mistake by neglecting to include a diverse set of models in the campaign, and therefore doing the exact opposite of what the slogan preaches.

Zara has made headlines in the past for its lack of options for plus-size women and minimal stock of items in large sizes. Last year, one Spanish teenager created a petition demanding that the Spain-based brand start carrying large sizes. It's received more than 95,000 signatures, which prompted Zara to start carrying some items in size XXL. However, many still claim that finding large sizes at the store is an uphill battle. It seems like all people really want is for Zara to recognize their curves—both small and larger in size.

We've reached out to Zara for comment and will update this post with its response.