Mumbai: Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens. The data provided below is for the first 59 matches- excluding the finale. Finale viewership will come in next week on 7th June (for BARC reporting week no 22)

In the elusive, hard to reach affluent urban male audiences, the Tournament to date, excluding finale is delivering a whopping 31% growth v/s year ago.

The Total average Impressions (millions) for Match 1 to 59 was 1381 Impressions (millions) in U+R 2+, which transforms in to 14% Growth when compared with the previous year. It was 824 Impressions (millions) in Urban 2+ that transforms into 25% growth and269 Impressions (millions) in M15+AB Urban with a growth of 31%.

Total Audience Viewership: First 7 weeks (not including Finale)

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 7 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 824 million impressions, +25% growth v/s year ago and Digital viewership at 132 million impressions is 3.8X of last year.