Imagine if the Craftsman brand offered a men’s bath and body product line.

What would it look like? As many tools are usually numbered, so are the products. The consumer would know which product they are looking for based on a numbering system. This is similar to looking for a particular tool number. The naming of the products reflect this new Craftsman product line.

Designed by Julie Goodwin, a recent graduate from the Academy of Art University, San Francisco.