The 16GB version sold for around £210, the middle dual-SIM version for around £230 and the 64GB version went for around £260. This is excellent value for the specs you get so it’s little wonder that the Honor 7s were snapped up so quickly and we imagine it will get similar results when it comes to Europe soon.

An Honor spokesperson said ‘Over 9 million people in China have already registered to buy the new Honor 7, which marks a great success of its popularity. The demand for the Honor 7 was in fact so high, that the first stock of the handset sold out in just two minutes.’

While the likes of Huawei and Xiaomi have made their mark in the smartphone industry by providing top quality phones at bargain basement prices, it’s their method of selling that has really changed the game.

Rather than selling phones through stores and offering free handsets on contract like the traditional powerhouses of Samsung, LG and HTC do, these Chinese start-ups sell the phones themselves online, meaning they don’t have to give a cut to the high-street store and can therefore sell their handsets much cheaper. They also have very limited stock and run these flash sales, which drive up hype and excitement.

This system results in very high interest from consumers, keeps costs low so they don’t have a surplus and almost guarantees a sell out. This model has helped these companies cut a sizeable chunk out of the market share of their rivals in China but that success is still yet to translate to Western sales.

It has been confirmed that the Honor 7 will be coming to Europe, but the date is still a closely guarded secret.