All Posts Tagged Tag: ‘yikes’

Spanish retailer Zara is in full-on apology tour mode after pulling an item from its online store that, well, lacked a bit of cultural sensitivity. This shirt, seen below, was available for purchase in Zara’s kids’ collection. The long-sleeved t-shirt was pulled late Tuesday after people began making a rather sinister connection. Zara has triggered an uproar over a t-shirt …

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not motivate prospective customers to consider trying a brand or recommending a brand to others. That’s the bad news from a …