How To Create Products Customers Love

Public Workshop - April 17-18, 2017 - New York City

This workshop is specifically designed for Product Managers, Product Owners, Product Designers and Product Architects from Internet Productcompanies that want to dive very deep into the Product Owner role and learn the leading edge practices from Lean Startups, Lean UX, Agile, Customer Development, Product Discovery, Design Thinking and Story Mapping, as well as techniques and practices from the very best consumer internet product companies in the world.

How is this workshop structured?

The workshop is structured around 100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.

Product Optimization – Optimizing The Effectiveness of Your Live Products

Product Development Process – To succeed with Agile Methods

Summary – The Keys To Innovation and Velocity

The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference.

Who will be teaching this workshop?

The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty is the author of the book "Inspired: How To Create Products Customers Love."