MIKE CALINOFF

DRIVER DEVELOPMENT

For the past 15 years, Mike has worked closely with families and talented young drivers to help structure a career path in racing.

It is an expansive program that includes on-going consultation in an effort to make cost-effective career advancement decisions -- such as making the best use of available funds, securing additional sponsor money and how to best apply it to achieve the best possible results.

​

The Program

​

Career Development

Consult with drivers and parents on the progression of their career:

​

Provide career options based on experience and financing

Facilitate team affiliation

Aid in preparing a racing budget

Weekly phone or video conference calls

​

Sponsor Procurement

Custom marketing and sponsorship deck

Assist in qualifying leads

Strategize to create business-to-business values​

Leverage existing relationships

​

Social Media (Facebook, Twitter, Instagram and Snapchat)

​

Design new social media platform identity packages

Relevant content development

Build social media following

On-going page management

​

Public Relations

Distribute media and sponsor announcements

​Post-race releases

Targeted media outreach (local, regional, national)

Compose feature/editorial stories, when applicable

Handle all media inquiries

​

Branding

Identify components to build a brand

Establish charity involvement

Create an identity package: logo, hero cards, graphics

​

Also Available:

Media Training

​

Understanding of how to work with media

Interview training

Appearance direction

On-Track Coaching

Develop transitional skills (i.e. dirt -> asphalt )

Foster beneficial in-car/team communication

Improve pass timing

Generate useful car feedback

Build on- and off-track mental focus

=

Off-Track Development

Fitness

Nutrition

Mental Focus

​

​

Drivers must be between the ages of 10 - 19

Currently racing regularly in a division or series for points, OR...

Have raced in at least ten races over the past 12 months

We ARE NOT a team, nor do we have cars. But we are aligned with many of the top teams teams for local, regional and national competition.