College Marketing Solutions

#1 in College Student Marketing & Promotion

Refuel Agency is theindustry leader for engaging college consumers, chosen by brands likeP&G, Spotify, Lyft, Amazon, Trojan,and hundreds of other clients and agencies. Our customized media and marketing campaigns authentically engage students, nurture them through the sales funnel, and ultimately drive growth among the elusive, evergreen collegeaudience segment.With thousands of campaigns and efficacy studiesunder our belt, we have a deep understanding of how college consumers respond to specific media and college marketing services.

College Club™

College Partners:

0

of the Largest Campuses

Reporting:

Access to personalized online portal for photos and reports

College Club™ is Refuel’s peer-to-peer college ambassador marketing program thatincludes both face–to–face and online influencer activities at over 100 of the largest campuses nationwide. College ambassador marketing programs catalyze powerful influence that drives significant behavioral changes on campus. By leveraging our proprietary student ambassador database combined with specialized local recruiting, we field a powerful peer-to-peer messaging team.Refuel has activated hundreds of campus programs across every product category.

Brands who successfully utilize College Club Ambassadors work with Refuel to design specific college lifestyle usage occasions to showcase how the brand can fit into and assist with everyday college life.

For Lyft, the College Club Ambassadors gamified relevant usage occasions such as using Lyft as your safe ride home at night, using Lyft for a student/roommates to go on big grocery hauls, and using Lyft to get to class when you’re running late. We distributed promo cards to both offer students incentives to ride and also to track semester long usage.

For Kiss Nails, the College Club Ambassadors focused on the high quality and easy application of their press-on nail product. We hosted regular sorority nail beauty parties where ambassadors demonstrated the easy application process and the durability of the nails.

For Nissin Cup Noodle, Refuel’s College Club Ambassadors were featuring the Very Veggie product with better flavor and less sodium. The program centered on hand-to-hand product sampling—late-night study sessions at campus locations, Greek house afternoon snacks, and in the dorms (snacks and meal replacement options).

College Social Media Marketing

Reach:

0M

Students, any and all Subsets

0M

Parents of Freshmen

Reporting:

RAMP™ report showing all metrics and optimization

Connect directly with your ideal college consumer via any number of social media networks using Refuel’s mobile device IDs and proprietary consumer data.Refuel data can be ported to Facebook, Instagram and Snapchat to build highly stylized audiences of confirmed college consumers. We also have a beta platform relationship with TikTok.“Social” is a must have in any college-oriented media campaign as it’s the most effective conversion media for this audience.

Sampling and Campus Promotions

Partners:

0

Colleges

Reach:

0M

Students

Reporting:

Photo/Affidavit and 3rd-party Shipment Auditing

Peer-to-peer intercept sampling and partner network distribution including dorms, fitness centers, Greek life, and health centers. Refuel is one of the largest College Sampling companies in the country. While often still being funded by parents, college students are making brand choices on their own for the first time in their lives, with discretionary spending topping $216 Billion in 2019. Students love samples and dozens of third-party efficacy studies from clients such as P&G, Unilever, and Nestle show trial generates exceptional conversion numbers.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Privacy StatementACCEPT

Privacy Statement

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.