Rounds Live lets you add video chat to any Web page

Now, however, it’s expanding its offering with the launch of Rounds Live, a way to host video calls and discuss content across any Web page. It’s not just a one-on-one option either, each call can be designated a public or private ‘room’ and each room can support up to 15 users simultaneously.

Essentially, the company views this as a way to allow users to do a range of things like “create movie watching parties on Netflix, participate in live concert events on YouTube, play multi-user games while actually seeing their opponents, debate on blog posts, and cheer their team with other fans on sports events”, it said.

Leading up to the launch, Rounds trialled the Rounds Live service with the TV show X Factor in Isreal. It found that, on average, users spent 50 minutes chatting in a room of five people, significantly increasing the potential for audience engagement for brands that want to work with the company for specific events.

Ben is European Editor of The Next Web with a focus on startups, gadgets and lifestyle tech. Now a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player.
You can contact him on ben@thenextweb.com , via Twitter or on Google+.