WHOA! Just WHOA. This is not amazing. This is not great. This is not astounding. This is BREATHTAKING. Seriously. I mean, last season’s showcards were already uber-beautiful and they somehow managed to do it again. I’m loving this theme thing going on with Supreme. First the Indian-inspired theme and now Arabian nights? Just truly out of this world. The guys at Supreme are definitely CREATIVE and put a LOT (and I mean A LOT) of effort into making these and not just shooting the models in a studio or pasting photos from eds or something.

Eventhough some people might think that a lot of money shouldn’t be wasted on comp cards but I truly think that Supreme is putting a lasting impression on their marketing strategy for the upcoming fall shows. They’ve truly set the bar high for other agencies to follow.

Doesn’t anyone notice the complete lack of diversity at Supreme? I feel like I’m taking crazy pills. Ever since 2003 when Paul Rowland cut every single girl who wasn’t white, the agency has been lauded as this amazing avantgarde, arthouse creation. I honestly think the emergence of Supreme as one of the “best” agencies in the business has had a direct correlation with the dwindling appearance of non-white models.

I appreciate the vision! What is disturbing is that each girl is a size 2…is that the standard for the industry these days? Also, the body types are so disparate in some cases that a size 2 for each seems unbelievable. Is that what some would call a girl’s ‘modeling’ size vs. her real size?? Please educate me.

It’s too much. As a client this would just wind me up. you can’t tell what the girls look like because they are so caked in makeup. Several of the girls have got part of their face obscured. I think Paul Rowlad has gone too far.

Also I found it weird as well that all the girls were described as a size 2.

pictures are really quite beautiful!! however looking through the same exact concept, lighting, styling, makeup, ext in 55 images bores me!
anyway, shouldn’t this be about the girls not the agent/photographer????
this definitely is not about the girls!!!!!!!!!!

This is beautiful, and the photos are absolutely gorgeous, the theme works so well, and portrays all the Supreme girls as the ultimate choice for any casting director.
I don’t agree with the people here who say that the styling and the photography overtake the models, as this really shows how versatile and classy all these girls are. But I would say that this focuses more on the editorial quality of the Supreme girls than the catwalk flare they all possess – but it’s not at all inappropriate for a show card collection, as all these aspects of modeling depend on each other and intertwine all the time. This is not just a simple collection on showcards – this is an investment in the overall image of the agency and all the girls signed to Supreme.
Supreme keeps making steps in the right direction.
This is truly exceptional!

i agree with you ivanmunic.com. this is something totally different, it shows editorial quality of each girl, and it is most definetly a good investment. Originality first. do we need to see girls test on show card or scaned editorial?
what surprised me the most, is that paul did the shoting himself. this also show a different side of him as well.
i hope this will start a new and impoved era of showcards, or at least impact others.

SIMPLY FANTASTIC…A trend setting agency that keeps consistency and outstanding show cards every season. Paul keeps the inspiration and produces legendary work.
I see the RE:Quest men have made cameo apprearances in the cards…
Another agency of outstanding work and dedication!

I think they look great BUT not for showcards. The models are caked in makeup or have some sort of non-fitted attire. You don’t know what their faces or bodies look like! Size 2 what!? a+ on the packaging!

justine, maybe you should do a little research about what people wear in morrocco and check the reference of the show package idea before you
open your ingnorant, uninformed mouth.
also, check what sample sizes are with designers and you will be see size 2 is a standard size. obviously, you are not “in the buisness” and speak out of your ass. DON`T BE BITTER BE BETTER…..
maybe go to the gym it`s a new year and i`m sure you will feel better
at a size 2.

Great if it were a magazine!!! But they’re show cards!!!!
Someone needs to get over herself, REALLY.
What is Supreme about anyway? Paul R. or the girls? Great girls, if only I could see past the smoke and narcissistic mirrors.
Where are the GIRLS???? Isn’t that the point?

As a client, I feel it’s a waste of money, especially in this economy.
* careful or The President might spread your wealth around.
Just a waste of my time and the girls’ opportunity to be seen.

Or is this the agent’s opportunity to be seen as a photographer for his next career move at the girls’ and agency’s expense?

i think mike should open his own agency and do his own thing instead of
hating on someone who is more talented than he could ever dream.
in terms of seeing the girls…these girls work with everyone in the world, therefore everyone knows who they are.
mike is an insecure loser,bitter that he could never be a force in anything.
i think paul doesn`t give a fuck what you or anyone else thinks. he beats to a much different drummer.

To rrraul415; In regards to the whole size 2 bit – They’re all supposed to be a size 2. It’s runway/industry standard. It may sound disturbing however it is a perfectly reasonable size for runway models (better than a size 0!). Remember that the shows are about the designers/clothes not so much about the models. The reason being is because back in the days of the Supermodel i.e. Linda Evangelista, Heidi, Naomi etc, most of them were curvy and people paid more attention to the women and their bodies than the clothes. The spotlight was always focused on the models and not on the creativity of the designer. So now models are thinner so the focus can be on the garments.
As for the showcards – props to Supreme. During the time of the recession some agencies (you can look for yourself) have put less detail and overall effort into the cards to save money. Whereas even though we are in hard times, Supreme still manages to produce beautiful and captivating showcards that deserve appreciation from all.