Technology media site Hardware highlights Standard Innovation’s success at the Consumer Electronics Show, the world’s premier gadget-fest, where this year- the makers of We-Vibe stole the show. Read more here!

“Why shouldn’t the same high-level thinking like that used in technology and other industries be used to increase pleasure in the bedroom?” asked Grant Bechthold, VP of product development at Standard Innovation, the Ottawa, Ontario company that has sold over 2 million of its flagship product, the We-Vibe, in over 50 countries since its launch in 2008. ”Of all the places that you want a quality user experience,” he continued, “I can’t think of a better one, can you?”. The improvement of user experiences, Bechthold said, has been common in the technology industry for some time, with start-ups innovating and bringing better experiences to the masses. “But in one most profound area of our life – sexual health and wellness – we have somehow eluded innovation…until now.”