Home> Blog > Blog > Why Mobile Email Optimization Has Become So Crucial For Your Business

Why Mobile Email Optimization Has Become So Crucial For Your Business

02/09/2014

How many times has it happened that you actually have to squint your eyes to make out the words in the email on your phone and you have finally deleted the message? I know you know it that not all of those emails are spammy or unpersonalized but their poor compatibility with mobile forced you to do so. Even I do at times! No options sometimes! This is why email marketers are asked to optimize their emails for mobile as well.

Fact: “Mobile Email Usage is increasing!”

Stats to support the Fact!

• 74% of Smartphone owners use their devices to check their email.
• Mobile now makes up the majority of email opens at 51%.
• 68% of Gmail and Yahoo opens are coming from mobile devices.
• By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device.

The Take-Away!

“Optimize your emails for mobile devices as well!”

Fact: Businesses still are not working on mobile email optimization!”

Stats to support the Fact!

• Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices.
• 24% of companies aren’t optimizing their email creative for mobile viewers in any way.
• 39% of marketers have no strategy for mobile email.
• Over 95% of emails are only opened on one device. Very few users open emails on mobile first and save for desktop later.
• 70% of consumers delete emails immediately that don’t render well on a mobile device.

The Take-Away!

“Have that extra edge over your competitors by optimizing your emails before they do and beat the competition!”

Fact: “A huge amount of revenue is generated through mobile emails!”

Stats to support the Fact!

• 56% of shoppers are likely to make a purchase via a mobile app in the next year.
• 69% of shoppers are influenced to make a purchase on mobile by company emails.
• 90% of consumers who have joined mobile loyalty programs feel they have gained value from them.
• Special offers (27%), vouchers (21%), and real-time tracking (21%) are most preferred email types to receive on mobile.
• Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message.
• Mobile offers are redeemed 10X more frequently than print offers.

The Take-Away!

“Mobile email content can act as a money making tool!”

Afterword

It’s true that you need to devote some more time in optimizing your emails for mobile but if just a little more time can bring some great results to your business that you always have longed for , I think squeezing out that time isn’t a big thing. After all everything you do, you do it to increase your bottom line!

Masters in Digital Marketing

for professionals & job seekers

Learn how to market a business online just like experts & agencies do it. Learn from real practitioners not just trainers.