Snowballs creator Joshua Shoemake had trouble in the “fertility factory” with his wife. Too many appointments and too much money spent were taking its toll. A friend going through a similar situation was told to put some ice down below, since elevated scrotal temperature can be a major cause of infertility.

After icing for a year, Shoemake’s friend became father to a baby girl. Inspired by the idea, the two believed they could find a way to “hack fertility.”…

The specially designed underwear include SnowWedges for cooling. The wedges mold to the body and use a freezable, non-toxic gel to maintain a comfortable temperature for 30 minutes.

I think that their preemptive use of humor in naming the underwear Snowballs and the video below is brilliant marketing, recognizing that, people being people, jokes would be predictable.

And, while I shiver at the thought of ice in my underwear, having had personal experience with procreation and the incredible joy of being a parent, I can’t help hope that this product can make that experience possible for more men who want it.