First Blockchain Programmatic RTB Platform

The solution to regain trust advertising market deserves and bring millions of advertisers
and publishers back in the game. Based on blockchain to make things decentralised and thus
fast, secure and 100% transparent.

The Next Generation Programmatic Advertising

By building full stack blockchain programmatic advertising platform we
will open the digital ad marketplace to millions of small publishers and advertisers
currently excluded from the value chain. We will offer fair distribution of proceeds,
consensus-based management and fraud protection, cross-border payments and completely
new level of advertising reach.

Proven Technologies Behind

BPC is based on the operative platform with over 12 years R&D which has already proven
its reliability and efficiency. Our goal is to incorporate blockchain into it to reach
the unprecedented level of speed, scalability and translucency for all the participating
parties.

12 years of R&D

Empowered by both deep industry
experience and ambitions of becoming tech headliners.

70 US Patents

$500M+ Turnover

In terms of partnership with strategic investor we are no longer in need of external funds. We have made a decision to stop the token sale. Having achieved an aspiring interest in the project from both Crypto and AdTech partners, we tend to focus on developing our product in order to bring it out to the market as soon as possible.

After BPC Launch

INSTANT TXs

SMART CONTRACTS

All transactions within BPC are executed and tracked through unique smart contracts.

DAPP CLOUD

Empowering DApp developers to join and both add value and benefit from BPC.

BPC DDB

Keeping huge clusters of data distributed and available instantly by request.

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What is BPC?

Blockchain Programmatic Corporation (BPC) has been established in 2017 in Silicon Valley to develop
and operate the first blockchain-based programmatic advertising platform that combines the core
technological solutions of any programmatic RTB service with the unique features blockchain has to
add to this industry.

Our mission is to make the advertising market trustworthy and beneficial for all its participants as
it was in the past. This will also return millions of small publishers and advertisers, who have
been excluded from the programmatic market value chain. BPC approach is to make distribution of
proceeds fair, to ensure fraud protection is reliable and secure, to eliminate all the cross-border
payment obstacles and guarantee a completely new level of advertising reach.

Key BPC Advantageous Features

Transparency

BPC Platform sets transparency and
trust as the cornerstone. Those who contribute to our fair and
mutually beneficial ecosystem receive the corresponding right to use its advantages.

Reliability

Due to its decentralised nature, BPC
Platform ensures the unprecedented level of reliability - all
the data is distributed, stored and processed through multiple independent nodes all over the world.
Based on blockchain technology, it is securely protected from the efforts to compromise it in any
way.

Performance

To make blockchain usage possible in
appliance to programmatic RTB, BPC Platform features a
multi-layered blockchain solution that enables it to efficiently process over 100.000 transactions
per second.

Welcome blockchain as a brand new foundation of programmatic advertising

Programmatic advertising turns ad campaigns management into a fully automated process
of ad campaign
storing, editing and monitoring. This includes audience and content analytics, attribution of use
actions, auctions and traffic transactions. Blockchain is the perfect suit for such types of
transactions.

There are over 50B heterogeneous ad impressions transactions served programmatically
every day. In
less than 120ms each transaction has to go through a complicated process of discovery, auctioning,
attribution and verification amongst thousands of parties involved.

The intelligence of programmatic
advertising is complex and regrettably somewhat intransparent and fraud-vulnerable. That is why many
major advertisers and publishers choose to quit open marketplaces and create their own, where they
can set peer-to-peer deals with trusted counterparts based on their own rules. This leads to open
marketplaces shutdown, excluding many smaller advertisers and publishers from this lucrative value
chain.

Blockchain Programmatic Corporation is here to bring open marketplaces back to
everyone. Blockchain
is the perfect solution to the most obnoxious programmatic advertising problems. It is a “trust
machine” by its nature. Blockchain makes data storage and transfer more transparent, efficient and
simple. By
providing a bulletproof way to store and share audience and transaction data, it can address the
structural challenges within the digital advertising industry including fraud, false attribution,
audience data protection and overwhelming role of middlemen.

BPC will introduce a special token to be used a a unified method of proceeding
auctions, deals and
contract creation with no linkage to geolocation and locally specific business requirements.

BPC FAQ

What does Blockchain Programmatic Corporation do?

Blockchain Programmatic Corporation (BPC) is building the next generation
programmatic advertising platform. The company’s mission is to provide advertisers
and publishers with an unprecedented level of security and trust by developing a new
blockchain foundation technology to support the programmatic advertising business
(DSP, DMP, and SSP).

What is the advantage of blockchain based programmatic ad
transactions?

Blockchain will guarantee advertisers and publishers:

security of auctions

security of audience information data

transparency of contracts

transparency of traffic and immediately access to unified blacklist of all
fraudulent user ID

lowest operation cost

Who are the customers of blockchain programmatic
platform?

Programmatic trading has undergone a shift from open marketplaces to the private
ones. Private marketplaces protect advertisers from fraudulent traffic, provide
better confidentiality for all participants, and minimize middleman involvement. At
the same time this trend negatively affects thousands of small advertisers and
publishers which cannot afford the high costs of participating in or operating a
private marketplace. We develop a platform that will create a next generation
marketplace that would protect all participant from fraudulent traffic, low
visibility deals, and spam ads and at the same time will have no barrier of entry
for anyone who would accept principles of transparency, no-fraud, and trust.
Thousands of small and medium sized advertisers and publishers will return back to
the programmatic market when BPC platform is released.

Would premium publishers and ad agency benefit from
blockchain programmatic?

Premium publishers and agency would benefit greatly by having an alternative to the
Google/Facebook duopoly. The new BPC platform offers them a way to regain control
over their inventories and campaigns respectively. Cryptocurrencies and the
blockchain paradigm are maturing and becoming trusted platforms. In turn, we fully
expect premium publishers and agencies to embrace this revolutionary advancement in
conducting programmatic trading.

What is programmatic advertising?

Programmatic advertising is a set of technologies, platforms, and services that
allows for algorithmic (computational) placement of advertisement into digital media
properties.

How big is the programmatic advertising industry?

Programmatic is very big and continues to grow. According to the MAGNA
(www.magnaglobal.com) programmatic advertising is the largest and fastest growing
segment of $178B/year digital ad market. In the US, programmatic advertising covers
over 70% of digital ad market and estimated at $27B market in 2017.

Why does programmatic trading need a new blockchain-based
platform?

Numerous technical and business problems precipitated the fast decline of open
marketplaces and resulted in its replacement by private marketplaces. The
fundamental issue was chaos from multitude of platforms, myriad offerings, loss of
auction transparency, lack of trust between advertisers and publishers, and
proliferation of low quality traffic that was difficult to trace, remove, and
contain.

Blockchain technology is slow. How would BPC support RTB
operation?

BPC will implement the patented multi-layered blockchain approach. It allows
processing hundreds of thousands of transactions each second which is by far enough
for efficient RTB platform functioning. You can find out more about this approach in
BPC Technology Whitepaper.

What is Major Functionalities of BPC?

BPC supports all major programmatic platforms: DSP, DMP and Ad Exchange. It also
supports blockchain smart contracts, and implements the CPM token designed to access
and operate at BPC platform.

What is Blockchain Programmatic DSP?

Blockchain demand side platform (DSP) is a set of technologies, reports, protocols,
and UI allowing advertiser or 3rd party DSP to define, set, and manage multiple ad
campaigns of any complexity and enable them to participate in ad exchange auctions
in real-time.

What is Blockchain Programmatic DMP?

Decentralized data management platform (DDMP) allows advertisers and publishers to
find
and manage audience analytic information to support bidding decision in ad exchange
auctions. Blockchain DMP is designed as peer-to-peer platform, where each node can
be personal computers, cloud or proprietary hosted servers. All analytics data as
well as access history logs are stored at DDMP P2P encrypted decentralized database
shared by all platforms inside BPC.

What is Blockchain Programmatic Ad Exchange?

Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and
transparent auction marketplace for advertisers and publishers. The main concept
behind SMARTEX is a smart contract defined in blockchain paradigm as a unique
mechanism of shake hands in business transactions. SMARTEX is a peer-to-peer
platform where each bid and supply is visible and traceable by all auction
participants.

How would BPC and blockchain technology improve open market
traffic quality?

The traffic quality verification is an Achilles heel of an open programmatic
marketplace. Historically traffic feeds were defined in formats that allow easy
substitution of real information with fake one. The luck of security and difficulty
to trace original sources resulted in proliferation or low quality (frequently
called as fraudulent) traffic that “counterfeiting” brand traffic by generation of
ref. urls, browser and mobile device IDs, insertion a fake search data, fake
destination url, etc. The competition without necessary technology ended with low
transparency for everyone and the same fraudulent traffic hit marketplaces over and
over again. Open programmatic marketplace ended up to be so dangerable to everyone
that major advertisers and publishers started to build their own private
alternatives.

Blockchain technology has a potential cure for traffic quality “disease”. Several
competing companies are building solutions for programmatic traffic using blockchain
technology

BPC is building their own solution too. In our approach each user ID will be
encrypted by unique code that would be accessible for all market participant.
Marketplace will vote on traffic quality and low quality traffic will be marked and
stored in distributed crypto protected database. Everyone will have an access to the
traffic quality data at any time. Blockchain technology will make impossible to fake
new IDs and substitute quality rank with a new one. Considering huge volume of daily
transaction the giant crypto protected blacklist of low quality IDs will be created.
the problem will be solved and blockchain open market will replace private markets
as a next step of evolution.

How would BPC provide audience data security and
transparency?

BPC will use its DDMP platform to manage audience analytics. DDMP will automatically
generate audience analytics by processing auction protocols and transactions. It
also would allow to use third party analytics data as a separated services. BPC
audience analytics data will be encrypted and stored at audience data at hybrid
cloud datacenter. Access and manipulation with audience data will be implemented by
smart contracts between data owners and data recipients. Each BPC user will have an
access to audience data overview and capability to access it using CPM tokens.

Does BPC team have an experience in programmatic advertising
and blockchain implementation?

Yes, BPC team is a group of programmatic advertising experts with over 12 years
market experience and blockchain development. The founding team has an experience of
building solutions for SunLab, Nvidia, Intel, AOL, Next DIgital, Demand Media, Ask,
Miva, Marchex, etc. We build, certified, and served DSP, DMP, and SSP (Ad Exchange)
platform. We collectively hold over 80 US patents including 4 core patents in
advertisement and blockchain.