Many professionals instinctively know that writing (or creating other content) about your area of expertise demonstrates your thought leadership. Yet many professionals don't do anything with that knowledge. When you have achieved a certain level of … [Continue reading]

Recently I needed a developer to help me with a small job on this website. I asked on Twitter who people recommended for a Wordpress/My Emma integration and styling job. Very quickly, a local Wordpress developer got in touch, we agreed on the project … [Continue reading]

I'm excited to speak at the Summit on Content Marketing on May 31. I think you'll be amazed at the great speakers on the agenda:Andy Crestodina
Rand Fishkin
Carrie Hane
Colleen Jones
Ahava Leibtag
Neil Patel
David Meerman … [Continue reading]

I'm working on a book about content strategy for health care. I've thought about writing a book for a very long time—at least 5 years. I've worked on at least 4 different book ideas in that time period, and I wouldn't even say I've discarded the … [Continue reading]

I've worked deeply embedded in several organizations during my career, always focused on content strategy. And I've had the pleasure of working with a lot of smart people doing great work. But I have found that seeing content strategically is yet not … [Continue reading]

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If you’re in health care, insurance, financial services, or another highly regulated field, you don’t need a copywriter. You don’t need another marketer. You need professionals who understand the complex problems you face, and who can help you reach your customers with the information they need to make wise decisions.