And actually, that could well be a horribly unfair judgment. Having done a little work on both sides of this particular aisle, I know there are lots of young newshounds out there that are quite skilled and capable. Many have little experience because this is a tough business to get work in... competition is perennially fierce in journalism...but are nonetheless have inborn talent. Talent that can refined nicely with a little seasoning.

That said, I don't buy for one second that Jenna has that talent. The reason why is that Jenna is essentially starting out at the top...the Today show...but is given a lousy monthly gig so that even when (not if) she sucks the air out of the room, she's only doing it once per month.

And she will suck, count on that. Everyone does, no matter how talented, when they get started. Even journalists experienced in other media almost always suck big-time for the first several rounds when they start on radio or TV. The good ones get better after a half-dozen tries, and then gradually get better and better until they hit the limit of their talent - whatever that is.

A prime example is Stephen Colbert of The Colbert Report. Despite his long experience with TV, and several years essentially playing the same character on The Daily Show, the first month or two of TCR was riddled with screwups and flat takes. But pretty soon Colbert found a rhythm and, you know, started winning Emmys and Peabody Awards.

If Bush Hager were really talented (not to mention serious about TV journalism) they'd started her on a smaller scale where she could be more free to screw up and learn from it. If she had the talent, I'm sure within a year she'd be ready enough for a monthly segment, certainly.

But the fact that she's getting the brass ring from day one says she's a political appointment meant to suck up to some funder or politico somewhere. And Today viewers are the ones paying for it.

After the commercial was taped, students featured in the ad signed a release so that their images could be used. For their participation, the students were each given a $10 gift card for Apple iTunes. Typically, a union actor featured as a principal in such an ad could earn $592 a day while an extra can get $323, according to Boston Casting Inc.

I went to BU, graduated class of 1998. At the time, tuition, room and board were $30,000 a year, on average. If I'm paying THAT MUCH to go lectures, I sure as wouldn't sell out for a lousy $10 iTunes gift card. My god these kids are dumb. At the very least they should've demanded scale.

Personally I like to think that had I been sitting in that lecture hall, I would've outraged that my likeness would be co-opted by an entity like McDonald's, and even more outraged that my time (for which I was paying BU approximately $25/hr for the experience) was wasted in such a way.

And mind you, BU costs over $50,000 today, so those kids are paying over $40/hr to be in class.

Here's my math: Approximately 7 months of the year is spent in session. Times 22 "business" days per month, times approximately 8 hours per day spent in class or otherwise on schoolwork. That equals1232. Divide that into the annual tuition, room and board costs.

About Me

Fried Bagels is Aaron Read, a National Public Radio and college radio veteran, having worked for over a dozen non-commercial stations since 1996, and serving as General Manager to NPR affiliate WEOS for four years. He is a SBE Certified Broadcast Technologist, and relishes his "jack of all trades" reputation more than he probably should. He currently works as IT/Engineering Director for Rhode Island Public Radio
Any opinions expressed on this blog are Aaron's alone, and do not necessarily represent those of his clients or employers.