About the Author

Daniel Kahneman is Eugene Higgins Professor of Psychology
Emeritus at Princeton University and Professor of Psychology and
Public Affairs Emeritus at Princeton's Woodrow Wilson School of
Public and International Affairs. He received the 2002 Nobel Prize
in Economic Sciences for his pioneering work with Amos Tversky on
decision-making.

Reviews

"A tour de force. . . Kahneman's book is a must read for anyone
interested in either human behavior or investing. He clearly shows
that while we like to think of ourselves as rational in our
decision making, the truth is we are subject to many biases. At
least being aware of them will give you a better chance of avoiding
them, or at least making fewer of them." --Larry Swedroe, CBS
News"Daniel Kahneman demonstrates forcefully in his new book,
Thinking, Fast and Slow, how easy it is for humans to swerve away
from rationality." --Christopher Shea, The Washington Post"An
outstanding book, distinguished by beauty and clarity of detail,
precision of presentation and gentleness of manner. Its truths are
open to all those whose System 2 is not completely defunct. I have
hardly touched on its richness." --Galen Strawson, The
Guardian"Brilliant . . . It is impossible to exaggerate the
importance of Daniel Kahneman's contribution to the understanding
of the way we think and choose. He stands among the giants, a
weaver of the threads of Charles Darwin, Adam Smith and Sigmund
Freud. Arguably the most important psychologist in history,
Kahneman has reshaped cognitive psychology, the analysis of
rationality and reason, the understanding of risk and the study of
happiness and well-being . . . A magisterial work, stunning in its
ambition, infused with knowledge, laced with wisdom, informed by
modesty and deeply humane. If you can read only one book this year,
read this one." --Janice Gross Stein, The Globe and Mail"A
sweeping, compelling tale of just how easily our brains are
bamboozled, bringing in both his own research and that of numerous
psychologists, economists, and other experts...Kahneman has a
remarkable ability to take decades worth of research and distill
from it what would be important and interesting for a lay
audience...Thinking, Fast and Slow is an immensely important
book. Many science books are uneven, with a useful or interesting
chapter too often followed by a dull one. Not so here. With rare
exceptions, the entire span of this weighty book is fascinating and
applicable to day-to-day life. Everyone should read Thinking,
Fast and Slow." --Jesse Singal, Boston Globe"We must be
grateful to Kahneman for giving us in this book a joyful
understanding of the practical side of our personalities."
--Freeman Dyson, The New York Review of Books"Brilliant . . .
It is impossible to exaggerate the importance of Daniel Kahneman's
contribution to the understanding of the way we think and choose.
He stands among the giants, a weaver of the threads of Charles
Darwin, Adam Smith and Sigmund Freud. Arguably the most important
psychologist in history, Kahneman has reshaped cognitive
psychology, the analysis of rationality and reason, the
understanding of risk and the study of happiness and well-being . .
. A magisterial work, stunning in its ambition, infused with
knowledge, laced with wisdom, informed by modesty and deeply
humane. If you can read only one book this year, read this one."
--Janice Gross Stein, The Globe and Mail"It is an astonishingly
rich book: lucid, profound, full of intellectual surprises and
self-help value. It is consistently entertaining and frequently
touching, especially when Kahneman is recounting his collaboration
with Tversky . . . So impressive is its vision of flawed human
reason that the New York Times columnist David Brooks recently
declared that Kahneman and Tversky's work 'will be remembered
hundreds of years from now, ' and that it is 'a crucial pivot point
in the way we see ourselves.' They are, Brooks said, 'like the
Lewis and Clark of the mind' . . . By the time I got to the end of
Thinking, Fast and Slow, my skeptical frown had long since given
way to a grin of intellectual satisfaction. Appraising the book by
the peak-end rule, I overconfidently urge everyone to buy and read
it. But for those who are merely interested in Kahenman's takeaway
on the Malcolm Gladwell question it is this: If you've had 10,000
hours of training in a predictable, rapid-feedback
environment--chess, firefighting, anesthesiology--then blink. In
all other cases, think." --The New York Times Book Review"Ask
around and you hear pretty much the same thing. 'Kahneman is the
most influential psychologist since Sigmund Freud, ' says
Christopher Chabris, a professor of psychology at Union College, in
New York. 'No one else has had such a broad impact on so many
fields' . . . It now seems inevitable that Kahneman, who made his
reputation by ignoring or defying conventional wisdom, is about to
be anointed the intellectual guru of our economically irrational
times." --Evan R. Goldstein, The Chronicle of Higher
Education"There have been many good books on human rationality and
irrationality, but only one masterpiece. That masterpiece is Daniel
Kahneman's Thinking, Fast and Slow . . . This is one of the
greatest and most engaging collections of insights into the human
mind I have read." --William Easterly, Financial Times"[Thinking,
Fast and Slow] is wonderful, of course. To anyone with the
slightest interest in the workings of his own mind, it is so rich
and fascinating that any summary would seem absurd." --Michael
Lewis, Vanity Fair"Absorbingly articulate and infinitely
intelligent . . . What's most enjoyable and compelling about
Thinking, Fast and Slow is that it's so utterly, refreshingly
anti-Gladwellian. There is nothing pop about Kahneman's psychology,
no formulaic story arc, no beating you over the head with an
artificial, buzzword-encrusted Big Idea. It's just the wisdom that
comes from five decades of honest, rigorous scientific work,
delivered humbly yet brilliantly, in a way that will forever change
the way you think about thinking." --Maria Popova, The Atlantic"I
will never think about thinking quite the same. [Thinking, Fast and
Slow] is a monumental achievement." --Roger Lowenstein,
Bloomberg/Businessweek"Profound . . . As Copernicus removed the
Earth from the centre of the universe and Darwin knocked humans off
their biological perch, Mr. Kahneman has shown that we are not the
paragons of reason we assume ourselves to be." --The
Economist"[Kahneman's] disarmingly simple experiments have
profoundly changed the way that we think about thinking . . . We
like to see ourselves as a Promethean species, uniquely endowed
with the gift of reason. But Mr. Kahneman's simple experiments
reveal a very different mind, stuffed full of habits that, in most
situations, lead us astray." --Jonah Lehrer, The Wall Street
Journal"[A] tour de force of psychological insight, research
explication and compelling narrative that brings together in one
volume the high points of Mr. Kahneman's notable contributions,
over five decades, to the study of human judgment, decision-making
and choice . . . Thanks to the elegance and force of his ideas, and
the robustness of the evidence he offers for them, he has helped us
to a new understanding of our divided minds--and our whole selves."
--Christoper F. Chabris, The Wall Street Journal"The
ramifications of Kahenman's work are wide, extending into
education, business, marketing, politics . . . and even happiness
research. Call his field "psychonomics," the hidden reasoning
behind our choices. Thinking, Fast and Slow is essential
reading for anyone with a mind." --Kyle Smith, The New York
Post"A major intellectual event . . . The work of Kahneman and
Tversky was a crucial pivot point in the way we see ourselves."
--David Brooks, The New York Times"Kahneman provides a
detailed, yet accessible, description of the psychological
mechanisms involved in making decisions." --Jacek Debiec,
Nature"With Kahneman's expert help, readers may understand this mix
of psychology and economics better than most accountants,
therapists, or elected representatives. VERDICT A stellar
accomplishment, a book for everyone who likes to think and wants to
do it better." --Library Journal"The mind is a hilariously
muddled compromise between incompatible modes of thought in this
fascinating treatise by a giant in the field of decision research.
Nobel-winning psychologist Kahneman (Attention and Effort) posits a
brain governed by two clashing decision-making processes. The
largely unconscious System 1, he contends, makes intuitive snap
judgments based on emotion, memory, and hard-wired rules of thumb;
the painfully conscious System 2 laboriously checks the facts and
does the math, but is so "lazy" and distractible that it usually
defers to System 1. Kahneman uses this scheme to frame a
scintillating discussion of his findings in cognitive psychology
and behavioral economics, and of the ingenious experiments that
tease out the irrational, self-contradictory logics that underlie
our choices. We learn why we mistake statistical noise for coherent
patterns; why the stock-picking of well-paid investment advisers
and the prognostications of pundits are worthless; why businessmen
tend to be both absurdly overconfident and unwisely risk-averse;
and why memory affects decision making in counterintuitive ways.
Kahneman's primer adds to recent challenges to economic orthodoxies
about rational actors and efficient markets; more than that, it's a
lucid, marvelously readable guide to spotting--and correcting--our
biased misunderstandings of the world." --Publishers' Weekly
(starred review)"For anyone interested in economics, cognitive
science, psychology, and, in short, human behavior, this is the
book of the year. Before Malcolm Gladwell and Freakonomics, there
was Daniel Kahneman who invented the field of behavior economics,
won a Nobel...and now explains how we think and make choices.
Here's an easy choice: read this." --The Daily Beast"This book is
one of the few that must be counted as mandatory reading for anyone
interested in the Internet, even though it doesn't claim to be
about that. Before computer networking got cheap and ubiquitous,
the sheer inefficiency of communication dampened the effects of the
quirks of human psychology on macro scale events. No more. We must
now confront how we really are in order to make sense of our world
and not screw it up. Daniel Kahneman has discovered a path to make
it possible." --Jaron Lanier, author of You Are Not a Gadget"Daniel
Kahneman is one of the most original and interesting thinkers of
our time. There may be no other person on the planet who better
understands how and why we make the choices we make. In this
absolutely amazing book, he shares a lifetime's worth of wisdom
presented in a manner that is simple and engaging, but nonetheless
stunningly profound. This book is a must read for anyone with a
curious mind." --Steven D. Levitt, William B. Ogden Distinguished
Service Professor of Economics at the University of Chicago;
co-author of Freakonomics and SuperFreakonomics."Thinking, Fast and
Slow is a masterpiece--a brilliant and engaging intellectual
saga by one of the greatest psychologists and deepest thinkers of
our time. Kahneman should be parking a Pulitzer next to his Nobel
Prize." --Daniel Gilbert, Harvard University Professor of
Psychology, author of Stumbling on Happiness, host of the
award-winning PBS television series "This Emotional Life""This book
is a tour de force by an intellectual giant; it is readable, wise,
and deep. Buy it fast. Read it slowly and repeatedly. It will
change the way you think, on the job, about the world, and in your
own life." --Richard Thaler, University of Chicago Professor of
Economics and co-author of Nudge"This is a landmark book in social
thought, in the same league as The Wealth of Nations by Adam
Smith and The Interpretation of Dreams by Sigmund
Freud." --Nassim Taleb, author of The Black Swan"Daniel
Kahneman is among the most influential psychologists in history and
certainly the most important psychologist alive today. He has a
gift for uncovering remarkable features of the human mind, many of
which have become textbook classics and part of the conventional
wisdom. His work has reshaped social psychology, cognitive science,
the study of reason and of happiness, and behavioral economics, a
field that he and his collaborator Amos Tversky helped to launch.
The appearance of Thinking, Fast and Slow is a major event."
--Steven Pinker, Harvard College Professor of Psychology, Harvard
University, and author of How the Mind Works and The Better Angels
of our Nature

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