Revealed: How Cambridge Analytica influenced Kenyan poll

Tuesday March 20 2018

Kenya's President Uhuru Kenyatta casts his vote at a polling station in Gatundu South Constituency, on October 26, 2017. Cambridge Analytica executives say they worked for his re-election behind the scenes. PHOTO | PSCU

In Summary

Undercover investigation blows the lid off the workings of the British data company, Cambridge Analytica, boasting of influencing Kenya’s 2017 presidential election.

In the Kenyan propaganda campaign, Cambridge Analytica executives say they worked for the re-election of President Uhuru Kenyatta behind the scenes.

The managing director of Cambridge Analytica’s Political Global, says they engineered a digital campaign that painted Mr Kenyatta in positive light while smearing his main rival Raila Odinga.