- Demographics : If you have verified data about age and gender of your visitors, don't hesitate to indicate it. This information helps you to underline how suitable is your site to your customer's products. Usage of percentages would be easier to understand.

- Advertising specifications : If you sell banners, precise acceptable sizes and formats, locations, and any other description. Linking this information to a screenshot of your site will be great for visualization. Besides, you may include your advertising rates.

Don't hesitate to mention "warranties" about the reliability of your tracking data. If you are an analytics package reseller or certified, say it. If you have testimonials from your customers, share them.

What if advertiser can be lazy to read all that information

Especially when you send your site media kit, your recipient would be less likely to open your mail or to finish reading it. You should call a graphic designer who :

- Makes a reduced and smart presentation of all information above.
- Considers likely updates and additional information and then provides you a suitable customized template.

Both sites were launched in 2012 surfing on the wave of enthusiasm and citizen awareness following the 2011 revolution : More and more people were creating online media and businesses, while the whole public opinion has been increasingly interested in the socio-economic insights.

Forever Lover of

Tounsia (tounsia4ever.com)Cultural ezine and community since 2008 dedicated to free, leading and creative Tunisian women nationwide and abroad.