But the battery is actually a power bank. Charge your devices as you would using any other power bank. We call it, would you believe, the pwr bank.

These products are gorgeous on the outside, but geeky on the inside. There are three features that set them apart from the competition in each of their respective categories.

Like the big power tools brands, the one battery can fit into all products in the range. The Kickstarter range is just the beginning. If this campaign is successful, we plan to develop more products that will use this same battery in the future. Plus, develop larger batteries for these devices. (Yes, we've designed them in such a way that this will be possible).

The inventively titled "PWR bank"

The battery is a power bank. You can remove it, use it to charge other products outside the range, recharge it, and use more than one for continuous power. Its 3200 mAh’s of power can fully charge your iPhone and with a light head, can still light your bike ride home before you put a few hours of tunes on at home.

#lifesaver

Outdoor products are famed for their “outdoorsy” design. Rugged often means bulky. Durable often means over-simplified. Tough often means, well, hi-vis orange. The pwr suite is painstakingly considered. We have not compromised in order to make a family of products. Each product, in its own right, has features that are best in class.

But you rarely use all these products at the same time, so we thought there was an opportunity to be more efficient with the power we use. We aren’t the first to seek a better use of batteries. Tesla’s innovation is well-documented, but closer to this project, look at power tool brands like DeWalt and Ryobi.

Power tools do it. Why can't we? It's a no brainer.

Each device powered by the same battery is another opportunity to save. Save the environment, save space, save weight, and perhaps most compelling from a “You” point of view: save money. After all, batteries often make up over 50% of the cost of these types of products.

Not just a battery. Not just a power bank.

We’ve been banging on about batteries and power. It’s time to talk about each product. Although the value increases with each product you add to your pledge, each product is available as a stand alone, of course.

Noice

The tech in the 300 lumen lighthead is suitable for the urban and suburban road rider. But don’t forget, this is the same lighthead and Pwr Bank that fits into the Pwr Headtorch strap. (See below).

The 300 light has one "LUMILEDS LUXEON Z ES" for focused beam and 4 smaller super-bright LEDs for broad/soft beam. Good for out of town road riding, and out of campsite head torching. (More on that further down}. Get seen from wide angles, and avoid blinding your mates round the campfire.

'Beaut commute

This is a seriously bright light. Nearly three times the output at 800 lumens, and still a 40 hr+ max runtime on ecoflash. Perfect for multi-terrain riding - from urban to outback.

If you like you retinas, don't look directly at it.

Use the soft “ring” of LEDs to be seen in the city and the central set of Lumileds to light up the entire hemisphere you’re in*. (*May not actually be possible, but it’s bright).

Be seen mode: ring of smouldering fire

To ensure that more light is placed where you need it, the PWR Trip uses an elliptical beam. This has been proven to be a superior and efficient use of light output, compared to competitors more spherical beams, casting light where it is wasted - into thin air!

Elliptical beam: for light where you need, not where you don't

A premium bike light deserves a premium mount.

Side mount for more choice of position

The side mounting system is secure, provides space for your other handlebar accessories (like your Oi bell ;) and can be placed either directly over or under the headstem allowing your light to be positioned centrally.

Furthermore, you can really clean up your handle bar by under-mounting. Leaving space for your Garmin...

Under the G-dog

And if you want to place the light on a curved part of your bar, we’re introducing the "gimble-shim”. A unique mounting system that keeps the angle of the light upright, but also adapts to different sized bars.

A unique function to make life less “fiddley”. Turn on/off and skip through with one simple flick of the wrist. Easier than buttons for cold days with gloves

The head twists for on-off operation

This is where things get really interesting! What you see below is a representation of the pwr control. This is a free app that will drive your lighthead, should we be successful in our first stretch goal (see "Stretch Goals" below).

Plug the lighthead in, download the app, and your now a "flash designer"

The PWR Control app allows you to program your own modes

pwr play

Bluetooth speakers are a dime a dozen. That’s why we made this thing sound so shweet. A 40mm high quality driver for crisp tones, a passive radiator for some ballsy bass, water resistant and rugged - but it doesn’t look like a tank.

The new wireless

Oh, it’ll run for about 22 hrs on our 3200 mAh Pwr Bank. Is that a long enough party? If not, (and we’re really worried for your health if that’s the case), then there’s an easy solution…just stick another Pwr Bank in it and carry on.

Reloading...

Water resistant. Juice resistant. Run-out-of-juice resistant.

flexible mounting system that mounts anywhere on your bike.

Get around town w' sound.

A little l'ambience

Most camping lanterns are AA or AAA battery operated. If you want a rechargeable one that’s any good, you’ll usually have to dig deep into your wallet, and you’ll always have to find a lot of extra space in your backpack. Not any more. The PWR Lantern has a narrow profile but throws out beautiful 100 lumens of ambient light 360˚. It has three unique features:

Push the lantern down to get to torch mode

When PWR Lantern is extended, it works to light your tent, your campsite, or even your home if the lights are out and there’s…somebodies…home. But when it’s collapsed, it’s a torch. The light is focused through the torch opening at the head of the Lantern, making it more versatile, and easier to spot incoming snakes (or outgoing carp).GJH

This is Lantern. Look at his cute little feet.

But sometimes you don’t need the feet, like in torch mode, or when hanging from the top of your tent, so you can tuck them away neatly.

Again, no more fiddling around in the cold getting your frozen pegs to pinpoint the right button to poke. Just grab the top, give it a twist and run through the modes.

Head torches can be cumbersome. Lots of loose jangley straps, an awkward bulky battery tangled up at the back, buttons all over the place. Not so with PWR Headtorch. Minimal design that features one big advantage...

If you have the bike light 300, you only need the headstrap to create the PWR Headtorch

The lighthead and Pwr Bank are exactly the same used for the 300 lumen bike light. In fact, that’s half the reason we called it “PWR Head-Light”. So, if you already have that bike light, you just need this bespoke headstrap, and you have yourself a Headtorch!

Easily twist on/off and through the modes rather than finger-fiddle your forehead.

The 800 lumen Pwr Trip lighthead can go on your PWR headstrap. If you need 800 lumens of blinding light on your noggin, then go for it!

Better than carrots

Let's look at a few ways that having a single power source can be helpful.

You forgot to charge your Garmin. You mount the Pwr Bank, then as it gets dark, put the lighthead on - Garmin is already charged.

Simple light + pwr bank scenario

It’s Friday night. You commute for 30 mins home using the 800 light, then listen to music for 3 hours. You forget to charge your phone before going out tonight. Luckily, you still have loads of juice in your pwr bank to give your iPhone 6 a top-up charge whilst you get the train into town.

Bike light + Speaker + phone charging scenario.

(2 batteries) You have a 3 hour ride out to the bush, using pwr bank 1. (3 hours on low constant mode) When you arrive to camp, you use pwr bank 1 to charge speaker and leave it playing! You use pwr bank 2 to light the lantern to set up your tent. Once set up, you swap pwr bank 2 from the lantern to the headtorch (using the lighthead from your bike light) to go find some firewood. Once back, you relight the lantern. In the morning, you still have enough charge in both batteries to ride home with a safety flash on your bike light!

Camping scenario

The amazing details that, unfortunately, only so few of us care about .)