I think it says 'we know our game doesn't have a chance against CoD so why even try?' Only marketing people would think that these games are in direct competition with each other, or that people wouldn't buy both.

A few things have me curious since it's so close to launch and I don't think they've ever shown them- based on early trailers, I assumed this game has driving in it. Have they ever shown actual game play of that? Also, what about melee?