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PTC launched a new ThingWorx Studio augmented reality (AR) free trial program for the Industrial Internet of Things (IoT). The program enables companies to leverage the ThingWorx® Studio AR authoring and publishing tool to rapidly prototype and develop AR experiences that can bring new value to their businesses. (Photo: Business Wire)

PTC launched a new ThingWorx Studio augmented reality (AR) free trial program for the Industrial Internet of Things (IoT). The program enables companies to leverage the ThingWorx® Studio AR authoring and publishing tool to rapidly prototype and develop AR experiences that can bring new value to their businesses. (Photo: Business Wire)

NEEDHAM, Mass.--(BUSINESS WIRE)--PTC
(NASDAQ: PTC) today launched a new ThingWorx Studio augmented reality
(AR) free trial program for the Industrial Internet of Things (IoT). The
program enables companies to leverage the ThingWorx® Studio
AR authoring and publishing tool to rapidly prototype and develop AR
experiences that can bring new value to their businesses. The free trial
program gives companies access to the newest features of ThingWorx
Studio and enables them to begin creating their first AR experiences in
just minutes. Companies interested in joining the ThingWorx Studio free
trial program can
sign up on the free trial program page.

Companies entering the ThingWorx Studio free trial program will have
access to one of the fastest and simplest ways to author and publish AR
experiences for the Industrial IoT. The free trial program features the
newest capabilities of ThingWorx Studio, and enables companies to go
from signing up to creating their first AR experiences in just minutes.
The ThingWorx Studio free trial program is expected to draw in companies
that are focused on using AR for five primary use cases: visualizing IoT
data in augmented reality dashboards, augmenting step-by-step service
instructions, training tutorials, sales and marketing, and design
reviews. These use cases demonstrate the broad applicability of
augmented reality in the industrial and enterprise spaces, particularly
when it is combined with IoT.

“Augmented reality has incredible potential for the Industrial IoT, but
creating AR experiences needs to be fast and simple,” said Mike
Campbell, executive vice president, ThingWorx Platform, PTC. “We
designed ThingWorx Studio to take the complexity out of AR. By joining
the ThingWorx Studio free trial program, companies have access to one of
the most powerful AR development tools available, and users can begin
creating AR experiences in mere minutes.”

The new free trial program follows the success of the initial ThingWorx
Studio pilot program, which ran from July 2016 through April 2017. Over
1,500 companies used the ThingWorx Studio augmented reality authoring
and publishing tool to create, prototype, and pilot new AR experiences
for the Industrial IoT space, including Oracle, Solar Turbines, OSIsoft,
Fujitsu Network Communication, and EPAM. In total, the new industrial
and enterprise-focused AR experiences generated by participating
companies were viewed more than 100,000 times. This was the first AR
pilot program of this scale for the Industrial IoT that demonstrated the
simplicity and speed of AR authoring and publishing.

Participation in the pilot program enabled companies, like Oracle, to
demonstrate the innovative value that AR can bring to their existing
customer experience solutions.

"The ThingWorx Studio pilot program from PTC allowed us to explore how
our existing CX products can infuse AR technology to deliver a more
robust customer experience across Oracle Service Cloud, Oracle IoT
Cloud, and Oracle Commerce Cloud,” said Shon Wedde, Oracle’s senior
director of CX product management. “We’re excited to highlight how
companies can integrate AR to augment self-service, assisted service,
and field service experiences during our innovation session at the Call
Center Week event in Las Vegas, June 24-30, 2017.”

ThingWorx Studio is part of the ThingWorx Industrial IoT platform from
PTC. Leveraging Vuforia® computer vision technology,
ThingWorx Studio democratizes AR development by enabling users to author
and publish AR experiences without requiring programming or coding
skills. Content creators can leverage existing 3D data, such as CAD
data, to build and publish AR models and experiences. A drag-and-drop,
codeless interface further simplifies the AR creation process, reducing
the time that it takes to build AR content from
hours down to mere minutes. Because it is part of the ThingWorx
Industrial IoT platform, ThingWorx Studio allows content creators to
incorporate connected product data from ThingWorx into their AR
experiences. When an AR experience is generated, data from the product –
such as temperature, fuel level, or operating speed – can be displayed,
allowing for a simple, digital interface for consuming information.

About PTC (NASDAQ: PTC)PTC has the most robust Internet of
Things technology in the world. In 1986 we revolutionized digital 3D
design, and in 1998 were first to market with Internet-based PLM. Now
our leading IoT and AR platform and field-proven solutions bring
together the physical and digital worlds to reinvent the way you create,
operate, and service products. With PTC, global manufacturers and an
ecosystem of partners and developers can capitalize on the promise of
the IoT today and drive the future of innovation.