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Craftscurator theconsciousconsumer-sustainabledesign

Visual executive summary by Craftscurator of the CBI report on Sustainable Design in the EU market for home decoration and home textiles. Report identifies 3 segments of conscious consumers, and describes attitudes, motivation to buy sustainable goods, key players and key products. Includes link to the complete CBI report to read and download. Although the report is made to inform exporters in developing countries who want to target the EU market, it is equally interesting for importers, retailers and brand owners in the EU, who want to know more about Sustainable Design.

Craftscurator theconsciousconsumer-sustainabledesign

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Sustainable DesignThe Conscious Consumer 1CraftsCurator.comIn The EU Market for Home Decoration and Home TextilesWho is the Conscious Consumer? photo

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Sustainable DesignThe Conscious Consumer 2CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Who is the Conscious Consumer?> And who is asking> Is sustainability important to consumers in the EU?!> How is sustainability perceived in the market?> Are market players focusing on sustainability?> Are there sustainable market opportunities for exporters in developing countries?

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Sustainable DesignThe Conscious Consumer 4CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What is The EU Market for Sustainable Design?> The Facts> EU Market for Home Decoration and Home Textiles in 2010 roughly € 40 billion> Very little statistical information available on consumption of sustainable goods> No generally accepted certification or categorization for Sustainable Design> Based on statistics of ethical fashion and organic food, market share of SustainableDesign is estimated at 1% of the total market

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Sustainable DesignThe Conscious Consumer 5CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What is The EU Market for Sustainable Design?> The Forecast> substantial growth in consumption of sustainable goods in the last 5-10 years> raised awareness and knowledge amongst consumers> market players practicing sustainability and making it a core strategy> sustainable product innovations will convince consumers

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Sustainable DesignThe Conscious Consumer 6CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Now, who really is the Conscious Consumer?> The finger-pointing> no mainstream consumer yet> is aware of sustainability and is informed> is motivated to buy sustainable goods (go an extra mile and spend a bit more)> has a high design sensibility> this niche consumer is an early adopter and will drive the market

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Sustainable DesignThe Conscious Consumer 23CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Who made this report?> And for whom> CBI, Centre for the Promotion of Imports from Developing Countries commissioned thismarket report> CBI is an Agency of the Ministry of Foreign Affairs of The Netherlands> Exporters in developing countries, the target group of CBI, receive tailored marketintelligence to get informed on developments and opportunities in the EU market> Find - and download - the complete report on the CBI website> This presentation by Craftscurator is an executive visual summary of the report