Once you have set up Google Analytics on your recruitment site you can start setting up Goals to monitor whether you are achieving your objectives. By way of example we are going to consider a simple goal that will monitor candidates registering on our careers site.

When investigating software to assist your recruitment function it’s easy to be overwhelmed by feature lists and the latest ‘must have’ functionality. The key to finding the right system for you is understanding if and how the technology will help you to achieve your recruitment goals

If you want to get serious about measuring your online candidate experience you need to start tracking how your candidates are finding, viewing and interactingwith your recruitment website. A good first step is to ensure you have Google Analytics installed. If you don't here are some helpful instructions to get you started.