Adhering to its company mantra, "Any company that takes poetic license with its shoe designs ought to allow consumers poetic license with its website," UK-based woman's shoe company, Poetic Licence, has handed over website design responsibilities to site visitors who, with a set of tools, can craft a personalized version of the site which can also be used as the person's desktop.

Durhan, NC-based The Republik did the work for the U.S. launch of the shoe company

Even if it finds its way to a press release in a bid for publicity, you can't fault an agency for sending 30 of its employees to New Orleans to assist Hands On New Orleans with the continuing post-Katrina clean up. In partnership with its client, The Stanley Works, Mullen sent 30 "Mullenteers" from its Wenham (Boston) and Detroit office to the city last week armed with Stanley Tools and sixty hands to paint, construct, plumb, roof or anything else that needed doing.

The Stanley Works provided all manner of tools including tape measures, hammers, levels, saw horses, tool boxes, pliers, power staplers, clamps, laser levelers, inflators and mechanics tool sets, all of which will remain with Hands On New Orleans for continuing use.

Nice work, Mullen. So when are you guys moving to Boston? That's what we keep hearing.

So you're sitting in the lecture hall listening to the professor drone on endlessly about some inane topic that you'll never have use for during your lifetime. All good, right? Just rest your head on your hand and take a little nap until it's all over, right?

Yet another pointless class you have to take just for credit until...wait...what was that? Was that a thong? A thong?? The professor wearing a thong? OMG, that just doesn't happen. And a strategically placed tattoo...that talks? That never happens. Well, except, of course, in commercials which is exactly what this is; a promotional video for the Livescribe pen which promises to cure Restless Mind Syndrome otherwise known as thong-induced blackouts.

So yes, we're in catch up mode but we can't let this excellent Wonderbra commercial which spoofs the Cadbury Gorilla commercial in which a gorilla patiently waits for the drum section of the Phil Collins In the Air Tonight song to begin.

Wonderbra has replaced the gorilla with a model wearing a bra who, like the gorilla, patiently awaits the drum section. Once the section begins, the Wonderbra-clad model begins playing which, of course, causes a significant amount of breast bounce to occur. The camera zooming in and out on her breasts accompanied with the lyrics "well I've been waiting for this moment all my life, oh Lord, I can feel it coming in the air tonight" isn't lost on us one bit. Nice job.

Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds.

That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic.

So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.

Odd that it took so long but here's a spoof ad centered on the whole Wal-mart/Julie Roehm thing that touts the chains unbeatable prices and...uh...unbeatable lawyers. Not much else to say other than don't fuck your co-workers and file a lawsuit while employed at Wal-Mart. The outcome will not be pleasant.

Its new campaign, eBay c'est vous (eBay: it's you!), orchestrated by BETC EuroRSCG, encourages online sellers to buy ad space in TV spots for products in a given category.

Adverblog explains that 10 product categories will go up for grabs, with sellers bidding for each space. Money collected by eBay will be donated to a charity called Planete Urgence.

Very "web 2.0." (Can we ban that phrase forever?) The big question is how the ads are going to be put together. Our guess is that there will be guidelines similar to what sellers fill out when they put items up for auction. That'll keep things nice and organized.

This gritty new campaign for Pennzoil was put together by TBWA\Chiat\Day and will appear at the SEMA trade show in Las Vegas.

The posters were printed on vintage paper to illuminate Pennzoil's old-school heritage and longtime association with NASCAR. They'll also serve double-time as prizes -- enthusiasts at SEMA will be taking copies home.

Maybe Pennzoil ads are the Leonetto Cappiellos of tomorrow. It's not like valorizing an oil firm is less banal than producing pretty posters for liquor.