Sephora is the world's most innovative beauty store chain. On October 21, 2015, the cosmetics brand opened "Sephora Flash", its first ever smart store, at 66 Rue de Rivoli in Paris. This new retail concept creates a seamless link between brick-and-mortar stores and online shopping.

Backed by an NFC (near field communication) card available off-the-shelf and a physical basket, customers begin shopping among 3,500 articles on display. On handsets and tablets, customers can browse the product catalogue offering 14,000 articles on the Sephora's website. With the aid of an NFC tag, customers can get further information about products they find interesting and easily fill up their electronic basket. When they have finished their shopping, electronic and physical purchases are paid in a single transaction with a Sephora beauty consultant. Customers immediately take physically stocked goods away with them, while goods ordered on the screens will be available in store the next day, or delivered at home.

Worldline has supported Sephora in the development of this new concept by providing an end-to-end solution for linking up an online shopping website with a brick-and-mortar store.

Claude France, Worldline Chief Operating Officer France, explains: "As in many other industries, retail is undergoing a digital transformation. To support this new shopping trend, Worldline has developed a unique solution for Sephora to launch the first digital beauty store. We're delighted to support Sephora in introducing this innovative concept while creating a new shopping experience for customers".

About Worldline

Worldline [Euronext: WLN] is European payments and transactional services market leader. The company delivers new-generation services enabling customers to offer smooth and innovative solutions to end consumers. As a key B2B2C provider and backed by over 40 years’ experience, Worldline supports and contributes to the success of all private and public sector operators in a perpetually evolving market. Worldline is underpinned by a unique and flexible business model built around a global and growing portfolio enabling end-to-end support. Worldline operations comprise three divisions: Merchant Services & Terminals, Mobility & e-Transactional Services, Financial Processing & Software Licensing. Worldline employs more than 7,300 people worldwide and reported 2015 revenues of €1.22 billion. Worldline is an Atos company. worldline.com

Contact us

Our website uses cookies. By continuing to surf this website, you consent that we will continue using cookies to measure and understand how our web pages are viewed and to improve the way our website works. If you do not agree, you can decide to disable cookies in your web browser as explained in our Privacy PolicyAccept cookiesMore Information