Some Strategies to Successful Sales Product feeds are one of the quickest ways to increase your brand visibility, product reach and visits back to your website. And if you’ve done a great job with your website, you’ll see that traffic turn into better leads & sales. Just so we all […]

YouTube provides better viewers In a recent report, the use of video on YouTube was looked at in comparison to some of the other platforms out there. PTC Computer Solutions has always been advocate of YouTube, but it hasn’t always been the choice of our clients. It’s a mistake they […]

5 Strategies to Success The term, SEO, is widely used in the business and online universe, but we here at PTC Computer Solutions always get questions about what it is. SEO stands for Search Engine Optimization. But, again, what is that. In general, it is just a phrase for improving […]

Artificial Intelligence for both Present and Future Businesses often ask “what good is Artificial Intelligence to me?” Books and Movies have romanticized AI to the point where the true benefits of the technologies have been lost. AI is not about a robot learning things and taking over the world. Artificial […]

A Step-by-Step Guide to Blockchains It’s been a long time since we’ve heard statements like, “It’s just a fad!” or “Why should I change?” here at PTC Computer Solutions. Not since we started in 1996 have we heard this. We were getting feedback about the Internet like this. We heard […]

You get what you pay for, FREE Apps could be Phishing your Browsing Habits Beware of free virtual private network apps proliferating in apps stores. Many are scams that swipe personal data, such as web browsing habits, to use for profit. Ironically, users often turn to VPNs to shield their […]

Email is the Most Effective Communication If you’re serious about selling, you’re probably looking for a way to gain an edge and close your deals. If there was an affordable solution to generate the best targeted leads, you’d need that tool, right? Email marketing is one of the most effective […]

How to Make Stories That Benefit Your Business Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? PTC works closely with clients to ensure the message is definitive, interesting, and relevant. Instagram needs to be even more so. Why Create Instagram Stories? […]

Customer Service or Customer Experience? Customer experience — not service — is the new battleground Forget the customer is always right. Of course, the customer is always right. But the new thing in generating repeat business from clients is customer experience. That’s the “next battlefield,” according to a recent Infographic […]

Will IoT affect the way we live? More and more, there are incidents with moving forward with technology without fully vetting them in their operations. Amazon Echo’s Alexa and Google’s Assistant are devices that are the most visible of these with people complaining that these new devices are reacting when […]

Most websites fall well short of fulfilling their basic objective. A website is a marketing tool, but many businesses use it as a personal conveyance. It’s a product of our times to voice our personal perspectives, but your website is not the place for it. Everything we interact with on […]

Tips for Better Email Content As edited and modified by David WB Parker, President and Founder of PTC Computer Solution, from an article by Robly. People have an attention span of about six to eight seconds, so you need email content that hooks and keeps them reading your messages. […]

Search Engines are still dominating the online world. Almost everyone who uses the Internet uses a Search Engine of some kind or another. The predominant Search Engine is Google, but others make up the whole of how people find things online. We all know the Good Giant of the Internet, […]

If you haven’t been following the GIF craze as of late, you haven’t been paying attention. GIFs are returning to be one of the most utilized graphics formats. The GIF (Graphics Interchange Format), introduced by Compuserve in 1987, is a compressed graphic format ideal for performing image transfers across the […]

We had some great Tech Tidbits for 2017, but there were some that really caught your eye over some others. Looking at what seemed to be of primary interest provides an interesting insight into what people are thinking of for 2018. Read up on the Top Blogs for 2017 from […]

PTC Computer Solutions and Parker Associates will be at IBS 2018 in Orlando PTC Computer Solutions and Parker Associates will be in attendance at the International Builders Show in Orlando January 9-11, 2018. We will be conducting meetings with key business executives discussing building projects, developments, and business technologies and […]

Some Top Tips to Make Websites Load Faster As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions One of the most important considerations when building a website is to make sure it loads quickly. Google has stated that one of the most important aspects […]

Look for special bar codes to pop up on more TV screens As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions It is the era of QR Codes. They have been floating around for a few years, but haven’t seen widespread attention as of […]

Are you designing your newsletters and emails for the device that people are receiving it on? Most people don’t design their newsletter or email marketing campaigns to fit the device they are sending to, mainly because they don’t know what people are opening them on. PTC Computer Solutions has done […]

Timing is Everything: When is the best time to send emails? As edited and modified by David WB Parker, President and Founder of PTC Computer Solutions If you’ve implemented an email marketing campaign and want to optimize how many people open and click-through your email, knowing what day of the […]

Understanding what consumers are interested in and where they are looking are critical for knowing what to offer and how. When looking at the prospective buyers, look no further than understanding the psychographics of them. Psychographics emerged in the 1960s as a focus on personality categorization, related behavior and interests […]

I am the third child of David F. Parker, and all I have ever known is being part of a big family. I don’t know much about my father from before I was born because I wasn’t there. I’ve heard some things. He was the third child in his family […]

Dr. David Forster Parker (1934-2017) David Forster Parker died on July 13th after suffering a stroke in his sleep on the 11th while visiting friends and family while vacationing in Toronto, Canada. Wife, Marilynn, was by his side along with family and friends. He had just enjoyed his 83rd birthday […]

10 Rules for Leveraging Social Media to Grow Your Business Use these guidelines to harness the power of social media. There is a clear and distinct formula for success in social media. Like a sports playbook, there’s a playbook that you can use to leverage the inherent power of Social […]

Guiding Prospects Through the Sales Cycle with Social Media If you’re not using a blog for your business, you should be. If you are using a blog for business, are you wondering how to combine blog posts with social media content to move people through the sales cycle? PTC Computer […]

According to Realtor.com, the housing market will consist of 33% Millennials in 2017. What is the importance of this generation and its continued impact on the housing market? The following will help explain this group and how to market to them. Reaching and Attracting Millennials Though Millennials have their own […]

Thanks David. You all are awesome. So few “out there” pour into our kids in authentic ways. You folks are a rare exception. Thanks for all you do. You make me love my job. Gratefully, H.A. Smith Teacher, Nease High School In reference to volunteer work with UrbanPlan, an educational […]

Good afternoon, Thank you for being part of UrbanPlan and another successful year here in North Florida! You are invited to join ULI North Florida and our UrbanPlan teachers for a Thank You Celebration for our UrbanPlan Volunteers. Best, Hannah King Associate, ULI North Florida

Solar Photovoltaic (PV) and the Home In working with builders of various kinds through the years, PTC Computer Solutions has often been asked whether Solar Photovoltaic on the roof make sense. Is it economical? Will it cost less than it produces? Is it easy to install? Can you wrap the […]

The Internet and the technology it has spawned created a new “moving target” prospect for marketing strategies. What works one month can become obsolete the next. Having a strategy is a critical component of any marketing program, but staying up to date with online technologies is a continual challenge. The […]

How a 301 domain redirect can save your site’s SEO ranking This question of losing search engine ranking because of moving pages has come up a few times and unfortunately it is usually after they have switched domains and their site has tanked. It is much better to plan ahead […]

Repurposing Posts Repurposing Posts – 5 Top Tips Creating new posts is not always necessary to pique the interest of readers and clients alike. Often times, there are posts that really touch people in a way that might have been or might not have been anticipated. Some posts are […]

Best Facebook Marketing Tips for the Best Holiday Season By David W.B. Parker, MBA IT-PM 12/14/2016 Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article from SME, you’ll discover 10 Facebook tips to widen your visibility and reach […]

Six Tips to Use Social Media By David W.B. Parker, MBA IT-PM 12/14/2016 PTC Computer Solutions is always working to bring insightful and thoughtful technical and marketing information to the business world. In so doing, we often come across some excellent sources of good information. Here are several tips from […]

Crafting Compelling Emails By David W.B. Parker, MBA IT-PM 11/10/2016 Email ranks atop the most effective and inexpensive direct marketing even today. All other online marketing techniques still pale in comparison to the effectiveness of email (in a recent Relevancy Group survey, 91% reported it to be the most effective […]

Telling Your Story By David W.B. Parker, MBA IT-PM 10/12/2016 It’s important to engage your prospects and clients in what you have to offer. Do you want the power to motivate, persuade and engage? It’s simple. Just learn how to tell a good story. “There are lots of good stories, […]

Solar Heats Up With two upcoming votes in Florida on the future of Solar Energy, the argument over how energy is produced and used in the home is heating up. Building Net Zero Energy homes depends largely on the use of Solar Photovoltaic (PV) Panels established on the roof of […]

Six Ways to Improve Your Social Media If you’re using Social Media to help advertise or market your business, is it working for you? If you’re not using Social Media, why not? It’s mostly free to set up and run Social Media campaigns. Understanding Social Media is a different story. […]

The True Impact Of Mobile Marketing Goes Way Beyond Direct ROI Mobile is much more powerful than the initial numbers from a basic ROI calculation may indicate. Yes, mobile can accomplish many marketing objectives, from boosting brand perception to increasing purchases, but integrating mobile into your strategy does more than […]