Google analytics motion charts offers multi dimensional analysis of your metrics for s specific date range. Using the motion charts, you can visualize the trends in traffic and compare them with multiple dimensions.

Example: Say you want to know, how the visitors coming from referring sources has changed during the course of last three months. You would also like to compare the revenue earned from the traffic and see, which site is bringing more revenue and which site is bringing returning visitors and so on.

The report can be generated from the “Referring sources” section of your Google Analytics account, but the motion charts allows you to see a short video of the data for a date range. You can visually compare the ups and downs as seen in the following image:

Google Analytics Motion charts

How to Create Motion Charts in Google Analytics

Motion charts are not available in all report segments but you can generate motion charts of the following metrics:

To create a motion chart of any of the above metric, click the “Visualize” button from the report page as shown below:

Create Motion Charts in Google Analytics

In the next page, select the values from the right sidebar which you want to compare. For example, you may want to compare the visits from two search engines or may be from two referring sites. After that, select the metric for comparison from the left sidebar. This metric will determine exactly which set of data you want to compare. Then click the “Play” button to start playing the motion chart.