Also, the Google cache is also now accessible to Google users in China.

The opening of access to the cached Web sites on Google, which had previously been blocked by the company itself rather than government censors, appears to be a slightly different situation. In this case, the cache function may have been disabled by Google and was not blocked by the Chinese government, according to an observer familiar with the situation. Google executives were not immediately available to comment. The Chinese government does not acknowledge whether it takes actions to block specific Web sites, sometimes making it difficult to confirm whether a site has been blocked.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.