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Video: James Franco Helms New Campaign for Denim Brand

James Franco is adding to his already impressive resume -- by directing another campaign for denim brand 7 For All Mankind.

A trailer for the company's new campaign debuted earlier today on their YouTube page, with appearances from the actor, "Magic Mike" star Cody Horn and models Lily Donaldson and Lou Doillon.

The campaign was shot all over Los Angeles -- with shoots at the Hollywood Forever Cemetery, Mark Mahoney’s Shamrock Tattoo Parlor and the Los Angeles Theatre.

"The big thing I am trying to access is memory and how we deal with memory, what that means, how we remember people and who creates the lasting images of people," Franco says of the campaign.

“7 for All Mankind’s clothes to me read as a great mixture of contemporary and cool retro and denim speaks to that," he adds. "It’s been the core clothing material at the center of hip youth culture inCalifornia for the last 40 or 50 years."

Check out the cool clip above -- it looks like they had a blast making it!