Multi-task cinema, or a “whatever style”

This text seeks to reflect upon the impact
that new imaging technologies —
from video introduction to computers
dependency — have had on more recent
generations of cinema, and its effect on
film language. The context of the analysis
is North American cinema and the
Hollywood industry in particular which,
as a large production system, absorbs
and transforms technological novelty in
order to enlarge the scope of its action
(in line with the idea of general audiences
and the phenomenon of globalization
which loses its cultural specificities).
From the cinematographic point of view,
the immediate consequences of such
impact are felt in film language rooted
in classical narrative, with particular focus
on action and science fiction films;
and, from a cultural standpoint, how
they precociously manifest themselves
in school movies done by a generation
with a visual culture also marked by music
videos and YouTube cultures.