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Build your own device Motorola’s (Google’s) next cell phone play

Motorola has announced a free open hardware platform for smartphones called “Project Ara.” The goal is to create a modular smartphone that would allow users to swap hardware components at will. Motorola says it wants to “do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.”

looks cool seems reasonable for the large geek, nerd, techie, metro, hip, individualist, contingents out there. Making it rugged and relatively ‘duh’ proof will be a challenge.