For many, home décor is a luxury, not a necessity. How you present and promote your products in a way that not only differentiates from the competition, but convinces people that they should buy them requires going the extra mile. By using a variety of strategies to developing your brand, you should be able to sell your quality home décor products.

Presentation

When selling home décor, presentation is everything. To sell décor at a competitive price, you must provide the illusion of luxury. A cobalt blue vase sitting on an Eames-style sidebar looks much better than the same vase sitting on a shelf with a hodgepodge of other similar products. Give your home décor items as much space as possible, and frame them with complementary items, rather than multiples of the same. This will help your customer imagine how the item will lend her house a similar panache. The same holds true if you are selling home décor online. You'll need to take professional quality photos of your home décor products. Place the items in a setting with complementary and equally attractive items, or photograph them alone, against a sophisticated plain backdrop. The lighting should be excellent. Everything surrounding your product should be of excellent quality. Instead of price stickers, have tags printed that tell the story of how the product was conceived and produced. Have attractive bags and tissue paper in your shop, or ship things out well-wrapped with a signature sticker and card. Personalize your contact with customers by writing notes to online or catalog buyers when possible. Customers will remember this treatment and are more likely to become repeat buyers.

Promotion

Stores are competing for attention like never before. You need to set your home décor products apart from the others being sold. Develop a way to brand your home décor products. Some décor is marketed as minimalistic, some as sophisticated, some as affordable. You will not be able to appeal to every segment of the population, so choose which segment is most likely to love your décor items and market to them. Choose a niche that is not oversaturated. If it is, see if you can put more of a unique spin on it. Branding expert Vincent Grimaldi points out that "brand is a combination of attributes...that influences a thought-process in the mind of an audience and creates value." With this in mind, consider every aspect of how you market your décor and how your efforts are creating that value. You should promote your home décor products online and off. Every business should have a website, and you can promote your products by making a Facebook fan page for them, or posting photos that you have taken of them on Flickr to get people's attention. If possible, send samples of your products to key individuals at home and fashion publications. Just one or two mentions in a major print magazine or popular fashion blog can jumpstart your business.

About the Author

Elise Wile has been a writer since 2003. Holding a master's degree in curriculum and Instruction, she has written training materials for three school districts. Her expertise includes mentoring, serving at-risk students and corporate training.