Cowell's DJ show to launch online

The latest talent search has been in development for the past two years, with Cowell calling DJs ''the new rock stars''.He has teamed up with live event and digital entertainment producer SFX for the show.Cowell said: "We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format."It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."Ultimate DJ will feature producer-challenges where DJs will be invited to submit recordings for fan voting via social media.From there, the competition will move on to live challenges and performances in SFX event venues.Kelly Belledegrun, senior producer at Cowell's company Syco, said: "This show will represent a visual and musical revolution and we can't wait to showcase this to the world."