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Ford Unveils the 2015 F-150 in LA

While some of our colleagues were out in Detroit for the big reveal of Ford’s latest offering of the F-150, a few of us were invited to our own unique unveiling held in Studio City right on the bank of the LA river. Here we got a first look at all the new features and got a chance to take the world’s first photos of the 2015 Ford out in the wild.

The hot topic, of course, is the all-aluminum alloy body (well, 97% anyway) that is said to be more dent resistant than steel, and reduces the 5,000-pound truck by as much as much as 700 pounds, which ought to do wonders for fuel economy, although Ford has yet to release those numbers. The other big news is the all new high strength steel frame, and four engine choices including this new 2.7L Ecoboost, not to mention eleven other class-exclusive features, most of which are pretty apparent when you take a look at the detail photos.

The F-150’s unveiling also brought some much needed attention to the efforts being taken here in LA to restore some natural habitat to the LA River. Volunteers pitched in to help clean up and beautify part of the Los Angeles River, planting trees and collecting debris, and giving a chance for Ford to drive home it’s “Built Ford Tough” slogan. Ford’s $50,000 donation to the L.A. River Revitalization Corp didn't hurt a bit, either.

L.A. River Revitalization project is working to create a continuous 51-mile greenway corridor that will run along a restored LA River. Like a linear Central Park, the public space will redefine how we move through Los Angeles, restore natural habitat in some of the most park-poor communities in the country, and leave an open space legacy for generations to come. Their goal is to create a quality of life in a city hungry for green space and strengthen communities by restoring the LA River to a vibrant green corridor that people from throughout the country will want to visit and enjoy.

We’re glad we got to see the new F-150 in its natural environment, rather than spinning on a turntable somewhere. Check out the photos below and stay tuned right here for the horsepower and mileage numbers as soon as Ford makes them available. ford.com/2015f150, larivercorp.com