Analytics

Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click.
Important Reason #1 – User Experience
Poor user visitor rete...

Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won’t go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click.
Important Reason #1 – User Experience
Poor user visitor rete...

Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren’t many arguments left for staying with the old version.
The question on the minds of many frequent users has been: When do I make the switch? Well, Google is here to ma...

Google Analytics introduced Visitors Flow last week, a tool for creating interactive flow graphs that represent how visitors “flow” through your website. These convenient visualisations of the Visitor Path report make it much easier to segment user behaviour and optimise the visitor experience. Another tool added was Goal Flow, which d...

Google has just announced a nifty new feature: Non-Interaction Event Tracking, which allows you to track events without it affecting the bounce rate of the targeted page.
Normally adding event tracking (such as clicking a link) affects the bounce rate of a page, which in some scenarios can potentially skew your web statistics (see below). Now, adding th...