Urban Spoils Brings Behavioral Targeting to Social Buying

Share Article

Urban Spoils Corp., a leader in the online social-buying industry, today announced at Tech Crunch the release of a next-gen personal relevance engine that helps select the most relevant daily deals for each user.

This release uses the consumer's own preferences to highlight deals they are likely to find the most interesting, making the experience simpler, more relevant, and more fun. -- Naveen Gupta, Urban Spoils co-founder.

Bothell, WA (PRWEB)September 27, 2010

Urban Spoils Corp., a leader in the online social-buying industry, today announced at Tech Crunch the release of a next-gen personal relevance engine that helps select the most relevant daily deals for each user.

Capitalizing on the rising trend of social buying, Urban Spoils is an innovative deal aggregation service that features local restaurants, spas, events, concerts and luxury brands from 100+ sites like Groupon, Gilt, Living Social, Tippr, BuyWithMe, and HomeRun. The best deals are cherry-picked and presented so users can sit back and enjoy fun things in their local communities.

Urban Spoils differentiation is its technology, which includes scalable aggregation, inspiring presentation and personal relevance. Launched this June, the company quickly scaled up in 80+ US cities and received rave reviews for its distinct user experience.
Today Urban Spoils took another major step in making daily deals personally relevant for its users. The site announced their next-gen deal ranking and recommendation engine that not only considers explicit user selection of city and category but also tracks implicit user behavior and preference for deal value, price, discount and popularity, and takes into account aggregate deal engagement metrics like clicks and purchases. The engine then assigns users into personas like sophisticate, recessionista, social butterfly etc. and re-ranks deals for each user.

“We are passionate about building innovative products in social buying space,” says Naveen Gupta, Co-founder of Urban Spoils. “Plus it’s intriguing to guess for each user, the most relevant 2 or 3 deals out of the 1000+ deals we feature on our site every day. We’re getting there.”

With the astronomical growth in the daily deal space, a number of companies are defining their niches. Urban Spoils positions itself as the leader in daily deal aggregation.

“For now, we are happy to focus on the consumer experience and partner with many of the top players for revenue generation,” continues Gupta. “But we are starting to talk to national brands, especially after the incredible user response to Gap’s promotion on Groupon.”