The aim of this study is elaborating the current understanding of a relatively new phenomenon: the
internationalization process of digital service providers. It deploys a multiple case study
methodology. Based on the case analyses and the discovery of new insights this study proposes a
conceptual framework attempting at elaborating existing International Business theory.
The analytical process of this study begins with explaining its context and developing definitions
that are necessary for the purpose of data collection and case construction. Next, selected
International Business theories and concepts are reviewed and contextualized propositions are
developed. Following a detailed presentation of the case studies, the propositions are analyzed
through per-case analyses. This analysis is coupled with a theory development exercise (which is
presented in subsequent distinct sections). Here, unique findings of each case are analyzed in
sequential per-case analyses in order to identify emerging patterns. Rudimentary concepts, which
are grounded in the case findings, are proposed through the cross case analysis. In addition, the
analysis of the propositions is summarized at this stage. Subsequently, a conceptual framework is
proposed. To provide foundations for the framework, the proposed constructs are defined and
explored more deeply, also through collecting additional data and integrating additional external
literature. The conceptual framework is presented in the form of testable hypotheses. Finally,
implications for International Business theory are drawn from the analyses and the conceptual
framework.