BBDO Germany claims they placed “thousands” of these custom towels in parks and other public grassy areas all over Germany ahead of the summer season to prompt Deutschlanders to shave (and nick) their nether regions. The stunt just won the agency a Media Bronze Lion for “best use of ambient media, small scale.” Pretty clever.

What do you think of the towels? Are they clever – or just plain gross?

I think it’s pretty funny, but it doesn’t make me think “wow, I need to shave!”

Comments

说道：Great article. It’s very unatfounrte that over the last ten years, the travel industry has already been able to to fight terrorism, SARS, tsunamis, flu virus, swine flu, and the first ever true global downturn. Through it all the industry has really proven to be strong, resilient along with dynamic, finding new approaches to deal with trouble. There are often fresh problems and the possiblility to which the industry must again adapt and act in response.