POP POWER: Pop Diplomacy for a Global Society

The world is changing and the way human interact is too. Our cultural identity is no longer limited by the geographical area in which we live but by our access to broadband.

POWER POP explores the role of pop culture in the construction of a global society through state mechanisms such as cultural diplomacy and management of international relations. To do this, it enters the world of Kpop and Anime in Peru, their history and development in the local market, and how South Korea and Japan have taken advantage of their great success to improve their own image worldwide.