This is the coolest!Jaren Goh has created an innovative toaster design with the Rollertoaster and even the name is cool. The small footprint is a huge leap forward. We don't think it even needs the cord—have the entire device mount to a wall socket, with a hinge that allows the user to pull it down when toasting and fold it up against the wall when not in use...this would eliminate the need for counterspace (except for your plate). Via Core77. —aaron

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.