Recently we were contracted by 13 Ways Inc. to provide our live webcasting services for the purpose of streaming a live keynote presentation to a conference in Prince Edward Island.

Doug Griffiths, President & CEO of 13 Ways, was asked to speak at a conference in Prince Edward Island back in October. Because of Doug’s busy speaking schedule he was unable to attend in person. The solution was to webcast his presentation to the in-room audience at the venue. So, we set up a TV studio in Doug’s living room and live streamed his presentation.

Doug in ‘presenter mode’ from the comfort of his living room!

Conference attendees watching Doug’s keynote.

The presentation was a huge success and it enables Doug to take on more speaking engagements. It also reduces the cost for the conference organizers, eliminating travel and accommodation expenses. Conference attendees were also able to interact with Doug via the online chat function we provide with our live webcasting service.

As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an ‘up-and-comin’ marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

And the statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?

To learn more about how video marketing can help convert customers and increase interaction with your brand, check out the infographic below from Hyperfine Media. It breaks down 31 compelling video marketing statistics into five categories: conversion rates, video users, user interaction, spending, and content.

Nothing can move a product or drive website conversions the way video can. Video helps people learn about your product or service, understand its appeal, and feel more confident buying it. Take a look at this infographic from Brightcove that shares some interesting data…

ABC Head Start provides an early learning program for children with comprehensive family support in multiple locations across the city of Edmonton. We are proud supporters of this organization, and each year we produce their Annual Report that also includes video content.

It’s National Aboriginal Day tomorrow and we thought we would share the promo for a documentary we have been working on for the University of Alberta. We are in the final stages of production for a documentary on the Maskwacis Life Skills Training Program and here is a taste of the final piece.

We were asked by Safe and Caring Schools and Communities to help give them a refresh of their identity. it’s always good to get the opportunity to design a new logo and branding identity. Working with a limited budget we began working on some ideas. Our new client agreed that their existing logo resembled something that would be associated with a super hero or a local minor soccer association. Here is what the old logo looked like…

As with any new logo design the process includes the exploration of many different ideas. We presented a shortlist of these to the client along with a rationale for each. The frontrunner and eventual winner was based around the mascot for the society – a Canadian Goose. ‘Niska’ is a Cree Indian word meaning “Canada Goose” and is the name of the ‘Safe and Caring’ mascot. We thought that bringing this into the logo would help with the overall branding. The lifestyle of the Canada Goose reflects the values of ‘Safe and Caring’, they live in flocks to support one another and take care of their young. ‘Safe and Caring’ believes that youth are the responsibility of every adult in the community.

Here is the final logo…

We adapted the logo for use on all their social media channels, created brochures, marketing materials and displays.