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The Super Bowl is arguably the single biggest annual sporting event, and it should therefore be no surprise that millions upon millions of dollars are going around this weekend. There are basic things, like ticket prices - this year's game has demanded record prices on the resale market - and the game's economic impact on the Phoenix area, which this year's Super Bowl committee has projected to be some $500 million. And beyond those are a host of other financial facts, some so outrageous that they can be hard to believe.

One of the larger numbers is $4.5 million, or the cost of a 30-second ad spot during Sunday's game. That record price is up 12.5% from $4 million last year, and a staggering 11,900% from the $37,500 paid in 1967 for an ad spot during Super Bowl I. You might think that $150,000 per second is an outrageous price to pay just for air time, but it turns out that, given the game's enormous audience, Super Bowl ads are actually a bargain for advertisers. In fact, the average Super Bowl commercial could generate as much as $10 million in ad value.

That ad spending goes to NBC, which is broadcasting this year's game. The Super Bowl rotates among NBC, CBS and Fox as part of their TV rights contracts with the NFL. Those concurrent rights contracts, which include the rights to all Sunday games during the regular season, run through 2022 and are estimated to be worth a combined $3 billion per year, on average.

Not only is the Super Bowl the most-watched television event of the year - last year's game posted a record 112 million live viewers - but it's also the biggest sports gambling event of the year. The American Gaming Association, which represents the country's casino industry, predicts that there will be $100 million worth of legal action around this year's Super Bowl. And that's a minuscule fraction of the $3.8 billion in illegal bets expected to be placed this weekend. A big reason for that is the recent surge in popularity for prop bets - things like the coin flip outcome or length of the National Anthem - which one exec has argued are now even bigger than the game.

Those on the field for Sunday's game are also collecting millions. In April 2014, shortly after winning last year's Super Bowl over the Denver Broncos, Seattle head coach Pete Carroll signed a three-year extension that runs through 2016. Financial details of the extension are unavailable, but Carroll's original contract with the team was a five-year deal worth $7 million per season. Bill Belichick's contract is far more clandestine, but at our last look we estimated that the 15-year Pats head coach was making $7.5 million per year, at the time the second-highest paid coach in American sports behind the Saints' Sean Payton.

Though the specific details are unavailable, both of those coach contracts also likely include bonus clauses tied to the Super Bowl, as is the case with other NFL head coaches. When Green Bay Packers coach Mike McCarthy won the Super Bowl in 2011, he netted a bonus worth $500,000; had the Broncos won last year, coach John Fox would have been in line for a $1 million payout. And the players on both teams will also receive performance bonuses. Players on the Super Bowl's losing team will get $49,000 just for showing up, while the winners will earn a $97,000 bonus. And those payouts are just for Sunday's big game. Winning a conference championship paid $44,000, while a victory in the divisional round was worth $24,000.

Those are pretty sizable bonuses, though they amount to mere drops in the bucket for the game's highest-paid players. Longtime Patriots QB Tom Brady currently has a cap hit of nearly $15 million, tied with Baltimore's Joe Flacco for 16th-highest in the league, and his average salary is just over $14 million per season. Only one other New England player averages a salary of more than $10 million per season (corner Darrelle Revis at $12 million). Brady recently restructured his contract in December, adjusting $24 million of his guaranteed money to give the team more cap room to work with.

The highest-paid player on the other side of Sunday's field is cornerback Richard Sherman, who last May signed a four-year, $57 million deal. Sherman has also been collecting off the field, appearing in commercials for Campbell's Soup and Beats By Dre. That endorsement popularity is little surprise given his on-field success, leading the league in interceptions last season. "A lot of people have contacted me," he told FORBES last year, "It’s been a whirlwind."