Heights Of Cre­ative Fu­sion

Hublot cre­ates brand new codes through the fu­sion of ma­te­ri­als, sci­ence and style

Now a dis­tinc­tive char­ac­ter trait, ‘The Art of Fu­sion’ forms the brand's very DNA. Hublot's story be­gan with this motto, which now guides all its ac­tions, its in­no­va­tions, its de­vel­op­ments and its part­ner­ships. Em­body­ing this sub­tle con­nec­tion be­tween a past in­grained with sec­u­lar tra­di­tions, and a fu­ture nour­ished by vi­sion­ary ideas, al­ways avant-garde, al­ways re­search­ing new ma­te­ri­als, it blends styles and ma­te­ri­als with ease. Its part­ners and am­bas­sadors share its con­vic­tions. Mem­bers of a fam­ily united by a com­mon DNA.

By com­bin­ing el­e­ments from na­ture, which are never found in their na­tive state, Hublot has re­pro­duced the Big Bang, the mo­ment at which ev­ery­thing came into ex­is­tence. A mod­ern-day al­chemist blend­ing the past and the fu­ture, tra­di­tion and in­no­va­tion. The use of met­als in their orig­i­nal form and the first ore re­duc­tions date back to pre­his­toric times. Met­als and al­loys were then de­vel­oped with the in­dus­trial rev­o­lu­tion so that, nowa­days, we have a plethora of forms, com­po­si­tions and ap­pli­ca­tions that is seem­ingly lim­it­less. It is in this uni­verse made of ma­te­ri­als, min­er­als, met­als, ce­ram­ics, poly­mers, com­pos­ite ma­te­ri­als and al­loys, that Hublot is per­pet­u­ally rein­vent­ing ‘The Art of Fu­sion’. The end­less op­tions of na­ture are its great­est source of in­spi­ra­tion, an in­fi­nite source.

Cre­ated in 2004 by Jean-Claude Biver, Chair­man of Hublot and Pres­i­dent of the LVMH

Group Watch Divi­sion, and Ri­cardo Guadalupe, CEO of Hublot, ‘The Art of Fu­sion’ high­lights one gene which has been in­trin­si­cally rooted in the brand's DNA since its cre­ation in 1980 – Hublot was the first to com­bine gold with nat­u­ral rub­ber. Ever since, this phi­los­o­phy has brought dozens of new ma­te­ri­als to life. Unique and ex­clu­sive, some are even patented.

‘The Art of Fu­sion’ is a sem­i­nal stance that finds its ex­pres­sion far be­yond the ma­te­ri­als, but more­over a mind-set that guides all Hublot's ac­tions and part­ner­ships. Part­ners and am­bas­sadors who are part of the same dy­namic, mem­bers of a fam­ily united by a com­mon DNA: the pur­suit of ex­cel­lence, dis­tinc­tion and in­no­va­tion. Men, women and brands that are changing the course of his­tory. Th­ese in­clude elite ath­letes mak­ing their mark in sport – Usain Bolt, Pelé, Maradona, Kobe Bryant, Dustin John­son – tal­ented artists going against the main­stream – Lang Lang, Sang Bleu, An­dreas Cam­i­nada, Lapo Elkann – ma­jor com­pe­ti­tions – UEFA EURO, the FIFA World Cup, the Cricket World Cup – bold and in­no­va­tive brands - Fer­rari, Italia In­de­pen­dent, AK Ski. In­di­vid­u­ally and col­lec­tively, they em­body ‘The Art of Fu­sion’.