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Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

Offline marketing has changed as well. Readership has dropped for many big newspapers and magazines. New services like transport ads have come into play. Even stationary billboards have gone high tech by playing full color video advertisements. There are more options today in offline advertising than ever before.

Advertising agencies have to create a larger variety of ads. They must design banner ads that are effective at getting clicks. They need to create videos that are accepted by social communities online that walk the fine line between advertising and entertainment.

Advertising agencies today have to be quick to adopt new trends since Internet media is constantly and rapidly changing. What works today may be ineffective next year.

Choosing the right advertising agency for your business will take a little work. You want to make sure you sign with a company that is on the cutting edge of adverting methods and not one that is stuck in the old methods of print media only.

It is more convenient for you if you sign with an ad agency that can handle your entire advertising campaign. They should be able to run PPC accounts, make YouTube videos and place print ads. It helps if they can design and create your ads for you. Having everything done by one company will help you stay organized and should save you money.

Look for an ad agency that has a strong reputation among its customers. View their portfolio of ads and go over their statistics. They should offer the ability to track and analyze the results you get from your ads as well.

Advertising costs must be cost effective no matter how you approach it. You need to be smart with your money and make sure the money you spend gets results in the form of a healthy return on your investment. That is why you need a strong agency that utilizes today’s latest advertising methods.

Why is it so important for your customer service team (no matter how large or small) to be truly friendly instead of being coached to act “polite”?

Being just “Polite” can make customers feel uncomfortable, disconnected, and can often cost you new business or repeat business.

This past weekend a friend took my wife Melanie and I to one of the nicer restaurants in Orlando.

We were seated quickly with a smile and received “good” service. It was obvious the staff was well-disciplined and knew what to do in each situation, but we all felt uneasy, if not uncomfortable throughout the night.

The food was perfect and everything came on time.

I couldn’t put my finger on the problem until we were on the way home and my friend said: “Did you notice how fake the waiters/waitresses and shift managers were?”

They were all trained how to be polite, how to do their jobs, but they weren’t genuinely friendly. It wasn’t too difficult to tell they detested their task, and this is common in many customer service oriented roles.

How can you be sure your customer service team is capturing all of the sales and repeat business they can?

Since advertising can be expensive and a bit of a “buckshot” anyway (Unless you’re with DDD =o) you want to convert as many inbound calls and walk-ins as possible into new and repeat customers.
I know this is a painfully obvious statement, just roll with me here =o)

I challenge business owners and marketing managers (of all types of companies selling any product or service) to spend a day with your customer service department.

As you observe and interact with them, ask yourself some of the following questions:

Are they truly friendly people or are they just going through the motions?

Does this person or people have a true passion for your business, or did they just “need a job”?

Don’t get me wrong, I’d never imply you need to run out to the sales floor and fire your customer service department!

Sure, sometimes people just “need to go”, but try this with your sales / customer service team, then filter out the bad eggs if necessary:

Let them know how important they are to your business by spending an entire day (or more) working with them, taking calls, helping them with the customers.

They will appreciate the fact you have true empathy for what they go through everyday and they will be more loyal to you and your company.

They will feel more comfortable, relaxed and appreciated in their job and feel like a person who is vital to the success of himself and those around him….not like a robot in a cubicle.

You’ll also be surprised how much you learn about your customers and what they really want, so you can give your sales team the best tools to sell!

A successful poster advertisement will capture people’s attention long enough for them to understand what the main message of the poster is. Good posters will contain appealing graphics and colors that will stand out even when surrounded by other advertising. These are some of the most important elements of advertising that will help draw attention to your marketing message:

Poster Design: The whole purpose of an advertising poster is to capture people’s attention and deliver a message. Your poster needs to be attractive and unique and have an element that catches people’s eye. You your imagination and creativity to come up with an attractive marketing design.

Some of the most effective advertising posters have used some element that caused a lot of talk. Get people talking about your advertisement and create a buzz; this will draw a lot of publicity and attention. Another idea is to use long-term messages to deliver your message over a period of time. Capture people’s attention with the first poster, and leave them hanging in suspense for the next!

It is a good idea to have a punch line. If your company does a lot of advertising, carry some theme or logo throughout all your advertising so it will immediately be recognizable. Find something that people are interested in and stick with it. If your budget allows, more upscale printing jobs and glossy finishes are always a nice touch that can help reach your audience merely by their high quality look.

Poster Positioning: All your hard work and effort in design will be lost if your poster is not placed in an area where it can be easily seen. Also keep in mind how much other poster marketing is done in the area you are working. If there is a lot of competition for pole space, you may only have a small window of time before your poster is taken down and replaced by another.

Time of Year and Demographics: You want to try to reach your target audience as much as possible, so the best plan is to find where they are and when they are usually there. Outdoor posters tend to do better around holidays and in the summer when people are out and about more.

Of course, this knowledge may only come through experience. If you are just beginning to experiment with poster advertising, you may wish to begin by postering everywhere until you begin to get the feel of where people are and when.

Internet Banner Posters: This is becoming a more popular tool than in recent years. If you have large company with a sizeable budget, this is a good option for you. You may wish to spend a little money doing some research to discern from what websites your advertising will have the most appropriate viewers. Once you discover where your target audience is, you can work from there. It is a fact that over seventy percent of Internet shoppers are researching before making a major purchase. This is good news for Internet

Online business owners know that they need to advertise their business on the internet but often do not know the best methods to use to advertise. There are many different techniques that advertiser use to display and promote their ads over the internet and there are specific benefits that each technique provides a user with. Choosing the right method to advertise is the first step in running a successful online advertising campaign which will increase sales and promote your business.

1. The most inexpensive form of online advertising is posting ads on classified advertising websites. Most of the top classified ad websites allow users to post ads for free. There is no reason not to take advantage of any free advertising space given to you. Although these ads are not going to generate a significant amount of revenue for an online business, they will increase exposure and sales of a business at no cost to the owner.

2. Another very cheap way to advertise on the internet is to post in forums that are of related content to your advertisements. Forums are one of the best ways to target your advertisements towards your target market. Posting in forums and buying ad space on forums that are filled with potential customers is a very effective way to bring new customers to your website and generate more traffic than ever before.

3. Millions of internet users spend hours a day reading articles about various topics online. Advertising on blogs and article websites that will place your ads on relevant articles is a cheap, efficient way to reach customers in your target market. Ads can be in the form of banners, text, video, and other rich media ad forms that will attract attention from a viewer.

4. One last successful method of advertising online is to write a press release that mentions your business. If you can create news for your business, you will be able to bring an unlimited amount of traffic to your website which will lead to making more sales than ever before. More and more people than ever before now get their news online instead of from a newspaper or television so creating news for your business can reach millions of potential customers with one article that will not cost you any funds to release.

These four methods of advertising can be used by any online business and can create a substantial amount of new business for the owner at little to no cost for them.

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