UTV racer Shelby Anderson drops some value for the audience by giving us some specifics behind her social medial strategy and how that bolsters her ability to promote herself and her sponsors. She also gives us an insider look into her family and friends in the industry.

In this episode, we are joined by a very well respected backcountry snowmobile rider, Tony Jenkins. We discuss some of the realities associated with sponsorship, how to "sell yourself", and the proper way to mutually end a relationship with a sponsor.