Get Ahead of It

How to Use Visual Discovery to Inspire Consumers to Act

Hosted by Pinterest

wednesday, September 13, 2017

3:45 PM - 4:30 PM

BFI Southbank: Stage One

The future of search will look drastically different from what we’re used to. Hear from Pinterest about how people are beginning the discovery process through the power of images instead of scrambling for the words to describe what they are looking for. Visual discovery is helping marketers get discovered earlier in consumers’ decision-making process to ultimately drive real business growth.

In this session, Eric Edge, Head of Global Marketing Communications and Industry Relations at Pinterest, will discuss the future of visual discovery and how brands can leverage Pinterest’s tools to enhance the consumer experience and drive real business results.

Event Location

Event Speakers

Eric Edge

Eric Edge

As head of global marketing communications and industry relations, Eric drives the strategy for the Pinterest for Business brand and leads Pinterest’s presence in the marketing and advertising industry globally. Before joining Pinterest, Eric was an early member of the Instagram business team, where he led brand strategy across several categories and launched monetization in Canada and Brazil. Prior to Instagram, Eric was the head of marketing for Facebook in Europe, the Middle East and Africa. He got his start in the agency world, serving as Global Chief Communications Officer of Havas Worldwide and VP of Global Communications at FCB. Eric was named one of PR Week’s “40 Under 40.”