Engagement Automation

Create and Foster an Engaging, Next Generation Conversation with Employees

Engagement automation is the ability to create a continuous dialogue with the employee about performance and learning, providing coaching and feedback. This dialogue doesn’t require managers to initiate it: rather, it is accomplished through a set of automated triggers and calls to action. For example, it delivers certain messages to a certain employee sub-segment, keeping those employees engaged though personalized messages they will respond to. Engagement Automation changes the way gamification is implemented for performance or learning, because it creates an active, personalized & automated dialogue with the employee.

Old-school enterprise gamification involves showing employees points, badges and leaderboards and hoping this will prompt them into action. But what happens when employees feel that points, badges and leaderboards aren’t relevant to them? Engagement automation fills this gap since it directs employees to the right action at the right time, sending personalized messages that are relevant and actionable. It ensures that a constant dialogue about performance and learning is always underway, actively prompting the employee through continuous personalized messages.

Automation occurs through easy to use trigger and audience mechanisms. The system administrator defines certain audiences (based on behavior, performance or learning), and the rules that should trigger any engagement automation activity. The underlying technology is a sophisticated yet easy to use rule engine within the Gameffective system.