Mobango Partners with AdIQuity for Mobile Monetization

Mobango, a leading mobile apps store, integrates with AdIQuity
platform to manage and monetize its global inventory

ad:tech San Francisco 2012

April 03, 2012 12:30 AM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--Ad:Tech -- AdIQuity, a leader in mobile ads optimization, and
Mobango announced today that Mobango has selected AdIQuity Plus
to monetize and manage its global mobile inventory.

The AdIQuity Plus platform is a combination of Mobile Ad server,
Ad optimization, RTB Exchange and Ad Network Mediation that augurs well
with the requirements of premium mobile publishers. Features like
campaign creation, targeting and reporting allow premium publishers to
onboard their direct advertiser/agency relationships to serve campaigns
on their properties. AdIQuity RTB Exchange lets premium publishers
create a mini-marketplace around their mobile inventory for DSPs, Ad
Networks and Agencies. Further, AdIQuity Ad Quality Control tools allow
publishers to filter ads for content compliance.

Mobango has one of the largest developer communities in the world and it
uploads to its store a large number of mobile applications every day.

“As a Premium Mobile Publisher, we were seeking a unified platform to
support our multiple ad monetization strategies which will allow
enhanced functionality. AdIQuity has provided us an excellent platform
to achieve this.”- Badri Sanjeevi, CEO - Mobango

AdIQuity Plus has enabled Mobango to implement multiple
monetization approaches effectively while improving the overall yield
and increasing upwards of 90% across its global traffic.

“Mobango has demonstrated that a right approach combined with the
correct selection of an Ad serving technology partner can go a long way
in implementing an effective monetization strategy.” – Anurag Dod, CEO –
AdIQuity Mobile Ads

About AdIQuity: AdIQuity (www.AdIQuity.com)
is a Global Mobile Ads platform that enables app developers and
publishers to better manage and monetize their mobile properties.
AdIQuity generates 14 billion impressions/month across 3000+ publishers
in 220+ countries. AdIQuity is based in Bangalore, India.

About Mobango: Mobango (http://m.mobango.com)
is one of the world’s largest independent mobile appstores, with over 6
million registered users. A survey by leading magazine “The Economist”
placed Mobango within the Top 10 appstores in the world.