Why? Well, Pirates of the Caribbean has something to do with it, punk/goth culture in the suburbs as well, and a dash of Latino culture.

But also, writes one astrologer, the fact that we are sitting smack dab in the middle of the Pluto in Scorpio generation, which is a generation with the death’s head motif. Interesting to read these in conjunction with our recent posts on Pluto.

This means that the Microsoft product name will be the one of choice for these new computer users.

Can Starbury Change Sneaker Culture? - Can it be that a player from the NBA will put his name behind an affordable brand name of sneakers? Stephon Marbury is promoting the $14.98 Starbury sneaker. I have to wonder, as they do at Adfreak, if this is not the dawn of the new Chuck Taylors. Just seeing an NBA star use such inexpensive brand name sneakers will be a total paradigm shift for those in the sneaker product naming business. Can we build an affordable sneaker product name?