Duracell’s latest television commercial tells the story of Derrick Coleman, the first deaf offensive player in NFL history.

The ultimate message of the ad is to ‘Trust The Power Within’, and you can see why Duracell chose Coleman as the person to get that message across to people.

Coleman has been deaf since the age of three, and yet he wouldn’t be swayed from his dream of being a football player and making it in the NFL.

If Coleman inspires one kid who isn’t necessarily picked first when it comes to sport not to give up, then he will have done a good job. And hopefully this Duracell ad will help get his story out to the masses.