Doug Sewell

About Doug Sewell:

PRS Custom Amp Designs (CAD) is your opportunity to explore nearly limitless, personalized amplifier options. Since the inception of the program, PRS Amp Designer Doug Sewell and Paul Reed Smith have worked shoulder-to-shoulder to provide the most personalized amps ever offered by PRS. Through CAD, amplifiers can be built with specialized colors, speakers and components and can even bring discontinued models back to life.

There are two ways customers can approach the program. One option is to order one of the notable CAD models that PRS has created (largely generated from artist requests and conversations). These include the HXDA, MDT, and Blistertone to name a few. Alternatively, if you have a musical or tonal idea, a dream combination of features, or a desired cosmetic upgrade for an existing model, you can order that as well. “You don’t have to hand us a schematic—just ideas,” says Doug Sewell. “You want a half power switch on a ‘30’? No problem. If you want a triode switch on a ’30,’ well I’ve heard too many ghost notes in that, so I’d steer you in another direction that meets your needs better.” No matter which path you take, Doug, Paul, and the PRS amp team will work with you through our CAD dealer network to create one-of-a-kind pieces based on any current or previous model.

What is CAD’s ultimate goal? According to Paul Reed Smith, “In the end, it’s about making a magic piece of gear—something as musical as possible. Whether you’re onstage or in the studio, you have an amp that you can use and that you love.”

Doug Sewell Playlist

- (click the gray box in
the bottom right corner to bring up the entire playlist)