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Product Description

The Kenra Brightening Treatment is formulated for intense toning 1-2 times a week. It instantly tones hair after first use by eliminating brassy tones. It features Advanced Brightening Technology to increase brightness by up to 80%, provides intense moisture for repairing dull, damaged hair and increases manageability by up to 20% after first use.

This is one of the better brightening treatments because it helped get the brassiness out of my hair but didn't turn it purple, which is what some other purple shampoos have done. For the price, it's a really good product. I've found another product that I like better, but that doesn't take away the five stars from Kenra. I'm a big fan of their products and this one did not disappoint.

I received a free sample from Influenster in exchange for an honest review.

Since going to a salon and dying my hair blonde from dark brown, the kenra line is our go to. It’s a little pricey but not any different from another brand. It makes my hair super blonde and helps the brassy look decrease

I’ve used this, it’s not that efficient as it seems. It’s pricey for no reason, it didn’t work for me but I mean everyone is different. I use shimmer shine purple shampoo and it does me justice. Brightens my blonde.

Love, Love, Love. I bought this product at ulta after my hairstylist suggested it. I have icy blonde locks and it keeps my them from getting brassy. It’s not too heavy on my fine hair. I would buy again and again.

It worked for getting rid of brassy tones, but it seemed to weigh my hair down a lot and make it greasy. It worked better for toning than anything I have tried though. Won’t purchase again cause I’m brunette now!

I love this brightening treatment! I am a natural blonde, but I tone my hair to get more of an ashy tone, instead of golden. When my hair starts to look a little brassy, I use this. I only use it once or twice a week, and for 5-10 minutes. If I leave it any longer than that, it starts to leave a light violet/silver color in my hair. I like that, but if you don't, you may not want to leave it in your hair for very long.

Love this stuff it makes my skin bright and glowing, it keeps my skin hydrated and it is way better then other brands. It’s very affordable and you can find it everywhere just about! I’d definetely buy again

I definitely noticed a difference in my blonde hair after just once use! The product promised to be quite extreme, so I was cautious to use too much or leave it on my hair too long; I was a little conversative and therefore didn’t notice startling results but my blonde was definitely less brassy. I deducted one star because the purple stayed my tub so that’s something to be mindful of!

I absolutely love this product for my blonde hair. I have went through 3 tubes already, using it once a week mainly. It makes my hair feel so good an takes most of the brassy tones out. I usually leave on for 7-10 mins an rinse an I can usually tell right away its done its job. I would definitely recommend to anyone looking for a purple mask for their hair.

I am trying to get back to my light brown hair color with blonde highlights. My hair is currently dark brown with a red tint, my hairstylist told me to use a purple shampoo to help strip the brown since I'm going to blonde. A girl dyed my hair will permanent hair color, and since then my hair has been horrible to take color in. Will this product help strip the brown, because my Paul Mitchell purple shampoo isn't working.

Yes!! I bleached my hair in October and it turned this awful, yellow color (I have naturally light brown hair). Influenster sent me this product to try and it made a huge difference in the color of my hair! It took out the brassy tones and gave it the color I originally intended it to be- a light blonde. It also deeply conditioned my hair and made it super soft, plus it smells great too! Beware of the color though- it's a deep purple and looks like ink if you get it on any linens or forget to wash out the shower after using it!

It says to apply after shampooing, but I am confused as to if I apply after shampooing but before conditioner, or if i should use this after I shampoo and condition, or are we supposed to skip conditioner completely. I applied this after shampooing but still used conditioner after the treatment and didn't notice a difference in my hair.

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Kenra Brightening Treatment

By KENRA

Product Details

The Kenra Brightening Treatment is formulated for intense toning 1-2 times a week. It instantly tones hair after first use by eliminating brassy tones. It features Advanced Brightening Technology to increase brightness by up to 80%, provides intense moisture for repairing dull, damaged hair and increases manageability by up to 20% after first use.