According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.

Events

Learn how the craft beer segment is helping the overall U.S. beer market, how craft brewers are embracing growth opportunities, what innovations brand owners are doing to entice consumers and new on-premise alcoholic beverage sales tracking

Attendees will learn about functional beverage innovations, trends, and consumer purchase drivers, what Millennials expect from healthy beverage products and how to make and keep your brand relevant and sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste