Mashery helps customers to embrace a new distribution channel – one that lets them create thousands of new content partnerships and create an ecosystem out of which new user experiences and revenue opportunities can grow. Thousands of software-driven companies are releasing APIs in order to become Software as a Service (SaaS) providers, either as a primary or secondary line of business. Although every API is different, the infrastructure to manage them includes the same set of challenges for most providers. Adopting Mashery’s developer management and support services allows customers to focus on their core businesses rather than trying to manage the APIs themselves.