After seeing the features and spec's and reading some of the comments linked below, I like the fact that it also comes in .22LR, that the adjustable stock will fit youth and ladies, and that it helps to reinforce the 2nd Amendment among youth and other "tacticool inclined people".
Plus folks can set it up to shoot Zombies in the dark of night until Batman responds to their Bat Distress Signal and then shows up to save Gotham.