5 Steps To Successfully Managing Your Clothing Brand

I saw this post by Rachelle Hynes on behance and thought it was a really simple checklist about what you should be doing with your clothing brand. One thing that I wanted to add is that you need to communicate your message so everyone can easily understand it. If you don’t do this then there is no point. You can have the most amazing unique selling point but if no one knows about it then it does you no good.

Step 1 - Define why you’re in business

What is it that you do and what unique product or service do you offer?

What is your USP (Unique Selling Point)

Define why you exist, and your vision for what you aim to achieve.

STEP 2 - What comes to mind when customers think of your brand? What do you want them to think?