84% of people trust online reviews as much as a personal recommendation

7 out of 10 consumers will leave a review for a business if they’re asked to

90% of consumers read less than 10 reviews before forming an opinion about a business

54% of people will visit the website after reading positive reviews

73% of consumers think that reviews older than 3 months are no longer relevant

74% of consumers say that positive reviews make them trust a local business more

58% of consumers say that the star rating of a business is most important

That’s saying a lot!

Regarding those with ingredient sensitivities like myself, it’s important to check the reviews on the brand’s website and on sites like Reviews.com to avoid buying something that could potentially make us ill.

I came across this site in my quest for the best eye creams recently and was totally impressed.

Reviews.com is particularly amazing, in regards to health and beauty, because it goes above and beyond a simple review.

They broke down a 30 second review of the eye cream category, supplied a plethora of information on potential eye area conditions and gave numerous brands and product options based on skin type to resolve the condition.

It also stated ingredients with benefits and effects, accordingly.

Final thoughts

Buy smart. Don’t settle for reviews from one spot. This goes for business owners and consumers alike!

I’d love to hear more from you and your experiences in this topic in the comments below!