1. The statement of identity placement is not quite right; it should be parallel to the base of the packaging.

2. The total container amount is not required to be on the primary display panel, but if you’re going to have it on there, it must be clear to what it is (either matching the per serving amount declared in the Supplement Facts panel on the back side, or, it must clarify if it’s per container/bottle). You don’t want your customer to have to do math when reading your labels so it’s best to spell it out for them right there.

3. The list of ingredients lists only full-spectrum hemp oil. Because most hemp oils use a carrier oil as part of the manufacturing process, it’s unclear what else is in the bottle.

4. The 800 number could be determined to be inadequate because the requirement is the name and place of the business. This product could come in a box with that additional information, which would suffice. However, customers will likely throw the box away, which is why it’s best to have the same information on bottle and box, as much as will fit.

Label No. 2

1. A Supplement Facts panel is missing.

2. The information panel, where a Supplement Facts panel would go, is formatted incorrectly. The ingredients shouldn’t be boxed in.

3. The statement of identity is missing.

4. The instructions, while on the front panel, are not easy to read. And, people are expecting them to be in a different place because it’s uncommon to have instructions for use on the front of a package.

5. A company website is listed, but the contact information should go beyond that. If you’re going to include only a website, and not a business address, you should ensure the website is working and there is a place for consumers to contact you.

6. The text "Helps with sleep disorders" is a direct claim, which is not accepted for dietary supplements, per DSHEA guidelines. It needs to be reworded to have an acceptable structure-function claim, such as "Helps promote restful sleep."

Label No. 3

1. The Nutrition Facts panel is not appropriate for a supplement. Because this product is a capsule, it’s misbranded.

2. If you call out a nutrient on the front panel you must be specific about what that is. For capsules, this should not be the total amount in the bottle—it needs to be the amount per capsule per serving.

3. The language "Hemp-derived cannabidiol" makes this product appear to be an insolate, not an extract from a plant (full spectrum extract with other cannabinoids).

4. The language "Pure CBD" is more indication that this isan isolate and therefore not allowed at Natural Products Expo.

Label No. 4

1. The "Active Ingredients" label is almost right but it can’t be called that; it needs to be labeled as either a Nutrition Facts panel or a Supplement Facts panel. Because this product is capsules, the intended use is as a supplement, so this label needs a Supplement Facts panel.

2. The statement of identity is missing. It needs to state it's a supplement on the front panel.

3. The language “CBD (from Hemp Oil)” indicates it's an isolate and not an extract.

Label No. 5

Here’s a brand that is checking all the boxes when it comes to its label. Kudos to RE Botanicals! There are a number of reasons why RE Botanicals won a NEXTY for Best New Hemp CBD Supplement, and this is one of them.