Online shopping is great to search for something you want and buy it. But it’s difficult to discover products or find the best new things to buy. A few sites make it much easier to find cool products and trustworthy reviews to purchase.

These sites have different approaches to the problem. Some let influencers and creators recommend the products they use. Others hire reputable experts to review all the available options. And there are a couple of innovative sites based on user recommendations too.

The Wirecutter has been around for some time, but it has really leveled up its offerings ever since it was bought by The New York Times. You will find thoroughly reviewed articles and buying guides on almost anything here.

The site earns its trust and respect with a simple formula. For any product category, it hires the best reviewers (even if they don’t work full-time for Wirecutter) to test every product that seems good on paper. The results are laid bare to read, and the article also gives you other options depending on your budget, along with what other reviewers thought of it.

Best Best List filters out fake reviews from real ones on Amazon, and then matches them to reviews from trustworthy sites like The Wirecutter or The Spruce. Combining the two, it is able to give recommendations for everyday-use, boring things like a spatula.

It still is not foolproof, but hey, it’s better than blindly relying on Amazon.

How do I know all this? Because MKBHD shared his setup on Kit, a site where anyone can create a collection of their favorite products. You can find Casey Neistat’s gear to shoot movies, or gardening tools from Laura of Garden Answer, or almost anything else. Kit lets the creator also add Amazon links and earn money through affiliate purchases, so you are actually supporting your favorite creator.

Browse Kit by categories or creators, or search to find whatever you’re looking for. These are recommendations from people who use the products all the time, which is perhaps the best type of recommendation.

Reddit is a great place to get recommendations from real people about something you want. When someone shares an Amazon link on Reddit, Product Mentions highlights it. It’s a cool new way to discover products on Amazon.

You can see which subreddit and thread the link was posted in, and get a preview of the Amazon photo as well. The site also shows how many other times that link has been mentioned on Reddit, which is a good indicator of how popular and well-recommended it is.