As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

The Standard Spa Miami Beach

|

Miami Beach

,

FL

Garden Sessions: Cleaveland Jones

Unplug at an acoustic music session as Cleaveland Jones brings his samba dub soul funk sounds to the Gardens.

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?

It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

Speakers

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

If Caetano Veloso's bastard son had been born in America’s Bread Basket and raised on a steady diet of Caribbean Cool, the result might sound like Cleaveland Jones. It’s an ever-evolving project. "I've changed my sound over the years and modified things," the self-described "samba dub soul funk" master told New Times back in 2011. "And sometimes that's been tweaking it to find what works here, and what the Miami audience is listening for. But also a part of that is Brazil, and just my own personal interest and affection for Brazilian and tropical music." Cleaveland Jones may be an Ohio transplant, but he is a Miami guy all the way.

Cleaveland Jones is best known for his unique blend of funk, reggae and samba. Originally from Ohio, he discovered his musical voice while living in Brazil, and eventually found his home in Miami. He continues to be inspired by tropical rhythms which are at the core of his eclectic sound. Local newspaper Miami New Times describes Cleaveland’s music “as smooth as any Blue Note record.” Miami Herald, MIAMI Magazine, South Florida Sun Sentinel, WLRN and many more have covered the unique musician. Local writer John Hood said "If Caetano Veloso's bastard son had been born in America’s Bread Basket and raised on a steady diet of Caribbean Cool, the result might sound like Taõ Jones," in reference to Jones’ last record. Cleaveland and his band regularly play at the Regent Cocktail Club on South Beach, and in 2016, the band performed at festivals including Grassroots, Carnival on the Mile, New World Symphony Season Closing Party, Macy’s American Icons, King Mango Strut and Wynwood Life. When he’s not performing or producing music, Jones spends his time shaping future rock stars as Director of the Miami School of Rock. Since embarking on his musical journey, he has collaborated with artists such as Locos Por Juana, De La Soul, Spam All-Stars, G Love, Elastic Bond, Edan Archer and Nicole Henry.

www.facebook.com/cleavelandjonesmusic

Deaf Poets are an American garage/alternative rock duo formed in Miami Beach, FL. The band consists of Sean Wouters (Lead Vocals/Guitar) and Nico Espinosa (Vocals/Percussion). Their music is the embodiment of hard-hitting drums with distortion-soaked guitars.

Wouters' childhood influences, such as Jimmy Page and Kurt Cobain, led the duo to combine elements of 70s rock, with the aggressiveness of 80's punk, and an added aspect of 90s grunge to define their sound. The duo met in elementary school; and during their high school years, they went through a long process of musical experimentation, which ultimately led to the founding of Deaf Poets.

The duo cemented their place in the South Florida indie scene by performing at numerous music venues across the city such as, Churchill's, Bardot, Gramps and Grand Central ultimately earning the title, “Best Band of Miami” in 2014 as well as being apart of the, “20 Most Influential People of Miami” award in 2015, by The Miami New Times.

Their single, “Degenerate Mind”, from their debut album “4150” was selected to be a part of the Tony Hawk Pro Skater 5 video game soundtrack and was also featured in Classic Rock Magazine's compilation CD in 2014.

Deaf Poets have become regulars at iiiPoints music festival, performing for four years in a row, alongside acts like Mac Demarco, Unknown Mortal Orchestra, Diiv and Thievery Corporation. In 2015, Deaf Poets supported the indie dance duo, Matt and Kim, throughout their Florida tour dates. They have also shared the stage with Best Coast,The Naked and Famous, Andy Rourke, The Ettes, Pujol, Jennie Vee (Courtney Love), Ted Leo and The Pharmacists, and The Peach Kings.

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”