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The independent company sought to immediately redefine its core mission and brand strategy, reflecting its aim to become a global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services.

Diversey, Charlotte, N.C., launched a new brand identity, vision and values to ensure a prominent spot across a range of sectors, including building care, healthcare, hospitality, facility management, retail, foodservice and food and beverage.

Check out the March edition of Refrigerated & Frozen Foods: Top 150 Frozen Foods Processors Report, best food safety practices, the future of blockchain technology, solar powered solutions, and much more!