In my mind, it was a chocolate bar that you would put back in your mouth after it left your anus. Either something completely indigestible, or a fibrous bar that would form a loop between your butthole and your mouth. But your picture also works I guess.

Maybe to you, I however can taste a difference.
The new confectionery company is owned by Kraft, which are notorious for producing packaged **** for consumption.
They changed the recipe so I switched to galaxy awhile back.