Penske Racing’s Brad Keselowski will begin his NASCAR Sprint Cup Series title defense in the season-opening 55th annual Daytona 500, which will mark the debut of the new 2013 NASCAR Sprint Cup Series car. Dubbed “Gen 6,” the new-look sixth generation cars highlight greater brand identity for the manufacturers.

Matt Kenseth, who won the 2012 Daytona 500 with Roush Fenway Racing, will attempt to be the first driver since Sterling Marlin (1994-1995) to win “The Great American Race” for a second straight year with his new team Joe Gibbs Racing.

Tickets for NASCAR’s biggest, richest and most prestigious race – the 55th annual Daytona 500 on Sunday, Feb. 24 – start at $65 and are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

For the second straight year, the Speedway is offering special youth pricing for the Daytona 500. Children 12 and under will receive 50 percent off all backstretch grandstand seats for the Daytona 500 while supplies last. In addition, children 12 and under are free in the Sprint FANZONE throughout Budweiser Speedweeks.

Fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR and #DAYTONA500 and #NASCARBattle. In addition, fans can also stay connected with Daytona International Speedway on Twitter, Facebook, Google+ and Pinterest for all the latest news all season long.