Internet Marketing Strategy | Measuring Google Analytics Goals

This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about website conversion. To access either lead post please click either of the links in the prior sentences.

Zippe.biz helps you generate quality leads for your business through your website.

It’s not that I don’t care how long people stay on my site during one visit. It’s not that I don’t care how many pages website visitors view when they come. It’s not that I don’t care how many times a specific video is watched.

It’s that what I care about most is how many people buy, or express an interest in buying.

All that other stuff is of interest and can help me make adjustments to increase the number of sales or leads my website generations, but sales and leads is a critically important goal of my website.