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For the last few months I’ve been on a reading streak, both for the amount and for the quality of the books that I’ve been reading. On top of my daily doses of WSJ, HBR, The Economist and tech blogs (you know… the usual suspects), I’ve managed to read several excellent books. Most have centered …

Today I read a very good article by Alex Turnbull, founder and CEO at Groove (www.groovehq.com), titled “Why I Don’t Stress Over Competition Anymore” (link). It’s a great article, so go ahead and take 5 to read it. At first, I was going to leave Alex a few comments about his article, but after unscrambling …

Much as been said, written and argued in the last few years about the current state of the patent system in the United States, specifically when it comes to software patents and patent trolls (Oops! I mean… Non Practicing Entities – NPEs). I think that most people would agree, certainly if you are in a …

I was going to write a nice long post about my four-steps error recovery and learning technique. But after three days struggling to get the words out of my head and onto this digital piece of paper and making no good progress I’m just going to cut to the chase and give you the cliff-notes …

In 2009, shortly after starting my job at Ask Sponsored Listings and starting to learn about the online advertising industry I wrote the following post (which got lost after the hacking insident in 2012). Thanks to the magic of the web and the Internet Archive I’ve been able to recover it so here it is …

We are pregnant! With those three simple words my whole world changed. All of the sudden, the enormity of what was about to take place in our lives sank in. And boy was I scared. I was scared of the impact that having a child would have in my life, my marriage, career… I believe …

The infamous startup hiring litmus test: “Would I want to get stuck with him/her on an airplane for six hours while flying from New York to San Francisco?” This has to be the dumbest question anyone could ask when trying to hire talent. Why? Because the premise for this scenario has NOTHING to do …

Do you know who your customers are? It’s amazing to learn how many companies get the answer to this basic question wrong. What many don’t realize is that this is at the core for the success of their venture and that, usually if not answered correctly, it can lead to failure. If there is one …

Decisions. All businesses live and die by them. They are the necessary evil that keeps the gears turning and the engine tuned up to work at peak performance. As our startup gets underway, we are discovering that one thing seems to trump the importance of decisions: speed. It would seem that the speed with which …

We have all read about the best ways to implement a development framework for building and growing a product within a startup. From Agile to Lean Startup, Lean Canvas and Customer Development these are all great methodologies for helping you focus on execution and measure your progress. But what about coming up with the seed …

It was only a matter of time. Sooner or later we knew that we were going to make a mistake (luckily we are not alone here: ALL startups make them – still, it’s not enough to take away the sting or the pain or embarrassment of it). Finally, last Friday, September 27th it happened… We …

This is a new section on our Baskit blog: The Obstacle is the Path (the post that inspired us). In it we intend to document discoveries, mistakes and lessons learned in our new venture where we change the way shoppers interact with online brands and complete transactions. Our first obstacle: Getting a Lead investor It …

Much has been said and written recently about companies and startups’ culture. And after reading many many articles on the subject I think a few definitions and clarifications are needed. So lets start with the definitions: perk — /pərk/ Noun: Money, goods, or other benefit to which one is entitled as an employee or as …

I’m an entrepreneur. I breathe and live startups. I’ve been to pitch competitions, participated in product launches and read all the ‘usual suspect’ blogs on a daily basis. I’ve seen and read my share of company announcements and launches… And rarely do I see a company doing a video to launch its services that really connects. What’s even more rare is to hear any one openly talking about such a socially forbidden/taboo subject, specially in high-tech. HelloFlo nailed it! @helloflo

I’m not sure how but I’ve done it. I’ve invented a time machine. I woke up this morning and just like that I was back in 2001. How do I know that? Well, easy… I woke up around 7 a.m., made some coffee, went down to my office, turned on the monitor and started to …

I’ve been in the high-tech/startup world for over 15 years. During these years I have grown from a QA Engineer into a Product Manager. Along the way, I’ve played multiple different roles (as is to be expected when working for small team startups) and I’ve loved each and every one of them. However one role …