Regardless of Kate Moss's controversial lifestyle the drug allegations, the rehab stint, the addict boyfriend American women have been stealing her high-low, boho-chic sartorial style for more than a decade.

What does it take to "re-image" a celeb? The steps are carefully orchestrated, says Boston-based image consultant Evangelia Souris of Optimum International Center for Image Management. "Celebrities need to think of themselves as commodities, and if they're not liked, they won't sell." With Souris' help, USA TODAY maps out the steps that stars can take toward a positive public image:

The family of a man who fell to his death at a party attended by troubled singer Pete Doherty have called for a full police investigation into the incident. Actor Matt Blanco, 30, was found injured outside an east London apartment building where he had attended a party on Dec. 3 and died later in hospital.