Principles

Dale Carnegie’s focus has always been people and relationships. We have strong beliefs about how we should treat one another – from graduates and customers to business partners, vendors, and staff members – to build positive, steady, and profitable business results.

Here are examples of the key Dale Carnegie principles that define us:

Become a Friendlier Person

Don’t criticize, condemn, or complain

Give honest, sincere appreciation

Become genuinely interested in other people

Be a good listener. Encourage others to talk about themselves

Make the other person feel important – and do it sincerely

Win People to Your Way of Thinking

The only way to get the best of an argument is to avoid it

Show respect for the other person’s opinion; never say, "You’re wrong."

If you are wrong, admit it quickly and emphatically

Try honestly to see things from the other person’s point of view

Appeal to the nobler motives

Be a Leader

Begin with praise and honest appreciation

Talk about your own mistakes before criticizing the other person

Ask questions instead of giving direct orders

Praise the slightest improvement and praise every improvement; be "hearty in your approbation and lavish in your praise."