Gartner Research

3 Ways to Differentiate Security Products Designed for IoT

Summary

IoT buyers struggle to understand the value provided by security products designed for IoT. Technology product marketing leaders at security providers must blend segmentation, use cases and business outcomes to better communicate the value to IoT customers.

Table Of Contents

Key Challenges

Introduction

Analysis

Create IoT Target Segments

Clarify Messaging to Speak to IoT Security Use Cases

Wrap Your Differentiators in Stories That Lead With the IoT Business Outcome or Value