"The company that built its fortune on games for kids is now being chided for not being kiddy enough.

Of the three major video game companies, Nintendo has always been the one most associated with kids - sometimes to its detriment. But one analyst says that Nintendo is losing its focus, which nowadays lingers on the DS and attracting a broader spectrum of people - gamers or not.

"Nintendo is focusing its energy on DS, but it has not done that well with it so far in the United States, in part because of a delay in some game launches," BNP Paribas analyst Takeshi Tajima told Reuters news service.

"The company has also been criticised for ignoring the kids' market, focusing instead on capturing women and older adults."

Tajima's comments come as Nintendo sees its profits fall, mostly because of the slowdown of the GameCube as it prepares to be taken out of service. The DS is still on the up, but Nintendo has made a conscious effort to make ever more broadly appealing games, such as Nintendogs and the Brain Training series." [more]