Saffron brings next-gen Video Pass to Chromecast

Saffron Digital has further strengthened its relationship with KDDI, one of Japan’s largest mobile carriers, with the launch of a new version of Video Pass, which has also launched on Google Chromecast. Designed and developed by Saffron Digital, KDDI’s premium video on demand service has been given a complete overhaul with a richer interface to give users a simpler and more visual experience across multiple devices.

The enhanced service, which will now be available across eight platforms including Google Chromecast, Android smartphone and tablet, iPhone, iPad, web, set top box and set top box stick, is designed to increase user engagement with a more attractive and simplified user experience, improved navigation, richer metadata, more editorial, and enhanced recommendations.

“With this next generation Video Pass service, we have listened to our customers and made it easier for them to discover and watch content on any device,” said Hidenori Shima, Deputy Director au Smart Pass Business Department, Advanced Business Development Division, Business Development Sector, KDDI. “Saffron Digital has done a great job with the new service which now surfaces more of the great Japanese and Hollywood videos available on Video Pass. We want to make it easier for users to find the content they like and come back to watch more. Supporting Google’s Japanese launch of Chromecast has been a real honour for us and what a great way to show off our new service.”