Is It Time for Yelp to Sell Itself?

This transcript has been automatically generated and may not be 100% accurate.

... I ... CD ... one balls for Yelp shares ... look all the Reiki to take a little bit of that bit recently ... what does that mean for the company Ralf Winkler her on the Street columnist is to talk about it ... a Google ... his company still vulnerable to any competitive threat to this and what appears ... to be sure thing about selling themselves ... well ... no I don't think they're thinking about selling ourselves in all I think maybe they show it ... because look to Facebook graph surge to lead him out ... not yet ... competitive with Yelp because to get a new Facebook users to contribute a lot alike so I check ins to come up with building illegally Davies of of data so that ... will turn to Facebook when you want a restaurant with the rate now you would be to ... buy ... a bigger threat is a company like a little ... cool maps I mean when you look it okay so first of all let let's let's acknowledge that mobile is the future for all these things write to Selina be using their phones as it's or tolls and four it for all kinds of questions this particular local questions ... by that has to do with maps a ladder that has to do with reviews of local businesses all of its kind a tie together ... and ... cool maps ... the Apple the I phone ... he is kind of a very interesting all encompassing tool that Yelp is going to have trouble competing with ... in the long run so then you start to think strategically about what the new deal ... go here with us and what is that it's that Zagat Survey sofa restaurant which is very good ... the bought from or straddle guys know to be clear Yelp has more years but a ... dent in Google's eyes and it's not clear that to get its users ... by state Goebel plus ... to contribute water is reduced the Dow ... nevertheless there are meaning you can Google is ... much more competitive with Yelp and I think ... well I'm sure he'll actually does acknowledge this but I mean for me personally more people I know ... the using Google maps to Steve that its assaults to answer some extinctions it according to the other three kids to what I do this or that is the heart of prompt a lot of the social media companies that come out over the last couple years ... is that ... the really Neil was one of ... the really seem more like an add on for somebody else's business rather than fully formed a standalone business I think that that the ECB competitors like Facebook and Google ... the NT Yelp's aback your seat this is why he starred ... argue ... what this thing is trading at an enterprise value around one point two billion which is six times expected revenue this year mom talking multiple especially thinner they'll make money and they're not gonna make this a good in the proper want and deserve besting to grow ... in the city is ... now ... but ... still you wonder why why is it that expensive because this is strategic ... Kory still mean we see the fight over maps in on the I phone between Google Apple and you know that look local content good local content is valuable and so they're people who argue ... Yelp ... could be an interesting takeout target for in you these companies that have designs on being a good mobile platform ... Apple ... mean Apple licenses Yelp data today though so it's not clear that we need to mind right aam ... BB Google it if he'll put them up for sale the other copies Micra soft Micra soft as signs of being a big mobile platform ... on the Bing search engine re now I don't think there's ... probably find the minute I think that these maps ... aam but they can probably use the ... above ... the might be obese Company Gilmore attractive potentially ... be and people arguing that deal could be ... an interesting takeout target for ... a number of these businesses if they put themselves up for sale question is I don't think they want to ride ... with me sharing via ... I'm Ralf Winkler thank very much appreciated ...