Murdoch opts for 21st Century Fox as name for entertainment company

When Rupert Murdoch's News Corporation is split into two, the entertainment division will be called 21st Century Fox, reports the Los Angeles Times. The newspapers and publishing division will retain the News Corp title.

The paper reports Murdoch as sending an email to employees saying: "After much exploration, and valuable input from our executive team, we've chosen the name 21st Century Fox to take us into the future.

"21st Century Fox is a name that draws upon the rich creative heritage of Twentieth Century Fox, while also speaking to the innovation and dynamism that must define each of our businesses through the 21st century."

Murdoch will be chairman of both companies and chief executive of 21st Century Fox.

The entertainment company will include BSkyB, the 20th Century Fox film studio, 20th Century Fox Television studio, Fox Broadcasting network, Fox News Channel, FX, Fox Sports, National Geographic channels and interests in various TV broadcasting companies across the world.