LOS ALTOS, Calif. - Amzeal -- Afero, the next-generation IoT platform company, is working to make connected products more secure so that consumers can put their trust in the Internet of Things. A recent article in TechCrunch served as yet another reminder of security flaws in connected devices, flaws that erode customer confidence and destroy brands. In this case, attackers could gain access to homes through smart locks, without permission.

In IoT, millions of connected devices can become vulnerable all at once, requiring a whole new approach to security and simplicity. The Afero security model provides proactive and reactive end-to-end security every step of the way. When IoT products are Secured by Afero, each device is uniquely protected with a hardware root of trust and the enforcement of security best practices. Secured-by-Afero means device security is end-to-end, and from inception. It covers the device supply chain, the device, mobile app, and cloud, and it starts from the moment the device is manufactured.

"Security is the grand challenge of the Information Age," said Joe Britt, Afero co-founder and CEO. "If users can't trust IoT products, the technology becomes useless. The only way to approach it is to make security the design center of every IT, OT, and IoT project. The Afero IoT Platform has proven itself as a unique secure connectivity and insight solution to companies looking to create trusted IoT products."

The Afero IoT Platform software has established a strong reputation for security, speed, and robustness. In addition, Afero has built a strong set of partnerships across the IoT technology spectrum, including notable projects developed with Kenmore, D-Link, and Mitsubishi UFJ Financial Group. A recent independent study of the IoT patent landscape, conducted by Parola Analytics, placed Afero in the Top 5 IoT organizations globally.

The Afero next-generation IoT platform accelerates time to market, provides hardened security from sensor to cloud and from factory to customers, simplifies onboarding to help maximize customer connections, and uses data ontology to streamline machine learning. The Afero Platform is supported by elastic, multi-cloud services that deliver reliability, responsiveness, and a new software engineering model that unifies embedded, mobile, and cloud development.