Beverly Hills, CA (February 22, 2018) – Good News, Zinfandel is growing in popularity! 2017 reports show increased prices and very tight supply! Did you know that Zinfandel is known as California’s heritage grape?! In honor of our heritage grape, Montage Beverly Hills and WineLA join together to host Elevating Zin on May 16th, 2018.

Zinfandel is an important and historical crop to California’s wine industry. Growers and Producers agree, the future is about elevating the quality and the reputation of the grape. Zinfandel needs to be considered a fine wine to succeed going forward and now targets those that collect cabernet, meritage, and popular blends. Zinfandel is planted in some of the most valuable soils in Napa, Sonoma, Paso Robles and areas in between.

Come and meet the winemakers and namesakes’ for a night of Zin! With over 17 notable wineries set to participate in the festivities, Montage Beverly Hills and WineLA expects to welcome hundreds of wine enthusiasts to celebrate the "Crème de la crème" of the Zinfandel community!

The evening VIP event will begin at 6 p.m. This experience includes an intimate tasting hour of older-vintage wines with an amazing list of winemakers and heavy appetizers ($125 advanced and $150 at the door). The 7 P.M. General admission($69-79 advanced and $95 at the door) includes unlimited tasting and tray passed appetizers, as well as, access to the charity silent auction containing lots of collectable and large format wines. Auction will benefit the TJ Martell Foundation and Zinfandel Advocates and Producers (AKA ZAP).

Meet with the who’s who of Zinfandel producers while enjoying unlimited wine tasting, great MONTAGE cuisine and a wonderful audience. WineLA welcomes wine fans of all experience levels. Prices subject to change as we approach the event.

For more information about Elevating Zin or to purchase tickets - visit www.winela.com/elevating-zinfandel

About WineLAWineLA is about enhancing the wine culture of Los Angeles one event at a time. To do so, wine must be in rhythm with fashion, music, food and other beverages. It must take advantage of the geography, the architecture and the centers of interest. Los Angeles is a giant playground with an amazing array of venues, spaces, wine bars, restaurants, beaches, rooftops, gardens, and magical views. We are a part of the LA lifestyle, the wine lifestyle, and celebrate the people, the place and the passion.