New ATC CEO: “there’s no one size fits all”

New ATC CEO: “there’s no one size fits all”

New ATC CEO, Chris Hubbard, is stepping into his role with a promise to move away from a "one-size-fits all" approach to education.

Hubbard was appointed at ATC last month and replaces founding CEO Trevor Wilson as head of the educational institution - one of New Zealand's largest Private Training Establishments (PTE's).

ATC's four divisions are Vision College, TrainMe, Instant, and Leadership Development New Zealand. It has campuses in Hamilton, Christchurch Auckland and Pukekohe.

And with Chris's appointment comes a personal passion to tailor education to suit individual needs.

"I believe education is like business; in-that you've got to start with the customer and his or her needs. Unfortunately education doesn't have a very good history of being customer-focused. A lot of institutions' programmes are very 'one-size fits all.'

"For years we have assumed people's knowledge is the same because we teach a class full of people the same information. We then expect them to regurgitate it so we can assess, mark and give them a ticket to move on."

"This is not how natural learning works. Natural learning is individualised, it's socialised, it's constructive, and it builds on what you already know."

"At ATC, we don't want to simply distribute mass information, we want to tailor it to meet individual needs, and we will continue to work on teaching strategies that deliver useful content that builds on what people already know.

"Our aim, across all our courses, is to focus on the student experience first and then make sure we more than meet government requirements, rather than the other way around."