Recognizing Fakers

Ethnio captures the referring URL for each response—if it’s not a page you placed the code on, it may be from one of the “free stuff” lists on the internet. This is unusual, but it can happen especially if your incentive is large.

Be sure to include an open-ended question about why the respondent visited the site in your screener—the responses to that will give you the best idea of whether the person is for real.