Category: Billing Dashboard Features

Ok, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard. If so, the Dasheroo Push API can help out.

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

Your internal sales system so you can see how any social media is working to drive sales

Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.

Your number of new customers from your internal systems

Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

We’ve been on a tear with feature releases for your Dasheroo dashboards release the first part of this year with Infusionsoft analytics, our Push API, our Zapier Integration with hundreds of apps to connect to and now Alerts.An alert is simple; within a given day, if a metric you track reaches, goes above or below a certain threshold, you get an email. What is this good for? You might want to know…

If you’ve got an amazing day of website traffic, double what you would expect, or conversely you want to know if it dips too low.

We’ve been on a new release tear. Our Product Managers Nivi and Dharini working closely with our integrations team are on fire pushing out new integrations and insights for you to add to your dashboards and this one is far from a slouch! This time we went back to a few integrations to add more insights to our growing list of metrics we track: Instagram & Facebook Analytics, Google Analytics and Stripe.

Also many thanks to Court, our QA Manager who works tirelessly around the clock testing our code, especially when we have this many releases we’re juggling.

Reach broken down by Organic and Paid reach over time – This is great to see if your paid performance does better than your organic, then you can choose how to spend your marketing dollars.

​​Impressions, Reach and Engagement on one insight together – Instead of viewing each by itself it’s great to see them together.

Post Consumptions by Type – This insight can provide a measure of engagement beyond traditional engagement metrics such as likes, comments and shares. There are 4 types of consumptions – link clicks, photo views, video plays and other clicks. Other clicks correspond to likes, comments or shares that generate stories.

Negative Feedback – The number of times people took a negative action by 4 types – hide clicks, hide all clicks, unlike page, report spam. You can view when you’ve been posting and how often and match if people are ‘dis’ liking your content and act accordingly.

We caught up with a Dasheroo user Jeff Hunter, Founder of VA Staffer, a global virtual assistant marketing agency that specializes in managing social media marketing for a number of clients. We always love when we get more insight on how our users really use our dashboards so we fired a few questions Jeff’s way.

How many employees work at VA Staffer?

Jeff: We’ve got 35 employees in total, 4 here in the US, 1 in India, 1 in Brazil, and the rest are in the Philippines. We’re truly global!

What did you use before you found Dasheroo dashboards? How long did it take you to gather your metrics?

Jeff: We used the old method of logging into each of application separately, trying to use Twitter, Facebook, LinkedIn, Youtube, Pinterest, Google Analytics, Stripe, Paypal, email autoresponder performance and list goes on. For us the time it took was a huge problem – probably a good hour or two to dig in, analyze, and then create actionable intelligence based from findings. With Dasheroo, we log in (PS. I LOVE the mobile app), and I can view our company’s key performance indicators immediately.

What were the most important features you needed in a dashboard for VA Staffer?

Jeff: Monitoring our social media dashboard for both social metrics and website growth are by far the most important. The convenience of our received payments for both paypal and stripe are very useful for me to quickly see how we’re doing compared to our forecasting.

Did you gain any new insight using Dasheroo?

Jeff: Absolutely, comparing social media campaigns and email campaigns was a huge benefit for us. It’s great to see how effective campaigns are in an instant, it gives us the intelligence to refocus efforts on what’s working, and not miss opportunities by wasting time researching our own data.

Does more than one team member use Dasheroo? What other functions in the company?

Jeff: We have several team members, and as a virtual assistant marketing agency we’ve rolled it out for a number of our clients. We have clients that have Shopify stores that love the instant dashboard portal, as well as the top products. We also manage several social media campaigns for dozens of clients and we’re able to review performance and offer measurable results with goal setting so it grows our relationships. It’s a huge selling point for our company, since social media is a huge mystery to even the most developed companies who have still failed to master measurement of success.

Many of you have been asking about tracking your ecommerce KPIs in your Dasheroo business dashboards. So we’ve been working hard to provide you with PayPal and Stripe which have been released and now we get to add to that with a Google Analytics Ecommerce dashboard.

Here’s what you’ll get:

Revenue

Trending insight of revenue per day over time for the given time period.

Stats like total revenue, average revenue per order, conversion rate & number transactions

Top Products

Leaderboard insight listing the products that generated the most revenue by product name

A tabular insight

Conversion Rate

Trending insight of conversion rate for your storefront.This is the percent of visits in Google Analytics that resulted in an ecommerce transaction

Total conversion rate for the time period and the total number of transactions in the specified period of time

Recent Transactions

Tabular insight of the most recent transactions in your storefront during the given time period. This will include the transaction details like amount, customer details and date.

Revenue by Source

Breakdown of your revenue by source represented as a bar graph

Revenue by Medium

Breakdown of your revenue by medium represented as a bar graph

Revenue by product category

Leaderboard insight listing the product categories that generated the most revenue represented as a tabular insight

Revenue by Product SKU

Leaderboard insight listing the product categories that generated the most revenu represented as a tabular insight

Quantity

Trending insight of the number of units sold by your storefront in the given time period.

Total quantity sold and total revenue are metrics shown in the insight.

Best Selling Days

Leaderboard insight of days when your storefront made the most revenue represented as a tabular insight with date and $ amount of revenue.

Mashups

Transactions vs Sessions

Revenue vs Sessions

Revenue vs Transactions

So if you’re in the business of selling, you can have your own Google Analytics ecommerce dashboard!

We’re in release heaven here in Dasheroo. In just a month we’ve released PayPal, Stripe, an iOS app plus a TON of under-the-hood much needed stuff that you don’t see but it makes the expectation you have the things should just work, happen.

We selected our booth (ok “pod”) right next to MixPanel and VistaPrint at Salesforce.com’s annual event here in San Francisco! And you can bet we’re wearing our orange! We’ll be demoing something pretty nifty at DF15 so stop by if you’re there. You can get free expo hall passes here we’re told.

Upcoming Dashboards and Insights

We’re hoping to add to our ecommerce-billing-payments dashboards with a Shopify dashboard in the coming weeks. So those of you selling stuff and using this great tool for your shopping cart will be able to see your metrics.

We’re diving back into our Google Analytics Dashboards and coming up with insights for Google Analytics E-commerce Insights. We’re sticking with the question “how much am I making off of my marketing” dashboards. Following onto that will be Google Analytics Campaigns and Goals insights. Now you’ll be able to see right from Dasheroo if all of those efforts you’ve been working on are paying off in terms of sign ups or cold hard cash!

We’ll be exhibiting at Dreamforce in a few weeks, that’s Salesforce.com’s annual event. Josh and I are busy getting together our presentation since we’ll be demoing theatre style at the conference!

We’re going to Las Vegas for OneCon, a three day event in October where Constant Contact Solution Providers and Authorized Local Experts from all over the world are invited to network and learn from each other, Constant Contact executives, and small business experts. And since we’re an integrated partner where you can get your Constant Contact dashboard free right in your Dasheroo account.

In our never-ending attempt to gain placements in the SERPS we’ve got a new landing page for the keyword “small business dashboard”. We’re making pages for all of the keywords we want to be found for.

We are super excited for this release (partially because Stripe is our billing system) because many of our users have asked us for this and we feel we did a GREAT job at this all-new Stripe dashboard. If you can’t get enough of your subscription KPIs check out all of the amazing payment insights you now have access to!

Average Revenue Per User – ARPU is a valuable metric for subscription businesses to track revenue growth. It is the average revenue the business makes from one customer.

Monthly Recurring Revenue – Monthly Recurring Revenue is an important metric for every subscription business to track.It is considered to be a measure of predictable and recurring revenue for a subscription business. We calculate MRR as total recurring revenue in a month minus the refunds.

Revenue vs. Refunds – This insight compares your revenue your business generated with the amount of refunds in the given time period. You will want to maintain a good balance between these two.

Stripe Fees – Stripe charges you a certain fee so that you can accept payments and use their services. This trending line graph shows you how much you spend in stripe fees in a given time period. This is a cost your business incurs and is a good metric to keep track of.

Refunds – Refunds issued by your Stripe account are represented as a trending line graph in this insight. This gives you an overview of how many refunds you have issued and whether it is trending up or down.

Recent Activity -The recent activity insight lists the most recent transaction in your Stripe account along with the status of the transaction and the $ amount involved. Activity can be a payment, a subscription, an upgrade, a downgrade, a refund etc

Refunds By Plan – Refunds issued by your stripe account are represented as a trending line graph in this insight. This gives you an overview of how many refunds you have issued in specific plans and whether it is trending up or down. You can choose up to 5 plans to view this insight.

Net Revenue – Net Revenue is the revenue your business generates after accounting for refunds, Stripe fees etc. This insight shows a trending line graph of your business’s net revenue in the given time period. The net revenue in this insight is calculated across all your stripe plans.

Net Revenue By Plan – Net Revenue is the revenue your business generates after accounting for refunds, Stripe fees etc. This insight shows a trending line graph of your business’s net revenue in the given time period for specific stipe plans. You can choose up to 5 plans to view this insight.

Customers – This insight shows you a trending line graph of the number of new customers who sign up for your business. In the given time period you can see how this number trends. This will include customers across all your Stripe plans.

Customers By Plan – This insight shows you a trending line graph of the number of new customers who sign up for specific plans your business offers. In the given time period you can see how this number trends. This will tell you what your popular plans are how many users sign up for them.

Upgrades – View the number of customers who have upgraded to a higher plan and how it is trending in the given time period.

Downgrades – This insight shows a trending line graph of the number of downgrades in the given time period. In a subscription business upgrades and downgrades happen. It is important to keep track of upgrades and downgrades as they affect your revenue numbers.

Failed Transactions – This insight provides a list of recent transactions that failed along with reasons why.

In an effort to get billing dashboards out to the masses we are super excited to announce that we’ve just released PayPal Dashboards! A large number of you have been requesting this for some time so we thought it was pretty important to get this out to you. Without further adieu here are the insights you’ll be able to add to your Dasheroo business dashboards to rock and roll your business.

Product Leaderboard – View the products you sell the most in a given time period

Transactions by Type -Transactions in PayPal can have many different statuses. This insight shows the different types of PayPal transactions in your account including completed, failed, refunded, pending , cancelled reversal etc.

PayPal Fees – Paypal charges you a certain fee so that you can accept payments and use their services. This trending line graph shows you how much you spend in PayPal fees in a given time period.

Refunds – Refunds issued by your PayPal merchant account are represented as a trending line graph in this insight. This gives you an overview of how many refunds you have issued and whether it is trending up or down.

Dasheroo’s Most Revenue PayPal dashboard insight.

Most Revenue – This insight shows a list of transactions in your PayPal account that contributed to the most revenue in the given time period. This helps you identify transactions that make the most money for your business.

Most Recent Transactions – The most recent transactions in your PayPal account are listed in a tabular format. Apart from the name of the transaction, details like the $ amount, fees charged by PayPal for the transaction, the net amount, status and the total balance remaining in your PayPal account at the end of that transaction are all listed.

Revenue – The most recent transactions in your PayPal account are listed in a tabular format. Apart from the name of the transaction, details like the $ amount, fees charged by PayPal for the transaction, the net amount, status and the total balance remaining in your PayPal account at the end of that transaction are all listed.

However you use PayPal you’ll be able to track your revenue and as always your feedback is hugely appreciated so tell us what we could be doing better!