His evidence comes from a 2013 survey by the UO Office of Sustainability. He zooms in on answers to two questions: One that asked UO students what influenced their decision to come to Eugene after checking out UO and the alternatives; and another asking faculty, staff and students what factors the UO should prioritize, from research excellence to affordability.

In both cases, the interest in athletics was rock bottom among students, according to survey results.

Or, as Harbaugh put it, "According to the data, it ranks down there with our urban farm and recycling program."

The study linked to in his post says nothing about its methodology, sample size or response rate. So there are lots of reasons to question its findings -- not just the packed student section at the stadium, the pervasiveness of Ducks attire or Eugene's reputation as TrackTown USA.

Surprisingly, however, the Office of Sustainability chose to make a full-color presentation about the results -- even though they show low campus interest in sustainability as well.