That’s right - we’ve got a piping fresh email marketing manual just out of the oven. Marketing Online: Surveys and Email Polls is a masterpiece of succinct campaign science. Think about it - you’re an email marketing guru, you know how to design a breathtaking campaign and your open rate is really taking off. “Surely there isn’t any more to online marketing than that,” you say. On the contrary, there is a wealth of customer feedback just waiting to build your next campaign. And don’t call me Shirley!

What comes next is you taking the initiative to design a custom survey or poll to get to the root of what your subscribers want. The ability to send video emails, beautiful HTML templates and scheduled drip campaigns is but the icing on top of the delicious email marketing confection. The real benefit of online marketing (the filling, if you will) comes from being able to solicit advice, suggestions, comments or even complaints from your recipients. The advertising world is no longer a bland and static TV dinner - it’s an interactive buffet of choices.