Porn company Naughty America announces plans to shoot 4K videos

Your ultra-high-definition television will soon offer even more eye-popping entertainment — of the adults-only variety. According to the Wall Street Journal, pornographic film company Naughty America plans to spend hundreds of thousands of dollars to upgrade its shooting to 4K — meaning adult flicks with crisper, clearer, more up-close-and-personal resolution. Andreas Hronopoulos, the company's chief executive, told the WSJ that the investment was significant enough to sink the company if UHD technology didn't take off, largely because of the significant costs associated with the storage and editing processes necessary for 4K footage. “The closer we can come to making it feel like you're there, the more successful we are,” Hronopoulos said. Naughty America isn't the first adult filmmaker to get into the 4K game.