Ash Rishi, CEO of a U.K.-based digital marketing agency, argues that storytelling can help increase patient engagement. His suggestions? Reveal something personal, take patients on a transformational journey from beginning to end and tap into emotion.

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There is an open call to apply for ECOSOC
consultative status with the UN before 1 June 2014 to be considered in 2015. This unique opportunity enables NGOs to
exchange knowledge and get access to the ongoing work of ECOSOC, to its many subsidiary bodies, to the various human rights mechanisms of the United Nations, ad-hoc processes on small arms, as well as special events organized by the President of the General Assembly.

Alexandra Bornkessel

Working at the intersection of passion + purpose, let's inspire positive social change. To play our part, this site highlights the growing movement of social marketing and its evolution using social innovation and social technology.