Washington Post Tests Personalized News Program — If you're tired of seeing the same news as everyone else, The Washington Post is now experimenting with personalized headlines. — That experiment is called Personal Post, and it's available at personal.washingtonpost.com, where you'll see a river of content that you can customize.

Los Angeles Times launches new membership program — Starting March 5, online readers will be asked to buy a digital subscription at an initial rate of 99 cents for four weeks. Readers who do not subscribe will be able to read 15 stories in a 30-day period for free.

Rupert Murdoch's Sun on Sunday sets on his empire — At 80, News Corp's boss still has an instinct for a good story and the will to change a media narrative - but time is not on his side — Murdoch has crossed a certain Rubicon with the frantic launch of the Sunday Sun.

Red Cross in Syria fails to evacuate reporters — BEIRUT (AP) — A Red Cross team evacuated 27 people from a besieged neighborhood in the Syrian city of Homs on Friday but apparently failed to get out two wounded Western journalists and the bodies of two others killed by government rockets.

Condé Nast U.K. Launches Wired Consulting — WIRED FOR PROFIT: The U.K. edition of Wired magazine is getting into the consulting business — and the editors are doing the heavy lifting. Condé Nast U.K. said Thursday that Wired Consulting will be a bespoke business consultancy …

A New App for Citizen Journalists — Rawporter joins an increasingly crowded field — Rob Gaige and Kevin Davis were having a drink at Dandelion Market in Charlotte, North Carolina, when a car crashed into the restaurant next door. — “We saw a number of people recording the excitement …

Who cares if a politician buys a newspaper? — Philadelphia has gone all hinky at the prospect of an investor group headed by former governor, former mayor, former district attorney, and former head of the Democratic National Committee Ed Rendell purchasing Philadelphia Media Network …

Tweeting the Oscars: I'd Like to Thank My Twitter Followers — Turning snarky commentary into network strategy: A social-media guide to Oscar night. — This year's Academy Awards broadcast may not set any TV ratings records. But it's poised for a shot at another title: It could be the biggest night yet for social media.

David Pogue is Only Competent to Review Gadgets — David Pogue weighed in yesterday about the Nightline piece. — I have been trying to engage with Mr. Pogue, but it hasn't gone well. — I hate to take the gloves off, but I feel like there's little choice after this latest column.

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