Modern businesses and organisations have access to an increasing amount of information. This includes private internal information such as product usage, user profiles, and sales history, as well as public external information such as data on demographics, economic growth, and weather patterns. Despite this opportunity, traditional technologies and approaches often restrict access to only a small number of specialists. To reach out to a broad set of users and democratise this knowledge requires fresh thinking in areas such as data access, computation tools, interface construction, and deployment. This talk will review the general issues and show how Wolfram Research’s experiences with Wolfram|Alpha and Mathematica give some innovative techniques to solve this key problem.