READING, ENGLAND, May 23, 2014 /24-7PressRelease/ -- Following research earlier this year that claimed "brands that use human elements are better at connecting with consumers," Reading-based Atlas Outsourcing highlights how utilising direct marketing strategies can contribute to creating a greater level of transparency and consumer trust.

On 12th February 2014, journalist Mindi Chahal for Marketing Week published an article about how brands use a human approach to connect with consumers. The article, which was titled 'How to be a 'human era' brand', highlighted how consumers are more in favour of brands that behave like consumers. With so much competition in today's market, analysts are studying the shift in relationships that require brands to behave like humans in order to generate trust and loyalty to a brand. This has been branded 'The Human Era'. Based on a survey of 5,000 consumers about 300 global brands, results revealed industry leaders included John Lewis, Disney and Yo! Sushi.

The Marketing Week article outlines the key characteristics that define 'human era' brands include being open, honest, talking and acting like people and being exciting and empathetic. Head of marketing at First Direct, Lisa Wood says, "People want to buy from brands that are like themselves and therefore will support them."

Atlas Outsourcing, an outsourcing solution within the sales and marketing industry, agrees that being a 'human brand' will help businesses perform better. As a business that prides itself on its high level of customer satisfaction and interactions, Atlas Outsourcing highlight how utilising a direct marketing strategy can help achieve a greater level of transparency and consumer trust. The firm executes direct marketing campaigns as this method enables them to speak to customers in person, building rapport and loyal relationships. Customers appreciate Atlas Outsourcing's efforts to address them in person, making them feel more valued. The Reading-based firm believes that if more businesses implement direct marketing campaigns into their business model, they will immediately see an increase in results.

Atlas Outsourcing is an outsourced sales and marketing firm located in Reading, Berkshire. Hired by businesses who are less experienced in sales and marketing, Atlas Outsourcing specialises in event marketing campaigns, where they interact with customers at retail and private site venues. The firm claims their direct marketing method not only provides excellent customer service but also generates new custom for their clients.

Atlas Outsourcing is an ambitious outsourced sales and event marketing startup firm in Reading, Berkshire. At Atlas Outsourcing they concentrate on delivering face-to-face sales techniques via promotional event marketing campaigns. The more traditional forms of marketing such as television, radio, print, leaflets, mailers and the Internet can create brand awareness however, they don't all guarantee results. their direct and personalised approach not only provides great customer service, but also new custom for their clients.