Brand Wagon News

India is predominantly a local language content consumption market with Hindi, Tamil, Bengali, Marathi, etc ruling the charts; and English language content will always have a limited audience footprint.

President Francis J Underwood, in the latest season of the popular US drama House Of Cards famously said, “Let there be chaos!” And chaotic times are indeed ahead for the English entertainment and movie genres in the Indian television industry.

When an organisation’s culture is questioned — the ramifications can be multiple; from investors losing confidence to consumers shying from using your services. Uber, reeling from various scandals that have surfaced over the past few months, is also witnessing a weakening leadership

Often referred to as the ‘Father ofModern Strategy’ Michael Porter, Bishop William Lawrence University Professor at Harvard Business School,was in India recently and spoke to BrandWagon on myriad topics.

MUMBAI-BASED HOME textiles brand Welspun has its task cut out for FY2017-18. With an aim to be a $2 billion, debt-free company by 2020, the company is weaving strategies for global growth and expansion.

I love my work because it is a different day, every day. The continuous challenge at the workplace keeps me excited and on the go. However, my hectic schedule and extensive travel routine can be challenging sometimes.

A few decades back, ‘advertising’ holding companies moved on from holistic offerings to become specialist agencies like creative, media and PR with an aim to unlock value, market capitalisation and buying power.

The ad showcases various women in different situations such as walking in high heels, presenting a bouquet of flowers to a soldier or crying in public, with a voiceover saying things like, “Aren’t you glad that you were born a woman?

“I don’t read books, I prefer listening to them on Audible. I am currently reading How Google Works by Eric Schmidt, and A Long Road To Freedom, Nelson Mandela’s autobiography.” says Rajdeepak Das, CCO, Leo Burnett, South Asia.

With booming digital video consumption, telecom and DTH operators don’t want to miss the bus and have launched their own OTT platforms. Will these ancillary players manage to grab a share of the OTT pie?

A combination of the distribution strength and established payments network of telecom and DTH operators along with the content creation capabilities of large media houses could help in providing a superior experience to the user.

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more

Under the Samsung Carnival on Amazon India, there is a flurry of products that have a hefty amount of discounts. From smartphones to Televisions to large appliances such as air conditioners, refrigerators and washing machines, with Samsung Carnival sale, Amazon India is giving away a lot of electronic items with unbelievable offers.

The all-new 2018 Maruti WagonR has been snapped completely disguised, revealing its design language. The car is expected to be launched in India in the coming weeks and it will demand a considerable premium over the price of the current generation model.