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www1 and www domain

I have a client who has an e-commerce business. My client does not want to fill the pages with too much content and has set up a www1 version with the same domain-name as the www.

The plan is to create a lot of content and push www1 in ranking and then sending users (via links) to the www for ordering. Although there will be no duplicate content published on www and www1 this seems like an odd strategy, especially since the www already has a good page rank, and I'm not sure about how engines view a www.domain.com and www1domain.com situation even with unique content in each.

4 Responses

Google understand when it's looking at an eCommerce site and it does not expect lengthy articles on each product. So if I was you I would focus on creating product descriptions as useful and unique as possible and allow customer feedback and reviews which will grow your natural content.

Focus your links towards the main domain / categories / product pages. If you do have articles use them to point relevant anchor text links (in moderation) to products they describe.

Hi, thanks that's about the advice I gave my client, but if they decide to go through with the www1 solution I want to ensure that at least it doesn't make matters more complicated for the main domain, and that it is possible to rank well also for the www1 by creating quality content.

They will be treated as seperate sites, to us www1 and www may seem very similar but to Google it will be two separate things. Even http:// and http://www. can be two different sites. So from that point of view I say you are safe given that you're not duplicating content in ways that I may not be aware currently.

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