Monday, April 24, 2017

With those words Hulu's TV remake of The Handmaid's Tale is probably one of the most eerily timely series to tap into the mood of the country (and world), especially women, at this moment in time.

Based on Margaret Atwood's 1985 novel of the same name, that was also adapted as a movie in 1990, the story takes place in the dystopian near-future ruled by a totalitarian and Christian-fundamentalist regime.

The government of Gilead rules the former United States amidst a Civil War and subjugates its female citizens, not allowing them to work, control money or even read.

Environmental pollution has led to widespread infertility and young fertile women, called Handmaids, are assigned to the homes of the powerful and elite, forced to have sex with the men in order to become pregnant and continue the privileged family bloodline.

Elisabeth Moss plays 'Offred', a Handmaid assigned to an elite Commander (played by Jospeh Fiennes) and his wife, who can remember a time before when she had her own name (her current one is derived from her master 'Fred'), her own daughter and life.

Even though she faces the strictest scrutiny of her every move, maybe now is the time to object to her treatment, resist, rebel, because sometimes you just can't take it anymore.

These blurry 'Object' teaser billboards for the TV remake were spied high above Beverly Boulevard, along West Hollywood's Sunset Strip and above Pico Boulevard from April 4 to April 12, 2017.

The use of the word 'Object' has a clever double meaning, it's how the Handmaids are regarded as mere property, but also hints at these women opposing and protesting their treatment.

Meanwhile the follow-up 'We will bear no more' billboards were spied along La Cienega Boulevard and above Beverly Boulevard on April 21, 2017.

Fans of Elisabeth Moss can also enjoy all these Mad Men TV series billboards, and we know how the worm turned in that period drama.
This new Hulu series also features the talents of Orange is the New Black's Samira Wiley,The Leftovers Ann Dowd, Yvonne Strahovski, Max Minghella, Alexis Bledel and more besides, so it should make for dramatic viewing on the streaming service.

Let's hope in real life things never get this bad for women in the land of liberty and the free, in fact, it's up to us to make sure it never does. Object. Resist.UPDATED: From the looks of reviews Hulu may have a hit on its hand with The Handmaid's Tale.
Let's see if this Emmy consideration billboard snapped along Venice Boulevard on May 22, 2017, can help garner some accolades for the show and its stars.UPDATED: Here's another Emmy consideration ad creative, this one also featuring Samira Wiley, spied above Hollywood's Cahuenga Boulevard on May 27, 2017.
And another different Emmy FYC billboard spotted along West Hollywood's Sunset Strip on June 9, 2017.
Plus this additional ad creative was snapped further east along Sunset Boulevard on June 12, 2017.
And here's another billboard promoting Elisabeth Moss for her harrowing and intense portrayal as a handmaid, snapped along La Cienega Boulevard on June 28, 2017. Let's make sure a world like this never comes to pass #Resist.UPDATED: You can tell Hulu really want some acknowledgement for their chilling adaptation of The Handmaid's Tale with all these Emmy billboards, including this ad creative spotted high above Beverly Boulevard on July 8, 2017.UPDATED: The Handmaid's Tale of rape, forced servitude, misogyny and totalitarianism obviously resonated with Emmy voters as the show's debut season garnered thirteen nominations, including for Outstanding Drama Series, Outstanding Lead Actress in a Drama Series (for Elisabeth Moss), Outstanding Supporting Actress (for Ann Dowd and Samira Wiley) and Outstanding Guest Actress (for Alexis Bledel).

Here are two different billboards to support these Emmy nominations photographed along Sunset Boulevard on August 2, 2017.

After everything these women endured making this incredible series they deserve more than a few awards.

Plus here's another billboard example spied along Santa Monica Boulevard in West L.A. on August 5, 2017.

UPDATED: After winning eight Emmys, including Outstanding Drama Series and Outstanding Lead Actress, The Handmaid's Tale is setting its sights on the Golden Globes and other industry awards on the horizon with consideration billboards like this snapped along Sunset Boulevard on November 15, 2017.

Plus this other awards FYC example further west along the Sunset Strip.