The video above comes from John Hancock who has over 40 years’ experience in the US, UK, Europe, Asia, Australia and New Zealand. He was National Creative Director of Ogilvy & Mather Direct and spent 12 years as Cellarmaster Wines’ in-house creative head.

He has just launched a new blog – Hancock’s Writing Blog which has some very insightful tutorials on how to write good copy all of which he wants to share.

He is a good friend of my friends Drayton Bird & Malcolm Auld who between all three of them have more years of experience and knowledge in Business & Marketing than I can count!

My friends have just launched the UK version of a fun, new and exciting dance workout – Hot Hula Fitness® based around Polynesian drum beats fused with funky Reggae music, resulting in a modern, hip fitness workout.