Google Tag Manager related problems

Incorrect filter settings
Incorrect filter settings can affect the data you see and can inadvertently filter all of your data from your reports. In most cases, this occurs when users apply multiple "Include" filters. For details, see the article on Include and exclude filters.

Unpublished container
Check that you published your container after adding the Google Analytics tag. Changes made to a container do not take effect on a site until you publish the container. So, once you've added or edited tags, you'll need to publish the container in order to make your additions and changes live on the site.

Google Analytics tracking code problems

Using incorrect snippet and/or viewing the wrong account or view
If you track multiple websites and/or have access to multiple Analytics accounts, you might be using the snippet from another account and/or view. Make sure that you are viewing the correct account and view. See Finding the Tracking Code for additional information.

Extra whitespace or characters
Make sure that you copy the snippet and paste it directly onto your website using either a text editor or an editor that preserves code formatting. Don't use a word processor to copy the snippet from your account. Doing so can add an extra space or change the quotation marks in the tracking snippet, which requires precise formatting in order to work.

Customisation Errors
If you are making customisations to the tracking code, make a note of the following:

function names are case sensitive and should have correct casing

boolean values (e.g. true or false) should not be enclosed in quotation marks

Incorrect filter settings
Incorrect filter settings can affect the data you see and can inadvertently filter all of your data from your reports. In most cases, this occurs when users apply multiple "Include" filters. For details, see the article on Include and exclude filters.

Using multiple instances of the Classic Google Analytics tracking snippets
The Classic Google Analytics JavaScript library (ga.js) doesn't support multiple tracking instances. If you have multiple tracking code snippets on your web pages, make sure that you're using a supported configuration. Learn more about multiple tracking codes on web pages.

Other scripts on your page
If you’re running other scripts on your page, make sure that you’re not using any variables that Google Analytics uses. For more information on variables that the Google Analytics tracking code uses, visit our Developer Guides for the Universal Analytics (analytics.js) JavaScript library, and the Classic Analytics (ga.js) library.

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