“We’re highlighting Tweetie and Twittervision along with ExecTweets because we want to support and promote projects that deliver variety, relevance, and most importantly, value to users,” Stone wrote to me in an email. He continued, “[We’re] looking forward to doing more like this in the future as there is an entire ecosystem of great projects out there and this is an easy way to start.”

While ExecTweet is a cool service, a great Federated Media PR stunt, and a resource for people not knowing how to find these people by themselves, it is not a business model.

Agreed, good promotion for Twitter, FM, and Microsoft, but the real business will come with featured or sponsored tweets in my opinion – probably either looped in with Twitter search or with another Twitter product.

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