Darvari.industries: when black and white is legitimate

DESCRIPTION: a part of a complex rebranding project, which included the transformation of Industrial Montaj Group in Darvari Industries, with a new logo, slogan, presenation movie, ID kit etc.

We’ve started from the idea of Darvari being an actual manufacturer of tanks and other various steel structures, and also a personal company, founded and led by Eugen Prundeanu – an identity close to the great interwar metalworks producers. Interpreting the company’s specific in a black and white visual key was legitimate and natural. We’ve used Leica photo equipment for supplemental visual refinement.