TVS has come up with a new digital campaign, ‘A Salute to the Stars behind the Stars’. Launched in the backdrop of Indian Premier League (IPL), the campaign salutes the heroes who dedicatedly work behind the scene to make the game of cricket more glorious for the viewers.

In the video, these four silent heroes have been shown in different roles. Bhandari is a bat maker, who has worked on bats for various Indian batsmen whereas Shaikh is a coach who trained Pranav Dhanawade the world record holder of making 1000 runs in one innings.

It further talks about Ramesh Mane, an Acu-masseur by profession who was associated with the Indian cricket team from 2005 to 2015 and has treated various players. Dahatonde, the Statistician records the achievements of young Indian cricketers and supplies the information to Wisden.

The campaign is an initiative by TVS StaR City+ and TVS Sport and salutes the heroes who work without seeking stardom.