the end of the purpose driven organization

Purpose Driven carried out the first round of layoffs in July, while Warren preached in 14 countries across Africa and Asia. Saddleback leadership had hoped the cuts would be enough. Warren and his wife, Kay, even donated $2 million to cover a deficit at Purpose Driven and hopefully save a few jobs.

But a second round of layoffs couldn’t be avoided. From a peak of 160 employees, Purpose Driven laid off 30 staff members while another 24 positions were eliminated through attrition.”

It doesn’t make sense to me and leads me to think that there was some organizational dysfunction somehow – I’m not making any accusations; it easily could have been innocent. And there may be facts I don’t know.

That being said, let me speak from a business perspective. It’s very common for businesses to be addicted to new strategies that they turn to prematurely before they’ve given an existing strategy time to be tweaked and improved.

A 40 Days of Purpose initiative in a church is useless if it ends after 40 days. It should have long-term repercussions and effects – unless it was just a “new strategy.”

Similarly, the dearth of the Purpose Driven Organization just seems to fast in light of the sales of the book.

I’m not in any way depreciating – in fact I celebrate – what Rick is doing with PEACE. The two are not antithetical.