Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

I just had a guy stop by my office about an hour ago to promote his printing and business card business. I was busy but I took his card . Later on I went to the web site on the card. The web site was functional although not too impressive. My attention was drawn back to the business card he...
02/09/2015

Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
03/02/2015

These "Pocket Listings" are extremely valuable to you when working in the Luxury Home Market. What makes these pocket listings so valuable is that it makes you very unique from all the other Realtors in that you have homes that Luxury Home Buyers can look at that no other buyers can. This is a hu...
03/03/2015

Top 6 Tricks to Conceal Flaws in Your Carillon Lakes Community Homes For a home seller, it is crucial that homes for sale in Carillon Lakes Community look amazing not just in photos but also during showing. In reality though, we all know we don’t have perfect homes. Flaws, unappealing features,...
03/03/2015

4 Common Short Sale Myths Debunked by Lakeland FL Short Sale Agents For some homeowners, a short sale might be the best possible option offered by Lakeland FL short sale agents. But others don’t agree immediately because of the many misconceptions surrounding this process. People fear what they...
03/03/2015

Defining "Luxury" with 30A Luxury Homes There can be a number of words that can cross your mind when trying to define “luxury” but one look at 30A luxury homes would make you understand what that means without having to think of a single word. These homes are a visual treat. It’ll make you wond...
03/03/2015

Top 5 Ways to Attract Potential Buyers to Your South Tampa Home Putting up your home for sale in South Tampa area is not an easy undertaking, especially with the current economic state. If you want to sell your home successfully, the first thing that you have to do is to attract potential buyer...
03/03/2015

Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization. You know you are on a slippery slide to becoming a commodi...
03/02/2015

The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain. As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
03/03/2015

Shaker Heights real estate update for the week of 02/25/15-03/03/15 - This week, there was a lot of activity on the Shaker Heights real estate market, 14 new listings, 3 listings were put back on market, 11 contingent listings, price was changed in 11 listings, and 7 properties were sold. NEW LIS...
03/03/2015

Top 5 Things to Do Before You List Your Candlewood Lake Home The decision to sell your Candlewood Lake homes may not be an easy one. There are several things that you have to remember if you are preparing your home for the market. Keep in mind that you only get one chance to make a great first ...
03/03/2015

I'll never forget one of my favorite meteorologists. I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met. Not a bad bone in his body. He was a man of routine, to say the least. Every single day, when the 6pm news wrapped up, he walked to a lit...
03/03/2015

That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It! Homeowner: We are not going to pack away our personal items. Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
02/28/2015

There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...
03/02/2015

Please excuse me for returning to an old real estate grammar rant... More and more lately I've noticed bloggers referring to themselves or other people as "that" rather than who. "When you want an agent that has your best interests at heart..." "The young man that made the offer on..." You get...
02/28/2015

Do you feel threatened by waffles? If you are FedEx or UPS maybe you should be... at least a little bit- that is. What's my frame of reference here? We live in a time when an entity can come out of nowhere and place a significant dent in any industry in very little time. Example: Yellow cabs are ...
03/02/2015

According to best-selling author Tim Sanders, “The readers of today are the leaders of tomorrow.” If you want to make 2015 your best year ever, it’s essential to read something positive every single day. However, with all of the books on the market, how can you possibly choose? Never fear; Bria...
03/03/2015

A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
03/02/2015

Disclaimer: Trulia, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. Trulia, Inc. takes no responsibility for the content in these profiles, that are written by the members of this community.