Can This Man Make You Lean In 15?

Or slim in 90 days, to be more precise…

Joe Wicks, aka 'The Body Coach', aka, the 29-year-old former-personal trainer whose fans include Ellie Goulding and footballer John Terry, says he can transform your body in just 90 days. Sounds good, doesn't it? It will sound even better when you hear that Joe's plan to turn us into a nation of beautiful bodies doesn't include tasteless diet food and hours spent in the gym. Instead, Joe creates bespoke plans for each individual client that involve lots of delicious meals - all ready in 15 minutes - and High Intensity Interval Training (HIIT), which requires quick bursts of exercise, rather than lengthy gym sessions.

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One look at Joe's Instagram page will tell you everything you need to know: The before and after transformations are nothing short of amazing and his quick and fun recipe videos (#leanin15 is his recipe catchphrase) show how easy it is to stick to a healthy diet - if you know the right meals to cook. All the recipe ideas are free, but if you want to transform your body, just like Joe's other clients, you will need to sign up to his SSS 90 day plan. For £147, this gets you a completely personalised diet and exercise regime that Joe promises will work for everyone.

He says, 'Ultimately, the 90 Day Shape, Shift & Sustain plan is a lifestyle change. It's tailor made so that anyone can follow it, no matter what their fitness or eating habits are. Clients fill out a questionnaire when they sign up to the plan, from height and weight, measurements, habits - all sorts of factors can affect the plan they receive. When it lands in their inbox they have a set meal and fitness plan that I guarantee, if followed, will work for them.'

'Because each plan is bespoke, the calories and macronutrients in the set menu of recipes are individually tailored to each client's personal energy demands. If you look at other diets out there, they are always so restrictive - you can't eat this, you can't eat that, you can only have 2 calories a day! I get clients eating loads of really tasty food, its just that it is the right food and the right balance when their body needs it.'

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Sounds easy, right? And the workouts are manageable too: 'From an exercise point of view, I get all my clients doing High Intensity Interval Training straight away because it means you don't have to spend hours in the gym - people are busy! With HIIT training you repeat short bursts of high intensity, all-out going for it exercise, with timed rest periods, which melts fat away. Later, we add in short weight training sessions to help them gain muscle to show off under their leaner frames from all the HIIT work they've been smashing!'

And if you need any more convincing, Joe adds, 'You know what, alongside shaping up and feeling great for it, I'm also really proud of the sense of community the 90 Day Plan and #Leanin15 has generated and the support that everyone on board offers one another. I call my clients my leanies and I think it's right to celebrate their achievements as they are proud to show off their bodies when they've worked hard - and so they should!'