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Portland sunglasses company Society43 launched a partnership with the National Basketball Association.

The company, which started talks with the NBA in April that concluded with an agreement in late September, is in talks with three other professional sports leagues about similar partnerships. The brand currently provides logoed sunglasses to 80 colleges and universities.

To help get things rolling on the 30-team NBA deal, the company supplied a pair of custom Society43 Trail Blazers sunglasses to each of the Blazers players with their name and number.