College football's postseason games have long been affiliated with corporate sponsors, but in a growing trend on campuses, sponsorship deals have been sprouting in recent years for spring games and scrimmages.

Trying to "ketchup" with consumer demand for healthier foods, H.J. Heinz dropped the gherkin pickle from the condiment's more-than-a-century-old label logo and spruced it up with a tomato on the vine with the slogan "Grown not made."