Definition of B2B

B2B stands for business to business and is most frequently used to describe transactions between companies, for example in a supply chain, or from a manufacturer to a distributor. B2B is used in this context to distinguish it from B2C, which stands for business to consumer or customer.

B2B is also used to describe internal company communications, especially over the internet. B2B is also used in this context to distinguish it from B2C as a company might have social media-type communication with both customers and employees.

B2B in the news

In March 2012 a report considered the importance of social media in B2B marketing. Observed behaviour appeared to dispel the myth that social media were more relevant to B2C environments.