Starbucks Unveils New, Image-Only Logo

New Starbucks Logo: Love It or Hate It?

Want to see what the future of Starbucks looks like? Well, now you can. In honor of the coffee titan's 40th anniversary this March, the corporation will introduce a newly redesigned logo. And — gasp! — it doesn't include the word "Starbucks" or "coffee." The evolved logo, released today, still maintains the company's signature siren, but it is no longer bordered by a circle that reads "Starbucks Coffee."

Chairman, President, and CEO Howard Schultz said the design "embraces and respects our heritage, and at the same time, evolves us . . . we've allowed [the siren] to come out of the circle in a way that I think gives us the freedom and the flexibility to think beyond coffee." Does this foreshadow the company's intentions to expand its core competency beyond brewing coffee? Do you think the logo's a step forward or a step back?

I like the new logo. A brand new decade and many products are changing their logos. My PA Friends online don't mind the new logo. I will always be Old School Kirstin and I always enjoy my Black Coffee with Sugar @ Starbucks. :highfive: :hug: :coffeecup: :coffee: :medal: :pinkribbon:
http://local.post-gazette.com/sharon+pa/starbucks+coffee.zq.html
sweetkirstin :heart:

I'm like Amber, I don't go there often enough to care either way; however, it doesn't look like it has anything to do w/ coffee. It's a little perplexing to someone who may not know the history of the company. I'm curious to know what men think about a queen/princess on their cup??!

I kind of like it. I suppose with the new way things'll be branded, though, it'll be possible down the line for Starbucks to rename more of its restaurants, in the same style as Roy Street Coffee & Tea.