Arvind has opened its first luxe version Creyate store in Bangalore. The
store looks and feels more upscale than the regular format. A few more such
outlets are planned for other cities. Arvind launched the Creyate brand in
2015 and now has over dozen regular Creyate stores across India. The
textile major now plans to double the number of stores in the next one
year.

Creyate is a mass customised men’s wear brand rather than a bespoke
offering and is mostly located in metros. Luxury Creyate stores are a
different version. The average bill size per transaction is close to Rs 1
lakh in luxury stores compared to Rs 30,000 at regular Creyate stores.

The average starting price for suits at Arvind’s luxury Creyate store will
be higher than Rs 60,000 and the strategy is to focus more on its range of
suits that cost Rs 2 lakh and more. In comparison, customers can get suits
made for as low as Rs 24,000 at regular Creyate stores.

Suits at Creyate luxury store range from Rs 60,000 to Rs 2 lakh and more.
All of the company’s Creyate stores are profitable and growing at over 20
per cent on a like-to-like basis.