Getting new leads are essential if you want to grow your business, but lead generation isn't always easy. Fortunately, there are a few tips that can help make your program a success.

1. THE PLAN

Before starting any lead generation campaign make sure to plan out what your business goal is. Whether it’s foot-traffic, sales, clicks, or referrals, setting up an end goal will help you define your program structure.

2. THE OFFER

If your lead generation plan calls for using incentives to attract prospects, be smart about what you choose. Make sure you can fulfill the offer is whether 10 people or 10,000 decide to take you up on it. Be realistic in both what you can afford and what you can manage. You don't want your lead generation program to create disgruntled prospects.

3. THE RESULTS

Make sure to closely monitor your program and switch things up if you're not seeing the results you want. Test out different strategies to see if something else attracts better leads or proves more cost-effective.

4. THE FOLLOWUP

Finally, follow up on every new lead. If they're not ready to buy just yet, enroll them in a lead nurturing campaign. Once you win their business, you’ll want to retain them as customers so create a retention strategy and get busy.