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Sundays Spent Shopping, Planning: Parade Study

A new survey by Parade Magazine reveals that 72% of Americans say they shop for groceries on Sunday, and 89% said they cook or prepare a meal on Sunday, vs. 69% who said they eat at restaurants.

Mar 18, 2010

NEW YORK — A new survey by Parade Magazine reveals that 72% of Americans say they shop for groceries on Sunday, and 89% said they cook or prepare a meal on Sunday, vs. 69% who said they eat at restaurants.

The results of the survey, which is scheduled to be published later this week, were provided to SN on Thursday.

Of those who prepare meals on Sunday, 91% said they eat breakfast at home, and 86% said they eat dinner at home. In addition, 59% said they are likely to entertain guests in their home on Sunday.

Women are more likely to cook than men (94% vs. 83%), but men are nearly as likely to grocery shop (70% vs. 74%) or shop at mass merchandiser/club stores (45% vs. 49%), they survey found

Parade, which distributes its magazine on Sundays, also said the survey showed that 73% of Americans plan on Sunday what grocery items to buy in the week ahead. Of the 72% who read the Sunday newspaper every week, 94% look for information about sales in their communities, and 92% rely on the paper for money-saving coupons.

“People like Friday because it heralds the weekend," said Brett Wilson, publisher of Parade. "Saturday is less harried but often spent running errands, doing chores, and chauffering the kids to games and appointments. Sunday is the one day of the week when we have more time — for home and family and, of course, food.”

The 2010 Sunday in America survey was conducted in October 2009 by Mori Resarch among a nationwide sample of 1,266 respondents.