Honda (UK) has established a collaboration with the Trading Standards
Institute-approved garage comparison site, Motor Codes. The agreement will
see customer ratings and data from satisfaction surveys about service and
repairs from all of Honda’s 192 car dealerships across the UK
published with a satisfaction scoring for each dealer on Motor Codes’
Garage Finder service .

The move aims to empower customers to choose the right dealer for them,
based on the feedback of others. Honda and Motor Codes have been running a
pilot of the scheme for the last five months, which has seen more than
11,000 customer surveys fed into Motor Codes, giving Honda’s UK
network an average satisfaction score of some 94 per cent. This data is now
live on Garage Finder.

Nick Holmes, Head of Customer & Aftersales at Honda (UK) comments:
“We’re very pleased to be working with such a respected source
as Motor Codes. We think it’s important for customers to be able to
make an informed choice about choosing a garage, and what better way than
by letting them see independent, unedited reviews from other customers.
Collecting feedback from across the country all in one place will also help
us to continue to monitor satisfaction levels to ensure that we
consistently deliver the high standards customers have come to expect from
us, wherever they are in the UK.”

Chris Mason, Managing Director at Motor Codes, adds: “To give
customers the complete picture, it makes perfect sense to work alongside
manufacturers, and we’re delighted that Honda has agreed to come on
board. Honda is the largest brand, by number of UK dealers, to use the
Motor Codes site to share its customer feedback. This is a great boost for
car owners and takes us a step closer in providing the comprehensive
approved garage comparison site.”

Motor Codes operates codes of practice relating to new car sales and
service and repair. Its 7,700-strong network of garages – main dealer
and independent – adheres to these customer service guidelines,
approved by the Trading Standards Institute. Helping people make an
informed decision on where to trust with their car, the Motor Codes website
holds a database of 150,000 online reviews and gathers around 5,000 new
ratings from customers of approved garages each month.

Honda’s agreement with Motor Codes comes on the back of research
carried out earlier this year which further underlines Honda’s
commitment to the very best in customer satisfaction and the resulting
customer retention which this brings. The 2013 Castrol Professional Car
Servicing and Repair Trend Tracker report reveals that Honda (UK) dealers
are the best at retaining customers for routine servicing in the UK, for
the sixth consecutive year. Of all Honda owners surveyed for the nationwide
survey, 40.3 per cent took their car back to a Honda franchised dealer for
its most recent routine service, compared to an average 24.8 per cent
across all brands included in the study. The research also reveals a
retention rate for Honda dealers of 71.7 per cent for cars less than four
years old, against an average of 57 per cent.

Nick Holmes concludes: “This research is real evidence of the
great job that our dealers are doing in delighting customers, resulting in
them coming back again and again. Customer care for Honda continues long
after the car leaves the forecourt, and it’s good to see that so many
of our customers put their trust in us to look after their
investment.”

Carried out annually since 1995, the Castrol Professional Car Servicing
and Repair Trend Tracker report independently surveys 1,000 car owners each
month on their servicing habits and preferences.