Sky Italy working on an app for Windows Phone; UK branch to follow?

You may recall our #getskyonwindows campaign, targeting BSkyB to get the company to release solid apps for consumers to enjoy. Sky is still yet to support Windows Phone as the broadcaster does with other platforms, but it appears as though the Italian branch (Sky Italia) is working on an app for its Sky Go service.

Italy as a market for Microsoft is a strong one. As highlighted in a recent report, Windows Phone is performing well in the country. This (alongside demand from consumers - and some help from a certain manufacturer and tech giant) has triggered a development in the story - Italians will be able to enjoy Sky Go on their Windows Phones by as early as next month, according to a report over on Italian website Plaffo.

We've been able to confirm ourselves that this is indeed the case and a Sky Go app for Windows Phone is well on the way for Italian consumers. Remember, folks: keeping the pressure on these companies can eventually lead to them recognising demand, especially if the likes of Nokia and Microsoft get involved.

I'm sure politics, the tw*t in IT who cannot work out how to modify a language file and change some URLs, budgets and all other useless not really barriers things get in the way. I despair of going to work everyday :)

I'm not a Sky customer so I have no real interest in this topic. However, I believe that having an official application from Sky is essential the platform as a whole and the large number of Sky customer who would find an application useful (or indeed essential). Here's hoping for an official application for U.K. Sky customers

Still no mention of the fact that the new 'sreaming technology' that Alun Webber mentioned was used in the latest tablet version of Android Sky Go is built on OneMainstream technology (look them up, same tech as used on SkyNow) OneMainstream will support Windows 8 and Windows Phone apps natively in the first quarter of 2014 at which point Sky's excuses will run out.

It realy is ridiculous that Sky have held out on this so long, it's almost like it's deliberate.

There's an interesting story behind this, and it involves the 520 being used as a Trojan horse. In the last few weeks Nokia has been busy building relationships with big names.

If you are a Sky customer and you add channels to your subscription, you get a Lumia 520 for free. Of course the official apps will follow, that's what customers expect once they receive a phone from the company.

The same goes for the popular retail banking branch of Mediobanca, CheBanca!, who's giving away 520s to those who open a bank account and whose official app is in fact finally coming.