In this talk by Tel Aviv Founder Institute mentor,Rodrigo Sepúlveda Schulz, Schulz gives founders guidance on how to best go about entering the startup market. He also stresses the importance of knowing your company’s valuation and assessing potential revenue early on.

Rodrigo is a serial entrepreneur, angel investor, and currently President at Sepulveda Capital. This Summer he will be mentoring for the Tel Aviv Founder Institute, which is currently accepting applications for the upcoming semester. If you could use expert training, feedback, and support to launch a technology company in Tel Aviv, click here to apply today.

Lastly, Schultz encourages founders not to be afraid to tackle a big market, and most importantly, avoid being in the ‘nice to have’ category. Instead, set your standards high and develop a ‘have to have’ product.