March 2016 - The Ways Companies May Be Greenwashing in their PR and Marketing

Our Perspective

Despite the current economic crunch, green products and services remain popular among consumers. The profits of Panasonic’s sustainable products rose from 10% in 2013 to 22% in 2014. A June 2014 Nielsen study revealed that 55% of online consumers were willing to pay more for products and services produced by sustainable companies. The study added that 52% of online consumers made at least one purchase from a socially responsible company in the past six months.
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CDP's 2016 scoring methodology has been released, and there are changes for this year! As CDP's Global Scoring Partner, FirstCarbon Solutions (FCS) has scored 15,600+ responses since 2011 and is an expert in the methodology*.

Industry Updates

When a crowd of 71,088 witnessed the Denver Broncos confound experts and bookmakers alike by manhandling the Carolina Panthers 24-10 in the Super Bowl 50 on February 8, they were not only witnessing an upset in results but were also experiencing the latest and best in terms of environmentally friendly practices in stadium design and construction.
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The world must reinvent the way it generates, purchases and distributes electricity if it is to win the fight against climate change, according to a major new report published by the International Energy Agency (IEA).
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Dr. Pepper Snapple Group is investing $5 million in the Closed Loop Fund, a recycling initiative whose founding members include Walmart and Coca-Cola, and $1 million in Keep America Beautiful’s effort to place recycling bins in public parks.
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Improved agricultural water management could halve the global food gap by 2050 and buffer some of the harmful climate change effects on crop yields. For the first time, scientists investigated systematically the worldwide potential to produce more food with the same amount of water by optimizing rain use and irrigation.
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