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For each company has its own board game

For each company has its own board game
Article Parool – 12 March 2005 – Herman Stil

Board games for companies. Six months ago coined Amstelvener Bas Kesting that he wanted to make his work. This month, his first game. One hundred and twenty high-gloss plastic diamonds gurgle in the dish. Six players – maximum – must be in the diamond of the Amsterdam Coster Diamonds edit rough stones. This all takes place on a classic board game. The first step: from the sawmill to the round off division. With a roll of the dice is determined by how many diamonds may. So it goes. The stones are polished and eventually sold, all determined by a roll of the dice.

The game is called Diamantino, was conceived by the company Amstelveen Game Maker and is not in the toy store for sale. Bas Kesting Game-maker develops board games for companies. Diamantino was commissioned by Coster Diamonds. “I pour economic theory in a board game,” says the 36-year-old Amstelvener. Last summer he invented the crossover between games and the economy, Two months ago he began to probe at companies his idea, next week is the first game finished. Kesting has six kinds of board games in the repertoire, met namen als Just in time (use the variant Diamantino), Projecto or Geographical variation. Three of them are completely crystallized. “Companies can have their business on each of those games going down. These are games in which the company's leading role.”

A game for a broker? For the Amstel?
Aalsmeer Flower Auction? That is sliding with flowers. A broker? A game with houses. The possibilities seem endless. “As long as there is a recognizable business.” Kesting designs the games themselves, Then they made at a packing plant in Groningen. Which expresses the game boards and classic games box 29 at 29 centimeter. With the games Kesting goes far beyond the simple game with logo, that sometimes is pressed into the hands of a customer by companies. “Many games manufacturers handle a logo in the game and a few questions at the company store and then they call that they have made a game tailored to that company. Only the box change is not enough. I also incorporate the marketing message and the company philosophy in a game.”

Meanwhile he is also working on a computer.” The idea is an interactive city where people have their own address and who to be seen whether they are online.” He sent the last few months a number of companies test games and got remarkable response – positive and negative. “I notice board companies inspire. They find this an original idea.”

Coster Diamonds Diamantino explains in his gift shop
Pressing companies to focus Kesting bypasses the consumer market for board games, roughly divides between the Dutch Jumbo (Stratego, Man not fret) and the American Hasbro (Monopoly, Trivial Pursuit). “At the moment I do not want to consumer,” says Kesting “Before the order is too small. Furthermore, I must compete with the big boys and I do not. Yet briefly” Coster explains Diamantino or in its gift shop. “What companies do it to them. but the games are primarily intended as a gift or as a gift for staff. Before they are ideal. Games are never discarded, most passed.”

It is very interesting at about five hundred pieces, but from 250 pieces cost the games the client about eight to ten euros each,” Aldus Kesting. He studied economics at the Free University, followed by training as Art Director. Game Maker has been four orders for games in and already he is told that companies are reporting back for Christmas. Kesting has set itself clear targets. His main competitor puts 3,5 million per year to. In his first year Kesting satisfied with one percent of those sales. Eventually he thinks of a market share of five to ten percent. “But that is still mostly ambition.”
Article Parool – 12 March 2005 – Herman Stil

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