My Portfolio is All AboutGetting More Customers For You

Some success stories about small businesses just like yours that are getting new customers every month from their websites.

Fluitec International

Project Details:

This was a completely custom, enterprise level site, built using Beaver Builder, and Beaver Builder’s most excellent child theme. It’s mobile responsive and optimized for search engines. It also integrates with the client’s ZoHo CRM.

I was contracted to design this site, as well as host and maintain it. I conducted interviews with the marketing director of the company to better understand their needs and how their current website was falling short. I helped craft the the home page headline and subheading to capture the company’s unique value proposition. They already had a great case study video. I advised the client to make this the main call to action on the home page, as it really underscores the benefits of the product and supports the headline.

Back Story:

They had some gripes about their old site. It was not mobile responsive which was definitely limiting exposure. They were also subjected to some very expensive hourly fees every time they wanted to make a simple update to their site (those days are now gone). Their site structure was not set up correctly and they did not have proper funnels in place. On top of all this this, DNS setup was overly complicated and not configured with the client’s best interest in mind. DNS should really be hosted by the client’s registrar so that the client has total control, as apposed to the DNS being hosted by the web host. This took some untangling, but it all worked out in the end. The client’s IT company can now easily manage DNS properly.

The Results:

New site launched mid March 2017. This is the first six months of goal tracking just for email inquiries. This does not include phone calls and CRM lead capture via live chat. Unfortunately we cannot compare these conversions to a previous year because they did not have goal tracking set up. However, when you look at the change in traffic shown in second screenshot below, it’s no surprise that conversions increased accordingly.

Below, in blue is 5 months of traffic from launch date in March, compared to the same time period the previous year (in orange). They went from being practically invisible, with 158 unique visits to over 13,000. This is the kind of thing that tickles me.

Controlled Climate Solutions

Project Details:

This HVAC website was built on the ithemes Builder, Wordpress framework. It’s mobile responsive and optimized for local search.

I was contracted to design, build and write the content for this site. I conducted interviews with the business owner and his clients to get testimonials and gain insights into the things that were important to the customer.

Back Story:

It was another classic example of a website built by the client that didn’t quite look professional, never generated any leads and did not have real pictures of the business owner.

This was an enjoyable project, as the client was highly motivated to create something that truly represented his business. My professional photographer really did a great job of capturing the business owner.

Medina Law Firm LLC

Project Details:

This mobile responsive site with email capture and Mailchimp autoresponder sequence was built for an attorney in Miami Florida. It runs on WordPress, using the most excellent Thrive Theme framework.

I was contracted for design, development and copywriting. All of the copy on the site was written by me, based on hours of recorded conversations and written questions answered by the client. Careful attention was paid to make sure that the client’s own language and tone came through in the resulting copy.

Back Story:

Typical scenario, where the client had a really old, outdated website (yikes) that didn’t come close to accurately representing his business.

To position himself as more of a specialist, the client wanted to shift the focus of his family law practice to divorce law. Interestingly, the client’s objective was to actually steer prospects away from litigation and push them towards cutting edge alternatives.

The end result was a content strategy that funnels visitors towards landing pages for alterative divorce solutions that speak to the prospect’s situation.

Case Study: Jenkinstown Motors, Inc

Project Details:

The Results:

Within a few short months, the client has been consistently ranking #1 on Google for their primary keywords. They are also in the top 3 positions on Google for various other secondary keywords… New customers are finding them and business is improving steadily.

7 month comparison – first 3 months to last 3 months:

58% Increase in traffic

178% Increase in mobile traffic

60% Increase in pages viewed

Client Comments:

“On my website, the way to contact us is crystal clear! and that’s really important because I don’t want someone to have to WORK to do business with me. I want everything to be really easy and my website is exactly that.”

Case Study: Lester Chiropractic, Inc

Project Details:

The Results:

Traffic has been steadily improving as new content is created. They are now reporting about 20 new patient inquiries per month.

6 month comparison – first 3 months to last 3 months:

54% Increase in traffic

53% Increase in mobile traffic

70% Increase in pages viewed

Client Comments:

“Last month we got 10 new patients from the the website, it’s great…if you want to compete in this market, you’ve got to have a really strong web presence. I totally recommend Jordan Dick”

Case Study: Masseo Landscape, Inc.

Project Details:

Custom WordPress website, local SEO, social media integration.

The Results:

This client was not getting any verified business via their old website. I designed a new site on the WordPress platform. I did some basic keyword research to find profitable keywords for their target market. Landing pages for major services were created and optimized as well. The client is now very pleased to be getting weekly inquiries from their website.

14 month comparison – first 3 months to last 3 months:

58% Increase in traffic

282% Increase in mobile traffic

99% Increase in new visitors

These stats show a 53% increase in conversions from 2013 to 2015 and an overall conversion rate increase of 32%.

Client Comments:

“We’ve had unbelievable success with our online searches. Our phone is ringing off the hook. We’re number one across the board for well-over 85 of our keywords. You get two thumbs up from me–Jordan has helped us and i’m sure he can help you.”

Start taking your marketing as seriously as these business owners. Schedule your FREE 30min no obligation consultation with me.

Case Study: The Happy Brush

Project Details:

A clean and easy 2 page website for a local painting contractor who’s business was suffering. It was a quick build. I gave it my usual local SEO package and my client was back in business.

The Results:

This little site is a real work horse. There isn’t a ton of search traffic for the client’s primary service area but there are many other house painters competing for the top position in the search results… and this tough little site has consistently ranked in the #1 position on Google for years.

32 month comparison – first 6 months to last 6 months:

144% Increase in traffic

208% Increase in unique visitors

184% Increase in pages viewed

Client Comments:

“Jordan saved my business – The best decision I ever made professionally and I’m really grateful. The search optimization really helps. I can’t say enough about it and I feel that way every time I get another inquiry through my website. – Wow! this really works.”

Case Study: Hudson Valley Divorce Mediation

Project Details:

Initially, there was no intention of having a video on this site. At my suggestion the client and I produced a video for the home page that would really emphasize the benefits of their services.

The Results:

Here’s what Ide has to say…

“In terms of business, I am incredibly busy. Since I last spoke to you, I finished 2 cases, and right now I am in the middle of 5 cases. Another one is about to start next week. Most said they found me on-line, so the website you made for me must be working…”-Ide Katims, Hudson Valley Divorce Mediation

Case Study: SEO Consultant

Project Details:

Custom WordPress website and Mailchimp integration. For this project, I worked closely with this UK client’s graphic designer to deliver a clean, functional, search engine friendly website.

The client also wanted to capture email addresses by offering a “free report.” I recommended Mailchimp’s most excellent newsletter service and did the full setup for the the client.

The Results:

Since the client does his own marketing and SEO strategy, I will more than likely not have any stats to report for the future.

Case Study: Arborscape

Project Details:

Customized 35 page WordPress website built on the Genesis Framework. Mobile responsive, local SEO, social media integration and copywriting.

Back Story:

A large, well established Landscaping/tree service in Westchester NY. Almost all of their traffic was coming from existing customers searching for their business name. They had the typical problems… no optimized landing pages, dry sales copy and zero new customer leads coming from their website.

The Results:

Just 2 months after the new site was launched, for the first time ever, they finally started to get new customer inquiries through their website. After 12 months the site has proven to be a money maker. All email inquiries are tracked through analytics, and phone inquiries are tracked with a Google spreadsheet. This Westchester, NY landscaping company has recouped their investment 7 times over in just 1 year… and it will only get better.

Comments From The Frontline:

“We’re getting inquiries and can’t keep up. We can’t even start any new work for about three weeks out. Finally buying a few new trucks, hiring crews, and another manager!”

– Laura Kiesbye, Arborscape Office Manager

Case Study: Tiplady Fine Woodworking

Project Details:

This was a completely custom, one of a kind website, built on the Genesis Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

The site is search engine optimized for local SEO and Google authorship has been integrated. I was contracted to do the entire project from copywriting to WordPress development.

Back Story:

The client is a custom cabinet maker in Dutchess County NY. He contacted me because his old, ineffective website had been up for several years and never delivered any inquiries… and he wanted that to change.

As with all of my projects, I start by interviewing the client, and then the client’s clients. I do this to get the customer perspective first. This helps with writing the copy and getting the necessary testimonials. Since the site was just launched, no data is available yet.

Case Study: Gen-Plus, Inc.

Project Details:

This was a custom site, built for a Ulster County generator service, Gen-Plus, Inc. on the iThemes Builder Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

The site is search engine optimized for local SEO and Google authorship has been integrated. I was contracted to do the entire project from copywriting to WordPress development.

The Problem:

The client didn’t feel that their old site was accurately representing them. They also wanted their site to better qualify incoming leads, because much time was being wasted with prospects that were only shopping on price, with no regard for the high level of service and emergency support that Gen Plus was providing.

The Solution:

Based on interviews with the client and the client’s customers, the copy was written to appeal to prospects interested in service and support – not just a cheap generator. A power evaluation form was added to the site to help qualify the leads, and all pages were optimized according to my keyword research.

The Results:

The new site has been performing as expected. Their old site sent them no customer leads that they were aware of. The conversions listed below only account for email inquiries. There are many phone inquiries as well that are not accounted for below.

54 general inquiries and 28 free power evaluation forms completed = 84 inquiries in total over 14 months.

106 general inquiries and 48 power evaluation forms completed = 154 inquiries in total over 11 months.

Case Study: North East Remodeling Group

Project Details:

This was another custom designed WordPress site, built for a Hudson Valley siding contractor on the iThemes Builder Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

I was contracted to do the entire project from copywriting to WordPress development. The site is also optimized for local search, and Google authorship has been implemented, so the client’s photo displays in the search results.

The Problem:

The client had an old ineffective website that was created by a family member (I see a lot of these.) It was pretty much a train wreck. They were ready to take their online marketing seriously and their old website was “embarrassing” to them.

The Solution:

As with all of my client sites, I start by interviewing the client’s customers for the external perspective. I let the client’s customers help me with writing the copy. Keyword research assists in determining how to optimize the landing pages.

I knew when I met the client, that he was very likable and it didn’t surprise me to hear that his in-person, sales conversion rate was very high. I liked him straight away too, so I could see why people wanted to hire him when they met him. I wanted this likability to come across with the new site, and the professional photographer I used made it happen. The different pro images of the crew at the base of every page really sell who these contractors are.

The Results:

With around 40 documented email inquiries and many undocumented phone calls, the client’s website performance has been improving steadily over the last 12 months. This has been a game-changing investment for the client. Their site went from an embarrassment to one that sells, drives traffic, and delivers leads.

Content marketing efforts introduced in May of 2014 gaining traction… 1,800 visits/mo is not too shabby.

40 email inquiries in the first 12 months, plus countless phone calls not tracked because client is too busy to be bothered.

Comments From The Frontline:

“I am buried with work and more jobs just keep coming in everyday. My biggest problem is I just keeps saying ok we can do it!”

– Anthony Ferrara, North East Remodeling Group, Inc

Case Study: California Gold Group

Project Details:

This was a customized WordPress site, built for California Gold Group on the Genesis Framework. It’s mobile responsive and tested across multiple browsers and handheld devices, including ipad.

I was contracted to do the entire project from copywriting to WordPress development.

The Problem:

This client was in a highly competitive market. He understood this going in, and had very realistic expectations about what was possible from an SEO perspective. The client’s short term goal was to have professional website that he could immediately start sending referral prospects to.

In an ocean full of gold and silver IRA websites that all looked alike, I felt that it was important not to do what everyone else was doing. I think this approach is reflected throughout the site, in the copy and testimonials.

The Solution:

This was a cool project and it was quite time consuming because of the extensive market research involved. I interviewed the client in depth, as well as his clients.

I did seven, one hour long interviews with the client’s clients. Those interviews were then transcribed and combed over to extract authentic testimonials and get inside the heads of his customers. Armed with tons of insight, the copywriting process was highly focused on the things that mattered most to his clients.

Massage Services Website

Start taking your marketing as seriously as these business owners. Schedule your FREE 30min no obligation consultation with me.