I'd put it in the heavy duty cans and pull tab tops. Oh and name every beer after a Led Zeppelin song

The Lemon Song Summer Shandy(cause when you squeeze my lemon....)
Tangerine Topper
Black Dog Stout
Stairway to Heaven Utopia's
I Can't Quit U IPA
What is and What Should Never Be Pale Ale
Kashmir Dust
When the Levee Breaks (by the growler only)
D'yer Maker Barleywine
Ten Years Gone Vertical Epic
The Beer Remains the Same

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Nice concept, but you'd need to get Robert Plant as an investor, otherwise I suspect he'd sue the pants off of you!

I'd start a brewery called "Sessions." Every beer would be 5% or less (doesn't meet the traditional session definition, I know). At the brew pub everything would be served in 20oz. Imperial Pint glasses, unless you requested a 36oz mug.

Mine would be Two Dachshunds brewing (yes I know there is already a 3 Dachshunds)
The beers:
Double Dachshund Dachshund Dubbel
Rusty's RIS (rusty is my Black and Tan in my avatar)
Ollie's Wit (Ollie is my blue dappled piebald with a very witty personality)
Death to all Badgers (enamel peeling DIPA)
The long and low series (a series of low abv Berliner Weisses that you can session for a long time)

The name would be something film related and all the beers would be named after Films (ignore the massive copyright issues) such as
Oat-tober an RIS with Oats named after Eisenstein's October
To Kill a Brown Bird, Brown ale named after To Kill a Mockingbird
Go Weiss, a Weissbier named after the Marx Brother's Go West.

Ideally I'd try to link similar beers with a Director or Actor. Such as German beers being named after Max Brothers films and RIS being named after the great Soviet films on the 20s.

Is it pathetic to admit that I won't even speculate over what my brewery would be like because I know it is such a phenomenal amount of work that I won't even fantasize about it? ditto for being a chef at a restaurant.

I would name it Super Epic Whales and I would only release 100 bottles a month at $350 a bottle and it would be barrel aged, waxed dipped and hand signed and bottled. I would release it on random days at the brewery only so people had to wait outside to get it. Though it probably wouldn't be that great, it would be super rare and could pull in some major whales in trading

because I would want this to be a welcoming place where even people without taste or knowledge of beer could come and enjoy themselves with their craft drinking friends I would have the following on tap also:

I'd put it in the heavy duty cans and pull tab tops. Oh and name every beer after a Led Zeppelin song

The Lemon Song Summer Shandy(cause when you squeeze my lemon....)
Tangerine Topper
Black Dog Stout
Stairway to Heaven Utopia's
I Can't Quit U IPA
What is and What Should Never Be Pale Ale
Kashmir Dust
When the Levee Breaks (by the growler only)
D'yer Maker Barleywine
Ten Years Gone Vertical Epic
The Beer Remains the Same

I would for the life of me love to quit my day job, join forces and reinvigorate Esslinger brewery (my last name). Apparently it was an old brewery in PA that shut down sometime in the 60's. I don't know who owns the rights, etc. nor do I know if the beer was any good, but the amazing thing is that all Esslinger brewery paraphernalia sold at auction usually goes for a high price.

I would for the life of me love to quit my day job, join forces and reinvigorate Esslinger brewery (my last name). Apparently it was an old brewery in PA that shut down sometime in the 60's. I don't know who owns the rights, etc. nor do I know if the beer was any good, but the amazing thing is that all Esslinger brewery paraphernalia sold at auction usually goes for a high price.

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Jacob Ruppert, the big NYC brewery, bought the Esslinger brand when the brewery closed in Philadelphia in 1963. (I think some of it under Ruppert's ownership was even brewed under contract in Reading, PA by Sunshine). Only a couple of years later, Rheingold bought the Ruppert brands and continued to make Esslinger for the PA market.

When Rheingold closed (1977), C. Schmidt & Sons bought most of the Rheingold labels, except for McSorley's which went to Ortleib's and Esslinger went to The Lion, in Wilkes-Barre. That was a head scratcher - you'd think one of those 2 Philly breweries would have wanted an old local brand. The Lion continued to brew it for quite a while. Not sure when they dropped it (along with several other old discount brands like Gibbons and Bartel's) or if they still keep up the registration on the trademark rights.

Ruppert dropped the classic Esslinger "Little Man" mascot and replaced it with a.... pirate. Really? (Needless to say, their other beers- an ale, a stout, a half 'n' half, a porter were dropped by all the subsequent owners).

I like this, what a creative thread. I put a little time into coming up with these since I think this is a pretty fun topic. My brewery would be named in honor of my favorite professional sports team: the Chicago Blackhawks. Thusly, my brewery would be called Blackhawk Brewing Co. Here is the list of my pilot beers:

Blackhawk Brewing Co. Pilot Lineup:

Stone Cold Crow -- Imperial Coffee Stout. Chocolate and coffee dominate this robust stout much like how the Hawk's netminder dominates the competition.

The Chelsea Dagger -- DIPA. Intense hoppiness takes over in this double IPA with the intensity of the namesake song and Hawk's pump up song

Captain Serious -- American IPA. An even amount of maltiness and a hoppy bitterness on the back end make this brew a reliable option, like the Captain himself.

Madhouse Ale -- American Pale Wheat Ale. Flavorful red wheat and a rich profile of Cascade and Amarillo hops give this beer all the character and intensity of the Madhouse on Madison packed to the rafters during the playoffs

Rat Attack -- Witbier. A flavorful Witbier that will attack your tongue, made in honor of The Rat himself, Dave Bolland.

I like this, what a creative thread. I put a little time into coming up with these since I think this is a pretty fun topic. My brewery would be named in honor of my favorite professional sports team: the Chicago Blackhawks. Thusly, my brewery would be called Blackhawk Brewing Co. Here is the list of my pilot beers:

Blackhawk Brewing Co. Pilot Lineup:

Stone Cold Crow -- Imperial Coffee Stout. Chocolate and coffee dominate this robust stout much like how the Hawk's netminder dominates the competition.

The Chelsea Dagger -- DIPA. Intense hoppiness takes over in this double IPA with the intensity of the namesake song and Hawk's pump up song

Captain Serious -- American IPA. An even amount of maltiness and a hoppy bitterness on the back end make this brew a reliable option, like the Captain himself.

Madhouse Ale -- American Pale Wheat Ale. Flavorful red wheat and a rich profile of Cascade and Amarillo hops give this beer all the character and intensity of the Madhouse on Madison packed to the rafters during the playoffs

Rat Attack -- Witbier. A flavorful Witbier that will attack your tongue, made in honor of The Rat himself, Dave Bolland.

I'd call mine "White Dog" brewery. I'd have no seasonal releases because nothing pisses me off more than a badass beer only being available for 3 months out of the year. I haven't thought about names of pilot beers, but I'd definitely make a complex stout first as well as a hoppy, earthy IPA

but, in the novelty brewery category.. being that i live in LA and i'm a cinema fan i thought it would be cool to do a brewery called LA Noir, and only do 'dark' 'black' beers. Imperial Stouts, Black IPAs etc.. which of course would get old and then i would break my rules, but hey..

i also thought it would be funny for a brewery to do theme on the darker side of alcoholism... have beers like:

Brown-Bag Brown
Pissyerpants Pilsner
Restraining Order Rye

all with funny cartoon depictions of said themes (homeless people etc...)