US
Vogue
, which she has edited - with an iron fist some might say - since 1988, was just named Magazine of the Year at the prestigious
Ad Age
Awards
, beating
Vanity Fair
, and 2008's winner,
The Economist
.

There is hope for print, it seems, as advertising revenues have plummeted along with every other measure of economic growth across the globe; if anyone can squeeze revenues from cautious (or broke) advertisers it is "Brand Anna".

"
Vogue
increased its January-to-October ad pages more than 9% [running a total of 2,125 ad pages]...boosted its big newsstand component almost 13%, partly but not entirely on the strength of a great Lady Gaga cover in March,"
Ad Age
said on Wednesday night.

Ad Age
's "A-List" of top ten magazines includes
The Economist
,
Time
,
The New Yorker
and
Vanity Fair
. The latter had experienced its most profitable year to date thanks to increasing ad pages and higher circulation, newsstand and digital revenues.

But
Vogue
had "killed again" with 584 pages of advertising in the all-important September issue, and newsstand sales that are up 13 per cent.
Ad Age
also praised Wintour's brainchild "Fashion's Night Out" which has focused on breathing life into flagging retailers by encouraging hordes of young fashion fans to shop.

"To be in
Vogue
means something," Wintour has said of her power to make a model or designer's career, or bestow industry acceptance on a celebrity (like Lady Gaga). "Not all of them become friends, but it's part of my job to get to know these people and try to understand who they are, what they are and what future they have."