Swedish gaming company Cherry has announced their launch of XCaliber, a new fully independent gaming technology B2B business area. This centre of technical gaming innovation and service will allow Cherry to present and sell its innovative gaming platform and technology to operators and partners.

This expansion into a new business area will also create further shareholder value and growth while boosting Cherry’s position in the industry.

With the XCaliber business area, Cherry will deliver to the market their tracking software tool Omarsys along with its payment and fraud aggregator system and gaming platform.

XCaliber will be headquartered in Malta while having the support team in Poland. Cherry iGaming Chief Technology Officer Dario Arruda will take on the role of CEO of XCaliber.

CEO of Cherry AB Fredrik Burvall said: “XCaliber will continue to support Cherry to grow faster than the market and we now have five business areas with different diversified revenue streams which is following the strategy we rolled out two years ago. This also enables the entrepreneurs Cherry have within the company to expand and grow within the Group.”

Jonas Wåhlander, CEO of the Cherry iGaming also commented: “Having invested heavily in our technology over the past few years, the launch of XCaliber is the natural next step for the Cherry Group. We know our tools and infrastructure are market-leading propositions and we’re thrilled that we can now share them with the rest of the industry. XCaliber will continue to generate direct and incremental value to Cherry iGaming’s brands, as well as for incumbent and future business partners.”

CEO of XCaliber, Dario Arruda concluded: “We’re really excited to be launching XCaliber. A huge amount of work and investment has gone into our technology and we are constantly pushing for further technological innovations. It makes perfect sense to make these solutions available to partners who know that they will have access to the same technology platform, services and potential that have helped make Cherry iGaming’s brands to grow so successfully. Our approach has always been to do well by doing good and we see growth and profit as a natural by-product of success.”