Category: Marketing

A company’s brand name represents their marketing identity — who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. It is a mental picture of how customers perceive the business, and is influenced by the elements, words, and creativity that surround it. Why Should I Care about…

2016 has come to a close, and the fresh beginnings of 2017 are on the horizon. The new year always brings that feeling of change and evolution, so why not let your business embrace it? If you’ve been allocating your marketing budget to the same resources for years, it’s probably time to revisit the budget…

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending…

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on…

Google is never in short supply of fun and interactive visuals. Their Google Doodle is something that many look forward to seeing every day. Their latest roll out, Santa’s Village, is a fully interactive webpage featuring a countdown till Santa takes off. It shows off the North Pole in all its glory, complete with games, learning…

It’s that time of year that all college football fans love: Bowl Season! With all 42 bowl games now scheduled and announced, the marketing campaigns for each are ready to launch. There's sure to be hype-filled commercials leading up to the bigger match-ups, as well as great ads during game coverage. But what about the naming rights…

Now that Thanksgiving has come and gone, it’s officially open season for holiday marketing. Everyone’s probably feeling a little bombarded by holiday ads already, so you really need to think about the most strategic way to reach your audience this month. Use these 4 tips to engage your target demographic and stand out amid the…

Concept Marketing is pleased to welcome a few new members to our growing team. Mitch Cohen, our new Director of Business Development, and Rob Hopping, our new Director of Client Services, have joined the Concept Marketing staff to help bring our client’s goals and dreams to the next level. Mitch Cohen Our new Director of…

Election day is here! Many are just glad to see this day come and go. Others are feeling uneasy about what the outcome will be. Only time will tell who our next president will be, so while you wait for the results to come through, why not learn a thing or two about the presidential…

It’s Saturday morning and your kids turn on the television to watch their Saturday morning cartoons. You’re in the kitchen making them breakfast. But they probably aren’t interested in eating a healthy balanced meal. In between Spider-man swinging in the New York skyline and My Little Pony frolicking in the fields is a Tiger named…