Premier League

Positioned at the premium end of the hot tub market, Master Spas Europe has benefitted from the boom in the luxury market in recent years.

Leaders in portable hot tubs and swim spas, the Master Spas name has become synonymous with luxury, comfort and cutting-edge technology – a reputation that the company is keen to uphold.

Positioned at the premium end of the hot tub market, Master Spas Europe has benefitted from the boom in the luxury market in recent years. Last year the company saw an increase in sales and the third quarter of 2014 set a new sales record.

“2014 saw an increase in sales and 2015 is much the same,” says Stephen Weller, Master Spas Europe marketing director.

“At the moment we’re solid and steady, which is positive considering how the strength of the dollar has made US manufactured products much more expensive.”

Derived from USA-based Fort Wayne Pools spa division, Master Spas goes back over 35 years. The company was introduced to Europe by leisure distribution specialists Aegean International and added to their line-up. The products are now marketed through various international channels as Master Spas Europe. Master Spas manufacture all their hot tubs and swim spas in an advanced manufacturing facility in Indiana, USA and incorporate the latest technology and innovation into their products, ensuring both quality and durability.

The product portfolio spans four ranges of hot tubs including the Twilight series, Clarity Spas and Healthy Living Hot Tubs, each designed to fit a different section of the market.

Master Spas flagship line of premium hot tubs is the Michael Phelps Legend Series, which was developed with input from 18-time gold medallist and his coach Bob Bowman for all types of training, swimming, fitness programs and aquatic therapy.

Stephen explains: “Most of our hot tubs sales are in the £8,500 to £14,500 MSRP bracket spread across the ranges with customers usually ordering exactly the colour and specification they want.”