Media on Racism: Part 1 – Churnalism

Jan 6, 2012 – 2011 provided some “high-profile” news stories about racism – but even the “quality” press provided little more than churnalism. No doubt it’s safer for reporters to recycle established or “official” views than to delve deeper (or, Editor forbid, to reframe the issue for greater insight). This type of churnalism has its own dangers, as we’ll discover…

Two cases, in particular, are worth looking at (and comparing): BBC2’s Top Gear and Luis Suarez (Liverpool FC footballer). Part 1 considers churnalism and misreporting. (Part 2 will address the media framing).

Top Gear & “Lazy Mexicans”

In January 2011, Jeremy Clarkson and his fellow Top Gear presenters did a routine about “Mexicans”. This led to a trickle of news coverage after a complaint from the Mexican ambassador, but it didn’t become a “proper” story until after Steve Coogan wrote a comment piece (for the Observer) which pointed out that Clarkson & co would never target Africans, Pakistanis or Jews with comparable group-stereotype jokes. When I say it became a “proper” story, I don’t mean penetrating, insightful coverage… I mean: “Celebrity A blasts Celebrity B”.

The official officials who officiated in this case were the BBC and Ofcom. First, the BBC:

‘In a letter to Mexico’s ambassador in London, the BBC said it was sorry if it had offended some people, but said jokes based on national stereotyping were part of British national humour.’

Coogan commented: “The BBC’s initial mealy-mouthed apology was pitiful. It cited the more benign rivalry that exists between European nations (ah, those arrogant French, over-organised Germans), and in doing so neatly sidestepped one hugely important fact – ethnicity […] The Beeb’s hand-wringing suggested tolerance of casual racism, arguably the most sinister kind.”

‘Ofcom said Top Gear “frequently uses national stereotypes as a comedic trope and that there were few, if any, nationalities that had not at some point been the subject of the presenters’ mockery…”.’

Interestingly, the BBC’s Editorial Complaints Unit (ECU) later upheld a complaint about the show:

“Although the remarks were humorously intended […] their tone and cumulative effect seemed to the ECU to give the impression of reinforcing, rather than ridiculing, the stereotype”

All of which raises some important questions, none of which (to my knowledge) were addressed by media coverage – certainly not by the BBC. (I’ll attempt to deal with these questions in terms of framing in part 2 of this article):

Is national stereotyping necessarily less serious than racial stereotyping, and if so, why?

Is national stereotyping okay as long as you abuse all nationalities uniformly and humorously?

Does the same logic apply to racial stereotyping, and if not, why not?

Should TV celebrities be punished as severely as, say, footballers?

Trial by media – Luis Suarez

(Note: references to “para” are to relevant numbered paragraphs in the FA report)

This incident started during a football match, after Patrice Evra (Manchester Utd) made the offensive remark, “your sister’s pussy”*, to Luis Suarez. It’s alleged (by Evra) that Suarez used racial insults in the dialogue that followed. (*Evra made the remark in Spanish: “Concha de tu hermana”– para 87).

The official officials who officiated in this case were the Football Association (FA) and their “independent commission” (ie three blokes selected by the FA).

Suarez denies making racial insults. The case boils down to meanings of “negro” in Spanish (nearest equivalent in English is “black”). Suarez claims he said “negro” once, inoffensively. Language experts consulted by the FA agreed that: “the use of ‘negro’ as described here by Mr Suarez would not be offensive. Indeed, it is possible that the term was intended as an attempt at conciliation and/or to establish rapport”. (Para 190)

Suarez claims he said “Por qué, negro?” (“why, black?” – para 205). Evra claims he said “Porque tu eres negro” (“Because you are black” – para 205). The latter could be taken as offensive according to the FA’s language experts, but the phrase struck them as “slightly unusual” (para 182), whereas the phrase claimed by Suarez “sounded right linguistically and culturally”. (Para 191)

Initially Evra claimed (in English) that Suarez said, at one point: “I don’t talk to you because you niggers” (para 131). He later withdrew this claim, after realising Suarez had said, in Spanish, “negro”, not “nigger”. (The report quotes Evra admitting that he is “not exactly fluent in Spanish” – para 87). As the FA’s experts pointed out, “the Spanish word ‘negro’ cannot simply be translated as ‘nigger’.” (They also point out that “It may be used affectionately … it may be used as a nickname in everyday speech … several famous people in Uruguay are known as ‘el negro’…” (para 172)

These important details (and much else of relevance) somehow went unreported in most media coverage following the FA’s publication of a 115-page report listing the reasons why the 3-man panel found Suarez “guilty” (but not of being “racist” – paras 224, 414, 454). Unfortunately, ‘churnalism’ had taken the place of responsible reporting…

“Racial abuse” churnalism

The report was published by the FA on New Year’s Eve – which probably didn’t help. What journalist wants to spend the last hours of the year reading 115 pages on racial abuse allegations?

The Guardian led the way with lazy, irresponsible churnalism. ThreeGuardianarticles (each by Stuart James, plus another from Andy Hunter) stated as fact that the panel ‘found that Suárez used the word “negro” or “negros” seven times’.

But no such thing was “found” (even though the panel used that word). There was no evidence or corroborating witness statements confirming the number of times Suarez said “negro”. There was nothing but Patrice Evra’s word. (And Evra had altered his account – he initially told Canal+ TV that Suarez used the racial term “at least ten times” (para 154), but later claimed that this was just “a figure of speech” – para 159 – with the FA report stating that he later claimed Suarez used the word “negro” five times – para 205).

In fact, what the report clearly shows is that there was no evidence or supporting witnesses to back up either player’s version of the crucial dialogue between them on the pitch. The entire case came down to one man’s word against another’s. This explains why the panel spent so much time trying to establish a case (again subjective and uncorroborated) that Suarez’s testimony was “unreliable”.

Headline churnalism: “unreliable” evidence

Following the publication of the report, the Press Association ran with: “FA: Suarez evidence ‘unreliable’,” and virtually all major UK media followed suit with similar headings. In what way was the evidence unreliable? The report cites two things – firstly, a few inconsistencies in Suarez’s accounts of the sequence/timing of events (although the panel concedes this is understandable given that Suarez, unlike Evra, wasn’t permitted to see the video footage while being interviewed, and thus relied on memory more – para 320).

Secondly, the panel said it was “unsustainable and simply incredible” for Suarez to describe his behaviour as “conciliatory and friendly” given that “the players were engaged in an acrimonious argument”. (Para 453)

If journalists hadn’t been so quick to ‘churnalise’ the report’s key “findings”, they might have noticed the problems with this – its circular, subjective nature. The panel apparently took as given the very premise under dispute (ie the “acrimonious” nature of Suarez’s “behaviour” – which remains uncorroborated by witness statements and video footage. The panel’s interpretations of Suarez’s expressions and gestures – eg the pat on the head [para 243] – remain deeply subjective and contested).

As a result of this churnalism, every major newspaper report covering this “unreliable evidence” story failed to mention one of the most important pieces of “unreliable evidence” – namely Patrice Evra’s withdrawn initial claim that he was repeatedly called “nigger” (he later conceded it was “negro”), and his withdrawn claim that Suarez said the racial ‘N-word’ “at least ten times” (paras 154, 159). These inconsistencies are at the heart of the allegations, unlike the arguably more minor inconsistencies in Suarez’s account.

Inconsistencies in the “official” report

Another thing that journalists might have highlighted (if they hadn’t been in such a hurry to copy-n-paste summary “findings”) was glaring inconsistency in the report itself.

One striking example is the panel’s “rejection” of the claim that Evra was angry throughout the match – that he was “tipped over the edge” by events (para 333), putting him in an agitated/vengeful state of mind. Here’s what the report said:

‘We rejected that submission […] Mr [Ryan] Giggs described the Liverpool v Manchester United game as the biggest match. He did not consider that Mr Evra was wound up save in so far as everyone was wound up to a certain extent given the fixture. We reject the submission that Mr Evra was unduly wound up such that he was tipped over the edge to pursue vengeance against Mr Suarez.’ [Para 333]

But this conclusion that Evra wasn’t“tipped over the edge” (prior to accusing Suarez) is inconsistent with the testimony of Giggs cited earlier in the report:

‘It was obvious to Mr Giggs from looking at Mr Evra that he was upset. He said that Mr Evra did not seem quite with it, you might call it red mist […] Mr Giggs then told Mr Evra to calm down and not get himself sent off’. (Para 114 – my emphasis)

The report also states that Evra was “angry” from the very start of the match, “when he was seen to dispute the outcome of the coin toss with the referee” (para 329). (Evra, by his own admission (para 92), threatened to “punch” Suarez during the game). Of course, none of this negates Evra’s own testimony – but it provides a clearly relevant example of the panel’s inconsistent treatment of the evidence.

To my knowledge, not a single newspaper commented on inconsistencies of this type, which are evident throughout the report. The reporters had their easy-to-churn, momentum-propelled story: the “unreliability” was all Suarez’s. He was not only a racist, but a liar (although they wouldn’t word it quite so bluntly as that). Case closed. How could it possibly be otherwise?

“No Excuse”

An apparently widely-held view arising from the Suarez case (including, it seems, among Guardian writers and editors) is that since Suarez admitted using the Spanish term “negro” (once), he is guilty of racial abuse, that all mitigating circumstances boil down to “excuses”, and that those who defend him are effectively harming efforts to eradicate racism.

This view has far-reaching implications, of course. Even convicted murderers are granted the right to protest their innocence, citing lack of evidence, mitigating factors (such as self-defence, etc). Their defenders are not usually accused of misguidedly supporting murder – at least not by the “liberal” media.

So what explains these “deep” differences in conceptual approach? Was Patrice Evra correct when he claimed that the Spanish for “your sister’s pussy” translates to “fucking hell” in English? (para 87). And are there any meaningful comparisons to be made between the Top Gear and Suarez cases in terms of media treatment? All this will be addressed in Part 2, which concentrates on the media framing aspects…

If nothing else you appear to wilfully misuse the tern churnalism as made popular by Nick Davies in his Flat Earth News Book.

This story has created a lot of original opinion pieces that quote from a published legal document, very different from the near verbatim publishing of PR company press releases that churnalism refers to.

Complaining about selective reporting and lazy journalism by selectively reporting strikes me as very lazy journalism.

The churnalism examples I mention are the pieces published in the few days after the 115-page FA report was released (on New Year’s Eve). You can check them with Google News search facility (search Dec 31-Jan 3). They conform precisely to Nick Davies’ notion of churnalism – and the reasons for it. As BBC journalist John Sinnott noted in a tweet, the Press Association copy was issued 30-40 minutes after PA received the FA report. Pretty much all UK newspaper coverage then followed the same template as the PA. Note that 30-40 minutes is not enough time to read and summarise the report. The report’s own summary bullet-points were thus effectively reproduced without context, and this led to deeply misleading coverage, as I’ve shown with examples from the Guardian and Independent, as quoted in parts 1 & 2 of my article.

Even what you call “original opinion pieces” simply incorporated pieces of “churnalised” copy/claims from earlier reports based on original template – and failed to mention crucial aspects of the report which hadn’t been churnalised. Here’s a challenge for you, Ross: see if you can find any newspaper reports from early January which mention that Patrice Evra withdrew two fundamental accusations – that Suarez said “nigger” (he actually said the Spanish “negro”), and that he said the N-word “at least ten times”. Wouldn’t you say that Evra changing his story so fundamentally was worthy of reporting in pieces which were headlined with variations on “FA: Suarez evidence inconsistent & unreliable”?

A lot has been said and written about the Suarez saga but none made an effort of put the story right. From the FA to the media outlets, Suarez was guilty from onset. I am not a journalist but I know that most times, the media catalyze stories to sale massively. In the process, they tend to forget that their irresponsible reporting has consequences that can alter the mindset of their audiences, given most people just consumer and do not research.

However, I do not know if you are a member of the press but your articles have thrown in more than the light I need for closure, regarding the Suarez case. I like writing but am left for No words. Thanks for taking the initiative to and time to write this masterpiece of an article that I will personally recommend to all Liverpool fc fans and beyond.