Project Description

Subaru of New England began working with Mittcom in 2004 with the goal of becoming the #3 selling brand in New England. By 2017, we achieved that goal, and have maintained that position ever since with 69,000 vehicles sold in 2018. Working with New England Subaru and the 65 dealerships under their umbrella, we have created an overarching media campaign to help drive awareness about the brand and support the regional group of Subaru dealers.