While the technological feat itself is significant, perhaps as noteworthy is the fact that public officials and private ­builders agree such homes can be built using straightforward designs and materials that won’t break the bank.

“It’s really not rocket science,” said Kamran Zahedi, ­president of Urbanica Inc., the developer building the first wave of homes, on Highland Street in Roxbury. “People are now realizing it’s good business to build in this way.”

Urbanica is one of three companies selected by the city to design and construct 10 energy-positive homes — those that produce more energy than they consume annually — on city-owned land in Roxbury and Jamaica Plain. Eleven teams ­submitted proposals in a city design competition for the ­development rights, and city officials said the high level of ­interest will lead to additional projects in coming years.

“There are a lot of architects and builders that have the ­expertise to do this,” said Sheila Dillon, director of Boston’s ­Department of Neighborhood Development. “We see this project as something people can learn from and then begin to build on larger sites using the same energy practices.”

Construction of efficient homes is beginning to rise across the United States. Although there is no accurate count on the number of energy-positive homes, commercial contractors have started building them around the country. Depending on the market where they are being built, prices range from $180,000 to $400,000.

‘Building in an efficient way and contributing energy back to the grid is one of the mayor’s top priorities.’

The Urbanica project achieves its energy-positive goals largely through the use of rooftop solar panels, although the homes have numerous other energy-efficient features. City officials said homeowners should be able to sell excess power to their electric company and use the proceeds to further lower their utility costs.

Each of the four town homes will have 39 solar panels that should produce more electricity than a typical household consumes during a year. The ­houses will face the sun so they need less electricity for lighting during the day, and will be ­air-sealed and have double ­insulation to maintain comfortable temperatures without as much heating or cooling. Other measures include high-efficiency windows, Energy Star-rated appliances, and a smaller heating system that uses less duct work and electricity.

The houses will have three bedrooms, 2½ baths, and about 1,800 square feet.

Specialists in energy-efficient building say that demand for such homes has risen ­significantly in recent years, ­especially as home builders try to differentiate themselves by emphasizing environmentally friendly products.

“We’ve got builders trying to focus their entire product line in this direction,” said Drew Smith, president of Two Trails Inc., an energy consulting firm in Sarasota, Fla.

“We’re seeing demand for this in affordable housing and in multimillion-dollar homes,” he continued. “People used to say it was something only the rich could afford, but that’s not the case anymore.”

Smith said his business has grown consistently in recent years, even as Florida’s housing market has struggled to recover from the foreclosure crisis and broader economic downturn. He is now looking to expand to Las Vegas.

In Boston, Dillon said, the three builders designated by the city will price their homes for less than $450,000. In addition to the Urbanica project, GFC Development will build two town houses at 64 Catherine St. in Jamaica Plain, and a team of Sage Builders and Transformations Inc. will build four homes at Highland Park in Roxbury. The latter two ­projects are expected to start by early­ next year.

Dillon said the city has not set a specific goal for the ­number of energy-positive homes it wants to build in ­coming years, but it is already beginning to explore additional development sites.

“Building in an efficient way and contributing energy back to the grid is one of the mayor’s top priorities,” Dillon said. “And to be able to so in such a way that produces housing for ­middle-income families is really perfect for us.”

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