Miller-Bradford & Risberg, the Case distributor, is hosting rodeos on May 20 and June 24 at its Eau Claire and Sussex branches, respectively, as part of the Case Triple Threat Rodeo Competition for 2011. Heavy equipment operators are competing at Case dealerships throughout the U.S. this year to vie for a chance to win a new Case compact track loader and a Ram truck during the North American Triple Threat Rodeo Championship Event at the 2012 World of Concrete tradeshow. The winner of each local rodeo will be awarded a trip for two to the championship in Las Vegas, January 2012, plus $500 cash and a commemorative Triple Threat Rodeo belt buckle.

“Everyone is excited about the rodeo,” says Mike Soley, Jr., president and CEO at Miller-Bradford & Risberg. “These events give local equipment operators a chance to show off the skills they practice every day, and try out the new Case loader backhoes, wheel loaders and skid steers.”

Second and third place winners at each rodeo will receive $250 and $100, respectively, a commemorative Triple Threat Rodeo belt buckle, and a chance to become one of five wildcard entries in the championship event. All participants receive a Case Triple Threat Rodeo hat and t-shirt. Entrants may compete individually or in teams of two and can only compete in one Triple Threat Rodeo at one dealership location.

Case dealers are partnering with local Habitat for Humanity affiliates at Triple Threat Rodeo Competitions across the U.S. Habitat for Humanity is a nonprofit organization that seeks to eliminate poverty housing and homelessness and has more than 2,300 active affiliates around the world. The rodeo events will also promote the Case Community Challenge, a program that honors contractors who participate in local community improvement projects by donating their time and expertise.

About Miller-Bradford & Risberg Miller-Bradford & Risberg has been selling and servicing heavy machinery since 1944. The company has expanded to include seven branch locations throughout Wisconsin, Michigan and Illinois. Manufacturers represented by Miller-Bradford & Risberg include: Case, Kobelco, Volvo, Terex, Exodus Machines, Sandvik, Blaw-Knox, and other top brands. For more information, visit their Web site at www.miller-bradford.com.