B&H Photo Video doubles down on mobile for cross-channel holiday push

New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.

B&H Photo Video is rolling out several new initiatives this holiday season that tackle the mobile Web and app market at the same time. The new offerings are part of a bigger push that B&H Photo Video is making in mobile to win over in-store and online shoppers.

“It’s not entirely about sales,” said Eli Weiss, director of mobile commerce at B&H Photo Video, New York.

“We are trying to give our customers a great shopping experience that meets the quality of the other platforms/channels,” he said. “That being said, we do expect sales to go up as well.”

Streamlined site
B&H Photo Video recently launched a responsive site that renders content across smartphones, tablets and desktops. This is the first time that B&H Photo Video has used responsive design, and the site was developed in-house.