Mahou San Miguel strengthens craft brewing arm

Mahou San Miguel is looking to gain a foothold in the craft brewing market with a 30 per cent share in US-based Avery Brewing.

Since 2014, Mahou San Miguel has also been in a similar agreement with Founders Brewing, with both forming part of its internationalisation strategy.

Avery’s products are distributed in 33 states and, through this agreement, both companies aim on promoting the organic growth that the business claims will enable it to reinforce its presence in current US markets as well as reaching new ones.

Eduardo Petrossi, chief executive of Mahou San Miguel, said: “This new alliance, between two family companies, has been possible thanks to the passion we share for beer and tradition and that we have similar values. We share the commitment with the communities in which we are present, our long-term vision, concern for the sustainability and well-being of individuals and our aim of doing things right, placing the consumer always at the centre of our decisions. This operation strengthens us as the driving Spanish brewer behind the craft sector and will reinforce our positioning in the US.”

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