AOL Expands Video Search

America Online Inc. launched an enhanced version of its Video Search to let AOL.com and Netscape users search more news, sports and entertainment videos, the company said yesterday.

AOL boosted its video feeds from HBO, Warner Bros. Online, New York Times Digital and other sources.

AOL visitors can search a database of 15,000 licensed and originally produced video assets, including television shows; more than 1.5 million video assets; and Really Simple Syndication feeds from top video streaming sites.

The combined approach lets people search for quality current online video in one place, AOL said.

"On-demand video is rapidly emerging as a mainstream behavior on the Web, and we want AOL to be the first place users go for online video," said Kevin Conroy, executive vice president/COO of AOL Media Networks.

AOL also upgraded its AOL Video Player to provide what the company called a "unified platform for video programming across the AOL Network of Web brands," which includes AOL.com, AOL Instant Messenger and Netscape.

The Video Search upgrade goes along with "Video Hub," which will be added soon to the revamped version of AOL.com. Video Hub will serve as the portal's central spot for music, news, sports and entertainment videos.

Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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