The whole world is watching the Sochi 2014 Winter Olympics. Beyond the competitions and the ceremonies, I think it’s always amazing to learn about the behind-the-scenes work that prepares athletes for this moment. Childhood snapshots and B-roll footage reveal the hours (and hours and hours) of practice, along with support from family, friends and fans, which help push Olympians toward victory.

There’s also a whole world behind the scenes that’s keeping the places and spaces in Sochi clean, to the tune of 30,000 linens, 2,000,000 square feet and 5,000,000 people each day. TAP created this video to show how P&G Professional is there for every moment, making every experience count.

Every year, the good folks at Care to Learn help meet the health, hunger and hygiene needs of students in the Ozarks. As they begin to expand their reach to other regions, Care to Learn wanted to communicate how they work behind-the-scenes every day, making sure the kids who need help feel more like the ones who don’t.

Festive feelings from the Marlin Network Weirding Labs, who joyously present this merry mashup of weird wrapping papers. Get your jollies on with Warpping Paper, the give-wrap that keeps on gifting smiles, shrugs and squirms to all who behold it.

TAP is excited to celebrate the Grand Opening of the GuildMaster designer showroom in Springfield. The showroom will be available daily by appointment for interior designers and open to the public once a month, but this weekend you can check out the unique, hand-crafted GuildMaster designs for yourself!

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Hi there.

We’re The Alchemedia Project (or as our syllable conservationist friends call us, TAP). We’re a digital branding agency and like our name implies, we bring things together to make brands more valuable. Things like media and message. Technology and ideas. Customers and products. But wait, there’s more.