Government initiatives are also helping to boost the market, say analysts. These include the launch of the World Health Organisation's 'Clean Care is Safer Care' programme that focuses on HAI prevention and patient safety through hand hygiene techniques and effective disinfection.

National awareness campaigns are said to be further improving hand hygiene compliance by reinforcing patients' right to insist on hand hygiene. However, market potential varies across Western Europe since inadequate awareness, education, and training along with the lack of standard hand hygiene regulations are proving to be market restraints in some countries.