Fanatics, the global leader for licensed sports merchandise, announced today that Glen Giovanucci has been named vice president of retail sales for Fanatics Branded, the company’s in-house merchandise division that produces a wide array of t-shirts, hats, jerseys and many other fan apparel items as well as hot-market products around championships and sports’ biggest moments.

Giovanucci, who will report to Fanatics Branded president Raphael Peck, will work closely with retailers across all channels to provide high level service and support on the behalf of the company’s rapidly growing in-house merchandise division, which serves as an official licensee for all major sports leagues as well as hundreds of professional and collegiate teams.

He will be based out of Fanatics’ new Silicon Valley West Coast headquarters in San Mateo, CA.

“This is an exciting time for Fanatics Branded, and adding Glen to the team will ensure growth for not only this division but the company overall as we continue to significantly increase the distribution and range of products that we design and manufacture,” said Peck. “Adding a veteran retail professional like Glen with strong industry expertise and contacts in the wholesale business will help grow our omnichannel merchandise collections.”

Giovanucci has extensive sales leadership experience working inside the licensed sports industry, including senior level roles with PUMA, Reebok International and most recently with the Adidas Group, where he was the senior vice president of sales and marketing for their Sports Licensing Division after their acquisition of Reebok. Prior to joining Fanatics, Glen was senior vice president of sales for Iron Mountain, a physical/digital information management solutions and storage company.

“There is no doubt that Fanatics has become a key player in the world of sports licensed apparel and I am looking forward to joining this forward-thinking company to help expand the Fanatics Branded division,” Giovanucci said. “There are big things in store for both Fanatics and Fanatics Branded and I can’t wait to begin working with Raphael and his dedicated team to produce and distribute unique and innovative merchandise for sports fans around the world.”

Giovanucci received a Bachelor’s degree in Business Administration and Accounting from Northeastern University. An avid sports fan, Glen coached college hockey at Northeastern University, West Point and Plattsburgh State and was also an NHL scout for twelve years with the Calgary Flames and the Minnesota Wild.