he same control. Because the shoe was fo

One big advantage to this approach, Beers realized, was that she and the team quickly saw the whole landscape of possible solutions, and got a sense of what creating one would cost. They also learned which Nike Air Max 270 Mujer partners would be best to work with.Beers noted that she didn’t say she was reaching out from Nike. She wanted to see what the companies would propose without knowing who exactly they were talking to.Another conundrum Nike had to solve was where in the shoe they would pull the laces. Beers said by the time they got to this point, people in the company knew they were actually working on an auto-lacing Nike Air Max 90 Femme shoe and excited about the idea. Beers team put http://www.montajesavila.es the question out there and got back hundreds of ideas, but had no way to judge which of them might be viable. Beers came up with a strategy to test them, based loosely on the Food Network show Cupcake Wars. Every one who brought a potential solution got an assignment. She told them: Go build it for me in one hour. Bring it back to me. Tell me if the idea is still viable. If it’s still viable, Adidas Falcon Mujer tell me what makes it viable or what’s limiting it. Beers called it “learning fast,” as opposed to “fail fast,” the unofficial motto of Silicon Valley. The team quickly figured out the limiting factors in building the shoe, like where they needed to wait for technology to advance. Motors and electromagnets had to get smaller before Nike could use them as it wanted, which is part of the reason the Nike Air Max 720 Dames idea took so long to come to fruition.To keep testing Nike Roshe Run Womens the ideas, Beers and the team kept handing out additional assignments. If the first idea was viable, the person or group that proposed it then had four hours to flesh it out and see if it still held up. The next round was two or three days. Finally, the ideas still standing got a week in which to actually be turned into a product. “We went through this many, many times in the course of Adidas ZX 850 Donne the HyperAdapt,” Beers said, “especially in learning how to set the lacing and how to get it to balance so that it fit multiple people well.”Though a shoe that would automatically lace right after you put it on was the original goal, it wasn’t necessarily the best option for a real product. Beers says the team spent a lot of time considering the possibilities, such as putting buttons on the shoe Adidas NMD Donne so the user could decide when and how much to tighten it,Nike Air Max 2016 Womens or having a remote on a wristband that would offer the same control. Because the shoe was foremost about the user experience—as opposed to, say, performance or cost—that was an aspect they couldn’t afford to get wrong.Again, they needed to test. But they couldn’t yet build a real auto-lacing shoe, so they simulated one: We had in fact models of Nike Air VaporMax Donne the HyperAdapt that were on remote. They were Nike Air Max 2016 Femmeon remote that we threw together super quickly. We tested it on people in a matter of a couple of hours to find out if autolacing would be impactful and useful in what the customer wanted.