Next, you can visit the Better Business Bureau’s http://give.org to find out some reviews and information on a number of charities out there.

Snoop around some too.

See if they have information on a board, look for social media sites and if it is a new charity after some kind of event, look to see if it is tied to an established non profit that has been around for a while.

Making the donation on a secure site also helps and be very careful about crowdfunding sites as many problems have been reported after major events about people taking the money… and running.

And lastly, there will be overhead, and as you vet, realize it is very hard to make every penny go where you want it.

As you vet, it is not about finding a charity that gives 100%. They are few and far between. Any charity will need operational flow and they do report it. I prefer charities that have operational costs of at most 30% and down. Those that have higher budgets seem a little suspect to me.

In the end,

Look before you leap and give. Make sure that you are helping the charity or the people you want to help. Take those extra moments to ensure your donation is going where it is supposed to go.

LW

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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For some thoughts, tactics, tips and views from Loren, consider stopping by any of these links.Loren’s BlogsiHeartRadio PodcastsYouTube VideosInstagram PicturesAnd other places online
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Feed Shark Before you send money, vet that charity and the people asking for it