Cricut Explore Makes World Debut Exclusively on HSN

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Published: Feb 7, 2014 8:15 a.m. ET

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HSN Will Showcase World Launch of New DIY Tech Product on February
12Bundle Offer Includes Exclusive Anna Griffin Design Cartridges and
Three-Month Subscription to Cricut Design SpaceCricut Explore Is an Easy-to-Use Design and Cut System for Making
Polished DIY Projects

SOUTH JORDAN, Utah, Feb 07, 2014 (BUSINESS WIRE) --
Cricut today announced Cricut Explore™, the world’s easiest design and
cut system for making polished DIY projects, will make its world debut
on leading lifestyle and entertainment retailer HSN on February 12. The
Cricut Explore bundle presents a new, HSN 60-day exclusive cartridge
collection from Anna Griffin, a renowned designer in the stationery and
paper crafting industries. The new Cricut system will be available
across all of HSN’s platforms, including TV, online at hsn.com and via
mobile.

“We are pleased to partner with HSN as the first retailer in the world
to offer our exciting new Cricut Explore design-and-cut system,” said
Ashish Arora, president and CEO of Cricut. “By helping DIY crafters go
from inspiration to creation in just a few clicks, Cricut Explore is set
to revolutionize the DIY experience. We look forward to sharing the
Cricut story with HSN’s vast audience.”

Cut Smart – Patent-pending technology that cuts and writes
or scores a variety of materials in one simple step.

Smart Set™ Dial – A material selection dial that works in
conjunction with Cut Smart to eliminate the need to make pressure,
depth and speed adjustments. With a turn of the dial, users can
easily alternate between multiple cutting materials: paper, vinyl,
iron on, light cardstock, cardstock, fabric and poster board.
Users can choose a custom setting to define additional materials.

Anna Griffin Party Collector Pack – This exclusive collection
includes three digital cartridges for Cricut Explore with artwork by
Anna Griffin in her signature style:

Free Three-Month Subscription – A complimentary three-month
subscription gives users unlimited access to over 25,000 Cricut images
and 200 Cricut fonts, accessible through Cricut Design Space, the free
online design software for Cricut Explore. DIYers can use Cricut
Design Space to start on one of hundreds of ready-to-make projects or
develop their own unique designs.

Starter Kit – A simple guide and a selection of materials –
including cardstock, iron-on, vinyl and two Duck Tape® Sheets– to immediately start on one of 50 free projects.

“Our customers are passionate about crafting and we are excited to be
the first to introduce them to the all new Cricut Explore,” said Chris
Nicola, SVP of Merchandising for HSN. “HSN offers the perfect platform
to showcase DIY and crafting products that enrich our customers’ lives,
and Explore fits that bill exactly. We invite crafters everywhere to
tune-in on the 12th via TV, hsn.com or on their smartphone to
see the unbelievable value we’ve put together with Cricut.”

HSN customers that purchase the exclusive Cricut Explore bundle will
have the opportunity to opt into a Cricut-first auto-ship cartridge
program. The cartridge collection features three party-themed project
cartridges designed by the remarkably talented Anna Griffin, including:
Summer Soirees; Seasonal Soirees; and Bridal and Baby Soirees. These
HSN-exclusive cartridges will be shipped individually throughout the
year.

“Throwing the perfect party is all about the details, and our start to
finish Soiree designs for the Cricut Explore deliver a handcrafted party
like no other,” said Anna Griffin, president of Anna Griffin
Incorporated. “From the invitations to the favors we help you achieve
your personal crafting best that leaves a lasting impression on your
guests.”

With Cricut Explore, DIY crafters can create handmade projects in
minutes and design and cut, write or score a wide range of projects,
from home décor and fashion to crafting and parties and events. The HSN
bundle is the latest collaboration in a long-standing partnership
between Cricut and Anna Griffin to offer DIYers brilliant design
collections.

Cricut® is a world leader in personal electronic cutting
machines that enable people to achieve their creative best. For 50
years, Cricut has sold tools that inspire creativity, including the
Cricut electronic cutting machine, Cricut Design Space® free
online design software, and the Cricut Cuttlebug™ embosser
and die cutter. Today, millions of people use Cricut products to create
projects, and Cricut products have won dozens of industry awards. Visit www.cricut.com or
call (800) 937-7686.

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