Beer - Ireland - June 2016

“In a climate where discounters are currently excelling throughout IoI, we find that Irish consumers are becoming more driven towards unique, value-added beers and furthermore, are willing to pay a premium for this luxury. The rise in craft beers, which is set to continue in the years to come, has massively boosted this trend with Irish consumers perhaps shifting away from their traditional pint and more towards the latest innovation in beer.”– Emma McGeown, Research Analyst

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Figure 3: Types of beer consumers have drunk both in home (ie their home or another person’s) and out of home (in pubs/bars/clubs/ restaurants or another location out of home) in the last three months, Ni and RoI, April 2016

Apple remains the favourite cider

Figure 4: Types of cider consumers have drunk both in home (ie their home or another person’s) and out of home (in pubs/bars/clubs/ restaurants or another location out of home) in the last three months, Ni and RoI, April 2016

A pint at the pub is the most popular occasion for drinking beer

Figure 5: Occasions on which consumers have drunk beer in the last three months, NI and RoI, April 2016

Four in 10 drink cider in bars

Figure 6: Occasions on which consumers have drunk cider in the last three months, NI and RoI, April 2016

Irish consumers’ preference for light beer

Figure 7: Launches of beer in bottle and can format, June 2011-16

Premium comes at a price

Figure 8: Agreement with statements relating to beer and cider, NI and RoI, April 2016