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One day, you might be doing your holiday shopping from your car. Elastic Path believes the future of digital commerce will follow the shopping experience, going beyond websites to a new era of smart devices, even ones inside your car. The Vancouver-based ecommerce company just received $8 million in financing, which will go toward supporting the company's Cortex API, a hypermedia platform that extends the shopping experience to multiple devices. Toronto’s Wellington Financial provided the financing.

Under the rubrick of what it calls a "Sales Channel SDK," Shopify has launched a series of APIs so that developers can build new sales channels that Shopify's merchants can then use to extend the visibility of their catalogs. The company also announced new partners who will be using those APIs.