Search This Blog

Last month, Amazon
Fashion appointed founder of TheBlondeSalad.com and digital fashion
icon, Chiara Ferragni, as its European brand ambassador for
Spring/Summer 2016 (SS16). Ferragni will feature in Amazon’s media ad campaign for fashion across Europe, and the items worn
by Chiara in the campaign will be available to buy from Amazon’s five
European websites starting March 8, www.amazon.co.uk/fashion.

Ferragni visited Amazon’s state of the art European Fashion Photography
Studio in London, to shoot the campaign with
photographer Cass Bird and i-­D magazine’s Fashion Editor, Julia
Sarr-­Jamois. She modeled her favorite pieces for SS16 which include an embellished jumpsuit and tailored mini dresses from brands
including Gestuz, Selected Femme, Tommy Hilfiger, and new-to-­Amazon
Fashion, Keepsake.

“Chiara is a smart business woman with a strong sense of personal style
and is a great advocate for our ‘Don’t look like me, look like you’
campaign” said Juliet Warkentin, Director of Brand & Creative,
Amazon Fashion Europe.“I’m delighted to be working with Amazon Fashion” said Chiara. “Thanks
to online retailers like Amazon, fashion is more accessible than ever,
which is really exciting as fashion inspires a lot of people. Nowadays
don't need to live in a fashion capital of the world, have lots of
money, or to be able to shop during certain hours. With online retail,
it’s possible to browse and shop for fashion anytime of the day, from
pretty much anywhere."

Fashion is one of Amazon’s fastest growing categories and during recent
years large numbers of brands have partnered to sell their items on
Amazon’s websites. Amazon’s brand offerings across its Europe websites
include Mango, French Connection, Hugo Boss, New Balance,
Levi’s, Tommy Hilfiger, Puma, Gucci watches, and Missoni shoes.
Customers ordering fashion sold by Amazon enjoy free returns and a wide
range of convenient delivery options including unlimited one-­day
delivery for Amazon Prime members.