Classically, following this galvanising display of sisterly solidarity, staunch Trump supporter and life-long wind-up merchant, Piers Morgan decided to take to Twitter, to let it be known he thought it was the straight white male who was underrepresented in today’s society, putting it out there that he’d like to organise a men’s march to stand up to those ‘rabid feminists’.

I'm planning a 'Men's March' to protest at the creeping global emasculation of my gender by rabid feminists. Who's with me?

Morgan’s Good Morning Britain co-host, Susanna Reid, along with thousands of other men and women reacted with frustration to Morgan’s tweet – including actor, McGregor, who was supposed to appear on the programme this week to promote his new film, Trainspotting sequel, T2.

Was going on Good Morning Britain, didn't realise @piersmorgan was host. Won't go on with him after his comments about #WomensMarch

The Moulin Rouge star pulled out of his slot an hour before his scheduled appearance. A Good Morning Britain spokesperson later said: “Ewan came [in] this morning to be interviewed about his new film but decided not to go ahead with it.”

But the ever obstinate Morgan simply tweeted:

Sorry to hear that @mcgregor_ewan - you should be big enough to allow people different political opinions. You're just an actor after all.

On this morning’s show, Morgan added to his comments on McGregor, saying: “Sorry that Ewan McGregor’s not here. He couldn’t bear the thought of being on the sofa with me because he doesn’t agree with me about the women’s march.

“I have to agree with what an actor thinks about a particular issue because they’re actors. And as we know actors’ views are more important than anybody else’s.”

In an article in the Daily Mail this week, Morgan described what he thought of as “the repellent side of feminism,” an apparently “man-hating, violent, nasty side,” views which seem curiously unfounded, following a series of the largest and entirely peaceful protests in history was conducted predominantly by women.

While the presenters joked about McGregor losing an opportunity to promote his new film on their programme, T2, we suspect the actor’s stance will encourage all those five million ‘rabid feminists’ to go to the cinema and watch it, in support.