Ignitee Digital Solutions has designed EkJodiKapda.com. Ek Jodi Kapda, a joint initiative of Whirlpool and Goonj, aims to address the basic need of clothing. Bollywood actress and social activist Shabana Aazmi is the brand ambassador for the campaign. Ignitee has also bagged the social media rights to spread awareness about the campaign through platforms like Facebook, YouTube and Twitter.

Shantanu Das Gupta, vice president, corporate affairs and strategy, South Asia, Whirlpool, has said, â€œWhirlpool is keen to scale the existing campaign and introduce new initiative by spreading awareness in the online space. For this, we have selected Ignitee Digital Solutions and are proud to have them as our trusted online media agency.â€

Shankar, chief operating officer, Ignitee Digital Solutions, has said, â€œWith the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them.â€