Some business owners in downtown Naples are worried about their future. A consultant recommended the city rezone 10th Street as "Residential only as permitted use."

"There's nothing else like it in Naples...we are it, and we're at risk of being destroyed by over-development," said Quenby Tyler, the owner of Audrey's on 10th Street. "It would make it very enticing like a feeding frenzy for developers to come in and bulldoze large swaths of land here and put up very high rise, high priced condos, which is something we feel we don't need more of."

Shoppers like Austine Frawley said they like the consignment shops and mom and pop stores that line the street and make the area unique.

"Who wants a city where you can't come to and do anything? You need to shop you need a destination to go," she said.

Fifty shop owners joined forces to form a merchant association to have a unified voice at City Hall.

Susan Thomas said her landlord is already thinking about redeveloping the property where her shop sits on 10th.

"If we get pushed out we're not going to have anywhere to go, our shoppers will have nowhere to go," Thomas said. "We're asking can you keep the town or keep a little bit of the quaintness of this town. Keep the consignment stores thriving because that's what people love!"

Tyler fears it's just the beginning.

"If this goes on, it gets worse from here, it will end up looking like Miami here," she said. "Us merchants are looking at each other wondering who's going to be next."

The city could vote on this later this year.

Shop owners have started a petition to encourage the city to keep the street the way it is: https://www.ipetitions.com/petition/sos-naples-save-our-shops