About

Sunglasses. We love them. We need them. But if you’re anything like us, then you know that sunglasses have a tendency to break, or just altogether disappear…a lot.

In my house, this phenomenon meant fairly regular trips to the mall to pick out a pair of overpriced, not always polarized, and not always my favorite style of sunglasses (only to find myself right back at that same mall sunglass kiosk a month or so later when history inevitably repeated itself).

Enter Shades Republic. We launched this start-up as the web’s first fully customizable subscription for sunglasses. We offer quality sunglasses at affordable prices on a flexible subscription basis.

Here’s How It Works: You pick your shades and then sign up for a regular shipping schedule of every 1, 2, 3, or 6 months. We send you an email a week ahead of every scheduled shipment so you can make any necessary changes. Opting-out of individual shipments is easy and costs you nothing!

The Goal:

Our project is simple - help us finish our website. We launched this start-up with a bootstrap budget and have been pounding the pavement making sales person-to-person. We have come to Kickstarter to help us turn the most commonly requested website enhancement into reality: To give our members the ability to build out a queue of their future shipments (Think “Netflix” for sunglasses). We’d like to give our members the freedom to personally select and visually build out future shipments, so that they can choose today the sunglasses they want in their next shipment, in the one after that, and in the one coming six months from now!

Currently, our members have the ability to swap styles from shipment to shipment, but they have no way to build this schedule in advance. We believe the ability to choose future styles in advance would greatly enhance the freedom of Shades Republic. And we are all about freedom!

Our Kickstarter Rewards:

Kickstarter Signature Series - Shades Republic Sunglasses

Our sunglasses rewards are totally unique to Kickstarter featuring the "SR" signature to commemorate your support of this project. Only Kickstarter backers will be able to sport the Signature Series!

Styles/Colors:

1. Wayfarer - Black Matte

2. Wayfarer - Tortoise

3. Cat Eye - Black

4. Cat Eye - Tortoise

Risks and challenges

The number 1 risk we see is delays in shipping out rewards. If things get crazy, we will address any backlogs with help from friends and family. Shades Republic is a tight-knit group with a lot of love - we're not too worried.