Open communication

If your sales and marketing efforts result in prospective clients calling you, then how you receive 'phone enquiries (modern telephony), or email enquiries, and how efficiently you turn them around is key to further success.

These days, any of your staff should be able to accept and send faxes and email, even text messages, electronically - without leaving their desk. Similarly, a modern telephone system should integrate with your corporate email such that voicemail messages, left because you are absent or busy, arrive in your email wherever you are.

LBT can supply modern telephone systems and integrated messaging systems (email and voicemail to the desk).

Dealing with concerns

Once you have those enquiries, how you handle them can be made open and efficient with a customer relationship management ("CRM") application.

Logging calls, so that callers do not have to repeat themselves, or call again, in order to get service.

Recording responses, and automating service, so as to "turn around" client enquiries in optimum time, leaving an open "audit trail" so that others in the business can see what has taken place and share in the process.

LBT's "Associate™" CRM application runs on Windows networks and across the Internet and can be configured to suit a wide range of needs.

Manage

Of course it doesn't end there. Your CRM and email systems, and your web service, should be geared to keeping those "hard won" clients happy and informed, using efficient "back office" processes, so that they return to you again, and again, and again.

Our Associate™ CRM system will help to manage all the information relating to calls and responses. Because after all… "what gets measured gets done!"

Using E-Business

eBusiness processes can strip more labour out of the cycle. Integrating website applications with back office systems is something in which LBT excel.

Active websites that interact with CRM, financial accounts, order processing systems, and so on can enhance your client's experience of dealing with you, adding value to the relationship and cutting cost from the process.