"It was fantastic promotion for Kyogle, especially as Kyogle was referred to explicitly. You can't buy that kind of publicity for our area," Cr Mulholland said.

Kyogle scored the location shoot after a conversation between the mayor and one of the organisers, a former Bonalbo resident.

"He'd been talking to his parents, got my name and put the feelers out. We jumped on the opportunity to promote our region globally as this is an international ad campaign. We were also supplied with our own video to promote the area using footage from the filming of the ad with voiceover. We will launch this very soon."