Branding & Rebranding

Furia Rubel provides strategic brand development for organizations in various stages of business development. These include brand rationale, target audience research and focus group services, design, positioning statements, key messages and taglines. Our in-house designers and marketing experts work closely with each client to understand their company or organization persona and create a corporate identity that attracts clientele and communicates an effective message to the right audience.

Branding as a Science and an Art

Branding takes into consideration the needs and desires of the target audience as well as the brand features, benefits and unique selling proposition. A brand is more than just a visual identity; it conveys a specific message to a target audience. Brands are not products, they are perceptions imbued with emotion and shaped by communications to engage the target audience.

Design the brand

Deliver the brand

Artwork and options

Brand standards manual

Corporate stationery and collateral

Brand rollout and launch plan; implementation

Furia Rubel provides strategic brand development for a wide variety of organizations in various stages of business. Don’t just take our word for it. Read what our clients have to say in their testimonials. For example, the marketing coordinator of New Vitae Wellness and Recovery said, “The new brand, materials and website that Furia Rubel developed are a reflection of our dedication and commitment to the individuals we serve. Furia Rubel understands our fundamental principles and core values and has provided strategic guidance and supporting materials that work to raise awareness with the public about New Vitae, mental illness and behavioral health services overall. We are proud to work with their agency in this endeavor.”

If you are a new company in need of branding, a mature business in need of a rebrand, or an organization going through a merger and acquisition, Furia Rubel can help you to position your company for long-term success.

Branding matters. If you are looking to up your game and generate more business with a brand and messaging that drive business success, now is the time to contact Furia Rubel.