Geico Names Bill Roberts President, COO

Company Veteran Suceeds Tony Nicley

Berkshire Hathaway Inc. unit Geico said Bill Roberts has been named president and chief operating officer, while Tony Nicely will continue as chairman and chief executive of the third-largest car insurer in the U.S.

Mr. Roberts "will take on a greater role in managing Geico's day-to-day operations," said Mr. Nicely, who had until...