It's bottled water—for kids! Fortified with vitamins, minerals, and especially good old H2O. Finally, no more arguing with your kids to hush up and drink their Evian. Yves Behar has designed this "Y Water," featuring bottles that are also toys. And Kanye West loves it! I think I heard of this "bottled water that kids love" idea back when it was called "Capri Sun." Anyhow, I'm sure this product is both necessary, and a great value. Not to mention the obvious benefits for the plastics industry. Two fun-loving pics of children enjoying this capitalist monstrosity, after the jump.

This image was lost some time after publication.This image was lost some time after publication.