Esther Kane's Blog (51)

You've heard me say it a zillion times, there are SO many new programs coming out almost every day - it's difficult to keep up with all of them. But I do try!

One new program I found that seems to be really great is DorisApp.com - it's a simple and streamlined ToDo task but with some extra features that made it more conducive for my needs. You see, many of the online ToDo task programs simply give you the ability to list your… Continue

Remember years ago when companies would spend hundreds of thousands of dollars on getting information about their demographics? Well, if the demographics you're targeting happens to include the Gen-Y group (those born between 1980 and 1995) - you're in luck! Why? Because they've pretty much grown up with the Internet and have been participating in the growth of the Internet their entire lives. So, what they do, what they like, who they know, etc. is all recorded, on the… Continue

Okay, so you MUST have heard about Twitter by now. But, just in case you haven't, Twitter is a micro-blogging tool that seems to have taken over the Internet. It's one of, if not THE fastest growing social media type of program currently available.

Basically, the idea is you sign up for an account, you begin "micro blogging" which means that your "post" can't be any longer than 140 characters. So basically, you're just shouting… Continue

I woke up this morning to some interesting news. If you haven't yet heard, the official website for the White House (www.whitehouse.gov) has been changed! And I'm not talking about just the photos!!

President Obama used the Internet to his advantage during his campaign. He continues to surround himself with the young and talented minds he needs to continue this venture. Hence, the overhaul of Whitehouse.gov. Now, mind you, these… Continue

I know, I know, everyone is talking about social media, twitter this and facebook that! What's it all about? Why is everyone so interested in the minutiae of our lives? Well, I don't know the answer to that but I DO know that participating in social media is very much like participating in business and social networking groups. At first, you meet a lot of people, you shake hands, you engage in small talk and you get to know a little about each other. But after several meetings you become more… Continue

If you're a small business and you're trying to market your website, you may find it difficult to compete with the larger companies. You know, the companies that have triple the number of employees that you have, the companies that have 10 more websites than you have, the companies with deeper pockets than you have.

So, how can you, as a small business, compete on the Internet? Easy - Long Tail Marketing!

Long Tail Marketing is the concept of targeting keyword phrases that… Continue

Mike Seidle from Pro Blog Service wrote..."Most of our clients at Professional Blog Service come in thinking SEO. Somewhere they hear that blogging works for getting better ranks on Google. Then a funny thing happens: After about one-three weeks the light goes on and they realize that social media can be much bigger than SEO for their business. After that the game changes to a full on social media blitz - and the SEO benefits - they don’t… Continue

iphone is now selling re-furbished iphones for $99.00 (so practically anyone can afford an iphone) - AND Walmart is now selling iphones. That means that this product will now be more in the mainstream than ever. The number of mobile phone users continues to grow, despite the global recession. And what is the mantra for Internet marketing?

Well, I've read and watched several reports this weekend about 2009. And uh, none are promising. I'm paraphrasing here but reading in the newspaper, online and watching CNN, MSNBC and Fox (I guess I am a news hound!) - it seems that we're all in for a very rough ride in 2009.

President Elect Obama said last week, "...it's going to get worse before it gets better..."

Think about it - search engines are just machines. All they can do is match up the words that people type in to their computers and laptops and mobile devices - with the words that are on the website pages. Or blog pages, or press release pages, etc. You get the point. Yes, there are semantic rules, there are placement rules, there are many rules, but the bottom line is if your audience is typing in "abc" and you're… Continue

A few months ago I purchased an Amazon Kindle. I just love it. I subscribed to a few blogs and every night, I spend a few minutes reading (which always helps me get to sleep). As a result, I've been finding so many unbelievable new websites and services out there - it's almost impossible to keep up! But, I thought I'd share some of the coolest ones that I've found… Continue

Someone asked me yesterday, "What do we need to do to market ourselves on the Internet?"

My answer was, "You have to find out what your audience is looking for and then give it to them." - Pretty simple? Well, yes and no. You see, the difference between Internet marketing and traditional marketing is that it's much easier with Internet marketing to identify what Internet users are searching for. Why? Because what they type in is being recorded. Everywhere!

Literally every day now there are new applications, new online businesses sprouting up all over the place! It's difficult to keep up with all of them but we do try. Here's a list of some new Internet applications, new Internet businesses, and new Internet websites that we've found this week.

Web designers can do so much for themselves, their clients and their businesses by incorporating the following seo tips...

1) Make sure your URL's are as SEO friendly as possible. Avoid all those "=" and "?" marks. Use mod re-write to re-create these URL's to a more seo friendly format. Also, if the URL includes the keyword phrase for that page, that's extra bonuses!

2) Keyword research should be the absolute basis of any website design project. It should be the very first… Continue

Here are some new Internet tools and toys I found this past week. Maybe some of them will help you!

InterSquash.com - iphoneize your website - FREE! Basically, you enter in your RSS feed for the website. You're then given a code to add to your <head></head> tag and anyone accessing your website via their iphone will then be send directly to the iphone version!…

If you haven't heard yet about Twitter - and I can't imagine how that could be - but just in case - let me give you a rundown.

Twitter.com is a micro blogging tool. All that means is that it's a program, online, where anyone can go, create an account and begin following people and of course, get followed. With that account they can post a note, up to 140 characters, as many times as they like throughout the day, week, month, year, etc. Basically, it's an online instant messaging… Continue

One way you can find out is to check out Google Trends' HotTrends section. They list the top 100 search trends. Today is November 24th and a pattern emerged on today's list, the pattern is "Thanksgiving". I bet you think people are searching for things like...

How to cook a turkey for thanksgiving.
Recipes for thanksgiving.

Well, maybe they are searching for these but not enough times to make it… Continue

Yesterday I was watching a news station, can't remember if it was MSNBC or CNN but either way, the reporter was talking about the Obama Condoms that she just purchased in NYC! I know that America, and the world for that matter is on an Obama Kick but really, condoms?!

Well, why not? I'm sure that condom manufacturer just saw an opportunity to catch the wave and ride it for as long as he/she could! It's crazy marketing! Are you taking advantage of crazy marketing? Why not? Well,… Continue

Some business owners begin Internet marketing on their own. They read the small business guides and learn all they can about search engine optimization. It's a great way to begin Internet marketing because, in my opinion, it gives the business owner first hand knowledge of what is REALLY involved in the SEO process. But for those of you who simply hired someone to manage Internet marketing, search engine optimization for your… Continue

Shifting company or industrial goods is quite a bit more intricate task from shipping connected with household stuff. It contains many stressful and intricate jobs that lead wonderful stress over the people. These kinds of relocations consist of handling connected with machines in addition to tools, bulky and large furniture, equipments, electronic goods many other such forms of stuffs. For most people it seriously isn't possible to deal with shipping each one of these stuffs with no…

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

Moving home? Have you lots of belongings to be packed and shifted? Yes then the process of home shifting can be very daunting and stressful event of your life. There are lots of issues apart from tedious tasks such as packing, loading, transporting, unloading, unpacking and rearranging of items. So what can be done best for making home shifting easy and simple? In my point of view you should get professional help so that you can simplify the process and make it easy and simple. If you truly…

If that you are moving with a new talk about, there's a whole lot which needs to be done. In these cases, it really is good to experience a moving checklist to make sure you possess made every one of the necessary arrangements to your departure. Relocating with a new state is a big stage, so you must preferably start your preparations 2-3 months ahead of time. The explanation being--along using moving, you have to wrap issues up in your current place of residence also. A checklist will let…

Looking for a lot of tips pertaining to moving pieces of furniture safely? Scroll down to learn about ways to prevent problems for the furniture and get away from injuries on the body even though moving hefty furniture.

If you're moving in to a new condominium, the process of moving and supplying heavy pieces of furniture items is perhaps quite demanding. Even in case you have sought professional help, you must make sure that the household items are usually handled while…

When one is moving into a new household, the likelihood of breaking as well as damaging a thing are excessive. While a lot of may believe that this is the chance that can be taken, we say who's isn't. However, if 1 knows the tips about how to pack as well as move correctly, then there might be no place for mishaps. There are usually professional movers who will help you to shift, packing every thing away carefully to be able to avoid any damage. However, not many companies will make an…

Moving derived from one of house to a different, or a single city to a different could be a very stress filled task by itself. To ensure that everything may be packed effectively, and that it reaches safely inside same condition to another location place, also to then abide by the rest of the moving list, is rather taxing. Though you might have hired packers along with movers for the exact purpose, you will quickly realize yourself continually stressing about whether or not they are handling…

Going in one spot for a yet another can be a challenging and also demanding period. As soon as transferring ones house or office you should encounter quite a few undesirable tiresome and also busy difficulties. There are plenty involving items that ought to be accomplished along the way associated with relocating or maybe switching; for example, taking connected with merchandise, filling, transferring, unloading, unpacking, for example. Most of these chores are tedious and also allow you to…

The corporation connected with Packers along with Relocating Solutions inside Delhi supply a wonderful encounter to everyone it is buyers. The explanation for the superb providers offered by these people is actually which they place their particular core into your entire shifting encounter. These people address each and every relocating encounter seeing that his or her for that reason many people placed added work inside the separation proceed.