June 21, 2012 - Vancouver, BC – Roadhouse
Interactive Ltd. an
online and social game developer, today announced
it has acquired The Embassy Interactive, a Vancouver-based Facebook
and iOS game developer. The acquisition will further strengthen
Roadhouse’s development capabilities and enable the company
to quickly expand its roster of projects which currently includes
Family Guy Online™ and
MechWarrior Tactics™. The Embassy Interactive was
founded in 2008 and has developed several social games including
UFC® Undisputed™ Fight Nation for Facebook, and
Tangram Puzzle Pro for iPhone, an original IP that reached
#2 in US iTunes downloads.

Effective immediately, The Embassy Interactive will become
Roadhouse Game Studios and will focus on new product development
for Facebook, smartphones and tablets. The acquisition adds
internal development capacity to support Roadhouse’s
production and operational expertise. Roadhouse will continue
to work with third party studios in addition to internal
development and continues to seek top development resources to
match its strong production roster.

"The acquisition of Embassy is a strategic fit for us and a
critical step in our growth,” said James Hursthouse,
Roadhouse CEO. “Roadhouse continues to grow as an end-to-end
solution provider for the development, production, and live game
operations of Triple A online and social games. This acquisition
opens a new chapter in the Roadhouse story, enabling us to move
forward with an expanded slate of innovative projects in the
future.”

“Roadhouse is a proven Triple A online games company, and
we are excited about what we will be able to achieve together and
to help accelerate Roadhouse’s business” said Gary
Kanazawa, Embassy Interactive CEO. “Joining Roadhouse allows
our talented team to focus exclusively on what they do best –
create great interactive entertainment!”

Roadhouse Interactive President, Tarrnie Williams, will be
acting studio head until further notice. Roadhouse Game Studios
will continue to operate as a separate entity from Roadhouse
Interactive. Embassy Interactive founder Sebastiaan Reinarz will
continue on as Creative Director at the new studio, while founder
Ryan Donaldson will serve as an external design advisor for
Roadhouse Interactive.

About Roadhouse Interactive

Roadhouse Interactive is a Vancouver based end-to-end solution
provider for the next generation of browser, social, and mobile
games. Founded by industry veterans James Hursthouse, Ian Verchere
and Tarrnie Williams in December 2009, Roadhouse has a vision that
games should be free-to-play, frictionless, and highly engaging.
The Roadhouse management team is responsible for some of the most
well-known game franchises of the past twenty five years. The
company is working on a robust portfolio of projects across a range
of genres and properties including
Family Guy Online™, a mid-core browser-based
‘MMLOL’ game for 20th Century Fox that launched in
April 2012 (
http://www.familyguyonline.com), and
MechWarrior Tactics, a turn-based strategy game for
Infinite Game Publishing (
http://www.mwtactics.com). For more information
about Roadhouse Interactive visit
http://www.roadhouseinteractive.com.

About The Embassy Interactive

The Embassy Interactive was formed in 2008 by Sebastiaan
Reinarz, former creative lead at EALA, and Ryan Donaldson former
industry analyst at EA Canada, with funding provided by Embassy
VFX, an industry-renowned visual effects studio with credits
including Iron Man, District 9 and Battleship. The concept; to
utilize the collective talents of gaming and film veterans in
exploring the potential of emerging forms of converging media.
http://www.theembassyinteractive.com

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