94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of submitting a lead, they decide to call or walk into a dealership when they’re ready to buy. Because of all the research they can do on their own, though, customers today visit only 1.4 dealerships before purchasing a car, down from 4.5 in 2005, according to J.D. Power.

Local Marketing
There are 100 billion searches a month on Google - 33 million a day. Of the 30 billion mobile searches a year, 12 billion are local. Not enough numbers for you? How’s this - it’s widely expected that in the near future, local searches will account for over half of all mobile searches annually. If you don’t already have a great mobile sight you’re losing ground every day.

Page RankingIn all searches conducted, 70% of users click on organic results and 53% of the organic search clicks go to the first link. Most importantly, 75% of users never click past the first page. If that stat alone isn’t enough to get you moving, we don’t expect we’ll be seeing you on the first page anytime soon.