How to Set Up the Pardot Integration

Pardot is a B2B marketing automation platform. With the Oktopost integration, you can seamlessly sync information about social link clicks with contact records in Pardot to create better scoring and nurturing programs.

Under Settings, select the campaign that you're using to track website visitors with, for example, Website Tracking Campaign.

Next, select the CNAME that you want to use with the integration.

And you're done. Each time a contact clicks on a link inside your social posts, whether that post is leading to your website or another third party website, Pardot will be made aware of this click via the webpage visit log.

Here's an example of what the webpage URL will look like inside Pardot (all the UTM codes are added automatically by Oktopost):