One of the new SIPs is Neighbourhoods: The Insider's Handbook, "a definite, authoritative guide to navigating the town—featuring the best shops, restaurants, bars and services and the best-kept secrets of Toronto's most exciting neighbourhoods."

The issue, with a planned 32,000 circulation, is set to hit newsstands May 24 (cover price $7.95). A full-page ad in the guide is $4,560.

Toronto Life is also launching Toronto Life Cooks (cover price $11.95), "

I think the relevance of magazines has actually strengthened, it's a pause from the digital chaos."

Toronto Life Cooks will have a circulation of 40,000, and will hit newsstands on Sept. 27. A full page ad costs $4,795.

The magazine is also launching the Toronto Life Restaurant App, with more details to follow.

Toronto Life editor Sarah Fulford spoke at the Wednesday event. "A few years ago we heard about the death of print," she said. "It's been proven quite wrong. I think the relevance of magazines has actually strengthened, it's a pause from the digital chaos."