UC Logo Symbolizes Waste and Failure

University of California bosses have suspended the new logo that had drawn so much ridicule, and deservedly so. Indeed, the slick new design packs all the gravitas of a state lottery badge. On the other hand, the new logo does symbolize what the University of California has become, a bloated, wasteful state institution.

New UCSD vice-chancellor Linda Greene will be paid $250,000 a year, more than the $200,000 of UC Berkeley vice chancellor for equity, diversity and inclusion Gibor Basri, whose staff has increased from 17 to 24 in the last year. So no surprise that it took 11 well paid UC staffers several month to manufacture a logo any computer-savvy teenager could have crafted in one morning. It’s all part of the waste inherent in the bureaucratic UC system.

“The mark and the sophisticated graphic identity system that houses it can continue to evolve, while we use this occasion of brand resistance to learn more about the power of graphic design to connect people, even negatively.”

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