Category Archives: Case Studies/Portfolio

The brochures make the case for working with the staffing firm, and feature our photographs of Kate Perrin and Melanie Jordan from our session with them earlier this year, as well as a QR code and links to the company’s social media networks.

PRofessional Solutions, LLC, the only temporary staffing agency in the Washington, DC area that specializes in providing public relations temporary staff, sponsors many communications events throughout the year. Look for their classy brochures on display at the sponsor tables where those appear.

Working with this client is always a pleasure, and David and I are pleased to add their brochures to the Fletcher Prince portfolio.

Challenge: Named one of the 50 fastest growing companies in the Washington, DC area by Washington Business Journal, the company had dozens of construction performance awards but no online presence.

Solution: Fletcher Prince worked with Dominion Mechanical on their marketing materials, including

Logo

Advertisements

Brochures

Notecards

Presentation Folders

Engineer-style Jotter Cards

Website

Facebook Page

Twitter account

Social media logo

YouTube Channel and video

LinkedIn account updates

Photographic editing and Flickr account

Results

The client is receiving positive feedback from their staff, clients, and vendors on their website and marketing materials. The branded presence should serve the company well as they pursue marketing opportunities and business-building partnerships.

Results

Fall Properties’ investment in affordable marketing services with Fletcher Prince is beginning to pay off in their first month using social media. Fall Properties has already obtained 75 followers on Twitter, 45 Fans on Facebook, and 238 Channel views on YouTube. We look forward to seeing how their success evolves as they implement the communications plan we designed for them.

Feedback from the Client

We were so gratified by Fall Properties’ endorsement for our work on YouTube.

Video interviews for Susan on Capitol Communicator’s Thought Leadership Series

Facebook Page

Twitter account and Twitter training

Social media logo

Online video marketing plan

YouTube Channel and sixteen YouTube videos

Podcast

Email newsletter template and training

Promotional materials, including a postcard campaign

Web site and LinkedIn account updates

Photography, and Flickr account

Results

Susan’s investment in affordable marketing services with Fletcher Prince has paid off. Since the launch of her social media outreach program in June 2009, Susan has obtained new clients and achieved notable exposure in less than a year, including

In Google searches, Susan’s videos are achieving top rank, first page results for the search term “employee communications” in the video and images categories, and she obtains multiple results for her name and business name on Google in the primary search categories.

Her blog has received more than 1200 views, in addition to 100s of views for her posts on the PRSA-NCC blog and her Examiner.com column

Her podcast was featured by iTunes, and more than 500 people have subscribed to her podcast.

Her videos on Facebook have received multiple positive comments.

Her Twitter account has been featured in 15 lists.

Feedback from the Client

We were so gratified by Susan’s endorsement of Fletcher Prince on LinkedIn and YouTube. Susan wrote

Mary’s help was absolutely invaluable — not only in helping to establish my blog, podcast, Twitter and Facebook accounts and activities, but also in recommending new and creative ways to drive traffic and build my SEO metrics. I consider Mary to be a valued advisor and a highly-skilled Social Media practicioner. Plus, she’s a heck of a lot of fun to work with. I’d would not hesitate to recommend Mary and her team.