The CW Network to Target Lowest IQ Segment

After the most recent Nielsen Ratings placed The CW Network below all other major networks, as well as Univision (Spanish-speaking), the network has decided to take a new direction in programming, targeting Americans with below-average IQs.

“Currently, we target the 18-34 year-old audience,” said Les Moonves, President and CEO of CBS, which co-owns The CW with Warner Brothers. “We acknowledge our weakness in that market, and would like a add programming that will also bring in the 10% of our population with an IQ of 80 or below.” Moonves maintains that many of the shows will not have to change much, since a number of the viewers are pre-teens, whose adult-IQ-equivalent would fall somewhere in the 80 range.