Author: Jai Sangha

For some eCommerce stores on Shopify, there are products and services that are similar to each other, but have tiered pricing. This tiered pricing typically reflects the number of features that are included in that tier. By default, customers would have to go to the individual product page to see what these features are. However, you can make their life easier by adding pricing tables on Shopify to give an overview and comparison of these features.

Many challenges arise as your online business grows. One of them is dealing with fraudulent transactions. This is when a fraudulent credit card is used at checkout. This can cause a lot of havoc by disrupting your inventory numbers, automated shipping, causing chargebacks, etc. However, Shopify store owners have a free way to start reducing fraudulent transactions on their store.

In this post, we take a look at online fraud statistics and do a quick walkthrough of the Fraud Filter app by Shopify. Read More…

An FAQ page on Shopify can be a useful addition to your store as it can serve a number of purposes. As your store grows, there may be questions that are not addressed in your sales copy or products’ description. Instead of leaving these questions unanswered until customers hear back from your support team (which may just be you in the beginning), add an FAQ page to address commonly asked questions.

In this post, we’ll take a look at how an FAQ page improves customer experience, tips for building one, and Shopify apps that can help. Read More…

Time for another edition of our quarterly list of top free Shopify apps. In this post, we take a look at an app that lets you display different currencies, a URL shortener that helps you track sales, and deliver documents as PDFs to customers within emails.

These apps are free to use, or have a premium versions available with more features. Read More…

There is a lot that goes into building your brand and increasing sales on your Shopify store. Part of the marketing effort is usually spent to manage social media profiles as this can help build and foster a community of your audience. This can be a lucrative driver of traffic and sales – as was the case for Trendy Treehouse using Instagram.

However, social can start taking up more time and energy as there can quickly be a lot of things to track. Here are five tips to help you better manage your social media profiles with some helpful tools to schedule and automate posts. Read More…

eCommerce sales are growing globally as more people have access to faster technology and better commerce infrastructure, and as the middle class rises. Given this growth, it is important to sell internationally on Shopify as this can open your store to new markets and increase your revenues.

According to eMarketer, eCommerce sales continue to grow globally and will reach $1.9 trillion in 2016. Read More…

In this first ShopStorm Stories interviews, we talk to Tara Johnston from Trendy Treehouse about her experience selling on Shopify. Trendy Treehouse is an online custom clothing line selling t-shirts, blankets, and more.

Below is the interview, along with a summary of the discussion. If you have any questions, please put them in the comment section of this post. Read More…