Leveraging Your Business Through Facebook Groups

On average Facebook users spend 38 minutes per day using the platform and 1.4 billion of those use Facebook Groups. Within this article, you will learn how to utilise Facebook groups to enhance your Facebook business page.

FIND THE RIGHT GROUP

There are more than 10 million groups on Facebook so finding the right one can a challenge. Think about the following: Is your business location specific? Are you providing products or services? Are you part of a networking community that has its own group you can use?

Joining relevant groups initially will save you time and effort with your

PROVIDE VALUE

Facebook’s research showed users aged 18 to 24 are open to brands posting in Facebook Groups, as long as those posts provide real value, rather than just promotion. Providing helpful and resourceful content can draw more attention to your brand than a promotional post.

ENGAGE WITH OTHERS

Communicating with an audience is important, however, having conversations is more effective. Social media engagement increases loyalty and generates word of mouth. Commenting, helping and starting conversations on other posts will endorse this.

START YOUR OWN GROUP

Starting a Facebook group is something to consider. The group will allow you to establish your expertise, collect feedback and start relevant group discussions. Should you start a Facebook group, it’s important not to advertise your business continuously, it’s important to be a resource that’s others can go to for help.