About stephenking2012

In 2012 I volunteered to hold the position of Chair - Standards & Ethics Committee for the Middle East PR Association (@MEPRA_org). I have set up this account to assist in this effort.
You may also like to follow my Blog or connect with me on LinkedIn.
In any case, please do visit www.mepra.org, and if you are not yet a member, please do sign up!

Last year (has it been that long!) I wrote this article on how journalism was one of the worst career options in the world – placed 196 out of 200. The one ‘positive’ element in this I had joked, was … Continue reading →

The Middle East region is a hive of opportunity and many entrepreneurial types are enticed to set up their own small and medium sized enterprise. Most are excited at the opportunities that social media provides as a way of reaching … Continue reading →

When I first started my career in PR, I was tested on two things – my knowledge of the media and my ability to write interesting and accurate copy. That knowledge and this skill has saw me through ten years … Continue reading →

PR agencies and PROs are being granted access to greater amounts of mission critical information than ever before. Sensitive financial information, public advocacy positions and legal arguments have become accessible to communicators as PR is seen as an increasingly critical … Continue reading →