“Research in Motion’s launch of its new Blackberry 10 smartphones is too little, too late, said Jennifer Fritzsche, a senior analyst at Wells Fargo, Thursday on CNBC’s Squawk on the Street,” Cadie Thompson reports for CNBC.

I just think it wasn’t enough. We still have really strong doubts and it really is more related to the model and the service revenue changes, which was really high margin revenue stream for them. The buzz around the phone actually was quite good from a lot of the reviewers and it’s competitive. But I think for RIM it’s a little too late… It’s just very hard to make money even when you’re shipping 30 to 50 million units a year, you need more and that’s the slippery slope that RIM is changing. – Jennifer Fritzsche, a senior analyst at Wells Fargo

Thompson reports, “To make matters worse , the new handsets are not going to be available in the U.S. until March, and that delay definitely hurts the company, she said. And when consumers finally do get their hands on the Blackberry 10 phones, they may be disappointed with their app selection, which doesn’t hold a light to the apps offered on Apple’s iOS or Google’s Android platform, she said.”

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18 Comments

Streamline the company, make the numbers work and sell a really nice niche product that works. Nothing wrong with that. Oh, and disregard every word out of every analyst’s mouth.
Apple survived just fine for years making high quality/low volume products.

Not sure Blackberry and the Mac are particularly comparable. Notice that Apple would not be happy with the Mac model and numbers for its phones and iPads to be honest and such a presence would unlikely to be that profitable or sustainable.

But from a market point of view, people aren’t screaming for another phone, and most of the potential buyers already have committed to the iPhone or (yuk) Android. No matter if BB10 is a really good phone, prying satisfied customers away from what they’ve already chosen is tough. The only way to do that quickly is to sell it at a big loss, but that is the road to ruin.

Now that all (but the intelligent) AnalCysts have fscked-over AAPL, what a scary place to be, wanting to cheer lead them bashing RIM-Berry. What do I do? Agree with these TechTards just because they’re saying what I like to hear?

Personally, I hope the BB10 has some success and gives Android some competition, further fragmenting their stolen success. I would be hopeful that the BB10 takes some share from Android rather than from iPhone.

Blackberry has the most innovative look and feel to their OS. Their HUB and FLOW approach is great. People will flock to the smartphone that makes their life easier. Integrating personal and corporate use, their HUB and FLOW will definitely leave Apple’s and Android’s approach in the dust. I can guarantee that within 6 months, both Apple and Android will have a very similar feel to their OS. Blackberry has just got to keep innovating or they will be left in the dust.

First off if snyone cares why are they only shipping one of two models now and the other in April? As there was such a delay as if some people still haveta wait. Touchscreen vs Querty (sp.?) keyboard is significant choice at least in BB land ( RIM or whatever its called )…