Mazda Imaging installs HP Indigo 10000 Digital Press in India

New Delhi, India, June 28, 2013: HP today announced that Mumbai based Mazda Imaging is the first company to install the HP Indigo 10000 Digital Press in India and is amongst the early customers to install the press in Asia Pacific.

Phiroze Havaldar, Director, Mazda Imaging Pvt Ltd, said, “We are extremely happy and excited to be the first company in India and amongst the early adopters for the HP Indigo 10000 Digital Press in Asia Pacific. It is truly a revolutionary machine and this acquisition will open the doors to a host of new businesses for our company. The new B2 size, offset quality and huge capacity allows us to participate far more effectively in commercial printing and publishing spaces which were not possible earlier.

He further added, “We have enjoyed a relationship of seven years with HP starting with the HP Indigo 3050 Digital Press. Over this time they have been extremely supportive, innovative and very involved in ensuring that our presses deliver the highest level of quality. In 2008 we also invested in a HP Indigo 5500 Digital Press as part of our growth plan and extended the business into Ahmedabad in Gujarat. Our latest investment in the HP Indigo 10000 is an endorsement of our trust and satisfaction in the HP Indigo range of digital presses and in the HP Indigo team.

Mazda Imaging is a name to reckon with in the local photo printing industry and has seized the first mover advantage to enhance its printing capabilities by installing this press in its current digital set up. In the photo segment, where Mazda Imaging has a large established all-India presence, Mazda will be the first in India to offer a new range of bigger photo books and other innovative products to photo customers who are looking for something new and different to showcase their favourite photos.

The HP Indigo 10000 Digital Press is the first digital offset quality press in a B2 (20’ x 30’) size format and it will help drive the adoption of digital into mainstream printing by fitting seamlessly into existing offset environments. An area which has already seen a huge shift is the photo segment where traditional silver halide prints are rapidly being replaced by HP Indigo Presses due to their excellent quality.

Alon Bar-Shany, V.P. and GM, Indigo Division, HP, said, “Printing companies constantly look to improve productivity, expand capabilities and diversify applications to deliver more value as well as higher quality products to clients. The HP Indigo 10000 Digital Press is delivering on its promise to change the economics for our customers by helping them to produce a broader range of applications that allow them to increase their profitability.”

Personalisation, variable data printing and the ability produce cost effective short runs combined with the new size and productivity are going to radically change the playing field in the coming years.

Momentum of the entire HP Digital Press Portfolio continues, with more than 6,000 HP Indigo Presses installed worldwide as of the end of January.

Widespread adoption of these solutions, including explosive adoption in the Asia Pacific and Japan region (APJ), has driven the analog to digital transformation in the graphics industry and contributed to the strong growth of high-value digital pages.