Live blogs

On behalf of BruceClay.com Kristi live blogged presentations from Loren Baker, Ann Smarty, and Stoney deGeyter in the session Building Great Content.

“Any time you think about content marketing, always ask yourself, what else can I do with this content? Every time! Don’t forget to think about that and make sure you don’t miss any opportunities.” Ann Smarty

On behalf of BruceClay.com Virginia live blogged Brent Csutoras’ session Long Term Success for Reddit.

Reddit is one of the aggregate sites that still consistently grows. Digg grew, crash, died. You can count the social aggregate sites that tried and failed. Reddit never makes an effort to grow or sell you on their site. They’re a massive community built of influencers – people likely to make a topic viral.

By 2018, smartwatches alone will move 91.6 million units. A lot of people will have a smartwatch, most likely an Apple Watch, by the end of the year. As SEOs, we must target our clients’ audiences on these platforms. That’s what we’re talking about when we’re talking about wearables SEO.

Katy sat in on the LinkedIn Marketing session featuring Sean Jackson and Jabez LeBret and wrote this recap.

Bottom line, both presenters emphasized the need to make sure your LinkedIn profile is ready to convert and then be active enough to get people there. There is a ton of potential with LinkedIn that is often overlooked. I know I went in and made some changes to my profile after hearing from these two gurus.