A chocoholic project

Hung for real? No photoshop? I like this project very much, when we’re starting printing food, and decoration is becoming more and more industrial and accessible. Thousands of cake designers are now sharing thousands of pictures where macarons or wedding cakes come out of fairy tales. Boring isn’t it? But here all the project is beautiful and dreaming. Like precision, styling, chocolate and type.

This new series of ads has been created by art/design collective NAM for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. See behind the scenes videos of the project here.