Reach the right respondents

Need more data? SurveyMonkey Audience offers DIY and aided approaches to help you reach the right audience and a statistically valid sample size for your research. Design your survey, click to send, and then select “Buy a Targeted Audience” to choose the respondents and audience size you want.

How to deliver your research surveys

On Mobile Devices. With surveys optimized for use on mobile devices, including iPhones, iPads, Kindle Nook readers, and Android devices—SurveyMonkey makes it easy for you to go mobile when you do your research.

On Social Media Platforms. Interested in conducting research with groups on social or professional networks? Embed your survey link on a Facebook page, or tweet it to recipients.

Introduce your objective. Provide context with a brief sentence. Tell survey takers why you’re asking these questions and how their feedback will help. For example, say “Your feedback will help us understand how which services are most important to you.”

Use human language. Be as clear with language as possible, to ensure that your respondents understand your questions.

Why use online surveys for research?

Surveys can be a great research tool – but your data is only as good as the science of the survey. It’s a causal relationship. SurveyMonkey offers an extensive collection of templates and survey types you can use as the basis of your research surveys. And all of our survey template questions, including each certified question in our Question Bank, are written by professional survey methodologists. Check out these and other survey templates for your research projects. (Please note that some of these surveys are only available in English at this time.)

Demographics research

Use a series of surveys, including long and short demographics surveys, to understand the background of your research respondents. Use templates such as Education Demographics, Military Service and Government Support for more detailed demographic data.

Market research

What’s the appetite for the new product or service you’re introducing? Have you tried an opinion poll? Use our 20-question Market Research survey to explore respondents’ opinions, their preference for your restaurant or business offerings over the competition’s, and their willingness to recommend.

User experience research and questionnaire design

As part of your research, explore the quality of targeted users’ experiences on websites. Survey visitors to find out how they respond to a site and if they were able to find the information they needed. Poll target audiences to determine individuals’ use of smartphones and applications to plan your mobile strategy. Use survey feedback to design engaging user experiences online and on mobile devices.

Research for non-profits

A cost-effective way to gather insights, online surveys and questionnaires can help nonprofit organizations identify donors’ reasons for contributing and help you plan activities that will drive engagement and investment.

Research in child development and education

Use surveys from SurveyMonkey’s collection of Education, School, and Academic Online survey templates for research projects on family and school relationships, educational outcomes, school climate, online learning programs, and student satisfaction. Leverage templates such as the Harvard Graduate School of Education Pre K-12 Parent survey for parents’ detailed feedback on their children’s education experience.