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REVIEW: Marketing and advertising news in the week&rsquo;s press

The ITC has admitted that consolidation among the remaining ITV
companies is inevitable and has hinted that it may bend the rules for
the proposed merger of Carlton Communications and United News & Media.
At present, no company can account for more than 25 per cent of the
total TV advertising market, but the merged company would have 35 per
cent. - General release

The ITC has admitted that consolidation among the remaining ITV

companies is inevitable and has hinted that it may bend the rules for

the proposed merger of Carlton Communications and United News & Media.

At present, no company can account for more than 25 per cent of the

total TV advertising market, but the merged company would have 35 per

cent. - General release

The auction has begun for the next set of broadcasting rights for

football’s Premier League. The League’s chief executive, Richard

Scudamore, will meet with 20 club chairmen to outline the tender

document being sent to broadcasters. - General release

Scottish Power is consolidating its entire pounds 20 million media

account into Starcom Motive after a three-way pitch involving CIA

Medianetwork and the incumbent, Feather Brooksbank. - General

release

The ITC has slammed the Department of Health for making misleading

claims over nurses’ pay levels in its recruitment ads. The DoH has

changed the wording of a Saatchi & Saatchi TV spot which included the

line ’an average full-time qualified nurse earns more than pounds 20,000

a year’ after the ITC received more than 120 complaints from members of

the nursing profession. - Marketing Week

Bartle Bogle Hegarty has won the pounds 10 million advertising account