ONLINE ADVERTISING GDPR & Digital Marketing : What You Need To Know Christina Jones, Boss Lady, Blacktype Digital 5 November 2017 General Data Protection Regulation (GDPR) is a European Union (EU) privacy regulation that was signed into law in April of 2016. By...

A typical ecommerce store sees a conversion rate of around 2% – that means that 98 out of every 100 people who visit your store leave without buying anything. Combine that with the scary statistic that 70% of people who add things to the shopping cart never complete their purchase

Have you heard of remarketing advertising? Even if you haven’t, you’ve certainly been exposed to it. Go & browse on the website of a major retailer and leave without buying. Suddenly as you read a newspaper online and then go & check your Facebook profile

Here is a list of everything you need to run a successful ecommerce business. The recommendations here are personal – it’s what I use to run my own business and after 15 years in ecommerce I’ve tried an awful lot of tools to settle on the best