A spokesperson from the company said: "Ten years ago, awareness surrounding eco-friendly Ganesha was negligible. Given the scale of the festival across cities, we felt it was imperative to create awareness about the ecological implications of the celebrations. Today, we are pleased to see that our efforts have paid-off since the concept of eco-friendly Ganesha has seeped into the mass consciousness."

The station has also created a song using only natural sounds and acoustics to promote an eco-friendly festival.