"The BigD-Large Format Digital Experience will feature Bigger Screens, Bigger Sound and Bigger, more Luxurious Seats providing the Ultimate Entertainment Experience", said David Passman, Carmike’s President and CEO. The auditorium will include a wall to wall giant screen measuring 78 feet wide and 35 feet tall, custom luxury seating, the latest in 7.1 surround sound and DIGITAL projection for both 2D and 3D features. Carmike will premier the Ultimate Entertainment Experience with the opening of “Salt”, starring Angelina Jolie.

Carmike Cinemas has been the leader in Digital Projection and 3D technology since 2006 and is the only national circuit exclusively using DIGITAL Projection in all its theatres showing the newest Hollywood movie releases.

The Carmike 15 in Columbus was designed by the Chattanooga architectural firm Artech Design. Photos can be seen in the entertainment projects portfolio at their web site (click on the fourth thumbnail photo down in the right column of the page.) The text says that the project was a new prototype for the Carmike chain, and that the design and construction were both fast-tracked to meet a tight deadline. That might account for the under-designed look Joel Weide found displeasing.