Wednesday, March 31, 2010

Getting Social With eBay

Last week Edelman hosted a strategy session with our clients and partners at eBay and I had the opportunity to pull two of eBay’s social media leads aside for a quick chat. Richard Brewer-Hay has been with the company just over two years and has already brought a face to many of eBay’s social initiatives through his eBay Ink blog as well as his consistent engagement with eBay users in forums and nearly every community imaginable. Julie Haddon, a former Twitter employee who recently returned to eBay after working there from 2003-2006, has moved back to the iconic brand in a global social media strategy role.

While eBay already has a presence on social touchpoints such as Twitter, Youtube and Facebook, the day was focused on looking at how the brand can dial up engagement with buyers, sellers and employees in a meaningful and scalable way. We’re very excited to be a part of this as eBay boasts some of the most engaged users on the planet and this makes for fertile ground. Have a listen to what Julie and Richard have to say and think about how it applies to your own organization.