Google’s Larry Page made a good point when he explained who his company’s biggest competitor was. Well, we should probably say it was a good answer he had prepared earlier, because you don’t simply come up with an improvised response like that on the spot. And what can you possibly say when someone asks you who your biggest competitor is? (One of Apple’s main competitors is Twix, by the way, but you’ll have to keep reading to find out why.) … Continue reading →

This morning when you woke up, your first idea was: “I’ll get started with social media.” Good, now let the fun begin… What are the first steps you need to take if you want to use social media to communicate about your company effectively and efficiently? Step 1: Make a plan “Doing something” with social media isn’t enough. First you have to know exactly what you want to achieve, and be consistent with your choices. You may use social media … Continue reading →