Ms Taylor is the chief executive of Canada's Four Seasons Hotels and Resorts.

What started in 1961 as a motel in the bohemian outskirts of Toronto, has grown into a global luxury chain, with hotels from Shanghai to St Petersburg, and from Beirut to Buenos Aires.

Expanding businesses

Though servicing different types of client, both Azul and Four Seasons have experienced rapid growth.

In just four years, Azul has grown to rival the likes of Brazil's Tam Airways, becoming the third major airline in the country. Over the past decade, domestic air travel in Brazil has nearly doubled, and Mr Neeleman feels there is considerable scope for further growth both domestically and internationally.

Ms Taylor first joined Four Seasons as an in-house lawyer in 1989. Earmarked early on in her career by founder Isadore Sharp as his eventual successor, she took over from him as chief executive in 2010.

Azul

Low-cost Brazilian airline established by serial aviation entrepreneur David Neeleman

Established: 2008

HQ: Sao Paulo, Brazil

Revenue: $2bn (£1.24bn)

Number of employees: 9,000

Fact: 17 million people flew with Azul last year across Brazil

Since then, she has made plans to open 50 hotels in less than a decade across all territories, including China, Azerbaijan and Tanzania.

Customer feedback is vital to both businesses, and Mr Neeleman says there is nothing he likes better than to get on planes and talk to customers.

"Every flight I take, I let them know I'm on board, I go through the cabin, I thank them for their business.

Staff matters

For Ms Taylor, the voice of the employee is just as important as the voice of the customer.

"We do employee opinion surveys, which talk to employees about how they're feeling about the company generally and their place of work," she says.

Four Seasons

Global luxury hotel brand

Established: 1961

HQ: Toronto, Canada

Revenue: $3.8bn

Number of employees: 35,000

Fact: The company began as a motel in downtown Toronto, built by architect and founder Isadore (Issy) Sharp

"But we also do management opinion surveys and we ask employees directly about how their managers are performing and whether or not they're getting the kind of support they need, the leadership they need."

Mr Neeleman too values the importance of his staff. When he was in his 30s, he found out that he had attention deficit hyperactivity disorder (ADHD).

As a result, he makes sure he surrounds himself with "people who can dot all the Is and cross all the tees and can push back on you, and say, 'That's a really stupid idea,' [or,] 'That's a great idea.'"

And together they seem to be doing a good job. Azul was the first airline in history to carry two million passengers during its first year of business.

It may not provide the same luxury service that Ms Taylor's Four Seasons does, but it hopes to build itself into just as well-known a brand.

The Ideas Exchange is an eight-part series, starting on 1 September, broadcast on BBC World News on Saturdays at 02:30 and 15:30, and Sundays at 09:30 and 21:30 (all times GMT).

Every week, two international business leaders meet to talk about their different experiences of global markets and business.