Christhu Raj institute of Management consists of eminent faculties to guide the students in the research area of asset pricing, market liquidity and risk management, as well as behavioural finance.

Organisation studies cover a wide area of research aspects such as how organisations affect and are affected by the society, goals and objectives, leadership, managerial control, internal and external relationship, organisation structures, organisational culture, organisational change, and organisational behaviour.

One important research area for the group is studies of branding and brand management from different perspectives.