We at BASF use our expertise in high-performance chemicals and offer solutions that make home care and industrial & institutional cleaning more efficient, convenient and less resource intensive.

Home Care and I&I Cleaning

As the innovation leader, BASF enables choices to offer its customers the best possible solutions to successfully meet today’s as well as tomorrow’s market needs and changing regulatory conditions. With its strong R&D base, the deep market and application expertise, BASF is the partner of choice for the formulation of detergents and cleaners that are efficient, convenient and safe to use and that contribute to sustainable development. The portfolio includes surfactants, polymers, chelating agents, biocides, optical effect products, stabilizers, methane sulfonic acid and is constantly developed further.