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“…Their biggest draw probably is nostalgia. Parents who ate them as children now buy them for their own kids.

The chicks also have a following of people who like them for assorted other reasons – there are even several tongue-in-cheek Web sites for the faithful. At www.peepsshow.com is a gallery of Peeps art, while www.peepresearch.org has the purported results of tests of the chicks’ reaction to cold and heat, as well as cigarettes and alcohol.”