New mothers will now have access to breastfeeding help and advice around the clock.

From the end of this month, all PlunketLine staff will be trained lactation specialists who will be able to support breastfeeding mums at any time of day or night thanks to a $500,000 donation from the Wright Family Foundation.

The donation also allowed Plunket to offer video calling technology so mums could show the lactation consultant how the baby was latching allowing them to offer better, more targeted advice.

Among the new services offered will be follow-up calls the next day to breastfeeding mothers who had been assisted with issues during the night.