Arsenal Double Club

Educational website for pupils, parents and teachers

The Arsenal Double Club website was created to promote language learning among children as well as encouraging schools to sign up and get involved in their charity programme. Cyber-Duck produced a user-friendly website which successfully caters for and engages three different audiences.

Objectives

Arsenal Double Club aims to encourage young children to learn a variety of languages, alongside promoting their charity programme to schools. Here, the challenge was to create a website that was visually appealing and engaging for three different audiences, all with different requirements.

Teachers needed relevant information to register their schools to the programme; parents could learn about the courses available for their children and the children themselves wanted an entertaining fun area on the website to support them in learning a new language. Our objectives included:

Creating a website that was attractive, informative and accessible across audiences.

Provide relevant information for teachers, to register their schools for the programme.

Help parents to learn about the courses available for their children.

Create a 'fun zone' for children to interact with, as a supplement to practice their new language skills.

Arsenal Double Club helps children learn with fun classroom and pitch activities.

We used a simple card sorting exercise to explore the website structure.

User Centred Design Methodology

Our digital professionals drew on our user centred design methodology, following an agile development philosophy to develop the successful project.

Our processes included:

Stakeholder interviews

Information Architecture

Art Direction & Illustration

Front-end development

Testing and QA

User research

Prototyping interfaces

Game design and build

CMS integration

On-going support

We created specific sections for each group to find relevant content.

We were awarded a Communicator Award of Excellence for the website.

Outcomes

We produced a user-friendly website which successfully caters for and engages with the various audiences. This was done by including comprehensive details for parents and teachers as well as a fun zone for children, all in an aesthetically pleasing design. As a result, the website was awarded the Award of Excellence in the 18th Annual Communicator Awards, for the category of Charitable/Non-Profit organisations.