Produtos & Serviços

Ricardo Vargas

Strategy at Work: From design to delivery

A book with the very best thinking and insights in the field of strategy and beyond.

A unique partnership between the Brightline Initiative and Thinkers50has created "Strategy at Work". It showcases some of the very best thinkers in the field of strategy and beyond. Ricardo Vargas and Edivandro Conforto wrote together a chapter of the book explaining the Brightline Guiding Principles for connecting strategy delivery with strategy design.

If you ask a manager what excites them about their job, what gets them out of bed in the morning, what provides meaning to their work, their answers tend to be similar no matter where they are in the world, who they work for or what their job is. Distilled to three words it is: Getting things done. [email protected] showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.

Sobre o livro

If you ask a manager what excites them about their job, what gets them out of bed in the morning, what provides meaning to their work, their answers tend to be similar no matter where they are in the world, who they work for or what their job is.

Distilled to three words it is: Getting things done.

It doesn’t matter if they’re running a production line in Qingdao, managing a team in a Silicon Valley giant or overseeing the building of a bridge in Mumbai, managers revel in the sense of completion, of turning a plan or an idea into reality; creating something; implementation. They are only human. Given this aspiration to get things done, managers and leaders have to deal with a fair amount of frustration along the way. Organizations have a patchy and somewhat indifferent record in transforming ideas, initiatives, strategies and dreams into reality.

Research by Brightline with the Economist Intelligence Unit in 2017 surveyed 500 executives. We found that only one in ten reached their strategic goals, and 53 per cent agreed that poor delivery capability is a source of competitive disadvantage. A total of 59 per cent of survey respondents said that their organizations “often struggle to bridge the gap between strategy development and its practice, day-to-day implementation”.

“The reason strategy execution is often glossed over by even the most astute strategy consultants is because it’s not a strategy challenge. It’s a human behaviour one,” argues Peter Bregman in a recent Harvard Business Review article. “To deliver stellar results, people need to be hyper-aligned and laserfocused on the highest-impact actions that will drive the organization’s most important outcomes. But even in well-run, stable organizations, people are misaligned, too broadly focused and working at cross-purposes.”

Getting things done is hard and difficult work. We live in turbulent times and creating robust and effective business strategies is hugely demanding. Turning them into reality equally so.

The Brightline Initiative aims to help organizations and managers to make sense of these challenges and to make better decisions as they create and implement strategies. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery.

Working with our partners at Thinkers50 we have created [email protected] It showcases some of the very best thinkers in the field of strategy and beyond. We hope that it acts as a catalyst for readers to get things done.

Ricardo Viana VargasExecutive DirectorThe Brightline Initiative

About Thinkers50

The Thinkers50 (www.thinkers50.com) scans, ranks and shares the greatest management ideas of our times. Its definitive global ranking of management thinkers is published every two years.

Since its launch in 2001, the ranking has been topped by Peter Drucker, Michael Porter, CK Prahalad and Clay Christensen. The Thinkers50 Awards have been described by the Financial Times as “the Oscars of management thinking”.

The Thinkers50 has ten established criteria by which thinkers are evaluated – originality of ideas; practicality of ideas; presentation style; written communication; loyalty of followers; business sense; international outlook; rigor of research; impact of ideas and the powerto inspire.

Thinkers50 champions the latest management ideas worldwide. Thinkers50 Europe is a partnership between Thinkers50 and the City of Odense. It hosts the annual Thinkers50 European Business Forum. Thinkers50 China is based in Qingdao and is a partnership withthe Haier Group.

Sumário

Introduction

Ricardo Viana Vargas

Acknowledgements

Essential thinkers

Bridging the gap between strategy design and implementation

Mark A. Langley

The hard truth of change

Perry Keenan, Jeanne Kwong Bickford, Peter Tollman & Grant Freeland

In search of strategy

Stuart Crainer & Des Dearlove

Essential thinker: Roger Martin

In conversation: Roger Martin

Letter to the CEO

Roger Martin

The changing nature of change

Deborah Rowland

Dancing with gorillas

Shameen Prasanthanam

In conversation: David Marlow

Essential thinker: Rita McGrath

In conversation: Rita McGrath

How to succeed with strategy

Stuart Crainer & Des Dearlove

Letter to the CEO

Alex Osterwalder & Yves Pigneur

Great strategies need great delivery:The 10 principles of implementation excellence