ORC International is delighted to announce that it has hired financial services research specialist Phil Brooks as Financial Services Research Director.

Phil joins ORC after spending 14 years at Harris Interactive. Having started his career at Harte-Hanks (a specialist B2B agency) in 1999, Phil’s work has spanned the industry, working with intermediaries discussing the relationships they hold with providers, parents to optimise junior saving accounts and landlords to measure the impact of changes to the BTL market.

Phil comments: “Every industry is having to deal with disruption, whether that be political, economic, social or technological. It’s certainly both challenging and exciting times to be working within Financial Services and Research.

In a world where the amount of information and data sources has become proliferated, I am delighted to be joining an agency that has been recognised by its peers for insight management, an agency that shares my passion for technology and innovation and an agency that prides itself on ensuring clients are fully equipped to meet the challenges they face today and prepared for the opportunities of tomorrow.”

This is a newly created position, which sees extension of the financial services division to the Manchester Office, it is designed to meet client demand whilst raising the profile of ORC international within the Financial Services industry and to broaden its reach.

UK Managing Director Richard Cornelius comments: “Phil is a truly great addition to ORC International and his skills and experience will enable us to develop our presence further. His joining ORC means that we are able to deliver extensive insights into financial services from both the London and Manchester offices.”