Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. He believes consistent messaging is the fastest way to speed customers through the funnel. That has not always been his experience.

When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins. Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved. Why Foursquare? News & Notes

Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. And [.].

By Ian Cleary, Contributing {grow} Columnist. As we start into a new year it’s a great time to reflect on how we can improve our marketing efforts online. One area that we can always consider is emerging tools to help us be more productive and efficeint. Social Social media is a moving beast and we need to keep moving with it! Viral Sharing – All apps support Facebook Open Graph. Love IFTTT.

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient. It is all about understanding customers and their wants, needs and values. Market research rocks! But, I am concerned that we sometimes lose sight of why things fail.
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by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I looked at more than 10,000 campaigns that our customers were running in Q3 2012, and plotted both the relative portion that each type made up of the total, as well as how complex the programs were using the number of steps in the campaign canvas as a proxy. If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking out this 2-minute Campaign Canvas overview video. Marketing Efficiency
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We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. As uncovered in a recent news article on our site, Search Engine Roundtable ran a poll asking whether webmasters effected by Google’s Penguin update had recovered from the damage. 81% of the 500+ respondents claimed no recovery. The Original Link Management Need.
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Everyone has months that are up and down due to holidays, vacations, changes at work, you name it. But there are a few constant hurdle's that pop up making it difficult to hit monthly quotta's, causing frustration and stress in the office. Below I will share some common obstacles or roadblocks that inside sales professionals must be prepared to handle if they are going to be successful within the sales industry. Problem: When prospects tell you that they are happy with their current solution/supplier, your first instinct might be to say, “Thanks for your time” and hang up.
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As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility. It’s a super-set of SEO, encompassing owned, earned and paid media, or presence. Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now.
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