Any new mom who chooses to breastfeed could probably talk to you at length about the pressure she’s felt when trying to feed her baby in public. While you’d think by now most people would understand that a hungry child needs to be fed, plenty of moms who openly nurse have been called disgusting, told to cover up and given dirty looks… all for doing a very natural thing.

So we’re definitely in favour of these new breastfeeding mannequins that were unveiled at a mall in Columbia recently, since they attempt to normalize the practice. Can we get a slow clap, please?

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on Apr 25, 2017 at 7:55am PDT

The mannequins were the brainchild of organization Amigos De La Lactancia (Friends of Breastfeeding), in support of mothers who have been criticized for breastfeeding publicly. They popped up in several stores at Bogota’s Centro Mayor shopping mall in April, making a splash with their big debut.

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on Apr 19, 2017 at 9:50am PDT

We truly love this idea. After all, the more you see of something the more normal it gets. And if anything about having a baby should be normalized, it’s the act of feeding it. After all, we don’t criticize each other for eating Tim Horton’s at the local park, or bringing orange slices to a public soccer game, do we?

Maybe some breastfeeding mannequins in our malls could help change all that. Or, maybe we could just high-five an exhausted mom the next time we see her doing her thing. After all, it does take a village.