Helping journalists earn news consumers’ trust

Newsroom Examples

Click on the expandable search boxes below to see hundreds of examples of how our newsroom partners have used trust strategies in their journalism. You can learn more about the strategies tested here and find a list of all the newsrooms we’ve worked with since 2016 here. And email us with ideas for testing or problems we can help with.

Advertising and Funding

These examples explain how money interacts with the news business. Some of these examples explain paywalls and how to tell your audience why you have one. Some discuss a news organization’s financial investment in the community, along with their ownership and corporate structure Others address how advertising, donations, subscriptions and memberships work.

Select one of the following:

All Advertising & Funding

Advertising & Funding

Advertising and Sponsored Content

Donations, Subscriptions or memberships

News organization's financial investment in community

Ownership and Corporate Structure

Paywalls

How News Works

These examples explain how journalists do their jobs. Think about the decisions journalists are making and the process involved in individual stories. But also consider the bigger picture, such as company-wide or industry-wide policies and processes. Some examples include discussions of story selection and sourcing.

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All How News Works

How News Works

Accuracy and corrections

Breaking news

Labeling and explaining types of content

News literacy

Reporting process

Sourcing

Story selection

Why news matters

Wire service and partner content

Ethics and Values

These examples discuss the ethics that guide journalists’ work, how they make decisions and what motivations and drives their coverage.

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All Ethics and Values

Ethics and values

Brand mission and story

Community investment

Depth in reporting

Diversity of sources / representing the community

Highlighting solutions

Motivation behind coverage

Newsroom policies

Promoting civility

Story selection

Bias and Fairness

These examples show how journalists can make it clear that their goal is to be fair, and their agenda is to serve their community. In some of these examples, newsrooms discuss how they work to minimize harm and eliminate sensationalism.

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All Bias & Fairness

Bias and Fairness

Breaking news

Fairness and objectivity

Fake news

Opinion vs. news

Sensationalism

Engaging with Users

These examples show how newsrooms have worked to communicate with their users and ask for feedback. Some of the examples focus on engagement on social media and online platforms, while others highlight the use of phone calls and in-person events.

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All Engaging with Users

Engaging with Users

Accessibility of contact information

Comments

Crowdsourcing

Customer service

In person interactions

Inviting or responding to feedback or questions

Who are Journalists?

These examples show how newsrooms have highlighted the experiences and personalities of their journalists. By highlighting their expertise, they are working to demonstrate the credibility of their journalists and their newsrooms.

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All Who are the journalists?

Who are the Journalists?

Journalists are People Too

Journalists' community investment

Journalists' credibility

Story Topic

Using this search function you can select stories by a specific story topic. The Trusting News team is finding news consumers tend to have more questions about certain story topics, including crime coverage, political stories and breaking news events.