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Update 4:45pm: Kim Dotcom's radio spots have been axed because of "commercial reasons"according to a spokesperson for MediaWorks, which was due to air the ads on its radio stations to promote the upcoming launch of mega.co.nz.

MediaWorks says it cannot reveal why the ads were pulled to maintain its client's confidentiality. However on Twitter the client, Dotcom, seems to think the ads were pulled because of pressure applied from music labels.

Apparently some music labels complained to Mediaworks about our radio ads. Booking of over 500 ad plays terminated. Wow!!!

New Zealand media's gift that just keeps giving, Kim Dotcom, is taking a distinctly analog step in promoting his new cloud service mega.co.nz (not to be confused with Auckland geocaching event nzmega.com).

On his Twitter feed this morning the alleged pirate, and confirmed millionaire, released a series of radio spots about the launch of mega.co.nz on 20 January, the anniversary of his dramatic arrest last year.

Who wants to hear one of the five #Mega radio spots that are going on air this week?

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Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards

After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.

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Why we like it: Many brands worldwide put out ads and campaigns in light of International Women's Day last week, some with questionable reasoning (looking at you McDonald's). It's great to see inspiration paired with action with this particular campaign, with women able to make a call to a respective leader to ask career questions or get advice about a particular field. With 17 leaders available, including author Joy Cowley and scientist Michelle Dickenson, we hope many Kiwi woman took up the opportunity to chat.

Who's it for: Bags Not by Bcg2 and Go Well Consulting

Why we like it: A campaign that wants to save the world is a good one in our books. The 'Bags Not' campaign encourages Kiwis to say no to plastic bags and supports them to change their single-use habits. Short and sweet and not too preachy, the ad uses celebrities such as artist Dick Frizell and writer and TV presenter, Jaquie Brown to help Kiwi consumers make a behaviour change. However, the proof will be in the pudding to see if Kiwis can cut down on the 1.6 billion single-use plastic bags used each year.

Who’s it for: BNZ by Colenso BBDO

Why we like it: This is the second phase of BNZ’s ‘Bank of You’ and it continues the focus on community and empathy. Featuring different communities in different situations the ad shows banking is more than just suits and spreadsheets. From flower shops to friends, New Zealanders are diverse and so are their interests.