Public Relations

We all know that we should distribute a press release to announce major milestones such as a new product or service, a new staff member, or a new facility. But major milestones only occur every so often. Ideally, you are issuing a minimum of two...

What makes PR—even in a fundamental form: a press release—more important than ever before? Simple: the web. For three reasons:
1. Press releases get picked up by the media to give your message wide reach.
Numerous media outlets—websites, newspapers, television and radio stations—pick up press releases deployed...