This shampoo is a clear red, don't let that fool you into thinking it deposits any color though. That is still your color rinsing down the drain, so make sure you're using cold, filtered water and a color depositing conditioner. It does smell nice and it made me feel luxurious but i know there are better options.
— 11 months, 2 weeks ago

This shampoo is amazing for red color-treated hair, which as anyone who's ever gone red knows, is the hardest color to keep. Pureology's line is wonderful, sulfate-free and really helps me get the most out of my color. Like Pureology's other shamp'oil, a little bit goes a very long way. This product may seem pricey but it is definitely worth it and the bottle will last me for ~ 4 months. Why pay s...read moreo much for color just to watch it swirl down the drain every time you shampoo. With this product, that will not happen. — 2 years, 5 months ago