Contrary to popular belief, there is some thought process and logic behind what I do. Yes, my job is still to make you look better; please let me continue to do my job. But in the process of making you look better I have to bear in mind that the prettiest option may not always be the best for your user.

Notice I didn’t say what was the best option for you. The problem is many times that you are too close to your product/service/brand to understand how others interact with it. Just because you like purple and gold doesn’t mean that 95% of your clientele does. Or the fact that you don’t want a website to scroll horizontally on your screen but you refuse to move your resolution up from a 800*600 pixel scree. I can think of 3-4 clients right off the bat that have had to overrule quality design decisions just because their wife/mother/spouse/other relative doesn’t like green (or any other color, button style or image).

Interaction Design (IxD) is the discipline of designing a system that a user can interact with. In English, it’s designing with the user in mind. It can apply to software design, website creation, mobile phone interfaces and even electronic devices. It’s all around you every day and depending on how well it was thought of and taken into consideration will tell a lot about how (and how often) you’ll interact with that product. (more…)