The deal is "signed but not closed," according to Re/code, and will be in the "low nine figures" when stock and cash is factored in. San Francisco-based Lithium, Klout's elder by seven years, sells social customer experience management software to businesses — which means it's most likely interested in the 200,000 customers Klout for Business has.

CNN has independently confirmed the Re/Code report; its source says the sale is likely to be mostly in stock, since Lithium is preparing an IPO.

Klout's change of direction makes the service less about your Klout score, which is calculated from hundreds of factors including how much engagement your social media posts get. It has now become more of a social media dashboard, with a stream of content you're likely to want to share in order to boost your Klout score. As we wrote Monday, the company has effectively pivoted from being a referee to being a coach.

Responding to the report, Klout's head of marketing, Jon Dick, says simply: "we don't comment on rumor or speculation."

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