A Mobile-first Generation

How a unified mobile platform can keep students engaged – and in school.

GUEST COLUMN | by Chris Hopkinson

Higher educational institutions have a lot of responsibility to not only attract applicants, but also ensure the experience and tools that they provide encourage students to remain enrolled and engaged. As roughly 33 percent of first-year students don’t return their sophomore year, institutions are beginning to recognize that positive experiences for students during freshman year typically set the tone for how the rest of their educational career will be.

Understanding retention challenges, as well as how mobility is increasingly being woven into the fabric of student life, a leading mobile app solution provider to higher education institutions created a platform that enables institutions to easily connect with students on their smartphones. Providing students a robust, authentically mobile experience is an integral part of retention efforts, and hundreds of partnering institutions –…