So says the sign that is bigger than your house — probably bigger than your entire block, because by state law, everything is bigger in Texas — and adorns AT&T Stadium, a.k.a. Cowboys Stadium, a.k.a. The Palace O’ Jerry.

Here is where the NCAA Final Four will be played this weekend. Not in Dallas, the city without which the region would be a sprawling mass of humanity with zero national identity. Not in Fort Worth, known as Cowtown despite a human population of nearly 800,000. Not even in Denton, home of North Texas State University.

Arlington is where the national collegiate basketball championship will be decided. Arlington is a suburb. A very big suburb, but still a suburb.

Aside from being home to 375,000 people, Arlington serves two purposes. It’s a strip mall along Interstate 30, for folks driving the 35 miles between downtown Dallas and downtown Fort Worth. And it’s a temporary destination for people seeking entertainment.

Traveling East to West, there they rise in one Texas-sized conga line: Six Flags over Texas, home of Judge Roy Scream and a bazillion roller-coaster thrills; Globe Life Park in Arlington, home of baseball’s Texas Rangers; and AT&T Stadium, home of Jerry Jones’ Dallas Cowboys and the 2014 NCAA Division I basketball championships.

Aside from the games on Saturday and Monday, all the cool stuff will happen in Dallas.

The gala reception on the set of the “Dallas” TV show. The private parties for people who spend your monthly salary on dinner for two. The annual convention of the National Association of Basketball Coaches, where all those men who burned your brackets will be strolling the Sheraton Dallas Hotel lobby instead of the sidelines. The outdoor concerts featuring Tim McGraw, Jason Aldean, The Killers and Bruce Springsteen and the E Street Band. Might as well throw in the first-time tourists who will swarm the grassy knoll and debate the conspiracy theories of JFK’s assassination, too.

Yeah, Dallas gets all the hype.

But nobody knows Arlington.

So according to all official documentation and marketing, this Final Four is datelined North Texas.

Got it?

Dallas was the official host and dateline of the Final Four in 1986. Much has changed in this city, which remains obsessed with tearing down things and rebuilding them bigger and bigger. Always bigger. Rich people here will buy a relatively new seven-figure house, so they can tear down the house and build a newer and bigger one for eight figures. This is true.

Reunion Arena was the Final Four venue in 1986. It’s long gone, replaced by the bigger and brighter American Airlines Arena. The Cowboys back then played at Cowboys Stadium in Irving, a smaller suburb. That stadium is long gone, too, replaced by the exponentially bigger AT&T Stadium.

Page 2 of 2 - At AT&T Stadium, a jumbo video scoreboard was simply not large enough for Mr. Jones and his ego. This is Texas, after all. He had to have the biggest damn video scoreboard in the known universe.

And so that’s what he got. Cost $40,000,000, but what the heck. Money is all about the zeroes. And jumbo video boards are all about acreage.

The boards that face the sidelines are 160 feet long and 72 feet high. Lay them on the ground, side by side, and you could play nine full-court basketball games on them, with room to spare for benches, scorers’ tables and cheerleaders.

Truth is, most of the people who will pack the sold-out arena will have a better view of the game by watching those big TVs than they will of the court below. But that’s another story.

The big stories this weekend will be about the players and the coaches. And the games.

If No. 1 holds firm, Florida will be crowned champion on Monday night.

If talent triumphs, it’s all Kentucky.

If there’s anything to beginner’s luck, UConn can do it.

If justice prevails, Wisconsin will.

At this moment, I know only one thing for sure, because the biggest freaking sign this side of the Pecos told me.

The Road Ends Here.

KIRK WESSLER is Journal Star executive sports editor/columnist. He can be reached at kwessler@pjstar.com, or 686-3216. Read his Captain’s Blog at blogs.pjstar.com/wessler/. Follow him on Twitter @KirkWessler.