Logo Design: Dream Possible!

The latest client logo is for Jorene Batali, an Independent Scentsy Consultant. Scentsy is direct selling company that offers a variety of home and personal fragrance products, including scented wickless candles and decorative ceramic warmers, which together provide a safer alternative to burning wicked candles.

To create this logo I concentrated on a few core elements that Jorene suggested – bright colors, and her team name (Scentsy consultants and their downline, or team members, like to create unique and inspirational team names to distinguish themselves from other teams). Jorene’s team is known as Team “Dream Possible!” because she says when you dream your big goals, you should dream possible. In addition a butterfly was suggested as this is a personal symbol that holds importance to Jorene, because it symbolizes, change, growth, beauty, and freedom.

The butterfly icon/wings symbolize both the “dp” for her team name, “Dream Possible!” and can also be her initials, “JB”. This logo can support a wide range of colors, and still be identifiable, making it extremely flexible. As you can see by the sample images below, the logo can work as a single color logo, or as part of a multi-color design and is still effective. You can find out more about Scentsy by visiting Jorene’s website at //jorene.scentsy.us/.

Working with a designer.

Define the project. Basically, this means telling the designer what you need (logo, website, etc.), so that it can be accomplished.

Define the budget. Don't be afraid to talk money. Designers are used to working within time and budget constraints. Having a budget helps a designer plan the project to provide the best possible solution for your needs.

Trust the process. To find a solution everyone must first understand the problem. Good designers go beyond the surface "widgets and gadgets", to define and explain your problem. Avoid those who like to speculate.

Embrace Flexibility. We're in this together, so make sure you hire individuals or teams that you can work with, argue with and then laugh with over a tall beverage.

From the blog…

Start with Why

With a WHY clearly stated in an organization, anyone within the organization can make a decision as clearly and as accurately as the founder. A WHY provides the clear filter for decision-making. -- Simon Sinek