France B2C E-commerce Report 2016

07 September, 2016

Insights

France is one of the most established
e-commerce markets in Europe, offering unique opportunities and challenges to
online retailers. 36 million people, or 66% of the population, shop online,
spending an average of €1,780 online per year. So how can cross-border businesses
grow into this interesting market?

Asendia is proud to sponsor E-commerce Europe’s latest report, revealing everything retailers need to know about French e-commerce trends and behaviours, from social media use to preferred payment methods.

France has one of Europe’s highest eGDP shares (2.97%) and ranks a very impressive 4th in the E-government Index, demonstrating the country’s commitment to all things digital. Moreover, the number of French e-shoppers is still growing steadily, despite the maturity of the market, and online sales are set to reach €71bn this year.

The report reveals some interesting tricks and tips for businesses looking to explore the French market, including:

Fashion is by far the most popular product group, worth €8.4bn

A Facebook presence is important (43% of the population use the social platform)

Offer debit card as a payment method - and remember to allow for Carte Bancaire

Good quality of service is definitely a priority for French consumers

Make sure you translate your website into French

Christophe Auriault, CMO of La Poste - Asendia France, also offers some insight and guidance in the report, discussing the latest e-commerce developments (such as m-commerce) and how to optimise the shopping experience.

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