WORK

Logo for Hatched TV Show

In May 2016, the showrunners for a new TV program called Hatched approached me with a request to work on the logo. It's a nationally syndicated show that gives American entrepreneurs the opportunity to pitch their ideas to a team of an investors for the chance to launch or expand their businesses. The logo had to be clean, premium, and convey what the show was about. During the process, I kept in mind that this logo would be animated during the opening credits. Since the show is about contestants placing their bets on their own golden egg, I started sketching an egg and then pictured the word, "hatched" jumping out of it. Having the egg crack provided an opportunity to communicate the concept of the show further, so I made the crack of the egg form a US dollar sign. I was really happy when the client approved the logo, and it was a thrill to see the final logo make its debut during the show's premiere on the CW!

about aerial ardour

Aerial Ardour, LLC was founded by Aireen Arellano. Aireen thrives on thoughtful design, accelerated deadlines, and very happy clients. Aireen has eleven years of professional experience in art direction, print, web...