You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...

They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The...

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...

The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Ask any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. ...

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors,...

What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. Meanwhile, the piece that is written hurriedly, and...

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....

Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New...

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon, it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. In a contributed article for PRNewser – Amazon Case...

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.