“We signed them because their track had that ‘wow’ factor. Something strikes you when you hear it and you know you’re on to something good.”

He added: “Hollaphonic has all the right ingredients to appeal to a wide international audience - the debut track has already created a big impact.” Radio 1’s One breakfast presenter Danny Cee was the first to play Hollaphonic’s track on air and he said that the response has been outstanding.

“Immediately we got text messages and tweets from listeners asking who they were and what the next song was going to be,” Cee revealed. What was even more unexpected was that Hollaphonic managed to topple viral sensation ‘Gangnam Style’ without releasing a video.

“A video is, of course, a very important aspect of the business but at the end of the day it’s all about the music - the music speaks for itself,” said Ravi. However, the sudden success of the single still caught Stainer and Wood off guard. “We didn’t expect it all,” admitted Wood.