Grocery Briefs: April 2013

Private equity firm 3G Capital and Warren Buffett’s Berkshire Hathaway will buy ketchup and baby food maker H.J. Heinz Co. for $23.2 billion in cash. Heinz stock, in addition to those of other food giants like General Mills and Campbell Soup, rose on the news.

Chobani Greek Yogurt launched an ad campaign called Go Real Chobani during February’s 85th Academy Awards telecast. The television spots showed people eating yogurt, inspired by the company’s interaction with its customers through social media.

The Share Breakfast program from Kellogg’s, aimed at reducing childhood hunger, has received an upgrade, including new celebrity spokesperson Taye Diggs, retail and educational events showcasing the importance of breakfast, public art unveilings and social media calls-to-action.

The publication of the 2013 Non-GMO Sourcebook was announced by Evergreen Publishing, Inc. The “farm to fork” directory of suppliers of non-genetically modified products is in its 12th year, and now includes over 700 suppliers and service providers.