MindWave Media creates The Deep display

Multimedia group MindWave Media has created a life-sized, animated shark display for Hull aquarium The Deep. The permanent exhibit, which launched last week, features a Grey Reef shark projected on to an invisible Holopro screen, creating the illusion that it is swimming in mid-air. Touch screen controls enable visitors to peel away layers to reveal the shark’s skin, muscles, intestines, skeleton and sensory system. ‘At any point, they can rotate the shark and look at it from different angles,’ says MindWave Media director Jef Maytom, adding that the display is made up of 6000 3D-modelled images. The group won the work, worth a £16 500 fee, after an unpaid, creative pitch in October.