The 25th anniversary of L'EAU D'ISSEY, and a press conference for the new men's fragrance L'EAU MAJEURE D'ISSEY

On Wednesday, September 13th, the ISSEY MIYAKE PARFUMS press conference was held at the ISSEY MIYAKE INC. headquarters.

From the L'EAU D'ISSEY debut in 1992 until this day a quarter of a century later, look back at 25 years of creation through displays of collaborative projects with various creators, including and visuals and images from commercial photography taken by photographers such as Irving Penn and Daniel Jouanneau.

Water (l'eau) in its power and purity, its chaos and calm, was the main theme at the launch of new fragrance L'EAU MAJEURE D'ISSEY, with artistic direction headed by Yugo Nakamura.This fragrance takes its inspiration from the power of the ocean, and just like driftwood worn tossed around in the waves, the aroma is sensual and woody like refreshing tides and has a smooth texture. The design of the original L'EAU D'ISSEY POUR HOMME is taken from a bottle polished by the waves, and was created by US designer Todd Bracher.