Aston Martin Goes Electric! CEO: "inevitable"..."the most plausible way to deliver the power drivers e…

Palmer’s vision for the future of Aston Martin takes into account the plunging costs for electric cars and how stricter emissions regulations will eat away at the economics of conventional fossil engines. Palmer said it’s inevitable that the entire industry will shift over to electricity, if only because it’s the most plausible way to deliver the power drivers expect. The company has no interest in competing with Tesla’s more affordable Model 3, Palmer said. It wants to avoid anything “vanilla in the middle.”