Why your plant-based products need PR in 2019

Do you want to know how big of a deal plant-based products
were in 2018? According to the Good Food
Institute (GFI), sales of plant-based meats alone increased 23
percent in the past year. And if you think that the plant-based movement is
just for west coast yuppies in yoga pants, think again. Per GFI:

“Retail sales of plant-based meat grew double-digits across all nine U.S. census regions, and some of the greatest growth is actually coming from the center of the country.”

Need even more proof that plant-based products are here to
stay? Look no further than White Castle’s Impossible™
Slider, which was unveiled last year.

Whether you’re producing the next plant-based meat, a part
of the nearly $2 billion plant-based milk industry, or working to develop
non-food plant-based product like coconut fiber
sweaters or sustainable, plant-based packaging, one thing is clear:
We are heading towards an intersection where consumer demand will meet a
saturated market.

So how do you set your products apart from a growing pool of
competitors? Through a custom plant-based public relations strategy.

At Orange Orchard, we have a passion for bringing the word
of organizations like yours to help bring about change; and as a division of Ripley PR, we
understand how solid analytical skills and creative public relations
strategies can deliver measurable results for your brand. We have successfully
garnered national coverage in major outlets such as CNN, Inc., Forbes, CNBC and
Bloomberg.

If you own or operate a business committed to developing and
delivering plant-based products and are looking to stay ahead of the
competition and top of mind with your customers as the market expands, we want
to talk to you. Contact us today.