This Faux Movie Trailer Captures All The Horror Of Client Deadlines

This is, by far, the best representation of the emotional state one finds oneself in when client deadlines approach. Staffers at Greek agency Admine took it upon
themselves to leverage the horror movie trailer approach to representing the horrific intensity of looming client deadlines. The trailer delivers everything
you'd expect and will very quickly bring you back to that specific moment when you were in the midst of a pressing client deadline and every piece of shit was hitting the fan. And speaking of shit,
the trailer points to a Web site on which fake reviews -- such as this one from The New York Times -- proclaim: "Scariest shit ever."

You've all heard this argument
before. At least I hope you have. It's no secret that it helps agency folks to think like a marketing director. Why? Because that style of thinking lends itself to a broader, more holistic
viewpoint -- and one that offers insight far beyond just that of the next ad campaign. Writing in Entrepreneur, Grow Co-Founders Gabrey Means
and Cassie Hughes argue that agency people should be nosy both into your client's business and into what other agencies are doing. Also, you should "surrender the square peg" -- meaning that your
agency will not always have the best solution or even be the right company for a given project at a given time. And lastly, it is advised that you "sing kumbaya" -- meaning, basically, that every
company working for a single brand should be one big, happy family. And to do that, there must be communication between all partners, even if they see each other as competitors.

After
feeling the brunt of ageism and getting the boot from the world's biggest Millennial playground otherwise known as BuzzFeed, it's nice to see Mark Duffy (aka Copyranter) expressing his opinions
again. Writing for Jezebel, Mark unleashes a torrent of criticism on the latest slew of swagger dads
-- which, apparently, is supposed to be some kind of make good for all those years the industry painted men as clueless, blithering idiots. Trouble is, this "dadvertising" effort, kicked off several
years ago most notably with the Toyota Swagger Wagon ad, is portraying dads just as idiotically as when they were portrayed as clownish buffoons. Now they're just backed by rap music and hashtags. Is
this really progress?

So by now you've all heard of Snapchat, right? And you're all racing to get your clients in on this shiny new marketing object of the month, right? After all,
it's new, it's cool and all the kids are doing it. Which, of course, means every single agency has to get in on the action. But as Traction CEO Adam Kleinberg writes in Advertising Age, you
should, perhaps, snap out of it. He argues agencies will want to consider the kind of company they will keep if they choose to advertise on Snapchat. He writes, "I conducted an experiment and changed
my settings to allow anyone to send me snaps on Snapchat. Sure enough, the ads started rolling in. An ad for a fake Rolex was the tamest of the bunch. Ads for penis enlargement pills and 'fine big
booty girls' were gems." So think twice before you jump on that shiny object train.

With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the ad industry's obsession with
awards. Oh wait. Anyway, The Tenties has issued its call for entries which begins May 15.

The Tenties has also announced CP+B Chairman Chuck Porter as Chief Juror. Apparently, table
tents were Chuck's first foray into advertising, and the medium is near and dear to his heart having helped jumpstart his career.

Some of the award categories include Best Table Tent for
less than 1,000 tables, Best Table Tent for more than 1,000 tables, best Flip Stand table tent, best Quad-Fold table tent, best use of a QR code on a table tent, best Cylindrical table tent and best
"green" table tent.

And where will this awesome award ceremony take place? Well, it seems it will occur September 15 in Las Vegas...at the Holiday Inn...in Ballroom B. Sounds
pretty swanky, right?

Like everything in advertising, it's standard practice to obsess over all things young. So it is without surprise that much of the work agencies pump out is geared toward younger audiences. But while
ad agencies have forever been youth=obsessed, they seldom look inward to realize what the young -- their own Millennial employees -- mean to the agency.

In an in-depth piece forAdWeek, David Gianatasio examines the effect Millennials are having on the
day-to-day operation of the agencies for which they work. Predictably, Millennials are great at speedily implementing the tech-heavy aspects to today's social media-fueled ad campaigns. They are also
frank, forthcoming and in management's face, disrupting things in a mostly positive manner. AAAA's EVP Singleton Beato says: "Millennials are the great disrupter. They are energizing our industry and
causing our leaders to lean forward and listen and learn in new ways."

But, like any age group, it's not all roses and lollipops. Gianatasio finds there is a propensity for Millennials to
focus on The Now and less on the past and the future. In other words, they lack perspective. Mullen Mediahub CMO John Moore says, "I don't think they understand the history of advertising like we do.
They just don't have the curiosity."

Summarizing this viewpoint, Gianatasio writes: "Older execs worry that millennials who are ignorant of history may be doomed to repeat its
mistakes. And that lack of institutional knowledge plays into another shortcoming: Millennials tend to emphasize tactics over long-term strategy. That can be a plus when shops need to quickly address
an issue dealing with technology—say, whether to use Instagram or Vine to target a particular demo. But overemphasizing tactics can be a negative when creating all-encompassing campaigns aimed
at bolstering brands and boosting the bottom line."

In an interview with The Guardian, Crispin Porter + Bogusky CEO Andrew Keller
shared his thoughts on failure and how failure can fuel future success.

When Keller was in college, he intended to become a doctor. That didn't go so well. Of that time in his life.
Keller said, “I was at a very small college in a very small town. And having failed, I decided I’d stay in that town for the summer and work as a cook in this restaurant. I wanted to know:
how bad was failure? I’d seen my dominant dream, to be a doctor, come crashing down. And it was like, okay -- let’s explore this a little bit.”

Of the lessons he learned
during this supposed failure, Keller added, “I was supposed to be a doctor, so staying in a little town and working in a restaurant -- that was not something that figured in my hopes and dreams.
But I did that, and it gave me confidence. Because it wasn’t so bad. Failure isn’t so bad.”

And even though society and culture view failure as taboo and something to
certainly avoid, Keller says we all should resist this line of thinking. Because failure is most certainly going to happen. That's what he tells his kids. He says, "failure is going to happen to all
of us. It is going to happen to you.” So embrace it and learn from it.

As proof yet again that morals are nonexistent in advertising, it's been revealed that paleo food blogger Charlotte Carr has been doing voiceover work
for the likes of crap food brands KFC, Coca-Cola and Cadbury's (actually, actual chocolate minus all the added sugar isn't bad for you, according to the Paleo diet).

Carr authored
the cookbook, Bubba Yum Yum: The Paleo Way for New Mums, Babies and Toddlers, but it was shelved earlier this month by publisher Pan Macmillan Australia after it was reportedly
dubbed "potentially deadly for babies" by health experts. Undaunted, co-author Pete Evans, said: "Charlotte, Helen (co-author Helen Padarin) and I are thrilled to announce that "Bubba Yum Yum
The Paleo Way” will be a proudly independent digital worldwide release in April with print to follow."

Carr's talent agency, RML Voices, has confirmed that Carr has be doing
voiceover work for seven years. She also does voiceover work for CVHerry Ripe, a chocolate and cherry concoction from Cadbury.

Unless you've been living under the proverbial rock, you've certainly heard about Twitter’s launch of Periscope, a live-streaming app that aims to supplant the other recently launched
live-streaming app, Meerkat.

For the past week, the agency has had thousands of people tweet at its @Periscope Twitter handle, which it has had since 2009. You see, most don't realize
that the Twitter handle of Twitter-owned Periscope is @PersicopeCo, not @Periscope. Even tech journalist Walt Mossberg
mistakenly used @Periscope when mentioning the launch.

Of the sure-to-be-continuous mixup, Periscope (the agency) Brand Manager Bridget Jewell said: "It's been every social media person's
dream. Like a kid waking up on Christmas morning, but with tons of Twitter notifications."

Of course, all of this unwarranted attention will most assuredly become bothersome and
downright annoying very soon. It's sort of like asking people to tweet @FordCo when trying to reach Ford Motor Company.

From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."

The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot
cast-concrete base.

So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.

The Brandon Agency -- which, ahem, just launched a new Web site, has just done
something a bit more newsworthy. On Friday, March 20, the agency closed its Charleston office so that employees could take the day to volunteer for Operation Home, a non-profit that helps people
remain in their homes by increasing home safety and accessibility.

The agency’s staff spent the day in Hollywood, S.C., with Operation Home building a wheelchair ramp to enable an
area resident to get in and out of their home safely. The result was a 29-foot wheelchair ramp to provide easy access for the homeowner.

Of the effort, The Brandon Agency VP Media
Director Shelby Greene said: “As a business organization, The Brandon Agency believes that we have a responsibility to serve others and give back in our surrounding communities. It’s
wonderful to be a part of an agency that sees the importance of serving those in need and encourages us to take the time to do just that as a team. We believe Operation Home serves a valuable purpose
and we are thrilled to jump on board with them.”

Yes, that's much, much better that touting the launch of a new Web site.

In the continuing shift away from the actual duties of, you know, creating advertising, 72andSunny has created a new spicy burger for Carl's Jr. The agency came up with the burger concept, named it
and designed the packaging -- but they also developed the burger's ingredients.

Of the involvement, 72andSunny CCO Glenn Cole said: “We don’t look at our job as being an ad agency or marketing agency.
We see our job as being an accelerator of business.”

An accelerator of business. Well, it's good to know that an agency now thinks that creating advertising to help sell a product
is now so boring that they would rather create the product as well. Of course, there's nothing really wrong with that. After all, advertising people are creative. So why not help develop creative
food?

In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.

Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to
maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.

Peggy's been through a lot. She's grown professionally
and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.

In the advertising holding company world, which is run exclusively by men, and in the regular world which, some would argue, is still run by men, there is and always has been a fixation with size. And
size in the sense that bigger is always better. That line of thinking runs rampant from the boardroom to the bedroom.

But not everyone thinks bigger is better and while "being huge"
is good if you're in a porn flick, that's not always the case in business. Havas CEO Yannick Bollore has no desire to be the biggest holding company. In fact, he thinks Havas is perfectly sized. He says, "Havas has the
ideal scale. We are the fittest group in the industry today and our size is the key to our current success."

And on his competitor's fixation with swelling to ever larger girth,
Bollore adds, "It'll just make us slower. I do not want to be the biggest. This obsession is nonsense, and for what?"

What's that saying? "It's not the size that matter. It's how
you use it."

So take that Sorrell and Levy. Bigger is not always better. Especially when you're trying to hook up with...um...a smaller brand.