With the ever-growing popularity in mobile devices, companies are still debating if it is worth the investment for a mobile site. Stop wondering!

Mobile devices have already begun to surpass desktop users. Now is the time to get the mobile site before you miss out! This is the number one up and coming method of marketing today and everyone wants a piece, the sooner you get one the better.

There are many different advantages of having a mobile site here’s just some of them...

A professional website equals skyrocketing success for your company. Seriously, a website really does equal success; an amazing design can make a difference in the eyes of your customers by engaging them and stealing their attention. A professional web design does have an impact on your business, a good impact!

Starting a business is not an easy task, there are many complications and some people start a business for all the wrong reasons. Being an entrepreneur is not all fun and games and if you think you will be the next Donald trump, think again.

The work place is vicious and not having the right mind set can drag you down and wear you out. Having a way to stay determined in the workplace can give you a distinctive edge. If you want to find out how to stay determined when the going gets tough then read on…

If you have noticed times are changing and everywhere you look there is a blog section on a web page. Blogs are being read by millions of people every day, exceeding most of the mainstream publishing’s. Today someone with interesting ideas can literally reach the whole world, and all it takes is an information highway. The other day at a networking seminar the question of does my business or any business in general need a blog? So... to answer the question, the answer is YES, yes you do

The business world uses an acronym KISS. It stands for “Keep it Simple, Stupid.”

Many times business owners decide to write their own company materials, whether it is their main website copy, their promotional materials or even their business plan. Often, they can be “too close” to the business, as they have been a part of it since its inception. The mistake that can be made is that they say too much in their message and they lose potential business because of it.

What tools do you need in order to be successful in your small business?

Being successful in your business does not have to be complicated, but you do have to be absolutely certain that you know why you are starting a business. To succeed you need to be willing to grow, not just as a business but as a person, you have to contain a long term plan and the skillset to attain a good outcome. Making money isn’t as easy as 1, 2, 3, it takes time, dedication and hard work so once you know the process that is involved in being successful then you apply these tools.

Yesterday at our office we received a phone book. For some reason I totally forgot that they even existed. I immediately started asking my co-workers if they have used a phone book in the past year. Everyone responded with the same answer “no, we use Google” some of them even joked that they only use them for a door stopper.

Spring is a time of color and a time to clean, so why not start with your IPhone. Having an IPhone you surely know how boring it can be to look at, that is why people have been searching and searching for something to liven it up a bit and make it more fascinating, but zero, zilch, zip was found. The only option we had was to jailbreak our IPhones. Certainly most people will not jail break their IPhone, that would be excessively risky, so here is an app that can take this problem away, and it is simple to use.

Success in a business does not come easy or naturally, however with the right tools and motivation you can have the most successful business you ever dreamed of. In school, they teach you to join in on gym class and participate in sports, and if you win, you get a medal. Wouldn’t it be nice if you could apply that to your business?

Its 2013 and social media has taken over rapidly, so what should you do about it…use it! People will tell you repeatedly, if you are not using it – your competitors are. There is no doubt that social media has been a huge topic when it comes to getting your business online but how does it truly help?

There are a million lists on the internet and a million and one web designers telling you how to improve your website design and yes most of them are true, however sometimes we all just need a little reminder. Therefore, here is your Tuesday tip on how to improve your web design.

With the ever-growing popularity in mobile devices, companies are still debating if it is worth the investment for a mobile site. Stop wondering! Mobile devices have already begun to surpass desktop users. Now is the time to get the mobile site before you miss out! This is the number one up and coming method of marketing today and everyone wants a piece, the sooner you get one the better.

Web design companies are more than just an ordinary worker they are a team, a team dedicated to you. Most people will hire any old chump off the block to design their website, but that should not be how it works. Instead, you should have an honest, hardworking, friendly team working with you to create the most powerful tool you will ever need.

Having a successful website includes having a fully functional CMS – content management system. A CMS will allow you to create web content, exhibit your information to your audience and document it accordingly. Depending whether or not you are a techie or just an ordinary user, choosing a CMS, - content management system – can become a rather complicated decision. With so many options out there, which one is the best? Or rather, I should say which one could possibly be the best for you…

Basic elements your website needs should not be a hassle to employ; rather it should be a no brainer. Looking at what are the most highly thought of elements your website needs can help you identify the important ones from the not so important ones.

“We can get you to be number one on Google search engine right after you contact us, super-fast, super easy, and you can stay there forever… “

Have you heard (SEO) Search Engine Optimization Company’s telling you they can get you to be #1 on the Google Search Engine in as little as one day, well technically it’s not true, and let me tell you why.

"Links are the streets between pages - Links Are the Currency of the Internet"

Useful tips:

• Anchor text – One of the most crucial things search engines take into consideration in ranking a page is the actual text a linking page uses to talk about your content. For example if someone links to our site "Instalogic" with the keyword being "instalogic link building strategy’s" that will help us in getting a higher ranking for that keyword. Rather than if they had used the keywords "Instalogic blog" we wouldn't enjoy the same ranking benefit for the phrase "Instalogic link building strategy". Remember that “click here” doesn’t carry as much weight as “your product or service” will as a link.

• Number of links – (both inbound and outbound are important), link to sites that are related in nature to your website.

• Quality of links – If you are selling salon products, your incoming/outgoing links should be relevant to that industry, and not flood the health section. Search engines allow links from high-quality, trusted pages to increase in heightening page rankings rather than unreliable pages and sites. Consider exchanging links with other businesses with a good page ranking.

Search engine optimization is the process of affecting the visibility of a website through organic search results. Search engines like Google, Yahoo and Bing use "crawlers" to find pages for their algorithmic search results. These intelligent "crawlers" are instructed by the webmaster to avoid particular undesirable content or spam. This is why it is important to get a professional involved in the search engine optimization process. Professionals employ white hat search engine optimization techniques and are aware of current black hat techniques. Using black hat search engine optimization techniques can not only hinder you in your attempt to be #1 on Google, but it can also get you banned from search engines completely. It's not worth the risk! Get in touch with Instalogic today for a quote on our basic or ongoing search engine optimization packages.

I was working on a proposal for a client and wrote up this email. I figure I would put this in the blog to share it with you guys. It’s a nice reminder of some basic practices of SEO that can help you grow your business.

In the business world, you consistently have to learn new techniques, new information and new ways to improve. Keeping up with the latest marketing strategies include having a website and one other important factor.

Marketing is one of the smartest investments you can make for your business. Just imagine if you did not make one single call or email, do you think you would have the clients you have today? Obviously not. There is a million and one ways to effectively market, however here is a simple way to gain clients through marketing that has unfortunately been left in the past…

According to a Bain & Company survey of over 3000 consumers, “Customers who engage with companies over social media are more loyal and spend up to 40% more with those companies than other customers.” Personally I think, if I can’t find you on a social network you are not worth my time...statistics are showing the same thing, A survey conducted by Kiss Public Relations says, 51% of those questioned were not impressed and view a company negatively if they couldn’t find the company on a social network.

Technology is everywhere and one day it will be the future of our world. Gadgets are becoming sleek, fast and easy to use plus you are able to take them literally anywhere, even under water. Therefore, what happens if you are not up to date with the latest technology trends – you fall behind. Learn why incorporating essential technology will benefit you, not only at home but also in the work place.

Instalogic is not only a web design firm based in Calgary, AB; we also specialize in Information Technology and much more. Nevertheless, we have been noticing that many businesses are losing out because they have not hired an IT firm to help them out with the basic and non-basic technology problems that take place day to day.

Supporting your business through Information Technology is beneficial to your company more than you know. Having a server crash, losing important documents or even losing customers because your technology fails you can all lead to loss of money. Although you can avoid these problems by hiring an IT company, some people tend to overlook the situation. Let us look at the benefits of hiring an IT company…

Is having a business card really enough now -a- days? With the digital age upon us sometimes I wonder if having a business card is still relevant. Everyone is on digital platforms consistently, chatting over e-mail, text messages, phone calls, social media, so where does meeting in person and having your business card handed out come in; well eventually after all those phone calls and emails it does. Having your business card prepared for a modern society though, well, that’s a different story.

An effective brand gives you a major boost in the progressively competitive markets. But what exactly does "branding" mean? Well first of all simply putting your company name on something is defiantly not what it means. A brand is the ownership, feeling and image or identity that you choose to associate with an organization or product. It lets your customers know what they can expect from your products and services, and it differentiates your proposal from that of your competitors.

A website is your online brochure, so how do you attract customers to it? In the offline world your strategy would be to meet up with people, attend conferences, or set up a booth at an event of some sort but through the online world you need to leverage social media. Social media is the new word of mouth…

It can become frustrating when you post an awesome status and you are sure to get “likes” but it doesn't happen. You start wondering what you are doing wrong, if you need to start changing your Facebook strategy, or maybe that status was not as good as you thought.

“A picture is worth a thousand words" refers to the belief that a perplexing idea can be conveyed with just a single still image. If you have passionate ideas related to your business and can translate them into an amazing photo this will be the first step in opening the door to a world of possibilities on Instagram.

If done correctly, you can get effective results through social media marketing. You should use social tools to get in touch with a group of people who have interest in your business; more so, look for people who’re interested in the products and services that you are trying to promote. So sit down with us, maybe have a coffee, clear your mind and concentrate on how you can help your business using 4 different social media sites.