Social Media

Who Woulda Thunk It: Google Still Wants Deal With Yahoo

Unsurprisingly, although the elephant from Redmond is out of the room , Google would still like to nab that advertising deal with Yahoo. According to BBC, comments that Google co-founder Sergey Brin and chief exec Eric Schmidt made before Google's annual general meeting on Thursday make this quite clear.

"We have been talking to Yahoo and we are very excited to be working with them. We share a lot of values with them," said Brin. Schmidt pointed out that the two week trial with Yahoo had been a success, saying that it's a "good basis to talk to Yahoo some more"

Now, imagine that the Microsoft thing had never happened: what were the chances of Yahoo embracing an ad deal with Google just out of the blue? You guessed it right, none. Bloggers and analysts, including me, struggled to find metaphors to describe Yahoo's possible deal with Google, but they pretty much all agreed that it's an intentional step backwards for Yahoo aimed solely to thwart Microsoft's offer.

Yahoo cannot, however, merely shrug off the deal now, otherwise it would be too obvious that they weren't serious about it, and next time (if there is a next time) Microsoft might not take the bait. Switching to a small scale deal that focuses on one tiny part of Yahoo's business is a likely exit from this conundrum; in any case, it'll be interesting to see how Yahoo will wiggle out of this one.

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