Poland Beer Market Insights Report 2015

Poland Beer Market Insights Report 2015

SummaryProduct developments and innovation saw the beer market grow 1%. The average price in off-premise channels increased as there is increasing price competition between market players. There are three main trends for Polish consumers premiumization innovations and value for money. Polish consumers are seeking out craft beers as they are bored of mass-market beers and want something new.

Key Findings Lager is still the most popular beer.

Beer mixes increased by 26%

Exports grew by 7% and imports also grew to command 2% of the market

The premium segment grew 14% due to sales in beer mixes non-pasteurized beer and imports.

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

ReasonsToBuy Gain an in-depth understanding of the dynamics and structure of the Poland beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Poland beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

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