Maybe you are already very familiar with the term “ad”. Yes, advertising is indeed an integral part of the world of graphic design. Almost all graphic designers have worked on or at least tried to make an advertisement, either professionally or just for fun and trial and error.

However, don’t think how to make an ad is an easy matter. Instead, it requires careful planning and techniques to make a good advertisement. The most fundamental is, understanding the meaning of good advertising itself. Based on its understanding, advertising is an effort to introduce products, services and corporations to the public. That’s the basic essence. However, in its development, its function has grown to become a form of persuasion, so that the ad audience can be moved to buy or at least know more about the product or service offered.The key word here is “persuasion.” A good advertisement must be able to carry out this function, instead of provoking or even propaganda.Well, then we come to the types of advertisements. Because the principle is to reach a wide audience, advertising is generally broadcast in the mass media, both in audio, visual and audio-visual or multimedia. Although it looks the simplest, but it can be said that print ads actually have the highest level of difficulty. Why? Because, the media used is very limited, only two dimensions, so that practically requires maximum creativity. Well, if you are working on a print advertising project, here are Sribu’s tips and ways to create attractive and successful print ads.Effective advertising design starts from a clear project goal. So, set from the beginning the main purpose of the ad that you will make in terms of:1. Order2. Target Audience, as well3. ExperienceHeadlines, the main contents and the images that you will use must be arranged before the project starts. After that, then scroll to the following tips.

1. Basic Design StrategyExample: Large image placed above, headline below it. Then, the main contents with 2 or 3 different colors are placed under the headline, and the logo is placed in the lower right corner.

Create a unityCreate a focal point or hotspot

Create asymmetric balanceTeeter totem analogy

Make contrastMake contrasting sizes, shapes, lines, figures and typography to attract the audience’s attention to the aspects of the ad you want to emphasize

Make pressure through proportions / colorsImportant ideas or figures in an ad must be emphasized by making it look bigger, thicker, brighter, or different

2. Color Design StrategyThings that need to be underlined: Black and white are boring; more interesting color games! (used to make pressure or create focus)

How to advertise so much in response by consumers as a businessman that you should know the strategy how to create advertisements that can get responses from many consumers.A very dear thing if you have spent so much to advertise, but you don’t get any response from the consumers that you target, this kind of thing is due to your unattractive way of advertising.There are 8 strategies on how to advertise products so that many consumers respond to them that you have targeted, including:

Use Powerful and Attractive WordsInteresting words are one of the most effective advertising strategies in the world of product marketing in the mass media.Interesting words that are intended are words that can attract attention so that consumers are interested in continuing to read your adverts, if in the form of banners online can make consumers interested in clicking and going to your online store, use a unique slogan, or in language which provokes consumers’ curiosity to know more deeply

Use Famous People Photo ImagesThis advertising strategy is quite stunning if applied in advertising, if you have sufficient funds you can hire famous figures such as artists, famous motivators. You probably already know the news about swallow sandals which prices went up directly to 200 thousand because – Sehun Korean artists once wore swallow sandals.

Pay attention to the small things in your ad.In making advertisements you must pay attention to small things related to language, font writing, sentences used, brochure colors, writing styles and others to make it fun for those who read it.

Include Testimonials if availableIf you advertise if you already have a user of your product user, then ask them to give a testimony of satisfaction with your product and service, then use existing customer testimonials to build trust and convince consumers that you target in advertising.

Include an OfferAn attractive offer is also very supportive in carrying out promotional actions for your products, offers here like you offer discounts, free vouchers, other product bonuses, and other types of offers this will make your advertising appeal more attractive to your customers, especially in Indonesia. like things that smell like discounts.

Include your office or business address clearlyIn advertising, it is also necessary to include your company address, both the store address, office address and other places where your business is centered, this will make your ad more professional and the source of the source that supports it. This is also to build consumer confidence that your product really exists.

Product ExcellenceIn making advertisements or advertising you also add the advantages or advantages of your product, this will attract the attention of consumers. Suppose if you have the same product as someone else’s product then you should be able to display the advantages of your product, both in terms of packaging, taste and more.

Choose the media where you advertise correctlyChoosing the media where you advertise must also be professional and this is …

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