New J.D. Power Initial Quality Rankings

Toyota has fallen to significantly below average, at 117 PP100. That crashing sound you hear is the sound of Toyota execs jumping out of high-rise windows.

All GM brands are below average, though all but GMC are better than Toyota.

Ford has charged up to just above Honda, well above average, and Lincoln is better than industry average, but oddly Mercury is below average.

Land Rover continues its dominance as the worst in the industry.

Audi (VW) has improved dramatically over the last few years, from 136 PP100 in 2007 to 111 in 2010. VW has also improved, 135 PP100 in 2010 vs 160 in 2007, but relative to average, is still near the bottom.