But sometimes the noises around you keep you up, sometimes your own mind won't let you rest, and sometimes your neighbor decides to cut down a tree before the sun comes up...

SNOOZ is an acoustic white noise machine that helps you fall asleep and stay asleep. Using a proprietary fan in an acoustically optimized enclosure, SNOOZ produces peaceful white noise to help the world fade away so you can sleep.

SNOOZ uses a real fan so you don't have to worry if it's going to sound real, because it is real.

Designed with airflow simulations run on supercomputers, SNOOZ uses a proprietary fan to generate live, natural white noise that is adjustable and doesn't disturb the surrounding air.

No looping tracks or low-quality speakers. Just the soothing sound of moving air.

SNOOZ will be durable for traveling but a pouch will protect it from scratches or getting smudged by your sneakers that just spent a weekend walking around the city.

Don't need it for travel? Use it to store all the coin you'll be saving from not running the box fan year round. We'll include one for every device.

We think this could be a great addition for parents who'd like to use SNOOZ for their little ones!

The white light would be on an on/off toggle (with a button both on the device and within the app) so you won't ever have to use it if you don't want it. We'll never have an indicator light or any other undesired light coming from SNOOZ -- it's to help you sleep, after all (yes we're the kind of people who turn around the alarm clock in the hotel, too).

In a 2008 Consumer Reports analysis, 2,021 survey respondents found sound machines to be more helpful than over-the-counter drugs or supplements like Tylenol PM and Unisom (and almost as effective as prescription medication like Ambien and Lunesta).

White noise works.

As a room gets quieter your hearing becomes more acute. One of the key reasons white noise is effective is that it reduces the delta between your baseline sound and containment noise so many disturbances aren't heard and the others sound much quieter (i.e. the "startle factor" is reduced).

SNOOZ literally smooths the bumps in the night.

Volume is adjusted by rotating a stepless dial. SNOOZ can produce sound that ranges from the lightest stir to break up the stillness to the all-out roar of a renegade box fan.

Tone is adjusted with an easy twist of the outer shell. Rotate from a light fan sound (think table fan) to a deep fan drone (think airplane cabin) and everything in-between.

A recessed channel on the bottom of SNOOZ keeps packing more organized when you're on the road.

Sometimes you're already comfortably in bed when you realize your neighbor is celebrating his 28th birthday for the fourth time.

SNOOZ works best when placed away from your bed so it can fill the room with sound. Use the app to turn up the volume without getting out of bed or set an automatic shutoff in case you only want to use it at the beginning of the night.

No need for earplugs. SNOOZ helps you tune out the world with the soothing sound of moving air.

Between annoyances like loud neighbors, city noise, and freeway traffic, it can be difficult to sleep on the road.

At just 2.5" tall and a wrap to store the power cord, SNOOZ packs easily in a backpack or carry-on so you never have to be without a peaceful, room-filling cocoon of sound.

No more tiptoeing around the house!

SNOOZ masks sounds to decrease arousal stimuli (e.g. the "there's no way that just woke up the baby" sneeze).

And it's particularly great for the "fourth trimester." In a randomized trial of newborn babies, researchers found that babies were 25-80% more likely to fall asleep when exposed to white noise.

To address this, SNOOZ is the first white noise machine to be accompanied by a nursery calibration feature to make sure the sound level is safe for your little one. Simply place your phone in the bed or crib to measure the sound level your child will hear and adjust SNOOZ until the volume is safe.

SNOOZ uses an ultra-efficient brushless DC motor so it uses the energy equivalent of a 12W LED bulb. That means the annual power consumption of SNOOZ is 98% less than that of a box fan.

No more pointing a fan at the wall in the winter.

It all started when we noticed several parents using fans to help their children sleep. But it wasn't for the breeze, it was for the sound.

Technically speaking, our goal with SNOOZ was to create broadband turbulence sound and filter the sound with an adjustable acoustic enclosure (i.e. it needed to sound good).

Unfortunately, this is an obscure area of acoustics (one for which there is almost no literature at all). Unable to rely on established engineering principles, we logged almost 500 hours of computer simulations using computational fluid dynamic methods to understand the salient features of airflow and sound generation.

After engineering the acoustics, we teamed up with the experienced design team at Herbst Produkt in Santa Cruz, CA to make SNOOZ beautiful. Faced with significant airflow constraints, Herbst worked to ensure that SNOOZ was adjustable, portable, and that it maintained the acoustic properties of early prototypes.

Though computer simulations brought us a long way, a ton of of trial and error remained. Starting with CD spindles and quickly moving to a Makerbot Replicator 2, we ended up printing most of our prototype parts on industrial SLA, SLS, FDM, and PolyJet 3D printers to test each of our designs in the real world.

Risks and challenges

We can’t wait to deliver SNOOZ but there are inherent challenges in building hardware. Though we've been methodical in our design process, have built and tested prototypes for three years, and believe our timeline is realistic, we won’t ship SNOOZ until it meets our high quality standards.

To help us build SNOOZ, we've teamed up with an experienced product design firm in Santa Cruz, CA, worked with one of the world’s leading brushless motor manufacturers, and have a talented team of advisors across the U.S. who have experience bringing hardware products from the idea stage to market success.

Further, this area of sound engineering is obscure, but our team has extensive experience in aerodynamics and acoustics, and has developed the design for SNOOZ through the use of computational fluid mechanics. The design has been repeatedly prototyped and iterated upon with rigorous testing and feedback from alpha testers.

We’re building SNOOZ because we want to be its first customers. But we’ll keep sleeping with our prototypes until we can get you the real deal.