You're sitting in the dark auditorium with your attention
grabbed to the climax of a film you've been waiting to see. All of
the sudden, a bright little screen lights up and your attention is
automatically drawn to the person texting a few rows in front of
you. Now, you've missed your favorite part of the movie, all
because of one person and their glowing phone. Have you experienced
this? At Cinemark, our number one priority is the comfort of our
guests. To help resolve the issue of people texting, a new feature
on Cinemark's mobile application, CineMode, is an exclusive and
interactive way to earn Cinemark rewards while being courteous
during the show.

The special feature within Cinemark's mobile app was designed to
address texting and other cell phone distractions from occurring,
while customers enjoy the entertainment experience in Cinemark's
auditoriums across the country. The new CineMode program functions
inside the Cinemark app and can be easily launched in the following
way:

• Download the Cinemark app. App is available for both the iPhone
and Google Android phone.

• Start: Start CineMode when you are prompted. A message appears
on the auditorium screen right before the movie begins. When
CineMode is started the bright screen on the smart phone will dim
automatically and customers will be asked to set the phone's volume
to vibrate.

• Stay: Stay in CineMode for the duration of the movie.

• Earn: When the movie ends and the guest exits CineMode, Cinemark
will automatically send a reward (digital coupon) through the app
and store it in the Rewards section.

• Customers can earn rewards every time they see a movie at
Cinemark.

To learn more about CineMode and download it to your iPhone or
Android device, click
here.