brand, content strategy, SEO, copywriting, and demand generation consulting with community engagement planning designed to help you share your organization’s unique stories and build relationships with the people who need your products or services

Memorable brands start with personality. And that personality, if the right one, attracts your ideal customer to you.

Want to know if your brand’s personality is helping or hurting you? Start with the twelve common archetypes and find out how to match your brand archetype with your ideal customer’s worldview to gain raving fans.

Ever struggled with what to say when asked: “Tell me about your business”? Or "What makes your business unique?"

Stop rattling off a chronological history of what your business has accomplished, who your customers are, and so on -- a laundry list that’s not that interesting. Instead, seize your opportunity to make a lasting positive impression lost! Do these 3 things to connect with your ideal customer and make your #FridayIntroduction memorable.

Images bombard us. We flip through streams of photos without really thinking until something catches our eye. Within 50 milliseconds we assess visual appeal. But what makes an image compelling? What grabs someone’s attention and keeps it?

When creating a visual there are the six things I always do, and today I'm sharing what they are!

Planning on amping up your networking? Or speaking at a conference? You may be contemplating a minor brand refresh or a total rebrand.

Before diving in to either, step back. Think about what you hope to achieve with a new look. And then be realistic with whether you can roll out your updated branding across your online footprint--your website, your blog, and all of your social media channels--as well as your business cards. If you do decide a rebrand is in your cards, here are some tips and a checklist to ensure you you set your best foot forward.

WELCOME

We all have stories to tell. We all have extraordinary lives--even if we don't yet recognize it.

Want help sharing your story? Want to connect with your audience and build a thriving community? I can help.

My recommendations will honor your why, respect your budget and your available time, and establish benchmarks for evaluating results. Learn how we can work together today.

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Tired of going it alone? Being a business owner--an entrepreneur--is tough! Join my community of entrepreneurs and receive bi-weekly letters to your inbox with down-to-earth advice you can put into practice without a huge budget or a large team.

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E Hensley World Group, Inc.

brand, content strategy, SEO, copywriting, and demand generation consulting with community engagement planning designed to help you share your organization’s unique stories and build relationships with the people who need your products or services

Branding, content strategy, marketing, demand generation and community engagement for organizations that want to connect with customers through a passionate, believable story in their own voice. Hire us to put the person back in personality and create marketing materials that spark conversations and grow relationships.

E Hensley World Group, Inc. | , San Francisco, CA, 94110, United States