Best Practices for tracking Email Campaigns

We're using an outside mass mailer to manage our email campaigns but we'd like to use SugarCRM to track the results of them. I was looking at the targets/target lists modules to import names/email address into for this purpose but the targets seem to be much more useful for outbound email campaigns.

I'm wondering if anyone in the community is using Sugar specifically to track email campaigns (newsletters, etcs) and not for outbound messages and how you import your lists for tracking.

Sean, which external mass mailer are you using? There are integrations available for many different campaign tools that can help with what you need. As Noah noted, MailChimp & SugarCRM works well together with tools like SugarChimp which can both import lists and campaign activity: https://www.sugaroutfitters.com/addons/sugarchimp