Explains why we can’t stop wearing that same skirt and jumper combo after getting a few compliments.

We know it works, so we just keep doing it – rather than making the effort of taking a risk.

The laziness runs deeper.

(Picture: Timur Emek/Getty Images for IMG)

Ali also says that a lot of the time, the pieces we choose first are simply the ones on the top of the pile or at the front of our wardrobe. We can’t be bothered to rummage around for other stuff, so we tell ourselves that this is the only thing we have.

Ali’s suggestion if you find yourself wearing the same outfits on repeat? Spend an evening giving your wardrobe a major reshuffle. Dig around and you’ll likely find things you like, but hardly ever wear – move those to the front.

Sure, it’s a little effort. But it’ll save us from the endless cycle of buying something new, wearing it eighteen times in one month, getting bored of it, and shopping again. Which is important, because we really can’t afford this lifestyle.