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There are not many moments when a headline about flatulence makes sense. There are even fewer when it would be considered acceptable. Where South Park creators Trey Parker and Matt Stone are concerned, it’s practically obligatory.

In a new behind the scenes video, Parker and Stone explain the importance of flatulence in South Park: The Stick of Truth. The pair liken the concept to Infamous’ lightning and Wind Waker’s manipulation of wind. Of course, it’s not enough to include the feature, South Park Studios worked with developer Obsidian to make sure players really feel it.

You’ll also get a look at how the animators and Obsidian worked together to craft an experience that captures the feel of a South Park episode. We’ll be able to finally see it all come together on March 4.

South Park: The Stick of Truth is coming to PlayStation 3, Xbox 360, and PC. For more, check out our cover story from January 2012.