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In its first out of home deployment, online video curator The QYOU has forged a partnership with retail services provider HeroFi to bring its programming to over 1,100 Buffalo Wild Wings (BWW) restaurants across America.

Located in retail, lifestyle and entertainment hubs such as airports, leisure centres and universities, BWW restaurants are designed to offer what the chain calls a ‘casual sports-bar atmosphere’, with each venue showing a range of sports across multiple TV screens. In its deal with The QYOU, BWW is pursuing a strategy of scheduling short programmes from online video creators in between landmark sporting events and franchises such as NFL and NBA game times. It adds that the demand for online video in transit and out-of-the-home is growing with greater access to smartphone and faster internet speeds and the new partnership with The QYOU and HeroFi will tap into this growing demand.

As part of the partnership, The QYOU is creating a range of 15-minute shows that will feature curated sports-themed videos that have previously only been available online. These shows will feature sports such as BMX, surfing, motocross and snowboarding through to freestyle soccer tricks and feats of athletic achievement, all shot in HD or 4K/Ultra HD.

“TV’s reach now extends beyond the living room, resulting in the rise of out-of-home viewing in restaurants, bars, gyms, or hotels and workplaces,” remarked The QYOU CEO Scott Ehrlich. “It is a rapidly evolving sector that's demanding more thoughtful programming relevant to its physical environment. We're thrilled to be partnering with HeroFi and Buffalo Wild Wings to bring the endlessly entertaining and creative world of web video - to B-Dubs patrons across the US.”