Mobileye is a software development company that produces camera-based advanced driver assistance systems (ADAS). Mobileye's proprietary vision algorithm allows the car to see and interpret its surrounding environment, making it a key enabler for cars that will soon drive themselves.

Ravi Shanker outlined three reasons for the initiation.

By 2022, 50 percent of new cars sold globally will have some form of autonomous system.

Mobileye early leader with deep penetration in the industry, nearly 80 percent market share in the vision market.

Unparalleled growth rate of 50 percent revenue compared to other stocks in the space.