Blog Post

Oji Holdings successfully develops new AUROVISCO celluose nano-fiber for thickner; to launch in April 2017

(Tokyo, Nov. 18, 2016) Oji Holdings Corporation (Oji) announces to succeed in a development of Celluose Nano-Fiber (CNF) for thickner and to be going to launch it named “AUROVISCO” in April, 2017.
Our technology of nanofaibrullating pulp fibers is the most exclusive in the world. AUROVISCO is made from the phosphorylated CNF which has extremely high transparency, high viscosity and particle stabilizing ability. The special characteristics are below.• Small additive amount of AUROVISCO can get enough viscosity, because AUROVISCO has ten to a hundred times higher viscosity than other naturally derived thickeners• Because of thixotropy, AUROVISCO has high viscosity at static mode. But it become smooth, once it applies a force. Reduced viscosity is restored to its original viscosity by leaving it for a certain period of time• Our CNF which means Nanofibrillating pulp fibers with 3 to 4 nanometer (*1) of diameter is high transparency because it is much smaller than light wavelength with hundreds nanometer so that AUROVISCO has little effect on color shift and transparency. In addition, it is made from natural materials such like phosphoric acid that is used for cosmetics.(*1) nanometer：1 nanometer = 0.000000001 meterOverview
Brand Name: AUROVISCO
Release Plan：April, 2017
Feature：High viscosity, High transparency, Thixotropic nature, Particle stabilizing ability, Nature materialsThe world’s first transparent continuous sheet of CNF that has managed to be produced in lengths of several 100 meters (Photo courtesy of Oji Holdings)(Source: press release)Cover Photo: Celluose Nano-Fiber (CNF) (courtesy Oji)