LOGO – Maternity

LOGO – Baby Carer

My main task was to create an organic, simple and commonly understandable sign. A brand supported by proper graphic design, might help to create an emotional connection with consumers. Traditional motive: MOTHER CUDDLING HER BABY was picked for the main logotype symbol. I wanted to express: tenderness, extreme physical proximity and unconditional love. A wraparound carrier, or wrap, is the simplest baby carrier, known in many cultures, used for ages. It is just a long piece of fabric that is used to tie the baby to her carrier.