The deal is focused on developing audience engagement for Channel 5 — now owned by Viacom — and driving returns for the broadcaster and value to the audience. Using a suite of Fonix solutions — including mobile messaging and payments layered with data analytics and marketing services — Channel 5 will be able to provide viewers with an opportunity to interact and engage with formats through an increasingly optimised and value added experience.

"We have some of the most popular interactive formats that TV has to offer. We need our partners to be technically and operationally flawless whilst supporting us strategically around new initiatives," explained Channel 5 acting head of commercial partnerships Joanna Cox. "We have undergone a market wide supplier review process and are very pleased to have appointed Fonix to work with us moving forward.''

Added Fonix Mobile CEO Rob Weisz: "Channel 5 is forward-thinking, innovative and expert in the interactive mobile space. Our relationship with Channel 5 allows us to work collaboratively to drive key objectives and introduce new initiatives like data driven marketing and optimisation – we have a number of very exciting initiatives to introduce over the coming months."