“Always take a personal approach,” and other great advice for using Facebook

“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.”

E-media guru Jane Friedman summarizes five primary principles for using Facebook in a way that’s effective and real, not overtly commercial and un-friendly. Excellent advice for anyone grappling with how to present their personal or organizational brand on Facebook, or really anywhere.