Orange142 Healthcare and Medical Data and Targeting

Orange142 has built an advertising suite of solutions coupled with over 40 premium data partners and our own proprietary database of consumers. This allows for comprehensive media campaigns that are served to the absolute correct audience and optimized towards awareness, engagement, and ultimately positive return on ad spend!

Orange142 Consumer Based Medical Audiences

101,589,654

Family and Personal Healthcare Decision Makers

15 Million+

Uninsured Adult Consumers

Orange142 B2B Medical Audiences

895,899

Corporate (B2B) Healthcare Decision Makers

153,943

Director Level Staff Decision Makers

Orange142 Educational and Career Healthcare Audiences

20,901

Attending Medical School

2,394,854

Interested in Nursing Career

3,986,637

Interested in Medical Technician Career

Orange142 has deep dived in to our available audience segmentation and media campaigns delivered over the past 5 years to develop information on our audience reach for medical and healthcare digital ad serving.

Digital advertising can be served out to very focused audiences based around their online activity and research. One of the more common audience segments in the healthcare field is Over the Counter Medicine Users. Below is a chart showcasing some of the types of medications frequently researched by the Orange142 consumer audience segments. Each drug type and user can be targeted in digital media campaigns.

Consumer sentiment on personal health is often changing and evolving (especially around the Holidays and New Year). Utilizing our 1st party database and 30+ 3rd party data partners media campaigns can be targeted based on Consumer Health Attitude. This is especially helpful for clients looking to serve messaging to fitness minded consumers or those looking to become more active!

Advertisers looking for more of a B2B type audience or to reach doctors specifically can utilize Orange142’s data resources to serve ads to physicians based on the specialty. Below is a sample pull of active physicians (as of November 2018) that can be served digital advertising.

Physician Specialty

Quantity

Family Physician

113,514

Internal Medicine Physician

115,557

Pediatrician

5,122

Obstetrician/Gynecologist (OB/GYN)

41,656

Surgeon

71,427

Psychiatrist

38,205

Cardiologist

22,211

Dermatologist

12,051

Endocrinologist

7,495

Gastroenterologist

14,747

Infectious Disease Physician

9,136

Nephrologist

10,798

Ophthalmologist

18,817

Otolaryngologist (ENT)

9,526

Pulmonologist

5,265

Neurologist

13,717

Physician Executive

3,264

Radiologist

27,719

Anesthesiologist

41,762

Oncologist

15,410

TOTAL

597,399

When advertisers are looking to reach decision makers and C-Level executives from hospitals and medical institutions, Orange142 can provide very targeted audience segmentation. Reach true decision makers with a variety of digital media creative and drive engagement with a traditionally difficult to reach audience! Below is a breakout by state of C-Level Executives from healthcare organizations. Each of these can be reached and marketed to!

State

B2B Healthcare & Medical C-Level Executives

Alabama

8,964

Alaska

1,402

Arizona

9,258

Arkansas

7,438

California

87,247

Colorado

19,702

Connecticut

12,086

Delaware

2,359

District of Columbia

2,012

Florida

60,714

Georgia

21,909

Hawaii

2,698

Idaho

4,338

Illinois

43,470

Indiana

21,275

Iowa

9,830

Kansas

9,297

Kentucky

17,294

Louisiana

11,790

Maine

4,441

Maryland

21,915

Massachusetts

24,265

Michigan

22,165

Minnesota

18,718

Mississippi

11,948

Missouri

14,695

Montana

2,299

Nebraska

3,682

Nevada

4,151

New Hampshire

3,240

New Jersey

31,674

New Mexico

5,825

New York

59,327

North Carolina

24,447

North Dakota

1,917

Ohio

36,356

Oklahoma

9,873

Oregon

7,859

Pennsylvania

61,923

Rhode Island

3,395

South Carolina

11,637

South Dakota

3,383

Tennessee

16,776

Texas

56,756

Utah

10,898

Vermont

6,383

Virginia

18,192

Washington

21,486

West Virginia

4,773

Wisconsin

16,909

Wyoming

1,508

Total

895,899

These audience tools can be layered on top of most of our digital solutions including cross device display, pre-roll video, native advertising, content activation, email, social and more!

Contact Orange142 today for a detailed overview of our reach in to your specific audience and ways we can serve the right ads to the right people at the right time!

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