When you’re planning your display stand at a trade show, exhibition, or conference, you need to think about how traffic will move in and out of your booth. An open booth will encourage more traffic, more conversations and a greater return on investment. Watch this video to discover the ways to optimise your booth for traffic and engagement.

Surprising and delighting your client is more than just some marketing buzzword. It’s an integral part of the customer service process that is absolutely critical when your competitor’s websites are just a mouse click away.