Project Report on Consumer Behaviour and Satisfaction on Asian Paints

A guide to Knight Frank’s APC programmeThe Assessment of Professional Competence (APC) is the culmination of the training for candidates seeking Membership of the Royal Institution of Chartered Surveyors (RICS). The APC exists to ensure members are competent to practice and meet the ethical standards required by the RICS. Preparation for the APC is undertaken at Knight Frank through a two year structured training programme which enables cognate graduates to meet the requirements of the RICS to be eligible to sit the final assessment interview. Our training focuses on graduates achieving the required competencies for their pathway as well as developing their other professional, interpersonal and management skills through a series of courses and seminars arranged through the two year period. Candidates are fully supported by our experienced graduate team through the training programme which is run by APC Chairmen and Assessors. This support comes in the form of three monthly review meetings throughout the two years as well as more intensive support in the run up to the final assessment in the form of revision lectures, document checking and mock interviews.

Residential DivisionResidential Survey and Valuation APC pathway The Residential Survey and Valuation APC pathway suits anyone pursuing a professional career in the residential property sector, with a particular interest in valuation. On this pathway you will spend the majority of your two year programme within the Residential Valuations department so that you are able to gain greater knowledge in inspection and building pathology. You will be required to gain hands on experience in a range of disciplines to attain your competencies and therefore may have the opportunity to rotate into other departments. During your two year training programme you will gain practical experience in the following competencies:          Building pathology...

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...Executive summary
This project was done at “Asianpaints ltd, Bangalore” gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction.
Marketing is the widest term and can not be learnt in few days or years, many of the organizations before appointing the sales executives, check the ability of the candidates who are capable to sell the products/services, but still many of organizations fail in following their sales and loose grip on the market. If at all the organization can take a use of one such tool which can help in finding out the weaker section in their sales and in the services provided by them, it would be a great boon for an organization to grow in the market and find its place in top list.
Among the competitive and complex market scenario in India, it is difficult to Analyze the changing attitudes, likes, dislikes and satisfactory levels of Customers. The field is such that only the enduring and most outstanding will survive without being choked. The attempt here is made to understand the customer satisfaction in paints sector.
On the outset it self the problem was identified and defined with the help of convince sampling. The research carried out this survey keeping in mind the need and importance of the proposed study. This has enabled the researcher to easily determine the scope and objectives of this study. A...

...Especially in the family could enjoy good time in Disneyland, improve relationship with their family. It could have a good emotion or feeling about it.Finally, Conation concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by:
The product manager might change consumer attitudes towards the company’s brand by different ways. It could be done by emphasizing the attributes the brand.
1a. changing beliefs about the brand,
Product manager might change consumer attitude toward the brand by changing beliefs about the brand. Firstly, advertisement is a way of communication to promote the brand. Therefore, production manger should create a special advertisement to make customer willing to buy this product. The advertisement could have humor or funny. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising and more emphasis on others value which cereal has.
2b. changing beliefs about competing brands
Product manager might change consumer attitude toward the brand by changing beliefs about the brand.Product manager can change consumer attitude toward the brand by using a broad Statement. For example, they could create...

...﻿1. Introduction
Consumers have a number of abiding images of themselves. Those self-images are very closely associated with personal characteristics, memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Marketers have long tried to appeal to consumers in terms of self-reference and involvement, because according to Bettman, Capon and Lutz. consumers combine involvement and self-reference with information about product attributes and consequences to form product evaluations and to make brand choices (as cited in Celsi and Olson, 1988). There is no accurate definition of involvement in marketing. Some people think involvement is just a mental feeling of people, but other researchers also commended that involvement as a factor provoking consumers in a special environment by recognition or personal interest that people create between content of persuading stimulus and their life to product (Ghafelehbashi, Asadollahi and Nikfar, 2011; Wu, 2002). Self-reference has been described as a cognitive process inducing relative significance where consumers associate self-relevant incoming information with information previously stored in memory (Bellezza 1981, Kuiper and Rogers 1979, Markus 1977, 1980, Rogers 1981) or her/his self-expectation or experiences in order to give the new information meaning (Burnkrant and Unnava, 1995)....

...Contents Page
Section No.
1. Introduction
2. Procedures
3. Findings
a) Background of McDonald's
b) Mission of McDonald's
c) McDonald's menu items
d) Measures for consumer services by McDonald's
e) Delivery service
f) Competitions
g) Consumer's complaints
h) Questionnaire results
4. Conclusions
5. Recommendations
6. Appendixes: Questionnaire about the consumersatisfaction of services of McDonald's in Changsha
1. Introduction
As requested, this report is based on a market research on the consumersatisfaction of the services of McDonald's in China.
This report shows McDonald's background , history, an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald's in China, in the increasing restaurants in China, for McDonald's in China itself and also the customers. Also, there are some recommendations for McDonald's.
2. Procedures
The information shown in this report was gathered from:
http://www McDonald's com/
http://www.bokee.net/newcirclemodule/article_viewEntry.do?id=464256&circleId=111136
http://www.mcdonalds.com.tw/
http://en.wikipedia.org/wiki/McDonald's http://www.customerservicemanager.com/dealing-with-customers-complaints.htm
3. Findings
a) Background of McDonald's
McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardion,...

...Consumer Behavior Report
‘Canon’
Jeanette Thong Su-Xian
FT DipCom LM/MM 4
Mahum Jafer
4th June 2012Situational Analysis
Canon's strategies have been very effective in balancing growth of market share with profitability, with the firm controlling a significant share of focused niche markets in the imaging industry. Canon's strategic challenges involved identifying the markets in which it intended to compete and developing competitive advantages to allow the firm to balance market share and profitability growth within these markets. In the late 1960s, the firm initially adopted a business-level strategic vision of focusing on the small photocopier niche that was underserved by its major competitors using a technology that was totally different than the existing technologies used by competitors. The strategic vision provided direction for the firm's strategic planning process. At the same time, the corporate planning process was flexible enough to allow Canon to recognize and exploit opportunities in related markets over the long run, with the firm eventually adopting a corporate-level strategy of horizontal diversification based on the evolution of its core competencies. Over the long run, the development and application of Canon's strategy has made the firm a leader in the imaging industry group.
The strategic planning process at Canon appears to have relied on a SWOT analysis to...

...﻿ ConsumerBehaviour Exercise(D)
Product Category: Mundane product costing less than Rs 100/-
Product chosen by Consumer: Milk Packets (500ml)
Conumer Name and Occupation: Mr. Varun Singh, Business strategist for a MNC
Consumer age: 27 years
Introduction
The survey was conducted at Infinity Mall, Andheri with Mr. Varun Singh who works at a MNC as Business Strategist. The product chosen by Varun was 500 ml plastic milk packets as it is an important part of his daily life and routine.
Consumption Experience
Varun consumes two milk packets every day one in the morning and another in the evening before he leaves for gym. It is delivered by a shopkeeper directly to his flat and he does not pay anything extra for this service. Also he makes monthly advance payments to the shopkeeper.
He believes that drinking milk is necessary to maintain his health as it contains basic nutrients and has now become a crucial part of his daily routine. He generally consumes milk with cornflakes or oats.
Relationship with product
He has been consuming packaged milk since he left his hometown Gwalior before which his family used to purchase milk which came directly from the dairy farms to his home.
The product has not changed since he started consuming it, all aspects like packaging, quality etc. have been the same. Only there have been continual increase in prices due to...