A hand-crafted beer brewed in small batches in The Netherlands, Nijenrode is a much loved local secret amongst graduates from the Nijenrode University. Positivity Branding was asked to create a powerful brand identity and label that reflected the elite status of Nijenrode (without taking itself too seriously), yet was down-to-earth, and simple to produce. The label is single colour, making it straightforward and pure, and also providing the brand it’s own identity colour.