Kylie Jenner's makeup artist implied the star went bare-faced for her Vogue cover — but some people aren't convinced

Kylie Jenner is featured on the cover of Vogue Australia's upcoming September issue.

On Sunday, Kylie's makeup artist, Ariel Tejada, implied that the star went bare-faced on the magazine's cover in an Instagram post.

Some online took issue with Tejada's claim, especially after a Twitter moment featuring the " makeup-free" look went viral.

Many Twitter users said they believe the Kylie Cosmetics founder is wearing "light" or "natural" makeup on the cover.

Some said they were speaking out because they believe claims that Kylie went makeup-free could perpetuate unrealistic beauty standards.

People online are divided over Kylie Jenner's makeup look, or lack thereof, on the cover of Vogue Australia's September issue.

On Sunday, after the magazine debuted its September cover online, shot by photographer Jackie Nickerson, the beauty mogul's longtime makeup artist, Ariel Tejada, appeared to imply that Kylie went bare-faced for Vogue Australia's photos.

On Twitter, many said they believe the Kylie Cosmetics founder was wearing "light" or "natural" makeup consisting of foundation, highlighter, mascara, and brow product.

Others argued that Kylie's freckles, which the star has shown before in foundation-free selfies on Instagram, would be visible on the magazine's cover if Tejada had only applied moisturizer to her skin.

Some pointed out that the beauty mogul's mom, Kris Jenner, appeared to credit Tejada for doing Kylie's makeup in a post about the cover on both Twitter and Instagram.

Many also clarified that they were not trying to shame Kylie, whose fresh-faced look was praised by fans online. Rather, they said they spoke out because they believe claims that Kylie went makeup-free could perpetuate unrealistic beauty standards since readers do not know what she actually wore on her face, or whether her appearance on the cover was digitally altered.

Vogue Australia and representatives for Kylie Jenner did not immediately respond to INSIDER's requests for comment.