“When I founded Purple Monkey Garage, our clients were the business leaders who knew they needed to constantly improve and that winning was their priority.

“The same holds true with sports car racing. You have men and women who know they need to always be growing in their skills on and off the track.”

“My desire for getting involved in sports car racing goes beyond just a love for the sport, it is to help those teams, sponsors, and drivers to never worry about the financial side of this great sport and instead keep their minds on winning.

“SRO is a great partner when it comes to achieving that desire because they understand that sport scar racing is about brands, businesses, and entrepreneurship.”

SRO America President and CEO Greg Gill added: “The worlds of motorsports and business continue to be deeply connected and we’re excited to have Josh and the Purple Monkey Garage team in our paddock to help build a better future for our teams, partners, and drivers.”

Purple Monkey Garage will also leverage its sister company Shyft Capital, an industry leader when it comes to a far more powerful method of managing cash flow and asset allocation, to strengthen the paddock.

In addition, the brand will be integrated into Pirelli GT4 America and TC America championships.