Some things in life are just too irresistible. Lay’s are one of them. People can’t help loving them.
Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.FORMAT: A video pitch.
Don’t produce the final video yet! Just the pitch! Check out this article about video pitches.