Wednesday, July 22, 2009

IBM entered the Indian and the South Asian region market almost two decades ago, fully aware of the growth potential of the business area. Today, the south Asian markets are one of the most important growth markets for IBM globally.

Technology innovation plays an increasingly important role in steering companies to their business objectives and goals, and the success of an organization depends largely on the seamless integration of technology into its larger business plan. Dr. Guruduth Banavar, Director - IBM India Research Lab (IRL) plays a critical role in creating a cohesive, uniform technology roadmap for the organization with a view of near-term and long-term business objectives. Dr. Banavar speaks to Kanika Goswami, sharing his roadmap on how he drives an integrated approach to technology innovation.

Q 4.What role does India play in IBM's plans of growth?

India is what we call the growth market unit in IBM; it plays, a very significant role within IBM. The kind of growth we expect to see for the future IBM business model is to be supported significantly by India.

It is already a huge cog in the wheel of IBM. A couple of yeas ago, when our CEO came to India, he announced a 6 billion dollars investment in India for the next few years. This resulted in India becoming the second largest region in IBM, after the US. In terms of just the number of capabilities we have in this region, India is already a very critical part. In terms of innovation also India played a very critical role in a number of ways.

Firstly, India has the markets that you don't see in most parts of the world. For instance, right now India is the largest growing telecom market, and IBM sees this as a huge opportunity. IBM uses the knowledge gained in this market as the model for other places, especially for innovative business models and innovative technologies.

On the other hand, we also provide a lot of services to customers around the world through global delivery. In there too, the new kinds of services and the new ways of delivering them in India are in many ways unprecedented, because of the scale at which we do it. Sitting in Bangalore we may be managing the datacenters of the customer, we maintain it with a quality of services, in some cases we even increase the quality of services because we have the kind of visibility required for this process.

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