Bait and Switch? Gay exec recruited to small NE town, then axed after abuse by coworkers, townspeople

In
February 2012, Paul, who is 59 years old and asked that his real name
be withheld out of fear that using it would further damage his career,
got an attractive and lucrative offer from an outdoor sporting-goods
company for a job in product development and sourcing, a field he has
been in for about 30 years... There was just one hitch. The job meant
that he, his husband Peter and their teenage son James, who also asked
that their real names be withheld, would have to leave Massachusetts and
move to a small town in Nebraska, a state that does not recognize
same-sex marriage and has no laws that restrict employers from firing an
employee just because he is gay. Paul did not hide his sexual
orientation in the interviewing process... The recruiter was not troubled by this revelation, Paul said. He told Paul that "we are a very affirming company." ...The problems began soon after they moved in. First, the
company denied health insurance to Peter after initially promising to
take care of him. Then there were the homophobic jokes in meetings --
and the company's indifference to Paul's complaints. Someone began
sending Paul anonymous emails at his company address, daring him to step
out into the parking lot. Finally, the company decided to do something
about it. His boss called Paul into his office and fired him.

The piece says Paul, whose family includes a husband and son, is now out $124,000 or 70% of their liquid savings, having been compelled to sell their property quickly, at a steep loss and having had to abandon Peter's spouse's antique/art shop in town

....Colleagues at the sporting goods company made snide
jokes about what gays did on camping trips. Paul mentioned an incident
where one of his son's football teammates announced in front of the
other players that James had two dads. Paul recalled what his son said
then: "Yeah, I have two dads, that's common in Massachusetts." "Well,
it's not common here," the teammate replied. One day, after losing
his job, Paul heard from the company's lawyer, who asked him the same
question that his boss had already raised. "'What did you think was
going to happen in this community?'" Paul recalls the lawyer saying.
"'We're a Republican town, we're a conservative town and we're a
Christian town.'"

The piece didn't name the firm in question, but apparently did not need to as hundreds of commenters on the HuffingtonPost story seem to have had no trouble deciding who the sporting goods retailer is:

Maynard (Bob "Gilligan's Island" Denver) slyly flashes a nipple to the CBS eye while trying to talk his best buddy Dobie Gillis (Dwayne Hick­man) into taking off all his clothes. Whoever said 1950s television was a vast waste­land obviously didn't know where to look.