About us

We are the PEPELAC SERVICE agency. And first of all, we are a community. And our talents are as various as our personalities. We don’t sell services – we share our inspiration and knowledge with anyone willing to take it. We don’t provide full-time stuff – we become a part of your team and treat your brand as if it was our own “child”. Among us you will find top-of-the-class marketing strategists, creative specialists, graphic designers, developers, PR professionals, digital masterminds and many more.

We are the PEPELAC SERVICE agency. And first of all, we are a community. And our talents are as various as our personalities. We don’t sell services – we share our inspiration and knowledge with anyone willing to take it. We don’t provide full-time stuff – we become a part of your team and treat your brand as if it was our own “child”. Among us you will find top-of-the-class marketing strategists, creative specialists, graphic designers, developers, PR professionals, digital masterminds and many more.

Our main secret – is that we really like what we do. We don’t want to work from 9:00 till 18:00 performing tasks and reaching KPI’s, that we feel no connection to. Together with you we want to write the story of company’s success, celebrate the small and the big victories and sometimes learn on our mistakes. So when we talk about experience – it’s not only about the professional accuracy, but also about the passion and the effort we are willing to share.
Whether you are a category leader or a beginner entering a new market – we are ready to help you face and overcome your challenges and build a strong profitable business together.

Sincerely yours,
PEPELAC SERVICE

What we do

Marketing

Marketing for a brand is much like playing God, creating a world.And as much as any natural ecosystem depends on a balanced functioning of its tiniest constituents, a brand can’t remain healthy without a complex approach to each brand attribute.At PEPELAC SERVICE we recognize, that 360° marketing is the only type of marketing that exists. Delivering separate services without understanding their role in the brand ecosystem can’t deliver maximal effectiveness in the long run. That is why we have developed our expertise in a complex approach to brand development: Research
Know your environment: Using industrial data sources and research we develop an understanding of category perspectives on the market, consumers’ attitude and business potential of different market segments.Know your enemy: Competitive SWOT analysis of current market rivals in all possible aspects, including product features, positioning, image and promotion, gives us an understanding of what we’re up against.Know yourself: Fair comparison of our strengths and weaknesses to those of our competitors helps us to set a starting point for brand evolution. Brand positioning
While the abundance of products and services of today rarely allows to come up with a unique proposition for a choosy consumer, there are still a lot of unoccupied niches in what is called THE VALUE of the brand.It is not the direct benefit – it is the feeling, that a brand delivers.Our creative team will lead you through all stages of brand personality development – from Big Idea and ideology to tactical manifestations of brand strengths and weaknesses. Strategy
Defined short-term and long-term goals – are the starting point of any strategy. Our strategy – is a handbook, that reveals the necessary instruments and steps for a healthy brand development towards target KPI, including target audiences, media touchpoints, performance prognosis, marketing calendar, etc. Advertising
To back up the brand strategy with top-class execution we have created and in-house media planning/buying departments, specializing in all kinds of media – online, offline, BTL, non-standards, sponsorships, etc. Results-driven decisions
Business results are the main drivers for marketing decisions. That is why in our work we don’t separate agency KPI from client’s KPI. Having one shared target – is the only way to properly set all the agency’s efforts in a required direction.