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“He says that there is a new Government law that all houses have to have new loft insulation and that the insulation used at the moment will be illegal by 2020.

Cornish residents have been warned. (Picture posed by model)

“He is very persuasive and very believable. He says that ALL houses in the UK will be inspected in 2020 and that all rafters have to be foam sprayed with specialist equipment. One person on the Facebook page was quoted £9,000.”

Mr Thomas raised the issue with Trading Standards, which confirmed that it was misleading for anyone to claim that the Government was demanding that homes must be insulated.

He said: “There is a requirement for landlords to get the properties they rent up to a certain level of insulation, but that will have no effect on homeowners.

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“In this case, it does sound as if the caller is trying to scare people into making an expensive and unnecessary purchase – if you do receive a call, please remember that you are not obliged to buy insulation from anyone.

“If you do need help in insulating your home, your energy provider is obliged to give you sound advice on what to do.”