Heelys announced Monday that it received a “superior proposal” from Los Angeles-based Sequential Brands Group, which owns brands such as Justin Timberlake’s clothing company William Rast, premium denim maker People’s Liberation and shoe company DVS Action Sports.

Under the deal inked Friday, Heelys agreed to sell the entire company for $2.25 per share in cash, or $63.2 million. The offer represents a 1.8 percent premium over Friday’s closing price of $2.21.

Shares closed Monday at $2.21.

The news came three days before Heelys shareholders were scheduled to vote on the Carrollton company’s previous deal with a California private equity firm. Heelys had agreed to sell its operating assets for $13.9 million in cash to Evergreen Group Ventures, which had planned to continue marketing the Heelys brand.

As a result, Thursday’s special shareholder meeting was canceled.

“The Sequential transaction represents an attractive outcome and is in the best interest of Heelys stockholders,” Heelys president and CEO Tom Hansen said in a statement. “Their all-cash offer provides our stockholders with a fixed cash value and eliminates the need to proceed with the previously announced plan of dissolution.”

Under the original deal with Evergreen, Heelys had planned to dissolve the rest of the company and distribute net proceeds from the sale and liquidation. That process was expected to net $62.5 million to $66.5 million after paying outstanding liabilities.

Shareholder distributions were expected to total $2.23 to $2.37 per share under the Evergreen transaction.

At the same time, Heelys had a 30-day window to shop for a better offer under the original deal, which was announced in late October.

Because of the new deal with Sequential, Heelys will have to pay a termination fee of $475,000. Heelys said Sequential has agreed to reimburse the fee to the company.

Heelys declined comment beyond the news release.

Dallas-based Capital Southwest Venture Corp., the company’s largest shareholder and early investor, and another shareholder have agreed to vote in favor of the Sequential deal. Together, they have a 35.1 percent stake in Heelys.

The deal, which requires shareholder approval, is expected to close in the first quarter of 2013.

Heelys has been pursuing a sale of the company or its assets since last December, according to documents.

The great-idea-hits-it-big company has struggled in recent years.

Roger R. Adams invented the shoes with wheels in the heels in 1998. But after some early success and a highflying initial public offering in December 2006, sales plummeted as interest in the shoes waned.

In 2008, the company rejected a $5.25-a-share buyout offer from footwear retailer Skechers USA.

Heelys lost $5.6 million last year, compounding a series of losses in the last several years. The company had 47 full-time employees at the end of last year.

With its offer, Sequential said it sees potential in expanding Heelys as a global lifestyle brand.

Sequential is a public company whose shares are traded on the OTC Bulletin Board. Its business model is based on licensing its brands to retailers, wholesalers and manufacturers globally.

The company indicated that it plans to pursue a similar strategy with Heelys. Sequential did not respond to requests for comment on Monday.