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When it comes to interaction online as a representation of your brand, it’ s important to note that you should be as consistent in your responses regarding both positive and negative reviews. Customer reviews are an integral tool which you can always use to your advantage. Here are four great tips to keep in mind […]

Ever heard the saying, Good words are worth much, and cost little? Never before have these words been more true. In 2015, digital media is precipitating a word-of-mouth boom. The rise of online platforms that facilitate social commentary, like social media and review sites, means an increase in online presence, where your brand and services […]

In 2015, word of mouth is changing, and this about-turn is down to a digital revolution precipitated by social media. Customers are talking amongst themselves more than ever, and good service is being rewarded in a big way. If you’re a company with an active online presence, how do you harness the power of social […]

Remember the ‘Snuggie’? The child of a poncho and a blanket (with sleeves). If you do, chances are you remember the infomercials. Smiling families in brightly coloured Snuggies playing on repeat for hours, taking daytime TV by storm. It’s easy to see how Snuggies were not without their critics. In fact, they became a worldwide […]

When universities across South Africa announced a substantial fee hike for the 2016 school year, students were understandably upset. Shackled to unrelenting student loans, a weakening economy and the reality that life was becoming more expensive, something had to give. What resulted was a coordinated protest organised over social media and spread through word of […]

Word-of-mouth is the ultimate advertising tool. As old as communication and trade itself, word-of-mouth acted as marketing before marketing even existed. But what makes word-of-mouth so powerful? Humans are social creatures and, naturally, our most trusted source of information is each other rather than marketing content designed to make us part with our hard-earned cash. […]

As a business owner, you’ve made a critical move towards maximizing your brand’s online visibility by signing up to VavaVox. Word of mouth generated through online reviews is the most powerful advertising tool of all, particularly in boosting SEO rankings. But, you don’t just have to sit around and wait for clients to give feedback […]

Inspiring your customers to share your content on social media is an indispensable method of generating word of mouth about your product or service. When customers share a brand’s content with their social networks, advertising gets exponential as shares motivate more shares. Maximising sharing of your content on social media is vital to developing a […]

At VavaVox, we believe in power of free expression. This past week, we were intrigued by Facebook’s announcement that it will soon be allowing its users to “thumbs down” or “unlike” content they sympathise with or disagree with. An unlike button has been one of the most requested Facebook features since 2007, when the “Like” button […]

South Africa’s most popular news website, News24, will be removing the comments feed from all of its stories by Friday, 11 September. Editor-in-Chief Andrew Trench announced the news earlier this week in a story that raised a great degree of controversy. For a site famed – somewhat infamously – for its comments section, the removal […]

On Tuesday, September 1st, Google launched its new logo, the company’s biggest redesign since 1999. The change? Moving the typeface away from a serif font (that means a font with curls to you and I) to a slick new design with a playful edge. As one of the world’s biggest companies, the logo has stirred […]