Jeffrey Katzenberg Declares "Bloom is Off the 3D Rose," States Recent Movies "Suck"

In an interview with Fortune magazine’s Andy Serwer, DreamWorks Animation CEO Jeffrey Katzenberg agreed that “the bloom is off the rose for a moment in time” for 3D technology, a notable backpedal from earlier declarations that 3D filmmaking would be as transformative to moviemaking as sound. He also stated that the current state of Hollywood is focused “too much on the commerce and it’s too much on the marketability,” going even further to say of recent movies “They suck. It’s unbelievable how bad movies have been.”