Want to supercharge the traffic to your website? You need to improve your site's search engine rankings, which you do by optimizing your site for the major search engines. In this article, Michael Miller, author of The Complete Idiot's Guide to Search Engine Optimization, shares 10 search engine optimization tricks that any website can use to improve its rankings and increase its traffic.

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Achieving a high ranking in the search results at Google and other search sites is, for many websites, the primary means of attracting new visitors and increasing traffic. That's why it's important to optimize your site for search, using various search engine optimization (SEO) techniques. The better optimized your site, the higher it will appear in the search rankingsand the more traffic you'll attract.

With that in mind, here are 10 SEO tricks that you can use with any website, no matter what the site's content. Follow the advice here and you'll likely improve your ranking!

Trick #1: Improve Your Content

Ultimately, people visit a given website because it has valuable content. If the content isn't any good, all the SEO in the world won't create new visitors.

That's why of all the SEO tricks in the world, the one that has the biggest impact is improving your website's content. It's simple: The better your site is, content-wise, the higher it will rank.

You see, when it comes to search rank, content is king. Ultimately, the better search engines find some way to figure out what your site is all about; the higher quality and more relevant your site's content is to a particular search, the more likely it is that a search engine will rank your site higher in its results.

So forget all about fancy keywords and technical <META> tags for the time being, and focus on what it is your site does and says.

If your site is about NASCAR racing, work to make it the most content-rich site about NASCAR you can; if it's about aquariums, make it the highest-quality aquarium site possible. Don't skimp on the contentthe more and more relevant content you have, the better.

Here's what you need to remember: SEO isn't about technological tricks. It's about making your site more useful to visitorsand that means providing the best possible content you can. Everything else follows from this.