Task: Choosing Spokespeople

Can the media relations officer be the company spokesperson? When does this work? When doesn’t it work?

How do reporters feel about it? Who are the key spokespeople for your client? When will they be called upon? How will you help them to navigate the media?

TASK: Write an extended section for your Media Strategy about who speaks for your organization. This is a proposed policy document, so use professional language versus term paper language. Add the bios of the key spokespeople. These should be short, no more than 200 words