Ammonia Free Natural Hair Color

NICE ’N EASY HAIR COLOR

TONES & HIGHLIGHTS IN ONE SIMPLE STEP

What color is healthier* than Natural Instincts? Absolutely none. The Natural Instincts system is your healthier* way to radiant color. Here are even more reas ons to follow your instincts and Go Natural:

Only Nice ’n Easy has Color Blend Technology, which gives every shade built-in tones and highlights. Whether you choose our original or foam formula, you’ll enjoy lasting, dimensional color and complete gray coverage in a single step.

Available in Original with Precision Applicator or Massage-in Foam

Permanent color, lasts up to 8 weeks

100% gray coverage

Includes ColorSeal Conditioning Gloss to help seal in color and shine

Natural Instincts

Formulated with Aloe, Vitamin E and Coconut Oil

Clinically proven to be less damaging**

Gently blends away grays

0% Ammonia

Now with 80% more hydrating conditioner

Crema Keratina

Our most advanced demi-permanent system, smooths and protects while coloring

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2. Choose your shade:

DON'T SEE YOUR BRAND AND SHADE ABOVE?

*Among leading retail permanent shades and pre-formulated salon color**A registered trademark of L'Oreal***A registered trademark of Revlon****Satisfaction or your money back. Call 1-800-CLAIROL within 60 days of purchase with UPC and cash receipt. One refund per household.

Extend
your color

ALSO CONSIDER

EXTEND YOUR COLOR

THE ONLY HAIR COLOR CLINICALLY PROVEN LESS DAMAGING*

HOW TO USE

Follow these step by step instructions to achieve radiant and healthy-looking color.

PREPARE TO COLOR

Remember to do a skin allergy test 48 hours before each application, even if you have already used coloring products.

Before you color, be sure you have a smock or old towel to protect your clothing, and a clock for timing.

Read the in-box instructions to make sure you are familiar with Natural Instincts application. Then you'e ready to begin.

1. MIX

Put your Coloring Gloves on, then tear off and discard the tab from the Color Activating Creme (Bottle #2) and unscrew the cap.

Open the Color-Enhancing Colorant (Bottle #1) and squeeze its entire contents into Bottle #2.

Replace the cap, place a gloved fingertip on the cap, point away from face, and shake well until the color has fully mixed.

2. APPLY COLOR

For Roots and All-Over Color

After mixing, apply color immediately to dry hair.

Start with your roots and where you have the most gray.

Once roots are completely covered, apply the remaining color quickly to the rest of your hair by parting and lifting hair as you apply. Work mixture through until hair is completely saturated, but do not rub into scalp.

Start your timer for just 10 minutes (or the time indicated by your strand test).

Tip: For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total of 15 minutes.

3. RINSE AND CONDITION

Rinse until the water runs clear.

Gently massage a quarter-sized amount of the Color Treat٠Conditioner (3) through your hair. Leave on for 2 minutes, then rinse thoroughly.

Save the remaining Color Treat Conditioner to use once a week for fresh, radiant color and health-looking hair.

REFRESH YOUR COLOR AFTER 2 WEEKS

Use the Natural Instincts Week 2 Color Refresher to boost your color in just minutes!

Use it two weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing it to dry. Do not wash this area for 48 hours. If there are no reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.

To use the Color Refresher, shampoo your hair as usual. Put on the extra pair of gloves that came in your Natural Instincts box.

Apply the entire sachet of Color Refresher and distribute uniformly through the hair. Leave on for five minutes. Rinse thoroughly and style as usual.

THE SCIENCE BEHIND HEALTHIER* HAIR COLOR INDULGENCE

Ingredients like coconut oil give you less guilt, more gorgeous

"Ammonia-free
Natural Instincts
system with coconut
oil nourishes and protects"

Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair.

Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven healthier color.* The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that’s actually healthier-looking than before you colored!

TESTIMONIALS

“Great shine and depth.

Certainly one of the absolute best brown shades!” —ladyofthering

“It was easy to do … and in less than 30 minutes total, my hair was done. It was softer, shinier, and easier to manage than before.” —PrettyKittyKlaws“Not only is the color beautiful, but it makes my hair look and feel healthier!”
—kitten“My hair is very shiny ... I’ll definitely use it again.”
—Sharden92“It feels so soft and looks so shiny I can’t believe I did it myself.”
—Boxerlover

AWARDS

Anti-AgingAward

Natural Instincts Good Housekeeping, 2011

Reader’sPick

Natural Instincts Women’s Health, 2011

The CosmoBeauty Awards

Natural Instincts Cosmopolitan, 2010

Best of Beauty Awards

Natural Instincts Shape, 2010

FROM THE BEAUTY EDITORS

“At home, after using Natural Instincts, testers found that their hair color was the likeliest to actually match the swatch.” — Good Housekeeping

“I’m a commitment-phobe when it comes to color so [Natural Instincts’] demi dye is right up my alley—it adds a subtle hue that washes out after 28 shampoos.”—Linda Moran Evans, Family Circle Beauty Director

“Even first-timers were able to achieve sophisticated color with [Natural Instincts’] vitamin-infused formula. It wasn’t messy and the color I ended up with was exactly what was pictured on the box.”—Carly Cardellino, Shape Beauty Editor