It is a scene from an adman's dream. On the boardwalk that runs along
Florida's Daytona Beach, suntanned young people crowd around
carnival-type booths, where some 20 different manufacturers are handing
out literature and free samples. Overhead, airplanes trail banners that
read HAVE YOU DRIVEN A
FORD LATELY? and WELCOME TO
MILLER TIME. Below, a catamaran emblazoned with the Schlitz brand name
cruises by, followed by a fleet of sailboards that extol SALEM SPIRIT.
At one of the 380 or so hotels...