Oracle Modeling Itself on Apple?

In a Sunday keynote address at Oracle OpenWorld, CEO Larry Ellison made two things very clear: Oracle is in hot competition with IBM and in adoration of Apple's business model.

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In a Sunday keynote address at Oracle OpenWorld, CEO Larry Ellison made two things very clear: Oracle is in hot competition with IBM and in adoration of Apple's business model.

Ellison drove home the point that the company is surging ahead into the enterprise hardware space by surrounding himself on the dais with enterprise-grade hardware.

"When we first bought Sun, a lot of people said, 'Oh, they're going to get out of the hardware business.' I guess we didn't get the memo," he said.

Ellison is taking cues from Apple. "If you design the hardware and software in concert, you do a better job than if one company designs the operating system, another company comes up with the VM, another company comes up with the database…Apple, for example, is doing a pretty good job of designing hardware and software and online services that work well together," he stated.

He went on to unveil the latest line of Oracle hardware, including the Exalogic system. Exalogic has two main components: high-end hardware and the Exalogic Elastic Cloud Software. Ellison stated that one of the main goals in engineering Exalogic was to best IBM's P series systems in performance and to keep pricing competitive with IBM.

Oracle is also challenging IBM and other software enterprise vendors in the Business Intelligence market with Exalytics—hardware and software that can be used to compress and analyze any type of data.

Also announced was the SPARC SuperCluster T4-4, a server that combines the new SPARC T4 processor, Oracle Solaris 11, the database performance of Oracle Exadata storage, and the middleware processing of the Oracle Exalogic Elastic Cloud into one powerful enterprise solution. The T4 processors have 600 GB I/O bandwidth to deliver up to five times the performance over previous SPARC servers.

Samara Lynn has nearly twenty years experience in Information Technology; most recently as IT Director at a major New York City healthcare facility. She has a Bachelor's degree from Brooklyn College, several technology certifications, and she was a tech editor for the CRN Test Center.
With an extensive, hands-on background in deploying and managing Microsoft Windows infrastructures and networking, she was included in Black Enterprise's "20 Black Women in Tech You Need to Follow on Twitter," and received the 2013 Small Business Influencer Top 100 Champions...
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