Britax developed ISOFIX back in 1997 in conjunction with VW. It's now an international installation standard for child seats in vehicles. Because ISOFIX connects child seats rigidly to the vehicle chassis rather than just using the adult seat belts, it reduces installation errors and increases child safety enormously.

BRITAX ISOFIX with Pivot Link

Britax are always looking for new ways to improve safety. In front and rear collisions their Pivot Link system stops your child being jolted so far forward – not only reducing the amount of force your child is subjected to, but reducing the odds of their head hitting the car interior.

Please note that the car seat may have a warning label attached to the fabric that is not shown in the picture.