Petcare Pioneer Lisa Senafe On Starting Her Business

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As a child, Lisa Senafe learned to bring the stray or injured animal home, instead of asking permission. Her tender-hearted parents would be more likely to let her keep it.

Her first profession was in finance, but it didn’t take long before her career went to the dogs… and cats. When Bentley, a Belgian Malinois and Chow-mix came into her life, she began to research canine nutrition. “I was surprised how unhealthy most commercial brands were and I wanted to share my newfound knowledge and healthier options with other pet parents.”

She founded the first Bentley’s Pet Stuff in Arlington Heights in 2008, not the best time to start a new business. Her vision was to help customers feel confident choosing their pet food, knowing they were making a healthy purchase for their pets. After opening store number six, they were fortunate to woo investor Marcus Lemonis, aka The Profit, a valued ally and mentor.

“Having an investor can be a great thing to grow your company. We are very aligned with our investor in our vision, growthstrategy and even at a personal level. Trusting your partner can be key to your success,” says Senafe.

Bentley’s Pet Stuff has expanded to 82 stores in 10 states with more than 400 employees. Customers at every store know they are purchasing all-natural pet foods that contain no wheat, corn, soy, or byproducts. Owned and operated by the Senafes, managers at each store are encouraged to make the best choices for their neighborhoods. All share a commitment to their communities, and regularly partner with local animal shelters and organizations.

Visit petstuff.com for your nearest location. Delivery is free for online orders of $49 and up.