How FunFree started their logo design journey

Company name

Overview

I own 25 + specialty food products. Our first line of food products were cheese spreads at the local farmers market. Our product lines now encompass infused maple syrups, organic and gluten free mixes, organic cereals, condiments, shelf stable natural cheese spreads, dessert sauces, frostings, brownies and munchy snacks. Even some body syrups. In Nov 2008, we moved to a dedicated food production facility; Operating under Freedom Foods in Nov. 2008. Brand names identified are varied names products have been marketed under in the past

We are looking to establish a brand identity for a diverse line of fun foods that support healthier lifestyle and eating choices. Each item is mad e from "healthy" ingredients and many are allergen friendly and/or acceptable for life style eating choices (vegan, gluten free, organic, natural, nut free). We feel good food is fun and delicious. Food is social and should be enjoyed. All of our products are made without preservatives and artificial ingredients. Our products support snacking and cooking experiences. On line cookbook at http://www.hillsidelane.com provide 200+ recipes. Product brands cover snacks, condiments, sauces, mixes, and cereals. So Yo, eat! Less guilt. Indulge. You want our foods! We invite you to taste without compromise on taste! Be psyched about the food you eat. We make food with ingredients your body can live with.

Tell us a bit about who you are and the people you reach

Likes to think they support local foods.
Appreciates quality food and looks for healthy ingredients.
May have food allergies that restrict eating choices.
May have lifestyle choices that influence eating choices.
Has organic and/or natural preferences for food product purchases.
Our product retail price points are not the least expensive on the market.
Our consumer market generally requires discretionary income.
Target wholesale stores are natural, specialty foods stores.
We also support private label, higher end and gift basket accounts.
Customers tend to be fairly sophisticated.
Ready to serve quality gourmet and/or snack/appetizer selections.
Gourmet no fuss foods.
We strive to create foods that many can enjoy (i.e. gluten/nut free, school friendly snacks), without compromising the taste experience.

Requirements

We are beginning to build what we plan to be a national brand for a diverse line of natural, organic and/or specialty foods that in many cases incorporate the use of local and regional agricultural food products as ingredients. Funlicious Foods are created and produced at Freedom Foods, LLC, a dedicated facility to develop and support healthy and delicious eating alternatives. We are looking for splash in a sophisticated market. We are dynamic, we are happening, we are cutting edge in what we are doing and our approach to accomplish this. Food color/schemes should reflect appetizing colors. Our products are consumed in the morning when you want a healthy eating alternative; our snacks are mindlessly, or not, consumed when you have snack cravings; our mixes are just like homemade and are healthy convenient; our cheese spreads support a wide range of entertaining and snacking options; our condiment and sauce lines are terrific. Our cheese spreads pretty unique. Long entrenched in the Vermont food scene. Design will carry over onto business cards, letterhead, product packaging, marketing materials and website. We own domains for this and various spelling variations. Trademark pending. Beginning establishment/transition as appropriate to common brand for brand names currently used. Food is Fun! We love Food! We want you to Love Food!