The latest 2018 paid search benchmarks

Mobile vs Desktop average CTR

Knowing what device your potential audience is using for their search query is important. you need to make sure your desired landing pages are optimized for mobile use (not that it shouldn’t be anyway), but if you’re paying for a user’s click you want to be getting their conversion too. Mobile CTR was far higher in Q4 2017 than desktop averaging 10% CTR.