The Science of Fragrances

Fragrancing is a powerful way to connect on emotional and memorable levels with your customers. It can be used to differentiate and enhance the Brand identity of an organisation, and adds to its Customer Experience strategy.

Smell is more sophisticated than any other sense, as scent receptors in the nose connect directly to the section of the brain responsible for memory and emotion. It is considered our most powerful sense when it comes to long-term memorizing of experience, places, product or services.

So powerful, in fact, the nose is believed to affect 75% of our daily emotions. It is the close connection of the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, which is said to be responsible for the power behind the sense of smell.

At La Divine Fragrances our mission is to develop products in which our range of fragrances can be enjoyed either in the home or in a business environment such as office, banking halls, hotel lobby, and business lounge amongst others.