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Fulton Market Retail Video

Project Overview

Sterling Bay is next generation real estate and a leader in the transformation of downtown Chicago’s fastest growing neighborhood, Fulton Market. As old warehouses and empty lots are reimagined throughout the area, Sterling Bay looked to create an engaging video to inspire potential retail tenants and showcase how Fulton Market is the place to reside. Sterling Bay challenged us to craft a compelling, informative, and energetic video for their direct sales and social media channels needs.

We aimed to engage viewers by creating a high impact motion video piece that delivers information directed at prospective retail tenants. Featuring vibrant aerial and handheld footage, upbeat music, and edgy typographic this video doesn’t drag, captivating the viewer with the MTV style editing techniques. Photographs reveal the grit and heritage of Fulton Market and are used throughout for texture and transitional animations. This video shows what major players in retail are already doing in Fulton Market and that there is still time to be a part of the growth.

This piece is meant to speak to a large audience of potential retail clients ranging from high-end coastal boutiques to multinational corporations looking for a unique opportunity in Chicago that Fulton Market delivers. This video is still an impactful marketing tool for our client as they continue to transform the Fulton Market neighborhood.

In the client’s words

Pivot Design has been our go-to agency partner for several years now. They’re responsible for our overall Sterling Bay brand look and presence as well as the brands for several of our high-profile developments. Our business is both fast moving and demanding and we can’t say enough about the value that this agency constantly delivers for us.