第4章 シャワーコントロール

第5章 エンクロージャ 、スクリーン、トレイ

第6章 シャワー用付属品

市場概要

定義

市場規模

市場の背景

将来的見通し

製品動向

主要サプライヤー

市場シェア

企業プロファイル

シャワーサプライヤー

流通

図表

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目次

Product Code: bth2

AMA Research have published the 15th edition of the ' Shower Market Report - UK 2015-2019 Analysis '. The report represents an informed, up-to-date and detailed review of the market. It analyses the current trends by product sector and includes estimates on total UK shower equipment sales, comment on future prospects and implications for manufacturers and the industry as a whole.

Key areas of insight include:

Analysis of market performance for 2015 and forecasts for 2016 to 2019. Forecasts indicate that the shower market is increasing steadily and good growth is anticipated from 2016.

Digital showers are becoming more popular as consumers become used to digital control and plumbers more familiar with the installation benefits.

Sustainability and water efficiency a major concern. Consumers more aware of environmental impact of aspects in their homes; water and energy saving shower equipment is in greater demand.

Greater use of the internet and e-commerce solutions. Growth of online retailing means easier price comparison. Consumers more knowledgeable and demanding affordable design-led products that will last.

The wellness trend is well established in UK bathrooms. Wetroom areas, large walk-in frameless and semi-frameless enclosures, rainfall showerheads, digital controls, steam cabins; now seen as a luxurious alternative to bathing.

REVIEW OF FUTURE PROSPECTS

Trends over the next 18 months - two years, and forecasts to 2019; value growth, key market drivers, product trends.

Increasing influence of replacement demand in the market.

Impact of new housing market on product developments.

SUMMARY OF REPORT CONTENTS

In 2014, the value of the shower equipment market saw an increase of around 4% compared to the market size in 2013, reflecting continued steady growth in the building and home improvement markets in particular. Between 2010 and 2012, the UK shower market was comparatively volatile, in line with the uncertain economic situation at this time. However, since 2013 the market for showering products has seen a notable increase, with demand picking up as the economy improves, the housing market recovers and consumer confidence levels improve.

The majority of UK households now have at least one shower installation in their property. The level of penetration has climbed significantly since the late 1990's to reach around 89% in 2014, this is equivalent to 23.8 million UK homes. Shower controls account for the greatest proportion of the overall shower equipment market though enclosures, screens and trays account for only moderately less than the shower controls sector. As a result of the maturing shower market and high level of shower usage, replacement products such as shower accessories have grown share to 13%. Many products are now designed specifically for retrofit purposes, with ease of installation an important consideration.

Shower products for the domestic and commercial sectors are distributed through a wide range of channels. The main distribution channel continues to be builders and plumbers merchants with the DIY multiples also holding a substantial share. Other retail channels include bathroom specialists, grocery multiples, mail order retailers and department stores. Online retailers are also becoming more important as consumers increasingly use the internet to source the best deals. Manufacturers are also selling spare parts and accessories direct to the consumer online.

The outlook for the UK shower equipment market in 2015 looks positive with good growth anticipated into the medium-longer term. However, pricing pressures are likely to remain intense due to rising levels of imported products and an increasingly competitive distribution market. Future trends include the growth in wetrooms and walk-in shower areas, the increasing popularity of digital showers and forecast growing demand for 'inclusive' shower products due to the ageing UK population, as well as growth in water efficient shower controls driven by the introduction of the Water Label on shower products from 2014.