If Hollywood gripped by reboot fever ever remakes the 1983 classic movie A Christmas Story hey we are just doing a thought experiment here not calling for it to actually happen Ralphie wouldnt need Santa and his judgmental contrary entirely non-professional attitude Instead the adorable boy whom everyone fears will shoot out his eye would simply use his mobile phone or tablet to order that Red Ryder Carbine Action 200-shot Range Model air rifle perhaps using the allowance he had squirreled away in his PayPal account OK thats a slightly clumsy if warmly nostalgic way to get to the point of this particular holiday tale PayPal is apparently rocking it so far during the fourth-quarter commerce season Thats not only meaningful for PayPal Its newly released figures signal ongoing and new holiday shopping trends and also underscore how mobile payments and commerce keep making gains and perhaps even foreshadow whats to come in 2019 a theme as well of a new PYMNTS research report Black Friday vs Cyber Monday Heres the scoop straight from PayPal For the first time in the companys history mobile payment volume topped 1 billion and did so on both Black Friday November 23 and Cyber Monday November 26 On Black Friday specifically mobile payment volumes exceeded that of Cyber Monday an unexpected data point for some readers no doubt though Cyber Monday still had a higher total payment volume Cyber Monday made gains with and without PayPal for instance the average shopping basket during Cyber Monday was 138 nationwide which up 6 percent from a year ago according to Adobe Black Friday mobile payment volume increased 42 percent year over year though PayPal gave no specific spending figures In fact Adobe reported that 49 percent of online traffic on Black Friday was generated by smartphones and the devices were used to turn 30 percent of all online purchases into sales PayPal benefited from larger trends for that growth Black Friday sales soared overall with more Americans choosing to skip the crowds and do the majority of their holiday shopping online Reuters reported that online sales rose more than 23 percent hitting over 6 billion on Black Friday according to data from Adobe Analytics On Thanksgiving sales grew an estimated 28 percent to reach 37 billion The news was less positive for brick-and-mortar stores with preliminary data from analytics firm RetailNext showing that traffic and sales fell for the fourth consecutive year Brick-and-mortar sales declined 4 percent to 7 percent over the two days while traffic fell 5 percent to 9 percent For Thanksgiving PayPal said that the day which stands as one of the Top 10 shopping days of the year those bored by football or lip-synching parade performers after all can just take out their phones and shop brought a 42 percent year-over-year increase in mobile payment volume Between Thanksgiving and Cyber Monday PayPal said it processed more than 11 000 per second in mobile payments and 25 000 on total payments The companys peak hour so far this holiday shopping season took place on Black Friday which PayPal said shows that its coming close to surpassing Cyber Monday even in terms of online and mobile shopping Mobile Needs So what would it talk for Ralphie to ditch Santa and stick with mobile for holiday shopping Streamlined online checkout sure doesnt hurt In the Checkout Conversion Index report the 30 merchants with the fastest most streamlined online checkouts ranked well Conversely the 30 merchants with the lowest scores offer a widely inconsistent checkout experience across different channels Mobile shoppers dont want to waste time clicking through product and purchase pages either and retailers are responding to that demand further sparking the rise of mobile commerce The PYMNTS Index found that on average it takes 221 clicks to complete an online purchase As well the average time it took to check out from online sites stood at 2 minutes and 25 seconds in the second quarter of 2018 thats 12 seconds faster than was the case in the first quarter of 2018 And as the report noted We are witnessing a sharper focus on the implementation of friction-reducing features that enhance consumers mobile shopping experience PayPals recently released holiday payments figures show a trend that continues from the companys third-quarter earnings report Total payment transactions stood at 25 billion which marked a 27 percent gain and were neatly paced by 143 billion logged in total payments volume which were up 25 percent on an FX neutral basis Transactions per active account said the company were up 95 percent on a trailing 12-month basis to 365 payments per account Mobile was 40 percent of total payments volume and grew 45 percent year on year Voice Retail Holiday commerce of course involves more than just mobile This year should bring shopping experiences that more often combine offline and offline shopping experiences a trend largely driven by younger consumers for whom physical stores have the feeling of the unfamiliar given how digital their lives have been since birth and growth in voice-assisted retail according to Adobe projections As well a recent PYMNTS column from Karen Webster argues that visits to physical stores are about the consumers certainty even before she arrives that what she wants to buy is in stock and available for her to purchase and walk out holding in her hands But the PayPal mobile figures along with the PYMNTS research shows that mobile commerce and payments 1 still have much room to grow and 2 seem to be gaining even more mainstream acceptance at a fast pace LATEST INSIGHTS Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation thats reshaping the payments and commerce ecosystem Check out the latest PYMNTS report on Mobile Order-Ahead