Silverpond

Project

With a reputation for having the best technical minds and knowledge in the local industry, Silverpond represents the exploration of Artificial Intelligence and developing an expert understanding on building software products and systems.

The company is on a constant and boundless journey of discovery.

Branding

Website Development

Outcome

The Silverpond brand represents this journey and the ongoing exploration into producing outstanding AI software and community driven knowledge and ideas.

Highlighting the ideas of discovery and journey, an A to B “Journey (J) Dash” was designed for various iconographical elements throughout the identity. The J-Dash is used as a building block to help emphasise and communicate complicated information into both informative and custom visual elements, with a unique and uniformed look.

Using the J-Dash, we produced a series of illustrations for a key set of case studies. The highlighted orange is used to emphasise what the AI tool has done to help the client solve their customer’s problem.

From here, 4 unique symbols were also designed and assigned to the businesses 4 main service areas: AI Solutions, AI Tools, AI Workshops and AI Community. When put together, the symbols form a pattern that represents the exciting new and unwritten language and code of Artificial Intelligence.