LONDON--(BUSINESS WIRE)--According to the latest procurement intelligence report from Technavio,
the global
media monitoring marketis expected to grow at a CAGR of
almost 5% over the next five years due to the growth in a number of
interactive media platforms.

“The global media monitoring services market is growing due to
increased adoption of digital media platforms and rise in media spend of
organizations across industries,” says lead Technavio procurement
specialist Angad Singh for category
spend intelligence. “With the increase in the number of new
businesses and start-ups and the expansion of various industries in
developing markets in APAC, the spend on ads and content has increased,”
added Angad.

The use of technology in the category is always seen as a cost-saving
opportunity as well as a best practice in terms of ease of use. For
example, the use of media monitoring tools such as Hootsuite helps
buyers to track, monitor, and analyze the media across multiple
platforms, increasing the ROI as this acts a one-stop solution.

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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