SAS SIGNS STRATEGIC PARTNERSHIP WITH MASHREQ

SAS, the leader in analytics, has signed a strategic partnership with one of the UAE’s leading financial institutions, Mashreq to automate the Bank’s entire marketing campaign management infrastructure across it’s growing regional retail presence in key markets including Egypt, Qatar, Kuwait, Bahrain and of course, the UAE.

Aiming to provide the best value to clients – with customer experience being a top priority – Mashreq will implement the SAS® Marketing Automation solution to streamline, automate and measure marketing campaigns. The solution will also increase Mashreq’s operational efficiency, generate higher response rates and improve ROI. This comes as part of the Bank’s commitment to launching customer centric financial solutions.

“Through SAS Marketing Automation solution, Mashreq’s team can optimize and build target-oriented marketing campaigns, which work well with the solution’s analytical capabilities. Mashreq can also deliver contextual-based offers in an omni-channel manner to improve customer experience.”

Rangachari continued, “We are implementing the SAS Marketing Automation solution into our processes so that we can offer our customers suitable products relevant to their specific lifestyles and through their preferred channels, thus enhancing our relationship with our customers.”