Billy Brownless is under pressure over remarks he made at a junior football club function.

Nine Network Melbourne managing director Ian Paterson met on Thursday with the mother who was with her daughter when show star Billy Brownless made his now infamous "here come the strippers" remark at a junior football club luncheon last Friday.

The mother said she was confident after a fruitful meeting that Mr Paterson was treating the matter seriously and would work to see sexist remarks banished from the popular show.

She said the casual sexism exemplified by Brownless' remarks is not limited to The Footy Show, but is endemic through sporting culture and must stop once and for all.

"I have every intention of starting an initiative and trying to get the support of all the major media and sporting bodies together to talk about the issues and start changing the culture," she said.

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"[Ian Paterson] said he would support an initiative to have a forum and get people together.

"It's about changing the culture. I think Channel Nine is genuine in not wanting this kind of culture."

The mother said much of the public response since Fairfax Media first revealed the incident had been supportive, but there was an underlying streak of nastiness from people who failed to understand the power of language to degrade and devalue women.

"People are missing the point. When I spoke up initially I wasn't looking for attention, I'm not trying to get tickets to the grand final or The Footy Show. I'm not trying to ban The Footy Show," she said.

"I'm passionate about how people are treated. It's great that it's creating awareness, but it's disappointing people have missed the point."

Debate has been raging this week over the incident and the "boys club" mentality pervading sporting codes.

The mother penned an open letter to AFL boss Gillon McLachlan urging the incident be used as an opportunity to improve respect for women among those within the AFL community.