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When Roger Federer walked onto Arthur Ashe Stadium for his first round match against Marinko Matosevic at the US Open, he was debuting his new shoe, the NikeCourt Zoom Vapor AJ3.

Roger collaborated with basketball legend Michael Jordan to develope these shoes — a combination of the Nike Zoom Vapor 9.5 and the Air Jordan 3.

Signature details of the Zoom Vapor 9.5 — Federer’s shoe of choice — include Dynamic Fit technology, which adapts the sneaker to the wearer’s foot, a Nike Zoom unit housed in cushioned and supportive Phylon and a low-profile upper. In the legendary white/cement Air Jordan 3 colorway, the NikeCourt Zoom Vapor AJ3 also features the wide Air Jordan 3 Jumpman-embroidered tongue, signature RF graphics, premium leather, elephant-print panels, and the instantly recognizable Nike Air branding on the heel.

The shoes will be available Aug. 27 at Niketown NY and online at nike.com.

Add some color to your tennis game with one of Adidas’s confection-colored Santiago watches.

These fun watches combine neon color with a gold-tone ring and three-hand movement for a playful vibe. A tonal Trefoil stands out on the dial of this polycarbonate watch, which comes with a polished polyurethane strap.

We think every racquet should have one of these Babolat Loony Dampeners during the next two weeks! What a fun way to constantly remind us of how hard the top pros are working on the clay courts at the French Open and how easy it is for the Babolat Loony Damp to absorb string vibrations and make us smile. This special edition Roland Garros pack comes with two different dampeners. Easy to install.

Look what we just got — a personalized iPhone cover with the logo of our favorite non-profit. Love it!

GelaSkins are removable covers for protecting and customizing your portable devices. Made from a patented 3M material, GelaSkins provide protection against scratches and everyday wear-and-tear. The adhesive is re-positionable, and will not leave any residue upon removal. Air channels in the material aid in applying skins to any device by allowing air bubbles to smooth out easily.

They feature stunning, photo-quality graphics ranging from fine art prints to contemporary urban images designed by our growing family of artists from around the globe. Or, better yet, get your own personalized Gelakskin with your school, club, team or company logo.

Inexpensive and easy too. Simply download your logo or graphic, set it up and done! It's that easy. Shipping isn't bad either.

One thing we already know for sure about the 2011 US Open and it hasn't even started; Caroline Wozniacki will be showing up in style!

The 2011 Stella McCartney Collection is now available and yes, Stella McCartney has hit yet another a fashion ace with her 2011 US Open Collection. No matter what level you play, these sleek pieces will keep you looking on top of your game.

When she makes her debut in Arthur Ashe Stadium, Wozniacki will be wearing the Stella McCartney Tennis Dress. The fitted athletic tennis dress features a layered-look pleated skirt with a back zipper and side mesh inserts. Made with ClimaLite fabric which wicks sweat away from your body to keep you comfortable in the heat, it will keep Wozniacki dry and looking fresh while playing during some of those long three-set matches. The dress comes in two colors — white chalk and calvi (light yellow).

To add to the look, be sure to match the dress with the Stella McCartney Juglans tennis shoes. That's exactly what we thought, Juglans??? Name aside, these shoes will keep your feet nice and cool with its ample use of stylish mesh. The Juglans also offers the claw support system of the Barricade line and a TPU torsion system for excellent on-court stability. There's an adiWEAR 6 outsole and adiTUFF medial overlay for durability.

This outfit wouldn't be complete without the Stella McCartney Florifier sport bag. This main compartment in this very sporty but stylish bag has two side zippered pockets for keys, phone and other small essentials. There are additional exterior pockets as well, plus an optional shoulder strap with stylish grommet details to match the chunky zippers. It also features a metallic adidas by Stella McCartney name plate. Now, that's important.

Sack the traditional tennis bag and carry your racquet plus extras in the new Prince Hibiscus Tote — a perfect blend of simple elegance with enough room to store everything you need.

The Hibiscus Tote features a large main compartment with zippered closure with a mesh pouch with an elasticized closure that is perfect for a bottle of water or can of balls. There is both a large and small accessory pocket on the outside of bag with zippered closures. It has dual easy carry handles with tonal stripes for added style and the lightly padded bottom helps protect your stuff. The bags are available in olive and black with pink.

If you're looking for a tennis gift for the tennis aficionado on your Christmas list, you might want to check out the fantastic bargains at the US Open Shop.

From now through Christmas, they are offering up to 70% savings on all items including 2009 US Open apparel and gifts, Davis Cup warm-ups, books, videos and posters.

There's lots to choose from — some of our favorites included:

The Official 2009 US Open Ty "Beanie Baby" Bear, exclusive to the US Open. This little bear will be enjoyed by all.

Tennis players will love the Court Blu premium "cashmere" silicone iPhone case. It is ultra slim and allows easy access to all of your phone's ports and controls. A microfiber cleaning cloth and durable screen protector are included.

Or, how about an official men's or women's player towel. These towels aren't dated and can be used for years to come.

For the the ladies of the court —there's a handy carry-all, made from recycled materials featuring a graphic of the opening night fireworks. This bag will let you help clean up the environment in style. To sweeten the pot even more, the USTA is offering free shipping on orders over $75 and an additional 10% off for USTA members.

A hat is a hat, unless of course, it features the bull logo that represents Rafael Nadal, “The Matador of Spin." Then, it becomes a hat that we've all been waiting for, and once placed on your head, it adds a whole new dimension to your competitive zeal. The new hat features Rafael Nadal's signature bull logo embroidered at front, as well as Nike swoosh on bill — the Dri-Fit sweatband wicks away perspiration and the four black mesh vents add both a visual and functional flavor. The black underbill and binding minimizes the visual glare. A velcro strap makes this hat adjust to fit most people.

No bull — these hats are guaranteed to make you play your best. Vamos!

New
for 2009, the Wilson US Open Premium Collection, exclusively licensed for the
Open, definitely captures the spirit of the final Grand Slam tournament of the
year — the US Open.

The
racquet bags featuring the US Open flaming ball logos on both sides, come in
three variations — the 3-pack, the 6-pack or the new super 6-pack. The 3-pack
is for those with simple needs. It features a large main compartment that holds
up to three racquets without covers. Bag is functional yet compact and the two
side accessory compartments provide ample room for any additional gear. For
those who like to carry a little more, the 6-pack offers plenty of room,
including storage for up to 6 racquets, clothing and accessories. The super
6-pack boasts two racquet compartments can hold up to 6 racquets. The center
pocket can hold a couple more sticks as well as clothing and shoes. All the racquet
bags come with padded and adjustable backpack straps for a plush carry.

The
backpack provides another alternative to carrying your racquets or gear around
— it features three accessory compartments, making organization a cinch and the
large main compartment gives room for shoes, a change of clothes, or any other
larger items. A separate racquet pocket can hold up to two racquets without
covers. The padded backpack straps make any load easier.

And
the best news of all, not only will these bags make you stand out on the court
but each one is made with high end materials and are PVC free for lower
environmental impact.

The #1 doubles team in the world, Mike and Bob Bryan have signed an exclusive deal to use Luxilon Big Banger ALU Power Rough 125 exclusively.

Luxilon's ALU-Power string combines great durability with impressive power and good control — a popular string on the ATP Tour. The co-polyester monofilament construction allows a player to take full cuts at the ball without any loss of control. Players with fast swing speeds also tend to find these strings very spin friendly.

Fans will see the Bryan brothers with their Luxilon string at this year’s US Open, as they go for their second Grand Slam title in 2009.

If you're looking for a string with an excellent response and good energy return, you might consider getting strung up with Big Banger yourself.