If you’re trying to boost your overall site SEO, then a great tactic is to produce and optimise video content. Ranking for a video on YouTube can be easier than ranking for a blog post, and a high video ranking can often mean an equally good spot in the Google search results. Yes, it […]

Last week I covered how the Penguin update will affect SEO copywriting but the update affects more than just copywriters. This week I’ve invited Chris Bates from Octoply to go through the broader implications of Google’s algorithm change. Chris, can you give us a brief overview of the new No-Nos in Penguin? The SEO community […]

Google has launched its latest algorithm change, affecting how online content is ranked by Google. It’s called Penguin and it will not only have an impact on the ranking results, but also it will affect how SEO copywriters go about their business. Or will it? This post will take you through the changes and […]

A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the box, in the paper or on the radio can be much harder than just distributing a great press release. It can depend on what other news is being announced, which […]

Has your website got a marketing video yet? Do you welcome your visitors with a visual summary of who are and what you offer them, or do you have quick how-to about your products? Marketing videos are a fantastic way to create original and shareable content and right now, they are ranked really well by […]