Many people enjoy the capturing of life with photos and videos. For some it is the reminder of people met and experiences that shouldn’t be forgotten. Some are moments of fun and ecstasy, others are sad and tragic. Modern photo technology now embedded in smart phones allows us to take photos and view them instantly [...]

Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale. Finding ideas for content then leads to the resource intensive [...]

It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand. Before I move on, you need to understand that it takes time for your social media investment to realize any return; this [...]

The expression of passion is no more evident than on Pinterest. So if you love fashion, create a Pinterest account and start pinning photos of images that display what has caught your eye. It might be the color, the style or the the texture of the fabric. Food bloggers now have another platform to share [...]

The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign. The campaign was designed to draw in fans by asking various questions about the songs the band was about to release. The fans were asked to design visual representations or texts interpreting various titles. The social media campaign, titled [...]