How to Create Your First Amazon Sponsored Products Campaign In Ignite

Creating an Ignite managed campaign only takes a few minutes, plus most of the guesswork is already done for you. Ignite managed campaigns will provide you with simple campaign organization, valuable keywords, ACoS targets and more. In this post, we’ll discuss how to create your first Amazon Sponsored Products campaign in Ignite. Let’s get started!

Step 2 – Products

Step 3 – Campaign Type

Step 4 – Find Your Products

Search for the products you want to advertise. You can add multiple products to a single group.

Tip: Select one product with its variations per campaign. Ignite will automatically add all of the variations once you pick a product.

Step 5 – Campaign Naming, ACoS Goal, and Daily Budget

Give your campaign a name, set a target ACoS and choose targeting type—you can choose auto or manual targeting. Select a daily budget if you create a manually targeted campaign. Then click Next.

Step 6 – Campaign Ad Groups

Create your ad group(s). An Ignite suggested ad group will give you one targeting type—broad, phrase and exact. You can also select a manually defined ad group. Within the Ignite suggested ad group, you will need to set a default bid for each ad. Click Next.

Step 7 – Select Your Keywords

Add your keywords. Ignite will automatically suggest top-performing keywords—for Amazon.com only—based on your ASIN. Ignite will pre-select keywords for either broad, phrase and exact ads, or not select them altogether. All duplicate keywords will be removed.

Final Note

All of the information within Ignite is synced to Amazon Sponsored Products. What you see and create inside Ignite will be displayed in Amazon’s Campaign Manager and vice versa. Please, give your campaigns at least 48 hours to become populated with campaign data.

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Brandon is one of the co-founders and main data geek for Seller Labs. He started Seller Labs after finding no other tools that could provide the flexibility needed for his used-book business. He no longer sells online, but now guides Seller Labs as the lead innovator to make sure that our products remain on the cutting edge.