ENGLISH: In later years there has been a rapid growth in the Norwegian craft beer market. Sales numbers from Vinmonopolet shows that there has been a 138 % increase in beer sales from 2009-2013, in the same period the remaining categories had a growth of 7.9 %. If we take a look at numbers from the US market, that is about 10 years ahead of the Norwegian market, we can estimate that the share of micro brewed beer, by volume, will increase to about 8 % of total beer sales in the next 10 years.

We chose this topic because the anticipated market growth makes it very relevant in present time. By examining which factors play a role for customer’s satisfaction, we wanted to supply the microbreweries with valuable market information.

We surveyed 374 respondents for a quantitative examination and analysis of customer satisfaction. The survey targeted present consumers and was published in the Norwegian home brewers association’s web forum.

The discussion and analysis regarding the results of the survey are presented towards the end of this paper. Unfortunately we did not find sufficient coherence between our variables, something we suspect is the result of poor operationalization. Despite of this, we did get some results that we think can be of use for the microbreweries.