June 30 - July 2

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A Future Unlimited: Australia China Careers Fair Roadshow 2017

Following the success of past Careers Fairs delivered by the Australian Chamber of Commerce Shanghai (AustCham Shanghai) and the Australian Trade and Investment Commission (Austrade), the two organisations will join forces to host the Australia China Careers Fair (ACCF) Roadshow in Shanghai and Beijing from June 30 – July 2, 2017.

The Roadshow, supported by local partner LockinChina, will feature Careers Fairs in Shanghai (organised by AustCham Shanghai) and Beijing (organised by Austrade and supported by AustCham Beijing), as well as a Careers and Employability Forum in Shanghai prior to the Fairs. The events will be sponsored by CPA Australia.

Why you should participate

With approximately 80% of Chinese students now returning home after graduation, and an increasingly competitive local marketplace where foreign degrees no longer hold the same weight as in the past, Chinese students now more than ever need increased support from Australian institutions to help them find internships and employment, and enhance recognition of their qualifications amongst Chinese employers.

By participating in the Fairs, demonstrate the commitment of your institution to your Chinese students and alumni and strengthen the brand of Australian international education in China.

Make connections with a large group of Chinese and Australian employers to facilitate employment and internship opportunities for current students and alumni and promote the key graduate attributes of your institution as well as enhance your employer database.

Through participation in the Careers and Employability Forum, learn about the latest trends and developments in the Chinese employment market and hear from a panel of industry experts and returnee graduates about some of the challenges and opportunities of job hunting in the market

Benefit from prominent branding exposure with your logo displayed in promotional materials leading up to and on the day of the Career Fairs. Increase awareness of the profile and key discipline strengths of your university through Austrade’s publicity and media exposure.

Deadline for businesses to register is this Friday, and you can do so directly via this link, or by contacting Dean Rawlings on dean.rawlings@austcham.org, Kate Kalinova on kate.kalinova@austcham.org or Eric Jing on eric.jing@lockinchina.com

Market insights

Approximately 80% of Chinese students now return home after graduation. As a consequence, job prospects for both overseas-trained graduates have emerged as a key concern in China in the past few years.

Recent surveys of the study abroad market in China point to employability being the single biggest consideration of those who intend to study overseas. It is therefore critically important to demonstrate the value of Australian education and the return on students’ investment through job outcomes.

Competitor countries are increasingly focusing on bolstering career prospects of graduates as their key marketing message, with several competitor countries now organising careers events for current students and returnee graduates to China.

The China-Australia Free Trade Agreement (ChAFTA) came into force in December 2015 and as a result the Australia-China bilateral relationship continues to grow significantly in breadth and depth across the areas of trade, investment, education and tourism areas with China now Australia’s largest trading partner. International education and the job outcomes that emerge from it are critical to the Australia- China bilateral relationship with international education Australia’s largest services export to China and a key factor in the people to people links between both countries.Market Information Package (MIP)Visit the China education market profile for more insights, news, opportunities and detailed student data. The MIP is Austrade’s online market intelligence service for the Australian international education sector.

Important Event Details

Date:30 June & 1 July-Shanghai, 2 July-Beijing

Location: Shanghai and Beijing, China

Apply by: Friday, June 16th (for companies), registration for students can be found via the LockInChina website.

Participation by 15 Australian universities, 43 top Australian and Chinese companies, with 1200 visitors participating in the Fair;

1306 Chinese graduates of participating universities registered with the Chinese employer portal connected to the Fair. 455 jobs were advertised via the portal over a one-month period, and 3800 job applications submitted by the registered graduates;

A click rate of 204,251 for the employer portal home page and click rate for individual companies as high as 150,000 or above;

Broad national media attention for the event with 42 media reports in China re the event in print and social media;

University participants gained an insight into job demands in China which informed strategy on diversifying student interests to a wider range of disciplines.

Successfully profiled and demonstrated the value of investing in an Australian education.

ACCF Sydney, Melbourne & Brisbane 2013

The 2013 Australia Careers Fairs delivered onshore in Australia were enthusiastically embraced by students and alumni who turned up in full force to meet company representatives and attend the information sessions. Key outcomes included:

Participation by 18 Australian universities who sent staff from their career, alumni and international offices to attend the campus fairs in Sydney, Melbourne and Brisbane;

1,480 students attended the three campus fairs with 549 for Sydney, 598 for Melbourne and 333 for Brisbane. There were also a number of attendees from non-participating universities which demonstrating the strong interest in job opportunities for the China market;

Five Australian and Chinese organisations attended the Australia Fair, including Zhaopin.com, NU SKIN, National Engineering Research Centre for Rubber and Tire, ANZ Bank and CPA Australia. The information sessions held by these organisations were fully subscribed by an enthusiastic audience. Zhaopin.com also represented Weichai Power, Oxylane (Decathlon) and Scope International (China) for on-site recruitment.

The Australia on-campus fairs were promoted extensively through Austrade’s official social media channels (i.e. Sina and Tencent Weibo – Chinese twitter equivalent). A staged social media campaign was mounted during the event promotion period from 19 August to 23 September 2013. A total of 25 original pre/post-event tweets and 29 live broadcast tweets were posted and 2 online gift rewarding promotion activities were held. The campaign also leveraged the social media platform of 15 student organisations in Australia. These resulted in 96 re-tweets, 1,300 new followers and a total viewing rate of 617,650.

Understanding Talent Recruitment in China Tour 2013

The UTRC tour successfully enabled participants from 18 Australian universities to meet selected companies in Beijing, Tianjin and Guangzhou. Participants gained insights into the business and HR needs, and talent recruitment practices in China. They also built corporate linkages and explored internship/employment opportunities and/or other collaborations.