The “Beautiful and Bald Barbie!” movement started in December 2011 via Facebook and has gained more than 150,000 supporters. Now, toy giant Mattel has announced it will produce the “bald friend of Barbie.”

“These dolls, which will be a friend of Barbie, will be distributed exclusively to children’s hospitals and other hospitals treating children with cancer throughout the U.S. and Canada, directly reaching girls who are most affected by hair loss,” says Mattel spokesman Alan Hilowitz.

The new dolls will come with hats, scarves, wigs and other fashion accessories for those girls who opt to cover her head.

Mattel created the first bald Barbie last year for a 4-year-old suffering from cancer who lost her hair during chemotherapy treatment.