Beam Suntory distributing whisky brands in U.S. as of July 1

In both markets, distribution of brands including Yamazaki, Hakushu and Hibiki Japanese whisky, Bowmore and Auchentoshan single-malt Scotch whisky, and Midori will transition from current third-party distribution arrangements to the company’s own routes to market. As the company’s brands are already distributed together in Japan, the Beam Suntory portfolio will now be combined in markets representing more than 70% of the company’s total net sales.

“This is an important milestone in the integration of the Beam Suntory spirits portfolio,” said Matt Shattock, chairman and CEO of Beam Suntory.