The Art of Innovation – Part 3: Tips on Brainstorming

In The Art of Innovation, IDEO’s founder Tom Kelley writes his lessons in creativity from years of success through innovation. In this three-part series, I will take you through key takeaways from the book. This third part contains IDEO’s tips on brainstorming to enhance creativity.

7 Tips to Enhance Creativity

Act, sketch and mould physically, let the space of the room indicate the development of ideas (fill with paper)

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About the author

Michael Clark develops ReadyRoll at Redgate in Cambridge, UK. He has an MA in Computer Science from Queens’ College, Cambridge.

In his spare time he is actively developing the weightlifting calculation technology behind Strength Level with the goal of providing the most accurate strength standards available anywhere in the world.