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7 Reasons Fridge Magnets Are Powerful Marketing Tools

April 21, 2016

Do you print refrigerator magnets to market your products or services? If not, you might be missing on a golden opportunity to boost sales and motivate repeat business. The following details seven reasons why fridge magnets are powerful marketing tools.

1. Fridge magnets are useful to customers

Fridge magnets have value to customers; they’re useful for attaching important documents, pictures, reminders, and kids’ artwork to refrigerators, the modern-day showcase gallery. Nearly everyone uses fridge magnets, so giving them to customers and prospects is a great way to get your company’s name in hundreds or even thousands of households.

You can also add value to fridge magnets by including relevant information: local emergency numbers, a popular sports team’s schedule, or handy kitchen tips. When you add value to fridge magnets, you increase their usefulness and therefore the chances your audience will use them every day.

2. Fridge magnets have outstanding value

Most marketing tools have limited shelf-lives; some, like direct-mail postcards, are meant to be viewed only once. Fridge magnets, on the other hand, last years (even decades) and can rack up hundreds of thousands or even millions of views – all for a single one-time investment. They’re not only cost-effective to print, they’re among the cheapest marketing tools per-view you can print.

3. Fridge magnets brand via repetition

Your audience sees your fridge magnets, whether directly or sub-consciously, every single time they go to the fridge for a glass of milk, the bottle of ketchup, or anything else. That repetition and constant brand reinforcement is priceless. Your magnets might not generate an immediate flood of sales, but they practically guarantee you’ll be the first company that comes to mind when your audience needs what you sell.

4. Fridge magnets offer excellent targeting

You don’t want to waste precious dollars trying to reach the wrong people; fortunately, fridge magnets offer exceptional targeting so you can reach a highly-relevant audience comprised of people likely to buy what you sell. Well-targeted mailing lists, direct-customer handouts, and event giveaways provide perfect opportunities to put your magnets in the right hands – and on the right refrigerators.

A carpet cleaning service, for example, might want to reach new homeowners. The company could rent a mailing list comprised only of people who have purchased a home in the past 30 days and send magnets detailing a special discount. When the homeowners need carpet cleaning, they’ll not only have the company brand recognition, they’ll have an incentive to call.

5. Fridge magnets are super easy to distribute

Because they’re useful, and because targeting the right audience is relatively simple, fridge magnets are very easy to distribute. You can hand them out directly to customers, pack them in every shipment, send them to a targeted audience via direct-mail, pass them out at trade shows and other events, and place them as point-of-sale displays (think “Free – take one”) throughout your community.

6. Fridge magnets are simple, easy, time-tested references

Customers like efficiency, and they’ll take the shortest path to get what they want. Fridge magnets bridge the gap between customer desire and your company by serving as simple, easy, time-tested references. Instead of searching their phones or looking online, customers will check their refrigerators for your phone number, website URL, or physical address.

7. Fridge magnets make it easy to stand out with customization

Custom fridge magnet printing lets you take advantage of premium magnet materials, attention-getting die-cut shapes, and compelling design to make your brand stand out. The best part is you don’t need to hire a graphic designer to print custom magnets; all you need is PsPrint’s magnet design tool. Choose a free template and color scheme from the PsPrint magnet design gallery, then open it in the free design tool. Now, simply point-and-click your way to adding your own text, images, and other customizations to print great-looking custom magnets at a budget price.

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.