Abstract

This era globalization now information technology happened remarkable change and existence of competition very tight result custumer and more choice so that difficult to be gratified. Role of media of vital importance so that difficult conceived by Nations-State without its his, during for
centuries media print to become tool a transfer appliance and spreading of information. Besider becoming especial appliance reach public, newspaper represent the source of media idea and information about problem of serius public. Statement that people read newspaper to get information its not true, but quite a few making newspaper as a means of social contact interaction and throw away saturation of everyday life. Newspaper represent cheap and interesting reading materials, where newspaper represent escapes appliance which socially can be accepted. In consumer Indonesia chosen newspaper communications media become choice which still enthused in the midlle of existence of electronics media which excellence showing and is immeasureable ofits type. From the mentioned, this research aim to know factors which background overshadow consumer in subcribing to newspaper. The research is conducted by consumer of newspaper residing in Malang on 28 Februari up to 08 March 2009 by using quantitative descriptive research method. The subjek in this research amount to 63 consumer of newspaper. As for date collecting tekhnik in this research use enquetle with method of kuesioner. Analysis tekhnik the used is descriptive statistical analysis by using percentage. The result of result show that the factor of background consumer are: (1)The Product aspect show 96,83% newspaper content as according to realita, 93,65% the completed of news, 77,78% existence of accurancy situating of newspaper cover. (2)The Price aspect show 84,13% its difference with personal payment system, 80,95% its easy payment, 76,19% is about using not about discount. (3)The Distribution aspect show 82,54% its easy to get the newspaper, 74,60% accurancy of the time. (4)The Promotion aspect show 80,95% no percent, 80,95% there isn’t affect from the agent, 68,25% not about affect of advertising of televition. (5)The Culture aspect show 82,54% there is important value at newspaper, 74,60% not affect of family. (6)The Social aspect show 96,83% not affect friend, 93,65% not affect society, 88,89% not affect job friends. (7)The Person aspect show 93,65% adding knowledge, 88,71% not drop behind in associations, 49,20% axistance of self confidence. (8)The Psychology aspect show 93,65% existence of trust, 88,89% existence of desire, 85,71% existence of perceptions, 73,02% existence of attitude remain to chosen newspaper.