Airtel Golf Festival as part of Incredible India campaign

New Delhi: The 3rd Airtel India Golf Festival which began in the capital today has been mounted as a model of private public partnership. With Airtel partnering Ministry of Tourism, it aims at facilitating networking with corporate customers, many of whom are avid golfers.

Announcing the festival, Leena Nandan , joint secretary, Ministry of Tourism, said, “Delhi is emerging as a world-class golfing destination. With its premium modern golf courses it offers a top quality golf experience to visitors.”

Leading international American golf coach Claude Harmon who has been an integral member of the Butch Harmon Golf Academy and responsible for training Tiger Woods for 10 years would be at present.

With young people increasingly being drawn to golf, the organizers see an opportunity in having a special open Junior Golf Clinic which will be conducted by Harmon and Gaurav Ghei. They will talk about principles of a sound golf swing, besides sharing secrets of their technique.

The festival tournaments would have team and individual events. Over 100 players will participate over four days and vie for the prize money.

Talking about the Incredible India campaign, Nandan said, “We are now moving away from being generic to a highly specialized campaign, branding India in different niche areas. We are concentrating on areas like golf tourism and medical tourism to reach out to a wider cross section of people.”

Ruchir Godura, chief marketing officer, Airtel Enterprise Services , corporate said, “We look at this as an opportunity to go beyond business and relate to our customers outside of the meeting room. We also hope people can tee off and take a much valued break as they combine sporting activity with social interaction.”

The tournament which started today will go on till 2 December at the Qutub Golf Course in New Delhi