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A luxury hotel chain in Tuscany is offering psychological support to guests addicted to Pokémon GO, the smartphone-based version of the classic monster-fighting game that was released in Italy in July.

Salvatore Madonna, the CEO of Soft Living Places, which has five-star hotels in Forte de Marmi, a beach town popular among the world's rich, and Viareggio, said that dependency on the game “knows no social barriers”.

And so the company, which in the past has offered therapy for those obsessed with iPhones and other forms of technology, has brought in the services of multi-lingual psychologists.