3 Secret Tricks to Designing a Great Logo

In many ways, your business logo is the face of your company. It’s perhaps the first thing people will see when they encounter your brand for the first time, and the first thing that pops in their mind when they remember you.

So, it only makes sense to devote time and resources when creating a logo for your business. The process, however, is easier said than done. If you're in the process of conceptualizing a logo for your business, listed below are three secrets that will help you come up with the best logo for your needs.

Keep these tips in mind, and you can come up with a logo that will surely turn heads around and burn the image into the minds of your market.

Keep It as Simple as Possible

You don’t want to overwhelm people with too much information in your logo. It is, after all, an image and not a discourse. Look at how the relatively bare Apple logo, despite transitioning from rainbow colors to flat black or gray, and then finally white, was a hit. You’d also understand how the Coca-Cola cursive script has survived through many decades of heavy advertising.

Last year, a survey by Fractl revealed that the majority of interviewed brands used simple and flat designs for their logos. This is largely due to the prevalence of mobile browsing. While three-dimensional logo designs may work for outdoor advertising, it can be slow to load in mobile devices, where speed and usability are of the utmost priority.

Simplicity in colors is also a good feature of an outstanding logo. Make use of the Pantone scale to come up with a two-color scheme with hues that complement, and not clash with, one another.

Come Up with Multiple Prototypes

A good rule of thumb when deciding on a brand logo is to have three choices. This allows you to test each version of the logo and see which one works best for you. And given the time and resources required to design a logo, the last thing you want to do is put all your eggs in one basket. Diversity is good—use it to your advantage.

Test the Market

You can do all your research and come up with what you think is the most smashing logo that you can come up with. However, the market doesn’t always think the same way as you. This is the part where you test your prototype by conducting a survey with a sample group to see what they think about your logos.

Once you have your logo, it's a matter of getting it out there. One of the best ways to do that is by using your brand merchandise to showcase your logo. Smartbag offers reusable bags, tote bags, and other custom packaging materials that can be customised with your brand logo, colours, and messages. Visit our contact page to get in touch with the Smartbag team.