Nimbus extends deals for IPL telecast overseas

Nimbus, which won the television broadcast rights to the IPL globally, has inked deals with a number of broadcasters globally.

According to Nimbus COO Yannick Colaco, Deals have been extended with Setanta in Ireland, Echostar (pay per view) in the US, Rogers Communications in Canada, Astro in Malaysia and Pacific Broadcasting Corporation in Fiji.

Neo Cricket will broadcast the IPL in the US and in Australia Nimbus is searching for a fresh partner as earlier, Ten Network cancelled the contract it had with World Sport Group (WSG).

Colaco said that, they had received three offers already and were waiting for two more to come in. In addition to money, they were also looking for reach of the channel and the inclination to market and promote the IPL. He further added that, the other deals they have stitched were a combination of short and long-term deals.

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