ICYMI: December 25, 2016

What we wrote

"The only way that you can create a good experience for your audience is if you know who they are, and why they care about you. Without clean data, that's impossible to understand."

Kyle Lacy, the VP of Marketing at OpenView Venture Partners, joined us to chat about dirty data. We talk about how detrimental it can be to a business, the importance of being on one system of record, and metrics you should focus on (hint: it isn't vanity metrics.)'The Number One Issue in SaaS: Dirty Data' — 8 minute read