Bonnier AB

Starting in 1804 as a small book store and publishing firm, Bonnier is now a multi-channel media company with experience and knowledge from a full range of media in 175 companies across more than 25 countries. Founded in 2008, Bonnier International Magazines is a one-stop shop for licensing and syndication of all Bonnier´s magazines. We have gathered our license magazines in the US, Swedish and Danish markets under one roof, to make life easier for present and future licensees.

Bonnier generates 25 per cent of its revenue from digitalAlthough marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20 per cent of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.
Published 18 June 2015
Industry News