Advert for the Lady's World, periodical, reverse side

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'The Lady's World' was first published in the winter of 1886. As this advert tells us, it was dedicated to informing British women about continental fashions and social trends. In 1887, it changed its name to 'The Woman's World' and gained a new editor - the Irish dramatist and wit, Oscar Wilde. Some of Wilde's most memorable essays were written for this publication, including 'The Decorative Arts' and 'The Truth of Masks'. He also wrote many of his renowned fairy tales for the magazine, perhaps the most famous of which are 'The Selfish Giant' and 'The Happy Prince'. Wilde left 'Woman's World' in 1889, and the magazine did not really survive his departure, publishing only a few more issues before folding.