I stopped eating sugar 7 months ago (the only "sugary" food I eat is fresh fruits,I try to stay away from honey,agave and artificial sweeteners too(aspartame,etc) but I eat maybe once every 2 month something that has artificial sweeteners in it).I don't drink fizzy sodas,but I make a great substitute:hibiscus and raspberry ice tea plus fresh lemon juice and liquid stevia (I add 30-35 drops in a 1.2L/40 fl.oz. bottle and it tastes awesome).I haven't used it in a lot of recipes because as I said I eat fruits when I crave something sweet.I tried to make some brownies one day but they were too bitter(it doesn't work great with cocoa,though with the CocoCeps is good,I don't know why).It has no calories and makes my healthy drink taste great...No complaints.Thanks iherb