Tier 2 cities did maximum shopping in 2015: Report

These cities are closely followed by Coimbatore, Kanchipuram, Vishakhapatnam, Chandigarh, Indore, Ernakulam and Guwahati.

In 2015, almost 55 percent sales for Amazon Fashion came from tier 2 cities as compared to 45 percent in 2014. Jaipur and Nagpur topped the list in terms of sales, followed by Surat, reveals a sales report shared by the e-commerce site.

These cities are closely followed by Coimbatore, Kanchipuram, Vishakhapatnam, Chandigarh, Indore, Ernakulam and Guwahati.

The overall growth of tier 2 markets has been about 600 percent. Also, use of mobile has seen over 900 percent growth and the numbers are similar in comparison to tier 1 cities with 950 percent growth in mobile, reads a statement released by Amazon Fashion.

Women’s tops and bottoms has shown the highest growth with YoY (year on year) percent followed by men’s and boys’ T-shirts and bottoms on the website. Eyewear, handbags and accessories and men’s sports shoes also feature in the top growing categories list for tier 2 cities.

Also, watches dominate the most gifted items list followed by jewellery in 2015.