Your app may be something that you've worked hard so that it can meet a need in the market, and you can profit from it. Or it may be a critical part of your overall marketing strategy that you need to get good, actionable user data from and put that towards more effective market research. Whatever reason you created your app for, one thing is for sure: in order for it to succeed it must be used.

As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews.

In a world that is digitally transforming, brands, businesses and organizations are turning to the rapidly evolving field of digital marketing to promote their products or services, tell their story and spark meaningful, potentially lifelong connections with potential prospects. And that means that digital marketing jobs are in hot demand.

The seasonal period, or 'Golden Quarter', is upon us and with Thanksgiving just around the corner, now is the time for you as a brand, to build awareness, grow your audience and boost your bottom line.

With an incredible demand for talent spurred on by a significant digital skills gap, digital marketing skills are much sought after by businesses across industries. But, despite for a growing demand for skills in this area, the digital marketing realm is incredibly competitive - meaning that to land a job as a digital marketer, with ease, you must be proactive, giving yourself the best possible chance of standing out in the crowd.