The EU referendum: which way will women vote?

The debate over the EU referendum has been raging in Parliament and in
mainstream media, but many women say they are still uncertain about which
way they'll vote come 23 June - only 39% say they definitely won't change their minds between now and polling day.

Who the public are listening to

Despite the copious amounts of airtime politicians are devoting to the
issue, just 14% of respondents are likely to take their assertions as
the number one authority.

Heads of financial institutions and figures of
international repute are seen as more trustworthy. Mark Carney (governor
of the Bank of England), Christine Lagarde (managing director of the
International Monetary Fund), and Barack Obama (...come on) topped the list,
trusted by 52%, 47%, and 40% of respondents, respectively. Meanwhile, the Queen's opinion would be trusted by 31% of voters.

Nobody cares if you're a celebrity

Sorry, Clarkson - 66% of survey respondents said they would be
actively mistrustful of the celeb's opinions on anything other than
gearboxes. Meanwhile, only 4% would be swayed by June Sarpong, board
member of Britain Stronger In Europe.

The economy is a major point of interest

The effect of a potential Brexit on the UK economy is by far the most
interesting topic to voters, with 96% of respondents saying it's an important issue for them, 51% saying they would
like to know more about it, and 46% listing it as the single most important
issue to them.

Other issues considered important include the possible effects of Brexit on
British businesses (rated as important by 92%), sovereignty (79%) and the
financial cost of EU membership (76%).

Most feel uncertain about the quality of information they've
received

Nearly one-third (28%) said they either don't feel confident about making
a well-informed decision, or aren't sure if they could

19% agree that 'the coverage hasn't helped me to make up my mind so far'

52% felt that the coverage has been dominated by men's voices and
opinions

Mumsnet CEO Justine Roberts said: "With one of the most significant
decisions of our generation just over 100 days away,
it's
clear that many unaligned voters are deeply unsure about what to do. Allowing
infighting and petty tactical manoeuvres from British political parties to
dominate the discussion is a risky business indeed, for both the referendum
outcome itself and for longer-term public engagement with crucial issues."