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Public Relations ManagerEtsy

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Public Relations Manager

Etsy is seeking a passionate and strategic storyteller, evangelist and networker to join our Communications team. As the PR Manager, you?ll live and breathe subjects that range from marketplace dynamics and product discovery to social purpose and microentrepreneurship. Etsy?s mission is to reimagine commerce to build a more fulfilling and lasting world. In 2012, our members bought and sold $895 million in unique creative goods. Over the last seven years, we?ve enjoyed tremendous organic media coverage, partnerships and goodwill. You will help drive our transition to strategic, outbound PR while articulating Etsy's growing place in the world. This full-time staff position reports to the Senior Communications Manager and is based in Brooklyn, NY.

About the Team

Our in-house PR staff is small and agile, with audacious goals supported at the highest levels of the company. Our mission is to amplify the story of Etsy ? the company, the marketplace and the movement. We don?t practice ?cookie-cutter PR? and we don?t use conventional rules of engagement. Instead, our focus is on being highly informed and opinionated, thinking editorially and developing meaningful relationships inside and outside Etsy. Every member of our team is encouraged to act entrepreneurially.

About the Job

This is a fantastic opportunity for a creative and analytical PR strategist. Your core responsibilities will be corporate and technology, but since we?re a small team, you?ll also help manage other communications efforts, including consumer, retail, local and more. You?ll do this in close partnership with our executive staff, product development team, business analysts and marketing colleagues.

Responsibilities:
Search out the best stories in the company and identify opportunities to tell them.
Craft communications strategies and execute media outreach campaigns specific to company priorities and product roadmap.
Build and maintain relationships with press, analysts, bloggers and other influencers.
Cultivate internal spokespeople and identify thought leadership opportunities (awards, speaking opportunities, byline placements, etc.).
Compile, evaluate and pitch data and trends on an ongoing basis.
Create briefing materials, schedule interviews, prep staff and share coverage analysis.
Manage PR support staff as needed for special projects.
Manage relationships with third party providers including PR agencies on a case-by-case basis.

About You

The right person for this job is a news junkie who is genuinely passionate about technology and the future of people-powered commerce. You?re a critical thinker who injects intelligence into everything you do. Initiative is your middle name, but you?re also crazy for collaboration. You are an ambitious person who wants to change the world with your work.

You will be successful in this role if you:
Have a minimum of 8 years experience in PR; agency experience a plus
Have 5+ years project management experience
Have 2+ years experience managing people/teams
Have developed and implemented strategic and creative PR plans
Are skilled at crafting editorial pitches, and write creatively and confidently
Are a pro at building relationships with industry press, influencers and internal clients
Have organizational and multitasking superpowers
Keep your cool and sense of humor under pressure

About Us

Etsy is the marketplace we make together. We have 20 million members in over 200 countries. Our offices are like this http://www.avc.com/avc/2010/09/the-office-matters.html and this http://www.officesnapshots.com/2010/10/11/etsy-offices/. We're empowered and expected to be ourselves, share our ideas and figure out what we can each do to keep Etsy evolving. We have full company-paid benefits, including family and domestic partner benefits, humane working hours, couches, quiet spaces, lunch twice a week and handmade desks.

We're growing rapidly and are well-funded with a proven business model and established revenue to help us continue serving our community.

What?s Next

If you're interested in joining the team, please send us your resume and work samples. You won?t be surprised to hear, though, that we won?t consider them without a cover letter ? this is a Communications position, after all. As you?ve probably guessed, Etsy is a place that values individuality and variety. So use your judgment and write to us in your own voice. If you practice a craft (besides PR), curate a blog, or have an interesting side project, we?d love to hear about it.