This book is a cross between college text, motivational epic, and company history, written by the former vice chairman and COO of Wal-Mart. First, Soderquist spells out 12 reasons behind the success of Wal-Mart, from the vision of Sam Walton to the vowed commitment to neighborhoods and communities. Every rule is explained in detail, from^B stories of Soderquist's own career in the retail giant to tales of real-life associates who have made it up the ladder. Plus, each chapter ends with a handful of questions for reflection and action; for example, how comfortable are you with change? Are you committed to growth? Sidebars explore salient quotes from the likes of Ben Franklin and Warren Buffet and feature little-known facts and figures about Fortune magazine's number-one multinational corporation. Problem is, it's written with a promotional twist and "we're the best" attitude that's sometimes hard to believe in light of recent Wal-Mart headlines. Appended are listings of "The Wal-Mart Way" principles and recommended reading and a perspective on external criticism of Wal-Mart

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