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Monday, December 09, 2013

ADIDAS REVOLUTIONIZES THE RUNNING WATCH

Press Release

Adidas
revolutionizes the running watch

miCoach SMART RUN Gives Runners Everything They
Need in One Device

Philippines, Friday, 29 November 2013 – adidas introduces the miCoach SMART RUN, the
most advanced and intuitive wrist based running device on the market. For the
first time, runners will be able to track their runs using GPS mapping, monitor
their heart rate off their wrist, listen to their favorite music and get
real-time coaching in a single, simple, color touch screen running watch.

As SMART RUN uses optical technology to track your heart rate from
your wrist, there are no cables, straps and additional sensors with this unique
all-in-one device. A built-in accelerometer counts every step so you can
monitor your stride rate. GPS tracks your speed, distance and logs your route
and an MP3 player with Bluetooth® wireless audio delivers music and
audible coaching guidance, eliminating the need for head phone cables and music
players.

“By combining the latest innovations, such as the
Mio Wrist Based Continuous Heart Rate Technology, design and ease of use
navigation, we consciously defied the rules that define other running watches,”
said Simon
Drabble, director of miCoach at adidas.

“But it’s not just that which sets us apart from the
competition. As part of the miCoach training system, it truly unlocks the
runner’s full potential by making smart training easy and accessible. Whether
you’re starting a new running program, training for a 10k or competing in
another marathon, miCoach SMART RUN will make your training more efficient so
you get the results you want,” continued Drabble.

Interval (or zone) training is the best way to improve strength, speed
and endurance. The miCoach system is founded on this concept with four colored
zones – blue, green, yellow and red. SMART RUN uses these zones to coach you
throughout your workout. Guidance comes in various forms including vibration,
through the 1.45” color touch screen display and, if you are using a Bluetooth
headset, the coach will tell you to speed up or slow down.

Drabble continued, “Many runners fail to get the
most out of their current running watches. Building training plans,
transferring workouts and personalizing display information is cumbersome with these
devices. With SMART RUN we change this. It is fully integrated with our web
platform so training plans, completed workouts and settings are synced seamlessly
over WLAN.”

Smart training is not just about intervals. You will need to combine
cardio with strength and flexibility to get the results you want and SMART RUN
excels here too. More than 400 anatomically correct animations combine to make
hundreds of workouts and plans. The animations play right on the watch helping
to guide you correctly through each repetition and circuit.

“The completeness and simplicity of Smart Run is astounding.”
Terrence Mahon, Lead Endurance Coach, UK Athletics Federation said. “The visual and audible guidance
for interval training is a leap forward from any other watch available. Another
aspect that is often overlooked by runners is how important strength and
flexibility workouts are in realizing performance gain and reducing injuries.
To have this guidance on the watch too is truly groundbreaking.”

Unrivaled in innovation and feature-set, the miCoach SMART RUN is
completed with premium design language and fine styling, including athletic
lines, stainless steel trim, high performance guerrilla glass and magnesium.

The miCoach SMART RUN is available for purchase
exclusively at the adidas eShop (shop.adidas.com.ph) at a
retail price of PHP 19,995 from 1st December 2013.

About adidas miCoach

miCoach is an interactive training service for anyone who wants to
train for his or her favorite sport, general fitness or just for fun. Bringing
the knowledge and experience of adidas’ elite coaching partners to the masses,
miCoach provides users with real-time coaching and all the tools they need to
track performance and monitor progress to get the results they want. The
breadth of the offer includes a free to access web platform and training
community with hundreds of free training plans, free mobile apps on iOS,
Android and Windows Phone 8 as well as a comprehensive range of devices for tracking
all aspects of performance, both in game and in training. Visit www.micoach.com.