The king of fashion André Leon Talley joins forces with online retailer Zappo as its get set to launch its new couture site .

André Leon Talley is the former Vogue editor-at-large and is said to be on board with Zappo for artistic and editorial direction of the site.André Leon Talley former Vogue editor-at-large, primary role will be as curator giving artistic, creative as well as editorial direction . Overall as Artistic Director Andre will help Zappos in translating and editing what's happening in fashion to its customers.

Zappos larger vision of expanding the digital platform in the lucrative luxury market segment includes a new focus on new original content and video.

Talley explained about working with Zappos Couture: "It's organic for me; I think of an idea, I send it off and we plug it into the site. I'm inspired everyday by life."

"We are excited to unveil the re-designed Zappos Couture, especially the new, original content," said Jennifer Sidary, Head of Couture at Zappos Couture.

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Tammy Beckman was born in a small town in upstate New York where she runs Purse Chic, an accessories boutique. She holds an AAS.& B.A., both in business. She also worked for a major entertainment company within the marketing department preparing tours, new releases, press and joint ventures. She designates much of her time to growing her business. Tammy Beckman considers writing, travel, music, jewelry making, reading and fashion her favorite leisure activities she enjoys. Questions and comments e-mail pursechic716@yahoo.com or follow me on twitter pursechic.