CUNY LINCT TO SUCCESS

OBJECTIVE: Explore an area of opportunity for an existing brand. Our idea to create an community where students can sell their used art supplies they no longer need to students at their school. We decided to partner up with Chegg because they sell and rent books to over 6,000 students and that is our target user.

TIMELINE: 2 weeksTEAM MEMBER: Arwita Adinegoro

PROCESS

RESEARCH

We were really interested to see peoples habits about online shopping, buying used items, buying art supplies, and selling online. Most people prefer to shop on their laptop or desktop because people want to see a better view of the image. People also, prefer to buy their art supplies in the store because they like to test out the product. People will only buy used supplies if they know someone in their network.

DESIGN ANALYSIS

We compared Craft Box to these websites because we felt that they were comparable with our vision for Craft Box.

DESIGN INFLUENCE BASED ON RESEARCH

-clear and simple layout

-easy to understand

-balance between pictures and text

PERSONAS

To summarize all this research we created these personas that would ideally use our site. Our primary users would be a sophomore student, a recent graduate and an art student from outside New York.

USER FLOWS

We made scenarios and user flows for each in our prototype based on their needs. Our primary persona wants to buy used art supplies at an affordable price. Our recent graduate would like to sell his used art supplies he does not need anymore. Our third persona would like more information about CRAFT BOX in her city.

FEATURE PRIORITIZATION

We narrowed down our features the these essential features.

DESIGN

After we did enough research and prioritized our features we started doing design studio. We did multiple rounds of sketching out quick low fidelity designs. Once we were comfortable with those sketches we spent more time sketching out medium fidelity sketches.

USABILITY TESTING

After 4 rounds of testing and 5 iterations we made a higher fidelity of this website. This reflects our brand that is attached to Chegg.