I find it remarkable that the gripe some of the investors have is that the bag doesn’t need a machine to be pressed. How did they decide to give millions to someone designing a bag-squeezing machine without thinking that maybe designing a bag that is easy to squeeze by hand is a better idea?

This is kind of surreal. I bet the original idea was that the bags would contain coarsely chopped fruits & vegetables, which would indeed require Tesla-crushing pressure to juice, but at some point they realised that didn’t work and were like “fuck it, we’ll just put juice in the bags”. And if anyone pointed out they were now simply offering ecologically offensive, hard-to-use bags of $30 juice,* that clearly didn’t strike them as a problem.

* based on a generous assumption that this device gets used 20 times before its journey to landfill via a 6-year stint on a shelf in the garage

A pouch - which makes one glass of juice costs - $7-8. And yet they sold more than zero of these things.

BTW. If you want a laugh, watch the video from Juicero, which shows just how easy it isn’t to set up one of these devices, and make sure you stay to the end for the hilariously involved way you deal with the waste: