They followed up a study by boffins at the University of Sussex, who found – again, as we always suspected – that football fans were more negatively affected by a loss than they were positively affected by a win.

Patrick Scott and his colleagues wanted to find out which clubs in the top four English divisions are historically the most and least exciting to support.

Celebrating English football's most exciting season: the Cambridge United dressing room after the 2-0 Division Three win over Swansea on 11 May 1991 that clinched the title. Photo: Cambridge Evening News

We'll skim over the rest of the findings to reach the bit that says, historically, United are the seventh most exciting club in the land. Stands to reason, dunnit?

And the bit that says: 'Cambridge United's division three winning 1990/91 season was found to be the most exciting on record. Their second of three consecutive promotions saw them win 54 per cent of their league games and reach the quarter finals of the FA Cup.'

No great surprise to us, but thanks, Daily Telegraph for pointing it out to the world.

​And no huge surprise about the identity, according to the research, of the Football League's least exciting club: Halifax Town.