ᥝ Pdf ᘽ The Power of Habit: Why We Do What We Do in Life and Business online ᦋ Kindle Author Charles Duhigg ᦹ

ᥝ Pdf ᘽ The Power of Habit: Why We Do What We Do in Life and Business online ᦋ Kindle Author Charles Duhigg ᦹ Chapter 1THE HABIT LOOPHow Habits WorkI.In the fall of 1993, a man who would upend much of what we know about habits walked into a laboratory in San Diego for a scheduled appointment He was elderly, a shade over six feet tall, and neatly dressed in a blue button down shirt His thick white hair would have inspired envy at any fiftieth high school reunion Arthritis caused him to limp slightly as he paced the laboratory s hallways, and he held his wife s hand, walking slowly, as if unsure about what each new step would bring.About a year earlier, Eugene Pauly, or E.P as he would come to be known in medical literature, had been at home in Playa del Rey, preparing for dinner, when his wife mentioned that their son, Michael, was coming over Who s Michael Eugene asked Your child, said his wife, Beverly You know, the one we raised Eugene looked at her blankly Who is that he asked.The next day, Eugene started vomiting and writhing with stomach cramps Within twenty four hours, his dehydration was so pronounced that a panicked Beverly took him to the emergency room His temperature started rising, hitting 105 degrees as he sweated a yellow halo of perspiration onto the hospital s sheets He became delirious, then violent, yelling and pushing when nurses tried to insert an IV into his arm Only after sedation was a physician able to slide a long needle between two vertebra in the small of his back and extract a few drops of cerebrospinal fluid.The doctor performing the procedure sensed trouble immediately The fluid surrounding the brain and spinal nerves is a barrier against infection and injury In healthy individuals, it is clear and quick flowing, moving with an almost silky rush through a needle The sample from Eugene s spine was cloudy and dripped out sluggishly, as if filled with microscopic grit When the results came back from the laboratory, Eugene s physicians learned why he was ill He was suffering from viral encephalitis, a relatively common disease that produces cold sores, fever blisters, and mild infections on the skin In rare cases, however, the virus can make its way into the brain, inflicting catastrophic damage as it chews through the delicate folds of tissue where our thoughts, dreams and according to some, souls reside.Eugene s doctors told Beverly there was nothing they could do to counter the damage already done, but a large dose of antiviral drugs might prevent it from spreading Eugene slipped into a coma and for ten days was close to death Gradually, as the drugs fought the disease, his fever receded and the virus disappeared When he finally awoke, he was weak and disoriented and couldn t swallow properly He couldn t form sentences and would sometimes gasp, as if he had momentarily forgotten how to breathe But he was alive.Eventually, Eugene was well enough for a battery of tests The doctors were amazed to find that his body including his nervous system appeared largely unscathed He could move his limbs and was responsive to noise and light Scans of his head, though, revealed ominous shadows near the center of his brain The virus had destroyed an oval of tissue close to where his cranium and spinal column met He might not be the person you remember, one doctor warned Beverly You need to be ready if your husband is gone Eugene was moved to a different wing of the hospital Within a week, he was swallowing easily Another week, and he started talking normally, asking for Jell O and salt, flipping through television channels and complaining about boring soap operas By the time he was discharged to a rehabilitation center five weeks later, Eugene was walking down hallways and offering nurses unsolicited advice about their weekend plans I don t think I ve ever seen anyone come back like this, a doctor told Beverly I don t want to raise your hopes, but this is amazing Beverly, however, remained concerned In the rehab hospital it became clear that the disease had changed her husband in unsettling ways Eugene couldn t remember which day of the week it was, for instance, or the names of his doctors and nurses, no matter how many times they introduced themselves Why do they keep asking me all these questions he asked Beverly one day after a physician left his room When he finally returned home, things got even stranger Eugene didn t seem to remember their friends He had trouble following conversations Some mornings, he would get out of bed, walk into the kitchen, cook himself bacon and eggs, then climb back under the covers and turn on the radio Forty minutes later, he would do the same thing get up, cook bacon and eggs, climb back into bed, and fiddle with the radio Then he would do it again.Alarmed, Beverly reached out to specialists, including a researcher at the University of California, San Diego, who specialized in memory loss Which is how, on a sunny fall day, Beverly and Eugene found themselves in a nondescript building on the university s campus, holding hands as they walked slowly down a hallway They were shown into a small exam room Eugene began chatting with a young woman who was using a computer Having been in electronics over the years, I m amazed at all this, he said, gesturing at the machine she was typing on When I was younger, that thing would have been in a couple of six foot racks and taken up this whole room The woman continued pecking at the keyboard Eugene chuckled That is incredible, he said All those printed circuits and diodes and triodes When I was in electronics, there would have been a couple of six foot racks holding that thing A scientist entered the room and introduced himself He asked Eugene how old he was Oh, let s see, fifty nine or sixty Eugene replied He was seventy one years old.The scientist started typing on the computer Eugene smiled and pointed at it That is really something, he said You know, when I was in electronics there would have been a couple of six foot racks holding that thing The scientist was fifty two year old Larry Squire, a professor who had spent the past three decades studying the neuroanatomy of memory His specialty was exploring how the brain stores events His work with Eugene, however, would soon open a new world to him and hundreds of other researchers who have reshaped our understanding of how habits function Squire s studies would show that even someone who can t remember his own age or almost anything else can develop habits that seem inconceivably complex until you realize that everyone relies on similar neurological processes every day His and others research would help reveal the subconscious mechanisms that impact the countless choices that seem as if they re the products of well reasoned thought, but actually are influenced by urges most of us barely recognize or understand.By the time Squire met Eugene, he had already been studying images of his brain for weeks The scans indicated that almost all the damage within Eugene s skull was limited to a five centimeter area near the center of his head The virus had almost entirely destroyed his medial temporal lobe, a sliver of cells which scientists suspected was responsible for all sorts of cognitive tasks such as recall of the past and the regulation of some emotions The completeness of the destruction didn t surprise Squire viral encephalitis consumes tissue with a ruthless, almost surgical, precision What shocked him was how familiar the images seemed.Thirty years earlier, as a PhD student at MIT, Squire had worked alongside a group studying a man known as H.M., one of the most famous patients in medical history When H.M his real name was Henry Molaison, but scientists shrouded his identity throughout his life was seven years old, he was hit by a bicycle and landed hard on his head Soon afterward, he developed seizures and started blacking out At sixteen, he had his first grand mal seizure, the kind that affects the entire brain soon, he was losing consciousness up to ten times a day.By the time he turned twenty seven, H.M was desperate Anticonvulsive drugs hadn t helped He was smart, but couldn t hold a job He still lived with his parents H.M wanted a normal existence So he sought help from a physician whose tolerance for experimentation outweighed his fear of malpractice Studies had suggested that an area of the brain called the hippocampus might play a role in seizures When the doctor proposed cutting into H.M s head, lifting up the front portion of his brain, and, with a small straw, sucking out the hippocampus and some surrounding tissue from the interior of his skull, H.M gave his consent.The surgery occurred in 1953, and as H.M healed, his seizures slowed Almost immediately, however, it became clear that his brain had been radically altered H.M knew his name and that his mother was from Ireland He could remember the 1929 stock market crash and news reports about the invasion of Normandy But almost everything that came afterward all the memories, experiences, and struggles from most of the decade before his surgery had been erased When a doctor began testing H.M s memory by showing him playing cards and lists of numbers, he discovered that H.M couldn t retain any new information for than twenty seconds or so.From the day of his surgery until his death in 2008, every person H.M met, every song he heard, every room he entered, was a completely fresh experience His brain was frozen in time Each day, he was befuddled by the fact that someone could change the television channel by pointing a black rectangle of plastic at the screen He introduced himself to his doctors and nurses over and over, dozens of times each day I loved learning about H.M., because memory seemed like such a tangible, exciting way to study the brain, Squire told me I grew up in Ohio, and I can remember, in first grade, my teacher handing everyone crayons, and I started mixing all the colors together to see if it would make black Why have I kept that memory, but I can t remember what my teacher looked like Why does my brain decide that one memory is important than another When Squire received the images of Eugene s brain, he marveled at how similar it seemed to H.M s There were empty, walnut sized chunks in the middle of both their heads Eugene s memory just like H.M s had been removed.As Squire began examining Eugene, though, he saw that this patient was different from H.M in some profound ways Whereas almost everyone knew within minutes of meeting H.M that something was amiss, Eugene could carry on conversations and perform tasks that wouldn t alert a casual observer that anything was wrong The effects of H.M s surgery had been so debilitating that he was institutionalized for the remainder of his life Eugene, on the other hand, lived at home with his wife H.M couldn t really carry on conversations Eugene, in contrast, had an amazing knack for guiding almost any discussion to a topic he was comfortable talking about at length, such as satellites he had worked as a technician for an aerospace company or the weather.Squire started his exam of Eugene by asking him about his youth Eugene talked about the town where he had grown up in central California, his time in the merchant marines, a trip he had taken to Australia as a young man He could remember most of the events in his life that had occurred prior to about 1960 When Squire asked about later decades, Eugene politely changed the topic and said he had trouble recollecting some recent events.Squire conducted a few intelligence tests and found that Eugene s intellect was still sharp for a man who couldn t remember the last three decades What s , Eugene still had all the habits he had formed in his youth, so whenever Squire gave him a cup of water or complimented him on a particularly detailed answer, Eugene would thank him and offer a compliment in return Whenever someone entered the room, Eugene would introduce himself and ask about their day.But when Squire asked Eugene to memorize a string of numbers or describe the hallway outside the laboratory s door, the doctor found his patient couldn t retain any new information for than a minute or so When someone showed Eugene photos of his grandchildren, he had no idea who they were When Squire asked if he remembered getting sick, Eugene said he had no recollection of his illness or the hospital stay In fact, Eugene almost never recalled that he was suffering from amnesia His mental image of himself didn t include memory loss, and since he couldn t remember the injury, he couldn t conceive of anything being wrong.In the months after meeting Eugene, Squire conducted experiments that tested the limits of his memory By then, Eugene and Beverly had moved from Playa del Rey to San Diego to be closer to their daughter, and Squire often visited their home for his exams One day, Squire asked Eugene to sketch a layout of his house Eugene couldn t draw a rudimentary map showing where the kitchen or bedroom was located When you get out of bed in the morning, how do you leave your room Squire asked You know, Eugene said, I m not really sure Squire took notes on his laptop, and as the scientist typed, Eugene became distracted He glanced across the room and then stood up, walked into a hallway, and opened the door to the bathroom A few minutes later, the toilet flushed, the faucet ran, and Eugene, wiping his hands on his pants, walked back into the living room and sat down again in his chair next to Squire He waited patiently for the next question.At the time, no one wondered how a man who couldn t draw a map of his home was able to find the bathroom without hesitation But that question, and others like it, would eventually lead to a trail of discoveries that has transformed our understanding of habits power It would help spark a scientific revolution that today involves hundreds of researchers who are learning, for the first time, to understand all the habits that influence our lives.As Eugene sat at the table, he looked at Squire s laptop That s amazing, he said, gesturing at the computer You know, when I was in electronics, there would have been a couple of six foot racks holding that thing.Sharp, provocative, and useful.Jim CollinsFew books become essential manuals for business and living The Power of Habit is an exception Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good Financial Times Entertaining enjoyable fascinating a serious look at the science of habit formation and change The New York Times Book Review Cue see cover Routine read book Reward fully comprehend the art of manipulation Bloomberg BusinessweekA fresh examination of how routine behaviors take hold and whether they are susceptible to change The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits Associated Press Theres been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.David Brooks, The New York Times A first rate bookbased on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits The Economist I have been spinning like a top since reading The Power of Habit,New York Times journalist Charles Duhiggs fascinating best seller about how people, businesses and organizations develop the positive routines that make them productiveand happy The Washington Post An absolutely fascinating book that explores a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habitshow theyre formed, how they can be disrupted and changedand, among other things, companies efforts to use that knowledge to steer your habits and money their way Wired If Duhigg is right about the nature of habits, which I think he is, then trying to get rid of these bad habits wont work Instead, what is needed is to teach the managers to identify the cues that lead to these bad habits and rewards, and then learn alternative routines that lead to similar rewards, i.e business and personal success ForbesThe Power of Habit is chock full of fascinating anecdotes how an early twentieth century adman turned Pepsodent into the first bestselling toothpaste by creating the habit of brushing daily, how a team of marketing mavens at Procter Gamble rescued Febreze from the scrapheap of failed products by recognizing that a fresh smell was a fine reward for a cleaning task, how Michael Phelps coach instilled habits that made him an Olympic champion many times over, and how Tony Dungy turned the Indianapolis Colts into a Super Bowlwinning team Los Angeles Times The Power of When Quiz Discover the Right Time to What is a Chronotype Every person has master biological clock ticking away inside their brain, and dozens smaller clocks throughout his or her body When The prepares you to take full advantage our adaptation rhythms nature After reading this book, your decision making ability will forever be improved This new horizon in understanding human behavior, Michael Breus masterfully presents science as recipe for self improvement Book Secret Official Website Without Power, there wouldn t single being on planet discovery, invention, creation comes from Perfect health, incredible relationships, career love, life filled with happiness, money need be, do, have everything want, all come A Each day, associations create positive Congratulations ASAE s Summit Award Winners Tonight at National Building Museum Washington, DC, showcase six winners Sep , Gold Winner Consumer Healthcare Products Association Your and Power Definition by Merriam Webster Choose Synonym power Noun power, authority, jurisdiction, control, command, sway, dominion mean right govern rule determine implies possession wield force, influence mold public opinion authority specific purpose within specified limits granted TV Series IMDb tells story James Ghost St Patrick, wealthy New York City nightclub owner who caters city elite He wants build an empire, turn club into Fortune business, but just one problem living double he not club, kingpin most lucrative drug network Vitality I ve lost pounds past year am now lower end my healthy BMI range Angie K Vitality Member difficult part was staying motivated beginning when finally got it, eating became good habit, rather than chore Exponents Math Is Fun Exponents exponent number says how many times use multiplication In twice multiplication, so words could called second simply squared are also Powers Indices Some examples The Rise of Theodore Roosevelt (Modern Library (Paperback)) Calculate learning about imaginary numbers, frequently figure out raise page show doCharles Duhigg Times Best Selling Author Charles Pulitzer prize winning reporter best selling author Smarter Faster Better Secrets Being Productive Life Business, Habit Why We Do Business Sharp, provocative, useful Jim Collins Few books become essential manuals business exceptionCharles only explains habits formed kick bad ones hang About Duhigg My name m Habit, habit formation lives, companies societies, Better, productivity decade, writing such series iEconomy which focused Apple won Do, How do we develop And can change them always award translates cutting edge behavioural practical action, distilling advanced neuroscience fascinating narratives transformation Life investigative TimesHe winner Academies Sciences, Journalism, George Polk awards, team finalists Prize How write list optimal No matter that said item shower re years old it workday knowing accomplished something after waking up feels awesome Unfortunately, using Summary PDF interesting examination what exactly mould, shape individuals, 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