Cvent Joins Forces with DMAI as Elite Alliance Partner

MCLEAN, Va.--(BUSINESS WIRE)--Cvent,
the world’s largest meeting and event management technology company,
today announced it has joined Destination
Marketing Association International (DMAI) as one of the
organization’s Elite Alliance Partners. The central theme of this new
collaboration is to provide valuable educational offerings to meeting
professionals and to promote destination marketing organizations (DMOs)
through the Cvent
Supplier Network (CSN) as one of the best first points of contact to
help find the ideal venue for any size meeting.

“DMAI is always looking for ways to support the meetings community, to
advocate for the DMO value proposition, and to connect meeting
professionals directly to DMO destination experts”

The Cvent Supplier Network is the industry’s largest online marketplace,
connecting meeting and event planners with more than 200,000 hotels and
other venues globally. It also features profiles of more than 2,000 DMOs
around the world. A key feature of the CSN is the Destination
Guide, the ultimate meeting planning resource to provide crucial,
meeting-specific information to event planning professionals for more
than 1,000 destinations worldwide. Through this partnership, Cvent’s
Destination Guide now integrates DMAI’s empowerMINT
content, easily connecting meeting professionals to the complimentary
expertise of sales and service personnel from DMOs around the world.

Additionally, in an effort to increase the visibility of DMOs on the
Cvent platform, as well as build greater awareness of the services that
these organizations have to offer planners, Cvent has added a new
feature to the RFP process which encourages planners to add Cvent’s
destination partners every time they send an RFP to their destination.
As part of this new feature, planners are provided with a detailed
explanation of how DMOs can be instrumental in the sourcing process.

“At Cvent, we believe in letting meeting and event planners do business
the way they want and we make every effort to ensure we provide all of
the tools and resources for them to be as productive and efficient as
possible,” said Eric
Eden, vice president of marketing, Cvent. “We support and promote
the ability of planners to work directly with destination experts and
our partnership with DMAI facilitates the connection between the two
entities to execute a highly successful meeting in any destination.”

“DMAI is always looking for ways to support the meetings community, to
advocate for the DMO value proposition, and to connect meeting
professionals directly to DMO destination experts,” said Michael
Gehrisch, president and CEO, DMAI. “We are extremely proud to
partner on these efforts with Cvent, which has a proven track record of
providing innovative solutions for the meetings industry.”

Currently, more than 150 DMOs partner with Cvent to market their
destination through the CSN platform and benefit from increased exposure
within Cvent’s high-traffic Destination Guide, giving their sales
professionals greater visibility and greater opportunities to develop
direct relationships with potential meeting partners throughout their
search process.

Cvent, founded in 1999, is the world's largest meetings and event
management technology company and has 1,100 employees worldwide. Cvent
offers web-based software for online event registration, meeting site
selection, event management, mobile apps for events, e-mail marketing
and web surveys, and helps more than 10,000 clients in 90 countries
manage hundreds of thousands of events, surveys and e-mail campaigns.
Cvent's client base includes more than 30 companies from the Fortune
100, as well as corporations from every major industry, associations,
universities, and non-profit organizations. For more information, please
visit www.cvent.com,
or connect with us on Facebook,
Twitter
or LinkedIn.

Destination Marketing Association International (DMAI) protects
and advances the success of destination marketing worldwide. DMAI's
influential membership includes nearly 600 destination marketing
organizations (DMOs), from nearly 20 countries, which command US$1.5
billion in annual budgets. As the world's largest and most reliable
resource for DMOs, it provides more than 3,500 individual members -
professionals, industry partners, educators and students - the most
innovative and relevant educational resources, networking opportunities
and marketing intelligence worldwide. www.destinationmarketing.org