Knowledge Base Articles

Promotional items and corporate gifts are frequently used by many
businesses around the world, including Africa, for advertising and
marketing. Items that are both attractive and useful are typically
purchased in bulk from a wholesaler. The name and logo of the company or
corporation can then be easily imprinted onto the chosen items.
The
benefits of using such items to promote your business are certainly
numerous. Not only do such items make your business more visible but
they can also help to encourage customer loyalty. If your company
happens to be recruiting new employees, they can also assist in this
regard as well. In addition to acting as marketing tools, many
businesses also choose to give out promotional products to their
employees as a way of strengthening those relationships as well. To get
the most benefits out of corporate gifts and promotional items, it is
important to be familiar with the types of items that are available and
t

Every business's objective is to purchase products as economical
as possible and make a profit from selling it at a higher price. This is
the first rule of marketing / promoting at retail. Online sales abide
by the same procedure. The advantage of selling online is that expenses
are considerably reduced; as are the initial outlay in commencing your
business.
A desktop or laptop with a broadband or cable connection
is your first requirement; along with a competent and reliable
wholesale supplier / manufacturer is a pre-requisite. Researching and
sourcing a wholesale supplier is easy. Go to the SaleHoo site.
Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand.
SaleHoo
was initially launched in 2005. SaleHoo assists marketing / promotion
retailers source and partner wholesale suppliers / manufacturers.
SaleHoo's enormous directory contains details of worldwide suppliers /
manufacturers and their products. A sma

The global financial crisis has affected many sectors of society
including the major companies. Due to a bad economy, a lot of people and
organizations have started cost cutting in as many ways as they can.
The good news is that companies that don't want to spend so much on
advertising but would like to be widely promoted can turn to wholesale
promotional gifts.
Through these promotional gift items, a company
can make people aware of its existence as well as the products or
services it offers. Many companies around the world have acknowledged
the importance of these products as an effective yet cost effective
advertising strategy. These promotional items are best bought in bulk or
wholesale to avail the buyer of a much lower price compared to ordering
them by retail.
Promotional gifts are great incentives for sales
people who reach their quota or for loyal customers. These corporate
giveaways are perfect during special events and occas

Buying a particular variety of keyring at wholesale rates is one
way of reducing the cost involved in your marketing campaign. Keyrings
make excellent promotional gift items as they are used by almost all
individuals in their every day lives. Whenever they lock or unlock
anything they will look at your company's name printed on them. This
will embed your company's name in the memories of the users. Whenever
they need the products or services provided by your company, they will
be reminded of the company whose name they look at every day. They will
also recommend you to others among their family, friends and colleagues.
In
this way a keyring bought wholesale at affordable rates will propagate
your company's brand name among a large target customer base. This kind
of indirect marketing is not possible with any other medium of
advertising. Most wholesalers of these simple yet effective gift items
offer advice which helps you in choosing the right

Currently, there is a great deal of debate over the effect
bottled water has on the environment around the world. Not only is the
process to make the bottles and fill them bad for the environment, but
they are often disposed of and not recycled. Each bottle of water can
last upwards of 1,000 years and that causes some very serious problems
for the environment.
Many consumers are now looking for reusable
bottles so they can take water and other cold drinks with them wherever
they go, and that can mean a big benefit for your company.
How
does this benefit your company? Well, promotional bottles allow you to
market your company to customers through promotional bottles. However,
to do this properly, you need to follow a certain set of steps.
1.
First, you need to choose good looking bottles. If the bottles are not
attractive, then no one is going to use them and that is just wasted
money for you. Look at what other people are usin