Who is Yayo?

9/08/2013
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There's a reason why BIC chose Yayo to design its very first poster to launch and commemorate our first year, first class, first leap into the academic fray. He's conceptual -- a deep thinker who tickles our funny bone. He's a pure talent. A keen observer of the world. A problem solver. Famous (in a funky obscure kinda way). Generous. An absolute delight. As we begin to think of WHO should design next year's poster (perhaps one of our newest BIC students?), let's pause to celebrate the artist who brought our "Enter curious. Leave curious (but with credentials)" slogan to life with his whimsical caterpillar and butterfly illustration.

Here's Yayo's bio. For a real treat, send me an email to request a PDF of a lovely compilation of this clever artist's take on the world (ntag@ccny.cuny.edu).

Yayo is an illustrator with a passion for ideas. He always has something to say, through his unique poetic and humoristic approach. He’s also an award-winning cartoonist. When it comes to children’s books, he lots of experience illustrating for other authors, and is now trying to focus on writing and illustrating his own books.

His book “Chasseur d’arc en ciel”, (“Rainbow Hunter”), which he wrote and illustrated ,was nominated for the Governor General’s Award, the most prestigious literary award in Canada. He was born in Mesitas del Colegio, Colombia, and has lived in Montréal for over 20 years.

Hayes Roth on BIC

"I'm extremely excited about the BIC program at CCNY. To me, this is course work that will be rooted in the realities of what we practitioners live every day. It has been specifically crafted to teach graduate students how to be better professionals while also encouraging them to challenge accepted practices and find new ways to solve exciting new challenges. It is exactly what our industry needs!" -- Hayes Roth, Chief Marketing Officer at Landor Associates

George Lois on BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS

BIC Program Director, Nancy R. Tag, is a contributing author to a just-published anthology of insights and advice for aspiring creative professionals in the advertising, branding, digital, and experiential fields. Click the image for more on this valuable new volume.