Lensed by Willy Vanderperre, the campaign is sleek and colorful yet completely understated, much like Simons' design aesthetic. Online, Dior describes the models as "the luminous muse of pictorial scenes" but we're sensing more than that, including a surreal vibe that plays with your depth perception and sense of space.

The models -- Daiane Conterato, Anna Martynova, Marie Piovesan and Daria Strokous -- seem to be floating in space, as do bouquets of flowers (harking back to those placed on the runway at Simons' Couture 2012 runway show).

In short, the ads are understated yet eye-catching, much like Simons' debut ready-to-wear collection. Check out a few of the new ads below. What do you think?

PHOTOS:

See Raf's Spring 2013 collection on the runway:

PHOTO GALLERIES

Christion Dior Spring/Summer 2013

Raf Simons' Dior Ads Have Arrived For Spring! (PHOTOS)

Christion Dior Spring/Summer 2013

Christion Dior Spring/Summer 2013

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Christian Dior Spring/Summer 2013

Getty

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