Last month,Vertoz & Vokut invited key players from the search ad network industry to attend their 'Confluence' conference at ITC Maratha in Mumbai, India. The event was dedicated to the topic 'Where Ideas Met Industry!' and focused on creating a platform for India's leading Search/XML ad network companies to meet and exchange ideas. Honorary guest of the night was Yevgen Peresvyetov, CEO of ADKernel.com. Topics that were discussed ranged from current changes in the industry that lead to a constant demand to update software in order to fully support traffic managers, to resources that are currently available on the market to general challenges that arise when dealing with traffic sources and developing new ad formats.

Peresvyetov was happy to share his experience managing ADKernel, a white-label advertising serving platform that has a great reputation as an advertising and technology company. ADKernel's specialty is developing all codes from scratch, from low-level networking layers to user interfaces and reporting layers, to provide clients with a completely customized and optimized solution. Hiren Shah, the founder and chairman of Vertoz & Vokut, emphasized the importance to share ideas between business leaders belonging to the same industry in order to help each other, benefit each other and contribute to the increasing quality of ads that will ultimately take the industry to a new level. He was happy that, together with the support of his team, Vertoz & Vokut had managed to organize a professional and at the same time informal and relaxed event and was very satisfied with its outcome.

The honorary guest of the night, Yevgen Peresvyetov, who embarked on his first trip ever to India in order to attend the conference, agreed with Shah: "I was looking forward to meeting everyone who is using our [ADKernel.com] platform and interact with them to understand their problems, expectations and share ideas on how we can improve the user experience." Peresvyetov thanked Vertoz & Vokut for hosting this one-of-a-kind event as well as for inviting him and giving him a chance to connect to so many people from the ad search industry. "It was a brilliant experience for me and I am sure that all who attended the event will definitely agree with me. The feedback I got was very satisfying and we at ADKernel.com promise to strive harder to make our clients happier and improve the overall user experience."

Yevgen Peresvyetov is a technology engineer and entrepreneur from the Ukraine who started a full-featured online ad-serving platform named Trustename in 2008, which served as a base for many CPC, CPV and CPM ad-serving products and service. Following the same goal as Trustename, he launched ADKernel in 2010, adding proprietary technology layers and modules to the already successful business model. Thanks to this new approach, ADKernel can offer extremely customizable solutions to their clients, a fact that brought the company international success and recognition.