The See-Now, Buy-Now Era Has Begun

So Let’s Buy Some Things

Earlier this year, Tom Ford, Burberry and a handful of other designers announced that they’d start
bringing logic to the world of fashion. By that we mean, rather than having a fashion show that gets people
all excited for clothes they can’t wear for another half year, they’re just going to have everything
available for us plebes immediately following the show.

This NYFW marks the first season the new policy goes into effect. And while we hope to see it spread
throughout the industry in coming seasons, here’s, so far, what just showed that you can now own.

Tommy Hilfiger also launched a women’s collaboration with Gigi Hadid, so we’re holding out hope for SNBN
from him for men next season, and Burberry and Topman will be launching their collections following their
London shows next week. We’ll bring you more when we’ve got it.