Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

With consumers increasingly seeking virtual reality entertainment, 360 video gives viewers an immersive experience similar to virtual reality without the need for a VR headset. For advertisers, the immersive nature of VR and 360 video provides the perfect opportunity to engage audiences in new and exciting ways against the backdrop of growing competition for viewer attention.

We’re told that the Tremor Video 360 Video offering includes:

Premium in-stream video supply

Unrestricted video length

All-Screen scale on mobile and desktop

Ability to toggle between gyroscope and swipe modes on mobile

Compatibility with VR headsets and cardboard viewers

“We are always looking to push the boundaries of what brands and publishers are capable of doing with digital video,” says Lauren Wiener, an executive with Tremor Video. “For the first time, advertisers are able to develop and distribute high-impact, custom creative brand narratives at scale. To date, most 360 video ad campaigns have had limited distribution due to technological hurdles, but have developed exciting new technology that enables brand campaigns to achieve scale by accessing Tremor Video’s large number of premium publishers.”

Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.