Spotify introduces music to your social life

Music is one of the most social things there is. That’s why for the past couple of years, we’ve been obsessed with what the next generation music service should look like.

We knew that the service had to be free to draw people away from piracy. Helping them to listen to even more music. To do that, we also knew that the service would have to be inherently social. There couldn’t be a better place to do this than Facebook.

We’re very excited to have been asked by Mark Zuckerberg to showcase this new experience at the f8 conference in San Francisco today. Take a look at these amazing new features in our video.

You’ll now start seeing new music posts and play buttons all over your newsfeeds. Hit a play button and the music starts. Right there. Spotify fires up to give you a new soundtrack to your social life. Check out your new Music Dashboard and your real-time ticker to discover the music that’s trending with your friends.

This integration with Facebook will help everyone to discover more free music than ever before. Thanks to our unrivalled, truly free service, users can just hit play to enjoy the music, no hassle, no gimmicks; month after month after month.

We hope many more people can enjoy the musical journeys that this integration will bring. Like the thrill of looking through a friend’s music collection and finding a track that blows your mind. Or sending birthday playlists across the planet.

Having free access to music on Facebook also gives us an opportunity to express ourselves in a new way. We’re proud to share pictures of our lives. Now we can say something about ourselves through music. “Hi I’m Daniel – here’s some Daft Punk.”

We know that Spotify’s users who connect to Facebook listen to more music on a weekly basis. They listen to a wider variety of music – in fact we have more than 400 million playlists created in Spotify now. Because these users are more social, they’re more engaged. Because they’re more engaged, they’re more than twice as likely to pay for music.

Social discovery on Facebook means that we’re bringing people back to paying for music again. And that‘s how the brilliant artists who create this music can continue creating it for us to enjoy.