2. Concise
Less is more. Provide all the essential information and nothing more.3. Cohesive
Solid content matters. No matter what topic you're tackling, the information should be relevant, closely connected to the topic at hand and presented in a consistent manner.

4. Contextual
Frame of reference counts. Communication doesn't occur in a vacuum, so whether you're writing or speaking, it's important to understand your audience and tailor your message to their experience, knowledge, needs, environment and viewpoint.

5. Correct
Accuracy is paramount. From words and data to punctuation and grammar, every aspect must be as accurate as you can make it. No exceptions.

That's it. If you want to hone your skills as a communicator and produce content that's crisp, tight and effective, you can't go wrong if you focus on the 5 Cs.