Establishing a Global Ecommerce Presence

Berluti – founded in 1895 is an essential member of the acclaimed House of LVMH Group. As one of the oldest shoemakers in Paris, the company takes a bespoke philosophy towards the design and craftsmanship of its luxury shoes, boots, and accessories. With its reputation as a luxury brand, the ability to allow customers to personalize their products is of great importance to Berluti. Every aspect of the customer experience is extremely well thought out and ensures loyalty amongst the select few who own one of their unique, design-driven items.

Berluti’s ultimate goal was to gain a global ecommerce presence that delivered the same high-quality customer experience online as what is provided in-store – namely custom-made products and white-glove service.

OSF Commerce helped Berluti to roll-out several websites backed by the Salesforce Commerce Cloud platform within just 5 months. Customization options such as a color picker tool and a heel height selector were added to give visitors the same degree of choice online as what they would receive in-store.

OSF DELIVERS GLOBAL IMPLEMENTATION OF SALESFORCE COMMERCE CLOUD

8

TRANSACTIONAL
WEBSITES

11

NON-TRANSACTIONAL
WEBSITES

5

LANGUAGES
DELIVERED

UNIFIED COMMERCE THROUGH A MULTI-CLOUD STRATEGY

To effectively leverage both online and in-store customer data from one location, Berluti needed to integrate information from their ecommerce sites and their CRM. They were looking to gain full visibility of their customers with a 360-degree view of all commerce data in Salesforce Sales Cloud. Quick access to this information would assist them in delivering an exceptional customer experience.

As a result of this implementation, Berluti obtained the right tools to aid them in providing remarkable customer service. They gained a 360-degree view of their customer’s data to help them offer a completely personalized shopping experience.

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