try to write some unique product descriptions of at least 300 words or so (the more the better)

If you do that, you’ll have one half of your SEO working. You can also read though the full SEO guide by Shopify which has a few other pieces.

Structured Data for SEO

JSON-LD for SEO helps with one component of SEO that Shopify doesn’t do a good job with, structured data.

Structured data is a way to organize your page content into specific formats so computer programs can process them. This helps Google and the search engines understand what each of your pages are about.

Most themes have massively broken structured data which is why my app exists.

Get more organic search traffic for your Shopify store

Never worry about SEO markup or rich snippets again! One click allows search engines and others to understand your store and products.

Shopify and Link Building

The other half of SEO is getting sites to link to you.

This part is more difficult and time consuming but it’s also important. You can start marketing campaigns (e.g. content, social, email) for this which will usually work over the long term. But there’s no real shortcut for this.

Shopify SEO apps

A lot of the SEO apps I’ve seen are just setting those SEO title and description fields for you automatically.

They’re useful and serve a purpose if you have a lot of products/pages/posts but more as automation tools. They’re just not "set-it-and-forget-it" apps that turn on the magic SEO button to get your traffic.

Hint: there is no magic SEO button.

Some apps will scan your store and make SEO suggestions which could be useful if you’re adding a lot of products and pages over time and you need to audit your work.

Advice and done-for-you help

For more advice I can point you to Double Your eCommerce, a Shopify consulting agency run by Kai Davis (no relation), a consultant specializing in helping Shopify store’s grow their traffic.

Kai and Double Your eCommerce have a lot of great SEO resources that can help and he was instrumental in helping me put this short guide together.

What I recommend

My advice, do the minimum I mentioned above in the Shopify SEO section and then pick one way to build links from Kai’s guide on Shopify traffic.

Do both of those consistently and you should start to see improvements in your Shopify store’s SEO.

Eric Davis

Get more organic search traffic for your Shopify store

Never worry about SEO markup or rich snippets again! One click allows search engines and others to understand your store and products.