Marketing Agility: A Brand Point Management Perspective

This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology. This...
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This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology. This white paper compliments the Brand Point Management white paper, also available on Calameo.
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