The goal of data analytics is to provide insight, understand the user, and help make better business decisions, without it, it’s very difficult for product managers to be successful in their role. However, with terms like ‘big data’ and ‘data driven decisions’ making headlines, companies are stressing data collection and insights more now than ever. It is no longer enough to merely interpret experiment results or read dashboards; instead, successful PMs are responsible for knowing which data to gather, what information can and should be tracked, and how it should be measured. In this session, you will learn the new role responsibilities and skill requirements of this developing domain so that you can be properly prepared for a role shift that is occurring now.