Interview with freelance creative director Adrian Rubin

Adrian Rubin is a highly talented design specialist, who is best known for his work as a freelance creative director. The position has placed him in charge of design, advertising and marketing teams. Before moving to the more lucrative Brooklyn market to advance his career, Adrian spent his early years in the small city of Beacon, in Dutchess County, New York. Adrian Rubin developed a keen interest in math and natural science in his early schooling years. While in high school, he worked several part time jobs, which helped him horn his career as a freelancer. His knack for creativity, especially the element of interpersonal interaction, strategic thinking, problem solving, boundless imagination and leadership position soon pushed him to embrace the arts.

The Brooklyn based freelancer today boasts 30 years working experience; during which he has overseen numerous projects and achieved tremendous success. Before emerging as a respectable creative director, Adrian served as a customer service officer for several years. His career as creative director cuts across various industries, including the arts, entertainment and advertising. Most of the work he receives as a freelancer comes from his long list of satisfied past clients. Adrian attributes his latest success to strong client interaction, team work, commitment to quality work and being goal oriented. During his spare time, Adrian Rubin enjoys traveling around the world, mentoring the youths and listening to soul music.

What are your greatest strengths in advertising campaigns? Which sector(s) are you the most experienced in?

My creativity is inborn, but technology has given my business a huge boost. I also credit my highly experienced creative team for their ingenuity and hard work. Our effective multi-prong advertising campaign usually involves several media options. We always analyze the various options to gauge the areas of strength and weakness before pushing through any campaign. For example, the strength of TV advertising stems from its wide coverage and emotionally captivating impression that allow advertisers to tell a story and call people to action, all at the same time. The downside is its overreaching nature, which can be overkill for a small, local business.

How do you impress your clients? How did they become repeat customers?

Repeat customers are the envy of any business, since they guarantee steady flow of revenue, which in turn sustains the business. However, building a loyal patronage is never easy. I strongly believe loyalty must be rewarded, if you want to make a lasting impression on them. One way we do this is by offering customers a customized experience, even if it means bending some corporate rules. We have an email subscription service that we always use to inform our customers firsthand about new products, promotions open days and other updates.

What is your goal in the next five years?

My long term goal is to rope in more artists and grow our current workforce. I always encourage my team members to stay focused, look professional and work hard to meet the set deadlines, if they want to achieve limitless success now and in the future. Success also hinges on how we handle our social media presence and grow the advertising revenue through sound branding.

What do you think is the most engaging way for people in the music industry to excel?

Most musicians think marketing their music online is the way to go. However, doing live shows, especially at the onset of one’s career, really helps. Musicians can also promote their music and excel in their trade by playing a few free shows and singing alongside established musicians. If you decide to release a compilation CD to get more exposure, remember you must give your audience reasons to buy your music. The other proven avenues for promoting music events include publishing events on the local events calendar and spreading the word through social media sites like Facebook and Instagram.

How has technology and innovation change the way entertainers and musicians extend their works of art?

When you look at the diverse arts audience that exist today, it is obvious that the internet has increased social engagement by providing a platform that encourages lively interaction, criticism and more importantly, sharing. Several music instruments have also shaped the music industry; for instance the electric guitar and MIDI.

From a humble beginning in the early 1940’s, the electric guitar quickly outmaneuvered the traditional solid block guitar, thanks to its loud voice, inexpensive price and easy to play nature. The MIDI technology, on its part makes it easy for musicians to link up, orchestrate and play several electronic musical instruments at the same time. The rise of techno music and house electronic dance genres, owe their success to this very important instrument.

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