Invisible Wool wins award for website

Invisible Wool imports wool, silk, alpaca and cashmere apparel and accessories from South America and Asia. The business is one of the oldest on South Franklin Street, having opened in 1985.

Owner Stuart Cohen calls his shop “an unusual combination of a small Mom-and-Pop business with global reach.”

Cohen can now take his mom and pop business global with style. Invisible Wool’s website, www.InvisibleWorld.com, won a Gold Davey Award from the International Academy of the Visual Arts.

“The site is our way of reaching out to a much bigger audience, Cohen said. “At the moment 30 percent of our sales on the site are international.

“The whole website odyssey has been an interesting one,” Cohen said. “We started with very little knowledge and jumped into a world of acronyms like the all-important ROI. We did photo shoots in Beijing and Seattle and lots of product photography here in Juneau. It’s a whole new world for us, but we’re staking our future on it.”