What to Expect from Sony at IFA 2016 on September 1st?

Sony announced that they will have a new press conference on September 1st (Thursday) at 1pm Berlin time (12pm GMT). Sony’s President and CEO Kazuo Hirai will announce new products for IFA 2016.

To watch the livestream of the Sony press conference, make sure you check back here on Thursday September 1st at 1pm Berlin time (12pm GMT), where you’ll see our President and CEO Kazuo Hirai announcing our latest products live from the Messe Berlin.

We know that consumer electronics trade show IFA takes place in Berlin at the beginning of September every year. And it is a big show for Sony. Currently, we still don’t know whether Sony will announce any new E-mount or A-mount stuff at IFA 2016 on September 1st, maybe Sony will launch new TVs or a new flagship mobile (the next Xperia flagship).