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Creating a Summer Media Plan for Your Brand

The first day of summer is right around the corner — does your business have a marketing plan in place for the new season? By taking the time to create a detailed marketing plan and strategy, you can ensure that you are doing everything you can to achieve business success. Here are a few tips to help your business get started on creating the perfect summer media plan.

Creating a Summer Media Plan:

Think About Your Goals – What are your business goals for the summer? Are you looking to increase traffic? Rebrand? Expand your client base? Having a set goal in mind for the summer season will help you create a targeted marketing campaign, as well as achieve measurable results.

Know Your Audience – Who is your target demographic? New moms will react differently to certain advertisements than baby boomers or millennials. It is important to know who you are targeting with your marketing campaign so that you can create an advertisement that best resonates with your audience.

Decide Which Platforms Will Work Best – Determine which platforms will best get your message across. TV advertisements, radio advertisements, digital retargeting, outdoor advertisements and print advertisements each fit a unique niche. Depending on the message you are trying to get out to your consumers, one or more of these platforms might provide optimal results. That said, you need to determine the right media mix for your brand goals.

Ready to get started on your summer media plan? Our full service media buying and planning agency will work with you to create a strategy that fits your business needs. Visit our website or give us a call at 818-703-0218 to learn more about the services we offer.