The numbers do not add up to 100% as an individual can fall into more than one profile.
1. American Express Pattern Spending Report, conducted in February 2015, polling 1,993 Australian consumers.
There is no “typical retail customer”

How can Bing help?
Retailers provide a more personalised customer experience.
Use different keyword searches and
Use different devices when they search
Enhance your keyword search terms
Change bids on higher performing keywords
Target the appropriate device
at the most appropriate time

In clothing over the past 20 years:
Per capita spending is up 77% ($695 to $1,231)
Prices are up 2%
Per capita volume is up 74%
How much bigger is the wardrobe?
When retail increase the “occasions” to purchase we tend to buy more often
Innovation needs to return to lift retail spending
Weaker retail innovation globally is stunting retail sales growth
1:: CiTi research Feb 2015

Emerging new business model - “click & collect”
Where the store and the online presence work together to drive sales
Click & collect keeps people in control.
Humans when you need them. Technology when you don't.
Myer David Jones
Woolworths Coles
1. SMH; March 2014.

Personal
Seamless
Differentiated
Top 3 trends
From mass merchandise to personal merchandise
From the company’s channel to “my channel”
From standard to standout
Customer expectations
How can Bing help?
Conclusion