Blind people have described smiles on friendly faces, the food on their plates, and household objects from telephones to dustbins, after surgeons fitted them with electronic chips to partially restore their vision.

Results from the first eight patients to enrol in a clinical trial of the retinal implants show that five found the chips improved their eyesight enough to be useful in everyday life.

READ THIS ARTICLE FOR $15

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort