Social Ecommerce – What is the link between “social” and “online shopping”?

500 people in Belgium have accepted to respond to this survey, realized by Dialog Solutions, and have unveiled their shopping habits.

Who are they?
Why do they do their shopping online?
And especially, is there a link between “social” and “online shopping”?

As we might expect, almost the entire population connected buy online : 9 out of 10 people have made ​​an online purchase in the last 12 months. The feminization of the e -commerce has increased , the most purchased categories is not more ‘ technology ‘ ( IT tools, cell phones, electronics , etc … ) but the clothes , shoes and other accessories . Despite the low budget allocated to online shopping (compared with a household budget) , we note that 33 % of people are shopping online at least once a month .