Thoughts and opinions of Jessica Faust, one very opinionated literary agent and sometimes the entire BookEnds team. Our goal is to teach, enlighten, and generally have fun.

Friday, June 05, 2009

Publishing Dictionary Expanded

I’ve done a similar post on publishing terminology, but I realize that it can never hurt to do it again. For those who have been regular readers of the blog, I apologize for the repetition. What I’ve done today is pulled out that old list and added to it so that hopefully we have a strong list of terms that new and experienced authors can use when they feel stumped. Think of it as the New and Updated Publishing Dictionary.

AAR: The Association of Authors’ Representatives is an organization of literary and dramatic agents that sets certain guidelines and standards that professional and reputable agents must abide by. It is really the only organization for literary agents of its kind.

Advance: The amount the publisher pays up front to an author before the book is published. The advance is an advance on all future earnings.

ARCS: Advance Review Copies. Not the final book, these are advance and unfinalized copies of the book that are sent to reviewers.

Auction: During the sale of a manuscript to publishers sometimes, oftentimes if you’re lucky, you’ll have an auction. Not unlike an eBay auction, this is when multiple publishers bid on your book and ultimately, the last man standing wins (that’s the one who offers the most lucrative deal).

BEA: BookExpo America is the largest book rights fair in the United States. This is where publishers from all over the world gather to share rights information, sell book rights, and flaunt their new, upcoming titles.

Blurb: A one-paragraph (or so) description of your book. People often compare a blurb to back cover copy, and while it’s similar, it’s frequently more streamlined and focuses on the heart and the chief conflict in the story. This is the pitch you use in your query letter as well as the pitch you would use in pitch appointments.

Copy Edits: Edits that focus on the mechanics of your writing. A copy editor typically looks for grammar, punctuation, spelling, typos, and style.

Cover Letter: This is the letter that should accompany any material you send to an agent or an editor. A cover letter should remind the agent that the material has been requested, where you met if you’ve met, and of course the same information that is in your query letter—title, genre, a short yet enticing blurb of your book, and bio information if you have any. This can often be interchanged with Query Letter.

Fiction: A story/book based on research and imagination.

Full: A full manuscript.

Galleys: Another word for ARCs. Galleys aren’t always bound, but are also sent to reviewers as well as other sources for publicity. Galleys are often a copy of your Page Proofs.

Genre: The classification of books. Examples of genre in fiction include mystery, romance, science fiction, fantasy, nonfiction, and in nonfiction you might see sub-genres like business, health, parenting, pets, art, architecture, memoir, or current events.

Hardcover: A book printed with a hard cover.

Imprint: The name within the publishing house that the book is published under. Usually done as a way to market certain types of books. For example, Aphrodisia is an imprint of Kensington. It is still a Kensington book, but by publishing under Aphrodisia you are branding the book as erotic romance. Prime Crime is an imprint of Berkley that brands the books published as mysteries.

Literary Agent: A literary agent works on behalf of the author to sell her book and negotiate with publishers. A literary agent also helps with career planning and development and sometimes editing and marketing.

Marketing: Marketing is advertising that is paid for, including ads in magazines, display units in stores, and things like postcards or posters.

Mass Market: Also called “rack size,” these are paperback books originally designed to fit in rotating book racks in non-bookstore outlets (like grocery stores and drugstores). Mass market paperbacks are roughly 4” x 7” in size.

MWA: Mystery Writers of America is the national organization of mystery writers and a great source of information for all writers.

Narrative Nonfiction: Nonfiction written in story form like memoir, biography, autobiography, etc.

Nonfiction: Writing based on fact.

North American Rights: These are the type of rights licensed to the publisher, allowing the publisher only to handle and represent book rights in North America. This means that the author and the author’s agent are responsible for selling/licensing rights anywhere outside of North America (and usually a designated set of territories).

Novel: Book-length fiction. Therefore, note that it is redundant to say “fiction novel.”

Partial: A partial is frequently what an agent will ask for when taking a book under consideration. For fiction and narrative nonfiction a partial usually includes a cover letter, a designated number of chapters from the book, and a synopsis. For non-narrative nonfiction a partial usually contains an extended author bio, an overview of the book, an expanded table of contents, detailed marketing and competitive information, and of course sample writing material (usually a chapter or two). Also called a Proposal.

Pitch: Frequently verbal, the pitch is your Blurb. It’s a one-paragraph (or so) description of your book. It’s what you use to entice readers to read the book and describe the story.

Preempt: When a publisher makes an advance and royalty offer high enough to take the book off the auction table. In other words, a publisher offers enough money that the author and agent agree that they will sell the book without asking for bids from other publishers.

Proofs/Page proofs: This is the last stage of editing that a book goes through. They are a copy of the designed pages, and the author is given one last chance to review the typesetter's “proofs” to check for typos or other small errors. Proofs are also what are used to make review copies for reviewers and sometimes rights sales.

Proposal: A proposal is frequently what an agent will ask for when taking a book under consideration. For fiction and narrative nonfiction a proposal usually includes a cover letter, a designated number of chapters from the book, and a synopsis. For non-narrative nonfiction a proposal usually contains an extended author bio, an overview of the book, an expanded table of contents, detailed marketing and competitive information, and of course sample writing material (usually a chapter or two). Also called a Partial.

Publicity: Advertising that is free. Publicity includes magazine and newspaper articles, radio and television interviews, and of course MySpace and other networking Web sites.

Query: A one-page letter sent to agents or editors in an attempt to attain representation. A query letter should include all of the author’s contact information—name, address, phone, email, and Web site—as well as the title of the book, genre, author bio if applicable, and a short, enticing blurb of the book. A query letter is your introduction and sometimes only contact with an agent and should not be taken lightly.

Revisions: This is when the bulk of your edits are done. Revisions are typically done with the editor acquiring your book and sometimes with your agent before even submitting a project. Revisions can include anything from fixing punctuation to rewriting the entire book. It’s a collaborative process between editor and author.

Royalties: The percentage of the sales (monetary) an author receives for each copy of the book sold.

RWA: Romance Writers of America is the national organization of romance and women’s fiction writers and a great source of information for all writers.

Sell-Through: This is the most important number in publishing. It’s the percentage of books shipped that have actually sold. For example, if your publisher shipped 100,000 books but only sold 40,000, your sell-through is 40%. Not so great. However, if your publisher shipped 50,000 books, and sold 40,000, your sell-through would be 80%. A fantastic number.

SFWA: Science Fiction Writers of America is the national organization of science fiction and fantasy writers and a great source of information for all writers.

Slush/Slush Pile: Any material sent to an agent or an editor that has not been requested.

Synopsis: A detailed, multipage description of the book that includes all major plot points as well as the conclusion.

Tag Line: The one line often used on the front cover of the book to grab a reader’s attention. Tag lines, while fun for writers to write, really aren’t necessary until you have a publishing contract.

Trade: To make it easy, trade is the shortened name for trade paperback books and is basically any size that is not mass market. Typically though they run larger than a mass market edition.

Vanity Press: A publisher that publishes the author’s work at the author’s expense (not a recommended way to seek publication by most agents or editors).

World Rights: When World Rights are sold/licensed to the publisher the publisher has the ability to represent the book on the author’s behalf and sell foreign translation rights anywhere in the world. Keep in mind that the author does get a piece of the pie no matter where the book is published.

Excellent post--one I plan to share. You might consider adding NINC for Novelist's Inc., another popular writers' group, as well as POD, for print on demand, which so many larger publishers are now looking at for releasing backlists, etc. (POD is also how most epublishers release their books in print). Also "promotion," which is what the author is responsible for, more and more all the time--it's NOT free, but appears to be a necessary part of selling books in today's market!

Thank you for the post! I agree with Kate Douglas on some additions that would be helpful to new writers, or those considering a change. Even after more than a year of research and writing I'm still learning new things.

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About BookEnds

BookEnds is a literary agency that believes in the power of a book. We represent authors who write primarily commercial fiction and nonfiction for adult and young adult audiences. Our agents include Jessica Faust, Kim Lionetti, Jessica Alvarez, and Beth Campbell.