Caution: The suffering visible in the video is not easy to watch, especially for those that care about animals.

In the run up to Christmas, with cheerful images of reindeer making their annual festive appearance, WSPA’s investigation has exposed a grim counterpoint in Sweden and Finland: the suffering inflicted on reindeer herds as they are rounded up in large numbers, transported and slaughtered.

Footage from the investigators’ report shows the extreme distress experienced by reindeer at every stage of the largely commercial process.

This cruelty cannot be allowed to continue.

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