Make no mistake, this is the the next big megatrend in travel: the millions of independent Chinese travelers that will drive future economies of countless countries, for decades to come.

— Jason Clampet

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Yesterday we launched our Skift Global Trends Report subscription service, the twice-a-month intelligence briefings to understanding the world of travel.

The first report “Rise of the Chinese Independent Traveler” covers the emergence of the next great travel demographic. It is the most definitive coverage of what the coming generation of Chinese travelers want from their experience, and what the next big megatrend will look like.

In the infographic below, we highlight some of the more interesting stats about who these travelers are, how much they’re spending, and where they want to go.