While you are confused about why people are always looking to buy, I'm flabergasted by crashistas and permabears always coming up with absurd conspiracy theories. They never admit they are wrong, they are simply victims of a conspiracy to keep the market up, (never mind the market has declined over 20% in less than a year and they still lose). those nameless, faceless ghosts known only as "they" have ruined many a market call by the anonymous internet chatter. They will start yet another thread about how America is going to hell in a handbasket and blaming "they" when they get smashed on their next short trade.

I asked one of my college professors this very question a few years ago and he kindly pointed out to me that the stock market had basically gone straight up since WWII. I said, "Oh." He had a great point. Why wouldn't you want to buy when the market basically goes up over time. The market expands much more frequently than it contracts so I suspect people get conditioned. Few people even understand the basic concept of selling short. I've explained it until I'm blue in the face to the average investor and you still get that deer in headlights look.

Quote from spanish89:

Im really really curious and confused about this...

Why the fuk do so many more people always go out looking to buy, rather than to just continue selling down in a down trending market???

The only reason i can think of is some ridiculous nationalism that makes them want to try saving the economy.. lol

Compounding works in your favor when you are long, and it works against you when you are short. A losing long stock position eventually becomes a negligible part of a portfolio while the winners become gargantuan.

You also have a lot more flexibility with your entry strategy when you are buying than you do when you are shorting. You can't effectively martingale a short position, but you can with a long position. On the flip side, you can't pyramid into a short position anywhere near as easily as you can pyramid into a long position: your short position gets smaller and smaller as you are correct about it, meaning you have to sell like crazy just to keep a good size, whereas a winning long position will get larger and larger organically, so you can add to it modestly for huge effect.