Using Sherry's (1990a) framework, the dialectical tension of farmers' markets would not be as great as that of the swapmeets and flea markets of recent interest to consumer researchers (Belk, Sherry, and Wallendorf 1988; Sherry 1990a, 1990b), but it is far greater than that of such marketplaces as retail shops, garage sales, fairs, and theme parks studied to date.

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