#PampersPooFace – celebrate the cute and fun faces babies pull when making nappy mess and win Pampers Sensitive wipes to tackle the mess!

To tackle the mess that babies make most parents rely on wipes. In fact new research by Pampers has revealed how much parents’ rely on and love baby wipes for quickly cleaning up all types of baby mess. Pampers’ study with more than 1,000 UK parents found out that 9 in 10 UK parents admit they can’t leave the house without a pack of wipes.

The study also found out what baby mess situations parents feat he most. Unsurprisingly nappy mess topped the list for half of parents, followed closely by baby food mess with 4 in 10 parents dreading baby food mess.

But that’s not all, the study also uncovered the different attitudes of mums and dads when it comes to baby mess, with 60% of dads fear nappy mess the most compared to 40% of mums.

If you dread nappy mess the most and are not sure when it will hit, here is a little fun guide to help you recognise the signs that you will have to deal with nappy mess very soon.

The study also highlighted the top uses of baby wipes, with 9 in 10 parents using them for wiping and cleaning their baby’s bottoms and 8 in 10 parents reaching for the baby wipes to wipe and clean their baby’s face.

Dr Tabi Leslie, consultant dermatologist and member of Pampers’ Love, Sleep & Play Panel says, “Pampers’ research has shown that the vast majority of parents are using Baby Wipes and that they are being used most frequently to clean up baby’s skin. That’s why I would ask parents to consider how delicate and sensitive their baby’s skin is and try to choose products specifically designed for them. Pampers Wipes have been dermatologically accredited by the Skin Health Alliance meaning that that are kind to your little one’s skin. They are proven to be milder than cotton wool and water for gentle cleaning.”

To celebrate the study Pampers has created a #PampersPooface video – an award winning video having recently received three Cannes Lions Awards!

Featuring adorable babies Joey, Elin, Daniel and Myla the video rejoices that adorable and hilarious baby poo face that every baby pulls before parents have to tackle the nappy mess.

Paolo Haeusermann, Brand Manager for Pampers, Northern Europe says “We are really excited to launch our fun and light hearted video which celebrates and dramatises that adorable baby pooface which is an instantly recognisable and comical moment for all parents! We know that being a parent involves a lot of messy moments, but whatever that red face might lead too, with Pampers Wipes a clean baby is just a wipe away!”

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* This prize draw ends at 12.00pm GMT on Thursday the 16/07/2015

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I normally don't mind poo but at the moment my baby has the worst diarrhea I have ever come across and Ive got four children. I swear you can smell it three rooms away. Cleaning up this has to be the worst mess ever. We are going through just under a packet of wipes a day at the moment so this would of come in handy!

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