Package Design and Implementation for Small Business

You never get a second chance to make a first impression. Often, your package design
is the only thing your prospective customer sees, so aim for the top! This is a creative
and strategic course that will set your inner creative director loose and provide
a roadmap toward better brand graphics, on a budget. Maybe your product is delicious
but your package design isn’t irresistible…or you have a product idea but no package
design at all…or a package design that just isn’t working? In this class you’ll determine
packaging needs, resource and resolve production processes, develop a look and feel,
design and refine, create a budget, and determine implementation strategies. At the
end of the course you will have a final mockup of your new design and know how to
put it into production.

Instructor: Karen Lee, MFA, Ph.D., has owned an olive oil outfit, run a specialty
crop association, taught graphic design and strategic marketing, and was marketing
and creative director for a national franchise restaurant company. She loves dogs.

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