Rainmaking Made Simple…When You Have the Right Tools!

“Too many professionals have chosen to be apathetic, if not antagonistic, toward marketing. Many professionals heartily agree with me when I suggest that the typical professional went to professional school so she could avoid marketing. Yet there is nothing inherently evil or unprofessional about marketing. At its core, it’s about forming and maintaining relationships. That is sacred.”

Rainmaking Made Simple by Mark Maraia

OUR STORY: Cultivating Relationships

Maraia & Associates is an elite professional coaching firm providing business development training for accountants and attorneys. Our method is based on the value of building client relationships. Our extensive experience in relationship management enables our specialists predict how professionals think about business development and understand how clients make buying decisions.

The Maraia Method® applied to every phone call and meeting, offers a fresh outlook and new practices resulting in strong client relationships, improved client retention, increased growth and revenue and a satisfying collaborative work environment for your professionals.

OUR MISSION : Coaching you to success

It is our mission to help you transform your practice into one that attracts more clients, generates more revenue and ultimately gives you more satisfaction from your daily client interactions.

Working from the rainmaking mindset, your professionals will create new work habits that translate into revenue growth, more clients and deepened relationships with existing clients. Your team will benefit by working together as part of the relationship based practice, increasing collaborative cross-selling and improving client service.

Whether you practice in the AM Law 100 or a boutique firm, Maraia & Associates can craft a customized program to embed the Rainmaking Mindset in your firm’s culture.

What Is The Rainmaking Mindset?

Transforming your firm’s culture into one where every professional knows how to build relationships with prospective clients.

Call To Action Workshop

At Maraia & Associates

We believe that Relationships Are Everything

In factwe even wrote a book about it. For over 20 years, we’ve been helping attorneys and other professionals improve their selling and networking behaviors by learning how to deepen relationships. And our coaching process is designed to ensure those behaviors take root and flourish.

EDUCATIONAL VIDEOS

Why is client feedback important for business development?

Why is it better to listen than talk?

Why is it important to sometimes say no?

Why is client feedback important for business development?

One of the most important skills in a rainmaking toolbox is getting client feedback. If you\'re not constantly asking feedback from almost all of your clients, then there\'s no way that you can develop a strategy that has any meaning. What we suggest is that there\'s two questions that you can ask, when you\'re asking a client for feedback.

Why is it better to listen than talk?

When you\'re listening you\'re learning. To be a great rainmaker, it\'s absolutely essential that you listen to your clients. When you\'re listening you can gain information about their business needs and their personal needs. You can gain information about their professional needs, and then you can determine how to meet those needs. When you\'re meeting a client\'s needs because you\'ve listened and learned what those needs are, then you are effective as a professional, and you will become a great rainmaker.

Why is it important to sometimes say no?

If you don\'t say no to certain opportunities that pass by then you really don\'t have a strategy and what we find is that those rain makers who have a very clear idea of who their ideal client is and where they want to go with their business or their practice are much more likely to be effective in generating the business they want and they get a lot of yeses of the kind that they want rather than trying to take the kind of business that they really don\'t have their heart in.

ARTICLES

Happy New Year Rainmakers! If there was one word to describe 2017 that word would be change. Last year saw the continuation of change and disruption in the legal industry. From PwC announcing the opening of a U.S. law firm to the artificial intelligence revolution to...

“Most professionals are reactive when it comes to marketing. That’s in part due to the nature of many professions, which are often reactive. We respond to client-imposed deadlines or requests. On top of that, most professionals make marketing a low...

Mark Maraia

The author of two acclaimed business development books, Rainmaking Made Simple and Relationships Are Everything, Mark is an accomplished relationship development coach with two decades of experience and a global following among the world’s leading professional service firms. “I believe that if you want to change the world, the only way to do that is ONE RELATIONSHIP AT A TIME.I founded my own training and coaching firm two decades ago with the fervent belief that every relationship in your life is a classroom. If you pay attention to those relationships and view them as learning opportunities, you can learn enormous amounts about yourself and how to grow your business. And you can even derive fun and enjoyment from the process! Relationships are everything to me and that’s why I operate with the belief that “everyone loves relationships – they just don’t know it yet!” Indeed rainmakers enjoy high levels of relationship literacy while the average professional does not.”

Together with our team of exceptional coaches, Mark and Maraia & Associates can help you forge a relationship with the Rainmaker that exists inside of you!

SUCCESS STORIES

“When I sought personal coaching, I chose Mark Maraia, who dramatically transformed my thinking (and actions) about how good relationships lead to true progress in business and professional development. Mark focuses on the inner work necessary for professionals to transcend reluctance about sales and marketing, and about the importance of genuine relationships with clients and colleagues. His books, “Rainmaking Made Simple” and “Relationships Are Everything!,” as well as his “Maraia Minutes” newsletter are frequent sources of topics for business development meetings at Womble Carlyle. Viewing the world from the perspective of a trained lawyer, he is able to translate business development concepts into language and easy-to-implement steps that help transform good lawyers into trusted advisers and rainmakers.” Steve Bell

“My first exposure to the Maraia Method® seven years ago helped me become a top rainmaker in my firm. It took on even deeper meaning and value when I went in house for 3 years because it had an enormous impact on all my relationships with the senior executive team and board members. Now that I’m back in private practice, I’m teaching it to my junior partners. I can’t say enough about it’s impact on my career. It’s been transformational.”
Christopher J. Zinski

Partner, Schiff Hardin LLP

“Mark and his team excel at presenting a variety of ideas and letting each attorney choose what works for his or her personality and strengths. This tailored approach resonates with a lot of individuals and has added a dose of energy into our business development efforts; for the first time, some partners have discovered that business development can actually be fun.”
Katherine Hollar

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“I believe that if you want to change the world, the only way to do that is ONE RELATIONSHIP AT A TIME. I founded my own training and coaching firm two decades ago with the fervent belief that every relationship in your life is a classroom. If you pay attention to those relationships and view them as learning opportunities, you can learn enormous amounts about yourself and how to grow your business. And you can even derive fun and enjoyment from the process! Relationships are everything to me and that’s why I operate with the belief that ‘everyone loves relationships – they just don’t know it yet!’ Indeed, rainmakers enjoy high levels of relationship literacy while the average professional does not.”