Public relations is an approach to marketing that positions your business, your products, and your services in front of your audience through various channels in the form of earned media coverage. When your business concept becomes a feature story in a publication, its power to reach and influence becomes greatly magnified.

We pitch your story to online and offline publishers to boost your visibility and strengthen your brand.

Traditional, paid advertising forces your message on an audience, whether there is interest or not. It is disruptive, and it can alienate your customers, even when the intent is good. Conversely, like other forms of inbound marketing, earned coverage via PR attracts an audience that is already interested. This pull (vs. push) dynamic earns trust, validity, and credibility.

The quality of your content matters. This is true in all aspects of marketing, and PR is no exception. From the publication to the writer to the story concept to the comprehension and understanding of your service and industry, we serve as your advocate to ensure the coverage you earn and exposure you garner is positive and accurate.

our approach

identify and pitch stories

Splendor creates and pitches compelling story angles to journalists and publishers, online and offline. Through our investigation and deep understanding of your industry and your products and services, we identify opportunities that garner interest and coverage in the media which accelerate client success.

position spokespeople

Along with story angles, we can pitch your company spokespeople as though leaders and industry experts. When an individual or team is positioned as the authority on a subject, that expertise can be called upon for commentary. This type of citation is extremely powerful in its impact on your target audience.

events & speaking engagements

With clearly defined messaging and supporting content and assets, we identify relevant events where your spokespeople can speak and present. Such opportunities can be narrowly focused and highly effective at connecting you to your desired market, and further reinforce your position and strengthen your brand.

awards opportunities

Further expanding upon the capabilities of your organization and expertise of your leadership, Splendor can identify opportunities for the business to earn awards in recognition for excellence and achievement. Whether industry-specific or business community-oriented, this type of recognition strengthens your position.

our efforts have earned coverage in:

When executed in conjunction with additional, holistic marketing efforts, PR will have an enormous impact. The end result is a successful combination of converged media, where paid, earned, shared and owned media all work in harmony to achieve exponentially greater success.

drive traffic and generate leads with a program tailored to your budget