Trends In Skin Care - Beyond The "Miracle" Ingredient

Beyond the “miracle” ingredient - Transcending the idea that our skin can be perfected or magically healed by a current or yet-to-be discovered, single, trendy ingredient.

I’ve been wanting to talk about this for a while as it’s a significant part of my approach to skin and hair and how we formulate products.

Many products on the market are synthetic, with trending active ingredients, we utilize complete plants and a proprietary natural delivery system for penetration of all the beneficial, bioavailable nutrients which support powerful skin regeneration.

I call this the Complete Nutrient Approach to skin care - beyond the singular “miracle” ingredient.

This isn’t about denying certain singular ingredients, natural or synthetic, as proven effective for skin care, it’s about highlighting a complete, effective, sustainable and possibly better, natural way of attaining those results for the skin and body longterm.

This topic has much to do with seeing through marketing hype. There will always be a new “end all be all,” unheard of exotic oil or extract, unknown to the mainstream consumer that comes along gets hyped up with promises to magically reverse the signs of aging. It’s something to write about, and can sell a ton of product. But there are thousands of undiscovered plant ingredients, hundreds of unknown, exotic and beneficial nut and seed oils ready to be the next buzz oil, many with excellent profiles the same or very similar to the ones we know and use today. New synthetic isolates are being created all the time to take the place of the current trending cosmetic actives as well. There is nothing wrong with this isolated, synthetic active approach (as long as proven safe - many common, synthetic ingredients are highly questionable health wise). But this approach is constantly changing and the real, pure plant actives are naturally available in plants and herbs, and are extremely effective and sustainable at slowing the decline of our appearance - all while surrounded by the power and support of their complete form.

This is not just the singular, trending ingredient approach alone it’s how this fad ingredient marketing continues to lead consumers to believe they can have a product that outperforms because it is a “superfood” like ingredient. (See below insert on “Superfoods”). Niacinamide is a popular, singular, trending ingredient right now, Vitamin B3. This beneficial skin active is high in many herbs and bioavailable in my formulations via Chickweed, Fennel, Bladderwrack, Chamomile, Eyebright, and Slippery Elm. A high percentage of must-have antioxidant ingredient vitamin C is present and stable in it’s whole plant extract in herbs like Thyme, Dandelion, Peppermint, Rosemary, Coriander, Turmeric, and Fennel.

Within the context of the whole, complete plant is a support system of vitamins minerals nutrients fatty acids, and massive array of powerful phytochemicals…All of these parts together are what caused the plant to survive - to grow in whatever condition or environment, through extreme conditions and many invading insects and pests. Plants develop and thrive in certain conditions. What keeps a particular tree or herb able to grow and thrive, withstanding harsh environments is what gives them such dense bioactivity. When you think of these powerful plants living in the elements, we have to acknowledge that there’s clearly an amazing power within them that allows them to survive and thrive. That essence is why pure, complete plants as treatments for the skin and hair are so effective.

This complete plant perspective is part of what makes the plant totally available and how the individual constituents are powerful and do their job and do it better, together.

I found this blog on the subject of diet and “superfoods” compelling while writing this:

"A scientific body of work has yet to prove that superfoods actually exist. The only thing remotely close to validating this concept is a CDC study published last June. The CDC developed a classification scheme of 47 fruits and vegetables to determine which ones were what they call “powerhouse fruits and vegetables”—those with high nutrient density. In essence, is the super power of the superfood: the obscurity of the rules makes us believe we can be healed by one magical, typically plant-based, foreign food.” - from “Why You’re a Sucker for ‘Superfoods’”

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