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Perfect Management StrategiesThu, 19 Dec 2013 04:07:55 +0000en-UShourly1http://wordpress.org/?v=4.3.12Marketing Strategies to Cope With the New Realities of Internet Competitionhttp://www.manageperfect.com/our-blog/marketing-strategies-to-cope-with-the-new-realities-of-internet-competition/
http://www.manageperfect.com/our-blog/marketing-strategies-to-cope-with-the-new-realities-of-internet-competition/#commentsSun, 17 Feb 2013 05:42:02 +0000http://www.manageperfect.com/?p=381Competition on the Internet Grows Daily and Your Marketing Strategies Need to Keep Pace There is so much to learn now when it comes to the wide variety of marketing strategies that need to be employed by every business. There is a whole new nomenclature with internet marketing. Search engine optimization, social media, back links, […]

There is so much to learn now when it comes to the wide variety of marketing strategies that need to be employed by every business.

There is a whole new nomenclature with internet marketing. Search engine optimization, social media, back links, blogging, mobile applications, pay-per-click, etc. Which should a company do and of what value is each?

The competition is extreme on the internet; with thousands of new websites appearing every day; many of them in competition with your business.

Marketing Strategies Have Gone Global

Local businesses find themselves in competition with corporations half-way around the world now. Recently a number of Best Buy big-box electronic stores closed; at least in part because of the widespread online shopping that the internet brings to that particular industry. Looking at that scenario, if you are a small to medium size business, it can be a bit scary to contemplate what might happen with your product lines. But; if you don’t know anything about internet marketing strategies, how do you compete.

The Great Thing About the Internet is That …

The great thing about the internet is that it loves to talk about itself. Well, the people who understand it talk about how it works. And the organizations that make the rules about how websites will be found and how the marketing strategies should work … they all talk about it too!

Freedom of speech is abundant on the internet; training is available in every form; from visual and auditory on YouTube, to written … in every language on innumerable websites. There is no shortage of places to learn about what to do.

Yes; you DO need a website, so embrace that change. Most people will look for your company as a website, even if you are just a local vendor. And, even if you are not personally engaged on social media, that does not mean that your customers are not commenting about your organization on a variety of social media websites.

Marketing Strategies Include Multiple Points

Don’t throw out your normal avenues of marketing and promotion because the internet is so prevalent now. More promotion is better. Marketing methods that have worked for your product or service in the past should be tested to make sure whether or not they still work for your company now. Whatever does not produce results, stop doing it and try other methods.

Keep in mind that internet marketing is one of the least expensive; if you take the time to learn it and do it right; and it works hand in hand with other traditional promotion, such as print advertising. In fact, try to blend them together. One print ad with an offer that directs the customer to your website to get makes for two possible ways of attracting that customer to purchase.

These may be new realities, and there is much more internet competition, but times change and we are capable of changing with them.

Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

]]>http://www.manageperfect.com/our-blog/marketing-strategies-to-cope-with-the-new-realities-of-internet-competition/feed/0Who Is Looking At Social Media?http://www.manageperfect.com/our-blog/who-is-looking-at-social-media/
http://www.manageperfect.com/our-blog/who-is-looking-at-social-media/#commentsMon, 25 Jun 2012 19:05:27 +0000http://www.manageperfect.com/?p=242The answer could surprise you – MOM’s! Your Marketing Strategy If your business is B to C … business to consumer; then you need to know that mom’s are going high tech and you must to make sure you can connect with them where they are looking as part of your marketing strategic plans. Courtesy […]

Your Marketing Strategy

If your business is B to C … business to consumer; then you need to know that mom’s are going high tech and you must to make sure you can connect with them where they are looking as part of your marketing strategic plans.

Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

]]>http://www.manageperfect.com/our-blog/who-is-looking-at-social-media/feed/0How to Identify Truth in Businesshttp://www.manageperfect.com/our-blog/how-toidentify-truth-in-business/
http://www.manageperfect.com/our-blog/how-toidentify-truth-in-business/#commentsMon, 13 Jun 2011 08:21:52 +0000http://www.manageperfect.com/?p=184Sales are down and your best salesperson tells you that it has to be because of the economy. But, the economy has been down for over a year and sales only fell in the last 2 months. What is the truth? Sometimes the truth in business is hard to determine. Opinions Are Rarely Truth What […]

Sales are down and your best salesperson tells you that it has to be because of the economy. But, the economy has been down for over a year and sales only fell in the last 2 months. What is the truth? Sometimes the truth in business is hard to determine.

Opinions Are Rarely Truth

What if your best salesperson is going through a divorce and all of his attention is on that? While the rest of the salespeople are doing what they normally do, his numbers are way down. The truth could be as simple as lack of attention because of a personal problem and even he may not be noticing the situation. But, how do you identify that EASILY and FAST? By the numbers, and only by numbers.

Even if the situation is not a personal one. It could be that all the news of the down economy has developed a down mindset in your sales staff. The only way to find out what the exact problem is … is by keeping track of everything in a non-opinion based form.

Statistical evaluation. Actuaries use statistics to develop data on when whole populations will die, or get sick, or have babies. Statistics kept in each department will be much simpler than that, but may give you the most valuable information you could wish for.

Numbers With Intelligence

Of course just adding up the numbers without some intelligence to it is quite useless. You need to determine what changed at any given time. Did Mary retire, and only now half as much promo goes out as before because the new guy can’t keep up with what Mary produced? Half as much promo equals half as many inquiries for potential business. If no one figures this out for 6 months, what might that down-turn mean to your business profits?

Many of these things are hard to see in this busy world where every day there are 5 new issues to deal with. But, keeping track of when anything changed within an organization and/or department can be an invaluable tool when coupled with pure statistical numbers.

Statistical Data For Business Truth

One of my favorite positions was that of an Underwriter. To take all the facts: including past experience; current make-up of the group; location; how other similar companies perform; integrated with the details of the proposed plan; and many more factors added to that – all distilled together to come up with a cost factor for the future, was fascinating!

Even more fascinating is how often the numbers are dead-on right. It’s one thing to know how much a cup costs to make, ship, package, sell and set a price. It’s quite another to deal in known and unknown and theoretical quantities and facts and make a price for something and have it come out right. But, this was my training ground for knowing the value of keeping and studying statistical data to find out what is truth … in any business.

Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

]]>http://www.manageperfect.com/our-blog/how-toidentify-truth-in-business/feed/0Strategic Planninghttp://www.manageperfect.com/our-blog/strategic-planning/
http://www.manageperfect.com/our-blog/strategic-planning/#commentsMon, 13 Jun 2011 07:14:41 +0000http://www.manageperfect.com/?p=181Strategic Planning. Do you hear the groans of managers and staff when those words are said? How many times has a strategic plan been made and not followed through? EVERY time that happens the groans will be louder next time. All management; all staff; all executives; all owners; all shareholders – EVERYONE want the strat […]

Strategic Planning. Do you hear the groans of managers and staff when those words are said?

How many times has a strategic plan been made and not followed through? EVERY time that happens the groans will be louder next time.

All management; all staff; all executives; all owners; all shareholders – EVERYONE want the strat plan to be achieved and to get results.

After all, why waste a few hours or a day or two days doing strategic planning, if nothing comes of it but frustration? Good question; yet from the looks of business strat plans, there is not an easy answer.

Strat Plans Should Not be Mind-Numbing!

Don’t fall into this trap. Strategic planning should not be an onerous, boring, mind-numbing experience that takes up valuable time and leads nowhere!

Let’s look at the Thesaurus, which indicates that some of the synonyms for strategic are: critical, key, principal, crucial, urgently, important, clever, calculated.

This would lead us to the conclusion that a long laundry list of ‘things to do’ in the next year would not be a truestrategic plan.

However, it is logical that all departments and areas of the company would consider each issue’s importance to the corporation and then integrate simple, doable programs, and specific plans, for an overall desired result; which should be tracked.

Decisions taken on ‘action items’ that are too general or unclear will ensure that the strat plan does not get implemented; and now we’re back to the groaning.

Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.

]]>http://www.manageperfect.com/our-blog/strategic-planning/feed/0How to Choose Good Staffhttp://www.manageperfect.com/our-blog/how-to-choose-good-staff/
http://www.manageperfect.com/our-blog/how-to-choose-good-staff/#commentsMon, 13 Jun 2011 06:49:12 +0000http://www.manageperfect.com/?p=179Hiring Just the Right Employees For Your Business Can Be a Challenge Learning how to choose good staff for certain positions in your organization is tantamount to its success. It’s more than education that counts. The culture of a company has to be kept in mind when hiring. In as much as hiring the best […]

Hiring Just the Right Employees For Your Business Can Be a Challenge

Learning how to choose good staff for certain positions in your organization is tantamount to its success. It’s more than education that counts. The culture of a company has to be kept in mind when hiring.

In as much as hiring the best person will pay off in terms of higher business productivity, hiring the wrong person may be really costly because you’re going to be wasting time without getting any returns.

Matching the skill-set you need for a particular position with the right person is not all that easy. And, figuring out how to choose good staff takes more than just a casual interview.

Filtering a list of applicants is a long and arduous process, as assessing their competencies, skills, personal background and related experience takes patience and a special eye for detail. But once you find the person who fits just right, the results are rewarding. Consider utilizing expert professional assistance as you go through your staff hiring process.

The Benefits of Good Staff

Before we run down some important pointers about how to choose good staff, below are some great benefits that a business group will get out of making sure they hire the right people. The process takes patience, but the returns are well worth it.

Other staff will benefit from the new hire’s leadership capabilities or from a synergy of ideas and cooperation

Fresh solution-focused strategies are often brought to the table

Higher rate of accomplishing challenging tasks with less supervision

With such valuable benefits at stake, there is really no reason why a business would not invest in making sure they hire the people with the right knowledge, skills, and personality to match the position. Knowledgeable human resource management groups can provide your business with the guidance that’s needed during the crucial process of hiring employees.

Tips to Help with How to Choose Good Staff:

*Define the job description
Develop a complete analysis of the position’s major responsibilities and deliverables, job expectations, and the necessary skills and qualifications required. This is vital in planning and maintaining an effective recruitment strategy.

*Carefully review each application
Review each job application, resume, and cover letter as it relates to the job description you have developed for the position. Screen each applicant based on your own checklist of qualifications, characteristics and experience. Narrow down your list to your top picks.

*Pre-screen your short list
Save time and energy by doing a pre-screening interview over the telephone. This will give you a better idea of the applicant’s qualifications, character and their personal expectations from the position.

*Ask the right interview questions
The interview is one of the main considerations when hiring. It’s about asking questions, not talking about the company or the position. If you are able to ask the right questions, then you can readily tell who’s qualified and who’s not. Zero in on specific situations and challenges and ask the interviewee for examples of how he or she has dealt with these in the past.

*Background checks are important
Before making that final decision about who to hire, take time to do a background check on each individual you are seriously considering to verify his or her credentials. Sound and positive references are important.

Remember that knowing how to choose good staff requires a step-by-step process of planned activities. Hiring top talent and the best fit for the position ultimately means more profit and higher productivity for your business. Professional human resource and business management groups are trained to provide you with the tactics and approaches to help you get the best out of your hiring process.

Wren Long is a management and marketing consultant. With a long history in senior management positions she has encountered practically every scenario that comes with management environments and marketing issues; and still loves the challenge of making it go right.

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to ManagePerfect and a clickable link back to this page.