30 Rockefeller Plaza Renamed 'Comcast Building'

By Comcast Corporation
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Jul 02, 2015

Last night, 30 Rockefeller Plaza in New York City was officially renamed the "Comcast Building" as new granite pier naming stones located at its entryways were unveiled and the company’s new rooftop signage was illuminated, adding the Comcast NBCUniversal logo to the skyline. The signage features the company’s logo on the north and south facing roof exteriors and the NBC Peacock on the western facing rooftop façade. This is the first time in history that the iconic NBC Peacock logo appears atop the network’s historic broadcast headquarters.

The illumination also has historic significance to NBCUniversal. On July 1, 1941, 30 Rockefeller Plaza was home to the first commercial television broadcast with WNBC (then known as WNBT) offering a lineup that included a Brooklyn Dodgers vs. Philadelphia Phillies baseball game and Lowell Thomas reporting the news from Studio 3H.

Comcast Building is the third name of historic 30 Rockefeller Plaza. RCA, the company that founded the NBC Network, had its letters atop 30 Rock beginning in 1937. The building was renamed for GE in 1988, two years after the company re-acquired RCA. In 2013, Comcast NBCUniversal announced it had purchased from GE the properties used by NBCUniversal at 30 Rockefeller Plaza.

The signage utilizes custom energy-efficient LED lights that mimic the exposed neon look of previous 30 Rock rooftop signs. On the north and south sides, the Comcast letters are 12 feet tall crowned by an 11 foot high NBC Peacock. The western facing NBC Peacock is 18 feet tall.