Whitepapers

Email Best Practices for Government

Email is a form of digital communication that permeates nearly every part of our day. It’s often the first thing we look at when we wake up and the last thing we check before going to bed. We know email is an essential way to communicate with people, so how can government agencies effectively use this channel to improve service delivery?

Public expectations are driving government agencies to modernize their email outreach and engagement. Those agencies that do not adopt email best practices and a comprehensive strategy run the risk of burying their audience in an avalanche of impersonal mass messages. This will make digital communications less effective and cause agencies to miss opportunities to deliver more relevant and useful information to the people they serve.

So, how do you get started with modernizing your email strategy? Find out in this free eBook.

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