Background & Purpose:
The Fitness Council, formerly known as AFIRM, was created to unite fitness industry manufacturers and retailers to help increase fitness participation, solve common issues and provide business solutions.

How to Join:
For more information on joining this council, contact John Peters at 301.495.6321 or at jpeters@sfia.org.

Fitness Council Members receive six free research reports annually valued at $2,100, including the Tracking the Fitness Movement Report which is America’s premier report dedicated to fitness trends and insights

Carol M. White Physical Education Program or PEP - provides grants to drive growth in physical education. Over $800 million in grants given to schools across America, with roughly half of that going directly towards purchasing fitness equipment

The Personal Health Investment Today (PHIT) Act- is new SFIA legislation which will give Americans tax incentives to get active and purchase fitness related equipment