Why truck in fresh produce when supermarkets could grow it on their roofs? That’s the premise of New York startup BrightFarms, which plans to build and operate hydroponic greenhouses on supermarket roofs (see concept art in the gallery) and sell the produce to the stores, reducing distribution time and distance to zero. “The price is never […]

Zero food miles is a hard thing to argue with… after reading of BrightFarms and their plan to install hydroponic greenhouses on top of supermarkets, my thinking travels down two avenues. First: Finally. It’s amazing how so many new technologies sit around until someone has the will and means to put them together and produce […]

the color green! this is inspiring… a fresh and seemingly obvious solution to the issues our society has carelessly nose-dived into. it starts with one company in one market in one city. let’s see this thrive! i see this as a possibility for cities in the bay area; i really hope supermarkets catch on quickly. […]