Neuro Color Design is the method about colors’ psychological effect of how you want your customer to perceive your brand!

You can applied this when:

1. Photoshoot

2. Overall brand development like: packaging (To me packaging is everything, not because the theory or anything, all it’s about is the art works I appreciated lol), store decoration, Social medias etc.

Factors that count as the meaning of person subconscious color perception are 4 of these.

Child hood experience

Relevance

Culture

Context

With these 3 words, hue, chroma, and value, psychologist can tell you specifically what color in what shade, what brightness, lightness mean what, for average world population. So enjoy.

Decreases Perceive loading time means makes people think more, contradict to the right side.

Type of product.. for its function or entertain.

Intended goal: what you want them to do?

Auction VS Negociation

Brand traits: main five traits.

More in detail for Competence type.

Excitement no-means adventure, it means something more exciting 🙂

We man-man here.

Peace and Tranquility are different

We are not ending yet.

Ok. Now we are done for brand trait. It’s time to choose. Tick as much as you want your brand to be. Then pick the highest one and stick to it.

Me and my friend are planning to create a free color chooser for you guys to use it, and in the software would provide automatic Market Basket analysis and another stats too, I’ll put it somewhere on this website. However, I’m considering whether I gonna let every one use for 3 bucks or just open it to everyone for free and receive some donation 😉 because I want to give a chance for every stage of product and every budget of entrepreneur to have access to nice software so that they can have fun with the product they create at no risk. Well, I’ll be working on that, basically just to make sure everyone everywhere can afford this things with 3 bucks.

Hola~ Welcome back folks! It’s 2018 and today is the most fundamentally solid essential transaction analysis you want to have within your company. I swear I will keep it brief but all covered up.

Market Basket analysis works for both online store and in-store retails. It’s a little bit glimpse of data science but a very basic one. It’s the fundamental of recommendation system. It’s not easy but not too hard with your time and effort. It will be harder later when you want to applied it with advance stuff, but there a promise – it’s fun.

We will use R because I personally prefer it more than Python :p. Don’t be scared out of coding, just six lines of code can tell you a lot already, then when you get to have more and more fun with it, your skill will follow. Plus, this article will help you understand things, not to implement thing, but I do provide you some lines of code that I personally perceive them as helpful. If you need tutorial, I recommend you go to Youtube instead.

Let’s start from the basic.

Know the jargon.

Density:Key metric to use as an indicator on the campaign that encourages a customer to buy more. It’s the percentage of non-empty cells in your table. [Code: summary]

Support: in association rules they use ‘Support’ to tell you how frequently an item occurs in the data by percentage. (Code: itemFrequency(dataname[,N1]) multiply it by total number of transaction if you want to see how many times N1 appears)

Note: See for first six items [,1:6]

To look at all items that show up in 20% of transactions use Code: itemFrequencyPlot(dataname, support=0.20)

Show the top 20 support Code: itemFrequencyPlot(dataname, topN=20)

Confidence: a measure of the proportion of transactions where the presence of an item or a set of items results in the presence of another set of items (conditional probability). Let me explain it easier – it will tell you that if they buy item A how many times they are likely to buy item B too compares to A with C and A with D…

Let’s try to find the probability for the customer who buy A and B to buy C mathematically.

conf({A,B} -> {C}) = support({A,B,C}) divided by support({A,B}) = In A and B, what proportion in A and B that contain C.

Easier way: [Code: m1 <- apriori(dataname, parameter=list(support=0.07, confidence 0.25, minlen=2) so the sets that meet these rules will now store in m1.] = any items that have frequency more than 7% and also appear that if they buy it, they are likely to buy another particular products by 25% more of all pairs and we will only look at the transactions which contain 2 or more items.

Lift: The percentage of how much likely the item will be purchase with any other particular item relatives to its general purchase rate. If the lift is 4.70 for product A and B, it means that it’s 470 percent increase or 4.7 times increase of the tendency to purchase product B if customer bought product A rather than the support of B alone.

Here 5 things Market basket analysis can tell you and your boss and how it will benefit your marketing strategy in the future.

Basic indicators for performance or period analysis

Total items sold = Density*Total cell or Density*cells*column

Most frequently bought items and how many

Length distribution (the number of item per transaction)

2. Rule length distribution for the items with high support and confidence

2 3 4

440 240 45

These mean there are 440 transaction that A implies B, 240 transaction that A, B imply C, 45 transaction that A,B, and C imply D in all the transaction that meet our support and confidence.

3. Top support pairs of item (in this example I’ll set top 5)

Code: inspect(sort(setname, by=”support”)[1:5])

{Milk} => {Bread} support: 0.09 confidence.. lift..

{Milk} => {Cereal} support: 0.08 confidence.. lift..

{Milk} => {Coffee} support: 0.078 confidence.. lift..

{Milk} => {Almond} support: 0.75 confidence.. lift..

{Milk} => {Raisin} support: 0.70 confidence.. lift..

People purchase milk with bread in 9% of all transaction.. and you get the idea right? This will tell you how much likely things going to happen.

4 Top confident pairs of item

Code: inspect(sort(setname, by=”confidence”)[1:5])

{Milk} => {Bread} support: 0.09 confidence: 0.3.. lift..

{Milk} => {Cereal} support: 0.08 confidence: 0.2.. lift..

{Milk} => {Coffee} support: 0.078 confidence:0.05.. lift..

{Milk} => {Almond} support: 0.75 confidence: 0.05.. lift..

{Milk} => {Raisin} support: 0.70 confidence 0.04.. lift..

With any items pair with milk, bread covers 30% of all pairs, cereal covers 20%, coffee covers 5%.. and so on. It shows the relevance of two product in terms of complementary good.

5 Top lift pairs of item

Code: inspect(sort(setname, by=”lift”)[1:5])

Try promote product A, maybe product B sales will increase too. However, no-one knows the results before testing, but at least this analysis can give you many clues, many evidence, so you can plan your next step more confidently. You may want to set the goal that you will increase the support of item A for 20% and see if items B support increases too without any effort on product B and how much does it increase – significantly high or just typical swing.

Experiment and Enjoy!

Article about automation will come soon definitely, let me allocate my time for it, I hope my article helpful for you and your company and thank you for your support. Have a magical 2018! 🙂

I will write down the tactics of Neuromarketing that the successful companies already used and became successful. Some are proved by fMRI but some are not. I have already tried some and I would say it 100% worked! It has been so fascinating to me until now. I recommend everyone to apply it with focus group.. tried them on fMRI if you think that campaign will mean a lot to your future profit and if it’s in your budget.

But heatmap analysis also works, the technology allows the marketer to analyze customer psychology without too much cost! it’s nice to see it without caveats. It’s proved that customer-rated a VDO with a very low point during the focus group, but the fMRI showed that their brain actually liked that VDO! To me, the effective and realistic way of marketing research is when your respondents aren’t aware that somebody is watching so their behavior becomes more natural and the results become more real.

Credit card – Don’t cash out of people’s pocket directly(if you’re not new to this method you can skip, but I need to include it because it’s crucial for newbies). We can postpone the payment to a future period if it makes people pay easier. Many websites applied it with consistency and commitment rules by an add to cart button with recommending items and complement products with discount, also as I mentioned it can work with price anchoring and the fact that we human species actually can focus on only one thing, however everybody thinks they can multi-task( me too at some point) well, I already admitted that I can’t multi-tasking. So it’s nice to put the hot sale tag or user recommended tag with eye catchy graphics among those regular price recommendation and yes – deduct from their future money if possible.

2. The reason behinds GDN when its conversion rate and click through rate is far too low compares to paid search campaign is that – your customers are kinda like “I like it, but I don’t know why”. (If you need proof, try on searching neuroplasticity, Sigmund Freud, Donald Hebb, or Carla Shatz. I need to skip that part and go right to its applications). Banner ads, sponsor campaign, giveaway campaign never costs for nothing. The brain rewires along with our experience, so nice key messages and smooth brand experiences are important. Your customer might not remember your brand, but you can make them like it without them knowing why. Just make sure it’s a positive association and if it’s giveaways, make sure your customer will be willing to show your gifts in public because of the more often they(and people who are around them) see your brand logo and your positive message, the more they will like it (subconsciously)!

Now that you know, giveaways and how many times your customers see your ad is important if you are doing digital marketing. it will be easier for you to check that how many times your targeted audiences see your companies’ logo/ key message/story (we’ll talk more about this), but if you’re doing traditional marketing, OOH, be sure that your OOH geographic targets are familiar with your brand. (You then also need another people to check that how many times your OOH is here or there, if you’re serious and not have like tons and tons of budget, when you apply the data you collected with the sales of each branch, it might show a very interesting data about your customers. So collect the data!)

Benefits of collecting: People in these areas buy more than another side of the regions, see if they perceive what kind of ads, what kind of messages, what kind of campaigns they are perceiving. So Real time bidding, realtime predictive analytics, multivariable testing, ads serving to any specific customer and intelligently automate optimizing are all crucial – read about this more in realtime recommender system, we’ll talk about the tables, the relations between the conversions, the ads, the transaction AA, BB, CC, DD…(let’s say N = 35) , N1 contains attribute 1, 2, 3, 4 tends to convert more or click more or read more, or pay more.. etc. .. when they’re served with ad A and ad B. But the customer N2 who contains attribute 2,4,6,7 tends to convert more with Ad C, it’s gonna a be a very long…g article about this because after you get the tables you need to know what to do next. I will explain it very clearly what ones mean later.

N1 = 1,2,3,4 = ads A (generates 30k), ..ads B, ..ads C optimize when it reaches 5-20% people in the audience group, depends on your budget (more about the attributes you can collects in the future and what media can be collected what kind of attributes).

3. Surprise the audience! (finally, I pick this one to be one of this top 5 lists after a very long thought) Don’t do something expectable, clique in the first 3 seconds (if possible 1 s). People, today attention is shorter than a goldfish! I don’t want to admit it too, but yes it’s true if you want to know why you can search it by yourself, I’m sorry but I’m not sure I’ll want to write about this in the future, it’s exhausting to me)

So! if you’re thinking that you wanna be a modern, open-minded entrepreneur, let the new employee ideas fly too! Don’t just trust someone out of their seniority. yes, they have experienced more than a young folk, but if you’re caring about the profits then avoid this mistakes. I actually support the idea that there no authorities in the company. no managers.. no bosses.. we evaluate the work and everything using the real data, so everybody can stop fawning upon their bosses and really work their ass out, do the real work! contribute the real creativity!

So now! surprise your audience with multiple key messages, pictures, sounds, stories. it doesn’t benefit only ‘Non-Authorities transformation’ but also perfect for anyone who wanna try out more than one idea)

(Because creativity and slogan creation needs effort and time, avoid a creative who just pops out their ideas without back up data, it’s dangerous for your budget and it’s the main reason that some company never break-evens if you’re doing the business for fun. it’s OK but if not – just don’t , but if you value pure creativity without backup data, then don’t lie on the job posting that your company value commitment and knowledge and innovative things like that, just tell people the truth that you has an old boring attitude, and are emotional based decision, love people who are talkative, it’s fair for you and everyone! but if your creative is someone like that, it’s not necessary to fire them, just buy them a training program about neuromarketing or consumer psychology, wait and see your profits grow exponentially because when CREATIVE + NEUROMARKETING = THE BIGGEST WIN)

This is not aggressive suggestion, you can choose base on your conditions – what you want to do with the information I provided, just don’t make your employee’s angry and upset, trust yourself and trust them too!

And we will go deeper into ‘Words’ psychological effects later. (so you will know which ideas worth trying and which ones are not)

4. People always crave to understand new things, new information.. If you are selling furniture, try a campaign that let people guess what career the owner of the room in the picture has, maybe a magician, an astronomer, or whatever career that give you the most profit in the past. Give them a gift embedded your logo and positive key message(for their ooh daily life use ) if they are correct, it can be a hundred pieces or four hundred limited amount of your giveaways. Because when they see a new visual stimulus and ‘get it’, their pleasure receptors activate the reward system in their brain. Lucky that the source of pleasure is your brand and your products.

5. Okay, after they already see your positive key message, now let them hypnotize them self too with ‘self-hypnosis’ campaign! In this campaign, it’s the combination of self-consistency, the reward system, and the nature of reptilian brain(how much your customers love thecontrast, ‘only one’ idea, self-imagination, and are selfish). I know there are so many things here, I want to explain more about the reptile brain, but it’s better to be another separate article because it will take a little bit more effort to explain.

To set up the ‘self-hypnosis’ campaign

First, set one big prize! only one ‘BIG’ prize. Why? ask the reptile brain or see why the lottery is very popular in our society. Want to know more about reptile brain now? search it for yourself there are many research and article about it. I need to go on and stick to the topic.

Second, let them have a fun time with the game and contest that let them explain how much your products can benefit their life. Why? because you get motion sickness and seasick. Your body moves, your eyes focus = You get sick! That’s how human works. Now, Imagine if someone takes their precious time to think how your product can benefit their lives, post it, and let the social(another online user) sees it, that’s when the magic happens.

Final important step, promote the winner news. How his/her life is better now with the prize. Oh, this is very fun and exciting process. Why? because we tend to stand up for ourselves, when we see other people get lucky with the prize, we mirror that the next lucky one may be ourselves and Wow, his/her life changes positively in an obvious way! Now, it’s easier to set the campaign next time.

There many articles I wish I will get to write it in the future, this top 5 are just the beginning, there are more and more interesting psychology tricks that you can learn. Remember. The knowledge itself is just the truth, good? evil? it depends on the purpose of its users.

The following is the techniques that I use to optimise my past several Facebook advertising campaigns. The main reason I chose to do the specific things was to serve the purpose that we want to ‘Optimise for Conversion’ or in another word – company profits and appearance.

From my experience ‘impression’ is pointless in term of campaign’s key measurement (if you know how sucks impression is in term of measurement, you can go to the next paragraph), nobody argues this, but if you want to, then you’d rather be prepared for wasted marketing budget. The reason I have to point this out because.. really! for those of you who are marketing but you never runs and looks at your facebook campaign more than six months, please beware when someone you hire give you the impression of your campaign. For those of you who are entrepreneurs please remember that you have to focus on either awareness, consideration, and conversion. I think the ‘impression’ mistaken gonna need another episode, if there’s another possibilities that I see the benefit of writing it in the future. Now please trust me ‘impression’ shouldn’t be one of your focus.

So? What measurement should be using for awareness? ..It’s ‘reach’

But let’s stick with the topic! and begins 5 Ways To Use Facebook Ads manager To Your Advantage. (Thanks to my ex workmates who introduced me this! I love her a lot as she’s kind 😉 lol)

If you follow this you will have any result you want, the first 4 don’t even require any knowledge of advance tool like GTM (sure I’ll have it covered one day soon :))

Sorry I have to start with the thing to do when your campaign stuck and starts to not generate any conversion. We can fix that by exclude generated custom leads (your already acquired leads) and the users who engage with your post or ad within the time running the campaign out of your expanded lookalike audience for any campaign runs more than two weeks. For what?! The answer is to decrease frequency and error. (if you don’t understand this, it’s okay and it is nerd.)

2. Duplicate ads to make multiple testing. You can test like 7-8 header text or a bunch of captions and see which one is the best by duplicate ads, but if you want to test the audience, the location just duplicate adsets (smarter way to test the location is to run it all but by limited budget for an amount of time, don’t get silly and create multiple adsets just to test the reach in New York and Florida ) . More important than the right audience is the right content. I suggest you test the content if you want to try ‘testing’ and are finding the purpose of it.

3. Next, the key indicator that are the most efficient ways to optimise which campaign should stay and which campaign should reduce some budget and which one to turn off that I strongly believe are

Cost per Messaging reply/ cost per new messaging/cost per conversation/cost per post comment/cost per website registration completed(pixel on site)/cost per reach/cost per post share/ cost per check-ins.. etc.

You can customised and add the columns or the indicators you like by clicking ‘customised column’ at the top right of the table.

4. And to do that you need to tweak the table a little bit more by date comparison function. Your campaigns run differently when time goes by so check it out! Turn the compare button on and you’ll see. So you can now decide to increase or decrease budget!

5. Install Facebook Pixel with GTM, create several custom event tracking to track user journey, you will need Facebook Pixel Helper and Simple knowledge of GTM which I will write about it later. Then you can use Facebook Analytics to check the amount of event fire, also, Facebook pixel will help you collect the remarketing audience lists for any specific event that happen. then you can retargeting by exclude the remarketing list of the people who completed the purchase or the any stage of specific user journey experience, message, or offer that you don’t want people in the previous journey to see out of the target audience in your campaign.

I hope you find this helpful, please let me know if you like it, or hate it, why? or if you have any question please ask me in the comment below.

Google Display Network has been one of my frequently used tools for online advertising, you can find this function easily in Google Adwords by going to Select Campaign and choose Display Network Only. There are so many features to explore but today we will walk you through simple practices that I normally do for any websites.

The first thing that everybody should do even you are not running any advertising campaign is to add Adwords remarketing tag on your site. I recommend you to add it anyway because it’s give you a basket of useful data for your later remarketing campaign and it’s free. There are 2 ways to get remarketing list for Adwords, you can either put Adwords tags on every single page of your site or you can do it easier with Google tag manager where all you need to do is put in the ID and the Label.

2. Sizes to run fine on mobile is 320*50 pixels. On any website there are 3 sizes that fit of all dynamic image ads and rich media&video as the following:

728*90 = Leader Board (top, middle, bottom of the page)

300*250 = Inline Rectangle (top, side, bottom of the page)

160*600 = White Sky Scrapper (left, right side of the page)

Note: By the use of text and image in display network collect 40% more conversion than advertisers only using image ads. However, with simple opt-in you have ability to engage with these users across devices which is good according to the fact that 40% of the time that users are online is spent on mobile devices.

Google supply side for advertising is huge, it can reach 90% of internet users worldwide, whether it is news pages and blogs, google websites like Youtube or Gmail and more than 2 million popular sites.

3. Use the Lightbox ads and video true view ads to have the advantages of sight, sound, and motion. For Skip ad you’re only charged when a user has seen 30 seconds or the end of the ad, which ever come first and for Lightbox, it’s a little bit more fancy because there are many templates for you to choose based on the content you want to promote, plus you can choose to pay for engagement or for every thousand impressions that you receive.

The Lightbox templates include:

-Multiple VDOs

-VDO and Image gallery

-Image gallery only(up to 10 images and swipe-able)

-VDO and maps (for this feature you will need to contact Google representative)

-VDO, images, and maps (for this feature you will need to contact Google representative)

You basically will need to

First – Upload you logo in png, peg, gifs in 50*50 pixels and put in logo destination url (UTM recommended)

Third – Add header message (30 characters per line), use at least 2 lines of unique text and each line should be a separate phrase. I recommend you preview the text on various placement sizes, then you can add Header call to action button text and URL (click tracker of course)

Finally – Add display URL, LDP, and Ad name. Note that display URL will not be shown in the ad and match the domain of the logo and call to action button with destination URL. Preview and Save. So now you know the ingredients, have it prepared! You may need to make sure that the style guidelines you pick match your customer company CI. Only pay when people tap or hover to expand.

I think I’m done with GDN blogging for today. In part two we will talk about how to apply GDN with your marketing goals either it’s awareness, consideration, or purchase and brand loyalty, then we will take a look at 3 different targeting view include user intent, advertiser choice, and automation.