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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and >>

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the >>

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it >>

What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic—essential reading.” --Daniel Goleman, author of >>

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, >>

Never Highlight a Book Again! Cram101 Textbook Outlines gives the student all of the highlights, notes, and optional access to the practice-tests for their textbook. Only Cram101 is Textbook Specific, >>

This is the eBook version of the printed book. Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, enterprise >>

This is the eBook version of the printed book.“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability >>