Betty Be Good — a contemporary fashion boutique in Birch Bay Square — offers attractively chic clothing, shoes and accessories at affordable prices. “The printed leggings are our most popular selling item, they sell for $14.50,” said owner Suzanne Smith. Betty Be Good opened in October 2013 and truly is one-stop shopping.

Aside from being a business owner, Smith is also a mother of two young children — a five-year-old daughter and a two year-old son. “My daughter loves to dress herself. Although she does not always match, I figure if I want her to have any sense of style, I have to let her try.” Adding that she loves being a mother. “My son will one day be someone’s husband, so I plan on making him the best man I possibly can,” Smith said as she joked about the pressures of motherhood.

Her caring nature is even helping empower women who were once victims of sex trafficking. She said that two percent
of all sales go into “Betty’s Liberty Closet,” a fund that directly supports women who are survivors of sex trafficking and now live in a Canadian safe house. “The name of the store has two parts, Betty is my mother’s name and Be Good is because we donate to this fund.” Smith also donates clothing to these women that they then can wear and feel empowered in she said. The most memorable story for Smith was of a woman who had to face her trafficker in court. This woman told Smith that the only reason she was able to face her trafficker in court was because of the confidence that she gained by wearing clothes that came from Betty Be Good. “I was thrilled to give her a chance to reinvent herself,” she said.

The clothes that sell at Betty Be Good are always on trend. Smith said that the store gets new arrivals every week. When asked to describe the style of the store she said that it is always changing. “Each collection is different in style. All collections are curated.” The current style in the store Smith called “festival” and includes lots of maxi dresses and blouses with bell sleeves made of lightweight, flowy materials. This festival look will carry over into the fall, Smith said. She added that a more “edgy” look is also coming this fall which will include jewel and burgundy tones, with lots of leather and black lace. The store also offer lots of “basics” which include t-shirts and tank tops that come in a variety of colors. You can find plaid chiffon tops as well as great cardigans. If you need a sophisticated dress for a party, or a stylish outfit to run errands in Betty Be Good is the place where you will find just that, no matter your age.

“I am always considering the needs of 20-year-olds as well as 40-year-olds, because we get them all. What you wear is not about your age it is about your mind set.”