Category archives: PR Interviews

Also known as Client Director of Happiness, Senior Vice President Caroline Andrew has been with New York-based MFA Ltd. (Missy Farren) for more than a decade. In addition to providing strategic council, she deftly navigates media opportunities and Millennial outreach, much to the delight of clients like lululemon, Roxy apparel, Stance Socks and Schwinn Bikes. How did you get started in… More

Skirt PR is a Chicago-based, full-service PR firm that excels in strategic media relations, brand marketing, event planning/execution and social media for clients in a variety of industries, such as beauty, fashion, and lifestyle. Skirt PR President Lauren Berg Donovan was on her way toward becoming a lawyer when a fashion PR internship with Skirt changed everything. How did you… More

Danielle Elderkin has always been exceptionally passionate about two things: writing and home décor (she majored in Magazine Journalism with a double minor in Interior Design and English at Ohio University). She quickly found her calling in lifestyle communications after a few internships in public relations and spent several years working for various agencies before creating Cover Story Communications eight years ago, which she runs… More

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at crosby@prcouture.com.