ABOUT ME

RICHARD CONARD

Marketing Director

Innovative, self-disciplined, and driven Marketing Director with comprehensive expertise in the development and implementation of brand strategy to promote organizational profile within highly competitive markets. Accomplished leader instrumental in the development and realization of a significant internal ad agency within the largest AIDS NGO in the United States. Adept at advancing large and small initiatives, structuring business models ranging from medical care to retail. Skilled in the utilization and expansion of corporate technology footprint to increase efficiencies. Collaborative communicator with 18+ years’ experience working within flexible and remote environments, successfully partnering with internal and external constituencies. Producing transformative change while regularly exceeding mutual business goals.

AIDS HEALTHCARE FOUNDATION • Los Angeles

Align marketing technology to correspond with organizational business goals in conjunction with the facilitation of communication and projects between Marketing and IT. Oversee all automated marketing platforms including MAM, DAM, SaaS, and CRM. Select, evaluate,…

AIDS HEALTHCARE FOUNDATION • Los Angeles

Planned and executed marketing strategies for the world’s largest specialized provider of HIV medical care, its health plan, pharmacies, public health services, and retail chain “Out of the Closet” Thrift Stores. Served as Editor of…

AIDS HEALTHCARE FOUNDATION • Los Angeles

Expanded leadership from that of an entry level coordinator to that of a professional charged with supporting and developing brands for several business lines housed under the company umbrella during a period of growth. Produced…

AIDS HEALTHCARE FOUNDATION • Los Angeles

Promoted the organization and its programming efforts through the conceptualization and execution of marketing content designed for print ad and other visual media campaigns. Developed, scripted, and produced Radio and Cable TV spots while also…

CARAT, ICG • Santa Monica, CA

Engaged with external entities by coordinating schedules for client advertising programs and corresponding with radio and TV station representatives for scheduling information. Monitored buyers projected expenditure and purchase goals to ensure compliance with budget. Researched…

PRODUCTIVITY, INC. • Los Angeles, CA

Administered full range of product publicity including radio and television broadcast product placement, creating radio/TV broadcast segment idea pitches, and researching print/broadcast/online media sources. Adhered to database management standards through the maintenance of an extensive…