Michael Todryk

IWCO Direct

Mike Todryk is a Color Technical Specialist with IWCO Direct, the leading direct mail printer in North America. Mike has been in the printing industry for more than 20 years, specializing in Color Management for the last 18. He cut his teeth in the demanding world of dye sublimation before transitioning into commercial print. Mike became a G7 expert in 2008, helping his company to become one of the very first G7 Master printers that was exclusively dye sub. Mike is the resident G7 contact for IWCO Direct in Minnesota. IWCO Direct just hosted its first industry-wide G7 training at their Chanhassen, MN facility.

Meeting G7® standards can be tricky on any press at any time. What do you do when you are trying to get a G7® shared appearance across 13 different continuous web litho presses, two sheetfed litho presses, 10 continuous web inkjet presses, 10 flexo presses, three proofers, and three color toner devices? Not to mention running more than 20 different paper stocks during any given month just in continuous web litho. Oh, and don’t forget that several of the devices do not even allow you to introduce G7® curves at all. Mike will be discussing how introducing G7® and print standards across all technologies has changed the way that IWCO Direct manages color.