Mr. Newton for Jimmy Choo ‘Stylemakers’

Hi everyone – I hope that your week is off to a great start! You know…this spring I shot the lovely Caroline Issa of Tank magazine in London…and chic journo Jessica Joffe in New York…for the Jimmy Choo 24:7 Stylemakers initiative. (If you follow me on Twitter, you’ll likely have some dim recollection of tweets like this…or perhaps even this.)
I wanted to wait for the initiative to officially launch before posting photos here on my blog…but now that it has launched here are several of my favorite photos from each shoot! We had a video crew with us on each of the shoot dates filming behind-the-scenes videos which I’ve also posted here. The Stylemakers initiative is mostly about you – the real girls who wear Jimmy Choo every day. (Even Caroline and Jessica wore only items from their own wardrobes for the shoots.) You’re invited to create a Stylemakers account and then upload photos of yourself wearing Jimmy Choo shoes and accessories in a way that best exemplifies your personal style. A selection of the photos will be posted on the Choo 24:7 Stylemakers microsite…you can also access the microsite by clicking the Stylemakers tab on the homepage at jimmychoo.com. You can comment on the photos, share them via social media, and shop the look. There’s an interesting Business of Fashion article about the initiative…you can also read more about it over at WWD and elsewhere. I hope you like! xx Mr. Newton

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