Degree level

Tuition

Objectives

This programme has been designed to allow both French and international students, to meet the requirements of companies that operate in an international and cross-cultural environment.

The focus is on the acquisition of operational competencies, such as drafting a Business Plan, while taking into account the ethical dimension. Students are thus immersed in a professional development project in a competitive context.

Taught in English, the programme responds to the growing demand from companies that seek bilingual undergraduates who can handle all aspects of international marketing and business: Business Ethics, Cross-cultural Management, Management, Human Resources, and International Marketing…

Strong Points

To obtain a Bachelor’s degree (accredited at undergraduate level (visé Bac+3) by the French Ministry of Higher Education & Research, and listed on the National Registry of Professional Certifications – Level 2 (RNCP - Niveau II);

To access those middle management positions so much in favour among large groups and SMEs;

To develop professional knowhow, and an awareness of marketing and international business economic issues;

To understand and internalise international and cross-cultural environment issues;

To acquire a proficiency in using management tools;

To benefit from an innovative teaching approach;

To receive personalised support and coaching towards professionalization;