Find the brief and relevant path to the goal line

Keeping with the football theme this week, in order to score, you have to find the best path to the goal line. If you really want to get someone to take a look at your project or idea, learn to craft your initial pitch with only three sentences – not a six-paragraph email.

Do it in this order:

Why should he or she be interested, what is in it for the receiver

How you plan to do it

What qualifies you to do it

You have a much better chance of getting someone to ask for more information if you start this way. From Mashable: Got a great idea? An ad agency believes if the concept is really good, you can sum it up in 10 seconds or less on Snapchat.

Dayna Steele is the host of The Rock Business video series and is The Rock Talk featured keynote business speaker. Success takes more than talent. Dayna delivers the principles and introduces the rock stars who prove that theory every day. This rock radio Hall of Famer is also the creator of 101 Ways to Rock Your World book series. Dayna is a professional on LinkedIn, occasionally snarky on Twitter, and has absolutely no filter on Facebook.