With the wide application of Internet information technology, every industry has been organically combined with the Internet and has gained new development, which is an inevitable trend of social development. Internet financial products are the new products of the combination of Internet and financial industry. At the same time of the birth of Internet finance, China is carrying out financial market reform. In this context, we want to know how its development will be affected. The purpose of this paper is to study the influence of interest rate liberalization on the development of Internet finance. This paper first analyzes the relationship between the internet finance and the interest rate marketization, then analysis the influence of interest rate marketization on internet financial; Finally, an empirical model analysis demonstrates the influence of interest rate marketization on internet financial, the empirical test shows that although a certain time lag, but the money market and bond market is the granger cause of the internet financial. The interest rate marketization will impact the internet financial operations, commercial bank as the conduction intermediary, can make the market interest rates move in same direction with the internet financial interest rates. Therefore, financial enterprises have to adapt to the interest rate marketization and grasp the actively response to the new environment of interest rate liberalization in order to make themselves get better and faster development.

Han Peng, you Yang. Similarities and differences and development trend of financial Internet and Internet Finance [J]. economic research reference, 2015, (2704):31-37

[4]

Feng Wen Tao. Research on the operation mechanism of Internet Finance under the marketization of interest rate: Taking "balance treasure" as an example [J]. Journal of Shanghai Finance University, 2015, (131):64-76.