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Piggyback Your Promotions with Amazon Prime Day

Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.

Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.

Daily Deals

Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.

Here is a customer appreciation email example from Gathre last month:

Survey + Win

So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).

Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.

UrbanStems did a great job of this recently:

Amazon-centric Content

Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.

Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.

Here are some examples we love from Apartment Therapy and Brit + Co:

Takeaways

This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.

What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!