Flip Fails. Condé Nast Reverses Strategy.

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Condé Nast is changing strategies on Flip, its young-teen women social network that launched last February. They announced today that Flip will be “reshaped as a flexible web application designed to live on social networking platform, starting with Facebook.”

Translation: “We give up.” Comscore says Flip has dropped to around 100,000 monthly visitors from a high of half a million in May (see chart). Facebook has, by comparison, 100 million worldwide monthly visitors, or about 1,000 times the audience.

Condé Nast says that they’ll continue to operate the Flip.com website, but development and marketing efforts will shift to distributed applications.

So Flip turns, essentially, into one of thousands of Facebook applications. To date, the Flip application on Facebook has nine daily active users. This smells like deadpool to me.

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Crunchbase

OverviewFilip is the world’s first smart locator and phone for kids - designed to keep families in touch.
When Sten Kirkbak lost his 3-year old son Filip for thirty minutes, it inspired the idea for ‘Filip’: a new type of device to keep parents and their young children in touch. After speaking with other parents, it was clear that there was a need for this type of device to help give children the freedom …