Veteran off-road racer and National Off Road Racing Association (NORRA) Mexican 1000 participant Cam Thieriot has never made any bones about his fortunate and â€śluckyâ€ť life. But on the eve of next weekâ€™s 2012 General Tire NORRA Mexican 1000, Mr. Thieriot has announced a massive charity program designed to challenge Mexican 1000 racers, teams and industry sponsors to raise money for the St. Jude Childrenâ€™s Research Hospital and Ronald McDonald House.

As part of the 2012 General Tire NORRA Mexican 1000 â€śRally For Reliefâ€ť effort, Thieriot has committed a $500 matching pledge for every $500 raised and donated by each team up to 100 contributions. This is roughly the number of entries expected for this yearâ€™s Rally. If these numbers are reached, the joint effort would net $100,000 in charity contributions to these two legendary childrenâ€™s heath organizations.

Scheduled for April 28 â€“ May 2, the 2012 Mexican 1000 will cover over 1,200 off-and on-road miles beginning in Mexicali, Baja, MexicoÂ and finishing four days later in the world-class Cabo Azul beach resort in San Jose del Cabo. Known as the â€śHappiest Race on Earthâ€ťÂ the retro-flavored Mexican 1000 rally is a unique, once-a-year, four-day competitive event that includes vintage off-road vehicles andÂ motorcycles, rally cars, trucks, Jeeps and a number of modern desert racecars and prerunners.

â€śI have to admit that when I created this whole Lucky Sperm concept it was a tongue-in- cheek joke about my life,â€ť explained Thieriot, whose family founded the San Francisco Chronicle newspaper. â€śBut now my focus is to help find a cure for pediatric cancer and other childrenâ€™s diseases, so hopefully someday some of these kids will be â€ślucky spermsâ€ť in their own right. The Mexican 1000 is a perfect way for our sport to give back because I have always felt its true magic was not in being a traditional race, but in our whole community joining up each year in Baja to share something special.â€ť

As a first step, NORRAâ€™s Mike Pearlman pledged the first $500 donation on behalf of his staff and crew. â€śThis is a tremendous blessing to our event, and I encourage every team to raise that $500 donation so Cam Thieriot can match it,â€ť added Pearlman.â€ť I challenge all our entries to call their family, friends or sponsors to help us hit that $100,000 goal.â€ť

All of the contributions are tax deductible. Teams can make their pledges during the Rallyâ€™s Technical inspection held on Saturday, April 28th at the historic Mexicali Bullring parking lot. A special Rally for Relief table will located in the Crew and VIP sign-up tent next to the Tech inspection area.

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