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Navigating Emerging Markets

July 2013

The potential for slow economic growth is expected to hamper expansion
in North America and the euro zone. As a result, multinationals are
consistently turning to emerging markets in search of revenue. Rapidly
growing populations, an increasingly educated workforce, expanding
middle-class incomes, and substantial foreign and domestic investment are
all compelling arguments for corporate expansion in these markets.
In our latest Occupier Insight Report, we discuss the risks associated with
occupancy and expansion in emerging economies. This report identifies
43 countries across Latin America, Africa, the Middle East, and Asia Pacific
where global companies are contemplating expansion. In this piece, we
discuss the key considerations for multinationals when assessing a market?s
suitability for occupancy, identify the economic indicators that should be
assessed in determining risk, and examine the current state and prospects
of the property market.
We hope you find this information useful and informative. Please do not
hesitate to contact Cushman & Wakefield?s Global Occupier Services
leadership, or the authors of this report should you require a deeper
assessment of the trends discussed in the piece.