A useful A-to-Z guide to what matters most in the universe of Don Draper and company

A, Alcohol

A, Alcohol

It seems obvious at this point, but it's worth reiterating: In the world of Mad Men, food is second to booze, which provides its own sustenance to virtually every character. If the series had a slogan, it might be this quote from Roger Sterling: "We drink because it's what men do."

B, Blackface

B, Blackface

Roger Sterling produced one of Mad Men's most cringe-inducing moments when he slapped on face-paint and serenaded his new wife Jane with a Bojangles version of "My Old Kentucky Home." Even Don Draper couldn't help but look away.