Raizana One of "Best Entrepreneurial Companies in America"

RAIZANA TEA CO. NAMED ONE OF THE “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” BY ENTREPRENEUR MAGAZINE’S INAUGURAL E360 PERFORMANCE INDEX Raizana Tea Co. was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ Performance Index, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, Raizana Tea Co. is recognized as a company that exemplifies growth, not just in top and bottom line, but in sustainability and ability to achieve lasting success.

We’re delighted to have been given the opportunity to participate ion the E360 study of the Best Entrepreneurial Companies in America. We are a family company based in Fresno, CA that hand-crafts tea and wellness blends. We love what we do: we believe in simplicity, integrity, and healthy living.

“Those honored have identified a problem, come up with a unique solution, and bravely built their enterprises around it,” says Ryan Shea, president of Entrepreneur Media. “They’ve accomplished new ways of producing sustainable growth and are an inspiration to others who want to fulfill their own entrepreneurial goals.”

Raizana Tea Co. was founded in 2009 as Raizana, LLC. Raizana makes natural tea and wellness blends using unique flavors and fresh high-quality ingredients. The company grew from a small batch operation to having a total 15 blends and recipes distributed in all 50 U.S. states through its online shop and Amazon Fulfillment, as well as through Whole Foods Markets Northern California, and wholesale and private label accounts in Puerto Rico, Japan, and Mexico.

Through in-depth surveys, the team of editors and researchers behind the E360 Performance Index collected more than 250 pieces of data from hundreds of participating U.S. based companies, focusing on growth drivers and challenges, goal setting, resource allocations, and reward systems. The analysis uncovered a subset of companies including Raizana, whose continued success is largely based on superior value creation for their customers, building an adaptive learning culture, and aggressive geographic expansion—making them the most dynamic firms in America today. According to research conducted by the Business Dynamics Research Consortium (BDRC), less than one percent of U.S. businesses expanded capacity three or more years out of the past five. On average, they grew by 41% over the period whereas all other surviving companies lost an average of 4%. Based on the their analysis of 19.1 million for-profit US businesses, sustained growers are statistically more likely to survive and continue to grow over the next five years than any other group of businesses in the economy. “The Best Entrepreneurial Companies identified in the E360 Index are sustained growers, and based on our research, have proven adept at navigating the changing challenges of their marketplace to win new business and grow their output capacity year after year,” says Gary Kunkle, senior research fellow at the Business Dynamics Research Consortium and research partner of the E360 Performance Index.

Through surveys and available data, we've examined hundreds of small businesses and come away with six archetypal sets of practices and characteristics that we believe are representative of most growth companies operating today.The qualifications were simple: Companies had to be domestically owned, privately held, for-profit and have shown net capacity growth over at least two years, with an employee size in 2015 of 10 to 1,000.Below, we examine the traits of Controllers, one of the six archetypes of the Entrepreneur360™ Performance Index. To see the other five archetypes, click here. This group keeps its focus on customers and suppliers. They pay close attention to what’s going on in their markets and do what it takes to keep customers happy. Controllers don’t grow especially fast compared to their peers, but they do grow rather steadily, and work for the long-term.

Key characteristics

Controllers take pains to get the input of customers and suppliers in business planning.

They are careful to establish an annual growth target, and they often match their peers in confidence in meeting that goal.

They constantly research their markets and use the findings to make decisions.

As spring makes its way, we feel the need to stay light and happy; and for that reason, we prepared the PureTea infusion. PureTea has all-natural ingredients with different benefits that help in keeping the body and mind in perfect shape, always with a delicious flavor.