PR Wire

"Asia's largest convention on the business of Mobile Value Added Services in 3G Ready India”

New Delhi, 28th June, 2012: The 12th edition of country’s most awaited and popular telecom event focused solely on the Value Added Services domain, 12th VAS Asia 2012 is slated to happen on 6th of July 2012 at Le Meridien, New Delhi. Velti, a leading global provider of mobile marketing and advertising technology and solutions that enable brands, advertising agencies, mobile operators, and media to implement highly targeted, interactive and measurable campaigns by communicating with and engaging consumers via their mobile devices, is participating as the ‘title sponsor’ for this exuberant event.

Focusing on Velti’s participation at the event Mr. Alex Moukas, Chief Executive Officer, says, “Velti works with more than 75 telecom operators and VAS players across the globe to design mobile promotions programs that attract customers, drive engagement, encourage loyalty and increase revenues. We are excited about our presence in the Indian market and be a part of the paradigm shift VAS industry is witnessing currently”.

We wish 12th VAS Asia 2012 all the success and look forward to some insightful interactions with the industry partners.

The event is another edition in the series of successful VAS events conducted by Bharat Exhibitions (BE), a company which is engaged in offering interactive platform to the Telecom professionals in the form of conference events since last one decade.

BE takes credit in initiating this exciting trend and allured Telecom industry’s attention towards the rising era of VAS in India, prior to which the term VAS was behind the curtains for professionals working under telecommunications gamut. With the advent of VAS Asia series of events in the year 2004, the industry realized the actual potential and future of telephony services lying in the hands of Value Added Service.
Mr. Shashi Dharan, Managing Director, Bharat Exhibitions the organizer of VAS ASIA 2012, says, "VAS Asia 2012 will help in strategizing a strong vision for MVAS landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. This year's event will develop innovative marketing tools for boosting the penetration of VAS adoption in the 3G Ready India. The renowned industry professionals from across the world would share their knowledge."

This time, industry professionals are eagerly waiting for the event to commence. The 12th edition will be an insightful event offering its attendees with deep understanding of mobile advertising , Mobile games, location tracking, mobile banking, content security, worldwide trends in VAS & the implications for India, future models for mobile content commerce & distribution, the role of aggregators, the role of network equipment vendors - who need to understand what features service providers need and tune themselves in the Indian Environment, 3G as a tool for boosting Mobile VAS usage in India, expectations from handset manufacturers for introducing innovative Mobile VAS service offerings & helping in growing the industry.

The event is being supported by Department of Telecommunications Ministry of Communications & IT, Government of India and Department of Electronics & Information Technology, Ministry of Communications & IT Government of India.

About Bharat Exhibitions:

In a world where technology is erasing borders, it is indeed ironical that professionals find it increasingly difficult to maintain peer to peer contact on regular basis. Bharat Exhibitions fills in this space by managing and hosting some of India’s premier Telecom & IT events. We own niche and prestigious conference properties in the new generation technology arena such as VAS Asia, LTE India, Broadband Tech India, Enterprise India, Cloud Computing India, Data Centre India, Green Telecom India and Mobile Payment India. We have a simple mission: Establish & deliver contacts that create value for your business.