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How to automatically add UTM parameters in an ad

A UTM parameter is a tag that is added to the end of a URL which when clicked, sends data back to your analytics platform allowing you to track which campaigns are the most effective.

Use our UTM-tagging tool to simplify adding UTM parameters.

Setting UTM parameters for one campaign

1. Log in to your eLama account

2. On the «Accounts» tab choose Google Ads account

3. Choose the ad campaign for which you want to set the tool

4. Click «UTM-tagging Off» near the campaign:

5. In the window that appears, set the necessary values and click «Turn on»

You can add variables, but don’t delete them. If you will delete [eLama-campaign-name], the tool will stop tracing that campaign name from Google Ads. If you will delete [eLama-link], eLama statistics may work incorrectly.