Thursday, May 3, 2012

HOT COLLABORATION: H&M X Anna Dello Russo

“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential; it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day,”

says Anna Dello Russo.

Famously described by photographer Helmut Newton as a“fashion maniac”, Anna Dello Russo is one of contemporary fashion’s driving forces. With an unparalleled eye,

she has shaped the way we see fashion today through

her groundbreaking work at Vogue Italia,

where she served as a Fashion Editor for over 12 years

working with photographers such as Helmut Newton, Michel Comte and

Walter Chin, and later as the Editor in Chief of L’Uomo Vogue.

Currently holding the role of Fashion Director at Large

and Creative Consultant at Vogue Japan, Dello Russo is a darling of the fashion bloggers, whom she likes to please with extravagant get-ups and countless changes of outfits during the world’s fashion weeks.

Available from October 4, 2012, at the peak of the global fashion weeks tour, in around 140 stores worldwide and online. The collection features jewelry, sunglasses, shoes and bags and a trolley allowing H&M customers uniqueness at an affordable price.