There are not many economic topics that can reach a big audience in the way real estate does. Everyone wants to know how their home value stacks up or what their neighbors sold their house for.

We live in a culture that is suffering from symptoms of 'HGTV syndrome'. People frequently indulge in the practice of watching shows centered around buying and selling real estate and internalize built-in expectations of what a house needs to look like and what features are absolutely necessary.

In Zillow Talk: The New Rules of Real Estate, Chief Economist Stan Humphries and CEO Spencer Rascoff leverage Zillow's massive collection of data to talk about both popular and controversial real estate topics.

Today, more leads are starting their home search on Zillow than any other site – and you know you should be taking advantage. You also know that advertising yourself as a Zillow Premier Agent could help you grow your real estate business - but you’re not convinced.

This is a common position to be in as an agent in today’s marketplace; that is, one of uncertainty. Why? Because while you know that Zillow can expose you to leads and sell you as an agent, it’s up to you to maximize the benefit (or ROI) of that exposure. Stated more clearly, there are no guarantees!

Before you dive into the world of Zillow Premier Agent Advertising, you need to learn what you must do to effectively grow your business as a Premier Agent – and this post will teach you exactly that.

It’s no secret that Zurple (a founding Zillow Tech Connect partner) is a huge fan of Zillow’s Premier Agent program – but why are we such big supporters? There are literally dozens of reasons – but for time’s sake lets take a look at five of the biggest agent benefits.