KYN Demo Day

KYN, a startup “accelerator” program was designed to coach startups through a program to help them succeed. Each startup team comes in with a pretty good idea, and in theory, leaves ready to hit the market. We held a Demo Day at the end of the program, where the teams presented their business to a crowd of people. They were investors, press, and others from Jacksonville’s startup community. These were materials that I designed for the event, which centered on that idea of transformation, “The Path From Good to Awesome.” I used visuals of winding paths on top of topographic maps of Jacksonville to communicate this idea. That concept was executed across everything from event invitations to directional signage.

KYN Demo Day

KYN, a startup “accelerator” program was designed to coach startups through a program to help them succeed. Each startup team comes in with a pretty good idea, and in theory, leaves ready to hit the market. We held a Demo Day at the end of the program, where the teams presented their business to a crowd of people. They were investors, press, and others from Jacksonville’s startup community. These were materials that I designed for the event, which centered on that idea of transformation, “The Path From Good to Awesome.” I used visuals of winding paths on top of topographic maps of Jacksonville to communicate this idea. That concept was executed across everything from event invitations to directional signage.

The event’s theme was first introduced via invitation. Large, cropped type lockups gave us a bold, larger-than-life tone that I pushed throughout the implementation of the brand.

Each invitation included with a short personal note. It allowed us to speak to our guests directly and tailor the conversation. It added a nice personal and thoughtful touch, which was a theme we pursued throughout the event experience.

Our strategy for educating our guests about our startup teams was simple: we basically borrowed the idea of a trading card. Each one features a team, their story, value proposition, and recent milestones.

In another attempt to add a more personal tone to the invitations, we rubber-stamped and hand-addressed every envelope.

We designed a custom-built responsive website that communicated all of the event information and captured RSVP's.

Our event guests had immediate access to the teams, their unique value propositions and business offerings. This was a good opportunity for us to reinforce a more personal approach while at the same time, providing valuable content to our guests.

I designed and built these directions signs made of plywood. They were designed to hold sheets of plexiglass that could be repurposed for other events by switching out the vinyl decals.