The new policy was outlined in a blog post, written by Facebook product management director Rob Leathern.

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings (ICOs) or cryptocurrency.

Leathern said Facebook wants its users to continue to discover and learn about new products and services through Facebook ads without fear of scams or deception, claiming many crypto-related finance companies employ these underhanded tactics to lure potential victims.

Members of the social network have likely encountered ads pitching ICOs, too-good-to-be-true investment returns and financial rewards for early participation. Other ads include investment advice for crypto traders.

Facebook says the policy is intentionally broad, to better detect deceptive and misleading practices. The rules will be rolled out and enforced on all platforms including Facebook, Audience Network and Instagram.

“We will revisit this policy and how we enforce it as our signals improve,” Leathern said.

“This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook.”

The Facebook community is encouraged to report any content that they believe violates advertising policies. This can be done by simply clicking on the upper right-hand corner of the ad and filing an online complaint.

Facebook just announced its Facebook Gaming pilot program for video game livestreamers, offering a suite of tools to stream incredibly high quality gaming videos on Facebook, Instagram and Oculus virtual reality.

This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade. Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

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