I can’t tell you how many nights of sleep I’ve lost because I just had to finish the book I was reading. What secrets do Gillian Flynn and Andy Weir know that hooks me so profoundly right from the start?

All bestsellers share a number of common features. The bigger the bestsellers, the more of these features they have in common. Make sure your novel has most of these 12 features and you will set yourself up for hitting it big.