Marketing Strategy Process

Project Kick-Off

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

Research & Analysis

As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Engagement Plan

Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience, and define the KPIs that will help us track and measure the results of your marketing campaigns.

Creative Concept Development

We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

Activation Plan

Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.

Meet Our Marketing Team

Client Partners & Account Directors

Client Partners and Account Directors work together as advocates
for your brand and will be your main points of contact at Major Systems.
They are here to help you understand the value of digital growth and will guide
you through your project from beginning to end.

Designers

Designers will collaborate with both the Strategy and Marketing
teams to create online and offline advertising collateral that
works universally with your brand image.

Marketing Strategists & Marketing Directors

After conducting detailed competitive research, Marketing Strategists
develop a foundation for your marketing campaign by forming a cohesive
strategic plan. Marketing Directors will then lead the marketing team in
executing the campaign and maintaining consistency across each channel.

Marketing Managers

Marketing Managers work with a Marketing Director
to oversee a talented team of Specialists to run your
marketing efforts. They will organize, implement, track,
and deliver insights on the results on your digital campaigns.

Digital PR Specialist

Our team of Digital PR Specialists work with industry
influencers and media outlets to strategically leverage
your products and services to increase brand recognition.

Content Specialist

Content Specialists collaborate with all channels
of digital marketing to create compelling copy that speaks
to your audience, while consistently matching the voice of
your brand.

Social Media Specialist

Our Social Media Specialists manage all of your
social media profiles while strategically working to
increase overall customer engagement, brand awareness,
and website traffic through these platforms.

SEO Specialist

SEO Specialists identify opportunities to increase search
rankings for clients, and work with developers and marketers
to maintain best practices while implementing strategies
that can achieve that goal.

Email Specialist

Email Specialists manage your email marketing campaigns - from segmenting
lists and organizing databases, to working with designers
and developers to bring creative newsletters to life.