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I normally shy away from stories about the crowded and, to this point, spectacularly unsuccessful field of untethered personal health records, but one got my attention this week because of the names it’s just attracted.

Box, a cloud-storage company that offers something similar to Dropbox or Google Drive, has hired former White House CTO Aneesh Chopra and former Allscripts CEO Glen Tullman to, according to VentureBeat, “help the company push into the notoriously tricky health care vertical.” That’s an understatement. (Full disclosure: I serve on the advisory board of Health eVillages with Tullman, but I’m not in regular contact.)

Those hires bring instant credibility, though not necessarily success, and shows, as I’ve said before, that untethered PHRs might stand a chance once providers start addressing the patient-engagement requirements of Meaningful Use Stage 2. Emphasis on “might.” To date, nobody has found a way to get more than a small handful of patients to control their own medical data via PHRs.

Chopra — who once was managing director of the Advisory Board Co. and led open-data efforts as secretary of technology in Virginia prior to joining the Obama administration — and Tullman know the health IT business better than most, but I still cast a skeptical eye on any PHR company until they prove to me they can capture a market. None ever has.

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