Market Trends Research

In order to effectively market, you need to understand how your industry is structured, how it’s performing, and how it’s changing. To help you find this sort of information we provide sources that contain industry surveys or provide product market share statistics. In print, we offer a comprehensive, up-to-date series of industry guides (Plunkett’s Almanacs) by industry, such as biotechnology, apparel, e-commerce, etcetera. Our databases are also great sources for industry and market trends research. The “Industry Overview” feature in our Business & Company Resource Center database is especially helpful, as are industry overviews in Mergent and Ebscohost's Business Source Complete.

Guide to Special Issues & Indexes of Periodicals. Special Libraries Association.

Trade Periodicals -- Online Resources

Magazine articles are often the best source of current market information. You can search for relevant articles on our online databases. Look for an Industry Overview on a particular industry or for subject subdivisions such as economic aspects, forecasts, market share, statistics. Investment analysts' reports on an individual company will also provide valuable industry information.

Currently the best resources for market research are:

Business and Company Resource Center Search under Industry for an overview on a particular industry, or for subject subdivisions such as economic aspects, forecasts, market share, or statistics. Investment analysts' reports on an individual company will also provide valuable industry information.