This blog discusses: SEO (search Engine Optimisation), social media and the marketing power of combining your web site, your blog, your Twitter profile and your FaceBook page to function as a collective unit with your other advertising and marketing efforts. The common term for this is FUFISM or Functional User Friendly Integrated Social Media

Saturday, June 11, 2016

SEMANTIC FOOTPRINTS are powerful bread crumb trails that lead to your online work, and leave evidence for search engines to discover where your expertise and interests are exposed to the world, so that these may be added to their database in ways that search engines are able to use this info in their algorithms to ensure that your online content is matched to your areas of expertise for purposes of crediting your onlie.ne content with both author and publisher expertise values. this ensures that your work gets the attention it deserves within the SEO (Search Engine Optimization) space

SEMANTIC TRUST and SEMANTIC FOOTPRINTS are becoming ever more important in terms of SEO (Search Engine optimization) as Search Engines improve their ability to identify individuals and the niche where they are knowledgeable or have some expertise

Authors, contributors and publishers that have not yet started to make use of this in terms of their branding and marketing tactics need to evaluate this and see how this should be used in terms of their online Marketing strategies where SEO is important to ensure that HIGH QUALITY traffic is driven from all search engines to your online business pages.

SEO or Search Engine Optimization is not only the in-page stuff but also includes off pages stuff as well as off line marketing such as newspaper marketing and radio advertising. I have blogged about this before here

FUFISM or Functional User Friendly Integrated Social Media is a marketing philosophy where SEO and Social media are the two primary concerns when doing all online marketing.

These two issues of SEO and Social Media should work as a team to inform your other marketing tactics about the value of specific semantics and related terminology that should be used to influence your intended target market to use your selected keywords and related terminology in their online searches for your online content.

SEO has changed over the years from purely a string function to now include a host of new issues and comes in three parts
1) #IPSEO or In Page Search Engine Optimisation
2) #OPSEO or Off Page Search Engine Optimisation
3) #OLSEO or Off Line Search Engine Optimization

the first two (IPSEO and OPSEO) are well known and used extensively however the third option here OLSEO or Off Line Search engine Optimization is not clearly understood though it is widely used (unknowingly) by a large section of the marketing industry. The issue with OLSEO is that most folks do not connect their offline marketing with their online marketing and treat the two as separate entities, which have no relationship at all. this is how ever rather short sighted, as the off line world is where your marketing, sales and front end office staff actually connect and communicate eyeball to eyeball with your customers who are the core of your intended target market audience.

The off line environment such as news paper and other print marketing gets your intended target audience ( customer base ) to use your selected keywords and other semantically related terminology when search for your products services or information within the online environment.

This means that one could nearly replace ONLINE MARKETING with SEO

SEO has really changed drastically since the introduction of the GOOGLE HUMMING BIRD ALGORITHM, but most marketing staff have no clue that #GOOGLEHUMMINGBIRD actually exists and even less know what the #HUMMINGBIRDALGO does.