During this high energy and highly interactive session, we?ll take a look at a small business social media readiness quiz, a case study: Shopify's UNICORN system (tool created to communicate, collaborate, and compensate their employees), strategies (selecting theright platform (s), creating compelling content, engaging your audience, and some tools for monitoring your social influence (Klout, Argyle Social, etc.) I might also be able to get the CEO of Shopify to talk about the UNICORN system via a live feed (he?s in Canada).