So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Facebook looks to sink its teeth into WhatsApp, the popular messaging service with over 450 million active users. This was confirmed after a form was filed with the SEC today. The acquisition is partly due to the shared vision of both companies to connect the world with more core internet services. The deal will help Facebook…

Quick! Finish the end of this sentence: “The Winter Olympics are…” Exciting? Entertaining? The only thing on TV this week? It’s been easy to get sucked into the drama of the world’s top athletes competing on an international stage with a number of story lines emerging as the games unfold. Whether it was Meryl Davis…

Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in your speech, he told me. Name names. The more people, the better. I couldn’t have agreed more. I…