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Apparel E-commerce Business Formats and Concepts

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Online apparel stores are grooming in India. In the online marketplace there are many big players as well as small sellers like individual designers. Now e-commerce business is not only selling ready-made garments online but the apparel business has taken many different forms to provide end-consumers a new experience. At the same time there are entrepreneurs who are exploring new things with internet and IT solutions. Many e-commerce businesses only focus on niche products to provide best designs and variety of designs in the specific niche as per customer’s test.

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Are you interested in staring online clothing business? Read this post to learn various formats of the apparel e-commerce businesses and business concept.

#1. Businesses having own e-commerce site and sell designs by posting web catalog:

This type of e-commerce businesses either outsource inventory (apparel) or garments are made by the same company. Most of the international brands have such e-commerce business. Like Trendin.com, Yellowfashion.in. Many exiting garment manufacturers (exporters) are joining in the online market place by introducing own brands and selling their products online.

#2. Business owners take 3rd party services to create online store/ mobile store and sell designs.

Like Shopify.com, zepo.in provides services to small size business (brands) to sell their product online. Service providers handle payment gateway, and shipping responsibility. In this case, product promotion and marketing can be done though the service provider. Being an entrepreneur create your own store by using online tools line.

#3. Online market place:

To reach wide range of customers you can choose online market place and sell your apparel products. Flipkart, Amazon India, Snapdeal, Shopclues are few example of online market place. Sell your apparel product on major e-commerce portals. Many manufacturers (small size) those don’t have their own e-commerce site and could handle such thing, choose online marketplace to sell their products. Even big brands are selling their product through these online market place.

#4. Multi-brand online stores:

E-commerce sites Those sell only fashion products (majorly apparel products) for various existing brands. Like Jabong (Fahion products) and Myntra

There are many other ways to start an e-commerce business for selling apparel products. In this post I have shared few business concept – they are not just selling apparel products but also involving customer to design the products.

#5. Custom Print T-Shirt:

In this business format, the site allows customer to upload and edit the t-shirt design (for print and embroidery design on the t-shirt, polo or in other apparel products) and select the base color from the available color options. The e-commerce company print the desired design on the blank t-shirt and send it to the customer.