Pedestrians are putting themselves at risk as Phoenix Initiative work continues apace in Coventry.

The city council's development directorate say that people are ignoring road signs and footpath directions at their peril as developers Balfour Beatty undertake construction work in Fairfax Street.

Work started on building the ambitious Priory Place development, which includes 85 apartments, cafes, bars and restaurants, at the end of last month.

With temporary traffic arrangements expected to remain in place over the next three weeks, council officers are warning the public to heed the pedestrian diversion routes by Sainsbury's, Gala Bingo and Pool Meadow bus station.

A city council spokesman said: "We would like to highlight to pedestrians using the area that they are putting themselves at risk by choosing to ignore these warnings that are located for the safety of all pedestrians."

Priory Place, part of the #45 million initiative, is being built on the site of a former multi-storey car park, encompassing 10 acres of land between the back of the cathedral and the city centre.