Yahoo, Microsoft To Change Privacy Policies

Pressure from the European Union has Yahoo and Microsoft changing their privacy policies, according to the Financial Times.

“The Article 29 Working Party, a group of national officials that advises the European Union on privacy policy, last month said it wanted to investigate how long companies such as Yahoo and Microsoft keep data on individuals who use their search engines,” FT.com reported.

“We are talking to customers, to the industry and government officials about this, and intend to provide an update in the near future which will more directly give the time frame,” said Brendon Lynch, privacy expert at Microsoft.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.