Prior to joining The Times in 2006, Loretto served as publisher for several Business to Business titles within the Retail/Consumer Product Goods industry. He received his BA in Economics at Stonybrook University, has attended executive media courses at Northwestern and is a veteran of the United States Marine Corps.

[IN 0301] - Part 1: Introduction & Contribution (2:49)

Chris Loretto; director, interactive media, product development and marketing; The Times, says, in addition to providing news and information to its region, a key role for his newspaper is community involvement.

[IN 0302] - Part 2: Skills & Preparation (3:59)

Chris Loretto; director, interactive media, product development and marketing; The Times, says his central concern is how his newspaper uses technology “to reach real people.” He says the key to success is “being well-known in the community and being [recognized as being] a part of it.”

[IN 0303] - Part 3: Strategic Changes (5:32)

Chris Loretto; director, interactive media, product development and marketing, The Times, says the Times is “not married to any platform [including print], per se.” He adds, “We try to leverage the platform to tell the story in the best possible manner.”