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How to Apply:
-Shampoo hair with Kiehl's Sunflower Oil Color Preserving Shampoo
-Rinse and apply a generous amount of conditioner to hair, especially the ends
-Gently work through the hair and leave on for two to three minutes
-Rinse with lukewarm water. Style as usual

A-prih-kaht KUR-nuhl OY-il

Apricot Kernel Oil is extracted from apricot kernels and has a very high Vitamin E content (aiding fast absorption) and is a trygliceride composed of 75% oleic acid and 20% linoleic acid, and unsaturated fatty acids esterified with glycerin - similar to avocado oil and sesame oil. Found to be highly compatible with the skin. Apricot Kernel Oil moisturizes and softens skin while helping retain clarity and suppleness.

SUN-flah'-wur OY-il

Sunflower Oil contains beneficial amounts of Phospholipids as well as high concentrations of Ceramides. Its strengthening and protective agents help to further nurture and condition dry or damaged skin. The resilient Sunflower extract is also known to care for sun-exposed and aging skin as a result of environmental aggression.

Best Answer:I also have naturally red hair that over time has faded to a drab shade of reddish brown, I now use Clairol Nice and easy to brighten my natural color and I have been using this sunflower clor preserving shampoo and conditioner, I found that the color stays more vibrant for a little longer, as far as preserving natural color, I don't see that promise being made, and when you find it please let the rest of us aging redheads know.