Road Lyfe is the travelogue and professional alias of Adam Smith, one of my best friends and my favorite photographer. Earlier this year Adam made the life-changing decision to sell everything he could and pack up the rest, buy a eurovan, and travel the world documenting nature and the personalities he encounters on his journey.

After creating a simple one-pager for Kansas City icon The American, I’m proud to say that we’ve just entered the development stage of a new, robust site for this one of a kind KC restaurant.

Along with the site design came an opportunity to revisit The American’s branding. It’s an honor to work with one of KC’s most iconic restaurants and I can’t wait to show you all the final product when launch rolls around. In the meantime check out some of our preliminary sketches and explorations.