Food Pyramid Chain to Promote Government Guidelines

RPCS, which created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma, plans to use the government’s dietary guidelines for healthy eating as part of its promotional strategy.

SPRINGFIELD, Mo. — RPCS here, which created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma, plans to use the government’s dietary guidelines for healthy eating as part of its promotional strategy. According to Nicole Taylor, marketing director for the 44-store company, “Everyone is familiar with the government’s food pyramid, so it made sense to bring the concept to the retail level by offering customers everything they need in a big food store while giving them helpful information about making healthy choices for their families.” The nine Food Pyramid stores will make kiosks available to give customers the opportunity to get a personal program they can follow to achieve better health, based on age, height, weight and level of physical activity, Taylor said. Aisle markers and shelf tags will be color-coded to help people locate specific categories in their personal food pyramid, she explained, and signs throughout the store “will put less emphasis on merchandising and more on education.”