In the latest GWC video on YouTube, Matt Cutts, Google’s head of Webspam team, is answering a question about the future of search in the next few years.

According to him, search as we know it today is nowhere near done.

He explains that Google’s main ambition is to index more kind of contents, such as books, online calendars, and everything “in the cloud”.

He ended the video with a few words about mobile search. Since there are more than 4 billion mobile phones in the world versus 1 billion desktop computers, he sees a lot of potential growth in that area of search. “You’re going to see all kind of changes but mobile is going to be a big part of it”.

Let’s look forward to it.

Source: Google Webmaster Central Channel on YouTube.

Posted by Nadir
on Wednesday, December 2nd, 2009 at 3:55 pm.

30 Responses to “Matt Cutts on the future of search: “Mobile will be big””

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With the world rolled into another year, the industry watchers have started to talk about the new internet marketing trends that are going to rule the market in 2010. Of all, e-mail marketing is receiving the maximum attention. The businesses across the industries and across the continents have only one goal in mind and that relates to maximizing their gains in the post-recession world. 2010 is going to be a very important year for the enterprises and so the businesses are expected to make lot of investment in the promotional campaigns.

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“Searching is a never ending process.” And it will increase day-by-day. So it’s a challenging task to fullfill the needs of the users., who always seeks something new on the net. Useful information and a good video to watch.

Even though mobile devices (and mobile websites) are one of the hottest and most blossoming trends in the world, U.S. marketers are still behind in converting their websites, according to Ipsos iSay, one of the most prominent and respected research companies.

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Behavioral retargeting emerged to be an extremely viable
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The Arizona Republic published an article on January 2nd,
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says Chad Little, CEO of Fetchback, Inc., â€œIâ€™ve been in the
industry for a long time, and itâ€™s arguably as good, if not
better, than paid search, and paid search is at the top of the
heap.â€