Jami Edgington is the web content strategist at Everyday Sleep, which launched last spring. The former local branding executive now spends her days scouring the Internet for information to help everyone from working professionals to students to newborns (and their parents) get more sleep.

Roughly 50 million-70 million adults in the United States have trouble sleeping, according to a 2006 Institute of Medicine study, and there’s plenty of information available online. The problem, Edgington says, is that content is scattered across multiple sites and typically is presented in a dry, clinical format.

Everyday Sleep leverages that existing content and boils it down to digestible nuggets of information on its bright, cleanly-designed web site, while linking back to the original content provider.

Everyday Sleep, designed to inform and connect users, is divided into four categories: Diet and Nutrition; Health and Fitness; Mind and Spirit; and My Space, which includes links to products and forums.

Did you know, for example, that dark chocolate helps relax your mind and body? That people with blue rooms get the most sleep? That you can buy pajamas which, when scanned with a smartphone, will launch an interactive bedtime story?

“Our goal is to create a lifestyle brand around sleep so that you’re thinking of it when you make your daily choices,” Edgington said.

Edgington is currently focused on building traffic to the site. Ultimately, she hopes to develop strategic partnerships and create a forum where users can interact with doctors, other experts and each other.

“We’d like to connect those Americans who have trouble sleeping so that they can talk to one another and see what works for them,” she said. “We want to be the go-to place for all things sleep related.”