Both the new games and the central location to find them will appear in 2012, says Qualcomm, although there are already some Android games available today in the GamePack, which launched in June. These software titles are specifically optimized to take advantage of the graphics capability in Qualcomm’s new Snapdragon chips, now available in four performance brands called S1, S2, S3 and S4, the latter being the most advanced.

The fact is, it doesn’t, and it sets the precedent for even more component fragmentation in the future. Imagine if certain Android applications only ran on touchscreen displays made by Samsung and not those from LG, for example? Heck, most consumers don’t know — or care — who made the display, or chip, for that matter, on their device. In another industry, say for automobiles, this situation would be akin to choosing a car that can only drive on certain roads if it has a particular engine.

Qualcomm isn’t alone on this path: Nvidia, one of Qualcomm’s largest competitors, offers similar software and a storefront for Tegra-optimized games called TegraZone. I didn’t like this situation when Nvidia announced it earlier this year, and I don’t like it any more today.

Ironically, Qualcomm is holding an analyst day on Wednesday, when it will continue to push out news and talk about its chip portfolio. One such future product that could be running on Qualcomm chips is a new smart TV, according to CNet. Let’s hope a Snapdragon TV doesn’t have access to exclusive channels and connected apps.