This has been covered of course over and over again by designers and fashion writers expounding the virtues of ‘normal’ sized women, but we know for a fact (and having worked with designers and photographers for many years back) that models are more or less by definition tall and thin. Yes there may be the odd moment when models are allowed to have a little flesh on their bones (H&M’s recent campaign – courtesy of Huffington Post) however when we get back to the reality of selling clothes online this is what you get – most of the time. And absolutely no disrespect to H&M who have great clothes at great prices but this model to my mind is too thin.

How thin is too thin is not really a great question, as thin is too thin. Slim is fine. Curves on a toned body are wonderful (and if you look at H&M’s plus sized model she’s not only very tall but also toned) These red carpet dresses from Net-a-Porter.com are shown off on slim, yes, but womanly models.

Anyone who has discovered that they can eat healthy food in reasonable quantities and work out has worked out for themselves how to be thin/slim. It really isn’t difficult. But some celebrities and models set a seriously bad example. They too have been sucked into the ‘you can’t be too thin’ way of thought. Oh yes you can.

Everyone should be aware of their weight, eat enough of the right foods and go to the gym regularly……..I’m saying this totally tongue in cheek but you know……it’s the right thing to do if you want to look great in anything from a red carpet gown to a pair of shorts on the beach. And who doesn’t?……..