MARKET SOLUTIONS

SPECIALTY

We deliver the right label solutions to get your product noticed on shelf.

Multi-Color Corporation (MCC) is the global leader in label solutions for the Specialty market. Whether its improving your brand equity on shelf or meeting regulatory label requirements, we work with you to find the right label solution for your product line. Our consultative approach from concept to finished container ensures the recommended label solution matches your prioritized label needs from price, functionality and performance, to the product’s overall appearance. MCC produces an extensive range of label offerings through a wide range of processes all going through 100% inspection to meet your business needs.

Contact us to learn more about our proven technology, innovation, value, and service that support many of the best brands in the world.

CASE STUDY

2PLY CUT AND STACK LABEL

MARKET BACKGROUND
In the lubricants market, print type is having to be reduced as a result of the growing amount of regulatory and safety information required to be printed on the label.

CHALLENGE
Many client production operations are set up to run only certain types of decoration technology. In this case, the client was set up to use only Paper Cut & Stack Labels and was not able to apply Pressure Sensitive Labels without placing additional application equipment or changing the supply chain to redirect the bottles to a contract decorating site at another facility.

SPECIALTY

MARKET INNOVATIONS

Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and process to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.

HEIGHTEN TACTILE EFFECT
Marketing concept is to sell the idea of special engine lubricant for vehicles constantly in heavy traffic crawl. To create a unique effect that could interact with consumer by feel the roughness of engine if DO NOT use this lubricant. The heighten tactile effect is printed using DW screen mesh where ceramic SLG E-spheres is added to create a coarse texture when you run your finger over it.

SCRATCH AND SNIFF LABELS
Labels that carry a printed scent draw consumers to interact with your packaging. For a unique multi-sensory experience, scratch and sniff labels give your customers the luxury of testing out the scent of the product before purchase. Give your customers the opportunity to be captivated by your product’s fragrance when it matters- at shelf.

A SELECTION OF OUR CLIENTS:

SPECIALTY

OUR LOCATIONS

Multi-Color Corporation services the Specialty markets around the world with business interests in the North American, Latin American, EMEA (Europe, Middle East and Africa) and Asia Pacific regions.