Brand Definition. New Website.

Our new fully-functioning website for Equita's High Court Enforcement business quickly met the company’s twin objectives of increasing overall traffic and improving customer engagement. Our new identity has given Equita increased presence within a crowded market, while cementing its relationship with parent company Capita in the minds of clients, customers and competitors.

We began by helping Equita to redefine its business proposition, focusing on its 140 years of experience in the industry to underpin its entry into the HCE market. This strategic review informed our new logo and High Court Enforcement positioning and brand identity for Equita.
We then translated this creative work into the new website, with all design, build and copy completed in-house at Clearsilver. This ensured consistency in thought and execution throughout the project, and made the whole process quicker, more efficient and more cost-effective for the client.

In 2014, civil enforcement firm Equita asked us to recommend ways to help it launch its new High Court Enforcement (HCE) service. The company wanted a specific identity, creative style and tone of voice for its HCE work, while remaining closely aligned with the Equita brand. It also asked us to evaluate its current positioning, and all on and offline collateral, to ensure clear and consistent links with parent company Capita.

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Brand Identity

Website Design

Website Design

We were delighted with Clearsilver’s approach to our brief. Launching a new service in this complex market is challenging. As a key partner the team delivered against all of our objectives. An easy, accessible team to deal with, we’d definitely recommend them to other B2B clients.

Paul Sharpe, Sales and Marketing Director, Equita Limited

Website Design

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We set up Clearsilver Brand Marketing in 2006, having spent our early careers with UK Top 50 agencies, building some of the world's best-known FMCG, pet care and other consumer brands.