Paloma is a public limited company with a more than 140-year tradition in the manufacture and marketing of hygienic paper products in Europe, and is the market leader in South-East Europe. The company has four divisions and is predominantly export-oriented. Our annual capacity is 72,000 tonnes of hygienic paper, which is processed into toilet paper, kitchen towels, napkins, tissues, universal towels, industrial towels, medical towels, folded toilet paper packs and toilet paper packaged in maxi rolls. The product range also includes parent reels and paper dispensers.

Paloma's strategic focuses:

focus on the Paloma brand,

focus on key strategic markets,

premium positioning,

manufacture of high-quality hygienic paper,

focus on the manufacture, processing and marketing of hygienic paper and hygienic paper products.

Brands

We market our products under the Paloma brand, which is well known in the region. The main sub-brands are:

Paloma Sensitive Care,

Paloma Super Care,

Paloma Deluxe Care,

Paloma Multi Fun,

Paloma Exclusive,

Paloma Elite,

Paloma Style,

Paloma Joy,

Paloma Classic,

Paloma Natura,

Paloma Junior,

Paloma Professional.

As well as our own brands, at Paloma d.d. we develop and manufacture products under the brands of leading retail chains throughout Europe.

Business policy

Our business policy, which is supported by all company employees and external contractors, provides a framework for the continuous setting of objectives and programmes for improvement, ensuring we are committed to fulfilling individual objectives and providing added value to investors. This policy is available for consultation by all interested parties.

Key elements of the business policy:

Our brand.

Paloma is a strong brand, and it is by focusing
on the brand’s potential and added value that we are able to increase the share
of Paloma brand products sold. Our customers are the key to the success of our
business and we strive to be their brand of choice on our markets. Our product
and brand development efforts make long-term growth possible, which works to
the advantage of our customers – and therefore also to the benefit of our
employees, owners and the wider community.

Our markets.

With our focus on key markets, we have
increased our market share and Paloma’s visibility prominence on all the
markets where we are present. We adapt all our processes to suit market
opportunities and current circumstances in the sector. We strengthen our
competitiveness by identifying opportunities on different markets, reacting to
them and forging a strong partnership network based on mutual cooperation.

Our development.

We are the leading experts in the production,
conversion and marketing of hygienic paper. Investing all our efforts into
these areas, we undergo continued professional training, encourage creativity
and transfer our knowledge and experience to our colleagues. In cooperation
with market experts in areas that support our core business, we are able to
bring new knowledge and increased operational efficiency to our company.

Our quality.

We aspire to excellence at all levels, both in
terms of all our dealings as well as the range of high quality products we
offer. We maintain the highest standards of quality and health and safety at
work while constantly searching for new ways to reduce emissions and
environmental burdens. Our dermatologically flawless products are made from
high quality materials from reliable sources. Through our constant improvements
to processes and products, we are able to offer our employees, partners and
customers healthy, safe and innovative products and a stable business
environment.

Our attitude.

Paloma is held in
high regard by all of its partners. This enables the company to attract the
best employees, business partners, customers and owners. In terms of business
success, however, it is we, the company’s workers, who are of prime importance.
In all our relations, we nurture respect, responsibility and reliability. Not
only do we ensure that all our business operations are conducted in a proper
and transparent manner, we also nurture the company’s positive image and
reputation. Our actions are based on the highest ethical principles, thereby
ensuring the provision of equal opportunities and the safeguarding of human
rights to all.

In 2016 Paloma d.d. generated €86,7 million in net sales revenues. The company currently employs 675 people.