Mavericks Owner funding a study on flopping

The league’s anti-flopping policy that was put into place this season hasn’t exactly done a whole lot to curb the embarrassing effort of some players to exaggerate or invent contact to try to garner a favorable (if incorrect) foul call from the officials.

David Stern said as much in addressing the media before the start of the NBA Finals, while also mentioning that fines or other penalties might have to be increased for them to truly act as a deterrent to this particular type of conduct exhibited by a percentage of the players.

Dallas Mavericks owner Mark Cuban is taking it a step further, and he’s putting his money where his mouth is.