VIDEO: Why women are choosing to not shave body hair

Razor companies are pivoting their strategy as more women are opting to let their body hair grow out.

Body hair has been embraced by celebrities who speak proudly of their unshaven underarms and influencers who post unapologetically about their visible leg hair. The movement has especially taken off on Instagram and even affected the marketing of a product that once had ads labeling leg hair “objectionable”: Razors.