Media Create – Day 1 Sell-through (Week 41)

This week, we have the Day 1 sell-through data for a couple of Nintendo Switch games (games and platforms listed from best-selling to worst-selling):

[NSW] Disney Tsum Tsum Festival (Bandai Namco Games) (¥6.100) – 30%. A decent but for this game, but it’s during the holiday season that this game will truly shine. The bundle with a Nintendo Switch console is seemingly selling better than expected;

[NSW] [PS4] The Alliance Alive HD Remastered (FuRyu) (¥6.280) – 20%. Low debut, but that was to be expected for a pricey remaster that didn’t sell all that much on Nintendo 3DS to begin with…

This time, we get some more data about the Japanese market during the first half of the current Fiscal Year (April 1st to September 29th). As mentioned last week, total sales topped 117.8 billion Yen, which is a 0.2% drop compared to the same period the previous year. Unfortunately, only the Nintendo Switch saw an increase in sales (both Hardware and Software), and all the platforms saw a sharp drop.

Total Hardware sales increased by 8.7% to 61.6 billion Yen, exclusively thanks to the Nintendo Switch:

Dengeki point out that the Nintendo Switch Lite sold 270 000 units during the first two weeks, generating 5.3 billion Yen in revenue. If we substract that from Total Hardware sales, we end up with 56.3 billion Yen (-0.6% Year on Year). In other words: it’s thanks to the Nintendo Switch Lite specifically that Hardware sales are up during the first half of the current Fiscal Year.

Software-wise, sales were down by 8.5%, to 56.2 billion Yen. Once again, only the Nintendo Switch showed growth: