What is white space?

White space refers to the canvas space left in between different elements of your design. You may have also heard it referred to as negative space. It’s important because it keeps your design from being too cluttered or too confusing. There are two major types of white space in graphic design:

Active White Space – This is the space that you make a conscious effort to add to your design for emphasis and structure. Active white space is often asymmetrical, which makes the design look more dynamic and active.

Passive White Space – This is the white space that occurs naturally, such as the area between words on a line or the space surrounding a logo or graphic element.

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