“Another approach that can help is called "social
norming." That approach addresses the idea that many
students come to college believing that everybody is
drinking all the time, so they expect they will,
too. However, statistics show that not as many
students are drinking all the time as many believe.”

Study at Trinity plus two other schools—“Among the
findings that have come out of the BARCS study so
far:-----•Binge drinking hurts academic performance
the first year of college but after that has no
effect.----•Social drinkers do better on memory
tasks than their teetotaling classmates, but the
binge drinkers do worse than both.-----•Female
students are more likely to take part in binge
drinking than males. Raskin, though, says this might
in part be due to terminology. In the field of
alcohol research, "binge drinking" means five drinks
on one occasion for males and four drinks for
females.”