Neeraj Karambelkar signs on with Leo Burnett Sri Lanka to lead the agency's digital offering

Leo Burnett Sri Lanka has appointed Neeraj Karambelkar as the agency's new Digital Director.

Over the course of his 13-year career, Karambelkar (pictured) has worked in India with companies such as J Walter Thompson, Fox International Channels, HarperCollins Publishers, Fame Digital and GroupM Media. In his last role as Senior Business Director - Content at GroupM Media India, Karambelkar was responsible for leading the Native Content Marketing practice for the Central Content team ensuring increased profitability for GroupM agencies worldwide. His role involved implementing best practices, offering innovative content marketing solutions to clients and the growth of the business. Within a year, Karambelkar helped grow the company's practice by 116% by bringing on board new clients, customizing solutions and expanding the agency's publisher network.

During his tenure at GroupM Media India, Karambelkar also successfully developed and formalized the content marketing performance framework to help agencies evaluate and identify partners, keeping in mind specific communication objectives and standardization protocols.

Karambelkar has built a reputation for launching and building brands
from the ground up, and for harnessing new business opportunities. His
marketing excellence has been recognized with multiple awards such as
IDMA Awards, DMA Asia Awards, Maddies Awards, Mobbys Awards, CMO Asia
Awards and Horlicks NINJA Awards.

Ranil de Silva, Managing
Director, Leo Burnett Sri Lanka, said the agency looks forward to
working with Karambelkar to enhance and improve their all-important
digital offering: "We believe that he will make a significant
contribution to the progress of our digital capabilities at Leo Burnett
Sri Lanka thanks to the unparalleled experience and expertise he has
garnered over the years. I am confident that he will not only add
immense value to the agency's client roster but will bring added value
to Sri Lanka's progress in the sphere of digital. We are excited to have
someone as accomplished as Neeraj on our team."

Karambelkar
said: "I am excited to lead the Leo Burnett Sri Lanka digital team and
to drive the agencies digital capacities beyond the current status quo. I
look forward to contributing my best efforts towards the agency's
growth objectives via the ever evolving digital medium whilst
contributing to the growth and success of the agency's incredibly
diverse client portfolio."

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