National Primary Health Care Conference Media Relations Strategy

Karin Ivand was hired by a national working group of government primary health care representatives from provinces across Canada to design a media relations strategy for Canada’s first National Primary Health Care Conference.

The project required writing and distributing media materials across the country. Working with this diverse working group, and under challenging timeframes and deadlines, Karin created materials to raise awareness of the issue of primary health care, its objectives and to bring the work of the conference to the attention of the general public and other health care professionals.