Zelfs

Zelfs toys are an exciting new brand of collectable girls dolls from creative Australian toy company Moose Toys.
The Zelfs are distributed in the UK by Character Options and are first released in July 2013. Moose Toys are best known for their ultra successful Trash Pack brand.

Zelfs dolls are available in three sizes. They feature a huge array of elf characters with colourful spiky hair. Amongst them are super rare Zelfs dolls for collectors to discover, such as the super rare Ruby Zelf.

The Zelfs toy range also features inter-connecting Zelfs playsets, such as the Toadstool Twirl and Swing Playset, and a wide range of Zelfs accessories.

Zelfs Masquerade will see the tiny dolls packed with new mask and tiara accessories.

Zelicious Zelfs, new from 2014, are a range of fruit-themed Zelfs dolls in scented packs. The Zelicious Bee Sweet Tree House playset comes with an exclusive Honey Bee Zelf.

Series 5 Zelfs, debuting in 2015, have a new crystal theme. The new Series 5 Deluxe Zelf even shines with a crystal glow fibre optic hair.

With animated webisodes, a dedicated website, a magazine and huge TV and press advertising, Zelfs toys is one of the highest-profile new girls toy brand launches of the year.