Product identities for a global professional services provider

Client

Evalueserve

Role

Art Direction

Deliverables

Brand Guidelines

Landing pages

Banner ads

eDMs

A brand identity system for Evalueserve’s extensive group of products; this involved developing a visual language that both complimented their existing guidelines and that was recognisable as an visual style independent of the main brand. Product identities needed to work across multiple platforms, and be explicit enough to guide the creation of future additions to their portfolio. A suite of assets was created for the launch of their first product – Pharmafusion –, including landing pages, direct mail, eDMs, and a suite of online banner ads.