Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

LexisNexis Expands Interactive Statistical Database

LexisNexis, a global provider of content-enabled workflow solutions, announced the addition of EASI Market Planner to its interactive database, LexisNexis Statistical DataSets. Easy Analytic Software Inc. (EASI) provides the EASI Market Planner. Researchers can compile data on household income distribution, car ownership, and internet usage, as well as average annual spending for specific products, and graphically displays data for every state, county, census track, and block group in the U.S. The EASI Market Planner combines data on consumer demographics with data on expenditures and media habits, and shows that data for all geographic areas.

LexisNexis also announced the release of the LexisNexis Serial Set Digital Collection Part II. The second installment to the LexisNexis Serial Set Digital Collection captures the evolution of key aspects of American life from 1970 to present. The entire collection will now cover documents from 1789 to present, providing researchers with access to over 200 years of historical information. Part II of the collection contains all published House and Senate documents and reports, including proposed legislation, issues under investigation, reports from executive departments as well as independent and non-governmental organizations. Part II also includes a collection of Senate executive documents and reports, ranging from 1817-1978.