At WindFarm, we LOVE health and fitness. In fact, we like to think of ourselves as being experts when it comes to Inbound marketing for fitness organizations. So, you can imagine how thrilled we were to start a partnership with Kaia FIT - a fitness brand by women for women.

Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client Chicago Athletic Clubs, a sleek regional health club with 8 locations in the Greater Chicago area.

We are passionate about powering brands people love. This is what we are all about. We partner with brands that contribute good stuff to their communities and we have been able to do this successfully through the inbound revolution.

Most of our time is dedicated to this goal, but occasionally, we get the opportunity to take a step back and reflect on the journey.

Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry.

The health of your prospect email list is vital to your overall success in converting prospects into members. After all, your main goal is to engage a list of prospects that not only want to open your emails but also that will connect with your health club. This is where tracking the number of contacts who choose to unsubscribe, and especially why they choose to do so, is important.

To generate memberships and increase retention, you have to have a solidFacebook marketing strategy in place. A key component of that strategy is reaching and engaging your prospects, with the goal to turn your prospects into leads over time. With1.09 billion daily active users on the social platform, you have the potential to cast a wide net for your ideal members, and as a result, drive leads to your website and blog.

If you look at any digital marketing campaign, social media plays a critical role. One of the biggest players, of course, is Facebook. We know that Facebook is great for increasing brand awareness, but this social network giant gets you even more than that. When done right, Facebook marketing helps your gym generate memberships and increase retention. All of the likes, comments, and shares actually add up, and because we know thatU.S. consumers spend approximately 40 minutes per day on the social platform, your health club has a lot to gain by engaging on Facebook.

A good content marketing strategy is one that puts the right content, at the right time, in front of the right person. How do you do that? By keeping your content personal, engaging, helpful and relevant. It’s impossible to speak to everyone at the same time, simply because not everyone has the same behaviors, motivations, and goals. This is why it’s critical to understand and segment your target market through buyer personas.