The IAB has released a mobile video advertising guide. The guide provides information about particular mobile advertising formats, basics to create successful ad media as well as information for buyers and statistics. Currently mobile video advertising is the fastest growing segment of mobile advertising. The format is described by being complex with the need to ...

The mobile social network Foursquare has launched its own and proprietary advertising service. In the case you did not know, Foursquare is a service enabling to research for local and surrounding services and venues. Members are able to submit new services, upload photos and to write reviews. Up from now businesses are able to place ...

Already the name RTB.com is a significant sign of the ambitions of the service. RTB.com is focussing on the mobile advertising sphere and act as an aggregator and advertising exchange as well as it does offer innovative advertising formats. Additionally and by offering a vast inventory and serving billions of mobile ads already the service ...

Two advertising media companies lately added realtime features to their portfolio making the realtime mobile advertising already a diversified space by their different approaches. At first there are the mobile advertising exchanges and services providing realtime bidding, which has been found a strong growth segment of the mobile media sphere. It is the service provider ...

The IAB and MMA announced the latest edition of „Mobile Phone Creative Guidelines“. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial ...

A new mobile ad format is coming to the market, mobile voice ads. The format and technology has been developed by speech technology company Nuance Communications and is already broadly announced within the homepage as Nuance Voice Ads. At first by thinking about phones one may have the idea of a new push technology to ...

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be ...