However, an unintended element of the Games was the way London businesses took advantage of the situation by making allusions to the event. Getty Images was the main provider of images for news sites, so their office in Camden (I believe) was covered in Olympic “moments.”

Getty Images Exterior

A hotel hosting athletes from Slovenia bragged about their guests.

Their loyalties were also very clear.

Olympic special deals were also the norm. The same hotel had this deal:

It was fish and chips. When I asked why that was a “special” in London, the manger replied that it was actually a London special to people coming for the Olympics. (It was pretty expensive for fish and chips…)

There were also region-specific Olympic deals:

Special Chinese restaurant deal — the better China does, the more you get to eat.

I don’t think this next one was technically allowed, but it is the most relevant!