Plan not for the people you reach, but the people that they reach

04/14/2011

Fringe Planning [Presentation]

This is a presentation that I gave to the Swedish Account Planning Group at the Berghs School of Communication in Stockholm last night. Special thanks goes out to Leon Phang who invited me and all the people that took me out for drinks afterwards.

This was my first time presenting Fringe Planning, it's something that I've been thinking about for the last few weeks but never wrote down until now.