Displaying All Posts Published in December 2010

I’ve hauled out this same anecdote off and on for the past decade: Back in the early aughts [I’m not Canadian, but I know a few of ’em], I was the business owner of the web analytics tool for a high tech B2B company. We were running Netgenesis (remember Netgenesis? …

<Standard “good golly I haven’t been blogging with my planned weekly frequency / been busy / try to get back on track in 2011″ disclaimer omitted> Update: This update almost warrants deleting this entire post…but I’m going to leave it up, anyway. See Michele Hinojosa’s link in the comment for …

Three separate observations from three separate co-workers over the past two weeks all resonated with me when it comes to the fundamentals of effective analytics: As we discussed an internal “Analytics 101″ class — the bulk of the class focusses on the ins and outs of establishing clear objectives and …