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Family Planning

More than 225 million women worldwide still have an unmet need for family planning. Every year, there are more than 80 million unintended pregnancies, and every day, more than 800 women die from preventable causes related to pregnancy and childbirth. Improving access to family planning is critical to improving these health outcomes and requires engagement of both the public and private sectors. In much of the developing world large numbers of clients rely on a wide range of private sector providers from midwives and doctors to drug shops and pharmacies as a source of family planning. Engagement of these providers is critical to achieving improving these health outcomes.

SHOPS Plus aims to achieve universal access to family planning products and services through the private sector by:

Strengthening and scaling private provider networks and franchises

Supporting UHC initiatives by enhancing financial protection for the poor through a variety of financing options including contracting, vouchers and insurance

Establishing pharmaceutical partnerships and promoting social marketing to improve access to family planning products

In Afghanistan, SHOPS Plus takes a total market approach to increasing access to and use of family planning products and services. Working with ASMO, the leading social marketing organization in the country, the project conducted a market segmentation analysis, which helped prioritize and differentiate focus areas for ASMO and the public sector. The project team supported ASMO in developing and implementing a multi-pronged social and behavior campaign. The highly successful mass media campaign included television spots for oral and injectable contraceptives. The program’s efforts in the first 18 months resulted in 500,000 couple years protection.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.