Business and Marketing
BSc (Hons)

Overview

Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

Careers

In today’s tough jobs market, you need to stand out from the crowd to successfully secure that all important first full-time job after university. We believe your degree from ARU London will enhance your employability:

Your ARU London lecturers all have first-hand experience of business and some continue to work in business. You are therefore assured that the content of your degree will be directly relevant to the demanding, constantly evolving world of contemporary business. Furthermore, you will study business from a practical as well as from an academic perspective.

ARU London lecturers have a wealth of contacts too and you will study alongside students from all over the world. All great for networking!

Our student-friendly timetables will make it easier for you to secure meaningful, part-time work. Part-time work will give you valuable experience outside of the classroom and will boost your credentials with a prospective graduate employer. We are also working with a number of employers to be able to offer part-time work in conjunction with our degrees.

During your final year there will be additional seminars with the specific objective of enhancing your future employment prospects. These will include CV workshops, interview techniques, career counselling and visits from prospective employers.

Modules & assessment

Year one, core modules

Business Environment

Business Skills

Economics for Business

Business Finance

Year two, core modules

Legal Aspects of Business

Managing Human Resources

Principles and Practice of Marketing

Marketing Communications

Year three, core modules

Consumer Behaviour

Business Strategy

Business to Business Marketing

Major Project

Assessment

You will have a minimum of twelve hours’ lectures and tutorials a week. Each year consists of two semesters of 12 teaching weeks each followed by a period for revision and assessment.

The core lectures and tutorials are carefully timetabled to take place on two or three days of the week. We believe this offers our students more chance of finding meaningful, better-paid part-time work than students at many universities where the few hours’ lectures are spread over the whole of the week.

You will be expected to undertake extensive independent study when you are not attending lectures.

Your learning experience will be further enhanced by skills sessions, tutor surgeries and guest lectures which are organised throughout the year.

Each course module is delivered through a combination of large group lectures - where the main ideas and concepts are presented – and tutorials where students are broken into smaller groups for an interactive discussion and analysis of the lecture content.

Students are assessed predominantly through a mix of examination and coursework.

Where you'll study

Where can I study?

Fees & funding

Course fees

UK & EU students, 2017/18 (per year)

£9,250

Untitled Page

2018-19 fee information

Tuition fees for UK/EU students are currently set at £9250. Fees are regulated by the UK government and may increase in line with inflation depending on government policy. Tuition fees for 2018/19 will be confirmed once government policy has been set.

For more information about tuition fees, including the UK Government's commitment to EU students, please see our UK/EU funding pages

How do I pay my fees?

You can pay your fees in the following ways.

Tuition fee loan

Untitled Page

Most English undergraduates take out a tuition fee loan with Student Finance England. The fees are then paid directly to us. The amount you repay each month is linked to your salary and repayments start in April after you graduate.

Applicants studying for other qualifications should contact ARU London to discuss their circumstances.

We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.

All applicants are required to have at least 5 GCSEs at C/4 or above including English and Maths.

Students whose first language is not English and who have not previously studied in the UK are required to have IELTS 6.0 or equivalent.

Untitled Page

Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements. Other equivalent qualifications may be accepted for entry to this course, please email answers@anglia.ac.uk for further information.

UCAS Tariff calculator - 2018 entry

Add all your qualifications to the tariff calculator and check your total score against the entry requirements for your chosen intake, which can be found above

Untitled PageWe use cookies on the ARU website to improve your browsing experience, monitor how our site is used, and to aid us with advertising our services. By continuing to use our site, you're agreeing to us placing cookies outlined in our privacy policy on your device.