Leading New Media company and Billplz, a finance tech startup focusing on making billing andpayment collection easy for everyone. He has over 12 years experience in tech startup ecosystem. He is the founding team member of GroupsMore (acquired by Groupon) and SAYS.com (acquired by Catcha Group), and helped rebuild Friendster.com (after acquired by MOL). Arzumy is currently working on KFit.com revolutionizing the way people approach fitness in Asia Pacific. It took KFit 5 weeks from ideation to first paying customer. This workshop is currently being revised with the latest case study from KFit launch.

Event Details:

NOTE : RM150 for total of 6 sessions

Overview:

This workshop will guide you through a journey of developing your own product, from ideation to launch. It’s a step-by-step program designed to be applicable in real world immediately. The first class will be your day one to become a Startup Founder.

Key Takeaways:

• Understand product ideation and validation process.

• How build a business case for the product.

• Learn about user experience and customer empathy.

• Slice down product to start development.

• Understand how to avoid project communication breakdown.

• How to make decision based on data.

Requirements:

• You should have an idea in mind. Just a rough idea will do.

• The product should be tech related.

• Open mind and willingness to learn.

Course Details:

Session 1 : Ideation

Value Proposition - Building a compelling value proposition.

Customer Segments - High level identification of the users and problems to solve.

MVP - Define the minimum viable production to execute for feedback gathering.

Product Roadmaps - Guideline how to plan for product development path.

Session 2 : Business Case

Product/Market Fit - Define and validate hypothesis to find the right product/market fit.

Business Model - Completion of business model canvas.

Market Analysis - Understand how to do top-down market analysis.

Competitive Analysis - Define product positioning in the market.

Session 3 : UX Design

User Research - Execute user research from various methods to identify pain points.

Personas - Identify clearly who are the users based on research.

Wire framing - Communicate the layout of the product.

Story boarding - Communicate the UX flow using different methods.

Session 4 : Agile Inception

Goals - Set product goals and non-goals for clarity during product development sprint

Risks - Identify development and business risks. Prepare for mitigation plan