So it’s #GivingTuesday. What does that mean?

If you follow us online or any other nonprofit, you’ve probably heard of “#GivingTuesday”. But who dubbed this a day and what is it?

Short Answer: #GivingTuesday is a “global day of giving fueled by the power of social media and collaboration.”

Longer Answer: #GivingTuesday was started by a NYC cultural center in 2012 to help nonprofits take advantage of widely recognized named days such as Black Friday and Cyber Monday. It is a way for nonprofits to turn the focus from consumerism to philanthropy and kickoff their end-of-year fundraising campaigns. It was estimated last year that 27,000+ organizations in 68 countries raised over $45 million on Tuesday, December 2, 2014.

For us at the Kelly Brush Foundation, we’re appreciative that during a season of such consumerism there is a way to turn the focus to the selfless and humble work of nonprofits in our communities, across the country, and all over the world. We don’t have a match or a particularly robust #GivingTuesday campaign, but rather prefer to use this opportunity to turn the focus on our grant recipients and how they inspire us. Here are some their stories >>

If you are considering making a year-end philanthropic gift, whether $10 or $100,000, please consider the Kelly Brush Foundation. And if you are making that gift, please consider making it today, Tuesday, December 1, 2015.