Sunday, 2 March 2014

Moves brings free activity tracking to Android

Moves, the free physical activity tracking app for iPhone, is now available on Android. Having already been downloaded 2.5 million times since launching in January, activity tracking has gone mainstream – no longer the preserve of fitness freaks and calorie counters.Unlike alternative trackers from Nike, FitBit and JawBone, Moves doesn’t require you to buy any additional accessories, relying purely on sensors within your phone to track walking, running and cycling.“We believe Moves is the most popular activity tracker available as we’re tracking over two billion steps every day,” said Sampo Karjalainen, Designer & CEO, Moves.“It is very difficult to beat the price and convenience of having the activity tracker in your phone. You simply download the app and leave it to track your daily movements. There’s no need to buy, charge, carry and sync one more device.”The Finnish startup is likely to gain an even bigger market share following its Android launch, initially available on handsets running Android 4.0 and upwards with the intention of expanding soon.The Android version features the same simple but striking design, making the most of the app’s minimal yet effective functionality.Karjalainen added, “smartphones are a great platform for mainstream activity tracking. There are already over billion iOS and Android devices on the market. Thanks to their location technology and processing power, we can show routes taken, places visited, and recognize cycling – something that activity tracking wristbands can’t do.”Despite the simplicity of its current design, Moves has stated its intention to focus on analysis in future versions – offering a breakdown of activity that tells ‘stories’ about your life, rather than just number crunching.We’ll be keeping a close eye on Moves in the coming months then, as it keeps an eye on us. Download the app now for free via Google Play.