Situation: The owner of a 20+ year-old paper distribution business launched a new company. It carries new product lines that are sold into new customer segments. The company was looking for a unique identity system, sales materials, and a cost-effective and integrated plan for print, online and electronic media placement.

Solution: The Price Group served as consultant and project manager on development of key deliverables. We provided a plan for ad placement, developed PR, set up an email marketing system, and provided recommendations on new trade show materials and a website. Within a month of launching their new marketing campaign, the company had a substantial increase in inbound calls and leads from prospects.