NAMM 2013 Next Week With ET7!

NAMM 2013 is just around the corner beginning January 24th and this year ET7 will be there to give you an even more in-depth coverage! Along with being an excellent photographer & videographer with over 20 years of experience, he is an excellent producer and DJ. He also teaches Ableton Live and Dance Music Production.

Listen to some of his sounds:

He has not only crafted and developed his art in the sonic realm but the visual as well while also supporting his local community as founder of The Light Galleries & iLUMiNATiON Management Agency.

Stay updated here for electronic-music-related coverage of NAMM 2013 next week! Also, see the list of links to the right for NAMM in 2011 and 2012.
A lot of exciting announcements are expected this year at NAMM along with...

Carlsbad, Calif.
(December
27, 2012) – A blast from the past will ring out at the 2013 NAMM Show
as manufacturers responding to consumer demand introduce new products
with a vintage look and
sound. Retailers, having heard the growing demand for vintage-inspired
musical instruments and equipment will be looking for new products that
meet the demand of customers clamoring for unique pieces. The NAMM Show
returns to Anaheim, CA from January 24-27,
2013.

“Over
the last few years, gear that looks, feels and sounds vintage has taken
off,” said George Coutretsis, GM of Chicago Music Exchange.
“The trend in indie-rock is toward using vintage gear, which is
building demand in a younger adult audience for these pieces. We’re
looking for products at the NAMM Show that make the player feel unique
and inspire them to start bands, make music and play
more.”

Coutretsis
uses the term “reliced” to describe instruments and equipment that have
been manually distressed, as one would handle a pair of jeans for a
worn-in, loved
look. Boutique instruments sometimes incorporate such design elements,
while others are constructed to showcase the luthier’s artistry. Retro
items made in the United States or by hand are also in demand, as the
call for unique and distinguished pieces increases.

“The
major brands and as well as our smaller, boutique craftsmen are
boosting this trend with some truly unique instruments, many of which
will be unveiled or highlighted
at this year's NAMM Show," said Joe Lamond, president and CEO of NAMM.
"Artists around the globe are constantly looking for music and sound
products that help them express their creativity and NAMM members will
continue to look forward as well as to legacy
designs to serve them."

Nostalgia
for what Neil Young called the “old, folky days” seems to be the
inspiration for the retro collections soon to be offered by Bedell
Guitars. Designed after
the guitars of the early ‘60s, the Coffeehouse series and the 1964
series feature all solid woods, dovetail neck-joints, classic
comfortable neck profiles and other details designed to recall the look
and sounds of acoustic guitars produced 50 years ago. The
company plans to unveil the series at the NAMM Show 2013.

The
trend is particularly evident among electric guitars, basses and
amplifiers, with many major brands releasing or adding to
nostalgia-inspired collections.
Retro shapes, colors and components that help re-create the sound of a
vintage piece are hallmarks of these instruments.

“We’re
coming out of a hi-tech, industrial design era,” said Richard McDonald,
senior vice president of marketing for Fender Guitars. “We turn toward
vintage because it is more approachable, whimsical. People respond
warmly to that vibe.”

Some
of these new additions will be seen for the first time at NAMM 2013.
Fender Guitars, the roots of which reach back to the very era many are
resurrecting,
plans to debut guitar and bass additions to its already-popular
Pawnshop series. Also at the show, the Excelsior,
Fender’s
distinctive tube-combo amplifier will be re-issued in a limited
edition. Gibson honors one of the godfathers of guitar with its
collection of tribute Les Paul guitars,
made in the style of the ‘50s, ‘60s, ‘70s and beyond. The series, which
is dubbed “The Year of Les Paul” collection, will be introduced at NAMM
Show 2013.

C.F.
Martin & Co.’s four-piece Retro Series that debuted at NAMM in
Nashville will be featured prominently by the brand at the show. The
Retro Series is based on C.F.
Martin & Co.’s guitars from the 1930s and ‘40s, melding traditional
models with state-of-the-art technology.

Retailer
Gary Forkum of Fork’s Drum Closet in Nashville attributes the trend to a
new generation of musicians discovering classic bands such as The
Rolling Stones.
This younger consumer is behind the success of some of Forkum’s best
sellers. “Items such as the Ludwig Classic Maple three-piece kits in
vintage colors, sparkles – these types of items are a big focus for us,”
he said. “The trend has been coming on for a
little while now, but this year it has been very big.”

Aficionados and musicians are also turning to vintage-styled components to alter the sounds of their equipment to replicate the sounds of
the bygone days. “Numerous areas of the MI market have experienced a resurgence of classic designs and products,”
said Fred Gretsch, president of The Gretsch Company. “Walk in to any
music shop, and you'll see all sorts of 'vintage inspired' products.
Sales of Bigsby products have been very strong in recent years which is
partially due to new manufacturer OEM models, but also as consumers are
trying to recreate classic instruments of yesteryear, modify their
beloved main guitar, or simply add value to the
guitar under the bed.”

The
retro trend is in full swing and will be on vibrant display for
retailers and buyers to see, hear and demo at NAMM Show 2013.
Registration is now open for qualified
members of the music instrument, product and pro-light and sound industries. Exhibit space is still available
for the 2013 event. Learn more about the 2013 NAMM Show at http://www.namm.org/thenammshow/2013.

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About NAMM

The
National Association of Music Merchants (NAMM) is the not-for-profit
association with a mission to strengthen the $17 billion music products
industry and promote
the pleasures and benefits of making music. NAMM's activities and
programs are designed to promote music making to people of all ages.
NAMM is comprised of approximately 9,000 Member companies located in
more than 87 countries. For more information about NAMM
or the proven benefits of making music, interested parties can visit www.namm.org,
call 800-767-NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.