Category: Social Media Marketing

I get a lot of newer, aspiring affiliates on the Sugarrae site and when you’ve never done affiliate marketing before, all of the terms can get a little confusing. So I created this glossary of affiliate marketing terms to help newer affiliates and bloggers understand the terminology used within the industry. Above the Fold The section of a website or blog that appears in a browser when someone lands on a page on your site without them having to scroll. Advertiser This is the company that produces the products or services that you promote as an affiliate. More commonly referred to as the Merchant. Adware Also referred to as “spyware”. Adware is usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most […]

Lets take a look at the well-known Wix website builder. You may have seen the ad for Wix either on TV or online, advertising how easy it is to build a website quickly and easily on Wix’s platform. In this post, we’ll take a deep dive into just what makes Wix so great, and look at some of the outstanding features so you can decide for yourself whether it is the best platform for your needs. Why Drag-and-Drop? You may wonder why having a drag-and-drop format is the best way to build a website. The best way to think of this is to consider the alternative. If you do not have a drag-and-drop platform, you have to create the content another way. Rather than dragging content to the area on your editor that you want it on, you must designate an area within the template another way or use raw […]

Ever since George Orwell penned 1984, we’ve been overly concerned about what either governments or big companies know about us. But is it so odd for a company to know your preferences? I mean, we absolutely love it when we walk into our favorite coffee shop and the barista says, “Your regular?” When you shop anywhere, there is a record of what you bought. It’s just that when you enter an online store, the physical rules of time and space do not inhibit store owners. In the physical world, it’s difficult to track when a customer picks up an item and examins it. But in the online world, it’s extremely easy to see where someone goes on your website. So, what’s the difference between what your small town cafe does to make your visit personal and what Amazon does? Very little. The only difference is, you’re one in a million […]

This year, we have lost two traffic sources that anyone who has been doing affiliate marketing for a few years has probably at least tried out: 7Search and LeadImpact. Nearly 5 years ago, I published an article titled Traffic Sources Based On Experience and both 7Search and LeadImpact were recommended in it. Over the years, they have both been a great source of traffic for our affiliates at PeerFly and thousands of people have made tons of money using them. However, the tides change quickly in the affiliate marketing industry and those traffic sources were not able to keep up. 7Search is near and dear to my heart. I wrote my review of 7Search on November 16, 2011. I followed it up with a bunch of other articles about how to run and optimize campaigns using their traffic that have generated 563,558 page views and counting. LeadImpact has also had a […]

On this episode of the Dot Com Lifestyle Vlog, I got an email from a reader asking me how to get rich. In the video, I give you the formula to do just that. It’s really just two simple steps. In addition to giving you the formula to get rich, I make a cup of coffee. Enjoy! Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! source_link Related posts: A 4-Stage Formula for Company Growth Trying To Look Rich Versus Being Rich Are You Rich and Don’t Even Know It? How Rich Results Could Make You Rich These Two Things Will Make You Rich! Former Uber CEO Travis Kalanick Has Just Revealed His Second Act The Five Best Free Web Hosting Providers Revealed The Secret to Employee Happiness — Revealed

If you’ve been in the internet marketing industry for awhile, you know SEO tools are a dime a dozen. They all promise to help you rank, build backlinks, and give your online business a traffic boost. Just take a look: A simple ‘SEO tools’ Google Search generates an endless amount of options. Unfortunately, a lot of these tools don’t deliver on their promises. And as a newbie, it can be downright difficult separating quality tools from those merely selling false hope. In this article, I review SEO PowerSuite and see whether it lives up to the hype. What Is SEO PowerSuite? SEO PowerSuite (created by Link-Assistant) is a software package that includes the following 4 applications: Rank Tracker Website Auditor SEO SpyGlass LinkAssistant Collectively, these applications are designed to help you with different areas of SEO and website management (i.e. rankings, on-page, backlinks). Now I’m going to give an honest […]

This story originally appeared on PCMag Think you’re hip like a teenager? If you spend a lot of time on Facebook, think again. According to a report from market research firm eMarketer, teens are leaving Facebook faster than expected as older users embrace the social network. The firm predicts that Facebook will lose 2 million users ages 24 and younger in 2018. “This year, for the first time, less than half of U.S. internet users ages 12 to 17 will use Facebook via any device at least once per month,” eMarketer wrote in a blog post. Facebook is still growing, but “older age groups” are driving that trend, eMarketer wrote. This year, Facebook is expected to reach 169.5 million U.S. users, up less than 1 percent from 2017. But at the same time, the number of U.S. Facebook users age 11 and younger is expected to decline by 9.3 percent, the firm predicted, while users ages 12 […]

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your website has the same set of eyes. Sure, your company has a general target market, but visitors of all ages and genders from different geographic locations will be viewing your website. These people have different preferences. How can you configure your site to provide the most relevant information, products, and services to each unique visitor? You need to implement personalization methods. If you’ve never done this before, it may sound intimidating. While it may not be the simplest task you’ve […]

How do we get to work with partners? What are the things we need to think about when we are putting together our sales pages? And how do we talk to customers about new projects, so that we can fill in the gaps in our model? In this episode, we discuss the tips and tricks to working with partners, managing partner blowouts, getting customer feedback on projects and how to create great copy. Today on the show we are joined by Matt Giovanisci. Matt is an entrepreneur, website wizard and podcast producer who recently created a new plugin for WordPress called Earnist. Earnist is an affiliate management tool designed to make monetizing your WordPress site easy with beautiful affiliate links. Matt has a very interesting story as an entrepreneur. He has started numerous companies, been involved in numerous projects and even developed a social network for dogs back in 2007. […]

And we’re back with another Monthly Income Report for May 2015! As always, I’m happy to share my progress and income reports with you. You can find the full listing of reports since October 2008 here, but for now let’s dive right into what May 2015 looked like. June’s report is coming out soon as well. I’ve fallen behind a little bit due to all of the travel and speaking engagements that happened in June. But don’t worry, I’m not going to stop writing these reports. 🙂 Okay, let’s get to it: Important Going-Ons in May After the craziness of April which included a trip to Las Vegas to present my “Back to the Future” keynote presentation, which was over a year in the making, it was nice to have an “off-month” in May to get things prepared before June, which would be full of travel again—much of it with family and […]

As a student in the Communicating Value and Web Conversion graduate certificate program from the University of Florida and MECLABS Institute, I recently read the ebook “Winning the Zero Moment of Truth” by Jim Lecinski. Even though it is obvious content marketing for Google, it’s still a very good book. It’s six years old at this point, so I’m sure you’ve heard the term Zero Moment of Truth (ZMOT) by now, but there are still many good ideas you can get from the book to improve your content and other digital marketing. The power of ratings and reviews As he explains in the book, Lecinski’s ZMOT term is a play off a quote from Procter & Gamble CEO A.G. Lafley (p. 11, Lecinski, 2011): The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The […]

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Entrepreneurship Is Helping to Save Puerto Rico Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria’s Aftermath These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned Not Every Bug or Outage is Preventable, But Help Is Out There. Here’s What You Can Do. Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Some of her answers might surprise you. About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Where are all the women in tech? There are, of course, very high profile female executives who are great examples to all of us (Ginni Rometty, Marissa Meyer, Susan Wojcicki are just a few). But what about the many thousands of strong female leaders in tech whose every move is not covered by mainstream media? People like Daniela Lange, who leads product development for systems that process payroll for over 80-million individuals worldwide, and Satya Sreenivasan, leader of a team of developers working on the next generation of medical analytics software, who speaks passionately about the creativity and artistry that goes into writing code. These women are exemplars, and we need to make an effort to find and share their stories; each one has the beauty of being both extraordinary and tangible. Lunde, Barbara Kegerreis b. 1937, from the Smithsonian Institution Archives The excuses around why we don’t hear more […]

I always run my affiliate links through redirects – also referred to as cloaking affiliate links – for several reasons: Running them through my redirects means I have a click count to match up to the one the merchant is reporting. Affiliate links are usually ugly and impossible to remember without doing a copy/paste. Redirects allow you to create short, memorable URLS for them and allow you to access commonly used affiliate links from memory. If you’re in an industry where you market to other affiliates, it can help prevent folks from switching out your affiliate ID with theirs. If the merchant decides to change networks or linking methods, you can edit a single redirect instead of needing to edit every instance in which you linked to them throughout your entire site. If you decide to change which merchant you’re using to promote a product, you can edit one redirect […]

YouTube is a massive ecosystem of thousands of audiences ready to take action. Us bloggers like this. People buy, sell, play, download, vote, chat etc every day because YouTube inspires them to. One source reports over 62% of millennials will take action after viewing an ad (think of an ad as your clever piece of content) as do 51% of viewers over age 35. People are so hooked on random video content it’s no wonder small-scale creators have risen to stardom to become the likes of Grumpy Cat, PewDiePie, Derek Halpern, Zoella, Dude Perfect, KSI, Phil DeFranco and so many more. You don’t even have to be a huge star to be successful on YouTube though – there are far more medium-sized…we can still call them stars. Imagine adding 30,000 views/month to your blogging efforts just because you’re on the YouTube. It’s possible. So if you’re ready to take your […]

Nobody can agree on why Copyblogger makes so much money. If you read all the blogs on Brian Clark’s success, everyone tries to simplify his “formula,” but everyone’s answer is different. The truth is, he built Coppyblogger with very little capital and a lot of hard work. So, I’m not going to sit here and pretend it was easy for the man. That would be disingenuous. But I am going to dig into how he grew from a fairly successful blog to a successful business in a very short time. So, hold onto your butts, this is an interesting story. 1. He Forgot about Capital Altogether Brian Clark sees startup capital as waste. Why? Because statistically, most startups fail. Why burden yourself with investor expectations when all you’re really going to do is toss their money to the wind? Sure, you’ve probably done your market research and created a business […]

On July 14th, I started recruiting beta testers for a new website I co-founded with my friend Danny. Over the past 68 days, Pagez has added 1,300 new users who have published 5,000 articles that have generated 12,500,000 page views. In this article, I will explain what Pagez is, how I came up with the idea, how we went about our beta launch, and what we have planned for the future. Pagez is a “game changer” for Facebook marketing and I am very excited to tell you all about it. Instant Articles, the Facebook Audience Network, and Pagez The easiest way to describe Pagez is by calling it an article publication and monetization platform. The best way to explain how it works is to explain how I came up with the idea. In June, I started monetizing my It’s Always Sunny In Philadelphia Facebook Fan Page by publishing articles […]

Any time someone asks me, “What is the best way to increase traffic and brand awareness?” I tell them guest blogging because if you find the right opportunities, a single post can generate thousands of niche relevant visitors. However, I’m beginning to see a huge change in guest blogging from when I first started and I’m afraid to tell you it’s NOT for the positive. Many of you will disagree with my comment, but I’ve been in the business long enough to know when it’s beneficial or when it’s simply a waste of time. I’m not saying you won’t be able to benefit, but recent changes have decreased the value and this is where things get a bit tricky. I’ll run through a few quick factors that I feel are making a huge IMPACT in reference to guest blogging. Let’s get started… The Announcement The practice of guest blogging in […]

I think you’ll be nodding your head in agreement when I say: Getting responses for cold emails is plain out difficult! Or is it? Well, it turns out, you can quickly increase response rate by making a few simple tweaks to your email. And in today’s post I’m going to reveal the cold email outreach tweaks I personally use to double response rate and create win/win relationships. But first, a quick story (to show how effective these tweaks can be): How I Used Cold Email To Land A 15-Minute Call With A High-Level CEO Back in College, I discovered the art of writing high converting cold emails. Then I sent one in particular that got me great results. How great? Well, it got me a 15-minute Skype meeting with a very successful (not to mention busy) CEO that you most likely know and follow (this was during one summer semester […]

Affiliate Video Powerpack 2.0 is a set of 10 high-quality, high-converting, profit-generating affiliate review videos that you can use to make affiliate commissions without the need to spend endless hours creating them.