Busy week in the Kardashian sex news business. Yesterday, we learned that Khloe Kardashian installed a sex swing, which collapsed under the weight of her fucking giant NBA husband Lamar Odom. Today, we learn that Kardashian matriarch Kris Jenner has been named Zestra® Essential Arousal Oils™.

Zestra is a topically-applied, over-the-counter product from Semprae Laboratories, Inc., that is clinically proven to enhance women's sexual pleasure. Jenner, a 56-year old mother of six and wife of Olympic Gold Medalist Bruce Jenner, is a savvy entrepreneur who has helped build successful brands for herself and her daughters.

• Open a Zestra packette across the top, starting at one of the grooves on either side.
• You or your partner gently massage the contents of one Zestra Personal Packette* onto the clitoris, labia and outer areas of the vagina.
• Within 3 to 5 minutes, you will begin to feel initial sensations—the Zestra Rush.™ These effects will peak at about 10 minutes and last up to 45 minutes.

And now you have an image of freeze-dried Olympian Bruce Jenner giving his wife a Zestra rubdown stuck in your mind, forever. Is it powerful enough to supplant the image of Kim doggy-styling Ray-J, or Khloe sex-swinging Lamar? Personally, I'm still fixated on the tangle of super-long limbs associated with a professional basketball player falling from a sex swing. [images via Getty]