成立年份:2001

Gijsbregt Vijn

CEO

电话:(+31) 0206063580

About the Agency Lemon Scented Tea

Lemon Scented Tea

Lemon Scented Tea is a Creative Agency, located at one of Amsterdam’s most colourful crossroads. We use stories to build brands and businesses. At the heart of every positioning lies a story that functions as an ‘organising principle’ which offers brands guidance, alignment and sets a direction for growth.

Transformation & allignmentWe make sure all people working on the brand are aligned with the story direction through, internal communication, customer journey concepting and fresh ideation.

语言

英文, 荷兰文

Lemon Scented Tea Brand Conflict Model English subtitles

公司哲学与竞争优势

No conflict, No story

In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?

To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelaratetransformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.