Ireland San Filippo is now Sensiba San Filippo

Ireland San Filippo LLP, an audit, tax and business consulting business, was renamed on Tuesday as Sensiba San Filippo LLP.

The San Jose firm said the decision to alter its name is part of a broader rebranding campaign designed to reflect its modern identity and to best position the firm for continued growth.

“It has been a privilege to help build a firm that has provided unparalleled service to a diverse group of clients for over 30 years,” said Steve San Filippo. “With our roots firmly planted, we now look ahead to the future in our continued efforts to deliver superb service to our clients for generations to come.”

The firm was originally founded in 1975 and with the addition of Steve San Filippo and others in 1986, the Ireland San Filippo name was born. In 1998, Ireland retired and John Sensiba came on board, then later took the role of managing partner.

Sensiba San Filippo is also planning to move its San Jose office into a new, more centrally located space and to relocate its East Bay office to a new space in Pleasanton.

The firm will maintain its other offices in San Mateo and Morgan Hill.