Bill Gross founded Idealab in March 1996 and serves as the company's Chairman of the Board and Chief Executive Officer. Bill founded Idealab to create and build successful businesses that capitalize on innovations in areas with significant growth opportunities, including the Internet.

A lifelong entrepreneur, Bill started several companies prior to Idealab. In high school, he founded Solar Devices, a firm that sold plans and kits for solar energy products. In college at the California Institute of Technology, he patented a new loudspeaker design and formed GNP Loudspeakers, Inc. After graduating from college, Bill and his brother Larry started GNP Development, Inc., which made a natural language product for Lotus 1-2-3 called HAL. In 1985, Lotus Development Corporation acquired GNP and Bill became a software entrepreneur at Lotus Development. In 1991, Bill started Knowledge Adventure, an educational software publisher that grew to be the third largest educational software publ...

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Description

Bill Gross, Idealab's founder and CEO, shares his thinking on how to objectively compare ideas. While admitting it can be a challenge to do so, in this clip, Gross describes some of the criteria used at Idealab to best consider and test the validity of various products and ideas.