Miaolei (Liam) Jia, National University of Singapore, SingaporeIsabel Ding, National University of Singapore, Singapore

Charity organizations often give thank-you gifts to donors. We demonstrate that when giving money, receiving thank-you gifts after the donation (vs. before the donation) decreases donors’ donation satisfaction. However, when giving time, receiving thank-you gifts after the donation (vs. before the donation) increases donors’ donation satisfaction.