Saturday, January 14, 2006

Sex and the Selling Machine!

Well yet another mindless use of women as sex objects in this campaign done by Jung Von Matt, Germany. This campaign for matchbox (a company that sells miniature cars - like hotwheels in India) shows scantily clad women next to miniature cars.

The explanation from the agency remains that the ad is not targetted for kids who genearlly buy these cars but for adults who wish to own miniatures as collectors items. The women are supposed to represent the women and awesome car fixation! No matter whom you're selling to, I guess this campaign is absolute rubbish for me! Simply Mindless!

No, Cranix, you're absolutely right...It's a joke on the old cliché of using beautiful women to sell cars. The only shame here is that it's the same ad three times; and it's just so lame whenever such a small idea receives such balley-hoo.