This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long.

This product is so perfect for simplicity that I ordered another, so that I'd have in multiple locations.It looks like it's going to go on clear, but it soon changes to a slight blush color, which I assume, would look slightly different on differing skin tones. It's a perfect color when i want a slight color with a long lasting moisturizing effect. I can drink hot beverages (or any kind), and it sticks around without being sticky. I'm going to order more, so that I always have it around.

This is a nice color -- it seems like maybe it is one of those "reacts with your skin" where the color develops nice and pink in like 30 seconds? Maybe I am wrong but that's totally what it seems like on me!

However - this was at room temp (it's cool in Michigan now), and on my desk for hours before I tried it. In other words, it wasn't warm or melty... and yet even with being rolled up just a bit, it immediately fell off the base. Never had this happen with lipstick before and I was gentle, esp after reading previous review!

I like that it wasn't peachy or brown or otherwise "muddy" toned. I look best in simple cool colors.

I also tried Damsel and the other color this comes in - both seemed like just deeper pink versions of this one, tooo pink for me on a daily basis (but fun for special occasions if I didn't already have a bright intense pink from MAC). This one was good though!

I am pleasantly surprised by this lipstick! I have tan asian skin and I was afraid that this color would be too pink on me. I ordered the Je Ne Sais Quoi. But as long as I don't layer it on too thick, it's a nice sweet natural pink color. And you can make it more pink by layering it on thicker. It is very moisturizing and the color lasts a really long time, through eating and drinking, almost all day long. The lipstick is very soft and it did break off the bottom even though I only rolled it up a little bit. But it's still usable, it's just crooked. So I still roll it up only a little bit. Oh well, the lipstick is still great. I want to order more colors!

I received this product as a free gift, and I just love it! For me the color it converts to is a very natural color, and I find it very moisturizing. I have used it every day since I've received it, and have finally run out and am here to buy more.

Let me start off by saying that I never buy lipsticks because of how badly my lips dry out. I bought this product after reading that it had special ingredients to moisturize lips, and was even recommended by Allure for this reason. I tried this product out for about two months, and found myself using it less and less as time passed on because of how badly it dried out my lips. About an hour after application, they would hurt and were dry to the touch.

Also, I purchased the Je Ne Sais Quoi color and found it far too pink. When you open the container, it appears to be a barely there color. Once I put it on, it became almost hot pink. With my fair skin, I looked like a preschool student wearing play makeup. May be better for those who are darker complected, but you honestly can't go from the color that appears on the website, or even in the tube! So disappointed!