List of Marketing Project Topic for MBA

Mian AamirAugust 9, 2012

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Marketing

No

Project title

Pg

Spl

1

MKT Final Project on Comparison of Advertising Strategies on Warid and Mobilink

63

2

MKT Final Project on Comparison of Advertising Strategies on Warid and Ufone

84

B

3

MKT Final Project on Comparison of Advertising Strategies on Warid and Telenore

87

B

4

MKT Final Project on Comparison of Advertising Strategies on Warid and Zong

60

NP

5

MKT Final Project on Comparison of Advertising Strategies on Ufone and Mobilink

70

B

6

MKT Final Project on Comparison of Advertising Strategies on Ufone and Telenore

82

B

7

MKT Final Project on Comparison of Advertising Strategies on Ufone and Zong

Customer satisfaction as well as employee satisfaction at “treat resort

110

V

120

Brand equity for TTK prestige range of products

68

N

121

Facilities management at HCL Infosystems

70

Icfai

122

To build ramee as a global brand in hospitality sector.

79

123

Disseminating information as to the advantages of himalayas complete face care kit.

94

B

124

Market segment for used cars

70

Sidn

125

Frequency of usage of atm cards by the customers in the city of Bangalore

78

B

126

Consumers perception towards tvs vehicles

88

V

127

Developing the business of a xpress kiosk & understanding the consumer satisfaction of the kiosk

90

Icfai

128

Retail audit on nandini skimmed milk powder

60

B

129

Comparative study of different brands of cars for sales promotion activities in Bangalore city” with special reference to toyota motors

90

B

130

Consumer behaviour of existing and potential hutch subscribers

105

B

131

Sales promotion of hdfc’s edc machine in Bangalore market

91

B

132

Market share of multimedia projector in Bangalore city conducted on behalf of sanyo

78

B

133

Level of response for vidya bags of mysore sales international ltd

70

B

134

Customer level of satisfaction of gomma wood products

70

B

135

Customer perception,references and practices at hdfc

124

B

136

Customer expectation and perception with reference to Indian airlines

75

B

137

Sensitivity analysis of fertilizer industry to crude oil

91

Icfai

138

Survey on market potential of broad band internet services in bangalore with reference to sify ltd

95

B

139

Study on “growth of pharma sector in india and competitive analysis”with special reference to “dr reddy’s laboratories”, bangalore.

90

B

140

Identify the existing after sales and service standards of refrigerators and washing machines of the market and benchmark those servicing standards for eletrolux kelvinator .

96

B

141

Study on web services in business process management

70

B

142

Consumer/ industry awareness and perception study of the new product of hindustan lever limited (bru coffee, lipton tea and knorr soupy snax) comparing to the major players in the industry, to identify the new marketing strategies for hll to gain upper market share.(geographical limitation: bangalore)

A study on dealers and retailers attitude towards cements with specific reference to penna cement in Hyderabad

80

B

252

Analysis of mutual funds

85

B

253

Consumer preference towards the products of sony india ltd

65

B

254

Sales process, product & after sales service for bajaj caliber bike Bangalore city on behalf of bajaj auto ltd.

50

B

255

Customer relationship management with sales process, product & after sales service of ford customer was under taken in Bangalore city on behalf of cauvery ford pvt.ltd

95

B

256

A study on wear-life perception of customers affecting customer satisfaction in the case of slurry pumps manufactured and supplied by m/s.mcnally Bangalore industries ltd, a major manufacturer in india

133

M.k

257

Study on the problems of international marketing of ceramic sanitary wares with special reference to muthoot apt ceramics ltd

77

Usa

258

A study on customer satisfaction on airtel subscribers with special reference to bangalore city – a segment approach

Identifying the potential of schemes a study conducted for franklin templeton investments

216

Ifim

275

Competitor analysis of kinetic regarding customer satisfaction in bangalore” has been aimed to know the popularity of hero honda splendor/passion in the Bangalore city & satisfaction level of customers from their respective two-wheeler.

55

Ifim

276

Identifying the potential of exclusivechannels in bangalore.” A study conducted for birlasunlife mutual fund, a joint venture between aditya birla group & sunlife financial services of canada inc.

67

Ifim

277

Business process implementation “with respect to niit

85

Niit

278

Determining the market potential for land line telephones and customer satisfaction research a study conducted for touchtel, mangalore

Satyam infoway ltd“study on the internet, telecom and network securityInfrastructure of corporate’s in bangalore’’

67

B

291

A comparative study on dealer analysis of different brands of cars for sales promotion activities in Bangalore city’ was conducted in bangalore to analyse the metamorphosis of the indian consumer with respect to toyota qualis.

Sales force management by general insurance service providers in Bangalore(ICICI Lombard)

90

B

539

Study on retailers perception towards BPL mobile prepaid card

58

540

A comparative study of current Reward and Recognition program at Satyam computers service limited vis a vis other IT companies and to ascertain the level of satisfaction of the employees with the Reward and Recognition program in the company

105

541

A study on the brand awareness of M.T.R food products

103

542

In plant training report undertaken in kerala roadways limited

46

V

543

Study On Customer Satisfaction of Mercedes-Benz with reference to SUNDARAM MOTORS

94

544

Market research on application of E-commerce for Unified electro tech ltd