Neutralising underpants? What a gas!

Underpants which are claimed to neutralise the smell of flatulence are proving a hit in Japan, whose hard-working businessmen seem to like the idea of breaking wind without getting rumbled.

A Japanese textile company has developed a range of underwear which it says prevent unwelcome odours.

"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," said Nami Yoshida, a spokeswoman for the company, Seiren.

"At first we thought about selling them to those who require nursing care and to hospitals.

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"But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them."

The underwear is manufactured with niff-absorbing ceramic particles in the material fibres.

Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular flatulence emitted by people suffering from irritable bowel syndrome.

The company's range has now expanded to 22 items, including socks that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.

AFP

3 comments so far

Ummmm..... Are those grey undies being modeled by a man?

Commenter

Dave

Date and time

November 14, 2012, 8:11AM

What a thoroughly immoral idea! It's a bloke's destiny to drop the occasional loud one, and to bask in it's fruity aroma, and to be oblivious of the surrounding population's discomfort. I shall henceforth picket any Aussie store that has the effrontery to advertise this very un-blokey piece of wearing apparel.

Commenter

Fred Bloggs

Location

Castlemaine

Date and time

November 14, 2012, 10:46AM

Would they still work if the underpants are worn on the outside, like Superman ?