The effect of same IP addresses on SERPs

If I was ranking number 1 for a term, what would the effects be of creating another site, hosted on the same server / IP, same whois info, same URL but a different TLD, and trying to get this to rank for the term also.

Does G restrict search results to one IP per page or is this perfectly possible?

3 Responses

Any links, which are a key component of SEO could be split between the two sites rather than bolstering the single site.

Also would the content on this seperate site be unique from the original site? If not then the search engines may look at the new page and decided that it is not worthy of inclusion.

It is possible to rank for the same term with multiple pages on your site so for example the home page, about us and offers page could rank 1, 2 and 3 for a term. Aiming for this may be a better use of your time and efforts as seeing multiple listings for a site at the top of the rankings increases credibility for that site in the users eyes.

The main reason for me to do it is increased visibility in the SERPs. The original site sometimes ranks1st and 2nd and has that position pretty much secured. It no longer requires active resources for link building and over time it will get these naturally.

I ask because I have recently acquired the .com TLD and instead of just 301'ing this, I thought I could make use of it and get maybe position 3 and 4 out of it.

All content is unique, all links are natural and editorial references and there is competition that could touch it (that I can see :).

The question really boils down to whether G will rank two sites that exist on the same IP on the same SERP? Does anyone know if this is possible or if there are factors in place to prevent this.