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Philanthropist is encouraging more family businesses to make social impact investments following the launch of his latest initiative with a social purpose.

Lord Fink, the former chief executive and deputy chairman of the hedge fund Man Group and former Conservative party treasurer, joined forces with David Johnstone, founder of the Free Holdings group, to set-up ChariTable Bookings to support fundraising activities worldwide.

Hundreds of charity representatives and supporters joined the duo for the launch of the platform at the Dorchester in London last Thursday, which was also Lord Fink’s birthday.

After two years of development, individual and corporate users can now make their booking through charitablebookings.org or its iOS app or by telephone and choose more than 6,000 restaurants in the United Kingdom, with the United States the next likely territory.

For every diner in the party £1 will be donated by the restaurant, to a charity of the booker’s choice. The donation comes from the restaurant commission, normally paid to booking platforms, and comes at no cost to the booker.

Customers can choose a charitable cause from more than 7,585 UK registered charities working on community projects to global endeavours. Efforts include education, the elderly, health, the environment and veterans to the homeless, animal welfare, the arts and children’s welfare.

Lord Fink said social enterprise was very much the idea behind ChariTable Bookings with 50% or more revenue going straight to charity and much of the remainder to run or promote the business to generate more funds for charity.

“The end product will be a win-win for charity and also for individuals who will be able to see charities of their choice benefit without costing them personally,” he said.

“I was very keen to establish ChariTable Bookings because if I look at my own voyage in philanthropy, which started as a student during rag week, shaking buckets and having people put their loose change in, was a big feature early on,” he said.