Promotion is a system to fix the business of communication with customer. This will contribute evidence which supports them to take judgement to purchase a product or service. Ikea's promotions were grounded on selected marketing circumstances and cultural awareness of each country in general and Australia in particular. Those are distinct a lot from worldwide markets. IKEA had operated with altered advertising agencies to take out some of the best innovative and substitute television spots through the world as well as in Australia.

However, to be successful to attract a certain amount of customers, IKEA needs to publish some of specific and affective promotion on them to increase the revenue. For example, when a customer buys an electronic washing machine about $2000, he/she will get a voucher to claim $150 in 30 days register later. So in those days, IKEA can use that $150 as the revenue to make some more products or even a particular service, so they would earn money, on the other hand, that customer is feeling happy and cared by IKEA. Then he/she would come back again for some of the following deals.

Furthermore, likely the promotion that The Good Guys provides for their customers, “Pay cash pay less”, so they will get discount for the items. By this advice, customers will be happy to take money out of the ATM, hand to the counter, so the company will get money straight away to run the business, customers pay less than general, it takes advantages for the both side of the business. So it might be one of some recommendations which could bring much money for IKEA.

Moreover, delivery is one of the most important enquiries which customers should be caring about. So IKEA could give them a few options on discount fees on delivery charge. For instance, when customers purchase over $3000 on all types of items, they will just pay $50 for delivery, if they would like a service to install or assemble for them, it would be...

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...IKEA :Design and pricing
2013
Prabhdeep singh
IKEA Home Furnishing
8/5/2013
Table of contents
Introduction………………………………………………………………………………………3
Question &amp; Answers………………………………………………………………………….4
IKEA: Design and Pricing
Prabhdeep Singh
Level 5
5/August/2013
Production and Operation Management
Submitted to :
Mr. Daniel
Lecturer (Level 5)
Newzealand College Of business
INTRODUCTION
The first Mobel-IKEA store was opened in Almhult, Smaland in 1958, while the first stores outside Sweden were opened in Norway (1963) andDenmark (1969). The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland (1973), followed by Germany (1974).
Amid a high level of success, the company's German executives accidentally opened a store in Konstanz in 1973 instead of Koblenz. Later that decade, stores opened in other parts of the world, such as Japan (1974), Australia and Hong Kong (1975), Canada (1976), and Singapore (1978). IKEA further expanded in the 1980s, opening stores in countries such as France and Spain (1981), Belgium (1984), the United States (1985), the United Kingdom (1987), and Italy (1989). The first IKEA store in Latin America opened on February 17, 2010 in Santo Domingo, Dominican Republic. As of July 2013, the company's presence in developing countries remains minimal.
The world's five largest...

...SOUTHEAST UNIVERSITY
A summary of the case study: IKEA invades America
Submitted to:
Nazmus Sadekin
Lecturer, Dept. of Economics,
Southeast University
Submitted by:
Tasnuva Amreen Khan - 2011020106012 (Group Leader)
Sayeed ahmed Khan - 2011020106023 (Group coordinator)
Amit Roy - 2011020106027
Ferdousy Rahman - 2011020106021
Md. Anis Uzzaman - 2011020106016
Date of submission: 3rd December, 2012
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the world's largest furniture retailer, founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, who later became one of the richest people in the world.
The company's name is an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his hometown (Agunnaryd, South Sweden). The company is known for its modern architectural designs on various types of appliance and furniture, often associated with a simplified eco-friendly interior design.
Initially, the company sold basic household goods at discount prices; in 1947, however, Kampard began selling home furnishings....

...Executive Summary
The following is an analysis of the IKEA case study found in the Strategic Management Text book. This analyses the
strategies used by IKEA to gain competitive advantage in markets outside its original area. The report begins by providing a
background into IKEA. It studies International Business Level Strategy and the three international corporate level strategies.
The case study goes into informing its target market and pricing strategy, which is already discussed. This case study further
says how different people in different parts of the world thinks about IKEA, how elegant their designs are and how affordable
for them to purchase IKEA products. Some of IKEA’s main markets are in three of the fastest growing markets such as
Russia, US and China. IKEA store bring out products such as furniture to small product like a scented candle. IKEA has over
1300 suppliers in about 53 countries. They further have 12 full time in- house designers with 80 free lancers and other
production workers to identify the correct raw materials and produce products efﬁciently and cost effectively. Primarily, IKEA
produced standardized products however; this international strategy did not work for one of its vital markets that is, US.
Therefore, they had to emphasize on taking corrective actions. The report also analyses the entry methods used by...

...Introduction
Ikea has been offering a wide range of well-designed home furnishings and functional living solutions at a lower price so that many people can afford them. This business idea supported their vision of creating a better everyday life for the many people (Ikea, 2012).
Ikea’s Value
Value is what customers see and willing to pay for that exceeds the cost of the product. Ikea’s value chain offers their customer a value which results in a profit margin. Ikea’s customers are mainly attracted by their high quality products, affordable price, functional design and family-friendly environment.
Affordable Price
Low prices are the cornerstone of the IKEA vision, business idea and concept (Ikea, 2012). Ikea offers well-designed, functional home furnishing products at affordable prices which make it available to everyone. As price is always a concern for customers, Ikea are constantly trying to be more efficiently and always cost-effectively.
High Quality Products
Ikea has always been able to produce high quality products that would appeal to a wide range of demographic markets. This is a core concept that customers will consider when selecting for home furnishings and Ikea is capable to offer an affording price without sacrificing the quality.
Good and functional design
Customers are also attracted by Ikea’s affordable contemporary design....

...Research Paper
IKEA
By: Rahul Mor.
ID: 12847704
Lecturer: Mr. Frankie Yee.
James Cook University
Singapore
INDEX
1. Abstract--------------------------------------------------------------3
2. Introduction---------------------------------------------------------4
3. Measures of success-----------------------------------------------4
4. Reasons Behind success-------------------------------------------5
5. Leadership inIKEA-----------------------------------------------6
6. Recommendations--------------------------------------------------7
7. References-----------------------------------------------------------8
Abstract.
This research paper studies the Strategies followed and used by international retail giant IKEA, which is well known for its affordable, modern designed furniture products which can utilize for household and offices. Being a largest furniture retailer with 332 stores in 44 countries IKEA will soon open stores in India, Egypt, Indonesia, South Korea, New Zealand, Latvia, Estonia, and Serbia.
The paper focuses on the successes of the company and tries to find out the reasons behind the strategies applied to achieve the successes. And the leadership strategies bean followed to achieve the goal.
Introduction
IKEA founded by Ingvar Kamprad in Sweden, 1943 when he was 17 years old. IKEA grown as international furniture retailer with 332 stores in 44...

...In this case of Ikea, they adopted the cost leadership strategy and product differentiation to their business model.
In order to maintain cost leadership in the market, internal production efficiencies must be greater than that of competitors. Under Ikea's strategy, suppliers are usually located in low-cost nations, with close proximity to raw-materials and reliable access to distribution channels. These suppliers produce highly standardized products intended for the global market, which size provides the firm with the opportunity take the advantage of economies of scale factors. Ikea's role is not only to globally integrate operations and centrally design products, but also to find an effective combination of low cost, standardization, technology, and quality.
Due to large product range Ikea has achieved economies of scale and scope, as waste of resources is a sin at Ikea. It provides a secure delivery system to its supplier this way it has achieved economies of scope. It is simply when a company seeks to produce the same product more efficiently and at a lower cost than its competitors. This can be achieved through economies of scale, innovations in production & distribution, lower raw materials cost. It often a company seeking a cost leadership strategy will aim for a broad market scope in order to satisfy economies of scale.
The Ikea introduced self-service and cash-and-carry concepts. Also, it provided many...

...visitors on the website Ikea.fr
Graphs
PESTEL IKEA
Economical factors
Better purchasing power of emerging countries Pricing different according to the country Low price strategy in general
Technological & Legal
Technological factors Creation and innovation of new products Better stock management Legal factors Strengthening of international importation regulation Norms
Environmental & Social
Environmental factors Create products with a minimum of impact on the environment IWAY Partnerships with many environmental organisations Social factors Decent work condition to its suppliers IWAY Partneships with many social organisations
Structure & Organisation IKEA
Structure and organization IKEA
In charge of the development of the assortment of IKEA (10000 products) IKEA has 43 ofﬁces of purchase distributed in 33 countries Suppliers distribute in 55 countries
Structure and organization Swedwood
The industrial group of IKEA is specialized in the production of furniture and wooden components 32 factories in 9 countries Swedwood is specialized ﬁrst and foremost in the sectors where IKEA has difﬁculties The IKEA’s Group is supported by 9 departments
The watchword at IKEA
Decentralization
To have economies of scale To maintain low prices
But certain ﬁelds of expertise keys are centralized (IKEA IT, IKEA...