March 05, 2010

CBS Gives Makegoods for Back to Back Men in Underwear Ads

I can't even believe we're having this conversation.

During the Super Bowl, CBS ran an ad for Dockers next to an ad for Career Builders. You'd think there wouldn't be any conflict between those two advertisers. But the problem wasn't the industries, but rather the creative.

"The fact the theme of not wearing pants is similar in both, and the fact that they ran back-to-back, would make it more confusing for consumers to remember who to attribute each piece of creative to," said Stacey Shepatin, senior VP-director of national broadcast, Interpublic Group of Cos.' Hill Holliday

With all the money and power and prestige on the line with Super Bowl commercials, there is such a HUGE opportunity to come up with something amazing and original.

Yet here we are with a controversy about not just one, but two ads focusing on guys in their underwear. Is this really where we're at people?

Well, it's truly challenging to win back the trust of women because they value experience and relation. That's why good communication is very vital in any field like in a call center. Since agents serve as a bridge of clients and companies, they value every conversation and relation in order to build trust.