The Customer Century

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Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.Says Public Relations Director Greg Martin, aquot;Those are the forty times during a#39;the
Saturn Experiencea#39; that we have identified ... on talking to a person, using the
product, reading the ownera#39;s manual, or watching a commercial by the company.

Title

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The Customer Century

Author

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Anders Grönstedt

Publisher

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Psychology Press - 2000

ISBN-13

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