what is PPC?

Pay-per-click is the model of internet marketing used when allowing businesses to advertise on their properties. Every where whether it is a search engine or a social media platform, the advertiser pays fees every time when a user clicks on a sponsored link or advertisement

On a search engine results page (SERP), Advertiser has to pay for your website to appear in top sections of the results. This paid-for ad normally helps to appear at the top of a SERP page,

Search Engines company like Google AdWords, Bing Ads or Yahoo Gemini make the majority of their revenue from advertising.

Paid search ads and social channels are helping the site to come on the first page on SERP. if your website is new and struggling to achieve any presence on the SERPs with your current search engine optimization (SEO) strategy you should opt for PPC campign.which means once your add has been clicked he bid amount will be deducted from you budget.

Why is paid search important?

Google makes its revenue from advertising whether you opt to pay for AdWords results on SERPs, or display advertising for display advertising Google uses its AdSense network .Google also use pre-roll ads on YouTube

With the Search engines optimization strategies on has to use paid search to keep their site on Top of search page. Companies have to set budget for the paid advertisement. Increasing and decreasing budget also help advertisement to give the ranking according to the keyword or the LSI keywords (Latent Semantic Indexing) where these are keywords semantically related to your main keyword.

With the paid search Google rank also consider your organic result. Which also help organization to engage the audience.

What is Google AdWords?

Now a days Google Adword has become so popular .there are some basic terms in paid search.

The basic principle of AdWords (and indeed all other paid search tools) is as follows:

Do research for the keyword or query customer or audience is looking for.

Then create an advertisement that will show on the SERP page based on those search keyword

You will notice that more than one organization ads will come on SERP page for the same keyword.

How does Google Ad Words decide which adverts to serve?

Chances are you won’t be the more than one organization ads will come on SERP page for the same keyword.

If you want to appear in the top, you’ll have to bid against other companies. All depend on the The amount you spend and how much you’re willing to pay Google Ad Words .Every time you ads clicks you bid amount will be deducted from the budget. The more you pay-per-click (PPC) the more likely your ad will appear in the search result.

Its not only the amount you spent for advertisement. Google also uses metric for giving SERP ranking called QUALITY SCORE which includes how your ads are relevant to the query of searcher ,how many clicks it get previously and how your landing page is relevant .

What is Quality Score

It is the measurement of relevancy of the campaign with respect to Adgroup,Adcopy,Keyword and landing page .