By Raquel Reyna So, every time I failed, every broken relationship or failed leadership attempt…it all led me back to the same story…my childhood… well, my junior year in High School particularly. No, not really poverty, but poverty-minded. We were very suburban middle class, but from my perspective…there was truly never enough “comparitively”. …

It’s really all about YOU! By Erica Nitti Becker Can you believe it’s already a few weeks into 2nd quarter? Have you reflected on your 1st quarter goals and what you accomplished?Or did you jump right in to 2nd quarter? Be honest! Most people and business’s do a quick overview, believing it’s still early enough …

By Erica Nitti Becker Most of my articles, blogs, and media interviews are centered around mindset, success and results. Underneath this, and the secret to reaching these results, clients must face their level of intimacy with themselves; i.e., Self Love Depending on your level of intimacy with yourself and others, you can determine your level …

– By Tad Hargrave – Authenticity is not a goal. It’s a byproduct of something else. It’s not something you can put on like a coat. It’s not a strategy. It’s not something you can posture at. It’s not even the goal. It’s the result of something else that you’re doing. There’s the old story …

– By Tad Hargrave – “Come and learn the possibilities (and the limitations) of holistic nutrition.” These remain one of my favourite sentences ever penned in marketing. I remember reading it, on a poster for a workshop on holistic nutrition at an organic grocery store in town, and being struck at how much more credible …

~By Linda Albright~ My partner and I follow an (almost) daily practice which has been incredibly powerful and has produced phenomenal results. Each morning, we take turns stating our intentions out loud to each other. After saying each one, we then pause and listen for those “helpful” voices inside our heads that recite for us …

– By Tad Hargrave – There are three main criteria of a viable target market. First, it needs to be clear. As a prospective client, I should know immediately if I’m in that group or not. Second, we need to be able to find those clients. There should be hubs. Third, there need to be …

– By Tad Hargrave – If you’re reading this, there’s a good chance that you’re an entrepreneur but, if I know my audience at all, that really means you’re a solopreneur. Emphasis on the word “solo.” That means you’re doing almost everything alone. And you think that you should be doing better. This is insanity. …

– By Tad Hargrave – Marketing shouldn’t feel hard. That’s not to say that it shouldn’t take effort. It does. That’s not to say it doesn’t ask you to hustle. It does. But it shouldn’t feel like a struggle. I see so many people struggling to figure out which tactics to use and how to …

– By Tad Hargrave – I am struck by how many things I learned from the good Dominic Canterbury. He and I co-led a marketing workshop in Seattle many years ago – maybe 2007 or 2008. The notions of niching, hubs, and paths came from him. As do the three notions in this blog post: Relevance, …

Recently, I was invited to give a “2 Minute Business Tip” at a women’s networking event. To my surprise, “Schooners, Orgasms and Lightning Strikes” came tumbling out of my mouth. Let me explain. Schooners: Only about 1% of all boats are actually Schooners. They are elegant, historic, wooden vessels with distinct qualities that separate them …