It’s Not Just Social Media Anymore, but Social Journalism and Social Business

I was reading about a newspaper in the UK, The Guardian, that thinks of itself as a digital publication, but the bulk of their revenue still comes from print. This is where it gets interesting and makes you realize the power of digital communication.

If a story is in print, it’s immediately out of date. But if a breaking story results in an article being published to online applications, it’s immediate, organic and can evolve along with the story. This is an example of not just social media, but social journalism. Journalists can invite audience participation and it has the potential to reach a vast audience through search and viral marketing.

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