How mbwinograd started their logo design journey

Company name

NuLabel Technologies

Overview

We are an early-stage start up company that is developing innovative technology for companies that print millions of labels. Today, these labels typically go on packages and products and are generally considered basic and old-line stuff. Our solution is a label that helps companies cut costs and reduce waste. Our labels can save companies millions of dollars every year. We are a less expensive, more efficient label. Our solution uses polymer science and is unique, novel, and innovative.

Tell us a bit about who you are and the people you reach

Our target audience has two facets. First, we are targeting potential customers, which are companies that print millions of labels as part of their everyday operations. These customers care about cost, efficiency, waste reduction, and like that our solution is simple, yet technologically transformative. The second facet to our target audience is potential investors who will back our company. They need to see that this technology is unique and innovative, that their is a compelling reason for companies to buy it, and that our company is going to be a high-tech disruption in an otherwise low-tech, basic marketplace.