OBPA seeks $1 million state grant for regional tourism promotion

Tourism promotion in Northern New York could be in for a $1 million boost.

The Ogdensburg Bridge and Port Authority has taken the lead in submitting a consolidated funding application for a $1 million grant from the states MarketNY program.

MarketNY would, if approved, would provide funds for specific tourism activities - including advertising, websites, consumer shows and promotional materials - with their use overseen by agencies closest their mission.

When successful, this grant will significantly promote tourism in New York State, said OBPA Executive Director Wade A. Davis. Its different levels for different agencies.

The applications description of the regional proposal states that The North Country region plans to capitalize on one of its most unique elements – the longest border with Canada – in a collaborative, multi-county marketing effort to draw targeted Canadian visitors across the border to take advantage of the North Countrys four-season recreational opportunities.

Increased Canadian visitation will create a demand for increased amenities which in turn, leads to job creation. The North Countrys unique border position and current favorable exchange rates position the region well to increase visitation from Ontario and Quebec.