Saturday, June 14, 2014

Strauss Energy Morning Cookies Line

Strauss Energy has a new line of cookies they are
calling עוגיות דגנים
לבוקר which can either be translated as Morning Cereal
Cookies or Morning Grain Cookies. The cookies are made partly with whole flours
so maybe that was part of the reason they used the word דגנים . I think the name is most likely because breakfast cereals are
called דגני בוקר and Strauss is trying to
pull these off as a substitute breakfast, like all of their granola-type bars on
their “Energy” label.

שטראוס ENERGY סדרת עוגיות הדגנים לבוקר...טוב

I saw 3 items in this new Morning Cereal Cookies line;
A Chocolate Cream filled Cookie Bar, A Whole Flour Mixed Nut Cookie & A
Whole Flour Blueberry Cookie. I don’t tend to care for cooked/baked fruit so I got
the first two options to try.

Don’t be fooled, yes, they do have whole wheat and
whole oat flour in them but they also have white flour, so they are far from 100% whole
flour cookies.

From the photo on the packaging, The Chocolate Cream
filled Cookie Bar, made me think of a Fig Newton cookie so I was expecting it to
be a soft cookie. It’s not. The cookie is hard and crunchy but the chocolate flavored
filling is smooth and soft. I'd say that's a good thing because I thought the cookie
part was too dry on its own. I didn’t love the chocolate filling. I found it to
be somewhat gritty and leave a slight artificial aftertaste but my friend, who
tried it as well, did not pick up on the artificial aftertaste at all. She liked
the cookie. It's not her favorite cookie but she said it was OK/good enough. I don’t think kids of any age would pick up on the fact
that its part whole flours.

When it comes to the Mixed Nuts Cookie (hazelnut and cashew)
I could definitely tell it was partly made with whole flour and oats. I found
the cookie to be crunchy and sweet but way too dry to be eaten alone. Alongside
a cup of tea, coffee or milk would be the way to go. To me it seems that this cookie
is targeted toward adults and not kids but I may be wrong.

My friend and I liked the cookies enough but we agreed that
they are not at all a “breakfast substitute”. We see them strictly as cookies. Maybe
the fact that they have whole flour and are enriched with calcium, iron, folic
acid, vitamin B1, B12 and D3 makes them somewhat better for you than eating say
Oreos but in no way are they as good as grabbing a fresh fruit or a 100% whole/real
granola bar if you need an “on the go” breakfast to tide you over until you can
eat a proper meal.

Bottom Line: Yes,
these cookies are enriched with vitamins/minerals and are made with some good ingredients
but that does not make them a good breakfast choice. The Chocolate Cream filled
Cookie Bar left a somewhat unpleasant aftertaste in my mouth and both options where
slightly too dry. We thought they would be best served with a drink of some
sort. We didn’t love them or hate them, they were just OK.I don’t see myself repurchasing
these Strauss Energy Morning Cookies.

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About Me

I love trying new things. Seeing as most of the reviews I find for products, here in Israel, are written in Hebrew I decided to start a blog reviewing anything & everything new I try. My goal is to have fun trying new stuff at the same time as I help others decide what to try & what to skip:)
Daniela