Some 11% of holidaymakers are more likely to take all-inclusive holidays in Europe to safeguard themselves against the falling value of the pound

A "perfect storm" of the falling value of the pound and security fears means holidaymakers are avoiding travel in Europe during October half-term.

Although a third of people are planning a break during half-term next week, a quarter admit they are avoiding Europe, research published today reveals.

Brits put security first

Further findings from a poll of more than 2,000 consumers by Travelzoo shows that more than half are prepared to undergo further security checks to improve security.

A third (31%) are willing to pay at least 5% more for their holidays - one in ten (10%) would pay 10% more - if it meant there was extra security when travelling abroad.

A total of 41% say they are now actively avoiding places affected by terrorist attacks, 34% say they are more likely to holiday in the UK, while 11% are more likely to take all-inclusive holidays in Europe to safeguard themselves against the falling value of the pound.

Long-haul has grown in popularity

Spain and France continue to be popular destination, research suggests.

However, long-haul continues to grow in popularity, with Canada named the second most popular destination and Australia in fourth place this October half-term.

Travelzoo European president Richard Singer said: "As we approach the last few months of 2016 we can see many factors are influencing where British consumers wish to travel to. The situation right now could be described as a 'perfect storm.'

"We have increased pressure on the price of European holidays caused by the falling value of the pound, combined with two of the key affordable winter sun destinations - Sharm el-Sheikh and Tunisia - continuing to be off the menu for British holidaymakers.

He added: "Speaking to the many travel companies Travelzoo works with, we know October half term bookings have been fairly stable.

"However, there is definitely concern in the market about Christmas and February half-term where we expect to see the true impact of Brexit and other global events.

Holidaymakers are advised to take out travel insurance whatever their destination to protect themselves against unexpected events.