He wanted the US title which Kofi Kingston had, so on raw out of nowhere both Carlito and Primo attacked Kofi during his match. When they were walking up the ramp Ted came out in a nice suit and pulled out an envelope filled with money to give to Carlito and Primo...So just have him pay off people to get what he wants....Also add to that a gorgeous blonde gold-digger to be on his arm like Maryse was and you got a decent character for the crowd to hate....