It's about using certain brands of mascara to achieve a certain 'look'. The desired look here is "doll" lashes or "manga" lashes for those of you who like Japanese comic books.

In the Spirit of SLC Comic Con which is going on right now, I thought it would be fun to read this article.

It was interesting because this girl was actually excited about these tubes of mascara. I don't ever get excited about mascara. I hate the stuff.

But here's the intro to the article:

I want — nay, need — the doll eye look. You know, the kind of eyelashes popularized by English model Twiggy in the ’60s, but less spider-y for the modern look. It’s more Barbie-like, but the top and bottom lashes are still separated and defined, opening up the eye with doe-like proportion. It’s a notoriously hard look to achieve, often accomplished with single false lashes applied very carefully, with the assistance of a makeup artist, or simply by knowing how to apply mascara properly. But who has that kind of time to invest in morning makeup? Thankfully, there are some pretty proficient products that allow you to get those ever-elusive, doll-like lashes. All it takes a little mascara and lash product know-how. Oh, and practice. I have super duper straight lashes that refuse to curl. They are seriously defiant. So it took me lots of practice and applications, and extra curling with my trusty Shu Uemura curler after blasting it with some heat from the blow dryer. To be honest, my lower lashes tend to embrace the doll eye look moreso than my uppers, simply due to their curl defiance. There are plenty of ways to do doll lashes. You don’t need to be as dramatic as that mod ’60s icon Twiggy.^^^^^^

Ok, if I were having a conversation with this girl I'd grab her by the shoulders and shake her while yelling, "JUST GET LASH EXTENSIONS!"

That being said, you can easily achieve this look far easier by just getting a half set of lash extensions! Seriously! And they would me semi-permanent and looking good for over 2 weeks, not one day! A half set to create a "doll" look where there are extra long lashes throughout the lash line could EASILY be created for $45 of service and 45 minutes of your time. I guarantee that is almost as long as this girl probably spends on her eye makeup for one day! The over all effect would be SO much better as well!

Also, for super straight lashes, you should use a heated lash curler which is approved for use while you have extensions.