This study analyses the service offerings and the various connected TV
interface models. It examines the positioning and strategies of the major
players of connected TV. It also provides forecastsfor the market of OTT video
services on TV by 2016 in the majorcountries and internationally.

Report's key questions

Services on connected TV: what role for international and local brands?

Interfaces: portals, widgets or search engines?

The new control tools: what role for tablets?

The key positionings of connected TV offerings: complement or competition
with TV channels?

What differences between the North American and European markets?

What evolution in the relationship between rights holders and TV channels?

Will network operators adopt the OTT services?

What is the impact of connected TV on the global broadcasting market?

EXTRACTS

Positioning of the offerings of the promoters of connected TV

Global market for connected TV
services 2011-2016, millions EUR

Source: IDATE - World Connected TV Market - February 2012

Breakdown of the market value of OTT
video services on TV in 2016

Source: IDATE - World Connected TV Market - February 2012

Table of Contents

Product Code: M12210

Table of Contents

1. Executive Summary

2. Methodology

3. Services and interfaces

3.1. The services of connected TV

3.1.1. Typology of services

3.1.2. Video services

3.1.3. Internet services: offerings centered on the global brands of the
Web