High And Mighty

Not every dot-com can buy the Super Bowl. Take AddictionSolutions.com, a provider of self-help information for addicts and their friends and families. The company's agency, Agnes Huff Communications Group, only had $75,000 to get the message out. So last week it took to the streets, marketing the site through a "teaser" mobile billboard from the Los Angeles agency that proclaimed, "Log on if you need to get high." This week, the board travels to Southern California cities such as Carson and Huntington Park for special events promoting the site. A radio campaign will break next month. Partnering with Huff on the effort was Fraser Communications, Santa Monica, Calif. The two agency principals, Agnes Huff and Renee Fraser, previously worked together as partners in the former Fraser/Huff. --Jack Feuer

Not every dot-com can buy the Super Bowl. Take AddictionSolutions.com, a provider of self-help information for addicts and their friends and families. The company's agency, Agnes Huff Communications Group, only had $75,000 to get the message out. So last week it took to the streets, marketing the site through a "teaser" mobile billboard from the Los Angeles agency that proclaimed, "Log on if you need to get high." This week, the board travels to Southern California cities such as Carson and Huntington Park for special events promoting the site. A radio campaign will break next month. Partnering with Huff on the effort was Fraser Communications, Santa Monica, Calif. The two agency principals, Agnes Huff and Renee Fraser, previously worked together as partners in the former Fraser/Huff. --Jack Feuer