Objective: Engage audience to answer a quiz for questions spread over 10 seasons of American Idol

Product: MagixFone

Brief: American Idol, United States most watched Television Show, concluded its 10th season in May 2011. A grand party was organized for participants, sponsors and select invitees after the results were announced. The After Party organized on a huge 20,000 sq. feet terrace had the best of decor, cuisine and music. TouchMagix was involved in creating exciting moments for the audience at the party. We used our MagixFone along with a 103″ LED display, which showcased a quiz. The quiz picked 3 random questions that were based on episodes from all 10 seasons of the American Idol. Users connected to the screen by dialling a number displayed on the screen using their regular mobile phone.

Impact: Groups of people gathering around the screen to play the Quiz game tested their knowledge on their favourite show on television.