This paper describes a new model for delivering hyper-local data for mobile subscribers. Our model uses Wi-Fi proximity as a service. According to this concept, any existing or even a specially created Wi-Fi hot spot could be used as presence sensor that can trigger access for some user-generated information snippets. In this article we present several examples for deployment: context-aware browser, integration for proximity and social streams and human dynamics models based on proximity data. As the possible use-cases, we can mention, for example, news and deals delivery in malls, news feeds for office centers and campuses, social curation, Smart City projects, personal classifieds, etc.