Common Social Media Mistakes You Could Be Making

by Elliot Betancourt on January 12, 2016

Whether you are marketing for painters or working on your interior design marketing strategy for next quarter, social media is likely one of the cornerstones of your planned activity. As a relatively new discipline, they way we use social media is evolving almost daily – with new channels to explore, new tools to use, new analytics to delve in to, new advertising options and the advent of social commerce, there’s lots of opportunities to take advantage of. There’s also lots of pitfalls and plenty of ways to get social media wrong. Fortunately, you can keep your social media on point by avoiding these common social media posts…

Your posts are too sales orientated

One of the biggest social media faux pas is to make your posts sales orientated. This is one of the most common mistakes made by brands using platforms such as Facebook and Twitter to engage with their audience. It’s also the quickest way to lose the interest of those same readers you’re trying to initiate a conversation with.

The modern Facebook user checks their newsfeed an average of 14 times per day. Consider why you log into your favourite platform regularly. It likely isn’t to be sold to. It’s to discover interesting content, news, read articles and catch up with images, video and other content forms.

You don’t vary the content

Social media isn’t designed to thrive on just one type of content. If you’re guilty of only posting text based updates, you are missing out on the chance to connect with different types of audiences. It’s also likely you’re not elevating your posts above the noise and other clutter that fills your fans’ newsfeeds. Experiment with images, video, polls and infographics to complement your text content.

You don’t carry out social media listening

You wouldn’t carry out interior design seo or run Houzz marketing without monitoring the results, so why fail to measure your social media impact? Social media listening offers great insights into audience likes and dislikes, allowing you to tailor future posts for better engagement. Study the types of content that get the most likes, clicks and shares, along with topics that generate the most interest and interaction. You can also use social media listening to study what works on competitor channels using the same set of measuring tools. Use this knowledge to craft your future social media activity.