How to Create A Social Media Promotion Schedule

Every blogger knows that the best way to get their content out is through social media promotion. However, there’s so many ways to promote content that it can be a bit confusing to get started.

It’s always a good idea to create a scheduling calendar. When you create a content marketing and promotion schedule for each post it’s far easier to keep track of.

Here’s a few things to consider:

Where Does Your Audience Live?

Each platform has a personality. Instagram, Twitter, Linked In and Facebook each have their own personality. If you want to promote to people on a platform it’s important to get to know each platform and what’s considered acceptable.

What’s the Best Time of Day to Promote?

Each platform is able to show you in their analytics which time of day is best for their shares. However, it’s crucial to also know your audience because each audience is a little different in what time they want to consume content.

How Long Will Your Content Be Relevant?

Are you promoting a time sensitive launch or an event? If so you may only have a short amount of time to give the information, in which case you might want to post more frequently. But with evergreen content, you can space it out more.

Now, you can go ahead and develop a content schedule for each post. Let’s start with Twitter. On Twitter, you can share more often than you can on other networks. You can also tag people, and promote the Tweet by paying. This makes it super easy to promote your content and you can promote as aggressively as you want to.

A Simple Content Schedule

The day the post goes live. The day you publish the content you will automatically want to share it on Twitter announcing your new blog post. Also, pull five to 10 quotes, stats, or points from the content for later.

Later the same day. Later in the day you will want to share your new blog post a few times, up to three times that day, using different quotes from the content. So, the first time you share it’s okay to say, “Check out my ultimate guide to widgets” but when you share it in the future try pulling some relevant information to make it look more interesting. Sharing your content more than once can double your conversion rate.

Tomorrow. Use the rest of the facts and quotes you’ve gathered and share it some more. Also, consider tagging experts mentioned within the content so that they and their audience will see it.

How Long Should I Promote? You can continue promoting your post every day as long as itís relevant. Promote more if it’s timely information, do it fewer times if it’s evergreen content. For instance, if it’s an event you want to mention more so you get enough people signed up. If itís evergreen you can promote less.

How to Get Started

If you’re wondering about the best way to keep track of all this, you’ll love Social Media Checklists. These are customizable checklists that make quick work of endless social media tasks.

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