Kids’ Social Networking Study

How are kids really using social networking services and what does it mean for your business and your customers?

Find out in Grunwald Associates’ latest, ground-breaking national research study, conducted in cooperation with the National School Boards Association and underwritten by MySpace/News Corp, Microsoft, and Verizon.

This comprehensive investigation of kids’ social networking will give you valuable insights into kids use and attitudes regarding various social networking services, the most popular features and content, safety-related issues, advertising and premium service product opportunities as well as parents’ and school districts’ reactions and responses.

The Study

The study is comprised of three parallel national surveys with Kids ages 9-17, Parents and School District Decision Makers with carefully constructed, nationally representative samples of 1,000 teens/children, 1,000 parents and 250 school districts.