Close to 60,000 people have backed Battersea so far when we say this needs to change, and we know they will be behind us all the way, as we continue to use our influence so politicians will make this happen. If you are one of the 60,000 I want to thank you for your support. If you haven't yet joined us in our stance against such shocking cases of animal cruelty, I hope you soon will.

A ground-breaking report was released by a key Westminster Committee last week - one that could make a huge difference to the lives of dogs and cats in England and Wales - but it didn't get its chance to make the impact it deserved.

I heard the news about the fire at Manchester's Dogs' Home on the radio this morning - and I felt transformed. A mix between disbelief, deep upset and sorrow felt like a heavy load in my stomach and lump in my throat. I wanted to know more, yet I didn't.

Times of austerity and highly savvy consumers mean challenging times for charities. In order to keep existing supporters and attract new ones, charities need a sound understanding of customers' buying behaviour, attitudes and habits. This is where Response One comes in.

Season's greetings hope you're all enjoying some well-earned time off with your pets and thinking up some New Year's Resolutions - and if I may suggest one - adopt a rescue pet! Sure, puppies and kittens (which incidentally can also be found in rescue) maybe more cute, but older animals need loving homes too...