IconicSlip ‘N Slide® Makes a Big Splash on its 50th
Birthday

April 26, 2011 01:30 PM Eastern Daylight Time

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--The Wham-O® Slip ‘N Slide®, a mainstay of backyard summertime fun, is
turning 50 this year. Invented by upholsterer Robert Carrier and
released by Wham-O® in 1961, the Slip ‘N Slide® gained instant
recognition for turning backyards into magical summer play lands and
continues to be passed on from generation to generation.

Since its inception, Slip ‘N Slide® has become one of the most popular
outdoor activities, leading to sales of over 30 million slides and
licensing deals with the likes of Disney, NASCAR® and Marvel. Slip ‘N
Slide® has evolved from a simple single rider slide into double and
triple rider slides in incredible 3D proportions with new water effects.
Two new versions of Slip ‘N Slide® Extreme available now are
Monster Splash, which creates the biggest splash yet, and Black Diamond
Racer, the first ever curved Slip ‘N Slide®. Bringing some friendly
competition to the lawn is Slip ‘N Slide® Sports with Splash Dunk
and Splash ‘N Bowl. Available in major Mass and Sporting Goods retailers
everywhere, these exhilarating new models will send kids sliding until
their fingers and toes turn into prunes!

“It is fascinating to see the development of Slip ‘N Slide® over the
years,” said Kyle Aguilar, CEO of Wham-O. “What started out as a sheet
of plastic is now practically a water park in your own backyard.”

Adults everywhere will live vicariously as their children repeatedly
line up to slip, slide and splash onto a Slip ‘N Slide® of their choice
come summer. Remember, if it’s not yellow – it’s not a Slip ‘N Slide®!

About Wham-O®

WHAM-O, Inc., which has recently returned to its roots in Southern
California, has been an American popular culture sensation since it was
founded in 1948. Beginning with the Wham-O® Slingshot, Wham-O® toys
continue to capture the imagination of all generations. Whether twirling
a Hula Hoop®, riding Morey Boogie® and BZ® Bodyboards tossing the
Original Frisbee® Disc, there is a toy to fit everyone. Wham-O® Inc.
designs and manufactures more than 70 products that are carried by
sporting goods stores and mass retailers around the world. Connect with
Wham-O® Inc. at www.wham-o.com.