The image Amanda picked for this tweet is a very poor visual for the content accompanying it, which is a blog post all about replacing winter clothes that have been outgrown. On Twitter’s timeline, the image is cropped in a way that cuts off the verbiage at the top and focuses your attention only on the pant thighs. When you click to enlarge the image, it’s just more of an unflattering visual with no compelling reason to click any further. Amanda would have been better off taking a funny picture of her kids being distraught about the clothes they had obviously outgrown. That would have been a much more compelling answer to the question, “What is it for?”

Include faces to boost your CTR.

We, humans, have specific cells in our brains that respond to human faces. The people in our lives that are most important to us might even have a cell designated to recognize only their face. This means our brain is always on the look for faces and it alerts us when one comes into view. Use this information in your image selections by including faces as often as possible.