Giving Day Guide

Section I - Best Practices

Ambassador Engagement

#iGiveCatholic provides many wonderful ways for your ambassadors (friends and volunteers who will promote your giving day) to get to know one another, grow in faith, and use their talents and gifts in service to Christ. How can you ask them to help you ensure your #iGiveCatholic Giving Day is a success? Check out the Board Engagement resource here.

Questions to consider

How can your ambassadors evangelize your mission through the #iGiveCatholic Giving Day?

How can your ambassadors reach out to your organization's donors?

How will your ambassadors utilize social media and other communications such as email to promote your giving day?

Know Your Audience

To craft the most effective message, you need to know your audience. Who are they, how can you reach them, and how can they spread the word about #iGiveCatholic?

Questions to consider

Who is your current audience?

Who is your prospective audience?

How will you reach them?

What stories can you share that will speak to their hearts?

Donor Engagement

Stewarding your donors – before, during and after #iGiveCatholic – keeps them aligned with your organization for continued engagement and support.

Questions to consider

How will you engage your current donor base?

How will you thank your donors when the campaign ends?

What is your plan to follow up with donors 1, 3, 6 months after #iGiveCatholic?

How will you engage new donors?

Goal Setting

Goals for #iGiveCatholic can be more than financial. Manage your expectations when setting your overall philanthropic goals: New donors, visibility, marketing, and social media.

Questions to consider

Will you have a financial goal for #iGiveCatholic? And, if so, how much?

How many donors would you like during #iGiveCatholic?

What other goals do you have?

How do you plan to share your success with your donors and ambassadors?

What tools do you need to make this happen?

Communication Tools

Once you’ve defined your audience, crafted your message, and set goals, be sure to utilize the communication tools available to you. Email marketing, social media, and videos are a great way to tell your story. Don’t forget to engage your parishioners, council members, parents, grandparents, and other volunteers as effective community ambassadors. Always use the communication methods that work best for you!

Questions to consider

What communication tools does your organization already use?

What tools are you not using that you may want to incorporate for #iGiveCatholic?

What current marketing materials can you add your #iGiveCatholic message to?

What other tools and resources do you need?

Social Media

For an online event, social media plays a huge role. Utilizing Facebook, Twitter, and other platforms will help you communicate with your current and future donors at every stage of the campaign.

Questions to consider

What social media platforms will you use for #iGiveCatholic?

What are the key messages you will convey through these platforms?

Who will run your social media campaign?

Section II. Develop and Execute Your Plan

#iGiveCatholic participants have told us that three months is the ideal timeframe for implementing and executing the giving day. Start by planning and preparing for the giving day, and then implement your campaign beginning in mid-October.

Use the template below to create work plan action items. And don’t forget to consider the goals you set while you do so!

#iGiveCatholic Goals:

What is your financial goal for #iGiveCatholic?

How many donors would you like during #iGiveCatholic?

What other goals do you have?

Are there internal vs. external goals?

How do you plan to share your success with your donors and volunteers?

What tools do you need to make this happen?

August - Prepare Profiles and Register for Training

Beginning on the assigned day in August (check your #iGiveCatholic timeline), activate and create your organization's profile on www.iGiveCatholic.org

Register for #iGiveCatholic live webinars and utilize archived webinars

September - Meet, Plan, Discuss

Identify staff/ambassadors who will assist with your campaign, create an ambassador task list, and assign to members

Ask volunteers to start a personal email campaign to raise awareness of #iGiveCatholic—email 10 people the URL link to the organization’s dedicated donation page and ask them to forward to 10 more people etc.

Four Weeks Out (Late October to Early November) - Continue Soft Marketing