Because the Redskins are relevant again, the periodic controversy about their use of a racial slur as a team name has flared up again. This time Dan Snyder and company have gone on the offensive, with a seriesofstories and statements about the name, and what it means to both the franchise and high schools nationwide that still use it. Let's see if we can guess which PR buzzword topped Tony Wyllie's Powerpoint presentation.

"We are very proud of our athletic teams and very proud to be called Redskins!"

"[T]he name represents to us competition and pride."

[T]he name shows their "pride for the Native Americans and how they lived."

[M]any high school student-athletes have pride in calling themselves Redskins.

"The people of our community are proud of our name."

...a tribute to their pride and tradition.

"[T]hat's what we proudly display on our jerseys and cheers."

"The people of our community are quite proud of the name ‘Redskins.'"

"We are proud of being the Redskins."

McLoud is proud of their rich Redskins tradition, and looks to rock the red and white colors with pride for years to come.

...Brian Orakpo, who has spent eight of the last 13 years competing on the gridiron for Redskins pride.

"[T]here's a lot of pride in it."

Nolen said with pride, "It's always a good day to be a Redskin."

"I'm proud to be the general manager of the Washington Redskins," Allen said.

"We're proud of our history," Allen said.

The Redskins were founded and owned for 37 years by George Preston Marshall, a virulent racist and anti-semite who initiated the NFL's gentleman's agreement to not hire black players, and made the Redskins the last team to integrate only after being threatened by the federal government.