3 ways device fingerprinting must evolve to prevent fraud

Fraud is a $1 trillion annual problem worldwide. With rapid growth in ecommerce and online banking over the past decade, fraudsters are increasingly shifting to using computers and smartphones to commit fraud. One technology that helps companies and governments spot fraud—and sometimes stop it before it starts —is device fingerprinting. Device fingerprinting works by uniquely identifying computers, tablets and mobile phones based on various attributes (e.g., browser version, screen dimensions, list of installed fonts, etc.). So, if a fraudster were to commit fraud using a particular mobile phone and was caught and that phone was fingerprinted, it would be difficult for that fraudster to commit another transaction from the same device. However, the fingerprint changes every time a user makes a device update. It’s therefore incredibly easy to fake a…