When you're starting a surf business and your friends are some of the best surfers on the planet, it can't go wrong. You don't need an MBA to understand the value of endorsement.

Kelly Slater's surf pool concept delivers what may be the best man-made wave in the world. The way it peels across the bowl is magical.

The Floridian surfer-entrepreneur is putting all his effort and money down the line, and that is why the Kelly Slater Wave Company is carefully choosing the right moments to communicate with the audience.

Again, it's good to have friends. After testing it out himself on a cold, windless December morning, Kelly Slater decided to invite three stars of the sport: Carissa Moore, Nat Young, and Kanoa Igarashi.

The party was also attended by Paul Speaker, Kieren Perrow, and Jesse Miley-Dyer - all distinct members of the World Surf League entourage - so there could be a surprise in the near future. A Championship Tour stage on a wave pool: why not?

Moore did everything she wanted on Kelly's artificial wave. She got barreled several times, turned, and attacked the lip. The clip shows her tearing the Californian roller apart for 45 seconds.

Kanoa Igarashi found his artificial nest and got the most out of the barrel. You could easily understand why he felt comfortable in Kelly's fun surfing park.

A drone followed Nat Young so that we could have a clearer perspective of how the wave breaks across the pool. Tube time? Between 20 and 30 seconds.

Finally, it was Kelly Slater's turn. In glassy condition, the boss found his cave. We're only allowed to watch a few seconds, but the formula has been approved. And maybe it will be ready for the Tokyo 2020 Olympic Games.