/ Marketing

The social network today turns on a login screen that lets users select information they share when they sign into an app. Consumers who use their Facebook login may disclose less information, but their conversion rates increase, Facebook says.

The social network today turns on a login screen that lets users select information they share when they sign into an app. Consumers who use their Facebook login may disclose less information, but their conversion rates increase, Facebook says.

/ Marketing

38% of consumers used Google credentials to sign into web sites in Q1 2014. The search giant also increased its share of social logins on retail sites and surpassed all other social logins on B2B sites in the quarter, according to Janrain.

38% of consumers used Google credentials to sign into web sites in Q1 2014. The search giant also increased its share of social logins on retail sites and surpassed all other social logins on B2B sites in the quarter, according to Janrain.

/ Marketing

This marks the eighth straight quarter that the percentage of consumers signing into retail web sites with their Facebook credentials has increased among consumers who use an established login on retailer sites, according to Janrain.

This marks the eighth straight quarter that the percentage of consumers signing into retail web sites with their Facebook credentials has increased among consumers who use an established login on retailer sites, according to Janrain.