Tag Archives: digital strategyc

Creating content is a beast. You heard right. A beast. It can take hours to plan, write, edit, and schedule accordingly. And truthfully most brands have a hard time doing it all themselves.

Some brands need to source out, curate, and/or co-create content in order to supplement the content they create themselves. One way to do this is working with guest bloggers. They can be a real asset as you create your content strategy and calendar

Let’s discuss some of the benefits to your brand and to the guest bloggers who choose to contribute…

Benefits to Your Brand:

You have more content resources

You have more time to focus on the content your brand is creating

You have a new viewpoint that you may not have considered before

You begin to create a content arsenal

Depending on your content strategy, fans of your brand may be more likely to trust and see value when a third party is writing about it

You gain a new audience through the guest blogger’s social amplification

You become a trusted resource for content and in turn, your fashion line

Benefits to the Blogger:

Growth of your expertise through reputable sources

Growth of your personal brand

Growth of your audience through cross-promotion

Extra money to continue building your personal brand/ business

What are the five things you need to consider as you start down this road? Check out my checklist here on my full post on Startup Fashion!