I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

Speedboat-approach

Most organisation adopt an oiltanker-approach when it comes to social media: big strategies, big projects, big promises, big investments. But doomed to hit a big iceberg. Rather than failing big, create small wins to create momentum within the organisation.