Freshen up that first impression...and watch your business grow

A collaborative research report from P&G Professional and the British Hospitality Association to launch the UK hospitality industry’s ‘Profiting from Freshness’ campaign.

This report supports the launch of the ‘Profiting from Freshness’ campaign, which aims to support hoteliers across the UK by highlighting the business benefits of fresh and clean first impressions in the hospitality industry. A nationwide sample of 3,000 respondents aged 18 and above was conducted on-line by OnePoll.com in January 2010.