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How can Valentine’s Day provide a marketing advantage to you?

Valentine’s Day is coming up this week and it is an occasion that your business can use to your advantage.

Like other occasions throughout the calendar, Valentine’s Day is a time when people are more likely to go out and buy your products.

What may surprise you about Valentine’s Day is that, according to data from Microsoft, it is men who are likely to spend more on the occasion than women.

The amount of money that people spend overall on Valentine’s Day is increasing year on year, which provides your business with an opportunity.

The amount that UK internet users planned to spend on Valentine’s Day in 2017 increased by over £3 from £26.69 to £29.89. Men intended to spend £39.70 while women were prepared to splash out an average of £20.42.

The industries that gaining a lot of joy around this time of year are clothing, home and garden, leisure and hobbies, sports and fitness and computers and consumer electronics.

So you are armed with the knowledge that Valentine’s Day is becoming a bigger phenomenon online so the key question is:

What can you do about it?

Special Valentine’s Day offers on your homepage could work wonders for bringing in extra trade during this period of the year.

You might also want to provide offers for customers who regularly visit your website. Prioritising products to reflect what you expect to sell more of on Valentine’s Day could also provide you with a boost heading into this important sales time.

It is always important to make it as easy as possible for people to conduct business with you. A prominent phone number, making it obvious where your shop is located or making the most of good reviews are some of the ways you can help yourself.

Infoserve are experts in building websites to reflect the products you want to sell, and to take advantage of marketing opportunities such as Valentine’s Day through our PPC campaigns.