Ford Motor Company will put the all-new Ford Mustang in full view at the 2014 UEFA Champions League Final in Lisbon, Portugal, on May 24, 2014 in front of an expected 300 million television and online viewers in more than 200 countries. In 2015, Ford Mustang goes on sale for the first time across Europe in its 50-year history.

Fans attending the UEFA Champions Festival in Lisbon between May 22-25 will see the all-new Ford Mustang. The final in Lisbon mark the end of Ford’s 21-year sponsorship of the UEFA Champion’s League.

“With the arrival of Mustang in Europe we are finishing on a high point our long-standing sponsorship of the UEFA Champions League,” said Stephen Odell, president, Ford of Europe, Middle East and Africa. “While both Ford and UEFA have benefitted from our partnership, now is the right time for Ford to move in a new direction as we accelerate our product launches in Europe with more than 25 new vehicles coming over five years.

“As Ford evolves in Europe with exciting new vehicles like the Mustang, the Edge SUV and the Ford Vignale line, as well as remarkable technologies like SYNC 2, we also need new and innovative ways to communicate with customers, for example, by dialing up digital and social communications,” Odell said.

Through Ford’s UEFA Champions League sponsorship beginning in the 1992-93 season, the automaker has used this platform to launch several vehicles, including Ford S-MAX, Kuga, B-MAX, new generations of Fiesta, Focus and Mondeo, and the all-new Ford Mustang this year.

About the author

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.