Shri Amarnath Temple

Amarnath Yatra to Baba Amarnath Holy Cave for which one has to trek an altitude of 3,888 meters, is full of thrill and joy. It is about 141 km from Srinagar, the capital of Jammu and Kashmir and reached through Pahalgam town.

The shrine forms an important part of Hinduism, and is considered to be one of the holiest shrines in Hinduism. The cave is surrounded by snowy mountains. The cave itself is covered with snow most of the year except for a short period of time in summer when it is open for pilgrims. The Holy Cave of Amarnath is surrounded by beautiful valleys, mountains, a journey which rediscover the joy of nature and love for Baba Amarnath. The Amarnath cave has been a place of worship since times immemorial.

There are references to the legendary king Aryaraja who used to worship a lingam formed of ice in Kashmir. It is believed that after the Middle Ages, this cave was forgotten by people before it was discovered by a shepherd in the 15th century once again. If we have to go by the religious believes, the Valley of Kashmir was submerged under water and Kashyapa Muni drained it through a series of rivers and rivulets. When the waters drained, Bhrigu Muni was the first to have Darshan of Lord Amarnath. Thereafter, when people heard of the Lingam, it became an abode of Lord Bholenath for all believers and a pilgrimage which is done by lakhs of people each year

Thousands of Hindu devotees make an annual pilgrimage to the Amarnath cave on challenging mountainous terrain to see an ice stalagmite formed inside the cave. Inside the Amarnath cave, the stalagmite is formed due to freezing of water drops that fall from the roof of the cave on to the floor and grows up vertically from the cave floor. The Cave waxes during May to August, as snow melts in the Himalayas above the cave and the resultant water seeps into the rocks that form the cave and gradually wanes thereafter. According to a Hindu legend, this is the cave where Shiva explained the secret of life and eternity to his divine consort, Parvati. Two other ice formations represent Parvati and Shiva’s son, Ganesha.
Here the feeling of divine which is always beneath ones’ heart , burst out and one realises ‘Moksha’ as one attends the Cave and perform the prayer before the Shivlinga .

Braj Mohan Chaturvedi comes with 15 years of corporate experience. In past he has worked with Accenture, PepsiCo, Monster.com, ICFAI University Press, in fields of business development, account management, sales and marketing consulting, corporate communication, content management, content development, corporate sales, marketing and branding.
He is a digital media enthusiast and market 2.0 experts. He is passionate about digital marketing and brings with him in-depth expertise in various facets of digital marketing.
He has written several articles on branding and marketing related issues for various journals and business magazines published by ICFAI Press.

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