“The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands,” said Mark Whitehead, executive vice president and managing director for VIMN Asia.

“We are thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months.”

The new channel will be lead by Paras Sharma, senior vice president of MTV Comedy Central and Paramount Brands and digital media, VIMN Asia as it joins its sister channels MTV, Nickelodeon, Nick Jr., Comedy Central, MTV Live and MTV China in the region.

The new partnership will see WildBrain take over the channel and rights management of Kuroba on YouTube and will launch more than 70 minutes of animated content on the channel to develop a wider global audience for the franchise.

The retail arm of the entertainment giant has revealed plans to open a raft of new sites across Europe, Asia, Latin America and the Middle East, as it celebrates the one year anniversary of its Leicester Square store.