I often see CC as a bright light that shines so brightly that people don't even notice the substance behind it. There's a whole train coming and moving fast towards us if you can just see beyond the consumption lens.... The deeper substance, and part of the tectonic shift that you talk of, is in the form of collaborative creation and production (open source and co-workng etc), collaborative living (participatory budgeting, the commons, cooperative housing etc) and just the full spectrum of life and collaboration.

The problem that i often see is that proponents of`CC try to squash and cajole this broader subset into a Consumption focused set of classifications.