GDPR vs DPB

Entrepreneurs who have a business (for example, an online store) aimed at the EU market, must be aware of the latest protection law changing. They should understand the role of GDPR and DPB regulations in order not to break its rules and subsequently not to lose sales capabilities.

Firstly, let’s decipher the abbreviations GDPR and DPB:

Briefly: What is GDPR?

This document was issued to impose strict rules on all the enterprises that collect, store and manage information got from users. GDPR has an extraterritorial effect and is applied to all companies that process personal data of EU residents, regardless of the enterprises’ location. It has a potentially global impact.

What does it mean?

For example, if you own an online store and process any data related to a user, you should:

guarantee the safety collecting, storing and managing of personal data;

to review the main target and expediency of information, you are getting;

provide an immediate reaction in case of information leakage, etc.

The breaking of the GDPR rules has negative effects on the brand’s reputation and income. According to GDPR, fines reach 20 million Euro or 4% of the company’s annual global revenue.

Data Protection Bill: a quick review

Actually, DPB is Britain’s answer to GDPR. Now we will explain everything.

The United Kingdom has always been maintaining maximum independence through the years, especially in economic and political questions. After the British exit (well-known as Brexit) GDPR will be replaced with Data Protection Bill in order to keep trading with the EU.

Data Protection Bill purposes:

to make data protection much stronger and provide people with all the necessary tools to control the information they give more profoundly;

to ensure uninterrupted data flow between the United Kingdom and European Union after Brexit;

to secure the people’s trust and confidence in the use of their information.

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When it comes to the difference between these two documents, it is almost invisible. Resolutions are oriented on personal user’s information safety, so the meaning of the regulations are similar.

However, UK included extra sanctions in the case of re-animating the anonymous and manipulating the user’s personal data. If an enterprise breaks the rule, it will be pursued through a criminal court. The consequences will be extremely negative: the reputation of the represented brand will be damaged + the penalty is quite huge, too.

In conclusion

If you promote your services in European Union and the United Kingdom, you must be compliant with both the GDPR and DPB regulations. Remember that UK will be a full member of the EU at least until March 2019, and all the requirements should remain in force.