What’s Natural?

Well here we are then. 2013. We had a lovely 2012. Way above all our expectations and we’re extremely lucky to be working with some of the biggest fmcg companies in the world. It’s been fantastic and they’ve really helped us every month shape and develop our offering to them.

Thanks to them, we’re completely clear where we sit within their NPD processes, their competitor intelligence and their immersion practices. The product we have now has moved on massively from where it was this time last year. It’s exciting and most importantly it’s fun.

Our ‘People behind the headlines’ consumer films have been extremely popular and our latest, which we have produced alongside MMR, is out today. We’ve split it into two parts as we had so much content. The first film looks at consumer perception of the definition of Natural as well as the cynicism that surrounds it. The second film focuses on the influence of pack design on the ‘natural’ sell.

As always if you’re reading this and haven’t been sent a copy just get in contact and we’ll send them over.