Oh, I’m sorry, now it is impossible to meet him, he is busy…” she said. Thus, I missed the only opportunity to met Giuseppe Quintarelli in person. I did not recognize in the humble worker the famous producer… and his too bashful to come forward and submit himself to a group of foreigners.

Elisabetta “Lizzy” Tosi visits legendary Amarone winery Quintarelli, founded by octogenarian Giuseppe Quintarelli. There, wine is made the same way it has been since Giuseppe’s father moved to this land in 1924. And the Amarone wines are still released only after many years of ageing in the Quintarelli cellars.

SVB Financial reports that buyers will begin to spend slightly more for a bottle of wine into 2011. If this is the case, the question becomes: how does the small family owned winery with a lower operating budget market their wines to consumers and try to make the most of the improving economy?