Yeske and Buie Advance Policy-Based Financial Planning Concept in New Book Devoted to the Psychology of Financial Planning and Investing

SAN FRANCISCO, Feb. 14, 2014 /PRNewswire/ -- Why do investors behave as they do? That is the question posed and answered by the book "Investor Behavior: The Psychology of Financial Planning and Investing," edited by H. Kent Baker and Victor Ricciardi and published by Wiley Finance.

This 30-chapter book covers the major principles of investor psychology and how personality, emotions, financial planning strategies, and the behavioral underpinnings of various trading and investment topics play into how clients make decisions.

Dr. Dave Yeske, CFP® and Elissa Buie, CFP® Managing Director and CEO of Yeske Buie, respectively, were part of the dynamic team of academics and experienced practitioners who contributed to the body of knowledge in "Investor Behavior." Their contribution, "Policy-Based Financial Planning: Decision Rules for a Changing World," places Policy-Based Financial Planning squarely within the context of behavioral finance and "choice architecture." They describe the concept as follows:

"Although the field of behavioral finance helps to provide a deeper understanding of the cognitive biases present when individuals make financial decisions, practitioners need not only understanding but also practical tools. Policy-based financial planning is one such tool, offering a framework and approach that allows practitioners to craft decision rules that can keep clients committed to a consistent course of action in a seemingly chaotic and unpredictable world. . . . These comprehensive yet compact decision rules serve as a touchstone for both client and advisor, providing clear guidance in the face of rapidly changing external circumstances. In their ideal form, financial planning policies are both broad enough to encompass virtually any external change and specific enough to return clear answers as to appropriate action."

Ms. Buie and Dr. Yeske have been writing and speaking on the topic of Policy-Based Financial Planning since 2006, when their article "Policy-Based Financial Planning Provides Touchstone in a Turbulent World", was published in The Journal of Financial Planning.The Journalalso published their most recent collaboration, "Evidence-Based Financial Planning: To Learn. . . Like a CFP®," which appeared in the November 2011 issue.

Dave Yeske, CFP®, is Managing Director at Yeske Buie and holds an appointment as Distinguished Adjunct Professor in Golden Gate University's Ageno School of Business. He is a past chair of the Financial Planning Association, where he has also chaired the political action committee, Research Center Team, and Academic Advisory Council. Professor Yeske has published in the Journal of Financial Planning and contributed 13 chapters to CFP Board's "Financial Planning Competency Handbook". He holds a BS in applied economics, an MA in economics from the University of San Francisco, and a doctorate in business (DBA) from Golden Gate University.

Elissa Buie, CFP®, is CEO of Yeske Buie and an adjunct professor in Golden Gate University's Ageno School of Business. She is a past chair of the Financial Planning Association and the 2013 chair of the Foundation for Financial Planning, a nonprofit devoted to fostering and supporting the delivery of pro bono financial planning services to those in need. In 2013, Buie received the P. Kemp Fain, Jr. Award, the highest honor granted by the Financial Planning Association, in recognition of her contributions to the profession, society, and academia. She has published in the Journal of Financial Planning and contributed 17 chapters to CFP Board's "Financial Planning Competency Handbook." She holds a BS in commerce from the University of Virginia'sMcIntire School and an MBA from the University of Maryland.