I'll admit, I thought Rich Energy were a bunch of fraudsters without any real cash. If they can afford title sponsorship for a pretty decent midfield car they must be more serious than I expected.

Good news for Haas, anyway!

I still don't understand that product or where it is sold. Has anybody tasted it?

Believe it or not, as per Rich Energy, they sell their products in 30 countries worldwide!!!!

Taken from the link below:'Rich Energy, the premium British energy drink brand, will become the title partner of Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship.

The partnership will result in a significant livery change to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team.

Believe it or not, as per Rich Energy, they sell their products in 30 countries worldwide!!!!

I don't believe it.

But just to put it to the test, I spent about 10 minutes online trying to see if anyone actually sells their product. What I found:

Amazon.co.uk - The first thing I found, this genuinely looks like it was once possible to buy their drink here. Currently unavailable.Beverage Trade Network - Interestingly, they claim that Rich Energy is sold only in the United States! Although I've never seen it here, mind you. London Cellar - They claim that Rich Energy is distributed by Waitrose and Harrods, but I found no proof of this on either site. Brenmar Company - You can actually buy it here! Stop the press! This company ships to Mexico, USA and Canada, and is based in the United States.

So, I've found proof that it very much appears to actually be sold in North America. I suppose one of us who lives on this side of the pond needs to take one for the team and try to order a case to prove if it's actually real, or if a sizable amount of vapor will be shipped instead...

Believe it or not, as per Rich Energy, they sell their products in 30 countries worldwide!!!!

I don't believe it.

But just to put it to the test, I spent about 10 minutes online trying to see if anyone actually sells their product. What I found:

Amazon.co.uk - The first thing I found, this genuinely looks like it was once possible to buy their drink here. Currently unavailable.Beverage Trade Network - Interestingly, they claim that Rich Energy is sold only in the United States! Although I've never seen it here, mind you. London Cellar - They claim that Rich Energy is distributed by Waitrose and Harrods, but I found no proof of this on either site. Brenmar Company - You can actually buy it here! Stop the press! This company ships to Mexico, USA and Canada, and is based in the United States.

So, I've found proof that it very much appears to actually be sold in North America. I suppose one of us who lives on this side of the pond needs to take one for the team and try to order a case to prove if it's actually real, or if a sizable amount of vapor will be shipped instead...

Why would a drinks company set up shop in the UK to sell it's product only in the US but in it's testimonial page that indicates it sells it's product to a few, albeit very small, clients in England? Surly having an international testimonial on the page would lend it a bit more credence than that of Nisa in Metheringham.

Where do they actually make the stuff anyway and how many people do they employ?

They say their a British energy drinks company with a "cutting edge" £50m manufacturing facility but they don't say where it is and I can't find any reference to it and surely William Storey isn't the only person who's on the payroll. There's got to be someone in England who presses the start button on the production line each Monday morning.

Now maybe i'm reading too much onto this part but I find it a tad peculiar how they say their "cans" are made in the UK. Not their "product" or "drink" but their "cans". To me it just seems odd way to outline the manufacturing process of the product.

The only building I can find linked to the company is the one where I guess they rent space in Hyde Park House London but an article in the business section of the Telegraph says Rich is short for Richmond where they're based.

Rich Energy Limited apparently have a £50m manufacturing facility yet a look on companycheck.co.uk indicates that in 2017, they had assets of just £1m and liabilities of £534.5K. The company's net worth was £-822.3K and they had the princely sum of £581 in cash available.

So who owns the £50m plant and based on those figures i'd have thought they'd struggle to sponsor the local under 10's chess club let alone become the naming sponsor of a multi million dollar high performance international racing team?

Shouts to me that someone is investing via Rich Energy rather than RE having the money themselves to stump up. As I mentioned in the other topic, the rumour is that David Gold and David Sullivan are the men with the money.

I'll admit, I thought Rich Energy were a bunch of fraudsters without any real cash. If they can afford title sponsorship for a pretty decent midfield car they must be more serious than I expected.

Good news for Haas, anyway!

I still don't understand that product or where it is sold. Has anybody tasted it?

Believe it or not, as per Rich Energy, they sell their products in 30 countries worldwide!!!!

Taken from the link below:'Rich Energy, the premium British energy drink brand, will become the title partner of Haas F1 Team in a multi-year agreement beginning with the 2019 FIA Formula One World Championship.

The partnership will result in a significant livery change to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team.

I'd say they're definitely taking the shortcut to success (or huge failure, depending on how it goes). It does reek of something dodgy, but it's also essentially just marketing a a launch-product. If they started tossing adverts on every channel we wouldn't think as much of it, but its the same effect as backing an F1 team. Although you'd think they'd think of something different to copying Red Bull, in an area where Monster is also pretty prominent...

Although if energy drinks are the new tobacco sponsorship, I'll take it

Not sure if this needs a new topic or not but according to Joe Saward's latest notebook blog, 2019 will probably be the last race at Sao Paulo. If true I have mixed feelings about this, on the one hand the track layout is very good but on the other hand, it's in a really run down area and practically every year someone involved in F1 gets robbed at gunpoint.

Last edited by owenmahamilton on Fri Nov 02, 2018 6:21 pm, edited 1 time in total.

I don't really agree. The circuit has great history, Brazil has great history, but the current situation there simply doesn't support a Grand Prix. If people are being robbed at gunpoint (drivers, team personnel, spectators) routinely every single year, there's a point where it's just selfish for us TV fans to want them to come back and continue to endanger everyone who actually goes. If I was a team member, I'd be pretty happy about this announcement.

I'd pretty much echo those thoughts. To be perfectly honest, I think it has been apparent for a couple of years now (possibly back since Button was targeted back in 2010) that going to Interlagos was perhaps not the best idea in the world, but after the various incidents last year, I really do feel like F1 shouldn't have been going there anymore. It almost feels like they've got away with it every year so far, and that every year the race continues to be on the calendar, they're pushing their luck a little more...

The worst thing I've seen happen at Interlagos was the year (I can't remember which) that the advertising hoardings on the start straight fell down while the F1 cars were on the track, it was so lucky that none of the drivers were seriously injured (or worse).

No word on where he's going but it wouldn't surprise me if it was Force India. If the Stroll's have been impressed with him they could be poaching him ready for when they move over.

From his statement it sounds to me like he's retiring from F1:

Quote:

“After 20 years in Formula One, however, I feel it’s the right time to reflect on things and evaluate what the next move is. I’m thoroughly looking forward to spending more time with my family before deciding on future opportunities.”

Once people start talking about spending more time with their family that's usually it.

No word on where he's going but it wouldn't surprise me if it was Force India. If the Stroll's have been impressed with him they could be poaching him ready for when they move over.

From his statement it sounds to me like he's retiring from F1:

Quote:

“After 20 years in Formula One, however, I feel it’s the right time to reflect on things and evaluate what the next move is. I’m thoroughly looking forward to spending more time with my family before deciding on future opportunities.”

Once people start talking about spending more time with their family that's usually it.

Could well be.... but it kinda smells like that special kind of 'break' people take to try and minimise any grief from a former employer before jumping to a new one in the same field. I don't think we've seen the last of him in F1.

Fittipaldi seemed alright before his accident this year, and as mentioned above, if it means Ferruci is gone then its all good news. Still not entirely happy that Dale Coyne Racing have taken him back with open arms though, just reinforces the idea that money can pay your bad behaviour away.