The concept is the brain child of Justin Bortz. With the help of his business coach David Johnson, Justin successfully created a Sterling Silver charm series for his home town of Reading PA.

When Gary Brown approached Justin about his interest in the concept, Justin invited David (who also had a past coaching relationship with Gary) as a consultant. That fateful meeting in July 2012 resulted in the City Charm Company LLC.

With a passion for giving back to the communities in which they do business and an excitement for creating a National/International brand, they set out on a journey to create custom jewelry that sells itself through the emotional ties to the unique communities and images that are depicted.