But one Canadian company is trying to turn the cold weather – more precisely, Montreal’s consistently cold winter weather – into something positive for you.

Cardinal of Canada, Canadian menswear clothier and creator of premium coats, is offering discounts based on how cold it gets in Montreal. That means that every degree in celsius the temperature falls below zero, the same discount will be applied to purchases made that day, for the entire month of February. It’s a great way to get Canadians to embrace the cold, eh? Here’s hoping it drops to -100… Just kidding!

So fellas, if you haven’t picked up a coat yet, now’s the perfect chance. It’s pretty safe to say Cardinal of Canada knows a thing or two about winter. They’ve been headquartered in Montreal since 1938 and their finely crafted coats promise a decade worth of warmth and style.