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Thursday, March 8, 2012

The LEGO group, one of the world's best-known toy manufacturers, is
thrilled to announce the grand reopening of the LEGO store on March 16
at Discover Mills, Atlanta's largest outlet, value retail and
entertainment destination. The LEGO store will now be located near The
Disney Store and Gymboree Outlets and raises the bar in innovative
displays, in-store family events and shopper-friendly play areas.

"The newly redesigned LEGO store is the perfect complement to
Discover Mills' already celebrated shopping and entertainment
experience," said Karl Woodard, general manager of Discover Mills.
"We
are confident that local residents and visitors to the greater Atlanta
area will revel in the fun experiences that the LEGO store brings to
Discover Mills."

The new LEGO store will feature an assortment of products
covering nearly every square inch of space amidst three key design
components. The "Pick-A-Brick-Wall," by far the most popular store
feature, offers the option to hand pick and purchase specific LEGO
bricks and elements in a variety of colors and shapes in bulk. The
"Living Room" is an interactive play area prominently positioned in the
center of the store and finally a "Brand Ribbon" runs the circumference
of the store, featuring LEGO model displays, company history and fun
facts to entertain guests. In addition, other in-store features and
experiences include Master Builder Bar, Monthly Mini Model Build
Classes, LEGO Club Meetings, V.I.P. Program and Shop & Ship.

"Our newly redesigned store at Discover Mills will enhance our
consumers' overall LEGO brand experience through product variety, store
design and regular hands-on family events," says Skip Kodak, vice
president, LEGO Group. "Children and families will be able to experience
first-hands and hands-on creativity and imagination that goes into LEGO
building and be inspired by the over 4 million LEGO bricks that are in
the store at any given time."