Although research also shows that people and brands use emojis differently, the bottom line is that emojis are more than a passing fad. If you’re not using them in your social media posts, there are some compelling reasons to start. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls.

How to try it

The next time you post on Facebook, think about the message and feeling you want to convey, and add an emoji to help you communicate it. Monitor which posts perform best, and build on that to boost your engagement even further.

Once you know what your followers like, you can develop more creative campaigns, like the ones described in this short video by Likeable Media.

Top tip: Use them at the right time

Emojis are best suited to upbeat or positive posts. Even though emojis are widely used, they still carry a hint of novelty, which isn’t a good fit for serious topics.

Reason #2: Bring a human touch to your posts

Emojis resonate with people because they give feeling to our words. And as we described in our post about how to be social on social media, the key to success on social media is behaving like an authentic human. Use emojis to add a personal touch to your posts and replies. Not sure where to start? Facebook compiled this list of top emojis for World Emoji Day in 2017.

Emojis can also help minimize the risk of misunderstandings because many of them are a substitute for facial expressions. This visual cue can make a huge difference in a short text-based message.

How to try it

Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Also, incorporate them into replies as a way to show your human response to what you’re seeing.

Top tip: Use emojis deliberately, not haphazardly

Like all social media activity, our interactions need to be genuine, or they lose meaning. Don’t overdo it. Use emojis in your posts when it makes sense, and choose them carefully.

Reason #3: Say more with less

On platforms like Twitter, where every character counts, emojis can help you say more with less. A single well-chosen emoji can help convey feelings and save valuable space. This also matters when it comes to storytelling on social media, where short and sweet is best.

How to try it

Use emojis in your social media posts to set the tone, and use the remaining text to say something with more substance. Once you get the hang of that, look for emojis that can help you communicate your company’s message. There are plenty to choose from — as of June 2018, there are 2,823 emojis available to use, including 157 new ones that were added in 2018.

Get Started

Ready to start using emojis? On most iOS and Android mobile devices, emojis are already enabled on your keyboard.

From your iOS desktop, place your cursor where you want to type, and click Command + Control + Spacebar (or Command + Option + T if you use OS X 10.7 or 10.8) and a pop-up window will appear where you can pick your emoji. To access them on Windows 8 or later, open thetouch keyboard from either the taskbar or the tools menu.

Do you use emojis in your social media posts? Tell us about your experience in the comments below!