So how much is an invite to a Facebook page worth? I'm sure there's various conflicting studies out there, so I thought I'd do some research of my own.
I asked people how much they would charge a brand to invite all their friends to the said brand's Facebook page. Some said flat out they wouldn't do it, others said they would do it for free and quite a few people said it would depend on the brand.
With a sample size of 15 of my Facebook friends, here are the results.
So there you have it, conclusive research suggests on average, an invite to a brand's Facebook page is worth 13 cents per friend.
If you're taking this seriously (you shouldn't be), this figure is of course from the point of the consumer, not the brand. But what this does mean is that if a brand can offer something worth more than 13 cents for each of their friends, it will be worth an invite.
Also, some of my friends are sellouts.
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When it comes to Twitter, I suppose I don't really follow the unwritten law of "you should follow anyone who follows you". In fact, I'm really picky about who I follow.If I check out your page and you've posted too many times that day, I won't follow you. If you haven't posted enough, I won't follow you. If I don't like your display picture, I won't follow you. If you have all tweets with no replies, I won't follow you. If you're following too many people, I won't follow you.Too bad if you happen to have a bad day or exhibit some once off behaviour. Chances are I won't check you out a second time.I always judge books by their covers. Does anyone else? And do you ever stop and think about what your profile looks like right now? I know I don't do it enough....

Further to my previous post on our reliance on social media, I conducted a small experiment of my own. Changing my birthday on Facebook to yesterday instead of September 9th, I was surprised at how many people gave me birthday wishes, on both Facebook and in person. Not only were these just my friends, but my Friends too.
Of all my friends and Friends, only a few questioned the date. Would things have been different a few years ago?...