Description

Global Hair and Body Mist Market 2016-2020 Description

The global hair and body mist market will grow at a gradual rate over the forecast period. Although the market will be affected by a slowdown in demand in key countries like the US, Germany, the UK, France, Italy, Spain, and Japan as they near maturity, this will be offset by a strengthening of demand in developing countries such as Brazil, India, Malaysia, and China. The growth potential is higher in these emerging markets because of the increasing purchasing power of their growing middle-class population and high population density. More than one-and-a-half billion people in APAC will enter the middle-income class over the next ten years. Consumer purchasing power in the region is also increasing because of the rise in personal disposable income, which is growing at a rate much higher than that of developed countries. In 2015, personal annual disposable income increased by 7.01% in China and 8.61% in India, whereas it grew by 2.07% in Germany and 1.29% in France.

Technavio’s analysts forecast the global hair and body mist market to grow at a CAGR of 7.92% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global hair and body mist market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of hair and body mist products to individual customers in the global market.

The market is divided into the following segments based on geography:

Americas

APAC

Europe

MEA

Technavio's report, Global Hair and Body Mist Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Commenting on the report, an analyst from Technavio’s team said: “Growth in sales of men’s hair care products will be a key trend for market growth. The global hair care market has a significant impact on the global hair mist market, as hair mist falls under the subcategory of hair styling products which accounted for 16.5% of the $81.16 billion hair care market in 2015. Though the global hair care market is largely dominated by the women’s category of hair care products, the higher like-for-like growth opportunity came from the men’s category during the period 2010-2015. The men’s hair care sales grew by an AAGR close to 6% during the historical periods whereas the women’s segment increased by an AAGR close to 3% during the same period. The major demand in the men’s category is coming from the hair colorants and hair styling products, accounting for close to 50% of the men’s hair care revenue.”

According to the report, one of the key drivers for market growth will be growing channels for product distribution. Considering factors such as convenience and easy on-the-go shopping experiences, consumers are now increasingly purchasing beauty products online. To fulfil consumer requirements, a growing number of beauty marketers are embracing the online platform. Beauty marketers are also increasingly adopting an omni-channel strategy. In the wake of prevailing competition, beauty marketers are integrating their online and offline operations to provide hassle-free shopping experience to consumers. In 2015, the online sales of L’Oréal amounted to $1.44 billion, contributing 8.2% of the company’s consolidated sales.

Further, the report states that growing consumer awareness about ill-effects of synthetic ingredients will be a challenge for the market. Perfumes, body sprays, and colognes are often called fragrances. Fragrance ingredients are generally produced by chemical synthesis or derived from petroleum or natural raw materials. Some of the synthetic and petroleum ingredients like alpha-terpineol, benzaldehyde, benzyl acetate, benzyl benzoate, benzyl salicylate, coumarin, diethyl phthalate, parabens, and petroleum distillates used in fragrances have adverse health effects.