Each winner receive a boost in their attributes in Madden NFL13,as well as immortalized with a special card in Madden Ultimate Team. Fans who collect the cards of every winning player will be able to add them to a collection which will unlock a special Madden Ultimate Team reward in Madden NFL 13.

Also, NFL Hall of Famer Marshall Faulk will be hosting weekly videos on the EA SPORTS YouTube page revealing the top ten rated players at each position. He will also appear on the Madden NFL podcast to unveil winners and provide his own expert analysis.

Madden NFL 13 arrives on PS3, Vita, Wii and Xbox 360 on August 28, with a Wii U launch expected when the new console turns up.