With the General Data Protection Regulation (GDPR) due to come into force in May 2018, it’s important for businesses to understand how to comply and incorporate it into their marketing strategies. This article is here to guide you through how the GDPR may affect the marketing aspect of your business, and how you can effectively and appropriately comply with the new rules that it sets.

For companies that do business with the EU, it’s time to prepare yourselves for the GDPR to come into effect. Despite what may seem like a period of difficulty and uncertainty, there are many benefits in the long run to businesses. This article outlines five ways that the GDPR could benefit your business.

The EU's General Data Protection Regulation (GDPR) will be coming into place in 2018. While it may seem to many like a very confusing concept; this article is here to provide you with a brief outline of what it is, and how it may affect your marketing.