New York (CNN) — A controversial advertisement that critics say is hateful toward Muslims will appear in New York City subway stations starting next week, despite the city’s attempts to halt the campaign.

New York’s Metropolitan Transportation Authority initially rejected the ad, which reads: “In any war between the civilized man and the savage, support the civilized man. Support Israel. Defeat Jihad.”

The authority’s decision was overturned last month when a federal judge ruled that the ad is protected speech under the First Amendment.

Jihad — Arabic for “struggle” — is considered a religious duty for Muslims, although there are peaceful and violent interpretations of what it means.

The American Freedom Defense Initiative, which produced the ad, has been fighting to place the message in New York’s subway system since last year after the authority refused to display it.