Claims: The FLAREMe Collection hair dye features True2Tone Technology to allow color to last up to five weeks. The collection includes Power to the Purple, Be You Blue, Tough as Teal, Queen of Green, Rose to the Occasion, Make ‘em Blush Pink and Turn Their Heads Red. The shades are customizable with the help of Clearly You Pastel Clear Mix-In to allow for bold or pastel colors.