Related Articles

The article offers information about a mystery shopper and her partner who will be going to Bali, Indonesia on a holiday. The mystery shopper will be spending her holiday in Kuta, a resort close to shops and the beach. She will also be looking for a good deal on flights and accommodation, but is...

The article discusses the extent to which a sales process is dictated by an attractive and minimalist store environment to create a path to purchase. Specific buying behaviors of airport travellers are considered important in designing store environment as well as a store's lighting, music and...

The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downside of too much entertainment. This research focuses on why, when, and how much to entertain consumers in...

This article discusses how a number of companies are catering to tourists who love to shop. The author mentions several tourist shopping trends including the program Shopaholics Break at the Langham London. Additionally, Seabourne cruise line's Personal Shopper program, which arranges to pair a...

A variety of customers come to fashion retail stores to purchase green fashion products. While some of them are regular consumers of these green fashion products by choice, others are experimenters with ecofriendly products, still others buy these products under the influence of some reference...

This article discusses how a number of companies are catering to tourists who love to shop. The author mentions several tourist shopping trends including the program Shopaholics Break at the Langham London. Additionally, Seabourne cruise line's Personal Shopper program, which arranges to pair a...

The present research aims to gain a better understanding of determinants on the souvenir-purchase behavior of inbound tourists, a vital factor affecting tourists' experience in destinations, yet scant attention has been devoted to this in the literature. Drawing on the Oh's travel expenditure...

In my study after introducing some basic border-theories, I will focus on an economic-related issue that has hardly been researched until nowadays: cross-border retail trade. In the theoretical part of this paper I aim to highlight the multiple interpretations and explanations of borders. After...

Orientation: Retailers often consider other market segments ahead of mature consumers because they perceive that they have limited purchasing power. This study addressed this misperception by investigating the buying behaviour of mature consumers. Research purpose: The purpose of this study was...