We help companies grow their business, cultivate their innovation capabilities and develop their implementation confidence. While many firms focus on one of these, we focus on all three through the integration of:

The generation of new thinking and new ideas as a strategic foundation

The transformation of organizational/cultural attitudes, behaviors and processes

The activation, implementation and launch of ideas (e.g., products, services, experiences and business models) into the marketplace

We do this to make a measurable difference for our clients and to positively change the world. We seek to inspire and empower corporate optimism, curiosity and courage.

HOW WE WORK

Our collaborations go beyond evolutionary change and truly seek “what’s next” for organizations to help them create the future of their industry and sustain the will, desire and need for growth. We do this by:

1. Generating and validating insight-based ideas that address unmet and unexpressed consumer needs by testing, prioritizing and embedding them into an actionable innovation strategy

2. Inspiring and empowering leadership to create and sustain cultures of innovation by reintegrating creativity, collaboration, risk-taking and customer focus into processes and mindsets

3. Monetizing “next” by effectively activating and bringing these ideas to life through iteration, prototyping, design, validation and implementation

Throughout our engagements, we help leaders address the (often ignored) corporate tension that exists between nurturing the core business and responding to the urgency of “now” while simultaneously empowering what’s next.

One full-day or two half-day workshops for up to 100 leaders, includes books and materials. Inspire and empower your leadership teams to transcend conventional leadership. This will:

Inspire you with the infinite possibilities that customer-driven innovation makes possible

Teach you lateral thinking, creative problem solving and other techniques, enabling you to make creativity, customer focus and collaboration a habit within your organization

Empower you to face the risks and fear of failure inherent in innovation

Equip you with the mindsets and tools to lead your company to achieve excellence, tackle a business environment characterized by Volatility, Uncertainty, Complexity and Ambiguity (VUCA) head on, and be better prepared to foster a Culture of Innovation

Taking stock of a company’s innovation readiness and six Culture of Innovation pillars is an essential step of any significant innovation effort. By surveying the organization at all levels, we gain a clear understanding of the cultural drivers currently in place, and the innovation capacity by geography, level and department. With this information in hand, we are able to generate a company’s unique cultural profile and identify a specific set of interventions designed to reshape the company so as to align with the leadership’s vision of the future.

Tony Ulwick is an inventor, thought leader and innovation expert. In the 1980s, while working for IBM’s PC division, Tony Ulwick witnessed one product failure after another. As a result, he set his sights on reinventing the innovation process. As the pioneer of jobs-to-be-done thinking, he has done exactly that. Tony Ulwick founded Strategyn in 1991 and began creating Outcome-Driven Innovation® (ODI), a customer-centric approach to innovation that produces breakthrough products by ensuring they help customers get a “job” done better.

Ulwick has been granted 10 patents for his ODI methodology, which improves the innovation success rate by a factor of five. In 2002, Harvard Business Review recognized ODI as one of the best business ideas of the year, declaring it one of “the ideas that will profoundly affect business as we forge ahead in today’s complex times.” In his book The Innovator’s Solution, Clayton Christensen devoted a chapter to the “jobs-to-be-done” innovation theory, citing Ulwick’s work and the ODI process.

Using ODI, Ulwick has generated billions of dollars in revenue growth for dozens of global firms, including Microsoft, Johnson & Johnson, and Motorola. Through his work on over 100 innovation initiatives with the world’s leading companies, Ulwick has reinvented the entire innovation process, including the way customers, markets and needs are defined, the way markets are segmented and sized, and the way ideas are constructed and tested.

Tony Ulwick is the author of the best-selling book What Customers Want and has published articles in the Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications. Clayton Christensen says, “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.” His counterintuitive views as an innovation thought leader have changed the way academics and executives alike think about growth, strategy, and innovation.

The Best Practice materials are available through Keynotes or Innovation Workshops varying from 1/2 to 2 days.

Innovation Coach ® provides business consulting services to evaluate and create action plans with respect to business management, marketing, design and development of new products and intellectual property management, all in order to Create and Sustain Innovation.

]]>julieanixterThu, 30 Jan 2014 08:00:00 +0100http://www.innovationexcellence.com/directory/speakers/robert-f-brandsInnovation Tutorshttp://www.innovationexcellence.com/directory/training/innovation-tutors
Innovation eLearning, delivered by recognized innovation thought leaders that travel the world delivering innovation keynotes, public masterclasses and corporate workshops. It is designed to be used by individuals and integrated on a site license basis into your learning management systems (LMS) with a SCORM compliant version.
We are excited to announce our first two BETA eLearning offerings for FREE for a limited time, including eLearning for Global Innovation Certification in partnership with the Global Innovation Management Institute (GIMI).
There will be more eLearning for the four levels of Global Innovation Certification coming soon!
We will also be launching an Innovation Fundamentals DVD and eLearning offering for continuing education and employee training purposes soon.
P.S. If you have a need for an in-person innovation keynote, public masterclass, or innovation workshop – Please Contact Us!]]>Braden KelleySat, 14 Dec 2013 09:51:53 +0100http://www.innovationexcellence.com/directory/training/innovation-tutorsSopheonhttp://www.innovationexcellence.com/directory/software/software/sopheon
Sopheon partners with customers to provide complete Enterprise Innovation Performance solutions including software, expertise, and best practices to achieve exceptional long-term revenue growth and profitability.

How to Synchronize Strategic Business Plans with Markets, Products & Technology This brief summary discusses strategic planning and best practices for creating alignment between strategy and initiatives

Sopheon’s solutions have been implemented by over 200 customers with over 60,000 users in over 50 countries. Our customers are in a range of industries, and include such companies as BASF, Corning, Electrolux, Honeywell, Northrop Grumman, PepsiCo, and Total Petrochemicals.

To accelerate innovation by educating your team on creative and innovative process?

To learn how to leverage new trends and market insights into breakthrough product offerings?

An upbeat, cutting-edge speaker to enlighten and inspire?

Greg Fraley is a resource you should consider.

Who’s Gregg Fraley?

Gregg Fraley is an expert innovation practitioner, author, and speaker. He’s a founding partner of Kiln Ideas, Ltd a London based firm that is re-inventing innovation services. Gregg inspires people to use their creativity to innovate. Those who hire Gregg as a speaker comment on his “excellent balance of wit and knowledge.” His clients mention his flexible facilitation skills and results orientation. One client remarked simply -- “he’s a walking think tank.”

Dynamic and engaging, Gregg brings a wealth of experience to dealing with the challenges of innovation, gained from founding high-flying technology companies (Advanced Health/Med-E-Systems), working as a television producer (on Warner Cable’s QUBE) and helping many Fortune 500 companies, as well as start-ups, invent new products and services. He’s an Emmy award winner, and Gregg is the author of the noted business fable Jack’s Notebook, which is used by business schools including: Berkeley, St John’s and Cambridge in the UK. Jack’s Notebook is a primer on structured creativity and innovation process. Gregg is also a former stand-up comic and improviser – he entertains as well as informs.

Gregg has spoken at conferences and meetings around the world, including ESOMAR, TEDxNASA, and the Creative Problem Solving Institute (CPSI).

The Creative Choice – this is Gregg Fraley’s inspirational signature speech about the nature of creativity. It provides straightforward actions steps anyone can take to be more creatively effective, in business and in life. Creativity is not a “muse” -- it’s a choice. In the talk, creativity is re-defined as problem solving and steers people away from disempowering creativity beliefs, such as thinking you need to be artistic to be creative. Audiences learn creative thinking fundamentals: deferral of judgment, quantity of ideas, how to do better personal brainstorming, creating with combinations, and idea tracking. This talk is a stimulating and fun “mind opener” and an ideal keynote for meeting openings, or where there is a desire for fresh thinking, tools for innovation, or simply to have people “thinking differently,” and solving complex problems.

Holistic Innovation – It’s not one thing, it’s everything. Mastering Innovation is essential to organizational survival. There is no shortage of methods and silver bullets, and yet, many organizations fail to consistently innovate. Gregg Fraley, a seasoned innovator, provides a big picture view of Innovation that provides insights and ideas on how to improve. Holistic Innovation is a new framework that looks at the complex interactions between People, Products, Process, and organizational Culture. Benefits of the talk include: strategy insights, new operational tools and techniques, and a new awareness of how the different pieces work together. This talk is built around real world examples from several industries, including hard won successes and hard lesson failures. It’s fast-paced, fun, relevant, and delivered with passion and humor.

Flywheel, Planning for Growth Through Innovation. Does your organization have an innovation plan? This keynote is a response to the low incidence of innovation planning. Innovation is often a reaction to an emergency or a crisis, instead of a proactive and continuous effort. Covered in this keynote: why a plan is essential, the link to corporate strategy, the role of research, front-end “cycle” timing, new product schedules, creating the innovation message for the company, and action steps to take. Flywheel is spiced with humor and real world examples to stimulate thinking. Audience members take away a powerful tool for planning, and ultimately innovation success. This talk is targeted to innovation team leaders or high-level executives.

Creating a Cultural Radar. What’s beyond your walls is where innovation opportunity exists. As companies grow they tend to become insular and as a result miss opportunities that open up as a result of cultural changes. Real world examples from Levi Strauss, Motorola, Apple, Intuit, and other companies show the upside and downsides of cultural knowledge. A “culture radar” is strategic and it tracks trends in various industries and geographic regions. Innovation is often a “mash-up” of a current business challenge with concepts borrowed from trends, or ideas borrowed from other industries or areas. In this talk Gregg Fraley provides specific solutions to the need for cultural awareness, and lots of ideas on how to profit from that knowledge. It’s a fun, fast paced talk with current business insights.

“Gregg Fraley rocked the house when he presented at Capitol Creativity Network. His session was filled with intelligent content; dynamic, lively experiences; and a useful, relevant process and set of tools participants could use beyond the work-shop setting. He completely engaged participants, and we received nothing but very positive feedback. Gregg is a seasoned practitioner who clearly has an in depth knowledge and understanding or applied creative process- and, more significantly, knows how to facilitate that for others, I highly recommend him!”

- Michelle James, Founder, Capitol Creativity Network

“Gregg is a powerful and sensitive creativity facilitator, trainer, writer and speaker. I have seen him in action many times, on several continents and he always inspires me and others. He is a leading figure internationally, combining experience, enthusiasm and talents imported from entrepreneurial adventures and improvisational theatre. Gregg has been expanding his knowledge of cultures beyond the USA for several years. Work with him – you will have great results and good fun too!”

- Olwen Wolfe, CEO, Worlding

“Having taught public speaking and trained all those teaching the course at the University of Connecticut for 13 years, believe me, I am quite a critic. And you, Gregg Fraley, are the best professional speaker I’ve heard in forever. The graphics, the mic use, the mastery of the body, the content, the delivery…BRAVO!”

- Susan Fridy of Susan Fridy Associates & Univ. of Connecticut

]]>Braden KelleyTue, 22 Jan 2013 12:41:42 +0100http://www.innovationexcellence.com/directory/speakers/gregg-fraleySoren Kaplanhttp://www.innovationexcellence.com/directory/speakers/soren-kaplan
Soren Kaplan is the author of the Wall Street Journal bestselling book Leapfrogging. As the Founder of the Leapfrogging Alliance, he works with companies including Disney, Cisco, PayPal, Kimberly-Clark, Colgate-Palmolive, PepsiCo, Philips, Medtronic, Roche, and numerous other global firms. Soren previously led the internal strategy and innovation group at Hewlett-Packard (HP) during the roaring 1990’s in Silicon Valley and was a co-founder of iCohere, one of the first web collaboration platforms for online learning and communities of practice.

He is an Adjunct Professor within the Imagineering Academy at NHTV Breda University of Applied Sciences in The Netherlands and sits on the advisory boards of several start-ups including Glyder and Famtivity. He has been quoted, published, and interviewed by FastCompany, Forbes, CNBC, National Public Radio, the American Management Association, USA Today, Strategy & Leadership, and The International Handbook on Innovation, among many others. He resides in the San Francisco Bay Area with his wife, two daughters, and hypo-allergenic cat.

Soren understood our audience and he made the topic of disruptive innovation accessible and inspirational. People are still buzzing about his presentation.

Mary Beth RoblesVice President, Colgate-Palmolive

Soren has presented to dozens of organizations, from corporations and conferences to associations, universities and nonprofits. His engaging speaking style leads his audiences through a journey of exploration and discovery to insight and practical application, ensuring that everyone walks away energized – and with a sense of actionable direction.

View Soren's TED talk on The Power of Surprise for Personal and Business Breakthroughs:

Soren’s talk inspired our organization while providing both strategic and practical approaches for driving breakthroughs in the business and for our leadership.

Teppo PaavolaVice President, Head of Global Business Development, PayPal

Soren customizes every talk to his specific audience – since he’s an adamant believer that it’s only possible to truly connect to others when one has an understanding of their needs, challenges and passions.
Clients and presentations include:

Cisco Systems

Colgate-Palmolive

Disney

Frito-Lay

JP Morgan Chase

Kimberly-Clark

PepsiCo

PayPal

Wells Fargo

Case Western Reserve University

Harvard Business School

NHTV Breda University of Applied Sciences

Human Capital Institute

American Society of Association Executives

American Society of Training and Development

Innovation Convergence

New Media Consortium

Organization Development Network

______________________________________________________________

In addition to working with some of the world's most innovative companies, Soren has been interviewed and regularly contributes to the leading journals and publications on business innovation and strategy:

Innovation, when done right, can deliver all of these benefits. And Stephen Shapiro can help you get there.

Who is Stephen Shapiro?:

During his 15-year tenure with the international consulting firm Accenture, Shapiro established and led a 20,000 person process and innovation practice. In 2001 he left the management consulting world to write his first book, 24/7 Innovation. He has since been featured in Newsweek, Investor’s Business Daily, Entrepreneur Magazine, O-The Oprah Magazine, The Wall Street Journal, The New York Times, and other prestigious publications. He is also the author of Goal-Free Living,The Little Book of BIG Innovation Ideas, and Personality Poker®. His latest book, Best Practices Are Stupid, published by Penguin, was select as the “best innovation and creativity book of 2011″ by 800-CEO-READ. He has presented his own tried-and-tested formula for success to hundreds of thousands of people in over 40 countries. Among the dozens of leading organizations he has advised are Staples, GE, BP, NASA, The United States Air Force, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb.

Select Keynotes

Innovate the Way You InnovateInstilling a Pervasive Culture of Innovation

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. What if everything you know about creating a culture of innovation is wrong? During this interactive keynote, you will discover that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. This educational experience brings to life the concept in Stephen Shapiro’s latest book: “Best Practices Are Stupid.”

Contrary to conventional wisdom, opposites do not attract. As a result, in business, we tend to surround ourselves with people who are similar to us. Although this is great for efficiency, this lack of diversity can kill innovation. How can you increase your innovation potential? Come play poker with author Stephen Shapiro. While playing this fast-paced, highly interactive game, you will discover:

Your primary innovation style and your innovation blind spots

Why the person you like the least is the person you need the most

How to create a high-performing innovation team that leverages divergent points of view

The Performance ParadoxIncreasing Human Performance

Every leader dreams of finding the magic bullet that will increase creativity, boost productivity, and improve morale. Surprisingly, one of the most effective solutions may be the most counter-intuitive: sometimes less effort, not more, yields optimal results. To create a pervasive culture of innovation, you must first create an environment of performance and motivation. Although goals and performance targets are useful tools, they can also have a detrimental impact on results. When people are too future-fixated, their creativity and overall performance diminish. Find the sweet spot of optimal performance, and you will undoubtedly see an increase in employee productivity, creativity, and satisfaction—all with less effort.

SpeedIdeatingBreakthrough Thinking at Breakneck Speeds

An innovative organization is built on finding better solutions to emerging opportunities. But what if your employees lack the skills to think creatively? The good news is, everyone is creative. Unfortunately many have learned bad habits that stop innovation from emerging. “SpeedIdeating” is a hands-on, rapid fire creativity session where you will learn radical, and pragmatic, techniques for solving your most pressing business problems. During this fast-paced, engaging, and highly interactive speech, you will gain powerful insights into problem statement development, techniques for generating breakthrough ideas, and tools for enhancing team creativity. You leave with practical solutions. More importantly, you will be armed with powerful techniques that you can use on a daily basis.

All keynotes are customized to meet your organization's specific needs. Don't see what you are looking for? Call us and we will create a program that will address your most pressing innovation challenges.

What People Are Saying:

“Stephen Shapiro is the best presenter of ideas since Tom Peters.”– Michael Johnson, former Business Week writer

“I give Stephen Shapiro my highest recommendation as a speaker on the topic of innovation. I would strongly recommend him to any organization.”– Julie Meringer, Former Managing Director, Forrester Research Inc

“I would highly recommend Stephen to any organization who is serious about making innovation a reality.”– Dan Kaus, Workshops Brand Manager, BP Lubricants

“Our customers loved you! You received both a standing ovation and the highest marks of any speaker.”- Diana Grimberg, Maconomy, Denmark

“You were one of the most dynamic, engaging, and energizing speakers we’ve ever had!”– Margarita Rozenfeld, CEO, Yes! Circle

“Wow! Participants were amazed at how many new creativity and innovation techniques they learned in just an hour”– Karl LaPan, President, Northeast Indiana Innovation Centre

“Thank you for a fabulously thought provoking presentation”– Anthony Priest, President, Harvard Business School Club of Washington, DC

“When he was done, he received a standing ovation – unusual for our group. I highly recommend Stephen as a speaker.”– Victoria Cliche, Executive Director, Creative Education Foundation“

"Your engaging and dynamic presentation style has set a new standard for keynote speakers for years to come.”– Paul Ostergaard, CEO, ShipServ

“I’m delighted to report that the expectations of this year’s conference were by far exceeded on every front. This is due in no small part to your special contribution to the program.”– Joe Cleveland, President, Lockheed Martin Enterprise Information Systems

Julie Austin is an award-winning writer, inventor, and multiple business owner. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. She’s appeared on ABC, CBS, NBC, FOX News, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. She’s a “go-to” media expert in the fields of innovation & creativity. Her new book “The Money Garden: How to Plant the Seeds for a Lifetime of Income” on how to create and run multiple businesses, is currently available on Amazon.

Julie comes from a background in the TV & film industry and has had jobs as diverse as commercial actor and TV host to TV/film distributor/writer, so she knows the creative, as well as the business side, and customizes most of her speeches for the audience she’s speaking to.

She will deliver a dynamic, inspiring, and entertaining speech that is also full of useful tips. Corporations will benefit from her knowledge of innovation and entrepreneurial thinking to expand their markets and grow sales. She’s an underdog who’s bootstrapped her way to success from nothing and loves to inspire others to do the same.

Her company, Creative Innovation, holds Creative Innovation Bootcamps for large and small businesses. These are highly interactive seminars on idea generation and implementation.

Why hire Julie?

First of all, if you don’t, your competition will, and they will get all the insider tips and secrets they need to become #1 in your industry. And what does it take to become #1? Fearless innovation!
There are very few women innovation speakers, and even fewer who have actually innovated. Julie is both.

There are very few women innovation speakers, and even fewer who have actually innovated. Julie is both. Hire a true innovator who’s been in the trenches and bootstrapped a unique invention from scratch and turned it into a global success with no venture capital, no bank loans, and no mentors.

Julie will teach you how to generate ideas on a consistent basis. Ideas to cut costs, improve sales, create new products, services, business models, ad campaigns, marketing & PR angles, and unique promotions. Imagine those tools in the hands of your competitor.

Then ask yourself… what is one good idea worth to your company?

Here are some testimonials:

Girls Scouts of America

“Julie’s creativity workshop was a huge success. Participants learned exact techniques on how to come up with their own inventions and how to use innovation in their daily lives to solve problems. Oh, yeah and it was fun!”

- Tamika Barnes

Daekyo America

“Julie Austin’s speech, ‘Reinvent Your Marketing’ was well received by our Daekyo franchise owners at our recent conference. As an inventor and business owner with distributors around the world, Julie’s topic of using innovation and creativity to add value to your business was inspiring. Franchisees left with unique, hands-on tools to improve their own marketing, and ways to generate more ideas of their own.”

- Miko Carating

Working World Magazine

"Julie spoke at the Working World Job Fair and I cannot recommend her highly enough. Her seminar to an audience of job-seekers was both informative and inspiring. We loved her sassy slideshow, which was both entertaining and instructive. Truly, it was a delight to work with Julie and I would highly recommend her as a speaker for any event."

- Catherine Rhodes

ASD International Retail Conference

"It was a pleasure having Julie speak at our ASD International Retail Conference in Las Vegas. The retail and wholesale small business owners appreciated her topic “Using Innovation for Competitive Advantage”. The interactive creativity exercises helped get the audience involved, and demonstrated that creativity in business is definitely the way to beat the competition at their own game. I would highly recommend her speaking services."

- Linh Vu

CAPIO Conference

“Julie’s presentation about Storytelling at our recent conference gave attendees a unique perspective on how to change a typical press release into something more captivating. Some comments we received from the session included: “Great speaker” “This presentation was unique, fun and full of good information” and “It is rare in our profession to get to spend time talking about creativity and storytelling – wonderful.”

Do you have great content in your organization that needs an audience?

With a proprietary single content input, multiple content output methodology and digital customer journey research offerings, Braden Kelley can help you drive more inbound sales leads to complement your existing outbound marketing and sales efforts.

Braden Kelley can help you build an effective pull marketing strategy to attract and engage customers, partners and/or employees. In addition, Braden Kelley can help you execute your inbound marketing strategy driven by content by providing the following services:

To maximize your revenue, profits, and market share, outbound marketing is no longer enough. In this social world we now live in, you must also craft and execute an effective inbound marketing strategy and the strategic use of content is an important component of any effective pull marketing strategy.

"As a frequent visitor to innovationexcellence.com and fan of his work, I immediately thought of Braden to develop a compelling series of thought-provoking content on the intersection of open innovation and talent management. Through both a webinar and a follow-on white paper, Braden did not disappoint. His content was fresh, original, and provided practical guidance for OI and HR leader alike, and the feedback from readers was very positive. I look forward to engaging with Braden again on future programs."

If you need assistance with your content marketing strategy and execution, or if you could use a social business, innovation, or social media case study, white paper, webinar, or article created to generate leads for your business, please contact us.

]]>Braden KelleySat, 09 Jun 2012 21:56:47 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/marketing/b2b-pullApplied Marketing Science, Inc.http://www.innovationexcellence.com/directory/consulting-concept-development/market-research/applied-marketing-science-inc
Applied Marketing Science (AMS) is one of the leading product and process innovation consulting firms in the world, with proven methodologies for gathering Voice of the Customer (VOC), training and coaching clients in VOC methods, as well as idea generation and evaluation using state-of-the-art online tools. Furthermore, AMS provides survey research and rebuttals in many areas of litigation, such as trademark infringement, class certification, deceptive advertising, antitrust and other matters. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.]]>Braden KelleyThu, 16 Feb 2012 02:13:50 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/market-research/applied-marketing-science-incBraden Kelleyhttp://www.innovationexcellence.com/directory/consulting-concept-development/social-business/braden-kelley

Struggling to attract and engage customers, partners and employees?

The world is changing. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers as someone to squeeze on price and instead as partners in innovation. And, employers are realizing that to maximize their success they need to attract and engage the best talent not just into internal talent pools, but external ones as well.

Braden Kelley can serve as your trusted social business advisor to help you build a social business architecture, act as a source of external perspective to help evolve your social business efforts, or help you unlock new sources of revenue and drive down costs.

Braden Kelley delivers workshops and advisory services that focus on three main things:

Creating a Social Business Architecture

Attracting, Engaging and Strengthening Your Partner Ecosystem

Building Stronger Customer and Employee Relationships

In recognition of the changing economic realities and the increasingly global market for our services, we are pleased to offer the above snack-sized social business design services by Skype video conference as well as traditional on-site consulting. Now you can rent Braden's brain for even the smallest need or budget.

Braden Kelley has been advising companies since 1996 in industries ranging from medical equipment, software, and internet advertising to real estate, retail, defense, and more.

Based in Seattle, Washington we are just a short flight away from anywhere in the United States and available to work with companies in Europe, Asia, and beyond.

Clients and Testimonials

Braden Kelley has worked with a variety of clients on projects ranging from managing change and operational improvement to marketing strategy and communications. Here is a representative sampling of some of our clients and what they have to say about Braden Kelley and Business Strategy Innovation.

"Keep up the great work - I look to you as one of the key voices in the innovation space today!"
- Chuck Frey, Founder of InnovationTools.com
"Braden has a knack for diving deep into key customer insights and creating expansive strategies for addressing their needs. His work was instrumental in the production of impactful global launch materials and the creation of a new customer on-boarding program. His passion for customer-centric communications, strategic thinking, can-do attitude, and in-depth knowledge will be a great asset for any company"
- Hillary Miller, Global Strategic Services Director at Wunderman
"Working with a lot of ambiguity and within structural constraints, Braden created a customer contact strategy for Windows Live. Braden's ability to uncover customer insights, visually represent ideas and come up with solutions to our challenges, made him an incredibly valuable part of our agency/client team"
- Jim Gascoigne, Marketing Director at Microsoft
"Braden on several occasions impressed me with ideas and solutions he derived. He has displayed a desire to learn and enthusiasm to lead projects. He is dependable, productive, intelligent, and widely trusted. Braden is very thorough with any range of tasks given to him and extremely professional."
- Steve Cheeseman, Director of Site Operations at Stream Global Services
"Braden was able to quickly come in and identify our current innovation state, our future innovation needs, and help deliver value towards advancing our innovation journey."
- Percy Grundy, Head of Innovation at Millicom International Cellular

More About the Founder

Braden Kelley brings a wealth of industry experience and a holistic, international view to our engagements.

MBA from London Business School

Experience working with British, German, Japanese, and American companies

Innovation coaching is often a better solution than bringing in an expensive innovation consulting firm for an extended engagement. My offerings allow you to get innovation help whenever, wherever you might need it.

Braden Kelley can serve as your trusted innovation coach to help you get started, act as a source of external perspective to help evolve your innovation efforts, or help you unlock new sources of revenue and drive down costs. I’ve created snack-sized innovation coaching offerings that fit in even the smallest budget, and help you get the innovation advice you really need without all of the overhead that you might not.

Silver

Gold

Platinum

Skype video call

Up to 100 minutes of preparation and coaching services

Additional hours available for purchase

Skype video call

Up to 200 minutes of preparation and coaching services

Additional hours available for purchase

Travel expenses

Custom on-site coaching

Purchased by the day or week

Scheduled in advance

Braden Kelley delivers workshops and innovation coaching services that focus on three main topics:

In recognition of the changing economic realities and the increasingly global market for our services, we are pleased to offer the above snack-sized innovation and marketing advisory services by Skype video conference as well as traditional on-site consulting. Now you can rent Braden's brain for even the smallest need or budget.

Braden Kelley has been advising companies since 1996 in industries ranging from medical equipment, software, and internet advertising to real estate, retail, defense, and more.

Based in Seattle, Washington we are just a short flight away from anywhere in the United States and available to work with companies in Europe, Asia, and beyond.

Clients and Testimonials

Braden Kelley has worked with a variety of clients on projects ranging from managing change and operational improvement to marketing strategy and communications. Here is a representative sampling of some of our clients and what they have to say about Braden Kelley and Business Strategy Innovation.

"Keep up the great work - I look to you as one of the key voices in the innovation space today!"
- Chuck Frey, Founder of InnovationTools.com
"Braden has a knack for diving deep into key customer insights and creating expansive strategies for addressing their needs. His work was instrumental in the production of impactful global launch materials and the creation of a new customer on-boarding program. His passion for customer-centric communications, strategic thinking, can-do attitude, and in-depth knowledge will be a great asset for any company"
- Hillary Miller, Global Strategic Services Director at Wunderman
"Working with a lot of ambiguity and within structural constraints, Braden created a customer contact strategy for Windows Live. Braden's ability to uncover customer insights, visually represent ideas and come up with solutions to our challenges, made him an incredibly valuable part of our agency/client team"
- Jim Gascoigne, Marketing Director at Microsoft
"Braden on several occasions impressed me with ideas and solutions he derived. He has displayed a desire to learn and enthusiasm to lead projects. He is dependable, productive, intelligent, and widely trusted. Braden is very thorough with any range of tasks given to him and extremely professional."
- Steve Cheeseman, Director of Site Operations at Stream Global Services
"Braden was able to quickly come in and identify our current innovation state, our future innovation needs, and help deliver value towards advancing our innovation journey."
- Percy Grundy, Head of Innovation at Millicom International Cellular

More About the Founder

Braden Kelley brings a wealth of industry experience and a holistic, international view to our engagements.

MBA from London Business School

Experience working with British, German, Japanese, and American companies

Our research project is identifying and characterizing Innovation Networks (INets) around the world. Specifically, we are looking for communities of innovation leaders who learn from each other about innovation management, primarily through mutual sharing of experiences and new techniques.

Companies of all types and sizes must create internal entrepreneurial capabilities in order to stay competitive in an increasingly globalized marketplace where competitors can come from anywhere. Grow From Within is targeted to all those responsible for, or interested in, creating growth and future directions for their organization: internal venture leaders, business development managers, R&D executives, brand/channel managers, and of course the senior executives ultimately accountable for growth.

Grow From Within authors Robert C. Wolcott and Michael J. Lippitz outline different ways leading companies are harnessing internal entrepreneurs and how you can find the right model for your company. There is no one-size-fits-all approach to building entrepreneurial capabilities. Instead, the book explains the four basic models— opportunist, enabler, advocate and producer— around which companies successfully drive new business creation and innovation initiatives more generally. Grow From Within also addresses 12 different ways companies innovate and fits them into a useful design tool called the Innovation Radar for new business creation and/or the transformation of existing businesses.

We believe in the power of Brand-Building Innovation, the notion that the best innovation does more than just meet a unmet need and make money; it also serves to strategically build your brand vision.

We provide a seamless journey from rich consumer insight and strategic thinking through inspiring ideation to concept visualization. We work across a broad range of categories for major global clients such as Kellogg’s, Mars, Unilever, LG, PepsiCo, Reckitt Benckiser, Grant’s Whiskey, Colgate and Samsung.

We pride ourselves on delivering brilliantly simple ideas that stick because they are intuitive, inspiring, and commercial.

To learn more about Clear’s offering across the globe, please contact:

Founded in 1991 by innovation expert Tony Ulwick, Strategyn’s Outcome-Driven Innovation has an innovation success rate of 86 percent, making it the world’s most powerful innovation process. Over the years, many respected firms have adopted ODI. It has replaced VOC and QFD practices in many others. Using our process, companies have been able to create winning products, lower their development costs, and get to market quicker. Companies now use the process to ensure their growth strategies are tied to customer metrics. This enables them to grow with a success rate that is five times the industry average.

Even though Strategyn has created a well-defined and effective process, it has not stopped its efforts to innovate innovation. As leaders in customer-centered innovation, we will keep you at the forefront of innovation theory and practice. Whether your goal is to protect, grow or disrupt existing markets or enter new markets, our innovation consulting team will deliver you a visionary growth strategy that ensures your success.

HYPE Innovation is a global leader in end-to-end innovation management software. HYPE’s powerful platform allows organizations to engage thousands of ideators in idea generation and collaborative problem solving, focused on business outcomes that can be measured and tracked through to execution.

Our software scales to the size you need – whether you want to run a single campaign, a multiple campaign front end or the entire end-to-end process from ideation to implementation. Business leaders can leverage the power of the crowd to focus on key strategic innovation areas for the business. Successful ideas can be taken through to concept development and turned into innovation projects to track their execution and monetization.

Hear from innovation expert Fabian Schlage, Head of Innovation Management, Nokia Siemens Networks, about how HYPE supports their innovation business:

Companies work with HYPE for our flexible product capabilities, our deep expertise in innovation management, and our long history of success with some of the biggest organizations in the world. Our client community includes global companies such as GE, P&G, Bombardier, DHL, Roche, Nokia-Siemens, Daimler, Airbus, General Mills, Saudi Aramco, Bechtel, Clorox, Deutsche Telekom, and many more. Learn more about how leading companies from across the globe have transformed their innovation processes with HYPE:

We are charged with creating, incubating, and scaling transformational new business models, new categories, and service experiences that capitalize on consumer-driven, disruptive market innovation.

P&G FutureWorks has a diverse, experienced team, and is closely connected to an internal network of P&G leaders and their strategic goals. We work across all brands, categories and functions, identifying opportunities and partnering accordingly.

By connecting with external partners, our scope has expanded beyond P&G's strategic core businesses into new channels and domains. We have built and established several new business models or "domains", where we leverage deep consumer-driven "who" understanding and business-driven focus.]]>julieanixterFri, 07 Oct 2011 10:23:16 +0100http://www.innovationexcellence.com/directory/open-innovation-communities/pag-futureworksUC Berkeleyhttp://www.innovationexcellence.com/directory/universities/uc-berkeley
Founded in the wake of the gold rush by leaders of the newly established 31st state, the University of California's flagship campus at Berkeley has become one of the preeminent universities in the world. Its early guiding lights, charged with providing education (both "practical" and "classical") for the state's people, gradually established a distinguished faculty (with 21 Nobel laureates to date), a stellar research library, and more than 350 academic programs.

This California institution became a catalyst of economic growth and social innovation — the place where vitamin E was discovered, a lost Scarlatti opera found, the flu virus identified, and the nation's first no-fault divorce law drafted. Scholars at Berkeley have conducted groundbreaking research on urban street gangs and on basic human nutritional requirements, identified why wartime supply ships were failing at sea, invented technologies to build faster and cheaper computer chips, and imaged the infant universe.]]>julieanixterFri, 07 Oct 2011 03:21:57 +0100http://www.innovationexcellence.com/directory/universities/uc-berkeleyFahrenheit 212http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/fahrenheit-212
The elevation of still water from Fahrenheit 211 to Fahrenheit 212 sets in motion one of the most powerful transformations in the realms of science and human experience.
That last degree turns heat into a physical force that wasn’t there a split second before – the same force that powered the first locomotives, turns the turbines that makes the lights go on, and makes coffee beans worth caring about.

That one degree makes all the difference.

Fahrenheit 212 specializes in a new approach to product development. With little to no inside knowledge of its clients, the company dives into their problems and within months Fahrenheit 212 promises to serve up something most chief executives dream about: new products created from existing assets that will earn sizable revenue from untapped markets.]]>julieanixterFri, 07 Oct 2011 02:54:01 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/fahrenheit-212Innosighthttp://www.innovationexcellence.com/directory/consulting-concept-development/consulting/innosight
Our foundation is the concept of disruptive innovation first identified and analyzed by Clayton Christensen in 1997. Through in-depth research and direct field work over the past eight years, we have uncovered key principles and patterns of success that help our clients better connect with consumers and reduce competitive threats. We bring together a variety of perspectives on the continually evolving landscape of innovation and share these insights through books, articles, newsletters, and blogs.

Our methodology and proprietary tools facilitate the discovery of new, high-growth markets and the rapid creation of breakthrough products, services, and business models. We help companies transform their approach to growth by redirecting existing market research programs to ask different questions, targeting non-consumers, identifying jobs-to-be-done, and focusing efforts on testing assumptions instead of analyzing projections.

To make any process repeatable, it has to be transparent. We integrate our client teams into our organization. They become a part of our process. They see what we see. They deliberate and debate with us. We brainstorm together and analyze our progress and findings as a group. At the conclusion of one of our engagements, the client team has not only seen the power of our approach, they have participated in it and most importantly, they are able to repeat it.]]>julieanixterFri, 07 Oct 2011 02:43:12 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/innosightWhartonhttp://www.innovationexcellence.com/directory/universities/wharton-
The first collegiate business school, driven by a spirit of responsibility.

Inspired by Joseph Wharton's vision to educate the "pillars of the State, whether in private or in public life." Wharton prepares leaders for the complex challenges of our interconnected world. Here students become their best, altered by immersive classroom learning, collaborations with outstanding peers, and new leadership opportunities. Upon graduation, they join Wharton's 85,000 alumni, becoming the kind of leaders who adhere to principle, motivate others, and transform organizations and societies worldwide.]]>julieanixterThu, 06 Oct 2011 10:43:23 +0100http://www.innovationexcellence.com/directory/universities/wharton-Psion Teklogixhttp://www.innovationexcellence.com/directory/open-innovation-communities/psion-teklogix
At Psion, we have proven experts who know how to plan, execute and maintain ROI on your mobile computing investments.

We call our approach Sustainable Relevance. It’s a key component to Open Source Mobility where our products are designed to deliver the best lifetime TCO.

It’s our commitment to structure and sustain your investment from beginning to beyond. We don’t say the end. The drive for relevant, sustainable productivity never ends.

Got a complex mobile issue to resolve? Rely on our Professional Services Team to define, develop and deploy hardware into your infrastructure with a demonstrable return on investment.

To complement these services we offer 360° Creative Services, a set of workshops to help you develop your product and brand.]]>julieanixterTue, 04 Oct 2011 03:27:20 +0100http://www.innovationexcellence.com/directory/design-firms/vanberloStratoshttp://www.innovationexcellence.com/directory/design-firms/stratos
Stratos is a comprehensive product development consulting firm. Our seasoned professional staff provides strategy, research, design, engineering, verification, regulatory and manufacturing services to clients across a diverse range of market segments. Since our inception, we have been solving complex problems for companies like Microsoft, Abbott Laboratories, Nike, Cardinal Health and Apple. Our collaborative approach enables us to reduce time-to-market, anticipate problems and create compelling solutions for unmet needs in the marketplace.

Founded in 1987, Stratos’s consultative, systems-based approach to product development and robust project management process have been the key to our clients’ success. We partner with clients worldwide, from start-up companies to Fortune 500 corporations. Our experience has shaped Stratos’s core business philosophy of Creativity, Adaptability, Responsiveness, and Excellence (CARE).]]>julieanixterSun, 02 Oct 2011 23:08:27 +0100http://www.innovationexcellence.com/directory/design-firms/stratosJump Associateshttp://www.innovationexcellence.com/directory/design-firms/jump-associates
Founded in 1998, Jump Associates is a fifty-person hybrid strategy firm focused on growth. We have offices in the San Francisco Bay Area and New York City. Our people partner with visionary leaders to create new businesses and reinvent existing ones by tackling highly ambiguous challenges. We've also created a unique and compelling workplace culture that is recognized as one of the best in America.

From our founding, we built Jump to meet a new class of problem. We’re optimized to tackle the kinds of persistent, highly ambiguous questions that keep great leaders up at night and send the common consultant running for the hills. Technology companies want to own the future of media. Snackmakers realize that their business will disappear unless they can make healthy food a growth business. Car companies want to know what the world will need them to become 10 years from now. These aren’t merely questions about strategy, design, marketing, technology, or social research. They’re about all of them at the same time.]]>julieanixterSun, 02 Oct 2011 22:33:54 +0100http://www.innovationexcellence.com/directory/design-firms/jump-associatesInnovation 360http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/innovation-360
Innovation 360 Institute works with companies and government entities throughout the Middle East to bridge the gap between innovation strategy and execution by employing systematic innovation methods and leadership development.

Whether you want to implement an innovation strategy, develop new products and services, explore new business models, implement sustainability and social innovation practices, pursue operational innovation, or increase the innovation and leadership competencies of your people, we can help you reach your goals.]]>julieanixterSun, 02 Oct 2011 22:20:31 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/innovation-360Massachusettes Institute of Technologyhttp://www.innovationexcellence.com/directory/universities/massachusettes-institute-of-technology
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century — whether the focus is cancer, energy, economics or literature]]>julieanixterWed, 28 Sep 2011 08:14:55 +0100http://www.innovationexcellence.com/directory/universities/massachusettes-institute-of-technologyHypioshttp://www.innovationexcellence.com/directory/open-innovation-communities/hypios
hypios is organized around a social network where you can create a profile, make professional contacts, and connect with colleagues, peers and friends. If you only want to solve problems on hypios, don't worry: you choose what information you share on your profile and decide who can (or can't) see it. hypios will be compatible with other social networks, like Facebook, so you can share your hypios activity with your contacts on other social networks.]]>julieanixterWed, 28 Sep 2011 08:01:59 +0100http://www.innovationexcellence.com/directory/open-innovation-communities/hypiosFrog Designhttp://www.innovationexcellence.com/directory/design-firms/frog-design
frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,600 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion.]]>julieanixterWed, 28 Sep 2011 07:34:00 +0100http://www.innovationexcellence.com/directory/design-firms/frog-designStrategoshttp://www.innovationexcellence.com/directory/consulting-concept-development/consulting/strategos
Strategos seasoned teams work with your organization to identify and act on growth opportunities and game-changing strategies. They help you build a systemic capability to innovate. Continually.

Strategos helps you outperform your rivals by instilling innovation to the core of your business. With measurable results.]]>julieanixterWed, 28 Sep 2011 06:59:06 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/consulting/strategosNineSigmahttp://www.innovationexcellence.com/directory/open-innovation-communities/ninesigma
NineSigma is the most experienced and advanced Open Innovation service provider in the world. Founded in 2000, NineSigma has been offering open innovation solutions long before it was an accepted management practice. In fact, NineSigma is responsible for a large part of how open innovation is practiced today, and continues to evolve its services and organization to ensure that your organization will be prepared to move to the next level of open innovation capability, regardless of where you are today.

We Engage companies across all industry sectors with the global innovation community, and Enable their organizations to leverage our open innovation network of external resources to solve immediate challenges, fill product pipelines and integrate new knowledge and capabilities into their organizations.]]>julieanixterWed, 21 Sep 2011 05:26:19 +0100http://www.innovationexcellence.com/directory/open-innovation-communities/ninesigmaIdeaConnectionhttp://www.innovationexcellence.com/directory/open-innovation-communities/idea-connection
Teams of scientists, engineers and industry experts are ready to solve your R&D problems at unparalleled levels of confidentiality. Source materials, find emerging technologies or identify collaboration partners quickly and efficiently. Breakthrough thinking focused on your research and development problems.]]>julieanixterWed, 21 Sep 2011 05:00:59 +0100http://www.innovationexcellence.com/directory/open-innovation-communities/idea-connectionStanford Universityhttp://www.innovationexcellence.com/directory/universities/stanford-university
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions.

Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing our students for leadership in today's complex world.]]>julieanixterWed, 21 Sep 2011 04:22:49 +0100http://www.innovationexcellence.com/directory/universities/stanford-universityHarvard Universityhttp://www.innovationexcellence.com/directory/universities/harvard-university
Harvard is the oldest institution of higher education in the United states, established in 1636 by vote of the Great and General Court of the Massachusetts Bay Colony.

Harvard University has 12 degree-granting Schools in addition to the Radcliffe Institute for Advanced Study. The University has grown from nine students with a single master to an enrollment of more than 20,000 degree candidates including undergraduate, graduate, and professional students. There are more than 360,000 living alumni in the U.S. and over 190 other countries.]]>julieanixterWed, 21 Sep 2011 04:05:52 +0100http://www.innovationexcellence.com/directory/universities/harvard-universityPlanviewhttp://www.innovationexcellence.com/directory/software/software/planview

Uncover the Best Product Ideas and Bring Them to Market Faster

Planview helps you turn the voice of the customer into ideas, and ideas into products and enhancements that will hit the market at the right time and have the biggest impact.
Planview Enterprise is the industry's most complete approach to:

Drive innovation and infuse the voice of the customer into the product pipeline

Differentiate your brand from the competition

Create sustainable offerings

Optimize product and roadmap planning

Leverage resources effectively

Provide transparency into the cost of development

Ideation management and innovation management come to together within Planview Enterprise to drive the maximum number of customer-focused product and service ideas from concept to delivery, to allow the organization to respond to external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products.

Fuel Innovation with Ideation

See how Planview Enterprise Ideation and Product Portfolio Management can fuel innovation. This quick video explores how Planview can help you select the best ideas to develop and bring them to market fast and at the best cost!

Stand Out From the Competition and Elevate Your Brand

See how Planview Enterprise and Brand Impact Analysis capabilities can help you stand out from the crowd. This quick video will help you discover trends pointing to the importance of ideation, how ideation fits into the development process and common problems to avoid.

Avoid the Top 5 Product Portfolio Pitfalls and Maximize Product Development Success

Bringing the products that your customers want to market at the right time and at the lowest cost is the most basic goal of product development. Yet with limited budgets, people, and time, many organizations are hard-pressed to streamline their product portfolio processes, despite the fact that doing so has repeatedly proven to advance that very goal. Keeping the status quo, however inefficient, is sometimes all a product organization can manage. Often, there are simply too many products competing for the same scarce resources. Read this white paper to gain insight into the top five pitfalls and how to avoid them.

In The Product Pulse, we focus on innovation and optimizing the product portfolio. Join us as we explore how to get the best (read: customer-desired and competition-hurting) products to market quickly and cost-effectively. Our bloggers include senior product management and development staff from Planview and exciting voices from industry experts. Get your finger on the pulse of product management and development -- and join in the conversation!

Planview Enterprise for Product Portfolio Management
Portfolio management provides the structure that is essential for product-driven organizations to respond with agility to market factors, competitors, government regulations, customer needs, and other brand drivers. The Planview® Product Development solution enables more informed decision making for optimal product and roadmap planning, repeatable and auditable process management, more predictable execution to improve time to market, and financial transparency into lifecycle costs.

Clearworks helps companies engage with customers in new and creative ways to build products, messages and experiences that are relevant and compelling. We help you move from idea through launch -- developing innovation process, facilitating ideation sessions and CABs, designing customer experience, testing new concepts and usability, developing new product requirements, crafting messaging strategies, and more. All with a focus on the customer. Read our story, meet our team and learn about what we can do to help address your innovation challenges at www.clearworks.net.

Clearworks - Customer Experience and Usability ]]>Braden KelleySun, 31 Jul 2011 06:54:34 +0100http://www.innovationexcellence.com/directory/consulting-concept-development/concept-development/clearworksInnovation to the Corehttp://www.innovationexcellence.com/directory/books/innovation-to-the-core
If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.
Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.
"At last, a book that tells us what innovation really is and how we can embed it into the DNA of our companies. A splendid guidebook with terrific examples."
- John Naisbitt, author, Megatrends and Mindset!
"Until now, innovation has been a religion without a bible. Innovation to the Core aptly fills the void."
- Al Ries, coauthor, The Origin of Brands
"Innovation to the Core is what so many books about innovation have failed to be--a prescriptive 'how-to' that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities."
- Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods, Inc.]]>rowangibsonSat, 11 Jun 2011 01:16:27 +0100http://www.innovationexcellence.com/directory/books/innovation-to-the-core