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architecture and design magazineTue, 03 Mar 2015 22:00:26 +0000en-UShourly1http://wordpress.org/?v=4.1Nendo fills Camper's Stockholm store with paper-thin spiralshttp://www.dezeen.com/2015/03/03/camper-stockholm-store-interior-nendo-resin-rolls-paper-thin/
http://www.dezeen.com/2015/03/03/camper-stockholm-store-interior-nendo-resin-rolls-paper-thin/#commentsTue, 03 Mar 2015 11:47:34 +0000http://admin.dezeen.com/?p=655756Shoes appear to rest on huge rolls of white paper inside this Camper store in Stockholm – the third interior design concept that Japanese studio Nendo has developed for the Spanish shoe brand. Having previously designed shops where shoes seem to walk through the air and protrude from the walls, Nendo's concept for Camper Stockholm features spirals […]

Rather than actually using paper or cardboard, the designers worked with two-millimetre-thick resin flooring to create the coils in a variety of different heights and thicknesses.

"Rolling it in a spiral manner has led to a self-supporting structure serving as a display platform, giving a sense that the shoes are balancing on the paper-like objects," said Nendo in a statement.

LED lighting concealed within the rolls of material illuminate the products from below.

One roll has also been half unravelled and laid flat, creating a seating area where customers can try on shoes.

"The variation in not just height and size, but the curling of the structures as well, has created a display space that is visually rich, envelops the customer, and is characterised by three-dimensionality through the use of flat platforms and a partially 'unravelling' bench," said Nendo.

According to the team, the process of shaping the rolls could be compared with the practice of shoemaking.

"Taking a soft and thin flat material and giving it form – this is, also, the core idea behind the shoemaking process," they said.

Nendo's first interior concept for Camper – which featured shoes supported on thin metal rods to create the appearance of footwear walking through the air – was completed in 2012 at the Osaka store and was then rolled out to shops in Paris, San Francisco and Moscow.

Speaking to Dezeen, principal designer Oki Sato said the design was intended to show that "Camper shoes are not for running fast or for luxury, but something to enjoy walking".

The second concept, described by Sato as resembling an "orderly stockroom" and covered in hundreds of white shoes sticking out from the walls, was presented in New York in 2013 and was also used for a store in Madrid.

São Paulo-based Atelier Marko Brajovic created the store interior as part of Camper Together – an ongoing project by Spanish shoe brand Camper that invites architects and designers to create unique products and store interiors.

Behind the stark white and glazed frontage of the shop on Lonsdale Street in Melbourne, 30,000 red shoelaces were attached to a false ceiling to create a series of varying curves and dips.

According to the architect, the design was intended to reference the brightly coloured fringing often used to decorate Brazilian carnival floats and costumes.

"We looked towards the festivities found in traditional Brazilian folklore," studio founder Marko Brajovic told Dezeen. "The environments and spaces involved in these festivities were created using dense layers of coloured stripes."

The studio was asked to overhaul several stores for Camper using the same concept. To individualise each installation, they created different ceiling shapes based on local weather phenomena.

For a shop in Brazil they created a wave-shaped ceiling, while in the Melbourne store the studio made use of parametric 3D modelling software – used to produce curved shapes in architecture – to convert a satellite image of a cyclone into an undulating form.

This shape was recreated in the store by tying laces of different lengths to a mesh base, attached to the concrete beam structure of the ceiling.

"We were asked to design a concept store that could be adapted in several locations, maintaining always a coherence," explained Brajovic. "So our concept was creating a 'think global, act local' project."

"I researched a lot about natural phenomena in Australia and one image that came to me very strongly was a satellite image of a cyclone," he explained.

The tip of each lace was attached to the mesh with a cable-tie, while the ends were left to dangle freely.

Pendant lights with white bell-shaped shades were integrated into the design, poking through the fringing to illuminate the shop display.

Behind a shiny red counter at the back of the shop, a row of long laces was suspended from the ceiling to the floor, functioning like a curtain into the stockroom.

Long white shelves were added around the edge of the shop floor to display shoes and boots, while benches with reflective sides and light-grey upholstered seats were built into angular mirrored arches in the centre of the space.

The plywood grid formation the firm created divides the vertical surfaces into a series of cubby-holes for displaying shoes.

This network spreads across the ply-backed walls of the 50-square-metre space, and creeps onto the ceiling in places. It continues across the glass shopfront, which is floored with a warm-coloured gravel, to create a window display.

Shoes and accessories are displayed through the depth of the structure, which was designed around the dimensions of a pair of shoes.

Irregularities in the pattern accommodate the taller heights needed for displaying boots, while smaller items including shoes and handbags occupy a series of 32-by-32-centimetre compartments.

"We have covered all walls around the shop with a system of very humble plywood boards mounted through the most simple and basic intersection joint we could imagine," said a statement from Kengo Kuma and Associates.

"We have conceived this wooden board system to appear in elevation as a simple 32-by-32-centimetre grid, a dimension that simply follows the standard shoe size to display on stores," the studio said.

Tube lights, developed in collaboration with Italian lighting designer Mario Nanni, are set into the underside of the wooden boards, accentuating the linear design and lighting the displays.

Breaks in the latticework makes room for a cash desk, and a series of low benches are also integrated into the design, providing places for customers to sit while trying on Camper's footwear.

The brand name "Camper" is burnt into the light-coloured wood below the counter, while the brand's red signage hangs in the upper portion of the glass shop front.

Pebble-shaped couches upholstered in a neutral-toned hemp fabric sit on the brown stone floor. The flag-stones are made from acidified limestone, which displays signs of erosion that adds texture and variation in tone to the surface.

"This coexisting duality, between simple and basic at first sight, and complex and sophisticated when deeply observed, is what fascinates us from Camper's attitude towards design," said the studio. "It is this dual attitude what we have tried to imply with our design here in this Camper shop in Monte Napoleone."

A mirrored wall at the back of the store reflects the complex structure to create the illusion of additional space, and conceals a door to a stockroom.

]]>http://www.dezeen.com/2015/02/02/kengo-kuma-timber-grid-compartments-camper-store-milan-interior/feed/3Fernando Amat designs Camper store in Palma de Mallorcahttp://www.dezeen.com/2014/07/03/camper-store-mallorca-fernando-amat/
http://www.dezeen.com/2014/07/03/camper-store-mallorca-fernando-amat/#commentsThu, 03 Jul 2014 05:00:17 +0000http://admin.dezeen.com/?p=488526Fernando Amat, the designer of the first-ever Camper store, has designed a new boutique for the footwear brand in Palma de Mallorca, featuring boxy display units with mirrored edges (+ slideshow). Barcelon-based Fernando Amat – who created the first Camper shop in 1981 and subsequently designed the Casa Camper hotels in Barcelona and Berlin – wanted the […]

]]>Fernando Amat, the designer of the first-ever Camper store, has designed a new boutique for the footwear brand in Palma de Mallorca, featuring boxy display units with mirrored edges (+ slideshow).

Barcelon-based Fernando Amat – who created the first Camper shop in 1981 and subsequently designed the Casa Camper hotels in Barcelona and Berlin – wanted the new store to be as functional as possible, but to also direct focus to the shoes.

"The idea is to highlight the product through a system of modules dramatised by dioramas, where the shoes are the protagonists and the brand's logo acts as the background," he said.

Customers navigate their way through a series of partitions and mirrored boxes with cut out sections that display the shoes. These can be reconfigured each season to suit different styles.

"The mise-en-scene is naturally reconfigured each season with the arrival of new collections and the accompanying visuals," explained Amat.

The ceiling is painted dark to direct customers' focus on the shoes. This is exaggerated by horizontal fluorescent tubes that hang over the side of the partitions.

"The dark ceiling helps to focus the view of the product on display and the customer can comfortably walk through the shop, like a museum, between the modules and the set of mirrors that broadens the perception of the space," added the designer.

The wooden floor partially extends up some of the walls, which are decorated with framed prints.

]]>http://www.dezeen.com/2014/07/03/camper-store-mallorca-fernando-amat/feed/0Nendo and Camper team up for sunglasses rangehttp://www.dezeen.com/2014/04/23/nendo-and-camper-team-up-for-sunglasses-range/
http://www.dezeen.com/2014/04/23/nendo-and-camper-team-up-for-sunglasses-range/#commentsWed, 23 Apr 2014 14:40:33 +0000http://admin.dezeen.com/?p=446678Japanese studio Nendo and Spanish shoe brand Camper have collaborated to create a range of sunglasses that feature overlapping coloured lenses. Eclipse, the first sunglasses by both Nendo and Camper, are tinted by combining the hues of two translucent polycarbonate lenses over each eye. Although Nendo has previously created a series of stores for the […]

Eclipse, the first sunglasses by both Nendo and Camper, are tinted by combining the hues of two translucent polycarbonate lenses over each eye.

Although Nendo has previously created a series of stores for the shoe company, this is only the second time the two have collaborated on a wearable design and follows on from their previous creation – shoes with laces threaded through the uppers.

Each coloured lens in a pair of Eclipse sunglasses is fixed to opposite corners of the acetate frame, with one positioned over the other. The edges of the lenses create a line around the inside of the frame.

"The lenses slide perfectly together without any space between them, thus avoiding any risk of air bubbles," said Nendo.

The eyewear comes in three colour combinations: brown/grey, blue/gradient-black and red/green.

The plastic frames for the three variations are translucent grey, opaque black and clear. Nendo has also designed the leather cases for the glasses and a lens-shaped cleaning cloth.