How Zack Geiser started their logo design journey

Company name

myfunzalo

Overview

myfunzalo will hold a few different properties that all pertain to saving money. myfunzalo is a twist on saying "My Funds Are Low". myfunzalo will speak to those people who want to save money, find deals and negotiate better prices for themselves and for/with their friends.

Tell us a bit about who you are and the people you reach

The target audience will be web savvy users who are also regular users of social media (i.e. FaceBook, Twitter, etc). Likely to be Male/Female, ages 24-40, income of 25-75k per year. These users will have a large "friend" base online (i.e. FaceBook friends, Twitter followers, IM Buddies, etc) and connect regularly with them.

Requirements

We need the look to be simple, easy, straight forward and trustworthy. The mark should convey savings without having cheesy icons like $ signs or piggy banks. The mark should be simple and be able to stand alone. In most cases, people will see the mark by itself (as a thumnail or avatar) or the entire logo in small form. In most cases our target market will likely not see the web site with the full size logo, so keep it simple so it looks good small.

Mark/bug on left, "myfunzalo" on right. myfunzalo is one word and all lower case. All letters should be the same color. Do NOT include ".com"
We have no colors that we would like to see, but stay away from red, yellow, pink, purple.

We will also need some room for a 2-3 word descriptor (under the "myfunzalo"), use "Friend Deals" as a placeholder for now.

It should fit right in with other social sites, but it doesn't need to be "glossy" or "web 2.0".