Mother's Day, still more than a month and a half away, already has consumers seeking out the perfect gift for mom. Taking a look at US search volume for "mother's day gifts" we find that searches began to increase in late January as consumers shop earlier for key holidays.

And who do you think loves their mother's the most? Turns out that New Yorkers, Virginians, and Californians are already spreading the love, beginning their Mother's Day searches earlier than others.

Keep an eye on these insights as we quickly head towards Sunday, May 9, 2010. For those of you who are bunking the early shopping trend - that's also know as Mother's Day.