The Guy Behind the Desk

I'm an industrial copywriter and write sales copy and marketing content for B2B industrial manufacturing companies. Why that field and industry?
Well, I have 30 years of experience in the … Click to Read More

Stories That Sell

It's one of those buzzwords circulating around the Internet lately. Businesses – B2B companies in particular – are getting all excited about this "new rainmaker" idea.
And they should be excited, … Click to Read more

It's not the energy savings. Not even a consideration.
Think about it. I buy a $22 LED flood lamp and save almost two dollars per year in energy costs. Let's see. Hmm. That means I'll break even in about 10 years. But, if I buy two of them, I'll save FOUR DOLLARS!
Oh, wait … that's going to cost me $44 for those lamps. It's the same result.
Don't get me wrong. I'm all for saving energy. But selling me on the dwindling energy costs alone isn't going to cut it. Just doesn't compute. So, the energy savings isn't really a benefit. … [Read more...]

Yeah, I know. Pairing window washing and professional B2B writing seems odd.
But bear with me for a few minutes and you'll find that the story behind that pairing could save you a ton of time, money and … aggravation.
I'm a professional industrial B2B copywriter.
But in my youth - well, when I was in my early- to mid-twenties - I washed store windows for a living.
You'll soon find that what happened back then is important to you when hiring a copywriter.
I'll finish with some tips on hiring a copywriter for your … [Read more...]

It's role-playing time.
In your role, you have a great business with a new, rock star product. You need to get more exposure for your new product to generate interest and drive sales. That's always the case with new products.
My role is that of an experienced web copywriter.
So it just happens that you and I meet by chance in the local café. As we talk, sipping our Swiss Mocha lattes, your new product comes up in conversation.
As you describe it, your eyes light up. It's easy to see you're excited. But suddenly, you look … [Read more...]

Robots.
He told me he wanted me to write … for robots!
The puzzled look on my face gave me away. He smiled and sat down, leaning back in his chair as he tossed his black hat onto the rack.
"You need to write so that the search bots can find the website and index it."
“Say, what?”
“Google sends out these robot spiders. When they find our content, they'll crawl it. And the site will creep quickly to the first search page."
Now, that sounded downright disturbing. But, trying to save myself, I responded,
"Oh, … [Read more...]

Got a quick question for you.
How do you sell more toilet paper to commercial or industrial businesses?
Think about it for a few minutes. The answer is pretty obvious, but many people miss it.
Now, if you said you should make it pretty, softer or stronger, you're just a little off base. Not that those things aren't important. But, there is a better strategy you can use to get those rolls flying off the shelf.
Of course, price is always a factor. Buyers will always look for the best price, particularly for something as mundane as … [Read more...]

Schedule a 30-Minute Discovery Call (for new clients, new projects)

Featured B2B Content Type

When promoting your new or existing industrial products and services, nothing provides more credibility than a B2B case study.
Why?
I've often said that while everybody wants to be Number One...
few want to be "first."
At least, not when it comes to purchasing a new, … Read on!

A Terrific Writer to Work With

Steve is a terrific writer to work with - timely, thorough, enthusiastic, and a genuine pleasure to hire. His writing is conversational and informative - exactly what we need on the web today. I'm privileged to consider him part of my writing team!
Mindy McHorse
Executive Editor for Barefoot Writer Magazine, Copywriter/Consultant/Author

A Responsible Professional

"Steve Maurer is a well-trained copywriter who provides excellent content and works 110% to give clients what they want, when they want it. If you are looking for a responsible professional who provides results, call Steve."
Melanie Rembrandt
BtoB Content Strategist and PR Consultant,
Rembrandt Communications®, LLC

Friendly, Down to Earth. Like an old friend

When we first started blogging, we were struggling to get our blog posts completed efficiently. Steve helped us get our thoughts organized and on paper and also made recommendations as to how we could improve our lead magnet and website in general.

Steve has a special gift for making dry subject matter interesting and easy to consume – and that’s not an easy thing to do. He’s friendly, down to earth and very easy to work with. After five minutes talking with him you’ll feel like you’ve been old friends for years. Don’t hesitate to call him. Great guy.

Kathy Oken
Co-Owner, The Oken Company

Professional, Easy to Work With

Steve contributes to the Uberflip Blog on an ongoing basis and is exactly what you want in a freelance writer, and more. Not only is he an expert in his field and an engaging writer (his pieces are always hits with our audience), he’s a complete professional and so easy to work with.

He routinely beats deadlines and approaches his work with a genuine enthusiasm – I always know I’m going to get great results.
Hayley Mullen
Former Community Manager at Uberflip

Detail Oriented – One of the Team

The Data Rescue Center/Prosoft Engineering Recommendation
Steve wrote quality, in-depth technical content for our blogs and website for several years. He has an extensive technical background and has been able to learn about our products and company very quickly.

With that he has been able to provide us with great content as if he were an actual in-house employee. Steve has strong writing skills, great grammar, quick turn around and pays attention to details.