This season at Fenty by Rihanna

Energetic and playful, FENTY by Rihanna delivers another high-impact collection for Spring/Summer 2018 whose natural habitat is Instagram feeds and city streets. With X Games and surfer culture serving as key inspiration for the parade of sporty looks—lace-up trackpants, zip-up maxi dresses and mesh sports bras—the offerings exude a combination of seduction and athleticism—an aesthetic for which the designer is known. Let the brand dress you from head-to-toe, coordinating track separates with a pair of the label’s signature creepers.

The Fenty by Rihanna story

Adored as much for her sartorial prowess as for her music, Rihanna was appointed as Puma Brand Ambassador and Women’s Creative Director in 2015. Her innate and incomparable sense of style lends itself perfectly to the sportswear megabrand’s edgier side. With what is also known as the FENTY label, Rihanna fuses her fierce, independent approach to music and fashion with the unmistakable design of Puma. “Fearlessly bold and effortlessly stylish, Fenty by Rihanna is performance remixed.”