Challenge

Image Engineering is a 30 year old company that services a lot of big brands in the entertainment and Sports industry. Image Engineering’s brand and website was starting to look dated and did not properly reflect their growth as a company. An update was needed to boost online engagement and interest.

My Role

The brand update started with competition research and exploring the company core values. We looked at mood boards and in the end came up with options for new colour treatment and typography which set the stage for the new website experience.

Like most bigger projects we always start a redesign project with the design of the user journey, and so we got busy designing the wire frames and created a working prototype which became our guiding beacon for the web design.

The redesign and launch of the site resulted in a over 60% boost in traffic and conversion rates. This calls for some fire works.