Academic Background

Biography

Dr. Wang’s research focuses on brand equity assessment, marketing data mining/analysis, long-term marketing productivity, and marketing strategy. She also works on e-commerce and information systems related topics. Her research on brand equity assessment is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). She is a key team member for a NSERC (Natural Sciences and Engineering Research Council of Canada) supported project on financial market information analysis. Her work has appeared in many academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Information & Management, Journal of Consumer Marketing,among others.

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