Engagement: 1 year

Services

Brand strategy and development

Display advertising

Research and strategic planning

Photography

Athens Economic Development Foundation

The amazing town of Athens, Georgia, is a one-of-a-kind place and certainly part of our firm’s DNA. The legendary seat of learning for the state of Georgia combines the sophistication of a top university with the bohemian culture of artists, musicians, tinkerers, craft brewers, nature lovers and so much more.

Yet the challenge in marketing Athens is trying to describe how so many seemingly disparate parts coalesce in our town to make a one-of-a-kind environment. And that became the strategy: Athens’ unique culture and atmosphere brings together people and situations that are not commonly associated with each other. Some things are truly Only in Athens.

The mostly print advertising campaign was designed specifically for a short-term campaign in Georgia Trend Magazine and received a wonderful reception. We don’t make ads to win awards, but that doesn’t mean we won’t accept them. We were proud the campaign took best of show for the Athens Addy awards.