Capitalizing on Tax Season

PHOTO: Family of four on european vacation on the edge of pool (Photo via travnikovstudio / iStock / Getty Images Plus)

While tax season can be a time of stress and extra work, it can also be a very lucrative time for your agency. It’s the perfect time for sales to skyrocket due to the tax refunds that people are receiving.

—Go to a coveted destination that has been on their bucket list forever, such as Tahiti or Europe.

—Extend their vacation – what was going to be a four-day weekend getaway can now be a week or 10 days long.

—Upgrade their room category – that garden-view room can now be an oceanfront, club-level oasis.

—Upgrade their resort that three-star resort can now be a four- or five-star experience.

Some people need a little assistance in thinking this way. So how do you make sure you are capitalizing on tax season without constantly selling, selling, selling? (Which, by the way, is the No. 1 no-no in marketing!) Here are some tips:

Strategize

Planning your marketing campaigns is necessary to ensure you are creating posts and emails that will pique curiosity and entice travelers to explore the possibility of having that dream vacation. This is your chance to show how tax season can make vacation dreams come true. Use hashtags such as #UseTaxRefund #UpgradeWith TaxRefund #TaxRefund.

Appeal to Aspirations

Post about those high-end resorts that your clients always wished they could stay at, but, due to budget restraints, rarely get to experience. Or consider yacht charters, which, thanks to shows like “Below Deck,” have never been hotter. People want the experiences that they see on TV, but chartering a yacht can be elusive to most. However, that tax refund can bump up their budget to a range where this is now affordable.

Create posts that nod to using tax refunds for travel and cash in on tax season!

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