So what:
JMP slapped s $60 price target on the wearable-camera maker, saying that it is just beginning to take advantage of the many opportunities in an industry it estimates to be worth $70 billion.
Source: Wikipedia

So what:
In addition to revenue from camera sales, GoPro brings in income from advertising on its YouTube channel, and has just begun expanding its advertising capabilities through other platforms.
Source: Wikimedia Commons

Now what:
Still, the run-up seems deserved as the high-performance camera is the clear leader in its industry with over 90% market share, and is often used for extreme sports like surfing or skydiving.
Source: Flickr

Now what:
With nearly 4 million cameras sold last year, the question for GoPro is can it go beyond being a niche product and bring in both new customers and enough ad revenue to justify its valuation.
Source: Company website