Dallas-based AT&T Inc. reportedly is in the process of buying the naming rights to Cowboys Stadium, according to a Fox Sports Southwest report.

Terms of the agreement are still being discussed. According to the report, the discussion is likely centered on an initial $25 million-per-year fee for the naming rights of Cowboys Stadium, which was initially discussed with AT&T (NYSE: T) four years ago at the opening of the $1.2 billion mammoth.

The most recent stadium naming rights deal was in San Francisco, where Levi Strauss & Co. agreed in May to a $220 million, 20-year deal with the San Francisco 49ers for their new stadium in Santa Clara.

If an agreement is reached between AT&T and the Cowboys, a new naming rights deal for the Arlington stadium could go into effect at the beginning of the 2014 season.

A Dallas Cowboys spokesman declined comment, saying, "As has been the case since early in our stadium design process, we do not comment on any stadium naming rights questions." An AT&T spokesman told the DBJ Monday that "AT&T has no comment at this time."

When Cowboys Stadium opened its doors without a large corporate naming rights partner, the Jones family said they weren't concerned.

COO Stephen Jones previously told the Dallas Business Journal, "We wouldn't put just any business (name) on the stadium. It's going to be one heck of a value, and we're very comfortable with it being Cowboys Stadium right now."