A significant addition to the ZoomInfo Growth Acceleration Platform, Company Attributes enables customers to quickly select accounts that match their value propositions, based on multiple layers of specific criteria. The growing list of nearly 200 attributes covers such aspects as sales and marketing technologies used, department sizes and structures, locations, founding date, website ranking, presence of a warehouse, an international location, and existence of a mobile application.

"With Company Attributes, customers have a simpler, more efficient way to determine which accounts will offer the greatest ROI and to pinpoint key decision-makers and influencers," said Hila Nir, Vice President of Marketing and Product at ZoomInfo. "Using this new feature on top of our existing Growth Acceleration Platform gives marketing and sales professionals one unified source for actionable marketing insight."

After identifying target accounts, customers can tap into other platform features to choose the best contacts. With almost 175 million business professionals and 13 million companies, the platform offers the most comprehensive solution to help businesses expedite growth through sales and marketing optimization tools.

Ability to go beyond traditional firmographic and demographic benchmarks for account selection is imperative, as more organizations are finding greater success with ABM.

"Our research indicates 73 percent of organizations that practice ABM plan to increase service and technology-based investments," said Bob Peterson, Senior Research Director in the Account-Based Marketing category at SiriusDecisions. "Chief among those investments are tools that help companies establish a tactical and refined approach, based on insights and attributes, to selecting appropriate accounts to target."

"Our customers have been able to find information on decision-makers and influencers at key accounts through our powerful prospecting functionalities," Nir said. "Now, with the launch of Company Attributes, they can go deeper into each of their target accounts using additional insights, allowing them to predict and repeat business success."