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Don’t Mess With Religion

Advertisers would be prudent to think twice about any message that consumers could construe as irreligious. In Gallup polling last month, adults were asked whether they believe “religion can answer all or most of today’s problems” or, instead, “is largely old-fashioned and out of date.”

Fifty-seven percent said religion can answer today’s problems, vs. 29 percent saying it’s old hat. (The rest declined to pick one of those options.) The same poll found 56 percent of respondents saying religion is “very important” in their own lives, with another 25 percent saying it’s “fairly important.”