The Story of Winning

Connect, persuade, and triumph with the hidden power of story telling.

"Whether you know it or not, everyone's in the emotional transportation business," says Peter Guber, CEO of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors.

In his book, Tell to Win, he pulls from an arsenal of experiences to validate the power of telling purposeful stories to move partners, shareholders, customers, and employees to act, close the sale, or seal the deal.

In this excerpt, Guber tells Prime Time Radio host, Mike Cuthbert, the significance in knowing who your characters are, and his "aha" moment when producing the popular film, Rain Man.