The top search for Thursday on Google was about someone named Derek Jeter. The top search at the New York Times was more lofty, Isis. But the contrast between the two is pretty stark.

I’ve always considered google something of a suppository of human knowledge (not a depository mind you). Mostly, I say this because I figured someone pulled out their ideas from who knows where and slapped them up on the internet. I should know right? That’s how I put together my writing. Google controls a vast amount of how we learn and figure out what’s going on in our world.

As a solid company, google let’s us determine what we want to learn about whenever we punch in words to the search engine.

It’s cool, I started off Herbert McCabe’s “Law, Language, and Love” on google books before I it came in to the library. When searching for Organic Chemistry reactions to help students figure out a particular mechanism, google delivers. Wikipedia articles pop up that can help explain just about any mechanism and have an uncanny ability to be honest in admitting that the research is out on mechanisms used to explain some reaction results.

And that was a few years ago, I wonder what they’re doing for the chemistry world now!

But what does this marvelous get used for? Finding out about Derek Jeter and how 9 iPhone 6 plus buyers sat on their phones too long and bent them.

An actually, I am perfectly alright with this. For a variety of reasons. Entertainment had driven technical progress for a while and this is no different. Google has money to do the amazing things it can do partially because of the marketing that comes off a search for Derek Jeter or a supposed iPhone problem. But that’s not the only reason, I am also ok with this because it is hard to figure out what information we need and where to go to find out what’s going on in the world.

It really and truly is. Newspapers are smaller and lower budget these days, and online papers take significant sifting to find articles of interest. While facebook and twitter get an interesting share of dislike, they serve as a platform for sharing news that is unparalleled. News can be tailored there to whatever we want, what ever we are curious about. Pinterest, Vine, Instagram? Can do the same thing along with some blogs. Now I’m beginning to explore the opinion pit called Reddit and how that can be customized to find all sorts of opinions on all sorts of topics.

The information age is incredible, but sometimes it is very overwhelming and we just need to search quite simply for that we are curious about.