2010 SEMA Ford F-Series Lineup

Ford F-Series trucks have long been known for their definitive power and capability, but they're also admired for the versatility of the platform, which can be adapted to everything from off-roading to low-riding. At the SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5, the versatility of F-Series will again shine in the industry spotlight.

"These trucks sell imagery across the board," said Melvin Betancourt, Ford specialty design manager. "Customers in the truck world want to go off-roading, or at least have the image that they can, or have a truck they can cruise in. We have trucks that fit everything in those categories."

F-Series trucks have not only been a major presence at SEMA, but they have also garnered three awards in the past five years, including the Accessory-Friendly Truck design award. They have also been awarded Motor Trend's Truck Trend Top 5 Trucks from SEMA for the 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept. Additionally, Ford F-Series is the best-selling line of trucks in the marketplace for 33 years running and the most customized trucks in the $31.85 billion aftermarket industry.

The 2011 Ford F-150 offers an all-new powertrain lineup, including a new 3.7-liter V6 engine that is projected to deliver best-in-class 23 mpg highway, pending final EPA certification. A new twin-turbo 3.5-liter EcoBoostTM engine with Ti-VCT also will be available, and has been torture-tested for tough truck use in the lab and on the road. The new 5.0-liter V8 engine is projected to deliver best-in-class 21 mpg highway pending EPA certification.

The F-Series dynamic duo is rounded out with an all-new 2011 Ford F-Series Super Duty, with the first Ford-designed, Ford-engineered and Ford-manufactured heavy-duty diesel 6.7-liter Power Stroke® V8 turbocharged engine. This versatile Ford diesel is a key reason why the 2011 F-Series Super Duty has best-in-class payload of 7,070 pounds and best-in-class towing capability of 24,400 pounds.

F-Series project trucks showcased at this year's SEMA show include:

2011 Ford F-150 by Godfather Customs

Godfather Customs is demonstrating that going green can still mean style with its Ford F-150 with a 3.5-liter EcoBoost engine. Modifications include a 2.5-inch cowl induction hood, bumper cover and roll pan and handle relocator. A tonneau bed cover and liner and halo taillamps round out the customizations.

2011 Ford F-150 by A.R.E. Accessories

This Ford F-150 by A.R.E. Accessories promotes the mission of the Pro Football Hall of Fame to educate, honor and preserve the history of professional football. Featuring hall of fame styling, the truck is painted with a stadium silhouette and features pigskin leather and materials reminiscent of the gold hall of fame jackets inside. The bed will display notable hall of fame memorabilia, while a wrap on the interior of the bed will simulate the hall of fame enshrinement gallery.

2011 Ford F-150 by Mickey Thompson

The Mickey Thompson Project TTC F-150 is the perfect off-road vehicle, with the new 35-inch Mickey Thompson Baja Claw TTC Radical tires, Fabtech 6-inch suspension, PIAA auxiliary lighting and Warn Industries winch recovery gear. The interior comes with Katzkin leather and aftermarket audio, video and navigation enhancements. For additional utility, the truck features a BedSlide cargo management system and AMP Research power steps.

2011 Ford F-150 by The Custom Shop

On this Ford F-150 with a 3.5-liter EcoBoost engine by The Custom Shop, shaved handles, lightweight tonneau cover, lightweight rims and low-rolling-resistance tires help enhance looks and mileage. The green theme carries into the styling, with a custom show paint job with a detailed pinstripe border using a low-VOC-emissions DuPont paint. The interior matches the exterior styling with custom Katzkin tan and black leather.

2011 Ford F-350 Super Duty by Rize Industries

This Ford F-350 is a motocross concept that uses top-quality products with the highest standards in craftsmanship. The truck features a Rize Industries 8-inch quad-link suspension that offers additional ground clearance. The bed comes complete with a built-in loading ramp, power washer, air compressor, built-in motorcycle stand and storage space for riding gear.

2011 Ford F-350 Super Duty by Cars by Kris and Airhead Kustoms

Cars by Kris and Airhead Kustoms delivers the Pit Boss, the ultimate tow and support vehicle built off a Ford F-350 Super Duty platform. Built to haul a race car to the track and serve as a mobile pit, the truck offers a bed-mounted tire cage and custom swing-case toolboxes. The interior features custom headliner and leather upholstery, along with sound-deadening material and an in-dash computer system.

2011 Ford F-350 Super Duty by Skyjacker Suspensions

Skyjacker Suspensions' Ford F-350 Super Duty is made to appeal to the active lifestyle of the Super Duty owner. A Skyjacker-developed 8.5-inch suspension offers a bold lift for work and play, and will let the owner go deeper into the field. Heavy-duty front and rear Fab Fours bumpers are added along with a Warn Industries winch and lights to round out the tough look.

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