Don't get an XFX card unless you can find a reference model. Right now, the only way to get one is basically to buy used. Other than that, ASUS has a pretty decent non-reference design, and everything else is pretty much the same outside of the few top of the line models like the ASUS ROG, MSI Lightning, and Gigabyte Super Overclock cards (though they are all pretty overpriced and not really worth it).