Should I stay or should I grow?

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Signifo Expenses is a modern London company, its software attracts customers from across the Americas to Asia and Europe. Customers include big names like Woolmark and Ricoh. Nothing strange in that, you might say.

But the company has just eight staff and sells nothing. It rents its software over the internet for a small monthly fee.

Its product enables company employees to electronically file expense claims – eliminating what the company calls “the universal time-waster” of paper expenses forms. Signifo even provides a way to attach digital images of receipts and is looking at filing via text message.