After the show appeared, the barbecue joint experienced a 55 percent increase over the previous year’s business.

“Thank God, it’s repeating,” he says of the episode, which has aired numerous times. Shortly after each viewing, the restaurant’s Web site, www.texaspridebbq.com, gets between 800 and 1,500 hits. Then business goes up for the next few weeks.

“The great thing is we were able to handle” the extra crowds, Talanco says.

The restaurant’s beloved Friday fish fries will start up again March 6.