By tracking which callers visited Select Comfort’s site before buying via a toll-free number, and which paid keywords bought them to the site, web analytics provide a clearer view of ROI on keyword investment.

By tracking which callers visited Select Comfort’s site before buying via a toll-free number, and which paid keywords bought them to the site, web analytics provide a clearer view of ROI on keyword investment.

/ E-Retailers

Bed retailer Select Comfort continues to struggle financially with all of its sales channels, including e-commerce. In the second quarter ended June 28, web sales dropped by 18%, while total sales and store sales declined by 15% and 20%, respectively.

Bed retailer SelectComfort continues to struggle financially with all of its sales channels, including e-commerce. In the second quarter ended June 28, web sales dropped by 18%, while total sales and store sales declined by 15% and 20%, respectively.

/ E-Retailers

A slowing economy is taking a toll on web sales at bedding retailer Select Comfort. In the first quarter, e-commerce revenue dropped by 19.1%, while total revenue and comparable store sales declined by 22% and 25%, respectively.

A slowing economy is taking a toll on web sales at bedding retailer SelectComfort. In the first quarter, e-commerce revenue dropped by 19.1%, while total revenue and comparable store sales declined by 22% and 25%, respectively.