#TshirtTuesday: Story Spark

A new week and a new #TshirtTuesday! In this occasion featuring Story Spark, a fresh clothing company that approached us after finding out about our #TshirtTuesday Series and caught our attention thanks to their designs, they’re really cool!

Story Spark is a lifestyle brand that designs and sells high quality graphic t-shirts with original illustrations blending life, art and technology themes.

Interviewing Alex and Sun, owners of Story Spark

Tell us about you, what’s your name? Where are you from? What do you do?

Our names are Alex Louie and Sun Kim. We are from Los Angeles, California and recently started Story Spark after professionally designing websites and other digital properties for established and start-up companies.

What about your brand? What’s its name? What makes it unique?

Story Spark is a graphic t-shirt brand that blends tech and art themes expressing positive messages for today’s digital age. It is founded upon the premise of bringing concepts together that spark new stories and connect people in meaningful ways. Story Spark’s mission is simple: to dazzle the mind and make smiles.

If it were a person, what would he/she be like?

Story Spark would be a tech nerd or artist who recently graduated from college – full of knowledge, self confidence and ambition.

Simplicity is key, describe your brand in three words.

Engagement, Sophisticated, Quirky

For how long have you been selling t-shirts? Any remarkable story you learnt on the way? Any advice for beginners?

This is our first year of selling tees. We’ve learned a lot of about the difficulties of starting our own brand and business in today’s highly competitive landscape. It is remarkable how much information and tools are readily available. One can easily get trapped in absorbing material rather than producing. We don’t have much in terms of advice since it’s still early for us, but what we could tell someone just starting is to remain focused on your goals and be sure to do plenty of research before diving into something unknown.

Key question, why should people be interested in your brand?

Our brand is all about connecting people and generating dialog around concepts. Whether one is an artist or a technophile, Story Spark is geared toward anyone looking for a unique means of expressing their inner passion and knowledge of today’s tech-oriented society.