Social Sharing

Royal Canadian Mint struggles to make money: documents

Once a cash cow, the Royal Canadian Mint is struggling to make money. Internal documents and other reports show the mint is facing strong headwinds as sales of collector coins tank, revenues diminish and profits fall.

Social Sharing

Internal documents reveal financial troubles and weak sales at Royal Canadian Mint

The Royal Canadian Mint is struggling to make a profit, as revenues fall and once-reliable business lines falter, a CBC News investigation has found. (Royal Canadian Mint)

The Royal Canadian Mint just isn't making the money it used to.

Revenue is down sharply, jobs have been chopped, morale is in the tank, and formerly successful lines of business are being shut down — even as the mint spends millions of dollars on new executive offices.

Once a cash cow, the mint — which actually lost money in 2015 — is struggling financially.

The mint has been marketing collectible coins, such as this Superman coin from 2014, but recently decided to end some offerings in its so-called Face Value series because of poor sales and high returns. (The Royal Canadian Mint/The Canadian Press)The weak financials mean the mint's 1,200 employees likely won't get their general annual bonus, which is based on meeting corporate profit targets. In April 2016, each worker took home an average of $8,204 in bonuses.

President Sandra Hanington told employees in November that a bonus for this year was "unlikely" given the troubled balance sheet.

A silver collectible coin series — so-called face value coins, including last year's silver $20 Star Trek coins — was ended on Jan. 1 this year because of poor sales.

"At Oct. 1, 2016, the market price of silver was significantly less than the face value of these coins," the mint said in a release Friday, explaining its weak third-quarter sales. "Effective Jan. 1, 2017, the mint is no longer selling face value coins."

Full refunds

Droves of customers have been returning these coins for full refunds, forcing the mint to revise the way it reports such revenues to better account for the high returns. Those complex accounting revisions are part of the reason the mint was almost three months late in reporting its third-quarter results, which were due Nov. 30.

CBC News obtained dozens of internal Royal Canadian Mint documents under the Access to Information Act, which reveal an institution — literally in the business of making money — that's losing its lustre.

Hard times began under the Conservative government, which told the mint in 2012 to stop producing pennies; in 2014, to sell its digital currency start-up MintChip to the private sector; and in 2015, to stop taking a profit on production of Canadian circulation coins for the federal Finance Department.

The mint's troubles date back to 2012, when the Conservative government directed it to stop producing pennies. Two years later, it was told to sell its digital currency start-up MintChip and in 2015 to stop taking a profit on production of Canadian circulation coins for the federal Finance Department. (Brent Lewin/Bloomberg)

The timing was bad. The mint had just spent $62 million beefing up its Winnipeg plant — an amount the mint's board later decided was not likely to be recouped through increased sales. It recorded a $65.5-million writedown of the Winnipeg assets, leaving the mint with a loss of $500,000 in 2015.

In a July 2015 order, the Conservative government directed the mint to tighten its travel and hospitality rules to match those of the government. Among other things, the order led directly to the cancellation of company-sponsored Christmas parties beginning in 2015.

An April 2016 employee survey, commissioned from consultants Aon Hewitt, found a large drop in morale in Ottawa and Winnipeg, placing the mint at the bottom of a national scale comparing Canadian corporations.

"One of the most vocalized topics was the cancellation of the annual Christmas party," says the Aon Hewitt report. "This was perceived with significant impact to employees who had faced a difficult year."

Job losses may also be part of the morale problem: the mint chopped at least 60 positions in 2015, the first year of Hanington's five-year presidency.

$6.5 million for executive suites

In the meantime, the mint is spending about $6.5 million on renovations to two suites of executive offices at its Ottawa headquarters on Sussex Drive. Officials justify the spending as a money-saver over the long run.

All is not bleak: the sale of MintChip in December 2015 brought in $5 million, with another $11 million due in 2022. And the new Liberal government in December reversed the Conservative government's profit prohibition on minting Canadian circulation coins, allowing the mint to start making a profit again on manufacturing nickels, dimes, quarters, loonies and toonies this year.

Christine Aquino, director of communications for the mint, says recent changes to the business strategy mean the organization is poised to improve profits. (Jeff Semple/CBC)

Despite the problems, the mint's sales of gold bullion are strong, as are sales of circulation coins to foreign governments, according to spokesperson Christine Aquino.

"[The] Canadian circulation program continues to be delivered below budget," she said.

"Currently, all three plating lines [at the mint's Winnipeg plant] are fully operational, and 70 new full-time positions have been added in Winnipeg as a result of increased foreign sales."

Aquino says major revisions in the mint's business strategy are setting up the organization for improved profits in future.

"Change can be difficult for employees, and we know it can take some time to adjust to a shift in approach," she said.

"The mint is full of talented people, and we will continue to succeed — in fact, we are already encouraged by the results that our new customer-driven strategy has produced and look forward to improved profitability and achievements."

About the Author

Dean Beeby

Senior reporter, Parliamentary Bureau

Dean Beeby is a CBC journalist, author and specialist in freedom-of-information laws. Follow him on Twitter: @DeanBeeby

Popular Now

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.