AdTiming Announces Expansion into North America

BEIJING--(EON: Enhanced Online News)--AdTiming,
one of the world's leading mobile analytics marketing platforms,
announced today its North America expansion plans to address growing
advertiser and mobile developer demand. As part of the move, AdTiming
will seek to deepen ties with mobile developers by providing faster
self-serve options that maximize monetization opportunities, while
leveraging its deep data analytics capabilities to deliver more accurate
ad targeting to North American brands eager to tap into the Chinese
market.

“It’s all about better understanding the customer. Big data mining,
in-depth analysis and application are making an enormous impact on ad
delivery. By leveraging our deep data mining and analytics capabilities,
we are shifting the old model of placement-based advertising to
audience-based marketing”

AdTiming shifts the old model of placement-based advertising to
audience-based marketing. Handling more than 18 billion daily ad
requests across 200 countries, AdTiming supports clients in Europe,
China, Southeast Asia, the Middle East, South America and now North
America – one of its fastest growing markets. AdTiming also has an
extensive partner network including Nexage, Smaato, PubNative,
Smartyads, Advocarrot, Yex, Axonix, Adview, Gothamads, Inneractive,
Cheetah and more.

By analyzing mobile data traffic across a wide spectrum of channels -
SDK, API, Exchange, commercial Wi-Fi, and traffic exchange and combining
this with key consumer profile information such as IP, Device ID,
Android ID and IMEI, AdTiming is able to generate more accurate audience
segments that enhance precision targeting and improve advertising
performance, as well as optimize future media buys and ad creative.

“It’s all about better understanding the customer. Big data mining,
in-depth analysis and application are making an enormous impact on ad
delivery. By leveraging our deep data mining and analytics capabilities,
we are shifting the old model of placement-based advertising to
audience-based marketing,” said Chief Executive Officer (CEO) Leo Yang.
“We cover more than 200 cities in China and facilitate more than 20
billion data ad transactions daily - rendering more than 300,000
unstructured tags. As a result, we are well positioned to help North
American advertisers and mobile developers reach and roll out more
effective market entry strategies to maximize their ROI in the Chinese
market and beyond.”

Beyond expanding its footprint, AdTiming will also be rolling out new
mobile video advertising features to the region in the coming months.

Founded in 2015, AdTiming is one of the world's leading mobile analytics
marketing platforms. Headquartered in Beijing, China, AdTiming delivers
accurate, real-time analysis to enable advertisers to more effectively
reach their target audiences throughout the customer journey. AdTiming
is dedicated to discovering the best timing for mobile advertising by
analyzing a large amount of media, audience and creatives. AdTiming
channels targeted traffic from over 200 countries and regions and serve
clients across a wide range of industries including, but not limited to,
e-commerce, tourism, online live broadcasting and FinTech.