Gustav Johansson – EF 50 Years

I’ve noticed a lot of “timeline” or “through the years” spots lately. By visualizing the quintessential cultural markers of an era, and inserting themselves into the narrative, brands can claim a place in our collective historical experience. In this case, Education First uses the additional technique of having the same actress play herself in each different era, embodying a solid consistency, while also demonstrating an ability to change with the times, and thrive as culture evolves.