Tag: blogger

Spring is finally in the air and it has me all gaga over new trends and old styles that are making a comeback. It’s ok, I am a hoarder, and this is when it comes in handy. I kept all my old accessories and now I just need to build up the courage to wear them! My black leather cuff bracelet comes to mind and my collection of leather strap chokers!

A few weeks ago, I drove all the way to Toronto to take part in the Smithery‘s Spring lookbook. It was an all day photoshoot, where I played the “O” shape model. Gorgeous clothes were waiting for me on a rack along with a collections of shoes that somehow were all my size. #dream

The Smithery is an online fashion boutique based out of Toronto, that specializes in helping women shop their shape. They have categories like X, V, H, A, and O (that’s me!) all representing a different body type. What I love is that they are helping women select clothes that are flattering to their shape, while still offering stylish and on trend selections at a fair price.

I was in love with all the looks, even though I swore that I would never wear my bell bottom jeans again!!

Check out some of my outfits that are now on their website:

The entire day was such a thrilling experience. I got to meet real lovely women, and basically hang out with them and take pictures in pretty clothes. Although I was zonked by the end of the day, and did a fair bit of damage to the bank account after nearly buying my entire rack of clothing, I have a bank of wonderful memories of this super fun day!

GIVEAWAY TIME!!!

Since you stuck around this long to hear about my magical day, I am giving you a reward! I am thrilled to announce that Smithery is giving away a $50 gift card to one of my lucky readers. All you have to do signup to my blog and leave a comment bellow telling me what you would buy with the gift card! I’ll pick a name at random on Friday April 1 2016 at 5:00 p.m.

I was just in the shower, and of course got inspired to write my next blog post. For the amount of ideas I’ve generated in the shower, it’s worth more than the money we spent renovating it!

Disclaimer: I’d like to say that any time I come up with an idea for a topic that has most likely been covered, I don’t research it first. I want my article to stay original, authentic and true to my personal experiences.

So here goes.

You have to be living under a rock to not have heard that Twitter isn’t doing very well. The word on the street is that over the past years, although the platform hasn’t changed, user habits have. Twitter has become polluted with spam and bot accounts that fill our streams with garbage. Gone are the days of online conversations and true engagement, the cornerstone of social media. And engagement my friends, is threatening to become an endangered species. Now, let’s fix that.

What is engagement

Engagement is an activity on social media, generated by an audience who is paying attention, typically in response to content shared by a business. It can consist of a “like”, “comment” or “share”. This is why businesses need to create valuable content for their community of followers and present it in a way that sparks this conversation (a.k.a engagement).

Engagement is a two-way conversation; it’s one of the greatest benefits of social media. You no longer just post static information on your website for folks to read. You are there to interact and provide the means for your customers to build a relationship with their favorite brand.

The quality of engagement counts, not the quantity

Stop obsessing about the number of followers you have and start connecting with them. You’ll be spinning your wheels if you simply want to reach the masses. Remember, it’s all about your targeted audience, your loyal fans.

If you are analytic, like me, focus on what type of content gets your fans going. Do they like pretty pictures? Maybe they enjoy top secret behind-the-scenes info. Perhaps they want to connect with you on a person level, after you shared a story. Regardless of what you’re selling, tune into the way your customers connect with you.

If you already have a small following, make them feel special. Turn them into a repeat customer, rather than saying “Thanks for your business, but I’d rather make friends with someone who doesn’t care about me”. See how ridiculous that sounds when you put it in real life context?

Be gentle

Engagement can be used to respond to your audience, but it can also be used proactively to create new business. This can get tricky. Think of it as a sales pitch. Always play something in your head before you do it on social media, think about what it looks like if it were a real person. How many times have you received a spam-like message “Great lipstick! You should buy my amazing products (insert business here)”.

Is that what you do in real life? Maybe, but true business relationships start as just that, a relationship. Your goal is to build awareness and trust, you want your audience to like you, not be annoyed of your cheap sales tactics. Make them love you’re brand with minimal effort. Make them think it was their idea to buy your product. They need you, not the other way around. Does Tiffany & Co bombard you with spam? Precisely.

Engagement on social media goes both ways

Regardless if you’re a giant brand with hundreds of thousands of followers, or small mom-and-pop shop with a humble thousand, what truly matters is how you engage with your followers.

Your followers are a community of like-minded individuals that also have the power to connect to one another, online or in real person. A blogger on the other hand, has the capacity to influence not only your followers but the community of followers they have built.

At this point in my blogging career, I’ve had the opportunity to experience a few situations that, for me were missed opportunities for the brand who did not engage.

I understand that small business owners either don’t have the time or the expertise to navigate social media channels, let alone have an engagement strategy in place. So take this free nugget of information, and use it wisely.

The following is my golden list of how to become a kick-ass brand online who nails engagement every time:

I don’t care who you are, how cool you are, how busy you are, or how new you are to social media, respond to absolutely every piece of engagement on your social media channels. Have you ever been left hanging on a high-five?

That’s the equivalent feeling online. Unless your National Geographic, you’ll be surprised how irrelevant you’ll become if you’re known as the brand who doesn’t engage. Even if it’s a negative comment, have a communication strategy in place that allows you to take control of the situation. Create canned responses for different scenarios and copy paste! Show people gratitude by thanking them, staying polite and positive. I’m not saying have a full-fledged conversation with each person, but respond in a way that is equivalent to be interaction from your follower. If someone tagged you in their photo with your product: like their photo, write a small comment, and if you’re feeling really bold (especially if they are an influencer) repost it! They essentially just gave you free advertisement, the least you can do is show appreciation.

You’re too busy to create your own content? Then curate it! Engage with your community of followers to be the creators of your content, we call that user generated content. When you’re ready to post and share it, don’t forget to tag the creator and give kudos to them. Not only will they be grateful for the exposure, now other followers will be compelled to do the same. Look at that, you just became a favourite brand to engage with online!

Play fun and nice. Social media is your chance to shine and to give your brand a personality. You can be quirky and create a sense of humour for your brand too. It’s one way to attract more followers and keep your existing followers happy.

Recently, I was tweeting with Flare Magazine and really appreciated how much they engage with their readers. It’s so lovely to see and reminded me why I fell in love with engaging in social media in the first place. What was your best Social Media engagement? What brand is your favourite to “play” with online?

Since we are supposed to be getting another snow storm, I thought it would be timely to share the last look from the winter fashion street style session that I did with Amy Symes. Check out the other two looks from the series Vintage Fur and Black and Grey.

This was the first look we shot, not entirely our favourite, but the look is there, non the less. We shot this in the field next to my house. Amy was concerned that the backdrop wasn’t lively enough. What do you think?

In this outfit, I felt very warm and comfortable. This is a great casual and easy look for “mom on the go”. I get loads of compliments on this jacket too, and most of all I love the detailed buttons. One thing I have to admit is that I ADORE my hair here, this to me is a good hair day. The cold always gives me nice hair. That’s all 🙂

As promised, here is the second look from the winter fashion street style session that I did with Amy Symes last weekend. These photos were taken on Bank street near Catherine. If you missed it, check out Vintage Fur. Yes! like the Krista Norris Scarf that was gifted to the Obama girls from Sophie Gregoire and Justin Trudeau at their visit to the White House!)

my black suede wedged WINTER boots are from La Canadienne. They are the leader in elegant and functional winter weather boots. They are also from Montreal and obviously a Canadian brand. I bought these boots about 4 years ago and they are still going strong! Great investment and worth every penny (albeit many of them).

I felt really feminine, chic and most importantly WARM, in this outfit. I got a lot of stares, which can only confirm that it looked as fabulous as I felt in it. Maybe a tad over dressed for a Sunday afternoon, but who really cares!