Indigo Living - Media Relations and KOL Strategy

Overview

Indigo Living to host an exclusive media preview event for its Fall-Winter collection.

Strategy

Indigo Living is a leading lifestyle brand known for their authentic, unique and extensive range of modern home and office furniture and design philosophy. Voltage implements a multi-pronged strategy by inviting leading lifestyle media and KOLs to the preview event in order to showcase the amazing craftsmanship of the products. Voltage also implemented an effective KOL strategy at the event where we collaborated with a high following lifestyle KOL for an Instagram takeover on Indigo Living’s account. As a guest presenter, this KOL interviewed the Chairman, CEO and designer of Indigo Living through IG live to introduce our newest collection to an online target audience.

Results

• The feedback from the IG live was exceptional and it generated a satisfactory amount of traffic to Indigo Living’s online platforms
• A large majority from the target media list attended the event
• Overall PR value from the media coverage obtained by Voltage for this event was over HK$5 million