Wednesday, 24 July 2013

A Brand
is the most valuable asset of any corporation.Brand is the name, logo, term, design or any other feature that
identifies a product from the other.

Brand strategy is how, when and to whom you
plan on communicate your plan. To have a clear and concise brand strategy leads
to strong brand equity.

Be consistent

When you are decided about your brand
attributes make sure that it is clearly understood inside your company through
all your communications.

Connect emotionally

There are two ways in which a customer can
think about your product or service. One is rationally and the second is
emotionally.

Always find a way to connect to your
customer on a deeper level. Make them feel like a family and first confront
them on this then come to the sale.

Like a batman doesn’t have any real super
powers but whenever that signal sets up in the sky people trust that he will be
there- as he was always there.

Be flexible

The marketers should remain flexible to
stay relevant. A well-managed is brand always make adjustments.

Successful brands don’t cling to old ideas
they rather invent and re-invent to the new ideas by being flexible which frees
them from savvy and makes them creative

Measure the effectiveness

Just because you come up with any good
campaign or a scheme that doesn’t mean it will work in the market. Watch your
ROI (Return of Investment) as u implement campaign to strengthen your brand. AVG
Advertising Agency provides top class branding services to
help your products to emerge as a brand in the market.

Saturday, 1 June 2013

Advertising which began in the days of barter system, where
exchange of goods between producers and produces since then advertising is used
to attract customers to the goods and services. Over the years now it has
become a trend and modern day advertising refers to the use of mass media and
other specialised services to promote an event, place or an institution. Advertising
is a powerful element in the modern business. It is also an inseparable part of
contemporary society

Advertising refers to the means of promoting products -
goods, services, ideas, places, people, institutions and parties, etc. AVG Advertising Agency does this by conveying a message to the target audience. It creates
unique, differentiable and favourable images for the advertised products.

Advertising had always been goal oriented. Advertising is
the pluralistic enterprise and is undertaken to achieve the wide variety of
objectives such as :

i) Promotion and motivation of perspective customers to find
out more about a product or service, for example- to visit the company's
website for more information or to visit a dealer for a test drive;

ii) Create awareness about where to buy a product, about what a
product can do, about the major benefits a product will bring to the user or
buyer;

iii) Remind and reassure the consumers that the brand is still
the same or better, and will deliver the same or better benefits, and that the
brand is trustworthy and reliable.

Blog Archive

AVG Advertising

AVG Ad Agency is a multi-faceted brand that entails a
healthy mix of well-versed designers, animation experts, web experts, writers
and PR managers all rolled into one. Once a brand enters the amazing worlds of
AVG Advertising Agency it undergoes complete
transformation and is revamped to face the greater challenges awaiting it in
the market.