We can fully understand why the Olympic Runners chose to picture Joan Collins on the original front cover of their single The Bitch, it was because Ms Collins was the star of the movie of the same name for which this song was the theme tune. All very sensible. All we have done for the remix is modernize the picture, replacing Ms Collins with a younger babe whose clothing style (all latex and corsets) makes her out to be a twenty-first century bitch. Handy!