Background

Domus Realty has mastered the delicate art of helping people find and purchase homes since 1989. Recognizing that most consumers now begin their search online from a variety of devices, Domus knew it was time to transform its existing site to a sleek, intuitive resource for both clients and agents. Given our level of expertise when it comes to building state-of-the-art websites, we felt right at home.

Challenge

The new website had to enhance the quality of Domus' listings and services by offering a fun, visual experience easily viewed across many devices and browsers. The site also needed a content management system (CMS) so agents could quickly update information and provide consumers with real time data. Understanding the highly competitive industry of real estate, we focused on building a website with a lot of curb appeal, one that would set Domus apart both functionally and aesthetically.

Traffic has increased by

60%

since the site launch.

Approach

We built the new site using Drupal 7, the newest version of the Drupal CMS. The Domus team can now easily create and edit content, the site is responsive to users on any device, all listings are integrated with Google Maps, and we’ve made it easier for users to find realtor information for all listings to set up property viewings and contact realtors on the go.

We also made sure that their website would integrate with The Canadian Real Estate Association’s Multiple Listing Service (MLS). This means the new website automatically pulls in content related to all new Domus property listings and updates those with any changes so that content entry is minimal.

Users now able to find the relevant information they need

15 seconds faster

Result

The result is a clean, modern, and elegant website that reflects the Domus brand and acts as a powerful tool for agents and clients alike. We employed a clear navigation system, striking imagery, and strong calls to action. Their new website serves as a powerful resource for agents – helping them to better serve their clients by featuring better quality imagery and detailed property information, promoting their personal blogs, and showcasing call outs to get in touch and schedule viewings.

Mobile usage rates have jumped to

138%

A Home For Everyone

Not just online work, Domus turned to bits when they needed help in the creation of print marketing collateral.

Our task was to design a banner to be used as signage at special events promoting their charity initiative, A Home For Everyone. Using existing brand elements our designers created a bright, eye-catching yet simplistic banner that reflects the Domus look and feel, perfect for their charitable cause. The banner featured designs and colours found throughout the Domus website, providing a natural cohesive extension of their brand but remaining unique to this special effort.

“We have had only positive feedback on our new website and would highly recommend the team at Bits for their creativity, expertise, and excellent service. ” Sandy Rutledge, Owner