Even a two-percent engagement rate means most people will never click on your ad. Over the past two years, Sharethrough & Nielsen Neuro partnered with 5 top tier brands to discover how neuroscience can help advertisers capture a consumer's attention. By understanding how the brain processes native ad headlines, marketers can master the art of copywriting and activate shoppers on the go.

Gone are the days when people wander stores
aimlessness, browsing through shelf placements and talkers. Today,
in-store browsing happens via mobile devices and consumer attention is focused
on browsing headlines, in a feed. Sharethrough discovered that in-feed headlines
are key to activating shoppers on the go and the words chosen will
persuade them instantly, or won't.