NZ Towing Directory

The NZ Towing Directory is targeted at helping people find a tow truck for assistance anywhere in New Zealand. The goal was to acquire high rank positions for strong industry keywords throughout the entire country which would also gain support from local tow companies.

With a bounce rate of under 40% it shows the site is very relevant to end users

Organic search is averagely over 75% of all sessions

Average 85% Traffic Increase Every Year

Challenge

To gain high rankings across the country quickly.

Solution

Create a highly relevant website with good content, a user friendly interface and an algorithm that brings up the tow company closest to the search area. Highly targeted keywords were utilised throughout the site which geo targeted areas. A simple link building campaign was used with other highly relevant industry specific websites used to pass on immediate trust scores to the site.

Results

We’ve achieved a Click Through Rate (CTR) of 2.48% which drove the rank positions higher straight away. In the early months of activity we ran an email campaign to sign up tow companies from across the country, acquiring approximately 65% which surpassed the client’s target. This site continues to do well with lower marketing efforts because of the relevancy scores it gets from the search engines by being built highly targeted to the industry.

2.48% CTR

20% less CPA

350+ Page 1 Keywords

From The Client

“These guys have built such a strong relationship with our company that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”