How to Protect Kids From Online Tracking

Tracking and profiling kids online -- and selling their information to advertisers and data brokers -- has quickly become widespread.

Digital life has lots of benefits -- online tracking isn't one of them.

Our online digital world lets kids connect with family and friends and consume, create and share enormous amounts of content. It also lets companies track kids and collect their personal information.

Online tracking of kids is growing. Tracking and profiling kids online -- and selling their information to advertisers and data brokers -- has quickly become widespread. The Wall Street Journal recently found that the top 50 websites for kids and teens installed 4,123 cookies and other tracking tools on a test computer -- 30 percent more than were installed by the top 50 general sites.

It's time to take action to protect kids' privacy. We need a "Do Not Track Kids" law. Policymakers must take action to protect kids' and teens' online privacy. Kids' online behavior shouldn't be tracked, and companies shouldn't be allowed to sell or transfer kids' personal information.