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The Myth Of Long Tail Terms

In a nutshell, many SEO companies will try to convince the customer that they should go after the less compatative terms so that results can be realized sooner and the reality is, it is easier to get long tail keywords to rank well on the search engines than short competative terms. One of the problems with this approach, Brad explains, is that not many searches are made with these terms and raises the question whether it is worth it for the customer. Are they getting value?