Caliper Mapping and Transportation Glossary

DEFINITION

What are Business Maps?

Business maps are the equivalent of your
spreadsheet charts and database analytics. They are just as much
a part of your corporate business intelligence as are the
strategies and technologies that you use for the data analysis
of business information.

Business maps show where you are in terms of your customers,
competitors, and market. But they also make it much more
intuitive to understand what would otherwise be complex raw data
held in tables.

Business maps are critical to sharing and exploring data and
are crucial to achieve business objectives.

There is a misconception that generic online maps can act as
business maps. Are you comfortable uploading your data to the
Cloud? Is the service committed to supporting business users of
their maps? Isn’t it far better to have a business map that
contains all the relevant information for your business in a
single product that integrates well with the rest of your
corporate information.

Each business map is different because it reflects your
specific audience and analysis. You can use your own corporate
style: logo, color scheme and fonts. If you are a regional legal
firm or accountants or a company head office your business maps
will be quite different. The same reasoning applies if you are a
national retailer with a large network of stores or branches.
The business map of a town center convenience store is very
different from the business map of a courier company with most
of its depots in suburban industrial areas.