Turn more of your visitors into subscribers with our powerful opt-in forms, quizzes, and landing pages

He uses Apple as an example. They’re an iconic company. They want to challenge the status quo and think differently. They just happen to make computers.

We’re not apple.

I was determined to articulate why I was building KyLeads and why anyone – you – should care.

The Why

Over the next few days, I looked at my experiences and what made me so keen to start KyLeads. It wasn’t to make millions of dollars. That’s not a life goal.

It wasn’t to piss anyone off. What’s the point?

The harder I looked, the more elusive the answer became.

That is, until I logged into a tool I’ve been using for years and have disliked every moment of the experience.

It’s expensive, clunky, and hard to understand (No, I won’t name it. Don’t ask.). It was built for teams who can hire a consultant to implement the majority of the features.

It just happened to have a feature I needed that other tools seemed to ignore. Therefore, I was stuck.

Going deeper than that, I didn’t like the way data was presented. You’re a human and there are reasons behind what you do. You have personal motivations – so do I.

That’s when the seeds of what was bothering me bubbled to the surface. I didn’t build KyLeads to beat my chest and say I’m a SaaS CEO.

KyLeads exists to level the conversion optimization playing field for smaller brands so they can focus on their core competency. That’s almost never conversion rate optimization.

Beyond that, I’d argue the more important reason is it exists to help you make your messages personal. We’re here so the underdog has the ability to create better experiences for their audience

That way, our customers can worry about what matters – delivering the best product they can.

We do that by designing simple interfaces, intuitive apps, and insightful training material to give them – you – an edge.

We just happen to have apps for opt-in forms, surveys, and quizzes. In five years, that may be different. We may have thrown out landing pages and opt-in forms and introduced heat maps and click maps.

There’s no telling what the future holds when it comes to specific features. That’s part of the fun – no?

What we do know, without a shadow of a doubt, is why we exist and who we’re here to serve.

That’s not changing any time soon.

It’s internal.

I’ve chosen to share our reason why. It’s not a prerequisite. It should be shared and reinforced internally. Apart from that, it’s your call.

When there’s tight alignment between your daily processes and your reason why, everything you do will reflect it.

If you’re in business to empower the underserved, you wouldn’t be caught dead using underage labor.

If you’re in business to create a better future for humanity, you’re going use green tech and fight against gender inequality.

Apart from that, a solid reason allows you to craft a compelling story. Facts tell stories sell. Throughout our website, we’re irreverent. That’s because we know we’re in business for a certain segment of people. We don’t need to please the entire world.

The narrative we craft aligns with our reason for being. It informs the way we work and the end products we deliver.

If something makes our applications too complicated or clunky then it’s tossed at the conceptualization phase.

It’s not all roses. You’ll have times when your reasons are challenged and you’re forced to make tough decisions.