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Intermediate Writing for the Web

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The rules for writing for the Web are evolving

Communication platforms are changing. Even "content" means more than just words. Learn how to develop website copy that effectively promotes your hospital and improves your search rankings. We explain the difference between content inventories and content audits, discuss how to draft compelling calls to action, help you decide when to write content and when to license it, and review how to ensure a consistent tone and voice throughout your site.