The reason for the new name change, Bandai Namco explains, is as follows:

“The BANDAI NAMCO Group operates the game business in Japan and overseas. With the advance of technology and diversification of user preferences, the Group has expanded into new products and service domains that extend beyond its previous game business domain.

With the start of its next Mid-term Plan in April 2015, the Company will change the names of its subsidiaries to widen the definition of their business field to entertainment without limiting them to the present field of games, thus aiming for further growth through new development of service and content businesses that utilize networks.”