Steve was born in Crossett, a small town in south Arkansas near the Mississippi Delta. Julie, his wife of 27 years, was raised in Eldorado, approximately 60 miles due west. They met at Dr. Phillip Pennington's office in the fall of 1982. Julie is a dental hygienist and was cleaning Steve’s teeth when he fell in love. They opened their first retail frame shop "Art Fair" off Main Street in Crossett in early 1984 before their first son, Don was born in March of 1985. Steve’s experience with framing came from his brother Norman and his wife Helen’s business, Cantrell Gallery in Little Rock, Arkansas which they started in early 1970. During a visit in the summer of 1972, the art and framing bug bit, and after graduating in 1974 Steve worked for several years at Cantrell Gallery.

Julie and Steve moved to Atlanta in late 1985 and he managed a "One Hour" framing business for several years. Then, they had an opportunity to learn the art auction side of the business, and for the next 7 years Steve traveled and sold high-end art and framing from Florida to Indiana based here in Atlanta. After having over 20 years in the retail side of this wonderful framing industry, they started a wholesale business selling the framing length mouldings directly to frame shops. After 2 years they had established accounts in Florida, Alabama, Georgia, Tennessee, North and South Carolina. This is when the Idea for Discount Picture Framing was conceived.

During their travels, in late 1999, they were introduced to Clete Boyer, an old-time baseball hero from the early 1960's New York Yankees. He had some ideas about wanting to produce some framed, signed photos of him and his historic 1961 infield teammates commemorating the 40th anniversary of Rodger Maris breaking Babe Ruth's home run record. So, they were able to get off the road and settle back down to a wholesale framing venture along with Clete. They developed a pin-stripe matting and framed hundreds of signed photos that Clete sold in Cooperstown, NY as well as many other events from 2000 through 2003. In 2004, their present location became available, After over $15,000 in renovations of the old building–built in the 1950's–they call home, they built on what they thought was the best ideas of the 3 most successful framing shops they had come across while on the road. Today, they offer the Gwinnett County area a Locally-Owned, Family-Operated, Fast, Professional Framing Service with Reasonable, Easy-to-Understand Pricing with all material in stock and no costly special ordering. They buy in bulk when the price is right and have it here in stock at far below the average picture framer.

How do they do it?

Over 30 years expertise in the industry

The right equipment

A large enough space to stock over 700,000 feet of moulding

Over 3 tons of glass always in stock with the options of Regular, Premium Non-Glare and Conservation glass

The largest in-stock selection of Acid-Free Fabric, Designer, Marble and Solid Color matting in the Atlanta area

A friendly, knowledgeable crew trained by Steve to frame like only Discount Picture Framing can.