Mother’s Day on Facebook

Monday, May 12: We have updated the bottom of this post with chatter data for the Mother’s Day holiday along with a few standout posts by public figures.

For the Mother’s Day holiday, the Facebook Data Science team explored what motherhood on Facebook looks like, and also ranked the most popular destinations for the holiday across 10 US cities based on where people have celebrated in previous years.

We will summarize a few of the findings in this post, and you can read the entire note from Data Science by clicking here:

More than 27 million women on Facebook in the US identify themselves as mothers either by connecting with their children on Facebook or sharing the birth of a child as a life event on their Timelines

The average age of all mothers on Facebook is 47, while the average age of new moms who have had a baby since last Mother’s Day is 30

The following graph breaks down the percentage of Facebook moms by age bracket:

The states with the most moms on Facebook are:

Wyoming

West Virginia

Iowa

South Dakota

Idaho

The states with the fewest moms on Facebook are:

New York

California

Virginia

Hawaii

New Jersey

The team looked at the average percentage of people who are moms across the US, and for each state analyzed whether the percentage was either higher or lower than the national average, as shown in the following map:

The following plot shows the distance between a child’s and their mom’s declared current town on Facebook and how this distance increases with the age of the child:

These are the top 10 links shared by children to their mothers’ Timelines on Mother’s Day last year:

Facebook also identified the most popular locations for Mother’s Day across 10 US metropolitan areas based on check-in data. We looked at check-ins that happened on the holiday over the past four years combined with mentions of “Mother’s Day” and other related terms. Those check-ins were weighted relative to the total number for each location.

Atlanta:

Two Urban Licks

Ray’s on The River

Six Flags Over Georgia

Mary Mac’s Tea Room

The Cheesecake Factory

Park Tavern

Atlanta Fish Market

Marlow’s Tavern

57th Fighter Group Restaurant

Zoo Atlanta

Boston:

Fenway Park

Odyssey Cruises

FiRE + iCE

Spirit of Boston

The Cheesecake Factory

IHOP

The Capital Grille

Top of the Hub

Abe & Louies

Boston Duck Tours

Chicago:

US Cellular Field

Odyssey Cruises Chicago

Carnivale

Las Tablas Restaurant

Brazzaz

RPM Italian

St. Mary’s Cemetery

The Drake Hotel

Cafe Ba Ba Reeba

Fogo de Chao

Houston:

Lakewood Church

Downtown Aquarium

Spanish Flowers

Minute Maid Park

Saltgrass Steak House

Cadillac Bar

Brady’s Landing

Baba Yega

Brennan’s of Houston

Houston Zoo

Las Vegas:

Mimi’s Cafe

IHOP

Olive Garden

Texas De Brazil

Buca di Beppo

Egg Works

Victory Outreach Church

Mon Ami Gabi

BJ’s Restaurant & Brewhouse

Red Lobster

Los Angeles:

Dodger Stadium

Luminarias Restaurant

The Huntington Library

IHOP

Bottega Louie Restaurant and Gourmet Market

Noypitz

Vegas Seafood Buffet

Resurrection Catholic Cemetery & Mausoleum

San Antonio Winery

Almansor’s Court – Banquet Hall

New York:

Yankee Stadium

Citi Field

Dallas BBQ

Bronx Zoo

Saint Joseph’s Church

Iberia Tavern & Restaurant

The Chart House

Max’s Of Manila

Maracas New York Night Club

Olive Garden

San Francisco:

AT&T Park

Scott’s Seafood Grill & Bar

Hornblower Cruises & Events San Francisco

Kome Japanese Seafood & Grill

Cypress Lawn Memorial Park

San Francisco Zoo

Scott’s Seafood Jack London Square

The Cheesecake Factory

House of Prime Rib

Jacks Restaurant

Miami:

Marlins Park

The Cheesecake Factory

The Rusty Pelican

Olive Garden

94th Aero Squadron Restaurant

Perricone’s Marketplace & Cafe

Smith & Wollensky

Fairchild Tropical Botanical Garden

Joe’s Stone Crab Restaurant

Soyka Restaurant

Washington DC:

Nationals Park

Old Ebbitt Grill

Ruth’s Chris Steak House

Fortune Chinese Seafood

Beacon Bar & Grill

Odyssey Cruises

Smithsonian’s National Zoo

National Harbor

Carlyle

The Hamilton

A host of celebrities, athletes and other public figures joined the conversation on Facebook, too, posting their own personal Mother’s Day greetings:

84 million people across the United States joined the conversation about Mother’s Day on Facebook, generating 640 million total interactions on Sunday, May 11.

The Top 5 countries where people were chatting about Mother’s Day, as measured by the percentage of Daily Active People in those countries, are as follows: