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Friday, 6 March 2015

THE MYTH OF BEAUTY

Redefinition of the value
of beauty, becomes very urgent. As we know, capitalism that sees everything as
far as he has a valuable role as a tool to reduce the meaning accumulate Capital-
have only limited physical beauty. There is no consideration of aspects of
spirituality, with feeling, mind and spirituality.

Scenario capitalism is
putting women as one of the means of production. Through the media, imaging
directed to dictate women's beauty to be ideal and modern with beauty products
offered. With beautiful imagery was white, straight hair, slender, beautiful, automatically
women should use products that can generate 'beauty'.

Reduction effect meaning
beauty perpetuated by capitalism was very detrimental to women. Women began to
identify himself with the stars commercials, soap operas, movies, models. The
latter, even packaged by a private TV station in a show titled 'Indonesian
Model'. With intensity showtimes almost every day, a very large Indonesian
model his part in perpetuating the meaning pretty style capitalism.

Then she began
uncomfortable with his own body, not satisfied, because the beautiful image
created by capitalism. WOLF noted, discrimination in employment on the basis of
criteria gorgeous. In the job ad, we'll easily find the terms "face or
attractive appearance". Not to mention the necessity wearing short skirts
in certain workplaces. (Kompas, 14 oct 2002).

"So, what to
do?", The question of a friend pessimistic. Julia Suryakusuma say that we
can not abolish capitalism which now becomes the only ideology that proved to
survive. However, we can be critical of the ideology, and the image of beauty
'ideal' which has always been and will continue to be propagandized.

Yes, many ways to be
pretty true. Continue to recognize the potential of self, develop and share
them with others. Personal Selling - tell others that I am capable of and
mastering. Maybe we should consider a slogan of one of the female radio in
Yogyakarta, "Show me the image of women with personality, not just
appearance". Once again concerned about the physical is unfair. How come,
because there was never a consensus between God and man on a person's physical.