Customer Focus

FollowUP helps you align your organization with your customer's needs. The key lies in placing both client and service quality at the center, so that a sale is the direct result of having developed a comprehensive customer experience.

Customer Focus: Marketing

Customer behavior can differ by location. With FollowUP, you can define groups of stores with distinct strategies. Not all locations need to increase traffic: some need to improve the retention of customers or focus on increasing conversion. FollowUP allows you to recognize these different needs with concrete indicators, define resources and increase profitability.

Customer Focus: Operations

FollowUP takes control in real-time of what happens in your store. Our automated alerts can notify your operations staff when your customers have been waiting too long, so that they can make decisions to immediately improve that experience.

FollowUP can also identify operational opportunities. For example, a store where the customers spend a lot of time, but never buy anything, usually represents a problem that can be addressed promptly. Through learning of and responding to problems quickly, your retail staff can operate more effectively and customer perception of your brand will increase.

Customer Focus: Commercial

Business strategy changes as we learn about interactions across locations. With this information, we can decide when to close, open or renovate a store, and at the same time see how the arrangement of products affects rotation and price. With FollowUP, we can recognize the behavioural buying patterns behind each sale, so that we can judge the effectiveness of selling various products in each store. Where products are displayed, both across stores and within a store, influences customer perception and, in turn, conversion. FollowUP can help you assess the effectiveness of your product distribution so that you can implement the most profitable strategy.

Customer Focus: Retail

The improvements implemented by FollowUP directly affect points of sale. By focusing on the cooperation between retail managers and store chiefs, FollowUP helps you to optimize supply, adjust salespeople goals and create new sales strategies.

With FollowUP we can clearly identify business opportunities for each store as well as customize goals and effectiveness measurement for each salesperson. For example, a salesperson working mornings may not have the same business closing opportunities as their evening counterparts. FollowUP understands that efficiency is related to opportunity.

Customer Focus: HR

Working with the best sales teams and their supervisors is a great challenge for today's retail.

With FollowUP, Human Resources has the information it needs to motivate underperforming team members as well as retain the strongest sellers. We can define the optimum staff numbers to maximize your business opportunities, while delivering a better customer experience along the way.

Customer Focus: Supervisors

Store managers play a fundamental role in an organization, especially when customer experience is the top priority.

FollowUP works with each supervisor and store manager to automate the control of indicators, generate competition and communication dynamics between different stores and provide everyone with the ability to communicate in the same client-focused language. A FollowUP-trained store manager is an asset capable of truly motivating and exploring the full potential of their sales team.

Customer Focus: Associated

As salespeople are the public face of an organization, they should have an active role within the organization's culture.

With FollowUP we give them simple management indicators to help them achieve an understanding of compliance as well as recognize areas for improvement. With modules like Fair Goals, which calculates goals associated with a salesperson's workday business opportunities; with competition dynamics between salespeople; or with communication and coaching tools, we motivate active salespeople in their handling of the buying experience.

Customer Focus: CEO

With FollowUP, your organization is able to meet new service expectations, turning demanding consumers into loyal customers. We have a worldwide operation that allow us to reach thousands of customers, who will always have the latest technologies to face an ever-changing industry.

FollowUP has operations in more than 9 countries and a development team in both Chile and Japan, allowing us to provide global support with local operations and maintain a constant integration of the latest technologies for the retail industry.

Customer Focus: IT

Security, stability and trust are the foundation of our world-class development. Integrating data and facilitating access to information is the key to providing an available and reliable service.

In FollowUP we work together with your organization's IT teams, not only to integrate our platform, but also working with a number of providers under best practices to make comprehensive improvements to your internal systems.

Clients

With FollowUP, your organization is able to meet new service expectations, turning demanding consumers into loyal customers. Join us!

Since we started working with FollowUP, we have the correct information to make decisions that have an impact on sales, our service has a fast response time and delivers daily reports.

We use enters, conversions and ticket averages, given that they allow comparison and evaluation of the impact of business decisions, campaigns, window displays, promotions, renovations, changes in layout, etc; as well as to compare results between stores, sales-visit proportions, HR allocation in peak hours, and a second derivative to evaluate and improve the business, such as growth gaps, improvement opportunities, customer stay times, location comparison, strategies by area, expense optimization, promotions, etc.

It is a tool that delivers hard data for making accurate business decisions.

Valeria QuirozRetail Manager - LEGO and Baby Infanti

Especially in periods of economic downturn, efficiency becomes very important. If we don't put the correct focus on each one of our actions, our costs rise and sales decrease. This is why it is so important to have a vision of where one should focus to improve the profitability of any business.

FollowUP is a tremendous tool for having a quick view of how well the business is doing and what indicators have to be improved to increase sales. Without this type of information, one sails without direction. Just looking at a sale one loses a lot of information and possibilities for improvement.

It is essential to have a constant presence and quick response to service requirements and post-sale. On the other hand, the inclination they have to develop new types of reports and visualizations of information is very valuable.

The conversion rate, along with attendance, has helped us identify problems of public attention throughout our chain, achieving considerable improvements in the management of store sales. We are currently working on an incentive plan for our salespeople by monitoring ticket averages and similar metrics, in conjunction with a plan for each store to improve their conversion rates considering the market standard, all of this to increase our sales by 12%.

Troubleshooting speed and online information make FollowUP a service 100% recommended for modern retail management.

Maximiliano YuraszeckCategory Manager Footwear - LACOSTE

Some of the brands that work with us

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We have a global operation that allows us to reach thousands of customers. Write us and a local partner will contact you.