I subscribe to several “Deal of the Day” email lists, and last week, I was surprised to see a fancy pet boutique in my upscale Chicago neighborhood being featured in a city-wide email blast. The shop is tiny. 1,500 square feet seven steps below the sidewalk …

Before the sun rose over Lake Michigan, my 15-year-old daughter brought my peaceful Saturday morning to a screeching halt. She came to me with those big, brown eyes said, “Daddy, Mr. Katz will give me 10 extra credit points in Biology if we build an …

When you get your feelings hurt, and a prospect has been rude to you, and your spouse triggers your negative feelings, here’s a quick tip that is GUARANTEED TO WORK. Recognize that the most expensive real estate in the world is the six inches between …

We help a lot of insurance agents find local customers, but many miss the most basic fundamentals of actually selling insurance. Here’s a clue. . . People are either SOLD insurance, or they BUY insurance. People are SOLD insurance when a life insurance agent corners …

The trouble with bench advertising is that it is easy for vandals to have their way with you. My friends who do extensive bench advertising tell me that the exposure is good, but the conversions are very low. They also tell me that prices are …