• Polite DownloadsPolite ads indicate that the initial load of an ad that’s up to “40k” has completely downloaded before any largerfiles (such as video streaming, dynamic data, data collection, interactive games, and others) are loaded. Thisprovides a richer user experience.

• Expandable Ads

These ads must be user initiated upon click, and retract upon mouse-off event (where applicable). A closebutton must be included on all ads.

• clickTag ImplementationFlash files submitted must be coded properly with a clickTag invisible button for impression and click tracking inour Advertising platform. A URL click through should never be hard-coded into an ad, but instead should beprovided to Internet Brands for trafficking in your Insertion Order.

Guide to implementing our clickTag withActionScript 2.0This guide will take you through a step-by-step process of creating a “clickTag” in Flash utilizingActionScript 2.0.The “clickTag” essentially creates an invisible button on top of your advertisement whichwe use to track your clicks from users as well as tell the banner which site to go to.IMPORTANT NOTE:Please do not hardcode any site URLs into the ActionScript, as we input the site URL into our AdPlatform for you, and doing so will delay processing of your order.Please remember to submit your .SWF File with ANY special fonts used as well as the project .FLA file!

Need help?E-mail us at creativesupport@internetbrands.com1. Check Publish SettingsMake sure you have the correct version ofActionScript selected by going to File > PublishSettings. Make sure “ActionScript 2.0” is selectedunder “ActionScript version”.

2. Create the clickTag LayerCreate a new layer by clicking the “Insert Layer”icon highlighted by the arrow below.Name this new layer “clickTag” and make sure it’sthe top most layer.

3. Draw the Rectangle Button

Draw a rectangle surrounding the entirebanner advertisement (See the bluebanner sample shown below).Use the Rectangle Tool in the Toolbar(Windows > Tools) as highlighted by the redarrow to do this.Make sure you draw this rectangle on thetop most layer (clickTag layer), created inthe previous step.It’s this rectangle that will become our“clickTag” button symbol in the next step.Note: It’s normal for the rectangle to turninto a ‘solid’ color..we’ll change this in thenext few steps!

Publish your file and that’s it! We recommend publishing in Flash version 6 for ActionScript 2.

4. Convert to Symbol and Create Button

At this point you’ll want to convert the newlycreated rectangle into a button symbol. Do so byselecting the rectangle with the Selection Tool(rectangle will become grainy looking).

After selecting, convert the rectangle to abutton symbol by choosing “Modify > Convertto Symbol” in the toolbar.Go ahead and name the newly made symbol“clickButton” and select “Button” as the type.

5. Make Button Transparent

You will need to make this button transparent (if it alreadyisn’t).To do this, make sure the Properties window is displayedby selecting “Window > Properties”.Select the new Button object, and change Color to Alphaand set it to 0% . It should now be transparent.6. Inserting ActionScript 2.0 Code into TransparentButton (clickButton).Select the Button symbol (clickButton) by selecting thecrosshairs on the upper left side of the button.Open the ActionScript editor “Window > Actions”.

Make sure you have the clickButton selected in theActionScript editor by looking at the bottom of thewindow (as shown below).

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Guide to implementing our clickTag with

ActionScript 3.0

This guide will take you through a step-by-step process of creating a “clickTag” in Flash utilizingActionScript 3.0.The “clickTag” essentially creates an invisible button on top of your advertisement whichwe use to track your clicks from users as well as tell the banner which site to go to.IMPORTANT NOTE:Please do not hardcode any site URLs into the ActionScript, as we input the site URL into our AdPlatform for you, and doing so will delay processing of your order.Please remember to submit your .SWF File with ANY special fonts used as well as the project .FLA file!

Need help?E-mail us at creativesupport@internetbrands.com1. Check Publish SettingsMake sure you have the correct version ofActionScript selected by going to File > PublishSettings. Make sure “ActionScript 3.0” is selectedunder “ActionScript version”.

2. Create the clickTag LayerCreate a new layer by clicking the “Insert Layer”icon highlighted by the arrow below.Name this new layer “clickTag” and make sure it’sthe top most layer.

3. Draw the Rectangle Button

Draw a rectangle surrounding the entirebanner advertisement (See the bluebanner sample shown below).Use the Rectangle Tool in the Toolbar(Windows > Tools) as highlighted by the redarrow to do this.Make sure you draw this rectangle on thetop most layer (clickTag layer), created inthe previous step.It’s this rectangle that will become our“clickTag” button symbol in the next step.Note: It’s normal for the rectangle to turninto a ‘solid’ color..we’ll change this in thenext few steps!

Draw a rectangle surrounding the entire banneradvertisement as shown.

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4. Convert to Symbol and Create Button

At this point you’ll want to convert the newlycreated rectangle into a button symbol. Do so byselecting the rectangle with the Selection Tool.(rectangle will become grainy looking).

After selecting, convert the rectangle to a buttonsymbol by choosing “Modify > Convert to Symbol”within the toolbar.Go ahead and name the newly made symbol“clickButton” and select “Button” as the type.

5. Set Button Instance Name

Now it’s time to name your new Button Instance.Go to the Properties window “Window > Properties”(Make sure the button is selected on the stage beforedoing this – otherwise you’ll be seeing the Properties ofthe Frame itself).You’ll need to replace the words <Instance Name>(which will be grayed out) with the button name“clickButton” as shown below. Do not name thebutton anything else (and watch for case sensitivity).

6. Make Button TransparentYou will need to make this button transparent (if italready isn’t).To do this, make sure the Properties window isdisplayed by selecting “Window > Properties” (If youalready have the Properties window open from theprevious step, the Color:Alpha settings are on the sameWindow).Select the new Button object, and change Color toAlpha and set it to 0% . It should now be transparent.

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7.

Adding ActionScript 3.0(on the clickTag layer)

Let’s start by selecting the first frame of our “clickTag” layer. This is the frame in which we’ll addthe ActionScript to. Unlike ActionScript 2, we must code the frame and not the button itself!

Bring up the Actions pane by selecting “Window > Actions”.At this point you’ll see the clickTag:1 indicator inthe Actions window (from selecting the firstframe of the “clickTag” layer).

8. Paste the following code into the ActionScript editor as is.

Please Do Not Modify!clickButton.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void{var sURL: String;if ((sURL = root.loaderInfo.parameters.clickTag)) {navigateToURL(new URLRequest(sURL), "_blank");}});Once the ActionScript has been added to the frame, a small “a” will be seen on the frame!Publish your file and that’s it! We recommend publishing in Flash version 9 for ActionScript 3.