Music, comedy at Legend Taste And Tell show

The ancient city of Benin, Edo State, came alive recently, with popular singer, Terry G, leading the line-up of artistes contracted to add excitement to Nigerian Breweries’ brand activation show tagged, Legend Extra Stout ‘Taste And Tell’.

Ever the entertainer, the Akpako master apparently came prepared to thrill the crowd that thronged the Playhouse Events Centre Benin as he

Doling out tunes from his repertoire of popular songs, the Akpako master connected well with the crowd that thronged the Playhouse Events Centre, adding showmanship to the event with his his trademark bell. The event also featured hilarious comedy from the duo of De Don and Buchi. The comedians left the fun seekers reeling with laughter as they dished out joke after joke.

However it was not all about the entertainers. The audience took the centre stage in the Legend ‘Taste and Win’ Game. Interested tasters were randomly selected from the crowd to identify which of the glasses contained the Real Stout. Prior to the game, basic characteristics of a real stout were read out by the comedian to include, unique and exciting bitter taste, a quality foam head and smoothness. At the end of the game, Blessing Kofi, a dancer as well as Abel Isele and Uyi Adams, both students of the University of Benin, were declared winners. Abel Isele got a brand new refrigerator, Uyi Adams was the lucky winner of a brand new plasma TV while Blessing Kofi, the only female winner, went home with a brand new generator.

Speaking on the activation, Senior Brand Manager Stout and Life beer, Nigerian Breweries PLC, Funso Ayeni, stated that the activation was a fulfilment of the brand’s promise to consistently engage and reward its consumers.

He said: “Today the brand continues to enjoy steady patronage and we owe it to our teeming consumers. We do not take their support for granted and that is why in addition to our pledge of always delivering a stout drink of the highest quality to our consumers, we are always looking for ways to engage and appreciate them.”

The Legend ‘Taste and Tell’ Activation, which kicked off in March 2015, will move to other cities across the country, ending in June 2015. Lucky winners walk away with mouth-watering prizes like generators, refrigerators, TV sets and free Legend Extra stout drinks amongst others.