Mailers

Creative Set and Dimensions

Max Initial File Size

728x90px Newsletters

40kb

300x250px Newsletters

40kb

468x60px Newsletters

40kb

Promo mailers

250kb

Helpful Terms

Helpful Terms

Banner: This is an advertisement that can be seen on a web page which links through to an advertiser’s website or product.Below the fold: Below the fold ads are not visible until the user scrolls down on the webpage and then sees the advertisement.Campaign: An advertising process from the initial creation of an advertisement to the end results.Click Through: The action of a user clicking on an advertisement.Clicks: The number of clicks that occur on an advertisement.CPC: Cost per click is used to show the cost per a click on an advertisement.CPM: A term used to define the cost per 1000 impressions.Impression: A single display of an advertisement.Native Ad: An advertisement designed to not detract from the overall look of an article or website.Pageview: A term used to describe when a page of a website is viewed.Unique Browsers: A site’s total number of users or visitors over a certain length of time.

Terms and Conditions

Terms and Conditions:

All prices are quoted in CPM (Cost per thousand) unless stated otherwise

Booking deadline 48 hours before go live

Material deadline 48 hours before go live

Detailed creative spec guidelines on www.blackstaradroom.co.za/rates

Minimum spend of R5,000.

Discounts applied in line with spends and campaign duration.

Costs exclude VAT and include agency commission.

Accredited Agencies qualify for 16.5% agency comm and Agencies that pay within 30 days qualify for 17%