Discussing the impact of digital on business while sometimes digging into some topics of passion…

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Great concept that I discovered 5 months ago, I immediately bought it as it’s exactly what I was looking for.

I use to be a calisthenic practitioner since 2 years and a half, but I was looking for some training methods to overcome the traditional “plateau effect” and simply to get some motivation. Training alone is sometime hard to keep the momentum and to maintain the quest for progress. Freeletics has both the technology and the community, enriched by content coming from experts in sport, nutritionists, and of course, members of the community/practitioners – “free athletes”.

The app available on both iOS and Android is the key companion as you’ll get your full program available and also your coach for your Work Outs. All (quite) social networks are covered: Instagram, YouTube, Facebook, Twitter, G+… Thanks to this large presence, you have all your chances to find friends and connect with other Free Athletes anywhere.

The official blog also provides you with nutritions guides, a full set of testimonials and some motivation videos for the bad days, when you’re about to decide to quit.

After 5 months of practice, I am happy to confirm my satisfaction with the program, it has really helped me being more consistent, I am training on average 3-4 days a week, so once every 2 days, the coach is definitely worth as I don’t want to manage myself my program, so yes, I am convinced !

Last but not least, I love the integration of social networks and the full approach, “millenials oriented”, the business model is very clever and I think efficient as the mix between IRL meetings/trainings and all online support available is well balanced, so hoping that Freeletics will be there for long !

Facebook has done something big with the relaunch of its Atlas ad server, acquired from Microsoft 16 months ago, but that something has little to do with serving ads. Rather it’s about replacing the beleaguered cookie with a new, more reliable ad-tracking mechanism for the mobile age.

The new Atlas – expected to be unveiled Monday – leverages the relationships Facebook has with users who are logged in across devices to support a new persistent tracking mechanism. This ID, which strips out all but the most basic information about a Facebook user, is the first salvo in what many expect to be a series of moves by large Internet companies such as Google, Yahoo, Amazon and Twitter to use the login as the foundation of ad personalization and measurement.

“What we’re bringing to the table is mobile,” said David Jakubowski, who joined the company recently to head up Atlas and the Facebook Audience Network, the company’s nascent ad network. “When you run an ad on Facebook, they know because you’re logged in. We’ve partnered with all the major apps and ad networks and exchanges very specifically around the mobile world to enable Atlas to receive the ad events. When the ad runs from those places, we can use that to tie back all of the channels.”

With the new cross-device measurement solution, Atlas will also begin to support other features, such as retargeting and pooling data from different sources, that have traditionally been the domain of specialized vendors such as data-management platforms and demand-side platforms.