So, after moving all of my stubborn Typepad feed consumers to Feedburner, I received a bump of 100 subs. I'm now up to 750.

I'll be honest, its hard not to look and to get excited when it goes up.

But to be honest, what it should really be, at least for anyone who blogs about their industry and is looking to make professional connections, is a measure of your contribution to others, not their consumption of you.

So, as the theory goes, if I make an intentional effort to post more useful things here, take part in more conversations by linking to other blogs and commenting on other blogs, my subscriber numbers should go up--more so than if I was just trying to get more people to come here to read.

Its a subtle philosophical difference, but I think it means a lot in a culture of authenticity.

So, basically, I'm going to try, over the next month, to contribute a 1000 sub's worth of value.