PRZOOM - /newswire/ -
London, United Kingdom, 2006/09/15 - C21 Communications Ltd and Topex SA are pleased to announce the signing of an exclusive distribution agreement for the supply the complete Topex range of advanced VoIP and convergent technology products and solutions into the UK and Ireland.

Topex SA products address the needs of business today that demand cheaper calls from fixed line to mobile and the ability to exploit the Internet and existing data networks with VoIP for very low cost calling.

CEO of Topex, Dan Adamescu, says ‘The appointment of C21 Communications consolidates our position as a major supplier of advanced telecommunications and wireless products in the UK and Europe. We are confident this new look distribution company can provide Topex with the right channels to expand our European operations and supply products and solutions to meet the needs of the UK marketplace’.

C21 Communications (C21) was formed specifically to distribute Topex SA products and solutions. It will provide all the traditional services expected of a distributor, stock holding, local technical support, country marketing and pre–sales assistance to reseller customers. C21 will use the new “network market model” to provide more value to its customers and users.

A highly sophisticated web site of C21communications will manage the provision of information. All types of users, systems integrators, corporates, service and network providers and SMEs will have access to both C21 information and Topex providing everything from technical solutions to prices.
“The market place for convergent IT and Communications (IT&C) is growing at 20% CAGR according to several different sources compared with 4 to 5% in IT and falling revenues for telephony” says David Quirk, CEO of C21. “The Topex range is so wide, from fixed to mobile convergence to air traffic control systems, that these products will allow us to exploit that growth” continues Quirk, “but it has been necessary to re-think the traditional distribution model to find better ways of serving the customer. Gone are the days of ‘stack it high, sell it cheap’. Even SoHo or SMEs are much more knowledgeable about what they buy and who they buy it from”. C21 will aim for 100% referenceability, which means it needs to supply a very high quality product.

As well as enterprise strength equipment, Topex are leading manufacturers in Europe of smaller, portable “plug and play” wireless products for instant deployment and hot spot creation. For example, the Bytton product range includes a portable “Double Wireless Router”, a professional multi-tasking device that offers one voice line (telephone or exchange) connectivity and internet access for a local computer network (cabled or wireless) using the public land mobile networks. It is manufactured with a number of options: GPRS, EDGE, UMTS, HSDPA, UMTS - TDD, CDMA 1x, EVDO. This is a wireless all-in one device for voice, Internet voice and Internet gateway. It can be customized for professional applications and has been tested in mission critical environments.

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