Most customers don't purposely misuse equipment they've rented from your company. It's frustrating for you to have your equipment misused, but the good news is there are some ways to avoid some of this frustration.

This brand new edition expands on core principles for success and promotes the equipment rental business as an attractive, viable career choice for individuals who desire an interesting and rewarding profession.

Regardless of what items you're renting and what types of customers you traditionally draw to your company, there are certain constants when it comes to growing your rental business successfully (and profitably)

Even if you dislike technology and it seems boring or frustrating to you compared to the rental equipment you know so well, some technology really makes profit sense. So, keep your mind open and consider these small examples.

One of the bigger issues I’ve been asked to address is where the industry is headed now that one of the largest equipment rental companies is acquiring another very large rental company. How will smaller rental businesses compete? As we examine this...

Anyone who shops online can tell you that they didn’t base their purchase entirely on a product’s description, photo or even brand name. Lots of Internet-based businesses have discovered that customers appreciate hearing what other customers think...