AndhraPrabha

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prabha news paper. The paper was started from Chennai on August 15, 1938 by Ramnath
Goenka to challenge the sway of the leading Telugu newspaper at the time, Andhra
Patrika. A reader from Bellary had suggested the name Andhra Prabha to the management
of the paper which was promptly adopted by them. The then management of Andhra Prabha
awarded him with the sum of Rs. 116 as a token of their gratitude.The paper was
initially edited by Khasa Subba Rao (joint editor of Indian Express at the time)
who was succeeded by Nyapati Narayanamurthi. In 1942 Narla Venkateswara Rao was
promoted from news-editor to editor of the paper. He held this position for seventeen
years, a period of time that is considered epochal in Telugu journalism. He was
responsible for many revolutionary changes in headline and caption writing, in the
framing of action photos, in news display and in page make-up. It was during Narla's
editorship that the paper was closed down for a brief period during the Quit India
Movement. The newspaper was shut down for a few months in order to protest the British
Government's attempt to impose censorship of the press. The Andhra Prabha was also
banned from the State of Mysore and the State of Hyderabad because it opposed the
feudal nature of these regimes. Narla later tendered his resignation when he had
a falling out with Ramnath Goenka over his sympathy with the workers in the press
which resulted in a strike in Chennai. He was succeeded by Neelamraju Venkataseshaiah.