The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog

I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast.

This post will outline one such technique.

I’m going to walk you through the keyword research formula I personally use to find relevant, highly targeted keywords – keywords that I know will actually send me a decent amount of search traffic.

So without further ado, here are three simple steps you can follow to choose the most effective keywords for your articles!

Step #1: Brainstorm ideas

If you already have an idea burning a hole in your brain, you can just skip to step #2.

In order to calculate how much traffic we’ll receive, we’ll use this simple formula:

(Search volume) x (click-through rate) = expected traffic

This means that if you manage to rank #1 for a keyword with 1600 searches per month, you can expect to get approximately 500 visitors coming to your site every month for that particular phrase:

1,600 x 31.24 /100 = 499.84

Note: If you successfully rank for a keyword phrase with reasonable search volume, the content will tend to rank naturally for some longer-tail, similar keywords, so actual search traffic to the article may be higher than the figure you have calculated above. Indeed, according to a 2013 study, 15 percent of the search queries entered into Google each day, are completely unique (i.e. searched for the first time).

4. Never discount user intent

Our final step in picking the best keyword for your future article will be to make sure the content you’re about to write actually matches the intent of the people who are searching for that keyword.

Let’s take the search term “hamburger with cheese” for example.

What are people looking for when they put these words into Google?

How to cook a hamburger with cheese?

A picture of a hamburger with cheese?

The nearest hamburger joint?

How many calories are in it?

Fortunately, Google has gotten pretty good at predicting searcher’s intent….and lucky for us, there’s a simple hack that we can use to “read Google’s mind”.

Here’s what you do: simply search for that keyword and examine the search results.

Using the example above, searching for hamburger with cheese reveals that most searchers will probably be looking for pictures and recipes:

Now we can go ahead and write our article knowing exactly what people are looking for.

Step #3: Analyze your chances to rank

Wait, don’t settle with that keyword just yet.

Picking a decent keyword and matching search intent doesn’t guarantee you a top spot in Google.

You also need to check what sites/pages are competing for this keyword in Google search results and if you will be able to outrank them with an article on your site.

You can investigate this by comparing their SEO metrics with those of your own site.

There are a handful of tools that will show you these metrics. But according to a study completed by Moz, the most reliable SEO metrics can be found at Ahrefs.

Your article has been really helpful, I’m creating a blog focused on my passion, wich is my current job, I’m an interior designer but my services are focused in transform a simple room or bathrooom into a place where you can relax, similar to a spa. I have my personal blog already but I want to do things different with this one I’m creating, my personal one I just do it because I like to write I didn’t create it with anything like a SEO in mind, but the tips that you posted have been such a relief, I’ve being looking for some advise on the internet and all of them give a lot of information that’s repeated over and over again, so I do really appreciate the article. Now I have another question, do you know wich is the best way to build good quality backlinks? If you have an article related to this please let meknow and again thank you for the article!!

This is some good basic information for people who are looking for a long term strategy to get search engine traffic online. It does however take some time, meaning it can take between 3-6 months to see good results, and even then it is not guaranteed.

I recommend treating search engine traffic as “bonus” traffic. Focus on getting social media traffic first and foremost and let Google traffic come naturally over time.

Thank you for sharing this blueprint. Most people highly underestimate the poper of proper keyword research! When I started targeting long-tail keywords on my own blog my my traffic incresead from a few hundred visitors a day to several thousands

I have been doing keyword research for a few years now, so I have been exposed to some of the things that were brought up in this post. However, I did not know about Ahrefs. Wow! This is a crazy awesome tool. Thanks for putting this post together, I definitely found applicable value here. I believe my business will be much better off with this new knowledge in hand and my blog will be getting more search traffic for sure!

Now we must remember that once the traffic gets to our home page we can capture their email and email them when we have a new article out!

Instead of searching for new traffic, you can just send an email to your list with a short version .bullet points of the main idea of the blog post.
If they want to learn more, give them a link so they can go visit the post!

That’s instant traffic!

There are several tools to capture emails, such as mail chimp, lead pages or instapages.

Thanks for sharing this post about the 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog. Your experience had inspired me a lot which you have shared in this wonderful post. As I told u that your awesome post help me a lot in my work. In my next comment, I will told u everything clearly that how can your blog help me, what I had learned from your blog. Thanks a lot for sharing this wonderful and awesome idea with us. Keep posting like this helpful post.