How Gschlueter started their logo design journey

Company name

Overview

Mercy Center for Women (Erie, Pa) is an organization committed to transforming the lives of women. MCW takes in women in real need, houses them and provides real-life skills that equip them to be successful in life. We want to engage the entire community in this mission - a new logo/bi-line is the first step of an expansive campaign. Existing site: http://www.mcwerie.org/

My companies, IDVidPro.com, Keys2Heaven.com, ErieAlityTV.com, and IDGenesys.com have contributed to the successes of many INSPIRATIONAL MAJOR MEDIA projects and ORGANIZATIONS (Disney's Narnia, Warner Brothers' Superman Returns, A&E's God or the Girl, ABC's Extreme Makeover: Home Edition). We are committed to setting a standard for excellence, and are always interested in incorporating new talent for a variety of high-impact projects.

Tell us a bit about who you are and the people you reach

Our primary target is women with discretionary income and talents who want to aid in this mission (ages 35-70, income $50K+++/year, minimal college education, have community sensibilities and leadership). [certainly, we also want to engage men and others outside this primary target who will become benefactors]

Secondarily, the entire community. There will be substantial, additional campaign "build" following this logo/bi-line branding that engages the entire community in the mission.

Requirements

The winning designer will:

(1) Incorporate the name ("Mercy Center for Women"), with the bi-line ("Lighting Women's Lives"), into a powerful, unique, coherent symbol blending woman, flame and home;

(this will be used with video deliverables that convey the power of one "light"/candle being extended to others, and in turn to others, that lights an entire community. The light corresonds to both a woman "client" and an invitation to the community- to be that light to them.)