Reflecting on the BE. Launch Party

WORDS BY SABINA MCKENNA
PHOTOS BY ATONG ATEM AND JOSH SAN SCOTT

Our hearts are still swelling from the good vibes on the night at the launch party, that revealed both our exciting new creative agency and line-up of talent, and our two new websites: ‘BE. One Creative’ directory and ‘BE. Collective Culture'.

After spending several weeks at the desk in the studio, and an eleventh-hour frenzy at Magic Johnson, to get everything in place before the doors were opened to you. Music mixed by Mz Rizk, Soju Gang, and DJ Smilez began to play, drinks from our generous friends at Sparkke were cracked, and the night officially began. Imagery of work by each of our talented creatives was projected and hung on the walls, alongside memories and candid moments from BE. events past. Cameras snapped our beautiful guests that included BE. friends, family, acquaintances, clients and creative neighbours, and we all shared in a evening of celebration that was truly unforgettable!

Now that we have settled into our new online homes and creative unit, the first of our work together has begun with a couple of projects that were a huge success, leaving us in anticipation of what’s next to come. The creative possibilities we have been dreaming of now, as a fully-formed agency of sixteen individuals, are endless! Each one of us is as uniquely creative, talented and driven as the next, and we are now calling on you — our audience, community, consumers and clients — to get in touch and tell us about any ideas you have been dreaming about for 2019. We are really excited to kickstart the new year, particularly because of our new ecosystem business model that is going to redefine creative business practice and push the boundaries of the what has been the industry norm for years.

Our incredible line-up of creatives can customise and cater to your specific needs and desires, together we are not limited by anything. Until now business practice has always been very linear—a service is provided and a fee is paid—but we have come up with a kick-ass way for that to become so much better. Working with us will also foster an opportunity for young creatives to obtain unique hands-on mentorship with leading industry experts. The more you invest in us, the more impact we can have. Check out our business model here. If you have any campaigns, projects or collaborations that you need our assistance with, see our detailed roster of creatives available individually or to book as a team!

To our BE. community, and anyone who is familiar with our work and vision. Thank you for all of the love and good vibes you have shown us, we have been able to expand beyond our wildest dreams and into unchartered territory that speaks to our hearts and will continue to allow us to show up and elevate the future together. Reach out to us via submissions and let us know what you are working on! We would love to support what you are doing in anyway possible! Our plan for BE. is for it to become a conduit for connecting you to global community resources, events, news and stories—but we need your help to build it!