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You have to deposit an amount into your GoTo account, I think it's $50, and they deduct from this as visitors click on your links. You can bid on certain key words. They actually offer a service for $99.00 and another one for $199.00 where GoTo consultants will work with you to select the best key words for your site, at the lowest bid price... It's well worth it.

I am actually putting together an arrangement with GoTo in the next few days whereby all SitePoint members will receive a $10.00 bonus on joining...

It's about 3 days away if you want to hold off for the discount... Either way I recommend GoTo, we get heaps of traffic from their service, and you only pay for what you get.

goto is still the best pay for performance SE around, but it getting more and more competitive in every keywords/phrases

You could start at 25$, but if you choose 99$ plan, you could get custom listings and some other features (like 10$ bonus)
and currently goto is offering referral program, new 99$ signup gets 10$ bonus and the person who refers get 25$ bonus too.

Anyway, people, support SitePoint!
(too bad, I already using goto.com, or else... )