One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace

08/16/17

Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying marketplace designed to offer advertisers a more consistent, brand-safe way to purchase ad innovatory. Nearly thirty digital publishers — including Hearst, Conde Nast, Vox Media, and Time Inc. — joined the effort, hoping to aid in the attempt to rebuild trust in the digital advertising ecosystem.

The effort gained another big ally on Wednesday — this time on the buyer side — with the Association of National Advertisers, which is partnering with Digital Content Next on TrustX.