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You might know your science very well, but do you know your audience? While targeted messaging is a common practice among politicians, businesses and the press, scientists can be slow to realise that facts alone do not always convince. We believe that "if you can't beat them, join them". We have invited experts from the fields of psychometrics, polling and communication strategies to share with us their big data tools and expertise. Join us too if you are interested in understanding why people think the way they do about certain policies, an advertisement or a newspaper headline from a scientific point of view. Not to forget, the lessons from the workshop will surely be applicable to your scientific work too!

Our confirmed speakers are

Joe Twyman, founding director of YouGov. Currently the Head of Political and Social Research for Europe, Middle East and Africa. Having dedicated his career to election studies, often in foreign countries, Joe is frequently featured on major TV channels providing expert election analysis.

Vesselin Popov, the Business Development Director of the Psychometric Centre of the Cambridge Judge Business School. His expertise is on the use of Big Data Psychology in developing products strategies.

Sam Jeffers, the Co-founder of Who Targets Me?, a project that investigates and monitors how politicians are trying to win your vote through targeted Facebook advertising.