It’s the perfumed and stylista set that SM Aura Premier wants to entice into its fancy new confines, and Sarah Jessica Parker seems the apt choice to headline the SM Store brand, if the well-heeled throng that trooped to the new Taguig mall Thursday is anything to go by.

The holiday feeling picked up in October but is now on a roll since that mega conglomerate SM had a double celebration: the formal launch of the SM Store and MasterCard’s 120 VIP Travel Packages to Resorts World Sentosa Singapore. The two events were held during the traditional Christmas Tree Lighting at the SM Mall of Asia.

THE COUNTRY’S top retailer, The SM Store, has donated P4 million for the rehabilitation of St. Peter the Apostle Parish Church in Loboc, Bohol, considered one of the country’s national cultural treasures. The church was heavily damaged when a 7.2-magnitude earthquake hit Cebu and Bohol provinces on Oct. 15.