We7, a British-born music streaming service, has added a rolling news station
to if offering which is updated in real-time throughout the day.

The service has teamed up with The Guardian Media Group’s radio division, to produce a news ‘track’ which users can select at any time, like a song, to listen to on We7, or add to their favourite playlist.

The output will be created by GMG’s Real Radio’s news team and updated in real-time. The uniting of the two offerings provides compelling competition to traditional radio’s output, as the service continues to allow people to pick their own personalised sound track while interspersing it with the latest news, as and when they choose.

We7 said that the partnership “ensures that consumers listening to digital music no longer miss out on breaking news”.

Steve Purdham, chief executive and co-founder of We7, said: “This partnership marries high quality news production and delivery with the new paradigm of on-demand music. Radio and Cloud based music can learn a great deal from each other.”

He told The Telegraph: “I felt I was missing out on the latest news while listening to my playlists so I am looking forward to being able to play the news track and get the latest updates.”

Stuart Taylor, chief executive of GMG Radio added: “We’re thrilled to be providing news for listeners in this format, it’s not only changing the offering to the consumers but shows the real evolution of the market.”

No money has exchanged hands between the partners and the service has gone live this morning.

We7 currently has three million monthly users – with approximately half of those coming to the site direct, and the other half via their syndication partners – such as NME.com.

The majority of those users continue to use the service for free – which means listening to audio adverts in between songs and being exposed to display advertising across the site. Earlier this year, in a similar vein to its major rival, Spotify, We7 launched a two-tiered subscription service – which allows users for either £4.99 or £9.99 per month to have the adverts turned off. There is also an We7iPhone app available and an Android app in development.