Carolina football teams consistently attract standing-room-only crowds to Williams-Brice Stadium. The atmosphere on game days has been voted "the best" by SECsports.com (See 9/15/05 and 9/17/07 at [1].) In addition to serving as the home of the Gamecocks, the stadium has been the site of many concerts, state high school football championships, and various other events. It hosted the annual Palmetto Capital City Classic between Benedict College and Johnson C. Smith University until the last game in 2005.

The stadium is sometimes called "The Cock Pit" by Gamecock fans and local media, and the name has been commonly used by these groups since at least the early 1970s when the university held a fund-raising campaign to raise money for an AstroTurf playing surface, called "Carpet the Cockpit".[4]

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The stadium was originally built in 1934 with help of federal Works Progress Administration funds as Columbia Municipal Stadium. It originally seated 17,600 people. In 1941, the stadium was deeded to USC and renamed Carolina Stadium.

One end of the stadium was filled in during the 1940s, turning it into a horseshoe. Capacity was almost doubled, to 34,000. More than a decade later, the other end was filled in, turning the stadium into a bowl. Capacity increased to 43,000.

The stadium's first major renovation began in 1970, when the grass surface was replaced with AstroTurf. From 1971 to 1972, the west grandstand was completely rebuilt, with the addition of an upper deck. Capacity increased to 54,000. The renovation was funded by the estate of Martha Williams-Brice, who left most of her estate to USC for stadium renovation and expansion. Her late husband, Thomas H. Brice, played football for the Gamecocks from 1922 to 1924. In her honor, the expanded stadium was officially renamed Williams-Brice Stadium on September 8, 1972. Today, it is one of only two stadiums in Division I FBS named solely for a woman, with the other being Joan C. Edwards Stadium at Marshall University.

In 1982, the east grandstands were finally double-decked, increasing capacity to 72,400. However, unlike the west grandstand, the east grandstand was never rebuilt, and is the only remaining portion of the original 1934 structure. During the 1983–84 offseason, at the urging of new coach Joe Morrison, the university removed the AstroTurf and replaced it with natural grass.

Carolina takes the field to Also sprach Zarathustra (from 2001: A Space Odyssey) at Williams-Brice Stadium, rated the best entrance in college football by The Sporting News.

Over the last 10 years, nearly $30 million of renovations and improvements have taken place at Williams-Brice Stadium, bringing the official capacity to 80,250. The addition of the upper deck in the south end zone includes "The Zone," which is an 11,000-square-foot (1,000 m2) banquet facility located in a prime seating location. The box seats, executive suites, and athletic training facilities at the stadium have also been upgraded. Just prior to the 2008 football season the stadium underwent a complete upgrade to the main sound system. During this upgrade the school added a large array of subwoofers under the scoreboard to enhance the "feel" of their entrance music (the theme song to "2001: A Space Odyssey). Installation of this system was done by local Columbia company ACS Sound and Lighting.

Williams-Brice Stadium was sold out prior to the start of each of the last seven college football seasons and consistently ranks in the top 20 in average attendance and the top 15 in total attendance. For the 2008 season, the stadium was 17th in average attendance and 13th in total attendance.[5]

On October 6, 2012, the stadium's single-game attendance record was set when 85,199 fans watched the #6 Gamecocks beat #5 Georgia by the score of 35–7.

The stadium is considered one of the loudest venues in the country. During a game against Florida in 2001, ESPN announcers indicated that they had to shout to hear each other's comments inside the pressbox.

ESPN's GameDay crew has broadcast its show four times (2001, 2004, 2005, 2006) from the State Fairgrounds across the street from the stadium. (In 2010, 2012, and 2014, GameDay was broadcast from The Horseshoe on campus.) ESPN also used a photo of the stadium in its advertising to promote its GameDay show throughout the 2005 college football season.

To open the 2012 season, the stadium featured a new Daktronics 36 foot high by 124 foot wide high definition video board, the 3rd largest in the SEC.[6] Also unveiled was a new 52 acre tailgating area, landscaped with over 650 trees and featuring a 100 foot wide pathway, called the "Garnet Way", that the team, band, and cheerleaders now walk through as they enter the stadium.[7]

The new east upper deck created some controversy during the 1983 season. Fans reported it was noticeably swaying—as much as a foot by some accounts. The swaying was especially pronounced during a game in which the Gamecocks routed Southern Cal 38–14. Joe Morrison was subsequently quoted as saying, "If it ain't swayin', we ain't playin'"—a phrase that eventually made it onto bumper stickers and other items, and is still a popular saying today. Giant shock absorbers were installed under the east upper deck for the 1987 season, however, during the 1988 season, many spectators reported seeing a ripple effect across the east upper deck when the marching band played the song "Louie Louie." The university indicated that the sway or ripple was safe. To this day, the east upper deck still sways when fans jump up and down. In addition, several parts of the stadium have been known to vibrate due to the decibel levels generated during a typical game.

The Gamecocks won their first game at the stadium in 1934, beating Erskine 25–0, and have compiled an overall record at the stadium of 256–177–16 (including a homecoming record of 45–29) through the 2009 college football season. Some of the biggest wins for the Gamecock football program occurred at the stadium, including:

Williams-Brice Stadium at night.

11/22/1975 - Carolina beat Clemson 56–20 to set a team record for most points scored in a game against Clemson (Carolina's in-state rival).

9/13/1980 - Carolina beat Wichita State 73–0 to set a team record for largest margin of victory.

10/1/1983 - USC beat Southern California 38–14 to win its first game ever against the Trojans (the second and last meeting of these teams).

11/10/1984 - #5 Carolina beat #11 Florida State 38–26 to move up to #2 in the college football polls (the highest ranking ever achieved by the Gamecock football program).

11/21/1987 - #12 Carolina beat #8 Clemson 20–7 to win on national television with the highest combined rankings of the two programs entering the game.

10/31/1992 - Carolina beat #16 Tennessee 24–23 to win its first game ever against the Volunteers.

10/7/1995 - Carolina beat Kent State 77–14 to set a team record for most points scored in a game against any opponent.

9/29/2001 - #15 Carolina beat Alabama 37–36 to win its first game ever against the Crimson Tide.

11/12/2005 - Carolina beat #12 Florida 30–22 to win its first game against the Gators since joining the SEC.

10/4/2007 - #11 Carolina beat #8 Kentucky 38-23 on a Thursday night nationally televised ESPN game, winning its first game over a top 10 SEC team.

9/24/2009 - Carolina beat #4 Ole Miss 16-10 on a Thursday night nationally televised ESPN game, winning its first game over a top 5 team at Williams-Brice. (USC beat #3 North Carolina 31-13 in Chapel Hill, NC on 10/24/1981.)

11/28/2009 - Carolina beat #15 Clemson 34-17 on ESPN; the Tigers went on to lose the ACC Championship against Georgia Tech the following week, 34-39.

10/9/2010 - #19 Carolina beat #1 Alabama 35-21 on CBS; beating the top ranked team in the country for the first time in school history and for the first time, winning a SEC on CBS game (the team had previously won the 1995 Carquest Bowl, which aired on CBS). ESPN Gameday was hosted at Carolina on the Horseshoe for this game.

10/6/2012 - #6 Carolina beat #5 Georgia 35-7 on ESPN; the game was the first time Carolina, as a Top-10 team, beat another Top-10 team. ESPN Gameday was hosted at Carolina on the Horseshoe for this game.

11/30/2013 - #10 Carolina beat #6 Clemson 31-17. This game was the fifth-consecutive win against Clemson for the Gamecocks.

In 1993, the stadium was the setting for The Program, a college football movie starring James Caan, Halle Berry, Omar Epps, Craig Sheffer, and Kristy Swanson. The stadium was also featured in overhead footage for the final scene in the 1998 football comedy, The Waterboy.

In 1995, the Carolina Panthers of the NFL proposed Williams-Brice Stadium as their original home while their permanent stadium was under construction in Charlotte, North Carolina. However, athletic director Mike McGee nixed the idea when he noted that the Gamecocks should be the only major football team in town. Despite the overwhelmingly negative public reaction to his comments, McGee maintained that he was acting in the best interest of the Gamecocks.

October 12, 1996 Farm Aid A string of natural disasters in 1996, including a drought in the Great Plains and Hurricane Bertha in the Carolinas dealt substantial blows to family farm income and made it harder than ever for farmers to make a living from their land. Farm Aid coordinated a farmer to farmer haylift in which farmers from the Carolinas sent hay out to drought stricken farmers in Texas and Oklahoma. Farm Aid '96 was held in Columbia, South Carolina. As Farm Aid founder Willie Nelson stated at the news conference, "We are proud to hold Farm Aid '96 in Columbia, South Carolina, a region with a rich agricultural tradition and hard working men and women who struggle every day to make a living on the land. We hope this concert will remind the nation that we need to change the way we think about the food we eat and the people who grow it. It's important that we have someone there growing the food who cares for the land." The concert took place on October 12 and included Columbia's own Hootie and the Blowfish, the Beach Boys, Martina McBride, Grand Old Opry star John Conlee, and Jewel. Once again, TNN: The Nashville Network, televised the show.

The playing of the Darude song "Sandstorm" before the opening kickoff and after Gamecock touchdowns, leading the crowd into a frenzy, often even causing the press box to noticeably shake.

Nationally recognized mascot, Cocky, roaming around the stadium throughout games with his trademark spirit and attitude. Cocky's "Magic Box" entrance at Williams-Brice Stadium is one of the many things that Cocky does to fire up the fans. Cocky won the UCA (Universal Cheerleading Association) Mascot Championship in 1986 and 1994.[10] Cocky was also selected as the Capital One National Mascot of the Year for 2003.[11]

Fans joining in on many cheers and chants, including the popular "GAME" (shouted by the west side of the stadium) and then "COCKS" (shouted by the east side).

Fans singing and dancing to "Go Carolina," "USC Fight Song," various renditions of "2001," and many other songs played by The University of South Carolina Marching Band. As one of the most well-known college bands in the country, the 375-member "Mighty Sound of the Southeast" continually performs fun and exciting music featuring exceptional guard, percussion, and dance units.

The fireworks from the scoreboard and "rooster crow" played over the loudspeakers when the Gamecocks score.

Tailgating is a favorite pastime for fans attending games at Williams-Brice, and many tailgaters consider pre-games at the stadium as one of the best atmospheres in the nation. The grounds around the stadium, including the State Fairgrounds, provide plenty of real estate for tailgating. Many clubs have also bought private property in the area and erected tailgating shelters. In 1990, a unique form of tailgating called the Cockaboose Railroad arrived in Columbia. Twenty-two immovable cabooses line an unused railroad track behind the south end of the stadium, and each Cockaboose provides private party space and cable television. Four condominium developments recently built around the stadium also cater primarily to Carolina football fans.

The Band plays "Amazing Grace" at the end of every football game and is the last song to be played in Williams-Brice until the next game.