Publish a private app

Note: Private apps published through this API can never be made public.

To publish a private app for an enterprise, call Accounts.customApps.create, passing the
enterprise's developer account ID as a parameter. The only required fields in
the request body are the title of the app and the app's default listing
language. Make sure that any private app you publish also meets the following
requirements:

The package name is unique to Google Play (not just unique to the developer account).

Distributing private apps

Private apps are automatically approved when published, but aren't automatically
available to a user unless an enterprise IT admin explicitly grants them access
to all approved apps. You can enable this feature in your EMM Console using
Users.setAvailableProductSet
(set productSetBehavior to "allApproved").

You can also use the same call to enable IT admins to whitelist specific apps
for a user (set productSetBehavior to "whitelist").
For more information about how to add apps to a user's managed Google Play store,
see Create custom store layouts.

Updating a private app

To provide the best possible user experience for your enterprise customers,
we recommend integrating private app publishing alongside the app and store
listing update features available through the Google Play Publishing API.
Doing so gives enterprise IT admins the ability to publish, edit, and update
private apps directly from your EMM console or IDE. You can use the same service
account that you created for private app publishing to authorize Google Play
Publishing API requests.

You or your enterprise customer can also update private apps and their store
listing details from the Play Console (for more information, see the Play Console help center).

Start coding with our client libraries

Client libraries for the Google Play Custom App Publishing API are available in
Java,
Python,
.NET,
and Ruby.