News and articles

Blogs

When you no longer can call it 'My Business’ “What you see before you, my friend, is the result of a lifetime of chocolate.” ― Katharine Hepburn How streamlined business processes contribute to a successful CRM project. I hope you all had an excellent Easter, and as usual, ate too much chocolate. When starting a CRM project, I often had to disappoint my clients with the message “Processes first’. In this blog, I would like to elaborate a bit more on this, in specific for growing [...]

As quarter 3 comes to an end, you're probably wondering how you can win more business and get more done for the final quarter. In my latest blog I'm sharing some tips on how you can win more business and get more done next quarter. End of March is approaching very soon and you are probably ready for your Easter egg hunt in some way, which also means the end of the first quarter for 2018. For many businesses, this means there is only one quarter left to finish the financial year successfully and meet the set targets. [...]

An interesting and very useful read on CRM, its meaning and the importance of keeping those same customers and of growing the depth of their relationship with you, written by Lionel Wijesiri. “The purpose of a business is to create customers.” Customer relationship management (CRM) can be the single strongest weapon you have as a manager to ensure that the customers become and remain loyal. It is the single strongest weapon you have, even before your people. Done right, CRM is both a strategy and a tool. In your hands and in the hands of your team members, CRM comes [...]

Scaling your sales organization requires more than reps and leaders. A critical and sometimes misunderstood function of high growth sales teams is the operations function. There is no one-size-fits-all playbook, but this post can help you think through the key factors in growing and building your sales ops team. Variables to consider Every business must consider different variables that may change how and when you add sales operations. Global or highly distributed teams may require more operational support sooner. Hypergrowth organizations trying to scale sales aggressively may want to consider investing in sales operations sooner, and investing in [...]

Bpm’online recognized in the Best CRM software Grid 2017... Bpm'online, which provides unique synergy of BPM technologies and CRM for sales, marketing, service to empower organizations to accelerate time-to-strategy execution, today announced that it has been included in the ‘Spring 2017 Enterprise CRM Software Grid’ report, the ‘Spring 2017 Mid-Market CRM Software Grid’ report and the ‘Best Software for Sales Teams in 2017’ list by G2Crowd, one of the most reputable online platforms that reviews business software. Read more:

A real useful representation of the top drivers for CRM software across the different dimensions What do you think? CRM could be driving your business to the next level! Resulting in more sales and better customer experience with organised data, tracking, streamlined processes and automation. Get in touch and let's find what the drivers will be for your business

Forrester’s Business Technographics® surveys show that improving customer experience is the top global business priority. Our customer experience research demonstrates that the companies that offer better customer experiences grow their revenues four to ten times faster than their competitors do. And companies that are making the most gains in customer experience are investing in employee-facing technologies to do it with. Why? Because they know that customer experience is in their employees’ hands. Download the report 'Transforming Workforce Technology Is The Key To Improving Customer Experience' Why not find out how you could improve the Customer experience [...]

Startups often think that Customer Relationship Management (CRM) is only essential for medium to large size businesses, but this isn’t true. CRM is equally important for startups, even from the early stages on when founding and establishing the business. Let’s consider some of the why’s and what you can achieve using a viable CRM. 1. CRM manages your Contacts You can use your CRM to manage all kind of your contacts. Contact segmentation will be an essential aid to build up a valuable dbase of your network contacts, partners, prospects and customers. A single [...]

International women's day 2017 - Let's reflect on the progress made by women in the professional world Each year, International Women’s Day marks a time to step back and reflect on the progress made by women in the professional world – and to take note of changes still to come. I attended a great event for women in business last night and would like to to share the following CRM post with you. It was posted by Insightly, with examples how a CRM can you your business to be organised and more productive. As dynamics in the working world [...]

4 Ways Small Businesses Can Compete Against the Major Competitors This is an interesting article I shared on linkedin and would like to add to my list of resources. It provides very relevant and revealing insights into 4 effective marketing strategies and key take away's for SMB’s against bigger competitors. 1. Niche down Small businesses need to go laser focused on a chosen market segment. Key Takeaway: If you're starting a business in a market that has established competitors, you need to niche down to strive then win it. Dig deeper and find untapped subcategories in your [...]

Wishing you a gifted 2017 A happy you and many happy customers Hoping you had a well deserved break, and are ready to unwrap 2017 ! A new year has begone, and aren't we all challenged by the commitments and changes we would like to bring about? And maybe also a bit scared to make that commitment? Or not sure where to start? For me, 2016 was the year of exploring and learning. The year of 2017 will be the year of building and connecting the dots, [...]

Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. Savvy businesses, in response to the changing model of customer behavior, are eliminating the boundaries between customer facing departments for a smooth customer experience. However...

By linking marketing, sales and service your company can find new ways to use its current resources to boost lead generation efforts, move pipeline and enhance service management while excelling overall customer experience. Take a look at how blending your processes into a single driving machine ensures consistent improvements of your business metrics. Download eBook >>

If you’re ready to improve your sales process, lead scoring is a good place to start. Lead scoring is a sales and marketing methodology that assigns points to and ranks leads to determine their sales-readiness. Lead scoring is used to automate the ranking, grouping, routing and tracking of leads and is designed to ensure your company has a consistent process for lead management. This method of prioritizing leads can be based on interest in your product, demographic information, interaction with your content, and other factors. The higher the score, the more likely a lead is to buy from your [...]

The Future of CRM is Process-Driven: What is more important: data or process? Well, it depends on who you ask.Traditional CRM systems are born data-driven. The user enters information into standard modules that represent data types like accounts, leads, or opportunities, and then figures out the necessary processes later. However, process-driven CRM, while lesser-known, is starting to gain traction in the market; and if the theories it’s based on are correct, the future of CRM could see a great demand for it. Read more:

“Traditional marketing talks at people. Content marketing talks with them,” according to Doug Kessler. Online marketing has evolved with time. Many companies are moving from the conventional setup of marketing and venturing online to target the tech-savvy customer. With mobile phones becoming a vital part of the consumer’s lifestyle, marketing efforts have become increasingly nuanced with specific targets, objectives and value propositions. Businesses are adopting automation tools such as CRM and Marketing Automation software that can put them on the right track. The process of automation is streamlining the sales and marketing process, in addition to measuring their performance. ... read [...]