Press Release

Introducing the Next Generation of Echo: the All-New Amazon Echo and Echo Plus

All-new Echo brings all the features you love about Alexa, now with a
new design, improved sound with Dolby processing, and a lower price—just
$99.99

Echo Plus has a built-in smart home hub to easily connect your smart
devices—set up and start controlling lights, locks, and more in
minutes—just $149.99, with a Philips Hue smart lightbulb included while
supplies last

Routines let you control multiple devices and actions with a single
voice command—for example, simply say, “Alexa, good morning,” and Alexa
will turn on the lights, start your coffee pot, and read the day’s
forecast

SEATTLE--(BUSINESS WIRE)--Sep. 27, 2017--
(NASDAQ: AMZN)—Three years ago, Amazon introduced Echo and Alexa,
offering a new way to interact with technology using just your voice.
Today, Amazon introduced the next generation of Echo: the all-new Echo
with a new design and improved sound for just $99.99, and Echo Plus with
a built-in smart home hub for just $149.99.

“Three years ago we introduced the first Echo, powered by Alexa, with a
goal to fundamentally simplify and improve the way customers interact
with their homes,” said Tom Taylor, Senior Vice President, Amazon Alexa.
“Today, Alexa can make calls, play music in every room, turn on your
lights, and even order you a pizza. But it’s still day one, and today
we’re making Echo and Alexa even better. The all-new Echo and Echo Plus
deliver better sound, all new far-field technology, and new features we
think customers will love.”

All-New Echo—Now with a New Design and Improved Sound to Fit in Every
Room—Just $99.99

New design

With an all-new compact design, Echo fits easily into any room in your
home while delivering next generation far-field performance and improved
room-filling sound. Pick from a variety of shell colors and finishes to
fit into your home’s décor—choices include charcoal, sandstone, heather
gray, oak veneer, walnut veneer, and silver.

Immersive sound

Echo combines an all-new speaker architecture, a dedicated tweeter, a
2.5” down-firing woofer, and Dolby processing to deliver crisp vocals
and dynamic bass throughout the room—all in a smaller design and at an
even more affordable price. Alexa can play music from leading services
like Amazon Music, Pandora, Spotify, iHeartRadio, TuneIn, and more.

Second generation far-field technology

The new Echo uses Amazon’s second generation far-field technology, which
features better wake word processing, improved beamforming technology,
and enhanced noise cancellation. The Echo far-field technology works to
detect the wake word from across the room even in the noisiest parts of
your home.

All-New Echo Plus— Built-In Hub to Easily Set Up and Control Your
Smart Home—Just $149.99

Set up your smart home in minutes

With its built-in smart home hub, Echo Plus makes connecting to
compatible smart home devices easy. Just say, “Alexa, discover my
devices,” and Echo Plus will automatically discover and set up
compatible lights, locks, plugs, switches, and more without the need for
additional hubs or apps. This simple set-up works with a variety of
ZigBee products from leading brands such as Philips Hue, GE, Kwikset,
and more. To help get your smart home started, Amazon customers will
receive a Philips Hue smart lightbulb with the purchase of an Echo Plus
while supplies last.

More powerful audio and better performance

Echo Plus has enhanced 360-degree omni-directional audio, with Dolby
processing, to provide deeper bass and crisper high notes for better
audio clarity. You can play music from Amazon Music, Pandora, Spotify,
iHeartRadio, TuneIn, and more. With Amazon Music, you can search for
music by lyrics, time-period, or let Alexa pick the music for you. Like
the new Echo, Echo Plus features second generation far-field technology
for even better performance.

All new Alexa features

Alexa Routines

Routines allow you to automate a series of customizable actions using a
single voice command of your choice. For example, say, “Alexa, good
night,” and Alexa will turn off the lights, lock the door, and turn off
the TV. You can also create Routines based on the time of day – for
example, you can create a Routine that has Alexa turn on the kitchen
lights, start the coffee maker, and read the weather forecast at 6 a.m.
every weekday and at 9 a.m. every Saturday and Sunday.

Routines are compatible with popular Works with Amazon Alexa lights,
plugs, switches, and door locks from leading brands like TP Link,
Philips Hue, Wemo, and August, and will be available for all Alexa
devices including the all-new Echo, the previous generation Echo, Echo
Dot, Echo Show, and Echo Plus starting next month.

Improved smart home groups

You no longer need to remember the specific name of a smart device or
group of smart devices to control them. Now you can place your Echo and
smart devices into smart home groups, which enables Alexa to act
intelligently on your request, making your interactions with your smart
home more natural and effortless. For example, when you walk into the
kitchen, you can now say to your Echo “Alexa, turn on the lights” rather
than “Alexa, turn on the kitchen overhead lamp.”

This feature will be available on the all-new Echo, the previous
generation Echo, Echo Dot, Echo Show, and Echo Plus starting next month.

Call anyone with Alexa

Four months ago, Amazon introduced Alexa calling and messaging, and
millions of customers have started using the feature. Now, Amazon is
expanding this feature to include support for free outbound calling to
phone numbers within the United States, Canada, and Mexico. Just say
“Alexa, call Mary’s mobile,” and Alexa will call Mary’s mobile phone
from your smartphone’s contact list. Alexa can also dial phone numbers
that you speak to her so that you can reach people or businesses that
aren’t in your contacts. Calls to 911 are not supported. This feature is
available for all Echo, Echo Dot, and Echo Show customers starting today
in the US.

Amazon also introduced Echo Connect, a new Alexa accessory that turns
your Echo into a high quality, hands-free speakerphone for your home
phone line. Echo Connect works with your existing home phone service –
either landline or VoIP. Without touching a single button, ask Alexa to
call anybody from your contact list – when you call, they will see your
home phone number as the caller ID. When someone you know calls your
home phone, Alexa will announce their name from your contacts list—just
ask Alexa to answer to start the conversation.

Echo Connect is easy to set up—simply connect it to your home Wi-Fi
network and home phone jack or VoIP adapter, and use the Alexa app on
your mobile phone to set up Echo Connect. Echo Connect is just $34.99
and will be available later this year.

Echo Buttons introduce new gaming experience with Alexa

Echo Buttons are new devices that deliver ways for customers to play
games with friends and family using Alexa. The buttons illuminate and
can be pressed to trigger a variety of multiplayer and interactive game
experiences. There will be a number of new Echo Button-compatible skills
available this holiday season including Trivial Pursuit from Hasbro, Sounds Fun with Mike Epps,
Buzzer Beater Basketball Trivia with Karl-Anthony Towns, Fourth Down
Football Trivia with Philip Rivers, Full Count Baseball Trivia with
Buster Posey from Ground Control, as well as Beat the Intro from
Musicplode. Echo Buttons will come in a two-pack, priced at $19.99, and
will arrive in time for the holidays in the US, UK, and Germany. Echo
Buttons are the first of many Alexa Gadgets, a new collection of
accessories that enable fun and playful Alexa experiences. Sign up at https://www.amazon.com/AlexaGadgets
to receive notifications and updates when Echo Buttons are available for
purchase.

Now over 25,000 Alexa skills and new multi-player games

Tens of thousands of developers are building skills for Alexa using the
Alexa Skills Kit, and today there are over 25,000 third party skills
available for Alexa. Skills add even more capabilities like ordering a
pizza, requesting a ride, tracking your fitness, controlling your TV,
and more.

Pricing and Availability

The all-new Echo is just $99.99. It is available for pre-order starting
today at www.amazon.com/echo
and will start shipping next month.

Echo Plus is just $149.99. It is available for pre-order starting today
at www.amazon.com/echoplus
and will start shipping next month. To help get your smart home started,
Amazon customers will receive Philips Hue smart lightbulb with every
purchase of an Echo Plus while supplies last.

Amazon also today introduced the all-new Echo Spot which features a
stylish, compact design with a screen so Alexa can show you things for
just $129.99; and the all-new Amazon Fire TV with 4K and HDR for just
$69.99.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.

The Echo Buttons have not been authorized as required by the rules of
the Federal Communications Commission. This device is not, and may not
be, offered for sale or lease, or sold or leased, until authorization is
obtained.