The Brand Equity Most Trusted Brands survey identifies brands that have won that most special attribute — the consumer's trust. The latest edition of Most Trusted Brands has more than its share of surprises; and that's not just because of the ups, downs and in-betweens in the ranks.

We made the survey more geographically representative, visiting previously ignored markets like Patna, Indore and Vijayawada. We evaluated trust basis a statement that every marketer wants the answer to: "I would always recommend this brand to my family and friends."

Here is a look at the top 10 brands zone wise in this year's Most Trusted Brands 2012 survey.