Sam Frost woke up with a massive pimple and she's not being shy about it.

It’s a truth universally acknowledged that the day you have something important on, you’ll wake up with a monster pimple. Unfortunately it’s a rule that proved true for Sam Frost today.

Over the past few days, a pimple had been brewing on the radio host’s forehead. As of last night it developed into the “horn” stage – just in time for the new promotional shoot for radio show Rove and Sam.

But while most of us would feverishly style our hair over it, slather it in concealer and potentially just stay in doors all day, the 26 year year old took a much more sensible – and refreshing – approach.

Rather than shy away, she embraced it, even going so far as to post a tribute on her Instagram story.

Image: Instagram

"I'm actually growing a horn. #SoHot #Pimples for days," she wrote.

"Love you" she wrote on a close up shot of the pimple.

Image: Instagram

The next morning, her 'horn' was the subject of many jokes on air, including a video shared on the Rove and Sam Instagram page, which Frost reposted.

In it, her co-host Rove McManus' finger can be seeing slowly approaching the pimple before "beeping" like a big red button.