Unique promotion heralds ‘Billy Elliot’ run at Proctors

Proctor's employees dance in tutu's, including students from Northeast Ballet as they were promoting "Billy Elliot the Musical" in front of Proctor's on Wednesday morning. Proctor's Marketing Director, Richard Lovrich, center, seen in finale' with dancers Miki Ebert, Alicia Hueteau, Michela Semenza and Abbie Stasior.

As cars drove past Proctors on Wednesday afternoon, something may have seemed out of the ordinary. Members of the Proctors staff, along with a small number of dancers from Northeast Ballet, were standing in front of the theater wearing tutus to promote the upcoming show, “Billy Elliot the Musical.” “Today is awareness of the show obviously, but also celebrating the Billy Elliot character and his search for his dream,” said Richard Lovrich, Proctors’ marketing director, ...

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