Secret 17: A Recipe for Making Something Special

Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business.

While it’s probably easier in the short run to go with the mainstream flow, to me (and I think most everyone at Zingerman’s) it’s a lot less rewarding in the long term. If you’re going to do something, make it memorable. Here are 10 things anyone can do to help make their business a place that people remember, actively seek out, and bring friends and family to visit.