: a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.

: someone or something (such as a country) that guides or gives hope to others.

This term is fitting for Pharos’s next generation of Mindful Print Solutions (its new definition of MPS). InfoTrends recently spoke with Pharos President Keith Nickoloff, CEO Kevin Pickhardt, and CTO Fred Schempp to discuss the release of this new offering. Pharos sees this product as “the next evolution” of its user-driven strategy. Mr. Nickoloff continued to emphasize that “devices don’t print, people do.” Looking at printing from that perspective, it starts to make sense how an analytics-based solution like Beacon can help organizations make smarter and more cost-effective printing decisions. Like a beacon, the solution can help guide users on a new path.