Geoffrey Jones, Author of Beauty Imagined, Part 1

In his new book Beauty Imagined, Professor Geoffrey Jones provides the first authoritative history of the global beauty industry, from its emergence in the 19th century to the present day. His book shows how successive generations of entrepreneurs created companies and built brands that shaped perceptions of beauty. These firms not only democratized access to beauty products, once the privilege of elites, but also defined the gender and ethnic perceptions of beauty, and its association with a handful of cities, notably Paris and later New York.