João is the CEO and co-founder at James, a data science company headquartered in New York with a European operation in Lisbon. João has a Master in management with a major in Strategy from the Nova SBE, during his academic life he attended the PhD program in statistics and econometrics at Nova IMS.

Before founding James, he worked at a leading insurance company in Portugal, where he was responsible to lead projects in predictive analytics, namely projects to model next best offer, churn and client segmentation.

At James, he is focused on applying Machine Learning and AI to solve credit industry problems. The company was awarded the best Fintech in Europe in 2016 and is currently part of the few companies distinguished by Mastercard Start Path.