The flu marketing campaign will launch 8 October and run until 31 October. The campaign will consist of TV, radio and digital (social and display) advertising supported by search and partnership activity. It will target pregnant women, parents of children aged 2 and 3 years old and adults with underlying health conditions.

These groups are at particular risk from flu and vaccination is still the best protection we have against an unpredictable virus. That’s why the flu vaccine is free – because eligible groups really need it.

For most children, the flu vaccine is not an injection, just a quick and easy nasal spray. Children aged 2 and 3 receive the vaccine through their GP and children in reception and school years 1, 2, 3, 4 and 5 receive it in school.

If you have a child who is of the eligible age, make sure you sign the consent form allowing them to have the flu vaccine at school.

If you are eligible for the flu vaccine, get it now – it’s free because you need it. Contact your general practice, pharmacist or midwife to get it.