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Inspecting Interactions: The No Interface Paradigm

Golden Krishna may now be at one of the most customer-centric brands out there (Zappos), but for years he has been thinking about innovative UX. From Cooper to Samsung, and now Zappos, Golden has focused on designing truly delightful, forward-thinking experiences.

Through his research, Golden has developed the much-discussed “No Interface” concept. As he puts it, “…the interface isn’t the end goal. It’s often…a burden along the way.”

In the one-on-one interview with Colin O’Neill of Connective DX, Golden discusses the implications of rethinking interfaces, pushing boundaries, and looking beyond creating products at Zappos Labs. Watch the video to catch a sneak peek at Golden’s upcoming book, The Best Interface is No Interface, and his Delight 2014 keynote talk:

For years, Designer Golden Krishna has been behind the scenes, solving technology problems for companies from startups to Fortune 50. He’s currently a Senior UX Designer at Zappos Labs, where he works in a small group dedicated to creating new, delightful experiences for Zappos. Previously, he worked at a Samsung innovation lab, designing and building the near future of consumer electronics. He began his career working at the world-renowned design consultancy Cooper in San Francisco.

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Delight is hosted by the team at Connective DX, where we design and build great digital experiences. We enable our clients to see their business from the outside in, and we build that insight into the systems we develop and stories we tell. We serve clients globally from our offices in Portland, OR and Boston, MA. We’re digital specialists, working at the intersection of strategy, design, technology, and digital enablement. Founded in 1997 we've been lucky to partner with great organizations such as Columbia Sportswear, OHSU, Harvard University and many more.