Ørsted: Magnetic Fashion Show Concept

A lot of iconography in goth culture comes from magnetism. Joy Division's 'Unknown Pleasures' cover is a recording of a pulsar, Bauhaus' 'The Sky's Gone Out' cover is a coronal ejection.

We took iconography of magnetism and tied them to models' movements. As models move on the catwalk, the walls around them light up with magnetic fields. As they move by a wall of televisions, all of the televisions get magnetised using magnets connected to motors.