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Selling your home

It's a serious business selling your home and we think it is therefore imperative that you appoint the right
agent to promote your property, so as protect your interests and to achieve the best possible result.

As a local and independent estate agent, our primary concern is that our customers are delighted with our service.
You can rest assured that Berkeleys will take care of your move from start to finish, with an unrivalled, diligent
and professional approach and secure in the knowledge that we are totally committed to delivering the results you
expect. When you become a Berkeleys customer you will benefit from everything set out below;

Our London network

We have our own London office, in Notting Hill Gate, from where we distribute in-house marketing
collateral and magazines relating to properties in BH13 and BH14 to the London audience, as well as being able to
meet with prospective purchasers to discuss the area.

Prime high street location

Our refurbished, triple-fronted, office is ideally located, with a public car park immediately opposite and has the
largest window display of properties in Canford Cliffs. Its strong presence means it is an eye-catcher for everyone
walking past.

Selling homes 7 days a week

Our experienced staff are available 7 days a week to maximise viewing opportunities and to ensure your property
receives optimum exposure at any time requested by our buyers.

Your property brochure

We put more effort into producing higher quality marketing material because first impressions count. All our property
particulars are produced in-house to superior standards giving comprehensive, clear and accurate colourful
representations, including detailed floor plans.

Our brochures really stand out from the crowd and are both informative
and appealing to customers. In short, everything your potential buyer will need to know about your property is contained
in one impressive package.

Local advertising

It's a well-known fact that over 70% of people who sell their home move within c. 3 miles of the same area. We regularly
advertise in local press including Society, House and Compass magazine.

In addition to monthly newsletters published and distributed to residents locally, as well as occasional, more detailed analyses
of the characteristics of the local property market, we produce our own lifestyle magazine – BerkeleysLife - distributed widely.
We also host property events in London to attract more international buyers and investors.

What does this mean for you? It means that your property is seen by more people, more of the time. Our adverts follow the
distinctive look of our premium Berkeleys brand and we always take appropriate advertising space so that our details
feature large images and clear, concise property details, meaning that they really stand out from the crowd – crucial in
this busy, saturated market.

Property PR

Our in-house press office generates regular Berkeleys property for sale coverage online and in print through media including
The Telegraph, The Times and The Sunday Times to name but a few.

Berkeleys also actively promotes the highlights of living a coastal lifestyle in Poole, Dorset. We really do ignite buyer
interest globally, but focus on homes for sale locally when you choose Berkeleys.

Our website nets more exposure for your property

Did you know that more than 90% of all property searches are initiated on the Internet. www berkeleys.com. is one
of the main sources of enquiries that we receive, and gets thousands of hits every month. We carefully create online profiles
for your property that reflect every bit of the quality of our printed material and gives visitors to our website a broad
range of information and images of your property. Having your property featured on www.berkeleys.com means that you'll get
national and global advertising, 24 hours a day. We’re also using all the main property portals like Rightmove and Primelocation.

Pro-active selling

Once you have instructed us, we will prepare the particulars of your property and, once you’ve approved them, we'll send
them out on your behalf by email and / or by post. We'll organise a window display for you; put up a For Sale board; register
your property on www.berkeleys.com and place a carefully prepared advertisement in the earliest edition of local press we can.
Your property will continue to be advertised in this way regardless of how long it's been on the market. You can be sure that
we will do everything we possibly can to sell your property. And we’re always at the end of the phone for any queries you may have.

We immediately start cross-referencing the many buyers already on our books to search for possible
matches with your property. We'll then call and email all the suitable candidates to encourage them to view your property.

Accompanied viewings with constructive feedback

It's our job to sell your house for you; so why not let us shoulder the responsibility of carrying out viewings on your
property? Viewings are time-consuming and take a good deal of energy to perform well. Having done literally thousands of viewings,
we know exactly how best to promote the features of your home and how best to compare them with the rest of the market. It's common
knowledge that buyers can feel uncomfortable with vendors present at viewings – at least on the first occasion, in our experience -
as they feel they can't be honest and open about what they are really looking for in a property. So take some time out and do
something you enjoy whilst we do our job. We'll feed back every comment made on your property as quickly as possible.

Regular updates

Communication is everything and we understand that there's nothing more frustrating than developments occurring without your knowing
what's going on with the sale of your home.

That's why we keep in constant contact with you: to let you know up-to-the minute news regarding the status of your property. You
can be sure that you’re constantly in our thoughts, and we’re always discussing new strategies in house on how to improve our
selling methods. In the unlikely event that your property is simply not selling, we'll be more than happy to arrange a meeting to discuss
further marketing opportunities with you.

Unrivalled experience and advice

It takes skill and expertise to negotiate a sale successfully through to completion. We will regularly maintain contact with everyone
involved in the process from solicitors to the other agents involved, checking the chain both up and down. We will monitor the process
closely from offer to completion. More importantly, we will report every development back to you. Our expertise and experience comes in
to play here as we instinctively know what should happen and when. Our team will keep you regularly updated every step of the way.

No tied sole agency agreements

We don't believe in tying our customers into long contractual agreements. We are confident in keeping our clients through good service
not unscrupulous contracts.

Professionalism and how we are regulated (trust and confidence)

We are regulated by the industry’s leading supervisory body, the RICS, which makes us a trusted name to do business with.