Super League steps up Social Media presence with Twitter hashtags

At the beginning of February the RFL announced team and match specific Twitter hashtags in time for the new Super League season.

The hashtags are designed to improve discussions on Twitter between rugby league fans attending matches or watching them live on Sky Sports. All 14 Super League teams have been assigned a specific hash tag and each match will have its own unique hashtag.

The initiative by the RFL is a borrowed idea from their Australian counterparts in the NRL, which itself was copied from the AFL.

Super League specific hashtags were introduced towards the end of last season following a campaign led by fans with backing from rugby league newspaper League Express. However, in response the RFL released their own hashtags which led to confusion amongst fans over which hashtag to use.

This season both League Express and the RFL are using the same hashtags and the early signs would suggest that fans are taking to the idea.

The game specific hashtags have been a success in Australia with NRL games trending regularly worldwide. With a smaller audience and fanbase in the UK, the RFL will be hoping for similar success with their own match specific hashtags.

If you are rugby league fan and follow any of the UK teams then make sure you are using using these;

About author

Niall is an experienced writer of online content, filming and editing video content as well as producing podcasts. He has worked as an intern for Goal.com and contributed to the award winning football website In bed With Maradona amongst others. He is currently studying his final year as a BA Multi Platform Journalism student where he is writing his dissertation on how social media has changed football.
Follow Niall on Twitter: @NiallMcglone

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