About Pet Stop

Pet Stop Dog Fence History

Glance over the highlights below and you’ll see a few of the many features that have helped build the Pet Stop reputation as “the pet-friendly choice.” But we happen to believe we’re pretty doggone owner-friendly, too.

1989

Two entrepreneurs named Bob Slattery and Bob Wolfe, the founders of ReachUSA® and ValPak of Cincinnati®, saw a genuine opportunity to make something better, an entirely different kind of pet fencing product. Together, they engineered a pet fencing model that improved upon the existing technology by incorporating a variety of dynamic new features.

1993 to 1994

Introduced a revolutionary new pet-fence that incorporated a number of industry-changing technologies including:

Zapp AlertⓇ, a warning system signaling a lightning strike or wire break

2001

Pet Stop was joined by John Purtell, perhaps the most accomplished executive in the business. John founded the Invisible Fence® Company in 1976, managing its dynamic growth throughout the ’70s and ’80s from a start-up into the largest pet containment organization in the industry.

2002

The Elite Receiver — the smallest, lightest, and most customizable collar in the industry

2006

The UltraEliteⓇ Series 2 — the industry’s first universal receiver collar, programmable to work on any brand of pet-fence

GentleSteps™ — a safe and gentle way to gradually train a dog to a Pet Stop system

Pet Stop® and Perimeter Technologies® are not associated with Invisible Fence®, Dog Guard®, Dog Watch® or PetSafe®. These trademarks are the property of their respective owners.

The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.