A few days ago I’ve been granted access in one of my accounts to the newÂ Search Analytics Report on Google Webmaster Tools. Previously named Google Search impact, this is gradually rolling out to random webmasters.

I didn’t know about the Alpha and when I first saw the report, first reaction was cursing. This is because what you’ll see on the first glimpse, is that you no longer have access to all the keywords but only to the top 999. While this might not seem like a big problem, in fact it is. After Google restricted access to keywords in all the analytic tools, I found refuge on the GWT reports and found the data there to be more efficient. WasÂ more efficient, because you had access to all the keywords your website was ranking for and was a very good way to plan an optimization strategy on important keywords placed on page 2.