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Thank you for helping us celebrate Indies First!

“Bookstores are not just for selling books, they are community spaces, we need them more than we give credit to. Let's connect with our community, our neighbors, booksellers are heroes and on the 25th of November let that be known.”

Jason ReynoldsIndies First Spokesperson

What is Indies First?

Indies First, held on Small Business Saturday, brings together authors, readers, and publishers in support of independent bookstores. Authors and local celebrities volunteer at events across the country. Indies First and Small Business Saturday are being held this year on November 25, a day which is dedicated to supporting the local businesses that help communities thrive.

Share Your Love and Shop Small.

In 2010, American Express encouraged small business owners to take charge of the day they called Small Business Saturday. Now a nationwide movement, Small Business Saturday and American Express are proud to support Indies First and independent bookstores across the country.