I don't even know how to feel about this one, rappers releasing search engines? maybe its not him thou...maybe whoever it is, is using him as the public figure for exposure who knows interesting none the less.

MC Hammer is actually a pretty prolific entrepreneur. But what he is describing is more of a feature than a complete solution. And there is the adoption problem... other search engines have come along but gained zero traction. Nobody can unseat the big G.

I've wondered quite a bit about the marketability of "niche" search engines. Specifically hip hop/rap. Instead of Google, what if there was a Wizzle or Hizzizzle, and it brought up new hip hop, upcoming hip hop, articles, etc. on the screen when you search for something like "Nicki Minaj" etc., in a funky non-conformist way. Its the only way I can think of that you could compete and steal market share from Google, by winning a culture war.

Then again, maybe the time is right for something like MC Hammer's idea. I have some sites where I get almost as much traffic from Yandex as I do from Google. Yandex. Who woulda thought.

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