SwapWay.com

Within the past year I acquired the domain SwapWay.com. I just happened to come across it and liked it’s potential so I grabbed it. The name gives the impression of some sort of trading site so at the moment I am comtemplating that. However, I am open to any ideas. Do you have anything in mind?
Name Recognition:
I have come across numerous trading sites in my searches, but there are none marketed well enough to dominate the market (*Maybe this is a clue that there is no market whatsoever). Personally, I think SwapWay is a marketable name that is easily remembered. Would you...