Tag Archives: john mueller

When you think of fast food, your mind may revert to an image of McDonald’s. When someone mentions shoe brands, you may immediately think of Nike. Why is this? Through brand awareness, these companies have brought an unparalleled level of exposure to their products. In short, they’ve been seen so many times by so many people that consumers immediately think of their brand. This is one facet of internet marketing that is quite often overlooked. Granted, the way Nike and McDonald’s approaches brand awareness is not the same as the owner of a newly-launched website necessarily would. However, there are ...