How Non-Profits can use Facebook successfully

Using Facebook, Non-Profits can generate Awareness and Raise Funds

While non-profits may not allocate extra funds to stakeholders, charitable organizations still have a bottom line — to spread their message and accomplish their mission. To do this, strategic planning, which includes digital outreach, is involved. That’s why a growing number of non-profits are using social media to draw attention to their goals.

And what better way to start with Facebook, the undisputed leader of the social media space as the medium of choice. It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting rather than expecting users to find you.

It serves the need of sensitizing vast sections of the population with the issue your organization holds so close its heart. Help everyone throughout the world be a part of the great cause each of the non profits support and believe in so passionately.

If your nonprofit has video content, podcasts, interviews, or documents just languishing on your desktop, creating a presence on Facebook provides an easy way to upload these types of media, without spending the time or resources required for updating your own Web site.

It can allow organizations to plug into an existing audience of organizations that have opted into similar interest groups. It can also help organizations collaborate, connect easily, and increase their network of volunteer and supporters.

Facebook gives organizations a venue to quickly broadcast a message to a large list without getting blacklisted by an Internet service provider (ISP) or having their message get caught in a spam filter. In addition, the event-posting capabilities allow organizations to advertise upcoming events easily and efficiently.

The top ways to make it work for your non profit:

Inspire Direct Action! : Social-friendly applications Tweet4Good, SixDegrees and even PayPal make accepting on-the-spot donations easy for non-profits and mission-driven organizations. Make it easy for people who want to give, and put one of these tools to use now

Monitor & Engage : Facebook Social Ads tap into the incredible treasure trove of information people publish about themselves. It’s easily the most valuable marketing database on Earth – Microsoft invested $240 million for a 1.6% stake in Facebook. Use a publishing and analytics solution that heps you optimize on the time and frequency of your messages.

Crowd sourcing : Ask your users and leverage on the millions of ideas from the users. Ask for new strategies, ways to raise fund or even a tagline. Build on each other’s creativity in an unpredictably powerful way.

Now that you have kick started your awesome facebook page to support your cause; it’s time for some expert and professional service to truly unleash the power of social media for your organization. We at ObjectiveMarketer have helped Non-Profits like Ashoka.org and many others in their endeavor to increase public awareness and involvement, by using revolutionary social networking solutions to all your social media marketing needs. Sign up now for a Free trial or write to us at info@objectivemarketer.com to find out about the discount rates we offer for Non-Profits and how ObjectiveMarketer can be of service to your non-profit.