Off The BallIreland's most popular sports show and winner of a record nine PPI radio awards hosted by Ger Gilroy, Kevin Kilbane and Joe Molloy. Monday to Thursday from 7pm - 10pm, Fridays from 7pm - 9pm, Saturdays from 1pm - 6pm and Sundays from 12pm - 6pm.

BUSINESS AND TECH NEWS

BUSINESS AND TECH NEWS

Lego brand is more powerful than Google

Lightsabres and blasters from the 'Star Wars' franchise are part of the problem, the researchers claim [Lego]

15:00 1 Feb 2017
Craig Fitzpatrick
15:00 Wednesday 1 February 2017

Lego has replaced Disney as the most powerful brand in the world, according to Brand Finance, as licensing deals with franchises such as Batman, Harry Potter and Star Wars see it replace Disney at the top.

It fended off competition from Google, Nike, Ferrari and Visa on this year's list, with the fact that many of Disney's biggest blockbusters last year were produced by sub-brands (Lucasfilm's Star Wars: Rogue One, for example) cited as the reason for it tumbling out of the top 5.

The world's most valuable

When it comes to the most valuable brands overall, Google is king. The search engine giant overtook Apple in this year's headline rankings, with Brand Finance factoring in brand loyalty, familiarity, power corporate reputation and marketing investment when they create the Global 500.

Google is now worth $109 billion, adding $21bn to its value and 20% to its advertising revenue over the past year alone to hit pole position for the first time since 2011.

Off The Ball

Ireland's most popular sports show and winner of a record nine PPI radio awards hosted by Ger Gilroy, Kevin Kilbane and Joe Molloy. Monday to Thursday from 7pm - 10pm, Fridays from 7pm - 9pm, Saturdays from 1pm - 6pm and Sundays from 12pm - 6pm.