Re: donuts, risk taking, & being irreplaceable

Adam has a chat with Bob Purcell, former CEO of Dunkin' Donuts, Noah's Bagels, E-LOAN, and 100% Pure (just to name a few). Adam and Bob talk about the development of the "Time to make the donuts" campaign, the need to take risks in order to rise above marketing static, and how to build value to make yourself irreplaceable.

Re:Traction is an event where gifted speakers, industry illuminati, and mischievous makers show up and share ideas, experiences, and occasionally wisdom. It is hosted by Traction at their second office (T2) in the heart of San Francisco.