Sears Uses The ‘F’ Word, As In ‘Black Friday’

Many of us — whether we’re sales associates, merchants, store managers, shoppers, or retail reporters — have only just now fully recovered from Black Friday.

But just when we thought we were out, Sears is pulling us back in.

The No. 2 majap chain has slated a two-day “Spring It On Black Friday” sales event for April 22-23 that includes discounts on lawn mowers, mattresses, outdoor furniture, tools, and kitchen appliances.

The chain will also hold a private pre-sale sale for Shop Your Way loyalty club members on April 17.

The promotion is intended to highlight the expansion of Sears’ “Meet With An Expert” scheduling service — which allows customers to book in-store appointments online with appliance consultants — to lawn and garden as well.