Title: Reed Exhibitions Launches in-cosmetics Brasil

Reed Exhibitions has announced the launch of in-cosmetics Brasil, the first exhibition in South America focussing exclusively on personal care ingredients. in-cosmetics Brasil will take place at the World Trade Centre in São Paulo from Sept. 9-10, 2014.

The event has received overwhelming support since it was announced to exhibitors at in-cosmetics in Paris last month. With over 90 exhibitors already placed on the floorplan, it is set to bring local R&D professionals face-to-face with the largest ever gathering of raw materials and ingredients suppliers in the region.

Beauty product sales in Brazil hit US $42 billion in 2012; over the past 17 years, the Brazilian cosmetics and fragrance industry has experienced annual average growth of 10%, putting it on a pace to overtake Japan as the world’s second-largest beauty market within a few years. For many companies already exhibiting at the in-cosmetics flagship event in Europe and in-cosmetics Asia, the new in-cosmetics Brasil show is the ideal platform to access and capitalize on this lucrative and fast-growing market.

Lucy Gillam, exhibition director commented, “The enormously positive response to in-cosmetics Brasil shows the demand for an event that focuses exclusively on cosmetic and personal care ingredients. International suppliers such as BASF, Croda and Merck, Brazilian suppliers such as Beraca, Chemyunion and Oxiteno and local distributors such as Dinaco, Ion, M.Cassab and quantiQ have already confirmed – Latin American R&D professionals visiting this show will find the widest range of innovative ingredients on display. Exhibitors will also present market-leading Innovation Seminars to communicate the latest product developments and technologies."

Ulisses Sabara, president of Beraca, commented, “We are very glad to hear the good news that in-cosmetics is launching in South America/Brazil in 2014. I’ve been attending this world-class exhibition since the early 90s, and Beraca was the pioneering Brazilian company exhibiting at in-cosmetics since 2007. It will be a pleasure to have and participate at in-cosmetics Brazil, now at home!”

Rebecca Morton, marketing manager of US exhibitor TRI-K Industries added, “We are thrilled to hear about the latest addition to the in-cosmetics portfolio. Due to our continued growth in Latin America, TRI-K recently opened a regional office in São Paulo, Brazil and we are looking forward to participating in in-cosmetics Brasil 2014”.

The collaboration with the Brazilian Association of the Cosmetic Toiletry and Fragrance Industry (ABIHPEC) is a further sign of the strong local support for the event and will guarantee access to over 2,300 Brazilian cosmetics manufacturers. João Carlos Basilio, ABIHPEC’s president commented, “ABIHPEC works for the strengthening of the Brazilian market and consolidation of these industries in the international market. in-cosmetics Brasil will have all the support of ABIHPEC, in order to have a great event.”

Lucy Gillam added, “We are very excited to be working with such an influential and outward-looking association as ABIHPEC. This partnership demonstrates our commitment to working with a strong local partner, reaching out to their members and sharing insights and expertise that will be beneficial for the show’s future and all its stakeholders.”

In addition to Brazilian brands, in-cosmetics Brasil will also target selected buyers and senior R&D professionals from other key Latin American markets, particularly Columbia, Venezuela, Argentina and Peru.