Water is Life Creates Print Ads for Kenya Bucket List

Charity Org Features Scenes from Four-Year-Old's Bucket List

Published on Dec 03, 2013

Editor's Pick

Earlier this year, charity org Water is Life told us the tale of Nkaitole, a four-year-old Maasai boy who happens to have something no kid should -- a bucket list. That's because unsafe drinking water kills kids as young as five in sub-saharan Africa. DDB now launches a new series of print ads featuring scenes from Nkaitole's bucket list, which included flying and seeing the ocean. The ads feature photographs, along with a paragraph of copy that details his experience.