This video will be your first stop on the road to learning real estate lead generation. We’ll cover what lead generation means for the real estate industry, what methods you can employ, and how you can use your BoomTown website to generate leads. Wrapped up in one, nice package, you’ll have a great starting point for your business (all under 2 minutes).

If you’re a BoomTown user with a question about this video, please contact Support.

True or false: Your BoomTown site will generate leads all on it’s own, without any additional marketing effort or spend. If you answered true, then I’m especially glad you found this video, because the answer is false- so pay close attention! Lead generation, or lead gen, is an important piece of your business. And while having a BoomTown site will help to capture leads, it is unfortunately not a magic bullet to actually generate them.

Just like any other site on the web, if people don’t know your BoomTown site exists they won’t know to visit it and ultimately register as a lead. So, what do you need to do to generate these leads and drive traffic? While there are lots of options, I will give a big picture overview to get you started.

Lead gen methods can be categorized into two buckets- online and offline. Online methods include things like paid search, or PPC, Zillow, social media, and SEO or search engine optimization, which will involve adding original content to your site. Offline will encompass the more traditional avenues, like mailers, radio, or print ads. No matter what route you decide to go, make sure you are tracking your marketing ROI!

Keep in mind the differences in the types of leads each method will produce, and check out two of our other videos that dive into more details about your online and offline options. Then, schedule some time to chat with your success manager about what will be best for you.