UNITED STATES

USA's Most Wanted:
(dishwasher size)

USA's Least Wanted:
(paperback size)

Survey Notes

The survey was conducted by Marttila & Kiley, Inc. of Boston, between
December 10 and December 21, 1993. 1001 adult Americas residing in the 48
contiguous states were interviewed by telephone by trained professionals. The
typical interview took 24 minutes to complete. Respondents were selected from
all American households using a random probability sampling prcedure which
included unlisted phone numbers. The sample was stratified according to state.
Gender quotas were observed, so the final sample is 53 percent female and 47 percent male.

To a surprising extent, the public tends to agree on what it like to see in a work
of art. Americans generally tend to prefer, for instance, traditional styles over
more modern designs; they also express a strong preference for paintings that
depict landscapes or similar outdoor scenes. In addition, most Americans tend to favor
artists known for a realistic style over those whose artworks are more abstract or modernistic.

Americans who take a more active interest in the visual arts tend to be less
definitive in matters of taste, and to welcome a greater diversity of artistic styles.
As a general rule, Americans who might be expected to have a more detailed knowledge
of art - those who visit an art museum with some regularity, as well as those with a higher
level of academic attainment and those who are more affluent - appear to be less
set in their views about what consitutes "good art." These Americans are, for instance, noticeably
less likely to express a firm preference for a particular type of painting or school of
art, and more likely to say that their opinion of a given artwork depends on more than
one given factor.