COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com),
a leading technology enabled, data driven customer relationship
marketing (CRM) firm and the nation’s largest privately held agency,
announces the appointment of Andrew Hoeberichts to senior vice president
and practice leader of Merkle’s Travel, Media and Entertainment
practice. In this role, Hoeberichts will focus on articulating how
Merkle’s unique blend of data, analytic and technical expertise will
enable the agency’s clients within those sectors to address today’s
marketing challenges. By building a holistic view of the customer and
leveraging Merkle’s Connected CRM (cCRM)™ solutions, Merkle can drive
measurable business outcomes and create competitive advantage for its
clients.

“Merkle is on the front lines of the data-driven marketing evolution. In
today’s market, there is no one better equipped to redefine how
marketers build trust-based and interactive experiences with their
customers,” said Hoeberichts. “I am excited to join the Merkle team and
help write the next chapter on the relationship between brands and their
consumers.”

Andrew Hoeberichts is a seasoned executive with over 20 years of
integrated marketing experience, working with a broad spectrum of
clients including: Disney Parks and Resorts, Virgin America, Sony
Computer Entertainment America (SCEA), ESPN, Disney Cruise Lines and
Dish Network. Andrew joins Merkle from Carat, one of the world’s leading
media agencies and part of the Dentsu global agency network, where he
was SVP, Managing Director of Carat San Francisco. Andrew was
responsible for the delivery of strategic account services in addition
to playing a leadership role in the evolution of Aegis Media’s digital
media trading desk, emerging programmatic video and mobile capabilities.
Prior to Carat, Andrew spent five years with Digitas|Modem Media where
he was vice president, director of strategy.

“Andrew’s deep knowledge of digital and CRM in the Travel and Media
industries, along with his track record of success in business
development, will be a tremendous asset to us in this high-potential
market,” said John Lee, executive vice president, vertical markets for
Merkle. “Andrew will be an asset to Merkle as we continue to develop
this practice and build long-lasting, strategic relationships with our
clients.”

About Merkle

Merkle, a technology enabled, data driven customer relationship
marketing (CRM) firm, is the nation’s largest privately-held agency. For
more than 25 years, Fortune 1000 companies and leading nonprofit
organizations have partnered with Merkle to maximize the value of their
customer portfolios. By combining a complete range of marketing,
technical, analytical and creative disciplines, Merkle works with
clients to design, execute and evaluate connected CRM programs. With
more than 2,000 employees, the privately held corporation is
headquartered in Columbia, Maryland with additional offices in Boston;
Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale, NJ;
Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and Shanghai.
For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.