New whey protein goes soft on tough snack bars

Arla Foods Ingredients has cracked the problem of hard protein bars with a new whey protein solution that stays soft​ for at least a year.

Nearly half of US consumers (45%) purchased a high-protein​ bar in the past month, according to research[1]​. However, due to textural deterioration during shelf life – a common issue with high-protein snack bars – it’s likely that many of the bars had lost their soft and chewy texture by the time they were eaten.

To address this challenge Arla Foods Ingredients has developed Nutrilac®​ PB-8420, a whey protein that ensures protein bars retain an indulgent cohesive (chewy) texture for 12 months​ or more in ambient storage conditions. Furthermore, the ingredient is all-natural and derived from cows’ milk – helping to keep the recipe simple and ensure consumer demand for clean and clear labels​ is met.

To showcase the new protein solution, Arla Foods Ingredients has created a 28%​-protein apple & coconut protein bar concept that is the perfect blueprint for sports nutrition applications. The bar will be unveiled on Arla Foods Ingredients’ booth 4447​ at IFT17 Food Expo in Las Vegas (26-28 June 2017).