Excuse Me, Monteith's, There's a Twig in My Cider

Colenso BBDO Pulls Off a Clever Stunt for New Zealand Beverage Company

Published on March 23, 2012.

When consumers find a dead mouse or body part inside their food, it generally causes a lot of noise on TV, online and in social media. That got Colenso BBDO thinking about how they could get such attention for their client, New Zealand cider company Monteith's.

In a stunt for the ages, the agency put a few twigs inside boxes of cider, and waited for the customer complaints to start pouring in.

Once enough buzz was achieved, the company issued an apology: Sorry about the twigs, folks. But that 's what happens when the fruit in Monteith's cider comes from a tree, not a can.