Promo Lions, which has been renamed Promo and Activation Lions this year, was another category that saw ‘highest-ever’ number of entries sent from India. There were 103 Promo and Activation entries sent this year, which is a substantial high from the 47 entries sent in 2009, 30 sent in 2008, and 31 sent in 2007.

However, only two pieces of work have made it to the Promo and Activation Lions shortlist. These include the work titled ‘Meltdown’ from Ogilvy & Mather India, done for Aicmed.

Bates 141’s entry, titled ‘Stolen Signature’, for India Anti Virus has also made it to the shortlist.

The Promo and Activation Lions Jury President this year is Tina Manikas, Global Retail and Promotions Officer, DraftFCB. The jury also includes Vijay Singh, CEO and MD, 141 Sercon.