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10 things you should know about SEO – part 2

Not optimising your website is like printing promotional leaflets and leaving them on your sideboard

Here’s the second part of the ten points to help you get a better understanding of SEO.

6. Your keywords actually matter

You can’t pick keywords out of nowhere and choose them to be the ones you’d like to rank for. Some keywords are worthless and this is worth remembering when you hear those magic words “we can get you to page one of Google for your search terms”. Your search terms might not be the right search terms and generally you pay an SEO company to find the right search terms for your products but make sure they don’t use uncompetitive ones as it’s easy to get you to page one for those but you won’t get much business from them.

If you haven’t properly researched your keywords then there’s a good chance that some of them, or even all of them, might be word or phrases that nobody’s searching for. Equally some of them might be so competitive they are unachievable or won’t convert and deliver a return on investment for you, which is what you are ideally after. Ranking means nothing unless the keywords you use convert into customers. The worst case scenario though, is that you haven’t even thought about keywords on your website.

7. [Click Here] is never good anchor text

This is something I see a lot on websites. If you know what the terms or keywords that will convert for you are, use them. “Click here” is not SEO friendly anchor text.

8. Your rankings don’t tell the whole story

Where you appear on the page i.e. your ranking on a search engine is important. It is quite often what you are paying your SEO consultant for. Saying that, there are other measurements of your website’s performance that you might want to look at as well.

Such as:

Increased Conversions

Time Spent on Site

Visibility

Brand Sentiment

You should be able to see the whole picture not just one tiny viewpoint.

9. It’s not all about you

Sorting out the search engine optimisation on your website is more about your customer than it is about you. You are making it easier for you customer to fulfill their objectives and aims. Give them benefit driven text as well, whichtells your prospective clients what you can do for them rather than telling them all about you and you should get a better conversion rate.

10. In 2012, it’s not whether you’ll invest in SEO, it’s how

If you have a website then you need to think about SEO. So many companies view their website as a holding page or pages where you can find their address and telephone number. Your website is or in many cases could be an amazing marketing tool that drives leads to your company and converts them into customers. So now’s the time to start thinking about how SEO can bring you more clients.