This rule was rolled out in April this year but the rule kicks in for my Facebook account a couple of months later.

What does this mean for us ?

Previously, if text in your image is more than 20%, your FB ad will not be approved. That's it. No two ways about it.

Now, based on the amount of text in your FB ad image, it will be categorized as -1. OK2. LOW3. MEDIUM4. HIGH

What does it affect ?

This is just an example only. Illustrations purposes.

SMALLER AUDIENCE SIZE

Example, you have a budget for 20,000 people. If your TEXT in image is deemed as OK, you can expect that your ads will be served to 20,000 people.

If your TEXT in image is deemed as MEDIUM, you can expect that your ads will be served to 10,000 people for the same amount of budget.

Now, Facebook gives you that free-play to add more TEXT in your image but Facebook will limit the audience size.

MORE ROOM TO "PLAY"

If you always feel that the 20% text rule is limiting your marketing efforts, now you will have more room to add in more text. Helping you in making your offer as specific and relevant to your audience with FB ad image. Do remember this, your audience size will be limited.