Social Media Marketing & Advertising

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Social Media Marketing & Advertising

Social media marketing has taken the business world by storm, and it's no wonder.

You can create and manage effective social media marketing campaigns to grow your business for very little money compared to traditional advertising and you can deliver your message around the world in a matter of seconds.A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Softimpact is your Social Media partner and will help you grow your online presence. We are digital natives, and will be your guide through the wild world of Social Media Marketing
Social media are interaction portals where people can share thoughts, videos, pictures, events etc… The most popular social media portals are Facebook, YouTube, Twitter, LinkedIn and Blogs.

How can Social Media work for me?

Softimpact guides you through the most popular social media portals to benefit from their powerful tools. After examining your line of business, its audience and needs, we present a social media marketing plan that best fits your business.

Having set the strategy, we then start setting your portals. This procedure includes design tuning for all portals as well as content management to convey the company’s image which results in increasing brand awareness and generating more revenue.

As part of managing your portals, we measure the performance as well to make sure it is working as desired and adjust accordingly.

Social media marketing benefits

• Social Media Marketing uses tools to increase awareness and image of your
company.
• It is a fraction of the cost of traditional advertising.
• Allows you to connect with your customers even when your doors close.
• Social Media marketing allows your promotions to evolve and change on a
day to day basis.
• Feedback is encouraged on social media channels allowing you to see what
people think about your brand.
• With Social Media marketing you can see what offers your competition is
putting on the table to succeed.
• Can help create a list of loyal followers. These followers will keep bringing
your company business and referring it to others if they are pleased with what
they are finding on your social media channels.

Social Media Statistics

1. During the first quarter of 2011, the number of Arab Facebook users increased by 30 percent, while Lebanon’s Facebook community grew by over 11 percent with 113,940 new profiles created.
2. One in four Lebanese is using Facebook in some capacity.
3. People spend over 700 billion minutes per month on Facebook and more than 2.5 million websites have integrated with Facebook.
4. There are more than a 500 million Twitter users globally and over 1 billion Facebook users.
5. 490 million unique users visit YouTube monthly and users on YouTube spend a total of 2.9 billion hours per month.
6. Twitter has an average of 1.6 billion queries per day and in Lebanon 5,000 new accounts are being opened monthly.
7. 12% of companies use social media for recruitment; 95% of these are using LinkedIn.
8. There are more than a 150,000 Lebanese users on Twitter and LinkedIn.

We guarantee a successful campaign using CPA

We are one of the rare companies that conduct CPA campaigns that guarantee reaching your objectives. CPA is very different from Cost-per-click CPC or cost-per-impression CPM, that traditional advertising companies apply. Clicks and ad impressions do very little in the way of getting real people to click through and become an actual fan.

CPA pays out per action/fan. That means payouts only happen upon successful user interaction with the ad as defined by the gained number of fans, which makes us more considerate about the Ad efficiency that requires more monitoring unlike other companies that would only post the ad without follow up.