The surprise announcement was made by NVIDIA CEO and co-founder Jen-Hsun Huang during his keynote address at the NVIDIA Game Festival in Shanghai, which is being attended by more than 6,000 gamers from across China.

Engineered to reach a new threshold in gaming performance, the GTX 690 also looks the part. Its array of innovative technologies is complemented by sleek materials that contribute to the exotic design of the card, including:

• An exterior frame made from trivalent chromium-plated aluminum, providing excellent strength and durability
• A fan housing made from a thixomolded magnesium alloy, which offers excellent heat dissipation and vibration dampening
• High-efficiency power delivery with less resistance, lower power and less heat generated using a 10-phase, heavy-duty power supply with a 10-layer, two-ounce copper printed circuit board
• Efficient cooling using dual vapor chambers, a nickel-plated finstack and center-mounted axial fan with optimized fin pitch and air entry angles
• Low-profile components and ducted baseplate channels for unobstructed airflow, minimizing turbulence and improving acoustic quality

The GTX 690 is powered by a total of 3,072 NVIDIA CUDA® cores, all working to deliver awesome gaming performance for ultimate gaming setups. Designed for the discriminating gamer and ultra-high-resolution, multimonitor NVIDIA SurroundTM configurations, the GTX 690 delivers close to double the frame rates of the closest single GPU product, the GTX 680. Plus, it is more power efficient and quieter when compared to systems equipped with two GTX 680 cards2 running in NVIDIA SLI® configuration.

"The GTX 690 is truly a work of art-gorgeous on the outside with amazing performance on the inside," said Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."

The GTX 690 graphics card is designed using GeForce GPUs based on NVIDIA's 28-nanometer Kepler architecture, following the introduction late last month of the GTX 680.

More information about the new GeForce GTX 690 is available at www.geforce.com.
For pictures from the GeForce LAN/NVIDIA Game Festival in Shanghai, please visit: http://www.flickr.com/photos/nvidia-taiwan/sets/72157629554964212/detail

For more NVIDIA news, company and product information, videos, images and other information, please visit the NVIDIA newsroom.

About NVIDIA

NVIDIA (NASDAQ: NVDA) awakened the world to computer graphics when it invented the GPU in 1999. Today, its processors power a broad range of products from smartphones to supercomputers. NVIDIA's mobile processors are used in cell phones, tablets and auto infotainment systems. PC gamers rely on GPUs to enjoy spectacularly immersive worlds. Professionals use them to create 3D graphics and visual effects in movies and to design everything from golf clubs to jumbo jets. And researchers utilize GPUs to advance the frontiers of science with high performance computing. The company has more than 4,500 patents issued, allowed or filed, including ones covering ideas essential to modern computing. For more information, see http://www.nvidia.com/.