The biggest mistake you can make in personal branding is to let others define you. To avoid this trap, simple decide what you stand for and stand for it 100% of the time. Once you have defined your authentic personal brand promise, then all you need to do it consistently position and deliver on your…

There are over 400 million LinkedIn users now. In 2010, LinkedIn had 70 million users. In 2006, LinkedIn had only 10 million users. That’s some mega growth! I often hear job hunters complain that they are getting less LinkedIn profile views and it is harder to get responses to online job applications now than it…

Need to Change Careers 90% of employees have considered making a career change in the last year, according to Monster.com. If you are one of the 90% that is considering making a career change, try this experiment first. For a week, record at 4 intervals during your work day (e.g., 9am, noon, 2:30 and 5pm)…

Job Security and Personal Branding Monster.com says that only 26% of employees are confident in their job security. Even though there are tons of articles written about how the global economy is improving, most professionals are still not confident that they will be laid off. Question: Can personal branding increase job security? My Takeaway: Personal…