It would be critical for us to ensure that the amounts in each box, whether it was a tall box or a somewhat squattier box was exactly the same, so consumers did not think there was any change in the value proposition.

By the time the stress group boys and the auxiliary group and the control group got through adding things we were forced to come to this - "He hauled out another sketch; it was basically like the first, but squattier, almost pyramidal.

By the time the stress group boys and the auxiliary group and the control group got through adding things we were forced to come to this" He hauled out another sketch; it was basically like the first, but squattier, almost pyramidal.