We Love the Message From Athleta's Empowering New Campaign

Most of us feel way more motivated to work out if we've got a #fitfam with us—6 A.M. runs are doable only if you're with a buddy, right? Well, Athleta is tapping into that attitude with their latest ads campaign (including their first-ever TV spots!) that celebrate the #PowerOfShe. What is that exactly? It's the idea that women are stronger together than they are apart. And that we will support—not undermine—one another and lean into the healthy side of competition.

If you want to see the power of these ideas in action, just check out the first video below, the Sayulita Surf Sisters, a group of women fostering a love of surfing in one another and their young daughters. This campaign just happens to coincide with Athleta launching clothing for young girls, and you can see why—it's so inspiring to see girls feeling passionate about sports (even ones that aren't team sports) at an early age. The message resonates further in the second vid—no bullying, no snide asides, just badass women being badasses together. You'll want to throw on your workout leggings even if you don't make it any further than your couch to support their mission.