Dr. Caroline Tan holds a PhD in Marketing from Keio University in Japan, Her academic career includes positions at Toyo University and Rikkyo University. She has presented and published academic papers on subjects such as Twitter marketing, the ethnography of consumerism, Yuru kyara and place branding, metrosexuality and consumer behaviour and sensory branding.She has also been involved in the planning and running of boutique training courses for companies such as Kirin, Mitsubishi, Sumitomo, Sony-Ericsson, KPMG and Mercedes-Benz.

Prior to joining academia, she served as the Asia-Pacific Regional Supply Chain Manager at Teleplan NV and at Agilent Technologies (formerly Hewlett-Packard), as the Global Deployment Support Manager and Procurement Manager.