Chevrolet Chief On Volt Supply, Availability, Rollout

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Last week, Lyle Dennis (from gm-volt.com) sat down with Jim Campbell, the freshly-appointed director of the Chevrolet brand and spoke about the Chevy Volt.

When asked about the bow tie brand’s plans to meet initial demand for the vehicle, Campbell didn’t give a direct answer, saying “there are ways to manage [high demand]” and that Chevy “will prepare for those [instances].” What’s more, Mr. Campbell thinks the Volt will be a gateway product to other Chevrolet vehicles:

Its always a challenging (scenario) but what I think is the positive side of it is that the fact there is that much interest keeps the enthusiasm high for Chevrolet overall. I think that provides benefits to the Chevrolet brand and all of the other vehicles that people start to notice and get introduced to that maybe they weren’t even thinking about when they started their level of interest in this case the Chevy Volt.

When asked about the time frame for a national rollout of the hotly-anticipated PHEV, Mr. Campbell didn’t give a specific time frame but did say that the vehicle will eventually be available in all US markets. The Volt is currently set to launch in three initial markets including California, Michigan, and Washington D.C.