Availability

Delivering to:

Estimated arrival:

Around
25-28 June
using standard courier delivery

Description

Whether you are a small business-owner looking for increased sales or an independent professional seeking new clients, this practical guide shows how to define specific markets, focus advertising efforts profitably, and differentiate one business from others in the public eye. It also discusses how to price services, package a product, turn prospects into customers, and develop and use advertising.

Author Biography

About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who's Who in Finance and Industry.