India Emerges As Most Attractive E-commerce Destination

BANGALORE: Today, with the pace e-commerce is moving forward in India, online market have a great potential to grow. As per the global point of view, India is becoming a hotspot for e-tailers due to large numbers of first time consumers who are constantly on the lookout for aspirational products and services.

With the technological advancement in this country, there are more and more people who opt for online shopping as such form of shopping comes with a great deals and discounts. On the other hand, the tactics these e-commerce players are adopting to attract and retain customers, is costing them heavily.

The most recent $1 billion fundraising by e-commerce giant Flipkart and a $2 billion investment from Amazon into its local extension shows that online market in India has all the capabilities to enhance like its neighboring country China. It is reported that, in China, consumers shell out around $300 billion online in 2013.

The e-commerce sector in both this Asian countries is quite comparable as both are nations where there are populations of more than one billion, an increasing middle class, rapid GDP growth and challenging infrastructure.

According to Euromonitor International, a market intelligence firm, India's e-tailers market increases by 20 percent last year by value.

In terms of culture and investment barriers, India is much more accessible. Many leading e-commerce sites like Flipkart, Amazon, eBay and Snapdeal are making a niche in the local market.