Friday, September 27, 2013

In this article the focus is on the comment made by one man
Guido Barilla the chairman of the world’s leading pasta manufacturing company. The
comment made by Mr. Barilla on radio in an interview was that he would never do
a commercial with a homosexual not out of disrespect but that a classical
family is where a woman plays a fundamental role. In the articles it also puts
light on the other harsh comments that he has made about even gay couples
should not be able to adopt children but that also he was for them having
rights to gay marriage. He has also in the article been caught saying that if
gay like their pasta and advertising that they’ll by it if they don’t then they
will find another that do with that cause more of an uproar in the gay
community. In the article a man named Aurelio Mancuso the head of gay group Equality
Italia speaks on Barilla’s comments say that they are offensive and called for
the boycott of all Barilla products, also a gay man in parliament Alessandro
Zan comments that Barilla should not mess with consumers. In all this heat and
backlash Barilla comes with an apology but still states that he believes women
are the central roles in a family

In this article it speaks a lot on the sometimes dangerous
things as people we say that can harm or business, livelihood and our characters
as human beings. Barilla of course has his reasons for not wanting certain
things associated with his company but it making one of this things know he has
started a rift in his consumer margin by even making the comment, but in this
not being his first time in doing so it finally came to a point with a
community that is still fight to be recognized as equals in society. Bring out
strong people that could hurt his businesses profit. He did not even think
about the harm his comments could do until it was too late, not only was he
offending gays but even the heterosexual families or people have friends, family
that they love and care for that are gay and want them to be accepted by
government and society that may also boycott the products as well. This articles
points out to the very things many people tell each other “if you don’t have
anything nice to say, say nothing at all” wither or not Mr. Barilla meant for
this all to come out like it has and burn him and he’s perception in the gay community,
we all have to understand that something’s with strong social and political
views are best left out of business; ask CEO of chick-fil-a how well his gay
comment went or even Paula Dean. Which should have been a warning for all
national and international companies and owners to watch what they put out in
public because it can bit you back.