Microsoft let loose with a crop of new ads for Windows 7, and they're actually not bad, aside from that weird line about "waiting for a spaceship" in the first one.

They focus on the new UI elements (Aero Shake, new Start Bar, themes), which is probably smart given that Windows 7's main competition, Snow Leopard, has barely any visible changes from its predecessor. I like the emphasis on Windows 7's bright shiny colors, too. Will the ads convince people to go out and buy the OS? Who knows; I'm not really sure there's a lot of mainstream enthusiasm or knowledge about upgrading an OS. But these ads probably won't hurt matters. Check out a couple more over at CNET. [CNET]