Vendasta Blog

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the "new advertising stack," and it's what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn't set to slow down yet—a statement that's underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

What does this mean for you and your clients? It means that as a specialist in local marketing, you need to know the best channels and strategies for offering digital advertising to your clients. That's why we've compiled this list of top advertising stats in 2017 so you can spend your clients dollars where it matters, and get them the ROI they need to thrive in the digital world.

Now that you know just how important digital advertising is for local businesses, why not get into the business yourself? You can offer clients digital advertising services and drive real results for their business with white label digital advertising. Or, grab our guide and read up on how to conquer the two advertising giants: Facebook and Google.

About The Author

Dew is the Managing Editor at Vendasta, but will also respond to "content juggler," "blog wrangler," and "internet explorer." Speaking in fluent pop culture references, and Googling at the speed of sound, she is always looking for new and innovative ways to stretch her creative muscles.