Social Commerce & The Smart SoLoMo Consumer [Infographics]

Here’s a trinity of useful infographics that flesh out the rise of the SoLoMo consumer – smart consumers who shop with social, location-aware and mobile technology.

The first from Dublin-based VendorShop reports that when Facebook stores that incentivise sharing increase sharing by 55%, and that sharing converts at 20%.

If you’ve already downloaded our new report on f-commerce, you’ll already know the evidence-based and theoretically-informed success formula for Facebook stores. Bottom-line Facebook stores work when they offer

Exclusives (fan-first/fan-only)

Involvement (you invite fans to become brand advisors)

Incentives (you offer fans incentives for spreading the word)

The second infographic is compelling, if data-heavy, illustration of the smart shopper who shops with location-aware mobile technology from the Microsoft tag team. A few choice stats and insights from the infographic:

Half of all local searches are done via mobile

8.5% of all e-commerce (global) will be via mobile handsets by 2015 ($119bn)

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.