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The Most Interesting Man is making a statue for the most interesting fan-of college football. Rob Riggle is aiming for his shot at being the most interesting fan and badgers the Most Interesting Man while he makes said statue. Hilarity ensues. Kind of.
Look there's nothing wrong with Rob Riggle. He's funny. It's just that the tone shift in this campaign is awkward. Like they shoved some Bud Light bro-humor into a long-running campaign that, even with a change of actor has remained was more dry and ironic. Maybe Dos Equis thinks it will increase their market share, by going after sports fans, and maybe with the promise of a giant statue that will happen. What is more likely to happen is that they've diluted what the brand is supposed to stand for, which will confuse consumers, too.