Toyota Fuel Cell Vehicle Demonstration Program Expands

More Than 100 Fuel Cell Vehicles Placed in the U.S. Over The Next
Three Years

DETROIT, Jan. 11 -- Toyota Motor Sales, USA, Inc. (TMS) announced today
that more than 100 Toyota Fuel Cell Hybrid Vehicle - Advanced (FCHV-adv)
vehicles will be placed in a nationwide demonstration program over the next
three years.

TMS and Toyota Motor Manufacturing and Engineering North America, Inc.
will place vehicles with universities, private companies and government
agencies in both California and New York. Over the three year course of
the demonstration program, as new hydrogen stations come online, additional
regions and partners will be added. Toyota's demonstration program
expansion will provide one of the largest fleets of active fuel cell
vehicles in the country with the primary goal of spurring essential
hydrogen infrastructure development. The demonstration program also will
serve to demonstrate fuel cell technologies reliability and performance
prior to its 2015 market introduction.

"We plan to come to market in 2015, or earlier, with a vehicle that will
be reliable and durable, with exceptional fuel economy and zero emissions,
at an affordable price," said Irv Miller, TMS group vice president of
environmental and public affairs. "Toyota will not be alone in the fuel
cell marketplace and building an extensive hydrogen re-fueling
infrastructure is the critical next step. Hopefully, expansion of
demonstration programs like this one will serve as a catalyst."

In December 2002, Toyota began limited testing of fuel cell vehicles in
the U.S. and Japan. A total of 20 first generation fuel cell hybrid
vehicles (FCHV) are in service in California with universities,
corporations and government agencies. Toyota enlisted the University of
California, Irvine, University of California, Berkeley and the University
of California, Davis to test different aspects of consumer acceptance and
market dynamics of fuel cell vehicles. FCHV also are placed with the
California Fuel Cell Partnership, a public-private partnership organization
to promote the adoption of hydrogen vehicles in California.

Toyota's hydrogen fuel cell technology has advanced at an impressive
pace since the FCHV introduction in 2002. Toyota engineers have
consistently improved vehicle range, durability and efficiency through
improvements in the fuel cell stack and the high-pressure hydrogen storage
system, while achieving significant cost reductions in materials and
manufacturing. When the FCHV-adv was introduced in 2008, it boasted an
estimated range increase of more than 150% over the first generation
FCHV.

In late 2008, the U.S. Department of Energy, Savannah River National
Laboratory and the National Renewable Energy Laboratory, approached Toyota
to participate in a collaborative evaluation of the real-world driving
range of the FCHV-adv. When the range evaluation was completed in 2009,
the FCHV-adv averaged the equivalent of 68 mpg and achieved an estimated
range of 431 miles on a single fill of hydrogen compressed gas. To
compare, that's more than double the range of the Highlander Hybrid with
zero emissions.

In late 2007, the technology improvements implemented in the FCHV-adv
were road tested in extreme conditions on a 2,300 mile trek from Fairbanks,
Alaska to Vancouver, British Columbia along the Alaska-Canadian (ALCAN)
highway. The seven day trip confirmed substantial progress in reliability
and durability, cold-weather operation and extended range capability of the
hybrid fuel cell system.

Over the last decade, Toyota has focused on a broad, comprehensive
advanced technology approach, with the belief that there is no single
technology solution for the future. Beginning in late 2009, Toyota began
delivery of 600 Prius Plug-in Hybrid Vehicles (PHV) for a global
demonstration program. Of this initial fleet, 150 will be placed with
select U.S. partners for market/consumer analysis and technical
demonstration. The program will allow Toyota to gather real world
vehicle-use feedback to better understand customer expectations for plug-in
technology, confirm, in a wide variety of real world applications, the
overall performance of first-generation lithium-ion battery technology and
spur the development of public-access charging station infrastructure.

"Advanced technology demonstration programs like these are a necessary
next step in societal preparation," said Miller. "They allow us the unique
opportunity to inform, educate and prepare customers for the arrival of
true sustainable mobility."