How Not to Dress for Success: A Lesson in Personal Branding

One bad fashion choice can damage your personal brand. Sounds crazy, right? Unfortunately, in today's digital world, it's not. Take Megyn Kelly of The Kelly File's appearance at the Republican National Convention. The Fox News anchor wore a sleeveless dress, leaving her shoulders — and her personal brand — exposed to criticism. Angry viewers took to Twitter attacking Kelly, calling her a “whore” and comparing her to an escort.

While this is an extreme example, it goes to show you that everyone is susceptible to scrutiny when it comes to personal brand. This is never truer than during a job search.

Don't let this happen to you! Take the necessary steps to ensure that your personal brand is telling the right story. Below are some essential resources to help you dress to impress and manage your professional reputation.

When it comes to interview attire, there's no such thing as “one size fits all.” Research the company culture and interview process online before choosing what to wear to your next interview. Click on the following link for more advice on how to select the perfect outfit for your job interview.

Jobs come and go, but your personal brand remains with you throughout your entire career. It's up to you to tell a consistent story about your work experience and goals online, on paper, and in person. Click on the following link to download our personal branding checklist and set your career up for success.