Update #1: A few our members let us know they received different emails. One received a link for 35% off and another received a link for 50% off. After looking everything over, it indeed looks like to be random email notifications on the promotional level. Take your pick at what discount level you want to shop at.

Value of discount will be deducted from product list price at time of purchase. Valid only for new purchases from the EA STORE at www.eastore.ea.com purchased between 12:01am PST to 4:00pm PST on 1/20/11, and cannot be combined with any other offer, Gift Card, rebate or other discount coupons between. Product discount is valid only in U.S. and CANADA; free shipping is good for STANDARD shipping service to the U.S. only. Limit one offer per person. Subject to availability. Customers are responsible for shipping, handling and applicable sales tax. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. Retailers, distributors and employees of Electronic Arts Inc. and their agencies/affiliates are not eligible. Void where prohibited, taxed or restricted by law.