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Keep Sydney Open (NANCY BAYM'S 5 COMMUNITY QUALITIES…

Sydney locals & tourists that feel affected by the implementation of the "lockout laws" - e.g. musicians and venue owners

INTERNAL COMMUNICATION:lock:

Private/direct messaging

Facebook messenger

Twitter direct message

Instagram direct message

Email

Able to email the campaign manager Tyson Koh or make a general enquiry via the email addresses posted on the Keep Sydney Open website

Keep Sydney Open has a mailing list that people can sign up to to receive notifications updating them on Keep Sydney Open's progress

EXTERNAL COMMUNICATION:unlock:

Digital

Keep Sydney Open utilises social media platforms as their way to communicate externally on a digital level so they are able to spread their cause to the largest possible audience - e.g. Keep Sydney Open's Facebook page has 60.9k followers

Non-digital

Protests & events hosted by Keep Sydney Open are a way for the community to connect and communicate externally by enabling the public to get involved in their physical demonstrations against Sydney's "lockout laws"

NANCY BAYM'S 5 COMMUNITY QUALITIES

Resources/support

Able to email the campaign manager directly or make a general enquiry through the email addresses posted to the Keep Sydney Open website

Avenues to communicate in private such as Facebook messenger & Twitter direct message

Commenting on members' posts on social media

Liking or reacting to members' posts on social media

Identities

Male & female members of the younger generation

Age bracket of 18-35

Sydney locals & tourists

Practices/Norms

Protests/rallies

Events - e.g. "Meet Me in the Cross" music festival

Relationships

Strong online relationship formed between members through Keep Sydney Open's social media accounts

Strong face-to-face relationship built within the community through participation in protests & other events

Space

Social media platforms

Facebook

Instagram

Twitter

PLATFORMS

Social media

Facebook

Twitter

Instagram

AFFORDANCES

Individuals sharing public posts on their own social media accounts - e.g. retweeting via Twitter

Sharing links & public posts on Facebook

Using the "like" and "react" functions across social media platforms

PURPOSE

Founded in response to the "lockout laws" imposed by the NSW government in 2014

Keep Sydney Open is advocating against these laws as they strive to restore Sydney's nightlife, boost tourism and re-create the jobs that were lost