About Veena Industries Limited

Veena Industries Ltd. the flagship company of Pune based Agarwal Group, was established in1980 by two technocrat entrepreneurs Mr. Shailendra N Agarwal and Mr. Brijendra N Agarwal. Veena Industries pioneered the manufacturing of Silent Gensets and Engineered fabricated components like canopies for gensets & industrial equipment, under-carriages, structural elements for Off Highway vehicles for over 30 years now. Veena Industries Limited has been a closely family held public limited company. Traditionally VIL has been a Owner driven, professionally managed Organisation.

Enhance Engineering skills to assist customer in product design and Development

We believe that our primary job is to earn the trust of the customer by providing the best value for their money. To this end, we also customize products for our clients to suit their individual needs. This focus on excellence and dedication to the customer has earned us many clients not only in India but also abroad. Our list of clients includes Vodafone, Essar, Reliance, Caterpillar and Bosch, among many others. We also provide after sales support in the form of installation, operations training, onsite support and user manuals in order to facilitate ease of use for our clients.

We have grown by leaps and bounds under the able guidance of our mentor Mr. Sachin Pandit. He has added tremendous value to our organisation through his sharp business skills, domain expertise, sound ethics, and excellent judgement. His vision has helped our organisation grow exponentially. We have a large production capacity backed by state-of-the-art infrastructure to fulfil bulk orders and any other special client requirements in an effective way.

Product Portfolio

We offer excellent quality electrical and industrial products. Our list of products includes Silent Genset, Systems and Components, Control Panels 63 KVA to 520 KVA, Canopies for Compressors, Cogeneration Canopies.Our products are easy to use and install. They are made of the finest grade raw materials and are subject to a thorough quality control mechanism, resulting in overall excellence.

Our products are inspected at every stage in the fabrication process. They are tested on different parameters such as dimension, corrosion resistance and design so that they meet customer requirements in an effective manner. We offer all our products at very affordable prices. They are known for their optimum performance and longevity and hence are preferred amongst other competitive products in the market.

Vision

The vision of Veena Industries Limited is to be a leading player in the manufacturing of silent gensets & alternate energy equipments. We shall endeavour to produce world-class value for money engineering systems & components.

Board of Directors

Shailendra N. Agarwal, Managing DirectorB.Tech in Mechanical Engineering from IIT Kanpur, class of 1969, joined Philips India Ltd. as a management trainee and worked for about 5 years. In 1978 he took to entrepreneurship and his first start-up was SNA Industries at Pune for "assembly of agricultural trailers" for the "Mahindra & Mahindra Group". In 1980 he started his next venture – Veena Industries Private Limited and there has been no looking back since then. The founder of group with his major focus being on growth.

Brijendra N. Agarwal, ChairmanB.Tech in Mechanical Engineering from IIT Kanpur, Class of 1970, completed his MS in Mechanical Engineering from University of Southern North Dakota, USA in 1972. He joined an aluminium foundry in USA before returning to India two years later. On his return he joined the family tractor business. Six years later he came to Pune and in 1981 joined his elder brother, Shailendra as partner. He is now responsible for overall administration, accounts & infrastructural development of the group.

Atin Agarwal, DirectorA Commerce graduate from Symbiosis College of Arts & Commerce, Pune 1998. He joined his family businesses in 1995. Since then has been actively involved in the expansions and modernisation of all plants of the group. He is responsible for overall business development & marketing for the Agarwal Group of Companies.

Avinash Agarwal, DirectorGraduate in Civil engineering in 2000 from MIT, Pune. After graduation he attended the SixSigma training in GE Medical Systems. Thereafter he joined the family business and was responsible for implementation of ISO 9001:2000 Quality Systems program in manufacturing facilities. He is responsible for overall Administration, Finance & IT systems.

Key People

Mr. Raman Tandon - GM Operations SysCom Division

He joined us in March 2010 starting as Plant Head for our Pithampur Plant and having the zeal to take pro-active decisions and efforts to take initiatives. He is now heads the overall operation of the SysCom division. Mr. Tandon to his credit has a Diploma in Instrument Technology.

Mr. Tandon has prior worked as consultant in Management System Institute. With an overall 25 years of experience, he had worked in various Managerial positions in organisations like Jakson Engineering, Indfos Industries, Gujarat Cycles & Fag bearings etc.

Mr. S. Varadarajan – Head Engineering

Joined our VIL in November 2010 as DGM – Engineering. He is a Mechanical Engineer. Mr. Varadarajan has shown tremendous possibilities and scope of development over the prevailing practised Engineering processes within the Company. Soon after joining the Company he has been able to bring effective optimization and change in the work area, and has also successfully implemented cost reduction, critical engineering for aggregates development using his creativity and experience in handling several Design related projects, Bill of material and Costing. He plays a key role in the company’s development of new projects and products.

Mr. Varadarajan has to his credit 24 years of rich experience in reputed companies like Onio Design, PAC India Pvt. Ltd., Force Motors, Mars Industries, Eicher Tractors and Brakes India in various Engineering and Managerial positions. His area of expertise has been in Manufacturing Systems, Layouts, Process Design, Project Management & Product Design. He is credited with setting up several new Projects and introducing new Products including design & development.

Mr. Milind Vyas – Head Procurement and IT

Joined us in November 2008 as DGM – Operations and since then has been an important contributor in improvement and smooth functioning of the operations. He has a Diploma in Mechanical Engineering. With a rich experience of around 25 years in areas of Production Operations, Supply Chain Management etc., he has been an asset to the company since joining.

He has been a key player in implementation of various innovative ideas for effective utilization of resources, resource optimisation through new techniques and improvement of operations related procedures. Before Veena Industries Ltd., he has been associated with companies like KALA Genset Pvt. Ltd., GKN Sinter Metals Ltd., Bharat Forge Ltd and DGP Hinoday Industries Ltd.

Mr. S. Srinivas - GM Business Development

Joined us in May 2005 as Business Manager in the Generator Division. Has been an important contributor in establishing relations with various telecom customers and establishment of offices Pan India.He has a Degree in Mechanical Engineering. With a rich experience of around 27 years in areas of Sales and Marketing. He has been an asset to the company since joining.Before Veena Industries Ltd., he has been associated with Atlas Copco India Ltd. for two decades.

Our Clientele

We are a very customer-centric company with a great emphasis on customer satisfaction. The excellence of our product line and our willingness to customize our products to suit the needs of the individual customer has led us to have a large clientele. Our clients also find value in our exclusive designs, extensive knowledge and domain expertise, ethical business dealings, timely delivery and reasonable pricing of our product line.

We have many prestigious clients who use our products. They include:

Reliance

LCB

Aditya Birla

SME Demaic

Esssar

BOSCH

L&T

Airtel

Caterpillar

ERGO

Vodafone

Atlas Capco

VSNL

Why Us

In our endeavour to provide excellent range of silent gensets and alternate energy equipments, we have emerged as a successful manufacturer and supplier in this domain. We have deployed the best manufacturing processes with cutting edge technology, enabling smooth and undeterred operations. We are well known amongst the major players in the market as one of the most trusted and reliable companies. We are uniquely placed and well recognized in the industry owing to a lot of spectacular features, a few of them being:

History

Consolidation of manufacturing facilities from Silvasa and Santoshnagar to Chakan

2009

Mecc Alte plant was set up at Sanaswadi, Pune and is operational since 25th January 2009

2007

Flair Technologies Limited, UK was incorporated as a 100% subsidiary of Veena Industries Ltd.Flair Technologies is the sales, marketing & distribution arm operating on the business principle of JIT deliveries to our global customers.Plant 6 at Pithampur, Indore was established for supply of systems and components for backhoe loaders to L & T CaseVeena Industries Private Limited became a public limited company

2006

Plant V, Chakan was established as a 100% EOU for manufacture of connecting rods for Daimler Chrysler, Germany deploying laser-crack technologyVeena Industries Private Limited formed a Joint Venture with Mecc Alte, UK for manufacture of Alternator assemblies.Executed first ever exports consignment to Siemens, Dubai and later to JCB, UK and EC Power, DenmarkStrong emphasis was put on the development of human resources which grew to 300 staff members deployed all over IndiaPlant III at Silvassa underwent expansion in view of the enhanced capacity of Plant II at Chakan to receive gensets & canopies for assembling Plant II at Chakan, Pune underwent a major upgradation to transform into world-class manufacturing facility.This plant holds state-of-the-art CNC laser-cutting machines, CNC press brakes, CNC turning centres and automated surface treatment & powder coating plant and welding workstations, machined components & fabricated products for the Industrial equipment, construction, off highway vehicles – Construction, Mining, Earth Moving and Material movement vehicles, automotive and wind-power energy industries

2004

In Sept 04 silent gensets acquired Automotive Research Association of India (ARAI) approval under the Central Pollution Control Board (CPCB) norms, thereafter the capacity was enhanced to 400 units per monthAchieved OEM status for supply of silent gensets in the corporate sector. In Mar 04 another genset & canopy assembly plant was commissioned in Silvassa, UT of DNH (Plant 3).