Marketing Facebook Live South Africa live streaming

Facebook is a place where people hangout all day long. It is a village of connected people from all over the world. Facebook Live has become more and more popular as it is a portal to anyone who is live streaming from anywhere in the world.

Facebook is accelerating quickly into the world of live streaming, recently making it possible for all of the site’s users to broadcast videos of almost anything to a huge audience.

The aim of the game is to grow your number of followers – when people hit the ‘Follow’ button under your streams, they’ll get a notification next time you go live, building up your views and engagement with each video.

Live video is only going to get bigger as time goes on, so expect to see more and more streams appearing on your feed.

The ability to stream with a friend will let content creators incorporate things like remote interviews and duets into their live videos, which will greatly expand the creative possibilities offered by the platform. This feature will go live later this summer, starting with Verified Pages, then roll out to other users.

NEW Waiting rooms and pre-scheduled broadcasts

The company is also introducing waiting rooms, letting users hang out and wait for a broadcast to start. Content creators can pre-schedule the time they are going live, which will allow Facebook to send users a notification before the stream starts so they can be waiting when you go live.

This solves an issue we’ve previously covered, which is that broadcasters don’t want to actually start their broadcast until a lot of people have tuned in, but early viewers leave because they get bored with watching the broadcaster wait for new users. It’s essentially a chicken and egg problem, and was a major issue for content creators on the Live platform.

Now, Facebook can get users excited and assemble them before the actual live-steam starts, so broadcasters have a full audience the second they go live.

Why Facebook Live Video for Your Business Is a Must

Live streaming is all about connecting and interacting with your audience in real time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019 (source: Cisco Systems) eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce.

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