While making important business decisions, companies, governments, and organizations are increasingly relying on geographic data to tailor their choices to circumstances on the ground. From deciding where to start new stores to determining whether groups in particular regions will respond favorably to new products, big data features heavily in the process. It’s important, however, to…

Is your highly valuable big data protected in each software your company uses? Why Data Security is Crucial to Business Prosperity In the age of big data, the amount of information that companies collect is unprecedented. All that data, however, presents a tempting target for hackers. Even for intruders who aren’t interested in grabbing customer…

It’s important before investing in a big data analytics application to understand what it is you’re actually trying to accomplish. That begins with appreciating the nature of the data science field as a whole. What is Data Science, and What is its Purpose? Big data revolves around the idea that companies can acquire and process…

Being able to efficiently collect and manage digital information has become a vital business process across all industries. There was a time when databases and massive collections of digital information were mainly the tools of researchers, actuaries, statisticians, and scientists. These days, however, even owners of small companies can access sophisticated datasets for the purpose…

Still using an outdated spreadsheet application? It’s time to upgrade to a big data analytics platform. If you are like millions of business professionals, there is a strong chance that you and a spreadsheet application (i.e. Microsoft Excel, Google Sheets) go back a long way, and there is also a chance that you’ve been using…