University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

1 Executive Summary Innovative toilet seat. It is known that we face some big problems in the public services, and when hygienic issues come out it is needed much more attention. Because of the lack of hygienic in the public restrooms, people try to avoid using them or they do not feel comfortable enough while they are using. An alternative solution can be provided with a replaceable toilet seat in order to minimize these issues. Consisting in a mechanism that changes the used plastic attached in the seat and replace to a new one, the problem of not being hygienic is solved. However, where is the final destination of the plastic? As we are aware about the environment and we are not sure where the used plastic goes, a new efficient method is to remove the used plastic and throw it away when flush is pulled. The very new characteristic is that the plastic is made by biodegradable material, so it can be easily decomposed in water. Moreover, people may face with lack of toilet paper. Instead of using paper, another alternative to be implemented inside the sanitary toilet is a nozzle, which expels water controlled for temperature, speeds and strength by the user, ensuring hygienic and comfortable cleaning after use. Furthermore, in order to stop the bad smell, the toilet has an automatic spray component which leaves the toilet with a refreshing fragrance. These new features will strongly minimize the problems of the lack of hygienic in the public restrooms, giving to everyone betters conditions and contributing to the conservation of the environment in a sustainability manner. This product is intended to public buildings in general, such as malls, universities, colleges, hospitals and hotels. Aiming to penetrate the market, this product is a very good option to investors put their money in because its features and solutions.

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
2 The Business and its Owner 2.1 The industry The industry seems to be very favorable due to the lack of investments in this area. Although it is a significant problem, the lack of hygienic is an issue that the companies in this area are not concerned. This can be proved since these companies just offer different shapes and sizes of toilet seats, and not solutions to decrease the problem in the public toilets. 2.2 Business Location The business will essentially takes place in Toronto since the tecnology and investors can be found in this area. 2.3 Key people 2.3.1 CEO: Matheus Borges Piuzana Barbosa    Undergraduate Industrial Engineering student. Schorlarship for exchange program at University of Toronto from Brazilian Government. Highly capacitated in team management.

2.3.2 Research and Development: Erick Fonseca    Mechanical Engineer. Owner for 25 years of a Mechanical Design company. Reference in construct equipments and tools.

2.3.3 Sustainability Responsible: Louis Briand    Environmental Engineer. Specializing in Environmental Laws. Accomplished the first place in the V National Conference on Sustainable Development hosted in Brazil. 4

University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
2.3.4 Marketing Consultant: Lucas Henrique   Specializing in Marketing at the best advertising school of South America. Creator of different advertisings for the government which had extremely positive effects in the society in general. 2.4 Trademark and patent info Due to the fact that it is a developed product, there is an already similar patent. However, considering the new features it can be new patented product.

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
3 Description of the Product 3.1 Technical Description     The toilet seat is a plastic which is replaceable everytime the person pushes a button. The plastic is made with recyclable material that can be easily decomposed. When the flush is pushed, one mechanism cuts the used plastic that goes away with water. The optional nozzle expels water controlled for temperature, speeds and strength by the user to ensure a comfortable cleaning. The toilet has an automatic spray component which leaves the toilet with a refreshing fragrance. 3.2 Product’s Manufacture      It can be initially produced in Canada because all the components can be found here. A medium facility and approximately 20 employees will be required to produce the product at a first moment. Three equipments: one to build the engine that makes the plastic replaceable, another to enable the cutting of the used plastic and one to operate the spray. According to the increase of demand and aiming to reduce costs, the production may change to another country which offers better conditions. The use of recyclable materials will reduce costs, and give an environmental friendly feature to this product. 3.3 Product’s Characteristics     Unique in the market. Almost finish with the lack of hygienic problem. Makes people feel more comfortable. Environmental friendly.

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
4 The Market 4.1 Market’s Size

 

According to Statistics Canada, based on the North American Industry Classification System (NAICS), around 260 establishments are presented since 2010. Analysing the column of number of establishments is possible to observe a stable numer of establishments, which means that the toilet industry does not have a high growth. Although this can suggest that this business is not economically viable, if one company releases a well developed product, it can be easily penetrate the market.

4.2 Estimated Market  Toronto will be analysed as the target market due to the extensive quantity of information available, but the product will be sold across Canada. 4.2.1 Market Survey  A form was asked for two differents groups: regular customer, represented by people in general, and facilty manager, which envolves owner or manager of buildings.  The purpose is to indentify who are really interested in buying the product. 7

University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
 The form is detailed bellow:



Dividing the two groups, the form was answered by 8 facility managers and 19 regular customers. For the regular customer, the form asked:

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

 

As we can see the majority of regular customers are not willing to buy for their own homes. For the facility managers,

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

 

As we can see 100% are interested in invest their money in improving the public toilet conditions. And the majority can pay between $20-$40 dollars for the product. Because of this, the customer segment will be focused only in the public facilities, since they are more interested in investing in public toilets. The suggested price is $35,00.

4.3 Competitors  The innovative toilet seat will compete against the traditional brands of common toilet seats. They are most selled by:

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
5 Implementation and Strategy 5.1 Sales Strategy  As the company has one specialist in which area, the manufacturing process is completely made and managed by key people. The engine required to makes the plastic replaceable, to cut the used plastic and the automatic spray will be construct by the mechanical designer.   The byodegradable plastic will be acquired in companies that works with recycable materials. The quality control will be managed by the environmental enginneer. The advertising section will be fully made by the marketing consultant and his team.

5.2 Marketing Strategy      One special presentation will be presented for all firs interested companies where they are located. Exclusive advertising in the section of the product including banners and videos. Showing the product to facilities managers through videos or personally. Advertisings on furnitures events. Online advertisings on website.

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
6 Financial Statements  The amount necessary to install the company is $100,000.00. This money is expected to come from venture capitals and angel investors. The initial monthly expenses (including maintenance, marketing expenses) are around $97,000.     Costs of Goods sold are assumed 20% of sales. Administrative Expenses are assumed around 26% of sales. Years 4 and 5 have 6% increase rate in sales force. Taxes and interest are estimated 10%.

6.1 Income Statements

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
6.2 Cash Flow  The cash flow projections for 5 years assumes an interested rate of 5% of the first 2 years and continue stable for the rest of the accounts payable.

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
6.3 Balance Sheet

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University of Toronto CHE488: Entrepreneurship and Business for Engineers (Winter 2014)
7 Conclusions  As stated in the financial statements, when past 5 years it is possible to see that the company will have an income of over $1,200,000. Although the first two years don’t show very good financial results, it is expected a considerable growth during 5 years.

...Administators Director
NATURE OF BUSINESS:
We form our business as a “Company” business. Our company is a beverage company. We will introduce two unique types of juice in the fruit juice industry of our country.
STATEMENT OF FINANCING NEEDED:
Initial financing required of the company is 4,00,00,000 taka loan to be paid off over five years from Prime Bank Ltd. This debt will cover office space, office equipment, and for supplies two leased vans, advertising and selling cost. The Directors provided 11,00,00,000 taka jointly. So, the total cost of the project estimated at 15,00,00,000 taka.
Share of the Profit and Loss
NAME OF WORKING DIRECTOR SHARE OF PROFIT SHARE OF LOSS
1. Mohammad Saoban 25% 25%
2. Ismat Jerin Chetona 15% 15%
3. Quazi Tamim Ahmed 25% 25%
4. Vincent Mabi D Costa 15% 15%
5. Kazi Razzak Hossain 10% 10%
6.Mahadi Hasan 10% 10%
Confidential Agreement
The undersigned reader acknowledges that the information provided by Ismat Jerin Chetona in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Mohammad Saoban, Chairman, Kinetic Company Ltd.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in......

...pROFESSOR dEANNA TEEL
pRINCIPLES OF MARKETING - MRKG 1311
SPRING 2013
pROFESSOR dEANNA TEEL
pRINCIPLES OF MARKETING - MRKG 1311
SPRING 2013
performance sport booster car seat by
MARKETING PLAN
performance sport booster car seat by
MARKETING PLAN
Product and Company Background
Company Background
Recaro has over 100 years of history designing seats for the world's most prestigious automobiles, airlines, and race cars. Recaro is German engineered, and an international leader in seating safety, design, comfort and style. Recaro is the pioneer of child seat side impact technology, going beyond any side impact requirements as tested with the ADAC European standard.
Founded in 1906 by Wilhelm Reutter as Reutter Carosserie-Werke, the company became famous for building limousine bodies during the 1920s. Recaro has been setting standards in automotive seating ever since. Recaro Automotive Seating produced the first retrofit sports seat for automobiles, the world’s lightest car seat and the most innovative commercial vehicle seat in addition to new sport seats in a modern composite design. Recaro Automotive Seating’s customers include prominent manufacturers of automobiles and commercial vehicles around the world. Through retail sales, the company also provides end customers with aftermarket seats and motorsports customers with racing shells.
Recaro Automotive Seating is a division of the global Johnson Controls group, with lean structures, short decision paths......

...bindings related to payment of annual or financial subscriptions based on the approval of the chairperson in order to assist this federation in the implementation of tasks.
Persons with high caliber and exceptional personality such as those who are well known social workers, educationists, business persons may become members in these positions.
In the greater interest of the federation one of the advisors will be nominated as the chief advisor and four others as advisor members by the chairperson. Persons in these advisor membership positions will not have voting rights.
Donor
A person donating an amount of taka 50,000 or more can secure this position. They can give advice on the activities of the body. They will not have voting rights but they will be invited to attend the annual meetings.
Volunteers
We welcomes senior citizens, young professionals, students from professional disciplines to volunteer their skills, time and energy to take back a sense of satisfaction. We do not require volunteers to be stationed at our project locations. Volunteers shall have the liberty of being stationed at a place convenient to them and continue contributing their time based on a mutually agreed action plan. Specific modalities of functioning could be decided during the orientation program. We sincerely expect our volunteers to emerge as Ambassadors of Autistic Children Foundation of Bangladesh’.
A volunteer is a person that has a spirit of service, creativity, sensitivity for human......

...DIMENSION - Where All Ages Meet Their Expectations
FEASIBILITY DECISION: Feasible
DIMENSION
Business Feasibility Study
Miguel Aguilo Seara
Dehab Brhane
Joshua Herr
Maia Ottenstein
Binh-Minh Nguyen
Drexel University, 02/26/2012
* Executive Summary
*
* Dimension is a fusion restaurant that blends Vietnamese and South American cuisines. We will place Dimension strategically in the quaint college town of West Chester in order to appeal to multiple categories of people. With students being the predominant clientele, we will aim our menu prices to be lower than our competitors. However, there are other customers we plan to appeal to as well and they include locals in the town, staff of the university as well as people who live in the surrounding areas.
* We will strive to have the quality of ingredients match with the experienced service. In addition to providing food, we will offer entertainment. This is not common in any of the restaurants within the surrounding area. In providing entertainment through a piano bar, we will be able to showcase the talent of students at West Chester University’s theater department and in return will get business through doing so via word of mouth of student pianist.
* Through a SWOT analysis, we were able to determine that there is a significant need for this kind of concept in West Chester. Our prices and quality of food and services will be our strengths that will pair well with the opportunity to......

...Innovative Widgets customer service plan
Vision
• This is a statement of how you envision customer services being delivered in the future
In five years’ time, Innovative Widgets will be the leader in customer service satisfaction, providing timely, responsive service with integrity, simplicity and a passion for excellence, while meeting or exceeding the customer’s expectations.
Mission statement
• This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies
The mission of Innovative Widgets is to always convey a passion for the customer and to consistently deliver the best service experience. Innovative Widgets defines customer service as any activity provided by an Innovative Widget employee that enhances the ability of a customer to realize the full potential value of an Innovative Widget product or service before and after the sale is made, thereby leading to Customer Satisfaction and repurchase.
Product standards
• Provide a clear description of the product standards or specifications (page 27).
• Use the information provided in the case study.
• If the information for one aspect of the product is not available in the case study, use your own judgement to outline a reasonable standard.
Product (widget) aspect Product standard or specification
Dimensions Mean widget size = 10mm
Tolerances +/- 3% variance (0.03) = all widgets including tolerances = 9.7mm –......

...Business Name & Location:
GFC (Green Food Corner)
2/H/5 Goldreen Street
Shymoli, Mohamadpur
Dhaka-1207
Ph: 01736084927**,01674974517**
Fax: 02888888
Name of the Venture
The restaurant is a partnership firm. As it will be established in an aristocratic area, the name should be worthy to attract the attention of the customers. So, we decided to name it as ‘GFC’.
Location and Facilities of the Venture
‘GFC’ will range in size of 3000 square feet and will seat 100 guests at a time. In order to attract the target customers this restaurant will be located in Shymoli area of Dhaka city. The restaurant will be equipped with a state-of-the-art sound system where our customers will be able to select their favorite country and western songs for free. The restaurant will be built on some prototype specifications: clean lines, open, and pleasing to the customer.
The site/building selection will be chosen based upon the following list of criteria:
* Community size minimum of 50000 people within one mile.
* High visibility.
* Easy access to parking lot with a minimum of 10 parking spaces.
* Access of high officials during the working days.
* No overabundance of competition in the trade area.
All of these qualities are consistent with the goal of providing a top quality, entertaining dining experience at a justified price. The consumers’ satisfaction on the organic menu and service would be the best form of marketing.
Nature of the Business
Restaurant......

...Company
Fa Fa Furniture.
2.2. Nature of Company
We form our business as a “partnership” business. The types of our business are Manufacturing Furniture’s, Wholesaler. We produce wooden furnitures.
2.3. Industry profiles
The main idea for developing this business is due to the rapid development in the construction industry. This would give an opportunity for our company to provide furniture to the houses after the construction project finish.
2.4. Location of Business
Fa Fa Furniture is located at No 4E, Oya Road, 96000, Sibu, Sarawak. We chose this location because it is strategic location that many construction projects are running around this area. Other than that this location may became busy residence area.
2.5. Date of Commencement
Our company will commence operations on 1st January 2013.
2.6. Factors in selecting the proposed venture
We chose this business because there is a high demand in the housing industry. We believe that we can compete with other competitors around Sarawak. We also believe that our company will became a source of reference for entrepreneurs in the same field.
2.7. Future prospects of the business
Our future plans for this business is open more branches in Sarawak. Besides that, we also hope that we can get full support from government and non-government associations.
2. Purpose of Preparing the Business Plan
This business plan is prepared by Fa Fa Furniture for the purpose of obtaining......

...BUSINESS DESCRIPTION
Name of the business
Our name of the business is “DO IT”. By this we want to say to our customers make thing that they are wanted but delay for tomorrow. And our slogan is “Do it now. Do it yourself”
Nature of the business
Our nature of the business is the sphere of fitness, sphere of fight. We will train not only to make body fit and so to fight.
Unique or distinctive features of the business
Our unique features are followings: Our place is not to just workout. We have an opportunity for mix-fighting fans to make them feel like their idols letting them train and fight in the octagon. Also we will provide seminars once a month with famous sportsmen. We have no limits to customers in case of time. In other words if they buy a ticket for a month they will have unlimited amount of time to train. We have trainer-nutritionist, who takes hem analysis of customers for free, and you can consult with him. For those who want, he can advise schedule of right diet and training. In the training hall there will be TVs on the wall with motivating videos of training of MMA, Boxing, UFC and video records of famous fights.
Finally, we have swimming pool and vaporarium in the cellar to make our customers relax and feel good after hard day of training.
Mission Statement
Our mission is to provide with the best services in sports sphere, and to get our customers satisfied with our features and make them encouraged to improve their bodies and spiritual......

...Business Plan Cover Sheet |
Student Name: Twinkle lakhani
Student ID: H00232405
Company Name: Pedal all the way (PATW)
Course: C17EC
Tutorial Group: Tutorial 8
I confirm that the work submitted is my own or that it reflects my contribution to a group submission. The submission is expressed in my own/the group’s words. Any uses made within this work of the writing of other authors or of any existing source is properly acknowledged, and a list of references used is included. The University Ethical Code of Practice and the Schools’ guidelines on plagiarism as contained within the SML handbook have been understood and followed.Student Signature(s): …………………………………………….Date: …………………………………………… |
BUSINESS PLAN : PEDAL ALL THE WAY
PEDAL ALL THE WAY
ON PATH TO ALL DESTINATIONS
PEDAL ALL THE WAY
ON PATH TO ALL DESTINATIONS
2016
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 4
2. COMPANY OVERVIEW 4
3. PRODUCT AND/OR SERVICE 5
4. MARKET AND INDUSTRY ANALYSIS 6
5. MARKETING PLAN 7
6. OPERATIONS PLAN 9
7...

...
Executive Summary
Bambinos is a 60 seat upscale-dining restaurant with a 40 seat children’s dining area completed with 10 state licensed child care providers. All of our child care staff will have complete background checks and will be required to attend state child care licensing classes. Parents will be able to have in-house child care while they enjoy a date night – at no extra cost. Parents can drop off their children for a night of games such as videogames, ski ball, claw prize machines, and a ball pit. We focus on our upscale pizzas, pastas, risotto, chicken, steak, and many seafood options.
We will be located in newly developing commercial and home real estate area. The area is a quickly booming and rapidly expanding area located in Nebraskaville, Nebraska.
The outlook for Nebraskaville is promising, and construction of neighborhoods is booming, Developers have creating an indoor water park facility with connected hotel. In addition to the water park, the expansion has allowed for a national sporting goods facility to open a new location in the area.
The area is in need of a more upscale family friendly place with excellent food. A place where you always know you will get the best of everything. Bambinos will feature a cozy dining room and kid friendly lounge. Comfortable furnishings and decor with soothing warm tones will set the atmosphere. The lounge will include comfy couches and loveseat for the parents to keep an eye on their kids while enjoying a drink or......

...staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.
Development & Status
The company was incorporated in September of 1995 and elected sub-chapter S.
The founders are Jack Morton and Wilma Mason. Jack is the President and Wilma the Vice President. There is a total of 10,000 shares of common stock issued. Wilma and Jack each own 3,000 and the remainder are retained by the company for future distribution. In addition they have loaned the company $25,000 of their own money for research and start-up costs.
A suitable site for the first restaurant was found last month and lease negotiations are in the final stages. The location will be on Deacon Street, just outside Harvard Square and close to a dense population of the target market. When the lease is signed there will be three months of free rent for construction and in that time the balance of the start-up funds must be raised. With that phase completed, Abonda Restaurant can then open and the operations phase of the project can begin.
Future Plans
If the business is meeting its projections by month nine, we will start scouting for a second location and develop plans for the next unit. Our five......