What is Lead Generation?

Lead generation is the process of identifying your target audience by job title, company size and Industry and other parameters to create a list of leads who are most likely to engage with your services.

“The brutal fact is the number one reason for failure in sales is an empty pipe, and, the root cause of an empty pipeline is the failure to prospect.”

Jeb Blount, Author of Sales Gravy

What is Prospecting?

Prospecting is the act of searching for the right contacts to reach out to. The better your prospecting, the better your pipeline and better the revenue you can generate.

Does your company need to generate Leads?

Companies of all types need to generate leads.

Software companies use lead generation to sell their software directly to other companies

Services companies like Agencies use lead generation to find new clients.

Manufacturing Companies used lead generation to sell their products to suppliers and retailers

Data will tell you if your email is opened or not, or if you are getting replies or not. But you won’t know why you didn’t get a reply. That is art.

Writing a solid cold email is all about starting a conversation. It isn’t about selling. It’s about introducing yourself and getting the other person to talk.

Blatant sales emails will not get replies and it’s a waste of time, waste of a lead and dents your reputation as well.

Cold emailing involves testing. There’s no point in sending one email to thousands of leads. You need to test your templates with a small cohort of around 250 people and send a different template to another 250 and measure the data.

Cold emailing is a long term game and it’s totally worth it.

You should definitely generate leads if you are in …

Sales

The sales teams of the largest and smallest organizations in the world generate leads and cold emails their prospects. From Oracle to your small time software company, all generate leads. This is the number one method to increase revenue for organizations.

Marketing

Marketing teams should start generating leads for their marketing activities. Marketers use cold emailing to reach out to other companies for content partnerships, for getting backlinks to their articles or website. They use cold emailing to even get blogger coverage.

We help SMEs in Singapore to create digital solutions to increase sales and productivity. At Novatise, we work in a lean environment as such no sales person is involve. We deal with the customers directly to achieve growth and success.

Singapore Digital Agency

About Novatise

Novatise derives from the word “Innovate”. At Novatise, we deal with two distinct aspects of innovation. One being application design/development and the other being digital marketing. We strive to innovate to help you to establish rapport between you and your clients, be it social or professional. We offer our utmost effort and advice in matters relating to development of applications, design and production of
interactive media.