An application that leverages Yelp API to populate user-generated reviews on the social networking site, Facebook, has been created for The Capital Grille.

Developed by Sitewire, the company has also completed a variety of additional digital media engagements on behalf of The Capital Grille in the last year. Launched last week, the Facebook application is unique in that it leverages the Yelp API to aggregate consumer reviews and recommendations from forty of The Capital Grille locations. The Yelp reviews are then fed directly into The Capital Grille Facebook page.

Because the Yelp API didn't previously offer this type of support for multi-location businesses, Sitewire created the custom feed in-house to meet the needs of The Capital Grille. The agency worked closely with both Yelp and The Capital Grille to ensure consistency in brand standards and create a unified on-site experience for Facebook fans and followers. The Capital Grille is including all their reviews, from 1 star to 5 stars, on a site that boasts over 400 million active users.

The potential uses for the application as a content aggregator and conversation starter on Facebook, the world's most popular social networking site, are deep and wide, and the agency is already forecasting future upgrades and modifications to the application in the coming weeks and months, expanding its reach in the social space for a mix of clients and industries.