Wednesday, November 07, 2012

Consolidating two companies to form one super
creative digital laboratory.

November 7,
2012 – Toronto, Canada - House of Cool is excited to announce
recent company restructuring plans.
By consolidating our pre-production studio with our previously acquired
commercial studio Red Rover, we intend on creating one dynamic creative hub. Operating
as House of Cool we are equipped with imaginative concept to final delivery
capabilities in animation and visual effects.

House of
Cool has been rocking the feature film world with exceptional creative
direction, story development, concept design, boarding and pre-production
services. With an impressive credit list of over 20 features including; Hugo,
Rio, Despicable Me, and
Ice Age 3 in
addition to a strong slate of work in place, the time was right to build upon our
commercial capabilities.

By
injecting new technological upgrades and featuring a creatively versatile roster
of commercial directors. House of Cool looks to offer the advertising industry
film quality, artistically driven work in both traditional and 3D stereo
formats.

Leading the
commercial expansion are directors, Greg Court and Matt Whelan. Greg is an award-winning
director, with a strong eye for storytelling, animating and character
development skills. Matt is a technical wizard with a diverse background in
both live-action visual effects and animation. Together they lead a talented team of artists capable of
creating brilliant 3D and live-action vfx for commercials.

House of
Cool was founded by animation legend Ricardo Curtis and business partner Wes
Lui in 2004. They have built a studio where outstanding individuals come
together to bring extraordinary entertainment to our clients and audiences.