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Best/Easiest way to download a .SWF file

Hi --

I'm offering my visitors the service of a customized flash page that I will customize for them and have them pick it up and download from my site when it's complete. I've never been sure how to go about this part (having them downloading the .swf file). Do I place it on a page on my site as a .swf, then have it able to be downloaded as a .zip file? Or is there a more direct way for them to download the .swf alone? Does it need to downloaded as zip? And if I need to place a link on the page where the file is for them to "start downloading," where would that link point to (http://www.mysite.com/flashfile.zip?)

I think moospot inadvertently answered your question - I would do it as a zip - that way you can include the .swf (and the .fla if you wanted) as well as the HTML source, and a readme if necessary, rather than making people "save target as" lots of files. plus it is a lot smoother to get a .zip file...