Although some experts question how rapidly e-commerce can spread to China’s inland, the markets still growing and diversifying. Overseas products are popular in a number of bestselling product categories, but mostly form a category in its own right, thanks to separate...

Foreword A collective approach can help to spread costs and reach more customers. Interest groups such as the US pork lobby USMEF, and governments of countries such as France, Italy and the United Kingdom have already launched successful e-commerce promotions for...