Sorrisi vs DiPiù

Mondadori

In September 2015 DiPiù magazine affirmed they are the top selling magazine in Italy.TV Sorrisi e Canzoni magazine, market leader since forever, asked us to reply with an ad. Here it is.TV SORRISI E CANZONI. NOBODY SELLS MORE(DiPiù, name of the rival magazine means literally “more”)Few days later DiPiù stated to have outdone TV Sorrisi e Canzoni in August. Our reply went like this.ANNOUNCEMENT: IT TAKES MORE THAN ONE MONTH TO BE LEADER.