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After decades of debate, the European Union will ban animal testing of cosmetic products and ingredients. The ban is effective March 11. The ban blocks the import and sale of animal-tested cosmetics products and ingredients in the European Union.

The ban, which many beauty companies had expected to be delayed or scrapped, will demand that any company that sells new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The ruling affects all cosmetic products, including toiletries such as toothpaste and soap.