IS SET TO HEAD TO TRIAL IN NOVEMBER. IF YOU ARE INTO SOCIAL MEDIA NO DOUBT YOU'VE PROBABLY SEEN THE ICE WATER CHALLENGE BY NOW. MAYBE YOU'VE BEEN CHALLENGED. IT IS SPREADING VERY QUICKLY RAISING MONEY AND AWARENESS ABOUT A LOT OF DIFFERENT CHARITIES LIKE LIEU GEHRIG'S DISEASE. WE ARE SHOWN TONIGHT HOW IT'S CATCHING ON IN THE CINCINNATI AREA. [SCREAMING] IT'S AN ICE COLD CRAZE THAT IS GETTING RED-HOT THROUGH SOCIAL MEDIA. BIG NAMES ARE DOUSING THEMSELVES LIKE MARTHA STEWART. ETHYL KENNEDY AND THE KENNEDY CLAN. NBC MATT LAUR. GRAIL DOYLE WHO SHOWED UP ON UC'S CAMPUS A FEW HOURS AGO. THE ICE BUCKET CHALLENGE IS CATCHING ON. WHOEVER YOU CHALLENGE IS SUPPOSED TO EITHER TAKE THE SAME ICY SHOWER OR DONATE A HUNDRED DOLLARS TO ALS RESEARCH. UC BASEBALL COACH PIE WAS CHALLENGED BY ONE OF HIS SHOWERS. HE PLAYED IT FORWARD TO HIS BOSS. THE COACH ENDURED MULTIPLE TAKES BECAUSE OF VIDEO GLITCHES. THREE TIMES IT WAS COLD, YES. YEAH I THINK WE ADDED MORE ICE EACH TIME. THE IMPETUS IS AWARENESS ABOUT ALS FOR WHICH THERE IS NO CURE. THAT'S WHAT BROUGHT GREG DOYLE TO CAMPUS FIVE HOURS AGO. HE IS A VOLUNTEER FOR THE ALS WALK AND A COLUMNIST WHO HAS WRITTEN ABOUT THOSE STRICKEN BY ALS. LIKE MANY OTHERS THERE IS STYLE AND SHOWMANSHIP AT TIMES. YOU'RE ON THE CLOCK, GENTLEMEN. AFTER ISSUING A CHALLENGE TO THE COACHES DOYLE PLAYED IT AS IF HE GOT OFF EASY WITH A SMALL CONTAINER . THE ALS CHAPTER AROUND HERE WANTS YOU ON THEIR FULL BUCKET LIST. MANY WHO TAKE THE CHALLENGE WRITE HUNDRED DOLLAR CHECKS EVEN AFTER THE NUMBING EXPERIENCE. IT'S SIMULTANEOUSLY WACKY AND WONDERFUL. BESIDES BEING A BOON FOR THE ICE BAG INDUSTRY AND REINFORCING THE POWER OF SOCIAL MEDIA IT IS RAISING RESEARCH MONEY. NATIONALLY OVER A MILLION IN THE PAST COUPLE OF WEEKS ALONE. DOYLE FACED UP TO THE CHALLENGE AGAIN. CHECK HIM OUT ON WLWT.COM. IT'S NOT SO COLD REALLY. THERE ARE A LOT OF WARM HEARTS WORKING ON THIS. IT'S ESTIMATED HALF THE POPULATION DOESN'T KNOW ALL THAT MUCH ABOUT LOU GEHRIG'S DISEASE. WLWT NEWS 5. WOW. IF YOU WANT TO BE A PART OF THIS AND TO DONATE TO ALS OHIO YOU