e27 discussions, how do you generate (quality) ideas?

Startups are constantly evolving and a crucial part of the process is forging new paths. But how do people come up with good ideas?

There are all sorts of strategies for ideation within a company. ‘Design Thinking‘ has become popular recently and company excursions are a go-to strategy for breaking the mold.

While Uber has been in hot-water recently, in early-2016 it undertook one of the largest rebrands in recent Silicon Valley memory and it was largely successful. The inside story of the rebrand is a fascinating case study of how a successful startup creates drastic changes without ruining the entire product.