The Cannes Film Festival. It's where deals get made, producers get laid, and stars get paid. It's where all the movie industry meets to buy and sell all the movies on the planet. And it's where the art of the deal can be filled with more laughs than the deal itself. Sy Lerner is the quintessential movie producer, when he makes a bet that he can take any kid off the street and turn him into a superstar overnight using the universal language of the festival: hype. He meets Frank Rhinoslavsky and turns him into 'Frank Rhino, one of the hottest screenwriters to hit Cannes since Faulkner and Hemingway.' It's not long before celebrities and producers are lining up to meet this hot young star. Dennis Hopper, Treat Williams, Johnny Depp, John Malkovich and more, all want to meet the 'next Quentin Tarantino.' Sy charms them with his own particular blend of hype and substance, and by the end of the festival, has lined up one of the great casts of all time. But Sy Lerner still has a few tricks ...