Regardless of the venue (10 people or 1,000 people, a conference, a sales call, or a feedback session), we, as speakers, are always trying to sell our credibility and value – not to mention our ideas. Hence, all speaking is persuasive.

The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.

Emotions — whether fear or love, pity or anger — are powerful motivators for your audience. An audience emotionally stimulated in the right way is more likely to accept your claims and act on your requests. By learning how to make emotional appeals, you greatly improve your effectiveness as a speaker.

Makes a strong case of the power of storytelling to influence and inspire, in both public speaking and business communications. Discusses the different types of stories that every speaker must be able to tell. Weaves numerous stories through the book.

Who Should Read It

(1) Anyone who is not yet convinced how powerful storytelling can be. (2) Speakers looking to enhance their story repertoire.