Kai Tan is an Accounts Manager for Display Ads/Affiliate Marketing at Rakuten Ichiba; the leading e-commerce platform in Japan. He is responsible for digital retargeting ad campaigns through DSPs such as Tyroo, as well as handling direct affiliate partnerships with major media firms in Japan. Kai was previously involved in the pharmaceutical industry in Australia, before switching career paths by obtaining his Masters in Marketing Management and relocating to Rakuten Ichiba.