Organic app installs are affordable to produce and pack a punch when it comes to value. I’m giving you 4 ways to boost your organic app installs. You’ll surely want to put these methods to use. There’s nothing to lose and only installs to gain.

Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.

Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth.

You know what your target audience looks like. But that is not enough. How can you actually get the potential users to know about your app or to install it. We’re covering the platforms and strategies in this article.

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.