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So you’ve put aside a social media marketing budget. Great! Don't squander it all seeking YouTube plays. "Being everywhere" is not a strategy. Artist managers and labels spend a lot of time and money building a massive (and passive) base and then wonder why they can't sell tickets. Our panel will give practical takeaway advice on how to seek and connect with users who are more likely to support your shows, Kickstarter campaign, merchandise, single and album sales. We'll talk about the very best platforms to drive sales, social media best practices, key apps to use in the field, and more. The ultimate goal for any brand should be attracting, retaining and OWNING connections with quality fans. Being awesome is not enough, you have to have a digital strategy that supports converting fans to consumers.View official listing on sxsw.com

PresSeptem IncJiHAE is a singer, composer and founder of independent music & multimedia company, Septem. As a visionary creative wearing multiple hats since 2007, JiHAE has managed to make 4 albums; an EP; a rock opera with Academy award winning playwright/director John Patrick Shanley... Read More →