AOL's ADTECH to Provide Ad-Serving Capabilities for React2Media

AOL has announced that ADTECH will provide ad-serving capabilites for React2Media. R2M is a full service online advertising network. ADTECH's ads will be served up on R2M's network of 150 sites, including search portal QuikZilla as well as CookingTown.com.

“With the future of digital advertising unfolding, and TV and the Internet increasingly becoming indistinguishable, React2Media has been able to identify and surpass some of the greatest hurdles in the industry,” said Dirk Freytag, CEO of ADTECH. “Our goal in bringing ADTECH's robust, scalable technology to React2Media is to help them further this impressive progress in the current advertising climate, as well as into the future.”

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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