Fan-Based Marketing in 2016: Tradable Bits Year in Review Infographic

2016 was the year of the fan. Major brands finally embraced personalized experiences, social media networks made moves towards better ad targeting and fan data became a staple of every successful marketing campaign.

Congratulations to all of our technology partners for a year full of new fans, stellar campaigns and even more innovative solutions for digital marketing. We've compiled the top fan-based marketing stats from our platform into the following infographic. Happy holidays and please share!