Google’s making it easier than ever to find and play your favorite music videos by featuring prominent video embeds at the top of the search results.

Instead of playing directly in the search results, clicking on the video takes you to the site hosting the video. And while the majority of these videos are taken from YouTube, Google does occasionally draw from other video sources.

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“Paid per click advertising is so passe,” some say. Why is that, when in fact PPC ads account for 65% of clicks for high commercial intent keyword searches?