International American Companies in the Arab World : Signboards Realia

The following Signboards Realia illustrates the widespread dominance of American International companies in the Arab world.

“McDonaldization” of the Arab World

The best times and the most delicious food

More American companies

McDonalad’s Signboard in Casablanca (igougo.com)

McDonalds Shop in Cairo, Egypt

McFalafel!

McArabia (dressed in Arabic flatbread)

Welcome to McDonalds!

McDonalds – McDrive!

Notice how the v letter is written in Arabic ( Faa’ with three dots)

Coca Cola – كوكاكولا

Coca-Cola as a political and corporate symbol in the Arab World

“The Coca-Cola drink has a high degree of identification with the United States itself, being considered by some an “American Brand” or to a small extent as an item representing America.

The identification with the spread of American culture has led to the pun “Coca-Colanization”.

There are some consumer boycotts of Coca-Cola in Arab countries due to Coke’s early investment in Israel during the Arab League boycott of Israel (this contrasts sharply to Pepsi which stayed out of Israel).”

Mecca Cola and Pepsi has been successful in the Middle East as an alternative.

Coca-Cola : a registered Trade-mark

Always refreshing

I took this photo in Marrakesh مراكش when I was in Morocco last year (2007).

The name of the Cafe is “Café France”

Classical Arabic 1940’s Coca-Cola commercial

Recent Arabic Coca-Cola Commercials – اعلانات كوكاكولا

Mecca Cola

The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to pro-Muslim consumers. The product’s name contains the traditional Latin-alphabet transliteration of مكة المكرمة (“Mecca”), the holiest city of Islam located in Saudi Arabia.

Pepsi – بيبسي

Arabic commercial of Pepsi

Pizza Hut – بيتزا هات

Burger King – برجر كنج

KFC – Kentucky Fried Chicken

Classical KFC Arabic Commercial

دعاية كنتاكي: هل تريد أن تكنتك؟ – Would you like to “Kintak”!

Nations with at least one KFC restaurant are colored in blue (Wikipedia)

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7 thoughts on “International American Companies in the Arab World : Signboards Realia”

American Investment Article

1) The article is saying that whilst most people think of American investment in terms of McDonald’s and other fast food places, they have a significant and important role in terms of arms/defence investment and trade.
2) Firstly people tend to think of American fast food places.
3) America also invests heavily in the oil industry as well as selling arms to the region.

I currently work for a non profit organization called ING (www.ing.org). We would like use (one) image from your website for our presentations. If so can you please provide us an e-mail we may send a release form to.

I also work for the non-profit mentioned above by Ateka in the previous message. Could you please contact me to let me know if we might use one of your images of the McDonalds in our work, or who we should contact.

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Glossary

Virtual Realia

Digitized objects and items from the target culture which are brought into the classroom as examples or aids and used to stimulate spoken or written language production.

Language Realia

Realia is a term used in education to refer to certain real-life objects. In education, realia are objects from real life used in classroom instruction.
In education, realia include objects used by educators to help students to understand better other cultures and real life situations. A teacher of a foreign language often employs realia to strengthen students' associations between words for everyday objects and the objects themselves.
In foreign language instruction, the term realia has a broader meaning, which includes photos of objects from a country where the target language is spoken.
Wikipedia