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10 Steps To Take Now For Crisis Readiness

In the past few weeks, I have overheard discussion among students at BYU-Idaho about what public relations really does. One student tried to summarize the numberless “job descriptions” of a PR practitioner in two words: crisis management,

Though I do agree that professionals working with the image of companies and/or individuals have a lot of clean up in their responsibilities, I do not believe that they can be described by that oversimplified definition. However, crisis management is an important component of what public relations teams will inevitably encounter at some point during their careers.