The study's findings were interesting, if not, you might say, earth-shaking: "Findings from this large dataset of U.S. singles suggest that women, regardless of sexual orientation, have less predictable, more varied orgasm experiences than do men, and that for women, but not men, the likelihood of orgasm varies with sexual orientation."

But what really made Goldberg's breath quicken was that the researchers drew their findings from "a 2011 questionnaire of single men and women in the United States of America," known as Singles in America, that is sponsored by Match.com.

And here's what came at the end: First and last authors Justin R. Garcia and Helen E. Fisher -- a Rutgers anthropologist who serves as Match.com's chief scientific adviser -- "have received funding from Match.com ®."