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Welcome,

Throwing Out the Dopamine Shots: Reward Psychology Without the Neurotrash

Speaker(s)

Ben Lewis-Evans

Company Name(s)

Epic Games

Track / Format

UX Summit

Overview

Have you ever heard someone say a game gave them a "shot of dopamine"? What does this mean? This talk will dispel the neuromyths around dopamine and focus on the psychology behind reward systems in game design. The topics covered will include basic reward principles, cognitive biases that impact reward perception, and the importance of progression, control, social interaction, and expectation, and the vital role of feedback and UX when designing effective rewards. When it comes to designing an effective reward, if players like it, have learned how to get it, or are motivated to get it can be different outcomes.