Public Relations Marketing SpecialistSciQuest

THIS JOB HAS EXPIRED

Overview:
The PR/AR Marketing Specialist will drive the market presence for SciQuest through press and industry analyst channels. This individual will manage the relationships with our Public Relations firms to develop and manage SciQuest?s corporate and vertical-specific marketing messages and grow SciQuest?s brand awareness in our targeted markets. Through relationships with industry analysts, media and key customers, this position will ensure that the market has a clear and strong understanding of SciQuest?s marketplace and its unique value proposition.
Principal Responsibilities:
The PR/AR Marketing Specialist is responsible for the overall strategy and day to day execution of SciQuest?s media relations and analyst relations programs. Working in close alignment with SciQuest?s product marketing, lead generation, product management, business development and sales teams the PR Specialist?s overall objective is to grow SciQuest?s reputation as the market leader in on-demand eprocurement software by:
Building credibility and validation for our solutions
Creating visibility, influence and air cover for our sales teams and partners
Positioning SciQuest experts as thought leader
Manage content and approval process including but not limited to : press releases; white papers, webinars, blogs, articles, etc.
Leverage content developed by product marketing group into other PR materials such as bylined articles, pitches.
Manage media relations with PR agency and help to source and develop strong angles for proactive, editorial calendar and news-generating pitches; develop positive relationships with key reporters, and unearth new opportunities.
Work with key media spokespeople to prepare for interviews, refine messaging and proof points.
Manage all analyst relations ? maintain, build and influence relationships with key analysts; manage briefings and inquiries.
Manage content for social media according to the calendar set forth by Manager of Lead Gen and Digital Marketing
Manage editorial calendar and contributions for SciQuest Blog
Work with SciQuest product marketing and sales to identify customers to be leveraged by SciQuest marketing and PR; work closely with participating customer contacts.
Secure speakers for tradeshows and events, working with Marketing Specialists
Ensure PR content is published in a timely fashion on SciQuest website ? press releases, media coverage, analyst coverage, customer testimonials ?etc.
Report and monitor PR agency?s specific goals/metrics are met and present to management on a quarterly basis
Industry/competitor awareness ? keep abreast of industry news, track competitors? news and make and PR recommendations where relevant.
Manage and execute ad plan, both print & digital.