What is “Be Brasil”?Promote the image of brazil as an attractive and reliable country in the world of business

The idea behind Be Brasil is to promote the image of brazil as an attractive and reliable country in the world of business by using a narrative supported by the determination and creativity of the brazilian people and the quality, innovation and sustainability of our products and services.

These attributes will be highlighted in a major national and international campaign that will integrate public relations, marketing, events, press relations, social media and advertising. The initiative will focus on promoting exports and attracting foreign direct investments to the country through a strategic partnership between Apex-Brasil and the Ministry of Foreign Affairs to expand Brasil presence in the international market.