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5 CSR Tips So You Can Start Giving Back This New Year

This is a terrific article from Hubspot. Check it out!

As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well. We’ve talked about CSR in the past and explained how it helps with brand management. This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy.
As a business, giving back is always one of those things that are pretty difficult to do. Too much of it and you get called out for putting up a show. Too little and you get criticized for not doing enough. In the spirit of Chinese New Year, here are a few tips to integrate your CSR into the overall marketing plan.