PPC

Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Finding and retaining top personnel Attracting and keeping hard working talent has always been an issue in most industries, but many landscaping contractors have identified personnel problems as one of the most pressing issues facing them today. While the economy has been slowly improving in many areas, costs for many contractors have been increasing, which has kept wages relatively flat. As a result, landscaping contractors are forced to spend much of their time focused on recruitment and training rather than building their businesses. Many contractors have identified attracting qualified applicants to be the real tripping point in their recruitment process, but some have found success by advertising for the jobs online on their own websites as well as on recruitment sites. Once you have employees, it can be complicated to hold on to them. But finding a little extra in the budget to pay quality workers what they’re worth can […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

A LinkNow Media Guide to Retargeting Campaigns for Small Businesses Many small business owners are doing everything they can to get noticed online; they invest in a professionally designed website and SEO, they blog actively, and engage with their followers on social media. These are all very important aspects of every online marketing campaign, but sometimes your business needs an extra boost. That’s where retargeting can be a big help. Some people think it’s creepy, but retargeting is an advertising method used by nearly every large company that has a presence on the Internet. However, very few small businesses are using this resource. And when it comes to online marketing, any time you don’t make use of an available tool, you’re just leaving money on the table for one of your competitors who is using it. Let’s talk about how you can use retargeting to your advantage. What is retargeting? […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Future of Business Internet shopping is here to stay. In the 1990s, many people were skeptical that Amazon, a fledgling startup trying to sell books online, would ever make a profit. Now it’s one of the largest, most successful companies in the world, and growing every year. The simple fact is that consumers love to shop online. The simple convenience of shopping from the comfort of your home means that ecommerce is going to be a huge force in retail for the foreseeable future. But how do you get started if you want to sell your products online? Do you just create an eBay account and sell things there, or is it better to create your own website? Read on! The Online Auction Option eBay might be the ideal venue for any business that wants to dip its toes into the online retail market. It’s relatively low risk, requires […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.