Dear Sir, Appreciate very much if you can comment on below answer outline

As described in Ansoff’s growth mix, SAL has 4 options to pursue namely,1. Market penetration2. Market development 3. Product development 4. DiversificationIt is obvious that product development and diversification needs more capital investment and resources with high risk. As per SWOT done, SAL is not in a good position to adopt above two strategies. However, we can suggest that SAL is better position to pursue market penetration or market development or both,Market penetrations is possible if SAL adopt the followings1. Attract more guests to SAL hotels through group packages (include all 4 hotels to the package)2. Attractive discounts for repeat guests 3. Loyalty discount for tourist who visits 02 or more SAL hotels during single visit4. Bundle offer for guests who visit first time to SAL hotels 5. Family packages with special discount for kids Market development (existing product new market)SAL should capitalize growing arrival of cultural tourists and experiential tourists by attracting them to Anuradhapura and Waikkal. To attract high-spend tourists SAL should understand their unique preferences in accommodation such as cabana and boutique where SAL can charge a premium price. Attracting local tourists with the offerings such as family packages with child care and child pay facilities is feasible for SAL.

Yes, it is rational based on the current information given.However if the Company solve funding matters they should look for other business opportunities in the long run.

Any body can provide ? " probable issues taking place after CIC getting controlling power and way of mitigating those adverse effect"

I think it should be purely based on the matters that examiner gives. We cant now give mitigating measures.The only thing we can say here is SAL staff will react if CIC try to change SAL culture. normally we can get a bit of idea if we read "why mergers & acquisitions fail "