Why and how can you build your direct marketing advertising strategies? Direct marketing is one of the most effective methods. Results are clearly measurable. Turning marketing into a science is our goal, so in this article you will learn about the b...Read more

In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words...Read more

Black Friday and Cyber Monday bring with them a wave of consumerism. For shoppers, it's an early christmas treat. The shopping craze days have grown as customers share their experiences on social media. For marketers, these days pose digital marketin...Read more

Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, sai...Read more

Leads are Inbound Marketing’s very reason of existence… but as any good marketer will know, not all leads are created the same way. Some contacts have very high, short term possibilities of conversions, others will only make you waste your time. But ...Read more

If you want to increase your product’s or service’s online sales, inbound marketing is your ally. As I am sure you already know, this strategy consists in attracting users using content: ebooks, podcasts, videos, etc. and then taking care of those co...Read more

In the first moments of a company, most of the founders only have one worry: to start selling and obtaining benefits in any way. When you have only a handful of customers, keeping your sales process under control is relatively simple. But as the comp...Read more