Fewer people eat out at breakfast time than other parts of the day, and the time allocated to the meal is minimal: An average of 12 minutes each day, according to research firm NPD. Breakfast habits are more resistant to change than other eating occasions, and competition for the breakfast eater is intense.

But that doesn’t mean there hasn’t been winners and losers. More on this after the jump…Read More »

For plenty of big fast food chains, breakfast has been the new lunch in recent years, a chance to make money at a time of day when there’s little demand for burgers or fries. Even Taco Bell is getting in on the act, in the most waffle-taco way possible.

So with that in mind, we might have another entrant to the breakfast club. Via the WSJ’s Kevin Kingsbury:

Is Chipotle the next to join the coffee crowd? There’s a test ongoing at a Washington, D.C. location using product from Philadelphia’s La Colombe, that company’s leader has disclosed. He’s also told eater.com that espresso and cold-brewed drinks are likely on the way.

Janney wonders “whether this could be the beginnings of a potential wider breakfast rollout for Chipotle, which at present–to the best of our knowledge–only opens for breakfast in two airport locations and only serves breakfast items at one” of them. Fast-food burger chains have made breakfast a focus in recent years while Starbucks is set to roll out more food at its outposts.

Would Chipotle really become a breakfast place? More on this after the jump… Read More »