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Record 2019 UK adspend forecast to fall 16.7% (£4.23bn) to £21.13bn in 2020

UK adspend rose 6.9% to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite a promising start to 2020, the impact of COVID-19 has been swift and sharp on the UK's media landscape.

The AA/WARC Expenditure Report is the world standard. Dependable and adaptable, it characterises the authority and innovation for which the UK ad industry is known. It demonstrates advertising’s multiplier effect on the economy and, on the other side of that coin, the fragility of the plural media we dangerously take for granted.

Adam Smith
Futures Director at GroupM

We find the Expenditure Reports essential for market analysis. They enable us to view the top line shifts in media spend easily, while detailed and relevant category breakdowns make more in-depth research possible. AA/WARC figures are the gold standard for UK ad spend.

Douglas McCabe
CEO and Director of Publishing and Tech at Enders Analysis