Brack Capital

Here’s our first look at Brack Capital’s condominium conversion 90 Morton Street, also known as 627 Greenwich Street. The former printing building was built in 1911 and sits where the commercial lofts of Hudson Square (West Soho) scale downward into the West Village. Brack, headed by Isaac Hera, purchased the 120,000-square-foot corner building for $105 million in late 2014, and in September, the team submitted a $326 million offering plan to the office of the New York Attorney General.

Building permits filed for the long-stalled conversion project last summer detail a 35-unit (29 condos) building that will remain 12 stories. It will only gain 1,649 square feet of construction floor area, and it appears its upper floors will be reconfigured into a succession of terraced penthouses. Though the architect of record is listed as Isaac & Stern Architects, the projecting volumes of the upper stories remind us of the work of Eran Chen’s ODA Architects. ODA served as the design architects for Brack’s 15 Union Square West and the James Hotel in SoHo.