"We are the firm that helped Save the North Atlantic swordfish from the brink of extinction" (Fenton website)

Remember the Alar apples scare?
It's success - if you can consider inflcting tens of millions
of dollars in damages on the apple industry by creating public hysteria
over completely overblown, misreported and misrepresented science
- was largely due to Fenton Communications ( link
and yes, there are people who still consider that a success). Not
at all coincidentally, that was also what moved Natural Resources
Defense Council into the big times of environmental activism.

*According to
Fenton, "by the late 1990s, the North
Atlantic swordfish population had plummeted. Fenton’s “Give
Swordfish a Break” campaign was anchored by world-renowned chefs’ refusal to
serve the endangered fish. As a result, the federal government declared more
than 132,000 miles of the Atlantic off-limits
to swordfishing. By 2002, swordfish had reached 94 percent of full recovery."
People who were actually aware of what was going on didn't share
Fenton's grandiose analysis of their, or of their client's (Pew
Seaweb - link)
role in "saving swordfish." The Pew funded Give Swordfish
a Break campaign came at the tail end of a successful push by the
U.S. swordfish fleet and NMFS for effective international management,
and all it did was severely damage the U.S. swordfish market. Sort
of like Fenton and NRDC saving U.S. apple eaters from Alar (link).