Session 1
o Telling the story of your business: who are you, what do you do, and why do you do it?
Session 2
o Knowing your stuff: being prepared, well researched, and knowledgeable about industry data, your competition, and lingo.
Session 3
o Saying what they want to hear: sell to anyone, and engaging your audience, whilst building customer loyalty.
Session 4
o Present with ease, even if you hate it. Know how to use your greatest asset: assessment, and own it.

About the Instructor, Cory Coletta

Cory was born and raised in Caledon, Ontario. At 12 years old, he began a hobby that he launched into a business by the time he was 16. Almost a decade later, he holds an honours degree in business and marketing from Wilfrid Laurier University, and is pursuing a Master of Education at University of Toronto. Over the past three years, Cory has been working in the higher education field, educating students in leadership and personal development, and guiding those working through transition from high school and workforces into diploma and degree programs. A marketing expert with clients from across Canada, and a higher education professional, Cory has returned to Caledon to embark on teaching and learning within his hometown, and the Greater Toronto Area, in student supports, education, business, and beyond.

About the author

Patti Foley

Having spent 25 years in Bolton, Patti remains an advocate for Caledon. As a former Regional Councillor and a long-time community volunteer she is passionate about communicating information about its issues, news, events, people, non-profits and businesses.

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Patti Foley, Publisher

Patti is an advocate for Caledon. As a former Regional Councillor and a long-time community volunteer she is passionate about communicating information about its issues, news, events, people, non-profits and businesses.