We’re well into the month of January in this New Year. And while it may be too late to make predictions, it’s not too soon to look forward and make plans for the rest of the year. In this case, I am referring to planning on how you can utilize social media...

Tweet this article Click To TweetI recently spoke at the OCPRSA luncheon, The Virtual Power of Parenting Media and Influencers. I was looking forward to spending half an hour instructing (READ: bossing) PR folks on how to work with Mom Influencers. Here is some of the...

Click to Tweet this article Click To Tweet Share Tweet Share So you want PR companies and brands to come calling when they have paid engagements and influencer events? There are some some things you can do to help boost your chances of getting that gig you have been...

YELP can be a business’ best friend or worst enemy. Bad reviews from customers or former employees can be frustrating and sometimes unfair. Though the success of YELP hinges on honest and credible reviews, there are still some strategies businesses can implement to...