Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has launched its HD channel in the Middle East and North Africa (MENA) on My-HD, the first and only low-pay direct-to-home HD Pay-TV platform in the region. The deal was concluded through the Dubai based distribution company, SAWA Rights Management.

Subscribers in the United Arab Emirates, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Iraq, Yemen, Jordan, Lebanon, Palestine, Egypt, Algeria, Morocco, Chad, Somalia, Tunisia, Libya, Mauritania, and Djibouti can watch Insight TV’s lineup of thrilling content, which features trending topics and behind-the-scenes stories of global social influencers against a backdrop of stunning locations from around the world.

Carmen Chen, CEO, My-HD commented, “Since our launch in 2012 we continue to strive to bring the best content from around the world to our subscribers. Insight TV is a big draw for millennials because its shows reflect the evolving values of this demographic and covers issues and themes that are important to them.”

“We are committed to delivering our inspirational and topical content to viewers around the world and we’re excited to launch on the My-HD platform,” adds Graeme Stanley, COO, Insight TV. “We like to take our viewers on an adventure and we look forward to seeing the reaction from My-HD subscribers.”