EMS license assignment to all users made easy

So you’ve purchased Microsoft’s Enterprise Mobility Suite (EMS) licenses, now you need to assign them to users within your organization. A typical situation will be that you already have Office 365 licensed users, and it make sense that all of them will get EMS licenses too.

To achieve this, I would suggest using an Azure AD group with Dynamic Group membership. in this example, the group will include accounts that match ALL these conditions: