acteur commercial

English translation: Market player

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Explanation:Business protagonist (or perhaps "participant") would work, but I think you want something that fits a bit more closely into business lingo; also, it looks like the emphasis is on the dynamics of the marketplace, rather than on the paperwork side of business, so I'd use "market" rather than "business." One of *the* buzzwords at the moment is "player," and the use of "acteur" certainly points in that direction.

Unless you are dealing with a text that specifies where, exactly, this "acteur" fits in an organizational design, I'd go with "market player," on the assumption that this is an umbrella term designating a function in the business world: someone who participates in the market at a certain level, however they might be designated formally (i.e., "agent," "distributor," "manager," "representative," "sales manager," "distribution manager," etc.).

Note: "acteur" is also a very "French" way of seeing the world: it stresses a person's function/action, rather than an identity. The most direct translation into English would be: "doer."

Explanation:Business protagonist (or perhaps "participant") would work, but I think you want something that fits a bit more closely into business lingo; also, it looks like the emphasis is on the dynamics of the marketplace, rather than on the paperwork side of business, so I'd use "market" rather than "business." One of *the* buzzwords at the moment is "player," and the use of "acteur" certainly points in that direction.

Unless you are dealing with a text that specifies where, exactly, this "acteur" fits in an organizational design, I'd go with "market player," on the assumption that this is an umbrella term designating a function in the business world: someone who participates in the market at a certain level, however they might be designated formally (i.e., "agent," "distributor," "manager," "representative," "sales manager," "distribution manager," etc.).

Note: "acteur" is also a very "French" way of seeing the world: it stresses a person's function/action, rather than an identity. The most direct translation into English would be: "doer."