Zuckerberg took a helicopter in to Burning Man for one day to help fry up some grilled cheese sandwiches. The grand entrance was initially reported by The Verge and confirmed by Facebook co-founder Dustin Moskovitz.

"[Zuckerberg] was a guest in the camp I built and no money changed hands. Along with its other inhabitants, he helped pitch his own tent. I wanted him to experience the city and to experience gifting because I thought it would make him grow as a person and the world better off as a result; I believe that’s exactly what happened, however marginally (he was already a pretty great person)."