First Steps Toward Your New Website

Share your own vision and needs first.

If you are serious about building a new website and online marketing strategy, then this website worksheet is your first step.

We follow a consistent process to build mutual clarity from the very beginning. We can’t quote a job accurately without plenty of detail, and even more, the answers you give us here will identify us as either a great fit or a first date that didn’t click.

Please take your time to give these answers your full attention. Once you’ve pushed the button, we will respond with an invitation to meet or some suggestions for a more suited solution.

Please, go on…

Web Site

What is the name of your business? *

Your Website Address *

What does your company do? What are the products or services you offer? *

Who are the decision makers for this project? *

What budget have you allocated for this project? Be honest and we’ll tell you what we can and cannot do. *

Please write down your main reasons for needing a new website. *

SMART goals keep all of us on the same page and moving in the same direction. Specific, Measurable, Achievable, Relevant, and Time-bound. With this in mind, what are the TOP FIVE business goals of your new website? * *

Is there anything about your current site that serves the business well and if so, why? *

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? What are their needs, problems, challenges that you might address? *

What are the TOP FIVE reasons your ideal customer will visit your website? (e.g. research product info, get contact details, ask questions about services, pricing, etc.) *

How do you want people to feel when they interact with your brand? For example, safe and secure, edgy and excited, exclusive and cool, like they belong? *

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? *

What is the website of your strongest competitor(s) online? *

Are there any other websites in particular that use a design or feature that you like? Why? Please include their website addresses. *

What does success look like? If we were celebrating a successful website strategy 12 months from now, what would that have to look like? How many website visitors? How many leads? How many sales? Be as specific as you possibly can. *