Posts tagged ‘how to get more twitter followers’

I separate myself from other Social Media professionals by really learning all I can about “engagement”. Anyone can post anything online and call themselves a social media marketer. What about creating a movement through engagement with actual ongoingconversations using social media? If you’ve ever met me you’ll know I’m as social in-person as I am online. These tools for offline and online marketing will be useful for obtaining a lead online and following through offline:

Why should I do twitter to tell people that I’m brushing my teeth? I often hear this from those skeptical folks who don’t understand that Twitter is a source of knowledge and a tool to communicate with masses of individuals who share your hobbies, interests, and passions! Visit the info graphic below to fully comprehend the benefits, uses for biz vs. personal, and what to do:

“The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.”

Another Mashable info graphic to show you where tablets are headed to the future:

I’m always telling everyone about the power of the Hispanic audience, here’s my proof:

According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.

It seems like there are endless emails being sent about Cyber Monday now that Black Friday has passed. It’s hard to believe how successful they might be? Often I wonder who really does their social media campaign efficiently enough to actually generate more sales online than in physical stores, I found my answer with Mashable’s article on Tory Burch. Here is a small sample of the article:

Much of her success can be linked to an aggressive digital strategy, says Miki Berardelli, who has served as chief marketing officer of Tory Burch since 2009. The company launched ecommerce immediately after opening its first shop in downtown Manhattan, and toryburch.com generates more revenue than any physical store. Burch is one of the few designers to maintain a direct, ongoing dialogue with her friends and fans onTwitter, which she does in an easy-going and authentic manner. The company’s blog, which is helmed by former InStyle editor Honor Brodie, is broadly recognized in the industry as one of the leading manifestations of ongoing, brand-developed content.

1. Reciprocation – The Oldest Trick in the Book

like everything in life, it’s all about favors, you give something to someone with the hope that they do something in return, you teach them something or sell them a product but hope they mention it to others through WOM or Social Media

2. Social Proof – Don’t Be Left Behind

folks like to be where the party is at, build an audience, make it interesting, provide value, and they’ll come!

3. Liking – Never Met a Stranger

be yourself: being funny, personable, or very friendly helps!

4. Authority – Why You Must Listen to Me

show it off, your expertise, your experience, etc…people need to see proof!

5. Scarcity – Last Chance to Be Popular

play it hard to get!

6. Commitment and Constancy – Don’t Go Back on Your Word

follow through!

I really suggest reading the actual post from Mashable about being more persuasive to see examples, stories, and more comprehensive explanation.

As person who has just completed a Master’s of Business Administration degree I have been inclined to start my own business. But as a newbie to TN from FL, I wanted to get a sense of the culture before launching to the commitment of starting a business. I believe Aundrea provides a great insight about how to start a biz plan, using (free) resources through the SBA & TSBDC, real stories of locals who have launched their own business in this area. I highly recommend slowly reading her final chapter: 40-Love Then Game.