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Sony, Warner Virtual World Cinemas Sign Widevine for DRM Protection

Widevine's DRM securities solutions have been integrated into Gaia online for the specific use of protecting Flash-based content distributed in the virtual world by Warner and Sony Pictures Television. As you may recall, Warner and Sony have begun showing content on Gaia as the virtual social network makes a concerted effort to bring in more videos to be shown in its network.

Gaia's growing effort includes Gaia VJ where users can create custom channels streaming content of their choice, and subsequently show the content in private rooms where users' representative avatars can watch and chat together. Sony has even invested in Gaia, indicating that more integration between video and virtual worlds is one way in which the industry is hoping to bring virtual worlds into more mainstream usage and find new, interactive ways in which to distribute video content.

Widevine's participation in this all will also be protecting the advertising content that's included in Warner and Sony's distributed content, similar to what Widevine provided for Nortel. Providing such protection actually helped further along the distribution deals for Warner and Sony with Gaia. From this enabling factor to the use of Widevine for Nortel's IPTV service, these are all indications that the distribution of video content online is being taken in a much more serious manner, in part due to trouble caused by copyright legalities, and in part due to the blatant necessity of the film and television industries to respond to changing forms of media consumption.

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