Indiegogo

Project Role: Marketing and Brand Designer

At Indiegogo, I work as Graphic Designer, specializing in marketing and brand. I collaborate with marketing associates to develop assets to promote new product initiatives. For example, the 2015 “Holiday Favorites” initiative, which drove over $300,000 in funds raised on the Indiegogo platform. I create and manage visual assets for use across the desktop and mobile versions of the product, as well as social media, blog, print marketing collateral, and more.
I also create signage and visual assets for Indiegogo events (CES 2016, LGBTQ Pride happy hour, Hardware Happy Hour, etc.)
I create content such as infographics to reflect crowdfunding campaign successes, as well as infographics educating on how to run a successful campaign.
Another aspect of my job is to manage and enforce brand guidelines to ensure consistency of the Indiegogo brand across many channels and teams. This also means art directing 3rd party designers (such as convention booth exhibit contractors and in-house freelancers) to stay on-brand.