Exploring Your Customers

This series of questions is designed to help us pin down who your best customers are. This inquiry gives us some real world insight into who your business is targeting.

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Your Customers

This questionnaire helps us gather basic info about who your target customer is and why, specifically, who you are targeting in your market.

These questions help us build your page content, design and marketing strategy.

VisionMule is designed to put you in control of web tools that work as your online "employee" representing your business to create access to new leads and potential sales. We are your web marketing, design and development professionals standing by to help whenever you need it.

Tell us a little about your business:

It's Not About You

We create websites to tell your potential customers, "Hey! This is how we solve your problem/pain."

Your website is not entirely about you. Your website is a means to let your customers know you are ready to fix their problem and solve real needs.

These questions help us pinpoint what needs you are addressing to help your customers fix a problem, or in other words, how does your product apply to your customer's purchasing that product.

What unique problem(s) do you solve for your customers?

What service and/or product do you provide that solves a real need? Is it a painful or difficult need?

What are your customers top fears and frustrations?

Are they worried about hidden costs? Do they have physical, emotional, or financial pains?

What unique story can we tell to connect with your customer?

Create a brief synopsis of how you see your customer. Why do they have a problem/need? How did they realize they had a problem? What do they need to do to solve the problem? What information do you have that helps your customer solve their problem?

Specifically, what does your product/service do to solve your customer's need?

What can your customers not do because they do not have a product or service you provide.

The Avatar

It's time to get creative and create a single character that represents your customer demographic. If you feel that you have more than one character, create a second!

Who is your ideal customer?

Think about who your best customer is. Specific age? Are they Married? Kids? Schooling? Where do they live? What do they do professionally? Exact annual income? Spending habits? Personality? Looks? And give them a name! This name can be handy later when discussing your customers internally.

Use the text below as a guide.

Do you have a second Avatar?

If you have a group of customers that does not fall into the first Avatar synopsis, create another for this group

Who is your second ideal customer?

Think about who your best customer is. Specific age? Are they Married? Kids? Schooling? Where do they live? What do they do professionally? Exact annual income? Spending habits? Personality? Looks? And give them a name! This name can be handy later when discussing your customers internally.