Fiverr is an online marketplace that allows the hiring of freelancers. To enhance its effectiveness, Fiverr acquired And Co. And Co allows the acquired freelancers to effectively learn and apply proper client relationships management.

However, the most surprising aspect of the partnership is the cost. The Fiverr CEO Micha Kaufman intends to offer And Co's software free of charge.

Kaufman elaborated that most of And Co's services are essential in the Fiverr marketplace. In addition, most of the freelancing is not done online but it's majorly offline. Kaufman intends to serve this need by enabling the offline relationships even to freelancers who do not use Fiverr.

Although the move may seem too altruistic, it may be the right move to acquire more freelancing clients and reinforce loyalty with the ones on the platform.