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There are some great reasons to Love PaperThu, 04 Jun 2020 16:06:00 +0000en-GB
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3232The Two Sides Campaign Update launches to share key successes and resultshttps://www.twosides.info/UK/two-sides-launch-new-campaign-update
Thu, 04 Jun 2020 09:00:51 +0000https://www.twosides.info/?p=9898View the full report here. Welcome to our first quarterly Campaign Update, the new report to inform our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns. 2019 was a fantastic year for Two Sides UK, with a record number of Anti-Greenwash successes, the new Love … Continue reading The Two Sides Campaign Update launches to share key successes and results

Welcome to our first quarterly Campaign Update, the new report to inform our valued members and wider stakeholders of the key successes from across the Two Sides and Love Paper campaigns.

2019 was a fantastic year for Two Sides UK, with a record number of Anti-Greenwash successes, the new Love Paper campaign launched, and dozens of new members joined.

As we went into Q1 of 2020, the success continued as we welcomed 13 new members, raising our total UK membership to over 200 companies. We had a success rate of 88% for Anti-Greenwash, with 7 companies successfully changing misleading claims about the environmental impact of print and paper.

Additionally, since the extensive transformation of the Love Paper campaign in late 2019, the campaign has gone from strength to strength. We’ve had 177 adverts featured across 43 publications, including Daily Mail, Metro, Evening Standard, Guardian and The Economist, reaching at least 10 million readers.

]]>Issue 13 of The Page is now available to downloadhttps://www.twosides.info/UK/issue-13-of-the-page-is-now-available/
Tue, 02 Jun 2020 10:31:09 +0000https://www.twosides.info/?p=9891To read the latest issue, go to www.twosides.info/the-page Welcome to the 13th issue of The Page, the magazine produced by Two Sides to promote the sustainability and value of print. This issue is packed with fantastic content, from the results of our latest European Packaging Preferences survey into what people really think about packaging, including … Continue reading Issue 13 of The Page is now available to download

Welcome to the 13th issue of The Page, the magazine produced by Two Sides to promote the sustainability and value of print. This issue is packed with fantastic content, from the results of our latest European Packaging Preferences survey into what people really think about packaging, including paper & cardboard, to news about how the print industry is coming together to produce PPE equipment and fundraise for those affected by coronavirus.

We also hear from Charles Jarrold, CEO of the BPIF, who explains how the trade organisation has coped with a deluge of questions and gives his long-term view for the industry, as well as Phil Dodd, Managing Director of Healeys, who talks about the importance of optimism in business.

Of course, there are also our regular sections such as ‘Fresh Thinking’, a round-up of fantastic print case studies, which this issue includes innovative new packaging for flowers and a brand-new accessory for the office lunch.

So, wherever you are, whatever you are doing, take some time to relax and read the latest about Two Sides and the medium it is working hard to promote. Please share this issue with friends, colleagues and anyone else interested in the value of paper for a sustainable world.

]]>The facts relating to Covid-19 transmission through paper/cardboard surfaceshttps://www.twosides.info/UK/covid-19-and-paper
Thu, 28 May 2020 11:00:21 +0000https://www.twosides.info/?p=9555Concerns have been expressed about whether viruses spread through touch, we have researched the facts relating to Covid-19 transmission from print surfaces.

The world has altered very quickly over the past few months. Almost every aspect of daily life has been completely changed, from business and politics to culture and society, and it’s going to be a while until anything gets back to normal.

At a time when there’s intense focus on the spread of Covid-19 and ways in which that spread can be reduced, there’s been a lot of attention on different surfaces and how those surfaces can retain and potentially spread the virus. Since paper and card are very physical mediums, they have come under the spotlight, with concerns expressed about whether people can catch coronavirus simply by touching. So we have researched the facts relating to Covid-19 transmission through paper/cardboard surfaces.

The facts

Research and guidance from the world’s leading health organisations, including the World Health Organisation (WHO), The Journal of Hospital Infection, and the National Institute of Allergy and Infectious Diseases, suggests that the risk relating to Covid-19 transmission from surfaces is relatively low. According to the World Health Organisation, “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperate is also low.”[1]

The most referenced scientific research on the subject of surface rate of infection is from the National Institutes of Health (NIH), Centers for Disease Control (CDC), UCLA, and Princeton University, which studied how stable the coronavirus was on different surfaces. It found that of plastic, stainless steel and cardboard, the virus lasted the longest on plastic (up to 72 hours) and the shortest on cardboard (up to 24 hours)[2]. That time is shortened when the surface is exposed to air, with the virus becoming less and less potent the more it’s exposed. The printing process will also decrease the potency of any virus.

“Newspapers are pretty sterile because of the way they are printed and the process they’ve been through,” said George Lomonossoff, a virologist at the John Innes Centre in the UK. “Traditionally, people have eaten fish and chips out of them for that very reason. So all of the ink and the print makes them actually quite sterile. The chances of [being infected] are infinitesimal.”[3]

Addressing the concerns

Aside from the manufacturing conditions of paper, plus the printing and distribution processes significantly decreasing the amount of viable particles required to infect someone, the material itself is not a good location for the virus to exist. The researchers found that the coronavirus lasts longest on smooth, non-porous surfaces such as plastic. Since paper and cardboard are porous, they carry the lowest potency for the shortest period of time[2].

There will undoubtedly be more research on the relationship between Covid-19 and surfaces in the months and years to come. Understanding this pandemic is vital if we’re to avoid a repeat of its devastating consequences. But also vital is addressing the concerns surrounding its spread, and we will work hard to keep you updated on the latest research on paper and card.

]]>Paper Manufacturer, Fedrigoni, and PUSH London help deliver project ’19 Artists vs. COVID-19′https://www.twosides.info/paper-manufacturer-helps-deliver-19-artists-vs-covid-19
Thu, 21 May 2020 10:14:06 +0000https://www.twosides.info/?p=983819 Artists versus COVID-19 is a limited-edition poster project by Italian paper manufacturer Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to show support in the fight against COVID-19. The project was proposed and organized by Álvaro López, a London-based Spanish graphic designer and one of the 19 artists. The initiative aims to … Continue reading Paper Manufacturer, Fedrigoni, and PUSH London help deliver project ’19 Artists vs. COVID-19′

]]>19 Artists versus COVID-19 is a limited-edition poster project by Italian paper manufacturer Fedrigoni, printed by PUSH London, in collaboration with 19 artists, to show support in the fight against COVID-19. The project was proposed and organized by Álvaro López, a London-based Spanish graphic designer and one of the 19 artists. The initiative aims to raise funds for NHS Charities Together, a federation of 250 charitable organisations who support the National Health Service, its staff, volunteers and patients, in the United Kingdom.

Each creative was asked to design an A1 poster based around the current global pandemic, interpreting the message ‘Stay Home’ and social distancing. This universal slogan has been an important message during these unprecedented times, and has been vital at slowing down the rate of infections across the world. Álvaro López, who issued the brief, says
“Every day I hear the news and I’m in awe of the bravery and dedication of key workers. I was at home, in furlough, and I felt the need to somehow help. I believe being at home can give you a different perspective on how to think and it can be genuinely inspiring. Tough times are always a source of creativeness, it’s in our human nature.”

The posters were printed one sided lithographically on a Heidelberg Speedmaster by PUSH London. The designs used up to 4 Pantone colours and are a limited-edition of 75 copies per design. Each poster was embossed with the Fedrigoni shield and hand numbered. The choice of paper was based around the Fedrigoni Plus collection, stocked in the UK and available for next day delivery.

Although the message was constant, the design results were varied. Many were typographical in particular Alan Kitching, Morag Myerscough, Nick Cook, Piero Di Biase, Vince Frost, Alejandro Paul, Michael Gibb and Mario Eskenazi. A few were influenced by medicine and the charity the project supports, such as Álvaro López, Götz Gramlich, Shweta Malhotra, and Noma Bar. Others were architecturally themed and inspired by the artists’ homes, like Sarah Boris, Pablo Amargo, Michael Curia, Nina Jua Klein, Henrik Kubel, Matt Willey and Rob Lowe. Each poster is unique and they convey the range of emotions that come with this situation, from the loneliness of self-isolating, the frustration of social distancing, the security of our homes, the struggle of daily routines, but also showing an appreciation for keyworkers, a positive outlook on our future and the hope of overcoming this pandemic. Most of all, it shows how we come together as a community.

The posters are being sold online at 19vs19.co.uk for £19 (including VAT, excluding postage), with all profits going directly to NHS Charities Together. The first edition of each poster will be sold by auction at a later date. Once the lockdown is lifted and offices reopen, all 19 posters will also be exhibited in the Fedrigoni London Studio in Clerkenwell.

In addition to Fedrigoni UK and PUSH London, the 19 artists would like to thank Premier Paper and UPS for supporting this project.

]]>Paper-based packaging championed by consumers for its environmental attributeshttps://www.twosides.info/UK/paper-based-packaging-championed-for-environmental-attributes/
Tue, 19 May 2020 09:13:08 +0000https://www.twosides.info/?p=9800Results of a new European survey reveal that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices. The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging. Respondents … Continue reading Paper-based packaging championed by consumers for its environmental attributes

]]>Results of a new European survey reveal that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices.

The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging.

Respondents were asked to choose their preferred packaging material (paper/cardboard, glass, metal, and plastic) based on 15 environmental, practical, and visual attributes.
Among the 10 attributes paper/cardboard packaging is preferred for, 63% of consumers choose it for being better for the environment, 57% because it is easier to recycle and 72% prefer paper/cardboard because it is home compostable.

Glass packaging is the preferred choice of consumers for giving better protection of products (51%), as well as being reusable (55%) and 41% prefer the look and feel of glass.
Jonathan Tame, Managing Director of Two Sides, states, “Packaging was placed firmly on the agenda for consumers after thought-provoking documentaries, such as David Attenborough’s Blue Planet 2, which demonstrated the impact our waste is having on the natural environment. Our survey shows consumers around Europe recognise paper-based packaging’s environmental qualities, but some areas remain misunderstood, particularly paper’s high recycling rate.”

Consumer attitudes towards plastic packaging are clear, with 70% of respondents stating that they are actively taking steps to reduce their use of plastic packaging. Plastic packaging is also accurately perceived to be the least recycled material, with 63% of consumers believing it to have a recycling rate of less than 40% (42% of plastic packaging is recycled in Europe1).

Paper/cardboard packaging is considered to be the most recycled material, with 30% believing the European recycling rate to be over 60%. With an actual recycling rate of 85%1, there is still a significant number of consumers who underestimate paper/cardboard packaging’s high recycling rate.

Glass is considered the second most recycled packaging material, followed by metal. With actual recycling rates of 74% and 80% respectively , the recyclability of these packaging materials is also widely misunderstood by consumers.

The survey found that consumers throughout Europe are willing to change their behaviour to shop more sustainably. 44% are willing to spend more on products if packaged in sustainable materials and nearly half (48%) would consider avoiding a retailer if they believe that retailer is not doing enough to reduce its use of non-recyclable packaging.
Jonathan continues, “Consumers are becoming more aware of the packaging choices for the items they buy, which in turn is applying pressure on businesses – particularly in retail. The culture of ‘make, use, dispose’ is slowly changing.”

The wide-reaching survey also explored consumer perceptions of retailers’ efforts to reduce use of non-recyclable packaging, awareness of forest certification and environmental labels, and shopping bag material preferences.

]]>Amid a growing awareness of fake news and misinformation, appetite for trusted news is at an all-time highhttps://www.twosides.info/appetite-for-trusted-news-at-all-time-high
Mon, 18 May 2020 10:04:21 +0000https://www.twosides.info/?p=9776Throughout the current crisis – the lock down, the social distancing, the home working and schooling – one of the main things people are craving is news. No matter what your age or profession, knowing the latest information about the virus, government guidance, the healthcare system, and when life is likely to get back to … Continue reading Amid a growing awareness of fake news and misinformation, appetite for trusted news is at an all-time high

]]>Throughout the current crisis – the lock down, the social distancing, the home working and schooling – one of the main things people are craving is news. No matter what your age or profession, knowing the latest information about the virus, government guidance, the healthcare system, and when life is likely to get back to some version of normality has become an all-consuming need. And fulfilling that need are thousands of news organisations, all working round the clock to inform, analyse, interpret and challenge in a global effort to seek the truth and hold governments and experts to account.

It’s in this atmosphere of high demand for information that newspapers excel. For hundreds of years, newspapers have been the key source of knowledge that people have turned to in times of crisis. And as we go through another global crisis, that situation is exactly the same.

Readership increase

It’s no secret that newspaper circulations have been on a steady decline over the past decade. But readership figures are now on the rise, with the latest figures from PAMCo showing that the UK national and regional news brand sector (print and digital) now reaches 49 million people a month and 34 million people a day. That represents an increase of 3.2 million daily readers compared to 12 months ago.1

These staggering figures show just how important newspapers are, not only in providing reliable facts, but delivering insight and analysis by trusted journalists and editorial teams that have years of experience behind them.

“Against a backdrop of Brexit, climate change and the current coronavirus pandemic, we are living in unprecedented and anxious times, and the news industry is playing a vital role in people’s lives by providing information and advice they can rely on,” said Tracy De Groose, Executive Chair of Newsworks. “Amid a growing awareness of the pervasiveness of fake news and misinformation, the nation’s appetite for trusted news is at an all-time high.”

A trusted environment

One sector that recognises the credibility and authenticity of newspapers is marketing, and many food retail and finance brands have been quick to use the trusted environment of news brands to not only advertise, but to communicate vital messages. Whether it’s supermarkets announcing special opening hours for key workers, banks giving support to vulnerable customers, or companies simply saying thank you to their own teams, brands know that their messages will be seen by millions of people with their full attention on the newspaper, without the risk of being placed next to dangerous or misleading online content.

This increase in advertising activity is expected to translate into an increase in ad revenue. A recent Advertising Association/WARC expenditure report showed that advertising revenue across national news brands rose by 0.4% year-on-year to £234 million in the third quarter of 2019. 2 Since that was the second consecutive quarter of growth for the national news industry, this figure is likely to rise again when the next report is released.

Public messaging

Another, more important, source of advertising for the newspaper industry is the Government. Over the past few months there’s been a steady stream of full-page adverts placed in the majority of national and regional newspapers communicating vital government and NHS messages, from ‘Stay at home. Save lives’ to ‘Stay alert. Control the virus’.
In April, the government ran a coordinated campaign across the leading national and local newspapers, running full-page cover-wraps with the message: ‘Stay at home for the NHS, your family, your neighbours, your nation the world and life itself’. These cover wraps are part of a three-month advertising partnership between the government and the newspaper industry.
“Newspapers are the lifeblood of our communities and we need them now more than ever,” said Minister for the Cabinet Office Michael Gove. “Their role as a trusted voice and their ability to reach isolated communities is especially vital at this time.”

A new respect

Despite the many pressures newspapers are under regarding revenue and circulation, it’s clear that they have a vital role to play in not only keeping the population informed and safe, but also in defeating this virus. Like the other key services keeping Britain going, their place in society has risen far beyond that of a profits-driven industry and into an essential service.
When this situation is finally over and the appraisal begins, British newspapers of all political persuasion should be given the respect and admiration they deserve.

]]>Two Sides’ member, Smurfit Kappa is making significant progress in reducing its relative CO2 emissions according to its 13th annual Sustainable Development Report (SDR) which was published today.

The leading provider of paper-based packaging, Smurfit Kappa reported a 32.9% reduction in fossil CO2 emission intensity between 2005 and 2019. While this is an impressive achievement, the company’s current target is even more ambitious as it seeks to reduce relative CO2 emissions by 40% by 2030, in comparison to the 2005 baseline.

Smurfit Kappa will also discuss its current CO2 reduction target with the Science Based Target (SBT) initiative[1] to confirm that it is aligned with the Paris Agreement and the recommendations of the latest climate science findings.

In addition to seeking SBT validation, Smurfit Kappa is also looking to build on more than a decade of providing full CO2 disclosures by supporting the Taskforce for Climate-related Financial Disclosures, a global body which develops climate-related financial risk disclosures which are used to provide information for investors, lenders and insurers.

The new SDR report, which is structured on the three strategic focus areas of People, Planet and Impactful Business, provides comprehensive detail on the contributing factors in the reduction of emissions. These include a strategic focus on energy efficiency and the use of renewable sources of fuel such as biomass.

There are a number of other achievements outlined in the SDR. Considerable progress was made in the area of safety with a 17% reduction in its Total Recordable Injury Rate. Smurfit Kappa also reached 92.1% for all packaging solutions sold as Chain of Custody certified, which is cast-iron assurance for customers of the sustainable origin of the raw material used. Further improvements in the quality of its discharged water were made with a 35% reduction of relative Chemical Oxygen Demand.

Other highlights for 2019 include the creation of a Board-appointed Sustainability Committee and €3.5m investment in social initiatives including children’s education and health.

Tony Smurfit, Group CEO, said: “We have been deemed an ‘essential business’ during the Covid-19 pandemic and at this challenging time, our immediate, primary focus is to protect our employees and meet our customers’ needs. I am immensely proud of how our 46,000 employees are playing their part to maintain vital supply chains during the Covid-19 pandemic.

“Sustainability remains a key focus for us. Today’s report gives an insight into how it continues to underpin our all business operations and outlines the progress we are making in the areas of environmental, social and governance criteria.”

Steven Stoffer, Group VP Development at Smurfit Kappa, added: “During these uncertain times we will continue to focus on our sustainability offering, not only to customers, but also on where we can make a tangible difference in the communities in which we operate.

“For Smurfit Kappa, sustainability is more than mitigating climate change and minimising environmental impact by our operations; the Sustainable Development Report also demonstrates how we are using our scale, experience and expertise to help deliver solutions to a broad range of global issues including inclusion and diversity, safety and human rights.”

]]>Two Sides’ Love Paper campaign launches The Paper Chain Challengehttps://www.twosides.info/UK/two-sides-love-paper-campaign-launches-paper-chain-challenge/
Mon, 04 May 2020 10:28:12 +0000https://www.twosides.info/?p=9640Love Paper Creations has now launched “The Paper Chain Challenge” which aims to build the longest paper chain possible, to represent a time of solidarity and show how to connect through the medium of paper. We think both are important. Recently, Two Sides launched “Love Paper Creations” which aimed to keep children and households entertained … Continue reading Two Sides’ Love Paper campaign launches The Paper Chain Challenge

]]>Love Paper Creations has now launched “The Paper Chain Challenge” which aims to build the longest paper chain possible, to represent a time of solidarity and show how to connect through the medium of paper. We think both are important.

Recently, Two Sides launched “Love Paper Creations” which aimed to keep children and households entertained during lock down. Six weeks into that journey, and the nation has come together to get through this period of change. The Paper Chain Challenge aims to bring people together and represents this time of solidarity.

The Paper Chain Challenge asks people to create their paper chain using paper only, and want these paper chains to be shared with friends on social media in a bid to create the longest paper chain. You can find all details of the campaign here.

If you are a Two Sides Member, part of the print and paper industry, or a publisher – please contact us about sharing this campaign.

About Love Paper Creations

It can be easy to spend the day with the distraction of mobiles, tablets, and games consoles. This can result in a digital overload, which is something parents are becoming more conscious of. Love Paper Creations are a range are a range of activity sheets that are completely free to download, and include paper crafts and origami, games, puzzles, drawing, colouring, and writing activities. New resources are uploaded regularly to keep the family entertained. All of the activities can be found here.

Share your paper creations on social media using the hashtag #lovepapercreations and follow the campaign at:

]]>Direct mail provides opportunity for brands to cut through the noisehttps://www.twosides.info/UK/direct-mail-opportunity-for-brands
Thu, 30 Apr 2020 11:57:47 +0000https://www.twosides.info/?p=9614The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels. There are … Continue reading Direct mail provides opportunity for brands to cut through the noise

]]>The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels.

There are however, glimmers of light in the darkness. A number of areas within the print industry, such as food and pharma packaging, as well as suppliers for the NHS and other public service sectors, are as busy or busier than ever. And with the rapid decline of experiential marketing, many commentators are seeing an opportunity for direct mail.

Brand in the hand

With most people spending the vast majority of their days at home, being able to get a piece of mail or a doordrop directly into the hand is a big advantage for any brand, particularly at a time when marketing is dominated by TV and online. Offering something physical that communicates an appropriate message can be a powerful way to build a brand or ensure loyalty once this is all over. And for charities whose donation levels have been hit hard by the virus, direct mail offers valuable levels of engagement and ROI.

“[Direct mail] will certainly have more attention now from people than it’s ever had in the past,” said Simon Biltcliffe, Chief Executive of marketing agency Webmart, in an interview with PrintWeek. “People are at home and if something comes through their letterbox, they will look at it. Print will be a really strong medium for people to build their brand and awareness.”

The Opportunity for Direct Mail

Brands should understand the power and effectiveness of print. While TV has the reach, it remains a highly expensive option for many companies and organisations, plus it lacks the targeting power of DM and partially addressed mail. Of course, right now many people are living their lives online, but the constant bombardment of online ads and content makes it difficult for any company to really cut-though and engage a consumer.

Done well, direct mail has the power to stop people in their tracks, grab their attention and compel them to take action. The physical nature of the medium also means that it’s likely to stay around in the home for longer – 17 days according to the Royal Mail study ‘The Private Life of Mail’.

What’s more, direct mail has a perceived value and importance that virtual media simply doesn’t, which is why the Government and the NHS have been using it to communicate key messages and health advice to the population throughout this crisis.

Ahead of the curve

In any crisis, marketing is usually the first budget to be slashed. But marketing experts agree that continuing to communicate with customers during a crisis is vital for brands, keeping them front-of-mind for consumers that will want normal life to return as quickly as possible once this situation is over.

“The best time to market to people is when others are not,” said Robin Sumner, Managing Director of marketing agency Romax. “After the initial panic subsides and the society accepts the ‘new normal’, then trade will return swiftly – those that have continued to promote during that time will be ahead of the curve.”

]]>Earth Day 2020: Paper is a good choice for the environmenthttps://www.twosides.info/UK/earth-day-2020-paper-is-a-good-choice-for-the-environment/
Wed, 22 Apr 2020 11:44:11 +0000https://www.twosides.info/?p=9576It is the 50th Anniversary of Earth Day, a day which recognises the growing environmental crisis. It began in 1970, where on this day 50 years ago, 20 million people protested the ignorance of our environmental impact and demanded change. Fast forward 50 years, and we see individuals, companies and governments taking action to combat … Continue reading Earth Day 2020: Paper is a good choice for the environment

]]>It is the 50th Anniversary of Earth Day, a day which recognises the growing environmental crisis. It began in 1970, where on this day 50 years ago, 20 million people protested the ignorance of our environmental impact and demanded change.

Fast forward 50 years, and we see individuals, companies and governments taking action to combat this crisis. We have seen the passing of The Clean Air, Clean Water and Endangered Species Acts and the founding of the Environmental Protection Agency (EPA) in America. Today, Earth Day is a global event which brings people together to recognise and act upon our effect on the environment.

In a report on The Causes of Climate Change and The Role of Human Activity, NASA stated that, “In its Fifth Assessment Report, the Intergovernmental Panel on Climate Change, a group of 1,300 independent scientific experts from countries all over the world under the auspices of the United Nations, concluded there’s a more than 95 percent probability that human activities over the past 50 years have warmed our planet.” [1]

The need for climate action is clear. Without action being taken to reduce greenhouse gases, temperatures will continue to rise.

Paper is a brilliantly sustainable and renewable resource, and to celebrate #EarthDay2020 we want to share a variety of facts that show why paper and trees are a choice that is good for the environment.