The value of direct-to-consumer shipments from U.S. wineries increased 12% in February over the previous February, and gained 7% during the past 12 months. The 12-month rate of growth has decelerated by four points from a year ago, when it was 11%.

Red Blend DtC Sales Skew to High Price Segments
In the DtC shipment channel red-blend wines generated much more revenue in the highest priced segments, than the lower or mid range. This contrasts sharply with off-premise sales (see Off-Premise page) in which the $8-$10.99 range is by far the biggest in value. Wineries whose products are allocated are heavily involved in DtC shipments at the highest price levels, and many of them make non-varietally labeled red blends.