Trying to bring some common sense to the world of brand marketing, mobile and The Internet of Things

It’s the NFC Shoe! Utterly Brilliant or Totally Stupid?

I really can’t make up my mind whether this is the best or the worst idea ever. It’s the NFC shoe. Fashion house WeAretheSuperlativeConspiracy (there’s a catchy name if I ever heard one), have embeded an RFID chip into a shoe. It allows the wearer to walk over pads to trigger a number of actions: take a photo and send it to Flickr, add a friend to Facebook. I’ve never been one for wearable technology – most of them make people look stupid, but this has the advantage of being invisible. Given that the next couple of years will be big for contactless, maybe, just maybe the contactless shoe will catch on.