We made a refresh of a design for a common brand in Russian market –Tovarish Myasoff dealing with canned meat products. The goal was to keep recognition of costumers as for a reliable brand. We developed unifying color and graphic guideline for the packaging, in order the product excelled in the shelves and it was easier for a consumer to orient themselves in the range of products, as well as we improved existing product photos by attaching more aesthetics and appetite.

The colorful lines with a name of a product make it easier to find the favorite one