“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

Google says the speed and convenience offered by Swipe to Visit makes it more likely for users to visit a publisher’s site.

If your site already supports AMP, there’s nothing more you need to do to optimize your pages for Swipe to Visit.

Traffic data from AMP in Google Images will be available in Search Console in the coming weeks.