If your blogs main subject is 'marketing' and you are not on the list, shoot me an email julian@thepopulation.com.au and I will put you on the next update that I do (December 2009). Thanks to Zac Martin for doing all the counting for this one, if there is a problem with your submission please shoot me an email.

A tip, if you would like to improve your Technorati Authority score make sure that you register at Technorati.

jules - what are your thoughts that this method gives too much weighting to technorati and linkbacks?

is the quality of a blog really determined by linkbacks or are linkbacks (generally) more a consequence of good networking? (as most are blogroll/friend lists as opposed to linking to a specific article?)

I think Ben raises a good point in regards to the weighting and link backs.

Conscious of not coming across like a whinge (I'm actually stoked to be in the top 50 considering very little of my own blog is adland related these days but you still gave me an 8, that's the only number I value!), but for example, I noticed that some blogs that rank above my own have not been updated for over a month, some since Jan or even earlier. The reason they rank so highly is thanks to strong tech and especially Alexia scores. Alexia is commonly seen as an inaccurate measure because it only counts stats from web users who have Alexia installed on their browser - which is a very small percentage of web users, if any outside of the digital world.

This should discount it as measure not just because of small sample size, but also because to be part of that sample, you need to have some level of IT chops, and simple fact is a lot of blogs that fall outside of digital or social media specialisation would not attract an audience such as that, so taking Alexia into account actually skews unfairly against non digital blogs.

Thanks again for doing this list Julian. Highly appreciated and I always get some extra traffic from it. I notice the list has changed since originally appearing in B&T. That's the trouble - no matter how hard you try, corrections become necessary.

As for the Technorati issue, although linkbacks can be sourced in a number of ways, it is most commonly as a result of strong posts. Sure, there's some blogroll swapping and so on, but I find it highly unlikely that a blog could achieve a truly significant Technorati score without attracting links primarily through good content and contributing well to the wider blog community.

Err can I hear a woop woop! Wow Julian! Im fizzing to be part of your list! I'm working on the lower numbers yet still chuffed to be on here! Got your badge on my blog now - really proud!Thanks a million! Sam2.0 aka- Sam Mutimer

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Its really nice to see a long list of marketing blogs and a huge response. Well, I appreciate your viewpoint on this. But if this is not an outright attempt to scam Technorati, then I think there is something seriously wrong with the way Technorati's Authority rankings are computed. Just my opinion.

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