How VIRILLIUM started their logo design journey

Company name

Virillium Inc

Overview

We will make your business paperless! Well, at least the accounting, invoicing and time-tracking portions. We are a very forward-thinking, with a green philosophy company. We employ the smartest, hippest and most innovative young individuals in the business.

We don't believe in wasted resources or wasted space, and as such are a company of virtualized offices.

We are not hippy or granola, but we are indeed, very liberal and very forward thinking.

Tell us a bit about who you are and the people you reach

As our products are going to be aimed at all businesses, it is a very broad target audience. We expect to, at first, target some medium-sized businesses and many individual consultants and contractors. Once the product has the appropriate buzz and visibility, we will aim to have our Corporate Sales initiate talks with large corporations.

Further to this, we plan on targeting Book Keepers, Accountants and Tax Professionals, as our products are aimed at making their life (and work) much simpler by reducing the amount of paper that they deal with on a daily (or fiscal period) basis.

Lastly, we will be targeting Government entities to integrate (or partner) our business with them as a one-stop shop for tax solutions and accounting.

Requirements

Since this is likely the area that will get read the most, we have left it in point form:

- we will need a BIG web 2.0 presence comprised, but not limited to:
- fanpages, twitter pages, facebook pages, web 2.0 sites
- our offering will be all digital media for a digital company
- the logo will also help us focus our attention on the design of website, branding & style guides
- these are our proposed slogans (we are NOT tied down to them)
- We believe in trees, not paper
- We just made your life SO easy

Some Key Notes to ALL Designers
- think outside the box
- take a look at our concept(s) --- feel free to build or CHANGE or start new

The Mood of Feeling we are Aiming For is:
- exciting, yet calming
- memorable/unique
- YOUNG & HIP