GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

The 15th edition of the GreenBook Research Industry Trends Report is here! Nearly 80 pages of the most recent trends data, incisive analysis and thoughtful commentary on the state of the market research industry and where we are heading in the future.

For the third time, the GRIT study included questions about influential industry trade bodies and information channels (support organizations). We thought it would be interesting to share another sneak peek of this highly interesting section before we release the report.