The PSAs, designed to draw attention to the abuse animals endure worldwide, address animal welfare issues including the Bureau of Land Management’s roundup of wild horses, dog fighting, pet adoption, fur, and pet theft.

LCA, founded in 1984 by actor Chris DeRose, is a non-profit organization dedicated to exposing animal cruelty and abuse. The organization “recognizes that animals have the ability to experience pain, and as such they deserve certain basic rights protecting them from pain caused by humans” and opposes the use of animals for food, clothing, entertainment, and scientific curiosity.