Christina Viegas

Senior Executive - Marketing

Summary

Currently working with Nirav Modi diamonds as a Senior Executive handling the marketing activities for the brand like events and media planning for the last 2 years. Past marcomm professional with 2.6 years of experience leading corporate marketing and internal communications for Bajaj Electricals Limited (Morphy Richards Home Appliances, Mumbai, India).

Work experience

Senior Marketing Executive

Apr 2014Present

Event Management : (Reporting to Events Head)

Responsible for entire event set up from start to end. Creation of invites, guestlist planning, calculating budgets and ensuring they are adhered to, planning the location & layout of the event including set up, food, furniture, flowers, marketing collateral and coordinating for logistics, insurance, security of jewels.

Leveraged strengths in cost-effective vendor negotiations.

Sourcing new vendors and collaborations for events.

Responsible for creating the post event analysis report.

ALT Activities: (Reporting to Marketing Head)

Managing & tracking the media plan globally for magazines and ensuring that the material deadlines are met.

Solely handling all In shop branding activities at dealer outlets and modern format retail across India.

Responsible for an integrated, multi-channel print, television, web, cinema and outdoor 360⁰ marketing campaigns that propelled sales. Led market launches of more than 45 new products.

Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating further revenue to the organization.

Revamped the Corporate Website to transform it into a dynamic platform improving communication flow and adding an effective sales tool for promoting e commerce.

Created catalogs, leaflets, competitor benchmarking reports, POSM and training brochures in co-ordination with the creative agency and also conducted product training sessions that enhanced the sales teams understanding of complex product features and helped them sell more effectively.

Managing social media for the brand in co-ordination with the creative agency and responsible for advertising on this medium to increase fan base.

Interships

May 2010Nov 2010

Interned with MTV, Viacom 18, Mumbai for a period of 3 months in the Market research department (Insight Studio) and worked on a Project“ MTV I Speak” studying the“ Behavioral patterns of today's youth reporting to the Marketing Head.

Interned with Virgin mobiles, Mumbai for a period of 2 months on Project“ VTurk” which involved market research, sales promotion & sales. Our team was asked to research on“ Demand for number portability in India”.