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LOS ANGELES - The Los Angeles Dodgers, in an effort to enhance the fan experience for longtime fans, launched the Dodger Pride Rewards program today for season ticket holders. Dodger Pride Rewards is offered exclusively now to fans with season seats and Premium seating mini plan holders who have purchased a minimum of 10 games. This program will reward eligible fans for attending games and incentivizes the use of the account holders' season seats by offering rewards, prizes, vouchers, discounts, as well as the chance to win Dodger experiences. Dodger Pride Rewards prizes feature autographed baseballs, seat upgrades and the chance to throw a ceremonial first pitch.

"It was very important to us to develop a program that demonstrates to our season seat holders we appreciate their loyalty," said Dodger EVP and CMO Lon Rosen. "Dodger Pride Rewards offers incentives to our season seat holders that have not been offered in this manner before to Dodger fans."

Attendance will be tracked based on entry into Dodger Stadium via mobile phone or tickets printed prior to entry. Dodger Pride Rewards is an enhancement in place of the MVP card and will continue to offer early access to games, vertical movement at Dodger Stadium and a merchandise discount that ranges from 20 to 30 percent off items based on the number of years the season seat or mini plan account has been in place.

Eligible fans who are the primary account holder are automatically enrolled in the program. In order to begin earning rewards, account holders must sign up at www.dodgers.com/rewards. At this portal, fans can track their earned rewards and obtain vouchers and coupons.

The best way for fans to collect 2014 promotional items, secure tickets for Opening Day and Interleague matchups and become eligible for the Dodger Pride Rewards program is to purchase season tickets. More information on all benefits for Dodger season ticket holders can be found by calling 323.DODGERS or visiting www.dodgers.com/seasontickets. Additionally, the Dodgers offer mini plans which can be purchased by visiting www.dodgers.com/miniplans.