MARKETING

ONLINE MARKETING

Online Marketing, also known as Internet Marketing or Online advertising, has become popular for a couple of reasons. One of the main reasons is that marketers can target a larger audience for a relatively lower cost than traditional media. Also, the medium is more interactive and generally solicits a more instant response than other methods.

There are essentially two categories of SEM:
- Sponsored Links or Pay-per-click (PPC) allows advertisers to advertise, typically on the right side of the search page.
- Organic Search or “Natural Search” uses Search Engine Optimization (SEO) methods in order to increase a website’s likelihood of appearing in natural search results.

MAILING SERVICES

Mailing services play an important role for new small businesses that are looking to create brand awareness in the community it resides in. There are many cost effective and full-service direct mailing companies that can fulfill your shipping needs. It’s also important to work with a reputable and experienced company to handle your mailing services because they are more likely to offer printing packages and a savings on the postage necessary to send your information out.

MARKET RESEARCH

Market research provides you with the data and figures necessary when making important decisions about your business. Before you launch a new product or invest your money into a new business tool, conduct market research to see what will benefit your company.

PRINTING SERVICES

Printing services play an integral part in maintaining a business and executing a direct marketing campaign. It’s important to compare different vendors, no matter what you plan on printing, to find an affordable price for bulk printing. Professional printing services are necessary when you are looking to print business cards, letterheads and envelopes with your company logo, correspondence cards, forms and invoices, and promotions products. A consumer will most likely be able to tell when their promotional flier was printed by an amateur.

SALES/MARKETING

Sales and marketing go hand-in-hand in the business world. Marketing, whether done directly, through email, or through various Internet mediums, helps to spread the word about a particular business and their products and services. Promotion tactics are varied but all have the common goal of spreading the word of a company, increasing the visibility of a brand and increasing sales.

TRADE SHOW DISPLAY

Sales and marketing go hand-in-hand in the business world. Marketing, whether done directly, through email, or through various Internet mediums, helps to spread the word about a particular business and their products and services. Promotion tactics are varied but all have the common goal of spreading the word of a company, increasing the visibility of a brand and increasing sales.