Fashion: ‘Wow’ is the word for this Xinhee office

An international clothing firm, Xinhee will get its new headquarters soon built in China and the preview images are overwhelmingly impressive. It is the latest project of MAD Architects.

The DailyBrief

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According to Architectural Digest, this design explores the connection between the worlds of fashion and environmentally-responsible architecture while providing multipurpose public and private spaces as useful as they are beautiful. The proposed Xinhee Design Center will cover about 657,000 square feet and come up in the Chinese port city of Xiamen. As per the report, it will be anchored by a 161,000-square-foot edifice inspired by nature, fashion and the human body.

“It will have six volumes extending out from a central atrium, resembling the blossoming petals of a flower. These petals will house offices and research space, as well as green gardens, for each of Xinhee’s six subsidiary clothing brands, creating a distinct identity for the individual labels while at the same time providing a communal space to promote interaction, collaboration, flexibility and unity within the group,” it said.