The iPad has an 80 per cent share advantage over other tablets when it comes to people using their tablets to access the web.Source: News Limited

NEW research into the tablets people use when connecting to the web shows that the iPad's massive dominance of the tablet market continues to grow.

Chitika today released its study of US and Canadian web traffic and found that of the tablet users connecting to the web in June, 84.3 per cent were using Apple iPads.

That figure has rising from 82.4 per cent in May.

The Chitika figures come out on the same day as Apple's third-quarter results were released showing Apple sold 14 million iPads for the quarter, down from 17 million for the same period last year.

While the Apple quarterly figures show a slump in iPad sales, they also show that the company sold 31.2 million iPhones which exceeded analysts expectations.

Graph released by Chitika for June 2013 quarter shows the dominance of the iPad over its tablet rivalsSource: Supplied

The Chitika study shows that the next most popular tablet for web surfing was the Amazon Kindle Fire with 5.7 per cent of the market and then 4.2 per cent using Samsung Galaxy tablets.

Just 0.5 per cent of tablet web traffic is from people with Microsoft Surface tablets.

Chitika, an online advertising network, says it derives its monthly analysis of tablet usage by sampling tens of millions of users.

The report says the iPad has an 80 per cent share advantage over other tablets when it comes to people using their tablets to access the web, with most other tablets showing a decline in usage in the month-on-month comparison.

While the Chitika figures look just at how people use their tablet, rather than how many tablets people buy, it does support the general trend of sales figures.

International Data Corporation's Worldwide Quarterly Tablet Tracker released in May shows 49.2 million tablets were shipped in the first quarter of this year, which is more than what was shipped in the entire first half of 2012.

The IDC figures put Apple in the number one position in the tablet market with a 39.6 per cent market share ahead of Samsung with 17.9 per cent market share.

The IDC figures show the comparative lack of interest from the market in Microsoft's Surface tablet, which shipped 900,000 in the quarter and had less than 2 per cent of the market share.

Microsoft this week announced it was taking a $900 million writedown to reflect unsold inventory of the Surface RT.

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