It’s 1908. You’re the dominant buggy whip manufacturer and business is strong. You’ve got committed customers, a great team, and more knowledge about your line of manufacturing than any of your competitors.
There’s just one problem…
The Ford Model T is about to be released, ushering in the automobile age, and drastically changing the landscape your business is operating in. The market...

Take a look at your favorite website’s home page. Select All. Copy, then Paste it into your favorite text editor. Those fancy sidebars, toolbars, widgets, sprockets, and doodads have probably turned the text into a mess.
Now, imagine you are blind.
If you live in the United Sates, you’re now one of an estimated 7 million who have some form of blindness or visual impairment.
You...

When’s the last time you created a to-do list and actually checked off all the stuff you had on it before you discovered you had more tasks to complete? If you’re using a today and later list, you’re probably closer to this goal but you may still be ending your day with the dissatisfaction of an incomplete list. With dissatisfaction comes attrition, since what else is a productivity tool...

Business owners who have capital to invest will be inundated with ideas for spending it: run a new advertising campaign, buy new tools which will improve operational efficiency, hire a new salesperson… The list goes on and on. Many of these proposals, when examined in a vacuum, will sound like great ideas, but how can we compare them in an apples-to-apples way in order to make decisions?...

A few months ago I found myself in a position that I’m sure many entrepreneurs find themselves in. I was working 10+ hour days and jumping quickly between disparate tasks. I was simultaneously working in quality assurance, technology consulting, project management, account management and sales as well as working as Setaris’ COO. With so much to manage, I was having a terribly difficult time...

In a remarkable study, people were given two colas to drink, but were not told what they were. The subjects were monitored via brain scans, and the researchers found there was no great preference of one cola over the other.
In another test, the subjects were told exactly what they were drinking: It was either Coca-Cola or Pepsi. People’s positive feelings about the brand alone convinced...