How to Design User Experience for Greater Conversions on Your Web Store

Product findability is the key to any eCommerce business—after all, if customers can’t find a product, they can’t buy it. But how to design a great user experience that provides value to the customers of an eCommerce site is the key question here.

Personalization does not always guarantee user engagement, it requires simple user interface on top of a personalized design to enable a user get most out of an online store with minimum time investment.

In order to build a perfect website for your online store it requires to learn a range of topics from the design and evaluation of user interfaces, tools to information architecture and computer programming related to commercial web sites. Well, there are many different approaches one can take while designing the online store, but it’s important to understand that an effective eCommerce website has certain site features that are absolutely critical to the shopper’s experience.

Some of the important things that do matter for a shopper include—having a good website navigation, clear and well positioned search box, short and simple shopping cart, parent categories, alternative/supplementary product suggestion among several others.

If they Can’t Find It, They Can’t Buy It

No Matter, how much time you spend on aesthetics, if your website is unable to solve the user’s need it’s nothing but a complete failure of the time and resources you have invested while building up your website—moreover, it could damage your brand image for that user once and forever.

So if you have a promising online shopping business that aims to touch millions of customers and you still feel the need to simplify its user experience to get the most out of it, then we have something for you.

Discover more on latest trends in eCommerce at the upcoming #IRE2014. To contact the author, email at devesh@iamwire.com

I am Dev, a New Delhi, India, based travel blogger and photographer. Shortly after my first nine to five job, I left that lifestyle behind, and with that everything that didn't fit in my backpack. It has been more than two years now since I've quit my job to travel, and during the process I've learned that this world is too big and interesting to stay at once place.