28 March 2012

The Platform of the Frozen products, initiative coordinated by Aecoc (the business association that groups to near of 25.000 companies) that aúna the work of manufacturers and distributors to spread the virtues of the foods frozen products and do grow the category in our country, has wanted to recognise the effort of Carrefour, Alcampo, Juan Fornés Fornés and Caprabo by his work in the improvement of the experience of purchase of these foods in the point of sale.

Like this, the Platform rewarded the past 27 March to these companies in an act in Alimentary 2012, framed in the tenth anniversary of The Month of the Frozen products.

The companies have been distinguished in several categories by a jury constituted by the Platform and formed by stood out professionals of the sector. In this way, it recognises the effort of the companies rewarded in the field of the identification of the section inside the shop; the exhibition of the linear; and the information and signaling in the section. Likewise, it awards a special prize MDC 360º, that recognises the implication of the distributor in the improvement of the actions and the channels to arrive to the consumer.

Carrefour Has been the awarded in the category of Better identification of section inside the shop, by the combination of images that accompany to the available space and that contribute to an easy identification of the section. Likewise, it recognises the integrated cheese cheese decoration in the own section of frozen products, that differentiates of the rest of the image of the shop.

The galardón of Better linear has been conceded to Alcampo by his actions and tools to identify the different segments and families of foods frozen products, as well as for facilitating a clear distinction and visibility of his products.

In the category of Better information and signaling, the prize has been awarded to Juan Fornés Fornés, by the originality and implication set up in the campaigns of communication, as well as by the use of other media and own promotional actions.

Finally, Caprabo will collect the special prize MDC 360º by his maximum implication with the sector, after having realised actions miscellaneous in all his channels of communication.