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Creative Process

Case Study /

OVERVIEW /

Creative Process is a speaker series sponsored by Saint Louis Fashion Fund to promote cross-disciplinary collaboration. Artists in industries from fashion to art, architecture, and performance come together to share successful projects and pitch ideas. TOKY was asked to create a logo and visual system for the event.

“Our goal is to bring together innovative minds to connect, learn, and share local resources.”

A Highly Versatile System

The system identity is inspired by textiles with dots symbolizing the relationship between technology and creativity. The brand comes to life through multiple applications, including the key poster series and animated pieces for social media promotion. Designed for flexibility, the system can be easily updated by the SLFF team with every new speaker and theme.

A One-Off Poster for the Inaugural Event

In addition to the full identity suite for Creative Process, we also created a singular poster design for the event featuring original photography by TOKY. Inspired by apparel, we created custom letters with a hand-stitched effect.

FEEDBACK /

“The website is everything for us. The fact that the site is so energizing, it makes St. Louis look great and the photography is unbelievable.”