Design is Problem Solving

I happen to love graphic design, and I also happen to love talking about it. I love the art of it. I love the creativity of it. I love the simplicity of it.

Design is about solving problems and answering questions. When design is done well, it can open doors, help sell products, and even in some cases save lives. What? You don’t believe me? Take a moment to think about all the signs you see on a road. Yield signs. Stop signs. Exit signs. Mile markers. All of them were created by some designer in such a way to make navigating roads as easy as possible. Without those signs, the roads would be chaos.

Design in its purest essence is problem solving. A client comes in with a problem. The designer uses their expertise to solve the problem. It may be a logo, a business card or a poster, but at its core, it is a problem to be solved. As a designer, I love this aspect of problem solving, and I love having the tools to be able to do it.

My goal in this blog is to invite you to understand who I am as a designer and to talk about design.