Yankovich will provide tips and answer your questions at APP Talks: LinkedIn Work Shop for Professionals and Business Owners. The event is from 5 p.m. to 8 p.m. May 2 at the Asbury Park Press, 3600 Route 66 in Neptune.

The cost: $40 for regular admission and $35 for APP Insiders. It includes a professional headshot, a networking event and refreshments.

LinkedIn has 500 million members worldwide, making it one of the world's biggest networking sites. It has become a gathering place for employers and workers to exchange business ideas, advice and leads.

While social engagement on Facebook and Twitter is declining, likes and shares on LinkedIn are growing, according to a recent report by BuzzSumo, a company that tracks content.

Yankovich plans to discuss: the basics of LinkedIn; how to create an engaging profile; do's and don't's for connecting with people; and tools you can use to promote yourself, your product or your services.

But mostly, yourself. "Facebook is working really hard to make outreach more personal," she said. "LinkedIn has been doing that all along."