You Can Now Follow Hashtags on Instagram

Instagram introduced the ability of following a hashtag this morning, which is major news for #slime lovers and #nofilter connoisseurs.

Just like you’d follow an actual person, whenever you follow a hashtag, you’ll see the top results for that particular hashtag in your feed. You’ll even see Stories from them.

From what I can tell, you can follow any hashtag, no matter how obscure. Taken from Instagram’s post, “When you find a hashtag you like, open the hashtag page and tap on the follow button. You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar.”

I updated my Instagram app this morning and am still not seeing this feature, but my assumption is that it’s rolling out and could take a couple of days to arrive for everyone.