Supermodels are highly paid, high profile fashion models. These (usually female) celebrities appear on top fashion magazine covers and in fashion shows. Much more importantly, in financial terms, their appearance in advertising can amount to an endorsement, attracting far greater rewards, especially when they conclude deals to advertise a brand exclusively, as "the face" of that brand.

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Beginner female runway models make less money than models that have experience. The average wage for a female runway model can range from $ 250 -$1,000 an hour per runway walk. The annual salary of a top runway or print model can exceed $500,000. Costs of travel, transportation, food, hotels, etc. are deducted from the model's pay. Contract supermodels for larger cosmetic brands are generally paid $300,000 to $2 million a year, depending on exclusivity and the amount of days the model is expected to work.