Automotive

Automotive Marketing – Reach and convert car buyers before they ever leave home

Most of us love our cars and trucks. But we don’t love car and truck shopping—at least not in person. Even though the days of the high-pressure sales tactics are long gone, car shoppers still prefer kicking the tires from the comfort of their homes and mobile phones.

The readers of The Oregonian and OregonLive are the same. Astonishingly, half – more than 550,000 in the Portland DMA – go online to learn more information about both cars and car dealerships.

The result is a gold mine of localized auto purchase intent data, which we use to match car shoppers with dealers like you. Using behavioral targeting, we can hyper-target and nurture likely car purchasers down to specific makes, models and trim levels. We can even identify whether they’re likely to purchase or lease.

Commanding the largest audience of any digital platform in the Pacific Northwest allows us to deliver not just more leads, but also higher quality leads.

Earning more of the right customers requires growing the market or growing your market share. We help auto dealers do both.

Elevate your market share

As Oregon’s and Southwest Washington’s exclusive ShareLift partner, we put the most sophisticated auto purchase data available anywhere to work for our advertisers. We can tell you who bought or leased which vehicle, where they live, when they bought, and which dealership that got the sale. Access to intelligence like this enables dealers to manage inventories more effectively and activate more highly strategic marketing to defend—or better yet, grow—their market.