Dulux Customisation

Work —

Platform Design, Icon Design

Role —

Lead Designer

Client —

AkzoNobel

Intro —

Dulux’s digital offering was lacking and they were aware that it didn’t meet the needs of it’s users. They understood they needed to meet their customer's requirements but also provide a service that was unmatchable but their competitors.

I was part of a lean team, put together to work in tight sprints, iteratively designing, building and testing prototypes with the aim gather and feed the data back to client.

Process —

The lean nature of the project determined our design approach. Drawings from UX were designed and built in tandem, each discipline informing the other. Working from a style guide with the idea of reusing as many elements as possible also increased the speed in which prototypes were both designed and built.

Icons —

I designed a suit of icons as part of Dulux’s digital design language. Icons represent themes such as room types, drying times and more abstract subjects including paint finishes and base types.