News alert: there is a new line of pet shampoo that is pretty much the Kérastase for the canine set. And guess who is behind this line of luxury? Rapper/mogul Big Boi (half of the duo from Outkast) and Chicago entrepreneur and socialite Bobbi Panter.

This duo makes quite the pair and more importantly quite the line of hair products to fit all types of needs for our fellow furry dog friends. Just launching (and already to much acclaim) , dog owners and their canines are chomping at the bit to get their hands on the hottest shampoo on the market.

Here are some of the reasons why this shampoo is a MUST-have beauty need for all the dogs in the park.

Natural

2x more washes

Tear-free (thank you Big & Bobbi because I know my fellow dog buddies just hate it when those tears start coming)

Salt Free

They smell divine!

I mean, how much better can it get when your dog comes out of the bath and feels like a million bucks? Luckily i am just a little Steiff dog, so my fur stays nice and clean, but (and let’s keep this between you and I) I think the real-live dogs living in Habersham Forest could use a little hydration and a good-smelling wash.

But on a more serious note, these shampoos address all types of ailments and hair types (or should i say fur-types) with specific smells and formulas to give your dog the wash of their life. Some of our faves (the canine-set has been abuzz since we got word of this new shampoo) are Hydrate (which smells like Blue Agave) and Invigorate (my personal favorite) which smells like Peach Rose. Can you think of a more delicious smell? And this formula, straight from the website, ” Restores and revitalizes dogs’ skin and fur with kiwi extract, rosemary, ginger root extract and chamomile, to leave your dog feeling rejuvenated.”

Of course we had to reach out to these two brilliant partners, and we have some exciting news to announce in the pipeline. And it has to do with dogs, Canine Companions for Independence, more dogs and Big Boi & Bobbi Dog Shampoo. So stay tuned and make sure to follow these guys on social media and order your own shampoo.