The role requires a mix of hands on execution and strategic thinking. It will work closely with the CMO and the wider marketing team as well as with technology teams to integrate CRM into the whole firm.

Responsibilities

Define customer insight strategies

Drive planning for acquisition and retention of customers

Perform hands on analysis of large data sets and provide key insights and recommendations for marketing initiatives

Analyse all marketing campaigns

Provide next best action analysis for complex sales funnels

Produce a range of data and dashboards for senior management

Requirement

At least 3 years experience of working with major CRM technologies including data extraction and segmentation

Experience with Big Data technologies

Knowledge of CRM's role within marketing

Ability to effectively segment customers based on a range of parameters