Logo and Symbol Design

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See a neon colored symbol, colorful logo, and two black and white logos.
Learn more about logos and symbols, below.

U2 Neon LogoPreliminary Design

Pixel BenderConcept Logo 3D Rotation

Angeles College LogoLogo with Symbol

LogoTechnical Illustration

Logos and Symbols

Often the terms logo and symbol refer to two different aspects
of a company or product's branding.
Logo usually involves a brand's name in a specific font along with
a standalone symbol. For example the Nike swoosh represents Nike apart
from the text which says Nike.
The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol
looks great in black and white reduced down to one half inch square.
Prepare a color version as well, to grab attention when you can. However black and white
symbols work on packaging with limited color options.
Successful products can omit both the logo text and color scheme yet people continue to
recognize the brand by the symbol.