Adding Knowledge, Enabling InsightTelephone Intelligence is designed to add knowledge about thepeople on the other end of the telephone.This knowledge enables insights to be gleaned which, whenadded to the behavioral data collected provides a morecomplete picture.Linking an individuals ‘Product World’ to their‘Real World’

Making the Telephone More PersonalTelephoneNumbersKnowledgeand InsightRefining telemarketingand customer care

The Person Not the NumberThe telephone is personal.Inbound or Outbound the more you knowthe better it works.Analysing call center, enquirer or customerdata which contains just a telephone numbercan now provide an understanding of whothose people are.• What do the most valuable customerslook like?• Which customers have what kind ofproblems?• What is the headroom?• Where do we find potentially valuablecustomers?• What are they interested in buying?• How best to contact and influence them?

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