Keyword Research

Keyword Research

You will see throughout our site that we continuously focus on Keyword Research and the process of evaluating potential keywords for your website. This initial research is probably one of the most common skipped steps in the process of increasing your websites SEO. The worst part about this step getting skipped is that it is very possibly the most important step in SEO. As Yogi Bera once said

You’ve got to be very careful if you don’t know where you’re going, because you might not get there.

The goal is to get potential clients or customers to find your site and to be happy with the content they find on your site. Unlike previous marketing techniques that attempted to market to particular demographic groups, when you are using SEO the only demographic you want to target is people who search for (Insert your keywords here) keyword. Fortunately Google’s Keyword tool provides you the ability to get started with some analysis about how often people search for (Insert your keywords here) keyword. You can read out