Our service philosophy is to provide a 1-roof solution centre for small and medium businesses. SANG & CO. and SANG CONSULTANCY SDN. BHD. (SANG) were formed to provide a wide range of services in accounting, auditing, personal and corporate tax, computerized business and accounting techniques, strategic system management and business planning.

With more than 20 years of experience in dealing with small and medium businesses, SANG understands the requirements and needs of SMIs in Malaysia. We understand that you need personalized service, be responsiveness to your needs and tactful communication. Hence, in our quest to provide you with excellent services, SANG is equipped with a team of consultants who possess expertise in different sectors to ensure your personalized needs are met.

SANG is dedicated to gratify your needs. Equipped with experienced and skillful consultants, SANG is tactful in identifying your issues and most important of all, to frame the ensuing advice to you as our partner. We strive to maximize the advantages to you and to put you swiftly on the right track that save your precious time and money. Making you and your organization a success is our mission.

SANG offers high value of professional services which base on technical expertise and in-depth strength. We want to build harmony personal relationship with our clients based on mutual trust and respect, high caliber resources and sound thinking framework.

SANG is about partnering in the 21st century. Most importantly, we strive to create an enjoyable business life for you.

You can take advantage of our broad based yet inter-related range of services. We ensure our services are in value for your money, in terms of creating greater efficiencies, effectiveness and productivity in respect of your decision making or business operating.

Our team is multilingual. We speak your language - Malay, English, Mandarin, Hokkien or Cantonese because we believe communication brings us closer and enable us to understand each party's needs. After all, what is the value of the greatest philosophy if it is not able to be understood.

When you decide to engage our services, we take your trust in us seriously. We practiced high confidentiality standard in our firm and leave you in peace of mind for what you have delivered to us.

In Sang, we stress the relationship with our clients as PARTNERSHIP. With partnership mindset, we strive to achieve your business objectives. With partnership mindset, your success is our success.

SANG is managed by Lim Sang Chee (Lim). Lim is a Chartered Accountant of Malaysia Institute of Accountants, a Certified Practicing Accountant of Australian Society of CPAs and a Certified Financial Planner of Financial Planning Association of Malaysia.

After graduated from The University of Adelaide (Australia), he started his career with Moores Rowland, one of the Big Ten audit firms in Malaysia. During his employment with the firm, he played major role in auditing companies in different industries, ranging from small, medium to companies listed on KLSE.

Lim had also worked closely with Success Institute in Taiwan, the only Asian company using Anthony Robbins' technology and under the leadership of Steve Chen. In Taiwan, Lim involved himself closely in marketing and coaching CEOs and entrepreneurs for their continuous business growth.

Upon his return from Taiwan, Lim became a Training Consultant with an international training and consulting firm. In the short span of 12 months, Lim had coached the sales teams of Ajiya Berhad and Audrey International Berhad with breakthrough results.

Backed with consultancy experience, Lim always applies his entrepreneur skill set on his clientele, including his audit clients by turning the legal necessity of audit into useful tool to improve effectiveness and efficiency of their businesses.

"Sang Consultancy Sdn Bhd is not only a total solution consultancy centre for small & medium businesses but have also invested their time & resources on non-profit organisations like us to be the intermediary between the various government bodies & private sectors." Looi Teong Chye, President of SMI Association of Malaysia.

"Sang Consultancy Sdn Bhd enables you to have affordable system to manage your company rather than depending on yourself totally. In addition, they provide you with the latest information on strategies in business expansion." Tan King Taw, Executive Director of National SMI Consultative Center.

"By having Sang Consultancy Sdn Bhd as my business consultant since 1998, I have more flexibility and confidence to expand my business. Furthermore, with their help, we have been able to implement the ideas of franchise concept into my mini market business." Lee Thiam Wah, Managing Director and Founder of 99 Speed Mart Sdn Bhd.

"They assist me in taxation planning and this helps me to save money. They also advised proper allocation of tax expenses on my company. Thus I am able to fulfill my responsibility as a citizen without jeopardizing my financial situation." Faizal Bin Mohd Othman, Director of Manhaj Sdn Bhd.

"They provide solutions and effective system in managing my accounts since 1984 and this enables me to focus on my business without worrying about my accounts & tax." Moses Ting, Director of Hoctrade Sdn Bhd.

Communication – The quality of your
life is the quality of your communication.

Team–Group activities to internalize
the team spirit to achieve the Company’s vision
and goals.

Company’s vision and mission

Four types of leadership where implementation
depend on situations and people

Performance measurements

Five simple keys of effective coaching

Motivation – Focus on catching your
team doing the right things.

3

ADVANCE BUSINESS
ACCELERATE STRATEGIES

New Paradigm, New Capacity

New expansion idea awaiting you

Does your business give you a better
life and more choices?

4

HOW TO SURVIVE
IN CURRENT CHALLENGING ENVIRONMENT?

Primary questions

Why one behave the way he/she is now?

Personal vision & goals

What is the most important thing to me?

5

PERSONAL
MASTERY

Why we need to study Personal Finance
Management?

Keys to personal finance management

Real meaning of Assets, Liabilities, Income
& Expenditures

Keys to successful investment

6

PERSONAL
FINANCE MANAGEMENT

7

IQ &
EQ OF FINANCE MANAGEMENT

Why Finance Management is a must for all
entrepreneurs?

Keys to finance management

Real meaning of Assets, Liabilities,
Income & Expenditures

EQ of finance management

8

STRATEGY
PLANNING PROGRAM (SP)

“Begin with the end in mind”

SP is a dynamic process that defines the big picture of
your company and then provides a solution on how you will
progress.

9

GETTING YOUR
ACT TOGETHER (GYAT)

“Re-Think, Re-Start & Re-Do”

The 5 steps to increase your profit & expand your business.

10

TIME MANAGEMENT
PROGRAM

“Time is ticking! Make the most out of it!”

The programme emphasises on planning & prioritising
your life. The importance of communication & organisation
skills and performing at your peak.

11

SYSTEM IMPLEMENTATION
PROGRAM

“Is your company totally dependent on the owner and
only operated whilst the owner is at work?”

The challenge in business today is to make your company
system as exciting and user friendly as possible and simultaneously
as efficient and productive as possible. The system shall
provide the RIGHT information, to the RIGHT person, at the
RIGHT time, in the RIGHT place and at the RIGHT cost.

12

FOCUS BUSINESS
ACADEMY (FBA)

“What makes some people great is their ability to
decide what is important, and then FOCUS on it.”

FBA has been researched and developed to assist SMEs/SMIs
to improve and grow their business. It share great ideas
and strategies based on business development principles
that can have an immediate effect on their business.