Browse Alphabetically

Groupon

Groupon is a marketing service that offers its subscribers daily discount coupons by email, Facebook and Twitter feeds. Typical Groupon deals focus on local restaurants, stores, services, events and regional products. Today, there are thirty-five million registered Groupon users worldwide.

The name Groupon is a combination of the words "group" and "coupon," which references the company's viral marketing business model. The goal of a viral approach to marketing is to encourage Groupon members to pass marketing messages on to other sites and users, creating a potentially exponential growth in the message's visibility and effect. Groupon’s deals are only offered for a certain amount of time -- typically twenty-four hours -- and a discount coupon will only become active if a pre-determined number of people commit to purchasing the advertised product or service.

Once the tipping point is reached, the discount voucher -- which can be printed out or presented on a mobile device -- becomes available to everybody, even if they are not Groupon members. If the tipping point is not reached, Groupon cancels the deal and the original people who signed up for the discounted purchase get their money back. The tipping point is there to ensure that Groupon's business partners receive an agreed-upon number of customers before committing to the discount.

To be featured on Groupon, a business must commit to turning 50% of their profits from the advertised deal back to Groupon. Companies that offer services similar to Groupon include LivingSocial and BuyWithMe.

- QuickType is a predictive text feature released with Apple's iOS 8 that uses machine learning to incorporate the user's vocabulary into its dictionary and so improve its capacity and accuracy. The ... (WhatIs.com)

- This WhatIs.com glossary contains terms related to Internet applications, including definitions about Software as a Service (SaaS) delivery models and words and phrases about web sites, e-commerce ...

A multi-tenant cloud is a cloud computing architecture that allows customers to share computing resources in a public or private cloud. Each tenant's data is isolated and remains invisible to other tenants.

Kiosk mode is specialized function that allows Microsoft Windows to provide a single application for users signing on as guests or generic authorized users while preventing access to other files, data and functionality of the operating system and computer.

Digital marketing involves the various efforts by a company to connect with customers through digital and online communication channels, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.