The aim of the specialization is to prepare experts in enterprise management in the profit and non-profit sector mainly with the character of small and middle enterprises furthermore to provide the students with the knowledge of economics and management essential for performing functions in entrepreneurial subjects as well as in the companies operating in the public sphere. Graduates acquire the ability to carry out specialized and managerial positions, they are provided with the knowledge and skills in managerial activities, enterprise management and law disciplines. They are competent to lead people, to have an internal and external communication and to create appropriate company culture. Furthermore they are competent to establish a company and run a business in the competitive environment. Broader acquirement of foreign languages gives them an advantage to compete in the job market. Graduates can carry out positions of assistants of top managers, specialized workers and managers at lower levels in the company. First of all they can carry out positions in trade, marketing, organization, controlling, human resources, planning and economic departments as well as positions of dealer, marketing specialist, purchasing agent or officer, management engineer, auditor, HR specialist. The knowledge acquired within the Bachelor study provide the graduates with the possibility to continue in the study in the follow-up Master study programme of the same or related specialization.