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Full of beautiful images and useful ecotourism certification information, the new Greenloons video provides eco-minded travelers a perfect introduction to the world of responsible tourism.

Washington, DC (PRWEB)March 25, 2011

Family friendly eco-tourism provider, Greenloons, just launched a free video entitled True Green Travel on their community blog. The video promotes the Greenloons mission, which is to inform and aid eco-conscious consumers in making responsible purchasing decisions when it comes to travel. A one stop shop for a wide array of eco travel services, Greenloons is transforming the global travel landscape for the better, and this must-watch video is sure to advance them along this path.

Soothing music and breathtaking photos of families on Greenloons adventures worldwide provide a relaxing video introduction. The video goes on to explain what ecotourism is all about: the discovery of a natural or wildlife habitat that maximizes local economic and social goals, while reducing the possibility of damage to the environment. True Green Travel emphasizes the fact that Greenloons only lists tours that have been certified by respected independent third parties to empower local communities, emphasize environmental education, support conservation efforts, minimize tourist waste, and respect local cultures and traditions.

The video also highlights the fact that Greenloons was founded based on a need for increased transparency in the ecotourism industry, which is estimated to be growing 5 percent annually worldwide, representing 6 percent of the world gross domestic product and reflecting 11.4 percent of all consumers spending. While the industry growth is a step in the right direction, it has unfortunately triggered travel suppliers to saturate the market with hundreds of loosely understood eco holiday-labeled travel products, causing consumer confusion as to what the term ecotourism represents. Until now, there has not been a simple way for consumers to understand the ecotourism certification award process, evaluation criteria, and monitoring methods that would allow them to make truly environmentally and socially responsible vacation decisions.

"By highlighting fun, safe and educational vacation experiences and emphasizing the importance of responsible tourism in this video, we hope more people will be inspired to connect at a deeper level with the places and people they are visiting," said Irene Lane, founder and president of Greenloons. For more information about the ecotourism industry, or to book a Greenloons eco-vacation today, please visit http://www.greenloons.com.

About Greenloons
Greenloons L.L.C. is a Washington D.C. based company dedicated to providing nature enthusiasts and wildlife conservationists worldwide with trusted information about responsible, sustainable, and certified ecotourism travel vacations and volunteer conservation efforts both in the U.S. and internationally.

About Blue Water Media
Blue Water Media is a leading Washington DC web design agency. Offering clients a variety of design services including print, brand identity and web design, Blue Water Media has worked with businesses in a wide variety of industries in the Washington DC metro area and beyond. Blue Water Media's reputation for developing innovative yet functional websites and online marketing campaigns establishes it as an industry leader. For more information, please visit: http://www.bluewatermedia.com/.