Biodiversity Project, a national advocate for biodiversity, approached Funnel Incorporated to help them educate the media and key target audiences about the interconnectivity of groundwater and the vast network of rivers, streams, wetlands and smaller lakes that form the Great Lakes basin. Source

I have allways worked in publications, and I always pushed the environmental factor, the endangered species, pollution global warming. And it works at times. They are business and do what they can when they can. So I decided to do my own environmental graphics and send them out. I’ll do my own campaign. Source