SugarCRM Coverage

SugarCRM CEO Larry Augustin shares his thoughts for the future of the CRM industry and SugarCRM, including customer experience (CX) management, big data, mobility, social business and the consumerization of enterprise IT. He also offers some sage advice for IT professionals seeking to realign themselves with more empowered users.

Here is how one organization's innovative use of SugarCRM is improving the lives of others. VetAdvisor sought to rethink the typical case management approach to serving veterans. Instead of treating individual ailments they decided to employ a CRM strategy with enabling technology to build relationships and treat the whole veteran. The results are impressive and serve as an inspiration to others.

SugarCRM supports multi-currency and is available in 22 languages, including the Asia Pacific languages of Chinese, Japanese and English. Bahasa Indonesia, Bahasa Malaysia and Thai language editions are available from the open source community. The SugarCRM solution has been steadily acquiring customers throughout the Asia Pacific region—and has been named a top CRM in Southeast Asia.

Larry Augustin, serial entrepreneur and SugarCRM CEO, discusses the three underlying constructs which guide the company and product direction, the company's business performance achievements and milestones, and how SugarCRM will advance in a competitive marketplace to earn greater differentiation, competitive advantage and continued growth.

Clint Oram, SugarCRM Co-founder and CTO, discusses the new thinking that went into the release of Sugar 6.5, how the company's focus on User First influences the design and development of CRM software, and how as the company's technology chief he aligns product and technology with the company's vision and business growth aspirations.

The release of SugarCRM 6, the addition of two new Editions—Corporate and Unlimited—and the company's impressive business performance have repositioned Sugar in the competitive landscape. This independent SugarCRM review goes in depth to examine the company and solution and fairly assess competitive strengths and weaknesses relative to the CRM competition.

SugarCRM is the undeniable open source CRM software leader. However, SugarCRM CEO Larry Augustin aims to make the company a CRM software leader beyond the open source platform. In this conversation, he shares the vision, business strategy, strengths and differentiators of Sugar CRM in an increasingly crowded CRM software marketplace.

Sugar was named first in the Top 10 Open Source CRM Systems report. The company nurtures a vibrant developer community, which now numbers over 22,000, and its free version has been downloaded over 7 million times. SugarCRM is the market share leader in open source Customer Relationship Management software systems by a wide margin at this time.

Sugar CRM has been downloaded over 10,000 times from India, and according to Clint Oram, co-founder and VP of Products at SugarCRM, "We are currently investing more in partners across APAC and India is a big focal point. The several thousand leads emerging from India every month was a prime reason for our formal entry into this marketplace. We are accelerating business through partners."

SugarCRM SugarCon gave plenty to talk about, but the top take-away messages that most grabbed my attention and forecast more of what we can expect to see from this company included the company's business performance execution, the release of Sugar 6.5 and the three underlying constructs that collectively set the vision and traverse through to the application design and value proposition.

SaaS CRM vendors look prophetic at the moment, showing up just ahead of the rise of cloud computing and the demand for everything as a service. Several have even launched their own app stores tapping yet another wildly popular trend. While Microsoft and Salesforce are indeed pushing ahead of the pack with online app marketplaces, SugarCRM and others are showing increased traction as well.

Sugar announces record billings and customer growth. For the year 2010, billings increased 52% compared to the prior year, the company added more than 2200 customers and 100 new channel and consulting partners, Gold Partner Levementum delivered more than one million dollars in annual billings, and Sugar turned cash flow positive. Go To SugarCRM ...

SugarCRM Briefs

SugarCRM receives top spot in Top 10 Open Source CRM Systems
SugarCRM has become a standard bearer for open source Customer Relationship Management systems. The company nurtures a vibrant developer community, which now numbers over 22,000, and its free CRM product version has been downloaded over 7 million times. In the Top 10 Open Source CRM Systems report, SugarCRM is named the market share leader in open source CRM systems by a wide margin.

About SugarCRM

While the SugarCRM moniker of "Commercial Open Source" sounds a bit like an oxymoron, the company pursues a hybrid open source software business model. SugarCRM leverages a two-tiered distribution strategy: giving away the basic open source CRM software application and selling more advanced versions along with professional services and support plans.