How to Tell if You’re Focused on the Wrong Priorities

Delegating work to skilled freelancers frees you up to focus on high-priority work, and actually makes you more productive overall. You’ve already recognized that paying team members to support you is a worthy investment, so you’re waaaay ahead of the pack.

However, a stumbling block for many entrepreneurs is deciding which workloads to delegate, and which ones to keep.

It’s easy to assume that tasks you hate or don’t do well should be assigned to others, and that’s not a bad place to start … but it helps to dig a little deeper. If you don’t, you may end up focusing on the wrong priorities and divvying up work that you ought to be handling personally!

We can’t have THAT, can we?

Of course not. So to avoid ending up stuck in Misguided Priority City, use the roadmap below to chart out which work to keep on your own plate, and which work to delegate.

New here? I also have the following posts to help women entrepreneurs outsource their business tasks like a boss:

And of course, you should definitely take my free quiz to find out the #1 task that you need to outsource to not only free up your time – but to give you the space to focus on revenue-generating tasks in your business.

Evaluate priorities based on how and when they make money

Naturally, everything you do for your business creates revenue … eventually. Even community expansion and brand building are ultimately going to build loyalty and bring in new clients. But some workloads are more directly linked to generating money than others, and some bring in profits faster than others. Those are the workloads you should be managing yourself, and I call them “Direct Money Tasks.”

Direct Money Tasks can be linked to traceable, trackable income. Think about getting on the phone with a potential client and closing a sale: The money might not be in your hands immediately, but it’s on the way. These are the tasks that bring in revenue quickly and directly, and should remain in your care as the business owner.

The slow-burn work that won’t generate revenue in the immediate future? Everything under that heading is an “Indirect Money Task.” Think about posting blog content with a call to action. Someone could find your blog post, read it, sign up for your list, and eventually become a customer. Money will come your way, but it might take months or even years to arrive!

If a task can potentially lead to money but takes a longer route, it can typically be entrusted to a virtual assistant or contractor.

Delegate ALL administrative work

There’s a subset of Indirect Money Tasks that’s SO indirect it can’t actually be linked to revenue except in the most circuitous of ways: Admin work. Yes, it’s true that if you don’t do your accounting your business may crash and burn, but no accounting tasks actually generate money. Likewise for tasks that are recurring, repetitive, or involve boilerplate (templated) language. If you’re handling any admin work yourself, it’s time to shift your priorities! Delegate that stuff ASAP!

Understand the difference between “important” and “urgent”

I know, I know, they’re so darned close to being synonyms most of us use those two words interchangeably. But there’s a subtle difference: Important matters have weight, but don’t necessarily need to be handled this instant. Urgent matters may not be important (e.g. a phone call or your doorbell ringing) but they demand your immediate attention.

Many entrepreneurs spend far too much time and energy on urgent (and distracting) tasks that aren’t actually important, while postponing the important work that has the potential to bring in money. (I’m guilty of this myself, so don’t feel badly if you’re currently mistaking urgency for importance!)

However, there’s also a shortcut – ROI is all about results. If you’re pouring time into work that isn’t generating money, business leads, traffic, likes, partnerships, or any other measurable unit of progress, it might be time to rethink. For instance if you’re spending three hours every week composing blog posts but your site traffic hasn’t increased in six months, perhaps blogging shouldn’t be a priority. You can either delegate that task to a freelance writer if it’s important to your brand or business model, or eliminate it altogether.

Before you can begin dividing the labor, you’ve got to get a clear picture of which types of work can and should be delegated. Hopefully this post has helped you evaluate your priorities, and will help you decide which tasks you can outsource to boost your business’s productivity!

Hey gorgeous! I'm Melissa. I'm an entrepreneur, mom to two teens and a dog, and married to the love of my life.

I help women entrepreneurs learn how to outsource tasks and systems in their business to not only free up their time - but to give them the space to focus on revenue-generating tasks. I share outsourcing tips and ideas here on the blog, as well as how to hire a va and other team members.

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About Melissa

Hey gorgeous! I'm Melissa. I'm an entrepreneur, mom to two teens and a dog, and married to the love of my life.

I'm an outsourcing strategist for women entrepreneurs who are sick of struggling to get everything on their to-do list done while also growing their business and income. Hiring help will free up more of your time to focus on your big vision and the actual creation of your dream business. You'll be able to earn more, reach more, and have the freedom you crave.

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About Melissa

Hello gorgeous, it's Melissa Ingold and I'm so happy you're here! I work with creative women entrepreneurs who are tired of giving up their sacred creation time to attend to the boring duties of running a business.

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