Social Media Network Behavior is Still Not the Same as Physical/Known Networks

In a recent project that I’ve been working on (Twitter SNA focus and I’ll tell you more about this project later), an interesting question came up from the client – “So this group is always retweeting/sharing from this group, so they must know each other and/or be ‘organized’, correct?” Well, not so much and here are some reasons why:

First, we have to get a fundamental understanding of what it means to retweet/reshare/like a message and to keep things simple, we’ll focus on twitter’s social media network.

The traditional view is that you would only retweet messages that you either agree with or support, but that [...]

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