Carnival Cruise Lines is a British-American owned cruise line, based in the Doral suburb of Miami, Florida in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC. The company has the largest fleet in the group, with twenty two vessels currently in operation. Executive control of the company is provided by the North American division of Carnival Corporation, headquartered in Doral, Florida[2][3]

Carnival was a pioneer in the concept of shorter, less expensive cruises. Its ships are known for their Las Vegas-style decor and entertainment. The line calls its ships The Fun Ships, and there are a wide range of activities offered on board. Its trademark is the smoke stack, or funnel, which is red, white and blue and shaped like a whale's tail. The mascot for Carnival is "Fun Ship Freddy", a character in the shape of Carnival's distinctive funnel.

In 1996 the Carnival Destiny of 101,000 gross tons became the largest passenger ship in the world at the time. In 2004, Carnival Corporation ordered for a development program for Carnival's new ships, which was called the Pinnacle Project, which calls for a 200,000-GT prototype, which would have been the world's largest cruise ship.[4] As of 2009, the latest and largest ship in the Carnival fleet is the Carnival Dream, a new 130,000 gross ton ship. The Carnival Dream entered service on 21 September 2009. After several voyages in the Mediterranean she is set to offer weekly Caribbean cruises from Cape Canaveral from 5 December 2009. A sister ship, the Carnival Magic, is set to debut in May 2011. On December 1, 2009 it was announced that Carnival placed an order for a third Dream-class vessel.[5] It will enter service in Spring 2012.[6] In May 10, 2010, Carnival selected a name for their new Dream-class vessel in 2012; the Carnival Breeze.[7]

...a sentence or
two about your employment goals. A customised
objective that describes why you are the perfect
candidate for the job can help your resume stand out
from the competition.
• Sentence should start with “To...”
• Eg. “To seek a front office position in the hospitality
industry where my people skills and educational
knowledge in hotel and hospitality management can be
put to good use”
2. Qualifications
• A customised section of your resume that lists
key achievements, skills, traits, and experience
relevant to the position for which you are
applying can serve dual purposes.
• It highlights your relevant experience and
strengths and let the prospective employer know
that you have taken the time to create a resume
that shows how you are qualified for the job.
3.Education
• In the education section of your resume, list the
schools you attended, the degrees you attained,
and any special awards and honours you earned
• In descending order, beginning with the most
current education (Republic Polytechnic)
• If not yet graduated, indicate “Diploma in Integrated
Events Management Candidate 2013”
4. Work Experience
• In descending order, begin with most recent job
• This section of your resume includes your work
history. List the companies you worked for,
dates of employment, the positions you held and
a bulleted list of responsibilities and
achievements.
• Use verbs to highlight your strengths,...

...trends, and fashions appearing in the field of strategicmanagement during the last decades, the SWOT analysis, standing for: strengths, weaknesses opportunities, and threats has enjoyed a long lasting popularity among both practitioners and researchers. The purpose of this essay is to demonstrate that SWOT analysis can be used for both businesses and individuals.
In the 60s swot analysis was invented at the Harvard business School for the purpose of analysing case studies,it was the efforts of two business policy professors ; professor George Albert Smith and professor C Roland Christensen. At Harvard in 1963 where a business policy conference was held about the SWOT analysis in which it has been thoroughly discussed and also considered as an important advance in the strategic thinking (Panagiotou 2003)
Since then the swot analysis has been hardly ever used, up until 1982 when Weihrich have first introduced the swot matrix as we all know it today.(appendix 1)
(Appendix1) (Adapted from Ghazinoory, S Et al.2011)
As shown in the matrix swot analysis is composed of four main elements
Strength, weaknesses, opportunities, and threats. The top part of the swot matrix containing strengths and weaknesses analyses the internal environment of the organisation means whatever it is...

...Index
Executive Summary pg. 3
CarnivalCorporation Mission Statement pg. 4
Evaluation of Mission Statement pg. 4
Company Objectives, Strategies and Core Competencies pg. 6
Business Scope pg. 9
Financial Ratios - 2002 pg. 12
Company Strengths pg. 14
Company Weaknesses pg. 15
Value, Rareness, Imitability & Organization (VRIO) pg. 15
Value Chain pg. 16
Opportunities pg. 17
Threats pg. 17
Strategic Objectives & Relative Evaluations pg. 18
Strategy Implementation pg. 21
Balanced Scorecard pg. 23
References pg. 25
Executive Summary
Vision Consulting has conducted a thorough evaluation of CarnivalCorporation. Our ultimate goal in conducting this evaluation is to provide recommendations to CarnivalCorporation in order to aid the company in obtaining a competitive advantage in the market, as well as providing strategies to aid the firm in outperforming its competitors.
Our team has examined the mission statement of the company, as well as current strategies, goals and visions that the company currently has in place. Additionally, we conducted a thorough internal and external audit analysis of the company. This analysis includes the opportunities and challenges facing the company, as well as the strengths and weaknesses that the company currently possesses. Below, you will find an overview of Carnival...

...CarnivalCorporation & PLC: An Economic Analysis
Bambi H. Walton
Columbia College BUSI 510
Dr. Jeffrey Snider
Executive Summary
While over the years, Carnival has seen tremendous growth, in more recent years, profitability is decreasing and the fate of the cruise industry rests on the shoulders of Carnival and other cruise lines. In order to grasp this understanding fully, this report will look into Carnival’s background and what problems are plaguing not only this company, but also others in the industry. The market structure of the organization is provided in detail, along with graphical information in regards to the breakdown of market share. These graphical images show that Carnival currently holds the highest market share in the cruise industry.
To detail fully Carnival’s current state, a SWOT analysis is performed. This analysis demonstrates the strengths and weaknesses facing the organizations internal environment, as well as threats and opportunities from external factors. Additionally, current pricing strategies are listed in order to further reader’s knowledge about Carnival’s economic principles.
Based on the findings of the SWOT analysis, there are major weaknesses affecting Carnival’s bottom line. Recommendations discussed include:
* Implementing policies and procedures to immediately deal with ship mishaps, while...

...to increase their company’s performance” (Hill & Jones, 2007). Another deep definition would be “A company’s strategy is managements game plan for growing the business, staking out a market position, attracting and pleasing customers, competing successfully, conducting operations and achieving targeted objectives" (Thompson, Strickland & Gamble).
Putting all together in one piece, a strategy can be defined as the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.
Operational Effectiveness vs. Strategic Positioning
For Michael Porter, operational effectiveness refers to that domain of organizational activity that is about having functions that work well. Operational effectiveness (OE) means performing similar activities better than rivals perform them. OE is not only about efficiency, it simply means the ability of a company to better utilize its inputs than rivals. An example would be reducing wastage and use of advanced technology to develop better products faster. In other words, OE is about continuously improving functional performance. The managers lead and control the functional activities, measure and improve the processes to achieve operational effectiveness (porters journal).
On the other hand...

...﻿Ques 1:-
“Strategy” and “Strategic Planning” is something that is done once a year which results in a report. Others think it is market position, operational effectiveness or an idea or business model.
Strategy is choosing to perform different activities that can be preserved and that will provide a sustainable competitive advantage. It is a mental exercise. It is a way of thinking about the world and approaching business. Strategic planning is a process to produce innovative and creative ideas which serve as the core framework for the company and designing its’ future.
Strategic planning can have an immediate influence on your company and organization.
1. Make your future happen don’t let it happen to you
It is the difference between being proactive or reactive. Be on the defensive or the offensive. Be a victim of circumstances or be victorious in the fight. Not every situation can be foreseen but you can make decisions and react to changing market conditions with the end in mind.
2. Establish direction
Clearly defines the purpose of the organization and establishes realistic goals and objectives consistent with the mission which can be clearly communicated to constituents. Provides a base from which progress can be measured, employees compensated and boundaries established for effective decision making.
3. Make wise business decisions
How do you distinguish between a good idea and a great idea? Without a clear...