Thirty years after its debut, most of us can still remember every word of the theme song and hum its melody. That’s the legacy of, and the power behind, Reading Rainbow, says LeVar Burton. In this one-on-one interview, Burton chats candidly to SLJ about the reiteration of the brand as a subscription-based tablet app and its anticipated expansion to the Web, children’s literacy, his ongoing mission to create lifelong readers, and his efforts to advocate for access for all kids.

RRKidz has announced that its flagship brand Reading Rainbow is partnering with publisher National Geographic Kids to expand its interactive reading subscription app, available exclusively on the iPad. The company is also expanding its library with a new branded island featuring dozens of books as well as videos hosted and narrated by RRKidz co-founder LeVar Burton.