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Project Ocean fish guide

About this guide

Research suggests that unless we change the way we fish and the seafood we eat, global stocks will be fully depleted within the next generation.

You can help make a difference by using this fish guide when shopping for fish or eating at restaurants. When at Selfridges you can always be sure that we do not sell any red-rated fish in our Foodhalls or restaurants.

How to use this guide

Fish to eat

These fish are from sustainable fisheries and well managed farms that have minimal impact on other species and marine habitat. We sell many of these in store.

Fish to avoid

These fish are from unsustainable, over-fished or poorly managed fisheries - or they may have high levels of by-catch (fish that's caught unintentionally and then thrown back dead).

Selfridges recommends

Our food experts give their recommendations for fish with a similar texture and taste.

Whitebait

Can't find the fish you're looking for?

This guide is a handy summary of fish to eat and fish to avoid. For more comprehensive advice, including fish not covered in this guide, visit fishonline.orgThe information in this guide was correct as of February 2014.

The information in this fish guide is correct as of February 2014, and is based on advice given by the MCS - a UK charity dedicated to protecting the marine environment and its wildlife.

Selfridges Project Ocean

Selfridges Project Ocean is a long-term partnership between Selfridges and the Zoological Society of London to stop overfishing and pollution and protect our oceans through the creation of marine reserves.Learn more about the campaign here