Professional Design

With over 25 years in digital design and typography, we cover the spectrum from web design, elements, design for print for commercial marketing and large format printing. Not only are we well versed in both CMYK and RGB color formating and correcting, we also are masters of vector art creation for those that need scaleable graphics for use on all medias.

Our design is second to none, need marketing materials? No problem, not only do we design your materials, but we can print them for you, and when you select to have us print your materials, all design fees are waived!

Marketing Materials

We design your marketing materials with your bottom line in mind. Not only do you want professional materials to deliver to your current and prospective customers, but you want the eye catching, trending look that captivates those they are given to. Image is everything, especially your first appearance when trying to land new customers. Don't trust your image with anyone less than the best, your image counts on it when others are looking at your company!

Marketing Materials

Printed pieces, such as brochures, letterhead and business cards, you'll use to market your business. Appearance is reality in marketing, and you have to look as professional as you are.

Despite the attention given to digital marketing, printed marketing collateral hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan.

Top 5 Marketing Materials you needed Yesterday!

1) A focused, well-designed website.It's a new era. Businesses are now defined by their online presence. Many potential customers will Google you before they even walk in your door. Consider a website your first and best chance of making a sale. If your website looks outdated, under-developed, or lacking of basic functionality (such as a webform for customers to contact you), then your visitors just might decide to hire your competitor instead.

Don't worry, your website doesn't have to provide everything in the world if you don't want it to. If you don't feel comfortable with blogs or Twitter, don't feel obligated to include them. But you will need a few essentials, such as information about yourself, the services you provide, and how customers can get in contact with you.

2) Eye-catching business cards.Ever get a business card that you knew was printed on a home inkjet and designed in PowerPoint? If you noticed, so can everybody else. Business cards are another one of those "first impression" marketing expenses you need to splurge on. A potential customer might not know you existed until you hand them a card, but the viability of hiring you can hinge on something as simple as font selection and color scheme. Scary, right?

We do it with friendships and dating all the time, but it's often overlooked in the small business world. The first impression is a lasting one, so make sure to do it right.

3) Professional letterhead.Another overlooked marketing item, but one you can use on pretty much anything. From invoices to thank you letters, letterhead can provide a polished, established presence. What you put on your letterhead is up to you, but can include:

Your company logo

Your address

Your tagline/motto

4) Custom, branded envelopes.You've got the pretty letterhead, but what are you going to put it in? When your customers are sorting through their junk mail, make sure your correspondence doesn't get trashed. Most people end up ordering basic white envelopes with their logo and address on them, but you're not most people right? If you can dream it, you can most likely do it, from full color designs to custom envelope sizes.

5) Some kind of marketing materials.Let's say your potential client doesn't have web access, and doesn't trust your business card alone. You're going to need some sort of printed document that says what you do. A professionally designed marketing document can change a "maybe" to "when can I give you money?" Printed materials can really be anything you want, from brochures to one-pagers. The key is to look sharp and sound like you know your profession.

Logo / Branding

Most people believe a logo consists of words, this were the public is wrong. A logo is a insignia or shape of any proportion that represents the brand name. It can also be a stylized typeset of the name. Logos are easier to remember than words or phrases. Example look at Pepsi, thier Pepsi logo is all you need to know that can is Pepsi. Clean, simple and extrememly remeberable. Branding is what sets your logo with what wording you may want, and branding changes upon your present promos or products. Stay professional, rememberable, and you'll be stuck in the minds of people for years to come with a simple professional logo.

Logo / Branding

WHAT IS A LOGO?

A logo is the graphic symbol that represents a person, company or organization. If the logo is well-known enough, such as the Nike swoosh, you may even see a logo used without the name of the business that it is associated with. Normally, most marks have a typographic part that more clearly spells out the name of the organization.

What is a wordmark or logotype?A logo can also be purely typographic. It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). A great example is Coca-Cola’s red scripty type. Some people also refer to the logomark as the word portion of a logo that also has a symbol.

WHAT IS A BRAND IDENTITY?Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top center of a piece of paper and calling it letterhead. If all you do is essentially rubber-stamp your logo onto different things, you really have not developed a full brand identity.

A brand identity is the larger, distinct visual look that is associated with a company.

When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo. For example, Netflix’s red envelope is a simple yet powerful example of a brand identity.

Many people have heard about the importance of using their logo consistently. But there should be a consistency to elements beyond your logo.

The tricky thing is that while your logo is unfailingly unchangeable, your brand identity must have both consistency and flexibility. Creating a brand identity that is distinct yet varies based on it’s form, is a challenge but can bring big dividends in your brand’s value. The elements that can be part of a full brand identity could be fonts, colors, imagery, and even the voice of the writing.

WHAT IS A BRAND?What is included under the term brand is much harder to define. It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not strictly the design side of a business. These may include your content, messaging and story telling. Customer service and the client experience also a part of a brand. The idea of reputation is a critical part of defining the word brand. Some people summarize this into the very abstract idea of a promise.

Screen Print Design

Screen print design is a special design style, as we do all screen print design in vector format. Not only is it easier to work with not just for us, but for your screen print shop that's goingto be printing your shirts or signs. We also provide your final output with separations for camera ready artwork for any screen printing company you choose to use.

Screen Printing

Screen printing is a printing technique whereby a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. One color is printed at a time, so several screens can be used to produce a multicoloured image or design.

You should know the following when getting screen printed garments:

Color of garments This lets designers know if an underbase must be added to the artwork.

How many colors in yourt artwork This lets the artist know what colors to use and mix to make more colors.

There are a few techniques needed when creating artwork for screen printing:

Trapping

Trapping is when printing on colored or dark garments, creating an inner bleed for the color to be printed over so there is no white run-off outside the color printed area keeping the color printed sharp and bright.

Halftones

Halftones are how gradient colors are merged together or how shadows are created in screen printing. Halftones are created by the screen printer when printing the positives for your project. Halftone sizes vary depending on screen mesh for hard or soft details.

Separations

Separations are the separating of artwork colors to thier own space. This lets the screen printers print out each color postiive for each screen to print the design to the garment.

Large Format Design

Large format design can range from banners to vehicle wraps. We have experience in them all and the inbetweens. From small cars to trucks and race trailers. Signs of all sizes for large format and even for decals to be print and cut from large format print providers that you use for your print products.

Large Format

When you need an oversized graphics display for a meeting, trade show, storefront, special event – and so on – you’re moving into large-format printing territory.

Think building wraps, billboards, banners, POP displays, even vehicle graphics. These are all produced on special equipment by print manufacturers. It’s a specialty, so if you’re in the market for something big and bold, make sure your printer is the right fit.

Large-format printing is one of the few graphics specialties that are not easily (or definitively) defined, because the technology keeps improving and more and more presses are introduced to the market. The term is sometimes referred to as “wide format,” making it even more confusing.

Wide Format: An inkjet printer that prints on large sheets or rolls of material, which can range from 24 inches to 16 feet in width (by almost any length), is called Wide Format. The term was first applied to proofing and display (signage) printers.

Super Wide Format refers to those printers over 60 inches to 16 feet in width. There are rumors of a 32-foot printer in the works.

Large Format: Digital document printers usually print on sheets or rolls using toner with an image area of 11 x 17, 13 x 19, or 14 x 20 inches.

Those that go beyond 14 x 20 inches are called “large format.” The largest toner printers are at about 16 x 26 inches, and anything over that is usually printed using inkjet on sheets 17 x 22 inches or so.

In the offset world, large format refers to presses that print sheets over 42 inches, with some at 60 and 72 inches, with 81 inches as the largest offset litho press.

Work closely with your printer when planning any large-format job. Some of the key considerations to keep in mind are these:

Where will your graphic be installed/displayed?

How long a ‘shelf life’ will it have?

What material is ideal? Paper? Vinyl? Fabric?

Will it be an indoor or outdoor display? (You might need it weather-proofed.)

From what distance it will be viewed?

What kind of finishing and installation will it need?

Today, you have incredible and exciting options on substrates and sizes for your large-format graphics needs. When you’re out and about in public spaces, restaurants, and retail stores, start paying attention to the different kinds of colorful graphics that grab your attention.

Vector Illustrations

We can deliver high quality vector illustrations for any company project. Scalebale vector can be enlarged or shrunk to any size without the loss of quality. We are experts in vector art with over 15 years in vector design, recreates, and illustration. Logos, large format design are mostly compiled in vector format and ouputted in many formats.

Vector Art Design

Vector art is created using vector illustration software programs. These programs use mathematic equations and geometric primitives (points, lines, and shapes) to create art that is clean, camera ready, and can be scaled infinitely, without any loss of quality or fidelity.

Is your art vector art?

How can you tell if your art is Vector Art? One way is by the file type. Vector art is usually created and is commonly saved with certain file extensions. The four most common Vector file extensions are .ai, .pdf, .eps and .svg.

However, just because a file is saved in one of these formats, does not mean that it is truly vector art. Sometimes, people open raster files in vector programs, and re-save the file in a vector format, without recreating the art using the vector editing tools. Only art originally created in a vector editing program is truly vector art.

My art isn't vector, what do I do now?

The file that you have might not be the only one out there. If you had a professional designer create your art, contact them, and ask for the vector files. If you work in a large company, contact your company’s marketing department or design department.

If, after all of this, you discover that you have a non-vector art file, and you need vector art, there’s only one thing to do: Hire a graphic designer to re-create your design as vector art.

When hiring a designer, make sure that they will provide the art in both vector and raster formats. If they are unable to do so, hire a designer that can.

The difference in Vector and Raster Art Design

You can see the difference between raster art design and vector art design by the example below. Being vector is scalable without loss, raster uses pixels which does lose detail when scaled.

RTA? What's That!

RTA is your "Rights Transfer Agreement". When you get graphics or design done with graphics houses, how often do you get the legal documentaion stating the artwork or design is yours? Not often, even after you paid for it do you receive it? Again not often. We know when you choose Roncoger.com you want professional results from start to finish. Every paid order whether web design or graphic design comes with your "Rights Transfer Agreement", stating you are the legal owner of the website, design or graphic work we do for you.