• Strategic Planning •

Embracing Change in B2B Digital Marketing and the Internet of Things

B2B marketing is an ever-evolving market and no one knows this better than Matt Preschern. As the Global Chief Marketing Officer at HCL Technologies, Matt has successfully carried out their digital transformation. By leveraging change, measuring performance against customer satisfaction and focusing on employees, HCL Technologies has leaped over strategic hurdles and harnessed opportunities within the B2B marketing landscape. Listen in to find out how this global IT services leader has approached digital marketing as a collective mix of internal practices leading to a winning digital marketing strategy.