I explain all this and more in the vodcast (video podcast) below with fellow USC Annenberg School for Communication and Journalism adjunct professor Bobby Borg. I met Bobby, of course, by networking: we connected on LinkedIn long before he came to USC.

Note: We conducted this interview months before coronavirus became a household term and terror. Thus, you’ll see us handshaking along with images of crowds not social distancing at events. (The horror, the horror…)

Also, most networking for the next few months will likely take place online. Yet whether you do it on LinkedIn or Twitter or some other digital platform, the rules still apply. Find out more by hitting play below…

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Freddy is the Founder & Creative Strategist of Atomic Tango. He also teaches graduate-level marketing communication courses at the University of Southern California (go Trojans!), shoots pool somewhat adequately, and herds cats. Freddy received his BA from Harvard and his MBA from USC.

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