Wild On media set to fly

Toronto-based OOH company Wild On Media is launching its first ever skymural this month. Beginning June 25 until Labour Day, the company will fly a 10,000 square foot mural towed by helicopters for Bell Canada's 125th anniversary above select high-traffic events such as the CNE, Molson Indy and the 2005 Pride Parade. The price tag? A cool $77,000. 'The prices are determined by the number of hours and the size of the banner,' says George Christidis, president. 'The client gets the choice of flight hours and the price includes the production of these billboards in the sky.' Wild On flies over Canada's major markets including Toronto, Vancouver and Montreal. Prices start at $39,700 for a 2500 square foot ad at 18 hours of flight time for one market. www.wildonmedia.com

Toronto-based OOH company Wild On Media is launching its first ever skymural this month. Beginning June 25 until Labour Day, the company will fly a 10,000 square foot mural towed by helicopters for Bell Canada’s 125th anniversary above select high-traffic events such as the CNE, Molson Indy and the 2005 Pride Parade. The price tag? A cool $77,000. ‘The prices are determined by the number of hours and the size of the banner,’ says George Christidis, president. ‘The client gets the choice of flight hours and the price includes the production of these billboards in the sky.’ Wild On flies over Canada’s major markets including Toronto, Vancouver and Montreal. Prices start at $39,700 for a 2500 square foot ad at 18 hours of flight time for one market.