BIC Sport, World of Watersport

Founded in 1979 by the Bich family, of BIC pen fame, BIC Sport grew from the family’s passion for watersports and expertise in sustainable manufacturing. By the late 1980s BIC Sport was a world leader in windsurf manufacture, and over the following 20+ years the company utilized their technological manufacturing skills on other passion projects including surf, kayak, junior racing dinghies and most recently, Stand Up Paddleboarding (SUP). BIC’s core values of quality, durability and affordability form the foundation of the brand’s reputation and has opened the world of watersports to hundreds of thousands of watersports enthusiasts, thrill-seekers, and those simply happy to spend time out on the water enjoying nature. In fact, BIC Sport has made respect for the environment a priority in every stage of how its production systems are organized. This commitment has been recognized by the Ecoride organization and other business awards such as the «Prix du Bateau Bleu». Every BIC Sport product is developed by a passionate team of designers and made in France* using production systems that faithfully reproduce perfect copies of the original design. BIC Sport’s exclusive construction methods and materials deliver many years of reliable, high frequency use. Today, BIC Sport is acknowledged as the pioneer of production surf boards in the highly demanding surf market. It’s also a European leader in the Sit-on-Top Kayak market thanks to a range of innovative products which have won numerous design awards.

Most recently Stand Up Paddling (SUP) is an area of dynamic development for the company. The sport is growing at a phenomenal rate and represents more than ever the values of simplicity and accessibility that have made the BIC Sport brand such a long-standing success. Over the past several years BIC Sport received the following awards recognizing its achievements in SUP : GEAR OF THE YEAR award by Outside Magazine, America’s leading outdoor publication, for the Wing 11’ and 12’6, BRAND OF THE YEAR awarded by the EuroSima organization and GEAR OF THE YEAR award by Men’s Journal Magazine, another leading US publication, for the 12’6 SUP AIR inflatable board.

On the competition scene, BIC Sport created a brand new concept in junior windsurfing with the BIC Techno 293 One Design board, which has now become the officially recognized race board for Under 17 riders worldwide. This monotype/formula race class has grown at an incredible rate and is now established in over 40 countries. BIC Sport injected the same energy into sailing with its junior race dinghy, the exciting and innovative O’pen BIC, which has motivated the world of junior sailing in over 30 countries. In Stand Up Paddling the BIC SUPOne Design Challenge was recently launched using the award-winning Wing 11’ & 12’6. This unique and inclusive race series takes place throughout the world in local SUP communities, allowing participants to test their speed and skills with everyone using the exact same board. The pages that follow showcase the passion, drive and commitment of BIC Sport to not only build better boards and boats, but to encourage and inspire an active, environmentally aware lifestyle based on the one thing on which we all depend: WATER.