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Press Releases

INXPO Introduces Integration with Microsoft Dynamics Marketing

Designed for easy and flexible campaign management, rich customer engagement, and deep insight for webinars and video content marketing programs

Chicago, IL - August 19, 2015

INXPO, the leading provider of enterprise digital video communication solutions, today announced a new integration with its webcasting solution, XPOCAST Prime, and Microsoft Dynamics Marketing. This is INXPO's latest marketing automation provider integration; others include Oracle Eloqua and Marketo. This new integration offers Microsoft Dynamics customers information about webcast registrants and attendees for more effective marketing program management, performance, and analysis.

Taking into account the needs of today's sophisticated digital marketer, this new integration was designed to support:

More precise targeting, lead scoring, triggered actions and alerts, or personalization based upon webcast participation and behavior

Deep tracking and reporting that results in more meaningful and actionable insights

Easy template-based set and re-use model for creating webinar programs and mapping information between INXPO and Microsoft Dynamics Marketing

"The combination of INXPO's video solutions and Microsoft Dynamics Marketing gives our customers the ability to deliver more engaging content marketing experiences while also driving sales performance with deep insights," said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. "Using webcast information available from INXPO, our joint customers can realize benefits as simple as a timely sales alert of a prospect's specific product interest to a sophisticated and highly personalized customer experience powered by Microsoft Dynamics." More information is available about INXPO solutions for marketers at www.inxpo.com/solutions/marketing/.

About INXPO

INXPO’s Event Cloud® empowers organizations to reach their stakeholders through engaging online video events — on any device, at any time. Our solutions for Marketing, Corporate Communications, Training and Sales Enablement are trusted by many of the world's most esteemed enterprises, including Aon, Cisco, Gap, Microsoft and UnitedHealthcare, to create memorable online experiences.

To learn more about how INXPO can fit into your organization's communications strategy contact us at contactus@inxpo.com or call us at (312) 962-3708.

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