While not the same thing, the three are closely related. Any great business is a child of passion. Your passion comes from within and helps drive you to nurture a little fledgling of an idea into a fully functioning business through your creativity. This eventually translates into your company’s vision, which drives all future projects you might take on. This vision must be broad enough to be able to take changing times into account. Basic money-making goals don’t count; that’s the purpose of any business. Your business must stand for much more; something your workforce can share and will feel the same kind of passion for; something which will help drive their creativity into full gear so they will not just do their jobs but will make your work their life.