Social media volunteer gives care charity a marketing upgrade

Abbeyfield & Hoylake Society was formed 50 years ago to combat loneliness in older people and now provides residential, supported living and respite care. The trustees are very experienced but knew they had to update and refresh their skills.

Peter Fletcher tasked Reach with filling that marketing and digital media skills gap, “Our society needs to become more business focussed” says Peter.

Anne-Marie Swift had found volunteering roles through Reach before. She was looking for a new role to make use of her strategic digital marketing skills. “As I see my family getting older and needing more support, care homes are very important to me”, she says.

“The Reach platform is very straightforward and came up with great matches. Abbeyfield and I had mutual chemistry. The role has exceeded my expectations and I feel like I'm making a difference!”

Abbeyfield and I had mutual chemistry. The role has exceeded my expectations and I feel like I'm making a difference!

Peter is very complimentary about the impact Anne-Marie is having, “She brings a wealth of skills and new thinking to the Society. We had a low tech website. Anne-Marie has enabled us to create a much more effective, impactful online presence. She introduced us to online giving and works very closely with our General Manager to improve our local and online profiles.”

Anne-Marie happily recommends Reach to other volunteers, “If you are looking for a role which really uses your skills and experience, to truly make a difference then Reach should be the first point of call”.