NEWS

TIA Hosts Mother’s Day Social Media Promotion

May 1, 2012 | In recognition of the hard work done
by mothers across the country every day, the Toy Industry Association
(TIA) is hosting a social media contest leading up to Mother’s Day
(May 13, 2012) to give a few lucky Moms a well-deserved break.

“Mother’s Day is the perfect opportunity for us to show
our gratitude for ‘Mom’ and all that she does for her
family,” explained Adrienne Appell, senior manager of public
relations at TIA. “Mothers and caregivers are encouraged to tell
us about their favorite ways to play with their kids. We’ll
share some of our favorite entries on our website and Facebook pages over the next few days and
weeks. Every entry is a chance to win some fantastic
prizes!”

The “How Does Your Family Play” promotion invites
mothers and other caregivers to submit their 75-100 word entry
describing their favorite playtime activities with their children. No
purchase or reference to toys and games (specific or general) in the
entry is required. The written descriptions (along with optional
photos – .jpg format) should be submitted to toytrends@toyassociation.org
by midnight on May 13th; each qualifying entry will be automatically
entered to win one of these prizes:

One Grand Prize: $200 American Express Gift Card (the winner may
choose how she wishes to pamper herself – from a trip to the spa
to a shopping spree)

Two Amazon.com gift certificates ($50 value)

Four Starbucks gift cards ($25 value)

By entering, contest participants are allowing TIA to use their
entry or excerpts thereof on websites and social media. Personal
information will be protected; no full names will be posted.