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Mendix to host research analyst for webinar on next-generation business app delivery

Key trends such as cloud and mobile in combination with the ability to quickly deploy new enterprise applications has become a key success factor in capturing new business opportunities and increasing competitiveness.

Boston, MA (PRWEB)July 24, 2012

Mendix, the app platform company for the enterprise, is pleased to announce a free, upcoming webinar featuring guest analyst George Lawrie of Forrester Research on Wednesday, August 8, 2012 at 11:00 a.m. EDT. The topic of the webinar is “The Changed World of Delivering Business Applications,” wherein technology advances such as the cloud economy, mobile personalization and social computing will be discussed with respect to enterprise application delivery and integration.

George Lawrie, Vice President and Principal Analyst serving application development and delivery professionals for Forrester Research Inc., brings more than two decades of experience deploying global enterprise resource planning (ERP) applications in complex multinational organizations.

"Key trends such as cloud and mobile in combination with the ability to quickly deploy new enterprise applications has become a key success factor in capturing new business opportunities and increasing competitiveness," said Derek Roos, CEO of Mendix. “This trend motivates what we do here at Mendix, and we are pleased to invite George Lawrie to provide his insights on this subject.”

The webinar will focus on how IT executives can better align application delivery and business strategy, as well as the technological trends that enable cutting-edge enterprises to do so. Lawrie will present insights gathered in a May 2012 Forrester Research report, Increase Business Flexibility By Embracing Future Trends, which “summarizes the key business drivers for today’s application strategies and highlights 10 key technology trends that will reshape the value proposition of business applications.”

An increasing number of companies are challenged by the need for shorter time to market and more flexible business applications. The Mendix App Platform offers a powerful option for large companies looking to do more with less.

About Mendix
Mendix is the app platform company for the enterprise. We enable companies to build, integrate and deploy web and mobile applications faster and with better results, effectively driving ROI in days rather than months. Our customers include leading brands such as GE, Roche, ABN Amro, TNT and Yahoo. Learn more, join our user community and get started for free at now.mendix.com.

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