Christchurch Airport's new multi-media international arrivals
experience opens tomorrow, showcasing the South Island as it has
never been seen before.

Passengers arriving on international flights will, as of this
week, be treated to an explosion of sensory experiences as they
travel through the terminal from their air bridge to collect their
luggage. Christchurch International Airport Ltd has
undertaken a major design overhaul in the international airside
environment in order to ensure travellers' first experience of the
South Island is particularly memorable, and that it encapsulates
the South Island's main point of difference, the astounding
outdoors landscape.

The long air bridge corridors have been completely revamped to
provide individual South Island immersive experiences within these
contained spaces. The walls have been covered floor to
ceiling in special commissioned photography, says Chief Executive
Jim Boult. "We wanted to virtually drop passengers into the
centre of some of the South Island's most beautiful landscapes", he
says.

A sensory experience of each landscape completes the passenger
journey, with a soundtrack playing sounds from the environment, as
well as smells evocative of each region.

In the immigration queuing area, the largest video wall in
Australasia entertains passengers with beautifully shot footage of
the South Island's natural environment. 54 seamlessly
linked screens play looping clips to create a hypnotic and calming
effect.

Illustrative wall graphics based on the magnificent braided
rivers of Canterbury guide passengers through the airport, creating
a sense of flow between the various areas of the airport.

At the base of the arrivals ramp, a flow of pure artesian water
offers a place for passengers to regroup and refresh before
entering Duty Free and customs. For many overseas visitors, this
will be a truly unique element, delivering on the Tourism New
Zealand brand promise, 100% Pure.

"By utilising design in a fully immersive manner, Christchurch
Airport's new international arrivals experience touches all the
senses, and is set to welcome visitors to an awe-inspiring,
world-class airport environment that truly reflects the landscape
outside," says Mr Boult.

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