Google is increasing its security and systematically blocking sites that are not securely encrypted with an SSL (Secure Socket Layer) certification. SSL provides a layer of protection that encrypts communications over a computer network, and ultimately increases security. Oh yes! Or at least starting for … Read More

Instagram is a great free social platform to get your business messaging out to your audience. Although Instagram is a user friendly tool and posting can be done literally in seconds, there is more to the platform than one would initially expect; Users who curate … Read More

When we listen to or read a story that resonates with us, our bodies respond physically. The story guides our emotions whether we want it to or not. This article looks at understanding the important roles feelings and emotion play in branding and storytelling or in other words, your brand story.

1) Your current site embarrasses you because it was only fashionable in 1990. (Consider the feature image on this post as a visual metaphor). 2) You’re no longer the cool kid because your competitor’s site is fresher, shinier, and generally more sparkly or awesome than … Read More

Crystal DeCnodder is a social media, internet and public relations expert and is the principal at InkPlot, a creative digital marketing agency. She has been a member of The Commons since early 2013. WHAT DOES INKPLOT DO? Our expertise centres primarily on social media, web design/development, storytelling … Read More

In business, the competition will bite you if you keep running. If you stand still, they will swallow you. This past Sunday, Full Blast Creative had the pleasure of attending the Digital Alberta Awards in Edmonton. We’d been nominated for an award, placed as a … Read More