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How to Pitch: Running Times

'Think like an editor' to run off with a byline

Background: Initially launched as the National Calendar Magazine for Runners in 1977, Running Times has been a dedicated resource for experienced runners since inception. Though it was once filled solely with calendars and schedules for upcoming races (hence the earlier title), as well as race results, the magazine has expanded to include feature articles and advice -- but still always aimed at the competitive runner.

That commitment to the seasoned athlete clearly distinguishes Running Times from its closest competition, the all-inclusive Runner's World. "As running became more egalitarian, open and more mainstream, [Runner's World] spoke to that crowd, and they continue to do so," said Jonathan Beverly, editor-in-chief of Running Times.

In an ironic turn of events, Rodale, the parent company of Runner's World, bought Running Times, placing both titles in the same publishing house. "It has not at all been a conflict because, from the beginning, I talked with the Runner's World editor and we agreed that we're not competitive as much as complementary," added Beverly.

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The How to Pitch series is worth its weight in gold. In just the first month I'd already benefited enough to consider the cost of joining well worth it. -- Gaen Murphree