Designing better dads

Designing better dads

Federal inmates tell: "A mentor could have changed my life"

To those operating in the business world, a mentor may not seem like much a big deal. But as this short film by Esquire Magazine and ad agency Barton F Graf 9000 describes, it might just be the kind of thing that saves lives.

The US has the highest incarceration rate in the world.

90% of their prisoners are men, many of whom are fathers.

This is exactly the kind of creative problem solving the world needs more of - marketing and advertising types put to work on problems which can genuinely make the world a better place instead of cluttering it with more noise and plastic.

We proudly endorse the Mentor Act and hope you'll consider supporting it at TheMentorAct.org