Google - World's Most Valuable Brand

Wednesday 1st February 2017 12:37pm

Google has snatched Apple’s title as the world’s most valuable brand. This ends the iPhone maker’s five-year reign at number 1.

According to a study by valuation and strategy consultancy Brand Finance published on Wednesday, the monetary value of Google’s brand rose by 24 per cent last year to $109.5bn propelling it to the top spot for the first time since 2011.