From the outside it looks like an oversized camping tent, from the inside it is more like a space station. World in a Shell is a complete high-tech living environment that perfectly fits into a standard freight container.

While the new materiality of digitized media content has radically challenged the music and film industry, the publishing industry seemed to feel comfortable neglecting the changing reality of the media business. But then major news papers blamed their decreasing revenues on freely accessible web content, and paint a dark picture of a future lacking proper journalism and diverse media, most ominously, the vanishing of printed papers and magazines. Time for a reality check: It appears that there is not only a demand for print but there are also smart publishers producing innovative print products.