CATEGORY: Content Marketing

Consumers are no longer just passively viewing your media, they’re commenting, co-creating, and sharing to communicate within their own social circles. How can your brand start a visual conversation that will get their attention?

Elections are rarely won or lost in the voting booth anymore. Learn how to find the most receptive voters in your target population, and forge an initial connection that you can build on through your messaging strategy.

Whether you are looking to take a casual customer relationship to a deeper level, or want to maintain a trusted connection you've already established, chances are your business can benefit from adding personalization to its marketing strategy.

Google recently announced its latest "moonshot project": an experimental app-streaming feature that will enable Android users to access in-app content from a select handful of partner properties when they conduct mobile searches — even if they haven't downloaded the app where that content resides.

If you’re spending the advertising money to drive traffic to a landing page, you need to not only have a watertight landing page that's properly designed but a clear intention of what you want your user to do when they get to the page.

A strong content marketing based framework is essential in today’s non-traditional field. Targeting individual consumers using content that is relevant to their specific needs, marketing becomes a personalized experience. The following nine steps act as a guide to the content marketing world.