Business: Marketing

Dreams can come true -- or die hard. The latter was never an option for David and Nancy Costen, a can-do married couple who for nearly 20 years dreamed about running their own fitness, health food, yoga and martial arts instruction center.

Tennessee athletic director Dave Hart says he has no regrets about the way he has handled the phasing out of the Lady Vols nickname for all women’s sports other than basketball, though he acknowledged the move didn’t have unanimous approval.

Georgia State Athletic Director Charlie Cobb intends to meet this week with basketball coach Ron Hunter about not only a pay raise but also to discuss what the university can do to continue the team's progression as a destination mid-major program.

In an evaluation of the University of Tennessee brand last April, Nike said it believed “The continued use of Lady Volunteers further segments an athletic institution that is striving to be united as ‘One Tennessee.’ ”

Fans will have the opportunity to be a part of Brett Favre's induction into the Green Bay Packers Hall of Fame, after all, as the hall announced they can purchase tickets to view the July 18 event from inside the Lambeau Field bowl.