“Dad, I want to be a coach like you. [Dad replies, with clenched fists and a strained expression] Oh, God! Please, get a real job.” Let’s imagine for a moment that your kid comes up to you with such an occurrence.

Before we examine the way larger companies approach strategy we’ll look at the apparently not so well understood gig economy. They call themselves consultants, advisors, experts, mentors, coaches, trainers, financial consultants, psychologists, therapists, insurance advisers and many other things. I am one of them. A small

Championing both individual liberty − as we do in coaching − and the sustainability vision are in conflict in the world today. There are signs that they could move ahead together, but that this would require a radical redefinition of what it means to be free!

Recently I have launched group coaching workshops, building on successful pilots in 2017. My core role remains as a Business/CEO coach, normally one-on-one, and I work extensively with senior leaders in the tech industry in Cambridge, UK – both on the investor side – Angels, VCs – and portfolio company CEOs and/or Founders.

This is a piece written for and about coaching, covering the incredibly powerful topic of Resistance. Resistance is a part of almost all the work I do with clients, and for me personally almost all the work I do to build my business.

I chose the profession of coaching because I want to help others and am passionate about making a difference. I believe I bring experience, insights, and training to my work. I and my fellow coaches want to be the best for our clients and to do great work. Organizations and professionals who have worked with coaches can attest to the impact coaching has had on them.