You can then easily incorporate the barcode images into your product packaging and start using your barcode. When a retailer first receives your barcode and product they will scan the barcode into the system and input the product information. After this, whenever the barcode is scanned at the checkout, the product information will automatically appear.

The official retail barcode size is 37.29×25.93mm. The barcode can be officially shrunk to 80% of this (i.e. around 20x30mm) without the scannability being affected, however if it is reduced much more than this, barcode scanners will occasionally have trouble scanning the barcode. Also, some retailers require that the barcode meet the minimum specifications so, if at all possible the barcode should be above 80% of the standard size. Full specifications can be seen here.

EAN-13 Barcode Image

What more can you get?

These are barcodes for the outer cartons made from your EAN-13 barcode for use on cartons of a set quantity of the item. i.e. a box of 12 may have an ITF-14 carton code on them. These are required by some retailers, but are not always needed.

Register your barcode and product on the major internet databases to increase the internet profile of your product and ensure that your product information appears when the barcode is scanned by smart-phone and other app scanners such as Zebra. This service is included with barcode packages.