Social Media Advertising

42m People in the UK Use Social Media Regularly

It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the UK population at the awareness stage of the customer journey.Social platforms include everything from Facebook, Instagram and Snapchat, to Pinterest, Twitter and LinkedIn. Each has a unique offering, tailored towards varying audiences.

Experienced Team Delivering Great Results

Social media advertising can be a timely investment for a business and it isn’t always easy to ensure your ads are pitched in the right way.

Our team of experts have years of experience in researching, planning and creating innovative social campaigns that align with core business objectives and achieve fantastic results.

At Clicky, we’re not just ‘do-ers’; we invest the time required to fully understand your business, audience and primary goals and use our findings to form a cohesive digital strategy that’s right for you. We don’t believe in a platform specific approach, instead, we believe that in order to surpass your goals, a well-rounded strategy is key. We’ll look to work with your in-house team and any external partners to provide you with the services required to give your campaign the best chance to perform.

Our Service...

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tracking & reporting

Tracking and reporting review to ensure we have all of the data required to provide a full breakdown of campaign performance

Creative design

Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for

Tone of voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible

Optimisation & Testing

Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Reporting

Reporting, which is entirely tailored to the data you find most valuable

Ad Creative

As social networks continue to evolve, so do ad formats. Different formats are better suited to your goals and certain industries, and should always be led not only by audience insights, but also your budget.

Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad.

A LinkedIn sponsored post could be used to generate audience engagement with a new piece of content.

Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.

Social Media Platforms We Utilise

We help select and prioritise the social media platforms which best match your goals.

Pinterest

Pinterest is a virtual pin board allowing users to discover and save ideas for inspiration or later use. Fairly new to the advertising world, Pinterest promoted pins have only recently been opened up to advertisers as an open platform.

Tribe

Facebook

The largest of the social platforms, Facebook has over 1.3 billion daily active users worldwide. This is perfect for businesses to reach both niche and broader audiences to promote their products or services.

LinkedIn

Instagram

One of the most visual and creative social platforms, Instagram allows users to share videos and imagery with their followers, and not forgetting the ability for businesses to advertise their products and services to a large audience.

Social Ads Remarketing

The principles of remarketing with paid social are very similar to other ad platforms. It enables you to serve ads to users based on their previous interactions with your brand.

Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.

Pricing

All pricing for Social Media Ads is charged based on the number of hours we need to plan, build and manage your campaigns.

Our pricing is simple and transparent. We will assess your campaigns and provide a quote for the number of hours our team will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to our fees.