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Posts Tagged "facilitation"

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following six methods are ones you can implement immediately to earn clients online without spamming them — no tech expertise required.

1. Host an online workshop.

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate, entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

2. Send value-rich emails.

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value, inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

You’re sitting in a conference room with all the big bosses. They’re meeting to discuss the annual budget, and it’s your job to pitch them your case for more money for your team.

The problem?

While you’re quite confident everyone has a vague idea what your department does, you’re not nearly as confident that everyone sees the importance of what you do or the way you do it.

Why? Well, what you do is pretty specific. Maybe so much so that your own friends don’t quite get it.

But even if that’s the case, you’re going to have to learn how to get people on board with your work when you’re looking for a cut of the company’s budget, meeting with someone from a completely different field, or pitching an idea to a client.

There’s a lot of discussion about what makes a person successful. Some say it’s the people you know or your network. Others say it’s all about how you organize your day and your priorities. Others say it’s innate personality characteristics.

All of the things listed above are extremely important. And, we wanted to know what really creates true greatness in people—where their work is so good that they win awards for it.

Whether you’re trying to figure out how to find success for yourself, or searching for ways to help employees become the best versions of themselves, there are a billion places you can look for insight. However, research shows there are five things anyone can do. And, you can start today.