If you want to follow along on Twitter, the conference hashtag is #swmoprsa, and I hope there will be enough live tweeting for you to get a sense of the content if you’d like.

It should be a fun group to spend an extended amount of time with today. The origin of the request to speak came via Claire Faucett of engage5w. I sat next to Claire at one of Ben Smith’s SocialIRL programs last year, and for as much as I struggle with forcing myself to network at conferences, this is a great example that it’s always valuable to meet new people – even if you think it’s more comfortable to stand in the corner! – Mike Brown