3 WELCOME TO THE 1 ST INTERNATIONAL CONFERENCE ON TOURISM AND MANAGEMENT STUDIES ALGARVE 2011 Dear Colleagues and Guests, On behalf of the Organizing Committee we would like to extend the warmest of welcomes to all delegates. We know that many of you have travelled thousands of miles to get to the Algarve, Portugal and to the 1 st International Conference on Tourism and Management Studies Algarve We have been working hard to prepare the event, and we sincerely hope it will be memorable both for its scientific quality and as an opportunity for us to get together socially and enjoy the different sessions. Although this is the first occasion the Algarve is hosting this event, we feel that, as an important international tourist destination and home to the study and practice of tourism research, the region has the potential for further work in this field in the coming years. We hope this will be the first of many more successful meetings at our University. We are delighted to report that we have received over 260 proposed papers from 34 countries and during the next 3 days we will be hearing a total of 177 presentations. Many thanks to all those of you who have submitted papers and/or have expressed interest in the conference and we hope this conference will enable you to share interdisciplinary and innovative research and develop networking opportunities by meeting other researchers. We would like to express our gratitude to the keynote speakers Abraham Pizam, Dimitrios Buhalis, Richard Butler, Jafar Jafari and Jonathan Edwards for having made time in their busy agendas to attend our event and to ensure the high level of its quality. Our thanks go to many people for helping make this conference happen. We would like to thank all the members of the Scientific Committee for all their work and the members of the Organizing Committee, in particular, we would like to thank our colleagues Cláudia Henriques, Pedro Gouveia and Margarida Jesus for their work in keeping track of the many papers we received, Lara Ferreira and Cláudia Almeida for helping out with the many practicalities of organizing such an event, Kate Torkington for proofreading, and Sofia Franco and Ilda Pedro must also be thanked for all their administrative support. We are also grateful to our undergraduate students who will be helping us during the event. A series of acknowledgements must be made. We wish to thank the Foundation for Science and Technology (FCT), ANA - Aeroportos, Turismo do Algarve, the Municipality of Olhão and the Municipality of Faro for having provided funding and/or support that enabled us to host such an event. On behalf of the First International Conference on Tourism and Management Studies Algarve 2011 Organizing Committee, we extend a warm welcome to all researchers and participants to what promises to be a truly exciting event! The Conference Chairs José António Santos Paulo Águas Filipa Perdigão Ribeiro 1ST INTERNATIONAL CONFERENCE ON TOURISM AND MANAGEMENT STUDIES ALGARVE

17 CONFERÊNCIAS PLENÁRIAS / PLENARY LECTURES [ROOM 1] ABSTRACTS - PLENARY SESSIONS Wednesday, October :30 PROFESSOR RICHARD BUTLER (University of Strathclyde, UK) Thursday, October 27 12:00-12:45 PROFESSOR ABRAHAM PIZAM (University of Central Florida, USA) Thursday, October 27 14:30-15:30 PROFESSOR JAFAR JAFARI (University of Wisconsin-Stout, USA) Friday, October 28 12:00-12:45 PROFESSOR JONATHAN EDWARDS (University of Bournemouth, UK) Friday, October 28 14:30-15:15 PROFESSOR DIMITRIOS BUHALIS (University of Bournemouth, UK) TOURISM- PAST, PRESENT, FUTURE: Plus ca change, plus c est la meme chose Richard BUTLER University of Strathclyde, UK, Tourism has been a feature of human living patterns for several centuries, if not millennia, and in many ways the basic elements have changed little over that time. However, the patterns, the activities engaged in, and the segments of societies engaging in tourism have all changed and are still changing considerably. Part of the reason for this dynamic aspect of tourism is the changing importance of the drivers and enablers of tourism. These include transportation, economic conditions, international relations, key figures, and information dissemination, and the interplay of these factors can be seen to be key to understanding how tourism has evolved and how it might continue to evolve in the future. Many societies have moved from a form which had low levels of general affluence, severely limited mobility, little knowledge of the world beyond the immediate locale, scarcity of free time and societal restrictions on leisure and pleasure towards the western example of great affluence, a large amount of discretionary time, global mobility, a hedonistic attitude to live in general and wide information dissemination. One of the outcomes has been the great increase in numbers, both of people engaging in tourism and in the destinations available to them. The presentation discusses how the relative importance of drivers of, or influences on tourism has varied over time and the emergence of new forms of drivers in recent decades which have created the illusion of a new tourism. 1ST INTERNATIONAL CONFERENCE ON TOURISM AND MANAGEMENT STUDIES ALGARVE

18 THE DOMAINS OF TOURISM AND HOSPITALITY MANAGEMENT: SIMILARITIES AND DIFFERENCES Abraham PIZAM Rosen College of Hospitality Management, University of Central Florida, USA, The presentation will define, describe and analyze the similarities and differences between the domains of tourism and hospitality and discuss the diverse theoretical approaches to the essence of hospitality. It will also examine the existing schools of thought in the academic study of tourism versus tourism-management. Last but not least, the presentation will describe and analyze the historical development of research in the field of hospitality management. A NICE PLACE TO LIVE IS A NICE PLACE TO VISIT Developing Tourism for both Residents and Tourists Jafar JAFARI University of Wisconsin-Stout, USA, Typically tourism studies focus on tourists and their world: Why people travel; what draws people to a particular place or destination; what tourists favor seeing and doing when away from home, how their mindset transforms while on vacation, whether their wants and needs are changing and why; how tourists satisfaction can be maximized; what new products are in the making, which strategies can best boost financial returns to businesses engaged in tourism. As such, from its early days, tourism has regarded itself as an industry serving outsiders, and not the local population. Among all businesses in or related to it, the restaurant and recreation sectors cater to both its internal and external customers. After decades of scholarly advances, the idea of developing an industry which serves both the host and guest populations is hardly found on the research agenda. The purpose of this presentation is to discuss the importance of re-routing the past outward gaze of the tourism industry inward to finally lodge and root it in its own home base. A destination which continues to think and act for tourists only is incomplete; but the industry which also serves the local population, contributing to the quality of life and the wellbeing of the host community, is in for a homecoming. A nice place to live is a nice place to visit. Keywords: host community, attractions, local character, host participation, quality of life, socioeconomic benefits. 18 ESCOLA SUPERIOR DE GESTÃO, HOTELARIA E TURISMO, UNIVERSIDADE DO ALGARVE, PORTUGAL

19 TOURISM AND NATURE: A REVIEW OF AN EVOLVING RELATIONSHIP Jonathan EDWARDS ICTHR, School of Tourism, Bournemouth University, UK, etourism REVOLUTIONS Dimitrius BUHALIS International Centre for Tourism and Hospitality Research (ICTHR) School of Tourism, Bournemouth University, UK This presentation will review the complex and diverse relationships that have emerged in various ways and in various locations over time in different sectors of an industry that many are quick to remind us is of significance regionally, nationally, and increasingly globally. It may initially appear that tourism s dependence on the natural world is sufficiently evident to as to be ignored particularly when things (the economic returns) go well however, when things go badly then those concerned apparently concentrate solely on managing a response to the poor economic environment. By examining a range of examples of the interdependency of tourism and nature, including both those where nature provides the context and others where it is the primary focus the course of the evolution of this relationship and the effects this had had and is having upon both the industry and the consumer will be considered. The World Wide Web on the Internet has emerged as the pervasive and robust platform for the tourism destination distribution and management. The Web 2.0 and consumer generated content is developing those issues further and develops them on a global scale. Only destinations that can take full advantage of the opportunities will be able to capitalize on the benefits in the future. There are still several major challenges for etourism to be successful including: * Modernising operations to use technology enabled proactive and reactive marketing. * Utilise DMSs for strategic and tactical management and marketing. * Integrating content from several providers. * Provide up to date, comprehensive and consistent data, image banks and information on facilities and attractions. * Take advantage of user generated content. * Deal with online reputation and social networking. * Using social networking for marketing and for brand management. * Driving social networking and user-generated content. * Modernising legislation and adapting to new realities. * Fight internal politics and adopt a market focused approach. * Coordination at a regional, National, European Level. * Integrating all tourism offering, including SMTEs. * Collaboration with eintermediaries and dealing with distribution plurality. * Real time services and the Service of Now. * Cocreation of Experiences. * Use ICTs to develop virtual marketplaces to maximise multiplier effects. * Develop offerings on multi-channel platforms including mobile and Interactive Digital Television. * Location and Context Based Services. * Modernise the mind frame of a number of actors in the industry. 1ST INTERNATIONAL CONFERENCE ON TOURISM AND MANAGEMENT STUDIES ALGARVE

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