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YouTubePride Celebration

Snapshot

filled with glitter covered kings and queens and a surprise musical performance.

Our creative process

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1.Issue

Produce a Pride celebration for 200 YouTube creators at the YouTube Space in London.

2.Insight

Mark the 50 years since partial decriminalisation of homosexuality in the UK and the continued battle for true equality by creating a place that embodies the spirit of Pride where guests could celebrate and be free to be themselves.

3.Idea

Transform the YouTube creators space into a Neon cabaret club complete with slinky chandeliers, glow in the dark accessories, performances from some of London’s top kings and queens all to a soundtrack provided by the fabulous Te Te Bang Bang.

4.Immerse

Guests were treated to glitter make overs and drag queen performances before participating in a Ru Paul’s Drag Race style lip sync battle

5.Involve

A roaming YouTube photo frame and photographer meant guests could be captured on camera without leaving the dance floor. A giant message board gave guests the opportunity to share their inspirational pride statements which were then shared through social channels using #ProudToBe

6.Impact

Thank you for this amazing event!! We all had so much fun and it was well organised from beginning to the end!