Kroger to expand organic food product offerings

August 08, 2007
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by Eric Schroeder

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CINCINNATI — The Kroger Co., one of the nation’s largest retail grocery chains, will expand its line of organic foods this month. The products will be sold under Kroger’s Private Selection brand and include more than 60 products such as pasta, waffles, tea, peanut butter, snacks and milk.

Most products are expected to be available in Kroger’s family of stores by the end of September.

"This is an easy way for customers who want to try organic foods to do so at their own pace," said Linda Severin, vice-president of corporate brands at Kroger. "Our customers tell us they are interested in trying more organic foods and this expanded assortment is designed to help them do that during their regular shopping visits with us."

According to Kroger, the new products will carry the U.S.D.A. Organic Certified seal, assuring at least 95% of the ingredients used are organic. The seal means the products are free from antibiotics and growth hormones and have no added artificial preservatives or chemicals.

In addition to its Private Selection Organic line, Kroger has offered its Naturally Preferred natural and organics foods line for the past five years. The latter line of products contains more than 300 brand items, including baby food, cereal, snacks and soy products. The Naturally Preferred products are minimally processed and use all natural and organic ingredients. They contain no artificial colors, preservatives or flavors. Kroger said many of the products are also organic and contain ingredients that are certified organically grown and free of herbicides and pesticides.

The announcement comes a little more than a month after Kroger introduced a new cholesterol reducing, fat-free milk. The new product, which is non-fat, is available under the Active Lifestyle in-house brand.

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