Proper placement and design of signs can increase legibility and create an identity for the town of Ridgway through "place-making," explained Kristin Cypher, a way-finding and signage consultant for the town.

During a meeting held on July 31 in Ridgway Town Hall, Cypher gathered input from business owners about sign needs in Ridgway.
"There's so much of Ridgway off the main street, so you want to let people know. It's a very rich visual environment," Cypher said.