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AccorHotels introduces new initiatives to promote accessibility

Americas, News, Universal Design, November 27 2017

Group employees are taking action to map the accessibility of their hotels and local businesses on the “Jaccede” app. The challenge takes the form of an international competition pitting seven teams against one another in the main regions around the world where the Group operates, in order to strengthen a sense of collaboration and promote diversity.

Both a website and a mobile app, Jaccede is a collaborative platform on which people can review the accessibility of the places they visit to enable people with mobility disabilities to identify the places that meet their needs. More than 100 000 sites globally, including hotels, restaurants, bakeries, pharmacies, etc., are already listed on the app.

Since the challenge was launched, more than 10 000 addresses have been added to the platform.

The team that adds the highest number of sites will win the challenge, with the results to be revealed on November 27, 2017 by Sébastien Bazin, Group Chairman and CEO. The results will be announced during a LIVE Conference on accessibility and disabled sports taking place at the Group’s headquarters in Paris*. During this conference, Michael Jeremiasz, four-time Paralympic medalist in wheelchair tennis, and Thu Kamkasomphou, table tennis player and five-time Paralympic Games medalist, will talk on the theme “changing attitudes towards disability” and lead disabled sports workshops for employees.

“As an active member of the ILO Global Business and Disability Network, AccorHotels is working alongside other companies in the network to promote the professional integration of people with disabilities around the world. Today, the Group is going further and is involving its employees in new initiatives to improve both the access and experience of guests with reduced mobility in its hotels. Welcoming and accepting others, growing from and valuing our differences, are some of the founding principles of AccorHotels” said Anne-Sophie Béraud, AccorHotels Vice President Diversity & Inclusion.

“With this concept, our goal is to inspire the hotel market by introducing a new approach to the PRM room, which is often unoccupied, not very welcoming, and stigmatizing… We have envisioned a room for everyone, with design and creativity adhering to PRM standards and practices to the point that they disappear to the benefit of emotion and sensorial experience

This innovation can be tailored to all our brands in all segments. It reflects the Group’s desire to pave the way towards positive hospitality and to respond to the concerns and requirements of all our guests” said Damien Perrot, SVP Design Solutions at AccorHotels.

The innovations featured in this room which can accommodate up to 3 people include:

a connected tablet to adjust the light and music (Devialet Phantom loudspeaker) to create the perfect atmosphere, close curtains, tilt the headboard and control audiovisual equipment

a wardrobe with sliding shelves and rods for easy access to clothes

LED lighting with footboard motion sensor facilitating movement at night

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