Influencer marketing has proven itself as one of the most effective digital marketing tactics of recent years – and all signs point toward a very similar situation in 2018. However, influencer marketing requires finding and contacting numerous influencers at a time,...

With just a single position available atop each list of search engine results, it’s a simple fact of the matter that SEO is a zero-sum game in which ascendance cannot occur without displacement. It’s commonly understood that the visibility afforded by a high-ranking...

According to research, 50% of brands don’t have a solid marketing strategy which they can build their marketing campaign on. However, despite our efforts, the unpredictable nature of any project development prevents us from keeping each and every step under control....

In a previous blog post, I talked about what an omni-channel strategy is and how it can be implemented by businesses. Social media is a huge part of a good omni-channel marketing strategy, so in this blog post, I’m going to show you how you can use social media as...