Seahawks Partner With SportStream to Provide Fans a Customized Social Feed

[January 10, 2013]

Seahawks Partner With SportStream to Provide Fans a Customized Social Feed

RENTON, WA, Jan 10, 2013 (MARKETWIRE via COMTEX) --
The Seattle Seahawks announced today a partnership with SportStream,
a leading social second-screen experience for sports fans, that
delivers a customized Seahawks social feed during all games. On
Seahawks game days, the second-screen experience can be found at
Seahawks.com and at shwks.com/sportstream. Seahawks fans will be able
to utilize the feed during the Seahawks versus Falcons game on
Sunday, January 13. Kickoff is set for 10 a.m. PT.

"Our partnership with SportStream provides Seahawks fans one location
to view all team-related news and information from respected
sources," said Seahawks president Peter McLoughlin.

The Seahawks' custom social stream, powered by SportStream, will
deliver the most relevant Facebook, Twitter and news content as it
relates to the team and players. Seahawks fans will receive a
comprehensive view of the game that allows them to share their
thoughts with other fans. Additional specialized content includes
full game stats, play-by-plays and a live game tracker. Fans can
access the live feed not just during games, but all week to remain
the most informed fans in the NFL.

"Partnering with the Seahawks to help their fans find the best
content and enjoy live games in a new way is the evolution of the
entire sports-watching experience," said Bob Morgan, CEO and founder
of SportStream. "The Seahawks are at the forefront of fan engagement.

From the stadium design to their prominent social media presence to
the second-screen platform we are providing, it's a great time to be
a fan!"
In addition to the customized Seahawks second-screen experience, the
SportStream consumer app hosts stats and streams for most pro and
college football, basketball, baseball and hockey games as well. For
those checked into a game, the live chat space on the app enables
followers to connect and converse amongst each other. To ensure that
fans who follow the games are seeing only Facebook, Twitter and news
posts with quality content, SportStream uses semantic analysis to
filter out the clutter and keep the stream relevant.

With 83 percent of sports fans stating that they check social media
sites while watching games, it's proving more important to fans not
to miss out on the social side of sports watching. Though the
increasing prevalence of social media in sports means more
conversation to keep up with, SportStream makes following along
easier by pulling the top material and putting it in one place.

Download SportStream for iPhone or iPad here or access the web
application here.

About SportStream
SportStream is the in-game fan experience that
sports fans have been waiting for. It is the first true second-screen
experience for watching sports, with real-time stats, social media
streams, chats and access to relevant content surfaced through social
media. SportStream is backed by Vulcan Capital and based in San
Francisco, California and is currently available for the iPad, iPhone
and native web app.