Google Analytics: Goals

Keyboard Shortcuts

Goals in Google Analytics are desired outcomes for users on a website or web application. This can be purchasing a product, visiting a page, or playing a video. Creating a Custom Report around a goal makes this data more easily accessible.

(upbeat music)…- The other bit that I'll show you…in the administrative section is how to create a goal…because a lot of the very useful stuff…you can do in Google Analytics results…is about users reaching a goal.…So if I go into the goals section and create a new goal.…A very common goal, there's lots of different kinds,…but a goal that you're probably gonna use a lot is ...…

What is this, this is new.…I'm gonna go with custom 'cause this scares me.…So a goal you're probably gonna use a lot is…arriving on certain page, whether it's a marketing page…that you're trying to drive a lot of traffic to,…or if it's a page, after a user signs up,…it's a successful sign up page.…If people are reaching those goal pages,…that is an event that you want to track in your analytics.…So I could create a goal for a page that doesn't exist…called "sign up" and you can only, in Google Analytics,…this is another limitation,…you can only set a certain amount of goals.…

I haven't used any of my goal slots yet…so I will go with goal one.…

Resume Transcript Auto-Scroll

Author

Released

6/9/2017

Equip yourself with the knowledge to build, test, deploy, and scale Node.js web applications in production on Amazon Web Services. Kevin Whinnery helps you gain the skills you need to build a Node.js production environment that's productive in development and won't fail under a modest load. He walks through a sample project which uses a structure that's similar to what you might find in a production Node.js application, and which you can build on as a template for your own apps. He provides a general overview of several modules including Express, Sequelize, and Grunt, to help you understand the different pieces involved in application deployment.

Note: This course was created by Frontend Masters. It was originally released on 12/28/2016. We're pleased to host this training in our library.

Skills covered in this course

Course Retiring Soon

Zero to Production Node.js on Amazon Web Services will be retired from the lynda.com library on December 21st, 2018. Training videos and exercise files will no longer be available, but the course will still appear in your course history and certificates of completion.

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.