Sales And Development

Endress+Hauser (e+h), an international group of specialists for measurement devices and automated solutions for industrial process engineering, implemented both mySAP CRM mobile sales and e-selling capabilities to reinforce its market- and customer-focused orientation. As a result, it saw a stronger field sales force and increased sales through the Internet.

In today?s tough economic climate, companies need their sales teams operating at peak performance. But traditional customer relationship management (CRM) may be hampering field salespeople?s productivity, with frequent downtime and lengthy sales cycles cutting them off from their managers. Learn how mobile CRM solutions can help speed up and improve the sales process, so your company can survive even the toughest market. (White paper sponsored by Maximizer)

Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning?and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken?s sales and operations planning.

For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if?then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

Companies spend staggering investments to make and keep their offerings competitive. By providing a centralized location to store account history and detailed contact information for every buyer and automating what had been manual tasks, sales force automation (SFA) and customer relationship management (CRM) have begun to positively impact sales efforts.

The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

SDMO Industries, a global manufacturer of power generators, sells its broad product line through a variety of sales channels. Communicating accurate product feature and pricing information was challenging, so SDMO looked for a customer relationship management (CRM) and order management software solution to improve sales productivity. Find out how SDMO optimized its global sales teams? efficiency and reduced overall costs.

As consumer demand drops, many companies are being forced to lay off staff. That might help in the short term, but those companies still have to keep operations going, reduce costs, keep profits up, and produce high-quality products?only now with far fewer people. This in-depth guide offers nine product development strategies for your company to weather this downturn and prepare for the eventual economic rebound.