Follow us

Account

Project Kangaroo kicks off ad review

Project Kangaroo, the proposed broadband video-on-demand service from the BBC, ITV and Channel 4, is on the hunt for an advertising agency.

The search is being handled by creativebrief. The original brief asked
agencies to create a branding strategy for the service, which is likely
to be launched under the name of SeeSaw, as well as a national
advertising campaign.

However, the process is understood to have been hampered by this week's
decision by the Office of Fair Trading to refer the service to the
Competition Commission.

The new broadband service was due to go live this year, providing
programming on demand for the three channels. However, the launch will
now be delayed until 2009 while the regulators decide whether it raises
potential competition concerns.

A spokeswoman for Kangaroo denied that the service was searching for an
advertising agency and said that all plans were on hold pending the
verdict of the Competition Commission.