Maserati, Bowers & Wilkins ‘Seven Notes World Tour’ LA NYC. Iconic Italian car brand, Maserati, and British sound specialists and innovators, Bowers & Wilkins, will bring their “Seven Notes World Tour” to Los Angeles and New York City in June, 2013, as part of a current seven city exhibition of sound, music and design. The global tour celebrates the arrival of the new Maserati Quattroporte – the car manufacturer’s first model to feature an integrated Bowers & Wilkins car audio system.

Maserati Bowers & Wilkins ‘Seven Notes World Tour’ LA NYC

The ‘Seven Notes World Tour‘ experience features a multi-sensory sound installation based on the shared design principles of the two brands – engineering excellence, technological innovation and true performance. The tour is the natural progression of “Seven Notes,” a collection of music tracks, produced by internationally acclaimed artist and producer Howie B (Massive Attack, Bjork, U2), that were created using the seven distinct notes of Maserati V8 engines. The “Seven Notes” tracks were produced at London’s Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers.

Maserati Bowers & Wilkins ‘Seven Notes World Tour’ LA NYC

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a specialVogue tribute event during Men’s Fashion Week in Milan, the “Seven Notes World Tour” features an exclusive live performance of the “Seven Notes” tracks by Howie B at each location. Howie B is supported by a local DJ in each city (including Gilles Peterson in London, Tim Sweeney in New York and DJ Harvey in LA), making each individual performance uniquely different. The tracks are available to download exclusively at www.sevennotes.com.

Maserati Bowers & Wilkins ‘Seven Notes World Tour’ LA NYC

Commenting on the tour, Howie B said: “Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Bjork or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group. The resulting ‘Seven Notes’ tracks exceeded what I could have imagined. The ‘Seven Notes World Tour’ will bring this music to life via a stunning audio-visual feast that has never been seen before.”

The ‘Seven Notes World Tour‘ gives media and consumers the opportunity to fully immerse themselves in the brand partnership of Maserati and Bowers & Wilkins, and will showcase a number of flagship products from both companies.

PhD in Consumer Engagement - the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. With a strong focus on fostering consumer experience innovation, I seek out brands, product, service and experience providers that thrive to define the art of customer engagement.