A dog obsessed AI - PetMe

Online, pets get a lot of love. Especially on Instagram – some dogs have more than five million followers and get a million likes every day, while rescue dogs struggle to get attention and, most importantly, find a new owner.

Knowing that people who follow these dogs online are most likely to adopt if they find a pet of their favourite breed available for adoption, DDB Sydney together with PetRescue have combined data and machine learning to create a solution - called PetMe.

PetMe is an AI capable of identifying dog breeds, temperament, size and coat, and matching those qualities to over 9000 available rescue dogs across Australia.