Sky's Now TV debuts on PlayStation 3

Sky's Now TV service is now available to access through PlayStation 3.

The platform offers access to Sky Movies and Sky Sports content without the need for a subscription to one of the broadcaster's packages.

Users can enjoy unrestricted access to all six Sky Sports channels for £9.99 with the Sky Sports Day Pass, which is valid for 24 hours.

A Sky Movies Pass is also available at the introductory price of £8.99 per month for the first three months, before increasing to £15 per month.

"More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices - and Now TV is here to meet that demand," said Now TV director Gideon Katz.

"Following the addition of PlayStation 3, our customers now have another way of streaming to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones.

"At the same time as we're rolling Now TV out to new platforms and devices, we're also preparing to increase the range and choice of great Sky content that our customers can access."