14 Website Quick Fixes

14 Easy Ways To Improve Your Website

Many of the clients we speak to have spent huge amounts of money on their websites but are unhappy with the results. The majority don’t do anything about it as they think it is going to incur more huge expenses and make the assumption that having a better website actually means having to start creating a brand new website from scratch. In some cases that might be true but from our experience just a couple of tweaks here and there are enough to make the difference between a site making sales or not. Is your website search engine optimized? You can have a great website but if no one can find it when searching for your products and services then it does your business no good. Tampa SEO company First Place Media specializes in SEO in Tampa and the surrounding Tampa Bay area. Call us today. 813.610.9225

Website Quick Fixes

Here are some of our favorite quick fixes which have converted non-performing websites into 24-hour sales machines:

1) Have a call to action on every page

Every single page on your website needs to be working for you by making every visitor take some sort of action. For example you might want them to give you a call, or click the ‘buy’ button, watch a video or leave a comment.

Whatever it is, make sure you tell them what it is you want them to do. Make it easy for them. The last thing you want is for them to be wondering what to do. Don’t assume that they know what to do, even if YOU think that it is perfectly obvious. Tell them.

2) Put your phone number on every page

Although this might seem like common sense, it is surprising to see how many companies bury their phone number deep within a site, making it hard for potential customers to contact them. In a lot of cases, visitors have actually come to the site to look for your phone number, so don’t make them hunt for it.

Putting it at the top right hand corner is best, but you can also put it in the footer of your site. It doesn’t really matter where you put it, as long as it is there to find.

3) Add an ‘About Us’ page

About Us pages often help customers decide whether or not to buy from you. Whether they are a businessperson or a consumer, when a person selects a company to do business with, they like to know who they are going to be working with, so don’t be afraid to tell your visitor who you are. By adding photographs of you and your staff with short bios about them, you begin to become real people not just a faceless company.

Listing your experience and credentials is important but engage your visitors, tell them a bit about your hobbies, your family life and things you like to do for fun. Letting the visitor see the real you builds their confidence and trust when doing business with you.

4) Add your business opening hours

There is no such thing as typical opening hours these days, so you need to tell your visitors when you are available. Making your business hours known is very helpful to customers and can solve their frustration if they visit or ring you when you are not open.

5) Don’t be afraid to use big bold images

Images speak louder than words. The Internet is very visual and people respond well to images, so include images on your site that the customer will engage with. You don’t have to spend a fortune on fancy graphics. Simply take pictures of your team in action, shots of your local area, your premises or any recent projects you have worked on. All of these things help to engage your customers and let them know more about you and your business.

6) Make your site mobile friendly

Mobile is huge. More and more people will be visiting your site via their smartphone or tablet. You need to make sure visiting your site on a mobile device is a positive experience. Sites that are not optimized to be seen on tiny screens can be frustratingly difficult to navigate around for your potential clients. They won’t persevere, they will simply move to another site. There are a number of ways to make your site mobile friendly and we will be happy to give you advice. Get a mobile website today!

Make Your Website Mobile Friendly

7) Add referrals

Your existing customers are a huge asset to your company. They can provide real life case studies and testimonials informing potential new customers how good your product or service is, how you saved them time and money or how efficient your staff are.

How do you get testimonials? Just ask. Most customers will be more than happy to oblige if you ask them.

8) Match your company branding

For continuity and to help create instant brand awareness ensure your online presence matches your bricks and mortar business. It helps customers to both recognize your company and to remember you.

9) Take off the music

Do you enjoy listening to elevator music? No? Neither do your customers. Never put music on your website. It isn’t relaxing or funny. It is just annoying. Just because you can, doesn’t mean that you should. Remove anything that might appear annoying to your customers (music, flashing images, etc) or anything that might distract them from doing what you want them to do, such as buying your product or service.

10) It’s time to get social

Have you embraced social media yet? Your customers have. They interact with thousands of people on the Internet all the time and are very influenced by it. People listen to other people’s recommendations and are interested in their like and dislikes.

If you haven’t already done so, it is time your business went social. Get started with a Facebook page or a Twitter account. Focus marketing on that platform then move on to another network. We know it can be quite daunting but we have some great tips for you so please contact us if you want to know how and where to get started.

11) Be an authority website

If you want to be known as the authority site in your niche or area of expertise, add some resources to your site that show potential customers you know your stuff. These resources could be reports, white papers, surveys, helpful links, videos etc. They all add credibility and will encourage visitors to buy from you rather than from a competitor.

12) Know your sites main purpose

So many businesses forget about this. All they know is they need a website, so they just slap one up without thinking what they want the main goal or purpose of their site to be.

Ask yourself:

Why do you have/want a website?

What do you want your site to do?

Spend some time thinking about your answer then make it your top priority to see that your website accomplishes that goal.

13) Start again from scratch

While starting again is not ideal because it takes a lot of time, money and resources, sometimes a site is so badly designed that you have no other choice.

For example if you have an old site that was set up in the 90’s, it probably looks old and dated now. Starting again with brand new technology and a new fresh design, instead of trying to patch up the old site, could be a smart move and pay for itself many times over. Even if you have zero tech skills you can still determine your site’s purpose and what you want it to do. Sketch out a quick design, along with a plan of what you would like the site to accomplish, then hire a team of professionals who can make it happen.

14) Hire a professional

The Internet has changed so much in recent years. What worked well 5 or ten years ago doesn’t work now. If you have been looking after your site yourself, or got one of your employee’s sons or nephews to create your site, it may well be worth calling on the services of a professional team to come in on the project. Not only will they bring in fresh new designs but they will also share their experience, expertise and creativity.

That is what we do. Not only can be give your site a fresh new look, more importantly we share our marketing skills to make sure your site converts customers 24 hours a day.

Even just applying one or more of the tips here will have a significant effect on your site and increase your business profits. Simply pick a couple that you can identify with and make the changes to your site.

Don’t forget that we are always here if you want any website or marketing advice and we can help take your website and business to the next level.

If you would like some help with your online marketing efforts, please call us today at 813.610.9225

Categories

About First Place Media

Tampa SEO company First Place Media is a full service online marketing and Tampa SEO firm. We specialize in all things related to marketing your business online.

Tampa SEO Company

Privacy Policy

Privacy Policy
Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
We will only retain personal information as long as necessary for the fulfillment of those purposes.
We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Terms of Service

Web Site Terms and Conditions of Use
1. Terms
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.
2. Use License
Permission is granted to temporarily download one copy of the materials (information or software) on First Place Media's web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on First Place Media's web site;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or "mirror" the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by First Place Media at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
3. Disclaimer
The materials on First Place Media's web site are provided "as is". First Place Media makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, First Place Media does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.
4. Limitations
In no event shall First Place Media or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on First Place Media's Internet site, even if First Place Media or a First Place Media authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.
5. Revisions and Errata
The materials appearing on First Place Media's web site could include technical, typographical, or photographic errors. First Place Media does not warrant that any of the materials on its web site are accurate, complete, or current. First Place Media may make changes to the materials contained on its web site at any time without notice. First Place Media does not, however, make any commitment to update the materials.
6. Links
First Place Media has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by First Place Media of the site. Use of any such linked web site is at the user's own risk.
7. Site Terms of Use Modifications
First Place Media may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.
8. Governing Law
Any claim relating to First Place Media's web site shall be governed by the laws of the State of Florida without regard to its conflict of law provisions.
General Terms and Conditions applicable to Use of a Web Site.