Deep Purple Premiere Music Video for "Vincent Price"

At 1 p.m. EST today (May 17), Deep Purple premiered the music video for "Vincent Price," a track off their new album, Now What?!, which was released April 30 in North America via Ear Music. The "Vincent Price" clip, which you can watch below, is the band's first music video in more than 20 years.

The song will be released on June 7 as a download, CD single and 7-inch transparent vinyl. Here's what you'll get with each configuration: