Sunday 11th March 2012

Traffickers use technology every day to outsmart law enforcement, non-profit organizations, government agencies and concerned citizens around the world. Human trafficking is a highly lucrative business - the third largest organized crime following drug and arms trafficking. It is time that we take a collective stand against this horrendous crime against humanity. If traffickers can use technology to run their illegal business, why can't we use it for good - to thwart them and prevent human trafficking? We just have to be as creative, relentless and savvy as these criminals.

Enter Rapid Report and Response or R3, which uses cell phone and SMS technology ubiquitous throughout the world. We want to make it easy for everyday citizens to join the movement to report and prevent human trafficking using a device with which they are totally comfortable.

In near real time, we will map human trafficking incidences and follow their progress over time as SMS reports pinpoint suspected or actual trafficking situations. This will be the first time technology will be used in such an aggressive way to stop this heinous crime.