Screens are everywhere, always within reach. Their very ubiquity has helped fuel the meteoric rise of social media personalities, but it's the nature of the content itself that fans the flames. Direct, personal, seemingly unscripted, this is content that offers viewers a window into the lives of real people, people (for so viewers feel) “just like us." And that, for the primary audiences of much of this content — the teens and tweens — is what it's all about: connection. It's not so much that there's a screen always within reach, it's that there's a close friend always within reach. The promise of social media and its content is not simply constant contact. It's constant companionship.

Last week I woke up, sat in bed, and scrolled through news stories of shootings in America, and bombings and violence in the Middle East. My newsfeed was a tribute to the terrible dehumanization of humanity.

A megaphone, a message and an action. That’s all you need. Everybody wants to ‘change the world,’ and in some way, shape, or form, we all have something to contribute. But the reality is, most of us only use a fraction of our resources to do so. We underestimate our capabilities and are unaware of the small actions within our power that can create unprecedented impact.