“It’s part of his transformation from Cee Lo Green to Gnarly Davidson. He got the idea to have another personality for a specific kind of music he’s doing, so that’s why he transformed himself. [His new music] is pop music, a lot of it, edgy pop music like his song, ‘F–k me, I’m Famous,’ ‘Motörhead,’ a lot of edgy stuff coming out,” an insider told us.