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No doubt. People like social reinforcement so they are using social networks sites.

However, business don't care about social renforecement, they see the SNS as a great marketing channel which reach to very unique potential clients. The problem is that SNS require excitement as much as skills. This is why you won't see big companies thrilling their followers.

Well... Let's admit it: We are still in the Keywords & Text area (search 1.0).

Google is a search engine which based on text analyzing and web analyzing.

The mathemetical algorithm is the core of Google - Unfortunetelly, This is the past. Today, more and more people are connected to the web, and the ability of people to influence on search engine results is increasing, but Google didn't understand that and keep relay on r. algo.Google believes in the mathmetical model: "Let the algorithm decide".

Larry and sergey designated Google for people who look for texts, not for advanced people who actually look for everything on the internet.

Today, people don't search for text only. They search for concepts. They believe or want to believe that the first result represents the most recommended site and not the most relevant site.

Search engine algorithm has no personal taste. Only people can recommend sites and as long as Google will continue to base its algorithm on mathematical calculations - The future of Google is doomed.