The new 3310 qualifies as a “feature phone” rather than a smartphone as it only provides limited internet facilities.

It relies on 2.5G connectivity – which has slower data speeds than 3G or 4G – and is powered by the S30+ operating system, which allows web browsing but has a much smaller range of apps than Android or iOS. Its single camera is also restricted to two megapixels.

However, its advantage over more powerful handsets is its battery life. HMD says the colour-screened phone has up to a month’s standby time and delivers more than 22 hours of talk time.

It also comes with the modern version of the classic game Snake preinstalled.

Its launch price is €49 ($51,75; £41.51).

“It’s almost like a digital detox or a holiday phone,” HMD’s chief executive Arto Nummela told the BBC.

“If you want to switch off to an extent but you still need to have a [mobile] lifeline, it’s a brilliant solution.

“Why wouldn’t you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you’d just buy it as an accessory.”