I think you should test your idea by tracking the conversions based on the platform in which you're advertising. Use Google Analytics or another good statistics tracking tool to see which works best. You may even find that it's a matter of tweaking the ads a bit. Perhaps both are good.

The short answer (upcoming pun intended) is that size matters. (Translation: every single girl I ever dated was, it turns out, right. Balls.) Point is, the screen size. Whether or not your landing page is optimized for mobile traffic, studies have been conducted (landers, funnels, etc) that determine the greater screen sizes do appear to impact conversion. But it goes beyond just size. You have to consider the attitude of a person using a mobile. A person sat rooted to a desk (compared to someone idly surfing the web whilst shopping with the wife) is likely to be more focused on whatever it is that you present them and, more importantly, whatever it is that the person wishes to do with their time.

All of which, really, is only food for thought. You need to split test quite thoroughly. I do find on MMO that desktop traffic yields conversions of around 300% better than mobile. Having said that, in other niches I do better on mobile, since those niches are more mobile-related. In your niche, I think you'll find that no matter how much you tweak your pages, you'll always get better results on desktop. Only you can really find out for certain, though. The both of us could be doing different things. Even something as minute as our keyword choice could be delivering less friendly mobile traffic. Upshot: probably desktop will turn out the best for you, but test away just to be sure.

If you can't afford the high traffic cost from your frontend traffic, then what other choice do you have if you're going to continue running MMO ads on Bing Ads? Plus you're missing the bigger point. The money is made on the BACKEND.

Simple solution: Run low cost desktop and mobile ads on Bing Ads - but dont rely on Bing Ads alone for this niche. Branch out and find other places to advertise at.

We've never had a website that converted as well on mobile as on desktop or tablet. The simple reason is that it is much too hard to enter all of the information on a tiny handheld device. It is also, as Tom Addams suggested, the fact that many people are just bored and browsing from mobile devices but are much more serious about buying when on a tablet or computer.

Of course, there are some niches where just the opposite would happen, like if you were selling music downloads. I'm sure far more songs are downloaded on phones than on desktop computers.

We always start off every campaign with a 80% reduction of bid on mobile devices. We then adjust that up or down depending on the conversion numbers.

SIDE NOTE: We have noticed a trend in the past year where tablets have overtaken desktop as the best converter for many of our websites and now actually bid higher on tablets for those websites.

The best way to go about it would be to create 2 distinct campaigns. One campaign for mobile traffic and another one for desktop. The cost per click may be higher for one of the targeting but what really matters is the profit it generates for you.

Website traffic through Desktop have more chances to convert it into leads because Responsive website can be access from all devices But We get full satisfaction when we check all about products. Which is possible only through PC.

Conversion rates on mobile vs desktop are depended a lot on the product offered, for example as I have seen if a product is like a service specially a software service like managing, creating hosting etc than conversion rates through desktop are high and if the product is physical like clothing's etc than conversion rate through mobile is high.

The final goal should be profit. You can do beta testing with few desktop and mobile ads, which ads give you better conversion, increase their budget and stop the other ads. This will be the best practice.

You the only one who can really check it out dude, cause what i know is that mobile works well, but you should try to track and have a better view where your traffic is coming from, and like that you could know better how to set your campaign.

I think you should test out both of them and track your campaigns to see which traffic converts better (Mobile/Desktop) and which works best with your offer. That way you can drop the loser and scale the winner.

If my own experience with mobile and desktop offers any insights is that even if I find something of interest on the phone, I will always send a link to my desktop to explore further and possibly make a purchase

Yes, yes I know mobile is here to stay, but the experience reminds me of being online in the pre-internet days. And why sites like Instagram seem to be mobile only is unfathomable to me. I know they are profitable, but why limit access to anyone? Not only is it an irritant to some of us, but it doesn't make very good business sense.

Interesting, I am a odd ball again. Aside from pay per call, which is obvious mobile, I do a lot of different lead generation, and ecomm for many cosmetic companies. I have almost ditched all desktop traffic completely because of low conversions.

Hi, @andybonse2018
As it was already noted above, the best solution would be to test both desktop and mobile traffic and then, when you have some data on their performance you could decide what is more profitable for you.
This is actually the case when a good tracking software helps a lot. As you can create one Campaign (with your Bing ad, for example) and within this campaign set up 2 streams:
1. stream that will accept mobile traffic
2. stream for a desktop traffic only
While running the Campaign with 2 streams for each traffic type you would receive a comprehensive understanding of the performs of each stream, i.e. traffic channel. To understand better what I mean, check RedTrack.io - affiliate marketing tracking software. You can test it for free

Without any doubt mobile searches had overtake desktop searches in this year. So now every digital marketer should focusing on mobile optimization.

About your query desktop traffic is more expensive, yes it could be but as i mentioned above now more people are involve in searches via their smart phones so there are more chances to generate your business through mobile ads.

Without any doubt mobile searches had overtake desktop searches in this year. So now every digital marketer should focusing on mobile optimization.

Mobile optimization is certainly more important today, but not because of conversion rates.

Originally Posted by VishalMittal

About your query desktop traffic is more expensive, yes it could be but as i mentioned above now more people are involve in searches via their smart phones so there are more chances to generate your business through mobile ads.

The number of searches on mobile vs. desktop has NOTHING to do with how often your ad may be seen... much less how often your ad may be clicked. People don't "search" for ads. They search for information.

Ads on desktop traffic are more expensive for a very simple reason... they are more effective. Advertising platforms charge less for mobile traffic simply because advertisers won't pay as much for "junk" traffic.

If visitors will something about their query on Google then definitely ads will appears on the top results and no one can stop them, first of all they would like to get information from these ads only and if they will not get the enough info from those ads then they will go for some more search results.

About the "Junk" Traffic
There are pros and cons for many things and similar to that without any doubt mobile searches are overtaking desktop searches and it's depend upon a advertiser how they will get the business leads from the "JUNK TRAFFIC". If they know the deep strategies then definitely they will get the best results from mobile traffic.

May i know do you have any data about the "Junk Traffic" & if a advertiser running display ads campaign then i don't think so there is a question of a junk traffic in that.

The "data" has already been collected and (more importantly) analyzed by the advertising platforms (i.e. Google, Bing, etc.).

We can readily see from the disparity in the pricing that desktop ads convert much better than the ads shown on desktop devices. That's why the advertising platforms charge so much more for the display of ads on those devices (and why advertisers will pay so much more for those same ads).

If you could get that level of detailed data, you could do that same analysis of the conversion rates, but it really isn't necessary. Google (for example) has already analyzed the raw data for you, and reflects their analysis in the rates that they charge for the ads.

2. How much percentage data is true on Internet like on Google, Yahoo or Bing?

3. If Google knows mobile search drives more junk traffic then why Google is giving priority to mobile searches and recently Google had rolled out an update for those websites which are not responsive.

2. How much percentage data is true on Internet like on Google, Yahoo or Bing?

3. If Google knows mobile search drives more junk traffic then why Google is giving priority to mobile searches and recently Google had rolled out an update for those websites which are not responsive.

The fact that the number of mobile searches have overtaken the number of desktop searches has NOTHING to do with the conversion rate of the ads shown on those platforms. That's precisely the point I am making.

While most would assume that more searches = more clicks...
you have to think about WHY mobile search is becoming predominant.

I assure you that it is NOT because the mobile visitor can find ads while walking around town.
For the most part, nobody buys a newspaper or magazine to read the classified section

The introduction of ads to the search engine results (as pseudo content) was simply Google's way to monetize their search results - the same reason a newspaper contains classified ads section.

As for Google giving priority to mobile searches...
that's not quite accurate.

What they are doing is considering mobile responsiveness when determining a web page's position in the SERPs. By giving mobile ready web pages better placement, Google is increasing their chances of delivering results that are acceptable for both desktop and mobile. In other words, further ensuring their acceptance (by web visitors in general) as the search engine of choice.

Google has announced so many times why they are working on mobile algorithms in other direction because they know well what would be happen in future about the ratio of mobile searches. So these why they are focusing more on mobile algorithms.

Google can do number of thing is their search layout either on desktop or on mobile. Around in January 2018 Google has updated a roll out about local listing, earlier you have seen Google shows numbers of Local Business Results whenever you search for any product or service but now only 3 results would be shown.

So may be in upcoming time Google can show paid ads in more better ways than desktop version in mobile searches.

Definitely mobile searches had overtake desktop searches this year
Best solution would be to test both traffic and when you have some data on their performance you could decide what is more profitable for you.

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