This blog is dedicated to all things Frank – past, present and future.

Tuesday, November 29, 2011

Toyota + Eli Manning (2008)

Chad Pennington was on the disabled list (and soon to be traded), so for the second round of Toyota/Football spots we worked solely with Eli Manning. Eli had just won the Super Bowl the season before so he was now a star, though he didn't act like it. He's really a nice guy.

We ditched the "New Yorkers Like Choice" strategy for "A Great Time To Sign". This time the campaign was set inside a Toyota dealership, each time Eli signing the dotted line for a new vehicle. We also used a three-camera setup, which allowed us to shoot 6 spots in a day.