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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

Promotional Employee Uniforms and Custom Branded Business Shirts

Promotional uniform can utilise marketing space

Too often businesses lose the opportunity to cement their brand into their consumers' minds. Through promotional uniforms, companies can utilise employees' clothing as promotional marketing space for your business logo and message.

Adding your logo is a cost effective way to promote your business

Add some flair to your work uniforms by adding your logo or statement. Corporate uniforms are a fantastic long term investment. They make your employees look great and cement your brand in consumers' minds. By purchasing promotional uniforms for your employees, you have another opportunity to promote your business. Advertising is costly. With your logo imprinted on uniforms, the promotional opportunities will add up and save you money in the long run.

Are your needs and your employees' needs being met when using promotional uniforms?

Consider what suits your needs and your staff. You don't want promotional uniforms to impede on job performance. Therefore, choose great quality work wear made of durable materials. Custom branded uniforms give your company class and style. Your employees will look their best from day to day. You can also provide different colour or style shirts to suite the status levels of each employee. For example, your wait staff can wear a light blue polo shirt, and your manager can wear a business shirt of the same colour. This visually sets the employee status levels while keeping the blue theme.

Looking good and standing out with your company’s promotional uniforms

Promotional uniforms are a way to appear professional. Certain professions require specific outfitting, either for appearance sake or for ecological reasons. Choose a basic style of clothing that can be worn by males and females of all builds and sizes. This is vital so your uniform represents the positive reputation of your company. A promotional uniform should look the same on all employees and not appear as a fashion item that will be out of style in a few months. Custom printed uniforms should be professional apparel that can be worn day and night, give an air of professionalism, and be able to translate from office work to business meetings and then to business dinners.

Promotional uniforms need to be specific to the job setting

Certainly, looking good is the key to projecting a good company reflection. Making sure that the promotional uniform fits the job is crucial. Consider the kind of tasks that workers will be performing in their branded uniforms. Promotional uniforms that fit well and feel good mean your employees can concentrate on their job and don't have to fuss with pulling down a skirt that's hiking up or tugging at a tight collar. Let's face it. If your employees are worried about how they look, they can't be focused on the job at hand. A good, comfortable promotional uniform can increase worker productivity.