"Consumer devices came along and there was one problem with the x86 instruction set. All of that complexity in there, accumulated over the years, meant it's a power hog. It loves electricity," he said in the video, referring to Intel's x86 architecture, which virtually all PCs use today.

Maritz--who worked for five years as a software and tools developer at Intel before spending 14 years as a top-level executive at Microsoft and then joining VMWare a year ago--continued: "In consumer devices like phones you can't have that. Battery life becomes paramount," he said.

Maritz described how Intel experimented with the ARM processor architecture and bought a license "for a much simpler microprocessor," referring to Intel's development of the StrongARM architecture, which eventually became a designed called XScale.

Subsequently, Intel decided to get out of the business, according to Maritz's depiction, because the devices were "low-end, low-power, low-profit." Here Maritz is referring to Intel's XScale business, which was sold to Marvell Technology in 2006.

Maritz continued, describing how Intel wanted to get back to its roots: "high performance, complex microprocessors." Then, Intel realized, according to Maritz, that it had to get back into that market: "This ARM thing is a real problem, we're going to have to go back into that space."

In response to the video, an Intel representative said: "Paul Maritz is not privy to all of Intel's future product plans."

Note:Though the video is from May, it did not come to my attention until very recently. I think the topic is important enough to bring up now because Maritz is a high-profile CEO at a large company that builds software that runs on Intel processors and because he's speaking about one of Intel's greatest challenges.