insights

Infographics

Should you Update Your Website Design and Content?

July 17th, 2014

Knowing that nearly everything gets obsolete, the better question is how often should you be updating your website design and content? Your answer is hoping it is “not often.” Before you start to agonize over the time it takes to update either, know that it doesn’t have to be an all-consuming activity. There are […]

Need Credibility? Get PR?

April 8th, 2014

As reported in a blog by marketing executive Chad Pollitt, news coverage, termed “earned media,” is 80% more effective than branded content, or owned media, at the consideration and affinity stages of the purchase process. At the familiarity stage, which is closer to the actual purchase, news coverage is 38% more effective.

The study presented 900 consumers with three different types of content: expert content from credible sources (earned media), branded content (owned media), and user-generated content (such as reviews on Amazon).