Italian design is a brand in itself. Through its long tradition of knowing, recognizing and creating beauty, Italy has become one of the most renowned countries in the realm of design and good taste. Italian design has come to stand for quality, durability, simplicity, functionality and a whole host of other attributes.The rest of the world can only aspire to them, and follow the Italian example.

When it comes to designing, Italy has been home to some of the most creative minds of all time. Leonardo da Vinci was not only a genius at art, but also at technological design, to the point that some of his creations are studied by scientists even today.

Italian designers uphold a tradition made of class and innovation, passed on to them down the generations: be it a piece of furniture, a textile, a garment, or a car, Italians continue to create some of the best products in each and every field.

When entering the field, the biggest advantage of an Italian design company is the access to outstanding craftsmanship and skills. When combined with modern technology, these tricks of the trade, or trucchi del mestiere, can produce marvels.

Designs by Achille Castiglioni, Italy

Modern Italians are attracted to simplicity and minimalism, in all their forms. Through their inherent eye for purity of line, they can find beauty in balance, but also in an esthetically pleasing lack of it. This type of approach made Italian design well loved all around the world, especially among those with a particular liking for modern creations, as the uncluttered, fresh image creatied by Italian design represents their very essence.

But this does not mean Italian design eschews tradition. Rather, modern Italian designers embrace traditionality and reinvent it, by adding to it a whimsical touch of the contemporary, and creating absolute magic in the process. One only needs to think of the works of designers such as Achille Castiglioni and Carlo Mollino, to understand the weight and the influence Italian design has had in the field throughout the past 50 years.

It is not only a matter of beauty, though: not only does Italian design look good, it feels great, works well, and lasts long. In this section, we will present articles on how Italy has contributed to the world of design in the past, and its potential for future development.