For the second consecutive year, a Miami bar owner comped the alcohol on the Miami Heat as they celebrated winning the NBA title.

David Grutman, who owns Story Nightclub, where most of the players partied after the Game 7 win Thursday night, and LIV, where they celebrated last year, said the players ordered 100 bottles of Dom Perignon and three 3-liter bottles of champagne. Grutman said the club sells the standard 750-milliliter bottles of Dom Perignon for $850 each and the club sells 3-liter bottles, called Jeroboams, for $5,000.

"I'm not going to charge the Heat," Grutman said of the $100,000 value of comped alcohol.

He didn't treat the Dallas Mavericks the same way. Mavs owner Mark Cuban had to pay for the bill when his team beat the Heat in the 2011 Finals.

LIV charged Cuban $90,000 for a 15-liter bottle of Armand de Brignac champagne, also known as Ace of Spades. Cuban didn't seem to mind; he still left a 22 percent tip.

"We were in the back because his credit card was denied," Grutman recalled. "So he called up the people at the Centurion Card and said, 'This is Mark Cuban. We just won the championship. Can I please spend some money?'"

Grutman said the purchase by the billionaire then was authorized.

Thursday's championship celebration provided quite the visibility for French winery Moët & Chandon. Not only was its Dom Perignon brand being imbibed by the Heat party at the club, but its Moët Ice Imperial champagne was being spritzed in the locker room on television. That wasn't free, though. The company paid to be the official champagne of the Heat's playoff run.

The Heat had more freebies on Thursday night and into the morning. Popular South Beach restaurant Prime 112 delivered food to the nightclub for the players.