There are a few things that come to mind as a Canadian when I think about the winter months. My favourite order from Starbucks to keep me warm. That first romantic snow with Julio in some capacity. Where I might jet away to for some sun and sand during it all. And of course, what I’m wearing to keep me warm in those long winter months. Canadians have become aware of brands that are making a difference both here and abroad, so today as Canada Goose launches a capsule collection that has really inspired me, I wanted to tell you about it. A Canadian collection like no other that I hope to add to my life very soon.

2020 has quickly become the year for change. In the way the world views climate change, representation & inclusion. When I was told about Project Atigi I fell in love with the concept behind this capsule collection. Featuring the work of 18 Inuit women, the collection is hand made and quintessentially the definition of inclusion for the brand of the heritage and history of the Inuit people in Canada.

“Canada Goose was born in the North and for generations we have been inspired by its people, communities and landscapes.

When translated into English, the Inuktitut word “atigi” means “parka”. In a literal sense, that’s the story behind this initiative: Canada Goose partnered with Inuit designers to make a one-of-a-kind parka collection.”

An understanding of the history of Canada, the collection which officially launches on January 23rd is one that is probably my favourite collection to date from Canada Goose. Not only does the brand speak to the modern Canadian, but also the original Canadians. A fine balance that is not easily achieved in the world of today, but that I believe deserves the attention of us all.

“On a deeper level, Project Atigi celebrates the expertise in the North and the rich heritage of craftsmanship that has enabled Inuit — the original parka makers—to live in the most formidable climates and conditions.

For this project, we commissioned 18 designers across the four Inuit regions—Inuvialuit, Nunatsiavut, Nunavut, and Nunavik—to create bespoke parkas using their traditional skills and designs, and our materials.”

While some may say this is just a coat, to me it is a statement and a promise. To cherish what we have in our country. To celebrate these incredible women and their culture. And to showcase everything they have accomplished on a global scale.

Discover the capsule collections of parkas created by hand, by Inuit designers, especially for you by clicking here.

Share your love of all things coffee & forward thinking with us by following and tagging @StarbucksCanada on Twitter & Instagram, and ‘Like’ Their Facebook Page.

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures!