This report provides a socioeconomic profile of recreation users in California’s Northern Central Coast Region, which includes the Greater Farallones National Marine Sanctuary (GFNMS) and the northern portion of the Monterey Bay National Marine Sanctuary (MBNMS). The Cordell Bank National Marine Sanctuary is also located within the region but there was not enough information obtained to do a profile for this sanctuary.

The information used here was from a study conducted by Ecotrust for the State of California’s Monitoring Enterprise’s North Central Coast (NCC) MPA Baseline Program. Point97 (Ecotrust’s small business unit) provided all the data and documentation so we could estimate how much of the recreation activity in the NCC region was done in national marine sanctuaries. The study was done covering the activity in the year 2011.

A socioeconomic profile includes demographics (e.g. age, race/ethnicity, gender, education level, household income, household size, and place of residence) of the users; the amount of use by type of recreation activity; and the spending in the local economy while doing the recreation activity, and how that spending generates output/sales, value- added, income and employment in the local economy.

The report compares profiles of the users of the entire NCC region with users of the GFNMS and the users of the northern portion of MBNMS, and between the GFNMS and the northern portion of MBNMS. Statistically significant differences are highlighted.

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