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A very interesting perspective by Nina Khosla in which she rightly mentions that as the size of our network grows, we get inundated with information. Think of Google+ vs Facebook. I have very low activity on my Google+ account. As a result, I can focus on the content better, enjoy it more and interact with it better. On the other hand my Facebook wall has so much stuff, that I have stopped visiting it much unless I want to kill some time. I am sure Google+ will reach the same stage, but for now, its manageable.

So how do we stay in touch with all the people we meet over time, without getting overloaded with information from all of their personal lives? Does it really make sense to have all of those people as Facebook “friends”?

To think of it, we have had a simple solution to this problem all the while – its our address-book – that lists all those people we met and associated with over the years. Exchanging contact information is the simplest and easiest way to build your network of connections. The most subtle property of the address-book is also its most powerful feature: there is no content! No obligation to share and no obligation to consume and get overloaded with content. We can stay in touch with a 1000 people without getting bogged down with content. It is also the most personalized way to stay in touch: just pick up the phone and call someone from your address-book.

What is missing from our address-book today that makes us add each and every person we meet to so many different social networks? It is the ability to stay connected. We all know that our address-books get outdated pretty fast and when the time comes to call someone or send them a note, we reach a dead end and then we scamper around to find the updated contact information. It is this fear of loosing a contact that makes us add that person we just met as a “friend” even though she may be far from it. The count of “friends” increases over time, we reach a saturation point and once we cross that point, we simply think of the social networking site as a connection point and look for something more personalized that is smaller and better.

What if we could tackle the most basic problem with the address-book: we have to work hard to keep it updated. What if you never had to manage your address-book, ever? What if every time you pickup your phone and dial a friend, it reaches her on the number she wants you to call her on! Or when you type her name in your email software, the correct email address automatically shows up? What if you could control the number on which your connections call you and the email they can write to you? The answer is simple: we will always be connected with people we meet over time. That friend from school or that person whom I did business with many years back would be just a call away. We can stay connected with 1000s of people without overwhelming ourselves.

Introducing this dream come true: myContactID. Where we are always connected, and just a phone call away. Where there is no obligation of content sharing, no information overload to deal with. You simply stay.. connected!