Lego Looks to Build in China

Danish Toy Maker Looks to Replicate Success Enjoyed in West

By

Niclas Rolander

Feb. 27, 2014 5:34 a.m. ET

Lego A/S, pressured by stagnant toy demand in mature markets, is sharpening its focus on emerging economies, where hundreds of millions of potential customers have yet to buy the company's interlocking bricks.