Brand & logos

A brand is not just a logo, or a name, or any other individual element. A brand is a promise. Crossref helps bring together people and metadata in pursuit of an excellent research communications system for all. That’s our promise. Which makes each and every one of you a brand ambassador. You are Crossref, and everything that it embodies.

Our color palette

If you need to reference our colors or our font type, you can use the codes and guidelines below:

Pantone: Red 032 C; Hex #ef3340

Pantone: 631 C; Hex #3eb1c8

Pantone: Tan 7527 C; Hex #d8d2c4

Pantone Yellow 123C; Hex #ffc72c

Pantone Grey 445C; Hex $4f5858

Our brand guidelines

Our typeface

Logo use

We know that many of you—both members, and other users of metadata in the wider scholarly research community—like to reference us in your communications, promoting how you are contributing to scholarly infrastructure. To support you with this we have created a set of Account Badges. If you currently use the Crossref logo on your website, you might like to replace it with your Member Type badge.

If you need to use our logo(s) please reference them (not download), using the html snippets below. Please copy the code exactly, so that even if we update the logos, you’ll automatically get the correct file.

We recommend .svg versions online at 200px wide for the sharpest display. Contact our outreach team if you’d like a version for printing or have any questions.