Coty Inc., a leader in the global beauty industry, today announced the signing of international icon and multifaceted artist Beyonce. Working hand-in-hand, the fragrance giant and gifted entertainer will develop and market an exclusive Beyonce fra...

OSAKA — Around 1,000 people were paid to join the queue outside the Midosuji-Suomachi branch of McDonald’s for the release of their Quarter Pounder burger in the Kansai area on Tuesday, it was learned on Thursday.

TORONTO — Canadians now have a new tool to block annoying calls from telemarketers. A national do-not-call list comes into force today. The list is being run by Canada's broadcast regulator, the Canadian Radio, Television and Telecommunications Co...

Spending on direct-to-consumer advertising of prescription drugs continues to rise, but a new study suggests it might not always be a wise investment. Drug companies spent an estimated $4.24 billion on direct-to-consumer, or DTC, ads in 2005 — mor...

LOS ANGELES, Aug 21 (Reuters) - Comedian Jerry Seinfeld will star in a $300 million marketing campaign for Microsoft Corp aimed at burnishing the image of its computer operating system, a person familiar with the effort said on Thursday.

Everyone that’s worth their smoke in the tobacco industry knows that the only way to keep revenue growing is to replace your clientele—who die or quit—with fresh consumers. Since almost 90 percent of adult smokers take up the habit in adolescence—...

SAN FRANCISCO (Reuters) - Microsoft Corp and billionaire investor Carl Icahn's joint proposal for Yahoo Inc, which was rejected on Saturday, included improved revenue guarantees from search advertising, people familiar with the matter said on Sunday.

The sour U.S. economy -- dragged down by anxious consumers and deep-seated problems in the housing, credit and energy sectors -- gave Detroit's automakers and most of their competitors a bloodbath last month.

Big increases in gas and electricity bills are likely this year, leading energy suppliers have confirmed. Bosses of the big six energy firms have been answering questions about prices from MPs on the parliamentary business and enterprise select co...

Toyota may scale back its ambitious target of selling more vehicles in the United States this year than it did in 2007, as damage from an economic slowdown and soaring oil prices becomes more fully known.