vitality in vegetables

client

Best Fresh Group - Valstar

project

Valstar redesign

category

visual identity & corporate design

Valstar are thé specialists in greenhouse vegetables. A motivated team that creates added value through discovering and developing unique solutions. The brand is inspired by consumer trends and customer needs and therefore can initiate, innovate and facilitate.

add some vitality

The idea behind the Valstar identity was to bring out the new brand statement ‘Vitality in Vegetables’. Valstar has been an innovative and forward-thinking company since it was founded in 1928. We wanted to give the brand the same modern and active look and feel by creating a modern logo with a rich supporting world.