LA Galaxy

The Los Angeles Galaxy winners of 4 MLS Championships, is considered the model organization of Major League Soccer. Their accomplishments in MLS, the
CONCACAF Champions League, and Lamar Hunt U.S. Open Cup helps them land the games biggest stars, including world-icon David Beckham. Never a team
to settle on their successes, Galaxy leader’s asked Adrenalin to execute a brand audit that would address any perception changes that could hinder
the club’s position as one of the top US Soccer teams. Adrenalin leaders introduced their proprietary BRAND XP platform to club leaders and executed
the necessary steps to provide the answers they sought.

The result

All the research findings were addressed and a comprehensive brand style guide was developed to provide the club’s staff and their media and corporate
partners with the guidelines necessary to strengthen the brand value.

Adrenalin

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world.