Category: Marketing

Whether you’re trying to build a fan base for your author business, learn about your readers, connect with fans, or sell your books more effectively, being able to build and grow a mailing list (also called an email newsletter) is an essential skill.

This crash course will walk you through some newsletter basics on your own time. The talk that follows will cover a wide range of topics, and answer any questions submitted ahead of time.

THE BASICS

In early September, I’ll post a couple short videos here that will walk you through how to set up your first mailing list, put it on your website, and start driving traffic to it so that people begin to sign up. I’ll be using Mailchimp for the demo, which is free up to 2,000 subscribers (you can always migrate to another provider easily).

ADVANCED STUFF

– What automations are, and how they help you connect with readers

– I’ll answer your questions

WHO IS M.G. HERRON?

I’m Matt Herron, also known as M.G. Herron, the author of three sci-fi novels and a nonfiction book for writers called Scrivener Superpowers that was launched to bestseller status on Amazon twice with the help of email newsletters.

I started the Indie Author Society meetup in 2014. For my day job, I’m a freelance content strategist who helps tech startups build their brands and market their products using the power of words.

A lunch line pitch is a unique way to describe what you’re working on in 5 seconds that gets people actually interested in your book and asking questions. In this video, Scott James teaches a workshop on how to craft one.