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University of the Arts London

Creative Direction for Fashion

BA (Hons) Creative Direction for Fashion focuses on how creative direction is used to communicate messages about and around fashion. Student develop the skills to produce imaginative creative outcomes across a range media. The course has been developed for a changing industry which demands versatile practitioners with a range of skills and knowledge.
**What can you expect?**
BA (Hons) Creative Direction for Fashion prepares students for a wide range of positions within fashion media, communication and related creative industries. Students will learn the strategic use of communication design to attract and engage audiences.
You will learn visual communication and design principles in the context of publications (magazines, websites, mobile apps), spaces (retail, experiential) and brand identity. The course covers graphic and interface design, moving image, photography, sound, performance and interaction design. Practical aspects of the course are complimented by developing contemporary creative practice. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.
London College of Fashion undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.
We offer regular guest lectures and host sessions and master classes with visiting practitioners from a range of disciplines. Recent visitors include Jamie Reid, art director for Dazed magazine, and Matthew Drinkwater from the Fashion Innovation Agency. Recent collaborative projects have involved H&M, Knomi and the Victoria and Albert Museum.
Academics and practitioners teaching this course have backgrounds in fashion, visual art, publishing, events, moving image, branding and communications. Each student will build a strong foundation in design and transferable skills but will also pursue their individual interests.
This course is based in Lime Grove in Shepherd's Bush, which is west of Holland Park and Notting Hill. Tucked away in a quiet street our Lime Grove campus is a beautiful brick building with rustic windows and high ceilings. Nearby Portobello Road market is the world’s largest antiques market and adjacent Shepherd’s Bush Market is full of vibrant fabrics, fresh produce, furniture and falafel. Make-up, prosthetics and photography facilities can be found at Lime Grove, along with media labs.
**About London College of Fashion**
London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. We nurture every student’s distinctive voice, teaching them how to challenge and define the future of fashion through cutting-edge media approaches across all channels: broadcast, print, digital, interactive, experiential – and experimental. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.