I didn’t neglect the other streams on the chart – I just keep doing what I always do to keep them working – a little outsourcing, some tracking and tweaking and the usual amount of promotion, traffic driving, and advertising.

But instead of creating new products or ideas I concentrated the rest of my free time focusing on the smaller streams and getting them up to the levels of the best

performers.

Bloody Hell, what a difference!

I’m not just talking about the extra thousands it added to my bottom line (although that was very welcome)

Instead, I was gobsmacked that such a simple exercise could result in such a change.

Best of all, these ‘smaller’ streams (which are now larger)have remained on a par with the bigger ones.

More money coming in.

All because I didn’t look at my pie chart and expect to see 20% of my ventures bringing in 80% of the profit.

It’s not inevitable, and as we all know, rules are there to be broken 🙂

It’s a REALLY interesting exercise, and if you have more than one stream of income you MUST try it.

Yeah, I know the above is all very simplistic and compared to Pareto’s work and the contribution it’s barely a pimple on the arse of accepted knowledge.

But I care not a jot, because it added several grand to my bottom line, and I thought I’d share just in case it can do the same for you 😉

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