Wednesday, October 29, 2014

Stephen M. Lacy, Chairman and Chief Executive Officer of the Meredith Corporation has been named Chairman of the Board of Directors of MPA-The Association of Magazine Media. The announcement was made today by Mary G. Berner, President and CEO of the trade organization.

DMA President Jane Berzan: “These marketing pioneers embody everything that Marketer of the Year stands for -thought leadership, constant innovation, and strong commitment to corporate and environmental responsibility. They serve as an inspiration for the entire data-driven marketing industry.”

Dimmock's men's team went on to win the competition: Awarding over $100,000 in prizing and the chance to be featured on-site, Amazon Fashion challenged rising stars from New York City’s top fashion and design schools to create their best Fall 2014 editorial campaign.

In September, Harvard Business Review, with 1.3 million multiplatform monthly uniques, according to comScore, got 405 shares per story on Facebook. The next biggest was Business Insider (30 million monthly uniques), with 147 shares per story. On Twitter, Harvard Business Review got an even greater 724 tweets per story that month.

In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer's information on food with Bon Appetit's more than 9,000 recipes to kick out a new recipe each time someone uses it.

Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand.

The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.

The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.

Forbes reports: Marvel now has its pipeline full through 2019. At a fan event in Hollywood, the Disney-owned studio unveiled the third phase of the Marvel universe which will include two Avengers movies, Dr. Strange and The Inhumans. Marvel’s films have already earned $7 billion at the global box office.