Twitter is an In-between Activity.

The Answer: my day usually involves running at least 2 to 3 large database queries. I write my query, click run, check my favorite websites for interesting content, schedule a tweet to go out at the time of day I know gets the most retweets (shares), check back on my query, etc. I usually have tweets scheduled 2 to 3 days in advance. It’s not on purpose–I just usually find more good content than I want to tweet about in a single day. And I’d rather tweet 5 times a day consistently than 10 times on 1 day and no times the next day.

Why Should You Care?

Your day probably looks different from mine. But I bet you have in-between time, too. Maybe you ride the bus. Maybe you have to wait a few minutes to pick your kids up from school. Maybe your printer is super slow, and you have to wait forever for it to print.

You can use these consistent in-between times to get something really, really small done. And enough of those really, really small things done consistently can help you reach your goals of:
….building a twitter audience
….sketching a business canvas (plan)
…becoming a thought leader
….writing a blog
….having people ask you “How do YOU ________ so much.”