Vizeum brings in DDB Mudra Max's Amita Karwal as COO, North and South

Amita KarwalVizeum, the media agency from Dentsu Aegis Network, has roped in Amita Karwal as COO, North and South. Karwal has previously worked ZenithOptimedia, Initiative Media, Samsung and Reckitt Benckiser. Prior to this, she was executive vice president, North and East at DDB Mudra Max. In her new mandate, Karwal will head all businesses in the North and South, and report to Shripad Kulkarni, managing director, Vizeum.

Speaking about the appointment, Kulkarni said, "Currently, we are on an extremely strong growth trajectory, especially in Delhi, and Amita's joining will bring in fresh momentum to this pace. Amita's experience in leading the media marketing discipline for blue chip global brands Samsung and Reckitt Benckiser will add tremendous value to our clients business."

Karwal added, "Today Vizeum is ranked as the fastest growing media network in the world and I am extremely proud to be joining this network. Backed by the Dentsu Aegis network, I look forward to offering clients new-gen integrated solutions that will not only be futuristic but also clutter breaking."