The moment you realize you just won a NEXTY Award

Relive the day that 26 brands learned they were winners of a coveted NEXTY Award at Expo West 2017.

You’ll see shock, laughter, spontaneous speeches, high fives, acrobatics and even some tears. You just never know how exhibitors at Natural Products Expo West are going to react when they receive the great news that they’ve just won a coveted NEXTY award.

When the NEXTY finalists hear the New Hope Network Content Team chanting, “NEXTY, NEXTY, NEXTY!” and walking toward their booths with noisemakers, champagne and a trophy, some exhibitors can’t help but burst into an array of emotions. For many brands, winning a NEXTY Award is the moment that catapults them into the natural products spotlight, helping the brand grab the attention of retailers, distributors, investors, consumers and the media. Take a look at some of the best reactions from our 26 NEXTY Award winners at Expo West 2017.