The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

The Aitkin Children’s Center was ready for a fresh and cute update to their logo and branding. Aitkin’s Elementary and High School are both different styles of Turkeys and we pulled along the same idea to get the community to think of the preschool and Children’s Center as part of the school system and showcasing through their identity they are all in one.