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While WordPress is a great platform for any user, in the end it’s the theme you choose that will determine the look and usability of your site. Deciding on the right theme can be a confusing process for many. After all, there are thousands of options out of there and many of them look great. To prevent you from spending hours and even days browsing around before making this sometimes daunting decision, here is a step-by-step guide to choosing your perfect WordPress theme. It should make the entire process a lot easier and faster, allowing you to get straight to content creation and...

This is a WordPress twenty twelve child theme that will work on any WordPress site but it is catered for internet marketers.
This theme works best if you use “Featured Image” for every blog posts. You can set a featured image by using the “set as featured image” option when you create/edit a post.
Twenty Twelve Child Theme for Internet Marketers Preview
Features of the Twenty Twelve Child Theme
This is a Twenty Twelve child theme so you get all the standard features of the main twenty twelve theme:
It will allow you to update the basic twenty twelve framework without...

For a lot of business owners, an often overlooked aspect in the assessment of how well (or badly) their business is going is the way they deal with their clients – or to put it another way, how they allow their clients to deal with them.
Allowing oneself to be treated like a cheap throwaway commodity can be the main cause of why a lot of businesses particularly in the online realm are not doing as well as one might have first anticipated.
Continuing with our analogy of “cheap, throwaway, commodities”…….
Things which are branded with this type of label are...

One of the most common online marketing strategies used in online businesses is email marketing. Email marketing, as the name implies, makes use of emails to promote a company or a product to potential customers. Compared to other marketing strategies, this is a whole lot easier as all you have to do is to compose a message promoting your offerings and then sending it to a list of users. With email marketing, you can reach to a lot of people worldwide with just a button press.
The Problem with Email Marketing
Besides having to wait for a few weeks to see the results (which is also the same...

It is not an easy task to create a highly effective email marketing campaign. There are a number of points to keep in mind that can help you in launching your campaign with the assurance that the response is going to be as per your expectations. Here is a list of 10 tips that would help you in increasing the effectiveness of your email marketing campaign.
1. Create a Plan
Keep in mind that your email campaign would be adversely affected if it doesn’t have any direction and consistent messaging. Make sure that your marketing and sales message is properly aligned and there should be a...

Email marketing is one thing that has worked wonders for thousands, but has also been a big failure for many. Many believe that it no longer possesses the power it did a few years back. Some believe that the days when people actually read long emails are gone – the world is moving faster and no one has the time to read full emails unless they’re important and work-related, or written by close ones. The era of sending letters was abolished long ago and replaced by electronic mail (e-mail). But it seems that the social media is dominating the use of email for personal conversations....