Brands Are Out in Force With Intergalactic Tributes for Star Wars Day

May the Fourth be with you

May the Fourth be with you. Perhaps news of the cast of the newest installment in the Star Wars saga sitting down for a table read is getting nerds super excited, or maybe it's that there's really no political or religious connotation to this "holiday," but brand participation in Star Wars Day was hard to miss on Sunday.

Either way, the force was strong, as many, many brands joined in on Twitter. From ridiculous (awesome) puns to visual metaphors, there were several clever entries as well as a few half-witted, scruffy-looking Nerf herders. (Of note: Nerf's absence from the list.)