The 1% that makes all the difference in marketing

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We all know the saying ‘Men are from Mars, women are from Venus.’ But, all sexism aside, there are some differences in the brain that you can use to your advantage while marketing, whether it’s targeting predominantly men or women.
In fact, it’s a 1% difference, ironically, this 1% can, in fact, make ALL the difference.

The difference in how the brain works for men and women will affect how you target your audience; the terminology you use, your tone of voice and call to actions (CTA). When writing your marketing content for either social media, online ads, or website, remember to appeal to the senses of your audience to maximize engagement and encourage conversation.