Hi! I'm Amy. I can help you gain insight into the needs and goals of your target audience and put those insights into practice through design.

From definition to discovery to design, I'm passionate about getting to the root of the problem space. I light up every time I get to figure out how people are currently working within it, and it's fulfilling to transform all of those disparate factors and behaviors into meaningful insights and designs that bring real delight to real people.

Design should tell a persuasive, compelling story, and I believe designers should be able to communicate that story to everyone else on the team, whether by sketching, coding or (if necessary) smoke signals.

I'm most in my element when I'm working with details, organizing data so it makes sense.