The Fook Yuen brand originates from Kota Kinabalu, Sabah and its coffee shop business started on 19th November 1998 by two respectable men, namely Mr. Lo Kon Yu and Mr. Yong Yun Sin.

The elements that drive Fook Yuen business…

The name Fook Yuen as known to many, would literally mean ‘Source of Wealth’. This auspicious name was given by its founders and it was chosen as both of them aspire to earn more money. To achieve this dream, both of them started building up the business and worked very hard in order to make their bread’s taste, special and different from the other existing bakeries. Those days, at times, they could not even earn a single cent despite working industriously and diligently from dawn to night!!

NOW, they had achieved it!! And their current vision is to be the 1st SABAHAN brand to penetrate the rest of Malaysia inclusive of the international market!!!

Fook Yuen intends to achieve their vision through serving of Fook Yuen and beverages with exceptional quality at affordable prices to all customers, without exceptions, through the expansion of its business to all penetrable areas.

Both founders have 3 main objectives in operating the Fook Yuen business and these are:
• To have returning customers;
• To have customers returning happily; and
• To be a treasured F & B brand to all customers, from all walks of life.

Products & Services

Fook Yue’s road to success..

Fook Yuen offers a variety of food and beverages at its 4 outlets in Kota Kinabalu. Fook Yuen’s signature food and beverage that are consistently ordered by satisfied customers at all of its outlets is the Fook Yuen self-made bread which are baked fresh daily and served as “Roti Kahwin” and its special and tasty “Teh C” beverage.

Fook Yuen’s other famous food include their halal dim sums and their selections of yong tau foos (cooked fresh fish paste / minced chicken stuffed within a variety of vegetables, tofu and bean based food) which are served at its 3 halal outlets in Kota Kinabalu.

It has been popularized by its customers, locally and overseas, as THE place for ‘yum cha’ at any time of the day. It is also a place for you to have complete meals for breakfast, lunch or dinner. Many visitors to Sabah claims that visiting Sabah will not be complete without a ‘yum cha’ session at the Fook Yuen coffee shop.

As of January 2013, Fook Yuen was rated as top 10 out of 87 restaurant in the Malaysia Most Wanted Food online!

The Beginning of the Fook Yuen Brand

Fook Yuen’s diversification…

Fueled with the vision to expand the Fook Yuen business, the owners grouped their resources together and diversified into retailing business. They named the new Fook Yuen retail arm as ‘L&V Wares and Supplies’ and has opened its doors to the public since 11th December 2014.

This new retail arm, named after the two partners, Lo and Vui, offers varieties of goods from baking utensils to home wares to toys.

Both owners operate L&V with the same objectives as its core business arm and they are:
• To have returning customers;
• To have customers returning happily; and
• To be a treasured supplier to all customers, from all walks of life.

To allow more people the access to its goods, the owners have secured a shop for its 2nd L&V outlet, which will be opening soon in the Damai Plaza, Kota Kinabalu.

Pictorial views of the 1st L&V Wares and Supplies and the 2nd can be seen in pages 25 and 26 of this profile.

The Beginning of the Fook Yuen Brand

Their business philosophy is, good and affordable food is a necessity for all and Fook Yuen wants to be the one to fulfill this necessity to all, while maintaining good quality and hygienic practices in the food and beverages productions. To ensure quality and to maintain the good name of their brand, Fook Yuen’s bread and buns are made free of preservatives.

Both founders have adopted a new business tagline and it is ‘Fook Yuen, F&B for ALL’.

Fook Yuen has also implemented a quality policy at all its outlets and it is. ‘Serve FRESHLY produced F&B daily to attract more returning customers; practice good hygiene in the production of food & beverages; and serve ALL produced F&B daily to minimize wastage.’

The development and growth of Fook Yuen business…

The 1st outlet and also the catalyst for its popularity was the Fook Yuen coffee shop cum bakery at the Damai Plaza, Luyang (Damai) in Kota Kinabalu, Sabah. It started with a typical coffee ship design / set up i.e, with waitresses taking orders and cashiers collecting payments from each table. Now, it still maintains its typical set up through with an additional section for bakery sales.

Over the years, Fook Yuen has grown and expanded to include 5 other outlets within Kota Kinabalu city and Labuan. Kindly refer to Fook Yuen Outlets’ Pictures for the pictorial views of all its outlets in Kota Kinabalu. Realizing the demand for the supplied food and beverages for all outlets, Fook Yuen invested in a property in Makat Industrial Estate and turned it into its central production unit, producing and supplying majority of those items offered at all its commercial outlets.

As shown in the pictures, the 5 other outlets applied a more contemporary outlet layout design enhanced with self-service concept as compared with the Damai original outlet’s typical coffee shop set up with an additional section for bakery sales.

After getting JAKIM halal certification for two (2) of its modern-designed outlets in 2010, Fook Yuen was able to realize its objective of opening its doors to all Muslims customers which is in line with ‘Food & beverage for All ‘business tagline. With this in mind, Fook Yuen invested further into getting its central processing unit to be certified with MESTI and Halal. Upon successful application for the central unit, Fook Yuen will be able to renew its Halal certification for the existing 2 outlets and apply the same certification for all its other outlets.

Vision & Mission

Fook Yuen’s Statements & Codes of Business

Vision Statement: To be the first SABAHAN to penetrate its business into the international market.

Mission Statement: To serve Fook Yuen food and beverages with exceptional quality at affordable prices to all customers, without exceptions, through the franchising system.

Business objectives:
• To have returning customers;
• To have customers returning happily; and
• To be a treasured F & B brand and retail supplier to all customers, from all walks of life.

Business philosophy: Good and affordable food is a necessity for all and we want to be the one to fulfill this necessity to all.