The German magazine “Digit!” unveiled the winners of this years Photokina 2012 Star Award. With no surprise we can find the new Sony RX1 because of his “Unique” design and features. But there is also another quite controversy winner. The Hasselblad Lunar camera. The reason? It is a camera that goes beyond the Price-Features aspects of digital Photography and is made for an “exclusive” target (Source: Digit). Hmmm,If I would be rich I would go for that $37.000 Leica Titanium (Click here) instead don’t you think?

EPIC!
hahaha, seems like guys at photokina felt pity for Hassel. Though no doubt – it’ll be one of the first widely advertised “jewelery” ILC cameras, so kind of breakthrough – only issue is that it’s a breakthrough in a direction noone wants to see.

Yes, because it proves one thing: prices of higher-end DSLRs can vastly exceed manufacturing costs.

The same is probably true for the A99.

redfern

Why is there this assumption that software shouldn’t cost anything? Having worked in both software and hardware development, I can tell you that the costs to create both can often be equivalent, depending on the complexity of either one.

So why do we assume that we shouldn’t have to pay for a huge software upgrade? It must be the fact that we can’t download hardware and it’s tangible, so we perceive it actually has more value. Or maybe we’re all used to stealing software in some form, I guess, so the assumption is that it’s free?

Yes, $6k seems like an awful lot for firmware, but depending on the investment to create it weighed against how many buyers they expect for this market, it might be the right price.

All would be great if it’d have any real value, but it’s not as you try to describe. All Canon did was basically adding one function – people did similar stuff AT HOME for C 5D mk2 (although not 4k) – for free withouth any access to original source code. I seriously doubt that implementation of 1C firmware took more time then a free update for 1D-series (which included bug tracing, code changes, QA, creation of customer tools for updating, testing of them, and then providing download and hosting for customers).

Stephen Linhart

This is about European Tax Law. The C is taxed as a video camera. The X is taxed as a still camera.

Nope, it’s not. Not even close to tax difference. Besides – I have no idea why US or anywhere else in the world ppl should pay twice the price for tax that exists on just one continent. No idea how you came up with that.

Carlos

the iPhone uses a Sony Camera and its not a Sony Phone, Nikon uses a Sony Sensor and its not a Sony Camera, So Hasselblad will use a Sony Senor !!! and it will not be a Sony Camera I hope stupid people stop critiquing Hasselblad!!!! I hope Hasselblad teaches Sony how to make a Decent camera!!!!

Rooru S.

The problem with Hasselblad is, they charge a lot more, just for the exterior materials they use. The software, hardware, everything is the same thing as the Sony NEX-7.

And you just answered yourself. Apple, Nikon, all of them uses a COMPONENT, in this case, A SENSOR. That’s why people don’t have problem with them. Hasselblad instead, uses the WHOLE camera components and make modifications to the outside while charging a lot more.

And sadly for you, Hasselblad don’t need to teach Sony anything because Sony already knows how to do cameras, that’s why Hasselblad is using the WHOLE NEX-7 components to make their own rebranded NEX-7.

My personal photokina winner is the NEX-VG900 (the only new camera I’d consider to buy) – but other people have got other values…

george

everything a pig does not understand..a pig wil not eate.
think 99.99999 of all camera users never will make a film,
that anybody realy is willing to see, and so on. So why
are ther so many monosingular minbrainers out there?

be happy, that we have more manufacturers of cams ans not one..
funy is alwas the reaction, when something like bMC is coming..
and think most of you never heared something like PS x35…
not forget Hasselblad made cameras in a time others thought
about plastic rice cookers….
you have no creativity, no ideas and think a tini lense, a tiniy
cam will make that….no..
horrible if soembody isd born with 2,5 braincells…

not?

think a bit more even your i-phone has more intelligence…

Cliff

P.T. Barnam. (Barnam & Bailey Circus…..spelling?) Once said:

“There is always an ass for every seat”

It’s stuff like this that makes me think he was right.

LMAO!!…poor Hasselblad. We are having all this fun at their expense.

Andy

The hasselblad? What a farce.

What “exclusive” group are they targetting? Rich nobs who can’t be bothered reading up on a camera before buying?
This is dragging the hasselblad name through the mud IMO. Shameless attempt to make a quick buck.

Randy S.

Well seeing has Hasselblad is now owned by a venture capital company what do you expect?

Gabriel

The carbon fiber hood make all the difference from standard NEX7 with plastic hood :)

JamesL

This is 1990 all over again. Remember when land rover bought Acura Legends from Honda and turned them into big piles of crap, ah the “Sterling”

No reason why Sony couldn’t take a NEX-6 or 7 and put a really cool Carbon Fiber body on it… with Carbon Fiber lens hood. They could sell them as a $250 option over the regular model!!… I’d be tempted knowing how good the Carbon Fiber option is for notebook computers!!!…

Any idea if the iSeries A7 hardcase works with the A7Rii + GM70-200 F2.8 + 2x Tele? http://www.skbcases.com/music/products/proddetail.php?f=&id=860&o=&offset=&c=147&s=147 Looks like the picture shows the 70-200 F4??? Also interested in any other suggestions.

Ok so when i shoot i like to use jpeg and raw so i can transfer some of my photos to my phone and do Instagram and such. For the creative style i have always done nutural because I use Lightroom for all of my post processing. When I transfer the full sized jpegs to […]

I am wondering how many of you guys run a blog. Me and my wife started a travel/lifestyle blog and most of the photos are with my Sony A7R2. http://crepesandcameras.blogspot.co.uk/2016/12/co-incidentally-colombo.html Do subscribe, like/ share/comment.

I wanted to update the firmware of my a6300 from the original 1.00 to 1.10. So I downloaded the updater tool from Sony and ran it on my Windows 10 computer. I read public recommendations on a website (forgot which) and adhered to all instructions that the tool itself told me. The camera went into […]

Contact me! (Andrea)

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