Xiaomi heading to Southeast Asia market

Xiaomi is now ready to entering overseas market rather than in China, after this company hire Hugo Bara (ex-Google employyee) is now Xiaomi ready to open new office in Singapore. This statement is said by Xiaomi exec’s after they visit to Taiwan recently, the top Xiaomi executive are President of XiaoMi Li Bin, Vice President, Li Wanqiang and Vice President of XiaoMi Global, Hugo Barra.

Hugo Bara said : “Our strategy is always to do what our fans want and meet what they expect us to do. So when we enter a new country, we want them to have options. So like here in Taiwan, you can buy a phone either directly from us, pay full price, and choose any carrier you’d like to use. Or you can buy it with a subsidy. This is a good choice. Our philosophy for the rest of the world, including Southeast Asia, is exactly the same. In some countries, carriers act like they do in Taiwan. They’re in the business of selling phones and offering subsidies. In other countries they’re not. So our strategy will vary a little bit from country to country.”