Archive: “The Empty Bottle”

Client: IE Music / Archive

Hello Charlie were commissioned to direct, produce and edit the music promo for Archive’s single “The Empty Bottle”, taken from their album ‘Controlling Crowds’.

The promo was shot on location in the Greenwich foot tunnel and features the song’s lead vocalist Dave Penney. The promo was shot by DOP Joel Devlin using RED and a specially built rig that rotated the camera 360º, giving the spiralling sense of movement against Dave’s performance through the length of the tunnel.