A large CPG brand sought to leverage an integrated digital plan to increase customer acquisition and drive traffic from new customers.

Our Approach

We leveraged existing marketing channels and introduced new digital tactics to implement a new integrated media strategy. We then utilized a portfolio approach across our channels to optimize against overall KPI’s, and fluidly manage channel mix to allow most efficient use of individual channels. Consistent measurement was used across channels, to leverage learnings across channels and enable real time budget optimization to achieve goals.