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Alzheimer’s Fundraiser: The Brainathon

For years, the prevention of Alzheimer’s disease has been a moving target, with assumptions fueling a multitude of guesswork among practitioners and patients alike. But the past decade has been an awakening of sorts, and research has led to discovery of avenues to combat the disease. Exiger, the global regulatory and financial crime, risk, and compliance firm, sought out an innovative way to raise both the awareness of Alzheimer’s and funds to find a cure for the disease. In doing so, they partnered with Fit Brains. Fit Brains is an innovative brain training program from Rosetta Stone that helps users challenge their minds while playing progressively more difficult brain games. In joining forces with Exiger, we created a five-week fundraising event: The Brainathon. The result: over 35,000 raised for Alzheimer’s research in just five short weeks.

About the Brainathon

Exiger employees pledged to use the Fit Brains program five minutes a day, every day for the five-week period. Exiger then aimed to raise a dollar for every pledged minute of brain training. Fit Brains provided all employees with free memberships for the duration of the Brainathon, and all funds raised went to support various global Alzheimer’s organizations. Friends and families of the firm’s participations were also encouraged to play along and to donate. Prize incentives were set for certain goals eg. Most money raised, highest employee index score. Results: Leveraging the partnership and their unique concept, Exiger almost doubled their $18,000 goal. By creating a fundraiser to which all employees could contribute easily, and on their own schedules, Exiger was able to fully maximize its participation and outreach. Beyond the funds raised, a vital by-product of the Brainathon was awareness, both of Alzheimer’s disease and its’ global organizations, extending the fundraiser’s impact.

About Alzheimer’s

Alzheimer’s, the most common form of dementia, kills brain cells and interferes with cognitive abilities, emotions, behavior, and physical skills. It’s not a regular part of aging, but a progressively debilitating disease that ultimately leads to death. Every 66 seconds, someone in the United States is diagnosed with Alzheimer’s per the infographic below created by Exiger. It is the most expensive disease in America.

About Exiger

Exiger is a leading regulatory and financial crime, risk, and compliance firm (www.exiger.com). Exiger chose Fit Brains as a partner because of its reputable brand name, easy-to-use interface, multilingual capability, and fun, innovative brain games. Furthermore, as an international company with international offices, Exiger needed a global program. Of Fit Brains, Exiger said, “We chose Fit Brains as…a perfect partner in the international fight against Alzheimer’s disease.” Exiger’s fundraising efforts are chronicled at www.exiger.com/exiger-cares.

About Fit Brains

Fit Brains is a fun and challenging brain training program. It is a global, award-winning, personalized brain games app and online program that challenges you to perform at your best. Fit Brains has been ranked the #1 education app in over 90 countries, with a rating of 4.5/5 and over 18 million downloads. Fit Brains combines leading technology, world class research, and game trends to give you an exciting experience. It was designed by game experts and neuroscientists striving to make brain training accessible and affordable to all. The program challenges 6 key areas of your brain, including memory, focus, speed of thinking, logic and problem-solving, language, and visual-spatial recognition. Plus, it targets EQ, Emotional Intelligence, the ability to recognize and manage your own and other people’s emotions, in 4 key areas: self-control, self-awareness, social awareness and social skills. The program also automatically adapts to you based on your progress, and customizes training to give you the appropriate level of challenge along the way

Want to run your own Brainathon?

Exiger encourages other corporations and organizations to run or participate in a Brainathon to help increase awareness and fundraise for Alzheimer’s Disease. Please email Mark Baxter, General Manager of Fit Brains at Partners@Fitbrains.com to learn more. Together we can make a difference.

Learn more about the science of brain training with Fit Brains at www.fitbrains.com. Read the full brainathon case study here.

Nothing that you read herein should be regarded as medical or health advice. The study statistics are written by independent third parties and the publication of any such content by Exiger does not imply any affiliation between any third parties with Fit Brains or endorsement of Fit Brains products. Information and statements regarding brain training software such as Fit Brains have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any disease. If you require medical or other assistance, you should consult a health professional.

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