Before You Go Shopping for Clothes, You Need to Watch This Video

Margaret Mead was right on the money: Never doubt that a small group of thoughtful, committed citizens can change the world. In just over 24 months, the combined efforts of Greenpeace campaigners, activists, bloggers, and shoppers across the globe have resulted in unprecedented commitments from 18 major clothing companies who have pledged to eliminate toxic chemicals from their products and supply chains by 2020. The work is far from over, however. “Major brands are influenced by public perception and global action, and your role in putting this issue firmly on the agenda of global fashion brands and suppliers, and forcing them to respond with the urgency the situation demands has been critical in the Detox campaign’s ongoing success,” writes Ilze Smit, detox campaigner at Greenpeace International, in a blog post. “There is still a long way to go, but our successes so far prove that when we work together, big brands are forced to stand up and deliver.”

I am so excited about this. Its so great to see so many people paying attention to these issues now, I think the internet and social media has played a big role in getting this information out there. I started making eco-friendlier clothing in 2005 and it was a very different world then. Way less selection in fabrics and dyes to work with. I would love to see the big apparel companies make major changes! Way to go GreenPeace and thanks for sharing Ecouterre.