According to fashion designers, one of the most important colours of the coming season should be burgundy. Along with dozens of other shades of red it is already hitting the streets of Gran Canaria strongly and it is all over the plave. Both the locals and tourists are wearing it in different forms: on clothes, handbags and shoes. I don’t know why, but it’s usually the elderly people who chose the darker shades.
Interestingly, I didn’t see that many people wearing red when I was on short holidays in La Gomera – another of the Canary Islands. And what is it like in the rest of the world? Is red as omnipresent as in Gran Canaria?

George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for the Neural Mind & Society (cnms.berkeley.edu).