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The Boutique

In May 2006, Shie Clark set out to realize her dream of opening an online boutique, mixing designer clothing from indie labels to more well-known designers; by December 2013 she was ready to open the doors to her brick and mortar store in Honolulu. The unique selection and one-of-a-kind pieces at WE ARE ICONIC reflect latest trends in pieces you will be able to wear for years to come, from designers like Ace & Jig, Black Crane, and Jesse Kamm.

The Designer

Designer Ulla Johnson had somewhat of a bohemian upbringing. She was raised by two archaeologists and spent much of her childhood traveling. Her nomadic history helped to shape her design POV and in 2000, immediately after graduating from university, Ulla launched her first eponymous label. Since then the Ulla Johnson name has become synonymous with fine tailoring, detailed embroidery, natural fabrics and a careful focus on fit and form. Having launched its first shoe collection in the fall of 2013, the line now includes a full selection of products with an emphasis on artisanal craftsmanship and handmade processes.