This document is designed to act as a definitiveguideline for all stakeholders in the Axiom brandto refer to when utilising or applying the logo orbrand name.Closely following this document will enableconsistency and clarity in brand usage.Inappropriate utilisation of these guidelines mayresult in the deconstruction and confusion ofbrand messaging.

The logo has been created to convey a fresh,solid, established look that reflects thetechnological advances being made by thecompany.The logotype has been specially drawn todistance itself from the likelyhood of anothercompany using the same typeface, most of alla competitor. It is bold but relaxed with a lowercase “a”, creating a freindly but strong feel.The shape (3 moving lines) suggests developmentand dynamism through communications and asense of moving forward at pace.

The LogoIt’s creation and rationalle

To allow space for the logo to breathe and beeasily identified within any design, the minimumsafe area around the logo should be kept to theheight defined below.No shapes or other elements may intrude withinthis space.