Two variants of Voli Vodka will be available starting from May 2016 through retail outlets in the country. Proteus expects to generate around $100 million through the sales of Voli vodka.ET Bureau | March 17, 2016, 14:16 IST

Currently, Voli Vodka has national distribution and is available in all major markets throughout the United States.MUMBAI: US headquartered Proteus Trades and Commodities, a commodity and trade business firm, has launched Voli Vodka in India in partnership with Venezia Food and Beverages.

Endorsed by American rapper Pitbull, Voli Vodka was founded in 2008 and is a privately held premier spirits company with offices in Miami, Florida. Voli is a delicate blend of superior grade Beauce wheat and natural Gensac spring water that is five-times distilled and non-chill filtered.

Currently, Voli Vodka has national distribution and is available in all major markets throughout the United States.

"We view India is a dynamic market and one which has ample of opportunity yet to be explored. The launch of Voli Vodka is a start of a long term relation we are looking at establishing," Dorian Mullens, chairman, Proteus Trades and Commodities said in a press statement. " We at Proteus are looking forward to build stronger relationships which will help us amplify our footprint across industries across India," added Mullens.

Two variants of Voli Vodka will be available starting from May 2016 through retail outlets in the country. Proteus expects to generate around $100 million through the sales of Voli vodka in the next 24 months.

“Proteus has been a key player in the trade and commodity market in the US. I truly believe that having Proteus as a partner in India will only help us expand our offering in the India market and for the Indian consumers," Alok Tiwari, director, Venezia Food and Beverages, said in the statement.

Proteus will also be investing in India across few projects including one on sustainability. Proteus Trade and Commodities, is principally engaged in procuring, transporting and merchandising the sale of commodities around the world for the past 20 years. The four main categories of trading commodities for Proteus include Energy Technology and Products, Ferrous and Non Ferrous Metals, Agricultural Products and Manufacturing Services and Activities.

With multiple investments in the food and beverage industry in India, Venezia Food and Beverages manages a chain of Italian Restaurants - Macchiato Pizzeria Grill & Bar and the Indian restaurant Maati in key locations across India. The company started operations in India in 2013.