This isn't the first time that Amazon has put out branded items—it launched a line of diapers under the brand name "Element" which were recalled in January of last year for design flaws.

There's no word on price points or specific release dates for the brands yet, but if the news about brand names alone is already generating a buzz, we have no doubt that the excitement for the new products will only grow as more information becomes available.​

Watch this video to see why Amazon CEO Jeff Bezos sold 1M shares of his Amazon stock: