Why is my iDDNA® expensive?

It may seem expensive because of the one-size-fits-all commercial products on the market. But simply the genetic assessment – without interpretation! – has an average cost on the market from $999 to $3,000. My iDDNA® is an exclusive, premium service that covers every aspect of your well-being. Our services include testing, analysis, hand-crafted formulas, bespoke skincare; and 24/7, real-time, location-specific recommendations and updates that are personalized just for you. And we feel you're worth it!