Building a brand is all encompassing. It includes your product or service and also includes your brand image, why you do what you do, knowing who you serve and so much more. You will never look at branding and positioning the same way after you listen to the episode.

Marketing is a spectator sport, and Jim Joseph is one of the industry’s most engaging and informative branding experts. Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame ­ these are some of the accolades that Jim has amassed.

Jim is the Chief Integrated Marketing Officer and President of the Americas for Cohn & Wolfe; he is also an award-winning author of The Experience Effect and Out and About Dad.

Safety-Net WARRIOR

“Recognize people for who they are. Not who you want them to be.”- Jim Joseph

Highlights –

The difference between positioning and branding

The most important part of a great brand

Defining brand diversity

3 free ways to better understand your customer

2 techniques to make sure your brand doesn’t fall apart

Resources –

Grammarlyis an incredibly cheap service helps keep your grammar and spelling in check. There is a free version that everyone should have, and if you purchase a subscription, you’ll be blown away by what it will do for your writing.

Guest Contact –

Mentions –

Gifts –

Jim is generously offering his hardcover book “The Experience Effect” to the first six people who tweet him. Check out Creative Warriors Gifts Page where you can grab Jim’s offer as well as check out the free gifts from previous guests.

Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.