The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

While many of the trends included here and in Part 1 have been percolating for years now, their dramatic confluence in the Occupy events and other likeminded protest movements attempting to battle the status quo should rightfully be considered a market signal of big change for business. Will deep political change manifest from this emerging global culture shift? The optimist in me points to affirmation, and when that reality sets in, businesses that don’t evolve towards this type of value creation will find themselves behind the eight ball. But even if this powerful cultural moment doesn’t result in deep political change, those in the business community that want to stand the test of time in the face of this culture wave must stand up and join the movement, or lose out big.