Author: Nicholas Zartaloudis

A year ago I started cooperating with Knowcrunch, a company that offers high-level professional courses, as an instructor for Mobile Marketing in the Digital Marketing Diploma that is offered in the American College of Greece, Deree College. The latest session, DD5, I realised that the idea of Responsiveness and Mobile Friendly was not as clear as it […]

In late February I wrote a post about the Google removing ads from the right-hand side of search results, and the new strategy of the famous search engine that is going to affect both the UX of the search engine and the Google Adwords features. As of last week, the way Ads are shown in […]

So, you have decided, at last to monetise from the email list you manage to collect! First of all let me congratulate you for having such list! There are still businesses out there, that do not realise the potential such a list could give to their revenues! Secondly, you should not only base your strategy […]

We’ll continue to make tweaks – company says. Well, that is news! No, I am not going to say that I expected that, not that I liked that! You see, for all those years I base my Adwords strategy on the environment that Google set up and it was helpful. Now, I need to get […]

In wikipedia Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is defined a high level plan to achieve one or more goals under conditions of uncertainty. It is an art and at as art it also need talent to create a good strategy. What is more, in strategy you need to […]

Well! I am not impressed! For me Google is the company of innovation. Innovative ideas can be anything, from a search machine, to virtual reality games, to communication beyond todays norms. Why am I saying that? Well, just copy the following phrase and paste it in google search form: A long time ago in a […]