10. Schlitz

This ad is but another example of women being seen as prisoners of their own fragile emotions, completely incapable of doing anything without breaking down into fits of sobbing when confronted with the slightest of dilemmas. How can a woman bear to let her husband down- especially when cooking? If a woman cannot cook for her man then surely she’s completely useless. Lucky for the lady in the ad above, she has a very understanding husband who’s just as happy to have beer for dinner as food- a worrying sign of alcoholism if ever I saw one.