Gift Giving in Korea Drives Demand of Imported Meat

Sang Woo Park, Korea Country Manager, INCITE

11 Jun 2018

Domestically produced meat, although much more expensive than imported meat, has been a popular gift item in Korea for many years. Its is perceived to have a higher value than imported meat. However, with new regulations forbidding giving gifts with a value over KRW 100,000 to business acquaintances, the sales for lower priced, imported meat is now exceeding the sales of domestic meat for the first time.

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