The Podcasts That Are Pure Content Marketing

Not all podcasts are pure entertainment or education. Some are pure content marketing.

There is no denying it. With 46 million listeners, podcasts are definitely the next branded content. And there’s no shortage of podcasts about how to create the best branded content. So it should be no surprise there are podcasts you can classify as content marketing. Their sole purpose is to sell you something while tricking you into thinking you’re being entertained or learning something new.

Simply put, this is a podcast about specialty grocery store Trader Joe’s by some of Trader Joe’s biggest fans. Learn about new products, favorite products and discontinued products. Just don’t listen when you’re hungry.

Author Lisa Rabasca Roepe

Lisa Rabasca Roepe has been creating content for newspapers, magazines, online outlets, websites and social media for two decades. Her work has appeared in Fast Company, Yahoo, Fast Company, Daily Worth, Men's Journal and many other publications.