The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

It’s hard to distinguish between the fads of social media from the true giants with staying power these days, as niche communities connect and grow almost overnight. One of the lucky things for those who are looking for how to link build, is that we have access to great niche communities like Pinterest for free. There’s no need to...

Click the Twitter icon below to tweet the selection as a twote (tweet quote). For this week’s interview, I had the pleasure of speaking with Tim Ash the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. Tim is a highly-regarded presenter on topics related...

With over fifteen years of experience at an interactive agency and in financial services, Jeffrey has had the ability to work with Fortune 1000 clients throughout the years. Currently the CEO of Acendant, a holding services company headquartered in Phoenix, AZ, Jeffrey works to create, build, and enhance global internet and web based technology companies. Jeffery previously sat on...

It was a great disappointment to hear that Chris Anderson is taking a hiatus from his Long Tail blog. If you don’t know Chris, I should tell you that he’s written some great information on long tail search, and how it relates to the future of your business. To make a long story short, many are speculating that the...