Hasselblad just launched the first Medium Format Mirrorless Digital Camera On their 75th Birthday. Weighting just 725g, this new addition is a game Changer. Hasselblad confirmed that this camera and lenses are not made in the collaboration with Fuji ( I take this with a grain of salt), and mentioned that more products related to the X1D will be introduced in Photokina 2016.

Fuji and Sony are rumoured on working on a medium format mirrorless as well. although no rumours about laughing dates yet, I suppose we can see it in next Photokina 2016.

Here are the specifications:

50MP CMOS sensor

0.8x Crop

Weight: 725 gr.

Touchscreen with shortcuts

ISO up to 25,600

14 stops dynamic range

EVF

Dual SD card slots

Full HD at 25fps

WiFi and GPS

New line of XCD lenses with manual and AF (built-in shutter)

30mm XCD lens will be announced at Photokina in September

All current H lenses will work with an adapter

Shipping will start at the end of August/early September

Comes with a Billingham bag

The X1D camera and lenses design and production was all done by Hasselblad – Fuji was NOT involved (the X1D is not a re-batched camera)

The new XCD lenses are as good as the H lenses

You can see the photos below taken directly from the live streaming event today (screen shots on my iPad)