Privacy Policy

Privacy PolicyThe Innovative Diesel Performance Privacy Policy explains the security of important customer information. We created this Privacy Policy to help you understand how we collect Personal Information, what typesof Personal Information we collect, how we use it, the steps we take to safeguard it, and the choices you have regarding how it may be used and disclosed. This Privacy Policy addresses some typesof information, including some Personal Information, the various means of collecting such information, and the possible uses of such information that may not presently apply to one or more of theSites. We are nevertheless advising you about these matters because we want to maintain flexibility in offering additional features without having to revisit this Privacy Policy every time we revise theSites or offer new functions. No description of any type of information, means of collecting information, including Personal Information, or use of such information will obligate us to collect anyparticular information, make any particular use of any such information, or offer any particular functionality.

Collection of InformationWe collect personally identifiable information, like names, postal addresses, email addresses, etc., when voluntarily submitted by our visitors. The information you provide is used to fulfill your specific request. This information is only used to fulfill your specific request, unless you give us permission to use it in another manner, for example to add you to one of our mailing lists. We may also gather such Personal Information through your access to certain web pages or your accounts online, as well as your asking questions through our “Contact Us” link. Personal Information that we may collect about you through online interaction includes information that you input or provide to us such as your name, address, e-­‐mail address and other contact information, as well as bank information and other financial institution account numbers, billing address, vehicle identifier and Social Security numbers. We may also collect data resulting from your activity, such as transaction information and page view.

Cookie/Tracking TechnologyThe Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties. We use cookies as a convenience feature to save you time, to understand how our Site is used, and to improve the content and offerings on our Site. For example, we may use cookies to personalize your experience at our web pages or recall your specific information on subsequent visits (e.g., to recognize you by name when you return to our Site). We may also use cookies to offer you or inform you of products, programs or services and targeted advertising. You can opt to have your browser reject cookies.

Distribution of InformationWe may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

Your IP AddressLike most e-commerce websites, each time you visit our site, we may automatically collect your IP address and the web page from which you came. In order to administer and optimize the site for you and to diagnose potential issues with our site, we may use your IP address to help identify you and to gather broad demographic information about you. We may also supplement this information with site traffic information that is collected automatically when you visit our site, and with information acquired from our joint marketing partners, third parties and our affiliated companies.

E-mail AddressWe may use your e-mail address to provide customer service information or answer your questions and requests. We may also occasionally send you our e-mail updates, notifications or other information about our products and services or about the products and services of our affiliated companies. We may share your e-mail address with our affiliated companies to enable them to send you e-mails directly regarding their products and services, sales and other promotions. We include information in each commercial e-mail that allows you to opt out of receiving future communications.

Telephone ContactIf you provide us with your phone number, you may receive telephone contact from us for customer service purposes, and to assist us in responding to your requests and questions. We may retain this information for business and marketing purposes and to help us with future requests from you. We may occasionally use your phone number to contact you with updates or other promotional information about our products and services or those of our affiliated companies in which you may be interested. We may also make your Personal Information available to our affiliated companies to enable them to contact you directly with their promotional information, such as information about their products and services, sales and other promotions

Commitment to Data SecurityYour personally identifiable information is kept secure. Only authorized employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All e-mails and newsletters from this site allow you to opt out of further mailings.

Financial InformationBy engaging in any kind of activity on the Site that uses financial information, you consent to our using your financial information, or providing your financial information to our service providers and to such third parties as we determine is necessary, to process your transactions. These third parties may include banking institutions used to process these transactions. Any of these various third parties are authorized to use your financial information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control.

Changes to this Privacy PolicyWe reserve the right to change, modify or update this Privacy Policy at any time without notice. We indicate the date of the current Privacy Policy above, so you know when it was last updated. Continued use of this Site after any such revision or modification constitutes your acceptance of this Privacy Policy as so revised or modified. If we decide to change this Privacy Policy, we will post the changes on one or more Sites and/or other places we deem appropriate. BY USING THE SITE(S), YOU AGREE TO THIS CHANGE PROCEDURE.