Dataxu

VISUALISING PROGRAMATIC ADVERTISING

THE CLIENT

Dataxu is a software company, based in Boston that produces cloud-based software for marketing professionals and founded the OpenRTB consortium.

THE OBJECTIVE

Aquí was tasked to create Infographics along with a White Paper design for the market research done by Dataxu.

THE SOLUTION

As there are four different markets mentioned in the White Paper, we classified them with bright and engaging colours to bring the key points to life. The icons were bespoke and made specifically for the Infographic text.