Hailey Baldwin is the epitome of California cool in this new Guess campaign

Back in June, 19-year-old model Hailey Baldwin became the new face of Guess Jeans, reaching a peak milestone in her modeling career. Now that winter is approaching and the leaves of fall fashion are frosting over, Baldwin is featured in the new Guess campaign for the Guess Holiday Line. Even as she poses in soft, warm-colored cardigans for the new collection, Baldwin still rocks her long, blonde, tousled locks and a warm, yet aloof beach-babe stare that could be best classified as ~California Cool~.

Just because she’s a young woman who can maturely and comfortably talk about her past relationship with Justin Bieber, balance a blooming career in the fashion world (and most recently, the beauty industry), whose to say she’s not looking to catch some sweet waves?!

We imagine she keeps a pair of Ray-Bans on hand even when she’s curled up drinking cocoa, just in case the snow melts and she can get some longboarding in.

Her cool Cali vibes are fully at play when she casually wears fur AND leather in front of a sunlit meadow.