Why you must embrace modern technology when selling or renting out your property

Peter Greatorex, managing director of The Apartment Company explains how using the latest technology helps get the best results

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Bath Chronicle

15:28, 21 FEB 2018

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The Apartment Company employ live web chat, virtual tours and an online booking system

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“The Apartment Company, like many others, have had to embrace modern technologies alongside traditional methods, in order to create the best results for our sellers and landlords.

With the majority of people now searching for a property online, a website has become even more of a crucial marketing tool – far beyond just being a shop window.

For example, we now provide a 24/7 live web chat. This tool has been a huge success for our sellers, because we receive a lot of overseas interest. With so many different time zones, it’s vital we can capture a potential lead the moment they come onto our website, should we be fast asleep in our beds. Otherwise we risk losing their interest if they have to come back when we’re open again in the morning. A total of 52 percent of the visits to our website happen outside of office hours, so our clients have peace of mind that those potential opportunities are covered 365 days a year.

The same principle applies to our 360-degree virtual tours. For anybody who can’t travel to Bath, they can see what an apartment looks like inside and out from our website. We have sold to buyers based in Canada using this service.

Our ‘book a viewing’ option has also been a big hit with buyers and tenants. We have seen a sharp increase in our viewing stats as a result – they are up 47 percent when comparing 1st January to mid-February with the same period last year.

For those contemplating a sale or just curious, why not try out our free instant online valuation tool which can be found on our home page.”