Define your product listing ads competitors

If you’re an e-commerce retailer and you’ve already been using product listing ads, then you know how effective PLAs are for attracting the attention of shoppers.

Undoubtedly, you are not the only one using product listing ads for promoting your online store. Do you know whose product listing ads are pushing you out of search results and grabbing your potential sales? Now is the time to face off with your Google Shopping competition!

By evaluating your e-commerce rivals’ PLA strategies, you can fine-tune your own Google Shopping tactics and ensure that your income will grow!

Get insight into your PLA competitors’ product feeds

Unlike Google AdWords, which uses keywords to decide whether or not to show an ad, product listing ads manipulate product feeds (files containing details about promoted products). Your PLA competitor’s product feed is a closely guarded secret; and you may think it would be impossible to access this holy place.

However, you can definitely lift the veil from your competitors’ PLA secrets!

Keywords that prompt their product listing ads to appear in search results

PLAs that popped up for every keyword

PLAs’ rankings in SERPs

A promoted product’s title and price

And more!

Once you have peeped into your e-commerce rivals’ product feeds, you can enrich your own with profitable keywords, adjust your pricing, optimize your landing pages, and, as a result, get more revenue online!

See your competitors’ best-performing PLAs

Which of your competitors’ product listing ads is Google showing the most? What do these PLAs look like? If you have ever asked yourself these questions, then you have come to the right place!

In the SEMrush PLA Copies report, you will find copies of your competitors’ ads launched via Google Shopping. Each ad is followed by the number of keywords for which it appeared in Google Shopping results.

Therefore, you can define top performers among your competitors’ product listing ads, analyze their components in order to understand what Google likes the most, and use them for your own ads.

By using filters, you can sort data by Product Title or Product Price. You can also narrow your PLA search and focus your attention on ads that are the most relevant to your business.