The Company was founded in 1989 as S3 Incorporated, a PC graphics company. In 1999, S3 acquired Diamond Multimedia and moved into Internet appliances, broadband communications, home networking and audio solutions. In late 2000, the Company changed its name to SONICblue, transferred its chip assets to a joint venture with VIA, closed its graphics board business and re-positioned itself to be a leader in the emerging growth market of digital media appliances and services.