:: By Shaun Chatman :: The online gaming industry is booming, with 72 percent of American players logging on to get their fix in 2013. That figure has increased by 5 percent in just twelve months. There's a glut of websites designed...

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

Microsoft wrote today on its adCenter blog that budgeting improvements are on the way, a move it said was precipitated by recent user comments. The changes can be expected “in the coming days” and “will minimize the...

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine...

Microsoft made several noteworthy upgrades to its adCenter advertising platform this past weekend. In addition to a new interface, changes include: - Campaign Management : Advertisers now have the ability to pause and resume ads and...