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description

Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms in the industry. Focuses on the regulatory, legal, and managerial challenges facing Good when it sought to expand internationally and explores how these challenges were overcome. The launch of Global Connect in February 2005 enabled Good to expand without carrier permission, but the firm's future strategy faced many challenges, including relationships with its partners, the global giants in the communications and software industry.

learning objective:

To illustrate the challenges of globalization facing an entrepreneurial, high-technology wireless company and the benefits and risks of partner strategies to expand internationally.