It may seem difficult to believe, but today marks the 10th anniversary of Steve Jobs introducing the iPhone to the world for the very first time.

In what is potentially one of the most memorable moments in recent consumer technology history, the late Steve Jobs took to the stage on January 9, 2007, to unveil what would quickly become the cutting-edge of smartphone technology. To celebrate that moment, Apple has shared with the world an insight into just how revolutionary the device has been, and how much it has changed the landscape over the last decade.

Those who were around at the time will remember watching Macworld 2007 in San Francisco and seeing the iconic Steve Jobs introduce “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” The hardware and software combination, which was thought to be a solution that offered three products, all bundled into one device, was revolutionary at the time and has continued to change the smartphone landscape with every iteration. In fact, Apple has now touched lives all over the world through a staggering over one billion iPhones sold:

iPhone has enriched the lives of people around the world with over one billion units sold. It quickly grew into a revolutionary platform for hardware, software and services integration, and inspired new products, including iPad and Apple Watch, along with millions of apps that have become essential to people’s daily lives.

The exciting thing from both Apple’s and a consumer’s perspective is that Apple CEO, Tim Cook, definitely recognizes the impact that iPhone has had on the world, suggesting that the hardware is not just “an essential” part of customers’ lives, but has also declared that the journey is just beginning and that “thebest is yet to come.”

iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come. It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged.

The original device was actually introduced for sale on June 29th 2007, which means that we have a while yet before we celebrate the official release anniversary of the hardware. Where were you when Steve Jobs introduced the original device, and did you own it when it was launched?

Relive Steve Jobs keynote of the original iPhone unveiling from 1/9/07 below. It starts with “Every once in a while a revolutionary product comes along that changes everything.”