One of the most underutilized tools in the high ed web toolkit, interactive campus calendars have the potential to dramatically increase the ROI of current campus events, as well as engagement among current and prospective students. So what are the must have features? And how do you build it?

UCLA web programmer Joseph Maddela joins host Seth Odell in-studio to breakdown best practices, key features and the strategic differences between building in-house, utilizing an open source platform, or working with a third-party vendor. Thanks to our sponsorsOmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community.Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.