John Wiley & Sons

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ISBN-10: 111862047X

ISBN-13: 9781118620472

DDC: 303.3

Grade Level Range: 12th Grade +

224 Pages | eBook

Original Copyright 2013 | Published/Released June 2014

This publication's content originally published in print form: 2013

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About

Overview

Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively.

Table of Contents

Front Cover.Half Title Page.Title Page.Copyright Page.Dedication.Contents.Acknowledgments.1: Intentional Reality.2: Identity Convergence.3: Kim Kardashian’s Connectors.4: Your Self and Others.5: Your Trusted Self.6: Reactance Removed.7: The Science of When.8: Techniques.9: Preempting the Neon Sign.10: Is Less More?.11: Practice Deframing.12: You Can’t Beat Biology.13: Face Your jpeg.14: Compliance – Causing Questions.15: Direct the Traffic.16: Do I Understand?.17: The First Shall Be Last and the Last Shall Be First.18: More than the Message.19: When All Else Fails.20: Something Money Can’t Buy.21: Attention → Here.22: Imagined Ownership.23: Unique Frame Precludes “No”.24: The Contrastive Analysis.25: Give Them a Cup of Coffee.26: The $4,000,000 Bra.27: Mirror Neuron on the Wall ….28: Behavioral Gravity.29: If You Insist.30: Here’s the Message for That Mood.31: Behavioral Integration.32: Have Them Help You Help Them Change.33: The Second Right Answer.34: Hypothetically Speaking.35: Switching Labels.36: Listen for What They’re Not Saying.37: Role-Response-Projection.38: Let Them Direct the Traffic.39: Absorb Them into Your World.40: The Hidden Message.41: Psychic Power.42: Bond Quickly.43: Use a Post-It® Note.44: More Post-It® Magic.45: Seven New Body Language Tips.46: Triggering Feelings of Inclusion.47: Regret Reduction.48: “I Can’t Afford It.”.49: Put It on Paper.50: Choice Sequencing.51: Generate This Specific Sequence of Emotions.52: The Instant Drama Resolution Technique.53: Cause Them to Be Interrupted.54: Recapturing Attention.55: Decide Right Now.56: Generate an Irresistible Impulse.57: Take Them for a Walk.58: The Story and the Statistic.59: Understanding, and the Alternative.60: Give Them Meaning.A 10-Step Influence Template.Bibliography.About the Author.Index.