The Watchmen

And thus, Tim may have kicked off a shift from the intersection of technology and liberal arts to the intersection of technology and style. That’s not necessarily a bad thing, it’s just different.

-M.G. Siegler,“The Watchmen”, Five Hundred Words - Medium.com

Mr. Siegler’s post is one of the most level-headed discussions of the Apple event that I have read thus far, especially vis-á-vis my earlier post. Perhaps the true difference between the iPhone’s introduction by Steve Jobs and the Watch’s introduction by Tim Cook has more to do with the message itself 1 than it has to do with the products. I will give Apple this, though: they thought differently about the Watch than did any other smartwatch contender currently on the market.

The iPhone was a reinvention of the phone in its capabilities outside of the Phone application; the Watch is a reinvention of what a watch is capable of, while still remaining first and foremost a best-in-class watch, even if it is smart. ↩