’Tis the Season…to REFLECT

In the late 1970s, Sunland-Tujunga first saw wisdom to claiming “Gateway to the Angeles National Forest®” as its brand. Our historical records also show a long line of volunteers who tried to make a difference for the better, either as individuals or by forming committees and councils and a variety of organizations. The Sunland- Tujunga Community Marketing Initiative (STCMI) that is currently spearheading the branding initiative and whose mission is to market, promote, and publicize all that Sunland-Tujunga is and has to offer is not the first of its kind. As a matter of fact, throughout our history, we’ve been able to tackle issues with volunteers coming together for a variety of reasons. Here are just a few of our groups from days gone by:
• 1957 – Sunland-Tujunga Public Relations Council
• 1969 – Sunland-Tujunga “Big T” Beautification Association
• 1974 – Sunland-Tujunga Improvement Committee
• 1986 – Commerce Avenue Business Association
• 1989 – Sunland-Tujunga Association of Residents
Cleaning up the wash, getting rid of graffiti, reviving Commerce Avenue, publicizing Sunland-Tujunga…each organization had its mission, and none of it is new.
And none of what we want is new either. Our wishes for the kind of Sunland-Tujunga we all want to see is the same today as it has been for more than half a century.
Unfortunately, while so many of us continue to try, of a total populationof nearly 60,000, it’s too few. And so, even when organizations and efforts are started, each one loses steam OR, sadly,seems to find itself fighting ag ainst another in a state of “either/or” instead of “all together.”
To get us to where we want to be, there’s A LOT to do. And we can no longer be okay with being “slikers” (people who sit behind their computers, ‘liking’ efforts as a show of support but not doing anything to actually support) OR with being “trolls” (people who sit behind their computers, bashing and disagreeing with efforts but not doing anything positive or proactive as an alternative).

Every volunteer organization in Sunland-Tujunga needs people.
We invite you to join one.