Mr Electric

Brief

When Mr Electric needed new photography for the first phase of their national rebrand in 2018, Dwyer Marketing group reached out to Idenna as a trusted Cornish creative agency with a reputation for fantastic photography. A national company connecting customers with electricians, Mr Electric’s Cornwall franchise was the first location to transition to the new look.

The Plot

The aim was to provide a range of images that would introduce and showcase the new staff, new uniforms, new kit and new vans – all for presentation on the company’s – you guessed it – new website. Taking this brief, our photographers carefully sourced locations across Cornwall, staging Mr Electric’s electricians in a range of coastal and urban locations, to reflect the company’s coverage and show their expertise in both commercial and domestic settings. Throughout, the new branding and employees were foregrounded to align Mr Electric’s new style with the image of a local, friendly expert.

What happened next?

With a very quick turnaround, both Dwyer and Mr. Electric were delighted with the photographs, which have already been used in an industry presentation of their website and on social media.