MBA Specializations

LUXURY BRAND MANAGEMENT • PARIS (FRANCE)COURSES IN FRENCHLuxury brand management has become increasingly complex over time, though it remains an extremely promising economic sector. This profession is looking for recent graduates, who are attracted by this demanding universe, where know-how and people-oriented skills are key components to success. The Luxury Brand Management specialization trains future managers who will be ready to take over complete departments, who will be in charge of unprecedented services, exclusive products and profitable markets for key accounts and the privileged clients of the Hospitality Industry. Bearing this in mind, the program addresses present and future trends taking into account the study of international management strategies.

REVENUE MANAGEMENT • LYON (FRANCE)COURSES IN FRENCHRevenue Management and strategies included in this field are very important in hospitality and tourism industry. The goal is to optimize turnover and profitability by working on different leverage effects, which require strategy and tactical skills. Revenue Managers must have extensive knowledge of the market, client segments, the hotel’s marketing mix, distribution, as well as being extremely proactive.

EVENTS MANAGEMENT • NIMES (FRANCE)COURSES IN FRENCH AND IN ENGLISHThe Events Management specialization targets students who are extremely motivated by communication and marketing, who are able to demonstrate not only creativity but also discipline in managing a team.When choosing this specialization, they will be able to schedule, organize, lead and manage all activities linked to special events, however small or large they may be.They will acquire knowledge in management, finance, marketing and human resources in order to analyze and propose a product that is perfectly in line with the event taking place.

INTERNATIONAL WINE & SPIRITS MANAGEMENT • BORDEAUX (FRANCE)COURSES IN ENGLISHThe International Wine & Spirits Management specialization targets students aiming to work in senior management in hotels and gourmet restaurants, where a great wine list can really make a difference, as well as those who want make a career in wine and spirits field, and also those who want to improve their knowledge for personal reasons.This specialization is based around 4 axes:• Technical knowledge of wine and spirits• Wine-related management activities• Strong relationships with the profession• High level research experts and professional instructors.

SALES & E-MARKETING MANAGEMENT • BRUSSELS (BELGIUM)COURSES IN ENGLISHIn the past ten years, changes in new technologies have impacted consumers’ purchasing habits as well as the way they see brands. The hospitality and tourism fields are no exception to this rule and hotel and tourism managers have to take another look at their marketing strategies, brand name targets and distribution of their products and services through today’s new medias. This specialization allows students to pinpoint and adapt to current trends, to anticipate new ones using different themes: e-marketing, negotiations and promotional announcements, new media management and social networking... applied not only to the hospitality industry but also to tourism.

ENTREPRENEURIAL MANAGEMENT • MARRAKESH (MOROCCO)COURSES IN FRENCH AND IN ENGLISHThe Entrepreneurial Management specialization trains professionals who understand issues linked to the entrepreneurial spirit in the Tourism and Hospitality field, who make the right decisions to ensure their competitive advantage in the marketplace.It includes the concept of corporate environment, identification of opportunities to be taken and threats to be avoided. It teaches how to spot strong points in a company that must be consolidated as well as weak points that must be improved, how to detect the right solutions to weather an economic storm or a slump in activity. It teaches students how to manage a team that will get the required work done within a given deadline, how to create, launch or take over an activity in the Hospitality Industry.

AMERICAN HOSPITALITY MANAGEMENT AND INTERNATIONAL BUSINESS • LOS ANGELES (USA)COURSES IN ENGLISHThe American Hospitality Management and International Business specialization teaches students the Anglo-Saxon management methods that are driven by results and understanding of new technologies. It gives them the tools that are required for a career as an international leader in the Hospitality industry anywhere in the world. This program was designed in a way that allows students to think out-of-the-box and become decision-makers: leadership and entrepreneurship, business management, strategic marketing, new trends in the Hospitality industry, etc.

RESORT MANAGEMENT • MAURITIUSCOURSES IN FRENCH AND IN ENGLISHThe Resort Management specialization targets students aiming to work as senior executives in the international hospitality industry to work in companies that include, outside of traditional hotels and restaurants: spas, golf courses, leisure activities, theme parks, etc.Managing a resort means understanding and controlling a highly complex organization whose constraints are often heightened by its location (in a desert, a savanna, on an island, in the heart of a big city, etc.). This specialization teaches students to understand operational, financial and strategic logic pertaining to each type of entity. They will be required to work in a “hands-on” way for marketing or human resource missions with professional partners.

INTERNATIONAL HOSPITALITY FINANCIAL MANAGEMENT • MARTIGNY (SWITZERLAND)COURSES IN ENGLISHNevermind the size of the organization, success lies in excellent financial management. Join us and learn how to analyze financial reports, pin-point opportunities, validate investment needs, anticipate future commitments, and find and negotiate sources of funding. Our lecturers are real life professionals (all well known and respected in their fields). Our lecturers will train you to do entrepreneurial work, as well as analyze and manage detailed financial documents. They will also teach you how to find sources and ways to negotiate funding for investment projects. At the end of the semester, you will be able to understand the impact these elements will have on corporate development.

ECOTOURISM MANAGEMENT • MADAGASCARCOURSES IN FRENCHIn the past few years, the entire world, as well as of course the tourism industry, has become aware of the importance of sustainable development. In this context, the Ecotourism specialization aims to train executives who are able to manage or carry out a touristic project which complies with sustainable development principles as well as ecological, economic and social stakes. This specialization aims to give students the theoretical tools required to create, manage or develop an ecotourism hotel or facility, and includes immersion in Madagascar’s many different ecotourism sites which present biodiversity and geodiversity.