With 20 local offices we operate in more than 22 countries and serve our clients around the globe via our local members.

Ebeltoft UK - Pragma Consulting

City: London Contact: Nick Ashcroft

Pragma is the leading UK consultancy specialising in retail strategy and operations. Established over 25 years, we have completed more than 1,100 projects for clients which have helped them to make better investment decisions, improve retail operations and grow sales and profits. Our key focus is on having a deep understanding of consumers’ buying patterns, derived from our own extensive primary research studies, which we combine with detailed trading and market analysis. We blend this with our extensive front-line retail operational experience to create pragmatic and actionable strategies which help our clients progress profitably. Our experience includes all areas of retail including: fashion, accessories, luxury goods, housewares, food, restaurants, financial services, personal and health services, automotive, leisure and travel). We work across all channels: stores, concessions, online, wholesaling, export.

Services

We have a team of 30 consultants, researchers and analysts which work across our three principal divisions:

-Retail Strategy & Operations: working with retailers to improve their sales and profits by better understanding of the customer/retailer interface. This includes brand development, customer profiling and shopper journey mapping, range planning, store development and location planning, customer communications (online and offline)

-Investor Services: working with banks and financial investors to evaluate the likely success of their investments in retail and consumer business. This includes: commercial due diligence, brand equity research, business plan and operational effectiveness evaluation.