Sales Projections

As your business gets off the ground, your next task will be to start projecting future sales. In this section we will go through some of the main considerations you should take when doing this.

Use past results as a guide: obviously you are not expected to predict the future so your past sales will act as a guide for any future projects.

Look for drivers: where do most of your sales come from? Through what platform? Understanding what drives your sales will enable you to envisage future changes.

Be aware of external changes: your business and products do not exist in a vacuum. It is important to be aware of any external changes that take place that could affect the sales of your product. This includes the state of the economy, changes in trends and tastes and, of course, seasonality.

(Berry, 2018)

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