Dixons opens new concept travel store at Heathrow

The 2,196 square foot store in the newly expanded section of the lounge introduces a number of new concepts and digital features for a Dixons Travel store.

These include dedicated departure screens, spaces to demonstrate the latest in home, health and sports SMART technology, and a 50 metre digital signage line along the entire internal store perimeter highlighting tailored offers and explaining the latest tech benefits.The store also stocks improved ranges.Ben Crowley, head of retail technology for Heathrow, said; “As part of a wider plan to revitalise the Terminal 3 experience we have worked with Dixons to create a world leading technology store which will surprise and delight our passengers. Every aspect has been meticulous designed, bringing together cutting-edge design and technology under one roof.”