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World of Warcraft subscription numbers drop another 8%

In revealing the repurchase of its shares from Vivendi last night, publisher Activision announced that subscription numbers for World of Warcraft continued to decline, dropping from 8.3 million in Q1 to 7.7 million in Q2.

In revealing the repurchase of its shares from Vivendi last night, publisher Activision announced that subscription numbers for World of Warcraft continued to decline, dropping from 8.3 million in Q1 to 7.7 million in Q2.

The numbers represent almost a two million decline in users since the end of last fiscal year. To counteract the decline, Blizzard's CEO Mike Morhaime had said the company would be pushing out more frequent content updates to keep users engaged, but the effort appears to falling short.

Activision should address the decline as part of its regular earnings call next week.

John Keefer

Contributing Editor

John Keefer is a curmudgeon that has been in journalism for 35 years, the last 16 in the video games industry. He loves real-time strategy games and prefers old-school Total Annihilation to StarCraft. He also loves isometric RPGs, and has been addicted to World of Warcraft for more than 10 years. He sucks at shooters and multiplayer and is purely a PC guy. And being a former member of Shack, he also likes Chatty. Go figure.