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“They were only a tenner - bargain! - and a size 16. I'm normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I'd try them on. It did not go well.

“As I'm sure you're aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).

“I am not overweight (not that that should matter) and although I'm 5 foot 11 my body is pretty average shape-wise.

“It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?”

RUTH CLEMENS FACEBOOK

Ruth took a photo in the changing room after failing to fit into their largest size

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She finished: “You might recognise the top I'm wearing - it's one of yours and it's a size Medium. Sort it out would you.”

The post has attracted over 72,000 likes and 9,5000 shares.

Users have been left shocked by the image. One wrote: “Unbelievable!!! It comes as no shock that many people including children/teens have low self esteem when it comes to their body.”

Another said: “This so rdiculously true!! I am typically a size 12 and some of the size 16 clothing didn't even fit me. I am never shopping there again because I will not be made to feel bigger than what I am!”

H&M responded to the Facebook post, writing: “Hi Ruth, thank you so much for your feedback. We are sorry to hear about your experience in store recently.

"We always want our customers to have an enjoyable time when shopping in store and to leave feeling confident in themselves.

“At H&M we make clothing for all our stores around the world, so the sizing can vary depending on the style, cut and fabric. We value all feedback and will take on board the points you and other customers have raised.”

This story comes after a woman was left shocked by what Starbucks staff wrote on her cup.