Smaller deal than NYT’s making it out to be: this is a dedicated portal, much like your ISP homepage. How much of content do you consume that way? Most users go their own way, and in-flight users will too.

— Rafat Ali

Share

Tweet

Share

Post

Send

Norwegian Air Shuttle, one of the biggest airlines in Scandinavia, and Ink, which provides magazines for about 30 carriers worldwide, plan to introduce Wi-Fi based in-flight entertainment system by next year, among the first such efforts.

Using the carrier’s free Wi-Fi service (which is a rarity, most charge), passengers will have access to a range of content, including music, video and travel articles from the carrier’s in-flight magazine, on their digital devices. The service will operate from a dedicated online portal through carrier’s Wi-Fi service, which is available on 80 percent of Norwegian’s fleet of 68 planes.