Frank: Yes! Exactly. The question I have to ask myself (and Eppy and Bret and anyone else who feels like it) is: pursue this new audience, taking on all of the many challenges that'll include, or not? It shows every sign of being very difficult, and no sign of being rewarding enough to warrant it. But yet...

Julia, Tim and others: Remember that price was the last put-off, not the first. The people who balked at the price had already been drawn in by both the promise of "scary games" and our explanations and demos. They were holding the books in their hands, thinking about whether to buy them, and they asked us how much. They were exactly the people that price would make a difference to.