With increased competition in the market, audiences demanding more relevant and topical content than ever before and engagement increasingly difficult to achieve, research is now at the heart of all good publishing strategies. Clarissa Moughrabi, head of research at Axel Springer in Germany explains how her team supports the business’s product teams as well as its wider strategy.

MPA – The Association of Magazine Media (MPA) announced the release of its 2019 Magazine Media Factbook. Since 1985, MPA has been compiling and packaging facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the 2019 edition has over 100 pages of current information that articulate how magazine media is unique and its effectiveness compared to other media.

Hearst UK has commissioned a comprehensive piece of research with Theobalds Road, on the power of positivity. According to the research, people with a positive outlook on life are much more open minded and purposeful, and much more receptive to commercial messages. Thus, making them a key audience for advertisers.

Grazia has launched The Game Changers 2.0, a large scale piece of research using focus groups and a quantitative survey of 576 women in the UK. The research sheds new light on the lives and behaviours of women who, after enduring seismic changes in political and economic spheres of late, are empowered into action to drive their own definition of happiness.

Bloomberg Media’s innovation department, BHIVE, recently revealed the results of a study into the habits of different types of news consumers. Here, we talk to Karen Johnson, head of design research for BHIVE at Bloomberg Media, about the research.

A UK collaboration between Dennis, Immediate, Bauer and Haymarket has picked up the top award at the 2018 FIPP Insight Awards presented at FIPP Insider London on 12 December 2018. Gold award winners included Sanoma Media Netherlands, MPA - the US Association of Magazine Media and Magnetic, UK.

If you are a rising star in global media or have ground-breaking media research deserving of accolades, then this is your chance with FIPP and UPM’s Rising Stars Awards and FIPP Insight Awards. Entries for the 2018 edition of both awards are now open and the new deadline is Friday 9 November.