If you come across the message, “error establishing database connection” when loading your WordPress website, there could be several underlying causes. Some of the different reasons include a crashed database due to low memory, incorrect database login details, or errors with the database tables. There are even more reasons why this error can be caused.

The database is at the core of any WordPress site. MySQL stores all the key information related to your site. So whenever someone visits your site, a request is sent to the MySQL database to furnish the required information. The information is then presented on the visitor’s browser. But if there is any problem during this connection, it can result in the ‘error establishing a database connection’ message.

This guide helps you fix this error based on the underlying cause.

Common Causes

Some of the common causes of the ‘error establishing a database connection’ message in WP include the following:

Incorrect Database Login Info: This can be caused due to typo mistakes, additional spaces, or incorrect quotes. When changes are made to the login details, it can block your WordPress site from getting access to the database.

Corrupt WP Database: Issues like poorly developed plugins, themes, and add-ons can corrupt your database. Even interruptions during data transfer can cause the error.

Server Unavailable: The error can also occur when the server housing your data has any issues. It can become unavailable due to several reasons including high traffic surge.

So how can you fix this WordPress error? If you are having the error message due to the above-mentioned reasons, you should be able to address it using the following steps.

WordPress Site & Database Backup

Make sure to start by taking backup up your WordPress site and database. In fact, it is important that you take WP backups on a regular basis. If this error has been caused by a database corruption, it is also likely that there may be some errors in the database. Before you begin the below-mentioned steps, make sure a fresh backup is maintained separately.

1. Incorrect Database Login Details

The database connection details are saved on the server in the file wp-config.php. when you move your WP install between different hosts or servers, it may be required to update these details.

Search for the wp-config.php file in the WordPress root directory

Open this file

Check the following information in the file to ensure that they are correct as per your records:

define(‘DB_NAME’, ‘database_name’);

define(‘DB_USER’, ‘database_username’);

define(‘DB_PASSWORD’, ‘database_password’);

if you notice any incorrect information, make the changes and save the file.

You will be required to furnish a password

Run the following command while adding the right details from the config file: mysqlshow -u database_username –p

Enter the password and if you get the message ‘access denied error’, it means that the username/password are incorrect

If the username/password are correct, you will get an output

Check the output to ensure that one database matches with your WP config file

If it matches, it means that there the ‘error establishing a database connection’ has not been caused due to an incorrect wp-config.php file. You can find more detailed information on this error in this 000Webhost blog post.

2. Corrupt Database

The next step is to ascertain whether the WordPress error has been caused due to corrupt database.

Open wp-admin

Open yoursite.com

If both these attempts result in the ‘error establishing a database connection’, it means that there may be no issues with the database. However, if you do come across this error, you should check the database for errors. It is quite simple to fix a corrupt WP database.

Locate the file, wp-config.php from the root directory using the following steps

Log into your cPanel

Access the File Manager

Open WordPress root folder

The wp-config.php file is located in this folder.

Open the file in ‘editing’ mode

Right click on the file and click on ‘code editor’

Add this code to the bottom of the file: define ( ‘WP_ALLOW_REPAIR’ , true);

Click on save and close the file

This code lets you to repair the WP database without the need for logging manually into phpMyAdmin.

Open the following: yoursite.com/wp-admin/maint/repair.php

Click on ‘repair database’ or ‘repair and optimize database’

An automatic process will take place on the screen to fix the WordPress database.

3. Server Unavailable

If you tried the above-mentioned steps and are still facing the error establishing a database connection in WordPress, the issue could be linked with the host server. If you think this is the underlying cause, you should get in contact with your host. It may be because the server resources are unable to handle the surge in traffic, if you are using a shared hosting service.

A quality web host will take the appropriate steps to ensure that uptime doesn’t get affected. If the host is unable to fix the problem, you should consider moving over to some other host.

If the error establishing a database connection is caused due to traffic surges, you can take some alternative steps too. Install a high quality caching plugin. It should help save pages and posts as static files, thus reducing the stress on the server. However, if the issue is caused from the host side, you should let them find and fix it.

Conclusion

You can also fix the error establishing a database connection in WordPress error by restoring your site from a backup. For more details on the steps involved in this process, it is recommended to check this amazing blog post on 000Webhost. As already mentioned, all WordPress site owners should take regular backups of their website and database. This will keep you safe in case of any kind of error. This database connection error may sound to be something complicated, but you can fix it by following the above-mentioned simple steps. And it doesn’t take you more than a few minutes to address it.

Every morning I spend half an hour reviewing motivation videos on YouTube. These helps put me in the right frame of mind for figuring out what needs to get done, how to get those things done, and get them done in a way that makes me feel fulfilled. While this isn’t always easy – particularly when I wake up immediately craving an Old Fashioned—as was my ritual some-odd years ago–, it is doable.

However, operating that business sober is, I think, possible only because I’ve memorised six monumental quotes from some of the wisest, business-extraordinaire of our history. (There is more than six, of course. There are literally hundreds of quotes I’ve picked up over the years. But these six special nuggets have stuck with me through thick and thin.) Like it or not: quotes are our life-blood. Made all the sweeter when they’re said from people whose products (and visions) we trust.

Andrew Carnegie

“And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.”
Say whatever you want, when it comes to the survival of the fittest, there is nothing like business to stage the proving ground of your workers to show you what they’re worth. (If you can’t trust a self-made steel tycoon worth $475M at the time of his death, who can you trust?)

Zig Ziglar

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
These five principles are crucial towards understanding all the possible reasons why a customer/client will say no to you. These five basic obstacles outlined by Ziggy explain five core elements of human nature. Understand those elements, and create solutions for those elements, and you have a winning formula for your sales team.

Jack Welch

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

There is no better way for creating, and articulating your vision in business than being clear about what you want from life. Some of these quotes about recovery provide the necessary clarity we need for remembering just how to bring that vision to life.

B.C. Forbes

“If you don’t drive your business, you will be driven out of business.”

You know who Forbes is. Creator and owner of Forbes magazine – one of the leading magazines when it comes to business. (Next to Entrepreneur Magazine and Inc.) We have got to fuel our engines up so we set ourselves on fire more often. How often do you find yourself tired of your job (and career)? Does what you once loved doing remind you of dragging a mule around all day? Find what gives you the spark in your business and go after it. Your livelihood depends on it.

Earl Nightingale

“Executive ability is deciding quickly and getting somebody else to do the work.”

There is no one alive (that I know) who can argue with this point: making decisions quickly leads to increased productivity and profit. It is an ingrained talent being able to make on-the-fly decisions after chewing through all available information in seconds. Executives who excel at this skill rightly deserve their titles (and paycheque.)

Steve Jobs

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
If you can’t heed Mr. Jobs advice about innovation, whose word can you follow? It is imperative, in life and business, to realise that we make mistakes. From Warren Buffett to Mahatma Gandhi. It’s those who own up to those mistakes that make a difference.

Conclusion

Like it or not, we have businesses to run. Otherwise, the bills don’t get paid, my employees aren’t paid, and my family starves. You and I both know that turning to substances isn’t good for business – or our livelihood. Still, the struggle to keep away from the junk is real. These legendary business owners had no choice but to accept sobriety in order to become the stuff of history.

There was very little media coverage, but the 2018 Winter Olympics was the victim of cyberattacks on many different levels. The news of cyberattacks leading up to and during the Winter Olympic Games in PyeongChang highlight the multifaceted risk of today’s digital world, we talk to Tom Kelly of MyIDCare.com about the incidents. Kelly is a leading authority on cyber security.

Talking Points from the interview include::

International events on this scale will inevitably draw security issues, but in today’s climate, cyberattacks are becoming more and more common.

The threat is multifaceted: travelers may experience low-level disruption, digital “pickpocketing” that targets transactions on mobile or other forms of stolen personal information. This type of attack can be warded off – in addition to general awareness – by following basic digital etiquette such as changing passwords, avoiding transactions incorporating personal information on insecure venues and not clicking on messages from unknown sources.

Vendors attending have already been targeted in phishing through malware sent via email that infiltrated devices when opened. This affected both vendors and athletes. We saw similar phishing instances occur during the Summer Games in Rio in 2016. Organizations need to offer guidelines for online best practices for staff traveling abroad, as should the IOC.

As we saw during the opening ceremony, larger scale attacks have been launched to disrupt the proceedings, and while the origins are as of yet unnamed, attacks like this raises questions that factor into how government and international-facing organizations make policy and travel decisions. This is an area that industry and government will need to work together to solve, as it will be an ongoing conversation.

Whether you’re new to the startup world or have a few employees and steady revenue under your belt, you’re no stranger to the concept of workplace culture. Even remote companies have unique ways of building culture and encouraging employee interaction and involvement. Workplace culture helps bring out the best in employees, and today’s businesses are striving to cultivate the best possible workplace environments.

To contribute to their own workplace cultures, countless CEOs and managers cite an “open door policy.” There are different ways of incorporating an open-door policy: for some, it’s merely a standard voiced and written understanding that the head of the organization is always available for communication. But when taken literally, it takes this premise to a new level.

Demonstrates Leadership

CEOs around the world are incorporating an open door policy in their offices and overall workplace culture. When Charles Phillips took the helms at Inform, he built a new door-less headquarters office. A monitor that occupies an entire wall plays the corporate music playlist, which employees can add to. Any employee is welcome to step into the office for a visit.

On the other hand, WordPress creator Matt Mullenweg doesn’t believe that you necessarily need an office at all, choosing to eliminate all doors that are barriers to autonomy and the work-life balance. In an interview with Inc. magazine, he explained how his 400-person team, spread around across more than 30 countries, uses a blogging platform to communicate openly and consistently, and rarely resorts to email.

Creates A Communication Funnel

The primary purpose of an open-door policy is to encourage communication among your staff. With an open door, it shows that you’re serious about your “open door policy.” This eliminates the stress that may arise from clearly defined boundaries of the traditional “chain of command.” This way, any feedback or issues an employee might have would easily be open discussion for a conversation. Of course, most employees would email their manager to shed light on serious topics, but an open door (or no door) makes that manager or CEO feel much more approachable and susceptible to listening to what they have to say.

Builds Trust

An open-door policy develops trust. Everything is out in the open, and the person in charge has nothing to hide. Like other employees in the area, all conversation is in earshot. For personal or confidential business matters, there’s always the conference room or alloted phone booth rooms. By building trust, you strengthen your organization.

When people in a business environment trust one another, they spend less time speculating over office politics and debating hierarchy responsibilities, roles, and relationships. The burden of this is alleviated when there’s a certain level of transparency, making people feel comfortable in their seats and trustworthy of their neighbor and manager.

Creates An Inviting Environment

When your door is open to your staff, it creates an inviting environment and builds an openness. This demonstrates that the manager truly wants to be involved in the daily goings-on of the office and cares about fostering relationships with their employees.

Gary Vaynerchuk, CEO of VaynerMedia, published an article on LinkedIn describing the importance of an open-door policy in his organization and how it creates an inviting environment and makes it easier to solve problems. He said, “The reason I lead with an open door is it is imperative to my success. If I don’t hear from every employee or the one’s that have something to say, then I don’t have a pulse on the way my company works. Whether it’s positive or negative, I need to know.”

Increases Employee Engagement

When communication comes easier, so does engagement. Offices with open door policies tend to have more informal conversations that not only boost company morale, but help get things done quicker. Managers who keep their doors closed too often will quickly discover that they’re out of tune with with their staff, and that decrease in involvement hinders internal engagement.

Closed doors can also thwart creativity and quick progress. For example, if a member of your staff has a quick question or idea, they’re able to convey it faster when they can stop by your desk. This allows you to have more face-to-face interaction. Even in urgent situations, employees are often hesitant to knock on the door. Keep this in mind as you design your office layout.

What Are Stock Message Boards

As the name suggests, Stock Message Boards are message boards that cater to news, opportunities and other similar activities happening in the stock market. Since we are living in the online era, more person to person interactions take place over online message boards.

The concept remains, however, the preferred method of communicating is now online. Users can select the topics they want to discuss and look for and post about them. The Stock Message Boards should be your go-to domains if you have an interest in the Stock Market and want to gain current and firsthand knowledge about it.

Investment Advice

Several Stock Message Boards exist where investors are able to socialize and discuss the market activities as well as relax. Investors Hangout is one such website. Investors post their opinions regarding any opportunities that they come across.

Investors also post about specific stocks, analyzing their performances and helping their colleagues with decisions. There is a wide array of topics being discussed and this allows users access to very specific and detailed information.

Financial News

Websites containing Stock Message Boards with active users tend to break the latest financial news moments after it actually happens. This is highly beneficial to other users as they can re-evaluate their investments in the Stock Market accordingly.

With everything now being available online, the speed at which information travels is unbelievable. In time sensitive situations this can literally pay dividends.

No Geographical Barriers

As the Stock Message Boards are online, there are no geographical restrictions and all markets throughout the world have their own boards. Investors can finally get together from all over the world and vent out their frustrations, share their experiences and provide insights into what each Stock Market is going through.

This also brings in the element of time and is especially beneficial to those trading stocks online. Due to the time difference around the world, investors can potentially seek opportunities round the clock. From Australia to the United States, information on all Stock Markets can easily be found on the Stock Message Boards and keep the investors engaged.

High Risk, High Reward

It is no surprise that everything you find on the internet is not true. Due to its accessibility, spamming is an everyday occurrence on the internet.

But as investors, you should already know that risk is always involved. There is a possibility of scammers on such platforms, but once you have become a regular, active member of a Stock Message Board, you will be able to recognize everyone’s credibility and quality of their posts.

Visit websites like Investors Hangout and find out whether or not that stock you were interested in is worth buying, or come across a new investment opportunity that you did not even think of. Join a Stock Message Board and slowly become an active contributor so you can invest smarter and reap the rewards.

]]>http://priceofbusiness.com/what-you-can-find-on-stock-message-boards/feed/0Two of the Smartphones to expect in the first half of 2018http://priceofbusiness.com/two-of-the-smartphones-to-expect-in-the-first-half-of-2018/
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January has come to an end and it’s a reflection that it’s almost the season for new smartphone announcements. The Mobile World Congress takes place later in February and this is where most smartphone makers launch their flagship smartphones. As confirmed by the South Korean company, we expect Samsung to introduce the Galaxy S9 with better graphics and compatible with arcade and casino games online. We are also looking forward to seeing a few devices even after the MWC. There are newcomers to the smartphone market this year too. So far we know about one which is the Hydrogen One from professional camera company RED. But in this article, we are only going to talk about the ones we already know and are expecting to show up in the first half of the year.

Samsung

Samsung is going to reveal the new Galaxy S9 smartphone at the Mobile World Congress in Barcelona on the 25th of February. A few rumours so far suggest that in terms of designs it will be very similar to Galaxy S8. On the invitation poster for the event, Samsung got us to expect a big change in camera. A leaked image of the Galaxy S9’s retail box showed a camera with a new super speed dual pixel feature. This could mean that Galaxy S9’s camera will be able to focus faster than the Galaxy S8 which happens to be fastest focus smartphone ever. For real money online casino game players, this means better and higher quality games. Learn more by visiting houseofjack.com.

LG G7

LG is expected to launch the successor to its G6 phone a short time after the MWC, with some speculating a March or April release date. LG’s upcoming flagship phone suggests that it will be different to the G6 in a big way. G7 is said to run on Qualcomm’s latest and most powerful chip offering in 2018, the Snapdragon 845, this is according to “The Investor”. This means unlike LG’s last flagship smartphone, the G7 is likely to match or even outclass its smartphone rivals.

Surprise! Your customers may be worth $1200 or more per year?
Knowing the lifetime value of a customer helps you estimate the volume of business you could expect from each new and existing customer.
Once you know how frequently a customer buys and how much he spends, you can budget reasonable dollars for marketing to existing customers and lead generation for new customers.

The simplest way to estimate lifetime value:
(Average Value of a Sale) X (Number of Repeat Transactions) X (Average Retention Time in Months or Years for a Typical Customer)
This is the average lifetime revenue of a customer. Some companies take this equation one step further and calculate the average lifetime gross profit or net profit of a customer.
For example, calculate the average lifetime value of a customer using the following assumptions:

Purchases $50 per month.

Customers stay with your company an average of 5 years

Customer makes an additional purchase of $500 every year in addition to the $50 per month recurring revenue.

The average lifetime revenue value of the customer is:

$50*12*5 + $500*5 = $6,000 over the 5 year period or $1,200 per year

Depending on your company’s gross margin or net profit margin, you can multiply the $1,200 per year by these numbers to get you average lifetime gross profit or net profit value per year.
If your net operating profit is 12%, then the yearly net operating profit per customer is $144.

That might not seem like a large profit. However, if you have 1,000 customers that equates to $144,000 per year.

Discover how much your customers are worth…and take care of them so they stay!

]]>http://priceofbusiness.com/how-much-are-your-customers-worth-heres-how-to-find-out/feed/0Man Shot to Death in Lowell MA the Day After Valentine’s Day in a Fit of Road Ragehttp://priceofbusiness.com/man-shot-to-death-in-lowell-ma-the-day-after-valentines-day-in-a-fit-of-road-rage/
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At approximately 12:45 pm Thursday February 15th Peabody native Marc Devoe 34, was on his lunch break with a fellow co-worker when his life would take a fatal turn for the worst. Although there are not much details thus far in the case, what we do know is that in a fit of road rage, 20 year old Graciela Paulino decided to take an innocent man’s life for a less than disgraceful reason. Witnesses stated that Ms. Paulino and Mr. Devoe had a simple misunderstanding of which direction each were heading in when driving and whom had the righter way; which nearly resulted in what would have been a very minor bumper to bumper at worst. Not a big deal right? Wrong;

Paulino decided to follow Devoe and his co-worker, instigating and trying to initiate some kind of confrontation. After being antagonized repeatedly for almost a mile Devoe eventually pulled his vehicle over stepped out and asked Paulino to please stop following him for he had to go back to work. Devoe then proceeded back into his car and again attempted to drive back to work. At that point Paulino relentlessly continued to follow Devoe still plugging at him and forcing him into an uncomfortable situation. For the second time Devoe would step out of his vehicle to ask Paulino to stop following him, but this time it would be his last. As Devoe approached the passenger side window to confront Paulino, who he believed to be a man driving, Paulino already gun in hand fired one fatal shot into Devoe’s chest and immediately fled the crime scene and was taken into custody hours later. Devoe frantically ran and jumped back into his driver seat and in a panic began to drive himself to a hospital without making it more than 500 feet before passing away and crashing into a Jersey barrier at the intersection of YMCA Drive and the driveway of the Gallagher Transportation Terminal on Thorndike Street, according to police.

It is said that his alleged co-worker pulled him out of the driver seat after the crash where he began to perform CPR on Mr. Devoe. Ambulances along with what appeared to be very distraught and frantic family members arrived on scene where Devoe was transported to Lowell General Hospital, where he was pronounced dead.

The suspect Paulino however, thought nothing of the murder she just committed when she immediately and right after the shooting so disrespectfully posted the most arrogant Facebook message to the victim and her fellow Facebook so called friends (Followers). The message read, “Tried to warn Em tried to tell Em told Em stop that you my son don’t make me spank you”!!!!

Graciela Paulino Facebook Post to Marc Devoe

The police said this is just a random act of violence and has no direct connection or ties to any gang activity.

Paulino was arraigned today (Friday 2-16-18) in Lowell District Court where she was met by angry family members of the victim. Paulino was held without bail on the alleged murder case and violated the stipulations of her prior case which ended in her bail being revoked on that case as well.

Thus far besides heartache, pain and misery, it is unclear as to what the future holds for the Devoe family, but one thing is sure in Paulino’s and that is to rot behind bars for the rest of her life without the possibility of parole if convicted. And truthfully, from what I can see, she deserves capital punishment! An eye for an eye, a life for a life, however people may view it these days as controversial and heartless as that may sound, it is simply my observation, emotions and final judgement.

To Show Your Support during This Tragic Time, Please Help Marc Devoe and His Family Raise the Funds Needed to Provide a Proper Funeral @ Go Fund Me!

]]>http://priceofbusiness.com/man-shot-to-death-in-lowell-ma-the-day-after-valentines-day-in-a-fit-of-road-rage/feed/06 Tools to Help You Do Small Business Marketing Like a Bosshttp://priceofbusiness.com/6-tools-to-help-you-do-small-business-marketing-like-a-boss/
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As a small business, it can be hard to get your marketing efforts off the ground. There’s a lot to manage, and if you don’t have a background in marketing, then there’s a lot of things you might overlook. Most importantly, as a stranger to marketing, you’re likely still in the dark about the tricks and shortcuts that can make the work easier.

Well, we’re here to help. If you’re looking for tools to simplify, streamline, and speed up your marketing efforts, look no further. This guide will discuss six tools to help you get your name out there, and start bringing in leads.

Digital Marketing Plans

Before you do anything else, you need to put together a marketing plan, focusing on digital marketing. The landscape of marketing has changed since the advent of the internet, and tactics like traditional advertising aren’t as effective as they used to be. Instead, you should be focusing on fronts like social media, SEO, and content marketing.

Put together a plan that outlines which outlets you’ll be using, how frequently you’ll be posting, what kind of content you’ll be producing, what keywords you want to rank for, etc. Unless you do, the following tools won’t be much help.

Free Tools

First, let’s talk about social media. Success on social platforms depends, first and foremost, on consistency and regularity of posts. Now, we’re here to suggest tools, not give you a list of social media tips for small business, but we’re pretty sure you don’t necessarily want to be up every Sunday night until midnight to post at the right time. So what do you do?

You use a social media management tool like Buffer or Hootsuite. These tools let you connect all your platforms to a single dashboard, and then lets you upload your posts ahead of time, then schedule them to post on the platforms you want at the time you want.

Next, let’s talk about content. You’ll want to produce your own quality content, but you’ll also want to share relevant content from other influencers and industry leaders. Do this for a number of reasons—to supplement your content, to build a relationship with those influencers (who you want linking to your content), and to prove to your audience that you know you’re not the only expert in your field.

The problem is that shared content directs people away from your site and profiles. It’s hard to convert them that way. That is, unless you’re using a tool like Sniply. Sniply allows you to easily add a call-to-action on a link, so that when your audience clicks the link and leaves your site, they still see a CTA that links back to you at the bottom.

Paid Tools

You can’t get everything for free, unfortunately, but that doesn’t mean that the ROI isn’t worth the price of admission. Here are some tools you’ll have to pay a little for to get what you want.

Leadfeeder is a great add-on tool if you’re already using Google Analytics (which you should be). It takes the information from Google Analytics, and gives you additional insights into the data, like which pages on your site people visit and for how long, or which companies your visitors likely work for.

You also need to be paying attention to the results of your SEO efforts, and Searchmetrics is great for that. It aggregates data on both local and global searches, allowing you to achieve the ranking you want in the searches you want.

Lastly, you’ll want to do something about all those negative reviews you’re bound to start accumulating. Using online reputation management tools, like online customer review management for instance, will help you pull all of your reviews—from Google to Yelp and beyond—into a single dashboard, so you don’t have to go scouring the web to find the ones you need to respond to.

You may not have a degree in digital marketing, but you can still successfully market your business by using some of the tricks of the trade. Put tools like these ones to use for your company, and you’ll be well on your way.

Angelo Zammit was born August 31st 1981 at Saint Margaret’s Hospital, Dorchester, Massachusetts to Margaret Donahue and Ralph Zammit; he is the youngest of five siblings. At an early age Angelo developed a knack for writing and found his talent truly lied in music. Angelo would find great success in years to come landing music appearances on hit television shows such as the Entourage, True Blood and most recently the blockbuster film starring Robert De Nero, Wizard of Lies.

While success from music opened doors to the modeling industry, Angelo landed a major contract with the famous clothing line Armani and guest appearing alongside the most famous in magazines like Men’s Health, G.Q, Teen Magazine and many more. At only age 16 Angelo found himself with a bright future and impossible to see failure. But there was something Angelo missed about just being ordinary;thoughts crossed his mind that, “is it possible to live a normal life with too much success”, and the short answer was no.

He found his own childhood friends and childhood sweetheart now viewing him differently, as if they never grew up with him and he was just some product from television and magazines everyone wanted to get their hands on. Things changed and not for the better, attention and praise was not the reason he sought success. So he packed his bags left Hollywood and back to Boston he went.

It wouldn’t be until many years later that Angelo would find his calling, he had a long journey of finding self and his place in the world, “what is my purpose” he would often ask himself. Then it hit him, one day sitting there sparked an idea that would forever change his life. He and his fiancé Amee had just come from C.V.S where they had entered their mobile number into a kiosk in exchange for a reward.

The idea was to bring this amazing way of engaging customers and rewarding their loyalty to the small businesses all while being able to text customers with deals, offers, incentives, promotions, events etc. in real time drawing them back in on days they normally wouldn’t have come in to spend money. After all it’s simply marketing and Angelo has been marketing himself his whole life. Thus East Coast Loyalty was Co-Founded January 2015 and is what many now know to be a national multi award winning marketing company.

***********Ami Pancholi was born in Bombay India, currently living in Boston Mass. I came to the states when I was a young lady, age nine. Growing up was very tough for me here. Life was so different when I was in India; It was so easy, so many smiles and laughs amongst my family & friends. We were well established, but that would change once the final move to America was set in stone. My parents did well for a while, but like everything, what goes up must come down and the burden would fall on me. I had to take care of both my younger brother & sister. I had to learn the English language so I could in return teach my siblings & parents. I worked at a very young age to help provide for the family. Age meant nothing in my home, it just meant excuses and my parents accepted none. But that would shape me for who I have become today, the woman writing this short bio. Today, I am a successful business owner of a marketing agency called East Coast Loyalty that I have built into a multi award winning company. I am engaged to my business partner & best friend Angelo Zammit. Today I am what I’ve worked so hard to become, today I am happy, successful and most important, I am free!