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Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection

*Shakira and Live Nation, the company that reportedly designed the controversial necklace, stopped selling the $9.95 piece in the wake of criticism.

*Live Nations said the symbol was based on pre-Colombian imagery and carried no racist intent.

Branded merchandise from pop star Shakira was at the center of controversy because of its use of a symbol that some criticized for bearing a striking resemblance to imagery used by Nazi Germany.

Neither Shakira nor the design's creators intended a connection to the Third Reich or modern day Neo-Nazis. Still, a necklace the singer was offering as part of the merch collection in support of her current Road to El Dorado Tour featured a design similar to a black sun, or sonnenrad. Ancient cultures had used the sunwheel image, but the Nazis appropriated it, inserting a swastika into the inner circle. As German publication Bento pointed out, the mosaic symbol appeared at the Wewelsburg Castle in Germany that later became a home base for Nazi leader Heinrich Himmler and his infamous Schutzstaffel. Twitter users latched onto the connection, and there was public outcry.

Dear @shakira, you know that your necklace depicts an important Nazi symbol, propagated by the SS during the Nazi era? It was so popular that Himmler incorporated it into a floor of the Wewelsburg Castle to establish it as the "center of the New World ". https://t.co/00Bfy1Tywmpic.twitter.com/2m0hldq0w9

some fans have expressed concern that the design bears an unintentional resemblance to Neo-Nazi imagery. We sincerely apologize for this inadvertent similarity and have permanently pulled the item from the tour collection. 2/

The necklace had been selling for $9.95, but is no longer available. For promotional products pros, perhaps the lesson here is: Make sure you and your clients fully understand the layers of meaning attached to the graphics, symbols, and logos you put out into the marketplace.

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