Compiled exclusively for just-food by IRI, the data shows the cost of a typical basket of goods in eight markets every quarter. The numbers also outlines trends in branded and private-label pricing, as well as the volume sold on promotion.

A focus throughout Europe on offering high volumes of products on promotion is not making the average shopping basket any cheaper, and consumers are not necessarily getting a good deal on price and are ending up paying more for their average shop, according to IRI's Tim Eales.

In association with IRI, the just-food international basket shows the cost of a typical range of goods in eight markets every quarter. The data also outlines trends in branded and private-label pricing, as well as the volume sold on promotion.

There is a sense across a number of markets that consumer confidence is improving and the latest data from the just-food international basket, compiled exclusively by IRI, shows the total cost of a shop is, on average, increasing. However, consumers are buying more products on deal and the price gap between brands and own label is shrinking. IRI's Martin Wood crunches the numbers.

In a major consumer recession like the one we've experienced in recent years, one would expect own label to be 30-40% cheaper than brands. But retailers are allowing that price gap to close, writes IRI's Tim Eales.

In the latest quarterly food pricing barometer for just-food, manufacturers across Europe and the US continue to increase their use of promotions. However, long-term deals reset the shopper's perception of what a product is worth and it can be hard for brands to recover, writes IRI's Tim Eales.

The latest data from the just-food international basket, published today, covers the second quarter of 2013. The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets.

The last quarter's just-food international basket, compiled exclusively by IRI, highlights a continued rise in the price of private-label products in each of the eight countries monitored by the data. At the same time, the price of national food brands is decreasing in those countries worse hit by the continued economic turbulence – namely Spain, Italy and Greece where the presence of deflation underscores the seriousness of the austerity measures.

The latest data from the just-food international basket, compiled by IRI, supports the notion promotional intensity is easing. IRI's Tim Eales says retailers are using offers less on own label and, more broadly, consumers are now less loyal to brands, meaning branded manufacturers are looking again at how to promote their products.

The latest data from the just-food international basket, published today, covers the first quarter of 2013. The basket is a group of 17 items from tuna to milk that highlights the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.

The price gap between private label and brands did, in the main, close in the last quarter in 2012, according to the latest figures from the just-food international basket. SymphonyIRI, which compiles the data for just-food, argues the numbers support its belief that an over-use of price-based promos is dated.