“What do you do when the Gatekeeper says – I will forward this to the appropriate person. They will be back in touch with you directly if there is interest.”

In order to fuel demand generation, many organizations are investing in automated marketing platforms like Hubspot, Pardot, and Marketo. All of these sophisticated platforms assist in converting web/blog traffic into Marketing Qualified Leads (MQLs).

“Don’t poison the watering hole.” There’s a bit of old-time cowboy wisdom to start your day moving in the right direction. Say what you want about cowboys, but they understood how to do prospecting the right way.

Sales and marketing alignment is necessary for organizations to achieve Social Selling success. But it’s not going to happen overnight. However, it’s important to get the ball rolling, and start taking actions towards that goal. But where do you start? Continue reading →