We’ve made a mark with JAC brand – Elizade

Elizade Autoland, a subsidiary of Elizade Nigeria Limited, says it is re-writing the history of Chinese auto brands in Nigeria with the success of JAC brand being handled by the auto firm.

The firm said about four years after introducing the Chinese brand into Nigeria, it had no regret doing so as more people/corporate organisations were already patronising the JAC products.

According to a statement by the company, December 10, 2017 will make it exactly four years after Elizade Motors decided to add another auto brand to its portfolio.

It said, “On this day, the company held a big ceremony to usher in the JAC brand into the country, after carrying out six months country-wide test drives. At the Sheraton Hotel, Lagos, where the event took place, stakeholders from public and private sectors gathered to review the different models of the brand.

“Elizade decided to flaunt the strength of the brand by giving out different models to customers and potential customers to test-drive before making an official announcement. The verdict from customers was impressive.”

The statement quoted the Managing Director of Elizade Autoland, Mr. Demola Ade-Ojo, as saying that with his company’s pedigree in the auto business, it could only be associated with brands that would not rubbish the reputation Elizade had built over the years.

According to him, JAC is a brand that has come to stay, adding that the number of patronage of the brand keeps growing as many customers discover that they can get better value for money with JAC.

He said that JAC vehicles were being used by some blue chip companies such as First Bank and Access Bank, even as he stressed that the brand was doing well in states supported public transportation scheme such as Imo.

It said the firm was already doing both passenger and commercial segments of the JAC vehicles and listed some of them as J4 saloon, S3 Sports Utility Vehicle, S2 and S5 SUVs, as well as T6 pick up, buses and light/heavy duty vehicles.

It recalled the test drive carried out at the inception of the dealership, saying one thing it achieved was to clear the doubts about the age-long belief that Chinese vehicles not being durable and rugged.

A satisfied JAC customer, Dr. Pereira Shereola, who is the Chief Executive Officer of the Lagos State Agriculture Development Authority, was quoted as saying that the agency decided to go for a JAC T6 pick up recently because of the strength of the vehicle and the reduced price compared to other brands.

According to him, the vehicle offers satisfaction beyond his expectation due to its ruggedness, fuel efficiency, security features, reverse sensors and the driving capacity.

Elizade Autoland also said as a further manifestation of the acceptability of the brand, it decided to open a magnificent exclusive showroom worth N400m on the busy Mobolaji Bank Anthony way, Ikeja-Lagos.

“In February this year, the company made good its promise to inaugurate its assembly plant in Ikotun, Lagos,” and quoted the company’s MD as saying during the opening, “We are the largest automotive group in the country in terms of units. It will be irresponsible of us to sit down and fold our arms. We need to do everything to introduce cheaper but durable products to the market. What we are doing today is the demonstration to ensure that we support the government and have something that the customer can buy.”

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