Flipkart ramps up Home Retail : Joins hands with three of India’s largest home retailers

Ties up with HomeStop, HomeTown and @Home to offer a wider range of home products

Bangalore, July 2, 2015: Flipkart, India’s largest marketplace, announced a strategic partnership with three of the country’s largest home retail brands—Home Town (Future group), HomeStop (Shoppers Stop) and @Home. The partnerships will introduce a whole new range of products from these retail brands—adding to Flipkart’s existing portfolio of 1000+ brands with seven lakhs home products.

This association brings together best-in-class products from top home retailers backed by Flipkart’s robust ecommerce capabilities to the end customer. From furnishing to DIY tools and homecare to décor customers can now access an exhaustive range of products from these top-notch brands and their private labels.

While these retailers have offline presence in key markets and a few online channels, the association helps them tap into Flipkart’s expanding consumer base across geographies. These new partnerships also enrich Flipkart’s product range, giving customers more variety to choose from and reach to some of Indian’s leading brands.

To bring in a diverse range of products, Flipkart plans to partner with several other retailers across categories too. This will help Flipkart offer an array of products on a single online platform—making it a one-stop-destination for every shopper.

Ankit Nagori – Chief Business Officer, Flipkart, commented on this partnership saying, “We are delighted to partner with some of India’s leading players in the home space. Ever since the category launch early this year, we have noticed a consistent rise in demand for home products. The combination of the best-of-home-brands and our distribution and technology expertise will surely be a bonus for our expanding customers, across India. We look forward to many more similar tie-ups across categories in the future.”

Manish Parekh, Executive Director, @Home said “With the rising shift of consumers towards the online space, Flipkart has definitely capitalized the space well and has become the preferred shopping destination of online consumers. We are eager to see our complete home portfolio on Flipkart, so that all our consumers have similar buying experience online as well as offline. In the future, we look forward to incorporate omni channel strategy which will help us optimize our inventory levels and also offer multiple delivery options to consumers.”

Adding to this, Salil Nair, Customer Care Associate & Chief Executive Officer, Home Stop, Shoppers Stop Ltd, said, “We are very excited about our partnership with Flipkart and see great potential for exclusive brands of HomeStop to reach customers across India with the excellent Flipkart network.”

Commenting on this partnership, Hometown said, “We are confident that this association will help Hometown to reach out to more customers across geographies.”

Flipkart is known for its path-breaking services like Cash on Delivery, and a 30-day replacement policy. Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Its annual subscription service, Flipkart First, is the first of its kind in the country.

Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands.

Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number’s only growing.