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Virtual Reality vs Augmented Reality

How are these technologies used in the industry?

14Jun

June 14th, 2017 | OPTIS group

Little by little, virtual reality and augmented reality are becoming mainstream technologies. As far as industry is concerned, companies are increasingly using these new technologies, which provide unique immersive experiences of their products. But what really differentiates VR from AR and how are they respectively used by industrial companies?

AUGMENTED REALITY: BETWEEN REAL & VIRTUAL WORLD

Augmented reality is a compromise between virtual reality and the real world: it allows to display 2D or 3D information in the real world, with which the user will interact. This information appears by means of specific AR devices, such as glasses or smartphones for example. This technology superimposes virtual elements to our vision of the real world and aims to provide more details about one's environment.

VIRTUAL REALITY: LIVING THE END-USER EXPERIENCE

Virtual reality immerses people into a virtual 3D environment, in which it is possible to move and interact. In the industrial sector, it is now possible to create 3D models and to experience these true-to-life products virtually, thanks to specialized software such as Theia-RT. Engineers and designers can then explore the product in its future environment - by means of a VR helmet or in a CAVE - and make comprehensive decisions about the appearance of the final product, in real time. After testing different color and material scenarios, virtual reality also let industrials dynamically test the product and easily experience complex maintenance operations.

In other words, virtual reality is a simulation whose main objective is to be as close as possible to reality. In many cases, the visual aspect can also be enriched with another technology, sound spatialization - which makes it possible to hear sounds in 3 dimensions - making immersion even more realistic

MEET OPTIS AT VR/AR WORLD

OPTIS is pleased to announce that we sponsor TechXLR8, in London. Visit us at booth TX800 in the VR & AR World area and enjoy 20sqm dedicated to VR and innovation !

That's not all! Come and listen to OPTIS' CEO, Jacques Delacour, who will be presenting on Thursday, June 15th (Industrial VR & AR Track - Automotive Focus), about how the automotive industry has replaced physical prototypes with virtual reality. You may also be interested in the discussion around right after the presentation, to learn more from OPTIS, Jaguar Land Rover and IBM Interactive Experience about VR and AR in the automotive industry.