Pavlok wristband uses Bluetooth 4.0 to connect to a smartphone, which then allows it to be triggered by third party apps or sensors.

Asked if the company have plans to invest in South Africa, McGrath III”, said: “We have no plans at this time to establish a South Africa office.”

The company claims that the device breaks habits by deleting temptation.

How it works

Simply pair the stimulus from Pavlok with the habit you want to break and the brain creates a Pavlovian association between the habit and the stimulus. Use a vibration to train awareness or act as a reminder, or use the electric stimulus to train the brain to have an aversion to the habit.

Pavlok’s stimulus can be triggered manually by pressing the top of the module, or it can be paired with an Android/iOS smartphone to adjust the strength of the stimulus or trigger the device automatically based on information from connected sensors like GPS, accelerometer, and more.

Pavlok also pairs with the popular service IFTTT so that you can trigger Pavlok based on your everyday activity. IFTTT lets you connect the apps and devices you use every day, such as Amazon Alexa, Facebook, Twitter, Fitbit, Slack, and more.