Roff is the pioneer in bringing Construction Chemicals to consumers since 1986.
It was the first to introduce the tile-on-tile application in India with Roff Non Skid Adhesive, popularly known as Roff NSA. As a pioneer, Roff is the category definer with high quality products in every category it is present.

The Roff Brand was taken over by Pidilite Industries in 2004 - owners of world famous brands such as Fevicol, M-Seal, and Fevikwik.

Under the new leadership, the key focus of Roff is to offer consumers a complete range of tile & stone fixing solutions.

It also has a wide range of solutions for waterproofing, building repairs, admixtures, sealants to be the truly complete Construction Chemical brand.

Pidilite Industries Limited has been a pioneer in consumer and specialties chemicals in India. Over two-third of the company’s sale come from products and segments it has pioneered in India. Its product range includes Adhesives and Sealants,
Construction and Paint Chemicals, Automotive Chemicals, Art Materials,
Industrial Adhesives, Industrial and Textile Resins and Organic Pigments and
Preparations. Most of the products have been developed through strong in-house
R&D. Pidilite is also growing its international presence through acquisitions
and setting up manufacturing facilities and sales offices in important regions
around the world. Fevicol is now the largest selling adhesives brand in Asia.

We firmly
believe that construction chemicals help in making structures durable for years.
With rising awareness for quality construction chemicals, the focus will be on
durable structures built as per international standards making us the clear leader in
the retail segment.

In the quest to offer proven products in other parts of the world, we have
acquired various international companies to gain access to their product
experiences and credentials. We have recently acquired Chemson Asia Pte Ltd in
Singapore, UCC in Dubai and Bamco in Thailand.