4 c's of social media marketing

Even before the Internet, social networking existed.In a nutshell, social networking is when a person uses already existing contacts to meet new people creating potential social or business links.Such...
links, in turn, will help expand future connections.
Small and local businesses may already do this offline simply by attending community events or participating in trade shows, etc.
Anything that gets your company name out there, or connects you to helpful resources, is considered networking. Technology has brought this essential activity online, giving businesses the opportunity to further develop network relationships in new ways.
Social networking can be compared to the concept of the six degrees of separation, based on the idea that any two people can be connected through a chain of five or less intermediaries. Through social media sites, people join, and then invite their established contacts to do the same. Those contacts will likewise invite other individuals.
Today’s approach to marketing, the approach that is infused with social media, leans heavily on the 4 Cs: Content, Context, Connection and Community.