what might be quite effective would be a set of case studies and testimonials in multiple industries. in each, chronicle the actual sales increase and services provided. could mix product leads, services leads, etc - just some kind of "evidence" - there are so many lead gen and sales dev firms out there

@dannydewit 10 year SaaS sales vet. I've seen services like this. How do you help sell value for higher priced products? So used to seeing dialers destroy brands because they sell like used car salesmen as opposed to the value.