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Nikon D3

PMA 2010 Report

Thursday 23rd, August 2007Posted by: Dennis Hissink

Nikon Europe announced the revolutionary Nikon D3 Professional Digital SLR that defines a new benchmark in professional photography. “Nikon has eclipsed the competition with the Nikon D3, a cutting edge camera that will change how professional photographers take pictures,” said Robert Cristina, Manager Professional Products & IPS, Nikon Europe BV. “The incredible speed, resolution and flexibility of the Nikon D3 digital SLR camera will enable photographers to capture images under conditions previously thought impossible.” The Nikon D3 single lens reflex, the result of years of development and feedback from professional photographers, combines many innovative Nikon technologies.

The new Nikon D3 FX format CMOS imaging sensor was designed from the ground up to offer exceptional light transmission properties, so photographers can acquire outstanding image quality even in low light conditions. With a high signal to noise ratio, a pixel pitch 15% larger than competitive cameras, gapless surface micro-lenses, high-quality images under very low light levels are now possible. The sensor enables an ISO settings range from 200-6400, expandable up to the equivalent of 25,600 or down to 100.

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Nikon D3 D-SLR - High Definition and Live viewEverything about the Nikon D3 is high definition. From the HDMI (High Definition Multimedia Interface) port for output to the latest HD displays to the 3-inch VGA LCD screen with 170-degree viewing angle, images can be played back at very high levels of detail. The new VGA screen also comes into its own when using the new Live View function premiered in the Nikon D3 and D300. Unlike other live view technologies, autofocus is possible in all Nikon Live View modes.

Nikon D3 SLR - Storage and Card slotsThe Nikon D3 is the world’s first D-SLR to offer dual CompactFlash card slots for outstanding storage flexibility. A photographer can shoot images to each card one after the other, or simultaneously, as back up. When shooting combined NEF + JPEG files, the NEF image can be written to one card and the JPEG version to the other. Image files can also be selected and copied from one card to the other after shooting.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).