Apple vs Google vs Facebook - AKA the death of the web

MARKETING: As web usage turns more towards the mobile and tablet, old forms of online advertising are under pressure. This isn't just a poke in the eye for some forms of marketing, but a wholesale change to the way we use and consume information and ads - the latter (the bedrock of Google's power) in particular facing a pivotal moment. Read more on The Verge.

You might think the conversation about ad blocking is about user experience.

But what we're really talking about is money and power in Silicon Valley and three of its biggest companies.

These are titanic battles between large organisation with lots of money and power, and therefore tend to have a lot of collateral damage.