Lays Introduces New “Flavor Swap” Challenge

Instead of the successful “Do Us a Flavor” contest, this year Lays is doing something brand new. Fans will be asked to choose between a classic preexisting flavor and a new revamped version of the same classic flavor. Lays is calling this new challenge Flavor Swap.

Between February 8th 2016 and March 21st 2016 fans will be able to vote for which Lays chip flavor that would like to keep in the lineup. There are a total of four categories – heat, cheese, barbecue, and spice. Each category features one classic flavor and one brand new revamped version.

All flavors, both the classic from and revamped version, we be in stores nationwide by the starting date of the promotion. Some flavors may already be in stores now, particularity the classic flavors.

As fans cast their votes, prizes will be awarded. There will be a $1000 daily prize and a $250,000 grand prize award to one lucky fan. Prizes will be awarded randomly to fans that have voted for which Lays flavor they would like to keep.

As with the “Do Us A Flavor” contest, four new flavors are being introduced for a limited time only. If you would like to try these new flavors be sure to do so before March 21st. After March 21st, only four out of these eight flavors will remain as part of the official lineup.

More details about the Flavor Swap challenge can be found here on the official website. This is also the website that fans will be able to start voting on February 8th 2016.