Pay TV market in Poland 2017

Market analysis and development forecasts for 2017-2022

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€3 400

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Pay TV market in Poland 2017

Market analysis and development forecasts for 2017-2022

The latest trends in the OTT services market are also discussed in detail. The report features the analysis of supply and demand on the market as well as the providers’ profiles and their market shares, with regard to the number of subscribers and the value of sales revenues, revenue per customer and the type of services. The prices and discount policies applied by operators are also analysed, as well as offers available in Poland, in terms of channels and multimedia content.

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Description

This comprehensive report examines the Polish pay TV market. The analysis covers the sales of pay TV services for the B2C segment (households and individual customers). The report deals with the services provided by:

· Digital platforms

· Cable television networks

· IPTV operators

· Operators VOD.

The latest trends in the OTT services market are also discussed in detail. The report features the analysis of supply and demand on the market as well as the providers’ profiles and their market shares, with regard to the number of subscribers and the value of sales revenues, revenue per customer and the type of services. The prices and discount policies applied by operators are also analysed, as well as offers available in Poland, in terms of channels and multimedia content. Detailed forecasts of the market growth in the period 2017-2012 in terms of volume and value, with breakdowns according to technologies and market segments are also provided.

The 3-in-1 report includes two additional tools, namely the Executive Summary in the form of a PowerPoint presentation with charts/graphics - ready material for presenting data and conclusions during key strategic meetings at your company as well as the Database of report stats (an Excel file) containing the most important statistics from the report so that you can analyse/aggregate the data on your own – a tool that is particularly useful for Analysts.

What is the content of the report

Value of the pay TV services market and its segments in Poland in the period 2009-2016. The analysis and expert’s commentary on the key market trends.

Development forecasts regarding volume and value of the pay TV services market from 2017 to 2022, with breakdowns according to technologies applied

Analysis of the offers and portfolios of operators active in the field of pay TV services that includes pricing information and average revenue per customer

Shares of individual market players in terms of value and volume

Number of subscribers to pay TV services in Poland – both total and separated by specific technology

Estimated number of services (RGU) of pay TV – both as a whole and broken down by individual operators

Popularity of pay TV services and saturation on this market in Poland

Overview of VOD and OTT offers available on the Polish market

Status and prospects of development of DVB-T

Benchmarks and international comparisons allowing to set together the situation in Poland and global and regional trends.

Who benefits from the analysis?

Managers and specialists from marketing, sales and business development departments from the following entities:

Companies operating in the telecommunications market in Poland, and above all those who are engaged in the development or seeking to develop pay TV services operations

Telecommunication operators of various specialisations and business segments

The report will be useful during the implementation of projects, such as:

Building corporate strategy and planning the development of pay TV services

Conducting business in the telecommunications market in Poland, especially in the B2C market (services for home and individuals)

Analysis of the content available in the domestic offer of television service providers in Poland

Assessment of the risks and other factors that may have a negative impact on the pay TV market in Poland

Analysis of competition and the potential growth of the pay television market in Poland

Evaluating the subscriber base of various leading telecoms operators

Consideration of the alliances and connections between telecommunication services and other services offered to the mass market.

Why to buy the report?

The only comprehensive publication on the market dedicated to pay TV services in Poland. It is a necessary compendium of knowledge and a useful tool for every market participant, OTT operator, broadcast network and content provider.

The most up-to-date, verified and methodologically consistent data on the pay TV market and its segments in Poland, which results from a long-term relations between PMR and the market participants, the regulator of the telecommunications market and trade organizations.

Structure of the market, breakdowns, historical data showing trends, as well as detailed forecasts of the market growth in the period 2017-2022.

Analysis of the price levels of services in different market segments.

Key Performance Indicators (KPI) of the major players from 2009 to 2016, including digital platforms (Cyfrowy Polsat, nc +), cable TV networks (UPC – Multimedia Polska, Vectra, Inea, Toya), telecom operators (Orange, Netia), together with the presentation of the most important events from the past 12 months.

What is the content of the report?

Value of the pay TV services market and its segments in Poland in the period 2009-2016. The analysis and expert’s commentary on the key market trends.

Development forecasts regarding volume and value of the pay TV services market from 2017 to 2022, with breakdowns according to technologies applied

Analysis of the offers and portfolios of operators active in the field of pay TV services that includes pricing information and average revenue per customer

Shares of individual market players in terms of value and volume

Number of subscribers to pay TV services in Poland – both total and separated by specific technology

Estimated number of services (RGU) of pay TV – both as a whole and broken down by individual operators

Popularity of pay TV services and saturation on this market in Poland

Overview of VOD and OTT offers available on the Polish market

Status and prospects of development of DVB-T

Benchmarks and international comparisons allowing to set together the situation in Poland and global and regional trends.

Who benefits from the analysis?

Managers and specialists from marketing, sales and business development departments from the following entities:

Companies operating in the telecommunications market in Poland, and above all those who are engaged in the development or seeking to develop pay TV services operations

Telecommunication operators of various specialisations and business segments

Why to buy the report?

The only comprehensive publication on the market dedicated to pay TV services in Poland. It is a necessary compendium of knowledge and a useful tool for every market participant, OTT operator, broadcast network and content provider.

The most up-to-date, verified and methodologically consistent data on the pay TV market and its segments in Poland, which results from a long-term relations between PMR and the market participants, the regulator of the telecommunications market and trade organizations.

Structure of the market, breakdowns, historical data showing trends, as well as detailed forecasts of the market growth in the period 2017-2022.

Analysis of the price levels of services in different market segments.

Key Performance Indicators (KPI) of the major players from 2009 to 2016, including digital platforms (Cyfrowy Polsat, nc +), cable TV networks (UPC – Multimedia Polska, Vectra, Inea, Toya), telecom operators (Orange, Netia), together with the presentation of the most important events from the past 12 months.