Ringly Wearable: Hello, Ladies

Bejeweled ring buzzes and lights up with incoming calls and messages. Is this the right direction for wearable devices?

Bejeweled ring buzzes and lights up with incoming calls and messages. Is this the right direction for wearable devices?

Ringly vibrating ring.

Ringly recently announced a new wearable it's marketing to women. The device, which is an actual gemstone ring, is meant to prevent women from missing calls or texts that might otherwise go unnoticed because their phone is stuffed into a purse. It claims to give women the freedom to put their phones away with confidence.

Ringly is controlled through a dedicated app for Android and iPhone smartphones; the smartphone pairs with the ring using Bluetooth Low Energy. The ring can be set to vibrate and light up when the smartphone receives a call, text, email, or calendar alert. Ringly says the app can also push alerts from apps such as Facebook, Instagram, LinkedIn, Pinterest, Poshmark, Snapchat, Tinder, Tumblr, Twitter, Uber, and Vine if the wearer so chooses. Ringly will even alert wearers when they wander too far from their smartphone.

The app lets users dial in a limited number of settings, such as vibration patterns and light colors that are coded to certain incoming messages. The wearable is made of 18K gold and comes in several different stone varieties, including black onyx, rainbow moonstone, pink sapphire, and emerald. Ringly also created a ring box that both stores and charges the device. The wearable will last about three full days on a single charge, according to the company.