May 2012

31 May 2012

Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” - setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars are in comparison to their every day items.

The new Volkswagen Tiguan comes with the Kessy System that starts the car’s engine instantly with the touch of a button. To demonstrate just how convenient this feature is, ad agency AlmapBBDO created an online advert where users simply touched their webcam to replicate the Kessy System.

Volkswagen’s Amarok is a premium utility vehicle that recently launched a more powerful range with automatic transmission. To demonstrate this new hands-free feature, ad agency AlmapBBDO created an interactive website where users can navigate the content by only using their eyes, without having to use the mouse or press anything on the keyboard.

Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis. The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car marque.

11 May 2012

Google’s self-driving cars are making headlines again, now that they’ve expanded testing from California into Nevada. Competitors are hot on their tail, but currently Google seems to have an undisputed spot on top of autonomous vehicular design. So how do they do it? With a combination of some incredible software and hardware engineering, using processes developed by both Google and the best and brightest of DARPA’s robotic race challenges.

Citroen is expanding its Facebook campaign to crowdsource the design for a limited edition car by inviting fans to design the brand badge that will appear on the model after unveiling the final design chosen by fans.

Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers - and gamers - a different kind of engagement.

So far car connectivity mainly deals with info-tainment systems. From location-based information, over telematics to streaming music. It’s still the beginning of connected cars and Internet services in vehicles, technology has to develop and standards have to be settled.

Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. The HouseHunter Test-Drive ‘talks’ to the website’s search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you.