Huawei Consumer Business Group (CBG) has announced the appointment of Abigail Sarah Brody as Chief Designer of User Experience (UX).

In her new role, Brody will lead a team of 80 UI designers in developing creative UI design experiences and the look and feel for Huawei Consumer BG’s range of smart device products, the company said. In conjunction with Brody’s appointment, Huawei Consumer Business Group is also in the process of establishing a UX R&D design studio in Silicon Valley or San Francisco in the United States.

“We are excited to welcome Abigail Brody to the Huawei family. Abigail’s rich experience will help substantially improve Huawei’s UX design development thereby consolidating our leadership and competitiveness in UX globally,” said Richard Yu, CEO of Huawei Consumer Business Group. “Improvement in UX design has and will continue to be a key focus of Huawei Consumer BG in our trajectory to becoming one of the world’s most favourite smartphone brands.”

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Brody is a graduate of the Art Centre College of Design (ACCD) in Pasadena, California, one of the top design colleges in the United States. Prior to joining Huawei, she provided senior expertise and design strategy consulting services to various well-known technology and IT brands. Earlier in her career, she served as Vice President of Global Design at eBay/PayPal, as well as Creative Director at Apple where she developed and designed numerous landmark products in the course of a decade while working with the late Steve Jobs, most notably the first release of the iPhone and iOS1.

Huawei says Ms. Brody’s appointment is part of the company’s on-going efforts to recruit top-class talent from around the world as the company further grows its leadership in the global consumer electronics market. At present, Huawei has 16 R&D centres worldwide including The Paris Aesthetics Research Centre; The London Design Centre; an Algorithm Research Centre in Russia; a R&D Centre in Japan; and a Software R&D Centre in India. In addition, the company operates a R&D Centre focusing on spectrum, OS and chipset development in the US as well as an R&D Centre in Europe specializing in 5G network technology.