Search engine optimization: what we do

1. Setting goals

We consider a website to be an important tool for a business owner.

Different businesses have different needs. For some, it is important for their site to be in one of the top rankings for image reasons. Others need high visitor traffic in order to display a specific volume of advertising. Still others need to increase sales and reduce conversion costs.

Our managers individually research the objectives set by each of our clients and customize a search engine optimization strategy that is best for them.

2. SEO Analysis

We will analyze the actual keywords entered by your potential clients into search engines and will select the most effective sales keywords based on Google, Yandex and Rambler statistics. This will allow you to draw in the most interested traffic to your site.

We will analyze the text on your site from the standpoint of search engine optimization and will scrutinize how compatible the site is with the search engines from the technical standpoint. Based on the results of the analysis, we will compile suggestions for making changes to the site that will improve its promotional efficiency.

We research the sites of your competitors, examine their experience, and track their activity and ranking in the search engines. This enables us to create the best search engine optimization strategy for bypassing the competition while minimizing expenses.

We expose any possible errors that make your site hard to read for the search robots and provide detailed suggestions for eliminating the errors. We call this entire process SEO Analysis (find out more about SEO analysis).

Using the results of the SEO Analysis, we compose detailed written recommendations and reports.

3. Improving a site’s credibility

A site that is correctly linked to by other credible sites is highly valued by the search engines.

When creating the “links base”, we select high quality sites where we place links to your site. This helps improve the site’s ranking according to the keywords being promoted.

4. Monitoring

We monitor changes in search engines’ algorithms, actions made by your main competitors, and the efficiency of the links base, changing the strategy of the search engine promotion whenever necessary. We track the efficiency of the search keywords through which your potential clients arrive and concentrate our efforts on the most useful ones. This increases the conversion rate of visitors to sales.

5. Accountability

We compose a monthly detailed report which shows the promotional progress, the changes in traffic, as well as the percentage of traffic arriving via search engine optimization and according to different keywords.

The report enables you to assess the efficiency of the search engine promotion and decide on the best direction for further development.