Sodastream Is Fostering Peace, But Is The Business Model Replicable?5:14Sodastream Is Fostering Peace, But Is The Business Model Replicable? Video Duration Is 5:14

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In Israel's Nagev desert lives the Sodastream factory where Israelis, Palestinians, and Bedouins work side by side. CEO Daniel Birnbaum discusses how he made this working environment possible amid political and social tensions.