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Let Social Data Introduce You To Your Perfect Audience

November 13, 2018

Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try to market to someone that way, it falls flat, you end up communicating to a flimsy stereotype, instead of a real person.

Social Data Paints a Complete Picture

Social Data looks beyond stereotypes, because it knows your potential customers are unique individuals. Our Blended Interest Graph technology connects data points across common interests using publicly available social network data. All this Social Data paints a complete picture of who an individual is and what they’re truly interested in.

Take these two guys, Ethan and Peter, from one dimension, they appear similar because they both like football, but if we look more closely, we’ll see that Ethan follows CNN, Niche Wine brands and checks into his local library; while Peter follows famous scuba diving locations, BBQ and Recipe profiles and classic hair metal accounts.

People aren’t defined by just one thing, by understanding who they are as individuals you can show them ads they’ll actually like. We observe billions of social actions every day and have profiled over 700 million social accounts, bringing unprecedented insight to brand advertising, and connecting individuals to the things they love. Your perfect audience is out there, let Social Data introduce you.