Its clean retro chic packaging isn't the only new thing about whitening toothpaste pioneer Rembrandt. On May 18th, the company hosted a celebrity-studded party for their first boutique, dubbed The Brilliant Mouth Experience. This pop-up store in New York's shopping-centric SoHo will close its doors in six weeks after enlightening the masses about stylish oral care. Not swinging by Manhattan any time soon? Clever products like Benefit's just-launched California Kissin' Lip Shine—which uses a subtle blue sheen to make teeth appear whiter—and SexySmile's lip gloss-and-whitening-wand-in-one can help you look on the bright side without burning up any frequent flyer miles.