RoughlyDrafted: For the last two decades, legions of industry wags have kept repeating three things Apple needed to do in order to survive. But they were never right, and even when they appeared to be right, they weren’t.

RoughlyDrafted: For the last two decades, legions of industry wags have kept repeating three things Apple needed to do in order to survive. But they were never right, and even when they appeared to be right, they weren’t.