Londoners are the biggest live music fans, with one in six attending a gig at least once a month.

But almost one in five people aged 55 and over have never been to a gig before, while people in Yorkshire and the Humber are the least likely to have gone to a gig.

According to the O2 research, many people who have never been to a gig claim the price puts them off, while 23 per cent said they find crowds overwhelming and 15 per cent say they lived too far from a venue.

One in seven Brits even believe they are too old to go to a concert.

Favourite Music Genre By City

Birmingham - Hip-hop

Bristol - Hip-hop

Glasgow - Rock

Leicester - Urban

Leeds - Rock

Liverpool - Pop

London - Dance

Newcastle - Rock

Sheffield - Rock

Oxford - Dance

Southampton - Rock

But these fears only apply to those who’ve never been to gigs, the research revealed.

Those who go regularly love the experience.

Half cited the atmosphere as one of the best things about seeing live music, while 41 per cent said making memories was one of the key parts of gig-going.

Nina Bibby, CMO at O2, said: “Our research has revealed that many people are missing out on the incredible experience of seeing live music.

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Pop – 41%

Rock – 32%

Pop Rock – 27%

Classical – 20%

Dance – 19%

Country – 18%

Disco – 18%

Ballads – 16%

Musicals – 15%

Indie – 15%

“But that doesn’t have to be the case.

“O2 has 19 O2 Academy venues in 13 cities across the UK and through Priority Tickets, we give our customers access to over 5,000 live shows in more than 350 venues across every year.”

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The news comes after a recent scientific study showed that regular gig-going is actually good for you.

It can help extend lifespans by nine years, while just 20 minutes of gig time was proven to increase people’s feelings of self-worth, closeness to others, mental stimulation and general feelings of wellbeing.

When it comes to artists that Brits wish they’d seen live, Queen, The Beatles and Abba topped the list.

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