This Man Got a Tattoo of a KFC Double Down Sandwich

And the process is preserved forever in the fast food joint's latest advertisement

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Kentucky Fried Chicken managed to convince a man to get a tattoo of a Double Down as part of a new commercial.

Now, for the uninitiated, a Double Down is a “sandwich” that uses two pieces of fried chicken instead of bread, with bacon, cheese and secret sauce wedged in between. So now that everybody’s up to speed, let’s take another moment to acknowledge that there is now a man who has that sandwich tattooed on his body. Forever.