Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

I am Miracle Whip. I prefer the tangy, zippy taste of the so-called “salad dressing” to boring old mayo. Why do I know this? I am consciously aware of my Miracle Whip-edness because the smart communications folks at Kraft decided to actively confront me with the choice. Do I love the brand or do I hate it?

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Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.