As a small business owner, you’re told to sell your brand, market your product, target your demographic, advertise on social networks, email your fans, and above all, build brand awareness. So you branded and targeted and blasted and built. Now what? Well, now it’s time to ask if any of that worked. Numbers don’t lie, but they DO hide in plain site. You have to ask the right questions and collect the right data to find out how to make sense of it all.

If you’re wondering just how to gauge if your efforts are working, check out this article by our sponsor, The UPS Store®. It discusses key performance indicators, return on investment, and breaks down how you can track last year’s performance and results. And knowing what you should be looking for in the past will help you plan for a great year ahead. Read the original article here.