Sunday, November 11, 2012

Not breaking the mold

The roots of Inditex go back to 1963, when Ortega, the son of a railway worker, started a business making housecoats and robes in La Coruña. In 1975, he opened his own store in town. He called it Zorba, after the 1964 film “Zorba the Greek.”

Workers collect and separate cloth pieces that were trimmed by an automated machine.

“I don’t think they were thinking of making history, just that it was a nice name,” Echevarría said. “But apparently there was a bar that was called the same, Zorba, like two blocks away, and the owner of the bar came and said, ‘This is going to confuse things to have two Zorbas.’ They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find. They found Zara.”