Dedicated to helping doctors and their team create custom systems and marketing plans that enable them to have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.

Menu

dental social media

There is still time to make your final quarter for the year your best one yet. To help make that happen, here are some dental marketing & practice management tips & ideas…

November Reminders:

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Dental Benefit (Use it or Lose it) Reminders, Tips, and Ideas

National Clean Out Your Refrigerator Day: 15th – Time to clean out the office refrigerator.

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Dental Education Opportunity:

November is American & National Diabetes Month

Over 30 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 16th – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make available Dental Gift Cards/Certificates for purchase.

Here are 3 More Ways to Help Your Patients Smile in November!

World Kindness Week: 12-18 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Reach out to your patients that have these procedures treatment planned.

Create educational content & special offers to share on your social media pages and email campaigns.

Give-Away (Exceed expectations with something unexpected)

July is National Grilling Month – Put together a fun BBQ themed gift basket that your patients and potential patients can enter a drawing for a chance to win. One entry in exchange for FB likes & check-ins, Google reviews, NP referrals, Etc.

Or

Everybody Deserves A Massage Week: 14-20th – Team up with a massage therapist in your community for a little cross marketing – have him/her donate a free massage that your patients can enter a drawing to win using the above guidelines.

Pediatric and Family Practices ~July is Get Ready For Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

Social Media Posting and Engagement Ideas ~

International Kissing Day or World Kiss Day: 6th

Chocolate Day: July 7th

July 11th is Slurpee day!

National Sour Candy Day: 18th

Tell an old joke day: 24th

National Lipstick Day: 29th

Looking ahead to August: The theme is Back to School with Healthy Smiles. The focus will be on preventive dental care.

If you are interested in hiring me to help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today atbhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Are you looking to boost team morale? Is your dental schedule looking weak? Are you in need of some blog/email topic ideas? I’m here to help!

Dental Practice Management Ideas and Reminders for June

Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Many insurance companies renewed their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have a June renewal date. Make calls and send letter/text/email that their maximum renewed and encourage them to schedule an appointment.

Blog Topic Ideas:

National Smile Month

National Candy Month

National Dairy Month

National Headache Awareness Week: 4-10th

Men’s Health Week: 11-18th

Say Something Nice Day: 1st – This one is easy, look for opportunities to say something nice to your team. What did we do “right” yesterday? How did we go the extra mile for a patient? Did you notice any team member that did something nice for a patient or another team member?

Commendation – Commend your employees or fellow team members when you catch them doing something “right”. Commendation boosts morale. Commend & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated. Thank them for going the extra mile to help a patient out, or for the day running smoothly, or for always getting to work on time.

Positive Power of Humor and Creativity Days: 6th– Schedule a team meeting this week and offer prizes for the most creative marketing and practice management ideas to help improve the office.

Recess At Work Day: 15th (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

A Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patient’s referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

Baseball – Opening Day ~ Dress in your cities baseball team attire/colors and take pictures to post on social media pages– invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

~ Educational Opportunity ~

Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.

~ Social Media Post Ideas to Improve Engagement ~

National Fun Day: 1

Vitamin C Day: 4

No Housework Day: 7

Grilled Cheese Sandwich Day: 12

National Stress Awareness Day: 18

National Garlic Day: 19

Take Our Daughters & Sons to Work Day: 27

Sense of Smell Day: 29

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

The month of March is your opportunity to end the first quarter of 2017 stronger than ever. If you haven’t done so already, put down in writing your practice management and marketing plans for March. Here are a few ideas to help get you started…

~ Dental Practice Managment Ideas ~

Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

March is an especially important month for any of you that typically struggle with the appointment schedule during the month of September. Be sure to pre-appoint your March hygiene patients for their 6-month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appointment while they are there in the office.)

~ Dental Marketing Ideas ~

Product/Service Feature: Teeth Whitening

Theme: Tropical Luau

Tag line: “Smiles So Bright You’ll Need To Wear Shades!“

Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of March.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas via email each month? If not, please FOLLOW today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Build relationships between your office team and potential new patients

Stay in Touch with your Active and Inactive Patients

Increase your Online Presence

Learn what your patients/potential patients want

Improve Community Involvement

Manage and Increase your Online Reputation

Great Way to Advertise Special Events and Office Specials

Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is the engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

Acknowledging comments and likes on your posts.

Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.)

Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?

Be real – share information, pictures and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

Here are some quick ideas for you:

Dental Health Tips

Dental Emergency Instruction

How to Videos/link to YouTube

Health Tips

Office Contest Information

Trivia Questions

Fill in the Blank statements

Quotes (Motivational, Funny and/or Inspiring)

Community News (Events, weather, sports news, etc)

Team Member News (work anniversaries, family news, etc)

Patient News

Product & Service Information

News about Continuing Education

Employee Spotlight

Testimonials/Review

Before and After Smiles

Pictures of team members having fun

Acknowledge all “likes” and “comments” on your posts

Share local business posts to your social media pages

Comment and like other businesses posts

Ask your audience to please share your page with their friends & family

Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all important dental hygiene visit…” Whatever you say, saying change in schedule is better than saying cancellation.

A few more tips…

Vary the times you post or share on your social media sites.

Don’t spam with too many posts in a day.

Occasionally boost your Facebook posts.

Invite your patients to check-in on your office page.

If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)

Would you prefer to have someone create the content for you? It would be my pleasure to provide you with engaging and sharable content, custom to your office and community. Content that you can simply copy and paste to your social media pages or, I’ll create the custom content and do all of the work of posting to your sites and help to build relationships with local businesses on their social media pages.

Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your Complimentary Consultation.

I love hearing your comments, feel free to comment and share your ideas and what content works well for your office.

Have you subscribed to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address and I can send you a link to subscribe. This way, you won’t miss a single idea!

October is the start of your fourth quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing several ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Here are some fun ideas for October – I know a lot of offices are focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back:

Options:

Collect candy in office. Open to the Public

Or you can do this,

Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If you desire more help with a candy buy back event for your office, please contact me at bhaydenconsulting@gmail.com for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish.

National Orthodontic Health Month~ Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.

I hope you enjoyed these ideas. If you would like additional help to implement any of the ideas that I shared with you today or would like more ideas, please contact me today.

It is my wish that you all have a wonderful October!

If you do not already subscribe to receive our free dental marketing and practice management ideas right to your inbox each month, please do so today. Feel free to tell your dental friends about Hayden Consulting. ~Thank you!