Foreign importers, distributors, retailers and restaurateurs who have difficulties locating, let alone tasting, Italian regional food specialties and wine for their customers, through the Italian Flavor Consortium can now gain access to small Italian producers, whose major concern is to make the best possible wine, oil, balsamic vinegar or cheese on their family estates.

The small Italian wine and regional specialty food producers, who make wine, olive oil, and other typical food products, feel more and more keenly the effect of global market competition, both at home, where US and Australian wines are now available at the neighborhood grocery store, and abroad, where the competition of the New World producers, often large corporations, is ever more aggressive.