§ 73.788 Service; commercial or sponsored programs.
(a) A licensee of an international broadcast station shall render only
an international broadcast service which will reflect the culture of
this country and which will promote international goodwill,
understanding, and cooperation. Any program solely intended for and
directed to an audience in the continental United States does not meet
the requirements for this service.
(b) Such international broadcast service may include commercial or
sponsored programs: Provided, That:
(1) Commercial program continuities give no more than the name of the
sponsor of the program and the name and general character of the
commodity, utility or service, or attraction advertised.
(2) In case of advertising a commodity, the commodity is regularly sold
or is being promoted for sale on the open market in the foreign country
or countries to which the program is directed in accordance with
paragraph (c) of this section.
(3) In case of advertising an American utility or service to
prospective tourists or visitors to the United States, the
advertisement continuity is particularly directed to such persons in
the foreign country or countries where they reside and to which the
program is directed in accordance with paragraph (c) of this section.
(4) In case of advertising an international attraction (such as a world
fair, resort, spa, etc.) to prospective tourists or visitors to the
United States, the oral continuity concerning such attraction is
consistent with the purpose and intent of this section.
(5) In case of any other type of advertising, such advertising is
directed to the foreign country or countries to which the program is
directed and is consistent with the purpose and intent of this section.
(c) The geographic areas to be served by international broadcasting
stations are the zones and areas of reception shown in § 73.703.
(d) An international broadcast station may transmit the program of a AM
broadcast station or network system: Provided, That the conditions in
paragraph (b) of this section as to any commercial continuities are
observed and when station identifications are made, only the call
letter designation of the international station is given and its
assigned frequency: And provided further, That in the case of chain
broadcasting the program is not carried simultaneously by another
international station (except another station owned by the same
licensee operated on a frequency in a different group to obtain
continuity of signal service), the signals from which are directed to
the same area. (See section 3(p) of the Communications Act of 1934 for
the definition of “chain broadcasting.”)
[ 28 FR 13696 , Dec. 14, 1963, as amended at 37 FR 25843 , Dec. 5, 1972;
38 FR 18896 , July 16, 1973]
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Subpart G—Low Power FM Broadcast Stations (LPFM)
Source: 65 FR 7640 , Feb. 15, 2000, unless otherwise noted.
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