State Senator Richard Castro, boycott organizer Mike Wilzoch, boycott director Jerry Ryan, and UFW member Jesús Valderrama hold a press conference near a trailer outside of Super Serve Drugs and Liquors on 44th and Pecos Street in Denver, Colorado. The press conference was to bring attention to Murray Hildebrand's decision to promote Gallo Wine at all of the Super Serve stores in Denver.

Content derived from inventory prepared by Dana EchoHawk.; Title derived from inventory.; From inventory: "State Senator Richard Castro, boycott organizer Mike Wilzoch, boycott director Jerry Ryan, and UFW member Jesús Valderrama hold a press conference outside of Super Serve Drugs and Liquors on 44th and Pecos in 1975. Ryan parked a trailer in front of the store and lived there during a ten day fast to draw attention to owner Murray Hilderbrand's decision to promote Gallo Wine at all of the Super Serve stores in Denver. (Source Mike Wilzoch)."; R7001524706; Digitization sponsored by the Library Services and Technology Act and the Center for Colorado & the West at Auraria Library.