They discussed the information and communications technology (ICT) industry efforts to create sustainable supply chains using the Electronic Industry Code of Conduct (EICC) and the Global e-Sustainability Initiative (GeSI) guidelines. Opportunities exist for companies like Picarro, which can take a sample of a product and determine if it is a green product or not. HP has been examining its supply chain and improving efficiencies for over twenty years. P&G developed coldwater detergents that eliminate the need for heating water and save energy. GXC and Physic Ventures constantly look at the logistics from a green perspective knowing in the long run it may not only save money, but make it.