The company is particularly looking for apps that can be coordinated with Samsung’s ‘Group Play’ service. Group Play is a function highlighted on Samsung’s latest Galaxy S4 smartphone that allows users to share certain content such as photos, games and music at the same time and interact with one another.

“We will continue to encourage mobile developers to develop new and innovative applications with newly-launched features of our Galaxy series,” Won-Pyo Hong, the head of Samsung Electronics’ media solution center, said in a statement.

The move comes as Samsung is trying to maintain its dominant position in the global smartphone market. According to market research firm Strategy Analytics, Samsung had a 33.1% market share in the first quarter, followed by Apple with 17.9%. But analysts estimate Samsung to be lagging behind Apple in the high-end market which is where the profit is.