Harvesting the Potential of Data Analytics to Produce Actionable Intelligence

The potential of data to guide strategic decision making in sales and marketing is fully recognized today, but rarely realized to its fullest extent. In reality, most organizations struggle when it comes to connecting their data to actionable insights and business intelligence solutions, thereby lessening the effectiveness of their decisions. There are many reasons for this, but key is the lack of collaboration between the three layers of the decision process flow leading to timely data integration with analytics.

KMK testimonials

"KMK has the majority of our field analytics work, including alignments, call planning, field targeting processes, field reporting, and incentives. I couldn’t be more pleased with the work from KMK."

"In every area they have delivered high-quality work and in many cases exceeded our expectations."

"[KMK consultants] take the time to understand our problems and work with us to come up with a solution, versus larger analytic shops who come with pre-defined solutions. I would recommend them to anyone who asks."

"KMK has done a great job on the market research and analytics we needed to support the launch of our first product."

"We turned the bulk of our research assignments over to them, beginning with the new product forecast, and have benefited from a very effective partnership with senior staff who understand our business and care about our success."