Content marketing is helping businesses create better customer experiences online. The social consumer is engaging and spending more and more time online, creating opportunities for companies to reach them through multiple touchpoints. To effectively reach your customers you must engage on multiple channels, then integrate them together

The customer journey is a confusing and complicated puzzle every marketer dreams of cracking. A few years ago the influence loop was the talk of the marketing community. My issue with the influence loop has always been that it is not easily applicable. While it demonstrates the