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Tuesday, July 20, 2010

Globe University/Minnesota School of Business - Social Media Content Strategist

Globe University/Minnesota School of Business is committed to providing career-focused education that enables its students to reach their career and life goals. With 18 locations in Minnesota, South Dakota and Wisconsin, this position offers an excellent opportunity to join a well-established and growing college. Globe University/Minnesota School of Business, a 130-year-old career college, has an immediate opening for a Social Media Content Strategist at Globe University in Woodbury, MN. Globe Education Network is seeking a writer with marketing and social media expertise.

The ideal candidate will bring a track record of building a large and loyal following in the social media space based on original content. In addition to working with the Communications team, you will connect with other cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns, web sites, social media platforms and other communications. You will be the go-to-person for the entire organization in helping all GEN schools create maximum value through participation in the important area of social media marketing & consumer engagement.

Help with measuring and monitoring social media activity, by setting up and using HootSuite, TweetDeck, Tweetalizer, or others. Collect and analyze information from these tools and our SEO/SEM stats to evaluate our performance and engagement in social media channels (with our followers/audience, and effectiveness of our content). Make recommendations about what we write about, where we should post content, and how we should post.

Create goals/engagement strategy for each social media channel.

Learn and incorporate best practices from competitor efforts in social media

Establish a process which would involve GEN employees in reinforcing key messages using their own Tweets, FB posts, etc.