Abraham Duggan Hoppe Niman Stott

This sign is simple and enigmatic: five names in alphabetical order, each one occupying less space than the last. No hint about what the list signifies. If you don’t already know, it’s up to you to find out. That reticence is surprisingly effective and the unadorned typography adds to the impact.

Say the list aloud and it has an ominous sound, like an incantation. What mysteries await behind this green brick wall?