Global Sportswear Brand

Facebook Advertising Campaign

Objectives

Drive awareness of new apparel product, drive traffic to competition page and increase Facebook likes to a European audience.

Strategy

Employed brand’s €10,000 advertising budget to promote campaign content to their target demographic across Europe over a three week period. Budget was allocated between promoted posts, website click throughs, video views and page likes to both German and English speaking audiences. Throughout the campaign targeting was monitored and optimised to maximise budget for best results.

Results

The advertising campaign reached over 1.3 million Facebook users, drove 2.5K visitors to the competition page and received 1.8K new Facebook page likes.