Friday, May 27, 2016

1st Grade Entrepreneurs Master Media And Marketing Techniques

Source: ASIDE 2016

Our Nifty Notes first grade entrepreneur project is in its fifth year, and so is our push to educate the young learners about media literacy. This collaborative project brings together their study of economics, including wants and needs, supply and demand, and scarcity and abundance, with an understanding of the art of persuasion, marketing, and hype.

Source: ASIDE 2016

This year the goal to produce 1500 Nifty Notes was ambitious, but the first graders stepped up to the challenge, because they understood that they were raising money for charity.

It was extraordinary to watch them during their library classes grasp how marketing techniques help sell products. The media influence is so pervasive that they easily adapted commercial slogans and jingles to their product. They looked at contemporary media messages and discussed how phrases such as "limited editions," "one-of-a-kind," and "handmade" help persuade consumers to buy products.

Source: ASIDE 2016

Their ideas were so electric that they started generating their own teaser advertising techniques to sell Nifty Notes. One student came up with the idea just to put images around the school of the ladybug and bumblebee, the two new designs for 2016.

A few of days later, they added hot pink notes that began with, “Wanna know what the buzz is all about?” It goes to show how when educators empowered learners, they take ownership of their ideas. It also demonstrates just how much they see in the media.

Source: ASIDE 2016

Their promotion of the Nifty Notes sale did not stop there. Another first grader designed fliers advertising, “Nifty Notes Coming Soon.” We can only imagine what this Tuesday will bring to help promote the sale.