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New £6m centre-forward Les Ferdinand added: “The clothing is good and it’s nice for the supporters to see us doing something a bit different.”

Shaka Hislop and Warren Barton

Meanwhile, full-back Warren Barton - who had modelled for Woolworth as a child - said: “I don’t think we realised how big it would be - but I don’t think we’ll all be flooded with modelling offers!”

The clothes had been created by top designer George Davies who watched the event from the stands and declared: “I feel Newcastle United Football Club is bigger than just football. The new club shop is as good as anything I’ve seen in any high street in Europe.”

This was an exciting time to be a fan of Newcastle United who would just narrowly miss out on the title.