There is more to digital marketing than social media and a website. Learn how finding the right tools, strategy, and measurements can grow your business. You'll gain a clear perspective of why all your marketing efforts need to be integrated. Learn how you can optimize your online presence through location and keyword specific campaigns via SEM (Search Engine Marketing) and SEO (Search Engine Optimization). Explore tools such as Google- Keyword, Adwords, Analytics, and Social Media Ads. Take advantage of these fantastic resources to better engage and retain your customers; leveraging your current relationships for content creation, R&D, and digital word-of-mouth for acquiring more customers. Understand how to use online tools like Hootsuite to efficiently manage your campaigns.