Tag Archives: Heron books fact cards

But back in pre-internet days, if I wanted to find out about gorillas, or leopards, or Indian elephants, I had to work for it. It usually involved a trip to the local or school library, or consultation with the hefty family encylopedia that was so heavy it required two people to lift it from the bookshelf, or questions aimed at one of my more brainier friends or relatives. Or else, if I’d have known they’d existed in 1980-something or so, I could have collected Animal Cards!

Animal Cards. This four page UK promotional leaflet from Heron Books came inside a copy of Star wars Weekly from 1980. Readers were invited to become subscribers and receive card sets and a filing case in which to store them. The cards were printed with colour photographs, facts and information, and contained four different ways of filing classification depending on your favourite category. The promotional leaflet contains a written endorsement from the World Wildlife Fund.

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