Music streaming services are hard to beat. With millions of users – Spotify alone had 60m by July 2017, and is forecast to add another 10m by the end of the year – paying to access a catalogue of more than 30m songs, any initial concerns seem to have fallen by the wayside.

Business models are now again ripe for disruption, in terms of the sharing model and the business model. We are still far from perfect in terms of distribution, access, and profitability for content creators. But we are getting there with some help from tech.

Since its inception, SoundCloud was a popular home for outlaw music on the web—DJ sets, remixes, mashups, underground hip hop mixtapes, and sound collages. The kind of music that can’t be sold or broadcast anywhere else due to binding copyright rules.

The app was engineered by BMG’s technology team in consultation with a team of songwriter clients including Grammy-nominated songwriter Jenn Decilveo (‘Rise Up’), Eurythmics co-founder Dave Stewart (pictured), and Broadway composer Maury Yeston.