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Photo: Glen Luchford

"Day to night" is an overused fashion trope on a par with "uptown meets downtown" and "masculine/feminine," but when it comes to taking 24/7 fashion advice, we're all ears when Lou Doillon is doing the talking. For Maje's fall campaign, the Birkin offspring models looks for every hour of the day in a campaign lensed by Glen Luchford, shot in and near her Paris apartment. (We're particularly partial to this classic leopard car coat.) The campaign will break in September issues, and will be accompanied by a video series shot by Sharif Hamza.