Riverina Tourism and its 17 member councils have invested in the WOTIF accommodation campaign with an investment of $50,000 over a 4 week period to expose the Riverina profile to over 3 million people, encourage engagement with this audience, and convert their interest to overnight stays in the Riverina.

This year, the Riverina's landing page in the WOTIF campaign highlights the region's food, wine and rural tourism experiences, trails and attractions. Via the Wotif and Expedia marketing channels, this landing page and it's accommodation offers is expected to generate 800 overnight bookings, a stimulus of more than $400,000 into the regional visitor economy.