What’s the common
thread that runs through the following name brands: Xiaomi, Coolpad, Huawei,
Elephone, Vivo, Meizu, Oppo, ZTE, Lenovo, and Phicomm? They’re all Chinese
companies who make smartphones and have entered the Indian market in recent months.
Now, joining this league is yet another Chinese brand, UMI, which has announced
a tie-up with Indian e-commerce giant Flipkart to sells its smartphone, the UMI
Hammer. This makes UMI the 11th company from the Chinese smartphone
industry to make its presence felt in the Indian market.

The Indian smartphone
space is a hotbed of activity currently, with not just brands from the
neighboring country, but many others from the Asian and European region setting
foot here. For its India debut, UMI has chosen a smartphone named Hammer.

As can be inferred from
the name brand, Hammer is a smartphone meant for rugged use. It comes with
features such as a body modeled from aluminum-alloy chassis as well as a
fortifying Gorilla glass layer. All of these features are aimed at making the
phone as durable for rough use as possible.

Hammer is packed with
the latest features such as a 64-bit class quad-core system on chip (SoC), 16
gigabytes of storage capacity, a 2 gigabyte RAM, a 13 mega pixel camera (placed
at the back), a front camera with 3.2 mega pixels, as well as a 2,500 mAh
battery.

Interestingly, in the
past two months alone, more than six different smartphone makers from China
have launched their products in India. This indicates the growing interest that
Chinese consumer electronics companies have in the Indian market. Another point
worth mentioning is that all of these smartphones are priced very aggressively.
In keeping with this trend, Hammer will be priced at INR 10,999 and is already
available for sale on Flipkart.