grocery

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now – with a bang – in Norway.

Worried about Amazon’s UK imminent grocery launch? Buyapowa’s work with the likes of Ocado and Tesco demonstrates there is an answer…

So, that’s it, then. It was fun while it lasted but, the grocery sector is set to go the way of Blockbuster, Borders and Comet – crushed under the steel jackboot of Amazon. Pack up the peas, put away the pasta; when Bezos lines you up in his sights, there’s only one possible outcome. And it ain’t no picnic.

We all know that referral marketing is the quickest-growing and most cost-effective form of new customer acquisition. Just look at the conversion rates we achieve across all our clients – anywhere between 6 and 16 times the general retail benchmark of 2.6%.