Digital Advertising Opportunities

Standard Ad Units

Rich Media Ad Units

Rising Stars Ad Units

Top Layer

The top layer appears ‘on top’ of the page’s content making it highly visible and interactive. With a maximum 10-second run time and a prominent ‘Close’ button, it doesn’t annoy readers and won’t be served to the same user more than twice per campaign.

Top Layer into Leaderboard

An alternative to the top layer which disappears once closed, this page dominant ad unit recedes into a leaderboard. Unless closed earlier by the user, this top layer will close itself within 10 seconds and won’t be served more than twice to the same user – the novelty never becomes an annoyance.

Top Layer into Big Box

This clever top layer works with the content, receding into a big box automatically after 10 seconds or when the user hits the close button. It won’t be served more than twice to the same user.

Transitional Ad

This 10 second message launches on its own ‘transitional’ page prior to a user entering the newspaper websites or navigating between pages on the sites. It captures the user’s attention due to its size and because transitional ads are often animated. By taking up the entire window, there is nothing to compete with for the user’s attention, who has option to ‘skip advertisement’. No user will see this more than twice per campaign.

Video Pre-Roll

Video pre-roll has been proven to have a greater impact than live or “on demand” television viewing. The consumption of online video content is growing at break neck speed and our videos provide a credible, trust worthy environment for your pre-roll.

Mobile

Smart phone penetration is at 30% in Canada and growing rapidly as people renew their mobile contracts and pick a smart phone as their new device. Mobile advertising investment is forecasted to grow by 65% in the coming year as advertisers take advantage of the opportunity. Reach an audience on the move with our mobile banners, catfish and interstitial ad units.

Tablets (Apple iPad, RIM Playbook, HP Touchpad)

Tablet ownership doubled in Canada between January and August 2011 and is expected to continue to grow exponentially. Reading our apps on a tablet is a rich, visual experience, allowing the user to catch every angle of the story – even when on the go – with dynamic video content and stunning, high resolution photos. Reading newspapers on a tablet is sited by 30% of people who intend to purchase a tablet – it’s part of the buying decision.

Small Box and Logo

As our app launches, your ad appears before any of the content does, creating a strong brand association with our valued and trusted brand.

Small Box on Index Page

You can position your ad right on the index page, which is the equivalent of the home page of a website.

Banner

You can target specific sections or your ad can be run of site.

Full Screen Interstitial

At End of Section or every 13th spot in photo gallery, this dominate ad is impactful as it fills the screen.

Fixed-Position Advertising

Headline Wrap

The Advertiser’s logo and tagline wraps relevant headline, creating an association with a highly credible and relevant editorial environment

Header Skinny/Bar Sponsorship

This unique sponsorship opportunity creates brand association within a highly targeted content area. Combined with other ad units on the page, this creates a powerful impact with your target audience.

Premium Advertorial

Place your compelling content within ours through an advertorial. Your introductory paragraph links to story page with three images and 5 links within the article and includes search engine optimization. Enhancing the impact is ownership of all ad units on the story page.

Content Module

This branded widget contains four links on a particular topic directing to a story page which features exclusive leaderboard and big box positions as well as a title banner. The effect is a brand association with an extremely trusted editorial environment.

Home Page Takeover

Standard

Dominate our home page for a 24 hour period. Ideal for reaching a mass audience in a short period of time, this impactful takeover of every ad position on the home page drives your message to a large audience within a set time frame – perfect for Grand Openings, product launches or major sales.

Premium

Creating an even bigger impact, the premium takeover includes the “wall paper” which is the space around the webpage, as well as all the ad units. It’s ideal for product launches and grand openings. Target big news days such as elections and playoffs to maximize page views.

Sponsorship Opportunities

Section Index for Entire Section Sponsorship

Target a section off the newspaper site and dominate it with a high impact campaign. It’s ideal for reaching a mass yet targeted audience in a short period of time.

Big Sponsorship

With over one hundred blogs covering a wide variety of topics, we can position your brand in front of niche audiences with very specific interests.

Story Tools Sponsorship

This widget appears on each story page as a tool for users. A sponsorship of this tool allows for your brand to be associated with credible editorial content. Your logo is always visible, followed by messaging as a tool is utilized.

‘Most Popular News’ Sponsorship

Our Most Popular News widget is front and centre on the page. A sponsorship of this tool includes your logo and a ‘Sponsored By’ tag-line in across virtually all pages of newspaper site, providing massive brand exposure

‘Sports/Scoreboard’ Sponsorship

Integrate your brand within the highly targeted sports index.

Photo Gallery Sponsorship

Photo Galleries are a huge hit with our users, enticing thousands of people a day. Your photo sized ad will be positioned within Sports and Celebrity Photos, some of our top galleries.

Breaking News Alerts Sponsorship

With our news network, target your advertising message to reach more than 4600 Avid News readers in BC as they are updated with the latest Breaking News, and current events.

Widget Sponsorship

A sponsorship of a widget creates brand association within a specific content category such as jobs, cars or homes. The low cpm makes this a highly effective and cost efficient branding mechanism.

Newsletter Sponsorship

Newsletters are subscribed to by a highly engaged targeted audience – take advantage of this through a sponsorship. Whether it’s finance, travel, sports, lifestyle, entertainment, wine, or technology, you’ll reach a user who is actively seeking information on that particular topic.

E-Blasts Directly to Consumer

We have thousands of users interested in special offers, discounts, promotions and contests. Put your offer in front of them with one of our Eblasts which have high open rates as people are interested in receiving it.

Other Opportunities

Contests

A contest can generate awareness of your brand and products, creating a buzz. Increasing interaction with your brand, contests are a great way to build an association of good will and also generate a database of potential new customers. We have the knowledge and experience in building contests – let us create a contest solution tailored to your needs.

Splash Pages – Microsite

If you don’t have a website, don’t worry. We can create a splash page on our site for the length of your online campaign. It’s a quick and inexpensive solution to revamping your own site.