CategoryStrategy

How different are you? Your business isn’t keeping up with the market. Not everyone on the executive team believes it. You need to do something to turn it around. You desperately need to introduce something new. You need innovation but you need guidance. You need an expert’s opinion so you call one. “But we’re unique.” No you’re not. “Our situation is different.” No, it’s not. “Our industry isn’t the same.” Yeah, it is. In fact, there’s very little that’s different. You’re almost completely identical. It […]