A large education provider in Victoria commissioned Syneka Marketing to review its marketing activities. The Marketing Audit identified gaps in marketing processes and strategy, as well as determining improvements to marketing processes to optimise results.

Our Marketing Audit is based on the premise of reviewing existing capabilities, with the delivery of recommendations to strengthen marketing capacity.

Our methodology is developed through a three phased approach:

We identified that the education provider’s marketing collateral did not fully align with the overall customer and stakeholder journey. There was also a need to redefine the customer experience to include key influencers. The marketing team lacked the strategic direction to align itself with the values of the organisation.

The Marketing Audit recommendations provided insights into the purchase decision, allowing the organisation to consider how it could strengthen the number of enrolments for each education program, as well as improving the capacity of the existing marketing team.