Read our post about streams and filters work with exaples and explanations.

How streams work

In campaigns with “Without Rotation” settings, all streams are checked one by one. If clicks can’t get to a first stream because of filters, the click is sent to a next stream where filters are also checked. This happens until either the click is accepted to a stream, or it’s sent to a “Default” stream type. If the click is not accepted to any of the streams and there’s no “Default” stream in a campaign, a click is sent to a default action which is set up in a tracker Settings.

If “Split testing” is selected, first any of Forced streams is checked, then the next “Forced”. After Forced streams, “Regular” streams are randomly checked. “Default” stream is always the last one.

Also, when you use “Split testing”, there’s a “Bind visitors to streams” feature available.If this feature is enabled, te visitor will be redirected to the same stream as he had been visiting before.

Creating a stream

Main Tab

Stream Name

The name of the stream.

Stream type

Regular stream works according to the rotation rule, which is set at the campaign settings.

Forced. The special stream. It is intended for the interception of the specific traffic before it gets to the regular streams.

Default stream is used when none of the streams has worked. For example, user did not pass through the filters. It is recommended that you always create a default stream in order not to lose the remaining traffic.

Only that stream will work, on which you set the parameter name and value correctly.

How to split traffic by keywords

Make sure that you get keywords from the traffic source. You can see the keywords in the log of clicks.

In each stream add the “Keyword” filter. Set the values according to your requirements. For example, in the first - *online game*, in the second - *free game*, in the third - *rpg*. Asterisks are needed because the search is not strict.

How to split traffic by country (video)

Create streams with the filter “Country”. Select the appropriate country for each stream.
Watch video tutorial on our YouTube channel about splitting the traffic in a campaign based on the country of the visitor.

How to split traffic by cities

In the streams add the filter “Cities”. Enter the cities.

Splitting traffic to mobile and desktops

Create streams for each type of device.

Add the filter by a device to the streams and select the devices: in the first “Phone”, in the second “Desktop”.