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Jade Bawa Joins Lovehoney Trade Sales Team

BATH, U.K. — Lovehoney has announced the appointment of Jade Bawa as International Sales Executive for Europe, Australia and New Zealand.

Bawa previously served with U.K. distributor ABS Holdings.

Bawa’s new responsibilities will include servicing both existing and new clients worldwide, and providing day-to-day support for the growing trade team in exploring and expanding new territories of business.

The team is excited to have a fresh pair of eyes on account management, and look forward to utilizing Bawa’s extensive experience working within distribution channels and trade shows.

“We are thrilled to welcome Jade to the Lovehoney trade team,” International Sales Manager Jim Primrose says. “Her appointment comes just in time for the next ‘Fifty Shades of Grey’ movie, and we’re sure she’ll hit the ground running at such a busy time.”

“Bawa is very knowledgeable of the industry,” Primrose adds. “We’re excited to have her onboard to assist with highly anticipated product launches next year.”

“I have been aware of Lovehoney for some time and am extremely excited to join such a successful and ambitious team,” Bawa says. “I look forward to building Lovehoney’s brands and to getting to know clients across the world.”

“Lovehoney is a great business,” Bawa. “I have already been made to feel a part of the Lovehoney Trade Sales Team.”

Based in the seaside town of Bournemouth in the South of England, Bawa is a self-confessed shoeaholic, and currently brushing up on her French language skills at the prospect of more international travel in the New Year.

“It’s been a bumper year for the Lovehoney Trade Sales Team,” Primrose concludes, “with back-to-back nominations at industry awards, with a record eight nominations at the upcoming XBIZ awards in January and a win for ‘Best Sales Team’ at the EROTIX awards in October.”