As the saying goes ‘A picture paints a thousand words’, or something along those lines.

People are instantly drawn to a picture, it immediately tells a story and can conjure up emotion. It is a way to communicate visually, and in an age of forever scrolling through websites, social media and blog posts, it is an image that makes you stop and look/read that post as apposed to the countless others.

That said, it has to be the right picture, a picture that relates to what you are saying and is inline with your target audience. An image that tells your audience about what you are going to tell them, but also gives an insight to you and your business’ style and personality is important.