For Display Only

What kind of music do you like? Chances are, there are more than a few genres or artists that come to mind. The longer we live, the longer our list grows into areas slightly obscure, and unexpected.

But why isn’t type the same? Why do we as designers gravitate to the same styles that have been around for decades and centuries? What is to be gained from experimentation in the field of type design, and how can graphic designers leverage and build upon the results?

Diversity should be celebrated, and by rejecting the vanilla, we open ourselves to indulging in the richness of infinite possibility.

The lectures took place in the Koret Auditorium at the San Francisco Public Library. You can watch the recordings of the past lectures here thanks to a generous sponsorship from Adobe Fonts.

Lecturer:
James Edmondson

After graduating from California College of the Arts, James received a masters from the TypeMedia program at The Royal Academy of Art in The Hague, Netherlands. James lives in San Francisco, and runs OH no Type Company, an independent foundry focussed on display faces and expressive lettering.