Friedman Vartolo is a next generation law firm. While traditional law firms focus solely on courtroom performance, we believe that a firms impact is greatest when it accounts for its clients bottom line. The legal marketplace has been in need of this type of disruptive innovation for quite some time. For decades the largest and most successful law firms have viewed themselves as billing driven service providers. They have long equated the mere production of legal work to thousands of dollars in invoices. This system defines success for the lawyer by the amount of hours billed. It’s why all of the largest traditional law firms offer bonuses solely based on annual billing milestones. Their associates don’t need to make their clients’ money; rather, they are incentivized to take money from them.