Zelle Set to Eclipse Venmo in Popularity in 2018

Analysts at eMarketer say they expect Zelle to leapfrog other payments firms before 2018 is over; they expect Zelle to grow by more than 73 percent and surpass 24 million users in 2018; in a little more than a year Zelle has taken off, helped by the fact that seven of the largest U.S. banks helped build the product; Zelle works within your banking app and allows payments to be transferred directly to and from your banking account instantly. Source.