Building a mood board

- [Chris] When I captured this portrait…of my friend Amber, who is a painter,…I was asking her about this whole idea of painting.…I said, "Well hey, what makes a painting good?"…And she said, "Chris, it isn't about painting what you see,…"or what's in front of you, but it's painting…"how that thing makes you feel."…Well feeling is the topic for this movie,…and here we're going to look at how we can create…a brand mood board.…In other words, a board which somehow captures…the essence of the feeling that we want…our portfolio to have.…

Now to dig into this topic,…I first want to turn to a practice or craft…which is familiar to me, and that's photography.…So here I want to share a few insights…from the practice of photography metaphorically,…and talk about how that compares…to creating a mood board for a portfolio.…All right well this is a location…where I photographed someone,…and I'm going to zoom in on it.…The location you can see is highlighted…right there with that white arrow.…It doesn't look very good.…I mean what you see, straightforward,…

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Released

5/12/2017

An effective photography portfolio presents the photographer's best work in ways that showcase their images, engage viewers, and convey their personal brand. In this course, photographer Chris Orwig details the concepts and steps behind creating a portfolio from a photographic perspective. The course begins with advice on creating a road map for success and refining your personal brand—an important step that can help you choose your best images and define the structure of your portfolio. From there, the course gets into details such as buying a domain name, building a website, organizing and maintaining your portfolio, and expanding your online presence. And because paper isn't dead yet, the course concludes with a look at assembling a print portfolio as a way to expand your business.