Free Shipping at Aerosoles

Available at: Aerosoles catalog and www.aerosoles.com. Use Promotion Code FS28X7 during checkout.

What I think: I hope this is a trend: Marketers 'fessing up to problems that frustrate consumers -- and offering something free as an apology.

Farbic.com just did that a week or so ago. Now comes Aerosoles, apologizing for technical difficulties on their website with an offer of free shipping on any order -- no minimum order required. (This offer doesn't apply to in-store sales.)

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Free shipping might not amount to huge dollars savings, but I think the savings on shipping is well worth it for all the convenience of not having to go to the store.

I know there are those who'd rather go to a shoe store than shop from home. Apparently so does the Sak's Department Store, according to a recent news report. They're opening an entire floor devoted only to shoes. So big, in fact, they've gotten a separate zip code for just the shoe department! (Have to admit I'm a tad tempted to see what a shoe zip code looks like! Ha)

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For now, though, Aerosoles' offer of free shipping is more tempting to me because I have so little time to go to the store. Would rather order shoes, have them delivered to my home, and return them if I need to.

In addition to free shipping, they've got summer shoe sales going on now with discounts up to 65%. Remember, though, if you want to take advantage of the free shipping offer, it's good through 8/20/07. Try it -- it'll give you more time to shop for other things this weekend!