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In the simplest words every thing what you can see on any webpage are the part of on-page optimization. On-page is a practice of every thing you do to improve your website whether it is about improving your website usability, improving website speed, improving content or even making it more attractive all the things which can help your website to interact more with its visitors can be called on-page factors. In search engine optimization, on-page optimization refers as factor which can influence your website ranking in organic search results.

This is the best way through which you can communicate to the readers and get the search engines to recognize your webpage. Style and title tags are used for the keywords in H1, H2 and H3. The header tags should be properly defined and highlighted.

on page optimization helps you with your off page optimization. In on page optimization there are many things, the most common are meta tags, xml sitemap, h1 h2 tags, img alt tags. I would like you to checkout the following link:www(dot)seomoz(dot)org/learn-seo/on-page-factors

On page optimization is one of the very first step of SEO which every webmaster should look into. On page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. On Page are directly related to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text.

On Page optimization is a first thing good SEO consultant will do. It will not only help search engines understand your website better, it will also help users to understand what is your website about and use the navigation properly.