Social Media Toolkit: a practical guide to achieving benefits and managing risks

This Toolkit stems from growing interest in the use of social media within the UCISA community. With institutional stakeholders looking increasingly to their information services departments for support in this area, our members sought a reference guide to help them answer a range of questions on related topics. More than that, however, they were seeking practical, contextual examples of use that would inspire others within their institution to take advantage of the affordances of a set of tools that offer new forms of engagement and ways to enhance many aspects of everyday business practice. We would like to thank the numerous UCISA colleagues, and others within the wider higher education community, who have contributed to the production of this Toolkit by providing examples and reviewing content. We hope the examples given here will encourage many more of you to try new approaches to supporting core university functions via social media tools.