BUCK – Logo Animation by Sander van Dijk

When visiting the BUCK New York back in 2011, Orion Tait casually told me that they where changing the logo. That scared me a bit because I really loved the way it looked, but when he showed me the new designs I thought it was even better. The diversity of geometric shapes within each letter sent my mind racing—giving me the biggest animation playground possible, which is partially why I took it upon myself to animate this new piece. I hope you enjoy it.