How Pakit started their logo design journey

Company name

That's exactly what we need from you! Play Jazz with it. Make it a verb. An action. An emotional identity.

Overview

My partner and I are young, very excitable, passionate entrepreneurs who have extensive experience in the wireless retail field.

And we are on the precipice of launching a set of services that will empower small business owners and executives to get out from behind all the little details that become daily time vampires.

We are relationship and process experts and we are committed to coming across as a hip, dynamic, results oriented brand and that can truly help move the dial in our audiences business.

We want to land as a consultative and business process outsourcing group for small businesses that will free small business owners and their teams from doing a number of things that they didn't necessarily get into business to do. We are a much more cost effective way to handle so many aspects of their business. And since our background is in indirect wireless we'd like to start with that space and branch out.

We want be a clean brand. Maybe a little minimalistic with a powerful visual voice. Fun, exciting, empowering and nimble.

Tell us a bit about who you are and the people you reach

We want to land as a consultative and business process outsourcing group for small businesses that will free small business owners and their teams from doing a number of things that they didn't necessarily get into business to do.

Accounting? Who has time to deal with that? HR and payroll? Business Intelligence? Carrier reconciliation? Lease management or Inventory reporting? None of these things are why people get into business and as a BPO we are able to deliver all of these and much more to you each morning.

Our initial target audience would be in the indirect wireless retailing space but we feel that it would be scalable in to a myriad of different markets.

The owner/operators we are targeting are very typically salesmen first and foremost. Many technophiles who got into the game because they authentically love selling gadgets and saw an opportunity to align themselves with one of a few mega brands. AT&T, Verizon, T-Mobile, Sprint etc. Many of our owner operators targets own 2-15 points of wireless distribution and may look and feel just like a carrier owned store.

We want to not have them or their staff obtusely focused on our suite of services. Its an exciting time right now and if people have their head up they will be free to grow their footprint, their business and genuinely enjoy their lives.

Requirements

Please be creative and play jazz with our concept and help us build an identity to our suite of outsourced services.

And to be concise we are looking for a look and feel. A logo and a name.
As previously mentioned we want it to insinuate action, empowerment, freedom, and results.

We'd like a clean, near minimalistic brand and I've included examples of sites below that would be akin to what we would want to realize.

We thank you in advance for helping us launch something that we are just so excited about. We feel this is a big first step and appreciate you being with us for it!.