Branding

Put yourself in this scene: you’re networking (formally or casually), you’ve introduced yourself, shaken hands with a new acquaintance and are getting ready to talk about your business, when all of the sudden you point out the socks you’re wearing don’t match. Wait, what? Can … Read More

Finally, it’s Spring! Open the windows and doors, swap your boots for flip flops, and give the house a good, deep clean. And hey! It’s also a perfect time to do a brand inventory. “Sounds painful,” you say, “complicated.” Complicated, no. Painful…? … Read More