Taco Bell is the latest fast food company to go on a health kick. Taco Bell's CEO Greg Creed announced that the company is looking to add healthier choices to their menus, along with a bit more transparency on their existing foods.

Creed says they will be testing out some new products this year and have plans to launch new menu items in 2014.

"We're not going to walk away from who Taco Bell is," he said, adding that the company has "a role to play in providing more balanced food choices."

The company also promises that by 2020, 20 percent of their meals will meet the federal government's nutritional and caloric guidelines.