Porsche Fast Films

02/02/06

Guy Brighton

Porsche recognised the similar fanaticism between car owners and indie-film fans and decided to sponsor a series of short films on the IFC’s website that features “obsessive and compulsive” short films that surround the passion that is Porsche.

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences