Cosmetics brand Maybelline has announced its collaboration with local online shopping website shop.com.mm as its online retail partner.

Under the terms of the partnership, Maybelline products will now be available on shop.com.mm with special offers at “Maybelline Shop”. The complete range of Maybelline products will be available for purchase at the website, shop.com.mm claimed.

“Maybelline New York has always been a ‘New Yorker’ at heart – fearless, creative, outspoken and trendsetting. We believe in the importance of not only delivering high quality products but making them accessible to a wider audience. With the growing trend and youth interest in online shopping, we at Maybelline New York are excited to announce that with this partnership Maybelline products will now be accessible to everyone at just a click away,” said Cho Thet Nwe, brand general manager of Maybelline New York.

Although based in New York, Maybelline owned by the French cosmetics company L'Oréal.

Elin Torstensson, managing director of shop.com.mm, said, “We are extremely excited with the launch of the leading makeup brand Maybelline New York on shop.com.mm and we are certain that our customers will respond enthusiastically to this offering.”

Shop.com.mm, which launched in 2014, is backed by German IT incubator Rocket Internet and is part of the Asia Pacific Internet Group (APACIG). APACIG is a joint venture of Rocket Internet and Ooredoo. The group’s network consists of 14 e-commerce and online marketplace companies, operating across 15 countries.