SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com.

3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land.

5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and major search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors that are important for most successful SEO for PR.

7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about search on the Pinkberry website.

8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in. He talks about different tools and about what he likes and what he doesn’t like about the different tools that different companies use to cinduct SEO for PR.

11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content.

12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link.

14:55 - Eric Schwartzman shares a story of how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation.

17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play. He talks about Google’s Query Deserves Freshness initiative, what it does, and how it plays a role in SEO for PR.

19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do and what that means for SEO for PR practitioners.

20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR.

22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead.

24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing.

26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the newspaper industry business models, on what he thinks the newspaper industry is wasting time on, and on what he thinks makes the online industry unique. He talks about the Digg tool.

29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google, on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities.

Eric Schwartzman (@ericschwartzman) is the founder of online newsrooms software as a service provider iPressroom, SEO for PR advocate and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard and conduct SEO for PR by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Press release optimized by iPressroom