Facilitating the entertainment needs of the upwardly mobile and always on the move young Indian looking for hyper-personalized, bespoke experiences: Vodafone Play, a one-stop entertainment destination to enjoy streaming of content; be it Live TV, popular shows, latest movies or trending music videos, today announced a strategic partnership with Discovery Communications, expanding its infotainment content portfolio for its subscribers across genres.

Commenting on the partnership, Dipankar Ghoshal, National Head – VAS, and Content, Vodafone India, said “Vodafone Play is a single window offering content across genres and languages and this association with Discovery strengthens our infotainment category. All consumers, including the Velvet Rope Generation, can now watch what they want, when they want and how they want. Our partnership with Discovery Communications will make their channels now accessible to Vodafone Play users to be viewed at their convenience.”

Vijay Rajput, Sr. Vice President, Affiliate Sales and Product Distribution, Discovery Communications India, said, “As the media ecosystem continues to evolve, we remain focused on delivering more content, across more screens, to more people. We are happy that Vodafone Play subscribers will now have access to Discovery’s rich storytelling at their fingertips.”- Telegraph India