Ratings: Burning Yule Log Beats 'CBS This Morning'

30 Dec 2013

Between 10pm Christmas Eve and 9am Christmas morning, Texas television station TXA21 broadcast a burning Yule log accompanied by Christmas music. Throughout its run, a large number of viewers tuned in to the virtual fireplace. During its final 30 minutes, an average of 28,405 viewers chose to watch a burning log over everything else, which beat the last 15 minutes of “CBS This Morning” on CBS11.