Insights

User experience is one of the most important parts of the product as it can give you a competitive advantage by acting as a differentiator. Most of the founders, product owners, and marketers don’t value UX even though it could have a direct impact on their product....

In A/B Testing we trust, human behavior surprises the best of us. That makes it really challenging to understand which product features or marketing campaigns will be accepted by the customers. This is where A/B Testing can help....

UX Audit surveys the competition, seeing what, how and why the users are interacting with your product. UX audit does intensive user research and then presents the data and recommendations. This article talks about the importance of UX Audit and its benefits....

Grammarly is an awesome application which makes it really easy to help you sound professional and grammatically correct. In this article, we will talk about what we can learn from Grammarly's seamless user experience and what can be improved to gain more user base....

The Idea Theorem team is excited to officially join Clutch.co, B2B ratings and reviews site that guides business buyers along their journey to find the perfect service provider and software solutions for their specific needs. Based in Toronto, Canada. Idea Theorem is proud to have ranked highly on Clutch as...

In case you missed Idea Theorem's event "UX for Entrepreneurs" at MaRS last Monday. Here is a quick summary to catch you up. Topics such as ROI of UX, Leverage data to make better product decisions, designing for new technologies. To conclude - Be closer to the customer and take...

This is a part 2 of the 2 part series of web design trends to look out for in 2018. With new digital technologies emerging, web design trends will one of the firsts to change. 2017 came and went with it came new trends that reflected the user's desires and needs....

About Us

Idea Theorem is one of the top user experience design firms in Canada. We focus on mobile app design, web design and web development. Once the digital product is ready for launch, we help put together a digital marketing plan in order to connect with the target audience.