Not to mention that it's a completely legitimate way to get away from Superman's Boy Scout image.

And the Big Blue Boy Scout was a Post-Crisis addition, since all John Byrne knew about Superman was 1) The TV Series, 2) The Donner/Reeve Movies and 3) What Stan preached about him. Silver/Bronze Age Supes wasn't as rough as the original, but he was in no way the naive fool he degraded into.

They can have some scenes of Superman dealing with street-level stuff and show that he has a strong, common man populist social activist streak. A populist Supes VS a Corporate Luthor is very fitting for today's world situation, one that is similar to the time of his creation.

Superman should be the champion of the less fortunate and the oppressed. It's a great message-that the most powerful man in the world lives to help those least able to help themselves. Superman's altruistic nature is a huge part of his appeal. It's also part of why he chooses to humble himself by being Clark Kent. You can learn a lot about people just from how they treat a person like Clark. To Superman, even though he is literally a SUPER MAN, humility is a virtue and that's where Clark comes in.

I think a modern audience raised on the canard that Superman is a naive child would be impacted strongly by a Superman who actually takes no crap and does and says what he thinks. Like the story in Action #12 where he goes to a factory that makes cheap cars that cause wrecks, and tears the place apart, threatening the owner, etc. Imagine how people who feel helpless against the corporate control of life would react to seeing a Superman who puts those people in their place. It's a Superman that people have forgotten, but maybe it needs to be brought back.

But like it was stated above, Superman has evolved beyond that... He can't go and strongarm people with bad business practices... It wouldn't be in his character now... But if those people were using sweatshop tactics and such, then he could do something about it... But not just for a cheap product...

And I disagree about post crisis turning him into the big blue boyscout... Silver age Superman would have been just as likely to rescue a cat out of a tree or help an old woman across the street (especially Superboy)...

But it was post crisis that really gave us those stories that challenged why Superman must practice restraint, and especially not kill, despite all the good it would do...