Social Media Content

Livestreaming is immensely popular these days, with everyone from celebrities to nationally known brands trying their hand at this exciting new form of video-based communication. Perhaps no other format takes advantage of the immediacy of the Internet quite like livestreaming, because it provides users with a real-time window into another world, and enables an entirely new…

The holiday season offers businesses an outstanding opportunity to boost sales and connect with their audience over some of the most cherished and commonly shared themes in the world. During this time of year, marketers from all kinds of different businesses employ outstanding creativity to deliver some of the most engaging and memorable holiday marketing…

Incorporating seasonal content into your marketing strategy is important for a number of reasons: For starters, it enables you to capture your audience’s attention using themes that are already prominent in their minds, plus it helps increase the perception that your company is on point and on-trend. But you do have to be mindful not to…

Video is of the most engaging advertising formats on the Web, and when paired with the exceptional targeting capabilities of Facebook Ads, it can produce powerful results for businesses looking to advertise their products and services on the world’s largest social network. Although many brands recognize the obvious potential of Facebook Video Ads, simply launching…

If your business has multiple active social media platforms (and this should hopefully be the case), you may have given some thought as to how to create a more integrated social media marketing strategy. If you haven’t, then it’s high time you did. “Integrated” doesn’t mean posting the same thing at the same time on…

These days you can make yourself crazy trying to post and update and engage with every social network your business happens to be on. But that doesn’t mean you can slack off – those profiles have to be monitored and maintained. Automating your social media updates is the best way to keep your posts regular…

Recent industry statistics have shown that two-thirds of shoppers rely on social media to find the perfect gift. What does that mean for you? It means there’s an eager stream of visitors who are actively using social media to help guide their holiday buying decisions, year in and year out. Take advantage of these spikes…

Social media can quickly make or break a company’s reputation. The digital landscape is littered with stories of brands that have suffered harsh PR blows due to rogue tweets and Facebook posts gone awry, either by accident or by horribly misguided judgment. In fact, the collateral damage from some social media slip-ups has been so…

In the intensely competitive arena of social media marketing, new ideas are the lifeblood of content generation. Unfortunately, many marketers can find it difficult to strike out in a new creative direction, especially under the pressure of looming deadlines. A brainstorming session would be great, but as most of us know from experience, these types…

As a small business owner, you may already feel overwhelmed by your regular daily responsibilities without even adding any social media marketing efforts to the mix. This can create a dilemma in which you understand the importance of marketing via social media, but you may feel completely strapped for time and unsure of how to…