How to Salute for Veterans Day, from Jim Beam

Unlike some of theholidays we cover on this blog, Veterans Day is not fake. And Jim Beam is celebrating it this weekend with its Grand Salute — a social project meant to show respect for the vets. Participants salute (Jim Beam offers a how-to, below), take a photo, and upload it to Facebook or Twitter with the appropriate tag: #JimBeamSalutes or Jim Beam Salutes. It's a nice gesture, kind of like buying someone a bourbon on the rocks.