A graduate of Wellesley College with a B.A. degree in history and economics, Barbara spent 25 years working in the financial, investment and real estate fields. She held executive positions with several prestigious private banks and wealth management firms in New York, Philadelphia, Vero Beach and Palm Beach. She also served as a licensed realtor/marketing consultant.

Her extensive background enables Barbara to bring a unique perspective to her clients and their copywriting projects.

Finance

As a financial advisor for Merrill Lynch, Barbara held the NASD Series 7 and 66 licenses and built a wealth management practice focused on retirement planning for women and professional groups.

Marketing

As licensed realtor, Barbara developed the overall marketing and sales plan for the residential development of an exclusive gated community of high-end homes with build-out value of $200+ million.

Real Estate

Barbara developed and implemented new business plan establishing Home Concierge Services, the first Concierge Services division in Virginia, for the second largest real estate firm in the region.

Food

In 2011-2012 Barbara created the website - www.gourmetcheesedetective.com. It is jam-packed with information about gourmet cheeses from around the world. In late 2012, Barbara sold the website. However, 85% of the content currently on the site was written by her.

Product Projects

Newsletter Content10+

Web Page10+

Email Copy10+

Blog Post3

Brochure2

Summary of Product Experience

Newsletter Content

Barbara writes editorial content for financial and investment newsletters, as well as for real estate newsletters.

Web Page

In 2011 Barbara created a website about gourmet cheese. She subsequently sold the site in late 2012. However, 85% of the content currently on that site was written by her. SEO practices were utilized throughout.

Email Copy

Most of Barbara's copywriting promotion projects require a series of emails to go along with the landing pages or long form sales copy.

Blog Post

Barbara wrote blogs for her website, www.gourmetcheesedetective.com (subsequently sold) and for other writing sites.

Brochure

Barbara created all the marketing copy for the Home Concierge Services division she established for the second largest realty firm in central Virginia.