Listen, respond, and track social conversations.

Adobe® Social lets you simultaneously monitor thousands of sites across the social web, so you can identify trends, opportunities, and potential business threats. What’s more, your social and customer service teams get access to a real-time moderation queue, so they can quickly respond to comments, route and escalate questions, and track everything through resolution.

Features of listening and moderation

Advanced social listening

Keep your finger on the pulse of your brand with advanced social media listening tools that capture and filter mentions, sentiment, and geolocation through a custom rule-builder.

Multiplatform moderation

Moderate conversations about your brand that are taking place around the social web by empowering your team to answer questions and concerns. Reply and track threads directly within the tool.

Moderation workflows

Escalate and route customer comments according to predefined workflows and monitor moderation statistics to ensure customers receive the right message.

Safety and compliance

Auto-remove inappropriate or offensive comments and spam from your social pages before they create problems for your organization. Archive content for up to seven years to help ensure consistency in your responses.

Solution overview

Now that we can connect the dots between what our visitors do on social networks to the booking page on our website, we can better manage social engagement to drive brand awareness and revenue growth across each customer’s journey.