Facebook’s New “Memories” Page Highlights Engaging Posts from Years Past

Facebook has introduced a new home on the web that users can visit to reminisce on top posts they’ve published throughout the years.

The new “Memories” page features a collection of of top text posts, photos, videos, and major life events.

Facebook says the reason behind creating this page is because of the positive impact this kind of reflection can have on people’s mood.

From a marketing perspective, it can also be a great way to look back on the type of content that made the strongest impression with your contacts.

“Every day more than 90 million people use On This Day to reminisce about these moments they’ve shared on Facebook, and research suggests this kind of reflection can have a positive impact on people’s mood and overall well-being. This is why we’re updating the experience to ensure all of your memories are easy to find.”

The Memories page may include any or all of the following sections, depending on the kinds of updates you share on Facebook.

On This Day: Past posts and major life events from today’s date.

Friends Made On This Day: A list of friends you made on this date in the past, including special videos or collages that celebrate your friendversaries.

Recaps of Memories: Seasonal or monthly recaps of memories that have been bundled into a message or short video.

Memories You May Have Missed: Posts that you might have missed from the past week.

Not all memories are inherently good, however, and Facebook says it will continue to design and tweak these features in a thoughtful manner.

Memories are also personal, which means you can only view the memories page of the account you’re signed into. It’s not possible to view the memories page of another user.