Leveraging Weak Twitter Links for Stronger Earned Media

by Rodger Johnson

Harnessing the power of Twitter to spread the word about your brand is good for earned media. In fact, a retweet or mention from another person is considered earned by some. That is, you created a message so relevant to the reader that they decide it’s important to share it. While we could expound on how to write tweets that get shared, Twitter offers best practices, and Gary ...Read the full article