Red Bull is bringing back blind dating but its not what you think

However, Red Bull MENA is changing the rules. The global company is stirring things up and adding its own little twist to the concept.

Bel Sodfa, a new series that commenced on 5 March, films musical blind dates where two artists that have never worked together are asked to collaborate on a song. Here, they are provided with a music producer, studio space and a total of just eight hours to create something new from scratch.

The series is set to feature over 20 of the region’s most popular homegrown and established artists including Anthony Touma, Mahdi Baccouch, The Recipe, Lil Eazy and Hadi. At the end, the results of all the episodes will be released with Universal Music MENA in June. Bel Sodfa will be filmed in Dubai.

Partnering up with Careem, each episode begins with the artist being being driven to the studio where we get a tiny glimpse into their world.

The first episode saw Anthony Touma and The Recipe come together. The former is a Lebanese singer that rose to fame by becoming a semi-finalist in The Voice (Season 2) and also bagging the winning prize at Dancing with the Stars Middle East (Season 3). The latter is a UAE based hip-hop group first formed in 2006; they have been the supporting act for international names such as Snopp Dog, 50 Cent and Akon to name a few. While one excels at pop music, the other is well versed in rap.

The first episode currently has more 45,000 views in less that 24 hours. We will have to tune in to witness firsthand how enthralling and challenging this process will be for each set of musicians.