Thursday, December 31, 2015

The
first two truly digital generations are as here fully 85 percent of Millennials
and Gen Z search first online before buying according to Nielsen. Consumers of today and
tomorrow expect, demand, and drive early adoption.Marketing, messaging, and brand magic must be
digital in that we all agree.

What
about the food?While quality visceral
digital imaging is very important Foodservice Solutions® Grocerant Guru® says
“your food must look as good on the table, or in the Take-Away or Take-Out
container as is does on any digital devise.”

The
fact is Millennials and Gen Z are in search of food ‘discovery’.They are looking for fresh food with bold
flavors, appealing texture, and an authentic story that accompanies it. They
prefer Ready-2-Eat and Heat-N-Eat food over cooking from scratch according to
our Grocerant Guru®.

Much
like their parents Millennials and Gen Z have embraced eating in front of a 65 inch HDTV albeit a 65 inch
HDTV without cable TV but the internet.Yes, smart TV where they can connect with the ilk of Netflix, Facebook,
ESPN, Hulu, and Amazon Prime.

Ready-2-Eat
and Heat-N-Eat fresh will provide the sales lift to attract tomorrow’s customers.
Just remember the food still must taste GOOD, Hot foods must be hot, and cold
foods cold. There can be no lie your Food Must Come First, digital
marketing, photo’s, and messaging come in second.

Invite
Foodservice Solutions® to complete a Grocerant
Scorecard or a Grocerant Program Assessment.Since 1991 www.FoodserviceSolutions.usof
Tacoma, WA has been the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerantCall:
253-759-7869 or Email: Steve@FoodserviceSolutions.us

Wednesday, December 30, 2015

Consumers understand imperfection and
embrace it, you should as well.A great
crop, poor crop, and new average crop no matter what kind of crop you had this
year retailers should embrace local growers, adjust prices to reflect the
seasonality and consumer will understand and embrace your Ready-2-Eat and
Heat-N-Eat fresh food.Remember your
customers lived through the same weather, they understand if the crop is early,
late or lacking you’re customers know it.

According to Foodservice Solutions®
Grocerant Guru® fresh food trumps local food, local food trumps organic food
and regional authentic flavorings garner repeat customers. Menu items that are
local, in season are all considered by consumers as ‘better for you’. In Europe
‘ugly’ fruit has been featured and discounted in grocery aisles becoming a huge
success and that trend is taking hold in the US as well.

Since 1991 www.FoodserviceSolutions.usof Tacoma, WA has been the
global leader in the Grocerant niche filled with Ready-2-Eat and Heat-N-Eat
fresh prepared food. Visit Us On: Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or
twitter.com/grocerantCall:
253-759-7869 or Email: Steve@FoodserviceSolutions.us

Tuesday, December 29, 2015

Foodservice
Solutions® Grocerant Guru® called Amazon Prime Now service the fresh food
disruptor of 2015. Amazon Prime Now is on a roll with fresh food delivery and restaurant
food delivery. Starbucks and Panera rolled
out delivery in 2015 joining the ilk of Burger King and McDonalds is your food
portable?Look for all food retailers to
take a serious look at catering and delivery of food to new or from new
non-traditional locations too drive sales in 2016 and maintain market share.

Higher-end
restaurants are now fighting back joining the consumer driven demand for
quality fresh food by offering catering and meal delivery. Many higher-end restaurants including Seattle
based Ivar’s, and New York based Union Square Hospitality Group (USHG) are seeking
increased customer relevance by eliminating tipping.

Many more have or are considering dropping
tipping, raising prices and increasing employee’s benefits in an effort to
edify quality, reduce turnover and improve consumer perceptions all to garner
customer relevance and regain customers. How are you garnering customer
relevance?

Meal
component customization and personalization are hallmark attributes driving the
success of the grocerant niche and are expanding top line sales and bottom line
profits from the ilk of McDonalds too USHG.Have you considered a grocerant niche growth plan?

Watch
for continued grocerant niche growth driven by introduction of delivery,
discounts on bundled mix and match meals, leveraging new technology, new
digital points of distribution, and communications. Consumers are dynamic is
your company?

Are you
trapped doing what you have always done and doing the same way?Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit:www.FoodserviceSolutions.us for more
information.

Monday, December 28, 2015

Today
the undercurrents of change have been brewing within the retail foodservice
sector in 2015. Our Grocerant Guru® has taken a look at what is brewing under
the surface, driving change that you might have missed and that will continue
to evolve as 2016 unfolds.

While
the US Census fact finder tells us 50 percent
of the US population over the age of 18, are single there is more to the story.Which led us to a The Hartman Group study
finding 50% results of eating and drinking occasions take place when Americans
are alone.

So
what does that mean for foodservice retailers?Well grocery stores, C-stores, and Restaurants are add more bar seating, alcohol, Wi-Fi, big screen TV’s and communal seating. Growlers are now
becoming a fresh food / beverage Take-Away To-Go option now driving frequency
while increasing check average. Are you Looking a Customer Ahead?

www.FoodserviceSolutions.usspecializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit,
Linkedin.com/in/grocerant or twitter.com/grocerant
Contact Steve@FoodserviceSolutions.us

Today’s
consumer think “type” of food first, “time” allotted for the meal, and price
paid.It’s about real time, real
food, and food discovery.They have
driven change within the price, quality, service, equilibrium according to
Foodservice Solutions® Grocerant Guru®.

One
glaring fact that continues to stick out is only legacy industry insider’s talk
segments, consumers never say I want to go to a fast casual concept orI
want to go to a casual dining restaurant.Consumers
simply want fresh food fast.

Non-traditional
locations of fresh food distribution will continue to garner Share
of Stomach in 2016. There are three questions that food retailers
should be asking themselves as they enter 2016.Those three questions are: