David Watkins, Service Director, Connected Home Devices commented: "By seizing on demand for TVs in Central and Latin America in the run-up to the World Cup, Samsung's TV shipments grew faster than the industry average but that reliance on emerging market sales negatively impacted average selling prices. The first half of 2014 likely provided Samsung the added ability to clear out old inventory as it gears up for a busy holiday season, particularly as it begins heavy marketing of its UHD TV line-up."

Eric Smith, Analyst, Connected Home Devices said: "Despite much lower average selling prices, Samsung was still able to turn a profit in its consumer electronics business due to economies of scale on massive shipment volumes. In fact, Samsung's Consumer Electronics division recorded an operating margin of 5.9 percent, a three-year high."