Modern digital “point-and-shoot” cameras are a miracle of technology…But digital cameras are not perfect. If you want quality photographs of your art, expect to invest a little time learning how to use your digital camera effectively.

“Art publishing is a trend-driven business, thus we are continually analyzing and re-evaluating what themes and styles are selling, what wall décor formats are selling, and what available technologies we should be utilizing to create our products efficiently.”

First, Cherish and Benjamin read the manuscript to be sure they feel the story would fit well with their art style, and that the project is one they can be excited about. Since each project is extremely time-consuming, the illustrator needs to be passionate about working on it and being part of the finished book. A negotiation follows, nailing down the price for the illustrations, and royalties.

Greeting Card Creative/Art Director Don Ruge explains the business and how to start a greeting card line. He suggests doing research to find your market and your style with lots of helpful tips for artists.

Harriet Rinehart of Bentley Publishing Group talks about the art publishing world. She searches for new artists to license their work to this art publisher, and tells how to submit, what they are looking for, what colors are popular and how the business works.