Motilal Oswal Financial Services Ltd (MOFSL), India’s leading financial services company, have come out with a new TVC ad campaign to address current stock market volatility.

Watch the spot:

The company has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing.

Taking forward it's positioning of an equity investing expert, the company has rolled out its new TVC which is in synch with current stock market volatility.

The TVC uses the well known metaphor of a bull ride commonly seen in arcades to demonstrate volatile markets. A bull is seen as a symbol of stock markets and a bull ride one of volatility. In times such as these, it is best to invest in quality stocks and have the patience to hold on to them.

Speaking on the film Ramnik Chhabra (Director Marketing MOFSL) said – “Volatile markets test patience and reward conviction. In times like these, it is important to invest in quality stocks and hold onto them even during tough market conditions. It’s what we focus on with our “Buy Right: Sit Tight” investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.

Highlighting the creative idea behind the campaign, Garima Khandelwal, Executive Creative Director, Mullen Lintas, “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull, also using the same track, some properties we have now built for the brand.”

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