CTI Digital blog

Penny Kirby

Penny joined CTI as a User Experience Designer in 2017. Penny has been creating award winning digital experiences for over 15 years. Her skill set includes user research, competitor analysis, information architecture, user journeys, and usability testing.

Recent Posts by Penny Kirby

Google Analytics can provide valuable insights and strong, fact-based evidence to inform your strategic decisions. This can help you to make your website more relevant to your ideal customers. In order to create a good user experience, it’s important to gain this insight and understanding into who is using your site and what their goals may be.

User Journeys are a way to map out how a person completes a task on your website. Mapping out the journey users take can highlight the reason a person came to your site, as well as touchpoints, pain points, and emotions experienced in each step they take. User Journeys are a key output of a sites discovery as they help stakeholders understand user behaviour and needs.

How consumers move through your website is down to so much more than the navigation bar sat on your home page. Modern day users are busy and aren’t willing to put in the time to find the information they need. By carefully designing your websites Information Architecture and Navigation functionalities you can delight users by helping them find what they need with minimal effort.

Understanding your users is the key to delivering the best solution for potential customers. Conducting user research provides you with the tools to create a better user experience and ensure your website fully supports your business requirements.