Buy the latest modes of PM Modi

Wednesday 11 June 2014 14:26 BST

It seems the Duchess of Cambridge is not the only one whose clothes fly off the peg as soon as she’s seen in them.

A School of Oriental and African Studies symposium on the recent Indian elections yesterday concluded with a paper on the new PM’s outfits. Very conscious of his public image, Narendra Modi, pictured, known as NaMo, is a sharp dresser, wearing a series of kurtas, copies of which are flogged on the internet — see in particular The Namo Store — as soon as he’s photographed in them. As PM, he’s now also wearing expensive silk khadis, a sharp contrast to defeated Rahul Gandhi’s staple of monochrome white. How long before we see NaMo alongside Kate Moss and Victoria Beckham on the best-dressed lists and, more importantly, when will our Prime Minister follow suit and ascend to fashion-icon status?