REXONA DETECTIVE STRIPES

The first online and interactive film for México, “Detective Stripes”, the story is a day in the life of Stripes, a detective who can’t be the coolest of his neighborhood, all because of a special problem that makes him living in frustration.

We created an integrated and omnichannel strategy for “Rexona For Men” (Unilever). The campaign was also implemented in Spain, Italy, Germany, Brazil.

The Metrics achieved growth of 20% of efficiency from 5.5% SOM to 7.5% allowing “Rexona For Men” become the 2nd top selling brand in its category in Mexico.

The campaign won as the most innovative case study at Unilever (best practice of digital), and the very first Yahoo Idea Chair for MX