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Do your kids hate wearing helmets because the one you got for them at K-Mart is not very “cool”? I’ll bet they won’t mind wearing this Lazer Urbanize Bicycle Helmet. At $100 a pop, these helmets certainly aren’t cheap, but you can’t put a price on safety, right? As more people take up biking to work through car-filled streets, stylish safety gear like this is going to be in high demand.

This helmet features built-in lights in the front and back not only to help you see the road better, but also you make it easier for drivers to see you. Of course, if that’s still not good enough for you, you might want to look into the Superskin. The Lazer Urbanizer also comes in pink, green, blue, black, and “espresso.”