A Typographic Experiment – Favorite Sans Serif Typefaces

A Grotesk Love Affair is a typographic experiment created by Ryan Atkinson and Stephan de Lange, where they asked people what their favorite font was, and created typographic posters using the data collected.

“Good designers like fonts. Great designers find them physically arousing.With this thought in mind, we set out to dramatize designers everlasting love affair with Grotesk fonts, and democratically determine which one got designers’ juices flowing the most. This information was then translated into statistical data, and used as the basis for the design, where we used typographical grids to layout all the information.”