Making movies is always a gamble, and film studios are constantly searching for ways to minimize their risk. Now they’re turning to artificial intelligence in an effort to predict audience behavior.

A new study says that 20th Century Fox is using A.I. to analyze movie trailers in the hopes of finding things that audiences respond to, so the studio can then recreate those elements in trailers for other movies. Read more from the study below, including a breakdown of how they applied this technique to last year’s superhero film Logan. Read More »

It’s officially October, which means it’s time to kick-off spooky season, the most wonderful time of the year, and make with the horror movies. Netflix is here to help with Malevolent, a scary-looking haunted house story full of creepy children, moving mannequins and more ghoulish goings-on. Florence Pugh plays a con artist posing as a medium who ends up running afoul of some real pissed-off spirits. What could go wrong? Watch the Malevolent trailer below.

Learn when we will see the new trailers for upcoming films in our continuously updated movie trailer release date calendar.

Fans have been eagerly anticipating the first trailer for M. Night Shyamalan‘s long-awaited comic book movie sequel Glass. The film is going to be the subject of a panel at San Diego Comic-Con International tomorrow, and now one more teaser trailer is here ahead of the full trailer reveal. Check it out below.

Last night, the 19th annual Golden Trailer Awards were held at the Ace Hotel in downtown Los Angeles, celebrating the best movie marketing of the year. And while Wonder Woman reigned supreme at last year’s ceremony, a trailer for Disney and Marvel Studios’ Black Panther ended up taking home the top prize last night. Watch the winning trailer and get the full list of winners below.Read More »

Good news, everyone: we’re getting a new Shane Black movie this year. The filmmaker behind Kiss Kiss Bang Bang, Iron Man 3, and The Nice Guys is roaring back with The Predator, a sequel to the stagnant sci-fi franchise about a race of alien hunters perpetually searching for worthy prey. Now we know the action is going to be even more immersive: co-writer Fred Dekker (The Monster Squad) has revealed that the film is getting the 3D treatment.Read More »

As 2017 comes to a close, it’s time to look back at some of the best movie marketing of the year. Yes, trailers are literally just commercials for products, but the very best trailers can be an art form unto themselves. When studios and editors buck the trends and set out to create something that truly stands out from the pack, it can make for something worth celebrating. So let’s talk about the Best Movie Trailers of 2017.

Are you ready to go crazy on twitter and use an excessive amount of exclamation points? After months of hype, the Avengers: Infinity War trailer is finally going to grace us with its presence, and we now have an announcement video to prove it. Usually, the trailer-for-a-trailer trend can be frustrating, but Marvel decided to turn the concept into something of a celebration.

Mark Hamill has been in the “pleasing fans with his mere appearance” business for 40 years, but he’s only been in the “adhering to incredibly strict and sometimes insane levels of studio-enforced secrecy” business for about four years. So yeah, it looks like Luke Skywalker accidentally let slip when the new Star Wars: The Last Jedi trailer will slip. Oops. Looks like someone is getting sent back into exile again…

Here’s a cool bonus for some of you who are heading out to see Dunkirk tonight. The first trailer for mother!, the new horror thriller from director Darren Aronofsky (Black Swan), has debuted in front of select screenings of Christopher Nolan’s epic World War II film. The trailer doesn’t appear to be online yet, but you can read a brief description of it below and find out the film’s brand new release date while you’re at it.Read More »

Earlier this week, Warner Bros. unveiled the first trailer for Andres Muschietti’s film adaptation of Stephen King’s horror classic It. Aside from the idea of the filmmakers splitting the story into two separate films – one following a group of kids facing off against Pennywise the Clown, and a potential sequel picking up with them as adults – I thought it was a solid trailer that did a great job setting the tone for the scares to come. But I never would have guessed it would have set a new record for the most trailer views in 24 hours, so let’s take a closer look at what’s going on here. Read More »