Sports Top Stories

How to Grab Obama's Ear: Buy ESPN Airtime

(NEWSER) – How to woo Barack Obama to your cause? Via ESPN, apparently. Companies and organizations have been buying up ad time on the sports network with the hope of catching the known sports fan's attention, Politicoreports. "It's certainly a tactic that’s talked about a lot," says a media strategist who claims a client ran ads slyly targeted to Obama during the first-term climate change debate.