1970s: Advances in technology allowed clothing manufacturers to produce uniformity of style, finish and cost. Ready to wear clothing in the early 70s was still classic with streamlined, well cut and uncluttered silhouettes. As the decade progressed, shapes became more body conscious and hemlines varying between knee, calf and full length. One was generally more experimental by mixing colour, print and texture from mass-produced clothing with looks from past decades that referenced the 30s and 40s.