But why? For starters, do you really need to present the woman in the image of a blow-up doll?

And the Photoshopped creamy white mayo? Bad taste, my friend.

2. Burger King didn't tell model about ad

You'd think the chain would at least tell the woman what they were doing to her image.

But alas, no one did.

Five years after the ad ran in Singapore, the woman who appeared in it said they used it without her permission. She had merely posed for pictures to show a series of emotions. Now she's humiliated.

"Burger King found my photo online, from a series I did of various facial expressions and contortion poses," she said in the YouTube video.

"And with no due regard to me as a person, profited off reducing me to an orifice for their penis sludge; publicly humiliating me in the process."

3. No consent? It's rape, she claims

The model, a Toronto resident, was appalled.

She said: "Friends, family, coworkers, prospective employers who saw it assume I was a willing player. Those offended by it don't know the extent of what's wrong with the ad - that I didn't know about this being done to my image, let alone agree to or pose for the scenario."

Likening BK's treatment of her image to sexual assault, she added: "I believe in sexual expression in art and the media; it's beautiful and necessary for a healthy society but it must be consensual otherwise it's RAPE."

4. No apology?

It seems the woman only found out about the ad last year and was looking into legal options, Adweek reported.

"There is something VERY wrong with the fact that they felt entitled to do that to my face without signing a contract with me," she said.

When the ad ran back in 2009, it was pulled off after some complaints.

BK released a statement then saying it "values and respects all of its guests," and noted that "the ad ran only in Singapore and in no other markets".

She's fighting back - by putting up the YouTube video giving her side of the story - and ends her missive with the hashtag #SuckOnYourOwnSlimySevenIncher.