]]>https://item.media/its-getting-hot-in-here-website-heatmapping/feed/0Are You Prepared for GDPR?https://item.media/are-you-prepared-for-gdpr/
https://item.media/are-you-prepared-for-gdpr/#respondWed, 23 May 2018 09:30:51 +0000https://item.media/?p=2226The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection Regulation (GDPR) privacy practices. This represents an enormous shift from the […]

]]>https://item.media/are-you-prepared-for-gdpr/feed/0Search Optimizing Your Marketing Strategyhttps://item.media/search-optimizing-your-marketing-strategy/
https://item.media/search-optimizing-your-marketing-strategy/#respondTue, 01 May 2018 14:36:26 +0000https://item.media/?p=2207The post Search Optimizing Your Marketing Strategy appeared first on ITEM Media.
]]>https://item.media/search-optimizing-your-marketing-strategy/feed/0Defining Your Culture Your Mission Statement Speaks Volumeshttps://item.media/defining-your-culture-your-mission-statement-speaks-volumes/
https://item.media/defining-your-culture-your-mission-statement-speaks-volumes/#respondWed, 11 Apr 2018 17:09:34 +0000https://item.media/?p=2201Do me a favor…tell me in just a few words what your business is all about. No, I don’t want to know about your business plan. I’m more talking about the day-to-day. What’s it like to work at your company? What do the employees work toward? What is the – wait for it – culture? […]

]]>https://item.media/defining-your-culture-your-mission-statement-speaks-volumes/feed/05 Reasons Why Webinars are Crucial to Your Marketing Strategyhttps://item.media/5-reasons-webinars-crucial-marketing-strategy/
https://item.media/5-reasons-webinars-crucial-marketing-strategy/#respondWed, 25 Oct 2017 14:41:23 +0000https://item.media/?p=2156How do you stand out in today’s marketing landscape? You can’t just say, “Our product is the best! You should buy it!” and expect to sell anymore. Customers aren’t convinced. They have countless resources at their disposal to help them compare and decide what’s best for them. Putting all your effort into yelling louder than […]

]]>https://item.media/5-reasons-webinars-crucial-marketing-strategy/feed/0Qualifying Leads Through Subject Matter Expertisehttps://item.media/qualifying-leads-subject-matter-expertise/
https://item.media/qualifying-leads-subject-matter-expertise/#respondWed, 12 Jul 2017 13:27:59 +0000https://item.media/?p=2035Miss the live presentation? Watch the recording today! As a technical industry marketer, you’re challenged to not only connect with your audience, but to do so while relaying highly complex information. Alongside your product or service, your Subject Matter Experts (SMEs) are one of the leading differentiators between you and your competitors, and, when used […]

]]>https://item.media/qualifying-leads-subject-matter-expertise/feed/0What’s an MQL? An SQL? Why are they important to lead generation in electronics engineering?https://item.media/whats-an-mql-an-sql-why-are-they-important-to-lead-generation-in-electronics-engineering/
https://item.media/whats-an-mql-an-sql-why-are-they-important-to-lead-generation-in-electronics-engineering/#respondTue, 07 Mar 2017 16:49:24 +0000https://item.media/?p=1617In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference. You’ve probably heard or seen these terms, and possibly wondered what […]

]]>https://item.media/whats-an-mql-an-sql-why-are-they-important-to-lead-generation-in-electronics-engineering/feed/0Are You Generating Leads or Just “Contacts”?https://item.media/are-you-generating-leads-or-just-contacts/
https://item.media/are-you-generating-leads-or-just-contacts/#respondMon, 27 Feb 2017 13:05:00 +0000https://item.media/?p=1542One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are passing real business opportunities to your sales team. But generating contacts means you […]