Fast Food in Argentina

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2016, the main fast food chains made significant reductions in their menus to try to maintain their number of transactions in a recessive context. McDonald's made an aggressive campaign early in the year under the slogan “Unmissable Lunches”, offering combos for only ARS45, while the national chain Mostaza began offering a different menu per day at a price much lower than the regular.

COMPETITIVE LANDSCAPE

Arcos Dorados, the local franchiser of McDonald’s restaurants, continued to lead the category in 2016, with a 16% value share, but ranked fourth in terms of outlets. The company opened two new branches to reach 225 stores in 2016. To face the economic crisis, Arcos Dorados was very active in promoting its menus at very low prices and in launching premium products to attract another class of consumers.

PROSPECTS

Over the forecast period, the arrival of international chains that delayed their entry into the country before the institutional and economic crisis is expected. At the beginning of 2016, several chains had mentioned a possible entry into the country, but the deepening of the crisis delayed their arrival even more. Chains such as Pizza Hut, Panera Bread, Cheesecake Factory and Chipotle are set to finally open their first premises in the short term.

Files are delivered directly into your account within a few minutes of purchase.