Rick Gibbs Named Chief Executive Officer Of Dealer.com

Mark Bonfigli to Drive Company's Forward-Thinking
Culture in New Role

BURLINGTON, VT--Dec. 14, 2012: Dealer.com today announced
president and co-founder Rick Gibbs has been
named chief executive officer and president of the company, effective January 1, 2013. Company founder Mark Bonfigli will focus on innovating and
evolving Dealer.com's workplace and unique culture of wellness and
community engagement in the newly created role of chief Earthling. He will
remain on the Board of Directors.

Under Bonfigli's leadership for the past 14 years, Dealer.com has become
one of Vermont's fastest growing and
largest companies, and a category-leading brand in the automotive industry.
Because the company culture has been a key driver to Dealer.com's growth,
Bonfigli decided that he will dedicate his leadership position to ensuring
the workforce and culture remain an integral part of the company's
continued success.

As chief technology officer, Gibbs has been a driving force behind the
company's industry leading products and technology. Since his appointment
to president in 2010, he has orchestrated phenomenal growth for the
company, strengthened performance, and helped the company better align with
customer needs. Gibbs's ability to combine creativity with strategic
foresight has enabled him to structure Dealer.com as an organization for
seamless scalability, long-term growth and success.

"I have decided it's time for me to step away from day-to-day
responsibilities as CEO, and focus my energy and passion on growing and
continuing the spirit of our company," said Bonfigli. "Rick has been my
partner in creating this business, and I am beyond confident that he is the
best person to lead this company as CEO. With his strategic vision and
leadership capabilities, and my dedication to our positive energy and
culture, we are more than ready for our next stage of growth."

"I am energized about my new position and am ready to lead Dealer.com,"
said Gibbs. "I respect and appreciate everything Mark has done for this
company, and his devotion and inspiration has made Dealer.com an incredibly
special place -- for our people and for our customers. I look
forward to what lies ahead as we continue to chart new territory in the
auto industry as a category leading brand."

"This is a great move for Mark, Rick and the company," said Jason Chapnik, chairman of the Board of Directors.
"They are both amazing leaders and are now positioned to focus on what each
does best. They have the vision and fortitude to keep Dealer.com nimble and
responsive, while staying true to its original vision and values."

"The culture of wellness, innovation and collaboration at Dealer.com is
possible because of the people we bring into the company, and also because
we have nurtured it at every stage of growth," continued Gibbs. "As we
continue to develop, we have to keep our spirit alive because that is what
makes customers want to work with us, and talented people want to work
here. I am looking forward to working with Mark to ensure that we continue
our commitment to our people, product and customers."

Since the company's inception in 1998 with five founding employees,
Dealer.com now has almost 700 employees, bi-coastal offices, and serves
nearly 40 percent of the auto industry with dealership marketing and
operational solutions.

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