Forbes

With PWA Forbes increases its user engagement rates by 100%

100% increase in engagement rates for Forbes with PWA.

Forbes an US business magazine company that publishes articles on marketing, industry, finance and other sectors developed
their own Progressive Web App a native app like experience to improve mobile user experience.

Engagement rates increased by 100%.

6x increase in the number of users.

Increase in session per page by 43%.

Ad viewability increased by 20%.

Why PWA?

More than 50% of the traffic coming from mobile, Forbes wanted to improve their mobile experience for the user and also wanted
to increase its engagement rate. Forbes faced high bounce rates and low engagement rate because of the slow
mobile site. Forbes developed their own Progressive Web App providing a user functionality like push notification,
offline support and add to home screen prompt.

Stats after the launch

11% increase in the number of user.

15% increase in the page view.

40% increase in average session duration.

23% increase in page view per user for a month.

Features provided by Forbes PWA:

Add to home screen

Add to home screen prompt allows user to install the app in home screen. This feature helped Forbes to
increase its engagement rate.

One of the main feature of Progressive Web App(PWA) is its offline support feature. Progressive Web App(PWA)
can work in both online mode as well as in offline mode. Users can easily install any particular
content they like for later reading.

Just like Forbes, you can choose the best features of both web and app for your brand with the assistance
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in
less than 15 minutes