To give you a high level look at how Jeff has run this launch, let’s take a look at the steps involved, from having people opt in initially (so he can control the “conversation” throughout the process, to the 3 content videos, and now the final “Sales” video that gives potential customers a full overview of the training and shows them their next steps if they want to get involved.

First up, everyone is sent to an optin page…where they are asked to self-segment themselves into 3 distinct groups so they can receive personalised content based on where they currently are in their business…

They are then taken through 3 professionally developed content videos (NOTE: Jeff has been doing this a LONG time and has a professional video crew. You DO NOT need to have videos and Pre-Launch content as slick and elaborate as this to do a super-profitable launch).

While the free content he’s giving away is a lead-in to sell Product Launch Formula when the cart opens in a few days, it would be big a mistake to miss this training, even if you have no intention of becoming a PLF member.

That’s because this free “Launch Workshop” is more valuable than most of the “Product Launch courses floating around that people charts hundreds or thousands of dollars for.

You can literally take what you learn in this free workshop and launch a business from scratch.

Or you could grow your existing business quickly by “re-launching”.

Jeff has been doing this every year since 2005, and he’s had nearly one million people go through the workshop – and the success stories keep coming.

The only catch is that it’s only available for a few days… and you’ll have to opt in to get access (well worth it) so go check it out right now.

If you’ve been worried about starting a business but you have no product or no email list to launch it to, then there is hope.

Jeff Walker (the guy who invented the online product launch) has released the latest version of his video training on how to create a “Seed launch”… and how you can use a Seed Launch to create an new business from scratch – starting with no list and no product.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or LessCreating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

P.S. If you’re thinking about joining the Product Launch Formula coaching program and you’d like my personal help during your launch, then check out my PLF Bonus here.

Rather than insult your intelligence by offering a ‘crap stack’ of unrelated products and stuff and calling them ‘bonuses’ you’ll get my personal time and attention as you go through the process of creating and launching your product or service using the PLF process.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)

Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)

Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart

Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Creating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

So What’s Product Launch Formula All About?

Product Launch Formula is a coaching program that was originally created by Jeff Walker in around 2006, after he realized there had to be a better way to sell products and services than was currently being used at the time.

He created Product Launch Formula to help all kinds of businesses in increasing their sales and profits by turning typical run-of-the-mill product promotions into ‘Events’ that generated buzz and social proof around the product being promoted. In the program teaches you how to use what he calls his ‘sideways salesletter’ to boost conventional conversion rates of around 1-2% to 5% – 10 and in some cases, even more.

The Big Idea taught in the PLF training is to share a series of educational pieces of content that actually help people, instead of simply bombarding prospects with self serving pitches. That old way of selling just doesn’t work that well any more because while people love to buy things, they are totally sick of being sold stuff. At the end of your educational content, you make an offer at the end of this process that helps people go a lot further than what they learned in the free content.

There are lots of nuences to doing a profitable launch of course, and Jeff covers all of them as he takes you through the Product Launch Formula training. So who’s PLF for? Honestly, there probably aren’t a lot of businesses that couldn’t use at least some of the strategies Jeff teaches. And many businesses could use the entire system over and over again throughout the year to really boost sales.

Even service businesses and tradespeople such as accountants, plumbers and carpet cleaners can use variations of what Jeff calls his Seed Launch and Quick Launch strategy to build buzz around their businesses, and educate people about why they are the best choice for potential customers.

And every business can use what Jeff teaches in Module 6 –The Evergreen Launch (I’ll give you more details below), which shows how to create a perpetual launch sequence that attracts new prospects, turns them into buyers, and then into long-term customers who buy over and over again, and refer their friends as well.

What We Like About Product Launch Formula

In Module 1, Jeff teaches you the Product Launch Formula Core Strategies and Tactics, creating your Launch Foundation, and gives you an Introduction to Joint Ventures

Module 2 teaches you The Quick Launch and Pre-Launch, covers some common launch mistakes, and goes over Jeff’s Business Launch Formula for building a 6 or 7 figure business from your first internal launch

Module 3 shows you how to Create Your Launch Story, how to develop your Prelaunch Content, and looks at The Seed Launch, which is where you do a small launch to just a small list to test your system and generate an initial burst of sales. You can use the money you make from the Seed Launch to fund your product development, or purchase more stock. Then you are ready to roll out an Internal launch and even a big JV Launch knowing what kind of results you can expect to get for your partners

In Module 4, Product Launch Formula looks at Launch List Secrets, Planning Out Your Launch Content, and Joint Ventures in detail. He also includes a bunch of extra goodies like a lesson on how to look after your health during a launch, and a case study interview with John Gallagher which is very enlightening

Module 5 takes you through The Actual Launch Process, what an Affiliate Launch looks like, and the eCommerce Launch. Jeff also covers a lot more of the most important launch details to help you make your events as profitable as possible.

Module 6 rounds out the program by covering the most profitable Product Launch Formula, which is The Evergreen Launch. An Evergreen Launch allows you to build your launch system once, and then run it continuously on autopilot, so you can make money from the launch content you created over and over again.

You also get monthly live PLF Coaching Calls where Jeff personally answers all of your questions, and the much anticipated PLF Live Event, where you can network with other Product Launch Formula owners, create joint ventures and partnerships, and get new ideas on how to make more money in your business.

I’ve been a Product Launch Formula owner since version 2, which I think was around 2008, and the first internal launch I did (a test to a few hundred people) earned me double the price I’d invested in the product. Since then I have used what I learned over and over again, it’s still works just as these days as it did then.

And as you’ll see once you are a PLF owner, Jeff looks after us. He’s always sending us cool stuff, and he always gives existing customers free access to the latest version of Product Launch Formula whenever he makes an update.

His customer service has always been first class, and my questions have been answered quickly by intelligent people who can actually help you the first time.

What We Didn’t Like About Product Launch Formula

This wouldn’t be a very good Product Launch Formula Review if I didn’t point out the things I don’t like. Most obviously, this program ain’t cheap. That means that lots of people who could really benefit from the training will be locked out.

That’s not to say PLF isn’t worth the money. I easily paid for the course twice over within a few weeks with my first launch, so it’s certainly great value and the stuff you’ll learn you will have to use and profit from forever.

And here’s a big tip. If you wait to order until mid-way through the launch, you’ll most likely get an option for a multi-payment plan, so you can spread the payments out over the next few months.

The payment plan ends up being a little more expensive, but it’s much more affordable because you can start using what you learn right away, and you should be able to make some product sales before you have paid the full amount.

Another downside to PLF is there’s a LOT of information to go through, and that means it might be easy for some people to get overwhelmed. Even though Jeff ‘drips’ the content out to you over a few weeks, you have to stay on top of it or you’ll run the risk of fall behind.

What that can be a problem, it’s not really a deal breaker for most people, because you have lifetime access to the members area so you can go through everything at your own pace.

That means if you aren’t really serious about USING what you are going to learn from Product Launch Formula, it’s probably best to save your money. But if you are ready to start using a better approach to marketing and making sales, one that could make you 5 or 10+ times your initial investment fairly quickly, then PLF could be perfect for you.

And one final thing. Jeff takes the program off the market after each launch, so you only have one opportunity each year to get your hands on it. While that does make PLF exclusive, it sucks for people who tend to take too long to decide and miss out.

So if you miss out this time, it will be probably another year before the doors are opened up again. And that could literally cost you thousands of dollars in profits foregone if you decide to wait it out.

Overall Thoughts On Jeff Walker’s Product Launch Formula

All in all, Product Launch Formula is a first class training program that totally delivers on it’s promise of helping virtually any business owner who USES what he or she learns to increase their sales. Since you can’t just go out and buy Product Launch Formula most of the time, it’s probably a good idea to get it now.

I love it, and I’m sure you will too.

I hope you’ve found this Product Launch Formula Review helpful.

Take Advantage Of My Product Launch Formula Bonus

Now with Jeff relaunching his flagship training program, I’m guessing if you’ve read this far you’re probably keen on buying it and I don’t need to convince you how great it is.

The problem is, with affiliates everywhere offering ‘bonuses’ if you purchase through their affiliate link, your decision now is to choose which PLF bonus package you feel is the best option for you.

The problem is that the majority of these bonus packages are basically a ‘Crap Stack’. They are a just a bunch of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live event Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. Those “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big JV prizes on offer.

So what do you want when you buy Product Launch Formula? Simple – you look for a bonus package that will fill in the missing steps that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.

So whatever bonus package you go with, it would be nice to have some sort of feedback where you could show what you’re doing to somebody and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which I’m sure Product Launch Formula will have if previous releases are anything to go by. It’s another thing to do it in a small, tight-knit community, where everybody is all on the same page.

Compare it to learning in an intimate class room environment compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class.

Finally, and most importantly – knowing and doing are two separate things. Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally – not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read this far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between being a wide eyed optimist who thinks everything is going to be easy and will just fall into place, and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice. Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2008) and I’ve done a bunch of smaller launches for different products and services.

Plus last year I completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most PLF owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes is always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking up the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonuses; just what I feel is really going to help you the best.

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Group where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch makes.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.