Step 5: Engage in a conversation

“If you just write them a message with a pitch and a link to your website,
they will be uninterested,” Fouts says. “If you say, ‘Here are some solutions
to your problem, maybe my product or service can help,’ they will know you care
about them. If you really listen to what they are saying on social media, you
can open doors and start a conversation without having to make a cold
call.”Contribute to a conversation they are already having with their social
network and share content that they will find useful.