Sunday, May 26, 2013

Social Media for Artists and Fans, Social Media Analytics for Films and Production Houses

Friday is just round the corner and that means a slew of films are
slated for release. As film buffs around the world get ready to savour the
performances of their favourite actors and works of their favourite directors,
they, do not realise how important a role they are playing in this age of
social media analytics.

As social media gets accepted and endorsed as a vital technological
assistance in film distribution and marketing, entertainment houses are slowly
discovering the Predictive Analysis capabilities of social media analytics
tools with regard to opening day sales and box-office performance based on the
sentiments and vibe surrounding their film on the social channels.

While social channels allows actors, producers, script-writers,
lyricists to connect and engage with their loyal fan base, it also helps fans
turn into critics and reviewers by allowing them to give their instantaneous
verdict for every film they watch through real-time tweets and Face book posts.
Review forums, discussion boards and YouTube comments are also other social
spaces that movie goers use excessively to tell the world how much they liked
or disliked a movie, its actors, storyline, music, dialogues and everything
else.

So you see, in the wake of such heightened usage of social media by
the consumers of films and motion pictures, it becomes imperative even for
production houses to rely on social media analytics in order to explore, understand
and extract the right piece of useful information from tons of social media
data and further use that useful information to make the right business
impacting decisions.