Meet Gudetama, Sanrio’s newest character: the lazy, wobbly egg

In our increasingly food-obsessed world, it’s perhaps not surprising that the latest Sanrio character to launch stateside is an egg.

That’s right. And he’s not an especially good egg. Gudetama — very loosely translated, a lazy, wobbly egg — “rocks himself to sleep in his shell, curls up in a bacon blanket, takes naps on a bed of rice, and has no motivation but to lay around,” says a news release from the company. “Gudetama is like the egg version of The Dude from The Big Lebowski, and we love him for it,” comments Firstwefeast.com.

He joins Sanrio’s menagerie of 100-plus characters, which includes frogs, rabbits, penguins, pups and, of course, Hello Kitty. Previously, Sanrio introduced a salmon fillet character named Kirimi-chan chosen from a group of 20 contenders that also included a bread-shaped panda and tofu geisha.

Can a pork belly character be far behind? And whatever happened to Chococat?