Customer Financial Intelligence for Loyalty Programs

SnapshotML is for leaders of loyalty programs. We help loyalty marketers who want to make progress with their initiatives, but struggle to get buy in from finance. We help loyalty finance professionals who want to progress towards stable and predictable company financials, but struggle to translate marketing strategies into financial impacts. We help accountants who want to progress towards smooth and efficient quarter close, but struggle to book their program liability with speed and confidence.

About SnapshotML

"It is common for marketing, finance and accounting to work in separate silos within an organization. Marketing focuses on top line revenue growth. Finance and accounting focus on costs associated with the program liability. Both views are sub optimal. We should focus on optimizing the net economic value of customers, which is the net of lifetime revenue and cost. SnapshotML bridges this gap between marketing, finance and accounting for loyalty programs." -Len Llaguno,
Founder & CEO

A Loyalty Marketer's Struggle for Progress

You believe your initiatives will drive customer engagement and benefit to the business. We do too! But, convincing your CFO to invest more in loyalty is challenging. They want hard numbers to back up your claims of incremental value. They want to understand the short and long term impacts on financial statements. SnapshotML gives you the tools to get buy-in across the organization so you can make progress you strive for.

A Loyalty Finance Professional's Struggle for Progress

Just like all finance professionals, you strive for stable and predictable company financials. Unfortunately, Your program liability is a huge item on your balance sheet, which means a small unexpected change to the liability will drive material variations in results. To further complicate things, your marketing colleagues are constantly tweaking the program. This makes it very challenging to predict implications for the liability and future revenue streams. SnapshotML gives you the tools to translate marketing strategies to financial impacts, so you can set the right expectations about short and long term financial statements. We help you progress towards the financial stability you desire.

A Loyalty Accountant's Struggle for Progress

Quarter close is always a hectic time. You strive for this to be a smooth and efficient process. Unfortunately, your loyalty program liability is growing or is already one of the largest on your balance sheet, leading to scrutiny from senior leadership and auditors. This liability is different than most because it's an uncertain estimate, making it challenging to answer their questions. SnapshotML gives you an accurate valuation with actuarial documentation, so you have everything to close the books with speed and confidence.

Customer Financial Intelligence

The struggles of marketing, finance and accounting teams have one thing in common - the solution requires the ability to accurately predict customer behavior over short and long horizons and translating them into financial implications. Building the ability to make these predictions presents a whole set of struggles of their own. But once it's achieved, you'll have complete Customer Financial Intelligence so you can make faster and smarter decisions. All companies strive to make their customers happy and to do so while making a profit. SnapshotML's framework for Customer Financial Intelligence is the missing link that aligns teams and breaks down obstacles for you to progress towards that goal.