The Singapore Swimming Association (SSA) and Yakult Singapore have both extended their sponsorship partnership.

On Friday, 26 January, both SSA and Yakult Singapore announced a three-year extension of their sponsorship agreement, making one of the world’s most recognizable brands the longest running sponsorship partner of SSA.

The new agreement will last from 2018 to 2021, with Yakult having first partnered SSA in 2009 with the FINA Swimming World Cup Singapore leg.

The new sponsorship agreement will see Yakult remain as the SSA’s Official Healthy Family Drink and will also keep them as the presenting sponsor of FINA Swimming World Cup Singapore.

Mr Lee Kok Choy, President of SSA said, “We are delighted that Yakult have renewed their partnership with SSA. We have always worked well with Yakult over the years, and securing their commitment of a new three-year partnership is a demonstration of their belief in the long-term strategy and philosophy of the SSA. This allows us to continue to grow and nurture our base of talented athletes through high performance and athlete development as we look at having a bigger representation at the Tokyo Olympics in 2020 and beyond.”

Mr Kiyotaka Sakurai, Managing Director of Yakult Singapore said, “Yakult recognizes the importance of sports excellence like swimming as it is very much a part of its holistic approach to health and corporate social responsibilities. We have been a strong supporter of SSA since 2009 and we are delighted that SSA has agreed to continue our partnership as the presenting sponsor of FINA Swimming World Cup Singapore leg.”

“We believe that this extension of partnership will continue to help SSA to grow and become one of the top aquatic nations in Asia and hopefully able to produce more top swimmers to represent Singapore at Tokyo Olympics in 2020”, Mr Sakurai added.