New Zealand's largest sheep meat exporter has bought a Singaporean marketing company to improve its access into Asian markets.

Alliance Group now owns the marketing and sales company, Goldkiwi Asia, and will rename it Alliance Asia.

Its general manager of sales, Murray Brown, said the Singapore-based company has already helped build Alliance's relationships with customer in China, Thailand, Vietnam, Malaysia, and Indonesia.

He said the two companies have been connected for more than 20 years.

The move would mean they could better align and adjust their products and services to meet the needs of the customers in these markets, he said.

"We'll be linking more directly with customers in terms of looking at product opportunities, getting closer to customers an trying to drive more margin and value out of the currentbusiness. And for us as a farmer shareholder base, it's about getting better returns to our farmers back in New Zealand."