You'll see "Suthnautr" all over the web - Suthnautr is me, Dave Curtis and I'm all about Small Business Search Engine Optimization. Small Business SEOs need to be more broadly versed and have hands on working experience working with every aspect of search optimization, online marketing, online branding (public relations, reputation management, viral marketing, brand buzz monitoring, campaign management strategy and tactics), site auditing, analytics and A/B testing, web forms (creation, monitoring, information retrieval, data entry, response management etc), eMail Newsletter offer lead generation (conversion and transaction tracking through and with analytics, plus A/B/C multi-version results percentage return sample comparisons for statistical analysis), etc.

There is no aspect of SEO that "Small Business Search Engine Optimization" can afford to overlook. There is no area one link in the complex chain that can be so weakly understood or implemented that it can be overlooked.