Niche for Men

Niche Founder Carl Gentile is something of an extreme sports fanatic--and his transitions from motorcycle racing to night-on-the-town sans shower always left him feeling a bit grimy. But it wasn't until a plane ride from Boston to West Palm Beach that he realized: Whether you're an adrenaline junkie or a businessman en route to a big meeting, you don't always have time for a proper wash-up. Soon thereafter, Niche For Men was born.