If you want to distinguish your goods, services (or both) from those of another business, you may need a trade mark. Find out what trade marks are and what’s involved in the application and management process.

If you are a self filer, attorney or a Qualified Person (QP) –this is the place to find our examination manuals, FAQs, case studies, search tools and more to help you further understand and research intellectual property.

The top three pieces of advice ex-Navy diver turned innovator Tim Lyons would give aspiring entrepreneurs on intellectual property (IP) would be: get yourself a good patent attorney early, make sure you have solid Non-Disclosure Agreements (NDAs) in place before talking to anyone about your ideas and apply for provisional patents while you get your ‘ducks in a row’.

Richard Hoare, Design & Innovation Director at Breville takes us through the business tips that has made Breville an industry leader and given it a sustainable competitive edge. He explains how Breville uses intellectual property (IP) to engage customers through consistent and well-researched branding and investment in various IP protection.

Michael Pearce, owner of Leaf Free Gutter Guard, talks about how advice from a legal professional helped his business identify the intellectual property (IP) rights that could improve its market position.

Cash Engineering Research company gains its revenue solely from the sale of air compression technology to massive multinationals based in the US and Europe. Its products are intellectual property (IP) - patents and know-how.

IP protection is a crucial component of success for all diagnostic tools. A great example of this is a bowel cancer blood test CSIRO recently developed in conjunction with Clinical Genomics, explains CSIRO Project lead Dr Trevor Lockett.