How can you combine web and mobile app industrialisation with personalized user experience?

Jun 20, 2014

Today’s clients are digitally savvy and interconnected, and they know exactly what they want.
The ongoing Digital Transformation (Mobility, Social Networks, M2M, etc.) has changed the way global companies do business and reach their clients on any device. Websites and mobile applications are the mirrors of a company, so both must immediately demonstrate the company’s engagement with the client. At the same time, customers from different countries demand different approaches.

Main challenges

Global companies need to:

Manage multiple local websites and mobile apps and deliver on any device