Alima Pure was born from a place of love. Inspired by our mothers, moved by our daughters, we support and celebrate joy, beauty, and well-being in all women. Our makeup is crafted to help every woman present her best self to the world with confidence. Women everywhere living their lives to the fullest, achieving their goals, making a difference; that is beauty at its most beautiful.

Minimal ingredients for maximum impact. All our products are formulated with this in mind. We use only the highest quality, purest ingredients, and never synthetic dyes. Without compromise our products are never tested on animals.

Absolutely never tested on animals. All natural, pure minerals from nature. That's all you're going to find in Alima Pure cosmetics. No toxins, no irritants, no preservatives, just pure beauty.

We are celebrating 7 years of being carbon neutral, by offsetting 100% of our corporate carbon emissions.

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit and planet.