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Pricing Strategy Toolkit (with Excel Model)

PRICE

$59 $49

only $1.23 per slide

We now use Flevy for our checkout process. All major credit cards accepted.
Use promo code LEARNPPTC to get a 10% discount on any purchase $149 or more.

PRODUCT OVERVIEW

This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own.

The Pricing Strategy Toolkit includes both a 40-slide PowerPoint and a Price Sensitivity Excel Financial Model. The PowerPoint portion contains instructional slides around developing a solid pricing strategy, as well as documentation for the included financial model. It is divided into 5 sections:

Pricing Strategy (7 slides)

Pricing Approach (8 slides)

Price Sensitivity Analysis (10 slides)

Pricing Tactics and Terminology (11 slides)

Pricing StrategyThis first section presents a detailed discussion around the overarching pricing strategy of Price Skimming or Penetration Pricing. These two strategies are compared and put into the context of where your product sits along the Product Adoption Lifecycle. Advantages and disadvantages are enumerated for both Price Skimming strategy and Penetration Pricing strategy. [read more]

Pricing ApproachThis section focuses on the quantitative approach to calculating your optimal price point, based on your selected pricing strategy. We walk through a three-phase approach to determining the appropriate price point: 1) data collection, 2) analysis and insights, and 3) pricing. Price curve analysis is introduced, along with several examples illustrating how price curve analysis is used.

Price Sensitivity AnalysisThe focus of this section is price sensitivity modeling. We walk through a five-step process to deriving a formula for price sensitivity. This process addresses, defines, and teaches the following concepts: 9 drivers to price sensitivity, elasticity factors, and threshold of no elasticity. The 9 drivers to price sensitivity are as follows:

Reference Price Effect

Difficult Comparison Effect

Switching Costs Effect

Price-Quality Effect

Expenditure Effect

End-Benefit Effect

Shared-cost Effect

Fairness Effect

The Framing Effect

At the end of this section, we show how to create a financial model out of the derived formulas. This is the embedded Excel financial model. Documentation for the financial model is also included in this section.

Pricing Tactics and TerminologyThis toolkit closes with overviews for a number of pricing tactics. These pricing tactics are as follows:

Value Pricing

Loss Leader Pricing

Psychological Pricing

Going Rate Pricing / Price Leadership

Tender Pricing

Price Discrimination

Predatory Pricing

Absorption Pricing

Marginal Cost Pricing

Cost-Plus Pricing

For each pricing tactic, there is a slide showcasing the tactic's definition, examples, and list of related pricing tactics.

PRICE

$59 $49

only $1.23 per slide

We now use Flevy for our checkout process. All major credit cards accepted.
Use promo code LEARNPPTC to get a 10% discount on any purchase $149 or more.

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