Make an enquiry

If you have a project in mind, or would like to say hello, drop us a line or give us a call. We'll apply our strategic, creative and technical nous to your enquiry, and do our best to come up with an answer that gets you pointing in the right direction.

Question: What's in aname? Answer: A lot.Why you need a brandnaming strategy.

Make an enquiry

If you have a project in mind, or would like to say hello, drop us a line or give us a call. We'll apply our strategic, creative and technical nous to your enquiry, and do our best to come up with an answer that gets you pointing in the right direction.

It’s easy to overlook the importance of names when building the ideal brand. Businesses often assume that if they have the right products or services, it doesn’t matter what they’re called. However, the truth is that your name is one of the most critical elements of brand differentiation. Without it, your customers would never be able to build a true connection with you. Which is why need a dedicated brand naming strategy from the outset.

Millions of names have already been registered, and happy accidents like “Google” don’t happen every day. Creating and protecting a name requires a particular set of talents.

Fortunately, you’re in luck.

As a proven brand naming strategist, we’ve developed the ideal combination of administrative and creative skills to help you develop the ultimate naming plan.

Supercharge your naming strategy

One of the biggest mistakes that companies make with naming is attempting to choose a title before they have a strategy in place. Your brand name isn’t just a selection of well-placed letters; it’s how you begin to build a connection with your target audience. For a name to be useful, it needs to resonate with your audience, be memorable, and be appropriate for all the different markets you plan on selling to.

We can even help to connect your brand naming strategy to your plan for giving titles to specific products and services in your portfolio.

What makes Fabrik so good at naming strategy?

We’re not your average brand naming strategist.

We’ve been in the industry for ages, helping to name, design and grow corporates, startups, established private companies, and even non-profits. Over the years, we’ve learned that for every business that accidentally chooses the perfect name, countless others take weeks or months to find the ideal title.

On the surface, a brand naming strategy seems simple enough. All you need to do is decide what kind of name is right for you and begin brainstorming. However, the truth is that brand naming strategies require a careful combination of creativity and technical knowhow that most business owners simply don’t have.

Working with a naming strategist like Fabrik helps to alleviate some of the frustration (and manpower) required to build a naming programme internally. What’s more, our strong heritage in the branding space means that we can generate more creative, appropriate, and targeted naming frameworks for your organisation.

Unlike other “generalist” creative agencies, Fabrik is a specialist at brand naming strategy. We’ve done the training, completed the projects, and delivered the results required to show our skill. When you work with us, you get an in-depth understanding of naming structure, framework, and hierarchy, as well as an overview of all the processes you need to develop an informed naming strategy.

Fabrik’s branding services:

As your brand naming strategist, we can help with:

—

Trademarking: Make sure you know exactly what’s possible for your brand before you fall in love with a specific name.

—

—

URL searches: We’ll make sure that any names that appeal to you are available, once your naming strategies are in place.

—

Name research: Certain words can mean different things depending on where they’re used. We’ll make sure you’re not making any embarrassing choices.

—

Complete branding support: We focus on your brand naming strategies as part of the overall business development process. That means you get a title that speaks to your audience.

Finding your brand naming strategy can be tough. Fortunately, you don’t have to do it alone.

Here at Fabrik, we use a proven programme to ensure that you get the best results from your brand naming sessions. We start by getting to know your organisation, learning about your target market, and analysing your competitors.

Your ultimate brandnaming strategist

Once we know everything there is to know about your company, we can begin to move onto the broader brand naming strategy process. We’ll work hand-in-hand with you to determine which name styles will best appeal to your target audience, how you can avoid trademark infringements, and what you need to do to truly stand out in your sector.

A brand naming strategy built with Fabrik is more than just a bunch of brainstormed ideas scribbled on Post-it Notes. When you want to make sure that every element of your brand builds towards a stronger identity for your company, we’re here to help.

Connect—

If you're interested in starting a project together, we’d like to hear from you. Alternatively, if you would just like to know when we have something meaningful to say (or show) let us have your email address and we’ll drop you a line. In return, we promise not to sell or rent your details, or send you junk!

Stay Connected

If you would like to know when Fabrik has something meaningful to say, let us have your email address. We promise not to sell it, or send you junk!

Location

Projects

Recent projects

Revonic naming.Fabrik has created a new name (and identity) for a leading digital experience agency based in Dubai. Formerly Indivirtual, now Revonic....

Athora naming.Fabrik created the name for this Bermuda-based insurance and reinsurance group, established to be the leading specialist solutions provider for the European insurance market....

Revonic branding.A leading digital experience agency with headquarters in Dubai commissioned Fabrik, a leading branding specialist, to re-define its purpose and create a brand strategy, new name and visual identity....

ChartCo OneOcean.ChartCo is a global leader in digital navigation services and voyage compliance. Fabrik created the name for its new e-navigation and compliance platform....

Legal & General.Legal and General's ambitions for its new Homes division had literally gone through the roof, and naturally, was in need of a website to match. Fabrik delivered… right to their door....

Lumeon (branding).Brand strategy and company naming lead to an illuminating visual identity for an exciting, young tech-company....

The RCoP.Fabrik created a campaign to stimulate interest in psychiatry as a profession, delivered through an emotive, short film....

City University.Fabrik has created an engaging student campaign for City University that extends beyond the traditional welcome pack....