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Heres A Simple, Sneaky Way To Win Any Argument

Trying to "win" an argument rarely convinces anyone of anything, because when people feel like their beliefs are being threatened, they guard them even more.

Brain scans help us see why. In one study of political beliefs during the 2004 election year, participants were shown divisive video clips of George W. Bush or John Kerry.

TIME Magazine reports:

As soon as [study subjects] recognized the video clips as being in conflict with their worldview, the parts of the brain that handle reason and logic went dormant and the parts of the brain that handle hostile attacks - the fight-or-flight response - lit up. This is what happens when a discussion becomes an argument. It's no longer an exercise in logic and reasoning. It's just a fight.

So if you want to convince anyone of anything, you need to make a point without starting a fight.

This is where the tactic of extreme agreement - or showing people the logical conclusion of their beliefs - comes in. It can help people loosen up in even the most charged of political arguments, like around the ongoing Israel-Palestine conflict.

In a study published this month, Tel Aviv University scholars recruited over 150 Israelis to watch videos. As the LA Times reports, half of them....