Just as designers at Nike Soccer about to put on the finishing touches to the new CR7 Cristiano Ronaldo Signature Collection, others wondered out loud about its presentation, especially the collection’s lookbook. Curiously, the best way to capture Cristiano Ronaldo in his element was not on the pitch but in a recording studio with his friends instead. And so, Nike set aside a makeshift fashion shoot with Ronaldo, fellow Real Madrid player Pepe, and his musical friends , while each played on without a care.