Although by many accounts Nintendo stole the show at this year's E3 with an impressive Wii showing, the graphics of the Wii games were far from impressive. That said, we spoke with an ATI representative who explained that what we saw was just the "tip of the iceberg." The "Hollywood" GPU may be more powerful than we think.

While Microsoft and Sony are busy pushing polygons and stressing high-definition content, Nintendo has let graphics take a "backseat," if you will, to the unique functionality of the Wii-mote. Many people who viewed and played Wii games at E3 this year would tell you that the visuals looked roughly on par with what users already see on their GameCubes.

But that doesn't mean that Wii games will simply look like GameCube titles using a unique control method. Nintendo already told us that the hardware being used at E3 was not finalized. Moreover, during the show GameDaily BIZ met with ATI, which is providing the "Hollywood" GPU for the Wii, and John Swinimer, Senior Public Relations Manager of Consumer Products, emphasized that the Wii architecture is capable of producing far better results than what we've witnessed thus far. "I think what you saw [on Wii] was just the tip of the iceberg of what the Hollywood chip can bring to the Nintendo Wii," he said.