Archive for 'buyers'

We’ve brought you two perspectives on what is happening right now and how buyers of real estate will gravitate to the real estate agents who understand the power of mobile. First, take a look at what Digital Journal has to say…

The Use of Websites for Mobile Phones By Home Buyers and Renters Trumps ALL

SOLD !

More and more consumers are using their phones to search for a place to live as more marketers embrace mobile tools such as QR (Quick Response) codes, text codes, location based searches, mapping, and mobile enabled websites.

Network Communications, Inc., publishers of The Real Estate Book and Apartment Finder magazines and websites recently launched mobile enabled versions of their websites, apps and new mobile marketing tools within the magazine’s printed pages, increasing online activity, searches and consumer response to their advertisers.

Because finding a home is largely based on location, location, location, the ability to search in close proximity to one’s physical location and the ability view more information at any place or time make mobile tools particularly relevant.

Mobile versions of ApartmentFinder.com and RealEstateBook.com launched earlier this year. Both sites have seen mobile traffic jump over 200% over the past 3 months. Currently, mobile search account for over 16% of apartment searches and approximately 8% of residential real estate searches for NCI, but the sites are still relatively new and traffic and response has been growing monthly. Visitors convert to leads at almost twice the rate of web based searches.

Nielsen Research also recently released compelling information stating that in June of 2011, time spent on mobile apps and sites surpassed time spent surfing web sites on a laptop or desktop computer and the prediction that by 2013, more people will own smart phones than personal computers or laptops.

Best Mobile Website Design Is Critical To Mobile Website Visitors

TMC News brings the importance of a website for mobile phones to be user friendly. This is corroborated by a recent Google study done by its mobile ad department. This research indicated that 61% of mobile users are unlikely to ever return to a site which was difficult to navigate or hard to read or use in any way.

For reasons such as these, the focus is now solidly upon Mobile Website Design and making websites, “mobile friendly“. Here’s what TMC News has discovered about mobile friendly websites and the real estate prospects who have used mobile to find property.

The Smart New Way To Help Make Your Website Mobile

[Grimsby Telegraph (UK)]

(Grimsby Telegraph (UK) Via Acquire Media NewsEdge)

IF THERE’S one thing that turns people off using mobile phones to navigate websites, it’s slow loading times.

Let Me Check On This One

This is especially true when looking at property websites, where the amount of information on display can just about bring your phone to a standstill.

If you spot a house you like and search for it on your phone, there’s a fair chance you will spend the best part of the next hour slowly navigating your way through an estate agent’s website.

On a laptop or home PC, the agent’s website might be super- smooth, but that’s because it was designed for computers.

But by having a website optimized for mobile phones, estate agents can now give their customers the perfect online experience, at home or out and about. Over the next few years, this will become more important given that recent research by Morgan Stanley has indicated that by 2014, 50 per cent of internet searches for property will come via a mobile device.

“The growth in the number of property searches carried out on mobile platforms shows the need for estate agents to continue to integrate new technology into the running of their business.

We at MobileLocalWebsite.com believe this is just the tip of the iceberg compared to what you will be seeing in the mobile website design arena. As people and web users everywhere move away from their desktops and grab mobile devices, websites for mobile will soon be the norm.

Our clients have been advised that to ignore the climb of mobile use will be at their own peril. Like everything else in technology, the price has dropped for excellent mobile website design, so the time is now to jump on the bandwagon. This will not be a time to be playing “catch up”.