How Bikes Inspired a Nut-Butter Sensation

Justin Gold of nut-butter brand Justin’s talks bikes, starting a business, and how it only takes one ride to change the direction of your life

If you’re a nut butter-loving cyclist, you’ve probably heard of Justin’s. Maybe one of the company’s maple-almond butter squeeze packs has brought you back from a bonk, or served as a tasty mid-ride treat. But you likely didn’t know that the ultra-simple, natural products are made by a man who loves riding bikes as much as he loves nut butter.

We caught up with Justin Gold recently to learn more about his background and how mountain biking helped create a thriving company.