* Moons ago: The shop opened in 1945 on the second floor of a Washington Avenue grocery store and specialized in prints and framing. Over the years it has evolved from a framing business to an art gallery to an antiques shop to an estate jewelry store.

* Hobby beautiful: Sherman began collecting and selling rare prints while working for House Beautiful magazine in New York. When he tired of the magazine business, he moved to Newport News, his wife's hometown, and they opened a framing shop.

* Key to success: "Golden rule," paying bills on time, a good marriage.

* Biggest seller: Large diamonds from estate jewelry.

* Quote: ``We're a destination place because our customers who grew up here still come back to visit us. And that's a great feeling.