Lay Your Foundation | Chapter 1

Lay Your Foundation

You’re now a DIY AD FREAK, welcome to class! In this first course, we will focus on giving you a solid starting point into advertising for yourself. You’ll learn the terminology, the importance of company branding, names and slogans, and finding your niche. We’ll focus on building your company’s mission and writing your story, what are the necessary accounts, as well as some do’s and don’ts of the advertising world. Creating a user-friendly experience is vital, and marketing doesn’t have to be hard. The sooner you understand the foundation, the better marketer you’ll be.

Unit Outline

Course Structure

Learning the Language

Determining Your Mission

What’s in a Name?

Finding Your Niche

What’s Your Slogan?

Branding; Colors & Logo

Why Be in Business?

Determine Your Services

Be A Storyteller

Be Different, Not Better

Be Responsive, Sell More

You are a Media Company First

Brand Yourself to Millions Fast

Why Self-Awareness is Important

Chapter 1

Lay Your Foundation

You’re now a DIY AD FREAK, welcome to class! In this first course, we will focus on giving you a solid starting point into advertising for yourself. You’ll learn the terminology, the importance of company branding, names and slogans, and finding your niche. We’ll focus on building your company’s mission and writing your story, what are the necessary accounts, as well as some do’s and don’ts of the advertising world. Creating a user-friendly experience is vital, and marketing doesn’t have to be hard. The sooner you understand the foundation, the better marketer you’ll be.

Unit Outline

Course Structure

Learning the Language

Determining Your Mission

What’s in a Name?

Finding Your Niche

What’s Your Slogan?

Branding; Colors & Logo

Why Be in Business?

Determine Your Services

Be A Storyteller

Be Different, Not Better

Be Responsive, Sell More

You are a Media Company First

Brand Yourself to Millions Fast

Why Self-Awareness is Important

Get Yourself Out There | Chapter 2

Get Yourself Out There

Now it’s time to overcome your fears, to be a brave spokesperson for your company. In this course, you’ll learn how to use your differences to your advantage and how to present yourself to the world through social media. By throwing yourself out there online, as well as bravely getting on camera, will really take your business to the next level.

Unit Outline

Course Structure

Must Have Accounts

The Art of Photography for Business

Fill it Out

Setting Up Facebook

Setting Up Youtube

Do You Need Twitter?

Overcoming Your Fear of Cameras

Pricing – Don’t Sell Yourself Short

Throw Yourself Out There, Online

Why You Must Start with Vehicle Wraps

Setting up Your Camera

How to Get Online Reviews Fast

Chapter 2

Get Yourself Out There

Now it’s time to overcome your fears, to be a brave spokesperson for your company. In this course, you’ll learn how to use your differences to your advantage and how to present yourself to the world through social media. By throwing yourself out there online, as well as bravely getting on camera, will really take your business to the next level.

Unit Outline

Course Structure

Must Have Accounts

The Art of Photography for Business

Fill it Out

Setting Up Facebook

Setting Up Youtube

Do You Need Twitter?

Overcoming Your Fear of Cameras

Pricing – Don’t Sell Yourself Short

Throw Yourself Out There, Online

Why You Must Start with Vehicle Wraps

Setting up Your Camera

How to Get Online Reviews Fast

Polish Your Presence | Chapter 3

Polish Your Presence

Now you’re everywhere, having established your online presence, it’s now time to polish it. Let’s cover your posting schedule, how to become loved by your customers, and generate sales. Development of your online profiles will be our focus, to make your online presence better than ever.

Unit Outline

Course Structure

Perfect Your Profiles

Custom Tailoring Video

Storytelling on Facebook

Must You Be BBB Accredited?

What Online Platforms to Join According to Local Market?

Oddly True About Websites; Can You DIY?

Making Pictures for Online Profiles

Free vs Paid Platforms

Do Online Listings Work?

Killer Post Ideas

Chapter 3

Polish Your Presence

Now you’re everywhere, having established your online presence, it’s now time to polish it. Let’s cover your posting schedule, how to become loved by your customers, and generate sales. Development of your online profiles will be our focus, to make your online presence better than ever.

Unit Outline

Course Structure

Perfect Your Profiles

Custom Tailoring Video

Storytelling on Facebook

Must You Be BBB Accredited?

What Online Platforms to Join According to Local Market?

Oddly True About Websites; Can You DIY?

Making Pictures for Online Profiles

Free vs Paid Platforms

Do Online Listings Work?

Killer Post Ideas

Sell Yourself Well | Chapter 4

Sell Yourself Well

This is where the true fun begins, and where you begin experimenting with online ads, offers, coupons and how to reach your customers. Learn what works and what doesn’t, how to create a Click Funnel and to get your phone to ring. This is where business owners usually get most excited, however the previous course foundations must be completed before this course can be successful for you. See real life examples of other businesses that are killing it in their market, and gain knowledge of how to do the same.

Unit Outline

Course Structure

Free Advertising Works; Craigslist

Basics of ClickFunnels

Creating Online Offers

Creating Facebook Ads

Creating Mailers

Can You Sell Your Service on Your Website?

Selling on Angie’s List

Groupon

What to Blog About

Why You Need to Blog

Get in the News!!!

Chapter 4

Sell Yourself Well

This is where the true fun begins, and where you begin experimenting with online ads, offers, coupons and how to reach your customers. Learn what works and what doesn’t, how to create a Click Funnel and to get your phone to ring. This is where business owners usually get most excited, however the previous course foundations must be completed before this course can be successful for you. See real life examples of other businesses that are killing it in their market, and gain knowledge of how to do the same.

Unit Outline

Course Structure

Free Advertising Works; Craigslist

Basics of ClickFunnels

Creating Online Offers

Creating Facebook Ads

Creating Mailers

Can You Sell Your Service on Your Website?

Selling on Angie’s List

Groupon

What to Blog About

Why You Need to Blog

Get in the News!!!

What Not To Do | Chapter 5

What Not To Do

Your return on investment is the number one priority, so become aware of services that are trying to rip you off. It’s important to know what to DIY and what to outsource, and where to budget your time and money.

Unit Outline

Course Structure

Spotting an SEO Scam Artist

Saying NO to the Experts

Is Yellow Pages Dead?

DIY vs Hiring a Marketing Agency

The Problem with DIY Websites

Ten Problems with HomeAdvisor

Lead Generation Companies That DON’T Work

Costs to Expect

Views and likes suck

Do not ask for likes

Chapter 5

What Not To Do

Your return on investment is the number one priority, so become aware of services that are trying to rip you off. It’s important to know what to DIY and what to outsource, and where to budget your time and money.

The Do's, The Don'ts And The How To's.

Don't Listen To The Experts

You Can Do This On Your Own

I Will Teach You How To Do It

Stop Playing Marketing Roulette, Learn What Works And Why

STEP BY STEP LEARNING

Let Me Teach You How I Blew Up My Company

I went from living in my car to owning a massive home improvement company. I’m going to teach you how I did it and what to avoid along the way. I can promise you that once you get started you are going to be addicted and you will become an Ad Freak just like me.

STEP BY STEP LEARNING

Let Me Teach You How I Blew Up My Company

I went from living in my car to owning a massive home improvement company. I’m going to teach you how I did it and what to avoid along the way. I can promise you that once you get started you are going to be addicted and you will become an Ad Freak just like me.