Tom Ford Men's Underwear - the newest category for his brand

A week before, he revealed his new luxury watch partnership with Tom Kartsotis’ Bedrock Manufacturing Co., Ford and now he has revealed that he’s getting into underwear — men’s only to start. It will be done through a license with the Italian manufacturing firm Albisetti International.

The designer said in a statement: “The creation of Tom Ford Men’s Underwear is a natural extension of our highly successful men’s collection and comes at a time when the Tom Ford brand has become firmly established worldwide as a leader in men’s fashion. Albisetti International is the perfect partner for this venture as their dedication to excellence and the highest quality product is impressive and their strong family work ethic makes them a perfect fit as our partners.”

We don't know any further details about the product range, price positioning and distribution of the Tom Ford Underwear collection. It will be sold in Tom Ford stores and at tomford.com, as well as through select department stores and online partners.

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Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.

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