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Larry Page's mission: Pulling Google out of midlife crisis

feedsportal | Posted By : |6 years ago |1 Views

Larry Page, Google's chief executive, so hates wasting time at meetings that he once dumped his secretary to avoid being scheduled for them. He doesn't much like email either - even his own Gmail - saying the back-and-forth takes too long to solve problems.

Page has never been more impatient than now. He is on a mission to pull Google through a midlife crisis that threatens to knock it off its perch as the coolest company in Silicon Valley.

Founded in 1998, Google is not yet 15, but in tech years, it is an aging giant that moves a lot slower than it did when it was a hot startup. It is losing employees to the new, hotter startups and is being pushed around by regulators and competitors like Facebook, Apple and Amazon, which are vying for people's online time.

So Page, Google's co-founder and former chief executive, who returned to the top job in April, is making changes large and small. He axed more than 25 projects, saying they weren't popular enough. He masterminded Google's biggest-by-billions-ever deal, the $12.5 billion Motorola Mobility bid, which poises the company to enter the hardware business.

Borrowing from the playbooks of executives like Apple's Steven P. Jobs and New York City's mayor, Michael R. Bloomberg, he has put his imprint on the corporate culture, from discouraging excessive use of email to embracing quick, unilateral decision-making - by him, if need be.

"Ever since taking over as CEO, I have focused much of my energy on increasing Google's velocity and execution, and we're beginning to see results," Page, 38, told analysts recently.

Naysayers fret that in his rush to refocus the company, and especially in shuttering the projects, he risks squelching Google's trademark innovation, which bubbles up when engineers are given the time to experiment.

"He's going to lose some people at the end of the day," said one employee who, like others, agreed to speak only anonymously because the company bars them from talking to the media.

"He's certainly been active," said Mark Mahaney, an analyst covering Google at Citigroup. "Whether he'll be active and successful, we don't know."

His new responsibilities have changed Page, an engineer by training and personality. Judging by his few public appearances, he has learned to talk the corporate talk to shareholders and analysts, although he still generally declines to speak to the press, including for this article.

He even hired an administrative assistant, after letting his previous one go years ago. She schedules him for those dreaded meetings. But they are only 50 minutes long, because in one of his first companywide memos after he took the job, he decreed that hourlong meetings must allow time for a bathroom break in between