By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

VOD platform provider Rakuten TV is to triple its market presence in Summer 2019 by teaming up with Samsung Electronics, LG, Philips and Hisense to offer integrated content within the manufacturers' smart TV remote controls.

The company said that it was undertaking what it called a ‘dramatic step of growth, becoming more prominent across the devices of main smart TV manufacturers in Europe and easily driving users directly to the best movies on the platform. With its move, Rakuten TV noted that it will simultaneously increase its presence in Europe, reaching more than 30 million households and tripling its distribution from 12 to 40 countries in 2019 and more to come in 2020.

The result says Rakuten TV will be to bring the best cinematic experience at home, accessible through a remote control button on their smart TV units directly linking to the Rakuten TV streaming service. Rakuten TV will also secure the presence of what it claims is the widest 4K HDR movie catalogue in smart TVs in all the 40 European countries involved in this expansion.

“This is a major step that our company is undertaking within a plan of expansion which aims at making Rakuten TV the first choice of entertainment for smart TV owners,” commented Rakuten TV founder and CEO Jacinto Roca. “Having a remote control button directly connecting to the platform aims at empowering users to access the best movies in the best quality just with one click, dramatically increasing our number of users.

“The collaboration with premium partners Samsung Electronics, LG, Philips and Hisense is a seal of quality in offering the best service to our users around Europe. This is proof of our commitment with providing an always better experience to cinema lovers. With this move, Rakuten TV will triple its presence on a continental level, strengthening its commitment to deliver the best cinematic experience at home.”