SEM

What’s SEM?

Search engine marketing (SEM) is a form of web marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

(from Wikipedia)

Why is it useful?:

Rankings on Search Engines

Competitor’s marketplace reduction

Rankings on Search Engines

Webbdone manages adwords campaigns on an international level for established companies that operate on the web channel. Manage Adwords campaigns requires a constant study of the keywords related to a speciﬁc brand or product, which can allow the customer to be able to attract more interested users to a website that may be interested for its products / services even if they don’t know it yet.

Webbdone also takes care of the creation of dedicated landing pages, to promote a product or a speciﬁc page on a different level from the standard website, where usually the web users are addressed.

Competitor’s marketplace reduction

Through SEM investment, a company is able to obtain signiﬁcant positions on the search engine pages, better than its competitors, increasing the number of visitors interested in what they can offer that would otherwise go to visit the competitors’ sites that could be positioned on better results.