With the reveal of its C-X17 concept, Jaguar announced the development of a new intelligent aluminium architecture platform, and its intention to bring several new vehicles to market. Few details were revealed about an upcoming sports sedan to slot in below the current XF in both size and pricing, but it will be built in Solihull, U.K., and is expected to go on sale by 2015.

The bright blue concept car is a crossover, Jaguar’s first. While it wears the big-grilled Jaguar design language well, there is some sense that the three-sided scale of founder Alex Lyon’s “grace, space and pace,” has been tipped in favour of space over the other two essential Jaguar attributes.

Speaking of a broad and accessible model range, Jaguar announced its intention to expand into a lower pricing bracket. Yearly sales are reportedly up for the brand over 40%.

Land Rover followed Jaguar by announcing various enhancements to its current range, including a new nine-speed gearbox for the Evoque and a diesel-hybrid powertrain for the Range Rover. The Discovery, sold in Canada as the LR4, gets a facelift and a 3.0L supercharged V6 option that’s similar to the one used in Jaguar products.