Cupertino, California — Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular connectivity allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters1 and a new barometric altimeter that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular connectivity, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.

Apple Watch Series 3 features a faster dual-core processor and wireless chip.

“We believe the addition of cellular connectivity will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 3 combined with the power of watchOS 4 is the ultimate device for a healthy life.”

Stream 40 millions songs right from the wrist.

Soon, the combination of cellular connectivity and watchOS 4 will allow Apple Music users to stream 40 million songs from their wrist. Beginning Friday, September 15, Apple Watch Series 3 (GPS + Cellular) will be available to order in 10 countries and territories, and Apple Watch Series 3 (GPS) will be available to order in 28 countries and territories. Both models are available in stores starting Friday, September 22.

Advanced Technology

Industry-first antenna design that uses the display itself to transmit and receive.

Apple Watch Series 3 (GPS + Cellular) features a full 4G LTE and UMTS cellular radio that switches seamlessly to cellular when it is away from iPhone. The watch shares the same number as iPhone so there’s no need to provide an additional number to family, friends or colleagues; and to help get customers started, participating carriers are also offering special introductory cellular plans at launch. Customers have the ability to make cellular calls directly with Apple Watch Series 3 (GPS + Cellular) and, when paired with AirPods, enjoy a seamless and fully wireless experience. Apple also pioneered an industry-first antenna design that uses the display itself as both a transmitting and receiving element for 4G LTE and UMTS, while introducing a built-in eSIM that is over one-hundredth the size of a traditional SIM card, making over-the-air activation possible without compromising space.2

watchOS 4 includes a new High Intensity Interval Training workout option.

Powering Apple Watch Series 3 is the S3, Apple’s third-generation architecture featuring a faster dual-core processor, which allows for quicker app launch times and smoother graphics, and, for the first time, enables Siri to speak using the built-in speaker. Apple designed a new custom wireless chip called W2, making Wi-Fi 85 percent faster and Bluetooth and Wi-Fi 50 percent more power efficient, while still providing all-day battery life and keeping the size virtually the same as before. Apple Watch Series 3 also features a barometric altimeter that assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.

watchOS 4

The Heart Rate app offers more detailed heart rate measurements.

watchOS 4 features an updated Heart Rate app, giving even more insight to heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. Customers can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive. Other great watchOS 4 features include the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims. With GymKit, users will soon enjoy the ability to connect to their favourite cardio equipment and experience two-way synchronisation of data with just a tap, resulting in the most accurate information possible.3

watchOS 4 introduces a redesigned Music app and new Radio app.

The redesigned Music app experience automatically syncs playlists like New Music Mix and Favourites Mix, along with the user’s most listened to music. Later this year, Apple Watch Series 3 (GPS + Cellular) will stream music, giving users access to any song from Apple Music, straight from the wrist. The new Radio app also enables listeners to access Beats 1 live or any Apple Music radio station while away from iPhone or Wi-Fi.

Apple Watch Line-Up

Apple Watch Edition in a breathtaking new grey ceramic.

The Sport Loop effortlessly adjusts to fit the wrist.

New band colours and styles for customers offer more opportunity than ever to express personal style.

Apple Watch Series 3 (GPS + Cellular) and Apple Watch Series 3 (GPS), both featuring new upgrades like a faster dual-core processor and wireless chip, along with a barometric altimeter. Apple Watch Series 3 (GPS + Cellular) also debuts a special red Digital Crown and exclusive “Explorer” watch face that shows cellular connectivity through a unique design. Series 1 will be available at a new starting price, making it more affordable than ever.

Apple Watch Nike+ and the Nike Run Club app make the perfect running partner.

In addition to silver or space grey aluminium, Apple Watch Series 3 now comes in a gorgeous new gold aluminium, along with silver or space black stainless steel cases, which all pair with a stunning assortment of new band colours and styles. The Woven Nylon is updated with a new pattern and the incredibly lightweight Sport Loop effortlessly adjusts to fit wrists with unparalleled comfort. Apple Watch Edition expands to include a beautiful dark grey ceramic case that pairs with a new two-toned Sport Band.

The Single Tour Eperon d’Or inspired by an iconic Hermès scarf print.

Apple Watch Hermès with new Single Tour Rallye inspired by an Hermès driving glove.

Apple Watch Nike+ has been extremely popular, and this fall, the partnership continues with both models of Series 3 pairing with a new pure platinum/black Nike Sport Band or Sport Loop in exclusive colours. The Nike Run Club app has been updated to introduce exciting new features: Audio-Guided Runs deliver world-class coaching and motivation from Nike’s elite coaches, athletes and entertainers, while the Cheers feature makes running more fun by allowing your friends to send audio-based cheers, which will motivate you during a run. Just Do It Sundays continues to provide inspiration and rewards from participation in the world’s largest running community. Apple Watch Hermès models come with built-in cellular and pair with a striking collection of new bands, including the Single Tour Rallye, in perforated Gala calfskin, inspired by the classic Hermès driving glove, and the Single Tour Eperon d’Or, in printed Gala calfskin, inspired by the equestrian scarf pattern designed by Henri d’Origny in 1974. A new watch face, inspired by the Carrick Hermès watch, also designed by Henri d’Origny in 1993, completes the existing selection of Hermès watch faces.

Availability

Apple Watch is available in two different case sizes, 38mm and 42mm. Apple Watch Series 3 (GPS + Cellular) will be available in gold, silver or space grey aluminium, or silver or space black stainless steel paired with a variety of bands. Apple Watch Series 3 (GPS) will be available in gold, silver or space grey aluminium cases with a Sport Band. Apple Watch Series 1 is available in silver or space grey aluminium cases paired with a Sport Band. Select models will be available from apple.com/, as well as select Apple Authorised Resellers and carriers (prices may vary). For local availability, visit locate.apple.com. Customers will be able to order Apple Watch Series 3 (GPS + Cellular) and Apple Watch Edition, beginning Friday, September 15, with availability beginning Friday, September 22 in the UK, Australia, Canada, China, France, Germany, Japan, Puerto Rico, Switzerland and the US, with other countries following next year. For carrier availability, visit apple.com/watch/cellular.

Customers will be able to order Apple Watch Series 3 (GPS) beginning Friday, September 15, with availability beginning Friday, September 22 in the UK,Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, the US and US Virgin Islands. Apple Watch Series 3 (GPS) will be available beginning Saturday, September 23 in UAE.

Apple Watch Series 1 is available on apple.com and anywhere Apple Watch is sold.

Apple Watch Series 3 (GPS) will be available beginning Saturday, September 30 in Kuwait, Qatar and Saudi Arabia.

New Apple Watch bands are available today on apple.com and will be available soon at Apple Stores, as well as select Apple Authorised Resellers and carriers in the UK, the US and over 35 countries and regions, including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, and the UAE.

Apple Watch Series 3 (GPS + Cellular) requires iPhone 6 or later running iOS 11 or later and Apple Watch Series 3 (GPS) requires iPhone 5S or later running iOS 11 or later. watchOS 4 and iOS 11 will be available Tuesday, September 19. Some features are not available in all regions or all languages.

Customers who buy Apple Watch from Apple will be offered free Personal Setup in-store or online4 to help set up and personalise their new Apple Watch with calendars, notifications, apps and more.

Media

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

1 Apple Watch Series 3 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 3 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant. 2 Apple Watch and iPhone service provider must be the same. Not available with all service providers. Roaming is not available outside your carrier network coverage area. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility. 3 Participating equipment manufacturers and gyms vary.4 In most countries.