WindUp is a Serious Snapchat Alternative for Windows Phone

If you can’t join ’em, beat’em. That is exactly what Windows Phone is trying to do with their latest app, which was developed in house by Microsoft to be a direct competitor to Snapchat. Like the popular Snapchat, WindUp lets you create and send temporary messages. The app lets you decide how long the message will last before it expires. And of course, it will let you share all the major types of media – including pictures, video, audio, and last but not least – plain old text.

So while for now, there still is no official Snapchat app for Windows Phone, in the meanwhile, WindUp is a pretty good Snapchat alternative. But whether or not it can gain popularity on the platform, well that remains to be seen.