KYLE MATTHEWS

Building credibility for a small business is a slow process, but it is an important one. Losing your credibility can be detrimental to your business. If you upset a customer, they will complain to five people. The waves of a bad reputation can crush your business.

There was a study done to show the effects of negative opinions. It showed a surprising conclusion. It takes work to see the positive side of things, if you've seen the negative first. How often have you been upset and taken a while to get over it? This is how consumers view businesses. If consumers generate a bad impression of a company, they have to actually put effort into turning it into a good impression. How many consumers would care enough to put effort into liking a business again? Honestly, they won't care. This is why creating a positive reputation is so hard after having a bad one.

This creates a huge issue for businesses that aren't putting effort into maintaining a positive reputation. Building a positive brand is the only way to combat negative issues that create these negative impressions. A strong brand and positive reputation can create loyal customers and a loyal following. It can later be your defense against negative consumer opinions. Your positive brand is your marketing strategy for when something negative happens. It is the lifeline to save your business. It is your fan club creator and your first impression. It is the window through which people see your business. Make sure to keep it shining.

Internet marketing can help combat negative press and install a positive brand. If you use social media to create a positive business reputation, you may be able to stop negative press before it starts.