Gotta say I’m enjoying your blog. Like you, I am a Gary Halbert fan and have been for a very long time. Besides the original letters, I also have a couple of video presentations that I like to review from time to time. Dan Kennedy and Jay Abraham are also favorites of mine.

It sounds clever, but the example doesn’t work because “location” is a perfectly fine answer to his question. Location is important for a burger stand because no matter how much marketing you do, most people aren’t going to go very far out of their way for a fast food burger when they can get one nearby. The best burger locations are by definition the ones with lots of people hanging around during times they’re likely to be hungry. People who know the fast food burger market know that location is important, and they know what makes a location “good” for a burger stand. This really feels like a trick question from a bad teacher, when someone is “wrong” for having a more concrete version of the “right” answer.

Hamburgers are usually a feature of fast food restaurants. The hamburgers served in major fast food establishments are usually mass-produced in factories and frozen for delivery to the site. These hamburgers are thin and of uniform thickness, differing from the traditional American hamburger prepared in homes and conventional restaurants, which is thicker and prepared by hand from ground beef. :