Some mixed reactions, saw comments about product containing stuffs that are bad. I don't like that idea, but personal use it not too bad. I find it a neat shampoo and look less harmful with its clear solution and some good ingredients.
Might continue to use it unless I find a better alternative. At about US$7+, probably about the right expectations.

i honestly would say that this shampoo isn't miraculous or anything but I'm just satisfied with the fact that it doesn't have sulfate or any of those harmful chemicals that are in other shampoos. I bought this with avalons thickening shampoo and I liked this better. The scent of the two are both heavenly and I like that its organic yet its does its job as a shampoo. Other natural shampoos leave my hair greasy or really tangled.

While this had been one of the best organic options we've used, any reviews prior to Spring 2012 were based on their old formulas, which they supposedly changed to be &quot;more sustainable&quot;. Indeed, they will be more sustainable because the new formulas are not effective & require more product to even be manageable. Therefore, we will not be buying this one again.