Do you ever find yourself answering the question of “why are we doing it this way?” with “Because we’ve always done it this way.”? You’re certainly not alone. Think about restrictive dress codes, or archaic policies, or even the vendors you work with. Outdated business processes tend to increase their shelf life in organizations “just because.” What about the answer, “if it’s not broken, don’t fix it”? However, if you analyze the impact of an outdated business process on your bottom line, your ability to compete and service your customers, and the time it’s steals from your employees...it IS broken, and it needs to be supplanted by a better way.

Your customers fuel your business. Because of this, a huge part of your business strategy should be focused on how you can obtain, retain and grow relationships with customers. This is your customer service strategy. One of the best ways to rapidly enhance your customer service strategy is with automation. Let’s take a look at how.