Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

How do preseason stars fare during the regular season?

- In the last decade, Carmelo Anthony and Kobe Bryant are the only two players to lead the NBA in scoring in both preseason and regular season.

- Top 10 preseason scorers ended up being Top 10 regular season scorers only 44 percent of the times in the past 10 years.

- LeBron James takes it easy in the preseason: He's been among the best 10 scorers only twice.

- Conversely, Carmelo Anthony has made the Top 10 list eight times since 2003 – more than any other player.

- No player has averaged more than 26 ppg in the preseason in the last 10 years. Best mark belongs to Amare Stoudemire – 25.7 ppg in 2010, right after signing with the New York Knicks.

- Not-so-illustrious names that made the Top 10 preseason scoring list: James Jones, Charlie Villanueva, Bostjan Nachbar, Kelenna Azubuike, Chris Douglas-Roberts, Anthony Morrow, Tyler Hansbrough and Glen Davis. None of them followed up with a Top 50 spot in the regular season scoring rankings.