Seven campaigns from O&M Mumbai make it to Luerzer’s Archives this year

In the last calendar year, O&M’s Delhi office had a total of seven published campaigns in the Luerzer’s Archives – the only Indian agency among the top 10 in the year. This year, too, things seem to be going right for O&M India, with the agency’s Mumbai office ranking No. 2 – by number of entries in the coveted archives so far.

The office has seven entries till date in the bi-monthly Luerzer’s this year. The four remaining issues of the archives will tell if O&M Mumbai makes the cut, and puts an Indian agency in the top three. AMV BBDO London has two more published campaigns than O&M Mumbai, by virtue of which it is at the top spot, for now.

Work on Duracell, Hindustan Times, Hutchison Essar and LG Electronics propelled O&M Delhi last year to the top 10. From India, Leo Burnett New Delhi, McCann Mumbai, Lowe Mumbai and Rediffusion DYR Mumbai followed, with three entries each in the archives last year.

AMV BBDO London reigns at the top of the last three-year table with a whopping 46 published campaigns. In the same period, O&M Mumbai, with 15 campaigns in the archives, is the top-ranked Indian agency at No. 22. O&M’s Delhi office, McCann’s Mumbai office and Saatchi & Saatchi Mumbai are at joint 66th with eight campaigns each.

Several professionals from the art, copy and illustration departments from India are in the archives too. Milind Aglave of Ambience Publicis leads the illustrators’ list from India with three published campaigns last year in the Luerzer’s Archives. He also leads the global list for the last three, five and 10 years – with the nine of his campaigns published in the archives in the last three years.

For the record, O&M Mumbai has 21 campaigns featured in the last 10 years, with 17 of them published in the last five years.