Posts tagged Community investment

More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund. Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at www.ourcommunitycheer.com. The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada. “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at www.ourcommunitycheer.com.

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients:

Following last fall’s announcement of the Molson Coors Community Cheer program, more than 100 communities across Canada applied to receive funding in support of their projects. Currently, 64 of those projects remain in the running for a piece of the up to $1-million available and Canadians have until 5pm EST this Friday to “cheer” in support of the programs in their city or province. By visiting OurCommunityCheer.com and registering their cheers before the deadline, the public will determine which projects make it through as finalists – provided they receive 225 cheers or more. A committee formed by Molson Coors will evaluate the successful finalists and the donation recipients will be announced on March 21st.

The positive social impact on the community and ability to demonstrate success

“Molson Coors has actively invested in Canadian communities for over 225 years, since our founder and noted philanthropist John Molson opened the brewery in 1786,” said Ferg Devins, Chief of Public Affairs for Molson Coors Canada. “We’ve received positive feedback on the Community Cheer program from coast to coast, from beer drinkers who are excited to see their favourite brands like Molson Canadian and Coors Light giving back to the community.”

The 64 projects still in the running, with a brief description of what they are looking to accomplish:

BRITISH COLUMBIA:OSOYOOS – Town of Osoyoos: Enhance and develop the BMX track as an addition to the existing recreation facilities.VANCOUVER – BC Wheelchair Basketball Society: Providing a first class event to wheelchair basketball participants from across Canada.

ONTARIO:BRANTFORD - Alzheimer Society of Brantford: Create a Community Hub to serve those aging with a disability.CLARINGTON – A River Runs Through Us: Further development of the hiking trails and the outdoor living activity area within Bowmanville Creek Valley.DRYDEN – Dryden Ball Diamonds Committee: Do the Molson Coors Cheer and let’s get our bleachers this year!GREENBANK – The Greenbank Hall and Park Board Committee: Greenbank Park needs more votes to replace 40 year old bleachers. Our whole community benefits!NEW LISKEARD – Harder 4 Carter: Building the first permanent skateboard park, Carter Antila Memorial Skate Park and New Liskeard Beach Park.OAKVILLE – Oak Park Neighbourhood Center: Help us move into a larger home to better serve Oakville’s families, children & youth.OTTAWA - Rideau Valley Conservation Foundation: The pedestrian bridge opens up a whole new world of safe, active living outdoors!PARRY SOUND – Belvedere Heights: The Belvedere Heights Community Park Project overlooking Georgian Bay will provide recreation space to local residents, visitors and tourists.PORT DOVER – Port Dover Lions Club: Repair the backstop at Misner Park in time for the baseball season.PORT PERRY – Township of Scugog Port Perry Tennis Club: Replace the fence around the tennis courts which helps foster physical activity.SAULT STE. MARIE – Soo Arena Association: Enclose existing lobby area of the PeeWee Arena to allow operations to control the arena climate.SCARBOROUGH – Variety Village: Update the Molson Lounge to a boardroom and purchase new lockers for field house and change rooms.TINY – Lafontaine Parks and Recreation Inc: Help provide a safe environment for the children of the community and provide more programs.TORONTO - Common Ground Co-operative: Strengthen and grow CGC’s successful Fitness and Nutrition Program for Adults with Developmental Disabilities.TORONTO – Eva’s Initiatives: Molson Coors Road Hockey Pilot Project will introduce 150 homeless young adults to the benefits of physical activity.TWEED/TYENDINAGA – Eastern Ontario Trails Alliance: Develop a multi-use trail that will act as a connection link between two community recreation centres.WAWA – Rotary Club of Wawa: Wawa Community Centre upgrades to heating/cooling and HVAC system to support local athletes.WINDSOR ESSEX – H.I.A. Harmony in Action: Renovate an existing building to become a community sports and recreation centre for adults with disabilities.