Overview

Westbank has evolved into a cultural practice and this exhibition offers a glimpse into a new and interesting part of our world. 'Fight For Beauty' is yet another way we are attempting to express our evolution and share our journey, while describing the enormous effort we continue to pour into our ongoing fight for beauty.

In 'Fight for Beauty' we are attempting to encapsulate the architecture, artistry, design, fashion and city-building initiatives that have come to define our practice. Inside you will see public art projects undertaken with world-class creatives, architecture from architects who are artists in their own right, fashion by some of the greatest designers in recent history, a custom Fazioli piano designed by an architect to respond to the typology of their building. Each of these works demonstrate in a profound way that a craft practised well, is an art form.

We hope you enjoy seeing some of what we're most passionate about at this moment and that you are able to experience some of the influences that are leading our practice in new and exciting directions.

When did we say yes to beauty being
discarded deleted and demeaned?
Where is the agreement
that beauty is optional –
Not urgent for us to thrive?
Since when have we learned
the price of everything yet know
the value of nothing?
How could we have missed
that beauty is a strength
not a substance that makes its way
through the cracks to come after our
senses in full force to push us forward?

Because we, we have not signed up.
Westbank. Fight for Beauty.

Everything we do serves to propagate culture. We invite unique and interesting collaboration between cultural pioneers, showcasing their work and influencing ours. We take on the role of patron of culture, and distribute it globally. We are a culture company.

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