The online shopping behaviors of 600 undergraduate students in Taiwan were explored in regard to the influences of perceived ease of use, perceived usefulness, attitude, trust, behavioral intentions, and actual behavior. The moderating effects of online...

We used the theory of planned behavior (Ajzen, 1991) to examine pedestrians' attitudes, behavioral intentions, and risk perceptions in relation to the possibility of sustaining an injury while crossing the road while in a fatigued compared to a nonfatigued...

The purpose in this study was to explore me association between primary school teachers' stress and their coping strategies in response to the teacher surplus in Central Taiwan. Quantitative research methods were employed, and data were collected from...

In this study we examined the framework linking antecedents of perceived value and willingness to buy in the Taiwanese spa hotel industry. We developed 6 hypotheses to identify the factors that are evaluated by customers. Hierarchical multiple regression...

A short version of Buri's (1991) 30-item Parental Authority Questionnaire (PAQ), a widely used measure of Baumrind's (1971) model of authoritative, authoritarian, and permissive parenting styles, has been developed in this study. The participants were...

In this study we investigated the preferences of blog readers for the purpose of designing effective blog marketing campaigns. We surveyed 965 customers who have searched for product information via blogs before consuming, and used structural equation...

Prosocial and violent games were investigated in relation to empathy with avatars and amount of postgame donation. Participants who played a prosocial game demonstrated greater empathy, while those who played a violent game said they would donate a greater...

We reconstructed a model based on the unified theory of acceptance and use of technology to analyze the acceptance of intelligent vital monitoring products (IVMPs) by middle-aged people. Results revealed that the dimensions of performance expectancy,...

We investigated the relationship between the emotional and behavioral traits and social skills of preschool children. The participants were 224 6-year-old children (115 female, 109 male). Data were collected using the Social Skills Evaluation Scale (Avcioglu,...

The aim in this study was to determine the effect of certain sociocontextual variables on the level of perceived spousal support. Family members are the most significant source of social support for an individual throughout his or her life. Spouses'...

The aim in this study was to improve persuasive communication in a French workplace context. Within the framework of a global progress plan, visual communication changes were proposed in an aeronautical factory. We applied the paradigm of binding communication...

The purpose in this study was to develop a questionnaire measuring the subjective importance among adolescents of medical humanities issues. Based on a series of literature reviews and expert panel discussions, a questionnaire was created and completed...