Most often when starting a new business it is critical to evaluate the opportunity before making a decision to proceed. You must thoroughly analyze the risks and benefits of this opportunity. Doing this enables you to make an informed decision and increase your chances of success. This can also help you to let go of […]

As for the market you need to determine the following. Is the market big enough to interest you? ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… How rapidly is the market growing? ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… What segments are most interesting? ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… Is the market profitable enough? ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… ……………………………………………………………………………………………………………… In order to determine the market size […]

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Introduction Kenyans are known as some of the most innovative people i…

About Me

Denis Karema is a husband, father, entrepreneur and consultant with experience in business development, innovation management and strategy.
He is an innovator who has developed various award winning technology innovations. He is a gifted communicator, motivational speaker and an academia fellow.
The articles on this blog are mainly reflections based on my own personal entrepreneurial walk and other life experiences.