Marc Jacobs For Diet Coke

When catsh*t crazy designer Karl Lagerfeld was named Diet Coke’s creative director and released his custom Diet Coke bottles we smiled. Because c'mon...Karl Lagerfeld. But that was back in 2011—he was followed by Jean Paul Gaultier at the "helm" in 2012, and now it is time for a new celebrity designer. But did it have to be Marc Jacobs? Isn't it enough he has half the shops in the West Village at this point? And did the 49-year-old fashion mogul have to kick off his stint by taking his clothes off? We know he's been very proud of his new body and all, but still...