After countless auditions Hale finally beat out David Hasselhoff to become the new face of Dusch Das. Dusch Das, the famous German shower gel, is breaking into the North American market and Hale is the centerpiece of the ad campaign. Here is a sneak preview of some of the ads. The next place you will see them is on a billboard in Times Square.

And as they say in Cologne: Herzlich willkommen in den duschdas Erlebniswelten!