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'Tis the season of holiday parties! Kimpton Hotels, with their seven unique hotels peppered around the city, provide the perfect venues for exciting shindigs and cocktail parties that'll help you close out the year with a bang.

All seven (the Sir Francis Drake Hotel, the Postrio at Prescott, the Monaco, the Serrano, the Palomar, the Argonaut and the Tuscan Inn) each have different, luxurious event spaces that make celebrating with your entire office or a close-knit group of your friends and loved ones a total breeze. They'll decorate, help you find and set up a DJ, and even provide a tasty menu and drink selection you won't be able to say no to.

Every once in a while, an amazing opportunity to lend a hand arises. That's why we here at 7x7 are excited to join the venerable Australian wine company (PENFOLDS)Red for World AIDS Day, where we'll paint Ghirardelli Square red this December 1st in an effort to realize the goal of an AIDS-free generation by 2015.

Look forward to bites from three of SF's top restaurants, live music and wine drinking for a good cause; for every glass or bottle of (PENFOLDS)Red wine sold, (PENFOLDS)Red will donate 15% of the profits to the Global Fund. And to top it all off, admission to the event is free!

Now that Christmas paraphernalia is seeping into store windows all over town, it's safe to say that the holidays are here–and that means you have to start thinking of gifts to give to your loved ones. We all know San Francisco boasts a world-class selection of one-of-a-kind shops and boutiques that cater to locals and tourists alike. In that tradition, buried deep within the city's cosmopolitan Design District, SF's Giftcenter and Jewelrymart is a sprawling collection of 150 wholesale gift, jewelry, and apparel showrooms that exhibit gorgeous wares to trade only–until now.

We at 7x7 are proud to be a part of the 2011 San Francisco Social, a night of dancing, merriment and cocktails that supports KIPP Bay Area Schools, an organization that provides a stable network of free college-prep programs to low-income public schools in San Francisco, Oakland, San Jose and San Lorenzo.

One of San Francisco's most accomplished chefs, Ron Siegel (he was the first US citizen to ever win Iron Chef!) will helm the kitchen at Nob Hill's just-announced, highly anticipated new restaurant Parallel 37, inside The Ritz-Carlton. True to its name–its inspired by the geographic latitude running near the San Francisco Bay Area–the spot already prides itself on a menu chock-full of locally sourced ingredients as well as sustainably produced wines from Sonoma and Napa.

This year marks the 30th for the SF Fall Antiques Show at Fort Mason, and it's back and bigger than ever before. Starting this Thursday, over 60 dealers and exhibitors from all over the world join forces by the water for your viewing–and purchasing–pleasure.

Tomorrow night, get a head start on Halloween and remind yourself how to rollerskate at SF Indie Fest's annual Rollerdisco Costume Party at Cellspace, celebrating this year's awesome batch of documentaries at DocFest.

This fall, Cirque du Soleil’s latest mind-boggling spectacular TOTEM hits San Francisco's AT&T Park under the blue and yellow Grand Chapiteau (Big Top). The trippy show–full of flying acrobatics and otherworldly costumes–traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. And boy, do they ever fly.

We’re pretty much loving the W right now. First they opened TRACE (read about it HERE), which has quickly become a favorite of 7x7 staffers. Today is the launch of their redesigned welcome area, including the mesmerizing Living Room Bar and Upstairs Bar. The spaces are designed by San Francisco-based interior designer and architect Stanley Saitowitz of Natoma Architects.

If you've ever flown Virgin America out of SFO's new Terminal 2, you know that the vacation glow starts long before you touch down at your destination. Once you step onto the aircraft and settle into your luxurious leather seat, soak in the mood lighting, order handmade cocktails, food, and movies you wanted to see in theaters but never did, you can pretty much forget that you're on a plane to begin with. Treat it as a chance to watch Real Housewives in complete anonymity, or catch up on blogs by plugging into their wi-fi network. Even their bathrooms play techno music.