…behavior in various tools that connect to the Segment ecosystem, in order to drive actions in the other tools. Segment CEO and co-founder Peter Reinhardt told me that Looker Source can currently ingest data from about 30 of the 200 or so tools in the ecosystem. The data is then used to create a…

…and CEO Peter Reinhardt told me, 30 to 40 percent of users are not tracked through third-party cookies, because various browsers — such as Safari — block them by default, as do some ad blockers and other browsers. While 60 to 70 percent seems like a pretty decent sample, Reinhardt says it can be…

…application. The BI application, Reinhardt said, was like another analytics tool, but there were still only two roots — data from sites and apps — going to dozens of branches. Today, Segment is announcing a new product called Sources, which, to continue Reinhardt’s metaphor, begins to expand the…

…hopes the new features will help customers rely less on third-party data, which can cause privacy and security issues. CEO and co-founder Peter Reinhardt said in a release that the company is looking forward to enforcement of the regulation. “We welcome the GDPR and are excited to help our customers…

…profiles by merging customer data from its Segment-connected tools. “Rather than data just flowing ephemerally,” co-founder and CEO Peter Reinhardt told me, “we’re sticking that data into a user profile.” Of the approximately 250 supported applications, up to 50 capture user data. He describes…

…Reinhardt, co-founder and CEO of customer data platform Segment, says that GDPR could cause companies to reconsider how they use data. “Consumers are going to be thinking about security and privacy of their data, and this increased awareness has given rise to new regulations like GDPR,” Reinhardt…

…standing, loss of consumer trust, credibility issues as well as irreparable damage to a brand which can take years to recover from.” Peter Reinhardt, CEO and co-founder of consumer data platform (CDP) Segment, said that new rules such as the ones in California are inevitable because it’s “only…