Component suppliers: 6 ways to make your customers’ lives easier

06-12-2018Audrey Varin

As a component supplier, one of your major aims is to make your customers’ lives easier. Your customers are increasingly demanding and connected. You must adapt to their needs and expectations. Below are six things you can do to make your customers’ lives easier.

3. Optimize the user experience

The Internet has made immediacy a natural expectation on the part of users.

When we visit a website or use an online service, we want it to be fast, easy and user-friendly.

The same goes for your customers.

To make life easier for your customers, you must do all you can to optimize the experience users have on your website and when consulting your catalog of components.
To achieve this, your website must upload quickly and be adapted to use on mobile devices. Navigation must be smooth and secure.

4. Provide a responsive customer service

As we have just seen, your customers want everything, right away.

If they have a question about one of your components, they want an immediate answer. To meet this expectation and make life easier for your customers, it can be a good idea to provide real-time customer service online.

To do this, you can use social networks or provide a chat function on your website.

5. Put your communication in context

To make your customers’ lives easier, you need to send them the right content at the right time.

Many component suppliers make the mistake of sending the same messages to both their customers and prospects. That doesn’t work anymore.

Every day, industrial buyers receive nearly 20 sales emails.

To get their attention and give them value, you must adapt the context of your messages to the needs and behavior of your contacts.

So, it is essential to segment your contact databases and send your messages to qualified contacts.