Always Tell A Story in B2B Marcom

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My readers have heard me espouse the value of telling a story in B2B Marcom previously. Some people firmly believe that business is SUPPOSED to be stodgy, and that business customers aren't the same as regular people. I hope you are smirking by now! I hope you feel that you can outperform people who feel that way - because you can.

Here is an example of a B2C advertisement that relies purely on story telling. I am challenging myself to at least equal the riveting intensity that this ad creates. I am sure it can be done.