Introduction and Landscape
Why was the report written?
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.

What is the current market landscape and what is changing?
As consumers' product demands evolve the dynamics between different packaging types also evolve - favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Japan Health & Beauty packaging market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Product category level shares of different packaging materials and types, closure materials and types, and outer packaging materials and types are provided for 2007, 2012 and 2017.

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