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The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. We’ve got you. Here’s the latest, for the week of November 25-December 2. 1. More Proof that Twitter Engagement Affects SEO. It won’t happen overnight. For more data from the study, head here. . 2. MORE

On this week's Spin Sucks Inquisition, you get to meet Jon Schickedanz. Jon is the founder of The Alliance Labs in Chicago, which you'll learn more about during this interview. Gini Dietrich also leads him down the path of Luke Cage, Westworld, Ed Harris, and more. The post The Spin Sucks Inquisition: Jon Schickedanz appeared first on Spin Sucks. MORE

A small business owner wears multiple hats, but content creation shouldn't be one of them. Mary Walton argues you can find the right freelance writer for your business on one of these sites. The post Eight Resources for Finding a Freelance Content Creator appeared first on Spin Sucks. Out With the Old: Rethink Your Content Marketing Strategy. MORE

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers. MORE

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S. MORE

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews. This year, we are proud to be recognized among United States-based companies with fewer than 1,000 employees. Anonymous Employee, Sprout Social. love this company.”. MORE

On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks. MORE

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?” MORE

Girl bosses need a little extra love this holiday or any day! Show your support for your favorite girl boss with a few items from this fun list that bound to add a little spring in her step. Some of these are my current faves and I’m adding some to my Santa wish list too! Or I might just order them. A girl boss doesn’t need to wait for a gift, right? Folders to color and use! 12.24. MORE

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock. MORE

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s […]. MORE

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Welcome to the second big Renaissance of our existence. It's a great time to be alive, but it comes with challenges. Look for my conversation with Chris in the coming weeks on Six Pixels of Separation - The Mirum Podcast. Few can. Here's why. Conquer your ego. MORE

Here’s the recording for you in case you missed it (below and here ). On this edition of Association Chat , John Graham, CEO of ASAE and Scott Wiley, President joined host Kiki L’Italien to discuss ASAE’s participation in signing the National Association of Manufacturer’s letter pledging cooperation with the new administration. Here’s some background to this. MORE

Content is the lifeblood of social media. Unless you’re a famous celebrity with a huge following , you need to share great content to keep people interested. But what does that look like? Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Choose the Right Social Media Content Management Tools. MORE

Do you want to grow your Twitter following significantly? Do Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for. Here is our Audiense review. What is the main functionality? Create customized campaign audiences. Create targeted campaigns. MORE

If you’re looking for the tech sector’s Best Place to Work in 2017 according to the Employees’ Choice Awards from Glassdoor , look no further than Menlo Park , Calif. The jobs and recruiting marketplace released its annual Employees’ Choice Awards winners Wednesday, and Facebook was the No. tech company on its list of Best Places to Work in 2017, and the No. overall company, trailing only Bain & Co. The social network earned an overall company rating of 4.5 Facebook was named the No. 13 for 2015, fifth for 2014 and third for 2012. rating, still far above the average of 3.3. MORE

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Having visually appealing tools and reporting can make social media management simply more manageable. AirBnB. Tesla. Adobe. MORE

With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1. MORE

A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently. MORE

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks. MORE

Here are some of the most interesting jobs you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We can entertain extending the internship to meet graduation needs. This internship will provide practical, hands-on experience in a casual work environment. million people annually. Don’t delay! MORE

“Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist…. Imagine a world where you could do this thing…. It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool. MORE

On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks. MORE

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. Sprout is excited to announce the next step in our LinkedIn® integration. Engage With Thought Leaders in Your Network. MORE

Poke + Nearby Friends = Send a Wave? This is meant to give people more ways to express themselves and help friends interact with one another in new fun and lightweight ways. Readers: Would you like to see Facebook roll this feature out? Facebook Emoji emojis friends Location Matteo Gamba Nearby Friends poke Send a Wave MORE

Twitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results. Users will need to have location services enabled for Twitter in order for the service to work. We speak emoji. Let’s talk. KnowNearby pic.twitter.com/HjIMs3KPKe. Google (@Google) December 6, 2016. As reported by CNET , the Google account supports “about 200” different emoji. Some MORE

Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update –is crucial for social platforms as their support and engagement can arguably become a make-or-break situation. MORE

On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results. The post Brand Awareness: A Phrase to Banish from Your PR Vocabulary appeared first on Spin Sucks. MORE

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On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

Here are some of the most interesting jobs you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We can entertain extending the internship to meet graduation needs. This internship will provide practical, hands-on experience in a casual work environment. million people annually. Don’t delay!

A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently.

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

Do you want to grow your Twitter following significantly? Do Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for. Here is our Audiense review. What is the main functionality? Create customized campaign audiences. Create targeted campaigns.

On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks.

Twitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results. Users will need to have location services enabled for Twitter in order for the service to work. We speak emoji. Let’s talk. KnowNearby pic.twitter.com/HjIMs3KPKe. Google (@Google) December 6, 2016. As reported by CNET , the Google account supports “about 200” different emoji. Some

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Do you want to grow your Twitter following significantly? Do Do you want to build a highly engaged community? What you need is a tool that is specifically focused on doing this, so we want to talk about a tool called Audiense that could be just the thing you are looking for. Here is our Audiense review. What is the main functionality? Create customized campaign audiences. Create targeted campaigns.

On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents. The post Three Productivity Tools that Will Change Your Life in 2017 appeared first on Spin Sucks.

Twitter users can now tweet emoji to Google’s official Twitter account to receive local search results in replies. For instance, a user can tweet a flower emoji to @Google, and the account will reply with a link to view nearby flower shops in Google’s search results. Users will need to have location services enabled for Twitter in order for the service to work. We speak emoji. Let’s talk. KnowNearby pic.twitter.com/HjIMs3KPKe. Google (@Google) December 6, 2016. As reported by CNET , the Google account supports “about 200” different emoji. Some

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Having visually appealing tools and reporting can make social media management simply more manageable. AirBnB. Tesla. Adobe.

Poke + Nearby Friends = Send a Wave? This is meant to give people more ways to express themselves and help friends interact with one another in new fun and lightweight ways. Readers: Would you like to see Facebook roll this feature out? Facebook Emoji emojis friends Location Matteo Gamba Nearby Friends poke Send a Wave

Here’s the recording for you in case you missed it (below and here ). On this edition of Association Chat , John Graham, CEO of ASAE and Scott Wiley, President joined host Kiki L’Italien to discuss ASAE’s participation in signing the National Association of Manufacturer’s letter pledging cooperation with the new administration. Here’s some background to this.

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.

“Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist…. Imagine a world where you could do this thing…. It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool.

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews. This year, we are proud to be recognized among United States-based companies with fewer than 1,000 employees. Anonymous Employee, Sprout Social. love this company.”.

If you’re looking for the tech sector’s Best Place to Work in 2017 according to the Employees’ Choice Awards from Glassdoor , look no further than Menlo Park , Calif. The jobs and recruiting marketplace released its annual Employees’ Choice Awards winners Wednesday, and Facebook was the No. tech company on its list of Best Places to Work in 2017, and the No. overall company, trailing only Bain & Co. The social network earned an overall company rating of 4.5 Facebook was named the No. 13 for 2015, fifth for 2014 and third for 2012. rating, still far above the average of 3.3.

Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.

On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results. The post Brand Awareness: A Phrase to Banish from Your PR Vocabulary appeared first on Spin Sucks.

With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1.

With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Over the years, the network has evolved into a robust publishing platform for businesses to engage and target their content to a more professional audience. Sprout is excited to announce the next step in our LinkedIn® integration. Engage With Thought Leaders in Your Network.

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock.

On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks.

Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update –is crucial for social platforms as their support and engagement can arguably become a make-or-break situation.

Girl bosses need a little extra love this holiday or any day! Show your support for your favorite girl boss with a few items from this fun list that bound to add a little spring in her step. Some of these are my current faves and I’m adding some to my Santa wish list too! Or I might just order them. A girl boss doesn’t need to wait for a gift, right? Folders to color and use! 12.24.

The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Welcome to the second big Renaissance of our existence. It's a great time to be alive, but it comes with challenges. Look for my conversation with Chris in the coming weeks on Six Pixels of Separation - The Mirum Podcast. Few can. Here's why. Conquer your ego.

Content is the lifeblood of social media. Unless you’re a famous celebrity with a huge following , you need to share great content to keep people interested. But what does that look like? Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Choose the Right Social Media Content Management Tools.

A small business owner wears multiple hats, but content creation shouldn't be one of them. Mary Walton argues you can find the right freelance writer for your business on one of these sites. The post Eight Resources for Finding a Freelance Content Creator appeared first on Spin Sucks. Out With the Old: Rethink Your Content Marketing Strategy.

We’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade? Think back to 2006 and consider the landscape. MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Meanwhile, Facebook was still a closed network exclusive to America’s […].

The digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. We’ve got you. Here’s the latest, for the week of November 25-December 2. 1. More Proof that Twitter Engagement Affects SEO. It won’t happen overnight. For more data from the study, head here. . 2.

On this week's Spin Sucks Inquisition, you get to meet Jon Schickedanz. Jon is the founder of The Alliance Labs in Chicago, which you'll learn more about during this interview. Gini Dietrich also leads him down the path of Luke Cage, Westworld, Ed Harris, and more. The post The Spin Sucks Inquisition: Jon Schickedanz appeared first on Spin Sucks.