It is an atomized story that is deployed on multiple platforms.
The basis of the project is simple. The team aimed at using all possible broadcasting and communication tools accessible today to tell a story differently. The result is a fiction that is both experienced and lived by audiences as never before.

With interactive videos in which fictional characters literally call you, the viewer, on your cell phone, as well as a series of voice mail with original, unique content and unprecedented interactions with the characters: all the platforms propel the Emilie experience to a whole new unprecedented level.

The Emilie project’s goal is to reduce the distance between reality and fiction, submerging the audience in Emilie’s world. Technology is used as means to an end, strongly strengthening the narrative.