Ben & Jerry’s backs onshore wind farms with gusty ice cream names

Cherry Gale-cia, anyone? How about some Strawberry Breeze-cake or Caramel Blew Blew? Ice cream company Ben & Jerry’s has tweaked the names of some popular flavors with a gusty twist to rally support for onshore wind power in the United Kingdom, The Guardian reported. The company isn’t just changing flavor names, though; it’s also promoting a petition requesting that the government reconsider its opposition to onshore wind.

76 percent of Brits support onshore wind farms, according to the findings of a UK government poll released in April. Despite that, construction on the farms has mostly ceased since the government stopped subsidies and put planning reforms in place. Ben & Jerry’s is supporting 10:10 Climate Action‘s Blown Away campaign; the group’s petition calls on Minister for Housing, Communities, and Local Government James Brokenshire to remove additional planning requirements introduced in 2015, with the ultimate goal of unlocking onshore wind power in England. Over 26,000 people have signed the petition — you can sign it on 10:10’s website.

Ben & Jerry’s, owned by Unilever, will sell five renamed flavors at half price at their Wardour Street Scoop Shop on what they’re calling windy Wednesdays. UK social mission manager Rebecca Baron said in a statement, “If we want to move away from polluting fossil fuels and build a future based on clean energy, then wind power is a vital ingredient.”

People could save around £1.6 billion, or $2.1 billion, on household power bills between 2019 and 2025 with new onshore wind, according to a report from renewable energy consultants BVG Associates.

This isn’t the first time Ben & Jerry’s has gotten involved in environmental or social issues; they launched a new flavor for climate action in 2015. They describe backing 10:10’s Blown Away campaign as the latest installment in their ongoing climate activism.