TAG Heuer

Don't Crack Under Pressure

As the brand new Official Sponsor and first ever Official Timekeeping partner of the Premier League, TAG Heuer appointed Pitch Partnerships to bring the sponsorship to life for Premier League fans. Read More

Creation of an online portal whereby consumers can compete in the pressure test for
the chance to win Premier League tickets.

Social activation whereby online and experiential participants could post images of their score and themselves with the PL trophy using #DontCrackUnderPressure.

Pressure Test booths installed in key retail outlets.

Impact

IN-store uplift of 182% during event.
72 pieces of mainstream media coverage.
2.5m views of content.
408,171 likes, shares and comments on Facebook and Instagram.
40,000 plays of the online Pressure Test.
55m social reach.
Campaign so successful that it has been rolled out in other European markets.