Plan not for the people you reach, but the people that they reach

02/28/2010

BBH Bound

I have some exciting news to announce. I have accepted a Strategy Director position at Bartle Bogle Hegarty New York. In this position I'll have the opportunity to work on different facets of planning including Engagement and Propagation Planning. BBH is an agency that is rich in account planning tradition and has been a staple at account planning conferences for years. It is not uncommon for BBH to showcase multiple winning case studies every year and I'm honored and humbled to be a part of that team.

That said, I can't thank the team at 22squared enough for helping me grow into this position. The last three years in Tampa Bay have been amazing. Over that time we performed some innovative research techniques on multiple clients, we shocked the industry with an open Live Streaming new business brainstorm and we became a 2010 Effie finalist in the Retail category. My personal life changed during this time when I was married and had two beautiful children. On top of that, our bowling team wasn't half bad either.

I thought I would share a few examples of BBH work if you were not familiar with the agency:

Anyone who grew up with me knows that I have a soft spot for the LEGO brand. This is an ad that BBH recently made for LEGO that highlighted a powerful insight as LEGO architects have different points of view.

This Google Chrome commercial is interactive and looks completely different than any other technology piece.

Finally I love the idea of leaking four songs to street performers and then engaging Oasis fans to seek these street performers out to learn about the new songs on the upcoming album. A brillant execution that I use as a case study in Propagation Planning.