The Long and Short Blog

About This Project

About

The Long and Short is a blog about design that has been set up as a resource for small to medium business as they navigate the world of visual communication. They pride themselves on having a no-nonsense approach to providing information, through the blog, youtube, and social media.

Challenge

The authors behind the blog wanted to make design accessible, interesting and present the information about the graphic design industry in a dynamic memorable and understandable way.

Strategy

Create a brand that was simple, connected to the feeling of the written word, made reference to the authors and gave a clue to the definitive nature of their offering.

Result

The blog proved very successful, with a steadily growing social following and expanding the creative community. The blog has proved instrumental in funneling interested parties and connecting them and their branding challenges to the authors and their creative team.