multiplying success

For the freedom to do more

role:

strategy, creative, branding, website

background

FPX is a leading technology company in the development and sales of enterprise-level software that simplifies the sales of complex products and services. FPX asked Seven to raise it’s profile in a competitive and confusing category. We recommended refreshing its entire brand identity, including all sales materials for its suite of software applications.

Pantone Colors

#116c

#COOLG11c

#COOLG6c

#293c

transformation

After an exhaustive audit and several strategic planning sessions, Seven completely retooled the FPX brand and every communication touch point, including all new corporate colors, logo, website, tradeshow booth and office signage.

The new look and more compelling content has gained significant traction for FPX. The new site design greatly improved customer experience. In addition to attracting many more potential clients, the rebrand has better positioned FPX with channel partners and helped accelerate the close of current business deals.

brand guidelines

collateral

corporate communications

trade show

Designed by Seven, the FPX booth dramatically showcases the new brand identity. At industry events, FPX sales teams are easily identified by branded apparel. Premium items, including mugs, also carry the updated identity.