As it says above, we'll be raffling off a TON of prizes. Literally, 2,000 pounds of Chronicle Books craft titles and goods donated by local indie businesses and the profilees featured in the book. Really nice stuff like an In Fiore body balm, a Lotta Jansdotter bag, fat quarters of Denyse Schmidt's new line "Katie Jump Rope", a gift certificate for Rare Device and so much more!

And the best prize of all (if you own an indie craft/design biz) is one month of free advertising space on design*sponge.

So come to the party to buy a signed copy of the book and to meet me! Or if you already know me, then come to win a prize. Or if you don't care to win a prize, then come to see all the very nice-looking people that will be there. I've paid them handsomely to stand around looking pretty. Don't let my good money go to waste!

(If you're in LA: yes, I will be having a book party there, too, with Reform School in November. Details to come!)

So what's the book all about?"Craft Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters." (Amazon.com)

Interested to learn more? check out Victoria E's exclusive interview on her blog with the author, Meg Maeto Ilasco.

ebooks vs. paper books:

Eco-Libris: Plant a tree for every book you read!

Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.

To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.