Chains use seasonal specials to jazz up salads

As the adage goes, variety is the spice of life. It can also be said about salad and sandwich operators who use regular menu promotions to create excitement, leverage seasonal ingredients and stimulate traffic and sales.

Chop’t, a 10-unit salad chain based in New York City, is greeting spring with salad creations inspired by world cuisines. They include the Barcelona Cobb, made with manchego cheese and romesco dressing; the Deep South Cobb, with barbecued chicken and Tabasco ranc