Aug 9, 2007

Free Business Advice: Consider Your Product Names Carefully

So Popeye's Chicken has these things called Buffalo Nuggets™. My limited internet research has uncovered that a lot of people swear by them, but it would take a lot to get me to try something called a “buffalo nugget”. They sound like they belong in the same category as cow pies and owl pellets. Hmmm...I’ll bet if Popeye’s sold burgers they would call them “cow pies”.

What’s wrong with “buffalo chicken nuggets” or “buffalo bites”? I mean seriously, “buffalo nuggets”? That just grosses me out and makes me want to keep on driving. Popeye’s is just begging their competition to put them out of business. Again. (They went bankrupt in 1991.)