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Growing Sustainable brands

We do not inherit the earth from our fathers, we borrow it from our children (c)

Today a lot of brands declare values of social and ecological responsibility, also setting global goals for sustainability.

“Sustainability can be defined as a set of applied best practices, tools, and processes that enables one to make an improved decision, both for today as well as tomorrow, while generating positive social, environmental, and economic performance.” (Norman Christopher)

In simple words, sustainability is “doing well by doing good”

We can reach sustainability by growing sustainable Trust-Based purpose-driven brands.

“A purpose-driven brand must ask the question “Why does my brand exist in the world and society?” What would the world look like if the brand was not a part of it? Brands need to think about the impact they have on society and culture. They have the power to change culture, especially when there’s a need and a vacancy” (VP of PepsiCo Todd Kaplan)

Urban Brand Consulting will help your company to grow sustainable brands by supplying you with finest grains and professional care.

Urban Brand Consulting - brand experts with more than 10 years’ experience in designing powerful brands. Our core team is Michael Urban and Natalia Isayeva-Urban. They are passionate strategists with strong creative skills. They collaborate with other brand experts in design, digital technologies, production and even full service advertising agencies to deliver the best branding solutions. Their synergy of IQ & EQ gives birth to compelling strategies and highly emotional creative ideas.