Marussia B2 [Russian SuperCar] START-UP and Hard REVS

The last thing SXSW needed was another post-viral take on Baauer’s “Harlem Shake”. Only when Eyes & Ears, a Chicago-based creative house, decided to accompany the track at MOTHERBOARD and OBLIVION’s Drone Day with a swarm of mini quadcopter drones, they knew they were onto something. This is the story of the Harlem Swarm.