Add A 3D Hologram To Any Photo

06/30/17

Leo Lutero

Holo app uses volumetric imaging to add 3D images into pictures, and advertisers will be looking at how to capitalize upon this ability

Good news for Star Wars fans out there—a software company has finally released the first-ever 3D hologram app that enables people to add holograms to photos! The holographic layer on the Holo app uses volumetric imaging that flawlessly integrates the image into its surroundings.

At the core of the technology is 8i’s propriety capture technology. Instead of building holographic content from 3D modeling software, 8i captures images from real life. An array of cameras take footage of the subject (a celebrity, an animal, and so on) while the software blends all of the images into a realistic holographic figure.

Upon release of the app, holograms from media giants like Sony Pictures and Cosmopolitan will be available. To hopefully attract more app downloads, celebrities like Debby Ryan and YStefaniaatt Stefanina are also onboard.

Before coming to smartphones, 8i’s volumetric capture technology has been making waves for other reasons. On its blog, 8i shares past promotional opportunities including the creation of “Cycling Pathways to Mars” with Buzz Aldrin. Volumetric capture was also used on Emmy and Golden Globe winner John Hamm, who plays a hologram in the feature film Marjorie Prime. The technology allowed fans of the film to interact with the actor during the premiere’s after-party.

The new app from 8i offers a lot of potential in terms of widespread adaptability. Just head on to the App store and try it out yourself.

Good news for Star Wars fans out there—a software company has finally released the first-ever 3D hologram app that enables people to add holograms to photos! The holographic layer on the Holo app uses volumetric imaging that flawlessly integrates the image into its surroundings.

At the core of the technology is 8i’s propriety capture technology. Instead of building holographic content from 3D modeling software, 8i captures images from real life. An array of cameras take footage of the subject (a celebrity, an animal, and so on) while the software blends all of the images into a realistic holographic figure.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).