Elbow Grease Marks Milestone 35th Anniversary

NORTHRIDGE, Calif.—B. Cumming Co., the makers of the popular Elbow Grease brand of personal massage creams and gels, marks a milestone this month: 35 years in business.

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From its humble beginnings in the garage of the founder's house in August 1979, to being a leading brand others try to imitate, B Cumming Co.'s trusted family of brands are here to stay.

"The secret to our success is quality, consistency and listening to the feedback of our valued customers," said David Mazer, owner and co-founder of B Cumming Co. "We began our 35th year on Aug. 1st, making us the oldest, trusted brand available. What sets Elbow Grease apart is that it is the original and everyone has since tried to copy the original."

The manufacturer's first product, Elbow Grease Original cream, remains its best seller to this day, but its offerings have branched out to cover every gender, lifestyle and sexual orientation. In addition to the original formula, Elbow Grease Creams also includes Light, Hot & Cool formulations, as well as water-based gels, Elbow Grease H2O. The H2O brand was recently reformulated based on customer feedback and is now paraben-free, slicker and even longer lasting.

In addition to Elbow Grease creams and gels, B Cumming also offers Fusion Silicone Bodyglides and Encounter for women. Fusion is available in three varieties to suit user preference including the Original formula, which is thin and slick, Deep Action for those who like their silicone thicker, and Double Impact for silicone toy players who don't want to harm their toys. The Encounter line for women boasts five formulas and five deliciously flavored gels, which are all paraben-free, pH balanced and certified vegan. "Our customers are our most valuable asset," said Mazer. "We've based our collection on their input and feel we now offer something for every lifestyle without over saturating the market with unnecessary product. We welcome our customers to celebrate our 35th anniversary with us, by offering marketing materials and foil samples that they can give customers in stores. Our sales reflect that stores who offer samples of our product see an increase in the sales of our brands and repeat traffic."