10 WAYS TO SAVE TIME IN CREATING CONTENT

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Content Marketing is a modern marketing tool which is slightly different from the traditional way of marketing. This involves connecting with your audience directly via means of content. The content needs to be useful, powerful and enjoyable.

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As a Content Marketing company, SoftTekSolutions builds effective content strategies for their clients, keeping in mind their goals, brand and business aspirations. They have a team of experienced and qualified content experts who work around the clock to deliver quality content.

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You must have heard that Content is the King, words of the famous Bill Gates. Writing engaging and authentic content is an arduous task which involves planning, research, topic sourcing, editing and revisions. Following are 10 ways to save time in creating content:

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Streamline the process of research – One of the best ways to save time and energy is to look at your analytics and find a topic that serves your purpose. Look at you competitors and lastly target your keywords.

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Plan a topic in advance- While writing can be treated as a natural and at times impromptu activity, Content writing involves plotting an idea on your editorial calendar.

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Quality over Quantity- Statistics has shown that the businesses, who release content such as articles and blogs on regular intervals, have seen a 69% upsurge in their business. This certainly does not imply that you keep publishing hordes of content for the sake of it.

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Fix a writing time- ‘Time has a wonderful way to weed out the trivia” said Richard Ben Sapir. Follow this rule and block out a fixed time each day to write. Stick to your schedule and don’t let the mundane activities disturb that pattern.

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Set an Objective – The idea is to make a decision and act on them. In order to get something done and done right, you have to find time and do it every day.

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Eradicate disruption- Mobiles, television, social media sites are integral part of our lives. Having said that these are distractions at the end of the day. Keep them at bay and create an ambience which is rather conducive for productive content writing.

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Work backward- Once you have a clear motive and you have decided upon a topic, there are strategies which can help in the flow of the content. Create a post to highlight the core focal point of your content. Research the topic well and support your ideas with relevant quotes which are applicable to your segment.

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Get an Editor –You can improve the speed at which you write your content with the help Editors. They save a lot of your precious time of proofing and removing fluff.

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Replicate and Promote —Adopt the approach of promotion and distribution after you are through with your content creation process. Keep a tab on where it can be promoted and distributed.

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Be inspired by the best- Content Marketing is a highly cut throat and a competitive field. You have to ensure that you create engaging and appealing content. Having said that, you can use certain tools such as Buzz Sumo which can show you the most shared articles around your selected topic. You are free to draw inspiration and create your own comprehensive guide.

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“The time is always right to do what is right”, said Martin Luther King. This stands true in the field of Content Marketing, where you can accomplish a lot by following some of the above mentioned tips.

Summary: Content Marketing is a modern marketing tool which is slightly different from the traditional way of marketing. This involves connecting with your audience directly via means of content. The content needs to be useful, powerful and enjoyable.