OpenWays Mobile Phone Front Desk Bypass Solution
Selected
for Guestroom 20X at HITEC
Attendees of the 38th Annual
Hospitality Information Technology Exposition & Conference
will have an
opportunity to check into a virtual hotel, bypass the front desk, and
open
their room door
securely using nothing but their cell phone -- any mobile
device, any carrier works!

Chicago — May 20, 2010 — OpenWays has been identified as one
of the “most innovative
technologies" of 2010 by Hospitality Financial and Technology
Professionals (HFTP®) for its ability to deliver
a room key over the air to the right cell phone in order to open the
correct
door lock or access control reader. The cutting-edge
solution – which removes the need for a guest to stop at the
front desk upon arrival to streamline check-in and eliminate the
frustration of
waiting in line – will be on display as part of GUESTROOM 20X, a
prototype hotel room and pavilion at the 38th Annual Hospitality
Industry Technology Exposition and Conference, June 22-24 at the Orange
County Convention
Center in Orlando.

The Guestroom 20X
committee, a group of hospitality technology experts representing
hospitality
projects from throughout the world, selected OpenWays as a
representative of
possible future technologies that might become a standard in
guestrooms,"
said Frank Wolfe, HFTP CEO.
"HFTP is
pleased that they will participate in the 2010 version of Guestroom
20X."

GUESTROOM 20X,
sponsored by Microsoft, is a model guestroom featuring the latest and
near-future technologies for the modern hotel room. HFTP produces a new
version
of the special exhibit every other year, after a worldwide,
comprehensive
search of existing, cutting-edge and future guestroom innovations.

OpenWays
uses the principle of Crypto Acoustic
Credential™ (CAC™) and text messaging (SMS) to enable travelers to use
any cell
phone on the market today to check in or out of a hotel, bypass the
front desk and
securely open their room door.

Retrofitting an existing lock to support CAC™
only requires adding an OpenWays decoding listening device to the
existing lock
or access control reader. At HITEC, OpenWays will introduce a new
upgrade
module for existing electronic locks. The solution is delivered to
hotels via a
variety of integrating partners, including the major electronic-locking
system
vendors and specialized channel providers, such as PMS, CRS and kiosk
companies.

The
‘Smarter’ Way to Check InOpenWays
is the smarter front desk bypass solution because it serves as a
complete
business solution:

Enhancing Guest Service:
OpenWays offers freedom of choice to guests.
Busy business travelers and tech savvy Gen Y guests will prefer to use
their
mobile phone and go straight to their room while others have the option
to proceed
to the front desk to get a room key.

Enabling a Mobile Strategy:
With 4.4 billion cell phones in
service, and with most hotel guests owning one, OpenWays being
compatible with
ALL cell phones worldwide, becomes a strong enabler to a hotel’s mobile
services and marketing strategy.

Going Green:
Issuing plastic keycards and plastic
loyalty cards has a negative impact on the environment. It can also put
a
property in a bad light, giving the impression that the property
doesn’t care
about the planet. As a zero emission,
zero waste solution, OpenWays clearly is the “greenest” way to check
in. Given
the choice “plastic or data” for check-in, environmentally-conscious
travelers
will choose data every time.

Modernizing loyalty:
Gen Y has very little interest in loyalty
cards, and like business travelers prefers
custom value-added information provided by a widget on their
smartphone.
Plastic is passé.

Increasing security and
improving operations: With
OpenWays, staff Master keys can now be managed and controlled in real
time
while using proven and cost efficient standalone locks. It is no longer
needed
to walk to each lock to cancel a lost master key.

Trusted network and very
strong authentication: Security
and encryption is in the OpenWays DNA. The solution is designed to run
within
the secured and trusted IT environment of the service provider (hotel
chain,
management company, system integrator…) or by leveraging the benefits
of cloud
computing. With OpenWays, cell phones and servers are connecting
through very
strong authentication techniques.

Reaping a strong return on
investment: OpenWays offers
an affordable pay-per-check-in / SaaS business model, combined with
operating
cost reductions and the opportunity to leverage the application to
increase
both margins and cash flow. This provides owner and operators with a
tool to
boost business results while providing better service.

"During
the G2X tour, HITEC attendees will have the opportunity to securely
receive a room number and room key via their
cell phone (any type or brand and using any carrier network
worldwide),
proceed directly to the guestroom, and open/unlock the door lock,” said
Pascal
Metivier, Founder and CEO of OpenWays. “If they enter with an
iPhone, BlackBerry, NOKIA, Android or other Windows-based mobile cell
phone, an
application (embedded or mobile web-based)
will allow them to open the door to their room by simply pressing a
'key'
icon on their mobile device."

“We
are thrilled that OpenWays has been selected for Guestroom 20X this
year,” Metivier
said. “Since its release, OpenWays has been inundated with queries from
hoteliers looking for
smart front desk bypass solutions. The industry is very sensitive to
the
benefits offered by the OpenWays solution, including its contribution
to building
a truly mobile strategy for chains, management companies and individual
hotels.”

OpenWays continues with its
open architecture and fully interoperable multi-technology platform
(including
CAC, NFC, NDST, OTP, VSA and IVR technologies) to be the best way to
make the
right investment into a front desk bypass solution while being truly
ubiquitous
and future proof. With OpenWays 100% of
guest cell phones are addressable today and tomorrow enabling users to
securely
open all kind of access management systems.

"We look forward to seeing everyone in June
in Orlando at the Guestroom 20X display and share with HITEC visitors
the
OpenWays solutions that major hotel chains will be deploying this
summer,” OpenWays' Metivier said.

About OpenWays OpenWays is a global
solution provider of mobile-based access-management and security
solutions.
With offices in Chicago, Las Vegas, Seoul and Paris, OpenWays provides
technology solutions allowing for the secure issuance and delivery of
access
rights and keys process via any cell phone operating on any network.
The
OpenWays solution is truly unique as it built on the concept of
credential
dematerialization. The OpenWays mobile room key solution works on ALL
the 4.4 billion cell phones in service in the world today. For more
information,
please contact Pascal Metivier at ++ 33 6 85 622 306 or email
pmetivier@openways.com or
Barb Worcester at
+1 440 930 5770 or email barbw@prproconsulting.com.