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Present in our day-to-day lives, social media is one of the greatest tools we have when it comes to growing our businesses. Particularly for small businesses, social media gives owners a level of control over what they choose to post, as well as contributes to word-of-mouth, a tool crucial in emerging business. While utilizing some of the most popular social media networks is vital to businesses of all types and sizes, many small business owners are unsure how to effectively use social media to their advantage.

​Here are some helpful tips on using social media to promote your business:

​Choose the right medium

One of the major perks of social media is the fact it is free. Even things that cost, including paid campaigns, come at a much lower cost on social media when compared to traditional mediums. Keep in mind, free does not mean ineffective. Considering hiring someone to identify which platform can most benefit your business. Ultimately, social media promotion can never hurt your business, but if you’re choosing to aggressively promote your business on the wrong platform you risk losing potential customers. Find more information on managing multiple media accountshere.

Create quality content

It’s obvious you want to create quality content as opposed to non-quality content. But what exactly does that entail? Well, a lot of different things. A few of these include updating your page at least once as long as it is business relevant and advocating your products by delivering clear messages. If you wouldn't read it, then it probably means it's not worth your time to write it. People are looking for solutions, so think about that before you start writing. On the other hand, you can potentially harm your business by posting excessive unrelated material.

Promote your core product/services

When you are using social media to promote your business, it’s important to keep the focus on your core products and services. You may feel the need to promote products similar to your own; for example, a shoe company aggressively promoting socks, but this will not benefit your business in the long run. A lot of businesses will often promote other business services and products that, while may still be relevant to your own business, can be less beneficial, resulting in loss of followers and eventually customers.​These tips, in addition to defining your target audience and setting achievable goals, are great starting points to jumpstart a beneficial social media platform. The use of social media can be a great way for businesses to grow, engage, and build a reputation. If updated and utilized appropriately, social media can generate more results than traditional mediums.