Understanding context

- Context is an incredibly important and interesting…concept, especially when it comes to communication.…In simplified terms, context is, as it relates…to content strategy, is the circumstances…that form the setting for an event, statement,…or idea from which it can be fully understood and assessed.…This definition immediately begs several…questions when it comes to publishing content.…What context is the publisher in when they…create the content, and what context do they assume…the audience is in when they access that content?…What context is the audience actually in…and will their understanding of the content change…based on either of these contexts?…To see what I mean, consider the situation…we are in right now.…

You see me standing in a room with the glass wall…on my right, and a piece of art behind me.…This is a context you perceive me in.…Meanwhile, my actual context is standing…in a large sound-stage with cameras and lights…pointing at my face while I'm reading from a teleprompter.…There's no window over here, and there's no art behind me,…

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Released

6/30/2016

What sets good content apart from the rest? A solid content strategy is key to delivering a compelling user experience, whether it's a small business website or an app with global reach. This course takes you through the process of analyzing and reshaping your content—not only text but also video, imagery, social interactions, and the metadata that underlies it all—so that it accurately communicates your brand and message and keeps your users coming back.

Learn the four elements of constructing meaningful content, from identifying your audience and structuring and wireframing content to developing content guidelines and measuring the success of your efforts. Author Morten Rand-Hendriksen also shows you how to develop persona spectrums to better understand your users and evaluate the needs of important stakeholders and influencers.