Monday, 27 January 2014

Hmmmm…..

Feeling in good fettle the other day at a client meeting, following
six-months or so of slow admin and other work necessary to gain the trust of
the client, I rather bounced into the meeting room with three highly
intelligent and purposeful people and put myself in serious ‘self-check’ mode.

When a lot appears to be at stake in ordinary cash-flow
terms, the last thing any of us want to do as writers and communications
consultants is to blow the deal by blowing too hard on one’s own trumpet.

One has to remember that in the six-month period of
negotiating one’s position, some measure of one’s calibre as a useful tool
might have already been gauged.

The real purpose of any first meeting therefore – especially
when one is unaccompanied by other members of one’s staff (as a freelance I
have only myself accountable for my business) – is to sit as still as possible
and let the brief unfold a little.

My only way of suffering the enthusiasm that spills forth is
to palliate the serious dedication one has for the client, with humour.

As it happens my trumpet somewhat blew its irrepressible self
for the moment at about the time of a question posed to me by my client of the
order of “What do you think you will contribute?”.

Flashing out of my head came the reply, unchecked but meant
as funny in a way: “I’m the brightest man I’ve ever met”.

Ooops!

Taken out of context
this is a pretty peculiar thing to say – there was of course context and I felt
very comfortable with my clients at this point.

Yet I still go red in the face thinking of this possibly
quite arrogant statement. Thankfully a little reflection helps: such a
statement is genuinely funny (at least to me privately) and enlightening in
equal parts. For surely, we all are the brightest people we have ever had the
pleasure or privilege to meet.

None of us can know the reality of another’s full lives,
true intelligence and desire for good outcomes.

These are, I have the faith to say, the default aspirations
of all human beings. And perhaps a translation of these virtues might indicate
the instinctive modes of all sociable animals. Perhaps they may be read into
the life and flows of all flora and fauna – when they are left natural in their
own domains.

About Me

Welcome to Words Professional Writing Services. On this site we describe how copywriting in the right hands can be powerful, effective and valuable. Our work is not about shop-dressing and prettifying, but about conveying strengths, activities and aims – and compelling information. It's about demonstrating the value of goods, services and strategies. It's about making a direct appeal to people and other businesses. Often it's about setting the direction of travel and spelling out the vision.