Shri Vipul Chaudhary elected as Chairman of GCMMF Ltd.

Shri Vipul Chaudhary, 46, has been unanimously elected as the Chairman of Gujarat Cooperative Milk Marketing Federation (GCMMF) today. His nomination was proposed by the outgoing chairman Shri Parthibhai Bhatol. The election was conducted by the Collector, Anand in presence of 16 members who are chairmen representing their district milk unions in the state. GCMMF has thus maintained its glorious tradition of unanimous elections of its Chairmen since inception in 1973.

GCMMF is India’s largest food products marketing organization with annual sales turnover of Rs 12000 crores. It markets a wide range of milk and milk products under the brand name Amul and Sagar. The member unions of GCMMF procure an average of 110 lac litres of milk everyday from 32 lac milk producers in 16,000 villages of the state.

Shri Vipul Chaudhary is the Chairman of Mehsana District Cooperative Milk Producers Union Ltd., Mehsana popolarly known as Dudhsagar Dairy since 2005. Mehsana Union is the largest dairy union of the state with annual sales turnover exceeding Rs 3000 crores and farmer membership of 5.4 lac milk producers. It procured an average of 21 lac litres of milk per day within Gujarat and outside in 2011-12. It has dairy plants in Mehsana district and 2 large dairies in Manesar and Dharuheda viz.Dudhmotisagar Dairy in Haryana which supply Amul milk and products to the NCR market.

Shri Vipul Chaudhary has a degree of Bachelor in Mechanical Engineering. He is also a progressive dairy farmer. He is the son of late Shri Mansinhbhai Chaudhary, the founder Chairman of Mehsana Union. He has served as a minister in cabinet of 4 chief ministers of Gujarat in the late ninetees.

Speaking on the occasion, Shri Vipul Chaudhary said that it was a matter of great honour to lead an institution like the federation which was founded by Dr V Kurien. He added that the dairy cooperatives of Gujarat have succeeded because of the combination of dynamic farmer leadership and professional management. He will endeavor to ensure that the federation deploys highest quality of professional management to achieve the growth plans.

He mentioned that GCMMF has set a target to achieve milk handling and marketing capability for 200 lac litres per day by 2020. GCMMF represents the aims and aspirations of millions of milk producers of the state and he aspires to take it to newer heights. Gujarat is the no.1 state in milk procurement but is ranked No. 5 in milk production in India. He said that he would work towards making Gujarat the largest milk producing state in the country. He would also strive to pay remunerative price of milk to milk producers to enable them grow the dairy business.

Shri Vipul Chaudhary also mentioned that he will take up urgent steps to provide cattlefeed to the drought affected milk producers of Saurashtra and Kutch region at discounted price to stop migration of milch animals.

Amul, with annual sales turnover of approx Rs 12,000 crores, is the market leader in all dairy product categories. The launch of Amul PRO would be another big step forward in strengthening its Health and Nutrition portfolio. With this launch Amul plans to improve its presence in the Rs 2500 crore Milk Food Drinks market.

Announcing the launch of Amul PRO, Shri RS Sodhi, Managing Director, GCMMF said that the product development team had worked extensively to bring out a product, which is superior to other key Brown Health Drinks brands, not only in nutritive value but also in taste. Amul PRO is fortified with 27 vital nutrients, whey protein and DHA. It is priced at over 20% discount to competitor brands with similar ingredients, making nutrition more affordable to consumers. The product would be introduced in an attractive glass cube jar, which is a first of its kind pack in the category and is sure to catch the attention of the consumers.

Amul PRO is targeted at children between the age group of 2 years to 15 years, the period which signifies the growth phase of a child. However, given the nutritive value of the product, it expects consumers across all age groups to be users of the product. As compared with the competing brands, Amul PRO ranks higher in key nutrients like Proteins, Calcium, Potassium, Vitamin A, Vitamin D and Vitamin B2. It also contains Whey Protein, which is considered as Complete Protein as it contains all the essential amino acids. It is easy to digest and provides quick nourishment to muscles. One of the key USPs of Amul PRO is DHA or Docoashexoenoic Acid which is an essential fatty acid required for optimal development and function of brain. DHA cannot be manufactured in human body and must be obtained daily through our diets. DHA is to the brain as Calcium is to the bones.

Amul, which is synonymous to quality to Indian consumers, lives upto its reputation of providing high quality products at value for money price to consumers. Amul PRO 500g Cube Glass Jar has been priced at Rs 150 per pack and 500g Refill would be available at Rs 140 to consumers.

The product will be launched across the country in April. The launch of the product will be supported by a mega advertising campaign which includes television, print media, outdoor promotions and various on ground activities.

Amul sponsors the Indian Contingent to 2012 London Olympic Games

(Unveiling of the sponsorship logo)

New Delhi: India’s largest food products marketing organization Amul today announced its sponsorship of the Indian contingent to the London 2012 Olympic Games by signing a MoU with the Indian Olympic Association. The MoU was signed by Raja Randhir Singh, Secretary General, IOA and Member, International Olympic Committee and Mr. R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul) in a function presided by Prof. Vijay Kumar Malhotra, Acting President, Indian Olympic Association in presence of Shri Anil Khanna, Chairman, Finance Commission of the IOA. Amul has become the Official Sponsor of the Indian team in the category of Dairy products.

Announcing Amul’s support for the Indian contingent to the London 2012 Olympic Games, Mr. R S Sodhi said that , “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all corners of the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the London 2012 Olympic Games as ‘Olympic Partner’.” Explaining the rationale of this association, he said that milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Nutritious dairy diet comprising of milk, cheese, yogurt, butter, ghee etc. is an important part in the diets of athletes around the world. India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand. Further, he said that this association and activities around it will help in engaging the youth so that they can enjoy a healthy life and strive to become swifter, higher and stronger in their endeavours.

Amul has recently associated with sports events like Cricket World Cup and Formula 1 to engage the youth. Mr Sodhi mentioned that the Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate. Participation in Olympics is the aspiration of every athlete and with the kind of investments made by our country in this arena to select, nurture and train the best athletes, we are confident that Indian contingent will deliver the best ever performance in the London games and make our country proud.

Lauding Amul’s support to the Indian Olympic contingent, Prof VK Malhotra, Acting President, IOA said that the sponsorship funds will be used for the athletes. Raja Randhir Singh, Secretary General, IOA said, “I would like to congratulate Amul for flagging off its Olympic initiative today.” Mr Anil Khanna, Chairman, Finance Commission, IOC and also the Chairman of the Marketing Committee for London 2012 games too welcomed Amul’s association with the Indian contingent.

Amul will launch a series of advertising campaigns for milk, butter, cheese, paneer and ghee to promote this association in the coming months.

At corporate level GCMMF conducts this kind of meeting twice a year - one in February and another in September. The meeting is conducted in LSIP (Large Scale Interactive Process) manner.

During this meeting the group reviewed status of various Hoshins taken in the last Hoshin Kanri meeting, made plans and derived new Hoshins for the period April, 2012 to March, 2013 along with action plans.

Green Globe Foundation Award

Amul receives Green Globe Foundation Award

The Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) - India's largest food products marketing organization and apex body of dairy cooperatives of Gujarat - has won the "Green Globe Foundation Award" in the Manufacturing Category at the Delhi Sustainable Development Summit 2012 . Mr. R.S. Sodhi, Managing Director, GCMMF Ltd. received the award in a glittering ceremony organized in association with TERI and United Nations Environment Programme (UNEP) at the Taj Palace Hotel, New Delhi on 2nd February, 2012.

The 4th Green Globe Awards ceremony at the 12th Delhi Sustainable Development Summit 2012 was organized to facilitate the organizations and individuals working towards a cleaner environment and sustainable development. Introducing the event, Dr. R K Pachauri, Director General, TERI said that the Green Globe Awards were important to recognize the initiatives of those who were working towards saving the planet.

GCMMF received this award for its mass tree plantation drive and contribution to environment by the milk producers of Gujarat. The 30 lac milk producers of Gujarat have planted more than 312 lakh trees in 15000 villages of the State in last 5 years. Thus Amul has shown its concern, awareness and commitment for betterment of environment and has set an example for all the cooperatives and other institutions to turn India green in the era of global warming and environmental crisis.

GCMMF is India's largest food products marketing organisation with an annual sales turnover of Rs. 12,000 crores (US $ 2.4 bn). It procures an average of 100 lac litres of milk every day from 30 lac farmers across 15,000 villages of Gujarat.