David C. Novak

An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands.

But even after a “sharp sales decline” brought on by reports last month of poultry pumped up with excessive antibiotics, Yum’s David C. Novak said the company will forge ahead in Asia.

China was responsible for 42% of Yum’s profit last year, Novak said in a conference call Tuesday with analysts. Residents are becoming wealthier and are increasingly eager to mimic American fast-food habits.

Related "David C. Novak" Articles

An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands.
But even after a “sharp sales decline” brought on by reports last...

Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter.The Mexican-style fast-food chain appears to...

David Novak calls himself a “pretty informal guy.” He used to hand out employee recognition awards in the form of rubber chickens. He loves to teach. He’s also the multimillionaire chief executive of Yum Brands Inc., the fast food company with the most...