SAN FRANCISCO: Apple has released an animated short film named "Share Your Gifts" as its advertisement for 2018's holiday season, focusing only on its line of personal computers - Mac.

At Apple's Fall event in October, CEO Tim Cook mentioned that the brand wants to make sure that everybody knows that Mac is an important product for the company, The Verge reported on Tuesday.
The ad shows a dreamy teenager who spends a lot of time on her MacBook creating art, scared to share her work until one night when her dog accidentally opens the window and the sheets fly out reaching people who seem to like her work.

She eventually realises that sharing feels great and overcomes her fears.

The All-New MacBook Air

30 Oct, 2018

Seven years after it first introduced the MacBook Air, Apple has given the device a major upgrade. The new version of the MacBook Air now comes with a Retina display and TouchID.
Weighing 2.75 pounds, it has 8GB memory and 128GB of internal storage, a 13.3-inch screen, two USB-C ports, and a 3.5mm headphone jack. It is powered by Apple's secure computing chip, T2.
It is the most-affordable Mac, and comes in three finishes – black, grey and gold. Priced at $1199, it can be ordered starting today and will be available next week.
The Cupertino-based tech giant is also going green with the new MacBook Air that is made of 100% recycled aluminum.
(Image: Reuters)

The Upgraded iPad Pro

30 Oct, 2018

Apple's revamped iPad Pros (12.9-inch and 11-inch) come with slimmed-down bezels and will use facial-recognition technology to unlock the device and authorise app and Apple Pay purchases. With the introduction of the FaceID feature, the iPad has forgone the Home button. It also now comes with a USB-C port and is powered by Apple’s new A12X Bionic chip. With the USB-C port the iPad now serves as a 'charge out' device; you can connect your iPhone to it and charge.The new iPads, in silver and space grey colour varinats, sport a Liquid Retina Display - similar to the iPhone XR. The 11-inch iPad Pro can be bought at $799, and the 12.9-inch at $999.Apple also unveiled a redesigned Apple Pencil that connects to the side of the iPad Pro with a magnet and charges wirelessly from it. The old Smart Keyboard has also been updated - to Smart Keyboard Folio - and it lets you place the iPad at two different typing angles.

Next

The song featured in the ad is an original from a 16-year-old singer Billie Eilish who, like many young musicians, started writing music on a Mac in her bedroom, the report added.

No other Apple device - iPhone, iPad or Apple Watch - has been featured in the advertisement.

0Comments

Want stories like this in your inbox? Sign up for the daily ET Panache newsletter.