A shampoo commercial on Turkish television has drawn protests from Turkey’s Jewish community for using Adolf Hitler to promote the product.

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The Chief Rabbinate of Turkey issued a press statement yesterday to condemn the commercial and protest the company.

The commercial shows black-and-white footage of Hitler making a speech dubbed in Turkish with German subtitles. “If you are not wearing female clothes, do not use shampoo for women. Here it is. If you are a man, you have to use this shampoo. Real men use it,” Hitler says in promoting the shampoo which the company claims was produced for the special needs of men.

Using Hitler, who massacred more than 6 million people – most of whom were Jews – in an advertisement for any reason is categorically unacceptable, Chief Rabbi İshak Haleva said.