Doughnuts and apples will be among the rewards for those completing a 10-kilometer road race and 2½-mile walk to support the Amherst Survival Center Sunday.

The first Cider Donut Run 10K begins at Mill River Recreation Area in North Amherst at 10 a.m. “We are always looking for events that build community and align with the mission of the Survival Center,” said Sarah Barr, vice president of the board for the Survival Center and chair of its development subcommittee.

This marks the first time a fundraising event for the North Amherst institution has been held in the village center, Barr said.

Its other annual events, Trash to Treasures: The Giant Used Furniture Sale, is on the Town Common, and the Empty Bowls dinner is at the Pub restaurant downtown.

“This will be one of the great ways to celebrate life in North Amherst,” Barr said.

Registration begins at 8:30 a.m. with a $25 entry fee, but scholarships are also available. Prizes will be offered for the fastest runners in various age categories and for raising the most money through pledges.

Eric Nazar, the race director, said in a statement that he has created a scenic route that will take runners and walkers through North Amherst and Cushman and pass by Puffer’s Pond. “Our aim is to make this a quintessential New England road race,” Nazar said.

Cold Spring Orchard in Belchertown is providing apples, while Atkins Farms Country Market is offering its cider doughnuts.

Barr said the money raised will go toward the Survival Center’s operating budget. “One of the things I love about doing this work is the incredible generosity of the community,” Barr said.

Barr said having a road race fits a concept of aligning fundraising events for the Survival Center with its mission.

Trash to Treasures is similar to the free store that offer clothes and other supplies to needy families, while the Empty Bowls is reflective of the daily meals provided, she said. The road race is promoting a fit and healthy lifestyle, like some of the free health care offered at the center.

The event will also include posture and blood screenings, and live music by the Expandable Brass Band.

The run comes just weeks before the Survival Center is expected to move into its new building on Sunderland Road.