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Author: Richard Maven

Richard Maven helps run the Econsultancy blog as well as contributing to our Buyer’s Guides and other reports. He’s has several years’ experience in the telecoms/media/ecommerce space, both in the UK and the Middle East.

Launched in beta earlier this year by a team of 20+, mydeco is an affiliate-cum-online media property focused on selling interior design products and hosting a community for home furnishing shoppers.

We caught up with CEO David Kelly to talk about the site’s planned launch of widgets, its focus on driving conversions through 3D room-planning software, and the way it has gone about building its design and development team.

Lenstore.co.ukis a fast-growing etailer of contact lenses that was founded late last year.

The company aims to target consumers who buy their lenses online and go to their opticians for professional care - a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden.

We asked director Mitesh Patel how he is looking to change that, as well as where he sees the brand going.

Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006).

He also co-founded the Information Architecture Institute and UXnet, the User Experience Network, and as an information architecture consultant, has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.

Here, we asked Lou a few questions about site search analytics (SSA) – it’s importance in site design and development, and how it is being used by different types of businesses online.

This week, we speak to Ben Heald, chief executive of Sift Media, about the challenges of B2B online publishing, including the economy, how to monetise international traffic and tackle participation inequality in social media.

We ask him about trends from audiences and advertisers, how the sector is moving forward in terms of best practices, and why his journalists are now paid on a performance basis.