There are various methods of advertising your business. You can choose to use traditional methods or you can also choose to go the digital way by searching on the internet for ‘online marketing for small business‘. Different methods yield different results. The following are some of the methods that can be used for marketing: 1. Listing on Google My Business: It will cost you nothing to list your business on Google My Business or GMB. This will give your brand plenty of visibility and it can be very effective at no cost. 2. Have a business newsletter: Have a newsletter that gives plenty of information about your company. You should also include updates on new products and full details about your location and contacts. This newsletter can be posted on the internet to make it more visible. 3. Approach the media: Media is another way of marketing, though it is a more traditional way. You could contact a journalist of a local daily for the purpose of getting a short feature done about your business in the local dailies. This will give your business good exposure. 4. Get involved in online networking events: It is important to use platforms like LinkedIn which is geared for professionals. This is a good avenue for advertising and giving information about your products. You should also be keen to participate actively in several other networking platforms. 5. Have a blog: Create a blog about your brand. You can have conversations online with your customers about the products on your blog. You should continuously update it with new information about your business and your products. This is also an effective and cost friendly way of marketing. 6. Use social media: Social media platforms like Facebook and Twitter are great places to post details about your...

These days, everything is online. In fact, statistics show that more than 50% of the world’s population has access to the internet. This means that it is the most extensive information platform in the world. And for any forward-thinking business owner, the perfect platform to promote business. Internet Marketing is a – growing industry due to its high affectivity. If you haven’t already ventured into internet marketing for your business, this article might just convince you to do so. Let’s discuss the significant benefits of internet marketing for your business. https://www.internetworldstats.com/stats.htm Massive Reach One of the best advantages of internet marketing is that it allows you to market your product or services on a broader and more global scale. Internet marketing isn’t tied to only one geography. This means you can reach out to a more comprehensive range of potential customers than you are capable of with any other offline marketing strategies. Not only that, the internet is a real-time platform, which means that you can interact with your customers in a more result-oriented fashion. Cost Effective The beauty of internet marketing is that it’s also one of the most cost-effective marketing investments you can have. Online marketing costs significantly less than any other traditional marketing campaigns. This means you don’t have to pay for expensive television or radio advertisements. What’s more? The return on investment is impressive and has long-term effects. Everything is done online and by specially-designed software that is more convenient and reliable. With internet marketing, you wouldn’t need to hire a whole marketing team. Brand Engagement These days, effective marketing means having to find ways to engage your potential customers. In this world of social media, you can now connect with your audience in a more informal and personal way. And internet marketing is perfect for...

Social media has revolutionized the way that we communicate. Businesses, brands, and even NGO’s can take advantage of this media evolution to further the reach of their mission to the general public. An effective social media strategy is not that challenging to plan and execute, all it takes is a bit of research and help from professionals. Effective social media marketing campaigns have the potential to drive your NGO out of obscurity and into the eyes of your target niche. Here are five tips that you can use to create a social media marketing strategy that improves your reach to your audience and converts more people to support your mission. #1 What Are the Hottest Trends? The first step in creating your perfect social media strategy is to analyze your audience. Do a thorough stocktake of your current social accounts, as well as your followers and followings. Once you have sifted out all of the spam accounts, make sure that you are following all of your clients, industry authorities and industry influencers that you are aware of on your social platforms. The next phase of your research should be on what your target niche is saying about relevant issues in your community. Identify posts that create a lot of engagement and comments. These posts will serve as a model that you can use when you create your content. Understanding what inspires, motivates, and excites your target audience is critical in planning your social media strategy, so spend some time reviewing as much content as you can. #2 The Shock Factor Will Get You More Exposure Using the shock factor to increase the impact of your content can have impressive results. However, industry experts warn that using it in your content too often will have a diminishing return of value. If...

Over the past two weeks, three major developments have made it to the global news – the US elections, demonetisation in India and the slimming down of Toblerone chocolate bars! There are experts on every street corner talking about Donald Trump’s antics, the impact of currency notes ban and chocolate shrinkflation. We live in a digital age where every news related to global economy, politics, human rights and entertainment is hashtagged within seconds of it breaking out. This proves how technology-driven media has become an irreplaceable part of the human society. Digital Marketing 101 In the business world, technology is gradually changing the face of marketing too, one digital step at a time. While traditional marketing techniques continue to exist, the evolution and growth of digital marketing is hard to ignore. Advertising and marketing a product or service using print, broadcast, direct letters and telephone as a medium is categorized as traditional marketing. On the other hand, digital marketing incorporates the best of the Internet and technology to come up with creative advertising and marketing strategies for brands. Digital marketing services broadly include, Search Engine Optimization (SEO), Content Marketing, Online Advertising, Influencer marketing, Web and Mobile Development, Social Media Marketing and Optimization, E-Mail Direct Marketing and many other tools. Benefits of Digital Marketing As opposed to traditional marketing, digital and online marketing is less aggressive, more personal and far more effective. In the age of smartphones, virtual assistants and web series, a digital marketing agency knows how to grab a potential customer’s attention; which, currently, has a shorter attention span than a goldfish. It reaches out to a huge chunk of consumers who don’t read newspapers, listen to the radio or watch television in the traditional format. The modern marketing strategies such as SEO, online advertising, and content marketing are...

The Inevitable Importance of Mobile Marketing and Phone Systems for Businesses Today: The number of mobile phone users in the world is not showing any sign of slowing down at all. Recent statistics indicate that the number of cell phone users to have crossed 1.5 billion in 2013. To effectively reach consumers through this very device they prefer to use, marketers have no option but to embrace mobile marketing. Professional marketers know the imminent potential that phone systems have in reaching customers and prospective clients regardless of their geographical location. Customers will in turn respond by giving business to any organization that appeals to them via these portable communication gadgets. How then can mobile marketing boost an enterprise’s competitive edge? Staying Ahead of the Competition: · Mobile marketing ensures that a business stays ahead of its fellow competitors. This is evidently true because this marketing strategy gives a more personalized approach to customers. · Through this powerful strategy, information about new products, services and prospects will always reach potential customers at the comfort of their own offices or living rooms almost immediately they are released. Such customers may respond by dropping by the business’s premises. Making Connections: · Through SMS, E-mail, Facebook and twitter satisfied customers will not be shy to contact a company at any given moment. This of essence since the number of smart phone users has increased tremendously. · Such positive feedback from customers will definitely trigger direct one-on-one communication with customers. The end result is connections with several customers which will ultimately lead to customer loyalty. · Once a reputation with customers is earned it follows from natural observation that these satisfied customers will recommend such a business to other people to join their new found buying venture. This is what every business has a need...