Commenting on the launch of the Yoplait Go-Gurt Sour Patch Kids yogurt range, Tsubasa Tanaka – Business Unit Director of General Mills Yogurt, said: “As a brand, we are always looking for new ways to create more fun for families.

“With this collaboration, we’re bringing together two beloved brands known for their ability to instigate fun – Go-GURT and SOUR PATCH KIDS – to create an incredible snack experience.”

The Go-Gurt Sour Patch Kids yogurt will come in 8 and 16 count cartons in convenient, grab-and-go 56g tubes. General Mills claims that like all Go-GURT flavors, the Yoplait Go-Gurt Sour Patch Kids yogurt contains low fat with and is devoid of high fructose corn syrup. Each tube of the Yoplait Go-Gurt Sour Patch Kids yogurt is to contain 50 calories per serving.