Despite losing its competitive edge to NVIDIA's GeForce GTX 680, for various reasons AMD was rather slow in adjusting prices of its Radeon HD 7900 series SKUs, the HD 7970 and HD 7950. We are now learning that AMD is preparing the first round of price cuts for its flagship graphics card lineup, since the advent of NVIDIA's Kepler architecture. A Kitguru report pits price cuts of Radeon HD 7970 as much as by US $60 (from $549 to "as low as" $489). The price of HD 7950, on the other hand, is expected to go down by as much as US $55 (that's from $449 to $394). There's also a small price cut in store for Radeon HD 7770, which according to the report, could go down by $15.