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Christian Seifert, chairman of business for the DFL and Hanjo... News PhotoAmerican Football - Sport,Business,Chairperson,Christian Seifert,Club Football,Deutsche Fußball Liga,Europe,Football,German Football League,Germany,Hamburg - Germany,Horizontal,New,Sponsorship,SportPhotographer Stuart FranklinCollection: Bongarts 2013 Getty ImagesHAMBURG, GERMANY - JANUARY 14: Christian Seifert, chairman of business for the DFL and Hanjo Schneider, CEO of Hermes europe at the announcement of Hermes as the new DFL premium sponsor on January 14, 2013 in Hamburg, Germany. (Photo by Stuart Franklin/Bongarts/Getty Images)