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Cricket and Bollywood Tuesday joined hands against gender discrimination as Unicef brand ambassadors Irfan Pathan and Priyanka Chopra launched a website to support adolescent girls.

The website - The Cheer-O-Meter comes as an extension of IPL team Delhi Daredevil's "Dare to Care" campaign for adolescent girls.

Championing the cause of reducing discrimination against women, the campaign is meant to promote education and equal opportunities for girls.

"Even today, millions of girls continue to be deprived of their right to education. Early marriage keeps lakhs of girls from completing their studies," said Priyanka Chopra, urging people to join the cause.

Irfan Pathan also appealed to the people and said: "The entire Delhi Daredevils team is appealing to all our supporters to join hands in the fight for providing equal opportunities to adolescent girls."

Speaking on the occasion, Louis Georges Arsenault, Unicef India representative said women are widely seen as a liability, and the mindset needs to be changed.

"Given the traditional mindsets on the issue of the gender, women have lower economic status, less livelihood opportunities and they have little say in their home. They are often seen as a liability," Arsenault said.

"This mindset needs to change making sure girls will not be married before 18, they will be able to complete school, they will be protected from gender based violence," he added.

I feel like this is something that's easy to say but harder to actually enact. It's certainly TRUE, but until we as a society start treating rape as a serious crime (instead of a slap-on-the-wrist misdemeanor that gets you a year in jail, if the woman isn't shamed into silence to begin with) than saying we should focus on telling men DON'T RAPE is an empty gesture that will just provoke laughter.

Very well said. I saw them protesting and it brought a tear to my eye. Fuck the government for trying to shut down the protests without even implementing any of their demands. I hope they do put those assholes to death. I'm usually against the death penalty but when it comes to rapists I just don't believe they should be allowed the privilege of breathing anymore.

Yeah I read that they falsely imprisoned a protestor and accused them of murder. I just feel so bad for the women there, especially the ones who live in areas where they're drastically outnumbered. That's a nightmare.