CORY REYNOLDS | DATE 3/26/2012

Our booth for The Armory Show 2012 featured a special project by Icelandic artist Katrin Sigurdardottir, Iceland's 2013 representative for the Venice Biennale.Scroll down to view Sigurdardottir's interview with ARTBOOK's Alex Galan, and for more information about the project.

Katrin Sigurdardottir's installation focused on the elemental aspect of ARTBOOK's operation, i.e. the books and their distribution. A two-color image based on one of the artist's works was printed on 28" x 40" archival paper, sliced into bands, and then incorporated into the design of each and every book displayed and sold in the ARTBOOK bookstore.

Wrapped around the base of each book, the segmented prints called to mind "bellybands," commonly used in book merchandising. In Sigurdardottir's installation, however, they served to delineate space, turn the books into building blocks and act to create a visual pattern across the booth. The original image was not visible as a whole but was instead fragmented and always rendered incomplete. Visitors to The Armory Show who purchased a book took home with them a piece of the work as an edition.