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After a steady decline in stock prices, investors right now are trying to predict if Lululemon's stock is a buy — or sell.

The athletic apparel company saw its stock steadily slip following its latest investors and analysts meeting on April 17, losing 14 percent of its value. New CEO Laurent Potdevin, former CEO of Toms Shoes, failed to inspire with both either vision for the company or his own commitment to the brand (several investors said he didn't "look the part," implying that he was overweight). According to MarketWatch, during that same time, rival company Athleta, owned by Gap Inc., saw little change in its stock pricing.

The brand recently suffered an additional PR setback when its founder poked fun at women who failed to fit into Lululemon clothing. Following that, the store shocked customers by selling yoga pants that were so sheer they were see-through. That prompted a recall that cost the company $2 billion.

While the blogs lit up with "shame on you Lululemon"-themed pieces, customers haven't shied away from the status-symbol brand. Lululemon reported $521 million in revenue for its fourth quarter late in early April. That's $4 million more than analysts had projected.

But analysts remain uncertain about the brand's success going forward.

And Credit Suisse's Christian Buss said in a research note after the presentation that he and other analysts came away from the meeting with the impression that the company was losing focus.

"This seems inappropriate for a brand that has faced significant product flow, quality and brand communication challenges," he said.

Will the brand be able to ignore investors' current confidence crisis? Despite his lackluster leadership, Potdevin did project that the company will increase sales to men to more than $1 billion in the next few years and has big plans to expand into Asia and Europe.

And the company is still working to woo the ladies. Lululemon is prepping to launch the &Go line of clothing, which is designed for women to wear from the gym to the club (no word on how the attire will address that fresh-from-the-gym smell).

Gina Hall is a Los Angeles-based writer and producer with more than 10 years experience in television, documentary and feature film production. She is a graduate of USC’s School of Cinematic Arts and blogs for the Huffington Post at huffingtonpost.com/gina-hall