Nikon introduce LiveManuals

Nikon
USA has today announce the availablility of online 'LiveManuals' tutorials
for the Coolpix 775 and 995 digital cameras, with more such manuals to
come. Each LiveManual is available from the cameras webpage on the Nikon
USA website. "LiveManuals make learning to use a digital camera a
hands-on experience -- it's like having an expert right there in your
living room, walking you through everything you need to know about your
camera. This is a great tool for consumers to learn about their new camera
and for those who want to see a demonstration of a camera's features before
they go out to make the purchase."

New LiveManuals Online Tutorials Allow Nikon Consumers to More Fully
Interact With Their Favorite Nikon Products

New Feature Makes Learning to Use New Cameras Easy, Fun

MELVILLE, N.Y., Nov. 12 /PRNewswire/ -- Nikon, the world leader in photography,
today introduced LiveManuals to its product information site NikonUSA
(http://www.nikonusa.com),
empowering consumers with the ability to learn even more about how to
use a Nikon digital camera. Designed to function as an interactive online
instruction booklet, each LiveManual offers consumers visual product demonstrations
on how to use the camera, complete with multiple product views, clickable
camera features and a guided tour of the product and its functions. And
because Nikon recognizes that not all consumers learn the functionality
of a digital camera or how to use their digital cameras in the same manner,
the new addition of LiveManuals serves as a great supplement to the traditional
black-and-white instruction book and lets customers experience each camera
and its exclusive features in a hands-on, fullcolor, multimedia environment.

The Nikon Coolpix 995 and the Coolpix 775 are the first cameras on Nikonusa.com
to feature the LiveManuals interactive product simulation.

"LiveManuals are a great addition to the site and truly make mastering
our cameras much easier for our consumers," said Tracy Mack-Jackson,
Manager of Internet Programs at Nikon Inc. "LiveManuals make learning
to use a digital camera a hands-on experience -- it's like having an expert
right there in your living room, walking you through everything you need
to know about your camera. This is a great tool for consumers to learn
about their new camera and for those who want to see a demonstration of
a camera's features before they go out to make the purchase."

LiveManuals make learning to use a Nikon digital camera simple for any
user. The new feature gives Nikon consumers the ability to receive a personalized,
live product demonstration and tutorial as often as necessary, and in
the privacy of their own home, without having to rely merely on the instruction
book that comes with the camera. LiveManuals serve as a valuable resource
whenever a new question arises about a camera or its capabilities.

Each LiveManuals product sample is accompanied by a guided tour that
provides a complete breakdown of each camera and its capabilities, as
well as helpful tips on how to maximize the potential of the camera. The
tour content covers simple topics such as camera introductions and digital
photography basics for new users and continues through more advanced subjects
such as image quality and file size. Consumers control the pace of the
tours and can revisit any segment at any time for clarification.

Nikon will continue to implement new LiveManuals on NikonUSA.com for
future products.