According to Channelnewsasia.com, "US pop star Lionel Richie and musician Kenny G appeared in video clips shown during the concert urging the people of Japan to stay strong."

Like Taiwan's artists, Hong Kong artists specially prepared a theme song "Succumb Not to Sorrow (不要輸給心痛)" to encourage and to cheer on Japan. The theme song was recorded in Japanese and Mandarin, and the Japanese lyrics is inspired and derived from the work by Miyazawa Kenji, a renowned Japanese poet and author of children literature during the Meiji period. The fundraising gala raised approximately 18 million HK dollars (US$2.31 million).