I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and channels. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future. The four trends outlined in the presentation are as follows: The customer purchase journey is evolving. . Multi-channel, omni-channel, cross-channel is a must for retailers. . Industry Marketing Retail

Much like local brick-and-mortar stores need to adapt to compete with off-site retailers, so, too, do businesses need to adapt to the way customers interact with their sites when making a purchase. With that in mind, here are three of the more popular web design trends for next year. Blog Tips Insights design trends web design

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JEFF KORHAN

AUGUST 9, 2011

[Retail, Trends] Are Phone Calls a New Marketing Trend?

Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. In response to my query of their top challenges, here’s what the owners of three respective retail businesses had to say. Is this a trend? That’s what you notice on the surface. Cross-Section of Challenges. Doubtful.

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THE BLAKERY

OCTOBER 15, 2010

[Retail, Trends] Investing in Your External Community or the Future Valuation of Facebook? My Interview with Retail Prophet Doug Stephens

This week I am at Blog World in Las Vegas– in light of the event and the upcoming webinar my company blueKiwi Software will be hosting on social business for retail with speakers Esteban Kolsky, Principal with ThinkJar and customer Laurence Mayer of Corporate Training for Louis Vuitton–I interviewed Doug Stephens, President of Strategy Consultancy Retail Prophet Consulting.

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. We work hard to stay on top of the social trends and we’re grateful to have accumulated such an engaged and loyal fan base.

One of the most comprehensive looks at the coming year is JWT’s Trend Report. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the center of most of the trends – interestingly, in some cases as we embrace it and in others, as we try to escape it. Let’s take a look at the ten trends and how we’re already seeing signs of them in our world. These are trends we can’t ignore.
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This weekend I worked with local retailers from across the United States – many from small communities that do not appear on most maps. Yet, despite the current economic conditions their retail businesses are doing quite well. Awareness Community Marketing Selling Small Business Social Media Success Trends business community content marketing customers expertise hyperlocal hyperlocal marketing retailretailers social media marketing United StatesHyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity.
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It’s a growing trend that the infographic displays below. Therefore retailers beware of the rise of mobile shopping. Featured Mobile infographics iPhone mobile phones mobile shopping retailretailersretails shopping smartphone smartphones storesI often find myself comparing prices on ebay, amazon and even craigslist to see if I can find a product (often a gadget) cheaper. via Momads Do you check the prices of products on your mobile phone while shopping to see if you can find it less expensive online?
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Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. These are just a few of the top online marketing trends for the second half of 2013. 'Guest post by Alice Jenkins of How2become. Social media will remain important. Mobile marketing will continue to grow.
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Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back?
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