The Lib Dem website has a clear message. The Tory website is cold and uninviting.

You may not think this matters. Even the Lib Dem effort is hardly BarackObama.com. Few people visit conservatives.com but we should be aiming to change that, not accept it. A party machine that was at the top of its game wouldn't have such a rubbish website. An attractive, dynamic web presence - aiming constantly at gathering email addresses - should be one of the party's campaigning priorities. Conservatives.com isn't just disappointing today. It's disappointing nearly every day.