Who is your ideal customer?

Knowing the answer to this question will save you tonnes of stress and financial loss.

A customer is someone who has a need or a job that they need done. This is someone who is actively looking for a solution or has a solution that is makeshift or that could do with a facelift and you have that facelift.

In order to know who your customer is you have to do some shortlisting. You have to attract as many potential individuals or enterprises, learn about their problem or the job they need done, educate them about what you are offering and how it meets their needs, find out how many of the ones in that crowd are interested in your offering and then endeavor to close on those sales.

This is an iterative process that you have to do over and over with as many customer segments and potential customer groups.

Example:

Here’s an ideal customer description for a website design business I am part of.

“My ideal client is a new small business owner. His budget is small but acceptable and he understands the value of having an online presence through a website, though he may not have the skills or time to work on it himself. He also invests in basic automation of their business as well as a social media page. He visits websites owned by other entrepreneurs or talks about getting a good website developer (which is how he found my company). He values building a win-win relationship with Authentic and also prefers having staggered costs. He finds our prices a little high, but knows that the investment is worthwhile.”

ACTIVITY 1

In relation to your business idea, carry out the activity below as a way to define your ideal customer.

Latest Posts

Introduction Kenyans are known as some of the most innovative people i…

About Me

Denis Karema is a husband, father, entrepreneur and consultant with experience in business development, innovation management and strategy.
He is an innovator who has developed various award winning technology innovations. He is a gifted communicator, motivational speaker and an academia fellow.
The articles on this blog are mainly reflections based on my own personal entrepreneurial walk and other life experiences.