Video Marketing Best Practices: Instagram

Instagram is an extremely visual platform, especially compared to Twitter, or even Facebook. So you’re going to have to do a few things differently when creating video content.

Talking heads and interviews are probably not the best fit for this platform, because most video content on Instagram is watched without sound. Consider strong visuals with big captions as part of your video. Once you’ve created your Instagram-specific content, there’s a few best practices for posting:

Pick an awesome thumbnail to grab attention. You can also do a lot more hashtagging than you can get away with on Facebook or Twitter. Go nuts with hashtags and location tags to help your audience find you.

Include a link to your website in your bio, and use this as your call to action. Links in the text of a post aren’t clickable, but you might still be able to use the copy to drive text to your website.

Finally, experiment. Try different styles of video and CTAs to find out what works best for your brand, and your audience.

Here’s the social media cut of this video that we shared on Facebook and Twitter:

And here’s the cut we shared on Instagram!

Notice the differences?

Are you customizing your content for social media platforms? Let us know if you have any questions – we’d love to know what’s working best for you!