Social Media
Fundamentals
The New Roleof the Customer
The New Roleof the Customer
The Social Web visibly connects your business or organization and its
stakeholderscustomers,suppliers and influencers, each of whom
havedefined new roles for themselves very

THE SOCIAL
BUSINESS
ECOSYSTEM
Chapter IV
THE SOCIAL BUSINESS
ECOSYSTEM
This chapter concludes Part I and the introduction to social technology
applied to business: it pulls together the elements of the social business
ecosystemprofiles, applications, comm

Social Media
Fundamentals
Social Media and Customer Engagement
The Social Feedback Cycle
Open Access to Information
Social Business: The Logical
Extension
Ideas for product or service innovation
Early warning of problems or opportunities
Awareness aids (t

Social
Technology and
Business
Decisions
CHAPTER 5
The real business challenge with the Social Web isnt social media itself, but rather its relationship
to the business or organizational processes that create the experiences that are talked about in
the f

Elvira Natalie
Brand Anthropology
Beauty blogger selfies as authenticating practices
1.1 Selfies as image and practice
Selfie has emerged as a new and particular kind of visual image. Selfies have become a specific
genre, in part because of the range of p

Elvira Natali
0132141003
Brand Anthropology:
Cultural Paradoxes Reflected in Brand Meaning:
McDonald's in Shanghai, China
1. Brand
1.1 Definition of Brand According to Levy
Brands are powerful symbols that reflect not only the image with which manufacture

Elvira Natali
0132141003
Brand Anthropology:
Operationalising brand heritage and cultural heritage
As businesses currently face the challenge of keeping up with rapid change in areas such as technology,
the brand has become one of the few resources to pro