Though younger millennials have embraced digital and mobile for most aspects of their
lives, they are among the least frequent online buyers, according to May 2015 research, and appear more in line with the oldest respondents than their older millennial and Gen X counterparts.

Though younger millennials have embraced digital and mobile for most aspects of their lives, they are among the least frequent online buyers, according to May
2015 research, and appear more in line with the oldest respondents than their older millennial and Gen X counterparts.
Full Article

You're swimming in marketing data—but what should you track, measure and analyze? Marketing reports that compare results across all
channels and tools—and show how marketing activities drive business impact—requires a whole new set of metrics and KPIs.
Download: The Integrated Marketing Analytics Guidebook

It seems Americans don't mind booking accommodations and airfare on small screens.
In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer's latest estimates of digital and travel research and booking.
Full Article

More than 1.4 billion consumers worldwide are expected to use a mobile messaging app this year.
In 2018, that number will reach 2 billion, according to estimates from eMarketer's first global report on the apps' reach.
Full Article

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