Let’s Get Digital: 9th October

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Facebook Likes Now Hidden

Facebook has followed in the footsteps of its partner, Instagram, and hidden Likes from view.

This decision was made due to the overwhelming evidence claiming social media negatively impacts mental health.

In particular, how many Likes a user gets can significantly impact their feeling of validity.

“We recently surveyed our network of influencers following Instagram hiding Likes and found 81% indicated that there is a direct link between the number of Likes and levels of anxiety,” CEO and co-founder of Hypetap, Detch Singh, told Marketing Mag.

With the platform focusing on a more comment driven metric in an attempt to establish a greater sense of community, marketers have been debating about how this could impact advertising.

While not all are in agreeance on their opinions, the overall consensus is that this could be an extremely positive move, particularly for people just beginning their marketing journey.

Coca-Cola Ventures from Fizz to Fashion

In an attempt to tap into the environmentally-conscious buyer, Coca-Cola has teamed up with the label Diesel to release ‘Diesel x Coca-Cola: The (Re)Collection’.

The range has a strong focus on recycling and the recycled, with each piece created using recycled plastic bottles and cotton.

This comes as one of Coca-Cola’s first attempts to move towards purpose-driven marketing, targeting consumers who care about certain societal, or in this case, environmental issues.

Also tapping into exclusivity culture, the collection is currently only available on a hidden shopping page on Diesel.com, accessible once consumers find and scan any recycling logo on hand.

The line will officially be debuting in bricks-and-mortar at a Galeries Lafayette event during Paris Fashion Week, preceding a global roll out in major cities such as London, Berlin and New York. Read More @Marketing Dive

Instagram Enables New ‘Restrict’ Option

Instagram has added a new ‘Restrict’ option to its platform in another great effort to make its platform a more positive and welcoming environment.

With the successful removal of Like counts in July, the platform has been trying to think of other ways to reduce the level of anxiety, criticism and cyberbullying experienced on their app.

The latest addition is giving users the ability to restrict other users’ access to their profile.

“You can restrict someone by swiping left on a comment, through the Privacy tab in Settings, or directly on the profile of the account you intend to restrict,” Instagram explains. “Once Restrict is enabled, comments on your posts from a person you have restricted will only be visible to that person. You can choose to view their comment by tapping “See Comment;” approve the comment so everyone can see it; delete it; or ignore it. You won’t receive any notifications for comments from a restricted account.”

Instagram claims that this is a step forward towards a more community-based platform, empowering users to stand up to bullying. Read More @Social Media Today

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