Radio: Birthday Party

The major U.S. corporations are developing a new and expensive habit:
when they feel the need for big-scale celebration, they buy up all the
TV time in sight. Last year, on its 50th anniversary, the Ford Motor
Co. took over NBC and CBS for a two-hour extravaganza starring Ethel
Merman and Mary Martin. This week, General Foods celebrated its 25th
anniversary by spending $250,000 to capture all four TV networks for a
90-minute show. Another $500,000 went into a glittering array of stars
who tackled the job of re-creating the "great...