ROBfm is named after KZIA, Inc’s. CEO, Rob Norton. A standout amongst the most regularly heard things Rob says while talking about the new station is “I didn’t name the thing!” The staff of KZIA had conceptualized many potential names for it, yet none finished every one of the tests, as accessible URL and no radio clashes. Inevitably, the staff pushed back, saying that the station as of now had a name. Inside, it has been “Victimize’s Record Collection” for quite a long time. That was abbreviated to simply “Burglarize”, a well disposed radio person and radio station.