He joined SIEMENS Corporate Technology, the company’s coroporate research department, responsible for defining and driving a Future Internet strategy in 2008. He then joined SAP AG, working at the SAP Research Labs Zurich, Switzerland first as senior researcher and later as technical director. In mid 2009 he was appointed chief Future Internet strategist. He held this position until start of 2012, when he joined the Zurich University of Applied Sciences.