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The Valentine (blood) Experiment

Only 2% of Danish men love Valentineâ€™s Day. Danish agency RBLM is testing the blood of men to see if they can change that. Does it actually make you happier and more energized when you think about love? Was it possible to convert some of the nonbelievers into actually enjoying being romantic toward their loved one in a Valentine experiment?

I believe this is an awesome way to rethink the old tradition playing on the fact that we here in Scandinavia have imported it thus many men don’t feel strongly about it. But maybe we should. Furthermore the execution is stellar.