If this thread has demonstrated anything, it's that people really don't understand how advertising works.

Reading off a glorified spec sheet gets you nowhere, a good advert is catchy, I.e. the more viral it is the bigger the impact.

The fact you're all here talking about it is proof positive the advert was successful. Even the people whining about how it attacks competitors when it's actually only attacking fanboyism - you're all just SEO fodder.

Its a really funny ad but like others have said, they should spend more time showing me what a windows phone can do..Instead of ragging on the competition, they should show me why they are better.

I don't have any problems with ragging on the competition myself. I consider the old Apple ads the best in this regard. They poked fun at Windows' shortcomings while saying subtly "we don't have this problem."

Actually, a lot of advertising is about subliminal messages as well as catchy tunes, sounds to get it noticed. Anyone else notice that the sound of the NFC contact is first a "bing" noise then immediately the woman says "search".

Eh, I thought it was amusing enough. I think a lot of you don't really understand marketing and the demographics involved. If they ran a commercial on this site, then yes, they should compare and use specs, etc. However, the general public doesn't have a CLUE what any of those stats mean and don't care about the subtle differences that make one camera better than another or anything like that. They just want what makes them look cool to their friends. When their friends pull out a year old phone, they want to say "Oh yeah, look what I have!". Marketing to us is entirely different than marketing to the general public, and we already know where to get our specs and comparisons. They are marketing to exactly who they want to market to, and exactly how they want to market it. Same as the Samsung commercials and the Apple commercials.

In this commercial they are hoping to convince people who are tired of hearing Apple this or Samsung that that their WP platform is a good alternative to the nerd fights. They want to appeal to the people who don't care that they have almost no market share because they think it's an alternative to the norms. All they want you to do is ask about it in the store and hope the rep will show it off to you.