Latest Articles By Kartikey Bhargava

It's never been more important for restaurants to embrace new technology. Of course, there’s greater competition in today’s fast paced, modern world and we all need to get our message across quickly and constantly strive to improve performance.

Some businesses say increases have reduced the number of people that they can employ, pushing them inevitably towards new technology to protect that all-important bottom line. Nowhere has the argument over the minimum wage been as hotly contested as in America where it’s recently bubbled to the top of the business agenda.

It’s easier than ever before to start a business. While a decade ago you needed a good deal of starting capital and a pretty strong idea to convince the bank to loan you some money, nowadays all you need is a laptop and the semblance of a decent idea. If you’re planning on becoming the next Mark Zuckerberg or Richard Branson, however, prepare yourself for a shock.

The idea of the big ad campaign and its hold on the consciousness of the consumer has given way to more nuanced approaches. These have more to do with understanding cognitive intelligence and delivering solutions using artificial intelligence than broad brand concepts.

It’s not how you use a particular tool such as Instagram or Facebook. It’s how you use that tool within your overall strategy and size is largely irrelevant. Your strategy should be based on the deep and influential knowledge of everything your business is and who it is competing with.

There are a host of opportunities available through new tech that can boost engagement between customers and providers and the future will see this being used to ever greater degrees for the benefit of both parties.

The major side effect of disruptive technology such as smartphones and tablets is that it has made us more connected. The knock on effect of this development has been that we are more engaged than ever before – not only when it comes to our friends and family but people across the country, even halfway across the world.