We use cookies in order to save your preferences so we can provide a feature-rich,
personalized website experience. We also use functionality from third-party vendors who may
add additional cookies of their own (e.g. Analytics, Maps, Chat, etc). Read more about
cookies in our Privacy Policy
and Terms of
Service.
If you do not accept our use of Cookies, please do not use the website.

Blog Archives: January 2006 — December 2006

Trapani brings Iwanaga into The Sereno Group
By Shannon Burkey
Ying and yang is how Chris Trapani and Ryan Iwanaga describe themselves--two complementary opposites.
And it is their differences they hope will make them successful as they start on a new venture in life.
"Over the years, there is a familiarity with our history. No doubt, when you know where someone comes from, you know their parents and what they are about, there is an understanding there," Trapani said. "I may be looking at something one way and bounce it off him, and ...

Local real estate experts have been predicting a cooling market, but that doesn't seem to worry Chris Trapani, who recently opened Sereno Group, a Los Gatos-based real estate company that is targeting only upscale neighborhoods, including Almaden Valley, Los Gatos, Saratoga and Monte Sereno.
The former regional president of Coldwell Banker said he plans to capture the market with his local roots, personal experience and by assembling an all-star team. Sereno has attracted some of the top real estate agents in the area, including Almaden ...

All-star team works out of Los Gatos office ALMADEN WEEKLY TIMES July 21, 2006 By Carol Rosen Staff Writer
If you’re wondering where your favorite realtor went, there’s a new office in town, staffed with top sellers from the South Bay.
Nearly 40 realtors have joined the new Sereno Group, most of them coming from Coldwell Banker and selling into Almaden, Willow Glen, Los Gatos, Saratoga, Campbell and areas up the Peninsula. All have experience selling higher-end homes and many are in the top 15 percent of sellers.
The Sereno Group is ...

The regional president of Coldwell Banker, the valley's largest real estate brokerage with about 1,400 agents, has quit to start a brokerage that will focus on some of Silicon Valley's toniest neighborhoods. Chris Trapani, 39, resigned Thursday as president of Coldwell Banker Silicon Valley, a post he had held since June 2004. His replacement is Joe Brown, a 26-year veteran of the local market who has managed two Coldwell Banker offices in San Jose since 2002.
''My goal is to build more of an exclusive, boutique kind of niche firm . . . to ...

Sereno Group formed by former Coldwell Banker CEO
The Silicon Valley/San Jose Business Journal reports that Chris Trapani, the CEO of Coldwell Banker Silicon Valley until last April, intends to open his first office by July 13. The new firm, called the Sereno Group, will occupy the old Alain Pinel offices at 214 Los Gatos-Saratoga Road.
Trapani reports that he has hired thirty agents, including local superstars Lucy Wedemeyer, Carol Jeans and Steve and Christine Perry, and the top-selling Ducky Grabill.
"We're pretty fortunate to start ...

Sereno Group Real Estate, a new progessive and tech savvy company, announces the opening of its flagship office in Los Gatos, CA. Sereno Group was able to attract the top agents in Los Gatos, an upscale, high-end market, representing over $500 million dollars in sales volume, placing this new company in the top five brokerages in Santa Clara County.
LOS GATOS, CA, Jul 6, 2006 - /FLIERWIRE/-- On its opening day, Sereno Group Real Estate announces it has hired 35 of the most productive agents and managers in Santa Clara County. Based upon ...

Sharon Simonson
Chris Trapani, the former president of Coldwell Banker Silicon Valley who quit his high­profile job in April, says he has hired 30 agents for his new company and intends to open his first office in Los Gatos within the next 10 days.
The new firm, called the Sereno Group, will locate its founding office in the same 5,500 square feet that also served as an original office for Alain Pinel Realtors, Trapani says. The address is 214 Los Gatos­Saratoga Road.
Alain Pinel, founded by entrepreneur Paul Hulme about 15 years ago, ...

SERENO GROUP'S FOCUS TO BE UPSCALE AREAS
SUE MCALLISTER, Mercury News
The former head of Silicon Valley's largest real estate brokerage announced Thursday that he will open a new realty firm next week that will focus on some of the valley's priciest neighborhoods, including Los Gatos, Monte Sereno and Almaden Valley.
Chris Trapani, who resigned in April as regional president of Coldwell Banker, said the new firm is called Sereno Group. It will open for business by next Friday with more than 30 real estate agents, all of whom used to ...

Chris Trapani, president of Coldwell Banker Silicon Valley, said on April 7 he has resigned his post as the top­ranking regional executive for the national brokerage overseeing 17 offices and 1,400 agents in the South Bay.
The 39­year­old real estate veteran, who has been selling Silicon Valley homes since 1990, says he intends to start a company of his own and hopes to open his doors within the next 60 days.
Coldwell Banker manager Joe Brown has been named to replace Mr. Trapani. Brown has been the managing broker of two Coldwell Banker ...