You’re Going to Crave These Holiday Lip Balm Flavors More Than Your PSL

’Tis the season.

Now that Starbucks holiday cups are officially here, it’s time for "seasonal flavors" to mean more than just pumpkin spice. We're expecting gingerbread or peppermint-flavored everything to hit the market any day now. In fact, one cosmetics company is taking it to the next level with their holiday product.

Crazy Rumors, a vegan lip balm company based in Georgia, has a selection of 45 flavors, and five of them are strictly dedicated to the holidays. They’re not just your average flavors either; this brand won’t be releasing any pumpkin balms to soothe your lips (we, too, are kind of suffering from pumpkin overload right now, so it’s all good). According to AdWeek, Crazy Rumors is taking a different approach to your holiday festivities and instead will release flavors like hot cocoa and cinnamon bun.

AdWeek also spoke to the couple who founded the brand for details on their holiday collection. Edie Himmel, who founded Crazy Rumors with her husband revealed, “We’re going to be releasing our gingerbread flavor right after Halloween, and it’ll be in stores until the end of the holidays.” They key to their success is receiving suggestions for new flavors from their own customers. Himmel told AdWeek, “We get suggestions via Facebook. We pick and choose, and narrow down which flavors seem to resonate.” With flavors so deliciously appetizing and chapped-lip season upon us, feel free to indulge as often as you want…minus the sugar crash.