Just like the previous endorsers which include Bb. Pilipinas Supranational 2014 Yvethe Marie Santiago, Bb. Pilipinas 2014 Bianca Guidotti, and Miss Universe Philippines 2014 Mary Jean Lastimosa, the Binibinis will take part in Dairy Queen's "Fun Everydairy" campaign which features Dairy Queen' high quality product as a fun dessert with a a wide variety of treats that can be enjoyed every day. The campaign will continue to feature the queens behind their sashes and crowns and participate in Dairy Queen's series of activities that aim to give back to the community.