Lawyers often mistake forceful advocacy with belittling the other side’s case, exaggerating their own case, and berating opposing counsel. Not only are these and similar tactics professionally irresponsible, they also annoy judges.

In Writing Techniques for Winning Cases, Gary Kinder emphasizes the importance of ethics in writing a persuasive brief and shows lawyers how to make judges want to decide for them, how to shape a case for impact, how to get the judge’s attention, how to present a case quickly and cleanly, how to capture a judge’s imagination, and how to create arguments no opponent can deny.