And most of all, he should be bringing the country together rather than dividing it through class warfare.

When Al Gore faced a close presidential race in 2000, he abandoned running on peace and prosperity in favor of the people vs. the powerful, only to see his lead evaporate. When John Kerry was facing a tough race in 2004, he spent the last few months after the convention tacking to the left on the Iraq war and other issues to stimulate the base, only to fall even farther behind.

But when Bill Clinton was facing the fight of his political life in his 1996 re-election, he got rid of all the class warfare language used by traditional Democrats, got behind welfare reform and the balanced budget, and supported a strong, activist government that spent and taxed less rather than more. As a result, Clinton trounced the Republican nominee and was the first Democrat to serve a full eight years since Roosevelt. And the country got behind the president.

About Microtrends

"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both." -- The New York Times

"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times