MARK CUBAN: 'Pokémon Go' is 'a winner' — and here’s what Nintendo has to do 'if they want it to stay as hot as it is'

Mark Cuban. "Shark Tank"/ABC Mark Cuban said Monday that Nintendo "has a winner" with "Pokémon Go," but added that the game's producer, Niantic Inc., which Nintendo has invested in, would "have to keep refreshing if they want it to stay as hot as it is."

"It's fun," Cuban told Business Insider in an email. "Parents will love it because it gets their kids walking and moving in order to play."

The brash billionaire and host of ABC's "Shark Tank" said "Pokémon Go" would also need a feature that would turn off the program while riding in a car because "that's cheating."