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“Fusion marketing” integrates years of traditional marketing, newer digital marketing tools and social media into one seamless tool set that will accomplish every objective you set.

Award-winning inventor, entrepreneur and author Lon Safko examines this new concept of “interconnecting” your traditional and digital tools. You will look at your marketing efforts in a completely new way. With fusion marketing, you will see exponential results without spending a dime more. It truly is the next generation of marketing.

About the Presenter(s)

Lon is the bestselling author of "The Social Media Bible" which hit #1 on Amazon, and "The Fusion Marketing Bible", which hit #3 on Amazon, an acclaimed international keynote speaker and trainer, and the star of the PBS Television Special "Social Media & You... Communicating In A Digital World." He has 18 inventions and more than 30,000 of his personal records at the Smithsonian Institution.

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.