Sony Ericsson announces the XPERIA X10

And yet another manufacturer has officially entered the Android game as Sony Ericsson has formally announced the XPERIA X10. Powered by a 1GHz Snapdragon processor and running on Android 1.6 “Donut”, the X10 boasts a 4″ WVGA capacitive touchscreen display, an 8.1 megapixel camera, Wi-Fi, GPS and two flavors of UMTS/HSPA — one of which supports T-Mobile, the other, AT&T — in addition to quad-band GSM/GPRS/EDGE. Regrettably there is only 1GB of built in memory, although an 8GB microSD card ships in the box. In terms of UI customization, the X10 comes with the UI overlay UX called Rachael (user experience) which extends into two premier apps: Mediascape — the media player which we’ve already seentwice — and Timescape, which more or less is SE’s answer to a MOTOBLUR type skin. Pricing and countries of availability has yet to be announced, but the XPERIA X10 will be available in Q1 2010 in Sensuous Black and Lustre White (yes, we LOL’d, too). Hit the jump for a promo video and a press release.

03 November 2009

Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment

XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010

New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet

London – November 3 2009 – Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape™, the XPERIA™X10lets consumers organise everything in their phone in an intuitive way:

Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go

Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view

Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA™ X10, users can download any application that they want direct from a wide variety of stores including PlayNow™ and the Android Market™, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio – MW600. Featuring advanced Bluetooth™ technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.

This device is looking tight. Cannot wait till its out. Still really want to know what the price tag on this beauty is.

http://www.favbrowser.com Vygantas

Wish this would have WinMo…

StevenGlansburg

This phone would rock, but it will come out 6 months to a year from now, thus being outdated once you can finally get one. It will be just like the X1, which you couldn’t find with search warrant.

mush10

Not to mention the US unlocked version will probably run over a grand

NASA

Wow, the first time stephan glansburg made a decent non crap comment.

ucfgrad93

Agreed, this is way too long of a wait. Also, why is it only coming with Donut and not Eclair? Doesn’t seem like a good decision to me.

http://galacticempire.com vader

idk about this one, i hope other people like it becuase sony-ericsson makes quality phones

Handler

It’s nice to see they have a version that will work with AT&T 3G.

jeff

you said “And yet another manufacturer has officially entered the Android game as Sony Ericsson has formally announced the XPERIA X10. Powered by a 1GHz Snapdragon processor and running on Android 1.6 “Cupcake”, the X10 boasts a 4″ WVGA capacitive touchscreen display”

android 1.6 is donut, 1.5 is cupcake… which doesn’t matter anyways because this thing better ship with eclair

Zapote21

Geee… Only 12 hrs behind everyone else in posting this…LOL

grrr

Rachael!

Mr. Anderson

so bottom line, is this better, worse, or about the same as the Droid? I’m leaning towards the Droid now, but I think Big Red may have something better coming out soon. Passion anyone?

jeff

pretty much a tie IMO

droid ships with 16 GB of storage, this one only 8

X10 has a faster processor but until people get to test it out you can’t say which device runs faster (droid has 3 processors, GPU, CPU and an ISP)
droid has a keyboard with mixed reviews, X10 has no keyboard
both have the same resolution of 854 x 480 but X10 is .3″ larger
droid’s on the verizon network for $200… who knows what the X10 will cost and if it’ll even be available in the US any time soon

besides that they look about the same and it just comes down to preference.

jeff

i guess i forgot to mention that X10 has a customized UI obviously, but again that’s a matter of preference… personally I prefer straight up vanilla flavored android. it’s weird that the article says it comes with android 1.6 when it seems like all android phones by next year should be running android 2.0…

Mr. Anderson

Zapote21 is a troooolllllll

http://www.comediananthonythomas.com Mr. Thomas

will definitely be ditching my Blackberry for this!!

Donnie Gohmann

Looking at Sony’s past it will be released first as an “i” version and quietly later as an “a” version. The retail on this thing will be ridiculous. I remember when the X1i and X1a finally came out (which are both junk) they were over $1000. Waaaay to much for the junk SE has been pumping out these days.

BM

AT&T 3G is on 850 and 1900, which this device does not support. So, this device will not be going to AT&T. Get it right BGR.

rctennis

The press release from Sony Ericsson is to blame. On one slide, it says the X10a supports UMTS 800/850/1900/2100, but on another it says only 800/1900/2100.

Wait, the UMTS HSPA version that works on AT&T says 800/1900/2100 .. No 850? That SUCKS! That might mean its not for AT&T?

JB

Over priced junk… No one cares about SONY phones, that’s why zero NA carriers offer any above mid grade at best. No sub price, no dice…

Jones

Looks cool.. but I have a bad feeling about it. I think all the eye candy in the UI has potential to make it buggy, laggy and power hungry. Also, such high customization will probably always make OS updates lag behind Android releases while SE takes time to update their UI layer.
I love the looks.. but, I’d prefer more of the CPU be used for productive tasks, lower power consumption and the ability to get Android updates as soon as they are available.
It looks hot, but I choose function over fashion.

umaluver

This wont be subsidized by any US carriers when it comes out in 6 months.