A strategy for new business

Keystone

We used Keystone’s environmental purpose to build awareness amongst Keystone’s target audience and to win more business. We developed a new business strategy, brand identity and all marketing collateral. Keystone now has a brand that they can be proud of and confident with going forward.

“We really embraced the inclusive employee workshops which allowed our values and vocabulary to truly reflect the people that make up our business. The new visual identity was universally favoured by the Keystone team and the fresh engaging branding has instilled pride and confidence in our staff. We feel that the work will benefit Keystone in communicating who we are and will underpin our marketing strategy in a competitive market.” Sharon Bracken, Director, Keystone Environmental