Tumblr To Ban Adult Content

Los Angeles, CA (Variety) — Tumblr, the social blogging service owned by Verizon's Oath, is getting ready to ban all adult content: Nudity and other X-rated content won't be allowed on the service starting later this month, Tumblr said in a support note Monday.

“Starting Dec 17, adult content will not be allowed on Tumblr, regardless of how old you are,” the note reads. “Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.”

Tumblr CEO Jeff D’Onofrio painted the ban as a move towards a “better, more positive Tumblr” in a blog post Monday. “We spent considerable time weighing the pros and cons of expression in the community that includes adult content,” he wrote. “In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.”

Tumblr said that it would make exceptions for photos of exposed female breasts in the context of breastfeeding, childbirth and other health-related subjects. Users will also be able to continue to post any newsworthy content and art involving nudity, as well as written erotica. The latter, … — Janko Roettgers/@Variety