Michelle Phan

In a few short years, Michelle was catapulted from YouTube sensation to a budding beauty entrepreneur. As a makeup artist, she gained a cult following through her in-depth tutorials. Now, she has expanded her brand to include a partnership with L'Oréal that includes her own color cosmetics collection. Michelle represents a generation of young beauty stars who have risen through the ranks of social media and YouTube to prove that the average girl has beauty smarts to spare.