The way we consume and pay for media has changed so rapidly in the last decade, and gaming is no different.

That '£40 on day one' price tag has been creeping up, and with the additions of DLC, season passes and the dreaded micro-transactions, it feels like publishers are trying to wring every penny out of us (it's easily forgotten the cartridge-based games used to cost a fair bit more than £40, but that's for another day).

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But now it looks like Microsoft are changing the game up with their Xbox Game Pass subscription service, which launched in 2017 and is about to get a whole lot better.

The tech giant announced today that every new first-party Xbox One game will be added to the service on the same day it is available for purchase elsewhere.

If you didn't know already, the Game Pass costs £7.99 a month and allows you to download and play Xbox One and 360 games from a huge library, for the length of your subscription.

There are already plenty of big name games on the service, but being able to play exclusive titles like Rare's Sea of Thieves, Crackdown 3 and even the next Halo on day one without having to pay more than a subscription fee? That's pretty major.

That means you could technically get one of these new games on its release date, be done with it within the month and cancel your subscription, saving yourself over 30 quid.

Obviously, Microsoft are hoping to keep people subscribed once they've signed up, which is why their games often feature online modes to keep you playing for months and years on end; plus online games equal Xbox Live Gold subscription, and the aforementioned season passes and DLC etc.

Still, if you're someone who likes to buy a lot of games, and/or already subscribes to Xbox Game Pass, this could save you a fair bit of money.

As for the gaming industry in general, we are very interested to see the effects this has down the line.