"Over half of PC users worldwide have admitted to using pirate software last year, according to a study by the trade group Business Software Alliance. BSA's ninth annual Global Software Piracy Study has shown a sharp increase in software piracy, especially among emerging economies. In the UK, more than one in four programs users installed in 2011 were unlicensed." If people decide en masse not to adhere to a law, said law is worth about as much as the paper it's written on. Laws become functional not because of the Queen's signature, but because the people decide to adhere to it. It's becoming ever clearer that as far as digital goods go, the law is not functional - for better or worse.

I wouldn't call it war, they are not trying to get rid of customers or create all this DRM hassle to annoy users.

To me it does seem they don't really care about their product. Perhaps the creators do, but not the other departments. For example if you make a great movie you want you audience to enjoy it. Other people put these warnings in front of the movie, trailers of other movies. It's annoying enough if you just want to watch the movie, but even worse if you quickly want to jump to a scene to look something up or show it to someone. Or perhaps worst of all the inability to transfer the media to another device.

It either ruins the experience or it at least makes it less enjoyable than it should have been.

If you download a movie you can watch it on any media without all the added annoyance.