The article focuses to modify the current scenario, which is hampering the growth of engineering industries by perishing them to a large extent. So inorder to survive and maintain market leadership there is a need to maintain the quality of the products that are comparable to global standards. So there is a need to strive hard to widening market horizons and make forays into untapped and potential export markets. Finally the goal of the article is to have a vision of achieving global recognition. The vision is to build a strong technological foundation to become market leaders.

Article Description

Since the mid of last decade, the catchwords emanating from the lips of most of the industrial tycoons are recession and crisis. This heat wave has hit everyone across the country testing the mental toughness of the industrial giants. Further, the liberalisation of Indian economy, to the global market, declared the war of competition. The Darwins theory has shown its dominance in support with quality, cost, delivery and reliability. When everything seems lost, the industries have forgotten the fact that, the future still remains. The reduction in the import duties has made the imported engineering goods cost effective as compared to indigenous items. This has resulted in perish of lot of engineering industries in our country amid only a few industries prospering at their all time best. Today, industries and engineering sectors are compelled to cost-cutting work, increase productivity and improve efficiency in manufacturing etc, for their survival. There is a strong need to change perhaps change for better. In order to survive and to maintain market leadership, we need to maintain quality of the products that are comparable to global standards. There goes a saying, Once the price is forgotten, quality is remembered for a long time. Thus the quality product manufacturing at the reduced cost, needs a stable manufacturing process that is devoid of both internal and external quality failures such as rework-scrap and product recall or simply say the capability of doing right the first time and every time. There is a greater need to automate the process, mechanism and systems in order to achieve repeated quality standards at all levels of the industry. The need of today is to strive hard to widen ones marketing horizon and make forays into untapped and potential export markets. We should firmly believe that we should export as a matter of strategy, and head towards getting orders to cater volume requirements. The export has got two different advantages. One is that, it enhances our quality of the products, optimises the product design, instinct quality in every act. Secondly, it opens the gate by inhibiting our shyness thus, enabling us to enter the different horizons of the global market.

Vision exercise becomes a very key issue in the days to come. The CEOs of organisation have to foresee the future in advance. We need to restructure the resources of the organisation but not the downsizing. The vision should be towards bringing ones identity at the global recognition. Whether it is a startup or an old organisation, a leader has to create a vision - something for the people to associate with goals to achieve. This can be addressed only with a focus on technological revolution - manufacturing innovation and cost effective solution. The only way to be global is to set goals for yourself and keep exceeding them continuously. We need to have a feeling of fulfillment, but dont be content with your success. "A vision widely owned is a vision widely achieved."

Building blocks of success
Today, the need of the hour is a team of inspired and totally dedicated professionals led by experienced technocrats and leaders aspiring to become global players. The vision should be to build a strong technological foundation to become market leaders. A leader should be a dealer of dreams. The road to success is not a straight line. It is a curve with lot of loops and humps. Irrespective of any type of industry you belong, to taste success, you need to have passion for your business and value addition to your product. If we package the right ingredients in our product, we can always sell in any part of the world. This needs a hard work and a firm belief within yourself that you can do it. Success comes before work only in dictionary. To realise success, industries need discipline, dedication, sacrifice and work culture. You can copy a technology, but it is difficult to copy ones work culture. A people driven organisation with a strong urge to excel is the order of the day. The people are to be trained to adapt to the fast changing environment, manage the competition and also to meet the challenges of the competitive world. It is a fact that, highly inspired people with high aspiration will innovate, leverage resources, reset boundaries, diversify around core competence and build new organisation capabilities to meet the challenges of global change and stability in 21st century. The strength of industries should be its people, their work culture, their dedication quality in every walk of life, open mindedness, flexibility, mental strength, confidence, urge to excel, EQ, SQ and KQ (emotional quotient, spiritual quotient and knowledge quotient). The tree is as strong as its roots and ingredients around the same. The success tree in any industry should be with a grown strong foundation of inspiration, aspiration, perspiration, introspection and emancipation.

We should motivate people to work with hand, brain and heart to get better results. The industries should work with total commitment to serve customers and society with high-tech products at low cost and at shortest delivery period, thus helping customers to immediately respond to the quicker demand in the national and international market. Thus, our goal should be to develop new technology products to assist our customers in responding to the market needs of quality, cost and delivery. One has to reduce the time gap between innovation and commercialisation. The focussed effort will be to quickly bridge the technological gap from being a generation behind to just a year behind. Only this can make us more efficient not only enable us to survive in the market but also help in retaining our leadership.