Why Books Are Still A Good Library Brand

Today’s libraries do so much more than just loan books. With innovative programming, educational and outreach initiatives, and amazing electronic resources, why would libraries want to be thought of as “the book place”? Haven’t we spent the last 25 years trying to turn that image around? While libraries have worked hard to develop an image with meaningful programming that goes well beyond book loaning, patrons still look to libraries to for that good read. How do today’s libraries balance the need to support books as brand with their other missions? How do we build on this strong association with books?

Join us for a special webinar to explore the notion of embracing the book brand to advance the library’s role in the community. Thorndike Press is hosting this Library Journal webinar on February 11th at 3pm, which will feature panelists who can share their experiences and insights about the value of the book brand.

You’ll hear from library directors or assistant directors nationwide about how they support books as a library brand in the face of other important library missions and what exciting programs or initiatives their libraries may be undertaking to support books as a brand. They’ll also share highlights about some of the challenges and their possible solutions for supporting their pro-book approach.

Panelists

Mamie Anthoine Ney – Library Director, Auburn Public Library

Patricia Brown – Library Director, South Charleston Public Library

Tracy R. Strobel – Deputy Director, Cuyahoga County Public Library

Moderator

Robin Nesbitt – Manager, Columbus Metropolitan Library

Can’t make it February 11th? No problem! Register now and you will receive an email from Library Journal with the URL to access the archive for this event.

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Comments

Oh, you’d be surprised, Joneser. There are libraries out there who have dropped books and reading from their stated missions, and who seek to revamp their brands to distance themselves from any association with books.