"future"

With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.

Tamara Gaffney, Digital Index’s principal analyst hosts a session during which we’ll discuss what lies ahead for marketing and how you can align your resources and manage your teams to ensure the future is bright for your customers and your organisation.

Attribution solutions are often remarkably primitive. Most attribution solutions focus on heuristics which do not tell how the marketer how to reallocate budgets in the future nor predict outcomes for different hypothetical scenarios.

This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.

Created for Digital and Content Marketers: Discover how your digital properties can boost brand value and the bottom line. Get examples on how organisations use web experience management to stand out, meet their customer acquisition and loyalty goals.

As society progresses and technology develops, a new era approaches, dramatically changing our way of life. Immoral behaviors judge our human nature. Youth lack the knowledge and experience of life, but they are able to see certain obstacles that may have been avoided by others in society. Materialism has caused many people around us to deliberately lose our spiritual support. Many immoral acts have not been realized by a majority of society as “wrong”. The objectives of this film include helping people acknowledge the effects of immoral acts and to present a sign of hope for future generations.

The message conveyed in this project is to allow children time to grow before pressuring them to make decisions too early in life. Quite a few people that have dropped out of education but have found themselves unsure as to what is right for them. As a result of watching people experience regret dropping out, this project aims to broadcast a message that youth need more time to make decisions, rather than pressure to make a decision about the future. Now it is a requirement for students to chose their GCSE’s at an even younger age, which is to soon.

Adobe Students ‘Office Hours’ presents a LIVE collaboration with Michael Canty and his mentor, Antonio Borja (Creative Director at General Motors). 'Office Hours' connects students who are making it with Creative Cloud to industry leaders that have made it for real-time advice, inspiration and creative collaborations.
In this video, we're hosting the first 'Office Hours' of 2014 with a collaborative twist. Michael Canty is a car designer that dreams of making cars for future-forward people using cutting-edge technology and innovative designs. Through the power of collaboration, Michael & Antonio will take us through the creative process of bringing the car-of-tomorrow to life. Check out Michael’s futuristic designs here: https://www.behance.net/michaelcantydesign

Learn why Julian Semilian, School of Filmmaking Faculty member at University of North Carolina's School of Arts, believes future career film editors should use Adobe Premiere Pro and why he recommended his core editing class switch to Adobe Premiere Pro.

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In this session Mark will take a look at the trends that are affecting Digital Publishing, including the increasing array of digital devices, as well as advances in HTML5 technology. This session will cover some of the success stories shared by other customers and examples of how to streamline content workflows in large organizations. You’ll see some great demonstrations and take away an understanding on what advances are available today, and a glimpse of what’s coming just around the corner. This is definitely not a session you’ll want to miss!

Bendigo Senior Secondary College is a Year 11 and 12 school which is Australia's largest provider of senior school curriculum. Since 2009 the college has been developing a project to address the significant challenge of a lack of curriculum breadth for senior school students across the state. These shortages are driven in combination by teacher shortages, lack of critical student mass and tightening of educational funding. In the absence of any contemporary systemic national or state solution, the college has taken the initiative in developing a range of courses which are now being delivered to other schools free of charge through a virtual school model.
This presentation focuses on the challenges associated with this work, how they are being addressed and the future of this project.

How will we read in the future? We need to work on physical materials and software in order to achieve a synergy that forms the basis of the so-called 'book of the future', nor entirely digital neither entirely physical nor completely inert and passive nor fully interactive.”
The speech addresses the results of a design seminar held at Domus Academy in 2013 within the Master Course in Interaction Design, whose aim was to investigate what is the future of the book, of the reading experience and of the publishing industry.

Claudio Moderini is an interaction design director and researcher, with a background in architecture and industrial design, founder of the Master Program in I-Design and head of Online Programs at Domus Academy, the international institute focused on innovation in design, based in Milan, Italy. His main competences range from creative direction to envisioning and strategic design, to the development of design concepts for future scenarios and interaction design solutions. His main design and research interests range from the introduction of Digital Technology in the everyday life environment, to the potentiality of interactive solutions in supporting the social relations, to the impact of interaction design in the innovation/transformation of the product and service design processes.

Antonetta Eilers is a graphic designer and an ACI for photoshop, InDesign and DPS at AATC college of MultiMedia in Amsterdam. Antonetta is also an artist and illustrator.She started to work with Photoshop in 1990 and knew from the start that here lies her future. After many years of experience at advertising agencies, studios, publishers, printing and pre-press companies she started her own studio, Adeam in 1999. In 2007 she became an ACI and began to teach at CMM. At Adobe Summit Antonetta shows more creative ways to use the DPS tools.

Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.

In this Adobe/STC interview, Iconlogic's Kevin Siegel expresses a wish list for ePubs: "we are hoping that ePub technology will catch up with the industry. We not only want to take our content out to digital format, but we also want to have interactive content in ePubs to have value add." Kevin maintains that Help authors need to fully embrace HTML5 in order to deliver to multiple platforms.

In this STC/Adobe booth interview, Molle Barrett discusses the "MOOCs" project. She is cncentrating on the content life cycle in this educational forum. This is an educational opportunity that is open to anyone and has no "dollar sign" on it. Molle sees the next generation of TechComm as made up of people who see no limits and just get it done.

In this brief Adobe STC interview, the inventor of FrameMaker, Charles Corfield share his vision of the future of Voice Recognition. Charles sees this technology becoming increasingly important for navigation and command implimentation, vs. authoring content. This adds an entire new real of experience that tech content documenters will need to contend with. "Workers can readily memorize voice shortcuts."

The New Republic tackles politics, culture, and big ideas from a thought-provoking perspective and is approaching digital publishing in the same manner. Sloan Eddleston shares his views on where journalism and publishing are headed based on consumption habits, the way consumers use devices, the social media environment, and innovative new business models.

The New Republic tackles politics, culture, and big ideas from a thought-provoking perspective and is approaching digital publishing in the same manner. Sloan Eddleston shares his views on where journalism and publishing are headed based on consumption habits, the way consumers use devices, the social media environment, and innovative new business models.

Separating desired audio from background noise is a painful process. Or rather, it was. Use a visual editor to paint the sounds you want while identifying those you don't, and this tool will do the rest. It is early prototype technology that we are working on in our development labs. This is not part of any Adobe product but is an example of capabilities that we could include in future years.

Ever wished you had gotten closer to take your picture? Perhaps you were not right in front of your subject, or were too high or too low? This Photoshop sneak will let you adjust the perspective of parts of your shot while keeping the rest of the image intact. It is early prototype technology that we are working on in our development labs. This is not part of Photoshop CC, but is an example of capabilities that we could include in future years.

Photographers will often tell you that "It's all about the lighting", and this sneak experiments with playing with lighting after the fact. Tweak image lighting based on selected samples, and turn your home movies into blockbuster hits (or at least make them look the part) by adjusting lighting modeled on any movie you choose. It is early prototype technology that we are working on in our development labs. This is not part of Photoshop CC or After Effects CC, but is an example of capabilities that we could include in future years.

Building on the success of Ideopolis, an iPad app created for the 2011 MFA Design Thesis exhibition, MFA Design students at the School of Visual Arts now participate in a course called "Tablet Publishing: The Digital Future." Come learn more about this digital publishing course devoted to using Adobe InDesign and the Digital Publishing Suite toolset. In this session, we'll:• Show how Adobe tools allow MFA students to create and develop their own iPad magazine• Illustrate how students migrate from roles as publication designers to experience designers• Define what Digital Publishing Suite has to offer students in a higher education setting• Highlight some of the most creative ways to use Adobe tools

With Creative Cloud as a canvas, how is Adobe now re-imaginging the creative future? Get a sneak peek at Adobe's boldest explorations across new types of tools and workflows that will entirely change the game.

Every day we have to make decisions, and each decision will impact our lives in some way. We don´t know exactly how our future will be, but we can use the information that of today to build it as best.

After launching at NAB 2012 Adobe Prelude has had a year of growth and broadening horizons. Prelude Product Manager, Wes Plate explains how listening to the needs of users has help direct the next version of Adobe Prelude and where the product will go in the future.

After Effects has evolved throughout the past 20 years to make rotoscoping a less eye-bleeding task. Check out how After Effects has changed throughout the years and get a sneak peek at the evolution of rotoscoping.

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

Join us as we explore the best solutions for delivering highly expressive and usable experiences, both in the browser and as apps. We'll look at a variety of technologies and products, highlighting current opportunities, and perring into the not-so-distant future.

Take a long, hard look at the state of the web, the history of Flex, and the future of the framework. These days, the web is inundated with an endless host of pundits, bloggers, and Twitter junkies upset about the uncertain future of Adobe Flash, HTML5, and native applications. Where are these technologies going? What are their strengths and weaknesses? And how does Flex fit in? This session will give several solid reasons why it's still one of the best technologies a web developer can learn.

See how design and development students at Rochester Institute of Technology (RIT) collaborated with industry across multiple disciplines to conceive and build a vision of future workspaces. This session explores how RIT structured the process and workflow.

Explore the three most important drivers in enterprise technology: cloud, mobile, and social. In this session, we intend to arm the future enterprise developer with insights on these paradigm shifts that are challenging conventional approaches to development. We'll explain how the Adobe Digital Enterprise Platform (ADEP) leverages open standards and model-driven development to dramatically accelerate application development.

Adobe Developer Evangelist Ryan Stewart has a round-table discussion with functionsource.com founders Ben Galbraith and Dion Almaer about the state of the web, exploring the benefits of past and present technologies and how best to leverage them in the near future.

This film uses first hand experiences by Everett Middle School students to explain the effects sexual harassment can have on girls and boys alike. Following these stories are tips that one can use to protect themselves from future situations where they might feel sexually harassed. It also goes on to explain some of the many ways sexual harassment can occur within a school’s campus, including cases involving teachers.

Addiction is a difficult thing to overcome, and especially when you don’t understand that you are addicted. In this film we follow a high-schooler, named Derrick. Most addictions are to drugs, but in this case we follow the addiction to the video game world. Derrick is addicted to video games and it envelopes his world. What is Derrick going to do when he sees his future.

In this video, Scott Fegette explains how developers can create mobile applications that take advantage of features such as multitouch, camera, and location services using the new jQuery Mobile Framework in a future version of Dreamweaver.

"Forced to walk home from school, a child is deeply disheartened to find his drunken father passed out on the couch. Growing up, he reflects on his father’s destructive actions, which greatly influence his own. Eventually becoming a father himself, he is faced with a decision that will not only impact his own life, but directly affect the well being and future actions of his daughter."

User expectations and experiences are evolving rapidly, and Adobe has long taken the lead in creating the tools and services to design for the future. Join us to be inspired (and, yes, entertained) as we show you the future of building interactive and engaging experiences in ways you've yet to imagine.

Join Sebastian Marketsmueller, Adobe Flash Player engineer, for a deep dive into the next-generation 3D API coming in a future version of Flash Player. Marketsmueller will unveil exciting new APIs and demos never shown before, including some exclusive content you cannot miss as a Flash Platform developer.

Join Creative Social and a panel of three leading creative directors as they discuss the future of advertising. Anders Gustafsson of Crispin Porter + Bogusky, Laura Jordan Bambach of Lost Boys international, and Benjamin Palmer of The Barbarian Group will provide answers to questions such as: What needs to change? What does the advertising agency of the future look like? What defines success? How can you shape the future of digital advertising?

Over the past year many sites that previously used Adobe Flash Player compatible content — especially video — have transitioned to formats that "Flash un-ready" devices can handle. Join a panel of content producers from entertainment, education, and editorial industries as they explain why HTML5, H.264, and native apps for mobile devices do not replace their Flash Player compatible content for mobile.

Join us for a preview of where we're taking the Adobe Acrobat franchise: the realm of Acrobat Dynamic PDF. Acrobat Dynamic PDF enables you to connect, interact, and engage in powerful new ways. Learn how to streamline your workflow, collaborate more easily, and create high-impact communications. Do it all with the reliability, visual fidelity, and control you expect from Acrobat today.

"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications.
"

Join the excitement as Richard Galvan, Flash senior product manager, showcases possible future features and exploratory technologies for Flash Professional. You'll see what the future could be with new designer and developer authoring tools and workflows in Flash Professional. Don't miss this fun, inspiring session!

“Humans” is a documentary that takes a comprehensive look at the past, present and future of mankind. Through narration and interviews, the film covers the evolution of the human species, examines today's social behaviors and explores their future. With an unspoiled view of the world and fresh eyes to filmmaking, Humans allows us to take a look at ourselves through the lens of its teenaged filmmakers.

We all go through life at our own pace. Steven Santos is 17 years old and has wandered in and out of school and jail. He has grown up estranged from his father. But with a baby on the way and new skills as an electrician, he has a new lease on life, a new relationship with his father and a view of a brighter future for himself.

Predicting the future of a teen parent doesn’t require a clairvoyant. It does, however, require eyes to see. “Reality” gives the viewer those eyes. The choice to say, “No” when pressured is an ability reinforced in this video.

Showcasing new features of Adobe Creative Suite 5 Design Premium to prepare students for future success in graphic and print design. CS5 is industry-standard software that teaches design, communications, and project management.

Showcasing new features of Adobe Creative Suite 5 Production Premium to prepare students for future success. CS5 is the industry-standard software that teaches video production skills and enhances activities in school programs.

This music video is about the experience that illegal immigrants face: the danger, not knowing what might happen to them on their journey, to commemorate the struggle of immigration, and for the brave people who try to make a living in a place they don't know. Especially the youth, trying to make it on their own every day, looking for a brighter future.

The central idea behind "Vanishing" was to present a alternate reality in which art no longer exists, a reality that is slowly become real. Due to funding cuts across the country, art programs in public schools are being lost. This current generation of young artists is slowly losing their only outlet in which an outside influence helps fund their creativity, and the upcoming generation might not have the
chance at all. Art has an immeasurable application on accompanying parts of a high scholars curriculum, and the creative process that a student applies to art can be found useful in many other aspects of school life. The importance of saving school art programs is also heightened due to the recent amount of funding thrown to other places, places that we feel are far less important than ensuring creativity for future generation

Learn how Phil Ice examines qualitative and quantitative approaches used to assess the effectiveness of select Acrobat.com and Connect implementations. He focuses on the methodological basis of the studies and how they can be applied to future work involving Rich Internet Applications (RIAs) and other applications and assesses how the techniques used can be leveraged for future research.

Join us for an overview on how you can create rich compelling media experiences through direct integration with advertising, tracking and reporting services with Adobe's Open Source Media Framework You'll learn how OSMF can help you simplify development of media players by allowing developers to assemble components, creating high quality, full-featured playback experiences. This open framework enables collaborative development of the future of online video monetization, with lower costs and faster turnaround. OSMF is free and available for download on www.osmf.org.

Learn about the Text Layout Framework (TLF), which delivers multilingual, print-quality typography for the web. See the new typographic capabilities inside Flash Professional that were inspired by InDesign and hear about future plans for rich text.

Learn from Jeremy Clark of Adobe's Experience Design team how his group has leveraged Adobe AIR, Flex, and the Text Layout Framework (now in beta on Adobe Labs) to help the New York Times and others reach new and existing customers.

Get an update on the progress made by the $10 million Open Screen Project Fund in its first nine months. Watch some of the funded developers demo their applications and talk about their workflows, business results attained and distribution channels.

Learn how Adobe Story, a collaborative scriptwriting application that is now in beta, helps you turn your tale into a production-ready script. Now available on Adobe Labs, Adobe Story offers tight integration with other Adobe tools

Karl Soule talks about how Adobe Story will play the starting role in the pre-production phase of a planning-to-playback workflow thanks to the tight integration that will be available with future versions of Adobe Creative Suite Production Premium.

Join Jason Thibeault, Adam Wray and Tim Barber as they explore the future of digital media by taking a historical look at the evolution of media and the rapid pace of innovation that have been experienced in the past few decades.