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The Rural Outreach Center (ROC) recently received a $2,750 donation from United Capital, a national wealth management firm with an office in Western New York.

Through United Capital's national “Help4Hearts” program, local offices generate $250 to donate toward a charity of their choice for every client referral they receive and meet with. The program is designed to help regional offices improve lives in their communities while growing their local practices.

The ROC provides wrap-around services to rural communities in southern Western New York, helping individuals and families move toward independence. In 2016, the ROC served over 1,500 people, working to empower them toward their personal goals.

The local United Capital office submitted an application requesting that the Rural Outreach Center, located at 730 Olean Road in East Aurora, receive Help4Hearts funds. The ROC is honored to partner with United Capital Buffalo as their charity of choice.

For more information on the ROC, please call 240-2220, visit www.theroc.co or follow the Rural Outreach Center on Facebook for frequent updates.