Comcast, NBCUniversal, Twitter form social TV strategic partnership

Submitted

New collaboration between media and
technology leaders enables Xfinity TV users to tune in or record TV shows
instantly on Twitter via "See It" feature; NBCUniversal
and Twitter launch new advertising partnership

Comcast Corp.,
NBCUniversal and Twitter today announced a strategic partnership to more
directly connect the millions of Twitter users with television viewing. In the
first step of the partnership, Comcast engineers created a new feature called
"See It" that will give millions of Xfinity TV customers the ability to
instantly access TV shows, movies and sports directly from a Tweet. "See It" will debut in
November with shows from NBCUniversal's networks.

The
companies also announced an advertising partnership with NBCUniversal in
Twitter's Amplify program, which drives awareness of TV programs by embedding
sponsored, real-time video clips in tweets. Comcast and Twitter are also
already exploring additional opportunities to integrate social TV conversations
into Comcast's X1 platform - the company's
entertainment operating system.

'See It' and Twitter

Each day,
Twitter plays host to the real-time conversation around the live broadcast of
television shows. With "See It,"
Xfinity TV customers who discover new shows and movies in their Twitter feeds
will be able to tune in to those programs with the click of a button. The "See It" button will enable a menu of
consumption options, including being able to:

tune
to live TV or start a show On Demand on their set-top box

tune
in to a show online or on their mobile device

set
DVRs

set
a reminder

buy
theater tickets through Fandango

" 'See It' is a simple, yet powerful
feature that creates an instant online remote control," said Brian Roberts,
chairman and CEO of Comcast. "Comcast is taking a leap forward in social TV by enabling Twitter
users to more easily find and view the shows they want to watch and discover
new shows. Twitter complements the live viewing experience and is an ideal
partner for Comcast and NBCUniversal."

"Twitter
is where television viewers come to talk about what they're watching on TV when
they're watching it. Millions of users are exposed to the live conversation
that unfolds on Twitter while a show is on the air and, now, with 'See It,' they'll be able to
tune in directly from a tweet," said Dick Costolo, CEO of Twitter. "It's a
great example of Comcast's leadership in bringing TV to new platforms."