El Rushbo’s Take on the New Apple Stuff

RUSH: Hillsboro, Ohio. This is Josh. Welcome, sir, to the EIB Network. Great to have you. Hi.

CALLER: Hey, Rush. How are you today?

RUSH: Pretty good, actually, all things considered, doing well.

CALLER: Absolutely. Well, hey, I thought we’d change directions just a little bit and talk about something a little more exciting than all this junk that’s going on. I wanted to see what your thoughts were on Apple’s big announcements yesterday with OS X Mavericks and iOS 7 and some of the security features even, like the activation lock that they put in now in light of all the other stuff that’s going on.

RUSH: Well let me ask you, before I answer the question, how much do you know about it?

CALLER: How much do I know about it?

RUSH: Yeah. I mean, have you read a lot of blogs? Have you seen any of the betas, any of the software that was released?

CALLER: I haven’t seen any of the betas. It’s all from what I watched yesterday live streaming, plus what I’ve read on some of the blogs last night and what came out this morning.

RUSH: Yeah. Well, I’m running both betas. I’m running a beta of the new iOS 7 and I installed the beta of Mavericks on my laptop last night and they’re the first generation betas and they’re filled with bugs and a number of things. I’m still wading through it all, but iOS 7 is a massive change. I think for certain iPhone customers, iOS 7 is gonna cause people to throw their hands up in frustration. Even though the operation is the same, it looks so different. Some of the new features are — I love them. I love every new feature. I love it. I don’t want to be misunderstood here. But I know some people that barely know how to turn the thing on and get lost after that, and they are going to just be pulling their hair out over this. They’re not the majority of users by any stretch of the imagination.

When it comes to iOS 7, some of the so-called flat design, I understand why they’re doing it. I think some of the home screen icons are a little funky and look a little toyish, but I don’t know if this is what this is gonna end up being. This is just the first beta, and I think this is the reason there are betas. The developers play around with it, found out how tough it’s gonna be to make their apps work with it, feedback will be forthcoming. But overall, the innovation, the level of excitement, Apple having to show massive steps forward because of public demand, media demand, I think they’ve done that. And they have done — as I say, without detailing them here because there’s an NDA, but some of the features are just fabulous. As you know, I’m a Fanboy, and I think it’s all good. I think you’re gonna like it.

BREAK TRANSCRIPT

RUSH: No, no, no. The new Mac Pro, folks, the new Mac Pro is state-of-the-art. I cannot wait to get my hands on a couple of those babies. Whoa!