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TRUMP TRUST BEATS CLINTON COMPETENCE

Like most of us I’m reflecting on the Trump victory, and what Harvard Psychologist Amy Cuddy found about impressions. She says people create impressions of you based 2 questions –

Can I trust this person? And Can I respect this person? It seems that Clinton was more credentialed and respected but Trump was more trusted because people thought he said what he meant (however crazy it sounded. The emotional trust won over the more rational credentials.