Every campaign is its own ecosystem of personalities, relationships and budgets. There isn’t a one-size-fits-all vendor. When it comes to online fundraising options, my advice is to not just focus on...

The off-year isn’t an easy time to build an email list. It’s when your campaign has little-to-no budget and most people aren’t yet paying attention to your candidate. Your list is important because it...

Consultants, particularly digital experts, need to be active on social media. If they’re not using it aggressively, they’re mocked. Stuart Stevens was routinely criticized for not tweeting during the...

It may be considered an off-year for most political observers, but in reality 2015 is a huge year for local elections across the country. Some 24 states are holding municipal elections this November and...

The last Republican holding office in San Francisco, until recently, was James Fang, a 24-year incumbent of the powerful board that oversees the Bay Area’s regional public transit system. Fang was part...

Over the past two campaign cycles, Campaigns & Elections has chronicled a drastic shift in political campaigning. Campaigns have felt the transformative effect of technology, augmenting tried and tested...

As a cavalry scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win...

What will drive traffic to campaign websites this cycle, according to digital consultants, is video. But they aren’t talking about B-roll of the candidate and his family strolling through a bucolic field...

Looking at herself in the mirror, the young woman says, “You’re the best there is.” It comes out close to a whisper. “Tonight is about building support,” she continues. “Tonight, a new volunteer will walk through...

Ask a dozen consultants to define big data and you’ll likely end up with a medley of responses. That’s because big data is a nebulous concept open to interpretation, which sometimes leads to misconceptions...