Analytics and Privacy

Although mobile analytics offers a great mechanism for gathering valuable user data, you do have to be aware of privacy laws and make sure you follow all Google guidelines when gathering data. Always explain in your app what data you will be gathering and how you intend to use the data.

You can explain this information in a terms of service (ToS) document, which should be displayed within your app in English. The user should be required to read and accept the terms of service by checking a box or clicking OK. Always state your intent for gathering such information and how it will be used.

Figure 17.3 Mobclix Analytics can be installed into your app with a simple download of the SDK.