More than half of Snapchat users skip ads.

Each and every weekday, WePlay bring you a curated selection of the latest business, marketing and technology news from the sport industry.

Snapchat has been promoting its ad products and encouraging marketers to pay to play. But the ad-supported revenue model doesn’t seem to work well for the platform as it is supposed to be, at least for now.

👻 ⏭ 📉 Be honest, how many of you skip ads as soon as you can? Well you’re not alone (by a long way) new stats show that 69% of users are skipping ads on Snapchat.

Industry News 👇

📘 📽 📰 As Facebook continues to soften its stance as a media company and quietly lays out ambitions to become content distributor and commissioner, does this now mean media companies will become more integrated on the platform?

🐥 💪 💸 Twitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.