Dell to avoid low-end PC market in India

Even as ultra-low priced computers are touted to take the Indian PC market by a storm, Dell has no plans to introduce such products in the country. According to Dell, basic features such as Internet browsing, document creation and storage could be compromised in an ultra-cheap product.

“There is a point where the basic functionality doesn’t exist when we go down the value. We do not want to compromise with the value features offered in our products,” Michael Tatelman, vice-president, global sales and marketing, Dell, told HT.

People need to do basic things with their computer like surf the Net, create, store and share documents, so they look for a reliable computer that offers great experience and long- term value, Tatelman said. “We do not feel people want cheap computers. They want great computers and value for money.”

Various types of cheap computers are being readied for the market. For example, Human Resource Development Minister Kapil Sibal last week unveiled a device costing as low as $35 (Rs 1,600). It aids Net browsing, writing and storing text and viewing videos.