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I'm a little perplexed and skeptical. Is the title a reference to Frida Kahlo's "The Suicide of Dorothy Hale"? Does it mean anything other than it's similar to a title of one of Frida's painting? Does "Friday" mean anything other than it sounds similar to Frida? Is it making fun of how masculine she looked?

It so obviously has a message here, and I could easily see it being a messed up message, or potentially a decent one. But there's no context I can discern that clarifies.

Tobi, perhaps I'm wrong but I took it as a kind of social criticism: Frida's head transposed and her identity exploited for an ad...i.e., a statement about iconography, a statement about how pop culture degrades art and artists, even a statement about capitalist culture. If Frida was alive today would she be part of the post-modern pop culture machine (which seems to make little or no distinctions between high and low art, and values only expensive art)? To me, this piece had much more going on under the surface than its superficial shock value. I could be totally wrong, of course, but the fact that it makes people think and leaves many viewers ambivalent or questioning suggests it succeeds in its artistic mission.

Its an unusual painting. I had to use Google, but it seems the image's head is similar to Frida Kahlo. And on the artist's website are multiple images of famous people whose head or face has been transposed onto another person's body. Doing so seems to speak to the artist.