Gerry and his Customer Carewords team organised this survey at the end of 2012. Over 1000 web professionals in some 20 countries participated and chose their top worries and challenges. They also wrote down their comments in the open questions.

The result is a deep insight in how web professionals think and work in many countries, in different job functions, in different organisation departments. On the one hand it may comfort you that you are not the only one to struggle with web management, on the other hand it might point you to start working on solutions.

The first 15 minutes or so are about the statistical results of the survey, later on Gerry reads a good number of quotes that tell about real life when working with technology, content, hierarchy, etc. And the last 20 minutes Gerry answers to the questions from the audience of the webinar.

The video of the webinar is available as well as the full result spreadsheets. You can make your own analysis and have a more detailed look into similarities and differences in top issues and challenges between e.g. content and marketing people.

Rate this:

Share this:

Like this:

LikeLoading...

Related

About Toon Lowette

Customer is not king on the internet, he is dictator. Online services are successful if they allow the customer to do what he came for efficiently and without confusion. Toon Lowette is online publishing consultant in the Customer Carewords network of Gerry McGovern. Task management is the central issue. We teach websites to manage the task, not the content, not the technology. We teach websites to become relentlessly customer centric.