Splatoon becomes Wii U’s “biggest ever launch of new IP” in UK

Nintendo have aimed big with Splatoon in the UK, stating that the Wii U exclusive’s marketing push would rival that surrounding Mario Kart 8’s launch last year.

It’s paid off at least with launch sales allowing the ink-splattering shooter to become the fifth fastest-selling Wii U title, securing second place in the UK All-Format Software Chart. GFK Chart-Track further clarify that it has also dethroned Ubisoft’s ZombiU to become the console’s “biggest ever launch of new IP.”

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