E-Commerce

As years rolled and internet of things started disrupting the traditional markets and online marketing became a norm, crushing many brick and mortars companies to their knees, Amazon emerged bigger than ever, buying every new upstarts and investing heavily on acquisition and research & development.
Amazon became the site to go and just as profits were easily to be made, second and third parties vendors were allowed to market in their platform ultimately compromising ethics, risking principles and morality of things and jeopardizing the company’s credibility.