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Sunday, October 28, 2012

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Saturday, October 27, 2012

Find the right people to follow

Networking starts with finding the right people. And you’re in luck:
there are dozens of tools out there to help you locate people in your
niche on Twitter.Twitter.com offers a directory of people who you might like to follow
in their “Who to Follow” tab. This is along the top bar of Twitter.com
when you sign in. From here, you can browse suggested accounts that are
presented to you based on who you follow already.You can also find a lot of quality accounts to follow simply by
asking for suggestions from those you already follow. Or, why not try
participating in Follow Friday? Services like Twollo, Twibes and Just Tweet It offer keyword-based ways to find people in your niche, too.

Show your followers who you are

Once you’ve amassed your target network, it’s time to show them who
you are. Even before they read one of your tweets they should have an
idea of what your interests are and why you’re using Twitter.We’ve got the resources for writing a killer bio and choosing the right profile picture so your followers will feel that they know you, at least a little.

Don’t make newbie mistakes

One way to send potential connections running for the hills is by
making some common newbie mistakes on Twitter. Here are some mistakes
you should avoid if you want to maintain that professional sheen on you
Twitter account:

Unprofessional (risqué, unrelated, blurry, etc.) profile picture

No bio

Uneven follower to follow ratio

Too self-serving

Too few/too many updates

It’s not easy finding the sweet spot with your Twitter account, but
be sure you avoid some amateurish mistakes and you’ll attract others who
want to network.

Think about your actions from your followers’ point of view

Whenever you send out a tweet, question how your followers will see
it. Will it come off as being too sales-ey? Too pushy? Too
self-absorbed? You want to think about how your tweets will be perceived
by others if you are going to network effectively.Just like when you talk with someone at a conference, consider the
impact you’re making and take a moment to stand in their shoes. At a
conference you offer a business card when you’re having a really great
conversation, so why not extend this to Twitter and ask a particularly
interesting person to have a longer conversation with you over email or
DM? It can be difficult to read sarcasm and emotion online, so be careful
of tweeting things that could be misinterpreted. All of your actions
have some impact on your business network on Twitter, so just be sure
you tweet with confidence that you’ll be well-received.

Retweet, retweet, and retweet some more

Are you a little shy when it comes to saying “hi” outright on
Twitter? Retweeting is one of the best ways to show someone you’re
interested in networking with them without being too pushy.By retweeting someone, you’re sending the message that you are
listening to what they say and you want to share it with others. What
better way to start up a business relationship is there? And if you add
in your own opinion to the beginning of the retweet, they’ll get to know
a little bit about your personality before you reach out and begin
networking more one-on-one.

Ask questions

Get your Twitter network talking by asking a general question. Here
are two general rules of thumb to keep in mind when writing a question
on Twitter:

Stick to your niche – you’re more likely to hear from people who are
interested in the question this way, and if you’ve built a targeted
network, they’ll want to share their opinions.

Let them know you’re listening – retweet some or all of the answers,
add your own answer, or tally them up and present them in poll form.
This will tell your followers that you actually care about their
answers.

Share your network

When you get to know your Twitter network, you’ll be able to
introduce two people who have a lot in common, or offer up a few great
account for your very own Follow Friday tweet. Don’t be afraid to share
contacts, as this is what Twitter is all about – and in turn, you’ll
notice others doing the same.