Green Advertising

"Green Advertising" by Mark Hammond discusses the increase in sustainable and environmental claims made by numerous companies, which in many cases can be considered "greenwashing." He reviews the Green Guide updates that the Federal Trade Commission is expected to issue later this year, the use of third-party "green" certifications, and the dramatic changes expected in regulatory enforcement. Reprinted with permission from the 2009 Forecast: Technology, Trends, Tactics. Copyright 2009 by the Printing Industries of America (www.printing.org). All rights reserved.