SAN FRANCISCO, CA — This Valentine’s Day, more than a dozen climate activists descended upon Levi’s headquarters in San Francisco to deliver a message of love: the iconic jean company should be a fashion industry leader in protecting our climate.

“We’re here to send Levi’s CEO Chip Bergh a positive message: We love Levi’s jeans, but it’s time for the company to be a climate leader, not a climate laggard,” said Kristina Flores, Climate Campaigner at Stand.earth.

Buried beneath dozens of roses, balloons, and a giant heart-shaped valentine made from secondhand Levi’s jeans, the activists delivered a petition addressed to Levi’s CEO Chip Bergh signed by 143,000 people who are calling on the company to clean up the climate pollution throughout its supply chain.

“The apparel industry is a major contributor to climate change — if it were a nation, it would be the fifth largest climate polluter on Earth,” said Kristina Flores, Climate Campaigner at Stand.earth. “Just like other apparel companies, many factories around the globe that produce Levi’s jeans run largely on coal and other fossil fuels. As a beloved brand, Levi’s is perfectly positioned to step up and help drive the entire industry toward sustainability.”