randfish Archive

Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google …

Without a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. …

Are you ranking pretty well in one locale, only to find out your rankings tank in another? It's not uncommon, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you …

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There's a laundry list of things to examine to determine which pages make …

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to …

Typical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having …

Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing …

If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, …