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platinum blonde hair color [tutorial]

Since so many of you have asked and requested details on my hair color, I finally made some time to get around to a retouch and simultaneously made a tutorial for you as well.

In the video, I demonstrate the coloring process I do to achieve and maintain my hair color. I consider my hair color to be platinum blonde (mostly white with ash undertones). I definitely prefer to go to a salon for my color, but I will occasionally color my own hair if I need it done in a pinch. I have over 10 years of experience with hair and makeup, so this video is really more for those who have experience coloring hair.

If this is your first time coloring hair, I HIGHLY recommend asking a friend with experience to help you out. Also, keep in mind your hair type may be completely different from mine, so even though these products work well for me, they might not look/work the same on your hair.

Below the video you will find a list of the products I used, followed by some suggested styling products I love and recommend.

2. Paul Mitchel Platinum Blonde Shampoo – I use this shampoo once the toner has faded and the blonde starts looking brassy or dingy. This shampoo helps to brighten and tone blonde hair. When I use it, I lather and let it sit for 2-5 minutes for maximum brightening.

3. It's a 10 Miracle Leave in Product – I spray this on my hair while it's damp (mostly on the ends) after I have washed and conditioned and then comb it in with a wide tooth comb. It helps to smooth ends and strengthen damaged hair.

4. Rockaholic Shine Blaster – I apply about a nickel size amount to the ends of my damp hair before blow drying. It smooths hair ends and brings back moisture to dry hair and helps prevent further damage from the heat of the blow dryer.

I also apply a small amount to my hair ends after I blow dry (and hair is still warm so it absorbs better) before I flat iron to once again protect against heat damage from the flat iron.

5. Play Dirty Spray Wax – A main ingredient in regular hair spray is alcohol, which can dry out hair, especially if you have color treated or damaged hair. I prefer to use spray wax because it has less alcohol and can actually hydrate the hair as opposed to drying it out.

I also really like that spray wax is pliable and can be restyled throughout the day. Hair spray dries and hardens, and once it has been combed through or touched, it loses its hold all together.

I hope you found this tutorial helpful! If you have any questions for me, just leave it in a comment. XOXO

I'm a professional stylist turned self-confidence promoter. My blog offers beauty and style tutorials, paired with motivational messages and advice, showing you how to be 100% happy by being 100% you—no apologies needed.

THANK YOU THANK YOU THANK YOU for the #5 product reco, Play Dirty Spray Wax. I’ve searched high and low for the perfect product that gives me texture and staying power with turning into a helmet. A-mazing.

Hi Becki- I came across your blog a week ago and think that you are just adorable! I have your similar tones and decided to use this exact same technique to color my hair! I had very heavy highlights on top but it was still dimensional. I applied the bleach starting in the back, on my roots on top and let it process. I decided to not pull the bleach through my ends on top where the previous highlights were in efforts to keep my hair healthy. My hair looks great and is in great condition, but I was wondering if you had any tips on this transition period. I feel like the part that I did not bleach on the ends has a few darker pieces (obviously) from where my natural color was still exposed. Do you have any advice when you first transitioned from highlighted blonde to all over blonde? Thank you for all your amazing tutorials.

Also my hair is not a pixie, but a longer bob. I am going to get it cut on Saturday so I know that will help take off some of the ends!

Hi – I love your tutorial and all the info on the products you use! I have a question – you state you use 20 vol for the toner, but the picture is of a 10 vol toner. Can you please verify which you use? I am getting my hair bleached and have fine, thin hair that is graying, and naturally a dark blonde. I want to use the same toner to get a slightly gray tone. Can’t wait! Anyway, let me know what vol you use for toner. Thank you in advance.

I absolutely love your video. I am 61 years old & my natural hair is 75% white, & I recently dyed it a light blonde. Ultimately I miss my white hair, & am anxious to go back to that. I have researched online for different methods & to me your video is one of the best I’ve seen vs. many on YouTube. Thanks for posting it! Now I have a perfect procedure to follow.

Whippy… I recently cut my hair into a pixie and I’ve bleached my hair to try to get to a white color, similar to yours. I used the Wella T18 (formerly White Lady) & it worked well to get me to a white hue. But, after 2 weeks… I’m seeing the pale yellow coming back 🙁 I’m thinking about using the T14 that you use, possibly even mixing equal parts of the T18 & T14. I don’t want gray hair, but I love the ashy white color that your hair turns with the T14. How often do you tone your hair? Do you tone in between root touch-ups, or would that be too damaging? I use purple shampoo also, but my ends tend to turn lavender. Any suggestions or advice about using the toner and how often to safely use it, would be greatly appreciated! Love, Love, Love your hair (by the way) your my hair inspiration! !

Unfortunately platinum hair is like white carpet, it stains easily. Every time you use a hair product, hot tool or go in the sun your hair is slightly discolored. Pair that with how quickly toners fade from treated hair and you will get that yellow tone you don’t like. What I personally do is tone, and then purple shampoo for 5 minutes every time i shower in between getting my hair toned. The purple shampoo with help keep the brass and yellow under control. Also make sure that your hot tools are on the lowest settings. The hotter they are the more yellow your hair will get! My favorite purple shampoo is Naissant http://bit.ly/1FOgXn2.

I use equal parts of Developer to Lightener. The key is finding the right consistency. You don’t want it to be to thick because it won’t penetrate the hair shaft and you don’t want it to be too thin or it will run and give you cheetah spots. I also use equal parts Developer to Toner. You can always mix more, so start off with less than you think. Let me know if that answers your question. Thanks

It’s different every time because a lot of things factor into how long it should stay on. For example if your hair is dirty it may need to stay on longer to process more evenly. If your hair is clean it will likely lighten faster but it’s also more susceptible to damage. You gotta do test strands to check how long your hair needs and to make sure your hair wont react poorly and result in damage and breakage.

My current hair stylist is Suzanne (owner) at Hair Do Salon in Gilbert, AZ, located on Val Vista and Baseline. If you would like to set up an appointment with anyone at the salon, or specifically with Suzanne, you can call this number: (480) 539-7050. You can also check out the “Behind the Scenes” http://bit.ly/1DUHLBF video I made during one of my recent appointments. I really love her and she always does a great job so check it out!