Esko and PriscoDigital will present a live demonstration of a complete workflow, from design to print to cut, at Dscoop7, March 22-24 in Washington, DC, USA.

"Many companies forget that printing is just one component of getting a job out the door," says Eric A. Gutwillig, VP of marketing at PriscoDigital. "Finishing is required, too. Esko has both the finishing hardware and structural and graphic workflow software to cover all aspects of a job. Print providers can expand capabilities to new applications making the world less rectangular with creative 3D packaging and display projects.

"Meanwhile, you still need a good digital press up-front. What makes the FB 700 digital press special is that it is geared to anyone who needs to create printed materials that require multiple shapes and cutouts -- from packaging comps to displays. It can allow print providers to expand their capabilities to new applications."

The companies, both of which are platinum sponsors of Dscoop7, will create, print and finish 3D POP/POS displays and several 2D samples. The wide-format inkjet workflow will feature an Esko i-cut Suite front-end workflow, preparing files for print while creating cutting instructions for the finishing table. PDF print files will travel to a Caldera RIP before being printed on an HP Scitex FB 700 Printer. Printed sheets will be cut on an Esko Kongsberg i-XP 24 finishing table. The booth will also highlight the HP Scitex LX 850 printer and the complete Esko Suite 10 portfolio of packaging workflow products. PriscoDigital and Esko welcome Dscoop attendees to schedule personalized demos.