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dunnhumbyUSA employees, through their Helping Hands program, donated $10,000 to Cincinnati Children’s Hospital on April 22, 2013. The funds for dunnhumby’s donation were raised from fundraising drives offering premium parking spaces in dunnhumby’s parking lot to Cincinnati Bengals fans during the 2012 football season, as well as an office-wide cell phone recycling drive.

Cincinnati Children’s Hospital plans to utilize dunnhumby’s donation in the Perinatal Institute at the medical center, which cares for infants who struggle with birth defects or are born prematurely. As a Level IV unit, the Newborn Intensive Care Unit (NICU) provides the highest level of medical care to 700 infants each year.

“Cincinnati Children’s Hospital is an incredible resource for families in our region that provides top notch care for children and dunnhumby is honored to support their efforts,” says Stuart Aitken, CEO of dunnhumbyUSA. “I am also proud of our employees who donate their time and effort to an organization that they are passionate about.”

dunnhumbyUSA has an ongoing relationship with Cincinnati Children’s Hospital as part of its employee-led Helping Hands program, which allows employees and their families in offices around the world to give back to their local communities through gifts of their time, talent and fundraising donations.