Rolls-Royce Motor Cars debuts Ghost ‘Eternal Love’ this evening at the Minsheng Art Museum in Beijing. Embodying the theme of love, the new Bespoke collection is exclusively designed for the China market, coupling modern design elements inspired by the white swan with remarkable Rolls-Royce craftsmanship and cutting-edge technology.

Leon Li, Director of Rolls-Royce Motor Cars China, explained the significance of the latest design, “The Ghost ‘Eternal Love’ demonstrates to our customers the unparalleled creativity of the Rolls-Royce Motor Cars Bespoke team while it meets the needs of our customers for exclusive personalisation. Embodied in this latest masterpiece is the emotional inheritance of the Rolls-Royce brand, a representation of our undying passion for creating the best cars in the world. More than this, it symbolises the Chinese New Year gift to customers from Rolls-Royce.”

Ghost ‘Eternal Love’ Collection

The swan design, incorporated throughout the new collection, is a tribute to love. In both Eastern and Western culture, the swan's gracefulness and fidelity make it a symbol of purity and loyalty. Unions between swans are sustained for years, even entire lifetimes, creating a bond so deep that a partner has been known to take its own life when its lover dies. Thus in traditional Chinese culture, swans are known as ‘love birds’ for their genuine commitment to everlasting love.

Inspired by the romance, Rolls-Royce Motor Cars has embraced the artistic image of the swan and styled it with exquisite craftsmanship. An image of two swans forming a perfect heart is depicted on the Eternal Love’s signature coachline and leather seatbacks. It is worth mentioning that the delicate swans in the interior are elaborately adorned with a hand-embroidered embellishment. The impeccable luxury and first-class engineering of the car interior elevate the artistry to a new height.

All Rolls-Royce car models are adorned with the Spirit of Ecstasy, a figurine for the marque created by British sculptor Charles Sykes. The artist, a graduate of London’s Royal College of Art, is believed to have drawn inspiration from the close relationship of John Montagu and Eleanor Thornton, the woman thought to have been the model for the emblem. To this day, the iconic figurine still stands serenely on the bonnet of each Rolls-Royce and continues to facilitate its owner in creating beautiful relationships.

Echoing the theme of a swan’s elegant, pure and loyal approach to love, the Ghost 'Eternal Love' features a two-tone exterior of English White and Silver Satin. The interior leather is Seashell, whilst the headrest embroidery, seat stitching and interior car roof are Hotspur Red. A Bespoke clock, painted to match the Bespoke Tudor Oak wood panel, and illuminated treadplates both bear the words ‘Love is Eternity’. A final touch of sophistication is lent to the car by a two-tone steering wheel to achieve this level of added perfection.