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What Leaders Are Saying…

For those looking to achieve the next level of success, Cindy Ertman is a woman to follow. Cindy sees the golden essence in people and is able to help each person identify their unique gifts. She is a master at developing techniques and strategies on how to bring that gift forth in the world to move from a life of status quo to a life of greatness and purpose. Cindy is the hero of her own life – both personally and professionally – and she is dedicated to teaching others how to make intentional choices to do the same.

Jack CanfieldCo-author of Chicken Soup for the Soul and The Success Principles

Cindy Ertman, in a word is INSPIRING! She is one of the most connected and authentic leaders that I know. She is a proven leader in her industry of Mortgage Banking, winning many awards, including being named one of "The 100 Most Influential Mortgage Executives in America in 2014" by Mortgage Executive Magazine. Cindy is the real deal. She is dedicated to the growth of her clients and she is committed to creating a path where people can live into their full potential!

I know of no other principle to succeeding in sales and in business than in nourishing relationships and showing up to serve. Cindy Ertman and her work, The Defining Difference, has had a profound impact upon me and my business results.

I’ve built six companies from scratch into national firms and personally led sales forces in the thousands. Cindy Ertman stands tall above all in so many ways. Cindy delivers consistently by focusing more on helping her clients achieve their “wants” in life, as opposed to selling them something. Trust is earned. Cindy is now sharing her special skills with others to achieve their vision. She brings focus, process, energy and enthusiasm to all she works with. Her ability to coach others is built upon her decades of success as a proven Top One Percenter. I’m thrilled she has chosen to now be sharing her unique gifts.

Cindy Ertman challenges me to step up my game and to deliver my personal best in all areas of my life. She drives me to get out of my comfort zone and makes me want to set much bigger goals for myself. She helps me to lean in and to take more professional risks which have resulted in improved results and self-confidence.

As my coach and mentor, Cindy has helped me to break down the walls of my limiting beliefs to expand 5 key areas of my life and propel me forward both personally and professionally. Cindy mixes life-altering advice with pure business savvy to embellish souls to achieve their fullest potential and soar further.

Cindy Ertman is consistently one of our best speakers at the Mastermind Summit. She delivers innovative ideas and strategies that can be immediately implemented to help take your business and life to the next level.

Cindy Ertman is one of the great leaders. She’s a big thinker who can connect emotionally and intellectually with just about anyone and any audience—an overlooked skill that gives her an uncommon “X-factor." Cindy shares my strong conviction that understanding and empathizing with the dreams and long-term personal goals of clients is the key to providing quality service that wins trust and loyalty. She is leading the way to a new and different marketplace, one that rewards crystal clear vision and passion.

When Cindy speaks, people listen and are drawn to her... She shares from her heart, and has a profound skill of listening and really hearing you, which magnifies her ability to propel your professional and personal development. Cindy presents herself in a truly professional, beautiful, graceful style that is warm, genuine and real in a way that few others are ever able to achieve. Cindy has a unwavering commitment to excellence and quality in all that she does, and goes the extra mile to make sure that she has not just met, but exceeded your expectations.