Pay Per Click Search Marketing

Paid Search Engine Marketing (SEM) is the process of promoting and marketing a website through paid listings (advertisements) on search engines. What Is Pay Per Click (PPC)? PPC advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, with the ad skill and quality of the landing page the higher your site will appear in the results for the keywords you choose, whether you have hundreds or thousands of keywords or just very active day words and competitive listings.