Maine lottery officials say no to 'Kwikies'

Mar. 19, 2013

Written by

the Associated Press

AUGUSTA, Maine — Mainers can still get instant scratch lottery tickets, but they can’t get “Kwikies.”

The Bureau of Alcoholic Beverages and Lottery Operations announced Monday that the state’s instant tickets will not be branded as “Kwikies.”

Director Gerry Reid that the initial response to the new brand name was positive, but that it quickly became apparent that the suggestive name was offensive. The slang term “quickie” refers to a sexual encounter, and the lottery name didn’t go over well with clerks or customers.

As Reid put it, “the negative concerns were clear” after getting feedback on the branding proposal. The name was never officially implemented by the Maine State Lottery.