The "Smoked By Windows Phone" marketing drive has seen over 250,000 head-to-head handset battles so far, with many hits for Redmond and also a few embarrassing misses. The campaign is now changing tack to embrace a slightly safer, less physical tone, under the banner of "Meet your Match." The side-by-side comparisons with rival phones will remain, but the spotlight has been broadened to cover features like camera work and sharing, among others, instead of focusing only on speed. While it's likely the offer of free phones as prizes that will light up faces in the promo vids, regardless of the strengths of the OS itself, the overall pitch certainly feels more on-point than some others we've seen.