HBO – Here & Now

HBO was looking to premiere their new drama Here and Now, which dramatized the forces polarizing present day America through the eyes of a progressive multi-ethnic family.

HBO was looking to premiere their new drama Here and Now, which dramatized the forces polarizing present day America through the eyes of a progressive multi-ethnic family.

Cashmere produced three live Here and Now podcasting events in Portland, Los Angeles and New York featuring surprise and delight factors like an immersive space built to feel like the Bayer-Boatwright home, custom-designed Here and Now mugs, and delicious local eats. Through a strategic multicultural PR campaign, we generated organic word-of-mouth chatter around the notable tastemakers, journalists and influencers in attendance at the live podcast tapings, also tapping into affinity groups and regional press partners. The results?

Buzzy releases via outlets such as Business Wire.

Over 64.79M+ impressions, with speakers bringing in combined over 500k+ followers and more than 5k+ likes.

Notable press included Kara Brown of Jezebel, VICE and NPR, and RaVal Davis, an influencer and writer for CNN and CNBC.

In addition, Cashmere created and gifted 100 exclusive copies of Where Do You Exist? zines to individuals who have supported the launch of Here And Now, featuring portraits from photographer Aris Jerome.