Revenues attained from C-level executives, from cold lists that had never been contacted before, in commodity type businesses, using multi-step campaigns, when once a year mailings were the norm before my help.

Scott was one of those entrepreneurs.

He sold a B2B type service – to professionals – in a very impersonal type of industry (financial dealings with large companies).

We created a 3-step sequence to go out to his mostly-cold list of prospects.

It was personality driven.

It had a off-the-wall theme to it.

It was aggressive, not much for actual teaching content in it, and asked for very specific actions to be taken in each of the emails that went out.

All-in-all, it broke EVERY possible ‘rule’ you can imagine in his industry.

His peers thought it was stupid and professional-suicide.

His wife nearly left him.

His staff fretted about the jobs they were about to lose.

Lo and behold… it worked.

Not only did it work… he made $18 in revenues for every $1 he invested in this marketing campaign!

You show me ANYWHERE you can put a $1 bill in – and immediately take out $18.

How many times would you put $1 bills in?

As many as humanly possible, I would hope!

Scott was smart – he let the numbers talk louder than his ego.

He reaped the benefits and has a evergreen campaign he can continue to run untouched for many years to come.

The keys to making measurable marketing work for you:

1) Bury your ego. It will also scream at you for trying unusual ideas in your marketing. Your ego is wrong – the numbers are ALL that matter and the only way you can get those numbers is to ignore the ego and test those ideas.

2) Use themes in your marketing. Unusual themes. Wild West Themes. Peanut Butter and Jelly Themes. Dog Days Themes. You name it – use it. Your first reaction will be, “how unprofessional”. Your second reaction after testing it, “surprisingly profitable!”. I see it time and time again.

3) Multi-step campaigns ALWAYS outperform one-off campaigns. 3 steps should be your minimum. If doing direct mail – space them out about 7-10 days apart. Email campaigns should be done every second day or so.

4) Personality driven campaigns only. No speeds and feeds garbage (where you talk only about the wonderful features of your product or service). Talk about why you started your business, talk about your failures along the way, talk about your wife, husband, kids and pets. THAT is how you stand out in the clutter.

5) Be prolific. Don’t try this once and give up. Be and think like a marketer! Always be looking out for innovative marketing ideas and take massive action on getting them implemented once you come up with them.

Last…

…ignore the naysayers.

There are lots of them out there and they will surely drag down your profits and kill your passion to be a marketer of your business.

Trust the numbers – and the only way you get those is to TEST these kind of marketing campaigns!

According to Wikipedia, Adoxography was a term coined in the late 19th century, and means “fine writing on a trivial or base subject.”

It’s also the foundation of billions of dollars in sales across the world.

Think about it…

…Reality tv – they pretend it’s ‘unscripted’ – ya right! It’s not only scripted, it’s a HUGE money-maker, and uses Adoxography scripts of the mediocre and stupidity at its core.

…The National Enquirer. You can put it down all you like… the facts prove YOU are the fool if you don’t think anyone buys it! The National Enquirer sells more copies in a week than the TOP 3 business magazines and newspapers COMBINED – Proof that Adoxolography works.The people that write these headlines – “Bat Boy Explodes” – “Use Your Dreams to Win the Lotto” – “Saddam & Osama In Love.”

Those writers make a substantial income writing those words – because they sell a TON of newspapers for the publishers.

Mega-bucks from trivial and stupid stories.
The fact is…

…ALL content is good content, if it’s done properly.

Content creation is all the rage right now online.

But content is content – whether its fact and tip filled, or great story telling at its finest.

Master this skill and you will NEVER be without marketing or content ideas!

3 quick ways:

1) Always be on the lookout for stupid things (and people) you see on your day-to-day adventures. Keep notes (I use Evernote for this). Whenever you need a new idea – pull up Evernote and away you go.

2) Read the news – ALL KINDS of news. The Onion. The Wall Street Journal. The Sun. Read it all – find the ridiculous – the bizarre – the trivial that fits a story you have – then MILK IT for all it’s worth!

3) Master the use of unusual holidays and celebrations. There are THOUSANDS of them I personally compiled in the 2014 Cash Flow Calendar. For 7 years now, I’ve been showing people how to use these wacky promotional ideas to grow their business and engage their audience.

Over the past couple months, I’ve been working in a different niche and head space.

Sadly, I neglected sharing my marketing insights with
you during that time.

But, boy-oh-boy did I learn some powerful things I
wanted to share.

First, ALWAYS follow your intuition!

How many times I’ve ignored that nagging gut feeling in
pursuit of the all might money!

I shudder to think.

In this case, I had warning signs FARRRR in advance of
going head-first into this adventure… but I ignored
them.

It cost me $, it cost me far too much stress, and it
cost me some goodwill with YOU that I fully plan on
earning back.

ALWAYS follow your intuition – and back it up with some
checking the facts, but let your intuition guide you
through those tough decisions.

If I had followed mine, I would have saved 2 months of
effort.

Second, when plunging into new jv products or
partnerships, double check if your EGOS are in linewith each other.

Ego has a funny way of getting in the way of success.

In this same example, if I had done a little more
advance ego-checking, I would have seen the proof that
my intuition was right.

Just because surface level stuff says one thing,
doesn’t mean your new partners ego won’t get in the way
of trying and succeeding at things that could’ve been
wildly successful.Third, B2B is no different than B2C – just because you
couldn’t/didn’t make it work before – doesn’t mean it
doesn’t work for others.

I’ve done some great B2B campaigns that got wicked-good
response rates (one of them got an 18% conversion rate
from a COLD list!

All C-level buyers – never heard from the client before
– using a 2 page black and white letter – no logos to
be found – entire campaign told a STORY – not the B2B
facts most companies spew out).

The best part? The 18% response rate came with
COMPLIMENTS from the prospects.

We received NUMEROUS emails, phone calls, and even
letters thanking US for such a unique, and welcome,
approach.

B2B does not mean you hide behind a company – some of
the greatest and most successful companies in the world
have a personality at the core – NOT A LOGO.

Four, always be prepared to listen to others – youropinion ISN’T always right and they may have somethingvery profitable to share!

Just because something didn’t work for you in the past
– doesn’t mean it won’t work for you now – you just did
it wrong in the past.

Last, don’t be afraid to FAIL, and FAIL FAST!

The last thing you want to do when something is turning
ugly on you is to ‘stick it out’.

Especially when the intuition is telling you the
opposite, the egos involved are clashing, and the
ability to see things from all sides has become murky.

RUN AWAY.Fast.

As the great Michael Jordan shares in this quote: “I’ve
missed more than 9000 shots in my career. I’ve lost
almost 300 games. 26 times I’ve been trusted to take
the game winning shot and missed. I’ve failed over and
over and over again in my life. And that is why I
succeed”

Failure is not to be shunned – it’s a GOOD THING.
The more you fail, the more you succeed.

This applies in face-to-face sales, it applies in
online marketing, it applies in offline marketing.

This applies in sports. In learning. In improving
yourself and your situation.

First – go and like that page – I can then give you updates on the incredible success stories I will be showcasing.

Second – if you want to be interviewed (or know someone I should interview) for the Parentpreneur community, like the page and post a note about doing an interview.

Let’s show off our ability to install the entrepreneurial spirit in the new generation – the ones that will be creating breakthroughs and wealth WITHOUT the corporate nonsense.

Deal?

Please go like the page and become part of a brand new, passionate community

NEXT
– – – – – – – –

Time flies!

We are more than halfway through May – and nearly to the halfway point of 2013 – WOW!

One of the simplest ways you can increase your cash flow and grow your business is to start marketing more, with more creative campaigns.

Waaaaay back in 2008 I created the Cash Flow Calendar to help with just that.

Fran went from $1,000 months to $1,000 days with the calendar.

Doc Carney made $11,500 with just one campaign idea in there, back in 2011.

Today… it’s your turn.

The 2013 Cash Flow Calendar sells for $87 normally – but I am doing a special offer for our halfway point celebration. We are nearly halfway through the year, and I am offering you 50% off the calendar so YOU can make the second half of 2013 way more profitable than the first!

We are over a week into the year and resolutions are being abandoned by the minute around us.

If building your business (or starting a new business from home) is one of your goals for the year, this will help.

The first thing you need to do in your marketing plan is to think from the end backwards.

If you do $100,000 in revenues now… and want to get to $250,000 this year… you need to figure it out backwards.

So $250,000 a year is ~$21,000 a month in revenues.

Which is ~$5,000 a week… or $1,000 a work day.

So what can you do to generate $1,000 a day in sales?

First, you need a database to market to. If you don’t have one – GET BUSY building one! I hear this whiny complaint all the time. [insert nasally whiny voice here] “but I don’t have a list to market toooooooo”

You know what?

No one has a list to start with!

GASP.

It’s true – every single business I know of started off in business without a list to start with. If they have a list… they BUILT a list. As do you need to do. Build one!

That means you need to get focused on lead generation and website traffic.

This means blogging on a regular basis.

This means learning some SEO basics for those blog posts.

This means using paid ads from Google, Facebook, Bing, or any one of the hundreds of other paid traffic sources available online right now.

This means using solo advertising to “rent” traffic from someone elses list.

This means you learning how to CONVERT web traffic to leads.

Then convert those leads to buyers (hint: web traffic is USELESS if they don’t take an action on your site – they either buy, or they sign up to keep getting updates from you – they WON’T be back to your site because of the beautiful design, if that’s what you were hoping for!)

This means you learn how to tell compelling stories in your marketing to keep people loyal to you and looking forward to hearing more from you.

This means you create a weekly plan on how you are going to generate $1,000 a day – and you STICK with it.

The 2013 Cash Flow Calendar will help you get there, but it is up to you to stick to the plan and actually do something with the tools and education it gives you.

Novel concept… but many new entrepreneurs don’t understand this.

They think you buy the books or products and they magically make you money.

Doesn’t work that way.

You can have an enviable library of thousands of business books and be broke… if you don’t apply the information you learn.

But, take that same education, and you put MASSIVE ACTION behind it in 2013, and you easily can make your $1,000 a day!

It takes persistence and commitment.

…and a plan.

I’m here to help… let me know what I can do.

Troy

PS: The best way I know of, in the quickest amount of time, to make $1,000 a day is through Empower Network. It has the BEST training out there for generating traffic and leads to your website (no matter what business)… and has a fantastic income source built into it. If you want to start your year right, invest the $25 in Empower Network, and I will personally show you what to do and how to do it. If $25 is too much of a monthly commitment to grow your leads and income… you aren’t very serious about it. In my 11 years of marketing online, this BY FAR has the best training I have seen or bought,.

YES! I Want Troy to show me how to turn my words into wealth!

Who Is Troy D. White?

He is an internationally recognized marketing coach, expert and copywriter, whose focus is on helping entrepreneurs maximize their lead generation and marketing efforts.

Working with entrepreneurs and small business owners from all over the world gives Troy a unique insight into the challenges entrepreneurs are faced with, and the strategies that build their businesses faster.