Dan Brill, the creator of Emojinalysis and copywriter at ad agency Droga5, felt inspired to start this project after realizing that his recently used emoji were a bit concerning, he told Business Insider.

There was a lot of booze, distressed faces, and things exploding. That made him question if he was actually OK. But instead of dealing with his own problems, Brill decided to instead analyze other people's.

"Mostly I just try to tell a good story," Brill said. "It's sort of like a crime scene investigation. You're picking up a bunch of seemingly disconnected things and trying to see what fits together. Except instead of fingerprints it's a Blowfish and 'Cat with heart-shaped eyes.' I try to look beyond the smileys and the hearts, the stuff everyone uses, to see what can make each person's analysis uniquely deranged. But it's also important to stress I have absolutely no psychological training and I really have no idea what I'm doing."