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Tony Berman Sr. Product Manager | TRUSTe @otaat TRUSTe’s Website Tracker Audit Service was recently used in an experiment to analyze the accuracy of the privacy disclosures of some of 116 popular websites on the Internet (see footnote for a list of domains scanned)[1]. Forty eight percent (48%) of the sites included in the experiment do …

Dave Deasy VP of Marketing | TRUSTe @davedeasy Last month we released the results of the Q2 U.S. Consumer Confidence Edition of our Privacy Index series. We found that consumer privacy concerns remain high – 91 percent of U.S. adults worry about their privacy online, up slightly from 90 percent in Q1. The potential business impact …

Chris Babel CEO | TRUSTe Image Credit There has been considerable open debate regarding Microsoft’s May 31st announcement to ship Internet Explorer 10 with Do Not Track (DNT) on by default. The response has ranged from praise from privacy advocates, to outrage by industry associations, to questions of compliance from the W3C’s Tracking Protection Working …

John Gamble Marketing Manager | TRUSTe @johnaddisonImage Credit Chris Babel, TRUSTe’s Chief Executive Officer, will testify today before the House Judiciary Subcommittee on “New Technologies and Innovations in the Mobile, and Online space, and the Implications for Public Policy”. Mr. Babel will share new privacy technologies developed by TRUSTe to address consumer privacy in the mobile …

Chris Babel CEO | TRUSTe Image Credit TRUSTe has been moving at an accelerated pace for the first half of the year, and now – with two major educational campaigns underway – things show no sign of slowing down. Ongoing market education remains one of TRUSTe’s biggest priorities, so we’re pleased to announce that we’re …

Rob Banagale Co-founder + CEO @ Gliph @jetsetter Image Credit Startup accelerators are sprouting up across the globe with more seed-backed companies coming to market than ever before. Every startup is looking for a way to differentiate itself from competitors as it looks toward its first significant round of funding. The best founders will recognize …

Chris Babel CEO | TRUSTe Last week Microsoft announced that Internet Explorer 10 will ship with Do Not Track (DNT) turned on by default. This announcement has stirred industry debate over appropriate parameters for consumer privacy choice. At TRUSTe we believe privacy is best served when consumers are informed and have the ability to indicate …

Chris Babel CEO | TRUSTe In an hour the EU Cookie Directive will go into effect in the UK, requiring companies to have a user’s informed consent to store or access information (like cookies or web beacons) on their digital devices. Earlier in the week we turned on a solution addressing the Directive on our own …