Ernst & Young (EY) has
released the fourth edition of its annual Africa Attractiveness Survey.
Foreign Direct Investment (FDI) flows, particularly in sub-Saharan Africa, grew
steadily last year by 4.7% and at a compound annual growth rate (CAGR) of 19.5%
since 2007. In spite of this growth, the perception gap continues to limit the
acceleration of FDI flows into Africa. Those already active on the continent
are more positive than ever about its prospects, and rank it as by far the most
attractive investment destination in the world today. Those who are yet to
invest are far less enthusiastic, ranking Africa as the least attractive
investment destination in the world.
The survey shines the spotlight on 14 companies that are considered among the
continent’s growth leaders. These companies are embracing Africa’s uncertainty,
complexity and volatility, understanding that these are common challenges
across most emerging markets.

What risks and opportunities are your organisation currently encountering, or
likely to encounter, whilst doing business in Africa? (Please answer in the comments below)