Numbers Don’t Lie

Today is a new quarter, and that means a review. I get to see how well we did in the last quarter. It was a weird one for me (for sure).

We moved countries, started a new business, and created a huge amount of momentum. As our business revolves around marketing (it’s not only our deliverable, it’s also our biggest leverage point) there are a few numbers I am very interested in.

Cost of Attention

Cost of Engagement

Cost of Lead

Cost of Sale

Profit Per Sale

There are, of course, many others. Like Lifetime Value, Staff Effectiveness, and Profit per Campaign. However, I found that the numbers above give me the best overview of how we did.

So, for this quarter:

Our Cost of Attention is 2¢

Engagement was up slightly at 60¢

Our Lead Cost averaged out at $8.61 (including retargeting across multiple channels)

Our Cost Per Sale was $495 (we only measure large sales)

And our Profit Per Sale was well above $2,500.

I think this came down to really a few things:

Huge Targeting Clarity

Messenger Bots

Team Synergy

The great thing that happened this quarter was really the team pulling together, the quality of the work, results and systemisation was literally OFF-THE-CHARTS good, and the client satisfaction moving to exactly where we want it.

It’s always so interesting to look at the numbers and create a plan to improve each one. It’s honestly my favourite thing. The last quarter is always my favourite.

This quarter, we have so much planned.

I’m launching the Effective Entrepreneur Book (and funnel)

Our Done For You Marketing Service for Coaches/Consultants who want to get more clients is expand–fast (10 new client spots are available this month!)

We have a new Sales Team onboarding

Our Done For You Messenger Bot is through beta launch, and price will be increasing next week–it’s a fully proven system now! (sales exceeding $25,000)

I’m going to share my story more and get featured in press

We are running a $20,000 giveaway contest (our Black Friday special will be incredible!)

The Online Jumpstart Program is kicking off … which will be huge

We are launching The Money Shift Series with Collette, plus a new Abundance Challenge (believe me; so good!)

The Legends Academy is going Next Level with the “Unleash Your Legend Mastermind” — cannot wait for that

PLUS

We are running a 4-day event in Australia called “Mastering Influence” (I haven’t run it since 2013)

What I’ve got lined up for me, personally: a trip to Australia and New Zealand, improving my tennis game, and getting back in shape are all huge priorities

Not to mention more connection/time with Harriet, and keeping my work hours strictly 8am to 5pm, Monday to Thursday.