Rick Perry and his Eggheads

Spent 99 cents to read this excerpt — interesting set-up for what actually works in campaigning. Live visits from the candidate are king. Phone calls are useless (which I’m glad to know as I didn’t want to do them and don’t like getting them). Direct mail is only marginally effective. Yard signs ditto.

He actually paid volunteers $20 each to get a dozen of their friends to vote for him, which seems ethically shady to me — are they still ‘volunteers’ at that point? I admit, it’s a fine line between funding a meet-and-greet and directly paying the volunteer who organized it, but fine lines are important to maintain. In the end, it’s all fine lines…