Keyword Research Service

As part of my keyword research service I will provide you with a detailed list of actionable keywords that your business should be looking to optimise for. The keywords that I recommend will look to boost traffic and build trust with users.

*This a personal freelancing website. Out of courtesy to my full time employers, any projects that I am approached to work on will need to be discussed with them prior to any work being completed.

Understanding your target audience

Before you start your keyword research you need to understand your audience. The best way to do this is to create a list of buyer personas.

A buyer persona is what you perceive your perfect customer to look like. You create a fictional profile that lists a range of details. An example of details you may include could be:

Job role and title

Their typical day

Their companies industry

Any goals they have

Any challenges

How they find new information to help them improve

Age

Relationship status & number of children

Their education

Any shopping preferences

The list can go on and on. I will help you profile your target audience to help you get a real idea of who you should be looking to impress.

Taking the buyers journey into consideration

Before a user makes the decision to buy an item on a website, chances are that they have researched it before. The buyers journey places users at different stages before committing to a sale.

The three stages of the buyers journey include; Awareness, Consideration and Decision. I’ll help you identify keywords for each of these stages.

Awareness stage keywords will be phrases that people use relating to a problem. They use these keywords to understand their issues and find a solution.

The Consideration stage goes to that next step. It provides the potential solution to the problem and looks to help the users.

And finally, the Decision stage keywords. These are keywords your audience uses when they are ready to make a decision and know how to solve their issue.