Are you looking to promote your company digitally but are not sure where to start? First things first you should look at creating a digital strategy to help you achieve your business goals.
With traditional marketing becoming less popular for many businesses and more companies turning to digital methods to promote their products/services, it is important that you have a simple plan to help keep you on track.
Our expert guide will help you to create a digital strategy for your organisation.
Step 1: Define your goals
Firstly define your goals and what you want to achieve from digital. This could cover brand awareness, or promoting a new or existing product, sales or enquiries/leads.
When you have chosen your objectives, this will determine the rest of your digital...

So you’ve handed over your Instagram account to the resident office millennial and had a quick poke around AdWords. You've sent a few emails and have the feeling you should be blogging more regularly, but deep down you’re not really sure what the point of it all is.
Of course, we completely get digital marketing (for that, read we’re absolutely obsessed with it), so thought we’d preach to the not-quite converted about why digital marketing should be a key player in your marketing plan.
There’s a whole bunch of digital marketing tools that you can use to promote your brand:
content marketing and SEO
organic, local and paid search
social media
email marketing
your blog
Choose the best combination of these to direct people to your website from all...

Rapid innovations in technology have begun to fully take over our lives and are now taking over our content marketing.
2017 was the year of influencer marketing, mobile video, marketing automation and introduction of chatbots. These content marketing trends are still very much popular today although new advanced trends are being introduced in 2018.
Live video & live streaming on social
Live streaming was introduced towards the end of 2017 and it is anticipated that it will become more popular in 2018 with all major social media platforms adapting to this trend and the majority of social users utilising it on a regular basis.
According to Smart Insights, people are more attracted to videos than still images because of the deeper attachment they experience...

Having a good relationship with your agency can help define the values of a project and aid in delivering a successful outcome. But how is best to work alongside your agency and how can you help the process run smoothly? Well we’ve put together a small guide on how to deal with each step and what an agency may expect in return.
But remember most agencies follow different processes and it’s always best to discuss with your agency first how your relationship can deliver the best outcome for you.
Why not work with us?
Call us on 01604 696 385 or email info@star-digital.co.uk

It has been revealed that only 42% of businesses are able to measure their social media campaigns. Meaning that over 58% do not measure the effectiveness of their campaigns.
If you are producing quality campaigns on social media, you should be measuring it effectively to ensure how successful the campaigns are.
Social media is typically measured in two ways: on-going analytics and campaign-focused metrics. On-going analytics tracking monitors activity over time where as campaign-focused metrics tracks activity with a defined start and finish to help you understand where you’ve hit your targets.
Here are some top tips for successfully tracking your social media campaigns:
Establish the goals for your social media campaign
When establishing your goals, it’s importan...

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition.
Know who your competitors are.
This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located.
By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is t...

Content marketing is essential for all organisations wanting to successfully attract an audience. Although it is just as important to have quality content that viewers can engage with.
Content marketing involves the creation of online material such as videos, blog posts, social media posts and podcasts, amongst others. You can read our blog post on Getting Started with Content Marketing for more info.
According to the Content Marketing Institute, 89% of B2B companies rely on creating content marketing to build their brand and attract their audience. Below are 5 tips for producing effective content:
Know your audience
It is important to understand what your target audiences are looking for and what they are interested in otherwise you won’t attract the right people. Ta...