How to Change Things When Change Is Hard

by Dan Heath, Chip Heath

A Soundview Featured Book ReviewBest-selling authors Chip and Dan Heath lead readers through the process of effecting transformative change at every level — individual, organizational and societal — introducing a pattern you can use to make the changes that matter to you.

How to Mobilize the (in)Formal Organization, Energize Your Team and Get Better Results

by Jon R. Katzenbach, Zia Khan

From the bestselling coauthor of the business classic The Wisdom of Teams, comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company (the management structure, performance metrics, and processes) and the "informal" (the culture, social...

Why Some Things Catch On, and Others Don’t

by Kevin Maney

Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

What the Most Effective People Do Differently

by John C. Maxwell

Talk is cheap. Everybody does it. The question is, how can you make your words matter and influence any outcome? How can you really connect with others? It’s a skill anyone can learn. Here, Maxwell offers his proven method — Five Principles and Five Practices — so you can connect one-on-one, in a group, or with an audience.

Essential Lessons and Practices from the World's Leading Coaching Program on Authentic Success

by Robert Holden, Ph.D.

There are many so-called successful people who have not learned how to enjoy their success. True success should not have to cost you your joy, your health or your relationships. On the contrary, true success is about enjoying these things. Success Intelligence examines how to enjoy real, soulful success while living in a manic, busy and hyped-up world. Author Robert Holden, Ph.D., describes his unique coaching program — called Success Intelligence — which is used worldwide b

Seizing the Ultimate Offshore Opportunity

by Robert Kennedy

By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

Truth and Lies about Why We Buy

by Martin Lindstrom

How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

How ING Direct Succeeded by Becoming a Rebel with a Cause

by Arkadi Kuhlmann, Bruce Philp

The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...