Understanding The Value Of A Luxury, Organic Brand

2017-04-04by Josh Rosebrook

Transparency is crucial and I am passionate about empowering people to make the most educated decisions with their purchases in health and beauty. This piece was not written to defend organic, artisan products on the market, it was written to inform and spread awareness to help people understand what they buying from a luxury, hand crafted, truly natural brand. It’s an ongoing conversation, it’s education, and always needs consideration.

Offering entirely organic products is about offering you more - higher performance products with more skin regenerating, nutrient bio availability.

For example, when a brand offers a seemingly inexpensive facial oil that is composed of just a few conventional oils (which are from plants not organically grown), these conventionally grown ingredients are not as high nutrient as clean, organic plants. Oils from conventionally grown plants simply don’t have the nutrient density to offer the body or the skin due to the mineral depleted soil they are grown in and the toxic pesticides sprayed on them. These plants and their constituents are not nearly as efficacious. This is just a fact and also why these products can sell at a lower retail price. This kind of facial oil is a basic oil moisturizer and a person using it would be giving their skin a nice fatty acid barrier, which is good, but this type of product wouldn’t be accelerating the skin’s healing ability and supporting the maximum potential benefit of the skin structure - because it’s not concentrated, regenerating product.

Through many years of hands on experience as a beauty industry professional, from developing my own treatments, and the many challenges I have faced over the last 10 years growing and branding a global company, I hope this helps consumers dissect brands appropriately to best determine their worth and value. We want empowered, educated consumers.

There are many costs that go into making a product widely available on the market today and it’s not just the high quality, organic, raw ingredients. The many ongoing costs to run a business are seemingly endless and it takes a lot of capital to push a company forward successfully, even while it is growing and selling well. Truly natural, high-quality, raw ingredients are much more expensive and vulnerable to all conditions; heat, light, and spoilage, give them a shorter shelf life. Synthetic and conventional plant ingredients are much cheaper than whole, organic and wildcrafted ingredients. Many, not all, small, organic, hand crafted brands use the most expensive ingredients for cosmetics in the world. Organic ingredients can cost four or five times as much as those grown conventionally with toxic chemicals and 20 times more than synthetic counterparts.

Combine decades of hands on expertise in beauty, health or medicine, for many founders and applying years of skill, knowledge, artistry, research, and then designing, hand-crafting and producing market ready formulations, marketing and performing consumer and clinical testing, while working with labs and chemists and handling all regulation and safety - it goes on and on - These are a few of the many parts that establish the value of a product and what a person is purchasing in every bottle.

When you are a small, independent beauty brand, it’s easy for many people assume your company is larger than it is because they see it sold in many stores and available in other countries. Many times, like ours, your company is still very small - especially compared to the mainstream mega beauty corporations. Most people tend to compare and contrast you against these huge corporations often, which is not a fair comparison, at all.

There will aways be a grey area - you’ll never really know all the choices a company makes which contribute to the cost of what you are purchasing. This is why transparency of a brand is so valuable but also why consumer education is vital. Each consumer ideally needs to develop their own well-rounded knowledge of products and the market to be able to trust their own instincts and education on a brand or product. Each person must learn enough about what they are purchasing and the brand they are buying it from, to trust their choice. It can be confusing and I wish it was easier to navigate, but a person can learn to asses the value of a brand and their product through the ingredients list, the products results, their overall experience and reaching out to the brands customer service team with any questions. Bottom line: customers need perform their own research to understand ingredients, test products and be able determine worth and value of a brand for themselves. And always listen to your intuition!!!

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