Agricultural and Food Marketing Management

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This book is the second in a series originally prepared by an FAO training project for use in universities and management institutes in Eastern and Southern Africa. They are suitable for use as core texts when teaching students and also in the preparation of short-duration management training courses. This second book reviews the importance of marketing in development and the institutional structure often found in the marketing system. Chapters include:

Agricultural And Food Marketing

Market Liberalisation

Marketing Strategy, Planning And Control

New Product Development

Buyer Behaviour

Commodity Marketing

Product Management

Pricing Decisions

Channel Management And Physical Distribution

Marketing Communications

Marketing Research

Marketing Costs And Margins

This material is most suited to use in undergraduate and postgraduate degree courses. It is relevant to students of agricultural marketing, agricultural economics, agribusiness, management and business studies. Each chapter includes a summary, key terms, review questions and a glossary.

The text book may be ordered in hard copy or read as an html file online. Each of the Marketing and Agribusiness texts in this series can be complemented by additional sets of teaching aids for universities or other educational institutions. A Tutor's Manual (US$14), containing all the exercises, together with their solutions, and a box of Overhead Transparency Masters (US$20) is available for each text.