"So I rang up Janet Hueglin Hartwick, director of public affairs for the Egg Farmers of Ontario, who said the campaign grew out of research that suggested consumers want to know who produces their eggs. “There was a real sense of wanting to feel connected to the farmers,” she said. “Part of what we tried to do here was recognize we have a challenge in keeping eggs top of mind, and have people be reinvigorated about eggs.” "

He's not buying the bit about "farmers" producing the eggs. It seems even the egg eaters are suspicious.