At the end of the day, it’s not the things that you have that define your business or career. It’s the things you do. It’s not really the lack of resources that hold us back. It’s the poor choices we make about how to invest those resources.

“Product development” and “customer/user-experience design” can sound cold and calculating, but done right, it will take you right to the heart of your company’s reason-for-being. It’s a place to ask the deep questions that probably don’t get enough of your attention in the day-to-day.