(HuffPO) — The next dimension in bro fitness has arrived. A Ukrainian ad agency is producing boob-shaped weights for an October launch in sporting goods stores, according to Ads of the World. “Sports equipment for real men, who think about women all the time even when the iron is held in the hands,” reads the copy on the ad platform site. The Kiev-based 306 Creative Communication Agency logo is printed on the bottom of the weights.

Simple yet brilliant. You only work out for 1 reason and 1 reason only. To get pussy. You might as well have a constant reminder while you’re doing it why you’re doing it.