Online video viewing is not unlike how people watch TV. But a critical difference is that the viewers can comment and share their opinion online globally, in real time.

Over 80% of people who watched the Roller Babies video in either France or America considered discussing it; over 65% wanted to share it.

When you allow commenting on your video and add social media sharing buttons, there is an immediate buzz. Viewers encouraged to be interactive provide additional text to your website and increase the amount of inbound links.

Remember The Man Your Man Could Smell Like? Yes, the Old Spice guy.
The overwhelming response to the launch campaign prompted one of the most memorable social media campaigns to-date: a two-day marathon of high-quality, personalized video responses from The Man to questions from fans.

This superfast, individual reaction on user feedback (read, consumer-brand interaction) resulted in a 107% hike in short-term sales for Old Spice, and the campaign collected an incredible 40 million video views in one week!

A successful video campaign doesn’t happen by chance. Or magic. Techniques, smart thinking, social media knowledge and proper planning are important factors. If you want millions of people to watch and share your viral video, then yes, content is key.

Marketing videos can be personalized; they can even be geographically targeted (and in the language of the viewer). The turnaround time for a video campaign execution is minimal, and cost effective. Videos can provide value and engage the customer which leads to longer view time on the site.
Google, Yahoo, Bing and most search engines will give high rankings to videos if you create interesting video content based on your targeted keyword/topic.

Here are 7 tips for effective video marketing:

Include keywords as text in the file name, video title, tags, video URL and link text. Make sure the file name clearly describes your video content

Place your video in context: for example, write a blog post around the video and embed the video within the post

Allow users to add comments, and always make the video embeddable so that it can be easily shared

Include brief description of the video while sharing/uploading it across video sites

Re-Purpose the video: take images of the video and upload them on image-sharing websites

Bookmark the video and share it on popular websites such as Delicious, Stumbledupon, Digg etc