Tao of Sports Ep. 223 – Jim Rappel (SVP, Wunderman 3)

Released: Aug 30, 2013

Since 1988, Jim Rappel has been working in sports marketing. First with the Miller Sports Group, directing programming for their sports agency throughout the Mid-West, to working at Wunderman with various motorsports and professional sports in order to expand branding on different media platforms. Rappel talks about different marketing challenges that professional sports face, as well as what social and traditional media mean for sports in general. Twitter: @JimRappel