Blinkfire and Natus Vincere Renew Partnership

Unless you’ve been living under a rock, you’ve probably heard a thing or two about esports. And, maybe you’ve watched a live streaming of Call of Duty or Fortnite on Twitch.

Since we’re an always-on platform, our customers use the data we provide to leverage current and potential sponsorships, and what we’re seeing on a daily basis is this: the esports industry’s incredible popularity and massive brand reach. As the global esports market is expected to reach nearly $1 billion this year, sponsorship opportunities are growing exponentially for leagues, teams, and players. This means arming clubs like NAVI, Echo Fox, SK Gaming, and Fnatic with the tools to measure brand partners’ ROI and sponsorship valuation.

From strategically aligning brand partners with specific social media content to urging a club’s players to post images where their club’s jersey partners are visible, the exposure for sponsors is endless. GLHF! 🎮🎮 🎮