Labour Day weekend journeys made safe by both active and passive technologies

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Before you depart, visit BrainonBoard.ca to learn all about automotive safety features

TORONTO, ON., (August 29, 2013) – The Labour Day weekend provides a chance for Canadians to hit the road for one last get-away before the kids are back at school.

If you’re going on a driving trip this weekend, now is the time to get a jumpstart on your journey – and the school year – by brushing up on your automobile safety knowledge. Are you aware of all the safety technologies that are built into today’s vehicles to help protect you? Do you know how they work and what’s expected from you as a driver to ensure they’re effective?

The Traffic Injury Research Foundation (TIRF) – with support from the Toyota Canada Foundation – has created a special website called “Brain on Board” (www.brainonboard.ca) that is specifically designed to educate drivers with everything they need to know about safe driving.

For example, the site provides comprehensive information about both active and passive safety features. Active safety features are designed to help prevent or mitigate crashes, such as forward collision warning systems, anti-lock braking systems, and electronic stability control. Passive safety features help protect vehicle occupants from further injury once a crash has already occurred. This includes equipment such as seatbelts, airbags and headrests.

“Today’s vehicles have ever-improving active safety features but many of these require drivers to apply timely braking and steering to be effective,” said Sandy Di Felice, Director, Toyota Canada Inc. “Let’s all make sure we drive with care this weekend and safely wrap up another enjoyable and restful Canadian summer.”

“Before heading out this Labour Day weekend, we urge all Canadian drivers to spend a little time at the Brain on Board website,” added Robyn Robertson, TIRF President and CEO. “We need everyone to be knowledgeable about both the passive and active safety features in their vehicles, and also to appreciate how your brain is your vehicle’s most important safety feature.”

About the Toyota Canada Foundation

The Toyota Canada Foundation is a national not-for-profit, private charitable foundation, with a long-standing commitment to the Environment, Education and Safety. The Foundation supports charitable and non-profit organizations dedicated to good work in these areas.

About TIRF

Established in 1964, TIRF’s mission is to reduce traffic-related deaths and injuries. As a national, independent, charitable road safety research institute, TIRF designs, promotes, and implements effective programs and policies, based on sound research. TIRF is a registered charity and depends on grants, awards, and donations to provide services for the public. Visit us online at www.tirf.ca.

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