As Jackson's message has been passed around the internet hundreds of thousands of times, it has been accompanied by messages of support. Many plead for his message to be heeded.

Yet how many are really prepared to do what it takes to create true change in hearts, minds and laws? Montrell Jackson believed things would get better. His sister Jocelyn wonders if that's actually the case.

"It's coming to the point," she told the Washington Post, "where no lives matter, whether you're black or white or Hispanic or whatever."