Very personal banking

Almost a year ago, I wrote about a borrowing and lending exchange called Zopa that had just launched in the U.K. — a sort of peer-to-peer lending service where individuals participate directly with each other rather than through a bank or other financial institution. Since most of my clients are financial institutions, I found this an interesting bit of disintermediation, except for once it was the big guys (the banks) being disintermediated out of the supply chain.

The Economist just published news of a similar exchange (paid subscription required to read article) opening in the U.S.: Prosper. There are a few differences in how they operate (Zopa always spreads a loan across at least 50 lenders, whereas Prosper allows the higher-risk scenario of one lender to assume an entire loan), but they both take on much of the administration work around the loan — credit scoring, collection agencies in the case of a borrower defaulting — for a fee of 1% of the loan amount taken from the borrower. Prosper also allows borrowers to form social networking-type groups, such as alumni from a particular university, where the loan repayment track record of the group can have a positive reflection on the members, and therefore lower the expected interest rate. In addition to reduced interest rates, the Economist also discusses the warm-and-fuzzy part of the equation:

There is a psychic pay-off, too. Users on Zopa have said that they like lending and borrowing within a community of “real” people, rather than through a faceless bank. Mr Duvall [Zopa’s CEO] notes that affinity credit cards (ie, those linked to an activity or membership) tend to have lower default rates than traditional credit cards. “The sense of community matters,” he says.

It will be interesting to see if this technique that’s proving successful in the British marketplace can make inroads with Americans.