What is Cradle to Cradle?

Developed by architect William McDonough and chemist Michael Braungart, Cradle to Cradle design recognizes the complex, abundant processes of nature’s ecosystems, or ‘biological metabolism,‘ but also articulates a parallel ‘technical metabolism’ for human industry. Both metabolisms can be characterized by eco-effective, continuous flows of materials, energy and water, and whole-community mutualism. The Cradle to Cradle design framework moves beyond the goal of only reducing an organization’s negative impacts (eco-efficiency), to provide an engaging vision for executives and comprehensive strategies for managers to create a wholly positive footprint on the planet – environmental, social and economic (eco-effectiveness).

The Cradle to Cradle philosophy can apply to anything from houses to companies and to consumer products as well. In fact, while you may not know it, many of the cool products you see in your local stores are Cradle to Cradle certified – just check out our gallery below to see just a few of the ones we like most.