Blog:

Knowing your target audience: A beginner's guide for PRs

As a public relations professional, determining your target audience may seem rather daunting – but it doesn’t have to be. Because it's something you'll need to get right early in your career, it's always helpful to plan out the perfect strategy – and our guide is here to help.

Five exciting predictions for the PR industry in 2019

Public relations is an industry that flourishes by staying on top of the latest trends and technology. So to make sure you – the PR pro– are ready for the new year, here’s a look at what 2019 will have to offer.

Five essential steps to take when planning your next PR pitch

Every day, journalists face the major task of sifting through hundreds of PR pitches. With so much competition, making sure your press release stands out is imperative. And it’s really much simpler than it sounds.

Three reasons why niche industries need niche PRs

2018 has seen the rise of niche industries, and more and more businesses are switching from ‘generalist’ to ‘specialist’ PR pros. As industries become increasingly targeted, one has to wonder: is it time for your business to consider a niche PR pro?

How premium magazine Business Beyond makes the most of its niche trend in the print industry

Business Beyond is a ‘one-of-a-kind’ publication offered by Indlovu Media. The premium magazine features leadership strategies, ideas to help companies grow and guidance on how to make the best business decisions.

Micro influencers are people who have the potential to provide additional value to their audience – readers, followers, users, etc – in the form of meaningful content. They have developed an authentic voice within their communities where their reach is typically smaller – but more engaging – than macro-influencers.

Niche magazines provide original and extremely topic focussed content to their readers. SPORT magazine is the latest niche publication from Independent Media. With the main focus on providing exceptional content to premium subscribers, this raises the question: Are niche magazines the future of print marketing opportunities?

Rapidly expanding media directory offers new opportunities for PR

Keeping media lists up to date is a major challenge in the PR industry, especially with the increasing number of publications, broadcast stations and online sites available today. To secure media coverage, PR teams need to target the right media titles and reach out to new media.

How Rekord Media uses local news and WhatsApp to reach readers

Community news is powerful because it is extremely relevant to its readers. Publisher Rekord Media in the Free State has built a stable of over 15 community newspapers by understanding its readers, and how to reach them.