WOOLWORTHS WINTER BEAUTY FESTIVAL

May 20, 2010

PRESS RELEASE
DON¡¦T MISS THE FREE GIFTS AND SPECIAL OFFERS
AT WOOLWORTHS WINTER BEAUTY FESTIVAL
21 APRIL ¡V 2 MAY 2010
Make sure your beauty kit has everything you need for a beautiful winter at Woolworths annual Winter Beauty Festival, from 21 April to 2 May at selected Woolworths stores countrywide.
With so many well-known and exclusive brands like Benefit, Smashbox, Ren and Sisley ¡V not to mention Woolworths own wide range of colour cosmetics and skin care ¡V ensuring you¡¦re prepared for the coming season couldn¡¦t be easier. And don¡¦t miss the opportunity to try out the season¡¦s most fashionable colours and get advice from expert beauty consultants, who will also be offering free mini makeovers and mini facials.
There are plenty of special offers and gifts with purchase from your favourite international fragrance houses, including these exclusive offers available only at Woolworths:
„X Purchase a 50 ml Issey Miyake ¡¥A Scent¡¦ EDT spray and receive a free ¡¥A Scent¡¦ body kit valued at R350
„X Purchase a 50 ml Boss ¡¥Orange¡¦ EDT and receive a Boss ¡¥Orange¡¦ bag (valued at R200) free
„X Purchase any 50 ml Guerlain ¡¥Idylle¡¦ fragrance and receive a mini purse and a
30 ml ¡¥Idylle¡¦ body lotion (valued at R300) free
„X Purchase any 50 ml or larger Aramis fragrance and receive either an Aramis duffle bag or an Aramis umbrella free (while stocks last).
In addition, Yves St Laurent will be launching a new fragrance called ¡¥Parisienne¡¦ and relaunching their iconic fragrance ¡¥Opium¡¦, and South Africa¡¦s own Moya brand will be taking advantage of the Woolworths Beauty Festival to relaunch their entire range of body care and spa products.
Woolworths will also be re-launching their Hairzone and promises plenty of activity to mark the re-launch of its hair care brands.
There will also be plenty of special offers and gifts with purchase on Woolworths own exciting range of cosmetics and toiletries, which are formulated according to Woolworths ¡¥Good Beauty¡¦ principles and endorsed by Beauty Without Cruelty. These offers include:
„X A free pack of 4 make-up wedges (valued at R29.95) when you purchase any Woolworths foundation
„X A free hand and nail cream (valued at R49.95) with the purchase of any two ¡¥Homespa¡¦ products
„X A free eye pencil when you buy a Woolworths 3-in-1 mascara and a Woolworths single eye shadow (gift valued at R59.95)
„X Buy a Woolworths Time-defying gift set (containing a 150 ml cleanser, 50 ml day cream and 15 ml eye cream in a toiletry bag – valued at R499) for just R399.
What¡¦s more, if you spend R500 or more on Woolworths beauty products (excluding promotional offers), you¡¦ll get R100 off your purchase.
You¡¦ll find all these offers and more at the Woolworths Winter Beauty Festival at these stores: V&A Waterfront, Cavendish Square, Gateway, Eastgate, Sandton City, Tyger Valley, Canal Walk, Cresta, Menlyn Park, Walmer, Melrose Arch, The Grove, Fourways, Brooklyn, Centurion, Hemmingways, Galleria and Westville.
ENDS
Issued on behalf of: Woolworths
Issued by: liquidlingo Communications
Contact: Lana Maree
+27 21 424 1530
lana@liquidlingo.co.za
NOTES FOR THE EDITOR
Woolworths Good Beauty Principles
Woolworths entire range of private label cosmetics and skin care has been developed based on Woolworths ¡¥Good Beauty¡¦ principles, which include:
„X Using natural ingredients wherever possible
„X Using no harsh chemicals or petrochemicals (such as mineral oils)
„X Thorough testing both in development stages, i.e. user trials, preservative efficacy, stability tests, toxicological assessments, SPF validation and skin sensitivity where applicable, raw material tests on Material Safety Data Sheets assessed, as well as after manufacture, i.e. microbiological tests, performance tests by Woolworths to ensure compliance with agreed standards. In addition, Woolworths factories are audited separately against both Ethical and Hygiene Standards and Criteria.
„X Conformance to Animal Testing Policy
„X Ensuring that every product is as safe as it is effective and as kind to the environment as it is to skin
„X Offering exceptional value for money

Make sure your beauty kit has everything you need for a beautiful winter at Woolworths annual Winter Beauty Festival, from 21 April to 2 May at selected Woolworths stores countrywide.