MAD COW FALLOUT: RETAILERS RECALL BEEF, REASSURE CUSTOMERS

SEATTLE -- Supermarkets in the West and Northwest moved swiftly to reassure their customers after news surfaced that a slaughtered cow from Washington state tested positive for mad cow disease, according to an SN survey of several retailers.In a textbook response similar to other operators interviewed, managers at Yoke's Foods here posted fact sheets in all 12 stores within hours of the announcement

SEATTLE -- Supermarkets in the West and Northwest moved swiftly to reassure their customers after news surfaced that a slaughtered cow from Washington state tested positive for mad cow disease, according to an SN survey of several retailers.