Raidious

Driving Traffic While Creating a Personal Touch

Change can be tough. Making the shift to college life can prove quite a struggle for incoming freshmen, but colleges do their best to ease the transition. To better connect with prospective students and other core audiences, Indiana State University undertook a transition of their own — from traditional media to social.

With an underlying strategy to best reach key personae, Raidious bolstered the university’s “There’s More to Blue” campaign with a new approach to social media marketing. With record-breaking enrollment numbers for the school year, we helped excite new students about their life on campus.