Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next:

Top 10 global rebrands of 2010.
From Gap to Google, 10
brands that are entering the new year with revamped visual
identities.

Starbucks talks logo redesign. Terry
Davenport, Starbucks' svp of marketing discusses the
brand's redesigned logo, which features more emphasis on the iconic siren.

How to pick the perfect brand
name. BlackBerry, Dasani, Febreze: These are just a few of the impactful
names that Lexicon Branding has created. The boutique firm talks to Fast
Company about how to develop that perfect name.

The comeback brands of
2011. Forbeslooks at ten classic brands (think Planters Peanuts and Little Debbie) that
are combining nostalgia with updated identities to reconnect with consumers in
2011.

Events

At the completion of the webinar the viewer will have a grasp of the high level developments that are changing consumer interaction with brands along with the insights to enact change within their organization and with their brand labeling.

A recent national consumer survey revealed 8 out of 10 shoppers regularly deal with stubborn stickers and it can ruin the first impression of a new purchase. Hard-to-remove labels are causing frustration and are a common pain point, just like a dropped call or a 404 error.