This business expanded into newer media channels and successfully achieved a 100% growth in net profit over the last 3 years.

About the Client

The client is a family owned entertainment and media organization that has a glorious history of more than 50 years. Based in the tinsel town of Bollywood, they started out as a book circulating library. Following the success in the bibliographical world, they expanded into other content media and soon became a renowned name in the video rental business. Today, they are foraying into multiple distribution platforms such as TV, Airlines, DVD, DTH, Smart Gadgets, Mobile and the Internet. From the good old days of VHS cassettes to the modern age of real time content streaming, this is one company that has always believed in embracing the future.

Business Case

The client was using multiple isolated systems for its business operations. The sales invoice was generated in the stores system and then had to be manually entered in the Tally accounting system. Once all the accounting end of period balancing activities had been performed, consolidated reports were again manually generated using Excel spreadsheets. This process was impairing making real time decisions based on updated fund allocations, which was a critical requirement for the senior management. Operational inefficiencies across geographical locations were significantly impacting overall profitability.

Solution Snapshot

Implementation of AX 4.0

Centralized Security

Fixed Asset Register

Cash Flow Forecast

Amortization of Rights

Content Management

Benefits

Implementation of the Microsoft Dynamics AX solution across all locations led to the following advantages for the client:

Increased fiscal stability due to tracking of financial liabilities and collections

Financial Reporting Made Easy and Faster

Automation of Rights Amortization and Reporting

20% reduction in paper work and physical storage

20% increase in operational efficiency due to a single integrated system