Why you can expect more from Earth Hour in 2012 #IWIYW

152 countries and territories and more than 6,700 cities, towns and municipalities took part in the biggest Earth Hour event on March 31 at 8:30PM. Whilst there were some incredible stories we’ve reported in the past two weeks that capture the hope and strength of the movement, there’s one telling reason that you’ll be hearing much more from Earth Hour in 2012. More than 200,000 people accepted an IWIYW challenge on YouTube.com/EarthHour over the Earth Hour weekend - effectively committing to take their action for the environment well beyond the hour. All 60 Earth Hour feature challenges have been accepted on YouTube, so everyone can expect to see their favourite challenges completed – from Miranda Kerr conducting a yoga class to Kumi Naidoo dying his beard green at Rio+20. We can’t wait. But it wasn’t just via YouTube that the I Will If You Will campaign took off. In Indo...