What do certain colors say about brands?

Color can have an emotional impact and help drive revenue for brands by influencing purchase decision while creating brand affinity. Here are some of the top colors used by some of the most recognizable brands in the world and their meaning.

Red: passionate, aggressiveBrand example: Coca Cola

Orange: friendly, casualBrand example: Amazon

Yellow: warm, calmBrand example: Hertz

Blue: trustworthy, peacefulBrand example: Facebook

Green: safe, naturalBrand example: Whole Foods

Purple: regal, mysticalBrand example: Virgin America

Black: elegance, powerfulBrand example: Chanel

Read all of the tips on how you can use color to help drive brand affinity that affects your bottom line.