GoGo squeeZ Image Tagging

GoGo squeeZ is a brand of applesauce on the go sold in resealable pouches, distributed in North America. It is manufactured by French applesauce and fruit spread maker Materne.

Goal

To check how visuals published on digital media will be tagged by various image analysis algorithms and measure the fit with marketing strategy.

Results

Simple, easy to use application, auto-tagging images and measuring the fit between actual tags and GoGo squeeZ marketing taxonomy.We use ITM to manage the GoGo squeeZ marketing taxonomy. Images are tagged using various API, raw tags are categorized, inferred and rule based tags computed. The degree of fit is computed. Results are stored for analytics.