I am writing to let you know that, after six of the best years of my career, I have decided it’s
time for me to leave Pelotonia. Although this has been an extremely emotional decision for me, the
time is right and there is a lot more for me to accomplish.

As many of you know, in 2008, shortly after my treatment for colorectal cancer, I decided to
leave the retail world to start a charity bike ride that would eventually be named Pelotonia.
Though I was content at Abercrombie & Fitch, I felt that if I could match my business skill set
and my experience as a cancer survivor against the awful disease that had become far too personal
to me, my family and so many others I know and love, there was an opportunity to create something
very special.

While there are many successful charity events, I believed it was key to position Pelotonia as a
brand that exemplifies the spirit and strength of its participants. I wanted those who rode in
Pelotonia to have a differentiated experience; something that felt hip and fun while still being
strong and ambitious. I also believed that if the community accepted the Pelotonia brand, that
brand would build into a powerful movement over time. In just five rides, Pelotonia has made that
progression and more. Pelotonia now hosts more Riders each year than any other charity event of its
kind in the country.

I am beyond proud of what the Pelotonia movement has accomplished. When Pelotonia opened its
doors in the fall of 2008, initial projections indicated that Pelotonia could generate what was
thought to be a lofty goal of $35 million for our beneficiary, The Ohio State University
Comprehensive Cancer Center. In only four rides, we exceeded that goal by over $7 million and our
five-year total is an extraordinary $61.3 million.

For the past two years, I have spoken enthusiastically about introducing Pelotonia to other
cancer programs across the country. While I am still confident there is excellent potential for a
nationally based ride, I am now convinced that franchising Pelotonia would invariably yield less
impressive results and would unnecessarily dilute the strength of the Pelotonia brand. Under the
current operating structure, Pelotonia is best positioned to raise funds as intended from the
beginning, which is solely for the OSU Comprehensive Cancer Center.

Today, the Pelotonia brand is the strongest it has ever been. With the organization on track to
generate more than $20 million annually, there is no better time for me to move on and impact
cancer more broadly.

The physicians at The Ohio State University’s James Cancer Hospital saved my life. I could not
be more appreciative for their exceptional care and hope that, with my efforts at Pelotonia, I have
been able to repay them in some measure for the gift they have given me and my family.

Over the next few weeks, I plan to finalize details for a new company that will offer creative
and advisory services to businesses. Shortly after, I look forward to sharing information about a
new foundation, which will host rides nationally to fund cancer research.

I will always cherish my time with Pelotonia, and I look forward to continuing as its advocate
and supporter. Thank you to all of you for sharing your kindness and your grit with me. I am better
for it.