“Picture a library. If the first thing that comes to mind is a card catalog, “you’re long overdue for a visit,” according to Public Library Association President Larry Neal. For years, libraries have been on the leading edge when it comes to piloting new technologies, Neal said. They were some of the first places to offer access to desktop computers, the Internet and e-readers. But as libraries’ offerings have evolved, their marketing and branding efforts haven’t necessarily kept pace. And while surveys show the majority of Americans still believe in the importance of libraries, the discrepancy has left more tech-savvy generations wondering why they would ever need to visit one.” (via AZ Central)