What Is Responsible Fashion?

Ever since the fashion industry implemented mass production, consumers have been able to purchase new clothing at the snap of a finger.

After all, the high street is overflowing with ‘affordable’ garments that will leave your wardrobe fit to bursting in no time. Unfortunately, the current approach to fashion is both unethical and unsustainable, struggling to meet demands that increase with every year that passes. Here at 2forjoy, we believe that responsible fashion is the first step towards a fashion industry that is both economically and environmentally friendly. Read on to find out more about what it means to support responsible fashion…

Repairing Instead of Replacing

The ease of mass production within the fashion industry has caused consumers to buy clothing because they want it, not because they need it. As a result, it has become more convenient to replace old clothing rather than take the time to repair it. After all, throwing away garments is easy when you do not develop a relationship with them. Alternatively, consumerism can be altered in order to view fashion from a responsible standpoint by encouraging shoppers to invest in their wardrobe and carry out repairs, as this will reduce the amount of clothing that ends up in landfill.

Industry Relationships

The platform on which the fashion industry is built upon is incredibly unstable and demands are increasing every single year. Slow fashion places a huge emphasis on the importance of mutually beneficial industry relationships in order to ensure that every single contributor to the production of an article of clothing reaps benefits. This way there is no pyramid of profits where the big boss pockets all the money whilst the labourers at the bottom are forced to live in poverty. After all, this is the reality for many a foreign seamstress crafting the clothing for western fast fashion brands.

Ethical Methods

The fast fashion industry chooses to place profit over principles and this affects the environment and workers simultaneously. After all, it takes almost 2000 gallons of water to make just one pair of jeans and that is without factoring in the dyes that are used to change the colours. These methods can make drinking water supplies toxic and contribute to the damage that we inflict on our planet every year. By choosing to be responsible with your fashion choices and investing in high quality goods that make conscious decisions to craft clothing responsibly, you can help reduce the damage that fashion inflicts on the environment.

All of our clothing here at 2forjoy is sourced responsibly in order to ensure that we can deliver on quality and durability fronts. After all, the aim to increase the transparency within our industry starts with us! In fact, we follow a strict ethical fashion philosophy which focuses on crafting high quality clothing that doesn’t come at the cost of our environment. To find out more information about supporting responsible fashion, get in contact with a member of the 2forjoy team today.