adidas Springblade

adidas have today unveiled Springblade, the first running shoe with individually tuned blades engineered to help propel runners forward with one of the most effective energy returns in the industry. Unlike standard EVA midsoles that deliver energy return in a vertical direction, Springblade features 16 forward angled blades made out of a high-tech polymer. The highly elastic blades instantaneously react to any environment, compressing and releasing energy to create an efficient push-off that feels like you have springs under your feet.

“Springblade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, global creative director of performance at adidas. “At the same time,adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.” Carnes continued, “Every aspect of Springblade is engineered to reflect extensive athlete insights to help make them better. For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.

Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.

“adidas is continuing to develop new innovations based on what athletes not only need but demand,” said Mikal Peveto, director of running at adidas America. “We know we have something special with BOOST cushioning introduced earlier this year and we’re confident Springblade will set us apart from the competition once again. Peveto continued, “Six years in the making, Springblade provides one of the highest energy returns in the industry.”

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.