PR Training

Course Content:

A course aimed at building a coherent sense of how the news media works, how journalist and their editors make their decisions and how to maximise individual relationships with journalists. Crucial for all those wishing to improve, brush up or discover their PR skills, in particular journalists looking to move into PR and PR people looking to improve their knowledge and skill base.

Programme

Introduction and training objectives

News values

The journalist’s world

The newsdesk

Pitching your story

Giving comment

Wind up and questions

What you should bring with you: No requirements. You may wish to bring a notepad.

Qualifications: No formal qualifications required.

Expected learning outcomes: On completion participants should have a clear understanding of how the news media and PR process works and have sufficient empathy for and confidence in dealing with news journalists to aid them in their future work.

This 1 day course costs £100 for NUJ members and £160 for non-members and this includes all materials, tea/coffees & sandwich lunch.

Check out our Course Calendarfor the next date and location for this course. For availability and to book a place, please contact us on 0141 248 6648/7748 or by email at NUJScotland@nuj.org.uk