Apr 13, 2012

If you’re having a tough time getting leads, prospects and sales for your real estate listings, don’t blame the market just yet. Playing the blame game won’t get you anywhere.

Instead take a look at your own real estate marketing strategies and ask yourself if these are still in tune with what consumers are doing.

Too often real estate agents spend so much time in the field that they get tunnel vision: meaning they don’t take stock and look what’s happening in the overall scheme of things. They think they’re too busy to read, study or keep themselves in step with the latest real estate buying trends.

Feb 28, 2012

Like politics, it is said that all real estate is local. If you have managed to establish your reputation as an expert and a fair dealing professional in your local community, congratulate yourself. You have just built a huge advantage over your competition.

However, if you're just a beginner with no connections you may be in for a tough time. As you have realized few people would want to do business with a nobody. This is because they want to deal only with trustworthy experts and not waste their time with a newbie. It might sound unfair but that's the way it is. Why would you entrust your hard earned money / property to an amateur when you know a lot of pros?

Oct 26, 2011

My August 2011 blog post onFacebook Marketing - Common Blunders Made By Real Estate Agents & Brokers got a lot comments and reactions from realtors and agents looking to exploit the social network to gain more real estate prospects and leads. Learn how to be a Facebook marketing ninja Aside from the positive and encouraging feedback from that particular blog post, I also got a lot questions on other Facebook marketing best practices applicable for real estate selling. While I am happy to give a lot of more of these tips, I usually end up directing them to google or even visit Facebook's site for more practical and easy ways to attract prospective real estate buyers and increase audience engagement given that the subject is so broad that it will take several posts just to even scratch the surface.Even with the links I've shared lets admit it: searching and poring over Facebook's guides on the web takes time and can be a boring and dull exercise.Fortunately, Facebook it seems has heard the "cries for help" from professionals and businesses asking for a more comprehensive and engaging way to learn how to use the network to grow their business.

Oct 14, 2011

No, I am not the Crypt Keeper but since Halloween is only a few weeks away I would like to share a few short real estate horror stories to keep up with the season.

These stories (or more accurately: scenarios) are based from my own actual experience as well as those I have witnessed or known first-hand from almost 20 years of working with realtors and agents, property buyers and sellers around the country.

Just a short caveat though, this article is written in the spirit of fun and ghoulish humor with generous sprinkling of truth from various actual cases. I am NOT pinpointing to any person or a group but if you feel alluded to by this post...don't blame me. Blame your conscience (which means you are still a good person since you still have a conscience).

Aug 2, 2011

With 750 Million users worldwide spending billions of minutes monthly, real estate agents and brokers are understandably flocking to Facebook for both personal and business purposes. And why not? Facebook marketing is one of biggest & most effective strategies available today and it has reaped online & social media-savy realtors enormous benefits.

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I started selling real estate properties selling various subdivisions under Asian Pacific Realty in Cebu way back in 1993 and received my license as a broker from the DTI the following year, 1994.

Since then I served in various capacities with different realty agencies and was assigned to head the Cagayan de Oro Branch Office (SJRMC), Bacolod & Iloilo (Asian Pacific). I also was appointed VP of my own sales division aside from concurrent capacity as Western Visayas regional head / VP for APGC.

My work as head of the APGC involved crafting marketing strategies, training hundreds of sales associates, business development as well as managing the entire company's operations with the goal of making the entire effort profitable.

In the year 2008, I rejoined my family in Cebu and formed CNP Properties, an agency selling various properties in Cebu, Negros & Panay Islands.

My interest in leveraging technology to sell more properties started in the late 90s when I discovered the internet and since then have become an avid advocate of utilizing the web as a means to level the playing field among big and small realty players.

My passion for the internet & tech lead me to join in 2009, OMS & andrewredwards, a new media company based in Australia, as its International Business Development Manager. This move gave me opened my horizons to unlimited possibilities and gave me experience to work with a fantastic international team.

This situation put me in a unique position to being able to share both 'old school' street smarts & new 'information age' marketing tactics with Filipino and international sales agents & property owners.

Because of my willingness to share what I have learned, various developers & property owners invite me to conduct sales clinics and seminars for their sales force in order to sharpen and upgrade their skills and knowledge.

Experience & Innovation is what I would like to spread around through this blog and at least help contributing to upgrading & professionalizing real estate services not just here but all over the world.