Samsung’s new home appliance product line for 2010 includes a front-loading washer with a spacious 5.0 cu.ft. capacity and a new intense PowerFoam cleaning technology, a new Four-Door Refrigerator with a unique mid-drawer positioned at counter height that opens to the outside and has independent temperature control, a new line of side-by-side refrigerators highlighted by the best in class energy efficiency, and the first hybrid induction range.

The new washer, offers a spacious 5.0 cu.ft. capacity to help get more wash done in less time. It also features the newly improved Vibration Reduction Technology Plus, which reduces rattling and noise, making it so families hardly know they’re on and allowing them to put their laundry machines anywhere they prefer. Samsung hopes to eliminate the need for all those stain-treatment sticks with the new PowerFoam feature that pre-dissolves detergent into powerful foam for a more thorough washing. In addition, PureCycle alerts consumers with a gentle chime after 40 washes and allows consumers to clean their machine with the press of a button using hot water, not harsh chemicals. These are both available in colors stainless platinum or white, and prices range from $1,399-$1,549.

Samsung’s Four-Door Refrigerator offers a counter-height FlexZone Drawer with Temperature Control and SmartDivider that is accessible to everyone in the family. The flexible mid-drawer opens separately from the exterior of the refrigerator, ensuring that no cold air is lost from the main refrigerator or freezer compartments. The drawer itself can be temperature-controlled to store different types of food including snacks, party platters, deli meats, or beverages, and the Smart Divider allows families to adjust how the drawer is organized. It’s proprietary Twin Cooling System Plus keeps food fresh by eliminating odor transfer and maintaining optimal humidity levels in each compartment. It is available in stainless platinum, stainless steel, black and white for $2,699-$2,999.
Samsung’s new Energy Efficient Side-By-Side Refrigerators, are among the most energy efficient refrigerators on the market. Through a combination of features such as a proprietary insulation system, electric temperature sensors, LED tower lighting, and Samsung’s Twin Cooling System, the new side-by-side refrigerators can use up to 30 percent less energy than Department of Energy minimum standards. It is available in black, white, stainless steel, stainless platinum for $999-$1,799.

Samsung Electronics America will add induction technology to its cooking appliance line this fall.

Details are sketchy, but the company said the freestanding model will be produced entirely in-house.

“It’s gorgeous,” said James Politeski, sales and marketing VP for Samsung digital appliances. “The controls are intuitive, more accessible and very cool.”

Joining the induction unit will be Samsung’s first gas-fueled ranges. Two models are also set to ship this fall, along with a $600 speed oven that features microwave and electric heating.

In laundry, Samsung has added a step between its opening price point $999 front-load washer and its $1,499 front-load steam washer. The new, Energy Star-rated WF419 (suggested retail $1,199) also features steam cycles and Samsung’s vibration-reduction technology (VRT), plus 4.3 cubic feet of capacity and a diamond-patterned drum surface that’s gentler on fabrics.

Samsung also lowered its opening price point in front-load laundry to $699 in a Lowe’s-exclusive model that could join the open line next year depending on marketplace conditions. Senior marketing manager Jeffrey Armstrong said the company is hesitant to play in the promotional arena after establishing Samsung as a premium appliance brand — a strategy that has paid off with a 100 percent increase in first-quarter laundry sales.

In refrigeration, Samsung showed three French door models with dual ice makers, a feature it described as an industry first. The dual system includes an external filtered water and ice dispenser in the refrigerator and an additional ice maker in the freezer to provide twice the ice-making ability of standard units.

Samsung has a creative refrigerator idea. The Quatro Cooling Convertible Refrigerator allows the consumer to switch the refrigeration and freezing compartments as needed. If you plan to cook and freeze food in preparation for a big event just switch use to make room. The same applies to needing more room to cool drinks for a party. The unit has to bottom drawer that can switch modes at the push of a button.

The refrigerator is a french door style with each compartment controlled and cooled separately with its own evaporator and fan. The bottom two drawers adapt to become refrigerators as needed.

APD is a high end appliance dealer in Culver City, on the west side of Los Angeles. They specialize in high end appliances at competitive prices with excellent design and consulting services as part of the mix. Their brands include Miele, Viking, Thermador and Sub-Zero.
Where to find them:
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(323) 870-5806
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