Just in time for the 55th annual Grammy Awards, Gucci Timepieces & Jewelry and Samsung are collaborating to present a novel fusion of luxury fashion with eye-catching transparent digital signage display technology. The Samsung NL22B LED LCD Transparent Display technology is being used to showcase Gucci Timepieces & Jewelry's Grammy special-edition watch collection in Macy's Herald Square storefront windows in New York City.

Samsung's transparent LED-lit LCD display solution will show video content from Gucci Timepieces & Jewelry that will play dynamically on and around the GRAMMY special-edition collection at the Macy's flagship store. The collection and Samsung digital signage technology is on display at the Macy's Herald Square store through Feb. 13.

Samsung's NL22B transparent LCD display solution features a transmittance rate of 15 percent combined with a contrast ratio of 500:1, allowing Gucci Timepieces & Jewelry to provide attention-grabbing images over its storefront window displays and dynamically showcase their products behind it at the same time.