PubCon Live: Neuromarketing & Successful MEGA SEO Framework

Below is live coverage of the Neuromarketing & Successful MEGA SEO Framework panel from the PubCon 2011 conference.

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1:28:12 PMBarry Schwartz:Starting soon...

1:29:20 PMBarry Schwartz:

1:32:00 PMBarry Schwartz:Neuromarketing - One of the Hottest Topics in Marketing by Roger B. Dooley

1:46:50 PMBarry Schwartz:50k to do a brain study, instead, his book takes the strategies of some past studies into actionable items

1:47:20 PMBarry Schwartz:

1:48:16 PMBarry Schwartz:He is offering one guy $10 but he has to decide how to split it with the guy across the room. The guy on the other side of the room has to accept, if not, no one gets it. So he said $5 and the other guy accepted it.

1:48:31 PMBarry Schwartz:So here it ended up with a good result.

1:48:58 PMBarry Schwartz:It doesn't always end up that way... Fair deals only about 50% come out good. 33% end in failure.

1:49:31 PMBarry Schwartz:

1:49:48 PMBarry Schwartz:If you want to do a deal, socialize first and then do the deal.

1:50:23 PMBarry Schwartz:People who were exposed to an image of currency as opposed to a neutral image, like a fish, they were half as likely to help an experimenter that needed experience.

1:51:31 PMBarry Schwartz:He said simple fonts convince people

1:53:07 PMBarry Schwartz:That is all. Obviously not SEO related but that is coming up in a few minutes.

1:54:40 PMBarry Schwartz:Next up is Successful MEGA SEO Framework for Any Organization by Derrick Wheeler

1:57:23 PMBarry Schwartz:Derrick is starting soon

1:59:06 PMBarry Schwartz:

2:01:29 PMBarry Schwartz:

2:01:37 PMBarry Schwartz:That is how he felt when he first started at Microsoft.

2:02:20 PMBarry Schwartz:In a large organization, what does success look like?

2:02:24 PMBarry Schwartz:

2:02:42 PMBarry Schwartz:They built out an SEO Framework

2:02:54 PMBarry Schwartz:

2:03:06 PMBarry Schwartz:There is the framework... They have six step process

2:04:33 PMBarry Schwartz:He is explaining this framework a bit in detail...

2:05:58 PMBarry Schwartz:They are migrating all their analytics to one analytics package, so they can compare it to other sites in their network

2:06:56 PMBarry Schwartz:Here is an example, this is microsoft.com, crawl summary

2:07:14 PMBarry Schwartz:

2:07:21 PMBarry Schwartz:Look at the number of pages crawled and crawl errors, something is wrong.

2:09:37 PMBarry Schwartz:One of the issues is inconsistent URL structures.

2:09:51 PMBarry Schwartz:

2:11:49 PMBarry Schwartz:

2:11:55 PMBarry Schwartz:Not sure if you can make out that email, it is an email he got internally

2:12:50 PMBarry Schwartz:He has to figure out what this guy is talking about, how to optimize for it and how to deal with it.

2:13:10 PMBarry Schwartz:

2:13:12 PMMichael Martinez:The email is blurry.

2:13:19 PMBarry Schwartz:Hopefully that is better.

2:13:24 PMBarry Schwartz:Click on it to enlarge.

2:13:55 PMBarry Schwartz:On any given day, they might get two or three emails that says, "I have a keyword that I want to rank for. How can you help me?" He said, that is not scalable.

2:17:01 PMBarry Schwartz:

2:17:06 PMBarry Schwartz:Here is one of their dashboards...

2:17:26 PMBarry Schwartz:12% of their traffic years ago was from search engines, now it is over 25% - so it is nice.

2:18:24 PMBarry Schwartz:They have a great framework for reporting which took over two years to put in place

2:18:25 PMBarry Schwartz:

2:19:09 PMBarry Schwartz:If you are doing mega seo, you need to have a system to detect issues on your sites. You can't do it all by hand.

2:19:22 PMBarry Schwartz:

2:19:39 PMBarry Schwartz:Find the problems, tell them to fix it, if they don't, they block it using the robots.txt

2:22:17 PMBarry Schwartz:They also do their own SEO shows internally at Microsoft.

2:22:36 PMBarry Schwartz:He said it would cost a fortune to send everyone to SMX, FYI, Danny is in the audience...

2:24:54 PMBarry Schwartz:He plugged Nine By Blue, Outrider (their main SEO vendor) and they use other SEO firms

2:26:35 PMBarry Schwartz:

2:26:37 PMBarry Schwartz:This is their lights.

2:29:43 PMBarry Schwartz:Now it is Q&A Time... Next session at 3:15p PDT