Tips

Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want ...

How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other ...

We’re moving toward the end of the year — and it can be easy to start going into “hunker down” mode instead of “growth” mode. But we still have four more months of 2017 left — and it’s definitely not too late to do something epic this year! This month’s ...

Let’s get something important out of the way: It’s okay to have fears. Actually, it can be good to have fears. Especially when it comes to any kind of entrepreneurial venture. Fear can keep you working hard. Fear can keep you asking the right questions. Fear can keep you from ...

Today is Labor Day in the U.S., a time to celebrate the potency and dignity of work — and the regenerating power of a little time off. The Copyblogger team will be back starting tomorrow with lots more content for you … including your September Creativity and Productivity prompts later ...

This week, we have three posts to help you grow in various ways — creatively, financially, grammatically. On Monday, Jerod Morris let us know that Digital Commerce Academy is now open for new students! This is the resource you need if you want to get a digital business off the ...

Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something ...

A component of my publishing philosophy is: “Wanting to write something does not guarantee that someone will want to read it.” And it comes into play when you write the first marketing materials for your business — many new marketers get excited about a type of writing that doesn’t turn ...

Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and professional freedom that comes along with it too. Already prepared to move forward? Here’s how to start your Digital Commerce Academy membership today, so you can ...

Productive? In August? Isn’t that an oxymoron? This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not ...