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Allani is a social commerce website providing shoppers with fashion ideas and curated products from trusted stores.
Initially focused on deskto… Read More

Allani is a social commerce website providing shoppers with fashion ideas and curated products from trusted stores.
Initially focused on desktop audiences, the company decided to shift towards mobile-first design at the end of 2014. Last November I joined the team for a series of brainstorming sessions meant to establish the general design direction for this new approach and explore potential solutions for the most pressing design challenges.
The following concept design aimed to capture the ideas and conclusions that surfaced during these conversations.
To see the current iteration of Allani Mobile go to allani.pl/mobile.
Creative Commons:
“Bra” symbol by Austin Condiff, “Dress” symbol by hunotika,
“Jacket” symbol by Lisa Staudinger, “ Purse” and “Scarf” symbols by Joe Harrison, “High-Heel” symbol by Norbert Kucsera, “Jeans” symbol Yazmin Alanis from thenounproject.com collection.
iPhone 5s mockup by Robbie Pearce. Read Less

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Basic Info

Allani is a social commerce website providing shoppers with fashion ideas and curated products from trusted stores.
Initially focused on desktop audiences, the company decided to shift towards mobile-first design at the end of 2014. Last November I joined the team for a series of brainstorming sessions meant to establish the general design direction for this new approach and explore potential solutions for the most pressing design challenges.
The following concept design aimed to capture the ideas and conclusions that surfaced during these conversations.
To see the current iteration of Allani Mobile go to allani.pl/mobile.
Creative Commons:
“Bra” symbol by Austin Condiff, “Dress” symbol by hunotika,
“Jacket” symbol by Lisa Staudinger, “ Purse” and “Scarf” symbols by Joe Harrison, “High-Heel” symbol by Norbert Kucsera, “Jeans” symbol Yazmin Alanis from thenounproject.com collection.
iPhone 5s mockup by Robbie Pearce.