Issue #44, March-April 2013

Too big, too hard, too difficult? Not for Trigger Happy, the Business Bakery, Mix Limited, or any of the other ridiculously successful businesses in this issue. Ignoring the naysayers, in fact, is how some of our biggest and best got started.

Remember those hours of fun and laughter in economics class learning about demand, inflation and GDP? Probably not. But then again, your business studies teacher wasn't Mark Snoad, creator of educational board game Gumption.

Apparently as human beings, we are interested in three main fundamentals: being successful, being happy, and trying to avoid death. This book focuses on the first of these and by extension, somewhat on the second.