Advertise Yourself Marcs

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street gets to feel like they the star of the campaign. Because everything is in reverse. The ads look in awe at the viewer. And you get to feel like you are the ad. Backwards type cemented the message.

Advertise Yourself Marcs

Promoting a fashion brand without showing the fashion sounds like a strange proposal. But in this multi-award winning campaign the person in the street gets to feel like they the star of the campaign. Because everything is in reverse. The ads look in awe at the viewer. And you get to feel like you are the ad. Backwards type cemented the message.