Blog Entries - tag: 'Lead generation strategy'

Most would agree that cold calling is no fun, and in most cases is a poor use of your time. Cold calling positions you as desperate, and gives the other person the upper hand in the relationship. So, what's a viable alternative to cold calling, you ask?

Does this sound familiar? “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to. How do I get off this roller coaster"? Here's how...