Basically, a typography prototype is a single web page that consists of the project’s actual content. It’s designed in the browser using real web fonts and tools like Typecast. A typography prototype includes font choices, styles for the basic text content and a typographic scale, but nothing else.

Having an approach that focuses on the most important part of any website is fundamental to producing an outstanding experience. It’s so simple but many avoid it. Me included.

The finished typography prototype will be used as the foundation for the rest of our work. We have the recipe, and now we need to start thinking how the colours and the layout will be cooked. This way, when we start our work from the most crucial parts — the content and the typography — and build everything else up from that point, there’s much less chance that we will get lost along the way.

I know where I am starting my next project.

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