WoW!

The Salvation Army

by
SOFII

Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.

by
SOFII

Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.

by
SOFII

In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.