03 Aug Minimum Viable Analytics – The Mobile Growth Stack

All too often, in an effort to be ‘data driven’, teams fall into one or more of the following traps:

Tracking the wrong things, or not tracking things in enough detail, leading to data that is not providing actionable insight

Tracking everything possible, without a plan on how to leverage it, knowing that it might be useful at some point. This can lead to code bloat, over-use of network connection in the app and potentially wasted dev cycles implementing or updating redundant tracking

Failing to effectively structure and process the data that is collected, leading to a mounting heap of unused or surplus analytics data that fails to add value

Analysis paralysis: spending tons of time slicing and dicing data, but failing to act on it (often exacerbated by unstructured or surplus data)

Failing to keep analytics up to date with new product updates, leading to data which does not reflect product usage accurately