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Our work.

Amway

Ford Motor Company

Fonterra – Anlene & Anmum

Maxis

Client Partners.

As thought leaders in digital transformation, we share best practice across markets and industries to maximise potential for our clients.

Our people and culture.

We think great talent is infectious, so we are always on the lookout for new people and ideas. Whether you’re a strategic thinker, technical expert, performance pro or marketing magician, we’d love to hear from you to get involved.

What makes us tick.

For our team it’s not just about ‘the job’. Working together is about a collective pride and passion that we share for many things. We asked some of our people what makes them tick and their thoughts on digital transformation.

Inês Almeida

Chief Transformation Officer

I love to write Epic Fantasy fiction. In my stories, enhanced humans attempt to use magic for good, yet occasionally they unleash great darkness upon the world. Arthur C. Clarke once said that “any sufficiently advanced technology is indistinguishable from magic.” Technology is sorcery; it has tremendous potential for good. But to use it wisely we must rely on storytelling to guide our hand—actual tales from our past and fictional stories from those crazy enough to attempt to predict our future.

The case for change for businesses is crystal clear, and our unwillingness or inability to act will lead to a certain demise. Yet, we should be hopeful and enthusiastic about the possibilities. We can learn to spot the patterns that are working for other successful companies of all shapes and sizes, across a variety of categories and geos. There is a map to a thriving business, and all we must do is model and adapt it to our distinct stand because, as Simon Sinek explains, “People don’t buy WHAT you do, they buy WHY you do it.”

Andrew Burgess

Practice Leader - Technology

I have had a lifelong (started playing at 6 year old) passion for the sport of Basketball, it has it all, team work, individual contribution, fitness, skills specialisation, strategy plays, speed, luck and it all done in a short period so that I have time for all my other activities. It is also a great spectator sport. I had the great privilege of watching in person, LeBron James crush the opposition in a game between the Detroit Pistons and the Cleveland Cavaliers in Motown (Detroit). Simply awe inspiring.

To be able to deliver the magic moments to client customers that is so seamless it just feels natural and delightful. The people, the planning, the design, the communication and the technology in true harmony delivering the stand out experiences and magic moments. Like an outstanding West End Musical where everything is designed, engineered, scripted and rehearsed, coming together precisely at the right moment to engage and move the audience.

Boon Keong Tng

Principal Consultant - Asia

I love anything with an internal combustion engine and 4 wheels. I’m a big petrolhead!

Digital services is one of the very few professional domains where long held traditional ways of working in Marketing and IT can be challenged and disregarded. I’ve always liked being in a position to challenge norms and perceived roles of authority. Its truly an open playing field where those who are open minded and hardworking get to reap the rewards.

Ashley McVey

Head of Strategy and Experience

I am an avid student of the world who counts Travel amongst his loves. Having run with the bulls, danced through Brazilian Carnival, taught English to Myanmese Refugees, walked the Inca Trail, learnt to cook from Sri Lankan villagers and seen the Northern Lights, I’m is always looking for the next adventure, though with two young kids they tend to be closer to home these days.

I work in digital transformation because I love leaving things better than before I found them. Today, this is done by solving customer and business problems and working with smart and passionate people to design solutions which become just a part of people’s lives. Driving change for the better in whatever size or shape is both exciting and challenging.

Leadership.

We are fortunate to have some of the most diverse and experienced people leading the charge in our business. From fresh, dynamic entrepreneurs, to established consultants and globally recognised digital experts.

Simone Iles

Country Leader - New Zealand

Senior marketing roles in retail, telco, financial services and Government. Has led several digital transformations and held governance and leadership roles including the NZ Institute of Directors and Marketing Association.

Tobias Wilson

Country Leader - Singapore

8+ years of experience building and running digital businesses in Asia. Launched, built and sold @ccomplice to APD in 2015. Chairman of the Interactive Advertising Bureau in Singapore.

Chee Hung Goon

Country Leader - Malaysia

15+ years in advertising and digital marketing with Omnicom and WPP business units in Malaysia and Vietnam. Launched his own boutique digital agency in 2003. Country Leader for APD since 2015.

David Caldwell

Country Leader - Philippines

30+ years of corporate leadership with 16 in Philippines BPO. Led Operations in the Philippines for Emerson, Wells Fargo and General Motors.

Inês Almeida

Chief Transformation Officer

Over 20 years of experience in technology, business strategy, innovation and change. She has a proven track record in the enterprise, startup, and non-profit environments. Inês worked for companies such as KPMG, Thoughtworks and Publicis.Sapient. She led many enterprise-wide digital transformation initiatives, as well as agile and innovation programs for large corporate clients.

John Matthews

Practice Leader - Performance

15+ years’ experience across all areas of Performance Marketing. 14 years with dgm (acquired by APD) in the UK, Australia and Singapore. Ran Performance in Australia and moved to Singapore to launch Performance Marketing across the region.

Newton Smith

Strategic Accounts Leader

Formerly Head of Emerging Markets eCommerce for IBM and CEO of IBM’s Manila BPO business. Previously a Partner with PWC and Head of New Business for Optus.