SALES REPORT

A Message from Executive DirectorRandy Randall

Over the past few months, we have been discussing the importance of experiential tourism and the ways that Santa Fe can offer more robust experiences to travelers. The younger visitor is looking for an interactive and immersive vacation, not just a passive three day sightseeing visit, especially when they come to a unique place such as Santa Fe. This past week we had a creative session with our public relations, advertising and website management firms and they confirmed this fact in almost every aspect of the planning process.

TOURISM Santa Fe is committed to offering an experience page on our website; however, we are still in search of the right experiences to be able to launch the page. Please look at your business model and see how you can incorporate an experience into your execution. We will market it on your behalf and over time, it will be a valuable new profit center.

What is an interactive and immersive experience? We see it as: being able to work with a master potter to create your own pot side by side as the potter creates his own that you may also purchase. Or it is helping concept a piece of art that an artist will create as a one-of-a-kind piece for a neighborhood beautification project. Or participating in a cooking process and having a role in preparing your meal rather than just the traditional fine dining experience. It could be providing the opportunity to be a “Margarita Mixologist” for the day and providing guests with a variety of ingredients to make their own custom margarita that could be a special on the bar menu later that night. The Four Seasons Resort offers several terrific culinary experiences one can participate in, if the concept of an interactive experience is still not understood, including the Chef’s Garden Table experience.

Many of our partners are already offering a variety of classes, workshops, and tours. We are seeking new and exciting ways that build upon what many of you already offer — Ideas that offer the greatest potential for rewarding experiences and life-long memories. Please give this some continued thought, as we are anxious to launch the Santa Fe Experience section of the website once new ideas and offerings are available.