Jägermeister to Release Cold Brew Coffee

Jägermeister has announced plans to release a brand new product based off cold brew coffee, set for release in the North American market in January 2020.

Jägermeister Cold Brew Coffee contains 33% alcohol by colume and is a premium product aimed at shot lovers, coffee enthusiasts and Jägermeister brand fans. Using Jägermeister and its blend of 6 herbs, blossoms, roots and fruits as a base, the new release adds in the flavours of Arabica coffee beans and cacao.

Like the original, Jägermeister Cold Brew Coffee is best served as a shot at -18°C. It is recommended to shake the bottle well before serving.

“Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles,” says Chris Peddy, Chief Marketing Officer of Mast-Jägermeister US. “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”

“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Jack Carson, Director of Innovation at Mast-Jägermeister US. “Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand, while speaking to our audience who want to live boldly and experience disruptive new things.”

Jägermeister Cold Brew Coffee will be released in the North American and British markets in January 2020, at a suggested retail price of $24.99 for a 750ml bottle and $32.99 for a 1l bottle.