Crowdfunding Teddy Food allows donators to choose how their money is spent and then watch their pet be cared for via video streaming.

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Russia-based pet project Teddy Food is purr-fect for animal lovers with its crowdfunding website that allows users to donate to a pet of their choice. The Kickstarter platform encourages donators to choose a pet from an animal shelter and contribute money towards its care, providing the option to pick whether the funding goes towards food, health, a present or more. Users can then watch their pet be cared for in the chosen way via video stream on the Teddy Food website.