Star TV

In early- 2014, when India’s over 400 TV news channels were enmeshed in a bitter fight for ratings to cover the most significant election of their lifetimes – with then-challenger Narendra Modi of the Bharatiya Janata Party taking on the Congress-led United Progressive Alliance government in a presidential-style campaign – many experimented with political satire. […..]

Abstract With over 800 television channels, India is not only the world’s third largest television market but also its most varied. Indian television for the past decade has been defined by an upward trend of continuous growth – in viewership numbers, revenues and advertising – and equally with a severe crisis of content across genres. […..]