Geri Sullivan enjoys merging traditional and modern fanzine aesthetics and techniques, and to this end she has created Idea using computer based technologies like PageMaker and Photoshop, and then electrostencilling the final pages on both modern and ancient mimeograph equipment.

Idea is published in Minneapolis, Minnesota, U.S.A., and first came out in the 1990s and continued into the 2000's. Issue 12 was 78 pages, with 30 of those pages for letters of comment.