Intel Opens App Store, Unveils Atom Chips

“Intel kicked off the second day of its developers conference by officially launching its app store and rolling out new Atom processors. The chip maker’s AppUp center, which went into beta early this year, went live today, Renee James, an Intel senior vice president and general manager of the Software and Services Group, said during the morning’s first keynote at the Intel Developer Forum in San Francisco today. The AppUp center is a consumer-centric store that focuses on free and paid apps for entertainment, productivity, networking and gaming. The apps are optimized for netbooks in terms of screen size and mobility, according to Intel. Intel also launched a new Atom chip that was formerly known as Groveland. Doug Davis, vice president of Intel’s architecture group, took the wraps off the Atom CE4200, which is designed for smart TVs.”