Delivery.com said in a statement that it launched in Hong Kong first because it is “one of the world’s most densely populated places with a cultural and business environment that mirrors New York City, where delivery.com is headquartered.”

It added, “Long working hours, the growing popularity of team lunches, and an increasingly tech-savvy consumer support the need for a central online marketplace where hungry consumers with limited free time can order high-quality delivery, particularly during lunchtime’s peak hours.”

The company claims that many current Delivery.com restaurants make 30% to 40% of their overall business from takeout and delivery, which allows them to make more money without having to increase their brick-and-mortar footprint in high-rent areas.

In Hong Kong, however, Delivery.com will have to face off against several competitors, including Koziness, which also caters to corporate clients, and Rocket Internet’s FoodPanda, which has not launched in Hong Kong yet but is currently hiring for a local office.

Delivery.com, however, believes that there is still plenty of room for growth in the Hong Kong food delivery market, citing a January Euromonitor study that says food delivery still account for just 3% of the HKD $65 billion revenue produced by full service restaurants there.

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CrunchBase

Overviewdelivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and laundry and dry cleaning providers. Every day more than one million delivery.com customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. With headquarters in New York …