AppVirality Marketing Blog

The Blog

Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More

The most common challenges that app marketers face is the lack of understanding and clarity on the strategy that works the best at a specific stage of their sales funnel. However, there’s one more that can become a big hurdle- we call it the fear of ‘too afraid to ask’. You aren’t alone. Most distinguished app marketers too face the … Read More

Scaling a mobile app is a big challenge. More for marketers who are just starting out. Click To Tweet As a part of our growth strategy, we conduct a lot of user surveys and one of them in particular caught our eye. During its feedback analysis, we realized that there’s a huge knowledge gap that exists between app marketers that … Read More

Instagram ads are killing it big! In a time when over 429 million users are blocking mobile ads, Instagram ads are laughing it loud due to its native ad platform. While this is one of the primary reasons for its growing popularity, it’s their lower CPI and CTR that is interesting app marketers, and numerous studies prove it loud and … Read More

Mobile referral campaigns are usually followed by a bevy of customer queries, ranging from “I didn’t get the referral incentive” to “ This app’s In-app referral campaign is spam.” Unfulfilled promises concerning referrals, especially in the app world can drown your brand’s image. That’s because the key ingredient of a referral campaign is the trust associated with it. Most users … Read More

Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More

Just three days ago, one of our team members came across a trio of three girls with their dance video on Facebook. The next day, she saw the same video covered as an article by one of the Scoop magazine, she follows. As of today, the video has garnered the interest of almost everyone on the internet. Like many others … Read More

Quite funnily, I still have a child-like enthusiasm around the fact that a tap on your smartphone can line up a taxi ‘as and when you want it’! As a result, I have been following the traction within the cab hailing/ride-sharing app segment for a while now. The latest to catch my eye is Lyft -a ride hailing app that … Read More

In recent times, viral fame has facilitated user acquisition and installs for mobile apps, quite instantly. Unfortunately, not every app is a Dubsmash or Clash Of Clans. Needless to say, with heavy competition and transient quality of viralition, growth can get stagnated, or user retention may get affected. App marketers need a sustainable growth hack. Click To Tweet A kind … Read More

When it comes to an engaged community of users in the mobile app space, Bangalore will never disappoint you! How do we know that? Well, we’ve just wrapped our second edition of the Million Install Meetup amongst an amazing and inquisitive bunch of people, supported by our very proud partners – Moengage and Inc42. Why A Meetup? A Value First … Read More