Many managers are left out of their companies’ larger conversations because they cannot speak the language of finance. The HBR Guide to Finance Basics for Managers provides managers of all backgrounds...

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

Thinking, researching, planning, and doing—all the hard work of putting together a presentation is worth nothing if an audience is not convinced to act. Unfortunately, in this age when success depends so greatly on the...