9/27/13: The Writing Edge for Business Writers

You’re a businessperson. You may not think of yourself as a writer, but you know that writing well can boost your results and your career. Naturally, you want to do better. Here are some recent blog posts and articles that might help.

This week I’m pointing you to pieces on jargon, marketing experimentation, and Google+.

From Ryan McClead: The Legend of Jargon Hollow
“The teacher wanted as many adjectives and adverbs as we could use to describe the story, the characters, and the setting. The kid sitting next to me scooted his desk next to mine and we started writing. Everyone else turned in a page or two, but we wrote eight or nine pages and still probably had fewer sentences than any other team. I bet that was the worst and the most painstakingly descriptive paper ever written on the subject, but we got an A.”