Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success…

The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on the planet. But add the right mood to the equation, and advertising takes on a new and incredibly valuable dimension. Kiip is gearing up to do just this, taking the wraps of a new “Moments…

Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of personal and business growth. We kick off a special mini-series by partnering with mBolden (formerly Women in Wireless), which champions women in leadership in the mobile, digital and tech industries. Our hosts—Peggy Anne…

App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ranks to be your key differentiator and source of competitive edge. Our host and Chief Content Officer Peggy Anne Salz catches up with Kim Carlson, VP of Sales at Aarki, to discuss how app marketers can elevate…

Timehop is perhaps best known as a nostalgia app that aggregates users’ photos and memories to make every day a “Throwback Thursday.” But that’s about to change as the company takes the wraps off Nimbus, a home-grown, in-house ad server and header-bidding solution that cuts out app-bloating SDKs and boost revenues. Our host and Chief…

If your download rates are starting to plateau, turn your current users into app advocates who actively and eagerly recommend your app to other people. The good news: it’s incredibly effective. The even better news: it can come extremely cheap. Our host Peggy Anne Salz catches up with Justin Adler, Co-Founder, and COO at NorthOne,…

Homesnap can count Facebook, Google and other ad platforms among its “BFFs” thanks to a pathbreaking model that helps real estate agents and brokers to reach their intent-rich target audience of house-hunters and consumers. Homesnap used channel marketing to get 1 million real estate agents on the platform, which offers a suite of real estate…

Bots are in their infancy, but they are poised for explosive growth provided they can figure out what we want and understand our requirements in intent-rich moments when we need their assistance most. Our President Dave Westin chats with Susana Duran, Director of Engineering Mobile & Bots at Sage, to get her views on the ways industry…

Sponsored content is the “new black,” allowing app companies and brands to capture audiences with compelling and engaging content. The New York Times was one of the pioneers, establishing T Brand, a complete content studio, to create content experiences that are much more (and more effective) than native advertising. Our host Peggy Anne Salz from…