If a Picture Says 1000 Words, Then Video Is… Priceless

Why do you use pictures on your website? Because they can help illustrate the message you are trying to get across, right? Although that is true, have you thought about using video instead?

Not only do videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures, but they also increase the likelihood of your visitors purchasing your product or service by 64%.

Conclusion

Hopefully, the infographic above convinces you to start leveraging video. When I started leveraging videos a month ago through Quick Sprout University, I didn’t know what results to expect.

But since the launch of it, I have gotten more appreciation – from you and other Quick Sprout readers – than I’ve ever had. The praise has been so good that I am spending another $50,000 on Quick Sprout University over the next few months to release even more educational videos.

Give it a try…What do you have to lose by trying videos on your site? YouTube is the second most popular search engine. So, in the worst-case scenario, you will end up getting more traffic.

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Comments

Hi neil ,
Nice Infographics .. but before adding an video on to a site , one should ensure that – story board of the video and marketing message of the company matches…..so story board of the video matters a lot …

Neil; You are correct as video is a vital medium to spread the message. This is the reason that more than 3 billion hours of video is watched each month on YouTube and this translates into an average spend of 26 mins on Youtube for every human being on earth. This speaks the power of video and we are only seeing the Youtube stats.

Great post Neil. I think that a video can increase your sales as much as it can reduce it. What is important is the copy of the video. Nevertheless, your findings show why one should not leave out the video dimension in their marketing efforts.

Great info Neil. I’m going have our sales team use some of the data in our collateral and presentations! Our company’s new product is banking on the upcoming explosion of video being created by businesses and organizations. We believe that there are still significant barriers involved with video, mainly the time, effort, and cost involved with traditional video production. As powerful as video is, unless you can actually create it and have a steady stream of new content it doesn’t really matter. Unfortunately, most people don’t have $50K to produce a handful of videos. We think we’ve cracked the code

Its a great graphic… Video is definitely a great tool to grab attention. I think, conveying our point within 60-90 seconds, else they might get diverted. This is a problem with me personally though with short attention span [guess many are out there].

Neil, your infographic shows at a glance why I switched to creating explainer videos full time. Looking forward to all the creative & innovative ways people will be using this medium for marketing & raising startup funds. Like what you said, “People are catching on and online marketing is changing for the better!” I’m glad I stumbled upon this post. Thanks for creating this infographic!

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.Great article Neil!

As usually nothing less than great content. I was wondering if there is an intuitive archive page where i can refer to your past posts. Great if it’s categorized like seo, conversion optimization, etc.

I totally agree that Video is the way to go in the long run, but quite a few visitors don’t have the time (or ability) for video (i.e. if they’re at work, driving, etc.). I think you’ve got the perfect combo of Video, Text, Graphics, etc. The only thing you’re missing is audio for people to download and listen to in their “down time”

Yes, I’ve seen results for one of my web&android app service recently with whiteboard explainer video. I see almost every viewer who viewed “until completion of the video”, has registered for the service (Its a free service). This is definitely a big plus for me. But the key here is, how is our video – the script, storyboard, music. And sometimes it becomes too costly (atleast for a lower budgets like me) . But once its done, it’ll keep giving you customers. If you’re not having a video, you are missing a great opportunity.
However, keep cost in considerations as well, as some will ask thousands of dollars. If you have concern with cost, I would suggest – get your script , clear idea of the video Ready well before discussion with video creator. That means, you do all creative work, and he does the manual video creation work – and this will workout mostly with individual video creators/persons, than companies.
Sorry for large text, but just thought if this experience helps somebody out there.

Sravan, thanks for the awesome tips. I think you have outlined the process pretty well. It will provide a lot of guidance to people who want to get off on the ground running with their content distribution

Such an outstanding infographics and truly said. I watched business and service related videos on and average twice in a week but now my question is if I am new in my business and don’t have anything to show in my portfolio then which type of video should I create and will it be useful for my business?? It’s silly question but I am stuck at this point…:-) Thanks for sharing such useful information with us…

Pictures are used to convey your messages but in the online arena, video can do more too.

The inforgraphic posted above is quite helpful and convincing. This even convinces me to use videos in order for the audience to understand better the product or service than using pictures. Aside from this, it will increase visitors to purchase the product or service.

Hopefully this post will inspire others to give it a try and end up getting more traffic in return.

Read this post from Kingged.com. I am convinced on this so I leave this comment.

Annalyn, all your points are awesome and so true. Videos are visual pieces that really captivate audiences. It’s about doing all the right things when it comes to content and testing to see what it works.

Hi Neil, Very awesome to find such an informing post waiting for me in my inbox, haha…

I’m very grateful for this infographic, and what’s more important is that it comes just at the time when i’m considering a YouTube channel for gadget reviews that i do on my technology blog. It’s definitely something interesting if i can have text on my site and link the review to a video version review so that each person depending on their needs can choose whether to watch a video or read.

I agree with you that video is the best way to increase traffic. however, to make a video that can attract visitor, it is not easy. you show me a lot of ideas for making a video. I will try. thank you very much

Yet, a few weeks ago you were on your blog trashing video because you paid $43K to produce 110 videos and have 8000 viewers total. We average 8000-32000 in a month PER VIDEO for our customers, you obviously went to the wrong person. – I found the email I got from you. Is that wrong? You were pushing games and apps on that blog.

Video as content marketing IS NOT the key. Video is a waste of money not done properly. Content marketing is a fad. Content marketing is just the same old blogging and social media that were done 12 months ago, but with a new buzzword title.

The future is not content marketing, but “Big Content.” Videos are not the solutions, but entire immersive story environments around a brand.

Big Content works. I created the patterns and models for it 10 years ago for one of the major tv networks and they are using it with great success.

Here is a fact. Videos don’t sell. Graphics don’t sell. Text doesn’t sell. And I’ve produced over $15M worth of videos, web sites and media in the last few years.

The structure of your content, relationships you build and emotions you evoke are what sells. Few people do that well. Pitchy explainer videos don’t evoke trust.

When you want to learn how its done, let me know. – One of the big online magazines is releasing my series on Big Content very soon.

We have an insanely great track record at producing video content that gets huge traction.

I’ve produced TV at the network level for 20 years. There is a formula and we’ve perfected creating the kind of content that gets results. I have clients seeing 40-200% increases in business in a few months. One company was 800%!

I think both of having their own importance. Like infographic are the best way to show comparisons and mathematical data and people remember them for more time than video. Both videos have also same effect.

Indeed!
If you’re anything like me, making a video is beyond the scope of what I know how to do well. Hey, I’m fairly capable, but know my weaknesses, and in my hands the video would waffle way too much! Pay a producer to get the vid done right. Nothing worse than launching into a video that you can see within 5 seconds is going to be boring or off-topic compared the ‘promise’ it seemed to make from the thumbnail and context.

Yes, you are right, if picture says 1000 words then video is priceless. This is great way to describe services and products detail’s to the customers and it will leave very positive thought of the viewer mind. This is very helpful to increase conversion.

I definitely agree that video is the way to go! Great write up and I love the infographic. Honestly though, your infographics always amaze me. Manujeevanprakash (1st comment) was right on the money with the video needing to be well thought out in the pre-production first though! Good stuff!

At last count, I think you said all your videos total about 8000 views.

Unfortunately, getting traction with a video no longer depends on numbers. A video can shoot to the top of rankings with almost no views. I’ve had a new video hit the top of the list in 15-120 minutes with almost no views.

I’ll give links, but I am curious how you know they are not being effective and how you created the content. Your methods. It is not the same as blogging. You can’t use the same tools.

This is one video we did in a similar space that when we started to promote it now has 9000 views and it just keeps going. http://www.youtube.com/watch?v=NrfrXuooops&feature=share&list=UUX8Ev0tJufRWekiUgnwNYNg
B2B or B2C doesn’t really matter when you are in a local, regional or niché market. Your assume that the methods for B2B or B2C are different. When a small business is competing in a local market, they have the same challenges.

Optimization for video is much different than text on a page. Using traditional SEO methods does not get great results. You can’t fill the script and description with keywords and expect huge views.

You need to think more like you are building a database structure when optimizing a video. How your descriptions are written is key, not filled with relevant keywords. How do I know? We started seeing how YouTube matched our music video work with other music videos and it is highly dependent on our descriptions.

Send me a personal note, I tell you one of the methods we use in the descriptions.

Hey Carl, you make a lot of valid points. I actually know a ton of ways to grow video traffic, I just haven’t had the time. But I am going to be focusing on this starting Jan 1. I will hit you up then.

Video is really the new form of content for internet marketers. After all, people respond more to video and it can instantly establish credibility. I think videos can build rapport more quickly than a blog can.

This amazing course will teach you, step by step, how to double if not triple your traffic over the next 30 days.

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About Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Continue reading