Logos

THe Salt LICK

This 50 year old brand needed and upgraded brand that better matched the price point of its sauces and meats. We created a slightly more refined logo without losing the hill country spirit.

TROUBADOUR CAPITAL

A maverick municipal bond fund with a ground-breaking way to create alpha from proprietary software models, wanted a brand that distinguished them from the typically stodgy Wall St. aesthetic.

Art From The Streets

A 25-year old art studio for homeless and at-risk artists wanted a more professional brand than the grassroots look they had been using so that they could better scale their efforts in Austin and online.

A PLACE Called Driftwood

A 25-year old art studio for homeless and at-risk artists wanted a more professional brand than the grassroots look they had been using so that they could better scale their efforts in Austin and online.

prana brand assignment

A proposed identity update for the somewhat known yoga and rock climbing brand as the start of an effort to expand their relevance. Built on a suggested platform of “Inner Outfitters”. This solution was not chosen by prAna.

WHOLE ACRE FARMS

A from scratch brand, designed for a start up food brand specializing in poultry, dairy and pork products. The GCF provided name and design of the brand is a testament to their size and approach.

Rock Rose STREE

A new Austin entertainment and dining destination within “Northside” needed a new identity. Populated with new versions of popular Austin bars and eateries, we gave it a mark that felt like home.

Equality Texas

Was seeking a bolder expression of their efforts on behalf of the LGBTQ community within the great state of Texas. We paired this new look with the platform, If you attack one Texan, you attack all Texans.

Black Market Menu LOGO

Mama Fu’s, a asian fusion franchise concept was looking for a way to accentuate the authenticity, flavor and aspiration of its annual test kitchen offerings in a fun, approachable way.

prana brand assignment

The social media friendly icon developed as part of the aforementioned brand assignment for prAna. Built around a Reuleaux triangle as an evolution of the prAna ‘A’, representative of “translating one type of motion into another.”

TXRD

Another organically grown brand that wanted to trade in their previous “18-wheeler mudflap” inspired mark for something more pro — an edgier version that could hang with the NBA or NFL.

NORTHSIDE

Austin’s most successful retail location, entrusted us with branding the third phase of The Domain. It was a mix of popular local and first to Austin start up brands, so we created a new neighborhood for them.

ArISE HEALTHCARE

A conglomeration of healthcare services had recently merged to create a hospital and a network of patient services, they asked us to create, organize and integrate their new branding systemwide.

Noble Valley

GCF created a name and an identity for a beef company with sustainability at its core. Innovation towards accessibility to quality protein for all are the drivers of this well re-named brand.

ENGINE 2 BRAND ASSIGNMENT

We worked with this popular plant-based food brand to better articulate their messaging through our benefit, platform and voice process. Ultimately the branding and packaging wasn’t adopted, due to retailers, but the messaging was.