Google DEFINES SPAM as PAID LINKS the SEO GOD points out how 33% of every page on Google is PAID LINKS so they are by definition PAID LINKS SPAM.

He also points out how if a company does what MOZ the wanna be SEO experts says you should do, it will KILL YOUR CTA RESPONSE RATIO that means if you do what MOZ and Matt Cutts say to do you will destroy your CALL TO ACTION ratios (CTA).

Can it be GOOGLE IS THE KING OF SPAM and the SEO guys at MOZ are morons for offering bad advice to businesses?