Building and promoting your website used to be simple. Now that the Internet has grown exponentially, you have more work to do besides including a few SEO keywords and waiting for search engines to locate them. New trends and software tools in digital marketing are being developed every day. Look into a few ways to […]

Nowadays, the internet is very important when it comes to running just about any type of business. If your business is not a success online, then it can be challenging for your company to keep up with the competition. Luckily, though, there are steps that you can take that can help your business be more […]

Content is king. When you are trying to draw attention to what you’re writing, or just want to help your other pages rank, smart content will help your website get read. This means making sure the words you’re putting on the page translate well to the reader, are on a technically sound platform (user AND […]

There is an ongoing conundrum for small businesses attempting to take advantage of content marketing to better compete. The conundrum is experienced when a company finds itself caught between producing content in-house and hiring a content creation firm. Both strategies have their pros and cons, and both can be equally positive or negative. Most of […]