Another Win for Wahlberg

PERFORMANCE INSPIRED, the supplement brand founded by former Men’s Fitness cover star Mark Wahlberg and wellness industry veteran Tom Dowd, on Wednesday announced a new “high-performance” line of supplements, including protein bars, BCAAs, creatine, and pre-workout.

The brand also announced a new group of equity investors—”an amazing group of influential and successful leaders,” Dowd said—that will serve as partners to the brand, including Golden State Warriors forward and Olympic gold medalist Draymond Green, music impresario Scooter Braun, and Men’s Fitness parent company American Media, Inc.