„Several articles in this issue insinuate how the creation of fan cultures is becoming a global mainstream phenomenon somewhat paradoxically and marshalled by the industry to maximise consumption. DVDs certainly encourage such fan cultures alongside older terms like ‘cinephiles’ and ‘technophiles’ to promote a new digital logic of consumption. Drawing on a typology of new media pleasures (see Kerr et al. 2006), ‘control’ appears to be a defining characteristic of DVD usage and new media critics frequently theorise how this is negotiated in game/play environments. DVDs have become an appropriate technology for a new media-literate generation to apparently extend their home consumption control.“ (Pat Brereton)