Southwest Offers Free In-Flight TV in Deal With Dish Network

Southwest Airlines Co. is offering free live television to fliers' portable devices under a partnership with Dish Network Corp., departing from other airlines' strategies by having a third party, rather than passengers, pay for in-flight entertainment.

Dish will pay for the service in exchange for running Dish advertisements throughout a Southwest flier's experience, from confirmation emails to airport signage to a 30-second...