Vintage Pro Curves and Weight Gain Ads | Styleite

Butt padding - because you're not perfect without a cushy ass.

"Pad to be perfect!" advertisement for hip and seat padding, c. 1950s. This reminds me of The Frederick's Of Hollywood Catalogue my mother used to get - padded fannie underwear! HA!

This picture of an advertisement from the 1950s pertains to my topic because it is an ad for a product that will make women appear more curvier than they actually are. Presently, women would never buy a product to make them appear bigger than they actually are. In fact, women spend money on products that will make them skinnier. For example, diet pills and spanx are huge sellers because they help women look and feel skinnier.

Body modification is not a modern obsession. Not by a long shot. "Pad to be perfect!" advertisement for hip and seat padding, c. 1950s.

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