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Trusting increasingly on insight from data to make critical decisions, business frontrunners expect tools to handle data, regardless of source and size, analyze all information and provide quick answers to complex questions. And business users often tend to do it on their own, without depending on IT.

SAS has heard its customers and addressed this problem with its powerful data visualization

Following up on our previous article that touched upon data analysis to reduce churn in Telecom, this article focuses on analytics approaches for demand generation in marketing.

Producing quality leads has always been a challenge and according to the 2015 State of Marketing survey, “Quality of leads among pressing business challenges.” Many companies allocate much time and resources to marketing activities

Kodak was the Google of its day! In 1976 it had a monopoly in the film-based camera business, accounting for 90% of film and 85% of camera sales in America. However, times were changing and digital camera technology was around the corner. Unfortunately for Kodak, the company did not appreciate this threat to its film-based business and it failed to adapt accordingly. In spite of having a 10-year window of opportunity, Kodak lost its chance to secure a leading position in digital imaging, giving way to new players like Olympus, Canon and Fujitsu. This failure ultimately led to the downfall of Kodak’s 130 year old business

The term outsourcing takes on a new dimension when it comes to ‘off-shore’ outsourcing as opposed to near-shore or on-shore. One key question that needs to be asked right at the beginning of this exercise is “Should we do it ourselves by setting up a Captive Off-Shore Center or ‘outsource’ it to a third party?
Like in all business scenarios, there is no one right answer, and is much easier for larger corporations (upwards to 200 member teams off-shore) to make than Small and Medium Enterprises.