I was already thanking Alex Rodriguez and Dallas Braden for sending so much attention this way before I heard the most recent news: The Baseball Codes is currently No. 36 on all of Amazon, and is tops among sports books.

It’s kind of unbelievable, but we’re now two days into the baseball season and Random House just ordered a fourth print run for the book. I’m no expert on the business of publishing, but I’m pretty sure this is a good thing.

It’s difficult to know what Amazon rankings really mean, but I’m happy to hang my hat on whatever will support it. As of today, The Baseball Codes is the No. 1-selling baseball book on Amazon, the No. 3 overall sports book (non-Kindle edition) and hit No. 111 105 overall. Placement in the New York Times Sunday Book Review certainly didn’t hurt.