Re: Balcones: Next stop, world domination?

Originally Posted by portwood

The more likely answer is that when they can't find enough locals to buy into the story (due to high price and/or poor quality) they need to find other markets to survive. Sometimes they can find people with tastes that match their product or simply greater fools than the locals.

Expanding to other markets is partially about survival, especially when you're just starting out. But if you want to grow, it's also a necessary step. We never planned to be small forever, and thankfully our plans are finally in motion.

Originally Posted by portwood

Every entrepreneur believes what they have for sale is the greatest. When they can't find people close to home that agree, they will try to find them elsewhere. On very rare occasions what they have is actually good and it takes someone far away to buy it before the locals "get it"*.

I think we're a bit more modest than that We did take a while to catch on in Texas, but that was mostly due to the fact that people simply didn't know we existed. We didn't advertise, we relied on word of mouth, awards and press to propel ourselves into the position we're in now.

Re: Balcones: Next stop, world domination?

Originally Posted by Balcones Winston

Continuing with the previous post, we set up our current distribution footprint before Balcones became so highly sought after. We were expanding at a relatively good pace for our production up until then, can't say we expected to get so popular so fast. Thankfully, with the new equipment we're installing at our current facility, and the new distillery now under construction, it won't be like this forever. We are truly sorry that we can't supply everyone at once, just an unfortunate (yet temporary) drawback to all the press and awards we've received.

As usual, i appreciate your candor. I just hate buying 3 hours away from home and not supporting my local shop wherever possible, or jumping on to another brand out of frustration.