Who might be keen to remind you of the potential value of reward schemes?

The research, which was carried out by OnePoll.com on behalf of Esso, found that Brits are spending £86.57 on average per week on fuel and groceries (£4,500 per year), which totals to £46.8 billion worth of loyalty points being missed out on.

Esso’s horse in this race is pretty clear:

Esso recently joined forces with Nectar to reward drivers with loyalty points every time they fill up.

Customers filling up at participating Esso-branded stations are now able to earn Nectar points on their fuel and shop purchases.