The New Renaissance Basketball Association — or Rens, as the program is known — developed the orange patch program three years ago after four shootings involving teammates. More than 300 teams later joined the campaign, for which the Rens were honored by President Barack Obama in 2016.

Now the Nike Elite Youth Basketball Circuit — of which the Rens are a member — will have its teams join in, beginning with games this weekend in Atlanta.

In a statement, Nike says it “supports efforts that help young people bring awareness to matters that help move the world forward.”