Career and Education Opportunities for Advertising Managers in Wichita, Kansas

Advertising managers can find both educational opportunities and jobs in the Wichita, Kansas area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $24 hourly or $51,310 annually on average in Kansas. Nationally, their income is about $38 hourly or $80,220 per year. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Kansas, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: circulation director, advertising campaign manager, and sales manager.

The Wichita area is home to nineteen schools of higher education, including four within twenty-five miles of Wichita where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Wichita include:

Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.

Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.

Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Butler Community College - El Dorado, KS

Butler Community College, 901 S Haverhill Rd, El Dorado, KS 67042-3280. Butler Community College is a medium sized college located in El Dorado, Kansas. It is a public school with primarily 2-year programs and has 8,190 students. Butler Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated zero and eight students respectively in 2008.

Friends University - Wichita, KS

Friends University, 2100 W. University Ave., Wichita, KS 67213. Friends University is a small university located in Wichita, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,801 students and an admission rate of 70%. Friends University has a bachelor's degree program in Marketing/Marketing Management.

Southwestern College - Winfield, KS

Southwestern College, 100 College St, Winfield, KS 67156-6224. Southwestern College is a small college located in Winfield, Kansas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,800 students and an admission rate of 90%. Southwestern College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Wichita State University - Wichita, KS

Wichita State University, 1845 Fairmount, Wichita, KS 67260-0124. Wichita State University is a large university located in Wichita, Kansas. It is a public school with primarily 4-year or above programs. It has 14,405 students and an admission rate of 86%. Wichita State University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence:
The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives everywhere from small businesses to multinational corporations that can have regional or global focus in a variety of service and industrial settings.

Marketing Skills Certification:
The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

Certified U.S. Export Compliance Officer:
This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

Certified ITAR Professional:
A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

Program Management Professional:
Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

LOCATION INFORMATION: Wichita, Kansas

Wichita, Kansas photo by Pacoperez6

Wichita is located in Sedgwick County, Kansas. It has a population of over 366,046, which has grown by 6.3% over the last ten years. The cost of living index in Wichita, 78, is well below the national average. New single-family homes in Wichita cost $106,900 on average, which is far less than the state average. In 2008, 1,012 new homes were constructed in Wichita, down from 1,248 the previous year.

The three most popular industries for women in Wichita are health care, educational services, and accommodation and food services. For men, it is transportation equipment, construction, and health care. The average travel time to work is about 18 minutes. More than 25.3% of Wichita residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.1%, is lower than the state average.

The unemployment rate in Wichita is 8.8%, which is greater than Kansas's average of 6.3%.

The percentage of Wichita residents that are affiliated with a religious congregation, 46.7%, is less than both the national and state average. Mizpah Baptist Church, Christ the King Lutheran Church and Christ the King Roman Catholic Church are some of the churches located in Wichita. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Wichita is home to the Pleasant Valley and the Wichita Plaza as well as Hyde Park and Watson Park. Shopping centers in the area include Central Heights Shopping Mall, Airpark Shopping Center and Sweetbriar Shopping Center. Visitors to Wichita can choose from Afton Motel, Hampton Inn Wichita-East and Corral Motel for temporary stays in the area.