Fresh off of a laudatory NY Times profile, New York-based Bstroy is creating a commotion with a series of bullet-ridden hoodies that commemorate schools where multiple people were killed by gunned violence.

Shown as part of a New York Fashion Week presentation, the hoodies highlight Columbine High School, Stoneman Douglas High School, Virginia Polytechnic Institute and Sandy Hook Elementary School where 26 people were killed including 20 children. All told including perpetrators, the four school shootings accounted for 91 deaths.

Known for its double hoodie hoodies, the label was founded in Atlanta in 2013 by design duo Brick and Duo, who moved operations to New York in 2017.

In their NY Times profile, Du bluntly stated, “We are making violent statements. That’s for you to know who we are, so we can have a voice in the market. But eventually that voice will say things that everyone can wear.”