West Coast told to burger off

Simon White

Fast food giant Hungry Jack's is set to completely sever its 25-year relationship with the West Coast Eagles in the wake of last week's dumping as the AFL club's major sponsor.

Hungry Jack's has been a sponsor of the Eagles since their inception and the club's chief executive Trevor Nisbett said last week he was hopeful the relationship would continue next year and beyond, despite BankWest taking over pride of place on West Coast's jumpers.

The familiar HJ's logo likely to disappear from the Eagles' guernseys.

But Hungry Jack's chief Jack Cowin was reported saying on the weekend that he was disappointed at the lack of "loyalty" shown by West Coast, after the two parties had struck a verbal agreement for the major sponsorship to continue in 2012.

A Hungry Jack's insider told WAtoday.com.au the Eagles were kidding themselves if they expected Cowin to keep kicking in the cash next season in the wake of the past week's developments.

"From everything I've heard there won't be any kind of sponsorship at all,'' the source said.

A Hungry Jack's spokesman confirmed the company had known for several weeks prior to last week's announcement that the Eagles would be going with BankWest.

The spokesman did not rule out seeking other high-profile WA sporting sponsorships to replace the Eagles deal but said there had been no discussion of switching allegiances to cross-town rival Fremantle.

"We are always on the lookout for appropriate, mutually beneficial sponsorship relationships,'' the spokesman said.