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* Hulu just sent me a notice that their subscription service will no longer be called Hulu Plus. Instead it will just be Hulu. No other changes, just a slight rebranding.

* Since Regal is trying to come up with a rewards program that is more compelling than AMC Stubs (and presumably charge for it once it gets off the ground, again a la Stubs), AMC is upstaging Regal’s wonderful recliner program.

Introducing Dolby Cinema at AMC Prime: “Dolby Cinema at AMC Prime combines the most powerful image and sound technologies with cutting-edge, reserved recliners.” I loved the Regal recliners in Charlotte and enjoyed the reserved seating (you can buy tickets online and always save your favorite seat without waiting in huge lines). I haven’t had the opportunity to try the AMC power recliners but they are supposed to ‘pulsate with the action’ so a low bass effect, perhaps?

AMC has the program active at AMC North Point Mall 12 in Georgia, AMC BarryWoods 24 in Missouri, and AMC Deerbrook 24 in Texas. Additional rollouts are expected shortly in California, Kansas, New York, Texas, and Illinois.