Digital Fun / CRM & Loyalty

Seven rules of loyalty in the largest EdTech service of Ukraine

As an online platform for learning English, we face two significant challenges simultaneously: how to increase the client’s lifetime value and how to keep a person’s motivation for learning.
We found out technology to solve one problem with another and decided to keep our clients by caring for their motivation.
What do we do? We analyze BigData to determine the most common situations when and why do students want to quit studying. Based on this data, we build the entire system of training and customer interaction.

Caring for the motivation of students leads them to visible results, and also increases their loyalty to the platform.

Customers are loyal to services that do not just provide them with services but think about their interests and help them achieve their learning goals.