Jones Apparel Group, Inc. (NYSE: JNY) ("Jones") and
Camuto Group today announced that they have entered into an
exclusive licensing agreement to design, develop, produce
and distribute Jessica Simpson Jeanswear under the Jessica
Simpson Collection.

The
Jessica Simpson Collection exemplifies Americana of
today. The vision of the collection is to be iconic yet
fashion forward; always accessible yet timeless. This total
lifestyle brand offers consumers stylish, contemporary
products in twenty categories, and is available in over 3000
doors nationwide. The denim-inspired apparel line, which
will include jeanswear as well as woven and knit tops, will
be available in 700 doors for Fall 2010. Jeans will
wholesale from $20.00 to $24.00 and tops will wholesalefrom
$9.00 to $20.00.

Vince Camuto, Owner and Chief Executive Officer of Camuto
Group, said, "The launch of Jessica Simpson Jeanswear is the
exciting next phase in creating a complete lifestyle brand;
it represents a significant market opportunity and may be
the largest category in our portfolio of licensed products.
We are thrilled to be working with Jones Apparel Group on
this venture as this partnership brings together two best in
class companies."

Jack Gross, Chief Executive Officer of Jones Jeanswear,
said, "We are excited about this opportunity to partner with
Camuto Group to add jeanswear to the Jessica Simpson
Collection's lifestyle product offering and help bring
Jessica's vision of American femininity to life. This is an
outstanding partnership for Jones Jeanswear, as it leverages
our core competencies and expertise in jeanswear design and
development. This is a great opportunity to be involved in
the growth of a strong, successful brand."

The launch of Jessica Simpson Jeanswear will be supported
by a feature in Women's Wear Daily, through online
and social networking support, as well as personal
appearances, shop-in-shops featuring Jeanswear signage,
charity promotions benefiting the Armed Forces Children's
Education Fund (AFCEF) and much more.

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com)
is a leading designer, marketer and wholesaler of branded
apparel, footwear and accessories. The Company also markets
directly to consumers through its chain of specialty retail
and value-based stores and through its e-commerce web sites.
The Company's nationally recognized brands include Jones New
York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper,
Bandolino, Easy Spirit, Evan-picone, l.e.i., Energie, Enzo
Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby,
Napier, Judith Jack, Albert Nipon and Le Suit. The Company
also markets costume jewelry under the Givenchy brand
licensed from Givenchy Corporation, women's footwear under
the Dockers(R) and Dockers(R) Women brands and infants',
toddlers' and boys footwear (excluding girls footwear) under
the Dockers(R) and Dockers(R) Premium brands, licensed from
Levi Strauss & Co., and apparel under the Rachel Roy brand
licensed from Rachel Roy IP Company, LLC. Each brand is
differentiated by its own distinctive styling, pricing
strategy, distribution channel and target consumer. The
Company contracts for the manufacture of its products
through a worldwide network of quality manufacturers. The
Company has capitalized on its nationally known brand names
by entering into various licenses for several of its
trademarks, including Jones New York, Anne Klein New York,
Nine West, Gloria Vanderbilt, l.e.i. and Evan-picone, with
select manufacturers of women's and men's products which the
Company does not manufacture. For more than 30 years, the
Company has built a reputation for excellence in product
quality and value, and in operational execution.

About Camuto Group

The Camuto Group is a leading organization for design,
development and distribution of women's fashion footwear and
is renowned for its ability to build women's lifestyle
brands on a global scale. Camuto Group products are sold in
over 5400 doors worldwide. The Camuto Group is the owner of
the Vince Camuto and Arturo Chiang brands and is the master
licensee for the Jessica Simpson Collection. The company
also develops and manages several exclusive brands for
Dillard's, and holds the footwear license for BCBGeneration,
BCBG Max Azria, Lucky Brand and kensiegirl. The company's
portfolio also includes the design and sourcing of footwear
for Tory Burch as well as a partnership with the apparel
lifestyle brand Sanctuary.