Popcorn Shed came to us with packaging that just wasn’t cutting the mustard for them. Their main challenge was their current confusing flavour differentiation plus the quickly growing competition. Popcorn is a saturated market and they needed branding and packaging that set them apart from their competitors in a quickly growing category.

THE BRIEF

Popcorn Shed came to us with packaging that just wasn’t cutting the mustard for them. Their main challenge was their current confusing flavour differentiation plus the quickly growing competition. Popcorn is a saturated market and they needed branding and packaging that set them apart from their competitors in a quickly growing category.

THE RESULTS

To us, the answer was in the name. Lets make Sheds! Why not? Each flavour tells its story. Pecan Pie was inspired by an American barn, Salted Caramel by the bright lights of the Brighton seafront and chocolate, a winter log cabin. The window allows us a subtle view of the flavours to add extra appetite appeal and the packaging allows for double facing with the side profile being inspired by Brighton beach huts.

We really got into the world of Popcorn Shed creating mini experiences for each flavour that take place around our shed shaped packaging. Popcorn Shed have since won a Great Taste Award and been listed in a number of stores including Harrods. Unlock the flavour and discover the taste.

THE RESULTS

To us, the answer was in the name. Lets make Sheds! Why not? Each flavour tells its story. Pecan Pie was inspired by an American barn, Salted Caramel by the bright lights of the Brighton seafront and chocolate, a winter log cabin. The window allows us a subtle view of the flavours to add extra appetite appeal and the packaging allows for double facing with the side profile being inspired by Brighton beach huts.

We really got into the world of Popcorn Shed creating mini experiences for each flavour that take place around our shed shaped packaging. Popcorn Shed have since won a Great Taste Award and been listed in a number of stores including Harrods. Unlock the flavour and discover the taste.

“The impact of the branding and packaging has been so significant that we have met stockists who are ordering before they've even tasted our delicious popcorn!”

White Bear Studio is a London and Dublin based multidisciplinary studio working on a range of projects all over Europe. If you’re creating a new brand or product, if your branding is feeling a little stale, or if you want to separate yourself from your competitors, get in touch because we can help. Our studio doors are always open, so feel free to drop in whenever you like.