The launch of our fashion film ‘Orchid’ in collaboration with Crowmotion

To celebrate the launch of our SS16 collection ‘Orchid’ during London Fashion Week, we collaborated with Crowmotion.com to create this magical animation.

The inspiration for the ‘Orchid’ collection came from weird and wonderful tropical flowers, custom motorbike graphics and geometric Russian Constructivist art, which inspired Crowmotion to create this stunning 30 second film for us.

Sholto Crow who is behind Crowmotion, is a motion designer, director and art director. He says: “I used the motorbike headlamp and orchid motifs and the colour palette from the scarf designs and built a story around that. Then I made some music for it with my favourite original Mellotron sounds from the 50s.”

Here is the full 30 second version. You can also view the 15 second version on our Instagram page. Enjoy!