YouTube Annotations have been around for a long time, and allow YouTube channel managers the ability to create bubbles of copy and clickable hotspots, overlaid on a video, which could include links to other YouTube videos. Annotations are a great way to increase engagement on YouTube and serve up related video content to your audience….

Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what you do can be tracked just like anything else you do online. The new social…

I would like to start off by saying I am a car fanatic, and if you are anything like me, you constantly have your finger on the pulse of the auto industry and watch reruns of Top Gear. This past October while browsing the usual auto manufacturer websites to see what models are new for…

It seems like this is the year for face lifts in social media channels. So its about time that YouTube joined in and upgraded its homepage. After the largest worldwide video-sharing community spent time listening to its users, the goal was to provide a more personalized and relevant experience for all users. With many new…

It’s been a long time coming for YouTube to start charging viewers to watch content on their site. The fact that it has taken this long is amazing, and a little surprising. But recently the time has come for YouTube to allow content owners to gain some revenue from their video-making efforts. The YouTube Rentals…

Say goodbye to the Twitter you know and love (or hate). Yesterday evening Twitter announced its plans to launch a faster, easier, and richer version of its web interface. The re-engineered Twitter is currently only accessible to a small percentage of registered users, but will roll over the next several weeks. Click here for a two…

Missed what happened in social media this week? Here are some of the top stories to catch you up! Two big events happened on April 1, Gmail’s birthday and April Fool’s Day. Gmail was first launched on April 1, 2004 as an invitation only email that revolutionized the email. The invitation only access helped Gmail…

You may notice yourself looking twice as you view a video on YouTube today. No, it’s not your eyesight, nor is it a pesky browser bug. YouTube has undergone a serious facelift to update and revamp its video page. With a new look and several new features, YouTube has strived to create a clutter-free and…

Click above image to enlarge The recent special election to fill the vacated US Senate seat of the late Ted Kennedy in Massachusetts was certainly one of the most highly charged and closely followed statewide elections in recent history, both on state and national level. Not only was the Democrats filibuster-proof 60 vote majority at…