Fonterra’s been happily ‘feedlot farming’ indoors in China for nearly three years, and raising their calves in cages. Um, so remind me again … what was it they said, last December, about the ‘cubicle’ farms?

In December 2009, when the ‘cubicle cow’ story broke, Fonterra kept its distance. They said they had real concerns about the effect ‘stall’ (aka ‘cubicle’ and ‘covered’) farming could have on their pasture-fed free-range brand.