Editor's notes

Product features

Meidum hold gel

Defines and adds structure

Anti-frizz action; injects body

HOW TO USE

Apply a small amount of product to dry hair and arrange it as you wish. It can be applied to towel-dried hair before styling. Depending on hair density, length and desired effect, apply between 4g and 8g of product.

About Davines

After years spent formulating haircare products for some of the world’s leading cosmetics and skincare companies, Davines released its own collection in 1996. Made from the highest quality natural ingredients, the family-run company’s products are renowned for being a luxury to massage into hair and skin. Based in the historic city of Parma, Davines has sustainability, respect for its workers and respect for the environment at its heart. Davines is at the fore of a new generation of ethical luxury skincare.