Section Sponsors
The WOOD Online sections listed below receive more than 155,000
unique visitors per month. An advertiser can sponsor any one
of these highly visited areas below with a 120 x 60 pixel logo.

Provide us with the click-thru URL and alt
text (this is the text that you see when your mouse passes
over the banner)

Web Partners
For maximum visibility, Web Partner logos (not banners) appear
on the right-hand side of the top seven most-visited pages at WOOD Online,
including the home pages
for the Discussion Groups, Wood Profiles, Woodworker's
Software, Shop Tips, Idea Shop* Tours, and others. Each of
these pages contain four
positions (top to bottom) with three to five sponsor logos,
in a rotation, in each of the positions. On the average, a
Web Partner logo will show up
20 – 33 percent of the time for an average of more than 200,000
impressions per month.
Web Partners logos are $1000/month, and the logos must:

Measure
120 x 60 pixels (60 pixels is the height)

Maximum file size of 9K

Animations limited to three loops

Provide us with the click-thru URL and alt
text (this is the text that you see when your mouse passes
over the banner)

Downloadable Content Sharing
The WOOD Store at WOOD Online is now the premiere online
source for downloadable woodworking plans and information.
Currently, the WOOD Store has more than 500 WOOD-magazine
tested Plans and
Articles to
choose from. Each download can be leased to other internet
sites on a monthly
basis. This allows other sites to add high-quality content
at a fraction of the cost
of producing the information themselves. These are the
same plans
and articles that normally sell in the WOOD Store for
$5.95 or more.
Downloadable plans and articles are $500/month each.

Banner Placements on WOOD Onilne and the WOOD
Mall

$35 CPM (page views)
Minimum purchase of 20,000 page views ($700) on a rotation of
80 percent of the pages at WOOD Online

$33 CPM (page views)
Minimum purchase of 50,000 page views ($1,650) on a rotation
of 80 percent of the pages at WOOD Online

$30 CPM (page views)
Minimum purchase of 100,000 page views ($3,000) on a rotation
of 80 percent of the pages at WOOD Online

$25 CPM (page views)
Minimum purchase of 500,000 page views ($12,500) on a rotation
of 80 percent of the pages at WOOD Online

$20 CPM (page views)
Minimum purchase of 1,000,000 page views ($20,000) on a rotation
of 80 percent of the pages at WOOD Online

Banner Specifications

Banner size must be
728 x 90 pixels (90 pixels is the height)

Maximum file size of 30K

Animation is limited to three loops

Banners randomly rotate with other advertisers'
banners throughout the site

Banner needs to be in .gif format, not
.jpg.

Please provide us with the click-thru URL and alt text (this
is the text that you see when your mouse passes
over the banner)

The location
where we can pick up the banner (or, you can e-mail it to us—banners
should be e-mailed to wood@designmatters.com atleast five business days before start date.)

The URL you want the click-through directed to

All fees are NET to WOOD Online

WOOD Online Newsletter Inclusions

The WOOD Online Newsletter
is delivered electronically around the 1st and 15th of each
month to more than 95,000
woodworkers.

Currently more than 70 percent of our Internet audience can read
our html newsletter, and the others simply
see it as text. Each newsletter contains a link to the Web page if they can't
view the
html version. Click
here to view a sample of an html newsletter.

Newsletters
go only to people who have registered for it. We don't spam.

Less
than 15 percent of each newsletter is used for promotion, providing
advertisers with greater impact
for their products or services.

Newsletter inclusions are $750 each, with discounts
available for two or more inclusions.

Each promotion is limited
to four sentences and one link per mention. An image can be
included, but it cannot exceed
100 pixels wide.

Online Events

For maximum exposure to your internet site, WOOD has created online events, such as the Shape Up Your Workshop month-long program for Delta/Porter Cable. These sections carry just your brands and products and are promoted in WOOD magazine and WOOD Online.