Water reuse projects can fail if the factors (social, technical, financial, etc) governing their implementation are not adequately addressed prior to implementation. This paper presents the findings of the analysis of questionnaires administered to potential domestic and non-domestic consumers in Capricorn and Vhembe (Limpopo Province) where wastewater reuse was being considered. The analysis examined the factors considered to predict the intention to accept wastewater reuse prior to implementation. Structural Equation Modelling (SEM) was employed to test several hypotheses addressing respondents' intention to accept wastewater reuse for non-potable end uses. In other words, SEM tested whether certain factors (e.g. trust, attitudes and control) measured intention. Intention was measured as a second order factor. For non-domestic respondents, the factors that predicted intention to accept wastewater reuse in order of significance were their attitude towards wastewater reuse, the degree of control over the source of water and its application, the respondents' knowledge of the advantages of reuse and the respondents' trust in the service provider. For domestic respondents, the factors were their knowledge of the advantages of reuse, the degree of control over the source of water and its application, attitude towards wastewater reuse, trust in the service provider, and the subjective norms of the respondents. Physical quality satisfaction (for both respondent categories) and subjective norms (for non-domestic respondents only) could not be assessed because a reliable scale was not formed. The above findings have implications for future wastewater reuse in South Africa, i.e. that decision-makers contemplating reuse for non-potable uses would profit from addressing the various factors predicting intention to accept reuse prior to implementation.

INTRODUCTION

The increasing demand for water in South Africa is driven by growing populations, the connection of previously un-served households to municipal water supply, growing industrial development, urban in-migration and a host of other factors. Consequently, water resources planners are continually looking for additional sources of water to supplement the limited resources available (Adewumi et al 2010). It was predicted that unless the water consumption patterns in South Africa change significantly, the country would not be able to meet the growing demand for water, and the problem could be extremely severe within 20-25 years (DWAF 2007). As shortages increase, allocation of water to irrigated agriculture, for example, may result in downstream urban areas facing water shortages, leading to water use restrictions and increased general discontent. It is thus within the context of freshwater constraints that the South African government is faced with the challenge of imple-menting sustainable alternatives, including wastewater reuse, for potable and/or non-potable requirements.

Wastewater reuse has become an attrac- tive option for conserving and extending available water supplies. Other benefits of reuse include the decrease in the diversion of freshwater from sensitive ecosystems, replenishment of soil nutrients in agriculture due to irrigation, enhancement of groundwater recharge and delay in the future expansion of water supply infrastructure (Angelakis & Bontoux 2001; Joksimovic 2006).

Despite the benefits mentioned above, reuse should not be contemplated where there is non-compliance in treated wastewater effluent quality, crops to be irrigated have not been proven to be tolerant to the salts in the effluent, and there is no risk of salts from the effluent resulting in the deterioration of ground/surface water quality. Another major challenge affecting the implementation of reuse projects is public opinion. Opinion influences intention to accept, and intention influences behaviour. It is for this reason that community opinion towards wastewater reuse has been identified as a key component of reuse project success (Okun 2002; Po et al 2004). The majority of opinion surveys on water reuse that have been published in the literature have emanated from the USA, Australia, Western Europe and the Middle East. For the purpose of forming appropriate policy and strategy, and due to the large variations in culture, climate, water availability, economy, etc, opinion studies need to be developed or adapted for national and sometimes sub-national contexts (Friedler et al 2006). In view therefore of the significant impact public opinion has on water reuse, it is important that opinion be investigated prior to the implementation of wastewater reuse.

Several studies (including Nancarrow et al 2008; Nancarrow et al 2009; Nancarrow et al 2010; and Po et al 2005) suggest that public acceptance of reuse is a product of attitude, emotion, control over source of water, subjective norms (influence of people around you), knowledge of the scheme, associated risks, trust in the implementing authority, physical quality satisfaction, choice, specific use, source(s) of recycled water, cost, water scarcity and socio-demographic factors. Individually, or in combination, these factors have been investigated in various places where water reuse schemes have been implemented or are planned. For example, Wilson and Pfaff (2008) carried out research in Durban, South Africa, (and compared their findings with international experiences) to determine if there were groups with specific religious or philosophical objections to potable reuse of wastewater. They concluded that fundamental religious objections to potable wastewater reuse do not exist internationally and locally, but that people are generally not comfortable with the idea of potable reuse. Non-potable reuse of wastewater, on the other hand, is expected to be less uncomfortable, especially if this reuse involves minimum human contact (e.g. toilet flushing and irrigation). There is, however, currently no empirical research in South Africa confirming or debunking this supposition.

The research presented herein thus seeks to investigate the underlying factors that predict domestic and non-domestic respondents' intention to accept wastewater reuse for non-potable purposes. Domestic and non-domestic respondents are distinct water users, and are therefore investigated as separate respondents in this study. The investigation is achieved by employing the Structural Equation Model (SEM) to analyse the factors that are considered to predict intention to accept wastewater reuse for non-potable water requirements in two arid South African communities in Limpopo (Seshego, Sisulu and Ext 44 within the Capricorn District Municipality and the Vhembe District Municipality respectively) where wastewater reuse is being considered.

BACKGROUND AND RESEARCH THEORY

This paper investigates the empirical relationships between trust in the reuse implementing authority, knowledge of the advantages of reuse, physical quality satisfaction, perceived behavioural control, subjective norms and attitude, as proposed by Ajzen (1985) and Po et al (2005), and the intention to accept wastewater reuse amongst potential non-domestic and domestic respondents in South Africa.

According to the Theory of Planned Behaviour (TPB) proposed by Ajzen (1985), an individual's behaviour is determined by the person's intention to engage in the behaviour. Intentions are in turn predicated on three factors (also known as constructs, belief based measures or latent/unobserved variables), i.e. attitudes, subjective norms, andperceived behavioural control. Definitions for these constructs are provided below:

■Attitude is a complex mental state involving feelings, values and disposition to act in certain ways. It measures overall positive or negative predisposition to behave in a certain way.

■Subjective norms are the beliefs about the normative expectations of others, and to comply with these expectations (also called normative beliefs). It measures the perception of how important people in the life of respondents would approve or disapprove of their performing a particular behaviour (i.e. social pressure).

■Perceived behavioural control is the belief about the presence of other factors that may facilitate or impede performance of the behaviour, and the perceived power of these factors (control beliefs). It measures the extent to which an individual has the capacity to perform the behaviour.

Based on the research conducted by Eiser et al (2002) which suggested the inclusion of the following constructs to Ajzen's (1985) TPB, i.e. (i) perceived risks and benefits, (ii) knowledge of the advantages of reuse, and (iii) trust in implementing authorities, experts and technology, Po et al (2005) proposed a hypothesised model comprising various constructs that influence the acceptance or rejection of recycled water for various uses. A derivative of this hypothesised model is presented in Figure 1. The six constructs shown in Figure 1 are hypothetical and therefore cannot be directly observed, but must instead be inferred from respondents' responses to questions/statements that statistically correlate with the constructs.

Hypotheses used in this study

In this study, the model predicting intention to accept or reject wastewater reuse was tied to a series of hypotheses discussed below:

Knowledge of the advantages of reuse: The knowledge of the advantages of reuse has not been tested in the context of wastewater reuse for non-potable water requirements. This hypothesis postulates that if respondents have good knowledge of the advantages of wastewater reuse, this knowledge would enhance their intention to accept wastewater reuse for non-potable uses. Hence, the following hypothesis:

Hl: Respondents' knowledge of the advantages of wastewater reuse has a positive effect on intention to accept wastewater reuse for non-potable water requirements.

Trust in the implementing authority: Prior research in Australia (Po et al 2005; Fielding et al 2009) identified trust in the Water Authority as a major determinant of the acceptance of recycled water. Also, a study conducted by Lin and Wang (2006) showed that trust had a positive effect on customers' loyalty and consumers' satisfaction. Eiser et al (2002), however, found that trust had a weak influence on consumers' food satisfaction. The following hypothesis was therefore developed for this study:

H2: Respondents' trust in the treated wastewater service provider has a positive effect on intention to accept wastewater reuse for non-potable water requirements.

Attitude: Attitude towards performing a particular behaviour is the degree to which an individual has a favourable or unfavourable assessment of the behaviour. TPB predicts that the more favourable an individual evaluates a particular behaviour, the more likely s/he will intend to perform that behaviour (Ajzen 1985). Attitude has been shown to be significant in predicting the intention to accept recycled water (Po et al 2005) and an organisation's intention to share knowledge (Bock & Kim 2002; Lin & Lee 2004). In this study attitude refers to the respondents' positive or negative disposition that will influence intention to accept wastewater reuse for non-potable water requirements. Thus, the following hypothesis was formulated:

Perceived behavioural control: Perceived behavioural control refers to the presence or absence of requisite resources and opportunities to carry out certain behaviour. Chang (1998) reported that the perception of volitional control or perceived difficulty towards completion of an act will affect an individual's intent as well as the successful performance of that behaviour. His findings also showed that perceived behavioural control significantly influenced intention. Control over a source of water and its potential application(s) has not been tested within the context of perceptions towards wastewater reuse for non-potable water requirements in South Africa. Thus, the following hypothesis was formulated:

H4: Respondents' perceived control over the source of water and its application has a positive effect on intention to accept wastewater reuse for non-potable water requirements.

Subjective norms: The term subjective norms is closely related to social pressure. It measures the perception of how important people in the life of respondents would approve or disapprove of their performing a particular behaviour. Subjective norms have been found to affect knowledge sharing intentions among groups (Ruy et al 2003) and among senior managers (Lin & Lee 2004). Fielding et al (2009) and Po et al (2005) also reported that subjective norms significantly affected intention to accept recycled water. In this study, subjective norms about recycled water refers to how social pressure affects the intention of respondents to accept recycled water for non-potable water requirements. Hence, the following hypothesis:

H5: Higher subjective norms associated with wastewater reuse for non-potable water requirements have a positive effect on respondents' intention to accept wastewater reuse.

Aesthetic appearance: Hurlimann and McKay (2007) found out that the colour of recycled water was the most important attribute for consumers to accept recycled water for washing clothes. The following hypothesis was therefore formulated:

H6: The aesthetically pleasing appearance of recycled wastewater will have a positive effect on respondents' intention to accept wastewater reuse for non-potable water requirements.

Two questionnaires were developed and administered to a random sample of potential non-domestic (i.e. agricultural, commercial, educational and parks) and domestic non-potable water consumers. Non-domestic respondents were individuals representing their various institutions, while domestic respondents were representatives of various households. The questionnaire was subdivided into three parts: introduction, perceptions and respondents' personal data (domestic respondents only). The introductory part of the questionnaire clearly stated the aims of the project, which was to determine perceptions on the use of treated wastewater for non-potable purposes and the willingness to use dual water distribution systems. A concise definition of non-potable water was provided. The second section comprised statements (developed to test hypotheses H1-H6) aimed at measuring respondents' positive or negative perceptions towards wastewater reuse. Justifications for the statements used in this section are provided below. The last section of the domestic questionnaire consisted of questions requiring demographic information such as gender, age, racial group, marital status, and academic qualification. Type of house and approximate monthly income data were requested from only domestic respondents.

Justification for the statements used to measure each construct

Advantages of reuse (ADV): The sentences below attempt to determine respondents' knowledge of the advantages of wastewater reuse and how this knowledge influences intention to accept reuse for non-potable water requirements:

i. ADV1 - "The use of non-drinking water will reduce the amount of wastewater discharged to the environment": Treated wastewater is typically discharged into the environment (especially surface waters). By reusing treated wastewater therefore, the total volume of wastewater discharged into the environment is reduced.

ii. ADV2 - "Non-drinking water use will reduce the depletion of groundwater and surface water resources": With increased wastewater reuse for non-potable water requirements, less fresh water is likely to be extracted from surface and ground waters. A reduction in the extraction of ground waters will reduce saline water intrusion in coastal areas, while a reduction in the extraction of surface waters will assist to maintain minimum environmental flows and mitigate negative and often irreversible ecosystem changes.

iii. ADV3 - "The use of non-drinking water can save many South African communities from drought": The supply of treated wastewater for non-potable water requirements will mitigate the negative effects of a drought.

iv. ADV4 - "There can be considerable savings of fertiliser on farms irrigated with recycled wastewater": Nutrients in waste-water, such as nitrogen and phosphorus, nourish irrigated soil and consequently provide nourishment for plants, and therefore can readily replace organic fertilisers. Reuse should not be contemplated where plants or crops to be irrigated have not been proven to be tolerant to the salts in the effluent, and there is no risk of salts from the effluent resulting in the deterioration of ground/surface water quality.

Trust in implementing authorities (TRU): A respondent's trust in the provider of reclaimed water is measured by their responses to the statements below. The higher the level of trust, the more likely they will accept wastewater reuse. These statements assess trust in relation to the quality of the product or service rendered by the provider as perceived by the respondent. The statements include:

i. an overall statement TRU1 - "This institution (I) will use non-drinking water if the quality can be proven to be satisfactory"; and the following specific statements related to:

ii. disgust due to odour, colour, and suspended solids, TRU2 - "This institution (I) will use non-drinking water if it is not disgusting or irritating";

iii. cloth-staining potential for domestic respondents, TRU3 - "This institution (I) will use non-drinking water if it does not stain washing" ; and iv. public health and safety, TRU4 - "This institution (I) trusts the municipality to provide non-drinking water that is safe and does not constitute a health risk."

If reuse is implemented, reuse regulation and/or certification (such as the Green Drop Certification (DWAF 2009)) will likely improve respondents' trust in a service provider.

Attitude (ATT): The statements below attempt to assess a respondent's attitude towards wastewater reuse in the following ways:

i. The respondent's social obligation towards water which is a renewable, albeit finite and often abused resource, ATT1 - "This institution is (I feel personally) obligated to do whatever I can to save water," and ATT2 - "Water is a valuable resource that should be recycled."

ii. The respondent's choice/preference with regard to wastewater reuse, ATT3 - "This institution/I would prefer not to use non-drinking water," ATT4 - "This institution/I would not use non-drinking water even in times of water shortages," and ATT5 (for non-domestic respondents) - "This institution would only be prepared to use non-drinking water in times of water shortages."

iii. The respondent's willingness to be part of the solution and not easily apportion blame to government, ATT5 (for domestic respondents and ATT6 for non-domestic respondents) - "The government is responsible for water shortages."

Control over source of water (CON): The sentences below assess how acceptance of reuse is influenced by a respondent's perceived control over how water/wastewater is used/ reused and how wastewater irrigated products are presented. The higher the perceived control, the more likely reuse will be accepted.

i. CON1 (for non-domestic respondents only) - "Every household should be free to choose its source of water supply (e.g. groundwater, surface water and recycled wastewater)."

ii. CON1 (for domestic respondents) - "I have the right to know if fruits or vegetables are irrigated with recycled wastewater."

iii. CON2 - "Fruits and vegetables irrigated with non-drinking water (e.g. recycled wastewater) should be labelled in the supermarket."

iv. CON3 (for domestic respondents) - "I have the right to adequate drinking water supply."

Subjective norms (SNO): The influence of others on a respondent's acceptance of wastewater reuse is measured by the following statements:

i. SNO1 - "This institution (I) will use non-drinking water if other institutions (others) are using it."

ii. SNO2 - "Most institutions (people) who are close to our institution (me) will support the use of non-drinking water."

iii. SNO3 (for domestic respondents only) - "Non-drinking water use is an option for the poor or the rich?" measures if respondents perceive that reuse is for a certain class of people.

Physical quality satisfaction:Satisfaction with the physical quality of the reclaimed wastewater is most often the first determinant of a respondent's willingness to accept reuse. These statements address this construct:

i. PQS1 - "This institution (I) will use non-drinking water if it is absolutely clear," and

ii. PQS2 - "This institution (I) will use non-drinking water if it is colourless."

Identification of potential non-domestic and domestic respondents

Two arid inland municipalities (Capricorn and Vhembe in the Province of Limpopo) were identified as suitable locations in South Africa to generate the data needed for the study. Limpopo is a water scarce province of South Africa while Capricorn and Vhembe contribute to South Africa's agricultural production in the areas of field crops (e.g. cereals and oil seeds) and horticultural crops (e.g. potatoes, vegetables, citrus and deciduous). Wastewater reuse has therefore been proposed to many of the agricultural holdings within these two municipalities, as it shows promise of reducing the current dependence on fresh water for most activities, and reducing the total bill paid monthly on drinking water. Of the total water requirement within the area, agriculture was estimated to use about 85%. In terms of households, there were 1 243 167 people living in 285 565 households in Capricorn in 2007, while Vhembe houses 1 240 035 people in 287 190 households (Statistics South Africa 2008). Use of recycled wastewater for some household non-potable water requirements such as toilet flushing, is also promising when considering the arid climate within the municipalities.

Sampling and data collection

Potential non-domestic respondents within agricultural holdings, commerce, education and public parks were randomly approached to participate in this exercise, and several (especially within agricultural holdings) declined to participate. This may have been due to the fear that if the public knew they were willing or remotely considering waste-water reuse, the sale of their products may suffer. In contrast, however, the questionnaire response rate from a random sample of potential domestic consumers was higher (83% in comparison to 72% for non-domestic respondents). Table 2 summarises the questionnaires administered and returned.

The questionnaires were physically administered to respondents, i.e. participants were individually approached and encouraged to participate in the survey. Participation was voluntary. The demographics for potential domestic respondents were 52 males and 71 females aged 18 to 65 years, with a mean age of 25.2 years (SD = 7.2). The majority of respondents were black (99%). In terms of marital status, 60.1% were single, 12.2% were married, 25.2 % were married with children and the remaining 1.6% were divorced or widowed. Most of the participants (69.5%) lived in Reconstruction and Development Programme houses, 19.8% in other houses, 4.9% in apartments, 4.1% in traditional houses and 1.7% in informal settlements. Household numbers varied from 2 to 10, with an average of 6 (SD = 5.2).

Measurement validation and analysis

As depicted in Figure 1, this study measured six constructs: attitudes, subjective norms, perceived control over the source of water and its application, physical quality satisfaction, knowledge of the advantages of reuse and trust in the service provider. The respondents were requested to rate how much they agreed or disagreed with each statement on a 5-point Likert scale from 1 (strongly agree) to 5 (strongly disagree).

Since the constructs were measured using multiple statements, it was necessary that the different statements used to assess the same construct should correlate with one another and exhibit high internal consistencies. This was achieved by determining the Cronbach's alpha (a) value (which varies from 0 to 1.0) amongst multiple statements measuring a construct. It is generally accepted that a Cronbach's alpha value above 0.70 is an indication of good internal consistency between items (Vicente & Reis 2008).

The analysis of the correlation between statements and their respective constructs was performed using SEM software called AMOSTM 6.0. The basis for the SEM approach is that the existence of a causal relationship between two variables does not imply the existence of a correlation between them (Iriondo et al 2003). Hence, AMOSTM 6.0 allows multiple relationships to be analysed simultaneously while maintaining statistical efficiency. AMOSTM 6.0 uses the maximum likelihood (ML) method to estimate parameters. SEM in its general form consists of a measurement model and a structural equation model. The measurement model specifies the relationship between statements and constructs, while the structural equation model specifies the relationships between constructs, describes their effects (either negative or positive) and assigns the explained and unexplained variance. The SEM therefore simultaneously estimates and tests a series of hypothesised inter-related relationships between a set of constructs, each measured by one or more statements. Intention to accept wastewater reuse for non-potable water requirements was measured as a second order construct, and thus predicted using the six constructs (e.g. trust, attitudes and control) in the hypothesised model shown in Figure 1.

SEM has been used in diverse subject areas to confirm or disprove hypothesised models, e.g. to determine the properties of the latent factors underlying adolescent quality of life (Meuleners et al 2003); to test the prediction that overeating has a positive correlation with Body Mass Index (Davis et al 2006); to study the factors that condition reproductive success, seed emergence and plantlet survival in several plant species (Iriondo et al 2003); to identify travellers' attitudes, travel behaviour, and the causal relationships between a traveller's socioeconomic profile and his/her attitude towards travel (Shiftan et al 2008); to validate a data envelopment analysis (DEA) in the management of restaurants' menus (Reynolds & Taylor 2011); to identify factors affecting willingness to participate in electronic waste recycling (Nnorom et al 2009); to explore the relationship between road traffic noise and health (Fyhri & Klaeboe 2009); and to assess satisfaction with recycled water (Hurlimann et al 2008).

A two-step approach recommended by Anderson and Gerbing (1992) was adopted to evaluate whether the hypothesised model fitted the data. The first step involved a confirmatory factor analysis to estimate the measurement component of the constructs (Figure 1) in order to identify items of the same construct with high internal consistency. If the psychometric properties of the structure were deemed acceptable, the analysis proceeded to the second step, which involved the combination of the theoretical and measurement model (Huchting et al 2008).

RESULTS AND DISCUSSION

For potential non-domestic respondents, 20 statements in the questionnaire measuring the six constructs were subjected to item-to-total correlation and exploratory factor analysis. The item-to-total correlation is a correlation between a statement score and the sum of the remaining statements that form the scale. The test is performed to check whether any statement is inconsistent with the remaining statements. Once the number of correlated statements is determined, exploratory factor analysis is performed to determine their factor loadings. Factor loadings are the correlation coefficients between the statements and the constructs. Factor loadings greater than 0.71 are typically regarded as excellent while less than 0.34 are regarded as very poor (Yongminga et al 2006). Four of the 20 statements with factor loadings of less than 0.34 (statements used to measure the subjective norms and physical quality satisfaction constructs) were excluded from subsequent analysis. Details of factor loadings for each statement are shown in Appendix 1. The retained 16 statements, which are grouped according to their respective constructs (Appendix 1), explained 81.32% of the variance of the intention to accept wastewater reuse (Table 4) and were therefore reliable for further analysis.

For potential domestic respondents, 20 statements measuring the six constructs were subjected to item-to-total correlation and exploratory factor analysis. Two statements measuring the physical quality satisfaction construct generated a factor loading of less than 0.34 and were excluded from subsequent analysis. The retained 18 statements, which are grouped according to their respective constructs (Appendix 2), explained 87.02% of the variance of the intention to accept wastewater reuse (Table 5) and were therefore reliable for further analysis. For these respondents, the details of factor loadings for each statement are shown in Appendix 2.

Following the exclusion of statements with factor loadings less than 0.34, good fits were obtained for both domestic and non-domestic respondents (Table 3).

Table 4 shows the composite reliabilities (i.e. Cronbach's alpha, a) and average variances extracted for the statements administered to potential non-domestic respondents. As earlier indicated, the composite reliabilities for PQS and SNO were below the threshold value of 0.70, and therefore only ADV, TRU, ATT and CON were employed in further analysis.

Table 5 shows the a and average variances extracted for the statements administered to potential domestic respondents. The composite reliability and variance for PQS was below the threshold value of 0.70 and therefore excluded in the further analysis.

Figure 2 shows a simplified schematic of standardised path coefficients, β, of the hypothesised model for potential non-domestic respondents comprising four constructs. As reported by Fielding et al (2009) and Po et al (2005), a strong contribution is represented by p values greater than 0.40, moderate contribution ranges from 0.20 to 0.40, and a weak contribution represents values below 0.20. All the paths specified were statistically significant with p-values less than 0.01. Advantages of reuse (β = 0.39) and trust in service provider (β = 0.21) were found to have a moderate contribution to respondents' intention to accept wastewater reuse. These constructs therefore moderately support hypotheses H1 and H2 respectively. Attitude (β = 0.60) and control (β = 0.59) have a strong contribution to respondents' intention to accept wastewater reuse, and therefore strongly supported hypotheses H3 and H4. Hypothesis H6 could not be tested because a reliable measure of physical quality satisfaction was not obtained. The same applied to Hypothesis H5 for subjective norms.

Hypothesis H6 could not be tested because a reliable measure of physical quality satisfaction was not obtained.

Implication of the results on planned wastewater reuse and future research

i. In order of significance, the constructs that influenced the intention to accept wastewater reuse amongst the surveyed non-domestic consumers were their attitude towards wastewater reuse, the degree of control over the source of water and its application within their institution, the knowledge of the advantages of reuse and trust in the service provider. The influence of physical quality satisfaction could not be assessed because a reliable scale was not formed. The same applied to subjective norms. For subjective norms, this may be due to the fact that different institutions use water for different end uses, and hence the use of wastewater for a specific purpose in one institution would likely have a limited effect, if any, on another institution choosing to or not to reuse wastewater for a different end use. From the results of the item-to-total correlation and exploratory factor analysis, the two statements which measured physical quality satisfaction were either inconsistent with each other, uncorrelated to the construct they were to measure, or both. In future research in this regard, the use of more than two statements to measure each construct may result in a more reliable scale.

ii. For the domestic respondents surveyed, the constructs (in order of significance) that influenced intention to accept waste-water reuse were their knowledge of the advantages of reuse, the degree of control over the source of water and its application, attitude towards wastewater reuse, trust in the service provider and the subjective norms of the respondents. Similar to the results obtained for non-domestic respondents, the influence of physical quality satisfaction could not be assessed, because a reliable scale measuring this construct did not emerge. Future research with effective measurement of this construct is required, because households are typically concerned about the physical appearance of the reclaimed wastewater. Hence, similar to the argument above for non-domestic respondents, the two statements which measured physical quality satisfaction were likely either inconsistent with each other, uncorrelated to the construct they were to measure, or both.

iii. A limitation of this study was the small size of surveyed agricultural sector respondents - a very important potential user of treated wastewater. This limitation impacts negatively on the application of the results obtained above to agricultural holdings in the surveyed area, and hence future research which surveys a larger number of agricultural respondents is recommended.

iv. For a holistic assessment of respondents' intention to accept reuse in locations contemplating wastewater reuse, it would be valuable to also survey and understand the religious and cultural perspectives of respondents (similar to the Wilson and Pfaff study (2008) conducted in Durban, South Africa.)

CONCLUSIONS

This paper presented a hypothesised model (adapted from Po et al 2005) which was used to predict intention to accept wastewater reuse for non-potable purposes amongst potential domestic and non-domestic consumers in two South African communities in the Limpopo Province. For the potential non-domestic consumers surveyed, intention to accept wastewater reuse was influenced by attitude towards wastewater reuse, the degree of control over the source of water and its application, the knowledge of the advantages of reuse and trust in the service provider. In order of significance for potential domestic consumers surveyed, knowledge of the advantages of reuse, the degree of control over the source of water and its application, attitude towards wastewater reuse, trust in the service provider and the subjective norms of the respondents emerged as influences on the intention to accept wastewater reuse. Addressing these constructs would be valuable in determining whether wastewater reuse planning/implementation should proceed. Research to further interrogate this subject and the results presented herein was recommended in the previous section.

ACKNOWLEDGEMENTS

Dr Kelly Fielding is acknowledged for her invaluable contribution to this research. Funding from the Water Research Commission (project K5/1701) is gratefully acknowledged.

DR JAMES ADEWUMI (COREN Regd) is currently a lecturer in the Department of Civil Engineering at the Federal University of Technology Akure in Nigeria, where he teaches water engineering subjects at undergraduate level. His PhD research, titled A decision support system for assessing the feasibility of implementing wastewater reuse in South Africa, incorporated the work presented in this article. He has published several journal and conference papers, and has received two awards for portions of his PhD research.

PROF ADESOLA ILEMOBADE (AMSAICE, MWISA, MAP [WBS]) is associate professor at the School of Civil and Environmental Engineering, University of the Witwatersrand, Johannesburg, where he teaches infrastructure planning and water engineering subjects at undergraduate and postgraduate levels. His research interests lie in the fields of wastewater reuse, water conservation and water supply. He has published several peer-reviewed papers and has received several awards for research conducted and supervised.

PROF JAKOBUS VAN ZYL Pr Eng, MSAICE, FWISA, is professor of hydraulic engineering at the Department of Civil Engineering, University of Cape Town (UCT). Immediately prior to joining UCT, he was associate professor, chairman and Rand Water Chair at the Department of Civil Engineering Science, University of Johannesburg (UJ), and priorto that he was at GFJ Consulting Engineers. He obtained his PhD at the famous Centre for Water Systems at the University of Exeter in the United Kingdom, and is a recognised international expert on water distribution systems. Prof van Zyl is widely published and has several awards to his credit.