Archive

Have you clocked your website’s speed lately? If not, you might be missing out. In the online universe, speed counts. The faster a web page loads, the better the user experience. And the better the user experience, the greater the likelihood you’ll convert visitors into customers. Research shows that 40% of shoppers won’t wait more […]

As video is used more and more in online marketing and advertising, how do you make sure that labor of love (and money) pays off? Which factors affect the viewability of video online? First, we need to define viewability. A “viewable impression” occurs when at least 50% of an ad’s pixels are visible on screen for […]

In William Safire’s delightful book Fumblerules: A Lighthearted Guide to Grammar and Good Usage, he illustrates each of his basic rules with a statement that clearly violates the rule—such as “Don’t use no double negatives” or “The passive voice should be avoided.” The section on the importance of proofreading begins with the obviously unproofed sentence above. Proofreading is […]

We had a great Google Partners Connect event here last week, when we hosted another Google livestream presentation on online marketing, featuring Google’s Matt Lawson and Fred Vallaeys. For those who missed it, here’s a recap. The Consumer Is In Charge Matt started out by reminding us that in today’s media environment, the consumer is […]

That’s right! On Wednesday, May 13, Google will be in downtown Asheville via a special livestream event. As a Google Partner, ClearPoint has been asked to host this special online marketing presentation, which offers marketing directors and business owners in Western North Carolina an opportunity to gain insights and tips from Google experts on some […]

Content marketing is one of the biggest marketing trends for 2015. How to master it? Isn’t all marketing really content marketing? Yes, but to use your content effectively, it’s best to establish some order and direction. Follow these four basic guidelines and you’ll be off to good start in the new year: Use an array […]

As a Google Partner, ClearPoint has been asked to host a second Google Partners Connect livestream presentation for local businesses on Wednesday, October 15, 2014, from 2:00 to 3:00 pm. This is a great opportunity for marketing directors and business owners to gain insights and tips from Google experts on ways to grow a business […]

Writing your own ad isn’t that difficult—right? Easy enough, a child could do it. Besides, you know your products better than anyone. And it doesn’t take a genius to put some words on paper. Right? But if that’s true, then why aren’t your ads working? It could be because you’re talking about the features of your […]

Got a killer website that traps bunches of leads? Great! But do you turn those leads into paying customers? If your conversion rates aren’t what they should be, maybe you’re not following up enough. Research shows that the majority of customers don’t make a purchase until they’ve had at least 5-6 contacts with a company. […]

In today’s digital world, it’s easy for a small business to get overwhelmed. There’s so much to keep up with, and many of the most critical marketing tactics require the help of a pro. But if you get back to basics, there are still lots of simple things you can do that are proven to boost […]