Business Forum: Make Marketing Dollars Count

Have you noticed (as many other
remodelers have) that your main
source of leads — referrals — just
isn't what it used to be? If so, it may
be time to market your services.
Begin with the basics and do them
well before branching out to more
expensive, less effective tactics. In a
few years, your marketing program
will be producing enough good leads
to allow you to pick and choose
more of your projects. That's the goal
of a successful program: using your
resources to concentrate on the types
of jobs you want to do and getting
paid a professional rate for doing
them.
How Much Should You Spend?
A rule of thumb says that full-line
remodelers should