Burt's Bees doesn't waste its time - or yours - pretending to be something it's not. The company prefers putting its energy into making the best natural personal care products out there to help you maximize your well-being. Burt's Bees is proud that its 150-plus products are 99% natural on average. Still, Burt's Bees won't be satisfied until all of its products are 100% natural, and the company is currently aggressively pursuing this goal through reformulations and testing. To Burt's Bees, the word "natural" means only one thing - harvested from nature. And that is what Burt's Bees is.