Many of our colleagues, customers and readers would have now enjoyed their fill of turkey and pumpkin pie for Thanksgiving and are preparing for a second day of festivities with the arrival of Black Friday. This traditionally, for North American retailers and consumers, marks the start of the holiday shopping season and although it is not observed for many as a national holiday, more and more retailers across the globe are launching Black Friday promotions in order to entice consumers and increase sales. Additionally, given that Black Friday is typically a physical 'bricks-and-mortar' retail affair, online retailers seek to continue the shopping frenzy with additional offers, promotions and sales with Cyber Monday, a marketing term coined in 2005 by Shop.org.