If I wanted to buy lets say for example Pages and Numbers, would I be able to install that on one Mac or two macs? just like I can if I download an app from the iTunes app store I can install on both iPad and iPhone for the single price?

2 Answers
2

If you are an individual acting in your personal capacity, you may
download and use an application from the Mac App Store (“Mac App Store
Product”) for personal, non-commercial use on any Apple-branded
products running Mac OS X (“Mac Computer”) that you own or control.

You can install software from the MAS on multiple Macs. The only limitation in the EULA is that the software either is used by one person on multiple computers, or by multiple users on a single computer. So installing for multiple users on different computers would be a breach of the EULA (even though technically still possible if both computers are linked to the same Apple ID for purchases).

EDIT: I'll have to ammend my answer even though it was already accepted. While the above is true for commercial use, for personal, non-commercial use in one and the same household on the other hand the above EULA restriction is not true.