Thrive

Thrive is a premium decentralized ad marketplace. It strives to create an ecosystem, in which the community, consumers, reviewers, advertisers and publishers, who are actively contributing, are going to boost their economic performance.

How it works:

Thrive is built on the community consensus. The team has conducted a survey of the top players on the advertising market to find out which features are they seeking for in a premium ad marketplace and to implement them. Here are these features.

Blockchain technology ensures higher efficiency and lower costs due to the lack of intermediaries. This results in fees much lower than those other platforms ask for. Thrive cares about reputation management and provides a transparent environment so that client’s brand won’t be impacted by fraudsters.

Thrive AI and predictive retargeting will help advertisers to create more effective ads and drive more conversions on their sites. Thrive Data Platform Management will receive a huge amount of consumers’ behavioral anonymous data as they will be rewarded for sharing it. A variant of the reward is Thrive covering your internet bills.

This data includes such details as media consumption habits, hopes and aspirations, life priorities and many others. This means more information for the AI and advertisers to analyse and to improve their strategy based on it.

Following the principles of meritocratic monetization that Thrive preaches, websites can monetize their end-user data to give the algorithms more information to analyse. Suffice to say, all data is protected and completely anonymous.

Reviewers will also get rewards in THRT for reviewing sites. A couple of concurrent reviews are needed to accept the site to the platform. This ensures high quality of the advertising content.

Due to the platform being decentralized, no advertiser or publisher can start a market of few that would harm the interests of others. The anti-patronage principle that Thrive uptakes ensures that all publishers can access the marketplace with equal rights.

Innovation:

Thrive introduces meritocratic monetization to gather enormous amount of data and Thrive Labs AI to analyse it. Thanks to the right implementation of blockchain they charge the lowest fees in the industry. They’re so good, Forbes mentions them on the first place in the article on the blockchain startups you have to keep an eye on.

Innovation score: High

Token value:

THRT tokens are not shares and do not entitle token holders to a part of company’s distributable income.

THRT tokens are native to the platform and are the only currency that can be used on the marketplace to perform transactions. Unsold tokens will be burnt, so will 20% of the coins earned by the company from service fees. This, together with growing demand for the tokens as the user base grows, will ensure the rise in price of THRT.

Token value score: Medium

White paper:

Thrive presents a model white paper. It shows a brief analysis of market opportunity and the potential for company’s growth along with value proposition that Thrive can offer to the market. A deep analysis of the competition is present; the white paper presents a range of competitive advantages.

It also discusses the details of using blockchain technology for this project and a great business plan.

White paper score: High

Roadmap:

The roadmap Thrive presents on their official site includes detailed milestones for different funding scenarios.

As of today, the team has the concept and the technology to build it. They will only release alpha version in May 2018. After a stage of development, the team will launch beta in September and launch the ad marketplace in December 2018.

Reaching the soft cap of $5 mio will allow the team to implement only basic functions. $15 mio that the ICO has already reached allows the company to introduce advanced ad units, ad prospecting tool, advanced analytics, and advanced DMP.

If the ICO reaches the hard cap of $25 mio, which is highly probable, users will see such features as predictive retargeting, advanced segmentation, geolocalized ads and an integrated exchange platform.

Roadmap score: High

Business model:

Trive has a well thought out business model, complete with plans on the ramp-up stage. The critical mass they estimate they need to have a smooth start is 260,000 website subscriptions, data points from 16 bln page views that amounts to 10000 TB. They plan to achieve it by rewarding data gathering and interactions by tokens from the reserve.

The company announces three major revenue streams: a 10% fee for each marketplace transaction, a 1000 EUR in THRT monthly fee for using DMP platform and a 0,5 EUR in THRT CPM cost for every thousand ads served.

Thrive also believes in social responsibility, so it will let users decide which charity organisation a donation from the company will be given to.

Business model score: High

Team:

Thrive puts emphasis on the fact that their team is organized in “flatarchies”, a mix between hierarchies and flat organizations.

This means that employees are welcome to put their own ideas into the functioning of the company.

The company’s Chief Operating Officer has demonstrated great results as an executive and is a strong business development professional. The rest of the team mentioned on the site leaves a positive impression as well. The bios talk more about their personal qualities than past achievements, but a look at the team’s LinkedIn profiles is enough to be sure in their expertise.

The advisory board has experts in law, entrepreneurial finance, firm valuation, venture financing, and business planning

Team score: High

Competitors:

In the analysis of the competition that Thrive presents in the white paper they name big players in the ad exchange market like Google DoubleClick, AppNexus and Criteo as their main competitors. A set of ICOs in the same niche also make it to the list of Thrive competitors. These are AdEx , Ad Shares, Basic Attention Token, Papyrus and Bitclave.

The white paper presents in-depth analysis of weak points of each of these projects and offers a list of competitive advantages of Thrive. Among many others is the fact that it is going to reduce costs significantly to become the cheapest premium ad market.

Thrive is well equipped against the tough competition it is going to face.

Competitors score: Medium

Overall thoughts:

A great team, a great business plan, a great product. This is the recipe for success. Thrive has all the chances to enter the market and prosper, so investing in it is a wise decision.