Google Inc. is in preliminary talks to buy online video pioneer Hulu, people familiar with the situation said. Hulu has begun meeting with potential buyers including Google, Microsoft Corp. and Yahoo Inc... A sale would allow Hulu's media owners to make a graceful exit from a service whose success nonetheless created friction with traditional business partners. Cable and satellite distributors complained about paying for the right to carry programs that Hulu offered free online.

Considering IntoNow’s relative newness into the market, Yahoo! certainly are not chasing their customer base or sales revenue. It’s all about the technology this time around. IntoNow uses a system called SoundPrint to retrieve data from 266 years’ worth of television stored in their files, including episode, season, airing times, and other metadata. The ability to search and retrieve information from this immense amount of data in a quick and simple manner makes IntoNow look quite attractive. Of course, there’s no way that Yahoo! would have overlooked the social aspect, either. In fact, in a media release, they stated that the IntoNow acquisition would bolster [Yahoo!'s] social engagement across the Yahoo! network and on all screens. IntoNow are not the first to do the social TV thing, though. Apps that allow you to check in to your favourite TV show, in much the same way as Foursquare allows you to check in to your favourite restaurant, already exist for both Apple and Android platforms. It’s SoundPrint that makes IntoNow different. Other applications are notoriously imprecise, allowing you to check in to a television show, but not a particular episode. SoundPrint allows users to check in not only to exact episodes of their favourite programmes, but even live broadcasts and advertisements. Previously, users had to type in the name of the show they were watching, but SoundPrint allows you to simply catch a snippet of the program with your phone, and the technology does the rest. Yahoo! have already begun changing the TV game with their previous offerings. By adding IntoNow and SoundPrint into their arsenal, it will very interesting to watch (pun definitely intended!) what they can come up with now. Stay tuned…

Yahoo TV is one of the oldest connected TV platforms still around, but it continues to innovate. Its broadcast interactivity feature offers new ways for broadcasters and advertisers to reach consumers... Broadcast interactivity, which Yahoo showed off at CES, gives broadcasters and advertisers the ability to offer up detailed info and product offers in a sidebar that can be launched from the remote control. It can also tie in with other second screen devices. Theoretically that could let broadcasters give more context to their shows, with additional info about actors on the show they’re watching, loop in games and trivia and maybe even offer up some additional multimedia content. And for advertisers, broadcast interactivity gives them the ability to target offers at viewers or allow consumers to request more information about products that appear on-screen. It’s basically about creating a whole new performance-based inventory that Yahoo believes could drive significant revenue to CE manufacturers that allow the ads to appear on their TVs. But will that system click with consumers?

So why did Yahoo buy IntoNow? The PR statement quoted Yahoo Product SVP Bill Shaughnessy saying that there are opportunities across Yahoo’s network, “especially in regards to our video content, search, mobile and Connected TV experiences.” It continued to point out an app like IntoNow will help Yahoo “on all screens.” Notice how they snuck Yahoo Connected TV in there? Yahoo’s widget platform has been losing steam lately, with companies like Vizio, Sony and Samsung looking to Google TV to future-proof their TV sets. However, Yahoo introduced an interesting new feature for its TV widgets back in January. Dubbed “broadcast interactivity,” the feature allows Yahoo to deliver complementary information based on the content you’re currently watching. For example, viewers of a car commercial can learn additional facts about the car or find a local dealer. Yahoo does this by utilizing audio fingerprinting, much in the same way that IntoNow listens to the audio of a show to identify it.

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