Lead Capture Qualification Workflow

Video Description CTA

Add a link in the description in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in your video’s description and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.

App Screenshot Variations (ASO)

The screenshots you use for your app are the most important part of your app store page. They're the most important factor when a user decides to download your app. Run A/B tests (see "Learn More" below) on images and image order to see what works best.

Daily Deal Promotion

Send your product out in a daily deal promotion on sites like AppSumo and offer a discount to members. This can drive thousands of relevant customers from app promotion sites that have a wide distribution.

Start A Fire

Using the tool Start A Fire to help users discover more relevant content by adding recommendations within links you share. This pops a small box in the bottom right corner of the content, which shows related articles back on your website to visit next. This way you're driving organic traffic back to the links from the content you share.

Interview Call To Action

Offer an exclusive interview with an industry celebrity as a prize for signing up. The industry celebrity will give credibility to your CTA and potential customers will be more likely to convert due to a fear of missing out (FOMO). The scalability of this tactic is limited, but it can be a great technique for generating your first 100 signups.

Remove Promo Code On Product Page

If you have a promo code on your product page, try A/B testing removing the code entirely to see whether it actually increases conversion. If it doesn't do anything for your conversion rate, you might be losing revenue on the sales you're already getting. If it is, you'll know to double down on promo codes.

Email Form In Checkout

Add an email capture form (or checkbox) during your checkout process. Most users are already pretty happy with your brand if they're ready to buy from you, so adding a (checked) email opt in box as part of purchase rarely interrupts the flow. In fact this is so common that many users would be confused to buy something from you and NOT get your emails!

Gated Content Landing Page

Putting content behind a gate - email capture, social sharing, lead gen form - is a great way to entice visitors to leave their contact information. Create a separate landing page for high value content and gate it behind some form of wall. Try giving away a description or excerpt of the content for free in the landing page to further drive interest.

Embedded Tweets

The love your users give you on social media is a strong form of social proof you can take advantage of to grow your business. You can embed Tweets from happy users on your site as a way to show new visitors why everyone loves your products. It’s an easy and effective customer testimonial that increases trust and credibility.

Remove Homepage Sliders

Sliders might seem fun and interesting, but in reality they can negatively affect conversion and bounce rates. This is because they can dramatically lower page loading time, cause “banner blindness” and push your content below the fold. Beyond these three reasons, they also tend to run poorly on mobile devices. Remove homepage sliders to improve your site performance and bring focus to what is most important for you to display.

Off-Season Sale

Skip Christmas + Black Friday - promote your own unique sale -- ie: "Freebie Fridays!". A sale in the off-season can be a great way to drive more traffic and purchases at a time when you're not landing as many sales as you would on a holiday. A minor discount of 10% off or free shipping can be the right approach to getting more purchases during down months.

Inquisitive Subject Line

Storytelling Over Facts

Many marketers make the mistake of simply listing facts and the positive attributes of their products. People react much more favorably to products when introduced to them in story form. Tell the journey of where the product came from and why it's relevant to their lives. Add drama and emotion to the features of the product to humanize the transaction. This should have a large impact on conversion.

Remove Cart Step

Average cart abandonment rate is between 60% and 80%. This is the final step to bring someone from prospective customer to paid customer and so it's important to do anything you can to lower this number. One way to decrease cart abandonment is to remove or condense a step.

Landing Page Hero Image

Increase conversion rate on landing page with a better, more visual hero image as part of your landing page design. Pick an image that catches visitors' eyes without distracting from or clashing with your CTA/landing page copy. Use the image as a framing and focus device for your CTA to get users engaged and increase conversion.

Qualaroo Pricing Page Survey

If your pricing structure is confusing or your price is driving away customers, you may find a high bounce rate on your pricing page. An on-page Qualaroo survey tell you exactly why people aren't signing up. Maybe they want a free trial. Maybe they have no idea which pricing tier to pick. Survey results will help you guide conversion-focused changes to your pricing page.

Content Exit Intent Popup

Exit intent doesn’t just have to give visitors a discount to get them to stay on your site. It can also serve them with a relevant high-value piece of new content. If you want to bolster your content marketing or keep users on your blog reading more of your posts, an exit intent popup directing them to another post can get them interested in reading more.

Consultation Call To Action

Offer a free consultation as your call to action to begin developing a relationship with potential customers. Offer helpful, actionable consulting that will build trust. In the future, these individuals will remember your goodwill and will be more likely to invest in your services.

Respond With Lead Card

When someone retweets your content, you can respond using Twitter’s Lead Generation Cards to immediately prompt them to sign up. These users are already primed for your content and show interest in your writing, so they’re highly likely to want more of what you’re giving. By providing a personalized thank you and a frictionless one-click sign-up, you can drive more leads / email sign-ups for your blog.

Forgiving Inputs

Allow more room to maneuver in your inputs. For instance, if you have a form that requires a phone number, allow for more entry than just (XXX) XXX-XXXX. This can go a long way towards making your UI more user-friendly.

Test Discount/Offer Values

If you're offering a $100 discount, try A/B testing with a $200 discount or a $50 discount. You'll learn if a larger offer converts more, OR you might even find that a lower offer converts just as well - allowwing you to save costs.

Increase Search Bar Prominence

Try making your search bar larger and more visible to visitors on your site. This will allow them to more easily get to the page or product they’re searching for. The more prominent a search bar is, the more likely a user will see it as a recommended way to find products.

Lazy Password Creation

Leave the password creation until the user has already given an email and filled in other info. Once they’re already within the platform, a modal or prompt can pop up asking them to create a password. They’ve already been guided into the platform, removing the small but critical bit of friction of password creation from the registration process entirely.

Checkout Page Redesign

If funnel analysis shows that a majority of users are dropping at the checkout stage, a re-design of the UX/UI of the page might be in order. Take into account the important information and how the layout can be re-arranged to promote simplicity and easy conversion. Some places where this can be tested is through CTAs promoting next steps, overhauling form boxes, and minimizing how much information is needed to successfully complete an order.

Bucket Brigades

One of the most important aspects of SEO is time on page. The longer people spend on your pages, the more SEO weight those pages will hold. A great way to increase read time in your content is bucket brigades. These are small, short buckets of text (1-2 lines) that make your content easier to read and more scrollable.

Offer Free Consulting

Offer consulting for free along with a purchase of your product. It will let you get to know your target audience directly with face-to-face conversations, helps increase conversion, and will help you learn about what your audience needs and what challenges they face. Those learnings will help improve your product and marketing approach in the future.

Contact Email Guesser

There are a number of sites that will help you guess a work email for a contact you want to reach. When you’re researching a list of leads, you’ll need to find appropriate contact information so your emails land in the right inbox. Use an email finding site or tools like Rapportive/Connectifier/Clearbit Connect to find the right email for each contact.

Telling Who It's For

Taking a precision approach to targeting your audience can be very rewarding. Sometimes if you’re targeting everyone, you’re targeting no one. With that in mind, one option is to tell your audience exactly who your product is intended for. This can be a risk/reward play: on one hand, you will immediately disqualify a segment of your potential customers, but on the other hand, you might create a more personal connection with customers who do fall into the categories you’ve targeted.

Time-Delay List Builder

Rather than the default 'exit intent' popup, you can try showing your email popup at a certain number of seconds after the user hits your site. A time-delay list builder popup is typically shown to many more people than an exit intent popup so it can be a good way to improve number of activations. You should also experiment with how many seconds to wait, as it can make a big difference to activations and the quality of the leads you get.

Qualaroo Nudge To Action

Users that stick around on your page for a long time but don't convert likely have a valid reason for it. Want to find out the reason? Ask them! Maybe your landing page is unclear. Maybe your pricing structure is confusing. Use a Qualaroo time-delayed survey asking for reasons preventing a user from signing up to learn how you can better conversion-optimize your landing page.

Upfront Progress

People are more driven to finish a task as it nears completion. This is known as the Goal Gradient Effect. An example of this working in real-time is a sandwich shop giving away a punch card that offers a free sandwich after your tenth purchase, but with the first two holes punched. People consistently prefer completing eight tasks with two done for them over eight tasks with none done for them. Giving your customers the feeling of making progress will have a positive effect on their experience.

Center CTA Landing Page

Putting a large call to action button in the center of your page can increase activation. The positioning will immediately draw attention to the CTA when someone lands on your page. Make sure the CTA stands out distinctly away from dense copy or complex images.

Audience Size Expansion (Facebook OCPM)

oCPM (optimised Cost Per Mille) bidding at Ad Set level on Facebook allows Facebook to optimiz﻿e the impressions it shows to drive more of the conversions you specify for a fixed budget. This is generally one of the most efficient ways to bid on Facebook, because it allows Facebook to use all of the data points available to the Ads Platform to spend as much money as possible - and Facebook knows you will only continue to spend that money if the results are good.In order for Ad Sets to improve performance Facebook generally recommend that targetable audience size should be > 1 million and the Ad Set should be driving >25 conversions per day. If the audience size is too small it should be increased to allow Facebook to optimize effectively.

"Best Of" Roundup Page

A page getting directly to the point with a roundup of your all time best products can drive an increase in conversion rate. Those products already perform well with your target audience and promoting them clearly is a great way to draw more attention to them and increase sales. Select your top 5 or 10 best-selling or most demanded products and list them prominently on your landing page to get the attention of interested visitors.

Inline Validation

During a sign-up or registration process, use inline validation instead of tallying up errors at the end. If they make an error along the way, like not filling out a required field, a red border or exclamation point can indicate that something went wrong. This makes the registration process more streamlined and makes it a lot less likely that a user will bounce.

Lead Magnets

Provide premium content in exchange for an email address as a great way to fill your funnel with new qualified leads. Hide an enticing piece of content behind a simple requirement for an email address to encourage visitors to give you their contact information. Later you’ll be able to reach out to them in a sales email, pointing back to the piece of content you gave away as a starting point for the conversation.

Email Course Call To Action

Email courses are great for B2B companies that strive to first educate potential customers before making sales. Send out a series of automated emails at constant intervals that build upon each other. Think of an email course as being similar to a blog series. (Hint: at the end of the course ask using to sign up for a free account.)

Adding Scarcity

Drive up user interest and increase likelihood of conversion by indicating scarcity of an offer. For example, provide a limited-time sale, a limited edition product, or an attendance-limited event like a webinar. The sense of scarcity and potential for missing out on a product or deal will drive users to click buy.

Work Email Filter Script

Attention Grabs

Direct attention towards the elements you want your users to focus on. If it’s a “Buy Now” button, you could try a simple move like making the button bigger or altering the color to make it stand out. GoodUI showed evidence existing for a net positive effect from this tactic.

Softer Prompts

Throwing up a modal window is a good way to get attention, but they can be a turnoff for visitors. They might be inconvenient to navigate around, they might cause other processes the user is doing to stop, or they might simply just be a cause of annoyance for a user. Try a subtler prompt, and you might find happier users.

Seasonal Discount

Try offering a discount to purchases within a specific season / holiday. This tactic is often paired with the "Seasonal Email" tactic, as seasonally themed promotions, events, new items, etc. are an easy way to reconnect/engage your subscriber list to keep your brand top-of-mind.

Gradual Engagement

Don’t just immediately demand information from your users: instead, try letting them interact with your content first. Let them realize how worthwhile your product is by performing a task with it. Try to keep in mind the idea that you should always be asking a user for the minimum amount of data.

Recommended Option

Paralysis of choice is a major problem to consider when designing a landing page. Providing too many choices can lead visitors to overanalyze the services you’re providing. A recommended choice decreases the chance that the user will be paralyzed with too much choice. Try highlighting the choice you recommend or your most popular choice to potential customers while also listing other available choices. This will direct them straight to the best option for their needs.

Disqualified Passthrough

A good way to monetize users that don’t qualify for your product is to pass them on to an affiliate. This lets you make money off users you wouldn’t otherwise be able to due to limiting factors in your product. Build relationships with companies that are logical passthroughs for disqualified users to create an effective network of affiliates.

Fewer Form Fields

When creating sign-up forms, having too many fields can actually decrease sign-up rate. Optimize your forms to only ask for information necessary to the registration process. This decreases the amount of effort and attention a user has to invest into signing up and will result in increased sign-ups and form submissions. Remember that you can also ask for the information in the fields you remove during onboarding or at a later stage in your relationship with that user/client.

Longform Testimonials

Try adding a longform story testimonial to your site. Have current and former happy customers tell their story of their time before and after they started using your product. Let them focus on their pain points beforehand and highlight how your product made their lives easier This can be an engaging way to improve trust and tell the story of your product.

Match CTA To Traffic 'Temperature'

Different traffic sources have different levels of intent to buy. Retargeted customers are much more likely to buy, so a weak call to action or too much information can actually convince them otherwise - you should go strong with a more forceful call to action. On the flipside, if a prospect has never heard of you they would need a much more gentle introduction and a softer call to action is necessary.

Cross-App Deep Linking

You can create deep links that transmit data from one app to another. This can be really useful for retaining context between your app and another app that a user opens via a link. This lets you create things like personalized onboarding, feeding data from your app to a partner app, or customized shopping carts, letting users add items to a shopping cart in another app based on the items they're searching for in your app.

Anchoring Price

Instead of simply providing a price up front, use an anchoring price to make potential customers think that they’re getting a better deal on an item. For example, having a slashed suggested retail price alongside a lower “Current” price can drive visitors to buy while they think that an item is going for a lower than normal price. This can often lead people to pay for a higher priced product.

Lead Custom Audience

Retargeting leads on social media based on a custom audience can drive them back to your site to convert. You can use your current customer list to generate a custom audience that you can then target with ads. This can bring your current customers back to your site to view and buy new products.

Less Choice

Give a visitor less choice, instead of too many options. Too much choice can limit conversions: The more options you give a potential customer, the harder their decision-making process becomes. Barry Schwartz’s famous Ted Talk on the Paradox of Choice gives a great overview of how too much choice can lead to over-analysis and buyer’s remorse. There is an argument to be made that giving the customer a lot of choice can be freeing for them, but as with all solutions, the best approach is probably to rigorously test each hypothesis.

Price Illusions

Breaking prices down to a per-unit price can make the product seem a lot less expensive. By doing so, you help customers judge the value and affordability of your product based on how low the per-unit price rather than on the total cost of the product. This is especially useful in situations where you’re selling monthly subscriptions or larger item bundles. Showing customers how much they can save by increasing their up-front purchase is an effective way to increase conversion.

Personalized Landing Pages From Share

When a user shares your app with a friend, try creating a personalized landing page for that friend. This can include a social profile of the person who referred them, a special promo code, or some other incentive to sign up. This can greatly increase your chance to activate that new user and get them to sign up.

Price Increase

You could try just increasing the price of your product.: As per the social scientist Robert Cialdini, in “markets in which people are not completely sure of how to assess quality, they use price as a stand-in for quality.” Raising prices could help you be seen as a leader in quality in the market. It is also possible that you may be undervaluing your product due to a misreading of the market.

Smaller Commitments

Think about how you’re getting your opt-ins. Using a series of smaller commitments, instead of one large one, can be more efficacious, as it plays into a user’s sense of self-identity. For example, you could try asking small questions, like the old sales technique of getting a customer to start saying yes. Instead of just asking for a user’s email address right away, ask if they’re interested in looking around, then follow that with a prompt to see more content, then follow that with a request for their email.

Gated Content

Gating your content behind a contact information capture form, whether it’s an email field, a full blown contact info form, or a landing page, is a great way to collect the information you need from someone before you give them the information they want. You can give something away up front and hide the rest of the content or entirely gate the content.

Recent Purchase Notifications

By showing users how recently someone bought a product, you can increase trust and therefore increase conversion rate. Have a notification pop up for visitors whenever a purchase is made on your site to make them more likely to buy.

Email Drip Course

Provide an email course on a relevant topic over a series of days. Include high quality content each day in separate lessons, teaching best practices and imparting expertise while building interest for your product. At the end, add an upsell for your product to sell to a qualified audience of readers who went through the course.

Free Trial Ended Email

When a user finishes their free trial of your product, they should be prompted to switch to a paid subscription. This is a huge opportunity to onboard paying customers and the completion of the free trial should trigger an automated email. In the email, make it easy for users to start paying. Make the experience of upgrading to a paid subscription seamless. Send them directly to a page where they can input their credit card information and continue enjoying your product. (Tip: this is also a valuable time to collect feedback.)

Incentivized Live Chat

Live chat is a great way to drive up purchasing intent, but getting people to actually engage with your live chat can be a challenge. Providing an incentive for visitors to use your live chat, such as a discount or free first month, is effective at getting them to click on the chat button and talk to your sales representatives.

Incorporate OptiMonk

OptiMonk is an on-site retargeting platform you can use to track user behavior and detect exit intent. It serves them with targeted offers before they leave your page to draw them back in. Try incorporating OptiMonk to lower your bounce rate and increase conversions.

USPs Above The Fold

Displaying the unique selling points of your offering above the fold can increase activation. Often times the hero copy, in size 30pt font or larger works best. This allows users to quickly determine whether the product is relevant to them before they waste any more time on your site. Alternatively they would typically get confused and leave anyway.

Personal Vs. Generic Page

Increase conversion by sending traffic to a more relevant page. Engagement rises when landing page content more directly matches ad content. A page that’s more personalized for the audience that you’re driving to it is more likely to relate to the call to action and the message you’re trying to convey. Rather than directing to your landing page, for example, link to a contextual page based on the ad copy. I.e. webinar ad leads to webinar signup page.

Being Direct

Be direct with your landing page and CTA button copy. Rather than using flowery or roundabout language, get to the point quickly and authoritatively. This sends a clearer, stronger message to visitors that they should pay attention and sign up.

Gazing Social Proof

Try putting an image or photo of a person looking at the call to action on your site. It's a nice psychological trick to improve trust and draw attention to the CTA. It directs an arrow of vision directly at the part of your site you want a visitor to see.

Selling Benefits

Sell benefits instead of features. A benefit solves a higher order need and will convince a user to pay more. For example, you don't purchase a disposable camera because it's cheap, but rather because you want to capture memories without stressing about valuable equipment.

Basket Abandonment Email

Send an email to users who add a product to their shopping cart, but don’t buy. As per the Baymard Institute, the average cart abandonment rate is 68.63%. That may seem like an extremely high number-- but you can get those users to follow through on the purchasing process. Put simply, follow-up with users who abandon their cart has to be an integral part of marketing strategy, due to how often it occurs.

Language Segmentation Page

When deciding whether to serve an international audience with landing page copy in their own language, try A/B testing sites with your default language and their language on visitors from that country. For example, for French users, localize your site in French and then offer half your French visitors that site by default. The results will help you determine if localization will appeal to a multi-lingual audience.

Informal Copy Popup

Using informal, conversational, or friendly language on a popup can be a good way of collecting more email addresses. Informal language lets your popups convey a more exciting message about your product or offering, catching the attention of visitors and driving them to sign up for your email list.

Multiple Reassurances

Reassuring your users multiple times and in multiple ways that everything will be ok is effective at reducing friction when trying to close a sale. Satisfaction guarantees, money-back reassurances, free shipping indicators, and other risk-reduction notifiers can ensure that your customers will feel safe and secure in making a purchase, thus increasing the likelihood that they’ll convert.

Exit Intent Popup

Try showing a popup on exit or after a specific amount of time on page to get emails. If your blog is getting a lot of readers, but not generating a lot of emails, you should offer readers the opportunity to engage more fully with your content before they leave the page. This Wordstream case study showed that using an exit popup reduced bounce rate by over 60% and increased time on page by over 50%. SumoMe has a great tool for building your exit popup.

Instagram Profile Link Optimization

First Purchase Discount

Extend a discount or offer to a person visiting your site for the first time to provide the push needed to turn that visitor into a paying customer. This will help form a consumer-friendly first impression of your brand and increase the likelihood that first time visitors return to your site.

SumoMe Welcome Mat

Showing a large, minimalist call to action on arrival using welcome mat can yield large activation rates. In some cases we've seen 10%-30% conversion rates to email signup! Be sure to test different variations of design and copy as it can make a big difference to performance. If you find this too intrusive for the first visit, it can still be very effective if shown on visit 2 or on the 2nd page visited.

Qualaroo Lead Gen Survey

You can use a Qualaroo website survey to turn web traffic into real leads for your business. The survey can be as simple as a prompt to enter your email and sign up for a newsletter. Or if you want to get more sophisticated with qualifying the leads, have an actual survey asking users segmenting questions with an email signup CTA at the end. This survey integrates well with Salesforce.

Joking Subject Line

Reposted Content

Rewrite the copy for a single piece of reposted social content so it's perceived as a unique piece of content for each post.Examples:- Re-styling: “Did you read our recent post on…?” - Quote an interesting or controversial line from the post. - “Our hottest read from last month: ” - Show numbers and figures: “This strategy helped us grow X%” / “How we gained X customers.” - State the facts: “Did you know that X% of teams across the United States don’t have…?”

Video Course Call To Action

Offer a free video course as a Call To Action to move prospective leads through your sales funnel. Creating value for potential users is an effective way to begin the nurture phase. A free video course will give these users an incentive to provide you with valuable information, such as email addresses, that you can later use to move them further towards conversion.

"Snappy" Subject Line

Influencer Testimonials

Try adding testimonials from industry influencers to your page. Reach out to influencers that use your product or that you have a close relationship with and ask them to give a brief testimonial. People who know and value the opinions of the influencer will come to see you as more trustworthy. This increases social proof and therefore conversion.

Widget Landing Page

The awesome and useful widget you created deserves its own landing page. Treat your widget as a viral marketing campaign and craft a dedicated landing page to promote it. This will allow for you to send paid traffic to the widget directly. (Tip: use your site's root URL so that the SEO benefits impact your website.)

SMS Text Opt-Ins

Give your users or people who are watching you speak at an event a number they can text to opt in to your email list. By prompting them to do this in a social environment where you're in a position of authority as a speaker, you'll drive very high conversion rates and those subscribers are likely to be very highly engaged.

Deep Linked Advertising

Take users to the exact app content that is featured in an ad. Use deep links with your ads to make the user's journey from seeing your ad to clicking on it and arriving at a product page destination seamless. You can use this tactic with any ad platform, from search to social.The ad's landing page is as important as its copy, so getting users to the right page will help increase conversions.

New Product Offering

Premium Upsell Email

Upgrade emails drive users to switch from free to paid accounts, or from lower-tier to higher-tier accounts. This works via the psychology of loss aversion. Basically, people feel a sense of ownership over something they possess, even if it was given to them for free. People are naturally disinclined to give up something they possess, and will pay to keep it-- and so, upselling on a product they already use can be very effective.

"Negative" Subject Line

Social Proofed Pricing Page

Adding social proof to your pricing page can make your product more attractive. Add testimonials, logos of products you integrate with, logos and links to glowing press and reviews, and more to gain customer trust and make them more likely to convert.

Beginner's Guide Landing Page

Landing a potential customer on a "beginner's" guide content piece may be a less forceful but ultimately more profitable way to improve conversion. Instead of visitors navigating your general website, you can require them to go to a beginner's guide landing page to direct them exactly where you want them to go by removing navigation elements

Search Page Destination

Increase conversion rate by sending traffic to a specific landing page that matches the ad messaging/creative. There are very few instances when you should send someone to your homepage, generally you want people to take an action and homepages are full of distractions, AND they have too many variables that won't match your ad copy/creative. Best practice is always to match the ads messaging/creative with the landing pages messaging/creative: this increases the relevancy and the quality score of the ad, which often increases CVR while decreasing CPC. Win-win!

Teasing Subject Line

ROI Calculator Banner

Repurpose valuable site real estate with a banner drawing them to a piece of content like an ROI Calculator. Direct their journey through the funnel to a piece of content that will move them one step closer to conversion.

Product Giveaway Call To Action

Your call to action needs to display a reward to your users to help intrigue them to your call to action. Offer a free product in return for signing up, so there is benefit to your call to action button and it increases you click through rate.

Content Scheduling

Sharing new content on social channels has limited reach because of varying presence of a social audience when content is posted (ex: timezone differences). Schedule content to re-post at varying times optimized for each active social channel. Tools like Buffer can help you space these posts out automatically based on the best times for engagement.

Discount Welcome Email

When someone signs up for your email list, offering them a discount in your welcome email can inspire them to make a purchase immediately. Offer a % off coupon code for signing up to capture emails and include it in your automated welcome email. This will drive interested customers to return to your site and browse your products, eventually convincing a portion of them to make a purchase with the coupon.

Survey Results Call To Action

Offer the results of a user-completed survey as your CTA. This tactic can lead to high conversion rates because people have invested time into taking your survey and they are eager to see their results. Beyond being used as a lead-generation tool, you can also glean insight into how to improve your product by asking targeted questions and incorporating user feedback.

ESP Landing Page

Your Email Service Provider (ESP) often provides a signup page for your email list. Rather than investing the resource to build a whole landing page on your own, why not just use their mechanism first? That way with a simple hyperlink you can test whether people actually want to sign up to a list before you commit too much resource to it.

Flash Sale

Try running a flash sale! Offering a limited time discount or promotion can give on the fence consumers a sense of urgency to buy your product. Heavily advertise your flash sale in advance to attract new customers and increase loyalty to your brand from existing customers.

Checklist Call To Action

Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a checklist i.e. “SEO Checklist for Website Owners,” in exchange for email addresses.

Pique Curiosity

Rather than putting the whole piece of content behind an email sign-up form, try giving away a preview of some of that content first to pique curiosity. Gating an entire article or whitepaper behind a call to action asks that interested readers take a leap of faith and trust that giving away their email address will be worth it. Providing a section of the content up front instead makes them want more, making the sign-up process a no brainer.

Affiliate Partnership

Set up partnerships with affiliate members to generate sales charged on commission. Have your affiliates - merchants, users, etc… - sell items on your platform while providing them with promotion, taking a cut of the revenue they generate. You can set the commission yourself and control the process to verify sales. You benefit from increased revenue from commissions while merchants benefit from a platform that amplifies their reach.

Discount Call To Action

Remove Unnecessary Fields

When creating sign-up forms, having too many fields can actually decrease sign-up rate. Optimize your forms to only ask for information necessary to the registration process. This decreases the amount of effort and attention a user has to invest into signing up and will result in increased sign-ups and form submissions. Remember that you can also ask for the information in the fields you remove during onboarding or at a later stage in your relationship with that user/client.

Landing Page Phone Number

Adding a phone number to a signup page can improve conversion over just asking for email. This works in our experience because people are much more likely to answer their phone vs opening an email, and are again much more likely to convert after talking on the phone vs clicking from an email. This does however tend to decrease the landing page conversion rate to form submission, because people are less likely to give their number. So make sure you track whether the dip in form submission is worth the higher conversion rate to purchase.

Fear Of Missing Out

Fear of missing out (FOMO) can be a strong driving point to inspire action in an individual. Showing a visitor to your site that they’re missing out on something that everyone else is buying into is an effective way to get them to buy in. Adding a deadline to the sign-up or purchase process is an additional consequence that people will want to avoid by acting. Use tools like Ryan Kulp's Fomo to set up a quick and easy social proof prompt.

PDF Download Page

Try sending traffic to a page where they can download a PDF they may be interested in. This will build your credibility and exemplify authority on a subject. Further, it will enable you to capture email addresses for new visitors who might be interested in your product. It’s an easy way to fill the top of your funnel with qualified leads.

Money Back Guarantee

Offering a money back guarantee on your products can greatly increase conversion. It creates a sense of security and trust for customers who aren’t sure about your products or may not be convinced that they need what you’re offering. A money back guarantee will encourage customers to buy with peace of mind, allowing your product to speak for itself and wow them.

Page Layout

Try changing the layout of your landing page to improve conversion. If you find that your current landing page is underperforming, change the way you place images, copy, and sections on the page to see how it will perform. Use A/B testing tools like Optimizely to see how well (or poorly) the changes perform and tweak as necessary until you come up with a highly converting site.

Reduced Single CTA

Multiple call to action buttons can confuse visitors. Try reducing the number of CTAs on any given page to drive visitors to the most important one. If your landing page is meant to drive registrations to your app, including a CTA for your newsletter alongside your registration buttons will serve to divert visitor attention away from your primary CTA.

Time Of Day Posting

Your audience will react wildly differently to different pieces of content at different times of day. To maximize your engagement you need to test what time of day is best to post what type of content. You can also use Buffer's 'Optimal Timing Tool' to schedule social posts during the most engaged times of day.

Adding Urgency

You might add urgency to your copy. Urgency is a word that gives some people pause: of course it reminds you of a cheap voice-over announcing “Quick! While supplies last!” With that said, that if used correctly, urgency is a highly effective marketing tactic. Using implied urgency, adding a time-sensitive incentive, or mentioning the quantity of product available are all examples of strategies that can cause a jump in conversion rate.

Page Body Copy Test

Changing the body copy of your landing page can help you improve conversion by better targeting your visitors based on their interests, where they came from, and how they respond to different marketing copy. Test different body copy for your landing page, using different terms, formats, length, and amounts to see which approach drives the highest conversion rate. Iterate on your most successful body copy while getting rid of underperforming copy, A/B testing along the way to understand how well your new body copy works compared to old versions.

Friendly Comparisons

Make it easy for a user to compare options across packages to make the purchase decision easier. The tradeoff between pricing and features can be extremely confusing for users so by alleviating this pain point and making it easier to compare, you'll increase conversion rate considerably. This format also opens up the option to explore other conversion and revenue techniques like Anchoring.

Qualaroo Exit Survey

Sometimes your traffic doesn't convert. Wanna know why? An exit intent-prompted survey can give you the answers you need. Use Qualaroo to set up a survey that pops when users are about to abandon your page. In your survey, ask questions like "What was your biggest concern about making a purchase today?" to learn why your users aren't converting.

Quote Testimonials

Adding a quote or testimonial from a real customer to your landing page is one of the most surefire ways to increase conversion. Make sure the quote is believable, and from a recognizable company if possible. Typically you'd want to include 3 different quotes, all covering different USPs of the product.

Remove Registration Step

Removing unnecessary steps from registration can improve signup rate. Asking a user for their last name may not necessary to register, so leave it until the onboarding phase post-registration. Remove any steps that might slow down a person’s registration process and gather the information for fields you’ve removed after they’ve already signed up for an account.

Inactive Account Holders Email

Send a reminder email (or a drip campaign!) to users who have registered on your site, but never engaged with your product beyond that initial subscription. There is already some level of interest in your product, so a high likelihood of converting these people to users.

Geo-Targeted Testimonials

When displaying testimonials, it’s important to match which ones you show with the country or geography the site visitor is browsing from. It’s more impactful to show testimonials from Spanish companies or individuals to a visitor from Spain than ones from Americans. They’re more likely to recognize the brands you show and will therefore put more trust in you.

Specific Product Update Email

When new products or features become available, send updates to users who have previously demonstrated interest in a specific category or product. Segmenting your mailing list by interest categories can increase the relevancy of your email offers. (Hint: send users directly to the product page.)

Email Signature Opt-In

Your email signature line is a great place to add a link and a CTA for email sign-ups. Every email you send can result in a sign-up. Simply add a bit of copy and a link driving people to your content or newsletter, turning your signature line from an overlooked footer into a conversion driver for your email list.

Email-Capture Design Test

Subscribers-Only Group

Start a Facebook Group only for your email subscribers. People will join for access, get involved in conversations, and develop a community around your content. Your list retention will go up and your email list will grow. The larger the group the more people want to join, and if a requirement to join is a newsletter signup, you’ll end up capturing more emails and growing your email list.

CTA Above The Fold

Smart Mode List Builder

Also know as "Exit-intent Popups", Sumome's List Builder’s Smart Mode technology detects the exact moment when a visitors is about to leave. Immediately, a beautiful lightbox pops up asking for the visitor’s email address.

Remove Copy From Images

For a cleaner, less busy look on your landing page, get rid of copy from images. Placing words on top of images makes the copy more difficult to read and decreases the potential impact of the images you choose. Instead, use the space between and alongside your images to talk about your product. This simple design choice can help you more easily draw potential customers to conversion.

Show Don't Tell

Include CTAs, buttons, and links instead of telling people what to do. Create a seamless experience for people to walk through. This works because psychologically we look for clues as to what the default action is. If there is a clear default action the majority of users will take that action without thinking. If you make them think, you risk losing them.

Eliminate Landing Page Links

Too many links that navigate away from your landing page can result in the splitting and distraction of a user’s actions. Try removing most or all outbound links from your landing page to increase conversion by having users focus exclusively on your primary CTA. This will target user attention on what you want them to look at - your convincing landing page copy and imagery - and prevent them from bouncing too early.

Media Social Proof

Listing out the publications that have featured your business on your landing page or in a separate press page proves legitimacy to visitors who may not have heard of you or aren’t sure about the quality of your product. Adding big names of major publications on your site adds credibility and encourages visitors to trust you.

Toolkit Call To Action

Building trust and brand equity by providing valuable information can help start the process of funneling a user from awareness to conversion. Engage users who have yet to move beyond the awareness stage of the funnel by offering useful information in the form of a toolkit i.e. “Content Marketing Toolkit” in exchange for email addresses.

Quantity Social Proof

Try listing the total number of people using your product to increase trust and therefore conversion. X many people can't be wrong! Try experimenting with a rolling number, a precise number or a number rounded up to the nearest hundred / thousand / million to see what converts best.

Upsell Similar Listings

Upsell a visitor that is interested in a product/service by showing a similar product. Buyers/shoppers are more likely to be repeat buyers/shoppers, AND the famed 80/20 rule tells us that 20% of customers will spend much more - making up 80% of the revenue

Smart Bar

SumoMe's Smart Bar sits at the top of any page you want it to appear on and can be used for many purposes. From allowing your visitors to join your newsletter to linking them to your site, you can pick exactly what you want to show on your site. A smart bar is much less aggressive and more effective than email capture exit intent or scroll boxes.Example: our blog has a top bar that directs you to our homepage with a single click.

SLAs And MLAs

Try offering service level agreements and master licensing agreements to enterprises. Many large enterprise clients won't even consider a vendor that doesn't have the capacity to offer this. You can charge a significant amount more (even 2x-3x more) for contracts that include these agreements.

Page Lede

Try changing the lede on your landing page to improve conversions. Highlight new product features, a recent testimonial, or some impressive stats about your product. Including eye-catching and impressive copy and images above the fold of your landing page instantly shows your product’s value to new visitors and can drive an increase in conversions.

Reviews Social Proof

Try adding customer ratings and reviews on your site. This is one of the most credible ways to build trust. The perfect place to put these reviews is just below the buy button. Don't make the mistake of faking reviews - users typically go to great lengths to validate the reviews are real and will quickly abandon the purchase if that trust is broken.

Sales Email To Newsletter Subscribers

Pinterest Style Blog

Use a blog template that looks similar to Pinterest. This format can work well for blogs that intend to be image heavy, such as fashion or food blogs, but can work across industries if there's lots of high quality custom imagery.

Decluttered Product Page

We often try to pack too much information onto a product page. This can overwhelming potential purchasers as well as draw attention away from what's most important. Reduce the clutter on your page so that only the most important selling points are clearly highlighted.

Push Notifications

Engage your audience while they browse the rest of the expansive internet by implementing website push notifications. On websites, users have to opt-in to push notifications. If they "Allow" the notifications they will be added to your subscriber list - which gives you the ability to send them push notifications. Segment your subscriber list and send personalized notifications for greater effectiveness.

Social Testimonials

Try adding testimonials from social media to your page. These can be tweets, facebook posts or even just direct quotes from customer support emails. This increases trust and is a very credible source of social proof - when it was posted by an actual person it's much harder to fake. Increased trust is likely to directly translate into increased conversion rate.

Internationalize Your Page

To better serve a more international audience, try localizing your page based on the location of your visitors. This will help you tap into an audience that may not read your native language but would be interested in your products or services. It’s a smart way to expand your customer base geographically and reach new markets.

Leadfully.Com Vs Unbounce Landing

Bigger Click Areas

Increasing the size of the area in which a user can click to convert will typically improve the conversion rate. Small CTA buttons and forms are less likely to be clicked/filled in, so increase the size of your CTAs - within reason - to draw more attention to them.

Emojis In Subject Line

Add emojis to your email subject line to really catch your audience's attention. Eye-catching emojis stand out from the crowd of other emails instantly. Look at your inbox, for example - all words, all phrases, all text that melts together. An emoji subject line demands that you look at it, so try it out to see if you'll get a sharp bump in open rates.

360 Degree OCPM Bidding (Facebook)

Optimized CRPM (oCPM) bidding on the Facebook platform allows Facebook to optimise to the Ad Inventory , Audiences and Ads which deliver your chosen converion in the most efficient way possible. This is a great starter tactic to enable efficient bidding at scale. Ads should be bid to enable ~25 conversion per day, and ideally feature an audience size of ~1 million for maximum chance at increased conversion-driving efficiency.

Opt-Out Not In

Instead of asking users to opt-in when signing up, make it the default choice while making opting out the secondary choice. For example, if you want new users to sign up for a newsletter alongside your product, make the newsletter sign-up checkbox ticked off by default. Most users will choose the default choice without thinking, so it’s always better to make opting in default and opting out secondary.

App Store Preview Video

Your app needs a preview video. Without a preview video, you significantly limit your chances of getting featured. For inspiration search through a number of competitor's app store pages and see how they approach it - what elements can you borrow? Where can you be different? You should also go back and look at the preview windows for the apps that you use most often or admire most.

Page CTA Design

Try changing the call to action of the landing page to improve conversion. Test out different colors, button copy, sign-up forms, and placement on the page to see what works best. Using Optimizely or other A/B testing tools, track which CTA approach results in the highest conversion rate for your landing page. Keep testing and iterating as you learn more about how your audience responds to different copy, colors, etc…

Price Drop Email

Try emailing users who looked at a product but didn’t buy it to let them know that its price dropped. Often, potential customers fail to convert because they perceive an item as too expensive or don’t have the money to buy it. Letting them know that the price is lower than when they first saw the item can regain their interest and drive them to make a purchase.

Strong Email CTA

Try testing a stronger call to action within emails to see if you can focus your reader’s attention. Treat the email as a landing page and include an obvious, eye-catching CTA. This can improve click-through rate of your emails and result in higher conversion.

'>>' CTA Button

Adding ‘>>’ to the end of your CTA button copy is a quick and easy way to drive more clicks and conversions. It’s a small psychological trick that gets users thinking that it’s a next step. Simply take your current CTA button copy - “Sign Up” - and add ‘>>’ to the end - “Sign Up >>”. You can A/B test your original CTA button copy and the ‘>>’ copy to see which one has a higher click rate.

Scroll Box

Add an email capture box that appears on scroll. Maybe you don’t want to flash an email signup form right in your visitors faces immediately as they view your page. A kinder, gentler option is to have your signup form exist in a box that shows as you scroll down the page-- this way they’ll see it after they’ve finished reading your post or product page. Buffer talks about how they doubled their email list using this tactic, and Sumo Me has a great tool for implementing it.

Single Sign-On

Try offering single sign-on support to enterprises. This is a feature that will typically allow you to land large enterprise customers. Big companies don’t want to have to issue separate sets of login/access credentials to every person in the company.

Homepage Signup Box

Put a prominent signup box directly on your homepage. Influencers like Noah Kagan (OkDork), Bryan Balfour (CoElevate) and Neil Patel all employ this method as it works very effectively to drive more activations. If a user isn't ready to sign up yet, they'll just scroll down and click through to blog posts, but after seeing the homepage prompt a couple of times they'll likely give in and sign up.

Mashup Testimonials

Try combining multiple variations of testimonial in one audio or video testimonial on your landing page, featuring the voices and faces of your clients and customers as they talk about what they value in your business. A direct quote by a customer is a lot more effective when a visitor can see and hear it said by them. This helps lend your business credibility and makes visitors want to experience the same value for themselves.

Product Page Buy Button Prominence

Try testing a more prominent buy button on your product pages. Try a brighter, more catchy color, or try increasing the size of the button. A/B test the new button against your old one to see if the change results in a performance increase.

Case Study Testimonials

Try adding a success story or case study to your site. Hearing about the successful use of your product by their peers will give credibility to your business and make prospects trust that your product will make them successful too.

Sincere Subject Line

Sincerity in an email subject line can activate users and customers that have been loyal or have dropped off your service. i.e. "We can't thank you enough", "You're what makes us great", "Because we've missed you. Enjoy 15% off"

Revamp Landing Page(s) Completely

Incremental changes are not always the answer. Quit screwing around with the color of buttons, and determine if your landing page needs a complete overhaul. Heed inspiration from your favorite sites and take an empathetic approach to landing page design. We love the functionality of Unbounce.

Add Login Capability

To boost conversion and engagement with users, try adding a login system. It can be social (Facebook, Twitter, Google, LinkedIn, etc…) or email-based. You’ll see an increase in the number of accounts created, especially when you use one-click social registration systems.

Email To App Deep Linking

Most email links send users to the mobile web version for a website. Deep linked emails, on the other hand, link directly to content inside of a mobile app, if that mobile app is installed on a user's device. This provides a superior end user experience, as mobile apps are typically faster and better-optimized than mobile websites. It also gives users the full featureset of a dedicated mobile app over the limited features of a responsive mobile site.

Ask For Email On The Phone

Whenever you’re on the phone with a current or prospective customer, ask them if they’re on your email list. If they’re not, ask them for their email and sign them up on the spot while you’re on the phone. Whether it’s a newsletter, whitepaper, or any piece of content, by the end of the call you’ll have a new sign-up for your content.

Auto-Responder Post-Signup

Send new leads a customized message series after they sign up for your email list to remind them that they opted in. Each message should include useful content to reward readers and serve as a guideline for what they can expect out of your newsletter. Include information on the timing of email messages, regularity, and content plans.

Video Email Capture

You can capture an email address at the midpoint of a video. Video Email Capture, also known as “Gating,” is a creative solution to make your videos interactive and generate leads. Basically, it makes watching, or continuing to watch, your video dependent on the user entering their email address. This generates very high-quality leads, as you’re getting an email address from people who have already proven themselves willing to commit to engaging with your content. Brightcove has a great explanation of how it works, and Wistia makes a great tool to implement it.

Left Side CTA Landing Page

Try placing your call to action on the left side of the landing page to increase activation. This will keep the CTA above the fold for all screen sizes and catch the attention of visitors. It makes the CTA more prominent and easily accessible, potentially resulting in a higher likelihood of conversion.

Urgent Subject Line

Urgency is compelling, as well as timeliness. Drive urgency with your subject lines to get readers to act on the spot in fear of missing out on a deal or event. i.e. "Last Chance: 20% off until Friday" "[Webinar Tomorrow] Using Twitter Ads"

Profile Email Link

Post a link to your email list signup form on all of your social profiles. You should make sure you're covering Twitter, Facebook, Instagram and even Skype. If you think about all the people you interact with every day who are seeing your profile, you can quickly get a good idea of how many passive signups you'll be getting just by adding a simple link.

Country Currency

Try showing dominant currency for a region by country TLD (eg. show Euros on example.fr) by default. This small bit of localization makes a big difference when an international audience is interested in your products as it removes currency conversion friction from the process and prevents visitors from thinking you don’t ship to or serve customers in their country.

Combat Negative App Reviews Via App Update (ASO)

Negative reviews can have a large impact on installs, however the reviews are set to the version of the app. So by updating the app to a new version, the negative reviews will no longer appear on page.

Flat Per-User Pricing

Implementing a simple flat per user pricing model can remove complexity around purchasing your product. Providing too many pricing choices for various business sizes and account types can lead to confusion and paralysis of choice for users. By offering this simple pricing structure, you can remove the friction of pricing complexity from your sales process.

Pokemon Go: Catch-Them-All Trainer Discount

If you're doing a good job of using lures to attract Pokemon trainers to your location, the next step is to attract them with some juicy sales for Pokemon trainers.
Offer Pokemon trainers a small discount if they show you a screenshot of a Pokemon they caught near your location.

Keeping Focus

Keeping focus on a specific area will push more users through the funnel, rather than them getting lost or distracted by other links. Avoid too many distractions in the form of links, large and bold text, and secondary CTAs and instead highlight your primary CTA on your page. Removing these distractions will help visitors focus better on what you actually want them to do - follow your primary CTA to sign up, make a purchase, or register for an account.

Concise Copy

Instead of filling your copy with unnecessary words, try using concise copy. It will make your message easier to understand and your page more digestible. Say what you mean in fewer and shorter sentences to keep visitors hooked.

Last Day Of Offer Email

Be sure to send an email on the last day of an offer. People respond differently to a situation when urgency is introduced: we suspend normal thought patterns and react to the urgent need. A reminder that the offer they have the opportunity to take is expiring creates a scenario where they are forced to make a decision immediately.

Incentivized Social Login

At registration or email collection, offer an incentive for a user to connect via Facebook, Twitter, etc... The incentive can be anything from early access to new products to a larger discount coupon. This gives you more information on that user, such as their friends list, likes/interests, and birthday. You can use that to better tailor offers and communication further down the line.

Reaffirming Freedom

Try reaffirming freedom instead of implying it. When providing a potential customer with a choice (such as in a pricing page), simply telling them that they have that choice can drive them to action. For example, saying "You're free to buy any time" may state the obvious but it can improve conversion. It's a weird psychological trick, but it works!

Smart Default Plan

By making the option you want people to take the default plan, you can encourage the behavior you want users to exhibit, increasing revenue. Studies have shown that people are less likely to opt-in AND less likely to opt-out, thus "presumed-consent" is a more effective way to direct behavior.

Peer Testimonials

People are more likely to buy a product if others like them are happy owners or users of that product. Your product has an ideal target audience, so including testimonials from people or businesses in that segment makes it more attractive to potential customers. For example, if your business targets small startups, highlighting peer testimonials from that segment will help other small startups better relate to your product. This increases trust and makes them more likely to convert.

Certifications Social Proof

Official certifications that you or your business have learned lend credibility and legitimacy. Use them in your landing page to cultivate trust with site visitors who may not be familiar with you or want to know more about your background and skills.

Full Service Migration

Ease the onboarding process by offering to migrate everything over to your product from a new customer's existing workflow. Make your customer's life easier and make their transition to your product seamless. This will ensure they can use your product immediately and reach the activation moment sooner.

Partners Social Proof

Listing all the tools you integrate or partner with on your site is an easy way to show social proof for your product. If your platform works with major and highly known products, including them in an integrations section on your landing page will help your product gain credibility. Further, showing you’re integrated with major players in the industry helps display the value and ease of use of your product.

Introduction Subject Line

Leading with a professional "Introduction: [company]<>[company] set up the email as a partnership and was ranked on Hubspot as one the best cold email subject lines. Removing the benefit makes it seem less salesy, and more about a professional introduction.

Repeat Primary CTA

Repeating your primary CTA in the middle and at the bottom of your landing page is a simple way to increase conversion. It prompts visitors to click through after they’ve had a chance to read your marketing copy and know more about your product/service. Providing the extra options, especially when you have a long landing page, makes it easier for visitors to find and use signup forms, CTA buttons, etc…

Calendar Page As "Book Now" Destination

Test incorporating a book now link on a retargeting campaign or on your website. Sending a visitor straight to your calendar can help boost conversion rate and let you get them directly to a booked meeting rather than force them through an email autoresponder drip series.

Email On Different Day Of The Week

This tactic is all about experimentation and tracking customer engagement. Try changing the days of the week your automated emails are sent out and test to see if you email list engagement increases. For example, an email sent out on Tuesday may be opened by a greater percentage of your email list on a Thursday. Same email. Different day. Try it out. (Note: do not alter the email content or subject line because that will pollute your data.)

Small Menu Plus Hero Image Blog

Establish credibility and get straight to the point by creating a blog that focuses on the essentials. Your content and your company's reason for existing. Create a hero image above the fold that succinctly expresses your USP or value proposition. And complement the hero image by removing unnecessary menu components.

Video Testimonials

Adding a video testimonial can make your page look more professional and make it more engaging, increasing conversion rate. The content of the video is very important - take care not to make the testimonial look too staged or scripted. It should be as natural and honest as possible (even if that means the customer isn't being 100% deferential to your product).

Pin Signup Post

Some social networks (like Twitter) allow you to pin a post to the top of your feed. Use this functionality to pin a email signup link to the top. Whenever someone visits your profile, the very first thing they’ll see is your pinned CTA. They’ll immediately be primed to sign up with an easy to find link.

Shorten Listings Page

Try shortening your listings page and focusing it on the products or CTAs you're trying to get your visitors to see. For example, if you have a large banner on your homepage that takes up half a user's screen, try shrinking it down when they go to your listings page. This can help you determine if your page is too long and is costing you conversions. A/B test against your current page design to determine if the shorter page performs better.

Button Color

Test a new call to action button color to improve conversions. Many studies have been done on the effects of call to action button color on conversions. And while it is clear that button color plays a significant role, there are many factors that determine which button color works best for your site (psychology, industry, brand colors, etc). Take these factors into consideration and A/B test a few different options to determine the call to action color that maximizes your conversion rate.

Authentic Imperfection

Copy that's too polished can come across as inauthentic. Make sure that there is an ethos of authenticity in your messaging: There’s no shame in telling the truth. Being seen as transparent by a potential customer goes a long way towards building trust, so don’t be afraid to step away from filling your page with stock images. Remember to be real, charitable, consistent, and to back up what you say. You might also consider allowing a small amount of negative reviews to be seen along with the good: it shows that you aren’t afraid to be open and honest with potential customers.

Pinned Twitter Lead Card

Grow your subscriber list by creating a pinned tweet lead card. First, create a Twitter card inside of Mailchimp. Next, submit the card to your Twitter Ads account. Finally, add the card to a tweet. If integrated properly, all email signups will be added to your list in Mailchimp.

Mandatory Onboarding

Block all other actions in your UI until a new user has gone through your onboarding tutorial. You’ll be able to guide them through the proper usage of each part of your platform with a tour and demo. Introducing your users to each major part of your platform at the sign-up helps avoid early churn. Mandating the process while blocking other actions ensures that every new user goes through the onboarding tutorial.

Personal Sales Email Drip

Third-Party Search

Try working out an affiliate deal with a search engine in your industry. For example, if you’re running a job search advice blog, you can provide users with in-site access to Indeed’s job search engine as an affiliate partner. You’ll be able to further monetize your traffic through a pay-per-click model via a relevant and useful service for your visitors.

Your Vs. My

On your CTA, instead of using “Your” - i.e. “Start your trial today” - try using “My” - i.e. “Start my trial today”. Test this approach to see if your audience responds well to copy that indicates their ownership over a piece of your product. It can increase CTA click-through and land you more subscribers, users, or demos.You can also use this approach in your ads, giving them an extra bit of oomph and personalization for your audience.

Emotional Subject Line

Useful Calculations

Try useful calculations instead of asking to do math. Most people aren't able or willing to do basic calculations, so spelling it out for them can improve conversion. For example telling them how quickly they'll run out of credit, how long ago a post was posted (rather than just a timestamp) and how much they'll save from a discount (rather than a %).

Right Side CTA Landing Page

Place your call to action form or button on the right side of your landing page to increase activation. Focusing on the right side of your landing page rather than the center, especially when the form remains visible while scrolling down the page, keeps registration forms and CTA buttons above the fold and easily accessible for visitors. This reduces friction between reading your marketing copy and signing up for a demo or free account.

Manually Export From Platform

If you're using another platform to sell or acquire users, you may be able to pull those emails out and manually import into your Email Service Provider list. Examples: Etsy, LinkedIn, Gmail contacts, Shopify, etc. This may take some time, but it will be worth it to build an instant list of qualified subscribers. Be careful to properly explain where the email came from when you first send out an email blast to these people, or you could see large unsubscribe rates.

Customer Referral Program

Set up a referral program to get your customers to refer their friends. This referral program can offer a discount or account credit for each friend that signs up, or can give a larger discount such as a free month of service for each milestone of new registrations. The program will give you get access to friends of your current happy customers.

Progressive Disclosure

Progressive Disclosure keeps a user from becoming distracted by clutter. Instead of showing them every available piece of information about your product, it gradually reveals necessary information as the user progresses through your interface. This decreases effort and provides a streamlined, manageable experience.

Page Hero Image

Many landing pages have a hero image as a background as this can be a nice way to set the scene for explaining what your product does. A/B testing this image can have a very large effect on conversion rate.

Calendar Link Thank You Page

Give leads the opportunity to immediately reserve a calendar slot for a sales call. Use the Thanks for Signing Up page or email post-email capture to do so. This removes the steps of opening an email and clicking through to the calendar, thus taking away an opportunity for them to change their minds about the call.

Shorter Landing Page

Making the landing page shorter by removing unnecessary elements and keeping as much as possible "above-the-fold" can increase conversion rate. Brevity is less distracting, and therefore leverages impulse behavior.

Swipe File Call To Action

Exposing Fields

Try exposing fields instead of creating extra pages. It can decrease landing page complexity and show the user they only have a little left to do. For example, rather than hiding an email field behind a CTA button, including the field alongside the button can cut out extra steps in the process toward conversion.

Back In Stock Email

Send an email when a product someone looked at comes back in stock. Great news! Your products are being bought so quickly that you haven’t been able to restock. Bad news! A customer getting an “out of stock” notification when they try to buy your product might look elsewhere. Obviously you don’t want a customer looking elsewhere for your product, so making sure that they know when it’s available is crucial. MarketingSherpa’s case study showed a 22.45% conversion rate via Back in Stock emails.

Facebook Messenger Live Chat

Chat with your website visitors via Facebook Messenger. The advantage of using Facebook messenger is that the vast majority of internet users already have a Facebook account - no need to log in or interrupt their workflow. Additionally the open rates on Facebook messages tend to be in the high 90s.

Content Offer

Offering a piece of content for an email address can improve activation rates. Create a PDF or eBook out of some longform piece of content you have on your blog, or write a whitepaper or special piece of content specifically for the offer. Then, gate it behind an email capture form to get visitors interested enough to want to give you their emails or register for an account to get it.

Free Premium Trial

If you have a freemium product, offering a free month trial of your premium offering is a great way to show your users what they’re missing out on. Without this trial, you can only rely on landing page copy and ads to do that work. Let your users experience your premium product instead - once the trial ends, they’ll see how much they got out of your premium features and will be more likely to convert.

One Click Opt-Ins

A one click opt-in for meetings and calendar invites is an essential tool for people who don’t want to fight with their scheduling tools. That same idea can also be applied for instant email list sign-ups as long as it’s sufficiently clear what the person is signing up for. Removing the friction of having to enter a name and email address makes it a much easier decision to sign up for an email list.

Interview Testimonials

Try interviewing customers on how they use your product and add it to your site. This can be a more engaging and convincing form of social proof. Reach out to an active portion of your user base or a segment of happy or repeat customers and ask them to give a short review of your product, including specific interview-style questions you’ve written yourself. Ideally, record these testimonials in audio or video form for an additional trust layer.

Unbounce Embeddable CTAs

Creating Embeddable CTAs via Unbounce allows for a more flexible exit intent popup for an Unbounce-based landing page (vs. SumoMe's low edit capacity in terms of dimensions, layout, font integration, etc.). Having all of this in-house with the basis of Unbounce's integrations AND the ability to have popups span across entire domains will streamline the embeddable CTA capabilities and lead to more conversions.

Video CTA

Add a link in an annotation in your YouTube videos to click back to your email list signup or other CTA. It’s a great way to capture emails of prospects who saw and enjoyed your videos. Include a link to a promotion or sale in a video annotation and consider referencing it in the video itself with a graphic. Use tracked Bitly links to track performance.

Block Public Content Until Signup

Only share some of your content publicly. Lock the rest behind a registration gate, requiring users to sign up to see it. Your public content will leave users wanting more and increase the likelihood they register while your gated content will reward those who went through the registration process.

Landing Page Value Proposition

Web To App Deep Linking

You can use banners, interstitials, and links to send mobile web traffic directly to your mobile app. Try setting up links in your mobile site that deep link to the specific pages and products people want in your app.You can also create a full user journey from end to end that involves an app install.The biggest advantage here is that on mobile apps, users tend to convert and spend at a higher rate.

Static Sidebar Signup Form

You can put a static signup form on the sidebar of your blog or website. Because this is unobtrusive but still noticeable, it's one of the most appealing ways to drive activations from your blog content. The design of this box and the copy you use is of the utmost importance, and you'll want to test it multiple times to find the best combination.

"From" Name Manipulation

Shake things up by manipulating your sender "From" name to be something besides your brand or a human name. To make your emails stand out from the crowd and increase open rate % try unique language that heightens the impact of your subject lines.

Discount Popup Copy

Test discount popup copy to see what level of discount is needed to draw your potential customers from consideration to purchase. You can try percentage-off, free shipping, BOGO, or any other discount approach.

Rankings Social Proof

When researching different products, services, restaurants, bars, or anything that involves a purchase decision, chances are you go to a recommendation site and look for the top provider in that category. Providing this information up front for your customers when you’re highly ranked in your industry can help you earn trust through social proof. Go for the most impressive of ranking lists to show visitors how great others think your products are.

Blog Purpose On Homepage

Updated Content Page

Sometimes you update content on a page that you've been using to drive conversions, but you aren't sure if the new content will perform as well as the old page did. The best practice is to A/B test new vs. old and see if there's a difference before switching it out fully. Split the percentage of visitors that land on each page and collect data over a few days to see which one works best.

Success Page Upsell

The success page is not only a great space to show some brand personality, it is also an effective space for generating additional revenue. Users who have happily converted once are more willing to do so again. For example, once a user signs up for the free version of your product ask them if they would like to view the additional features of your paid service. (Note: don't be too overt with the upsell or customers might be turned off by your pushiness.)

Free Tickets Call To Action

Studies have proven the power of the word “free” in marketing. Generate conversions (assuming your goal is not direct revenue) by offering free tickets to an industry event as the call to action in your advertisements or on your website. When done effectively, you can use this tactic to capture email addresses, drive traffic to your website, or increase attendance to a lead-generating event.

Big Purchase Discount

Try offering a discount, free shipping promotion, or free returns to customers who make purchases over a certain price threshold. This encourages them to spend more to get perks and will result in larger purchases more regularly.

Benefit Buttons

Instead of going with simple task-based button descriptions like ‘Register’, try going with something that highlights the benefit of signing up to visitors. For example, if you’re a productivity app, saying ‘Simplify my workflow’ rather than ‘Sign up’ can be more appealing and lead to higher conversion.

Pen & Paper Email List

At an event or in-store, have a pen and paper list and ask directly for people to sign up and fill out their email. It’s an effective low-tech way to get new sign-ups for your email list. It drives you to actively seek people out and make a face-to-face case for signing up.