Identical to the First Day Cover but without the personalised name and address details. Cancelled with the Loughborough handstamp, marking the location of Wills & Hepworth Limited where Ladybird books were printed until 1999.

The Special Stamps cover these themes: Adventures from History and Well-loved Tales, 2nd Class. Key Words Reading Scheme and Early Tales and Rhymes, 1st Class. Hobbies and How it Works and People at Work, £1.40. Nature and Conservation and Achievements, £1.57.