A weekly podcast discussing the design, development, and business of great software. Hosted by thoughtbot CEO, Chad Pytel, and rotating cast of fellow developers, designers, and entrepreneurs, we delve deep behind the scenes of the products and technologies we love.

This week Ben Orenstein is joined by Jarrod Drysdale, the author of Bootstrapping Design. Ben and Jarrod discuss the sales and revenue of the book, and his new project, cascade.io. They also talk about learning new things, problem solving, and the differences between programming and design. They also discuss the downside to recurring revenue, successful marketing strategies for his book, advice for people who want to start something new, the concerns of a solo entrepreneur, and how his previous failures help him keep perspective.