Meadowhall shopping centre has a launched a range of virtual gift cards that shoppers can redeem at the centres 250 retail outlets using their mobile and tablet devices.

GENERAL MERCHANDISE

Meadowhall launches virtual gift cards

22 May 2013 | by The Retail Bulletin

Shoppers purchasing the digital ‘V-Cards’ online receive an email with a link to a secure online website offering a unique number and pin compatible with retailers’ existing till services. The system also offer shoppers real time updates on their gift card balance as well as the ability to send cards to other friends and family.

Meadowhall owner British Land said there had been a surge in shoppers connecting to the shopping mall’s in-centre Wi-Fi service over the last 12 months, with more than 44% of visits to the mobile optimised website being made using mobile and tablet devices.

Charles Maudsley, head of retail for British Land, said: "We recognise that digital is an essential and growing part of not just experiential retail destinations but every shopping experience. This is one of a number of new initiatives we are introducing across our £10.2 billion retail portfolio.

"Meadowhall’s customers will be able to remotely purchase cards and pay for products at a wide range of retailers using their mobile devices. By harnessing wireless gift card technology, Meadowhall will continue to deliver an exciting shopping experience, combining innovation with creativity to meet consumer expectations."