ENG/ Are you ready for the change? From smartwatch to smart wear the step is near. If Apple Watch is the consecration of the new era of the wearable technologies, Google are the new pirates in this world after Steve Jobs era. Jacquard was presented in the last week during the annual I/O Day and is almost ready to enter in the fashion markets. After Glass project, in the Bay area is back the fashion tech. Ivan Poupyrev Chief ATAP project has presented the evolution of touch in the wearable tech, with a textile tech that include a semiconductor filament inside a tradictional weft to permit to communicate with a smart device connect ot this. The industrial method permit to make the new textile materials with a low cost and Big G for testing the market has created a partnership with Levi’s, the famous American’s fashion brand that had decleared via Paul Dillinger, Head of Global Product Innovation: “We want to give the possibility for the people to interact with the smart tech without diverting attentionfrom thepersonthey have in front“.