Cadbury Darkmilk "It's a bit grown up" by VCCP

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Cadbury's nostalgic campaign joins forces with '80s and '90s icons Jason Donovan and Kim Wilde to invite "grown up" people to try a new chocolate bar.

The spots are speaking "solely to those" who remember Jason’s mullet and the wedding of the decade, or who know all the words to Kim’s hit song Kids in America. Darkmilk is a richer and creamier chocolate bar. The work was written by Peter Reid, art directed by Rob Ellis and directed by Vince Squibb through Academy.