From Content-Centric to Learner-Centric Design at Amazon

Conference Archive

DevLearn 2017 Conference & Expo - October 27, 2017

Jared Garrett

Senior Instructional Designer Amazon Media Group

Corporations large and small are still too often hung up on
content when it comes to enablement. For example, in situations where a tool (such
as Salesforce or something proprietary) is being updated, enablement tends to
focus on filling learners’ heads with knowledge and understanding of the
changes. But knowledge transfer is not enablement. Focusing on content is the
wrong approach.

You will leave this session armed with case studies of how one of
the most complex organizations in the world slowly and iteratively pivoted from
a content-centric focus on training and enablement to a learner-centric focus.
These case studies are from right on the ground, and they will help you start
telling the right stories to your stakeholders as you seek to make your
training more learner-focused and thus more effective.