An idea about a ride for the Tin Man…

Every month we run the rule over the best ideas from around the world - ideas that we think represent our real ideas™ ethos

A green idea…

LEGO has announced that “botanical elements” – bushes and trees to you and me – will be made from ACTUAL PLANTS. OK, it’s plant-based plastic sourced from sugarcane, but it’s still a clever way to signal a departure from using crude oil as a base material.