Quotes

The architect behind Proximic's contextual-matching engine is Thomas Nitsche, a German mathematician who won the world microcomputer chess title in 1984. Nitsche serves as Proximic's chief technical officer.

The computers Nitsche was turning into world-class chess champions in the 1980's had about 5 kilobytes of memory. He applied the same economical method of coding to Proximic's pattern-proximity technology, which boasts the ability to handle tens of millions of ads with only a fraction of the servers required in keyword-based systems with much smaller inventories.