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Content Marketing Agency Benchmarks: Pricing, Production, and Metrics

Most content marketing agencies (66%) produce, on average, fewer than 10 campaigns a month for each client, according to a recent report from Moz and Fractl.

The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as the cost of services and the reach of campaigns.

Some 41% of respondents say their agency produces fewer than five campaigns per month for each client, on average; 25% produce 5-9 campaigns per month, on average.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.