Trender Awards Finalists Announced

Below are the finalists for the Trender Awards. The Trender Awards were created to honor gadgets and services that are not only cool, novel, and improve people's lives in some way, but also have appeal to everyday folks.

Process

At final count we had almost 100 products or services for consideration. More than half of these products Trender Research has already covered or are from companies with which we have had direct contact. A small group of Trenders helped me to put together the "Short List", added to the list, and helped organize the categories. Now the list goes on to all Trenders (excluding our Vendor Trender friends) for final feedback and their votes. The winners will be announced next week.

Selection Methodology

A few words on how we chose these products. We tried to filter out products that do not hit a sweet-spot of functionality, usability, and value (in other words "nerd food"). That means that price and technical complexity are certainly factors, but are also somewhat relative to the demographics of each category. For example, whole-house video, audio, and security systems are not cheap and usually involve some level of technical proficiency to install, but mass-market photo solutions really need to be inexpensive and easy to use. That being said, Trender Research looks through a filter of what everyday folks might actually use and as a result what products have a decent chance of becoming mainstream, at least within their target markets. So we looked at factors such as price and ease of installation/use, but also psychological and marketing factors such as understandability, branding, appeal to a wide demographic set, advertising, accessibility of channels, access to customer support, etc. Also, for the product categories below for "new" products, we used a somewhat loose definition of products launched within the past 12 months. For "upcoming" products, we looked at products or services that are either in beta trials or anticipated for launch this year.

Without further adieu, here is the list... (with hyperlinks to Trender or outside coverage).