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The Estée Lauder Companies Global Jobs

GLOBAL JOBS

The Estée Lauder Companies attracts the most outstanding people from diverse industries
and nurtures their talents. Whether they work in one of our stores, on a production line,
at our corporate headquarters in New York City or in one of our affiliates worldwide,
our employees take pride in their contributions to our success.

The Estee Lauder CompaniesManager- Global Ecommerce, Lab Series in
New York, New York

Manager- Global Ecommerce, Lab Series

Brand: Lab Series Skincare for Men

Description

Responsible for Global e/m-commerce program management and development of NA brand site and International sites. Create and execute performance-driven online marketing programs to drive traffic and generate sales for Labseries.com NA site and create awareness for the LAB SERIES brand. Manage and execute e/m-commerce aspects of new product launches, new marketing and promotional initiatives and track ongoing success of the e/m-commerce platforms. Manage email campaigns, affiliate/search/display marketing and analyzing the success of programs. This role will work across various teams (offline marketing and sales teams plus Global Marketing) and will manager an Ecommerce Coordinator that will assist with creating a branded online experience that is not only representative of the customer’s offline experience, but takes that engagement to the next level by understanding the needs and expectation of the online, multi-channel and offline consumer. Interface with the product-related teams to understand upcoming product innovations and services so that they may be thoughtfully integrated into the online launch process as they are unveiled into the marketplace. Ability to work with Digital Marketing programs for successful integration and program development to be coordinated into the site for deeper consumer engagement.

Work with internal groups (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all online assets for the site and all performance marketing/email executions.

Monitor A&P activities and process any invoices in regards to A&P.

Assist with analytics by creating tracked links for in depth reporting of consumer behavior for onsite, email newsletters and partner promotions. Assist in the overall analysis and documentation of campaigns/promotions.

Seek out and initiate new incentives to accrue online sales via e/m-commerce module redesigns or updates.

Data collection for daily/weekly/monthly reporting on sales, traffic and customer behavior. Compile reports with key learnings and a summary of recommendations. The reports would be shared, distributed and reviewed by the supervisors.

With support of Coordinator, conduct final user testing and quality assurance processes on all new pages, applications, emails, offer codes and new products to ensure accuracy, browser compatibility and high quality user experience.

Partner with vendors to communicate promotional calendar & updates as well as provide creative assets

Manage the email production process, including the development of all assets and links; ensure Coordinator is distributing all necessary information to email provider and testing/approving emails for launch.

Partner with creative to produce all assets and distribute to appropriate vendors

Marketing & Promotions

Assist Director in the development and implementation of the seasonal online marketing and promotions calendars to marry the offline marketing initiatives. Create online only content, promotions and events throughout the seasons which enable a best of breed experience for the consumer while meeting/exceeding the weekly sales plan.

Work closely with Marketing, Public Relations, Special Events and North America Sales to optimize offline advertising and partner relationships in order to drive online awareness and increase opt-ins and revenue.

Coordinate the development and implementation of landing page environments, track revenue and report results in order to maximize the efforts put towards such initiatives. Work with Global Online Marketing to develop this content for global usage in Lab Series affiliate markets.

Partner with Online Inventory Planning and Director of Ecommerce to maintain appropriate sell through and merchandising of limited life items and forecasting of new product launches.

New Product Tracking and Database Maintenance:

Track new product information from forecast to ship and notify team of changes that affect email/content/merchandising strategy. Update documents (i.e.promo/content calendars) with replacement recommendations based on brand priorities, past site promotions and online visitor traffic and performance.

Monitor inventory of incoming new products and ensure that forecasted quantities of saleable and sample products are received.

Manage sample inventory/allocation as well as ensure images are available for samples. If images do not exist for samples, work with Global creative to have one created.

Ensure collection of assets and new product information for all sections of the sites from internal brand sources. Confirm accuracy of prices, weight claims, names, works well with, etc. before products are set live.