There really is no excuse, especially when so many women already suffer from an abundance of insecurities and diminished self-esteem thanks to ongoing external pressures like social media and targeted sexist advertising.

This woman experienced such superficial bullying firsthand and shared the entire event through a Facebook post, which has since been deleted.

Kerry Whittaker, who works in ASDA, was sitting at at work on the checkouts when she overheard a woman talking to her 14-year-old daughter.

In her post, Kerry explained: ‘They’re sniggering laughing saying “have you seen the state on that? Who comes to work to sit on a checkout looking like that.. don’t know who she thinks she is”.’

(Picture: Kerry Whittaker)

That morning, Kerry had applied an elaborate makeup look including a bold eye and matte lips. Her contour was also on point, may we add.

Kerry was feeling seriously good about herself that day and had enjoyed making an effort for work – and why shouldn’t she? Just because you have to wear a work uniform doesn’t mean the rest of you has to look the same as everybody else.

But, Kerry understandably felt hurt by the woman who had mocked her. And, in her viral post, she challenged her.

Kerry wrote: ‘1st of all Why would you find that acceptable? I’m not harming nobody. Would you say the same about a girl who has problems with her skin and spots on her face? I doubt it.

‘2nd Why don’t you lead by example to your daughter about empowering other women rather than tearing them down. In this society the last thing we need to be doing to each other as humans is judging people based on looks.

(Picture: Kerry Whittaker)

‘3rd When you can do a cut crease as sick as this then come back to me and tell me I look like sh*t. Girl Bye.’

Alongside her post, Kerry shared several photos of her makeup to social media to show how fierce she looked.