Market Leadership - IoT Sensonrs Market

The IoT sensors market was valued at USD 3.34 Billion in 2015 and is expected to reach USD 38.41 Billion by 2022, at a CAGR of 42.08% between 2016 and 2022. The widely used sensors in IoT platform are temperature and pressure sensors. The market for pressure sensor witnessed a decent growth in the North America and APAC in 2015; this is because of the presence of several sensor manufacturing companies in these regions and emerging areas of applications such as smart home and wearable electronics in the recent years.

Texas Instruments is headquartered at Dallas, Texas, U.S. The company majorly operates in Asia. As of 2015, Texas generated ~71% of its revenue from the Asian region which majorly includes Japan, China, India, and Rest of APAC. In the same year, Texas Instruments generated ~17% of its revenue from the European region. New product development was the major strategy adopted by Texas Instruments to compete in the IoT sensors market (between 2012 and 2016). For instance, in 2016, Texas Instruments launched three high-performance retimers which would enable an extended signal range than long traces, connectors and cables without degradation of signal integrity. In 2015, Texas instrument launched capacitive sensing integrated circuit (IC) to FDC2214 family, which offers 60x better performance. In 2014, Texas Instrument launched highly integrated NFC ISO 15693-compliant 13.56 MHz sensor transponder. This device is used in wearables, medical, industrial, and IoT applications.

STMicroelectronics N.V. is headquartered at Geneva, Switzerland. The company generated ~52% of its revenue from Switzerland and ~24% from the Netherlands. All the products offered by the company are utilized for a variety of applications including automotive products, computer peripherals, telecommunications systems, consumer products, industrial automation, and control systems. STMicroelectronics operates through 79 sales offices in approximately 35 countries globally. New product development and partnership was the major strategy adopted by STM to compete in the IoT sensors market (between 2013 and 2016). For instance, in February 2016, STMicroelectronics offered new products and solutions for IoT and smart driving. The solutions would be for smartphones and wearables with NFC, fingerprint authentication, and always-on sensing. The company has launched products for advanced safety systems (ADAS), car connectivity, and security for automotive applications. In the same year it collaborated with ETAS and ESCRYPT, an automotive software expert, for the development of secure connected-car applications.