1. Who is this for and why will they want it? Our market is much more important than our marketing. It is no fun to make something we really love making and then have to spend all our time trying to figure out how to sell it. Take the time to think about who is […]

We put a lot of focus on how to drive traffic to our shops through marketing and advertising both on the web and off. However, sometimes it is easy to forget the importantance of keeping our shop looking fresh and new to those who come back to the site on a regular basis. Here are […]