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This blog helps you keep up with our progress as a non-profit startup. If you support overcome.tv through a recurring monthly donation, we'll send you a monthly update linking to the posts for that month so you can see the role that your support plays.

Help Us

The best way of helping us is by making a small monthly donation. This will give you a share in the ever-increasing reward of helping people embrace Islam and it will save us from being distracted by fundraising. Though, if you can't donate, you can always volunteer as well.

Using Google AdWords to Attract Traffic

Fahed B.

Nov 24, 2017

Our primary goal has always been for borderline converts to discover Overcome when they ask Google for help with their journeys.

In the long run, we intend on achieving that through an extensive search engine optimisation (SEO) plan that we’ve already formulated. We are yet to execute that plan because we don’t have the resources and, when we do, it will take time for that plan to show results.

So, in the short run, we've gone ahead and begun using pay-per-click (PPC) to attract borderline converts to the Overcome website.

If you're not familiar with how it all works…

SEO focuses on ranking our site at the top of Google’s search results.

For now, we’ve limited our PPC campaign to target searches directly related to the phrase “convert to Islam” and we’ve limited our spend to just £5 per day. From this alone, we’re attracting around 800 targeted visitors per week and now the onus is on us to create more content that helps them to overcome.

Insha-Allah, once we find the right people to manage the PPC campaign, we’ll look to expanding it further. Duas please!

About

This blog helps you keep up with our progress as a non-profit startup. If you support overcome.tv through a recurring monthly donation, we'll send you a monthly update linking to the posts for that month so you can see the role that your support plays.

Help Us

The best way of helping us is by making a small monthly donation. This will give you a share in the ever-increasing reward of helping people embrace Islam and it will save us from being distracted by fundraising. Though, if you can't donate, you can always volunteer as well.