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Puttin’ on the Bacon-Flavored Ritz

NEW YORK — Ritz has a new bacon-flavored cracker hitting shelves — with kosher certification.

The signature O.U.-Dairy symbol appears on the box of the Nabisco nosh, which has the words “Artificially Flavored” in large type right below the word “Bacon.”

“There was much discussion over the decision about this product,” acknowledged Rabbi Moshe Elefant, COO of the Orthodox Union Kashrut Department. “The reality is there’s nothing close to bacon in this product. There are artificial bacon flavorings that give the ‘bacon flavor.’

Kosher imitation-bacon products may be rare but they aren’t new.

Elefant vaguely recalled another bacon-flavored product that nearly lost its O.U. certification for not printing the words “imitation” or “artificial” prominently enough on the packaging. Ultimately, though, the manufacturer addressed the O.U.’s concerns.

Jeffrey Yoskowitz, who runs the website Pork Memoirs though he does not eat pork, pointed to beef fry, a postwar pork alternative, and Bac-O-Bits, certified kosher in the 1990s. He also cited J&D products like bacon-flavored mayonnaise and salt that bear the O.U. symbol.

“There seems to be a whole industry of kosher-certified bacon flavors,” Yoskowitz said.

But Yoskowitz says he won’t be sampling the new crackers.

“This is a particular type of American item I don’t want to be a part of, specifically because of the artificial flavoring,” he said. “I’d rather have beef bacon or lamb bacon on a cracker.”

Elefant acknowledged that some Jews will feel uncomfortable with the product.

“I’m not saying I wouldn’t eat it,” he said, “but I could understand someone not eating it.”

Still, the rabbi sees no problem with issuing certification in this instance.

“Kosher law is kosher law,” he said. “If proper law, supervision and certification are followed, the law is the law; no law that says you can’t have artificial-flavored bacon.”