Key Concepts

If you're already familiar with how Typeform integrates forms, images, and themes, you might want to skip this section. If not, please read on!

Forms

Forms are the beautifully designed, conversational typeforms you know and love. Create a new typeform (or update an existing one) and tailor it with images, videos, and themes that appeal to different audiences. The Create API also supports Typeform's advanced features like Hidden Fields and Logic Jumps.

Images

Images are a great way to brand your typeforms and make them more appealing. You can add images and videos to your Typeform account and attach them to different typeforms. You can also customize which images and videos different respondents will see.

Themes

Themes are the settings for the overall appearance of a typeform, including:

The color palette for questions, buttons, answers, and background

Font for the text

An optional background image, including brightness and scaling

You can create custom themes, attach them to your typeforms, and customize which theme different respondents will see. Of course, Typeform's default themes are also available.