WHAT IS SWITCH?
Switch is the dedicated and specialist streetwear area of Stitch previewing at the SS13 show this 15th and 16th July.

WHAT IS SWITCH?
Switch is the dedicated and specialist streetwear area of Stitch previewing at the SS13 show this July.
Switch gives the flourishing streetwear market an open platform to showcase the innovative and pioneering brands dominating the European and International streetwear arena. An eclectic cross section of independent brands from the up and coming to the well established will exhibit in the Switch area. This creative new section will host streetwear brands from across the world including Crooks & Castles, The Hundreds, Brixton and Rook that indicate the level of brands set to show for Switch’s launch season. Exciting experiential elements are planned for Switch including a barber shop, Dj’s, live music artists and a tattoo parlour.

WHERE?
Switch is a bespoke platform within Stitch that offers the specialist streetwear brands on show a cost effective all inclusive set up positioned at the entrance of the
main Stitch area.

Based in the heart of Islington at the business design centre, Switch will be open from 15th – 16th July 2012.

WHY?
We have identified the growth and strength of streetwear across the globe and felt that the section of the market deserved a showcase platform in the UK.
By giving a dedicated section to these brands we can continue to support the strong streetwear offering and celebrate the International success of this sector within the menswear marketplace.

There are many reasons to exhibit in Switch
and these include:

- Expanding a wholesale account base

- Marketing opportunity with International and UK key press titles in attendance

- Inclusion in a select brand list

- Networking opportunities with the leading figures in the menswear fashion industry