ASICS

We Are Marathoners – Content Film

Info

A content film made for ASICS' 2014 running campaign, shot at the Melbourne Marathon Festival in October 2013. We wanted to portray marathoners as they really are: a wacky subculture chock full of energy, passion, traditions, idiosyncrasies and of course quirky characters.

I drew all the titles by hand, a decision which was inspired by the myriad charming handmade signs that marathon supporters hold for their heroes while screaming from the sidelines.