"Durham, USA — July 19, 2006 – In-game advertising takes another leap forward as Funcom and Massive Incorporated introduce interactive advertisement technology in ‘Anarchy Online’. The new technology allows players to interact with dynamic billboards in the game, making for a more memorable and interactive advertisement experience. The new Toyota campaign allows players of the free ‘Anarchy Online’ version to walk up to in-game billboards and interact with it to unveil the sleek new Toyota Yaris. Funcom expects this new move in interactive advertisement to pave the way for future endeavors across the entire games and advertisement industry."