Saturday, June 20, 2009

According to students on campus, the Nassau Street shop, which is part of a Canadian franchise, was plastered with yellow paper and did not open on June 8 or any day afterwards.

The Booster Juice website, however, still lists "166 Nassau Street" in Princeton, N.J., among its stores. Interview requests via e-mail and phone to confirm the information with the owner went unanswered.

"I don't know why Booster Juice closed, but I kind of saw it coming with the opening of Twist and the very long winter when no one ever wanted a smoothie," Mark Lock '11 said. "Its location is also quite far from central campus and nearer to the E-Quad people who are absolutely non-smoothie drinking people."

Booster Juice was located near 185 Nassau St., home to the Lewis Center for the Arts. Though it was the only smoothie shop in the area, the popular ice-cream shop Thomas Sweet is only a few feet away and several blocks away was the popular new froyo/yogurt store, Twist. Other competitors included Bent Spoon and Halo Pub ice cream.

In an interview with owner Michael Pulaski in late January, Pulaski noted that the recession had been taking a toll on his business with sales down by 15 percent, causing him to lay off all of his employees. He said he expected smoothie sales to revive in the summer.

Last month, the store did indeed have long lines and at least two employees working in the store, making its sudden departure quite baffling.

0
comments:

About the Prox

The Prox is a blog about campus life, issues, and events at Princeton University hosted by The Daily Princetonian and written by staff from the 'Prince' Blogs department.Send questions or comments to the Blogstress, Melissa Loewinger '11, at blogs@dailyprincetonian.com.

In the Headlines: News

In the Headlines: Sports

In the Headlines: Opinion

Sideline Dispatches

Subscribe To The Prox!

The opinions expressed here are those of the individual authors and commenters and do not necessarily represent the views of The Daily Princetonian Publishing Company, Inc. We do not take responsibility for the opinions, facts, or claims presented by individual authors or commenters, and reserve the right to moderate or delete inappropriate comments.