2017 SILVER

Abnormal working style job awards

2017 BRONZE

Fit For All

Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Garmin and Under Armour attacked our fitness credentials; Movado and Fossil attacked our watch credentials and Samsung and Apple came in guns blazing with huge marketing spends. Our goal was simple yet significant: maintain our position as the market leader in wearable fitness. In the face of all this competition, we not only increase our leadership position by 7%, doubled customer consideration and actually grew our market share domestically and abroad.