PlayPhone Chooses Sybase IQ

The solution will be used to provide PlayPhone with information on its customers and marketing campaigns.

The solution will be used to provide PlayPhone with information on its customers and marketing campaigns.

PlayPhone has chosen Sybase IQ to provide it with information about its customers and marketing campaigns.

"Sybase Professional Services created a proof-of-concept with Sybase IQ running on Red Hat Linux on a commodity server and employing the SAS Business Intelligence Server as its front end," writes TMCnet's David Sims.

"Using Sybase IQ, 'PlayPhone can now meet the customer demands, target customers and plan, execute, monitor and fine-tune marketing campaigns to achieve the best return on its marketing spend,' said Andrew de Rozairo, business development, strategic partners EMEA, Sybase," Sims writes.