PPS 17: Control of Outdoor AdvertisementsPolicy and Legislative Context

Policy Context

2.1 The Regional Development Strategy (RDS) seeks to promote employment and support economic development of the region while sustaining a high quality environment. The role of advertisements is not speciﬁcally referred to in the RDS, but advertising by its very nature contributes to the creation of a vibrant and competitive economy. Care however must be exercised given the potential signiﬁcant impact that outdoor advertising may have on the environment.

2.2 Road safety is a key priority for Government, and the Northern Ireland Road Safety Strategy seeks to promote an integrated approach to the planning, coordination and delivery of the Government’s road safety activities. Inappropriate outdoor advertising has the potential to impact signiﬁcantly on road safety. Accordingly, in assessing proposals for the display of advertisements, care must be taken to ensure that the safety of drivers, cyclists and pedestrians is not jeopardised.