Wednesday, November 29, 2006

SMARTPAK and LIFE DATA LABS Partner To Make FARRIER'S FORMULA Available in SMARTPAKS

Special Version of Farrier's Formula Available Exclusively in SmartPaks

(provided by press release simultaneously from our friends at Smart Pak and Life Data Labs)

CHEROKEE, AL and PLYMOUTH, MA (November 29, 2006)-- Life Data Labs and SmartPak Equine announced today that they have entered into a partnership to make Farrier's Formula available in SmartPaks. Farrier's Formula is the original hoof supplement, and has been shown effective in university studies as well as Life Data's own extensive research.

"Farrier's Formula has been our most widely requested hoof product, and we are delighted to be able to offer it to our customers," said Paal Gisholt, SmartPak's President and CEO. "In getting to know the Life Data team, I have had the opportunity to see their commitment to making a quality product first hand, and their care and attention to product quality is exceptional."

"We are happy to be making Farrier's Formula available to the many barns and individuals that have adopted the SmartPak feeding system," said Brian Jones, an executive with Life Data Labs.

"We took advantage of the extra protection offered by the SmartPak delivery system to create a special concentrated version of Farrier's Formula that contains the same level of nutrients and benefits of the non-concentrated version," he continued.

"Furthermore, our utilization of vacuum-packaging under nitrogen for delivery to SmartPak allows us to guarantee high levels of Omega 3 and Omega 6 fatty acids, along with Vitamin C, making this concentrate an excellent choice for skin and coat as well as hoof health," Jones concluded.

Under the partnership, the companies agreed to a limited exclusivity. SmartPak has agreed not to offer hoof supplements that exactly copy Farrier's Formula and Life Data Labs has agreed that SmartPak will be the exclusive provider of Farrier's Formula in daily doses custom-packed for an individual horse. Other terms of the partnership were not disclosed.

Note: SmartPak and Life Data Labs are two of the companies that generously support Hoofcare & Lameness Journal with advertising; Life Data also sponsored one of our "Hoofcare@Saratoga" evening lectures last year at Saratoga. SmartPak recently opened their first retail store here in the Boston area, and I have had the pleasure of shopping there. We are very pleased to see these two companies working together. Congratulations to both! We look forward to seeing them at the AAEP Convention next week.

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