There's an
NVIDIA Interview on PC PowerPlay Magazine titled "The Sky Isnít Falling," as
it hears from NVIDIA's Tony Tamasi about graphics cards, who tells them: "Itís
no longer possible for a console to be a better or more capable graphics
platform than the PC." Surprisingly, he says one of the reasons for this is
that the console giants don't have the cash to compete in this area:

By
the time of the Xbox 360 and PS3, the consoles were on par with the PC. If you
look inside those boxes, theyíre both powered by graphics technology by AMD or
NVIDIA, because by that time all the graphics innovation was being done by PC
graphics companies. NVIDIA spends 1.5 billion US dollars per year on research
and development in graphics, every year, and in the course of a consoleís
lifecycle weíll spend over 10 billion dollars into graphics research. Sony and
Microsoft simply canít afford to spend that kind of money. They just donít have
the investment capacity to match the PC guys; we can do it thanks to economy of
scale, as we sell hundreds of millions of chips, year after year.

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