2012, the fourth year of the PM Society Digital Media Awards, saw 34 companies represented by 35 agencies making the shortlist to finalist, highly commended or winner, and demonstrating how excellence is really finding a foothold across digital healthcare initiatives.

Over 50 campaigns were recognised among the finalists and award winners. Of the pharmaceutical companies Janssen was the clear winner on the leaderboard clocking up five wins with three different agencies, while Abbott won two awards with one agency. Astellas, Boehringer Ingelheim, Roche, Chugai, Sandoz and Servier all took home an award. Gilead was notable for achieving four finalist entries, one commended and one highly commended, but sadly just missed out on an award. They were second only to Janssen in recognition for the number of finalist/ highly commended categories achieved.

Big Pinki and Creative Lynxii each secured two wins with a further two wins for Creative Lynx supported by MedNet Consultiii and one more for Creative Lynx in conjunction with Havas Life Medicomiv. woolley pau gyro also scooped two awardsv. Other winning agencies were Aurora, Havas Life Medicom, OMP Digital, RFA Advertising & Marketing, Swordfish Advertising and Tonic Life Communications with one award each.

Campaigns and programmes for Janssen’s Xeplion dominated the shortlist with entries by Creative Lynx, some in conjunction with Havas Life Medicom, in four categories. Xeplion secured two wins and a highly commended. It was followed by – each in three categories – Gilead’s Wii Histology challenge for VIREAD by Hive Health eBee, which secured a commended and a highly commended; Janssen’s Maintaining Adherence Programme by Creative Lynx with support from MedNet Consult, which secured two wins; and Janssen’s Educational Learning Experience by Quintiles.

About the PM Society Digital Media AwardsLaunched in 2009, the PM Society Digital Media Awards remain the only awards in the healthcare and life sciences arena dedicated to celebrating the innovation and quality of digital communications solutions. Judging is a two-stage process with a panel of 100% pharma and healthcare professionals reviewing submissions online and then at face to face presentations from finalists. Entries in 2012 were up by 30 per cent on last year with 35 pharmaceutical companies represented by 34 agencies. This year’s winners were announced at an evening Awards Ceremony on Thursday, 4 October in London, which was attended by over 500 guests from the healthcare industries.

About the PM SocietyBest known for its flagship Advertising Awards, the PM Society is a not-for-profit organisation, which was founded over 30 years ago as the Pharmaceutical Marketing Society. Today, it has over 1400 active members from over 230 companies and drives marketing excellence and education across the life sciences sector through a variety of channels, including the PriMe modular training programme developed for the industry by the industry. The Society’s Digital Media Awards, launched in 2009, have this year reported a 30 per cent year on year increase in entries.
In January 2012, the PM Society unveiled new branding and special interest groups for key healthcare challenge areas including Market Access, NHS Partnerships, Digital, Patient Engagement and Personal Development.

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