HealthSmart™ Vitamins – Direct Mail Package

HealthSmart™ Vitamins sold its products to consumers via direct mail. This package was written to educate consumers about the value of the nutrient known as bilberry – the main ingredient in the HealthyEyes formula. And, get them to purchase the product at a 50% savings with free shipping.

The Hamilton Collection – Direct Mail Package for Collectibles

The Hamilton Collection is one of the country’s leading direct marketers of porcelain collectibles. Two versions of this direct mail solicitation were written: one to previous Coca-Cola® Polar Bear Figurine Collection buyers and one to previous buyers of Coca-Cola® memorabilia.

The package introduced the premiere figurine for what would be a total collection of eight polar bears. The components of this package included:

Outer envelope

A one-page letter (with an article about collecting bears on the reverse side)

An 11″ x 17″ four-panel color brochure

Order card and reply envelope

Golf Society of the U.S. – Direct Mail Package for Limited Edition Putter

The Golf Society of the U.S. commissioned Louisville Golf to create the GSUS Heritage Walnut Putter. The goal of the direct mail package was to sell out the limited edition of 1500 putters. Two versions of this direct mail solicitation were written: one to GSUS’ Life Members and one to their Charter Members.

“Debra’s package broke even on its first mailing and is now in roll-out for us. She was fast, professional and knew all the tenets of good direct marketing. I would hire her again in a heartbeat.” — K. Bennett, Golf Society of the U.S., Boston, MA

Humane Society of Boulder Valley – Non-profit Direct Mail Package

Litchfield Beach & Golf Resort – Direct Mail Package

Reebok CCS Fitness – Business-to-Business Direct Mail Package

Reebok CCS Fitness chose direct mail as the method for introducing their innovative Ridge Rocker to health club owners and fitness directors. The package announced the most revolutionary stationary bike on the market today and offered club owners a FREE mountain bike as an incentive.

The components of this package included: an outer envelope, a two-page letter (one page, front & back), a color brochure, a lift letter and a reply card.