Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy.

Join Giant Media Founder David Segura and the Mobile Marketing Association for a webinar exploring the latest in native mobile advertising on 4/30 at 11am PDT.

In it he’ll cover:

– How to implement a native strategy
– Deciding on the ideal content for a native ad
– The best ways to measure native content campaigns
– How to create a more optimal customer experience

This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.

It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness.

Giant Media was the proud sponsor of the 6th Annual HallowMEME party; an event that brings the Internet’s favorite memes to life. This year, HallowMEME went bi-costal, with a party in Los Angeles last Thursday followed by the New York event last night.

No doubt events such as HallowMEME are a reminders of to how much influence the Internet really has over real world happenings, and its ability to bring people together. Online, memes are inside jokes on a grand scale. They are timeless in nature, by defining moments in our culture, but also manifest new pop culture trends when they’re taken offline, into real life.

Check out some of these great photos from LA and NY HallowMEMEs below. How many memes can you recognize?

This past weekend several Giant Media team members participated in Homeboy Industries’ annual 5K run.

Homeboy Industries is a non-profit organization that serves high risk, formerly gang involved men and women with free services and programs and operate several social enterprises that serve as job training sites.

Their annual 5K which both starts and ends in front of Homeboy Industries in Downtown Los Angeles, raises money to go towards uniforms, GED materials, professional wardrobe attire, and many other goods and services.

Giant Media team members had a great time at the run and were proud to support such an incredible cause.

“It felt great getting out there with the team and participating in such an incredible community fundraiser,” said Giant Media associate Dom Doan. “I hope I can continue to find ways to get involved with their cause in the future.”

Giant Media plans on continuing to support Homeboy Industries and looks forward to participating in their run again next year!