The Importance of Authenticity in Internal Communications

Among the most common characteristics of companies recognized and awarded as "Great Places to Work" are those which maintain a high-trust culture. These cultures are typically driven by organizational leadership which is seen by employees as not just transparent, but authentic. Authenticity is a key contributor to gaining and maintaining employee trust, commitment and job satisfaction. Internal communication plays a critical role in promoting and nurturing authenticity.

Key Highlights:

Develop an authenticity strategy that will shape how you develop and share messages across all mediums

Produce content for corporate leaders that captures the hearts of your employees while driving your business strategy

Match the right communications medium with the appropriate message

Harness the value of storytelling to drive authenticity

Encourage employees to bring their authentic selves to the organizational conversation

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Steve Handmaker is the chief marketing officer of Assurance, one of the largest U.S. independent insurance brokers. He serves on Assurance's executive management and directs marketing, communications, branding and digital media. He counsels on all strategic prospecting initiatives and acts as the primary writer and editor of key internal and external company messages. Steven has more than 20 years of successful marketing experience, and is a sought-after public speaker on corporate culture and building a "Best Place to Work." The past five years, he's fostered internal culture and engagement well enough to win more than 75 national and local awards for Assurance as a top workplace. He's pioneered tactics proven to boost company performance, as well as promote a vision and engagement. @handmaker