Aug201205

We have just received another 5MB pdf newsletter from our kids’ primary school. It’s a pain to read. It’s annoying to download. It puts a lot of stress on the school’s mail server.

But that doesn’t bother me nearly as much as this: It’s extremely dumb.

Do you know how many people opened the email? Do you know who clicked on links? Forwarded it to others? No, you don’t.

Schools: you need to get much smarted about your email communication. You need a tool that displays email on a screen perfectly. With a professionally designed theme. You need to use it to drive traffic to your website – actually, no you don’t. Your website is probably completely nonfunctional.