Tuesday, November 18, 2008

Video: 'Inventing the Movies' talk at Google

Google just posted the video from my "Authors@Google" talk last month. It focuses on (what else?) Hollywood's love-hate relationship with new technologies. It was fun to give it at Google, of course, since they're in the midst of being sued by Viacom over copyright infringement on YouTube... one of the biggest media vs. tech cases since the Betamax.

Thanks to Kim Weisberg and Ross Peter Nelson for hosting me and treating me to lunch in one of the Google-terias!

MIT Announces 'Center for Future Storytelling'

MIT's Media Lab announced a new research group today, the Center for Future Storytelling. From the New York Times coverage:

Arguably, the movies are as entertaining as ever. With a little help from holiday comedies like “Yes Man” with Jim Carrey and “Bedtime Stories” with Adam Sandler, the domestic motion picture box office appears poised to match last year’s gross revenues of $9.7 billion, a record.

But [former Paramount executive David] Kirkpatrick and company are not alone in their belief that Hollywood’s ability to tell a meaningful story has been nibbled at by text messages, interrupted by cellphone calls and supplanted by everything from Twitter to Guitar Hero.

“I even saw a plasma screen above a urinal,” said Peter Guber, the longtime film producer and former chairman of Sony Pictures Entertainment who contends that traditional narrative — the kind with unexpected twists and satisfying conclusions — has been drowned out by noise and visual clutter.

Oddly, the piece doesn't mention that the Media Lab has had similar initiatives in the past, like the Interactive Cinema group and the Media Fabrics group.

Research will range from on-set motion capture to accurately and unobtrusively merge human performers and digital character models; to next-generation synthetic performer technologies, such as richly interactive, highly expressive robotic or animated characters; to cameras that will spawn entirely new visual art forms; to morphable movie studios, where one studio can be turned into many through advanced visual imaging techniques; to holographic TV.

Funny that it the Center is launching without a Web page of its own...

Tuesday, November 11, 2008

Good Luck to Ya! (Blockbuster Will Unveil Set-Top Box)

Blockbuster wants to be sure it still has a connection to consumers once movies go digital, so it's apparently developing its own set-top box for the holidays, according to PaidContent. The device will deliver movies from the Movielink service that Blockbuster now owns. From the coverage in Home Media Magazine:

Analyst Edward Woo with Wedbush Morgan Securities in Los Angeles said the set-top box device sounded ambitious, but wondered how consumers under pressure from the current economic downturn would receive it.

“Until I hear more concrete information, I'm not sure how receptive consumers will be and whether it will be different or better than other boxes out there or planned be out there,” Woo said.

Blockbuster downplayed posting a third-quarter (ended Oct. 5) net loss of $17.8 million and 2.7% decline ($33.6 million) in total revenue to $1.2 billion, citing a limited slate of movie titles and competition from Olympic telecasts.

This is the same talk I've given recently at Disney, Netflix, Google, Industrial LIght & Magic, and the Rome Film Festival. There are lots of movie clips and historic photos. The talk does three things:

- Presents the complete technological history of Hollywood, in 45 minutes or less- Explores the barriers that innovators face when they try to introduce new ideas to an established industry- Challenges your knowledge of movie trivia.

Monday, November 10, 2008

VideoNuze Panel: How to Profit from Broadband Video's Disruptive Impact

Will Richmond, editor of VideoNuze, was kind enough to invite me to a breakfast panel he organized today, as part of the CTAM Summit, a conference for the cable and telecom industries. Despite the fact that it was held at 7:30 AM on a Monday morning, there was a great turnout.

A few notes....

- Roy Price, who runs digital video at Amazon, asked of traditional media producers: if you're too cautious about keeping content off the Web, are you creating an opportunity for someone else [other content creators] to be there?

- Peter Stern of Time Warner Cable said, "If consumers can get the content they want, when they want it, they will opt for the highest-resolution screen available to them at the time." That seems true, but often these days they're watching low-res Web video on their laptops because Time Warner Cable doesn't actually give them access to any content they want, when they want it.

- Fred Seibert of nextnewnetworks said that all of the new format possibilities available to content creators can be confusing. 'There's some real comfort in knowing that you need to make a show that's 30 minutes long or 60 minutes long, or a movie that's two hours long." But those formats won't necessarily be the most appealing to Web viewers. "Shorter has turned out to be better, and shorter creates certain disciplines," he said, adding that it's still possible to create short content that is simply short and bad... not short and good.

- Deanna Brown of Scripps Networks said that "all of the activity around video is really exciting and important to explore," like commenting, reviewing, annotating, and sharing it. Brown mentioned that an online community called 'Rate My Space' (it's like "hot or not" for interior design, with users posting pictures of rooms in their homes) had developed quite quickly into a TV show for HGTV.

- David Eun of Google talked about the "head" and the "tail" of Chris Anderson's "long tail" model. He said that in between the two (basically, between big hits and narrowly-focused content that appeals to a tiny audience), there's a "torso": high-quality specialty niche programming. "That's what drove cable TV," Eun said, "and that will be a sweet spot for Internet video."

- Eun urged the audience to try not to define what "good" is. Viewers don't care what professional programmers and cable execs think is good; sometimes they're happy to watch dogs on skateboards. Thinking narrowly about what "good" programming is can be limiting.

- Moderator Will Richmond asked his panelists what their 2009 priorities are. Eun said "monetization," since YouTube hasn't figured out how to turn a profit on all those videos it delivers. Roy Price of Amazon said that it's continued growth in video selection, continued integration with the expanding universe of connected TVs and devices, and exploring new business models.

- Richmond made a great point, I think quoting someone else: "In the past, scarcity [making content available only in one place] bred value... but in the present and the future, scarcity breeds piracy."

- After the panel, I had a chance to sit down for a chat with Fred Seibert, which I've posted as a podcast.

The Future of the Internet Video Business, with Fred Seibert

I had a chance this morning to chat with noted smart guy Fred Seibert.

Fred has been a key creative force at Nickelodeon, MTV, and Hanna Barbera, and he now runs nextnewnetworks and Frederator, both of which focus on creating and distributing content for the digital realm, and building communities around it.

I recorded most of our conversation. In it, we covered:

- What sorts of content has been successful on nextnewnetworks- Whether advertising can support high-quality content- Whether viewers care about production values- How to build loyalty for on-going Web series- How to turn viewers into participants and collaborators- Opportunities for new formats and approaches to making content.

People creating content for the Web today may only be earning "digital pennies," Fred told me. But just as the music and movie and TV businesses were tiny at the start, Fred's a big believer that digital dollars are not far off for producers of digital entertainment.

Saturday, November 08, 2008

Lunchbox Lab on Digital Distribution: Audio File

This Thursday, I went to the first in a series of "Lunchbox Labs" that are being organized by several film-related organizations here in the Boston area. (Filmmaker's Collaborative, LEF, Central Productions, Color of Film, and the Mass. Production Coalition among them.)

I recorded most of the conversation (aside from the first three or four minutes, when everyone introduced themselves.) It's not a wonderfully-produced podcast, but it may be useful to folks thinking through the digital distribution landscape. We talked about iTunes, EZTakes, Amazon/CreateSpace, the re:frame project, new business models and new formats filmmakers should be exploring, and lots more. It's about an hour-long.

The description we were sent before the lunch is below -- though we didn't cover all these topics.

"The November 6 Lunchbox Lab discussion will focus on film/video distribution on the internet for independent filmmakers. Navigating through the maze of new media platforms such as VOD, video downloads, cable and broadband models can be daunting for filmmakers considering other forms of distribution besides theatrical and traditional broadcast. New models of distribution are constantly being created or evolving , for example websites such as indplay (http://www.indplay.com/home) connects filmmakers directly with licensors allowing filmmakers to have more control over distribution. Our hope is to engage in exploratory and purposeful conversations including answering these questions: what are these new platforms? how does a filmmaker/distributor navigate these new platforms? Which ones have worked successfully and which ones have not? How are small independent distributors working with these new technologies? Who is making money and how? Are there ways in which this community can do trials to test the efficacy of different methods? Are there opportunities to incubate some projects?"

Thursday, November 06, 2008

Futures of Entertainment 3, at MIT

This gathering in Cambridge on November 21 and 22nd looks really cool.

From the description:

Topics for this year's panels include global distribution systems and the challenges of moving content across borders, transmedia, franchising, digital extensions and world building, comics, convergence and commerce, social media and spreadability, as well as renewed discussion about how and why to measure audience value.

Wednesday, November 05, 2008

Disney, 'Sleeping Beauty,' and 'Kitt Kittredge': Help Me Understand This

I freely admit that sometimes I am not the brightest bulb in the chandelier, so perhaps you can help me understand this...

While I was on my book tour in October, I kept seeing ads on billboards and bus shelters for Disney's release of 'Sleeping Beauty.' (I also read this review in the New York Times.) Disney refers to this as the first of its "animated classics" to be released on Blu-ray.

There are two options for those who want to buy 'Sleeping Beauty.' For about $24 on Amazon, you can get a package that includes a Blu-ray DVD and standard-definition DVD. (The Blu-ray disc has some interactive BD Live features, too.) Or for $15, you can get a two-disc standard-definition DVD set.

What you cannot do is download 'Sleeping Beauty' on Movielink, CinemaNow, iTunes, Amazon, or any other legal marketplace for digital movies.

I happened to have a chance to talk with two execs, one at Disney and one at Pixar, about the situation.

My point: why spend all that marketing money to remind people about the existence of a 50-year old movie if you're not going to offer it in all the formats people might want to watch it in?

Also, Apple said last year that there were 500 million active iTunes users, and about a million new downloads of the software every day. The most optimistic projections about Blu-ray players envision that there will be about ten million of them in use by the end of this year. (And yes, that includes those built in to Sony's PS3 game console.)

So you're going to spend millions of marketing dollars to sell to a potential audience of 10 million instead of 500+ million? I own some Disney stock, and that don't make sense to me as a shareholder.

I heard a number of rationales for why Disney would re-release a classic on disc, but not make it available to families that wanted a digital download to watch on their laptop, iPhone, or iPod. Among them:

- We'll eventually do a digital release of 'Sleeping Beauty' and we'll do another marketing campaign then.- 'Sleeping Beauty' is more targeted at Disney-philes and collectors, not actual children- We want to promote the Blu-ray platform- We feel people will be confused by our promotion of Blu-ray and BD Live as a high-quality, interactive, high-pixel-count experience...if they are also presented with the option to buy a lower-quality digital version.- You have to master a movie all over again especially for the download version.- Movies sold on iTunes just don't look very good. (This ignores the fact that iTunes, Movielink, and CinemaNow all support HD or near-HD content.)

Contrast Disney's approach to the one Warner Bros. took with its release of 'Kitt Kittredge' last week. The movie is available on iTunes, Movielink, or Amazon as a $3.99 rental or $14.99 download. (For some reason, the download on Movielink is a bit more expensive.) The $16 standard-def DVD comes with a digital copy for your PC or Windows portable media player, as does the $27 Blu-ray disc.

(Unfortunately, the Warner Bros. "digital copy" won't play on the iPod or a Mac. That's a problem, and it makes Apple owners feel like they're paying for something extra that they can't enjoy. But at least interested viewers can purchase an iPod/Mac-compatible copy from Apple.)

Monday, November 03, 2008

New Book on 'Film Festival Secrets' (and Free Copies for CinemaTech Readers!)

Christopher Holland has just published Film Festival Secrets: A Handbook for Independent Filmmakers.

It's an incredibly comprehensive roadmap to getting a film accepted by festivals -- and what to do once you're in, like working the crowd, dealing with media relations, and handling post-screening Q&A. I've never seen so much good advice about making the most out of festivals collected in one place.

Chris once worked for the Austin Film Festival as a marketing coordinator, and he's now the director of festival operations for B-Side Entertainment.

There's a great Web site related to the book, where Chris offers free digital copies.

He has also sent me a few paperback copies (retail value: $24.95) to give out to CinemaTech readers. If you're interested in getting your hands on a free copy, just post a comment below about the project you're working on now and the festivals you hope to get into. (Be sure to include your e-mail address.) Mailing costs are on me.

Saturday, November 01, 2008

Gabbing About What the Future Holds for Filmmakers

Filmmaker Magazine Editor Scott Macaulay and I had a chance to chat in October about where new technologies are taking the movie business. It was a really enjoyable conversation -- and the core of it is well-captured in the Q&A that appears in the fall issue of the mag. Here's the opening:

Q. You‘ve written a book about innovation in the media arts, and one recent innovation within our new digital world appears to be the decimation of traditional ways in which artists are paid for their work. Do you think there will be a countervailing innovation that will allow artists to get paid again, or, as [Wired Magazine editor] Chris Anderson argues, is all digital media destined to be free?

A. Well, I hope that innovation will offer ways for filmmakers to capture lots of value from their work. I‘m pro making money from creative work. I‘m a writer, that‘s what I do. I worry, though, that preserving the idea of being paid cash for the privilege of watching your movie, whether it‘s a download or a DVD, may be under threat. I had a conversation with one of my students. He has never bought a movie on iTunes, he doesn‘t buy a lot of music, and he said, “Your book and Web site are great — I downloaded the three free chapters, but I haven‘t bought the book.” I think that‘s kind of representative of the fact we may be heading towards the Chris Anderson “giving a lot away for free” economy. The challenge is going to be figuring out the new business models. Maybe they are ad-supported or maybe everyone needs a benefactor, a Medici family backing you up. Or maybe it‘s something else we haven‘t discovered yet.

Q. It‘s so ironic, because all these new models harken back to the oldest artist-support models there are. The patronage model goes back to the 15th century, and the idea that the artist is a traveling showman dates from before recorded media.

A. Yeah, maybe filmmakers will have to make money at live screenings where the audience interacts with them and has a cocktail before the movie and a Q and A after. Maybe it will be a little bit like the road shows of old. I understand, though, that a lot of filmmakers, like Hollywood studios, want to preserve their ability to sell DVDs, which have a great profit margin built into them. But I just know that DVDs are not going to have an infinite lifespan. Physical media is clearly going away. Even Blu-ray DVDs are going to go away at some point.

About

CinemaTech focuses on how new technologies are changing cinema - the way movies get made, discovered, marketed, distributed, shown, and seen. (With occasional forays into other parts of the entertainment economy.) You can also follow CinemaTech on Twitter (@ctechblog).

About Me

For about the last ten years, I've been writing about innovation for publications like the Boston Globe, the New York Times, Wired, Variety, Fast Company, the Hollywood Reporter, Salon.com, BusinessWeek, and Newsweek.
I helped start (and continue to help run) three conferences: Future Forward, the Nantucket Conference on Entrepreneurship & Innovation, and Convergence: The Life Sciences Leaders Forum. I also often speak and moderate at other people's conferences, and serve as a commentator on TV and radio. (Which beats actual work.)
You can reach me by e-mailing kirsner - at- pobox.com. My personal site is www.scottkirsner.com.