UAE residents can take advantage of a 50% sale on selected grocery items for a month from 20 March to 20 April 2018. According to a news report from Al Bayan, this is based on an initiative by the Ministry of Economy and in partnership with co-operative stores and other supermarket chains on the occasion of World Happiness Day.

The rise of goods in the UAE may have affected a lot of consumers that’s why this is a welcome news for many of us.

50% OFF on Selected UAE Supermarket Chains for World Happiness Day

This project covers more than 600 stores in the UAE with 50% off on consumer goods as well as food which are consumed daily by consumers.

Dr. Hashim Al-Nuaimi, Director of the Consumer Protection Department at the ministry, announced yesterday that it was agreed with the managers of the hypermarket chains, the supermarket and the Consumer Cooperative Union to launch the new initiative to reduce prices on the occasion of World Day of Happiness.

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A report from GulfNews, however, mentions that they tried to contact some grocery chain operators, but they told the news outlet that they are not aware of such initiatives. Representatives from a couple of leading outlets were not available for comments.