What Does 2013 Hold For Social Media Pros?

Brands need to recognize that mass media tactics don’t work on social networks, and that everyday people have the power to talk back and make demands of their own, author Lori Randall Stradtman says as she looks back on the year in social media marketing. The author rightly points out that in the year 2013 brands need to think about the possibilities afforded by combining social media with Big Data and about deploying social media monitoring. Read the detailed interview here.