These illuminated tires were developed by Goodyear in 1961. They’re made from a single piece of synthetic rubber and are brightly lit by bulbs mounted inside the wheel rim. The Goodyear Tire Company intend to produce the tyres in a variety of colours. So they came up with this so that women could adjust their stockings at night?
Anyway, I guess something like this would be any car-tuners dream. According to LIFE magazine this is one of the 30 dumbest inventions. The Cigarette Pack Holder must be the dumbest ever, right before the Venetian Blind Sunglasses, yeah Kanye, really.