SBricks acquires HomeCues for $1 million

While HomeCues will be a subsidiary company of SBricks, it will continue to operate under its original name and the two companies will split their focus into B2C and B2B sectors respectivelyVarsha Bansal | ET Bureau | August 30, 2016, 07:04 IST

Facility management and home services startup SBricks has acquired home services aggregator HomeCues for more than $1 million.

While HomeCues will be a subsidiary company of SBricks, it will continue to operate under its original name and the two companies will split their focus into business-to-consumer and business-to-business sectors respectively.

This is the second acquisition for Hyderabad-based SBricks, which is now scouting for a laundry and cleaning services startup to acquire by the end of the year.

"We thought this would be a good synergy, bringing together our last-mile ownership and their aggregator model under one umbrella," D Nithin Reddy, CEO of SBricks told ET.

The acquisition fits in with the company's strategy, Reddy said while conceding that it is unusual for a 16-month-old company to go in for a buyout.

"We are aiming at standardising these home services. Once we have created a perfect model in Hyderabad, replicating this to other cities is not going be a problem," Reddy said.

The company is also considering franchisees in smaller cities and towns, he said.