Could Manchester United add Tinder as a sleeve sponsor in 2018?

As the Premier League allows teams to add a sponsor to their jersey sleeves starting with the 2018-19 season, Manchester United has flipped through the possible sponsor cards and found a match with an untraditional candidate.

A Tinder spokesperson said: ‘We are in talks with Manchester United to explore potential partnership opportunities. We are excited to see what we can do together.’

Tinder is also reportedly offering nearly $16 million for its sponsorship rights.

The advertising space on the left sleeve – with the Premier League logo on the right – is being valued by the industry at 20 per cent of the main shirt sponsor. So Tinder paying £12m fits in with the £50m a year United are paid by Chevrolet.

Given what the Tinder app logo looks like, it would work pretty seamlessly as a match to the EPL patches that currently adorn both sleeves of Premier League jerseys.

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(Getty Images/bad Yahoo Sports photoshop)

But we do feel it’s necessary for United to petition the Premier League to allow the Tinder logo to be on the right sleeve of the jerseys and not the left if the deal goes through. After all, a left swipe means you’re not interested in someone.

Manchester United needs to show it is interested in Tinder, and it would be one heck of a subliminal marketing campaign for the app.