What does Robinson think about the safety of our event data and what do we have to worry about? “Events, just by their very setup because they are so open and they have so many people attending, they are not very secure,” Robinson said.

He added that data security doesn’t happen by accident. It has to be planned for when we start planning our events.

Up for discussion during the webinar were common risks to events such as pineapple routers, fake cell phone towers, open Wi-Fi networks, unsecured registration kiosks and how even organizers can best protect themselves.

Robinson went on to discuss vulnerabilities around event mobile apps. Many of our apps have sensitive information. Hackers can break into that app and steal people’s contact information and target your attendees with Phishing emails. If the app is connected to backend systems such as registration, there is a potential to steal credit card information as well.

Basic questions event organizers should be asking developers at the start are, is the database you are storing on the phone encrypted? Do people have to log in with a name and password or just an email address? Does the app automatically encrypt traffic being sent back and forth?

Another thing that Robinson does not like are social sign-ins (allowing attendees to sign in to the event app via their LinkedIn, Twitter, Instagram or Facebook credentials).

“We are in a mad dash right off the cliff. We are running as fast as we can like lemmings. We do this because we want to make things easy for people,” said Robinson.

While social sign-in is a useful tool, it comes with it’s own set of risks. Once someone gets that one set of credentials they can get into just about any system your attendees access.

What should you do if you find out your data has been compromised? Let your attendees know immediately. Warn them they might be open to phishing schemes.

Some basic tips Robinson offers event organizers:

1. Be careful about what data you are collecting and ask yourself why you are collecting it. Do you need it? What would happen if someone stole it?

2. Ask your app provider and web developer how they are protecting your data. Ask what kind of encryption they are using and what standards they are adhering to. Robinson says that no one is using something so proprietary they cannot share it.

3. Do not share your event Wi-Fi password where people who are not attending your event can see. Change it every day and make sure everything passing through the network is encrypted.

4. Ask your venue if they monitor their space to ensure no one sets up a wireless network that is not the venue’s, that no one turns on a fake cell phone tower, or that no one turns on a cell phone or wireless jammer. If they don’t do this, make sure your security people are prepared to take this on.

5. Make sure no one can access USB ports, flash drives, or event systems on your registration kiosks and laptops. Protect all entry points where people can connect to the Internet. Make sure your vendors have secured all their equipment as well.

6. Don’t be shy about asking questions about security with your vendors. These questions should be asked up front, not a few weeks before the event. Have a checklist in place so you don’t forget any key areas.

7. Train room monitors and kiosk monitors to keep an eye out for people who are up to no good.

Robinson said that the examples he uses are not hypothetical scary stories. These cyber breaches are happening now at tech conferences and spreading into other industries.

“Hacking has been professionalized, people are being paid to steal data,” Robinson said. For $1,000, anyone can buy a small piece of equipment that impersonates a cell phone tower. That’s not a hefty investment for someone who hacks for a living.

Partner Voices

VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds.
The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.