Fuji teams up with baseball via 'Players Choice' promo

AUTHOR(S)

Fitzgerald, Kate

PUB. DATE

March 1999

SOURCE

Advertising Age;3/22/1999, Vol. 70 Issue 12, p36

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article highlights the marketing effort of Fuji Photo Film USA for the Official Major League Players Choice promotion in the U.S. in 1999. The advertising agencies in charge in the promotion are Lifestyle Marketing Group and Dentsu USA. Exploiting an opportunity provided by the Major League Baseball Players Association, Fuji signed a deal to become the official Players Choice for film and cameras, including hosting on-site events and Fujifilm Fan Days in several cities in 1999. Fuji also developed a promotion allowing fans to get authentic baseballs autographed by top players in exchange for buying Fujifilm products.