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Frito-Lay Plans New Ad Push

Snack food giant Frito-Lay North America will launch a new campaign for its flagship Lay's brand this weekend that features for the first time the four distinct varieties of the potato chip.

New television ads, lasting 15 and 30 seconds, will air on network and cable channels beginning Friday night and through the key summer selling season. Frito-Lay wanted the new "Choices" ads to break on Memorial Day weekend, one of the biggest periods for snack sales.