Our Story

Asanox clothing was imagined by two friends of very different backgrounds. The functional influence to the collection is drawn from a former British Commando with passion for living an active outdoor lifestyle. The stylish designs and fabric knowledge come from the expertise of an experienced designer whose former employment includes working for Gucci and Alexander McQueen.

Our Kickstarter Journey

Style & function

Many of us work in the city and yet love to escape and explore the great outdoors. Finding a masculine urban style that functions in the elements isn't easy to find. Now it is. Inspired by Scotland and Commando training, our products are designed for all your adventures - city or summit.

Quality Craftsmanship

The truth is you don't always know if you get what you pay for. Our production process is simple:

Select the highest quality stylish & functional fabrics and trims.

Made from recycled plastic, natural fibres or upcycled fabrics.

Assemble a luxury product with the planet in mind.

So we don't cost the earth

We recognise that the world is facing environmental problems and that fashion is likely to be the 2nd worst polluting industry. As the company grows we will strive to look for better ways to be greener and take inspiration from other pioneers in this field. At the moment our efforts are focused on supporting our oceans.

Nature, the weather and being outdoors are essential for our physical and mental wellbeing. It's also important for our survival as a species. After all, if we want to keep enjoying visiting new places and going on adventures we all need to take responsibility. To do our bit, we will also be donating 10% of our profits towards the ocean clean up effort.