The advert didn’t just objectify people and play at sexism; it made light of issues like prostitution.

Sexual harassment for women in public transports has always been an issue; it is not far-fetched to fear that such advertisements can make the situation worse for them.

The company said, their objective was to “make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.”

However, the negative backlash mounted and the company withdrew its campaign and issued a statement apologizing for it.

“The slogan of ‘ride me all day for £3’whilst being a little tongue in cheek was in no way intended to cause offense to either men or women and, if the advert has done so then we apologize unreservedly. There has certainly been no intention to objectify either men or women,” the NAT group stated.