There’s a lot more to gambling than luck, and too many egaming brands are gambling on the user experience they’re delivering to their customers. Egaming brands have plenty of tools at their disposal to tell them what is happening on their websites, however there’s far less understanding of how and why it is happening.

This report will uncover:

Why UX is the new bookmaker and how egaming brands are embracing UX as a key differentiator

Stats from egaming users across desktop and mobile to uncover how they behave differently compared to other industries

How ContentSquare helped PMU increase their account subscriptions

The new breed of analytics and how this is helping egaming brands transform user experience

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