Printing Specifications

True A4 produced on a Sheet Fed Offset Printing Press and staple bound.

Cover: 300gsm gloss art paper, gloss seal on outside

Inside Pages: 100gsm gloss art paper

Trim size: 297 x 210mm

Bleed size: 307 x 220mm

Artwork/Digital Specifications

Digital Files
We require high resolution PDF files with all fonts embedded. All images within the PDF document must be CMYK and a minimum of 300dpi. Use the ‘Press Quality’ setting in Acrobat and Acrobat Distiller when creating your PDF files.

Original Files
Where a PDF file is unable to be provided we can also accept original files created using Indesign, Illustrator or Photoshop.

Fonts
Unless there are large amounts of text, convert all fonts to paths. All fonts used should be documented and be embedded in the EPS file.

Graphics
Save all linked files in TIF format. Colour or greyscale scans should be at 300dpi, line art at 600dpi. Scans should be supplied at the same size and correct resolution as used in the final advertisement. Ensure all external linked files are supplied, with the file, on disk and that they are current (i.e. have not been modified since placement).

Digital Photographs
When providing images taken on digital cameras a high quality image is required. A jpeg at minimum file size of 2mb is recommended. Equal to a setting of “Better” on some cameras.

File Preparation
Create the dimensions of the document page the same as the actual size of the advert. Keep all text boxes and graphics completely within 10mm of the trim boundaries of the page. Please ensure all double page and full page adverts contain at least 5mm bleed around each side of the advert. All black text needs to be set at a cmyk value of only 100% Black(K) as black text using all of these 4 colours is difficult to register. Large solid blocks/areas of black need to be a CMYK value of 30% Cyan(C) and 100% Black(K) to produce an intense and rich black.

Delete all unused colours, empty text boxes and all unused elements off the pasteboard area, outside the page.

Colour
Full colour advertisements must be created using the CMYK (Cyan, Magenta, Yellow, Black) colour mode. RGB (Red, Green, Blue) images will print out in black. Please make sure any spot/Pantone colours used are converted to a process/CMYK value.

E-mail
When emailing files please state which publication the advert is for and give the advertisers name and full contact details. Files should be sent to art@pulsehub.com.au

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