Payments Blog

Now firmly in the rearview mirror, the most recent holiday season was one for the record books, once again. In this era, with the growth of digital commerce and the proliferation of different devices that can initiate digital transactions, it seems that the record books need to be kept in pencil rather than pen.

The holiday season is perhaps the best time of year for merchants in the digital commerce world, especially now that more and more consumers are choosing to use the digital channel, rather than a physical, brick-and-mortar store to do their holiday shopping. While this has been an excellent development for merchants in this space, there are some problems that have arisen because of this trend.

With the holidays fast-approaching, the digital commerce community should expect another record-setting season. Merchants will likely see an uptick in sales opportunities, however, they are also at risk of losing revenue, because of fraudulent credit card transactions during the busy holiday months.

For merchants, the holiday season should be the most successful time of the year. But even with the increased demand for products and services, a successful holiday season doesn’t just happen without a lot of hard work. Since it’s often the busiest time of the year, there are several different issues that arise around the holidays. There’s also a lot of pressure on merchants to perform, and to live up to the expectations of their consumers.

There’s a lot going on around the holidays, especially for merchants. There’s often a certain revenue benchmark that merchants are trying to hit before the season ends and, on top of that, they need to ensure that all their consumers are satisfied with their products and, perhaps more importantly, their service, both online and in-store.