The JAMfest Mission is to provide a truly unique, fun and memorable cheer and dance experience. Throughout the JAMfest Experience, our energetic and courteous JAMfest staff will provide the best customer care possible. We, as a creative, hard-working team, will continue to exceed expectations by offering the most spectacular productions and events. Because of this passion, our JAMfest Spirit will continue to shine.

The JAMfest staff is EXCITING! They are dedicated to providing participants, coaches, parents and spectators with the awesome “JAMfest Experience!” Combined, the JAMfest staff has over 275 years of cheerleading, dance and mascot experience, helping to make them one of the most knowledgeable and qualified staffs in the industry.

Hi! My name is Tara Harris, Vice President of Sales for The JAM Brands. I started in gymnastics and dance when I was about 4 years old in Maryland, then we moved to Virginia where I gave up on gymnastics (I wasn't going to the Olympics anyways) and continued my dancing career. The "cheer bug" got me in middle school - I just loved being on the sidelines! So, when my parents told me we were moving to Kentucky "the Cheerleading Mecca" – I was super excited!

Although, I quickly learned that I probably should've stuck to gymnastics – since it is a necessity in Kentucky cheerleading. But, thanks many private lessons, I made the Eastern High School Cheerleading team where I was coached by our very own, Dan Kessler! I was fortunate enough to also be a part of the National Champion University of Louisville All Girl team. Throughout my high school and college career, I also coached and choreographed for many school and all star teams.

I am back home in Louisville, KY after a five year tour of the Midwest (yes I've lived in four states in five years). My husband and I welcomed our first son, Hayden in August 2013. For me, the best part of my career is the relationships that I have built with many gym owners and coaches around the country. Feeling like a part of so many gym "families" has been a blessing to me and something that I will cherish for many years. I'm always here with an open ear and I would love to hear from you.

I started in the cheer/dance industry as a nationally competitive dancer on the studio circuit. My love of cheerleading was realized in high school, and I went on to cheer on the nationally-ranked all-girl team at George Mason University, serving as the team's captain. While in college, I was a UCA head instructor, where I received extensive technical training. Since then, I've coached, choreographed & tumbled some of the top high school and all-star teams in Maryland & Virginia, including Cheer Madness, Cheer Dynasty, Maryland Twisters, and USA All Stars. In addition to coaching, I've judged nationally for various companies & continue to speak at conferences.

I made the leap to the event side of the cheer industry in 2008, as a Rep for The Coastal Corporation. I love relating to coaches on issues that they are having and helping with all facets of the industry. I've experienced it ALL, from ALL the different perspectives. Presently, I am the JAMcare rep for the Mid-Atlantic and Northeast, and serve as a liaison to the creative team at Coastal. Because I love the interaction with the kids, I continue to coach a local high school and at the all star gym in my hometown. Beyond cheer/dance, my proudest achievement is without a doubt the birth of my son, Kimper (no really, it counts as an achievement, he was 10lbs, 8 oz… not a c-section!!).

Hi guys! My name is Alyssa Rodger and I am the JAMcare Rep for the Central US. I was born and raised in Manassas, Virginia, and now reside in Louisville, Kentucky. The first time I got involved in cheerleading was in 6th grade, where I had decided to try out for my middle school's team only because I liked their uniforms. After my first practice I realized I was going to like much more than just the uniforms, and my passion for cheer grew quickly. I entered the all-star world a few years later with Cheer Dynasty, and competed on their large co-ed team all through high school.

Going into college, I received the honor to cheer at the University of Louisville, which is by far one of the greatest experiences I've ever had. The football and basketball games were amazing, and I earned four national titles in Daytona with the small co-ed team. I was awarded an academic scholarship when attending UofL, and graduated in 2011 with a degree in Sport Administration.

When I'm not working, you will always find me doing something. I love staying active and playing all kinds of sports, and of course cheering on the Cards any second I can. I love meeting new people and look forward to getting to know everyone!

Look familiar? You may recognize Francesca, she has been a part of our JAMcare team as the Sales Coordinator for this past season. She's done it all-Rec, All-Star, High School and Collegiate cheerleading in addition to coaching for years! Francesca is super excited about her new role as your JAMcare Representative, and can't wait to get to know you!

Addison grew up in Arizona doing competitive gymnastics and transferred to All Star Cheerleading at the ripe old age of 9. She cheered through high school and on all star national champion squads that earned Worlds bids every year. After high school, Addison was a member of the Blue Squad at the University of Kentucky, home of the 20 time National Champion Wildcats. Being a cheerleader has taken Addison all over the country with competitions and appearances. Representing her team at the highest level has been such an honor and the people she has met along the way have provided lifelong friendships and memories. She looks forward to building relationships with her new JAM Brands customers.

Sydney has an extensive cheerleading background as a Gym Owner, Judge, and Coach. She was chosen as a member of the inaugural USASF Next Generation of Leaders program in 2012 and has also served on the Southeast Regional Advisory Board. She has presented on topics such as Junior Coach training at the USASF regional meetings and is a huge advocate of developing new ways to get more athletes involved in All star Cheerleading. She looks forward to working together with Gym owners and programs across the Southeast to help grow our Industry.