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Saturday, 12 May 2012

New Book on China Tourism Availilable as a Free e-book Download.

Essential China Travel Trends Guide

A new travel book will make it easier
for businesses to understand China’s consumers, particularly their
travel preferences and the latest social, economic and digital trends in
a highly complex, fast-moving market.
The "Essential China Travel Trends Guide - 2012 Year of the Dragon Edition," published by ChinaTravelTrends.com and produced in
collaboration with Dragon Trail Interactive (www.dragontrail.com), COTRI
(www.china-outbound.com), and the Pacific Asia Travel Association
(www.pata.org), includes articles on Outbound Tourism, Luxury Travel,
Tour Operation, Chinese Consumers, Customer Satisfaction, Internet and
Social Media, Mobile Marketing, Hotel Regulation, Hotel Profitability,
MiCE, Green Tourism, Aviation, Human Resources, and Emerging Cities.

“The guide is designed to de-mistify some of the trends and issues
international travel companies face when entering the Chinese market and
looking to attract Chinese consumers”, said Jens Thraenhart, publisher
of China Travel Trends, co-founder of Dragon Trail, and Chair of PATA
China and the PATA Technology Innovation Council.

The 2012 Dragon Edition follows on from the acclaimed first edition
of the “Essential China Travel Trends Guide – 2010 Year of the Tiger
Edition”. The 2012 edition is endorsed by top level authorities such as
CNTA, UNWTO, WTTC, PATA, IATA, IH-RA, DMAI, HSMAI, ATME, HFTP, IFITT,
ETC, AH&LA, MTCO, ATTA, and ICTP.

Michael Gehrisch, CEO of the Destination Marketing Association
International (DMAI) said: “This guide gives an in depth look at the
shift of China travel trends, and how DMOs and travel companies can use
these trends while developing and executing strategies for the various
segments and different demographics.”
In his preface of the booklet, Mr. Zhu Shanzhong, Vice Chairman of
the China National Tourism Administration (CNTA), writes: “Tourism is
playing a major role in driving the national economy while enhancing
friendship between China and the world, this booklet helps to promote an
in depth understanding of China’s latest tourism trends.”

According to Talef Rifai, Secretary General of the World Tourism
Organization (UNWTO), “China is expected to become the leading
international tourism destination and the fourth largest outbound market
in the next decade. China has become a leading example for many
countries around the world in upgrading its tourism.”

Tony Tyler, CEO of the International Air Transport Association (IATA)
writes in the book that by 2015, one out of every seven journeys by air
will be related to China.

The “Essential China Travel Trends – Dragon Edition” e-book is
available for exclusive download at www.ChinaTravelTrendsBook.com, and
the print book will be available for sale via the PATA e-Store starting
June 1, at a price of Euro 25, as well as tourism events worldwide. Part
of the profit supports the “Save the Panda” initiative, and readers are
encouraged to donate via the book website.

The new book was formally launched at the at the 24th Joint Meeting
of the UNWTO Commission for Asia Pacific in Chiang Mai, Thailand on 4
May, which was attended by senior tourism officials and ministers from
19 Asian countries, who received an exclusive print pre-view copy.

Martin Craigs, CEO of the Pacific Asia Travel Association (PATA)
said: “The new publication offers invaluable insights. It will to help
build companies’ businesses that wish to benefit from high-spending
Chinese tourists. China is fast moving, ever changing, and very complex.
Its online digital landscape is dominated by domestic social media
brands that attract over 500 million Internet users.”

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About Me

A travel writer encouraging tourism by writing informative articles published on internet web page and blog sites, and in magazine and newspaper articles featuring Australian and overseas tourism destinations.