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Motorsport Live, the new dedicated ticketing and experience service provider from Motorsport Network, have today announced the appointment of London-based sports marketing firm Halfspace as their lead agency.

Motorsport Live is an amalgamation of two established businesses – BookF1 and SportStadion, both of which are owned by Motorsport Network, the world’s largest independent media owner in motorsports as well as the top ranked audience destination across content, automotive, images, gaming and esports.

Halfspace have been secured to work with the marketing department to assist in creating and executing an ambitious growth plan over the coming years. The agency will deploy its data, creative, content and media teams as a full service and work to build the roster of partner agencies in specialist sectors such as PPC, SEO and technology.

“We have big targets for Motorsport Live and to achieve these I had an immediate need for an extended team that could work alongside me, that could hit the ground running, and traverse multiple marketing sectors, with a deep understanding of motorsport fan behaviour,” Said Motorsport Live’s Head of Marketing, Richard Gibson-Venner. “Halfspace tick all of these boxes and I have been hugely impressed by the team and their understanding of the wider digital ecosystem, which in turn has freed up my time to focus on strategy and growing the team.”

Despite only being incorporated in March 2018, Halfspace have seen explosive growth with clients across the football, rugby, cycling and motorsports sectors by offering a combination of advanced data and creative services to drive content and media-led marketing campaigns. The team also work as the retained agency for parent company Motorsport Network.

Halfspace CEO and Co-Founder Sanjit Atwal said of the appointment, “The challenge ahead of Motorsport Live is a tremendously exciting one and something we have a lot of experience of executing on. We are proud to be working with such an ambitious team and look forward to building lasting success for the business.”