We understand creativity. More importantly, we understand business. What it takes to start one, what it takes to run a successful profitable one. Between our two directors, we have launched, managed and sold 13 successful business of our own, and neither of us are 40 years old yet. Welcome to the new frontier.

After a series of failed attempts by various teams, we were approached by Justin Hemmes of Merivale and his key architects and designers, Akin and Amanda Talbot, to create the brand identity that this spectacular NSW venue deserved. The concept for The Newport was to look and feel like a festival where you can wander around,…

The brief provided was 1950-1960’s Americana beach burger shack. We interpreted this with the use of custom typography and colour palette, along with the styling of the secondary language icons and patterns. As Betty’s is a rapidly growing business, with 8 stores opened within 2 years (and many more to come), the collateral & packing…

Kenny Rens is a Japanese Robata Grill and Whiskey Bar in Bondi. The logo, an illustration of an oak trees’ rings, is a play off the sliding door and range hood, which are both made from charred oak. The typography design is vertical as an homage to traditional Japanese typography, however, we’ve given it a…

The Bentley groups (Bentley Restaurant, Yellow, and Monopole) latest venue CIRRUS is in prime location at the Sydney’s new Barangaroo development. This is the group’s first seafood restaurant concept and their first time bringing in an outside designer to work on branding menus & signage. After meeting with the architects and seeing their concept, we focused…

The Broad Place has a wide range of product inspired by Ayurveda – an ancient mind body science still commonly practiced in both the East and West today. Our mission was to redefine the common branding of Ayurvedic products while honouring this ancient tradition and methodology. Folke Army helped develop a number of products, along…

The owners approached FOLKE ARMY during the very early stages of their concept, where we developed and enhanced not only the brand but the user experience on every level. This spanned the graphic design for the entire venue, product design, uniform design and production, launch, press management, advertising and staff acquisition and training.

Babicka was born whilst Arran Russell and his business partner Alex Clarke travelled the Czech Republic. Inspired by tales of the mystical wormwood plant and the Babickas who harvested it for use in their incantations. In the mystic history of Czechoslovakia, a Babicka was the term used to identify a group of 16th century grandmothers…

The Broad Place is dedicated to providing rich and relevant content and product supporting people in the modern world to renew themselves. Through transformative programs like the At Home Weekend Retreat, The Broad Place wanted to break the barriers of geography, proximity, time and finances that prevent highly engaged people from the rest and luxury…

Kokoro is a soon to be released hair product line. Kokoro means heart; mind; mentality; emotions; feelings. The brief from the client – “Japan is a relevant influence because, for a long time Japanophile, fashion, art and design of japan, has always resonated with me. Japanese beauty products are considered to be the epitome of attention…

Working within the Vanishing Elephant collaborative team, we launched in 2009 and quickly grew into a cult brand. Our role was in all aspects of design and production. Managing the many forms of VE’s advertisement campaigns, we produced innovative graphic posters and visual content to showcase the unique men and women’s collections.

We have just completed the branding for these projects. We can only show the logos at the moment as we are yet to photograph the venues and the items we have designed, printed or created for them. We have The Atlantic Byron Bay which we re-branded and are working user experiences within the venue. Kenny…

Patrick Maloney purchased his childhood local pub, where he had worked whilst studying when the pub came to the market several owners, and years later. The owner during this period was Geoff Scharer the publican who was quite a character. Patrick was very fond of George and had many stories that we brought to life…

Developed and written by Jacqui Lewis the Mothers Mind Cleanse is a guide book for the modern mother. The authors depth of knowledge and commitment to delivering philosophy and tools to inspire people to live better with more clarity and fulfilment, gave birth to this book. In the design, we were dedicated to keeping true to the…

The creators of Sunny’s Shop are passionate about taking their customers on an adventure through the diversity of the tastes of South East Asia. Sunny’s has their unique flavour in the Asian street food market as they recreate an authentic feeling of a quiet neighbourhood eatery in the Mekong whilst tucked away in the quiet and…

Launching a perishable consumable into a competitive market place, we rapidly turned a product weakness into a positive design feature. As fresh cold pressed juice settles, the layers begin to form a sediment which can look stale and unappetizing. We saw this visual product challenge as a feature and committed to using the lines to…

The popular Miss Chu, a modern day hawker-like-takeaway, expanded in 2011 opening one of their first tuckshops in Bondi, Sydney. Collaborating with their creative team and working with their established modern yet authentic Vietnamese inspired design, we constructed a unique design, with a fresh look for the new location.

Hotel Centennial, a public house and dinning space in the heart of Wollahara and Centennial Parklands. It’s long history in the Eastern Suburbs and name is attributed to the centenary of the foundation of Australia. The hotel was enlivened with a full overhaul and refurbishment. We worked with their team to create an environment that would display…

The owners of Cho Cho San were inspired to bring a unique side of Japanese food and beverage culture to Sydney. Inspired by an izakaya style of fun and lively dinning they created an environment and menu thats lends itself to this. We came on board with them to construct a modern and fresh brand with subtle…

The Broad Place is growing fast. They spend more and more time on the move sharing knowledge and offering a range of products both nationally and internationally. With their emphasis on engaging in modern living, we designed Digital Posters for the variety of services on offer. This ranges from Audio Talks, Courses and Workshops in…

The Tokyo Exploration Manual, created by The Broad Place, is a functional digital product designed to provide the traveller with a rich experience outside of their comfort zone. They understand that travel is made exciting by absorbing the little details found in new places. It was important to create a product that was simple and…

Bondi Wash is plant based product line for your home, Skin, Pets and air. Using only Australian Botanicals as the ingredients. We helped Bondi Wash with their branding, packaging styling, directing photo shots as well as the website.

Potato Ghetto is a tuck-shop style venue located in the heart of Bondi. They are dedicated to providing quality comfort food with an emphasis on convenience, health and flavour. As the sister store to Miss Chu’s it was important to design a brand that aligned with the blend of modern and traditional tones they’re known…

Salt Meats Cheese was established in 2012 and quickly expanded opening stores all over Sydney and in the Gold Coast. Involved in Art Direction, Creative Direction and Graphic Design we worked with the growing business on developing their brand. We designed their packaging, menus, illustration, all collateral design and both internal and external signage.

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We understand creativity. More importantly, we understand business. What it takes to start one, what it takes to run a successful profitable one. Between our two directors, we have launched, managed and sold 13 successful business of our own, and neither of us are 40 years old yet. Welcome to the new frontier.