FRANCE — AMAZON VS PARIS, LET THE BATTLE BEGIN: The mayor of Paris has picked a fight with Amazon over a new fast delivery services she says skirts laws for retail outlets. Nicholas Vinocur: http://politi.co/28L5B72

FRANCE — LE PEN’S FREXIT: Marine Le Pen, the leader of the French far-right National Front party, said she will organize a Frexit vote within six months of assuming power if she wins the presidency. http://on.ft.com/28LMbhI

SPAIN — ALMUNIA WARNS SPAIN IS PLAYING WITH FIRE: Joaquín Almunia, the prominent Spanish politician and former European commissioner, doesn’t trust far-left Podemos to run Spain, talks the Google antitrust case — “I think the one who regrets not having reached an agreement is Google,” — and sees Brexit as the most imminent threat to the European project. Diego Torres: http://politi.co/28Nheit

BRITAIN — GET READY FOR BORIS JOHNSON VS THERESA MAY: The referendum campaign exists in the first place largely because of an internal Conservative party war. Whoever wins the referendum, it may be David Cameron who loses his job. Cathy Newman. http://bit.ly/28M1kDZ

GREECE — JUNCKER ‘ABSOLUTELY CONTENT’ ABOUT BAILOUT: The European Commission president is the first person in Greece, Frankfurt or Brussels Playbook has heard describe the fraught Greek bailout and reform process in this way. Juncker made the first trip of his presidency to Athens to spread the good news. Whatever the progress, Greeks are still subject to capital controls that limit them to withdrawing an average of €60 per day from banks. Lefteris Papadimas and George Georgiopoulos http://reut.rs/28LzOS1

FINLAND — NEW MINISTERS START WORK TODAY: Petteri Orpo, the new finance minister, vacates the interior ministry, which is now in the hands of Paula Risikko. New minister for foreign trade and development is Kai Mykkänen.

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ECB — TOP GERMAN COURT APPROVES CENTRAL BANK BOND-BUYING: The program has been underway since early 2015 in any case, as part of Mario Draghi’s vow to do “whatever it takes” to ensure the euro’s survival and the revival of the eurozone economy. The court ruling confirms the policy does not violate the German constitution.

COUNCIL — SLOVAK PRESIDENCY OPEN TO MORE FISCAL INTEGRATION: “Talking about further European integration has become almost taboo in Brussels ahead of the U.K referendum, but Slovakia is showing no fear as it prepares to take over the EU’s Council presidency.” Jacopo Barigazzi http://politi.co/28SUQ49

COUNCIL — MINISTERS TAKE FIRST STEPS TO EXTENDING RUSSIA SANCTIONS: “Ambassadors of the EU’s 28 countries agreed on Tuesday to extend economic sanctions against Russia for another six months, diplomatic sources told POLITICO, though the decision still needs to be officially approved by ministers in the Council, and France, the U.K. and Sweden want to discuss the extension with national parliamentarians.” Hans von der Burchard http://politi.co/28O0JT9

TRADE — WTO WARNS PROTECTIONISM IS ON THE RISE: The World Trade Organization published a report noting the rise of protectionist tendencies among G20 economies, which are introducing new protectionist measures at a rate of 21 per month. Copy of the report here, or read Alberto Mucci’s take for Trade Pros: http://politi.co/28PUU3y

TRANSPORT — GREEN POLITICAL FOUNDATION AND AIRBUS COLLABORATE: Airbus tries to get green, and the German green political foundation Heinrich-Böll-Stiftung gets pragmatic, causing fierce debate about whether aviation can ever be environmentally friendly. Debate tonight in Brussels: http://bit.ly/28MT9bC

DIGITAL — ‘VERY VERY FRAGILE’ PRIVACY SHIELD NEGOTIATIONS CAN WAIT: It was a representative from the European Commission who declined to comment on the negotiations at a POLITICO event in Amsterdam yesterday, but who gave the game away in stressing their “very, very fragile” state. Meanwhile European Data Protection Supervisor Giovanni Buttarelli is relaxed about the idea of a two-month delay for the text of the EU-U.S. data transfer agreement now that Tuesday’s deadline passed without a deal.

EUROPEAN BANKERS’ SOS: After failing to persuade international financial regulators to soften tough new rules that will hamstring their lending and trading operations, the European banking industry will unleash a lobbying assault in the next few months. Their argument: Unless Europe changes, amends, or delays the new regulatory framework, European banks will be annihilated by U.S. rivals. Francesco Guerrera: http://politi.co/28NWJAL

PLAYBOOK READERS VOTE …

1 — WILL THE REMAIN LANDMARK CAMPAIGN BACKFIRE? From the Eiffel Tower to the Ponte Vecchio in Florence and the Cultural Palace in Warsaw, landmarks across Europe were last night lit with Union Jack and pro-Remain messages and will get the same treatment tonight. Will it backfire? http://bit.ly/28Lgl4

2 — SHOULD THERE BE SUNSET CLAUSES ON EU DIGITAL LAWS? In the fastest changing field, does it make sense to allow laws to run on for decades without reform, as the 1995 data protection law did? Three-quarters of you think there should be an end-date between three and ten years after laws are enacted. http://bit.ly/28LB3nM

BREXIT SURVIVAL GUIDE: A gaggle of Remainers and Leavers, including Scottish Tory leader Ruth Davidson, London Mayor Sadiq Khan and his predecessor Boris Johnson, among others, took the stage at Wembley Stadium last night for the Brexit ‘Great Debate.’ Alex Spence and Tom McTague have the details: http://politi.co/28Ll1sI

TOP TALKERS …

Boris Johnson MP: “Thursday could be our independence day.”

Ruth Davidson MSP: “[Leave] want us to make a decision that’s irreversible, and we’re being sold it on a lie … It’s not good enough. You deserve the truth … You have to be 100 percent sure. Your decision could cost someone else their job.”

DEBATE WINNER: Ruth Davidson MSP, the leader of the Scottish Conservatives, was the standout individual (debating for Remain).

SLOGAN DU JOUR: Cameron to pensioners: “Brits don’t quit.”

DAVID CAMERON INTERVIEW: He’ll push for more freedom of movement limitations if Britain votes to remain in the EU. http://bit.ly/28KT5W0

THE GENERATIONAL BATTLE … According to recent polls, 72 percent of 16 and 17-year-olds support Remain (they can’t vote but will live with the consequences), and 74 percent of 18-24-year-olds support Remain (they have a low turnout). Just 38 percent of over 65s do, and they vote at higher rates, meaning older voters could hand younger Britons a legacy they didn’t want.

UK DIPLOMATS ON LOCK-DOWN: The U.K. representation to the EU is throwing a party for diplomats on Thursday night. James Crisp explains: “Only staff are allowed to attend the shindig, which is a chance for hard-working diplomats to blow off steam after months of working on Prime Minister David Cameron’s EU reform deal.” Playbook hears the real reason for the party is because diplomats are barred from attending other events, for fear of creating an impression of bias. http://bit.ly/28PNoWl

**DOWNLOAD POLITICO’S EU REFERENDUM TRACKER: With only hours until polls open in the U.K., stay up to date with our EU Referendum Tracker, our new mobile product available for iPhone users via Apple Wallet. Get on-the-go access to real-time data and analysis from POLITICO’s team of journalists in Brussels, London, Berlin and Paris. Download the pass, available for readers using iPhones, here: politi.co/tracker**

BORIS TO VOTERS: IF YOU LOSE YOUR HOUSE OR JOB AFTER BREXIT, I’LL MAKE A TV APOLOGY. http://bit.ly/28M9trP

TOP POLITICO BREXIT READS …

Germany wakes up late to Brexit risk — The Germans aren’t ready for a Brexit, Matthew Karnitschnig writes. “Germany’s attitude toward Brexit can be summed up in a single word: denial … On the rare occasions Germany took notice of the U.K. referendum in recent months, it was to dismiss it as yet another British eccentricity, like baked beans for breakfast or cricket … The consensus in Berlin is that both economically and politically Brexit would be, in the words of Finance Minister Wolfgang Schäuble, a ‘disaster.'” http://politi.co/28Os7OS

How Europe will break on Brexit — Politicians and diplomats from across Europe told POLITICO they’re already bracing for several scenarios, including the rise of Euroskeptic voices within their own countries, specific trade losses if the U.K. leaves the single market, and the departure of a free-market voice from the EU table. Tara Palmeri takes a look at the Brexit stakes for countries across the bloc: http://politi.co/28MaDQg

Brexit, as seen from America — “Not enough attention has been paid in the U.S. to the impact of Brexit on a rump EU. Along with a weaker Britain, we’d have a noticeably debilitated EU. Overnight, the U.S. would go from having a notionally strong partner (the EU) to having two greatly diminished allies (the U.K. and the EU-minus-the-U.K).” http://politi.co/28MaSuB

MEP dossiers up for grabs if the U.K. heads for Brexit: Vicky Ford, chair of the single market committee would be a big loser, and the EPP (with currently no U.K. MEPs) a relative winner if Brits were hounded from their positions in the event of a Brexit. Sara Stefanini and Quentin Ariès. http://politi.co/28RNBZ0

TRUMP TRUMPED BY CLINTON CASH: The presumptive GOP nominee has less cash on hand than many people running for a mere House of Representatives seat: just $1.3 million. Hillary Clinton has a $42.5 million war chest. Even with his campaign winding down, Bernie Sanders raised three times what Trump did over the last month. The money Trump does raise tends to get spend on Trump businesses: the jet, the Trump winery, Trump-owned building rental. He spends more on hats than on data management. POLITICO | Associated Press

TRUMP’S JUDGE COMMENTS AND MEDIA BANS EXTREMELY UNPOPULAR: The latest detailed CNN polling data shows that 71 percent of those surveyed oppose Trump banning certain journalists from his campaign events. 83 percent think his comments on the judge presiding over a Trump University case are inappropriate.

BRUSSELS — ’28 ON YOUR PLATE’ FESTIVAL TODAY: On the Parliament esplanade from noon to 7 p.m., at the initiative of the Ixelles commune, you can “embark on a unique journey through Europe with a culinary walk that will allow you to enjoy the flavors and traditions of the twenty-eight member countries.” Playbook thinks they mean food trucks will be there.

BRUSSELS — FINAL LINE-UP FOR JO COX CELEBRATION EVENT #MOREINCOMMON: Doors open 4:30 p.m. at Ancienne Belgique, kick-off 5 p.m. Music from Qotob Project, Jeremie Hakeshimana, Kadrievi orchestra, and a local choir will sing Ederlezi. Members of the Refugees Got Talent collective will also perform. Dorothy Oger, a Belgian poet, will read “I shall stand for love.” Some of C’s friends who have organized the event will also speak, including Eloise Todd, Joanna Maycock, Suzy Sumner and Tom Brookes. Further details. Yesterday, 1,500 parliamentarians, including more than 200 MEPs, released a statement reiterating Cox’s call for inclusion and celebration of diversity.

AWARDED: Marguerite (Maggy) Barankitse from Maison Shalom and REMA Hospital in Burundi, survived machete massacres in 1993, and went on to dedicate her life to helping children escape violence and abuse. Maggy is the first-ever Aurora Prize laureate, and will receive the Jean Rey international prize in the presence of Princess Léa of Belgium and Charles Michel, prime minister of Belgium. European Commission Vice-President Kristalina Georgieva will also be part of the honorary committee.

DIED:Edgard Pisani, former French minister of agriculture from 1961 to 1966, and one of the architects of the common agricultural policy.

APPOINTED: Jisca Cohenwill be online editor for the Dutch daily national NRC Handelsblad, from August 1.

RETIRING: Geoffrey Harris not only turn 66 today, but he’s also retiring next week after more than 40 years in the European Parliament secretariat. His first job was helping the winning side of the last U.K. EU referendum. http://bit.ly/28NhMEy

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