MINI Sales See Record Numbers for the First Quarter of 2018

MINI Sales continue to be up worldwide. The MINI brand achieved its highest sales ever in the first three months (86,375 / +4.0%) of 2018. “MINI has once again achieved good growth in the first quarter of the year and with the market launch of the refreshed MINI and MINI Convertible in March, we’re expecting increased momentum as the year progresses,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, Rolls-Royce and BMW Motorrad.

Speaking of the recently released LCI models, he went on, “from now on, our customers can enjoy a further improved product offering for the core MINI models, which together account for just under two thirds of MINI brand sales.”