Given the support being offered by the White House, the Rockefeller bill has a real chance of being passed into law. What it will eventually mean to the cost of “free” applications sponsored by marketers and their clients remains to be seen.

The impact of distractions and interruptions reveals the fragility of working memory. This is an important fact to consider, given that we increasingly live in a more demanding, high-interference environment, with a dramatic increase in the accessibility and variety of electronic media and the devices that deliver them, many of which are portable.

What exactly does all of this research mean for the average tech junkie remains unclear. At the very least, it may be an early wake up call to have a more measured approach to social media. If the tweets are in the thousands and the blog posts number in the hundreds it may not be healthy to continually jump on an iPad to use Bizzy or check on a Facebook account. In other words, give it a rest or the work product may ultimately suffer.

[Update: June 14, 2011]
As per this article in the Daily Mail, Facebook fatigue may be catching on — six million US users apparently deactivated their accounts in May 2011.