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Mobile Apps & Social Widgets APIs Data Open apps are built from services API

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Why APIs? Powering Flexibility Need to power diﬀerent types of apps (websites, mobile, widgets . . .) Extending Data Need to move interacHon data (customers, carts, content) out of legacy systems of record and to the edge to power applicaHons at scale Embracing The Cloud Need to deploy across data centers, in public & private cloud