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Best Buy’s E-Commerce UX

This is a case study of Best Buy’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Best Buy’s overall e-commerce UX performance is acceptable. This is in large part due to mediocre Mobile E-Commerce and Product Lists & Filtering.

Best Buy’s Product Page performance is decent. For instance, Best Buy’s product page experience has state of the art Product Images and Specifications Sheet yet suffers from mediocre Image Gallery UI and broken Product Page Layout.

Best Buy’s Cart & Checkout performance is decent. For instance, Best Buy’s checkout has state of the art Credit Card Form and good User Interactions & Distractions yet suffers from mediocre Order Review and broken Order Confirmation & E-Mail.

Best Buy’s Accounts & Self-Service performance is acceptable. Notably, Best Buy’s performance is hampered by poor Account Drop-Down and ‘Your Account’: Addresses, Payments, & Newsletters, although this is helped somewhat by state of the art Order Returns and Orders & Order Tracking.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered Low
·
Score: 16.6

Guideline #240
Violated High
·
Score: -23.7

Guideline #242
Violated Low
·
Score: -11.8

Guideline #248
Violated Low
·
Score: -11.8

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Neutral
·
Score: 0.0

Guideline #236
Not Applicable
·
Score: 0.0

Guideline #246
Not Applicable
·
Score: 0.0

Guideline #249
Neutral
·
Score: 0.0

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered Low
·
Score: 7.1

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Violated Low
·
Score: -7.1

Guideline #264
Neutral
·
Score: 0.0

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 241.6

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Violated High
·
Score: -33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered Low
·
Score: 11.8

Guideline #267
Adhered Low
·
Score: 16.6

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Adhered High
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Adhered High
·
Score: 23.7

Guideline #251
Not Applicable
·
Score: 0.0

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Issue Resolved
·
Score: 18.9

Guideline #318
Adhered High
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 184.7

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Violated High
·
Score: -33.2

Guideline #294
Not Applicable
·
Score: 0.0

Guideline #302
Adhered High
·
Score: 33.2

Guideline #289
Adhered High
·
Score: 23.7

Guideline #288
Violated Low
·
Score: -14.2

Guideline #303
Adhered High
·
Score: 28.4

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Adhered High
·
Score: 23.7

Guideline #297
Violated High
·
Score: -18.9

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Adhered High
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Issue Resolved
·
Score: 14.2

Guideline #306
Adhered High
·
Score: 14.2

Guideline #300
Not Applicable
·
Score: 0.0

Intermediary Category Pages:
6 guidelines
·
Score: 118.4

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Adhered High
·
Score: 37.9

Guideline #309
Adhered High
·
Score: 33.2

Guideline #308
Adhered High
·
Score: 23.7

Guideline #311
Adhered High
·
Score: 23.7

Guideline #312
Not Applicable
·
Score: 0.0

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 116.0

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Adhered High
·
Score: 18.9

Guideline #293
Violated High
·
Score: -18.9

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Violated Low
·
Score: -7.1

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Adhered High
·
Score: 18.9

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 496.9

Search Query Types:
12 guidelines
·
Score: 67.2

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Violated Low
·
Score: -26.9

Guideline #340
Adhered Low
·
Score: 16.8

Guideline #335
Violated Low
·
Score: -16.8

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Adhered Low
·
Score: 23.5

Guideline #344
Adhered Low
·
Score: 23.5

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Not Applicable
·
Score: 0.0

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 26.9

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 228.3

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Adhered High
·
Score: 40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Adhered High
·
Score: 47.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Adhered High
·
Score: 13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 174.6

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered Low
·
Score: 20.1

Guideline #361
Adhered High
·
Score: 20.1

Guideline #356
Adhered High
·
Score: 33.6

Guideline #369
Neutral
·
Score: 0.0

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 3.4

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Violated High
·
Score: -47.0

Guideline #362
Adhered Low
·
Score: 23.5

Guideline #370
Violated High
·
Score: -40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Neutral
·
Score: 0.0

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Issue Resolved
·
Score: 33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: 23.5

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Issue Resolved
·
Score: 53.7

Guideline #386
Issue Resolved
·
Score: 47.0

Guideline #381
Neutral
·
Score: 0.0

Guideline #377
Adhered High
·
Score: 33.6

Guideline #376
Adhered Low
·
Score: 26.9

Guideline #403
Violated Low
·
Score: -23.5

Guideline #393
Violated High
·
Score: -33.6

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Neutral
·
Score: 0.0

Guideline #401
Violated High
·
Score: -26.9

Guideline #402
Violated Low
·
Score: -20.1

Product Lists & Filtering:
94 guidelines
·
Score: 234.6

List Layout:
7 guidelines
·
Score: 89.0

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Violated Low
·
Score: -21.6

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Adhered Low
·
Score: 13.5

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: -48.5

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Violated High
·
Score: -32.4

Guideline #502
Violated Low
·
Score: -16.2

Guideline #503
Adhered High
·
Score: 16.2

Guideline #504
Violated Low
·
Score: -16.2

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 121.3

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Neutral
·
Score: 0.0

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Adhered High
·
Score: 37.7

Guideline #446
Violated High
·
Score: -32.4

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Adhered High
·
Score: 27.0

Guideline #447
Adhered Low
·
Score: 8.1

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Adhered High
·
Score: 37.7

Guideline #457
Not Applicable
·
Score: 0.0

Guideline #463
Not Applicable
·
Score: 0.0

Guideline #456
Not Applicable
·
Score: 0.0

Guideline #458
Not Applicable
·
Score: 0.0

Guideline #459
Neutral
·
Score: 0.0

Guideline #462
Adhered Low
·
Score: 10.8

List Items: Interface & Hit Areas:
10 guidelines
·
Score: -115.9

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Violated High
·
Score: -37.7

Guideline #528
Not Applicable
·
Score: 0.0

Guideline #452
Violated High
·
Score: -27.0

Guideline #450
Neutral
·
Score: 0.0

Guideline #449
Violated High
·
Score: -27.0

Guideline #525
Violated Low
·
Score: -13.5

Guideline #527
Violated High
·
Score: -27.0

Guideline #529
Issue Resolved
·
Score: 32.4

Guideline #530
Violated High
·
Score: -16.2

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -32.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated High
·
Score: -37.7

Guideline #482
Adhered High
·
Score: 27.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: 16.2

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Adhered High
·
Score: 43.1

Guideline #413
Not Applicable
·
Score: 0.0

Guideline #418
Adhered High
·
Score: 37.7

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Violated High
·
Score: -37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Not Applicable
·
Score: 0.0

Guideline #414
Adhered High
·
Score: 27.0

Guideline #416
Violated High
·
Score: -27.0

Guideline #415
Violated High
·
Score: -27.0

Filtering: Scope & Logic:
14 guidelines
·
Score: 78.2

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated High
·
Score: -37.7

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated Low
·
Score: -18.9

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Violated High
·
Score: -32.4

Guideline #428
Not Applicable
·
Score: 0.0

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Adhered High
·
Score: 10.8

Guideline #439
Not Applicable
·
Score: 0.0

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Adhered High
·
Score: 27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 78.2

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Adhered High
·
Score: 37.7

Guideline #464
Violated High
·
Score: -27.0

Guideline #467
Adhered High
·
Score: 27.0

Guideline #475
Violated High
·
Score: -27.0

Guideline #479
Adhered High
·
Score: 27.0

Guideline #476
Not Applicable
·
Score: 0.0

Guideline #465
Issue Resolved
·
Score: 27.0

Guideline #471
Adhered Low
·
Score: 13.5

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: 70.1

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Adhered Low
·
Score: 21.6

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Adhered Low
·
Score: 10.8

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Adhered High
·
Score: 21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: -21.6

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Adhered High
·
Score: 37.7

Guideline #496
Violated High
·
Score: -27.0

Guideline #497
Violated High
·
Score: -37.7

Guideline #499
Violated High
·
Score: -16.2

Guideline #498
Issue Resolved
·
Score: 21.6

Product Page:
95 guidelines
·
Score: 654.1

Product Page Layout:
8 guidelines
·
Score: -32.8

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Violated Low
·
Score: -12.1

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Not Applicable
·
Score: 0.0

Guideline #757
Not Applicable
·
Score: 0.0

Guideline #784
Not Applicable
·
Score: 0.0

Guideline #738
Violated High
·
Score: -20.7

Guideline #766
Violated High
·
Score: -17.3

Guideline #846
Issue Resolved
·
Score: 17.3

Product Images:
9 guidelines
·
Score: 170.9

‘State of the Art’

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Adhered High
·
Score: 24.2

Guideline #747
Adhered High
·
Score: 24.2

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Adhered High
·
Score: 17.3

Guideline #745
Adhered High
·
Score: 17.3

Guideline #752
Adhered Low
·
Score: 8.6

Guideline #854
Issue Resolved
·
Score: 17.3

Guideline #756
Adhered High
·
Score: 17.3

Image Gallery UI:
10 guidelines
·
Score: 38.0

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Violated Low
·
Score: -12.1

Guideline #775
Violated High
·
Score: -20.7

Guideline #779
Violated Low
·
Score: -8.6

Guideline #783
Adhered High
·
Score: 17.3

Guideline #781
Issue Resolved
·
Score: 17.3

Guideline #773
Issue Resolved
·
Score: 10.4

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: 48.3

‘State of the Art’

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered High
·
Score: 17.3

Guideline #770
Adhered High
·
Score: 17.3

Guideline #760
Adhered Low
·
Score: 6.9

Guideline #761
Adhered High
·
Score: 6.9

The 'Buy' Section:
9 guidelines
·
Score: 20.7

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Adhered High
·
Score: 17.3

Guideline #795
Violated High
·
Score: -24.2

Guideline #820
Not Applicable
·
Score: 0.0

Guideline #798
Adhered High
·
Score: 17.3

Guideline #817
Violated High
·
Score: -17.3

Guideline #792
Adhered High
·
Score: 17.3

Guideline #816
Adhered High
·
Score: 17.3

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Violated High
·
Score: -6.9

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 43.1

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Adhered High
·
Score: 17.3

Guideline #826
Adhered High
·
Score: 17.3

Guideline #803
Violated Low
·
Score: -12.1

Guideline #836
Neutral
·
Score: 0.0

Guideline #804
Adhered High
·
Score: 10.4

Guideline #802
Adhered High
·
Score: 10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 48.3

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Adhered High
·
Score: 24.2

Guideline #853
Violated High
·
Score: -17.3

Guideline #849
Adhered High
·
Score: 17.3

Guideline #837
Issue Resolved
·
Score: 17.3

Guideline #851
Not Applicable
·
Score: 0.0

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Issue Resolved
·
Score: 6.9

Guideline #852
Adhered High
·
Score: 6.9

Guideline #856
Violated High
·
Score: -6.9

Product Descriptions:
7 guidelines
·
Score: 91.5

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Adhered High
·
Score: 17.3

Guideline #845
Adhered High
·
Score: 17.3

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Violated Low
·
Score: -8.6

Specifications Sheet:
5 guidelines
·
Score: 86.3

‘State of the Art’

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Adhered High
·
Score: 24.2

Guideline #840
Adhered High
·
Score: 17.3

Guideline #835
Adhered High
·
Score: 17.3

Guideline #839
Adhered High
·
Score: 17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: 120.8

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Adhered High
·
Score: 24.2

Guideline #750
Violated High
·
Score: -27.6

Guideline #749
Adhered High
·
Score: 20.7

Guideline #768
Violated Low
·
Score: -8.6

Guideline #742
Adhered High
·
Score: 17.3

Guideline #748
Violated Low
·
Score: -8.6

Guideline #785
Adhered Low
·
Score: 8.6

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Adhered Low
·
Score: 8.6

Guideline #746
Adhered High
·
Score: 17.3

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: -44.9

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Violated High
·
Score: -24.2

Guideline #788
Violated High
·
Score: -20.7

Guideline #787
Not Applicable
·
Score: 0.0

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 63.9

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered High
·
Score: 24.2

Guideline #828
Violated Low
·
Score: -8.6

Guideline #813
Violated Low
·
Score: -8.6

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Adhered High
·
Score: 17.3

Guideline #819
Adhered High
·
Score: 20.7

Guideline #827
Adhered High
·
Score: 10.4

Cart & Checkout:
134 guidelines
·
Score: 704.7

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 42.2

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Violated Low
·
Score: -7.3

Guideline #602
Issue Resolved
·
Score: 14.6

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered Low
·
Score: 10.2

Guideline #620
Adhered High
·
Score: 14.6

Guideline #623
Adhered High
·
Score: 14.6

Guideline #622
Violated High
·
Score: -14.6

Guideline #673
Violated Low
·
Score: -7.3

Guideline #624
Violated High
·
Score: -11.6

Account Selection & Creation:
9 guidelines
·
Score: 45.1

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Adhered High
·
Score: 20.4

Guideline #652
Neutral
·
Score: 0.0

Guideline #639
Not Applicable
·
Score: 0.0

Guideline #677
Violated High
·
Score: -20.4

Guideline #638
Adhered High
·
Score: 14.6

Guideline #653
Violated Low
·
Score: -7.3

Guideline #676
Adhered High
·
Score: 14.6

Guideline #665
Adhered High
·
Score: 14.6

Guideline #640
Adhered High
·
Score: 8.7

Customer & Address Information:
12 guidelines
·
Score: 80.1

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Violated Low
·
Score: -10.2

Guideline #566
Adhered High
·
Score: 23.3

Guideline #567
Adhered High
·
Score: 20.4

Guideline #565
Issue Resolved
·
Score: 20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Violated High
·
Score: -14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Violated High
·
Score: -14.6

Guideline #560
Not Applicable
·
Score: 0.0

Guideline #573
Adhered High
·
Score: 11.6

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Adhered High
·
Score: 8.7

Gifting Flow & Features:
5 guidelines
·
Score: 20.4

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Adhered High
·
Score: 14.6

Guideline #646
Adhered High
·
Score: 14.6

Guideline #649
Not Applicable
·
Score: 0.0

Guideline #645
Violated High
·
Score: -8.7

Shipping & Store Pickup:
11 guidelines
·
Score: 36.4

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Violated Low
·
Score: -10.2

Guideline #547
Violated Low
·
Score: -8.7

Guideline #550
Violated Low
·
Score: -7.3

Guideline #543
Adhered High
·
Score: 14.6

Guideline #548
Violated High
·
Score: -11.6

Guideline #549
Not Applicable
·
Score: 0.0

Guideline #632
Adhered Low
·
Score: 7.3

Guideline #633
Adhered High
·
Score: 14.6

Guideline #631
Adhered High
·
Score: 14.6

Guideline #634
Adhered High
·
Score: 14.6

Guideline #635
Adhered High
·
Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: 43.7

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Adhered High
·
Score: 14.6

Guideline #671
Violated Low
·
Score: -8.7

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Adhered High
·
Score: 14.6

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Adhered High
·
Score: 11.6

Guideline #586
Adhered High
·
Score: 11.6

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: 80.1

‘State of the Art’

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Adhered High
·
Score: 20.4

Guideline #594
Adhered High
·
Score: 20.4

Guideline #587
Violated Low
·
Score: -10.2

Guideline #583
Adhered High
·
Score: 14.6

Guideline #588
Issue Resolved
·
Score: 14.6

Guideline #577
Neutral
·
Score: 0.0

Guideline #584
Adhered Low
·
Score: 7.3

Guideline #591
Adhered High
·
Score: 11.6

Guideline #585
Adhered Low
·
Score: 4.4

Guideline #664
Violated Low
·
Score: -2.9

Order Review:
5 guidelines
·
Score: 0.0

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Neutral
·
Score: 0.0

Guideline #556
Violated High
·
Score: -17.5

Guideline #545
Adhered High
·
Score: 14.6

Guideline #551
Adhered High
·
Score: 14.6

Guideline #553
Violated High
·
Score: -11.6

Order Confirmation & E-Mail:
4 guidelines
·
Score: -14.6

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated Low
·
Score: -7.3

Guideline #596
Violated High
·
Score: -11.6

Guideline #598
Violated Low
·
Score: -4.4

Guideline #597
Adhered High
·
Score: 8.7

Form & Page Design:
10 guidelines
·
Score: 52.4

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Violated Low
·
Score: -7.3

Guideline #687
Adhered High
·
Score: 11.6

Guideline #613
Violated High
·
Score: -8.7

Guideline #607
Adhered High
·
Score: 8.7

Guideline #608
Adhered High
·
Score: 8.7

Guideline #730
Violated Low
·
Score: -10.2

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Neutral
·
Score: 0.0

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: 113.6

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Adhered High
·
Score: 20.4

Guideline #707
Adhered High
·
Score: 14.6

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Adhered High
·
Score: 14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Neutral
·
Score: 0.0

Guideline #713
Adhered High
·
Score: 17.5

Guideline #657
Adhered High
·
Score: 8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 32.0

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Violated Low
·
Score: -7.3

Guideline #580
Issue Resolved
·
Score: 14.6

Guideline #578
Adhered Low
·
Score: 4.4

Validation Errors & Data Persistence:
10 guidelines
·
Score: 65.5

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Issue Resolved
·
Score: 23.3

Guideline #722
Neutral
·
Score: 0.0

Guideline #719
Violated High
·
Score: -20.4

Guideline #721
Neutral
·
Score: 0.0

Guideline #718
Adhered Low
·
Score: 8.7

Guideline #625
Adhered High
·
Score: 17.5

Guideline #626
Adhered High
·
Score: 17.5

Guideline #627
Violated Low
·
Score: -4.4

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 58.2

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Adhered High
·
Score: 20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Adhered High
·
Score: 11.6

Guideline #694
Adhered High
·
Score: 14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Adhered High
·
Score: 8.7

Field Design & Features:
8 guidelines
·
Score: 24.8

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated Low
·
Score: -10.2

Guideline #659
Adhered High
·
Score: 14.6

Guideline #669
Adhered High
·
Score: 14.6

Guideline #660
Adhered High
·
Score: 14.6

Guideline #658
Violated High
·
Score: -8.7

Guideline #705
Violated Low
·
Score: -4.4

Guideline #670
Violated Low
·
Score: -4.4

Guideline #663
Issue Resolved
·
Score: 8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 34.9

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Adhered High
·
Score: 20.4

Guideline #554
Violated High
·
Score: -17.5

Guideline #568
Adhered High
·
Score: 17.5

Guideline #576
Adhered High
·
Score: 14.6

Guideline #572
Not Applicable
·
Score: 0.0

Guideline #734
Violated High
·
Score: -8.7

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Adhered High
·
Score: 8.7

Accounts & Self-Service:
65 guidelines
·
Score: 275.4

Account Drop-Down:
7 guidelines
·
Score: -78.7

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871
Violated High
·
Score: -49.2

Guideline #872
Adhered High
·
Score: 49.2

Guideline #876
Violated High
·
Score: -49.2

Guideline #877
Not Applicable
·
Score: 0.0

Guideline #886
Violated High
·
Score: -59.0

Guideline #887
Neutral
·
Score: 0.0

Guideline #900
Issue Resolved
·
Score: 29.5

Account Dashboard:
6 guidelines
·
Score: -122.9

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863
Violated Low
·
Score: -14.8

Guideline #865
Violated High
·
Score: -59.0

Guideline #866
Not Applicable
·
Score: 0.0

Guideline #870
Violated High
·
Score: -39.3

Guideline #873
Adhered High
·
Score: 29.5

Guideline #874
Violated High
·
Score: -39.3

Account Sign In:
6 guidelines
·
Score: 167.2

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864
Adhered Low
·
Score: 29.5

Guideline #888
Adhered High
·
Score: 29.5

Guideline #891
Violated High
·
Score: -49.2

Guideline #893
Adhered Low
·
Score: 24.6

Guideline #896
Violated High
·
Score: -29.5

Guideline #902
Adhered Low
·
Score: 14.8

Guideline #904
Adhered High
·
Score: 19.7

Guideline #908
Adhered High
·
Score: 49.2

Guideline #911
Violated High
·
Score: -49.2

Guideline #916
Violated High
·
Score: -49.2

Guideline #917
Violated High
·
Score: -19.7

Guideline #918
Violated High
·
Score: -29.5

Guideline #919
Violated High
·
Score: -49.2

Orders & Order Tracking:
14 guidelines
·
Score: 245.9

‘State of the Art’

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878
Adhered Low
·
Score: 19.7

Guideline #884
Violated High
·
Score: -19.7

Guideline #895
Issue Resolved
·
Score: 49.2

Guideline #905
Violated Low
·
Score: -14.8

Guideline #906
Adhered High
·
Score: 49.2

Guideline #907
Adhered High
·
Score: 49.2

Guideline #909
Violated High
·
Score: -49.2

Guideline #910
Adhered High
·
Score: 19.7

Guideline #912
Adhered High
·
Score: 29.5

Guideline #913
Adhered High
·
Score: 29.5

Guideline #914
Adhered High
·
Score: 49.2

Guideline #915
Adhered High
·
Score: 29.5

Guideline #924
Violated Low
·
Score: -24.6

Guideline #925
Adhered High
·
Score: 29.5

Order Returns:
11 guidelines
·
Score: 314.7

‘State of the Art’

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875
Violated High
·
Score: -29.5

Guideline #880
Violated High
·
Score: -19.7

Guideline #881
Violated High
·
Score: -49.2

Guideline #883
Violated Low
·
Score: -34.4

Guideline #885
Not Applicable
·
Score: 0.0

Guideline #892
Violated High
·
Score: -49.2

Guideline #901
Violated Low
·
Score: -9.8

Guideline #923
Adhered High
·
Score: 49.2

Mobile E-Commerce:
144 guidelines
·
Score: 346.8

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: -35.5

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Violated Low
·
Score: -15.8

Guideline #116
Issue Resolved
·
Score: 31.5

Guideline #130
Violated High
·
Score: -23.6

Guideline #228
Adhered High
·
Score: 19.7

Guideline #210
Adhered Low
·
Score: 13.8

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Adhered High
·
Score: 27.6

Guideline #230
Violated High
·
Score: -27.6

Guideline #203
Violated High
·
Score: -23.6

Guideline #166
Violated Low
·
Score: -13.8

Guideline #93
Adhered Low
·
Score: 7.9

Guideline #91
Neutral
·
Score: 0.0

Mobile Product Lists:
15 guidelines
·
Score: -17.7

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Violated Low
·
Score: -13.8

Guideline #79
Violated High
·
Score: -23.6

Guideline #233
Violated High
·
Score: -19.7

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Not Applicable
·
Score: 0.0

Guideline #143
Neutral
·
Score: 0.0

Guideline #78
Not Applicable
·
Score: 0.0

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Violated High
·
Score: -15.8

Guideline #74
Violated High
·
Score: -7.9

Guideline #158
Violated High
·
Score: -19.7

Guideline #162
Adhered High
·
Score: 19.7

Guideline #102
Violated High
·
Score: -11.8

Mobile Filtering & Sorting:
9 guidelines
·
Score: 37.4

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Adhered High
·
Score: 27.6

Guideline #221
Violated High
·
Score: -27.6

Guideline #215
Violated Low
·
Score: -9.9

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Adhered High
·
Score: 19.7

Guideline #232
Adhered High
·
Score: 19.7

Guideline #219
Violated Low
·
Score: -7.9

Guideline #213
Violated High
·
Score: -15.8

Guideline #142
Adhered High
·
Score: 11.8

Mobile Product Page Layouts:
6 guidelines
·
Score: -17.7

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Violated Low
·
Score: -11.8

Guideline #169
Violated Low
·
Score: -7.9

Guideline #77
Violated High
·
Score: -11.8

Guideline #109
Adhered High
·
Score: 31.5

Guideline #110
Adhered Low
·
Score: 13.8

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Violated High
·
Score: -15.8

Guideline #114
Violated High
·
Score: -7.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Adhered Low
·
Score: 13.8

Guideline #163
Adhered High
·
Score: 23.6

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: 86.7

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered Low
·
Score: 9.9

Guideline #140
Adhered High
·
Score: 11.8

Guideline #104
Adhered High
·
Score: 31.5

Guideline #103
Not Applicable
·
Score: 0.0

Guideline #107
Not Applicable
·
Score: 0.0

Guideline #106
Not Applicable
·
Score: 0.0

Guideline #127
Adhered High
·
Score: 19.7

Guideline #179
Adhered High
·
Score: 27.6

Guideline #180
Violated Low
·
Score: -13.8

Guideline #185
Not Applicable
·
Score: 0.0

Mobile Checkout Information:
15 guidelines
·
Score: 31.5

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Adhered High
·
Score: 27.6

Guideline #168
Adhered Low
·
Score: 11.8

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Violated High
·
Score: -23.6

Guideline #150
Not Applicable
·
Score: 0.0

Guideline #205
Adhered Low
·
Score: 9.9

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Adhered High
·
Score: 19.7

Guideline #192
Violated High
·
Score: -7.9

Guideline #196
Violated High
·
Score: -7.9

Guideline #182
Violated High
·
Score: -11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Neutral
·
Score: 0.0

Guideline #191
Adhered Low
·
Score: 5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 128.1

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Adhered High
·
Score: 27.6

Guideline #190
Adhered High
·
Score: 23.6

Guideline #121
Adhered High
·
Score: 19.7

Guideline #183
Adhered High
·
Score: 27.6

Guideline #189
Adhered High
·
Score: 19.7

Guideline #128
Violated High
·
Score: -15.8

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Adhered High
·
Score: 7.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated High
·
Score: -31.5

Guideline #156
Violated High
·
Score: -31.5

Guideline #160
Adhered Low
·
Score: 13.8

Guideline #157
Neutral
·
Score: 0.0

Guideline #145
Issue Resolved
·
Score: 23.6

Guideline #171
Adhered High
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Not Applicable
·
Score: 0.0

Touch Keyboards:
5 guidelines
·
Score: 27.6

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Adhered High
·
Score: 23.6

Guideline #65
Violated Low
·
Score: -11.8

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Violated High
·
Score: -7.9

Guideline #66
Adhered High
·
Score: 7.9

Mobile Validation Errors:
7 guidelines
·
Score: 3.9

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Best Buy and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Adhered High
·
Score: 27.6

Guideline #224
Violated Low
·
Score: -15.8

Guideline #226
Violated Low
·
Score: -11.8

Guideline #225
Adhered High
·
Score: 19.7

Guideline #223
Violated High
·
Score: -15.8

Guideline #227
Not Applicable
·
Score: 0.0

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Best Buy’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Best Buy’s Desktop E-Commerce Design

35 pages of Best Buy’s e-commerce site, marked up with 379 best practice examples