Find out how the new Lloyds Bank advert was filmed — involving The Devil's Horsemen, a cameraman riding a horse

“This latest chapter in our campaign shows the Lloyds black horse at its iconic best: powerful, dependable and there for every generation and community,” said Mat Goff, joint chief executive of adam&eveDDB.

Catherine Kehoe, managing director of group brands and marketing at Lloyds Bank, added: “In recent years our advertising has told the story of how Lloyds Bank has been by the side of families, businesses and communities in Britain for over 250 years.

“We continue on this journey, being by the side of our customers today, serving diverse generations, from young to old, parents and grandparents.”

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