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10 Things to Know About Economic Development

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Place Branding Marketing Intensive

This is an in-house two-day intensive training course that teaches effective place brand marketing strategies to economic development professionals who want greater impact from their community development and foreign direct investment campaigns.

Whether you are new to economic development or a seasoned professional the Place Branding Marketing Intensive will challenge you to deliver at your highest level. It’s is designed to turn your place branding and place marketing campaigns into programs that fuel prosperity for community development.

If your goal is to attract talent for workforce development, increase foreign direct investment, or tourism marketing, the Place Branding Marketing Intensive will give you the process and tools needed to develop, design, and implement an effective economic development campaign.

“Kadie helps people innovate and become more excellent at what they do. Two days with Kadie and her Place Branding – Marketing Intensive program provided the processes and tools that have enabled our municipal partners to advance local economic development in a measurable meaningful way.”

Pascal Lavoie, Municipal Partners for Economic Development Asia

Hone Your Strengths

Our training builds upon your local strengths so you can create something genuine and sustainable. Hosted in your community with up to 12 participants, our two-day Place Branding Marketing Intensive covers:

The five most valuable research and data sources for developing place brand campaigns.

Three steps to analyzing data that save time and maximize insight in strategic planning.

Six clear stages to define a brand identity that connects with your audience to attract foreign direct investment, tourism, and workforce development.

Three must-have elements in your brand identity that support economic development.

Eight types of place marketing campaigns and how to decide which is best for you and your goals.

Proven strategies in designing and delivering place marketing campaigns for foreign direct investment, tourism marketing, and workforce development

“Municipal local economic development is an emerging priority for Ukrainian cities. Kadie showed us how to overcome challenges and plan for prosperity. Her Place Branding Marketing Intensive has given us the tools to plan and promote our city, and attract investment. We have begun implementing the program and already we are able to connect with international investors. More importantly we are able to create pride and hope in our citizens.”

Natasha Chernyshova, Head of International Development – City of Dnipropetrovsk.

Valuable Resources

Since we believe capacity building is the best way to ensure sustainability and longevity of any economic development objective, we leave you with a workbook of resources to support your work so everything you need is at your fingertips.

Place Branding Marketing Intensive Training Resources include:

Done for you Research Guide

Brand Identity Development and Launch Worksheets

Campaign Content Development Checklist

Place Marketing Planning Cheat Sheets

Done for you Campaign Management Templates

Done for you list of Online Marketing Tools and Platforms

“Kadie brings enthusiasm and an interesting combination of tools to help us learn the foundations of economic development and marketing. Our member cities were grateful for the insight she shared, and are actively implementing it in their communities to support local economic growth.”

Ngo Thi Tam, Association of Cities of Vietnam

By teaching you the process, this Intensive provides knowledge and insight applicable to your future campaigns and outreach programs. And our Training Resources can be adapted to serve your evolving economic development goals.

I have taught this process to over 45 cities from 12 countries. Small towns with 7,500 residents to cities with over 1million people, have been able to apply this process to within their communities to effect sustainable change.

Optimum Learning Environment

In order to really work through each of the Training Resources, the Place Branding Marketing Intensive is limited to 12 people. Your department is likely much smaller than 12 – it may only be you! Many of our Intensive clients bring together colleagues from complimentary departments and institutions to co-host the workshop.

Extra Support and Mentorship

Each Place Branding Marketing Intensive is followed up with three exclusive 90minute skype calls with me, Kadie Ward Founder of Build Strong Cities.

Here we’ll discuss:

Analyzing your data to define your brand identity

Strategic Planning and Content Creation

Campaign Execution

These calls give you the opportunity to share your experience, ask questions about your process and best-practices, and gain further insight on what and how to implement.

“The expert knowledge we gained during Kadie’s Intensive and ongoing mentorship gave my team the tools to conduct necessary research to develop our community brand, and plan our local outreach strategy. We have since launched a new city brand, which changed the perception of our city. This has helped us grow civic pride and market to international investors.”

Andrii Nahornyi, Director of Kryvyi Rih City Development Institute

The Place Branding Marketing Intensive will turn your place branding and place marketing campaigns into programs that fuel prosperity for your community development. Clear and creative campaigns will support your local economic development goals to attract foreign direct investment, support workforce development, and tourism marketing. The end result being a sustainable economy and a legacy of prosperity for future generations.

Contact us about booking our Place Branding Marketing Intensive, a two-day workshop for 12 people including:

The 5 most valuable research and data sources for place brand campaigns

Three steps to analyzing data that save time and maximize insight in strategic planning

Six clear stages to define a brand identity that connects with your audience to attract foreign direct investment, tourism, and workforce development

Three must-have elements in your brand identity to support economic development

Eight types of place marketing campaigns and how to decide which is best for you and your goals

Proven strategies in designing and delivering place marketing campaigns for foreign direct investment, tourism marketing, and workforce development

With Training Resources:

Done for you Research Guide

Brand Identity Development and Launch Worksheets

Campaign Content Development Checklist

Place Marketing Planning Cheat Sheets

Done for you Campaign Management Templates

Done for you list of Online Marketing Tools and Platforms

And three 90 minute calls covering:

Analyzing your research data to define brand identity

Strategic Planning and Content Creation

Campaign Execution

If you are ready to deliver at your highest level and increase your economic development marketing outreach, we’re here to support you.

About Kadie

In 2012 I created BSC to empower communities, local governments and economic developers alike to effect sustainable growth. My award-winning multi-media campaigns and community development programs prove that traditional rules to economic development were meant to be broken.