Fashion For All Kinds: An Interactive Lookbook

Fashion For All Kinds: An Interactive Lookbook

STYLEPIT

& UncleGrey, STYLEPIT, B-Reel

Online contemporary fashion retailer STYLEPIT wanted to attract
fashionistas to its European site and build a brand as strong as the ones
it sells. To do so, it created a unique and interactive snapshot showcasing
its range of products. Users could pan the ultra-long lookbook in slow
motion, click on any of the clothing pieces and purchase or share them on
social media.

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The Story

Online contemporary fashion retailer STYLEPIT wanted to attract fashionistas to its
European site and build a brand as strong as the ones it sells. To do so, it
created a unique and interactive snapshot showcasing its range of products. Users
could pan the ultra-long lookbook in slow motion, click on any of the clothing
pieces and purchase or share them on social media.

The snapshot was captured using a high-speed Phantom Flex camera, shooting 1,000
frames per second and traveling along the full length of the set at 50 mph on
specially designed tracks. The site UI was created to be as minimalistic and
intuitive as possible so that users could easily navigate through the different
items for sale.

The Technology

Video

Video

The Results

After the launch of the campaign, STYLEPIT experienced a revenue growth of 42% and
delivered more than 1,300 new transactions per day. The project also significantly
increased engagement, raising the average time spent on the site to five minutes
and 31 seconds, during which users were browsing, playing and buying.