Webinar: The 20-Minute PPC Work Week - 9/12/13

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how!

In this webinar, WordStream's Search Strategy Team Managers Tim Warner and Sam Boyd will show you:

- 5 guidelines for achieving success in Google AdWords
- How to make an impact on your PPC campaigns in less than half an hour per week!
- Some common problems we see in PPC accounts -- you'll be shocked!

After watching this webinar, you'll understand how to develop a consistent, effective plan of action for PPC.

Transcript

2.
Today’s Agenda
2
• Shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and
the 20-Minute PPC Work Week

4.
Bonus Offer for Attendees
4
We will have a random drawing after the
webinar for the chance to win a signed copy
of Perry Marshall’s new book, “80/20 Sales &
Marketing: The Definitive Guide to Working
Less & Making More”
“Perry Marshall is the #1 author and world’s
most-quoted consultant on Google
Advertising. He has helped over 100,000
advertisers save literally billions of dollars in
AdWords stupidity tax.”
- Entrepreneur Magazine

6.
Who Is WordStream!?
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• Search Marketing software company founded in 2007
located in Boston, MA
• #184 fastest growing private company in the US
• Winner of best Customer Engagement Driver Award
from MITX in 2012
• Leading provider of PPC Advisor (PPC Management
Platform) and the award winning free AdWords
Performance Grader
• WordStream’s PPC tools make campaigns more
organized and profitable

7.
Let’s learn a little about you….
CONFIDENTIAL – DO NOT DISTRIBUTE 7

10.
PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
CONFIDENTIAL – DO NOT DISTRIBUTE 10
Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same

11.
PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
CONFIDENTIAL – DO NOT DISTRIBUTE 11
Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…

19.
CONFIDENTIAL – DO NOT DISTRIBUTE 19
50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
1 in 4 accounts have
zero negative keywords.
Low Quality Scores
wreak havoc on
campaign performance

20.
CONFIDENTIAL – DO NOT DISTRIBUTE 20
The Average AdWords Account for
Small & Medium Businesses.

21.
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At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
5 Things that we know to be true
about achieving AdWords Success

22.
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But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…

23.
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A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…