Market Research: It’s more than a feeling.

Market research is about getting to the heart of people and keeping up with success. It’s following the clues of consumer trends to discover the best ways to meet customer expectations. The trends are never stagnant. And so the efforts need to be constant.

More than Medians and Modes

Good research tells a story. It lets us see into the narrative, so that brand stakeholders can make business-changing decisions. When we combine quantitative, qualitative and real-time experiential research stemming from your product, service, business or brand, insight into decision making becomes more clear and less ubiquitous.

QUANTITATIVE RESEARCH

We create and manage surveys to gather quantitative data that gives us insight into customer opinion and perception. We also do secondary industry research and competitive analyses. These efforts help us discover issues with brand perception as well as opportunities to solve problems with branding and marketing initiatives.

QUALITATIVE RESEARCH

We’re looking to unearth what motivates people. To do this, we hold executive workshops, focus groups, interviews and other qualitative research methods to get first-hand insight about your brand. We can learn a lot from quantitative research, but, when it’s coupled with primary research, we can get to the heart of the matter more quickly and accurately.

TESTING & MEASUREMENT

Research should always lead to well-planned and beautifully-executed campaigns. But we don’t have a one-and-done mindset when it comes to research. We incorporate usability testing and measurement to validate original assumptions and to make micro-adjustments to campaigns. This way we fine-tune targeting and capitalize on real-life, real-time insight.

Let’s find out more about your market.

From Silicon Valley to Silicon Slopes, EKR is the agency for brand starts, pivots and turns. We establish market share and accelerate growth for brands that are finding their first voice, that need to make a course correction, or that require a wholesale turnaround.