Moves past text-only format

By Maura McGowan on Jun. 6, 2013 - 12:47 PM EDT

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday.
Until now, the ads that allow businesses to display their websites…

Based on study by Digitas and Curalate

By Tim Peterson on Apr. 30, 2013 - 12:48 AM EDT

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.
Seventy percent…

Marketing a product as utilitarian as a tire has never been easy

By Robert Klara on Dec. 15, 2011 - 7:55 AM EST

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their latest breakthroughs to the buying public. This tactic works great—until the specs get too…