3rd European Summit on Measurement 2011

Wednesday 8 June
The Learning Lab Day10.00 - 18.00Workshops
AMEC's Summit in Spain in 2010 energised communications throughout the world with the adoption of the Barcelona Measurement Principles, a new guidance framework for the research and measurement of communications programmes. We are underlining the importance of this industry initiative by basing a number of pro-active workshops led by international specialists in the Learning Lab Day on each of the Barcelona Measurement Principles.

To help with your choice of workshops, simply
scroll to the bottom of this page for information on the content and
speakers biographies for each workshop.

Presidential election 2011: The economies of attention of the first full-scale digital campaign in Portuguese electoral history
Jorge Portugal, Advisor on Innovation for the President of the Portuguese RepublicDownload Jorge Portugal biography.doc

The 2010 Summit established the Barcelona Principles, a new, defined framework for communications research and measurement. In Lisbon we push the boundaries as part of a leadership bid to finally embed programme research and measurement at the heart of every PR programme.

David Rockland presents results of reseach amongst communications
professionals on the action steps they want the industry to take to
create a Measurement Agenda for the Communications Industry by 2020

Part 2: How do we get PR professionals to take measurement more seriously?

14.35

Public Relations Society of America: represented by Ben Levine

14.40

ICCO: represented by Richard Houghton, President, ICCO

14.45

Institute for Public Relations Commission on Measurement and Evaluation: represented by Professor Donald K. Wright

14.50

AMEC: represented by Mike Daniels, Chairman

14.55

Council of PR Firms: represented by Tim Marklein

15.00

Questions to the panel taken by David Rockland

15.20

Networking Refreshment Break and Exhibition

15.45

Part 3: What's missing to put measurement on the map - what the client thinks?

Programme updates
To receive programme updates email summit@amecorg.com
Speaker Confirmation & Changes
Please note that speakers are sometimes prevented from attending. Although we do endeavour to find suitable replacements of a similar calibre, we cannot guarantee any specific case studies, speakers or sessions. Updates will be regularly posted on the website.