VIVA: Best Buy Canada Does Beauty

Burnaby, April 7, 2014 – Best Buy Canada announced the launch of its new online lifestyle brand VIVA from Best Buy on bestbuy.ca. VIVA from Best Buy features products in Personal Care, Health and Wellness, Baby and Naturals including top brands Disney, Cover Girl, Burt’s Bees and many more.

“We created VIVA from Best Buy in response to feedback from our growing online customer base that was looking for product selection in key lifestyle categories,” said Aliya Reynolds, Director of Marketing Best Buy Canada. “As part of our evolving online strategy, VIVA aims to offer customers both an engaging and interactive online experience that includes product reviews and our own online community with a wide assortment of the top brands and products they are looking for.”

VIVA from Best Buy is distinct from the core BestBuy.ca website to reflect the definitive features, focus and tone of the VIVA brand for new and existing customers. Throughout the site, customers can easily navigate between categories to browse for their favourite products, check out blog posts and product reviews from industry experts and participate in the community forum VIVA Chatter.