HomeFriends of Glass launches its new communication campaign: “Look Beyond the Label”

Friends of Glass launches its new communication campaign: “Look Beyond the Label”

13Jun2014

It’s easy to forget that there’s more to your food than ingredients. At Friends of Glass, our goal is to encourage people to think more about - not just what’s in their food – but what’s outside it as well.

People love food. Increasingly, food taste, sustainability and nutrition are things people consider carefully when doing their shopping. But how often do people stop to consider what’s on the outside of their food as well? Packaging plays a crucial role in the taste, sustainability and nutrition of food and beverages – but is often ignored completely.

That’s why we at Friend of Glass, have begun the Look Beyond the Label campaign. We believe that people should put just as much care and consideration into their food packaging as they do their food.

When it comes to packaging material, glass is the only 100% natural choice. Unlike other packaging materials which leach harmful chemicals into your food, glass is inert, meaning nothing goes into your food that you wouldn’t want there. Glass ensures that the flavours and the nutrients you put into glass containers remain exactly the same. Glass is also the only packaging material that can be recycled an infinite amount of times without losing quality or purity.