IDEATION LAB​Case Study

IDEATION LAB FOR COMMERCIAL INNOVATION

BUSINESS CHALLENGEA food manufacturer partnered with Illumination to craft a process for developing Commercial Innovation Ideas. The team piloted a mini-version of the process on one brand over 2.5 days leading multi-functional colleagues through the process.

METHODOLOGY3-phased Ideation Lab process

Two-day activity-based online Bullet Board

Insight and Ideation session with client pre-work

Overnight Idea Screener with results for the last day of the session

RESULTSThe team developed nearly 200 ideas. 15 ideas were prioritized and placed in an overnight idea screener. The results from the screener scored ideas in a top tier, mid-tier, bottom-tier format. The mid and bottom-tier were optimized on the last day of the session.