Native Instruments launches THE FUTURE OF DJING video series

Native Instruments has announced THE FUTURE OF DJING, a new video series featuring acclaimed international artists and how new technologies found on TRAKTOR products inspires creativity. Throughout the summer of 2014, THE FUTURE OF DJING series will highlight the artist, and how technological innovation plays a role in their performance.

The first video features house icon Marc Kinchen aka MK, who’s musical career has given rise to some of dance music’s most iconic tunes. In this video, Marc talks about how technology has always inspired his DJing and fuels his concept of the ideal live DJ performance – creating a track from start to finish live while DJing. MK also shares his vision where a future generation of talented DJ/producers will be setting the new standards of DJ culture without ever touching vinyl or playing an instrument.

Shot on location in Glasgow, Scotland on Record Store Day, the video shows Native Instruments spending the day around town with Marc as he talks about the evolution of the DJ/producer, makes an in-store appearance, and performs at the Lovelife Festival held at The Arches club. Marc is seen using the KONTROL X1’s multi-purpose touch strip to control effects, loop, and beat-jumping.

The FUTURE OF DJING video series aims to kick-start discussions with artists, labels, and the media about the future of DJing. As an added bonus, Native Instruments is giving away five of the TRAKTOR KONTROL X1 controllers signed by Marc in the video. To win, people must leave a comment on the video’s Facebook post. Five winners will be selected at random.