Branding isn’t just for cows or products. It’s also applied to people, especially celebrities. In our world of branding and refreshing dusty or dull brands, we often talk of the “Purple Cow” brand, a term coined by Seth Gorin and the name of his NY Times bestselling marketing book. When one drives past fields of […]

For a few months, we’ve been teasing out some news and we are so excited to finally share TWO big announcements with you…. First up – FIG has officially opened a new office in Denver at The Source. Yep – that’s right! Our new Denver location, surrounded by artisan food retailers and restaurants, is a […]

This post was written by FIG’s owner and Chief Fresh Officer, Sylvia R. Tawse. Sylvia and her husband Lyle Davis own and operate Pastures of Plenty, a 35-acre organic vegetable, herb and cut flower farm in Boulder County, CO, complete with a thriving CSA and true farm-to-table catering. As both a farmer and a PR […]

How did you get your start in PR? I earned my bachelor’s from University of Colorado Boulder in English Lit and had no clue what to do next. I’ve always loved writing and literary analysis, and I wanted to build these passions into my career. I’ve also dabbled in graphic design for the past decade […]

With more than 70,000 attendees annually, Natural Products Expo West is the largest natural products tradeshow in the world. In many ways it feels more akin to a music festival than an industry event. In the triangle of buildings where the show is held, people crowd every spare surface, laptops (and often drinks) in hand. […]

FIG hosted University of Northern Colorado student, Austin Pond, as part of the Public Relations Society of America’s Shadow Day. We’re thrilled to have Austin as a guest blogger this week to talk about his experience. My PRSA Shadow Day started at 9:30 in Denver. I drove from my sister’s house in Wash Park to […]

How did you get your start in PR? I went to school for Speech Communication/Media Studies and decided I wanted to do PR. I then enrolled in the Journalism school as a second major, concentrating in PR. My first “real” PR experience was interning for a local sport/entertainment arena in the area. The internship focused […]

I love food. I have a fairly adventurous palate and try to be open to new culinary experiences. But like many Americans, my relationship to food is complicated and has undergone many permutations. I grew up in a strict vegetarian/skewing towards vegan household that perceived food as both curse and cure. Diet could either nurture […]

While roaming the streets of Sloane Square in London after a week at sea, my dad urged us to pop into a small, chic looking space that “has been doing organic since it was cool,” according to him. That space, which encompassed two floors in a compact footprint, ended up being an outpost of Daylesford. […]

How did you get your start in PR? As a journalism major at Colorado State University, I wasn’t quite sure what direction I wanted to take until I took a few PR classes and was hooked. PR combined my love of writing and storytelling with my natural traits of both creativity and organization unlike any […]