Search Engine Optimization Services

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process to improve the volume/quality of internet traffic on to a website through search engines using natural/organic search techniques. SEO allows a website to get more visitors compared to previous situation. The search results list created using SEO techniques eventually improves the standing of the website as per various types of targeted searches, including image search, local search, and industry-specific vertical search engines.

SEO gives a website enhanced presence as per use of prevalent internet marketing techniques’, depending on what people search for. SEO allows proper optimization of a website manipulating its content as well as HTML codes as per their relevance to specific keywords. SEO also helps to remove indexing barriers. As effective SEO sometimes requires change in HTML source code of a website, SEO can also be incorporated into website development and designing techniques. Making a website "search engine friendly" also needs the optimization in website designs, menus, content management systems and shopping carts.

Search Engine Marketing (SEM) also known as internet marketing helps clients to increase their visibility on the internet. SEM services include website submission in all leading search engines, directories, product specific directories, country specific search engines, pay per click programs as well as trade leads.

SEM gives a company opportunity to expand its presence online, by creating a prominent presence in the initial search conducted without violating the different aspects related to search engines. As with the trend in internet marketing and online advertising, the criteria for SEM keeps changing constantly. So its very important to upgrade the SEM marketing portability of a website, so as to go remain with the flow of changing algorithms.

BIS helps its client's to gain search engine ranking as per optimized search based on the keyword terms required by the client. Other techniques used include creating maximum submissions for a website in search engines, generate trade leads, Pay Per Click (PPC) marketing, as well as keyword search familiarity