Packaging that Works

Welcome to "Packaging that Works", where we focus on packaging that works for consumers, by providing easy to use convenience. Today we’re looking at the shifting trends in the retail candy market.
All the research shows consumers prefer easy to open and resealable packages, which makes on the go snacking easier, while retaining freshness and containing the contents.
First, we’ll look at....

A package that works for consumers is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and quality of the package. According to a study from Mintel, 80% of consumers say that reducing packaging waste is just as important as reducing food waste. Today we’ll experience two different package styles for flour tortillas. One is a pressure sensitive tape reseal and the other is a zipper reseal. And as you’ll see, one of them uses 33% less square inches to package the product.

Packages that work for consumers are packages that provide a lot of different things like easy to open, resealable, convenience, product containment, and preserves the food longer.
Today we will experience individually filled and packaged wine glasses. These products provide convenience where it’s needed; pool side or on a boat.

“A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the quality of the package. All the research shows consumer prefer resealable packages.
Today we’ll experience the package that has won the 2017 Silver Award for Innovation from the Flexible Packaging Association

“A package that works" for consumers, is a package that is easy to use, and provides convenience. Consumers judge the value of a product by both the product quality and the qualities of the package.
Today we’ll experience the package that has won the 2017 Highest Achievement Award from the Flexible Packaging Association.

In a recent survey conducted by the US Contract Packaging Association, 8 in 10 consumers think re-sealable packaging is important, in a large part because they associate re-sealable with the ability to retain freshness of the product.