AMD Dirt Showdown Challenge

Project Type: Social Media Campaign

Getting Dirty Never Looked So Good

AMD recently tasked Social Media 180 with developing an engaging Facebook application to support their gaming community. We suggested a Facebook application that would incentivize fans to signup via email and share for a chance to WIN numerous products. The results spoke for themselves. Over 45,000 fans signed up for a chance to WIN.

The premise of the campaign was to keep it simple. The easier it is for a fan to enter a Facebook promotion, the more signups you will receive. After signing up, we automatically forced the share feature to pop-out for fans to share to their wall. This generated a 77% conversion rate of entries to shares in just two months and over 25,000 new fans!