Twitter got a virus today. I’m updating what I know technically in my Network World post on the subject. The gist apparently is that somebody found a way to hack Twitter pages by hacking the URLs in one’s Twitter settings,and created the hacked @GadgetBoyHah profile. Then he got lots of clicks on it via the usual tactic of following lots of people who, upon notification, checked him out. I was infected too.

The implications for Twitter’s security are not good. The best way to disable or remove this malware is, as I write this, not yet clear, but I hope to get clarity and update the post linked above accordingly.

1. Clearly, in Google’s mission to “organize all the world’s information,” there are several web areas it isn’t yet doing well in, and one of those is microblogs. What’s more, much as in the case of YouTube, it’s hard to see how Google would do that organizing any time soon unless it owned or otherwise was in bed with the leading platform for that kind of content — i.e., Twitter.

2. The YouTube example is apt in another way as well — it’s not clear where the monetization would come from. Google famously doesn’t make much advertising revenue from YouTube. And Twitter is even worse as an advertising platform; sticking ads into the tweetstream would quickly drive users elsewhere, and any other advertising scheme would likely fail because of the broad variety of interfaces — such as various mobile phones — Twitterers use to get at the service.

3. I’ve been suggesting all along that Twitter needs radical user experience enhancements.But when has Google ever made made user experience enhancements to a service? Its core search engine always looks pretty much the same. Ditto GMail. Ditto Blogger. Ditto YouTube.

A mammoth project is also under way to rewrite the whole of the newspaper’s archive, stretching back to 1821, in the form of tweets. Major stories already completed include “1832 Reform Act gives voting rights to one in five adult males yay!!!”; “OMG Hitler invades Poland, allies declare war see tinyurl.com/b5x6e for more”; and “JFK assassin8d @ Dallas, def. heard second gunshot from grassy knoll WTF?”

TechCrunch pointed out a Twitter jobs page. The specific job TechCrunch mentioned* isn’t up there any more, but at the moment I write this, 18 others are (copied below). That’s considerable growth, given that the same page says Twitter has fewer than 30 current employees. Note the emphasis on search and the mention of Japan.

*Care and feeding of celebrity tweeters. Celebrity tweeting is actually a subject I’ve written and even been interviewed about several times.

Plinky — a tool to help people come up with things to microblog when they don’t actually have anything to say — has launched. I’ve posted an anti-Plinky rant in response. The gist — but with plenty of links so that you actually know what I’m talking about — is:

[Plinky] is like throwing a cocktail party, getting the conversation going, then encouraging your guests to run out in the street with megaphones spreading their drunken chatter. Except in this case what people are drunk on is not actual booze, but rather the promise of “social media marketing” and “building your personal brand.”

*In retrospect that was a silly comment, made soon after midnight while humans were generally either partying or asleep. But it’s the set-up for the rest of this post.

Sheer self-indulgence aside — “Happy Birthday To Me!!” — I see something blogworthy in that. Indeed, it reflects the emergence over the past 6 months or so of one particular Twitter community. Takeaways include: Read more

Steven Hodson ranted on Mashable that Twitter is not a micro-blogging tool. His case was, in essence, “Blogs are thoughtful and Twitter isn’t, so the two aren’t comparable.” I disagree. Hodson was over-glorifying blogging, while trivializing the broad variety of Twitter use cases.* Consider, if you please, the following list of use cases that are met both by Twitter and by conventional blogging:

Reporting on your life. By the way, I had a great first week in Grand Cayman, but now it’s raining heavily, which is a big part of the reason why I’m blogging. Broadband is slow and my laptop is old, so being online is a bit frustrating, so I’m cutting a few corners in thoroughness.

*More precisely, Hodson was underrating the use cases for a version of Twitter that actually works, but I’ll try to refrain from posting at length again about that problem until I’ve looked into the changes at recent Twitter acquisition Summize. That said, I think it will take Twitter quite a while, if it ever does, to recover from the terrible loss of momentum due to its lack of scalability. Certainly my usage has dropped to near zero since the disastrous period in which they disabled the Replies search.