[3/13] Preview: Saustex + Cosmica official SXSW showcase

The Cosmica + Saustex official South by Southwest (SXSW) showcase returns on Thursday night, Mar. 13. This year the showcase is taking place at Rainey Street hotspot, Javelina Bar. One of the most interesting live music showcases during SXSW, the two brands come together to give attendees a sample of the world’s best Latin Alternative while accompanied by some of the world’s best cowpunk-inspired sounds. Only in Texas can that happen without people shaking their heads.

Cosmica, a boutique entertainment management and record releasing company based in Los Angeles, will be presenting the showcases’ three Latin Alternative bands. Mexico City-based blues-rock duo The Copper Gamins open the showcase at 8 p.m. Tucson-based Pachanga alumni Sergio Mendoza Y La Orkesta bring their “Mambo Mexicano” flavor at 10 p.m. Austin’s own Como Las Movies close the party at 1 a.m.

Saustex, the San Antonio-based label that is home to bands like Piñata Protest and Hickoids, will present San Antonio-based rockabilly-fusion band The Hares at 11 p.m. Berlin’s polka-punkeros A Pony Named Olga will perform at midnight. The San Antonio-based TexMex powerpop band, The Krayloas, perform at 9 p.m.

Javelina Bar is located at 69 Rainey Street. Music starts at 8 p.m. 21+ welcome. Visit the official Facebook event page here. Showcase is open to SXSW wristband and badge holders. Single admissions for those wanting to attend without SXSW badges or wristbands will be available at the door. Price TBD. Priority given to wristband and badge holders. Early arrival is suggested as the event is expected to reach capacity.

Ian is a product of Round Rock High School and St. Edward’s University in Austin, Texas. He is an alumnus of the National Hispanic Institute and learned to dance at a young age with the Round Rock Ballet FolklÃ³rico. Ian also serves as the Editor-in-Chief for Austin Vida’s sister site, Red River Noise.

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Austin Vida’s history

Originally, Austin Vida was formed as a promotional company in January 2007 by Brian Stubbs to help bring live Latin music to Austin and create cultural awareness that seemed non-existent in the Live Music Capital of the World. In 2008, Stubbs sought out professional opportunities in another city. Not wanting the Vida brand to die, he passed along ownership rights to a young and motivated group of local Latinos, led by Ian Morales.

The new Austin Vida online magazine launched in January 2009 with the goal of catering to young American-born Latinos, while still being accessible to people of all cultures and ages. The online, English-language publication covers the local Latino music scene as well as touring Latin music acts playing in Austin. Other coverage includes movies, entertainment, the arts and community news. Austin Vida is the lifestyle and entertainment magazine for Latinos in Central Texas.