A Kellogg’s spokesperson said: “For more than a decade, Kellogg has been committed to reducing the sugar and salt in our cereals while providing positive nutrition and great taste.

“In the UK alone, we will have removed more than 2,000 tonnes of sugar in our cereals by the end of next year.

“As a trusted provider of high-quality foods that contribute to the health of our consumers, we continue to be committed to offering choice through a diverse range of foods, and by educating consumers about nutrition and a balanced diet.”

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