Visibility Graph

View your website's visibility on search engines and visually compare it to your competitors in this colorful graph that also provides options for display of Google Algorithm Changes, Events, and Notes. Visibility is based on the position of ranking keywords and average search volume.

The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however, the default settings will show the average of all keywords across all search engines being tracked in the campaign.

Visibility Score is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign.

Keywords can score up to 500 in our system, but we only calculate Visibility Score for keywords in Top 30, meaning that if a keyword is ranked in position 31 or 499 it will be assigned a Visibility Score of 0. This is based on research of average user behavior indicating that approximately 75% of users never scroll beyond the 1st page of search results. Therefore, Visibility value for a keyword is based on the rank position, i.e., a keyword that ranks #1 will have a higher value than a keyword that is ranked #4.

The total of the campaign keywords' visibility scores (including those that score 0) results in the campaign's daily Visibility Score. The higher the daily score, the better the site's visibility. The idea is to improve from the baseline Visibility Score over time with the goal of improving click-thru and site traffic.

Visibility View Options

Competitive Visibility Share
In this example, the Visibility Share % option is enabled, producing a summary above the graph that details the percentage share of the campaign website compared to tracked competitor domains.

Color Your Graph
The above image displays the default color scheme for the Insight Graph, you may choose from 35+ color palettes to match the theme of your marketing dashboards.

How to select a color palette
In Report Options, expand the Widget Settings and click the current palette. That launches the color option list, click the color palette you want and then click the Apply Changes button at the bottom of the sidebar.

This is an example of the visibility and rank graph displayed in the Rank > Dashboard.

The Rank is specific to the selected keyword and search engine. The Visibility Score takes into account all tracked keywords for a particular campaign for the selected search engine and, therefore, differs from the Rank as it is not specific to a keyword, but rather an average score of visibility for the website.

Visibility Score added to a ranking graph improves the ability to see how the entire campaign is performing in comparison to fluctuations for a specific keyword.

Custom Graphs

You can also add the Visibility metric to an Insight Graph and create a custom graph with blended metrics, refer to the Insight Graph section below the options for this graph.

Widget Settings:

Select a color palette if you want to change the design to match a particular color scheme

Keyword Tags:

Select the Keyword Tags you want to be reflected in the graph

Websites:

Select the domains / URLs that you want to be reflected in the graph

Search Engines

Select the Search Engine data you want to be reflected in the graph

Click the Apply Changes button

Visibility Insight Graph

Using the Insight Graph it is possible to create a Visibility Graph with associated performance metrics, here are a few examples:

Visibility Score, Search Console Impressions and Clicks

Site Visibility Multiple Search Engine Comparison
If you're tracking rank in multiple countries for an e-commerce site, for example, the Insight Graph has an enterprise feature that allows for cross-campaign metrics to be added. In this example we've compared the search engine visibility in the UK and US on Bing organic, and Google organic and mobile.

Visibility Metrics Options

Visibility is based on the position of ranking keywords and average search volume. The Visibility Score takes into account all tracked keywords for a website, but can be adjusted to exclude certain keywords or search engines by using filters, however, the default settings will show the average of all keywords across all search engines being tracked for a website.

Metric Name

Enter the name that you want displayed as the legend label

Domain

Select from the list of domains being tracked for the campaign

Search Engine

Select All or one specific Search Engine

Keyword Tags

Click in the Select Filters field and select the keyword tags you want to filter rank data for in the graph

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Visibility Graph

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report

PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Visibility Graph.

Date

Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:

days

weeks

months

years

In the ending on the field select one of the following options:

first day

last day

or a specific day of the month

or a specific day of the week (when weekly reports are selected)

In the of field select one of the following options:

this

last

In the next field select one of the following options:

week

month

The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:

last day of last month

1st of this month

last day of last week

If the report is scheduled to be sent every Monday, then the following example would be invalid:

Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).

If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:

last day of this month (because it's only the 1st day of the month the report is being sent)

Display

Custom Report Title (optional): Displays across the top of the report section.

General
Display the Google Algorithm Update indicator (displays on graph as a red bar and can be moused-over for details) by moving the slider to the right.

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.