Digital Marketing Case Study

Zeba Home

Opportunity: Redefining their social image after a companywide operational overhaul. The idea was to create a premium brand perception that doesn’t warrant a discount. Apart from a dedicated end customer base, Zeba historically has been one of the preferred interior designers (for draping solutions) for many reputed hospitality driven business houses in India. Thus a reintroduction was long due and much awaited.

Challenges: Repositioning of the brand Zeba to the affluent Middle and High Income Households in Mumbai with strong pressure on margins from ecommerce players. Zeba being a Brick and Mortar establishment remains a tightly knitted family run organisation with strict quality controls and customised solutions that demand time and patience from the end user, a virtue in today’s fast paced India.

Actions: With a keen eye for design and a well defined target market, Social media served as the perfect place to begin identifying their actual audience base and learning their preferences, likes and dislikes. A detailed competitor analysis and secondary market research was conducted to ensure enough sales triggers were created to attract interior designers, architects and end-users alike.

Results: A 50% increase in Social interactions was recorded by the second month of the association itself. A 30% increase in brand conversation was also witnessed in the same period (comments, shares etc).

HomeCreed Wardrobes Online

Opportunity: Homecreed is a dynamic ecommerce marketplace for quality wardrobes in India. With the online marketplace growing at 30% CAGR per annum, Homecreed has the potential to reach new heights with the proper publicity campaigns coupled with quality product proposition.

Actions: Armed with a concise “Go to Market” plan and full-fledged secondary market research, Homecreed was enabled through a series of Digital PR and Social Media tactics, ably supported by a robust Search Engine marketing plan encouraging users to test & adapt to their “Design your Wardrobe Online” tool for a more personalised experience. To further increase traction, Homecreed is being gradually mentored to become a complete Wardrobe solutions provider; from refurbishing, exchange programs and much more.

Results: Launched the complete Digital marketing campaign in 20 days flat, comprising of On-page and Off-Page SEO, Social Profiling, conceptualisation and implementation of Search Engine Marketing, 200% and 250% increase in social interaction (Likes, Followers and views) and website traffic respectively. Creation of over 100 backlinks through social bookmarking and much more.

Thane Municipal Corporation

Opportunity: With years of experience managing local administrative bodies, we work closely with the PR team at TMC to comprehend, complement and fine-tune their overall digital presence. Some recent campaigns were to support their bid for the “Smart City” initiative by encouraging public participation & their ambitious Tree Plantation Drive in the years 2015 and 2016.

Actions: A detailed presentation in a classroom environment was conducted to educate the top brass and explain shortcomings and amendments to their existing setup, site and social platforms. Create quality content and engagement opportunities online including running contests, digital invites, social posts and emailer campaigns in the regional language.

Results: 30% increase in actual public participation on ground, 20% spike in Social Likes & Followers.

Ruby Hall Clinic Wanowrie

Opportunity: A well known name in the Health & Wellness Industry in Pune aiming to augment the visibility of their new State-of-the-art boutique Hospital. The aim was to publicise, create Word-of-mouth & improve upon footfalls.

Challenges: Located on the outskirts of Pune in a sparsely populated area with limited scope for local advertising. Lack of appreciation for technologically advanced procedures in the masses. Lack of awareness about Social causes supported by Ruby Hall.

Actions: A fresh Social and Digital PR campaign on Facebook, Twitter, YouTube and Digital Newswire agencies targeted at the educated middle to high income individuals and families was initiated with clear messaging about Ruby Hall being at the forefront of Technological innovation and Philanthropy. Creating an emotional connect online to compliment their BTL measures on ground became essential with very favourable outcomes. Also, post a detailed analysis of customer engagement, an effective Lead Generation campaign was launched via Search Engines capturing the essence of their key surgical procedures and their USP’s

Results: The campaign recorded an average spike of 150% in Social Likes, Followers and Views from a purely regional audience with a staggering 15000 page views on Facebook in Q1 itself. Their website recorded an unprecedented growth of 500% in monthly traffic through a combination of Digital PR, SEO and SEM measures.