Social Media: Metrics and Measurement

I recently read Prof. Serena Carpenter’s informative article on tracking social media. It seems to be an area many public relations practitioners are specializing in these days, and a sound supplement to traditional campaigns.

The article pointed out the value of first identifying one’s goals for social media in terms of whether it is reach, reputation or engagement. By reputation, I’m assuming this can include reputation restoration as well. In addition, Carpenter went on to say, it is important to craft very specific objectives in terms of social media efforts. She gave concrete examples of possible goals such as to get more social media mentions of your blog, find sources, increase readership, build reputation, find new story angles, and so forth. Carpener also suggested being aware of your online presence by Googling your company name and capturing screenshots of your web presence. She recommended the following resources:

You can capture multiple sections of your results. You can also use Super Screenshot! or PDFmyurl to capture entire page. You will capture the results again when you hand in the social media assignment.

Like this:

Related

About ONealMediaO’Neal Media Group
In a crowded PR field, do you want to be treated by your publicist as the only client?
O’Neal Media Group can deliver value and enhance your market recognition, increase your visibility, and meet your public relations goals and most important of all- get you results by:
• Focusing enthusiastically on your needs and delivering 110% because we take pride in our profession
• Walking many extra miles to assist you achieve your goals through strategic planning and creation of a comprehensive communications plan.
• Representing you and your company in the utmost professional manner
• Using the best technology in the industry to create press kits, relational contact management, and fast press kit updates when breaking news hits.
• Tailored services based on your organization’s needs that translates into a stronger message being portrayed through PR
• Consistency and trust whereby when new opportunities come up in the media that will benefit you , we will keep you appraised by e-mail, or phone.
• Assurance that we make every effort to completely understand your market since we schedule a 60 minute “Great Start” brainstorming session via phone, or face to face.