Beet.TV: Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped

Apr 30, 2020

If the coronavirus pandemic was killing businesses, nobody told the big tech platforms.

In Q1 results posted this week, Facebook reported returning “stability” in advertising revenue after an initial steep March decline, whilst Alphabet reported a March slowdown but nevertheless a 10% growth in ad revenue year-on-year.

For 4C CMO Aaron Goldman, what’s worrisome is that brands may not be equipped. In this video interview with Beet.TV, Goldman says the big platforms may soon be the only game in town.

Now’s the time where you need transparency, you need to have control, you need to know how each dollar that you’re spending is moving into market, and you need to have the ability to take data and insights from one platform and on into the next.