Bugatti

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Transcript of Bugatti

ProductPriceExclusivityMarketed for affluent clienteleApplication required/ background check Screened to ensure that you're the ideal consumer to encompass Bugatti's paradigmPromotionTV, magazines, internet, auto shows and media iconsPortray an image of high end performance and statusMedia focused on extremely high income customers & their interests

Bugatti is something that in the end is a car, OK, but it’s a car that is a lifestyle. Bugatti is a part of your sensitivity, of your feeling"PlaceSWOT AnalysisStrengthsMission "Bugatti has always been the epitome of exclusivity, luxury, elegance, style, extraordinary design, and a great passion for automobiles."ReferencesDistribution Centers:

Dealerships United States of America, Europe, and Asia.

Order off their site Automobiles Ettore Bugatti was officially founded in 1909 in the then German city of Molsheim, in France. In the 1990s, an Italian entrepreneur revived it as a builder of limited production exclusive sports cars. Today, the name is owned by German automobile manufacturing group Volkswagen.HistoryInventory 2005-2015 : none (450)Location:Château Saint JeanDorlisheim67120 MolsheimFranceDesire to achieve exclusivity based on unique visions, strong legacy of legendary sports cars and high-precision engineering in development.Bugatti’s brand is improving the concept of exclusivity through the concept of "Bugatti’s lifestyle" - offering a new brand experienceValuesVisionBugatti wants to keep being associated with something not easily affordable and mystic. A luxury that not all consumers will be able to have, even if they have the resources toLegacyLuxuryExtraordinary DesignExclusivityElegancePassionIndividualityIndependent CharacterWeaknessesOpportunitiesThreats- Strong Brand Image- "Le Patron" Concept

Super Grand Sport VitasseGrand SportSuper Sport Veyron 16.4 Competition at a glanceTarget Market- Males- Ages between 35-60- High Level of Income- College Education- Professional Career- Prince insensitivity- Eccentric PreferencesBugatti is at the top tier of world-class roadsters with a gripping 1k HP with its competitors far in reach