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>> I'm Donald Trump and I approve this message.>> With his chances fading, Donald Trump finally leaping into the presidential ad wars Friday.>> In Hillary Clinton's America, the system stays rigged against Americans.>> Unveiling his first TV spots in swing states less than 90 days before the general election, hoping they can help close a wide gap opened up by Hillary Clinton.

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>> Your ideas do not represent us.>> She's been pounding Trump on the airwaves in battleground states all summer, spending over $50 million painting his as crude, rude and unfit to lead. In contrast, since winning the nomination, Trump until now shelling out zero on TV, hoping his free wheeling rallies would generate enough free media to make up for it.

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Polls showing that hasn't worked. Reporter John Whiteside says the ads are part of a larger move to fix an often chaotic campaign, as a media savvy new team takes the reins.>> This is part of the campaign sort of re-branding. In the last couple days, they've had an overhaul at the top,.

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They're looking to drive a consistent, perhaps more optimistic message, without reining in Trump's personality too much. But these ads in these states will give them a chance to directly appeal to voters without any outside interference.>> Change that makes America safe again.>> Trump's ads heading into living rooms in Ohio, Florida, Pennsylvania, North Carolina, and Virginia, states that will most likely decide the election, and where Trump has struggled to make any real headway.