The Week in Digital

Happy New Year (too late to say it?) and welcome to the first 2019 edition of The Week in Digital. The week, both online and offline, has been dominated by the annual Consumer Electronics Show (CES) in Las Vegas.

HEADLINES

With connected cars becoming the next frontier for entertainment, companies are exploring virtual- and mixed-reality games that respond to the slight movements in a vehicle. Audi startup Holoride showcased a VR experience made in partnership with Disney, in which the content moves with the car to reduce motion sickness. Honda developed a suite of apps, including mixed-reality games, that also moved with the vehicle. Along the same lines, Audi turned a sedan into a 4D movie ride that translates the action in the film being watched into movements in the car.

And in non-CES news, tennis superstar Serena Williams will lead a year-long marketing campaign for social networking app Bumble. The campaign, with a message of women’s empowerment, will debut during the Super Bowl on 3rd February.