With Newland nearing the end of a particularly successful 2017, Weides has jumped on board of a fast moving train. But the mobile computer and barcode scanning expert is well-equipped to deal with the high demands of the market. Nearly two decades of sales management experience and expertise enable him to hop between carriages at speed.

“I’m delighted to welcome Sebastian to the Newland EMEA team,” said CEO Peter H. Sliedrecht. “Our Mobile Computer and CIT product groups have grown explosively since launching our Android-based product range 2 years ago. Sebastian’s appointment will help us build on our forward momentum and enable Newland EMEA to sustain this rapid growth within Europe, the Middle East and Africa.”

Prior to joining Newland, Weides achieved significant growth in revenue and market share for AISCI Ident GmbH in Germany. At AISCI, he was the Office Manager of the Rheinland Westfalen Branch office. In his new position, he will help Newland’s sales teams and their customers manage and position the fast growing Mobile Computer and CIT range. With a key driver being realizing the full revenue potential of the products and, in turn, winning more deals.

“I am excited to be a Newlander, not only because of the strength of the brand, but also because of the great potential of their Mobile Computer and CIT products. I look forward to supporting my new colleagues and sharing my experience to make Newland one of the leading companies in these product categories,” said Weides of his new position.

Welcome aboard, Sebastian!

About Newland EMEA

Newland EMEA is an world-class producer of handheld scanners, stationary scanners, mobile computers, OEM scan engines, tablets and micro kiosks. They are a full subsidiary of Fujian Newland Computer Co., Ltd, as well as a top 500 IT high-tech and top 100 software enterprise in China. This is a major financial IT service provider in the mainland China market and is listed on Shenzhen Stock Exchange (Ticker Code: 000997). They have a market cap over 4 billion US dollar and more than 5.000 employees worldwide.

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