Apple is anticipated to shut down iTunes, one of the very first digital entertainment stores, after running it with varying degrees of freedom over the
past eighteen years.

Apple
has removed all the photographs,
posts and videos from the iTunes’ Instagram and Facebook pages, churning
speculations that suggest that the days of Apple’s music
streaming service are now numbered.
News emerged over the past few days that Apple is getting ready to shut off iTunes, once believed to be the most prestigious entertainment
store that would finally
take digital media consumption to the masses.

Apple has merged its iTunes accounts with the Apple TV counterparts on
Facebook and Instagram, The Verge reported
citing MacRumors. With 1.35 million followers, iTunes’ Twitter account still
exists however has not
tweeted any post since May 23. Earlier in April, media reports suggested that the iPhone-maker
was planning to break
iTunes up in favor of separate apps for Music, Podcasts and television with the next version of macOS, The
Verge added.

The music app is anticipated to
have the identical functionalities
as iTunes. Apple emptied the
Facebook and Instagram pages of iTunes just a day before
it kicked off its
four-day long World Wide Developers Conference on Monday in San Jose, California.