VSL supported Defaqto in creating awareness for the new functionality of their Defaqto Engage software tool and in generating client registrations for webinar training sessions on the new functionality.

When VSL met with Martin Collinson at Safari Books he explained that finding good quality databases for the level of decision makers in the industries they target is just about impossible in the UK and Europe.

Working in partnership with AI’s marketing team, VSL profiled the relevant target customers. VSL used a number of online and social media contact resources to research contacts and cross referenced these to ensure they were current.