Taiwan Trade Center, New Yorkis one of the five US branch offices of Taiwan External Trade Development Council (TAITRA). Founded in 1970 to help promote foreign trade, TAITRA is the foremost non-profit trade promotion organization in Taiwan, which boasts a well-coordinated trade promotion and information network of over 1,200 trained specialists stationed throughout its Taipei headquarters, four local branch offices and over 60 overseas branch offices worldwide. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets.