Sequoia, IVP Put $15M into Sugar

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San Francisco-based Sugar Inc., which owns a hugely popular network of women-oriented websites including PopSugar, ShopStyle, PopSugarCity, and Fashionologie, announced today it has collected $15 million in growth-stage financing from Sequoia Capital and Institutional Venture Partners. The funding brings Sugar’s total venture pot to $46 million. “Brian and Lisa Sugar [the company’s founders] are entertaining a new generation of women,” Sequoia general partner Michael Moritz said in a statement. “They do so around the clock and on hundreds of millions of mobile and web devices. But Sugar Inc. is still at the beginning of what is possible.”

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast