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Optimizing Conversion Paths

Most websites convert only a fraction of visitors into customers. According to Clickz, the average online conversion rate is around 2.3%, with the highest at approximately 9% (only a few websites go over the 10%-15% mark). In this article we focus on conversion rate optimization techniques and touch on the following topics: demographics, psychographics, unique selling proposition, performance gaps, website redesign, persuasion architecture, testing and conversion paths.Continue reading →