Remember Magnetix, those magnetic toys that were the subject of a series of major recalls, culminating in a $1.1 million fine against manufacturer Mega Brands for not disclosing the deadly risk that those tiny magnets posed to children? The family-run Canadian company is trying to make a comeback, positioning a new series of Halo-themed toys against Lego’s popular Star Wars products. At a recent toy fair, the company even brought along an actor dressed up as Halo hero Master Chief to hawk their wares (no, we didn’t get to peek under his helmet).

Toy Company Fined $1.1 Million For Not Reporting Deadly Toy Mega Brands, the company that made Magnetix building sets, has agreed to pay a $1.1 million civil penalty to settle claims that the company failed to give the government timely information about the dangers of the magnets in the building sets.[Consumer Reports]