Geo-Targeting

Location-based engagement increases consumer interactivity

Implications - With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics.

Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics.
With the digital... [More]

A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology... [More]