Today, NTT Docomo’s 2013 “Summer Collection” new product press conference took place at Bellesalle Shiodome in Tokyo and they revealed 11 models of new smart phones, 1 tablet and 2 new colors of their 2 existing mobile phones.

During today’s press conference, CEO Kaoru Kato emphasized several times that Sony’s “XPERIA A SO-04E” and Samsung’s “GALAXY S4 SC-04E” are the top two devices of the 2013 Summer Collection. Docomo has set a “Special Price” for these 2 models based on users who get 2 year contracts. If you apply to both “Hajimete Smaho Wari (first smartphone discount)” and “Arigatou 10-nen Sumaho Wari (discount for those who has have more than 10 years contract with Docomo)”, an extra 20,000 yen will be discounted, and regarding “XPERIA A SO-04E”, the price will become about 5,000 yen.

I will highlight both the “XPERIA A SO-04E” and “GALAXY S4 SC-04E” in posts to follow.

The number of NTT Docomo smartphone users increased from 10 million users in 2011 up to 18.7 million users in 2012. At today’s press conference, there was no announcement for new mobile phone models (they call their mobile phone “iMode keitai”) giving us the clear impression that the company is focusing primarily on smartphones. To support that, in exchange of new iMode keitai models, they introduced 2 models of smart phones featuring “Docomo Simple UI” that keeps iMode keitai’s usability and allows smartphone “beginners” to make full use of it. They are MEDIAS N-06R and ELUGA P P-03E.

Other features of Docomo’s 2013 Summer New Smart phones and Tablet:
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1) All models have a battery bigger than 2,000mAh that can run the device more than 45 hours.
- 5 of 10 new smart phone models have a battery bigger than 2,500mAh.
- “ARROWS NX F-06E” has a 3,020mAh battery that is the biggest among smartphones. The battery life is more than 60 hours.