WHY BE TALLER?

The reality of the dating world is that people make snap judgments based on how you look. It sucks, but it’s true — first impressions matter.

The story of SBJ started two years ago in a crowded San Francisco bar, when our founder and his (also Jewish) friends realized they were shorter than all the other guys... and the girls in heels. They realized that the bar scene heavily relies on visual cues, and in the dating world, height was a major asset. According to research, the majority of women prefer to date guys who are of equal height or taller. In a dating culture where most women also increase their height with high heels, it can be harder for us shorter gents to make a great first impression. (Read More)