NFL Gamepass Europe

www.thedrum.com The NFL’s video subscription service Game Pass has relaunched in Europe in an unconventional joint venture between Bruin Sports Capital, its sports broadcast entity Deltatre and ad network WPP. To bridge these entities a new company called OverTier has been formed to deliver what it perceives to be the future of sports TV.

digiday.com American football has gone from hosting one live game in London to four over the last decade. But now, the NFL is trying to grow its streaming service that charges people £139.99 ($183) a year for access to more than 300 games on demand a season.

variety.com FuboTV is bringing more gridiron action to its internet TV subscribers: The over-the-top startup announced a deal with NFL Media to offer the NFL Network and NFL RedZone channels on its service, in time for the kickoff of the 2017–18 season.

www.broadbandtvnews.com The new service offers a selection of Spanish pay-TV channels, TV series and on demand movies. It’s priced at €10 a month with marketing materials that suggest the service leans more towards the Now TV model than that of the satellite service Sky runs in the UK, Germany and Italy.

AR/VR/AI/Immersive

www.sportspromedia.com IBM has announced the launch of Watson Media, a new artificial intelligence (AI) solution which is now being used by the United States Tennis Association (USTA) to create automatic video highlights from the US Open tennis tournament.

Sport Marketing, Sponsorship and Rights

www.olympic.org Under the “Olympic Channel” brand, the partnership begins with a daily eight-hour programming block on beIN Sports’ free-to-air channel featuring an exclusive preview show providing viewers with a glimpse of some of the exciting stories they can expect.

www.sportbusiness.com The International Olympic Committee’s Olympic Channel has signed partnerships with three more international federations through agreements with the governing bodies of handball, roller sports and skateboarding, and boules sport.

www.insideworldfootball.com September 4 — Facebook is coming of age as a serious marketing and broadcast option for football’s rights holders. Speaking at the Soccerex Global Convention that opened in Manchester today Jerry Newman, Facebook’s Sport Partnership Lead for EMEA, told clubs and leagues, “don’t procrastinate. Get out there.”