What is Laramie Main Street?

Laramie Main Street Alliance serves as the voice for Downtown Laramie. We assist the businesses, residents and consumers who believe the heart of our great community lies in a vibrant downtown.

We are part of the Wyoming Main Street program under the Wyoming Business Council and are guided by the principles of the National Main Street Program. Our organization meets its goals by following the Main Street four point approach which includes design, organization, economic restructuring and promotion.

We are a high energy, passionate group of volunteers working with a fearless executive director striving to make a difference in our community.

We'd love for you to join us! Our board meetings are the first Monday of each month from 4:30 to 6 PM at the Main Street office.

Mission Statement

Laramie Main Street Alliance strives to preserve historic Downtown Laramie while enhancing its economic and social vitality.

The Main Street Approach

"Main Street" is a nationwide approach that works to revitalize historic downtowns. The National Trust for Historic Preservation created the holistic, preservation based economic development model in 1977 in reaction to economic decline and threats to traditional architecture in core commercial districts. Laramie was selected as a Main Street community in January 2005 and became fully accredited in June of that year.

The Four-Point Approach to downtown revitalization includes: a Promotion Committee that is charged with enhancing the image and prospects of the downtown’s unique social, economic, and cultural character through special events and marketing campaigns.

An Organization Committee serves as Main Street’s Human Resources arm, bringing resources, both people and funds, into the program.

The Design Committee works to make visual improvements to downtown through good design compatible with historic features.

The Economic Restructuring Committee (in Laramie, this is our Downtown Development Authority) helps existing businesses expand, recruits new ones into the district and revitalizes underutilized properties.

Branding Statement

We are Laramie, Wyoming:

We are a railroad town. It was here, in 1860’s, the Transcontinental Railroad put us on the map. Nearly overnight we grew from a tent town to a city of over 2,000. Today, the Union Pacific is our link to the world and we watch the trains that pass through our downtown with the awe of knowing the role we play in connecting this great nation.

We are a western town.

We are proud of our Cowboy culture where we do what has to be done, we live each day with courage, and we always finish what we start. We look to our surroundings with the respect and wonder that inspired the first settlers: our clear blue skies, our snow capped mountains, and the sweeping plains that surround us.

We are a progressive town.

It was here that Louisa Ann Swain became the first woman to cast a legal vote in the United States decades before it became a right throughout the country. It is here that people from all cultures and backgrounds still gather to learn, to explore, and to work.

We are a college town.

We are home to Wyoming’s institutions of higher learning where the young people of the Equality State and places from across the country and the world gather to learn. We are Poke Pride and the welcoming host to the UW family that returns here each year to celebrate the teams in brown and gold.

We are all of these things and more.

We are a vibrant downtown where sophisticated shops and restaurants mesh comfortably with relaxed places and down home dives. We are an authentic place with deep appreciation of our past and the role we play to this day. We are Laramie, Wyoming: Spirit of the Bold West.

Laramie Main Street Alliance is a part of the State of Wyoming's Wyoming Main Street program under the Wyoming Business Council. Guided by the principles of the National Main Street Program, our organization meets its goals by following the Main Street four point approach which includes design, organization, economic restructuring and promotion.