All posts tagged Marketing

Poster designed for the International Day of Peace on its 30th anniversary.

How would you design a memorable logo for Holocaust remembrance or multinational peacekeeping? That job falls to Matias Delfino, an Argentina-born resident of Queens who works in the graphic-design unit at the United Nations.

In a WSJ profile Monday, the designer talks about the inherent difficulties of trying to convey a single message to the world without stumbling into cross-cultural misunderstandings or inadvertently causing offense. After the jump, he discusses his approach to five of the 150 branding campaigns he has developed while working at the U.N. Read More »