One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of the factors most easily overlooked. So to make sure it’s not overlooked in my free, 12 month Social Media Webinars 2011 series,...

Getting the corporate culture clear helps make a social business strategy viable Conversations about social media in business often start with questions about tools. “Should we have a Facebook page?” “Should we be on Twitter?” “Should we have a blog and if so how do...