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Join us at the Analytics Academy and learn valuable analysis skills for your business and marketing.

A weekend spent learning is always time well spent. If you have some extra time and want to get better with Google Analaytics and digital marketing / analysis, our open online classes at the Analytics Academy are always available to take on-demand. Follow this link and get started improving your analysis skills today: http://goo.gl/nLCvZD

As the below infographic shows, demand for talented professionals is only going to increase. Ensuring your skills are sharp is the best step you can take. ﻿

Running a bit late again this week, so apologies! What's been going on over the past few days? Well, think we can ignore all the Google+ / Streams / Photos news from earlier in the week and focus on other things. Managing AdWords is now easier if you prefer mobile over desktop. The remaining articles in the roundup are all focused on some of the more technical areas of local SEO, with the final one being an amazing resource of material from last month's joint +Local University and +Moz event. Enjoy!

Local centroids are now users, not locationsLocation has obviously always been an important point for local SEO. Centroids are basically a "central point of relevance" and understanding this can really help with any local campaign. With the Pigeon update Google is looking to shift the centroid away from actual business locations and towards the individual searcher. This piece gives an excellent and detailed description of what this means and what you should be doing.Read more:☞ http://smrtl.cl/1wLzZs9 via Miriam Ellis

Embedded Google Maps now showing review starsPutting a Google Map of your location somewhere on your site, usually your contact page, sends a great signal back to Google about your location. There are correct ways to do it, and not so correct ways. If you get it right then it looks like any reviews you have will also show in that embed window. Examples here http://smrtl.cl/1x07i57 and here http://smrtl.cl/1x07lhb.Read more:☞ http://smrtl.cl/1wLA2Eg via +david oremland

LocalUp - an explosion of local SEO knowledgeRidiculous amount of high quality local SEO knowledge in this one single link which gives access to 12 downloadable presentations from some of the industry's leaders. Covers topics like Pigeon, keyword research, local content, reviews, mobile and a whole lot more. Take your time, there's a ton of good stuff in there.Read more:☞ http://smrtl.cl/1x08nd3

Bonus - Boston restaurant takes on a couple of YelpersWill just leave the link here http://smrtl.cl/1x07uBq and let you enjoy the read. So good to see a business not backing down from this kind of thing.

If you would like to be notified when I post each new local roundup (every Friday morning) please leave a comment below on this post saying notify please and I’ll add you to my circle.

"Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports."﻿

The golden triangle heat tracking results that were first shown in how people viewed Google search results back in 2005 have changed - people view Google's search results differently now, because those results have changed, having become richer than they were.﻿

Google used to be criticized for providing little more than "10 blue links" in its search results that sent searchers to other sites. More recently, it's getting lots of flack from companies and antitrust officials in Europe for the opposite--providing direct answers that make it less likely searchers will click [...]

I have ordered twice from Sinks-Taps - once for a dishwasher and the second for some kitchen taps. The quality of the products were superb and the customer service was outstanding. Coupled with the keen prices they always have on their website this is a service I would highly recommend to others.

Visited on the 26th August. Absolutely brilliant day with wife & 3 children.
Nothing was over priced (which is always the problem when we have visited other attractions). Q Buster tickets were well managed and again well priced.
Food was great, zoo was great. Lots of choice of rides for all ages.
Was actually nice to come away surprised at just how good the day was. Highly recommended.

I have ordered flowers from Flowers By Suzanne on several occasions, and in each occasion I have been delighted by the quality of service they provide.
In an era where great customer service seems to be a distant memory, it is refreshing to go into a retail store and get 100% of the attention of the individual that is serving you.
The quality of the flowers are unmatched, and seem to last much longer than any other flowers that may have been purchased elsewhere.
I would wholeheartedly recommend Flowers By Suzanne to anyone wanting a simple bunch of flowers, a full wedding flower service or a regular corporate flower order.

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I have ordered flowers from Flowers By Suzanne on several occasions, and in each occasion I have been delighted by the quality of service they provide.
In an era where great customer service seems to be a distant memory, it is refreshing to go into a retail store and get 100% of the attention of the individual that is serving you.
The quality of the flowers are unmatched, and seem to last much longer than any other flowers that may have been purchased elsewhere.
I would wholeheartedly recommend Flowers By Suzanne to anyone wanting a simple bunch of flowers, a full wedding flower service or a regular corporate flower order.

After an abysmal start to life Welton Spice now appears to have sorted out the terrible service problems that beset their launch. Having decided to give them another go we were happy to find the food was much better and the service was excellent. Would happily recommend to others in the village