Theo

What began as a memo...on an order form of all places...has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘Theo loves you’. To this very day the motto connects everything Theo does, every decision, every collection.

It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of Theo (an anagram of Hoet). Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first Theo glasses were born. They were groundbreaking.

Theo makes glasses that are different in a "Wow, where did you get those?" way. They are tasteful, functional, different, but not goofy. Theo, like Anne et Valentin, make the shapes, color combinations and designs that others follow, several years later.

Today, more than 20 years later, Theo is sold in 1,400 stores across 50 countries... and Theo loves them all!