Sponsored Comic Book Heroes

We’re suckers for art projects involving pop-culture icons, so this collection of comic book images by Roberto Vergati Santos caught our attention when it started spreading across the internet recently.

Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.

It’s really not too far-fetched a concept, when you consider heroes like Pepsiman and The Guardians Project. The Photoshop work here is outstanding, so we wanted to feature some of our favorites. Be sure to check out the entire collection of Sponsored Heroes at Roberto’s gallery on Behance :