The cracked wheat market is segmented on the basis of nature, end-use, and distribution channel. On the basis of the nature, the cracked wheat market is segmented into organic and conventional. On the basis of end-use, the market is segmented into household, food industry, and feed. On the basis of distribution channel, the market is segmented into direct and indirect channel. The indirect channel is segmented in to store-based retailing and online retails.

The report offers a comprehensive evaluation of the cracked wheat market. It estimates the qualitative insights, and predicts some verifiable projections about market. The projections featured in the report are based upon proven research methodologies and assumptions. The report has been compiled through extensive primary research and secondary research (which includes analysis of trade journals, reputable paid sources, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry's value chain.

Wheat is the one of important and most consumed grain globally. The cracked wheat is one of the wheat product made by refining the raw wheat grains and then crushed to the medium to fine granulation for faster cooking. These contains high protein, fibers, irons, and calcium. These are excellent sources of the nutrition, fiber, and low-fat diet. It has major application in the bakery products such as bread, grain pilafs, and pancakes.

Global Cracked Wheat Market: Drivers and Restraints

Cracked wheat provides a nutrition to the foodstuffs such as baked products, meatloaf, salad, and soups. It also helps in prevention of the breast cancer and lowers the risks of the cardiovascular diseases by minimizing the risk of collection of cholesterol as well as helps to maintain blood pressure. In addition, cracked wheat offers numerous health benefits such as maintaining body weight and helps in treatment of the type 2 diabetes disease by eliminating the symptoms. The rising awareness about these health benefits are boosting adoption of the cracked wheat which in turn is driving growth of the global cracked wheat market. Furthermore, these are extensively used in the bakery as they enhance flavor and texture of these products.

The factors such as growing demand for the nutritional food, innovative processing technology, and expanding food industry are driving growth of the cracked wheat market. Cracked wheat has extensively used the stir-fries food as a substitute of the rice. Rising health consciousness has boosted demand for these stir-fries food, which is driving growth of the global cracked wheat market. However, availability of alternative products, and unfavorable climate condition for producing wheat are the some of the factors crimping growth of the cracked wheat market.

On the basis of geography, the cracked wheat market is segmented into North America, Latin America, Eastern Europe, Western Europe, Japan, Asia-Pacific excluding Japan, and the Middle East & Africa. Of these, Asia-Pacific excluding Japan is expected to account for the leading share in the global markets followed by Europe. This growth is attributable to the high usage of cracked wheat as a main cooking ingredient and expanding food industry. Rise in awareness among consumer about the health benefits associated with consumption of the cracked wheat in the region such as Japan and Europe is bolstering growth of the market. Moreover, the market in North America is projected to have the substantial growth in the global cracked wheat market owing to growing demand for the nutritional product couple with increasing number of health conscious people in the region.