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Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services.

Celltick, a global leader in home screen marketing have shared a wealth of behavioral data for their latest report entitled, “Global trends in Android use 2015.” Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.

Recall, LizardTech has recently conducted extensive research on the challenges that are faced by users of raster and LiDAR data. After conducting research and surveys, the company has published a detailed white paper and made it available to the community. Additionally, LizardTech has also started a series of articles touching on the topic – these articles will be rolled out over the coming weeks on their official blog.

This guide was written to help organizations leave the past behind and join today’s mobile revolution. Here are five compelling reasons for operations managers to modernize their field data collection workﬂows, free their field workers from the shackles of proprietary GPS handhelds and tap into the massive benefits of modern technology.

Some rosy year-end news as the research shows some progress in the employment arena… More Than 830,000 Jobs Added Since March 2010. Intuit Inc. today issued its monthlySmall Business Employment and Revenue Indexes. Here are topline results from each of the reports:

Small Business Employment Index

U.S. small businesses added 30,000 new jobs in November, an increase of 0.15 percent, making for more than 830,000 jobs added since March 2010.

Small business employees saw a 0.3 percent increase in monthly compensation, with average monthly pay reaching $2,775, up $9 from October.

Hourly employees worked an average of 109.5 hours in November, up 18 minutes, or 0.3 percent, from October’s revised figure.

Socrata (www.socrata.com) has announced the launch of the Socrata 2014 Open Data Benchmark Reportdesigned to measure and report public-sector use of open data in the United States. The report reveals that an increasing number of public-sector organizations have embraced open data as a way to boost visibility into government decision-making and performance.

“This benchmark study clearly and dramatically confirms what we’ve been seeing during the past few years – open data adoption and usage is exploding in governments all over the world,” says Kevin Merritt, Founder and CEO of Socrata. “Open data has gone mainstream. It’s a viral movement that’s now unstoppable. And, as the lifeblood of connected global networks, it’s improving the lives of people on just about every continent.”