Identify optimal ad frequency

By monitoring which sequence, frequency, and media types resonate the most with individual customer segments, you are able to gain a better understanding of the roles of specific channels within your sales funnel.

Not all tactics produce the same number of conversions. Our Advanced Analytics platform shows you precisely how many impressions need to be served across tactics, such as retargeting or prospecting, to maximize efficiency and total conversions.

Validate marketing budgets

Use analytics to gain a newfound understanding of how each marketing channel is performing. Gain the confidence to cut out channels not driving sales and provide strategic guidance to clients on what is. Get ready to efficiently track and measure the effects of macro factors such as messaging, pricing, channels and promotions on sales.

Market Pulse

At dataxu, we strongly believe that decisions about where to invest media dollars, and what to invest them in, should be driven by data, not guesswork or historical spend. We believe in “test & learn” methodology.

Benchmark marketing plans

In order for a client to improve, they need to know how they are performing right now. Market Pulse helps marketing professionals understand how media channels are performing within an existing media plan. Understand which messages, promotions and regions drive new sales and which help customer retention.

One of dataxu’s customers discovered the following using Market Pulse:

1.

Which channels are the primary drivers of current sales?

DISPLAY

SOCIAL

2.

Which channels can deliver incremental sales?

MOBILE

TV

3.

Which channels primarily maintain brand awareness?

PRINT

RADIO

Stop over-investing budget

Market Pulse delivers clarity around which channels, regions and messages are driving sales, incremental sales and brand awareness, but also reveals which channels are at capacity, under capacity, or oversaturated.

Use Market Pulse to make budgets go further by cutting budget from channels where additional spend fails to drive sales and reinvesting it where it has a positive impact on business goals.

REDUCE oversaturated channel budgets

INCREASE under capacity channel budgets

MAINTAIN at capacity channel budgets

Optimize the mix for maximum revenue

ClearSight™ is able to reveal the right level of investment by channel and message to maximize future sales. Use the Market Pulse solution to test multiple investment possibilities and compare them with sales outcomes to identify the combination of media investments that will drive maximum lift for your client.

Our ClearSight™ software enables marketing professionals, for the first time in history, to scientifically understand marketing’s effectiveness.

Use a scientific approach to testing budget combinations to reveal the causal effect of each media channel on sales.