Real estate agents are bringing their properties to life with live-action internet videos.

As a producer of real estate property videos we are often asked by our agents and home owners “how can I make my property video stand out?” This is a great question!

Firstly, keep in mind the goal of a real estate video is to create an emotional connection between the potential buyer and the property. In a real estate video focusing on the property’s best features and playing up the home’s lifestyle is key. Your VSI videographer will do his magic behind the lens but you can have an impact too. There are several items, we call them props, that can have a significant effect on making your property stand out and creating that essential emotional connection.

In this post we will focus on four props that will help make your property video pop!

It’s proven that fresh flowers improve your mood and produce feelings of well being. This is how we want viewers to feel when they see your property video. Purchase fresh flowers for the key rooms in the home (kitchen, living room, master bedroom and master bathroom). You can coordinate the color of the flowers with the color of the room, or you can pick a contrasting color to really make the flowers stand out. Place the blooms in a prominent area of the room to have a dramatic effect.

Simply put, candles are romantic. They sooth, calm, and captivate us. They also look amazing when captured on film. Showing movement is the whole point of producing a live-action video. The movement of flickering flames on a dining room table candelabra, or tea lights surrounding a warm bath are sure to lure buyers to your property.

Four great things about using candles or the fireplace:

(1) Capturing movement for the camera. (2) Highlighting the ambiance of the property. (3) Demonstrating the lifestyle buyers will lead when purchase the property. (4) Showcasing a selling feature of the home, whether its the fireplace itself, beautiful tile work around the bathtub, or granite counter-tops.

While we are talking about pulling the matches out, lets also address fireplaces. Having a fire going, even in the summer, will do wonders for your property video. If you’d rather not have a raging fire in July, you can also light varying heights of cylindrical candles and place them in the fireplace.

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#3 FRUITS & VEGGIES:

Nothing is as synonymous with home than food. Images of food conjure up emotions of comfort, relaxation, and joy coupled with thoughts of family and celebrations. They don’t call it ‘comfort food’ and ‘home cooking’ for no reason. Strategically placed bowls of fruit or colorful vegetables have the same calming and ‘at home’ effect as fresh flowers. On video shoots we use fruit and vegetables to add color throughout the home, soften hard surfaces, or add drama or whimsy.

In addition to fruits and vegetables consider other food items such as hor dourves, breads, pastries, salad and herbs.

A photo of Tiffany, from the VSI team, in action. She’ll be placing these props throughout this beautiful Tuxedo Road home before filming starts. Imagine this photograph without the props. Pretty bland right?

This is a French-style kitchen, so inspired by French decadence, we went all out. You’ll see a little bit of everything in this photo.

Fruits and vegetables can be used when showcasing the kitchen, keeping room, or dining room, but they don’t always have to.

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#4 BEVERAGES:

Beverages send a welcoming message when seen on film. They relay a message of “come in and enjoy some hospitality.” Remember, you want viewers of your video to be drawn in, so using beverages as props adds to the lifestyle of the property.

All of the images in this blog post were enhanced using four props: Flowers, Candles, Food, and Beverages. These items help create an emotional connection to the property and will certainly make your real estate video stand out.

Virtual Studio Innovations is on YouTube. Here is the link to our YouTube channel where you will see what we do on a daily basis and you’ll see first hand how these four props can make a video pop!

3 Comments on “4 Props that Pop: Video Prop List”

Have you ever thought about including a little bit more than just your articles?
I mean, what you say is valuable and all.
Nevertheless imagine if you added some great pictures or video clips to give your posts more, “pop”!
Your content is excellent but with images and video clips, this
website could certainly be one of the greatest in its field.
Excellent blog!

Thank you for your response to our blog. This blog is used as a supplimental website to our main site http://www.theVSIgroup.com. We work with a lot of real estate agents producing videos and taking photos for them (youtube.com search Virtual Studio Innovations). This blog is primarily a tool for our real estate clients. Thank you again for your suggestions. In the future we most likely will include video samples.