NEW ORLEANS -- Jack and Jackie Harbaugh regaled the Super Bowl media Wednesday with story after story about their sons, who'll be dueling coaches Sunday when Jim's 49ers take on John's Baltimore Ravens.

The Harbaugh parents sat in leather chairs and their 45-minute session could have doubled as a talk show or fireside chat (if only there was a fireplace nearby).

Their opening line was an obvious choice: "Who's got it better than us? Nooooo-body!!!" That's not only been the family's catchphrase but it's been the 49ers' postgame victory shout in Jim Harbaugh's two seasons as coach.

The family storyline goes deeper than the brothers' matchup. Jack Harbaugh made sure to apprise reporters of one more angle: Jim Harbaugh's son Jay works on the Ravens' coaching staff with video and weight-room tasks.

"You've got a father-son component Sunday as well," Jack Harbaugh said about Jay, who just finished serving as an undergrad assistant at Oregon State.

Aside from touching family anecdotes, Jack Harbaugh shared some insight into the 49ers' 2011 drafting of quarterback Colin Kaepernick. Reflecting back to that 2011 draft, the elder Harbaugh was concerned that the 49ers didn't select a quarterback in the first round, when they instead wisely took linebacker Aldon Smith.

Jim Harbaugh was driving in his car on the way home after that opening draft night when he called his father, who said: "Then in the second round, surely you'll draft a quarterback?"

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That question was greeted with dead silence, Jack recalled, until his son vowed him to secrecy and clued him in on the 49ers' plan to move up and pick Kaepernick. Jack Harbaugh recalled Jim telling him: "Do I not only think he's the best quarterback in the draft? I think he's the best football player in the draft." Kaepernick will be making only his 10th career start when the 49ers face the Ravens in the Super Bowl. The Harbaugh parents will be in attendance but said they don't know whose tickets they'll use, where they'll sit or what their postgame plans are.

The Harbaugh brothers have briefly chatted with their parents this week, but "not about football or strategy," Jack said, and no family dinners or meetings are planned, Jackie said. Both brothers have pleaded for their parents to enjoy the experience and they said they're trying their best.

While reminiscing about how Jim took him to the home of Willie Mays -- Jack's baseball idol -- last fall to watch the Giants' playoff game against the Reds, Jack at one point stopped his story to ask: "Am I talking too much." Jackie predicted that it will be a "cleanly played game" Sunday, and Jack expects another football-purist battle like the teams' encounter on Thanksgiving Night 2011. After the game, Jackie said: "All our thoughts will be with the one that comes up a little short." Once the Jack and Jackie Show finished entertaining the standing-room-only crowd of about 150 media, Jack stepped off the podium and said: "Our goal was to come and not lay an egg." His sons, meanwhile, have loftier goals Sunday.