Why Your Data Scientists Need to Be Storytellers, and How to Get Them There

Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights--and then used to tell a compelling, actionable story--it is essentially useless. Read the full article at MarketingProfs

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From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]