Our Platform

FROM POPULATION HEALTH TO PERSONALIZED NUDGES, MICRO-SEGMENTATION TO ENSURE IMPACT

MoBe combines a widely varying range of data from a patient’s reality – clinical, utilization, lifestyle, social and behavioral markers – to classify patients into 16 segments that differ in their propensity for health actions. For each segment, MoBe deploys a series of condition-specific nudges matched to the behavioral propensities of that segment. Over time, using quantitative techniques and feedback from health outcomes, the platform personalizes nudges to individual patients within each segment to shape their health behavior.