Moving Forward

Proof of Concept

Since we first met Emma in 2012, Magic Arms has transformed the lives of more than 100 families. This “proof of concept” phase has proved to us—and to the medical community—that Magic Arms works. Now it’s time to take this gravity-balancing device to the next level—to make it accessible, affordable and sustainable for every child who needs it. To move us forward, we’ve outlined a two-part strategy.

Incremental Growth

By adding hardware and human capital, we can incrementally extend our reach. This strategy depends on more—more 3D printers to feed the device pipeline, more dedicated care centers, more clinicians trained to fit children, more engineers to customize individual parts, and more technicians to assemble devices. More funding will mean more resources.

Exponential Growth

Our strategy for exponential growth involves a complete reengineering of the Magic Arms device, with the goal of mass producing the device quickly and cost-effectively. This approach would also include the creation of a “Fit Kit,” which parents would use to get a customized model for their child. The kit would not only eliminate the cost of traveling to a care center and meeting with multiple specialists and engineers, it could also allow families to stay in-network, maximizing reimbursement. This strategy will take roughly two years and two million dollars, but the payoff will be exponentially greater.

“We want to design this device in such a way that it can be sent anywhere in the world.”
-Tom KraMer, Founder