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Thursday, September 15, 2011

This promo was so much fun to work on. It brought back memories of some old Halloween decorations that my Mother always put up around the house. They too had rivets in them.

As for the style of this series, I wanted them to look retro but still keep a modern look to the technique. If you look closely at the characters, you can see the Color Halftone effect on the characters highlights and shadows. I also chose a very warm Black (almost dark brown) for the line work. For those that care, the CMYK break down for the linework was C=0 M=100 Y=100 K=100. I usually tend to use a blueish/purple black instead (C=100 M=100 Y=0 K=100.) Here at American greetings, we have a total ink limit of 300. As you can see from the line work colors, I went right up to the 300 limit.

I hope everyone enjoys the promo, and please go check them out. I saw all but the skeleton card at my local Walmart store so, please let me know if anyone see's it.

Wednesday, September 14, 2011

These two designs were part of a promo that I shared with other artist here at American Greetings. Each design is folded up and die cut through on page one so you can see the image on the inside through it.

In the trick or treat illustration, you would see the kid on the porch through the doors windows. And for the cemetery design, you would see the living dead through the gate. There is also art on the far right that can be punched out and you can stand it up. I cropped off the back of that piece because the art was flipped and didn't think it was need to be seen for my blog.

I created this card as a freelance job for American Greetings Invention Lab. I was given a lot of artist freedom with this card. I am really happy with how everything turned out. I hope everyone else thinks so too.