Newsletter April 2020

Businesses need new and innovative ways to maintain their presence and continue to operate as a sustainable business. Post-pandemic is still some time away, but in the meantime, there are plenty of things we can all be doing to play our part in maintaining economic viability 💳.

Each day, as we continue our remote working journey 🗺️ at Banter, we’re discovering ways to help our clients find their path forward, including for ourselves.

There’s never been a greater time in digital marketing to embrace all that it offers.
We’re here for you ✊.
#weareinthistogetheragainValentina xxx

Buy Australia: FREE business listing marketplace for you

If you’re an Australian-owned business 🦘, then you NEED to know about Buy Australia. We officially launched this new online marketplace 🛒for our client last week. Any business that’s 💯Australian-owned can register their product or service offering for FREE within a range of categories including fashion, real estate, homewares, pets, produce, beauty, fashion, jewellery, events and experiences (+more). If you don’t see a category for you, drop us a line and we’ll get you up and running in no time.

Our challenge was to get this website up and running within 5 business days, which we delivered upon. Our next challenge is to create the strategy (and implement it) to make this marketplace grow both locally with Aussie businesses and globally with audiences.

We encourage you to list your business and also share this site with your friends, connections and associates to help make this fly. We are in this together and this marketplace is one small step towards supporting 🇦🇺Australian businesses and reinvigorating 🛍️ the Australian manufacturing industry.

Insta picks up its desktop game and IG Live soars

As an agency dealing with multiple Insta accounts daily, the challenge of the DM on a smartphone is a killer. Little button + fatter fingers = slow, error-filled messages! Thankfully, Insta has delivered on their promise 🎉and DMs are now available through your desktop (phew! 😅).

To find your feature, head to your home feed on Instagram’s website and tap the DM button at the top of your screen (note: if you don’t see the button, you probably don’t have access to the feature yet!). 👏

From here, you can view your whole inbox, start 1:1 messages and group chats, send photos (but not capture them), double-click to like messages, and more.

You can also share posts, Instagram Stories, and IGTV videos as a direct message. Just tap the DM button below the post or story you’d like to share.

With such a huge increase in IG Live throughout COVID-19 and isolation 😷, now is the time to find your comfort zone on Insta. Master the mobile handset and then manage your profile on desktop for ease. Simples.

It’s a no-brainer: Google Shopping Ads Are FREE

Google is jumping on the FREE bandwagon during COVID-19, by offering its Shopping Ads free of charge. Understanding our new digital behaviours, Google are making sure they can take a large chunk of the e-commerce pie. It’s open to the US from now, and they plan on expanding globally before the end of the year.

Search results on the Google Shopping 🛍️ tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches 🔎 on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For shoppers, it means more products from more stores, discoverable through the Google Shopping tab ✋.

WIN-WIN 😃.

ACCESS Events: Virtual Roundtables

ACCESS Events offer exclusive Virtual Roundtable opportunities for your brand to reach C-level decision-makers 👨🏽‍💼in any major city in ANZ & APAC 🌏at the same time.

In the modern work-from-anywhere culture, Virtual Roundtables are the perfect solution to target hard to reach senior decision-makers. The Virtual Roundtables are fully exclusive to your company and content meaning that all attendees are focused on your 60-minute session and are interested in your peer-led content. This leads to building a fast sales pipeline with senior delegates within your target accounts.

If you need the right people 🧑🏻‍🤝‍🧑🏽in the room, qualified and interested in your product & service, then ACCESS Events have the sure-fire, tried and tested Virtual Roundtable for you. Speak with Nicholas to explore your opportunities and what a Virtual Roundtable may look like for you.

ACCESS Events approached Banter to deliver a robust Australian/Asia-Pacific marketing strategy to showcase these exclusive events. In coming months we’ll be rolling out a range of tactical marketing initiatives, across multiple channels for the business.

Do It All Virtual: The Fold LIVE

For our Southern Highlands locals, the team at The Fold have just launched an exclusive online marketplace called The Fold LIVE 🙌. This new marketplace for virtual experiences and events is all about facilitating experiences, training, entertainment and learning; any of those ‘within 4 walls’ kind of isolation activities. The Fold Southern Highlands has always been here to help regional businesses connect with existing and new customers and now their LIVE platform will help you with the management, promotion and commerce, so you just have to facilitate the 👩‍💻 virtual session! If it’s happening, it’s happening on The Fold Live.

Leveraging marketplaces that attract an audience who are already interested in your type of product or service, like The Fold LIVE, can be a cost-effective way to find new customers and grow 🌱 your business.

The World’s Most Rubbish Site

With listings, marketplaces and directories, its only fair to continue the theme with interesting things made from rubbish. The World’s Most Rubbish Site is a global community of consumers, creators & brands…on a mission to make waste 🚮 a thing of the past.

From creating electricity 🔌 from walking to rescuing ugly vegetables 🥕, this innovative experience in upcycling, recycling and reusing anything and everything will have your brain exploding with ideas.

May you never look at rubbish 🗑️the same way again!

Until next time, enjoy! 😀

Valentina Borbone

Valentina specialises in helping businesses build their business profile using marketing tactics across digital and traditional channels. She also teaches people the ins and outs of marketing through various courses, workshops and mentoring. Drop Valentina a line if you would like to discuss your challenges and see how she can help you.