City of Gainesville and University of Florida collaboration provides "launchpad for more long-term, state-wide implementations"

SANTA ANA, Calif. – March 6, 2018 – Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced that the City of Gainesville, in conjunction with the University of Florida (UF), has awarded a one-year initial contract to implement VantageLive!®, its cloud-based intersection data analytics service, across 20 locations.

The agreement, which is built upon the success of Iteris' Vantage® and SmartSpan® solutions at 15 intersections in the northern Florida city, is part of a wider initiative to harness the power of advanced transportation technology around the UF campus, where students and teachers will be closely monitoring the software.

With VantageLive!, the City of Gainesville will be able to view intersection activity through the continuous collection and analysis of vehicle, bicycle and pedestrian data. And because it is built on existing Iteris detection infrastructure, higher-cost manual data collection efforts will be reduced, saving the agency money, while allowing traffic engineers to quickly make optimization and prioritization improvements to city roads, sidewalks, bike paths and other modes of transportation.

"We are pleased to be able to work alongside the City of Gainesville, as well as the next generation of traffic engineers from the University of Florida, to harness the power of VantageLive!'s data visualization capabilities," said Todd Kreter, senior vice president and general manager, Roadway Sensors at Iteris. "Florida is a key strategic growth market for Iteris and projects like this provide the perfect launchpad for more long-term, state-wide implementations based on the efficacy of our advanced intersection technology."

"As part of our partnership of advanced technology initiative, we are excited to offer Gainesville traffic engineers and UF researchers the ability to differentiate between multimodal road users via VantageLive!'s intuitive interface," said Emmanuel Posadas, traffic operations manager at the City of Gainesville. "The success and accuracy of Iteris' Vantage and SmartSpan solutions at the city's intersections give us full confidence that VantageLive! will help to improve safety for road users in the area, as well as give our engineers vital insights into multimodal activity."

Iteris will be showcasing VantageLive!, as well as its SmartCycle® detection technology, at the upcoming Intertraffic Expo in Amsterdam from March 20-23 2018.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information and join the conversation on Twitter, LinkedIn and Facebook.

Iteris Forward-Looking Statements

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "should," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the capabilities and benefits of our VantageLive! services and statements about the impacts of the awarded contract. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors. Important factors that may cause such a difference include, but are not limited to, our ability to successfully dedicate resources, roll out, and gain broad market acceptance for our solutions and products in growth markets; adoption of technology based analytics solutions in the transportation market; challenges in the development of software-based solutions generally; our ability to expand our patent protections for our technologies and products; and the potential impact of product and service offerings from competitors and such competitors' patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).

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