The R.A.P. Cassette - September 1994

We begin Side A with an outstanding collection of work from Sterling Tarrant, this month's interview! Cuts 2 and 3 from Holly Buchanan are samples of promos done using the technique described in this month's Tips & Techniques section on page 18 -- read then listen! Cut 9 from Paul Kinsman/OZ-FM is for NTV (television), the parent company of OZ-FM. NTV and OZ-FM are preparing to deliver radio and television to cable companies via satellite, and this is a promo for the "launch" of the project.

Side B offers some first rate creative commercial production. Paul Bahr/WDEK, DeKalb writes: I had to write an ad about storm doors. To say the least, I had a case of writer's block. Instead of using SFX like Marshall Such suggests [Tips & Techniques, Aug. '94 RAP], I open my dictionary to a page at random. I pick a word from that page and write an ad around it. The word I came across for this ad was "igloo." Check out the results on cut 6. Great idea to cure writer's block! We wrap up Side B with a spoof spot from Joe Roach/WRMN/WJKL/WBIG, and a couple of spoofs from Dennis Steele's archives!

producer's market

Interviews from the Archives...

Gary Bertwistle, Blue Moon Creative, Sydney, Australia

by Jerry Vigil

The word “creative” is found in almost every classified ad looking for a Production Director or imaging producer. It’s a quality every station wants in their production department, and it’s a quality every producer/writer ...