First Trading Company, a subsidiary of Mutawa AlKazi Company, announced on 18 June the inauguration of the first exclusive Fox Racing showroom located in Avenues Mall – Kuwait (1st floor above Victoria’s Secret). This showroom comes to complement the already existing Fox showroom in Tilal complex opened in June 2013.

Over the last three decades, Fox has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide, and by inaugurating the first of its exclusive showrooms in Avenues Mall, First Trading Company continues to reaffirm its solid expansion strategy in introducing world renowned brands into Kuwait.

The store, which is now open to the general public, now features the latest in Spring/Summer 2014 collection of clothing, footwear, and accessories for men, women, and children. The brand pioneers in producing distinctive clothing lines styling them with bright colors, bold graphics and a fun casual appeal. Additionally, the brand also features a range of swimwear, board shorts, and tank tops which are great for the summer season and beach enthusiasts.

The showroom also caters to bike riders through an exclusive motocross section featuring riding gear such as jerseys, helmets, gloves, protective gear and other accessories. This collection has been designed with specific requirements to enhance and optimize the quality, comfort and performance of all Fox products.

Commenting on the inauguration of the Fox Racing Avenues showroom, Mr. Omar Sulaiman Al Kazi, CEO of First Trading Company said: “The opening of our first prime location in Kuwait is an important step for us in further developing our overall strategy in raising brand awareness by introducing Fox products to a competitive and fast growing environment for fashionable sports brands. We expect that Fox products will satisfy a large cross-section of those already familiar with Fox as well as new customers. I invite everyone to come and visit our shop and try out the newest designs of the latest brand to make inroads into Kuwait, and I also welcome all bike riders to browse our shop for the latest and most fashionable riding gear in the country.”

Fox is currently available at the Avenues Mall (Phase 3, First floor, Phone: 22200919) and at Al Tilal Complex (First floor, in between Gallery Tilal and 52 Degrees, Phone: 22256723).