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Mexican brands mock Trump: ‘There’s a common sense he’s our enemy’

Companies including Tecate and Cucapá are using humor to push back against the Republican’s fighting talk (and market their products)

When a group of young Mexicans began selling “I support Donald” T-shirts to people on the streets of Los Angeles last month they drew reactions of anger and disbelief from many passersby.

The joke was on the buyers. As temperatures rose a clown nose appeared on the Republican presidential candidate and the wording on the shirts changed, crossing out “I support” and leaving “El Que Lo Lea,” which translates to “whoever reads this” but is a nod for any Mexican Spanish speaker to the popular phrase: “Whoever reads this is an asshole.”