Microsoft Dynamics CRM

It being a weekend I was just scouring all the latest news articles and posts around CRM and this post on Business 2 Community came to my attention as it highlights some of the keys point that make CRM a success in business.
Some organisation do make the mistake of believing that if they buy or subscribe to a CRM platform then they will have implemented great customer service. This idea is not exactly true, but they will be on the way to implementing great customer service as having the right software like Microsoft Dynamics CRM is a great starting point, along with a global provider like MyCRM.
Below are a number of key points that can help make CRM a success in any small, medium or enter... [More]

Firstly I need to define CLV as I have heard it called many things, but in principal this is where your organisation builds a loyal relationship between your customer and your brand.
I will take a look at a couple of key points and explain why the customer and CRM experience is so important. Research has proven that once a customer enjoys the experience of owning a product or working with a brand, a loyalty is formed and customer will return to make further purchases.
Customer lifetime value (CLV) is the term that we all use to measure a customer's satisfaction with a product; if their CLV is good, the customer will be loyal to the brand. Here's how a good CLV level be maintai... [More]

In previous weeks, we have explored the idea of customer relationship management and how it can be used in a positive way. Today, we're going to look at the other side of the coin: where people go wrong. Let's take a look at some of the biggest errors that people make when dealing with CRM software.
Not appealing to the mobile market
Customers all over the world now use their mobile devices to browse the web. This means that if your site is not optimised for mobile devices, you are likely to suffer from a serious loss in traffic. As a result, you won't be able to access invaluable CRM mobile data. It is not a smart move to ignore mobile and changes to the way ... [More]

CRM is all about one thing: customers! It's therefore important to make sure that the relationships are managed in the most effective way.
One thing that is paramount to implementing a CRM project is that it is not just a software component for your business, in fact it is so much more, too much for one post but today I’m going to take a look at some of the specifics in terms of how the software can help
Building psychological profiling
Modern CRM software is capable of a great deal, and one of the most useful features is its ability to genuinely gain insight into how customers think when shopping. Some, for instance, might always do their shopping first thing in the mo... [More]

This is a great follow on article from my original post about socialising your business, and as social media is becoming more of the norm in business I’ve taken this opportunity to highlight some further points of why social media is a get asset to business.
I’ve always promoted positively and discussed the importance of social media to the CRM process. It is inarguably one of the most crucial ways to engage customers. Here I’m looking at how it can be used to help generate warm leads for the sales team and how CRM software can help with the process.
It helps a company get to know a prospect
When used effectively, CRM software really can help a company to und... [More]

I recently picked up this interesting article on Information Age which relates broadly to the new age of CRM, but is it really a new age or are these just key points that every business in some way should be implementing.
Below I’ll cover some of the points as they are key to successful CRM and Sales.
One of the key points to overall sales success is ensuring that communications reach their fullest potential. Here I’m going to take a look at how communications can be improved and how CRM software can become part of the overall process.
Personalise things
It's vital to ensure that the modern customer feels like he or she is being catered to exclusively. Effectively... [More]

www.MyCRMSupported.com
I was recently at a business customer open day and got the chance to talk to a number of business owners about the challenges they faced with CRM solutions, a number of the people there asked questions around support and ad-hoc configuration.
The end result of the day was that we have now launched MyCRM Supported. MyCRM Supported is a packaged support service to meet a range of business needs and requirements as every business is different and has different requirements.
With this in mind we have launched 4 different monthly subscription services.
Advisory
The first of our support packs has been designed as an advisory service, when there are t... [More]

I found this article recently and it reignited thoughts around questions I have been asked so many times through my CRM career. Business owners that don’t understand or have a tainted view of what a CRM system is always ask why they need it and this article on Destination CRM covers some very good points.
But as I always say, CRM is a much bigger picture and as an organisation you must think about what the end goal or process is as CRM software is great for holding all the information but what is it you really want to achieve.
Let’s look at some examples of how CRM can be used to improve business activity:-
Marketing:
As a business you probably going to want to do s... [More]

CRM software is known by many people to be an effective way to automate different customer management tasks. However, it can be used in a far for reaching way across all departments to manage customer data. In this article I found on Business 2 Community we’re going to take a look at the different areas that the software can have a positive overall impact on.
The avoidance of duplication
In any sales team, wasted time is lost money. CRM software can massively cut down on the amount of time staff spend dealing with something that has already been done, such as returning calls and creating lists of customers that require call backs. It can also help prevent duplicatio... [More]

Running a small business is not easy; a fact that rapidly becomes apparent to anyone taking those first tentative steps into the world of commerce. The product or service has to be right and if the enterprise is to succeed, customer service has to be top quality.
The advent of modern technology has made starting a business easier in some respects. Using the internet and social media it is now possible to quickly gain exposure for a new enterprise, promoting it at a lower cost and much more effectively than in the days of the old advertising techniques. Interaction with and relationship management of customers has also been made easier using modern technology. Knowing how to use these ... [More]