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Report Photokina 2010 - Olympus has cornered the market in robust D-SLR design in recent years and its E-3 and E-1 cameras are synonymous with go-anywhere, shoot-anything pro-standard photography. Now Photokina will offer professional photographers a first reassuring grip of the new Olympus D-SLR powerhouse designed for imaging on the edge: the next generation flagship Olympus E-5. The direct successor to the award-winning E-3, the E5’s all-terrain lightweight rigid magnesium alloy body is dustproof, splashproof, incredibly robust - and ready to rough it on even the toughest assignments. And it’s not just the build quality that puts the competition to shame.

News Photokina 2010 - Canon announces the new PowerShot G12 - the latest camera model in the multi award-winning PowerShot G-series trusted by professional photographers the world over. The new Canon PowerShot G12 digital camera offers digital photographers best-in-class flexibility and all-round powerful performance, with professional levels of control and support for a wide range of accessories. While retaining the classic handling and control of its predecessor, the PowerShot G12 has been designed to offer superior performance to suit the needs of professionals and enthusiasts alike. Canon’s HS System, 720p HD movie recording and Hybrid IS are new additions, delivering premium image quality in stills and movies.

News report Photokina - Canon redefines the boundaries of its compact superzoom camera range with the introduction of the new Canon PowerShot SX30 IS - a high performance digital camera that boasts a 24mm ultra-wide, 35x optical zoom lens. Succeeding the PowerShot SX20 IS, the new model combines outstanding Canon optics with a host of advanced imaging technologies, providing the ideal tool for photo enthusiasts who want a powerful all-in-one camera for all their creative pursuits. Perfect for use in any situation, the Canon PowerShot SX30 IS provides full manual control, HD movie recording and a number of creative and automatic shooting modes - delivering as much or as little creative assistance as desired.

Review Photokina 2010 - The Samsung NX100 is 14.6 Megapixel compact system camera with APS-C size sensor for quality pictures and a 3-inch AMOLED display for easy viewing. An entry-level camera system, but the Samsung NX100 camera is packed with very interesting new features. It is equipped with the world’s first i-Function lens, a new and innovative new method of camera control. The design of the Samsung NX100 camera is just stunning for a system camera, which comes in four different colors; black, white, brown, and silver. The lightweight, compact and modern design makes the new Samsung camera extremely portable, and with the quality of a DSLR, the Samsung NX100 combines into a strong combination.

Review Photokina 2010 - The system camera product group is steadily advancing. They were a bit slow to get going, but with the arrival of new manufacturers such as Samsung, the speed is increasing. According to Samsung, the system camera will conquer 4% of market share in 2010, but it is expected to increase five times in 2011 to 20% of market shares in the DSLR and system camera segment. It is clear that this will be at the cost of part of the digital SLR camera market. The new Samsung NX100 is expected to be part of that increase. The Samsung NX100 is a 14.6 Megapixel system camera with an APS-C format sensor and a friendly price tag. That makes for a remarkable combination.

Report Photokina 2010 - Samsung announces the launch of the unique Samsung NX100 - an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera. The Samsung NX100 is set to dominate the new mirrorless camera category. The innovative new product has benefited from Samsung’s expertise across multiple technology areas, meaning that the camera’s key components are 100% produced internally. This unique process has been combined with Samsung’s detailed and extensive program of consumer research, which provided valuable insights that the company’s designers and engineers have incorporated into the Samsung NX100.

Report Photokina 2010 - The Samsung L301 is a 12 Megapixel camera packed full of the latest in digital camera technology. The camera features Digital Imaging Stabilization (DIS). With ISO 1600 setting, the Samsung L301 can effectively minimize noise for clear images. The ISO 1600 sensitivity gives you the ability to take detailed photos even under low light conditions. Plus, ISO 1600 lets you take perfectly focused photos of fast-moving images, like during a sporting event. Furthermore the Samsung L301 offers an advanced face recognition feature. Each time you click, the camera automatically recognises if there is a face in the shot. It then optimises the focus and exposure of up to nine faces.

Photokina Report 2010 - The Samsung ES28 gives you all the camera you need to capture the world exactly the way you see it. The Samsung ES28 combines a 27mm ultra wide angle lens with a 5x zoom. Letting you can fit more in frame while delivering a deeper perspective. And the 12.2 Megapixels provides the sharp, crisp detail to reveal all kinds of things. The Smart Auto feature integrated in the Samsung ES28 makes digital photography easy. This scene recognition technology chooses from 16 different settings ranging from landscape to portrait automatically. Then adjusts for the perfect shot. Whether it's catching your friends on a night on the town or a waterfall off a mountain. What you get is exactly what you had in mind.

The market for digital compact cameras is steady but does no longer show a significant growth. Within the camera market, the digital SLR camera expanded its market share which gave camera manufacturers like Nikon and Canon a boost in sales. However, the DSLR segment is changing and although the traditional DSLR is still the most important one for consumer and professional photographers, a new segment is grabbing market share and attention from the public. Micro Four Thirds, and other system cameras from Sony and Samsung, could change today’s market share. Canon and Nikon will not give away their market share for free… Photokina 2012 Imaging & Trade show will be the place to be and to get the latest information from all camera manufacturers and their digital cameras.