​WarmlyYours 3rd Quarter 2015 Report Shows Accelerated Growth

Written by Yamna IrfanPosted on 01/29/2016

Modern times seem to have an answer for anything, and snowy
and icy driveways are no exception. Since most homeowners loathe the idea of
shoveling snow, heated driveways have gained in popularity because “the basic
concept of a heated driveway revolves around keeping the pavement warm enough
to melt falling snow when it contacts the surface instead of letting it pile
up,” explains Angie’s List.

Sales of snow melting and deicing products soared as a
result of seasonal demand in the United States and Canada, and as anticipated
last quarter,
WarmlyYours’Snow Melting Systems excelled in the third quarter
(Q3) of fiscal 2015, increasing by 22 percent. As installation of these
products is usually done in warmer months when ground temperatures are above
14°F, the trend is expected to continue into the foreseeable future.

Towel Warmers Are In Demand For Added Bathroom Luxury And
Comfort

While Snow Melting Systems surpassed sales expectations in
Q3-2015, the company reported accelerated growth in several other product
categories including towel warmers, up 18 percent over the same period in 2014.
Towel warmers are in high demand because of their ability to add warmth and
luxury to a bathroom, according to a recent Kitchen & Bath Design News
article, and homeowners are looking to add more home and bathroom features
along these lines.

Floor Heating Accounts For 50 Percent Of The Business

TheNEWS reports, that homeowners and builders recognize the
comfort and energy efficiency provided by radiant floor heating systems and
thus, they are often willing to invest time and money in floor heating because
its benefits far outweigh its costs.

Overwhelmingly, consumers are choosing floor heating for
bathrooms, accounting for more than 50 percent of the business and surpassing
kitchen (6.2 percent), living room (4.1 percent) and powder room (3.6 percent),
with all other rooms (11.1 percent) showing strong increases over Q3 2014
numbers. It should be noted that the most recent addition to the floor heating
product offering, Loose Cable, continued its increase of sales in Q3 by 89
percent, comprising 6 percent of the floor heating business.

Julia Billen, the President/Owner of the company reported
that
WarmlyYours expects to see a healthy growth in sales of the Prodeso Cable
Installation Membrane for floor heating, which attracts flooring professionals
for its speed of installation - in and out in one day. It’s that quick!

WarmlyYours Reports Expansive Regional Growth

It’s always beneficial to offer a diverse portfolio of
products, and that’s just what
WarmlyYours does. With a unique collection of
radiant heating systems and home and bathroom luxury items,
WarmlyYours attracts many homebuyers and professionals across the United States and Canada.
In the third quarter, for instance, several key metropolitan markets reported
expansion, with St. Louis (35.7 percent) taking the lead among growth areas,
San Jose (28.3 percent), Chicago (18.3 percent), Cleveland (9.0 percent), while
New York (17.2 percent) and Boston (9.0 percent) were in line with the year
prior.

In addition, WarmlyYours saw an impressive share of business
in the United States with Mideast (23.8 percent) and Great Lakes (19.9 percent)
still leading the region, Far West (11.6 percent) replacing the third position
with Southeast (10.9 percent), followed by US Plains (6.6 percent), New England
(5.6 percent), South West (4.2 percent) and Rocky Mountains (3.9 percent).

“We saw continued growth in 2015’s third quarter across
different products in the United States and Canada,” said Billen. The company
is in its growth mode and so is the industry as the home improvement market
continues to remain healthy and growing. “Our secret ingredient is our people.
They are passionate about delivering the best consumer experience and that is
something that cannot be faked.”

To read WarmlyYours' full industry report for the
third quarter of fiscal 2015, click here.

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