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The Mission Group reports interim results and new branding

The Mission Group, a collective of creative agencies led by entrepreneurs, has reported an improved profit performance across six months and a new branding identity, driven by James Clifton, group chief executive.

The Mission Group has experienced an increase in revenue of nine percent to £40m and a headline profit before tax, which increases it by 10% to £3.4m. This improvement can be attributed to its high-profile appointments such as Petro-Canada Lubricants, Cummins Inc., Docker and Fuji Xerox.

Newly appointed Clifton has also delivered a new branding for the company. The new branding consists of an updated logo and colour palette alongside the removal of ‘marketing’ from its trading name, to ensure its services expands beyond marketing and into a creative partnership for business growth.

Clifton said: “We’ve had another successful first six months of trading in which we’ve increased revenue and profit, deleveraged and continued to deliver value for shareholders. We’re looking forward to a positive second half, with recent appointments from Petro-Canada Lubricants, Cummins Inc., Docker and Fuji Xerox demonstrating our ability to establish trusted creative partnerships.”

Clifton continued: “Since taking on the role of group chief executive, my priority has been to look at how we can build on our position of strength and ensure that the business continues to grow and prosper. The new vision, identity and structure of our Group not only reflects where we are today but provides a platform for the future. This platform of ‘Collaborative Specialists’ harnesses the unrivalled talent that exists within our Agencies.”