In order for marketing videos to be effective they require a certain amount of polish and finesse. While some marketing videos buck this trend and go for a more raw and edgy look that is fairly situational and for the most part a more professional appearance tends to be preferred.

That is why it is important to be able to edit your marketing videos after you’ve recorded them, as it will let you compile the raw footage, improve and fix any areas, and transform it so that it looks more professional. If you have no experience editing videos in the past that may sound a bit daunting, but Movavi Video Editor will make it relatively easy.

To get started, launch Movavi Video Editor and click ‘Create project in full feature mode’ to open the editor. Once it is open, you can add the videos (or audio files) that you intend to use, so that they appear in the ‘Timeline’ at the lower part of the interface.

Normally the first thing you’ll then want to do is drag the videos that you added around in the ‘Timeline’ so that they are in the right order. At the same time you may want to trim out any unwanted content by adjusting the red marker and using the ‘scissors’ icon to split the video, then selecting the unwanted segment and clicking ‘Delete’ so that Movavi Video Editor removes it.

After that you can use the enhancement tools in Movavi Video Editor to improve the quality of the videos and fix any issues. At the same time you may want to also think about placing animated transitions between some video segments, to link them together more seamlessly.

Once that is done you can add background music to your marketing video. Assuming you already added an audio file it should appear in the ‘Audio Track’ section of Movavi Video Editor’s ‘Timeline’, and you should check to make sure its duration matches the video. If it is too long you can trim the audio track, or if it is too short you could duplicate it.

Aside from that there are countless other ways in which you could polish your video using Movavi Video Editor. In particular you could apply special effects and filters, add a voiceover, insert unique captions, and so on.

At the end of the day using Movavi Video Editor as a video editing software will give you the versatility you need to edit your marketing videos in any way you require. At times you may just need to slightly improve the video quality or fix a particular issue, but at others you may want to pull out all the stops and transform its visual style and appearance.