About

Hustle : The Worlds First Planner Made From Stone Paper

AU$ 139,205

pledged of AU$ 25,000 goal

2,293

backers

We set out with two clearly defined goals:

1. To create the most stylish planner the world had ever seen, however!!, it must also be the most user-friendly and include the best content relevant to achieve both personal and professional growth. Who are we to decide what this content is! – This is content designed by motivational experts and high achievers from around the world.

2. To use the best and most unique materials available which include the revolutionary – STONE PAPER, yes that’s right, paper that's made from stone!

We achieved our 2nd goal first. After several trips overseas to the source and to the factories and laboratories for product testing. Stone paper is being used around the world by the privileged and higher end companies and it is estimated that it will one day replace paper as we know it, due to it's environmental benefits. Therefore, we had to make sure we did stone paper justice by supporting it with the best content relevant to a professional’s wish list. We interviewed some of the world’s most successful entrepreneurs – some of their advice is cleverly featured throughout our Planner. We asked them what they feel is missing in today’s standard Planners and what were the driving forces that pushed them to achieve more – to keep them on top of things!

STONE PAPER VS PULP PAPER

Stone Paper – Paper that is made from Stone! Stone Paper is a natural product manufactured from calcium carbonate. The calcium carbonate is collected as waste material at existing limestone quarries and is ground up into a fine white chalk powder. Stone Paper is neither synthetic nor pulp or fibre based and uses significantlyless energy to produce. Certifications confirm no chemical or minerals are present that are harmful to humans or the environment.

No water is used, no acid, no base or bleach, no airborne, water borne or solid waste. The paper is recyclable in a number of ways, photo-degradable and will also compost. It is water, grease and insect resistant, and tears with difficulty. Anyone wanting to help conserve TREES which are one of earth's most valuable carbon storing resources should use Stone Paper because it is a completely wood pulp-fibre free paper. And leaving the best till last……It feels amazing to write on! A true pleasurable experience!

HOW DOES STONE PAPER FEEL COMPARED TO REGULAR PAPER?

Stone paper looks almost identical to regular paper, but with a much brighter white tone. Texturally, it has a smoother more refined feel which makes it a pleasure to write on! It can fold, bend and crease and is more difficult to tear. When writing on stone paper there are no limitations and it can absorb almost all ink types like regular paper.

Our unique content has been thoroughly scrutinised over by successfulentrepreneurs, motivational experts and fitness gurus. We started by asking them what made them hustle and how they track and focus their energy. We supported their expertise with visits to some of the best stationery stores in the world, researching the best personal and professional growth books and journals – we morphed all the above into the best 2 page spread ever! Designed to make you hustle!

Overview at a glance

Every Hustle Planner is customised with your initials. Express yourself as you are unique. Shopping from the standard product line range is not good enough for you anymore!

Not only do we want to change the industry, we also want to help regrow the millions of trees lost to deforestation each year. That's why we will be donating $1 from every Planner sold to Plant a Billion Trees Foundation. As a group, their goal is to plant one billion trees by 2025. You’ll do more than put a seed in the ground — you’ll make sure forests can survive for future generations and we can work together to help plant a billion trees.

Hustle Planner was developed by Glenn Hendriks and Kevin Garcia. We are two self-motivated brand specialists who want to inspire others to hustle and reach their full potential. Not only do we aim to inspire each and every backer, we also want to change the paper industry for future generations! We have an acute understanding of conceptual development, set-up, sourcing, manufacturing, logistics and selling. It was mutually decided it was time to leave the safe comforts of having a salary and take a calculated risk on our own.

Risks and challenges

Stone paper is a premium product and a new concept to most of the world. We are excited to be the ones to be introducing it to the marketplace with such an exceptional product. We have worked extremely hard to ready this product for Kickstarter and full-scale manufacturing and fulfilment. We have experience with Kickstarter and developing brands, manufacturing large volumes and logistics, however, there are still risks - here are what I see as the risks:

MANUFACTURING: Specific tooling is required to print on Stone paper - and this is expensive and requires expert knowledge to get it right. Precision is required also for each of the initial printing. To minimise that possibility we're working with expert printing manufacturers with a track record and an eye for prompt quality.

PRODUCT ADJUSTMENTS: As the Hustle Planner gets geared up for production, there will likely be some minor adjustments to improve the final product. Pre-production prototypes are made to test and refine the product and allow us to incorporate our adjustments and those suggested by experienced manufacturing partners. These will always be for the benefit of you, the consumer, and we will let you know exactly how and why any are made.

FULFILLMENT: Sometimes things go wrong in the process that can’t be planned for; supplier misses a deadline, a machine breaks down, or a shipment gets lost. These errors could cause a delay. To minimize the possibility of manufacturing setbacks we will be on the ground with our factories and printing advisors. We have back up printing contacts should an emergency arise. We see the biggest challenge is logistics in regard to barcoding, customised initials. We have spared no expense on this challenge.

Any pledge amount brings us one step closer to our goal. Help us introduce Stone paper to the wider world - it's not only better for the environment but it's a better product all round! Improve the way you organise your life and strive to progress while protecting the environment by clicking the ‘Back This Project’ button at the top of the page, or by helping us spread the word by sharing our page.