NEW YORK CITY, N.Y. — Activists are using the Marvel super hero movie starring a nearly all black cast and set in the fictional East African nation of Wakanda as a chance to increase African-American voter registration.

Members of the Electoral Justice Project are targeting “Black Panther” fans with a campaign called #WakandatheVote, according to WPIX.

“It’s a good opportunity to engage with more people of color,” Kristeena Alexander said while in line to see the movie. “And it's a chance to get out the vote and explain to people why they should vote.”