Toy designer, Sergey Safonov, dreamed of space travel all throughout his childhood in Russia. As a kid, Sergey was surrounded with space memorabilia: He had tons of space related-books and magazines, space food (tiny bricks of bread and space tubes) and April 12th was a family holiday. The only problem Sergey had with space toys was that all of them were replicas of spaceships and mechanisms, and he was looking for characters with which to play and tell stories. Now Sergey Safonov is grown up with a young son of his own, so he is trying to create his own space character: Luno the Moon Rover.

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Highsnobiety is an online publication covering forthcoming trends and news in fashion, art, music, and culture, all on one platform.

Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. Today the blog and print magazine sit among the most visited global sources for inspiration in the areas of fashion, sneakers, music, art and lifestyle culture. Innovation, progression and always being several steps ahead of the curve are just some of the core values of Highsnobiety.