Krediidipank wanted to enter the credit market in Latvia with positioning itself as a bright and fresh alternative to the existing conservative and reserved approach to money lending to consumers. Additional challenge was to move the cautious clients who still remembered the crisis and though could afford the credit still did not want to rush.

Solution

The greatest force in the world is time. Time is unstoppable. Time is unbreakable. Time is relentless. And if somebody procrastinates to do things he wants to do — he is inevitably postponing the real life to the old age.

We illustrated the concept with slogan "Don't let your dreams grow old!" and picked visuals that corresponded the idea of "people who waited till the old age to carry out their dreams". Obviously this campaign relies on irony to communicate that the best time to take the credit and fulfil ones dream is now.

Fresh, youthful and attractive copy, funny radian ads, captivating and symbolical visuals did their job and Krediidipank gained its fair-share of already settled and stationary credit market of Latvia.