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Intel processors will soon be powering the “infotainment” systems in new
Nissan Motor vehicles, the chip company said, continuing its efforts to
broaden beyond its core PC market.

Intel’s Atom processor - which is used in the low-end laptops known
as netbooks and is starting to appear in some smartphones - will appear
in certain Nissan vehicles starting in 2013, the Silicon Valley company
said. The chips, which are optimized for the auto market, will power the
infotainment system, providing drivers and passengers with features
such as traffic information and navigation, as well as movies.

“This is really the starting point of us becoming a significant
player in the automotive market,” said Ton Steenman, vice president of
Intel’s intelligent-systems group. “It’s clear the car is becoming the
next big connected mobile device.”