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Lana Del Rey Released a Very Witchy Trailer For Her New Album

This morning, at 11 AM EST, Lana Del Rey released an two and half minute long trailer for her new album, Lust For Life.

Over a mysterious sounding instrumental track, a spectral-looking Lana playfully blurs the line between fact and fiction, as she tells us she lives “right inside the middle of the H of the Hollywood sign,” while also waxing poetic about the need for artists to take some space to evaluate how to make art in the age of Trump.

The whole trailer is in dreamy black and white, save for a few lone images of a red lusty strawberries, which is bound to have some significant symbolic importance.

She also delivers a two-minute long monologue while making objects magically appear out of thin air like the occult goddess she is:

“You know in this town, an artist really needs a lot of space when they’re trying to create something special. A place to cultivate a world of their own far away from the real world that’s around them. Luckily for me, I live right inside the middle of the H of the Hollywood sign, and this is how I spend most of my nights: perched high above the chaos that swirls within the city of angels below.

Now don’t get me wrong, I love to dip my toe into the muck and the mires of the city every now and then, especially on Tuesdays. But truthfully, when I’m in the middle of making a record, especially now when the world is in the middle of such a tumultuous period, I find I really need to take the space for myself far away from real life to consider what my contribution to the world should be in these dark times.

So each morning, I have the luxury of asking myself, ‘What shall I cook up for the kids today? Something with a little spice? Something with a little bitterness but is ultimately sweet? Or shall I take the day off and turn down the fire and just take a moment to send my love to them over the ether, because sometimes just being pure of heart and having good intentions and letting them be known is the most worthy contribution an artist can make.

So even though these times can feel a little bit crazy, they’re not so very different from what other generations have experienced at one time or another before. Amidst all the uncertainty, and as we transition out of one era into another one, there’s no place I’d rather be than smack dab in the middle of Hollyweird making this record for you. Because you and the music and this place are my love, my life, my lust for life.”

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