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aostler
Andrew Ostler started working for Employment Research Institute in 2008, and currently works as a content manager, writer, and editor for LawCrossing, EmploymentCrossing, and several of the company blogs. He is currently attending Brigham Young University - Idaho online.

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Social Media Optimization is broad term that is used to describe the process of optimization of a company’s social role on the web, which is used to increase business and boost sales along with enhancing visibility and traffic. This process improves the overall web presence of the online business. Though SMO sounds similar to SEO, the underlying goal of SMO is to generate awareness from other social channels rather than just search engines. The overall purpose of SMO is to generate success for the company by generating a social buzz about the website by making use of a variety of social media tools, services, as well as platforms. Some of the most popular methods of SMO include distribution of content via tools such as blogs, vlogs, forums, social networks, RSS […]