Blogs and Commentary

All Hail: Warrior Deal Slays Record in English Premier
League

Apparently you’ve all been buying a LOT of Warrior equipment because the company
had the scratch on hand to make a record-setting deal with Liverpool
FC, one of the world’s most famous sports franchises.

According to the Daily
Mail, the Michigan-based company, known primarily for lacrosse
and hockey equipment, struck a £25M-per-year (or about $41M)
deal to be the official “kit” (uniform) provider for
the Reds. This deal not only breaks the £23.3M-per-year
record set by Nike and Manchester United, but it DOUBLES the
£12M that adidas previously paid to sponsor Liverpool.

The article mentions that Liverpool is the fourth-best selling
franchise in the world, after Man U, Barca and Real Madrid. Cool to
see Warrior, our beloved men’s national team equipment
sponsor, becoming such a player in the larger sports world. We hope
that the deal is incredibly lucrative for them and they reinvest
all the money into R&D and it results in some kind of
crazy-good lacrosse equipment breakthrough.

We’re thinking invisible helmets. Same protection, better
visibility. This is a totally realistic goal. Get on it,
Warrior.