How to get the best web leads for your business

Tips and information on how to approach digital marketing in your business. From the #ClickDigitalExpo presentation by Llew Jury, Managing Director of Reload Media on 13 March 2014, Brisbane
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Tips and information on how to approach digital marketing in your business. From the #ClickDigitalExpo presentation by Llew Jury, Managing Director of Reload Media on 13 March 2014, Brisbane Australia.

Transcript

5.
Technical
Approx. 200+ Ranking Factors
Algorithm changes over 500 times a
year - that’s 1.4 times a day!
Get your website professionally built –
you don’t have to spend huge $ these
days.
Ensure all the basic technical SEO areas
are completed by your web designer.

10.
Benefits of AdWords
First page instantly.
Allows us to identify the keywords that work
best.
Can be “turned up” and “turned down” when
required.
Geo-targeting; target specific metro/regional
areas.

26.
Some Final Thoughts
SEO/content marketing is a long-term process.
Content is king. Make it count.
Links tell Google how great your site and brand
are.
PPC is great to generate instant exposure. And
great to track ROI.
Social Media is important, but not the only
channel.
Test, test, test….and then change to meet the
market.