Re: Advice Requested - Landing Page Improvements

For me, the page is lacking benefit led features - how exactly will the new release's platform scalability and modern design help me as user? Why should the visitor consider this over a competitor or another solution?

I also suggest reducing the number of form fields - at this stage are company name, job title and country really necessary?

- The form is quite confusing because it looks as though (from the screenshot) they are signing up for bulletins and newsletters but the call to action is 'see the demo'. Again, what is the benefit to the customer of being included in your mailing list? What happens after they click the call to action?

- To help reduce form friction, what about privacy - adding a statement underneath the call to action reassuring the visitor that their information is private and won't be shared with third parties.

- It's not clear that the video is just an image and not a functional video, visitors may waste time trying to get the play button to work and leave in frustration.

Finally, perhaps test 'watch the demo' against 'see the demo' - in my opinion it's just a slightly stronger action!

Re: Advice Requested - Landing Page Improvements

My first question would be - what's the predominant traffic source that will be landing on this landing page? Is it traffic from paid advertising (Google AdWords)? A wide range of keywords or a small set?

Putting that aside, here's a few quick wins and some preliminary informal analysis:

1. Replace 'Find Out More' with some teaser copy that accurately explains the value of why they're putting in their details. Something like 'Get Unlimited Access To An Interactive Tour Today' would probably work well.

2. Video is OK if people actually have time to watch it. I'd suggest switching to Wistia and checking the video analytics to see whether people are actually watching it and if so, how long.

3. You're better off following copy-writing best practices in terms of headline. 'Aras Innovator Product Demo' simply tells the prospect what the page is but doesn't build any attention or interest. (http://en.wikipedia.org/wiki/AIDA_(marketing))

4. Right now, the video is doing most of the selling on this page - I'd suggest using copy, images to support the feature/benefits pitch.

5. What's unique about this product? What exactly does it do? What's it for? None of these questions are answered for me on this page (without watching a video - which I haven't bothered doing.)