Category: Patriotic Pride

As Independence Day approaches, most in the U.S. say they are proud to be an American, including a slight majority, 54%, who are “extremely proud.” The percentage saying they are “extremely proud” is slightly lower than in recent years and down from peaks at and around 70% between 2002 and 2004, after 9/11.

Americans’ likelihood of saying that they are “extremely proud” to be an American has returned to where it was in early 2001, before the 9/11 terrorist attacks. While slightly more than half of Americans are now extremely proud to be an American, more than nine in 10 are at least moderately proud. This suggests that patriotism is still very much alive in the U.S., even if the fervor is slightly less than it was after 9/11.

The reading of 54% in early June is about the same as the 55% recorded when Gallup first asked the question nearly 15 years ago, at the tail end of Bill Clinton’s presidency. This indicates that patriotism is not necessarily a fixed characteristic, but can vary depending on circumstances — most notably when the U.S. is under duress, as was the case after the events of 9/11 and the build-up to wars in Afghanistan and Iraq.

We find this hard to believe because 100% of our customer are Extremely proud to be an American and they show it in their patriotic decorating. What do you think? How do you display your pride?