While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

Once "forgotten", "neglected" and marginalised", listeners from rural areas who tune to radio stations such as SAFM, RSG, CKI, Umhlobo Wenene, Thobela, Phalaphala, Munghana Lonene, Ligwalagwala, Motsweding, XKFM, Lesedi, Ukhozi, Lotus, and Ikwekwezi, will now be able to make their voices heard when the new SABC additions and changes are implemented next week.

Origin8 Saatchi & Saatchi was the most awarded agency at the creative awards held by the Advertising Association of Ghana recently, scooping an unprecedented seventeen Gong-Gongs. The agency - Saatchi & Saatchi's recently appointed affiliate in Ghana - walked away with two platinum, eight gold and seven silver awards at the fourth annual awards ceremony.

Cape Town headquartered Saatchi & Saatchi Afrika has extended its pan-African network by appointing an affiliate agency in Ghana. Origin8, the country's top marketing communications agency, is also number one in creative award wins for the last three years in the region.