NB: This is a guest article from Gary Leff, a frequent flier mileage expert who blogs at View from the Wing. It’s finally happening. TripAdvisor is going to go big in hotel metasearch as a way to drive bookings.

Yesterday, Google updated its Flight Search. To put things in context, James van Thiel, the industry leader for Google's Netherlands Travel team, talks about integrating search with metasearch and other developments.

Travel has always been one of the most emotional products to sell – memories, smells, sounds, sights and experiences all combine to create an intricate tapestry that offers many approachable threads for marketers.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.