Bi-Weekly Book Reviews for Ambitious Achievers

book reivew

We all have goals, dreams, and priorities that never get done. I have things that I procrastinate regularly as I’m sure you do too.

Here’s the rub. We often think that if we will just use our willpower and get back on track, we can blast through our to-do list, multitasking to keep everyone happy along the way, and emerge victorious winners of the rat race.

His book, The ONE Thing, co-authored with Jay Papasan, encourages you to think through your various roles withthe lens of what they call “The Focusing Question.”

What is the one thing I can do, such that by doing it, everything else becomes easier or unnecessary?

This focusing question is an extension of the “Pareto Principle.” The Pareto Principle states that 80% of the results come from 20% of the activities. Because of this, we look specifically for the highest value for effort. Another great application of the Pareto Principle can be found in the book Eat That Frog by Brian Tracy (it’s about overcoming procrastination).

Pause a second and read the quoted question again. This shouldn’t be a trite process as you determine your one thing. It has to be something you can do. Picking out unrealistic activities helps no one. Saying, “such that by doing it” implies that you are committed and can finish this one thing. Most important, it has to have a ripple effect on the rest of your to-do list. And not only that, you must push yourself to ask if it will make EVERYTHING else easier or unnecessary?

Here’s my story. After graduating college I wanted to continue rigorous reading, to work on public speaking skills, to be more literate in the digital world, to create passive income, to add value to the world, to inspire people of my generation, among other things. 🙂 Way too lofty? That’s just how I think.

I hadn’t read this book but I figured if I could be accountable to an audience, I would have built-in pressure and would be less likely to wimp out. I decided to start a book review YouTube channel.

Looking back, I see this principle in action. By committing to weekly uploads for the first 8 months, I had no choice but to read a book a week and bring value to the videos I was making. Making videos had a direct effect on my ability to communicate and I had no choice but to learn how to edit video in the process. Do I make thousands of dollars or reach millions with useful content? No. But if I don’t start somewhere, I’ll never get to serve that many people.

Your personal reader, I’ll test the books in this series for you!

Jon DeLange is the owner of Jumpsix Marketing Grand Rapids and Director of Development at Lakeshore Pregnancy Center. Find him reviewing books on YouTube as "Why Should I Read That." Visit jondelange.com to keep in touch!