Ferruccio Lamborghini’s eponymous car brand celebrates its 50th anniversary in 2013, with a series of events taking place throughout the year. The highlight takes place in Italy from May 7 to 11 when hundreds of vintage and modern-day Lamborghinis will navigate a 750-mile route through the country. Cities en route will provide pit stops for the vehicles and gathering points for automobile aficionados to admire and photograph the spectacular convoy. The scale of the event is unprecedented – and there are no plans to repeat it – so this is a unique opportunity for Lamborghini lovers to express their passion.

Although opportunities to be part of the procession are limited, travellers who are in Italy in May could find their itineraries allow them to see the convoy in motion. It is due to arrive in Milan on May 7, before leaving the city for Forte dei Marmi on the Tyrrhenian coast on May 8; on May 9, the tour travels to Rome. Events continue on May 10, when the cars drive to Bologna. From there, the celebrations travel to Lamborghini's headquarters in Sant'Agata Bolognese on May 11.

Appropriately, given that the event is a celebration of the brand’s heritage, it will also pay homage to the Italian landscape that influenced it. Anniversary celebrations around the world and throughout the year will also raise funds for the Emilia-Romagna region of Italy, which was badly damaged by an earthquake in May 2012. Lamborghini is directly funding May’s gathering but will contribute 10 per cent of the proceeds from event participation and sponsorship fees into a fund to help redevelop areas that were worst affected by last year’s events.