Case Study - March 13, 2018

Being on the cutting edge of technology and looking to incorporate A.I. to improve the performance of its sales team, the Milwaukee Bucks launched the piLYTIX Sports Platform for 2017-2018 ticket sales. In order to better understand the impact of the PX Platform, the sales management team at the Bucks launched the platform with a pilot user group for a three month period.

It was the first time that the performance of a randomly selected PX Platform pilot group was compared to that of a control group.

The significance of the results surprised both the Bucks and piLYTIX.

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