The genesis of what became the cover story on Safelite — c’mon, sing the jingle with me … “Safelite repair, Safelite replace!” — was an email conversation with the company’s PR contact in the run-up to Response Expo 2017. Yes, sometimes the process takes a bit. After letting the contact go cold until last fall, I reached out to a new Safelite contact, Katie Salvator. Prior to her departure from the company earlier this year, not only did Katie work hard to get me squared away for this interview with Renee, but also got the ball rolling on bringing Millard in to speak at the Expo. As we went through the process, the company’s director of communications, Keriake Lucas, also jumped in to lend a helping hand. The whole team at Safelite was outstanding to work with and Cacchillo provided incredible depth to her comments during the interview. All in all, it’s one of my favorite pieces of the past year. If you missed the link above, click here: A Clear View

Freelancer Bridget McCrea handled our 2Q media spotlight feature, which dives into the expanding world of TV and how consumers’ demands on marketers — and those delivering content — are driving technological change. With thoughts from marketers, media agencies, technology providers, and media outlets, the piece gives a decent snapshot of some of the options out there for marketers today — and what’s coming in the near future. That link, once again: Expanding Technology, Demanding Viewers

Not only is Cannella Media‘s Tony Besasie a veteran Response Advisory Board member, but he’s also one of the more thoughtful media executives out there. In his company’s latest DRMA Spotlight story, Besasie riffs on “video everywhere,” attribution, data science, and the expansion of opportunity to sell products and services directly to consumers. Want more? Here you go: Leading the Evolution

Finally, my Editor’s Note column was written for the folks who joined us in San Diego, and leads with last summer’s conception of “MTC Expo.” Nine months in the making, the event ended up being as seamless from our perspective as any we’ve run during the past dozen years. And, by and large, the attendee feedback has been outstanding. If you were on hand and we haven’t chatted since the show, don’t hesitate to drop a line with your thoughts — good, bad, or otherwise. We always love hearing from our attendees. It’s the only way we can keep improving. Here’s that link to the column one more time: See You in San Diego … at the Intersection of Media, Technology, and Commerce