Category Archives: Sales Strategies

There’s a lot of noise out there. As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, … Read more

2015 is approaching rapidly! Every year, I use the last month to do strategic planning in preparation for the following year. Year-end is a great time to reflect on the year’s WINS and losses, along with all there is to … Read more

There are lots of books, courses and trainers in the business world who can teach you how to sell. We all know that sales are the life blood of our business. Without sales, you have no income and no business. … Read more

During my years of working directly with small businesses, talking with entrepreneurs day in and day out, participating in forums and seminars, and joining small business and entrepreneur’s associations, it has become increasingly apparent to me how important it is … Read more

As business owners, our natural tendency is to want to offer our customers choices. It seems logical – the larger the selection, the more choices our prospects have, the more they’ll buy, right? Wrong! It may seem counter-intuitive, but the … Read more

If you think that the way to grow your business is to get more clients, think again. There’s another, better way to grow you income. Many business owners are so focused on getting more and more clients, they ignore their … Read more

Customers buy from vendors they know, like and trust. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic pop is cheaper. You do this because you know, like and trust the Pepsi … Read more

Ask an entrepreneur about the biggest challenges in his business, and you will inevitably hear that his potential customers don’t see or understand the value of his product or service. The entrepreneur’s prospects are not buying, or they are asking … Read more

Remember when Brussels sprouts sucked? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts were gross, outdated, and anything but in demand. At least they were back then. Now … Read more

Sales is the lifeblood of your business. You probably have incentives and motivational programs in place to encourage your sales force to sell more of your product or service. Perhaps you invest in ongoing training and support. But what if … Read more