Accessibility in IT Social Networks

Is your show accessible?
When we ask about accessibility to shows, most people think about access for wheel chairs: the sitting arrangements and where their WC is accessible.
When we ask for more details, people usually think about producing a show where persons with disabilities are performing, for example producing a show where there is some dancing with people on wheel chairs.
Accessiblity for us is a comprehensive concept that goes from purchasing a ticket through an accessible website to catching the bus back home after the performance on accessible public transport. Accessible webs, accessible web content, accessible transport, subtitling, audio description... the possiblities are endless.
Why is this course useful?
To make the venue and the production accessible to all citizens, and specially to persons with disablities. The course will go through the many accessible services you can offer, and how to implement them in your venue or your production. The final aim is to mainstream accessibility so all people have equal access to culture.

In this unit you will learn about communicating and promoting accessibility, some may say “accessibility PR”. More in particular, you will learn to identify the relevant stakeholders and suggest strategies to involve them. You will learn what an accessibility policy for a cultural event or venue is and how to implement it. You will learn how to promote accessibility for a cultural event or venue, using both traditional and online media in an accessible way.

Taught By

Pilar Orero

Titular de universidad

Sharon Black

Research Fellow and Tutor in Translation and Interpreting

Anna Matamala

Profesora

Transcript

Think about it: could you do your job without reading your e-mails? And could you even get a job if you couldn't fill in the application? If you can't access the tools and technologies to look for or perform a job, your employability and productivity suffer. It is easy to understand why inaccessible technology can be a major barrier to employment or on-the-job success. This same logic applies to social media. More and more organizations use social media to disseminate their activities and conduct outreach activities. Not on all social media content is accessible which limits the reach and effectiveness of these platforms. With 20 percent of the population estimated to have a disability government agencies need to ensure that their messages services and products are as inclusive as possible. To put simply, the accessibility of social media or any product or IT offering is everyone's responsibility. It is vital that your government or your company or your venue promotes accessibility in all of its technology efforts to comply the European Accessibility ACT and the European Directive AVMSD. An effective and responsive government depends on citizen engagement as well as diverse, well-prepared workforce. And both of these require access to information and technology. You will find some short videos showing: 5 things every social media content manager needs to know. How to be more accessible on Twitter. How to be more accessible on Facebook. How to be more accessible on Youtube and Vimeo.

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