We are pleased to invite you to an informal presentation by financial communications firm Ruder Finn (www.ruderfinn.com) where they will outline the findings for a recent study into social media engagement by HSI companies. The study showed that use of social media by HSI companies in Hong Kong, as part of their investor relations, is relatively low. Ruder Finn concludes that many HSI companies are missing potential communications opportunities and could drive greater value from the ongoing investor relations activity and investment.

HSI companies which have not established an official social media presence also face reputational risks as content is often generated automatically for them. As an example, a very high number of HSI companies (78%) have their Facebook presence created automatically via "robots", with content sourced from third- parties such as Wikipedia.

In a global investor environment, where social media is now a recognised communications channel, Ruder Finn believes all listed companies in Hong Kong would be well advised to review their social media engagement strategies. While the landscape of social media will almost certainly change, one fact remains: social media isn't going away any time soon. Combined with a news environment undergoing revolutionary change, any public company would be well advised at least to consider what these changes mean and the potential benefits and advantages they offer.