Aciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.

Learning objective
The case presents the dilemma of innovation, particularly when it pertains to a very promising, but "green" technology. If the company goes to fast, it would find itself acquiring capabilities for which there is no demand, and proverbially diving into an empty pool. But if the company is too slow, others might get an advantage. How to face those decisions? What's the best way to implement innovation?