“What is it, what does it do and what are best practices?”, I wondered when I heard that I was the designated jury member to chair the digital marketing session...

Latest tweets about this

OrwellUpgradedMonday 12, May 2014 03:26 PM

@mykola @leashless It's advertisers that ruined the current internet. Impossible to create business models based on user experience/outcome.

JeremyCocomiseTuesday 13, May 2014 07:46 AM

Believe it or not @Yobbo123, some companies still have business models based around print media & still don't see any value in the internet!

GurlTalkTVShowThursday 15, May 2014 06:16 AM

@Gurl Talk TV Show: "KEY BOARD & MOUSE" CELEBRITY'S, GANGSTERS, RECORDING ARTIS, MODELS AND BUSINESS OWNERS IS WHAT THE INTERNET IS MADE UP OF TODAY !

Business models on the Internet

Don't outlaw successful business models on the Internet

Don’t outlaw successful business models on the Internet

This is the second article in the series on Net Neutrality: H.R. 3458 – A dangerous experiment in Internet regulation.

Representative Ed Markey has proposed some heavy handed Net Neutrality rules in H.R. 3458 that would outlaw several existing business models. The FCC may also be where the FCC would determine which managed services should be permitted on broadband and wireless networks, but it is unclear what the final rules will look like until they’re published.

Before we dive in to these newly proposed rules, some background information is useful to put everything in context. Google and other Net Neutrality proponents have long championed these heavy handed regulations on managed services on the Internet. Now that Congress and the FCC is considering whether to adopting them, it is imperative that we study the merits (or the lack thereof) of these proposals. Google has given us a great starting point by publishing their on what should and should not be permissible. Table 1 takes Google’s definition and highlights the contradictory positions.

Levying surcharges on content providers that are not their retail customers;

Crippling managed services and private networks

H.R. 3458 attempts to regulate private networks and managed services. Here are three specific sections of the bill that attempt to accomplish this.

to guard against discriminatory favoritism for, or degradation of, lawful content, applications, or services by network operators based upon their source, ownership, or destination on the Internet;

ensure that private transmission capacity services do not undermine the purposes of this Act and do not diminish or degrade the level of Internet access service offered to the public by the same provider; and

ensure that private transmission capacity services are not offered in an anticompetitive, unreasonable, discriminatory, or deceptive manner.