Isn't the profit margin super slim for NVIDIA and AMD/ATI? Integrated graphics is getting pretty powerful for the average user already, plus it's been said that the market share of integrated graphics is only going to go up. Plus people are starting to buy tablets now instead of desktop PCs and laptops.

Truthfully if I recall correctly, these lower end GPU's are the bread and butter of NVIDA and ATI. We only account for 10% of the actualy GPU market (don't take that number to heart, just pulling it from the air).
So realistically these cards are going to be their money makers regardless of margin, since volume has its own quality.

You are right though, tablets are the thing right now. But I think the Gaming market will still make for a very diverse and profitable Computer market.

ST

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Truthfully if I recall correctly, these lower end GPU's are the bread and butter of NVIDA and ATI. We only account for 10% of the actualy GPU market (don't take that number to heart, just pulling it from the air).
So realistically these cards are going to be their money makers regardless of margin, since volume has its own quality.

I remember reading somewhere just recently that it was ~56% integrated, ~44% Discreete. Of which that 34% was split up 56% ATI and 44% nV. The numbers were similar to that anyways, which is why I can remember them

...Now that really doesnt tell much considering the market goes from OEM low end cards (ie the GT210, ATI 5250 etc) INCLUDING integrated junk, all the way up to the discrete monsters, nor does it reveal when the data was polled (My guess is 5/6 series ATI since they are 'winning' this round according to the market).

What that DOES show us is that the market is flooded with over half of PC's being shipped with shitty low end intel/nv/ati integrated gpus . But much like all of computer history; Integrated is the future. Smaller and smaller chips with more and more built in to them.

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I remember reading somewhere just recently that it was ~56% integrated, ~44% Discreete. Of which that 34% was split up 56% ATI and 44% nV. The numbers were similar to that anyways, which is why I can remember them

...Now that really doesnt tell much considering the market goes from OEM low end cards (ie the GT210, ATI 5250 etc) INCLUDING integrated junk, all the way up to the discrete monsters, nor does it reveal when the data was polled (My guess is 5/6 series ATI since they are 'winning' this round according to the market).

What that DOES show us is that the market is flooded with over half of PC's being shipped with shitty low end intel/nv/ati integrated gpus . But much like all of computer history; Integrated is the future. Smaller and smaller chips with more and more built in to them.

Sorry, when I was saying we make up 10% I ment on the High end crap like 450/460 and above.

But you are probably right with those numbers there Sagath.
The market is clustered with tons of low end GPU solutions, however if we look at it realistically that is okay. Most of the end users don't need anything but that.
My Old work purchased 2-3mil in Dell's per year, and they had some of the crappiest GPU's on board, but that is all they needed.
Its all in the market. For now though the integrated for us will take a long time on the GPU end as Shrinking the whole design will take some time still.

ST

__________________

"We know not why he calls for us, only that when he does we must answer" - DMP 2009

"Dear Iceberg, I am sorry to hear about global warming. Karma is a bitch. Signed - Titanic"

I would rather believe and find god doesn't exist than to not believe and find that he does.