Hulu continues rapid growth in March

NBC Universal and News Corp.'s Hulu online video service took the No. 3 spot last year for Internet video. It was launched about 13 months ago, and has grown considerably in that time. During March, over 380 million videos were viewed on Hulu, a 14 percent rise from February, according to ComScore.

The site gathered 41.6 million unique viewers last month, with a growth rate that outpaced YouTube and the overall online video industry. The growth of Hulu shows the migration of viewers toward long-form videos on the Internet. The average Hulu video was almost twice as long as the overall average online video, according to ComScore.

It's not a surprise at all that Google Inc.'s YouTube was the dominant video site in March, accounting for 49 percent of all video views and 59 percent of viewers. The company is looking to fight for Hulu's new found audience having recently announced agreements with content companies that would bring full length movies and TV shows to the website.