We often ask the question, "Why do people give?" Every day, thousands of people donate to charity. Some give their money; some give their time.

But there is a new question that charities are asking: How do we motivate someone to give to us again?

We say "mahalo."

The Hawaiian word for thank you, Mahalo is a simple platform which allows an organization to bring a donor closer to their cause with a personal media message.

A person gives their donation, and they create a message on their phone. The recipient of the donation, or the charity themselves, is one click away from responding with a thank-you message to show the donor their direct impact.

We help you connect to your donor on a deep and personal level, and they are motivated to give again. We believe in the power of a "thank you." And so do your donors.

So the next time someone gives to your cause, will you be ready to say mahalo?

What problem does it solve?

Less than half of donors will make a recurring donation to a charity.
Why? We believe donors lose connection with the charity after the donation is given.
Aside from a face to face encounter, the most personal form of communication is through a video message.

In comes Mahalo.

Our Mahalo (Hawaiian for "thank you") technology allows a charity to personally connect with its donors.
Using this two-way video communication, we are able to show a donor their direct impact, engaging them and bringing them back to donate again.

When someone chooses to give a second time to a charity, they are 80% likely to become a lifelong donor. These recurring donations will free up valuable resources currently being spent on prospecting for new donors.

Mahalo In Action

Let's read about Tomaki's donation experience of giving a cape to a child in the hospital.

1) The donor gives to the cause

​Tomaki is a young student who is passionate about giving to great causes. He learns of a company that gives superhero capes to kids in the hospital. Tomaki goes on their website and donates a red cape for a local child facing treatment.

2) If it applies, the donor records a media message to travel with their donation

​During his checkout process, Tomaki makes a video message accessible using a unique code that travels with a patch attached to the cape.

3) The recipient receives the donation and message​

The cape is delivered to the hospital, where a young patient named Zach receives it. Zach uses the code to watch Tomaki's video on the charity's website.

4) A response​ ​message​ is created

Zach is pumped, and wants to send Tomaki a "thank you" video. One click of a button accesses Zach's camera on his smartphone. After filming his message, it uploads and sends to Tomaki's email. ​The charity or organization also has the ability to record these personal, direct messages that send to the donor. ​

5) Donor views response

Tomaki opens his email, clicks a link directing back to the charity's site, and watches a response video from Zach, who is 7 years old battling bone cancer. Zach says, "Thank you for my cape, Tomaki, I love it! It makes me feel like a superhero during my treatments."

Tomaki has now seen his impact directly. He knows his actions matter to the cause, and he trusts this organization to turn his dollars into real change. Directly connected, deeply moved, and passionately motivated, Tomaki decides to give a cape again.