The insight is wrong, the real insight is moms always think their sons never grow up, that is the real insight. The thing about happening only on mothers day, it´s a lie someone made up for this ad to kinda work.

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom

This ad is so meaningful and so on!!! my God if I could count the number of times my mother has
pinched my cheeks and I am a grown man!

The brilliance of it is it reminds mothers that they still are young themselves by being able to pinch the cheeks, and
it works by making the son feel good about providing that kind of pleasure to his mom