Email's Conversion Rate Outperforms Other B2B Web Traffic Sources

Optify has released its "2012 B-to-B Marketing Benchmark Report" which finds that email bests all other sources of web traffic when it comes to conversion rate. A study of 62 million visits from
350,000 leads across 600 companies revealed that the conversion rate of email was 2.89%, 81% higher than the average of 1.6% and 42% higher than second-place referrals at 2.04%.