External Environment Competition: Ben & Jerry's Strong competition by Haagen-Dazs Company Inc. and other significant competitors are Dannon, Columbo, Dove bars and Healthy choice. Company has risk of by potential competitors but they take challenges by launching the new product. The Ben & Jerry ice cream is costly but the promotional activities compete the competitors. Haagan Dazs has vast resources but the Ben & Jerry has brand loyalty. The Ben and Jerry has a premium products compare to Haagan Daz. Political Trend: Ben & Jerry has a strong Politically stable situation in main market. Economic Growth and Stability: At present United States economy is Weakening but the The demand of product is declining due to economic but they are still at no.1 Ice- cream company and managing the profitability by facing the economic challenges. Supply and demand of ice-cream growth is low. Due to ice-cream competition the customers are looking low priced products. Ben & Jerry's total annual sale in the United States as a whole in 1994 was $3.6 billion, $415 in super premium and $ 550 in frozen-yoghurt market. Social: Now-a-days people are more health consciousness so the company is investing money in promotions. Ben & Jerry is known for its caring attitude and handling over 7.5 percent of its profit each year fund to social and environmental project. The company make ice-cream using only hormone free milk from local dairies. Technological Advancement: Ben & Jerry uses advance technology and innovating creative and attractive products. The company takes online orders and delivers the products faster. They have high technological ice-cream machines. The Internet provides abundance of information and helps to market the product. Internet is a convenient way to access the information and find the product. The company website www.benjerry.com gives customer an useful information. Technological Advancement also offer enormous opportunities and challenges pertaining to...

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...ExternalenvironmentExternal Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics
Economy – business need to observe the economic indicators constantly because eco. indicators is the external factors that determines the demand for their product and therefore their profitability. Eco indicators : - eco growth - Inflation - unemployment - balance of payment
What effect do they each have on business and why does business need to watch them carefully?
• • • • • •
Eco growth – rate of growth of output and income The level of employment or unemployment The rate of inflation The exchange rate The balance of payment The impact of government policy on business organisation: - policies relating to interest rate - taxation - government expenditure - the exchange rate.
Economic growth is defined as an increase in the productive capacity of the economy or a rise in real national income per head. As it provides the means achieving higher living standards
Economic growth is obviously beneficial...

...The ExternalEnvironment:
Opportunities, Threats, Competition,
and Competitor Analysis
The externalenvironment affects a firm’s strategic actions. For the example, when Philip Morris International (PMI) joint venture with Swedish Match AB, PMI distribute smokeless tobacco in multiple global market. A firm’s externalenvironment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco products). Collectively, opportunities and threats affect a firm’s strategic actions.
The externalenvironment influences firm as they seek strategic competitiveness and the earning of above-average returns. The externalenvironment is filled with uncertainty. Firms must be aware of and fully understand the different segments of the externalenvironment to handle this uncertainty. Firms have to acquiring information about competitors, customers, and other stakeholders to build their own base of knowledge and capabilities.
External Environmental Analysis
The external environmental analysis has four parts: scanning, monitoring, forecasting and assessing. Scanning is identifying early signals of environmental changes and trends. Monitoring is detecting meaning through ongoing...

...Many employers were forced to cut wages or to keep pay rises very low.
As a result, consumers had less disposable income. This means they are less likely to purchase luxury goods. This had a direct impact on Jessops as camera sales declined
Read more: http://businesscasestudies.co.uk/jessops/responding-to-changes-in-the-market-environment/economic-factors.html#ixzz2WLkFfJgI
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Examples
Some environmental and ethical factors are:
* Fair trade food production aims to provide fair prices and better working conditions for farmers and farm workers.
* Farm assured means that the farms and food companies meet high standards of food safety and hygiene, animal welfare and environmental protection.
* Food miles means the distance that food travels from where it is grown to where it is bought. This is an environmental concern because of the CO2 emissions from transport.
* Free range is a method of farming where animals are allowed to roam freely.
* Genetically modified food is grown with genetic manipulation technology. Some people consider this a risk to the environment and choose GM-free products.
* Organic foods have been grown without the use of chemical fertilisers or pesticides.
* Seasonal foods means foods that are in season. Choosing these reduces food miles
* Sustainability is food production that aims to preserve the world's natural...

...The ExternalEnvironment
All outside factors that may affect an organization make up the externalenvironment. The externalenvironment is divided into two parts:
●
●
Directly interactive: This environment has an immediate and
firsthand impact upon the organization. A new competitor entering
the market is an example.
Indirectly interactive: This environment has a secondary and more
distant effect upon the organization. New legislation taking effect
may have a great impact. For example, complying with the
Americans with Disabilities Act requires employers to update their
facilities to accommodate those with disabilities.
Directly interactive forces
Directly interactive forces include owners, customers, suppliers,
competitors, employees, and employee unions. Management has a
responsibility to each of these groups. Here are some examples:
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●
●
●
●
Owners expect managers to watch over their interests and provide
a return on investments.
Customers demand satisfaction with the products and services
they purchase and use.
Suppliers require attentive communication, payment, and a strong
working relationship to provide needed resources.
Competitors present challenges as they vie for customers in a
marketplace with similar products or services.
Employees and employee unions provide both the people to do
the jobs and the representation of work force concerns to...

...Singapore is also a tropical country that has two seasons that is rainy and dry season. This factor is very precise with the Ben & Jerry's ice cream, when the dry season arrives, the customer would prefer to eat ice cream to refresh. Ben & Jerry's ice cream also has several counters located in various malls and scattered in different areas such as in The Cathay, Vivo City Mall, Raffles City Mall, etc. And the other main thing is if consumers are lazy to going to the mall, Ben&Jerry’s ice cream can also be easily bought in supermarkets such as FairPrice ntuc, 7eleven, etc. With identification of a population density spread it will very easy and can allow for consumers to get Ben & Jerry's ice cream.
3.2. Demographical Segment
Demographic segmentation is the segmentation of the market divided by the difference in the different groups of customers in terms of the need to determine the appropriate promotion. Target Market at Ben & Jerry's ice cream is Generation Y who is 10-21 years of age (Kotler, 2008, 194). Most of Generation Y has not had a job and a steady income, but this generation considerable role in influencing people those around them, especially their parents so that they can buy and consume the ice cream that they want with the money given by their parents or revenue at the intermediate level for those who already have a job. Whereas gender targets on Ben&Jerry's ice cream is a...

...EXECUTIVE SUMMARY
The ice-cream giant we know today as Ben & Jerry’s started off as a $12,000 investment made by Ben Cohen and Jerry Greenfield to open their first ice-cream shop in a renovated gas station in Burlington, Vermont. After opening their first franchise in Shelburne, Vermont in 1981, their gross revenue grew from $4 million to $58 million in five short years. Cohen and Greenfield’s “commitment to social causes and their open, relaxed demeanor” played a key role in the company’s “non-traditional” personality and “unique marketing drive.” The B&J’s Foundation was established to fund community-oriented projects as a commitment to their social causes. Initially funded by the founders, they pledged 7.5% of the company’s annual pretax profits to fund the foundation.
In 1984, B&J’s went public and continued to see their sales climb, reaching nearly $100 million in 1991. The focus that B&J’s put into social causes as well as the wellbeing of their employees is what attracted and retained many of the employees to the company. In April 2000, Unilever, a leading multinational company branded in businesses in the food industries and in home and personal care, made a bid for B&J’s. At the time the deal was moving forward, top executives made several pre-deal commitments: B&J’s would retain it brand name, all B&J’s employees were to remain employed for a minimum of two years following the acquisition, and lastly,...

...﻿Finance – Ben and Jerry’s Case
Assignment:
1. Do you agree with Ben & Jerry's current mission statement? Why or why not?
The Ben and Jerry’s Mission Statement is a bit contradictory, as their economic point stresses raising value for the shareholders, meanwhile they are in the business of distributing 7.5% of their pre tax earnings to social foundations and community action groups. The product point can work in conjunction with the social and economic aspects, but the points about social responsibility and maintaining profitable growth is difficult to achieve.
2
2. How has Ben & Jerry's fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry's performance on each of the three dimensions of the mission statement?
Product: Ben and Jerry’s product has been well received is the major reason the company has been successful. Their unique flavors such as Chocolate Fudge Brownie are innovative within the ice cream industry.
Economic: The Company has not been very successful in their efforts to maintain profitable growth. The share price has remained relatively flat, and the graph on exhibit 2 shows that investors would have been better off investing in an index tracking fund for the s and p 500 than investing in ben and jerry’s stock. Spoos tries to mimic the overall U.S market using a sophisticated weighting system. They have...

...Ben and Jerry’s
Ally McCormick
Adrian College
10/09/12
BAD 342 Information Technology &amp; Project Management
Strategic Direction
Ben and Jerry’s strategic direction is partly consisting of their mission statement. The first part of their mission statement, product mission, states, “To make, distribute and sell the finest quality, all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products.” This part of the mission statement shows strategic direction by addressing the wants of the consumer through new flavors constantly being introduced quickly into the market and also quality control. The second component, the social mission, states “To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community- local, national and international.” This is addressed through the annual 7.5 percent pre-tax earnings that the company donates to charities. The third part of the mission statement, the economic mission, states “To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards.” The company addresses the economic mission by offering employees stock options through the company and by continuing to sell stocks. Also, the company is addressing a...