There is a need for contingency planning and potentially have a diverse product range to limit the risk of one product.
Economic Future:
Key points – assuming you are a UK based company, the potential uncertainty in the Euro zone e.g. countries leaving the Euro zone, fluctuation with exchange rates.
Proposed managerial planning objectives – Similar to the political future, keep abreast of potential changes and have contingency plans in place, e.g. a supplier could be based in Europe so the company could look at secondary