Nancy Nabil Ajram (Arabic: نانسي نبيل عجرم‎) (born May 16, 1983) is a multi-platinum Lebanese singer and Goodwill Ambassador for the UNICEF[1]. By 2007, Ajram had sold over 2 million records ranking 3rd best selling female artist in Lebanese history[2][3]. She has released seven studio albums to date and appeared in numerous music videos and commercials. She participated in the most significant Arabic festivals and won multiple awards, most importantly the 2008 World Music Award of best-selling Middle Eastern artist, the youngest Arab WMA winner to date. Nancy Ajram is the first and only female sponsor and spokesperson of Coca-Cola in the Middle East and Arab world. Considered by many as an Arabic music icon of the decade, Nancy was described on the Oprah Winfrey Show as one of the most influential personalities of the Middle East[4].

Early life and beginnings

In 1995, at the age of twelve, Nancy Ajram took part in a variety show, Noujoum Al-Moustakbal, ("Stars of the Future"), a Lebanese reality television competition, which finds new solo musical talent. Ajram won a gold medal in the Tarab category after singing a song by Umm Kulthum.

Ajram studied music with renowned Lebanese musicians and although she was less than 18 years old, the syndicate of professional artists in Lebanon accepted her as a member. Her first singles were titled "Hobbak Allam Albi elGheere" by Abdo Mounzer, and "Oulha Kelma Ala Shani". At the age of 15, she released her first album, Mihtagalak ("I Need You') in 1998. It was followed by Sheel Oyoonak Anni ("Stop Staring") in 2000, which achieved more success.

Music career

2002-2004: Akhasmak Ah

Ajram's breakthrough was when she began working with Jiji Lamara, an experienced producer and manager. In early 2003, Ajram rose to instant fame with the success of the lead single "Akhasmak Ah" and the release of her third studio album, Ya Salam ("How Beautiful") which was a best-seller. The music video of "Akhasmak Ah" caused a controversy; reminiscent of older Arabic films, Nancy appeared as a cafe manager who dances and flirts with its customers. The release of the next music videos, "Ya Salam" and "Sehr Ouyouno" quieted down criticism as they better introduced Nancy's vocal abilities and style to the public.[citation needed]

2004-2006:Ah w Noss, Coca-Cola

Her fourth album, Ah w Noss ("Yes, and a half"), was released on April 12, 2004, and it was also an important marking point in Nancy's career. The tremendous success that "Ah w Noss" achieved stabilized Nancy's position as an A-level star in the Arab music industry. Nancy then filmed "Lawn Ouyounak" (Color of Your Eyes), which portrayed Nancy as a bride in a traditional Lebanese wedding. After the release of the album, Nancy Ajram signed with Coca-Cola to be their official celebrity spokesperson for the Levant, Arabia and North Africa. Her first Coke commercial featured her hit, "Oul Tany Kida?" (Say That Again?), which was filmed with the international Italian director Luca Tomassini. The commercial's success lead to its filming as a music video behind the scenes of the commercial. The 4th hit single from the album, "Inta Eih?" (What Are You?), was a slow directed by Samir Sfeir. Nadine Labaki directed another clip that featured Nancy as a wife who sees her husband cheating on her yet she hides it in torment to save their relationship. The music video received tremendous positive reviews and Nancy was greatly praised. Leading Egyptian actors and directors, like Faten Hamama praised Nancy's acting abilities and movie offers doubled for Nancy. Nancy also opened for Enrique Iglesias's first concert in Egypt in 2004.

2006-2008:Ya Tabtab Wa Dalla, Shakhbat, El Donya Helwa

Ajram in her first Damas (Farfasha) campaign, photographed by Fares Al Jammal. 2006

Her fifth album, Ya Tabtab Wa Dallaa was released on February 15, 2006. Atabtab was considered Nancy's best album to date, with six music videos released, eight radio hits, and five songs used for commercials.

The title song's video was Nancy's last video directed by Nadine Labaki, as she then started working on her movie Caramel. Nancy then released the video of her Coca-Cola hit "Moegaba" (Admirer), as well as a video and commercial for her newly signed Damas Jewelry contract advertising their "Farfasha" set. The song used was Ana Yalli which was promoted before the album's release. Nancy then cooperated for the first time with prominent Lebanese director Said el Marouk, filming "Ehsas Jdeed" (A New Feeling) which is widely considered to be the most successful song of the album. The video, which was a salute from Said to his deaf and mute parents, depicted the story of a rich woman who falls in love with a deaf and mute man. Later in 2007, Nancy released all together the video of "Elli Kan" (All That Was) for Damas's second campaign, her Coca-Cola Side of Life commercial featuring a new single "El Donya Helwa" (Life is Beautiful), and a video and album directed towards children, titled Shakhbat Shakhabit (Scribbled Scribbles). "El Donya Helwa", Nancy's 7th commercial, is considered one of her most successful commercials representing her style and Coca-Cola's with colors, happiness, and music, and it led her to release a Live album featuring the single.

Ajram's sixth album was fully dedicated to children with a variety of songs aimed towards teaching children good values and morals, something she has wanted to do for a long time. The music video was her second cooperation with Said El Marouk and featured four songs from her album, the most successful of which were "Shakhbat Shakhabit" & "Shater Shater". Nancy performed these songs at several fund-raising events for children and other children's events, such as the children's TV channel MBC 3, and the children's entertainment TV Show "Star Zghar". She then filmed with Fadi Haddad, the director of photography of her previous works with ElMarouk, a video for the song "Resala Ilal Aalam" (A Message to the World) which talks about world peace. The video was released on May 25, 2008, the day the Lebanese president General Michel Suleiman was elected ending a deadlock that lasted since November. It was the first video for Nancy that had an entirely graphical world that implied the suffering of children worldwide and the need to bring out a more colorful and happy world for them. Old rumors claimed that the video was presented to the UNICEF. In 2007, Nancy performed alongside Lionel Richie in Egypt at a launching event.

2008–present: Betfakkar Fi Eih, WMA, Oprah, UNICEF

In February and March 2008, Nancy released three Coca-Cola commercials that featured a brand new hit from her long awaited album. The song, "Meen Gheyri Ana (Noss elKawn)" (Who Else?) was made by the successful Yey and Ana Yalli trio (Nizar Francis, Samir Sfeir, and Tarek Madkour). The single was an instant hit and served as a highly successful promotion 5 months before the release of the album. Nancy released her seventh studio album after several delays on July 30, 2008, which has been highly anticipated by fans for almost three years. This long awaited comeback album held lots of surprises for her fans with a huge change in her style that presented her matured vocal abilities like never before. Nancy's 7th album, Betfakkar Fi Eih?!, is considered to be one of her most successful albums so far as it won her first World Music Award in her career. The album included her first "Tarab" song called "Biteegy Sirtak" since 1998's Mihtagalak album, and in general had a wide mix of several different styles ranging from dance, beat, pop, to drama, romance, Tarab and oldies. Even though the hit video had mixed opinions, the second video of "Min Dally Nseek" was much more accepted, peaking at #1 for seven consecutive weeks in Melody Hits [5]. The same musical trio who created "Ehsas Jdeed" did one of the instant radio-hits of the album, "Lamset Eed" (Touch of a Hand), which was filmed with Leila Kenaan with a high budget, and the song and music video peaked charts for months. With this album Nancy signed a celebrity endorsement deal with Sony Ericsson, as a special w595 phone was released holding Nancy's signature, and Wana Ben Idek was chosen as the commercial song.

On November 9, 2008, about a month after her marriage, Nancy Ajram won her first World Music Award for her best-selling album Betfakkar Fi Eih. In her short speech, Nancy thanked her parents, Jiji Lamara, her fans and album makers, and husband, saying "2008 has been a fantastic year - a successful album, my wedding, and now a World Music Award, what can I ask for more?"

On September 28, 2009, the Oprah Winfrey Show aired an episode titled "Fame Around the World" that talked about the most famous celebrities around the globe in brief reports. Representing the Middle East region and Arab world, Nancy Ajram appeared in a report featured on the show and was described by Oprah as "the Britney Spears of the Middle East". Nancy Ajram is the first and only Arabic artist ever mentioned on the show.

Marriage and motherhood

In September 2008, Nancy married Dr. Fadi Hachem after a three-year relationship; the wedding was attended mainly by close friends and family. Nancy continued her work during pregnancy, during which she filmed "Lamset Eid" and her first Sony Ericsson commercial. She also participated in several concerts, such as Layali Febrayer and received her World Music Award.

On May 16, 2009, Nancy gave birth to her first child, a daughter she named "Mila." Short for Milagrosa (miraculous in Spanish), Mila is also a traditional, Levantine name popular in rural Lebanon and meaning a "blooming tree"[6]. However, Nancy revealed that the name was Fadi's choice inspired by the Ukrainia-born US actress, Mila Jovovic. Nancy released a song for her daughter, "Ya Rab Tekbar Mila" (I Pray that Mila Grows Up) on the same day. In a survey done by Rotana Magazine, Nancy was voted as the "Most Beautiful Mom" of 2009[7].

Philanthropy and humanitarian work

Ajram has participated in numerous charity events and concerts that she considers a priority in her music career. In the year 2006, Ajram opened an organization under the name "Jam'iyet Nancy Ajram Al-Khayria" (Nancy Ajram's Charity Organization) in Beirut, Lebanon, that works on collecting and distributing money for the poor. Nancy also released a song about peace, "Resala Ilal Aalam" (A Message to the World), in her children's album as a music video, which was rumored to be presented to the Unicef. Ajram also participated amongst over 100 other prominent Arab artists in a huge production called "ElDhameer elArabi", a 10-year sequel to "AlHelm Al Arabi" that outlines the major political events in the Arab world in the past ten years.

In June 2008, Nancy participated in The Big Ball, a charity event in Dubai which raised over Dhs 940,000 for helping underprivileged children [16] by auctioning one of her favourite dresses and encouraging children's fund-raising events; she announced, "The Big Ball is doing a wonderful thing and I'm happy to support it. I'm coming for my love of children and because I want to help underprivileged children find a happy place in this world. Children inspired my latest album Shakhbat Shakhabit and especially the song "Resala lel3alam" (A Message to the World)." [17] Ajram, however, continues to refuse announcing her other charitable projects to the public.

On October 22, 2009, the UNICEF chose Ajram to be the first female regional ambassador for the Middle East and North Africa, as was announced in a press conference held in Beirut. Nancy announced that she will be starting her charity projects in 2010. In late 2009 she appeared in the UNICEF's commercial marking the 20th anniversary of the Convention on the Rights of the Child, joining other influential Middle Eastern celebrities such as Kazem el-Saher, Saber el-Rebai and Karess Bashar.

Criticism and controversy

Many rumors of boycotts against Ajram's concerts filled the internet, although none appeared to be true.[18]

In October 2003, a riot broke out outside a concert by Ajram in Bahrain. Islamists from the country's main opposition parties, including Al Wefaq, attacked concert goers. Al Wefaq's leaders defended the action, as it was the Muslim holy month of Ramadan.[19] In May 2006, Ajram returned to perform in Bahrain without any incidents.

On her official website, Nancy Ajram has apologized[20][21] for anti-Iranian remarks [22] falsely attributed to her on a website posing as her homepage.

Nancy Ajram has expressed extreme anger towards recent circulating rumors in Egypt regarding the spread of nude photos of her on mobile phones. A large number of youths around Egypt and around the Arab world have been spreading nude photos of the singer supposedly taken at a women's spa for a full body wax. Nancy, however, denies the spa visit and claims such photos are fake.[23]

Melissa Corken, the World Music Award representative defended the award, threatening to sue whoever claims it is bought by its recent Arab winners (Nancy Ajram, Elissa, and Amr Diab), and scandaled several Arab singers and major production company Rotana, claiming they attempted to purchase it. This came as a response to the riot caused by fans of Elissa[24] who had a competing album for the award; however Corken shut the fuss down by announcing Ajram's album sold more; Rotana, with whom Elissa has a record label, claimed that they did not send any sales numbers internationally [25], showing no clear reason for that.

Non-album singles

Nancy released several songs dedicated to special countries in the Arab world, starting with "Kuwait alShahama" in 2005. In early 2006, she released a single, "Ana Masry" ("I am Egyptian"), timed to coincide with Egypt's hosting and winning of the African Cup of Nations football tournament, taking it by storm. Its video showed Egyptians representing the diversity of the country lip-sync the patriotic lyrics of the song. Nancy also released a song for the rival Egyptian soccer teams "Ahly and Zamalek", being the first to do so after Sabah. Nancy released a sensual song for Lebanon called "Habib elOmr" composed by Ziad Boutrous, which preceded the 2006 Lebanese war. After the 2007 "Nahr el Bared" war, Nancy dedicated a song composed by Samir Sfeir to the Lebanese Army, called "Khalleek Bwejj elGhadab".

2008 ElDhameer el 3arabi (The Arab Conscience) the sequel to the well-known "elHelm al3arabi" along with more than 100 artists including Wadih elSafi, Assala, Latifa, and Cheb Khaled.

Soundtracks Ramadan 2009: Ibn elArandaly

Intro: "Ya Ibn el Arandaly"

Outro: "Kol elHekaya"

Global Coke slogans

Coca-Cola Middle East have always incorporated International Coke slogans into pan-Arab campaigns with Nancy. In 2007, Coca-Cola released their international trademark campaign of their popular slogan "The Coke Side of Life", which focused on themes such as fun, happiness, colors, and life. A collaboration with Nancy Ajram lead to the making of the song "El Donya Helwa" (The World is Beautiful) for which a commercial was filmed with an American director on international standards and hi-tech effects. Nancy insisted on filming in Lebanon which had been hit by war a while back. "El Donya Helwa" is considered Coca-Cola Middle East's and Nancy Ajram's most successful commercial to date; the single became one of Ajram's most successful songs, leading to its release as a single track in a "Live" album with live performances from her last studio album Atabtab. In 2009, as the campaign was sequeled internationally with "Open Happiness", Coke Middle East and Nancy released "Eftah Albak Tefrah". However, due to Nancy's pregnancy and giving birth, she was unable to participate in the print or TV campaigns that year and the song was used on the International commercial instead. A website was launched for that campaign entitled "Eftah Tefrah".

Commercials

Ajram's success as a singer led to high-profile advertising deals with Coca-Cola and Sony Ericsson and Damas Jewelry. Nancy remained the only Arab star promoting Coke until late 2007 when Egyptian sensations Mohammed Hamaki and Tamer Hosni joined in as well, as she still remains the only female. Coca-Cola and Nancy formed a great team since five years making commercials and music videos that stood out in the Arab world, synchronising local campaigns with worldwide slogans.

DAMAS's youth-inspired set called "Farfasha", which are gold collections from the World Gold Council said to be chosen by Nancy herself, was promoted by her in three different campaigns. Each campaign had a new collection for the set and a song, commercial, and music video, starting with "Ana Yalli", then "Elli Kan" from Atabtab, and last with "Ibn elGiran" from Betfakkar fi eih?!.

A survey by Sony Ericsson where Nancy was named the most popular Arab star led them into signing a deal with her as their celebrity spokesperson. The company co-sponsored the release of her best-selling album Bitfakkar Fi Eih. In Febrauary 2009 the W595i phone was officially released with a Nancy special edition kit that held her signature on the back of the phone, a free copy of her album and ringtones of her songs. This was accompanied by print advertising, a press conference in Dubai, as well as a commercial set in March 2009 that featured Nancy and the song "Wana Ben Idek" from her best-selling album Bitfakkar Fi Eih.

Nancy Ajram or Nancy Agram (Arabic: نانسي عجرم; born May 16, 1983) is a popular Arab singer from Lebanon. Her musical videos, directed by Nadine Labaki, also Lebanese, revolutionized the Arab music industry.

She had quite a normal childhood with her small family that consisted of her parents, her sister and brother and herself. But when Nancy Ajram was 12, she participated in a television program called "Nojoum Al Mostakbal" (which means "Stars of the Future") and actually won first prize. Soon after, Ajram began studying music under the supervision of some of the finest teachers in her country. When she turned 18, she joined the Syndicate of Professional Artists in Lebanon - after they made an exception because of her age.

Her first album; Mehtagalak, was released in 1998 and marked her first official step in the world of show business. But, it took the young singer another 3 years to launch her second album Shil Eyounak Aney in 2001. Then her true hit came with her third album Ya Salam in 2003. The singer stressed the success of the album by shooting four of its songs; Akhasmak Ah, Ya Salam, Yay - Sehr Eyounoh and Nasseto Gar7o in the form of video clips. The clips were a tremendous hit and gained popularity in such a short time and gave the singer incredible fame in the Arab world.

Her most popular album is Ah we Nos which was released in 2004. Nancy shot again four video clips for this Album. Ah w Noss, Lawn Oyounak, Oul Tani Eih and Enta Eih.

As for other activities besides singing, the Lebanese diva has agreed to be the spokesperson for the international soft drink company Coca Cola. After signing the contract with Nancy Ajram, Coca-Cola sold much more drinks in the Arab world.

"Even war can't stop her party" - The World; COLUMN ONE; Even war can't stop her party; Lebanon's top society columnist finds all the upheaval a bore. `I like the superficial way of life' among Beirut's `beautiful people.'