Fundraising Logistics

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It's always a good idea to keep your potential private funders and grant applications organized and prioritized. After you identify the potential private funders that are the best fit for your program,[more…]

A Customer Relationship Management (CRM) tool helps you record and track your contacts. The circle strategy can help you identify cause marketing prospects. But remembering all those contacts and your[more…]

A great way to keep cashiers on their toes and asking shoppers to support your cause at the register is secret shoppers.You’ve probably heard of secret shoppers. These hired guns masquerade as everyday[more…]

While the cause marketing effort Product (RED) is aptly named for the victims of HIV/AIDS with infected blood, it also covers the two reactions people generally have to the cause. Either they’re red-faced[more…]

Limits are key to your success in cause marketing. If your cause marketing donors don’t feel their support will make a difference or make them feel good, they will avert their eyes. Seth Godin,the marketing[more…]

With any cause marketing promotion, there’s a temptation to produce additional signage and materials to promote the program. Resist it. They don’t work. Posters, fliers, and buttons are fodder for failure[more…]

For 33 years, New England–based Papa Gino’s and its sister company D’Angelo have been using coupon booklets to raise money a buck at a time for two causes: Easter Seals and The Genesis Fund. What’s always[more…]

Nothing will determine the success of your cause marketing point-of-sale program more than store managers. Their commitment to the program will keep front-line employees engaged and asking customers to[more…]

Here’s an example of an incentive program which has been used with a partner. This retailer divided their stores into four groups so that stores were competing against other stores of equal size and foot[more…]

While both point-of-sale and purchase-triggered donation programs (PTD) can be very successful for companies and very lucrative for causes — especially for causes working with large chains, such as Gap[more…]

Cause marketing programs which use purchase-triggered donations are under a lot of scrutiny right now because consumers are rightfully questioning how much of their donation and to what cause their money[more…]

Writing in PhilanthropyAction.com, Editor-in-Chief Tim Ogden proposed a cause marketing rating system for businesses and causes to follow and for consumers to use when they evaluate cause promotions.[more…]

Cause marketing and companies can work together to raise money and build awareness through group-buying sites. You’ve probably heard of or even bought a discounted product or service from Groupon or Living[more…]

Cause marketing and companies and causes can use group-buying sites to raise money and build awareness. But, not all group-buying sites are created equal or are suitable for your cause marketing program[more…]

You really can’t overstate the importance of Facebook Likes to companies and cause marketing. Likes have become the dominant symbol of social proof and popularity on the web. With one simple click, you[more…]

Text, video, pictures, podcasts — which do you prefer to communicate your cause marketing message? What medium you want to use is your choice. It’s best to pick one you feel most comfortable and expressive[more…]

Lights. Camera. Help. is an Austin-based nonprofit that is dedicated to encouraging nonprofits and cause marketing driven organizations to use film and video to tell their stories. Lights. Camera. Help[more…]