A Video Mini-Course is a series of videos living online focused on teaching people about one topic. Think of it like a webinar that tested positive for performance enhancing drugs. It’s somewhere between 4 and 10 videos totaling between 20–60 minutes of content. Typically, it’s something you give people for free in exchange for their contact info.

"BCBS South Carolina was ranked 48th (very low) in service out of all Blue plans in US for our customer service representatives. Our goal: change internal culture among customer service reps. Within 3 months of using the videos Epipheo made for us, South Carolina moved up to the 25th spot in the country in service. We presented at their dotBlue national digital marketing conference in October, and our Director of Customer Experience directly attributed the change in culture and these results to our internal video series created by Epipheo."

Organizations that want to capture email addresses. It could be for the sake of broadening your audience or for generating leads. Either way, it’s about connecting with people by educating them, giving them something in exchange for giving you something.

Video Helps Your Audience to Know, Like & Trust You On A Whole New Level

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Value:

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Your audience is smart, they aren’t just going to believe that your solution works. They want proof, it has to show more than how it works, what it does, or whom it helps. When they have that experience of your value, they move from interest to desire.

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Time On Page:

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Studies have found that landing pages with a high quality animated video have an 80% increase in time spent by visitors.​​​​​​​ The longer they’re there, the more they learn. The more they learn, the likelier they are to buy.

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Multipule Channels:

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High quality animated videos are versatile assets. They’re a great headline for a landing page. They improve email open rates. They’re easy to send out on social channels. They spruce up a sales pitch. They’re perfect for trade shows. They can announce a launch.