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6.
 We made the new platform 60% faster and this
resulted in a 14% increase in donation
conversions.
When all the infrastructure was complete we built an
identical page on the new platform and compared it to
the old platform. We were pretty blown away with the
results.

7.
 The page with 10 results took .4 seconds to
generate. The page with 30 results took .9
seconds.
Half a second delay caused a 20% drop in traffic. Half a
second delay killed user satisfaction.

8.
 Half of the downloaders loaded our landing page
in under 2.10 seconds. For non-downloaders,
that figure was 3.67 seconds — 75% slower.
Previously, we predicted a 1 second reduction in page
load speed would improve download conversions by
2.7%. In reality, our optimized experimental variation
shaved 2.2 seconds off the average page load time and
increased download conversions by 15.4%!

10.
 Page load times from 6-9 seconds to 1.2 seconds
 The site hardware (server) stack for the improved site requires
10% of the physical resources before the improvements
 The improved site has delivered a 5% – 12% lift in top-line
revenue