Balance sought in bushfire warnings

The Victorian Coalition's tourism spokeswoman, Louise Asher, is calling for a balanced approach to bushfire warnings.

Tourism operators are concerned that the language being used for warnings is scaring away tourists from regional Victoria.

Ms Asher says the Government has to balance the use of terms like 'the bushfire season'.

She says more work needs to be done to attract tourists to regional Victoria.

"It's an issue of perhaps not calling summer the bushfire season but obviously issuing warnings where it's appropriate - we also need to look at the whole focus of disaster on tourism and we also need to look at marketing [and] the like," she said.