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Search engines determine their rankings based on two things:1. Is your site relevant? (Optimized for certain keywords)2. Is your site important? (Many links back to your site from other sites)

Only when you address both of these considerations are you guaranteed ofmaking an impact. Your degree of success depends on how hard you try andhow many other people you're competing against (and how hard they're trying).

Optimizing your site for keywords is the easy part. (See Writing SEO Copy formore information on SEO copy.) Generating links back to your site is much morechallenging – and time consuming (especially considering Google's dampeninglink filter - see Beat Google’s Dampening Link Filter with SEO Articles). But it canbe done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that otherpeople want.

STEP 5) Helpful, well written articles are snapped up by thousands of publishersfrom all around the world.

STEP 6) The only condition is that they must publish the article with afunctioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.Below are some FAQs about article writing that will help you write your articlesand manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so youcan use the keywords you want to rank with) and helpful (so it gets published).For example, if you’re a manufacturer of industrial plastics, you might write anarticle - or series of articles - on how best to handle teflon tubing prior toinstallation. Once you get thinking about it, you'll probably find there arehundreds of articles you could write that are helpful. You may even have someof them partly written already in your instruction manuals or installation guides,etc. Another good idea is to think of all the questions you get asked bycustomers and potential customers. These questions show you what people areinterested in. If you write an article answering every one of these questions,you'll get published, and you'll also show yourself to be a credible expert. (Youmay even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet– there’s nothing wrong with a 400 word article. By the same token, if you need1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’refrom the old school, don’t write like I am. Don’t use contractions, don’t endsentences with prepositions, and don’t start sentences with “and” or “but”. But ifthey’re not old school, just use conversational English. In fact, the more ofyourself you include in the article, the more engaging it will be. The key is tomake it readable.

Q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you needto optimize your website for specific keywords, so too should you optimize yourarticles. If possible, turn keywords into links back to your site. And always try toinclude keywords in the headline and byline of your article. And don’t worryabout being seen as Spam; if your article provides good quality information andguidance, it won't be seen as spam by the search engines even when it’s verykeyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Toomany to include here. Do a search for “article submit” and just find the onesthat are most applicable to your industry and offer the most subscribers.Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes onpaper”. In other words, they want to generate traffic to their site. Helpfularticles are one way of doing that. It also sets them up as credible authorities ona particular subject. And it develops customer loyalty. There are hundreds ofthousands of companies (maybe even millions) publishing online newsletters,ezines, and article pages. No matter what your industry, you’re bound to findquite a few who are interested in what you have to say. In fact, once a fewpublishers recognise you as a good source of content, they keep coming backlooking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publishernotifies you when they use your article. Of course, most don’t bother to do this,so it's a good idea to set up a Google Alert which notifies you when your URLhas been published on a web page. Google doesn't pick them all up, but it picksup a lot. Whenever you receive an alert, you make sure the article in unchangedand the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s whypublishers like good articles and consistent content providers – because thatmeans they don’t have to do any extra work. I’ve had many articles published,and don’t recall a single instance of an article being changed without mypermission. If you’re worried about it, you can include an instruction not tochange the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles andsubmit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriterto write my article?

A) You’d need to tell your SEO copywriter something like, "We want to write anarticle which helps people install teflon tubing. The kinds of people who'd bedoing it are... They'd be doing it because... The benefits of our tubing are... Thedifficulties they'd face are... Here are the key steps to successful installation..."Using this information, your SEO copywriter should be able to put together avery readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic.If the site is unrelated, the publisher won’t go to the effort of publishing yourarticle. If it’s related but has very low traffic, very few people will see yourarticle there anyway. And besides, even if your article appears on a dodgy site,it probably won’t be changed because – dodgy or not – publishers don’t createextra work for themselves. So your original presentation, content, and intent willbe unaffected. Write a good article, and it always reflects well on you, no matterwhere it's published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the searchengines can take up to 2 months to update their index of pages. And a singleinbound link generally won’t have much impact. Depending on how muchcompetition you’re facing for keywords, and where the links are coming from,100 inbound links may not make much of a difference. (Links from highPageRank sites are more beneficial to your ranking – seehttp://www.divinewrite.com/seotradesecrets.htm for more information on PR.)So don’t expect anything to happen too quickly. But if you’re dedicated, andyou’re prepared to write quite a few articles, you’ll definitely see results within afew months.

Happy writing!* Glenn Murray is an advertising copywriter and website copywriter and headscopywriting studio Divine Write. He can be contacted on Sydney +612 43346222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for furtherdetails or more FREE articles.Article Source: http://EzineArticles.com/