Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

If you need a better way to target consumers, you might want to check out a new advertising product from LocalResponse that helps brands target customers based on their real-time social media activity. The Intent Targeted advertising...

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...