ID:623604 13/20 Caption In the early hours of Saturday March 12th, the coastline of the city of Arica was hit by a series of waves, resulting from the tsunami that hit Japan yesterday. Arica, Chile. ID:623613 14/20 Caption In the early hours of Saturday March 12th, the coastline of the city of Arica was hit by a series of waves, resulting from the tsunami that hit Japan yesterday. Arica, Chile. ID:623572 15/20 Caption In the early hours of Saturday March 12th, the coastline of the city of Arica was hit by a series of waves, resulting from the tsunami that hit Japan yesterday. Arica, Chile. ID:624683 16/20 Caption In the early hours of Saturday March 12th, the coastline of the city of Arica was hit by a series of waves, resulting from the tsunami that hit Japan yesterday. Arica, Chile. ID:623639 17/20 Caption In the early hours of Saturday March 12th, the coastline of the city of Arica was hit by a series of waves, resulting from the tsunami that hit Japan yesterday. <br>For the original version including any supplementary images or video, visit http://www.demotix.com/news/625529/coastal-flooding-coast-arica-chile

* Measure weight of importance of information against loyalty to one language * Add disclaimer after links to English content - Spanish keywords / phrases are longer * Link text and navigation tends to be longer * Effects the user experience. But can be difficult Inbound links to site - keywords in anchor text need to be specific to the site/page to which theyre pointing - if more then one language represented, should have relevant inbound links for each Use geographically-specific terms - professional services - qualified traffic vs. quantity of traffic - doesnt affect e-commerce as much Lack of competition on Web - depends on subject matter Spanish language legal information is still scarce in US - May show up for broader searches than those targeted Spanish vs English Content - newly releases sites with both English and Spanish content show searches right away for general Spanish terms. - English results for name-only or VERY VERY specific keywords - Spanish content unique * Initially performs at a higher level than English counterpart * Appears more authoritative Liana Evans No matter what language, keyword research is fundamental - gives insight into your market - understand what your competitors are doing - understand who your competitors are * do you have the same competitors online as you do offline? - discover niche market opportunities Keyword Research - Utilize tools that give more than monthly results so that research is not biased or skewed. - Research how many searches are done on a keyword over the past year. - Understand your keyword * Sandals the resort or what you wear on your feet? - Niche Markets * Instead of Sandals, try Open toe sandals - Know your audience * Synonyms * Jargon * Country/area specific * Common misspellings Misspellings and Negatives Example: recipes, sesame street Negative (for PPC) - Example: Avenue (-candy bar, -street, -road,-song) - TriplePlay ( -baseball, -base ball) General vs Converting The phrases will give you where they are in the buying cycle. Are they beginning, close to buying, buying now. Tools Free vs Paid Free Yahoo Overture tool, SEO Book Took, Google, MSN Paid Keyword Discovery, Hitwise, Word Tracker Seasonality - free tools give you only one month at a time - think globally, summer in Brazil starts in December, Summer in Canada starts in June Brands vs. <br>For the original version including any supplementary images or video, visit http://www.seroundtable.com/archives/013900.html