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Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed.
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Top PGA Tour officials have met with each of the big four broadcast networks over the past few weeks, as the group considers opting out of its current broadcast rights deals.
CBS and NBC hold rights for 31 golf events through 2021, but the PGA Tour can opt out of the deal after the 2018 season. G ...

The Philadelphia 76ers are taking a sharply different strategy in marketing their new practice center by signing five founding partners instead of selling traditional naming rights to their new $82 million facility.
In place of attaching a single title sponsor to their practice center, ...

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The 76ers are rolling out a new season-long marketing campaign celebrating the team’s '66-67 NBA championship team. The effort, titled "Spirit of the Champion: Celebrating 50 Since ’66-‘67," will include a commemorative cente ...

After a two-week live-stream experiment on Twitter and Facebook to drive viewers to its PGA Tour Live over-the-top service, the PGA Tour is now turning to Tiger Woods to help boost subscribers.
The tour is extending its OTT schedule to include the upcoming Safeway Open, where Woods hopes to make ...

Photo by: LPGA
K
elly Hyne has been working for the LPGA since 2002, but 2016 ranks as one of her busiest and most accomplished years working for the property.
Kelly Hyne
LPGA,
SENIOR VICE PRESIDENT, STRATEGIC PARTNERSHIPS
In February, Hyne was named se ...

Photo by: JENNIFER POTTHEISER, NBAE/GETTY IMAGES
A
s senior vice president of global partnerships for the NBA, Kerry Tatlock plays a key role in some of the most lucrative new deals signed by the league.
Kerry Tatlock
NBA,
SENIOR VICE PRESIDENT, GLOBAL PARTNE ...

Photo by: AARON JOSEFCZYK
A
s chief marketing officer for the Cleveland Cavaliers, part of Tracy Marek’s job is to grow the NBA champion Cavs’ brand beyond the city of Cleveland. That effort has brought a slew of initiatives, ranging from the team’s & ...

Constellation’s expansive new sponsorship deal with the PGA of America includes rights to the coming Ryder Cup, but the agreement also is notable for what it lacks: the patron-level designation that in the past was assigned to the organization’s biggest spenders.
Though Constellation& ...

The Golden State Warriors have boosted sponsorship revenue by 20 percent as the team cashes in on an offseason that brought superstar free agent Kevin Durant to the Bay Area.
The increase includes $10 million in new sponsorship revenue along with another $10 million in renewed deals signed since ...

Constellation has signed a five-year deal to become the PGA of America's official energy provider and sustainability partner. The deal gives the Baltimore-based energy company rights to all of the PGA of America’s top events, including the Ryder Cup, PGA Championship, KitchenAid Senior PGA Cha ...