Apple’s Textbook Push Spotlights Executive

As Apple Inc. prepares to unveil a new digital-textbook service on Thursday, the spotlight is falling on its vice president who is leading core aspects of the new service: Roger Rosner.

According to people familiar with the matter, Mr. Rosner — Apple’s vice president for productivity applications, in charge of its iWork document, spreadsheet and presentation software — is closely involved in developing the new digital-textbook service. Apple last week said it was holding an event in New York City on Thursday for an announcement, which people familiar with the matter have said will be around digital textbooks.

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