The town wants to advertise themselves to the nation. It's home to one of the largest industrial parks which has over 5,600 businesses in a six square mile area. They thought sponsoring a college football bowl game would be a great way to do that.

Elk Grove Village uses "Makers Wanted" as the city's business slogan.

They will be the first non-tourist location to put their name on a bowl game.

All I'm thinking if they are spending that kind of money, they better have nice roads.