Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Insect Lore wasfounded over 40 years ago in Bakersfield, CA and ships caterpillars all over the United States and the UK. The founder of the company thought it wouldbe wonderful if children could actually watch the metamorphosis of a butterfly up close and even in their own homes. Eventually, after a process of trial and error of food mixtures for caterpillars, he finally discovered the perfect combination of foods for caterpillars to form and develop into healthy butterflies, paving the way for Insect Lore’s feature product: the live butterfly garden.

The caterpillars typically take about three days to ship before arriving at a customer’s door. The children are then able to watch the caterpillars through the entire lifecycle: eating, spinning silk, forming a chrysalis, and eventually, emerging and being released as butterflies. Last year, the company shipped over 50 million butterflies nationwide.

Anita McManamna, social media manager at Insect Lore, has been using Campaigner Email Marketing for only about four months now, but raves about the customer service—she claims to receive responses almost immediately. This is a critical factor for Anita as she has previously had serious issues in this area with other email marketing service providers.

Insect Lore uses Campaigner every day to send educational emails to their customers. The products entail the health of live creatures; therefore, customers need a great deal of support and guidance after purchasing their caterpillars. Insect Lore finds it most effective to send out this type of information via triggered emails.

Each customer that purchases live insects receives a series of three emails:

The first lets them know that their caterpillars are on the way! This email outlines key things to do before they arrive as well as immediate care instructions for when they arrive.

The second email is sent seven to 10 days later to let the customers know it’s time to move the chrysalis. This email has critical information to ensure the health and safety of the caterpillars.

The last email is later sent with information on how to set the butterflies free. Many customers will want to keep their creatures to admire their beauty, but Insect Lore advises that if the butterflies are kept too long they will start to mate, and result in more baby caterpillars to take care of.

Anita is astounded at the open rates she has seen on these email campaigns! The first of the triggered emails receives, on average, an open rate of 40%. The second and third emails receive even higher interaction since customers know to expect these emails and are anticipating their arrival, resulting in open rates of 50% or higher.

Campaigner's own
caterpillars and
hatched butterfly!

Although these emails are primarily educational, they also highlight the excitement of the metamorphosis. Through their email marketing, the company encourages customers to send in photos with their butterflies and always includes a direct link back to their Pinterest board, where customers can learn anything they want about the butterfly lifecycle. This results in an incredibly active customer base.