Newsworthy Content Stands Out from the Crowd

NEW YORK, Oct. 25, 2013 /PRNewswire/ -- Media is evolving, in large part due to the ways people are now able to access and consume information. PR strategies need to evolve to meet these changes, in order to serve rapidly morphing media and reach audiences directly, and to create measurable results. As organizations escalate their content marketing efforts it creates an opportunity for PR to surface content that audiences consider newsworthy. You've heard the expression, "every brand is a publisher:" PR can give a brand's owned media a boost - and earn valuable media exposure and social media attention - by mining the organization's content and experts and developing stories from company data, customers and staff.

Sarah Skerik, PR Newswire's Vice President of Content Marketing, will present at the PRSA 2013 International Conference in Philadelphia on Tuesday, October 29, in a session titled Newsworthiness: New Context & Opportunities for PR. Skerik will explore the evolution of the news industry and its impact on PR, creating an organization of newsmakers and publishers, and using existing news trends and topics to amplify company or campaign content.