Quiddity is an online comparison resource and shopping guide for high-end consumer goods. Finding the right product can be hard, but Quiddity shops make it fun and easy.

We were tasked to create a full brand & identity system. The word quiddity is defined as the essence of someone or something. We integrated this as we were developing the mark. Using the ‘Q’ as our starting point, we made it self-reflective, adding a colored gradient that hints at the users ability to compare items and read in-depth product reviews before committing to purchase.