Evenementen

december 31, 1969

The Synergy of User Generated and Professional Video Content

The proliferation of social media across the web has led to an explosion of consumers broadly sharing their brand experiences with each other. And the simultaneous rise of online video has brought the power of sight, sound and motion to their discussions. How does this trend effect the value of professionally produced video content within the marketing mix? A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness.