Challenges in E-Commerce and How PIM Helps Sort It Out

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet mark...

When you run an e-commerce website you know that it involves a whole lot of processes and channels. Trading your products using e-commerce technology involves emailing, social media, and Internet marketing, electronic fund transfer as well as inventory management. There are many challenges that you will face while starting up your e-commerce business. How then do you ensure that you are on the right track and will have success?

Take a look at Product Information Management (PIM) software which is now considered the most important aspect of any successful e-commerce venture. What is PIM and how does it help you to sort out your e-commerce problems? Let’s have a look:

Questudio is a premier service provider and CatalogStudio is its flagship PIM tool. With the help of CatalogStudio, a central repository is created that holds all the pertinent data regarding every product that a business deals in. It is this central repository that plays an important part in the success of your e-commerce business. When the data is kept in a single place, it leads to consistency and validity. So data that is used by any location of the enterprise will always be up-to-date.

Questudio has its e-commerce platform - WebStudio that helps create feature-rich and customizable websites. It helps to create a dynamic website with a customizable theme and layout.From the central repository, the product data is then uploaded onto the website.

As mentioned before, the central repository plays a crucial role because the in-depth data that is loaded then can be synced with the website. This makes a customer more informed about the characteristics of the product they are trying to purchase. When customers can be sure of the product they are purchasing online, it automatically increases their loyalty to the brand.

Another important point that is to be noted is that customers want items categorized so that it is easy for them to locate the right product quickly. This feature is available in the PIM software and where product data is arranged into categories and sub-categories. With the use of high-quality images from all angles, descriptions, and stock quantity information, a customer can make a good purchasing decision, which in turn reduces product returns.

Up-to-date content is another major source of a business’ success. When inconsistent and old data is still on webpages, a business is sure to lose its customers. All product information at any given point in time should be updated and in line with current trends. Blogs and newsletters are all great ways to keep your customers informed about your latest product line. All these features are readily available in CatalogStudio.

Every e-commerce website should have a secure payment gateway and order processing feature. The eCommerce platform WebStudio creates this efficiently with all needed features like order tracking, expected delivery date and time, etc. Giving your customers multiple payment options like debit/credit card, UPI, and cash-on-delivery is a great way of maintaining customer loyalty.

Along with payment facilities, e-commerce businesses need to go a step further and maintain positive customer management. Increasing customer base and building your brand loyalty is a very important step as well. Through the use of a product marketing solution like MarketStudio, you can create customer groups based on locations. This helps you to target customers according to various demographics. When customers see products they need without much effort in searching for it, it helps to increase their satisfaction.

Security is a feature that a customer hopes is in place every time they shop. When you can assure your customers that all their information is accepted over SSL (Secure Socket Layer), they will be able to shop more freely and this again builds loyalty.

ABOUT THE AUTHOR

Digital Marketer and Blogger for the last 3 years. He has many specialties in digital Marketing ( SEO, PPC Manaintance, SEM ) and Blogging (Various Categories). Helping to generate leads and sales with unique Marketing skills and interesting blogs.