Santa Cruz Guitar Companyhttp://www.santacruzguitar.com
Tue, 03 Mar 2015 17:45:07 +0000en-UShourly1http://wordpress.org/?v=4.1.1Just Shipped Monday March 2nd: 1929 OOO Koahttp://www.santacruzguitar.com/just-shipped-monday-march-2nd-1929-ooo-koa/
http://www.santacruzguitar.com/just-shipped-monday-march-2nd-1929-ooo-koa/#commentsMon, 02 Mar 2015 23:10:19 +0000http://www.santacruzguitar.com/?p=7565Below are a random selection of guitars that have recently left our small shop in Santa Cruz and are heading to a dealer near you. Some are spoken for, but many are available for sale, so contact the dealer listed if you are interested. We hope these give you ideas for your own custom SCGC guitar, and we encourage you to support your local guitar shop!

For those in the lone star state, this will be an event to remember. Custom Shop Guitars is one of our newest dealers, and to celebrate their opening, Richard Hoover will be giving a workshop to introduce their customers to all things Santa Cruz.. it’s history, his build philosophy, responsible harvesting of wood, how to customize your own guitar and more. Joining Richard for this special event will be legendary Cowboy Singer Don Edwards and world-renowned jazz guitarist Eric Skye. Please contact us or call 210-560-2700 or email info@customshopguitars.com to RSVP.

]]>http://www.santacruzguitar.com/just-shipped-wed-jan-7th-1934-om-m-om-honduran-rosewood/feed/0SCGC and the Plek Machinehttp://www.santacruzguitar.com/scgc-and-the-plek-machine/
http://www.santacruzguitar.com/scgc-and-the-plek-machine/#commentsThu, 18 Dec 2014 20:47:59 +0000http://www.santacruzguitar.com/?p=7398Curious about the Plek machine that we use on all our guitars? Here Richard Hoover discusses SCGC’s unique applications of the Plek, and how it contributes to our conscious craftsmanship.

I have a typed letter from Stan Jay Dated April 1979. It reads in part:
“Congratulations! Your new company has attracted the attention of Mandolin Brothers. We shall now proceed to put you on the map….”

This was a happy day that launched a beautiful friendship between Stan and me that led to the validation of his prediction. Stan Jay’s seal of approval in this pre-internet age was equal to that of Tony Rice, Eric Clapton and Roger Siminoff of Fret’s magazine. Stanley brought our story to the world when self-promotion was limited to how many letters one could write. When he discovered us half a decade into our career we were the only ‘Alt Brand’ on the landscape and Stanley took a personal interest in our safety and success. During these years we spoke often and shared houses and friendships between our families. Stanley’s stewardship and sage counsel spared us potentially fatal missteps and rightfully questioned our hubris at a time when there was no other model for what we were doing.

Stanley was a very fun man because he genuinely loved others. Smart as heck but never condescending, he could make uproarious fun of the self-styled expert and the rock headed ignorant, though never publicly and never a with knife in it.

As anyone of our generation has experienced; the intensity of many relationships is weighted back in the day. As Stanley and I gained confidence and security in our careers we didn’t have the former sense of necessity or urgency for each other’s consolations. Dozens of new boutique brands would vie for his iconic attention and Santa Cruz Guitar Co. would become my international thrill ride. We both now had people to handle the business that we used to do together and our friendship settled to the level of a soft glow fueled by our memories. It is here that we remember to say; “If you love someone…now is the time to tell them”.

The vintage market may be the product of many hands though it is quite possible that it would not have happened without the knowledge and love
from our dear pal Stanley. If one finds any flaw in his legacy, as we say in Staten Island,… fawgeabowit!