Reed’s online campaign bio[4] prominently features his role in launching Bike St. Louis, an effort to create safer streets for bike commuting and to connect the city’s parks with bike routes. This 30-second spot, though, has nothing to do with policy specifics. It’s all about imagery, and the predominant images are Lewis Reed biking the streets of St. Louis and hauling his bike up the stairs in the halls of municipal power (and high-fiving people). Do you think his team focus-grouped the spot?

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