Mobile marketing in China to see large transformation through JD.com, Tencent partnership

The two giants are going to look for new ways to use their big data resources for brand recognition building.

Giants Tencent Holdings Limited and JD.com Ltd have now joined into a partnership that they have jointly announced as one that is meant to help to change the way mobile marketing occurs in China when it comes to the e-commerce ecosystem.

The goal of the deal between the two companies is to offer innovative new smartphone advertising solutions.

The announcement pointed out that JD.com and Tencent intend to have the mobile marketing solutions in place and available ahead of the massive Single’s Day promotions. This new broadened mobile advertising partnership will look into new routes that will get more out of the potential of the greatly popular social communication platforms Mobile QQ and Weixin – owned by Tencent – and combine those tremendous big data resources with the leading e-commerce platform at JD.com, as well as its own tremendous amount of data regarding user shopping behaviors and trends.

Those will, according to the companies, assist brands in being able to effectively market to their own target customer groups as they expand brand recognition and boost their advertising ROI through brand access to the aforementioned social communication platforms.

According to the JD.com founder and CEO, Richard Liu, “JD.com&#8217;s groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well.” He went on to explain that by way of this partnership expansion, companies in China will be able to gain access to tools for digital marketing that leverage the resources of both giants.

In this way, businesses will be able to use mobile marketing to more effectively and efficiently construct relationships with customers while boosting brand recognition and enhancing their sales. “We are extremely encouraged by the enthusiastic initial merchant response, and we look forward to helping brands leverage this expanded suite of tools during Singles Day and beyond,” said Liu.