If you’re like me (and many others building a business), you may have created a Web log to communicate more intimately and more frequently with your audience. It’s supposed to be easy. After all, the technology is simple, the style casual and the content brief.

But after the initial wave of enthusiasm, you may find it increasingly difficult to generate ideas for the blog that began with so many thoughtsâ€”and so many postsâ€”just a few months ago. Worse, you might be guiding a boss or colleague who may not be a fluent writer, but is the appropriate representative whose voice must be present in the blogosphere.