As we all know all SEO is bullshit, evil and spam. So as a SEO 2.0 evangelist I recently thought about some black hat SEO 2.0 methods for an increasingly mad world. Of course all the 7 completely insane black…

Findability is a term that has become a buzzword for a while due to a book called Building Findable Websites by Aarron Walter (not to mix up with Aaron Wall, author of SEO Book). Now as a true SEO 2.0…

* You think on-page SEO is dead? It hasn’t even begun! To be clear, your website is a goldmine and you haven’t even started to dig for the gold. In my SEO 2.0 blog I have covered blogging, social media…

Free rice.In recent days I read news about the exploding global food crisis all over. It seems the whole world is starving besides us rich westerners. Even worse: Much of it is our fault, not only IMF, WTO or World…

Nowadays we use terms and expressions daily which not only bury the real meaning of the phenomenon they try to describe, they also misguide yourself and others. Some words simply change your intentions to the negative by adding the wrong…

While I enjoyed my short vacation on Easter I couldn’t resist to think about SEO 2.0 with all its major parts Web 2.0, social media and blogging. I want to share with you a saying that kept popping up on…

First off: The introduction of real links in comments via the dofollow plugin has been a huge success, especially as I am ranking high for both “dofollow” and “dofollow plugin” in Google by now because my article about the end…

Zen master Seo-ong Sangsun is the closest to my dream appearance Tonight I had a dream. In the dream Zen master Seo-ing Singsun spoke to me. I could even ask him some questions. I was also able to memorize some…

Confused by the title? Well, I thought I might venture deeper into the SEO myth realm and I uncovered some other SEO myths lists which I mostly liked. What’s most interesting about these is that most of them do not…

This is an answer to the article “Top Search Engine Optimization Myths” by United Worx a popular article which just show written a few years ago. It wasn’t valid anymore in some cases and thus I decided to update or…

Image by CarbonNYC The perhaps most important factor at work, independent of industry or kind of employment, is pride. You have to be proud of what you do in order to create value and be happy. Zen Buddhists and other…

Already a while ago I acknowledged that reputation management is part of SEO 2.0. I never mentioned it again though since then. Reputation management is a relatively new term in SEO and it is hot. Really hot. Some social media…

Soon I will truly redefine SEO. Not just upgrade to version 2.0, I will redefine SEO as a whole! Thus I want to know how well my propaganda and brain washing techniques have worked until now. So I want you…

I have been testing some alternative webmaster tools, services and products useful not only for SEO purposes. Although most of them were more than useful I didn’t manage to review them thoroughly enough to really write about them. Nonetheless many…

In order to succeed in a social media driven Web 2.0 environment website owners, bloggers and businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO…

* There is no hidden Google juice that miraculously determines the ranking in Google’s results like some bloggers claim. It’s not 1998 anymore. A few months ago Google disclosed to the New York Times that about 200+ so called “signals”…

While many people still assume that SEO 2.0 is just a mislead term for SMO/M (social media optimization/marketing) it’s plainly put not true. In SEO 2.0 you still in many cases aim at search results in the broadest sense. One…