In 2017, cigarettes kept decreasing in volume and value sales terms, due to an incremental deterrence among Italian society, which is increasingly aware and informed of health risks connected with cigarette smoking. 10-stick packs were abolished by law in order to dissuade young consumers from buying them. The cigarettes category is set to record a steady decline in the forecast period, due to the persisting importance of profound lifestyle change. In contrast, thanks to the better reputation of...

Euromonitor International's Tobacco in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Tobacco market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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TOBACCO IN ITALY

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Cigarettes Decreases To the Benefit of Slow-smoking and Vapour Products

European Guideline on Tobacco Products 2014/40/eu Enters Into Force in 2017

Tobacco in Italy Offers Opportunities To Both Multinationals and Domestic Players

Italy Prohibits Selling E-liquids Online

Cigarettes Is Dramatically Declining, While New Products Have Great Potential