June 15, 2014

Holiday movie has started well on 2nd Sunday (10th day) Morning shows with occupancy of around 35-40% in multiplexes. As from latest film has shown huge growth in business in Noon shows with occupancy in the range of 50-60%+. Looking at trends with Night shows still to start it is certain that film is heading for a huge 2nd Sunday and 2nd weekend at box office.

As reports coming in Delhi and Gurgaon is registering occupancy of around 60-65% which is excellent. Mumbai is registering occupancy of 50%, which is also good.

Holiday has collected around 10.75-11 crore nett in two days of 2nd weekend. Trend suggest that film might touch 20 crore nett in the second weekend itself, with today report being excellent. Holiday is now heading for best 2nd weekend collection surpassing 2 States and Jai Ho.

As earlier stated film is now not only chasing 100 crore nett mark at box office, but also biggest grosser of the year target set by Jai Ho.