Inspired Gifts and Toys signs deal with Jazwares

The launch of the Astro Boy product line will coincide with the movie's UK and Ireland release in October 2009. The product range will include action figures, vehicles, electronic toys, role-play products and other accessories.

The launch of the Planet 51 product line will tie in with the UK and Ireland release in the week of November 20th, 2009. The product range will include action figures, vehicles, plush toys and RC toys.

Laura Zebersky, executive vice president of sales at Jazwares said: "We are very excited to have Inspired Gifts and Toys as our distribution partner on these two licensed product lines and to expand our offerings to the United Kingdom and Ireland.

“Astro Boy and Planet 51 are certainly two of the most anticipated animated films of the 2009 and we are thrilled to be able to create a line of innovative products based on the characters and memorable moments from both films."

Steve Wilks, president and founder, Inspired Gifts and Toys: "This is a terrific opportunity for Inspired Gifts and Toys. The unique characters and settings of these films lent themselves to such exciting product designs and we look forward to the anticipated release of both here in the United Kingdom and in Ireland."

See the Jazwares Planet 51 and Astro Boy line at the Inspired Gift and Toy stand SM10 at the London Toy Fair 2009 from January 28th – 31st 2009 at ExCeL London.

‘Partnering with Jazwares provides turn-key distribution of our entire line across Europe, a key step in achieving our international objectives and we couldn’t be more excited,’ says Jada Toys’ Bill Simons.