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Hashtag is a riposte to the decadent certainties of Premier League football, a surreal Authentic Phillies Womens Jersey collision of sweaty tradition and digital technology that represents something very different to the fare on offer from football’s moneyed elite. Football is changing – and not in a way that could have been predicted or in a way that is easily explained. Hashtag is the brainchild of Spencer Owen, a failed standup comic who made his name providing football content on YouTube – to the uninitiated, providing content simply means telling and showing people stuff.Owen is a likeable, fast-talking, wise-cracker who comes across as a bit more of a geezer than he actually is. He already had one million followers on his YouTube channel, Spencer FC, before he dreamed up Hashtag United. The idea was as ingenious as it was barmy. Owen was convinced that regular people would like to watch regular players (ie roughly of their own ability) play regular games. He believed that we would relate to plumbers, lawyers, bankers and salesmen more easily than we do to today’s cossetted superstars.so he decided that his new team would play in a decent stadium and be filmed to professional-ish standards, and the match would be edited to a 20-minute highlights package for the world’s delectation. Most of his friends thought he had lost the plot, but it would be a laugh – and they wanted to play football. “Some people were like: ‘What an idiot, why are you paying all that money to film your mates playing average football?’ And I was like: ‘No I’m trying to build something here.’”His friends hadn’t heard the half of it. Owen then told them that they would play in a http://www.authenticphillieshop.com/authentic-19-greg-luzinski-jersey.html virtual league based on the computer game Fifa. Each season would consists of 10 games, in which they would play teams with a common theme – for example, Sunday League teams and staff teams of professional clubs. They would start in division five with the ultimate aim of finishing top of division one. In division five they would need 18 points (ie six wins) to be promoted, while they would need 24 points to win division one.So far so confusing? To further complicate matters there would be no other teams in their league – the teams they chose to play would not be competing for points, only for the glory of beating Hashtag United and being watched on YouTube. In other words, they would compete in a league of their own – going up and down imaginary divisions depending on their results.To those of us used to traditional football, it is hard to get our head around. To most young people (particularly boys) it Dolphins Womens Jersey makes perfect sense. This is just the computer game Fifa brought to life. Even more astonishing than the concept is the fact that it has taken off. And how. Hashtag’s recent tour of America was sponsored by Coca-Cola. Owen insists Hashtag is not making a profit because the costs for each match (hiring the stadium, six cameramen, touring etc) are so high and at the moment they are investing all the revenue back into the club, but he admits that some of the sponsorship deals run into six figures.Like many football fans, Owen became disillusioned with the elite game. “I have fallen out of love with it in recent years, on the back of the Fifa scandals and Qatar getting the World Cup and Russia getting it and keeping it despite their civil rights violations and homophobic behaviour. I feel the people in charge of our game should be standing up for us more and they don’t.”He talks about breakaway http://www.officialnikedolphinsshop.com/branden-albert-jersey-for-sale-c-10.html clubs such as AFC Wimbledon and FC United that were born out of fans’ despair with the clubs they once loved. But Hashtag, he says, wanted to go a stage further. “For me they’ve only done half the job because they’ve just dropped lower down the system which is still run by the guys who only care about money. Why not have a second system, which might not be about elite football but is there because we love the game?”Even Owen struggles to explain Hashtag’s success. At the beginning of each video he addresses the viewer: “Hello mate!” Perhaps this is the secret. It feels that the show is individually tailored for each of us out there. He tells me a story about when he was interviewing the Real Madrid and Wales star Gareth Bale.“It was the day after Wales secured qualification for the Euros so Gareth Bale was the king of Wales at this point, everybody wanted to see him. They had invited a few 15- and 16-year-old lads to come down and they came running on to the pitch and I thought: ‘Oh God, Gareth is going to get swamped,’ and they ran straight past Gareth and came to me.