Some argue the marketing is to help Campbell’s pick up speed in the marketplace, while others say the company is honoring Warhol’s artistic expression. For retro enthusiasts, it matters not.

The limited edition cans can be bought at Target stores for 75-cents each. There are four different designs (each based on Warhol’s original paintings), and the back of each can features an image of Warhol and his famous quote: “In the future everybody will be world famous for 15 minutes.”