Balmain creative director Olivier Rousteing shared an image of the campaign, citing it as “music meets fashion.” Pascal Dangin, who creative directed this specific campaign, said it is “music fashion fusion.”

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Swift had previously claimed to have not known about the song’s lyrics prior to its release. West’s track includes the lines: “I feel like me and Taylor Swift might still have sex. Why? I made that bitch famous.”

However, Kardashian leaked a phone call earlier this month showing Swift seemingly enthusing over the first line, while not being informed about the latter.

Following the fall-out from the phone call leak, Kardashian posted a video to Snapchat of herself and reality show producer Carla DiBello rapping along to the controversial ‘Famous’ lyrics.