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Carvel Celebrates Brooklyn Grand Opening with FREE Cones on April 21

New Shoppe Offering BOGO for Any Fountain or Novelty Ice Cream Treat All Day

Brooklyn, N.Y. – April 17, 2016 – Carvel…America’s Freshest Ice Cream®, is celebrating the opening of its Brooklyn shoppe located at 7111 18th Avenue with five days of delicious deals. The weeklong celebration will culminate with Free Cone Day where the shoppe will offer all guests a FREE Jr. Cone (soft serve only) on Thursday, April 21 from 3 to 8 p.m.

The Brooklyn Carvel will be hosting their official grand opening event on Sunday, April 17 from 2 p.m. to 6 p.m., where there will be a ribbon cutting, DJ, entertainment, and a guest appearance from Fudgie the Whale®. Guests will be also be able to Buy One Fountain or Novelty Treat, Get One Free all day.

“Carvel has deep roots in the state of New York and we’re excited to finally offer Carvel to the Brooklyn community,” said Brooklyn franchisee Perry Boon. “Whether it’s to enjoy our fresh ice cream treats or to pick up a signature ice cream cake for any occasion, we hope to serve Brooklyn residents for years to come.”

The daily grand opening week of deals include:

· Sunday, April 17: Grand Opening, Buy One Fountain or Novelty Treat, Get One Free

· Monday, April 18: Buy a 60-ounce Cake or Larger and Get a Novelty Take-Home Pack FREE

The new Brooklyn location features the new Carvel shoppe design, which the brand unveiled in 2014 to commemorate its 80th anniversary. Updates in the shoppe include new dipping cabinets and a toppings bar. Guests will also notice digital menu boards and an inviting atmosphere with an updated look, wood-finished floors, vibrant colors and new brand imagery, including a revamped logo.

Founded in 1934, Carvel is the first retail ice cream franchise in the country. Carvel is most notably recognized for its signature ice cream cakes, Fudgie the Whale® character, fresh ice cream treats and other handcrafted novelties made in neighborhood shoppes. The company currently has more than 180 shoppes throughout the state of New York. Carvel plans to continue growing its presence with a focus on Florida through expansion in Orlando, Tampa-St. Petersburg and Miami markets.

The Brooklyn Carvel is located at 7111 18th Ave. and is open Monday through Sunday from 11 a.m. to 11 p.m. For more information, please call 347-312-4690 or visit www.carvel.com.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently operates more than 400 franchised and food service locations. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream of become a fan at http://facebook.com/CarvelIceCream

About FOCUS Brands Inc.

Atlanta-based FOCUS Brands Inc., through its affiliate brands, is the franchisor and operator of over 5,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.