Hulu has not moved forward with any conventional steps that would indicate selling, yet is undergoing restructuring

Yahoo has
met with Hulu regarding a "possible acquisition," but it
is currently unclear if the online video streaming service is interested in
selling at this point. On Tuesday, an unsolicited offer was rumored and
eventually confirmed by anonymous sources close to Hulu.

It is
unknown whether Yahoo made this particular offer or if Hulu's owners will
actually sell or not.

At this point, Hulu has not moved forward with any conventional steps that
would indicate selling like retaining an investment bank to field offers. Its
board of directors also has not met to discuss any offers.

On the other hand, Hulu is undergoing
restructuring that would give current executives "greater
autonomy while imposing new rules on the availability of television
content."

Hulu is
owned by NBCUniversal (Comcast/General Electric), Fox Entertainment Group (News
Corp.) and Disney-ABC Television Group (The Walt Disney Company) with funding
by Providence Equity Partners. It was founded in March 2007 and launched in
March 2008.

Hulu has become quite popular with over 27 million monthly viewers, but it's
also experiencing some challenges regarding the balance between the viewers'
desire for free online shows and
the owners' desire to protect the value of such programming. In an effort to
solve this dilemma, Hulu launched a paid subscription service last year.

Yahoo, Hulu, Comcast, Disney and News Corp. spokespeople have declined to
comment on Yahoo's involvement in any offers regarding
Hulu.

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This article is over a month old, voting and posting comments is disabled

...that they have very little room to command a price that the content holders would want. Television shows (apart from some of the series on the premium channels like HBO and a couple of flagship network shows) are typically inferior goods to movies, which means that services like Netflix's streaming plan are putting a pretty firm cap on what Hulu could charge for their Plus service. The question is whether there exists a price point for Hulu Plus that is both attractive to consumers and provides content holders with a reasonable return on their properties. I'm not entirely sure that such an equilibrium exists.