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We never do anything that we do not truly want to do. We want to do those things that are important to us. The things that are important to us are those things that we value.

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VALUES What is important to me? VISION What future do I intend to create ? MISSION How will my farm take me to that future? GOALS What do we want to do and what do we want to be? OBJECTIVES How will we measure our progress in reaching our goals? STRATEGIES What will we need to do to achieve our goals? TACTICS What are the tasks necessary to carry out the strategies?

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FACTORS THAT INFLUENCE OUR VALUE SYSTEM VALUES FRIENDS FAMILY GOVERNMENT MEDIA CHURCH TEXTBOOKS RELIGIOUS BELIEFS REFERENCE MATERIAL SCHOOL SYSTEM EDUCATION TELEVISION

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VALUES QUESTIONS What do you like or dislike in other people? Who are your heroes? What do you consider your successes? What do you consider your failures? What are your fears? What do you hold sacred? What is important in your business? What factors are consider when making decisions? What and where do you buy? ?????????????