Tim Cook believes the new Apple iPad Pro could kill the PC

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Five years ago, Steve Jobs introduced the Apple iPad and kicked off a sea change in how people gamed, browsed the Internet, and watched video. While the iPad and the Android tablets that shipped afterwards didn’t single-handedly wreck the PC market, they definitely played a role in the decline in total sales. Now, Tim Cook thinks the iPad Pro could hammer the corporate PC the same way that the original iPad cannibalized mainstream PC sales.

In an interview with The Telegraph, Cook states that he thinks the iPad Pro obviates any need to own a corporate PC at all, saying “No, really, why would you buy one?” He continues: “Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”

iPad Pro pricing

Is this realistic? I think not, for multiple reasons. First, the iPad Pro starts at $799 for a 32GB model and $949 for a 128GB model with WiFi only. That’s far more expensive than the typical laptops and desktops that are mainstays in corporate America. Cook believes that the iPad Pro will appeal primarily to creative types, who will fall in love with the stylus, and music and movie consumers, who will love the powerful audio that apparently makes the iPad Pro “appear to pulsate.” Whether any movie buffs want a device that offers sonic antialiasing is an open question, and I can’t comment on whether the iPad Pro’s stylus will compare with, say, a Wacom tablet.

The Smart Keyboard and Apple Pencil both cost more, at $169 and $99 respectively. That puts the baseline price for an iPad Pro at $1067 for just 32GB of storage and $1217 for a 128GB version. Microsoft’s recently launched Surface Pro 4 offers 128GB of storage, pen, and keyboard at a price of $1057, though we’ll have to wait and see how the devices’ compare in performance tests.

When the iPad debuted in 2010, there were no comparable Windows or Android devices. Now, there are — and that’s going to blunt some of the potential disruption from Apple’s new hardware. That’s not to say there’s no market for the iPad Pro — it’s going to appeal to certain customers and Apple faithful who want a device that’s big enough to serve as a PC replacement, with a larger 12.9-inch screen than what you find on a traditional iPad.

I suspect, however, that this will ultimately come down to IT support and corporate management tools. If the requisite software exists to integrate iPad Pros into existing corporate ecosystems and manage them appropriately, than we may see increased uptake. Otherwise, as Cook has said, the device will be more limited, appealing mainly to creative types.

There’s a reason that Apple is talking up the iPad Pro as a machine designed to appeal to consumers and that elusively defined “creative” audience — it wants to reinvigorate iPad sales.

Apple year-on-year iPad sales

This graph shows how iPad sales have slumped in recent years as consumers upgrade the devices less frequently the phones. 2014 started with a bang, but sales fell every other quarter compared to 2014. 2015 has been even worse, with first quarter sales below 2013 levels. Last quarter, Apple sold fewer iPads than in any year since 2011. None of this is to say that the iPad is in any kind of danger, but Cook would obviously like to show steady growth for the company’s tablet division, not a meandering decline.

Will it work, in the face of more determined opposition from the PC space and multiple vendors already offering hardware with similar specs? We’ll see.

Tagged In

I’m seriously considering buying a Surface 4 Pro and my motivation is to use it as a desktop replacement of sorts. It does 95% of what I need and with an external KVM it’s basically 99% of what I do. Only heavy gaming would be excluded and those days are gone for me.

GMarsack

My Surface Pro 3 works wonderfully as a desktop/laptop replacement when traveling. Still need the big rig though for the kind of work I do. That being said though, the Surface is just plain awesome Tim Cook is crazy to think an iPad is a serious replacement of the PC. If anything, it would be a Surface… PC FTW!

Zergling

I play on my Surface 3. I stream from my desktop using Steam InHomeStreaming. My desktop does not even have a monitor anymore. I access it remotely usnig Chrome Remote Desktop.

Javier Martinez

That’s good to know. I knew about Steam streaming but hadn’t thought about doing it with the SP4. Thanks for pointing it out.

DaBruinz

actually, the 4 does very good at gaming…

A-thought

Cook: “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”

So Mr. Cook, that must mean you’re discontinuing all MacBooks immediately?

No? Then you’re spouting junk that you really don’t believe, in order to hype or defend a vacuous product that isn’t taking hold.

I believe this is an example of doubling down in the face of imminent danger.

Striptaway

It is obvious that the entire Apple executive staff has such a severe
case of Narcissistic personality disorder that their statements to even
their dystopic followers are full of deceit.

ScoobiJohn

not going to replace the pc not by a long shot – come back when it comes with 2tb of storage and can play high end games at 4k res 60fps and has 2x 26-32in screens – its not a pc its a large tablet and most people who want a tablet already have one and aren’t that interested in upgrading

Skywalker

+1

And even people who need a new laptop or tablet… You can get a small decent laptop for 300$, a tablet for 100$. You can get both for half the cost of the cheapest of these new thingies!

Bospaddenstoel

I didn’t know 4k 60FPS gaming was a requirement for corporate devices.
Seriously, you’re totally missing the point. This isn’t to replace gaming PCs (which itself are getting completely obliterated by consoles in terms of sales), this is to replace corporate laptops. Although, to be honest, I think more companies would switch to a Surface Book than to a iPad Pro.

ScoobiJohn

from the article clearly says that he thinks they are a replacement for desktop and laptops and that we dont need anything other than our phone – and for creative purposes you want a computer that packing some serious power – its not jsut for gaming that you need a beefy pc

Richard “Raptorian” C.

No it isn’t a replacement for desktops or laptops anyway, it doesn’t
matter if you have a gaming pc or not. There will always be things a
tablet can’t do that a PC can, and one excellent example is work (You
can work on a tablet, but I have found that work on a PC is more
efficient.), and gaming. So when Tim cook says that, Screw him, and
apple.
EDIT: Reposted under your comment.

IKROWNI

“(which itself are getting completely obliterated by consoles in terms of sales)”

PC obliterating consoles in terms of price? What are you smoking? For a PS4, you pay 299 bucks for the console (usually includes an AAA title as a bundle) and you pay about 40 bucks a year for PS+. For that 40 bucks a year, you get a smattering of free games every month, not only for your PS4 but also your PS3 and Vita. And usually highly polished games too. PCs are more powerful, yes, but if you for a second think PCs can beat the value monsters that consoles are you need to either get off the drugs, or get on the prescription drugs.

IKROWNI

Yes pc obliterates consoles in terms of prices. Maybe not the second you buy it but over the span of 2 years you have a gaming pc that is actually cheaper than the consoles.

Let’s add it all up over what Sony said about there console being built to last at least 10 years.

Let’s starts with the initial price of the ps4 which was $400, comes with a measly 1 year warranty and a single controller. Now add in $50 per year for the Internet you already pay for. Now times that $50 by 10 years and your up to around $500 for just the privilege of using your Internet.

So let’s add that up already

$400 + $500 = $900

Now that’s just for the ps4 a controller and your Internet privileges.

Now it’s time to jump into the expensive part. The games. Now on new games the console manufacturers like to turn as much of a profit as possible and don’t give a Shit about the consumers. That’s why you get absolutely no discounts on new games and all of your games will cost about $65 per game.

From the statistics on gamers the average gamer will buy at least 2 new games per year. So again let’s do the math.

$65 x 10 years = $650

$650 + $900 = $1550

Now let’s start jumping into an extra controller $60, micro transactions, DLC, and the fact that your ps4 is almost guaranteed to break down after that 1 year warranty and before that 10 years is up. But I won’t even add in the price of another Console lets just act like it won’t need replaced.

Over that 10 year span your already up to close to $2000 for a Console that can’t do 1080p 60fps and also uses low-medium graphics settings in almost every game. Then let’s talk about how shitty your vr experience will be since vr is about 4x more demanding.

So at the end of the day at the price of around $2000 you get:

1 ps4
2 Controllers
20 games
Internet

I built my pc the same time the consoles came out and I haven’t spent over $1500 for it all together. I have a steam list of around 300 games some AAA some not. I also have a pc which does, you know, everything the ps4 can’t and everything it can.

I’m not trying to argue with you here I’m just trying to show the truth for what it is. Build a pc get better graphics, more options, upgrades, mods, media, up to 4k rez, up to 144fps, you don’t have to pay 2x for your Internet, and the games are always discounted.

Richard “Raptorian” C.

+1

Bospaddenstoel

You don’t pay a dime for those games, they all come free with PS+. Let’s say 4 games a month, that’s 4 x 12 x 10 (10 years) 480 games for 500 bucks. Since PC games are around 35 bucks average (which would cost the PC gamer 16800 bucks) we can bring the total tally to:

PS4
400 + 500 = 900 for a console, 1 controller, 1 bundled game and 480 games that come with PS+.

PC:
1500 + 16800 = 18300 for 1 PC (all parts) and 480 games.

Now let’s get to the fun part, we’re gonna see how much more value the PS4 offers. 18000/1000 (we’re even rounding in the PCs favor!) = 18. The PS4 offers 18x more value than a PC. That might not seem much, but converted that’s 1800% more value. Even if we say that half of the games you got with PS+ are shit, you still end up with 900% more value.

So yeah, valuewise PC = obliterated.

IKROWNI

Except you fail to realize that about 90% of those psn games are garbage that will never be played or probably even downloaded. Hence the reason they give it to you “free”

Then there is also the fact that about 80% of the games on Steam are under $10 and they aren’t just shitty games. It’s stuff like bioshock, Fallout, etc, etc, etc.

Then let’s not forget the thousands of free games that you can also access really free of charge on pc, an I don’t mean pay $50 for free games I’m talking thousands of games that you can just play for free with no commitments.

And are you seriously trying to tell me that your gonna buy a console solely for the “free” games that come with “payed” psn?

It’s over sonny, pack it up, consoles lost. They were never even in the race.

It’s snail vs roadrunner, gremlin vs tesla.

otsego69

You can’t factor in the price of internet. That is retarded. Are you telling me you don’t have an internet connection on your PC? Not to mention that not everyone pays for PSN. I for one hate online gaming. I buy 1 or 2 games a year, usually used, which drops the price considerably.

rahuldey85

I didn’t realise that the only thing that was stopping corporates from adopting the iPad as replacements for their laptops was 2″ extra of screen size :/

Chris Weed

As part of a 40k+ employee corporation, I can vouch for the Surface Pro. We see more and more executive types and business team members using the Surface Pro. The reason being the infrastructure and software is familiar. We are still highly invested in Microsoft technology like Word, Excel and anything Sharepoint.

Until Apple can cooperate with these technologies and/or replace them. The PC will remain #1 in large companies.

Jonas

Yea, there’s always exceptions, but the majority of corporations wouldn’t dream of switching away from a windows OS. If your OS isn’t 100% compatible with software for Windows XP and beyond, you have zero hope of gaining significant market penetration on the business side.

CL

Also only when the iPad can support a mouse. ;)

Daniel Glass

And for creative types, the Surface Pro 4 runs x86 software, likely has a far superior stylus, and at similar specs with keyboard actually comes at slightly less than a iPP.

Patrick Hill

Still boils down to Apple vs Windows. Apple fans will rave, and those who hate Apple will just have another to hate.

Striptaway

Not Apple vs Windows but an overpriced toy compared to a fully productive PC with an OS that runs nearly 95% of the programs used for enterprise and personal use.

badagliacco

Hahaha… My iPad Air2 runs EVERYTHING I need for work… 100% of ALL the programs I use in “the Enterprise”! Are there programs that won’t run on an iPad? Of course!! But the whole, “it is not capable of running what the enterprise needs” is just complete crap! Of course it won’t replace the PC or Mac needed for someone planted at their desk… It is a MOBILE DEVICE!!!

Striptaway

Your enterprise must be run out of a cardboard box as almost all big enterprise with any security doesn’t allow BYOD.
Aside from that Apples billions will be used to keep their existing disillusional followers

Richard “Raptorian” C.

Another +1

Ivor O’Connor

Or Linux for those who have figured out how to avoid the popular unwashed masses of unneeded apps.

Patrick Hill

Indeed, and a big part of why all flavors of Linux aren’t a bigger thing was mostly by the slower adoption for gaming. But I always find comparison between Apple products and the others futile. I doubt any serious user would change platform based on a gadget (however nice it may be). The ones who actually need Apple will do so for a long time, and those (normal to power) users who don’t own any Apple products sure won’t change based on a Deluxe tablet, even less with MS’ last Surface.

Ivor O’Connor

Possibly. For most of the 80s I loved Apple. Most of the 90s I loved windows. Now days I suppose I could use anything but I am happiest with linux.

Patrick Hill

You know what actually changed my mind on going linux, and most are going to think it’s nuts, but it’s Win 10. I run 4 devices, gaming rig, HTPC/Media Server, laptop and tablet, and the ease of movement between all of them is just plain awesome, Continuum I guess at its heart, with each still config’ed for purpose, and I’ve never been so happy with my home network before, and like you I go back Tandy TRS here

Ivor O’Connor

Loved the Tandy.

Patrick Hill

My 2nd favorite, and for a while I thought it could have been the future, was the Amiga. This thing already rocked “multiimedia” when the others were barely out of DOS modes. Forget where they slipped, or how, but that was the little system that could have been.

Ivor O’Connor

I was already firmly in the Apple camp. Still the specs on it made me think it might take over.

FourthWorldSys

Steam rolling out more than 1200 games for Linux has helped.

Patrick Hill

Yes, but performance is still much closer to consoles than a real Windows gaming rig. But the hardcore aren’t what keeps you in the business, it’s the masses, so if Steam can make it work well enough, at least to the same level as a similar Win machine and it’s great news.

HookTink Furrble

Hey there buddy, an unwashed mass, or a bunch of em, is a thing to behold!
W.P.

DaBruinz

Not even close. It boils down to Mobile OS versus full fledged OS. That is not even a contest. iOS would be bringing a knife to a gunfight…

Robert Palmar

The iPad Pro runs iOS 9 making it the world’s largest iPhone.

Novak

Stop saying it’s an oversized iPhone…it can’t make calls

Robert Palmar

Okay, it’s the world’s largest crippled iPhone.

froyton

I think they call those the iPod Touch, don’t they?

Robert Palmar

Right, which makes the Ipad Pro the IPod Touch XL.

Shawn7

Or the iPod touch is the iPad Pro XS.

HookTink Furrble

There is something bigger going on here, ya know.
W.P.

Novak

Ok, jokes aside I really think that this is an ok product, I mean it’s simple, it can run MS Office (I think that the version for it is not far behind from full desktop version) and it’s okey for artists and students (taking notes). BUT THE PRICE and LOW MEMORY are a no no, I personaly would never get this tablet when there’s this thing called surface pro 4 on the market for a bit lower price and more memory….full os as well.

Quenepas

Not even taking notes. Students just take a picture with whatever crappy phone they have and record the whole class. So not even that. Unless you work as a imagery artist, this thing is superfluous and I love Apple products, but this thing is ludicrous.

Kyle

“Cook states that he thinks the iPad Pro obviates any need to own a corporate PC at all”, except affordable prices, software compatibility, repair-ability, a larger screen, a numpad, etc etc etc.

Market it as a tablet, not a “PC Killer”. My PC would eat that tablet.

DaBruinz

My corporate issued Dell would kill that thing…that just smells of desperation…the iPad can’t even replace the MacBook…why? Mobile OS versus OSX…not even a contest. OSX would eat it alive…

HookTink Furrble

Yeah, but why would you allow your PC to develop digestive problems?
W.P.

http://www.funstufftosee.com/ Dozerman

All I hear is an echo of years gone by. My deja vu tells me this: people will eat it up, it will sell in the millions, netting Apple billions, and then nothing will change. Apple has been calling for the year of the [insert Apple product] almost as long as Linux users have been proclaiming the year of the Linux desktop and, just like Linux, they have only managed to “dominate” the smartphone arena, although success has different definitions.

badagliacco

Only that, iPads still dominate the corporate mobile tablet space with 90% of all the tablet users choosing an iPad…

http://www.funstufftosee.com/ Dozerman

…That have actually bought tablets. The rest still buy laptops.

Mayoo

Tim Cook is an idiot

DecksUpMySleeve

May be the only comment necessary on this story.

HookTink Furrble

How could that be? He was Hand picked.
W.P.

Garu Derota

This man should face reality: SURFACE is the item that should make this happen, not his overpriced useless toy

With storage space that small, I highly doubt PC is going away anytime soon. It’ll kill other tablets for sure though and maybe some laptops/netbooks. PC is meant to be stationary desktop, not mobile (for now anyway).

Ed Dersch

Mr. Cook has obviously never worked for an Architecture, Engineering or Construction firm.

davedsone

Or distribution, repair, service, or retail.

Ivor O’Connor

He only works with liberal arts majors and fans (cultists).

HookTink Furrble

But he probably is a nice fellow, right?
W.P.

BillBasham

Personally I want all my data and applications to be securely accessible on any device I currently have access to. An iPad may be part of that ecosystem, but I don’t want it (or any other device) to be an integral part of my computing paradigm.

It’s early days, but my experience so far with chromebooks, chome browsers, and android devices feel very much like what I want the future to be.

brenro

LMAO.

some_guy_said

I told you that apple executives have a sense of humor, didn’t I?

HookTink Furrble

Whatever happened to (sic)?
W.P.

Kanan Nallainathan

so once more someone at Apple… this time the CEO… has been smoking vast quantities of teabags before going ahead and making sweeping claims we have heard from them so many times before… seriously ill stick with my i7 16GB VAIO till i upgrade to a newer gaming laptop… and my desktop rig i built myself… and i have a Z1 phone… and a Z3 tablet compact… so no Apple… you wont sway me with your bullshit… i know what i like… and what i dont like is overpriced Apple iJunk… my 2 cents…

Kanan Nallainathan

and what i exactly do not want or need is an overpriced iPAD…

davedsone

You left out the biggest reason- Applications. So many kludgy applications written for Windows that are quirky enough without trying to emulate even on a mac running parallels. If you can’t run the software, they don’t want you.

Baconmon

Well I guess that’s it then.. Time to sell my PC repair business.. Thanks a lot tim cook..

BillBasham

You’ll just need to transition to an iPad upgrade shop. Installing android on an iPad shouldn’t be all that hard.

Ivor O’Connor

I’m sure there must have been some context that did not get translated here. Cook would never say something so incredibly stupid without qualifiers.

Theshzerey

you are right, allow me to put it on context.

Mr. Cook finish smoking the best weed money can buy and right away starts the interview….

HookTink Furrble

Are you qualified to make a comment like that?
W.P.

DaBruinz

I was thinking the same thing…but then I read on several articles. He’s trying to be like Steve Jobs, but Jobs knew that the iPad will not be the replacement. Jobs may have been a rrogant SOB, but he was a smart SOB. Cook is smart, but it seems common sense went out the window on this…

Flexis

Apple has lost it’s innovative edge completely. They are just reiterating Jobs ideas in different shapes and sizes. They have no clue which direction to go next, it’s hilarious.

Theshzerey

…and they have a stylus now, Steve Jobs must be going crazy on the other side.

zeb

Yay hunched over a laptop…. no. PCs rock!

Menno van der Coelen

I Highly doubt it. Millions of pc’s still run XP because systems used in corporations can’t even handle Vista let alone Win 7, 8 or 10… So I doubt they’ll go for a completely new ecosystem.

And lets not forget the necessity of an Ethernet port for many companies. whether for security or stability reasons. I mean wifi is great until you actually want to use it ;)

MadisonHJ

In the words my boss would tell me if I asked him if I could replace my office desktop with an iPad Pro, “Tell Tim Cook to go f*** himself”.

pǝɹǝʇuǝ ǝuou

Ahh so discontinuation of the Macbook, iMac and Mac Pro lines are in the works? Whatever Cook… You might as well say mopeds will take over the automobile market. MEEP MEEP… Until then, I want MOAR POWA!

sjun

I wish them good luck with their closed system. If there was OS X on it then maybe it will break records. But with IOS I expect to less enduser control over where to park the generated data.

Zunalter

Tim Cook has definitely bought his own press. Here is a tip Tim, if you are going to make sweeping, provocative Steve Jobs’ statements about the future of technology, you need to have Jobs’ brilliance to back them up, not just his coattails.

Patrick Hill

I kinda detect a reaction to “Continuum” in this. If MS continues putting out good products, Apple might have to be worried.

Dave

All this tells me is that Tim Cook is losing touch with reality. Why is it amazing that you can use two apps at once? This, along with the archaic cut-and-paste of the iPad places it on a level with Windows 1.0 in terms of productivity. No way I want to face a work day with an iPad as my only computer! No USB I/O? No access to the battery? It’s a toy.

s0nspark

Seems Mr. Cook has had a bit too much of the Apple Kool-aid. Reality distortion and “Hope Speak” has always been a component of Apple marketing but there was also some substance there too. That seems to have passed with the torch… :(

Personally I wish they’d spend more time fixing issues with their software than coming out with new hardware… and, hey, quit trying to reinvent the wheel, okay? NIH Syndrome is a (bad) thing!

ja_1410

Right. The stuff he is smoking must be really good.

Theshzerey

If your job is to play Angry Birds and watch Netflix, yes, replace your corporate PC with the iPad….if you have a real job, keep the PC and get the iPad to watch Netflix.

Mr. Cook, say no to drugs!

jimv1983

My thoughts exactly.

yakapo

best comment in the thread.

I’ve seen real estate agents use iPads with cellular plans to show clients potential homes while meeting with a client. Ive also seen iPad kiosks at small businesses. Other than that, I’ve never seen iPads used in business environments.

If someone was addicted to Apple, wouldn’t they just get a MacBook Air for work instead of an ipad?

jimv1983

In my personal opinion a mobile based OS(like iOS or Android) will never replace a full featured desktop OS.

Kira Kinski

Cook is a savvy CEO; but, in this instance, he is delusional. iOS is no match for OS X. There’s no way an iPad as is can stand up to the utility of a Mac PC. Ain’t gonna happen.

hk2000

Apple can make it 10 times more powerful- at the same price- and I still won’t want it!!! I have a Desktop and 2 HTPCs I built my self and all run circles around anything Apple makes, let alone the the intuitive interface that- for me- apple products lack, especially the stupid iPhone- a work phone I was issued- that I could never get used to.

The Watson

Hilarious! I would rather have a Samsung Galaxy Grand View, which will surely be cheaper & faster. I suspect about xmas time
Perhaps in 10yrs minimum, I & others might consider it a true replacement! .

Mahmet Tokarev (Tajik Pride)

Surface book seems way superior to this from a corporate perspective but even that isn’t going to kill the corporate PC.

mori bund

And in tomorrow’s news:

a motorbike vendor tells you, their new motorbike obviates any need to own a
car at all, saying “No, really, why would you buy one?”

He continues: “Yes, the motorbike is a replacement for a car or a truck for many, many people. They will start driving it and conclude, they no longer need to use anything else, other than their bicycles.”

Guys calm down…he said “for many many people”! PCs are here to stay. But for many people it’s true. Not everyone out there needs an overspecced Laptop/Workstation like you here on extreme tech.
If you go with an iPad or Surface or some Android crap is your choice.
Think about it what most office people out there are using: email, web, word, excel, maybe powerpoint and some (custom) applications for managing their customers and inventory.

Doesn’t surprise me this reaction here tbh. You guys hear Apple and y’all go into war mode or some shit.

Shawn7

“though we’ll have to wait and see how the devices’ compare in performance tests”

If “performance” is real-world usability in real-world scenarios, then yes. If “performance” is a bunch of synthetic benchmarks, then no, that’s not really relevant.

Shawn7

As much as I like my iPad, at the end of the day it’s mostly a toy. For starters, real work requires a larger screen, like 27″ and up. I wouldn’t want to put 4 iPad Pros in a 2×2 bracket for that!

Michaels_28

This is what I said in the other thread where the author criticize Samsung for not innovating enough even though Samsung arguably innovated more than any other OEMs on the smartphone front this year.

The iPad mini 4 is arguably the best iPad ever made. Its portability is second-to-none. It is a perfect size for all tablet-related tasks except for large formatted documents and drawing. Yet it may well turn out to be among the fewest-selling iPads.

Apple innovated a lot, and the iPad mini 4 shows it through its excellence. Does that guarantee sales? Nope. Samsung innovated a lot, and the Galaxy S6 shows it through its excellence. Yet that is not a smashing sales hit, either.

It is good that the author got to see the side of my argument.

Tim

Nevermind that these things are going to sprout legs and just walk off. It’s hard enough to prevent the theft of laptops – securing these things will be a nightmare. And I agree, the storage options on these things are a joke. I have a 2 TB laptop with a top-of-the-line processor and endless RAM, and it cost less than a thousand.

Ds

You have Apple and then you have the real world.

Ipad Pro, now with true multitasking, step aside corporate world for now you have the ultimate device for browsing facebook, finger painting and send tweets to your friends.

Hu? Work? Wtf is that….

DaBruinz

BAAAAAHAHAHAAA!!! *sniff* Stop!! Please…Just Stop!!

Oh…he’s being serious?

Well then…in that case…

BAAAAAAAAHAHAHAHAHAAAAA!!!

Until any Mobile OS can outperform and out task OSX or Windows (Especially Windows), this isn’t going to happen…

Cook needs to lay off the drugs…he is no Steve Jobs…Heck…even Steve Jobs must be looking down at him thinking… “Say what?”

MajomKutya

Where can I download XCode for iOS? Oh, wait… it’s only for OS X.
So let me rephrase the question:
Where can I download OS X for the iPad Pro? Right… I can’t. Stupid me, thinking that this Surface / Galaxy Tab clone with an Apple logo on it might replace my (Win) PC while it can’t even replace my Mac.

Quenepas

I like Apple products. I own an Iphone 6s+ and an Macbook Pro which for music production are more than enough. With the 6S+, I dont need a tablet, apps like Amplitube, BeatMaker, etc run just as well and very legible. I thought about an Ipad Pro but frankly I wouldnt use it much. It’s still iOS, it still has the same limitations the original Ipad had years ago. It’s like the car is getting faster and faster but still the road limit is 30MPH. I would go from 2 fully utilized devices, to juggling 3 half assing them. I would like Apple to go a true sustainable road allowing user upgradeable parts instead of their planned obsolescence bullshit.

HookTink Furrble

This is just Apple trying to take another bite out of as many wallets as they possibly can.
Walt Prill

Bill

In industry it comes down to this: If a supplier or a contractor comes to a negotiation in a mercedes instead of a volvo, the industrialist will think: You are overpriced and you will not operate well in rough terrain. The same count’s for apple gadgets vs desktop/laptop(which is the same these days). Tim Cook really missed the ball on this one. For one thing there are way to many 3dr party (legacy) programs that depend on PC or acces by 3rd parties to that ecosystem. Or consider this: you get a contractor to do an engineering job. do you let him borrow an Ipad or bring his own laptop…

I have an Ipad for browsing in my living room but for gaming I power up my trusty PC and at work I use a laptop with all my custom software (and 3-24inch monitors running remote desktops, Aspen, virtual machines and loads of office instances). Apple is never going to replace all that (the ultimate reason being they are way to expansive and uninclusive).

By the way… Did he just say half his products (Mac) will be obsolete soon?

Greigio76

I believe their iPad Pro approach will eventually be filtered down to the iPhone as he has alluded to. “They will start using it and conclude they no longer need to use anything else, other than their phones.” Why not just use the iPnones? The features on the iPad Pro will make its way down. They might include their own version of Continuum and an iPhone dock.

iPads and iPhones are PC replacements. That’s all you need to know. The Mac has never reached mass consumption. You can say that is due to cost. Cost never dissuaded an iPhone user.

Terry Stetler

If he really believes this then he’s delusional.

thenekkidtruth

Since when has the PC still been alive? Possibly for gaming – that’s about it. And Tim has an uphill battle if he wants to knock off Microsoft’s new Surface Book. Not perfect but almost, and everyone says so. Let the competition begin – the consumer will be the beneficiary.

hitmaneidos

Tim Cook believes that a cock can replace a vagina, but majority of the people don’t think so.

Apparently Tim Cook thinks the tech press needs help with click-bait. Glad the author took a critical look at his claims.

CL

Cook states that he thinks the
iPad Pro obviates any need to own a corporate PC at all, saying “No,
really, why would you buy one?”

Apple developers: “Because we need one to write the source code for iOS”

Busybee

Good form, matey!

N7Paladin

Ha-ha, I notice not one apple fan is here because they don’t know how to use forums. If it’s an iForum They’d be all over it though. Hahaha… So hilarious. But seriously this article is GARBAGE, the title alone is GARBAGE. This is the type of garbage that screwed the personal computer 8 years ago; when apple convinced all those stupid Devs and manufactures that Faplets were the “NEW” thing. And with that hype They pulled back on production on PC’s, which damn near ruined us all. Do your selves a favor and shut the Fuq up. Stop with the clock baits and go report on real news you Punk@$$ Biatch.

Busybee

Somewhat scathing comment from an Apple iPad Pro review http://www.techradar.com/reviews/pc-mac/tablets/ipad-pro-1269255/review/10 quote “Could I use this as a laptop replacement? Well, it depends what you’re using your laptop for now. If it’s idly browsing the web and thinking about writing a novel one day, then absolutely. Anything beyond that, you’re still going to need to keep one around.

The thing is, this is iOS. It’s not El Capitan. That means – despite Apple’s efforts with Split Screen mode – you can’t truly multi-task. As my efforts described above revealed, you can’t use the iPad Pro to post a full review, interact seamlessly with a CMS or upload photos with great ease. It’s POSSIBLE, just not simple.”

AlbiteTwins

I think the main problem is iOS and ARM. Most professional applications only run on x86 Windows and OSX. Nobody wants to go through the effort of porting them. It’s similar to what happened with Windows RT (which Microsoft abandoned). At least the new Surface models stand a chance at being able to replace a desktop or laptop since they run full Windows.

In life you gotta be humble and learn from your competitors, Tim Kitchen should just ask the Apple team to buy some Surface Pro 4 and open them to learn how a proper 2 in 1 is made and ask Microsoft how long it took to make Windows touch friendly, then start a new series of Mac that can compete with Windows 2 in 1 instead of delivering oversized iphones that can’t phone and lie to the technologically uneducated masses that the thing can replace a PC when it can’t and make them pay USD800.Apple doesn’t realize that its offerings in the PC area and tablets are starting to look out of date.

yakapo

If this thing dual booted win10 and OS X and cost less than a surface 3, I’d consider it.

Well.. Maybe not. A used surface pro 3 would be cheaper and faster.

PulloGorko102

Tim Cook is delusional

Jim Dawkins

Ok now I know Tim Cook is no Steve Jobs. Seriously I feel bad for Apple faithful these days.

DaKangaroo

“No, really, why would you buy one?”
I do writing, video editing, game development, programming and 3D sculpting/modelling/animation. In addition, I enjoy 4k gaming on a 32inch screen with a mouse and keyboard.

I’m not even going to consider how I could do the stuff I do on a tablet. It would just be a waste of mental effort to even try to imagine how that would work.

Tablets are and always have been, devices designed to consume information. They are portable screens with speakers attached, the touch screen is there to give you a basic form of input to give simple commands. They are not replacements for workstations for anyone doing anything involving serious heavy computer use.

I’ve bought 2 tablets over the last few years. Waste of money, both collecting dust on my shelf.

That graph of iPad sales is going to continue that downward trend, tablets are going to be killed by laptops and phones. Tablets attempt to do the job of both and fail, because they’re too big to be portable, and offer no additional usefulness over a phone, while being underpowered compared to a laptop and unproductive because of their phone-like OS.

http://annonusa.tumblr.com/ Joe AnnonUSA

LOL. Does he think Donald Trump can be president too?

joe_l

IMHO, The slump in sales is more a testimony of the iPad´s success. I have a two-year old iPad that I love and that use daily. But it is so good that I see no need to buy another one for the time being. I suspect that is what most users are experiencing also now. Many of the potential iPad buyers already bought one, and they are not updating their device, because they are happy with what they have. There will always be new buyers, but in a much more steady flow.

ChrisGX

I suggest people read the text of what Tim Cook said instead of appropriating his words to debates he did not engage in. Most of what he said was obvious and not controversial – few people today need a device like a classical Office PC to get their work done. Does anyone want to dispute this point? They should take it up with IBM and HP who have come to the same conclusion. The rest of what Cook says is standard opportunistic Apple marketing. It is interesting that he puts the iPad Pro forward as the device that can take up the slack left by the expected departure of the office PC. That is probably an indication of Apple’s medium term ambition rather than what is deliverable today. It also makes clear Apple wants to concentrate on its strong suit – the in-house designed ARM based architecture rather than the ‘Mactel’ going forward.

aZtOcKdOg

Just a little too late to the game unfortunately for the iPad Pro… it would have been fantastic in the tablet boom but as has been said many times already: mobile OS vs full OS = no contest.

ChrisGX

“Full OS” on a tablet? Are you talking about Windows and the Surface Pro, perhaps? You do know that Apple revenues in tablets is 20X that of Microsoft’s and also very much larger than the revenues of all Windows tablet vendors combined. Considering Apple’s and Microsoft’s tablet marketshare, i.e. sales of units, the degree of variance is even greater than that just mentioned because Microsoft’s sales are more skewed towards expensive units. And unit sales of Android are even larger. Are you making the daring prediction that this time next year Windows will own the tablet market? I think you are counting Apple out of this game rather prematurely.

Apple will follow its own path in making iOS more powerful. If convergence with OS X comes down the line (the same applies to Google’s OSs) it will be a quite different affair to what we have recently seen with Windows 10. As a matter of personal preference I could easily do without Windows on any device, mobile or desktop and I am happy that the highly probable future convergence should occur organically.

aZtOcKdOg

Yeah, definitely know all the stats and details regarding tablets and Apple vs Microsoft… Full OS I was referring more to the workflow and creative pipeline I would hope to use on a tablet. I have owned a Surface Pro 3, I still own a lower spec Windows tablet and am highly considering investing in the iPad Pro if not purely for my music production workflow more so than my concept art / animation etc. This iPad version has just been so long in the making that it feels a little expensive and under featured ‘out-of-the-box’… Personally I am quite enjoying seeing the various OSes slowly meeting in the middle in terms of interconnectivity and application availability.

ChrisGX

Me too!

abqdan

The biggest market for PCs is business – and this in no way disrupts PCs in business. They may end up with a bump in sales, but not much more. Apple’s biggest problem is the huge installed base of Windows-specific software for business; I just don’t see how they can break through in that sector.

WTF

Wishful thinking by Apple !

Little_Tin_God

I’d like to know what Cook is smoking.

Syl

The statement should read “Tim Cook wishes to kill the PC/laptop”
However the new Surface 4 looks pretty good too……

ncgmac

It appears that Apple really was Steve Jobs. It floundered when he was fired and almost went bankrupt before Uncle Bill gave them an infusion of cash and Steve was brought back. The problem now is that Steve can’t come back, and Uncle Bill is investing his billions into the world’s poor. Apple really needs to step it up. While I am not a huge hybrid fan myself, the surface line is pretty tight. Apple needs to innovate again and not be an also ran.

Joe

Right, and everyone will have flying cars. I have a myriad of Macs , PCs and Chromeboxes with two 30″ 1600p LED monitors and four 4K monitors from 28″ to 50″ and I use my iPad only when not on my PC.

brente

Think Cook has been drinking his own koolaid.

jaytmoon

Smokin those Apple peals again, huh Tim?

Ernst Smit

Windows owns more than 85% of the market and Apple less than 3%. Is this guy on drugs?

rebirthofcool

the iPadPro is a too far fetched device

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