Second Chance

Did you know that up to 35% of consumers will purchase a product after receiving a Second Chance email? Statistically, an average of 4% of visitors on your website will abandon their transaction before completing their payment. Generally a transaction will be abandoned for the following reasons:

The customer does not have the correct information at hand (such as the correct credit card or password)

The customer's preferred payment method is (temporarily) unavailable.

Your customer is distracted during the payment process and the session automatically expires after 15 minutes.

The Second Chance email reminds your customer of the attempted payment and encourages him/her to complete the payment at another time. This way you can also stimulate impulse purchases.