Random Thoughts and Doodles

Clever Typography: Word as Image by Ji Lee

Sometimes designers create projects out of thin air or embrace a challenge that transforms dullness into a clever bliss. Ji Lee, a designer and frequent contributor to the New York Times whose work has been featured on ABC World News and in Newsweek, Wired, the Guardian, the Huffington Post, and Boing Boing, came up with Word as Image that invites you to see letters from a different yet familiar perspective. A former creative director at Google, and now a CD at Facebook, creates images of the words using only the letters without adding outside elements.

His book showcases nearly 100 of Ji Lee’s head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com.