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An optical illusion is characterized by visually perceived images that, at least in common sense terms, are deceptive or misleading. Therefore, the information gathered by the eye is processed by the brain to give, on the face of it, a percept that does not tally with a physical measurement of the stimulus source. A conventional assumption is that there are physiological illusions that occur naturally and cognitive illusions that can be demonstrated by specific visual tricks that say something more basic about how human perceptual systems work.

An optical illusion. Square A is exactly the same shade of grey as square B. See Same color illusion

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Physiological illusions

Physiological illusions, such as the afterimages following bright lights or adapting stimuli of excessively longer alternating patterns (contingent perceptual aftereffect), are presumed to be the effects on the eyes or brain of excessive stimulation of a specific type - brightness, tilt, color, movement, and so on. The theory is that stimuli have individual dedicated neural paths in the early stages of visual processing, and that repetitive stimulation of only one or a few channels causes a physiologicalimbalance that alters perception.

Cognitive illusions

Cognitive illusions are assumed to arise by interaction with assumptions about the world, leading to "unconscious inferences", an idea first suggested in the 19th century by Hermann Helmholtz. Cognitive illusions are commonly divided into ambiguous illusions, distorting illusions, paradox illusions, or fiction illusions.

(a). Ambiguous illusions are pictures or objects that elicit a perceptual 'switch' between the alternative interpretations. The Necker cube is a well known example; another instance is the Rubin vase.

(c). Paradox illusions are generated by objects that are paradoxical or impossible, such as the Penrose triangle or impossible staircases seen, for example, in M. C. Escher's Ascending and Descending and Waterfall. The triangle is an illusion dependent on a cognitive misunderstanding that adjacent edges must join.