Far from the Mac App Store helping drive sales to us, it appears we had instead been driving sales away from our own site, and into the Mac App Store.

For me, the question of whether to use the Mac App Store is also closely tied to using in-app purchases in addition to Stripe. As I work to get Micro.blog shipped to Kickstarter backers, and eventually launched to a wider audience, I’ve wondered whether there should be an in-app purchase to make subscribing to Micro.blog from iOS easier. Of course the Mac App Store and in-app purchases are different things, but both require juggling multiple payment systems with the hope that it will be easier for users.

And it would be a little better for customers in the short-term. The problem is that it would be much worse for me as a solo developer trying to do too much. The backend systems would be more complicated, and I think the product would suffer because of it.