About

Pure Detroit is more than just a clothing store. It’s a lifestyle brand that has come to represent the city itself.

Since 1998, Pure Detroit has continually reinvested in street level brick-&-mortar businesses in the city of Detroit via retail, coffee shops and more. Additionally, Pure Detroit has enhanced the cultural cache of the city through one-of-a-kind cultural programming, events, projects and initiatives.

Opened on Thanksgiving Day over 15 years ago, Pure Detroit has grown their retail presence to a trio of brick-&-mortar shops in three of the most architecturally significant landmarks in Detroit including the Guardian Building, Fisher Building and GM Renaissance Center.