What is Hunch?
Look. Decision-making is difficult, and decisions have to be made
constantly. What should I be for Halloween? Do I need a Porsche?
Does my hipster facial hair make me look stupid? Is Phoenix a
good place to retire? Whom should I vote for? What toe ring
should I buy?

It's dark and lonely work. Coin-flipping, I Ching consultation,
closing your eyes and jumping, postponing the inevitable,
Rock-Paper-Scissors, and asking your sister are all time-honored
means of coming to a decision -- and yet we think there's room
for one more: Hunch.

Hunch is a decision-making site, customized for you. Which means
Hunch gets to know you, then asks you 10 questions about a topic
(usually fewer!), and provides a result -- a Hunch, if you will.
It gives you results it wouldn't give other people.

Earlier: NYC-based Hunch is a "consumer decision
engine of some sort," according to
this report from Alarm:Clock, which noted two weeks ago that
Hunch has raised $2 million in Series A financing.

A reader sends us more information:

"Basically you type in digital camera and It figures out what are
a few good questions to ask and then it comes up with the best
camera for you. Then replace camera with anything, walk in the
park, car, dinner, vacation spot, etc."

If that's it, that could actually work if they have a good
engine, good traffic, and good referral deals. We haven't seen
Hunch yet, but given how polished and ahead of its time Flickr
was, we wouldn't be surprised if this one turned out to be a
solid site.