The portal will list brands such as SPACES Home & Beyond, Welhome and Spun, covering products such as rugs, carpets as well as bed and bath products.

“ShopWelspun.in is set to be a one-stop-shop for home furnishings by connecting with the consumers and providing solutions through edutainment mediums on the ecommerce platform,” said Dipali Goenka, chief executive and executive director of Welspun India.

In order to enhance customer engagement and interaction, the portal will feature user-generated content and blogs from experts on home furnishing trends and home decor tips.

“It will offer consumer an enhanced buying experience that combines the speed and convenience of ecommerce transactions with the trust and reliability associated with Welspun,” Goenka said, according to the press release.

The home textile company’s distribution network is spread over 50 countries and it supplies to global retailers like Wal-Mart, JC Penney, Target and Macy's.

The all-equity merger deal includes an exchange ratio of 4.39 HUL shares for each GSK Consumer India share, along with GSK entire operations of nutrition business and contract to distribute the latter's over-the-counter (OTC) and oral care brands such as Sensodyne, Eno and Crocin.