Behind every customer is an individual. Mosaic means you can start treating them that way. It gives you the intelligence you need to reach the right people with the right message at the right time – every time.

Being relevant and effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, offering endless possibilities.

New to Mosaic?

Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers in extraordinary depth and detail, and communicate with them in the most relevant ways.

In this section you can find out what Mosaic is, how Mosaic is built and why Mosaic is the common currency segmentation for all marketing channels.

Mosaic provides real-world insight that represents real customers and enables you to speak to the right person at the right time and place, through the channels they use, with the right message for them.

In this section you can find out how Mosaic can help you, as well as read our Mosaic customer testimonials and case studies.

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