Why did Sir Kensington’s sell to Unilever?

For all the talk of what start-ups can do with authenticity, storytelling and innovation, there are also things that they are not so suited to do​. [After teaming up with Unilever​​ in April] it’s been incredible for us to all of a sudden have customer access that we could only dream of before. That’s a really important piece of what these big CPG brands can do. Scott Norton, Sir Kensington’s​​