A Family Business

We are PHB Ethical Beauty, a pioneering family-run company with a revolutionary range of ethical beauty products that you will love! Home to the World's largest collection of Natural, Vegan & Alcohol Free (Halal) beauty products which we handcraft ourselves in our UK & Canada Facilities. Our cutting edge formulas have won over 25 industry awards in 5 years. No Animal Testing. No Palm Oil. > Our Story.

20% Profit Goes to Charity

We donate 20% of net profits to charities that improve the lives of people and animals in the UK and around the world. When you support PHB by purchasing our ethical beauty products you are making a positive choice for your own health and for the wellbeing of others and our environment. > People over proft.

Try us & Love us!

We're confident our natural and ethical beauty products will give you better skin in 30 days! If however a product isn’t right for you, you have 30 days to return it to us for an exchange or a full refund. We pride ourselves on providing excellent customer service and we think it's easier to be nice than not! > Find out more​.