Amazon's best hope of adding something Uniquely Amazon is, in my opinion, less high-end Apple/Microsft, more in the theatre of retail and reflecting choice, range and connection with the consumer. Imagine a store that changed it's context and refreshed every 2/3 months, reflecting what people were buying. Or even themed around events or seasons (like a huge ever-changing carousel of tpoical, popular, upcoming or unusual but inspiring content...)

A curated Urban Outfitters on a huge scale, sited near their distribution centres for example.

Shoppers used Flow, a standalone app from Amazon's A9 unit, to search for, and purchase, items by simply taking a photo. Now, they can do it straight from the Amazon app. Read this article by Donna Tam on CNET News.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.