“Forward” Is Actually Filmed Backwards

Here’s Messe Kopp. He’s an Israeli EDR artist who has a new song called, “Forward”. And what’s the best way to promote a song called “Forward”? By filming yourself backward and then reversing the film. This allows him to do all sorts of stuff like pick up champagne off the street and put it back in the bottle. Sound familiar?

The fact that it has to be done all in one take makes it even more impressive…

But these videos are not new. You may see some things in Messe’s video that resemble this one from Coldplay…

And then you have to tip your hat to Pharcyde, who may have pioneered the trick back in 1995.