How does the oldest outdoor company in the world manage digital transformation? ISPO.com talked to Schöffel owner and managing director Peter Schöffel about the reorientation of his company, in which no stone was left unturned.

(Promotion) The innovative SkiClicker™ Sole makes binding adjustment easier for ski rental companies and ski shops. At ISPO Munich 2020, the manufacturer No More Boots is now expanding its product portfolio.

Susi Mai is one of the most successful female kitesurfers in the world. After 16 years as a professional athlete, she has successfully gone from sports to a life as an entrepreneur. In our interview, she talks about the change, how she got to meet Tesla founder Elon Musk, and why she was one of the first 200 Twitter users.

Company founder Tommy Delago is representing Nitro Snowboards at ISPO MUNICH 2017. In this interview he talks about the new hall concept POLYGON, the current state of the market, and YouTube campaigns.