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Richard Branson Treks Through the Snowy Alps to Launch 'VOOM'

Richard Branson takes to the snow-covered Swiss Alps to explain the importance of survival to budding entrepreneurs, as Sundog Pictures a...

Richard Branson takes to the snow-covered Swiss Alps to explain the importance of survival to budding entrepreneurs, as Sundog Pictures and ENVY Advertising collaborate once again on the launch campaign for VOOM, this year’s ‘Pitch to Rich’ competition.

Making its debut last year, the competition from Virgin Media Business gives promising entrepreneurs the chance to pitch their business ideas to Virgin chief Branson, with the ten best pitches winning a share in £1,000,000 of prizes.

Having teamed up to produce last year’s launch film together, ENVY Advertising were brought on board by Sundog Pictures to provide colour grade, Flame and sound design work for this year’s campaign.