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Interpretation of the Charter ‘Charter’ 의 사전적 의미
From Marriam-Webster
1 : a written instrument or contract (as a deed) executed in due form 2 a : a grant or guarantee of rights, franchises, or privileges from the sovereign power of a state or country b : a written instrument that creates and defines the franchises of a city, educational institution, or corporation c : CONSTITUTION 3 : a written instrument from the authorities of a society creating a lodge or branch 4 : a special privilege, immunity, or exemption 5 : a mercantile lease of a ship or some principal part of it 6 : a charter travel arrangement

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Broadening the Definition of ID
The Impact of New Technology on the Identity of Design
Socio-Economic Relationship to Design
Ethics & Role of Design for the Future
Cultural Enlightenment through Design ID Conceptual Framework of 2001 SEOUL Designer’s Charter Agenda Questionnaires

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Broadening the definition of ID
The impact of new technology on the identity of Design
Socio-economic relationship to Design
Ethics & Role of Design for the future
Cultural enlightenment through Design
Agendas of 2001 SEOUL Designer’s Charter

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Q1.
Design is a process of deciding the color, size, and shape; in order to create the form of a matter that will be produced. This is one definition of Design. Do you think that this statement will be valid even in the 21st century? Questionnaires

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Design is a process of deciding the color, size, and shape; in order to create the form of a matter that will be produced. This is one definition of Design. Do you think that this statement will be valid even in the 21st century?
Digital domain을 포함
Process where defining the concept
기획과정과 더 밀접한 관계를 가짐
전체적인 과정이 모두 디자인?
Not broad enough to serve as a complete definition.
Design will be universal
We can’t compete with any other fields of business work
인간의 삶을 디자인하는 통합적 개념
Storytelling
Cultural & spiritual needs
Innovation and creativity
Designing the human activity?
더욱 포괄적인 의미와총체적인 행위로 확대 Broadening the Definition of ID

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Q2.
Will the idea of designing for individual products such as TV, refrigerator, telephone still hold true in the future? Questionnaires

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Individual tools will last for a while
95% of humanity still do not share the same quality or quantity of basic material living conditions
각 아이템들간의 연계
통폐합하여 재 정립
네트워킹 Convergence 중심의 제품
Components of the larger systems
Digital domains ?
Multi-functional ? Super mass production
& Customization
Will remain but become intelligent Will the idea of designing for individual products such as TV, refrigerator, telephone still hold true in the future?

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Q3.
If design in the 20th century was centered around manufacturing, do you believe this will still hold true in the 21st century? Questionnaires

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Will last for a while
User friendly design
New scenarios
Interactive living environment based on services
Centered on experience and people
Generic method for creation and deep inquiry
Software design and engineering ?
Virtual world Ambience and ecology
If design in the 20th century was centered around manufacturing, do you believe this will still hold true in the 21st century?

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Q14.
What key words do you think would best represent the design paradigm of the past century? And, what do you see as key words that best represent the design paradigm for the 21st century? Questionnaires

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Q8.
Will digital technology have an impact on design? Questionnaires

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New fields of design
디자인의 영역 확장
Change every aspects of Human communication
Strong impact on design process
Already have had an Impact on everyday products
Intelligent environment 형성
사회 전반의 패러다임에 영향
The Impact of New Technology on the Identity of Design Design thinking process will not change Mainly reduce the time of the design process & will increase inequalities in the process of design between countries Will digital technology have an impact on design?

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Q8-2.
Furthermore, will the Internet have an impact on design for the 21st century? Questionnaires

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End-users create their own cultures
Changes every aspect
Inter-connectivity that matters, but only a gigantic notice board
The Impact of New Technology on the Identity of Design Only a transporter of message
Only a faster way
Customers are able to change design proposals
Furthermore, will the Internet have an impact on design for the 21st century?

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Q9.
Up till now, design has been categorized by what end result was, such as graphic design, product design, or interior design. Will such methods of categorization be valid even in the new century? Questionnaires

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더욱 세분화 되어져야 할 것
영상, 컴퓨터, 문화 등의 영역이 추가
There is no renaissance man, only renaissance team
Boundaries are more difficult to be distinguished
Will be regrouped from human environment and communication
Design is a process and a method – a way of thinking – shared by all creative thinkers
Synthetic character for a designer will be more important
매체에 의한 분류보다는 관점이나 목적이 중심이 되어야
미래에는 가상현실과 디지털 데이터를 바탕으로 창조와 각 영역간의 변환이 자유로워지면서 기존의 분류체계가 무의미해질 것
The Impact of New Technology on the Identity of Design Up till now, design has been categorized by what end result was, such as graphic design, product design, or interior design. Will such methods of categorization be valid even in the new century?

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Q10.
Will the terminology, industrial design, still hold value in the 21st century? Questionnaires

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나름의 영역 고수
인간이 필요로 하는 도구 및 기구 등이 끊임없이 있기 마련
Likely to stay around for a while
No reasons to disappear soon Redefined by incorporating digital media
Marketing and R&D will merge and fuse with industrial design
Product- storytelling
인간 중심적이고 문화적이며 환경적인 의미를 내포하는 새로운 개념의 재정립
Industrial Design is dead ? The Impact of New Technology on the Identity of Design Will the terminology, industrial design, still hold value in the 21st century?

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Q4.
Design is often regarded as a stimulus for consumption. Do you think that this idea will hold true in the future? Questionnaires

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New product will be generated by new technologies
Commercialism will prevail for a long time
소비 촉진은 총체적인 디자인의 일부 Should be oriented to social equality, ecological issues and improvement in life
지속 가능한 소비패턴 창출
문화 주도
Socio-Economic Relationship to Design Design is often regarded as a stimulus for consumption. Do you think that this idea will hold true in the future?

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Q5.
Today, the value of design is measured by the economical value it creates for a company. What are your thoughts on this idea? Questionnaires

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For developing countries, design hasn’t even been credited for its possible economical value. What about none-developed countries? Socio-Economic Relationship to Design Cultural value
Sustainable development
Regional Culture
Providing better quality-of-life
Promote values Economy, ecology and ethics
No survey proofing monetary impact of design on a product ! Today, the value of design is measured by the economical value it creates for a company. What are your thoughts on this idea?

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Q12.
Do you believe that design has contributed to the benefit of all social classes and gender in the past century? Questionnaires

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Mass-productions are penetrated into every social classes, gender and countries.
Discrimination has been disappeared. Has promoted social inequality and gender stereotypes.
경제적 기득권층을 중심/ 여성, 어린이, 장애인, 저소득층을 소외
Usually increases the cost of the product unaffordable for some social classes.
엘리트 중심의 디자인 Socio-Economic Relationship to Design 다수를 위한 디자인 ?
모든 계층과 성, 집단의 요구를 다 만족시키는 것은 힘든 일 ?
아이템마다 다름
Do you believe that design has contributed to the benefit of all social classes and gender in the past century?

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Q6.
Do you think that designers for the 21st century should be creators of culture? Questionnaires

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Ethics & Role of Design for the Future
Creators of a new culture and new life styles
Culture is know-why, not know-how (engineering) , so designers should be political to carry the responsibility
Cultural communication will be important Should provide the tools for ordinary people(end-users) to be the creators of their own culture. One of the creator who lives together with all lives on this earth.
Initiator of humanizing human lives which is more than culture, encompassing all levels of society. Do you think that designers for the 21st century should be creators of culture?

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Q11.
What relation do you see between design and physical environment? Questionnaires

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Green Design
에코 디자인
재활용 가능한 제품 등의 연구와 개발
제품의 내구성을 고려한 디자인 뿐만 아니라 유행을 타지 않고 쉽게 질리지 않아 오래 쓸 수 있는 디자인
Design should humanize the physical environment.
Always human will be at the center of the environment
Design could learn from the physical environment.
Ethics & Role of Design for the Future What relation do you see between design and physical environment?

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Q7.
In the past, many educational institutions have primarily focused on transferring design skills to students. Will design education in the new century follow the same path? Questionnaires

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Depend on how design skills are redefined Moved from teaching skill to education for life
Rebirth of humanistic values
Need to learn how to serve the creativity of the end-users
Sensibility and philosophy are also important
Changing with the context of society, business, and industry
Must study economy, sociology, politics, and human relations
디렉터 개념의 전문인
From innovation to marketing
Upgrading the designers of all ages and any professional status through their lives
Cultural Enlightenment through Design In the past, many educational institutions have primarily focused on transferring design skills to students. Will design education in the new century follow the same path?

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Q13.
Do you believe there is a fundamental difference in design between East and West? Questionnaires

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Cultural Enlightenment through Design 감성과 직관
Traditional
Being
인간을 고려
자연 vs 인간의 구도를 벗어남
East is copying western design approach and imitating western way of living by neglecting its philosophy and culture.
Although there are big differences between East & West, there are none in design.
이성과 논리
Commercial
Doing
실용적이며 기계적인 측면을 고려
Each cultural group has different value system
Do you believe there is a fundamental difference in design between East and West?