Find out how important it is to be part of a value chain. Martin Gooch, Director of Value Chain Management Centre in Guelph, explains how you can make better-informed business decisions and reduce your costs.

Video Highlights

A value chain is all the elements in developing, producing, delivering and marketing food product to the consumer.

Being part of a value chain can help you in identifying how to create value and reduce costs.

Knowing what a customer wants, why they want it and what the final consumer is looking for can be easier as a member of a value chain.

A sure way to improve business is to develop closer relationships with customers and suppliers – value chains help you do that.