Commitment to recruiting, training, and retaining the most reliable and educated Consumer Educators (CE’s).

CE’s who are part-time employees of SWS, as opposed to outside contractors, and are committed to our success.

Ongoing training for our CE’s, including both field and classroom training, to provide basic wine and spirits knowledge. Specialized trainings that target specific brands and programs are also provided.

Quantitative and qualitative program recaps provided to clients immediately following events.