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To many, innovation is about seeing what is needed where nobody is looking, but the truly successful view it rather differently: they see what improvements can be made where everyone is looking, and thus scale up quickly.

When it comes to simple purchases such as repeat grocery orders or specific items that can be located on Amazon, all it takes is a few basic commands issued to our digital assistants. The advantage of not having to stop, sit, look and transact is clear – what would once resemble a task is now a mere utterance: our day no longer has to stop.

If your company isn’t using social media channels to interact with its customers or extend the brand message to a wider audience, then you are at a serious disadvantage. That said, social media content is not a case of throwing everything at it and hoping some of it sticks. Follow these rules to create a […]