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Who Won What at Spikes Asia 2017

The winners of Spikes Asia 2017 were announced this weekend and Meet Graham, from Clemenger BBDO Melbourne and Airbag, continuing its award show dominance, scooping up four Grand Prix.

Other prominent Grand Prix winners included ‘The Unusual Football Field Project’ by CJ WORX, which took three Grand Prix (Design, Outdoor and Promo & Activation).The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

Network of the Year went to BBDO, Agency of the Year went to Dentsu Inc. Japan and Media Agency of the Year went to PHD Auckland, New Zealand. There were4,301 entries from 23 countries.

Reflecting on the creativity of the Asia Pacific region, co-chairman of Spikes Asia, Terry Savage, said: “There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.”

This year’s winners were:

Creative Effectiveness

2 Spikes from 19 entries were awarded including 1 Creative Effectiveness SpikeThe Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum' for DB Breweries/Heineken

37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

Outdoor

28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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