GoDaddy.com is known for their salacious advertising campaigns that, most notably, feature scantily-clad women and ABSOLUTELY ZERO INDICATION OF WHAT THEIR PRODUCT IS. Seriously, people over 60 think a “Godaddy” is some sort of escort service.

A few months back, some peculiar on-set photos leaked showing NASCAR pioneer Danica Patrick encapsulated in a prosthetic muscle-suit, among other authentically jacked dudes. It was weird to say the least — and par for the course for GoDaddy.com (which provides web hosting and domain registration, for the record). What were they filming? Some sort of bodybuilder-zombie apocalypse.