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Google buys into TV advertising start-up Invidi

Google, continuing to sink its talons into the TV business, is reportedly investing multiple millions of dollars (chump change for Google) into TV advertising start-up Invidi. The plan is for the duo to sell ads on DISH Network.

Of course this is all speculation since Invidi refused to comment and Google said it wouldn't comment on rumor and speculation. Nevertheless, according to a story circulating on the Internet, Google's investment will be between $10 million and $15 million.