Boston Market Takes the Grand Stage on Thanksgiving

Boston Market CEO George Michel discusses Thanksgiving being the busiest time of the year for the restaurant chain, and staying fresh in a crowded and competitive sector. Photo: Getty

This transcript has been automatically generated and may not be 100% accurate.

... some restaurants Thanksgiving the busiest and the Mets who break the business ... but how and to those businesses stay fresh and well them in a highly competitive market let's ask a man who will likely be run off this feat this holiday ... Boston market CEO George Michel ... who is also known as the big chicken thank you Brian much thing and it's great to be a sign aam and you have some of Thanksgiving that deny there for us ... busy day which is great for business ... staying fresh is an important set by full though with the law of the younger of holiday goodness that having the same thing have we yet espadrilles tradition Asness ... scientific if it's fresh it's the ... it's tough run benefits all different it's what you want to explain ... what it'll for us the research comfort food ... so you're absolutely right Getting Thanksgiving we focus on turkey mashed potatoes stuffing corn bread ... and sweet potatoe casserole was very big during Thanksgiving ... this is the new that the feature in all restaurants during the Thanksgiving before any body that doesn't have the time to call what they are on the wrong order trapping court to you for other purposes in New York for example ... you know we are featured in it for me in ... plus a dessert forty on enough on Monday night ... how do you stay fresh upcoming howdy stay you know with gift giving people something ... bad days as of that is both welcome and and in the spirit of all that is is a very special holiday it's a it's a small religious it's it's about family ... about front of you ... honey stay fresh to attract people to get the other companies doing similar things here what we've added a bit protein the end of last year and a half for example for Thanksgiving because we have the key conserve package ... so we you realize to research that people want more than just turkey on Thanksgiving ... so we of Sparta and and we also serve on boards to come by default Turkey ... and this part of hand as one ... and then we have the desserts we have to become potty into the trees added to the menu as well ... but we begin your like to stay with the comfort food with that tradition over just the Thanksgiving holiday ... throughout the rest of the year we'll was bring in human your attempts to keep all of a new French The has been increasing tradition over the years how people work ... on on Thanksgiving I mean outside the restaurant industry sits atop the restaurant is you know what to what to do something ... then upcoming is affecting business or is that this is not a tradition that sum is is that scene you'll ... know if anything gets benefiting us but to on Thanksgiving day ... we open our restaurants in Rico's by about six thirty two so the Mohawk so that we can get this stuff go for cheap to go home and have a Thanksgiving meal with their families ... I myself with my wife would be working in waffle restaurants with the tenth Avenue New York tomorrow ... because we like to be with the stuff I put on here for my hair for my uniform already on the day it's the monster to was ... a very useful ... that I need that to be and the restless but I work and the kitchen my wife works in the dining room because it's a lot of fun for us ... and were taking care of customers but more importantly ... we didn't that Macy's parade happening here in the New York a lot of ... young people are ... away from home and the new device called me on Thanksgiving ... the base of the Do not that the economic good times about ... on a roll for a lot of people still I aam but still look to have recovered from the fallout from the figure of the Great Recession ... aam what some one ... more message out Monday doing a thing to to to help them defeat defeat to defeat the to prove people the maybe two strapped to Facebook ... absolutely we do that but you know were due to capital or pricing ... we have been Mia for twelve people that we send a Boston market for twenty nine in mind dollars ... it's a great venue and we compared to where you can get means for twenty five with ... between twenty to thirty percent cheaper ... than real Thanksgiving day is eleven ninety nine it's a great value and you get also the desert intuitive with spoke of a loving video of a perfectly Thanksgiving happy Thanksgiving says oh you're Shell ... CEO and bake chicken on Boston market