Perhaps you've noticed that Caveman's song "My Time" is being used in the "I Love You New York" TV commercial or taxi ad. BIllboard wrote a piece on the song being used in the ads in their feature, 'Anatomy of a Synch.' They write:

How Caveman's "My Time" came to grace New York State's new $5 million "I Love New York" TV (and taxi) campaign goes back to the stalking last summer of Caveman's manager Jonathan Pardo in Los Angeles by a very enthusiastic and determined music licensor who usually doesn't A&R bands.

"I totally stalked Jonathan," says Carianne Marshall of Songs Music Publishing who tracked Pardo down at a show by another of his clients. "I'm obsessed with Caveman, I think they're amazing so I tracked him down and talked his ear off until he said he would consider signing with Songs." Which is all the more improbable considering Marshall runs Songs' film and synchonization department and rarely A&Rs bands. But Caveman, as she would tell anyone who would listen, was her favorite band at 2011's SXSW.

You can read more at Billboard and watch the videos of the ads below. Caveman also have a new video for "Old Friend," which you can watch below.