Salesforce thinks it can fight spam with blockchain

Hard Fork | The Next Web—You probably receive email marketing that was deployed on a Salesforce system multiple times a week, without even knowing it. Well, the cloud-based customer relationship management firm is now intent on using blockchain to curb the number of spam emails finding their way to inboxes. The US Patent and Trademark office published a document yesterday that outlines Salesforce’s concept of using blockchain to ensure the authenticity of emails sent to customers. Presumably, this system will only work...

Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…