Ronald Reagan From the People’s Perspective: A Gallup Poll Review

Reagan’s image improved substantially in the years after he left office

GALLUP NEWS SERVICE

PRINCETON, NJ -- Ronald Reagan, the nation's 40th
president, became one of the nation's most revered public figures
in recent years, a distinct turnabout from the more routinely
average ratings he received while he served in office between 1981
and 1989. Reagan's job approval ratings in his first years in
office were hurt by the bad economy, and the last years of his
administration were marred by the negative fallout from what came
to be known as the Iran-Contra affair. Nevertheless, Americans have
more recently upgraded their retrospective approval of the job he
did as president, and now routinely think of Reagan as one of the
nation's more outstanding presidents. Reagan has appeared in the
Top 10 of Gallup's annual Most Admired Man list more than 30 times,
more often than any other person except evangelist Billy
Graham.

Reagan's Ratings While He Was in Office

Reagan was not an extraordinarily well-regarded president during
his eight years in office. He averaged a 53% job approval rating
during his presidency, slightly below average for all U.S.
presidents for which Gallup has recorded job approval ratings.

Reagan's ratings were higher than the averages of his
three immediate predecessors -- Jimmy Carter, Gerald Ford, and
Richard Nixon, supporting the arguments of those who contend that
one of Reagan's major contributions was to restore confidence in
the presidency after the battering it took in the 1970s. But the
two presidents who followed Reagan, George H.W. Bush and Bill
Clinton, each had higher average ratings than Reagan, as did three
earlier presidents -- Lyndon Johnson, John F. Kennedy, and Dwight
Eisenhower.

Presidential Job Approval:
Averages for Presidents

That's not to say Reagan didn't have periods of time during his
administration in which he received solidly impressive ratings. He
did. But Reagan was bedeviled at the beginning of his
administration by Americans' major concerns about the economy, and
at the end of his administration by public concerns about the
Iran-Contra affair.

In the most general sense, Americans' approval of the job being
done by Reagan as president during his eight years in office can be
described as a bell-shaped curve of sorts, with Reagan's ratings
starting low, rising in late 1983 and in 1984 (just in time for his
successful 1984 re-election bid), and then falling in the last
years of his administration.

Ronald Reagan's Job Approval:
Yearly Averages, 1981-1988

Reagan came into office on a fairly high note, with initial job
approval ratings as high as 60% by mid-March 1981. Then, on March
30, Reagan was shot on the streets of Washington by John Hinckley
Jr., and the resulting concern and sympathy helped lift his ratings
to 68% by May. But even as Reagan personally recovered from his
wounds, the public's concerns about the bad economy did not, and
the president's ratings began to fall as each month went by.

By the end of 1981, Reagan's job approval rating had drifted
down to 49%.

Things got worse for Reagan in 1982. The public's view of the
economy remained sour, and the president's ratings during 1982
stayed concomitantly low, in the 40% range, ending the year at 41%.
The 1982 midterm elections were not good ones for Reagan and for
the GOP. The Republicans lost about 25 seats in the House.

A clear cause for all of this was the economy. Still, Gallup
analysts at the time presciently noted that there was some cause
for optimism for Reagan:

Throughout the year [1982] a solid majority of Gallup's
respondents have taken the position that Reaganomics will worsen,
rather than improve, their own financial situation. Yet, Gallup
consistently has found somewhat more public faith that Reaganomics
will help the nation as a whole and even more faith in the
president's program when the question is posed with regard to the
long run. Surveys also indicate that the public has more confidence
in Reagan than approval ratings of his performance would suggest.
While only one third approve of the way he is handling the economy,
close to half express some degree of confidence that he will do the
right thing with regard to the economy.

Indeed, although 1983 began for Reagan with a 35% job approval
rating -- the worst of his administration -- things started to look
better.

His ratings moved back above 50% by November 1983 -- not only
because the economy was picking up, but also in part as a result of
rally effects associated with the U.S. invasion of Grenada and the
terrorist explosion that killed 241 American Marines in Beirut,
Lebanon.

By 1984, Reagan's job approval ratings were consistently above
the 50% line that is a symbolic standard for an incumbent president
seeking re-election. In Gallup's last October poll before the
November 1984 election, Reagan received a 58% job approval rating,
and he went on to soundly defeat Democratic nominee Walter Mondale
by a 59% to 41% popular vote margin, receiving 525 electoral votes
to Mondale's 13.

Reagan continued to soar in 1985, routinely receiving ratings in
the 60% range. In May 1986, Reagan received a 68% job approval
rating, tied for the highest of his administration.

Then, in November 1986, the Iran-Contra affair broke into the
news. That same month, Reagan was on television denying that there
had been any trading of arms for hostages, but the damage was done.
His ratings plummeted from 63% in late October to 47% in early
December, and stayed relatively low throughout 1987. Reagan's
ratings underwent a slight rebound in the late summer and early
fall of 1988 as his vice president, George H.W. Bush, campaigned
for the presidency against Michael Dukakis.

Reagan's last two Gallup job approval ratings before he left
office were 57% in mid-November and 63% in December 1988.

The highest job approval rating of the Reagan administration was
68% -- reached twice, in May 1981 and as previously indicated, in
May 1986. As noted, the low point was 35% in January 1983.

Favorable Ratings of Reagan

Both in and out of office, Reagan was always well-liked by the
American public -- based on ratings measuring the public's personal
opinion rather than its assessment of his job performance. Between
1984 and 1988, Gallup consistently found more than 6 in 10
Americans holding a favorable view of Reagan, including a
substantial 81% in October 1986. Even during the 1982 recession,
when only about 4 in 10 Americans approved of the job Reagan was
doing as president, 6 in 10 Americans rated him on the positive end
of a 10-point rating scale. In Gallup's most recent measure of
favorability about Reagan, taken in January 2001, 74% of Americans
had a favorable opinion of him, and only 23% were unfavorable.

Reagan in Historical Perspective

Americans' perceptions of Reagan's presidency have risen
considerably in recent years. His average approval rating for 1988,
his last full year as president, was 53% -- identical to the
average for the entire eight years of his presidency. Yet, when
Americans were asked in 2002 to state whether they approved or
disapproved of the way Reagan handled his presidency,
retrospectively, 73% approved.

This increase in retrospective approval didn't occur at once.
Three Gallup ratings in 1990, 1992, and 1993 showed Reagan's job
approval rating in the 50% to 54% range -- little different from
the average while he was in office. Reagan publicly announced that
he was suffering from Alzheimer's disease in 1994, and it's
possible that the sympathy and concern his condition has elicited
over the last decade are in part responsible for the elevated
retrospective job approval ratings he has received since.

Retrospective Job Approval Ratings
for
Ronald Reagan

Only Kennedy's retrospective approval rating exceeded Reagan's
in 2002, with an approval score of 83%. The elder George Bush
trailed Reagan with 69%. Further behind were Carter and Ford with
60% each, and Clinton with 51%. Nixon's ratings were the worst in
this poll, with only 34% approving and 54% disapproving. Johnson's
rating of 39% was also low, but this was partly due to the high
percentage expressing no opinion.

Presidential Job Approval:
Retrospective Approval Ratings for Presidents
percentage who approved of each president

March 2002

A 1999 poll asked Americans how five recent presidents (Nixon,
Carter, Reagan, Bush, and Clinton) would go down in history. Reagan
was rated most positively, with 12% of Americans saying Reagan
would be judged in history as an "outstanding president," and with
an additional 42% saying "above average." Reagan typically scored
well on this measure in the eight times it has been asked about
him.

How do you think each of the following presidents will go
down in history -- as an outstanding president, above average,
average, below average, or poor? [RANDOM ORDER]

Ronald Reagan

Out-standing

Above
average

Average

Below average

Poor

No
opinion

%

%

%

%

%

%

1999 Aug 3-4

12

42

34

7

5

*

1993 Jan 8-11

8

30

37

15

9

1

1988 Dec 27-29

17

42

25

9

5

2

1988 Sep 25-Oct 1

12

40

24

11

9

4

1987 Jul 10-13

9

28

34

16

10

3

1986 Mar 7-10

16

46

23

8

5

2

1985 Jan 25-28

15

40

27

9

5

4

* Less than 0.5%

The only president to score better on this measure than Reagan
in eight measures taken between 1985 and 1999 was Franklin D.
Roosevelt (though Kennedy was not included in these polls). In
April 1997, Roosevelt was viewed as outstanding by 31% of the
public, and as above average by an additional 36%. (Coincidentally,
Gallup was updating this measure in a poll being conducted this
past weekend, when news of Reagan's death became public on
Saturday. The preliminary data -- collected before Reagan's death
-- showed Reagan ranking third behind Roosevelt and Kennedy.)

Last November, Gallup asked the public -- in an open-ended
format -- whom they regarded as the greatest U.S. president. Reagan
placed third on the list, behind only Kennedy and Abraham Lincoln.
Reagan has consistently placed in the top five since the question
was first asked in 1999, and actually topped the list in a 2001
poll conducted around the celebration of his 90th
birthday.

Who do you regard as the greatest United States
president?

Nov 10-12,
2003

Apr 5-6,
2003

Feb 9-11,
2001 ^

Feb 14-15,
2000 ^

Feb
1999

%

%

%

%

%

John Kennedy

17

13

16

22

12

Abraham Lincoln

17

15

14

18

18

Ronald Reagan

13

10

18

11

12

Franklin Roosevelt

11

9

6

12

9

Bill Clinton

9

11

9

5

12

George Washington

7

7

5

5

12

George W. Bush

3

11

--

--

--

Harry Truman

3

4

6

3

4

Thomas Jefferson

3

2

1

3

2

Theodore Roosevelt

3

2

2

3

3

Jimmy Carter

3

3

4

3

3

Dwight Eisenhower

2

1

1

3

2

George Bush (the elder)

2

2

3

3

5

Richard Nixon

1

1

1

2

2

Other

2

2

5

3

1

None

*

1

2

*

1

No opinion

4

6

7

4

2

^ Asked of half sample.

* Less than 0.5%

When the question has been limited to just the presidents since
World War II, as one might expect, Reagan trails only Kennedy.

Thinking about the U.S. presidents we have had since World
War II -- Truman, Eisenhower, Kennedy, Johnson, Nixon, Ford,
Carter, Reagan, Bush, and Clinton -- which one would you consider
the greatest president?

Feb 2000

Feb 1999

Apr 1986^

Greatest Since WWII

%

%

%

Kennedy

32

27

32

Reagan

19

20

21

Truman

12

12

12

Eisenhower

9

8

5

Clinton

9

12

--

Carter

4

6

2

Bush

4

6

--

Nixon

3

3

3

Johnson

1

2

*

Ford

1

1

1

Roosevelt

--

--

17

NONE (vol.)

*

1

--

No opinion

6

2

7

(vol.) Volunteered response

* Less than 0.5%

^ Question wording: "Thinking about our last nine U.S.
presidents, that is, Roosevelt, Truman, Eisenhower, Kennedy,
Johnson, Nixon, Ford, Carter, and Reagan, which one would you
consider the best president?"

Most Admired Man

Given Reagan's generally positive favorability ratings, it is
not surprising that he frequently appeared on Gallup's annual list
of most admired men in the world. Reagan ranked as the most admired
man eight times, from 1981-1988, the eight years of his presidency.
Reagan has appeared in the top 10 most admired men 28 times from
1974-2003. All told, Reagan has appeared on the list 31 times,
second only to Graham (47 appearances). Reagan first appeared on
the list in 1966, shortly after winning the California
governorship.

Most Appearances in Top Ten of Gallup's
Annual "Most Admired Man" Poll