So many Persian markets on Westwood Blvd. By its name, I take it Jordan Market is not Persian. Question - (1) how is it different than the scores of Persian markets on Westwood Blvd.; and (2) what makes for a good Middle-Eastern market?

It is Persian, I'm not quite sure why it's called Jordan Market. It has a much wider and better selection of merchandise than Rose Market and other stores in the area. They have an excellent meat counter (best prices for lamb and veal shanks etc) and plenty of good fresh produce, spices, dry goods etc.