Children can often have poor eating habits, which may make them vulnerable to nutritional shortfalls.

Kids need sufficient energy and nutrients for normal physical and metabolic activities as well as to support growth and development.

Whilst a balanced and varied diet is by far the best way for kids to get their nutrients, it has consistently been found that picky eaters have less variety in their diets than non-picky eaters, therefore a multivitamin may help to fill some critical nutritional gaps.

Research undertaken in 2014-15 found that only one in twenty (5.1%) of Australian children were meeting the minimum number of serves of fruit and vegetables each day*.