A small number of Pages have been given GIF-ability as an experiment, Facebook confirmed. “GIFs can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages,” a company spokesperson wrote in an email. “We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”

The same as in personal profiles, GIFs are posted on Facebook by pasting in a link from a third-party source like Giphy, Imgur or Tumblr. They won’t display if they are uploaded into the Facebook platform.

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