New Seattle-based foodie site takes aim at men

Allrecipes.com believes men deserve more than to have to share food forums with women. So the Seattle-based recipe super-site today launched a new social food site, ManTestedRecipes.com.

From a press release:

ManTestedRecipes is a social site dedicated to male cooks; a virtual man-cave where men can talk about food, post and comment on recipes, voice their opinion about cooking methods and find recipes for anything from a backyard barbeque or tailgate party to a satisfying family feast. ManTestedRecipes is offering anyone who submits a recipe from March 8 through April 30 the chance to win a $500 cash prize in the ManTestedRecipes Dude Food Contest.

The company launched the site after conducting research that showed that 70 percent of men are “more interested in visiting a men’s food site than a general food site.”

What are you afraid of, guys? Cooties?

The browser icons say it all. Allrecipes.com is represented by an orange plate-like circle bisected by a spoon. ManTestedRecipes? A burning yellow flame.

Men are willing to spend more time preparing meals than women – 57 percent of men say “40 minutes to as long as it takes” is acceptable while 52 percent of women prefer to limit cooking time to “0-40 minutes.”