Search Engine Optimization is a process used to improve the visibility of your website or a particular area/content on your website when a user searches for a related content on search engines like Google, Yahoo or Bing.

There are two main types Search Engine Optimization Strategies:

On-Page SEO

On-page SEO (also known as 'on-site' SEO) is the process of improving a website's viability on the internet by monitoring and updating some key elements that can be updated on the website. Some of the key website elements include:

Page Content

Title Tags

Headings

ALT text for images

Page Load Speed

Internal Linking

On-page SEO helps to ensure that the website can be read by the search engine robots as well as the website's visitor who is a potential customer. On-page SEO enables the search engine robots and users to understand the logical linking structure of the website which in turn improves search engine and customer ranking.

Off-Page SEO

Off-page SEO on the other hand targets on increasing the online authority of the web domain by linking the domain name to other websites. Your website's visibility increases when more and more websites start linking to your website, thereby improving your domain's credibility over the internet. A number of website's and SEO providers offer linking and back linking packages for web sites. Always remember that linking your site to quality websites that have proven site rankings and reputation will ideal way to go. If a website is linked to a site that has already been blacklisted by search engines, it is possible that your website will be dragged down as well along with it.

Which type of SEO to choose?

Though both SEO types have their ups and downs it is important to know that both SEO types are vital for improving your website's online presence. Both on-page and off-page optimization work hand in hand in producing the outcome of a complete Search Engine Optimized website. It is recommended to start with On-page optimization while building your website and proceed with off-page optimization as the website is published online.