The money consumers spend at the Care Mart not only gets them bargains, but helps fund the charity Caring for Others. "This is a homelessness prevention program," said CEO Eslene Richmond Shockley. "We help to pay rent for those having problems and even the light bills," she added. Caring For Others also helps those in need with food and clothing. The charity, serves more than 300 families in 20 metro Atlanta zip codes but Shockley said demand always outstrips supply.