In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.