The more effort you put in the greater the reward

AJ is a proactive agency constantly over-delivering to help clients maximise revenue from their advertising spend. Whether it’s putting forward new media opportunities, suggesting new channels or refreshing response with new creative ideas we never stop – even when things are going well.

Recently, in the space of five days, we proposed these three very things to one of our most successful clients Harrington & Byrne. Capitalising on what was already proving to be a highly responsive press campaign, we turned to their current TV activity and negotiated a reduced CPT to help test a new channel. It proved to be very successful. As a result, the client allocated a further £10K to their airtime spend thereby further increasing return on revenue. In addition, given our learning from press and the response levels achieved, we put forward a cost-effective insert plan to generate even more. And lastly, we took the requirement to refresh the current creative and completely changed the content and look – far exceeding the client’s expectations. All in just one week.

This kind of proactiveness is happening all the time for our clients. It’s generating increased revenue for them and giving them the confidence to try new or additional tactics. In return their appreciation inspires us to do even more.

Isn’t that what a great client/agency relationship should be all about?