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All the ‘negatives’, like written pieces sound­ ing too formal, or interviews going out of control and 24 HOW TO INTERVIEW Written piece Interview Takes time to plan and write Contrary to what most people think, good interviews also take time to plan and prepare! Can sound stiff and formal unless you work hard at making the writing and the delivery as natural as possible Can sound more conversational and natural, if you pick the right person to talk to You have much more control over the message You are dependent upon the person interviewed saying what you hoped they would say...

When she was satisfied that she knew the answers that she wanted to elicit from the interviewee and the order in which they would work best, only then did she settle to work out what questions would produce exactly those answers and draw up a list. ‘And don’t forget to ask open questions,’ she added. ‘That’s really important. ’ Open questions are those that begin with words like who, what, where, and how? These encourage the interviewees to expand on what they have to say. Closed questions, on the other hand, tend to reduce the possible answer to a simple positive or negative.

The Beautiful Game received downloads from all over the world, including Australia, Europe and all over Asia, but the real hits were coming from the States: ‘I think it became popular with ex-pat Brits who didn’t get to see Match of the Day any more. ’ At their peak, they received an incredible 10,000 downloads in one week, were in the Top 20 of the iTunes chart and were even featured on iTunes’ front page. Even now, The Beautiful Game archive is still available to download and has over 40 positive reviews, boasting a four-and-a-half star rating.