Over a third of Britons admit ageist behaviour in new study

Research by SunLife found those in their 30s most likely to use discriminatory language

More than a third of British people admit that they have discriminated against others because of their age, according to new research on everyday ageism, with those in their 30s most guilty.

The Ageist Britain report, which surveyed 4,000 UK adults and analysed thousands of tweets and blogposts in the UK, found a further one in 30 people admitted to regularly discriminating against anyone aged over 50 – and more than one in 10 admitting that they don’t even know if they are ageist.