Marketplace is the spark to ignite a shift in how consumers are immersed into vehicle experiences. With a first-of-its-kind branded ecosystem, Marketplace enables businesses to seamlessly integrate into drivers' daily lives. General Motors (GM) is leveraging decades of personal mobility leadership to support the Marketplace experience no matter where consumers find themselves.

“Be the first to remedy an empty tank. Marketplace allows fuel merchants to be the initial choice following a low-fuel event trigger that generates convenience store and fuel offers based on proximity.”

“Answer the impossible: “What to eat?” Catch consumers before the search. Deliver convenience on a silver platter with Marketplace through table reservations, full-menu ordering, take-out pickup, and payment all from the dashboard.”

“Be the espresso hero, no cape required. Be the savior for each case of the Mondays. Marketplace empowers merchants to be caffeine companions through consumers’ ability to order and pay for the items that make their mornings directly from the dashboard.”

“Hit the suite spot for every occasion. Entice consumers with Marketplace exclusive savings delivered directly to their dashboard that make other deals look pricy. Show your audience they’re never lost with vehicle supported navigation and booking options.”

113113 On average, Americans drive 29.2 miles per day, making two trips with an average total duration of 46 minutes. This and other revealing data are the result of a groundbreaking study currently underway by the AAA Foundation for Traffic Safety and the Urban Institute.