PSA has established a free-standing Sales & Marketing Committee to share knowledge, develop resources, and establish industry best practices for the benefit of PSA Owners. The committee assists PSA integrators in navigating the competitive marketplace by strategizing goals, plans, teams and messaging.

Everyone knows the clickability of an article or blog increases dramatically with the right image. But despite the fact that there are billions of digital pictures, it seems that finding high-quality images is still a challenge. Enter a number of sites that offer some truly unique and stunning images for free. Here, I've prioritized the ones that make it easy to search. Sometimes it's nice to get lost in beautiful images, but when you're under a time crunch and need the right image now, you don't have time to mess around.

Sharon Shaw, Client Development Manager, Tech Systems, Inc. Whether you have a tenured staff or seasoned sales professionals, or an up-and-coming group of enthusiastic rookies, we are dedicated to building them us so you can continue to grow and prosper.

Our committee this year is diverse, talent ranging from the sales, marketing, communications and
operations disciplines. I am excited that having such vast perspectives and experiences will allow us
to deliver comprehensive ideas, tools and resources that will be valuable for PSA Member companies
and the integrator community.

In this new infographic, the PSA sales and marketing committee explores a key aspect of your company: core values. These values help define your company identity and form messaging across your organization.

During PSA TEC 20187, PSA?s Sales and Marketing Committee hosted two peer-led, interactive education sessions: Networking: It Ain?t Just Cocktailing and Handshakes and Marketing Content: Methods for Increasing Company Participation in a Company?s Marketing Message. These interactive sessions were delivered by industry experts and peers who shared their experiences and insights into being better Sales and Marketing leaders in their organizations and in the industry.

Security integrators need to be equipped to handle the increasing importance of cybersecurity risks when implementing projects. Unfortunately, many security products out there today have vulnerabilities and were never built with cybersecurity in mind

Building Your Brand: Seven Steps for Success is a starting point to help your company determine the best approach for increasing brand awareness, visibility, and memorability using available time, money, and resources.

Robbie Danko, Marketing Manager, Low Voltage Contractors. PSA's Sales & Marketing Committee wanted to find ways to increase the content output for websites and social media channels and increase the engagement with their posts. Reacher is showing us that video was a great way to achieve better engagement results.

Produced by the PSA Sales & Marketing Committee at TEC 2015, this panel discussion featured PSA owners as subject matter experts offering insights on how to drive results without driving away your best sales representatives.

In "Marketing Content: Methods for Increasing Participation in a Company's Marketing Message" at TEC, the Sales and Marketing Committee shared how to create a mission statement for your company with this handy worksheet.

In "Marketing Content: Methods for Increasing Participation in a Company's Marketing Message" at TEC, the Sales and Marketing Committee shared how to create a mission statement for your company with this handy worksheet.

The Sales and Marketing series of infographics continues with seven key steps to leverage when conducting client interviews. This new resource is the third in a series of graphical resources based on the Sales & Marketing Playbook.

In this infographic, the PSA sales and marketing committee explores a key aspect of your company: core values. These values help define your company identity and form messaging across your organization.

PSA's Sales & Marketing Committee developed this infographic to help integrators identify the decision maker in organizations and how to tailor your message to the correct stakeholder or decision maker.

The Sales & Marketing Committee created a new infographic explaining the value of marketing collateral, along with key criteria for making high quality pieces. Check out how marketing collateral can boost your ROI.

This session is brought to you by PSA's Project Management Committee and Sales & Marketing Committee where panelists discuss how operations and sales teams can improve overall communication when it comes to scope of work clarification and setting customer expectations.