Big Data is a phenomenon that is being talked about more and more. At OgilvyOne, we believe we can collect and frame the data that exists around us to create smarter experiences and easier lives. Everything in this video is possible with the data and technology that exists today.

"Our goal is to create shopping tools that become second nature to the customer, providing assistance with every part of the retail experience from pre-store planning to in-store shopping and decision making to checking out."

Our customers aren't just buying these devices, they are using it to shop with us," Thomas said. "In other words, more of our customers are embracing mobile technology to shop on their terms anytime, anywhere and are some of the most loyal and valued customers."

The e-commerce innovation arm of Wal-Mart Stores Inc. has acquired a firm that specializes in analyzing “big data” to help retailers improve their online merchandising, marketing and fraud prevention applications.

The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But that’s not all how Heineken interacts with its customers in an innovative way using the latest techniques as well as benefiting from all the data that we collect. They use PrimeSense techniques to understand where in a Walmart store someone buys a six-pack of beer. In addition they are developing real-time marketing initiatives around their mobile channel. Let’s take a closer look in how Heineken leverages big data.

Before investing in a big data tool or personnel, they need to decide which questions or problems they would like big data to solve. This criteria will then determine which big data strategy businesses should incorporate and determine how the success of big data is measured.

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