A news story on the study further summarizes the study’s findings. Below we excerpt a portion of the story.

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[W]hen we see someone in a concrete social context, the qualities associated with competence (efficacy, motivation, intelligence and their antonyms) are more activated when we judge men or women in their traditional roles (the man in an office as a leader and the woman as a housewife). However, the qualities related to sociability (kindness, understanding, sensibility and their antonyms) are notably more activated in counter-stereotype contexts (a man doing the housework and a woman as a leader).

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For the rest of the story, click here. For other Situationist posts relating to gender and psychology, click here.