An all-harp cover of The Who classic, "Baba O'Riley," tugs at the heartstrings in a new advert for UK telecom, TalkTalk.

Taking a reality TV-style approach, the campaign features footage of an ordinary British family filmed over two weeks by unmanned cameras and highlights the centralized roles technology and connectivity play in the 21st century family unit.

The version of "Baba O'Riley" used was recorded by harp duo, Beyond Pluck, in 2014.