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Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
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With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this season.
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To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
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With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
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The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps.
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do to break their dependence and reach more engaged users? Start by taking the following steps.
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You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
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The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
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Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results.
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website's data and improve your results.
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According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
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Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
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Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations.
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations.
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Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
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These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.
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Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns.
Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns.
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Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.
Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing.
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The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.
The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.
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BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? No! Cancel those funeral plans. Content marketers have plenty of reasons why company-owned blogs really are that great.
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Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.
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Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance.
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance.
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You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development.
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here's a process for picking and prioritizing linkable asset development.
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Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN.
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN.
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Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+ birthday reminders. That ad for the Google Nexus 7 tablet.
Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+ birthday reminders. That ad for the Google Nexus 7 tablet.
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In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
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Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative.
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative.
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