DRIVE+ will cost $3.99/month for premium videos

Subscription model will keep DRIVE alive.

There are two good reasons that DRIVE Network adding a premium subscription doesn't suck. First, there will still be free videos, mainly shorty bits and teasers of the longer paid videos. Second, it'll keep /DRIVE on the air.

As Chris Harris points out in a blog post at PistonHeads, the economics of YouTube videos are stark. They lose money on some of their most popular videos, sometimes recovering only half of what it cost to make them in the first place. Thankfully, DRIVE+ won't be too expensive.

A Part of Hearst Digital Media
Road & Track participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.