"People who are more scientifically literate, rather than gravitating toward the truth, will simply be more adept at defending their tribe's position, whatever it happens to be... the lesson is that false beliefs, once they've become culturally entrenched--once they've become tribal badges of honor--are very difficult to change, and changing them is no longer simply a matter of educating people."

~Joshua Greene, Moral Tribes: Emotion, Reason, and the Gap Between Us and Them.