Taipeiecon

By Liu,Wei-ting/TIER
The Taipei City Government actively plans to provide each civil service that connects with technology and i-City to become an important goal for civil construction. Through the implementation of the Taipei City i-City project, the government allows the information and communication industry to have a good testing ground as its backup force so that the citizens may enjoy the good results of intelligent service; in terms of education, the government provides the smarter education CooC-Cloud. Teachers and students can use the Taipei CooC-Cloud for smarter education anytime and anywhere only if they use the interface, which is easy to use. In terms of civil service, the government also provides the Taipei Civil Affairs-Cloud service, Taipei Service Cloud and the Taipei Card integrated service by combining the latest technology and information service so that its citizens can enjoy a more convenient life.

By Huang Nuan-yun/TIERThe London Z/Yen British consulting company published a result from the latest 18th session “Global Financial Centres Index 18 (GFCI 18)” this September 2015. London won over New York and became the largest financial center around the world with a total score of 796 points; New York took the second place with a score of 788 points; HK took the 3rd place, and the successive 4-10th places were acquired by Singapore, Tokyo, Seoul, Zurich, Toronto, San Francisco, and Washington, respectively. As for Taipei City, its total score was 686 points, ranking the 26th around the world and the 10th in the Asia region. It presents a steady trend as the GFCI 17, which placed it ahead of Melbourne, Beijing and other Asian cities. Taipei City continues to maintain its localization and in-depth “Local Specialists” status, which shows that its financial center is specialized with its energy and development growing steadily. In the future, Taipei City shall be more active in connecting with the world and heading towards more diversified, professional financial centers in connection with international markets.

Taipei City Empowerment; Championship In a Row as the Happiest, Cozy City

Jun 17, 2017

By Huang Nuan-yun/TIERIn an issued “2015 Happy City Survey” hosted by the CommonWealth Magazine in September, 2015, Taipei City won the championship in a row as the happiest, cozy city with a 742.48 score, which exceeds other counties and cities. On top of that, Taipei City also won the championship in the 4-sub-item index comprising “economic capacity,” “environmental capacity,” “political capacity” and “culture & education capacity” for its overall performance.

Survey of Overall Competitiveness of Cities and Counties. Taipei City is Repeat Champion

Jul 14, 2017

By Huang Nuan-yun/TIER[Global Views Monthly] announced the result of a Survey on Overall Competitiveness” in July 2015. It showed Taipei to be yet again the champion amongst 19 cities and counties around Taiwan. Besides the overall leading performance, Taipei City is also ranked as the first in five aspects: “economy and employment”, “education and culture”, “environmental protection and environmental quality”, “medical care and health” and “local finance”.

Taipei is the Global Best Destination City with the Highest Tourist Growth.

Jul 14, 2017

By Huang Nuan-yun/TIERMastercard Worldwide announced their newest “Global Destination Cities Index” report in June, 2015. For most cities, there has been stable growth of tourist numbers and consumption. The number of tourists is expected to increase to 38.29 million and 360 billion will be spent. The number of tourists to Taipei City is expected to increase to 6.55 million in 2015 to take the world’s 16th spot. Between 2009 and 2015, the compound growth rate reached 14.9%, and Taipei became the 7th fastest growing global city, surpassing both Tokyo and Hong Kong. Taipei is now regarded as having great growth potential as an Asian tourism destination.

Marketing and Promotional Thinking for the Creation of New International Highlights in Business Districts

Jul 14, 2017

By Chang,Sheng-lin
Few people would use the concept of “business district” to define the legendary city of Berkeley in California. However, the shops, the products, and the merchants, have all inherited an aura of Last Century democracy. This city, with a population of about 100,000 has safeguarded the values of the previous generation, as well as developing its own unique democratic brand.
A successful business model needs to be screened and challenged by the market mechanism. To introduce a spirit of democracy, fairness, and justice into the [Cooperation-Sharing] management model, three aspects need to be given attention: 1. The provision of seed capital/angel capital. Relatively open opportunities of capital turnover need to be provided for startup and managerial teams as well as a flexible and open managerial model; 2. The joint promotion and marketing of a business network: Joint promotion platforms and events should be launched to introduce brands and companies as well as to allow locals and travelers to know the location of stores that have this spirit of democracy, fairness, and justice. 3. Studies of related business and marketing operations: Investigations should be conducted on the operation models of global and domestic businesses. The key factors and potential for the integration of democracy, fairness, and justice into the management model should be summarized and understood. Taipei City has been successfully positioned as a contemporary city and a happy cultural capital. Only with diverse perspectives and positions, can Taipei be said to have developed innovative [cooperation-sharing] businesses and to proudly interpret this as its contribution to civilization.

Develop Brand Power in the Business Districts and Create a New Fashionable Culture

Jul 14, 2017

By Hsieh,Ming-jui(國立空中大學商學系、中華國際財經創意交流協會)/Chou,Hsin-yu(國立空中大學商學系)
The purpose of business district counselling is to develop the local business environment and help the stores that often fight a lone battle against fierce competition. By engaging them in the business project, they will devote themselves to the re-shaping of street landscape, boost their competitive advantages, and develop further internationally. The key is the creation of differential competitive features in all the business districts around Taiwan. Many business district organizations have been developed in different cities and counties, but to really attain sustainable management and always catch the eye of the consumer, their focus should include: a definition of consumer groups, the development of innovative and creative management and products, and the concept of brand vision. The management and integration of business districts should also consider, the rapid mass transit network and the integration of elements of design that feature and distinguish the particular business district. The rebuilding and management of brand business districts, cooperation between the public and the private sector, and the enhancement of international visibility should all be given careful consideration. In this era of leisure economy, tourism not only involves traveling around, but also focuses on experiencing local culture and life. Surprises exist in many of the diverse business districts in Taiwan, and the vision to “actively develop the brand power of a business district and lead new fashionable cultural creation” through public and private partnership invites participation.

A Balanced mix of Residential and Business Districts has Developed Multiple Wins

Jul 14, 2017

by Huang,Jui-mao
When carrying out urban planning it is necessary to continuously measure the reality of life and business, as well as making use of local knowledge, to find a co-creative mechanism for sustainable action. Looking back at the convenient “mixed residential and business district” housing model that has developed over the years in Taiwan we see that it has indeed become a feature of the country. The key to urban governance lies in the integration of all the many different forces to face the challenges and take advantage of all the opportunities. If this is done at all the different stages, it will allow the building of consensus on actual urban development, and also ensure that a workable mechanism will emerge. Several different types of “business district” such as “linear streets” and “night markets” have developed in Taipei and some urban planners use the term “cultural landscape” to describe them. Their rich cultural content can be seen in life style as well as in vibrant tourism. The Taipei City Government should re-initiate active “urban design” and combine it with a “creative city” strategy to promote economic and cultural vigor. This kind of industrial regeneration will deepen the cultural content of Taipei City and improve the living standard of the residents. The operating mechanism should integrate urban architecture and street morphology to provide housing that satisfies both the cultural and legal needs.

By Liu,Wei-ting/TIER
The development of Ximending can be traced back to Japanese rule when it was planned as a special entertainment area. At Ximending you will find little Hong Kong, Tattoo Street, Film Street, Sichuan Cuisine Street, America Street, and Mingtaizi Street. Ximending has undergone enormous historical development and now leads the new generation of fashion culture. The Huaxi Night Market is on “Bangka” which was once Taipei’s first street and was the country’s very first night market. There is a strong connection to all international trends, and rich cultural features are preserved by combining the underground street of the Longshan Temple and Dali Street for Accessories. In addition to its historical atmosphere many interesting and fun events are often organized to attract public attention.

By Liu,Wei-ting/TIER
In the Taipei City business districts there are many easy to navigate night markets for shopping and for eating a tasty meal or snack. Many different and interesting events are organized each summer. There is a wide variety of gourmet foods offered at the night markets as well as a summer fun camera shooting event that attracts both domestic and international tourists. Taiwan’s largest center for materials and accessories in the Zhaoyang Business District, also holds an “Innovative Design Contest.” The public can use the Taipei image as an axis for the design of innovative and unique fashionable T-shirts or other creative commodities.