Interior of vehicle at Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California. Getty Images

DETROIT — Electric truck maker Rivian Automotive LLC said on Tuesday that it has received an equity investment of $350 million from Cox Automotive Inc, owner of the Autotrader online automobile market and Kelley Blue Book car valuation service.

Rivian said the two companies will also explore opportunities for partnerships in digital retailing, service operations and logistics.

Cox will also add a representative to Rivian’s board of directors.

Michigan-based Rivian, a potential rival to Silicon Valley’s Tesla Inc founded in 2009, has raised close to $1.9 billion from investors.

In April, Ford Motor Co announced it was investing $500 million in Rivian.

Ford said it will use Rivian’s “skateboard” — a chassis that bundles electric motor, batteries and controls — to build a new vehicle for North America.

It did not provide details on what type of vehicle was planned, and where or when it would be built.

In February, Amazon.com Inc said it would lead a $700 million investment in Rivian, which represented a major endorsement of the startup’s technology by the world’s largest online retailer.

Cox Automotive, a subsidiary of Cox Enterprises, also owns Pivet, RideKleen and Manheim, which transports, services, and auctions vehicles across more than 150 global locations.

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