ITV losses and Friends Reunited sale

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The BBC are all over this story this morning: BBC NEWS | Business | ITV in £25m Friends Reunited sale. As well as selling the original UK social networking site to the owners of the Beano and the Dandy (who are more interested in GenesReunited than Friends…), ITV are reporting another big loss for the first half of the year.

It is amazing, because ITV is still the only truly mainstream platform for advertising. If you want to reach 6 million or more viewers to sell Marmite and Cillit Bang!, ITV is your only option. So why can’t they make any money? It’s an interesting question, the answer to which is probably, regulations…