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Shaq did the same thing. A mother approached Shaq once and told him that her son wanted Shaq's sneakers but she couldn't afford $100 sneakers. So, Shaq changed his sneaker prices. While other NBA stars' sneakers sell for over $100, Shaq's sell for $40.

Retail cost means how much the retailer sells them for. "Cost" means how much the retailer pays to receive them from the supplier/manufacturer. There is always a markup at retail, that's how retail works. They aren't ripping people off, you just got a really good deal.

cloth and sports goods have the highest margins of all goods on the market. where computer parts are around 5-60% (RAM and CPUs are mostly very thin, with around 2-10%), most sport goods and clothing distributors won't even talk to you if your margin isn't at least 300% and more.

most cloth you buy are extremely cheap. even the high quality stuff. they are produced mainly in a specific city in Pakistan. it's a city of factories. want to create Kevlar coated football armor? that's the place to ask. everything "fabric" comes from there. (forgot the name sorry)

let's say you buy a Nike shorts for basketball/training. it will probably cost you around $50 in the US and around 60-70 euro in the EU. the price for which the distributor buys it from Nike is probably around $10-20 dollar.
this is mostly because models and fashion in sports change really quick. I mean, REALLY quick. 4 month later you have to sell the same shorts for $29.99 to get rid of it. Nike on the other hand makes that pair of shorts for probably $1.50, including packing and shipping in a container with 400,000 other shorts.

same reason a pair of polo pants or a dress shirt suddenly gets a markdown from $199 to $69.99.

just think about it, circuit city is dead, bestbuy and RadioShack are hurting BAD. at the same time you don't year any sports store complain, they keep opening new stores... got a new dicks sports around the corner last month? that's because they earn them selfs silly every time you buy a bat, a ball, some shorts or shoes.

(I know this! I built a manufacturing company for downhill bike frames that was once the main sponsor of two national teams and created specialized utilities for extreme sports. I also sold the most back protectors for horse back riders in Europe in 2005 (>38,000 in 11 month), even sold them to the Canadian army.)

When Steve and Barry's went under I bought all the size 13 shoes they had at the local store. 8 pairs at I think 7.99 each. I've only gotten rid of one pair and truthfully they weren't nearly as bad as most other of my shoes when I discard them.

Glad somebody said this, Marbury caught a lot of flak as a player (pretty much all his and his ego's fault) but the under $20 Starbury line was one of the coolest things he's ever done....although he probably made a bundle because they were so cheap EVERYBODY had a pair.

idk. I remember like three kids sprained their ankles on my basketball team when I was in high school so the coach ended up banning them. They still had the same base price as Nikes or Jordans though. The school would just pick up the difference which was nice.

I remember getting a pair of Shaq's that was striped vertically black & white. My dad would never get me shoes over $50 because I would always be rough running around and such. Shaq's were the only pair of cool shoes I remember owning because of that.

Stephon Marbury was the first NBA player that I remember who sold his sneaker brand at an affordable price. But because Starbury was partially insane, I could only react with, "Where the hell did this come from?!?!?!?!?"

Couple years ago, Artest tweeted he needed something fun to do for a day and Mr dodgeball as we call him replied "come play dodgeball". That set things in motion. On thing we found out, basketballers aren't the best dodgers. This was in LA if anyone is wondering.

Hopefully we can get one of our pro baseball players to show up and play. I really want to see if they can live up to their team name.

He's actually really nice. His on court persona is lot different, i was really stunned how humble, and polite he was.. The other team talked a bunch of trash to him and he took it in stride. He even stuck around afterwards and let us all get pictures with him. Each person wanted their own picture with him and he was happy to oblige.

Actually, just about every NBA player does that especially during the lockout. They will visit just about every local university gym just to play. I go to a relatively small school and ended up seeing three NBA players during the lockout.

It's named Bevo because some Texas A&M students branded 13-0 into the side of the longhorn (the score from the previous game) and Texas had to think of something quick, so they changed the 13 into a B, the - into an E, and stuck V and O in there. Such an awesome history between those two schools. Shame to see A&M leave the conference.

A group of Texas Alums and I all wore our gear to show him support at Madison Square Garden when the Thunder played the Knicks. They won that game and afterwards KD came up to the stands and took pictures with us. He still throws up the horns and did so for our big group picture. He really is a great guy.

Nicest guy ever. KD will never see this but im glad there are "stars" like him. He is a class act through and through. The way he approaches his game, hugging his mom and friends after the game, polite and courteous to doing stuff like this....amazing. Good on you KD. Thunder UP!

that's awesome, but it just makes me realize how much of an advantage it would be to have a 7 foot tall QB in the NFL. They could read the entire defense easier without the line blocking their view, they could easily dump a pass over a screen, they could (presumably) scramble better with those long legs. I want to see this happen.

Brock Osweiler is 6'7", played for ASU and is now on the Broncos roster. Can prob find some footage of ASU games from last season, it was pretty cool seeing the tallest dude out there throwing passes over everybody.

I wonder if we're currently living in the equivalent of 1970s "offensive linemen are HUGE when they're 240 pounds!" Maybe in 30 years the idea of an NFL QB under 6'5" will be nothing but a phase in the evolution of the sport.

I go to school at Oklahoma State, and I was there that night. That area is right outside of our gym. I showed up to workout and had no idea what the massive crowd was all about until I got home and my wife asked if I saw Kevin Durant . I always miss out on the fun stuff. ಠ_ಠ

I went to high school with George (the kid who got KD up there) and I read in the paper that the next day he had a test in finance (or something like that) and having stayed out most of the night hanging with Durant he wasn't able to study (cram). When he got to class the next day the first question on the test was 'Who was the NBA player in Stillwater last night?' The second was 'Which finance major tweeted this player to get him here?' And those were the only questions!

Wow I've got so much respect for Kevin Durant now. Professional sports players usually aren't allowed to play other sports due to insurance reasons. If he had gotten injured out there OKC wouldn't have to pay him a cent of his salary.

This is really cool and all, but being "the greatest moment of [his] life" makes me a little sad to hear. Meeting your favorite professional athlete is awesome don't get me wrong, but there are way more meaningful things to experience.

i used to get ochocinco's tweets to my phone, but i had to stop them because dude tweets at all fucking hours. shortly after he tweeted that dinner at the Red Rooster in Harlem (10 minutes from my apartment!!!!) was on him. I'm a fucking idiot. Also KD is a smooth customer and I love him and the Thunder

I live in Stillwater where this happened. That night my boss decided to have a training, the 5 of us in my department all follow most of the Thunder players and saw this pop up. We all tried to urge our boss to hurry the Hell up and let us go unfortunately he's an ass and kept us there. By the time we got done the crowd was too big and we couldn't get close. Still awesome to see him show up in Stillwater

As a (former) Sonic, I love Kevin Durant. Would have loved to see him play here...he's a great guy. I just can't root for OKC because of Clay Bennett is all. He can die in a fire for all I'm concerned.

The bassist from Muse, Chris Wolstenholme, does this kind of thing all the time. He regularly tweets asking if people can set up a game of football in whichever city they're currently at on tour. He even has his own personalised 'Muse' kit which is awesome.

@1:30 - (in the huddle) - "Ok, line-up wide, run a flag route. I'll throw it OVER Kevin Durandt and hit you in the end-zone. This play can't fail"
hahahaha, whoever designed that did not finish college

I was there that night, got a text saying "KD is playing flag football at the intramural fields" didn't believe it, drove by and saw the mountain of a man himself bringing in a pass. Was really cool, he stuck around after and signed autographs and chatted for like 15-20 minutes before hopping on his larger than life bus and booking it back to OKC.