Friday, June 15, 2007

Summer is for kids

Aahh summer! When you're a kid (and I know most of you were probably kids at one time) summer means freedom. It means sleeping in and eating sugar cereal every day for breakfast and riding your bike all over the place - maybe even to the school yard, just to gloat at the locked doors and windows - and staying out 'til half an hour after it gets dark... and lemonade stands.

Oh yeah - and Father's Day!

Yes, Father's Day, the most underwhelming day of the year. On Mother's Day there's flowers and chocolates and maybe even dinner out at a fancy restaurant. And "Every Day is Kids' Day", as our parents used to say... but Father's Day always strikes me as a bit of an afterthought. And by the almost complete lack of ads promoting Father's Day in my collection of old magazines from the 50's, I'd say advertisers pretty much felt the same way.

So what do you get the guy who goes off to work every day to keep a roof over your head and food on the table? Why, underpants, of course! Now that's the way to celebrate a holiday!

Because nothing says, "I love you Dad" like a good ol' pair of Fruit of the Loom dad-size underpants. Happy Father's Day, everybody!

This Fruit of the Loom ad is great. What are the copyrights on this if any? I would like to use this in a Father's Day Concert Ad for a local a capella group with modifications, removing any FOL stuff.