Nikon’s latest full-frame FX-format camera promises unrivalled performance by combining high speed and high resolution capabilities in one device that switches seamlessly between first-class photos and 4K videos

At an event held at the Address Hotel, Dubai Mall, Nikon Middle East FZE has unveiled the latest addition to their full-frame cameras called the Nikon D850. The new camera is the highly anticipated successor to the popular D810 that was released in 2014. Nikon D850 is engineered with advanced features that deliver versatility and uncompromised performance across for photo stills and video shooting and also geared towards the growing segment of hybrid photographers, who are into wedding photography, nature, events, and fashion.

“Technology has transformed content creation today – and Nikon’s innovation in evolving our imaging technologies and product range, combined with our heritage of skills and knowledge, has allowed us to offer the photography community more options with stronger performance and superior quality that we are trusted for,” says Narendra Menon, Managing Director, Nikon Middle East FZE.

“The D850 offers impressive capabilities with a powerful synthesis of high resolution and high speed from the EXPEED 5 image-processing engine and CMOS sensor, silent photography in both photo and video modes, and a wider view-field, giving modern storytellers more versatility. Engineered with this line-up of features and performance enhancements to our FX-format range, this camera truly is a showcase of our dedication to delivering superior photo and video imaging quality that caters to our diverse range of photographers.”

The new camera delivers both high speed and resolution, the two key features that are needed by professionals and creative people. It is equipped with a powerful 45.7-megapixel CMOS image sensor that ensures an unmatched balance of high-speed and exceptional resolution with combined capacity of up to 9-fps continuous shooting mode, thanks to the powerful EXPEED 5 image-processor.

The ISO of this camera ranges from 64 to 25600 and an extended low metering limit, auto exposure (AE) shooting is enabled in low-light situations. The camera also features a new silent mode so photographers can shoot the best moments without making the shutter sound.

The Nikon D850 is also perfect for video shooting and supports 4K videography and 8K time-lapse movie production with silent interval as slow as 0.5 seconds. It can also capture Full HD format (up to 100 or 120fps readout is recorded at 24, 25p, or 30p) slow-motion movies in DX-format.

The dedicated autofocus (AF) engine engages with its 153-point AF system and 99 cross sensors to achieve the best focus acquisition performance with a broad area of coverage. For macro photography, the new Pinpoint AF for live view photography is helpful to achieve focus on a smaller area with a size that is one-quarter for the normal AF area. The 3.2-inch tilting monitor allows touch-based controls and features a resolution of 2,359,000 dots. Ports include a 3.5mm jack, Type-C mini HDMI connector, mic, and more. There are two memory slots that can accept XQD and SD cards.

The D850 will be available in the UAE from September 2017 for AED 12,999 (body-only configuration).