Category: Bank Leader

Luiz Carlos Trabuco Cappi was born on 6th October 1951 in Marilia, Sao Paulo. He went for higher learning in Sao Paulo University and attained a degree in philosophy, science, and letters. He also had a degree of postgraduate in socio-psychology from the school of sociology and politics. Since then, Luiz Carlos Trabuco Cappi has had a successful career in the banking sector.

Career in Bradesco
Luiz Carlos Trabuco Cappi started his career at Bradesco at a very young age of 17, where he was working as a clerk. During that time, he went through many assignments for more than 15 years until he was given a position of Marketing Director. During this time, he brought a good impact of modernized communication with many companies that brought a very close relationship of the company with media. Luiz Carlos Trabuco Cappi worked as a marketing director for 8 years and in 1992 he took the higher position of Chief Executive Officer of Bradesco Vida e Previdencia.

In 1998, he was appointed to the position of Managing Director of Bradesco and after one year, he took the Executive Vice President post. In the year 2003, Carlos Trabuco had the post of Bradesco Seguros president and cumulatively held top positions at Bradesco Saude and Vida e Previdencia. During his term as the president, the company became bigger and expanded its services and leadership across the whole country that equivalently made it experience 25 percent growth in the market. In that period, Bradesco’s insurance company doubled its performances from 25 percent to 35 percent which made it become the leader of the banking sector.

Having a 40 years’ experience career in the banking sector and many different positions, Luiz Carlos Trabuco was appointed the president of Bradesco Bank in 2009. He became the 4th president taking over from Marcio Artur Laurelli Cypriano who was there since 1991. During 2015, Luiz Carlos Trabuco was on the front line in the purchase of HSBC which was considered the greatest business deal of that year in the banking history in Brazil. He was chosen the entrepreneur of the year in the category of finance.

The cumulative appointments of Luiz Carlos
In 2017 October, Carlos received an appointment as the Board of Directors Chairman. Being appointed to this post, he cumulatively got a new position to become the President of the Bank. Luiz Carlos Trabuco remains one of the modest entrepreneurs respected in Brazil and around the world. He has a big deal of wisdom experience in the entrepreneurial world.