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Ahhh, Dry January. The annual challenge to abstain from alcohol after the prolonged period of indulgence that is the festive season. More than 2 million people took part in Dry January last year and that number is expected to increase this month, as more and more of us seize the opportunity to detox our bodies and minds ready for a new year[i].

Winning the vote of your prospects by closing them as customers is a number one priority for businesses. One tactic to be increasingly employed as a means of achieving this important goal is the production of B2B content. However, with so much content being pushed out, how do you ensure you stand out from the noise? The answer lies in this timely infographic, which likens this year's general election to a marketer's most prominent content marketing problem - how to create unique B2B marketing content and win your audience's votes.