BEAST is the new face of male grooming, presenting a curation of the finest body, hair, shave, face, dental and fragrance products from from across the globe selected to include a unique mix of innovative newcomers and long established cult classics.

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Lacoste

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and president of the largest knitwear manufacturing company in France at the time. Lacoste went on to produce the revolutionary tennis shirt René Lacoste had designed and worn on the tennis courts with the world famous crocodile logo embroidered on the chest.