New post from Home Energy: [Blog] Solar Contagion and Lessons for Other Energy Upgrades

Make it simple and convenient . Simple and convenient solutions are needed that bundle various services and make it easier for residents to take action, as do the full suite of services offered by solar companies. Create interest . It helps to have wider efforts in the community that create a new normal around the expectation that homes should be comfortable, quiet, and energy efficient. Even better would be specific efforts to create bipartisan support for policy infrastructure enabling energy upgrade investments. Cultivate word of mouth and other forms of peer diffusion . Service providers can increase the social motivation for homeowners to invest in energy upgrades by using in-person and online platforms promoting interaction between family, friends, and neighbors before, during, and after projects (a topic of an upcoming RMI insight brief). Make upgrades visible . Alt...