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Ben-Wah and Ado Knox ... "We're not out to offend anyone or push any boundaries. The only people we really poke fun at is ourselves."

In Queer Eye for the Straight Guy, ordinary men are taught to sear tuna steaks and get pumped about soft furnishings.

Blokesworld is equally instructional. It teaches ordinary men to defend themselves in a car park brawl, appreciate the nuances of pole dancing and fill out a betting slip.

The late-night show, which screens on Network Ten from October 8, also offers cooking tips from an Elvis impersonator, relationship advice from an AC/DC fan and music from house band Holeshot, whose songs are all about dirt biking.

"We liken the show to that great time in the '70s just before all the rules and regulations came in that eventually gave rise to the metrosexual," said Blokesworld co-host Ado Knox.

Knox and co-host Ben-Wah - both 35, single and obsessed with dirt bikes - began broadcasting the politically incorrect Blokesworld on community station Channel 31 in February last year. Taping the weekly show in the living room and kitchen of their rented Cammeray townhouse, they struck a chord with men who don't dress like David Beckham or cook like Jamie Oliver.

At its peak, the show had more than 120,000 viewers in blokey Melbourne. Viewing figures for Sydney have not been released.

Fans of the show regularly sing its praises on the website http://www.blokesworld.com. "You've inspired me to buy that beer fridge and put up a shed!" writes one.

As part of their deal with Ten, Knox and Ben-Wah have relocated to an eight-hectare farm an hour from Melbourne. It has given them more room for dirt-biking, but won't affect the show's lo-fi production values or familiar diet of hot cars, chicks and barbecues.

"We're not out to offend anyone or push any boundaries," insists Ben-Wah. "The only people we really poke fun at is ourselves."

Tim Clucas, Ten's head of production and development, said Channel 31 had become an important source of talent because it was less "risk averse" than commercial networks.

Mr Clucas said Blokesworld would air at about 11.30pm on Fridays. Ten has made few changes to the format apart from toning down some "don't try this at home" type activities.

"When you have Bathurst pulling in an audience of 1.5 million people on a Sunday in October, it's clear V8s aren't exactly out of fashion," Mr Clucas said. "I don't think there's been a great drop in the consumption of beer or that barbecues have gone out of fashion."