I've been advising some of our clients in the retail sector over the last couple of years now regarding a shift in consumer purchasing habits and the future of high street, and/or hybrid retailing. A simple idea with a wide remit of creative potential, that the shopping experience needs to be just that, ‘experiential’.

With ever-increasing sales through the internet, the footfall within our towns and cities comprises of a growing percentage of those out for experience first, purchase second. With this target demographic in mind, a focus on converting those shoppers into paying customers is the key.

Don't fear change! Change is refreshing. There is never a wrong time to change your branding if you feel it necessary. You may feel your company too young or alternatively too old with too much heritage attached. Your brand will need to change to suit your market, and this may be driven by your consumers due to changes in attitude or even technology.

Companies that are young or venture into new markets, such as a more online driven business, often change their company name along with it. It is common to update the style of logos, fonts and colours to keep up with an ever changing culture, and good examples of this can be seen if you look up Shell's logo history or the BBC.

It is a common occurrence for a client to walk into our studios with not only a preconceived idea about a logo-style but also about what colours we should use. Colour choice is critical, and believe it or not, can greatly help towards the understanding and ultimately the success of your brand. It can place your product within the market and even define its relevance within it.

The theory of colour is a combination of industry, psychology and social experience, all of which can be culturally lead, differing per country. You should bear this in mind when you think about the markets of your company and/or its product or service.

Today CREATEINN celebrates 12 years since its incorporation. To celebrate we are offering some unbeatable prices from our in-house printing team as a way of thanks to all our customers, existing and new alike, available to take advantage of until the end of the year.

From humble beginnings CREATEINN began initially in Sheffield and soon moved to Retford along with its founder Jon Rogers. Soon requiring larger premises CREATEINN moved into offices within the Worksop Turbine. Here CREATEINN continued to grow bringing its first in-house printer installment of the highest end allowing the ability to create Fogra certified colour proofs to keep them ahead of the game in ability and quality. To facilitate the growing local clientele as well as the national and international work, an additional office was reopened back in Retford.