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Hicham El Madi - moroccan designer

Swedish Wood engaged nine Moroccan designers in creating furniture on the theme of ‘Swedish wood meets Moroccan creativity and woodworking tradition’. The study trip is the next step in inspiring North African designers to use Swedish wood in more ways.

Functional, practical, authentic and attractive. The DIAFA collection combines the elegance of spruce with the incredible skills of master craftsmen from Marrakesh. I mix unfettered imagination with various materials and techniques, and I always come back to the origin of the everyday objects.

Biog: Hicham El Madi graduated from L’Institut Supérieur des Arts in Paris and soon decided to create his own furniture, playfully mixing different materials such as wood, ceramic and metal. The idea of pursuing constant reinvention in order to remain contemporary is a thread that runs through is art.

Swedish Wood’s aim is to increase the size and value of the market for Swedish wood and wood products in construction, interior design and packaging. Through inspiration, information and education, we promote wood as a competitive, renewable, versatile and natural material.
Swedish Wood represents the Swedish sawmill industry and is part of the Swedish Forest Industries Federation.