Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

10 Things to Know About Email Marketing

Whether you're getting ready to design your startup's very first website or you've been sending emails to your clients for six years, here are things to know about the state of email marketing in 2015.

Raleighwood Media Group specializes in email marketing for businesses of all sizes. Email us today to a free review of your email marketing program: info@raleighwoodmedia.com.

According to Mailchimp, iOS and Mail might be deceptively high: iOS devices and Mail both have images turned on by default, so they are always downloaded when an email is opened (including the one pixel image we use to track opens). Most other clients have images turned off by default which can result in an inflated percentage of iPhone users showing up in your User Agents stats.

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

http://www.mailchimp.com (easy to use, nice templates, different way to thinking about “lists”) http://www.campaignmonitor.com (robust list segmenting and suppression features)

3.
1.Email is still #1 in ROI
● 2014 Email Marketing Industry Census
o Surveyed 1,100+ email marketers
o “68% of companies rated email as ‘excellent’ or ‘good’ for
ROI… companies are attributing 23% of their total sales to the
email marketing channel”; spending just 16% of their marketing
budget on email
● Direct Marketing Association & Experian
o 4,300% ROI increase
o For every $1 spent, $44.25 is average return on investment

4.
2. Trust data, not your gut
● According to MEC Labs (a research lab focused
on how people make choices), 17% of marketers
don’t track or analyze email metrics for their
organization
● Many platforms are free for smaller, less frequent
senders (Mailchimp = >2,000 @ 6x)
● All CRMs are not created equal

6.
● Having a design that looks just as good on
mobile devices and tablets as it does on
desktop is known as “responsive design”
● Building these by hand is incredibly hard,
and not all email clients respond the same
● My favorites: Mailchimp, Campaign Monitor
4. Stop building emails from scratch

7.
● Use your “non-negotiables” at point of sale
to always work on adding fresh contacts
● Build opt-ins at many points
● Contest with care and use a buddy system
● Regularly perform quality audits
o And build in fail-safes to your website!
5. Great lists = great open rates

8.
● How many emails do you send a year? Use your
signature to your advantage.
● Ask for valuable details, not their life story.
● Don’t assume your audience wants, or needs, to
hear from you daily
● Give readers options in the footer
● Upgrade your opt-out with an opt-down option
6. Manage expectations at each step

9.
● Your audience is now 24/7, thanks to their mobile
devices (remember that stat we shared earlier?)
● Know if your audience is mostly at-work, or
otherwise
● Use your data to test
● Some tools like MailChimp will optimize your send
time!
7. Best time to send? It depends.

10.
● Balance frequency and subscriber
engagement
● Build loyalty one email at a time
● Know when to follow-up and when to let it be
(take note, Lowe’s)
● Know why they open, too.
8. Add value or face crappy stats

11.
● Recycle your email, blog, and social media
content between each platform.
● Worried about reruns? Your audience is
missing most of what you post on other
channels.
● Stop asking your audience to print special
offers.
9. Go green!