Advantages of pay-per-click advertising. The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.

Ad prices are set by bidding, which allows you to be flexible with your ad spend. And unlike many other marketing strategies, PPC allows you to reach and engage your target audience with ease. Today we outline five ways your small businesses will benefit from using PPC ads: Reach your audience.