Inné – A Tactile Fragrance Concept

The INNÉ’s fragrance concept, designed by Thitipol Chaimattayompol. A concept which ties nicely to our earlier post about Touching Realities. Touch is one of the most important sensory modality in driving consumer behavior. The increasing lack of texture in people’s lives makes experiences become one-dimensional. So now, smart brands have be focusing more on how their products feel! By elevating the details and integrating elements of tactility, companies will consequently need to have a clear strategy on the tactile components of their brand.

“The INNÉ brand conveys a simple daylight lifestyle, while the bottle has the more complex design that links to sophisticated personality. The outer character looks simple as an ordinary individual, after touching and experiencing with the fragrance scent will evoke the inner personality to become more sensitive. The beauty is in detail of senses. The intricate texture on the bottle evokes the new personality which more complicated. The design has incorporated the touch sensation on the bottle’s surface.”