March 22, 2009

Finally, Google starts to back Chrome

In a previous analysis, I had contended that "competing with Microsoft requires that Google re-evaluates its image and marketing programs. Word of mouth can be a feasible marketing strategy for a start-up but is no longer appropriate for Google to compete in the application and mobile markets dominated by branded products. Google would need to adopt both business-to-business and business-to-consumer marketing strategies and make more use of its brand in order to penetrate its target markets."

Now, Google has launched web ads for Chrome. Chrome's current market share is slightly above 1 % but we will have to wait for some time to see the full effect of ads. If Google steps up this campaign and lends more support to Chrome from its strongholds in content services (like a native link between Chrome and Youtube, just speculating), we may end up witnessing another round of browser wars.