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Five ways Apple is going after Vista

Online: On Apple.com, the company lists reasons to get a Mac instead of upgrading to Vista.

On TV: Recent ads in the "Mac vs. PC" campaign call out the brand-Vista-as the problem.

In e-mail: Sending out mass sales messages is not a typical Apple strategy, but the chance to reinforce the "Go Beyond Vista" tagline was apparently a strong enough reason to do just that.

In public relations: Reports of some iPods malfunctioning with Vista operating systems sent the Apple PR machine into gear-the company sent warnings for customers to wait for the iPod-compatible Vista.

At retail: Apple is purportedly prepping retail workers on the finer points of why upgrading to a Mac is better than upgrading to Vista, as well as gearing up in-store marketing with a "Go Beyond Vista" message.