GRAND RAPIDS, MI -- Will Payne believes you can look your best while looking out for others.

That’s the motto of his business, Style53, which sells high-end men's apparel and accessories at a steep discount while raising money for charities.

Payne opened a pop-up store for ArtPrize in downtown Grand Rapids, to showcase the company’s online website, style53.com. Located in a former tanning booth at 53 Monroe Center NW, the shop closes Oct. 3. Store hours are 11 a.m. to 8 p.m.

The moniker, Style53, is explained by the business giving 53 percent of “proceeds” to one of five partner charities. Kids’ Food Basket, Stockbridge Boiler Room, ARC Surf Camp, Billy Bear Hug Foundation and Read Asia.

“My one-year goal is donate $50,000 to charity,” Payne said.

The Grand Rapids resident calls Style53 a business that operates like a non-profit.

Because a majority of the profits go to charity, those who donate clothing receive a tax receipt and can choose which of the five charities receive the donation from the sale of the item. Inventory is also coming from high-end stores where clothing and apparel is acquired at pennies on the dollar, Payne said.

Payne, 22, believes his business will appeal to those who want to do something positive with designer duds languishing in their closets, and young, up-and-coming professionals looking for quality clothes on a budget.

The website’s inventory includes apparel and accessories by high-end designers such as Armani, Zegna, Canali, Isaia, Rag and Bone, Etro, Hugo Boss and others.

Clothing is typically discounted 50 to 70 percent and prices range from $29 for a shirt to $1,200 for a jacket that originally sold for $4,000.

Payne says he came up with the idea about eight months ago while a senior at Hope College, where he was finishing up his Bachelor’s degree in business management and communications. He spotted his dad’s old clothing in the garage ready to be donated, and he decided to take the items and sell them to his classmates at school.

“It just kind of snowballed,” Payne said.

His dad Bill Payne, chief of staff at Amway, is a big supporter of the business.

“He loves it,” said Payne, describing his dad as a great coach and mentor. “He believes in it.”