Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

Alignment – Understanding Background

Understanding Marketing-Mix to align posts

Understanding Customer Needs & Wants to align posts

Understanding of Social Media Mix to align posting strategy

Segmentation – Creating Groups, Lists or Circles as per following demographics:

Gender

Age or Generation

Time Zones

Interests

Irritants & Grievances

Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.