Marketing Clouds: How the best companies are winning via marketing technology

Report Statistics

Rating:

4.833335

Charts and Graphs: 55

Executive Summary

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.

We reveal how the big and small marketing clouds perform in 12 different categories:

scope of solution

price

market penetration

vision

installation/implementation

parent company

usability

internal integration

external integration

innovation

full customer journey

efficacy

That last score, efficacy, is a measure of how actual users say the various solutions perform.

In addition, we’ll go in-depth into each solution, revealing its solution set, vision, capability, focus, size, pricing, and perhaps most importantly: how users feel about usage and integration of the software into their jobs and into their companies.