Shared new user research kit in company-wide presentation

THE RESULTS

I developed a mixed-methods approach to gathering user insights, including surveys, interviews, and experience sampling, and socialized the new user research kit in a company-wide presentation.

I am currently leading the execution of the user research strategy I designed, including recruitment, interviews, contextual inquiry and insight analysis. This pilot study will provide a more targeted investigation into the new user experience, as well as serve as a proof of concept for user research approaches at Virta moving forward.