One of the world's leading business intelligence and events businesses is looking for a Head of Marketing to work on their Technology, Telco and Media vertical.

Head of Marketing - Up To £50,000 + 15% bonus - London

THE COMPANYOur client is one of the world's leading business intelligence, academic publishing, knowledge and events businesses, creating unique content and connectivity for customers all over the world.

THE ROLEThis person will be a key driver for the business. At least 60% of the role is people management; therefore they are seeking a strong, agile, tenacious and inspiring leader who is forward-thinking, digitally savvy and driven to be ahead of the market. The Head of Marketing needs to have a proven track record of the planning and delivery of multi-channel campaigns for both B2B and B2C audience.You will be managing a team of four marketing campaign managers and content marketers, and looking after 8 - 10 events per year.

Key Responsibilities:

Define and implement the overall marketing strategy for a portfolio of events

Drive sponsorship and delegate revenue through all online and offline channels, with a key focus on digital channels

Ensure content and campaign plans and activities are fully integrated.

Ensuring related websites are fully up to date with the latest content and the CVP and key messaging is displayed throughout - with an optimal UX

Identify data acquisition strategy to grow the existing databases

Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to event budget

Work closely with the telesales function within the business to drive delegate revenue

Ensure good levels of communication across both businesses between production, logistics, telesales, sales and marketing

Be innovative and creative with respect to bringing new ideas and methods into practice to increase the effectiveness of the marketing function across both the business and the portfolio

Build, lead, motivate and coach a team of 4 to deliver an effective, performing team that continually meets business needs

Manage budgets and forecasting for the team.

Monthly reporting on both channel and behavioural marketing metrics

Regularly review campaign analysis to ensure that the target ROI, response rate and CPA are achieved

YOUSolid experience working in B2B marketing, preferably in exhibitions or conferences and how metrics workStrong across digital channels - SEO, PPC, Google Analytics and how to track success of campaignsBest practice and marketing strategyInternational travel will be necessary

If this sounds like you, apply now.

Head of Marketing - Up To £50,000 + 15% bonus - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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