KLRC Expands Listening Audience Through Technology

Siloam Springs, Ark (September 21, 2000) - KLRC (101.1 FM), John Brown University’s contemporary Christian FM station, has extended its potential listening audience from Northwest Arkansas to around the world. As of Friday, September 15, KLRC’s signal became available to anyone worldwide who has access to a computer and an Internet connection.

The station’s audio is simulcast live from its web site at www.KLRC.com . Visitors to the station’s web site can click the “Listen Now” button to hear a live feed using Real Audio technology. The simulcast can be listened to using the popular and free Real Player.

The live simulcast is made possible through a special arrangement with BroadcastAmerica.com. BroadcastAmerica.com is the world’s largest provider of online audio serving hundreds of radio and television stations nationwide.

“This has been a dream of ours for a long time now,” comments General Manager, Sean Sawatzky. “We have been looking for cost effective way to do this for several years, and we’re very excited about our new partnership with BroadcastAmerica.com.” Sawatzky, who also serves as the station’s webmaster, says that he’s already received comments from listeners outside Arkansas and the United States.

KLRC Program Director, Melody Miller, hopes the new Internet feed will also serve as an alternative to listeners in fringe areas. “We’ve heard from many who have difficulty listening at work that will now be able to listen through their computer.” Miller says the new feed does extend the station’s reach, but that the ultimate desire is to continue to better serve the station’s current listeners.

The live audio stream is yet another improvement to Arkansas’ 1st Christian radio website. The station promises that other creative plans are in the works.