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Gendered Marketing-Lego

This video does one of the best jobs of highlighting gender segregation within modern society and how advertising and marketing is used to divide the genders up further for the sake of money. both women touch on how there is a constant stigma towards products targeted to women as being weaker and how the way men’s products are marketed reinforces this idea that women’s products are inferior. One of the best examples of this is the new Lego which is targeted towards girls.