It used to be simple: a blogger was somebody who had a blog, and a podcaster somebody who had a podcast.

But nowadays, everybody who publishes stuff online is a blogger or a podcaster.

When an event accredits members of the press to attend, it’s pretty easy to figure out who to accredit and who not to: the press is institutionalized, its members are registered and work for this or that publication (freelancers or employees).

With bloggers, it’s much more fuzzy. Where is the line between “blogger” and “press”? (I thought I’d written about that already but I can’t dig out a blog post.) What are our criteria for deciding that somebody is eligible to come and cover the conference as an official blogger?

This is new territory, and as always with new territory, I’m constantly refining my thinking about these issues. One thing I’m trying to do in the process is better understand the link between blogging and work/income — and also, how collective publications function. To do this I’ve drawn up a little survey to try to understand the profiles of bloggers and podcasters who attend conferences and blog about them.

If you recognize yourself in this description (do you have a blog/podcast? have you attended a conference and blogged about it? you’re in) please take 5-10 minutes to help me out by filling in this survey.

This is not an application form for LeWeb’10! It’s personal research. I’m publishing a post about LeWeb’10 tomorrow at the latest. Thanks for your patience.

In the process of getting ready for managing blogger accreditations for LeWeb’10 in Paris (for the third time, but warning, the system will be different this year!), I’m having a good hard think about what bloggers actually do at conferences that makes them a valuable audience.

I mean, everybody today is live-tweeting (a bit of a pleonasm). Clearly, if a conference is to invite “new media people” or have “official bloggers”, something more is expected than a brain-dump in the real-time stream. (Not that I have anything against that, but the interest of such a dump fades quickly with time.)

Bloggers (and podcasters) have various talents. I’ve finally learned (after years of finding what I did pretty normal) that mine is live-blogging. Others, like Charbax, catch people in the corridors and interview them — I was so impressed by his Lift’08 videos (you can find his interview of me somewhere on the 2nd or 3rd page) that I invited him to come and do the same thing at Going Solo. These are just two examples amongst many others.

So, here’s where I need your help: I’m trying to make a list of “blogger/podcaster missions” for conferences. Here’s what I’ve got:

live-blogging of sessions

synthetic/critical blogging of sessions/event (somewhat less live)

photography (live and less live)

speaker interviews (written, audio, video)

corridor interviews (written, audio, video)

start-up/entrepreneurial scene coverage (maybe this needs to be broken up into sub-missions?)

“off” coverage: parties, networking events…

What else can you think of? If you’re a blogger or podcaster who likes to attend tech conferences, what value do you consider you bring to the event? I’m all ears 🙂

I’m pleased to announce that I am in charge of managing blogger accreditations for [the conference LeWeb’08 Paris](http://www.lewebparis.com/) which will take place on December 9-10th.

For the fifth year running, this huge conference organised by Géraldine and Loïc Le Meur will receive 1500 participants from the business, media, and internet worlds to listen to an amazing line-up of speakers — gathered this year around the theme ***love***. Just look at [the programme](http://www.lewebparis.com/schedule.html) to get a taste of what’s in store (listen to the video!) — plus great food, a [startup competition](http://www.lewebparis.com/startup.html), incredible networking, giant screens…

I went to LeWeb in 2006 for the first time, and I have to say I was blown away by what they had managed to put together. If you’ve never been to Le Web, it’s really worth experiencing. And if you have… Well, I probably don’t need to say much more.

This year, maybe you will one of the lucky ones to be invited there, as LeWeb is selecting bloggers, podcasters, and generally “electronic media people” from all over the world to cover the conference.

This selection will be based on:

– their geographical and linguistic location (ever thought of language as an online “place”?)
– their readership and influence
– their motivation and the value they offer the conference by their presence
– when they made their request (yes, there is an element of first come, first served in the selection).

Selected bloggers will be asked to display a badge on their blog upto the conference date and blog about it at least once before mid-November. They will be listed in an official blogroll on the conference site and will be given a “blogger accreditation” to attend the conference and cover it.

Send an e-mail to [email protected] (I’ll receive it) with Due to the rather large number of people applying, please fill in this form, which will ask you for information like:

– your name
– your URL
– the country you live in
– the language you will be blogging about LeWeb in
– your Twitter username if you have one
– if you’ve attended previous LeWeb conferences, and when
– why we should invite you 🙂 (we know you’re great and you certainly deserve it, but what does LeWeb get out of the deal?)

[en] Spoke briefly at a networking event this evening. Almost froze up on stage (try cramming a general talk about blogs in business in 4 minutes, and then speaking with huge spotlights in your face which don't let you see the public at all). Didn't get a chance to say that if blogging is technically rather easy, mastering it as a media and a culture is more difficult. That's why blogging classes make sense, particularly if you're looking to use your blog "seriously" (business, politics) and can't afford to mess up too much as you learn.

[en] How to add a podcast to your iTunes podcast list: you need to copy the RSS feed address of the blog/podcast you want to subscribe to, and then in the "Advanced" menu in iTunes, select "Subscribe to podcast" and paste the URL in there.

I’ve got my thoughts and theories on audioblogging (of which podcasting is one form). I think it’s great to hear people talking. I’ve got some audio content on my site (whether provided by me, or by third parties) and if I wasn’t in want for a mike and sound editing skills, I’d be providing more. However, audio blogging will never kill text blogging (if anybody out there was having such a preposterous thought).

The great disadvantage of audio content is that you cannot skim it. You can fast-forward, of course, and jump sections, but you can’t go quickly through the content and resume a normal speed if something catches your ear, as you do with written content. Audio is a “fixed speed” medium (ok, you can accelerate it slightly, but it becomes unintelligible quickly). It takes longer to listen to something than to read it.

The big advantage of audio, however, is that it doesn’t use your eyes. Audiobooks haven’t taken over the market share of normal books, but one might find it nice to listen to an audiobook in the car (where one cannot read whilst driving). If you’re sight-impaired, of course, the issue takes a different colour, if I may say.

Transcripts and indexes of audio content are precious… but what a huge amount of work!

This means, in my opinion, that your audio content must be good from start to finish, if you want to keep people hooked.

If I start reading a blog post and it doesn’t catch my attention after a few lines, I’ll skip to the next paragraph, skim a bit, and maybe decide that it is worth reading after all. If I’m listening to audio content and it gets boring, I might fast-forward a bit, but I’ll land blind. The index will help me sort through the topics that may interest me, but it won’t help me deal with intermittence or absence of quality. If I listen to your podcast and it’s lousy, am I going to keep listening in hope that it gets better? Will I try again if I’ve listened to 30 minutes of it and it wasn’t worth it? I think that if you want a podcast to be successful, you have to be much more strict on quality than with written material.

Anyway, back to beercasting. When Suw and I met in London last summer, we talked about audioblogging (one word or two?), and agreed on the fact that one of the departments in which audio could shine was in reproducing conversations. We had a half-hearted plan to call each other and record the conversation, but we never did it, of course. We’ve got a more serious plan now to do it on Skype (less technical difficulties). Have you realised how talking with somebody helps shapes ideas and thoughts, and express them clearly? There is something about being more than one that cannot be duplicated when one is alone. It introduces a dynamic.

Well, that’s what beercasting is about. Get together, have a conversation, and stick it on the web. So when we started talking about podcasting on Saturday evening, I suddenly remembered beercasting, and must have said something about it, because Ben whipped out his phone, switched on the recording function, and set it on the table. He had been provoked by my statement that podcasting (and beercasting) was done with an iPod 🙂

Well, a few audio files are now online one Ben’s site. If you’re interested in loud static and café background noise, and in hearing me yelling my head off to try to communicate with my fellow bloggers (with bonus German content), I recommend you start with Recording2. It’s bad, remember. Don’t say you weren’t warned. We’ll do better next time!