In this issue of BEST News Update you will find an updated program for the BEST workshop on Social media in Vienna on the 22nd of November. The deadline for signing up to the workshop is the 12th of November 2012. You can register by sending an e-mail to BEST Project Manager Kjetil Vrenne (mailto:kjetil.vrenne@vrenne-enable.no). You will find updated information about the work shop below.

All participating organizations will have to make a presentation in the workshop, which will serve as a starting point for discussion in the group. The work shop is open to all public transport authorities

Workshop on Social media in Vienna, 22nd of November

In this workshop information about organisations strategies and goals in the area of social media, and how social and digital media is used in the interaction with customers, will be shared and discussed.

The workshop will start with a presentation by Richard Hemmer: Social media strategies for public transport authorities. What are the do’s and don’ts?

Richard Hemmer (in the photo to the right) has studied history, English and Japanese at the University of Vienna. In addition to a weekly column about social media on ChiLLi.cc, various publications in print media ("The Standard"), he is also co-author of the book "Messages from the Lost Continent". He twitters under the oldest Austrian account @stormgrass.

Afterwards each participating organisation will make a presentation that might include all or some of the following topics:

1. Goals and strategy related to digital and social media
2. How you interact with customers using digital and social media today
3. The use of mobile applications
4. The status regarding SMS and web/mobile ticketing