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Leonardo DiCaprio every morning: Actor launches charity coffee

February 1, 2012 | 1:17
pm

Who could refuse waking up to Leonardo DiCaprio? You can start each day with him, somewhat, as the actor has launched a green and economically conscious coffee product that benefits his eponymous foundation.

DiCaprio and high-end coffee company La Colombe will release Lyon, a line of beans whose entire net profit will benefit Leo's charity to promote sustainability for the planet.

"Raising awareness on the most pressing environmental issues of our time is more important than ever," DiCaprio said in a statement.

The product has already provided income for peasant farmers in third-world countries like Haiti. Lyon will first roll out in select Whole Foods and Williams Sonoma locations, with larger promotional efforts to come.

The "J. Edgar" star is no stranger to philanthropy, with causes such as wildlife protection and climate issues on his roster. Get more info on the project here.