In The Plex: Cutts Is GoogleGuy

Since the infamous "GoogleGuy" joined the WebmasterWorld forums in early 2000, the man behind the name has always been a mystery of some sorts.

There was some speculation as to it being Google's Matt Cutts as early as 2005. And then in 2010 again, those speculations were mostly confirmed.

For the first time in history, we have official confirmation in way of a written book. A book that has 100% validity behind it, In The Plex by Steven Levy. In fact, it is one of the few Google books I have ever purchased - I normally get books on Google for free.

Using the pseudonym "Google Guy," Cutts would answer questions and try as best he could to dispel various conspiracy theories, many of them centered around the suspicion that a sure way to rise in search rankings was to buy ads from...