The hottest people, styles, music videos, shops and fashion from Paris.

Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]

Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]

ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]

We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]

She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]

The name’s Mathieu, but we like to think of him as a little Pete Doherty. ROCK! Though his all-black look is typically Parisian, he’s got that laid back rocker vibe that only few kids can pull off in this city. Check the American Apparel deep […]

There's nothing better than two of your favorite artists coming together to create an amazing piece of goodness. This summer's music-delicacy, 'Lazerproof', comes from the collaboration between Major Lazer and La Roux, and it's a dubstep-electro-pop joy ride. And to make the collabo even sweeter, they're […]

This post is dedicated to the musician and French pop icon Serge Gainsbourg. It'd be easy to think I'm influenced by the new movie about him (Vie Heroique) or by his daughter Charlotte's last album (I love it anyway). And no, I'm not in admiration […]