If people want to stop smoking - they will. Doesn't matter what colour the packet is. I also find it a bit weird that the 'world's ugliest colour' just happens to be very similar to our boys' army uniforms!!!! Might want to rethink this!

What a wonderful idea . One that should be used on unhealthy foods and drinks.as obesity is now an epidemic and a killer. 30,000 in UK last year !!Paint the bottles of high sugar drinks like Cola a hideous colour and tax it like a packet of Cigarettes .might help.