Massimo Giorgetti’s love for pop culture is tangible in MSGM’s collections. Statement construction, bold coloring, and a play on texture form the vocabulary of MSGM's language, a poetic ode to street style in a Milanese market dominated by heritage.

A former DJ, founder of fashion label MSGM Massimo Giorgetti understands that, in music, emotion travels aurally; in fashion – his chosen professional medium – it's conveyed both visually and tactilely. Giorgetti saw an opening for an Italian brand that is as authentic as it is playfully irreverent, and his designs appeal to the sartorial senses in a dynamic and sensual way.

MSGM

MSGM is the label re-defining Italian luxury clothing for the modern era. Playful, vibrant, and conceptually daring, this brand swings from neon-hued t-shirts to ultra-voluminous dresses and back again. Start your look with a distressed sweatshirt, pulling on the iconic bubblegum trench coat to finish.