E-mail Marketing

Let’s face it, in the time it takes you to finish reading this sentence, most of your potential customers will have received a new email. The sheer volume of email communication can make it seem like a dubious marketing tool. But research shows that because email is more central than ever to both business and personal interaction, it remains an incredibly effective way to reach people—lots of people. It’s all about finding the right ones.

And that’s where we come in. Zeppo Marketing has extensive experience in email list brokerage and specializes in recommending the most relevant target lists for our clients’ specific profiles. Plus, we have no incentive to push one list over another, so our recommendations are genuinely objective. We can help you find the most direct path to that new customer on the other end. (Click! Hear that?)

Email marketing can take a few different forms:

Messages to current (or previous) customers sent to enhance the relationship, encourage loyalty, and attract repeat business

Incentive messages to broader lists, intended to draw new customers or convince current customers to buy or act right away

Advertisements added to email messages sent by other companies to their customers

Messages targeted to prospective customers who have opted in, or consented to receive email on products that interest them

Zeppo Marketing has access to just about every email list on the market—and there are thousands. Our experience and longstanding relationships with list vendors allow us to negotiate the highest-quality data at the most competitive rates available. After we get to know you, your business, and your goals, we’ll analyze the most relevant lists for you and make recommendations that target only your desired demographic.

Email allows you to select specific demographic groups based on age, income, interests, and geography, effective for both business-to-consumer and business-to-business campaigns. And every email you send, regardless of whether it converts a customer, builds your brand just by making an impression.

As email brokers, we forge the path for you, testing lists and providing detailed reports on list sources, potential demographic selects, best transmission methods, message format, cost-effectiveness—even creative feedback. We are always up-to-date on federal regulations and make sure our clients’ efforts are in compliance.

From a small email push for a regional advertiser to a national campaign for a Fortune 500 company, Zeppo Marketing offers the same dedicated guidance and service from start to finish.

Email List Selection

Zeppo Marketing clients can target just about any demographic on the planet. We have developed a thorough and systematic process for evaluating new lists, including:

Analyzing the source of the data and the opt-in or registration path(s)

Assessing the quality of the ESP being used to deploy the data: does that ESP have a good reputation? Are they known for having “clean” or “dirty” IP addresses?

Determining the frequency caps: how often are they sending to these names and, more important, how often are they flipping the file? High frequency means the list will become saturated quickly and the recipients will be unresponsive

Investigating the privacy policy of the list; there are often red flags here regarding the privacy of opt-ins

Assessing the quality of the publisher and/or compiler: what sort of reputation does the publisher have? Is this something I would want associated with my client’s brand?

“I’ve always been impressed with Zeppo Marketing’s world-class service and professionalism, particularly with the attention to detail and promptness of delivery. We value our partnership and look forward to working with Zeppo for future success.”