Design, creative processes, and Cargo Cult Science

Successful companies work in vastly different ways, and their advice for success are often at edge. If flat hierarchies promote creativity, how can Apple be so creative and lucrative? If A/B-testing and User Research truly are vital processes, how can so many companies build great products without them? And is it actually important to be agile? Let’s talk about why it’s so difficult to know what truly helps us succeed, and what to do about it.

Tobias Ahlin has a background from product teams at Spotify and Github, teaching at Hyper Island and describes himself as someone who package bits of delight and surprise into simple apps.