Webinar: Market research’s role in design thinking

16th Oct 18

Background:

Market Research is an integral component in the Design thinking process.

This methodology continues to gain increasing prominence in innovation and brand development

This webinar will provide practical steps and examples from European Russia of how market research is currently being used during the Design Thinking stages of understand, observe, point of view, ideate, prototype and test. Examples will be drawn from retail, telecommunications and other sectors.

Objectives:

The relevance of market research to design thinking and innovation processes

How to conduct market research studies as an integral component of Design Thinking

Learning Outcomes:

At the completion of this webinar, participants will be better placed to pitch their market research expertise within a broader Design Thinking project. In so doing, this will enable you to contribute in emerging adjunct areas that are reliant on market research input.

Speaker(s):

Olga Neshcsadina

Olga Neshchadina has been involved in marketing research since 2005.

In 2015 she was trained in the Design Thinking Innovation program (University of Virginia). Olga participated in many projects dedicated to the creation and evaluation of new products and services for large Russian and international companies.

Olga has a unique experience in collecting information, analysis and carrying out of sessions of Design Thinking.

Event information:

Event Format:

Webinar

Date:

Tuesday 16th October, 2018

Location:

Your PC

Event Cost :(inc.GST)

$88.00

Members

$120.00

Non Members

QPMR Points:

5

Time | Zones:

Time: Please note following time – based on your location’s time zone​