Aamir Khan, the perfectionist is back with his new movie Ghajini. And for the first time in his career he has acted in a South remake. As always the marketing push by Aamir was exhilarating. The marketing done for the movie can be taken as a case study in many b schools as it tried uncharted terrains. With such a brilliant plan converted into hype, it made Ghajini the most sought after title to be released this season.