Four Essential Mobile Optimizations You Can Make Before Holiday 2016

We’ve been hearing for years how important mobile is to eCommerce, but until recently sales on desktop made mobile conversion seem like small potatoes. Not anymore.

According to eMarketer, mobile now influences 45% of all shopping journeys. That’s no surprise given how important our smartphones are to us as we navigate the world. What IS impressive is how much mobile conversion is growing, even at the expense of desktop. Between 2014 and 2015, mobile conversion increased by 33.4% while desktop conversion shrunk by almost 7%.

For eCommerce brands that want to optimize mobile shopping in time for Holiday 2016, Fluid recommends the following best practices.

1. Product First

When evaluating your mobile experience, put yourself in the customer’s place. If you’re on the go, or maybe even in-store, are you in the frame of mind for immersive branded experiences or do you just want to see if they have that cute dress in your size? Optimized mobile sites put product first with large images, multiple images, and easy to find images without unnecessary scrolling.

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