Social media to steer Tourism Ireland road trip

Tourism Ireland is launching a week-long social media campaign that offers Facebook and
Twitter communities the chance to determine the places a British couple will visit.

The campaign has been created by the customer intelligence agency Indicia and is
dubbed “Nick and Sam’s Ireland Road Trip”. The campaign aims to showcase the attractions of Ireland in a bid to recruit more tourists to the country. It is supported by online and print PR activity.

A Discover Ireland microsite will follow Nick and Sam as they travel between Belfast and Cork, with no fixed route. People can send suggestions – about where the couple should visit -through Tourism Ireland’s Twitter and Facebook feeds. Prizes will be given to users each day to reward them for their engagement with the campaign.

The couple will share maps and video blogs, and upload photos on to a live photo feed, for the public to see their suggestions being carried out throughout the day.

At the end of the seven days, Tourism Ireland will hold a prize draw to send a group of four
to Ireland.

Sarah Rogers, Consumer Engagement Manager at Tourism Ireland, said: “By placing Nick
and Sam in the safe hands of our social media communities, they’ll be taken on a whirlwind
tour of all the best hidden spots and iconic experiences. By bringing our consumers along for
the journey, we’re hoping to inspire them to start planning their very own road trip.”