When I give a pre­sen­ta­tion about brain health and fit­ness, there are always a few peo­ple who come tell me after­ward that they do cross­word puz­zles every­day. They heard that men­tal exer­cise is good for the brain so they are pleased and proud to report that they do the best they can to main­tain their brain func­tions. But are they really? What if I was a gym instruc­tor? Would the same peo­ple tell me proudly that to keep their whole body in shape they do biceps move­ments every­day, and that’s all they do? I DO feel like I was this gym instruc­tor when I hear the cross­word puz­zles claim! Solv­ing cross­word puz­zles repet­i­tively is not the best habit for two rea­sons. Read the rest of this entry »

After many many months of men­tal stim­u­la­tion, phys­i­cal exer­cise and the cer­tain need for stress man­age­ment… we have just announced the release of the The State of the Brain Fit­ness Soft­ware Mar­ket 2009 report, our sec­ond annual com­pre­hen­sive mar­ket analy­sis of the US mar­ket for com­put­er­ized cog­ni­tive assess­ment and train­ing tools. In this report we esti­mate the size of the US brain fit­ness soft­ware mar­ket at $265M in 2008, up from $225M in 2007 (18% annual growth), and from $100m in 2005. Two seg­ments fuelled the mar­ket growth from 2007 to 2008: con­sumers (grew from $80m to $95m) and health­care & insur­ance providers (grew from $65m to $80m).

The 150-page report finds promis­ing research and ini­tia­tives to drive sig­nif­i­cant growth, com­bined with increased con­sumer con­fu­sion given aggres­sive mar­ket­ing claims and lack of edu­ca­tion and stan­dards. The report includes:
– The com­plete results of an exclu­sive Jan­u­ary 2009 Sur­vey with 2,000+ respon­dents
– A pro­pri­etary Mar­ket & Research Momen­tum Matrix to cat­e­go­rize 21 key ven­dors into four cat­e­gories
– 10 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs
– An analy­sis of the level of clin­i­cal val­i­da­tion per prod­uct and cog­ni­tive domain

Top 10 High­lights from the report:

1) Con­sumers, seniors, com­mu­ni­ties and insur­ance providers drove year on year sus­tained growth, from $225m in 2007 to $265m in 2008. Rev­enues may reach between $1 bil­lion to $5 bil­lion by 2015, depend­ing on how impor­tant prob­lems (Pub­lic Aware­ness, Nav­i­gat­ing Claims, Research, Health Cul­ture, Lack of Assess­ment) are addressed.

2) Increased inter­est and con­fu­sion: 61% of respon­dents Strongly Agree with the state­ment Address­ing cog­ni­tive and brain health should be a health­care pri­or­ity. But, 65% Agree/Strongly Agree. I don’t really know what to expect from prod­ucts mak­ing brain claims.

6) Assess­ments: Increas­ing adop­tion of computer-based cog­ni­tive assess­ments to base­line and track cog­ni­tive func­tions over time in mil­i­tary, sports, and clin­i­cal con­texts. The Alzheimer’s Foun­da­tion of Amer­ica now advo­cates for wide­spread cog­ni­tive screen­ings after 65–75.

7) Spe­cific com­put­er­ized cog­ni­tive train­ing and videogames have been shown to improve brain func­tions, but the key ques­tions are, Which ones, and Who needs what when?

8) Aggres­sive mar­ket­ing claims are cre­at­ing con­fu­sion and skep­ti­cism, result­ing in a dis­tract­ing con­tro­versy between two mis­lead­ing extremes: (a) buy­ing prod­uct XYZ can reju­ve­nate your brain Y years or (b) those prod­ucts don’t work; just do one more cross­word puz­zle. The upcom­ing book The Sharp­Brains Guide to Brain Fit­ness aims to help con­sumers nav­i­gate these claims.

9) Devel­op­ers can be clas­si­fied into four groups, based on a pro­pri­etary Mar­ket and Research Momen­tum Matrix: Sharp­Brains finds 4 Lead­ers, 8 High Poten­tials, 3 Cross­words 2.0, and 6 Wait & See companies.

I have fallen behind on answer­ing a few excel­lent recent com­ments –on cog­ni­tive train­ing over­all, Posit Sci­ence and Alzheimer’s Aus­tralia, geron­tol­ogy and the brain, the value of videogames-, so let me address them here:

“This report is inter­est­ing and it addresses many very impor­tant ques­tions that cog­ni­tive neu­ropsy­chol­o­gists, such as myself have. I feel that many of the prod­ucts on the mar­ket now make claims which are gen­er­ally unsubstantiated.

I find it con­cern­ing that many of these pro­grammes have been mar­keted to tar­get older adults in par­tic­u­lar with­out mak­ing any spe­cific state­ment on whether the activ­i­ties are ben­e­fi­cial and have been sup­ported with empir­i­cal research.

i have recently con­ducted a cog­ni­tive inter­ven­tion study which used a large array of out­come mea­sures which focus on Read the rest of this entry »