If content in king, then content creation is the Kings Mother. Without quality content then you might as well not have any content. The key to great content, no matter what industry you are working in is to follow the Rules of the Three F’s – Fresh, Frequent and Fundamental.

What is your Focus?

Your focus is on creating valuable and informative content for the real estate consumer, your community and anyone you want to connect with. This is organic lead generation at its best. If you are an established agent, a new agent, or just looking for a new element to add to your real estate practice, blogging is probably the most powerful of all online tools you can use (short of videos, but you can also combine the two – that’s a more advanced topic). Why should you care? What results would you get?

The Payoff

The Three F’s of Content Creation are the basics, and most reliable method to ensure that you content is relevant, timely and most of all gives you great search results. When search results are obtained through content creation like this we refer to those as “organic” which is the best, and most effective way to increase your search results on most search engines.

Let’s review the three F’s and explain why each is important and why if you do nothing else anywhere on line, you might want to consider these basics.

The Three F’s of Content Creation

Fresh

Fresh content means you are creating new content, it doesn’t mean you are reinventing the wheel, you are just providing a new spin on it. Have you ever wondered how many different way you could say a single statement? This is the time to figure that out. You do want to keep it Fun (maybe we should make this 4 F’s?) so that your audience is engaged, but don’t worry about your lack of training as a writer, it is more important to communicate in a conversational manner.

Frequent.

Make it frequent! Frequency is essential and truly non-negotiable. To get the optimum results from your efforts, you need to deliver that fresh content at least three times per week. Ideally posting fresh content five or even six days a week for the first few months will deliver faster and more powerful results, but if you are not up to the task then start with three days a week.

Fundamental

The content you are providing should meet a fundamental need of the audience you are trying to attract. Think of the questions that you are frequently asked, and use those as topics. I like to keep a micro-cassette recorder with me in the car to make notes on topic ideas that pop into my head. Keep a micro-journal in your pocket or pocketbook to help jot down notes as topics or ideas arrive.Your environment is a huge influence; the things you see every day as a REALTOR can inspire content creation. When you take a few minutes to really look you will be amazed at the plethora of inspiration there is right under your nose.

It’s Not Rocket Science (usually)

Content creation doesn’t have to be complicated so don’t over think it. Go easy on yourself and your audience, try writing about topics you are passionate about or extremely knowledgeable about in your market. Consider yourself the Welcome Wagon in many ways what would those new arrivals to your area want to know?

Just start writing, brief is best, trying to keep content about 300 words or fewer. That can be difficult for some people, and self-editing is not always easy. If you are like me and are extremely verbose, working your way toward being succinct is a daunting, but rewarding, task. I will never be as succinct and concise as some, but by my third edit I usually have dropped about 500 words.

Jump on in and get that content created!! If you don’t have somewhere to put it, don’t fear. We will cover that topic shortly.

What are some of your favorite fundamental topics to share on your real estate blog? Tell us below in the comments, we will highlight the best ideas in an upcoming post!

Search Estate Social

Estate Daily Feature

If you have been a REALTOR for more than a week I am sure you have had to overcome the “AVM Objection” or as some call it the “Zestimate Objection” from a client or consumer. Whether Buyer or Seller, it’s a fact of real estate today – the consumers trust the Zestimate far more than […]

Wow. I don’t believe I have seen drama at this level in the real estate industry since, well – a few days ago with the approval of the Zillow Group formation, or with the Samuelson Memo. Then there is Move Corp and it’s Heavy-Weight match about to happen in the US Courts. The drama only […]