Agency owners host gallery talk on advertising

On Saturday, Jan. 23, the Wilson Galleries hosted Well Done Marketing, which is a marketing and advertising organization located in Indianapolis, founded by current president Ken Honeywell in 2005. Well Done works with over 50 nonprofit organizations for their marketing and advertising needs.

“We have more writers on staff than probably any advertising agency in Indiana,” said Gonzales. He added that agencies from all over Indiana know Well Done for having great writers on their staff. The company also employs designers, account executives and, as of recently, PR professionals.

Tai Lipan, AU’s director of exhibitions, approached Well Done about doing a presentation at AU, which took place last Saturday afternoon. The exhibition included a presentation from the company at 3 p.m., which was followed by a gallery talk with Well Done’s associative creative directors, Matt Gonzales and Amy McAdams-Gonzales.

In their presentation, Well Done showed that their organization is a combination of both design and marketing. Gonzales said that they designed the show so that students who are interested in the field can get a good idea of what Well Done does and how they do it. The presentation featured creative and fun ways to showcase the company and what they do.

The presenters used seven figures during their presentation to give the audience an idea of how the company does what they do. The first figure showed the anatomy of an advertising agency, specifically the roles that each of their 25 employees play in keeping the business running smoothly.

The second figure showed the digital assets of the company. The presenters showed examples of the many websites that Well Done has helped to produce. Gonzales mentioned that there are lots of people involved in the digital strategy of each website that Well Done has created.

Figure three showed the strategy and branding aspect of Well Done. They help organizations develop new and creative ways to display their logo to the community, which can include things like name changes and rebranding. To describe the process of rebranding for a company, Gonzales said that employees at Well Done learn all about a company’s history, context, mission and vision. Once they learn these things, designers create logo concepts that they then present to the client.

The display showed different versions of logos throughout the design process, ending with the logo that the client ultimately chose. In addition to the logos, Well Done will also create headlines to help companies separate themselves from others. McAdams-Gonzales said that the first and final logo will not always look very different from the original and it might only have a few tweaks from the original design.

Gonzales said that sometimes companies do not always realize that certain things about a company are not going to be obvious to the audience. “Sometimes your job as an advertising agency is to point out some really obvious things,” said Gonzales.

The fourth figure showed the brand identity design and iterative process. This process explains multiple branding designs and establishes identities of old brands to show the developments from start to finish.

Gonzales said that a lot of companies that come to them are limited on funding and have had the same brand style for a long time. “It’s gratifying how we can bring in some of these clients,” said Gonzales. “Often their rebrand is so overdue.”

Figure five regarded building the perfect campaign in a marketing design. Well Done helps grab the attention of the world. They believe that by doing this, they will raise awareness of the clients’ campaign. They use creative vision to portray the product in the most appealing way. The display also showed some of the creative things they tried for the company that were not chosen.

The goal for Well Done Marketing is to help their clients take their products into the 21st century. “When we put it all together, you will be able to get this aged/modern feel,” said McAdams-Gonzales.

The sixth figure in the presentation showed the expanding role of video. A projector played videos that Well Done has helped to produce for TV and online advertisement. Gonzales said that they hire actors to help make videos that show viral brilliant ideas. This is also where their writers truly excel, taking the company to the next level.

The seventh and final figure showed the company’s way of maintaining creative fitness. They showed many humorous ways to personally advertise themselves. Gonzales mentioned that they enjoy showing their sense of humor as a company for media advertisement.

Details about Well Done Marketing can be found on their website at www.welldonemarketing.com, and the show will be on display for the next few weeks.

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