Hollywood Christmas Parade to end after 75 years

Officials announced Wednesday that after 75 years, the Hollywood Christmas Parade has been canceled due to rising costs and loss in revenue.

"This is a very difficult thing for us to have to do," said Jeff Briggs, chairman of the Hollywood Chamber of Commerce's board of directors.

The chamber started the parade in 1928 to lure shoppers to Hollywood Boulevard by decorating it with live trees and Christmas ornaments. It grew in size and crowds throughout the years, attracting people who wanted to see movie stars ride on elaborate floats.

The chamber, which is supported by member dues, said it lost about $100,000 in producing last year's $1 million event.

Johnny Grant, the honorary mayor of Hollywood who ran the parade for 22 years, said he was heartbroken to see the parade end. Last year's parade was his last as executive producer.

"When that last float went down the street last year, half my life went with it," he said.