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MAKING HUGE STRIDES for the fourth time in five weeks, Beneath Your Beautiful is No.1 on the radio airplay chart for the second time for Labrinth feat. Emeli Sandé. After appearing to peak last week as it hit the top, the track massively increases its constituency again, with plays up 438 (11.20%) to 4,348, and audience expanding by more than 14.61m (21.07%) to a shade over 84m. In so doing, it trebles its audience lead over Olly Murs’ Troublemaker from fractionally over two million to more than six million, even though Murs’

track maintains its trajectory, having climbed 5-4-3-2. Both tracks could be in trouble, however, with Bruno Mars’ Locked Out Of Heaven surging 6-3 while racking up an extra 738 plays and an additional 20.37 million listeners in a week. In normal circumstances, Mars would be odds-on favourite to top the chart next week – but the track skids 2-9 on its second week at retail, and it doesn’t appear to have as broad a fanbase as earlier Mars singles. Slipping 5-7 on its third week in the OCC sales chart Top 10,

Mars attacks: Locked out of heaven, maybe, but Bruno Mars is knocking on the door at the top end of the airplay chart

Gabrielle Aplin’s maiden hit, The Power Of Love, is now hitting radio in a big way, leaping 137-33. The Frankie Goes To Hollywood cover, which first came to notice via its use on the John Lewis TV ad campaign, hadn’t been played on Radio 1 till last week but racked up 11 plays on its first frame there. These provided a top 43.45% share of the track’s overall audience of 20.63 million, while 345 plays on the Heart Network accounted for 30.51%. It’s the kind of track that sounds ready-made for Radio 2 audiences – but the station hasn’t picked up on it yet. While Aplin’s single had the

biggest increase in plays of any track – up 1,106 (214.34%) to

1,622 – without Radio 2, Deacon Blue’s The Outsiders picked up the award for biggest increase in audience, with massive support from the station. It was aired 19 times there last week – sharing the honour of being Radio 2’s most- played track with Coldplay’s Hurts Like Heaven. It provided a huge 98.90% share of the track’s overall audience of 22.13 million, setting it up for a No.29 debut on the radio airplay chart. After just one turn atop the TV

airplay chart, Wiley’s Can You Hear Me (Ayayaya) is dethroned by Rihanna, whose Diamonds videoclip was the programmers’ best friend, earning 772 airings last week.