The Money Cloud brand identity

A dynamic and contemporary brand identity including website design and guideline creation

We delivered the branding and art direction for this impressive start-up, The Money Cloud. The Money Cloud is the international money service for the modern global economy. It allows users to get the best rates for foreign exchange and money transfers worldwide. With RPM digital working on the in-depth strategy and user experience, we were tasked with translating that into a visually engaging brand. The results are clean and simple, focussing on the conversion tool and their trustworthy and transparent service.

The logo:

The mobile version of the website is designed to bring the conversion tool to the fore in a way that mimics an app:

The website focusses on the user experience with the conversion tool at the centre:

The logo is designed to be flexible, and can adapt and animate to add subtle movement and diversity: