"He wanted to be president less than anyone I've met in my life. He had no desire to . . . run," said Tagg, who worked with his mother, Ann, to persuade his father to seek the presidency. "If he could have found someone else to take his place . . . he would have been ecstatic to step aside. He is a very private person who loves his family deeply and wants to be with them, but he has deep faith in God and he loves his country, but he doesn't love the attention."

Sounds about right judging by his electoral performance.

Tagg comes off as really earnest and smart in other points of the piece. He wanted his father's campaign to use a list he wrote that recounted moments of Mitt Romney's life where he helped people in need. Examples on the list apparently included "assisting a dying teenager in writing a will or quietly helping families in financial need." Mitt's failure to get personal with the American voter is one of the things that really did him in.

According to Tagg, his father's next move is going to be convincing Republilcan leaders to make ideological changes to the party based on what he learned from the campaign. This sounds like the most frustrating job in the entire world. "Having been through it, you know so much more than when you haven't," Tagg said.