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Presentation on theme: "Search Engine Optimization – An Introduction What is SEO? Three Major Factors Popularity Link Building Content SEO and Social."— Presentation transcript:

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Search Engine Optimization – An Introduction What is SEO? Three Major Factors Popularity Link Building Content SEO and Social

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What is SEO? Search Engine Optimization is the practice of increasing the visibility of a website through natural, non-promoted or advertised means. A holistic approach to the development of a website from design, to content, to social media, and beyond is required to truly take advantage of SEO opportunities

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Three Major Factors of SEO Popularity of a site Link Building Content

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Site Popularity How many people have previously searched for (and clicked on) your site vs. another website with similar content? More unique visitors = higher priority in search results Amount of control: Low Further Resources: Google Analytics - http://www.google.com/analytics/ Alexa - http://www.alexa.com/ Wildfire - http://monitor.wildfireapp.com/

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Link Building What’s linking to you? What are you linking to? Embrace relevant and meaningful social media platforms Build a community of fans and with other’s in your industry Embrace blogging Encourage others to link to you Amount of control: Medium

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Content Add content to your site that is useful, descriptive, informative, and relevant to what people are searching for. Content should be useful (and keyword rich) Site Design should be clean and as simple as possible from a code- base perspective Your site should load quickly. (No big images or laggy script)