Tourism Australia Managing Director John O'Sullivan received the prospect positively that the show will boost Australia's tourism industry. "Our impossibly cute kangaroos, wallabies, koalas, wombats, echidnas, and quokkas already do a wonderful job of luring international travelers, but we're delighted to receive a bit of additional animal advocacy from Peppa Pig and her family," he added.

A new report from the Confederation of Danish Industry (DI) shows that Danish brands are virtually unknown outside of Denmark and that the problem will hamper the nation’s ability to attract the brightest young minds from abroad.