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PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Nominations are officially open for the fifth year of Kraft
Hockeyville™ USA. Together with the National Hockey League Players
Association (NHLPA) and National Hockey League (NHL), Kraft Heinz is on
a mission to find America’s most spirited and enthusiastic hockey
communities for their chance to compete for the opportunity to host an
NHL® Pre-Season Game, receive up to $150,000 in rink upgrades
from Kraft Heinz and $10,000 worth of hockey equipment through the NHLPA
Goals & Dreams program, in addition to the coveted title of Kraft Hockeyville™
USA 2019.

“In recent years, the Kraft Hockeyville program has helped
countless local communities ignite their spirit and passion for hockey,”
said Magen Hanrahan, vice president of media and marketing services.
“Now entering our fifth year, we’re eager to engage with even more
communities and breathe new life into the next class of local rinks.”

Program ambassador Jeremy Roenick, NHL veteran and current NHLanalyst
for NBC Sports,returns as the spokesperson for Kraft
Hockeyville™ USA. “I’m honored to be back supporting this incredible
grassroots hockey program,” said Roenick. “Kraft shines a
spotlight on local communities, and how important they are to youth
hockey. I’m looking forward to another incredible year.”

Kraft Hockeyville™ USA is proud to partner with the NHLPA, the
NHL and NBC Sports Group to support the search for hockey communities in
the U.S. with the most inspirational stories and strongest voter
participation. The 2019 program was announced live during today’s NBC
broadcast of the 2019 Bridgestone NHLWinter Classic®
outdoor game featuring the Boston Bruinsagainst the Chicago
Blackhawksat Notre Dame Stadium in South Bend, Ind.

How Kraft HockeyvilleTM
USA 2019 Works

The nomination application is the first step for communities across the
country to share unique stories about their local rink, teams, hockey
spirit and passion. Throughout the submission process, hockey
communities will be asked to bring their stories to life online through
the mobile-friendly platform at www.KraftHockeyville.com,
to earn Rally Points by adding notes, uploading photos and videos,
tweeting from the community page and interacting with the community
online. Complete contest rules and how to enter are available on the
website. Finalists will be selected based on the best stories and their
community’s total Rally Points through three periods, like a hockey game:

Period 1 (January 1–March 2, 2019) – Local communities submit a story
on why they deserve to win Kraft HockeyvilleTM USA
on www.KraftHockeyville.com.
Once posted, users should activate their community online to rally
behind the local rink by boosting their digital Rally Points.
Communities are judged based on a combination of total Rally Points
and best story.

Period 2 (March 24–30, 2019) – After the judges read through each
rink’s story and calculate the total Rally Points of each submission,
the top four finalists will be announced on March 24, 2019. The four
finalists will then have one week to rally their community and hockey
fans nationwide in preparation for the live voting event.

Period 3 (March 30–31, 2019) –The four finalist communities will
compete to receive as many votes as possible within the 28-hour voting
phase. New for 2019, Kraft Heinz is giving away a trip for two to a
Stanley Cup® Final game. Each vote cast equals one entry
into the sweepstakes, so consumers from across the country can vote
for their favorite community multiple times, up to 40 total entries1.
The winner of Kraft Hockeyville™ USA 2019 will be announced on
March 31, 2019 during an intermission of an NHL game on NBCSN and will
be awarded the grand prize of an opportunity to host an NHLPre-Season
Game and receive $150,000 in rink upgrades from Kraft Heinz. The
runner-up will receive $30,000 in rink upgrades, and each second-place
rink will receive $10,000 in rink upgrades. Each of the four finalists
will also receive $10,000 worth of new hockey equipment from the NHLPA
Goals & Dreams program.

Since launching in Canada in 2006, Kraft Hockeyville™ has
positively impacted more than 100 communities with more than $4.4
million in rink upgrades across Canada and the U.S. During the program,
Kraft Heinzwill feature its diverse portfolio of products to
unite hockey fans in their celebrations of the sport and their
communities, including Planters, Kraft Natural Cheese, Maxwell
House, Oscar Mayer and Kraft Macaroni & Cheese.

For complete contest rules and nomination applications, visit www.KraftHockeyville.com.
Kraft HockeyvilleTM USA can also be found on Facebook
(KraftHockeyvilleUSA), Twitter
(@HockeyvilleUSA) and Instagram
(@KraftHockeyvilleUSA). Fans can join the conversation using
#HockeyvilleUSA.

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company’s iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
MaxwellHouse, Ore-Ida, OscarMayer, Philadelphia,
Planters, Plasmon, Quero,Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

About the NHL

The National Hockey League (NHL), founded in 1917, consists of 31 Member
Clubs, each reflecting the League’s international makeup with players
from more than 20 countries represented on team rosters, vying for the
most cherished and historic trophy in professional sports – the Stanley
Cup®. Every year, the NHL entertains more than 250 million
fans in-arena and through its partners on national television and radio
and more than 151 million followers - league, team and player accounts
combined - across Facebook, Twitter, Instagram, Snapchat and YouTube.
The League broadcasts games in more than 160 countries and territories
through its rightsholders including NBC/NBCSN and the NHL Network in the
U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV
and Tencent in China. The NHL reaches fans worldwide with games
available online in every country including via its live and on-demand
streaming service NHL.TV™. Fans are engaged across the League’s digital
assets on mobile devices via the free NHL® App; across nine
social media platforms; on SiriusXM NHL Network Radio; and on NHL.com,
available in eight languages and featuring unprecedented access to
player and team statistics as well as every regular-season and playoff
game box score dating back to the League’s inception, powered by SAP.
The NHL is committed to giving back to the community through programs
including: Hockey is for Everyone™ which supports nonprofit youth hockey
organizations across North America; Hockey Fights Cancer™ which raises
money and awareness for hockey’s most important fight; NHL Green™ which
is committed to the pursuit of sustainable business practices;
Declaration of Principles – developed by and for hockey stakeholders –
to advance policies, programs and initiatives, while inspiring fans,
players and communities to create the best possible experience for the
entire hockey community; and a partnership with the You Can Play
Project, which is committed to supporting the LGBT community and
fighting homophobia in sports. For more information, visit NHL.com.

About The NHLPA

The National Hockey League Players’ Association (NHLPA), established in
1967, is a labor organization whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players
in varied disciplines such as labor relations, product licensing,
marketing, international hockey and community relations, all in
furtherance of its efforts to promote its members and the game of
hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for
the players to give something back to the game they love. Over the past
18 years, more than 70,000 deserving children in 34 countries have
benefited from the players’ donations of hockey equipment. NHLPA Goals &
Dreams has donated more than $24 million to grassroots hockey programs,
making it the largest program of its kind. For more information on the
NHLPA, please visit www.nhlpa.com.