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Without content, a website only has interactions and buttons. A visitor has no idea what you have to offer her to complete her goals. Content strategy is the plan on what type of content your site will have to attract visitors, the content that will guide the user experience on your site, and the workflows and responsibilities related to that content. Ideally, this strategy begins before the dev cycle of a digital platform so that the front end of the site is tightly aligned with the backend.

Content strategy includes (but is not limited to):

Help with CMS selection

Web site content (assessing, cataloging, organizing)

Content and information audits

Governance

Develop site analysis

Taxonomy

Information architecture

Writing and editing contain

Editorial guidelines

SEO

Facilitating workshops and training

Social engagement

Content marketing (thought leadership, white papers, blogs)

Project management and program scoping

Design (Photoshop/Illustrator)

HTML/CSS

Data collection and analysis

DAM (Digital Asset Management)

Presenting

Working with key business leaders and subject matter experts across a matrixed environment

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