Tag: creative teams

What comes to mind when you hear the word automation? Manufacturing assembly lines? Self-driving cars? Those hosts from Westworld? In truth, automation is an expansive term that covers the myriad ways in which we can apply technology to existing processes and tasks to make them more efficient and cost-effective. Yes, it’s self-driving cars and voice-activated …

“Hell is other people,” Jean-Paul Sartre famously wrote. It’s also a thought that may have crossed the minds of your designers and copywriters as they take time away from their creative efforts in order to babysit collaterals through the feedback and review process–shunting them from one reviewer to another, following up with laggards as the …

Ordinary creative briefs are often missing the detail and direction needed when multiple people are working together to bring a project to life. And while they can sometimes get the job done, they don’t always create that initial spark that can lead to an amazing end product. Some might even argue that the standard creative …

Whoever coined the phrase “do what you love and you’ll never work a day in your life” obviously never came up against an end-of-the-fiscal-year deadline, departmental budget cuts or the short runway of a fledgling startup. Even creatives who love the opportunity to build and share beautiful pieces of work with the world (yes, catalogs and ad …

We always have lots of fun connecting with thousands of fellow creatives at Adobe MAX. As makers of software that powers the work of creative and marketing teams, we were also thrilled to read Adobe’s State of Create report that was released in conjunction with MAX 2016. Adobe surveyed over 5000 respondents across the globe about their …