The CharityEvery MLT winner spends his one year reign fundraising. Gagne chose to raise money for Teresa Group, which offers comprehensive care to children and families dealing with HIV/AIDS.

The ProductThe Ballbra is a male undergarment innovation – “a futuristic and very high-tech underwear,” reads the package. It promises to lift and support ‘the boys’ better than a trip to the urologist—without asking you to turn you head and cough.

The Test“The first thing that my partner said was, ‘My God, that is sexy,’” says Gagne. And he believes the Ballbra is a stimulating fit. “There is this feeling between loose and tight…there’s a tingling” he says, “It’s more than underwear…It’s pleasure underwear.”