To establish a successful counterfeiting case, it is critical to identify the counterfeiter and its assets, network, affiliations, businesses and logistics, as well as the extent of its activities.

Receive practical tips from the global perspectives of a trademark owner, an in-house investigator and practitioners on such topics as:

How to develop effective leads by working with investigators, law enforcement and Customs.

Handling and making the best use of information and evidence developed in the prosecution of civil and criminal cases.

Moderator:

Massimo Sterpi, Studio Legale Jacobacci & Associati (Italy)

Speakers:

Steve Allen, Pfizer, Global Security, EMEA Office (Turkey)

Lisa Brunton-Reed, British American Tobacco (Turkey)

Michael Andrew Enache, Ratza & ratza (Romania)

Gustavo Giay, Marval, O'Farrell & Mairal (Argentina)

11:35 am–11:50 am

Networking Break

11:50 am–1:10 pm

Session II

Laying a Solid Foundation for Enforcement

In the battle against counterfeiting, a consolidated team effort by a company’s in-house and outside counsel, enforcement agencies and other industries, is imperative. These groups need to collaborate, share information and communicate, even before taking an enforcement action.

Managing a successful global anticounterfeiting and brand protection program demands considerable resources and effort. However, brand protection professionals constantly face the dual challenges of trying to justify their brand protection budgets to internal stakeholders while trying to manage their limited resources and budget in the external fight against brand infringement and counterfeiters.

An expert panel will discuss strategies to get management buy-in for an anticounterfeiting and brand protection program, and how to maximize the effectiveness of an anticounterfeiting and brand protection budget.

Find out about:

Quantifying the impact of counterfeiting or grey market activities (e.g., product diversion) on a brand.

Creating and managing an anticounterfeiting and brand protection budget.

Weighing factors such as team structure, staffing and resource allocation in managing worldwide brand protection and enforcement programs.

Tuesday, December 4

9:00 am–9:05 am

Overview of Day Two

9:05 am–10:30 am

Session V

The Key to Successful Trademark Enforcement in China and Africa

What’s the best way to handle anticounterfeiting actions in China and Africa, where understanding local nuances, language, and the countries’ political, social and economic development priorities are crucial to successful enforcement against trademark counterfeiting?

How can local legislative and enforcement bodies in China and Africa be encouraged to take swift action against infringers?

How can law firms and investigators in these countries work together in the fight?

Get answers to these and other important questions in this highly informative session.

Moderator:

Michael Andrew Enache, Ratza & ratza (Romania)

Speakers:

Vanessa Ferguson, D.M. Kisch Inc. (South Africa)

Lara Kayode, O. Kayode & Company (Nigeria)

William M. Mansfield, ABRO Industries, Inc. (United States)

Ronald van Tuijl, JT International S.A. (Switzerland)

Jason Yao, Acushnet Company (China)

10:30 am–10:45 am

Networking Break

10:45 am–12:15 pm

Session VI

Anticounterfeiting Policy Issues and Developments

Be brought up to date on major international policy developments and initiatives to address global counterfeiting, including:

The Anti-Counterfeiting Trade Agreement (ACTA).

Activities of the new European Observatory on Infringements of Intellectual Property Rights administered by OHIM.

Public awareness campaigns to educate consumers on counterfeiting.

The activities of the INTA Anticounterfeiting Committee to address the anticounterfeiting policy issues around the world.

In Part II, you will learn about remedies that can choke the movement of counterfeits in transit or transshipped through various countries in the Middle East. The need for cooperation among customs agencies throughout the world will also be covered.

Counterfeits, counterfeits everywhere, and not a counterfeiter in sight!

From the perspectives of a trademark owner, an Internet Service Provider (ISP) and a practitioner, you will receive invaluable insight on the problem of counterfeits being sold via the Internet. Topics include:

The inherent conflicts between rights holders, the counterfeiters and those whose business models for making a profit by facilitating Internet activity sometimes have the unintended consequence of also promoting trade in counterfeits.

Various angles available to rights holders – including recent legal developments in the fields of ISP liability and "AdWords."

A rights holder’s perspective on the problems, including current successes and frustrations, and the latest innovations to try to keep pace with (or even get one step ahead of) the counterfeiters.

The perspective of those who occupy some of the ground between the counterfeiters and their customers.

For other countries, a Certificate of Attendance will be provided upon request. For more information, please email cle@inta.org. Be sure to stop by the Registration and Information Desk at the conference to sign the CLE book.

Project Team

Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them an unmatched reputation in the field of trademark law and practice. INTA owes this achievement to the many volunteers who so willingly contribute their time and energy to this effort.

INTA would like to thank the Project Team for its excellent work in planning and presenting this conference.