Switzerland

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Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.

The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.

Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

results

The negative performance in home and garden in 2014 reflected the overall consumer mood and was in line with the review period CAGRs, although with a stronger value decline compared with 2013. Despite growing real incomes and low interest rates, the ...

Toys and games in Switzerland registered healthy growth in 2014. The performance of traditional toys and games was supported by the strong performance of arts and crafts, construction toys, outdoor and sports toys as well as action figures and ...

After the declining per capita consumption witnessed over the review period, bottled water recorded sales growth in 2013 and 2014, although total per capita consumption continued to decline marginally. Total volume sales increased by 1%, with ...

The year 2014 was characterised by new product launches, advertising activities and acquisitions. Within new product launches the category was driven by fruit flavours in non-cola carbonates on the one hand and low calorie cola carbonates on the ...

After some difficult years over the review period, concentrates continued its positive off-trade volume performance in 2014. Liquid concentrates was popular in Switzerland in combination with water and also increasingly as additives to alcoholic and ...

Energy drinks as a fashion and lifestyle trend was driven by seasonal and limited edition launches, experimenting with various flavours and packaging innovations, to attract customers’ attention. Private label and less expensive me-too products, ...

Two factors were noticeable in consumer behaviour in 2014. On the one hand consumers increasingly paid attention to the high sugar content and related health concerns of juice, on the other hand natural fruit and vegetable juices in small quantities,...

With RTD coffee being the fastest growing category among soft drinks, the year 2014 was characterised by dynamic activities and innovations. Naturalness, convenience, new varieties, personalised packaging and integrated Amaretti biscuits attracted ...

With annual consumption of 30.8 litres per capita in 2014, RTD tea was to some extent the unofficial national drink in Switzerland, which was characterised by wide availability, a high level of advertising campaigns and new product launches. ...