Digital or mobile gift-card use is on the rise, according to data shared by technology firm InComm and presented during CSP’s Prepaid, Financial Services and Mobile Wallet Forum in Las Vegas.
Seventy-eight percent of consumers surveyed by InComm report they have received a digital gift card, and nearly 70% agree they are more interested in purchasing digital gift card now than two or three years.
Here’s a look at how digital gift cards are being used, both by consumers and in business-to-business environments.

The word insight is one of the most misused and misunderstood terms in marketing, but it’s also one of the most important. Insights are the key to success for brands and retailers in the long term. The more deeply you understand the emotional drivers of your shoppers’ behaviors, the more successful you will become. But first, you must understand the difference between a “generalization” and an “insight.”