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... I ... that was digits I'm Simon console ... conceptual computing is gonna be in no way to open next year ... question for you is what is it well if you don't know when to help you to Jamaluddin the Maddon that he is the manager of worldwide music experience at Intel Corporation and he said ... with some gadgets which is always to thank you think ... some some an essential computing ... relates to rope loss aches explain how ... will that be for social computing is really bringing the senses that we as humans have to computer suite of five cents is right I aam SAI sound were pretty familiar with the sight and sound on the computers we see what's on the screen we tight on the keyboard ... um we hear ... videos playback things like that ... but such is relatively new and so what we've done this we've developed a way to measure ... how people like touch on these new Touch devices ... and to count how does this thing these two prongs so which is a sort of of of of of robotic thing how does not cover that was ... so this attaches to a robot we've got one of our ... robots from our high tech manufacturing fabs in Tourre lab for testing user experience ... and this in relates the hands of two fingers you can pinch and zoom ... you can swipe across to things like that can ... basically do things that normal humans would do with the PC ... for example like this to unwind if I wanted to find a ... paddle I get to the Wall Street Journal on my go to a mapping program ... and then some looking around on the map I would ... swipe across maybe I would want to zoom in ... or maybe as a metal bits of those types of interactions ... we can use robots ... to automate cells ... now I'm the one when one we use it or some animal what is the practical approach about because I'm I'm send him my I have my fingers Mike and about myself ... one thing and does is allows us to very economically do some readers research on devices so ... in the past four we might have to do if we wanted to find out if people like a new device ... we would go to multiple cities ... bring in hundreds of people have them do certain things with the devices ... then they would tell us ... that they like them that love them today not like them ... and that gets a little expensive so what is also better at math right because when when you a test on a new device a lot of people are apt to say we love it when time permitted UPS absolutely right not a lot of variety human server variety people like I've noticed I've noticed that quite a lot ... so this will help you Priceline eliminate the people from testing the devices before we get to the people what ... exactly would like to say it's a jury test without the jury ... I'm so and one when you when you when you are using this is this something that he's only Guinea used by manufacturers ... that this this device to help some of the fine of up to top sign ... yet this is ideally suited ... to help test the device before it goes in the high volume manufacturing before goes up for sale ... to identify areas for we can make it ... such that people ... don't just like it but they love ... me but that isn't is a judge on fun stuff the if you think this is gonna be great and you put it through the works with this thing and it says ... that when a site that does that does that happen all the time holds on to produce a few attacks on the money ... yes and it did it helps avoid ... mistakes going in the marketplace ... the find of the year is freakin fine tune the product before it goes up for sale in the way people get a device they really wanted to Amazon is not something that we've we've seen all all all sin and the tech business and that the tech business is his truthful nominees aptly wrote full marketplace the seed ... companies that weren't thinking the hell wants in on a down to ... the last blank somehow become easy on the five years ago ... ruling the roost ... who knows what will be doing in two years but it's a nice that is the summing that with with this sort of ... technology lists of attitude ... for those companies could eliminate you know being bounced off the top of the helpful I think you could pick up on a very important trend there ... is that ... people's perceptions do change ... and so what's acceptable today ... in a year from now or two years from now as people get use to faster devices more responsive devices in their expectations go higher and higher and so what was good two years ago may not be good tomorrow ... MMM out in the attic what's been interesting stuff but Dom off and so we appreciate time so I'm Simon Qassam on and this is doubly SJ lie ...