About

A few thoughts from Ellis:

We live in an age of instant information, yet that hasn't done much to unify us as a society.

Instead, we've become like purposeful birds, each building our own nest of beliefs. We flit around the internet, alighting only briefly to collect a glinting factoid or a shiny idea that catches our eye.

Yet, new media also has the potential to build consensus - and effective teams - by finding and focusing on core values that the majority of us hold dear - regardless of class, race, or politics. It can be used to:

Create sources of communication that drive local economies and foster community pride and awareness