August 08, 2012

Apple's iPhone losing the Battle in Europe to Samsung

According to a new study from Taipei China, Apple only accounts for 14.4% market share in theUK, Germany, France, Italy and Spain while Samsung's market share has grown to 45% in these same markets. This pushes Android's market share to a leading 65%. The study states that this is due to the fact that Apple haven't been working closely with Europe-based telecommunication firms. Apple's CEO Tim Cook acknowledged that sales in Europe were flat during their last conference call. Apple and Samsung are currently in a court battle that some have dubbed the patent trial of the century. The stakes are very high for both companies. While Apple's iPhone is currently losing the battle in Europe to Samsung, the tide could very easily turn if Apple's next generation iPhone hits a homerun with exciting new features. The new iPhone is due out next month.