Social Media Posts Ideas for when You Don’t Have Inspiration

An effective social media strategy involves ongoing effort. It demands consistency. If you want to keep your followers interested in your brand or gain new leads for your business, you need a consistent posting schedule.

Problem is, consistently coming with fresh and engaging content to post across your social media accounts, no walk in the park.

In fact, it often proves to be incredibly challenging.

You know what helps? Having a plan. We all run out of inspiration sooner or later. After all, how many #tbts, #funfact, #quoteoftheday posts can one come up with?

And when inspiration runs dry and the pressure kicks in, you’ll be happy you read this article.

Here are some social media posts ideas for when you’re feeling uninspired.

Share a Secret

Most people only feel comfortable sharing their secrets with close friends or loved ones. There’s something almost intimate about it.

Let your followers in on some inside information they can’t find by simply doing a Google search, such as:

A ritual you do before every meeting

A secret concern or hurdle you’ve experienced in your business

An internal process which wasn’t previously made public

Your secret to being more productive.

Doing so will help your audience get to know you better. In turn, you will have a greater chance of gaining their loyalty, because they will feel more personally involved with your brand.

You can event create a fun hashtag like #SecretSaturday or #SundaySecrets.

Social Media Posts that Spark a Conversation

People love sharing their thoughts and opinions on social media. You can use this to your advantage and build up engagement.

Look up controversial subjects which are relevant to your brand or business and ask your followers to weigh in.

Sum up the topic or event you want to bring into the spotlight and simply ask your audience to basically choose sides. Stay away from sensitive themes; you don’t want the debate to heat up excessively and stir up a revolution.

Keep it light and fun.

Let Someone Takeover Your Account

An influencer, a partner or a fellow blogger can help you keep things interesting online and offer some much-needed variety.

The way it works is you invite someone to take over your account for a limited amount of time. This can help you:

expand your reach

build your brand

drive up engagement.

However, there are some aspects you should take into consideration to successfully implement this idea.

Who is going to be the host? Choose carefully. The person who takes over needs to be relevant to your audience. If you can get an influencer or an industry celebrity, go for it!

Promotion. Make sure your audience knows beforehand there’s going to be a special event happening on your social media account. Also, the host should also promote the takeover on his/her accounts.

Format. Different social networks work better for achieving different goals. For instance, if you want to show off some brand personality, a Snapchat takeover could help you with that. A takeover on Twitter, on the other hand, is best suited if your goal is to gain new followers.

I hope you’ll use these ideas to add more posts to your social media calendar and maybe even spruce up your strategy.