Culture Transformation

Inside Out Branding

Creating a values driven organization and building a compelling EVP through Inside Out Branding based on employeeship, this is an initiative that focuses on mobilizing everyone’s energy towards the success of the organization.Establishing an ON BRANDs EVP is an integrated organizational development approach designed to bring brands to life internally, deliver a differentiated brand employee and customer proposition and finally build employee and customer loyalty and brand equity.

The brand and brand values provide the perfect medium for the differentiation; since the brand defines the distinctiveness of the organization it is inimitable by competition.

Aligning the EVP to the brand promise and values would ensure that the brand comes to life through every internal interaction and finally every customer interaction.

A transformation initiative which crafts a compelling and differentiated customer proposition by aligning the culture and service of the organization with the brand. Based on appreciative enquiry approach, this solution has helped many organizations bring their brands to life and therefore leverage the brand for creating sustainable and distinctive experiences in the minds of customers.

The diagnostics is supported by a Brand Connect Survey which enables the identification of areas of strength and opportunity vis-a -vis the brand connection within the organization.

About

InspireOne is India’s leading consulting firm offering organizational and leadership development solutions. With nearly two decades of experience in the consulting domain, we help organizations convert their people and organizational capabilities into corporate value. Our solutions are developed on the global and researched know-how of our three partners- TMI World, TACK International and IBM Smarter Workforce.

Our footprints of delivery capabilities are both national and international backed up by a team of 1000 consultants across 50 locations and over 80 countries. We deliver solutions globally and in different languages.