LONDON--(BUSINESS WIRE)--Amazon and Netflix are not only acquiring documentaries and films, but
are also heavily involved in producing their own content using UHD
technologies, according to a white
paper released by IHS
Markit (Nasdaq: INFO), a world leader in critical information,
analytics and solutions, ahead of Cable Congress 2017.

Subscription Video on Demand (SVoD) services have among the lowest
revenue per hour of content viewed and of paid content services, making
premium content a greater investment. While films comprise the largest
number of UHD titles, TV series offer a better return on hours of
content viewed per dollar invested, the IHS Markit white paper said.

In the UK, Netflix offers 63 UHD titles. Amazon Prime and Amazon Instant
have 28 and Sky has 26. “Online video producers generally offer a
broader range of UHD genres than traditional pay TV platforms,” said
Jonathan Broughton, senior home entertainment analyst, IHS Markit. “To
compete, the budgets have grown dramatically to fulfill their
‘blockbuster’ needs. We are now seeing TV drama budgets around the same
levels as major theatrical releases. This means that more expensive
production methods involved in UHD make up a smaller proportion of the
total budget.”

IHS Markit analysts will be on hand throughout Cable Congress 2017 to
provide journalists with commentary on the new products and
announcements. To request a complimentary analyst briefing, please contact
IHS Markit.

IHS Markit (Nasdaq: INFO) is a world leader in critical information,
analytics and solutions for the major industries and markets that drive
economies worldwide. The company delivers next-generation information,
analytics and solutions to customers in business, finance and
government, improving their operational efficiency and providing deep
insights that lead to well-informed, confident decisions. IHS Markit has
more than 50,000 key business and government customers, including 85
percent of the Fortune Global 500 and the world’s leading financial
institutions. Headquartered in London, IHS Markit is committed to
sustainable, profitable growth.