If you follow me on Twitter, you've undoubtedly seen an overwhelming amount about our announcements from today. (Apologies. I'm still trying to find the barrier between work and personal, which is rather difficult in our community. And, equally, when you consider your work very much apart of the fabric of your personality.)

Regardless, I would like to document the announcement of the latest concept from the Need team here for posterity. (Which, increasingly, feels like what this once-well-read blog might become. I enjoy being able to look back at my personal thoughts regarding significant dates in my life. And, although it's in public and feels gratuitous, I tend to think it also keeps me honest and accountable.)

This morning, we announced the upcoming launch of an all-new concept, Foremost.

In brief, Foremost is a small batch, American-made clothing brand for men and women. Each month — on a similar schedule to Need — we'll release collections of three-to-five products per gender. (All will be priced, on average, at $50 and under.)

These collections will be modeled in a similar vein to our characteristic photographic style. They'll also be used as wardrobe in an all-new interview series we're launching as a pillar of the Foremost experience.

Alongside each men and women's collection, we'll feature prominent men and women from all manner of industries. From Hollywood celebrities to independent designers to journalists, I hope to use Foremost as an excuse to share good stories and inspiration for a younger generation.

Foremost will launch on Wednesday, February 11. You can sign-up now to gain early-access. Which, hyperbole aside, might be quite useful as the "small batch" portion of the marketing-speak is not an exaggeration.

Need will, of course, continue apace. We've got more customers (and demand) than ever before. So, this is a well-timed means for us to satiate the men and women of our audience desiring inexpensive, yet well-made items.

As always, I appreciate the support of the community. Although we joke endlessly on Bonanza!, I do take a huge amount of pride in my work. And, with the launch of Foremost, I'm truly beginning to feel we're hitting our stride, whilst also fulfilling more of what I originally set out to accomplish.

Keep an eye out on February 11 for Foremost's opening. And, on February 4, keep an eye on Need for our first men's and women's collection.

On Monday evening, roughly one or two months after having the idea, Bryan and I opened Unbranded.

After announcing the experiment several weeks ago, we had over 150 applications for the 8-10 available spots and we were able to get some amazing sponsors — including MailChimp and SoftLayer — to help us make it a reality And, on Monday, we opened the doors to show off the likes of leather-makers, restauranteurs, designers, and photographers for the first week.

And, over the coming four-to-five weeks, we'll have many, many more.

If you're in Dallas — even if you're just passing through — feel free to stop by the space. And, if it's not open, tweet at me and I'll drive over and rectify the issue.

On Tuesday afternoon, I appeared on Myke Hurley's show, Inquisitive. We had a great chat about the genesis of Need, the process of raising funding, and other such topics.

If you're ever considering going down that path, there might be some wisdom to be gleaned.

Moments afterward, Myke and I launched a new show, Bonanza! As I wrote for the show's description, "Bonanza! is an important show about nothing in particular."

Some of the fan-created accounts and websites that launched in the hours after the show's release are amazing. Bonanzaroos for life.

Yesterday, Wednesday, was my 27th birthday. It was also Need's first birthday.

Last night, with 300 people milling around the Need office for our first anniversary party, I (somewhat antisocially) sat in my office and hit the publish button on an all-exclusive edition — Need, Vol. 12 — and an all-new re-design of Need.

We've been internally referring to it as Need 2.0. And we've been working on it — and this collection — for quite some time.

I wrote a full breakdown on Need's publication, Imprint, explaining the process this morning. Alongside that post, we also released our first brand video to offer a brief explanation about Need, our process, and our goals.

I'm writing all of this simply because I'd like to remember it, to be honest.

This is the busiest and most stretched I've ever been. At the same time, it's may well be the happiest I've ever been.

And, perhaps most poignantly, this week is also the third anniversary of me starting OneThirtySeven. (Apparently I have a tendency to launch big projects on-or-around my birthday.) Although I don't have a chance to write here with any semblance of frequency these days, I still look on it fondly as the means through which I got started in the creative, independent world.

Today, after very little preparation, Bryan DeLuca and I are announcing an experimental pop-up and event-space concept, Unbranded.

After the success of Need's pop-up at New York Fashion Week in early September, I became infatuated with the idea of hosting one for Need during the holiday months. I began exploring real estate options, whilst also considering what we could sell, the experience we could offer, and so forth.

I quickly realized that offering fantastic coffee and pop-up co-working from the space (i.e., some items from my nice-to-have list) would be rather difficult to afford as one company for two months. Those expenses would quickly outweigh the potential gain from sales.

So, I began thinking about who else I could involve. Bryan DeLuca and his fantastic company, Foot Cardigan, immediately came to mind. We'd been looking to work together for quite some time, but the opportunity had yet to present itself.

When we sat down, though, the idea quickly evolved from a sales-centric model into a means to evangelize and promote all the fantastic creative work that's currently happening in Dallas.

We've witnessed co-working, startups, and creativity begin to truly kick-off, but the support infrastructure for people to actually work with consumers has been missing.

You can work from a number of beautiful co-working spaces with remarkable people on the back-end of your business, but where can you experiment with the front-end? Where can you sell your physical goods to actual customers — particularly at a constrained scale — during the holidays? How can you host a professional event to drum up exposure?

We couldn't find an answer. So, we hatched the idea for Unbranded.

Launching on November 1 (or thereabouts), Unbranded is going to be a community-inspired pop-up retail and event-space that we'll be providing freely to people with great concepts from all manner of fields. Any money they earn is their own, the space will be free for the entirety of their stay, and we'll promote them in the press and other events.

We'll have coffee, magazines, artwork, music, co-working, and more within the space, whilst also hosting fantastic events for some of Dallas' best and brightest talent.

Given our workloads, Myke and I made the decision a few months back to start moving towards a conclusion. And, with deft artistry and exhaustive show notes, we navigated our way to an end at episode 95.

(Less than 25% of that's true, but let's remember this moment fondly with a touch of romanticism. Like the creators of most mainstream television endings.)

Historians often reflect upon Bionic's turning point — episode 51 — wherein Myke accidentally loosened his grip on the narrative and we ended up on an odd trajectory discussing nothing in particular for 44 episodes. So, for those looking to see what all of this was about or wondering why "Car, Plane, or Boat?" is a serious question, I'd recommend starting there.

I mention those episodes because, simply put, Bionic's later moments — fondly known as the Bonanza episodes — were a constant source of happiness for Myke and I.

Personally, whilst going through periods of intense self-doubt and worry regarding Need and the future, Bionic represented a moment — albeit brief — of respite, ridiculousness, and disconnection from reality. I know it was emblematic of something similar for Myke, too.

For that feeling, I cannot thank our supporters enough.

Neither of us could've ever predicted the response to our show — from apps (plural) to GIF competitions to screenplays to websites — and we're both honored to have had enjoyed this journey with each of you. People like John Voorhees, Andrew Clark, Matt Policastro, Forgotten Towel/Frank Towers, Joe Steel, Robb Lewis, David Young, and Stephen Hackett have made this a remarkable experience and we cannot thank each of you enough.

Special thanks, too, to Merlin Mann and Marco Arment for ushering Bionic from an unknown show to something with dozens of listeners.

You can find the vast majority of the creative work surrounding Bionic at vlcnr.com. (We'll keep this online indefinitely.) And, for a brief moment, there might be one or two stickers available. (Sadly, most sold out before the final episode was even released.)

For those looking to fill the void, Myke produces some of the best podcasts around and I urge you to listen to them. (You already do, but listen to them more. Or twice. Something.)

And, for businesses out there, sponsoring podcasts works. Support the industry and support the fantastic work people are producing everyday.

Thank you for all the support, time, and care. We truly appreciate it.

As a preface, I must emphasize that I absolutely do not intend for OneThirtySeven to become a loudspeaker for inane marketing materials. This weblog truly remains an outlet — however infrequent — for my personal thoughts, analyses, and so forth.

Put simply, though, Need is truly where the vast majority of my creativity is focused today.

Where I once wrote thousands of words about the nuance of Apple's financial reporting, today I now find myself crafting Volumes — and the content therein — for my nascent company. (Something that sounds exceptionally odd when written. Apologies.)

Insofar as Need exists as a creative outlet, I feel a sense of pride in sharing Need, Volume 4. Not for the sake of sales or traffic, but more for what we cobbled together over the past thirty days. (Time which, if you're wondering, passes much quicker than you'd expect.)

For this month, I was thrilled to bring together four of Dallas' most promising, young startups in the retail space. We got to spotlight the amazing folks at Foot Cardigan, the gentlemen at Mizzen+Main, the future of Carter & Reese, and the collaborative brand we're building with Rye 51.

Although that sounds like a sales pitch, I genuinely do not mean to convey it as such. Rather, I'm just excited. Nothing more or less.

Each month, we're experimenting with new ideas, different products, co-branded lines, and so forth. And, honestly, we (read: I) have absolutely no idea what we're doing. Which is, truly, fun.

Of course there are harrowing moments of intense anxiety and concern, but those are counterbalanced by moments of genuine fun. Those are the stories rarely told by the near-endless stream of startup-related publications and productivity sites.

There are so many stereotypes surrounding startups dictating that founders must exhaust credit cards and sleep as infrequently as possible to attain success. Truly, though, these are ridiculous standards that ought to be avoided not lauded.

The goal of building a startup shouldn't be building a startup. It should be building something rewarding, fun, and useful. And it shouldn't be an excruciating, sleepless journey into an ever-increasing likelihood of failure. It should be an optimistic — idealistic, even — walk toward better understanding yourself, the people around you, and the industries you care about.

I certainly hope — sooner rather than later — I'll find the time to delve into some of stories from the past year. I'm sure there's value to be derived from our mistakes. Poetically enough, it's precisely one year since we put together Need's investments and structure today. And there's a huge amount that's occurred in that time.

In the meantime, though, I'm proud of what we launched this week. It was a pleasure to assemble. And I certainly hope you enjoy it.

There have been plenty of ups and downs, but, above all else, I continue to be stunned by the level of support, care, and compassion generated by the community in which this weblog resides. You've all been genuinely fantastic. Thank you.

(Oh, also, if you want to keep up with some of the behind the scenes photography, stock information, upcoming collections, and so forth, you can follow Need's publication, Imprint, on Tumblr. I'll try to avoid too much Need-centric writing here.)