Forrester Says Advertising Is Changing Forever. What Are Associations Doing to Keep Up?

I was in a meeting this morning about how the reason non-dues revenue is down is because members are posting jobs on Linkedin and Facebook. The answer, naturally, is forbidding “free” advertising on Facebook and Linkedin. If they can’t post it for free then they will pay us to post it. Right?

Don’t we all wish.

The reality is that the world as associations have always known it has changed and is not going to change back. Job boards and print ads in publications used to be a slam-dunk; now they’re not. End of story. Instead of spending time spinning wheels talking about what we can forbid people from doing for free, we need to be spending time thinking of the next generation of things companies will pay for.