Sanjeev Kapoor to be face of 'Food Street' at global fair

The global food event, which is being held in India for the first time, will provide a platform to investors to taste the food and then take a call on investing in IndiaPTI | September 21, 2017, 14:15 IST

Aiming to attract more investment in the food processing sector, the government today said it will introduce a curated food experience zone 'Food Street' with ace chef Sanjeev Kapoor as its brand ambassador at the global food fair in November here.

The experiential platform will bring together culinary practices, flavours, fragrances from cuisines across the world.

Talking to reporters, Food Processing Minister Harsimrat Kaur Badal said the global food event, which is being held in India for the first time, will provide a platform to investors to taste the food and then take a call on investing in India under the 'Make in India' programme.

"We will also showcase different cuisines of India and other countries during the three-day event. Chef Sanjeev Kapoor has given consent to be part of it. He will help showcase not only traditional Indian food, but also fusion to suit western palates," the minister said.

The three-day 'World Food India' event will begin in the national capital on November 3, which will provide a platform to various stakeholders in the entire food value chain to showcase their strengths.

"Food lovers can look forward to the delectable best of assorted international cuisines, live cook-ins by celebrity chefs and indigenous ready-to-eat treasures," the Food Processing Ministry said.

Kapoor said that state-specific food -- be it in marine or dairy or spices -- will be showcased by preparing them both in traditional and fusion form.

For instance, millets like ragi and jowar are known as health food. "We produce them and we will show to the world the best cuisine made from these and how companies can retail them," he added.

The food processing sector received USD 5.76 billion in FDI equity inflows from 2010-11 to 2015-16. In 2016-17, (April-December), the sector in the country received USD 663.23 million worth of FDI.

The government had last year allowed 100 per cent FDI for marketing, including through e-commerce, of food products manufactured and produced in India. LUX NKD MKJ