Today, we briefly examine why social media is important for local roofing companies and 4 social media platforms that roof contractors should be active on.

Why is Social Media so Important?

With the Internet, people now have tons of new ways to communicate. Social media platforms have emerged as leading ways for people to interact with each other without the barriers of time or distance. There have never been greater opportunities for engaging prospects and converting them into customers.

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For roofing contractors, this can be great for acquiring new customers. However, social media may seem like a waste of time. Timing and a contractor’s comfort level with social media could also be other factors. Roofing contractors may feel more comfortable sticking to marketing strategies with which they are familiar. Or they may feel chasing down leads or building up sales is more demanding of their attention. The statistics behind social media usage tell a different story, though. Just consider the following:

Approximately 1 out of every 4 minutes spent online is spent on social media.

Almost one-half of all Facebook users, which nowadays totals over 1 billion users, log into their Facebook accounts on a daily basis.

56% of Americans have a social media profile.

22% of Americans use social media daily.

64% of Americans say social media affects their purchasing decisions.

47% of Americans say that Facebook is the most influential social media platform on their purchasing decisions.

Any business that is not engaging these active users is simply missing out on generating free leads. This does not mean that social media should take up lots of time; just that some time and attention can pay off in the long run.

4 Social Media Platforms for Roofing Contractors

Now, let us take a look at which social media platforms are great opportunities for roof contractors.

1. Google+

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Many say that Facebook and Twitter are the most important social media platforms on which to be active. But Google+ can be more immediately beneficial for roof contractors. How? One of the biggest ways roof contractors draw in leads online is through online searches. When prospects look for roofing contractors, they most often turn to search engines like Google for finding roofing services in their area. Google+ shares data such as “+1’s” (the same as a “Facebook like”), content shares, and other interactions with the Google search engine. In turn, this directly impacts where a website pops up in search results. Becoming active on Google+ and driving up your followers’ likes and shares of your content, therefore, will have a strong effect on how well your website ranks. Post content that is educational, build online influence and engagement, and watch your website’s rankings climb.

2. Facebook

Facebook is perhaps the second most important social media platform because of its number of users. Many contractors who are new to Facebook also find it easier to use than other social media platforms. It is not a bad idea to begin posting content on a weekly basis—start off slow and post content such as pictures or blog posts that explain a part of the roofing industry in clear, plain terms. Gear your content toward your audience—consider how you would see the content if you were in their shoes. Build up your online community on Facebook, and your content will appear with greater frequency in Facebook users’ social feeds. Then you can more fully benefit from your efforts and be more successful in generating leads. Be sure to ask satisfied customers for positive reviews on your Facebook page, too.

3. LinkedIn

LinkedIn represents a prime opportunity for commercial roof contractors. Because it is a professional social network, interactions on this social media platform will mostly be business-oriented or professionally-oriented. LinkedIn also offers in-depth options for searching for users based on heavily broken down demographics. Among other things, you can search for users based on certain keywords within their profile, users’ job titles, number of employees at a company or place of employment, people located within certain distances of a specific zip code or location, and so much more. Other ways that you can leverage LinkedIn include building a referral network or connecting with other experts in your area. Established, lasting relationships can lead to great future business opportunities, and LinkedIn is prime territory for breaking the ice with key decision-makers and influencers.

4. Twitter

Like Facebook, Twitter is the one of the most mainstream social media platforms today. You only have 140 characters for composing messages, or “tweets”, but the opportunities for building relationships with major brands or valuable contacts on this platform can be numerous. Because it is much more “in-the-moment” with its content-sharing than other platforms, Twitter can be a great place for your to share engaging content and have that content be quickly shared by others with their online audiences. Should you be looking to establish key business relationships, Twitter can represent a good opportunity for building a foundation as well. Locate key decision-makers at an organization that could benefit from your roofing services and then build credibility through interactions with them.

Interested in learning more about effective social media strategies or great marketing strategies in general? Give us a call today at 800-670-5583, and one of the contractors will be happy to discuss ways our group can give you the marketing support you deserve.

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Jonathan is an original co-founder of the group. He brings a wealth of experience in commercial roofing that spans from marketing, sales, product support and much more. In addition to connecting building owners to reputable service providers throughout the nation, he has helped more than 200 contractors expand in the commercial roofing industry.

One Response to “
4 Critical Social Media Platforms for Roofing Companies ”

Great article. Readers might also be interested in a new and growing social networking and marketing platform designed exclusively for the construction industry and the contractors, companies, and individuals who do businesses with them: http://www.ubuildnet.com. UBuildNet has two free membership/registration options, one for businesses, and one for individual consumers. This facilitates both business-to-business and business-to-consumer relationships, marketing, and contracting. The other social media platforms are good for business, but contractors exist there among countless other types of businesses, sort of like a needle in haystack. None of them provide contractors with the unique opportunity to feature themselves in a targeted community built expressly to meet their needs the way http://www.ubuildnet.com does.

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