Can BlackBerry 10 save the day?

However, the prognosis for the smartphone pioneer isn't all that positive as more customers jump ship and share prices continue to fall dramatically.

"The challenge for Mr. Heins [CEO Thorsten Heins] is to take that iconic brand and products that are reasonably competitive and ensure that they do get appropriate attention from the average consumer," Taylor added.

"That's the challenge: to reverse the negative sentiment that has developed."