Finding Value in APR

Accreditation unifies and advances the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment. Three testimonials from Accredited professionals on the value of Accreditation in Public Relations (APR) are shared.

The Accreditation in Public Relations (APR) credential holds tremendous value for the profession. Accreditation unifies and advances the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment. Accredited professionals agree to be bound by ethical guidelines and maintain Accreditation through continued professional development and education. Accreditation confirms an individual’s knowledge, skills and abilities levels in public relations theory and practice. Individuals find value in other ways. Here are the perspectives of three leading APRs.

“Being from a generation with no formal studies in public relations, but in other disciplines, the process of preparing for the Examination for Accreditation in Public Relations was enriching and inspiring. It helped me, after many years of practicing public relations, to fully understand the reasons behind my recommendations and strategies. I definitely believe that every practitioner should go through this experience … it’s fun!”

“Like others, I was a bit cynical about the value of becoming an APR. That sentiment quickly changed when I realized that after many years of working in the field, the preparation for the Examination for Accreditation in Public Relations provided me with an invaluable refresher to my profession. Going through the Accreditation process is worth the time. It will make you a better professional and give you even greater credibility among your colleagues and peers. Now I only ask myself why I waited so long!”

“Earning the APR required a commitment of time and effort that has since paid for itself many times over. I made that commitment in 2000. Today, our policy at Creatonomy is to support and encourage all our public relations associates to earn their APRs. At the heart of it, it distinguishes Creatonomy as a smarter, more strategically focused communications firm. And it’s not just because the APR is recognized by our clients as a badge of accomplishment. It’s because the high standards of the Accreditation distinguish the average from the exceptional.”