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About the book!

Too often, great cultures feel like magic. What if you knew the science behind the magic? A science so predictive and powerful that you could use it to unlock people's innate desire to innovate, experiment and adapt

In Primed to Perform, Lindsay McGregor and Neel Doshi show you how to do just that.

It explores the co-authors' original research and introduces a simple, highly predictive measurement tool - the Total Motivation (Tomo) Factor - to measure the strength of your culture and track improvements over time.

Most importantly, Primed to Perform teaches you how to build great cultures using a systematic and sustainable approach.