####About Versace
The Versace fashion house defines its essence as “irreverent luxury expressed by impactful shapes and colors.” But as a Vogue writer once shrewdly observed, the fashion house doesn’t create avant-garde or elegant clothing. Instead "… it makes clothes for red-carpet photo calls in Cannes and parties aboard a rap mogul’s mega-yacht at anchor in Monaco.” So, to gain worldwide recognition, founder Gianni Versace invited celebrities and supermodels to traditionally boring runway shows, and thus irrevocably linked the Versace name and aesthetic with an aspirational lifestyle.
By combining the power of celebrities and supermodels with a supersexy, bold aesthetic, company founder Gianni Versace helped irrevocably link emotion and lifestyle with appearance.

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