Thursday, March 29, 2012

Hey Kevin: "What's up with early seasonal releases?"

After an unexpected three-week hiatus, Hey Kevin returns with another dose of that "information" you just can't do without. Let's get right to this week's question.

Hey Kevin,

I was in Siciliano's the other day and even though it's March the spring and even summer beers are out in full force. What gives?

Lem in Cedar Springs

Hey Lem,

You often hear it said that professional brewers and brewery owners march to the beat of their own drum. The out-of-season-seasonal-beer-release is scientific proof that this and similar statements are absolutely true.

We should not attribute the phenomenon solely to the quirkiness of idiosyncratic beer folk, however. What's happening is far more complicated than that, and to pin it all on mere personality traits is shortsighted.

I'll spare you the physics lesson (mostly because I don't know physics), but the appearance of seasonal beers before they're "due" has everything to do with regular (aka seasonal) distortions in the space-time continuum, particularly the way light bends around conical fermenters in the brewhouse. Such bending will often cause brewers and the beer they make to literally catapult back and forth through time, more so in certain "transitional" months of the year. In the simplest terms, the beer we're drinking now doesn't actually exist. It will at some point, but not yet. Follow me?

To date, there is no way for the individual brewer to anticipate or compensate for time travel, neither in his brewing schedule nor his shaving ritual (another reason why professional brewers tend to have such epic beards).

On a grander scale, the relative intensity of time travel is subject to evolving patterns within a 28-year cycle—we've figured that out at least. In other words, the lag between beer and season will grow more and more extreme at a generally predictable rate until summer beers are released in the dead of winter and vice versa. The phenomenon will then reverse itself, wrap back around the calendar and eventually settle for a short time—just a week or two—in a sweet spot, a space where season and beer are paired in perfect harmony.

According to our best calculations, the next projected balance in the seasonal beer release schedule will occur in November 2030, at which time enthusiasts will enjoy harvest and pumpkin beers at their most logical point in years.

Some in the industry have named this event The Great Equilibrium of 2030 and a number of breweries are planning to release special beers to commemorate the occasion. Expect to see them begin to hit shelves in early 2028.

Hope this helps.

Kevin

The views expressed in Hey Kevin are Kevin's own and also deeply suspect. Buzz editorial staff accepts no responsibility for college term papers presenting as fact the information found here. Contact Kevin directly with questions or complaints.