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Reaching the people that influence purchasing in industrial/high tech businesses is our specialty. Has been for more than 25 years. We focus on clients with technical requirements that need compelling communication to engineers, manufacturing and production specialists, plant managers, corporate management, and other end users of OEM components and related services

Running an advertising communications program, especially within a company without a dedicated advertising/marketing department is challenging. CPG makes it easy because we understand engineering and engineers. We are comfortable working with the barest raw materials to create compelling sales materials, without taking up the gobs of precious time it takes to bring a less qualified agency up to speed. Give us stack of engineering drawings or a disc of .dxf files and we on our way. We also work in SolidWorks for beautiful renderings and animations of your products.

Creative Partners Group is a boutique, full service ad agency that can bring continuity to your message across all communication channels: print, press, trade show, multimedia and internet. We are willing to start small, to earn your trust. And with many clients in our fold for more than two decades, we can state with confidence that we prove our worth every day.

Please take your time in reviewing this site, and if you like what you see,
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or phone us for a no-obligation discussion of how Creative Partners Group can improve the sales opportunities of your company through dynamic, cost-effective and functional advertising communications.

Enjoy the hints, tips and interesting tidbits below with a cup of coffee. You may even find that one or two will help you make better decisions.

Advertising Visibility Important to Buyers in Rough Economy, Study Shows

A new study from Canon Communications, entitled, "Selecting a Supplier in a Down Economy" offers insights into how buyers in the medical device manufacturing marketplace are behaving during the currently tough economic climate. Some of the more interesting results follow...

How Can Spending Now Save Money

Savvy advertisers have a golden opportunity to lock in long term savings.

As marketers we have to be constantly looking forward. And looking forward I see a tremendous window of opportunity for advertisers. During the current economic climate publishers are seeing one of the worst drops in ad spending since the depression. This sets up a great opportunity for advertisers to lock in some great rates that publishers will find difficult to radically increase over the coming years.

Traditional Design Pubs Work to Stay Relevant

The grail for OEM component and services advertisers is targeted messaging to concentrated pools of design and manufacturing engineers. With growth of blogs, and other social media, such as Twitter, Linkedin, Facebook, etc., how do traditional media powerhouses such as Penton, Reed, Thomas, Advantage and other well known print publishers stay relevant and, more importantly, effective for advertising today?

Market Share is Related to Profits

The start of the process is brand awareness

The Wall Street Journal says it best,“The studies are consistent, clear and unequivocal: Those companies that advertise during a recession have better sales than those companies that don’t.”

The experience of 57 companies shown in the chart at right demonstrates a close relationship between market share and profitability. In the SPI Report “Market Share—a key to profitability” (Harvard Business Review), it was pointed out that: “Under most circumstances, enterprises that have achieved a high share of the markets they serve are considerably more profitable than their smaller share rivals.”

Newsflash

Yesterday all servers in the U.S. went out on strike in a bid to get more RAM and better CPUs. A spokes person said that the need for better RAM was due to some fool increasing the front-side bus speed. In future, buses will be told to slow down in residential motherboards.