Why would anyone give to One Step, when they could give to a group that will tell them vegans are awesome and veganism is “winning”?

Think about how certain politicians who are supported by Fox News maintain a minimum level of support, no matter what happens. People who watch Fox News only hear the most partisan spin - they never hear the actual facts.

It is a comfortable cocoon - constant praise and positive feedback.

But what drives One Step is not being popular or making potential donors feel good. What motivates us every day is reducing suffering as much as possible.

We believe that only by being honest and facing the facts can we actually have an impact in the real world.