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December 2016

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“Data has revealed that on an average, users open the Myntra app more than 15 times in a month,” revealed Myntra’s head of e-commerce platform, Prasad Kompalli, while talking to fibre2fashion.com.

Talking about the company’s widely popular mobile commerce app, which receives about 90 per cent of the total traffic to the online portal, the head said, “We see mobile app as a key driver to engage users. Overall, they are spending significantly more time on our app as compared to desktop.”

“This is largely attributed to the fact that mobile is a more personal device that users carry with them all the time and are looking to consume content even when on the go,” he adds.

While commenting on plans for making the app more useful for users, he revealed, “Our focus therefore is to position our app as a strong engagement tool. We want to build strong use cases that may compel users to open our app every day. We believe that once the users are highly engaged, the shopping becomes incidental.”

Launched in May, 2014, the app generates nearly 85 per cent of its traffic from Android, iOS and Windows users mostly belonging to tier II and III cities. It is considered as one of the fastest growing shopping apps with over 6 million installs and has been ranked at number 1 among fashion shopping apps in India with a positive rating of 4.0 on the Android app store.

With high quality fashionable imagery, simplistic and clutter free layout, the Myntra app is designed to make browsing convenient enabling shoppers to manoeuvre through the 1,60,000 products from over 1,000 brands with ease. It also offers interesting information from the world of fashion like relevant style guides and celebrity fashion. (PB)