IABC Cleveland Hosts Writing for the Web and the World of 140 Characters During September 22 Lunch Program

CLEVELAND, Sept. 8, 2011 /PRNewswire/ -- As the largest publishing platform in history, the Internet challenges companies to create organizational stories that stand out from the crowd. Learn from noted local professional communicator John Ettorre how to write web copy in a way that meets search-engine requirements as well as readers' desires for narratives during the Writing for the Web and the World of 140 Characters lunch program on September 22, hosted by the International Association of Business Communicators (IABC) Cleveland.

John Ettorre, writer, editor, marketing consultant and writing coach, has written web copy for dozens of major organizations, including Citizens Bank, Sun Trust, Goodyear, Intercontinental Hotels, and Travelocity. During his presentation, he will discuss how to address the needs of search technologies, how to provide pertinent information for both close readers and casual grazers, and other information from his considerable experience writing for online audiences.

John Ettorre's bylined work has appeared in more than 75 newspapers and magazines, from such national newspapers as the New York Times and the Christian Science Monitor to business publications like Industry Week Magazine and Crain's Cleveland Business. One of his cover stories in Cleveland Magazine was selected by the editors as among the 50 best in the magazine's 30-year history.

His print work has won numerous awards, including from the Press Club of Cleveland and Women in Communication. His work on video scripts has also garnered both a Telly award and an Emmy, the latter for a baseball documentary broadcast on several PBS stations across the country. In 2006, the Society of Professional Journalists recognized his online weblog, Working With Words, a digest of notes and observations about writing, as the best in Ohio. Pulitzer-prize-winning columnist Connie Schultz once called it "a thoughtful, sane place where inspiration simmers and wisdom reigns."

The program will be on Thursday, September 22, at The City Club (The City Club Building, 2nd floor), 850 Euclid Ave., Cleveland, from 11:30 a.m. to 1:30 p.m., with opportunities for networking. The presentation will begin at noon.

Register online at iabccleveland.com or contact Pam Tallant, chapter administrator, at 216-226-7013. Cost if pre-registered: Members and first time attendees are free; everyone else $9.22 if registered before 9/22. $25 at the door for members and non-members.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit http://www.iabccleveland.com/.