There’s been plenty of controversy around sponsored, or toll-free, data.

From the debate on violation of net neutrality to its obvious impact in the North American market (in which it was introduced by AT&T -- and where it has garnered both attention and market share) one suspects that when the dust settles it's a model that isn’t going to go away.

How does it really work?

We ended the last blog by pointing out that common to all of the groups in the new partner ecosystem that we foresee emerging in telco as well as in the partner services within them is that real-time data processing and decisioning, data collection, network KPI and usage calculation, monitoring and finally the "actionable" concept are implicit requirements.