As of July 1st, 2017 every breach of CASL will create a private right of action, giving the recipient the right to sue the sender:

Suits can include damages as well as expenses and may range from $200 per email per person and up to $1,000,000 for each day of contravention

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Why is compliance so difficult?

For all commercial email activities, you must:

Ensure any email sent from multiple facilities/divisions and/or multiple user/contact databases around the globe are centrally co-ordinated for consent tracking, unsubscribing and corporate identification.

Ensure all corporate emails sent from any device (smart phones, laptops, tablets, desktops, public computers) and any operating system by all users are co-ordinated globally for consent tracking, unsubscribing and corporate identification.

Canada's Anti-Spam Legislation (CASL) is a federal statute that is applicable to all businesses in Canada. It is intended to regulate all "commercial electronic messages" (emails) and applies to all commercial emails received or sent in Canada including:

One-to-one or one-to-many

Business-to-business (B2B) and business to customer (B2C)

Employees using work email for personal commercial activities

Any business-to-client contact

Not only spam; covers all commercial email.

Has already been applied by CRTC to fine Canadian businesses.

In 2017, email recipients will be able to sue individually and/or via class action lawsuits on a per email basis.