‘Click here’ gives absolutely no clue about where this link goes,
which makes skim-reading the page to find a particular link much harder. That is
bad.

It gets worse: for a blind or partially sighted using a screen-reader to
access the site, this sort of thing makes the site almost unusable. Then, to add
insult to injury, the sentence uses the word ‘click’. That assumes
that the reader is using a computer with a mouse, which is not universally true.
Where possible, avoid assumptions like that. If you must instruct the user, tell
them to ‘follow’ the link, or ‘go to’ the page that the
link points to (or synonyms). They will know the appropriate procedure for
following links with their set-up.

Writing sentences so that there is a sequence of words that can naturally be
used as the text of the required link is something of an art. It is not always
easy, although it does get easier with practice. Sometimes you have to be
prepared to completely reorder the sentence to make it happen. If you are stuck,
it often helps to ask another person. I am always happy to be asked about this
sort of thing.

Punctuation and links

The rule here is that almost all punctuation goes outside the link. If the
link is at the end of the sentence, or before a comma, the full stop,
exclamation mark, comma, or whatever, goes outside the link. This applies even
if the link forms an entire sentence. If a link is in brackets, then the
brackets go outside the link. However, it only a part of link text is bracketed,
those brackets go inside the link.

Worked examples

Example A

For example, Simon Goss asked my about three examples from the policies page.

Not so good: (Simon’s comment: Naff repetition.)

3. Working with Children & Young People

Better: (The sentence now at least conveys some other information, the fact that a policy exits as a separate document, as well a repeating the title. That seems unavoidable, since the policy has a good clear name that describes exactly what it is.)

3. Working with Children & Young People

Example B

Not so good: (Simon’s comment: Ungrammatical construction.)

The BGA provides facilities for distributing tournament entry forms with the
newsletter and hosting them on the BGA web site. These facilities and many other
recommendations are described in Publicising Go Tournaments.

Better: (Nothing wrong with putting the link at the start of the sentence.)

The BGA provides facilities for distributing tournament entry forms with the
newsletter and hosting them on the BGA web site. The page Publicising Go Tournaments explains how
this works, alongside other recommendations for tournament organisers.