Baldor Electric Company gets a name change

ABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand.

“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor.

“With aligning all of our activities under the ABB brand we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”

As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance® motors and Dodge® mechanical power transmission products from 15 US manufacturing locations.

The organization will continue to support ABB’s entire US motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, Arkansas.

Largest market

“ABB has invested over $13 billion in the US over the past 10 years, this is our largest market,” said Greg Scheu, President of the Americas for ABB.

“The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our US-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability™ digital solutions.”

From today, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders, and trade show booths at GEAPS, AGG1, EASA & the Permian Basin Oil Show.

Best of both worlds

In addition to having access to the same local manufacturing, inventory and customer service, customers will also be able to rely on global support, ABB Ability™ digital technology and more than 130 years of ABB innovation.

“ABB’s strong backing for its operations in the US gives our customers the best of both worlds,” said Scheu. “Our customers can count on us to provide local support, backed by pioneering ABB technology and a global, connected footprint to ensure we partner with them wherever they may be.”

ABB, a leader in electrification products, robotics and motion, industrial automation and power grids, operates in more than 100 countries with about 135,000 employees. www.abb.com