Bugatti already has 100 orders for its upcoming supercar

Bugatti's Vision Gran Turismo concept is a strong indication of what the upcoming Chiron could look like.

Handout, Bugatti

Even though it hasn't been unveiled, people are lining up for Bugatti's next supercar

by
Christoph Rauwald, Bloomberg | November 30, 2015

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Bugatti has received more than 100 orders for the new Chiron supercar, which the brand vows will be the fastest and most luxurious sports car in the world.

Bugatti, which hasn’t had a car since the Veyron sold out in February, will unveil the new model at the Geneva Motor Show in March. The Chiron’s orders are equivalent to more than one-fifth the limited production run of its predecessor, which debuted in 2005.

“Our order book is already well filled,” Bugatti CEO Wolfgang Duerheimer said in a statement. “And that’s despite the fact that our customers haven’t had the chance to experience the car’s fantastic performance yet.”

Despite an average price of 2.3 million euros for the Veyron, Bugatti has not been a financial success by setting industry records for losing money, according to Max Warburton, an analyst for Sanford C. Bernstein Ltd. Including development costs, VW may have lost 4.6 million euros per vehicle on the Veyron, Warburton estimated.

Prototypes of the new car — named after Louis Chiron, a race driver during the brand’s heyday in the 1920s and 1930s — are undergoing testing on various continents around the world, Bugatti said. The company didn’t release technical details on the Chiron, but said it will be more powerful than the Veyron.