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September 30, 2017

‘Personalised digital mktg in India in its infancy’

<!– /11440465/Dna_Article_Middle_300x250_BTF –>Personailsed digital marketing is still in its infancy in India and has a long way to go, said a top official from Facebook on Friday. He noted that almost every urban Indian is now on mobile which is an extremely important development from the marketing perspective.”There are close to 21.6 crore Indians in urban areas and they matter a lot from the marketing perspective,” said Sandeep Bhushan, director of consumer and media at Facebook. However, he pointed out that the challenge lies in providing them with relevant content.In comparison with conventional platforms of mass media, he noted that a marketing campaign on the internet can be better targeted, monitored and monetised.”This can help you charge a premium for your products,” he said and explained, “If you target an ad to iPhone users in metro cities and package your product accordingly, there are chances that many will buy it.”