Book Recommendation?

I'm looking for a book that describes and explains the most practical methods for encoding video for Web delivery.

I'm a video producer with more than 20 years experience creating educational/training videos. I want to improve the quality of the videos I archive to the Web for on-demand viewing. Specifically, I'd like to learn how best to optimize the end user's experience. Ideally, this book will provide an overview of best practices for producing professional-level video as well as an understanding of the process, potential and limitations of Web video.

I'm NOT interested in an exhaustive explanation of the science/technology of encoding. Rather, I'm looking for a comprehensive practical guide.