No Sulfates, No Parabens, No Phthalates, No Paraffin, No Gluten, No Propylene Glycol, No Mineral Oil, No Synthetic Fragrance, No PABA, No Synthetic Color, No DEA, No Animal Testing.

Our Story:

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

Ethically Traded Ingredients Sustainably Produced.

Pioneering Community Commerce and Fair Trade Since 1912.

Tested on our family for four generations. Never on animals.

Made in USA

Warnings

Natural and certified organic ingredients may vary in color and consistency. If irritation occurs, discontinue use.

I had a big problem its very dry scalp after many years of bleaching and hair dye. And after long using shampoo Loreal and other famous brands. I bought Raw Shea Butter Moisture Retention...Read complete review

I had a big problem its very dry scalp after many years of bleaching and hair dye. And after long using shampoo Loreal and other famous brands. I bought Raw Shea Butter Moisture Retention shampoo and was shocked by its effectiveness. Itching and dryness of the scalp disappeared after the first use! This shampoo is extra gentle. GENTLY GENTLY. And moisturize even my damaged bleached hair! Thousands of praise! Recommend to everyone! Best shampoo! (Sorry my mistakes, English it's not my native)

VS

Most Liked Negative Review

Goes rancid FAST

I fell in love with the gorgeous floral scent and ordered a couple of extra bottles to put away. I used the first one fairly quickly and opened another. That one sat on a...Read complete review

I fell in love with the gorgeous floral scent and ordered a couple of extra bottles to put away. I used the first one fairly quickly and opened another. That one sat on a shelf in my bathroom for only a couple of weeks while I worked my way through the shampoo. About halfway through the bottle, I opened it and was immediately nausea-stricken by the horrible, bean-y, absolutely disgusting odor. The color had changed, too, from a pearly gold to an 'off'-looking chartreuse. I tossed it and grabbed another bottle out of a cabinet. Mind you, this storage cabinet is in a cool, dry part of the house. This new bottle had never been opened, yet the color was that icky chartreuse and when I broke the seal, that same horrendous odor came pouring out. I am completely finished with this formulation. Ugh. So far, the coconut-hibiscus shampoo has remained fresh-smelling, so I will stick with that one.

This shampoo leaves my hair moisturized, shiny and strong. It contains no silicone so the ingredients really penetrate. My hair is medium in texture and slightly wavy and frizz and dryness are always a problem. It's also color treated. This shampoo banishes static, eliminates frizz and is color safe. It also lathers really well, which is unusual for a sulfate free formula. My husband also likes it. His hair is curly and coarse and it works equally well for him. I use the regular raw shea butter conditioner as well as the mask. With these three products I have a good hair day nearly every day. We have completely switched from the brand we were using. SM products are also cruelty free. What more can you ask for? We definitely recommend this shampoo and the entire SM line.

I use Shea Moisture bar soaps and really like them. I decided to check out their other products since I am interested in natural and orgainic products. I was beyond surprised to see that the second ingredient in their shampoo is sugar beets. Sugar beets are ALL GMO now, how sad is that? I don't want to eat GMO food and I certainly don't want to rub GMO shampoo into my scalp. Such a shame. Will use this product when it becomes GMO certified.

I am a fan of SheaMoisture products, and this is no exception. I have slightly wavy, yet fine hair that can tend to be dry,I also highlight my hair frequently. My husband, who also used this product has very thick, very wavy hair that tends to frizz a bit. It worked wonders for both of us. It left both our hair soft ,silky, shiny, and best of all frizz free. The conditioner is great as well. This shampoo is low sulfate, so it does not have the bubbly lather that most shampoos have, but that is not a con in my opinion. it has a thick non sudsy lather that spreads easily through wet hair.

This is a great shampoo. It's sulfate free so it's safe for color treated hair. It lathers well, which is a problem with other sulfate free formulas I've tried. It leaves my hair really shiny and it feels moisturized. I use it with the conditioner and the mask (every third time or so for 15 minutes) and my hair has never looked better. It contains no silicone so it doesn't weigh my hair down. It feels bouncy and light and full of body. I have a good hair day nearly every day. I highly recommend it.

I had to wash my hair every day without shampoo just to get this out of my hair. I think I know how to use shampoo but this product is totally different from any product I have ever used. I do not care for it and will not order again.

I had a big problem its very dry scalp after many years of bleaching and hair dye. And after long using shampoo Loreal and other famous brands. I bought Raw Shea Butter Moisture Retention shampoo and was shocked by its effectiveness. Itching and dryness of the scalp disappeared after the first use! This shampoo is extra gentle. GENTLY GENTLY. And moisturize even my damaged bleached hair! Thousands of praise! Recommend to everyone! Best shampoo! (Sorry my mistakes, English it's not my native)

I decided to try this product because of the natural ingredients and good reviews. I was not impressed. It did not make my hair as soft as other co-washes I have tried. I felt like it could have had more "slip" and more de-tangling. After I washed my hair i checked to see if it was clean and saw some dirt spots left in my hair. This may work better for less dry/less coarse types of textures but for me it was just ok. I have the Pantene Pro V dark and lovely co-wash and it worked a lot better for half the price. I will continue to use it since I paid for it but would not purchase this particular shampoo again.