The Baja 1000 is the longest off-road race in North America. Shooting it is almost as exciting as driving it.

We feel privileged to have had the opportunity to capture driver Steve Appleton at his best, gunning it down the Baja Peninsula. Steve was an amazing guy who inspired us to push beyond our own limits and do great things. Sadly, the former CEO of Micron Technologies was killed in a plane crash in 2012.

In this documentary, Steve Appleton takes on the longest off-road race in North America: the Baja 1000. It’s a wild ride from Ensenada, Mexico all the way to La Paz. But the difficulty of this challenge just makes the victory all that much sweeter. During our filming, Steve and Bad Apple racing grabbed a huge win– first place in Class 1.