Using the Inbound Marketing Strategy to get your company noticed!

Have you ever felt like your drowning? Are you lost in a sea of companies with no way of standing out to potential customers? Been there, done that. Don’t become frustrated just yet, most companies have faced this challenge and I’m here to tell you there is a lifeboat with the right answers to keep your ship from sinking.

Written by
Nicholas Buhay
Nicholas Buhay is a current student of Wayne States MBA program. Nicholas works as a Systems Analyst on Electronic Medical Records and maintains active involvement in his family's funeral service.

Attention: All incoming freshmen! Congratulations on getting into college. It’s a great accomplishment after all but it’s only just the beginning. The transition from high school to college can be tough. From my own personal experience as an undergrad at Michigan State University the transition from high school to college was one of the most challenging and most enriching experiences of my life. I was the first person in my family to ever go to college. I had no clue what college was until a recruiter from MSU came to my school to do onsite admissions. Sounds crazy, right?

In today's business world, if you are not on the Internet then you don’t exist. The number of users on the Internet has increased exponentially since the new millennium -- especially users of social media. With billions of active users on social media, organizations have had to tailor their competitive strategies in order to sustain viability in today’s economy. Some organizations have been more successful with their online presence then others in terms of maintaining consistency and relevancy. This means that Social Media challenges are apparent and many organizations today must re-strategize and refocus their efforts to ensure success in today’s global economy.

Social media use can provide the organization with many challenges and opportunities. Detailing these challenges and opportunities ensures the organization is developing its social media policy with insights.

School of Business

Goal

To contribute business research and practitioner experience in a forum that fosters dialogue and an exchange of ideas about business, from both academic and practitioner perspectives, with special focus given to business in Michigan.