Sunday, 30 March 2014

DESIGN PROCESS - RESPONSIVE - BRIEF TEN EVALUATION

The last and final brief of the responsive module came in
the form of another live brief, set by a friend who is currently focusing on
setting up his own recruitment firm. As the business is still in the early
stages of development only a logo design is initially needed. However, as the
business grows there could be further opportunities to become involved with the
company branding and identity.

Project research was collected in the form of sit down talks
with the client where he explained the nature of the business and discussed
some basic ideas. After our first discussion I felt I understood exactly what
the client was asking for and so developed a range of refined modern logos. The
concept created to reflect the nature of the business was based around the
aspect of finding the right person for the job, this was visually communicated
through simple graphics depicting jigsaw pieces and dot assortments. During the
first talk it was outlined that the client wanted to apply an inviting pastel
colour scheme to the logo, therefore I also defined a basic colour scheme that
can be applied to any future outcomes.

Once I had created and refined the logo selection I arranged
to have another sit down meeting with the client to present the current
outcomes. The on-going client talks are very beneficial to my design practice
as they help me gain experience with interacting first hand with clients and
discussing design related ideas with people who have no knowledge of design.
The client outlined a logo selection that he wanted to apply to the business
card but also asked if he could utilise some of the simple typographic variations
for the website he getting developed.

The brief is currently still on-going as the client has
asked me to design some aspects of the website as well as the logo.
Furthermore, as the business grows and starts to turn over a profit I want to
propose the design of a cohesive branding and identity project.