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Samsung Made for India S bike mode

Samsung India Electronics today announced the
launch of the Samsung Galaxy J3 featuring the S bike mode, an industry-first
dedicated feature for two-wheeler riders that is designed to enable responsible
and tension free riding.

Once activated at the beginning of a ride, any
caller trying to reach the Samsung Galaxy J3 user will be notified through an
automated answering machine that the user is riding and cannot take calls so
that the ride remains uninterrupted.

All the user needs to do is to switch on the S
bike mode of Galaxy J3 before setting off on the ride, and the smart phone will
automatically inform the caller that the user is currently riding a bike and is
unable to take the call. The caller may choose to press 1 to express urgency to
talk with the biker for which the biker will have to bring his bike to a halt
in order to take the call.

“Samsung is constantly in the
pursuit of meaningful innovations that make people’s lives better. S bike mode
is a result of that vision. While studying the consumers’ phone usage
behaviour, we realised that incoming calls are a major distraction to bikers.
We are very happy that we have come up with something that will benefit
millions of two-wheeler users and promote responsible riding,” said
Mr Asim Warsi. Senior Vice President, Samsung India Electronics.

Galaxy J3 is an extension of Samsung’s vision
to offer innovative and differentiated products across price segments. The J
Series was launched with the Ultra Data Saving (UDS) mode in September 2015, a
feature that has helped consumers save up to 50% of mobile data usage. Samsung
has further enhanced this feature to include data savings on popular music
streaming apps and over Wi-Fi after witnessing an adoption rate of over 50%
among consumers. In order to carry the local innovation forward, Samsung is
keen to establish the S bike mode as a responsible riding ritual where Samsung
Galaxy J3 users will activate the mode before commencing their ride. Both UDS
and the newly launched S bike mode have been developed in Samsung’s Indian
R&D centres. S bike mode will be available across all
4G-enabled Galaxy J series devices over a period of time.

“Innovation at Samsung
revolves around the consumer as we aspire to bring a complete hardware and
software solution. Samsung Galaxy J3 is the first affordable segment device
that has been equipped with NFC hardware to activate the S bike mode with a
single tap of the device on a S bike NFC
tag that will be shipped with every unit. The revolutionary S bike mode has
been designed in India by our engineers to not only propagate responsible
riding which is a concern for both consumers and government authorities, but
also ensure a tension free ride,” Mr. Dipesh Shah,Senior Vice President, Samsung R&D
Institute India.

How the S bike mode Works

S bike mode was developed and built into the
Galaxy J3 following extensive market research aimed to create innovations that
are really meaningful and useful to people.

This is how it works:

Step 1 – Quick Activation:
Galaxy J3 has in-built NFC hardware and the device ships with an S bike mode
NFC Tag. This tag can be affixed at a convenient place (eg. helmet or a fuel tank)
and the user can gently tap the device on this tag to activate/deactivate the S
bike mode. The user also has the option to use the quick panel to
activate/deactivate this feature.

Step
2 – Urgent Call Alert System:All callers hear a pre-recorded message that informs callers
that the Galaxy J3 user is riding a two-wheeler and is unable to take the call.
The S bike mode user does not get any notification that there was an incoming
call (to avoid distraction). In case the call is urgent, the caller may choose
to press 1, which allows urgent calls to go through.

Step
3 – Motion Lock:This feature ensures that if the S bike mode user decides to
take the urgent incoming call, he will need to bring his bike to a halt to be
able to answer the call. The phone will not allow the incoming call to get
answered owing to motion lock. This safety feature is designed to encourage
responsible riding.

The S bike mode also sports an
intuitive user interface where users can see a log of call notifications while
the mode is enabled. It also has a Smart Reply feature where selected contacts
will receive an auto-SMS with an estimate of when the user is likely to be
available for a call basis a trip destination entered by the user. There is
also a dashboard of time and distance travelled using the S bike mode where
users stand a chance to win up to INR 1,500 per month from Freecharge for being
a responsible rider.

Price and Availability

Samsung Galaxy J3 is priced at INR 8,990 and will be available in three colour
options of gold, black and white exclusively on Snapdeal from March 31st 2016.