GOLDEN, CO (September 20, 2010)…PENTAX Imaging Systems has announced the PENTAX K-5 digital SLR camera. The K-5 DSLR offers a true high-end prosumer design and features normally found only on the most costly of professional cameras. With exceptional reliability, user-friendly operation, and the compact, lightweight body of its predecessor, the PENTAX K-7, the new K-5 offers several important and improved features.

The pro-oriented “prosumer” features that take this latest PENTAX DSLR to the next level include:

Pentaprism viewfinder with 100% field of view and 0.92X magnification.

PENTAX body-based Shake Reduction (SR) stabilization system that works with every PENTAX lens ever made.

A maximum 1/8000 second shutter speed.

HDMI port outputs high definition images and video (and sound).

A wide range of in-camera image processing and special effects filters.

Customizable RAW/Fx button.

Built-in electronic level with tilt scale display in LCD panel.

These improvements and features are a direct result of customer feedback provided to PENTAX by dedicated “prosumer” Pentaxian shooters who have helped refine the K-5 to deliver a wide feature set and make it a perfect all-purpose camera for field or studio use. The K-5 is an excellent choice for advanced enthusiasts looking for a compact, yet highly advanced camera without spending thousands of dollars more. The PENTAX K-5 digital SLR will ship in October 2010 as a body kit only for $1,599.95 USD or as a lens kit with the 18-55mm WR for $1,749.95 USD.

PENTAX Imaging also announced the smc PENTAX-DA18-135mm F3.5-5.6 ED AL [IF] DC WR lens designed exclusively for use with PENTAX digital SLR cameras. This interchangeable zoom lens features a simplified weather-resistant construction and extra-smooth autofocus operation using a built-in motor, in addition to its high 7.5X zoom ratio. This new lens will ship in October for $529.95 USD. More information is available here: www.pentaximaging.com and product images are available here: www.pentaximaging.com/press/pressfiles.html An informational video is available here: www.youtube.com/pentaxian1

And here's what it looks like:

Looks like a winner if they can get their marketing act together. Let's hope Pentax NZ breaks the habit of the century and actually gets a review copy to Gordon this time.