UMT Delta by uberMetrics

UMT Delta by uberMetrics (a spin-off of the Humboldt-University in Berlin, Germany – formely known as MediaMetrics) offers a mature proprietary development with small cut backs. Compared to the last evaluation in January, the tool offers maximum flexibility concerning data-management and additional languages can be added for sentiment detection. According to the vendor, TV and Radio content is analyzed as well (spoken language is transformed automatically into written content which is searched through). This is an interesting and valuable solutions for cross-platform media monitoring, but of no extra value when focusing on social media monitoring alone. Evaluation was done by the vendor.

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SOMEMO is an initiative by Helene Fritzsche aiming to disentangle information on social media monitoring. Therefore, an evaluation framework for social media monitoring tools was developed and applied. New vendors and current information about the market are added constantly.

For vendors: How to attend

If you want to use the opportunity to highlight the value of your tool compared to others, please use the framework! It takes 5 Minutes and is for free!

For customers: How to benefit

If you are looking for the best tool for your company, you can use the framework for two reasons: First, to determine requirements for your specific company. Second, to compare your requirements to what vendors offer.Free Download PDF-Version
Please contact the author for further steps! helene.fritzsche@gmail.com