The photographer and the Burberry CEO discuss working with the two models for the new My Burberry campaign

"The first time that Christopher Bailey proposed that we shoot Cara Delevingne for a Burberry campaign I was quite surprised, because she was a completely new person in the business," says Mario Testino on working with the model. "He was so seduced by her energy that he thought she'd be the perfect person to represent the brand."

The rest, as they say, was history. Delevingne's appearance in the 2011 campaign helped to cement her as one of the biggest names in British modelling - following in the footsteps of another of Burberry's leading ladies, the inimitable Kate Moss, who shot her first ad campaign for the brand back in 1999.

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"When I started working with Burberry we decided, 'let's bring Burberry to the people,'" continued Testino. "And who was the best person to communicate that? Kate Moss. That royalty that comes from being, not inherited, but from creating it yourself."

This year, the brand had the two powerhouse models join forces for the first time, on the new My Burberry fragance campaign.

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"When I started to visualise what we wanted to capture for My Burberry, I knew it needed to be iconic, but I also wanted it to be modern," explained Christopher Bailey. And the results speak for themselves. "As soon as we put the two girls together it was amazing - the energy," added Testino. "They were explosive."

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