The Sweet Shop Hires Kate Neill as Director of Communications

Global production company The Sweet Shop has
announced the appointment of Kate Neill to the newly created position of
director of communications.

Neill will lead The Sweet Shop's
editorial voice globally, both internally and externally across all
marketing touch points, media and social media, to further strengthen
the company's reputation for providing the highest levels of client and
agency service.

Based in Melbourne, Neill joins as part of the
company's global team and will report directly to Paul Prince, CEO and
founding partner of The Sweet Shop.

Says Prince: "Kate brings a huge amount of experience and expertise to
this new role. Her strategic vision, coupled with her track record of
creativity and obvious passion for The Sweet Shop made her the clear
choice for this prominent role."

With 15 years of experience,
Neill joins from creative agency DDB, where she spent five years as
director of communications for the Asia Pacific region. She began her
career in her hometown of London, UK as a reporter at Campaign, before
moving to Hong Kong where she was deputy editor at Campaign Asia
Pacific, among other roles.

Says Neill: "The moment I stepped
through the door the energy and enthusiasm at The Sweet Shop was
remarkable. It's a dream role for any communications professional; the
culture is incredibly strong, the people are committed to doing amazing
work and it really is an environment where anything is possible. I'm
thrilled to be joining the company at such an exciting time."

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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