Olympus Extends Successful Concert Ticket and Photo Shoot Promotion

Posted by andrew.mockridge | 14 May

New York, NY, December 17, 2013 TLC Marketing is extending a nationwide consumer incentive promotion with Olympus Imaging America Inc. until the end of December 2013, thanks to greater than expected success.

The Olympus brand’s challenge was to increase sales, product visibility and engagement with their audience while staying within the brand’s musically inspired messaging. TLC responded by creating a campaign which awarded every consumer with two free concert tickets or a photo shoot for budding musicians.

Product Manager Michelle Ritz stated, “Being able to offer two free concert tickets or a professional photo shoot with purchase of our LS Series Music Recorders created such a powerful buzz and truly drove impressive engagement and response.”

Mike Scalera, CEO of North America and Italy at TLC, added: “At TLC, we understand that consumers everywhere are expecting more and more from brands, way past what they’ve seen for years in the marketplace. They need something more geared towards the emotional and experiential aspects of their lives.”

Communicated online and at point of sale, the promotion is live until the end of the year.

About TRCo Marketing & TLC MarketingTRCo Marketing is a global leader in managing and providing lifestyle reward promotions for the world’s biggest brands. TRCo has over 20 years of experience in delivering successful campaigns ranging from loyalty platforms to added value consumer incentives by using intelligence from 17 international offices as part of the TLC Marketing Worldwide Group. For more information, please visit www.trcomarketing.com or www.tlcmarketing.com