Professionals hear vital job message

Business focuses on empowering employees to ‘live the brand’

The value of empowering employees to ‘live the brand’ was the focus of a business event in Birmingham aimed at strengthening the region’s employment market. Professionals from across the West Midlands discussed the benefits of employees being brand ambassadors at the Progressive Employers Group event. The session at the Innovation Centre was led by John Mortimer, CEO and co-founder of the Angela Mortimer Group, which includes Birmingham-based Katie Bard recruitment agency. He was joined by speakers, business consultants Richard Beevers and Mark Brown.