I keep waiting for Apple to make a splash with original video content a la Netflix or Amazon. Sure, the tech giant has a couple of upcoming programs, but Apple was reportedly close to something much bigger.

Imagine Studios is well known for films like "Apollo 13" and TV shows like "Empire." The deal could have included the right to distribute original content first on Apple's platforms, said the Financial Times, or Apple could have been making a play to fully acquire Imagine Entertainment.