New research carried out by analysts from Intelligent Content Protection concludes that 90 percent of the top pirate sites link to malware or other unwanted software. In addition, two-thirds of the websites are said to link to credit card scams. Entertainment industry groups hope the findings will motivate people to choose legal options instead.

Most seasoned visitors of torrent sites and streaming portals know that many of the “download” and “play” buttons present are non-functional, at least in the regular sense.

In fact, many of these buttons link to advertisements of some sort, ranging from relatively harmless download managers to dubious services that ask for one’s credit card details.

A new report backed by the UK entertainment industry has looked into the prevalence of these threats. The study, carried out by the anti-piracy analysts of Intelligent Content Protection (Incopro), found that only 1 of the 30 most-visited pirate sites didn’t link to unwanted software or credit card scams.

According to a press release released this morning, the research found that of the 30 top pirate sites, “90% contained malware and other ‘Potentially Unwanted Programmes’ designed to deceive or defraud unwitting viewers.”

The “Potentially Unwanted Programmes” category is rather broad, and includes popups and ads that link to download managers. In addition, the report links one-third of the sites to credit card fraud.

“The rogue sites are also rife with credit card scams, with over two-thirds (67%) of the 30 sites containing credit card fraud,” the press release states.

While it’s true that many pirate sites link to malware and other dubious products, the sites themselves don’t host any of the material. For example, none of the top pirate sites TorrentFreak tested were flagged by Google’s Safebrowsing tool.

This nuance is left out of the official announcement, but the executive summary of the report does make this distinction.

“We did not encounter the automatic injection of any malicious program on the sites that we scanned. In all instances, the user must be tricked into opening a downloaded executable file or in the case of credit card fraud, the user needs to actively enter credit card details,” Incopro writes.

Most of the malware and “potentially” unwanted software ends up on users’ computers after they click on the wrong “download” button and then install the presented software. In many cases these are installers that may contain relatively harmless adware. However, the researchers also found links to rootkits and ransomware.

The allegation of “credit card fraud” also requires some clarification. Incopro told TorrentFreak that most of these cases involve links to services where users have to pay for access.

“There were 17 separate credit card schemes that were detected through our scanning, with many appearing to be similar or possibly related. Five of the sites had instances of two credit card fraud/scam sites, with the remaining 15 containing one credit card fraud/scam site,” Incopro told us.

“An example is someone visits one of the pirate sites and clicks a ‘Download’ or ‘Play now’ button, which is actually an advert appearing on the page, which then asks for payment details to access the content.”

This is characterized as “fraud” because these “premium” streaming or download services can result in recurring credit card charges of up to $50 per month, without an option to cancel.

The report, which isn’t available to the public, was commissioned by the UK film service FindAnyFilm and backed by several industry groups. Commenting on the findings, FACT’s Kieron Sharp noted that those who fall for these scams are inadvertently funding organized crime.

“Not only are you putting your personal security at risk, by using pirate websites you could be helping fund the organised criminal gangs who run these sites as a front for other cyber scams,” Sharp says.

It is clear that the research is used for scaremongering. Regular users of these sites know all too well what buttons not to click, so they are not affected by any of the threats.

However, there’s no denying that some pirate sites deliberately place these “ads” to confuse novice and unsuspecting visitors. Those visitors may indeed end up with adware, malware or run into scam services.

This isn’t in any way a new phenomenon though, it has been going on for more than a decade already. Ironically, the same anti-piracy groups who now warn of these threats are making them worse by cutting pirate sites off from legitimate advertisers.