WOODCLIFF LAKE, NJ - November 16, 2011: As scenes from the latest
installment of the Mission Impossible film series played on an
18-foot-tall, 39-foot-wide silk screen, the screen itself was whisked away
to unveil the first concept vehicles of the new visionary and sustainable
brand, BMWi; the fully electric BMW i3 Concept and the
hybrid-electric BMW i8 Concept; from which Paula Patton, star of Mission Impossible: Ghost
Protocol and BMW President Ludwig Willisch
emerged, officially unveiling the vehicles for the first time in North America at the 2011 Los Angeles Auto Show.
The BMW i3 and i8 Concept vehicles represent the first purpose-built
electric and electric-hybrid vehicles to be made primarily of carbon fiber
when they become available in 2013 and 2014, respectively.

Watch the complete BMW Press Conference

The BMW i8 Concept, which is the successor to the BMW Vision
EfficientDynamics car featured in Mission Impossible: Ghost Protocol
starring Tom Cruise to be released in
December, is a sleek, low-slung, silver and glass sports car with flip-up
doors. The BMW i3 Concept, previously known as the "megacity vehicle," is
more compact for congested city driving and features the same color scheme
with large glass doors that open "coach" style, i.e. the rear doors opening
in the opposite direction from the front.

In addition to BMW vehicles being featured throughout Mission
Impossible: Ghost Protocol; including the futuristic BMW
Vision EfficientDynamics and the BMW 6 Series Convertible, which are driven
by Tom Cruise's character, Ethan Hunt ; BMW vehicles are
prominently featured in several scenes. BMW is also a major part of the
promotional trailers and signage that is being released leading up to the
film's premiere and has launched a Mission: Impossible-themed marketing
campaign dubbed "Mission to Drive."