I have just finished collating statistics studying the job ad "click through destination" and "posting methods" Recruiters are using on Twitter and Facebook. I looked at 100 different Australian Recruitment Agency/Recruiters who post job ads to Twitter or Facebook.

The "click through destination" is the link - either a URL or email address, mentioned in the status update. "Posting method" is the method used to post the job ad to the social network.

45% of the job ad links on Twitter click through to SEEK, followed by 15% to the Recruiter/Employers website and ATS. 35% of the job ad links on Facebook have no URL or email address listed, followed by 20% to the Recruiter/Employers website.

68% of Recruiters manually post job ads to Facebook, where as 40% of Recruiters manually post job ads to Twitter.

Thanks for your survey. I found it very interesting how many link throughs went to Seek rather than the originating organisation's website. I wonder whether additional employer branding and value sharing opportunities are potentially being lost?

Interesting research Thomas. I am concerned about the number of ads going straight to an ATS - as clearly these ads are failing to share detailed job information with the job seeker which cannot be an overly strategic move by the advertiser. So long as the Twitter or Facebook job ad goes to a site be a the employers, recruiters or job site that offers more information and a contact point then this makes sense. Going straight into an ATS seems pointless. I wonder what the drop out rate is when the job seeker hits the ATS?

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