Despite a lot of news coming from Instagram, this week it was Snapchat who really made the headlines. The platform may have finally come to term with its monetisation issues as it could be about to launch the first ever shoppable ads. This is definitely a must-follow story as it could suddenly place Snapchat on the top list of brands and marketers.

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Now going back to Instagram, the platform has introduced video carousel ads this week. They work in the very same way that carousel ads have worked for the past year, with the exception that you can now add video into your carousels. And that’s pretty cool.

Instagram is also reported to be working on business profiles – aka company pages – much like its big brother Facebook has had for many years now. That could be a game changer as the platform is facing strong competition from Snapchat (see above) amongst new marketers.

Snapchat Tests First Shoppable Ads – Snapchat is becoming a heavyweight that marketers wouldn’t want to overlook. Last week, it hinted at the upcoming release of a new advertising product – shoppable ads – allowing users to buy items features in them with just a few taps, without exiting the application.

The Truth Behind All Those Awesome Instagram Photos– We are amazed every day by so many images on Instagram. What we don’t realise is that they are often a result of very clever staging and framing… Chompoo Baritone, a photographer from Thailand, has created a project titled “#slowlife” which gives us a glimpse at exactly this.

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Geoff is the Founder and Editor-in-Chief of We are Social Media. He also leads the Social Media team at Zimmerman, an Omnicom agency based out of South Florida, USA. Geoff is also a visiting lecturer at Universities across Europe and the US, and an international #smm speaker.