speaking-- urging them to listen to the american public and tothelawenforcementcommunity and support a ban on the further manufacture of military-style assault weapons. >> suarez: additionally, the obama plan calls for congress to order background checks for all gun sales, ending the so-called "gun show loophole." and it seeks stiffer penalties for people who sell guns to criminals. all told, the plan would cost some $500 million. and president obama said, "it's going to take some heavy political lifting." >> this will be difficult. there will be pundits and politicians and politicians and special interest lobbyists publicly warning of a tyrannical all-out assault on liberty, not because that's true but because they want to gin up fear or higher ratings or revenue for themselves. and behind the scenes they'll do everything they can to block any common-sense reform and make sure nothing changes whatsoever. >> suarez: even before the president spoke, david keene, head of the national rifle association, dismissed the plan, in an interview with judy woodruff last night on "the newshour."

. well, thanks tomoore'slaw, whichisthelawthatdrives everything in technology about making every 18 months becomes twice as powerful and half as expensive -- >> rose: the processing in computers and everything else. >> everything becomes cheaper over time. like if you made an automobile it would only cost ten cents today. but the notion is that now we've gone -- we've put the means production in the hands of the consumers and that means that they literally no longer need media companies or big companies. if they have something to say or something they want to create and it basically says people like you who have an audience, who have a brand, no matter how large or small can reach that brand in a way you never could before. you don't need someone else's permission. you don't need to observe the seven words no one can say on television. you can have whatever programming you wish. this is likely, i think, to result in some really important improvements in daily life for all of us. i think it will be transformational in education because essentially this notion that we're going to d