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Describe website requirements & options

1.
Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website Mktg8125.049 Describe accessibility considerations when developing a website Mktg8125.057 Describe the costs associated with constructing and maintaining a website Mktg8125.058 Explain the advantages and disadvantages of outsourcing design and maintenance of a website Mktg8125.059 Describe the collection and payment options for websites

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 The internet allows small businesses to compete w/ large businesses (especially in niche markets ex. Clothing)Infrastructure A set of elements that provide the framework to support the entire structureEcommerce example: The equipment, resources and technologies needed for an ecommerce business

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Advantages Focus on your core activities Peace of mind (don’t have to worry about staying up to date with current competitors or technologies) Often more professionalDisadvantages Lose some control Other company may not be reliable or may go out of business can be expensive Competitors may use same company

9.
 10-20% of web users have a disability that effects their use of the web Federal law requires companies to provide equivalent and non discriminatory access to websites for people with disabilities Examples ◦ They may not be able to see, hear, move, or may not be able to process some types of information easily or at all. ◦ They may have difficulty reading or comprehending text. ◦ They may not have or be able to use a keyboard or mouse. ◦ They may have a text-only screen, a small screen, or a slow Internet connection. ◦ They may not speak or understand fluently the language in which the document is written. ◦ They may be in a situation where their eyes, ears, or hands are busy or interfered with (e.g., driving to work, working in a loud environment, etc.). ◦ They may have an early version of a browser, a different browser entirely, a voice browser, or a different operating system Options for web designers to meet accessibility standards: ◦ Using style sheets – elimnates font problems and speeds up download time ◦ Provide text and or audio equivalent to images ◦ Create pages that do not rely on one type of software or hardware