Press release

“Alexa, Donate to Toys for Tots”

Amazon celebrates Giving Tuesday by launching an easy way for
customers to donate a toy to a child in need this holiday with Alexa and
Toys for Tots

Amazon is Matching Donations from Customers Toy for Toy

SEATTLE--(BUSINESS WIRE)--Nov. 27, 2018--
(NASDAQ: AMZN)—Today, Amazon celebrates Giving Tuesday by
launching an easy way for customers to donate a toy to a child in need
this holiday via Alexa and Toys for Tots. Customers simply say, “Alexa,
donate to Toys for Tots,” and they will be presented with a reasonably
priced item appropriate for kids across a broad range of ages directly
from the Toys for Tots Charity List. After the customer confirms the
order, Amazon ships it directly to Toys for Tots, creating a seamless
path for easy holiday giving. Customers will be able to donate through
the end of the year and Amazon is matching donations toy for toy.For
more information, please visit www.amazon.com/alexatoysfortots.

Deliver smiles to a child in need this holiday with Amazon Alexa and Toys for Tots. (Photo: Business Wire)

“Alexa provides an easy way to give back this holiday season enabling
customers to donate an item to Toys for Tots in less than 60 seconds,”
said Chuck Moore, VP of Alexa Shopping. “This time of year is made
brighter by the generosity of others. With Alexa Shopping, we want to
make all kinds of shopping more convenient, whether you are shopping for
yourself or for the wider community. We are pleased to help support Toys
for Tots with Alexa.”

This is the first time customers are able to donate an item to a charity
using Alexa, adding to the existing option customers have of making
monetary donations to a range of charities using Alexa. Toys for Tots
has curated their Charity List with items such as iconic Mickey and
Minnie plush toys, Nerf footballs, Monopoly games and more. Your tax
deductible donation will go to a child in need, delivering smiles for
the holiday. In addition, Alexa provides tracking and delivery updates
to the customer, letting them know their gift arrived safely. Customers
can either ask “Alexa, where’s my stuff?” to find out the delivery
status of their gift or sign up for Alexa
Shopping Notifications to have Alexa let them know when their Amazon
order is successfully delivered.

“We are so excited to see how many faces will light up after receiving a
toy via Alexa this holiday season,” said Pete Osman, President and CEO
of the Marine Toys for Tots Foundation. “Our primary goal is to help
bring the joy of the season and send a message of hope to America’s less
fortunate children. If we can be part of an easier way for people to
give back and donate this holiday season, we’re on board! We are
grateful that Amazon embraces our mission and is utilizing its unique
shopping innovations technology to help us achieve our goal.”

More ways to support a cause this holiday season:

Alexa Donations: Customers who wish to make a monetary donation
to the charity of their choice outside of Toys for Tots are still able
to do so. Simply say, “Alexa, I want to make a donation” to get
started.

Charity Lists: New this holiday season, customers can shop
Charity Lists and donate an item to their favorite charity. Charity
Lists is a new feature that provides non-profits an easy way to create
lists while providing a convenient way for customers to donate needed
items to the charity of their choice with the reassurance the curated
list is managed by the charity. Customers can shop Charity Lists from
hundreds of charities by visiting smile.amazon.com/charitylists.

AmazonSmile: AmazonSmile is a way for customers to support
their favorite charity every time they shop with Amazon, at no extra
cost. Customers who start their shopping at smile.amazon.com
will find the same Amazon they know and love, with the bonus that
AmazonSmile will donate a portion of the purchase price of eligible
items to the charity they choose.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about and
follow @AmazonNews.

About Toys for Tots

Toys for Tots, a 71-year national charitable program run by the U.S.
Marine Corps Reserve, provides happiness and hope to disadvantaged
children during each Christmas holiday season. The toys, books and other
gifts collected and distributed by the Marines offer these children
recognition, confidence and a positive memory for a lifetime. It is such
experiences that help children become responsible citizens and caring
members of their community. Last year the Marine Toys for Tots Program
fulfilled the holiday hopes and dreams of 7 million less fortunate
children in over 800 communities nationwide. Since 1947 over 251 million
children have been assisted. The Marine Toys for Tots Foundation is a
not for profit organization authorized by the U.S. Marine Corps and the
Department of Defense to provide fundraising and other necessary support
for the annual Marine Corps Reserve Toys for Tots Program. For more
information, visit www.toysfortots.org.