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From 13 December 2014, retailers in the European Union were forced to label whether salmon was farmed or wild as well as specify the country of origin. Consumers across Europe were also given greater powers to scrutinize the environmental claims made by supermarkets and restaurants regarding farmed salmon.

Please donate to support the campaign - GAAIA will be visiting as many retailers as possible across Europe (starting with England, Wales and Scotland) and needs your help to pay for petrol (and farmed salmon - for evidence to file complaints with Trading Standards)!