/ Technology

Even though Internet automotive shoppers are more demanding in what they want from automotive sites, they also continue to give record-high ratings to the web sites of vehicle manufacturers, according to a new study from J.D. Power and Associates.

Even though Internet automotive shoppers are more demanding in what they want from automotive sites, they also continue to give record-high ratings to the web sites of vehicle manufacturers, according to a new study from J.D. Power and Associates.

Mitsubishi Motors was so pleased with the response it received from its first-ever combination TV and web advertising campaign during last year’s Super Bowl that the auto maker is staging an encore -- this time entirely on the Internet.

Mitsubishi Motors was so pleased with the response it received from its first-ever combination TV and web advertising campaign during last year’s Super Bowl that the auto maker is staging an encore -- this time entirely on the Internet.

/ Technology

In May, 19.39 million consumers visited automobile manufacturers’ web sites, up 21% over May last year and 12.4% of all Internet users, comScore reports. More than twice that number—42.97 million consumers—visited automobile resource sites.

In May, 19.39 million consumers visited automobile manufacturers’ web sites, up 21% over May last year and 12.4% of all Internet users, comScore reports. More than twice that number—42.97 million consumers—visited automobile resource sites.