India might have only 300-odd million Internet users, out of its total population of 1.3 billion.

But this has not stopped online commerce from establishing itself in the country. For any other industry, it takes decades of effort to have companies that are worth billion dollars. But in India, out of the nine startup unicorns, four are horizontal online marketplaces. And despite the recent shutdowns and funding crunch affecting the startup ecosystem, digital commerce has established itself. The latest study by the Internet and Mobile Association of India (IAMAI) has, in fact, found that at a CAGR growth rate of about 30 percent between December 2011 and December 2015, Indian digital commerce stands at Rs 1,25,732 crore. The report estimates that it will hit Rs 2,11,005 crore this year. However, Online Shopping comes only after online travel, which is valued close to Rs 76,396 crore.

Highlights from the study

Online retail has grown by 57 percent since December 2014; electronics goods and fashion contribute close to 49 percent of overall spend in e-tail. Horizontal marketplaces is the clear winner.In 2015, $9 billion flowed into Indian startups, with ShopClues, Flipkart, Snapdeal and Paytm bringing in a fourth of the amount. In fact, Indian online ecommerce’s big daddy Flipkart gets highest sales from mobile phones and electronic categories. Fashion, however, is where vertical players shine: Flipkart-owned Myntra, Rocket Internet-backed Jabong, and well-funded players like Wooplr, Voonik, and Limeroad are playing on a huge customer base.

According to the report, apparel and footwear sale has grown by 52 percent, from Rs 4,699 crore in December 2014 to Rs 7,142 crore in December 2015. This segment is expected to reach Rs 72,639 crore by end of 2016. Investments in this sector support this claim – lingerie seller Zivame, fashion marketplace Limeroad, and fashion social network Roposo had raised $40 million, $30 million, and $20 million respectively in 2015 alone. Offline sellers like Shoppers Stop have, in fact, launched their own online platforms to face this competition.

With the Indian Smartphone market having grown by 100 percent in 2015, hotel booking has also seen annual growth of 165 percent. There is good news for hotel aggregators: with rise in tourism, the Federation of Hotels & Restaurants Association of India estimates that India needs another 1.8 lakh rooms by 2020. Hotel aggregator OYO Rooms announced profitability recently. Curiously, there was no mention ofonline rental commerce, logistics, or online furniture sellers in the report.

The report states that 48 percent of shoppers have looked for information online in apparels, footwear and mobile categories; but 18 percent of them purchased offline. Also, 76 percent shoppers still prefer to pay bycash-on-delivery (CoD), which the e-tailers have been trying to fight off, with incentives like easy EMIs and additional discounts for online payments, as the logistics costs are through the roof for cash on delivery ( CoD ). However, credit cards and even Internet itself is yet to penetrate the India outside the metros.

Ambiguous future

Despite the impressive numbers, scepticism around E-Commerce In India is still alive –and for good reason. The Indian e-commerce industry is still far from making profit. In fact,Flipkart was devalued by 27 percent by Morgan Stanley and later another 15 percent by T Rowe Price recently. They are valued at less than $10 billion, from $15 billion in 2015. A few weeks ago, online restaurant discover platform Zomato was devalued by 50 percent, to $500 million, by HSBC. As much as these companies say there is no funding crunch, it is an open secret that most biggies are struggling. A Livemint report recently stated that Flipkart and Snapdeal in fact are stagnant and seeing a fall in sales. The latter is also scaling down regional operations now.

Marketplaces hiking their commission from sellers is proof of the distress they are in. Jabong – which has been facing severe fund crunch – recently cut down on its low-margin brands, andMyntra had to migrate back to desktop after its app-only strategy cut down its revenue.

Yet, none of this has stopped bigger players from entering the sector – Aditya Birla’s ABOF, Reliance’s AJIO Life, Tata Group’s Tatacliq, – all the titans have been making their presence felt. Amazon, which had already invested $2 billion in India since they entered the market in 2013, is investing another $3 billion now.Tata Group also made its first investment in an e-commerce firm recently – in online jewellery platform Caratlane.

Some cynicism, however, is inevitable; cost of customer acquisition has discouraged Future Group Head Kishore Biyani from taking a leaf out of their competitors’ book. But the expansion of Central Mall and Big Bazaar going online show that they are taking competition from online marketplaces seriously.

Online e-commerce will drive 25 percent of organised retail and will be of GMV $60 billion by 2020, according to a study conducted by Google and A.T. Kearney. Besides, foreign investors like Japan’s Soft Bank and China’s Alibaba,HNIs like Ratan Tata are also waking up to the online opportunities –by investing in about 50 startups, a majority of them in e-commerce, including Snapdeal, Bluestone, Kaaryah, Paytm, Urban Ladder, Zivame. If the numbers are true, it certainly looks like Indian e-commerce is maturing.

We’re halfway through the year, and it’s apparent that ecommerce won’t be slowing down anytime soon. Not only are more businesses looking to establish online stores but also they are looking to develop their stores. According to Invesp, ecommerce sales is growing at 10% each year in the US alone and 19% worldwide.

For shoppers, the benefits are plentiful. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on gas. For retailers, the benefits are equally abundant. Let’s take a look.

Establish an Online Presence :

More than 80% of the online population has used the Internet to purchase something. Your customers expect you to be available, and this presence allows you to keep up with the competition. Otherwise, your audience will be flocking toward your competitors to make an online purchase.

Attract New Customers :

As a business owner, you want to grow your business and attract new audiences. Physical retail relies on branding and customer relationships management, but online retail has the added benefit of driving traffic from the search engines. If a customer is doing a search for photo editing software, for instance, they may land on your company even though they’ve never heard of you before.

Running an ecommerce store can actually save you money. How? With a web-based management system, you can automate inventory management and decrease the costs associated with it. Also, running an ecommerce store doesn’t come with the same overhead costs as a physical store. The additional profit that is made from reaching more customers will offset any initial setup costs.

Better Understand Your Customers :

It’s difficult to build a customer persona when you’re running a mom-and-pop shop. You can get a rough idea of who your customers are, but it’s based on your perception rather than actual data. With an ecommerce store, you have the ability to track your customers’ buying habits. What products are they most interested in? When are they likely to buy? What motivates them? All of this information can be used to sell more efficiently to your customers.

Boost Brand Awareness :

Ecommerce In Haryana will help your brand get more awareness in the online landscape. As you develop more web pages, the search engines can index them and boost your placement. It’s important to use good keywords in your content that are optimized for your audience, as this is what will drive traffic to your site. As your site gets more visibility, people will become familiar with your brand and reputation.

Equip Customers with Information :

When you have an ecommerce site, you can provide as much information as you want, which customers appreciate. From the product description to customer reviews to shipping charges, you can arm shoppers with the information they need to make informed buying choices, and you don’t need to provide the staff to answer these questions. This leaves you with more time for other tasks around the workplace.

Drive Conversions and Sales :

When you open up your business globally without any geographical or time constraints, you capture new audiences that you wouldn’t be able to reach otherwise. With a well-designed ecommerce site and a quality product, you can drive conversions and sales and experience a new level of growth. Analytics also helps you fine tune your marketing strategies so that you’re reaching the right audience.

Ecommerce is no longer a luxury for today’s businesses. It’s a necessity. Without ecommerce, you’re limiting the potential for growth. Fortunately, with the right software in place, running an ecommerce store is simple and rewarding. Let us handle these complexities and challenges for you, sign up for our solution today!

Today is day 3 of our infographic week based on the The Ultimate Guide to Marketing with Infographics, and I’ll be sharing our second infographic example using the 12 steps from the guide to make it awesomer. Don’t forget to check out the first example about “Always Be Testing – 24 Split Testing Ideas” from yesterday too if you missed it.

Could SEO kick PPC’s ass?

There are a ton of pros and cons for each which you’ll learn about if you read the tiny writing in the infographic below. To make it easier, I’ll dig into some of the juicier details here – and be sure to check out the tweet-ready quotes at the bottom.

Seconds out, round 1. Let’s see how the fight goes.

Why SEO Would Win the Fight

Search Engine Optimization (SEO)’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). UPPERCUT!

85% of clicks resulting from a search are on the organic links rather than the paid ads. HAYMAKER!

Why PPC Would Win the Fight

Pay Per Click (PPC) has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result. #RABBITPUNCH

You can manage your budget and measure your ROI much more easily with PPC. #STIFFJAB

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. #KIDNEYPUNCH

Over the past few years, Google has released several updates to their algorithm, of which Panda, Penguin, and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites, build incoming links, and use anchor text for outgoing links.

Despite the updates, however, On-Page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. Yet most SEOs still haven’t come to terms with that fact.

Google wants the user to be happy when they visit your web page. And the only way Google will know that your site users are satisfied is when they’re engaged. How long do they spend reading your content?
1. Site Speed

Recent research found that 47% of your target audience expects your website to load in under two seconds. What’s more, slightly more than half of all U.S. online shoppers won’t buy from a site if it loads slowly.

It makes sense. After all, don’t we all hate to wait? And the instant-gratification of the web has only made us more impatient.

So it makes sense that Google cares about page load time. From the Webmasters Central Blog:
Back in 2010, Matt Cutts announced that site speed will carry less weight than other key ranking factors such as relevance, authority links, and so on. That’s no longer quite so accurate in 2015. Nowadays, speed is essential.

Recent studies show that a delay of a single second in page response time can yield a 7% reduction in conversions.

Consistency is utmost important for a brand if they have to succeed in decision-making and Web Design In Panipat style implementation processes.

There are certain questions that you will have to answer yourself such as what is the purpose of your brand, where you want to be in the next few years in terms of marketing and business and the unique features provided by your brand which would help establish connection with the users etc.

The answers for these questions should be reflected in the design of your website and ensure the same design is used in mobile app, social media, printed materials and the marketing products that would be created by you.

Help users connect easily with your brand:-

Ensure easier connection for users with your website. Give enhanced focus on the design and development concept of the website in making the websites to load faster by making use of modern web and HTML technology.

The user controls and functions should be easier and flexible for the site visitors. Thus provide a pleasant experience for the site visitors which would encourage them to return back to your website while accessing the web during next time.

Common story should be created :-

Story creation should be an important aspect of your marketing and design plan for your website. Try generating more users for your website by creating visuals that communicate something to the users that can have a deep impact among them.

Sharing :-

Provide sharing options within the website which is an important social media marketing technique. This helps your brand connect with newer audiences with the help of your regular website visitors. Ensure adequate social share buttons are included wherever needed within your website.

Establish Trust :-

Good Web Service In Panipat should be designed to create trust among the users to do business with your brand. The ideal web design will include testimonials, links to media coverage, using own images, displaying the total number of social media connections etc.

Design that encourages action :-

A good web design in Panipat will have buttons that are designed easier for users to click and navigate towards the next step. The instructions should be clear and easy to understand for the users. Include options or buttons that are easier to find across the website for getting the best marketing results.

The world of textiles and apparels is huge! The global textile industry was worth $480 billion a few years ago and it has now become almost $700 billion. It is no longer limited to a few skilled artisans and craftsmen. Today, it comprises of a large number of workers, designers, manufacturers, and retailers.

Making its presence felt in almost all the fields, technology and modernization have entered the Textile software in Panipat and apparel industry, as well. Software applications are used in all the major operations of this industry. Various types of software are available in the market. They are used to serve various purposes in this industry. All the tasks related to this industry has become quick and easy owing to its use.

ERP for Textile Industry in Panipat is one of the widely recognized software applications used in the textile industry. It stands for Enterprise Resource Planning. It is unique software that lets one to integrate the activities of all the departments in a textile unit. No matter what it is, be it the finance department of a unit or its production department, it will help one to view all the related activities in single software.

The merits of this software application have been proven. It has come to be easily accepted in many industries. Textile and apparel industries make immense use of this application. It is used in various sectors of this industry like manufacturing, finance, Human Resource (HR), supply chain management, Customer Relationship Management (CRM), and many others.

It is easy to come across IT companies that make ERP software applications all throughout the world. One can also outsource them from offshore locations. Many programming languages can be used to make this application. It is generally advised that the user should be well versed with the language used to make this software. It will make the operation easy.

Majority of the ERP software applications are made in .net frame. It can also be made in other programming languages like PHP, MySQL, C#, VB, Python, etc. The programming language chosen in order to make the software application depends on the comfort of the programmer and on the infrastructure available with the user.

The hassles encountered in creating and installing them can be forgotten as ERP has many advantages to offer. It mainly performs the task of integration of activities in various departments. It thereby makes the process of communication easy. ERP software application makes it easy to access and understand the tasks performed by one department and react accordingly to the task.

SEO can be a scary topic for a lot of companies; the rules seem ever-changing and there are so many variables that can affect your search engine ranking that it can seem like an impossible task. If you decide to invest in your web design though, the key is to go for a company that can incorporate plenty of SEO tips and tricks into your new website. Read on if you’d like to know three of the top ones you should know about.

Incorporate social feeds :

As social media isn’t directy related to SEO, companies often dismiss it, but whenever anyone does a search for a name (company or person) it’s likely that twitter profiles, LinkedIn accounts and Facebook pages will crop up. If you incorporate social feeds onto your web page, then the spiders that search it will pick up on them as having recently posted content, and it will help to give your page ranking a boost.

Also, it’s worth bearing in mind that posts and articles put on Google+ in particular are prioritised, so even if your homepage didn’t make the top ten results for a keyword search with good web design in Panipat, as long as you’re posting relevant and useful content on your social channels, your customers will still be able to find you.

Tidy page, faster performance :

There are several ways that designers can also help with boosting SEO in a visual way. Firstly, they can help you to create a page with minimal text that still contains the keywords and content you need in order to deliver the right message. This will both reduce your bounce rates from frustrated customers who don’t want text-heavy pages, and reduce the amount of unnecessary code in your pages.

Secondly, they’ll be able to correct your image sizes. If your loading time is too long, customers are likely to go elsewhere – the last thing the mobile customer wants to do is waste all of their data allowance downloading one image from your site. This will affect your bounce rate as well as your performance rating on search engines, so enlisting the help of an expert, such as those at who specialise in SEO-friendly design, means you won’t compromise on quality having good web services in panipat.

When it comes down to the coding and the more complex details of your site, your web designer can be crucial. First of all, consider your metatags – the description and keywords of your site that are embedded into your code – as they summarize what your site is all about. When a user conducts a search, the description tag will be the short summary that appears about the page (about 150 – 200 characters long).

If this isn’t accurate, it could drive people away from your site, or it may even drop you down the rankings completely. You can also ensure keywords such as page titles are inserted into domain names, giving your pages another SEO boost.