Thursday, November 10, 2011

I've hi-lighted this kind of thing before - but it seems some folk just don't learn. This one is more ironic because the requested document is a piece of commissioned research - let's hope the research questionnaire was better designed than this form.
I can remember back in the 1990s how it was common practice for US-based organizations to insist on a 'zip code' on their online forms. Well, I thought we'd moved past that ... but apparently not. This form actually gives the user of choosing their country from a long list - but still insists on a State being entered [Sunderland is now in Wyoming, by the way]. All it needed in the 'States' field was a 'not in the USA' option. Or better still, have the techies override the necessity for the 'State' field to be completed if the user selected a country other than the USA.

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when you’re inside the bottle, you can’t read the label ... so get outside the bottle

This blog is simply a marketer’s view of the good, the bad and the ugly of Internet marketing that I come across in my daily life. I do not go looking for them - they come to me [in the case of emails, literally].

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If you find this stuff even remotely interesting, take a look at more of my thoughts on this whole Internet marketing malarkey on my web site - www.alancharlesworth.eu

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All of the comments on these pages were accurate at the time of writing. Obviously, some of the 'iffy' practices may have been put right since - maybe because someone at the organization read this blog?