Salesforce Buys Big Data Startup RelateIQ For Up To $390M

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The motto at Salesforce.com seems to be if you can’t beat them, buy them. This time the exact target of Salesforce.com’s $390 million desires is the scrappy startup RelateIQ, which uses searches of unstructured data from email, social networks, and calendars to automate large portions of the sales process.

Salesforce.com pioneered the shift to enterprise cloud computing, redefining modern CRM as we know it. As you know, RelateIQ is pioneering the next generation of intelligent computing through data science and machine learning. Looking ahead, salesforce.com’s acquisition of RelateIQ will extend the value of salesforce.com’s #1 CRM apps and platform with a new level of intelligence across sales, service, and marketing.

RelateIQ uses large-scale data-mining technologies to automate relationship tracking in the enterprise and CRM world. The company’s software eliminates the manual data entry required to get more insight into professional relationships.

The connection to search stems from the company’s use of algorithms to better understand actions in the workplace, capturing data from email, voice, social networks and calendars, and using natural language processing to analyze those communications.

Under the terms of the Salesforce.com deal for RelateIQ , all outstanding shares of RelateIQ capital stock will be cancelled and converted to shares of Salesforce.com common stock with a value of $350 million. Salesforce.com is also assuming the $40 million in cash that’s on the RelateIQ balance sheet from its March round of funding.

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OverviewSalesforce is a global cloud computing company that provides business software on a subscription basis. It is best known for its on-demand customer relationship management (CRM) solutions. It offers users with a customer community, partner community, developer community, and an app exchange marketplace. Salesforce provides its products and services to various industries, including healthcare, finance, …

OverviewRelateIQ, a salesforce.com company, has re-thought customer relationship management from the ground up, building the world's first Relationship Intelligence platform. It automatically captures data on your most important sales prospects, making it easy to collaborate with your teammates to close deals faster. The platform works everywhere you work, whether it's on a mobile app in your pocket …