Sacha Baron Cohen's 'Bruno' May Be Stealthily Filming in L.A.

Now that Borat caused a sh*tstorm of publicity for Sacha Baron Cohen, it's going to make the filming of his follow-up (in which he takes on the character of Bruno; the homosexual Austrian youth-oriented news reporter) much more interesting. After all, a lot more people know who he is now; they know his game. Is there any town in this country where its citizens are so out-of-touch and self-absorbed that they won't recognize the comedic actor in uniform performing his usual shtick? Well, it seems there is such a place -- Los Angeles. La La Land. Defamer reports (via a spy) that Cohen (as Bruno) and his ten-person crew were spotted at the Omni Hotel in downtown Los Angeles attending a luncheon hosted by the Foreign Trade Association. Yup, it appears Bruno is officially underway.

According to the spy, Baron Cohen has ditched the Bruno mohawk for something a tad more low key. "He's dressed in leather pants, black vest and a black t-shirt. The hair is kinduva flock of seagulls/sad boy from the cure look - rusty brown hair mopped over to one side and the tips are a frosty blonde." Apparently, the crew is telling the people who sign releases that they are filming a documentary about American culture and the World Trade. And, with the exception of our spy, "99% of the people had no idea who he was." The best part of the whole thing was that when the spy realized it was Baron Cohen and tried to get a picture, the crew were all over him like white on rice; following him around, blocking his view. Since Los Angeles is hosting a World Trade Week, I'm sure Cohen and his crew will be all over the place -- assuming people don't blow up his spot (ahem, no comment). If anyone manages to snap a photo of Bruno doing his thing, feel free to hook up your good friends at Cinematical. We're here to serve ...