Agricultural products sold by market stalls — including fruits, vegetables, dairy, eggs, honey, livestock, or “any other fresh or processed product produced in California” — that are found to be “false, deceptive, or misleading” may lead to fines between $100 and $3,000, up to six months imprisonment, or both.

Since the late ‘90s, the number of farmers markets in California has reportedly grown from 300 to 800. And although new markets have provided more access for farmers and shoppers alike, “they have also cannibalized existing markets,” says The LA Times.

The advent of profitable buzzwords like “fresh,” “local,” and “organic” have inspired other businesses to take advantage of the cachet, and instead of farmers providing direct access to consumers, groceries and restaurants have taken on the role of providing farmers market produce.