Speaking from his radio station, WCKG in Chicago, Dubiel explains on this video that this is a concept that has been used for nearly 100 years now by people who write books, teach courses or sell ideas.

"When you look at public speakers, one of the reasons why authors like to speak to big groups in auditoriums and college campuses is because it's one person -- you -- sharing your idea with hundreds of people," he says. "And so, the percentage of sales that you might make of your book or your product or your service or your idea -- the amount of people that you reach grows exponentially.

"That's why when you're being interviewed, it's even more powerful, because of instead of standing in front of a room of hundreds, you -- if you do it the right way -- will be heard by thousands."

Whatever form of media you are using for the initial live interview, that content can be re-purposed on the internet by the media outlet, and then "even more people will hear your message -- and you know what that means: More people can buy your book or your product or your service."

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