Consumer awareness is the first step toward adoption of any new product or technology, and awareness of all of these technologies is quite strong, CEA found: nearly 50% of the online U.S. adult population has seen or heard something about voice-to-text and text-to-voice in the past 12 months. The numbers are higher for voice control and video chat, with 62% and 65%, respectively having “some familiarity with the specific feature.”

Turning to consumer interest in owning devices capable of these features, 34% of survey respondents expressed interest in owning a device with voice-to-text capabilities compared to 29% for text-to-voice. One-third (34%) also expressed interest in owning a device with voice control capabilities, while 23% expressed interest in owning one with video chat capabilities.

“Mobile devices, such as powerful smartphones and tablet computers, are increasingly coming to market with these features already built in and have, in turn, catapulted these technologies into the realm of consumer desires,” CEA senior research analyst Kevin Tillmann commented.

“These technologies are quickly becoming an integral part of Americans’ lives and are significantly changing the way in which consumers interact with their tech devices.”

When it comes to desired improvements, 77% of voice-to-text users would like better speech recognition, with nearly two-thirds (63%) of text-to-voice users expressing a desire for better performance. Nearly half of consumers (49%) would like to see improved reliability of voice control technology, while over half (55%) of video chat users would like to see improved service quality.