Wednesday October 10th 2018 from 10.00 - 14.00h. BrabantStad organises an energetic seminar that focuses on serious deployment of Sustainable Urban Mobility in the Smart City. Today’s cities and regions in Europe face challenges in terms of congestion, air quality, noise, livability, lack of space, global warming and sustainable economic development. The question is how will we move from a to b in the decades to come? The solutions that industry can offer have the potential to be a game changer and have a large impact on society and the way how we use public space. Developments in mobility are complex and highly dynamic, meaning it is nearly impossible to accurately predict the future. What we know today is obsolete tomorrow, so what we need is learning by doing. Governments, industry, researchers, citizens and all other stakeholders need to work together in living labs, real life test beds and learning ecosystems. We need creativity and partnership. Main question today is 'How to make change happen?' and our inspiring speakers might bring us closer to the answer.

With a 150-minute dynamic and interactive program, we intend to outline a number of stories in the field of Sustainable Urban Mobility. 5 minutes pitches of speakers are combined with round tables sessions of 10 minutes with the attendees.

Local and regional governments as catalysts in deployment and scaling of sustainable urban mobility - Martin Tollén, County Council Region Östergötland, Sweden and Coordinator Mobility of Assembly of European Regions (AER).

What are the ‘needs’ of the automotive industry to deploy ‘new and sustainable mobility services’ in cities and regions? - Stefan Büchele, Deputy Director of Administration and International Cooperation at e-mobil BW State Agency for New Mobility Solutions and Automotive Baden-Württemberg in Stuttgart.