Thursday, June 30, 2016

When it comes time to launch an HR mobile app, you can't just send out an email and hope employees download it. Technology adoption in a large enterprise is hardly ever that easy, especially when your audience is not accustomed to using mobile apps. To encourage employee engagement with the mobile app, HR teams would do well to learn from technology marketing teams about best practices for gaining adoption of new technologies.

For new technologies to gain traction and eventual adoption, you must first learn about your different user types, and then identify what it will take for them to find enough value in the technology to start using it.

Due to the proliferation of social, mobile, cloud and connected technologies, many organizations have begun adopting big data as a means for collecting, analyzing and making strategic decisions. This has become a powerful way to unlock actionable insights across your business, but it also brings with it some concerns about big data ethics that need to be addressed.

Because accessing and storing data is so easy, some organizations "collect everything and hang on to it forever," says Ira Hunt, chief technology officer at the Central Intelligence Agency (CIA) in The Huffington Post. He adds, "The value of any piece of information is only known when you can connect it with something else that arrives at a future point in time."

It is not just the CIA collecting data like this. Major grocery store chains, investment banks and even the U.S. Postal Service have a predictive analytics function with the sole purpose of collecting and analyzing data in order to predict buyer behavior.