2 Graphic Design: General Information Portfolio Instructions & Requirements The portfolio review is for students applying to the Florida Atlantic University BFA Graphic Design program. The purpose of the portfolio review is to continue to support students in their process of becoming successful learners and well prepared for the graphic design profession. The process also allows for selection based on merit as well as to accommodate the full resources of the program. Requirements: Prior to applying, all graphic design core courses must be completed. Please consult advising. Contents of the Portfolio: Your portfolio must consist of ten 15 x 20 inch black mounting boards. Your works must represent, demonstrate and include the following areas of concentration listed below. If your course projects are lost, damaged and/or your work does not fulfill the criteria below, then you are encouraged to submit self-study projects. Important: Applications that do not include all of these areas of concentration will not be considered. It is highly recommended not to submit commercial-applied projects such as stationery designs, brochures, calendars and/or magazine advertisements. Areas of Concentration: Listed below, the minimum number of works /samples required for each area (6) Works that best demonstrate 2-Dimensional Design, Color Application, Typography, and Layout Compositions: (An Artist Book may count as one of the six pieces.) (Do not submit a color wheel study or exercises. Confine submissions to original works.) (Multiple pieces from one series will be considered as 1 work with one label.) (2) Works that best demonstrate Drawing Skills: (Figurative Drawings, Gesture Studies, Still life, Narrative Drawings, Perspective Observations and/or Media Explorations.) (2) Studio (Examples may include: painting, ceramics, 3-D, sculpture, printmaking, and photography.) Criteria: Design Fundamentals: an understanding of spatial relationships, including line, color, value, contrast, form, shape, texture, and the principles of Gestalt. Typography: understanding the construction of letterforms and type as design (connotative power of letterforms) Layout & Composition: demonstration of layout and design composition, hierarchy and the organization of visual design elements. Color: appropriate use of color value and contrast Creativity, Imagery and Ideation: ability to create expressive, unique and innovative visual works and the methodology of design applications. Includes conceptual development: the demonstration of originality, selection of imagery and experimental processes. Drawing Skills: the ability to render from observation and demonstrate composition, mark-making and rendering techniques. Craftsmanship: knowledge of appropriate skills as related to the area of concentration. Page 2

3 Craftsmanship Portfolio Presentation: Craftsmanship and presentation are important in the portfolio. You are applying to a BFA program that prepares you to be a professional designer. You need to show an appropriate level of professionalism in your portfolio. Project-Related Craftsmanship: Each area of concentration subscribes to an appropriate craftsmanship as defined for that area of study. For example, charcoal drawings may reflect a variety of expressive markings; however, 2D works may require precise execution of line, form, shape and color renderings. Recommendation: It is highly recommended you consult with your professors for guidance in selecting projects/studies for submission. The do & don t list: 1. Do not include un-mounted works of art exceptions, such as an artist book or brochure are welcomed (see p. 8). 2. All work must be mounted on 15 x 20 inch black mounting boards with cover sheets. Do not attach the cover sheets to the front corners of the boards. 3. Each work must be labeled and identified (including self-directed studies) for the area of concentration for which the work will be reviewed for consideration (see p. 10). 4. Do not submit more than 10 presentation boards. However, you may include more than one work per board. The labels are placed on the cover sheets corresponding to the location where the work is mounted on the board (see page 6 for details). 5. If submitting a painting mounted on board canvas and the size is relatively close to 15 x 20 inches, you may submit the painting without mounting (gluing) the work to a presentation board. 6. Works larger than 15 x 20 inches (e.g. drawings, canvas and poster-size projects) may be represented by a photo documentation and neatly rolled and placed inside a tube (see p. 9). 7. Three-dimensional and mix-media works should be represented by quality photographic prints with detail views. When photographing 3-dimensional works and detail views, pay specific attention to corrective lighting / backdrops / shadows / focus and color correction. 8. Color copies of your projects are acceptable; however, submitting original work is recommended. 9. Do not submit frames, glass, or Plexiglas. IMPORTANT: When you open this document in Abode Reader, located in the top right corner of the menu bar, check the box that states: highlight required fields. By checking this option, you will be able to view the areas on designated pages (forms) that require typed information for submission. Pages: 11 (project description labels make additional copies of this page if necessary) 12 and 13 (project description sheet make additional copies of page 13) 14 (outside labels), 16 (Committee Valuation Form) and page 17 (Application Page checklist). Page 3

5 Graphic Design: Attaching Cover Sheets to Presentation Boards (Front View) (Back View) (fold the cover sheet over and attach with tape) (tape) White Cover Sheet ONLY Attach the cover sheet to the back of the presentation board with tape. Description Label Do not attach the cover sheet to the corners of the mounting board. [Artwork may be mounted vertical or horizontal] White Cover Sheet Project Description Label (see page 10 for instructions) Description Label.25 inch Border / Margins: Depending on the size of your art work, the average margins on the sides and bottom may range between.25 inch to 1 inch. Page 5

9 Graphic Design: Submitting Large Flat Works (e.g. drawings / canvas paintings / posters larger than 15 inch x 20 inch) Apply a strip of Velcro Cardboard tube Next: apply the adjacent side of the Velcro strip to the outside of the portfolio case and attach the cardboard tube. Identification Labels (see p. 14) Carefully roll the work and place inside the tube (Remember to attach a description label to the back of the artwork) Page 9

15 Graphic Design Statement of Intent The Statement of Intent (250 words) explains why you want to achieve a BFA. Describe your specific design interests including historic or contemporary references. Use appropriate design vocabulary. It is recommended you use Microsoft Word to check for spelling, grammar and word usage. Print the essay in Times Roman, 12pt, double-spaced with 1-inch margins on all sides of one 8.5 x 11 inch sheet of paper. For the heading (Statement of Intent) use 12 pt. Times Roman Bold and center at the top of the page. Page 15

17 Graphic Design: Application Page -- Check List (Include this page in your Application Packet) Name: Concentration: Graphic Design Checklist: Transcript (unofficial transcript is acceptable) Statement of Intent Project Description Sheet Committee Evaluation Form -- [3 copies] I certify that everything checked above is included in my application. I understand that if my application is incomplete, my portfolio submission will not be reviewed. Signed Name Printed Name Date You will be instructed to the dates, times and location for dropping-off your portfolio. Once the review process is completed, you may pick-up your portfolio on the announced dates and times. The Department of Visual Arts & Art History will not store or be responsible for portfolios after the date announced for pick-up. Page 17

portfolio materials» intro. to graphic design all projects & process book» typography i all projects & process book» three drawings» two works from non-graphic design courses (one of which must be 3d)»

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