Although mobile devices now represent more than half of Google searches, advertisers are not yet ready to spend as much on mobile traffic as they do on desktop, according to the report. RKG data found that phone and tablets produced 43 percent of Google search ad clicks in Q2 2015, which is below the 47 percent share of Google organic search visits.

Of course, organic search and social sharing are closely related. Mobile devices generated 61 percent of sites’ social media visits because Facebook pushed out fixes for iOS and Android to reduce the amount of traffic that did not pass a referrer to site owners.

A closer look at different social media platforms shows that Facebook generated around two-thirds of social media-driven site visits in Q2 2015, up 9 percent from the previous year. While Pinterest generated an average of 18 percent of social site visits, the platform often produced a higher share for retailers making concerted efforts to leverage the site.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.