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iMUSIC - ARTISTdirect, Inc.'s new label iMUSIC promises a new direction for the music business. iMUSIC is a radically simple and fair business model for signing, promoting and compensating artists. iMUSIC and the artist share net profits equitably; the artist retains ownership of his masters; the agreements cover only one release, and a major distributor - BMG - gets the releases into stores. To keep costs down and put more dollars into the artists' pocket, there are no six-figure videos or expensive radio campaigns. Instead, iMUSIC gets creative using traditional and non-traditional marketing avenues, especially the Internet. The artist has total control over his music, and is hands-on with how marketing dollars are spent.