Victoria’s secret for 21 years, the business secret behind it you know?China time on December 6, the annual d dense Show (Victoria ‘s Secret’ s Fashion Show) routinely aired on CBS, but ratings dropped out of the low, 18 to 49, rating of 2.1, 2.3, below last year’s saw the lowest ratings, the last d the Show’s ratings have dropped 32% from 2014. There were 6.65 million views this year, up from 6.6 million last year. Although poor ratings, but the d show the price does not poor, budget around $20 million, is one of the most expensive fashion show, because in general, show the budget is between $200000 and $1 million. Where did all this money go? Site cost: Grand Palais, the place where old Buddha Karl Lagerfeld holds a fashion show for chanel every year; Human cost: the appearance fee of 51 models and air tickets and accommodation fees; Fantasy Bra costs: this year’s Fantasy Bra was designed by jewelry designer Eddie Borgo for $3 million; Costumes and props costs: among them, the Victoria’s secret wings of Lily Donaldson are said to have more than 2500 gems, which are the most “flash” of 43 pairs of wings. Guest cost: Lady Gaga, Bruno Mars, and The Weeknd. Today, Victoria has become the underwear empire, according to IBISWorld, which accounts for 35 percent of the lingerie industry. And what is the role of the huge Victoria’s secret show every year? We all know that the Victoria’s secret show is a well-planned marketing, but it is not greasy. In 1982, Limited Brands bought the company from its founder, Roy Raymund, who became a Limited Brands subsidiary. In 1993, the company developed the national chain underwear and pajama brand, while Roy Raymund committed suicide by jumping from the golden gate bridge because of bankruptcy. On August 1, 1995, d at New York’s Plaza Hotel (Plaza Hotel) held the first d show, but at that time, it is a budget of just $120000 of underwear, compared with today’s d dense show. D show executive producer, d dense parent company Limited Brands CMO, chief marketing officer Ed Razek later said, “frankly, I think the first dimension show a failure from the aesthetic Angle, we also don’t know what you’re doing at the time, until the next day newspapers all over the world call it ‘s underwear show, we just into the now.” The preservation project of the Victoria secret show ended up being a conversation piece. With today’s d show different, when the dimension of dense models are made of pure cotton underwear with silk robe, such as no diamond underwear, no fancy costumes, more not symbol d secret of angel wings. Claudia Schiffer first wore a million dollar Fantasy Bra in the 1996 Victoria’s secret show. In 1997, the company launched a product line called “Angels,” in which top models wear wings to display their underwear, the first time that Victoria has appeared on the wing. The Angels’ advertisement was a success, and vermicelli decided to add wings to the Victoria’s secret show. In 998, Victoria’s secret wings first appeared on the Victoria’s secret show, and since then the wings have become a traditional project of the Victoria’s secret show, and the designers have spent more on their wings than underwear. Gradually, the style of the wing’s wings became more and more complex, and it was endowed with a richer meaning. Every year, only a third of Victoria’s secret models have the chance to wear Victoria’s secret wings, and Victoria’s secret wings become the symbol of the model’s honor, even leading to the “jealousy of the wings” between the models. Chinese model sui he, for example, is in the d in the fifth year of the secret show, and for the first time to wear d wings, even Chinese sui he fan and have a splendid, don’t have to use “invisible wings” as the idol. D show since 2001 in the television broadcast, initially on the ABC television broadcast, CBS has been held since 2002 d show featuring up to now, in addition to 2004 NianWeiMi cancelled show instead of the national tour of the year. CBS pays the company about $1 million a year in royalties. For $1 million, CBS bought the one-hour Victoria’s secret show. It is also the key to the sale of the show, which turns an AD into a show that attracts tens of millions of viewers. In addition, the company will also find several manufacturers to sponsor the Victoria’s secret show, such as swarovski, fujifilm and so on, it seems that every casual exposure is paid for by the manufacturers.

China time on December 6, the annual d dense Show (Victoria ‘s Secret’ s Fashion Show) routinely aired on CBS, but ratings dropped out of the low, 18 to 49, rating of 2.1, 2.3, below last year’s saw the lowest ratings, the last d the Show’s ratings have dropped 32% from 2014. There were 6.65 million views this year, up from 6.6 million last year.
Although poor ratings, but the d show the price does not poor, budget around $20 million, is one of the most expensive fashion show, because in general, show the budget is between $200000 and $1 million.
Where did all this money go?
Site cost: Grand Palais, the place where old Buddha Karl Lagerfeld holds a fashion show for chanel every year;
Human cost: the appearance fee of 51 models and air tickets and accommodation fees;
Fantasy Bra costs: this year’s Fantasy Bra was designed by jewelry designer Eddie Borgo for $3 million;
Costumes and props costs: among them, the Victoria’s secret wings of Lily Donaldson are said to have more than 2500 gems, which are the most “flash” of 43 pairs of wings.Guest cost: Lady Gaga, Bruno Mars, and The Weeknd.
Today, Victoria has become the underwear empire, according to IBISWorld, which accounts for 35 percent of the lingerie industry. And what is the role of the huge Victoria’s secret show every year?We all know that the Victoria’s secret show is a well-planned marketing, but it is not greasy.
In 1982, Limited Brands bought the company from its founder, Roy Raymund, who became a Limited Brands subsidiary. In 1993, the company developed the national chain underwear and pajama brand, while Roy Raymund committed suicide by jumping from the golden gate bridge because of bankruptcy.
On August 1, 1995, d at New York’s Plaza Hotel (Plaza Hotel) held the first d show, but at that time, it is a budget of just $120000 of underwear, compared with today’s d dense show.
D show executive producer, d dense parent company Limited Brands CMO, chief marketing officer Ed Razek later said, “frankly, I think the first dimension show a failure from the aesthetic Angle, we also don’t know what you’re doing at the time, until the next day newspapers all over the world call it ‘s underwear show, we just into the now.”
The preservation project of the Victoria secret show ended up being a conversation piece.
With today’s d show different, when the dimension of dense models are made of pure cotton underwear with silk robe, such as no diamond underwear, no fancy costumes, more not symbol d secret of angel wings. Claudia Schiffer first wore a million dollar Fantasy Bra in the 1996 Victoria’s secret show.
In 1997, the company launched a product line called “Angels,” in which top models wear wings to display their underwear, the first time that Victoria has appeared on the wing. The Angels’ advertisement was a success, and vermicelli decided to add wings to the Victoria’s secret show.
In 998, Victoria’s secret wings first appeared on the Victoria’s secret show, and since then the wings have become a traditional project of the Victoria’s secret show, and the designers have spent more on their wings than underwear. Gradually, the style of the wing’s wings became more and more complex, and it was endowed with a richer meaning.
Every year, only a third of Victoria’s secret models have the chance to wear Victoria’s secret wings, and Victoria’s secret wings become the symbol of the model’s honor, even leading to the “jealousy of the wings” between the models. Chinese model sui he, for example, is in the d in the fifth year of the secret show, and for the first time to wear d wings, even Chinese sui he fan and have a splendid, don’t have to use “invisible wings” as the idol.
D show since 2001 in the television broadcast, initially on the ABC television broadcast, CBS has been held since 2002 d show featuring up to now, in addition to 2004 NianWeiMi cancelled show instead of the national tour of the year.
CBS pays the company about $1 million a year in royalties. For $1 million, CBS bought the one-hour Victoria’s secret show. It is also the key to the sale of the show, which turns an AD into a show that attracts tens of millions of viewers.
In addition, the company will also find several manufacturers to sponsor the Victoria’s secret show, such as swarovski, fujifilm and so on, it seems that every casual exposure is paid for by the manufacturers.