But this isn't an ad for the latest multi-hour energy booster or hangover-inducing alcoholic energy drink. REAP is arguing that coal isn't as clean an energy source as the industry would like you to believe.

The video encourages thanking "the big utility companies for putting profits before your future health, the economy and the planet."

Even without negative publicity, coal mining in Appalachia is on the decline. According to the Associated Press, "The U.S. Department of Energy projects that in a little more than three years, the amount of coal mined [there] will be just half of what it was in 2008. That's a significant loss of a signature Appalachian industry, and the jobs that come with it."