An Evergage segment is a real-time grouping of accounts or individuals based on a set of criteria you define. Segment updates happen in real-time, so any membership changes occur immediately, even during the same visit.

This article provides guidance around accessing data in segments. Refer toCreate a Segment for more information about creating segments in Evergage.

Segment Detail Tabs

There are four tabs that provide information within a segment:

Users (or Accounts)–lists the users who are currently part of the segment. Account segments are visible if your dataset is configured to support both users and accounts

Membership–includes segment trends and the option to add other segments to compare the number of users for a specific time period

Segment Compare–compare KPIs like conversion rate, visit duration, and engagement score in a particular segment to other segments or that of all visitors to your site as a whole

Membership

You can compare across multiple segments to see when users are added or removed from the segment. This can help you analyze how a campaign affected a particular segment by the addition or removal of users. For example, if you have segments defined for first time visitors and returning visitors, this is a great way to compare KPIs for these visitor populations.

Segment Trends shows segment membership trends as compared to the global average

Click Select a segment to add additional segments to the Segment Trends graph

Remove a segment from the comparison list by clicking x next to the name of the segment

Segment Compare

The Active Users History graph shows a comparison of users, engagement, activity, KPIs, and other actions across segments, displayed as averages or totals.

Click Select a segment to add additional segments to the Active Users History graph

Remove a segment from the comparison list by clicking x next to the name of the segment in the chart

Category Affinities

Visible for retail and e-commerce sites, Category Affinities shows views, view time, purchases, and revenue by category for users currently in this segment. The sunburst chart represents hierarchical data in rings with the innermost ring being the top-level category, second ring being all second-level categories, and so on depending on the complexity of your site.

Hover over an inner level band to see affinities for a top level category

Hover over the next level band to see affinities for that category

In the segment example at the right, nearly half of the views are for Women’s clothing (43.8%), with Handbags (13.3%) getting the most views, followed by Tops & Blouses (8.40%), Shoes (6.29%), Dresses & Skirts (4.86%), Jewelry (4.39%), Pants & Denim (4.26%), and finally, New Arrivals (2.31%).