Monday, January 14, 2013

Nike made it official today in Abu Dhabi that Rory McIlroy has joined Team Swoosh, a move that became apparent late last year and was denied by no one.
The rumored numbers -- as high as $250 million over 10 years though others have said it's less than $200 million -- explain McIlroy's decision to join Tiger Woods on the Nike staff. It's a huge cost to Nike but the company landed the game's new superstar and locked him up long-term.
McIlroy leaves Titleist, which traditionally hasn't paid huge dollars to keep the game's top stars.
How good is the Nike equipment McIlroy will be using?
Good enough for him to feel comfortable about the change. If he feels good, that's what matters.
Here's a link to the new Rory/Tiger commercial released by Nike, a fun play on their relationship. That's a pretty strong twosome.http://www.charlotteobserver.com/2013/01/14/3787917/tiger-woods-vs-rory-mcillroy-in.html

5
comments:

Anonymous
said...

Reading the extraordinary dollars that are paid to athletes, already making extraordinary dollars from being top athletes, to hawk Nike's products makes me put into real terms how much, we the consumer, are overpaying for Nike's products. This is $250,000,0000, 1/4 of a $1 Billion that is not going into improving Nike's product, or helping to create good paying jobs for American people, but rather remunerating already extremely wealthy people on the backs of us dupes willing to pay way too much for a cheaply-made product with the "right" logo on it.

It's called advertising moron and it, along with product development and job creation, are all part of their business model. Nike is willing to bet they will increase their income by more than $250 million over the next 10 years by paying Rory to wear, use, and promote their golf equipment. I guarantee you they have a room full of people much smarter than the both of us crunching the numbers on this advertising strategy.

It's called advertising Moron. Nike is willing to bet they will increase their income by more than $25 million a year by paying Rory to wear, use, and promote their golf equipment. Do you know how many billions of people will see him wearing that Swoosh on his hat every Sunday?

Rory "feels good" about the equipment, eh? I bet he feels good right now cause he is cashing in. Talk to us in a year or two if he doesn't "feel good" about the equipment anymore because he hasn't won a meaningful tournament after switching.