DAY 91. Glauco Diogenes

Creative Director, Graphic Designer and Illustrator .

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English:

Glauco Diogenes – São Paulo 1979

One of the most versatile and talented designers of his generation, he acts as Creative Director, Graphic Designer and Illustrator since 2000. His Portfolio presents projects of great relevance and scope of media and market segments. Cases in illustrations, branding and creation of brands and logos stand out internationally, appearing prominently in prestigious publications such as the Los Logos series of the German publisher DGV – Die Gestalten Verlag, Logo Design from the conceptualized TASCHEN. All this besides ILLUSTRATION NOW 3 and ILLUSTRATION NOW PORTRAITS. In 2005 he founded the SUPERNOVA®. – a multidisciplinary studio that in just over 7 years, has served over 400 clients in Brazil and abroad. TV Globo, Coca-Cola, General Electric, Klabin, Absolut Vodka, MTV, Santander Bank, Grupo Votorantim (Votorantim Group), São Paulo’s City Hall, SESC-SP, São Paulo Futebol Clube (a soccer club from São Paulo), Abril and Globo Publishers, Tok&Stok and Marcelo Rosenbaum have projects with the signature of the Designer.

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What is your impression about a brand called Brazil?

If I could summarize the meaning of the “brand Brazil” in one word, it would be: Overcoming!

It is truly amazing the unique ability to reinvent itself that this brand and these people have, if we list all adversities to which they are constantly exposed. A proof of this is the social movements recently promoted by a large portion of the population, completely dissatisfied and nonconformist with the political, economic and social scenery that we are living.

The graphic symbol of this Brazil would be a big Phoenix, willing, hopeful, vivid and colorful in search of the best for itself and for its peers. It is very difficult and antagonistic to imagine that there could be so much beauty and so much creativity in such a hostile environment, so favorable to failure; but even though, there is always a “glimmer of hope”, an overcoming flame that literally “revives the crowd.”

It is also amazing the amount of talent that bloom in the most distant suburbs, a complete waste, that are diamonds in the rough state, that if well polished, they would have long ago replaced the entire country in another context; they are like those trees that survive in the midst of the spans of the buildings, sown for some more unsuspecting bird, and growing up in the chaos, in the middle of nowhere and “arrange a way” to move on. By the way, if the “way” or “Brazilian way”, this characteristic so peculiar of Brazilians was only used for good, it would be doctoral thesis in large world universities.

My dream of Brazil is still distant, is in a raff (initial process of a drawing to represent an idea).

I firmly believe that Design can be the vector, the guiding principle of this evolution process of the country while a nation. If the methodologies applied to design projects were also applied in macro and micro spheres, coordinated for a common goal of the nation, we would certainly have a broader sense of integration, and this, I believe, would strongly support the advance of basic processes in which we still skid. We need to be more accurate, less fastidious and more stringent in relation to what is urgent, important and what is and what will always be irrelevant.