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Prince was founded in 1970 and is currently based out of Atlanta. Prince has revolutionized the game of tennis through the relentless pursuit to innovate and develop racquets with game-changing technologies that set the standard. They first started doing this in 1978 when Prince Engineers began designing racquets using graphite (carbon fiber), a next-gen material used mainly in aerospace tech at the time. With past Grand Slam champions and former world number ones such as the Bryan Brothers, David Ferrer, John Isner, and Daniela Hantuchova endorsing their frames, Prince racquets are created with the highest level of performance in mind. The company has led tennis racquet innovation by being the first company to produce an oversize and an extended length racquet!