1. Your Customers Are There People are searching for your solution. Every day, there are over 3.5 billion searches on Google for something – something that you have the solution for. You just need to show up. 2. AdWords Is Profitable AdWords can, and should be, profitable for your business. That means if you spend … Read This Post

You don’t have to spend a lot to have success with AdWords. For this case study, the client only spent $260 / month for 2 months. Sure they will likely spend more now that they see how well it works, but I just wanted to show that AdWords isn’t “expensive” if you launch your ad … Read This Post

Optimizing your PPC advertising campaigns takes a combination of getting people to click on your ads and getting them to convert once they reach your landing page. However, there is a fundamental difference between step one and step two of the process. Essentially, the difference is who you are trying to impress. Where the first … Read This Post

Why Advertising On Facebook Is A Must Facebook is the largest social network in the world, hosting just over 1.13 billion daily active users and just over 1.7 billion monthly active users. For marketers who want to reach their audience in a meaningful way, ignoring Facebook is no longer an option. Roughly 1 out of … Read This Post

Before we dive into the ConvertKit review on why you should be using ConvertKit over MailChimp (or Aweber) for your email marketing platform, let me quickly tell you how I got here: Like most people, I started collecting emails using MailChimp (coupled with SumoMe) as my email service provider (ESP). Why? Because it was free (up to 2000 … Read This Post