Friday, March 22, 2013

Beyonce In H&M Summer Ad Campaign

On Thursday, the retailer announced that Beyonce, 31, will star in its summer ad campaign - "Beyonce as Mrs. Carter in H&M" - which features the singer posing in a tropical location in the store's threads.

"I've always liked H&M's focus on fun and affordable fashion," Beyonce was quoted as saying. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind."

H&M describes its campaign as "an epic fantasy, with glamour, drama and also a sense of paradise."

"It was a beautiful shoot on a tropical island,"Beyonce explained, adding: "It felt more like making a video than a commercial."

It has to be mentioned that the campaign was shot in the Bahamas and Beyonce's song "Standing on the Sun" will be featured in the upcoming commercial.

translation

Feedjit

Flag Counter

Chatter Busy

The quotes published on this blog are gathered from a variety of sources and are meant for entertainment purposes only. We provide no warranty as to the veracity of the content presented.

All celebrity images that appear on this blog are the copyright of their respective owners, and we claim no credit for them whatsoever. If you own the rights to any image, and do not wish them to appear on this blog, please contact us, and we shall remove them.