We're about to try a different tack with promoting The Dreaming Demon. Previously this novella was up for sale on Smashwords as well as Amazon, which made it more widely available across multiple platforms, including Nook and Kobo. However, we found that almost all of our sales were coming through Amazon. We've now decided to give the Amazon Kindle Select route a try, which requires the book to be offered exclusively at Amazon, and taken down from other retailers. What you get in return is the availability of the book in the Kindle lending library, and it makes it far easier to run free promotions for a few days every few months. So we've booked a slot for our free promotion days, which will take place this Weds and Thurs 15-16 July. We're hoping we'll get a lot more downloads when it's free, and that this will lead to greater visibility on Amazon when it goes back to full price, and may drive some sales after the event. We also hope it might flush out a few more reviews, which again will help with marketability, and maybe even gain a few fans who'll look out for future books. We'll also use this as a trial run to learn what works and what doesn't so that when we have a few more books finished and available, we'll have a better idea of how to use this approach effectively. If you're able to help with this promotional effort by sharing links to this blog, or to the Amazon page (http://www.amazon.co.uk/Dreaming-Demon-Alex-Avrio-ebook/dp/B00L6GLD8U/ref=sr_1_2?ie=UTF8&qid=1436119692&sr=8-2&keywords=the+dreaming+demon) on or around the days of the promotion, that would be a great help. For this attempt, we are only advertising using free ads on ebook promotion websites. Many of these sites offer paid options which guarantee the prominence of your promotional material, but there are so many that this would soon mount up, so we'll get a baseline from this trial, and then we can decide on a budget for advertising for future promotions and see how it affects downloads. The sites we've advertised on in advance are listed below, for those of you who might be thinking of doing something similar. Submission to these 28 sites took around 2 hours of time filling in forms, although some of that time was sifting through other sites that didn't make it clear you needed to pay for the advertising slots until late in the process. On the days of the sale we'll also be listing The Dreaming Demon on some book blogs, facebook pages and tweeting, so fingers crossed we'll get plenty of people reading it. 1. Freebooksy, 2. Its write now, 3. Kindlebook promos, 4. Ebooklister, 5. Booktourtips/orangeberry free me, 6. Indiebookoftheday, 7. Kindle book review, 8. Book goodies/ignite your book, 9. Ebookshabit, 10. OHFB one hundred free books, 11. Book preview club, 12. Author marketing club, 13. The Book Circle, 14. Ebook stamp, 15. Ebookstage, 16. The reading sofa, 17. Awesomegang, 18. Ereaderutopia, 19. Freebookdude, 20. Hotzippy (inc pixelscroll and bargain ebookhunter), 21. Armadillo ebooks, 22. Bookangel, 23. Bookdealhunter, 24. Freebooks, 25. Lovelybookpromotions, 26. Iloveebooks, 27. Frugal freebies, 28. Freebooksforme