In today’s world of digital marketing techniques, there has been a marked increase in
creative advertising to communicate core messages across a broad audience. From conference rooms to retail, digital advertising is a way of educating and engaging consumers through unique content applications on a variety of products, services and messages.Over the next three years almost half of corporate AV budgets will be spent on digital signage and videoconferencing goods and services. According to iSuppli, the U.S. digital signage industry is also expected to grow to $13 billion by 2010.

Average recall rates for digital & video out-of-home advertising networks are around 40 percent.Compare that to other traditional media recall rates like TV (32%), radio
(27%) and magazines (21%) and it’s easy to see why this medium can be very effective for marketers.

Consider becoming a digital sign expert and building on your videography or sign technology skills. LobbyPOP was here first, and will keep you ahead of the curve. Contact us through our website, www.lobbypop.com or at 1-888-LOBBYPOP [1-888-562-2976]

And that concludes our sponsor’s message 😉

Share this:

About author

Teresa M. Young has served the sign industry since 1985. Today she guides hundreds of entrepreneurs in the business, while discovering new ways to bring dynamic signage to the sign industry. Visit her on LinkedIn.

There are 0 comments

About the LobbyPOP Blog

Established in 2006 with a long-term plan for engaging the sign industry in dynamic digital signage, LobbyPOP® was the first entity to embrace this new medium specifically for sign professionals. This is the official blog site. Visit LobbyPOP.com to learn more.