I thought, Therefore i was.

This creative live-action film involved a lot of work on the filmmaker's part, with much creativity, flexibility, and choreography throughout. I wrote the second half of the promo, which featured kinetic typography, starting around 1:00.

The challenge was consolidating the multiple programs the organization had running into three broad categories - which was essential for fundraising and promotional purposes.

To learn more about Jerusalem U, click here. To contact the film's creator, click here.