2230 Broadway

Designing and Rendering for Luxury Residential

2230 Broadway is a high end residential building on the Upper West Side of Manhattan. We designed the rooftop terrace and amenities along with creating the renderings for the lobby spaces and building entrance. To explore various spatial and layout options we created 3d digital models and also sketched out potential design schemes. The final scheme selected by the client was rendered. We created the digital models of all spaces including the bathrooms, rooftop, lobby and elevator lobby to create renderings for the building.

The Process

Great Performances’ many dishes appear intricately composed, as if painted from a palette of farm-fresh foods. We wanted to create a logo that looks as if it belongs alongside Great Performances’ dishes; something that is delicate, colorful, and versatile - and perhaps most importantly, something that belongs on a dish. We decided to actually take food into the process of creating the logo. We painted swatches of a Demi-Glace as if on the edge of a perfectly composed plate, creating dozens of variations for use alongside dozens of different dishes.