It’s a FACT…what someone else says about you is a thousand times more powerful than what you say about yourself. In this episode of The Pest Control Marketing Podcast Hal & Mike share some easy and highly effective ways to get and use OPW (other people’s words) to get more new customers and grow your business!

Powerful business men and women will tell you that you don’t use your own money to build things. You use other people’s money (OPM). Investors, banks, limited partnerships, etc. And the same thing is true of using words. You don’t build yourbusiness using YOUR words. You use OTHER PEOPLE’S WORDS.
Check out Hal’s website here