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Exposure

The IRE is your place to shine. Stand out with a powerful advertising and sponsorship program that delivers top-of-mind awareness in, around and even beyond the show. With something for every budget, the perfect plan is waiting.

Sponsorship Opportunities

We’re excited to introduce several sponsorships at an early-bird reduced rate. Check out all of our sponsorships on our new Freeman PlanTour website as well as on our redesigned sponsorship contract. PlanTour allows you to see this year’s venue and get a better feel for how sponsorships will look prior to onsite.

Increase Booth Traffic

We've put together a list of marketing initiatives for YOU to execute in order to secure the largest possible attendance — and gain the most value out of your investment.

Some of these ideas may seem pretty basic, but by creating a trade show strategy and following an integrated show promotion plan, you can generate tremendous ROI by securing a wealth of new business leads.

Press Exposure

You may have a strategy for reaching the buyers at the show, but it's also essential to have a plan to reach the media attending the IRE. The press are the invaluable source that may give your products the national attention they deserve. IRE's public relations team has compiled tips to assist you with developing your public relations strategy and campaign for the trade show.

Meeting Rooms and Hospitality Suites

Meeting Rooms/Hospitality Suites at the IRE are only available to exhibiting companies and approved groups. To request a meeting room, you must complete the Meeting Space Request Form [coming soon] and return it to Show Management. Meeting rooms are limited so please submit your request ASAP.

Pre-Show Press Lists

A list of pre-registered press will be available to each exhibiting company beginning December 1. This will be a “living” link that will remain active throughout the show, you return to this page and click for updates.

Meet Your Sales Team

INTERNATIONAL ROOFING EXPO [IRE]

is the preeminent roofing construction and maintenance event where roofing pros experience face-to-face interaction, product review, education and networking. The expansive show floor and extensive educational program provide the best opportunity to discover the latest trends, advances in technology and best practices for business growth. Formerly owned by NRCA, the show was sold to Hanley Wood Exhibitions in May 2004. Hanley Wood Exhibitions was acquired by Informa Exhibitions U.S. in December 2014.