Apple 'iOS in the car' to Launch Next Week With Cars from Ferrari, Volvo and More

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oi-Prarthito

By Prarthito

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Published: Saturday, March 1, 2014, 13:48 [IST]

Apple's presence in the market is huge. And while the company has made quite a name for itself in areas such as the iPhone and iPad, not to mention the iOS operating system, it seems like the company is also looking to introduce the same kind of technology in cars as well.

According to reports, Apple, alongside a boatload of car makers, is planning to show off the first range of cars with the built-in iOS feature at the Geneva Motor Show. The basic idea here is to introduce Apple's Siri, Maps, and other services in automobile dashboards.

Citing it own sources on the matter, Financial Times states that automakers such as Ferrari, Mercedez-Benz, and Volvo will all show off their own models with the Apple-made feature incorporated inside. And although the related companies declined to comment on the matter, these were the ones that were named last year as a group of early adopters of the feature - including the likes of Honda, Nissan, Chevrolet, Kia, Hyundai, and Jaguar.

But this is not the first time that cars built-in with iOS-based features have been rumored to arrive. Back in June last year, at the WWDC 2013, Apple had unveiled the iOS in the Car feature - a new platform that brings your iPhone-based features on your in-car display.

It was also reported at that time that the company was not only working with numerous car makers to bring Siri into automobiles, but that the iOS in the Car feature would take "integration to a whole other level" by letting users access Maps, messages, and other services without the need of consulting their smartphones while driving.

Honda, Mercedes, Nissan, Ferrari, Chevrolet, Kia, Hyundai, Volvo, Jaguar, and a number of other manufacturers were said to be interested in incorporating the feature into their new car models set for 2014 arrival.

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