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Ebola: Lagos steps up campaign with billboards

The Lagos State Government has expanded its sensitisation on the Ebola Virus Disease with the inclusion of electronic billboards in the state.

The Managing Director, Lagos State Signage and Advertisement Agency, Mr. George Noah, on Tuesday said the government in partnership with Outdoor Advertising Association of Nigeria, some leading electronic billboard operators in the state and Insight Communications Limited, would soon start a public awareness campaign to curb the spread of the virus.

Noah said the initiative, which was also supported by Lagos State ministries for Health, and Information and Strategy, would involve electronic billboard operators enabling their platforms across the state to convey messages about Ebola disease in strategic locations free of charge.

The LASAA MD added that the operators would be waiving over N240m of billboard space for the project.

He said, “The campaign will focus on key areas related to the spread and management of the disease, such as modes of transmission, preventive measures, symptoms and help lines.

“This initiative is designed to complement efforts being made by the Lagos State Government in curbing the spread of Ebola. It’s also to enlighten the public about the disease and the need to adopt preventive measures.

“In all, we will make use of a total of 32 electronic billboards across strategic locations in the state.”

Noah said the electronic billboards to be used would be located in areas such as FESTAC, Obalende, Oworoshoki, Maryland, Apapa-Oshodi Expressway, Mobolaji Bank Anthony Way, Lekki-Epe Expressway and Lagos-Ibadan Expressway.

President, OAAN, Charles Chijide, said the body was pleased to use its platform to service Nigerians in the state.

He said, “We will play our part in sensitising the public on the Ebola scourge. This battle is a collective responsibility and will be won through novel ideas such as this. Consequently, we lend our full support to the government and LASAA.”

Managing Director of Insight Communications, Jimi Awosika, said, “The advertising industry is mindful of its role in the society. This is a call to serve and all hands must be on deck in curb the spread of Ebola.”