Hotel Makes Creative Use of Stop-Motion in Funny ‘Swan Song’ Ad

PetaPixel

The citizenM Hotel in Times Square needed a creative way to show potential guests that they were doing away with some of the more luxurious and useless hotel niceties in order to keep prices at as low as possible. So, the question becomes: how do you show people that they won’t be paying extra for hoity-toity extras like towel swans?

The stop motion ‘Swan Song‘ above answers that question in brutal fashion. Put together by Oscar nominated US filmmaker PES, the ad is “a satirical swipe at hotels with tasteless decor, pointless services and hotel clichés in general.”

You can read more about the whole production on citizenMag, but apparently this 47-second clip took “hundreds of painstaking hours” to create. What do you think? Worth the effort?