Right in the middle of this deep recession, the music industry plans to hit us up for a bit more money.

The industry has adopted a "variable pricing" strategy to help boost revenue. For iTunes users, Apple's prices on many of the hit singles and classic tracks in its will rise, the L.A. Times reports.

Selected tracks will now go for $1.29 rather than $0.99. However, there's a good side to this too, as this move will lower the prices of some songs.

Still many industry big-wigs claim this is the wrong move.

"This will be a PR nightmare," former EMI Music executive Ted Cohen, told the L.A. Times. "It is for the music industry what the AIG bonuses are for the insurance industry."

"Wouldn't it make sense to try to price it cheaper instead of squeezing the handful of people who are still willing to pay for music?" Jim Guerinot, who manages such bands as Nine Inch Nails, No Doubt and Offspring, told the L.A. Times.

The move is considered an attempt by the music industry to milk as much revenue as possible from digital downloads.