C. When it’s “free” on the Internet: you are not the consumer, you are the product.
The longer explanation, in the words of people a lot smarter than I am:“Ex-Facebook Big: ‘You Are Being Programmed’”

People need to hard break from some of these tools, and the things that you rely on. The short-term dopamine-driven feedback loops that we have created are destroying how society works…

We curate our lives around this perceived sense of perfection, because we get rewarded in these short term signals: Hearts, likes, thumbs up. And we conflate that with value and we conflate it with truth, and instead what it really is is fake, brittle popularity that’s short term and that leaves you even more, and admit it, vacantand empty before you did it. Because it forces you into this vicious cycle about what’s the next thing I need to do, because I need it back. And think about that compounded by two billion people.

… You don’t realize it but you are being programmed. It was unintentional, but now you’ve got to decide how much you want to give up.

In 2012 Kosinski proves that from an average of 68 Facebook likes a user can predict which skin color he has (95 percent accuracy), whether he is gay (88 percent probability), whether Democrat or Republican (85 percent). But it goes even further: Intelligence, religious affiliation, alcohol, cigarette and drug consumptioncan be calculated…

Soon his model can estimate on the basis of ten Facebook likes a person better than an average colleague. 70 Likes are enough to surpass the knowledge of a friend, 150 that of the parents; with 300 Likes, the machine can predict a person’s behavior more clearly than their partner. And with evenmore likes, you can even surpass what people think they know about themselves. On the day Kosinski publishes these findings, he receives two calls. A lawsuit and a job offer. Both from Facebook.

– James Bridle, Medium.comAs someone who grew up on the internet, I credit it as one of the most important influences on who I am…

One of the thus-far hypothetical questions I ask myself frequently is how I would feel about my own children having the same kind of access to the internet today…

But I don’t even have kids and right now I just want to burn the whole thing down…

The architecture they have built to extract the maximum revenue from online video is being hacked by persons unknown…

We have built a world which operates at scale, where human oversight is simply impossible, and no manner of inhuman oversight will counter most of the examples I’ve used in this essay…

This is a deeply dark time, in which the structures we have built to sustain ourselves are being used against us — all of us — in systematic and automated ways. It is hard to keep faith with the network when it produces horrors such as these.