How JohnZ started their logo design journey

Summary

New company. New logo for web and print.
Simple and clean. Nothing too fancy.

What inspires you and how do you envision the design for your business?

This is for a new lobby group called: Pickering & Associates.
They want a logo created. Keep it classy and elegant.
High-end law firm feel. Intellectual appeal but big on caring.

Wants

- Pickering & Associates is the name
- A scripting font might look good - I'm picturing the font used in the US Constitution.
- Black, Dark Blue and White are preffered colors BUT I DO WANT YOU TO USE YOUR creative license and make something that looks good
- Also one in all white just aliased