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ABOUT THE BOOK

The Power of Earning Influence

To influence and lead others, you must first know your leadership style and begin to develop and mold yourself after it. To do this, you will need to gain greater visibility about how you lead and develop your specific set of leadership skills and tools that will help you inspire action in others. You can evolve and grow into a leader with more energy, creativity, productivity, and satisfaction in your life. This book is here to help walk you through that journey. You can create the life you want if you stop thinking about leadership and take action to becoming one instead.

As a leader, your job is to grow your business, while also helping others find success beyond what they think is possible. Being a good leader is the most important part of having an engaged and productive team and in order to become a motivated and thoughtful leader, there are specific challenges and actions that will be required of you before you're able to meet your goal. Many of us face obstacles on a daily basis that seem insurmountable, however we’ve been equipped with the ability to accomplish success and reach the finish line.

Look at your hands…what's in them? What are you holding? If it’s your own unique style and this book, then I assure you it is all you need to get started.

Wraps up the book with a call to action, as readers are challenged to go out with a new fire instilled within them, and to persist until they succeed.

GET THE BOOK You can order a copy of Lead or Be Lunch from your favorite online retailer, or pick-up a copy at a bookstore near you!

Get a sneak peek of Lead or Be Lunch! Download the first chapter for FREE!

We’re so excited about the upcoming release of “Lead or Be Lunch” that we want to share the first chapter with you in advance!

To get your sneak peak of David Villa’s “Lead or Be Lunch”, simply click on the icon below to download a copy.

After reading the first chapter, we’d love you to share your thoughts on social media using the hashtag #LeadOrBeLunch for the chance to win a FREE signed copy for yourself!

About the Author

David Villa is the founder and CEO of iPD, a marketing, media and training firm that works with companies of all sizes and industries across the Unites States. He has 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995, Villa has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. Not only is he committed to his business, he is dedicated to his faith as a Christ follower, his family, and his employees. He credits his success to those who he’s been privileged enough to call his teammates.

David and his wife of 24 years, Diana, started iPD from their bedroom in Tampa, Florida and have three children ranging in age from 16-23. They went from dialing local dealers from their house, to now working with more than 600 companies annually. iPD is now one of the leading direct marketing firms in the U.S. servicing a multitude of industries. Based out of the greater Tampa Bay area, iPD has been in business, and expanding, for 21 years.

In addition to being the CEO of iPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Villa is also an Amazon best-selling author and monthly Forbes Contributor.

David’s passion is helping individuals unlock their God given potential and utilize their talent in its fullest.

What Our Readers Are Saying Check out a few of David's latest book reviews

David lays out his leadership blueprint that teaches with opportunity comes choice

David lays out his leadership blueprint that teaches with opportunity comes choice, and if we choose the path of earning influence, those we lead will become culture ambassadors within our organizations.

You will be inspired to get back in the game to finish strong

David Villa’s book “Lead or Be Lunch” is a must read for those that had a dream that was silenced by failure. As you read from the pen of this proven visionary and motivator you will be inspired to get back in the game to finish strong and leave a legacy that people will talk about.

Lead or Be Lunch is an excellent example of David's wildly successful and authentic leadership style

David Villa leads a life and organization that is dedicated to servant leadership. Lead or Be Lunch is an excellent example of David’s wildly successful and authentic leadership style. Lead or Be Lunch shows us that fear must be re-purposed and used as fuel to stay the course. There is only one true path to success, and David maps it out! I highly recommend Lead or Be Lunch. I look forward to sharing these principles with my own sales team! Keep Crushing It David!

Thanks for reminding me to find my talents and be ``ALL IN``

Wow! What a great read! In the chapter “get off the bench” David gives practical steps of how to lead with vision and planning. David writes how we must believe in our vision and despite failures, we continue to pursue our God given vision until we succeed. David, thanks for reminding me to find my talents and be “ALL IN”.

Lead or Be Lunch is the ``Secret Sauce of Success``

Lead or Be Lunch is the “Secret Sauce of Success”. My friend David Villa, has not only lived out and proven these principles work, but he’s now provided the recipe for anyone with a passion to radically lead, to see his playbook. This is Gold!

Persistence is the key and this book will show you how to unlock it

Lead or Be Lunch nails it. It shows you that Success and Leadership is a choice. That when one is willing to learn, take massive action and get out of your comfort zone, you’ll find yourself leading in ways you never thought possible. Persistence is the key and this book will show you how to unlock it.

Amazing book that should be required reading for everyone in a leadership position

Amazing book that should be required reading for everyone in a leadership position and those you are mentoring for a leadership position. David demonstrates immediately that “hope is not a course of action” and that you cannot propel yourself in any direction without action. Highly recommend leaders and aspiring leaders at all levels read this book.

The true measure of any great book is whether or not you walk away better off after the read

The true measure of any great book is whether or not you walk away better off after the read. David Villa delivers that in his latest book “Lead or Be Lunch”. After working with David on several projects over the last few years, I have experienced that feeling time and time again as I have had a front row seat not only when David speaks or writes but when he has been in action as a CEO, leader, and most impressively in the trenches with his team. Thank you David for allowing all of us to walk away better after reading “Lead or Be Lunch”.