As an insurance guy, I’d been so focused on mitigating bad risk for my nonprofit clients, that I didn’t think to encourage them to take good, wise risks in order to meet their objectives. It’s risky to serve people. But it’s really good to serve people.

It seems like an obvious idea, but it opened up a new approach to working with my clients. It wasn’t all about how to help them stay safe and all scared about the big bad claim. Insurance and other risk management strategies are about protecting people and assets so the organization can fulfill its mission… so it can take bold, yet well-informed risks.