Categories ArchivesEcommerce

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those great quick offers like – Use 4ofJuly at checkout for $20 off your order over the Fourth of July Weekend. Consumers are even going and looking for promo codes on sites such as RetailMeNot or coupons.com, if they’re not provided one. They offer value to marketers to help consumers feel like they’re getting the best deal around. They also offer companies a way to track the ROI of their campaigns. And there is definitely a psychology behind using promotions/coupons. According to ...

You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more customers are great, but with more customers come more logistic challenges. Let’s just say for example, you have a high-end, custom-wrapped product that requires a focused level of detail regarding preparation and packaging. Or perhaps, you’re planning on adding additional sales channels and now need to be prepared to ship 10 times the amount your operations currently handle. The fulfillment and distribution of your products is that often not talked about aspect of marketing ...

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query “men’s t-shirts”. If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product ...

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important ...

With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a list of some of the most important and foundational things you should consider to get your ecommerce business off the ground. Jump to tips related to the following topics, by clicking the links below: Website Shipping Social Media Customer Service Search Engine Optimization (SEO) Paid Search Email Marketing Measurement and Analytics Ecommerce Website 1. Detailed Product Descriptions Customers in a brick-and-mortar store have the advantage of being able to see, feel, read the package, and try a product before ...

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple ...

WooCommerce is a free ecommerce plugin for WordPress, one of the most popular and robust content management systems available today. Out of the box, WooCommerce has a ton of functionality like product and inventory management, shipping options, tax and payment options, marketing, reporting, and more. And for virtually every other ecommerce need there is a wide selection of extensions that can be downloaded. Beyond your standard ecommerce model, WooCommerce can also power a variety of other online businesses. Click the links below to jump to the following: Dropshipping Digital/Virtual Affiliate Subscription Membership Auctions Bookings Dropshipping WooCommerce Store Dropshipping, with its relatively low barrier to entry, is a great way for online retailers to learn more about running an ecommerce store while minimizing their risks. ...

Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many WordPress themes call for featured products in templates, so you can follow this process to add them. Adding a Featured Product To mark a product as featured go to Products > Products. Find the product you would like to feature and click the Featured Star. Featured products will have the star icon filled in. Another option is to hover over the product title and click on the Quick Edit option. Clicking Quick Edit will open up a new menu ...