Cup runs dry for money men

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IT WAS HARDLY THE Worthless Cup. With Manchester United and Liverpool as the draw this year, it was a dream final for the Football League and Worthington’s, the sponsors. In fact it was worth quite a bit: £1 million each to the teams, a Uefa Cup place for the winner and a considerable amount more to the League through gate receipts, hospitality and restored pride in a competition the big teams used to marginalise.

But what happens next season? Worthington’s, the brewer, is not renewing its £23 million five-year deal with the League which expired at the weekend. Coors, the