Demographics

Context: Demark appears on track to see another double-digit gain in business-to-consumer (B2C) ecommerce in 2017, following a first half in which fast-rising mcommerce sales pushed up overall B2C ecommerce by 13%.

Context: Research shows that nearly eight in 10 adult internet users in Denmark have heard of Black Friday, but fewer than one in five intend to take advantage of the deals offered on that day. For Cyber Monday, the number of planned purchasers is even lower, at just 6% of internet users.

Context: One in five digital buyers in Denmark said their most recent digital purchase was clothes, shoes or jewelry, according to a 2015 survey, while 14% each had last bought entertainment items (movies, music or books) or spent money on travel and cultural experiences.

Context: According to one survey, internet users in Denmark will spend roughly 22% of their Christmas gift budget online this year. One in five respondents expected to spend between 26% and 50% of their budget buying gifts digitally, while 10% planned to spend more than half. Crowds and convenience are driving them to the web.

Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.

Context: Regardless of gender or age, nearly everyone who is an internet user in the Nordic countries is also a digital buyer. While women were slightly more likely to buy online than men, and those ages 15 to 45 slightly more likely than those 46 and up, participation, no matter what demographic, was a given.

Context: In Denmark, Finland, Norway and Sweden, mobile-first social media properties like Snapchat and WhatsApp are overwhelmingly accessed via smartphone. But smartphones are the device of choice for other social sites too, and exceed desktop usage rates for most.

Context: Internet users ages 26 to 35 in Denmark and Sweden are less likely to watch traditional TV than their counterparts in Norway and Finland, research shows. But for those ages 36 and older, traditional TV is still overwhelmingly the way to view across Nordic geographies.

Context: Smartphones have become nearly ubiquitous in the Nordic countries. According to research by Buzzador, more than nine in 10 internet users in each of Denmark, Finland, Norway and Sweden now own a smartphone.

Context: According to a February 2016 survey, 36% of internet users in Denmark, Finland, Norway and Sweden used an ad blocker. The ad blocking user rate was highest in Sweden, at 39% of respondents, followed by Denmark (37%). Norway and Finland were tied at 34% each.

Context: Digital buyers in the Nordic countries say that visits to brick-and-mortar stores are an important source of information when researching an upcoming web purchase. Nevertheless, recent research from PostNord shows that few digital buyers in the region are actually engaging in showrooming activities.

Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google can track offline purchases; Amazon enhances app with shoppable stickers; and more.

Context: HBO unveiled its latest standalone video-on-demand (VOD) service, HBO España, in November, offering subscribers access to original programming such as “Game of Thrones” and additional content from Disney and Nickelodeon. The problem? Spain does not have a pay TV culture.

Context: Families in Spain may not be gathering for turkey dinners this week, but they can expect plenty of Black Friday and Cyber Monday sales specials, even though Thanksgiving isn’t a holiday in Spain.

Context: Eight in 10 residents made a digital purchase in the previous year, and purchase frequency is up. Mobile shopping and buying are climbing sharply, too, while fewer consumers use desktop and laptop PCs for digital commerce

Context: During H1 2016, ad spending in the Netherlands was up 4% in total. The biggest growth came in cinema ad spending, followed by internet advertising. On the flip side, print media saw big declines in ad investments.

Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.

Context: There are few universal truths when examining industry advertising spending in 20 global markets. But one thing stands out: As consumers around the globe increase their use of digital devices to access information about products and to conduct ecommerce, brands are increasing their spending in digital channels.

Context: With so much free content available online, supported by ads, it’s not surprising many web users are reluctant to pay for more. But better content libraries and convenient ways to transact have made paid content a reality for many—especially in the UK, according to research.