31% Indians likely to switch to OTT for better services: Study

SINGAPORE: Indians are more likely to consider over the top (OTT) disruptors among all emerging countries, with about 31% Indians likely to opt for OTT players for better services, an Amdocs study said.

However, in other Asia Pacific regions, like Philippines and Thailand, 27% would consider switching to OTT disruptors.

“India is a very price-conscious market; customers are definitely looking for the best price they can get. Many service providers do not differentiate here, most of the services are pretty much same. Besides, Indians use multiple-SIM for different usages which also take different turn on loyalty front,” said Uri Gurevitz, Director, Market Insight and Strategy, Amdocs.

The study also said that customers would recommend their service providers to their friends and families on the basis of customer care, high quality internet connection and competitive prices.

In India, about 94% would consider customer care for recommending their service providers to others. Sixty-two percent would go for high quality internet connection and coverage and 86% would consider price for recommending their service providers. About 53% Indians have a mobile internet plan, 67% use Wi-Fi and 47% use Wi-Fi in public places.