The Second Playbook: Alternative Strategies in B2B Marketing [Podcast]

Learn about alternative strategies in B2B marketing with David Cancel, founder and CEO at Drift. Understand the role of real-time messaging in future communications and the benefits of making content free for a more customer-centric approach.

Guest bio:

David Cancel, is founder and CEO at Drift, a messaging app that helps teams like sales and customer success communicate with prospects and customers in real time. Prior to founding Drift, David was the CPO at HubSpot and before that had founded several other companies all in the marketing/communications space.

Episode breakdown:

Messaging technology is evolving at such a fast rate that sales and marketing need to adjust to these new trends

Marketers are using so much Martech that often the user experience can suffer as a result

Marketing teams need to focus on good foundational marketing

What are some challenges you have faced in your career?

Educating people on alternative strategies in B2B marketing and thinking outside the box

Marketers need to understand how their technology integrates and flows with the existing ecosystem

Details on Drift’s decision to kill all lead gen forms on their site and the amazing results they were able to achieve