Proact Nordic Kick-off 2011

Proact Nordic Kick-off 2011

Proact had grown rapidly in a short time. To continue growing, the company needed to maintain an innovative spirit in a market filled with fierce competition. “It’s a Jungle out There” became theme for the event – the jungle is filled with dangerous predators (or competitors…) and only the strongest and most innovative survive.

The event took place in wildlife park Kolmården, framed in a jungle theme (obviously…). Stage props and furniture made of bamboo, CEO enters the stage by chopping his way with a machete through thick vegetation and so on…

Smart, innovation-focused content mixed with a healthy dose of entertainment and feelgood sharpened the claws of 320 tigers ready to venture out into the wild…