Amid Exchange War, Nasdaq Loses a Battle

By

Aaron Lucchetti And

Jenny Strasburg

April 6, 2011 12:01 a.m. ET

Five days after the parent of the Nasdaq Stock Market made a bid for the parent of the New York Stock Exchange, one of Nasdaq's hottest IPOs in recent years is planning to bolt for the NYSE, according to people familiar with the matter.

SuccessFactors Inc., a San Mateo, Calif., software company, is planning to switch its listing to NYSE from Nasdaq, the company plans to announce as early as Wednesday. The company also is planning to...