Opening Day
Wed, Apr 08, 2015

A lot of you are already aware of this, but Opening Day for all 30 Major League Baseball teams happened this week. Hostess Snacks, the dessert company, recently tweeted the following:

Do you think the use of "Touchdown" was a clever and a deliberate attempt to get people talking about Hostess Snacks? Or was it a social media flub that someone did not catch before it was tweeted? This is an interesting example of the power of communication and context.