Decoding Alexa with BlogChatter

Over the past couple of weeks, I have been constantly finding myself in different universes and unable to blog at my regular rhythm. Whenever I log onto my system thinking just how well I shall be working on my blog posts, I get squirreled away into another universe by Netflix. And right now, the Gilmore Girls have been getting my full attention.

And since I have been stupendously callous over my blog’s numbers, my Alexa ranking has taken a bit of a beating.

But, I shall be throwing myself into the world of blogging like never before with BlogChatter’s #MyFriendAlexa month-long campaign in September.

And this time, my theme is ‘Snippets from my US trip‘. My blogging hashtag shall be #ReluctantTraveller and my reading hashtag shall be #BetweenPages.

For the uninitiated, Alexa is a web-based application that offers commercial web traffic data and analytics, and ranks websites on global and all-India basis. Blogchatter has taken upon itself to not just educate its community on the benefits of understanding this form of ranking, but has designed an entire campaign to push bloggers into the habit of blogging regularly and to understand how best to up their ranking.

This is my badge for the #MyFriendAlexa campaign with BlogChatter

Last year, when I started the campaign, my India rank was 9,160,005. Thankfully, this year I get an excellent headstart with my current global rank being 2,692,091 and traffic rank in India being 213,154.

Personally, this campaign helps push the lazy blogger in me, wanting to see the numbers decline rapidly.

I had taken part in the last two seasons of Blogchatter’s #MyFriendAlexa, however, due to medical emergencies around that time, I was unable to complete either. Hopefully, third time’s a charm, and I will be able to successfully complete it this time.

This campaign is not as strenuous as April’s A to Z Campaign. The #MyFriendAlexa campaign requires just eight posts throughout a four-week period, which is certainly quite doable. It helps one to set a regularity in their blogging schedule, get used to a level of discipline. But equally, and sometimes more important, are the reading and sharing of other blogs. Blogchatter puts up a list wherein each participant can link up their posts as per the week/day, and participants must read and share posts on a daily/weekly basis. This step emphasises the importance of community and underscores the need to share each other’s work, and drop quality and helpful feedback. This is key.

Rory Gilmore

So sharing blogs part of the campaign becomes yet another reading list for me. Currently, I am mired in Rory Gilmore’s reading list (get it here) that covers 339 books, of which I have only read 40. Dismal. Isn’t it? But there’s going to be no giving up here. This time, I set out to complete #MyFriendAlexa campaign with aplomb!

And if you want to join in on the madness yourself, here’s the link where you can register and get to know more about it.