London, 17th December 2009: Wireless Logic (www.wirelesslogic.co.uk), the UK’s leading ‘machine-to-machine’ (M2M) SIM aggregator is reporting 75 per cent year-on-year growth in the number of connected SIMs that it now manages within the UK market.

The company has also increased its sales force by 25 per cent at the end of what Wireless Logic’s CEO, Oliver Tucker, today described as a “milestone year in the adoption of M2M technology in the UK.” The company now plans to extend its European footprint as the already growing appetite for managed data connectivity rises across the continent.

Tucker comments: “The average expected compound growth rate for the global M2M market is expected to reach 31 per cent by 2012[1]; we are already seeing a growth rate far in excess of that which is extremely encouraging as we move into Europe. 2009 was the year that we saw huge continued growth in traditional M2M sectors such as telematics, vehicle tracking and smart metering, and started to see increased interest in SIM connectivity from a host of non-traditional sectors such as healthcare and agriculture; a clear indication of the market opportunities ahead.”

In 2009, the number of data-centric partners using Wireless Logic’s fully managed airtime service rose to over 400, making Wireless Logic the UK’s largest single data airtime connectivity company. The company’s growth can be attributed to the ongoing success of its strategic partnerships with 02, Vodafone and Orange, a number of high profile customer wins including those with French asset tracking giant Masternaut and Hermes (formerly Parcelnet), and the market’s desire for fully managed contracts and Service Level Agreements for M2M projects; something currently provided by Wireless Logic on behalf of the mobile networks.