MRCGroup Enters the Online Travel Market.

15th Mar 2002

The MRCGroup Research Institute has acquired Studio 11 Productions with proprietary multimedia platforms and a video player that provide entry into the online travel, entertainment ticketing and room booking industries.
Re-branded as MRCStudio11, the company features both COLTS (Custom On-Line Ticketing System) and COLRRS (Custom On-Line Room Registration System.), both up and operational.

?gThis acquisition is a logical extension of the MRCGroup`s presence in the media and entertainment industries and our involvement with Internet-based initiatives,?h said James T. Medick, CEO of the Las Vegas-based market research firm.The MRC Group`s core business is audience testing of movie trailers, television commercials, pilot shows and promotional spots via the Internet.