50 Resources for Getting the Most Out of Google Analytics

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

For Beginners

The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

Tips & Tricks

If you’re already fairly familiar with Google Analytics and you’re ready to dig deeper and learn more about how to make use of the information that is available to you with Google Analytics, this list of tips & tricks is for you.

8 Useful Google Analytics Tips - This is a great list of tips for someone who has been using Google Analytics and is ready to take it to the next level and/or overcome some of its shortcomings.

Web Analytics Demystified - While this post isn’t about Google Analytics specifically, it is a great primer on understanding how to use the data presented by Google Analytics and it uses examples and screenshots from Google Analytics for many of the descriptions.

You Cut Quite a Profile - A guest post on the Google Analytics Blog about how to set up multiple profiles in order to filter down certain segments of your data.

Get the most out of your Google Analytics - This post gives you an overall idea of what Google Analytics can tell you by asking some simple questions and showing you how Google Analytics can help you answer them.

New & Advanced Features

In October 2008 Google started to release enterprise-class features to Google Analytics. Some of these features include Advanced Segmentation, Custom Reports and Motion Charts. In November 2008 Google also announced a simplified solution for tracking Flash content. The links below will introduce you to these features and show you how you can use them.

Make a date with data in Google Analytics - While not yet fully implemented, Google has integrated Google AdSense data into Google Analytics and this post from the Google AdSense Blog describes this new feature.

Google AdSense Reports to Appear in Google Analytics - A series of screenshots showing Google AdSense data that has been integrated into Google Analytics. This was posted when there was still some speculation around Google releasing this feature, but the screenshots show you what this new feature looks like.

Want to track Adobe Flash? Now you can! - Here is the announcement from the Google Analytics Blog regarding the simplified solution for tracking Flash content that they released in November 2008.