Young Philanthropic Sarnia Sting Players Run a Social Media Campaign and Donate out of their Own Pockets

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Chapman (L) and Ciccarelli (R) with their pink jersey

Matteo Ciccarelli and Josh Chapman of the Sarnia Sting participated in our “Pink Out” event on October 18th, 2013, but their commitment to our cause didn’t end there. After sporting pink Sting jerseys in support of breast cancer awareness during their game against Owen Sound, their jerseys were auctioned online to support breast cancer research. Both having close relatives affected by cancer, Ciccarelli and Chapman were pleased with the awareness and funds generated from their jerseys, but wanted to do more.

Leveraging their social media accounts, the two hockey players committed to donating $1 for every combined like they received on Instagram photos of themselves in their pink jerseys. The boys also promoted their fundraiser on their Twitter accounts.

On October 24th, 2013, the Sarnia Observer ran an article about their online campaign which Matteo explains “really helped skyrocket our likes.”

Chapman’s Instagram

They chose Instagram because they felt it was “the newest and most popular social media platform, which would help us get the most likes,” says Champman.

“We only expected to raise about $300. We chose to do it because our community supports us, and we wanted to give back in an impactful way,” explains Ciccarelli.

In total, Ciccarelli and Chapman received 540 combined likes over a two-week period. They donated the money out of their own pockets, and hand-delivered their $540.00 donation to the Breast Cancer Society of Canada this week.

I am constantly inspired by young fundraisers who truly want to make a difference and impact our cause. We are so fortunate to be able to experience these dedicated young people’s passion each day. To view some more campaigns from our young supporters, visit our website. You will find the inspiring stories of fifteen-year-old Cole Hepburn’s 60KM run from Sharon to Toronto Ontario, who raised over $2000.00 or ten-year-old Maeson who cut her hair and raised $1,200.00 for breast cancer research.

Pink Out game: Sarnia Sting VS Owen Sound

We thank Matteo, Josh, and all our young fundraisers for setting a great example for their peers, and for setting the bar high as the next generation of fundraisers.

Join these young, philanthropic fundraisers on Instagram at matt_cicc and jchaps2 or follow them on Twitter @mattcicc or @BIGchap2. Don’t forget to follow us @BCSCTweetas well!