To improve rural market system and develop the circulation industry which adapts to requirements of modern agriculture, National Supply and Marketing Cooperative General Agency decided to implement “Modern Circulation Service Network Project of New Rural Areas” (hereinafter referred to as “New Network Project”). “New Network Project” aims at vigorously developing the following networks: modern operation service network of agricultural means of production, market buying and selling network of agricultural and sideline products, modern operation network of consumer goods and renewable resources recycling network.

At present, central financial institution has formally set up special fund for “New Network Project” to push development of “New Network Project” and support construction of new rural areas.

“New Network Project” is an important matter to promote construction of modern agriculture, good deed to develop rural economy and practical step to serve peasants and build new socialist rural areas; meanwhile, “New Network Project” is the important work that National Supply and Marketing Cooperative General Agency shall focus efforts on to adapt to requirements on modern circulation, intensify its function and improve service level; it is the need of survival and main point of development.

As the modern operation service network of agricultural means of production, the “New Network Project” of Sino-agri Group was a modern operation service network of agricultural materials which takes Sino-agri Group as the leader, and transforms and integrates current various agricultural material operation resources of National Supply and Marketing Cooperative General Agency, optimizes and improves network efficiency and function; it takes modern circulation way as support and utilization of advanced technologies as means to realize the objective of binging convenience and benefit to peasants.