Iliad has been operating in the French mobile market since early 2012, and had taken a 12% share of the market by last December. Its launch sparked a price war in France, with the company offering cut-price plans for as little as €2 ($2.68) a month.

The company’s founder is a price cutter at heart–a good match for T-Mobile’s current approach to shaking up the U.S. market. More on this after the jump… Read More »