– Dofesa Aventura to Sell, Distribute and Service Across Mexico –– Joins Canadian Distributor, National Motorsports, to Complete North American Distribution Channel –

SANTA CRUZ, CA (February 1, 2011) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced further expansion of its sales and distribution operations with the addition of Dofesa Aventura in Mexico. The new Zero S and DS models are now available for demo rides and additional models are expected to arrive later this year.

“Zero Motorcycles has experienced exceptional growth throughout Europe, and now we are pleased to be expanding our sales and distribution channels in North America with our neighbors in Mexico to continue the enhancement of Zero’s international reach,” said John Lloyd, VP World Wide Sales for Zero Motorcycles. “It has become increasingly important in this market to deliver an unparalleled experience for those who are interested in affordable, high-performance, two-wheeled transportation and, with Dofesa Aventura, we are perfectly poised to support this development and demand.”

Zero Motorcycles entered the European market in 2008 and subsequently experienced a rapid growth in demand. Starting immediately, Zero’s complete product line is available for purchase in Mexico and the expansion is being backed with marketing, sales and service through Dofesa Aventura. Interested riders can now schedule demo rides on the highly popular Zero S and DS, and in the coming weeks will be able to test ride additional models as they become available. Zero’s new distribution partner in Mexico is joined by its Canadian network of dealers directed through National Motorsports of Montreal and includes; Ames Motorsports in Edmonton, Motosport Newman in Montreal and All Season Motorsports in Calgary. Now that the North American distributorship network is complete, anyone who is interested in a Zero motorcycle from Canada down to Mexico can use Zero’s dealer locator to schedule a demo ride in their area.

About Zero Motorcycles: Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture, and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today’s most advanced technology.