One way I’ve tried to package complementary services is by highlighting my editing skills by writing analytically about literature, and not just churning out basic book reviews. So many editors blog about language use, but I would keel over if I had to do that every week. It’s been a great way to get started with editing jobs, but now that I’ve been getting projects, I need to put my thinking cap back on.Jeri recently posted..How to Publish on Kindle: Revising an eBook

I agree that making it easy for customers to see things that compliment each other is a win-win.

As long as it is balanced with not overwhelming people with choice – for instance, yes supermarkets are good at putting little things beside products to inspire extra purchases but quite often it means there are so many things in front mf me that I just blank them all out except for what I was actually after so it often backfires.

When I don’t get all the information I need when I visit a website. I leaven. I wonder what games are they playing and what they hiding and will I really get what they are offering. In my business I can’t package things together as everyone needs are so very different. At the bottom of each product page we do show similar items which does help the customer in deciding what they want or maybe both.Arleen recently posted..How Sawaya Found the Building Blocks to Success

I know what you mean about lack of information Arleen. That said for some service business they haven’t thought of highlighting other services rather than hiding the information. The way you highlight other products is a simple way to help customers and increase your sales. Thanks for sharing how you do it.

This is a thought-provoking post. It’s so simple but so obvious. I’m glad you mentioned the Telcos whose offers are totally confusing. I still don’t have a handle on the packages I’ve bought. I think their purpose is to obfuscate!

I actually do offer a package, when you think about it, but just haven’t promoted it that way. I help companies with setting up and writing their blogs. But of course, we have to understand and define their brand first. Hmmm. Need to think about how to promote that as a package.Jeannette Paladino recently posted..Keyword Tools for Blogs and Websites: Wordtracker and SEMrush

You are so right. I also notice little things in grocery stores, like hanging spatulas strategically next to those items you would use them with. Very good ideas!Cheryl Therrien recently posted..What Is the Chance You’ll Get a Red M&M?