.com, .org, .whateverthehellyouwant

In Paris this afternoon, the people that run the internet made a bit of an historic decision. They unanimously agreed to open up the current domain system to allow people to create their own TLDs ( that’s the bit after the last dot in a web address). If you have enough money to buy one that is.

So next year, when it all happens, you can probably expect a flurry of new corporate web addresses like .coke, .bmw and .virgin. And a load of entrepreneurs will doubtless invest in TLDs that they think they can make money out of. I’m sure we can expect another sickening gold rush of stupidity on the web. Meanwhile, the public will carry on using .com as usual.