Strategies That Work

Helping you build a strong brand to make your marketing unforgettable.

I﻿t's all about your story﻿

Seth Godin said "Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education". At the Color Factory we specialize in aligning the vision with the message. Our aim is to understand you so well, that we can't help but brag to everyone just how amazing you and your brand are.

the rebrand of Optic Tour

Rebranding a successful company is tough, you want to honor what has been working while making sure to give them a brand that is not trendy but a design that only looks good will last. Working with Optic Tour was a great experience, the challenge was to keep the integrity of their existing brand. Optic Tour is a certified Google Agency, the confidence clients come to them with is initiated by the Google relationship, the reason they come back and refer all their friends is because of the outstanding work thy do. So the challenge is to give them a brand that allows them to stand alone in the market without losing their main attraction component.

Ramin JahediCEO - Optic Tour

"We needed to update our logo and branding because it was looking very dated and we were going to start incorporating video production with the company - So our goal to develop a stronger looking brand that would highlight our core offerings. From the first meeting, Gilbert was extremely receptive towards our goals, needs and thoughts. He was able to take in all the information and challenge us on thinking about our brand. When he revealed the different branding options and a color study, we were BLOWN AWAY! He was able to execute on all the points we wanted and we’re extremely happy with how it turned out and we’re excited to share our new brand with prospective clients - all thanks to the Color Factory! “

I have, and would, trust the Color Factory with any aspect of our business mainly because they work with excellence, integrity, creativity, and knowledge to bring our business to the forefront. - Larry Megason CEO Restore a Voice