Here are Five Ways Artificial Intelligence Can Improve Your Business Right Now

Have you thought about artificial intelligence? The technology has evolved a lot since its early depictions in movies and television shows. Rather than being fiction, AI is now real and has the potential to transform practically every business.

For the most part, AI gives you an advantage in the marketplace by helping you reduce your operating costs while improving productivity and quality. Ultimately, the technology can help you create a satisfying experience for your customers, leading to sustainable growth.

To understand how this technology affects you, learn from the following five ways that AI can improve your business.

Customer Service

AI-powered chatbots can engage your website visitors by answering common questions. They can also provide links to additional online resources and match customer service agents to issues based on their skills.

Meanwhile, AI can scan your team’s communications in real time to improve the quality of service you provide. When you have the right software, you the tone and vocabulary used in a conversation to automatically request a supervisor’s intervention.

In essence, AI can improve the accessibility and quality of your customer service department without expanding your payroll.

Production environments that don’t involve mobile app development can also benefit from AI. Intelligent software can analyze practically workflow to identify bottlenecks and inefficiencies. For one thing, your company can track employee movements to compute the optimal placement of workstations and equipment.

Similarly, machine learning can help you reduce waste during production. The software can optimize the use of raw materials for production demands. Consequently, AI can reduce the amount of scrap and thereby improve profitability.

Technical Support

AI systems can monitor your business’ data networks and take remedial action when performance problems arise. These systems can also proactively respond to suspected intrusions and other cyberattacks.

Artificial intelligence can also use machine learning and analytics to support your employees as they work. In such a case, AI discovers the IT issues that affect your employees and provides solutions that minimize down time.

Likewise, if your business provides technical support to customers, AI can help. Your systems can connect directly to end users’ systems to diagnose problems, improving the capabilities of human support agents.

Management

In the past, scheduling meetings, making travel arrangements, and coordinating schedules required one or more personal assistants. Now, you can let AI do those jobs. With minimal human interaction, your entire team can stay on top of their tasks and itineraries.

Additionally, AI can support your decision-making processes by collecting and analyzing your business’ data in real time. Consequently, you can detect in advance issues that affect your supply chain, staff, and finances.

AI can manage your human resources. For instance, the technology can assess the quality of job applicants, helping you to improve your hiring practices. AI can also monitor your employees’ performance.

Marketing

From assessing the performance of your ads to choosing the best platforms, you can use AI to improve your marketing campaigns. Additionally, by automating relevant tasks, you can accomplish more without expanding your staff.

For starters, AI can reduce the time you spend looking for and choosing advertising space. Also, it can improve your ability to select relevant and profitable keywords for your SEO and content marketing campaigns.

You can even create intelligent “recommendation engines” that analyze customer behavior and automatically recommend products and services that meet the unique needs of each of your customers.

The above examples only begin to illustrate the capabilities of AI. Before investing in the technology, spend time planning how it can best fit into your firm. Also, stay alert for new developments that can make AI more powerful and profitable than ever before.

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