As far as we are aware, this is the first ‘Instagram stories’ style functionality that is designed for physical output, bringing social engagement into the real world”

According to the firm, the ‘real-world’ artwork is proving a big hit with existing customers and is also attracting new users to the app who want to preserve their creative works of art.

Jesse Boyce, creative director of the firm, comments: “People put a lot of effort into their Instagram Stories, taking time to write, design, size, colour, position and angle text over their photos and videos – only for them to disappear 24-hours later. As far as we are aware, this is the first ‘Instagram stories’ style functionality that is designed for physical output, bringing social engagement into the real world.

“So now all that effort you put into your Instagram stories can last years rather than days, and you can send them directly to someone you care about to treasure on their fridge or mantlepiece. Memories are kept to be cherished rather than just being swiped past and forgotten about.”