How Businesses Can Benefit from Social Media Marketing on Instagram

As the cliché goes, “A picture is worth a thousand words.” This is very true in today’s world; images take precedence over words by themselves. Making it very important to choose images that represent your brand and business well.

Effective, properly executed social media marketing strategies stimulate the senses. The intended effect is to arouse someone’s attention. This way, the association between the business and the social media marketing strategy get linked together.

Instagram is typically associated with many personal purposes. However, this app goes well beyond our age of selfies and filters. It’s especially useful as a marketing tool. Using visuals which strike the eye proves successful in expanding small businesses. The following are industries which benefit most from Instagram marketing.

Advertising

Let your brand shine. For your logos and advertisements, Instagram brings exposure to the masses. In advertising, image is everything. What better way to display a brand than to post it, filter it, and share it on other social media platforms? Oh, and hashtags. Can’t forget the hashtags.

Real Estate

When you want the property you market to pop to a home buyer, Instagram is an asset to your business. Your real estate portfolio needs this form of social media marketing to attract clients. When a house is the star of your business, you want it to look nice and pretty inside and out. Instagram will help dramatically with crisp images and detailed hashtags.

Food Service and Hospitality

Restaurants especially benefit from Instagram. Use it to promote your daily specials, menus, and most popular orders. Also, the inside and outside of the restaurant is very important. You want your customers to know everything about your restaurant. Be descriptive with your menu items, the ingredients, and the price.

Naturally, hashtags are helpful to drive more exposure to your restaurant and the food served within it.

Landscaping and Gardening

Do you want to share plants, stones, and lawn ornaments with a potential market? When you use Instagram, your portfolio of items will flourish. You want your images to show every detail of your items. As the recurring theme is hashtags, it’s recommended you use them to corner the experienced landscaper and the novice gardener. You will also want a portfolio of previous clients. Before and after pictures are a great way to advertise your work.

Digital Media

If you are an aspiring graphic designer, videographer, or photographer, using Instagram is a no-brainer. To generate buzz, creating a digital portfolio is the easiest way to network.

Whether the product is a music video, independent film, or commercial website, Instagram helps in every creative arena. Possible portfolio items include trailers for upcoming media projects and graphic animations. Make sure, as always, to use hashtags to improve networking opportunities with industry representatives. A filter here and there doesn’t hurt either.

Education

From nursery school through college, Instagram has endless possibilities. Interactive learning is the cornerstone of modern education. A privately owned nursery school could use Instagram as a substitution for an everyday classroom staple: flash cards. A simple account with images of letters and numbers merely represents the beginning of Instagram’s marketing potential.

Instagram is especially useful with all levels of math. A short video demonstrating an equation being solved motivates students to learn different methods of reaching the correct response. In a sense, children are the audience, and education is the marketable product. Nowadays, children learn the value of the number symbol, which is currently referred to as a hashtag.

Instagram embodies that necessity for brand and business identity. Instagram is one of the simplest social media platforms to use. It’s also easy to use for the exposure of your small business. All it takes is organization, detailed information, and of course, #HASHTAGS.