march 2017 trend bytes

It’s being called the Shazam for the real world. Pinterest has created Lens, a new way to search for stuff around you. Simply open the app, take a photo of an object, and Pinterest can find images, articles and items that match your photo. It’s only available to a lucky few in the US, but this should be interesting when it’s available to everyone.

MailChimp have moved into social media campaigns with the launch of a Facebook ad manager. It’s all done through the new Facebook advert creator in the Mailchimp platform. You can even see how all of your ads are performing and analyse how to make better performing campaigns.

Instagram is doing more to empower businesses on the popular platform. Businesses can now setup ads as Stories, where they will appear with other videos and images. Instagram has also launched Business Insights, giving marketers in-depth information on reach, impressions, replies, and exits for each individual story.

The Wii U may have not lived up to the hype, but Nintendo seems to have a lot of hope in their innovative follow-up console, the Nintendo Switch. It’s portable, it’s colourful, and it’s unlike anything else seen in gaming. Let’s see if this little machine can bring Nintendo new success.

Apple released a few updates this week (including a very red one), but this is the most interesting; Clips is a new video app for iOS that can capture, edit, filter and share videos. The app can even listen to your voice and create captions that are perfectly timed to the video.