Coca-Cola – Dezeenhttps://www.dezeen.com
architecture and design magazineFri, 09 Dec 2016 14:43:53 +0000en-UShourly1https://wordpress.org/?v=4.6.1Helmut Smits' The Real Thing turns Coca-Cola back into waterhttps://www.dezeen.com/2014/11/03/helmut-smits-the-real-thing-water-filtration-machine-coca-cola-water/
https://www.dezeen.com/2014/11/03/helmut-smits-the-real-thing-water-filtration-machine-coca-cola-water/#commentsMon, 03 Nov 2014 16:02:40 +0000http://admin.dezeen.com/?p=583080Dutch Design Week 2014: Netherlands-based multidisciplinary artist Helmut Smits has developed a device for "a world in which drinking water can be harder to come by than Coca-Cola". Helmut Smits worked with the Synthetic Organic Chemistry Group at the University of Amsterdam to develop a device to turn Coca-Cola into clean drinking water. Related story Plant-based

Called The Real Thing, the idea was originally conceived by Smits in 2006. The concept was turned into a fully realised distillation process for the Sense Nonsense exhibition at the Van Abbemuseum in Eindhoven, which opened in October during Dutch Design Week.

"I try to look at the world and the things around us as a child or as an alien, like I see things for the first time," Smits told Dezeen.

"When I looked at Coca-Cola that way, I saw dirty brown water, so it was logical to filter it back into clean drinking water, just as we do with all our waste water."

Smits' research revealed that the production of one litre of Coca-Cola can use up to nine litres of clean drinking water, a fact he described as "absurd".

"In some parts of the world people don't have access to clean drinking water, but you can buy a bottle of Coke there," he said.

The installation developed with University of Amsterdam masters student Martien Würdemann uses a simple distillation process.

The Coca-Cola is boiled in a container, producing water vapour that is funnelled into a glass. Minerals are added at the end to make sure it is safe to drink.

Smits had never originally intended to build a working installation and fully realise the project.

"I think there are two reasons for that. One – I think I'm quite lazy. Two – for me the concept is the most important part of an artwork, that's where I find the most pleasure," he explained.

"I did the research and found out that it could be done, it is possible to filter Coca-Cola back into clean drinking water, so then making a working installation for me is not that important anymore."

Smits was approached by one of the co-curators of Sense Nonsense, Agata Jaworska, inviting him to include the project in the exhibition organised by the Van Abbemuseum and Design Academy Eindhoven to explore the different approaches of designers and engineers.

]]>https://www.dezeen.com/2014/11/03/helmut-smits-the-real-thing-water-filtration-machine-coca-cola-water/feed/17Coca-Cola and Will.i.am's 3D printer uses recycled bottles as filamenthttps://www.dezeen.com/2014/07/02/coca-cola-will-i-am-3d-printer-recycled-plastic-bottles/
https://www.dezeen.com/2014/07/02/coca-cola-will-i-am-3d-printer-recycled-plastic-bottles/#commentsWed, 02 Jul 2014 16:27:04 +0000http://admin.dezeen.com/?p=488937Drinks brand Coca-Cola and musician Will.i.am have developed a 3D printer that produces objects using filament made from recycled plastic bottles. The Ekocycle 3D printer was created as a collaboration between drinks brand Coca-Cola and Will.i.am, who is also chief creative officer at technology company 3D Systems. Related story Will.i.am is appointed director of creative

]]>https://www.dezeen.com/2014/07/02/coca-cola-will-i-am-3d-printer-recycled-plastic-bottles/feed/12Coca-Cola headquarters by MoreySmith is decorated with vintage memorabiliahttps://www.dezeen.com/2014/06/03/coca-cola-london-headquarters-moreysmith-vintage-memorabilia/
https://www.dezeen.com/2014/06/03/coca-cola-london-headquarters-moreysmith-vintage-memorabilia/#commentsTue, 03 Jun 2014 07:00:58 +0000http://admin.dezeen.com/?p=469176Coca-Cola's London headquarters has relocated to a space designed by UK studio MoreySmith that includes a wall of 5,000 recycled drink bottles (+ slideshow). MoreySmith was briefed with creating a space for 350 of drinks brand Coca-Cola's employees in the UK, who have moved to Wimpole Street in London's west end from the city's Hammersmith

]]>Coca-Cola's London headquarters has relocated to a space designed by UK studio MoreySmith that includes a wall of 5,000 recycled drink bottles (+ slideshow).

MoreySmith was briefed with creating a space for 350 of drinks brand Coca-Cola's employees in the UK, who have moved to Wimpole Street in London's west end from the city's Hammersmith area.

The designers used vintage paraphernalia including graphics, signage and packaging to decorate the five-storey interior.

"Using the brand's iconic history, we have created a space which also draws upon the vibrant energy of the organisation," said studio founder Linda Morey Smith. "The result is an environment for team happiness with uplifting and comfortable spaces for staff and visitors to work, meet, collaborate and socialise."

The building was originally designed in 1912 by architect John Belcher as the home of Royal Society of Medicine.

Its interior was stripped back to the shell and redesigned to incorporate a large 1980s extension to the back.

A reception, cafe, coffee bar, open plan workspace and meeting suite were all added into the space.

In the entrance, a large Coca-Cola logo is painted onto a brick wall above the entry gates.

A specially commissioned piece of art by British designer Stuart Haygarth hangs from the second floor over the reception, consisting of 80,000 pieces of acrylic "ice chunks" suspended on fine wires in the shape of a falling comet.

"I wanted to create something that was literally out of this world, powerful, dynamic and would glow with energy - it had to stop people in their tracks," said Haygarth.

The staircase runs through the centre of the building alongside a wall of Coca-Cola memorabilia from the brand's archives.

Part of the wall includes LED-lit sections made up of 5,000 recycled Coca-Cola bottles, which extends the entire height of the building.

Red – the main colour of Coca-Cola's iconic branding – is used for furniture and lighting fixtures throughout the interior. A patchwork of materials and patterns breaks up the floor surfaces.

Employees can also use the roof terrace that has been kitted out with cafe furniture, from which they can take in views across the city.

The Coca-Cola Company has today moved into its new London headquarters in Wimpole Street, London W1. The new office will house around 300 Coca-Cola employees from across Europe and will replace the company's previous offices in Hammersmith, W6.

The brand's new London base is a 1920s purpose built office block which has been refitted throughout. It is set over four floors, covering 66,000 square feet and features a roof terrace, café, meeting rooms, open plan office space and hot desk facilities.

The interior of the building is a celebration of the company's heritage and place in popular culture. A staircase runs through the centre of the building with a backdrop showcasing the company's heritage, featuring iconic Coca-Cola memorabilia with designs and advertising from the archives.

At the heart of the building, hanging from the second floor into the reception, is a specially commissioned piece of art by award-winning British designer Stuart Haygarth. The four metre high comet shaped art-work features over 80,000 acrylic ice chunks, suspended on ultra-fine wires and illuminated by LEDs.

Sarah Hutton, Human Resources Director, The Coca-Cola Company said: "The new office creates an inspiring and motivating place to work which celebrates the heritage of The Coca-Cola Company and reflects the values and culture of our brand. We're looking forward to moving into the heart of the West End and being even closer to many of our key partners and agencies."

Linda Morey Smith, Principal Director, MoreySmith comments: "We are thrilled to have designed Coca-Cola's new UK headquarters. Using the brand's iconic history, we have created a space which also draws upon the vibrant energy of the organisation. The result is an environment for team happiness with uplifting and comfortable spaces for staff and visitors to work, meet, collaborate and socialise."

Sustainability has been at the heart of the refit programme with the building achieving the SKA Gold rating in recognition of the work to fit out the building sustainably. The building also includes features such as extensive LED lighting throughout and Photovoltaic (PV) cells on the roof to generate electricity for the building.

]]>https://www.dezeen.com/2014/06/03/coca-cola-london-headquarters-moreysmith-vintage-memorabilia/feed/3Coke-crate entrepreneur abandons award-winning design concepthttps://www.dezeen.com/2013/09/06/coke-crate-entrepreneur-abandons-award-winning-design-concept/
https://www.dezeen.com/2013/09/06/coke-crate-entrepreneur-abandons-award-winning-design-concept/#commentsFri, 06 Sep 2013 17:31:44 +0000http://admin.dezeen.com/?p=354835News: the creator of an anti-diarrhoea pack for the developing world that was named product design of the year for the way it fits inside Coca-Cola crates has admitted that "hardly any" kits have been shipped this way, and has dropped the strategy in favour of more conventional packaging and distribution. "Putting the kits in the crates

News: the creator of an anti-diarrhoea pack for the developing world that was named product design of the year for the way it fits inside Coca-Cola crates has admitted that "hardly any" kits have been shipped this way, and has dropped the strategy in favour of more conventional packaging and distribution.

"Putting the kits in the crates has turned out not to be the key innovation," admitted social entrepreneur Simon Berry in a radio interview broadcast last weekend.

Instead, he said he is now focussing on creating a "value chain" to incentivise distributors and retailers across Africa. "That pack, sitting in that Coca-Cola crate, gets everyone very excited but it is quickly becoming a metaphor for what we're doing."

Berry travelled to the village of Kanchele in Zambia, where the product is being trialled, with BBC global business correspondent Peter Day as part of the programme broadcast on BBC Radio 4.

"I have to say Simon though, this is a bit of a con," Day said on discovering the innovative strategy had been dropped. "You got this award for the design product of the year, very ingenious, very clever, because it fitted into a crate of bottles. You've abandoned the crate of bottles distribution now, so it comes in very conventional, ordinary packs. You're nothing to do with cola now. In other words, the design is almost incidental."

Berry replied: "We are piggybacking on Coca-Cola in the sense that we're using their ideas, we're using all their wholesalers, who are very well respected and know how to look after stuff, but putting the kits in the crates has turned out not to be the key innovation."

"In the end, hardly any of our kits have been put into [Coca-Cola] crates," he said. "Instead, what has worked is copying Coca-Cola's business techniques: create a desirable product, market it like mad, and put the product in a distribution system at a price so that everyone can make a profit. If there is demand and retailers can make a profit, then they will do anything to meet that demand."

Kit Yamoyo means "kit of life" in several African languages. The pack contains oral rehydration salts and zinc to treat diarrhoea, and a bar of soap. The plastic outer shell, which was originally designed to fit in the gaps between bottles in a Coca-Cola crate, doubles as a measure and cup for the medicine.

Diarrhoea kills more children in Africa than HIV, malaria and measles combined. Last April, Berry's kit was named winner of the product design category in the Design Museum's Designs of the Year awards.

]]>https://www.dezeen.com/2013/09/06/coke-crate-entrepreneur-abandons-award-winning-design-concept/feed/5Kit Yamoyo by ColaLife and PI Globalhttps://www.dezeen.com/2013/04/16/kit-yamoyo-medicine-pods-by-colalife/
https://www.dezeen.com/2013/04/16/kit-yamoyo-medicine-pods-by-colalife/#commentsTue, 16 Apr 2013 07:00:56 +0000http://admin.dezeen.com/?p=308959This aid kit is designed to nestle between Coca-Cola bottles to bring medicine to remote locations through the drinks company's vast distribution channels. Above: image by Guy Godfree The Kit Yamoyo is the idea of British aid worker Simon Berry, who realised while working in Zambia in the 1980s that Coca-Cola was available in even

The Kit Yamoyo is the idea of British aid worker Simon Berry, who realised while working in Zambia in the 1980s that Coca-Cola was available in even the most rural villages, yet simple medicines were not.

After Berry set up the ColaLife charity in 2011 to put the idea into action, design consultancy PI Global offered its services and came up with a robust container small enough to occupy the unused space between Coca-Cola bottles inside crates.

The AidPod, as it's named, is currently available as an anti-diarrhoea kit containing oral rehydration sachets, zinc supplements and soap, but ColaLife believes it could be used to get tablets, condoms or other products to remote areas if the pilot project in Zambia is successful.

The AidPods are designed to benefit independent rural retailers by allowing them to make a profit on their resale. In the last six months, over 20,000 kits have been bought by retailers in Zambia to be sold at just under a dollar each.