Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

All storms are perfect

That's what makes them storms.

When someone describes a situation as a perfect storm ("two different backup servers failed, plus there was a blackout, no one could have predicted this, it was a perfect storm,") it's important to remember that if the backup server hadn't failed, there wouldn't have been a problem at all.

Just because a storm is perfect doesn't mean you shouldn't have anticipated it.