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Introducing the NEW Max Factor Voluptuous False Lash Effect Mascara! Our innovative new Lash Uplift Brush features dual application in one stroke; the unique fins load formula and grip lashes for lift and volume, while long bristles separate and comb lashes.

The Lash Uplift brush enables a 360° application, wrapping each lash with more formula, while the boost tip helps you coat more of the tiny, hard-to-reach lashes.

Lashes have 5 x more volume than bare lashes, for a wide awake look.

How to use

For a great application push the fins deep into the roots. Then wiggle at the roots to coat and move upward to lift lashes and coat corner lashes with the boost tip. For a full wide eyed-opening effect, apply mascara to your lower lashes.

Not as good as I was expecting
I was really looking forward to trying this mascara after reading the description but I was disappointed.
The new 'helix' shaped brush is meant to lift lashes... I just found it was so fat I got quite a bit on my eyelid and had to wipe it off afterwards. I found rather than sweeping the brush horizontally through my lashes as I normally would I had to move it vertically for a more accurate result.
I now have a nice, long lash effect but they're still quite thin so I wouldn't use it for evening drama.
February 2, 2016

Pretty good
I was hoping for something a bit thicker (more like what I think of as an evening mascara) and this one is a bit subtler than that. On the other hand, its very well defined (no clumping, which I hate) and it definitely does add volume. Its a really good mascara, just not super volumising.
February 2, 2016

Disappointingly average
As a rule I LOVE Max Factor mascara and have been a loyal use of the Masterpiece Max for many years now.
This new release is cumbersome in packaging and brush - making it quite difficult to handle in my opinion. The siral brush presumably works at ensuring every lash is coated with mascara but the promises of a "voluptous false lash effect" are certainly over the top. At best it provided me with a fairly average daytime look - some lenghtening and thickening properties with a good quality black coverage. It has lasted the day with no smudge, irritation or flaking but for "false lash" it's not worth the price at all. I'd raher stick to the Masterpiece Max for day time way or a higher end product for night time impact.
Fail Max Factor. Fail.
February 2, 2016