In Lesson 1 , we talked about how and why to start investing in on-site conversion and how to think about the campaigns that are targeted at anyone who visits your website. Now it’s time to start getting more specific about what you’re going to say and where you’re going to say it to capture more email addresses.

What is page-level targeting and why do it?

The concept of page-level targeting is really simple. Based on the page that a person is currently reading or has recently visited, you can guess what they might be interested in and offer them something related to that content.

If you think about the fact that each page on your website serves a specific purpose, it’s easy to see how you might use a different pop up or flyout. Basically, the more relevant a message is to visitor, the more likely someone is to respond to it.

Some examples of what you can do:

Recommend similar products to the one they are looking at

Offer a discount that only applies to a specific product or product set

Inform blog readers about a specific piece of new content

If you’re using Privy, page targeting allows you choose the URL or set of URLs that you want to include or exclude from your campaigns. You have a bunch of ways to choose:

Equals: The exact URL you want to show your campaign on

Does not equal: Any exact URL you do not want to show your campaign on

Contains: Show the campaign on any page that includes a word of string

Does not contain: Do not show the campaign on any page that includes a word of string

Now, let’s look at three specific types of campaigns you can use today: