The level of consumer demand for personal car ownership has been the subject of much speculation both within and outside the auto industry. Some analysts have gone so far as to predict the end of personal car ownership in the near future.

But what analysts predict isn’t always what consumers end up deciding.

Despite recent reports that predicted that recent innovations in transportation services would lead to a reduction in personal car ownership, the research found that consumer demand for owning an automobile remains strong across the board.

Even among Millennials, who’ve been born and raised in an on-demand, gig economy, personal car ownership is primed to remain the foundation of American transportation.

Excerpts from the Car Ownership Survey

View the full NADA writeup for more detail on the key findings from the study – as well as footage from the presentation of the data at the 2018 Automotive Forum in New York.