Fashion month spawns a series of spectacles, but nothing is as ego-free as the Heart and Stroke Foundation’s “Heart Truth“runway show (March 24th, The Carlu). The formula: Canadian designers send local notables and celebrities down a runway wearing variations of a red dress in support of heart and stroke awareness. See the full list of celebrity-designer pairings after the jump.

This year marks the introduction of male models (Rick Campanelli, Jim McKenny and Colin Mochrie) to the Heart and Stroke runway, but they won’t be wearing cocktail dresses. Yorkville haberdasherV Hazelton will dress the boys, although we wouldn’t mind seeing Mochrie in a red-hot number.

The mystery designs won’t be revealed until later this month, but we’re confident we’ll see great things from Marie Saint Pierre, Izzy Camilleri, VAWK and David Dixon. Of course, in this case, the designs are far less important than the cause. We consider that the heart of the matter.