Selling to Mass Merchandisers and Non-Traditional Accounts in the US (2007)

978-0-9782189-1-1 (PDF)

2nd edition

This guide offers useful information for publishers on the mass-market and non-traditional outlets in the US, such as Wal-Mart, Target, drugstores and warehouse clubs. In addition to general information on these types of accounts, this guide also explains the buying channels and the acquisition process, and suggests key contacts.