I'm very picky about what Wholesale BikiniI like and don't like and so are my friends, the people whose style informs Bodkin. Also, if people don't actually end up wearing the clothes, then making them is a waste of materials and energy."Max Osterweis, the founder of Suno adds: "while our first collection included lots of prints from East Africa, we were conscious of not making this look like 'just another ethnic brand'. It was important to create something with a more luxurious feel. When people talk about luxury goods, clothes with giant logos that are produced in mass factories don't feel very luxurious to me. You need a story and it's important to have some craft in that.

REMEMBER when eco/ethical lingerie china fashion meant selling out (at least in style terms) to baggy hemp trousers, shapeless sack dresses and organic cotton that screamed worthiness from 20 paces?No matter what the claims made for these clothes - that they were saving the planet or mankind - their design appeal was often woefully lacking.Fast-forward a decade and eco/ethical style has done much to shake off its unsexy associations. Gone are those nauseatingly smug connotations of do-goodery. Most recently one very glamorous Livia Firth mounted a highly successful "eco red-carpet challenge" at awards ceremonies from the Baftas to the Oscars.Also furthering the cause is the Italian fashion designer Alberta Ferretti, who this week launches Pure Threads, an entirely eco-fabric collection with Emma Watson as the glamourpuss collaborator.

Neither Firth nor Ferretti is interested Wholesale Bikini in clothes that lack fashion fizz and verve.Ethical ranges also created a splash at New York Fashion Week in February. Anna Wintour was seen on the front row at Suno, a label creating one heck of a buzz for its ethical clothing made in Kenya and India, while Edun, the label pioneered by Ali Hewson and her husband Bono, has sold a 49 per cent share to the fashion behemoth LVMH and continues to go from strength to strength.So what does ethical fashion look like in 2011, and how much do we actually want to wear the clothes? Well they don't scream, "I'm saving the planet", but instead look like the sort of instantly covetable clothes one finds on the rails at upscale boutiques. In fact, that's exactly where many of these clothes are to be found. Their shapes are modern and their styles don't necessarily mark you out as somebody who loves the jingle-jangle of ethnic accoutrements. In fact, there isn't at first glance much to suggest that any of them even conform to ethical production guidelines or have an eco provenance."

The days of eco or ethical clothing appealing only to a small elite are finally over. While it's a category that has certainly infiltrated the echelons of high-end fashion, the recession has also changed everyone's focus to affordability."Consumers are price-conscious," says Chapman. "They want specialness but they don't want to pay through the nose - they want to know, if they're paying more, that the cotton is organic."Often the high cost of organic fabrics is due to the manufacturing processes. However, says Alberta Ferretti: "It certainly helps that more and more companies are dedicated to the green issue because it helps factories to offer more competitive prices."While the ethical march towards the global mainstream is definitely gathering momentum, there's still a lot to be achieved. As Hartman points out, "however you go about it, it's impossible to be perfect. I've learnt a lot about how clothes are made and I think it's misleading to say you're saving the world just because you use organic cotton. Dyeing and finishing, labour conditions, the carbon footprint and distances travelled within the supply chain, all these things matter as much as the fibre origin in terms of the sustainability of a garment, and yet every garment we make has a footprint."I see it as a process of trying to be nice - or at least better."