Travelodge – Lack of Sleep

Do you feel like your lack of sleep is effecting your lifestyle? Our survey for Travelodge looked into just how much sleep we are getting a night and what effects how many hours of shut eye Brits are getting.

The survey revealed that the average Brit is getting just six hours and 14 minutes of sleep a night – almost two hours less than the recommended quota.

As well as falling short on sleep, the average adult will also wake up twice a night and spend two nights of the week tossing and turning.

Stress is the biggest culprit for the nation’s lack of sleep, followed by being too hot, uncomfortable or wide awake due to late night screen time surfing social media channels.

Money worries, a partner fidgeting or snoring, and being nervous or excited about a meeting or event in the morning also leaves many of us struggling to get some shut-eye.

Lack of sleep also sees Britain as a nation fork out £8 billion on sleep aids and things to make them look and feel less tired.

We conducted the survey as part of a campaign with our partners 72Point. The campaign was a resounding success, achieving widespread national print coverage, landing in publications such as The Daily Express, The Daily Star, The Daily Record, The Daily Mirror and The Sun. The project also landed in a number of digital publications such as Yahoo UK Finance, The Mirror, The Sun and The Express,

We needed to do a very short timescale project which required rotations of stimulus material and quite complex routing. OnePoll were helpful, responsive and cost-effective – and when timescales started to slip due to late availability of the stimulus material, their flexibility and teamwork meant the data was still delivered when we needed it.

Suze GommeAxis Management Consulting

You and your colleagues were absolutely great to work with – all very helpful, accommodating and the results are solid and returned with such a quick turnaround too. Very impressive.

Tom DukesonLily Pad PR

OnePoll are great to work with. They provide excellent project turnaround times from start to finish, making things much easier when dealing with our research requirements. Their research really adds to our content and helps enhance a topic for our viewers.

Vivek SharmaGood Morning Britain (ITV)

I have been amazed by OnePoll’s ability to get high level interviews, especially those in niche audiences at C-Level. They are very responsive and attentive to all of my project needs.

Christopher LawrenceDirector of Research, Finn Partners

OnePoll were a perfect partner for us; exceptional customer service, always replying quickly and thoughtfully. They delivered everything we asked for on-time, and never wavered in their commitment to get us what we needed to determine the best path forward. I can envision a long and perfectly-formed relationship.

Nigel RothPartner, Davies+McKerr

The service levels we receive from OnePoll are first class. They totally understand the pressures arising from our fast-paced business and can be relied upon to add value to our own thinking.

Fiona GaigerInsight at Ella's Kitchen

Consumer insight is at the heart of everything that we do at Young’s, and OnePoll gives us the rapid access to our customers that we need to continually improve our business. Many of our recent innovations have been based on insight gained from OnePoll projects.

Iain LowrieCategory Insight Director, Young's Seafood

Thank you for all your hard work. The client has been extremely pleased with the presentation and analysis that the survey results fed into. I would have no hesitation in recommending you and the team to others.

Bristol

New York

I have been amazed by OnePoll’s ability to get high level interviews, especially those in niche audiences at C-Level. They are very responsive and attentive to all of my project needs.

Christopher LawrenceDirector of Research, Finn Partners

OnePoll were a perfect partner for us; exceptional customer service, always replying quickly and thoughtfully. They delivered everything we asked for on-time, and never wavered in their commitment to get us what we needed to determine the best path forward. I can envision a long and perfectly-formed relationship.

Nigel RothPartner, Davies+McKerr

The bowel cancer research we conducted with you received so much regional broadcast coverage – including a full day of reports and phone-ins with people recognising some symptoms and promising to get checked out. The volume of traffic to the symptoms page on the website shows that it can’t fail to have saved some lives as a result. An awesome result, thank you.

Anna MurrayPR Director at Formedia

Thank you for all your hard work. The client has been extremely pleased with the presentation and analysis that the survey results fed into. I would have no hesitation in recommending you and the team to others.

Alfie SimPartner, Agent Within

OnePoll are great to work with. They provide excellent project turnaround times from start to finish, making things much easier when dealing with our research requirements. Their research really adds to our content and helps enhance a topic for our viewers.

Vivek SharmaGood Morning Britain (ITV)

The service levels we receive from OnePoll are first class. They totally understand the pressures arising from our fast-paced business and can be relied upon to add value to our own thinking.

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