Models Edge Out Celebs in Ad Campaign 2010-04-28 11:00:22

Would You Rather See Models or Celebs in Fashion Ads?

Just when we thought the celebrity cover girl trend was here to stay, recent reports suggest designers are going back to their roots choosing models over the latest Hollywood "it" girl. "Actresses are fantastic, but they’re not models and it’s not easy," Stefano Pilati said. "[Actresses] have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait." That said, most European designers chose to feature top models such as Daria Werbowy, Raquel Zimmermann, and Natalia Vodianova in their upcoming Fall '10 campaigns. "What I need to focus on is an attitude, and this comes from a great, experienced model," Pilati said. "[Models] can feel the clothes and make them relevant from a fashion point of view." However, American brands are said to prefer celebrities over models and are predicted to continue the trend into the coming season. This one's a toughie; would you rather see models or celebs in fashion ads?

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4 years

Always a model. Celeb will never rock a campaign, cover or ed like Lara, Daria, Natalia, Kate, Mariacarla, Raquel, Natasha, Sascha and many more.
Or simply captivate me with their beauty like girl like Kim N, Eniko, Karlie, Toni, Magdalena, Doutzen or Ymre.
Only few celebs can get away with being models. And those are Diane Kruger (not for nothing Calvin Klein and Karl Lagerfeld muse), Vanessa Paradis, Kate Winslet and Marion Cotillard.

I just like to see a girl who has that ''vibe'' to wear clothes advertised.
It doesn't matter who the person is,because no one can make me buy something I saw on oh-so-famous actress.
So,models I'd say

Models definitely. Nikki Taylor was absolutely the most gorgeous Cover Girl back in the day. So was Tyra. Now, CG only seems to use celebrities and none of them look that great. The only celeb CG I like is Queen Latifah. Keeping with makeup, I only like to see Halle in makeup ads...and that might be bc she's been doing it so long. The others are so blah.
Most celebrities don't seem to know how to play to the camera. Somebody mentioned Jessica Biel...she looks dead in her photos. Same for Kiera Knightley. Milla Jovovich looks good in her ads, but she's probably considered a model before actress.

Models!!!
I think celebrities as models is ugly most of the time. Like I keep seeing this makeup ad with Jessica Beil, and she looks so plain even with all the colorful makeup that I really would never buy the makeup they are advertising.

to tell you the truth neither, i don't give a crap about what celebrity is wearing what because celebrities are not gods they are just people and why should i care what they are endorsing its not going to make ME buy it because i don't care if they are wearing it personally that doesn't sway me. I am also not a big fan of models because not all of them, but a large majority of them look tired and sick and like they don't want to be there anyway.

4 years

Duh. How about asking "Would you prefer to see a celebrity or a model on a TV series?"
Models are made for modeling. Actors are made for acting. Those who have the best of both worlds are the extraordinary few.
Even those celebrities who star in ad campaigns are mostly ex-models themselves.

4 years

I prefer models since I actually spend more time looking at the product being sold in the ad than the person. With a celebrity I find myself dissecting the amount of photoshop done, judging their attitude, pose, etc. Although models are judged in the same manner, I find its to a much lesser degree since this is their job.

Models - they are called that for a reason after all. Celebs are ok for some things like representing their own perfume (which they all seem to do now - ughh)...I just care not to see the same faces all of the time - VARIETY!

It depends on the campaign and the celebrity. Eva Green, Marion Cotillard and Emma Watson I think are the exceptions I can think of- I love them as actresses and I think they rock for campaigns. Otherwise I enjoy seeing new faces in campaigns!

i get the wanting a model on the cover of vogue thing, since it is a fashion mag and they add an extra element to it. plus, i am so tired of seeing sjp on the cover of their mag, it seems like she's on there once a year. also, the cover they did with jessica biel was very flat imo. but on to another mag, for may elle has fergie on the cover, i was looking through the photos and she comes off as lifeless (she's not even smizing), which was a disappointment to me and a waste of space for them, does fergie even sell mags (i am a fan of her music mind you). **steps off of soap box and walks away**

It absolutely depends on the campaign. A celebrity will always catch my eye, and in a lousy ad a model won't, so there's an advantage there. But models in a great campaign will be able to give an element of fantasy because of their silence - we have no idea what they sound like - and that's a positive thing. Is Kate Moss a model or a celebrity now? She photographs like a model, is brilliantly photogenic, but has the recognition factor of an actress - and the supermodels of the 80s/early90s had the same thing, and airbrushing means everyone can look skinny and perfect, so I think it's just not that big an issue. If the campaign requires recognition, eg Madonna for D&G, and that's the story, then it should feature Madonna. If it requires more mystique, otherworldliness, or the 'character' of the model featured to be more important to the story the ad is telling, it shouldn't be a celebrity.
One place I do like a celebrity is on the cover of a magazine. I'm always perplexed by the constant, every month for the last 15 years I've been reading it, pleas in Vogue to return to having a model on the cover and celebration when they do. The cover is not a story about fashion, and they have to bring in sales, so they're never artistically interesting or challenging. Given that, heck yes I'd rather have someone I'm slightly interested in reading about than a model, an ad for an interview inside.