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Ellen’s Oscar-selfie, otherwise known as the selfie that broke Twitter, became the most retweeted tweet of all time with over 2 million tweets just hours after posting. TV viewers live-tweeting TV programs has become a phenomenon in recent years with shows creating unique hashtags and twitter accounts. Ellen’s Oscar-selfie is just one example of how the social network is dominating the second screen world.

Television: the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube (Dictionary). Although the television still does the same job, the process of watching has tremendously changed in recent years. Did you really watch the finale of Breaking Bad if you didn’t make the Facebook status, “All bad things must come to an end”, were you one of the millions to tweet about Miley Cyrus’ VMA twerking performance? In the digital world it is not about watching, it is about telling.

The big change that traditional television and cable are experimenting equals opportunity for you.

Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.