Sony D-SLR Kings Mountain NC

Sony Digital single lens reflex cameras are the camera of choice for the majority of professional photographers. They offer high quality, clear shots that can make any photographer impressed. Here you’ll find additional information on Sony D-SLR as well as local companies and providers that may help you in your search.

Sony Alpha DSLR-A700

First Look: Sony Alpha DSLR-A700

The next generation of alpha switches to a newly designed, higher-res CMOS sensor, and that's just for starters

By The Editors

Before Sony and Konica Minolta announced a partnership to develop Sony's first D-SLR in July 2005, Sony's previous contribution to the digital camera market had been limited to compacts and super-zoom advanced compacts. Then in March 2006, Konica Minolta announced it was leaving the photography business and transferring its camera technologies to Sony.

What resulted was the 10.2-megapixel Alpha DSLR-A100, introduced in July 2006. Minolta shooters familiar with the Maxxum 5D were quick to recognize the design similarities, along with welcome upgrades like improved resolution and the newly developed Bionz image processor that minimized noise and enhanced color.

The newest Alpha model, the 12.2-megapixel Alpha DSLR-A700, bears some similarity to the Maxxum 7D, although Sony has definitely put its stamp on it in terms of features and camera controls. They have dropped the CCD of the A100 and gone to a new CMOS sensor with on-chip noise reduction. CMOS sensors are faster than CCDs—the A700 can capture up to 5 fps; the A100 only 3 fps. CMOS sensors have superior image quality, and they use less power, which means less inherent noise is being introduced by the circuitry. The A700 also has a redesigned Bionz image processor, enhanced image stabilization, automatic sensor cleaning and a host of other improvements.

Other Features

Integrated Stabilization Camera shake is minimized by SteadyShot sensor-shift technology that moves the image sensor to counteract the camera's physical movement. Every lens you use on the camera benefits from automatic blur reduction and allows for handheld shots up to four shutter speeds slower than your normal handheld ability.

12.24 MP Exmor (APS-C) Sensor A newly designed APS-C-sized Exmor CMOS imager with on-chip noise-canceling before and after A/D conversion provides over 12 million effective pixels. Advanced on-sensor A/D conversion yields rich tonal reproduction with high signal-to-noise ratio. The high-speed processing power of the Bionz engine, a quick-response coreless motor to drive the shutter and dual mirror stoppers to prevent mirror bounce all enable the A700 to capture action at either 3 or 5 fps, even shooting at full 12.24-megapixel resolution.

Sony High-Performance D-SLR

Sony Introduces New High-Performance D-SLR

SAN DIEGO, Sept. 5, 2007 - Sony is expanding its (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists. The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses.

"Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We also expect that this new camera will re-define the post-capture experience with HDMIâ¢ output for high-quality playback of images on high-definition televisions."

Picture Quality The camera's new 12.2-megapixel Exmor CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

According to Lubell, "These digital signals are virtually immune to external noise and interference." Clean, noise-free digital signals are then sent to the newly developed BIONZâ¢ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.

Extraordinary Responsiveness The A700 camera is engineered to be fast and ultra-responsive so as to become "a virtual extension of your own senses," Lubell said, "capturing fleeting moments as you see them."

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuo...

Three Mainstream Sony Alpha Cameras

Sony Introduces Three Mainstream Alpha Cameras

Designed For First-Time Digital SLR Buyers

SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

Uniquely Matched to Customers’ Needs The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

“Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,” said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. “By overcoming the obstacles, we’ve made it much easier for newcomers to take great pictures with DSLRs.”

Light and Compact The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.

Quick AF Live View System Both the α380 and α330 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

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