Project Scope

Stronger Workforce. Higher Profits.

The reality is that owners and managers of small and mid-sized companies are so busy taking care of other facets of their business that they don’t have the time, expertise, or systems to manage performance and compensation reviews. Grant Conrad, founder of MeritQuarter realized this opportunity, and created an all-in-one web-based employee review system that is low cost and has minimal company time requirements. He also recognized that a strong brand identity would be essential to attract new customers and establish himself as a credible service partner. That’s when he brought in Clear Space to help.

We established MeritQuarter as a simple and approachable brand; changing what is often perceived as a complicated and onerous task into a simple and efficient service that appeals to a wide range of businesses. The core elements of the brand include a strong ribbon logo that is extrapolated into a graphic system used for presentations, document covers, a responsive website and other digital media. A friendly and welcoming brand image was built to engage, connect, and position MeritQuarter as the choice system for turning workforces of 2 to 200 employees into a sustainable competitive advantage.