Menu

The book “Ask Measure Learn” is a comprehensive guide on understanding big data and social media analytics benefits managers and data scientists alike. The framework by Lutz Finger and Soumitra Dutta will transform your business.

“The book helps to leverage untapped opportunity to drive business value.”

- Björn Lasse Herrmann, CEO of Compass

“This book helps with great examples to go from pure data to actionable Insights.”

- Björn Ognibeni, CEO Buzzrank

“An excellent guide on how to use big data to create true business value.”

- Annet Aris, Professor INSEAD

“Business leaders need insights and this book shows how to get there.”

- Loic le Meur – CEO le Web Conferences

“Key pointers to understanding the big data challenge.”

- Tim Weber, SVP Edelman

Get your FREE Chapter from Ask Measure Learn today

Learn about the Myth in Social Media and why attention does not equal intent.

Blog

Social media bots have become an increasingly challenging issue. They can trick you into buying stuff or even influence your opinion (read more about the trouble they can cause here). But one way to spot – and stop – bots is by using their own friends. Who wants to have friends who are just there […]

If one clusters the Twitter followers for both @jeffbullas and @AmyJoMartin. One will find that Jeff’s least active followers tweet about 15 posts a month. While Amy’s has five groups that tweet below 1 post a month. Back to the original FORBES article Back to the original FORBES article Back to the article at LinkedIn Back […]

@AmyJoMartin has one community that follows 92% the same tweeps. This is a uniformity we have not seen since breakup of the Soviet Union. Meaning – this is not human. By comparison, Jeff Bullas and Brian Solis have only a maximum follower similarity in their different audiences of 45% and 40% respectively. Back to Forbes […]

During this year’s STRATA conference, President Obama introduced Dr. DJ Patil as his new Chief Data Scientist in a video message. DJ is a very well known data scientist and is even credited by some with coining the term “data science”. During his introduction of DJ, Obama said that he wanted to do a joke […]

Warning: reading this might lead you to lose faith in the media and marketing world! Oh – you didn’t really trust them to begin with? Well, let’s dig right in and meet the now-removed Twitter account from @AI_AGW. He’ll hold an intelligent debate about global warming with you. But as smart as he is, you may […]

Framed Data raises $2M, 6Sense raises $12M, Reflektion raises $8M… The list goes on and on. What these companies have in common, aside from multi-million dollar investments, is that they are all in the market of predictive analytics. Predictive analytics is the art of making big data work by using past data to forecast future [...]

LUTZ FINGER: Uwe Weiss – you are long-standing entrepreneur and the CEO of Blue Yonder, a predictive analytics company. Thanks for being with us. UWE WEISS: Thank you for having me. LUTZ FINGER: You landed a really large deal last year. Your company got funded by Warburg Pincus. The deal was for whopping 75 million [...]

To build a data product you need to have the right data. This sounds simple, but it is often forgotten by entrepreneurs or top managers alike. Data should not be confused with the product or the business question that makes it powerful. But even if you have a great idea, it comes down to having [...]

"Data Demystified" is the best way to describe this year’s Strata Conference. The data conference STRATA has grown substantially: more visitors, more talks, more vendors at the exhibitions, and more space. But most importantly the topics displayed have matured. Data is not only becoming easier, the science of data itself has become demystified. It is [...]