Generations of guys enjoyed playing with their LEGO Minifigures while growing up. And now that those dudes are in the real world, many are still reminiscing their childhood days when LEGOs were all the rage. The company realized that those same fans now have money to spare, so they built a minifigure that hides a 2GB USB drive that they can take to work. This is an official LEGO product and not some bootleg version, hence the price. $25.