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Twitter can boost your business and marketing efforts, and this guide shows you howTwitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book coversThe basics of signing up and creating tweetsFollowing other users and adding followers to your own tweetsMastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devicesStrategies for enhancing business communication, marketing, and networking opportunities with TwitterTwitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

In About You, Dick Staub addresses irreligious, religious, spiritual seekers and all kinds of Christians and shows us that Jesus came to satisfy our universal longing for a fully human life, not to establish a narrow us versus them religion. In short, Jesus didn't come to make us Christian; Jesus came to make us fully human. In a fresh exploration of the ancient Biblical stories of creation, fall and redemption, Staub explains that salvation is not about going to heaven when we die; it is about a full and abundant life now. In practical, down-to-earth, language, About You deals with this concept on three levels: anthropologically (our common story and universal human needs), theologically (God's awareness and response to our needs), and practically (how we can attain and maintain a more complete and satisfying life).Staub's previous book (The Culturally Savvy Christian) was selected by Kirkus Reviews for their 2007 Religion and Spirituality edition. This new book is designed to help those who are seeking a way to integrate both a fully alive spirituality and a fully alive humanity--a way that is embodied in the often-misunderstood life and teaching of Jesus Christ. This groundbreaking book illuminates the path towards becoming the best version of yourself.

Top-selling MVC book from a top team at Microsoft--now fully updated!ASP.NET MVC 2.0 is now available and shipping with Visual Studio 2010 and .NET 4. A new update to Microsoft's Model-View-Controller technologies, MVC 2 enables developers to build dynamic, data-driven Web sites. Professional ASP.NET MVC 2 shows you step-by-step how to use MVC 2. You'll learn both the theory behind MVC 2, as well as walk through practical tutorials, where you'll create a real-world application. Topics include transitioning from ASP.NET development, as well as an overview of related tools and technologies, including LINQ, jQuery, and REST.This book is for web developers who are looking to add more complete testing to their web sites, and who are perhaps ready for "something different."In some places, we assume that you're somewhat familiar with ASP.NET WebForms, at least peripherally. There are a lot of ASP.NET WebForms developers out there who are interested in ASP.NET MVC so there are a number of places in this book where we contrast the two technologies. Even if you're not already an ASP.NET developer, you might still find these sections interesting for context, as well as for your own edification as ASP.NET MVC may not be the web technology that you're looking for.

Maximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips!The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you're looking to learn how to set up an account for the first time or are on the prowl for some cool third-party Twitter apps, this full-color guide will boost your entire Twitter experience.Allowing you to communicate with fellow Twitters within a 140-character limit, this fun and fascinating social networking tool is easier than maintaining a blog and quicker than sending an e-mail or text. With these tips, tricks, and tweets, you'll stay in the know and up to date on anything and everything you find interesting.Explores the newest Twitter features, including the new re-tweet feature, which adds a re-tweet button to each tweet on a person's timeline, much like the sites current "reply" buttonDiscusses Twitter's new search widget, which is more sophisticated and preciseShows how to use the just-announced Geolocation API, which adds location-based information to tweetsExplains how to tweet from mobile devicesShows how to add Twitter to a blog or to other social networking sites such as FacebookOffers ideas for using Twitter in business as well as for personal contactsCovers Twitter terminology and provides helpful tips and tricks for expanding Twitter's usefulness through third-party applicationsExplore the possibilities of Twitter and discover what the buzz is all about with this tremendously terrific guide to Twitter!

It can seem at times as though all of academic administration today is focused only on the need for continual change and the endless pursuit of "the big idea." But most academic leaders, from department chairs and program directors through university presidents and chancellors, are far too busy helping their institutions flourish for them to divert critical energy and resources to yet another untried theory or management principle. Academic Leadership Day by Day takes an entirely different approach to developing your proven academic leadership: It introduces one practical and field-tested idea each day for an entire academic year. Rather than requiring you to devote days or even weeks to administrative training (which may prove to be of little use in the end), this manual gives you no-nonsense suggestions that you can consider on even your busiest days. Experiment with the suggestions made each day, discover what works for you, and then build on your successes for the benefit of your institution and its programs. Significant improvements often result from small, gradual, and consistent efforts, and Academic Leadership Day by Day is your guide to becoming a more accomplished, confident academic leader a few minutes at a time.

Investors, shell-shocked by the "Great Recession" of 2008-2009, are looking for answers, for something fresher than the old 'buy-and-hold' mantra. They hunger for stability, yet yearn for growth to rejuvenate their battered portfolios. Ray Lucia's The Buckets of Money Retirement Solution: The Ultimate Guide to Income for Life provides just that-a reassuring and scientifically proven strategy that gives investors both growth and income. Lucia, a Certified Financial Planner who's helped thousands of people invest more than $2 billion, explains how to spend down 'safe' buckets (containing, for example, Treasuries, CDs, bonds), while leaving a riskier bucket (real estate, stocks and alternative investments) to grow long-term. This strategy shields investors from the short-term ups and downs of the market. And it gives them the courage and discipline to stay invested no matter what the future holds. Written in a breezy, accessible style and loaded with tons of examples and clear, specific calculations, the book explains how to set your financial goals, divvy up your money accordingly, and then invest intelligently. With this book as your guide, readers will learn how to achieve both income and growth while at the same time reducing risk. "All in all," Lucia writes, "this plan is akin to a sports car that seats six, approximating the best of both worlds. In this case by being a conservative strategy that's also growth-oriented. " Almost every kind of investment-stocks, bonds, commodities, real estate-plunged in the past year or two, turning off millions of investors who'd been planning for and counting on a reasonably comfortable retirement. These retirees or near-retirees need solutions . . . something fresher than the old 'buy-and-hold' mantra. Yet here's what they hear from the financial-services industry: Set up an asset-allocation model, then take a systematic withdrawal to support your retirement . . . remembering, of course, to rebalance the accounts to remain in sync with the model. Wrong! That maximizes the advisors' fees but doesn't protect the investors' assets during the tough times.

An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he has gained from nearly twenty-five years of leadership at The Children's Aid Society of New York City, one of the largest and best-known not-for-profit organizations in the nation. Now in a Second Edition, The Challenge of Change shares his ideas and experiences with a new generation of not-for-profit leaders and board members. Reflects new changes in board structure, statutory requirements, functional relationships, succession, and transitional relationships Looks at Coltoff's days at the helm of one of the oldest and most well-known institutions in the United States Unparalleled insight and wisdom from a true nonprofit leader and pioneer Nonprofit executives and board members will benefit from Coltoff's observations and advice about everything from strategic planning and fundraising, to working with volunteers, cultivating diversity, and achieving work/life balance. His straightforward, conversational style is highly readable, and his tales from the trenches help to illuminate the important lessons he learned along the way.

Revised and thoroughly updated, this practical guide to photographing people is better than ever!What is the color of skin? You may think you know, until you enter the world of digital photography and try to reproduce what you see. Differences in software, lighting, computer calibration--everything has an impact on color. And that's all before you get into differences between people in terms of skin types, ethnicities, age, gender, and more! Hollywood-based photo-illustrator Lee Varis guides you step-by-step through the maze.This new edition covers the very newest trends and techniques in photographing, lighting, and editing skin--and offers plenty of tips, examples, and valuable advice from the author's own professional experience in the field.Shows you how to digitally capture all skin types: male, female, young, old, different skin tones and ethnicities, with makeup or without, wrinkled, tattooed, and moreCovers a wealth of topics in addition to photo editing, such as how to obtain model releases and compose shots, how to shoot groups, and how to create promotional headshotsIncorporates the latest on working with Photoshop and LightroomShowcases exceptional work from a variety of photographers and artistsIf you're photographing people, you'll want this valuable and unique guide on your shelf.

A look at lessons of the past that could help secure profits in an uncertain economic future In this era of unprecedented economic disruption, author Dan Shaffer warns investors and traders to be skeptical of the day-to-day pronouncements of the media and financial pundits, and instead look to the lessons of history and long-term economic cycles to inform their financial decisions. To successfully navigate today's economic storms, he asserts, investors need to break free of crowd psychology and think for themselves. Shaffer believes that the study of past financial crises provides the surest guide to assessing the current environment, and with this reliable resource he shows you exactly how to make the most of your time in today's markets with this effective approach. Offers timely advice on surviving depressions, deflation, hyperinflation, and market bubbles Compares our current economic and political situation with past financial crises and the rise and fall of other civilizations By understanding the "big picture," and refusing to be manipulated, you can better protect your assets and move in and out of trends to make big profits. This book will show you what it takes to make these moves, and excel in today's uncertain economic environment.

A straightforward guide to the role of IT departments and vendor's in assisting organizations in going green with the aid of IT-related resources and offerings.This book provides organizations with strategy, planning, implementation, assessment guidance for their Green initiatives. It discusses the many benefits of Green initiatives with the assistance, integration and collaboration of IT department and vendors, i.e. custom and vendor application development and reporting tools, Green IT examples, business intelligence dashboards that can perform analytical and predictive analysis of green related business data.Outlines the major benefits to be gained through Green initiatives with ITShows you how your business can strategize, plan, implement, assess Green initiatives solutions with ITExplores how to develop Green initiative strategies, plans, projects, and assessments that integrate IT resources and offerings effectively.Practical and thorough, this book includes helpful checklists, glossary, and resources to get started with your business's Green initiatives.

New banking and investment business models to navigate the post-financial crisis environment The financial crisis of 2007-2008 has discredited business models in the banking and fund management industries. In The Future of Finance, Moorad Choudhry and Gino Landuyt argue that banks must realign their business models, implying a lower return-on-equity; diversifying their funding sources; and increasing liquidity reserves. On the investment side, the authors discuss how diversification did not reduce risk, but rather amplified it, and failed to stabilize returns. The authors conclude that the clear lesson from the crisis is to know one's risk. A lesson that is best served by concentrating on assets and sectors that you understand. Examines the weaknesses in the business models of many institutions, as well as the theoretical foundation for professionals in the field of finance Identifies the shortcomings of Modern Portfolio Theory Addresses how investment managers can find new strategies for creating "alpha" and why they need to re-vamp their fee structures Filled with in-depth insights and practical advice, The Future of Finance will provide bankers and investment managers with a guide to realigning their businesses in order to prosper in the post-crisis financial markets.

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

A proven system for creating a clear and compelling business growth plan There are 15 million businesses in the United States, and 13 million of them don't utilize a planning process. Yet having a planning process is the most reliable predictor of whether a business will grow. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a single sheet of paper in about one hour. This book is a quick read, and you and your people stay energized and focused on your top priorities. Covers the six essential elements of the dynamic business growth plan: Vision, Mission, Values, Objectives, Strategies, and Priorities Previously the top-rated speaker for Stephen Covey's organization, the author is now a successful speaker and consultant with some of the world's finest small and mid-sized companies The book delivers a proven planning process that engages employees, develops leadership capacity, improves performance, and accelerates growth.

A comprehensive look at how probability and statistics is applied to the investment process Finance has become increasingly more quantitative, drawing on techniques in probability and statistics that many finance practitioners have not had exposure to before. In order to keep up, you need a firm understanding of this discipline. Probability and Statistics for Finance addresses this issue by showing you how to apply quantitative methods to portfolios, and in all matter of your practices, in a clear, concise manner. Informative and accessible, this guide starts off with the basics and builds to an intermediate level of mastery. * Outlines an array of topics in probability and statistics and how to apply them in the world of finance * Includes detailed discussions of descriptive statistics, basic probability theory, inductive statistics, and multivariate analysis * Offers real-world illustrations of the issues addressed throughout the text The authors cover a wide range of topics in this book, which can be used by all finance professionals as well as students aspiring to enter the field of finance.

A must-have reference to more than 100 common residential conditions-from accessibility issues to working with zinc Practical information that the architect, engineer, contractor and homeowner can access quickly, with over 230 supporting tables photos and details Identifies frequently used reference standards, acceptable practices, and other relevant resources Quick, reliable answers to your most common on-site questions When you're in the field, you never know what you'll come across. Graphic Standards Field Guide to Residential Construction gives you fast access to the information you need when you're on-site and under pressure. Presented in a highly visual and easily portable format, Graphic Standards Field Guide to Residential Construction is organized by CSI's MasterFormat and is coordinated with the 2009 International Residential Code, as well as current sustainable practices. It addresses issues pertaining to residential construction by covering every aspect of the process, such as the use of materials, structural concerns, finishes, thermal and moisture protection, accessible design applications, and more. Graphic Standards Field Guide to Residential Construction extends beyond the studio, with: Quick access to essential information wherever you are Graphic Standards-quality details accompanied by photographs and tables Illustrations that help you troubleshoot problems, along with on-the-spot solutions Compact format that's easy to reference and carry along Graphic Standards Field Guide to Residential Construction is a handy companion that offers the essential tools that time-crunched professionals can turn to in an instant when dealing with clients, or when handling the many complex demands surrounding construction management.

The leading guide to professional home construction-now updated and revised! Fundamentals of Residential Construction, Third Edition features the most up-to-date explanations of today's residential construction systems. From foundation to roof and exterior finishes to interior details, this new edition thoroughly addresses the latest developments in materials and methods of house construction, including energy efficiency, framing, and roofing. Abundantly illustrated with more than 1,250 drawings and photographs, including new photorealistic illustrations that bring the text to life, this Third Edition provides authoritative coverage on wood light-frame construction, industrialized systems of construction, insulating concrete forms, light-gauge steel frame, panelized construction, and a new chapter on multifamily construction. Topics covered include: Plumbing Building codes Heating and cooling Financing Wiring Roofing Thermal insulation Environmental concerns Foundations Finish sitework Rough sitework Wood and light-gauge steel framing Engineered materials Exterior and interior finishes Organized in a logical, easy-to-follow format, Fundamentals of Residential Construction, Third Edition is the one-stop source for building professionals to gain a working knowledge of codes, management procedures, material, and all home building concerns.

A top coach teaches the sports-related skills and basics every women needs to succeed There are basics that every woman must have if she is to succeed in the corporate world, start and run her own business, or coach her own winning team. In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players. Playbook for Success is a plan to help make success a part of one's daily routine and teach women that success is not just a title or corner office, but an attitude, belief, and way of life. Teaches the top sports-related skills women need to thrive in the corporate world, featuring a provocative examination of women and teamwork Includes profiles of women succeeding in business, ways to recognize your own strengths and weaknesses, and exercises that can be used in the business world Foreword by Basketball Hall of Famer and business legend Earvin "Magic" Johnson Playbook for Success gives you a unique and inspirational road map to compete and win in your life and career.

An essential reference for all elementary teachers This comprehensive resource contains useful lists on all the subjects elementary teachers need, from core content to tips on classroom management to advice for students on study skills. The lists highlight vital areas of interest including reading, writing, mathematics, science, social studies, developing social skills, developing effective study skills, and working with an inclusive classroom. 350 reproducible lists on a wealth of subjects of interest to elementary teachers Advice for setting up the classroom, interacting with parents, and making classroom modifications Tips for use with students on studying for tests, organizing homework, and taking good notes All the lists are correlated to national content standards and will be helpful as quick study aids as well as for general reference.

Innovation isn't something you do after you get your work done. It's how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody's Business guides you in: Mastering the seven essential I-Skills you need to become indispensable Unleashing the "mindset, skillset, and toolset of the innovator" that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable Assaulting your assumptions at the personal, organizational, and industry levels Building tools for work-life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today - in your job, department or organization - you're ready to read and benefit from the powerful message of Innovation is Everybody's Business.

The must-have specifications writing reference-and essential study aid for the Certified Construction Specifier (CCS) Exam The CSI Practice Guides are a library of comprehensive references specifically and carefully designed for the construction professional. Each book examines important concepts and best practices integral to a particular aspect of the building process. The CSI Construction Specifications Practice Guide is focused on the roles and responsibilities of the specifications professional in meeting the challenges of the changing world of construction. In this volume, guidelines on topics like writing quality construction specifications and product selection are meshed with best practices for managing project information, working with Building Information Modeling (BIM) and Integrated Project Delivery, and writing sustainable design specifications. Other material covered in this guide includes: The Construction Specifications Institute's collected best practices for authoring specifications Specialized guidance on presentation and management of project information in the context of Building Information Modeling and sustainable design Includes access to a password-protected web site with bonus content, including a PDF of the printed book and copies of CSI format documents, such as UniFormat and SectionFormat/PageFormat An authoritative resource for effective written communication of design intent, The CSI Construction Specifications Practice Guide presents construction professionals and students studying for the Certified Construction Specifier (CCS) Exam with a solid foundation for improving their methods of collecting and delivering important specifications data. Serves as an authoritativeresource for effective writing of design intent Includes CSI's best practicesfor authoring specifications Offers specialized guidance on project information in the context of BIM and sustainable design

The ultimate guide to the retrofitting of lighting for greater efficiency and performance Retrofitting outdated energy-guzzling lighting components with green energy-saving alternatives is a process that promotes sustainability and offers significant benefits for businesses, contractors, and the community at large. Not only can retrofitting improve the overall quality and functionality of light, it also can make spaces safer, easier and less costly to maintain, and more comfortable to inhabit. From lighting technology to retrofit financial analysis, Lighting Retrofit and Relighting evaluates the latest lighting system types, then demonstrates how to apply them for the greatest functional and cost-saving benefit. This book: Discusses the recent advances in lighting equipment and retrofittable controls, for both interior and outdoor use Explains how to do a lighting audit to identify and evaluate logical retrofit choices Includes case studies of retrofits, illustrating improvements in the quality and efficacy of new lighting Demonstrates how cost savings realized over time can not only pay for new equipment but produce a return on the investment Lighting Retrofit and Relighting serves as an ideal reference for students or professionals-whether they are energy auditors, designers, installers, facilities managers, or manufacturers-by taking a close look at the most current lighting technology illuminating pathways toward a brighter future.

Reinforce your understanding of Excel with these Workbook exercises Boost your knowledge of important Excel tasks by putting your skills to work in real-world situations. The For Dummies Workbook format provides more than 100 exercises that help you create actual results with Excel so you can gain proficiency. Perfect for students, people learning Excel on their own, and financial professionals who must plan and execute complex projects in Excel, Excel 2010 Workbook For Dummies helps you discover all the ways this program can work for you. Excel is the world's most popular number-crunching program, and For Dummies books are the most popular guides to Excel The Workbook approach offers practical application, with more than 100 exercises to work through and plenty of step-by-step guidance This guide covers the new features of Excel 2010, includes a section on creating graphic displays of information, and offers ideas for financial planners Also provides exercises on using formulas and functions, managing and securing data, and performing data analysis A companion CD-ROM includes screen shots and practice materials Excel 2010 Workbook For Dummies helps you get comfortable with Excel so you can take advantage of all it has to offer. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The ultimate reference guide for network administrators Network administrators now have a single, convenient place to turn for all the information they need. Networking All-in-One For Dummies, 4th Edition is like ten books in one, covering such topics as networking basics, network security, setting up TCP/IP and connecting to the Internet, handling mobile devices, and much more. This valuable book covers all the newest updates and trends, including Windows 7 and Windows Server 2008 R2. A single-source reference for network administrators Includes ten minibooks: Networking Basics; Building a Network; Network Administration and Security; TCP/IP and the Internet; Wireless Networking; Telecom, Convergence, and Mobile Devices; Windows Server 2008 Reference; Using Other Windows Servers; Linux Networking Reference; and Appendices Explores the latest technologies in broadband, storage, and back-up Delves into new trends in networking and includes the latest Windows Server 2008 R2 and Windows 7 updates System administrators will want to keep this practical all-in-one guide within reach.

Learn Revit Architecture step by step with this project-based tutorial Revit Architecture is the leading Building Information Modeling (BIM) software for architects and others in related fields. Written by renowned Revit trainer Eric Wing, this simple, yet engaging tutorial teaches you the program's basics. You'll find concise explanations, focused examples, step-by-step instructions, and an engaging hands-on tutorial project that will take you from an introduction to the interface and Revit conventions right in to modeling a four-story office building. Explains views, grids, and the program's editing capabilities, and then progresses as the building's design would in the real world Encourages you to work with structural grids, beams, and foundations and shows you how to add text and dimensions, as well as understand how to use dimensions as a design tool Walks you through building floors layer by layer and joining them to exterior and interior walls, and creating and editing roofs and ceilings as well as stairs, ramps, and railings Even with no experience, Revit Architecture and its accompanying Web site will support you as you learn Revit at your own pace.

The new industry standard on landscape architectural detailing Detailing for Landscape Architects takes the reader on an educational journey across three major areas of landscape architectural detailing-aesthetics, function, and constructibility-to demonstrate how powerful design patterns can transform thematic ideas into awe-inspiring built realities. Richly illustrated examples accompany concise discussions of a varied blend of landscape design/detailing issues such as water movement, soil environments, articulating structures and construction assemblies, life cycle costing, sustainability, health and safety, and more. This book approaches the subject of detailing in a systematic manner, and provides a balanced framework for design and workmanship that conveys the essence of the built landscape. Detailing for Landscape Architects shows how details can: Reinforce design ideas through the continuity and discontinuity of patterns Actively contribute to the overall form or geometry of the design Be designed to be durable and flexible while enhancing the entire design Gracefully accommodate the natural growth and change of plant materials Anticipate maintenance needs to minimize future disruptions Maximize their cost effectiveness through understanding their function while designing to meet those functions Including chapters that apply detail patterns to the design of an urban plaza, a roof deck, and a residence, Detailing for Landscape Architects offers guidance on solving specific technical requirements, while preserving and enhancing the visual qualities that celebrate innovation, and carry forth a timeless quality of building.

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