So here it is at last. After a seemingly interminable wait, the new flagship model in LG's LCD TV range, the Nano 55LW980T, is finally here, bringing with it a massive feature count and, hopefully, LG's best flat TV picture quality ever.

The most exciting thing about the LG 55LW980T is its use of direct LED lighting, where the LED clusters sit behind the panel, rather than the much more common edge LED lighting system. Although more expensive, the direct LED approach enables TV manufacturers to have much greater control over local luminance levels in their TVs' pictures, which experience has shown consistently results in much better picture quality.

The LG 55LW980T has plenty of other neat tricks in its feature locker, too. It's got LG's passive 3D TV technology for a start, complete with no less than seven pairs of 3D glasses thrown in for free. Plus it's got a truly extensive suite of multimedia tools, including playback of video, music and photo files from USB devices or networked, DLNA-capable PCs.

The LG 55LW980T can access LG's rapidly expanding Smart TV online platform via LAN internet or integrated Wi-Fi, and boasts a new 'number' in the ever-escalating war of TV specs: MCI 1000. The MCI bit of this spec stands for Motion Clarity Index, revealing that the 1000 bit is essentially LG claiming that the 55LW980T delivers a 1000Hz-like effect. This is thanks to a combination of the screen's high native refresh rate, a scanning backlight, and motion interpolation processing.

While such spec sheet numbers always need to be treated with healthy suspicion, though, it's useful in this case if only because it indicates that the 55LW980T enjoys LG's most advanced suite of image quality tools to date.

Joining the 55-inch model in LG's LW980T range is the 47-inch 47LW980T.

If you can't quite run to the LW980T's premium pricing you can step down to LG's LW650T models, such as the LG 55LW650T. The TVs in this range use edge LED lighting rather than direct LED lighting, and carry an MCI 850 engine rather than an MCI 1000 engine.

If you prefer plasma technology and active 3D playback, LG's got you covered with its PZ950T range. Right now, though, there's a lot to get through with the LG 55LW980T, so let's get down to business.

55" CINEMA 3D Smart TV with Nano Full LED, freeview HD, 7 pairs of 3D Glasses, built in Wi-Fi and Magic Remote included Welcome to the Next Generation TV from LG. The flagship LW980T CINEMA 3D Smart TV series provides the ultimate in home entertainment with the finest picture quality with NANO FULL LED technology. The LW9 series offers the best of 2D, 3D and Smart TV and comes complete with 7 pairs of 3D glasses, built-in WI-FI and a Magic Motion Remote Control. CINEMA 3D is the Next Generation 3D with the most comfortable viewing experience to share with your friends and family. Prepare yourself to be entertained.