About

Our Next Shows

Las Vegas
February 5 — 7, 2019

Festival
Summer, 2019

About the Show:

Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes 2 trade events and 1 consumer festival, in two cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.

While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques.

The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members. As the trade show landscape has evolved and shifted, Agenda’s commitment to nurturing creativity and allowing product to be the focal point, has endured.

The Berrics Agenda

Having already built one of the strongest and most respected trade shows in action sports, and street wear, Agenda has further integrated the skate industry in a unique partnership with The Berrics. The Berrics was formed by legends Steve Berra and Eric Koston and is the #1 skate media website in the world.

The Berrics Agenda is an ironclad union of street and skate culture. Built in 2009, Agenda and The Berrics forged their partnership as the true platform capturing the authentic skate culture on the Agenda show floor. Brands and buyers interact at the The Berrics Agenda ensuring that the skate industry is able to conduct business in a manner conducive to the core philosophies of skateboarding culture.

The Berrics Agenda is now poised as the largest skateboarding trade show in the world.

The Woods

The Woods is a show-within-a-show, presented with a unique aesthetic and artfully curated selection of brands. This section looks and feels different than the rest of the show floor in terms of both presentation and occupants.

The brands exhibiting here are a curated selection of elevated lifestyle brands. They sample from a broader influence and are more acutely connected to emerging fashion trends. Ranging from legacy brands inspired by heritage and nostalgia to the new emerging lines sourcing inspiration from the great outdoors, they all share a common theme of craftsmanship and refinement. Be it footwear, apparel or accessories, they are all exploring sophistication, premium materials, outdoor aesthetics, heritage, contemporary style, progressive trends and a broader scope of inspiration. The Woods is an elevated environment for brands to showcase their crafts.

Agenda WMNS

Agenda WMNS is a curated female-centric platform where all pretty things unite. One of our fastest growing show categories, Agenda WMNS houses a new generation of women’s collections.

Paying close attention to trends, street culture, art, design and music, they are finding themselves on the fringes of the fashion industry. Drawing from a diverse pool of inspiration, these progressive collections are emerging as an entirely new genre. AgendaWMNS is a forum for these heroines of trend to connect with relevant and receptive buyers ranging from department stores to influential boutiques, as well as media and key influencers. WMNS exhibitors now have a unifying platform to conduct business. A show-within-a-show, curated by and presented from female perspectives.

Agenda WMNS is a movement offering year round experiences, ranging from events, initiatives and other brand-building exercises, contributing to the expansion of this exciting new women’s voice.

Enclave

Enclave exists as an integrated section of Agenda, specifically catering to premium street and men’s contemporary collections. Enclave offers a unique environment, reflecting the design and style directions of these brands.

A stark white palette distinguishes the Enclave section from the rest of the Agenda floor. Gallery walls, lighting, and minimalist fixtures allow lines to speak for themselves uncluttered and tastefully displayed. The brand array is tightly curated and Enclave targets the buyers and retailers relevant to these brands.

Pin & Patch

This dedicated show segment at Agenda Long Beach serves as a homage to the emerging category of personalized accessories. From quirky to vintage to opulent, Pin & Patch caters to standout brands showcasing a refreshing take on wearable pin and patch art.

The Essentials

The Essentials is the premiere destination showcasing the finest in grooming goods, leather goods, soaps, candles, textiles and other personal essentials. This exclusive section of the Agenda show floor hosts a careful selection of both well-established and up-and-coming Makers whose dedication to quality craftsmanship, innovative techniques, and personal stories are expressed through their goods.

Footwear

Agenda’s dedicated home for the best in footgear. Footwear at Agenda is the mecca for streetwear and skate brands to present their latest releases and give a first-hand look at their newest collections. Nice Kicks is the official media partner for Footwear at Agenda.

VINYL

HOME + BEAUTY

The inclusion of Home & Beauty is reflective of how women holistically curate their lives. From home goods and textiles to candles, skincare, make-up, fragrance and more, this inclusive lifestyle-focused category is full of unique and indie branded collections to accessorize our everyday lives.

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