Enterprise video platform is like a content management system with proprietary content, mainly videos, for internal consumption of members of the enterprise. An enterprise video platform is a communication hub for employees, vendors, partners, stakeholders, and general public. The motive is to make video so convenient and frictionless at a speed on which company can communicate and spread knowledge.

Dynamics:

Increasing adoption of enterprise video from large and midsize organization, owing to increasing need to reduce operational expenses, increased efficiency, and strengthen internal communication are major factors expected to drive growth of the global market. In addition, rapid industrialization in developed and developing countries and increasing government initiatives towards digitization, and high internet penetration are some other factors expected to support growth of the global market over the forecast period.

Moreover, various advantages offered by enterprise video such as it helps to facilitate effective employee training, it also allows enterprises to consistently, efficiently, and quickly broadcast and enable messaging are other factors resulting in increasing adoption of enterprise video from various industry verticals is another factor expected to support growth of the market to certain extent.

Furthermore, increasing demand from education and media & entertainment sector for effective communication is another factor expected to support revenue growth of the target market.

However, network connectivity issues and lack of infrastructure facilities are major factor expected to hamper growth of the global market to certain extent. In addition, rising security concern is another factor expected to limit growth of the global market.

Technological advancements by major players and increasing investment by government and major players, coupled with initiatives for infrastructural development are key factors expected to create new opportunities in terms of revenue for players operating in the target market over the forecast period. In addition, growing merger and acquisition activities among regional and international players is expected to further support revenue growth of the target market to certain extent.

Region Analysis:

The market in North America is expected to dominate the global market and is expected to continue its dominance over the forecast period. This can be attributed to increasing demand from various industry verticals, well-developed internet infrastructure, and presence of major players operating in the countries in this region. In addition, growing merger and acquisition activities among regional and international players is expected to further support growth of the market in this region over the forecast period. The market in Asia Pacific is expected to witness faster growth, owing to increasing presence of major IT companies, increasing government expenditure on internet infrastructure, and increasing internet penetration. The market in Europe is expected to contribute significant revenue share in the global market.

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