Avery WePrint Magento site launch

We're big fans of Avery. They have a passion for innovation and great service and Avery WePrint is a shining example of a brand innovating in digital. The service allows you to design or upload custom artwork and have it printed by Avery on their high quality products.

With 80 years of experience, Avery is known around the globe as a leader in developing labels for everything and anything you can think of. But they're more than just labels and stickers. Their extended Avery WePrint product catalog also includes custom ring binders, greeting cards, business card pads and even laptop skins.

Solution

We helped specify, design and produce photography for the Magento systems that allows you to design your custom stationery (labels, business cards, folders, greeting cards and laptop/phone skins). And to make sure sales targets are met we help with a range of digital marketing solutions for the brand.

The project included

Full project specification and UX

Logo creation

Front end creative designs

Product photography

Articles for blogs

UX testing support

Analytics and tracking

SEO consultancy

AB testing

Ongoing marketing via PPC, email, social and affiliate

Results

The website is designed to make the WePrint process as easy as possible and users agree. The Trustpilot feedback is rated as Exceptional / 5 Stars.

Dwell times have increased, bounce rates dropped and most importantly the conversion rate has increased from the previous site.

The team at Strange are true business partners. They show a good understanding of both our strategic challenges and the market in which we operate. Highly creative and broad thinkers, they work to deliver the optimum approach/recommendations to get the most effective use of our budgets.