HTML5 provides publishers with higher content visibility and readers with the same stellar experience as a tablet; including a dynamic user interface and 100% web compatibility with all browsers

MONTPELLIER, France, September 29, 2014 — (PRNewswire) —

Aquafadas, developer of digital publishing solutions, now offers publishers the ability to create HTML5 WebReader content by adopting the groundbreaking alternative to Flash that is quickly taking over the digital publishing scene. A WebReader gives publishers the potential to increase content visibility while readers benefit from the same great user experience as a tablet. The newest version complements the previous Flash WebReader. Therefore with both Flash and HTML5 versions, users have 100% web compatibility with all browsers, including mobile.

An HTML5 WebReader brings more people into the loop. It targets users on other platforms such as Windows PCs and mobile devices, Mac desktop systems and any other device with a web browser, promoting conversation among a wider array of outlets. HTML5 makes the content SEO-friendly and easy to optimize for search engines like Google and Bing. Publishers can easily export their publication as a WebReader using the InDesign plugin and embed it on a website for greater traffic, benefiting from complete content distribution from one tool. Publications can be exported to every platform in multiple formats, including ePUB files for eReaders, AVE files for creating native tablet and smartphone apps and now, HTML5 WebReader for browsers.

In 2013,
mobile traffic rose 81%. Many mobile browsers no longer support the outdated Flash format. HTML5 is filling the void where users need it most, by supporting the transition from Flash with an optimal service every step of the way. HTML5 was created in anticipation of a more innovative future with the flexibility to expand with the market. It is the most efficient way to embed animations, video clips, multimedia tools and other interactive content. It also offers superior performance on platforms such as Linux and Mac OS X for a sleek, lightning-fast interface.

"By providing an HTML5 WebReader to publishers, we are not only giving access to the most powerful and highly compatible web technology," explains Claudia Zimmer, Aquafadas CEO. "We provide a complete digital system that lets you distribute to each platform in the best format: native apps for iOS, Android and Amazon; HTML5 WebReader for browsers and new challenging platforms such as Windows Mobile, Linux; and Flash for former WebReader versions. Because publishers just have to create once to publish everywhere, they are saving time and money, while providing the best reading experience."

Integrating an HTML5 WebReader into a publication's distribution strategy is not just the next step - it is the best step. The Aquafadas Digital Publishing System now offers the largest scale of export format: iOS, Android, Amazon, ePUB, and Flash and HTML5 WebReaders.

To try the new HTML5 WebReader for free, simply download the Aquafadas' plugin for InDesign
here.

The Aquafadas Digital Publishing System is an ecosystem of seamlessly integrated apps that include
InDesign Authoring, Cloud Authoring,
ComicComposer,
Aquafadas Viewer,
AppFactory,
Cloud Connect and
MotionComposer. These apps are designed to manage any digital publishing scenario from digital content and app creation to distribution and marketing. Without writing a single line of code, publishers can either design custom iOS and Android apps or automatically convert PDF files into digital format for distribution across tablets, smartphones, eReaders and the web.

The Digital Publishing System also provides powerful marketing tools, including the ability to integrate advertising campaigns and offer one-click in-App purchases. Sales and reader behavior analysis, now a crucial part of digital publishing, can be done using analytical tools such as Google Analytics, which integrates directly with the Aquafadas Digital Publishing System.

About Aquafadas

Aquafadas, a pioneer in digital publishing technology, enables the creation and mass distribution of graphics rich, interactive digital content such as books, comics, corporate documents, magazines, and newspapers, across all major platforms including smartphones, tablets and the web. Businesses all over the world rely on Aquafadas' purpose-built content creation and distribution solutions to achieve their digital publishing strategies, significantly expanding content reach while lowering overhead costs. Some of Aquafadas prestigious customers include Shueisha, Egmont International, G+J, Kelby Media Group, Lagardère, Lufthansa, Mondadori, Bayard, Reader's Digest, Sanoma, Standard & Poors, and Air France. Now 8 million end users are reading a publication created with Aquafadas solutions.

Aquafadas is a member of the International Digital Publishing Forum and IDEAlliance, which help to improve both ePUB and OpenEFT formats.

A Rakuten group business, Aquafadas also provides its technological expertise to Kobo, the world's fastest growing e-reader provider. For more information about Aquafadas, please visit
http://www.aquafadas.com.