1 Response

Using the keyword 4 times instead of 2 in your body content will probably do nothing. If you simply add to your existing content and include the keyword 2 times in the new content you are adding, then yes, you could get some benefit there. But if all you do with your existing content is swap phrases, you won't change much with Google. They already know what your page is about. So the only way you could help would be to add more targeted, keyword rich content to what is already there.