"It started off as around 200 or 500 [followers] a month and now it's as many as 35,000 a day. It's in the last four to six weeks that it has gone viral. I've got followers from Ireland, the US and Australia and they are all amazing."

Her dedicated following have started calling themselves 'Hinch Army', using #HinchArmy to share their own successes using some of Sophie's methods and recommended products.

She believes that the success of the page is down to her being true to herself and sharing her love for having fun when cleaning.

Sophie said: "It's been overwhelming but amazing. People are sharing before and after photos of their homes and I'm just so pleased my account has helped so many people together.

"I'm a worrier and I struggle with anxiety," she added. "For me, to keep my mind off of what was worrying me would be to clean and organise something and love the end result.

"It took my mind off worrying. It helps me control my panic attacks too. Since I've started the account others have messaged me saying I've changed their lives and helped them with their mental health which to me is simply amazing.