Middle East Spends Over $20 Million on ERP Software

According to Microsoft Middle East sales and channel manager Karim Talhouk, 85 percent of his clients see positive returns on their investments within two years of purchase. Their investments are in Microsoft Dynamics ERP solutions, which offer small, medium, and enterprise business ERP software packages and support numerous languages, including Arabic.

In the Middle East, customers spend over $20 million USD each year on ERP software, providing them with a streamlined work process, largely as a result of Microsoft's tightly integrated software suites. Like businesses in most western countries, Middle Eastern businesses rely on Microsoft products for office productivity, collaboration, communication, and many other benefits.

"Our business management software was no longer fit for handling issues such as conflict of data, the need to re-enter data in different applications, and delays in producing reports for the management information system (MIS). Our point of sales (POS) checkouts in our duty-free retail outlets were not IT driven and we needed better inventory controls"

Durgadoss evaluated the market and considered many high-end ERP solutions, including Oracle, Sage, and software developed locally, but in the end, his company decided that Microsoft Dynamics GP was the best software for them because of its familiarity and user-friendly approach.

Microsoft software is very popular in the Gulf, and its Dynamics ERP offerings, which include Dynamics GP, SL, NAV, and AX are increasingly becoming the standard for excellence and interoperability with currently supported software.