How do you
differentiate between business fads and a core philosophy? What is the
power of the shareholders over the organisationís direction? Who should run
your business?

These and many
more questions are dealt with here in a coherent fashion. Taking business
apart from the inside out and reconstructing its philosophy and processes to
support an holistic approach.

What
results is a very different view of business philosophy. Be prepared to have your
values challenged - and then to be your own critic to see if you really mean
them! If you rise to the challenge, these are ideas that you will want to
hang on to. They form a key perspective on making business truly
sustainable in an uncertain world.

"I believe this book will be an
invaluable tool for business managers at every level."Melfort Campbell OBE, CEO, Imes
Group
Chairman, CBI Scotland
(2005-07)