By Richard Pittham

ABSOLUT genius

Absolut has recently commisioned Spike Jonze to create a short for them. It is a great film, but what’s really interesting is the way they’ve used Facebook Connect to replicate the immersive experience of going to the cinema. I can invite my friends to sit near me, at one of the limited viewings (one showing every two hours), and I’m also notified via my virtual iPhone when they’ve arrived. Absolut genius.