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Successful Content 4 Search Types Informative Transactional Navigational Conditional Setting A Goal for the Content What is the end goal for your content? How will you know if it was successful? Google Analytics Official Website - Web Analytics &

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Um … What is a Professional Flirt? Getting in front of your desired influencers –ReTweet their content –Letting them know what you think about their own content –Helping them find other content that is

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How To Evaluate an Influencer Do they have an online presence? –Their own blog + company blog –Are they on social networks? –Do other people see them as a thought leader in their niche? Pro tip: Search Top # influencers in X

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LinkedIn People are engaging with the platform more Checking in more

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Facebook Target influencers and get in front of them, so when you do start the conversation your brand seems familiar to them. If you missed Joe’s presentation on using Facebook Graph Search to find psychographic data, check out WrightIMC.com’s blog post on

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AKA The Creep

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I LIKE TO CALL IT

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Twitter Best to start the conversation before you ask them to look or RT any of your content to their followers Hashtags allow for

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Google+ The ugly duckling of “social media” You still should use

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Why G+ and SEO Go Together Google is giving content that has Authorship higher positions in SERPs. Putting links in your author profile for additional inbound links Highly indexable content, everything from biographical information to public posts For outreaching there are some great features like Circles and Hangouts

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Don’t Forget about Real Time Everyone is a twitter about this Oreo ad:

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Tools To Help You Create Real Time Content Social Mention Trakur Radian6 ScoutLabs BuddyMedia But the one I am most excited about