Building the creative workforce of the future

This research identifies the main challenges that need to be overcome to ensure the potential of the creative economy is realised.

Through our employment programme, Create Jobs, A New Direction has been working over the past 10 years to create more pathways for young Londoners to find work in the creative sector in London. Despite our best efforts and the work of other agencies like ours, there is evidence that the creative industries remain difficult to get into, and are stubbornly lacking in diversity.

We think London can do better, which is why we commissioned the report Building the Creative Workforce of the Future to look at the dynamics of the sector in terms of talent and uncover some new approaches.

The report also makes recommendations for what needs to be done to ensure that London continues to be a genuinely vibrant place, where everyone has the same chance of success.