Google would like to partner and get into business more, but there is a disconnect with the two worlds and it will take some time to bridge it I suspect – Google as a business is very different from the crowd it was presenting to – so more events like this needed.

Measure and iterate – use google analytics, eg Problogger redesigned his site based on this

Not only did the Google guys present, they hung around afterwards for ages to talk with whoever wanted to ask them questions. Very impressive.

What did I learn? Google don’t have a social media policy – their employees can be on any social media sites they choose and use them in whatever manner they see fit. How about that? Think of all the secrets worth billions that could get out but don’t. A great example of trusting your employees.

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Recent Posts: Matt's Notes

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