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Brand WordsYour brand is more than just your logo and slogan. It is how people feel after they interact with your business READ ARTICLEWritten By: Alyssa Tilston | Published: 8/18/2015

5 Steps to Create an e-Course for Your BusinessCreating an e-course is one of the best things you could do for your business. You take all of your knowledge and information, package it into a great deal READ ARTICLEWritten By: Kadena Tate | Published: 9/22/2014

How to Write a Tagline that Doesn't Suck...How to write a tagline that doesn't suck the energy right out of your brand name. Here's a cheat sheet to help you
create a memorable tagline: READ ARTICLEWritten By: Canon Wing | Published: 4/2/2014

Four Ways to Grow Your SalesEvery business has viable customers it has not yet
nailed down, customers that also buy from other businesses, and customers it has lost... READ ARTICLEWritten By: Royal Bank of Canada | Published: 4/2/2014

20 of the Best Pinterest Tools for BusinessesI am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls or don't see the business value... READ ARTICLEWritten By: Lilach Bullock | Published: 4/1/2014

How to Get Published on Forbes.comMy latest article, "How to Mix LinkedIn Marketing
with Content Marketing," just got published on
Forbes.com! How did I do it? By implementing... READ ARTICLEWritten By: Kristina Jaramillo | Published: 3/31/2014

3 Tips To Sell Your Book, eBook or Info ProductThe famous marketing expert Seth Godin believes that true interactions only happen with people we trust, and that the decision to interact with your product... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 2/19/2014

Actionable Sales Tips to Overcome Price ObjectionsDid you know there's a little-known tactic you can use when, as often is the case, buyers tell you... READ ARTICLEWritten By: Leigh Ashton | Published: 2/19/2014

The Ikea EffectHow To Use It To Boost Your Business Online? Do you remember the Seinfeld episode when Kramer came up with an idea for a pizza place where you... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 11/1/2013

5 Ways Women Can Rock at Branding I've been a woman in business for the past 25 years - specifically the branding business - and I've learned so much working with world-class brands... READ ARTICLEWritten By: Julie Cottineau | Published: 10/21/2013

You've Got 8 Seconds! Being different is no longer a recreational pursuit for small business owners; it is a matter of survival for your company. In a world of 8 second attention spans... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 10/7/2013

7 Research-Based Strategies to Get Noticed in Cyber SpaceThis article provides you with practical strategies on how to create online content that gets read based on eye movement and psychology... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 7/2/2013

Fempreneurs Prepare for Sales SuccessI recently watched a fascinating program on the BBC presented by Dr Kevin Fong. Essentially it asked what the Health Service could learn... READ ARTICLEWritten By: Nicola Cook | Published: 7/1/2013

Branding Lessons From Summer CampNow that I am a grown-up, one of the things I miss most during summer is being a camper. I loved summer camp. I went for several years to the same wonderful... READ ARTICLEWritten By: Julie Cottineau | Published: 7/1/2013

ebooks - A Great Way to MarketWhat's a busy entrepreneur to do? You are always being told to build your brand. You must find new ways to market yourself and diversify your offerings. Sure, you'll just squeeze... READ ARTICLEWritten By: Susan Portelance | Published: 6/10/2013

Ladies, Connect With Your Missing CustomersIn a nutshell, when choosing products or services, your customers will be motivated by one of two things; pain or pleasure. Never is the pain... READ ARTICLEWritten By: Leigh Ashton | Published: 6/3/2013

How to Network Online Like a ProNetworking online opens up incredible opportunities to connect with thousands of people in your industry without leaving the comfort of your home. We are just... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 6/3/2013

The 3 P's of the Perfect Sales PitchWhile the words Shark Tank may bring people to remember a row of investors on their television, to the entrepreneur or small business (wo)man it brings... READ ARTICLEWritten By: Heather Piedmont | Published: 6/3/2013

7 Must Do's to Accelerate Your Sales We are fast galloping through the first quarter of the year, so how are your figures? Are you on track or are you already struggling to hit your targets... READ ARTICLEWritten By: Nicola Cook | Published: 6/3/2013

Tips for Better Professional Business PortraitsWe live in a highly visual world. With the web and social media playing a major role in our marketing strategies, it's more important than ever... READ ARTICLEWritten By: Ingrid Misner | Published: 5/21/2013

2 Steps to Get ConcensusI was in a meeting recently to brainstorm ideas for a theme and logo of an upcoming conference. It was a typical scenario, lots of ideas and... READ ARTICLEWritten By: Christine Dubyts | Published: 5/6/2013

Want To Be a Better Business Communicator?Women make better corporate leaders than men, according to a recent study by the International Journal of Business Governance and Ethics. The study found... READ ARTICLEWritten By: Lynne Morioka | Published: 5/1/2013

Tips For a Professional Productive and Profitable First MeetingPicture it: You meet a great connection at a networking event. After exchanging cards and discussing... READ ARTICLEWritten By: Heather Piedmont | Published: 5/1/2013

Tips to Choose the Right Networking GroupAre you having trouble deciding which networking organization to join? As a business owner, you already know the importance of networking. You need to meet... READ ARTICLEWritten By: Christine Dubyts | Published: 4/30/2013

How Branding is Like Online DatingBranding is described in a lot of different ways-┬Łtelling a story, promising an experience, or providing reassurance of quality and consistency. But here's one... READ ARTICLEWritten By: Julie Cottineau | Published: 3/1/2013

Go on...Smash Your Sales TargetsEight years ago when I left paid employment to embark on my entrepreneurial journey, all of my colleagues signed a book they'd given me as a parting... READ ARTICLEWritten By: Nicola Cook | Published: 3/1/2013

Why Go Online?You love your clients. You love connecting and engaging with them. And you'd love being able to make a difference on a larger scale. But there is only...
READ ARTICLEWritten By: Dr. Marina Kostina | Published: 3/1/2013

Marketing Magic of SponsorshipRequests for sponsorships are escalating to new levels as nonprofits and charitable organizations strive to raise funds for their cause in an already... READ ARTICLEWritten By: Christine Dubyts | Published: 2/27/2013

Marketing & Moments of TruthEvery employee is a representative of your business, or a "touch point." Every time a customer comes into contact with anyone or anything related... READ ARTICLEWritten By: Christine Dubyts | Published: 2/27/2013

5 Ways to Maximize Impact of Offline MarketingEveryone knows I'm a HUGE fan of all things digital and since the social revolution I strongly advise businesses to ensure that they have a strong... READ ARTICLEWritten By: Nicola Cook | Published: 2/7/2013

5 Psychological Triggers For Pricing Your ProductsWhen it comes to price, perception is reality. People buy at one price and not at another because of... READ ARTICLEWritten By: Dr. Marina Kostina | Published: 2/1/2013

Clean up your prose!Just one or two small errors in your webpage or brochure will stop many people from reading, and that means you're losing customers. Here are a few problem areas... READ ARTICLEWritten By: Bev Phillips | Published: 1/2/2013

Breathe Life Back Into Your Brand & BusinessI just came back from an amazing stay at the Canyon Ranch Spa in Lenox Massachusetts. It was a wonderful moment of relaxation and renewal, and some... READ ARTICLEWritten By: Julie Cottineau | Published: 1/1/2013