So there you go. An Internet movement and protest that used viral and social media to send a message to the government. By early news reports, it appears that the social media backlash is a marketing nightmare for politicians and many are already pulling back their support for the SOPA legislation.

Marketers and brand managers who study and utilize viral campaigns through social media channels will certainly be talking about the SOPA blackout with their clients. It’ll be a topic that I discuss at panels and presentations I deliver to marketing managers who are interested in how viral messages can influence behavior on social channels like Facebook, Twitter, Google+ and more.

Thank you for this post. Censoring of the Internet is a massive issue and not to be taken lightly. This level of censorship is neither needed nor effective and the messages shad by these sites sold be echoed by everyone who uses the web to deliver content.