Cross Media Practice

The ways in which audience engage with narratives is changing due to developments in media distribution platforms. Media narratives now flow across numerous media platforms to further engage the viewing audience. Contemporary media professionals must have a clear understanding of the ways in which a narrative can be interwoven across multiple media platforms. In this unit students investigate contemporary cross media practice and analyse the use and impact of presenting a narrative to the audience using a cross media approach.

Study a single unit

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