I have used this product for quite a long time. Medications have caused damage to my hair, but "It's a 10" has brought my hair back to a wonderful healthy feel, look and glow. I had run out of "It's a 10" and used another product I had on hand (Also a higher end Salon Product) Boy was I shocked at the texture of my hair after only 2 washings. As soon as possible, I got online and ordered my "It's a 10" and my hair (and I) are happy and healthy once again....

Customer Reviews

I have used this product for quite a long time. Medications have caused damage to my hair, but "It's a 10" has brought my hair back to a wonderful healthy feel, look and glow. I had run out of "It's a 10" and used another product I had on hand (Also a higher end Salon Product) Boy was I shocked at the texture of my hair after only 2 washings. As soon as possible, I got online and ordered my "It's a 10" and my hair (and I) are happy and healthy once again....

My sister told me about this product. You spray it in your hair before you blow dry your hair. It makes your hair shiny and helps it stay strong and grow. This product does not make your hair look oily. Great for your hair and smells good too!

I have curly, wavy, processed hair and constantly looking for a product that is not too heavy, sticky, etc...when using this product for the first time, I was pleasantly surprised at how this made my hair feel after applying and after it dried. My 16 year old daughter now loves it, too! High five to it's a ten!

I try lots of hair products, mostly salon grade, but this one perked my curiosity. For the price, it's not a bad experiment. Caution, a little goes a long way. And, this product is mostly an oil sheen that will gunk up your hair more than make it shiny, more managable or frizz free....unless you already have silky shiny hair naturally (this may add some sheen). I would say you could at least use it as a detangler, but it would require more product than will ultimately make most wavy hairstyles behave without becoming greasy or going flat. It's not a miracle, and definitely not a 10. I would give it a 2 or 3 but maybe it will work better for others.

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