Playford Alive > TVC

The agency brief was to create POVs of both a baby & a dog exploring the Playford Alive estate for their future home.

RedBikini Director Justin O’Brien wanted to make it as realistic as
possible & not just achieve the look by shooting handheld. Justin
& DoP Pete Hall built ‘Helmet Cam’ by mounting a HDSLR camera to a
motorcycle helmet. Pete wore the rig throughout the shoot. Everybody
involved were pleased with the end result & achieved a look not
often seen on our screens.