How to Use Expert Roundups to Generate Links and Social Shares on Autopilot

If you find yourself going through the frustration of not being able to generate enough interest in your blog post and not being able to improve its visibility in search engine rankings, you’re not alone. I’ve been there. It’s not a good place to be.

And it’s not easy to get out. But it’s not impossible either. If you want to generate backlinks for your blog and receive likes and shares on social media, I have two words for you:

Expert Roundups.

What Are Expert Roundups?

The hint is in the name.

An expert roundup is usually a blog post or a piece of content that rounds up the opinions of all the experts in that particular niche.

In essence, it brings together the best and most valuable suggestions on the topic at hand.

Think of it as a compilation music album that gathers the best of the best to pack them all into a powerful punch.

With a roundup blog post, the readers can receive insights from some of the most respected names in the industry.

He decided to go all in and create a truly epic post on the biggest productivity tips. But there was something special.

The post included contributions from some of the leading experts and influence in the field.

It was a massive success.

Within a few days, Tor received 20,231 page views, 1,500 shares, and 84 comments on his blog post.

And this is just the beginning.

His post also got the number three spot on Google search under the keyword ‘productivity tip’.

There are plenty of reasons why expert roundups work so well when nothing else does.

The biggest reason is that they actually offer something substantial to the readers. They offer actionable tips that the readers can use. The expert opinions bring a certain level of credibility to what’s being said.

The experts, themselves, are a huge reason why these posts are so insanely successful. Each expert featured on the post is an influencer in their respective fields.

“There are two ways you can use Google: (1) looking for blogs one by one, or (2) searching for list posts compiled by other people that already showcase the top blogs in a given niche. The latter is a much more effective approach.”

It’s simple.

Type in “best”, followed by your niche, followed by “blogs” into Google and hit enter.

Here’s an example:

2. Choose a Topic That Rocks

What’s the point in writing a blog if almost anything you can contribute has been said already?

Picking a niche and sticking to it is not enough. You need to find areas in your niche that have not been addressed.

That doesn’t mean you have to be so specific that no one, except for a few people, are interested in the topic.

You need to find that right balance in being interesting for everyone and being original and innovative. In short, you need to find a topic that rocks!

One way to go about it is to use Quora for your search.

Quora gives you a snapshot of what people are generally looking for in your niche. This gives you an idea of the demand in the market.

“Keywords are, at their core, a human way to accurately query a massive database. We want to match our keywords to the ones people are actually searching for, which means being in tune with the way they speak.”

Here’s an example of how a simple search would offer you tons of stuff to write on:

3. Choose a Keyword You Can Rank For

If you want your expert roundup to do well, you can’t shoot in the dark and hope it strikes the bull’s-eye.

When good bloggers sit down to write a blog post, they don’t do so haphazardly. They know exactly what they’re doing.

How so?

They do keyword research. When you set out to find a topic, you also need a keyword that’s popular with the audiences.

This is one of the things that blogger Emil Shour used to take his site from the bottom of the barrel to the number one spot in Google rankings.

He conducted a keyword research and found a demand for the keyword ‘wellness program ideas’.

From then onwards, his task was simple. Take his website to the number one spot in that keyword search. And he did it!

4. Email Your Group Experts

Once you’re all set and ready with a specific topic in your niche, it’s time to conduct the actual research and generate content.

In this case, both of these steps involve emailing your group of experts and asking for a comment.

For instance, if you’re writing about beating writer’s block, you need to email blog writers and ask for actionable tips on how to achieve that.

Be sure to ask them about their personal experiences as they help the readers relate to the problem and the solution.

Here’s an example of how I contacted Anita Campbell of Small Business Trends when it came to writing my own expert roundup blog:

Anita was really kind.

She took out valuable time from her schedule to come up with this suggestion:

And so, the brief interaction was a small success.

5. Publish and Alert Your Contributors

Once you publish the blog, you’ve only achieved half of what you originally set out to do. Working hard to compile a variety of tips from a variety of experts won’t lead you anywhere if no one actually reads your blog post.

And, to make sure people do, you need a small favor from the aforementioned experts again.

You need them to link your post on their website and/or share your blog post through social media as well.

Experts don’t just bring valuable opinions to the table. They bring actual followers as well.

After my post went live, I alerted Anita about it and actually got a link on her website Small Business Trends:

Within just a few days, it got thousands of page views and a bunch of comments from Inbound alone:

The Final Word

So you see?

Expert roundups are a smart way to acquire an audience by tapping into other people’s resources.

If you work hard and do your research, amazing things will happen.

I mean, who knows?

Maybe you could even end up earning six figures from your blog.

Now that you’ve seen how to use expert roundups to generate links and social shares on autopilot, I’d like to hear from you.

What do you think of the expert roundups?

Or maybe you have a question about creating expert roundup posts.

Either way, leave a quick comment below.

I’ll be around to reply to comments and answer questions.

Bill Acholla

Bill Acholla is a content creator who helps entrepreneurs and small business owners create the right content for their business. If you want to get featured on large publications sign up now on his site and you’ll get his free report instantly!

Reader Interactions

Comments

I am also doing series of expert roundup posts. I wanted to do just one roundup post, but Adam Connell suggested me to make the topic of the posts specific and do multiple posts to get 3x traffic.

I have not yet email Kevin to contribute as I am busy creating ecourse to convert the traffic that I’ll get.

I emailed more that 30 people and have only recieved 4 responses. What tip will you give me to get people to respond to my emails.

http://www.clambr.com/expert-roundups/
This post is really valuable for anyone who want to do expert roundup. And Kevin when I will finish creating ecourse, I’ll drop you a note for guest post and for contributing.

Roundups done correctly can generate a lot of traffic because the featured experts are sharing and showing off the posts to their audiences. In an expert roundup, Each participant should be someone with some authority in your field and that has something to contribute to your readers.

An expert roundup is a much more effective way of standing out from the crowd than any other form of content. It stands out because of the variety of opinions and insights. Eventually, thanks for sharing your best experience regarding this subject.

Hi Bill,
Thank you for the useful post. I just have one question.
Expert roundups are super popular these days. Influencers are getting hundreds of similar requests each week. What makes them want to contribute to your blog when they are certainly getting hundreds of similar requests. And even if they do, as most of them are kind enough to answer your questions if they have the time. What makes them want to link back to your post, or share it to their audience?
Thanks!

Just make sure your roundup topic is totally unique, something that has not been discussed by other bloggers within your niche. Secondly, when approaching influencers, make sure you write them a short email that’ll make them respond positively.

Once you adhere to the above tips, they’ll be happy to share and even link your roundup post.