2011 SCTE Show

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Since we are in the TV business, I like to keep an eye out for new content deals from Motorola customers. Today Verizon announced some juicy sneak preview offers for its premium channels.

Like sports? The Tennis Channel is available for free on FiOS until June 4th, perfect timing for a little French Open coverage. MLB Extra Innings hits its turn in the preview rotation during the week of July 15th. Prefer movies? HBO and Cinemax will both be free of charge from June 25th to June 28th, and Epix joins the party with freebie access from July 16th to July 18th.

TV service providers have gotten better at marketing their premium wares, but I’m still waiting for a bit more in the try-and-buy department. For example, when will we see widespread deployment of that Showtime teaser app demoed so heavily at the 2009 Cable Show? Give me free movies and TV episodes coupled with an easy way to impulse buy, and you may get me hooked.