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Twitter: was there a Ross / Fry effect?

Already enjoying strong growth in the UK, many were predicting that the service would go mainstream after getting after exposure on the Jonathan Ross comeback show last week.

Well, it seems that being discussed by Ross and Stephen Fry has had a significant impact on Twitter's traffic.

According to this Hitwise chart, the Ross/Fry effect (@wossy and @stephenfry) was more significant than that from the Obama inauguration. The show was broadcast on 23 January:

Data on UK searches this month for Twitter from Google Trends also paints a similar picture, with a big leap in the number of searches on 23 January and the day after, reaching a peak the day after the show:

Twitter got even more mainstream TV exposure today, as Philip Schofield (@Schofe) tweeted live as he presented This Morning, so the service may be about to receive yet another boost in traffic as a result.

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