Abstract:
The tourism industry is one of the major industries that operates and develops techniques of e-tourism. The benefits of tourism enterprises are many, as long as tourism is an important sector of economic activity worldwide and contributes to GDP. In particular, in a region such as the Region of Eastern Macedonia and Thrace (REMTh), the benefits that can arise are many. The development of appropriate hotel websites in REMTh can contribute decisively in this direction. Millions of euros have been invested in the development of websites, often without much thought of how to evaluate the effectiveness of sites. This study evaluates the websites of hotels in the region of Eastern Macedonia and Thrace by assessing different criteria with the aid of a 24-term questionnaire for the 362 hotels of the REMTh. The results highlight that there is room for improvement in several aspects of the hotel websites.