In my work as a marketer I have resorted to various ways of analyzing and facing marketing challenges, based on the knowledge of various authors such as Jerome McCarthy who in 1960 defined the concept of Marketing Mix in 4 elements: product, price, place and promotion.
Also from Jack Trout or Al Ries who defined positioning as the construction of value in the mind from the product, among other authors that I cite in this article.
And the idea of ​​this brief reflection and summary of concepts arises from a recruiting process that I was carrying out, where I interviewed more than ten people (ALL MARKETERS) and asked them the following question:
How many P's do you know in Marketing?
Some og the candidates did not even remember McCarthy's original 4 P's and the best-answers simply recited them robotically without integrating them into an argument that impressed

On many occasions we have heard the phrase "if it is not on the internet, it does not exist" and indeed, when looking for a product, service, business and others, we search on social networks, browsers and others about the brand or company. At the same time, we look for what other people say about the brand, we read reviews, we watch tutorial videos about the unboxing of the product and so on, and thus, we form our perception of the brand based on online communication.
With the fact that consumers are mostly technological and do their research prior to making a purchase, companies have the opportunity to make their brand, product or service appear among consumers' options. Easy enough? It seems like something we can all do, however we miss many important points regarding buyers, and focus only on the point of view of