FIFA is having difficulty with it’s ethics. It would appear that the billion dollar industry that is world football, is not as transparent, honest and moral as it ought to be and perhaps things like the decision making process that chose the lucky recipient of the world cup, may not have been done ‘on the level’. While FIFA struggles to keep it’s closed operation from spilling over into the clear light of day, and Mr Blatter calls out ‘problem, what problem’, the upstanding bastions of truth and justice, Sony and Coca-cola, have decided that they might not want to appear to be associated with corruption at the heart of the world’s favorite sport. Let’s hope we can rely on market forces to clean up the shadier side of … well, market forces.