Mark Robinson

… their players. It sounds bleak. The playing field is evening up. As consumers grow ever more accepting of the role of ads within F2P games and new independent, data-led mediation technologies are counteracting advertiser programmatics, while optimizing ad frequency based on player behavior data. This means that developers at last have a bat with which to hit some of the curve balls coming their way. Mark Robinson is the CEO of game analytics and marketing firm deltaDNA. Image courtesy of Shutterstock. …