Social Media

With over 800 million monthly users, WeChat is regarded by many as the most popular Chinese social network and subsequently one of the most powerful social media marketing tools for targeting Chinese consumers. For marketers to capitalise on this, they must understand the steps in...

Key Opinion Leaders (KOLs) are a key strategy to amplify a brand's online presence and position. Despite user generated travel portals i.e. Trip Advisor, have not seen as much of a popularity spike as in the West, Chinese consumers are still keen to make travel decisions...

China has over 721 million internet users in China and 481 million are constantly active on networks like WeChat and Weibo. This presents ample opportunity for Western brands to make use of however, most have fallen short in their attempts to break into this market. In...

Photo sharing sites have been crucial for brands in wanting to unveil their latest products to the Chinese market. One popular example is Pinterest. Both domestic and overseas luxury brands have benefited from Pinterest helping them reach out to Chinese consumers and attract buyers. In a unfortunate turn of...

May 20 (shortened to 520 in China) for the majority of Westerners has no particular significance. In China however, the day is essentially a second Valentine's Day, the reason being that the pronunciation of the numbers "520" is extremely similar to "I love you" in...

When posting articles on WeChat, having a good title is key. With the average open rate of WeChat official accounts at only 5%, and the window of opportunity for users to notice your article only being 1-2 seconds, having a better article than your competitors can put...

Early adoption of marketing tools for luxury brands in China is crucial, due to the impact it has in changing the way a brand is associated with said tool. With China's market being highly competitive and unparalleled in scale, the importance of being the first on...

While it can be difficult to navigate China's sea of fashion bloggers on networking platforms like WeChat and Weibo, knowing who they are can be crucial for engaging Chinese consumers. The five bloggers below aren't only influencing consumers, but are setting out a path for...

Youku, launched a year after Youtube, has been following in the global video hosting service's footsteps, seeing impressive growth statistics with each year, with the number of monthly active users sitting at over 500 million and being regarded as "China's Youtube". However, throughout YouTube and Youku's...

With over 900 million active monthly users, and closing on a billion at the time of writing, WeChat is as 'sticky' as ever. Integrating itself into new aspects of daily life with every update, and being used for an even longer period of time than ever...