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7.
6
3%
9%
26%
31%
46%
49%
57%
Others
I may disclose my personal information
High shipping cost
I have never thought of buying things online
It is hard to exchange/ return products
I prefer browsing for prices and look for new fashion
I am not sure about quality and size
57% PEOPLE ARE DOUBT ABOUT QUALITY AND SIZE WHEN
SHOPPING ONLINE
If not, why didn’t you shop online?
N = 35

23.
22
0% 0% 0% 0%
14%
20%
16%
7%
35%
41%
32%
37%
39%
25%
39% 45%
12% 14% 13% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total yes24.vn lazada.vn tiki.vn
I will buy at this e-commerce
website only
I will prefer buying at this e-
commerce site in priority
I will buy at this e-commerce site ,
but I also buy at others
I will use this e-commerce website
parallel with others
I will try other e-commerce
websites
12% ONLINE SHOPPERS ARE LOYAL WITH THEIR E-COMMERCE SITE
What is your usage intention towards this e-commerce website in the future?
Yes24.vn owns highest ratio of loyal customer (14%)
N = 565 N = 51 N = 191 N = 100

24.
23
2%
22% 22% 23%
16%
46%
41%
47% 60%
30%
35%
29%
24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total yes24.vn lazada.vn tiki.vn
I will recommend definitely
I will recommend
I may recommend
I will not recommend
I will not recommend definitely
76% ARE WILLING TO RECOMMEND THE E-COMMERCE SITE
THAT THEY SHOP THE MOST TO OTHERS
What is your ability to recommend your current E-commerce site to others?
Yes24.vn has the highest top box recommendation level comparing to others
N = 565 N = 51 N = 191 N = 100