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Experience - Trader Corporation

Trader Corporation is the leader in vertical media advertising in Canada. Alexander Capital was retained to review acquisition and partner candidates capable of materially accelerating Trader’s on-line business. Privately-held, Vermont-based Dealer.com was identified as one such company.

A leader in its field providing on-line marketing solutions to automobile dealerships, Dealer.com was enjoying rapid adoption of its product in the US but had only limited presence in Canada. Trader's position as the marketing partner of choice to auto dealerships in Canada made it the perfect Canadian partner to distribute Dealer.com's products. Alexander Capital assisted Trader in negotiating a 30% investment in Dealer.com as well as an exclusive licence of Dealer.com’s products for Canada. This strategic relationship reinforced Trader’s #1 position in the market, bringing its auto dealer customers a unique advantage in the marketplace.