Professional Best Practice

Professional Development

SEO Jumpstart: zero to SEO Hero

Description

Immerse yourself in search engine optimisation (SEO) with our special SEO jumpstart class.This class will teach you how to formulate an SEO strategy and page guidelines which can then be implemented by yourself or the person who manages your website.

This Search Engine Optimisation Training Course shares with you the methods our experts have utilized over the years to get the best “organic” or “free” results for themselves and their clients.

Prerequisites

Entrepreneurs, small business owners, sales and marketing professionals interested in maximizing their internet marketing budget by increasing the visibility of their website in the natural results of search engines.

Assumed Knowledge

This course is designed to cater for a wide range of delegates, whether you’re an expert in the internet industry or someone with little or no technical knowledge.

Skills

Learn about Search Engine Optimisation

When you attend an Academy Class SEO training class you not only walk away at the end of the day with the knowledge to be successful in the search engine rankings game but with the tools and resources to immediately launch a search engine optimization campaign

Course Content

Getting Started with SEO

Overview

Black Hat SEO/White Hat SEO

The Search Magician’s Three Linking Rings

The First Linking Ring: Know Your Searchers

The Second Linking Ring: Know the Search Engines & Directories

SEO Tools: Browser Bars

SEO Tools: Keyword Research/Project Management

SEO Tools: Links, KDA, and Rank Checkers

SEO Tools: Code Checkers, & Web Site Analytics

Keywords: The Golden Key to Outstanding SEO

The Third Linking Ring: Creating Search Friendly Web Sites

Before We Begin: Site Setup the Wrong Way

SEO Hands-On: Site Setup in a Search Friendly Way

Optimized Web Pages: Submitting and Monitoring Page Rank

Link Building: The Company You Keep*major focus is on off-site SEO. *on-site SEO recap only – a basic recap

Client must come with pre-prepared list of 10 keywords. Keywords must be long tailed and not extremely generic/competitive such as ‘plumber’ or ‘web designer’. More like ‘web designer php expert’ or ‘driving instructor for disabled people’ – i.e. try to niche the keyword rather than go for mass market & broad terms.

*client must also pre-purchase a domain name in order to setup a central blog. *Client MUST point nameservers to my server at least 72 hours before the course in order for blogging platform to be installed (hosting is free of charge, we will not charge extra).