Usability

We're not kidding about the benefits above. Jakob Nielsen's analysis of 42 websites found that usability projects increased sales by an average of 100% (traffic by 150% and productivity by 161%). American Airlines reduced development costs by 90% by making corrections during the design phase (Mayhew & Bias, 1994). And Forrester report that one high tech company cut development time by 50% (Forrester, 1998).

How does it work? User Testing helps designers create simple products. Simple products are cheaper and faster to build. Simple products are easier to use and easier to maintain. Here's how we do it: