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Saturday, 21 April 2012

Levi's WaterLess Jeans are saving lives

Levi’s has recently partnered up with Water.org on an epic
mission aiming to help over 1 billion people in the world who lack access to
clean water.

Levi’s new Water<Less products reduce the use of water in the finishing process by up to a staggering 96%.
They’ve already made more than 13 million Water<Less™ products and saved
over 172 million litres of water, and they promise that this is just the
beginning. ‘Use less and give more’ is the brands new mantra. So far, Levi’s
& Water.org have given 3641 people clean water FOR LIFE.

This is something
that I, probably along with many of you, take for granted in my life. ‘I
thought it just comes with the house....?’ No, no, it certainly doesn’t. Being
able to turn on the tap whenever I want and for as long as I want, and have fresh
ready-to-drink h2o come flooding out, is actually a daily blessing that gets
overlooked by the majority of us. Imagine going a day without being able to do
that easily? No brushing your teeth, no shower, nothing to drink. It would be
hard, wouldn’t it? Now do one more thing for me - imagine living your entire
life like this.

I’m finding it
difficult to comprehend what the lives of people who don’t have this luxury
must be like. Access to clean water is a fundamentally basic human need, and to
know that there are more than one billion people living alongside us in this
world without that is unacceptable and makes me feel sick to the very core. Life
is hard enough with the hands it chooses to deal us, without an unnecessary daily
struggle just to keep yourself alive. That’s not living. No one should have to
exist like that. And what makes it even worse is knowing that there is more
than enough water to go around for everybody, and there’s also enough wealth for
no one to be living in poverty. It’s simply not ok...

As I’m sitting here
writing this, I’m struggling to stop my eyes from welling up, because... well, it’s
not right. We have a duty as people here on this earth to help our fellow men,
women & children when they need us; just like we would hope they would do the
same for us if the roles were reversed. It makes you think... I mean, you could
be successful, find wealth, realise all of your dreams... but all of that is simply
meaningless. Have you really lived a good life? Have you left this world a
better place because of your existence in it? Did you use your life and your
power to truly make a difference? Because I promise you one thing – all there
really is in the end, is two things: Love and Kindness. That’s all there is. And know, that these two things change everything.

You too can be a part of this life-changing campaign to
bring clean water supplies to people all around the world, help the cause, and
win yourself a pair of Water<Less jeans by clicking here. You can also shop
for Levi’s Water<Less jeans right now. Get some hot new denim in your life,
and change someone else’s in the process.

Levi’s are also asking us to think about our own water
consumption once a pair of their jeans are in our hands. By using water more wisely
– say, washing your jeans in cold water and only when necessary – we can
continue to make huge positive changes. Apparently, if we all washed our
Water<Less jeans once a week instead of twice, we could collectively save a
whopping 858,400,400 litres of water.

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Me in a sugar-coated-smartie shell

i like smiling. i think i'm an eternal optimist. i'm a kid trapped in this grown up body. i rock a lot of polka dots. i fall over a lot. bambi legs. yellow's my fave. all i want to do is make a difference in someone's life. I DREAM BIG, AND I LIKE TO. I HOPE YOU ALL DO TOO... so get on out there and turn those can'ts into CANS and those dreams into PLANS. xo