During the second week in August of 2010, more than 500,000 motorcycle enthusiasts and riders rolled into Sturgis, South Dakota; normally an easy going small town of less than 7,000 people for the highly anticipated 70th annual Sturgis motorcycle rally. In addition to riders and enthusiasts, there were some of the motorcycle industries top custom chopper builders along with hundreds of vendors that had booths lined up and down Main Street displaying various products, parts and items of apparel.

Bike parking in front of the New K&N Truck and Trailer

As thousands of people walked up and down the streets of Sturgis admiring the miles of shimmering chrome, sounds of rock and roll, reving V-Twin engines and fun filled air. Some of the big music names that rocked the event included Bret Michels, Drowning Pool, Creedence Clearwater Revisited, ZZ Top, Kid Rock, Motley Crue, Ozzy Ozbourne and the Scorpions. Regardless of which night it was, great entertainment could be found at various locations such as The Buffalo Chip, Monkey Rock, One Eye'd Jacks and The Full throttle Saloon. Besides having great music and the smell of exhaust fumes in the air, there were a number of great contests to get involved with. Some of the contests that were being held have been going on annually since the Sturgis rally began. Competitions included motocross races, burn out pits, hill climbs and drag racing down Main Street.

Looking Down Main Street in Sturgis, SD

K&N parked its state of the art truck and trailer in the J&P cycles parking lot right on the corner of Lazelle and 4th. This was the first time K&N attended the famous motorcycle rally and accordingly pulled out all the stops. On display at the K&N truck and trailer were the K&N 1955 Chevy, the K&N Harley Davidson along with numerous impressive displays outlining all the features and benefits of K&N high performance air filtration products.

Custom Bike by Roland Sands Designs

James Johnston and Justin Rastegar, two highly regarded product specialists at
K&N, answered hundreds of questions that motorcycle riders had about K&N air
filters. K&N apparel was also sold throughout the event. In addition
several custom chopper builders were in attendance showcasing his latest custom choppers at the K&N truck and trailer.

For the folks who wanted to venture outside city limits breathtaking views of mountains, the Black Hills National Forest and Mt. Rushmore could be found as thousands of riders cruised the Black Hills of South Dakota on soulful rides that seemed to invigorate the spirits of everyone involved. Justin Rastegar described the event in one word "amazing".

This was a phenomenal event that most any person passionate about motorcycles would have loved to attend. Sturgis is an event that will almost certainly be on the agenda for K&N next year.