As for why the billboard was placed where it is -- on I-94 -- Leena Suleiman, a spokeswoman for Sound Vision, said it was all about getting eyeballs on it. "We wanted to choose a place that was high traffic," Suleiman said. "It's about shouting out, 'ISIS does not represent me, I'm Muslim, I say the word 'sucks,' I'm like everyone else in my country.' We want to scream it from a billboard."

The billboard has certainly raised eyebrows, with people taking to social media to discuss it, with most people supporting it -- although not everyone does.