Kogan whitegoods now available

Kogan.com has officially launched its whitegoods and built-in home appliance range including refrigerators, dishwashers, washing machines, dryers, ovens, cooktops and rangehoods. Kogan announced his intentions to enter the whitegoods market in early June this year.

There are more than 20 new products exclusive to Kogan with pricing starting from just $59 for a rangehood with the most expensive product – a top mount refrigerator – retailing for $599. All appliances come with a two-year warranty.

Kogan.com director of exclusive brands, Sergiy Bobrovnychyy said, “We are changing the landscape of the Australian whitegoods and home appliance market.

“For a long time, Australian consumers have been faced with limited options resulting in a lack of competitive tension and pricing. Our customers have been calling out for someone to disrupt this market and that’s exactly what we are here to do. We are committed to making the most in-demand products and services more affordable.

“Australians are more comfortable than ever shopping online. We have launched our initial range today and expect to be building our offering in the years to come.”