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Merrill Lynch: Apple to sell 4 million iPods this quarter

By LC Angell ● Wednesday, February 23, 2005

Merrill Lynch analyst Steven Milunovich said today that he expects Apple to ship 1 million iPod shuffles and about 3 million iPods and iPod minis this quarter, for a total of 4 million units. This number would be down slightly from the nearly 4.6 iPods sold during the holiday quarter. “Updating the iPod mini should help iPod units decline only 35 percent sequentially from 4.6 million to 3 million,” the analyst wrote in a research report given to iLounge. Milunovich also noted that today’s 25 percent price reduction on the 60GB iPod photo suggests that “demand has been less than spectacular since its October debut.”