Equivalenza is the leading chain in the manufacture, distribution and sale through private labels fragrance stores. “We are not the brand, but our fragrances smell practically the same and they last as long as the well-known brands, but at infinitely cheaper prices, about 80% cheaper.”
In the perfume shop there are approximately 100 women’s perfumes, around 50 men’s perfumes available, as well as Equivalenza’s own creations and an area of four children’s perfumes.

Moreover, Equivalenza also works with a space dedicated to moisturising and body care, with a line of natural skincare, shampoo, gel, body oils and body milks.