Sunday, September 23, 2012

Will the MLS ever call Cincinnati home?

FC Queen City?

Has a nice ring to it, eh?

With the growing popularity of soccer in the United States,
Major League Soccer is expanding on an annual basis. It’s only a matter of time
before Cincinnati begins to question: when will it be the Queen City’s turn on
the professional pitch?

In reality, an MLS team in Cincinnati is not a farfetched
idea.

“I would say it’s unlikely in the near term, but long term,
it’s possible,” says Doug McIntyre, soccer staff writer for ESPN The Magazine.

To see how a side might be received in Cincinnati, we can
look to its nearest neighbor for comparison. Ohio’s capital is home to one of
ten of the MLS’s 1996 founding members, the Columbus Crew. The Crew have one of
the largest fan bases in the country, and according to McIntyre, are on the
path of profitability.

“I think that’s a natural rival for a team in Cincinnati,”
says McIntyre. “MLS has really been trying to foster those rivalries in recent
years. It was very strategic to get a team in Philadelphia (Union est. 2010),
with a close proximity to D.C. and New York.”

An even larger example of a rivalry is the recent
development of the MLS in the Pacific Northwest. Seattle Sounders FC (est.
2009), Portland Timbers (est. 2011), and Vancouver Whitecaps (est. 2011) have
become some of most popular teams in the country, with the most passionate fans
in Major League Soccer.

“Sometimes, when you have two teams in close proximity,
instead of one taking fans from the other, and I’m sure there are Crew fans
that live in Cincinnati, it actually helps both teams because now there’s
something to talk about: now there’s a rivalry,” says McIntyre.

Why has Cincinnati and Southwest Ohio become such a soccer
hotbed in the U.S. landscape? The Cincinnati
Enquirer High School Sports Editor Mike Dyer sees the development of the
sport’s popularity building from the younger generation and up.

“There’s a huge, huge club influence in Cincinnati, and that
has to do with the popularity of the sport, that drives it a lot,” Dyer says.

Even more than the youth level, Dyer feels the roots of the
city even play on the city’s hunger for the original “football.”

“There’s some influence, going back to a lot of the German
heritage of the Queen City,” Dyer says. “Again, if you’re looking at it from a
youth standpoint, this is a really, really big family town. Obviously your kids
can play other sports, but what is the sport most of them are going to be
exposed to and identified with first?”

In the suburbs, that sport is generally soccer. This may
explain why a recent ESPN article by Roger Bennett claims that soccer has
passed up the MLB and NBA to become the second most popular sport for Americans
ages 12-24.

So Cincinnati has the young fan base and the interest in the
game; how does an MLS team happen?

“I think for any city that wants a pro sports team, there’s
a few keys you need,” McIntyre says. “First, you need a facility, and then you
need an owner with a lot of money. So, if Cincinnati can manage to get an
ownership group that wants a team, they can either build the stadium
themselves, or enter into a public/private partnership to get a soccer-specific
stadium built. Then, yeah, they could possibly get a team.”

Seattle Sounders FC and the New England Revolution are two
MLS teams that play in NFL stadiums, but the league is trying to step away from
that mold. New, soccer specific stadiums are the preference for pro soccer
teams, as they want to be able to control the revenue steams, scheduling, and
not play on fields with football lines on them.

In Seattle and New England, though, the owners of the MLS
teams are also the owners of the NFL teams, the Seahawks and Patriots. If an
MLS team were to come to Cincinnati, the most realistic buyer would likely be
Mike Brown, owner of the Cincinnati Bengals. After some disgruntled citizens
uneasy about the public money poured into Paul Brown Stadium, it is unlikely a
soccer-specific stadium would be publicly funded in the near future. Paul Brown
Stadium could potentially then be the home to an MLS franchise, should Mike
Brown ever consider the option.

Although not necessarily an immediate venture, the rapid
expansion of the league may eventually sweep over the city. Right now, the MLS
is looking to upstart another team in New York City, already home to the New
York Red Bulls (again, building on the idea of rivalries helping popularity).
Minneapolis is in talking about building a new stadium for the Vikings, with an
MLS team also in mind. When the league began, there were two teams in Florida
(Tampa Munity, 1996-2001; Miami Fusion FC, 1998-2001). Currently, there are no
teams in the southeastern U.S., so Miami, Atlanta, and the Raleigh-Durham areas
are all likely more attractive candidates for the MLS in the near future.

“Another thing is that the league has room to grow,” says
McIntyre. “There’s 19 teams in the league now. While [20’s] the preferred size
for soccer leagues around the world, Europe kind of frowns on leagues bigger
than 20 teams, that’s sort of the ‘perfect number.’ It’s not huge for the
United States, which is obviously a huge market. It’s the richest market in the
world. And, every major sports league in the U.S. has 30 teams or more.”

Another step Cincinnati could take in attracting an MLS
franchise would be to host an international friendly or World Cup qualifying
match, as Columbus did last week at Crew Stadium (U.S. Men’s National Team vs.
Jamaica). Cincinnati has never hosted one of these matches, men’s or women’s,
so the turnout rate is untested for soccer in the city.

“I think you’ve seen in the past where an area has hosted a
friendly match and gotten a huge turnout, and people started saying wow, this
is a really ripe market for soccer,” says McIntyre. “One of the steps of
Seattle getting a team, in 2006, Real Madrid came to town and actually played
D.C. United, and they sold the place out. Obviously, it was probably because
they had David Beckham and a bunch of other players at the time in the lineup,
but they sold the place out and it really sort of got the wheels in motion for
getting an MLS team there. It took three years, but they did it. So, absolutely
there’s a history of that happening.”

Even with the sports popularity, the idea is still
questionable to some. Trent Storch, a college student who grew up playing
soccer in the Tri-State, says although he would support an MLS franchise, it
may be a short-lived phase in Cincinnati.

“I’m not sure it would work. I mean, Cincinnati is a
good-team fan city,” says Storch. “When considering the Bengals, you can see how
they lack support when they’re not doing well. I think that the buzz of a new
MLS franchise would create a solid fan base at first, but if they aren’t a
solid team it will die off. Not every team can be as successful as the Oklahoma
City Thunder when it comes to gaining loyalty from a city.”

Dyer, again having a great perspective on generational trend
of sports fans in Cincinnati, also questions a sustained support for a pro
soccer team.

“It’s interesting. There’s arguments I hear from different
people saying that soccer is really popular at the youth level, but once an
individual athlete reaches a plateau, maybe college, then the interest may wane
a little bit,” Dyer says. “Then you go back to the ‘mainstream’ sports.”

Dyer and Storch both, though, have recognized the growing
popularity of the “beautiful game” and feel there is a niche out there in
Cincinnati that would cling to an MLS squad.

Whether an MLS team is in the future for Cincinnati is yet
to be seen, but what is evident is that it is not impossible. To reach the
feat, the city needs to provide the facility and an ownership offer must step
up.

“I think that everyone agrees that soccer has a lot of room
to grow,” says McIntyre. “The other major sports in the U.S. have seemed to
mature a little bit. I think they’ll still grow, but how much? Soccer has
plenty of room to grow. There’s going to be more teams, and there’s going to be
more cities that want teams. Eventually, Cincinnati may have a team, just like
a lot of places down the list. So yeah, it could happen, if you find a guy that
has a lot of money and wants a team, that’s the fastest way to make it happen
for sure.”

FC Queen City may be just a dream to some now, but if the
right steps are taken, that dream may become a reality for the next generation
of Cincinnati.

Twitter

@QueenCitySport

Teams Covered

Cincinnati Bengals

Cincinnati Reds

High School Sports

UC Bearcats

Xavier Musketeers

About Chase Howell

I am a journalism student at Franklin College in Franklin, Indiana. I am from the Cincinnati area, and have grown up around the Queen City teams. I have experience with various sports media outlets, including The Oxford Press, ESPN, and The Cincinnati Enquirer.