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Tuesday, October 23, 2012

How to Use Your Blog to Generate Leads

So you're a business owner who spends so much time on his blog, but you're hitting the same audience over and over, so you're wondering how you generate new leads. The Insights team is here to help. We have some great ways to generate exposure and leads.

First, use keywords that are specific to your industry and geo-location to make sure you're ranking in search results for keywords that people who are interested in your business are searching on. Google's keyword tool is a great source for keyword research and execution. Keyword use should be a main part of your blogging strategy.

Second, make sure you're creating relevant, timely and unique content that demonstrates your expertise. You want readers to think of you as the go-to source for information on your specific industry. You also want readers to find your posts through social media and search; when you're writing about timely and relevant information, you can use hashtags on Twitter and keywords that people are looking for more information about!

Lastly, spread the word about your blog posts. Link your Facebook and Twitter accounts to your blog posts, so you're reaching audiences on social platforms; hint: if they're on social platforms, they're interested in being social and spreading your word. Include Facebook and Twitter share buttons on your blog for easy sharing. Be social, be social, be social!

So to recap: make sure you have a sound keyword strategy, you're producing quality content, you're reaching a new and interested audience of potential customers, and you're allowing for social sharing!

Email us at insights@boston.com with any questions or comments as well as more great tips on how to use your blog to generate leads.