Polaris

Polaris is an international manufacturer of household appliances, appliances for kitchen, goods for beauty and health, climatic equipment and utensils.

The company launched the new product – diagnostic electronic scales with synchronization with Mac-devices in November 2013. The aim was to organize fast and effective PR campaign in a month to promote the new product before new year sales.

During one month more than 20 large-scale tests of product in media for women, sports media and in iOS users media were published.