Toyota Planning Heavy Media Campaign to Promote Camry

By

Mike Ramsey and

Neal E. Boudette

June 29, 2011 7:34 p.m. ET

DETROIT – Toyota Motor Corp. will launch a massive media campaign in the fall as its production returns to normal and it rolls out a fully redesigned version of its Camry sedan, the automaker told dealers gathered in Las Vegas for a meeting today.

The media campaign will include 40 new commercials and will try to position Toyota as "smart, safe and worry-free," said a person who attended the meeting. This person did not want...