Apple never fails to impress their consumers with each and every tech upgrade.

The company sold nearly 78.3 million iPhones off their most recent launch of iPhone 7 and the iPhone 7 Plus back in September of last year which made sales effortlessly. Three months later, Apple launched yet another iPhone but this time with a BOLD color and a complimentary BOLD statement. Apple releases it’s first red iPhone that helps support the many HIV/AIDs programs .

Image via Apple

On the Apple website it states that, “Every purchase contributes to the Global Fund to support HIV/AIDs program and help deliver an AIDs-free generation.”

The iPhone 7 and iPhone 7 Plus red models will be 128GB and 256GB starting at $749. The phone will be available for purchase this Friday online at 8:01 a.m PDT and in stores for a limited time only.

Could we be expecting more variety in color with the next Apple iPad/iPhone update?

From the looks of this, it seems like this 2017 Apple may in fact step it up a notch with more innovative Apple products.