Freeze Tag Game Company Reports Downloads of Etch A
Sketch® App Have Tripled

TUSTIN, Calif, March 22, 2012 – Freeze Tag, Inc. (OTCBB:
FRZT), which creates family friendly video games for smartphones,
tablets and PCs, announced that downloads of its mobile app,
Etch A Sketch ®, have tripled in the last twenty four
hours.

“With recent news about politics and the
Etch A Sketch ®,” said Freeze Tag CEO Craig
Holland, “we want people to know there’s an Etch A
Sketch® app they can use to draw presidential candidates on
their smartphone or tablet. Actually, they can draw anything they
want. We don’t care.”

The only officially licensed
Etch A Sketch ® app is available for tablets and
smartphones everywhere.

For more information about
Etch A Sketch ® on the Apple App Store, Android App on
Google Play, and Amazon Appstore for Android, go to
www.etchasketchmobile.com.

About Freeze Tag, Inc.

Freeze Tag creates family friendly video games and digital
entertainment for smartphones, tablets and PCs. Our brands include
Rocket Weasel™, Unsolved Mystery Club®, Victorian
Mysteries®, and Etch A Sketch® which is licensed from The
Ohio Art Company. For more info, go to:
www.freezetag.com.

About Ohio Art

Creators of the famous Etch A Sketch® drawing toy, The Ohio
Art Company remains one of the world’s most widely recognized
toy companies since its establishment in 1908. The Ohio Art Company
is committed to developing toys that encourage creativity and
learning while providing hours of enjoyment, encouraging
self-expression and promoting positive development. The company
also proudly markets specialty toys including K's Kids®, a line
of toys specially developed for babies and toddlers. Visit the Ohio
Art website at
www.ohioart.com.

Safe Harbor Notice

Certain statements contained herein are “forward-looking
statements” (as defined in the Private Securities Litigation
Reform Act of 1995). Freeze Tag, Inc. cautions that statements made
in this news release constitute forward-looking statements and
makes no guarantee of future performance. Forward-looking
statements are based on estimates and opinions of management at the
time statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions
made by management. Actual results could differ materially from
current projections or implied results. Freeze Tag, Inc. undertakes
no obligation to revise these statements following the date of this
news release.

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