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Attention: Apply urgently.

“I have been impressed with the urgency of doing, knowing is not enough; we must apply. Being willing is not enough; we must do.”

~ Leonardo Da Vinci

I’m surprised about how much busy we are. No one seems to have time. Parents don’t have time for their kids. Managers don’t have time for their staff. And yet what happened to that promise of technology will make our lives much easier, speedier and better ?

Da Vinci’s statement above is a paradox in modern times. He mentions urgency, and applying. Well we all are busy, ain’t we ?

Working at office with inbox, whatsapp, facebook, instagram and twitter open is not urgency nor applying. It is simply distraction. What Da Vinci wants us to apply urgently is our attention. Reading about the maestro himself, I found how immersed he had been about his work. Nothing in the world – absolutely nothing would distract him from the work he had on his mind. He used to lock him self in his lab for hours, sometimes few days until he came up with a solution. Good that there was no social media back then.

Social media is great. Create your own work, show it to the world, get people to see you, your work and your dedication. Then, of course, social media can be an amazing platform for you.

Are we using our finite attention well ? Are you addicted to distractions to an extent you cannot control ?

A great book to read is ‘Deep Work’ by Cal Newport. Or search youtube to see his TED talk. You will be blown away.