Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it’s likely to hit the wastebasket before it hits your target’s desk.

Several articles and newsletters with the message that New Year’s resolutions are a worthless exercise and a poorly disguised setup for failure have passed across my desk this last week, and the year before, and the year before that.

Is anyone surprised that this is where I chose to begin my monthly newsletters? The concept of “You win with people” is the basic premise that I have built my entire management and leadership style around. The quote and original concept was presented to me in high school when I read a book of the […]