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Bend Oregon's #1 Business Newspaper OnlineSat, 25 May 2019 07:56:16 +0000en-UShourly1http://wordpress.org/?v=4.2.10Do Promotional Products Enhance Brand Loyalty?http://cascadebusnews.com/promo-products-brand-loyalty
http://cascadebusnews.com/promo-products-brand-loyalty#commentsFri, 24 May 2019 17:34:01 +0000http://cascadebusnews.com/?p=41261Brand loyalty is the holy grail of marketing, it means that you have created such a strong connection with your customers that they will keep coming back. So, how do you create brand loyalty? Well, that is a huge topic, so in this article I am going to drill down and look at a specific [...]

Brand loyalty is the holy grail of marketing, it means that you have created such a strong connection with your customers that they will keep coming back. So, how do you create brand loyalty? Well, that is a huge topic, so in this article I am going to drill down and look at a specific technique – promotional products.

I want to look at whether or not promotional products can help build brand loyalty between you and your customers.

Timing Is Everything

There are lots of reasons to use promotional products; for example they are a great way of getting a new brand name out there. However, if you are looking to develop brand loyalty, you need to smart about how you use promotional products. Of course, people love free stuff, but you need to smart about how you go about it.

Giving people free stuff might work for getting you exposure, but it will not give customers the kind of strong feelings towards your brand that generate brand loyalty. However, the right promotional product delivered at the right moment could forge a strong bond between brand and consumer.

Here’s an oversimplified example: giving out a promotional bottle of water on a rainy day probably won’t do much, but on a scorching hot summer day this promotional bottle of water takes on extra significance. The point is, you need to get the timing and the context right.

Quality Over Quantity

Following on from the idea of getting the timing right is the idea of picking the right promotional product. If it is brand loyalty that you are chasing, one high quality, well thought through product is going to do far more for you than a box load of cheap, generic stuff that will inevitably end up in the trash.

The point is that a promotional item that is quality will be something that people hold on to. Which means continual exposure for your brand over a long period of time. Also, a quality item shows your customers that you care, something that will certainly help keep them coming back to you in the future.

A good example of this could be handing out branded sunglasses at a festival or outdoor event (to get an idea of the range of options available click here). They are a perfect fit for the context, and those who left their own sunglasses at home will certainly be thankful. These are the kind of things that people will keep as a memento to remember the fun they had and it has the ability to create an emotional bond with your brand that fosters long-term brand loyalty.

Conclusion

In conclusion, I think it is clear that promotional products can enhance brand loyalty, but they need to be deployed in the correct manner. The right object at the right moment will demonstrate to customers that you care, that you understand their needs and that you are on their side. If you provide something that a customer holds on to for years, half the battle is already won.

However, the flip side is that dull, unimaginative promo products will do nothing to excite your customers. In fact, they could even have the opposite effect.

The moral of the story is: use promotional products wisely. If you get it right the rewards will far outweigh the cost.

]]>http://cascadebusnews.com/promo-products-brand-loyalty/feed/0Casino Deals You Couldn’t Resist Investinghttp://cascadebusnews.com/casino-deals-couldnt-resist-investing/
http://cascadebusnews.com/casino-deals-couldnt-resist-investing/#commentsFri, 24 May 2019 17:28:52 +0000http://cascadebusnews.com/?p=41258Taken from Pixabay.com Casinos are glamorous and captivating places that people can go for entertainment, fun and of course bet. This is where people get to gamble. Gambling is a game of chance, where there is a prospect of winning big on the amount you bet. No matter how slim the possibility of winning, the [...]

Casinos are glamorous and captivating places that people can go for entertainment, fun and of course bet. This is where people get to gamble. Gambling is a game of chance, where there is a prospect of winning big on the amount you bet. No matter how slim the possibility of winning, the thought of winning that jackpot and getting occasional winnings makes gambling enticing. However, if you’re as careless as not checking the credibility of the casino establishment, it will make you lose more money than your winnings. On a different side, owning a gambling establishment or stocks connected to gambling can be quite a profitable investment.

Casinos Can Have Significant Profits

Casinos are designed to be profitable for the entities who own it. The games are very enticing, the prizes are very alluring, even though there is little assurance for winning. This means that a high percentage of the a player’s money goes to the casino. People initially go to casinos to try out their luck and most of them realize that they really aren’t that lucky, but still many people are enticed to go back time and time again because of the “possibility” of winning. Most of the “winners” we see in the casinos are there for marketing purposes – to lure more players in. As significant the profits of casinos are, the investment capital and operating costs are just as significant. It takes a serious amount of money to start a casino establishment, complete with dazzling signage, machines and huge buffet tables. The games in the casino are cleverly designed to give players a very slim chance of winning yet giving that seeming impression that players can win with another betting try.

Casinos Have Evolving Platforms

Casinos have also cunningly adapted to the trends of different times. What started out as a business with manual card dealers and roulette operators; now we see a growing trend of online betting games from casinos. At present, casinos can not only just take a physical form, they can also take a virtual online form through websites. The netbet casino is just one of the many online casino entities that offer innovative and attractive online betting games and platforms. Going online with a casino business is also a lucrative given the wide reach of the internet. Starting out as a local site can have the potential of exponential growth just within 2 years of operation.

Casinos Are Versatile Investments

If building an actual casino business isn’t your thing, but you still want to make money out of a casino, you can invest in casino stocks. The casino stocks can provide remarkable returns for their shareholders. But before making an investment to casino stocks, you should also keep in mind that the likelihood of getting significant returns can be like a gamble itself. You need to also consider the possibility of exposure to different major casino markets such as Macau and U.S. regional casino resorts. How significant your returns can be will depend on the future of the major gambling markets.

Even if you are not an avid gambler, casinos can still have irresistible offers that even regular investors can go for. As mentioned before, casino is a business establishment using gambling as its money-making tool. It has a sly system in place that will guarantee to take the money of the players. If you are wise investor, you steer clear from the mistake that these players make: gambling. Gambling is very different from investing. Your intention in investing is to earn, and not to risk losing all of your investment to that slim chance of achieving an almost nonexistent gain.

]]>http://cascadebusnews.com/casino-deals-couldnt-resist-investing/feed/0The Benefits of Hiring an Affiliate Management Serviceshttp://cascadebusnews.com/benefits-hiring-affiliate-management-services/
http://cascadebusnews.com/benefits-hiring-affiliate-management-services/#commentsFri, 24 May 2019 17:14:02 +0000http://cascadebusnews.com/?p=41252Affiliate marketing is one of the aspects of digital marketing that is gaining popularity today. Affiliate marketing is the process of companies to send out their products to influencers or affiliate marketers for them to review their websites and social media sites. For companies, investing in an affiliate marketing service is an excellent way for [...]

]]>Affiliate marketing is one of the aspects of digital marketing that is gaining popularity today. Affiliate marketing is the process of companies to send out their products to influencers or affiliate marketers for them to review their websites and social media sites.

For companies, investing in an affiliate marketing service is an excellent way for them to grow the future of their business. An affiliate marketing service is the best way for a company to introduce its products in the global market.

If you need more convincing, read through to learn more about the benefits of hiring an affiliate management services:

It increases future production.

One of the services provided by an affiliate management company is ensuring that you have a steady increase in production. The affiliate management also guarantees that you are sending out regular products in a timely manner to the affiliate marketers, or influencers. This will enable viewers who have already heard about your products to remember you, and will learn to grow a liking and trust in your products, and your company as a whole.

For an affiliate management service to maintain this, your company must be managed and appropriately handled by an expert, such as the guys from https://www.iaffiliatemanagement.com.

It allows you to gain more affiliate recruits for your products or services.

Getting the approval of influencers and affiliate marketers isn’t easy. Especially if these influencers already have a good reputation, they also want to make sure that the companies they’re promoting are really trustworthy.

Affiliate managers know just how to do the trick, as they are well versed in the process of keeping strong relationships with your current affiliate partners, and they also have a vast network of potential followers, too.

Remember, these companies or individuals that offer affiliate management services have the connection that you don’t. Hence, they know how and where to find the best affiliate marketing opportunities to promote your products. This will save your time, money, and effort on facing so-called influencers who aren’t even effective at what they do.

It gives you access to the latest technological resources in digital and affiliate marketing.

An affiliate marketing is not only about sending your company’s products for other people to promote. There is so much technical work that goes beyond this, and it is through the help of an affiliate marketer that you can achieve the same.

These companies that offer affiliate management services are constantly updating their skills and techniques through studies and conferences they attend. Therefore, they are updated with the latest trends that will even make you more productive.

For example, you’ll be able to implement an excellent affiliate marketing program for your company in the following medium:

Sending out newsletters and subscriptions.

Sending out products and samples for others to review on.

Sending out emails and other promotional messages.

Reaching out to affiliate marketers through a well-defined website that showcases all of your products and services.

It is well versed in Search Engine Optimization techniques and trends.

You might think that affiliate marketing and search engine optimization are two very different aspects of digital marketing that aren’t interrelated. No, you’re wrong. Despite being different, these two concepts still have a correlation that will help make your marketing program more effective than ever.

Hiring the services of an affiliate manager allows you to apply the latest trends and techniques of search engine optimization (SEO) in your affiliate marketing plan and program. As a refresher, SEO is the method employed to make your website appear at the topmost search result, or top page results of a search engine. With this, you can drive more traffic into your website, and therefore becoming more effective and efficient at your affiliate marketing strategy as well.

Who knows, a great number of this new traffic coming in your website might be the next batch of affiliate recruits for your products and services. This positive conversion then results in more profits earned for your company.

Conclusion

Having a successful affiliate marketing program for your company isn’t something that you think is easy. It goes way beyond simply choosing an affiliate, partnering with them, and sending them products.

Think of this process as any regular marketing plan, whereby each day is a brand new effort for you to maintain and improve your affiliate marketing program. This is best achieved through hiring an excellent team that provides affiliate marketing services.

]]>http://cascadebusnews.com/benefits-hiring-affiliate-management-services/feed/0 Making a Living Out of Online Casinohttp://cascadebusnews.com/making-living-online-casino/
http://cascadebusnews.com/making-living-online-casino/#commentsFri, 24 May 2019 17:09:03 +0000http://cascadebusnews.com/?p=41249The issue of making a living out of online casino is debatable. Many people believe that you can make money out of online casino but you can’t make a living because the house edge will prevail and edge you out over time. On the other hand, others believe that you can still make a living [...]

]]>The issue of making a living out of online casino is debatable. Many people believe that you can make money out of online casino but you can’t make a living because the house edge will prevail and edge you out over time. On the other hand, others believe that you can still make a living albeit on some select games.

Here is the truth. Yes, you can make a living out of online casino and this is how. There are basically two types of online games – the ones that allow you to only play against the house and the ones that allow you to play against other players. The former are luck-based and the latter are skill-based games.

When you develop your skills in a particular game, you can play against other players and win continuously. You can make a living out of 918 Kiss since it is an online casino that offers several games that you can play against other players. Don’t get it twisted. You can also make money from playing against the house albeit not always. However, here are a few tips to make money most of the time on online games.

Play for fun

Those who play online games for the money already exhibit a little bit of desperation. The more desperate you are, the more you are likely to lose. Your gain should be the pleasure you derive from playing any game. This is why you should play a game you enjoy. Winning should only come as an additional benefit.

Lower your stakes to increase your chances

Just like in business, investments with higher profits usually come with higher risks. Increasing your stake on a game is increasing your risk. It could go either way. You could win and you could lose. Instead of losing your stake at once, you could reduce it and play multiple times. For instance, staking $5 four times is better than staking $20 at once.

No system is guaranteed to win

Operators of online casinos are in it for business. So, it is designed in such a way that losers will far outnumber winners. If the trend is reversed, the business will collapse. To ensure this, the strategies of regular winners are usually tracked. If you keep winning with a strategy, your strategy will be investigated secretly and undermined. So, no strategy can continue to win. Don’t waste your money on any system or robot.

Preset your total daily stake and stick to it

Any day you intend to play online game, you need to set the total amount you intend to stake. You can set $50 for a particular day. You may decide to stake $5 ten times, stake $10 five times, or as you wish. Whether you are winning or losing, once you hit the $50 mark, exit the casino. If you have been winning, this will prevent you from losing what you have won. And if you are losing, this will prevent further loss.

Take advantage of sport betting

Another way to make money from online game is sports betting. Bet only when you know the pedigree of competing teams or players. That way, you will be able to predict who will win. However, keep your stakes low as upsets do happen.

To sum it up, the only way to make a living out of online casino is to play against other players. While you can make money by playing against the house, the chances are high that the house will be the ultimate winner in the long-run because that is how the games are designed.

]]>http://cascadebusnews.com/making-living-online-casino/feed/0The Coffee Conversation – How Caffeine Boosts Employee Moralehttp://cascadebusnews.com/coffee-conversation-caffeine-boosts-employee-morale/
http://cascadebusnews.com/coffee-conversation-caffeine-boosts-employee-morale/#commentsFri, 24 May 2019 17:05:29 +0000http://cascadebusnews.com/?p=41246The idea of coworkers huddled around the water cooler is an inherently American past-time, and it has no place here in the city of Melbourne, where coffee is rapidly becoming a new form of art. But we must also acknowledge that the benefits of caffeine aren’t just felt by us city slickers. In fact, more [...]

]]>The idea of coworkers huddled around the water cooler is an inherently American past-time, and it has no place here in the city of Melbourne, where coffee is rapidly becoming a new form of art. But we must also acknowledge that the benefits of caffeine aren’t just felt by us city slickers. In fact, more and more businesses across Australia are adopting coffee runs and looking into office coffee machines to boost company productivity. And it’s not surprising why! Here are a few ways that coffee can work wonders for your office scene.

From cuppa to community

It’s been proven that drinking caffeine actually makes you more social, and coffee dates work in a very similar way to organising social events for you and your dog. Basically, like your relationship with your pets, your favourite brew says quite a lot about you. Those of us who drink it black are certainly veteran caffeinators, equipped with strong palates. And for all the lattes and flat whites, your daily cuppa is enjoyed with playful little twists of coffee and cream to awaken your taste buds. And for those who prefer tea, you can find comfort in a dirty chai, a brew that’s a little something bright and sweet, and well-complemented by its earthy cinnamon tones.

There’s a brew for everybody, and part of the magic of the daily grind is finding your cuppa. And it’s not uncommon for coworkers to remember how you have your coffee over actually remembering your birthday. Why? Because your daily brew is just that. Daily! Having social cuppas and sharing the way you have your coffee with your coworkers allows you to form stronger ties with your workmates, effectively creating a work environment where everybody feels valued and respected.

Increased productivity

Alongside this boost in teamwork and company morale, caffeine is also going to ensure that employees are as productive as they can be. Whilst it’s known that caffeine naturally places your brain in a state of increased alertness by suppressing your brain’s sensitivity to adenosine – the chemical that causes you to experience tiredness or drowsiness in the middle of the day -, this increased state of alertness doesn’t necessarily translate into increased productivity.

What enables caffeine users to experiences increased levels of productivity is the act of drinking coffee with that purpose and within a group of like-minded caffeine users. It’s essentially like going out for Friday night drinks. It’s the end of the work week and you’re all heading out for a shared purpose. Basically, holding this shared goal in mind provides your brain with a focal point during your festivities. It’s Friday night! You need to make the most of this night because it’s your reward after a great week of work! A similar phenomenon happens with your Monday morning coffee. Drinking coffee with coworkers at the beginning of a task will allow you to feel fresh and ready, and part of a team that can take on anything! Caffeine is essentially a conduit through which we can feel invigorated, in sync, and effectively increasingly productive in the workplace.

Coffee breaks!

This last one goes without saying, but employees are more likely to work hard when they don’t feel pressured to work and can provide themselves with ‘micro-rewards’ at productivity milestones. Allowing your employees to have the luxury of taking mini-breaks between tasks will ensure that they don’t burn out during the workday, as well as allowing them to consistently feel motivated to perform at their best. Taking coffee or morning tea breaks can also provide coworkers with a brief opportunity to chat and touch base, either socially or professionally. Either way, this opportunity can only help further strengthen your employee morale.

When you consider all the benefits of coffee in the professional world, it’s honestly not at all surprising to see that caffeine is rapidly becoming a staple in all of the best work environments. Whether you’re a caffeine nut or just had a rough night’s sleep, it’s impossible to not feel refreshed after a bikkie and a brew, and it only takes a few minutes to feel the benefits of taking a break and letting yourself breathe in the bracing aroma of a freshly-made coffee. These are the moments that we can all enjoy.

]]>http://cascadebusnews.com/coffee-conversation-caffeine-boosts-employee-morale/feed/0What Should You Consider When Hiring A Translation Services Provider?http://cascadebusnews.com/consider-hiring-translation-services-provider/
http://cascadebusnews.com/consider-hiring-translation-services-provider/#commentsFri, 24 May 2019 17:02:04 +0000http://cascadebusnews.com/?p=41244Having a global reach is the ultimate goal for most companies, but this then means that globalization will be a matter that is at the heart of their primary agendas. Attaining a worldwide reach means being able to tap into foreign markets and maintain stable relations with overseas customers. That then means that they have [...]

]]>Having a global reach is the ultimate goal for most companies, but this then means that globalization will be a matter that is at the heart of their primary agendas. Attaining a worldwide reach means being able to tap into foreign markets and maintain stable relations with overseas customers. That then means that they have to break the language barriers so that they can connect and communicate with potential customers from different walks of life.

Making plans and taking steps towards achieving such an objective will see most companies put in measures that will ensure that their globalization efforts are made correctly. And since it will include approaching customers in their native language, the need for translation will be vital. The translation will cover the content and materials so that a business can successfully present its ideas and prospects to a foreign market and be in a position to understand the response the target recipient gives.

Consequently, translating services will require the expertise of a professional translation agency. Under the guidance and assistance of such a company, companies eyeing globalization will achieve local assimilation with ease. If you have such ambitions for your business and are wondering how you can pick the best translation services provider, below are five things worth considering that will help you make the best choice.

Sector Expertise

Every industry, be it financial, medicine, marketing, or law as a unique language or jargon that can at times be difficult for others will little or no previous experience to understand. The service provider you hire should have in-depth knowledge or your business or industry so that they can accurately translate everything, including the jargon and not just the standard language used in your sector. The agency should have linguists that are more than language experts but also have some bit of experience in certain areas of your kind of business or your industry. So, in short if you are in the medical tech services area, choose a specialist that offers medical technology translation services

Turnaround Times

Time is an invaluable asset, and every company values it because time is money. For instance, translating the content in a website to another language may see some aspects of the role of the site put under postponement. Such a requirement can lead to loses and a decrease in revenue. With the aid of an experienced translation services agency, it is possible to translate the content with minimal delays accurately. On average, the translators can cover around 2,000 words a day, and that includes extensive proofreading to ensure the content is of the highest quality. This is especially important for material used for marketing purposes. The services providers will inform you before they start handling your project and ensure that you are updated on the progress.

Human Translators

Accurate is vital in the translation of your business material. Any mistake, however insignificant you may think of it, can be very costly. It will not only dent your budget but can also taint your branding. Therefore, you should evaluate the company you give the job to make sure that the agency will be using a human workforce instead of software and machines. Solutions such as Google Translated by be useful resources for everyday needs regarding language translations. However, such options will not suffice when it comes to large-scale business matters. The best guarantees are only through a human touch because the translation will be done with high accuracy and quality.

Creative translation services

With different translation services providers out there, it is expected to find agencies that offer their services in various forms. When it comes to marketing and promotional content, the translation of such materials should be precise. The translators should opt to use a simple language and in a word-for-word translation. And when providing such quality, they also should focus on localization and transcreation services.

With every country have a unique language and dialect that can even vary from one city or town to the next, literal translations may not suffice when trying to tap into some foreign markets. It is an issue that pushes for the need to consider hiring translators that also employ a bit of creativity in their work so that they can make word changes that do not take away the meaning or sense of the message. That is why transcreations services are an essential factor worth considering when thinking of hiring translation services providers. A translation agency that can offer such a service can also address the matter of localization when translating your business material.

Similar translation projects

You should evaluate the translation agency’s capacity to offer linguistic services while maintaining a business perspective of things. You can judge this by reviewing their list of previous and current clients and request for samples of the last few projects. Go online and check out google reviews and well as unbiased testimonials and opinions of third-party websites. The objective is for you to have an overview of the quality of their work and if they are in a position to correctly translate your company’s content. What they produce should meet the specifics of the target market without straying from that of your industry.

Customer service

It is essential to point out that translation can be a stressful job with complicated processes depending on the content being handled. That is why you need to consult the translation agency and have some correspondence with the personnel assigned to manage your account. The goal of this should be to have an idea of their level of customer service and relations. You should be able to gauge how helpful they can be when you have an issue that needs clarification. Their response should be concise and done on time.

Native speakers

To ensure that is no issue with language in the translation project, it should be handled by a translator that speaks in the respective native language. For instance, if you are trying to expand into the Japanese market, then you need a translator that can speak and write in English and Japanese. It will help ensure that the new content is as accurate as possible and can be reliable for localization in the target markets. That them means that the translator will take into account any cultural, social, or demographic aspects that can influence the translation.

Closing Thoughts

From the above information, it is evident that globalization campaigns for any company can benefit significantly from translation services. Businesses can approach and penetrate foreign markets and present their products or services thanks to the services of translation agencies. When choosing the best service provider, consider hiring one that is officially accredited. Also, it should be a team that understands your business model and your industry or sector to that they can accurately translate your content.

The increased rate at which much of the corporate world globalizing has led to the influx of translation services providers. But not all of them can provide exceptional work and results. We hope that this guide gives you an insight into what to consider when choosing professional translators.

]]>http://cascadebusnews.com/consider-hiring-translation-services-provider/feed/0Understanding the Engagement Algorithm: Facebookhttp://cascadebusnews.com/understanding-engagement-algorithm-facebook/
http://cascadebusnews.com/understanding-engagement-algorithm-facebook/#commentsFri, 24 May 2019 16:52:41 +0000http://cascadebusnews.com/?p=41241Facebook has evolved into something more than just a social platform. A fun upgrade from the days of MySpace, the Facebook app that was once used as an easy way to make new friends and keep track of them has evolved into a digital marketers dream. Businesses and Entrepreneurs alike are having a field day [...]

]]>Facebook has evolved into something more than just a social platform. A fun upgrade from the days of MySpace, the Facebook app that was once used as an easy way to make new friends and keep track of them has evolved into a digital marketers dream. Businesses and Entrepreneurs alike are having a field day with the extreme levels of functionality the platform provides in terms of marketing and engagement. And it’s easy to see why!

Turning casual clickers into rabid followers is something every business wants, and the tools to build an engaging social campaign are practically built-in to Facebook. Their backend services provide incredible functionality in terms of audience targeting and data analytics. In this article, we’ll take a deeper look at how Facebook Ads Work, and some of the features that are making the platform so overwhelmingly effective.

The Engagement Algorithm

Is the term “Engagement Algorithm” foreign to you? If it is, let me explain a bit about how Facebook decides what to show you, and what not to show you. Engagement refers to any action a user takes with a post – commenting, liking, sharing, and reacting for example. By reacting to certain posts over time, and ignoring or even reporting others, Facebook can build user profiles that determine what appears on a newsfeed in terms of ads, promoted content, and even whether or not you’ll see that funny video your cousin Terry shared with the puppies in it. You know the one.

An interesting note about the engagement algorithm that many don’t realize – reacting to a post in any way will increase your engagement with it. This is why when you see a user angrily reacting to an ad that they claim to have already seen, they may end up seeing the same ad later down the road! By reacting to the post, they have increased their engagement with it! A better tactic is to report the post as Spam or as Irrelevant, which will remove it from your algorithmic metric completely.

Demographic Ad Targeting

There are a couple of different ways Facebook users influencer their own demographic metrics that allow Facebook to target them more effectively with content. The first is the most obvious – when users fill out their own demographic data. Residence, employers, date of birth, gender, even things like your education and interests all allow the Facebook algorithm to target you demographically.

The other method of demographic targeting is just as effective but not quite as obvious: Engaging with almost any demographically charged content. From camping videos to cats do the darndest things videos to sports video – by engaging with almost any post on Facebook, you’ll alter your own demographic information in terms of the algorithm. The combinations are vast and perhaps innumerable, which means that a powerful backend capable of capturing and analyzing the data can provide pin-point insights in terms of demographic marketing. Which brings us to…

The FB Backend

Facebook’s backend marketing tools allow social media influencers and marketers to pick and choose through the demographics they wish to target, then scale the “reach” of their engagement based on how much they’re willing to invest. Because of the wealth of information available, the backend can make valuable and insightful decisions far easier to make – assuming you know who you want to target.

]]>http://cascadebusnews.com/understanding-engagement-algorithm-facebook/feed/0Talk of the Town: 4 Show-Stopping Event Promotion Tipshttp://cascadebusnews.com/talk-town-4-show-stopping-event-promotion-tips/
http://cascadebusnews.com/talk-town-4-show-stopping-event-promotion-tips/#commentsFri, 24 May 2019 16:49:35 +0000http://cascadebusnews.com/?p=4123684% of senior leadership in businesses support the employment of in-person event marketing. A near half of that 84% believes the medium is a critical marketing tool to reach company objectives. If your business isn’t utilizing event promotion as a helpful strategy, it should be. Companies who use event marketing see a sizable increase in sales [...]

]]>84% of senior leadership in businesses support the employment of in-person event marketing. A near half of that 84% believes the medium is a critical marketing tool to reach company objectives.

If your business isn’t utilizing event promotion as a helpful strategy, it should be.

Companies who use event marketing see a sizable increase in sales and revenue. They generate more leads, seeing event attendees are prime prospects for new customers. This type of promotion also increases brand awareness.

Customers and prospective buyers get an opportunity to interact with your brand.

If you’re planning an event for your business, you need to continue reading. Use these tips to help your event promotion plan turn it into a huge success.

Blogging about your event gives it the potential to reach billions of prospects.

Putting your event details in a blog helps your company humanize its brand. The internet doesn’t have a meter on personalization. So your blog posts can get as personal as you need them to be.

When you show the personal side of your business, you touch on the concerns of customers and prospects. People show up when they know you care. They buy your products when they know you have a passion for what they believe in.

Utilize Social Media

Hashtags, likes, and shares are free marketing tools to help promote any planned event.

Place your event on social media.

Apps like Facebook, Instagram, and Twitter allow businesses to run promotions. These promotions have the potential to reach hundreds of millions of new customers. To cut down on costs, users can create free hashtags to boost recognition of an ad or event.

Hashtags work like internet anchors. That old-fashioned pound sign keeps an event or subject current and on people’s minds.

Likes and shares are also influential. People trust their online circle. When they notice someone in their internet family share something, they’re apt to share it as well.

Use the Right Software

Cheesy flyers end up in the trash or on the Do Not Click list. Don’t do that to your business.

Spend the money on a reliable piece of software and watch your ROI soar.

The right software helps you create and present professional-level correspondence. For example, Adobe has event flyer templates that range from old-fashioned to modern.

Customers don’t like clicking a million times to get what they want. If you want people to show up, make the tickets easy to access.

On your website, create a tab for tickets and follow the tradition cart route for checkout. When you send out blog posts, include a direct link to tickets. And, on your social media accounts, place a link in your bios to purchase tickets.

If you have an app, send out blasts with a one-click process to get tickets. Keep the buying process plain and simple.

Promote an Event

Your business can make its event promotion a huge success or turn it into a colossal flop.

Before creating the next marketing plan, execute the right tips. Make an effect to use contemporary channels and modern ideas to make the event a success.

]]>http://cascadebusnews.com/talk-town-4-show-stopping-event-promotion-tips/feed/0Improve Your Business through Target Marketinghttp://cascadebusnews.com/improve-business-target-marketing/
http://cascadebusnews.com/improve-business-target-marketing/#commentsThu, 23 May 2019 19:05:39 +0000http://cascadebusnews.com/?p=41231Image source: pixabay.com Here’s something they don’t really tell you upfront when it comes to running a business online: if you try to get everybody to buy your products, chances are you’re going to have a hard time getting anyone to buy them. This is because marketing or advertising products or services online works best [...]

Here’s something they don’t really tell you upfront when it comes to running a business online: if you try to get everybody to buy your products, chances are you’re going to have a hard time getting anyone to buy them. This is because marketing or advertising products or services online works best with hyper-specific vs catch-all advertising. With the latter, your messaging feels weak and winds up not attracting anyone.

This is the importance of targeted marketing. Target marketing is a type of advertising strategy that concentrates advertising efforts on a specific customer group and focuses on a message that will convince the most of them to buy in. It uses demographics, psychographics, and even specific geographic research to understand who their target audience will be. The end result is a marketing campaign that uses highly focused and targeted messages that resonate with that target market’s unique characteristics.

The Importance of Target Marketing

In a world filled with countless businesses and advertisements, it can be hard to stand out among the crowd. This is especially true in the digital world, which is becoming increasingly crowded and competitive. The lack of specific, target marketing campaigns can quickly leave your business falling behind. Target marketing helps businesses by figuring out how to convince a specific audience why they should buy from you and not your competitors.

Target marketing also helps attract more high quality leads and increases the likelihood of leads converting into actual customers. For example, a lot of brands turn to search engine optimization in order to get their websites to the top of the search results. But a good SEO company such as those from BestSEOCompanies.com knows that they have to analyze the intended audience of the business in order to know what common search terms this audience uses. This not only results in more visits to the site, but it also increases the conversion rate of every visit.

Target marketing also allows for better brand differentiation. When adopting a marketing approach that uses vague and generic messages, chances are your brand will begin to sound like just about every other brand that offers the same products and services as your business. Target marketing allows specific audiences to identify more with your brand, which creates a more organic method of standing out from competition.

Another benefit of target marketing is that of being able to tweak your products and services to better cater to your target demographic. The more you are able to understand your niche audience, the more you can adjust your offerings to be able to speak to them more personally and improve your overall business.

The Hows of Target Marketing

Target marketing always starts with identifying who your target audience is. Start with developing a better understanding of who your audience is by creating a buyer persona. You should already have an idea of the most common types of customers your business gets, and that can get you started. Describe them in terms of their demographics, their values, their interests. The more specific you become, the better.

From there, you can begin identifying target market opportunities by looking at the data. You can use Google Analytics to help understand the data your own website attracts. Use it to identify the trends of your website visitors’ age, location, device, browser choice, as well as the keywords and search terms your target audience uses when they find you.

Once you have all the data you need, you can then begin drafting a comprehensive and specific marketing strategy that will cover advertising, SEO, even email and affiliate links.

]]>http://cascadebusnews.com/improve-business-target-marketing/feed/0Sleep-Related Infant Deaths in Deschutes County Trend Upwardhttp://cascadebusnews.com/sleep-related-infant-deaths-deschutes-county-trend-upward/
http://cascadebusnews.com/sleep-related-infant-deaths-deschutes-county-trend-upward/#commentsThu, 23 May 2019 18:13:29 +0000http://cascadebusnews.com/?p=41226Central Oregon health care providers and public health departments are working together to raise awareness of safe sleep practices in response to troubling data that suggest the number of infants dying while sleeping is on the rise. Between 2012 and 2017, 14 Deschutes County children died by suffocation or strangulation while sleeping, according to statistics [...]

]]>Central Oregon health care providers and public health departments are working together to raise awareness of safe sleep practices in response to troubling data that suggest the number of infants dying while sleeping is on the rise.

Between 2012 and 2017, 14 Deschutes County children died by suffocation or strangulation while sleeping, according to statistics provided by the state of Oregon. Five of those deaths occurred in 2016 alone, compared to one death in 2012.

The Deschutes County Child Fatality Review — a team of multidisciplinary community agencies that convene twice a year to identify trends and possible interventions — was motivated by the concerning rise in sleep-related infant deaths to create awareness of the problem.

Spearheaded by KIDS Center and St. Charles Health System, a collaborative effort has begun to more proactively share information about safe sleep practices on social media channels and in clinics through the end of June. Summit Medical Group Oregon, Central Oregon Pediatric Associates (COPA), Mosaic Medical and public health departments in Crook, Deschutes and Jefferson counties are also participating.

Dr. Nancy Heavilin, a pediatrician and KIDS Center’s medical director, said the number of infant deaths is a sobering reminder of the importance of safe sleep practices.

“In reviewing the data, it became clear our community needs to talk more about how to safely prepare a baby for sleep,” she said. “With proper education, fatal circumstances can be prevented.”

The leading cause of death for infants one month to one year old is Sudden Unexpected Infant Death (SUID), which includes sleep-related deaths and SIDS, according to the American Academy of Pediatrics.

Dr. Logan Clausen, chief medical officer at COPA, said more than 95 percent of SIDS cases are associated with one or more risk factors. The most common risk factors for babies are sleeping on a soft surface, sleeping on their stomach and exposure to parental smoking. Premature babies and low birth weight babies are also at higher risk, as are those who sleep in the same bed as their parents.

“The safest way for babies to sleep is on their back on a firm mattress without any crib bumpers, stuffed animals, thick blankets or pillows in the sleeping area,” Clausen said. “Exposure to any second-hand smoke should also be limited.”

The best way to prevent SUID is to:

Put babies to sleep on their back. When they’re too young to turn themselves over, this is the safest way to sleep.

Put them to sleep in the same room as their caretaker, but in their own space.

Dr. Brooks Booker, a pediatrician at Summit Medical Group Oregon, added, “Be sure to schedule and go to all well-child visits. Your baby will receive important immunizations at these doctor visits. Recent evidence suggests that immunizations may have a protective effect against SIDS.”