Technoshock big-sack campaign

Development of a promotional campaign concept

Task

Launch a campaign dedicated to Technoshock chain anniversary.

Solution

We created a concept of a campaign for promotion of discounts and offers on the occasion of Technoshock chain anniversary. We brought back to life the old Technoshock promotional song of mid 90-ties. Its refrain "Take along a big sack, hurry through a block, you will get astonished when you're in Technoshock" was taken as the core idea of the commercial and way of attraction of the target audience during the festive month.