Melcrum appoints Kelly Parsons as new CEO

The Board of Directors of Melcrum are delighted to announce the appointment of Kelly Parsons as its CEO.

Kelly will take over from Victoria Mellor, Co-founder and Chairman of Melcrum's Board of Directors. Of the transition, Victoria says:

"Over the past four years, Kelly's contribution to Melcrum has been transformative. She began as our Head of Research in 2011 and quickly built an insight-based engine capable of sourcing and codifying best practice in Internal Communication. Taking on an expanded role in 2012 as Chief of Strategy and New Product Development, Kelly continued to evolve our offering to meet the needs of communicators via tools and implementation support, data and assessment capabilities, and unmatched advisory and decision-making support. As a result of her work–and the work of everyone at Melcrum–our Forum membership grew nearly five-fold, primarily from Fortune 500 organizations. We're delighted that Kelly will be leading Melcrum's next stage of international expansion."

A proven thought leader in the communications field, Kelly previously led the Marketing Leadership Council, a division of the Corporate Executive Board. Kelly holds a Masters in International Economics from Johns Hopkins University and an MBA from the Wharton School of Business where she was an Omnicom Communications Fellow.

As she takes on the role of CEO, Kelly's focus is on attracting and rewarding talent capable of delivering massive value and innovation to the world of Internal Communication, integrating Melcrum's Forum and learning platforms to provide holistic solutions for our members, and continuing to grow and learn alongside a fantastic team.

About Melcrum

Melcrum works with leaders and teams around the globe to build skills and know-how in Internal Communication. Our strategic advice, analysis, tools and training help you excel at connecting with your people. When you do this well, you unlock powerful business results that give your company a competitive edge.

See more at: https://www.melcrum.com/press-release/melcrum-appoints-kelly-parsons-new-ceo