Microsites

… microsite. Over the course of my career, I’ve watched as social media emerged from digital, creating two distinctly separate disciplines. In the early years, the partnerships between interactive agencies, media buyers and advertising agencies were clear and the swim-lanes were fixed. Rarely, the public-relations teams would be brought into the mix…

… “little sprinkles” of well-crafted stories by professional writers don’t hurtCreator’s overall quality either. Then there’s the fact that Creator taps their members to tell the kinds of stories their most likely to tell well: their own. Read it. 7 Things You Need to Know About Facebook Instant Articles Facebook Instant Articles are here…

… We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New…