According to the Out U Go website: “The pet industry is one of the fastest growing industries in the world. Americans spent $41 billion on their furry friends, in 2007, up from $17 billion in 1994. That’s a howling 11% increase per year. In addition, the industry is expected to grow to $52 billion by 2009, according to the American Pet Products Manufacturers Association.

“Americans spend (more on their pets, than) on the movies ($10.8 billion), playing video games ($11.6 billion), and listening to recorded music ($10.6 billion) combined.” -Brady, Diane & Palmeri, Christopher. (2007, August 6). The Pet Economy. Business Week.

Here’s how they describe the Out U Go franchise opportunity: “Out-U-Go! offers an unique entry point into that world. We are one of the country’s premiere in-home dog walking and pet sitting services. After years of providing awesome quality pet care, we have established a name people trust.

“With the same dedication we have always demonstrated towards the furry friends in our care, Out-U-Go! offers franchise opportunities. Supported by our experienced staff, we offer top notch training, individual support, and a tested marketing plan.

“We have lots of fun at Out-U-Go! But from head to tail, this is a serious business and a seriously good opportunity.

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