GPU Compute Enabled Imaging Technologies Set New Standards for
User-Experience in Mainstream Devices

FREMONT, Calif. — (BUSINESS WIRE) — March 2, 2015 —
ArcSoft,
a global leader in image-intelligent technologies, today announced that
it will be demonstrating three of its leading imaging solutions at the
ARM booth at Mobile World Congress 2015, bringing high-end visual
experiences to mainstream mobile devices. Using a combination of 64-bit
octa-core ARM® Cortex®-A53 processor optimizations together with the GPU
Compute capabilities of the ARM Mali™-T760 GPU, as featured in the
MediaTek MT6752 development platform, ArcSoft was able to deliver market
leading performance in imaging applications to a broad spectrum of users.

A much broader range of consumers can now take advantage of improved
image quality in low-light conditions, face beautification and pre-ISP
video stabilization previously only available in high-end devices.
Additional benefits include up to 50% better performance, while also
lowering energy consumption, which prolongs device battery life. Overall
this powerful integration provides an enhanced experience never achieved
before in mainstream devices. This is made possible through the
synergistic use of optimized OpenCL on the Mali GPU and ARM NEON™
technology on the ARM CPU.

“ArcSoft brings a wealth of imaging experience and a suite of innovative
technology to the mobile, connected world,” said Dennis Laudick, vice
president, partner marketing, media processing group, ARM. “Working
together to take advantage of ARM’s scalable, energy-efficient
processors and advanced features like GPU Compute, we were able to bring
cutting-edge imaging technologies to the mainstream market that were
previously only found in premium devices.”

ArcSoft will provide demos for the following at ARM’s booth: Hall 6,
Stand 6C10, Mobile World Congress, March 2-5 in Barcelona, Spain.

“ARM is a leader in its industry and a natural partner for ArcSoft. Our
collaboration results in improved imaging and significantly better
performance for mainstream devices delivering entirely new experiences
to millions of consumers,” said Frison Xu, GM and VP of OEM Marketing
and Services Group, ArcSoft.

About ArcSoft

ArcSoft is the global leader in imaging intelligent technology. Now in
our 20th year, our world-class Intelligent Imaging™ enables visual
‘thinking' capabilities in more than 1 billion of today’s most popular
smartphones.

ArcSoft is the creative team behind a line of innovative consumer
products including Perfect365®, the world’s most popular FREE portrait
enhancement and makeup app for iPhone, Android, and Windows phones.

For our device partners in computers, digital cameras, the hottest
wearables, TVs, home appliances and cloud storage, we provide a full
line of advanced imaging solutions including face and object
recognition/detection, content-based analysis for pictures and video,
studio-quality image and video enhancement. Our corporate customers and
partners include many of the world’s leading OEMs and chip
manufacturers, including companies like Amazon, Samsung, Nikon, Olympus,
Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more
information, please visit:
www.arcsoft.com.