Business Buzz - Making You Famous

SALT LAKE CITY—September 9, 2010—PilmerPR today announced founder John Pilmer will speak today at the UVEF Crunch Lunch event on the subject of “Corporate Responsibility – From the Ground Up,” starting at noon at the Provo Novell campus. The event is open to the public.

“80% of the world’s large companies now produce Corporate Responsibility (CR) reports*,” said John Pilmer of PilmerPR. “There is an effect happening now as partners and vendors to these companies are called to account for their track record of citizenship.”

65% of European companies have a full-time CR officer (also known as Corporate Social Responsibility [CSR])**. The U.S. lags behind at 35%, but that is changing according to Pilmer.

“Corporate social responsibility is not new to international companies, but some U.S. companies are just catching on,” Pilmer said. “The big challenge is that developing a track record of improving citizenship takes time. U.S. companies need to get started now, or be left behind in competitive situations.”

Walmart exemplifies a huge company demanding compliance from suppliers in areas of sustainability. Other large companies now make similar demands of business partners. Although CSR plans and reports are a voluntary corporate choice, BusinessWeek reports that two-thirds of consumers would now rather purchase from a company addressing Corporate Responsibility.

ISO 26000 out this year names seven core subjects for reporting. Pilmer will share these and discuss the triple-bottom-line of CR: Planet, People, and Profits. His remarks will be posted on the company blog at http://www.pilmerpr.com/blog .

About PilmerPR, LLC
The PilmerPR team has decades of collective experience in marketing and public relations with specific backgrounds in social media, high-tech, cleantech, print journalism, search engine optimization (SEO), and the rapidly rising area of social responsibility. The team includes active PR professionals Accredited in Public Relations (APR) by the Universal Accreditation Board.

As founder of PilmerPR, John Pilmer, APR serves as a PR and marketing communications advisor for both emerging and established companies. He offers customers more than 20 years of results-driven business PR and marketing experience. John and the firm have provided PR consultation and campaigns for clients such as Mozy, Novell, AdvancedMD, Certiport, NextPage, ElectraTherm, Altiris, Avamar, EmergeCore Networks, FSLogic, INVISUS, 10x Marketing, MWI, Project Insight, REIC, Seastone, US Synthetic and Funding Universe (now Lendio), among others.