Prototyping all the things

Prototyping all the things

Humans are incredibly bad at predicting the future yet increasingly complex environments require us to do just that in order to avoid costly and even dangerous mistakes. To try and understand the future of our apps, our products, even entire businesses, we make risky guesses and estimations which — not rarely — end up being far from reality.
Prototyping to the rescue! Prototypes built the right way can act as the time machine we always wanted. At Siili, Florian and his team are building prototypes for a wide variety of environments — from in–car guidance systems to kitchen appliances. Through–out the years they have found a way to utilize prototypes as strategic design tool and Florian will share some insights on what he has learned.