Lam, a surfer who still serves as the Editorial Director of Gizmodo, says that the ocean is what saved him from the potential pitfalls of tech journalism and the web in general. "It's very fast and often the world of tech writing focuses on a lot of things that don't make a real difference to you and me, or other people. But they write about it because there are press releases telling people to write about all this stuff that people may not need, and won't improve lives in significant ways (most, not all, of the time). They're being written about simply because there is an industry that pressures them to do it. The whole thing is a sham. When I started spending time in the ocean, I realized it made me a lot happier than 99% of the gadgets in the world. And it didn't cost much or take much. It helped me unplug and be happier. It gave me more perspective on what was important to me."

Under the Scuttlefish umbrella is also The Definitive Guide to Oceanic Fun in San Francisco, an extremely useful resource that answers pretty much any question you might have about maxing out your enjoyment of SF's beaches and surf. Beyond the layman's info (Do You Need a Wetsuit? Yes.), the guide has detailed information on everything from bonfires to surfing lessons to whale watching.