SERVICES

Brand Workshop

"The Theory brand book has been the most helpful brand book I've ever used as marketer."- Head of Marketing, Lilu

No one knows your business better than you do - that’s why we created the brand workshop to get the best ideas out of growing teams. We’re creating more than a reference tool, we’re creating a story: a filter that will help guide all of your marketing and business development decisions.

We don’t believe in endless brainstorming. In our brand workshops, we’ll use design-thinking methods pioneered by IDEO and Google Ventures to generate a broad range of ideas, land on key decisions about your brand within one day.

Each exercise in our workshop informs one page in your brand book, which includes the following:

Company Vision

Competitive Mapping

Customer Persona

Visual Guidelines

Positioning

design

A brand identity is how you look and speak to the world. We help you craft a visual identity that touches every facet of your business and serves as comprehensive guide for the future.

Visual Identity Systems

Logo Design

Packaging Design

Printed Collateral

RETAINED SERVICES

Your business is ready for marketing, but not for a CMO. That’s why we provide port-time marketing advisory services to get your team ready for the next stage of growth.

Brand Positioning & Communications

Go-to-Market Strategy

Investor Strategy

Agency & Freelancer Briefing

Custom Research

We use proprietary methods to uncover insights quickly and accurately without breaking the bank. We evaluate your customers, competition, and company using a mix of research approaches.