How to Scale Your Media Strategy with Affiliate Marketing

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If you’re planning on succeeding in affiliate marketing, you’re going to need a media strategy.

Affiliate marketing is easily scalable if you know what to do. One of the reasons to this is because you’re not confined by a certain set of strategies or tools to use. Here are some fundamentals you need to get right to scale your media strategy to earn more commissions from affiliate marketing. Check it out:

Always have an editorial plan

Research has shown that content influences 97% of a customer’s purchasing decisions. And with that in mind, you should know that content shouldn’t be done without any thought or planning to it. In fact, you should always have an idea or direction of subject as to what you are going to write. An editorial plan may consist of the following:

1. A subject / topic you’re keen to explore in depth
2. An experience you’re going to partake in and later on review
3. A category of products you’re writing about and when

An editorial plan isn’t something that is created on the fly. It is a well thought out plan designed to grab the attention and pander to the interest of the reader. It is made with a desired outcome in mind. So before you start rambling on your blog, it may be a good idea to have this because it ultimately sets the tone of your site.

With a plan all set out, you’re ready to take advantage of all kinds of advertiser affiliate programs. You can check out InvolveAsia’s merchant directory to see which one of them is the other pea in the pot to your content plans.

Check out what’s trending

An editorial plan is something most sites create to know what they’re going to write. But in this fast-paced ever changing world of trends that go viral, plans should be flexible enough to accommodate them. Take this old example of Instagram sensation Murad Osmann who created the sensational viral movement #followmeto:

Osmann’s Instagram shots have always been incredibly choreographed and downright beautiful. Trends that pop up like that can easily be related to travel experiences you can share or promote without sounding off tangent when you talk about the subject.

See what people are sharing on social media. Follow hashtags that pop up. And then capitalize on curiosity and pair your content seamlessly with products that add more value to people’s lives. And of course, see your commissions shoot through the roof right after.

Widen your distribution network

Typically considered an after-thought in content creation teams, good content is as good for nothing if you don’t have the proper distribution strategy. Don’t let your efforts go to waste. Share it on every platform that you have an audience for. If you don’t have one, it’s time to start thinking about having one. From a Facebook page, to groups or forums, these are places where seeding takes place and links get shared around a lot if the content catches on.

But that’s not all you should do.

The extra little push of building quality backlinks will contribute to increasing organic traffic via search. Polinate your content in every free platform from Quora to Slideshare, or even find guest post opportunities in top publications. Utilize your email database and mail your links to 5 friends, and scale that list from the response. Then, lastly, optimize by getting feedback from your readers.

Widening your distribution network is a strategy that involves a ton of experimentation and learning – but when done right and often enough, your affiliate marketing efforts in your content may pay off faster than you think.