I had a great time at last weekend’s grandly-named World Domination Summit in Portland, hanging out with lots of smart people and generally getting geeky about online business.

There were tons of ideas floating around, from people at all stages of business.

Some were already very successful, others were just getting started.

But everyone I met was curious, engaged, and asking a bunch of great questions. This was clearly a community united by common values — and those values were woven, formally and informally, throughout the weekend.

But there was a catch — in order to get the book deal, I had to write the manuscript in six weeks.

I decided to say yes.

I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.

If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.