Now this is the era of online business, almost all of it or the business can be sold online. You can notice that the development of business in the virtual world are now increasing, there are many people who use the Internet to conduct transactions, promotions or convey information.

Although many people said that online business is easy, but actually an online business is not as easy as they imagined. Online business requires hard work to be done in earnest, besides that businesses must also have marketing knowledge is telling. A lot of people who have successfully run an online business, but you need to know also that not a few people who have failed.

One of the factors that determine success in business is the products and services offered attracted many people, and you are selling a product or service quality, supported by good marketing. However, there are many businesses that fail to develop their businesses online shop for a variety of things. Well, here are some of the causes why online businesses fail to thrive or deserted by customers.

1. There expert in Online Marketing

Actually there are a lot of science as well as in online marketing tricks. As a business online course you have to master it, at least you know some of the many tricks that exist. For example, the trick in selecting keywords related to your business. Keywords are keywords used by the user to be able to find sites in the search engines.

2. Display Site Less Attractive

Display web site or online shanties is affecting businesses online store. It is an important thing that had to be considered if you really want to succeed in online business world. People certainly will not be interested in transacting with you if you see a page shanties were disheveled and unattractive.

To that end, it is important for you to spend a little time to improve the look of your site online so as to attract consumers to explore your website and then do a transaction.

3. Lack of Marketing Via Social Media

The first factor is the cause why not develop your online business is the lack of marketing or providing information about products and services through social media. When you already have a website that includes a catalog of products, it is also important for you to diligently carry out promotion through social media, of course, in a good way.

4. Lack of Partners

Build partner is very important in building an online business. Nowadays a lot of online businesses are providers of products or services has acted as a partner and reseller. The resellers that will help develop your own online business because they are also marketing your products and services, of course, by taking a little profit from the difference between the selling price of products.

Resellers can have a very vital role because they are the most often directly related to the end user or other retailers. In addition to the reseller, as a business you may also be able to join relationships with people who act as a dropshipper. To support this, should the product providers prepare by setting up the process of packing and shipping the goods to the buyer.

A hobby or avocation today is not only useful for fun only. If you are able to recognize and understand in depth hobby in which you worked, of course this will make you able to produce the coffers of dollars for you.

My own guess is a technology development and access road which then makes some hobby has become an activity that can generate money. Then the types of hobbies anything so has the potential to be able to make money for you?

1. Web Designer

The first type of hobby that is capable make money is a web designer. The need for an increasingly high media websites today make a request designer web services will always be needed. This is reinforced by the fact that not everyone is capable of designing websites with less good.

One figure who has successfully run this hobby is Mark Zukeberg with Facebook and Twitter with Jack Dorsey. Project web design work is promising because in one project, the workers could reap millions of dollars.

2. Photography

If you really like photo with the camera, then you can develop your penchant is to generate purse money. Dish of a good photo’s will always be needed to feed the print media or media content online.

Good photo is also much needed for the purposes of pre-wedding photos or documentation for special occasions. Sure to be able to get money from this business you have to have knowledge that qualified Photography up your work takes a lot of people.

3. Writing

Do not dismiss this one hobby. Hobby of writing that can deliver a serious run with the author to the summit of success. One figure who has achieved this is JK. Rowling, author of the richest in the world that publishes novel and phenomenal Harry Potter films.

The amount of media that can be used as access to make money from this hobby into a basic amount of opportunities become prolific writer. From the print media, electronic media to the latest online media are some of the types of media that can be utilized by the authors to earn a living.

4. Graphic Design and Editing

Just as a web designer, a graphic design and editing graphics and video can achieve huge profits by selling its services to people or companies that need capabilities.

Some of the products can be offered as graphic designers and graphic editors are layout, brochures, banners, graphics, video editing, film editing and many others. Even for a movie or a video editor itself will be an important figure in the making of the film industry the world.

5. Make Crafts

Craft is one of the creative fields that is currently widely highlighted because of its great potential to earn substantial income and profits. Demand for products of high artistic value is always high that makes arts workers are always eager to make a good craft and the preferred buyer.

Not only in the domestic market that wants products of this craft, but overseas markets did not miss this book handicraft products. Then the hobby and craft skills make you always have to improve to be able to make you earn a lot of profit and income.

6. Baking

Culinary offerings at this time is continue to climb growth. So if you like making a cake, what’s wrong to try to sell it to someone else. Try first sold to people nearby such as friends, relatives or neighbor. If the product you get a positive response hobby that means you have great potential to make money with higher numbers again.

7. Cooking

The last kind of hobby can make money is cooking. Just as the hobby of making cakes, cooking has a great chance for success because of the culinary world that is growing nice in Indonesia. Therefore try to make your best recipes and try to offer the people closest to you.

If their response is positive, then do not hesitate to expand the market by selling to those foodies out there. With this cooking hobby, you can make cooking stalls around the house, or offering cuisines orders for events celebration and so forth.

Market competition in the business world today is observed more years of increasingly stringent. Even so tight, in my observation, this competition would lead to things that are unhealthy and bad.

Certainly as an entrepreneur you can not participate in unfair competition which it could sink your business. In the face of stiff competition, you as a businessperson just need to work extra hard and implement an effective strategy.

Displays and offer something different in the concept of differentiation may be the solution for you could penetrate the current market competition. Yes, a business that is constantly moving towards saturation point, would need to get creative touch fruitful concept is new, fresh and exciting. So often companies make a business differentiation while stuck or hampered by the intense market competition.

The Importance of Product Differentiation In Business

In general, product differentiation is an activity undertaken for creative businessman something in order to have differences from other businesses. With the differentiation of a product will look new for consumers.

And consumers who may have already experienced this level of saturation in certain products they can be switched to the new product that coined the different concepts. One thing to be noted in the application of the concept of this differentiation is to be able to win the competition, you do not need to be superior, but with a little different, that is enough for you to attract consumers come.

Product differentiation can be done with various techniques certainly has many roles and advantages. Here are some important points that make this differentiation concept into something that is important and necessary to do business in order to penetrate the market competition is very tight

1. Products Easier to Remember The Consumer

First, an important point of differentiation products are products that will be easier to remember. Yes, just like our views on a person’s physical appearance, consumers also will have special attention on products that appear to be different. So do not hesitate to be different, because it becomes a different one of the few things being equal will make you seen and remembered by others and certainly prospective customers and your customers.

2. More Superior Compared to Other Products

Functions and other virtues of this differentiation strategy is to create excellence of other products. In business, the benefits can indeed be viewed from many aspects. Products that have differences with other products certainly have their advantages and outlook look more attractive and evocative consumers. With a product that is considered more superior, then you will not be too difficult to penetrate the market competition.

3. Product Sales Price Higher

Consumers would not mind if you raise the price of product differentiation that had been interested. This is because consumer habits are always hunting and fighting product that has a special uniqueness. This can be seen from the case of products limited edition (limited edition) which can have a higher price than the price of other products that have been widely circulated in the market.

4. Troubleshooting Market Saturation

As mentioned previously, that the strong reasons that could make this differentiation winning product is the market circumstances are experiencing saturation point. Businesses will indeed suffer burnout at a time must inevitably be done in order to market differentiation and unsaturated back alive again. Therefore you and the company must make the program updates the product for a certain period to get rid of boredom market.

5. Assist Creation of Image Products

Image and businesses sometimes created image of trivial things and unique. Therefore, try to show things that are unique and different from the others so that the image and the image of your business products is increasingly recognized.

But remember not to make images that are too controversial, too, because it might make you not be trusted and the public excluded. What is certain is that the higher image and better, then you will be a big chance to penetrate the tight competition existing business.

There is no longer a question of whether you should use digital marketing platforms; the question now is how do the realities of modern business change the portioning of your overall marketing budget.

What is Digital Marketing?

Digital marketing is a catchall that encompasses all types of electronic media, including Internet advertising, mobile website marketing and digital signs or billboards. Internet marketing is a subset of digital marketing, and it has the broadest range of advertising venues, including:

SEO optimization

Social media platforms

Web sites

Email marketing campaigns

Banner placement

Mobile marketing

Of these marketing platforms, mobile marketing is the fastest growing, in both use and development. In 2014, mobile marketing grew six times faster than traditional Internet marketing, a trend that is expected to continue as the technology evolves and more businesses and consumers make the switch to commerce on the go. Where web designers and companies focused on catering to a quality web experience in the past, they are now focusing on mobile marketing stability and cross-platform intergration by addressing the logistical and visual problems associated with mobile use from a user and developer standpoint. This has led to a three-fold trend of offering a better moible experience for consumers, a shift in marketing to emphasize mobile content over static content and adopting better and safer methods of processing online financial transactions.

How This Affects Your Marketing Budget

No matter how how trends like digital marketing and business globalization evolve, the principles of budget development remain the same: taking your available advertising dollar and allocating it to maximize your ROI.

In electronic marketing, two factors decide budeget allocation: your overall web traffic and the type of business (i.e., whether you have a brick-and-mortar store that uses e-marketing as a suppliment to traditonal marketing, or you have an eCommerce-only website). Budgeting itself should be considered in terms of short-term and long-term planning. Obviously, short-term planning pays more immediate dividends in terms of ROI, but long range marketing requires more foresight in planning and patience while waiting to see results.

A good formula for budget allocation is 30-20-40, which is the maximum percentage of money devoted to the three main components of electronic marketing: SEO optimization, social media marketing and SEM. The type of business you own dictates, in part, which of these platforms will work best for your business. For example, tangible products and niche services are best served by social media exposure in the beginning.

Flexibility is essential to the success of digital marketing expendures. Analyze data and customer feedback regularly to see what’s working and where your efforts are inneffective, and retool your strategy accordingly.

Whenever there’s a new marketing trend, it’s tempting to jump on the bandwagon and put all of your efforts into one platform. However, smart marketing requires intelligent and ongoing analysis and a plan that’s encompasses all marketing media, yet is flexible enough to be altered as circumstances require, without a major expenditure of money or time.

If you own a business, then you know how important it is for employees to be honest about how many hours they put in while at work. You could trust employees to write down the hours on a piece of paper, and while some might be truthful, there are some who might try to get more hours from the company. Another option is employee time clocks. There are a few reasons why the time clock is ideal for tracking hours, and there are a couple different methods that can be used.

One of the benefits of using a time clock while at a business is that you can better record the hours that employees work. Each employee is given a card. When the employee arrives at work, the card is punched. If it’s an electronic system, then the card is swiped through a machine. The electronic system is often better at keeping track of hours as well as when breaks are scheduled to be taken. Any system will depend on the honesty of employees as they would need to either punch a card or swipe one through the system, but it prevents workers from being dishonest as they wouldn’t be able to add hours after leaving work.

If an employee is supposed to be at work and isn’t there, then the clock will let managers know by showing that the hours weren’t recorded. There’s no way to get around not showing up for work as employees won’t be able to get someone to write down hours for another worker. When all of the hours are recorded properly, it makes processing the payroll easier and faster. At the end of the week, office personnel will simply pull the hours that have been recorded and use those hours to complete paychecks. If there are any discrepancies, then the office staff can show the hours to the worker.

Reseller activity is indeed emerging-proliferation. Development and growth of online businesses suspected to be the cause of the rise of this system of resale. With considerable advantage, they did not hesitate to buy a product from a distributor for resale to consumers.

Huge profits they can because the price charged by the distributor on a different reseller consumer prices. So the price difference will be an advantage reseller.

If you do not have enough capital, you can ask yourself as a Drop shipping reseller (dropshipper). By becoming a reseller Drop shipping, you are hardly going to spend capital, because you only need skills to sell products. Drop shipping resellers here does not sell goods in physical form, but he sells the information on the product.

Therefore, a dropship resellers require a photo and a few pieces of information about the products that will be used as a means of explanation to the consumer. Things like stock items, packing and shipping, dropshipper not need to worry, because everything will be done by the distributors or suppliers.

Although it might seem easy, and profitable, but be a Drop shipping reseller also has some disadvantages such as not knowing and have no control on the stock status of goods, the good name of the big betting on consumers as well as discounts on the price of goods for resellers who do not own stock. So to overcome some of these problems and weaknesses, a Drop shipping resellers can apply the following tips:

1. Always Establish Good Communication With Distributor

Communication is a key factor to make you successful Drop shipping reseller (dropshipper). Diverse problems facing the dropshipper is mostly from poor communication with the distributor himself. So to fix this, you need to always establish good communication with vendors or distributors of your products.

With communication is always good, it will bring high confidence on the part of distributors in your reseller activities. Conversely, if your communication is bad, then the potential for the emergence of the problem will be even greater. That means your existence as a Drop shipping resellers will be increasingly threatened.

2. Run Marketing With Maximum

As a Drop shipping reseller, your marketing skills will indeed be the most important role. Without the marketing prowess, it is impossible you will be a successful dropshipper. Therefore learn marketing techniques that exist. Update always your marketing ability dealings to generate more sales.

The more sales you can do, then the confidence level of the distributor will be higher and you step into a successful Drop shipping resellers will soon be realized.

3. Find the Right Distributor

Distributor which is a partner or your partner in running the business Drop shipping certainly have an important role as well. Although not easy can distributors can accept Drop shipping resellers, but you still have to take into account the candidate’s reputation distributor which will be your business partner. Therefore look for a distributor who is able to provide service to customers both in terms of convenience, purchases, orders to deliveries.

By getting the right distributor so consumers will be satisfied and the level of your reputation in the eyes of consumers even be increased and you will soon be a candidate for a successful dropship resellers.

4. Give Consumers Sense of Satisfaction Shopping On

Last tips to make you successful dropship reseller is to provide a sense of satisfaction in consumer shopping. Because you can not do much on the stock and the delivery of the goods, but you can provide another factor in customer satisfaction.

One way is to provide a reasonable price and does not burden the consumer. It is no secret that as a reseller you will get a discount of distributors. Although consumers do not know that you are a reseller, but you must remain wise.

As a reseller, you really want a big advantage, but it becomes unnatural if you too give outrageously high prices on consumers at a discount that you can from the distributor.

Another way to create a consumer is shopping satisfaction by providing excellent communication services. Good communications services is valid on many things, such as rapid response or good service consumer complaints.

Two ways to satisfy consumers above to anticipate any time if it turns out there is to know your customers where your distributor. So with a satisfying shopping experience than you even though they know that there are a distributor, they will continue to make a purchase through you.