"The Rise of the Coding Robots?" - our #NewMR Presentation

18 October 2017

Our CTO, Tim Brandwood, gave a presentation in September 2017 on #NewMR entitled "Coding open-ended text: The rise of the coding robots?"

As part of the #NewMR series on "Artificial Intelligence and Market Research" our CTO, Tim Brandwood, gave a presentation that outlined the work we have been doing to help transform verbatim texts (often obtained during a survey) into coded/tagged data. We use a variety of techniques including Artificial Intelligence and Machine Learning to help human coders in this effort.

The presentation looks at various experiments we undertook and explains why we have settled on Machine Learning as a preference.