Goal Conversion

Goal Rate: The number of actions (or goals) completed, divided by the number of clicks received. For example: you might set up a “signing up for our newsletter” goal on the home page of your website. If 10 people click from your ad to the homepage and 2 people out of those 10 sign up for the newsletter, your CR is 20%.

Term of the day

Goal Rate: The number of actions (or goals) completed, divided by the number of clicks received. For example: you might set up a “signing up for our newsletter” goal on the home page of your website. If 10 people click from your ad to the homepage and 2 people out of those 10 sign up for the Continue Reading