fake news

Maybe you read on Facebook that Dollar General Stores were celebrating their anniversary by giving out $150 shopping coupons to those who liked and shared their posts, or maybe you received an email seeking applicants as paid mystery shoppers in your area. Maybe you heard that theaters used subliminal advertising to increase sales of popcorn and soft drinks, or saw a “send old shoes, get a new one free” promotion that caught your attention. Or maybe you read about the discovery that disease can be cured by drinking four glasses of water every morning.

The fact that these are all false didn’t stop thousands of people from forwarding, liking, retweeting, repeating, or believing them. One even made it into the top 50 “hottest urban legends” on snopes.com.

Likewise, the fact that office grapevines are filled with false information, speculation, innuendo, and gossip doesn’t stop people from using rumor to fuel distrust, reinforce silo building, or enhance “us” versus “them” thinking, either. This workplace ladder fuel can devastate motivation and destroy work cultures as quickly as nature’s fuel of underbrush, branches, leaves, and vegetation can cause a ground fire to scale trees and devour forests.

A few years ago a forest fire came within a half-mile of our remote cabin, engulfing (continue reading →)