Hillary Rodham Clinton: “Hillary Clinton is a known entity, but I think to not have her name as part of the logo, and the logo itself is not that strong. … Hillary’s logo could have benefited from some more time.”

— Tallent

Ted Cruz: “It’s a little cliche, there’s nothing that really stands out. ... Is that a flame? Is that a water droplet? I’m just not sure what it’s trying to present.”

— Rahimpour

Carly Fiorina: "That one reminds me of Macy's."

— Molly Mann, a lead graphic designer at Top Shelf Design

Bobby Jindal: “It’s like a candy cane or something. I feel it’s kind of going up against the big 'H.'”

— Dan Banks, founder and creative director of the Project Design Company

Martin O’Malley: “It doesn’t say presidential at all and it’s too evocative of the Andre [the Giant] OBEY [logo]. That is a solid F.”

— Tallent

Rand Paul: “The torch is kind of interesting, [but] it feels to me a bit heavy handed. It feels like a logo I would see in Home Depot — more like a product or a tool brand than a campaign.”

— Banks

Marco Rubio: “I think the typography is nice. It comes across in a friendly way. … The United States as an ‘i’ dot is not needed and we lose two states and territories so it doesn't represent all of America.”

— Banks

Bernard Sanders: “Very basic. You could replace anybody’s name with that. It’s very generic.”

— Rahimpour

Scott Walker: “Walker’s is the worst in terms of name recognition, which I think is the most important thing at this stage.”