Campaign management

Managing independent campaigns across email, social, mobile, web and other channels doesn’t work anymore. Consumers expect fluid, seamless experiences. With the right campaign management strategy and tools in place, you can give audiences the connected, relevant and engaging experiences they deserve.

Consistency and personalisation are easier with unified campaign management.

Integrating analytics with your campaign management solution gives you a 360-degree customer view, allowing you to improve personalisation across channels, leading to higher engagement and conversion rates.

Stronger campaign control and consistency.

Work inside a unified platform to deliver experiences that move your customers on any channel every time. Teams can collaborate easily to provide a seamless, relevant, connected customer journey.

Simplified campaign execution through automation.

You can easily automate customised cross-channel campaigns, using drag-and-drop functionality, speeding up time to market and freeing up valuable resources.

Smarter campaign measurement.

With integrated analytics informing your campaigns, you can choose the KPIs that matter to your business. Discover the messaging, offers and content that drive conversions, helping you to take action to improve results.

Adobe can help.

You can take full control of your marketing initiatives with Adobe Campaign. Create consistent, engaging experiences with integrated profiles, cross-channel orchestration, contextual email marketing and more.

Campaign management in action.

Leading brands lift performance by orchestrating experiences in a unified way.

“Adobe has really come to the table to be a strategic partner. There is a tonne of promise to see a platform that is not only going to solve your immediate needs, but grow with you.” — Amanda Cichon,
IT Manager, Garmin

“What we love about the partnership between the Sydney Opera House and Adobe is that we are both brands founded on creativity and excellence.” — Anna Reid,
CMO, Sydney Opera House

Campaign management FAQ.

How do we avoid overwhelming our customers with different offers and messaging?

To minimise marketing fatigue risks, take a holistic view of your customers. Create fatigue rules across channels, segments and stages of the customer journey. Adobe Analytics and Adobe Campaign solutions can help.

Can I connect off-line, mass media and in-venue campaigns with email and other digital campaigns?

Yes. With a leading platform such as Adobe Experience Cloud, you can manage online and off-line campaigns with agility, taking action on data from a broad channel spectrum, including mass media, in-venue screens, call centres and and more.

How can I interact with my customers in real time at scale?

Adobe Experience Cloud captures and aggregates real-time customer interaction data as your audiences grow, so you can provide the most relevant, best offer available, no matter what channel or device they use to interact with your brand.

We want campaigns to be mobile-first. Can Adobe help get us there?

Yes. Adobe Experience Cloud, which includes Adobe Campaign, enables you to target devices with experiences that meet your customers in context, in the moment, at a place where they can take immediate action.

We’re a global brand. How can we manage all our campaigns under one roof?

By using a flexible campaign management solution tailored to your organisation’s global demands. For example, automated validation controls help streamline production activities globally, which can be helpful for distributed teams. Adobe Experience Cloud provides the flexibility and control you need to deliver campaigns anywhere.

Can better campaign management help me to anticipate a customer’s next step?

Yes. With Adobe Experience Cloud, driven by predictive analytics, you can build future experiences with more confidence. Leverage cross-channel campaign performance data to inform future content development and new product offerings.