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Trace William Cowen is a writer based in Los Angeles. He tweets with dramatic irregularity here.

Mar 08, 2018

Image via Getty/Pierre Suu

UPDATED 3/15/18 10:50 am. ET: Virgil Abloh took to Instagram to reveal T-shirts to commemorate his PAY PER VIEW exhibition will be available at Bar Zingaro on March 17 at 10 a.m. local time. The customized, spray-painted shirts will be limited to 300. Check out a preview of what's in store below.

PAY PER VIEW opens March 16 and takes an immersive look at the idea of perfection, which Abloh sees as having been perpetuated by society through advertising and media at large. "We are all products of consumption," Abloh said. With PAY PER VIEW, Abloh also aims to show the "inherent art" found in the methodology of marketing.

Works featured in the exhibition include the following:

“non-cable channel”

“advertise here”

“Lamar”

“OUTFRONT”

"JCDecaux”

“Television”

“untitled”

“oil spill”

“a mere image”

“up-to-date”

“dollar a gallon”

“ALL SIGNS ARE CONTEMPORARY”

Abloh's PAY PER VIEW will be on display through April 1 at Kaikai Kiki, Takashi Murakami's gallery. In a statement, the superflat founder touted Abloh as a "game-changer" across multiple mediums. "When I think about the existence of Virgil Abloh, I get so excited," he said. "I am energized."

Takashi Murakami and Virgil Abloh's mutual appreciation of each other's impact has recently been on full display. In February, the two launched a collaborative exhibition at Gagosian's Davies Street location in London. The exhibition, titled future history, was comprised of pieces the two created together in Tokyo that bring together their signature approaches.

POST CONTINUES BELOW

At last year's ComplexCon, the two collaborated on hand-printed shirts: