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Simply Measured has been the leader in social analytics for the past five years. As we continue to push the envelope of what’s possible for social marketers, lets take a look at how we got here and where we’re going. Past When we started Simply Measured back in 2010, we went by a very different name: Untitled Startup.

Earlier this week our most powerful report, the Cross Channel Social Performance report, was updated to provide you with even more insight into social’s impact on your business. With this update, we added an entire new section to the report by incorporating Google Analytics data and showing the impact social has on web traffic.