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Laurie was a self-confessed Dopamine Junkie, high on her own mindlessness.

She spent ten years working for well-known global brands in positions spanning all aspects of business operations, strategy and transformation. She was making money to squander, carelessly consuming things she didn’t need and building up an eclectic wardrobe collection large enough to clothe a small country.

A series of serendipitous moments led her here, to some sort of conscious awakening. Destiny handed her a blank canvas, her stomach became Director of Decision-Making and she promoted Fate to the CEO of Life.

She began scribbling out a blog about her journey from Corporate to Conscious – All My Heroes Are Weirdos – all about doing good stuff to be a better me.

Nobody knew how much it meant to her. Writing became her therapy, her brain drain; it’s how she explores her thoughts, her feelings, who she was, who she is and who she wants to be.

As her journey continues, Laurie can be found wanderlusting and wordsmithing her way around South East Asia while working as a strategy consultant and freelance writer.

Every day she’s reaching new levels of consciousness, loving life more than life itself and meeting all sorts of Heroes along the way.

Researcher| Radical Feminist| Wordsmith

Seduced by syntax and led astray by lexicon, Eva’s favourite waste of time is being spellbound by the genius of language.

From Virginia Woolf to the lyrics of Belle and Sebastian, to bloggers and vloggers and tweets and memes, words are her everything.

Studying language became a healthy obsession and has taken centre-stage in everything she knows and wants to know. After completing her Masters degree in International Journalism in 2015, Eva discovered she had no desire to work in mainstream media due its questionable ethics, gate-keeping and PR-based favouritism.

Underpinned by feminist ideologies and Marxist theory, her research was heavily rooted in understanding society and culture and their relationship with language.

While it never seems like the right time, she can’t quite shake off the idea of a life of academia and is currently working on a research proposal for a PhD.

Being one of the brains behind Mindless has led her to question the fashion industry and her own mindless buying habits. Putting her everyday consumerism under a metaphorical microscope has unearthed ethical dilemmas and kick-started her conscience.

While her politics have always been anti-establishment, her buying impulses were not. She realised that to back up her beliefs, she had to start with herself and now feels proud to be part of the Conscious Fashion revolution.