Thursday is the new black. Retailers want bargain-hunters in the stores earlier than ever. And bianna golodryga is here with more on how black thursday has replaced black friday. Reporter: Good morning, george. The surprising announcement that could shake the business of holiday shopping. Black friday has traditionally been the most important day for retailers. But if walmart and other stores have their way, thursday night is when true e-hard shoppers can find some of the best deals in town. Not to mention being able to sleep in on friday morning. After years of early-morning stampedes and those black friday duels for deals,s year, the holiday shopping season will start earlier than ever. With walmart, sears and kmart saying they will begin sales at 8:00 thanksgiving night. There's a group of folks that want to shop early and get to bed earlier. Reporter: The earlier hours could help capture more of those shoppers in what will be a competitive season. The national retail federation expects holiday shopping will jump more than 4% this year. Walmart says customers in its stores between 10:00 and 11:00 p.M. Thursday night will be guaranteed deals on a 32-inch tv, a blu-ray player, even an ipad 2, without having to worry that supplies will run out. You can eat your dinner, clean your dishes, buy at 8:00, go home and rest. And get back up at 5:00 and buy some more. Reporter: But walmart's move isn't without critics. It comes just weeks after some employees threaten to picket the chain on the holiest day in retail. We've seen an increasingly attempt by retailers to bring people in earlier and earlier. Reporter: Retailers don't seem concerned. Betting that even with less time to digest their turkey, shoppers will still show up after dinner to save. I think people around 7:00, 8:00, will say enough football. Enough turkey. Let's get in exercise at walmart to burn off the thanksgiving calories. Reporter: For those who don't want to come in thursday night, walmart will offer deals at 5:00 a.M. Friday morning. Target and jcpenney have not announced their hours. If someone at the dinner table tries to excuse themselves, saying they're tired. I'll be talking a nap. Let's get the weather from sam.

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