For the fourth time in the past eight years ANA has surveyed our members on their integrated marketing practices and challenges. One big headline of that research – marketers rate the quality of their integrated marketing efforts higher now than in any of the prior surveys. 42% rate their integrated marketing efforts as excellent or very good (versus 25% in 2008; 33% in 2006; and 21% in 2003).

Today, about 70-85% of cable network commercials are digitally delivered. Most of the internal workflows are only partially automated, and therefore are subject to human error. Most still require conversion and significant amounts of human intervention.