“It is with great excitement that I announce the launch of our athleisure business, another potential multi-billion dollar vertical for ONE Championship,” said Chatri Sityodtong, Chairman and CEO of ONE Championship.

“As ONE Championship continues to gain popularity globally, we see the opportunity to bring the ONE Championship brand and our deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion to modern consumers in new and exciting forms.

“ONE Championship will bring its standard of design and marketing excellence to this business line and introduce premium sports and lifestyle wear that inspires, represents, and empowers the consumer.

“The launch of this new athleisure business is yet another major business extension of Asia’s largest global sports brand and further solidifies ONE Championship’s leading position in the industry.”

In addition to athletic gear and apparel, the business will focus on offering a greater choice of urban lifestyle streetwear in line with the latest trends.

ONE is also set to collaborate exclusively with world-famous designers to introduce limited-edition pieces and collections.

As part of this new venture, ONE Championship will partner with Zilingo, a leading fashion, beauty, and lifestyle e-commerce platform in Southeast Asia, to launch an official online store at shop.onefc.com.

Besides being able to purchase the latest ONE merchandise on the site, fans will also have the chance to pre-order special limited-edition products globally.