Jeff Brooks, one of America’s top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can’t find the right story; and a proven template for a sure-fire, never-fail fundraising letter.

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many other findings, he uncovered seven key “drivers” that deepen a donor’s commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There’s gold in your current donors and Retention Fundraising is a detailed map for mining those riches.

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.

Tapping an expert team of fundraising trainers across the United States, Andrea Kihlstedt and Andy Robinson have produced an extraordinary how-to book of easy-to-use fundraising exercises for boards of all sizes. Some activities are as short as 15 minutes, others take an hour. And everything you need to conduct any of the 51 exercises – step-by-step instructions, handouts, even questions to pose to the group – is included in the book.

Making Money with Donor Newsletters helps you transform your current newsletter into a money machine. Some organizations that have adopted Tom Ahern’s advice have improved their income by one-thousand percent. With ample illustrations, Ahern’s book will guide you in transforming your organization from a ho-hum ‘corporate-focused’ entity into a distinctive and thriving ‘donor-focused’ powerhouse.