SyncShowB2B Marketing Blog

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

Whether you are buying services or products, you have hundreds of choices with whom you can do business with—and all of them are a click away on Google.

As sellers struggle to pocket the dollars in their bank account, they will invest in gobs of money in sales and marketing, yet completely abstain from investing in the one thing that will drive more sales revenue than anything else: a defined and differentiated value proposition.

Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.