“Pink is powerful,” says brand founder and Creative Director Essie Weingarten. “essie is built on the power of color and pink is a complete force of nature. It’s exhilarating and at the same time, it’s intensely calming,” Weingarten explains. “essie owes so much to pink and everything to women. So, when I stand up for the pink ribbon, I give my whole heart.”

When we pink about it, there’s simply nothing we can’t do. The incredible strides we’ve made together – increasing early detection and discovering new treatments – leaves no doubt: pink works.