The Process

Understand the User

Storm ID and ScotCen recruited an array of individuals who represented the target audience. Journalists, educators, bar managers, you name it! A large workshop was then held to extract information from them; would they use a data-driven site like this? When would they use it? What would they use it for?

This mix of client and end-user liaison at the start of any project can give you the confidence to make the right decisions and, ultimately, deliver a product that exceeds the clients expectations and meets the needs of users.

Understand the Data

Poll Data

Hundreds of organisations and media outlets ran polls running up to the Scottish Referendum.

Scottish Social Attitudes (SSA)

A long running data-set that touched on political opinion.

Make History

The Scottish Referendum was a historical moment and one that grabbed the attention of the whole nation. The What Scotland Thinks website played it's part by placing itself at the heart of the debate and being the go-to place for impartial data and analysis.

It now not only looks at how Scotland thinks it should be run but also at how England and Wales reckon they should now be governed.