Gartner: SAS, Teradata, Unica remain leading vendors

SAS, Tereadata, and Unica remain leading vendors in the multichannel campaign management market. What's more, Siebel joins the pack becoming a leader in this field.

These were the key findings from " Magic Quadrant for Multi-Channel Campaign Management, 1Q 07," Gartner Inc.'s latest report. The Magic Quadrant is a graphical representation of a marketplace for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by the Stamford, CT-based company.

"Leaders consistently out-perform in overall campaign management performance for basic and advanced campaign management , as well as for integration with e-marketing," Gartner said in a statement. "Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."

Aprimo was cited as a growing firm in the report. And, while it is not in the leader category, it's growth challenges leaders, the report said. For the first time, Alterian and Eloqua also were included in the report and referred to as niche players.