Alex describes himself as a Visual Raconteur, using the art of storytelling to develop emotive brand stories that work on multiple digital media channels. He is currently focused on the use of technology in Emotional Intelligence and how this can be beneficial to both students and teachers.

Prototyping is becoming an essential part of the process for making mobile products that matter — both interactions and OS capabilities are becoming more complex and feature-rich — yet designers strive for simple elegant final results that don’t confuse users.