Bizstory Blog

Why you don’t need to make decisions

May 19, 2016

Planning for yourself, do you find it easy?

I can effortlessly plan every detail of someone else's schedule. It's a logical process. What I struggle with, however, is planning every detail of my own. I write lists. I map out every possible option, and usually take myself through a gruelling process of ruling out options one by one.

Sound familiar? When faced with decision making in your business, do you get stuck in your perfectionism and unnecessarily tangle yourself up?

The reason this happens is psychological distancing.

The difference between making decisions for yourself or someone else is, objectively, nothing. But when things seem more “distant”, our mind is able to imagine scenarios in a more abstract manner. We are less emotionally attached to the situation -- and the outcome.

This is the beauty of outsourcing in business. When we allocate a task to someone with less emotional attachment to the outcome, it's going to be easier to get it done.

I can't tell you how many people I speak to on a weekly basis who say they don't have time to do this or that. And this is true. Because it takes time to make something “perfect” … sometimes it even takes forever (meaning: never).

Let me also note that less emotional attachment doesn't mean there's less care. If you are outsourcing you must, of course, choose someone who you trust to tell your story well. After that, it's just a matter of perspective.

Imagine if someone could create content for your website or all of your customer communications. Well, they can. And who's ready to be psychologically distanced, but committed to detail and excellence? You guessed it… we are.