LightArrow’s New Calendar App My.Agenda Lets Users Start Simple and Power Up As They Go

April 26, 2013 — Austin, Texas — LightArrow, Inc., creators of the popular Life­Topix™ app for iOS, announced today the release of its newest calendar app, My.Agenda™, which is a complete organizer and planner that lets users start small and add new productivity topics as their personal organization needs evolve. The app is available today at the Apple App Store for 99 cents, and is available as a universal app.

LightArrow has expanded their app portfolio with My.Agenda for users who desire an easy-to-use app for managing their busy lives, but want more than just a simple to-do list app. My.Agenda, a complete organizer and planner, lets users start small and add new productivity topics as their personal organization needs evolve. Since 2010, LightAr­row has been providing users with one of the most comprehensive apps for managing all aspects of their lives and businesses. My.Agenda targets a new segment of users who want to start small without sacrificing power.

“The app store is crowded with overly simplistic to-do list apps. Some of those are clever, but the novelty soon wears off, and users want something more useful,” said Ray Leyendecker, CTO at LightAr­row. “For some users, our flagship app LifeTopix might be too feature-rich. With My.Agenda, they can start simple and add features as their needs evolve.”

My.Agenda is the “starter edition” of LightArrow’s top organizer app, LifeTopix. Out of the box, My.Agenda provides users with daily and weekly agendas, powerful calendars, tasks and todo lists at an affordable price of 99 cents. Users can then customize My.Agenda to match their personal and business needs through a variety of in-app purchases and topic “packs.”

“Over the next few weeks and months, we’ll continue to release additional apps for personal organization and business use,” said Rajul Mishra, President of LightArrow. “With our very active and multi-year engagement in the apps market, we have determined several additional segments and platforms we plan to target with our new apps. This exciting new phase kicks off today with our launch of My.Agenda.”

LightArrow is recognized for their unprecedented support, and for providing apps with extensive customization options, completeness and ease of use. My.Agenda is no exception with its complete, beneficial features, including:

Daily Agenda for a single glance view of what’s important today, tomorrow and the next 7 days

Headquartered in Austin, Texas, LightAr­row, Inc. (http://www.lightarrow.com) was founded in 2010 by a team of visionaries and repeat entrepreneurs who have dedicated their professional careers to the challenge of leveraging state-of-the-art information technology to solve problems that matter to people. Their mission is to build intelligent, world-class software products that dramatically improve their customers’ everyday lives. The company has extensive experience delivering quality solutions to some of the most sophisticated customers in the world and are very proud of their successful track record.