Description

As founder of IDEO, David Kelley built the company that created many icons of the digital age—the first Apple mouse, the first Palm Treo and the thumbs up/thumbs down button on your TiVo’s remote control, to name a few. But what really intrigues him is unlocking our creative potential so we can innovate routinely, which led him to found the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design. His new book, Creative Confidence, seeks to unleash the creativity that lies within each of us.

Douglas McGray is Editor-in-Chief of Pop-Up Magazine and a writer for outlets such as the New York Times Magazine, The New Yorker, and This American Life.