Archive

Don’t be discouraged by all the work it could require to touch all the different social media platforms out there – focus your efforts by finding the audience you want to engage. An updated view of social media demographics from…Read more ›

Why Pinterest? 70 million users, of which 80% are women – that’s why. With 2.5 billion pageviews per month, you need to incorporate Pinterest into your social media plan. Find out more on how in our tutorial below. If you have…Read more ›

How carefully do you consider the details of your customers? Are they men or women? How much discretionary income might they have? Are they just starting out, or easing into retirement? Answering these few questions, and differentiating both the in-channel marketing…Read more ›

What’s a #hashtag? What’s a @handle? Who tweeted what? Wait, what’s a tweet? Using Twitter requires an understanding of some basic Twitter terminology which, in most cases, is specific to Twitter. Similar to our Facebook Business Page annotated graphic, here’s…Read more ›

From our friends over at DigishopGirl Media, we found this study on intriguing increases in social media ad spending. Quoting from their assessment, “Online ad spend for marketers is on the rise, according to a February 2013 survey, fielded by CMO…Read more ›

If you’re looking for where people spend their time – and where they become really engaged in what they’re doing – look to social media. The important thing to remember about social media – as the infographic below, from Schools.com…Read more ›

Our friends over at DigishopGirl Media found this infographic, created by those geniuses at MyCleverAgency, on how to create perfect posts for your social media accounts. If you want a clear, concise, and rather beautiful breakdown of how to write…Read more ›

If there’s one thing that many established small businesses have in common, it’s not having enough time to understand and take advantage of all of the ways to get new customers to your business. There are so many possibilities –…Read more ›

Anyone who’s on Facebook knows that our friends’ status updates can range from the genuinely heartwarming (“Baby Girl born at 8:22am! Everyone healthy!”) to the sublimely mundane (“Just ate pasta for lunch. It’s raining out.”). Which post would you rather…Read more ›

Social media, when done correctly, can become a rather cheap and powerful marketing vehicle for your business. Followers beget followers – provided that you’re treating those followers well. I just completed this virtuous cycle diagram for a client, and present it…Read more ›