Zipper Life (Part One)

A few days ago interviewed Guangzhou wooshi zipper Co., Ltd. Shiling regional general manager Mr. Yong Gang Xu, talk about some of the topics on the "zipper" life, the following is Xu some views:

In recent years we clearly see that the world is rapidly changing and transformation, the whole trend of the flip, the old mainstream has been dumped, the new mainstream is the birth of its value from innovation.

Zipper industry as we, for decades, substantive structure of all kinds of products did not too big change, but in this era of rapid changes, in fact world demand for all products are in change, if today we also just stay in than who do more who sell cheap, business has not a little bit of awareness and change, we and the world's footsteps will more and more far. Who do counterparts to the national zipper production, making the machine mold, a large enough market worth it to them to develop more advanced equipment, machine and mold is the production of the mother, a sophisticated machine will have better products, but more important is that we have to jump off to follow others ass run consistent style, we all want to be counterfeit, or rush to grab for the same product, and the competition of cheap, who can grab more market, so market competition, each product will be short-lived, and no one can get long-term benefits, if we are to be fake, who to do research and development? Because of this business form most of the Chinese enterprises, customers around the world are looked down on us, they get is China's exports the most expensive things, but behind laughed at us. The wisdom of the Chinese people, pay efforts are not worth, because we have been in the continuation of the wrong operation of ecological, everyone wants to in the shortest possible time, the lowest cost, the cheapest things, as a result of the rapid expansion, the profit is the most meager to just to fight to the bitter end.

Some people say: not transformation is waiting to die, the transition will be dicing with death, I think this is one-sided, said these words of the enterprise operator is unable to jump off the traditional operation mode of thinking, but we must be aware of the, success in the past has been unable to ensure the under the new norm can continue to grow, the factors of success in the past have two: one, is not saturated market space for development; second, is the production of resources, land, labor and capital can be with low cost, now these factors are gone, only the excess capacity. Is the market really saturated, is there a shortage of demand? It should be said that the market is not so keen on the existing old product demand, the old product supply surplus, but this does not mean that there is no new demand, but where it is the new demand, which is the supply side needs to create.