January 23, 2013

Samsung Seeks to Match Apple's Display Quality in Galaxy S4

In describing the new iPhone 5 back in September, Phil Schiller stated that "It is really easy to make a new product that's bigger. Everyone does that. The challenge is to make it better and smaller." Well, the market didn't necessarily buy into Schiller's assessment and Samsung's Galaxy S3 with its 5" display went on to be a resounding winner this holiday season. But no matter the success, its larger display didn't come close to matching Apple's stunning Retina display quality. So back to the drawing board Samsung went. According to Asian reports this morning, Samsung's engineers have apparently come up with a new display resolution scheme to improve their display for their upcoming Galaxy S4. More specifically, Samsung has developed a diamond shaped pixel layout that will achieve resolutions above 441 pixels per inch and deliver one of the highest resolutions on the market.

What Samsung is trying to achieve is match Apple's Retina Display technique of cramming more pixels into the display that fire on cue as Apple's video illustrates below.

Whether Samsung's Galaxy S4 will actually be able to deliver on their promise to match or better Apple's Retina Display is yet to be determined.

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