I really hate to say this about Jeffrey Katzenberg and his band of Dreamworks misfits, but the fact of the matter is that this has all the makings of a studio kiss of death--meaning that the number of films that THEY have the desire to make will cost far more than money they will eventually bring in. Let me first just say that the first BIG mistake that Katzenberg made in the first place, was to have the studio exclusively make films in the 3D format. From a business standpoint, this a very smart move, but in reality, not many people have the desire to be forced to pay the extra 3-5 dollars (and, yes that was JK is responsible for us to pay a little extra) and have a shitty jarring experience with the format they claim to have tamed.

With this so called "Power" move to release this many films in such a short span of time is screaming to industry experts as DESPERATE. Its an effort that he (JK) is making for his studio to remain relevant, which is quickly diminishing and evidenced by the dwindling box office, VOD, TV Ratings, home video numbers, and their live shows. I'm not saying that Katzenberg has the cajones to wrangle up a group of outstanding collaborators to make a good movie; his problem right now is that he's not into the process right now and letting the studio go on auto pilot.

There is no question that Katzenberg is an outstanding businessmen, but he no longer knows or can't keep up in an ever-volitile, ever-changing marketplace.The only option that they have, and pixar learned this early on, is that they must have the support of a major studio (not in terms of distribution) in order to survive. JK fashioning Dreamworks Animation as an indie animation house, that just cost's them so much more trouble than its actually worth.