Tag: SYNC

Ford wants to make your car more like a phone. Or maybe like a self-contained living pod that you never have to leave.

Some Fords already feature SYNC, a system the company developed with Microsoft in 2007 that lets you control your phone or media player in your car using voice commands and buttons on the steering wheel. With SYNC, you can make hands-free phone calls, have your texts read aloud to you, and automatically call 911 when an air bag deploys in an accident. But the next generation of SYNC apps will be keeping tabs on your health—only logical, the company says, considering how much time we spend in cars and how much more we probably will in the future.

In fact, they sound almost gleeful about the prospect: “People are spending so much time behind the wheel, and that’s expected to increase as we go forward, with increased traffic density and congestion,” a spokesperson said (via PopSci). “(This is) about seeing the car as more than just a car.”

Ford CEO Alan Mulally recently wrapped up today’s keynote speech, an argument that the company is not only working hard to incorporate technology into its cars but also into its corporate DNA; “we are a car company but we are learning to think and act like an electronics company,” said vice president of product development Derrick Kuzak during speech time borrowed from Mulally. Emulating the successful tech industry could be an important move for the company, especially at a time when two-thirds of the Big Three require massive government intervention to stay afloat–a fact that was never mentioned outright but gave the talk a special relevance.

Whether Ford succeeds in its goal of creating a technology-oriented “new Ford Motor Company” depends on how good those technologies are. Mulally and other Ford officials mentioned 5 main information technologies that they said were making the company the hands-down leader in in-car information, entertainment, and connectivity: