The J. R. Simplot Company is one of the largest privately held food and agribusiness companies in the nation. Recently, the Simplot Plant Sciences team developed the Innate™ potatoes which are resistant to bruising and contain lower levels of asparagine and sugars. Reduction of sugar and asparagine increases storage time and decreases the levels of acrylamide, a potential carcinogen formed from asparagine and sugar at high temperatures during frying and cooking. The Innate™ potatoes were genetically modified via RNA interference technology and approved for commercial planting by USDA on Nov. 7, 2014.