Tuesday

Publicity Stunt: Brandhouse Liquor Company's Drive Dry Campaign

No one should ever drink and drive. Brandhouse Liquor Company chose to address South Africa's nonchalant attitude toward drinking and driving. Life-sized cars were placed in giant "Drive Dry" evidence bags in front of bars and other places where people are most likely to drink and drive. By displaying the consequences of such choices, the campaign clearly made it's point to the public: If you drink and drive, you will hopefully be caught before you injure yourself or someone else around you. [via BriefBlog]