New Media Doesn't Cost Money, 'It Costs Interesting'

When TV was king, the secret to media was money. If you have money, you can reach the masses. The best way to get money is to make powerful interests happy, so they’ll give you money you can use to reach the masses and get re-elected.

Now, though…When attention is scarce and there are many choices, media costs something other than money. It costs interesting. If you are angry or remarkable or an outlier, you’re interesting, and your idea can spread. People who are dull and merely aligned with powerful interests have a harder time earning attention, because money isn’t sufficient.

How is new media changing the news in old media? This self-deprecating video highlights how a local Dallas station is still working out the bugs: