Deal Struck Between Bally and Aristocrat

This week, Bally and Aristocrat technologies announced a partnership deal that will expand both companies’ online casino games presence on a global scale as well as increase their product offerings to other businesses.

Bally will collaborate with casino games supplier Shuffle Master Inc. and online poker provider Ongame Networks Ltd. in an effort to develop a poker and iGaming platform.

John Connelly, Bally Technologies’ Vice President of Business Development stated, “Bally is pleased to offer Ongame’s proven poker platform, which will provide a unique offering through its integration on Bally’s iGaming platform. Bally Technologies and Aristocrat Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus creating a combined liquidity pool for our customers.”

The plan is to add Ongame’s poker content interface to Bally’s iGaming platform. With the ability to interface Ongame’s poker content through Bally’s iGaming platform, the company is aiming toward providing a B2B offering while allowing operators to choose world-class technology. At the same time, they strive to maintain the control over their operations.

Connelly went on to say, “Bally’s objective is to place the control in the hands of the operator. We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”

Kelly Shaw, Aristocrat’s vice president of system sales and marketing, commented on the partnership as well, “Today both Aristocrat and Bally Technologies have agreed to offer Ongame as one of our preferred poker solutions. We have already begun work on integrating the Ongame poker solution into our nLive platform.”