Lenovo Storwize Trade-In Campaign

A dedicated trade-in digital campaign to encourage business partners to switch storage vendor preference to Lenovo.

Campaign Overview

Lenovo needed to raise awareness amongst Business Partners (BPs) across the whole EMEA region on their recently acquired products: Storwize V3700 and V5030 and to motivate BPs to switch their storage vendor preference to Lenovo.

TBT Marketing designed and built a dedicated trade-in microsite featuring clear and compelling product information. The microsite also comprised campaign instructions and a simple-to-use claim form allowing visitors to quickly submit a claim whilst providing Lenovo with up-to-date partner and customer information. The rewards value was weighted toward competitive trade-in to grow market share. The rewards available varied depending on which existing storage product was traded-in. TBT also managed the relationship with the claiming BPs, claims reporting and prize fulfilment.

At a glance

Target audience:

Lenovo Business Partners

Geographic coverage:

EMEA

Objective:

To raise awareness among Business Partners across the whole EMEA region on recently acquired storage products, and to motivate BPs to switch their storage vendor preference to Lenovo.