Friday, March 24, 2006

Tyson Likes Mobile Marketing

Tyson Foods scored high with its text-messaging campaign at the Tyson American Cup international gymnastics competition earlier this month.

The on-site promo invited spectators to text a message to World Champion gymnast Chellsie Memmel for a chance to win seats on the floor during the March 4 competition. Halfway through the gymnastics competition, one winner got a call from Memmel to meet her on the floor and watch the rest of the program together.

All other participants got a follow-up message from Memmel the next day, thanking them for playing and encouraging them to stay in contact with Tyson online. Fifty-seven percent of the audience entered the contest.