PHASE VI: RESULTS AND REPEATS You’ve got a long way on this definitive guide. Congratulations on reaching the last phase of the process! Step 13: Results After running the tests, record the results in the Results Sheet and present the information to the project manager or client. Add any changes in specific segments (foundContinue reading...

PHASE V: CONTENT AND TESTING Step 9: Copywriting Review To conduct a copywriting review, gather all of the pages identified as having potential issues in the Google Analytics Content reports. These are the pages with high bounce rates and/or low conversion rates. Pay particular attention to the value proposition and the traffic that isContinue reading...

PHASE IV: MORE ANALYSIS Step 8: Quantitative Analysis Google Analytics Health Check The main things to look for during a GA Health Check are: Does it collect the data I need? Can I trust the data? Are there holes in the data or inaccuracies? Is there anything that can be fixed? Is anything in GAContinue reading...

PHASE III: CLEAN DATA ANALYSIS Step 7: Heuristic Analysis Up until this point, we have been working without a clean set of data. However, while we were working through the previous steps, a beautiful, clean set of data was building and is now ready for exploration! Online Customer Surveys Before changing any code, readContinue reading...

PHASE II: SETTING UP TOOLS AND GATHERING DATA With the baseline established, you can have confidence in the data and the tracking methods. This means you are ready to begin activating tools to gather the information needed to develop personas/avatars and identify possible conversion-stopping factors. Step 4: Tool Setup Tool Setup Checklist The toolContinue reading...

How to Kill It in the Conversion Game…Again and Again. Conversion rate optimization (CRO) is just as easy to get wrong as it is to get right. There are many factors that go into developing a successful process and each is dependent on your business and your audience. A robust, comprehensive process, basedContinue reading...

Ahhh…the Festive 500. The time of year when cyclists hit the road just as the rest of the world is settling-in for food, relaxation and conversation – not us. We are gearing up for long rides, aching bodies and maybe a few bumps and bruises earned along the way. Just to be sure that IContinue reading...

Did you swing for the fences and miss? Marketing campaigns are not easy to implement and when one doesn’t turn the results we expect the best action is to find out why. After all, you don’t want to make the same mistakes next time! The specific nuances of each campaign are entirely unique; making itContinue reading...

Lately, many of my friends and colleagues have asked about the tools I use to keep my work, health and life running smoothly. The truth is that I use a ton of apps and without them, I would not be nearly as efficient. My iPhone, iPad, and laptop are filled with applications that doContinue reading...

How to Make Evernote everything you ever wanted it to be…ever We all dream of an uncluttered life: no overdue bills, no scrappy pieces of paper lying around our desks, no hours lost searching for the million-dollar idea scribbled down on a restaurant napkin. Unfortunately life gets in the way; a client calls, theContinue reading...