Indigo Consulting retains Asian Paints’ digital biz

Indigo Consulting has retained the digital account of Asian Paints. The win comes on the back of a multi-agency pitch in which at least 10 agencies are known to have participated.

In view of its new identity and positioning, Asian Paints had invited presentations from various digital agencies to take its new positioning forward on digital media. Indigo Consulting, which has been working with Asian Paints since 2007 across web, mobile, social and search, won the pitch after three rounds, with two agencies making it to the final round.

Commenting on the appointment, Satish Kulkarni, General Manager - Marketing, Asian Paints said, “Asian Paints, in its endeavour to provide a better brand experience to the customer, is keen to inspire customers and partner them through their home painting process, which is an essential part of creating their own beautiful home. Therefore, we required an agency who understands our customers and helps us convert consumer insights into a rich web usage experience across screens. Indigo Consulting brought on board the ability to best match consumer insight to consumer experience design, and execution capabilities. We are delighted to continue our successful relationship with Indigo Consulting.”

The renewed mandate will see the agency continue to be involved with the brand to spearhead its digital initiatives across web, mobile and social media, while also exploring integrated customer experiences leveraging cloud computing.

On retaining the business, Vikas Tandon, Managing Director, Indigo Consulting said, “This is indeed a special win for us. The pitch underscores the importance of not taking any relationship for granted. Asian Paints has been a very important client, and a wonderful brand to work with, and we are delighted that they have reaffirmed their faith in us. We look forward to continuing our efforts in making Asian Paints a world leading brand in the online world too.”