Like most teens, they never get what they want for Christmas. They always ask, but their parents are kind of clueless. So during the 2013 holiday season Champs Sports decided to give teens the tools to not ask but to demand... With a little Hard Hinting.

Some of the tools were the Banner Ad Takeover: A customizable browser extension that turned every banner ad on teens' parents computer into an ad for the stuff they wanted from Champs Sports. So instead of seeing boring mortgage or how to trim your waistline banner ads they saw ones of their son and the awesome wish-list from Champs Sports.

We created a series of fake viral videos all hacked with the teens Champs Sports wish list specifically targeted to certain types of gift-givers. I mean who doesn't love a good kitten video? After gift givers were awing or in shock on what they were watching, there goes the kid's wish-list and a link to buy the items and how to get to the nearest store. Happy Hard Hinting to all that par-took.

To promote the campaign we enlisted NFL Coach and ESPN Commentator Jon Gruden to spread the word through Social media. We created a dozen short form videos to be shared through Champs Sports social channels.

The Banner Ad Takeover Tool: A customizable browser extension that turned every banner ad on teens' parents computer into an ad for the stuff they wanted from Champs Sports. So instead of seeing boring mortgage or how to trim your waistline banner ads they saw ones of their son and the awesome wish-list from Champs Sports.