STAR Add Ons

STR offers a full array of Add Ons to further enhance your STAR Report. By looking at your data in a different way, you will be able to draw a more complete picture of how you are performing against your competitive set.

Details

Available for data providers with STAR subscription

Additional Competitive Set: Works just like your first competitive set. Choose a group of four or more hotels to analyze even more of your competition. Available for Daily, Weekly and/or Monthly STAR participants.

Bandwidth: Understand the breadth in performance of your nightly comp set, your position in it and the potential of it. Your hotel’s daily performance is overlaid onto the full range of your competitive set’s performance. Available for Monthly, Weekly and/or Daily STAR participants. Segmentation Bandwidth is also available.

Combined Summary Tabs: Use the 7-day summary and 28-day summary tabs to analyze where your specific efforts for each week have paid off, and where there is room for strategy adjustment between segments. See both day of week and segmentation metrics (occupancy, ADR and RevPAR) for the current week and a current rolling 28 days. Must currently subscribe to Weekly STAR and submit Segmentation data.

Pulse: Track your performance and identify areas of strength and areas needing improvement, view your monthly data in one concise dashboard, and compare year-over-year performance. The Pulse Report uses new metrics that look at more than just your RevPAR index.

RPM: Understand your exact RevPAR Positioning among each hotel in your competitive set in this Matrix of occupancy and ADR Indexes. Gives you an instant visual display of RevPAR ranking relative to ADR and occupancy, and shows you monthly changes so you can see whose campaigns are working and whose are not. Available for Monthly, Weekly and/or Daily STAR participants.

Segmentation: Details the impact of transient, group and contract guests for your property as well as your competitive set. It also breaks down your revenues into room revenue, food and beverage revenue, and other sources. Segmentation can be added to your Monthly and/or Weekly STAR reports.

The STR family of companies reached a milestone in 2015, celebrating 30 years of benchmarking and analysis for the hotel sector.

We have experienced incredible growth since founding STR, Inc. in 1985 and the launch of our first STAR report in 1987. Thanks to the hard work and dedication of our people, today we receive data from more than 185 countries. In 2008, we expanded our reach throughout the world by establishing STR Global Limited in the United Kingdom. Shortly after, we opened the STR Analytics division in 2009 to provide our clients with greater detail and insight to our data. Then in 2014, the Sector Analysis division was formed to expand STR’s presence to additional market sectors.

As we look ahead to the next chapter, we are excited to announce that STR, STR Global and STR Analytics are now united as a single global brand: STR.

More than a brand, STR is the name that unites our companies across the world. It stays true to our shared heritage and upholds the expert level of service and first-rate products our clients have come to expect from us, in the hospitality sector and beyond.

Changes to our corporate brand are underway and will continue over the coming months.

Although many changes to the way STR looks will take place, our commitments as a company will remain the same to each and every one of our customers and partners. We will continue to bring actionable performance data and insightful analysis that will help you identify opportunities and make sound business decisions. Additionally, we will apply our experience to advance performance across other industries.

As we embark on the next 30 years of our history, we look forward to continuing our working relationship with you and reaching new heights together.