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12 Business Card Blunders to Prevent Media

The lowly company card : we don’t give it a second thought before we get the thing printed up, and we simply do what everyone else does. A lot of men and women, new in company, get the business card published before they’re ready to, which causes many of the mistakes that I record under. In both circumstances, new or experienced, we are missing huge opportunities to allow your small business card take a number of their work off your shoulders. We may take it for granted, however I believe that your business card is one of your most important parts of marketing collateral, and also the most under-utilized.

Here are my suggestions for how to have your company card functioning as hard as you do. If you would like to play together, pull out your business card and see whether your card is guilty of any of those initial four no-no’s.

1. Missing email address. Believe it or not, many of the cards that I get via networking meetings are missing email addresses. This is quite common with new small business owners and people in the private care industry, but nevertheless, there is no explanation.

2. An email address that ends with , , , or your ISP’s domain name. Everyone in business for themselves needs to use their own domain email (such as @). This is free advertising of your internet site, so why are you advertising Yahoo!, Comcast, or AOL instead of yourself? Advertising a free email account as your organization email is just plain incorrect.

3. Glossy cards you can’t write on. Okay, this is my pet peeve. It’s true, you are able to receive these cards printed for free online. That sends a loud message that you don’t have the cash for business cards which you do everything on the cheap. That isn’t what I want folks to think about my organization.

4. A web site address printed on the card which is not up yet. While I get a business card from you, I am very likely to visit your web site to learn more. If it does not come up, it tells me one of 2 things: you either did not cover your hosting company or webmaster, or you haven’t gotten into this job yet. Both are poor messages to ship.

Okay, how are you doing? These are extremely basic, so if you’ve been in operation for a couple of years, you’re probably doing well. So now let’s ask whether your business card looks like it is from a small operation or a Fortune 500 business. How about these small company no-no’s?

5. Missing job name. Every business card must list your job title, especially if you are President or CEO.

6. Photo of you personally. This is tell-tale small business enterprise. I disagree with some people who feel that it helps during media; you can go to the web site and view their image there. An image takes up valuable card property and screams “ego.” It’s just not the best thing to have in your card.

7. No logo. Every company needs a logo for branding its image.

8. Clip art. Your logo should be the sole art on your card.

9. Weird shape. I really don’t feel the way to stand out is via odd colors or contour of your business card.

Today, let’s get to what really matters: the marketing. Here are some things to consider that very few others do that will help your results with prospects:

10. One phone number. Prospects may get confused about what number to call. List just one, or make it apparent when to predict what amount. Don’t keep us guessing.

11. The company you are in. If you said nothing and handed your business card into a stranger and asked them exactly what business you are in, would they figure it out? Otherwise, neither can your prospect. Ensure that your tag line or company name clearly defines the business you are in and if it does not, you will need to add something on your card which does.

12. What to do next. Get prospects into your site by telling them exactly what to do next right on your own business card. Can they receive a free consultation? A free white paper? Make it clear on the card how they can register for the next step to get to know you.

How’d you do? I hope you passed, and if not, I see that a visit to your own printer on your near future.