Campaign Strategy

At Clix, we love Google’s dynamic search ad campaigns. However, it is one of those tools that you can easily think isn’t working if you don’t utilize a few basic optimizations. Since most PPC pros are familiar with search query analysis, I’m going to skip that optimization and say make sure you remove completely unrelated

In November, Google rolled out some new features, and the one I’ve been most excited to test is Custom Intent audiences for the Google Display Network. I have been a proponent of the GDN for a long time. While I understand its shortcomings, I have run successful GDN campaigns for multiple clients over the years,

I recently got a fairly innocuous email from Google regarding a Google Ad Grant account that I work with. Here it is in it’s entirety: It starts out by saying how 35,000 nonprofits have accounts. That’s great. They’re excited to tell us that the $2.00 bid limit will no longer apply to campaigns that use

Recently, Google Partners hosted a live stream event as part of their Digital AdWords Bootcamp. They shared several of their best practices around ad creative & settings under the title of “Creative Excellence.” You can watch the full event here, but there were 3 main areas they emphasized: How Many Ad Variations Should You Use?

Whether your clients don’t want their ads running on specific websites or performance is bad, there comes a time that you will likely need to exclude your ads from specific sites. With interfaces changing all the time, I thought I would put together a list of how to do this in a couple of the

Many of you have likely inherited accounts from other campaign managers that are not organized; either according to accepted best practices or even simply in the way you would have built the structure out. In my experience, there aren’t many things more frustrating than that. You’re in these accounts daily and making optimizations regularly, so having

PPC marketers who run campaigns focused toward B2B audiences know that nuances of setup and performance can vary drastically from B2C campaigns. You’re attempting to reach professionals, often in tightly defined niches. Unfortunately, both clients and PPC managers often fall back on stereotypes of how these individuals are expected to behave, what timing is best

Last week I had the pleasure of speaking at SMX East in New York City alongside a number of amazing folks from around our online marketing community. My discussion focused on the Google Display Network and how to maximize your performance. Based on my years of experience with the GDN and reviewing many accounts from people

Oh, the mystery of Amazon’s Financial Threshold Notifications. If you sell on Amazon Management Services (AMS) and you’ve received one (mine arrive in my inbox on Sundays, so they are one of the first things I see Monday morning), you know my pain. If you haven’t, then beware because it may be only a matter

Starting this month, the Chrome internet browser will start flagging any website that is HTTP as “not secure” if they contain login fields, forms, etc. For now, my browser shows a small “i” icon next to the URL for non-secure sites and when clicked the following message is displayed: Contrast this with the appearance given