CTC Media Launches Che Channel

Published 3:02 AM ET Thu, 5 Nov 2015
Globe Newswire

MOSCOW, Nov. 05, 2015 (GLOBE NEWSWIRE) -- CTC Media, Inc. (NASDAQ:CTCM), Russia's leading independent media company, announced the launch of the new Che Channel on November 12, 2015. The new channel will use the frequency band currently used by Peretz.

The key idea of the new channel is the reflection of the lifestyle of a "real Man", his interests, principles and core values.

In the Russian language, Che resonates with words and names like Man, Honor, Entertainment, Chekhov and more. Che is a proud name!

Che will be targeting the All 25-49 audience with a principal focus on 30-40. It will be the channel about men whose work is recognized and valued, who command respect, who are trying to make good use of their time, and who love their country and family. It will be the channel for men who are kind because they are strong. Women will find in Che a valuable source of information about the interests of their partners, and an opportunity to peek into their minds.

Channel programming will include projects focused on men's interests and hobbies, manly occupations, sports broadcasts, as well as popular science shows, quality feature films and Russian and international TV series.

The new channel will feature both well-known celebrities and completely new anchors fitting well with the new content concept. The first shows will feature Aleksei Kortnev, who will present the “Good Thing to Do” (“Dobroe delo”) social project on mutual aid and kindness, Viktor Vasiliev in the “Man vs. Brain” intelligence quiz, Evgeny Margulis whose flat will become a stage for acoustic performances, and Maksim Golopolosov with his popular show “+100500”.

Yuliana Slashcheva, Chief Executive of CTC Media: “Time of Che has come! We will be replacing Peretz with a completely different channel with new concept, content and design. The launch of Che is a critical milestone in the strategy of CTC Media, for the purpose of which I brought Ruben Oganesyan on board. In a very short timeframe and, importantly, within our existing budget, we are going to launch a brand new channel that will be even more attractive for its target audience and will bring new opportunities to advertisers, ultimately bringing additional profits to the Company.”

Ruben Oganesyan, Chief Executive of Che Channel: “Che is first and foremost a channel about the Man. It is a sometimes serious, sometimes ironic story about us and everything we love and appreciate. It is a story of men that would be exciting for the gentle sex as well. Our target audience includes men and women from 25 to 49 who like entertainment and science, and enjoy challenging themselves. Che is about the history of our country, family care, humor, sports, friendship, travel, science and romance. We did a tremendous amount of work as we developed a fresh channel concept and defined the key values of our target audience. You will be able to see the first results of our work as of November 12, and I hope that our viewers will enjoy them. And that is just the start. I would like to express my gratitude and appreciation to our whole team and Yuliana Slashcheva in particular for their tremendous support with the channel rebranding.”

Watch the brand new Che Channel from November 12!

About CTC Media

CTC Media is the leading Russian independent media company. The group manages four television channels in Russia — CTC, Domashny, Peretz (relaunched in a new format as Che on November 12) and CTC Love — as well as Channel 31 in Kazakhstan. The international version of CTC Channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. The international version of Peretz is available in Belarus in Kyrgyzstan as well. CTC Media also owns several digital entertainment media assets including videomore.ru, domashniy.ru, ctc.ru, peretz.ru and CarambaTV. CTC Media is traded on NASDAQ under the symbol CTCM.