The former TriStar Pictures exec will serve as vice president of content development.

Scooter Braun’s SB Projects is bringing on a new executive to develop content.

The company that encompasses music, film, television, technology and social good has tapped James Shin as its new vice president of content development. Reporting to SB Projects' chief operating officer Scott Manson, Shin will spearhead all original unscripted and scripted content development for film, TV, digital and theater.

Shin joins SB Projects from TriStar Pictures, where he served as a development executive. He worked on music-driven films such as the upcoming action comedy Baby Driver from director Edgar Wright and this year’s crime drama Money Monster. Prior to his role at TriStar Pictures, Shin operated as in-house music supervisor at Sony Pictures Television. There, he worked on music and soundtracks for series including Breaking Bad, Community and Masters of Sex. Shin began his career in entertainment at William Morris Agency in New York City working in the music and TV literary departments.

“James is really smart, hard working and has outstanding taste. His combination of experience in both the music industry and at a major film studio, along with a variety of relationships which span the entire entertainment industry, is rare,” said Doug Belgrad, founder of 2.0 Entertainment and former president of Sony Motion Pictures Group. “He is ideally suited to work with Scooter and his impressive roster of artists to create compelling content and I can’t wait to see what they come up with.”

“We are thrilled to welcome James to SB Projects,” said Manson. “Our ambitions are high in the content world and we are excited for James to help lead the charge in building out our development pipeline, packaging our ideas with best-in-class partners, and further immersing himself in the creative community."

“I am truly grateful for the 6 years at Sony with my peers and mentors whom I will always consider family. In looking forward, I am so thrilled to combine my experiences and work with Scooter, Scott, and the fantastic team they have built over the years,” said Shin. “SB Projects' pulse on culture and ability to the move the needle in entertainment are undeniable, and the combination of resources and progressive vision to expand its reachinto content really makes it an exciting time in the company. I look forward to making great movies and shows with them, as they have done with their artists."