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Concrete is a natural product and Rieder sees it as such, with all its vital signs and characteristics. Only natural raw materials are used for the production of fibreC to ensure the authenticity of this sustainable product. Lively surfaces with an interplay of colour shades and light cloud effects, rather than dead and clinical sur-faces are characteristic of fibreC and appeal to our senses. The structure of fibreC, which is typical for concrete, gives the material an unmistakable, honest character.