Analytic data shows you the behavior of users who visit your website, making it a valuable tool that many companies don’t harness. Many people know that analytics show how potential customers find your site, but that’s just the beginning of how you can improve your SEO using analytic data. By collecting information about user behavior on each site, you can tailor your site and your SEO to match their needs.

It’s widely known amongst SEO professionals and savvy webmasters that you can see what keyword searches lead people to your site using analytics. You can also see their activity on each individual page, but analytics data can provide you with other important information.

Start by considering your bounce rate. This shows how many people navigate away from your page quickly. If this number is high, it indicates that users are not finding what they were looking for on your site. Search engines can factor this activity toward your ranking position.

How can you improve this? Give the people and the search engines what they want! Adjust, improve, and enhance your content. This will better inform search engines about where to put you and keep visitors on your site. You can also use this to think about a site redesign—remember that user experience is one of the top factors when it comes to SEO.

Don’t forget your meta data! While meta keywords are marginal in today’s search results, the meta title and meta description are vital to you in another way—they are what users see in search results. If these aren’t enticing enough for users, they may click on another result and end up on a competitor’s site. Don’t let that happen.

For more information on how to use your data effectively, contact our SEO experts today.