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Munich. The BMW Welt in Munich welcomed its 15-millionth visitor on Thursday. The milestone visitors, the Maritz family from Hohenkammer in Bavaria, were officially welcomed by Thomas Muderlak, head of BMW Welt and top model and BMW brand ambassador Karolína Kurková. There was another surprise in store for the Maritz family, besides the special celebrity guest and fireworks: They will be among the first drivers worldwide to enjoy the new BMW 2 Series Active Tourer for four weeks. The BMW 2 Series Active Tourer, for release in the autumn, is the ideal car for active, sporty drivers and young families with lots of practical demands on a vehicle.

“15 million visitors since opening in 2007. Today marks a very special occasion for us and underscores our tremendous success – having originally planned for only around 850,000 visitors a year. The diverse combination of car delivery, exhibitions, events, event forum and award-winning cuisine makes the BMW Welt a unique world of experience,” says Thomas Muderlak, head of BMW Welt.

Karolína Kurková is the newest BMW brand ambassador and special representative for the BMW 2 Series Active Tourer. As one of the world’s most sought-after models, she is at home on catwalks from Paris to New York. Her face adorns the cover of the best-known, most prestigious lifestyle and fashion magazines. As a young mother with a modern lifestyle, she knows what she wants from a car. “The BMW 2 Series Active Tourer is the perfect fit for me – because it combines both of my worlds: on the one hand, style, which is important to me as a model; on the other, the flexibility and safety I need from my car in my everyday family life as a young mother. Not to mention that it is also fun to drive,” explains Kurková.

15 million visitors from around the world
The BMW Welt opened in October 2007. Within just a few years, it has become a tourist attraction and a real draw for visitors. In 2008, its first full year, visitor numbers already surpassed the two-million mark. Last year, the BMW Welt welcomed a record 2.93 million guests. This upward trend is set to continue in 2014, with more than triple the 850,000 visitors originally anticipated.

In addition to the BMW, MINI and Rolls-Royce Motor Cars brand worlds, the BMW Welt offers a varied programme of events, guided tours, daily live-shows, fine dining and a unique vehicle delivery experience throughout the year. The summer months see the largest number of visitors. Besides the exhibitions, the building’s exceptional architecture is one of the main reasons for visiting. Around 60 per cent of visitors originate from Germany. The largest share of foreign tourists comes from the US, followed by Russia and Asia. Visitors from the neighbouring countries of Austria and Italy are also strongly represented. Around 40 per cent of guests have visited the BMW Welt more than once.