Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015

by Susan Waldes

If you’ve walked past a group of experienced search engine marketers discussing the industry in the last 15 years, you’ve surely heard something like this: “When I took over the account, everything was broad match. A million dollars a year and all broad matched! It was so awful!” For many years, broad match — or at least too much of it — has been considered cringe-worthy.Read the full article