Puma having signed with Manchester City just recently, Adidas having signed recently with Arsenal, and already having Man Utd under contract as well, as Nike being represented by Tottenham, Chelsea, and the English national team - well, none of them are really desperate to land yet another deal. Even if Liverpool is large prize to catch.

New Balance will be left without any top team if Liverpool slips away. Celtic, Porto, Lille while being strong sides domestically and locally do not have the global appeal of a club like Liverpool.

Our money will be on New Balance renewing the current deal but at a high price. Most likely in the 70-80m£ a year range.

Speculations were abundant last summer about an imminent switch for Arsenal from Puma to Adidas. The end of the story is that Arsenal will see out the contract with Puma and only make the switch starting with the season 2019/20.

Arsenal has already played in Adidas previously so it is a return to the good old days.

The deal is reportedly worth an estimated 60m£ to 65m£ a year. The same as Chelsea is paid by Nike and slightly less than the 75£m adidas pays Man United.

Tottenham is on 30m£ with Nike while the new deal between City and Puma should be around 50m£.

Next up is the Liverpool deal since NB's contract with Liverpool expires in 2020. Most likely this deal will rival that of Man Utd as the biggest in the Premier League. Internationally only FC Barcelona is currently ahead of Man Utd.

Nike has to decided to implement a Global Key City strategy which means that its focus in the UK will be on London. With Chelsea and Tottenham under contract as well as the English national team Nike is thereby well represented.

Puma on the other hand having lost out to Adidas over Arsenal is looking for another top team to represent the brand. Marseille, AC Milan, Dortmund are strong sides domestically but do not have the same global appeal as a top from the Premier League or La Liga.

Puma will also become the kit sponsor of Girona as part of the deal with the owner group of both sides.

Parma shirts are designed by the Italian company Errea which happens to be from the city of Parma.

Parma has returned to the best league in Italy and are a re-entry on the chart for the season 18/19.

The club has launched 3 new kits for the season 18/19. A white home kit, a blue/yellow away kit , and a very stylish black third kit.

The sponsor logos are fairly well integrated and do not retract too much from the overall impression , theough the Aon could probably have been a more successful addition had it been at the sleeve and not to the chest.