Let's face it. You want to buy organic but get sticker shock. I know I do. And fresh home made stock or broth can't be beat for flavor or richness. But to be honest, I have used many brands of boxed stocks and broths. Many are weak and watery and certainly don't compare to the richness of home made. So why would you think that Better Than Bouillon would? First, it's not bouillon, it's a semi-sticky base made from a concentration of organic stock with bits of chicken still in there. It's not that dried out crusty stuff you get in cubes that's mostly sodium. Admittedly, it would be nice to see a lower sodium version of their organic products, but through the years they've added many new equally good flavors. It's very concentrated. You use only a little. And there's practically no waste. The shelf life is very long in the fridge. So, for what it costs you to make one large pot of soup with two boxes of the other stuff, you could be getting 40+ out of this jar for the same price.