From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither?

As the most consumed snack food in the United States, it is no surprise that fresh fruit is also the fastest growing. In the August issue of Food Technology magazine published by the Institute of Food Technologists (IFT), ...

"Energy cane" may sound like a trendy sports drink, but it actually is among a new generation of energy crops that could yield up to 5 times more ethanol per acre than corn. They are the topic of the cover story in this week's ...

(Phys.org)—You buy a cider doughnut at the apple orchard and they quickly find you. Your kid opens a sports drink at the soccer field and they show up. You dine on the deck on a warm afternoon and sure ...

In a time of record-high food insecurity rates in the U.S., cutting the Supplemental Nutrition Assistance Program (the former Food Stamp Program) is the wrong approach to fighting hunger, says a University ...

One of the best post-exercise recovery drinks could already be in your refrigerator, according to new research presented at the American College of Sports Medicine conference this week. In a series of four studies, researchers ...

Soccer players and exercise enthusiasts now have another reason to reach for lowfat chocolate milk after a hard workout, suggests a new study from James Madison University presented at the American College of Sports Medicine ...

Exercise physiologist Lynne Kammer, from The University of Texas at Austin, led a group of researchers who investigated the post-exercise physiological effects of the foods. Kammer and her team studied 12 trained cyclists, ...

Runners clutching bottles of energy drink are a common sight, and it has long been known that sugary drinks and sweets can significantly improve athletes' performance in endurance events. The question is how?

While sipping on sports drinks all day may provide an energy boost, this popular practice is also exposing people to levels of acid that can cause tooth erosion and hypersensitivity, NYU dental researchers ...

Sports drink

A sports drink is a beverage designed to help athletes rehydrate, as well as replenish electrolytes, carbohydrates, and other nutrients, which can be depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise. As the primary fuel utilized by exercising muscle, carbohydrates are important in maintaining exercise and sport performance.