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This title provides an authoritative, insider's perspective on devising, developing, and executing an effective long-term strategy for your company. Featuring chief executive officers representing some of the top companies in the nation, this book provides best practices for implementing your strategy, changing tactics in a difficult marketplace, and innovative budgeting during an economic downturn. It discusses how to conduct essential research, determine ambitious yet attainable company goals, and establish the role of employees in achieving those goals.