PubCon Las Vegas Action Round-Up

The multi-day conference included huge keynotes from Jason Calacanis, Matt Cutts, and Scott Stratten,plus 3 full days of killer sessions covering topics from mobile to content strategy to analytics to best hiring practices.

Here are (at least) 5 actionable items from some of our favorite moments at Pubcon, Las Vegas. This isn’t an exhaustive list, by any means. We’ll be churning and mulling the info we gleaned from the many speakers we listened to and sessions we attended for a few more weeks.

1. A keynote by @Unmarketing is a hilariously awesome way to begin day #4 of PubCon. Among the many perfectly delivered punchlines were many golden arrows of information on marketing strategy, technology, social marketing and beyond!

Action:Think & plan before you QR & Social, here’s why:

a. 3.6% of all mobile phone users in North America would actually scan a QR code.

b. QR rule: never include a QR code on media that isn’t easy to scan. Scott gave us hilarious
examples of QR codes on billboards, emails, instagram and shampoo bottles.

c. We are hurting ourselves by misusing QR codes – makes customers less likely to scan the
next one.

d. You don’t have to “do” social media, but if you participate, do it right.

Stop chasing shares and RT’s. Instead, create compelling content that captures your audience’s eye. Good content will create the long term social visibility you are working towards, but it takes consistency, creativity and great writing.

Authority and Authorship will continue to play an important role in SEO. Authorship will continue to help Google identify spammers by tying the author’s identity to an authorship profile. We can expect to see the Authorship results tightened by up 15% in the coming months.

Action: If you are creating or publishing content, you should have a Google Authorship profile set up.

6. Gaming is huge, are you playing?

Ok, it’s not really an actionable takeaway — but the metrics carry an incredible story. We know gaming is huge, but do you know how big?
- Grand Theft Auto made $1Billion dollars in first 3 days. This is equivalent to the amount of total revenue for all radio streaming services annually.
- Candy Crush is yielding $1Million dollars of in-app purchases each day.

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Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years.
She has several marketing publications and her case study on InfoSys and the challenge of global branding was published by the Harvard Business Review.