Teaser Trailer for HBO's Five-Part Documentary Series, "Being Serena"

To build anticipation for its upcoming five-part documentary series on Serena Williams, HBO recently tapped 2C Creative to collaborate on a powerful teaser trailer. The creative agency was charged with capturing the essence of “Being Serena” while communicating the series’ unprecedented level of access to the tennis champion, from the sport that earned her global recognition to her business and growing family.

With so many interesting aspects to Serena’s life, both on and off the court, 2C’s challenge was finding a way to give viewers an overall taste of what they would get from the documentary in a short, fascinating tease. The resulting 35-second trailer – created for both broadcast and social channels – combines clever pacing, editing and narrative to make that happen.