GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

Posts Tagged ‘Marketoon’

While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to differentiate themselves and their offerings) bridging the consumer’s right brain with management’s left brain is no easy task.

This slightly more real and hard-hitting Marketoon created by Tom Fishburne simply exposes how current research options actually separate us from what’s really motivating our consumers. In a continuous state of compromise, the marketer here has to consider the expense, the wait, the time and the faults of existing options.

Decades after marketing has entered “the age of the consumer,” it’s startling how little we do know—at any given time—about what’s truly motivating consumers to choose or advocate for brands. And it’s marketers who have to endure the pressures and pain points of this information gap.