Trucks Most Important Product Launch Since 2009 Restructuring

The 2014 Chevrolet Silverado and GMC Sierra are being hailed as the most important product launch for General Motors since the company's 2009 restructuring. The combined sales of the Silverado and Sierra make it GM's highest-volume vehicle line, and by some estimates, account for as much as 60 percent of the company's global profits.

To make sure truck shoppers are well aware of the new models and their product attributes, GM is reportedly preparing to launch a major ad offensive in the next few weeks, according to Reuters. The timing of the ad campaign is being coordinated with truck production and dealer deliveries to make sure that dealers have adequate supply of the trucks on-hand when the campaign goes into full swing.

Among the attributes that GM will likely tout in the new campaign is class-leading standard V-6 towing capacity, and V-8 fuel economy, as well as promoting the 5.3-liter V-8s comparative fuel economy to Ford's EcoBoost V-6, a powertrain heavily marketed by Ford as having the economy of a V-6 with the power of a V-8.

Sales of the new trucks are projected to bring in as much as $1 billion in additional operating earnings in 2013 and 2014. Incentives and rebates on the remaining 2013 models could also give GM's truck sales a shot in the arm during the summer and fall months