The brand's CEO Han Gyu Ri is well-known for being an expert in skin care, having aided numerous celebrities over the years with her facial care methods. A representative of the brand revealed, "T.O.P's close relationship with Han Gyu Ri began 10 years ago when Han Gyu Ri helped T.O.P with his skin care as well as his image making. T.O.P has watched Han Gyu Ri study skincare over the years, and they've built up both certainty and trust that the brand would succeed."

Back in January, fellow Big Bang members G-Dragon and Taeyang also invested a large sum toward a makeup brand called 'Code Cosme' run by YG Entertainment.