A printed sign hung above the display advertising Walmart's rollback prices for the soft drinks. Another sign hanging above the display read "We will never forget" with a photo of the twin towers and the logos for Walmart and Coca-Cola.

All of the sodas that were part of the display were Coca-Cola products. Walmart told Business Insider that the display was removed Wednesday afternoon. Coca-Cola did not immediately respond to a request for comment.

The display was criticized on Twitter as insensitive and exploitive.

Check out what people are saying on Twitter about the controversial display:

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Social reactions to Wal-Mart's 9/11 tribute

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Social reactions to Wal-Mart's 9/11 tribute

@online_shawn @Walmart Walmart, this is disgusting and unacceptable. I will not be shopping in your stores again.

@online_shawn @JMoneyMC this is one of the lamest things I've ever seen

@online_shawn @tovangar2 sick. And not in a good way.

@online_shawn @geeoharee Oh man, they have GOT to be kidding.

@online_shawn @Walmart This is ridiculous!! Take it down.

@online_shawn Please tell me this is fake. Just tell me it's fake even if it's not so I can sleep well tonight "knowing" this isn't real.