The cynic in me wonders if, in fact, the real and parody sites are not more connected than it would appear.

After all, what's a major Australian tourism campaign without parodies and mockery? Why let someone else get in first and do something much worse with the slogan than any of the above?

Word got out that Tourism Australia was going to take legal action against the parody site, which bumped up the media coverage of the real and fake campaign sites, before Tourism Australia announced that no legal action was on the cards.