Market One Blog

I must admit that one of my passions in life is helping entrepreneurs minimize nerve damage due to massive business hurdles and struggles. In particular, those that are experiencing roller coaster cash flow rides and potential near term suicide. I like to call it the “Exhaustion Tank”. It is my hope that this post may offer some insight as to the common mistakes we free spirits tend to make. But before I begin, I would like to share a story with you that happened about 23 years ago. It was about six months after starting my new advertising agency that it happened. KABOOM…KABANG…OUT WENT THE LIGHTS.

Marketing Automation is a software platform that is designed for marketing departments and organizations to automate repetitive tasks. Marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. It grew from the advent of email marketing automation, which came into vogue 10+ years ago.

The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

The bottom line is that blogging is like sex. . . You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.”

KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN