Sony Pictures Debuts MovieIQ BD Live Feature

Sony Pictures Home Entertainment will unveil its latest BD Live feature in September, with the inclusion of MovieIQ on every new and major catalog Blu-ray Disc release down the line from the studio.

MovieIQ will give Sony Blu-ray fans access to a real-time movie database, with scene-by-scene cast and crew data, music and soundtrack information, and trivia via a database managed by Internet and digital technology company Gracenote, a subsidiary of Sony Corp.

“MovieIQ [is] a feature that takes full advantage of the Blu-ray format’s Internet connectivity and truly demonstrates that Blu-ray is the future of home entertainment,” said Ross Blanchard, VP of business development for Gracenote. “Now, movie lovers will have access to an incredible new service where they can explore and discover all the rich details on their favorite actors, directors and movies.”

The first Blu-ray titles to include the feature will be Angels & Demons, Easy Rider, Punch Drunk Love, The Quick and the Dead, Silverado and Sex, Lies, and Videotape, the studio said.

“We know many people interrupt their movie-watching experience to look up the filmography of an actor or to find out more about a song playing in the background,” said Lexine Wong, SVP of worldwide marketing for SPHE. “Now through MovieIQ, movie lovers can dive into constantly-updated information about the movie they are watching without leaving their sofa.”