Hull College Group have a new brand- and it’s been designed by one of their students.

Laura Jones, a third year design student, won a college-wide competition organised by communications agency Pace to create a new brand identity for the group.

Hull College’s CEO, Michelle Swithenbank, thinks Laura’s new design “will give our campuses a smart new look befitting of the maturity and freedom offered by the college environment.”

She also said the decision to cooperate with Pace would give students “excellent work experience opportunities to put them in the best possible position to find a job or move on to further training”.

The competition was set up in order to give students a realistic brief, providing them with vital skills that are sought after by employers across the region.

The new logo for Hull College Group designed by student Laura Jones

Five students from the competition were shortlisted, and of those, three were asked to pitch their designs with support from Pace. Of these final three, Laura was the winner, and came away with a professional-standard design tablet, as well as a laptop for her trouble.

Laura herself said that she couldn’t believe her design was chosen, and that she was “really proud" her work will be "here to stay for years to come.”