Open And Activate, Mobile Monday, London Jan 2010

By Franco Papeschi and Tory Dunn. The presentation introduces a recent project by Vodafone's User Experience team to engage with people passionate about the environment in collaborative design and open prototyping. The resulting innovative concept designs focused on collecting data about emission-causing activities, and using that data to promote self-awareness of impact and to stimulate change. The presentation also covers some of the things learned from these projects, and others encountered along the way.

2.
Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
aimed at helping people understand
and modify their impact
on the environment
This talk covers some of the things we learned from these
projects, and others we’ve encountered along the way
2 Vodafone User Experience |
Sustainability

19.
1
Make people aware of WHAT
they are doing
19 Vodafone User Experience |
and what is happening
20 January 2010
Sustainability
Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/

24.
Understand the current state
Wattson + Holmes
The Wattson device
displays a readout of your
energy usage in cost or in
watts, and, on the
underside, coloured lights
show how much energy you
are using compared to your
average usage.
Data come from a sensor
that clips onto one of the
electricity mains cables and
is sent via a transmitter to
the Wattson.
Images: screen grabs from
http://www.diykyoto.com/uk
24 Vodafone User Experience |
Sustainability

25.
Understand the current state
Carbon Diem
Mobile app that calculates the user’s
carbon footprint. It identifies the user’s
mode of transport through speed and
distance data (via the handset’s GPS).
Users can set personal targets and
compare against others.
Images: screen grabs from
http://www.carbondiem.com
i.Go.Green / we.Go.Green
Participant Mobile widget game that tracks the
improvement of an individual’s (or
communities’) sustainability. It gives a
live feed update of a person’s (or
team’s) environmental impact, based
on a range of activities, such as travel
and electricity use.
Andreas Muth
25 Vodafone User Experience |
Sustainability

36.
Design systems that support change, not just features
Involve people in the creation and delivery of services.
Data gives an unprecedented level of information, but must be made
meaningful
We don’t base our choices on information alone
Context is king
Help people deepen their participation
Use social dynamics to foster change
Sustainable fun (low impact + long term + generative)
36 Vodafone User Experience |
Sustainability