To commemorate this special occasion - we’d like to put on a birthday sale just for you.

Here’s what I mean: Just bring this letter in during the month of your birthday and you can take {15%} off anything in the store. (We thought it’d be better than a silly card telling you how old you’re getting.)

We’ve just received a fabulous selection of {new merchandise} that just came in. Or choose from our other super deals on always popular {items} like:

• {popular stuff}

• {popular stuff}

• {popular stuff}

So just drop by our store at {location} and bring this letter with you for the special birthday savings. Happy Birthday and we hope to see you soon.

Yours Sincerely,

(The Sender's Signature)

The Sender's Name

P.S. : One more thing: When you bring in this letter you’ll also receive a free "mystery" birthday gift (worth {$xxx.xx}) just for coming in, even if you don’t buy anything. So what are you waiting for?