Why Celebrity 'Disgrace Insurance' Has Risen 2000%

August 16, 2018

Updated 7mo ago

Brands are taking out insurance when signing on a celebrity for a marketing campaign or endorsement deal. This financial product is known as "disgrace insurance", and its meant to protect the brand in the case of a celebrity scandal. Janet Comenos, Co-Founder & CEO, Spotted, how the social media era is contributing to the rise of the unique insurance vehicle.