In the ‘you-can’t-make-up-this-stuff’ category, the Bill and Melinda Gates Foundation is spending about $1.1 million to develop a way to physiologically measure how engaged students are by their teachers’ lessons. This involves “galvanic skin response” bracelets that kids would wear so their engagement levels could be measured.

Purpose: to work with members of the Measuring Effective Teachers (MET) team to measure engagement physiologically with Galvanic Skin Response (GSR) bracelets which will determine the feasibility and utility of using such devices regularly in schools with students and teachers.

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Ohanian notes here that the kind of technology needed to develop galvanic bracelets is part of the “emerging field of neuromarketing,” which “relies on biometric technologies to determine a participant’s emotional and cognitive response to certain stimuli.”