Monday, November 26, 2007

De-obfuscation

“We are always evaluating the most effective ways to build closer relationships with our customers and keep pace with the ever-changing media market. Over the past few months, we’ve been collecting data from all of our constituents, and the findings have been clear – we need to connect with users in new ways,” said Graham Sharp, vice president and general manager of Avid’s Video division.

For which read: "Our customers don't understand what we're doing, and they're moving to Final Cut Pro".