Course Contents

In this course the fundamental concepts of business are introduced. The course provides an overview of national and international business topics as well as entrepreneurship and business ethics. The comparative advantages and disadvantages of various legal forms of business, business organization, and the concept of management are also studied. Basic business functions comprising marketing, finance, accounting, management information systems, production/operations management, and human resources management are introduced.

MAN 102 Introduction to Management (3 0 3) (ECTS: 5)

This course mainly focuses on the functions of management. Today basic management functions are considered to be four. These are planning, organizing, leading, and controlling. Basically planning includes defining goals, establishing strategy; organizing includes determining what task to be done, who is to perform them, who reports to whom; leading includes motivation of employees and directing the activities of people, and finally controlling includes the monitoring of organizational activities. Students who take this course will become familiar with the core concepts and practical applications of management process.

MAN 103 Introduction to Behavioral Sciences (3 0 3) (ECTS: 5)

This courses deals with the human element in management; fundamental concepts and research in social psychology; foundations of human behavior; social factors influencing individual behavior; interpersonal and leadership skills and influencing others; practical concepts such as ethics, negotiation, team and organizational behavior, and performance.

MAN 121 Introduction to Business I (3 0 3) (ECTS: 5)

This course is a service course for Banking and Finance Department. This course provides Banking and Finance students with the information on business and business environment, the importance of ethics and social responsibility for the businesses, legal forms of business, basic business functions, and management information systems. This course also helps Banking and Finance students improve their business knowledge that they need in their departmental courses. Management students cannot take this course.

MAN 122 Introduction to Business II (3 0 3) (ECTS: 4)

This course is a service course for Banking and Finance Department and the continuation of MAN 121 course. Subjects of this course are based on the knowledge gained in MAN 121 and include basic management functions, which are planning, organizing, leading, and controlling. Management students cannot take this course.

MAN 201 Principles of Accounting I (3 0 3) (ECTS: 5)

This is the first course in accounting. The course begins with the definition of accounting, types of accounting, basic concepts of accounting and covers basic accounting topics such as accounting cycle; accounts hierarchy (account classes, account groups, accounts, subsidiary accounts); journal entries related to sales, purchases, collections, payments, and expenses; posting; accounting of value added tax; payroll accounting; accounting of current assets (except inventories that will be covered in the subsequent course); trial balance, preparation of financial statements, and closing/opening entries.

This course is one of the basic courses in quantitative methods. Topics included in the course are: an overview of operations research; the methodology of mathematical modeling; scientific methodology; linear programming; the graphical, algebraic, and computer solutions of linear programming models; duality; sensitivity analysis and its applications; integer programming; mix integer programming and solution methods; networks; transportation and assignment problems.

This course aims to educate students how to behave in organizations. The course also emphasizes the challenges and opportunities managers (or managers to be) might face in applying organizational behavior concepts. The course helps students to understand the culture, climate, values, and roles in organizations and how to interpret other peoples’ behaviors. It is a challenging course to develop diverse behavioral skills such as leadership, conflict management, teamwork and negotiation skills.

MAN 212 Organization Theory (3 0 3) (ECTS: 5)

The aim of this course is to cover organization theories and how they are put into practice for analyzing organizations and managing change in organizations. In this context, basic concepts such as organizational design, organizational culture, change, power, conflict, and the actors in the organizational environment are studied.

MAN 214 Business Communication (3 0 3) (AKTS: 4)

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable environment outside the business as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.

MAN 216 Taxation in Business (2 0 2) (ECTS: 3)

In this course, the tax obligations of businesses (sole proprietorships and companies) as tax payers and tax responsibles are examined. Subjects covered are: the obligations of businesses as tax payers, tax exempt businesses, simpler form of taxation, tax base of businesses, income tax withholding and withholding tax return, corporate tax, value added tax, excise tax, stamp duty, and the responsibilities of the businesses for these taxes.

MAN 305 Business Finance I (3 0 3) (ECTS: 6)

This is the first of two-course sequence in business finance. Topics covered in this course are: introduction to finance, types of finance, financial environment in which the businesses are operating, players and their roles in the financial environment, financial analysis techniques, basic financial mathematics topics such as simple, compound, nominal, reel interest, annuities, and bond valuation.

Marketing is a dynamic and an exciting field, a key tool in confronting the challenges enterprises face at home and abroad. In this course students will learn the “real” nature and scope of marketing management. Students will be introduced to major aspects of marketing, such as: 1) Marketing Strategy, 2) Market Segmentation, 3) Target Marketing, 4) Market Planning, 5) Retailing and Wholesaling, 6) Distribution, 7) International Marketing, 8) Promotion, 9) Pricing, and 10) Services Marketing. Students will also learn the strategic importance of marketing for an enterprise, whether it is a profit oriented business firm or a non-profit organization.

MAN 308 Human Resources Management (3 0 3) (ECTS: 6)

Human resources management course provides information related to how businesses sustain their performance and quality through skilled and committed employees in today’s business environment in which the global competition is increasing, technology is rapidly changing, and the way of doing business is also changing. The course begins with the strategic objectives of human resources management and continues with job analysis, job description, job classification, human resources score card, job application, recruitment, performance evaluation, and promotion.

The major emphasis of managerial economics course is to provide theory and tools essential to the analysis and solutions of the problems that have significant economic consequences for the private, public, and-not-for-profit sectors of the economy. Managerial economics aims to equip students with tools of an applied branch of economics. The course includes subjects that examine fundamental economic concepts, goals of the firm, optimization techniques, theory and application of demand, forecasting, theories and applications of production and cost, pricing and output decisions: pure and monopolistic competition, oligopoly and monopoly.

MAN 332 Statistical Applications for Business (3 0 3) (ECTS: 5)

This is an application-oriented course and the approach is practical. Students go through several statistical techniques and discuss the appropriate applications for each of them, the assumptions of each method, how to analyze data by using statistical packages as well as how to interpret the results. The course covers a broad range of techniques for exploring and summarizing data, as well as investigating and testing underlying relationships. Students will gain an understanding of when and why to use these various techniques as well as how to apply them, interpret their output, and graphically display the results using statistical Packages.

MAN 401 International Business (3 0 3) (ECTS: 5)

This course examines different cultural, political, legal, and economic environments in different countries that the businesses may deal with; types of regional economic integration; international strategies followed by the companies such as collaborative and control strategies; and international management of business functions.

MAN 403 Marketing Research (3 0 3) (ECTS: 5)

This course is related to an applied business discipline, which plays a crucial role in understanding the market and consumer needs. The course is designed to provide the students with an overview of fundamentals of marketing research, different research techniques, and how they help marketing managers in solving marketing problems The course covers marketing research process that involves; problem definition, research design, sampling, questionnaire design, data collection, data analysis, hypothesis testing, and reporting the results.

MAN 404 Strategic Management (3 0 3) (ECTS: 5)

Strategic Management is the capstone, integrative course for graduating business administration students in which strategic management concepts and techniques are studied. The course focuses on how firms formulate, implement, and evaluate strategies. The main objective of the course is to enable the students to make objective strategic decisions and justify them. Students are expected to use all the knowledge acquired from prior business courses, coupled with new strategic management techniques learned to chart the future direction of different organizations.

Companies routinely gather massive amount of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and operational decisions. Marketers are challenged to illustrate and demonstrate the financial return and measurement of their actions. In this sense, marketing dashboards and metrics are becoming more important. In the course this challenging process for the marketers are examined.

In today’s business environment, there exist important and rapid changes. Therefore, it is necessary for students, as future managers, to develop different cognitive and problem solving skills that enable them to cope with different situations that they may face in the future. Business games and simulations are beneficial tools for students, who do not have prior experience in real business situations, to understand decision making in complex situations. Current information and communication technologies present opportunities for the analysis of different cases. The main purpose of this course is to develop competencies of the students by utilizing these technologies in problem solving and decision-making. The course is based on case study approach that uses computerized games and simulations. It is expected that students will apply their knowledge that they have acquired previously to the computer-aided simulations. Since the students work in teams this course also enhances their teamwork capabilities.

MAN 418 Business Ethics (3 0 3) (ECTS: 5)

This course is aimed to build a basic understanding of the concept “business ethics” and to provide a clear understanding of how to identify ethical issues in business. Through this course, students will be able to explain why ethics is crucial in business, describe ethical decision-making process and moral principles. Additionally this course also focuses on corporate social responsibility issues.

MAN 419 Applications in Management Science (3 0 3) (ECTS: 5)

This course is intended to provide students with a knowledge that enable them to use various operations research tools in decision making in businesses. Topics included in the course are: modeling and solving linear programming problems in a spreadsheet, modeling and solving network and transportation problems in a spreadsheet, decision analysis, decision trees, using “treeplan” to solve decision tree problems with spreadsheet, multi-criteria decision analysis modeling, AHP (Analytical Hierarchy Process).

MAN 420 Small Business Management (3 0 3) (ECTS: 5)

Small business management theory and practices are examined in this course. Topics included in the course are: establishing a small business and small enterprise business models; planning, organization, controlling in small businesses; finance and marketing functions in small businesses, SMEs in Turkey and European Union; policies and support programs for and incentives provided to SMEs in Turkey and European Union.

This courses deals with characteristics of a negotiation or bargaining process, interdependence and compromise, conflict, implementing the negotiation strategy, positions during a negotiation, closing the deal, integrative negotiation, how people perceive and communicate during negotiation, cognitive biases in negotiation, cultural differences and global negotiation, dealing with entrenchment, intractability and collaborative shortfalls.

MAN 423 Entrepreneurship (3 0 3) (ECTS: 5)

This course is intended to develop an awareness of the state of entrepreneurship in Turkey. Students are introduced to elements of successful entrepreneurship, opportunity identification and assessment, economic development potential of small businesses in Turkey, alternative forms of business arrangements in the new economy balancing an entrepreneurial lifestyle, determining what success means to each student, goal setting and visioning. Prepering a business plan is also covered in the course.

MAN 424 Leadership (3 0 3) (ECTS: 5)

This course is designed to teach the students the concept of leadership and the impact of this concept on human behaviour in organizations. In this course, basic theories of leadership and the relationship of leadership with different internal and external organizational factors are examined.

MAN 426 Brand Management (3 0 3) (ECTS: 5)

This course provides a framework within which students will be able to identify and understand variables that drive the success of brands and product lines and the interrelationships among these variables. Frameworks from academic thinkers as well as those from proprietary sources will be explored. Second, the course provides practical tools to develop and implement winning product and brand strategies in an array of customer and competitive contexts. This course especially focuses on best-in-class branding strategies and practices across a number of industries.

MAN 427 Advertising Management (3 0 3) (ECTS: 5)

This courses aims to provide students with the essential tools required to develop effective integrated marketing communication programs, understand the planning and execution of media activities, analyze various types of media advertisements. The course also focuses on international advertising and promotion decisions and how to measure the effectiveness of these programs.

MAN 428 Managing Innovation Processes (3 0 3) (ECTS: 5)

This course deals with both micro and macro aspects of the innovation concept including innovation management, technology, research and development, new product development, and business strategy’s connection with innovation. Systematic approaches such as triple helix, policy elements as well as national innovation systems are also among the subjects to be covered.

MAN 429 Labor Law (3 0 3) (ECTS: 5)

This course deals with the relations among employees, employers, and unions as the representatives of the employees, and the government. Topics covered in this course are: forming the labor contract, types of labor contracts, right and obligations of employees and employers in each type of contract, continuation of the labor contract, working conditions, termination of the labor contracts, indemnity payments upon the termination of the labor contract.

This course is a service course for Industrial Engineering Department. The course s consists of two parts. First part includes topics related to the organization’s environment such as stakeholders and issues related to organizational structure such as authority, control, specialization and coordination. The second part of the course mostly deals with human related issues shaping employee behavior including values, attitudes, power, politics, and motivation. Topics such as human resources management, performance appraisal are also examined in this course. Management students cannot take this course.

MAN 432 Management for Engineers (3 0 3) (ECTS: 4)

This course is a service course for Computer Science Department. This course is intended to provide information about general principles and practices of business administration and the process of managing businesses and non-profit organizations. The plan of this course is designed to help students understand and relate each topic to managerial practice. Managers’ approach to various business activities such as decision-making, communication, organizational structure and design are emphasized. Problems in international management and globalization as well as cross-cultural management are also included in the course. Important business topics such as strategic management, leadership, human resource management, motivation, communication and negotiation are also mentioned in general terms. Real life business examples and practices are examined in order to help students understand and appreciate the subjects. Management students cannot take this course.

MAN 433 Fundamentals of Business and Management (3 0 3) (ECTS: 4)

This course is a service course for Industrial Engineering Department. This course mainly deals with different aspects of external business environment including global marketplace, ethics and social responsibility, ownership and entrepreneurship. Also in this course, different aspects of management such as decision-making, leadership, employee control, communication, conflict management and teamwork management are covered. Furthermore, essentials of marketing management are among the topics examined in this course. Management students cannot take this course.

MAN 434 Retail Marketing (3 0 3) (ECTS: 5)

The course addresses the challenges of retailing, which is a dynamic industry. Through analysis of the retail marketing mix, the course looks at branding in the retail industry, product placing and development, pricing alternatives, location options, and the promotion of goods. Because of their importance in today’s competitive environment the course covers subjects such as the application of technology to retail marketing management, e-commerce, international retailing, and customer relationship management.

MAN 435 Transnational Management (3 0 3) (ECTS: 5)

This course mainly focuses on globalization and international linkages. Managing across culture is another main theme of the course. Strategy formulation and implementation in international context is also examined.

MAN 436 Consumer Behavior Research (3 0 3) (ECTS: 5)

This course examines the buyer behavior by studying the social, economic and psychological influences affecting purchasing decisions through both qualitative and quantitative research methods. In this course students are expected to critique qualitative and quantitative consumer research methods with regard to their application in solving consumer issues and they also should be able to demonstrate the ability of integrating prior and new knowledge concerning innovative research methods including interviews and surveys.

MAN 437 Competition in Business (3 0 3) (ECTS: 5)

Although competitiveness encompasses a wide range of issues extending from corporate level to industry and national level; this course focuses basically on competitiveness from micro perspective. The course covers micro, mezzo, and macro levels of competitiveness, theoretical foundations of competitiveness and additionally main aspects of innovation, networking, internationalization and organizational culture, which are the main tools to build a firm’s competitive position.

MAN 438 International Financial Reporting Standards (3 0 3) (ECTS: 5)

The purpose of this course is to give students an overview of the main topics of International Financial Reporting Standards. In this context, this course covers the conceptual framework for financial reporting as well as the application of selected International Financial Reporting Standards in terms of recognition, presentation, measurement, and valuation.

MAN 439 Services Marketing (3 0 3) (ECTS: 5)

Central themes of the course is based on the fact that services pose unique challenges and require a distinctive approach to marketing strategy – both in its development and execution. Therefore, the course builds upon and expands the marketing management concepts and adapts them to the services sector. The course deals with marketing as a tool to examine how to improve service quality, increase and maintain customer satisfaction level and generate customer loyalty, and create a healthy service culture within the firm.

The students who take this course carry out a significant research-based study in a business under the supervision of a faculty member. This study is geared towards analyzing the business or solving a specific problem of a business. Students are expected to visit the business regularly every week to gather data. They are also expected to come together regularly to discuss their findings, check the progress, and plan future activities. They are supervised by the assigned faculty member at each step. At the end of the semester students must prepare and orally present a report containing their findings and recommendations.