Don’t Put Images in Your Email Newsletters

Interesting stats in this post, but really interesting point here that we often try to communicate with clients… text-based email newsletters perform much better than graphics or picture-heavy newsletters (despite how much prettier they might be)…

“We used to have images in our newsletter,” Pierce said. “People weren’t clicking them so we decided to get rid of them…. What happened is people liked looking at the pictures. They didn’t like clicking on them.”