Mobile App Development: Should You Make Your App Paid or Free?

When it comes to mobile app development, one important decision you will have to make is whether to make your app paid or free. Both options have their respective advantages and disadvantages, and your decision should be based on a number of factors. Here is some information that will help you decide whether to charge for your app.

Competition

One factor you should consider is the competition that your mobile app will face. Since there are more free apps, your mobile app will encounter more competition if you make it free. If you want your mobile app to be able to thrive in spite of this competition, the mobile app should be unique. A unique mobile app will stand out in a sea of free apps.

You won't have to worry much about competition from the paid mobile apps because most app stores have separate categories for paid and free apps.

Expectations

If your mobile app isn't polished, you may want to make it free for now until you can make improvements. Users tend to have lower expectations when it comes to free mobile apps. Therefore, even if the mobile app isn't perfect, your users won't be disappointed. Of course, if the mobile app is incredibly buggy and unpolished, the fact that it was free won't stop users from uninstalling in.

If you're in the business of making money from apps, you need to follow a sound strategy when it comes to pricing your apps. If you want more information about how you should price your apps, contact us.