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There are four things that can't be done without a boutique hotel.

Date: 2018-05-05

It seems like a good dream to open your own quaint local pub and attract interesting and attractive guests.But do you really know how to start a business?There are many things to consider beyond the design of the features you imagine.Here are some things that you may not know about, and what you must do before you jump in with your feet.

Create a unique concept.

This is undoubtedly a very important part of opening up your own independent (boutique) hotel.You have to come up with something really great.This means that guests and visitors will comment or punch in their experiences, and talk about it in social media, friends and family.

You need to offer something really special to impress your guests and have your guest write down an attractive comment to be your biggest marketer.Remember, no matter how wonderful the concept, service is still king.You must be able to set the bar high and exceed the expectations of the guests each time.

A convincing business plan.

If you're not a professional businessman, accountant or financial expert, how can you write a convincing business plan?First, you need to know what is important and what is not.You just need to summarize your ideas and provide enough information to excite investors.You can even use some of the available templates that provide the basic structure needed to create a complete plan.

Second, whatever you do, don't skimp on market research.Check out the competition in the area, see how they charge for similar rooms, understand operating costs, and conduct feasibility studies -- you don't want to start a business just on the assumption.You need to make sure that the hotel's revenue is sustainable, so be realistic and make predictions for at least five years.

Choose a good location.

The biggest factor in your success is your destination, in addition to quality customer service.Your hotel should be centered around various activities and attractions to attract visitors to the area.

Jane Mackie, vice President of marketing at Cape Resorts, talks about The Chelsea location in Atlantic city.The hotel offers an experience for those who, though located in Las Vegas, are looking away from the casino experience: luxury, non-gambling hotels.It attracts some special customer, they want to take the time to do something different on the edge of the waters, and want to in New York, Philadelphia, and Washington, d.c., near the big cities, traffic is very convenient.

Joe McInerney, President and CEO of the American hotel and lodging association, likes to have a bird's eye view of the surrounding environment on the roof of a unique location."If your project isn't attractive enough to deliver a one-mile range of customers to your side, you may be in the wrong position."

Marketing -- spread the hotel.

When your hotel is not a big brand or hotel chain, you have to work harder to name it.Fortunately, the Internet makes it easier to say.You can use the travel search engine (OTA) to increase your visibility, and then use social media to promote and enhance your service, customer satisfaction, and innovative design.When guests arrive, you should make full use of the hotel's unique and "exaggerated" service level.Tell guests about your origin story, invite your guests to share their experiences, and learn about their experience as "lucky insiders".

It's all about return on investment.As a small family hotelier, you don't have to pay for franchise fees, follow other people's customer service concepts, or accept their brand identity.You have the opportunity to become an independent hotelier and do things your way.