What can men do for the 'no make-up selfie' trend?

Women have been posting selfies without make-up to raise more than a million
for breast cancer, so British men have responded and are now posting selfies
with make-up to raise money for prostate cancer charities

So far it has only had 435 ‘likes’ on itsFacebook page, but its founder hopes to see it do as well as the #nomakeupselfie equivalent, which has hundreds of thousands of participants.

On its Facebook page, #manupandmakeup reads: “So we’ve seen enough girls with no make up so I’ve decided to set up a page to raise awareness and donations for Prostate Cancer with men with make up on.”

One of the comments on the page jokingly reads: "I think I'm going to go for 'Russian red lipstick' with a moisturising gloss. It's an intense kind of 'blue-ish red' So I'm hoping it will accentuate the shape of my cheek bones."

The campaign has already seen various men put on lipstick, mascara and blusher for their selfies to raise money for charity.

It was set up by Philip Richman, 30, who recently saw his ex-partner’s uncle die after he put off going to see a doctor for prostate cancer.

“It’s kind of to help build awareness for it,” he said, “because if he’d been more about it he might have gone to the doctor and he’d still be here with us.

“I saw the women’s thing and I thought lets see what the lads can do. It’s a similar thing. I just want to take it to the next level now really.”

He is hoping that men will nominate each other to take a selfie with make-up, in line with the recentNekNomination trend, where people are nominated to drink alcohol on video.

Richman has received support from Prostate Cancer UK who have provided a number (70004) that people can text MEN to and make a £5 donation.

He is planning to do his own #manupandmakeup selfie tonight, and adds: “I was busy playing football yesterday and didn’t think I could put make-up on before going.”

If you want to share your #manupmakeup selfies with Telegraph Wonder Women, get in touch with us on Twitter @telewonderwomen