Imagine publishing’s leading wildlife magazine has launched a major awareness campaign to stop the senseless slaughter of endangered rhinos in Africa. From issue 7, on sale today, 10% of the worldwide profits from the magazine will be donated to the Ol Pejeta Conservancy, an organisation with a proven reputation for fighting poachers and protecting its animals.

Rhino poachers use automatic weapons to slaughter these rare creatures, shooting them multiple times before hacking off their horns and leaving them to die.

The Ol Pejeta Conservancy is an organisation with a proven reputation for fighting poachers and protecting its animals. Funds raised by World of Animals will help get more rangers, trackers and surveillance get deployed on the ground to save these beautiful animals from cruel deaths motivated by greed and ignorance.

Richard Vigne, CEO of the Ol Pejeta Conservency said “We on the Ol Pejeta Conservancy in Kenya are thrilled and proud to be working with Imagine Publishing in the “Save Rhinos Now” campaign.

“As the largest black rhino sanctuary in eastern Africa we are at the forefront of the battle to save Africa’s rhinos from extinction. To be successful we are compelled to spend huge sums of money to pay for armed anti-poaching units, and to secure the habitat that is required for healthy growing rhino populations.”

“Consequently we welcome the possibility that this campaign may assist us to raise the funds that are required to make our rhinos safe, now and for future generations.”

Join World of Animals and Ol Pejeta and take a stand against these atrocities. Follow the campaign at www.animalanswers.co.uk, or buy the magazine today from Tesco, WHSmith, Asda, Sainsbury’s or at local newsagents around the world. Alternatively, visit www.justgiving.com/olpejeta and donate to their wonderful work directly.