Remarketing

Toyota Earns Best Resale Brand Award

January 25, 2017
• by Staff

Photo of Tacoma courtesy of Toyota.

Toyota, Porsche, General Motors and Subaru were among the big winners of Kelley Blue Book’s 2017 Best Resale Value awards that recognize vehicles expected to best retain their value over the first five years of ownership.

The awards are broken into three groups, including Best Brands, Overall Top 10 Winners and Category Winners. Toyota took this year’s overall Best Brand award, while Porsche claimed the title on the luxury side.

"Toyota and Porsche notably capture the top brand and luxury brand awards, delivering incredible resale value across their lineup of vehicles," said Eric Ibara, KBB's director of residual values. "Reflective of the market overall, the majority of the Top 10 Best Resale Value vehicles this year are trucks and SUVs, with the exception of the Subaru WRX, which is further testament to the strength these segments will carry in the future."

Photo of Chevrolet Colorado courtesy of GM.

While GM didn’t take home the top honor of best overall brand, it did win the highest number of awards, with seven wins across KBB's overall top 10 winners list and category winners.

Last year's winner of the overall best brand award, Subaru, earned three awards this year for its Impreza, Legacy and WRX models. For the second year in a row, the brand's WRX also claimed a spot in the awards' top 10 best resale value list.

Remarketing

In the month preceding the start of the Spring season, trucks continued to show the resilience they've shown in past months. A few key segments showed particular strength and luxury vehicles continued to struggle.

The average price for used fleet vehicles fell 2% at auction in October, but remained 6.1% higher than a year ago amid a strong month for wholesale prices, according to Tom Kontos, KAR Auction Services' chief economist.

Vehicles from fleet consignors followed the broader used-vehicle market downward in September, as wholesale prices struggled to keep up with last year's hurricane-driven demand and a now robust upstream market, said Tom Kontos, KAR Auction Services' chief economist.

Six pickup trucks made the top-10 list of vehicles that retain the highest percentage of their value after a five-year ownership period, along with two Jeeps, a Subaru, and the Toyota 4Runner. At the other end of the spectrum, the Nissan Leaf saw the highest depreciation over the same period.