This post is part of a series on setting up and using the Marketing Channel reports. In the previous posts we set up the Marketing Channel rules and renamed the “Internal” rule to “Session Refresh”. The main reason we rename the rule is to lessen confusion between “Internal Campaigns” and “Internal Entries” in Marketing Channels. Internal Campaigns and promotions should never be included in external traffic sources reports. The main reason for this is that we want to see how internal AND external campaigns perform separately, and in another report how they perform together. If they are included in the same report the internal campaign values will overwrite external campaign values and we won’t be able to see how either truly performs.

The Marketing Channels report in SiteCatalyst is one of my favorite features. The report shows you where 100% of your traffic to the site is coming from and you can compare channel success side by side (even organic vs. paid channels!). This series has featured posts on setting the Channel Names, Paid and Natural Search rules and Campaign Channel rules. Now it’s time to finish setting up the rest of the processing rules in the Marketing Channel Manager.