This is great timing to listen to this podcast because it’s nearing the end of the semester and students are hitting that crush time where being intentional about time and knowing how to use it wisely is crucial. I absolutely loved what he had to say because on of the concepts that he mentioned in the podcast that is in his book is this concept of “concurring technology.”

Robbins said in his interview with Allie Osmar Siarto that “the problem with technology is that it has made everything to easy.” He goes on to explain how since some things that we do online are so easy we just do them and it basically distracts us from our main objective or our top priorities. He explains that if things took more effort, that we would actually pre-determine whether or not it was something we really needed to do.

As a PR student and also PR practitioners that are new to the industry can be greatly benefited by listening to daily podcasts, even weekly podcasts. It’s easy to do and you can do it while you work out or make dinner. I would highly recommend taking time at least once each week to learn something new and be refreshed by other learners and professionals in the industry. Every time you listen can get you one more step ahead of your colleagues. You never know what you may pick up and learn from these.

Feel free to share your experience with podcasting and if you have any podcasts you like to listen to that are PR related, go ahead and leave a link!