The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.

Unfortunately it is only available in Spanish.
Let Antonio give you some online classes:

Teletorrija

Cafés La Estrella

Cafés La Estrella needed to reach a younger audience without losing its value as a traditional brand. A 125-year-old brand cannot change overnight, so we decided to create a new one. Under the concept Good Things Last, we invented a new business on Facebook to get people talking about the brand. We created Teletorrija, the first home delivery service for homemade torrijas, a sweet sugar-coated fried-egg pastry. The action was designed to help keep alive the tradition of enjoying torrijas during Easter Week. An online promotion that became physical with a single click, a product from your childhood that became a tele-delivery direct marketing tool, an action that became news and not only obtained an absolutely incredible media impact, but something much more difficult: it reached people’s hearts.