Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. It wouldn’t be as exciting as a Scarlett Johansson action movie, but it may help a lot of firms get more out of their web marketing efforts. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.

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CRIMSON MARKETING

APRIL 21, 2015

[Analytics, Examples] How Big Data and Marketing Analytics Help Sales

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

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However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. Your analytics.

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WEBBIQUITY

JULY 29, 2014

[Analytics, Examples] 17 Helpful SEO Tools and Tool Reviews

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Social analytics? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat. Which tools are best for local SEO? For reporting and metrics? Competitive analysis?

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It grew out of the pain that co-founder Robert Wahbe felt which running marketing for Microsoft’s Server and Tools Division, where he found no good tools to help sales people and channel partners find the right materials when they needed them. But the firm soon learned that this wasn’t enough.

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HUBSPOT

JULY 20, 2015

[Analytics, Examples] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. Let's look at which metrics can help you show your work in certain areas. Once a marketer creates a piece of content, their work isn't done. For example, you can tie revenue back to a piece of content or a marketing channel.

To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 15 Examples of Great Mobile Websites. 1) Shutterfly. It also happens to be one of my favorite sources of entertainment during my commute to and from work. Their top priority on mobile is to help users search easily for the items they''re looking for on their website, so they''ve put a large search bar at both the top and bottom of their mobile website to make it super easy for them.
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Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad. ’” Source: MIT Technology Review.
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Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. To access this feature, click on ‘Ads’, then under ‘Analytics’, select the Audience Insights button. How it Works. For example, you could look at how All Twitter Users size up to Your Organic Audience, as shown here: How Audience Insights Can Help You.
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[Analytics, Examples] How to Use Google Analytics to Create More Effective Content

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. You don’t need advanced Analytics skills to do any of this. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals.
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[Analytics, Examples] 10 of the Best Web Analytics Guides and Tips of 2013

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. When you create a link using the URL builder you can tag on additional information to the link that describes what the link is about, where the traffic came from when it lands on your site and much more,” Ian Cleary walks through what the URL builder does, how to use it, what happens when you share the link, and how to analyze the results in Google Analytics. To bloggers?
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