THE ART OF MARKETING

Whether you choose to offer cooking classes in the pizzeria or online,
sharing your knowledge and engaging with your guests is one of the best
ways to get to know your customers better, and vice versa. Here are five
benefits of offering classes:

D You’ll stand out from the crowd. How many pizzerias in your
neighborhood are currently offering cooking classes? Probably very few.

D You have a reason to further connect with customers through class
calendars, menus and recipes.

D Your pizza makers and chefs will get an opportunity to stretch their
legs—and creativity—outside of the kitchen.

D You can reach new customers by appealing to couples, other businesses
looking for team activities and more.

D Attendees will spread the word about your classes and your pizzeria.

If you’ve trained your servers in the art of
suggestive selling to increase check averages,
the next step is to do the same with your online
ordering system. Your system should encourage
customers to add items via automated suggestions,
such as, “Would you like to add a salad to your
order?” Make sure to use plenty of mouthwatering
pictures showcasing your appetizers, extras and
special meal deals. In fact, every item on your
online menu could include a suggested add-on.
And don’t forget to include a prompt for beverages
or desserts as your customer is checking out!