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Be Your Own Makeup Artist With the Mary Kay Virtual Makeover App

Dallas, July 9, 2012 – Wonder how you look as a redhead? Can you rock trendy hi-shine red lip gloss? Can you pull off this season’s hot ‘kitten-eye’ look?

You can find out with the Mary Kay Virtual Makeover app. Mary Kay has taken its popular online makeover tool and developed an app for smartphones and tablets. The Mary Kay Virtual Makeover app has the same features as the online version but in the convenience of a mobile device.

Women can upload their photo and create customized looks to suit their current style or try a new style right on their smartphones or tablets. Beauty products from every makeup category are available to create new looks. Plus, hairstyles and accessories are available to add the finishing touches. For those who would rather try out the new look on a model, the app offers 19 images of models of various skin tones, hair color, eye shape and ages so users can find the model that most closely represents them. All features on the Mary Kay Virtual Makeover app make shopping for the perfect beauty product easy and fun.

“Every woman I know has a makeup drawer full of bad choices,” says Sheryl Adkins-Green, Mary Kay Inc.’s Chief Marketing Officer. “All of those shades that looked great in the package but did not deliver the expected look once you tried it on. This is why our virtual makeover tool is so useful. You can try on the product virtually, play with makeup and create every look imaginable. From the everyday natural beauty to the glamorous smoky eye, you can see how it looks on you. You can decide what looks great before you purchase from your Mary Kay Independent Beauty Consultant.”

According to Patricia Wanderley, Mary Kay Inc.’s Vice President of Global Digital Marketing, Mary Kay’s online virtual makeover is one of the most visited sites on marykay.com. Wanderley says, “The Mary Kay Virtual Makeover app is just as popular as the online version. Since launching this spring, the app has been downloaded nearly 500,000 times and counting. Thanks to the mobile version of the virtual makeover, women can try a new look while standing in line for their morning coffee or waiting at the doctor’s office – all with just a few swipes on their phones.”

The consumer popularity of the app matches the industry buzz. The Mary Kay Virtual Makeover app won the Direct Selling Association’s 2012 Ethos Award in mobile technology. The Mobile Virtual Makeover App also won the overall winner for the Digital Innovation Award category. The DSA’s Ethos Awards recognizes industry leaders who set the example for other direct sellers.

Several of Mary Kay’s international markets use the virtual makeover app in their respective countries. Women in Canada, Brazil, Mexico and Spain are using the virtual makeover app with great success with plans to have the app available in every market where Mary Kay does business. Download the Mary Kay Virtual Makeover app for:

About Mary Kay
Mary Kay is one of the world’s largest direct selling companies with more than $3 billion in annual wholesale sales worldwide. Mary Kay was founded in 1963 by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. Mary Kay remains committed to enriching women’s lives, and today more than 2.4 million people of all backgrounds are enjoying the advantages of being Mary Kay Independent Beauty Consultants. Mary Kay’s high-quality skin care and color cosmetic products are sold in more than 35 countries around the world. To learn more about Mary Kay, visit www.marykay.com.

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