video projection

“Video projection mapping” is a relatively new technique that has been gaining momentum in the art and advertising worlds for the past five years (did anyone else catch Ralph Lauren’s crazy “4D” demonstration on Madison Ave last year?). In essence, the method uses specialized software to turn any possible surface into a video display, warping and masking the images to fit perfectly on anything you can think of. One of the main advantages of the technique is scale: with minimal resources, video mappers can turn anything into a giant, digital canvas.

One spectacular recent example is “Luminous Flux,” projected last week on England’s Liver Building for the opening of the New Museum of Liverpool.

Inspired by the thought “How it would be, if a house was dreaming,” this video projection installation at the Kunsthalle in Hamburg by Daniel Rossa is absolutely mind blowing. Watch as it conveys the illusion of a building facade that is infinitely transmogrifying. 555 KUBIK | facade projection | from urbanscreen on Vimeo.

Upon entering the psychedelic bat cave that was Traverse Temporal Gyrus (the latest installation at The Guggenheim from Animal Collective and film artist Danny Perez), you were immediately bathed in a surreal environment of swirling sound and floating images. The museum was abuzz last night as fans crowded in for this special one-day collaborative exhibit. Selling out almost instantly, The Guggenheim had to add an earlier show to accommodate the spiked interest.

A video-artist collective Apparati Effimeri created a very impressive video installation which was then projected onto a pre-mapped castle facade, which produced some really stunning “wow!” effects. A+ for this effort. APPARATI EFFIMERI Tetragram for Enlargment from Apparati Effimeri on Vimeo.