Entry Description: Wellnest Home is a Japanese house builder engaging
people to live in harmony with the nature and
environment. It provides top ‘low energy-consuming
house’, thanks to the design to utilize natural energy
and the advanced building system adopted in
Germany, a country aiming to a sustainable society.
This logo consists of bold lines which imply brand’s
strong philosophy and its long-lasting quality. A hand
is used as a key motive. It implies ‘family’ to cuddles
loved ones, ‘skills of master carpenters’ which is
necessary to build a substantial house and the ‘the
founder’s passion’ who used to be a carpenter as well
but created brand to realize a sustainable house and
society. Its brand concept ‘a nest to live in harmony
with the nature’ is also visualized by using a birdhouse
as a motive.
A well-designed brand image draws the attention in
Japanese housing market which traditionally
underestimates a value of design.