This year, the financial services sector recovered from
last year’s fall, due to aggressive new entrants and
economic recovery. The internet services sector, which
has increasingly become a vital part of every aspect of
consumers’ lives, continued to show significant growth.

+2
4%

+2
6%

+ 20%

+2
7%

+ 50%

+1
2%

+1
5%

+1
5%

+ 15%

Financial
Services

Internet
Services

FMCG

Media

+4
%

+1
%

+1
%

+1
%
+1
%

+6
%

Computer
Software

Restaurants
%
-3

%
-4

%
-3

– 5%

Business
Consulting

%
-5

%
-4

0%

Beverages

+1
%

+4
%

+2
%
+3
%

+ 5%

Automotive

+8
%

+8
%

+8
%

+ 10%

0%
-1

%
-9

– 10%

– 15%

0%
-4

– 20%

2008
2009

– 50%

2010

This chart shows the annual growth in the
combined brand value of select Best Global
Brand sectors for 2010, 2009 and 2008. Each
brand is only included in one sector. Besides
organic change, sector brand value growth is
also affected by the entrance or exit of brands
from the Best Global Brands table.