Following the news that Wimbledon have renewed five partner deals and secured American Express for 2019, Synergy’s Matt Kiernan considers what makes The All England Lawn Tennis Club (AELTC) such an attractive sponsorship proposition.

In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?