Another athlete who needs no introduction who has worked with Nike Sportswear and the campaign compiled with David Sims and Karl Templer to portray “THE AW77″. The image Kobe Bryant paints is of pure success and reaching for the limits of being an athlete as well as creating an image off the court with his presence. As an athlete who has his own Nike sneaker, Kobe Bryant is at the pinnacle of his game similar to the label he represents.

“The number 24 for me is significant because it means approaching every day like it’s your last and taking it one day at a time, which is significant because there are 24 hours in a day. So for me it’s about cherishing each moment.” “You look good, you play good, that’s basically what’s it’s about. And I’ve always been the kind of kid that I wanted to make sure I had everything color-coordinated, everything was pressed, everything was matching. That’s just the way I grew up, making sure you look sharp at all times.” Kobe Bryant

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.