EXPERIMENT YOUR WAY TO SUCCESS

Business Model Generation

Lean UX

Rapid Prototyping

Innovation Workshops

Hi, my name is Diego Alarcon. I help founders, product teams, startups and corporations win in achieving any business, user or product objective with entrepreneurial management and experience design.

During the day I’m Director of the ZIP Launchpad, a startup pre-accelerator at San Diego State University. There, I launch ~50 startups a year and help guide new founders to product market fit using core customer development and lean UX principles. I'm a two-time founder, former fund manager, and management consultant to the Fortune 50. Let's talk about new ideas.

SEE MY UX WORK

Responder

BRINGING INACCESSIBLE TECHNOLOGY TO VOLUNTEER FIREFIGHTERS

When 87% of all U.S. firefighters are volunteer and rely on fundraising for equipement and tools; it’s clear to see why technology is inaccessible to them. In an emergency, seconds matter. Let’s give our responders minutes.

Bypass

SAY GOODBYE TO WAITING IN LINE. THE "EZ PASS" FOR GROCERY SHOPPING IS HERE.

Did you know that it takes 8 minutes on average to check out at the grocery store, per person? What if there is a line? Millennials would rather spend more money by going out to eat than to have to step foot in grocery store. And this means trouble for the grocery industry. What should grocers do?