I got an email today and I’m sure the smart people who are promoting a webinar about the use of consumer feedback on retail websites know exactly what they are talking about. But they may be losing some of their audience by the way they talk. Here’s an example:

If you write your info marketing like you talk to real people you will have a bigger audience.

“Although this customer feedback contains rich social insights, unlocking those insights and making them easily accessible to the right decision maker poses a big challenge for companies.”

I would say, ”Your customer feedback is crucial to you now.” What do you think?

Does that reach out and grab you, making you want to sign up and watch the webinar?

How about this – “Join us to discover how three big retailers have used customer feedback over the recent holiday season to increase online and offline sales. They will share their experience to save you time and money using customer feedback now.”

I am not the world’s greatest copywriter, but I do know how to talk in person and in writing so that people understand me. Let me know if you’d like some help simplifying your info marketing, too.

Featured Products

One-Day Info Products IntensiveLearn how Bob Bly became financially independent selling information products online … in less than 24 months … using a simple, fail-safe system he didn’t even invent!

Seminar on Seminars Audio CD
Discover the “Inside Secrets” to pack your events with people and make a boatload of money!If you want to learn virtually everything there is to know about how to market and promote your own seminars/workshops, this is the program for you. It’s a recent recording of a 3-day workshop

"Some of the links here may be affiliate links. In cases like that I get paid an affiliate commission. I will never lie to you about things like that, but YOUR price if you decide to buy will not be affected. I am also VERY careful not to make ANY exaggerated income claims. Some people make money using my products and materials but the vast majority do NOT. This saddens me, but it's the truth. I only hope that YOU will be one of the few who makes money."

UNSOLICITED TESTIMONIAL: Fred, Your truthfulness amazes me. You do not exaggerate about income claims, and time it takes to be successful, etc. You are truly a breath of fresh air in this business. I have been swindled and conned many times before. - Michael Blythe