BEYOND ADVERTISING: DMP REVENUE STRATEGIES FOR PUBLISHERS

December 12, 2018 | (1:00 pm)

USA (United States of America)

Publishers today cannot afford to solely rely on traditional advertising to bring in revenue, especially when they’re tasked with delivering revenue growth each quarter. Publishers need to diversify their revenue which means a larger data strategy must be in place for 2019 and beyond. In this educational webinar, Mark Sanders, Lotame’s Director of Customer Development, will explore using untapped audience and data revenue streams for publishers, including how to use a Data Management Platform to: