Your travel cooler just became embarrassingly outdated, and not because of some “new ergonomic design” or a fresh coat of paint. The Coolest Cooler is here, and after a failed Kickstarter last year the creator has come back in a big way.

It’s probably hard to imagine a way to dramatically improve your travel cooler, but you probably thought the same thing about the camp stove and look how that turned out. This is a piece of technology that has done the one job it has been tasked with fairly well for longer than I have been alive. You put ice in, you put stuff in, and you pull that little plunger when the ice turns into water to drain out the toxic solution of fish guts, beer, and water that is left behind at the end of the day.

The Coolest Cooler respectfully disagrees that your current cooler is the pinnacle of cooler technology, and seeing what these guys have in mind for their product it’s hard to argue with that thought.

There’s a couple of ideas here that are genuine enhancements to the traditional cooler design. Including a strip of waterproof LED lights, a ceramic blade, a stash place for disposable plates, and a divider that actually keeps water out of the other side if you choose are all things that a great cooler could and should have. The addition of USB ports for charging phones a cameras, removable waterproof speaker for your phone, and a functional blender in the top of the machine? That’s just showing off.

There’s a ton of tech in this little box, and for $180 it’s not surprising to see this second attempt Kickstarter approaching a million dollars in contributions already.