What is the future of polling? How can it impact your messaging and reputation management?

Find out how to use new digital polling techniques to monitor and improve your message.

The fate of traditional telephone or live-caller polling hasn’t yet been sealed, but all signs are now pointing toward an increase in nontraditional polling techniques like sentiment analysis and online surveys.

Organizations are harnessing the power of tools like Google Consumer Surveys and Twitter Analysis to evaluate the effectiveness of their communications or identify potential reputational issues online.

In this webinar, participants will learn about the cutting-edge technologies that can help your organization optimize its listening and messaging functions. Join us for insight into: Identifying key online supporters, influencers and target audiences; Ways to successfully test your online message; and How to develop an understanding of online public opinion surrounding your policy issues

This one-hour webinar will provide public affairs, communications and advocacy professionals with the knowledge needed to explore nontraditional polling techniques.