A woman has been mowed down and killed in China by a rickshaw driver who was distracted by a female pedestrian wearing a miniskirt.

The driver, with the surname of Zhu, admitted he was ogling the 'pretty lady' and didn't see the pedestrian ahead of his vehicle during the fatal accident in Loudi city, south-east China, on January 19, reports Huanqiu.com, an affiliation of the People's Daily Online.

However, the victim was talking on her mobile phone when she was crossing the road before being knocked down by the blue vehicle.

Distraction: The woman the driver was staring at when he hit another woman, killing her instantly in China

Oblivious: Ms Li (left) can be seen crossing the road in Loudi city, unaware of what is about to happen to her

Guilty: Mr Zhu has reportedly admitted being drunk behind the wheel and staring at the woman in the skirt

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According to the Hunan Dushi Channel in China, the incident happened on a busy road in the city at around 10am.

The woman killed is reported to be a 64-year-old with the surname Li.

Speaking to the reporter, the traffic police said that after a woman wearing a fashionable short skirt had crossed the road moments before, the driver was caught on CCTV continuously staring at her.

'His attention was fully devoted on the woman wearing the short skirt and he did not pay any attention to the road conditions ahead of him. Then the tragedy happened,' said the unnamed traffic policeman.

50-year-old Mr Zhu was immediately arrested and given a sobriety test after the accident, the police confirmed he was over the limit and drunk driving.

He has admitted he was drunk behind the wheel, and also admitted he was distracted by the 'pretty lady' when he hit and killed Ms Li.

Mr Zhu has now been arrested on suspicion of causing death by dangerous driving.

Eyes off the road: An officer uses a pen to point out the moment the driver is ogling another woman

Shocking: Sadly the woman is hit and Mr Zhu drives straight over her in Loudi city on January 19 at 10am

No chance: The woman known as Ms Li was announced dead at the scene after being hit by a rickshaw driver