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Clondalkin Flexible Packaging Bury has produced shrink sleeves for cleaning speciailists Jeyes' new Bloo FoamAroma fragrant powder cleaner as part of the new product launch.

Shrink Sleeves have been produced for the Rose and Apple Blossom and Ocean Mist variant of FoamAroma, with sleeves also being produced for a brand new third, Citrus fragrance version, being added to the range.

The sleeves were produced using a PET material, printed in 7 colour UV Flexo.

Speaking about the project, Carl Thorley, Key Account Manager at Clondalkin Flexible Packaging Bury said: “With all of our projects we focus on providing added value to the customer through consultation that takes place during the research and development stage to ensure success.

“The branding of the product is of primary importance, especially when it is a new launch. Shrink Sleeves offer a great opportunity for brands to explore new ways to differentiate their packaging from competitors because of the ability to utilise the full circumference of the item.”

Melanie Billows, Marketing Controller from Jeyes said: “The team at Clondalkin Flexible Packaging Bury were very supportive during the project and were a valuable resource, which has contributed to us having a very effective launch to the market.

“We were delighted with the finished FoamAroma product and look forward to the launch of the third variant within the range.”

Jeyes Bloo FoamAroma toilet cleaner is available in Tesco, Sainsbury’s, Morrisons, Iceland, Wilkos and Savers and coming soon to Asda.

Jeyes has a strong presence in the UK and 60 countries worldwide, offering consumers around the world specialist ranges of products and solutions for cleaning the home and garden.