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Just because the tests past doesn't mean that your users will actually like the change, you can test your features in front of real users using A/B testing. A/B testing is becoming an important tool on the web to test out new features on a subset of your users to find out if they fulfil their purpose and make your decisions based on data not opinions. Split is a rack based A/B testing framework, it works with Rails, Sinatra and any other rack based web framework. Find out why we needed another framework and how to use in Rails, Sinatra and Radiant and the best practises of A/B testing.