DALLAS, TEXAS - June 7, 2011 - Solar Energy Trade Shows today announced that Earvin "Magic" Johnson and Marcus Buckingham will be keynote speakers at Solar Power International (SPI) 2011, October 17-20 in Dallas, TX. This year's inspirational themed general sessions will provide an energetic and moving experience for executives, business owners, and other management professionals in the solar industry.

Basketball legend and business leader, Magic Johnson, welcomes SPI 2011 attendees at the show's opening general session on Monday, October 17th at 5:00 p.m. with an interview conducted by former basketball player turned NBA analyst, Steve Kerr. Johnson's motto is "It's not whether you can become successful...it's how many people can you help become successful." He founded Magic Johnson Enterprises in 1987 to provide high quality products and services for ethnically diverse and underserved urban communities through strategic alliances, investments, consulting and endorsements. Johnson also serves as Chairman and Founder of the Magic Johnson Foundation, where he is committed to transforming Urban America through HIV/AIDS Awareness & Prevention Programs and Community Empowerment Centers.

The closing general session on Thursday, October 20th at 8:30 a.m. will feature Marcus Buckingham, a New York Times bestselling author and motivational speaker. Buckingham's discussion will highlight how individuals can become more productive by focusing on their strengths rather than concentrating on weaknesses. Buckingham will also offer self-motivating suggestions that are supported by data, personal anecdotes, and observations from interviews he's conducted with high achieving workplace performers.

"We are pleased to have these two inspiring individuals speak at SPI 2011," said Rhone Resch, president and CEO of Solar Energy Industries Association. "Magic and Marcus will undoubtedly provide key takeaways for show attendees on how to capitalize on their human potential and how to ensure their long-term success."

"SPI is dedicated to providing exhibitors and attendees alike with the guidance and resources to continue our industry's growth. Motivation as well as inspiration gained from both speakers will be a tremendous tool for all keynote attendees," said Julia Hamm, President and CEO, Solar Electric Power Association.

Presented by Solar Electric Power Association (SEPA) and Solar Energy Industries Association (SEIA), Solar Power International 2011 is designed to serve and advance the solar power industry and draws more than 24,000 professionals representing over 128 countries. SPI 2011 takes place October 17 - 20 at the Dallas Convention Center.

Registration, sponsorship, exhibitor and program information can be found at: www.solarpowerinternational.com.

The Solar Electric Power Association (SEPA) is an educational non-profit organization dedicated to helping utilities integrate solar power into their energy portfolios. With more than 750 utility and solar industry members, SEPA provides unbiased utility solar market intelligence, up-to-date information about technologies and business models, and peer-to-peer interaction. From hosting national events to one-on-one counseling, SEPA helps utilities make smart solar decisions. For more information, visit www.solarelectricpower.org.

Solar Energy Industries Association Established in 1974, the Solar Energy Industries Association is the national trade association of the U.S. solar energy industry. Through advocacy and education, SEIA is working to build a strong solar industry to power America. As the voice of the industry, SEIA works with its 1,000 member companies to make solar a mainstream and significant energy source by expanding markets, removing market barriers, strengthening the industry and educating the public on the benefits of solar energy. www.seia.org

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