Manifest

The Brand

When 100BON was created, we wanted to create a new kind of perfumery heading for well-being.

An alternative perfumery that makes you feel good.

Eco-designed

Because in 2019, everything we do must have a better environment impact and a sustainable design

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Natural

Because natural ingredients such as essential oils are the only one we consider as safe. They can trigger emotions and souvenirs. They have a direct action onto the soul and spirit (MINDCARE®)

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Affordable

Because fragrances should be accessible for everyone.

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Eco-designed

Des produits éco-conçus optimisant les matériaux et leur recyclage.

We work every day to find better alternatives to traditional materials. Here is a little sneak peek of what we use and why :

Plastic: as little as possible and it is recyclable when we have no other choice (pumps), 100% recycled (bottles), or, in some other cases, we use organic vegetal plastic made of sugar cane (bottles). This material is unfortunately still essential in the perfume industry for congestion, weight and cost reasons. We make sure to use only recycled, recyclable or natural products.

Glass: non biodegradable, but infinitly recyclable. It is our main material at 100BON, as our bottle can be refilled. Nevertheless, this material is sometimes being too heavy or too pricey and can not be used for some product range.

Packaging: indispensable to be sold in the majority of the outlets, they are simplified to the maximum : no hold and a biodegradable paper case.

Cellophane (plastic): prohibited at 100BON (which was a little an obligation for some security reasons. So, we decided to use an organic cellophane made out of potato.

The ultimate model : our products are refillable. All of our products are refillable thanks to their detachable pumps. You can buy your refill in our shop, on our website 100BON.com or in the nearest refill station.

Natural

Des produits, naturels à la formulation propre.

We have designed our products to be clean and safe. By applying a precautionary principle, we took off any potentially dangerous and useless substances for human and environment. Our products are guaranteed free of petrochimical, conservatives, artificial coloring, and more. But we guarantee our product to be made of natural ingredients such as wheat or beetroot alcohol, essentials oils, absolutes, resinoides, only natural ingredients.

Only 1 person out of 3 frequently use perfume in France. Abroad, the percentage is even more lower: 20% in the USA and in the UK, and 1% in China. The explanation to this small percentage is always the same: the price.

After taking this into account, it became obvious that we wanted our brand to be affordable and accessible. Nevertheless we didn’t wanted to make concession over the quality of our products because the fragrances represent up to 45% of the cost of the product (65% for the 200 ml refills). For this we limited marketing expenses but also expenses related to packagings. As you can see: there is no ambassador or expensive marketing campaign at 100BON but we make sure to have a much more direct approach with the consumers because we truly want our brand to be authentic and simple.

Packagings are simple design and our bottle are the same for every perfume: this allows us to buy bigger volumes and at the end, to save money.

But then, why throwing up a bottle that we could reuse?

It seems like a trivial question but as strange as it could seems almost every brands have not set up a refillable system when the bottle is empty. We personally decided to set up a refillable system: at home or in a refill station. In this case, it is a way to save you 1/3 of the price.