From helping you pronounce Dirxion (it’s direction by the way ) to providing performance feedback, we do it all.

Not all digital publishing houses are created equal. Do-It-Yourself software will always have it’s place, but can limit the possibilities and customization that current tech allows. From the very beginning in 1996 we set out to make an innovative custom product with our strong development and production teams. You may not see our developers front and center, but they are hard at work staying ahead of the industry and creating new features!

In our line of business, applications with options are better suited to meet customer needs. The customizable elements of our platform and premier service provides a competitive advantage for our customers. Customers as diverse as Baker Furniture and Super Bowl champs New England Patriots have requested and received custom interface design elements to match their style.

Lawson Fleet Solutions recently implemented a slick catalog solution to ensure users can easily navigate to their desired products. The guide starts off with ‘hot dots’ that direct you to the primary product page, which then leads you to a page of related products. From there you are able to explore Lawson’s products with their e-commerce site viewable within a lightbox keeping the user in the catalog. Lawson required diligenceand precision for the creation of this digital catalog so that it is a great solution when users need to find exactly what they want quickly!

We want to hear your ideas and vision for your digital publication. Call our friendly sales team at 888.391.0202 or email at sales@dirxion.com and they can help get you started.

Your mailbox probably has fewer catalogs these days, but some large retail companies are bringing back the catalog to bring back sales. After much research they realized the catalog actually led to more online sales, some of their biggest sales. Yikes! No one wants to miss a big sale simply because they eliminated the catalog.

Catalogs are inspiration and the customers who utilize both channels (physical catalog and online use) are the most valuable. According to Kurt Salmon, 31% of shoppers have a catalog with them when they make an online purchase. By reintroducing catalogs retailers are bringing information to customers and building brand awareness. It’s about who knows you.

Don’t be fooled this study wasn’t done on the boomer generation, studies were done at all age ranges. The catalog had one of the biggest impacts on women 18-30. Not only did the catalog enhance the impression of the retailer but 86% purchased an item only after seeing it first in the catalog. That’s one big number.

It doesn’t stop there, marry your catalog with the a digital publication. It’s another opportunity to reach your customers. Our custom branding options will boost brand awareness and give the feel of the catalog. Remember when we used to cut out items from a catalog? Now we are all about pinning on pinterest and sharing on facebook. Let our social media options interact directly with your digital publication through live interactive feed.

For more information please reach out to us via email or call us 888.391.0202.

The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here
to help!

Dirxion’s 2014 Not-So-Essential Gift Guide is now published in the Compass interface for your viewing pleasure. Please enjoy the items and maybe buy a silly gift for someone you love — just don’t blame us when you are kicked out of the family gift exchange. We sincerely wish you a wonderful holiday season and hope we could bring you a couple of smiles and chuckles.

Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social stage?

By placing your digital catalog in a Facebook application, users can stay engaged while on a familiar platform, never leaving your unique social brand. A Facebook app is a great option that is simple yet effective. When you update your digital catalog on Facebook, you could write a quick status update, allowing users to go check it out in real time.

Adding your catalog to Facebook gives you an opportunity to drive more fans to your products on your e-commerce site. Since the app works just like our digital catalog interface, linking and adding detail windows is a cinch.

You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement.

Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part is ensuring that purchases are fast and easy. Because of this, they added The Big Book as a quick and convenient tab to their website.

Email marketing is still one of the most effective ways to to grow your business. Channel traffic by sending out an email featuring your latest digital catalog. Our friends at REI do this periodically. Their Gear Mail members receive an exclusive preview of sales. Here’s a snippet of the email:

Lastly, don’t forget to blog it! If you have a blog, it is a wonderful tool for showcasing your digital publication’s custom features or informing customers about new, updated pages. Your customer relationships will become more enriched with blogging and sharing each blog post on all your social media outlets will boost SEO!

These are just a few ways customers are implementing their digital publication. For more information please reach out to us via email or call us 888.391.0202.

Two of the top uses of our digital catalogs are research and discovery! Our dynamic development team has created an enhanced search along with superior navigation allowing your sales team to quickly pinpoint an inquiry. This ensures your sales team can quickly meet the needs of customers.

Enhanced search

Custom table of contents

Cross-reference linking

Multiple page-turning mechanisms

Compass’s enhanced search features a filtered search to narrow down the results. Simply click on the filter options and you’ll get refined results. The results section provides nifty page thumbnails with a quick click or touch to get to the final page. Search and custom navigation gives your users the ability to find that needle in your stack of pages.