Newsbrief: As Rovio looks to transition away from being solely a mobile game company, the Angry Birds studio today announced multiple new hires from other industries.

Today the company brought on a handful of new executives, including Randi Spieker, Joe Lawson and Paul Bufton, who will look to diversify Rovio's portfolio outside of games, including animation, books and location-based avenues.

The company has hired people with backgrounds at Mattel, Paramount Pictures, DreamWorks, 20th Century Fox and Warner Bros. in a bid to make this transition from games company to entertainment company run more smoothly.