via GIPHY Here is what SEOs Know About “Possum” Local Search Engine Algorithm Update: From Search Engine Land: All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). The main purpose of the update was to diversify the local results and […]

Another weekend and with it another major Google algorithmic update. What SEOs have been waiting for over two years has finally happened. Last Friday, September 23rd, Google announced Penguin 4.0 is now baked into its search core algorithm, Hummingbird and is now real-time! So What is Google Penguin? According to Search Engine Land, “Penguin is […]

If your business does not have a mobile-friendly site then website ranking can and will likely be affected. If your business or association does have a mobile responsive site (and we hope you do), then you should focus on optimizing with the tools and analysis readily available. Since 2013, Google has been preparing webmasters […]

Our very own Jennie Lane from the Schipul Search Engine Marketing team recently conducted a webinar on how to optimize your Tendenci site for SEO. One of the great things about our Tendenci software is that SEO is baked into the code. That is Tendenci allows you to easily edit SEO tags like Meta, Alt […]

With Google’s recent Search Plus Your World update, it is now more important than ever to have a highly optimized Google+ page. Since Google now shows social results mixed in with organic results, your Google+ page is extremely crucial in helping you appear in Google. With the release of Google’s Search Plus Your World update, […]

Below are links to some of this week’s SEO news. If we’ve missed anything important, please feel free to share it with us in the comments below. Also be sure to follow our twitter account for the latest SEO & SEM news at @SEMBlog. Search News From Around the Interwebz Top Articles from Search […]

We here at Schipul – The Web Marketing Company love to share knowledge, information and news with each other. On any given day, our inboxes are filled with links to great articles, SEO tools, and sometimes just plain awesome randomness. So, we decided on the SEM team to begin sharing some of the articles we’ve […]

Last week, our SEM team at Schipul – The Web Marketing Company, attended the SMX West conference in San Jose, CA. One of the much anticipated panels included “The Spam Police” featuring Google’s Matt Cutts, Bing’s Sasi Parthasarthy and Blekko’s Rich Skrenta. The panel was moderated by Search Engine Land editor-in-chief Danny Sullivan. One of […]

Today is the first day of the SMX West 2011 conference at San Jose, CA. Both fellow Schipulite, Caitlin Kaluza and I are ready to fill our brains with some great SEO candy. Oh SMX, why are you having so many great sessions? I am only one person and can’t be in different places at […]

“For the first time ever, someone’s search history has been busted for something other than porn.” – Stephen Colbert Earlier this week, Danny Sullivan from Search Engine Land, reported that Google has proof of Bing copying their search results. Bing fervently denied this accusation and instead accused Google of click fraud involving “honeypot” search results. Well apparently, the […]