By CraftMaker Pro
Are you wondering why you’re not getting enough customers? Maybe you’re not researching your target market. It’s absolutely no secret that the success of a handmade business rests on having customers. If you want to ...

By Christine Schinagl
Recently, I’ve seen more and more Cutting for Business readers making the switch from selling on social media and marketplaces to selling on their own websites! If you take a look at my recommended path for craft sellers, ...

By Sara Jane Case/Honeybook
In the world of creative entrepreneurs and small business owners, the most trending topics currently are “self-care” and “work-life balance.” One of the main complaints of my clients is that of exhaustion and burnout due to the ...

By Mei Pak of Creative Hive Co.
You’re busting your butt doing a craft show on a hot and humid Saturday. Your booth catches the eyes of two women and they walk over. They look interested! They flip your product over ...

By USAOnCanvas.com
This article is intended to serve as a useful resource for art-makers transitioning from amateur to professional, or hobbyist to career artist. Gleaned from research and experience, this combination of art-specific and business-related tips will provide you with some ...

Articles we recommend reading this month.
In this first article, Business News Daily suggests you shouldn’t rely completely on an Etsy shop. Here are highlights; read the entire article here.
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post, ...

By Jody Gabourie
It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. When you understand the type of people you are marketing to, you can craft ...

By Alyson Stanfield
You were told you needed an email list, so you asked people to subscribe. And they did, but you didn’t do anything with their subscription. Those poor people sat in your system. For months. Maybe years. Never hearing from ...

By Angela Hamilton
I wanted to let all you handmade biz owners in on a great way to promote your shops via Instagram. While other social networks can be absolutely beneficial in spreading the word about your shop, Instagram ...

By Susan Friesen
There’s no denying consumers crave a deeper connection with the companies they do business with; that’s why these days having a fancy website and logo isn’t enough to define your brand. Therefore, it’s very important to thoughtfully create a ...