You may be thinking of lush verdant forests, the wilds of south Florida, money, or maybe even a nod to 420 friendliness. But with thunderous drum roll, brash trumpets and razzle dazzle, we have...

Considering that so many industries look to Pantone for color trend forecasting (which seems weird in concept but I guess everyone loves a mood board), just try and wrap your brain around how many things will now be available in what I consider a Keroppi world color scheme.

When I was very wee, I had a little plush Keroppi doll and my brother had a big stuffed bunny and we made up a game called Keroppi & Bunny and it was basically a sketch show performed to no one, à la All That. Which is exactly what I thought of when greenery came out, as it were.

But considering how the beauty world is all about color, I can't imagine that all this green makeup is going to be released, although if it does it will perhaps be in capsule collections which will undoubtedly go on sale the following season. Green beauty products, in the enviro-conscious sense however— I'm all about that. In fact, the Pantone Color Institute released this optimistic statement about this appointment:

But if you're thinking, Now how the hell am I supposed to be incorporating this into beauty? (I mean, I am, but that's because it's my job) apparently, a bunch of xoVainers have had their fingers on this Greenery pulse long before it was crowned Miss Color 2017.