With the arrival of iOS 9, ad-blocking is coming to mobile in a big way, and it's causing a lot of talk all over the web. It is highlighting the internal struggle some feel about the practice, but also the hypocrisy of some of its staunchest proponents. So far, it seems like the real 'bloodbath' isn't taking place where people thought it would be - namely, publishers - but among personalities.

This is good content. I enjoyed the article, and felt it was very thorough. I've been using an ad blocker (Adblock Plus) for years, especially on my current browser of choice (Firefox). I'm regularly shocked when I use a browser that isn't ad blocked, although I'd gotten used to it on my iPhone using Safari. I love blocking ads, but I can see where that might be an issue for some sites. Is the site something I'd regularly visit? Are the ads useful to me specifically? Can I just scroll past an ad while I'm reading, or is it in-my-face? I hate pop-up ads, especially the full-screen ones. Those sites fill me with rage, and I tend to avoid them in the future. Note: not the ads, the sites. The whole darned site. Was that the intended purpose? I hope not....

Ironically, I found this article and site by scanning through Apple News. I like how it (the News app) aggregates news into one place, and allows me to share links directly from the app, favorite news pieces, and get news that I'm interested in. It's a little freaky how well it figures out what you like and dislike. I'm not 100% certain what "user-hostile platforms like Apple News" means. I'm curious, can you expand on this statement?

Within the Apple News reader, I have ads, of course. But to be able to read the news in this format makes it worth the "pain" of being advertised to. If I want to use Safari to go to a specific site, or if I want to read something ad-free, I can now just fire up my Safari browser on my phone. It's pretty awesome that I can now block ads on my phone, something I couldn't do last week. Something I've been doing on my PC and Mac for, what, eight or nine years now?

Anyway, glad I found this site, and looking forward to reading more articles here!