OnLive has explained why its cloud-streaming service will continue to be unavailable on iOS.

General manager Bruce Grove admitted that challenges with controller support as well as a conflicting business model has meant it will have to reconsider its approach for the App Store, possibly with a dedicated edition of OnLive for Apple devices.

Discussing controller support, Grove said: "It's very easy to sync controls with Android tablets, Android devices, in fact all of these just work.

"iOS, there's more work to do there. We want to make sure that's right, and make sure we've got the right pieces in place before we get that announced and launched."

He added: "There's still work to do there, but iOS is obviously a huge platform. It's not something you can ignore in the background and pretend it's not there. We care about it, we want to make that happen."

Relaunching today (March 5) in the US, Canada and UK, OnLive has been given a new look and a CloudLift subscription model that streams a user's existing Steam library and saves progress to web browsers, smart TVs and Android devices.