In one of the earlier posts, I have written on implementing Facebook Custom Audience Pixel's Standard events using Google Tag Manager. It was about writing JavaScript inside Custom HTML Tag. The values of the parameters too were picked up using JavaScript.
Facebook Custom Audience Pixel Standard Events implementation using GTM Data Layer
In this post let us use GTM's in built Data Layer capability and see an example on how to implement the Standard Events. Implement the Base Pixel as shown … Read More »

Adobe Analytics (often referred to as Adobe SiteCatalyst or Omniture) is an enterprise web analytics solution which has so many advanced features when compared to a free solution like Google Analytics. It is part of the Adobe Marketing Cloud which comes with a lot of varied products. Adobe Analytics is pretty famous in the enterprise web analytics market. Implementing Adobe Analytics is considered a fairly technical process and Adobe awards a certificate for those who qualifies an exam with … Read More »

Previously I have written a post on how to upgrade your Facebook Custom Audience Pixel using Google Tag Manager. The blog post talked mostly about the Base pixel that needs to be placed on all the pages. It included a small example about the standard event "Search". In this post I would be explaining in detail about the other standard events (ViewContent, AddToCart and Purchase) based on Facebook custom audience pixel. We will see how to fire these on the website using Google Tag Manager … Read More »

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About Me!

Hey Folks! I am Ram Manohar, author of this website. I am an Independent Digital Analytics and Tag Management Consultant with more than 8 years of experience consulting 15+ Enterprise clients and many small and medium businesses. You can know more about me and connect using below links!