You’ve all seen the video, but given it’s success at the Cannes Lions 2013 Festival of Creativity, I thought we needed to put up the award winning case study video for everyone to see exactly how this thing played out! We may never see a piece of work win across so many categories again…

[...] a PR agency. The campaigns that we all talk about after the awards for the last few years, be that Dumb Ways to Die, Fair Go Bro or World’s Best Job, are conspicuously PR ideas executed brilliantly by ad agencies [...]