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Monday, April 9, 2012

This classic ad from Volvo kind of reminds me of my home. Off I go to work in my convertible, while leaving my wife with the wagon. Though she is no meek wallflower and definitely has no issue "mobilizing."

Yet it's interesting to see the ads of today that show wagons as vehicles of adventure and escape; though Volvo does not call the XC70 a wagon but rather the much overused term Crossover.

This ad showcasing the off-road prowess and speed is what it takes to make a wagon cool again than so be it. At least we are no longer talking about how many refrigerators full of groceries a Volvo wagon can carry.

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What is The Auto Marketing Blog?

The Auto Marketing Blog is a marketing blog analyzing various companies and their brand engagement online. It looks at efforts that affect sales, new product launches, viral campaigns, social media usage, online media choices, brand lift, and other related advertising . Within these entries I will not only share opinions on what I think brands are doing wrong (or right), but will also provide ideas to further enhance efforts that may improve your own marketing decisions.