本環礁對大溪地的酋長有特殊意義：他們會在這裡唱歌、跳舞、釣魚及舉辦飲宴。 It was also a special place for the ariori to practice their custom of ha'apori'a. This custom included eating to gain weight, and staying out of the sun to whiten their skin. Plump and pale was a sign of “well-being and prosperity” for the ariori and chiefs. Teti'aroa was controlled by the chiefs of Pare-'Arue, and later, by members of the Pōmare Dynasty.[2]

In 1789, William Bligh is said to have been the first European to visit the atoll while looking for early mutineers prior to the departure of the HMS Bounty which eventually suffered a full mutiny.

In 1904, the royal family gave Teti'aroa to Johnston Walter Williams, the only dentist in Tahiti. Williams later became Consul of the United Kingdom from 1916 to 1935.[4] Williams managed Teti'aroa as a residence and a copra plantation.

In 1960, Marlon Brando “discovered” Teti'aroa while scouting filming locations for Mutiny on the Bounty, which was shot on Tahiti and neighboring Moorea. After filming was completed, Brando hired a local fisherman to ferry him to Teti'aroa. It was “more gorgeous than anything I had anticipated,” he marveled in his 1994 autobiography Songs My Mother Taught Me.

Brando eventually purchased Teti'aroa's islets (motus) from one of Williams’ direct descendants, Mrs Duran. The reef and lagoon belong to French Polynesia. (Williams and his wife are buried on motu Rimatuu). He had to overcome political interference and local resistance to purchase the atoll, which is now the property of French Polynesia. Many important archaeological sites have been located, identified, and studied on Teti'aroa. Thus, the historical significance of Teti'aroa to the people and the government of French Polynesia continue to make future development and/or sale questionable at best.[5]

Wanting to live on the atoll, Brando built a small village on Motu Onetahi in 1970. It consisted of an airstrip to get there without breaching the reef, 12 simple bungalows, a kitchen hut, dining hall and bar, all built from local materials - coconut wood, thatch roofs and even large sea shells for sinks. The village became a place for friends, family and scientists studying the atoll's ecology and archeology.

Over the years, Brando spent as much time as he could there and used it as a getaway from his hectic life in Hollywood. Although he didn’t spend as much time there as he wished, it is said that he always cherished his moments on Teti'aroa. During his stay on the island he was often visited by his children, grandchildren and great-grandchildren. Upon his death, Brando's son Teihotu lived on the island for some time.

Eventually the village became a modest hotel managed by his Tahitian wife, Tarita Teriipaia, who had played his on-screen love in Mutiny on the Bounty. The hotel operated for more than 25 years, even after Brando left French Polynesia to return to Los Angeles. Many hotel guests lamented the lack of amenities normally found at an island resort.[6]

In 1980, the famous maxi yacht S/Y Condor of Bermuda ran aground on the Onetahi reef, which caused it to be shipwrecked and written off by insurers. Purportedly, Brando and the owner of the yacht engaged in a brief bidding war for rights to the vessel’s polished mahogany hull (as reported by its owner in the New Zealand yachting magazine, Sail in 1981), which Brando, it is believed, wanted to use as a bar at a resort he planned to build on the island. The yacht was salvaged, and sent to New Zealand for repair.