BA 178 Final Exam A Summer 2007 Student : ______________________________________ Section :_______________________________________ Instructions: Answer all questions in Part A, two questions in Part B, one question in Part C, and all parts of Part D. One page of notes (both sides) is allowed but no other materials may be used. Any instance of cheating will result in failure of the exam. Part A: Multiple Choice (40 points) Answer all questions in this part. Write the best answer to each question on your Scantron form. (2 points each) 1. When a firm has a strategic goal of pursuing a low cost strategy on a global scale, the firm should follow A. a global standardization strategy B. a localization strategy C. an international strategy D. a transnational strategy 2. Early entrants to a market that are able to create switching costs that tie the customer to the product are capitalizing on A. economies of scale B. pioneering costs C. first mover advantages D. early entrant advantages

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