Anheuser-Busch Archives - Event Marketer

As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...

In an effort to boost positive sentiment among 24- to 35-year-olds who typically drink craft beer, Budweiser activated a series of Denver-based events that treated millennials to an entirely new take on the Halloween season—a fictitious Budweiser Bottling Plant turned pop-up party… for the undead. The brand’s “Fear Fest” program ultimately attracted 7,000 target attendees...

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...

Stella Artois gave Torontonians all the feels last fall with a multisensory experience aimed at building its image as a premium beer brand. Targeting adventurous foodies, ages 25-34, the brand partnered with some of Toronto’s biggest artists to create the Stella Artois Sensorium—a hands-on, share-worthy dining experience that stimulated attendees’ sense of touch, sight, taste,...

To emphasize among foodie millennials obsessed with craft beer that Budweiser is made with just as much passion and care, or,“Brewed the Hard Way,” as the tagline states, the brand turned to something equally simple and satisfying: burgers. The Bud & Burgers Tour hit the summer’s hottest music and food festivals in 2015, and paired...