For a family of supposed aristocrats, the Crawleys have more in common with the Kardashians than Lady Edith may care to admit.

Last spring, after Downton Abbey’s third season finale aired stateside, show executives revealed that plans for a “range of products” inspired by the beloved program, including fashion, furniture, and accessories, were well under way. “In retail terms, the first series launched the program and the brand, the second year ratified it and the show didn’t even hit its high point in the U.S. until this year when series three ended,” producer Gareth Neame explained. “It’s very rare for a British drama to have this much retail potential.”

Neame isn’t the only one to recognize Downton Abbey’s commercial potential. One historic British company is doing its part to meet widespread demand.

According to the Daily Mail’s recent reportage, Mylands, a venerable producer of paints and wood polishes, has begun mass-producing the two shades of gray used to decorate Downton Abbey’s ashy kitchens. The colors—named Empire Grey and Amber Grey—apparently reflect style typical of the drama’s post-Edwardian setting. “We have been selling paint to the production team behind Downton Abbey since it started in 2010,” said a Mylands spokesperson. “[A]nd after its success we decided to sell them to the general public.”

Given their growing empire, we can only imagine what’s to come for the Crawleys. But if history is any indication, perhaps fusion restaurants, sex tapes, and a lesser sibling’s sock line?