Perks and Incentives

Vehicle Protection Plan Consumer Survey (2019), conducted by AmTrust Specialty Risk and Axiom, provided relevant information about the modern consumer mindset when purchasing F&I protection products before, during, and after the sale. The following information discloses how to improve overall customer satisfaction throughout the buying process by identifying major influencers of change as the automotive industry transitions into a new digital era.

of consumers want fast-track or priority repair service

of consumers would like to schedule a complimentary pick-up ride from the dealer or ride-share service

%

receive rewards (e.g., Starbucks coffee) or points redeemable from a local merchant for regular and timely maintenance and care of your vehicle

Perks and incentives are highly valuable to consumers who are purchasing F&I products. Through rewards programs and other enticements, automotive consumers find buying protection products more appealing.

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