Gene Simmons Wants to Trademark His Horn-Hands Gesture

Gene Simmons is awaiting word on whether the U.S. Patent and Trademark Office will give him the thumbs up on registering a hand gesture.
Simmons often makes the devil’s-horn hand signal onstage, with index and pinky fingers up, and his thumb at a perpendicular angle. If his application is approved, he’ll add a trademark for this gesture to a seemingly endless array of other Kiss-related items – from toilet paper to coffins. Simmons says the mark would be for his use during “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.”