Facebook for Business Marketing: Great Links This Week

Hot Links on Facebook for Business Marketing

CMO’s Guide to the Social Media Landscape PDF This is a GREAT table. It rates the social media sites of Facebook, Twitter, Flickr, Linkedin, YouTube, Digg, Stumbleupon, and Reddit on 4 criteria: customer communication, brand exposure, traffic to your site and SEO. Facebook gets a GOOD on customer communication and brand exposure, and OK on traffic and a BAD on SEO.

Insto.re Lets Local Businesses Offer Instant Rewards for Facebook Likes “Momentus Media has released a new tool called Insto.re that allows brick and mortar businesses to offer customers an in-store reward for Liking their Facebook Page via mobile phone….Insto.re is a free, fast, simple but powerful way for local businesses to increase their Facebook fan count and collect email addresses.”

Mastering the Art of Facebook Likes Analysis of 3 months of data on Facebook and Twitter article reactions, including more than 40 million “likes” to 100,000+ articles. Click to see what they learned.

John YI says “We are not the menu, but the discovery channel. We are leveraging the value of not only the Fans, but the friends of Fans. The optimization is not just on the bidding and the pricing of the paid ads, but the shares themselves – the language, the offer.”

7 Tools for Managing Your Facebook Fans These tools to help with Facebook for business marketing are: Assistly, Buddy Media, Faceconnector, Get Satisfaction, Hearsay, Parature, SpigitEngage For Facebook.