Maurices Incorporated

About Maurices Incorporated

Maurices outfits the young women of small-town America. The chain sells dress, work, and casual apparel for 17- to 34-year-olds at more than 950 specialty retail and outlet stores in some 45 US states, Canda, and online. It sells clothing under the maurices and Studio Y brands, as well as perfume, hats, gloves, and other accessories. The company focuses on small markets with populations of 25,000 to 150,000 people, which offer fewer shopping options than larger cities. Most of its stores are situated around major discount retailers and department stores. Founded in 1931 by Maurice Labovitz as a single shop in Duluth, Minnesota, the company is owned by apparel retailer Ascena Retail (formerly Dress Barn).

Geographic Reach

Duluth, Minnesota-based Maurices has stores in 46 states. Most of the company's stores are located in the US. However, the women's apparel chain is growing in Canada.

Financial Performance

Maurices contributed about 22% of parent company Ascena Retail Group’s total revenue in fiscal 2015. Its sales have been growing year-over-year.

Strategy

The company is adding stores with the goal of increasing its network to more than 1,300 stores in the US and Canada. Over the past five years, the company has opened more than 250 stores.