Nielsen Releases “State of the Media: The Social Media Report – Q3 2011”

Nielsen has announced a new study: “State of the Media: The Social Media Report – Q3 2011.” Released in the form of a slideshow, the study provides insight into exactly how much influence social media has over consumer behavior, both online and offline. Nielsen found that social networks and blogs reach over 80% of active U.S. Internet users, and take up almost a quarter of time spent online. As such, Nielsen claims that it’s important for traditional media, retailers, and advertisers to understand how consumers use and share content. Other findings include:

Almost 40% of social media users access social media content from their phone

Internet users over 55 are driving the growth of social networking

Social networking apps are the third most-used among smartphone owners

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