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They take a cache of someone's site and store nearly the whole thing. Surely that's breaching copyright.

White Rabbit, the judge in the Fields vs. Google dispute decided Google's cache was "fair use" and not breaching copyright. While that decision isn't necessarily intended as an authoritative "all-in-one" answer to what you commented above, Google and other search engines can use that if someone sues them for something similar.

Service requirements vary according to jurisdiction and the subject is too complicated to address in this blog post. Typically, service must either be in person or by certified mail.

This is one thing I notice lots of people confuse especially with C&D letters. I think many are so "used" to receiving subpoenas, summons and what not via postal mail that they've come to expect C&Ds being legitimate only if received that way.

Unfortunately C&Ds don't have to be sent via postal mail only, as there's lots sent via email (even one sent via PM). Heck, C&Ds don't even have to be sent at all if the complaining party opts to sue instead, such as Microsoft for trademark infringement.

He he, and maybe to "complicate" this even more, even service of process via email is allowed, albeit under very limited circumstances:

Careful there. They might sue you as well, especially if they think only they have rights to "Jones Day".

While I'm not a lawyer, and from what I've learned from experienced pros on this, I'm rather mystified how this seemingly humongous law firm thinks it has a trademark dilution claim against BlockShopper. I guess they don't have technology-savvy lawyers who are versed on these things? October 13, 2008

A collective mark is a trademark or service mark used, or intended to be used, in commerce, by the members of a cooperative, an association, or other collective group or organization, including a mark which indicates membership in a union, an association, or other organization.

Collective trade marks are trade marks owned by an organisation (such as an association), whose members use them to identify themselves with a level of quality or accuracy, geographical origin, or other characteristics set by the organisation.

The National Association of Realtors' web site indicate they've been using the term (in caps, actually) to identify members of their organization for a long time. Its members have generally accepted such.

Actually I was thinking that's maybe a "better" and more "acceptable" approach to using the letters SEO as a trademark for a collective group of search engine optimization experts, although I'd imagine it'll be a nightmare trying to get a consensus or even a way to figure out how to "classify" and "accredit" one as such. In which case, it's probably better to leave SEO alone as it is.

Good luck to Mr. Gambert or whoever in trying to secure a service mark for SEO. Even if by some stroke of (bad?) luck his application is approved, it's not necessarily going to give him a magic wand to wave against people using SEO for search engine optimization.