How mobile technology is changing the way that consumers bank – Mobile Commerce Daily – Columns

In the fourth quarter of last year, 30 million U.S. consumers accessed their financial services accounts via mobile devices.

Mobile banking lends itself to personal scheduling, providing users the added convenience of accessing banking information while on the go.

As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.

Here are just a few of the new mobile concepts banks are using to stay ahead of the technology curve.

Mobile Web site and mobile apps

Mobile Web sites and mobile apps are generally the first thing that comes to mind when people think of mobile marketing – and rightly so.

A mobile site is your front door to the Web for people on the go. Where is your bank? What are the hours of operation? What is your phone number? What are other people saying about your bank on local search reviews?

The first step is to create, design and develop a mobile Web site. Today, it is a necessity.

The second step is to begin thinking how you can add value for your customers with a mobile app.

Perform a competitive analysis on the mobile apps that other banks have deployed and make your mobile app better. Target your audience of mobile device users and create value for the customer who is on the go.

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