HOW IT FEELS/SMELLS/LOOKS: The kit comes with a colorant, an activating cream, and a once-a-week deep-conditioning treatment that smells like coconut.

WHY WE LIKE IT: This award-winning home color leaves hair looking glossy and feeling soft (not dry or damaged at all). It's great at covering grays, but 28 days is pushing it in terms of how long it lasts—it tends to fade a bit faster than that.