Tell us about the Opportunity / What is it?

DC Thomson has a long history in Children's Entertainment. We have a diverse portfolio of successful publications including Beano, Dandy, Shout and Animals and You.
We are a trusted brand with emphasis on parental approval and we focus on the reader and the product first.
We have proven skill with our licensed publications WWE Kids, Nickelodeon and Animal Planet won on the strength of our editorial material which is all created in-house.

What is the Marketing Objective?

How does it work?

There are a variety of ways to get your brand involved with our titles. We offer various sizing and positions, loose inserts and coupons and can adapt to creative advertising throughout the package. We can also offer an increasingly popular front cover integration. For more information please contact Amy Reeves via the contact details tab.

Who's used it in the past?

Previously we have carried display pages and advertorials in our children's titles from the following brands; Warner Bros, E1 Entertainment, Universal, Momentum Pictures and Paramount.

Features / Benefits

One in every ten children read a DC Thomson children's title.
DC Thomson introduced the DCT Youth Insight Programme in September 2006 to provide regular and detailed insights into the lives of our target consumers. Reporting twice yearly, it helps to gain a deeper understanding of children aged 7 - 14. Readers of our children's portfolio are keen cinema goers with 4 in 5 saying that they love going to the cinema and 1.2m readers visiting the cinema in the past year.