Nintendo may be kicking itself for not bidding on the website in February when it was put up for auction and instead filing the complaint. Nintendo could have simply bid and paid a lump sum to own WiiU.com. Now, it looks like they’ll have to spend much more and go through extra trouble if they want it.

Microsoft is in a similar situation with its attempts to get XboxOne.com and just filed a complaint with the National Arbitration Forum in hopes of taking over both XboxOne.com and XboxOne.net, which are owned by a guy in the UK who bought the domains two years ago.

The lesson from all this? Become good at predicting console names, buy the domains, and get rich.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.