What’s love got to do with it?

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It feels like we are getting more and more comfortable talking about love. We use little hearts, xoxo, and ‘love you’ in our everyday online conversations. Sometimes it is towards someone we have never even met in real life before! So what does this all have to do with your business?

People want to experience love in as many ways possible. This included your crafty biz. So give it to ‘em! Expressing love in your communication can be done in various ways. I think your website is a great place to start because it is your portal to the outside world.

Here are 3 easy tips to infuse love into your website:

Have a smiling picture of yourself on your homepage. When customers see your radiant face on your site, it allows them to make a personal connection. They realize that there is a person behind the business and that makes what you do more desirable.

Romance your About page. Did you know your about page is the most read page on your site? Well it is! Make sure you take this opportunity to share your story. Customers LOVE hearing about how you started, and what your journey has been. Bonus hearts for studio pictures!

Keep in touch. Make sure you have a blog or newsletter where you let your lovers know what is going on. Tell them where they can find you next and if you have a new product launching. When you write, pretend it is for your best friend. That way it will sure to be chocked full of loving goodness.

Share your love stories in the comments below. How are you going to infuse more into your business?