Altimeter Sees Two Paths To Native At Scale -- Livefyre has a network of more than 450 publishers and media companies, such as AOL, CBS, Dow Jones and Time Inc., according to Kretchmer. One of native advertising's marked advantages is that in being more engaging and content-rich, which is arguably the antithesis of data-driven display advertising, it can combat banner blindness and consumer aversion to overly commercial and sales-y messaging from advertisers.

7 Reasons Destroying Syrias Chemical Weapons Will Be A Lot Harder Than You Think -- Walker said that in the U.S., the remaining chemical agents used for weapons are sitting around well-organized in massive barrels that basically look like beer kegs, and which can safely be destroyed in a chemical process. That involves using hot water and an additional caustic chemical that reacts with the chemical agent to destroy it. Given all this, experts disagree whether its really possible or practical to destroy Syrias chemical weapons stockpiles. Or, said Cohen, the former Israeli liaison officer, the Syrian regime could begin a long and complicated cat-and-mouse game with the international community to hide and maintain their chemical weapons program.