New Video: JoJo – Save My Soul

Singer JoJo released the emotional visuals for her single ‘Save My Soul‘ on Friday 8, which is directed by her friend and daughter of the late Robin Williams, Zelda Williams.

The 25-year-old singer took to her Instagram page to write a heartfelt letter letting her fans know why the video is such a personal one to her, describing the loss of her Father, who battled with addiction as her ‘greatest heartbreak’.

JoJo’s friend Zelda also took the opportunity to express her thoughts on directing the video via her Tumblr page and what it meant to her since losing her Father in 2014, who also had a history of addiction.

‘To say the ‘Save My Soul’ video means a lot to me would be an understatement of stupendous proportions. It’s not just that Jo and I have been wanting to collaborate for most of the 10 years we’ve been friends, though that’s certainly an important part of it… nor is it the terrifying fact that this was my first turn getting to direct, an honor and responsibility I’m still shocked the ‘grownups’ let me do. It’s not even our shared experiences with addiction and loved ones who suffered from them, though that is the very real inspiration behind this song and video…

In the end, the thing I am most grateful for is the trust Jo had in me to help her tell a story I know has been percolating in her for a very, very long time.

Save My Soul is Jo’s very real, very honest ode to addiction, and in her expressing her truth, I wanted to give others the opportunity to do the same.

Save My Soul is Jo’s very real, very honest ode to addiction, and in her expressing her truth, I wanted to give others the opportunity to do the same. So, because I like to make things interesting (and arguably difficult), I decided to drag a therapist’s couch into the middle of Joshua Tree and make our wonderful band of misfit friends sit on it, Jo and I included! No, you don’t get to hear their truths, that’s my responsibility alone, but the courage it took Jojo to sing this song deserved courage in return, and each of them delivered on that a hundred fold. I wanted the real, beautiful emotions of people we both know and love to be the instruments that played alongside Jo, and that’s exactly what I got.’