Unwanted Goods (to start) Become Assets! Billions and billions,
perhaps trillions of dollars in unwanted assets are stored away in 7-out-of-8 homes
and businesses around the world. These assets possess valuable intrinsic qualities but
are currently of indeterminate worth. The Cloud Sharing Bank, using input from a network of specialty sites like JeanBank.com, creates and establishes a 'Perception of Value'
where none now exists by appraising assets at generous Fair Market Values based on original M$RP
(or current retail market), condition and interest/demand. Depositors virtually deposit unwanted
assets making them available 'for withdrawal' to other Depositors and while no cash changes hands
(except P&H), each Depositor's JeanBank account reflects a real cash-like transaction. JeanBank
facilitates the physical transfer of assets by virtually performing typical bank services.

No longer
must consumers succumb to the cutthroat intermediaries who prosper buying assets by the creed
"Buy low, Sell high!" A complex combination of emotional, psychological, social and physical needs drive the primary domestic shopping experiences beyond one-billion dollars a day acquiring new goods that displace assets with considerable intrinsic value but no common market. Add to that sum all the held assets people choose not to dispose of because of their perceived worth (including purchases of consumer goods, collectibles, hand-made creations, art work, memorabilia, antiques and more) and you have a monumental inventory with global appeal for zero cost and without expense to consumer/Depositor. JeanBank is an updated Ebay-like platform combining auctions and stores (buyer & seller markets) while promoting a broad range of unique acquisitions utilizing a virtual currency!

We are creating a global
virtual bank where anyone anywhere can deposit any asset of any value they no longer need thus making
goods 'Available for Sharing' by other Depositors. Unlike Bitcoin Cloud Sharing creates a virtual Cloud Sharing Economywhere physical assets, not cash, create the Cloud Sharing Currency. The Cloud Sharing Bank transacts the
physical transfer of goods and virtual transfer of values - all the services
a bank performs in the normal course of business and a few more.

Primary retail consumers of non-durable goods like clothing spend more
than one billion dollars a day, yet the residual value of those goods is only 0.0025 percent. Why? The thirty-five ($35) billion
dollar secondary market is controlled by three 501c3 organizations (and for-profit Savers Inc.) that account for 97+% of secondary sales.
They determine the 'real world' selling price of these goods/assets that cost them nothing and set market parameters for
consignment and resale stores also in the secondary market. Conversely, 97+% of primary consumers receive nothing ($0.00)
for 'donated' goods that often cost big bucks and still have significant intrinsic value. By law, 1.5M 501c3 non-profits cannot determine
a value for these donations and thus all goods, regardless of cost (Walmart to Nordstrom), are usually sold at one low price.
Our initial concept and current working model is largely based on the clothing industry but will be expanded to include all assets under the Cloud Sharing Bank umbrella.
We create a sub-primary retail market where asset appraisal/valuation is based on MSRP replacement cost or owner's perception of value.

Dad opened his first retail store in 1971 when he partnered
with a McAlpins (Genesco) buyer during the bell-bottom boom.His experience over the years as an apparel
retailer and manufacturer’s rep for major companies give him a thorough knowledge
of the primary retail industry.Mom and
Dad opened the first jean exchange in Marge Schott’s University (of Cincinnati)
Plaza in 1991 not realizing the true depth and potential of the market. I was
born in 1992.Lessons learned since
then - from focusing on the primary purchaser to establishing a working
relationship with brand name manufacturers, reps, buyers and retailers - are
evident throughout this business plan.My twelve-year working knowledge of a unique, unexplored market (as a
cute, brilliant 7 year-old weekend jeans folder and cashier my math prowess
astounded customers) distinguishes JeanBank from our Harvard competition.~JeanieB

OUR MARKETS

JeanBank has a
unique and fun way of presenting one’s persona through social media

while providing
consumers with information on brand names sold through domestic retail stores.

JB also creates a
market, currently non-existent (except ThredUp.com where Goldman Sachs just invested $81 million), for post-purchase consumer goods.

SOCIAL MEDIA & PERSONAL CONSUMER GOODS

JeanBank Market Segments – domestic ‘09

NAICS

Type

millions

Companies

stores

44811

Men

$7,707

1,189

5,019

44812

Women

$ 35,780

1,472

20,773

44813

Children

$5,420

208

3,953

44814

Family

$ 81,970

1,983

41,325

$130,877*

4,852*

71,070

45211

Department

$129,293

65

6,481

44821

Footwear

$44,005

1,419

26,903

44831

Accessories

$25,717

22,927

45111

Sportswear

$37,189

718

6,583

45212

Budget

($124,760 not included)

$248,979

2,202

62,894

total

$379,856

7,054

133,964

*50 largest
apparel companies account for 65% of revenue

Average Revenue

year

$380B

month

$31B+

week

$7B+

day

$1B+

www2.census.gov/retail/releases/current/arts/sales

From birth to death most
ofEarth’s 6 7 billion humans
cover their bodies from head to toe with branded apparel manufactured as gender
and age specific product lines for consumers to purchase from budget, moderate,
better or premium retailers. Significant retail revenue comes from apparel,
footwear, sportswear and accessories markets where domestic consumers spend
about a billion dollars each day on ‘soft’ goods.COST is the top purchase driver for apparel; overall, 84% of
consumers named price as the single most impor­tant factor in choosing
their purchases according to Cotton Incorporated’s Lifestyle Monitor.JeanBank promotes brand product lines and
identifies with the retailers selling them but also adds a new ‘FREE cause
you’ve already paid’ tier to the price structure by creating a market for
nearly new, previously purchased goods no longer meeting consumer requirements.
Initially JeanBank includes casual goods comprising more than 50% of the
outlined segments.

When social media
first emerged, it was a platform for communication, for sharing information and
life updates with friends and for building new connections.A shift seems to be happening however, as social media emerges as a place not so
much for conversation, but for sharing links and now goods and services through
collaborative consumption. There has been a noticeable drop in the amount of
conversation on Twitter, for example, and a huge rise in the amount of links
shared.JeanBank uses social media to
reach consumers searching for specific styles, brands and sizes by making it
possible for them to capitalize on past purchases no longer serving a useful
purpose.Goods, like jeans that are often identifiable by their tag &
pocket, have armies of faithful consumers that inspire and support our
collaborative vision!

TARGET MARKET (primary consumers &
collectors)

JeanBank (JB)
targets primary purchasers before they dispose of valuable goods no longer
serving a purpose.Our goal is
familiarity with potential Depositors before this occurs by being their source
for pre-purchase information on brand product lines and retailers.Consumers pay hard earned cash for goods
and appreciate original cost, perceived value, and remaining usefulness; these
are unvalued goods not without value, hidden assets with intrinsic value but no
visible market or worth.JB simply
gives them an acceptable Fair Market Value.This portion of the JeanBank website is operational and includes
current, classic, designer, vintage and collectible items.For those who don’t wear pre-owned goods JB
plans a unique way of virtually donating to a favorite charity or non-profit
while adding their goods to the universal JeanBank pool.

For a microcosm of this target market we
suggest a stroll through any successful mall.One such mall in Cincinnati is the Kenwood Towne Centre anchored by
Macys, Nordstrom and Dillards department stores; additionally nearly all of the
retailers cited herein maintain one or more stores there.If possible, view the businesses from the
perspective of the consumer, the manufacturer and the retailer for a better
understanding of the market. Tally all of the purchases made there in a day, week
or year and for every $100 spent the current residual value is only $0.25 – one
quarter - a value we attribute to research firm NPD Group of Port
Washington, NY (2003).

COLLECTIBLES ~ HANDMADE & DESIGNER
ITEMS ~ People collect, inherit and own all
sorts of goods they eventually tire of and store in drawers and closets for
lack of an alternative.Not everyone
wants to hassle with auctions, trade shows, Craigslist or such so many
semi-valuable items end up collecting dust.JB initially targets collectors who can ‘price’ items with a fair market
value for trading or donating like jerseys, hats, belt buckles, T-shirts
featuring basketball, football, baseball, soccer, hockey, music, schools,
organizations, associations, teams, brand names, cities & locations,
comics, Disney, Harley gear, jewelry, military, the infamous and more.If you can give it a price its JeanBankable!

JeanBank’s Old Blue, for example, has
expertise is vintage clothing and specializes in denim that is bought and sold
by global boutiques and collectors at the Rose Bowl in Pasadena on the first
Sunday of each month.What’s a fair
market value for today’s vintage denim?(see Collectible/Vintage category @JeanBank.com)In the 1980s Japanese Boom magazine
featured young fashionistas wearing high priced vintage jeans, gym shoes,
shirts, and accessories. Featured articles included boutique visit, interview
with owner, subject’s school, family, friends and a history of fashionista’s
1952 501 button-fly, buckle-back, hidden rivet $3,400 Levis and how they differ
from the ’63 model.The article
contained details on the $1,600 1st edition Air Jordan Nikes being
worn and don’t forget fashionista’s piste de résistance, a$5800 Lee
buckle-back denim jacket - that’s just one collectible market we intend to
cultivate.Curiosity brings traffic.
What could seem ostentatious in the USA may be a super-trend in China, India or
Russia as they experience Denim Booms!

THE NEED -
CONSUMER FAILINGS & PROBLEMS

JB fact: everyone
grows bigger, some faster, some more than others

WEIGHT GAIN/LOSS~ JeanieB, of JeanBank, is a university neophyte well aware of
the ‘Freshman 15’ pitfall where new college students reportedly gain an average
of 15 pounds their first year.An
episode of Seinfeldhilariously dealt
with Jerry’s vanity and his traumatic transition from 31” to 32” Levis and
there’s traditionalist Cowboy Bob’s dilemma that follows, all confront the
common problem of weight gain and the need to replace goods.In each case, goods of significant quality
are no longer useable due to a change in consumer’s waist size.The NPD Group asked 3400 jeans owners (who
owned an average of 8 pair each) why some went unworn; 18% responded “no longer
in style”, 16% said “too large” and 48% declared “too small”!

QUESTIONABLE PURCHASES ~ A complex
combination of factors motivate consumers to buy goods and occasionally they
‘own' questionable purchases when the manufacturers tags are removed or a
receipt is lost.Wrong waist, length,
fit, style, color or gift are common errors made by consumers who often keep,
rather than return, goods that are useless to them. There is no market for
these goods and they immediately loose 99.75% of the original purchase price
regardless of brand, use or condition.THIS ENORMOUS DISCREPANCY
IS OUR WINDOW OF OPPORTUNITY!

FYI ~ As part of a classroom experiment
Canadian college student, Josh Le, wore his new Nudie jeans 330 times over 15
months before he washed them the first time.While the average pair of jeans last 18 to 60 months (unworn they last
forever), the capacity to wear them varies greatly and herein rests a major
need for JeanBank.In general, goods
from more affluent consumers with larger wardrobes tend to receive less wear
and last longer.

TOGETHER available goods in excellent
condition create a new pool of potential Deposits in the billions of dollars.Very little research exists but the NPD
Group did find 42% of apparel purchases retained a significant portion of their
original quality one year after purchase.CURRENTLY THERE IS NO SERIOUS MARKET FOR THESE GOODS SO THEY
HAVE LITTLE OR NO VALUE.That’s how our
competition sees it.

HARVARD
COMPETITION

ThredUp.com - $131,000,000 invested

date

funding

Amount

Primary VCs

Secondary VCs

4 / 2009

start-up

$300,000

Trinity Ventures

Founder Collective

7 / 2010

Series ‘A’

$ 1,400,000

Redpoint Ventures

High Line Ventures

5 / 2011

Series ‘B’

$ 7,000,000

NextView Ventures

10 / 2012

Series ‘C’

$14,000,000

Highland Capital

07 / 2014

Series ‘D’

$27,000,000

Highland, Trinity, Nextview

09 / 2015

Series ‘E’

$81,000,000

Goldman Sachs

SINCE THE ORIGINAL WRITING of this business plan, Thredup
has again changed their format TO RESELLER & CONSIGNMENT paying as little as 10% to sellers while accepting only 50% of goods! Their inexperience
and mistakes continue to doom the Tredup site, in our opinion.

In 2009 a couple of Harvard Business
School students were brainstorming and saw a need for a website where adult
shirts could be exchanged.They put
together a plan that was runner-up in the annual Harvard Business Plan contest,
the Capstone of the school’s MBA Entrepreneurship curriculum.With $300,000 in
start-up money they launched ThredUp.com but soon realized it wasn’t working
the way they anticipated.Their initial
formula sold pre-paid USPS boxes to customers who filled them with shirts to
trade to another customer for a service charge; put one box in, take one box
out.The shirts themselves had no
perceived value they simply comprised one box.

Armed with $1.4 million they discovered
their concept was best suited for children’s clothing.Put a box of 2Ts (age 2 toddler) in and pull
a box of 3Ts out and pay ThredUp a $9 to $16 service charge plus postage.Business is good. By March/April 2011
ThredUp.com was receiving about 600,000 hits a month, had 4,500 boxes in
inventory, had shipped over one million items and was enrolling about 1,000
moms a day.ThredUp could not crack the
adult market (see Cons below) and has chosen to expand horizontally, recently
launching a mommy-baby blog called DailyThred.

PROS:

üThredUp provides a
simple, unique service at a reasonable price for goods with intrinsic value in
disuse

üMothers find nice
newborn through toddler clothing and only spend $16 including service charge

üDailyThred
mommy-baby blog emails you often with features and Topic of The Day like Homemade
Halloween

üThredUp has a
decent inventory at zero cost and April traffic was up ten-fold since 10/10 –
success proves the market exists

üNew customers are
permitted to withdraw two boxes before depositing one of their own – trust and
honesty are central

üSite is well
organized and easy to navigate but a bit too structured

CONS: (why it cannot
serve the adult market in present form)

üThredUp.com only
serves the least significant 7% of the apparel market and failed to penetrate
the remaining 93%

Harvard Kicker – JeanieB
believes the HBS grads missed the Mother Lode!When you create and control the Perception of Value you gain the ability
to create wealth for people!The more
goods are worth the more valuable a service becomes, it’s the ‘Mother Lode
Secret’, creating wealth for 7-out-of-8 primary consumers from goods perceived
as worthless.

MINOR COMPETITION - Brick and mortar
competition includes for profit consignment shops and resale stores. There are
also for profit businesses that rent charity names for a small percentage,
AmVets for example (3%).Their role is
so minor we do not consider them competition.Online auctions may include new or pre-owned goods and at this writing
Ebay has listings for 751,210 jeans of which 128,511 are auctions. Over 95% end up
at one of the big three non-profits; Goodwill, Salvation Army and St. Vincent
DePaul.

ISN’T THIS THE SECONDARY CLOTHING MARKET?
In general
secondary retailers do not recognize brand names or the price
differential in their cost.Our goal is
to access goods before they’re given to charities and non-profits comprising
most of the secondary market!People
donate goods, probably because they have no other options, using the convenient
garbage bag for transport.A fatal
curse condemns the brand identity, quality, and care - all the valuable
characteristics – to obscurity when only nameless arms or legs emerge from the
bag!Sorters empty bags placing bottoms
in one basket and tops in another with no regard for their intrinsic value.Secondary stores generally sell goods the
same way; bottoms for one price, tops another.They do suggest a very modest tax-deduction (jeans $4-20) but they
simply give you a blank form because 501c3charities and non-profits
CANNOT determine a Fair Market Value for any donation.As a third party JeanBank can
determine a Fair Market Value providing primary consumers with significantly
larger itemized tax-deductions and a new cash-based-perception of goods.

FYI ~ PICKERS profit by knowing the value
of goods!They shop charities and
non-profits on a daily basis for themselves, resale shops, consignment shops,
flea markets, online sales and auctions, etc.Pickers hunt ‘the good stuff’ and as a result these goods will be sold
within an hour of being put on display.On a good day pickers may shop 10 to 15 different stores.We know Japanese buyers who rent a van on
one coast and drive cross-country picking and shopping as they go.At turn-around they’ll ship those goods home
and head back across the USA or turn the van over to another team.Keeping JeanBank cashless (at least to
start), except for donations, eliminates the pickers who make a living
understanding the Perception of Value in cash terms.

JB CLOTHING BANK operates like a collaborative
bank virtually accepting Deposits and Withdrawals of Savings Boxes.JB controls the flow of credit and the
Perception of Value by treating unvalued goods as assets, appraising them much
as one would durable goods like pre-owned cars where resale value is based on
original cost, wear and the appeal of a particular brand or style (three
pre-owned cars sell for every new one). Depositors determine a cash-based value
for collectibles even though no cash trades hands; the Perception of Value is framed
in cash.

WHAT’S IN THE BOX?HOW CONSUMER DEPOSITS & WITHDRAWALS
WORK ~ JeanBank appraises post-purchase goods and credits the Depositor’s bank
account for their replacement value, which can be redeemed or
transferred. Once a box has been filled and a Fair Market Deposit Value
determined and accepted the Depositor can use their JB balance to Withdraw
another’s goods, donate the balance to a charity/non-profit or transfer to
friends or family members – collaborative
consumption.The Deposit process is complete and works well.

(see Available Savings Deposit
Boxes at JeanBank.com)

For consistency and to eliminate the
variable of postage JeanBank initially utilizes the medium size United States
Postal Service flat-rate box as our transaction vehicle (as does our
competition).The USPS/JeanBank Savings
Deposit Box holds a mini-wardrobe containing four pair of adult bottoms or two
pair of bottoms and four tops, and so on up to Box 262, which holds 27 assorted
children’s items. This box ships for about $10 to all states, all U.S.
possession and all military addresses served by the US Postal Service around
the world and eliminates distance and weight as expense variables.Postage paid through PayPal, for example, makes
international shipping easy and brings global markets into active play.

JB is a friend, source and service to
retailers and manufacturers.Industry
databases with significant contact information are readily available as is
501(c) database.In addition to email
and zip code information that can be used for direct marketing, JeanBank forms
a personal profile about consumer habits - favorite brands, dream brands,
favorite retailers, dream retailers, style preferences, changes in physical
measurements, household makeup, and more.

DOWN THE ROAD ~ JB sees consumers
shopping stores and boutiques around the world live from the comfort of
home.Global sales staffs equipped with
micro-cameras taking virtual customers through their stores on personal
shopping excursions. A boutique in Osaka or maybe Paris, each is as close as
next-door.JeanBank will act as a
facilitator and guarantor for both.

Note: JB Clothing Bank ~ mechanicallythis feature is complete and works very well.It is the most difficult part of the website besides jean
tweets.It provides gender and age
specific product lines and related MSRP price ranges that are part of Deposits
and retailer, manufacturer databases.

M$RP ~ Included in the beginning
JB database are M$RP ranges taken from retail brands carried by Macys, Abercrombie,
Nordstrom, Dillards, Diesel and 7 for all Mankind by gender, age, item and
department (product lines) - M$RP ranges come from company websites. The
original retail price or Depositor’s best guesstimate determines Deposit Value
regardless of cost.Deposit Values are
suggestions and can be changed by Depositor.

CONDITION ~How much wear
have goods experienced – how much life have they lived?

CONDITION

PERCENTAGE

APPEARANCE

Unique

100%

Depositor sets value

New With Tags

80%

MSRP retail tags on/with

Excellent

70%

Like new

Very Good

60%

Little visible wear

Good

50%

No holes or stains

Average

40%

Normal wear, no fraying

Work

20%

Decent but worn

This value will
float

INTEREST ~ Demand & Desire rise and
fall so Interest is a floating variable.Brand, style, waist, length, and color – all are variables that will
ultimately affect the Deposit Value (see Cowboy Bob – appendix).Float will take time to materialize so all Interest
at startup is calculated at 100% (except Cowboy Bob’s Box 382 (150%) and Box
262 (44%)).(Inflated values for
founding Deposits)

JB adds a kicker
to cash donations by affording donor the additional satisfaction of providing
clothing to someone or family in need.

DONATIONS, CHARITIES & CELEBRITIES ~
JeanBank makes it possible forany of the one million
501c3 groups to virtually accept donations and turn them into cash by giving personal goods displaced by new purchases a
Fair Market Value (FMV) based on intrinsic qualities and demand. When a third party accepts FMV the donation is
confirmed. This adds Deposits from consumers who don’t wear
pre-owned goods and makes it possible for cash donors to give to their favorite
charity or non-profit while personally helping a family or individual
obtain needed clothing as a bonus.It’s
a simple concept but has the potential to help millions of Needy.

One means of raising money for good
causes is for JeanBank to sponsor charity auctions of jeans and goods donated
by celebrities.JB also promotes causes
like Lee’s Denim Days to raise money for breast cancer research or Jeans for
Genes for children’s genetic research – two of the many worthy projects that
allow employees to wear casual jeans to formal offices for a donation.

MANUFACTURERS & RETAILERS~ “Macys
‘Thanks for Sharing’ and ‘Believe’ campaigns raise $16.25 million for charity”,
“Nike gives $37.3 million to 4,500 charitable organizations”,“Lee
National Denim Day (VF Corp) raises $52 million for Breast Cancer Research”,
“Kohl’s gives $3.25 million to non-profit youth services”, “Levi Strauss
creates a $100,000 denim insulation fund” – companies ‘give back’ to the
community in many positive ways and one of JeanBank’s features enables virtual
donations to 501c3 groups; raising money and clothing the needy.Hmmm, wonder what co-operative projects
JeanieB will cook-up with the Big Boys?

A cash donation bonus!

THE JB CLOTHING BANK A
501c3 cannot determine a FMV for donations so JB becomes a middleman
determining FMV giving consumers who may not wear pre-owned items a reason to
donate online to a favorite group.There are one million 501c3 tax-exempt groups in the USA but generally
only three big non-profits control apparel donations, usually made in garbage
bags, assigning similar goods equal values; bottoms one price, tops another;
quantity but no quality; free to charity and of no value to donor, that
is, donor receives only a blank form for goods, no remuneration.

QUALITY not QUANITY ~
JeanBank takes the opposite approach! As
can be seen in Available Deposits,
better goods packaged in a medium flat-rate USPS box are a Savings Deposit
valued by JeanBank at FMV and added to the Universal JeanBank Pool but
physically stored by Depositor. Any Savings Box can be virtually donated
to any favorite 501c3 charity, church or non-profit.JB affords groups, actually any group not having the time,
manpower or space for a clothing bank of their own the means to create one
online within JeanBank utilizing a universal pool of goods.One possible co-operative scenario (it could also work as an auction) might go
as follows: (note - any 501c3 can Sponsor a
Needy Request)

DONOR BUDDIES - (‘Needy’ is a
descriptive term likely to be socially incorrect)

üDonor B can personalize giving to a
specific human being in need by purchasing ‘Gift’ from My Church en lieu of
tax-deductible contribution (itemized only)

üDonor
B could transfer ‘Gift’ to any sponsoring 501c3 including My Church’s Needy for
$100 tax-deduction

That's it in a
nutshell!Donating Buddies Win,
Win!Charity/non-profit raises money
and Needy receive needed clothing as a result of JeanBank participation.By creating a universal pool of goods with
Fair Market Values the chances of finding what you need increases greatly.

There
is an advantage to being ‘first’ with a totally new concept.The JB Clothing Bank provides a new,
socially relevant public service that helps nearly everyone from the needy to
the wealthy as they cloth themselves, their families or acquaintances without spending
money for new goods.Google “swap kids
clothes” and a plethora of media attention for ThredUp.com is apparent. It has
been featured on ABC, NBC, CNN, FOX, CNBC, etc. plus there are numerous
articles to a niche website serving less than 7% of the population.The goal of nineteen-year-old JeanieB is to
dominate the other 93% through Inspiration and Priceless Word-of-Mouth
Marketing by her twenty-first birthday.

With so much
happening online, the concept of marketing has shifted from traditional advertising
to word of mouth and social marketing.It relies on the power of influence and trust to effectively reach out
to people within different spheres that are difficult for manufacturers and
retailers to penetrate.Our social
media marketing tools include blogs, Twitter, Facebook, Digg, Reddit, MySpace,
and YouTube and will be targeted for penetration and user visibility but
because marketing and momentum are so important only a nameplate shell is
currently in place with each awaiting professional direction.Social networks provide the freedom for
JeanBank to increase outreach by using these platforms creatively to integrate
consumers, brands and retailers through new avenues of expression and exposure
but we intend to do it with forethought and good planning.

SALES STRADEGY –
see Closer Looks in appendix

Consumers crave
pre-purchase hype and post-purchase exhibition so JeanBank embraces existing
marketing and provides a ‘reason or excuse’ to show-off goods (and oneself)
while providing detailed information, feedback, personal reviews and
endorsements on brands and the retailers that sell them.We also sell a service to groups: weight
loss industry, schools, uniformed workplaces, etc. Consumers trust peer reviews
or personal interactions more than advertisements.This information is not currently available.

The average consumer disposes of 68
pounds of clothing each year, according to Levi Strauss.JB promotes ‘green programs’ like American
Eagle’s recent two week 20% recycling discount if you bring in jeans you no
longer wear.JB can develop and market
additional Green programs by working with retailers and manufacturers.

Retailer identity is
carefully crafted so JeanBank provides a virtual rendition of stores for
consumers to visit.

JB features brand
product lines including M$RP by department or specialty.Retailers have two priorities: 1) keep
current customers happy and 2) attract new customers. We market ourselves as a
friend and ally to retailers and sell them support services.

Manufacturers live and breathe
brand identity so JB sells the ‘company product lines’ to consumers by gender
and age.By actively using the MSRP
(manufacturer’s suggested retail price) for several features we help establish
a brand’s identity and position (price points) in the market plus we provide
consumer generated endorsements, reviews and helpful information on
availability. We market ourselves as a friend and ally to manufacturers.

WHAT’S IN A NAME?Does it tell you what we do?Is it easy to remember and memorable?Is it cute?

üIs it a Bank for jeans and maybe more?

·Jeans and denim in department stores account for
20% of floor merchandise, 20% of apparel revenue, 40%+ of advertising – denim
is a customer magnet for any store

üJeanBank/GeneBank - cute play of words

oBy
association, consciously and/or sub-consciously, with universally recognized Gene
Bank where Deposits of Human
DNA information, The
Secrets of Life Itself, are stored. Blue jeans contain and display each Persona’s
Source of Life.

MARKETING
GROUPS: WEIGHT LOSS INDUSTRY, SCHOOLS

$55 billion a year-
JB PERFORMS A MISSING & NEEDED SERVICE

Weight Watchers, Herbal Life,
Nutrisystem, Jenny Craig, Smart for Life, LA Weight Loss, Spark People, Joy
Bauer Diet, Atkins Diet, South Beach Diet, etc. - all promising to change your
waist measurement and there’s no better way to
show off a slimmer you than ‘new’ clothes especially a new pair of blue jeans
(and no better place to shake your new jean assets than with a JB video
jean tweet), but how much can or should you spend on new clothing?And what about clothes that are now too big?

JB Clothing Bank appeals
to anyone who gains or looses weight and can no longer wear goods they
own.We begin by marketing our service
to groups such as weight loss organizations and schools where rapid changes in
physical size are expected.

The
expense of buying new goods like jeans can be a psychological barrier to weight
loss, especially for those on a modest budget, yet this multi-billion dollar
industry offers no support and no options for a dilemma each person hopefully
encounters multiple times - spend money you can’t afford to look good, or wear
cheap?

You’ve
sacrificed for months and want everyone to see the new you.The ‘less-overweight than before’
person wants to show off a slimmer body and may splurge on better goods only to
feel guilty about the expenditure or may be forced to opt for economical,
sub-standard (for them) temporary goods that do little for one’s
appearance and self-esteem. It’s a dilemma JB solves.

DEPOSITS
– CLOSED GROUPS ~ In general, all Deposit boxes are available to anyone,
anywhere and go into the Universal JeanBank Pool but there are times when you
want to keep goods within a group.School uniforms, for example, and large groups like local weight watcher
meetings can save the expense of postage by keeping transfers in-house.We suggest one day a month as in-house
JeanBank Day.

Our Jean Exchange store at Traders World Market,
Monroe Ohio, carried 10,000 jeans, mostly Levis, to serve the 25,000 customers
we engaged every weekend and we turned inventory every six weeks or so (we also
did a 2-for-1 trade for many customers).

Start-up – Mid-January 1012 an ideal test
month begun by challenging members of fifty 501c3 groups to add two boxes each
for the Needy.JB anticipates a turn of
inventory/Savings Deposits every six weeks will offer a sustainable variety and
selection of goods for all.Each box
may contain 4 to 25 disparate items that can be displayed separately by gender,
age, item, style, material, color and condition.Categories are similar to Ebay but searching for goods more
definable. Current core db is basic and complete with drop down menus but needs
more product lines (data entry), a new site design and expansion to include
planned consumer, retailer and manufacturer interactions prior to launch.Databases for manufacturers, retailers and 501c3s
will be purchased from industry sources.

IMMEDIATE OBJECTIVE ~ JeanBank.com needs
$10-15,000 to launch (programmer, designer, social media expert, WordPress
expert and PR firm) on a shoestring.Industry support should be available after launch if we are able to keep
the site free-of-charge as a public service. Knowledge, experience and recent competition have convinced us an
enormous, undiscovered market lies within our grasp.JeanBank.com can serve the Needy to the Wealthy as everyone joins
in a collaborative consumption effort.

SITE DESIGN ~ THE NEXT STEP JeanieB has
been experimenting with the Wordpress ‘Blue Jeans’ template exploring
content, looks and function but a ‘from scratch’ new and different site may be
a necessity.SIMPLICITY of design our
first goal (K.I.S.S.). Take a moment to explore our categories to Save,
Conserve, Recycle, Look & Feel Absolutely Marvelous and you’ll get a feel
for our Green content.

EXPERIENCE – Father and daughter have
over 50 years of primary and secondary apparel experience as retailers and
manufacturers’ representatives.

APPENDIX

MANUFACTURER
CLOSER LOOK ~ LEVI STRAUSS, VF CORP

NOTE:Brands generally rebate 5 to 8% back to retailers for co-op
advertising.This money traditionally
went to newspapers but their demise has retailers scrambling for new exposure. It
may represent a significant source of income for JeanBank.

PRODUCT LINES include 2 genders,
4 ages ~all are included in JB
database

BOTTOMS

TOPS

FOOTWEAR

OUTERWEAR

ACCESSORIES

Denim jeans

T-shirts

Athletic sneakers

Sport coats

Headgear

Non-denim jean cut

Button shirts

Casual loafers

Jackets

Belts, buckles

Casual office

Pullovers

Boots

Car coats

Eyewear

Athletic wear

Sweat shirts

Sandals

Long coats

Jewelry

Skirts

Sweaters

Sports (ie; golf)

Specialty

Bags

Bibs/overalls

Dresses

Specialty

Music

Maternity

Specialty

Specialty

Specialty

Each brand has a separate
M$RP for each line that may include numerous sub-categories

üMale and Female
cuts ~ product lines are produced to fit two genders

üAdult, Teen,
Youth, Infant ~ product lines produced for four age groups for a total of eight
departments

üFor each of eight
departments manufacturers usually focus on one or more product lines

üJB database includes multiple products lines for each department –
this db is complete!(so if Levi Strauss sells
in budget, moderate and better stores, for example, each of eight department in
each type store could have as many as seven different M$RP ranges for bottoms,
six for tops, five for footwear, four for outerwear plus multiple accessories
lines)

Take denim jeans for example:Four different Levis shoppers, four MSRP price ranges and vintage
Levis add a collectible fifth market.

BRAND LINE

M$RP RANGE

RETAIL STORES LIKE

Levis Signature line

$20 - $25

Walmart

Levis Traditional jeans - 501,
505, 517, 550

$40 - $60

most Department stores

Levis fashion and ECO lines

$50 - $110

most Department stores like Macys

Levis Capital E line

$125 - $225

most Department stores like Macys

Vintage Big E & Collectibles

$50 - $54,000

Collectors

VF CORP(#1 in sales - $8B)
sells 26 different brand names for the same markets.(much of Gap revenues from retail operations)

VF premium jean lines include 7 for all Mankind, Nautica and
Rock & Republic and theirWrangler Pro Rodeos are
considered by many as the only true cowboy jeans in existence.You’ll find Rustler jeans at Walmart
while vintage Lee denim brings just as much as vintage Levis.

As each manufacturer grows they make a business decision to expand
product line horizontally or vertically in a given market.They may start with a denim jeans line and
add other bottoms or they may sell only jeans and choose to add tops.JB services all big and small brands and
their individual product lines.

RETAILER CLOSER
LOOK - NORDSTROM

JB fact: Start
with the best, you’ll get the rest

JB knows paying $300
for a pair of jeans may impact more affluent consumers just as deeply as a $30
pair of jeans impacts someone on a modest budget.JB provides a neutral atmosphere that respects and maintains the
cost differential of goods.We haven’t
included budget/discount retailers because goods tend to be worn more often and
more vigorously than other segments but JeanBank offers the same benefits
proportionately priced to all.

What retail distribution channels do
manufacturers use to reach consumers? Why do consumers buy from certain
retailers and do they buy online?According to Bloomberg.com (12/23/2010) the Internet now accounts for
19% of all apparel sales (up from 3% in 2003).

Nordstrom is an upscale department store that
carries 32 different women’s denim brands all included in the initial
JeanBank database.You’ll notice
27 premium brands have a minimum price exceeding $135 (premium jeans for
adults cost over $100 and for youth over $70).

It is
an erroneous misconception to believe consumers purchasing these goods
will only buy ‘new from the store’.The expense of buying premium goods creates the same demand in
upper income consumers as the rest of the market and premium goods tend to
last longer because they’re worn less often due to larger wardrobes.

Targeting goods from the original purchaser increases secure,
positive feeling of exchange due to familiarity and trust factors.

CONSUMER CLOSER
LOOK ~ TRADITIONAL

(Interest
explained @ bottom)

Traditional consumers generally purchase the same brand
and style for a significant span of their life.

Traditional goods account for about 65% of Levi Strauss’
production and represent significant potential Depositors

Retailer: buys four pair
at a time online from Levi.com for $160 – reaching a state of disuse the
residual value falls to $0 – no market

JeanBank Deposit Value: $138* including Interest

Bob began wearing Levis
when he was 15 and by 22 he filled a 32” waist.He buys three pair for work and one pair for Saturday night and
wears nothing else. Soon after his 30th birthday four nearly new
32”s ended up on a shelf after becoming suddenly tight.Bob assured himself the increase was only
temporary. Four years later he moved on to a 34” waist and out the door went
the four 32”s but to where and for what?No options currently exist for consumers having goods with intrinsic
value like Cowboy Bob’s 517 Levis.He
has to give them away for nothing.

One pair, Bob’s
Saturday night Levis, are like new jeans costing $40 everywhere.Would Bob pay $28 cash for like new Levis in
the proper size?Indeed, he’d save 30%
and speaking from years of experience it’s an easy sale given
access to the primary shopper. Bob’s Perception of Value should be $28, not
worthless. At JeanBank.com Bob’s totalSavings
Deposit is worth $138*, not in cash but as an appraised replacement cost he can
use to obtain goods of similar value.The key is access to the primary consumer, impossible before the
Internet and now only a scan away.The
Perception of Value is built on tangible factors logically appraised after
meeting JeanBank criteria.Depositor
Bob has a Fair Market Value Perception the equivalent of $138 cash from
perceived worthless hidden assets.Interest
in Cowboy Bob’s Savings Deposit Box 382 will be high.

*Interest: several
variables add additional value to Box 382

+14%-Style: high demand (2nd
only to 501) for Levi’s 517 bootcut

+12%-Length: extra long is hard to
find, four pair a rarity

+10%-Waist: most popular size for
men and women (size 11/12) consumers

+8%-Set of goods:having four
matched pair of 517s raises Interest

+6%-Color:
the dark blue denim is currently in high demand

+50% - increase in value due to High Interest

Bob’s original purchase represented less
than 1/6,000,000th of an average day’s purchases. To the best of our
knowledge, no one has determined a FMV for goods with intrinsic value prior to
JeanBank.