Buying presents for pets brings more pleasure than buying gifts for people.

A survey in 2012 has revealed that 7 out of 10 dog owners claim they get more enjoyment from buying gifts for their pets than for their friends and family.

Seventeen per cent of the 1,132 dog owners questioned admitted their dog always enjoys playing with the wrapping more than the gift. Additionally, almost half of the owners questioned are planning to make a special Christmas meal for their dogs and over half of the participants are planning special family walks with their dog.

The survey indicated that 72% of Britain’s dogs can expect a special gift left under the Christmas tree, ready for them to enjoy over the festive season.

Half of Britain’s dogs will have an average of £15 spent on them this year – with a lucky 3% receiving gifts worth more than £100.

Toys are the most favoured present of choice, but pampering with new clothes and new beds top the list of most desired presents.