The main ingredient in the food is a named meat product in meal form. It is the sole meat product in the food. The next three ingredients are all forms of rice. This is an example of the practice known as “splitting” and it is likely that the combined rice products outweigh the chicken as the main ingredient in the food. Rice flour and rice bran are both grain fragments, the former being low quality filler.

The fat ingredient in the food is an unspecified product. We prefer not to see the use of ingredients for which source cannot be identified, and note that low cost ingredients like this are usually very low quality.

Oatmeal is a decent quality grain but beet pulp is controversial filler which appears to be used in large quantities in this food. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

We would prefer to see the use of whole eggs rather than dried egg product in the food.