mardi 2 septembre 2014

mardi 23 août 2011

It is quite justified to be apprehensive about new products that are billed as search engine optimization tools, mainly because there are so many of them out there, each of them claiming to be the best gift to the Internet marketing world. That is why there are a lot of people who are skeptical about SEOPressor as well. This is a new search engine optimization product that works especially with Wordpress websites, bringing them to the top results page on Google.

However, what most people want to see is how SEOPressor can help them with their SEO. Here are some points that elucidate that difference:-

1. SEOPressor is a tool designed exclusively for Wordpress websites. It analyzes various aspects of on-page optimization and lets the webmaster know a very true picture of the website. SEOPressor tells webmasters about the exact standing of their keywords, for instance. It tells people how their keywords are getting ranked and whether they should format them in any way (make bold, italicize or underline) to improve their viability. The software also tells about the worth of the images used on the website and the H1, H2 or H3 formats used in titles. In this way, SEOPressor keeps a keen eye on the little things that matter much with Wordpress websites.

2. Unlike other tools, SEOPressor doesn’t just tell about the SEO problems of a website. It also gives good suggestions on what needs to be done. These include suggestions on how keywords and their formatting can be tweaked, how tags should be ideally added to images and so on.

3. SEOPressor also continuously tells webmasters on how their website is performing at the SEO level. An instant SEO score can be obtained which helps people know what they must do in order to improve the prospects of their website. SEOPress can also test and rate each post that is added to the website, which helps webmasters know the true value of any additions that they make to their websites, almost on an instantaneous basis.

4. The other great thing about SEOPress is that it has a highly successful and experienced developer behind it. This developer is none other than Daniel Tan, an SEO enthusiast, who is quite active on the Warrior Forum. He is a keen observer of the way websites work with search engines and has carved a credible name for himself with his previous products such as Backlink Syndication System and Rank Mover, both SEO products.

5. However, the real USP of SEOPress lies in the secret algorithm that it uses. This secret algorithm helps correlate SEOPress with the way Google ranks pages, thus ensuring that your website can rank extremely well in Google. The users of the product are quite hopeful that SEOPress will be termed as a mandatory plug-in for Wordpress shortly.

dimanche 12 septembre 2010

When they click a link on another website that brings them to your site.

When they see an ad for your site offline or hear about it from a friend and type in the URL.

Remembering URL's in the offline world is very hard for most people and that kind of brand marketing doesn't work very well for small businesses so I would strongly recommend that you focus your efforts on the online world.

Lets pretend you sell booties online for Huskies so that their feet don't get cold in the snow. You only ship to the USA and Canada. That's a fairly niche market. Start by defining who it is you're trying to attract:

People who own Huskies

People who live in the USA and Canada.

People who live in areas that get snow each winter.

People who spoil their dogs enough to buy something as specific as booties.

People who buy online.

These bullets are criteria that define your target market. If any one of them is missing, it disqualifies the person as a buyer. If it doesn't snow where they live, they won't buy. If they're outside the USA and Canada, they won't buy. If they don't buy online, they're not your target market.

Print out the bullets that define your target market and as you go about your marketing efforts, test what you're doing against each one of them. Before approaching a blog to do a guest post or a website to get a link, test that site's audience against your bullets to see if the site's visitors are your target market.

Now that you've defined your target market, here are a few ideas to help you get your website link in front of them:

Get links from websites where your target market hangs out. You'll benefit directly from a few clicks and indirectly via SEO. Google's blog search is a great way to find blogs that your target market reads.

Do guest posts on blogs that your target market reads and be sure to include several links to your site.

Write a feature article for an online magazine that your target market reads. Don't bother with offline magazines because few people will remember your website name.

Find people on Twitter who have a lot of followers who are your target market and get them to tweet about your site. Use Twitter's own search engine to help.

Network your way to people on Facebook who have friends who are your target market and get them to post a link on Facebook. Trade shows and other industry events are great places to make friends that might be able to help you later.

If you have a niche website, your marketing efforts will be similar to most website's with the difference that your efforts need to be laser focused. Defining your target market gives you a way to constantly evaluate if your efforts are focused correctly.