Friday, January 10, 2014

Four New Year's Resolutions Your Marketing Team Can Actually Keep

Now that 2014 is here, you’re probably joining the rest of
the population in making New Year’s resolutions. But let’s face it. Most of the
people that vow to lose weight in the New Year are back to sitting on the couch
scarfing down potato chips by February. According to Forbes,
of the 40 percent of Americans that make New Year’s resolutions, only 8 percent
achieve them. So while you may not be able to stick to your personal goals, we
have some common resolutions we think your marketing team can actually keep in
2014.

1. Lose weight.

No, we’re not saying you’re fat. Stop putting words in our
mouth! We’re talking about letting go of all of those ineffective campaigns
that are weighing you down. Forty percent of marketers waste money on ineffective
campaigns, which can really drain your wallet. Shed the dead weight by
implementing a call tracking
program to learn which of your campaigns are generating leads and which aren’t.

2. Try something new.

Are you looking for a way to jazz up your marketing? Why not
start a blog? An estimated 61 percent
of U.S. online consumers have made a purchase due to a recommendation from a
blog. For more tips on how to start a blog, check out this post
by Hubspot.

3. Save money.

It’s five timescheaper
to keep a current customer than to sign on a new one. So it makes sense to do
everything you can to make sure your team members are delivering top-notch
customer service. If you want to get the inside scoop on how your employees are
handling calls, consider using a callrecording software. You’ll be able to hear real-time recordings of inbound
and outbound phone calls right from your desk.

4. Get organized.

If you have several marketing campaigns running at the same
time, it can be hard to keep track of which campaigns are driving customers to call.
Assigning unique toll-free numbers to each
campaign will allow you to determine where each call your business receives is
coming from.