The A-Z of winning PR Last week I covered the A-M of winning PR, so continuing with that theme here are my thoughts on N-Z. NEWSWORTHY. Does your story pass the “so what?” test? You can find out more about this in our blog “What makes a story newsworthy?” OVER-EGG. While it’s true that journalists love hyperbole, resist the temptation to over-egg your story

The complete A-Z of winning PR Companies need to embrace winning PR and seek out every opportunity to get their stories in the news. But if you’ve ever looked for an easy-to-understand guide to successful PR then you may well have ended up even more confused because there are just so many different ideas and opinions. This handy A - Z guide to effective