Latitude Hotels Group

The Latitude Hotels Group is delighted to announce that they have been shortlisted in this year’s We are Africa Innovation Awards in the Category of Design Africa.
The story begins with two partners of the management company who initially bought a beach lodge on Lake Malawi in 2007.

Having been asked by various people to “check things out” in various sectors in Africa, and having hence experienced the quality of urban African hotels, the idea grew that many cities were lacking decent offerings and that this was an opportunity.

and so a unique African lifestyle brand was born… The Latitude Hotels Group marries the very best of the local community in which it is based, with all the conveniences the traveller would expect at home.

Providing an escape from the dust, the chaos, and the crowds which characterize so many African city centres, each offering knits together the best of the local community with the amenities and products one would expect to have anywhere in the world. Gone are the days of fleecing customers on wifi, laundry, etc; of dead animals on the walls and floors; of “sorry it’s dark, there has been a power cut; a sterile lobby cafe serving mediocre food or rank wine.

Further expansion is planned to take in Kampala, Nairobi, Dar Es Salaam, Maputo, Harare, Bujumbura, Addis Ababa and Kigali over coming years.

A true family enterprise in which James Lightfoot, his wife Susie and his sister Gillie (and of course all their teams and backing) have worked tirelessly at creating incredible spaces which will truly blow you away and fascinate you with the creativity gone into them. Therefore it is with huge admiration and pride to be marketing these places that I reach out to you to please vote for them in these awards. It would be such a deserved accolade for the blood, sweat and no doubt tears as well as pleasure that has gone into these hotels.

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Honour Way represents outstanding destinations with a dedicated responsibility towards the environments they are located in. Through experiences with our collection of clients in Africa’s most incredible locations, Honour Way clients provides insightful travellers with a truly earthy experience putting them in touch with not only the wildlife and nature around them but also with the local cultures and communities.