17 / 05 / 2018

The formats of the LUBE and CREO Stores confirm their success

In the wake of a successful EuroCucina 2018, the openings of new Lube and Creo Kitchens stores continue with even more vigour and enthusiasm, not that they were lacking before.

In fact, there will be a record number of openings with seven inaugurations throughout Italy: Aosta, Ascoli Piceno, Bari, Bergamo, Messina, Oschieri, Piacenza.

Particularly newsworthy are the openings of Creo Kitchens stores, the true revolution in the distribution of kitchens as an alternative to large distribution chains, allowing the customers to buy a kitchen at a competitive price with a quality guaranteed by the experience of Gruppo Lube.

From the beginning of the year 32 new stores have opened, exceptional numbers that prove the quality of the project that the company has been successfully carrying out not only in Italy but all over the world for some years now.

The strength of a new distribution model that the company intends to focus on: while many companies in the industry pursue e-commerce solutions, which in fact removes the "soul" from the sales experience, Lube is refocusing its efforts on the store, the place best suited to enjoy the thrill of buying the product.

The Store, designed according to the company's new philosophy, becomes the true centre of the sales system, the final node of the innovative project that Gruppo Lube has built around consumers.

Bringing the store back to the centre of the purchasing experience is the group's mission.

In the last three years the company has grown by 30%, in sharp contrast with its competitors in the sector, and in the first four months of 2018 it has enjoyed a 10% increase in sales.

CEO Fabio Giulianelli declared that the path taken is well defined and that it will allow the group to consolidate its leadership in the market thanks to the precious partnership with dealers. This powerful entrepreneurial business relationship will certainly be a winning one in the coming years.