Carl Friesen

The Fame Game

The Fame Game: You’ve been tasked with establishing your firm as THE expert in a particular professional service, facility type, or geographic location. Where do you begin? Begin with The Fame Game: Crafting the Expert. Written by PR expert Carl Friesen and published by SMPS, The Fame Game is a detailed how-to on publishing “expert” articles to gain valuable exposure in your target markets. The Fame Game will show you, step by step, how to develop a plan, choose the right publications, approach editors, get the article written, use published articles to support other marketing efforts, and leverage your new skill for career success.

The Fame Game: You’ve been tasked with establishing your firm as THE expert in a particular professional service, facility type, or geographic location. Where do you begin? Begin with The Fame Game: Crafting the Expert. Written by PR expert Carl Friesen and published by SMPS, The Fame Game is a detailed how-to on publishing “expert” articles to gain valuable exposure in your target markets. The Fame Game will show you, step by step, how to develop a plan, choose the right publications, approach editors, get the article written, use published articles to support other marketing efforts, and leverage your new skill for career success.

You’ve seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you’ve got The Expert’s Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert’s Edgewill elevate you to an enviable status as the go-to-authority in your field.

Here s the first book written specifically to help medical device and software engineers, QA and compliance professionals, and corporate business managers better understand and implement critical verification and validation processes for medical device software.

Offering you a much broader, higher-level picture than other books in this field, this book helps you think critically about software validation — to build confidence in your software s safety and effectiveness. The book presents validation activities for each phase of the development lifecycle and shows: why these activities are important and add value; how to undertake them; and what outputs need to be created to document the validation process.

From software embedded within medical devices, to software that performs as a medical device itself, this comprehensive book explains how properly handled validation throughout the development lifecycle can help bring medical devices to completion sooner, at higher quality, and in compliance with regulations. Additionally, an entire part of the book is devoted to the validation of software that automates any part of a manufacturer s quality system and is regulated by 21 CFR 820.70(i).

DVD Included! Contains a collection of FDA regulations and guidance documents related to software in the medical device industry, valuable sample forms and templates, and supplemental figures that support key topics covered in the book.

FINDING TOMORROW’S MARKETS FIRST Tomorrow’s booming economies are today’s emerging markets. Overlooked by most investors, these markets offer serious opportunities for those prepared to move ahead of the crowd and take their investing off the beaten path. If you’re an investor unafraid of the unfamiliar and looking to carve out extraordinary opportunities in new markets, this book should be your starting point. THE EMERGING MARKETS HANDBOOK provides investors with a highly detailed examination of 18 countries that could host the stock market stars of the future – from Chile and China to Thailand and Turkey. At its heart is an analysis of the 18 economies’ strength and potential for growth. This assessment is based on the ten crucial drivers of growth, including demographics, business conditions, capital markets and more. Following exhaustive research into the numbers behind each of these drivers, Pran Tiku is able to draw on a wealth of data from respected sources to form conclusions about the current position and future prospects of each market. He illustrates this data with explanatory charts and tables, allowing readers to trace recent trends and compare this to where the countries stand now. Providing a groundbreaking ranking of all emerging markets, the author goes on to sort them into standouts, in-betweeners and strugglers. This means you can truly see which markets offer the most commanding opportunities, which have room for development and which currently present a poorer investment case. Finally, the HANDBOOK concludes with a look at investment vehicles that can be used to access emerging market investments and a survey of the industries and companies that are likely to be the primary players within these 18 economies in the future. THE EMERGING MARKETS HANDBOOK is your indispensable guide to finding the future’s hottest markets. No investor can afford to be left behind.

“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

“Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice.”-Jeffrey Gitomer, author of The Little Red Book of Selling

The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose.

In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You’ll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable.

Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act.

Motivate Like a CEO teaches you how to:

Inspire people to embrace and share your vision

Speak with energy and confidence in tough situations

Turn challenges into opportunities

Get your team engaged, in the loop, and tracking real results

Make time in your schedule for sharing your message of motivation throughout your company

Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen.

Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.

POWERHOUSE gives you the answer! Topics include: How to build your Balanced Scorecard to align human capital with a successful business strategy The importance of turning your cultural norms, values and beliefs into tangible assets Why employees are your best ambassadors to recruit and retain talent•How to balance work and life to honor your employees’ personal lives Recruiting and onboarding techniques to ensure that you get started on the right foot The importance of accountability through a reward and retention strategy The advantage of finding a higher purpose to motivate and challenge key talent Simple, cost-free measures to ensure that you are an Exceptional Workplace Practical examples and stories from Exceptional Workplaces Turn your business into a POWERHOUSE today!