Cornell Hospitality
Research Summit Will Feature Over
80 Industry-focused Presentations

Ithaca, NY, August 14, 2012 -
People
attending the 2012 Cornell Hospitality Research Summit
(CHRS) will
be able to choose from over 80 research-based, industry-focused
presentations.
Scheduled for October 8 and 9, 2012, at the Cornell School of Hotel Administration,
the
CHRS features top-level presentations from a balanced mix of
hospitality
industry leaders and academic researchers. The conference's goal is to
provide
fact-based, strategic information that will help the industry move
forward. An
overview of the CHRS schedule is available from the Center for Hospitality Research
(CHR), which is
producing the conference. Early registration for CHRS at a
reduced rate
is now open.

"I am gratified at the strong
response of the industry and universities to
our call for presentations," said Professor Rohit Verma, CHRS chair.
"We had nearly twice as many proposals as we could fit into two days of
sessions. Thus, we could select the best of a strong field of
presentations.
Most of our sessions include both industry and university presenters. Additionally, our session chairs are industry leaders
and
researchers who will focus on the industry's critical priorities."

Verma added: "We chose our conference theme very intentionally to
provide
industry information and strategy that will be valuable and immediately
useful.
The theme is 'Service Excellence and Performance Growth in the Global
Hospitality Industry: Strategies and Approaches for Navigating
Forward.' "

The presentations are organized into 30 session tracks that focus on
such
topics as environmental sustainability, social media and service
excellence,
pricing and revenue management, and customer relationship management.
Those
overall topics include presentations that focus on current challenges,
strategic planning and performance, mobile innovations, and brand
management.

The CHRS also features a series of innovative interactive workshops on
the
CHR's Tools for the Hospitality Industry. Using the school's computer
lab,
participants will have hands on demonstrations of Hospitality Valuation
Software, the brand new Cornell Real Estate Market Indices, and the
Restaurant
Table Optimizer. They will also learn a new way to price room
reservations.

The full list of session tracks is as follows: Achieving Service
Excellence,
Brand Management and Customer Focus, Contemporary Challenges, Customer
Satisfaction, Environmental Sustainability and Performance, Healthcare
and
Hospitality, Mobile Innovations, Pricing and Revenue Management,
Service
Experience Management, Social Media and Service Excellence, Strategic
Alignment
and Performance, Strategic Planning, Technology and Service Excellence,
Trends
in Restaurant Industry, and Trends in Travel and Hotel Industry.

The CHRS also will present the Hospitality Research and Analytics Award
to
honor the industry's best research ideas that have been put into
practice. The
nomination and submission deadline for this top-level award is
September 7. The
Hospitality Research and Analytics Award features the practical
application of
research and analysis to advance the hospitality industry. Award
winners will
be recognized during the CHRS's awards dinner ceremony on October 9,
2012.
Award winners will be acknowledged in conference press releases from
the
Cornell Center for Hospitality Research. The CHR is presenting the
Hospitality
Research and Analytics award program with the support of IDeaS, a SAS
company,
and a CHR partner.

About the Cornell
Hospitality Research Summit
Designed as a unique environment that matches participation of industry
and
university, the Cornell Hospitality Research Summit is scheduled for
October
8-9, 2012, on the beautiful Cornell campus in Ithaca, NY. The CHRS was
developed at the suggestion of the advisory board of the Cornell Center
for
Hospitality Research, to create a forum for the exchange of actionable
ideas
and strategies for the hospitality industry and related
businesses. Early registration featuring a
reduced price is
currently under way.

For details on the agendas, presenters, and accommodations, please
visit us at http://www.hotelschool.cornell.edu/research/chr/events/chrs/About The Center for
Hospitality Research
A unit of the Cornell
School of Hotel Administration, The Center for Hospitality Research
(CHR)
sponsors research designed to improve practices in the hospitality
industry.
Under the lead of the center's 78 corporate affiliates,
experienced
scholars work closely with business executives to discover new insights
into
strategic, managerial and operating practices. The center also
publishes the award-winning
hospitality journal, the Cornell Hospitality Quarterly. To learn more
about the center and
its projects, visit www.chr.cornell.edu.