Featured Domains

Amazon.com paid $4.6 million to win rights to .buy top level domain name, but that wasn’t the most expensive TLD auction on Wednesday.

You might think new top level domain names aren’t meeting early expectations, but applicants still apparently value the opportunity very high.

ICANN held its second “auction of last resort” for new top level domain names today. Three contention sets were resolved at multi-million dollar prices.

Here are the results:

.Tech sold for $6,760,000 to Dot Tech LLC. I’ve heard of some private contention set auctions closing for about this price, but I suspect this is a record or close to it. Three bidders bid at least $6.2 million in the auction. (I’ve heard it’s not a record, but definitely toward the high endmaybe not.)