If you have been in analytics for a while, you know that revenue management is an old, well-established practice in some industries. Its primary goal is to sell the right product to the right customer at the right time for the right price. Revenue [...]

Introduction Business to business (B2B) pricing differs from business to consumer (B2C) pricing. In both paradigms modeling demand as a function of price is central, but the nature of demand in the two cases is different, necessitating different [...]

ABSTRACT This article identifies major milestones in the science of Pricing and Revenue Management. It starts with the first successes in travel and transportation, and it follows the progression of the discipline in those realms. It explores [...]

Michael Lewis’ Moneyball is a fascinating account of a recent revolution in baseball. The book tells the story of the Oakland A’s, who pioneered the use of advanced statistics in player evaluation to gain a competitive advantage. The A’s caught [...]

The era has ended when revenue management can stand alone as a tactical approach to room management. With technological and management support, revenue management must be and is being integrated into all aspects of hotel management marketing and [...]

Harrah’s Cherokee Casino & Hotel is an unusual example of the use of revenue management (RM) techniques. Typical RM installations yield revenue improvements of between 3 and 7 percent. The Harrah chain has seen 15-percent improvements, with Harrah’s [...]

Abstract Companies spend enormous amounts of energy and capital in creating value for customers, but less regard is given to actually capturing the value they have created. Segmentation based on buying behavior uncovers a tremendous differential in [...]

Contact Us

Join Us

Follow Us

We’re enjoying #RadioShow2018, and the connections we’ve made thus far. We’d love to speak to you about why it’s critical that #radiocompanies leverage data to standardize best practices, optimize operations & regain control of pricing & inventory. Stop by Booth #55. @WideOrbit

If you’re attending #RadioShow2018, stop by booth #55 to chat with us & @WideOrbit! Learn more about how combining your past with your future can give you total visibility, and help you make better business decisions. @nabtweets@RadioShowWeb