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In 2012
the Western Cape Government’s Department of Economic Development and Tourism
(DEDAT) collaborated with us and other key role-players to develop a
Design Strategy to unlock innovation in the province. We have been tasked with
driving the implementation of the strategy with a wide range of stakeholders.

A first for South Africa, the Western Cape
Design Strategy broadly aims to achieve four things:

Design-ready Businesses
To ensure sectors of the economy and civil society integrate design into their
business and organisational practices to unlock innovation, competitiveness and
progress

Design in the Public Sector
To ensure the transformation of a public sector into one that embraces design
and design-thinking methodology in policy formation and practical
implementation across all spheres and tiers of government

Involved CitizensTo create public awareness and appreciation as to the value of design in every
aspect of our lives, in particular towards socio-economic upliftment and a
better quality of life for all.

The CDI has been mandated to play a central
role in the coordination and facilitation of the strategy, and to implement various projects coming out of it. One of these projects is to foster the growth of design competencies
and skills in the sector. Another is the Better Living Challenge, a competition to gather and
showcase innovative, affordable and green home improvement solutions for
low-income living.

There are many exciting careers in the broad field of design. The aim of this poster is to give you information on design related career options to help you think about an area that appeals to your interests and strengths. Use the directory to find art and design centres you can attend while you are at school, and tertiary colleges and universities to apply toafter matric.

Download a summary of the Western Cape Design Strategy here – the vision for the Western Cape to use design in all its applications, to ‘do better and more efficient business’ and create an inclusive economy.