Ahead of Elections, Conservatives Go For Sporty-Surreal Makeover

By

Jaeyeon Woo and Alastair Gale

Jul 29, 2014 3:04 pm KST

Saenuri Party Official Twitter

Tinkering with the party name, color or logo is a popular tactic for struggling South Korean political parties trying to improve their image ahead of elections. But the ruling conservative Saenuri Party has surely won some sort of prize for goofiness with its latest visual revamp ahead of by-elections scheduled for Wednesday.

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