March 16, 2012

Hiring: Web Designer - SEO/SEM Specialist

Job SummaryThe Web Designer/SEO Specialist plays a critical role within the organization, working with management, technology, and marketing teams with the responsibility to devise, plan and implement SEO and SEM strategies that increase online brand visibility, drive leads and maximize conversions.The primary responsibilities of the Web Designer/SEO Specialist is to define SEO requirements and site changes that will increase quality traffic, maximize site performance, improve search result listings, and ultimately drive value and leads to our websites. Strategic requirements include elements such as: market/industry research, benchmarking, technical/site architecture assessment, keyword/content strategy, and landing page optimization. Additional responsibilities include the design and implementation of dynamic web pages/sites, utilizing industry standard CMS platforms such as DotNetNuke. The Designer will design, develop, test and deliver websites, applications and components.This position requires experience in SEO and SEM, web design, scripting, programming, development including compatibility and seamless integration with various technologies such as, but not limited to, Java and CMS platforms.Job Duties

Manage site analytics

Maintain and enhance existing web applications.

Develop new web applications, including graphic design, site navigation and content layout

Determine all coding requirements for site creation to include forms and specialized scripts