H&M threatened with boycott over “racist” ad

H&M has sparked a wave of criticism after posting a promotional image of a black child model in a hoodie emblazoned with the slogan “coolest monkey in the jungle”.

Marketing fail. H&M puts a black child in a hoodie that reads: "I'm the coolest monkey in the jungle." And the white child is the "survival expert." And now folks are pretending like they don't know that black children have long been racially characterized as monkeys. pic.twitter.com/A90GWeSOEq

1 COMMENT

H&M is absolutely terrible in the UK – service is appalling in store and their UK Marketing team are even worse. They really haven’t got a clue. Their UK marketing team are known for their outlandish behaviour, poor decisions and “we are the best” attitude (no your not)……H&M need to sack the UK marketing team and start afresh with people who know what they are doing….Enough said on this team!!