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That is the view of an academic who is to work as an ambassador for interaction between scholars and the online encyclopaedia.

Martin Poulter, new media manager in the School of Social and Community Medicine at the University of Bristol, said experts from across academia were helping to improve Wikipedia pages that cover topics in their areas of expertise, but that trumpeting such work was often frowned upon.

“Improving Wikipedia is an important way of promoting greater understanding among the general public about their own research areas,” he told Times Higher Education.

“An academic paper might be read by relatively few people, but Wikipedia articles reach a massive audience. It’s often the first place people look for information on a topic. Unfortunately, editing articles on Wikipedia is often regarded as a shameful secret.”

Dr Poulter, who is an active Wikipedia editor himself, is to head up a project that will aim to promote a better working relationship between academia and Wikimedia UK - the national charity that supports Wikipedia and its sister projects such as Wiktionary and Wikiversity.

It wants to encourage more experts to use their knowledge to improve the quality of theencyclopaedia’s articles, while at the same time helping them to ensure their work reaches a wider audience.

Among other activities, the £30,000 project – which is jointly funded by Wikimedia UK and Jisc, and will run for around nine months - will arrange events and briefings to help researchers to engage with Wikipedia.

Peter Findlay, Jisc programme manager, said: “Our communities have worked hard to develop academic rigour but equally Wikimedia’s community has developed a rigorous approach to publishing crowd-sourced knowledge; it makes perfect sense for us to join forces for the advancement of teaching, learning and research.”