“Keeping it real”, the phrase suggests the need of keeping things genuine and authentic rather than copying them and aping them from some source. The more original your work will be, the more attention and adulation will be grabbed by it. People who are pioneers or trailblazers in any field are always heads and shoulders above their followers. Following someone for the purpose of emulating them is fair enough, but one should certainly not copy others. People who always focus on “keeping it real”, steal a march upon their contemporaries for their genuine and original actions and work. In this world, you need to come up with “out of the box” and innovative ideas which inspire novelty and encourage more invention. This is the significance of keeping things real. Keep it real and original and see how rapidly you’ll progress and get noticed. Vanilla Ice had once remarked, “I got caught up on drugs for a few years, I'm off it, I'm very happy, got two kids and a family and everything. And like I said I'm making the underground music, and keeping it real.”