If you have Skype installed on your computer, then you’ve seen how phone numbers are automatically turned into links. Clicking on these links calls the phone number through Skype.

According to A-SAT, Marchex has a deal with Skype in which the online marketing company can declare phone numbers it wants to “control” in Skype. It alleges that Marchex researches the phone numbers of its clients’ competitors, and then controls the numbers by forwarding click-to-call Skype calls intended for those numbers to its clients instead.

I dont trust the cloud or wifi or digital phone, even my cell phone. Too many hands in the pie and too many people wanting to get at private info and/or private conversation for whatever fetish they need to satisfy.

The suit alleges Marchex is using a Skype plugin or app to redirect official ISIS phone numbers – the numbers Marchex has researched and publicly displayed – as ISIS Skype numbers. But instead of linking to ISIS, they link to competitors.

If this is proven, it is a case of impersonation, very damaging to the entire domain industry!

Google has come out with some very innovative advertising programs lately and this one is right up your ally if you’re a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have “click to call”. Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you’re a Realtor It’s a new and unique way for you to connect with potential real estate customers in your area.