MUMBAI: 9X Media’s internationalmusic channel 9XO has launched ondirect-to-home (DTH) platform TataSky and is available on EPG #676.9XO airs international music andoffers viewers a social musicexperience through variousinitiatives.9XO channel head Clyde D’Souza said,“We are happy that Tata Skysubscribers can now enjoy a 24-hourinternational music channel. I’m surethe audience will love our hit musicprogramming along with ourinnovations like Tweetdown, SocialFeed and the daily discovery of greatmusic.”Tata Sky chief content and businessdevelopment officer Paolo Agostinellisaid, “At Tata Sky, we always believein offering our discerning subscriberswith the best in quality and mostrelevant content. The addition of 9XOto our portfolio of channels willfurther up the entertainmentquotient and music portfolio of TataSky.”Launched on 24 April 2012, 9XO isdistributed across digital cablenetworks and other DTH platforms.The channel also has an engagingwebsite which helps the viewers todiscover and also share music.The DTH platform recently added theBengali music channel Music FFatafati. The channel is now availableon EPG #855.http://www.televisionpost.com/television...-tata-sky/