Promius Pharma Announces Launch of "My Skin Matters," An Empowerment Movement for People with Skin Conditions

PRINCETON, N.J., Oct. 29, 2018 /PRNewswire/ -- Promius Pharma announced today the launch of My Skin Matters, a fearless movement for people living with eczema, psoriasis, acne, and other skin conditions. With its rallying cry of "I've Got Nothing to Hide," "My Skin Matters" helps people with skin conditions live without fear and shame, and find support in an online community where they can share stories, experiences, and tips.

In addition to the "My Skin Matters" website, three social media communities help drive the movement by enabling people with skin conditions to stand up, speak out, and be heard. Facebook, Instagram, and Twitter pages for "My Skin Matters" keep the conversation going about the importance of having a positive self-image and being uninhibited by skin conditions. When people share their experiences using #MySkinMatters, they will have a chance of being featured on the "My Skin Matters" website.

"At Promius Pharma, we believe every patient is a person first. That's why we are committed to helping patients with skin conditions be proud of who they are," explained Garth Thomas, Dermatology Sales & Marketing Head at Promius Pharma. "'My Skin Matters' reframes the conversation about skin conditions in a positive and empowering way and demonstrates our leadership in dermatology on behalf of the patients we serve."

As a social movement, "My Skin Matters" also aims to build partnerships with patient advocacy organizations and to support community events focused on skin health.

About Promius Pharma LLC Promius Pharma is a wholly owned subsidiary of Dr. Reddy's Laboratories, one of the largest and most respected pharmaceutical companies in the world. With a robust commercial infrastructure and extensive research and development capabilities through its parent company, Promius Pharma is committed to bringing new products to market that meet patients' needs in dermatology and neurology. For more information, visit www.promiuspharma.com.

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