Why Certification Helps You Land Great Clients

There are many reasons why you might want to become a certified virtual assistant. But the most common reason that a virtual assistant chooses to become certified is so she can get more clients and more lucrative work. Whether you work with solo-preneurs or large corporate executives, becoming certified can open doors for you to grow your business like never before. Here are a few reasons why certification can help you land those great clients.

Certification increases a potential client’s trust.

Thanks to the World Wide Web, anyone can put up a website and claim to be a virtual assistant. These phonies may just be posing as virtual assistants to take advantage of clients that are unfamiliar with the concept of outsourcing. By the time the client realizes he’s been scammed, the phony VA could take down their website and create a new one.

Certification lets potential clients know that you’re not a scammer. Of course, scammers can claim to be certified, too. But a quick Google search can confirm that you really are certified as a virtual assistant. When potential clients see that you are who you claim to be, they’ll be more likely to trust you with their business.

Certification gives you an edge.

When it comes to applying for virtual assistant jobs, you want to make sure you have an advantage over the other applicants. One way to show that you’re more qualified for the job than anyone else is to mention your certification.

A hiring manager will look at your resume and be more likely to hire you because he knows that he doesn’t have to teach you everything before you can begin work. Instead, he can give you a simple introduction to how things are done at his business and pass off a list of tasks to you. This frees him up to focus on tasks that generate revenue.

Certification shows clients that you’re serious.

When you’re certified, you’re sending the message to potential clients that you’re serious about your online business. Clients know that you aren’t just claiming to be a virtual assistant but you really are one and that you’re willing to do the hard tasks that lead to success.

Mom | Wife | Virtual Assistant | Content Strategist
Stephanie has been working from home for over 20 years as a virtual assistant, template bender, and content writer. She's currently transitioning to business coach. You can learn more about her at her website http://www.barrypublishing.com.