The design of illustrations is inspired by the landscape of the tea plantations-cloudy mountains, vibrant tea shoots, and creatures in the tea garden. One of four scenes, consisting of a landscape of Taiwan tea country, which encourages consumers to collect the four different packages and display them in the room.

Our project was to create the “ati”, which means horse in the ancient Greek language. Ati logo for Red, White and Rose is inspired from the history of Argyrakis family, their roots from Ismir and the horses that they was using for transportation.

The city map shows an extract of Frankfurt with all the museums shown as black icons alongside various information. The Art Card is printed in three different colors – green, red/pink and blue – showing the cultural diversity of Frankfurt.

The open constructions we used can easily be turned, both horizontally and vertically, to be adapted to every store window’s size. They can also be taken apart completely, making it particularly easy to store them once they are no longer needed.

The business cards are printed on two different papers beside the different feel of the surface the special print enables an embossed logo at the front page. After laminating both papers the business cards as well as the whole stationery received a pink colored edge.

The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.

The geometric design of each label reflects the bee’s ways from the beehive to the different places of honey flow – the linden grove, the may meadow and the buckwheat field. As a result we managed to avoid the traditional visual clichés (bees, bee’s cells, drops etc.) and create a nuanced design instrument which we can use to label different kinds of honey.

Inspired by minimalism and pattern configuration, this sophisticate design communicates the focus of Ayca for moment and modernity. The atmosphere is soft, with an international touch, that already expresses the desire of the 2 Indian creators to export their product overseas.

Dynamism comes from polygonal shapes floating onto packs, which themselved come from developing brand logo structure. The strucural field that contains the logo reveals the shape of a thunder in counterform, symbol of the power these products would supply to their users.

Artful large golden fractal mirror structures put an extra glow to this dynamic ESPRIT-campain. Gitftgiving is another important theme for christmas at ESPRIT, the accessories are presented on 3 fractal mirror tables.

The visual identification alludes to the main principles of the creators – the furniture is noble, made in limited production runs, natural and crafted to the finest of details. Hence the catchphrase “The devil’s in the detail” and the logo reminiscent of a wooden cross-section.

The identity system heads off by the concept of the origin of culture, making the artisanal techniques the protagonists of the brand as a whole. Each symbol we create represents distinctive endemic artisanal techniques of Mexico, creating a mosaic of cultural heritage in the current design context.