Webinar: The Seven Elements of Strategic Marketing, with Brian Tate

Feb 24 2014

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If we’re committed to being in the world, to making art about that experience, and to helping foster conditions where others can do the same, then our stories must be told. Marketing is key to that process. But what is it, and how does it work?

Marketing is storytelling presented to a specific audience to drive a specific outcome. For that reason, it is often used by mainstream forces with commercial, cultural, or political agendas on how we live our lives. But if marketing can reinforce traditional narratives, it can also subvert them. If we believe that the role of art is to comfort the troubled and trouble the comfortable, then marketing can serve that same purpose. And we can make it so.

This webinar will examine the seven elements of strategic marketing, and how we can use them to advance our communities and careers.

To attend this webinar, you will need access to a computer with speakers and an Internet connection (hard-wired is preferred over wireless). There is no special software needed.

Webinars are recorded. The recording will be shared with all previously registered participants after the webinar, regardless of whether participants attend the live workshop or not. Special one-time-only webinars, such as our Artists Talk Tech and Visual Arts Round Table interviews, will also be available for purchase after the fact.

If you experience trouble with the PayPal payment interface, please take one or more of the following the steps to resolve the issue:

* Complete the registration process on a computer and NOT on a tablet or mobile device
* Make sure your web browser software is totally up-to-date
* Delete your web browsing history and cache
* Completely close and reopen your browser software again
* Reboot your computer
* Try registering using a different web browser software (Google Chrome has been known to cause some problems)

ABOUTBRIANTATE
Brian Tate is a marketing strategist, musician, and culture creator. He is singer-songwriter of the band, Shrine for the Black Madonna, and president of The Tate Group, a consulting firm. He has developed marketing plans for Bedford-Stuyvesant, Broadway, Jamaica Queens, Brooklyn NY, Washington DC, and numerous cultural initiatives. Projects he has created and produced or helped bring to life include The Brooklyn Icons, the Brooklyn New Music Festival, Curate NYC, the Dark Harvest Film Festival, the Full Spectrum Panel Discussion Series, the Nightshift Performance Series, NYC25, Queens Art Express 2012, Queens Royalty, and the Taste of DC Festival.

Marketing messages he has developed include “Bed-Stuy and Proud of It,” “Jamaica, Queens: Touch the Crown,” “Washington, DC: The America Experience,” “Creative Capital: Investing in Artists Who Shape the Future,” and, for his own firm, “The Tate Group: Helping Clients Excel.”

ABOUTTHEONLINELEARNINGPROGRAMWe are proud to offer selected topics from PDP workshops to the general public through the Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.

Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.

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Artist Stories

"It would be hard to overstate the impact that the Creative Capital professional development program had on my life. I participated in the workshop eight years ago. It was truly a turning point, a eureka event that changed my self-image as an artist, changed my ability to set and achieve personal and artistic goals, changed my mindset..."

Lillian WarrenLillian Warren participated in the 2003 DiverseWorks Core Weekend in Houston, TX. Read more of her story Creative Capital's blog, The Lab.