Monday, March 14, 2005

marketing optimization technology

Comprises three components or some combination of the three:

Campaign management (CM): An overarching term that comprises activities ranging from planning and strategy to tracking statistics, schedules, and other metrics of multiple advertising campaigns across a combination of distribution channels.

Marketing resource management (MRM): Helps marketers achieve maximum efficiency by providing practitioners across all locations, channels, and brands with tools that help drive and measure their marketing initiatives.