IPL 10 scores big: The cricket franchise garners 40% more eyeballs in first three games

(Thinkstock Image has been used for representational purposes only)The first three matches of the ongoing 10th edition of Indian Premier League (IPL) have garnered 40% more viewership than corresponding matches last year, data from TV viewership monitoring agency BARC India shows.

The average time spent per user for the first three matches of the current season was a record 1 hour and 12 minutes per match, it said.