The ever-growing local search universe

Consumers are using search in more far-reaching and sophisticated ways. They’re using apps, social media sites, websites, search engines and a host of other touch points to do increasingly refined searches for things to do, places to go, services to use and things to buy. They expect the digital world to provide instant access to restaurants, plumbers, museums, tattoo parlors, places for Magic the Gathering meet-ups , places to find spoken poetry and so on. Because of this behavior, the thousands of mobile app platforms, ad networks, navigation systems, data services, social media companies, search engines, directories and so on currently using business information provided by the data amplifiers would make the infographic difficult to comprehend — similar to the Marketing Technology Landscape . At the same time, the ephemeral nature of many of these tools means that the i...