In the words of Mrs. Doubtfire, my apartment currently has a “fleeing one’s homeland” motif. As I type this blog, several men are replacing all of the windows in my apartment, as well as the balcony doors. And everything that once resided within a 3- to 5-foot radius of said windows and doors is now piled on the couch.
On the bright side, my roommate and I were forced to clear off our balcony,...

I had many childhood dreams. One was to fall in love at a sleep-away summer camp.
I used to be fixated on the idea of spending two months on a lake somewhere in Maine doing arts and crafts, water-skiing to my heart’s content and having a respectable summer fling with a 14-year-old boy most likely named Ethan or Cory. We would bond over our shared love of water sports, spend the summer flirting...

A few months ago, I taught a class for the local apartment association that encompassed all-things marketing, social media and resident events (at least as all-encompassing as two hours would allow). I love to start a class with one of those obnoxious ice-breakers, so everyone had to stand up and give us their name, property, “theme song” (because if it’s an early 90’s rap song, I will instantly...

At this time of year, most are looking ahead and making strategic plans for the upcoming months. What’s new for 2014? It’s all about creating the brand experience, according to the executives at Jack Morton Worldwide, the global brand experience agency that works with brands such as General Motors, Subway and Procter & Gamble.“As marketers continue to respond to increasingly empowered...