SHAMROCK FOODS COMPANY

About SHAMROCK FOODS COMPANY

You might say Shamrock Foods is milking the food service business for all it's worth. Distribution business Shamrock Foods ranks in the top 10 US food services companies, while its Shamrock Farms unit represents one of the largest dairy operators in the southwestern US. The company's distribution operations supply food and related products to food service operators in 10 states in the Intermountain region through a handful of distribution centers. Shamrock Farms, home to more than 10,000 cows, produces and offers a full line of dairy products including fluid milk, half and half, and ice cream. Founded in 1922 as a mom-and-pop dairy, Shamrock Foods is still owned and operated by the founding McClelland family.

Geographic Reach

The Phoenix-based company's distribution area spans Arizona, California, Colorado, Kansas, New Mexico, Nevada, Nebraska, Texas, Utah, and Wyoming. It supplies its customers from distribution centers in Denver, Phoenix, and Albuquerque.

Operations

Shamrock Foods carries some 16,000 food service products, including fresh produce, dry groceries, frozen foods, ethnic specialties, meat, seafood, and beverages, along with Shamrock Farms' dairy products. It also carries cleaning and paper products, and other supplies and equipment. Its customers include restaurants, fast-food outlet, schools, hospitals, and institutions in 10 states.

Sales and Marketing

The company sells through online ordering. Its foodservice warehouse offers service for small businesses, restaurants, caterers, non-profit organizations, hotels, daycares, event planners, clubs, and more.

Strategy

The company works to develop new products and maintains relationships with other businesses to keep its products in front of customers. Shamrock Farms sells Rockin' Refuel, a protein-fortified chocolate milk that the company says helps rebuild and repair muscles after exercise. In addition to its Shamrock-branded dairy products, the dairy company offers private-label services and is the milk supplier for all US Subway sandwich shops.