VSA receives Gold at Graphis Poster Annual

In 2014, the Gene Siskel Film Center approached VSA to help design their annual invitation honoring actor Morgan Freeman. The invitation was to be innovative and striking while upholding the mission of the Film Center. Recognizing that Morgan Freeman is one of the most recognized figures in American cinema, VSA chose a poster format that literally makes Freeman larger than life. The design illustrates the depth and elegance of his career while playing homage to the motion on film. It’s exciting to open the invitation, unfold and read.

“We have received an overwhelmingly positive response on the invitation, [which] has exceeded all of our expectations,” says Jean de St. Aubin, Executive Director of the Gene Siskel Film Center. “As Chicago’s premier movie theater, it is important that our materials reflect the same high standard that we put into our film programming and presentation. VSA not only created a design that mirrors Morgan Freeman’s larger than life talent but also were extremely pleasant and organized to work with.”

Graphis publishes work from some of the best talent in Design, Advertising and Photography; Graphis is committed to embracing the entire community by presenting aspiring young artists, as well as award-winning professionals. Each year, Graphis features the most visually compelling posters of the year, selected from international entries. Click here to learn more about Graphis.