The primary reason I’m stressing selecting a niche has to do with the fact that there are two basic steps to acquiring a new client: attracting their initial attention and then motivating them to do business with you.

It may come as a bit of a surprise, but of these two, getting a prospect’s initial attention is often the most challenging part of the whole process. The world is so noisy, with so many marketing messages, it’s tough to break through ...

Let’s talk about competition. Although it may sound a bit strange, ideally what you want is bad competition. What I mean by this is that there are enough competitors to make you feel good about the viability of the niche, but they’re doing a lousy job at marketing their products or services. By implementing a marketing funnel, you should be able to capture a nice share of the market.

If there’s intense competition in a niche and they seem to be doing ...

How much money is your niche able or willing to spend? Are you selling to bigger corporations or smaller ones? To the affluent or the almost broke?

You can accept as gospel that some of your prospects will think your prices are too high. In reality that has more to do with how well you communicate the benefits, but the market you choose to sell to will also influence how much you can charge. You can ...

Without a doubt, one of the worse things that can happen to any business is to be perceived as a commodity-interchangeable with everyone else who offers similar services. Although most people intellectually understand the importance of avoiding of that trap, more and more find themselves reduced to competing on the only unique variable left-price. Perhaps they think it’s too difficult. Perhaps they think they don’t have anything unique to offer. If that describes you, (or you fear that you may ...

If you want to increase your online marketing visibility to a particular niche market, one of the most effective business growth strategies is to clearly explain why these prospective clients should be paying attention to you.

In today’s video I share some examples about how some highly focused companies are attracting consistent streams of brand new clients by clearly communicating why they have the right to be communicating to this niche. This is an important point. Although marketing to niches is ...