Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the industry’s real needs, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: A place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here.

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INTO University of Stirling offers an International Foundation programme for those international students who do not meet the required academic and English-language criteria. These courses offer a pathway to study at the University of Stirling through an excellent teaching and learning experience in the high-quality study facilities on campus.

International Foundation

Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of a range of BA Honours programmes, including Accounting (either as single honours or as combined honours with Business Law, Business Studies, Economics, Finance or Marketing) and Finance and Investment. See our accounting and finance courses.

Subject to additional entry qualifications. year 3 entry to the BA Honours in Accounting and the BA Honours in Finance and Investment is also available to INTO International Foundation students via the Integrated International Year Two pathway.

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

You’ll study Sport Business Management as a four-year single honours degree. There are three key components to the course: sport management and technical expertise; business enterprise; and market awareness. Years 1-2 are designed to provide you with a broad grounding in the subjects of business, management and sports studies within the global environment. Years 3-4 provide you with theory and applications of sport business management including marketing, policy, event management and more. You’ll also have numerous opportunities to develop work-related skills at every stage of your studies.

Modules

The module details given below are subject to change as the University regularly revises and refreshes the curriculum of our taught programmes. The modules outlined below represent those offered in 2019/20 on this course of study.

Course details

The Sport Business Management course is delivered by leading academics working in the fields of Sport and Business. There’s a variety of delivery methods, ranging from lecture-style presentations to small group interactive sessions.

Assessment is designed to engage you in thinking about the real-world challenges that sport businesses encounter. Ranging from reflective essays, business reports and group work challenges, each assessment offers the opportunity for you to display your developing skills as a future business leader.

You'll take three modules every semester, each of which is likely to have a total of 30-40 contact hours – normally equating to 2 lectures and 1 seminar per week, per module. Your timetable will vary depending on your choice of non-core modules.

You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

Important note for EU students

The Scottish Government has confirmed that EU students enrolling in the 2019 and 2020 academic year will be entitled to free tuition fees in Scotland. EU students will retain that status for the duration of their four year degree. The future fee status of EU students enrolling in UK universities will depend on the timing and terms of the UK’s exit from the European Union. The University will make decisions on fee levels for EU students enrolling in 2021 when further guidance is available from the Scottish and UK governments, and will publicise information about fee levels and financial support available on the University website.

While students should be aware this may mean a change from the current position where EU students are treated with equivalence to Scottish students, it is also important to note that any changes would also require changes to existing UK and Scottish legislation. Current indications are that the UK would leave the EU at the earliest in 2020, so any changes would not take effect before the academic year 2020/21.

£1,820*

*This tuition fee is set by the Scottish Government, and may be subject to change.

Students from England, Wales and Northern Ireland

If you’re domiciled in England, Wales or Northern Ireland, you’ll be able to apply for financial assistance, including a loan to cover the full cost of your tuition fees, from your relevant funding body.

You will be liable to pay tuition fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

If you successfully complete Years 1-3 of your course, you will also be eligible to receive an Honours Year Scholarship valued at £9,250 to cover the tuition fee costs of your fourth and final year of study. Learn more about the Honours Year Scholarship.

There is additional funding available for students from England, Wales and Northern Ireland – please see Funding opportunities below.

£9,250

Overseas (Non-EU) Students

You will be liable to pay fees for every year you’re in attendance, and your fees will be held level upon entry. Please note if you need to extend your period of study, you may be liable for an additional fee.

£12,450

You should expect to pay fees for every year you attend. Fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

The University of Stirling offers undergraduate funding opportunities for students domiciled in Scotland or the EU. To find out if you’re eligible to apply for an award, use our scholarship finder.

Students domiciled in England, Wales and Northern Ireland (RUK)

The Undergraduate Choice Scholarship provides a £1,000 cash award to all students from England, Wales or Northern Ireland who meet the conditions of their offer and select the University of Stirling as their Firm or Insurance choice on UCAS.

The University also offers the Undergraduate Merit Scholarship, which is awarded to selected students and provides a £1,000 cash award per year for years 1-3 of study. To be considered for the Merit Scholarship, students require a minimum of AAB at A-level or equivalent.

In addition, students from England, Wales and Northern Ireland who enter in year 1 and progress successfully through years 2 and 3 will receive our Honours Year Scholarship, which covers the cost of undergraduate tuition fees in the Honours year of study.

You don’t need to apply for the awards listed above - we'll automatically identify your eligibility as part of the admissions process.

To explore other scholarships and learn more about funding opportunities, use our scholarship finder.

Students domiciled overseas

The University of Stirling offers generous undergraduate funding opportunities for overseas students. To find out if you're eligible to apply for an award, use our scholarship finder.

If you’re domiciled in the UK, you can typically apply to your relevant funding body for help with living costs. This usually takes the form of student loans, grants or bursaries, and the amount awarded depends upon your personal circumstances and household income.

EU and overseas students won’t normally be able to claim living support through SAAS or other UK public funding bodies. You should contact the relevant authority in your country to find out if you’re eligible to receive support.

We aim to be as flexible as possible, and offer a wide range of payment methods - including the option to pay fees by instalments. Learn more about how to pay.

What can I do with a Sports Business Management degree?

Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.

Your employability is one of our highest priorities, and we want to make sure you have every possible advantage when you enter the job market. Our module in Professional Development and Practice places a special focus on preparing you for the workplace, and our overall focus on personal and professional development is designed to help you achieve your career ambitions.

Your studies will equip you with skills in the following areas, plus many more: