Back-to-School Marketing Ideas

August 04, 2016

As
families gear up to send the kids back to school, they’re busier than ever. As
their real estate professional, you can take this opportunity to reinforce your
brand to keep you top-of-mind when they’re ready to answer the big question: is
it time to move?

The Best Schools

Homebuyers
are willing to pay more—and give up more—to live in their school district of
choice. More than 60% of realtor.com homebuyers admit that school district
boundaries impact their purchasing decisions. In fact, over 50% are willing to
go over budget to live in their preferred school district.

Contribute to the
Community

Establish
your reputation within the best school districts by creating a name for
yourself there. Support the local PTA: buy ad space, sponsor functions,
volunteer for fundraisers and offer discounts and premium services to the PTA
members.

Host
a school supply drive to benefit the community. You can turn it into a
family-friendly picnic and accept donations in lieu of tickets for admission.
During the event, try not to steer the conversation back to real estate.
Instead, learn more about the community, and be prepared to answer any questions
that appeal to your expertise should they arise.

Create a Conversation

Are
you blogging? Are you active on social media? Use your online presence to start
a conversation and engage with homebuyers with young or growing families who
place a premium on school districting. Highlight local businesses offering
back-to-school sales, create a directory of your preferred after-school
programs, share quick and easy lunch recipes (the internet is full of these
kinds of articles; you can create a Buzzfeed-style listicle and link to your
favorites) or be explicit and offer insights to local school districts’ impacts
on home values.

At
this special time of year, it’s important to tailor your message—online, in
person or through direct mail or email—to your audience. Back-to-school is the
perfect time to focus your audience on growing families with school-age
children.