James Morris named as first global head of Beyond Advertising

MediaCom has named James Morris as the first global head of its rapidly growing division MediaCom Beyond Advertising, the world's largest content marketing specialist.

MediaCom Beyond Advertising was first launched in the UK in April 2008. In 2011, with a staff of just 35, it was rolled out across EMEA. Today it has 435 experts in 42 countries around the world, creating world-class campaigns for clients including Volkswagen, P&G, Sony, Universal Music and Shell.

James, who has led MBA in EMEA since January 2011, will now head up this global team, working closely with a team of MBA regional leaders and the MBA International hub based in London.

His brief will be to ensure that all MediaCom clients benefit from MBA’s expertise in creating quality content, connecting distribution strategies and exciting audiences via multi-platform channels. He will continue to work closely with the wider MediaCom agency to integrate content-led ideas and opportunities at an early stage of the strategy and planning process in every market.

The team of regional and international leaders are:

Palle Diederichsen, MBA EMEA: Palle set up MBA in Denmark, a market leader for ground-breaking social and content-driven campaigns.

Mark Fortner, Head of Innovation, MBA US: Mark has 20 years of marketing and content development experience with companies including Viacom, MGM, Fox and FX.

Lizzie Nolan, MBA APAC: Lizzie was formerly P&G Regional Planning Director in Singapore and a Creative Planning lead for MBA in UK.

Dan Brown, MBA LATAM: Dan will act as interim lead until a permanent replacement is named.

Ortensia Castagno and Tom Curtis, MBA UK and MBA International: Ortensia, former head of MBA International, and Tom, a former UK Creative Director, will now co-lead the London hub for UK and international clients.

The new leadership structure reflects both the incredible growth of the MediaCom Beyond Advertising network and its award-winning performance in producing best-in-class content and campaigns for global brands.

From Audi’s Claire Danes Emmy Awards YouTube hit in the US and Hasbro’s NERF Blaster ‘Office Wars’ in Germany to ‘Beetle Abbey Road Live Sessions’ in the UK, MBA has created new platforms that allow brands to engage with and excite their target audience.

“The demand for MediaCom Beyond Advertising’s services proves that we are creating great content and distribution opportunities for connecting our clients with their consumers, to grow their business,” added Stephen Allan, MediaCom Worldwide CEO and Chairman. “These appointments will ensure that we continue on this path, and I’m delighted that – in line with our company philosophy of ‘People first, better results’ – we have recognized and promoted our own talent to ensure future success.”

“The smart fusion of content, media and technology is driving the future of advertising. As technology and consumer behaviours evolve at speed, so must our responses to it. Consequently, our focus is to create content that both reaches and engages the target audience on a consumer journey in a multi-platform world. Our new team of regional leaders has been closely associated with the growth of MBA to date and are the right people to continue to evolve its future,” said James Morris, Global Head of MediaCom Beyond Advertising.

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