Bomb defusing expert to cybersecurity academic is not a typical path. Jibey Asthappan combines front line experience with a PhD. He is director of the National Security program at the University of New Haven.

“It’s important to think about your work in a way that the public would be interested in,” says Martin Antony, professor and chair in the department of psychology at Ryerson University in Toronto, who has given over 300 media interviews.

Even though reaching out to the media can be a vital part of establishing yourself as a leader in your field, with long work hours that include researching and teaching it’s difficult to get media coverage. Here are tips from a professor who has used media to propel his career.