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By Damon Nagel
Managing Director
Ironfish
Have you noticed the return
of TV shows about Australian
property? I have. 'Auction
Squad', 'Hot Property' and
'Under the Hammer' have all
hit our screens over the last
few weeks.
Channel 9's The Block is
also set for a return.
This started me thinking -
When were these shows
last on-air? When they
were taken off air? and Why
are they back now?
In the early 2000's, there
were a number of property
shows on air and most of
them were axed around
2004. These shows were
mainly based in Sydney or
the eastern states.
What does this tell us?
The Sydney property
market is 'hotting up'. It
means people's interest in
the property market has
been reinvigorated and for
the TV stations, this means
property shows are likely to
rate highly. Hence, they're
making a return to our
screens.
Sydney auction clearance
rates hit 62.5% last
weekend, shrugging off
recent lows, while the
median house price rose to
$677,000, up 17% in a year
according to Residex.
So, what could this mean
for the Adelaide property
market?
Rises in the Sydney market
have traditionally been a
precursor to rises in our
local market.
When the property TV
shows first aired the
Sydney market was
experiencing rapid and
aggressive growth.
Meanwhile, the Adelaide
market had just finished
a strong run and was
flattening out.
However, by the end of
these shows in 2004,
the Sydney market had
stalled and the Adelaide
market then picked up
again and grew another
30% - peaking in mid
2007.
Therefore, is history
repeating itself?
Could this be the precursor
to another boom in
Adelaide?
One thing is certain --
TV executives have to
understand the mood
of the nation as shows
that tap into this mood
rate highly and attract
advertising. They sense
a reenergised property
investment market and are
responding accordingly.
Adelaideans have had
more than their fair share
of success on reality TV
shows and as happened
previously the local property
market could also be set for
a winning streak.
My tip -- when the music
stops on the current run of
property TV shows, keep a
close eye on the Adelaide
market.
Auction Squad and Hot Property
shows are back, what does this tell us?
ADELAIDE
AUCKLAND
BRISBANE
MELBOURNE
SYDNEY
A person should consider whether the financial product or service is appropriate for
them. Ironfish is a registered trading name of Kite Enterprises Pty Ltd. ABN 69 121 216
537 an Authorised Representative of EA Financial AFSL 246801
Don t miss the beginning of
the next cycle!
trends that will affect property prices.
www.ironfish.com.au
Investment Information Evening
Click here to book now!
Date Wednesday 18 August 2010
Time 6.45pm registration / 7pm start
Venue Ironfish Office (Optus Building)
Level 6, 431-439 King William St, Adelaide