The sulfate-free and silicone-free formula contains a concentration of protein and natural conditioners to cleanse hair, replenish nutrients, and provide detangling benefits without leaving excess residue or weighing hair down.

This shampoo enhances and preserves color vibrancy and prolongs the intensity of the color as it delicately cleanses while repairing, hydrating and nourishing.

Formulated with gentle cleansers and nutritive moisturizers such as Apricot, Cherry and more that enhance color for hair that has more style and bounce.

Leaves hair color vibrant, your hair refreshed with lustrous results.

Susan says-

I have definitely noticed that my color has lasted longer with this shampoo since it's sulfate-free. You don't need much, it lathers well and leaves my hair manageable. It smells nice, and leaves my hair clean and shiny with bounce! Better than what my salon uses. It may be a bit pricey, but it is worth every penny!

Apricot kernel oil is cold-pressed from the dried seeds of the fruit of the apricot tree. It is readily absorbed without leaving any buildup. It is also high in vitamins A and E. It moisturizes and nourishes hair roots while helping to soften and add shine to hair.

Broccoli Seed Oil (Brassica oleracea italica)

Cold pressed from the seeds of Broccoli, this oil is unique for its silicone like abilities in hair care for creating shiny and glossy looking hair. It is non-oily and will not leave a residue. Broccoli Seed oil is a nutritive alternative to silicone.

Coconut Oil (Cocos nucifera)

This rich nutritive emollient conditions and revitalizes hair. Coconut oil protects and enhances the look and feel of hair, increasing body and shine while improving texture, particularly hair that has been damaged by chemical treatments.

Papaya Extract (Carica papaya)

The papaya fruit is native to Central American and is now grown all over the tropics. Papaya is particularly high in Vitamins A, C and E. Papaya extract helps to gently remove product buildup while restoring hair's nutritive shine and softness. Papaya also adds body and volume to limp, lackluster hair.

Testimonials

Customer reviews and testimonials are provided for informational purposes only. Customer reviews and testimonials reflect the individual reviewer’s results and experiences only. Results may vary based on individual user.

Absolutely the best shampoo I have ever used. Have been using this shampoo for six months and this is great for my very fine hair! I have highlights and this doesn't strip the color. My hair color last much longer using this. It smells nice and cleans without drying my hair out.

Gabi P. Canyton City, CA

This is just great shampoo and it does all that it says for colored hair. I get compliments on my hair all the time. Not only does it protect my color longer, it leaves my hair soft, shiny and full of body. I have fine hair and most products weigh my hair down, but not this. Leaves my hair soft and it smells wonderful and my hair and scalp feel clean. It's thick enough that you don't have to use a lot. Love the ingredients in this!

Janet Y. Zapata, TX

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Testimonial:

A great way to restore, rejuvenate and add sparkle to color-treated hair is with Apple Vinegar Rinse

Color-treated hair can look dry as residue that is left on your hair from other products can make hair look brassy and dull.

Products for color-treated hair are made with chemicals and leave a lot behind on your hair and scalp.

The result is hair that is dry, dull and without shine.

It is often difficult to perm or color because there is a barrierof residue preventing them from penetrating the hair shaft.

Disclaimer: Information on this site is provided for informational purposes only. It is not meant to substitute for advice provided by your own physician or other medical professional. If you are pregnant or nursing please consult with your health care provider prior to any use of our products. You should not use the information contained herein for diagnosing or treating a health problem or disease. The products and the claims made about specific products, ingredients and information contained on or in any product label or packaging on or through this site have not been evaluated by the Food and Drug Administration and are not intended or approved to diagnose, treat, cure, or prevent any disease. Customer reviews and testimonials are provided for informational purposes only. Customer reviews and testimonials reflect the individual reviewer’s results and experiences only. Actual results may vary among users. Our products are for topical use only and should never be consumed.

Testimonial Disclaimer:

Customer reviews and testimonials are provided for informational purposes only. Customer reviews and testimonials reflect the individual reviewer’s results and experiences only. Results may vary based on individual user.

Testimonials:

I have been using thisshampoo for over a year.It cleans my hair withoutstripping the color, itmakes my hair softwithout any heavy residuefeeling. I have thick wavyhair that I have coloredevery 4 weeks. I had beenusing Onesta shampoowhich is also organic , butthis product makes myhair feel healthier andshiny.

Colleen P Dallas TX

I love gettingunnatural hair colors,and as other who alsolike them know that nomatter what thosecolors don't last morethan 2-3 weeks. Thisshampoo has changedall of that. My colorSPARKLES, I getcompliments all thetime and people askingif I just dyed my hairwhen I probably got itdone a month ago!Honestly amazing, notto mention how my hairfeels much softer.

Emilie A Henderson NV

I have used nothing sincegetting this. I LOVE thisstuff. It took me a while toget used to the shampoo,because it doesn't suds uplike other shampoos butwhen I visited myhairdresser last month sheinformed me that my hairis super healthy. It's thisshampoo! It's miraculous.I don't even know how toexplain how great it is. Ihave every intention oftrying their other productsas well!

Rosalie L Missoula ID

Absolutely love thisshampoo. I was lookingfor something naturaland sulfate free as I'verecently died my hairand was told to lookfor such. This bottlelast me and keep myhair clean and smellingfresh. People arealways commenting onhow healthy andnatural my hair looks!Definitely one of thebest value shampoosout there for what isdoes.

Emilie C Seattle WA

Listen to all of the reviewsand purchase this! I wasshocked at all the positivereviews because naturalshampoos usually havelots of bad reviews frompeople who don'tunderstand nosulfate=less lather andhair might need sometime to adjust... I havestraight, soft hair as it isand wanted to switch backto something to sulfateand paraben free toprotect my hair color, so Ididn't expect a big changein my hair. I was wrong!This stuff makes my hairsmell nice and it isincredibly soft andsmooth! I was shocked atthe difference, it's my newfavorite shampoo.

Jenelle P Macon GA

I'm never one to postreviews on productsbut I just had to withthis one! I have colortreated hair and mostshampoos andconditioners haveeither faded out thecolor in my hair ormake it super dry andfrizzy or both. I boughtthis product and nevergoing to use anythingelse! Not only does itsmell good, it makes mehair really soft andflowy and I don't evenhave to use barely anyproduct in my hairanymore. It's worthevery cent.

Valentina R CharlotteNC

Vinegar Rinse Cleanser

Shampoo Alone is Not Enough. A great way to restore, rejuvenate and add sparkle to colored hair.

Proteins and VitaminsHair Treatment

Just as your body can benefit by improving your diet, hair follicles will also benefit from the increased proteins, minerals and vitamins.