BIBS athletic jersey

In an effort to
equip young riders and bring a unique form of visibility to the Chill
Foundation, Jesse Lee Wilson collaborated with Brooklyn Cloth Manufacturing to
design and produce over 2000 custom competitive-style bibs with a uniquely
reflective nighttime visibility feature. Brooklyn Cloth agreed to produce the
bibs as a donation to the Chill Foundation. In addition to providing a means
for Chill boarders to light up the slopes of any mountains they ride, they
introduced the brand to a national audience when Chill was featured on Good
Morning America.