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In a recent interview from Apps World in San Francisco, Marc Carr from LeadBolt chats with TheMail about mobile app monetization and user acquisition trends in 2014.

To find out more, watch the full interview below:

These are some key takeaways from the video:

LeadBolt is a mobile application discovery and monetization platform that helps app developers generate installs and make money from their product.

When it comes to the mobile user acquisition industry, Marc says that while there are a lot of new entrants into the marketplace, there is little differentiation among them and that at the end of the day, being successful comes down to having good relationships and as Marc puts it, “under promising ad over delivering.”

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.

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