Tag Archives: RSS

Since the paradigm has shifted from 100% “interruption marketing” (i.e. commercials and advertisements) to a balance of that and “inbound marketing” (marketing by attraction) the need to produce and disseminate great content has become paramount.

Nobody wants a Billy Mays spewing product features in their face any more. What people appreciate is honest information delivered honestly. The theory is that if you deliver enough of this great information, when people have to make a buying decision regarding that particular field, they will consider you the expert and at least consider making their purchase from you.

Step one, then, is to create helpful content in a form from which your target audience can most benefit. That in itself is a formidable task, but then what do you do with this great content once it is created? You can post it to your website, either as an article or a blog, but that assumes that your prospects are indeed visiting your website. If your goal is to draw prospects to your website, there needs to be more distribution.

Broadly put, you need to syndicate. There are now hundreds of “social media” sites, dozens of guest blog sites, and myriads of press release and article publishing venues. It would be impossible to fill out the profiles and establish accounts with all of them, so the first task is to prioritize which ones are most effective, and affordable. Most of the social sites and blog sharing ones are free, but press release publishing can be relatively expensive.

Once you have made your decision regarding budget and time, you need to establish you profiles and accounts. I provide my clients with a standard summary page that has been optimized to contain the keywords that are most relevant and competitively available for their business. Then, with the help of Chrome, it becomes a relatively simple matter to establish these accounts; fill in all the contact data, and paste in the summary and you have an account.

Now comes the fun part. Instead of taking your story or article and pasting it into 10 or 50 accounts, syndicate it so you post it in one place, and it goes out automatically either as an RSS feed, or is posted automatically on all of your other accounts. WordPress has the ability to set up your blog posts so they go out to several accounts under the “share” button on the left sidebar. There are several other sites where you can set up your slave links to receive your posts automatically. There are some things that you will still have to do by hand, like posting to LinkedIn groups, but this gets your message out to tons of “followers” with a minimum of effort. The key to keeping yourself “top of mind” is not running in circles spending your day on the internet. Being a though leader requires you to get out from behind the desk and out with your “peeps.” This is a great way to free up some time to do just that.

by Seth Godin

When I was a kid at summer camp, a letter was as precious as gold (or perhaps candy). If you got five letters in a week, you were rich. Most of the time, we stood by the mailroom, plaintively waiting to see if there was some sort of message from the outside world–only to walk away disappointed.

Back home, missing a TV show was out of the question. If you didn’t see this episode of Mannix or Batman, it was likely you’d never get a chance, ever again.

And so we came to treat incoming data as precious. A lost email was a calamity. Reading everything in your RSS feed was essential. What if I miss something?

A new generation, one that grew up with a data surplus, is coming along. To this cohort, it’s no big deal to miss a tweet or ten, to delete a blog from your reader or to not return a text or even a voice mail. The new standard for a vacation email is, “When I get back, I’m going to delete all the email in my box, so if it’s important, please re-send it next week.”

This is what always happens when something goes from scarce to surplus. First we bathe in it, then we waste it.

A controversial January article from Daily Caller, which was picked up by Fox News, has been quietly scrubbed from both outlets’ websites. By Alex Kasprak – On 27 January 2017, the Daily Caller’s then-video editor Matt Raust penned a short piece (“Here’s A Reel Of Cars Plowing Through Protesters Trying To Block The Road”) that featured a compilation […] […]

by JEN MAC RAMOS – Jeurys Familia is one of four players suspended under the new domestic violence policy. (via Arturo Pardavila III) Recently, Pablo Sandoval was designated by the Boston Red Sox for assignment, only to return to his first team, the San Francisco Giants, on a minor league deal. For some Giants fans, myself included, the homecoming […] […]

This is an extremely difficult subject to try and cover in just a few hundred words. There are literally, thousands, possibly tens of thousands, of books, not to mention articles & white papers, on securing an educational institution. And all of them have their good and bad points. Some are out dated and won’t work […]

Published August 07, 2017 Fox News http://video.foxnews.com/static/p/video/app/embed/iframe/vod.html?video_id=3503713494001&_fx=y&_xcf=foxnews&_cparam=notitle NOW PLAYINGKevin Bacon on re-learning ‘Footloose’ moves for Fallon Kyra Sedgwick and husband Kevin Bacon have been married for nearly 30 years, but they’re also distant cousins. The two act […]

by CHANIE KIRSCHNER – You wouldn’t want to ruin the taste of your coffee by keeping it out in the open air, would you? (Photo: tka4ko/Shutterstock) We’ve been on a road trip visiting family the last month, and it’s always interesting for me to see how people store the same items in different ways. Take […]