October 24, 2018

ThinkTV: Media, marketing & disruption

Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.

In this event, New York Times bestselling author, Ken Auletta will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else) and examine the age of disruption from the perspective of advertising’s most powerful players, and through the lens of the “frenemy” relationships now shaping the industry’s future.

Marketing consultant and effectiveness expert Peter Field will be sharing the results of his about-to-be published new white paper Effectiveness in Context, co-authored with Les Binet.

Finally, Ipsos’ Ross Hugessen and Brainsights’ Dan Iwasa-Madge will share insights from a new Canadian study by Ipsos and thinktv titled, Optimizing Media vs Minimizing Media – Which is it?, with insights on creative techniques and how they differ by region.

Please note that the event is invitation-only and invitations are nontransferable.