Jebbit, a member of the current TechStars Boston accelerator class, is expanding its online advertising service to target segments beyond college students, co-founder and CEO Thomas Coburn said in an interview.

The company planned to announce the expansion as part of the TechStars Boston Demo Day, being held at the House of Blues in Boston.

To date, Jebbit has offered a Web service for consumer companies looking to boost awareness of their brands among college students. Students log into Jebbit and answer questions about brands' products—based on information on the brands' websites—and the students get paid for their time.

Now, Jebbit plans to expand beyond the college space and its own website, Coburn said.

The plan is to offer Jebbit's interactive service on the advertising displays of other sites, starting later this summer and in the fall. Jebbit currently has five sites lined up to participate, including Boston.com, Coburn said.

"This will allow the brands we've been working with for the last year to now get a much larger reach," he said. "They get to now have full control of what type of consumers they want to reach, and where they want to engage consumers."

Jebbit has worked with 100 advertisers to date, including Coca-Cola, Microsoft and Zipcar, along with a number of smaller firms, Coburn said.

Meanwhile, Jebbit has received a commitment from ongoing investor Boston Seed Capital to lead the startup's next round of funding, which will be targeted at $1 million, Coburn said.

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