What do most enterprise companies want from app development? Ultimately, a finished product with minimised costs, delivered in the shortest timeframe possible. However, there are a lot of components to the app development process that must be carefully planned to ensure a successful deployment.

With the exponential growth in mobile app usage and downloads, app marketing has become an ever-evolving challenge. As 2018 gets underway, it is important to stay up to date with the latest app marketing trends and techniques for app success.

With the increase in healthcare consumerism, there is a growing awareness of the need to involve patients in their care. As technology continues to make health records more accessible, it provides an opportunity for greater transparency, engagement and collaboration through patient-generated health data.

Realising the increased propensity towards mobile, businesses are seeking to gain their consumers attention through enterprise apps. As a result, thousands of businesses start the app development journey every year. It is crucial for success to do your due diligence by researching and asking the right questions before taking the plunge and hiring an app development… Read more »

Digital health is introducing new approaches to the management of health conditions. Research has demonstrated significant growth in the impact that digital health is having on patients and healthcare overall. The adoption of digital health tools, such as mobile health apps, holds great promise with evidence of these tools playing a positive role in both patient… Read more »

For most industries a mobile strategy is no longer an option, it is a requirement. In the world of mobile app development, it is vital to success to get it right the first time. One of the top reasons for mobile apps failing at the market within the first few months is due to poor… Read more »

App creation is a long and rigorous process and even with all the hard work and dedication involved, success is still not guaranteed. Mobile app downloads will cross 269.69 billion by 2017 according to a recent study published by Statista, and in this competitive landscape, it is of utmost importance to understand and measure the… Read more »

Australia is home to 537 local councils that are managed by over 6,600 councilors. With a growing population, local councils need to find different avenues to engage the 15.3 million of the 24 million Australians who have a smartphone (IAB Australia). One local council in the city of Logan, Queensland, has done just that using… Read more »

For most industries a mobile strategy is no longer an option, it is a requirement. Smartphones are now outselling computers threefold and the mobile app market is growing exponentially. Consequently, creating a responsive and engaging environment through mobile strategy is now considered essential for fostering a positive customer experience.

Due to the rapid growth of smartphone usage, and the ever-changing consumer behaviour, mobile apps are now considered an essential part of business strategy. However, attaining executive buy-in for mobile app development can be an extremely challenging task.