South Coast Winery
Resort & Spa

A BEVERAGE OF EPIC PROPORTION

A BEVERAGE OF EPIC PROPORTION
TEMECULA, CA – October 11, 2010 – What do you get when Beer Advocate Magazine’s “Top Brewery on Planet Earth” teams up with two-time title holder for California State’s Golden Bear Winery of the Year? A beverage of “epic” proportion.

South Coast Winery is pleased to announce to both wine and beer lovers alike the news: The release of the 10.10.10 Stone Vertical Epic Ale. While South Coast Winery
is one of the fastest growing small wineries in the United States, its little wonder why the 10.10.10 Vertical Epic Ale’s release is made today by Southern California’s Stone Brewing Company,
one of the fastest growing craft breweries in the United States since its founding in 1996.

Months ago, Stone’s President and Brew Master Steve Wagner, Stone’s Brewhouse Supervisor Jeremy Moynier,
and Head Brew Master (and wine lover) Mitch Steele met up with South Coast Winery’s Winemakers (and beer lovers),
Jon McPherson and Javier Flores, to sample select white wine varietals. As with any good epic, the Stone Team selected three fruits
from South Coast Winery’s Vineyards -- Muscat, Gewurztraminer and Sauvignon Blanc -- to blend with its newest, larger-than-life Belgian Pale Ale.
Adding a special “twist” to its year’s plot is the news that Stone’s 10.10.10 Vertical Epic Ale is brewed with chamomile and a special wheat and rye hybrid called
Triticale to enhance the special blend of South Coast Winery’s juice. The resulting beer is dry, complex, full-bodied and brimming with floral, fruity aromas.

A closer look at the parallel and its plain to see the plot to this twisted Epic thickening: As with South Coast Winery’s wine
production and its unique vintages; for the past nine year’s Stone Brewery has been creating its specialty ales to be unique to its year of release.
Just like most South Coast Winery wines, these specialty Stone ales are designed to be aged until sometime after December 12, 2012, if one has the
discipline to wait that long. Stone’s first brew was released on February 2nd, 2002; their next release March 3rd, 2003; the next April 4th, 2004, and so on,
so that each release is one year, one month and one day from the previous year’s edition. When asked about the “twist” in this Epic,
Master Winemaker Jon McPherson states, “South Coast Winery is delighted to have been a part of this special 10.10.10 Stone release,” and looks forward to
Stone’s vertical release in its entirety to be complete on December 12, 2012.

Click here to view the video of Head Brewer Mitch Steele’s trip to South Coast Winery:
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South Coast Winery produces a broad portfolio of premium wines that are 100% grown and produced
with care under his tutelage in Southern California's up and coming Temecula Valley Wine Country.
Over the course of the first six years of its production, the winery has received over 1000 awards and
medals from both regional and international wine competitions. The winery graces the grounds of
South Coast Winery Resort & Spa, a 38-acre destination property located in the heart of Temecula’s Wine Country
at 34843 Rancho California Road, Temecula, California and also has a wine-country themed restaurant and tasting room in the heart of Orange County California,
and both can be found online at www.southcoastwinery.com. For more information about this release, electronic photos or to schedule a private media tour of
South Coast Winery Resort & Spa, contact Crystal Magon at (951) 587-9463 Ext. 7204 or cmagon@wineresort.com.