identify

IT executives are in one of the most dynamic, challenging business environments of all time. The business expects speed; the IT function strives to keep up while pursuing innovation and efficiency. Many CIOs recognize that cloud is a possible solution to achieving both but they are uncertain about the best way to
get there.
Whether your company seeks to modernize IT, fuel innovation or accelerate growth, you’ll find that by identifying the most appropriate cloud journey for your organization, you can determine the best potential entry points to cloud migration as well as identify, prepare and prevent possible roadblocks.
And, you’ll discover how the right cloud platform and partner can enable your success by leveraging different layers of the cloud to reach your desired business outcomes—and ultimately achieve true business transformation.

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.

Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the
brand promise and experience your customers expect.
Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next
generation of B2B marketing automation.
According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”

The recent economic downturn has created some formidable challenges for the retail banking industry. Fraud and identify theft are on the rise, costing banks big money and raising customer concerns about security.

The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.

Cyren examined 11.7 million inbound emails at companies using various email security solutions to measure any possible “security gaps” in their protection,and identify any potential risks for the companies. Solutions tested ranged from hosted email services with included security filtering to on-premises email security gateways.
The study was conducted during September and October 2017, and revealed that, on average, 10.5% of email delivered to users after being scanned by their current email security solution was spam, phishing, or malware email. The report also summarizes results for three separate cases, which illustrate how penetration rates can vary across different companies.

It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.

The Internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad?
To answer this question, we commissioned a consumer study, in the US and Australia and Census wide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.

HCM suite vendors are building out their offerings to address administrative, strategic and operational needs of users in multiple geographies, but solutions still vary. HR IT leaders should use this research to identify best-fit vendors based on their own critical product and service/support needs.

Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper.

While there are many security concerns in the cloud, this report focuses on 12 specifically related to the shared, on-demand nature of cloud computing. To identify the top concerns, CSA conducted a survey of industry experts to compile professional opinions on the greatest security issues within cloud computing. Download now to learn more.

It seems strange to think that just a few years ago, the IT department was considered a supplier to the organization. Today, IT leaders are at the forefront of their companies’ march into the digital age. Technology is now recognized as a key enabler for achieving strategic business goals, including revenue growth, market expansion, and customer satisfaction; and IT leaders have risen to the challenge of simultaneously running the organization while identifying and leveraging innovative solutions that can drive growth.

Ponemon Institute surveyed 569 individuals in IT security who are familiar with credential stuffing and are responsible for the security of their companies’ Internet properties. The survey identified key stats about credential stuffing, including the costs organizations incur to prevent damage, and the financial consequences when attackers succeed.
According to respondents, these attacks cause costly application downtime, loss of customers, and involvement of IT security that can result in a cost of millions of dollars. The survey highlights the challenges in identifying who is accessing their websites using stolen credentials, as well as the difficulty in preventing and remediating these attacks.

Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land.
The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like:
- How to puncture the customer support hot-air balloon
- Proactively identifying red flags and overloads
- Top 4 things to know before you hire
- Monitoring, understanding and reporting support trends
- Tips to streamline your support process

There are quite a few things that your customers just aren’t telling you. But since you aren’t a telepath and you don’t own a Cerebro, the only thing you can do is wait for them to come to you with it.
But not anymore. In this whitepaper, you'll learn the most important things that your support team should already know, but customers will never tell you, like:
- Why you should design intelligence into your self-service experience
- When you should resort to analytics and when "gut-feel" helps
- How you can proactively manage, and prevent customer frustrations
- What your core support bottlenecks are, and how to identify them
- How to set a "Priority" driven support work-flow

HPE StormRunner Load is a cloud based performance testing solution that helps agile development teams release robust products that scale with confidence. The comprehensive analytic will identify performance bottleneck before deployment.

Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally
Specific objectives include:
• Discovering insights into current strategy and future plans
• Identifying priority mobility initiatives and top challenges
• Learning how IT and Business leaders’ views, priorities and objectives align and differ
• Building a global and local view from over 1400 respondents across 14 countries in every geography

Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility.
Specific objectives include:
• Discovering insights into current strategy and future plans
• Identifying priority mobility initiatives and top challenges
• Learning how IT and business leaders’ views, priorities, and objectives align and differ
• Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography

Disruptors now harness the power of digital to create new sources of
value that reduce costs, improve the customer experience, and scale
their offerings. Digital disruptors also enjoy a decided innovation
advantage over established companies: they are better able to
identify new opportunities, and move faster to take advantage of
them.
In this intensely competitive environment, startups and agile firms are overturning incumbents with digital business models, products, and services.

Special Report

In this webinar Black Duck Software (www.blackducksoftware.com), together with representatives of SAP, will review the benefits open source offers to development organizations, the management challenges it presents, and approaches for addressing those challenges.

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