Perks Help This Broker/Owner Retain Agents

Investing in agents happiness can pay off in the form of more productive and more loyal agents.

(Boonton, NJ, August 19, 2015) —
At Mirador Real Estate, the company pays for part of
agents’ gym fees, bike share program, and health
insurance supplements.

The latest perk? The services of a clinical
psychologist brought aboard to help agents balance the
stresses of a demanding career.

"Over the past decade I’ve learned that real estate
agents tend to fall into a pattern of working 24/7 and
sacrifice critical balance in their lives," says
Karla Saladino, co-founder of Mirador Real Estate.

One important lesson Saladino has learned about perks is
to split the cost with agents.

"We find when we just give a free one, they won’t
use it," she says. "We want to make sure they use
these perks. Otherwise, we’ll spend the money on
something else."