278 Films to provide outlet as separate label

It said 278 Films is aimed at producers who are looking for distribution services while managing their own prints-and-advertising campaign.

The movies will be released under the 278 Films label — which will be separate from Relativity’s slate.

Kyle Davies, president of worldwide distribution, said, “Relativity has built a world-class distribution platform for our movies, and now, we are excited to offer it to independent films looking to bring their stories to audiences across the country.”