Twitter is still for the techies: articles where the number of tweets greatly outnumber FB likes tend to revolve around software companies and programming. Facebook, on the other hand, appeals to everyone else: yeah, to the masses, and to non-software technical folks in general as well.

I saw the analysis when it was posted over a year ago but never got around to sharing it. It crossed my desktop again recently. The results still seem to apply.

From a practical standpoint, I don’t think about whether or not people are going to share something more on Twitter or Facebook before I post it. I just link to what I think is interesting. However, when I post something with a poop or fart joke in it (so half the time, basically), I make sure I share it on Facebook, which I have to do manually. Because you know, bowel movements have universal appeal.