ePlantSource will serve as an online broker of vegetative cuttings to the professional grower in North America through a proprietary e-commerce site.

Falkenstein is the president/CEO of the new company. He recently retired from Syngenta Flowers. Prior to that, he was co-president of Fischer USA

The new company will allow professional growers to control their order processes with a self-service, price-efficient system. A full-service, online storefront streamlines the supply chain, provides up-to-the-moment availability and instant order and shipment notifications.

“Technology has revolutionized our world and the industries that service us. No longer do you have to go to the library for research, to the mall for shoes or to the bookstore to buy a book., " Falkenstein said. "All industries are transforming to new online ways of conducting business with better service and more choices than before. I feel the time has come for the grower to have this same online way of doing business available to them.”

ePlantSource will be accepting online orders as of mid-April of 2013. Additional details pertaining to genetics partners and other suppliers will be released in early February.

For additional information please contact Falkenstein at garyf@ePlantSource.com[1] or Suzanne McKee, director of marketing, at suzannem@ePlantSource.com.