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Reuse, Repurpose, Reinvent: That’s the mantra of bauble-making best friends and co-founders Stacy Herzog and Sarah Reid. Frieda and Nellie takes friendship bracelets to the next level of glam. Handcrafted with love in New York City, Frieda and Nellie is equal parts sophisticated and spunky. Each piece of Frieda and Nellie jewelry tells a special story celebrating the past and present in a unique expression of friendship and creativity.