An "agent vs agent" campaign featuring Green Bay Packers quarterback Aaron Rodgers will play out over the course of the football season. The spots will show a one-sided rivalry between Rodgers' jealous sports agent, Gabe Gabriel (actor David Haydn-Jones), and his State Farm agent Patrick Minnis (Tempe, AZ). Gabe believes there can only be one agent in Rodgers' life and that agent is him. Patrick knows there's plenty of room for two because, well, there is. And also Gabe knows nothing about insurance.The rivalry begins with the two first meeting and develops throughout the football season as Gabe's playful insecurity grows into grand gestures and hilarious attempts to save face in front of Rodgers. The State Farm agent's empathy shines as he gracefully endures Gabe's madness.The first commercial aired during the Sept. 9 Packers-Bears game. Get breaking news alerts with the WISN 12 app or our email newsletters.Follow us: Facebook | Twitter | Instagram | YouTube

An "agent vs agent" campaign featuring Green Bay Packers quarterback Aaron Rodgers will play out over the course of the football season.

The spots will show a one-sided rivalry between Rodgers' jealous sports agent, Gabe Gabriel (actor David Haydn-Jones), and his State Farm agent Patrick Minnis (Tempe, AZ).

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Gabe believes there can only be one agent in Rodgers' life and that agent is him. Patrick knows there's plenty of room for two because, well, there is. And also Gabe knows nothing about insurance.

The rivalry begins with the two first meeting and develops throughout the football season as Gabe's playful insecurity grows into grand gestures and hilarious attempts to save face in front of Rodgers. The State Farm agent's empathy shines as he gracefully endures Gabe's madness.