DNA: PUMAhttp://www.digitalnewsagency.com/channels/1247.rss
Sergio Agüero Takes On Nico Rosberg In Race Off<p></p><p>Donington Park, UK (20 November 2012) – What happens when you put an Argentinean international footballer on a race track in a DTM car with a seasoned Formula One driver? &nbsp;The answer is a lot of screeching, sliding and tyre smoke; one deliriously happy Sergio Agüero and a slightly nervous Nico Rosberg.<br></p><p></p><p>YouTube: <br><a href="http://www.youtube.com/watch?v=cnXRk73Wo-YYouTube" title="" target="">http://www.youtube.com/watch?v=cnXRk73Wo-YYouTube</a>&nbsp;</p><p>Embed: <br>&lt;iframe width="420" height="315" src="http://www.youtube.com/embed/cnXRk73Wo-Y" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;<br></p><p></p><p></p>http://www.digitalnewsagency.com/stories/7105-sergio-aguero-takes-on-nico-rosberg-in-race-off
Mon, 19 Nov 2012 16:53:24 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/7105-sergio-aguero-takes-on-nico-rosberg-in-race-offDocumentary Film Budrus is Winner of 2012 PUMA.Creative Impact Award<p></p><div><b>Berlin, Germany, November 13, 2012</b> – Today, <b>PUMA.Creative, in partnership with the BRITDOC Foundation</b>, announced Budrus, the story of a successful non-violent protest in the West Bank, as the winner of the 2012 PUMA.Creative Impact Award. This annual €50,000 award was created by PUMA to identify and honour the documentary film that has made the most significant positive social or environmental impact. Gasland was awarded a Special Jury Commendation.</div><div>&nbsp;</div><div>Commenting on the PUMA.Creative Impact Award winner, <b>Franz Koch, CEO of PUMA</b>, said: “Congratulations to the team behind Budrus on winning the 2012 PUMA.Creative Impact Award. At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. We are proud to continue to support great documentary filmmaking and help to inspire positive change through this award.”</div><div>&nbsp;</div><div>The shortlist of five documentaries that also included Armadillo, Bag It, and Weapon of War were judged by an independent jury representing the worlds of film, the arts, and social change: Hollywood actors and activists, Danny Glover and Djimon Hounsou; director, Mira Nair; writer and campaigner, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo.</div><div>&nbsp;</div><div>The top films covered topics ranging from global conflict and non-violent resistance to environmental degradation and protection. All of the projects have prompted impressive and measurable change in their wake – from changing consumer behaviour to affecting political debate and creating legislative change.</div><div><br></div><div>The 2012 PUMA.Creative Impact Award winner, Budrus follows a Palestinian community organizer and his 15-year old daughter as he unites Palestinians from all factions and Israeli activists in an unarmed struggle to save their village from destruction by Israel’s Separation Barrier.</div><div><br></div><div>Just Vision, the organization behind Budrus and its outreach campaign, is made up of a team of Palestinian, Israeli, North and South American human rights advocates, conflict resolution experts, filmmakers and journalists who have, since 2003, been working to reframe the conversation around Palestinian resistance in the context of an intractable political situation.</div><div><br></div><div>In the two and a half years since Budrus was released, the film has reshaped the public debate on the role of nonviolence in securing a future of freedom, dignity, security and peace for Palestinians and Israelis.</div><div><br></div><div>The winning documentary, Budrus, is directed by award-winning filmmaker Julia Bacha (co-writer and editor Control Room, co-director Encounter Point, co-director My Neighbourhood), and produced by Bacha, Palestinian journalist Rula Salameh, and filmmaker and human rights advocate Ronit Avni.</div><div><br></div><div>"For the last few years, our team has been conducting targeted, sustained public education campaigns using Budrus in Palestinian, Israeli and international settings in order to amplify the courageous efforts of ordinary people who act when government officials fail to do so,” said <b>director Julia Bacha</b>. “Our goal is to contribute to fostering peace and an end to the occupation by rendering Palestinian nonviolence leaders and their Israeli allies more visible, valued and effective in their efforts.”</div><div><br></div><div><b>Juror Jemima Khan</b> said of the winning film: “Like the villagers it follows, this brave film shows how non-violence in the face of a seemingly insurmountable opposition can succeed; a heart-warming David and Goliath tale. The film put Budrus on the map and in the mainstream media so that what happened there can never be forgotten and can continue to inspire peacemakers on all sides.”</div><div>&nbsp;</div><div>Special Jury Commendation Gasland follows director Josh Fox on a 24-state tour of communities in the United States impacted by natural gas drilling, and specifically the effects of the aggressive drilling process known as fracking.</div><div><br></div><div>Due to mass media coverage and the work of director Josh Fox personally, every community in the US affected by fracking now has the means to lobby for moratoriums, and a huge number have used the film as a tool to do so, creating a popular movement for change in concert with grassroots organisations.</div><div><br></div><div>The film was honoured with a Commendation by the jury for its high-impact results which they felt will inspire a generation of filmmakers to talk truth to power. &nbsp;</div><div><br></div><div>“Gasland is to be commended for making the previously little-known practice of fracking a matter of mainstream public debate,” said <b>juror Kumi Naidoo</b>. “Josh Fox’s highly-entertaining approach also tells a bigger story about the role of power and the flawed state of democracy in America.”</div><div>&nbsp;</div><div>The Jury convened in New York, on 23rd September to select the PUMA.Creative Impact Award winner from the five finalists. Looking beyond the production budget, artistic content and directorial talents, each film was uniquely assessed for its social impact, recognized through data and various markers, including how the film had:</div><div><ul><li>Increased public awareness of and engagement with an issue<br></li><li>Produced political and corporate impact<br></li><li>Built the capacity of partners<br></li><li>Changed public behaviour</li></ul></div><div>The PUMA.Creative Impact Award is one of several awards and programmes made possible through a partnership between PUMA.Creative and The BRITDOC Foundation.</div><div>&nbsp;</div><div>For more information regarding the PUMA.Creative Impact Award, visit: <a href="http://www.britdoc.org/impactaward" title="" target="">www.britdoc.org/impactaward</a>.&nbsp;</div><p></p>http://www.digitalnewsagency.com/stories/7091-documentary-film-budrus-is-winner-of-2012-puma-creative-impact-award
Wed, 14 Nov 2012 10:49:25 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/7091-documentary-film-budrus-is-winner-of-2012-puma-creative-impact-award2012 PUMA.Creative Impact Award Jury <p>Tonight, the winner of the 2012 PUMA.Creative Impact Award will be revealed at a PUMA.Creative and BRITDOC Gala in Berlin.&nbsp;</p><p>The €50,000 award honours, celebrates and supports the documentary film that has made the most significant positive impact on society or the environment. The top films cover topics ranging from global conflict and non-violent resistance to environmental degradation and protection. All of the projects have prompted impressive and measurable change in their wake – from changing consumer behaviour to affecting political debate and creating legislative change.</p><p>The five finalist films, which are in line with PUMA’s vision of contributing to a better world for generations to come, were judged by an elite jury that includes: Hollywood actors and activists, Danny Glover and Djimon Hounsou, director Mira Nair, writer and campaigner Jemima Khan and Executive Director of Greenpeace International, Kumi Naidoo.</p><p>The jurors met in New York on September 23rd, 2012 to discuss the five finalists and choose the winner to be announced later today.</p><p></p>http://www.digitalnewsagency.com/stories/7086-2012-puma-creative-impact-award-jury
Tue, 13 Nov 2012 14:04:07 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/7086-2012-puma-creative-impact-award-juryUsain Bolt PUMA Global Tour<p>.</p>http://www.digitalnewsagency.com/stories/7062-usain-bolt-puma-global-tour
Mon, 05 Nov 2012 22:19:10 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/7062-usain-bolt-puma-global-tour2012 PUMA.Creative Impact Award Finalists Revealed<div><b>London, UK, 1st October 2012</b> – <b>PUMA.Creative</b> and <b>The BRITDOC Foundation</b> today announced the five finalists for the 2012 PUMA.Creative Impact Award. The €50,000 award honours, celebrates and supports the documentary film that has made the most significant positive impact on society or the environment. The top films cover topics ranging from global conflict and non-violent resistance to environmental degradation and protection. All of the projects have prompted impressive and measurable change in their wake – from changing consumer behaviour to affecting political debate and creating legislative change.</div><div><br></div><div>The five final films, which are in line with PUMA’s vision of contributing to a better world for generations to come, are being judged by an elite jury that includes: Hollywood actors and activists, Danny Glover and Djimon Hounsou, director Mira Nair, writer and campaigner Jemima Khan and Executive Director of Greenpeace International, Kumi Naidoo.</div><div><br></div><div>Juror Danny Glover said: “As an artist who has been involved in storytelling my entire adult life, I can think of few things more important than the journey from apathy to empathy. Culture is a profound value to champion, and nonfiction storytelling is a path to reinforcing freedom of expression and a more informed, aware and vigorous citizenship.”</div><div><br></div><div>The PUMA.Creative Impact Award finalists for 2012 are:</div><div><br></div><div><b>Armadillo</b> (Denmark, 2010), <b>Directed by Janus Metz, Produced by Ronnie Fridthjof and Sara Stockmann</b></div><div><br></div><div>Armadillo is a gut-punching account of the growing cynicism and adrenaline addiction of a band of brothers, a group of young Danish soldiers at war in Afghanistan. It has raised public awareness about the war in Afghanistan as well as deep political debate about the consequences for both soldiers and civilians.</div><div><br></div><div><b>Bag It</b> (US, 2010), <b>Directed by Suzan Beraza, Produced by Judy Kohin</b></div><div><br></div><div>An average American man pledges to stop using plastic bags, and before long he has embarked on a wholesale investigation into plastic and its effect on our waterways, oceans, and even our own bodies. A film that has effected change in consumer behaviour by reducing consumption of single use plastics and encouraging communities to adopt bag bans.</div><div><br></div><div><b>Budrus</b> (US, 2009), <b>Directed by Julia Bacha, Produced by Ronit Avni Rula Salameh and Julia Bacha</b></div><div><br></div><div>Palestinian political factions and Israelis unite in a Gandhian struggle to save a village from destruction by Israel's Separation Barrier. Together, they unleash a successful nonviolent movement that is still gaining ground today in both Palestinian and Israeli civic society enabled by a unique platform provided by the film.</div><div><br></div><div><b>Gasland</b> (US, 2010), <b>Directed by Josh Fox, Produced by Trish Adlesic, Molly Gandour</b></div><div><br></div><div>Part verité road trip, part exposé, mystery and showdown, Gasland follows director Josh Fox on a 24-state investigation into the devastating, toxic effects of the aggressive drilling process known as fracking. In the two years since release, Gasland put fracking firmly on the public agenda and has helped pressure elected officials to curtail the practice.</div><div><br></div><div><b>Weapon of War</b> (Netherlands, 2009), <b>Directed and Produced by Ilse &amp; Femke van Velzen</b></div><div><br></div><div>Giving voice to soldiers who used rape as a weapon during decades of conflict in the Democratic Republic of Congo, this film follows them as they try to reconcile with their past and break the vicious circle of sexual violence. Weapon of War is an example of film being used as a highly strategic educational tool and engaging debate on the taboo issue of rape within the military.</div><div><br></div><div>“The PUMA.Creative Impact Award is part of PUMA’s ongoing commitment at the intersection of film and activism, and is in line with our mission to contribute to a better world,” said Mark Coetzee, Programme Director, PUMAVision and Chief Curator, PUMA.Creative, “a world that is safer, more peaceful, and more creative than the one we know today.”</div><div><br></div><div>The winning film will be announced at the PUMA.Creative and BRITDOC Gala in Berlin, Germany on November 13, 2012. 50,000 Euros will be awarded to the creative minds behind the winning entry to acknowledge the film’s makers and to help support the continued efforts of the film’s campaign.</div><div><br></div><div>“These are outstanding works of independent filmmaking which have been leveraged to remarkable effect,” said Beadie Finzi, BRITDOC Founding Director. “We are all intrigued to know who will be selected as the winner, given the breadth and depth of each film’s achievements. The jury has a very difficult task on their hands!”</div><div><br></div><div>The entries for the award were read by an independent Peer Review Committee made up of documentary and social change experts and the team at BRITDOC. Each film team was asked to demonstrate how it had created increased awareness of an issue, and produced changes in attitude and behaviour. The reviewers considered the impact of the film in political and corporate spheres both locally and globally, and the extent to which it increased the capacity of other organisations and individuals working in the same field.</div><div><br></div><div>For consideration all films were: feature length (75 minutes or more), had screened previously at a film festival or on television, and had been released on or after January 1, 2009.</div><div><br></div><div>The PUMA.Creative Impact Award is one of six awards and programmes made possible through a partnership between PUMA.Creative and BRITDOC.</div><div><br></div><div>For more information about the PUMA.Creative Impact Award, please visit: <a href="http://britdoc.org/real_good/puma-creative-impact-award" title="" target="new tab">www.britdoc.org/impactaward</a>.</div>http://www.digitalnewsagency.com/stories/6969-2012-puma-creative-impact-award-finalists-revealed
Mon, 01 Oct 2012 08:55:32 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6969-2012-puma-creative-impact-award-finalists-revealedThe World's Fastest Man Celebrates London Successes at the PUMA YARD <p>PUMA’s Jamaican-Themed Destination Brings Free Entertainment, Shopping and Sports Concept to Brick Lane, London for 17 Days and Nights </p>http://www.digitalnewsagency.com/stories/6871-the-world-s-fastest-man-celebrates-london-successes-at-the-puma-yard
Mon, 13 Aug 2012 10:50:53 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6871-the-world-s-fastest-man-celebrates-london-successes-at-the-puma-yardPUMA® Launches Its 100 Metre Shop, The First Tumblr Pop-Up Sales Site And A Stylish Blend Of Creative Content, Social Discovery And Shopping<p><p><b>Boston, Massachusetts – (27 July 2012)</b> – &nbsp;SportLifestyle brand PUMA® announced today it will launch a revolutionary online experience on July 27, The PUMA 100 Metre Shop, inspired by Jamaican Track &amp; Field’s greatest moments in time. The new Tumblr site fuses Jamaican and British cultures to produce original content from on-the-ground contributors in London and Kingston. It’s packed with portraits, stories, and event updates as well as hand-picked items from the highly anticipated Cedella Marley Collection. &nbsp;</p><p>“It’s amazing for PUMA to have the opportunity to really bring to life in a socially relevant way two incredible cultures that share common values with the joyous, celebratory spirit of the brand. The PUMA 100 Meter Shop will be a totally different and highly engaging destination for people interested in fashion, culture, and entertainment happening around London and Kingston this summer,” said Antonio Bertone, Chief Marketing Officer for PUMA. &nbsp;“We are incredibly excited to be the first global brand to launch a totally breakthrough Tumblr site that is truly the fusion of content contribution, social discovery and e-commerce.” &nbsp;<br></p><p><b>OPENING HOURS</b><br>The Tumblr pop-up shop will go live beginning July 27th and will feature a mix of content in diverse formats including video, interviews, articles, photos and more. &nbsp;It will be updated daily and available in two languages, Japanese and English, and in three regions, Japan, Europe, and the USA. &nbsp;Traffic will be driven through PUMA’s social channels and partnerships with The Fancy, Sypply and Pinterest. &nbsp;The site is designed to be live for 12 months and will be reskinned to support new brand initiatives hailing from the Sportlifestyle company. &nbsp;</p><p>In addition to original content and PUMA gear, visitors will have access to live-streaming activities and happenings from the brand’s hub in London this summer, The PUMA YARD, including interviews with popular musicians performing at the YARD such as Gyptian, Groove Armada and Professor Green.&nbsp;<br></p><p><b>A FASHION FIRST</b><br>PUMA partnered with fashion designer Cedella Marley, daughter of late Reggae legend Bob Marley, to create the podium, on-track and ceremony wear for the Jamaican Track &amp; Field team competing in London. &nbsp;The PUMA 100 Metre Shop will showcase select items from the collections; and for the first time on Tumblr, The PUMA 100 Metre Shop will link to an e-commerce site, Shop.PUMA.com, where items are available for purchase. &nbsp;</p><p>Marley, who embodies the fun, relaxed nature synonymous with Jamaica, injects an authenticity to the PUMA collection, bringing her fashion–forward sensibility, the country’s bold colors of green, gold and black and Jamaican heritage to the styles. &nbsp;</p><p>The most anticipated pieces from the collection include two items from ceremony wear: &nbsp;the men’s "Buffalo Soldier button down," a short-sleeve button-front army green shirt with black accents; and the women’s military-influenced “Satisfy My Soul” black fitted jacket with green belt. &nbsp;The women’s fitted jacket features an embroidered Jamaican flag with the phrase “Good Vibrations” on the inside of the collar, while a Jamaican green stripe accents the sleeve for some added flair.</p><p>The collection will be available at The PUMA 100 Metre Shop, select retailers in the United States, Japan, United Kingdom and Continental Europe as well as at the PUMA Quad, situated within the PUMA YARD in part of the Old Truman Brewery on Brick Lane in Shoreditch, East London.</p><p><b>THE JOY OF JAMAICA</b><br>Cedella Marley will showcase her designs at the pop-up shop and she will also share her pride of heritage. &nbsp;Visitors can read about her background and the inspiration for the collection, which pulls from the rich cultural heritage in Jamaica. In addition, PUMA will spotlight Jamaican personalities who symbolize the joy and cultural pride of the Caribbean island. &nbsp;PUMA will celebrate community and neighborhood icons like Don Abaka, aka “Mayor of Brixton” and the epicentre of his social life as local hairdresser in the community; Savannah a 20-year old stylist, who calls Jamaica, New York and London home, but credits her Jamaican heritage for her success; and Ms. Brown, a grandmother who warmly opens her London home to share an intimate look at her life, which has seamlessly brought together her deep Jamaican roots and the love of the British Monarchy. These in depth portraits provide a glimpse into their prideful Jamaican heritage and how it has contributed to their place in London culture.</p><p>For more information about the PUMA 100 Meter Shop visit <a href="http://www.puma.com" title="" target="">www.puma.com</a> and <a href="http://puma.tumblr.com/" title="" target="">puma.tumblr.com</a></p><p>Media Contacts:<br>Sara Gottman, International PR, PUMA, +1 978 996 4441, <a href="mailto:sara.gottman@puma.com" title="" target="">sara.gottman@puma.com</a><br>Collette O’Neill, International PR, PUMA, + 49 1514 487 7496, <a href="mailto:collette.oneill@puma.com" title="" target="">collette.oneill@puma.com</a> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p></p>http://www.digitalnewsagency.com/stories/6847-puma-launches-its-100-metre-shop-the-first-tumblr-pop-up-sales-site-and-a-stylish-blend-of-creative-content-social-discovery-and-shopping
Fri, 27 Jul 2012 13:06:04 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6847-puma-launches-its-100-metre-shop-the-first-tumblr-pop-up-sales-site-and-a-stylish-blend-of-creative-content-social-discovery-and-shoppingThe Jamaica Olympic Association And PUMA Unveil Olympic Apparel For London 2012, Designed By Cedella Marley<p></p><p><b>London, United Kingdom (June 1, 2012) </b>–The Jamaica Olympic Association and PUMA today launched the Jamaican Team uniforms for the London 2012 Olympic Games™, including podium and ceremony wear with the help of Jamaican Track Athlete and World’s Fastest man Usain Bolt. Fashion designer Cedella Marley, daughter of Reggae icon the late Bob Marley, unveiled her designs alongside Usain Bolt at the launch in London today.</p><p>The designs will be worn by the entire team (men and women), including three-time Jamaican Olympic gold medallist, fastest man in the world and PUMA athlete Usain Bolt. &nbsp;PUMA’s partnership with Marley, the eldest daughter in the Jamaican family dynasty, underscores the brand’s long-time commitment to the Caribbean nation, with its rich cultural heritage, global music contributions and its unparalleled dedication to Athletics.<br></p><p>“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley. &nbsp;“It’s not even a dream come true because it’s something I never dreamed would be possible. I ran track in high school in Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”</p><p>Staying true to PUMA’s DNA of sportlifestyle, the collection incorporates high-tech fabrics and silhouettes engineered to enhance the performance of the athletes hailing from the fastest country in the world—Jamaica. Taking inspiration from the vibrant colors and patterns of the Caribbean nation as well as the African influences that have come to characterize that country, Cedella Marley’s unique designs are sure to make the world take notice in the summer of 2012. &nbsp;<br></p><p>“I can’t think of a better person to design our Olympic outfits than Cedella,” said Usain Bolt. “PUMA got that right...hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”<br></p><p>PUMA’s Olympic wear will be accompanied by a lifestyle collection of apparel, footwear and accessories which will be available at PUMA retail stores globally in June 2012.&nbsp;</p><p></p><p><b>Media Contacts:</b></p><p>Sara Gottman, Head of International PR, PUMA, <a href="mailto:sara.gottman@puma.com" title="" target="">sara.gottman@puma.com</a><br>Mobile: +1. 978.996.4441</p><p>Tim Stedman, Senior International PR Manager Sport Performance, PUMA, <a href="mailto:tim.stedman@puma.com" title="" target="">tim.stedman@puma.com</a><br>Mobile: +49 151 1474 3148</p><p></p><p><br></p><p></p>http://www.digitalnewsagency.com/stories/6689-the-jamaica-olympic-association-and-puma-unveil-olympic-apparel-for-london-2012-designed-by-cedella-marley
Thu, 31 May 2012 15:06:18 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6689-the-jamaica-olympic-association-and-puma-unveil-olympic-apparel-for-london-2012-designed-by-cedella-marleyPUMA.Creative Catalyst Awards - First Winners for 2012 announced<div style="text-align: center;"><b>PUMA.Creative Catalyst Awards&nbsp;</b></div><div style="text-align: center;"><b>First winners for 2012 announced</b></div><div>&nbsp;</div><div>Second call for 2012 opens</div><div>&nbsp;</div><div><b>London, UK, May 30, 2012</b> – Today, PUMA.Creative in partnership with BRITDOC Foundation announced ten new PUMA.Creative Catalyst Award winners.</div><div>&nbsp;</div><div>Now in its third year, the PUMA.Creative Catalyst Awards are rapid response awards to support the very best in creative documentary filmmaking. They provide strategic and catalytic resources in the early stages of documentary projects. Twenty PUMA.Creative Catalyst Awards are awarded annually of up to 5,000 Euros each, to shoot and edit a film trailer that can function as a tool to demonstrate and accelerate the potential of the filmmakers’ vision.</div><div>&nbsp;</div><div>“The PUMA.Creative Catalyst Award winners, both past and present, are making significant contributions within their industry and for the betterment of society and the environment,” said Mark Coetzee, Programme Director, PUMAVision and Chief Curator, PUMA.Creative. “PUMA is honoured to support filmmakers who are investigating and promoting a world that is safer, more peaceful and more creative than the world we know today—an idea completely aligned with PUMA’s vision of a better world.”</div><div>&nbsp;</div><div>For the 2012 first call for PUMA.Creative Catalyst Awards, over seven hundred and thirty submissions were received from filmmakers working as far afield as Hawaii and Palestine, Dominica and Malaysia. Ten documentaries from established and emerging international filmmakers were selected for the awards, including a new feature length documentary from 2012 Oscar winning director Sharmeen Obaid Chinoy (Saving Face), veteran filmmaker Steve James (The Interrupters) looking at new ideas to tackle the world food problem, Josh Fox (Gasland) investigating obstructions for renewable energy, Rwandan filmmaker Yves Montand Niyongabo exploring peace in the face of adversity and young Burmese VJ, Joshua Min Htut (who featured in the award winning Burma VJ which was awarded a special mention at the inaugural PUMA.Creative Impact Awards) returning home in the wake of political change. For more information, please visit <a href="http://britdoc.org/real_films/puma_awards_directory" title="" target="">http://britdoc.org/real_films/puma_awards_directory</a></div><div>&nbsp;</div><div>“With applications from over 90 countries these awards have quickly gained prominence amongst the global creative communities and established PUMA.Creative as a key player in the creative and social issue documentary arena,” said BRITDOC Foundation Director Maxyne Franklin. “We particularly look forward to seeing two previous awardee’s films screening as part of London’s Cultural Olympiad this summer.”</div><div>&nbsp;</div><div>Concurrent with the announcement of the winners, PUMA.Creative and BRITDOC Foundation announced the second call for PUMA.Creative Catalyst Awards for 2012 applications open. For more information on applications, please visit: <a href="http://britdoc.org/real_funds/puma-creative-catalyst-award" title="" target="">http://puma.britdoc.org/catalyst</a></div><div>&nbsp;</div><div>PUMA.Creative Catalyst Awardees Announced Today:</div><div>&nbsp;</div><div><b>The Bolivian Case – Violeta Ayala (Bolivia)</b></div><div>The Bolivian Case is a character driven film about two of the world’s biggest businesses: the media and drug trafficking. Following the story of three Norwegian girls arrested for drug trafficking, the film takes us from a jail in one of the world’s poorest countries to a court in one of the world’s richest.</div><div>&nbsp;</div><div><b>El Poeta – Kelly Duane de la Vega and Katie Galloway (USA)</b></div><div>A story of grief and redemption through poetry, El Poeta is an intimate portrait of Javier Sicilia, Mexican poet-turned-activist and leader of Mexico’s Movement for Peace with Justice and Dignity, as he turns the tragic murder of his son into a motivator for change.</div><div>&nbsp;</div><div><b>Fireflies in the Abyss – Chandrasekhar Reddy (India)</b></div><div>Fireflies in the Abyss is an immersive portrayal of coal mining in Northern India. The film follows three young boys representative of the thousands that are lured to the mines by the prospect of quick money and who spend their time dreaming of escape.</div><div>&nbsp;</div><div><b>Generation Food – Steve James and Raj Patel (USA)</b></div><div>With a billion hungry and nearly two billion overweight, we know the food system is broken; the good news is that we can still fix it. Generation Food follows filmmaker Steve James and author and activist Raj Patel as they seek out the communities inventing new ways of feeding themselves sustainably.</div><div>&nbsp;</div><div><b>GITI - The Paradise of the Hell – Yves Montand Niyongabo (Rwanda)</b></div><div>GITI - The Paradise of Hell tells a story of peace against the odds. The township of Giti was one of the few places that did not take up the call to arms during the Rwandan ethnic genocide. This film centres on those who protected victims at the risk of their own lives and asks why.</div><div>&nbsp;</div><div><b>Kashmir: Beyond the Line of Control – Sharmeen Obaid-Chinoy (Pakistan/Canada)</b></div><div>What is it to grow up in a conflict zone? Kashmir: Beyond the Line of Control chronicles the lives of six children who live in villages along the Kashmir border in Pakistan with India.</div><div>&nbsp;</div><div><b>My Marriage, My Parents – Wuna (Tai-Jen) Wu (Taiwan/China)</b></div><div>Set in Taiwan, My Marriage, My Parents asks: How do you make peace with parents when they become the greatest opponents of your desired marriage? A matchmaker with a unique philosophy for marriage may provide the key.</div><div>&nbsp;</div><div><b>The Oasis – Pietra Brettkelly (New Zealand)</b></div><div>The Oasis tells the story of Kabul’s female-only park through the eyes of its visitors. Amidst the bombing and destruction that is Kabul the Oasis is a place of peace, calm and the teaching of women’s rights.</div><div>&nbsp;</div><div><b>The Return of Burma VJ – Joshua Min Htut (Burma)</b></div><div>The Return of Burma VJ will look at how Burma has changed under the new regime through the lens of Burmese VJ Joshua Min Htut. Following his activities in the award winning Burma VJ Joshua was exiled for five years, now as his exile is lifted he prepares to return home with his camera in tow.</div><div>&nbsp;</div><div><b>Untitled Renewables Film – Josh Fox (USA)</b></div><div>What is holding up the world’s transition to renewable energy? Josh Fox is on a mission to find out. Is the available technology still too primitive or is political pressure on behalf of the powerful fossil fuel industry holding us back?</div>http://www.digitalnewsagency.com/stories/6673-puma-creative-catalyst-awards-first-winners-for-2012-announced
Wed, 30 May 2012 06:48:56 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6673-puma-creative-catalyst-awards-first-winners-for-2012-announcedJury Announced for PUMA.Creative Impact Award 2012<p></p><div>Jury Announced for PUMA.Creative Impact Award 2012</div><div><br></div><div>Actors, Danny Glover and Djimon Hounsou; Director, Mira Nair; Writer, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo</div><div><br></div><div>London, UK, April 23, 2012 – Today PUMA.Creative and the BRITDOC Foundation announced the jurors for the PUMA.Creative Impact Award 2012. The jury consists of Hollywood actors and activists, Danny Glover and Djimon Hounsou; director, Mira Nair; writer and campaigner, Jemima Khan; and Executive Director of Greenpeace International, Kumi Naidoo.</div><div><br></div><div>The second annual PUMA.Creative Impact Award, which honours the documentary films creating the most significant impact in the world today, comes with a cash prize of 50,000 euros which acknowledges the film’s makers and also helps the continuation of the film’s campaigning work.</div><div><br></div><div>“This award is part of PUMA’s ongoing commitment at the intersection of film and activism, and is in line with our mission to contribute to a better world,” said Mark Coetzee, Programme Director,PUMAVision and Chief Curator, PUMA.Creative, “a world that is safer, more peaceful, and more creative than the one we know today.</div><div><br></div><div>In 2011 the Award went to the team behind The End of the Line, an environmental documentary on the overfishing of the world’s oceans. That year the jury also awarded a special Jury Commendation—with a 25,000 euro prize—to the makers of Burma VJ, about the 2009 Burmese uprising and the video journalists who risked their life to report on it.</div><div><br></div><div>"Thanks to PUMA.Creative for making this important initiative possible. Together we want to identify and honour the filmmakers having the biggest effect with their work and to inspire others the world over to use the power of storytelling to bring about lasting improvements to society and the planet," said Jess Search, Chief Executive, BRITDOC Foundation. "I can't wait to see who this year's outstanding nominees are going to be."</div><div><br></div><div>The Call for Entries for the 2012 PUMA.Creative Impact Award is now open. Submissions close on May 11, 2012. Anyone can put a film forward from any country—filmmakers, distributors, film festivals, partner organisations including NGOs and Foundations, film critics and journalists. Films can be put forward any time up to three years after release.</div><div><br></div><div>The 2012 PUMA.Creative Impact Award Jury represents the worlds of film, the arts, academia, social change and journalism:</div><div>Danny Glover, who has appeared in over 130 films including the Lethal Weapon series, The Color Purple and Dreamgirls, has also gained respect for his wide-reaching community activism and philanthropic work. Internationally, he has served as a Goodwill Ambassador for the United Nation Development Program and he currently serves as a UNICEF Ambassador.</div><div><br></div><div>Two-time Academy Award-nominated actor Djimon Hounsou is known for films such as In America, Blood Diamond, Amistad and Gladiator. As an Ambassador for Oxfam and SOS Children, he travels extensively to address issues of homelessness, poverty, and hunger. Hounsou has appeared before both the UN and the United States Senate, and is a vocal supporter and ally for UNEP on issues of climate change.</div><div><br></div><div>Indian filmmaker Mira Nair began her career directing documentaries So Far From India and IndiaCabaret before moving into feature films including Oscar-nominated Salaam Bombay and BAFTA and Golden Globe-nominated Monsoon Wedding and, in 2009, Amelia, the biopic of American pilot Amelia Earhart.</div><div><br></div><div>British-Pakistani Jemima Khan is the Associate Editor of the New Statesman, the European editor-at-large for Vanity Fair and is executive producer for the Intelligence² Versus debates in collaboration with Google+. Khan has been an Ambassador for UNICEF since 2001 and also runs her own charitable foundation.</div><div><br></div><div>Kumi Naidoo, who has been Executive Director of Greenpeace International since 2009, is a South African human rights activist who battled apartheid in South Africa in the 1970s and 1980s through the Helping Hands Youth Organisation before leading global campaigns to end poverty and protect human rights.</div><div><br></div><div>"As an artist who has been involved in storytelling my entire adult life, I can think of few things more important than the journey from apathy to empathy. Culture is a profound value to champion, and nonfiction storytelling is a path to reinforcing freedom of expression and a more informed, aware and vigorous citizenship,” said Danny Glover. “As nonfiction filmmakers the world over become more and more sophisticated, we're seeing an unprecedented possibility of heart-mind engagement. Our support for this work, at this particular time in history, when so many forces are conspiring to marginalize or erase the perspectives of entire peoples on some of the most important challenges humanity has ever faced, could not be more critical."</div><div><br></div><div>"I have always believed that truth is stranger and more powerful than fiction. Documentaries are a potent reflection of life. If we don't tell our own stories, no one else will," said Mira Nair The BRITDOC Foundation will assess the applications and produce a shortlist for consideration by an international Peer Review Committee including: Diana Barrett at Fledgling Fund; Heidi Gronauer at EsoDoc; Yvette Alberdingk Thjim at Witness; Wendy Levy at Tomorrow Partners; Willie McKenzie at Greenpeace International; Jamie Drummond at One.org; Pam Harris at Iris Films; and Sharon LaCruise at the Ford Foundation. Five finalists will emerge from this consultation period, which will be presented to the PUMA.Creative Impact Jury to assess the merits of the films, evaluate relative impact and announce an overall winner.</div><div><br></div><div>Filmmakers interested in applying for the PUMA.Creative Impact Award 2012 should go to <a href="http://britdoc.org/real_good/puma-creative-impact-award" title="" target="">www.britdoc.org/impactaward</a></div><div><br></div><div>###</div><div><br></div><div>Editors’ Notes:</div><div>Media Contacts</div><div>Elise McCave, BRITDOC Foundation, <a href="mailto:elise@britdoc.org" title="" target="">elise@britdoc.org</a>, + 44 (0)798 098 6862</div><div>Marlene Ringel, PUMA.Creative, <a href="mailto:marlene.ringel@puma.com" title="" target="">marlene.ringel@puma.com</a>, + 49 (0)913 281 3134</div><div>For more information and to download images, please visit <a href="http://puma.digitalnewsagency.com/" title="" target="">puma.digitalnewsagency.com</a></div><div><br></div><div>PUMAVision</div><div>At PUMA, we believe that our position as the creative leader in Sportlifestyle gives us the opportunity and the responsibility to contribute to a better world for the generations to come. A better world in our vision—PUMAVision—would be safer, more peaceful, and more creative than the world we know today. The 4Keys is the tool we have developed to help us stay true to PUMAVision, and we use it by constantly asking ourselves if we are being Fair, Honest, Positive, and Creative in everything we do.</div><div>We believe that by staying true to our 4Keys, inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing our best to be Fair, Honest, Positive, and Creative, we will keep on making the products our customers love, and at the same time bring that vision of a better world a little closer every day. PUMAVision looks ahead to a world that is safer, more peaceful and more creative for the generations to come. Through the programs of PUMA.Safe (focusing on environmental and social issues), PUMA.Peace (supporting global peace) and PUMA.Creative (supporting artists and creative organizations), we are providing real and practical expressions of this vision.</div><div><br></div><div>For more information, please visit <a href="http://vision.puma.com/us/en/?" title="" target="">vision.puma.com</a></div><div><br></div><div>BRITDOC Foundation</div><div>The BRITDOC Foundation is a not-for-profit sponsored by Channel 4 Television and supported by a number of Foundations both in the UK and the USA. Since 2005, our mission has been to build a creatively ambitious and diverse future for documentary. We do this by creating brilliant films and engaging new partners to ensure that those films have lasting global impact. The BRITDOC Foundation has in its first 5 years, co-funded and produced over sixty documentaries—films that have won audience awards at Sundance, Berlin, Tribeca and Edinburgh Film Festivals, played at SXSW, Berlin, Toronto and London Film Festivals. Titles include: Afghan Star, Dragonslayer, We Are Together, and The Yes Men Fix The World and 2012 Oscar nominee Hell &amp; Back Again. The resulting films have been shown around the world on C4, Arte, and HBO and released by EMI, Dogwoof and Warners in cinemas and on DVD. The Foundation has forged a major partnership with PUMA.Creative which includes a new international development fund open to filmmakers all over the world, and the PUMA.Creative Impact Award—an annual prize honouring the documentary film which has created the most significant impact. Subsequently, in November 2011, a partnership with the Bertha Foundation was announced with 2 new funds for outreach campaigns and journalism projects.</div><div><br></div><div>For more information, please visit <a href="http://britdoc.org/" title="" target="">www.britdoc.org</a></div><p></p>http://www.digitalnewsagency.com/stories/6597-jury-announced-for-puma-creative-impact-award-2012
Thu, 26 Apr 2012 09:15:57 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6597-jury-announced-for-puma-creative-impact-award-2012PUMA® Launches Sustainability-Focused PUMA Wilderness Collection for Spring/Summer 2012<p><p><b>HERZOGENAURACH, GERMANY (Spring/Summer 2012)</b> – PUMA® announces its new PUMA Wilderness collection, a line of apparel, footwear and accessories inspired by the landscape and climate of Africa. The collection, primarily sourced and produced in Africa using sustainable materials, has a worn, bushwhacked look and feel and addresses the element of heat.&nbsp;</p><p>The PUMA Wilderness Collection is comprised of: &nbsp;woven shirts, cargo shorts and pants, graphic tees, wilderness boots, a backpack and more. &nbsp;In the first Spring/ Summer 2012 PUMA Wilderness collection, 94% of the line is produced in Africa, some at the Wildlife Works eco-factory in Kisigau, Rukinga in Kenya thereby making a significant contribution to both social and environmental sustainability in Africa. Additionally, 81% of the apparel styles use Fairtrade cotton, providing opportunities for workers at a fair price, while also promoting sustainable developments. Manufacturing the PUMA Wilderness range in Africa helps create new jobs and development opportunities in various regions of the continent.&nbsp;<br></p><p>The PUMA Wilderness line also connects to PUMA’s 20% stake in Wilderness Holdings Limited, a leading Botswana-based ecotourism and conservation company that utilizes sustainable processes and supports both biodiversity conservation and development of rural communities across nine African countries. Along with its environmental and social commitments, Wilderness Holdings Limited additionally provides design cues for the safari-inspired PUMA Wilderness collection.&nbsp;<br></p><p>“The PUMA Wilderness collection brings us yet another step closer to our goal of developing more sustainable and socially responsible lines, and in turn furthering PUMA’s mission to become the most desirable and sustainable Sportlifestyle company,” said Franz Koch, CEO of PUMA. “Our target for the future of the apparel collection is one made with 100% Fairtrade cotton, while also utilizing even more of the imagery and beauty of Africa as inspiration.”</p><p>The collection features: &nbsp;natural colours inspired by the African landscape, material and design for withstanding higher outdoor temperatures, and PUMA Africa logos and environmental messages. The apparel, accessories and footwear blend modern design with outdoor functionality for life on the streets – or in the bush.</p></p>http://www.digitalnewsagency.com/stories/6526-puma-launches-sustainability-focused-puma-wilderness-collection-for-spring-summer-2012
Mon, 26 Mar 2012 14:22:17 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6526-puma-launches-sustainability-focused-puma-wilderness-collection-for-spring-summer-2012PUMA Update on Incident in Cambodia<p></p><p>Herzogenaurach, Germany, 22 February 2012 – Sportlifestyle company PUMA will cover the costs for the medical treatment of a female employee of its footwear supplier Kaoway Sports Ltd., who was injured by a gun shot during labour unrest on Monday, February 20, 2012 in Cambodia.</p><p>PUMA officials and representatives of the Cambodian non-governmental organization CLEC visited an injured employee of Kaoway Sports Ltd., who is currently hospitalized in Phnom Penh, on Tuesday and Wednesday. Upon PUMA’s request, the patient has been transferred to a medically-better equipped division of the hospital to ensure that she gets the appropriate treatment her injuries require. PUMA will cover the costs of this treatment until the employee has recovered from her injuries.</p><p>PUMA can also confirm that its supplier Kaoway Sports Ltd. had agreed last Friday – prior to the unrest taking place outside the premises of Kaoway Sports Ltd. – to meet the collective demands of workers in this Cambodian region. According to this agreement, Kaoway Sports Ltd. will provide a monthly transportation subsidy of USD 10 and a daily subsidy of USD 0.50, effective March 1, 2012.</p><p>PUMA is currently in the process of hosting several meetings with other non-governmental organizations and trade unions this week to discuss solutions for the ongoing conflict in the country so that the safety and well-being of the employees in its supplier factories is ensured and working conditions meet PUMA’s mandatory standards.</p><p>Kaoway Sports Ltd. will resume work on Friday after all personnel have been evacuated from the compound to ensure the employee’s safety and workers were sent home.</p><p>Media Contact:</p><p>Kerstin Neuber - Corporate Communications - PUMA AG - +49 9132 81 2984 -<a href="mailto: kerstin.neuber@puma.com" title="" target=""> kerstin.neuber@puma.com</a></p><p></p>http://www.digitalnewsagency.com/stories/6391-puma-update-on-incident-in-cambodia
Wed, 22 Feb 2012 19:35:56 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6391-puma-update-on-incident-in-cambodiaPUMA ANNOUNCES PARTNERSHIP WITH BMW MOTORSPORT<p></p><div>Herzogenaurach, Germany (2 February 2012) - PUMA announced today it has entered into a new multi-year partnership with BMW Motorsport. &nbsp;The global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. &nbsp;PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport for the product categories of Footwear, Apparel and Accessories.</div><div>&nbsp;</div><div>This new partnership, effective from 1 February 2012, will see PUMA benefit from prominent branding locations on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff. &nbsp;With BMW re-entering the DTM racing class in 2012 following an illustrious history in GT car racing, PUMA will outfit drivers Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.</div><div>&nbsp;</div><div>In 2004, PUMA first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team. &nbsp;This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities, PUMA and BMW Motorsport have once again joined forces with this new deal.</div><div>&nbsp;</div><div>PUMA will also develop BMW Motorsport licensed products for global sales and distribution. &nbsp;While existing motorsport markets in Europe are a key focus for this distribution, a strong emphasis will be placed on expanding sales performance of BMW Motorsport products in emerging markets, particularly in Asia Pacific and the Americas. &nbsp;</div><div>&nbsp;</div><div>“It is great to have such a well-known and reliable partner as PUMA on board again at such an exciting time for us,” said BMW Motorsport Director Jens Marquardt. “The link between BMW Motorsport and this successful company has grown over the years and goes as far back as the 2004 season. It is hard to imagine our team and driver apparel without the characteristic PUMA logo. As a strong partner in the field of licensed products, PUMA will play a major role in ensuring that our fans around the world enjoy the products from the BMW Motorsport collections.”</div><div>&nbsp;</div><div>Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is delighted to once again be working with BMW Motorsport, following the successes we enjoyed with them through their tenure in Formula One. &nbsp;Their heritage in competitive motorsport and automotive engineering is so impressive, and their global profile derived from this makes them another strong partner for PUMA in motorsport. &nbsp;Through our experience in licensed product development and distribution we are fully confident this will be a successful partnership for both parties, and we hope to grow it in the years to come.”</div><div>&nbsp;</div><div>Dr. Thomas Goerdt, Head of Lifestyle Collections in the BMW Group, added: “From 2012, BMW will be even more active and prominent in motorsport than it has been in recent years. For this reason, securing this partnership with PUMA was a priority for BMW Lifestyle right from the start. As leading sport lifestyle brand, PUMA boasts a unique wealth of expertise and proficiency in developing and distributing licensed products on a global scale. Bearing in mind the great success we have enjoyed together in the past, we are looking forward to continuing this partnership.”</div><div><br></div><div>&nbsp;</div><div>International Media Contacts:</div><div>&nbsp;</div><div>Tim Stedman, International PR, PUMA &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</div><div>+49 151 1474 3148 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</div><div><a href="mailto:tim.stedman@puma.com" title="" target="">tim.stedman@puma.com</a> &nbsp; &nbsp;</div><div>&nbsp;</div><div>Collette O’Neill, International PR, PUMA</div><div>+49 151 4487 7496</div><div><a href="mailto:collette.oneill@puma.com" title="" target="">collette.oneill@puma.com</a></div><div><br></div>http://www.digitalnewsagency.com/stories/6252-puma-announces-partnership-with-bmw-motorsport
Thu, 02 Feb 2012 10:08:48 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6252-puma-announces-partnership-with-bmw-motorsportPUMA Launches 2012 African Football Kits Through A Unique Artist Collaboration And Exhibition At Design Museum, London <p>LONDON, UK (November, 7 2011) – Global sportlifestyle brand PUMA® has revealed an inspiring and contemporary collaboration, launching technical football kits for PUMA’s 10 partnered African National football teams. Each kit is designed by a renowned artist from the Creative African Network (CAN) – a PUMA platform connecting and promoting artists from and in Africa. This unique collaboration is complemented by a month-long exhibition at the Design Museum, London that showcases the artists’ design inspirations. <br><br>Today’s unveiling at the Design Museum in London, brought together high profile football players and CAN artists from each of the 10 PUMA partnered teams, including Samuel Eto’o of Cameroon, John Mensah of Ghana and Yaya Touré of Ivory Coast. With the 2012 Orange Africa Cup of Nations® fast approaching, the event was the perfect platform for PUMA to demonstrate how the brand has fused its work within sport and art, seamlessly bringing together two worlds that don’t often collide.<br><br>Central to the project is PUMA.Creative (a programme of PUMAVision), that brings together individual artists and organizations, and provides them with a platform for creative exchange and international exposure. Through PUMA.Creative’s CAN programme, artists were commissioned to design a football jersey inspired from the country’s heritage, culture and traditions. Ten artists worked with their home nation to create unique and inspiring designs for the official football kits. <br><br>“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and today through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” comments Franz Koch, CEO of PUMA SE. “PUMA has a long standing history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent.”<br><br>PUMA has worked with the Design Museum in London to launch a month-long exhibition ‘Interpretations of Africa: Football, Art and Design’ to celebrate PUMA’s inspired new football kit designs for the 10 PUMA partnered African National football teams. <br><br>The exhibition will feature original artwork and sketches alongside development work and the resulting final football kits created by the artists involved, including Barthélémy Toguo of Cameroon, Zineb Zedira of Algeria and Godfried Donker of Ghana who have all become renowned in the art world for their emotive and captivating work. The other artists representing their nations are:&nbsp; Saïdou Dicko of Burkina Faso, Ernest Düku of Ivory Coast, Owanto of Gabon, Hentie van der Merwe of Namibia, Samba Fall of Senegal, Hasan and Husain Essop of South Africa and El Loko of Togo. <br><br>Alex Newson, Exhibition Curator, Design Museum, London adds, “As a design challenge, creating a new national football kit is a complicated and demanding brief. The results of the collaboration between PUMA and the group of celebrated artists are remarkable and testament to the talent, pride and passion evident in both African art and football and this exhibition charts this unique journey.”<br><br>The exhibition is open for public viewing from November 8 – 27, 2011, 10.00am – 17.45pm. <br>For further information please visit: <br><a href="http://www.puma.com/football">www.pumafootball.com</a>, <a href="http://vision.puma.com/us/en/?">http://vision.puma.com</a>, <a href="http://designmuseum.org/">www.designmuseum.org</a><br></p>http://www.digitalnewsagency.com/stories/6060-puma-launches-2012-african-football-kits-through-a-unique-artist-collaboration-and-exhibition-at-design-museum-london
Mon, 07 Nov 2011 16:31:28 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6060-puma-launches-2012-african-football-kits-through-a-unique-artist-collaboration-and-exhibition-at-design-museum-londonLaird Hamilton to Join Puma Ocean Racing Team in Alicante, Spain, and Start First Leg<p>ALICANTE, SPAIN (November 3, 2011) – PUMA Ocean Racing powered by BERG honorary 12th crew member Laird Hamilton will join the team in Alicante, Spain, Friday and Saturday, November 4-5, for the start of the Volvo Ocean Race 2011-2012. On Friday, Hamilton will participate in free paddleboarding demonstrations, and on Saturday he will join the PUMA crew onboard PUMA’s Mar Mostro for the start of the first leg, leaping off the boat as they head on to the next port of Cape Town, South Africa. <br></p><p>WHO Laird Hamilton, PUMA Ocean Racing Honorary Crew Member
Antonio Bertone, PUMA Chief Marketing Officer
WHAT Interviews &amp; Paddleboarding
WHEN Friday, November 4, 2011
12:30 – Welcome
13:30 – Interviews &amp; Paddleboarding
20:00 – Reception
WHERE 12:30 – Welcome at PUMA Social Club, Volvo Ocean Race Village
13:30 – Paddleboarding on PUMA/Laird Boards at Postiguet Beach
20:00 – Reception at PUMA Social Club, Volvo Ocean Race Village
Leg 1 of the Volvo Ocean Race begins at 13:00 UTC (14:00 local) on Saturday as PUMA’s Mar Mostro and its 11-member crew will face five other boats when the starting gun fires for the journey to South Africa. <br></p><p>Race Start will be streamed live online at <a href="http://www.volvooceanrace.com">www.volvooceanrace.com</a> and on the live section of the Volvo Ocean Race YouTube channel: <a href="http://youtube.com/volvooceanracevideos">youtube.com/volvooceanracevideos</a>. Streaming begins five minutes before the 10-minute warning signal, and the broadcast will run for approximately one hour. A complete online race experience can be found at <a href="http://new.livestream.com/volvooceanrace">new.livestream.com/volvooceanrace</a>, or for mobiles/iPads, visit <a href="http://livestream.com/volvooceanrace" title="" target="">livestream.com/volvooceanrace.</a> Also visit <a href="http://www.volvooceanrace.com">www.volvooceanrace.com</a> for television broadcast information in local markets. Further TV Schedule information will be posted online in November. <br></p><p>PUMA and Hamilton, a professional surfer, introduced the PUMA/Laird Board, a limited-edition carbon fiber stand-up paddleboard (SUP) in June. The new board features the same Volvo 70 boat hull design – both ergonomically and through the use of the same ultra-lightweight materials – seen in PUMA’s Mar Mostro, the yacht set to compete in the nine-month around the world Volvo Ocean Race. Hamilton teamed with renowned boat designer Juan Kouyoumdjian (Juan K), of Juan Yacht Design, to create the unique SUP. <br></p><p>
Juan K is the mastermind behind PUMA’s Mar Mostro as well as the designer for the two previous winning Volvo Ocean Race boats – ABM-AMRO ONE and Ericsson 4. Kouyoumdijian is also the principal designer with Artemis Racing Team for the 34th America’s Cup. Born in Buenos Aires, Argentina, his passion for sailing inspired him to study naval architecture, and he earned a degree in yacht and in small craft design. Today, his company, Juan Yacht Design, based in Valencia, Spain, is composed of a multicultural team specialized in the design of high performance racing yachts.
Built in the United States by Clear Carbon and Components, Inc. (Bristol, R.I.), the board marks the first time that boat hull design innovation have been used in stand-up paddleboards. The boards will be available at select retailers beginning in January 2012. <br></p><p>The PUMA/Laird Board features a foam core carbon fiber center and epoxy matrix covered by red tentacle graphics matching PUMA’s Mar Mostro. Free demo PUMA/Laird Boards will be available at each of the port stopovers during the Volvo Ocean Race including Alicante, Spain; Cape Town, South Africa; Abu Dhabi, UAE; Sanya, China; Itajaí, Brazil; Miami, Florida, USA; Lisbon, Portugal; Lorient, France; finishing in Galway, Ireland, in July 2012. <br></p><p>The board is designed to provide more agility and speed on the water’s surface, and it offers the ability to maneuver easily in big open ocean waves or in flat, calm water.
Standup paddling is an activity for any ability level and any age, and participants can paddle on all types of water – from lakes to oceans. Standup boards range from 10-18 feet long and vary in weight based on material. Stand up paddling involves standing upright on the board with feet parallel to each other and using a paddle to move through the water. The boards are a different shape and have a different rocker than a regular surfboard, allowing a person to stand upright. For more information on PUMA Ocean Racing or the PUMA/Laird Board, go to <a href="http://www.pumasailingnewsroom.com/" title="" target="">www.pumasailingnewsroom.com</a>. <br></p><p>The PUMA Ocean Racing team is once again under the leadership of skipper Ken Read (Newport, Rhode Island, United States). Collectively, the crew has won the Around the World Race six times. The core includes: Tom Addis, Navigator (Sydney, Australia); Ryan Godfrey, Pitman (Adelaide, Australia); Kelvin Harrap, Helmsman, Inshore Tactician (Napier, New Zealand); Brad Jackson, Design Coordinator &amp; Watch Captain (Auckland, New Zealand); Rome Kirby, Trimmer &amp; Driver (Newport, Rhode Island, USA); Michael “Michi” Müller, Bowman (Kiel, Germany); Tony Mutter, Aerodynamics Coordinator &amp; Watch Captain (Auckland, New Zealand); Casey Smith, Systems Manager &amp; Bowman (Brisbane, Australia); Jonathan “Jono” Swain, Helmsman &amp; Trimmer (Durban, South Africa); Amory Ross, Media Crew Member (Newport, Rhode Island, USA); Kimo Worthington, General Manager (Portsmouth, Rhode Island, United States); and Tim Hacket, Shore Team Manager (Sydney, Australia).
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</tbody></table></div><p></p><p><br></p>http://www.digitalnewsagency.com/stories/6051-laird-hamilton-to-join-puma-ocean-racing-team-in-alicante-spain-and-start-first-leg
Thu, 03 Nov 2011 19:49:08 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6051-laird-hamilton-to-join-puma-ocean-racing-team-in-alicante-spain-and-start-first-legPUMA and Borussia Dortmund Partnership AnnouncementHerzogenaurach, Germany (26 October, 2011) – PUMA today announced, that it has entered a new partnership with the German Bundesliga Champions, Borussia Dortmund. Effective from the 1st July 2012, this new technical partnership will see PUMA provide official playing kits for all associated Borussia Dortmund teams, including the senior mens and all youth teams, as well as becoming the club’s official partner in relation to replica kits, fanwear and other merchandise. &nbsp;<br><br>PUMA will provide playing kits for Borussia Dortmund for the 2012/13 season and for multiple seasons to follow.&nbsp; A full range of replica kits, fanwear and merchandise will also be launched at this time.&nbsp; As part of PUMA’s commitment to the partnership, the global Sportlifestyle brand is providing football boots for players of all levels within the Borussia Dortmund club who don’t have existing boot contracts, this part of the contract is already in effect for the 2011/12 season, as is the individual shoe contract with Borussia Dortmund coach Jürgen Klopp which was announced at the beginning of the current 2011/12 season.<br><br>Franz Koch, Chief Executive Officer at PUMA SE commented: “We are really excited about this new addition to our football portfolio. Borussia Dortmund perfectly embodies the mix of sport and lifestyle, an ethos we share at PUMA.&nbsp; The brand values emphasised by both companies of joy, enthusiasm and passion make this partnership a perfect match. Our association with Borussia Dortmund will allow us to further expand our position as the clear number three football brand.”<br><br>Matthias Bäumer, General Manager at PUMA Germany says: “We are very pleased to be able to strengthen our portfolio with such a long-standing and successful Bundesliga club as Borussia Dortmund. The enthusiasm of this club and its unique fans will not only allow us to leave our mark in the field of Teamsports and merchandising, but provide our retail partners with innovative football product and marketing concepts.”<br><br>Hans-Joachim Watzke, Borussia Dortmund Club President said: “Borussia Dortmund is thrilled to enter this new partnership with PUMA.&nbsp; We share a great synergy with PUMA, we both have brand values that extend beyond simply performance on the pitch, and our work together in coming seasons will reflect this.&nbsp; From our very early conversations with PUMA it was abundantly clear that they wished to make Borussia Dortmund fans integral to the brand’s football campaigns in Germany, to value them as we do.&nbsp; This marketing focus was a key reason for us signing a partnership with PUMA, and we are excited about the prospect of implementing these plans for the 2012/13 season and beyond.”<br><br>Borussia Dortmund will become the third current Bundesliga club to partner with PUMA, joining VfB Stuttgart and TSG Hoffenheim in the global Sportlifestyle brand’s football family.&nbsp; PUMA also partners with numerous club teams such as Girondins Bordeaux, AS Monaco, Feyenoord Rotterdam, Tottenham Hotspur, SS Lazio and Olympiakos Piräus as well as international teams including Italy, Czech Republic, Switzerland, South Africa, Cameroon, Ghana, Ivory Coast, Algeria, Chile and Uruguay. Borussia Dortmund will also join a host of international player assets that have joined PUMA in recent months including Sergio ‘Kun’ Aguero, Ramadel Falcao and Cesc Fabregas.<br><br><p style="margin: 0cm 0cm 0pt; text-align: justify; line-height: 150%;" class="MsoNormal">For more information, visit <a href="http://www.puma.com/football">www.puma.com/football</a></p>
<p style="margin: 1em 0px; line-height: normal;" class="MsoNormalCxSpMiddle"><b>Media Contacts: </b><br></p>
<p style="margin: 1em 0px; line-height: normal;" class="MsoNormalCxSpMiddle">Collette O’Neill, International PR, PUMA<br>+49 15144877496<br>
<a href="mailto:collette.oneill@puma.com">collette.oneill@puma.com</a><br></p><p style="margin: 1em 0px; line-height: normal;" class="MsoNormalCxSpMiddle">Sarah Stade, International PR, PUMA<br>+49 170 5658 234<br><a href="mailto:sarah.stade@puma.com">sarah.stade@puma.com</a> </p>
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<p style="border: medium none ; margin: 1em 0px; padding: 0cm; line-height: normal;" class="MsoNormalCxSpMiddle">Note to Editors:</p>
<p style="border: medium none ; margin: 1em 0px; padding: 0cm; line-height: normal;" class="MsoNormalCxSpMiddle">Photos and video material from the press conference will be available from http://puma.digitalnewsagency.com, register your name and password and select PUMA. All materials are free for editorial use.</p>
<p style="border: medium none ; margin: 1em 0px; padding: 0cm; line-height: normal;" class="MsoNormalCxSpMiddle">PUMA</p></div>
<p style="margin: 1em 0px; text-align: justify; line-height: normal;" class="MsoNormalCxSpMiddle"><br>PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com</p>http://www.digitalnewsagency.com/stories/6031-puma-and-borussia-dortmund-partnership-announcement
Wed, 26 Oct 2011 13:29:28 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6031-puma-and-borussia-dortmund-partnership-announcementPUMA.Creative Unveils HOME OCEANS Documentary Film Short as an Addition to Ocean Preservation Education Campaign Herzogenaurach, Germany, 14 October, 2011 – Sportlifestyle company PUMA, through its PUMA.Creative programme, has unveiled the environmental documentary film short HOME OCEANS, as part of a larger ocean preservation education campaign. The never-before-seen short film is from Yann Arthus-Bertrand, the director of the visually-stunning environmental documentary with 500 million views, HOME – a film that PUMA.Creative supported through the French luxury goods group, PPR. Designed to educate and inform, the 10-minute HOME OCEANS highlights marine issues of:&nbsp; rising floodwaters, the depletion of sea mammals and sea birds, changes to ecosystems, coral reefs and much more. The film will be available for public viewing at each of the 10 Volvo Ocean Race global stopover ports, with a premiere at race start in Alicante, Spain at the Volvo Ocean Race Dome and PUMA Quad. <br>&nbsp;<br><i>“Part of our long-term sustainability initiatives at PUMA is to help raise awareness and promote positive actions for environmental issues; this includes the preservation of our world’s oceans and marine life,”</i> said Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports &amp; Lifestyle Group and Chief Sustainability Officer of PPR. <i>“Our participation in the upcoming Volvo Ocean Race gives us an ideal backdrop to share the amazing imagery and powerful message of the HOME OCEANS film. The film will be viewed around the world, and we hope that it will inspire people to contribute positively to the planet,”</i> he added.<br><br>In keeping with the style of the original film, HOME OCEANS approaches the topic of climate change from a unique perspective using only aerial photography to illustrate the transformations made to the earth. The short film not only features the problems facing the open seas, but ways the human race can make changes to help slow down the issues at hand before more damage occurs.&nbsp; Footage was captured in Antarctica, North Pole, Africa, the United States and other locations.<br><br>HOME OCEANS is edited by renowned editor, Claire Ferguson, and has voiceovers in seven languages – Arabic, Brazilian Portuguese, English, French, Mandarin, Portuguese and Spanish. <br><i><br>“The HOME OCEANS film shows how reliant we are on the oceans for everything from food, to transport, right down to the air that we breathe, and our fate is intertwined with what happens to them,”</i> said Claire Ferguson.<i> “The film projects a message of concern but also one of hope…there is time to change.”</i><br><br>Free screenings of the film will take place at the Volvo Ocean Race stop-over ports at the PUMA Quad and select venues such as local aquariums and history museums. The screenings are in addition to story time readings of the educational book “Marmo Saves Our Seas” with PUMA’s octopus mascot, Marmo, and other related activities. For a schedule of events, visit: <a href="http://www.puma.com/sailing/">http://puma.com/sailing</a>. Film screenings at other sporting events will be announced at a later date.<br><br>Additional information about the film and PUMA’s ocean preservation education campaign can be found at: <a href="http://vision.puma.com/us/en/?">http://vision.puma.com</a>. http://www.digitalnewsagency.com/stories/6016-puma-creative-unveils-home-oceans-documentary-film-short-as-an-addition-to-ocean-preservation-education-campaign
Fri, 14 Oct 2011 08:35:50 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6016-puma-creative-unveils-home-oceans-documentary-film-short-as-an-addition-to-ocean-preservation-education-campaignPUMA.Creative Announces “The End of the Line” as Winner of Inaugural PUMA.Creative Impact Award for Documentary FilmLondon, UK, October 11, 2011 – Today <b>PUMA.Creative</b> and the <b>Channel 4 BRITDOC Foundation</b> announced <b>“The End of the Line”</b> as the winner of the inaugural <b>PUMA.Creative Impact Award</b>. This annual €50,000 award, a first of its kind in the industry, has been launched to identify and honor the documentary film that have made the most significant positive impact on society. “Burma VJ: Reporting from a Closed Country” was unexpectedly awarded a Special Commendation for its social impact and a €25,000 prize. <br><br>Commenting on the PUMA.Creative Impact Award winner, <b>Jochen Zeitz, CEO Sport &amp; Lifestyle Group and CSO of PPR and Chairman of the Board of PUMA</b>, said, <i>“I would like to congratulate “The End of the Line” on becoming the first winner of the PUMA.Creative Impact Award. At PUMA, we believe that corporations have a responsibility and opportunity to contribute to a better world for generations to come. Positive change only happens if people do something.&nbsp; Documentary film is such an influential medium because it allows the public to emotionally connect with the subject matter. We hope that with the PUMA.Creative Impact award we can help to inspire positive change in the world.”</i><br><br>The shortlist of five documentaries that also includes “The Age of Stupid”, “The Reckoning: The Battle for the International Criminal Court” and “Trouble the Water” were judged by an elite jury: Her Majesty Queen Noor of Jordan, Morgan Spurlock (Academy Award-nominated Director of “Super Size Me”), Orlando Bagwell (Director of the JustFilms initiative at the Ford Foundation), Emmanuel Jal (musician and activist), and Loretta Minghella OBE. This shortlist was derived from 70 submitted documentaries, which each showed a rich standard of social impact. The films cover topics ranging from environmental issues to social justice and global conflict, and all five documentaries have enlightened and inspired individuals about global concerns.<br><br>The winning documentary, “The End of the Line”, was the first major feature documentary film revealing the impact of overfishing on the world’s oceans and has been widely acclaimed as a wake-up call. The film was selected for the PUMA.Creative Impact Award because it tells a magnificently crafted message of global importance, compelling its audience to have a more responsible attitude towards the ocean, purposed to invoke a positive change. <br><br>For more information visit: <a href="http://puma.britdoc.org/pages/824/viewhttp://puma.britdoc.org/pages/824/view">www.britdoc.org/impactaward</a>. http://www.digitalnewsagency.com/stories/6008-puma-creative-announces-the-end-of-the-line-as-winner-of-inaugural-puma-creative-impact-award-for-documentary-film
Wed, 12 Oct 2011 14:43:00 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/6008-puma-creative-announces-the-end-of-the-line-as-winner-of-inaugural-puma-creative-impact-award-for-documentary-filmUsain Bolt and PUMA Host Track and Field Clinic at Mt SAC<p>On Tuesday, September 27th, PUMA athlete and world's fastest man, Usain Bolt, ventured out to Mount San Antonio College in Walnut, California to treat some of today's young athletes to advice and tips on how to get faster, be the best they can be and most importantly - have fun. <br></p><p>Talking to a crowd of over 1000 college and high school athletes, kids, young fans and locals, Usain dazzled the crowd with his humor and free spirit, but also seriously talked about what its like to be an athlete today - including what types of exercises, stretches and drills he does with his coach. Not only did he talk about the right things to do on the track, but also demonstrated with a few drills himself. <br></p><p>Bolt coached young athletes about starting techniques and afterwards cheered kids on as PUMA and Mt SAC tested who was the fastest kid on the track with PUMA's own Faas Test, where we measure the speed of a runner by MPH in 100 meters. <br></p><p>After the clinic, Usain met with young fans, conducted interviews with national news media. Usain will continue his US visit in Los Angeles with interviews and appearances with major national media outlets.
PUMA is a sponsor of Mount San Antonio College track and field as a supporter of young and emerging athletes and talent and will work with Mt SAC to present the Mt SAC XC Invitational in October.</p>http://www.digitalnewsagency.com/stories/5984-usain-bolt-and-puma-host-track-and-field-clinic-at-mt-sac
Wed, 28 Sep 2011 21:10:45 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/5984-usain-bolt-and-puma-host-track-and-field-clinic-at-mt-sacColombian International Falcao Signs For PUMA® <p>COLOMBIAN INTERNATIONAL FALCAO SIGNS FOR PUMA®
Sportlifestyle Brand Announces Partnership with Atlético Madrid’s Star Striker
Herzogenaurach, Germany (27 September, 2011) – PUMA announced today that it has signed a long-term contract with Radamel Falcao. <br></p><p>Hot on the heels of Sergio Agüero, Falcao is the latest international star striker to join PUMA’s growing football player portfolio, meaning the sportlifestyle brand has signed two of the top three football transfers of 2011. Atlético Madrid’s record signing has chosen to wear the PUMA v1.11 Speed boot in the lead green colourway, and debuted the boot on pitch this weekend during Atlético Madrid’s game against Barcelona. <br></p><p>Falcao will feature prominently in PUMA’s global football communication as another top tier asset spearheading communication around the PUMA v1.11 Speed boot. With his pace, skill and trickery, he has made an explosive start to his La Liga career – scoring five goals in four games already this season, these attributes make him the perfect player for this marketing programme. Falcao joins Sergio Agüero, Samuel Eto’o, Mario Gomez, Ibrahim Afalley, Loic Remy and other lead players who have chosen the PUMA v1.11.</p><p>
Speaking about the new partnership, Falcao said; “I have made two great moves this past couple of months, one to Atlético Madrid and the second to sign this partnership with PUMA. Both are big steps towards moving my career forward and achieving my goals. I have always had big ambitions in football – I am proud to be playing in La Liga, and working with PUMA on the global marketing campaigns they have developed is very exciting for me. I fully believe in the plans they have developed, and love the PUMA v1.11 boots.” <br></p><p>Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented, “Falcao is another fantastic addition to our player roster in football. He is such an exciting talent, the impact he has made in La Liga already speaks volumes for his ability and determination to succeed. He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. PUMA has some big plans for Falcao in the coming months and years, which we’re very much looking forward to working on.” <br></p><p>The PUMA v1.11 Speed Boot that Falcao will wear is amongst the lightest football boots PUMA has ever made. It is the third generation boot that uses the special UNI technology, where the upper material is stitched rather than glued to the sole, providing the perfect fit by perfectly replicating the unique PUMA Aptolast. In addition, the v1.11 enables greater playing stability, through an external heel counter and a Pebax frame that provides support to the outsole. This increased stability also enables an optimal traction as well as manoeuvrability, provided through the pointed stud configuration featured on this new boot. The PUMA v1.11 also features a super soft premium lightweight microfiber upper material. A carbon fiber composite in the forefoot helps provide optimal pressure distribution, reactivity and flexibility. <br></p><p>For more information, visit <a href="http://www.puma.com/">www.puma.com</a> or <a href="http://www.puma.com/football">www.puma.com/football</a><br></p>Media Contacts:<br>Collette O’Neill, International PR, PUMA +49 9132 81 2705 <a href="mailto:collette.oneill@puma.com">collette.oneill@puma.com</a> <br>Sarah Stade, International PR, PUMA +49 9132 81 2003 <a href="mailto:collette.oneill@puma.com">sarah.stade@puma.com</a>http://www.digitalnewsagency.com/stories/5975-colombian-international-falcao-signs-for-puma
Tue, 27 Sep 2011 14:08:24 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/5975-colombian-international-falcao-signs-for-pumaUsain Bolt & the Jamaican Athletics Team Preview the World Championships<p></p><p>Usain Bolt, The World’s Fastest Man, and other medal hopefuls including Yohan Blake, Nesta Carter, Michael Frater Veronica Campbell-Brown, Melaine Walker, Shelly-Ann Fraser-Pryce and Kaliese Spencer from the Jamaican Track &amp; Field team assembled today with members of the Jamaica Athletics Administrative Association (JAAA) and team partner PUMA® to share their aspirations for success at the 13th IAAF World Championships in Daegu.&nbsp;</p><p>Howard Aris, JAAA President, Grace Jackson, JAAA Vice President and Team Technical Leader for the World Championships and Alfred Francis, JAAA member and PUMA’s authority on all-things-Jamaican, united with the athletes in their eagerness to make Jamaica proud and to celebrate the globally renowned PUMA partnership.&nbsp;<br></p><p>The most celebrated star to emerge from Jamaica in recent years is three-time Olympic gold medalist and world record holder, Usain Bolt. In Korea, Bolt will be joined on the track by fellow teammates and PUMA-sponsored athletes Lacena Golding-Clarke, Trecia-Kaye Smith, Maurice Smith and Jermaine Gonzalez.&nbsp;<br></p><p>Abundant with talent, the Jamaican Track and Field team is the one to watch, boasting winning hopefuls such as Asafa Powell, the former 100m, record holder; Yohan Blake, the 4th fastest Jamaican runner in history; Melaine Walker, who has recorded the second fastest female 400m Hurdles time in history; and Veronica Campbell–Brown, winner of five Olympic medals.&nbsp;<br></p><p>Usain Bolt will wear the PUMA Bolt Spike Ltd during the IAAF World Championships in Daegu, Korea, the latest innovation of the Theseus II track spike. The World’s Fastest Man first wore this line of spike when he broke the 100m World Record in New York in 2008, and has continued to wear them through its various evolutions. Notably PUMA produced a unique gold version of the shoe for Bolt to wear in Beijing that helped power The World’s Fastest Man to collect three gold medals during the 2008 Olympic Games. Bolt then wore an evolution of the spike during the 2009 IAAF World Championships in Berlin, which helped Bolt blow his competition away when he smashed his own 100m and 200m world records.&nbsp;<br></p><p>All eyes will be on Bolt in Daegu this year at the IAAF World Championships where he will compete in the 100m and 200m events.&nbsp;<br></p><p>PUMA saw a unique blend of athleticism and fun in Bolt when he signed with the sportlifestyle company at the age of 16. The brand continues to foster young talent through its sponsorship of many high schools track and field programs and events- most notably, the ISSA Boys &amp; Girls Championships which is lauded as the most popular domestic sporting event in Jamaica. For more information, visit www.pumarunning.com<br></p><b>The IAAF World Athletics Championships is held from the 27 August - 4th September in Daegu, South Korea. <br></b><br><p><br></p><p><span style="font-weight: bold;"></span></p>http://www.digitalnewsagency.com/stories/5806-usain-bolt-the-jamaican-athletics-team-preview-the-world-championships
Mon, 22 Aug 2011 16:32:39 +0000142aafee13369cefd758792405ecf0d8b1f54b42/stories/5806-usain-bolt-the-jamaican-athletics-team-preview-the-world-championships