Google SEO Basics: Keyword Research

Ideally, it’s best to do your keyword research before you start writing content. This lets you know which keywords to focus on in your content. It’s best to use a mixture of broad and long-tail keywords.

Google SEO 101 Guide: On-Page Optimization

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Our Keyword Density Checker tool can help you keep track of where you’ve inserted your keywords – just don’t overdo it or your content will look spammy.

Place your most valuable keywords in:

Body of the text. No brainer, right? Remember not to just use the same keywords over and over again. Add in modifiers (ex. “best”, “top”)and long-tails.

Title. (See our title tag guide for more help with writing SEO-friendly titles.)

Image file names/ALT attributes: First of all, include pictures in your Google SEO content! Pictures are attractive and appealing for readers, and Google also likes them. Use the keyword in the file names (e.g., how-to-catch-fish.jpg). Also use the ALT attribute to tell search engines and users what the picture is with a keyword.

Anchor text: Link to your new page from several other pages on your site, using your keyword as the anchor text. This makes it easy for Google crawlers to find and rank your page.