Xerox was named a leader in the IDC MarketScape 2014-2015 Smart MFP report; the third time Xerox has achieved this position. According to the report, Xerox's brand equity, R&D, and sales/marketing strength are among the top in the industry. The report specifically calls out Xerox's channel breadth and depth as being the widest in the industry, with special mention to Xerox's strong legacy in direct selling to the enterprise.