Some creative marketing strategies analyzed from a different point of view: Mine

Tag Archives: saint valentine’s day

Today is St.Valentine’s Day. Hearts and flowers are everywhere. People smile when they see men and women walking with a bunch of flowers because they know that love is all around. St. Valentine’s Day is not just for couples, it’s for everyone. It’s a day where love is everywhere! And that’s what Starbucks was thinking of when it created its new “Cup Magic” Campaign. If you go to Starbucks you will see in the take-away cup a beautiful heart with the word “Love” written in it. If you have an iPhone, you can download a special application in which you can scan your cup and send an animated message with rose petals and the image of your cup to your friends, family, or your special one by Facebook or email. Starbucks did a similar campaign for Christmas, but I find this Valentine’s Day campaign touching and sweet. With Youtube, under the slogan of the campaign “Everylove”, you can watch some special love stories using the Starbucks campaign. For example, there is Dan, who gives a cup of Starbucks coffee to cancer patients at the Michigan Cancer Institute every Thursday just because he wants to make people feel happy and not forgotten. So…if you don’t know what to offer your loved one for St. Valentine’s Day … give a Starbucks’s cup of coffee, because it means LOVE!