Using email to conduct important business always starts with the best intentions – saving everyone time. Just think back to the last time you used email to solve a significant business issue or answer detailed questions from an important customer.

But sometimes email creates a disaster of miscommunication. Tone, intonation, and emotion get lost in translation. Messages and ideas are misunderstood. Nothing really gets accomplished.

So, what’s your obvious next step when email isn’t working? A meeting in person, or a quick conference call.

Unfortunately, those communication methods can create a whole new problem. In an increasingly mobile business world where teams, employees, and customers are spread out over multiple remote offices, work-from-home setups, or field operations, it can be nearly impossible to get everyone into the same place at the same time.

Tethering to the mothership: The lasting value of a virtual phone system

Web conferencing has helped mitigate the problem above. But the fact that many businesses lack the communication and collaborative tools their team’s need — regardless of where they work — is the bigger issue. For example, even with web conferencing, many remote or work-from-home employees still rely on personal cell phones that aren’t connected to the company’s main phone system.

That’s problematic for couple of key reasons:

With personal landlines and cell phones, it’s significantly more difficult for remote employees to access antiquated company systems for voicemail, call forwarding, and conferencing.

Without a true company-owned connection between the corporate office and the employee, the relationship between the two feels more like a contract gig than a full-time job — hurting employee engagement and stickiness.

Thankfully, there’s a relatively simple way to solve that problem: Implementing a new company-owned communication system that’s flexible, mobile, and collaborative.

The reality is that voice communication is still a far superior — and much more immediate — way for team members to connect with each other. It typically leads to richer, more sincere, and more empathetic communication, which in turn amplifies productivity.

Think of these tools like a tether to the corporate mothership. They’re a lifeline that allows everyone to feel connected to their colleagues and customers, but in a way that aligns with the mobility and functionality that today’s remote workers need.

Why many businesses are moving to the cloud

Of course, the image of a desktop phone doesn’t exactly convey a sense of mobility. And it certainly doesn’t solve the problem of being able to connect from any location.

That’s where cloud-based phone systems can help.

Cloud-based phone systems allow team members to receive company calls, access corporate voicemail, and setup virtual conferences from a basic Internet connection. When employees step out of the office, calls can be forwarded and certain features can be accessed from their cell phone.

Traditional phone systems, on the other hand, often hinder remote workers’ communication effectiveness because of their limited mobile capabilities.

This often results in lost money, lost productivity, and big headaches. Even worse, businesses often pay more for traditional phone systems in the form of equipment maintenance and outages.

Virtual communication systems create an overall communication experience that makes people feel like an effective part of the team, wherever they are. No more emotionless email exchanges. And no more awkward, disjointed conference calls. At the end of the day, that’s good for your team, your company, and, most importantly, your customers.