Benefit giveaway: Whole lotta Hoola going on …

In today’s mailbag: A pamphlet announcing the 10th anniversary of Benefit Cosmetics’ HOOLA bronzing powder in the bamboo-print box. It’s hard to believe this 2×2-inch beauty staple has been around that long, but like the SF company’s other classic hits — Benetint, boi-ing (where would I be without you), lemon aid and brow-zings (ditto) — it seems like it’s been around forever.

Variations on the theme have been added over the years — dandelion (launched in 2003) is a petite square of pale pink-tinted powder that has a cultish following all its own), Dallas came along in 2006, a rosy-bronzy hybrid. CORALista highlighted the color of the year when it debuted in 2009; Sugarbomb upped the ante in 2010 with a quad of pastel hues that could be mixed and matched as highlighter, eyeshadow or blush. The newest incarnation — Bella Bamba — is a deep-hued sexy pink inspired by no less than the carnally-inclined Carnival.

Benefit Cosmetics

Viva la (bella) bamba!

To celebrate this impressive milestone in gorgeousness, we are giving away a set of four of these cuties — HOOLA, dandelion, Dallas and Sugarbomb — to one lucky reader. Send an e-mail to unzippedcontest@sfgate.com by midnight Thursday with your name and addres and a winner will be chosen at random Friday morning. One entry per person, please.