Personal branding is basically how you market yourself oryour image to the public.

According to Dan Schawbel, a PersonalBranding Gen-Y Expert, the real definition of personal branding refers to the process bywhich entrepreneurs and companiesdifferentiate themselves from the crowd byidentifying their own unique value proposition,either professional or personal, and leveragingit across different platforms with a consistentmessage and image to achieve a specific goal.Dr. Hubert Rampersad, in his written papercalled, “Authentic Personal Branding”, saysthat personal branding is more than justmarketing or promoting yourself, It reflects yourtrue character and should be built on values,strengths, uniqueness, and genius. HisPersonal Branding Equation is a formula for