We believe a skateboard company should make decks that stand apart from the brand next to them, beyond just a variance in the graphic or logo on the bottom. We believe a skateboard company should care about how a board rides, and should take the time to ensure that each of their shapes is just right. We believe graphics should have some meaning and be authentic. Your skateboard should make you feel something when you look at. It should be hard to walk past it without sneaking a glance. It should bewitch you.

Skateboarding is an art form, and should be treated as such by the people making the boards you ride.