6 new ways to think about optimizing for voice search

Voice search, which, by some esti­mates, will account for half of all search­es by 2020, is still some­what new – Alexa, after all, didn’t come out until 2015 – and so opti­miza­tion tips remain some­what lim­it­ed. In fact, at a recent event, SEOs’ best advice was to cre­ate con­tent that earns a fea­tured snip­pet. That’s not to say this isn’t valu­able feed­back as Alexa, Siri and Google pull quick answers from posi­tion zero, said Casey Mar­kee, founder dig­i­tal agen­cy Media Wyse . And, in turn, that means brands look­ing to reach con­sumers hear­ing ver­bal answers from their assis­tants must learn to answer ques­tions sim­ply (and to per­haps con­sult Markee’s guide on How to Opti­mize for Posi­tion Zero . Damon Gochneaur, founder of dig­i­tal agen­cy Aspiro Agen­cy, said he thinks fea­tured snip­pets will con­tin­ue to dri­ve most answers for Google-relat­ed devic...