Surly, my love.

This week I find myself at a loss for clever words and a witty evaluation of Surly’s Furious. In fact, all I need are two succinct words to assert my feelings: loved it. However, as a designer, I must shout out to Surly – dude, what’s up with the can?!

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atankgirl

Born and raised in Brew Town, WI (i.e. Milwaukee), I have a natural palette for (mmmm) beer. As I've grown, so has my palette – these days, I love nut brown ales and the darkest of the darks – stouts being among my favorites. If i'm not drinking, I'm designing. Or working on my thesis. MFA 2009, baby, YEAH!
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YES! This can has no relation to the beer inside and holds strong resemblance to an energy drink. One simple but significant change would be the dominant red color — couldn’t it be more of an amber/brown?

Furious IS red. I pour the stuff every day. Nowhere near brown.
I’ve heard the energy drink comparison enough, and I just don’t see it …is it the flames?
If you’re gonna have a tall, shiny metal can, you might look like an energy drink, especially if your aim is to look cool, and edgy.