Chief executive Tanuj Garg told the Hindustan Times: "It is all worth it, as this is going to be her first item song ever. It's also going to be the song that launches the film's promotion. The amount of time and money that has gone in making this song is because we wanted to make it big."

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He added: "Now she has the relationship with Balaji as she is also doing Milan Talkies with us, which is going to start in September. This is an extension of the relationship."