Lexus shows off LS reveal video, reminds us how strange debut events can be

Lexus has revealed more of the 2013 LS through a video 'news broadcast' of its unveiling ceremony. Through the party footage, we are able to seem more angles of the Japanese automaker's spindle-grilled flagship, which shares quite a lot visually with the slightly smaller GS. The Lexus shindig also has its own on-air correspondent, Jeff Krapf, to guide video watchers through the San Francisco event. Prior to the debut, Krapf recorded a canned interview with Lexus Global Marketing Chief, Mark Templin, which is here,too.

Things get weird (at least for a vehicle debut) when Lexus brings in designer power couple Simon Doonan and Jonathan Adler to direct an art exhibit, highlighted by photographers displaying photos of what they feel 'attraction' is.

Perhaps more interesting is a second trailer-like video that has Lexus reflecting on the history of the LS range, including the model's many range of industry firsts.

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I believe it has over 3000 new parts... I dont think thats a refresh to be honest.
I just wished to see an all new v8 motor under the hood... but Lexus motors are never bad so I can see why they never updated them as much.
This LS is quite possibly one of the best built cars on sale right now

I work at a Lexus Dealership in New York and Lexus really does do events like this. We just hosted one for the GS where it was invite only, to our customer base of course, fully catered, and with a nice bar section too.
While the "interview" was strictly punlicity, I can almost promise you that the other people in the room wasn't paid "extras". I'd be willing to bet that they were real customers of the dealership's that we invited to this event, just like I'm sure we'll be hosting another one here at our store in the near future for the debut of the LS.

Disagree with you. The LS stole lots of sales from BMW and Mercedes-Benz when it first debuted in the late 80's, which took the top selling crown for luxury vehicles. That has changed in the past few years, but still Lexus on the top 3 podium.
Where is Cadillac's 7-series, S-class, A8, or LS competitor? It wasn't the DTS, nor is the XTS. Although late to the part by several years, GM has given Cadillac the green light to build a full-size RWD competitor to these cars. Unfortunately for Cadillac, it will be another 2-3 years before it comes to the market. But better late than ever.

I understand your dislike for lexus, but the statement saying "Lexus wishes it competes with...so so and so" well isn't that valid. Competing is competing, terrible athletes compete with star players. All cars are large luxo sedans, they compete with each other in the same market. Each buyerr picks one of them which fits his or her taste.
You're better off just saying that you just don't like the car.

The F Sport looks sweet on the stage !
Great looking large sedan IMHO looks better and more sleek then the BMW 7 series and looks younger and more athletic then the Merc S Class. The adui A8 isnt much of a looker in my book.
I think is car is perfect and is going to sell very well. The Lexus LS is one of the few almost if not perfect cars on the market.
I would get a LS460 F-Sport in Red . . . damn I need a better job.

Okay marketing is terrible, way too flamboyant for a supposedly more aggressive line of LSs don't you think? Had I not seen that I'd believe them. But with that interior/ exterior make over, quality materials, decent gas mileage/space, overall quality and reliability and if this LS drives like a GS, I'd say for more than 15 grand less than the German competitors, it's a steal. Plus German nickel and diming probably more. For all that money saved, I could care less about German heritage and brand recognition. And that equus isn't much yet, it's a good car but the cabin wasn't as quiet, and definitely boring to drive like the old LS. Hope Lexus truly fixed that. Love the direction the company and it's cars are taking but the marketing department needs to go

I agree that the whole marketing opening for the next generation F-sport version of the LS did not work for me. Before the two guys coming on stage and describing what attraction is all about, I found the initial portion of the host and Lexus designer all too fake and scripted. With all the money that Lexus makes for Toyota, I would have expected a little more from them in terms of video editing and quality of broadcasting.
The LS itself, I do like, although it's hard to distinguish from a GS. Then again, the BMW 5-series is almost a clone of the 7-series, so I guess that makes it okay. I just hope that they don't make the IS another clone of the GS/LS, and give it some unique qualities. The current generation IS is, in my humble opinion, one of the better looking small luxury cars out there, so there is hope that Lexus doesn't screw it up.

All I can say is. . .
If Lexus keeps this path of improvment in all areas like this their really going to reach an level that usually only attainable by spending over 100k. Even the lower end of their brand like the CTh and the New ES have great design and very nice interoirs.
Lexus might not make the best cars on the market but they make the best rounded Luxury cars thats for sure. All I can say they are missing is
1) A Wagon ( either IS or GS )
2) GS F
3) LS F
4) A real coupe ( That would compete with the likes of the CL ) . . The LF-LC concpet is looking like a good idea for this !
5) A small crossover ( Maybe )