J. Crew will discontinue the Obama finery worn at the inauguration.

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First lady Michelle Obama and daughters, Sasha Obama and Malia Obama arrive during the presidential inauguration on the West Front of the U.S. Capitol January 21, 2013 in Washington, DC.

Updated at 3:22 PM CDT on Tuesday, Jan 22, 2013

Shoppers looking for the deep plum overcoat that Malia Obama wore to her father’s inauguration will be plum out of luck.

Out of “respect for the first family” J. Crew will retire Malia’s lady day coat in “fresh plum” along with the rhinestone-studded belt that Michelle Obama paired with her Thom Browne coat, according to J. Crew’s Jenna Lyons.

Lyons, who has been the company’s creative director since 2010, told Matt Lauer on the “Today” show that she was humbled to have the first family wear J. Crew designs.

“I feel a sense of responsibility to make people feel good and to make people look good,” she said. “For me, the reason I like to make clothes is I want everyone, not just the people who have a really big pocket book, but everyone to feel beautiful.”

J.Crew had their day in the sun at the presidential inauguration when both Michelle and Malia Obama were decked out in duds by the popular retailer, some of which were purchased off-the-rack. In fact, all of the Obama J. Crew clothes were still on store racks the morning of the inauguration, but most of the finery quickly sold out, according to The Daily Beast.

The rhinestone belt, part of J.Crew’s bridal collection, is completely out of stock.

“That belt was actually a sash. She fashioned it into a belt around the coat,” Lyons said. “We won’t rerun that. She did her own thing to that, and out of respect, we’ll let her have her that moment.”

The first lady caused a similar stir after the 2009 inauguration when her highly coveted sage green gloves, also by J. Crew, caused the retailer’s site to crash the next day because it could not keep up with the surge of traffic.