Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging.

Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to upload multiple image sizes for different placement types. The ad canvas area is also increasing with this update.

Joe McCormack, CEO of Adquant, one of Facebook’s first Preferred Marketing Developers (PMD), says of the updates, “The new ad formats are very goal oriented from promoting offers to driving mobile app installs. Facebook has made it much easier for advertisers to find the perfect format to meet their needs. We expect these changes to result in increased advertising budgets on Facebook and better results for advertisers.”

Here’s a look at what Page like ads will look like on mobile and desktop. Along with image size, the canvas size is bigger across the board.

On Page post link ads images will be three and a half times bigger than the existing design on desktop. A click anywhere on the image and text box will take users to the advertiser’s the website.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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