• The Harry Potter frenzy kicked off last night when the latest installment debuted at midnight last night and raked in $22.2 million in the process. [THR]
• Jared Kushner's struggling Observer is still hunting for a new editor. [DF]
• Time Inc. has "assembled a high-level SWAT team" to revamp Fortune. [NYP]
• The most successful magazine at the moment? Fitness. Obviously! [Folio]
• Ukraine's Culture Ministry has banned Brüno because "it's immoral." [THR]
• A hacker accessed the computers of several Twitter employees, made off with a big bunch of documents, and is now leaking the info online. Technology! [TC]
• Is NBC's wacky, new terrorist-hunting reality show going to put war correspondents in danger's way? Guess we'll find out shortly, right? [NYO]

• Shaquille O'Neal's mom is writing a book. Contain your excitement. [NYO]
• Breakingviews is in talks to sell the company to Thomson Reuters. [NYT]
• Oprah is the most powerful woman in media, according to Forbes. [Forbes]
• Pitchman Billy Mays is dead, but his infomercials live on. [NYT]
• Ex-Dow Jones boss Richard Zannino is joining a private equity firm. [Reuters]
• David Arquette needs work bad. Contact his agent if you can help! [AdAge]