Academics

Marketing

Marketing Major

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.

Types of Industries

“I am interested in marketing because it provides both a creative outlet and a structured work environment. It is important for me to be able to incorporate both elements in the business world. I’ve had the opportunity to gain leadership experience, networking experience, and lifelong friendships through my participation in the Phi Beta Lambda student organization and my global service-learning project in Bolivia over spring break.”