The Lucky Iron Fish team had lots of content to tell the ‘head’ and ‘heart’ messaging behind their award winning and innovative product. Wanting to have a strong presence at this international trade show, they asked Pearl Street to help think about the best way to tell their story on a busy and multi-lingual trade show floor. Pearl Street helped put a plain language focus on their written content and designed a suite of fact sheets and posters that spoke to the needs of the different audiences identified at the start of this process.

Less than two weeks after the “can you give us a hand” call, the Lucky Iron Fish team boarded the plane for the conference with strategically messaged and professionally designed support materials that helped them have a successful trade show. You can see copies of their materials here and here.