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Holidays can be a lot of fun and many homeowners like to decorate the house with festive displays. If they are also putting their home on the market, the decorations become a problem. While it’s hoped that there will be a sale in a short period of time, in the winter months when the market…

HDR or High Dynamic Range photography is a broad term describing techniques to overcome the inability of cameras to capture the entire brightness range of a scene in one exposure. The term covers a range of techniques and processing workflows. The most common workflow is often called Tone Mapping and produces very punctuated colors and…

Many MLS’s are getting stricter on image editing and some agents I talk to ask me how much rework I do on the images I send out. My main approach is to do as much of an image “in camera” as possible. I enjoy the process of shooting the photos more than sitting in front…

I sometimes hear from agents that a home is too inexpensive or too small to have professional photos made. I do understand that the marketing budget for less expensive properties has to be managed very carefully. Still, lets look at why you are having professional images done for any of your listings. The first thing…

Just because you’ve decided to do it yourself doesn’t mean you have to go it alone. There is more to photographing a home for sale than having a nice camera. Still images are the first thing that introduces your property to a potential buyer and if you don’t impress them in the first 3-4 seconds,…

The FAA has finally published requirements for using a drone commercially (Part 107). Now that it’s legal to use a drone for aerial photos of a property, there are a few things to keep in mind. Pilots must pass a test to be licensed and aircraft must have a registration number on them for identification….

Never stop evaluating your marketing. Without sounding too much like a survey, always ask buyers a couple of questions about your marketing when they call for the first time. Where did they see the listing they are calling about? Were the pictures clear and sharp? If you have the time and the caller doesn’t seem…

One of the questions I get asked frequently is if I have a wide angle lens. Yes, I do. I have a lens that is as wide as one can go before it becomes a fisheye view. The better question is whether I know when to NOT use the UWA (Ultra Wide Angle) lens. When…

In step one, you worked with the homeowner to get their home prepped and staged for photos and showings. In step two, you brought in a professional photographer that specializes in architectural and interiors photography. Here at step three is where you get those photos where potential buyers can see them. If you aren’t already…

Should you pay extra and get some of those cool twilight photos of your listing? The best answer is “maybe”. Not every home will lend itself to a good twilight image. Multi-story homes with lots of windows or large view windows can be good candidates. A home with nice grounds and separation from neighboring homes…