NYC UPA Event, Sept 20: Kara Pernice Coyne, Nielsen Norman Group

Studying usability, success and task time, can tell you which designs are
easy to use and why. But accurately learning about what people like and care
about is quite different, and unfortunately, difficult to do. Kara Pernice
Coyne, Director of Research at Nielsen Norman Group, will talk about the
evolving method the company has been working on for years. She will give
examples of designs that conjure emotion in people, and the effect that has
on usability.

PLEASE NOTE CHANGE OF VENUE from past events! Cooper Union's Hewitt
Auditorium, located at 41 Cooper Square on the East side, across from the
main Cooper Union building. This location is 3 blocks from the Lexington Ave
train, and 4 or 5 blocks from the N/R/W lines.
(Cooper Square is located near the intersection of Third Avenue and East 5th
Street) Please note that there is a one flight walk up to the auditorium.

Cost: $10 for NYC-UPA members if pre-registered, $15 if not pre-registered
$20 for non-members if pre-registered, $25 if not pre-registered
$5 for full-time students if pre-registered, $10 if not pre-registered
(please provide valid ID) (payable, by cash or check only, at the door only)

**To attend, please send an e-mail to rsvp at nycupa.org.** Please include your
name as well as your company name if you wish your company name to appear on
your receipt and badge.

Please note: there is a $5 additional charge if you do NOT pre-register by
5:00pm the day BEFORE the event; this applies to NYC-UPA members,
non-members members and students equally.

OUR MISSION
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The NYC chapter of the Usability Professionals Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites that are compelling, intuitive
and customer-driven. By bringing together professionals from different
industries and disciplines and sharing our collective experiences, the NYC
UPA hopes to create a forum for learning and professional growth in the New
York City metropolitan (and tri-state) area.

SHARE THE WORD
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news about our new organization. Send us any names and emails you would like
added to our mailing list at list at nycupa.org

HOW TO JOIN NYCUPA
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TO JOIN the NYC chapter of the UPA, fill out the membership form for the NYC
chapter and mail it in. The membership form can be downloaded from our
chapter website at http://www.nycupa.org/membership.html

NEWSLETTER INFORMATION
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"subscribe" in the subject. You will receive a few emails per month with
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For more information about the Usability Professionals Association (NYC
Chapter), go to http://www.nycupa.org/