Guillaume Bouchard

You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease. In April, Google expanded its algorithm to include mobile-friendliness as a ranking signal and starting 1 November, if sites have these type of large interstitials in place, they will no longer be considered as mo ...

See how the team at Loves Data is using Universal Analytics to track everything from online logins, to coffee being made and even people viewing our screen-based dashboard (think impressions in the real world).
Our hack day and demos show y ...

Citation building is not a fun thing to do. If you've done this tedious task before, you probably know what I mean. You also probably know it's even worse when doing so for multi-location businesses in which you need to create and claim hundreds and hundreds of citations. Still, it is a major and necessary part of local SEO, as it accounts for about 15.5 percent of the local ranking factors.

We often hear of a "way of life" that is representative of a certain company. In some industries, such as a bakery, it can be a strong asset that proves that you are really mastering what you are doing. This mastery is difficult to identify when you think about the true nature of the paid search industry: innovation and new products released.

According to Google's Inside AdWords blog, mobile search has surpassed desktop search in 10 countries, including the United States and Japan. Previously, site owners faced challenges when trying to gather accurate and insightful data to create actionable marketing strategies. Now, your needs are being met.

The Infinite Scroll is becoming increasingly used in Web design. In fact, many businesses are choosing this feature for their websites, either to provide a different experience to users or to stay up-to-date with the latest digital trends. While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.

The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser's lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy of this measurement technique.