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Social media is becoming more popular as a marketing strategy and celebrities can charge hefty fees for sponsored posts which promote products to their followers.

With high follower counts and greater levels of engagement, high-profile figures such as Hamilton can charge more for such posts.

Celebrity Spend Comparison have taken the ten most followed celebrities and drawn comparisons with their earnings and that of the average UK worker.

According to an eMarketer report, celebs with more than 500k followers can drag in on average £1,667.67 per post on Instagram – meaning Hamilton can earn £40.5k per sponsored post.

The Brit leads the way in terms of Formula 1 drivers and their Instagram following (Image: REUTERS)

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The Mercedes man drags in this kind of money with 12.3million Instagram followers to his name. His team-mate Valtteri Bottas has 1.1million followers whilst Red Bull star Max Verstappen has 2.4 million.

This means that compared with Hamilton’s £40.5k per post, Bottas will take £3,630 with each post while Verstappen claims £7,920.

There are marked differences in the number of followers between these three drivers – the key cause of the staggering gap in their social media earnings.

So, how do these figures relate to the rest of us?

It’s not just Formula 1 where the earning potential from social media is high (Image: REUTERS)

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Well, Hamilton spent £32million on a penthouse in New York – this equates to the salary of 842 police officers or the tuition fees of 3,555 students.

Big money doesn’t just race around F1 either, Cristiano Ronaldo reportedly brings in an average £602,220 per Instagram post.

With his latest annual pay, Ronaldo could fund the average UK salary (£29,588) for nearly 3,000 people while the money spent on Lionel Messi ‘s private jet could have fed 191,179 families of four for a week.