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December 04, 2008

2009: Do better work than you've ever done before... and shoot the loss leaders dead

Today I read a post by the venerable "David Brain at Edelman who posted an article" about an event he was at. His summary of what a group of business commentators said when they laid out their predictions on 2009 makes interesting reading.

But reading it earlier made me want to track down an opinion piece by David on his blog from much earlier in the year, about how a PR firm should be dealing with the worsening economic climate. The article, "Hope for the best, plan for the worst" I feel makes fascintaing reading still, months after he wrote it. Especially the bit about the shootings.

Comments

If there is no sufficient reason for something about the world (any event, fact, and so on… in the world), then that something can’t be fully understood. (because understanding it requires understanding why it happened, why it is as it is, and the answers of those things are sufficient reasons)