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Learning about online marketing in my first months was a tough job, that required a lot of creativity. I ended up finding advice in the least expected places. This article is about three lessons on inbound and outbound marketing, which I have learned from one English football team.

When asking for investment in social media, it’s imperative that we do not forget the ‘middle ground’ of benefits that do not directly cause a financial return. This post explains a number of non-financial returns that can be put into an investment ask.

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What is State of Digital?

In a fast-changing digital environment, it is hard to keep up. Knowing what are the strategies and tactics you need to deploy to become better at your marketing is not an easy task.

State of Digital aims to help (digital) marketers from every level. Help them find their way in this changing environment. By sharing the latest strategies and tactics. By offering training. Using industry experts, State of Digital tries to help you become a better marketer.