Nasty Gal Founder Sophia Amoruso Steps Down as CEO

"I've spent a long time thinking constantly about whether or not this is the job I want or if it's the job I'm best at."

Sophia Amoruso, founder of Nasty Gal and spokesperson for the #GirlBoss way, announced today she will no longer serve as CEO of the company. "I've spent a long time, probably the last couple years, thinking constantly about whether or not this is the job I want or if it's the job I'm best at," she said in a brief video posted on the site. "And I've spent so much wonderful time with our customers on the heels of the book tour and opening of our first retail store that I've found myself just really wanting to spend my time extending our brand."

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Amoruso's move comes after Nasty Gal's less than stellar 2014: The company laid off 10 percent of its workforce last year, according to Racked. But Amoruso will remain with the company. She'll manage brand marketing and creative operations (and, she says, write more books!) and has tapped current president, Sheree Waterson, to take the CEO post.

"I bleed Nasty Gal," Amoruso wrote in a post announcing the move. "I, our customer, want you to know that I'm not going anywhere." It's subtle reassurance she's still HBIC in spirit.