Shackleton ventures into world of ultra luxury travel with latest client win

Shackleton PR has been appointed by Brown + Hudson, a London-based team of travel experts creating exquisitely crafted, truly bespoke travel experiences, to raise the profile within its niche demographic.

“We are not a luxury holiday company with a difference, our focus on culture, wildlife, cuisine, wellbeing and our access to inspiring individuals means that travel with Brown + Hudson is insightful, memorable and impossible to duplicate. It was crucial that the agency we engaged understands what we offer, and to whom, as well as being able to add genuine business benefits. We were clear that the work carried out by our PR team needed to make the phones ring – and that’s happening already.”

Robin Skidmore, CEO at Shackleton, added: “The brief from Brown + Hudson was incredibly exact, not only is the target audience incredibly small, but the messaging very specific. Our challenge was to devise a campaign that would effectively reach this group, with content that clarified the offer, and embraced the philosophy and ethos that Phillippe has worked so hard to create. It’s always great to hear the direct impact you’re having on a client’s business, ultimately, we’re here to help drive sales and that’s what we’re doing already.”