Higgins Homes lauds Crossrail as addition to ‘vibrant’ east London

Developer Higgins Homes is keen to tempt buyers to east London by painting the area as a vibrant community about to be galvanised by the arrival of Crossrail.

The company recently launched a show home at its White+Green scheme to help those in the market better imagine themselves in the apartments.

Higgins’ development, which comprises 144 properties spread across four buildings around a central square, takes its name from its position between Whitechapel and Bethnal Green stations.

In December, the Elizabeth line is set to begin running across central and east London, connecting the former with Canary Wharf’s Crossrail station in three minutes and Liverpool Street in two.

“The Elizabeth line will undoubtedly have a positive effect on the property market when it opens and buyers see the speed in which you can get into the City and beyond,” Higgins sales and marketing director Jeremy Marcus.

“It is an exciting time for the area and for those looking to invest at the cusp of new beginnings.

“Whitechapel and Bethnal Green have been at the heart of London’s artistic talent and creative culture for over 300 years.

“It was important to understand the type of residents who live in the area and create a development that would appeal to their sense of style and aesthetics.”

The developer said it was proud of the scheme’s “cool design” with buyers able to choose between studio, one, two and three-bedroom properties.

Higgins is also marketing properties at a 19-home scheme it launched in March.

Bow Corner is located at the junction of Burdett Road and St Paul’s Way and offers buyers a choice of one, two and three-bedroom units.

The developer said they offered purchasers the chance to “take advantage of the dynamism of 21st century east London”.

“Homes today are a statement about who the owner is,” said Jeremy.

“Each apartment has a surprisingly large amount of space to play with so individual buyers can stamp their own style onto their home.

“With a high standard of fixtures and fittings and surfaces finished to an excellent standard, the buyer can choose the furniture and accessories to reflect how they want their home to suit their lifestyle.”

The development is 13 minutes’ walk from Mile End Tube offering Central line connections to the City and direct buses to Canary Wharf.