Soccer-Crazy Fans Debate Global Issues in ESPN's World Cup Spot

Wieden New York Also Debuts Artistic Posters

Published on May 02, 2014

Editor's Pick

Wieden & Kennedy New York and longtime client ESPN debut "Global Issues," the broadcaster's World Cup effort. The campaign includes a spot that showcases how conversations about the beautiful game generally go -- from questions about where someone is from, to unwavering confidence that the team will win, to a slow move towards the myriad "ifs" (if it goes into overtime, if Messi plays) -- all in variety of accents, settings and characters. The ad stars real soccer fans in the U.S., including a German butcher, an Ivory Coast cabbie and an Italian barber.

The company also debuted eight of its 32 World Cup-themed posters, designed by Brazilian artist and designer Cristiano Siqueira. They feature players and stories from nations participating. See them here.