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What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

MAY 2020

Parallel tracking gets customers to your landing page more quickly

Parallel tracking allows you to load your landing pages immediately upon an ad click, without taking customers through any tracking URLs first. Tracking URLs will continue to work via a parallel click process that will happen in the background, without affecting the customer's experience.

Two new settings for conversion goals can help you focus on your most important campaign data and measure the true value of your ads.

Include in "Conversions": This determines whether or not actions that meet the criteria of your conversion goal should appear in the "Conversions" column in your data table. Learn more about Include in "Conversions".