Nicki Escudero

Expert at crafting an engaging brand story. Writer for diverse verticals, with passions ranging from health and fitness to digital marketing and business. More than 15 years of publishing experience.

From hundreds of international print magazine stories, to thousands of search engine optimized content marketing and social media posts, I've written it all. I delve into learning as much about the brand I'm writing for as possible and deliver compelling, creative copy that engages readers and drives sales.

Categories

Content Types

Article, Blog Post

More Information

Phoenix, AZ, USA|English

Publications

N/A

Articles

46

phoenixnewtimes.comArticle

Phoenix Native UPSAHL on Making It in Los Angeles

I wrote this article on 20-year-old UPSAHL, a singer-songwriter signed to Arista Records, for the newspaper Phoenix New Times.

March, 27 2019

ondeck.comArticle

How to Prepare for Your Small Business Holiday Sales Season

As a small business, you can best taken advantage of the sales opportunities over the holiday season by preparing early. From marketing strategies to in-store experiences, here are some ways your business can increase your profits over the holidays.

November, 1 2018

ondeck.comArticle

The Pros and Cons of Small Business Holiday Bonuses, Gifts, Parties and Time Off

There are a few ways to show appreciation for your employees at the end of the year. For a small business, holiday bonuses are an option, but it's not the only way.

November, 1 2018

ondeck.comArticle

How to Throw the Ultimate Work Holiday Party

Throwing the best company Holiday party ever requires thoughtful planning. Here are some tips for putting on a holiday event for your business that employees will remember fondly for years to come.

December, 1 2018

matadornetwork.comArticle

9 ways a trip to Gilbert, AZ will surprise you

Gilbert is coming up on its centennial in 2020. Though there are probably 100 to match, here are just nine ways this Arizona destination will surprise you.

Why Your Employees Are Missing Out on Important Information

How a Phoenix Singer-Songwriter Used Music to Cope With Her Brother's Overdose

It was only a few years ago when it was impossible for Rae Lydia to get out of bed. Staring at the ceiling, “wasting the sun,” she was paralyzed by the loss of her 19-year-old brother to a heroin overdose. Read the singer-songwriter's story.

January, 30 2019

blog.smarp.comArticle

3 Signs Your Business Is Facing Internal Communication Challenges

To improve the customer experience your business provides, look at your internal communications. They could be affecting much more than just your operations.

November, 27 2018

quickbooks.intuit.comArticle

Tax Help for Etsy Sellers: How to File Your Taxes Using Your Etsy 1099

Article about how to successfully file your taxes using your Etsy 1099.

August, 23 2018

clearvoice.comArticle

How to Be My Favorite Content Editor: 4 Tips From a Freelancer

Article about four things you can do as a content editor to make freelancers love working with you.

August, 16 2016

lashaffair.comBlog Post

Implement a Rewards Program at Your Salon to Show Gratitude

Make your loyalty program simple, easy and, most important, valuable to keep your salon on top of mind next time the clients needs a service. Use these tips to get started.

April, 10 2018

blog.smarp.comArticle

How to Use Content Marketing to Improve Your Business Branding

Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

November, 14 2017

blog.smarp.com

3 Reasons to Support Your Employees' Personal Branding

July, 27 2017

blog.smarp.com

Why Content Marketing Should Be a Company-Wide Investment

October, 31 2017

blog.smarp.com

The 3 Biggest Mistakes You're Making in Employee Engagement

September, 14 2017

blog.smarp.com

3 Ways to Improve Your Personal Brand

March, 30 2017

blog.smarp.com

How to Allow Your Employees' Strengths to Shine at Work

September, 26 2017

clearvoice.com

How to Give Freelance Writers Criticism That Is Actually Constructive

March, 15 2017

blog.smarp.com

How to Humanize Your Brand with Social Media

October, 3 2017

clearvoice.com

Freelancers: Improve Your Social Media Presence and Get More Writing Jobs

May, 24 2016

blog.smarp.com

5 Ways to Strengthen Teams in a Digital Workplace

February, 6 2018

clearvoice.com

4 Ways Your Content Can Keep Even Dory’s Attention

June, 23 2016

clearvoice.com

3 Ways to Invigorate Boring B2B Content

April, 28 2016

blog.smarp.com

How to Humanize Your Content Marketing Efforts

January, 9 2018

clearvoice.com

3 Myths & 3 Truths About the Freelance Lifestyle

July, 14 2016

blog.smarp.com

How to Find Relevant Industry Content to Boost a Personal Brand

May, 9 2017

clearvoice.com

Get More Freelance Writing Jobs & Create the Freelance Life You Want

January, 30 2018

clearvoice.comArticle

Freelance Writers: 4 Easy Ways to Market Yourself & Gain Clients

November, 7 2017

lashaffair.comBlog Post

4 Self-Care Practices That Improve Your Health

A crucial way to lower your stress levels is to practice self-care. While your to-do list may be a mile long, taking time to focus on doing things that you love and that enhance your mood is crucial to maintaining a healthy lifestyle. Here are some ways you can integrate self-love into your daily routine and live a life with less stress.

August, 30 2017

clearvoice.comArticle

How to Give Freelance Writers Criticism That Is Actually Constructive

March, 15 2017

clearvoice.comArticle

Freelance Writers: 4 Easy Ways to Market Yourself & Gain Clients

November, 7 2017

clearvoice.comArticle

Get More Freelance Writing Jobs & Create the Freelance Life You Want

January, 30 2018

clearvoice.comArticle

How to Be My Favorite Content Editor: 4 Tips From a Freelancer

August, 16 2016

clearvoice.comArticle

3 Myths & 3 Truths About the Freelance Lifestyle

July, 14 2016

clearvoice.comArticle

4 Ways Your Content Can Keep Even Dory’s Attention

June, 23 2016

clearvoice.comArticle

Freelancers: Improve Your Social Media Presence and Get More Writing Jobs

May, 24 2016

clearvoice.comArticle

3 Ways to Invigorate Boring B2B Content

April, 28 2016

isafyi.comArticle

Ironman Record-Breaker Uses Isagenix for Racing Power

December, 6 2013

iacquire.comArticle

5 Reasons a Distinctive Brand Voice Matters

September, 13 2013

resourcenation.comArticle

Expert Advice

March, 4 2013

phxpeople.comArticle

Jim Adkins: Jimmy Eat World Singer and Guitarist

Jim Adkins has seen it all — MTV red carpets, worldwide rock tours and music video superstardom. Get to know the Jimmy Eat World singer here.

October, 22 2012

blog.smarp.comArticle

How to Increase Your Professional Network in Real Life

Despite the importance of online networking, you should not ignore the power of talking to someone face to face, in real life.

November, 8 2016

blog.smarp.comArticle

The Biggest Dos and Don'ts of Content Marketing

December, 15 2016

blog.smarp.comArticle

How to Build an Influencer Marketing Campaign that Matters

As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing.

January, 5 2017

phoenixmag.comArticle

Missives of Mercy

Phoenix-based nonprofit Cloud Covered Streets delivers hope in the form of handwritten letters to the homeless.