I'm hyped for early access milestones. Will play the shit out of 7days A18 when that happens, and will start a new ONI base after the next QoL update. Next month will check the 2nd expansion for Civ6 to see if it's worth playing yet (early access in all but name).

My exposure to marketing is limited these days so the only full release I can think of that's hype-worthy is Cyberpunk.