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6.
Three important steps in product development
What to
build
1
Build it
How can we
improve it
2 3

7.
Three important steps in product development
What to
build
1
Build it
How can we
improve it
2 3

8.
Fortune - “top reason” that startups fail: “They
make products no one wants.”
42% of them identified the “lack of a market need
for their product”
What is to
be built
Build it
How can
we
improve it
Fortune - 2014 survey

9.
If you take too much time and you realize that
customers want something else
What is to
be built
Build it
How can
we
improve it

10.
Build what users need
Challenges
Goal
Who is the user Day in life of the
user
What is to
be built
Build it
How can
we
improve it
User
Requirements

11.
Three important steps in product development
What to
build
1
Build it
How can we
improve it
2 3

12.
Time to market is vital for companies to produce value
Competition
Technologies change
What is to
be built
Build it
How can
we
improve it

13.
Schoolgennie
● Time take to release the product - 11
months
● Funding - 15 Lakhs
● Looked at competitor product features
to build product.
● No interaction with customers while
building the product
What is to
be built
Build it
How can
we
improve it
http://yourstory.com/2014/10/schoolgennie-failure-reasons/

14.
Neverending
● Neverending - video game
● Time taken - 18 months
● Customers did not like the
game
What is to
be built
Build it
How can
we
improve it
http://gaming.wikia.

15.
Build Minimum value product
What is to be built
Feature 1
Feature 2
Feature 3
Feature 4
Product or Prototype
What is to
be built
Build it
How can
we
improve it

16.
FTW - Avoid to deliver perfection in first release
Name – FTW
● Tried to deliver “perfection” in my first shot, which is never
possible.
● Improvise gradually.
What is to
be built
Build it
How can
we
improve it
http://crackjobinterview.com/10-indian-startups-that-failed-in-2014/

17.
Google Docs
If Google had waited to implement the
comparable set, or even 20% of the most
commonly used functionality, it would
have taken them years before the first
release.
http://www.deltamatrix.com/agile-time-to-market
What is to
be built
Build it
How can
we
improve it

18.
ID - Start small to understand the customer response
Initial target - 20 stores
Sell 100 packets a day in six
months
What is to
be built
Build it
How can
we
improve it
http://www.rediff.com/getahead/report/how-a-coolies-son-set-up-a-rs-100-crore-company/20151216.htm

19.
Develop limited features but with speed and quality
Speed Quality
Simple
Simplicity
What is to
be built
Build it
How can
we
improve it

20.
Keep your products simple
What is to
be built
Build it
How can
we
improve it

21.
Team
● Dependent on part timers
● Product oriented
● Cross Functional
What is to
be built
Build it
How can
we
improve it

22.
Three important steps in product development
What to
build
1
Build it
How can we
improve it
2 3

23.
64 % of features in products are “rarely
or never used*
What is to
be built
Build it
How can
we
improve it
*Standish group study

24.
Continuous feedback to improve the product
Social Media/
Discussion
Groups
Warranty/Cust
omer Support
Device/Software
Product
development
Feedback,
Product Ideas
Product Returns
product issues
Live Chat
SME
involvement
Software
update
Trainings
Operations
Support
Training
Product
Performance
Update of product
features Usage of features
What is to
be built
Build it
How can
we
improve it