Writings

Originally published on careerfoundry.com as a guest post. With the widespread adoption of user-centric design philosophy, evaluating designs with users becomes increasingly critical in ensuring the success of product experience. Usability testing is a tried-and-true method for evaluating designs directly involving

A new year calls for a new beginning. Rather than going straight into goal setting this year like I always do, I decided to take a moment to reflect on how I can do goal-setting differently this time.
When goal setting

Can you recall your latest search for a new restaurant and how you decided on it? If you're like me, glued to your smartphone and running a dozen applications simultaneously, the decision might start from eyeing a restaurant on the

UXD — or user experience design — seems to be gaining more significance in the public eye more than ever, but it might be nothing new if we survey back to thousands of years ago.
Having assumed different names over time —

We’ve all been creators of content at some point of our lives: our first diary, school essays, text messages, work emails, and social posts. In the same vein, we’ve all been consumers of content too: news articles, textbooks, school reading

As a product marketer making a transition into user experience (UX) design, I had observed many interesting overlaps between the two disciplines as well as some divisive differences. While marketers and UX designers share a few tools in their toolboxes,