Things to share from my business journey

A Clever Sales Tip

I came across this tip recently in the Harvard Business Review and I thought it was worth sharing. It is adapted from an article by Michael Shrage.

” Let Your Customers Sell to Themselves

No one really likes to be sold to. Even the savviest salesman has to overcome people’s resistance to the show-and-tell aspect of selling. Instead of persuading your customers to buy, try letting them sell to themselves. Don’t just show them what is great about your products or services, let them experience and experiment. In a digital setting this may mean letting people participate in the creation of a new product or service (see Apple’s App Store). In a retail setting, this could be providing samples or spaces in your stores where customers try out your products. Not only will this approach help you sell more, if used correctly, it will likely also teach you something about what your customers want.”

Advertising by allowing customers to try your product – not a new idea. For centuries market sellers have been letting customers taste their goods before buying. Suddenly, lots of modern businesses are understanding how this could work for them. There has been a huge increase in the number of companies offering samples and free products. In fact, the name ‘tryvertising’ has been coined to refer to this whole process. At Admin Bandit we have introduced a 55 day trial of our volunteer treasurer software.

If you hate the regular sales process perhaps you can consider tryvertising as your new sales model.