Are traditional concepts about creativity holding you back?
“Wow, you must be so creative.”
That’s the reaction I commonly get when I tell someone that I’m a copywriter.
But the truth is, I don’t see myself as a creative person. At least not in the way that is...

Or how to stop neglecting your own marketing
Are you one of the many businesses that neglect their marketing? Or perhaps it’s the panic button you hit when you hit a dry spell. If so, you’re not alone.
And here’s my dirty little (not actually that secret)...

A taste-bud tingling and brain-cell invigorating day of foodie heaven
What is Food and Words? It's a day spent being served delicious morsels, accompanied by great coffee, tea and wine, interspersed with thought-provoking presentations from some of Australia's leading writers in the wide world of food. Sounds...

What's the difference between content and copy and why does it matter?
[caption id="attachment_556" align="aligncenter" width="1024"] Content and copy: two sides of the same coin[/caption]
There are copywriters. There are content writers. Copywriters may write content, and content writers may write copy. But SEO-building content is a...

Or how to make the most of online communities
Over the weekend, I went to CopyCon18, Australia's leading copywriting conference. There'll be heaps of wrap up posts about the event (and I'll link to some of them over the coming days at the bottom of this...

Microcopy is the knockout punch for brand loyalty
Last week, I was hanging out the laundry. No, seriously, stay with me. Hanging out my husband’s undies, I got a jolt of delight. No, I wasn’t having raunchy daytime thoughts. Rather, I caught a glimpse of this...

And what I learnt at the conference
At the gym I train at, they’ve got one of those sleds that you load with weights and push while running (yeah, I’m hella hardcore. If you’ve met me in person, you’ll be laughing now). And written at the...

Which brands underpin your life? (And how does a copywriter use this information to create a customer persona?)
As a copywriter, I spend a lot of time thinking about the customers of my clients. Who they are, what they like to do, how they spend their...

What to expect when you work with a copywriter
You’ve decided you need a copywriter. You’ve done some research, shortlisted some writers and sent off some enquiries. Great! Now it’s time to get started on the copywriting briefing process.
Getting ready to quote
A recent discussion in my...

Why I’m selective about who I work with
As a copywriter, my job is to write words that persuade people. Often, usually, that’s to persuade them to buy something. Yet, one of my personal values is conscious consumption and trying to live in a sustainable way....