Social Media Trends for Wednesday at Cannes Lions 2014

Although Kanye West’s presence yesterday created the biggest social splash so far, it is arguable that Wednesday is the day that we really saw the true power of celebrity. A host of A-listers, from
…

Although Kanye West’s presence yesterday created the biggest social splash so far, it is arguable that Wednesday is the day that we really saw the true power of celebrity. A host of A-listers, from Jared Leto and Courtney Love, to Sheryl Sandberg and Calvin Harris, helped to drive overall Cannes Lions 2014 conversations to a record 29,743 – a rise of almost 15% that comfortably surpassed Tuesday, despite Kanye’s appearance.

Sandberg discussed the power of personalised advertising, and plans for Facebook and Instagram, which helped drive mentions around the social platforms to 1,007 and 1,338 respectively. Meanwhile, Calvin Harris’s Tweet that he was on his way to Microsoft’s Beach Club almost doubled the popularity of #msftcannes, moving it into fourth place in the most popular hashtags stakes, helping to boost the brand’s social presence.

Celebs also drove online conversations around buzz words yesterday. Both Sandberg and Leto discussed advertising in depth, with the latter relating it to its role within the music industry and how technology can impact upon it. These presentations sparked a significant surge in online conversations around ‘advertising’, with the word experiencing a 128% increase from Tuesday to over 1,500 mentions. Other hot topics of discussion on Wednesday focused around the role of women in creative industries, as well as the Design Lions awards.

Transcript

2.
Wednesday buzz: Key findings
• Cannes Lions conversations continued to gain momentum. Chatter rose by almost 15% on
Wednesday to over 29,700, soaring over yesterday’s growth of 9% and showing that there is
no sign of the Festival quietening down just yet
• Sheryl Sandberg’s appearance on stage boosted mentions of both Facebook and Instagram,
as both broke 1,000 mentions. Facebook rose to just over 1,000 while Instagram peaked at
over 1,335 as Sandberg discussed her ad plans for the social platforms
• Sandberg’s presentation prompted ‘advertising’ to rocket as a buzz word by 128% on
Wednesday, as she emphasised the importance of personalised ads
• Jared Leto was the day’s most talked about celeb and industry figure, with just under 3,000
mentions thanks to his discussions around brand advertising, the music industry and
women’s rights. Sheryl Sandberg accumulated over 1,300 mentions, while Courtney Love
sparked just over 900 conversations, following her appearance

3.
Cannes Lions 2014: Volume 18.06.14 (1am CET) – 18.06.14
(11.59pm CET)
Cannes Lions conversations rose by almost 15% on Wednesday to over 29,740. This beat yesterday’s
growth of 9%, showing that there is no sign of the Festival’s momentum slowing down anytime soon.
Conversation peaked at over 2,500 posts mid-afternoon, fuelled by appearances from Sheryl Sandberg and
Jared Leto. Both spoke of the role of women in marketing and the creative industries, while Sandberg also
spoke about bringing the personalised touch to marketing.

4.
Top Brands (by mentions) at Cannes Lions 2014: 18.06.14 (1am
CET) – 18.06.14 (11.59pm CET)
Sheryl Sandberg’s appearance on stage boosted mentions of both Facebook and Instagram, as both
broke 1,000 mentions. Facebook rose to 1,007 while Instagram peaked at 1,338 as Sandberg talked
about the importance of personalised advertising and discussed ad plans for the social platforms.
Ogilvy’s success continued as its mentions rose by almost 15% to over 5,500. It continued to ride the
wave of its award success to generate buzz. However, as with earlier in the week, its #OgilvyCannes
hashtag and well-executed social strategy drove the majority of mentions.
380
1338
1007
5501
304
271
503
0 1,000 2,000 3,000 4,000 5,000 6,000
Google
Instagram
Facebook
Ogilvy
MailOnline
Apple
Microsoft
Google Instagram Facebook Ogilvy MailOnline Apple Microsoft

5.
Top buzz words (by mention) at Cannes Lions 2014: 18.06.14
(1am CET) – 18.06.14 (11.59pm CET)
‘Advertising’ conversations rocketed by 128% on Wednesday as Facebook’s Sheryl Sandberg discussed a
host of topics related to the buzz word, including emphasising the importance of personalised ads and
outlining ad plans for Facebook and Instagram.
Meanwhile, ‘women’ entered the top buzz words for the first time with over 490 mentions, and discussions
around ‘design’ more than doubled as the Design Lions award winners were revealed. ‘Creativity’ remained
the most common buzz word, featuring in over 1,830 conversations.
11%
25%
31%
12%
13%
8%
Buzz words
Storytelling
Advertising
Creativity
Mobile
Design
Women

6.
Most Mentioned Celebrities at Cannes Lions 2014: 18.06.14
(1am CET) – 18.06.14 (11.59pm CET)
Jared Leto rose to the summit of the celebrity charts with over 2,990 mentions. He spoke at Cannes Lions
yesterday about brand advertising, the music industry and women’s rights.
Conversation peaked at around 11am local time with over 685 mentions. Elsewhere, Sheryl Sandberg’s popular
advertising presentation helped her to accumulate over 1,300 mentions, while ex-Hole singer Courtney Love
created plenty of online buzz following her appearance, fuelled in part by the posting of a selfie alongside Mariah
Carey.
Kanye West’s presence on Tuesday remained a steady major talking point, generating over 2,080 conversations
throughout the day.
2,085
904
2992
1303
435
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Kanye West Courtney Love Jared Leto Sheryl Sandberg Jeffrey Katzenberg

7.
Top Hashtags at Cannes Lions 2014: 18.06.14 (1am CET) –
18.06.14 (11.59pm CET)
Growth of the official #CannesLions tag slowed on Wednesday, increasing by just 2% to over 23,660 uses.
#OgilvyCannes yet again dominated the unofficial stakes with 5,225 uses.
#JaredLeto demonstrated the filmstar’s popularity with 660 appearances, more than any other celeb this week.
Meanwhile, Microsoft’s #msftcannes hashtag also received a boost, with Calvin Harris’s appearance at its Cannes
Beach Club generating over 165 retweets of the hashtag, and demonstrating the power of celebrity.
9% 4%
5%
71%
7%
1% 3%
Hashtags
#JaredLeto
#nyp
#msftcannes
#OgilvyCannes
#HavasCafe
#futurelions
#saatcannes