Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

An Interview with Ryan Anglin, Senior Sales Engineer, CSG International

As a senior sales engineer for CSG International, which provides business support solutions to content producers to help them grow digital entertainment businesses, Ryan Anglin's job requires both technical knowledge and an understanding of the econtent industry as a whole. "My primary responsibilities center around educating current and prospective customers about our direct-to-consumer platform, Content Direct," Anglin says, "so I have to understand how it fits within a customer's current infrastructure."

Anglin works with movie studios, cable providers, sports leagues and teams, and retailers to help them understand how his company's solutions can help them meet content monetization goals. "There's a lot of competition in this industry, so I'm a firm believer that seeing is believing," says Anglin. "I dig down into the guts of the customer's business requirements and try to give them a visual sense of how the implementation would look."

In A Day's Work:Anglin says he has two varieties of a "typical day." The first involves boarding a plane early in the morning and flying to New York or Los Angeles to meet with current or prospective clients to discuss the Content Direct platform. "And the second type is when I am not traveling, but am in the office preparing deliverables in preparation for typical day number 1," he says.

Most Memorable Customer Encounter:"We recently had a prospective customer who had gone with another provider and gotten into a jam, with only 24 hours to go before deadline. We presented a proof of concept and were able to deliver them a direct-to-consumer solution that covered all their needs and met their deadline. I'm not usually involved in the day-to-day grind of getting services up and running, so that felt like a reward."

View From The Desk:"I just moved into an office, but whenever I look up from my desk, I see someone requesting or waiting for a deliverable like a request for proposal or proof of concept!"

Outside Interest:"I used to play a lot of golf and basketball, but since my son was born, I took up stroller pushing and fighting off sleep deprivation."

If Not Econtent, Then What?"If I could do anything, it would probably be something to do with golf, as I previously worked in that industry for some time and really enjoyed it."