Emma Mattress gets into bed with DFS

European online bed-in-a-box brand Emma Mattress is now available at selected DFS stores across the UK.

The Emma Hybrid mattress is already available online via the DFS website, and now customers will be able to try out the product before they purchase, thanks to in-store displays set to be rolled out by the UK’s leading furniture retailer over the next six months.

DFS stores which feature the retailer's bedroom and dining room furniture will display an Emma Hybrid mattress, while additional stores will feature displays including a sample of the Emma Hybrid mattress and information about the product’s technology and benefits.

John Rastall, head of beds and dining at DFS, says: “This is the first time we have collaborated with a pureplay online retailer, so it was important for us to choose the right partner. We chose to work with Emma based on the strength of its brand and the quality of its product. We are proud to be able to offer customers the chance to try out the innovative Emma Hybrid mattress in DFS stores, alongside our own range of high-quality bedframes and bedroom furniture.”

Max Laarmann, founder and CEO of Emma Mattress, adds: “Partnering with DFS is a great fit for Emma Mattress – they are a highly regarded, trusted UK retailer who mirrors our values around the importance of product quality, customer service and convenience.”