Maroochydore Rugby is the longest established rugby club on the Sunshine Coast having been formed in 1974. They compete in the Sunshine Coast Rugby Union competition in all grades from Under 6s through to Under 17s, Girls Sevens, Colts, Reserve, A Grades and Open Women’s.

To help promote the Girls Sevens competition and recruit additional players, the club wanted a flyer that the current players (Girls aged 14-17) and coaches could hand to prospective players to take home to their parents.

Results

The double-sided recruitment flyer featured copy that provided the key information and focused on the benefits of playing rugby in a way that would be persuasive for parents of girls aged 14-17. The targeted approach to recruitment together with the flyers supported the club to recruit additional players for the season.