Shorter name, same music

PUB. DATE

August 1999

SOURCE

Advertising Age;8/23/1999, Vol. 70 Issue 35, p25

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article reports on the launch of the first national TV effort of Nationwide, previously Nationwide Insurance Enterprise, with a 60-second spot on the Today show on NBC on September 1, 1999. The spot, via Temerlin McClain, keeps the tagline Nationwide is on your side and longtime seven-note musical signature.