For many brands, the idea of creating video content is a daunting idea. As a business, there is so much to be tapping into in this age of technology. Decades ago, it was enough to have a telephone number. Nowadays, brands need a website that is eye-catching and functional. And while having a website is great, it’s only effective when people visit. Which is why many businesses blog and dive into social media to keep their site fresh and optimize for search engines. With so many marketing opportunities online, is video important?

There are good reasons why video is one of the big trends right now. Video is not just an addition to content marketing, it’s the future of content marketing.

Imagine now that every tourism business on your route is creating content and contributing to the visitor experience.