Crisps brand Fairfields Farm, have purchased Ten Acre snacks. The potato farming business will produce Ten Acre’s ‘Free From Plus’ crisps and popcorn with its highly recognisable brand, carrying a story with every packet. The sale will build upon the success Ten Acre has already established at home and abroad. These two brands working together will create a partnership of creativity, quality, provenance and great tasting snacks.

Snack takeover

Ten Acre burst onto the snacking scene in 2015 with their innovative ‘Free From Plus’ crisps and popcorn, suitable for everyone. Each packet is gluten, dairy, GMO and MSG free, as well as, Vegan Society and Vegetarian Society Approved. Tony Goodman MBE, Co Founder and Chief Eating Officer of Ten Acre says; “We have a synergy with Fairfields Farm; both believing in great taste and premium quality. Export is to be a focus at Fairfields - this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade. Our joint attributes and parallel thinking will push both brands forward to become a force to be reckoned with in the snacking sector.”

Crunch-y success

Fairfields Farm have been farming potatoes in East Anglia for three generations. Their crisping potatoes are hand cooked on the farm to the highest possible standard, to ensure premium and tasty products. Robert Strathern, Founder, Fairfields Farm explains; “This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export, opens-up opportunities for us. Joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success.”