Social/SEO Planning – Incorporate links to your site and focus keywords in social media and blogging editorial calendar

2. Incorporate Google Authorship Rel=author increases CTR and builds personal brand. Author search: the link in the snippet gives exclusive search results for your content. If people stay on your content and go back to Google, Google will expand your author result to show more links for you. You can see your authorship data in Google Webmaster Tools > Labs Test your markup with the Structured Data Testing Tool.

Produce and publish content that is not only worth reading but worth sharing.

Examples: Social Fundraising. When promoting a fundraising campaign, ask those who can’t give money to contribute by social sharing.

Infographics. Great social link bait. – Quality is important. Don’t cut corners. – Provide original insight. – find designers on Freelancer, Elance, or Gigwalk – Upload media directly to Twitter (results in great shares and RTs) – Infographics are great for Pinterest too.

Tips for Social Link Baiting: 1. Do something original (not another iPad giveaway) Something others will get excited about and want to share and link to. 2. It’s a long term investment. Not going to rank #1 overnight. Don’t get discouraged by slow conversion if 3. Blog about it. Have an anchor post for every campaign. Provide sample tweets in the post. Focus all linking activity to that one blog post! 4. Schedule frequent updates about your initiative. 5. Ask for retweets. Studies show this increases retweets. 6. Start using Twitter promoted products. Not great for ROI, but great for building a social sharing campaign for link building. StumbleUpon actually has a very worthwhile paid ad product (also Reddit and Tumblr) 7. Don’t forget about LinkedIn. Great social sharing happens there! 8. Learn from your mistakes and try again!

Comments

I run a small company called http://www.shreddersdirect.com,au It seems to me these things work for the larger companies or those with interesting consumer products but for resellers of business equipment and the likes especially the smaller companies it seems unlikely people will retweet messages, become fans or forward info to friends on shredders and products. Therefore the existence of linked in, twitter and he likes simply serves to build links in the hope they will have some small impact, after all I reiterate you would have o be in the industry or half mad to like a shredder company or one that manufactures oil barrels or the likes.

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