A better future

The Great Fragmentation: And Why the Future of All Business is Small

"The major factors of production are being democratised forever. The net result is that everything is up for grabs, including the industry you are working in and the customers you are chasing"

We’re living through a shift three times as big as the industrial
revolution; an epochal change in social, structural and economic shift
where power is shifting and fragmenting. For business, power is no
longer about might and ownership – in today’s digital age it’s about
access and adaptability.

According to technology and business thought leader Steve Sammartino,
this multi-generational shift will displace the dominate players and
install new commercial heroes. “The major factors of production are
being democratised forever. The net result is that everything is up for
grabs, including the industry you are working in and the customers you
are chasing,” Steve says.

“The future for business is small –we’re moving from a ‘one-size-fits
all’ model to small, distributed, specific, customised platforms that
deliver to a ‘one-size-fits-one’ model. Existing businesses need to
understand this shift and position themselves to survive in an
environment where entrepreneurs and start-ups enabled by access to
technology are genuine threats”, Steve continues.

A serial entrepreneur, technology expert and marketing specialist,
Steve’s in a unique position to make sense of emerging technology and
how it should be applied to business. As the co-creator of several
high-profile projects including putting a Lego
space shuttle into actual orbit, building a jet powered bicycle, and
crowd funding to build a full size lego
car with an engine made of lego which runs on air, Steve knows
first-hand how to mix business and technology.

The Great Fragmentation is a business survival manifesto for the
technology revolution which assesses the entire change in the business
landscape – not just the trends inside of it. This book shows how
technological changes such as Big Data, gamification, crowdfunding,
Bitcoin, 3D printing, social media, mashup culture and artisanal
production will forever change business and the way we live our lives.

Ideal for corporates and entrepreneurs, this book lays out the new
battle ground for the future they’ll both be competing for. Readers will
discover:

How the digital era has altered where we work, how we work, where we
live and what we do

Why social media and collecting ‘friends’ is just the tip of the
iceberg in a digital business

How the digital era has impacted social and economic structures,
including educational systems, financial systems and government policy

Weaving together insights from business, technology and anthropology, The
Great Fragmentation provides both corporations and entrepreneurs
with a playbook for the future of work, life and business in the digital
era.