CREATING A LASTING IMPRESSION

CATALOG DEVELOPMENT FOR YAMAHA WATERCRAFT

Yamaha sought out an agency to develop their annual Watercraft Accessories & Apparel Catalog. The agency needed to be a partner – someone Yamaha could count on, year after year. They found this in us.

We began by creating a detailed pagination with an overall theme that walks the consumer through what they’ll need for a day on the water – from wetsuits to tie-downs. Our team also took charge with mood boards, shot lists, and sketches to ensure the right imagery was included. We then tackled our biggest challenge – coming up with unique yet cohesive design elements.

We chose a three-dimensional image of a Yamaha tow rope for the title. This served to give the cover texture and play up Yamaha’s fun accessories. The rope detailing was created by shaping one of Yamaha’s tow ropes into the word “Watercraft,” photographing it, and then retouching it to get rid of the existing background.

THE PROCESS/

2014 SKETCHES

THE RESULT

Impressed by our work, Yamaha picked us to design their Watercraft Accessories & Apparel Catalog for the next several years – to be distributed at retailers nationwide.