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Student newSpaper of the univerSity of Southern California SinCe 1912 | www.dailytrojan.com | vol. 178, no. 36 | monday march 11, 2013
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 9 · Sudoku 12 · Sports
Thriller noir: dead Man
down proves to be exciting,
dark and seductive. PAGE 5
Opening act: Sand volleyball
splits its first two matches at
norman Stadium. PAGE 12
CaMpaign
By Brittany nicole la hue
daily trojan
The Dana and David Dornsife
College of Letters, Arts and
Sciences announced a new $750
million fundraising initiative
Saturday night.
The new campaign, the
largest individual campaign that
Dornsife has ever undertaken,
was announced at a special
dinner held in the Ronald Tutor
Campus Center. The dinner not
only marked the official launch of
the campaign but also celebrated
the second anniversary of Dana
and David Dornsife’s $200 million
naming gift to the college. Alumni,
trustees, the Board of Councilors
and friends of Dornsife joined in
the celebration dinner as a thank
you for their past investments and
to inspire others to contribute to
the campaign.
Since the September 2011
launch of the $6 billion schoolwide
endowment campaign, some of
the professional schools have
launched their own campaigns.
Each school’s contributions will
contribute toward the $6 billion
goal.
Senior Associate Dean for
Advancement at Dornsife and
a 1981 graduate Neil Macready
said this event and the monetary
contribution will allow the college
to progress further.
“Ultimately, this campaign
will help us create the first truly
modern university,” Macready
said.
The $750 million initiative will
support need-based and merit-based
scholarships and fellowships
for both undergraduate and
graduate students, new faculty
Dornsife initiative to raise
$750 million kicks off
The $750 million initiative will
contribute to the university’s $6
billion fundraising campaiging.
| see cAmPAIGn, page 3 |
joseph chen | Daily Trojan
Launched · USC trustees and Dornsife College Board of Councilors
attended the announcement of the $750 million campaign Saturday night.
award
By anshu siripurapu
daily trojan
The Viterbi School of Engineering
was named a top-10 graduate
engineering school by a 2014 U.S.
News and World Report preview
released Thursday, March 7.
The preview, which reviewed
199 schools granting doctoral
degrees, listed the top 10 schools
in alphabetical order. USC shares
the top-10 honor with several other
California schools, including rivals
UC Berkeley, Stanford and the
Viterbi
No. 10 in
country
Viterbi’s US News and World
Report ranking increased two
spots from 12th place in 2013.
| see rAnk, page 3 |
By nathaniel haas and
jordyn holman
daily trojan
USC Concerts Committee’s
Springfest and the Black Student
Assembly’s Gearfest, two annual
festivals known for their artistic
flair, will be held together on April
6 to save overall costs for both
events.
The two events, funded
through Program Board’s
student-programming fees and
sponsorships, traditionally have
been held separately in McCarthy
Quad. Last semester, the Concerts
Committee and the BSA began
planning the event in conjunction.
“It’s all about being able to
execute the show in the best way
possible without having a huge
budget,” said Lamar Gary, the
executive director of BSA.
Gary said that if the two
events were held separately, each
organization would have to pay the
full price for their event.
The executive director of
Concerts Committee Bryan
Leong said the university’s new
security policies factored into the
combination of the two festivals.
The administration now requires
attendees to a university-sponsored
event to present USC identification
and security is necessary at events
that last after 9 p.m.
“The price of security is at least
30-40 percent higher than usual,”
Leong said. “We have to pay for the
security — such as DPS and CSC
officers, fencing and barricades —
and the cost of tearing down the
stage the day after.”
Leong said that in past years,
Concerts Committee could have
the stage struck down the same
night after the festival. Yet the
implementation of the university’s
stricter security policies have made
that more difficult.
Though recognizing that
security did increase the cost of the
event, Gary does not attribute the
consolidation of both festivals to
the new security policies.
“Both agreed that we want each
show to have its own identity while
bringing a festival vibe to USC,”
Gary said.
Leong said the collaboration had
financial benefits as well.
“We definitely would love to see
more collaboration,” Leong said. “It
would help out because production
costs would be cheaper.”
Springfest is a free all-day music
festival open to students, faculty
and staff. Gearfest is a fashion show
Gearfest to integrate with Springfest
Student-programing fees and
sponsorships fund the two
annual festivals each year.
| see fEst, page 3 |
CaMpuS greek
By adrienne Visani
daily trojan
Members of the Sigma Alpha Mu
fraternity expressed excitement
over the signing of the lease of their
new house at 624 W. 28th Street on
The Row.
The house was previously
occupied by the brothers of Beta
Omega Phi, an Asian-interest
fraternity which is not affiliated
with the Interfraternity Council.
In early October 2012, Sigma
Alpha Mu began communicating
with the landlord of the property,
who had recently changed the
terms of his lease with Beta Omega
Phi. Sigma Alpha Mu Housing
Manager Justin Elliot said that
though other fraternities and
sororities were interested in the
house, the landlord was interested
in a long-term tenant.
“We had heard that the landlord
was entertaining new tenant
proposals, so we kept in close
contact with him,” Elliott said.
Sigma Alpha Mu President
Sam Canter said that a long-term
commitment was just what the
fraternity wanted to make. Since
regaining its charter in 2007, Canter
said the house has seen tremendous
growth in membership, which has
tripled in size in the past few years.
“When you’re at 91 guys, you
need a bigger facility to go along
with that,” Canter said. “Living on
The Row is the next step in that
growth.”
The new house and the attached
apartment complex in the back
has space for 54 live-in members,
which is triple the capacity of
the fraternity’s current house
on the intersection of Royal and
32nd Streets. With more live-in
space, many more actives have the
opportunity to play a greater role
in Sigma Alpha Mu, with 54 actives
already committed to living in the
house for the 2013-14 academic
year.
Fraternity brother Louis Blacker,
a freshman majoring in business
administration who will be living
in the new house next year, said
moving onto The Row will bring
his fraternity closer to the other
fraternities in the Interfraternity
Council.
“We are obviously excited to join
the rest of the Greek community
on The Row,” Blacker said. “The
guys are just excited to live in all
one house together. It’s going to be
54 guys compared to 18 in the old
house, so it’s just more exciting.”
Canter said the fraternity hopes
the move will allow Sigma Alpha
Mu to also expand its campus
presence.
“I think this is a great thing for
us,” Canter said. “We are hoping to
enlarge our social scene and our
brotherhood and make a lasting
Students react to relocation
of Sigma Alpha Mu house
Sigma Alpha Mu’s new house
was previously rented by the
Beta Omega Phi fraternity.
| see HousE, page 3 |
daily trojan File photo
Hyped · Macklemore hypes up the audience during his performance in
last year’s Springfest, which featured DJ Wolfgang Gartner as a headliner.

Student newSpaper of the univerSity of Southern California SinCe 1912 | www.dailytrojan.com | vol. 178, no. 36 | monday march 11, 2013
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 9 · Sudoku 12 · Sports
Thriller noir: dead Man
down proves to be exciting,
dark and seductive. PAGE 5
Opening act: Sand volleyball
splits its first two matches at
norman Stadium. PAGE 12
CaMpaign
By Brittany nicole la hue
daily trojan
The Dana and David Dornsife
College of Letters, Arts and
Sciences announced a new $750
million fundraising initiative
Saturday night.
The new campaign, the
largest individual campaign that
Dornsife has ever undertaken,
was announced at a special
dinner held in the Ronald Tutor
Campus Center. The dinner not
only marked the official launch of
the campaign but also celebrated
the second anniversary of Dana
and David Dornsife’s $200 million
naming gift to the college. Alumni,
trustees, the Board of Councilors
and friends of Dornsife joined in
the celebration dinner as a thank
you for their past investments and
to inspire others to contribute to
the campaign.
Since the September 2011
launch of the $6 billion schoolwide
endowment campaign, some of
the professional schools have
launched their own campaigns.
Each school’s contributions will
contribute toward the $6 billion
goal.
Senior Associate Dean for
Advancement at Dornsife and
a 1981 graduate Neil Macready
said this event and the monetary
contribution will allow the college
to progress further.
“Ultimately, this campaign
will help us create the first truly
modern university,” Macready
said.
The $750 million initiative will
support need-based and merit-based
scholarships and fellowships
for both undergraduate and
graduate students, new faculty
Dornsife initiative to raise
$750 million kicks off
The $750 million initiative will
contribute to the university’s $6
billion fundraising campaiging.
| see cAmPAIGn, page 3 |
joseph chen | Daily Trojan
Launched · USC trustees and Dornsife College Board of Councilors
attended the announcement of the $750 million campaign Saturday night.
award
By anshu siripurapu
daily trojan
The Viterbi School of Engineering
was named a top-10 graduate
engineering school by a 2014 U.S.
News and World Report preview
released Thursday, March 7.
The preview, which reviewed
199 schools granting doctoral
degrees, listed the top 10 schools
in alphabetical order. USC shares
the top-10 honor with several other
California schools, including rivals
UC Berkeley, Stanford and the
Viterbi
No. 10 in
country
Viterbi’s US News and World
Report ranking increased two
spots from 12th place in 2013.
| see rAnk, page 3 |
By nathaniel haas and
jordyn holman
daily trojan
USC Concerts Committee’s
Springfest and the Black Student
Assembly’s Gearfest, two annual
festivals known for their artistic
flair, will be held together on April
6 to save overall costs for both
events.
The two events, funded
through Program Board’s
student-programming fees and
sponsorships, traditionally have
been held separately in McCarthy
Quad. Last semester, the Concerts
Committee and the BSA began
planning the event in conjunction.
“It’s all about being able to
execute the show in the best way
possible without having a huge
budget,” said Lamar Gary, the
executive director of BSA.
Gary said that if the two
events were held separately, each
organization would have to pay the
full price for their event.
The executive director of
Concerts Committee Bryan
Leong said the university’s new
security policies factored into the
combination of the two festivals.
The administration now requires
attendees to a university-sponsored
event to present USC identification
and security is necessary at events
that last after 9 p.m.
“The price of security is at least
30-40 percent higher than usual,”
Leong said. “We have to pay for the
security — such as DPS and CSC
officers, fencing and barricades —
and the cost of tearing down the
stage the day after.”
Leong said that in past years,
Concerts Committee could have
the stage struck down the same
night after the festival. Yet the
implementation of the university’s
stricter security policies have made
that more difficult.
Though recognizing that
security did increase the cost of the
event, Gary does not attribute the
consolidation of both festivals to
the new security policies.
“Both agreed that we want each
show to have its own identity while
bringing a festival vibe to USC,”
Gary said.
Leong said the collaboration had
financial benefits as well.
“We definitely would love to see
more collaboration,” Leong said. “It
would help out because production
costs would be cheaper.”
Springfest is a free all-day music
festival open to students, faculty
and staff. Gearfest is a fashion show
Gearfest to integrate with Springfest
Student-programing fees and
sponsorships fund the two
annual festivals each year.
| see fEst, page 3 |
CaMpuS greek
By adrienne Visani
daily trojan
Members of the Sigma Alpha Mu
fraternity expressed excitement
over the signing of the lease of their
new house at 624 W. 28th Street on
The Row.
The house was previously
occupied by the brothers of Beta
Omega Phi, an Asian-interest
fraternity which is not affiliated
with the Interfraternity Council.
In early October 2012, Sigma
Alpha Mu began communicating
with the landlord of the property,
who had recently changed the
terms of his lease with Beta Omega
Phi. Sigma Alpha Mu Housing
Manager Justin Elliot said that
though other fraternities and
sororities were interested in the
house, the landlord was interested
in a long-term tenant.
“We had heard that the landlord
was entertaining new tenant
proposals, so we kept in close
contact with him,” Elliott said.
Sigma Alpha Mu President
Sam Canter said that a long-term
commitment was just what the
fraternity wanted to make. Since
regaining its charter in 2007, Canter
said the house has seen tremendous
growth in membership, which has
tripled in size in the past few years.
“When you’re at 91 guys, you
need a bigger facility to go along
with that,” Canter said. “Living on
The Row is the next step in that
growth.”
The new house and the attached
apartment complex in the back
has space for 54 live-in members,
which is triple the capacity of
the fraternity’s current house
on the intersection of Royal and
32nd Streets. With more live-in
space, many more actives have the
opportunity to play a greater role
in Sigma Alpha Mu, with 54 actives
already committed to living in the
house for the 2013-14 academic
year.
Fraternity brother Louis Blacker,
a freshman majoring in business
administration who will be living
in the new house next year, said
moving onto The Row will bring
his fraternity closer to the other
fraternities in the Interfraternity
Council.
“We are obviously excited to join
the rest of the Greek community
on The Row,” Blacker said. “The
guys are just excited to live in all
one house together. It’s going to be
54 guys compared to 18 in the old
house, so it’s just more exciting.”
Canter said the fraternity hopes
the move will allow Sigma Alpha
Mu to also expand its campus
presence.
“I think this is a great thing for
us,” Canter said. “We are hoping to
enlarge our social scene and our
brotherhood and make a lasting
Students react to relocation
of Sigma Alpha Mu house
Sigma Alpha Mu’s new house
was previously rented by the
Beta Omega Phi fraternity.
| see HousE, page 3 |
daily trojan File photo
Hyped · Macklemore hypes up the audience during his performance in
last year’s Springfest, which featured DJ Wolfgang Gartner as a headliner.