The National Basketball Association kicked off its 73rd season with the first two games on October 16th. But it made big news in the preseason as the NBA and Turner Broadcasting officially confirmed that fans would be able to purchase a portion of live games to watch on Turner’s B/R Live streaming service, nba.com, and the NBA app.

It is an undeniable fact that virtual assistants and voice-controlled devices have become a part of our life.The recently announced Alexa-Cortana partnership only reaffirms the determination of the leading technology providers to strengthen their position and gain additional market share.