Reinvention is the name of the game and SELF done it again as it launches its first-ever digital video channel, rolling out new original series inspired by SELF editorial content and featuring top trainers, calorie-burning exercise moves and the lighter side of torturous workouts. SELF's video channel launch marks the first in 2014 for Conde Nast Entertainment (CNE) and the eighth launch in CNE's digital video network.

The content will be widely distributed across all platforms including SELF's video site and YouTube channel as well as through syndicated partnerships.

"With our fun, unique twist on fitness and healthy living how-tos, this dynamic programming extends SELF's core print and digital experience to help more people live healthier and enjoy the process," said Lucy Danziger, Editor-in-Chief of SELF. "These videos are entertaining and inspiring, and you'll want to get up, get moving and share them with friends."

5 Ways To…: Reach your body goals. Whether you want toned arms, lean legs or flat abs, SELF's trainers can get you fitter faster with the most effective workout moves. But only 5 of them—we promise.

Burn 100:Lose weight with a video! Follow along with these bite-size workouts from top trainers to torch calories anywhere, anytime. No couch potatoes in sight.

Which Is Worse...: An animated series straight from one of SELF's most popular editorial features. Quizzy, shareable episodes reveal the "who-knew" answers to some everyday health dilemmas. Like, is it worse to not eat veggies at all, or drown them in butter or cheese? (Hint: Pass the cheese.)

"The SELF digital channel puts a new spin on exercise and nutrition suited for all fitness levels, including those just getting started," said Dawn Ostroff, President, Conde Nast Entertainment. "Providing premium entertainment and attracting new audiences is our goal as we continue to grow CNE's digital network."

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With an MS from the esteemed Columbia University Joshua Estrin, the fat kid who was forever dodging Tater-Tots in High School has become both a pop culture expert and celebrity pal. A regular on CNN, CNBC, E! XM and in just about every magazine imaginable, he remains energetic, upbeat and always ready with a not-necessarily-politically-correct point of view. Writing about the world where entertainment, music, fashion and human behavior collide - He revels in the results, a delicious mix of chaos and mayhem.
Wrap this all up in a "look ma' no braces" package and the "Little Engine that never shoulda', coulda', or woulda' " has formed strong friendships with a veritable Who's Who of celebrities.