Here's How to Get a Reservation at Tiffany's Blue Box Café

The jeweler launched its first-ever retail dining concept at its New York flagship store in early November.

Tiffany & Co.

By
Sam Dangremond

Tiffany & Co. has been a fixture on the corner of Fifth Avenue and 57th Street in Manhattan since it opened its doors October 21, 1940.

Its jewelry selection has made it a top shopping destination, but as of November 10, there's another reason to visit the retailer: an all-day, Tiffany Blue café.

The fourth-floor space at Tiffany’s flagship New York City store overlooks Central Park.

Tiffany & Co.

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The Blue Box Café serves "American classics made with the highest quality, regionally sourced ingredients," according to a press release. "The simple menu—which will change and evolve through the seasons–is a refined take on signature New York dishes, reinvented to be uniquely Tiffany." While tables were only available on a walk-in basis when the café opened (prospective diners lined up around the block before the store's opening and waited as long as two hours), reservations are now accepted here.

Breakfast ($29) is served with coffee or tea, a croissant, and seasonal fruit and berries, plus a choice of smoked salmon and a bagel stack, truffle eggs, avocado toast, or a buttermilk waffle. For lunch ($39), diners can choose from three starters and five main courses including a chicken BLT sandwich and poached Skuna Bay salmon. "Tiffany Tea" is the priciest prix-fixe option; the $49 menu includes finger sandwiches and a selection of sweets, which are separately available à la carte $12.

The Blue Box Café will be open during regular store hours.

Tiffany & Co.

The café sits on the retailer's fourth floor, which also houses the brand's home and accessories collection, one of the first big projects from Reed Krakoff, who took over as Tiffany's chief artistic officer in January. You can check out some of the "Everyday Objects" from the collection, including a $1,500 coffee can and $650 table-tennis paddles, here.

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"Both the café and redesign of the home & accessories floor reflect a modern luxury experience," Krakoff said in a statement. "The space is experimental and experiential—a window into the new Tiffany."