Israel's Insert raises $5 mln for mobile app platform

The platform offers mobile marketers a set of features they can quickly insert into their apps with no coding. The company was founded by the people behind Worklight, a mobile application platform acquired by IBM.Reuters | Updated: February 18, 2016, 09:04 IST

TEL AVIV: Israel-based Insert, which has developed a platform to help mobile marketers engage users, said on Wednesday it has raised $5 million from investors including cyber security pioneer Shlomo Kramer.

The platform offers mobile marketers a set of features they can quickly insert into their apps with no coding. The company was founded by the people behind Worklight, a mobile application platform acquired by IBM.

The inserts include features for guidance, communication, conversion and acquisition.(Reporting byTova Cohen)

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