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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Wednesday, August 15, 2007

A BITTER & TWISTED CAMPAIGN

On the first weekend in November ~ the picturesque riverside village of Morpeth in the Hunter Valley will be home to what is likely to become the best damn beer festival in Australia. Presented by Morpeth Sourdough via a campaign created by Sprout Scape (a Sydney based 'Creative Brothel', according to creative directors Chris and Angie Wise) ~ Bitter & Twisted will be the first of what is envisaged will become an annual event highlighted on the calendar of beer enthusiasts across the state and nation. A two day festival held during daylight hours in the heart of the tourism precinct in Swan Street, Morpeth. The event is being touted as an opportunity to educate, entertain and celebrate all the good things beers stands for ~ a social lubricant, a catalyst for true love and the perfect accompaniment to fine cuisine. Bitter & Twisted will feature stalls tasting beers from Australia’s finest micro-breweries as well as specialty international beers from around the globe.

Yeah, pretty good this. Kind of brief we'd all like to think we'd be shit hot at. Just took at look at the web - looks like client is a council. Presuming tiny budget with a big idea? Hardly the big ad but a tight little campaign.