Description

Description

Mintel’s Online Retailing – Europe - July 2015 focuses on the five major economies in Europe, though we do also include estimates for 13 smaller, but important economies in the Executive Summary – the Market section. In total these countries account for around 95% of all European retail sales, excluding Russia. E-commerce is developing at different rates around Europe. Germany and the UK lead the way, but even in some of the major economies, notably Italy, it is still remarkably underdeveloped.

The report provides market size data and forecasts for 18 European countries, 2010-20, and includes profiles of 21 major online/multichannel retailers.

The five major economies are looked at in detail: the UK, Germany, France, Italy and Spain are each covered in separate country sections, which are also available for purchase as individual reports. These countries include extensive consumer research commissioned exclusively for our report(s).

In the Italian market, we asked a representative sample of internet users:

Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months

Which retailers they had bought from

If they agreed with certain attitudinal statements

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Introduction and Report Scope

Coverage

Consumer research

Market definition

Methodology

Financial definitions

VAT rates

Figure 1: Europe: VAT rates, 2010-15

Abbreviations

Executive Summary

The market environment

Figure 2: Europe: Broadband penetration (As % all households), 2014

Figure 3: Europe: Numbers saying they have bought online in the last year, 2014

Figure 4: Europe: Devices used to access the internet in the last three months, January 2015

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.