Time to reserve a corsage, buy a new dress, amp up your makeup, book a stretch limo… The Works! With so many choices to make about the big prom night, caring about the environment might not automatically be a high priority.

Being green at prom is actually really easy, and the teams at Teens Turning Green and Whole Foods Market are working together to encourage teens around the country to see just how easy and stylish it is to make thoughtful, earth-friendly decisions and purchases around prom season.

The program, called Project Green Prom, kicked off last week with a fun online video contest for high school juniors and seniors where they are encouraged to post creative three-minute videos that answer the question “How would you ‘green’ your prom?”

Essentially, teens submit videos between now and March 30th via www.teensturninggreen.org that talk about things like how they use organic and eco-friendly makeup, what their dream sustainable prom dress would be by their favorite designer, how they would like to see a zero waste event at their high school, etc.

The videos will be judged by fashion, beauty and green experts including model/activist Summer Rayne Oakes, Teen Vogue beauty editor Eva Chen and John Masters of John Masters Organics among others, where they will decide who will win a variety of prizes including eco-prom dresses from top fashion designers, including Bahar Shahpar and Lara Miller, sustainable beauty products, and even a trip to NYC and a Full Green Prom Makeover for the grand prize winner, and more.

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3 Responses to “Project Green Prom”

This is a great idea! I will pass it on to my students. My only concern is the idea involves consumption “enemy #1″ to the environment. Having teens buy dresses from consignment shops, flea markets, or thrift store would be more sustainable.

ybfree, Absolutely! There are many beautiful dresses in second-hand shops that would cost a fraction of a new one and be truly “green”. I noticed that shops are displaying prom suitable dresses in the forefront of their shops so they’re easy to find. ~ Daryl

I work with Brickfish, a social media marketing network, and we help brands spread their messages virally via their customers. We have just launched a new online effort with Amsale to help them take their “Do Your Friends a Favor” campaign to the social web.
The “Do Your Friends a Favor” campaign asks women to share their dress disaster stories; whether it was a horrible bridesmaid’s dress or just a major fashion faux pas, Amsale wants to know all about it! It’s easy to enter; your readers can simply follow a few easy steps. Here are the details:
• Entrants upload photos of their dress disasters
• Entrants then select an Amsale dress they would’ve rather worn
• Entrants can even use the “Anonymator” tool to make their worst dress moments anonymous
• Entrants then share their entries with each other via social media to get votes and reviews
• Entrants can also make their entries go viral by sharing across the Internet with friends and peers via their social networks
Rewards:
• Grand Prize: One winner, selected by Amsale from the top 250 highest scoring entries, will win a trip for 2 to New York City for two nights including roundtrip airfare and hotel. Plus, you’ll have the opportunity to meet with Amsale and enjoy a $2,500 shopping spree at the Amsale Flagship Salon.
• Runner-Up: One winner, selected by Amsale from the top 250 highest scoring entries, will receive a $1,500 shopping spree to the Amsale Flagship Salon in NYC.
• Most Viral: One winner, selected by Amsale from the top 250 Most Viral entries, will receive a $1,500 shopping spree to the Amsale Flagship Salon in NYC.
• Sign-Up Sweepstakes: Six winners, who sign-up for the sweepstakes by filling out the form in the Campaign Highlights area of the Amsale “Do Your Friends A Favor” Campaign or who opt-in from the Submit Entry tab, will be randomly selected to win an Amsale dress, valued up to $400, plus a DVD copy of the movie “27 Dresses.” Find out how lead actor Katherine Heigl ends up in an Amsale gown after 27 ugly bridesmaid dresses!
Here’s an example of an entrant who’s fashion faux pas was wearing a gigantic girl scout cookie!: http://www.brickfish.com/Pages/PhotosAlbums/PhotoView.aspx?picid=832068_48507686&pid=1852896&scid=410&amp;

I hope you have enjoyed checking out this entry and you will consider sharing this campaign with your readers. Please feel free to let me know if you have any questions, would like more information, or need some images!