If you try to align with sales around leads, way too often you’ll get a request for BANT leads. For the uninitiated, BANT is a lead qualification acronym: I keep thinking BANT is dead, but it’s like one of those zombies on “The Walking Dead”: it just won’t die. The thing is, just likeRead more

What Google, Facebook, and B2B Media Companies Don’t Want You to Know When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff.Read more

As a business leader, you’re always looking for new ways to innovate. The world around us is changing fast, and if you don’t keep up, then you’re going to lose customers. Which means they’ll quickly become loyal to another business that managed to be innovative before you were. Even if you’re selling the best productsRead more

Forecasting is a major part of running a business. Even though you can’t tell the future, you can make an educated guess about how much you’ll bring in next year, how much you will spend, the way sales will fluctuate, trends for your business, and so on. Forecasting gives you a solid foundation to buildRead more

Artificial intelligence (AI) is a concept most people are familiar with but don’t fully understand—its capacity and abilities are more extensive than you may know. AI is revolutionizing the world, from the way we live to the way we do business; entrepreneurs are especially impacted by AI and benefiting from its capabilities. If you aren’tRead more

The term artificial intelligence (AI) has been used in a lot of different contexts to describe everything from life-like robots to sleek, modern-day cars that can drive themselves. Up until recently, AI was considered a concept of the future—an idea better suited for science fiction than reality. But in the past decade, AI has goneRead more

Marketers always are looking to get ahead of the competition. From gaining new lead lists to earning a better ROI on their paid advertising, this is undoubtably a cutthroat industry. However, that’s why the people in this industry value the tools in their arsenal very highly. And if you’re looking to get ahead, then lookingRead more

While it might sound obvious, marketers should start studying AI. Not because it’s the next big thing or even because it’s involved in tech…no, they should start learning about it because without this knowledge base, they might be out of a job. Now, I don’t mean to scare some of you, but we’re beginning toRead more

When we talk about AI, for some reasons, small businesses are never a part of the conversation. Honestly, this doesn’t make a lot of sense, especially since considering that according to the SBA, small businesses make up approximately 99% of firms. However, despite the talks about AI being a game changer, no one is reallyRead more

We hear it every week.”The world of AI is changing how we behave with X!” or “the world of FinTech is disrupting banks!” While popular headlines, these stories are largely incomplete. You see, what a lot of people miss with these innovations is that, while it’s great so many companies are fundraising or coming upRead more