How Vicki Wusche started their logo design journey

Company name

Overview

I am passionate about two things - property and scuba diving. My property business offers an investment management service enabling people with cash to invest to make sound investments in property resulting in cashflow and longterm capital growth. I also offer mentoring and support for those wanting to give it a go themselves but need experience, confidence or courage. I am an experienced property investor in my own right.
All my spare time is spent fulfilling childhood dream to scuba dive and take underwater photographs. I joke that I am the undiscovered child of Jacques Cousteau. Every dive is an honour and privilege :)
Logo needs to be usable on website as banner, as web based logo, on business cards etc.
Would ideally like to be able to have Mermaid around a traditional looking British house. Would ideally like to use Mermaid on her own and house on its own and both together - but please don't let this distract you for offering your creative suggestions - thank you :)

in my past I have worked in education as a university lecture and education programme design director, I have also worked to introduce government strategy on eduction, employment and entrepreneurialism. I feel I am passionate, entrepreneurial, creative, fun, certainly honesty and integrity are key values so no bare bits on the mermaid's chest please ! :)

Tell us a bit about who you are and the people you reach

I have blog called http://www.ThePropertyMermaid.com which comments on lessons learnt in everyday life and from scuba diving.
The site will have sections on serious tips for professional investors and stories from The Mermaid.
On the principle of "know me, like me, follow me" I am aiming to create following that will enjoy stories and learn. They will then progress to buy my services, forth coming market predictions, or refer me on to others.
Although some are exisitng investors - others maybe the "general" public. They will be entrepreneurial in spirit, decerning, financial astute, and general have disposable income and keen spirit to learn and push themselves forward. The audience is definitely British and I would guess 30-55 years old male or female.

Requirements

Must say The Property Mermaid please. Definitely looking for your creative ideas. Having said that the site is http://www.ThePropertyMermaid.com Ttere is a photo of me on the site & I would like the Mermaid to be recognisable as me :)
The logo/identity will be used on the website (a word press blog), business cards & other web based locations like Ecademy
Will use the logo as a primary logo and then if possible use the Mermaid on her own (for the stories section) and the house (preferably with green door :) ) in the top tips sections, but the reader must know that logo is all part of whole, that sometimes they are reading stories and sometimes they are getting down to serious property business.

Mermaid could be Mermaid or me with scuba tanks or both - let your creativity lead the way - but it must appeal to British audience and therefore feature a traditional "2 up - 2 down" type of house (although I would like it to be either a detached property or a series of 3-4 terraced houses)

I still welcome creativity even after the earlier comments.
If you have any questions - as I have not posted a written brief before (been used to working face to face with designers and picking and choosing on the spot) please feel free to email me.

I suppose only last request - again secondary but would be to see the logo as a black and white version for the newletters or emails maybe - just a thought :)