Don't tell Jamie Ortiz you can't put in serious miles on an Electra. Ortiz pedaled her Electra Townie (shown here) 40 miles on Sunday from Ocean Beach south through downtown San Diego and across to Coronado Island.

MONTEREY, CA (BRAIN)—Top executives from across the industry spectrum will share their views on how the economic downturn is affecting our business in a panel at the Bicycle Leadership Conference next week.

LADERA RANCH, CA (BRAIN)—Ladera Cyclery closed its doors on Sunday after more than four years in business. The Orange County, California, shop fell victim to a combination of factors including plummeting sales in February and March, low cash flow and sky-high rent.

BRAUNSCHWEIG, Germany (BRAIN)—Germany’s Isaac Cycles has closed its German sales office where it handled marketing, taking orders, catalogs and more, according to Rudy Reimer, sales manager for Ochsner.

MONTEREY, CA (BRAIN)—Is your company in compliance with CPSIA rules? If you are unsure, do your company a service and join a collective industry effort by attending the Bicycle Leadership Conference during Sea Otter next week.

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike Outdoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, Rhode Island. The first two days of Outdoor Demo East, Thursday Oct. 8 and Friday Oct.

“We’ve worked too hard and too long on the Strida to develop and market the product and to just sit back and watch our sales dwindle just wasn’t going to continue. I hope other Taiwan manufacturers will view our action as an example for others to follow.”

"We have a sense of humor. In fact, we've done our share of April Fools' releases in the past. Truth is, there is nothing funny about confusing people about product quality. The 2010 RockShox BoXXer successfully went into production in March, and is currently shipping to customers around the globe."

SEATTLE, WA (BRAIN)—Jango, an all-new brand of multi-activity bicycles powered by Topeak, launched in the U.S. and are available this month at 20 dealers nationwide in time for early spring commuting and touring.

BUELLTON, CA (BRAIN)—Don’t be surprised if you turn on the TV one of these days and see Bob Fox sitting at the final table of the World Poker Tournament. Before Fox started his now multi-million dollar suspension company in 1974, he put food on the table by moonlighting as a professional poker player.