Often Irreverent, Mostly Rational Blog for Fans of the Toronto Blue Jays. One Day, We'll Be Perfect.

Wednesday, November 16, 2011

New and Blue! Frame-by-Frame Analysis of the Jays' Teaser Video

Are we a tad obsessive about the Jays' new uniforms? Just a tad. A smidgeon more than a tad.

Time is at a premium, so let us walk you through what we've picked out from the teaser video above, posted on the Blue Jays' site today.

First out of the gate, at 0:01 in, we see Ricky Romero in a blue (BLUE!) jersey, which appears to a light blue. It could be that the flashing strobe effect here has made a royal blue look lighter than it is, but we at least figure that the alternates will be something other than black. Which was probably a given, but a relief nonetheless.

A mere second later, we get a view of what we initially thought to be José Bautista, but we now figure to be Adam Lind, as he is the only Jay who wears Reeboks. (And yes, we notice such things. Also, the Hickory bat.) It's hard to tell because of the dark lighting, but it appears as though the pant striping has two tones of blue divided by a white stripe, which is pretty much exactly the same as the 1991-1996 iteration. Also, blue shoes. Yay.

We're not certain whose arms these are, but you can once again see the striping on the cuffs. From this shot, it appears as though both blue stripes on the cuffs are the same tone, which makes us wonder if we're seeing double-blue on the pants where there is none. Again, a fleeting dark look, so hard to tell.Skip ahead a bit, and you can see the new nameplate lettering on Adam Lind's back. This appears to be a standard block lettering, which we likely would have expected anyways given the goofy bubbly font that they are replacing.

Okay, a quick couple of shots of Bautista, which give you a much clearer sense of how blue the Blue Jays will be. This appears to be exactly the same colour as the classic Jays look. And then...

Boom! There's the new logo font, with a sharp serif coming off the "T" in "Toronto". (A sincere blue cap tip to Chris Creamer for pointing this out on Twitter.) We're not sure that we're crazy about the serif font, but we'll reserve judgment until we see the final product. In any case, there will be a newish look across the team's chest next season, and not just the old font recycled.

And if you're learned nothing else this afternoon, you should have learned that 1) we have have dodgy photo editing skills and 2) we're a little too enthusiastic about this rebrand. But then again, we've never claimed to be all that objective when it comes to the home team.

21 comments:

I think it was Davidi who posted this on Twitter yesterday, but now that we've caught a glimpse of the actual uniform lettering it seems like it's probably true: the font on the invitations might just be the same as the font on the shirts.

In fact, looking at the video again, I'm not sure all those clips are anything but old footage recycled with heavy colour correction. The serif on the T could just be the fold in the jersey making it appear that way.