Cute Mural Creatures Escape Their Concrete Prisons in Search of a Cold Coke

Brand Debuts Tale of Escaping the Heat During the Winter Olympics in South Korea

By Ann-Christine Diaz; E.J. Schultz.Published on Feb 12, 2018

Editor's Pick

During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren't so frigid, an ice cold Coke can help beat the heat.

A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle down bottles of Coca-Cola as the sweat trickles down their brows. All that thirst-quenching inspires jealous looks from cute, colorful characters who adorn the city's grey facades--until they eye a trio of Coke bottles that appear in a billboard across the way. (They include Coke, Coca-Cola Life and Coke Zero Sugar, but newly redesigned Diet Coke is nowhere to be seen).

The painted creatures escape their respective walls, leaping across town via buildings and cars, all the way to the bottles, which they ultimately raise in a joyous toast.