About D Roy

About the Course

SEO & SMO are among the most in-demand career courses today. For those who are hearing the words for the first time , SEO or Search Engine Optimization is an Inbound marketing technique to increase your visibility on the organic (non-paid ) search results of Google and other major search engines.While SEO is all about working your way up in SERP’s , Social Media Optimization is about maximizing your brand potential through marketing on social media outlets like Facebook, Twitter,Linkedin etc.

With the internet penetration increasing day by day, India is witnessing a boom in digital marketing industry.It is estimated that almost 350 million of Indians will be using internet by 2017.With such a huge population spending their time online and on Social media sites like Facebook,Twitter,Linkedin etc. advertising your product or services ditrectly through online media channel only makes sense. Moreover, according to a study it has been found that almost 64% of the internet users make an online search before making a purchasing decision. So, almost every business is in need of having high visibility in search engines and proper engagement with the users on the social media channels. Thus there is quite a huge demand for professionals with proper training in SEO & SMO.

Topics Covered

Almost all of the digital marketing institutes in Kolkata do teach SEO and SMO as separate career courses but we at DOCC Kolkata realize that with current google algorithm changes SMO is very much an integral part of SEO and thus without a proper grasp of Social Media Training , SEO would be incomplete and in-effective. Thus we have merged both Social Media Optimization and Social Media Optimization into a single SEO & SMO Career Course. We just don’t teach you theory but give you a website to work with thus making you completely ready for industry.