buySAFE Welcomes the Canadian International Pharmacy Association (CIPA) as Online Pharmacy Safety Partner

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CIPA Endorses buySAFE as Comprehensive Consumer Confidence Program for CIPA Members to Increase Sales, Customer Satisfaction & Buyer Loyalty; buySAFE, Inc., a leading provider of comprehensive consumer confidence and customer satisfaction programs for ecommerce merchants, today named the Canadian International Pharmacy Association (CIPA) as the official verifier for all Canadian-based pharmacies selling prescription drugs online. CIPA membership is now a requirement for all Canadian pharmacies wishing to use buySAFE’s 3-in-1 Guarantee program. buySAFE added CIPA membership to its merchant certification requirements for Canadian-based pharmacies as a result of CIPA’s high safety standards and 100% perfect track record of providing safe, distance care pharmacy dispensing.

Arlington, VA and Winnipeg, MB (April 26, 2011) – buySAFE, Inc., a leading provider of comprehensive consumer confidence and customer satisfaction programs for ecommerce merchants, today named the Canadian International Pharmacy Association (CIPA) as the official verifier for all Canadian-based pharmacies selling prescription drugs online. CIPA membership is now a requirement for all Canadian pharmacies wishing to use buySAFE’s 3-in-1 Guarantee program. buySAFE added CIPA membership to its merchant certification requirements for Canadian-based pharmacies as a result of CIPA’s high safety standards and 100% perfect track record of providing safe, distance care pharmacy dispensing.

Both buySAFE and CIPA are leaders in their respective areas of expertise and this new relationship combines buySAFE’s 3-in-1 customer guarantee with CIPA’s quality controls so that each purchase through a buySAFE & CIPA pharmacy is supported by added peace of mind via:

$500 Purchase Guarantee: full 3rd party guarantee of the purchase terms of sale

“We’re pleased that buySAFE is recognizing our high safety standards as a mandatory requirement for Canadian-based online pharmacies to qualify for the buySAFE 3-in-1 Guarantee” said CIPA President Troy Harwood-Jones. “Many CIPA members are already buySAFE Merchants and have experienced significant lifts in conversion from using buySAFE while providing an additional level of consumer confidence in ordering online. This partnership helps remind consumers about the importance of purchasing their prescription medication from legitimate licensed online pharmacies, such as CIPA members.”

“buySAFE is thrilled to join MicroSoft, Google and Yahoo! in recognizing CIPA’s high standards for safe dispensing of prescription drugs via the Internet” said Jeff Grass, buySAFE CEO. “Consumers need to feel completely confident when buying online, and this is especially true with pharmaceuticals and medications that are purchased online. Our new partnership with CIPA shines a bright light on legitimate Canadian pharmacies and builds consumer confidence by having patients look for the buySAFE and CIPA seals when purchasing pharmaceuticals from a Canadian pharmacy.”

Rick Castello, Enterprise Sales Manager at buySAFE, adds, “This partnership recognizes the complementary services of CIPA and buySAFE. These two leaders assure customers that the pharmacy is fully compliant with all relevant regulations and safety standards as well as providing complete confidence and increased customer satisfaction via fully guaranteed shopping. We couldn’t be more pleased with the value this partnership will provide CIPA members”.

About buySAFE
buySAFE, Inc. provides consumer confidence and and customer experience enhancing solutions that provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About CIPA
CIPA is a Canadian association of licensed, retail pharmacies that sell pharmaceuticals and maintenance medications to both Canadian and U.S. citizens. CIPA pharmacies sell medications made by the leading name-brand manufacturers at prices up to 80 percent less than U.S. pharmacies, ensuring patients have access to quality prescription drugs at affordable prices. Since its founding in 2002, CIPA has provided medications to more than 1 million U.S. patients each year, with a perfect safety record. The association is the official verifying organization for pharmacies that want to advertise on Microsoft, Google and Yahoo! in Canada. For more information, visit: http://www.cipa.com
For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com