If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

Marketing your apartment home online can be a daunting task. There are so many different areas to focus on and ways to potentially improve what you're already doing. But there are some things that you should definitely be doing, and some that you should never under any circumstances do.

Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.

Your brand is the face of your company, but no one likes a two faced person, therefore having a brand with multiple messages and branding can cause distrust, confusion, and ultimately, hurt your business. Brand consistency is the key to correcting this issue.

But where do you start? Follow our triple D process, and your brand will go from forgettable and dull to dazzling and memorable.

In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.