New Year, Same Old Dance with Walmart

October 18, 2010

Anyone hoping that this would be the year weÃ¢Â€Â™d see Walmart's Black Friday ad early? You can stop holding your breath. For the third straight year, Walmart's lawyers have sent us the equivalent of a preliminary cease-and-desist letter, stating that the Walmart Black Friday ad may not be posted until Sunday, November 21.

We learned last year that this date isn't necessarily set in stone, as the Walmart ad leaked almost a week before Walmart wanted us to post it. We couldn't post the ad (or else we'd feel the wrath of Walmart), but the ad was already circulating through the internet and Walmart had no chance of stopping its distribution. One day later, Walmart caved to the pressure and gave us permission to post their advertisement early.

The same could happen this year, but at the latest, the Walmart Black Friday sale will be posted on our site by November 21.