The Classic is Back and Better than Ever!
The Leica team is excited to present the NEW and improved Leica Trinovid 42 mm binocular! The first generation Trinovids revolutionized the industry with their innovative prism design and unparalleled optical performance. The second generation’s rugged design made them a cult classic amongst ardent wildlife enthusiasts everywhere.
Now in 2012 the third evolution of the Trinovid will set a new benchmark as best in class, premium, entry-level binocular.
Designed, engineered, and manufactured by Leica, the new Trinovid binocular is a true Leica product that lives up to the performance and durability expected of the brand. The new Trinovid couples the best features of classic designs with the latest technologies including improved coatings, superior glass, and lighterweight metal components to create the preeminent product in its class!

40008 8x42 Trinovid $1,449.00
40009 10x42 Trinovid $1499.00

Features/benefits – The new Trinovid 42 mm binoculars features superior ergonomics, and a
new no-slip, rubber armoring that allows easy handling in all conditions. The new twist-up eyecup
design offers four detents allowing maximum, individual adjustments for eye relief. Featuring the
same superior eye-comfort, natural color rendition, and the industry-leading waterproof rating as al
Leica full-sized binoculars, the new Trinovid 42 mm will be another favorite in the outdoor
marketplace! Attractive pricing is achieved by combining proven optical technologies, with
affordable all metal body components. The body housing is lightweight, magnesium as used in our
award winning Ultravid HD binoculars and the large, stainless steel central hinge pin insures
unmatched durability.

The new Integrated Ballistics System (IBS) allows shooters maximum flexibility and simplistic solutions for long-range shooters. The system combines our existing award winning, laser rangefinders (Geovid HD & CRF Rangemaster) with Leica's two latest innovations, the new IBS reticle for the Leica ER riflescope line and the brand new Leica IBS Ballistics Calculator.

The IBS reticle will be available in both their 2.5-10x42 and 3.5-14x42 ER riflescope models either with or without target turrets (elevation only). It features hashes on the center stadia as hold off aiming points for windage adjustments and hold over aiming points on the vertical stadia to accommodate individual ballistics. The new ER riflescope models with the IBS reticle will be available for delivery beginning February 1, 2011.

Custom engraved ballistic turrets are available as 3rd party accessories through G7.

The new Leica IBS Ballistics Calculator (powered by G7) allows you to build custom ballistics charts for your specific rifle and cartridge combinations through your home computer or handheld device. It allows seamless integration with the new IBS reticle or existing Leica Ballistic Plex reticle for hunters & long distance shooters alike.

Just go to This G7 link Login, select a scope and reticle combination, input specific ballistic information and receive appropriate hold over points based on scope magnification.

Leica and G7 have entered into a cooperative venture – both companies, leaders in their fields are working together to provide Leica customers the ultimate in long range shooting solutions through the new simplistic IBS system.

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Minox Announces a Mage In Germany BL Series in 8x42 & 10x42 for under $500.00

The MINOX BL line of binoculars stands out especially because of its convincingly light and compact design. Optically outstanding and robust, the BL line has always beens very popular among the most discerning outdoorsman.

Having become true classics among the BL line of binoculars, the MINOX BL 8x42 and 10x42 with a closed bridge are now available in the new and limited Made in Germany edition.

Precision quality in the smallest amount of space – taken to the limits of technical feasibility. This claim was uncompromisingly implemented during the development, production and processing of this new edition of the MINOX BL 8x42 / 10x42 binoculars. Even during the assembly of these two classics, the high standards of German engineers are maintained in terms of quality and reliability.

In addition to the brilliant multi-coated optical system, allowing the user an exceptional viewing experience, the solid and robustly designed precision engineering guarantees the highest level of reliability and durability.

The focusing knob is soft and smooth, enabling a short and fast focusing on the object being observed. A highlight of these is the excellent close range – objects can be observed in full focus and sharpness from 8 feet on.

Thanks to the successful and long-standing cooperation with Volkswagen Design, the exterior of both models have given the premise that product design and ergonomics provide for perfect functionality, compactness and ease of use.

They have stopped production on the 2011 version which, while our supply lasts, we'll give an extra 10% off on our remaining Vortex Razor HD Binocular inventory to those of you who mention this S.H.O.T. Show report:8x4210x428.5x5010x5012x50

There are also two new Talon HD Binoculars:
10x32 @ $449.99
8x32 @ $439.99

The Diamondback line also expanded with two new models:
10x32 @ $199.99
8x32 @ $189.99

Lastly, in binoculars, are the two new Hurricane models:
10x50 @ $399.99
7x50 @ $389.99

In Red Dot Scopes
Razor Red Dot (3 MOA) @ $479.99
Red Dot (6 MOA) @ $479.99
There are a full array of mounts to accompany these two new scopes

Vortex has now entered into the world of rangefinders with their new Ranger 1000 with Horizontal Component Distance @ $379.99

In Spotting Scopes they added a couple of new eyepieces for their Razor Series:
30x Wide Angle with Ranging Reticle in both MOA & MRAD @ $229.99

Once again Vortex has been very busy. Let's all hope 2012 brings a nice steady supply of these new products as well as their very popular PST Line that have been selling faster than their supply has been able to keep up with.

The Custom Ballistic Turret (BT) allows the hunter to have a pre-determined zero and set of down range distances engraved on the turret. Once set up, you simply turn the turret to the appropriate down range distance, so you can hold the crosshair precisely where you want the bullet to hit. To get back to your zero setting, simply turn the turret back where it will automatically stop at your pre-set zero setting. The shooter will still have to accurately determine distance to the target (as with a laser range finder), and account for wind when necessary.

Tom Hogan, of SWAROVSKI OPTIK NORTH AMERICA says, “The SWAROVSKI OPTIK BT Turret system has become extremely popular and is now offered on the Z6(i), Z5 and Z3 series rifle scopes. The addition of the optional Custom BT with 50 yard increment settings, has now upgraded the versatility of the BT system to allow a hunter to make long range shots with greater precision and confidence."

In order to obtain the Custom Ballistic Turret, you can order one by calling SWAROVSKI OPTIK’S Customer Service Department at 800-426-3089 and supplying them with all cartridge/load data.