There's a spec ad running around the web right now, touting the clean emissions from the Audi A5 by demonstrating a mans failed suicide attempt. You must have seen it, even AgencySpy showed it off. Would be good for the spec director and/or creative team if the credits ran around the web with it.

However, the idea isn't all that new. Back in 2002 there was a spec ad touting the clean emissions from a Citroen, directed by the king of dark comedy Brian Baderman.

Comments (6)

Brian Baderman did a much better job. His ad is dark comedy, while the Audi one is not funny at all. Considering the topic of suicide is a hot button, it has to be outrageous like the Citroen ad. Adding to that, the AUDI brand never does funny ads, they are always serious, so it is way off in tone of voice for the brand.