Mad (magazine)

Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century. Its fictional mascot is Alfred E. Neuman, a gap-toothed, freckled kid who never worries, and has appeared on almost every MAD cover. Every issue has a "thought provoking" quote attributed fictionally to him.