With the own brands Folli Follie and Links of London, FF Group has a very strong presence in Asia, Japan, Europe and the US.

Folli Follie is a Greek brand which designs, manufactures and distributes jewellery, watches and fashion accessories. Folli Follie creates fashion in 28 countries with more than 600 points of sale worldwide.READ MORE

OUR STORES The FF Group is active in the field of retail with department stores and outlet stores. The first discount department store in Greece called “Factory Outlet” opened in 1999 in Piraeus street at the southern part of Athens with a space of 13,000 m2.

The second discount department store opened in 2006 at the commercial park of Athens International Airport, with a 14,000 m2 space.READ MORE

Calvin Klein: The Spring 2018 CALVIN KLEIN 205W39NYC Collection

Thriller heroines, heroes and antiheroes. The aesthetic codes of movie protagonists are endlessly remixed, their meanings given new interpretation and celebration.

Drawn from the same source material, but created separately, Sterling Ruby’s site- specific installation for the Spring runway show underscores these themes. The work uses as its base the installation from the Fall 2017 show, just as the collection builds on the foundation established by its predecessor - a new wardrobe, of American archetypes.

The artwork is titled Sophomore - in essence an adjective, referring to a second iteration or version, but in practice a noun linked intrinsically to the idealized American teenager. It underscores the strength of the cultural iconography of Americana, which constantly inspires Raf Simons’ CALVIN KLEIN.

The Sterling Ruby installation functions as a panorama, a context, for a collection that plays inherently with recontextualization - utilizing “the clues of horror,” in the words of the artist. Jack-o’-lanterns become patchwork flags, and axes are suspended from cheerleading pom-poms. At a distance, the silhouettes of the latter assemblages resemble flowers, or a forest of trees. Horror transformed into beauty.

The “clues” of horror, but also of dreams, inspire the collection. Here, there is never any horror without beauty. Cinema’s distinct visual vocabulary of symbols and signs, is cut-up, recontextualized and reassembled, to create a plurality of dress. Multiple signifiers of the tropes of thrillers are combined in single outfits, creating new assemblages. They are “edited” - like a movie - to define a fresh narrative.

Fishnet, silk slips, rubber against skin. These reference a corporeality that speaks of both sexuality and mortality. The lineage of these movies can be traced back to urban myths, to Puritan cautionary tales warning adolescents of the perils of moral transgression and the dangers of youthful sexuality - and the history of CALVIN KLEIN is tied up with transgressive sexuality.

The quintessence of CALVIN KLEIN’s identity can be discovered, again and again. Like these movies, CALVIN KLEIN is also an American institution, a symbol in and of itself. It reflects one facet of that always-inspiring American Dream. A pair of the brand’s iconic perfume bottles - ETERNITY and OBSESSED - become totemic charms, hanging from belts and handbags like tools, weapons or trophies.

In exploring America, Raf Simons found Andy Warhol - an artist whose work has helped define both the contemporary identity of American culture, and also the world’s perceptions of it. In a unique collaboration with The Andy Warhol Foundation for the Visual Arts, this collection incorporates a selection of Warhol artworks as placement screen-prints. The pieces feature portraits of Warhol intimate and art collector Sandra Brant (1971) and the movie star Dennis Hopper (1971). The latter wrote, directed and starred in the film Easy Rider (1969), which has come to define contemporary notions of American machismo. The curation also includes Knives (1981-82), Electric Chair (1964-65) and Ambulance Disaster (1963-64) from Warhol’s Death and Disaster series. This body of work depicts real-life horror and trauma, but transforms them into images that resemble film stills - here, they are laid alongside Brant and Hopper, the muses of the collection. Horror is juxtaposed, always, with dreams. It always becomes beautiful. Good always triumphs.

“It’s about American horror and American beauty,” says Raf Simons. “Fashion tries to hide the horror and embrace only beauty. But they are both a part of life. This collection is a celebration of that: a celebration of American life.”

Folli Follie Greece celebrated Valentine’s Day along with Nikoleta Ralli and Jenny Melita, two famous TV presenters who acted as the “FF Love Concierges”. Both influencers visited the Folli Follie stores in Ermou & The Mall Athens and invited their fans to join them and find the perfect Valentine’s gifts.