The 39th Annual Louie Awards took place on Friday, February 22 at the Seelbach Hilton Hotel in Louisville, Ky. The Louies are the creative competition for the advertising industry, and they showcase the best work in the area. Winning a Louie is the first step in the three-tiered national ADDY creative competition, sponsored by the American Advertising Federation, which will be held at the AAF national conference in June. All of the pieces mentioned above will be entered in the next step, the district competition.