Targeting an audience of buyers should be a part of every small business strategy. Targeting the perfect marketer to help you market to your target audience is just as important. There are many different types of marketers, and it’s important to know what type of marketer you should target for your strategy, and that compliments… Read more

Marketing is not easy, and if you’re a small local business with a small budget, it can be even more difficult. However, in the “new” age of the internet – small budgets can still be effective, efficient, and profitable. Small businesses should never count internet marketing out, even if their product isn’t sold online. The… Read more

Lately the media seem to be rubbing everyone’s faces in the “slower economy”. I don’t like it. It gets people in the wrong frame of mind, thinking contractionary thoughts rather than expansionary ones. So it seems there’s a recession on… but I’m refusing to participate. It’s true that there are fewer dollars being spent on… Read more

This is part 2 of a 2 part series on ROARlocal’s “How To” mini course on creating a killer landing page. Part 1 covered the elements of a landing page, while part 2 will go through the design and copywriting essentials of a landing page. 1. Design Guidelines 1.1 Simplicity Sells Keep things clean, simple… Read more

Are you middle aged? Hate your job? Maybe a touch rebellious? Perfect. You have no bad habits, and will work until your fingernails fall out and your eyeballs roll onto the desk. The world awaits you. Older, wiser, bit of money saved, experienced with a stable job? Maybe a mortgage and kids? Your job is much harder…. Read more

You’re weird. Well, not normal anyway. Before you give me grief for telling you something you may not like to here, hear me out. Tell me if you relate to this. Yesterday I was at the barbershop getting my haircut, and, as usual I started to look around and take in the barbershop as an… Read more

One of the fastest ways we’ve found to make much more money for our clients is to profile their buyers for them. This is going to sound obvious, but it’s often overlooked. If you already have people buying your stuff you should find out who they are, what they like, and why they like your… Read more

Gaps in the Market for 2014 As ROAR’s PPC specialist, I’ve spent much of the New Year digging around in Google’s 2013 search data. Call me a geek (you wouldn’t be the first) but I love nothing more than seeing what the Great British public have been looking for on the World Wide Web, and… Read more

One of the services we offer is lead generation, where an interested prospect puts their virtual hand in the air and says “I’m interested, tell me more”. It’s what every business owner wants, more leads. BUT – Ask what they mean by a “lead” and the answer is always “contact with someone who needs my… Read more

I watch a lot of home shopping style ads on TV…. Sad, I know. I just love the thought that goes into them, how they sell, how they persuade, the offer the pitch, everything about them! One thing that I see time and time again on winning ads is a celebrity endorsement. Celebrity endorsements have… Read more