The Blog

Hanes brand clothing has now become the sponsor of the Rock N Roller Coaster at Disney MGM Studios. Minor changes such as signage reflecting the sponsorship should be implemented in the next few months, though rumors of being able to purchase tag-less T’s and tighty-whities in bulk at the ride’s exit remains to be seen.

On a more serious note, the agreement also includes Hanes taking over much of the Disney theme park apparel production. Both Disney and Hanes feel this switch will provide guests with a higher quality garment.