Posted tagged ‘consumers’

Throughout 2014, content marketing was a principal player in many organizations. Many experts, leaders, CEO’s, CMO’s, etc., said that the results they obtained from this were very effective, and they will also be relevant for years to come.

It is also very interesting to see how many marketing agencies show that mobile will play an important role as well. According to an eMarketer article, Mobile Search Market Too Big for Test-and-Learn, It is predicted that nearly 130 million US consumers will search via mobile phones using apps in the next four years.

The growing population of mobile searchers, coupled with changes made to algorithms and advertising platforms, have forced marketers to include mobile-specific tactics in their search engine optimization (SEO) and search engine marketing (SEM) strategies. But marketers need to brace themselves for another wave of change: Consumers are increasingly conducting vertical searches in category-specific apps, not mobile search engines.

Troughout the years, the predictions have always been very important in business, but have numbers. As my former boss at Merck always said : Numbers are Numbers.

However, he always told me : Juan Carlos : Opinion leaders are a very important key in any business that you want to start, and he was right. He was a very influential person to me, and of course I have to mention his name : Oscar Ferenczi.

I have always been believer that the biggest factor in our professional development is the knowledge that we learn from experts in various fields, and that predictions are always very important and will continue to be important.

All of this being said, I decided write this article titled “Visionaries : The 2015 Marketing Predictions”, in which visionaries, leaders, thinkers and experts in marketing world share their predictions for 2015.

I wanted to do this differently. Rather than write and write, I had an idea. I should ask them what they think about the predictions for 2015, and as expected, they are now sharing with us their thoughts.

The following quotes are from professionals in my network whom have had a great influence on myself and others in this professions including social business, social media marketing, digital marketing, coaching, etc.

I had the pleasure of conversing with the author : Sofie De Beule , Via Hangout on Air ( HOA)

Sofie, is a Community Manager at Belgium – based Social Media Company : Engagor.

During our conversation and review of her article, Sofie mentioned some importants points , as :

COO’s with Content Manager & Content Creators will lead the pack together, and she mentioned that we have to add to these teams , the Community Manager,because they are a very important part of the content.

Mentioned that is very important on the content have to be more Quality than of Quantity.

She talked about New Job titles content like : Google + Experts and Instagram Consultant, will pop up as well; Companies going to hiring new professionals and they have to be experts in these social media platforms.

Build Strong Relationships with Other Departments : All the organization has to be an important part of the vision and give good feedback to COO.

She explain the difference between CCO’s with Editors-in-Chief,still people are confused with the terms

And Sofie said the CCO will be the king of content and look what happens to the content marketing strategy during 2014.

If you wanna enjoy this conversation with Sofie , here the video :

I want to thank to sofie for this conversation , very professional and friendly.

Who does not need a business card?? and how many times we saw in our screens 250 free bussines cards !!??..The question is :we did the click?.. I Did..was in Vistaprint of course..

At the beginning, I was skeptical, and i wondered it was true that a company like Vistaprint could you send cards for free with your name and the design that you want!

After registering and designing my own personal card with all my data ….
They thanked me for being with Vistaprint and the after 21 days would have my cards…was surprise for my received my cards in my house, absolutely FREE !! and the material is very good…!

Anyway…When you register you get a code (and if you desire) to become a reseller of them…This is not a bad idea … they offer discounts and other benefits..That really you have…

When I mention about the kindness of Vistaprint, is that they send you emails, and also mentioning offers ,suggestions on how to increase your own business, either with them or not…and other interesting things..like web pages , domains,and all material advertising,etc.

That’s a excelent marketing and customer loyalty.. I constantly read the blog where we give tips to improve business and how we act with our customers..

I’ll recommend using Vistaprint, kind, easy, and do not saturate with many emails, only necessary, it is very wise and knows how to win a new customer like me,beside have many lenguages for make your things…really..

and remember always that is very important in our professional life and our daily life.. is The

I’m sure will be a success and with your help we will learn and good feedback that will help us that we all have more experience and learn!
Share the success, this blog will share successes and failures of our experiences, and thus turn these experiences into good things for our lives and our work in sales.

Also I share topics in Sales ,Marketing , Advertising, Tips,and Polls….we can share many topics such as Pharmaceutical,Food and Beverages,Data,Cellphones,Retail and many brands

This blog is dedicated to my dear son Juan Carlos, my mother Alicia and all people like the marketing,sales,advertising and PR.