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About Us

YSTAbout Us

We are a national children's charity passionate about creating a future where every child enjoys the life-changing benefits that come from play and sport. We are on a mission to pioneer new ways of using sport to improve children’s wellbeing and give them a brighter future.

A passion for the power of sport and improving children’s lives has been at the heart of the Youth Sport Trust since its inception. Since 1995 we have pioneered a way of working across practice, policy and research, building successful partnerships to forge a lasting legacy for improving young people’s lives.

Our approach, our passion and our values will always be integral to who we are. They form the foundations on which this strategic plan is built.

Our 2018-2022 strategy sets out how we will harness the power of sport, play and physical activity to tackle the challenges of a new generation.

The world in which we operate has changed considerably in recent years. Schools are facing new challenges and children’s lives are being transformed by technology. The alarming trend of recent times has been the continued decline in children’s wellbeing. Tackling that decline will be at the core of everything we do.

Through our work we intend to build on the successes and lessons of this charity’s past, and work in even greater depth to ensure the life-changing potential of sport is unlocked where it is needed most, both for today’s young people and for generations to come.

Our Strategy

In 2018 we launched our new five-year strategy, focusing on six objectives. At the heart of these objectives is a goal to tackle the alarming decline in young people's wellbeing.