North Creek  Izzy’s Market and Deli, owned by Dave and Kathy Waite, opened for business on May 25. Izzy’s, located at 282 Main St. across the street from the Grand Union, offers a wide selection of quality sandwiches and specialty food items.

Though there are several delis in the area, Izzy’s sets itself apart by offering a 100 percent home-cooked menu. Not only do the Waites roast and slice all of their own sandwich meat, but all of their bread is baked on-site. They brew coffee roasted in Bakers Mills. The store’s shelves are lined with variety of “local gourmet” products; almost everything in the store is made by small businesses located both in the Adirondacks and across the rest of New York.

The Waites, self-described “foodies,” first considered opening a full-service restaurant. North Creek already sports a good number of those, however, and the Waites saw an opening for made-to-order sandwiches using high-quality ingredients. The name, “Izzy’s,” comes from their daughter Isabelle, who attends first grade at Johnsburg Central School.

The Waites bought their building in February, and after several months of renovations and building their business model, opened to a surprisingly receptive clientele.

“Business has exceeded expectations,” said Kathy Waite. “And it’s not just visitors; we’ve built up a lot of local support.”

They aren’t letting their good fortune distract them from the future, however. The Waites plan to expand into specialty cheeses and dried meats, along with increased beer options and whole market foods. They also plan on expanding their menu for the fall season.

For more information, call 251-3000. Izzy’s Market and Deli is open seven days a week from 8 a.m. until 6 p.m. (closing at 8 p.m. on Thursdays). Closing time will change to 5 p.m. during the fall.