Email marketing is very profitable for any business, no matter what kind of product or service you are selling. And it works online as well as for Brick and Mortar Businesses. It’s significantly cheaper than other advertising methods and it helps build credibility with your subscribers.

These are the fundamentals of online success you definitively need to follow in order to get positive results in quite a short time:

5. Work hard to get email, blog subscribers and social network followers.

6. Work with others. Form JV relationships. Keep it going.

7. Learn how to refine your business but also put it into practice.

8. Your own input is absolutely vital.

9. But your OUTPUT defines when and how much the real fireworks happen!

10. As a result, you can generate more sales and profits. Once this
happens, rinse and repeat what works best. Always try to refine
your system and implement some new tools and twists.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Please read on to learn several more list-building ideas that will help you make the most of your email marketing efforts:

11. Provide useful, relevant and unique content. Your visitors will
not give you their email addresses just because they can subscribe
to your newsletter free of charge. You have to provide unique and
valuable information that will be useful to your subscribers.

12. Add a subscription form to every page of your website.
Make sure it stands out so it is easy to find. If appropriate, you can also
include it in more than one place. For instance, your opt-in form
might always appear in the top-left corner of your site, while you
also include an opt-in at the bottom of some of your popular articles.
Use Aweber or GetResponse as best choices of autoresponders.

13. Make it easy for your reader to sign up. The more information
you request, the fewer people will opt-in. In most cases, a name and
an email address should suffice. If it’s not necessary, don’t
include it here. (Note: If you don’t have a Privacy Policy, put
the words “privacy policy generator” into a search engine and
you should be able to find a suitable form for your readers to
review.

14. Publish a Privacy Policy. Let your readers know that they can
be confident you will not share their information with others. The
easiest way to do this is to set up a Privacy Policy web page and
provide the link to it below your opt-in form.

15. Show your first issue or other sample to your visitors.
This lets potential subscribers review your newsletter before they
sign up to determine if it is something they’d be interested in as in
my Educational Newsletter.

16. Archive past newsletter issues. A “library” of past newsletters
is both appealing and useful to visitors and builds your credibility
as an authority. In addition, if your articles are written with good
SEO techniques in mind, they can send additional traffic to your
website through good search engine positioning.

17. Contact other newsletter publishers. Introduce yourself and
explore ways you may be able to help each other. Perhaps you can
introduce other publisher’s newsletters or print articles they have
written to your list, with a link to sign up. When you contact them,
be sure to tell them why you think THEIR readers would like what
you have to offer and why YOUR readers would benefit from their
newsletters. This is a win-win scenario; both of you will build your
lists faster!

18. Give away bonuses subscribers can use. Create an opt-in
bonus for joining your subscriber list. You can write an ebook or
PDF report, or even hire a programmer to create downloadable or
web-based software. But don’t limit yourself to only a gift for
new opt-ins. Remind your readers that the next bonus is coming
soon. People hate to miss out on things. If you systematically
pass on “goodies” throughout the year, your subscribers are
unlikely to leave.

19. Ask your subscribers to pass it on. Word of mouth is a
powerful viral technique that works great with email marketing.
If your subscribers find the content you share with them to be
informative, they will pass your newsletter on to their friends.
This can be a good source of new subscribers. Do Forum Marketing
to get more exposure.

20. Let others reprint your newsletter as long as the content
is not modified. Any webmasters and newsletter publishers are
actively looking for high-quality content and, if they reprint
your newsletter, you will get new subscribers, traffic and links
pointing to your site.

21. Include a “Sign Up” button in the newsletter. If you are using
plain text instead of HTML, provide a text link to your subscription
page. You may feel that this is not required because the subscriber
is already on your list, but remember that readers will forward your
newsletters to others, reprint it online. You want to make it easy for
them to subscribe.

22. Add a squeeze page. A squeeze page has one goal? to get an
opt-in and build your list. Think of it like a mini-sales
letter for your subscription or opt-in bonus. It features a
powerful headline and a couple of very important benefits that
should make subscribers salivate to sign up to your list. Once
created, use a service such as WordTracker to find hundreds of
targeted keywords, and advertise there using pay-per-click
advertising from Google, MSN and Yahoo.

23. Include testimonials on your squeeze page. This is crucial.
Put 1 or 2 strong testimonials from satisfied subscribers on your
squeeze page. This can be in any format, but you may find that
multimedia (audio or video social proof) is more “believable”. To
increase that believability, include full names, locations and/or
URLs. Don’t use “Bob K, FL” as a testimonial name.

24. Blog religiously. Blogging is a great way to communicate with
your potential customers, and it creates a nice synergy with your
email marketing. Be sure to include your newsletter sign-up form
on each page of your blog. You can start a free blog at Blogger orWordPress.

25. Post on other blogs. Post great comments and information
on similar blogs with a link to your squeeze or opt-in page. Also
comment on others’ blogs through trackbacks. In most cases,
your comments will be posted on their blogs with a link back
to your site. This is an easy way to generate new traffic and
subscribers.

That’s quite a lot of content and ideas to implement. So, please take your time to get everything set up in a good and serious manner. Take out what you think will work best for you. Do one thing after the other, try it out, don’t forget to track your results.

Once something works out to your satisfaction, come back and start a new task. If you sign up to my Martin Bigler’s Educational Newsletter, you can profit from a lot more useful tips and free tools to build your virtual real estate empire successfully in a very short time. Just be willing to work for your dream. It’s really worth the effort!