The Marketing Planning Coach (Teach Yourself)

Who are you?* Anyone with a product or service to marketWhere will this book take you?* You will have a fully fledged business plan ready to implement and trackHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesBy the end of this book you will have a marketing plan ready to implement and track- Set your goals- Understand your customers- Explore the competitive environment- Generate innovative ideas- Set up systems to track your success