The Open University of Hong Kong

Centre for International Business

The Centre for International Business (CIB) has been established under IIBG. The centre is responsible for research in three different fields: 1) big data analytics; 2) foreign direct investment; and 3) internationalization strategies of Chinese firms. Each field is led by an internationally renowned Distinguished Professor and a senior academic staff member of the OUHK. The research focus and work-in-progress of the three fields are as follows:

1. Big Data AnalyticsTeam:

Dr Matthew Yeung (OUHK)

Professor Graham Kendall (The University of Nottingham)

With the invaluable research experience of Professor Graham Kendall, a globally renowned expert in application of operations research and big data in sports, the team explores the impact of factors such as the incorporation of influential players, scheduling of fixtures and changes of managers on match outcomes. In addition, the team will also investigate the shock from relegation using intervention analysis.

2. Foreign Direct Investment Team:

Professor Alan Au (OUHK)

Professor Mario Kafouros (University of Leeds)

Under the supervision of Professor Mario Kafouros, an internationally celebrated scholar in innovation and international business, the team concentrates on research related to foreign direct investment, international business and innovation. The team explores research opportunities related to foreign direct investment in the global business world, and generates research output that benefits academics, the public and the business communities.

3. Internationalization Strategies of Chinese Firms Team:

Dr Rebecca Lau (OUHK)

Professor Joseph Cheng (University of Illinois at Urbana-Champaign)

With the expertise from Professor Joseph Cheng, a world renowned scholar in innovation and international business, the team focuses on research related to government policies and internationalization strategies of Chinese firms. The team explores research opportunities linking various government policies and regulations up with different types of internationalization strategies of Chinese firms including start-ups in the Asia-Pacific region, thus examining the impact of regulatory settings on new business creation and growth.

4. International Marketing Team:

Professor Alan Au (OUHK)

Professor Tamer Cavusgil (Georgia State University)

Under the guidance of Professor Tamer Cavusgil, an internationally renowned scholar in international business and marketing, the research team focuses on international consumer behaviour. The team attempts to explore the issues related to emerging markets, buyer-seller relationships, and cross-border business.