Since Renault and Nissan formed a strategic alliance in 1999, the two companies have made tremendous strides in streamlining their business, with sales performances significantly improving for both companies.

To further its efforts, Nissan Motor Co., Ltd. announced today that it will establish a new company, Renault Japon Co., Ltd., to import and sell Renault vehicles in Japan.

While Nissan Trading Co. was originally responsible for Renault operations in Japan, the decision to form Renault Japon was based on the need to establish a flexible management system that is able to make quick marketing decisions. Renault Japon will operate as a subsidiary of Nissan Motor Co., working closely with Nissan’s sales strategy.