Alumni Agenda

Interactive presentation and discussion about how to introduce, grow and develop a brand and the challenges that come along with this.

Who doesn't like cheese?

What about chocolate?

Have you ever thought about them together?

Adolfo Torre, Marketing Manager at Kraft Foods Iberia , is going to talk about how Kraft has built a brand like Philadelphia overtime, one of the biggest innovation successes "Philadelphia + Milka" and a lot more.

About Alumni & Careers

To promote an everlasting relationship among the members of the IE community, facilitating a common platform of business, career development and lifelong learning opportunities, with the objective to propel personal and professional development of IE students and alumni, in accordance with the principles and values of IE.

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There are events and services that are exclusive for students and/or alumni associated members of IE.

Online Programs

The event
is an online program and this link leads you to the Executive Education web where you will be informed and given all the details with the description of the program. We remind you that belonging to the Alumni Association entails having a number of advantages and benefits to take these programs. If you want to know about them login.