WHO WE ARE

Surprise Attack Consulting is a games and technology specialist PR and marketing agency. We are led by industry veterans and staffed exclusively by gamers and technology enthusiasts.

We work with video game publishers and technology companies to promote their products and services in the Australian and New Zealand markets.

If you want to reach the gamer audience with your brand or product then we’d love to talk to you too.

PR & MARKETING | AUSTRALIA & NEW ZEALAND

GAMES SPECIALIST | TECH-LOVING

PR & MARKETING | AUSTRALIA & NEW ZEALAND

GAMES SPECIALIST | TECH-LOVING

WHAT WE DO

These are the things we jump out of bed to do on any given day:

Delivering outstanding press coverage

We have worked with the Australian and New Zealand games and technology media for over a decade. Game and technology product reviews, interviews, news pieces, promotions, Let’s Play videos, Twitch streams or magazine features, it’s all in a day’s work for our public relations specialists.

Building and engaging communities

Whether it’s managing social media channels, running community events or supporting influencers and community sites we help games and technology companies connect with their audiences.

Developing and managing eSports programs

With years of eSports experience in our team and a network of connections across all the eSports organisations, events and LAN centres, we help games to build and foster their competitive scene, manage team sponsorships and advise brands on how to reach this highly engaged audience.

Executing outstanding events and show booths

We run events - everything from eSports viewing parties to huge booths at major conventions, such as PAX Australia, or trade shows like the EB Games Vendor show. Our team handles the management of every element so that you don’t have to stress.

Helping indie developers do their own marketing

We love working with indie developers and empowering them to handle their own marketing and public relations. Our communications kit packages for indies are designed to provide a foundation for their communications and expertise on call when they need advice.

OUR TEAM

Our team is comprised exclusively of gamers and tech enthusiasts with years of PR and marketing experience in the local industry. We hire for passion and expertise and are proud to have assembled an elite crew.

Surprise Attack was founded in 2011 by Chris Wright, a veteran of the games industry with more than 15 years experience delivering results for companies including THQ, Capcom, SEGA, Activision, Disney, Microsoft, and more.

Chris Wright

Managing Director

Brand and strategy specialist

James Kozanecki

Account Manager

PR specialist

Daniel Chlebowczyk

Account Manager

eSports specialist

Fiona Murray

Finance Manager

Collecting the monies specialist

Stephen Heller

Account Executive

Community specialist

Emma Graham

Account Executive

YouTube and Twitch specialist

Lauren Clinnick

Account Executive

Marketing specialist

Katie Gall

Account Executive

Strategy and UX specialist

CLIENTS

We work with great companies. Here are a few of our clients past and present: