Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and […]

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]

This Valentine’s Day, 360i client Oreo is giving everyone—especially skeptical Millennials who aren’t exactly enthusiastic about the holiday—something they can love: stories about awkward, unexpected romance. Featuring the brand’s newly released Red Velvet flavored Oreos, the campaign centers around the idea that Red Velvet seems to have a certain “effect” on people, no matter their […]

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]

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About This Blog

The 360i blog provides insight into the changing marketing landscape. We’ll break down the headlines and simplify the complex in a way that’s both helpful and actionable for brands connecting with consumers in the Digital Age.