Evolution’s Year in Review: New Brand, New Opportunities

At Evolution Consulting & Research our main goal has always been, and continues to be, providing our clients and partners with information and recommendations that enlighten their decision-making capability and transform their position in the marketplace. In keeping with this commitment, our leadership determined it was time to take a hard look at our core offerings and our space in the pharmaceutical marketing research industry. After a great deal of discussion and examination, and some marketing research of our own, we are pleased to share our new brand, new website and greater focus on consulting services.

In 2014 we refreshed our visual brand and officially changed our name from Evolution Marketing Research to Evolution Consulting & Research, recognizing the shift in client needs from pure marketing research services to strategic consulting partner. Through these strategic partnerships Evolution provides valuable guidance to pharmaceutical companies looking to better develop and market their products.

We also launched a new website that details our service offerings, leadership and team bios, therapeutic areas of specialty and locations across the globe where we work.

Along with the new name and new website, we more formally structured our services into the following areas:

* Marketing Research – The firm continues to provide unparalleled research capabilities and customized methodologies as the backbone of Evolution’s client services providing increased efficiencies and yielding superior results.

* Product Development – Evolution works with clients to develop new products and markets by identifying new product areas and designing strategies for the development and execution of product marketing plans.

* Competitive Readiness – Evolution’s experts strengthen a product’s commercialization strategy by taking a comprehensive look at the product development process, creating a promotional platform, and assessing competitive threat and the impact of market changes.

* Forensic Assessment – Evolution offers in-depth, retrospective analysis of a product’s performance following its launch, including the impact of key market events, the viability of product line extensions, and market underperformance and/or optimization.

At the end of the day, all of these efforts were undertaken so that we may better serve you and all of your research and consulting needs. For more information or to find out how we may help you in the coming year contact Mike Heasley at mheasley@evolutionconsulting.com or on our Contact Us page.