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Monday's 'SpongeBob' draws 7.7 mil viewers

TLC's 'Jon & Kate' had most-watched episode ever

Nickelodeon's "SpongeBob SquarePants" had a big night Monday, drawing 7.7 million total viewers to a half-hour special at 8 p.m.

That made the "WhoBob WhatPants?" special the most-watched entertainment program of the night among total viewers – and second overall to ESPN's "Monday Night Football" -- and the No. 1 telecast on all of TV in the kids and tween demos. The special averaged 4.1 million kids 2-11, 2.7 million kids 6-11 and 2.3 million tweens 9-14.

At Nick.com, a "WhoBob WhatPants?" game has generated 2.6 million game plays since Oct. 2, while a "WhoBob" video has generated 2.2 million streams on TurboNick, Nickelodeon's broadband video player, since its Oct. 12 launch.

TLC said it ranked as the No. 2 ad-supported cable network for the night among women 25-54.

Elsewhere, Bravo's "The Real Housewives of Atlanta" averaged 1.2 million viewers in its second episode at 9 p.m. Tuesday. That's an 80% increase over the series premiere, which aired opposite the second presidential debate between John McCain and Barack Obama. The episode was up 98% in adults 18-49, averaging 873,000 viewers in the demo.

The season finale of Bravo's "The Rachel Zoe Project" averaged 960,000 viewers at 10 p.m. Tuesday, including 661,000 adults 18-49.