Starbucks to roll out hand-crafted soda

8:20 AM,
Jun. 23, 2014

Starbuck Fizzio Spiced Root Beer

Written by

Bruce Horovitz
USA TODAY

On Tuesday, the designer coffee kingpin will try to become a designer soft drink titan, too, with the launch of three flavors of Fizzio Handcrafted Sodas made by baristas at more than 3,000 locations across the U.S. Sunbelt. It's a carefully calculated bid to drum-up afternoon business and evolve yet another beverage specialty.

If it works, Starbucks will have given folks yet another reason to willingly pay a premium for beverages that are part show and part show-off. ...