New Perpectives for Spring/Summer 2018

Scroll down to view the Swarovski Spring/Summer 2018 trends and highlights.

Renowned for creating beautifully crafted crystals, Swarovski’s innovations are sparked by stories that capture the defining mood of the moment in ways that have meaning.

Swarovski’s innovations tell our story, share our beliefs, and highlight our desires—this season, our story is the need for New Perspectives. Driven by the Millennials and Generation Z, Spring/Summer 2018’s crystal innovations reflect the value revolution that is taking place as we seek to redefine ourselves: an age of disruption.

Tired of the labels, diversity in looks and aesthetics is becoming the norm. Generation X, the first truly individualist generation to rebel against stereotypical thinking, is actively redefining middle age, pushing towards individualism and non-conformity. Generation Y and Z, meanwhile, are turning everything we held true in the past on its head, eradicating labels from fashion, lifestyles, gender, and even religions.

In our new world, women are redefining themselves and their position in society (seen in the rise of being single); men are fronting makeup campaigns for traditional women’s cosmetic brands; male models showcase women’s clothes in advertising and on catwalks; and the natural and the digital are merging.

The story behind Swarovski’s Spring/Summer 2018 crystal innovations focuses on the need forNew Perspectives. Four new trends characterize the mood: Gang Star, No Normal, Hacked Nature, and Spell Bound.