LOS ANGELES, Nov. 27, 2012 /PRNewswire-iReach/ -- A magazine set to launch next month will shine light on a previously obscure facet of still and cinematic photography: the personal unfiltered work of the artist. Issue Zero of Wolf Magazine will debut Dec. 12 at the São Paolo Fashion Film Festival, an annual gathering of fashion auteurs in Brazil.

"Our goal is to open doors to the creative process and inspire a new generation of artists and photographers to remain true to their practice," says Land, a renowned photographer and producer in his own right as well as President of the Red Digital Cinema Camera Company. "The magazine intends to set a new tone of visual expression, one that's authentic, organic, raw and unfiltered."

Wolf's edgy aesthetic taps into the experimental side of photography – it explores the unsung and uncommercialized corner of modern artistic imagery. That mission statement separates Wolf from the pack of publications that demand perfectly manicured, manipulated images that plainly obscure reality. The about-to-launch "lone Wolf" in fashion photography reveals – and celebrates – the unprocessed, the raw, the real.

"In a period of profound changes and challenges, Wolf presents ideas that will bring a new perspective and authenticity to the world of photography and fashion," says Treu, a fashion industry veteran. "I'm thrilled to be part of an effort that gives artists a blank canvas to explore both still and motion – and to break some rules in the process."

Wolf will appear in large glossy print format as well as online. As an independent publisher, Wolf will uphold its own standard to display the finest art photography in the world, both in print and through film and will offer photographers the latest tools of the trade, including the storied ultra-high resolution RED Camera that has revolutionized the film industry. That multimedia approach reflects the publication's effort to merge creative disciplines by promoting an arena for artists to strike up new interactions and find a community of like-minded iconoclasts.

Bruno Maric, founder and curator of similarly iconoclastic www.fashionography.net, lauded Wolf's effort to stay on the bleeding-edge of artistic expression.

"Publications such as Wolf Magazine are rare in that they strive to give artists the freedom to truly express themselves through their work," says Maric, who describes his own site as "a hedonistic dream." "There are no rules when fashion goes beyond the confines of clothes."

That out-of-the-box thinking applies to technology as much as artistic expression, Land adds.

"Wolf points to future practices in creativity by bridging photography and technology," Land says. "We're creative people who will inevitably develop unforeseen forms of beauty and understanding. After all, to quote American writer and filmmaker Susan Sontag, 'Today everything exists to end in a photograph.'"

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