Is your landing page optimized for the goal you want to achieve?

A few months ago I decided I wanted to learn how to cook. Properly cook.

There were moments when I made it work and I cooked a delicious meal. Or dessert.

Like this ramen.

Or this apple pie.

Or this half-eaten duck. (Don’t judge, I was hungry.)

But then, there was my incident with sweet potatoes. Unfortunately I didn’t take photos of that disaster, but here’s the story.

I always wanted to make crispy sweet potato chips. But I’ve failed every single time.

This time around I equipped myself with three different recipes, all with different strategy. I was determined to make it work.

I followed each strategy to a T, but I failed. Three times.

That got me thinking — if I’m always following a good recipe, but fail every time, there’s something else.

And I remembered of Facebook Ads and experiences other people had.

You follow the rules and fail. Why?

Has this ever happened to you?

You followed the rules, you did exactly what the blog post or webinar told you to do, you launched a great campaign that generated a lot of clicks and engagement.

But when it was time to measure its effectiveness in terms of conversions, those campaigns basically failed. Big time.

What was happening?

It’s your landing page!

Next time this happens, stop for a moment and think.

Is it really the fault of Facebook Ads? Or is it possible the problem actually lies in your landing page?

Just like it happened to me. I followed the rules, I did everything but still failed. Turns out, my oven wasn’t optimized for the result I wanted. I have used the wrong setting. Every time.

Because keep in mind:

You can run the best Facebook Ads in the world, but if your landing page isn’t optimized for conversions, you’re not going to achieve the results you want.

What’s the solution then?

How can you make sure that your landing page is optimized for conversions? If it’s not, how can you optimize it properly?

I recently recorded another BONUS EPISODE for those who purchased the Master Package of The Science of Facebook Ads. Here’s a little snippet of my interview with Nicholas Scalice where we talk about that.