Why are online brand protection, and trademark infringement on Amazon a big deal?

If the brand that you sell has an infringing trademark, the owner of a similar trademark might file a lawsuit. You may be sued and forced to pay damages and give up rights to using the trademark, wasting your effort, time and money.

Sellers on Amazon are not allowed to create listings or brand pages that infringe trademark rights.

Risk confusion in the marketplace where someone confuses a different brand with yours.