#Google says advertisers can make more of #AdWords on #BlackFriday https://t.co/o8jUiRAONx https://t.co/Q0CXEMMhMT

In its post it says that mobile searches were up to 11% higher over Black Friday than at any other weekend in the holiday period last year. It has used an analysis of data to set out a roadmap for AdWords users to ramp up their sales, based on shopping habits and patterns from last year. 1. Prepare for an afternoon rush rather than a morning one Image source: Google Google’s data shows that the focus of Black Friday buying is in the afternoon rather than the morning, with the 2pm – 4pm slot being the busiest. It also says that department stores tend to be busier on Thanksgiving evening, with spikes in traffic recorded around 6pm – 7pm. Takeaway : Shoppers are hunting for deals at specific times. If you advertised last year, look for the peaks and troughs in your AdWords data. Use this to inform your scheduling activity and consider building higher intensity campaigns – per...