Netayahu's office is promising a big social media push around the visit. So far, there has been much more publicity about the trip in Israel than there has been in the United States. The Israeli government last month even released a tentative schedule for the president, something the White House has declined to talk about at all.

The media in Israel, it seems, are taking the hubbub in stride, even jabbing a little fun at it.

"One government official deflected criticism that the logo idea was kitschy, saying there was a great deal of public enthusiasm in the visit, and this was one way of tapping into it," the Jerusalem Post reports. "He chuckled dismissively when asked if there would also be a soft drink sponsor."