Overview:Your credit union has finally made the decision to jump into the world of social networking and wants to start using Facebook. As the world’s number one social network, it’s certainly a good place to start. Over one billion people are part of this global community. Since "you never get a second chance to make a first impression,” how can your credit union prepare for the transition into the online social world?

What steps are needed to get started quickly, but also ensure you’ve dotted your "i”s and crossed your "t”s? This session is intended for the newer business user to Facebook. It will address the issues surrounding Facebook and how they impact a credit union’s participation and engagement strategy.

What You Will Learn:

Document the important conversations leading to your credit union’s involvement in social networking, including proper risk and readiness assessment tool strategies

Compliance risks: advertising, retention, and liability

Is Facebook the right place for your credit union? Setting accomplishment expectationsImportance of staff training so employees understand why your credit union is launching a Facebook page and how to communicate this to members

Whether to provide Facebook access to credit union employees and the pros and cons for giving them access

Basic elements of Facebook page layout: how to leverage the cover photo, applications, and timeline to ensure people are informed and keep coming back

Content-creation strategies: get your posts seen by understanding Facebook’s EdgeRank and what it means when you produce page content.

Who Should Attend?This informative session is designed for both senior management as well as the hands-on marketing manager. Anyone involved in, or responsible for, the marketing and promotion of your credit union will come away with good ideas that can be implemented. Attendance verification for CE credits provided upon request.

About the Presenter: Eric C. Cook, WSI Internet ConsultingEric Cook was the driving force behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first "hometown” banks in the nation with a web presence. He brought customers real-time online banking capability and a variety of other online conveniences in his 15 years with the bank. Starting as a teller, and culminating his career as a as regional president for a Michigan-based, publicly-traded community bank, Eric left banking in 2007.Eric now owns his own consulting practice, focused on helping organizations (especially financial institutions) better understand and leverage the power of the Internet as a strategic business tool. He uses hands-on experience combined with state-of-the-art Internet solutions to help clients achieve online success through creative web development, online marketing, and social media strategies.