VMIX is an online community catering to filmmakers, musicians, and fans of both groups. It offers useful blogging fodder like embed codes, streaming audio, and more. By joining VMIX, you can do things like friend major film studios and perhaps get someone to watch your otherwise undiscovered artistic gems. Maybe. Who knows.

I suspect the primary motivation behind Fox Searchlight’s partnership with VMIX was to increase search ability for it’s exclusive content.

VMIX is also on MySpace, with the caption “Creative Is Sexy”. heheheh. IFC is in their top 16, and they have posted a quote from Fox Searchlight:

“VMIX is the video provider for our redesigned Fox Searchlight site because of their superior video encoding, ease of integration and the abillity to fully brand our viral player.”
– Stephanie Allen, EVP of Creative Advertising and New Media, Twentieth Century Fox Searchlight

I haven’t joined VMIX and probably never will, but I do like the option of watching and sharing clips I find while on the Fox Searchlight official website, and VMIX’s player works well and is unobtrusive, unlike some others I can think of. I know its the VMIX player that I am using, but it’s not so garish that it is distracting from my viewing experience.

I only wonder why Fox Searching didn’t jump on the Brightcove bandwagon like everyone else… Perhaps because Brightcove serves everyone, while VMIX is tailored to film makers and fans.