“Under a business-to-consumer model, we have been running a successful business in Europe for some time. However, to aid rapid growth and maximise new global market opportunities, we recognised that moving to a business-to-business model was the best way forward.” says Thomas Bostrøm Jørgensen, Chief Executive Officer, Luup,

Luup chose the Fujitsu and Rule Financial partnership to work with the Executive Team for an intensive, highly focused ten week period. Together with Luup's Executive Team, Fujitsu and Rule Financial identified the market opportunity that would place it as a leader in the market.