On the list of reasons to buy a Ferrari—“Because I can” is usually enough—a free oil change might seem as pointless as a free toaster at your savings-and-loan. But with cars like the Ferrari FF showing that even the rich have practical concerns, Ferrari plans to offer free scheduled maintenance on its famously pampered cars.

As the seven-year Ferrari Genuine Maintenance program rolls out in Italy for the FF, California, and 458 Italia, Ferrari isn’t officially saying when American buyers will see the same deal. But as with all things Italian, it helps to be patient. The program covers one scheduled service visit each year, including fluids, normal-wear parts, and labor. In contrast to, say, BMW’s maintenance plan, there’s no mention of bonus brake pads or other high-wear components. Ferrari’s plan is, however, transferable, so buyers of four-year-old Italias will still have three years of free service.

Enzo Francesconi, vice-president of after sales for Ferrari North America, tells us the seven-year plan, apparently a first for an ultra-luxury automaker, is a key initiative for the company. “We are currently working out the terms and details to adapt this plan to the U.S. market, which is the largest one for Ferrari,” he says.

Don Pintavalle, service manager at Miller Motorcars in Greenwich, Connecticut—whose brand stable includes Ferrari, Aston Martin, Bugatti, Bentley, and McLaren—says that many Ferrari owners pop in once a year for service, even if they never come close to 3000- or 5000-mile service intervals.

“Especially here up north, with people driving April through October, we see owners putting on 500 or 600 miles a year,” he says.

According to Pintavalle, owners of some older Ferraris from the ’70s and ’80s can rack up serious bills during regular check-ups—as much as $7000 or $8000, even with labor running a mere $140 or $150 per hour. That’s because models such as the 355 require engine removal to perform even routine chores such as replacing belts and gaskets. Oil changes on these cars can cost $500, split between parts and labor, due to both large oil capacities—10 to 12 quarts for some cars—and various parts and underbody panels that must be removed to drain the oil.

In contrast, owners of many newer Ferraris shell out only about $800 to $2200 for yearly physicals, depending on how recent their car is.

“They’ve gone to great lengths to make the cars reliable and easier to service,” Pintavalle says.

Applying those basic rates, the plan might save an owner roughly $6000 to $15,000 in out-of-pocket costs over seven years. Considering the depth of a typical tifosi’spockets, that sounds like chump change. Yet Pintavalle says that even wealthy patrons are keeping tabs on their post-recession spending.

“In this day and age, maintenance costs are something to factor in when purchasing any vehicle, whether it’s a Ferrari or a Honda Civic,” Pintavalle says. Finally, something in common between a Ferrari and a Honda.