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The ROI of Using the HubSpot Growth Suite

Customers Who Use HubSpot Grow Better

In 2018, we completed a research study on the ROI of using the HubSpot Growth Platform. Highlights include:

2.1x

more visitors per month within one year

2.5x

more leads per month within one year

70%

of customers saw an increase in lead to customer conversion rate

Average lead growth with HubSpot's software

3 Months

6 Months

1 Year

1-5 employees

3 Months

2.0x

6 Months

3.7x

1 Year

6.2x

6-10 employees

3 Months

1.5x

6 Months

1.7x

1 Year

2.1x

11-25 employees

3 Months

1.9x

6 Months

2.8x

1 Year

4.2x

26-50 employees

3 Months

1.40x

6 Months

1.80x

1 Year

2.90x

51-200 employees

3 Months

1.50x

6 Months

1.70x

1 Year

2.90x

200+ employees

3 Months

1.50x

6 Months

1.80x

1 Year

2.30x

Lead growth shown is for customers in North America. Download the full report for local data in your region.

Our Landing Pages have an average 55% conversion rate, while our visitor to contact rate is amazing – 13% of all visitors to the website have either signed up for a trial or given us their information. Our closed deals have increased; we have a 5% conversion rate from contact to paying customer.