Creative content company Alkemy X has added Robert Boocheck and Jordan Fein to its directorial roster. At Alkemy X, Boocheck has already wrapped a campaign for event-driven messaging platform Solace via The Barbarian Group while Fein recently helmed a commercial for Penn State Health. The two directors will be based out of the company’s New York office.

A comedy/dialogue director with a flair for strong art direction, Boocheck was most recently repped by Honor Society. He was previously with such companies as Click 3X and Oil Factory. Boocheck launched his film career working for director Sam Raimi, and has since directed campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. His music videos credits include seminal punk and indie bands, such as Bad Religion and Death Cab For Cutie.

Boocheck’s commercial work has earned Clio, One Show, and Addy awards, while his short films have been shown at major festivals including Telluride, the Toronto International Film Festival, and Fantastic Fest. Equally skilled in the creative direction of character animation and VFX, Boocheck has seen his video work featured as an exhibit at the MOCA in Los Angeles.

Fein is known for his cinematic style and ability to capture human moments with authenticity. He joins Alkemy X after being repped by Hone Production, where he helmed campaigns for Squarespace, Range Rover, Verizon, and Adobe. Before that, he was with 1stAveMachine, where his “Highway Robbery” spot for Volvo was awarded a Silver and two Bronze Cannes Lions, a Clio Award, and a One Show Award in 2016.

Fein is an alumnus of the NYU Film Program and the Panavision New Filmmakers Program, and is a recipient of support from the Alfred P. Sloan Foundation, the International Documentary Association, and more recently, the Points North Fellowship for co-directing his first documentary feature, “The Blessing.” As a filmmaker, he’s garnered a Grand Jury Prize at the Dallas International Film Festival, Best Feature Documentary at the Arizona International Film Festival, and Best of Fest at the Minneapolis St. Paul International Film Festival.