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News Releases

Toyota aims to create a more inclusive society via Tokyo 2020

Aug 24, 2018

Filters:Corporate

TOKYO (Aug. 24, 2018) – As a worldwide partner of the Olympic and Paralympic Games, Toyota Motor Corporation is supporting Para sports and contributing to creating a more inclusive society at the grassroots level, as well as through cooperation with The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020 Organising Committee) and the broader business community in Japan. During the upcoming Paralympic Games, Toyota will encourage further interest in Para sports around the world while providing “Mobility for All” solutions.

Speaking on Toyota’s focus on the Paralympics, Akio Toyoda, President of Toyota Motor Corporation, said, “Through my meetings with Sir Philip Craven when he was President of the International Paralympic Committee in 2015, and with many Para athletes since, I have become even more committed to the idea that Toyota should provide mobility solutions for all people. With this in mind, we are taking steps as a mobility company, not just by making ‘ever-better cars’, but also by aiming to address various mobility needs above and beyond cars.”

He continued, “I am convinced this journey will help us appreciate differences as individuality, and lead us to free ourselves from the sort of fixed thinking that can hold back large organizations like ours, and from prejudice and discrimination in society at large. I see Toyota’s involvement with the Paralympic movement as taking a decisive step toward our goal of “One Toyota” and as a humble step to help achieve Sir Philip’s motto, “One World, One Dream, One People.”

“Toyota’s aim of ‘Mobility for All’ is not just for those with impairments, but has broader implications for all people, and therefore has special meaning,” said Sir Philip Craven, a member of Toyota Motor Corporation’s board of directors since June 2018. “The first time Akio Toyoda visited the IPC headquarters a few years back, he recorded ‘Fight for the Future. One World, One Dream, One People, One Toyota.’ in our guestbook, and that left a strong impression on me. I came to believe that fighting together with Toyota may truly lead to a better future where all people will be able to have the freedom to move.”

Toyota is supporting the Paralympic movement through internal activities involving its employees, and by working in partnership with Tokyo 2020 Organising Committee and the All Japan Business Committee.

In 2017, Toyota began grassroots activities around the world related to expanding interest in Para sports, including:

a) Activities to expand interest in Para sports

When signing the agreement to become worldwide partner of the IPC, Toyota also signed an agreement to become a partner to approximately 180 local National Paralympic Committees (NPCs). Working closely with each NPC, Toyota aims to increase and develop interest in Para sports globally.

Technology support for Para athletes:

Toyota is challenging itself to develop equipment for Para athletes with the technological capabilities and engineering know-how learned from making cars in America, Japan, and Germany.

For the PyeongChang 2018 Paralympic Winter Games, Toyota worked with other equipment developers and athletes, including alpine skier Taiki Morii, on the development of a new chair ski, and cross-country skier and biathlete Andrea Eskau, on the development of a ski-sled with Toyota Motor Sports GmBH.

Looking ahead to Tokyo 2020, Toyota R&D employees are forming project teams to take on the challenge of improving equipment used by athletes in the summer para sports.

Support to National Paralympic Committees:

The Agitos Foundation, the IPC’s development arm, is the leading global organization for developing Para sport as a tool for changing lives and contributing to an inclusive society for all. It works with NPCs and other organizations around the world.

The worldwide partnership agreement between Toyota and the IPC has made it possible for the Agitos Foundation to deliver a program called “NPC Development Programme powered by Toyota”, which offers support and training in the areas of organizational development, sport technical training and athlete development. The objective is to increase the organizational capability and professionalism of NPCs so they can better expand the reach of Para sports in their countries.

In various countries, working closely with the NPCs, Toyota aims to expand interest in Para sports by working with local populations and by connecting local businesses to each NPC.

Activities to increase awareness of Para sports:

Toyota became a gold partner of the Japan Boccia Association in May 2017 and the official sponsor of the Japan Wheelchair Basketball Association.

With these two partnerships as a focal point, Toyota will help increase awareness of Para sports by hosting experiential events in regions in Japan, providing operational volunteers, and by having Toyota employees attend local Para sports events, supporting the athletes, especially those where Toyota employee athletes are competing.

Additionally, Toyota is sponsoring other major international Para competitions, such as the 2018 World Para Swimming European Championships held in Dublin, Ireland from August 13-19.

Employment and sponsorship:

Toyota already employs and sponsors a large number of athletes, both within and outside of Japan, including Para athletes.

In addition, Toyota is exploring how it may employ more Para athletes around the world.

The Toyota Mobility Foundation (TMF) “Mobility Unlimited Challenge”

As a separate entity, the Toyota Mobility Foundation is currently running a global idea contest, the “Mobility Unlimited Challenge,” aiming to develop innovative assistive tools to help provide the freedom of movement to those with impairments. The challenge was issued in November 2017, and the winning idea will receive up to $4 million USD in development support. The winner is scheduled to be announced at Tokyo 2020.

b) Activities related to mobility solutions

Toyota is engaged in activities with various stakeholders and local communities in Japan to support the movement of people with limited transportation options.

Regional transportation assistance project:

(Joint verification project in Akita Prefecture, Yokota City)

With a declining population, the people in Yokota City are seeing reductions in the scheduled bus routes they rely on.

To maintain these routes, Toyota is providing assistive vehicles (WelCab) at no cost. The vehicles are driven by paid volunteers over the age of 60, operated by the city, and service six small towns in the area.

By participating in activities to maintain routes in the area and working with local authorities and residents to help provide alternative ways to move from place to place, Toyota is able to contribute to local needs by exploring potential solutions to mobility problems.

Similar activities are currently being considered for additional regional/rural towns and villages within Japan.

Barrier-free promotion project with train-transport operators:

Toyota has started working with train operators in the Kanto and Chubu areas of Japan to implement barrier-free options.

Toyota is using the know-how and experience it has gained from its own systems at its factories to improve accessibility at public transportation locations. ​

II. Contribution to the Tokyo 2020 Games

As worldwide partner of the Olympic and Paralympic Games, in addition to the mobility solutions that it will provide to the Games, Toyota will also work with its dealers, group companies and Tokyo 2020 Organising Committee, the Japanese government and the city of Tokyo in the following ways:

Everyone’s Medal Project (“Minna no Medaru” Project)

Toyota’s Japanese dealers across the country are participating in the “Everyone’s Medal Project” promoted by the Tokyo 2020 Organising Committee in cooperation with the Ministry of the Environment and the City of Tokyo.

The project aims to make 5,000 gold, silver, and bronze medals for Tokyo 2020 by collecting and recycling metal from small and portable electronics.

To do this, Toyota will be placing return/recycling boxes at more than 6,000 Toyota and Lexus dealers and Toyota Rent-a-Lease dealers nationwide starting from September 2018, where people can bring in their old portable electronic devices such as unused cell phones, etc. and contribute to a sustainable society.

Employee Volunteerism

For Tokyo 2020, Toyota will be supporting and promoting volunteerism in various ways, including offering hundreds of dealer, group company, and its own employees the opportunity to participate as games volunteers for the Games. ​

III. Activities with the business world in Japan

To support the Games, the business community in Japan created the "All Japan Business Committee" with the objective of creating legacy for Tokyo 2020 and the future after the Games. The group is the coming together of three Japan economic/business organizations: the Japan Business Federation, the Japan Chamber of Commerce and Industry, and the Japan Association of Corporate Executives. Akio Toyoda is supporting the effort by chairing the Committee which is encouraging the participation of companies large and small nationwide in cooperation with state and local governments and civil society.

Experiencing Para sports

Toyota and the All Japan Business Committee will deepen understanding of Para sports by creating opportunities for people to meet athletes and experience their sports.

There have already been more than 2,500 people from approximately 280 organizations that have participated and been connected directly to the nationwide movement, and Toyota athletes or staff took part in all of them.

Providing venues and volunteers, Toyota has supported activities of the All Japan Business Committee-run “Japan City Expo,” an exhibition of products from businesses held in cities through Japan to promote the attractiveness of Japan based on the themes of traditional culture and Olympic revival.

The All Japan Business Committee, working together with the chambers of commerce and industry in major metropolitan areas nationwide, has held exhibitions in six metropolitan areas in Japan with the theme of supporting the revival of these regions hit by severe natural disasters in recent years. Since July 2018 volunteers offered by approximately 300 organizations and companies, including Toyota, have participated.

Promoting Japan’s technological leadership

The All Japan Business Committee has gathered the latest cutting-edge technologies from across Japan that will support Tokyo 2020, and has opened a joint technology business “COUNTDOWN SHOWCASE” exhibit together with Japan’s Ministry of Economy, Trade, and Industry.

The exhibit highlights 40 small and medium-size companies in Tokyo. Toyota exhibited its Mirai fuel cell electric vehicle and its Human Support Robot (HSR) designed to support human lifestyle activities.

About Toyota's Top Olympic Partnership and Worldwide Paralympic Partnership

Toyota became the official worldwide mobility partner of the Olympic and Paralympic Committees in 2015 for the 2017-2024 period, covering the Olympic and Paralympic Winter Games PyeongChang 2018 (South Korea) and Beijing 2022 (China) and the Olympic and Paralympic Games of Tokyo 2020 (Japan) and Paris 2024 (France). As a partner, Toyota aims to encourage creating a peaceful society without discrimination through sports and is committed to creating a sustainable society through mobility. Toyota's values of continuous improvement and respect for people are shared by The Olympic and Paralympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential. Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true, which is encapsulated in the company’s “Start Your Impossible” corporate initiative and is the basis for its transformation from a car company to a mobility company. When you are free to move, anything is possible.