Education

Background

Trivedi's research interests lie in the area of empirical
analysis for the study of retailing and consumer decisions. Her
research primarily employs quantitative modeling methodologies
using scanner panel, survey and/or field data to study the impact
of promotions, pricing, learning and social media on consumer
behavior. She has published in many leading marketing journals such
as Marketing Science, Management Science, Journal of Retailing,
Journal of the Academy of Marketing Science and Journal of Business
and Economic Statistics.

Trivedi has presented her research widely at several
international conferences such as the annual marketing science
conferences sponsored by two associations: Institute for Operations
Research and the Management Sciences (INFORMS) and International
Federation of Operational Research Societies (IFORS). She has also
been invited to present at various international universities as
well as special conferences such as Generalizations in Marketing
Science (Wharton School, Pennsylvania), and Game Theory in
Marketing (Gerard, Hautes Etudes Commerciales, Montreal).

Trivedi has received several accolades during her career
including the Fulbright Fellowship Award (2013-14) for conducting
research and a workshop in social media, multiple grants from
internal as well as external sources, as a student (elected fellow
for the American Marketing Association Doctoral Consortium, merit
scholarship during Master of Business Administration, graduated
with distinction during Master of Science), as well as a teacher
and researcher (featured in the Annual Report and Honor Roll of the
University at Buffalo Foundation, awarded certificate of
recognition by students).

Morgan, Michael S. and Minakshi Trivedi (1995), "The Order of
the Brand Choice Process Revisited: Some New Perspectives on
Measurement and Data Issues," Journal of Business and Economic
Statistics.

Professional Associations

American Marketing Association (AMA)

Operations Research Society and The Institute of Management
Science (ORSATIMS)

Conference Presentations

Trivedi has made more than 40 presentations, jointly and
individually, at Marketing Science conferences, Operations Research
Society and The Institute of Management Science (ORSATIMS) Joint
National Meetings and internationally.