Entertainment

Susan Boyle in Jimmy Fallon Sketch Video

YouTube phenomenon Susan Boyle, whose performance on British TV show Britain's Got Talent made her the video sharing site's biggest sensation to date, became the subject of a sketch on Late Night with Jimmy Fallon last night.

Fallon, himself an active Twitter user, surely understands that clips referencing web phenomena have the potential to go viral online, with a much longer lifespan than the live show. But for both Britain's Got Talent and Late Night, the web is still seen as a marketing channel for the main event, despite the fact that Boyle's viewing figures on TV were many magnitudes lower than on the web. It's hardly far-fetched to assume that the web will soon become the launchpad for new shows, rather than a secondary marketing channel.

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