April 30, 2009

Ice-T starts label to battle 'bubblegum' hip-hop

Ice-T is tired of the "bubblegum pop" that passes for hip-hop these days. So what's the MC-turned-actor going to do about it?

"I'm starting a digital label through EMI," Ice told the New York Daily News. "I'm trying to get back to more hip-hop. To me, music right now is like disco. It's very sing-songy, and nobody's dealing with content. That's what I miss. I miss 2Pac and Big. You got Lupe Fiasco and TI now, but in general, we're swamped with bubblegum pop."

He's already signed five acts from different parts of the country: "I'm playing the whole map."