3 Strategies For Selling Products On eBay

Selling products on eBay is a fantastic way to increase your bottom line while building business for your website. eBay is the largest and most profitable e-commerce site in the world. Categorized as an online auction site, it’s a wonderful opportunity to promote your products. With $160 million in sales per day, it’s not that difficult to see why.

Selling products on eBay is good for any business. More than just a place where you can sell your products, it’s a great source for getting highly qualified leads as well. When you’ve decided to use eBay as an ally for your business, you have to have the right approach for success or it can end up being a huge waste of your time, energy and resources.

Here are the 3 main strategies for Selling products on eBay. It all boils down to your listing and how you present it to the viewers.

An Effective Title. Your title has to be specific. If you sell sports jerseys, you can ‘t just have “Sports Jersey For Sale.” You have to have something like “Authentic Minnesota Vikings Bret Favre 2010 NFL Season Jersey.” This way potential buyers have an exact idea of what you’re selling.

You can never assume that anyone knows exactly what you mean by a bland title or headline. Make everything as clear as possible for them. Remember that this is a keyword game, so the more specific you are, the better you will show up in relevant searches. Keywords are the most important part of your title. They are the words that people will type in the search box when looking for an item.

When you’re selling products on eBay, you want to predict what keywords your buyers will use to search. That’s why it’s important to use the same words in your title that the buyer uses to conduct a search. There are words that you should use in the title as well that will increase the number of viewers to your listing. Words like:
- One-of–a-Kind
- Unique
- Collectible
- Genuine
- Limited Edition
- Hard-to-Find
- New

Also, if your product happens to be of a reputable brand, mention it!

A Good Product Description. When you’ve picked a good title, it will make it easier to create a good product description. Everyone loves a good story, so try to create one around your product, even it’s just how you felt when you first acquired it and now you want someone else to experience the same feeling. Always include benefits. Make them realize how much better their lives will be, how much they’ll be admired, how much their value will go up if they buy your product.

With that being said, it’s important not to swindle your bidders. If your item has flaws, make sure you mention them. If your item is not authentic, make sure they know that. If you’re having a scratch and dent sale, make sure that you don’t try to sell your product off as “New.”

The more honest you are in describing exactly what they’ll be getting, the better your reputation will be for repeat business. Selling products on eBay is a privilege, so don’t do anything to jeopardize that. A great marketer said to “always under promise and over deliver .”

Look and Feel of Your Listing. Your listing should look clean and professional. If you have an artistic and flashy side, that’s great. But don’t get too carried away with crazy backgrounds and graphics. Make your layout simple and easy to understand.

Your viewers should know exactly what you’re offering as soon as they land on your page. If they get lost in your design, they could get distracted, confused or frustrated and leave your offer. Clean cut, descriptive and to the point. Also, make sure you have good sharp photos in your listing. No one’s going to buy what they can’t see.

Make sure to follow these 3 simple strategies and you will be pleased with your conversions to sales. Selling products on eBay is a great way to increase your bottom line, promote your business and generate leads all in one process.