As part of the new mass control 2.0 relaunch when you sign up during the pre-launch, you get a copy of one of frank kerns mass control monthly newsletters.

When you read through this, it is pretty detailed stuff and this edition refers to a classic example where an offline business – in this case about Tony Robbins does not understand how internet marketing can leverage the internet to improve their business. It is all about:

The Gospel Truth According To The Holy Laws Of Marketing:
1. The First Sale Is The Hardest One To Make.
2. Most Of Your Profits Are In The Back-End.

You need to have a systematic online plan for strategically selling more stuff to the people who already bought something and in this case it is using direct mail.

Frank goes into how he now uses direct mail to existing customers and provides some very impressive stats where he tested a sales letter (attached in the newsletter so you can see the full content) to customers of mike filsaime, jeff walker and frank himself suffice to say, conversion rates of 19.94% for mike filsaime, 13.59% for shawn casey all generating between $2,830 – $27,030 extra profit per month.

Frank’s direct mail system is as follows:

Step One: The Set Up – You have to have a reason for contacting these people
Step Two: Make An irresistible Offer
Step 3: A Reason To Order NOW
Step 4: Give Them Very Clear Ordering Instructions

All the details are in the newsletter available when you sign up so I won’t spoil Frank’s thunder

I am sure you have received one or two, no make that tens of emails promoting the Rich Schefren internet business manifesto teleseminar which he had over a couple of days May 27th and May 28th. The reason for this call was that Rich is about to relaunch his Guided Profit system and welcome to classic pre-launch stuff.

The call was just over 2 hours long and had talk about a who’s who of internet marketing on the call which delivered some awesome information from the following guys:

I’m not going to go into detail about what they said right now but suffice to say you can get the call through the main teleseminar page here and when you get the link through the email to download the teleseminar you get a synopsis of the call. If you want to avoid all the email trail, you can just get the manifesto teleseminar recording on mp3 audio through this link here:

********** Note: After listening to this call, my first reaction was hang on a minute – this is familiar and then it hit me. It is a replay of the call from September 2008 when the latest rich schefren mainfestio style report was released i.e. the Uncertainty Report and the Guided Profit System was originally launched.

Just be aware of this when you listen to the call, the information is still valid but not from May 2009.

I have suddenly seen a spike of emails from internet marketers promoting this product – “Get Money From Google” by Perry Belcher which considering I had seen some of the bonuses before when Ryan Deiss had the big Mr X launch for “Wholesale Traffic System” it didn’t get me really interested.

What did culminate me in writing this post is that an email just came in from Frank Kern with a subject none other than “BREAKING NEWS: Hell has officially frozen over” – I like this subject heading and why wouldn’t you click on it?

Anyway, frank started talking about his platinum mastermind meeting and how one of his members did the following:

* Doubled his conversions.
* Slashed his PPC costs.
* Got more traffic.
* And made more money overnight.

Clearly this has got me interested and then I saw that he was promoting this product “Get money from google” – now it got my attention.

So now, I decided to have a look at the sales letter and when you see Mike Filsaime on twitter also promoting it today and commenting about how nice the sales letter is, clearly this is starting to look like a quality product.

When you check out the sales letter – there are some big statements, starting with the headline.

“How To “Funnel-Off” Your Share of the $1,463,224,111 GOOGLE Gives-Up To People Just Like YOU Every Single Month”

which generated $688,797.15 after adwords spend. Reading some more, you can start to see what this is all about:

Create a low end product which you paractically give away e.g. $7

Using adwords, you make very little profit

Have an upsell which you can then sell which gives you 100% of the profits since they are already a customer

Looking at the product, it contains 3 PDF reports and 4 training modules – the PDF reports I have seen before (they are very good) but the audios look really good.

I also like the look of the bonuses as well with Ryan Deiss – the king of continuity programs providing his automatic daily income program and the “Money With Your Microphone” program which I first heard about in the “Winning At Social Media” launch.

All in all, what has clinched me is that there is a lot of good content here, they are only selling 777 copies initially – will not last long and all for $27 – pretty good value if you ask me, check it out here to see what I mean – and now I am off to sign up ….. – full review to follow soon!