My 2 cents in the understanding of US Hispanics

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U.S. Hispanics: The Digital Mobile Generation

Amazing stats from thinkwithgoogle.com: 66% of U.S. Hispanics say they pay attention to online ads—almost 20 percentage points more than the general online population.

If you want to reach out to US Hispanics Millennials try using their mobile phones. There are two major trends defining digital marketing as we know it: Convergence and mobility. The fact that mobile gadgets have turned into such powerful devices, make marketers rethink the role of marketing and communication among and from consumers. Brands now need to stay more ubiquitous than ever within that mobile environment by being relevant with the right content designed for each platform. This OMNIPRESENT and RELEVANT content will make the user stay engaged with the brand experience. Only after the user or customer is engaged with the brand and its content, we, as marketing specialists, can think of the new frontier of Digital Marketing: Total customization of the Brand Experience.

If you want more info on how to connect with US Hispanics go to: https://www.thinkwithgoogle.com/articles/new-research-shows-how-to-connect-with-digital-hispanics-online.html