In this analysis piece, Australasian Catalogue Association CEO Kellie Northwood (pictured below) looks at how Coles, Woolworths and ALDI are capitalising on the power of print to stake their claim in the supermarket world. Supermarket giants are known for their success in catalogue marketing. They have perfected the art of supplying consumers with a large […]

In the latest episode of the Marketing Dividends series presented by the AANA, the marketers behind two of Queensland’s biggest brands offer insights into how physical retail presence can be used to drive customer experience and to build brands. Joining host James Hier were Mark Reinke, chief customer experience officer at Suncorp; and Darren Wright, […]

Australia Post has unveiled a new campaign via Y&R Melbourne that focuses on the build-up preparations for Christmas and the role the postal service plays in making delivery and collection services easier. The integrated campaign spans TV, outdoor, digital and social channels, with Shipster – Australia Post’s free shipping membership service that launched last month […]

Former Saatchi & Saatchi Melbourne group creative director Leon Wilson is joining forces with branding and design agency Red Robyn’s founder Robyn Brazenall to evolve the agency’s offering. Red Robyn have been creating and supporting some of Australia’s most recognised brands for over 15 years. The new agency, Robyn&Leon, is restructuring around three verticals… branding […]

Men’s Health Australia has announced one of the world’s top fitness coaches, Chief Brabon, will join the team in the capacity of fitness director. Brabon, alongside his business partner and wife, Emilie Brabon-Hames founded the ultimate transformation program TransformationCoach.com which has radically changed the lives of Australian celebrities, including: Larry Emdur, and most recently, music sensation and Men’s […]

Want to know what every business will be talking about in 2018, but want to know it first? Well, business education site Onlinembatoday.com and news site Forbes has done just that and, thankfully for you, it all comes in easily digestible infographic form. According to the results, 2018 is set to be a big year for Artificial […]

Three of Australia’s largest digital publishers have come together to explore the creation of a local anonymised digital identity cooperative to enable better ad targeting. News Corp Australia, Fairfax Media and Nine have united to create the co-operative, which would bring together and leverage the combined authenticated user ID assets of the three publishers. Following […]

It’s rare we host a playwright on B&T, but today we’re privileged to do just that. Here, Melbourne writer Ron Elisha (pictured below) offers his take on the whole Harvey Weinstein saga and, he predicts, some good may come of it yet… I am a member of that rapidly disintegrating generation raised on reruns of Mutual Of Omaha’s Wild Kingdom […]

Network Ten has announced the appointment of Annabelle Herd to the role of chief operating officer, reporting to Ten CEO, Paul Anderson. Herd was previously Network Ten’s director of corporate and regulatory Affairs. Her new role covers a range of business functions and is effective immediately. Anderson said: “Annabelle has been responsible for leading Ten’s corporate […]

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

If you or someone you know is keen to apply for The Marketing Academy’s scholarship program, you better hot foot it, because nominations close this Friday (15 December)! Now in its fourth year, the scholarship is designed to give aspiring marketing leaders the skills and knowledge to get to the top of their industries. Each […]

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]

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