A lack of understanding among donors of how gift aid works is
potentially costing charities millions of pounds each year.
Organisations need to rethink how they put forward gift aid and make
sure that it is inbuilt in the donation process, explains Andrew O’Brien.

Marie Curie is changing, with ambitious plans to grow its voluntary income, expand its services and rebrand as part of a new strategy to 2019. Meredith Niles, head of innovation in fundraising, talks about creating a culture of innovation.