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MSG Promotions will maintain its role as the exclusive corporate hospitality provider of golf's U.S. Open through '21. Terms of the deal were not disclosed. MSG Promotions President & CEO Mimi Griffin pointed out that the U.S. Opens that fall under the extension – ’19, ’20 an...

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The Cubs and AEP Energy on Thursday announced a three-year deal to make AEP the official energy partner of the team and Wrigley Field, as well as the official energy supplier at the ballpark. AEP has signage displayed on the left field wall and is sponsoring electronic signage and announcements duri ...

MillerCoors CMO Andy England would like the company "to sponsor every major sports property in Chicago," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The company currently has deals with the White Sox and MLS Fire, and "recently renewed contracts" with the Bears and Chicagoland Speedway. Bu ...

Emirates airline yesterday announced a five-year deal to sponsor the French Open, starting with the '13 tournament at Roland Garros. The deal, which designates Emirates as an Official Partner, includes branding at Centre Court Philippe-Chatrier, as well as panel signage on other courts. The airline ...

Nike is "close to signing U.S. figure skater and Olympic hopeful Gracie Gold," marking the second figure skater to join the company's roster this year, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Nike earlier this year signed fellow Olympic hopeful Ashley Wagner, and she and Gold are s ...

Adam Scott is “the unique golfer whose brand could extend well beyond the boundaries of the golf course” following his win at The Masters, as he is “young, single, good-looking, rich and successful,” according to Jason Sobel of GOLFCHANNEL.com. He is “exactly what Centr ...

In Buffalo, Samantha Maziarz Christmann notes for the second year in a row, New Era will "produce limited-edition headgear whose sales will benefit cancer research and patient care programs at Roswell Park Cancer Institute." The royal blue cap is "emblazoned with the word 'BELIEVE,' with the letters ...

Sales of Jackie Robinson replica jerseys and “other merchandise have jumped 1000 percent since the baseball season began two weeks ago compared to the same period last year,” according to Fanatics.com data cited by Ken Belson of the N.Y. TIMES. T-shirts “with Brooklyn written on th ...

The founders of equipment maker StringKing Lacrosse, three of whom “played college lacrosse, see an opportunity to carve out a niche business that addresses complaints about the one piece of equipment that actually touches the ball,” according to Callum Borchers of the BOSTON GLOBE. Stri ...