With the help of the active users report you can be able to see the number of active users for your site or mobile app. This active users report lets you see the following metrics,

1-Day Active Users

7-Day Active Users

14-Day Active Users

28-Day Active Users

Active Users data is available in all Analytics accounts. No changes to the tracking code are necessary. If you don’t know how to open the Active User’s report, then just follow the below steps:

Sign in to the Google Analytics Account.

Navigate to your view.

Open “reports”.

Select Audience > Active Users.

If the numbers are consistently in line with your expectations, that means you’ve found your sweet spot. Otherwise, you have to re-evaluate your marketing efforts to check if you are targeting the appropriate audiences, and whether your ads are winning auctions. You can also look for any negative press or social content that might affect traffic.

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