WHAT: As part of its comprehensive, multi-platform campaign Univision will air a 60-second editorial message from Univision Networks president Cesar Conde encouraging Hispanics to participate in the Census. In addition Univision will use social media platforms to disseminate the same message to its audiences.

DETAILS:The “Ya Es Hora, Hágase Contar” (It’s Time, Make Yourself Count) campaign focuses on increasing response rates among Hispanic households in order to achieve a full Latino count for 2010 U.S. Census. Univision’s 360 degree approach for the 2010 Census includes PSAs, a toll-free number 1-877-352-3676/1-877-El Censo for questions/guidance, a special TV program and extensive national and local news coverage. Univision, the NALEO Educational Fund, the Service Employees International Union (SEIU), National Council of La Raza, ImpreMedia, Entravision Communications, Mi Familia Vota Educational Fund and more than 400 organizations are partners in this effort.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formatsfor all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.