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Friday, September 21, 2012

Will Apple Inc. (NASDAQ:AAPL) Give Another chance To Google Inc(NASDAQ:GOOG) With Mapping?

According to latest
reports of 9to5Mac, Google Inc(NASDAQ:GOOG) has submitted a new version of
Google Maps for iPhone and is waiting for Apple Inc.(NASDAQ:AAPL) to approve
the app.

If 9to5Mac’s reports
can be considered to be solid, then users would not be able to access Google
Maps on their iPhone unless Apple approves of the app. For now, users will be
stuck with the new Apple Maps that have received ‘hilariously awful’ reviews.

TechCrunch says the app
would not be finished until the end of the year.

In any case, it seems Google
is definitely working on a different Google Maps app for the iPhone.

The previous week,
Google was able to release a new YouTube app for the iPhone. It is hoped that
Apple is open to letting a true Google Maps app on the iPhone as well. Apart
from that, there are a number of third-party mapping applications available in
Apple’s App Store like Waze, Bing, Google Earth and MapQuest.

Apple and Google still
do not share the best of relationships. Maps are immensely lucrative for both
the firms due to revenue that comes from advertisers, who are interested in
appearing on searches. Sources close to Google have claimed that the app has
recently been submitted to Apple and is awaiting approval.

as far as common sense
goes, Google will build an iOS version of the Maps app, not only to counteract
the iOS 6 backlash, but also for the user-defined map information that it has
been collecting from legions of iOS
users since the last few years.

Apple, on the flipside,
could block Google Maps app if it thinks that the app rivals its core-iOS
functionality. The App Store is already home to a overabundance of map
applications and the blockage of a Google Maps app would be like worsening
terms with their loyal customers.