performance

Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices emerge from the Taboola platform, we wanted to provide an updated set of best practices around how publishers can best monetize their mobile websites, while also improving the user experience for readers. Mobile-responsive website design is the norm. Leading web traffic data firm Alexa has found that 89 percent of the web’s top 100 sites employ a responsive template design. Given the proliferation of new device and screen sizes available to users, a static website is no longer sufficient to serve all audiences. Responsive design is the rule, not the exception, for high-traffic websites. Those […]