How can your audience get an accurate view of you if your brand appears differently on your social media platforms? Be consistent and make your LinkedIn, Twitter and Facebook professional pages communicate a synchronized message.

Research shows that personal brands with well-managed and harmonious social media platforms are 40% more effective than brands with inconsistent platforms. Your audience offers huge new business opportunities if you manage social media platforms correctly. There are more 350 million LinkedIn users, 645 million Twitter users and 1.39 billion Facebook users. Make sure all of your platforms are consistent and reinforce your brand promise.