This will provide you with the following output, displaying the various options:

2013-11-01 19:43:13 [Information] Generating 10485760 bytes of download data
usage: OoklaServer OPTIONS
The Ookla Daemon - Build 2013-08-14.01
/registerService Register the application as a service.
/unregisterService Unregister the application as a service.
/displayName=name Specify a display name for the service (only with
/registerService).
/description=text Specify a description for the service (only with
/registerService).
/startup=automatic|manual Specify the startup mode for the service (only with
/registerService).
/help display help information on command line arguments

C:\Users\UserName\Windows>ooklaserver.exe /registerService
The application has been successfully registered as a service.

Example net start:

C:\Users\UserName\Windows>net start OoklaServer
The OoklaServer service is starting.
The OoklaServer service was started successfully.

Note: If the OoklaServer is already running via the Manual Install option, the service will likely not start as the ports are already in use.

Example net stop:

C:\Users\UserName\Windows>net stop OoklaServer
The OoklaServer service is stopping..
The OoklaServer service was stopped successfully.

Configure OoklaServer to Start Automatically

Alternatively, you can use register the service with the following options that would automatically start the service. (As Admin)

C:\Users\UserName\Windows>ooklaserver.exe /registerService /displayName=OoklaServer /startup=automatic
The application has been successfully registered as a service.

Verify Installation

You should now be able to use the Server Tester to verify your OoklaServer installation is working properly. For more information on testing your server review our "Using the Server Tester" article. Your OoklaServer URL should use the following format: