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McAfee $1m Online Space Invaders

A $1m Space Invaders game with the brief to build awareness and drive traffic to the new McAfee Micro Site and capture data of potential business and home users.

Players were directed to the McAfee Site through a range of on online and traditional marketing and promotion. To play the game they first had to register as a home or business user on the site. Each user was given three plays at the game, which was launched in a new secure window.

Stage one of the space invaders game is a 90 second shoot ‘em up with three levels.

In level one and two Captain McAfee and side kick Mini McAfee have to fend off a 60 second swarm of attacking Viruses and Spam.

If this was successfully negotiated it was time to defeat arch nemesis Harry Hacker… being carefully to protect Captain McAfee’s three lives.

With Harry defeated Stage Two offered the player the chance to win the One Million Dollar Jackpot, Instantly!

After a 9-month run in the UK the game was considered so successful that it was re-skinned in five additional languages and rolled out across Europe!

WorldWide Special Risks provided prize insurance to pay for the $1m prize if it were won.

We also built the custom space invaders game and integrated with McAfee’s own customer registration database.