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Thousands of people who went to Waterloo station in London for a free electric
toothbrush were left disappointed yesterday after crowd numbers forced
Colgate to call off a promotional “brush swap”.

The giveaway had been trailed both online and with front-page adverts in the Evening
Standard but the promotion was called off even before it got under way
after police advised that the crush on the station concourse posed a safety
risk.

Colgate had promised the first 750 who brought old rechargeable toothbrushes a
new model, the ProClinical A1500, with a recommended retail price of £169.