As you would expect from a leading ethical company which is passionate
about providing an excellent customer service, our website meets the W3C
Organistion's requirements for good website design and accessibility standards.
You can check our current pages for yourself by clicking on these logos:

PPD Free Hair Colour Home Dyes

PPD Free Hair Colour- Until the early 1900s, hair colouring was made from a wide range of herbal and natural dyes.

Flying in
the face of other chemists who found the development of hair coloring
trivial and unworthy of their time, French chemist Eugene Schuller created
the first safe commercial hair coloring in 1909. His invention was based
on a new chemical, paraphenylenediamine (PPD).

The two main
chemical ingredients involved in any colouring process that lasts longer
than 12 shampoos are:

Ammonia - This alkaline allows for lightening by acting
as a catalyst when the permanent hair color comes together with the peroxide.
Like all alkalines, ammonia tends to separate the cuticle and allow the
hair color to penetrate the cortex of the hair.

Hydrogen Peroxide (also known as the developer or oxidizing
agent) - This ingredient, in varying forms and strengths, helps initiate
the color-forming process and creates longer-lasting color. The larger
the volume of the developer, the greater the amount of sulfur is removed
from the hair. Loss of sulfur causes hair to harden and lose weight. This
is why, for the majority of hair coloring, the developer is maintained
at 30% volume or less.

Cancer?
The debate has long raged over which dye ingredients pose a health risk.
If you want a dramatic change or permanent coverage, avoiding all questionable
ingredients is difficult. One of those questionable ingredients is p-phenylenediamine
(PPD), found in many permanent dyes.

Mary Beth
Janssen, a beauty consultant in Palatine, and author of Naturally Healthy
Hair, says PPD is the cause of most allergic reactions to dyes and that
it has been linked to cancer.

Are
there any dyes that do not contain PPD or Ammonia?
Most big brands produce dyes containing PPD and Ammonia, some include
reduced levels. However there are now some manufacturers who have produced
products with no Ammonia or PPD in their products at all.

Smart
Beauty UK Ltd are one of the very few companies that have managed to irradicate
these ingredients in most of our product ranges. We believe
in producing the very best salon quality in affordable, easy to use home
colouring kits; ”creative hair colouring… made easy”.
From bright highlights and all over colour to sexy blondes, Smart Beauty
offer it all on one easy-to-use site: www.smartbeauty.eu

Animal
Testing and Ethical Policy
Most big brands remain to test on animals for all of their products. Smart
Beauty’s message is clear: They do NOT test on animals and believe
it is no longer necessary for cosmetic companies to test products in this
way.
§ We use high-performance, innovative formulations with carefully
selected natural ingredients that take care of the folicles (organic certified
ingredients and other natural sources including vitamins E&C).
§ We use environmentally friendly packaging, which is all 100%
recyclable, including non-PVC mixing trays and sustainable sourced cardboard
packaging.
§ All components are sourced in Europe in order to reduce our carbon
footprint for environmental conservation.
§ Additionally, we support various charities and are now THE
ONLY Hair Colouring Brand to be certified by The BUAV (British
Union for the Abolition of Vivisection) and listed in The Little Book
of Cruelty Free.

This is a
book produced to help like minded consumers find companies such as Smart
Beauty which offer products that have not been tested on animals throughout
the manufacturing process. They work very closely with the BUAV to support
this cause.
To find out more information and apply for The Little Book of Cruelty-Free 2009 please visit:http://www.gocrueltyfree.org/

Helping the World - one head at a time

Our message is clear: Smart Beauty does NOT test on animals. We believe it is no longer necessary for cosmetic companies to test products in this way.

Ingredients: We use high-performance, innovative formulations with carefully selected natural ingredients that take care of you (organic certified ingredients and other natural sources including vitamins E&C).

Not over Packaged: We use environmentally friendly packaging, which is all 100% recyclable, including non-PVC mixing trays and sustainably sourced cardboard packaging. Please make sure you recycle our packaging after use to help the environment.

Carbon Footprint: Shoe size matters when it comes to a Carbon Footprint! All of the components that go into making our great products have been sourced in Europe in order to reduce our carbon footprint for environmental conservation.

SEDEX: Smart Beauty is proud to be a registered member of SEDEX, an organisation which promotes and monitors responsible and ethical trade through retail supply chains.