According to Naviant, the program provides marketers with the ability to establish immediate relationships with customers and has resulted in 50 percent higher conversion rates in acquiring prospects.

Rewards Depot Express is an extension of Naviant's registration program. It provides Naviant's registration clients with a way to build relationships with their customers and offers Naviant's affinity partners the ability to target new pre-qualified prospects.

The auto reply function allows affinity partners to begin communications immediately with consumers during the registration process that Naviant conducts for major computer hardware and peripheral manufacturers and software publishers.

Using Naviant's WiredMail e-mail marketing product, affinity partners can send an automatic e-mail response to the consumers, providing them with a unique opportunity to deliver a transaction-based marketing message and to build a long-term, one-to-one relationship.

Free Spark, a marketer of membership clubs and a Naviant affinity partner since May 2000, has experienced significant success with Naviant's Rewards Depot Express program and the auto reply capability.

"Our experience has been highly successful," said David Gerhardt, vice president of business development at Free Spark. "We have converted, on average, 12 percent of the leads generated through the Naviant affinity program. This is the highest conversion rate we have achieved online."