Google Analytics has plenty of info, but not all the info. Bridge the gap between what Google Analytics can and cannot tell you with these tips.

Sales Renewal's insight:

We're firm believers in using Google Analytics, but years ago we identified the problem with relying only on Google Analytics to inform our marketing decisions. (Read about our Call Tracking case study here.)

Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.

As a designer, you can also combine your skills with business frameworks and best practices of management. Invest in yourself, and in learning new skills.

Sales Renewal's insight:

At Sales Renewal, our heads of marketing, design, and technology meet weekly to review each of the projects, to make those aspects of each client's needs are recognized and integrated. Though this article focuses on a single designer's experience, it makes a great case for how these different skillsets complement each other.

Follow-up. Sales rarely happen without it. When you want to continue a conversation you started in person - perhaps at a trade show or other event - and you didn't capture your prospect's email, don't give up!

Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue

Sales Renewal's insight:

19th century Spanish philosopher George Santayana told us that those cannot remember the past are condemned to repeat it. Here’s a bit of recent past to remember: 3 of the biggest social media management failures from the first half of 2017, and what can be learned from them.

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

Discover how marketers leverage customer dialogue to shape their new product development process.

Sales Renewal's insight:

From large-scale intelligence gathering, like crowdsourcing or social listening, to a narrower, targeted approach, like focus groups and advisory councils, successful B2B businesses use customer feedback to ensure they are on track with product development.

Link building is hard. What if your content could do the bulk of the work for you? See how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.

Sales Renewal's insight:

Content + linkbuilding = powerful SEO strategy.

And the key? Creating something that people will find and link to when they’re in need of sources to cite.This puts you in a good position to earn a lot of passive links.

This article describes the content types most likely to satisfy people in need of sources and tips on how to execute these content types.

Content marketing depends on a constant flow of quality content for both SEO and audience engagement. Here are four ways you can reuse and recycle old content for SEO and engagement.

Sales Renewal's insight:

Does your content plan include "evergreen content"? While it's critical to have a steady flow of fresh, quality content, you can often maximize your impact by including at least some content that doesn't "expire" (in other words, it will still be relevant a year from now). This content can then be re-used and repurposed for SEO and social media.

The wealth of information available to social media marketing practitioners is staggering.

Sales Renewal's insight:

Don’t be fooled - a high number of followers does not equal social media success. Although “likes” and follows are where prospective customers begin their journey, these numbers aren’t meaningful as standalone snapshots. Companies typically track “likes” and retweets, but they can also track qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

In this blog post, Uberflip's VP of Customer Success shows you how to define the metrics that matter and transform your data into actionable insights that save you time and resources.

Sales Renewal's insight:

It’s the age of big data, so marketers need to make data-driven decisions about when, how, and why you produce content. Content marketing metrics tend to fall into one of two distinct categories: engagement metrics and growth. Chances are, you’ll need to track both.

Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.

Sales Renewal's insight:

Are your product pages optimized for selling? A nice read of how to create product pages that convert with straight forward tips that you can start implementing tomorrow.

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

How do you make your content stand out? By having a unique perspective. Here's how to find your core difference compared to everyone else in your industry.

Sales Renewal's insight:

USP ("unique selling proposition"), CDF ("content differentiation factor"), value prop, call it what you will... understanding what sets you apart from your competitors is the foundation of all effective marketing, whether your strategy is online-only, traditional, or a blended approach.

Nowhere is this more apparent than when developing a content marketing strategy, where you're competing for attention with billions of pages of content.

While there are a lot of factors that contribute to your ROI, here are 7 different ways to maximize your content’s ROI. If you apply even a few of these tactics, you can take your content from a break-even or slightly negative ROI to a healthy, positive ROI.

Sales Renewal's insight:

From "picking 1-2 channels and designing around them" to "never stop promoting," this post offers solid advice for getting the most out of your content marketing efforts.

A content upgrade is bonus piece of information that elaborates on or complements a piece of content the reader is already interested in. The bonus is both highly valuable and in context with the page’s content so we gate the bonus by asking for an email address, a Facebook share, a tweet, or an email to a friend.

Sales Renewal's insight:

Get more out of your content creation efforts - whether you're doing the writing or have hired a writer - by creating a companion "upgrade" or bonus (tip sheet, checklist, video, slideshow) that you can promote and give away for the "cost" of an email address.

With rising digital ad costs and dwindling ad space, stores like yours are fighting tooth and nail for the same customer attention as your competition.

Sales Renewal's insight:

The key to retention marketing - the efforts your store takes to get customers who have bought from you in the past to buy more from you more often - is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.

Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.

Sales Renewal's insight:

There are many variables at play in an SEO campaign, and key performance indicators (KPIs) allow you to identify what is working — and often, more importantly, provide an early warning system if something is not moving the needle as expected. Learn some of the most useful KPIs in terms of connecting SEO outcomes to business objectives in this article.

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web?

Sales Renewal's insight:

Online marketing is about serving messages and media to your audience at the right times in the right places with one single goal: to move them through the customer journey and drive conversion.

What makes social different from other channels is the personal referrals by sharing, liking, and commenting. Learning what types of content resonate most with your audience at each point in the customer journey will help you use content to increase conversions.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.