Kiran Khalap, MD and his co-founder at the brand consultancy tweeted out the news:

Here’s how twitterati reacted to the news:

Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with legendary adman Mohammed Khan. Halve started his advertising journey away back in 1977 by joining Lintas, post that we spent a short time start-up Fulcrum with Kersy Katrak.

He was a post graduate from IIM Ahmedabad and has authored books including Planning for Power Advertising (2005), AdKatha: The Story of Indian Advertising (co-authored, 2011) and Darwin's Brands: Adapting for success (2012).

Condolences to team Chlorophyll and Halve's family from team Brand Equity.