"If you're talking to an enthusiast, there are so many differences, and we feel it's under-selling the game to say it's Oblivion with guns. But when we started talking to more consumer-oriented magazines, we'd have, like, two seconds...and we'd say, 'it's like post-apocalyptic Oblivion with guns.' And they're like, 'Awesome!' To Joe Public, it's mainly first-peron, wide-open game and you get to do what you want. The game it's closest to is Oblivion. So now when someone asks, 'Is it Oblivion with guns?' my main answer is, 'in all the best ways.'"

And those best ways would be...? Oh and darn those "consumer-oriented" bastards!