Packard Bell goes home

Published on October 08, 1997.

Packard Bell NEC, Sacrmento, Calif., today launches an estimated $12 million to $15 million fourth quarter campaign for its Packard Bell PC brand on national cable and network TV with the new line, "The computer the world comes home to." Two 30-second spots take on the two issues where Packard Bell has invested heavily to repair past problems: customer service and quality. The ads, created by M&C Saatchi, New York, and placed by Western International Media Corp., West Hollywood, Calif., are far softer and warmer than Packard Bell's dark, controversial 1996 TV debut campaign.