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Keen IO, a data analytics platform company, has partnered with SendGrid, a customer communication platform, to provide organizations with real-time intelligence to measure and optimize the effectiveness of their marketing campaigns. The Keen IO for SendGrid app requires no coding, can be set up in less than one minute, and provides built-in analytics to assess and compare the performance of campaigns based on behaviors, attributes, segments, and more.

The integration with Keen IO provides SendGrid’s more than 55,000 customers an analytics-based, high-fidelity history of every email interaction they have ever taken. Beyond comprehensive performance metrics and visualizations for each campaign, including messages sent, opened, clicked on, revenue per email, etc., Keen IO provides deeper visibility into what works and what doesn’t.

For example, a retailer could run A/B tests with multiple subject line variants simultaneously. Because Keen IO can visualize the performance of each variant in real time, the campaign manager can automatically identify those that are outperforming and allow them to run, while abandoning those that are not.

How It Works

SendGrid customers simply need to create an account and follow the onboarding wizard to enable SendGrid data to be connected to the Keen IO cloud platform. Using the Keen IO app, users can immediately begin building segments, drilling down into data, and creating new campaigns. All raw data can be stored indefinitely for time-based performance analysis of campaigns.