If your agency pitches Facebook & iPhone Apps to clients, this will be music to your ears! Finally, in a huge step forward for Facebook, they will implement & support friend/contact data being imported into mobile applications via the official “Facebook connect” platform, starting now, with games like ”Agency Wars” ready for sale on iTunes. Check out the post on VentureBeat for more information and a live blog from the SXSW conference. This will open up a whole new strategic App landscape for agencies and brands to utilise in creating viral campaigns & apps that can reach mobiles and can be spread via the same device.