Digital Design &Marketing Blog

Vol. 76: Find Your Way to Sales and Marketing Success

Synergy Between Your Sales and Marketing Teams

Whether you have an in-house marketing team or you use an agency, your sales and marketing teams must work in tandem. Yes, there will be some crossover as far as which team handles which duties. But ultimately, the two teams need to serve distinct (yet interrelated) roles.

Your marketing agency or in-house team is essentially responsible for delivering business leads, and then it’s up to your sales team to close those leads and produce revenue for your company.

This sequence is futile if the two sides don’t communicate well. The sales team must continually report and provide feedback on the quality of the leads. If the leads are mostly calling about general info or asking off-the-wall questions, then it’s up to the marketing team to refine its tactics and target a more specific potential buyer.

At Eminent SEO, it’s our goal to not only increase the number of your leads through digital channels, but to deliver highly qualified leads in the process. We strive to build positive rapport with your sales team to open up a constant dialog about the quality of your leads. It makes all of our jobs easier – and ends up with a better ROI for your sales and marketing dollars.

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Answer FAQ

At Eminent SEO, we love to educate our clients, fellow small business owners and the wider public on the basics of SEO, marketing and business needs. In talking among ourselves and to our clients, there are dozens of unique terms, abbreviations and slang we use quite often. Without a knowledge and understanding of the terms, how can you – as a business owner – understand how they affect your bottom line?

What is a website landing page?

Landing Page – A landing page can be any page on a website that is accessible to search engines or that can be linked to directly. Most times, a landing page suggests a specific page on a website that is meant to attract new website visitors through both organic marketing and paid marketing efforts.

What are long-tail keywords?

Long-Tail Keywords (Long-Tail Keyword Phrases) – Keywords grouped in three or more words that are more specific and generally less competitive. These are used in the SEO industry with the intent of getting better conversions since the terms are usually more targeted than higher search volume keywords that are overly broad.

Example: “Find an Internet Marketing Company in Arizona” is a long-tail keyword versus “Internet Marketing,” which is general and likely overly competitive.

Use Our Free SEO Slang Resource to Get a Stronger Understanding of SEO

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