How to Do Social/Viral Advertising

Covering theory, practice and real-life case studies, this
conversation will be led by Jonah Peretti, a master of viral hits.
Peretti, founder of BuzzFeed and co-founder of The Huffington Post,
has not only created a number of successful media properties, but he’s
also studied online social behavior. Join him for what promises to be
an unusually thought-provoking session.

Jonah Peretti

Buzzfeed

Jonah Peretti is known for creating viral hits, tracking online social behavior, and building technology to amplify buzz. He is a co-founder of The Huffington Post and more recently created BuzzFeed, a viral network that currently has 150 million users with over 7 million unique visitors a month. He has been called a “viral marketing hotdog” by the New York Times, “the poster boy of guerilla media” by AlterNet, and a “computer-whiz” by The New Yorker. This past October, Fast Company Magazine named Jonah one of the New Faces of Social Media.

Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, Fortune, and Business Insider and he has appeared as a guest on the Today Show, Good Morning America, and CNN.

Jonah and his team at BuzzFeed have created various relationships with companies such as GE, Comedy Central, Absolut Vodka, and IFC. BuzzFeed users share at a higher rate than Facebook or Twitter, giving these companies a diverse audience of people to share their ideas with as well as gaining real-time data from BuzzFeed’s audience.