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Don Ladhoff to lead USPB Retail Programs

March 21, 2010

The USPB announces Don Ladhoff will lead the retail efforts of the Domestic Marketing Program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail environment.

“I’m pleased Don has joined our team,” said Kathleen Triou, USPB’s Vice President, Domestic Marketing. “He brings considerable experience and enthusiasm to the position, and he’ll be ready to contribute from day one.”

Ladhoff was most recently the President of BrandForce, a full-service marketing agency he founded in 2008 that assisted clients including Butterball, Chiquita and T-Mobile. Prior to BrandForce, he was the Vice President of Client Solutions at Seismicom from 2006-2008, working with brands such as Nestle, Fresh Express and Challenge Dairy. From 2002 to 2006, Ladhoff was a Vice President of Account Services with MARS Advertising, developing shopper marketing programs for clients including Clorox, ConAgra Foods, Dr Pepper/Snapple and Procter &Gamble.

Prior to moving into the agency world, Ladhoff earned his retail experience in a succession of roles from store management at Safeway to regional sales positions with Pepsi and The Wine Group to brand marketing roles at Constellation Brands. He worked closely with leading players in virtually every retail channel, including grocery, mass, club, consumer electronics, office supply, drug and convenience.

Ladhoff lives in Michigan with his wife, Mary, and three of their four children. He is a cycling enthusiast and gym member. He enjoys surveying new and innovative retail operations whenever possible.

Potatoes USA - until recently named the United States Potato Board (USPB) - is the nation’s potato marketing organization. Potatoes USA is the central organizing force in implementing programs that will increase demand for potatoes.

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