Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Email marketing: The comeback kid

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In August of 2008, Opus Research conducted a study revealing that nearly 60% of small businesses weren’t doing any type of online marketing- a staggering statistic if you think about the 27 million small businesses in the U.S.
But in light of the downturn, or perhaps because of it, small businesses are jumping on the bandwagon and increasing their digital spending. I was reading an article in eMarketer which stated that small B2B companies will increase their digital spending by an average of 8.2 percent. And what did these small business owners name as the most effective online marketing tactic? You bet- email marketing! Needless to say, email marketing is making a comeback with the sixty% of small businesses that weren’t involved with online marketing last August.
This is a wise move. With a proven ROI of 57 dollars for every dollar invested (DMA 2008), small businesses really can’t go wrong. Additionally, email marketing will increase their visibility in this economy, prompt sales and promote brand loyalty and traffic to their website. This is a perfect time to get started too! Campaigner is offering our StartUp! program to make starting your email marketing campaign as seamless as possible. Check out our 101 Tips for Getting Started with Email Marketing or visit our Campaigner Community for some helpful tips, tricks, and support.
How has your email marketing campaign helped your business?

As the Director, Marketing Communications for Protus, Sue is responsible for advancing the strategic direction of the marketing communications of Protus and its leading SaaS products (including MyFax) portfolio.
Sue has more than 20 years of experience in planning, managing and implementing communications programs in a diversity of fields ranging from telecommunications software & hardware to semiconductor to optical networking to Software-as-a-Service.