Using learning from our recent Research Uptake Communications [RUC2013] Campaign that included the PLATFORM2013Research Uptake publication, DRUSSA’s Louise McCann shares a 7-part blog series on running your own successful ‘Publishing for Research Uptake campaign’. Follow this career-skills series for useful tools, tips, examples and templates – from strategy to implementation, monitoring and reporting.

A lot has been written (including on these blog pages) about how scientists and journalists can better work together. In fact, this subject is a key component of the DRUSSA postgraduate short course on science communication presented by science journalist Marina Joubert on behalf of the Centre for Research on Evaluation, Science and Technology (CREST) at the University of Stellenbosch in South Africa.

The equation for the best science communication is simple: if the communicator loves the material, the words will be good. The individual will naturally find resourceful ways of getting an engaging message across. Whether you are the scientist or a communications officer conveying the research, it’s not enough only to believe in the veracity of the work—it needs to inspire and excite you. And excitement is infectious. That is how an audience becomes hooked—and that is when science can make a difference in the world.

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