SEAFOOD MARKETERS SHOULD COURT HISPANICS: CONSULTANT

BOSTON -- When it comes to selling fish and seafood to Hispanic consumers, mainstream retailers have barely scratched the surface of a huge and potentially lucrative market, an expert on marketing to Hispanics said.Considering there are more than 38 million Hispanics in the United States and these consumers have huge buying power, not to mention a fondness for seafood, retailers would do well to invest

BOSTON -- When it comes to selling fish and seafood to Hispanic consumers, mainstream retailers have barely scratched the surface of a huge and potentially lucrative market, an expert on marketing to Hispanics said.

Considering there are more than 38 million Hispanics in the United States and these consumers have huge buying power, not to mention a fondness for seafood, retailers would do well to invest the time and energy into researching their local markets for sales-building ideas,