The Blarney Stone, one of the 'Second Life' bars that's been stocked with virtual drinks from TheBar.com
Caroline McCarthy/Crave

Hey, I heard about a new advertising campaign that's giving away free Guinness, Jose Cuervo, Captain Morgan, and more...to your Second Life avatar. There are a lot of companies turning to the Linden Labs virtual world as a new means of marketing, and most of them seem a little bit gimmicky. The one that TheBar.com has just launched seems to have a bit more promise, though. Basically, they've worked with Second Life gurus Millions Of Us (who, by the way, also constructed CNET Networks' virtual office space) to develop a virtual "bar kit" for in-world drinking establishments.

TheBar.com is run by booze giant Diageo, also known as the company in charge of Guinness, Johnnie Walker, Jose Cuervo, Tanqueray, Crown Royal, Smirnoff, Bailey's, and plenty of other things that give you hangovers. So, if you're a Second Life bartender, you can now stock your cabinets for free with those brands if you're willing to install TheBar.com's ad-supported "bar kit."

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.
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Discuss Free Guinness, Cuervo, and Johnnie Walker! The catch: Only in Second Life