We took only the top 60 influencers from each community (sometimes as deep as several thousands) and used our social network analysis capability to map the aggregated network.

As mentioned previously, communities tend to remain separate from one another, thus the importance of carefully choosing the one(s) that is(are) the best fit for a particular marketing program. What the following maps also show is that each community displays a unique clustering pattern within the group, allowing marketers to identify ‘neighborhood communities’ around specific ones.