Course Info

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Course Contents

Welcome to the course "Introduction to
Business". In this course you will learn lots of innovative and managerial
business concepts. Your in-depth understanding lectures start with an
introduction to business, types of business such as sole proprietorship,
partnership and joint stock company as the base. The concept of cooperative
society, entrepreneurship and franchising has added for an advanced learning of
business activities. Why businesses fail or succeed, foreign trade and barriers
of foreign trade are also the part of this course. For further learning the
strategic application of the different theories in business activities and
human resource planning enriches your understanding about this course. From a
marketing perspective, it covers the concepts of STP (segmentation, targeting
and positioning), marketing environment, marketing mix, marketing research,
pricing, personal selling, advertising, sales promotion, wholesaling and
consumer behavior. It also includes product life cycle, benchmarking, different
concepts of accounting and financial management and total quality management.
The role of communication is very important in human''s life thus in this course
the components of communications, designing persuasive communication and
message strategies have added for enriched understanding of the subject. I am
sure after studying this course you will be able to apply all learned skills in
your professional life.