Out of many millions of wandering living entities, one who is very fortunate gets an opportunity to associate with a bonafide spiritual master by the grace of Krishna. By the mercy of both Krishna and the spiritual masters, such a person receives the seed of the creeper of devotional service.

Krishna does not agree to award devotional service to merely anyone. Krishna can easily offer a person material happiness or even liberation, but He does not agree very easily to award a person engagement in his devotional service. Devotional service can in fact be attained only through the mercy of a pure devotee. — The Nectar of Devotion, Page 14.