Lead Generation With SEO Vs PPC (They’re Different) | M2M Episode 13

Getting leads is one of the greatest struggles for business owners. In order to get them, you need 2 things:

1. Traffic
2. Conversion

Two popular sources for traffic are through search engine optimization (SEO) and pay-per-click marketing (PPC). But here’s the deal:

The two traffic sources attract two completely different types of people.

In order to get more leads, you need to optimize your blog posts and landing pages differently for each audience. In this video, you’ll learn 2 different strategies to capture leads depending on the traffic source it comes from.

I put together an optimization checklist that you can use for free here: