I belong to that rare breed of human that enjoys commercials. As a social scientist with an interest in the impact of advertisement on consumer behavior, I often find myself, possibly to the chagrin of my wife (though she has not complained), assessing commercials out loud. Are they informative? Are they persuasive or attempt simply to elicit attention to the good in the ad? Might they unintentionally lead to brand confusion? Most importantly, are they funny? Thus, having also spent some time among wireless regulators, I cannot help but comment on the recent spate of wireless attack ads perpetuated by […]

The Quello Center is anchored in the Department of Media and Information at MSU, which provides attractive opportunities for doctoral studies with a multi-disciplinary faculty. The Media and Information Studies (MIS) PhD program at Michigan State University would like to hear from outstanding students who wish to join an innovative interdisciplinary program of study at the intersection of the social sciences, humanities, including the study of socio technical systems, Internet studies, and communication policy and governance. Our diverse faculty develops and applies transformative knowledge about media and society and evolving information and communication technologies. The program engages students to become […]