How Pet Supplies Plus Boosted Open Rates with Video + Email

When you add visual content to your email campaign, you have the potential to boost engagement and get your content shared a lot more frequently. Add video to your emails, and it’s possible to lift click-through-rates 200-300%. The problem? Adding video to email is no small task, especially when many email service providers won’t display embedded videos in email at all.Read the full article

inc.com - 2 readers - Website hosting company GoDaddy rolled out its latest ad campaign, which features a business owner that makes hats for cats. Here's a look at other feline-themed campaigns that have scored big views in recent years.