BUZZ Online buzz seems to be every marketer’s goal for their campaign, but just how much of the buzz we create is relevant to the brand? And how do you differentiate buzz and noise? Whatever the case, the point is not everything is worthy of buzz! Not everything is BUZZWORTHY CONTENT The whole point of

Testing should be at the core of your digital marketing activities. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior. It not only tells you where you’ve been, but where you should (and shouldn’t) go with your campaigns. A/B testing is the most ideal

Are you currently looking for a digital marketing agency or are you thinking of switching to a new agency? Here are a few tips to help you make the right decision. 1. The first step is having a clear picture of what you want to achieve for your brand or company. Is your objective to

The internet giant Google powers on in a fun way to redefine tributes as we know them with an animated video on its search page celebrating the American graphic designer and Oscar-winning filmmaker Saul Bass. The doodles as these illustrations are known, have come to be enjoyed by the millions of internet surfers that come