2017 SILVER

Blood Equality

All blood is not created equal. That is the message gay and bisexual men receive when they are turned away from donating blood. Because today, gay men are still banned from donating blood. There is no such thing as "gay blood" and treating it as something inferior cannot be accepted. Blood Equality was born to fight for a policy based on science, not stigma. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

Brand:
Gay Mens Health Crisis (GMHC)

Client:
Gay Men's Health Crisis (GMHC)

Agency:
FCB Health

2017 SILVER

Language Choice

The X1 Language Choice campaign was the most successful in Xfinity/Comcasts 53-year history. Why? Because it communicated a deep understanding of what it means to be bilingual and demonstrated the unmatched commitment Xfinity had made to Hispanics. By framing a new feature as a metaphor for the ease and personal choice Bicultural Hispanics have when switching between languages, we set ourselves apart from the competition and elevated Language Choice to a personal experience that emotionally connected with our target.