H&M has already pulled the online ad, but The Weeknd, Questlove and other celebrities are still incensed over a picture of a young black child wearing a green hoodie emblazoned with “Coolest Monkey in the Jungle” across the chest.

The Weeknd, who says he is ending his affiliation with the clothing brand, tweeted Monday: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore….”

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb

The R&B singer, whose real name is Abel Tesfaye, signed on with H&M last year to collaborate on a clothing line.

Questlove predicted early Monday that H&M would strike a conciliatory note, but the Roots’ drummer/band leader also seemed to be saying it wouldn’t be enough.

“Im sure the apologies are a coming. And the ads will be pulled,” he posted on Instagram early Monday. “I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something … wanna take a guess?”

“We sincerely apologize for offending people with this image of a printed hooded top,” HM said in a statement released to Business Insider. “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

“In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness,” tweeted Medina, who also pointed out that in the same ad white children modeled non-offensive sports wear.

In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn

Brown tweeted directly at H&M: “this is disgusting & irresponsible. You know the history of racist using the term ‘monkey’ to demean people of African descent… and you put this on your website!”

@hm this is disgusting & irresponsible. You know the history of racist using the term “monkey” to demean people of African descent… and you put this on your website! 😡😡😡😡 “Coolest Monkey In the Jungle” #SMHpic.twitter.com/IY877D2d8R