One common question that comes up is, “Will blogging really get me more new clients?”

The answer is YES, and here’s why:

A blog can help establish and sustain your position as a thought leader in your field.

Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.

Let’s talk for a moment about blogging and the role that it plays in attracting more new clients. The larger question becomes, should it really be a part of your client attraction or business growth strategy?

What got me thinking about this was Seth Godin’s 500th Blog post. It’s worth reading (as is virtually all of Seth’s writing) but what caught my eye, was a comment he makes late in the blog.

It’s somewhat of the quest for the holy grail: How can I get more traffic to my website without spending a lot of money? As the number of websites continues to increase exponentially, getting noticed and heard in this increasingly noisy world, become a huge challenge.

But there is good news. You don’t have to spend a lot of money to get highly targeted traffic (and that phrase is the key) if you are willing to put in the work. If ...

The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...