Where to find the leaders of media and marketing The event channel One resounding theme of the 2015 International CES was connectivity Connected devices connected homes connected cars--the list is endless The Internet of Things has broadened the consumer electronics sector into an industry that everything is interdependent upon However the connectivity of CES isnt only about devices technologies and platforms it is also the continued evolution of new opportunities for content advertising data capture and brand marketing By understanding this intersection CES has essentially become one of the largest and among the most important live channel for marketers As AdAge pointed out CES isnt just about new products--its about how people spend their time and those options are expanding and transforming It is no surprise that marketer attendance jumped 9 and CMO attendance was up 11 from 2013 to 2014 The four major trends impacting marketing according to AdAge have everything to do with interconnectivity freedom personalization and measurement 1 Tech gets really personal 2 Everything is connected 3 TV digitization and unbundling has arrived 4 Its all about the data With technology increasingly converging with more industries CES will continue to expand its audience its reach and its influence As discussed in the Freeman Connections Index advances in technology will disrupt the way that we communicate interact and manage everything To learn more about how technology will impact audience expectations visit the Freeman Connections Index