Starting January 7th with a minute-long ad starring
Donnie Osmond titled “A Little Bit Country, a Little Bit Rock n’ Roll,” the new
Silverado marketing campaign is centered around the versatility of the
Silverado and its appeal to all kinds of Americans.

The second ad, “Official Truck of Real People,” shows the
Silverado’s many uses from work to daily driving to weekend activities, and
“Tailgates” talks about the truck’s segment-exclusive power tailgate and how it
reflects Chevy’s history of innovation, capability, and durability.

Chevy will get ad spots on the website homepages of USA
Today, CNN, and more, and will even partner with Amazon to allow in-car
delivery of packages. Chevy will also put out custom covers on major magazines
such as ESPN, GQ, and Motor Trend, covering all the bases from digital to
print.

At the Daytona 500, Chevy and the American Cancer Society
will partner up to give one family the chance to camp on the Daytona
International Speedway in a Silverado with special truck beds outfitted with
comfort-oriented equipment, showing off the Silverado’s versatility — right
before Dale Earnhardt, Jr., races the Silverado 1500 for the first time in the
Daytona 500’s history.

You’re liable to see a lot of the 2019 Chevrolet Silverado 1500 in the weeks ahead, so why not see it up close and in person at Bill Harris GM? Your test drive is just a phone call or email away.