2. Use photo albums

Having Facebook Pages posts with photos is an important Facebook marketing strategy. Photos get more engagement than:

♦ Links,
♦ Videos or
♦ Text-based updates.

Other points to remember:

♦ Self-explanatory photos seem to work best.
♦ Photo posts get 120% more engagement than the average post.
♦ Photo albums get 180% more engagement.
♦ Better off to publish a number of photos in an album rather than have them posted separately.

(Percentages came from a Wishpond data study)

3. Write shorter posts

When people are on the Internet, the want their information quickly. That would explain why self-explanatory photos work better than other types. Note these statistics:

♦ Posts under 250 characters get 60% more engagement.
♦ 66% more engagement if fewer than 80 characters.

4. Most important posts on Thursday & Friday

As you can read in the FastCompany graphic to the right, Thursday and Friday posts have more engagement than those from earlier on in the week.

5. Use emoticons

Compare Facebook posts with and without emoticons:

♦ 33% more comments,
♦ Shared 33% more often and
♦ Get “liked” 57% more often.

Go to the Secret Emoticons website and click on the symbol in the Code column. When the space turns green, it has been copied into your clipboard. After that it is simply a matter of using Cmd V to paste it into your post.

9. Write interesting, topical posts

For more information, check out the posts below

I’ll write up my story more fully one day soon, thanks to the encouragement of my Facebook family! :). Cheers! Mari Social Media Marketing World 2015. P.S. Will I see you in California on March 25th to 27th? I sure hope so.

I don’t need to tell you how powerful images are on social media – but I’ll tell you anyway! There’s tons of data showing how crazy people go over visual content. Recent studies have shown that Facebook photo posts get …

Peter Enns has been developing websites since 1996. He is a social media blogger and author of a free YouTube tutorial. It’s called 7 Day YouTube and will teach you how to make entertaining videos & animated GIFs.