It's
not pretty, but it's certainly pretty good if you're car shopping: the
famed Automile on Route 1 in Norwood, MA, is an amazing stretch of car
dealerships, about a half hour south west of Boston, MA.

Dominated
by a
second generation of Boch dealerships (made famous by Ernie Boch, Sr.'s
ads telling people to "Come on Down!"), the Automile offers just about
every car brand imagineable: Subaru, Mazda, Lexus, Honda, Toyota,
Cadillac, Dodge, Chevrolet, Hyundai, Inifiniti, Volkswagen and much
more. We bought our last two cars -- a Mazda MPV and a Honda
Civic -- on the automile at great prices. The Boch Honda dealership is
reflective of what to expect on the automile: state-of-the-art
showrooms with improved sales and service (translated: not sleazy) and
amenities that make the experience of waiting actually tolerable. At
Honda, they have a waiting room with free coffee and muffins, a
terrific play area for the kids, and enough periodicals to supply a
Barnes and Noble. They have also driven us home while the car is being
serviced (five miles away) and offer weekend servicing. This
is
not your father's car dealership! Ernie Boch, Jr., has really done a
fantastic job maintaining and expanding upon his father's auto empire.

We've
had a few
dishonest degenerates try to sell us cars at other Automile
dealerships, but
for the most part, it's almost like the best of professional corporate
America has
come to the car showroom on the Automile. Case in point: the new Lexus
showroom on Route 1 in Sharon with sophisticated architecture that
would make Frank Lloyd Wright proud.

Whatever the case, you cannot go wrong on the Automile. You
have the majority of the dealerships within a few miles, as, for the
most part, they
compete against each other to give you the best price. This certainly
experience
made us more "driven" to buy a new car!

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