Bros Are Threatening to Boycott Bud Light Over This Gay-Marriage Ad

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On June 1, the first day of LGBT Pride Month, Anheuser-Busch InBev launched an ad campaign touting Bud Light’s support of all types of marriage. Budweiser loves gays and is demonstrating this affection via a social-media partnership with Ellen, rainbow-tinted ads in New York and L.A., and most visibly, a commercial starring Amy Schumer and Seth Rogen drinking every bro’s favorite brew at the wedding of “Steve andGreg.”

You can probably predict what comesnext.

No mo Bud Light. I'll never buy it again. Your beer was gay anyway- that explains your newly disclosed support for SSM- don't push it on me

Perhaps these guys are worried that they’ve been drinking the wrong beer, which as we all know contains a patented formula clinically proven to totally make you gay.Whoops!

AB InBev knew this was coming. The Wall Street Journalsays the brewer “decided it needs to be bold to reverse flagging sales.” But boldness can be dangerous. It might attract some new customers, but it can drive away old ones. And that’s spooking distributors according to Beer Business Daily, which is reporting concern over “alienating” the brand’s coredrinkers.

This campaign is not for Bug Light’s core drinkers though. It’s for those snooty city folks with their $12 microbrews. It’s for the three-fifths of Americans who do support gay marriage. And it’s for those beer drinkers who turned away from Bud Light after it printed what some saw as a tacit endorsement of rape culture on itslabels.

If conservative Bud Light drinkers are offended and boycott the beer en masse, AB InBev won’t mind too much. Especially if they choose to embrace their nationalistic tendencies with a frosty can of America, which is what the brewer is calling Budweiser thissummer.

No matter your stance on the social issues of the day, Anheuser-Busch InBev has a Bud foryou.