When I was with a MLM company, I brought my prospects to my upline. My upline used some PowerPoint slides to present to my prospects. She talked about the company, the products, the compensation plan and the MLM network marketing opportunity with emphasis on the possibility of earning residual income. In another MLM company, my upline taught me to promote the products first and not the opportunity. I was very confused. Who is right?

I later realized that the most effective method is to promote yourself, not your MLM company, products, compensation plan or your opportunity.

Why Don’t Promote Your Products

Some people may like your products and join your MLM network marketing opportunity. However, most people find it very difficult to promote the company products. If your prospects don’t know you and don’t know your products, chances of them buying products from you are very slim. If your prospects know you and trust you, they may buy the products from you if they need the products. So your prospects have to know you first.

Why Don’t Promote Your MLM Network Marketing Opportunity

Many network marketers promote their MLM network marketing business opportunity as a way to earn residual income and achieve financial freedom. There are so many people promoting the same type of business opportunity, why should they join you? If they know you and are interested in business, they may join you. That’s why your upline asks you to approach your warm market first. However, not all the people in your warm market are interested in your business opportunity.

Why Promote Yourself?

When you promote yourself, you are doing self branding. When you provide value to your prospects, you are perceived as an expert. People like to learn from experts. Your prospects will want to learn from you. They are interested in what you offer and are attracted to you. Many of them will join your opportunity when they are ready to join.

How Do You Promote Yourself?

To provide value to your prospects, you need to understand your prospects. Empathize with them. Know what are their problems, fears, concerns and know what they are thinking and talking about. You can then provide them with solutions or your opinions on topics that are of interests to them. When people constantly receive value from you, they will like you and trust you. They will like what you offer.

Providing value to attract people to you is called attraction marketing. When you successfully promote yourself and are able to attract prospects to you, you will be able to get prospects to join your business opportunity. So don’t promote your products or your MLM network marketing opportunity, promote yourself first.