Psyop for FedEx: The Making of “Enchanted Forest”

It’s been five years since Psyop made their mark on the industry with Happiness Factory — the high flying, CG fable that defined a commercial genre they helped to create. If it’s not broke, then don’t fix it, and once more, the studio plays with the textbook devices that make Psyop distinctively Psyop. In their latest work, magical imagery and a wizardry of craft assure that Enchanted Forest stands shoulder to shoulder aside a long line of Psyop classics. The team elaborates:

We wanted to create a world that is surreal, sophisticated and cinematic where the forest is practical with a blend of CG enchantments. Our desire was to have a poetic interpretation of an idealized forest where everything is alive and has a soul to tell our story of FedEx’s eco-friendly solutions. For this fairy tale, we wanted to create depth and mystery with stylized characters and unique magical vegetation to blend them into this weird hybrid world.

In a Motionographer exclusive, Psyop has offered up a rare glimpse into the enchanting artwork that went into the creation of their most recent gem and sat down for a Q&A: The Making of “Enchanted Forest.”