The bot.

YouTuber Julien Bam poses eight questions taken from pupils’ everyday life and let’s the teens answer them via emojis. Afterwards, each user receives a profile card with their personality and initial career recommendations.

The campaign website.

On the Typical Me website, the teens discover mroe about their personal career profile, can look over the shoulder of current apprentices and receive concrete proposals of apprenticeships which are most suitable for them.

Client

The German Federal Employment Agency evolved from a grey government authority into a modern service provider. Integrated campaigns, corporate design and digital services meant you could see and feel the transformation.