the whole idea is appalling and completely laughable lx. when did nba stars turn into sweet 16-style pop divas? and a 'royal theme' for the 'king'...?

I'm not saying it's great or anything. I'm just not understanding why it would be deemed as laughable by a sponsor. The whole celebrity culture disgusts me, but it's there and it's proven to be profitable, as appalling as it is.