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We are currently living in a world where internet dominates the marketing arena and companies are reaching customers all over the world via online banners and pop-ups. Hence, you may ask, is offline advertisement necessary anymore? Aren't things like brochure and flyer become a thing of the past? Not really, because even today an attractive brochure graphic design can do miracles for a brand. It can give the company immediate recognition and enhance its brand value.

With the help of a professionally designed brochure, you can promote your products or services and establish a personal connection with customers. When people see an ad online, they forget it as soon as the new web page appears, but when you mail a brochure to the same person, he keeps it on the desk and chances of brand recall increases.

A well designed brochure provides a range of benefits and here are some of them.

Creates a positive impression – People associate the quality of a marketing material with that of the brand it represents and therefore, by designing an attractive brochure, you can leave a long lasting impression on the viewers. They will look at your brand respectfully and you will be able to justify your presence in the highly crowded market.

Great for launching a business – A TV or online ad can be displayed for maximum 1-2 minutes because viewers don't like to see a lengthy commercial. When you are promoting an already famous product, it's not a problem but what if you are launching a new product and it's something as complicated as software? Can you tell all the features within 1 minute? This is where a brochure becomes necessary. You can discuss all the benefits and USP of your product and tell the prospective customers why they should try it.

Referral – Let's think from a customer's perspective. Mr. A watches a great ad online and tells his friend Mr. B to watch it. Mr. B will obviously ask where and when can he see it? The problem with online banner ads is that they are random. Mr. A may have seen it on xyz.com at 1pm. but there is no guarantee that the ad will appear on the same site at the same time. On the contrary, if Mr. A reads the flyer and likes your product, he can give it to Mr. B immediately.

Inexpensive – Do you know how much it costs to give an ad on TV or internet? Brochure graphic design is far more cost effective than that. You can design a pamphlet by spending less than $100 and printing service providers often offer discounted rates for bulk orders.

Flexible – You have the ultimate freedom as an advertiser. Depending upon your budget, you can change layout, size, content, paper quality, images and many more. Customize anything as per your requirement.

Credibility – A brochure showcases brand logo, office photos, address and other important information about an organization. It shows that the company is well established and trustworthy.

Quality of marketing often differentiates a company from its competitors. Internet may be a great place for brand promotion but never neglect the offline tools like brochure and flyer because they are still effective in the 21st century.