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Schumer said recent polling shows 48 percent of Americans recognize the name of the businessmen, who have poured millions into conservative political ads and campaigns.

That’ll mean about 90 percent of them will know it [the Koch name] in October,” Schumer said on MSNBC’s “Morning Joe” on Monday. “We also have to have a shield that protects us from these ads. And I think the Koch brother thing will work.”

The New York Democrat brushed off criticism from conservatives that Democrats are trying to suppress the free speech rights of Charles and David Koch with the repeated attacks, including some from Senate Majority Leader Harry Reid calling them “un-American.”

“The Koch brothers aren’t just sitting there innocently on the side,” Schumer said. “They’re spending $40, $50 million in ads that are not focused on their real agenda, which is just eliminating all regulation on corporations, cutting taxes to virtually nothing. And so that demands a response. So I don’t feel sorry for them.”

Schumer said if Democrats focus only on attacking the Kochs as a strategy, “we’ll lose,” but in addition to proposing an agenda, the left must answer the Kochs.

“It’s different than [Democratic donor] George Soros,” Schumer said. “First, the Koch brothers are doing far more with ads than people recognize, and second, they’re real issues, just not ideological issues, but specific issues in the state about them. And I think it’s going to make a difference. It’s going to undo the sting of a lot of these ads. We’re already finding that in the polling in a few of the states.”

"The efforts of the government alone will never be enough. In the end the people must choose and the people must help themselves" ~ JFK; from his famous inauguration speech (What Democrats sounded like before today's neo-Liberals hijacked that party)