Summary

First they brought you 'The Goon Time Mixtape' blasting from a late-night house party in a Parisian suburb. Then we saw our heroes getting endless grief from Deen's overbearing mother in the Mrs. Whitter skit. That was all just a taste of things to come from De La Soul's Plug 1 & Plug 2 present 'First Serve'; a dynamic hip-hop group, an album, a concept, the soundtrack to a movie that has yet to be made and a fable for our times.

'First Serve' is many things, but at its heart it is the story of two young boys from Queens, New York with big dreams and larger rhymes. Two friends, Deen Whitter (aka Plug 2 / Dave) and Jacob 'Pop Life' Barrow (aka Plug 1/ Pos), friends from seventh grade, are by their own admission, "different, but the differences seem to complement everything we do." Their name 'First Serve' comes from their motto, "First come, First Serve, get what you deserve."

After years of laying down demos and mixtapes on the hustle in the hip-hop game, we get the next instalment from their world in the form of the 'We Made It' skit. All the hard work has finally paid off - Jacob and Deen have hit the big time signing to Goon Time Records to become the next new thing to hit the airwaves.

Due to hit the streets worldwide on April 2nd, through Duck Down Music in North America, the 'First Serve' album tells the story of two dreamers in a basement struggling to start their musical career, the battles they face, through to the point that they eventually release their debut single, 'make it big' and their hard work and persistence finally pays off. As we know that is rarely where the story ends and the story of 'First Serve' is no different. Taking place in an animated world that could have been imagined by Hawley Pratt on Magic Mushrooms, the high spirited and often hilarious journey is pure old school hip-hop; skits, disco, beats, funk, quips, burns and hustlin' all included. Ain't nothing gonna stop us now...

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Name:
RAD
(Posted:
6/8/2013 12:46:00 AM; Partial IP: 202.132.73)Location: CALI
Comment: NATIVE TONGUES FOOOOORRRRR EEEEEVVVVVVEEEERRRRRRRR !!!!!!! and im still waiting for Prince Paul to bring that ol flava back like the first three De La albums, in my book that'll be monumental. his element has been missing for too long, thats where it all began that why its all about the first three albums, Paul made them who they are now and who they have been through out their career. De La holds the torch for Native and they'v been consistent for so long.

Name:
Nathan
(Posted:
11/15/2012 11:54:00 PM; Partial IP: 27.219.207)Location: Houston, TX
Comment: This is cool but I couldn't get into it. Going to have to come back to it.

Name:
Pirate7x
(Posted:
8/18/2012 11:37:00 AM; Partial IP: 84.115.163)Location: Atlanta
Comment: Unsure. De La Soul is one of my favorite groups that has best rep for evolving with dope albums from 3 Feet to Grind Date & the online jawn. But most this sounds like weaker imitations of De La's sharp critiques of the past. They addressed pop rap bs 2 decades ago better on Dead. This ain't wack entirely, just not to their own high standard. Maybe they need to call stubdents like MadLib to help them out. They ain't over & finished but this is sub-level, bring real De La Soul creativity back.

Name:
Turf Burns On My Taint
(Posted:
6/25/2012 4:15:00 AM; Partial IP: 132.41.161)Location: King Dome
Comment: I can't even listen to the entire album I've tried about 5 times or more. Boring!

Name:
t
(Posted:
5/19/2012 4:45:00 PM; Partial IP: .63.58.197)Location: ...
Comment: cool with them branching out & trying something new with the concept album... but not with this concept... I understand the message they trying to convey but this one just falls short in my mind. In the end its a decent listen but just not what I was looking for

Name:
TheBALL
(Posted:
5/1/2012 8:58:00 AM; Partial IP: .37.171.52)Location: ReurnVolley
Comment: No no no... please sit down. Thanks. Anyway, this album is pure... FIRE!!!! For those who don't quite get the theory behind it, then listen closer. Pay way closer attention. They are telling us exactly how the game is and how so-called lovers of this thing called HipHop are often deterred and subject to the grimy world of POP. I can name you TEN of my favorites who wouldn’t conform and “fell-off” and some will say, (whiny baby voice) “HipHop is changing and they should except the way… blah blah blah, new concepts blah blah blah…” BMW is the ”Ultimate Driving Machine” because they never slacked on QUALITY… same RECIPE, new era. Now tell me how dope and rich Kanye is because you KNOW he’s a paintless plain faced clown. If you listen even CLOSER they will tell you who. This is NOT their commercial return nor is it their fall or their jealousy. You think these cats are broke? Please. Great live shows... always bangin. De La ain't dead but clowning all the industry fags who spend their lives generating the popular consensus on top of forgetting what this music IS. You rosy eared radio whores have been so pimped by the new $hit… by Lil’ “That-dude-got-money-tho” that HipHop is becoming a forgotten art-form. This isn’t jealousy idiots, this is passion. Listen to the story and let the movie play out in your mind. Some beats whack and commersh but THAT’s the point. Just dope. I expected no less than genius from the Plugs.

Name:
TheBALL
(Posted:
4/26/2012 2:08:00 PM; Partial IP: .37.171.52)Location: I will be back
Comment: To render my over-inflated opinion tomorrow... or even later today... hold please.

Name:
eddy
(Posted:
4/15/2012 7:23:00 PM; Partial IP: 109.125.39)Location: prov
Comment: they fuct up with this shit. got people pissed off by coming out with this garbage.

Name:
Popeye
(Posted:
4/12/2012 10:38:00 AM; Partial IP: 01.237.139)Location: Ontario,Can.
Comment: If u want straight hip-hop then this ones not for u,musically they're on some different shit,and thats their appeal since their 1st album.

Name:
t shiz
(Posted:
4/11/2012 7:04:00 PM; Partial IP: 101.218.37)Location: meadville pa
Comment: referring to a skit on de la soul is dead blahh this album sucks sad to say de la soul is dead wow I never ever thought I would say that .what the hell happened to tou guys you wont get any more support hang it up

Name:
chco
(Posted:
4/11/2012 10:59:00 AM; Partial IP: 0.250.8.73)Location: szs
Comment: SAD SHIT, dela have lost the magic scense, is end of group and good music

Name:
Shapeless
(Posted:
4/7/2012 1:56:00 PM; Partial IP: 210.231.22)Location: shot 2...
Comment: Gimme Buhloone Mindstate: classic
Gimme Stakes is High: classic
Gimme De La Sol is Dead: that is parady enuf cuz yall arent dead...mks me sick wastin time an money on this shit.....suckn the dick of the enemy makin like oh no its a parody we clownin the bep types!!!! No u clownin de la sol motherfuckers.....u givn power and mor attention to the shallow sellouts while u continue to fail.....u lost ya swords.....u lost ya wallets....u lost wut slivers of respect I had left.....u lost your grip.....this isnt a strong path.....its not fresh....
How bout takin it back to Mtv wen there was jus videos and helpin usher in great artists who remain cutting edge and true who dnt follow.....like yall use to be....how bout helping the world with vision instead of parralleling sarcasticly with florescent cheaply made drawings.....OR YOUR DEAD TWICE AND ERASED.....FUCK YOU....even showin up with this video is suicide........how bout addressing the solutions and lead the lights instead of this redundant watered down useless attack on the industry.
YOU GUYS GOIN OUT LIKE U SHOULD HAVE NEVER SHOWED UP IN THE FIRST PLACE......fuck you fuck you fuck you and thats u saying it to ya damn selves in the mirror.....pos tryna laf @ me and speak all wise covert on gorillaz.....FUCK YOU.....
should have been an eazy shot back to throne.....but nobody is doin it.....cept underground heads who arent funded to enlighten wuts really king and wuts really war and wuts really needed.
Wack ass shit.....unacceptable.....
U two seriously can catch bullets in the face and vanish.....all your decades of wrk to culminate INTO THIS!!!!!!!!!!!!!!!
FUCK YOU AND ITS ALL YOUR FAULT SO EAT THE BLAME.
Re issue stakes is high and mk a real album and put me on it.....but yall marked for exit anyway.
Mks me so fucking mad. Blame u for more project deaths your real powers CAN STOP.
Kill those who deserve it.....protect the people. Raging bullshit offering u fucking fools

Name:
Shapesterologist
(Posted:
4/7/2012 1:33:00 PM; Partial IP: 210.231.22)Location: bay
Comment: Looks wack....like a watered down barney and friends version of their old roots style of saying fuck the wack. Colors in video and rendering is weak. Pos looks like a joke.....lame parody.....say something fresh and fight the war makin money or not.....get a real job if the real de la cant sell anymore.....or hook up with Shapeless u snake basterds......all yall dead and its all yall fault.....roots hip hop did nt defend the crown and got swamped by its own southern ASShole of wack rappn money hungry fake artist hustle. De la did nt hook up with new links to remain and hold court.....theyre GONE.....THIS IS AN INSULT TO DE LAS GREATNESS....oh parodying the rapper journey to fame???????? How bout remaining de la sol and givin me a reason TO SUPPORT YOU LIKE BACK WITH STAKES IS HIGH!!!!!!!!
You guys are the same evil u claim to be against...."u gon bite the dust and fight wid us" ....FUCK YOU...I wont fight with u cause u dont really hv love.....u guys are a let down.....FUCK YOU!!!!!!!!!!!!!!!!
love,
((((*Steve*))))>

Name:
HIPHOPPERCEE
(Posted:
3/29/2012 6:26:00 PM; Partial IP: 33.102.113)Location: N.CAKALAK
Comment: DE LA SOUL, WHAT MORE CAN U SAY!! DOPE MC'S THAT JUST STAY IN THE GAME. THIS COULD BE A GOOD ALBUM LOOKING FORWARD TO IT. PEACE....STRONG ISLAND...REPRESENT!!!

Name:
TheBALL
(Posted:
3/27/2012 10:15:00 PM; Partial IP: .79.208.82)Location: HipHop's Sugar Walls
Comment: I will just set this off. I know these dudes... I mean... ya know... not personally but I can just HEAR the mockery ringing. They have been the full embodiment of real HipHop since the gate. For all you gayrods claiming styles are old and blah blah blah 'bout new direction, try some truth. That Kanye Jigga single was ALWAYS GARBAGE. Never not trash. These cats lyrically, touch me. POS is truthfully in my top 10 favorite MCs... ever, "...styling abstract since losse leaf was the shit". Seriously. Imagine that. Get off of "rap's" NUTS, stop blowing rods and eat HipHop like you were supposed to a long time ago. A lady doesn't respond to bullshit!!! If she does she's a whore. We fans call THAT b!tch RAP MUSIC!!!

Name:
STACKENDOE
(Posted:
3/27/2012 5:15:00 PM; Partial IP: 171.111.56)Location: L.A AREA 51
Comment: Native Tongues have always been dope, but broke as f*ck! Plug 1 + 2 POS, and Dove the Trugoy hate on others cause they aren't good at making sound business decisions as A group. Bitter as f*ck is their style now. Get off that and keep it abstract and underground. What happened to Plug 3 + 4 PA Mason, and Prince paul?

Name:
Devinnnn
(Posted:
3/27/2012 4:52:00 PM; Partial IP: .43.31.181)Location: Portland, OR
Comment: I dont get how some of you dont get the satire behind this....like those folks that dont get Southpark either,

Name:
Dayz
(Posted:
3/15/2012 9:21:00 PM; Partial IP: .112.135.3)Location: Delaware
Comment: @L but wait this is Hip Hop I didn't think anyone listened to lyrics anymore??? Seriously though I can't believe all the hate when it's so obvious what the premise of this LP is.

Name:
L
(Posted:
3/13/2012 8:21:00 PM; Partial IP: .34.32.233)Location: Baltimore
Comment: While I'm not a fan of the beat, Dayz is right - they are mocking the mainstream. Pay attention to the *lyrics*

Name:
Big Brotha D
(Posted:
2/28/2012 6:50:00 AM; Partial IP: 26.128.197)Location: UGHH
Comment: I Can't Wait For This To Drop.
De La's comeback (even in the form of First Serve) is LONG overdue.

Name:
Justin
(Posted:
2/25/2012 6:14:00 PM; Partial IP: 4.51.49.16)Location: Denver
Comment: This should be creative. Trugoy & Posdnous are up there, in that category of The Best rappers. Although I don't expect this album to be as good as Bionix, or Stakes is High, I can't wait to hear it. This looks like a fun-rap project.

Name:
Blackhole
(Posted:
2/20/2012 3:15:00 PM; Partial IP: 2.92.0.106)Location: Philadelphia,PA
Comment: De La is never gonna sell out to this new era wack crap doo-doo trash that is out now. When you got Jay and Kanye controlling the rap industry, true artist like De La stay relevant.

Name:
Murder J
(Posted:
2/20/2012 1:47:00 PM; Partial IP: 50.190.149)Location: dallas
Comment: Iam fan of de la soul but this album make me sad, anyway hope this album like to these news fans of hip hop new era.
no more real de la

Name:
teebot
(Posted:
2/18/2012 5:25:00 PM; Partial IP: 4.148.19.9)Location: Chicago
Comment: This joint is dope!! De La is still killing it. I can't wait for the album to come out!!

Name:
Jaz
(Posted:
2/14/2012 10:55:00 PM; Partial IP: .137.3.225)Location: o
Comment: Dont get twisted off this concept or the "must be the music" dance cut u heard on youtube..there will be some good hip hop on here ~~>

Name:
Macacho
(Posted:
2/13/2012 8:48:00 PM; Partial IP: 250.104.48)Location: 22Jup
Comment: even if thats true the music isnt listenable, we all should know the are capable of much better like ego trip that was same concept but much better,
this new make de la soul look like black eye peas, is the really man

Name:
Dayz
(Posted:
2/13/2012 4:38:00 PM; Partial IP: .112.135.3)Location: Delaware
Comment: Wow! I can't believe you all don't get it!?! They are mocking today's Hip Hop scene with this from the music, to the the visuals! If you are a true De La Soul fan you would get what they are doing here! Look at Pos with the fohawk and Trugoy with the Rick Ross beard! They are totally clowning all the hipsters and wanna be thugs with this whole concept! Open your ears and eyes!

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