Although text messaging has exploded in popularity worldwide, there is scant research on the social and interpersonal norms guiding its use, particularly when communicators send or read texts while conversing with others. In our recent published cross-cultural study of text messaging, it was found that culturally different “textiquettes” – emerging interpersonal norms of text messaging –were quickly developing in India and the U.S. and appeared to be linked to indigenous cultural values in each society. While different textiquettes were identified for both countries, one question remained: Why did women in India engage in text messaging patterns that were significantly different than their female and male counterparts in both countries?