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10 Examples of Awesome Vine and Instagram Video Marketing

When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.

Vine and Instagram also have a large percentage of the video market but it’s important to note that because these services are exclusively made for smartphones, the older demographic is not so included in their use. Instagram videos can also be viewed on desktop computers via Instagram.com but you need to have a link, so discovering content on desktop devices is almost impossible without the help of Facebook and Twitter.

Vine and Instagram both offer video publishing and sharing, but with short-time lengths; Vine just 6 seconds and Instagram a more healthy 15 seconds. Is this enough to get your message across? You need to think creatively when it comes to squeezing content into these maximum lengths. In this blog post I look at some clever examples of Vine and Instagram video marketing.

Examples

Quite a few different brands have used these platforms and I wouldn’t say there is any industry where you couldn’t have a go at creating some content.

Above all else content should be interesting, clever, creative and unique for these platforms to work well.

Target

This stop motion animation is artistic and you can tell a lot of time was taken to craft this creative and unique Vine.

Takeaways:

Utilise products from your own business to make your stop motion video

Plan your animation using a storyboard before attempting to create the stop motion animation

Use good lighting for stop motion animation

Samsung

Slick animation showcasing Samsung’s smartphone and tablet devices.

Takeaways:

Using digital displays in stop motion animation can be very hard

Plan your animation using a storyboard before attempting to create the stop motion animation

Tie in the animation’s story to a popular upcoming event or sports season to increase reach of the video

Burberry

A simple, colourful video clip teasing one of their bold and colourful new sunglasses product.

Takeaways:

Use high quality camera equipment where possible

Use professional studio lighting

Adding effects via visual effects software can help the production quality

Showcase products and brand logos where possible

Volkswagen USA

Creative animation combined with a live product to promote a special event.

Takeaways:

Use visual effects software to easily animate photographs of products

Combine real life photos with illustration using visual effects software

Share this post

A big fan of art and design, Dean is an avid photographer with an eye for creating beautiful images. His other skills include playing golf, which he’s done since he was 15. He’s a little quiet, but you know what they say about the quiet folk…

Great article and a good insight into what Vine is being used for. It would be great to see what smaller companies are using Vine for as well and what results they have had, as the examples you have shown although excellent are backed up by large marketing budgets.

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