And no this isn't simply broadcasting events in cinemas, which has been a popular way to watch esports events over the years, but actual arenas. In HOYTS venues. Across Australia. A brilliant move, and one that will kick off in April at the Entertainment Quarter in Sydney’s Moore Park.

Which will host the first Australian Gfinity Elite Series presented by Alienware.

Dominic Remond, incoming CEO Gfinity Esports Australia, said “We are delighted to announce our arena partnership with HOYTS, one of the world’s leading entertainment companies. The Esport Arenas will be a game changer for esports in Australia and will allow fans and players to enjoy the best gaming action within a high quality location. We are excited that our inaugural Gfinity Elite Series presented by Alienware, will be the first event to be staged at the new Arena, in front of a live audience, each weekend for seven weeks.

“We’re also fortunate to be able to leverage HOYTS’ national venue reach with the potential for esport fans to watch our tournaments on the big screen, in additional HOYTS cinema locations across the country. This will enable our fans and audiences to join in the excitement as we continue to position Gfinity Esports Australia as the leading esports tournament and broadcast provider in the country.”