APIVITA replaces water with natural organic infusions that give its products mainly antioxidant attributes. Given that most cosmetics’ water content exceeds 70%, APIVITA products are antioxidant-rich in their base. The effectiveness of the infusions selected in each case is proven through scientific methods. The antioxidant action of the infusions is measured through the FRAP method, while their capacity to eliminate free radicals through the DPPH method. Organic cardamom infusion, which serves as the basis of many products, has been selected for its great antiseptic, anti-inflammatory, rejuvenating and antioxidant attributes. Over the past few years, APIVITA has been studying and using infusions from Greek medicinal herbs with well-proven and exceptional antioxidant effects, such as the organic Greek mountain tea.