The interactions are super-slick—a trademark of the Push Pop Press platform. But if you ask me, it’s all a bit too textbook. For some reason everybody thinks non-fiction and educational stuff is the right content for this awesome new canvas, and I think it’s a mistake.

Here’s my prediction: the first truly meaningful (and truly popular) interactive book isn’t going to be about the environment or science or history. It’s going to be an absolutely jaw-dropping children’s book.