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In its quest to build out its fashion business, Amazon.com may disrupt the world of TV talk shows, too — with a nightly live show dedicated to fashion and beauty.

The 30-minute program, dubbed “Style Code Live,” launched Tuesday at 6 p.m. Pacific Time. It will stream live Monday through Thursday, and on Fridays it will have a “best of” compilation. It’s the first time the tech giant is producing a live daily show.

Amazon generally reserves its video content produced by its Amazon Studios unit as a perk for the shoppers who pay $99 a year for Amazon Prime. But “Style Code Live” is accessible to anyone who streams it from a page on Amazon’s website.

It also lets the audience interact via live chat and, notably, makes it easy for them to shop on Amazon’s website through a “Style Carousel,” which dynamically updates throughout the presentation.

It’s the second Amazon show to be offered free even to non-Prime members. Last month, it launched “The Fashion Fund,” a weekly, ad-supported show also endowed with a retail component.

Both “Style Code Live” and “The Fashion Fund” come in the midst of what seems to be a ramp-up of Amazon’s fashion business. The company has opened a 40,000-square-foot photo and video studio in Brooklyn’s hip Williamsburg neighborhood and a similar one in London.

Amazon also has been on a hiring binge for an emerging private-label fashion business. In job postings, it calls the private-label initiative “a strategic priority” for its huge soft-lines category.

A report by Cowen, an equity-research firm, predicts that Amazon will surpass Macy’s as the No. 1 retailer of apparel by next year. In 2020, fashion may account for $52 billion in sales both from Amazon and from third-party retailers using its platform, up from $16 billion in 2015, according to Cowen.

Tuesday’s premiere featured fashion blogger Danielle Bernstein. On Wednesday, singer-songwriter Meghan Trainor and the dos and don’ts of mixing prints are on the schedule. On Thursday the hosts will talk about jumpsuits and interview “The Americans” co-star Keri Russell.

Amazon says that the show is, as of now, best viewed on a desktop computer.