If you have enabled Flipbook Tracking for Marketo, each Flipbook page viewed will be sent to Marketo as a Web Page View with querystring parameters attached.

The data sent will include:

The page number of the page being viewed;

The issue name of your Flipbook;

The Flipbook’s ID;

Whether the user is viewing the Flipbook through the Hub or as a standalone Flipbook; and

The Hub Item ID (if applicable).

This information can be used to trigger targeted workflows in your marketing automation tool based on the nature of the content a user is viewing or the frequency at which they view it.

This data is sent based on a viewer's cookie. A cookie is a way to identify a user based on their previous visits to the Hub. These cookies are created and live on the top level domain where tracking is enabled.

If you have a hub at hub.company.com and have your flipbooks at flipbook.company.com, the cookie will be shared across these two domains no matter which website created the cookie because both URLs have 'company.com' as the top level domain.

Thus, any information known about a user from the Hub will also be known by the Flipbook.

Even though this data is being sent to Marketo, it won't be useable until a user has been identified. A Form CTA submission on the top level domain that sends data to Marketo will tie the cookie to a usable email address. Once this happens, you can view that contact and see which Flipbook pages they have viewed.

To Find All Leads Who Have Viewed a Specific Flipbook Page

To find all your Marketo Leads who have viewed a specific page within one of your Flipbooks you will need to create a Smart List that Filters users based on querystring parameters for specific Flipbook attributes.