Global Marketer Week

WFA holds Latin America regional meetings in Mexico

On July 19-21, WFA co-hosted its 8th Annual Latin America Regional Meeting together with AGNA Mexico in Mexico City. The forum brought together experts from WFA's National Advertiser Associations, as well as senior corporate members from companies with activities in the LATAM region.

Discussions covered public affairs issues related to responsible food and alcohol marketing, media literacy for children, as well as a number of strategic marketing topics such as client/agency relations, mobile marketing and developing ROI metrics.