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Houseparty, a face-to-face social networking app for mobile and desktop, has acquired a staggering 20+ million users in less than three years since its launch in 2016. What might be even more impressive than its growth is the average time users spend in the app: 60 minutes. So, how did this app become so sticky? According to Jeff Needles, Head of Business Operations and Analytics at Houseparty, it’s through a combination of continuously testing everything in the app, and using data to inform—but not completely drive—their decisions. In this blog, we're revealing some of the mobile A/B tests that helped them get there, plus the team's experimentation best practices. Check it out, mobile app developers!

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For those US based apps that still have questions about how to approach GDPR from a marketing automation perspective this is for you. The web and mobile app space has its own set of GDPR considerations that differ to say a publisher or adtech provider. There’s a number of choices that you have to make especially around consent, and this post addresses them one by one. This post is intended for growth marketers and product managers that already have a general idea about GDPR and want more practical information on potential changes to your product.

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Growing a mobile application is much different than other online applications. These are the best articles on how to grow a mobile application. From how to do application store optimization (ASO), to driving mobile app downloads with partnerships, Facebook mobile ads, and other app download solutions, you'll find plenty of resources on how to grow a mobile application.