Last month, Vancouver-based production agency The Media Merchants used a Lamborghini Reventon as a canvas for animated images.

The Reventon is Lamborghini’s priciest car, costing $1.5 million. To date, only 20 have been created and sold to the public. I know you’re shocked…

What began for Media Merchants as an in-house project morphed into a live event in Vancouver.

The Lamborghini Project first began with mapping animated images onto the car. Actually, it began once confirmation was received that the car was secured for the project. After that, the animation took two weeks to create.

Attendees at last month's Internet Week Europe in London put their vocal chords, knowledge of song lyrics and body mobility to the test with a 3D karaoke installation that required more than questionable vocal chops.