Authors often complain that they don’t have time for social media. Once you turn to the Internet, it’s easy to lose track of time as you read your friends’ posts, check on who’s following you on Twitter, or leave a comment or two in one of your LinkedIn Groups.

In this session, Frances Caballo will bust the myth that social media has to be a time-consuming endeavor. She will share her four-step strategy for meeting your marketing goals and still have time to write. You will: