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SEM

There are various ways to help yourself get seen online. These include having a well-optimised website, search engine optimisation (SEO), Facebook Ads, Google Ads, and more. Each has its place, and depending on your business and your overall marketing strategy, some may be more suitable for you than others. 95% of all internet searches within …

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a …

Google is, without a doubt, the contemporary “go-to” for most of us when we want any question answered “right now!” It plays a huge and pivotal role in how we find answers to not only life’s trivialities but also how we discover services and products that are local and easily accessible to us. But have …

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included …

Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web, …

You’ve probably been to hundreds of sites where you have only just started reading through the page when an obtrusive pop up ad appears, requiring you to dismiss it before continuing to the page. In an update on the Google’s Webmasters blog, the company announced plans to negatively rank pages that show these types of …

When you think of a classic SEM (Search Engine Marketing) campaign, they are usually pretty straight forward. Someone searches for keywords relating to your business and products, your ad appears, and you get them to click through to your website. SEM is probably one of the less-creative marketing channels available to businesses, but that doesn’t …