Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

February 2017

What better way to close out the month of February than with an employee takeover?! Our special guest for today is Kate Penrod, Visual Designer at Hileman Group! So, if you're looking for something to do, why not follow her all day on our Twitter and Instagram feeds to see how she spends her days!

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in the U.S., we have gathered some best practices when it comes to using email as a communication tactic within the healthcare industry.

Happy Valentine's Day from Hileman Group! Although Valentine's Day is traditionally considered a "romantic" holiday, we think it's for everyone, including co-workers, frenemies, that guy who keeps stealing your yogurt from the fridge... So, why not take a few minutes today to tell your cube-mates, "Hey, nice sharing a wall with you!" We've developed our own interpretation of Valentine's Day cards for you to share with all the people in your life, whether you like those people or not.

As you probably know, Twitter has officially discontinued their lead generation cards. And if you're anything like us, you've just finished wiping away your tears. We took a few hours to cope with this loss, then we did what we do best: put our heads down to find the best alternative social media lead gen strategies.

Who doesn't like pizza? Pepperoni, sausage, mushroom, or just plain cheese, pizza is one of our main food groups. There are even parties thrown in pizza's honor! So, how else would we spend a day in February, if not celebrating (read: eating) pizza?!