“The reason why I wanted to start this hashtag is so that I could inspire other people who look like me, other Filipinos who look like me, to also love their skin because it’s really, really difficult to do that when you have your mom telling you, ‘Oh, don’t go outside, you’ll get too dark,'”Jackson told AJ+. “And you have all these billboards and things telling you to whiten your skin.”

“There’s a lot of indigenous Filipinos that look exactly like I do,” she continued, explaining that dark skin should be embraced as beautiful. “They have curly hair, they have dark skin like I do.”

I grew up around whitening products and always wondered why my mother insisted that being dark is ugly but it’s honestly not. Brown skin is beautiful dark skin is beautiful. I’ll fight you if you try to tell me otherwise. #MagandangMorenxpic.twitter.com/ejBdfUgGnJ