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Monday, May 19, 2014

adidas and Spotify Team Up to Boost Your Run

Press Release

Runners can now Enjoy Endless Energy and Personalized Playlists

Herzogenaurach,
Germany (May, 2014) – adidas has partnered with one of the world’s
leading digital music sources, Spotify, to #boostyourrun with personalized playlists
tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and
input details including location, distance, musical interest and workout
intensity to create a playlist that seamlessly opens in their Spotify app. The provided
information will generate a selection of tracks tailored to the distance and music
that matches the runner’s desired intensity which includes “easy,” “moderate”
and “push it.”

“Boost makes everything about running better and now
that also includes the music that millions of runners rely on for motivation,” said
Adrien Leek, senior vice president of adidas running. “The relationship between
adidas and Spotify is a perfect match that will enhance any runner’s
experience.”

Boost Your Run
marks the first time Spotify will leverage its library of more than 20 million
songs to provide a personalised playlist for runners. In a matter of seconds
runners can easily enjoy a new Spotify playlist each time they lace up with the
adidas Boost Your Run activation.

“Partnering
with adidas is the perfect way to strengthen our relationship with the rapidly-growing
fleet of runners around the world,” said Chris Maples, VP of Europe for
Spotify. “The energy adidas provides with Boost, combined with the energy
runners get from our endless supply of music, delivers a unique running
experience from headphones to toe.”

While enjoying
the highest Energy Return of any foam cushioning and one of the world’s largest
digital music libraries, runners are also encouraged to share their experience
using #boostyourrun via Facebook, Twitter or Instagram. Runners who use
#boostyourrun also have a chance to be rewarded with prizes such as full year
Spotify Premium accounts for their participation.

adidas Boost
Your Run is available wherever Spotify is accessible. Spotify coverage
continues to grow globally and for a complete list of areas that offer Spotify
and Boost Your Run, please visit http://press.spotify.com/us/information/.