"This project is not a way to strong-arm people into going vegan overnight but giving them a fresh perspective and maybe making them a little uncomfortable," Lori Marino, the lead scientist behind the initiative, told the Associated Press.

Grande keeps a vegan diet, and <a href="http://act.mtv.com/posts/ariana-grande-dishes-on-being-vegan-what-she-thinks-everyones-problem-is-video/" target="_blank">told MTV in an interview</a> that she has been on a "completely plant-based" diet since around May 2013.