Smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has completed its recent three-way review with the appointment of PHD Egypt as its new agency of record. The full media account is the first win for the media agency’s newly opened Cairo operation.

The pitch was triggered by Huawei’s ambition to provide innovative solutions for the Egyptian market and the need for a partner with strategic vision and technical capabilities. PHD’s experience on the account in the region and data-driven model have played a key role in this appointment.

“Welcoming Huawei to our client roster is a stunning start for our Cairo operations. This new partnership shows how PHD is hitting the ground running in Egypt, thanks to its unique future-ready approach that complements the country’s digital transformation. Huawei will play a significant role in this and our mission will be to fulfil their ambitions in Egypt, as we have in other markets,” said Nour Eldin Saleh, General Manager of PHD Egypt.