New Zealand avocados in demand on Indian market

Jan 24, 2018 - The Indian market for avocados currently consists of some Indian produce and a major share of New Zealand Hass avocados. Thanks to promotions and in-store sampling, Indian consumers are becoming increasingly aware of the health benefits of Hass avocados. Therefore, demand for New Zealand avocados is increasing.

The Indian importer IG International specialises in the marketing of New Zealand Hass avocados. The company is also going to introduce new varieties with different packaging formats from Peru. Peruvian avocados are necessary to continue the momentum of the New Zealand season, which will soon be coming to an end.

Like the avocados from New Zealand, the Peruvian avocados belong to the Hass variety. The Peruvian Hass avocados differ from those from New Zealand with regards to different ripening stages and a cheaper price. The Peruvian season allows IG International to ensure a year round supply of avocados. As soon as the Peruvian season ends, the New Zealand season will commence.

"The main customers of IG International are supermarkets, restaurants and hotels. The category for avocados is increasing year by year. IG currently holds a market share of 42% in the market for avocados," says Shubha Wadhawan, CCO,IG International Pvt. Ltd.

"Most avocados are consumed in the western regions of India, followed by the North and South, though avocado consumption is on the rise in the South as well. Due to the price of avocados, most consumers belong to the upper middle class," she added.

"Not withstanding the strong demand for the Avanza New Zealand Avocado throughout Asia, we remain committed to our distribution partnership within India and the growth of the category. These are exciting times for the avocado within India. It is our desire is to build a strong brand positioned on quality and the versatility of this product to an increasingly health conscious consumer,” says Tony Ponder of Avanza, the New Zealand company that supplies the avocados to IG International.

Godrej Nature’s Basket has been India’s pioneering food destination from more than over 100 years. "We believe in creating lasting experiences and go an extra mile to serve our customers better. To make their journey an enjoyable one, we make sure to give them the best quality avocados, sourced from IG International. Avocado is the best selling category at our stores. We look forward to the Peruvian season to ensure the round year supply," says Avinash Tripathi, Buying and Merchandising Head, Godrej Nature’s Basket.