Miller Harris CEO Sarah Rotheram on the new wave of retail and overhauling the 'dull' fragrance category

How much do you really know about your business? Here the CEO of London inspired niche perfume brand Miller Harris explains why it’s time to swap the boardroom for the shop floor

Sarah Rotheram, the CEO of luxury perfumer Miller Harris, has a soft spot for the shop floor. Rather than sifting through pages of business data analytics, she’d rather get behind the counter and chat to customers, which is one of the reasons why her new store – complete with in-house florist – is putting conversation at its heart.

Her passion for retail started . . .

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