Thursday, July 31, 2014

#Croma Launches Its First Ever #Intel® Processor Based Tablet and 2 in 1

Croma and Intel India today launched the Croma1179 Tablet(8”) and Croma1177 2-in-1 (10.1”) powered by Intel® processors at an event led by Ajit Joshi, CEO & MD, Infiniti Retail and Gregory Bryant, Vice President, Sales and Marketing Group, General Manager, Asia-Pacific and Japan Region for Intel®. Priced at INR 13,990 and INR 21,990 respectively, the devices run on the Microsoft Windows* 8.1 platform and deliver an ideal balance of performance, battery life and graphics to users.

Croma is India’s first large format specialist retail chain for consumer electronics, with 101 outlets in 16 cities across the country. The company launched Croma Life Accessories in 2008 to provide innovative and unique products to help consumers choose the best product for their needs, which now includes a range of computing devices.

Speaking on the occasion Ajit Joshi, CEO & MD Infiniti Retail said “Croma’s own label products are about meeting consumer needs with the latest and the best technology. The new Croma tablet and 2 in 1 are a combination of amazing features, graphics, top performance supported with good battery life packed into a sleek device, a real owners’ pride. We are confident our customers will appreciate the value packed in the Croma tablet and 2 in1s. Intel has always been a great partner to work with and we are happy to launch the newest Croma devices with them.”

Earlier this year, Intel® outlined its strategy to focus on new mobile form factors like 2 in 1s and Tablets in India. Gregory Bryant, Vice President and General Manager, Intel Asia-Pacific and Japan, said, “We are excited to be working with Croma to bring these new mobile devices to consumers in India. Croma’s tablets and 2 in 1s based on Intel processors deliver superior computing performance and great battery life to keep pace with today’s mobile lifestyle.”

When it comes to mobile devices, consumers today want a smooth browsing experience, security, good battery life, better visuals and graphics without compromising on performance. Based on this insight, Croma and Intel came together to launch the tablet and 2 in1 powered by Intel® Processor and running Windows 8.1 OS which create a differentiated product proposition in Croma’s existing tablet offering. The Croma 2 in 1(10.1”) powered by Intel® will be the lowest priced 2 in 1 in the Indian retail market offering consumers great value for money.