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Table of Contents

Table of Content

Part 1: Business in a Changing WorldChapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social ResponsibilityChapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and CompetitivenessChapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing-Developing RelationshipsChapter 11: Customer-Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities Markets