Hike to launch multiple apps in 2019

Kavin Bharti Mittal-driven social and technology company Hike on Thursday said that the company is looking at launching multiple apps through 2019.

ETTelecom

January 10, 2019, 13:59 IST

NEW DELHI: Kavin Bharti Mittal-driven social and technology company Hike on Thursday said that the company is looking at launching multiple apps through 2019.

“In 2019, we continue to double down on both social and content but we’re going to do it with an evolved approach. We’re going to do it across multiple apps,” said Kavin Bharti Mittal, founder & CEO.

“In 2019 we’re going to go from building a super app that encompasses everything, to multiple apps solving one thing really well,” he added.

The multi apps will be specialized apps which will focus on content and social, and will be executed through a step by step evolved approach.

Kavin further added, “Social and content are 2 pillars of Hike with our users continuing to spend over 30 minutes per day on the platform and these remain spaces that have tremendous potential.”

Multi apps will be designed by taking core parts of the Hike product and remoulding them into creating new apps, each delivering one service.

Users will be able to continue using the current Hike app or choose to migrate to the new apps as they become available.

Kavin said that unbundling Hike into multiple apps focused on doing one thing allows more room in the pixels to deliver much more around one problem. “Moving to a Multi App Strategy no longer restricts us to a specific segment of the market.”