We were extremely impressed with the quality and thinking that had gone into the competition entries. In fact, nearly all of the entries are aligned to and addressing the fundamental needs our customers tell us need to be fulfilled for Bupa to be in the health partner conversation.

We rated each of the ideas against three criteria. Does the idea meet a fundamental customer need? Is the idea commercially viable (even in the long-term)? Is the idea aligned with Bupa’s future vision?

The winning entries aligned well which each criteria, demonstrated innovative thinking and even if not feasible now, had the potential to revolutionise what Bupa does as a company.

We are already providing some of the preventive healthcare services detailed in this entry. However, the creator has taken the thinking a step further with various innovations that could help further improve the health of our members.