Yext Turbocharges Local Listings

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If you are a small or local business, managing your listings on the dozens of local listings sites on the Web is next to impossible. Yext, which started out as a pay-per-call advertising startup, shifted its focus earlier this year to create a one-stop dashboard for local businesses, called PowerListings. Just this year, PowerListings has grown to more than 35,000 paying customers. With one change on PowerListings, a local business can update its profile across Yelp, Citysearch, Yahoo Local and other partner sites.

Today, Yext is turbocharging its Powerlistings product by adding two dozen more partner sites, including Foursquare, EZLocal, and AOL’s Patch (disclosure: TechCrunch is also owned by AOL). But Yext is also speeding up the time it takes to change listings information across them. CEO Howard Lerman came by the TCTV studios in New York City to show me how fast the product works. While we were recording this video interview, we changed phone numbers and uploaded a picture for a Crunch gym across dozens of local listings sites.

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OverviewYext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings® Network. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.

BioHoward Lerman is co-founder and CEO of Yext. Howard Lerman is a serial entrepreneur who has helped lead three previous ventures, all of which have had successful exits. He has led Yext into the clear market leader for location software. Yext software lets businesses update and sync their location data everywhere.
Howard founded and sold his first startup, JustaTip.com from his dorm room at Duke …