CVS Pharmacy® Makes Korean Beauty More Accessible Than Ever

CVS Pharmacy is making the trend-setting world of Korean beauty more
accessible than ever before, with the launch of the new K- Beauty HQ at
2,100 CVS Pharmacy stores nationwide, making this one of the largest
Korean beauty initiatives globally.

More than 100 new products from South Korean beauty brands, some
of which will be exclusive to CVS, will be available at the CVS Pharmacy
K-Beauty HQ, rolling out this spring. CVS Pharmacy partnered with the
world's most notable Korean beauty expert, Alicia Yoon,
to curate the expansive selection of ahead-of-the-curve skincare and
makeup innovations from seven different brands. Yoon, founder of the
influential Korean beauty e-retailer Peach & Lily™, helped curate
this selection through the lens of her more playful and fun retail
concept, Peach Slices™.
"We are very excited to bring the latest global beauty phenomenon
to CVS Pharmacy with our own exclusive K-Beauty offering, developed
uniquely with our customers in mind. Increasingly, we've seen our
customers turning to CVS Pharmacy for healthy beauty – from advanced
skincare to naturals – and for products that are inspiring, fun and
new," said Alex Perez-Tenessa, Vice
President of Merchandising for Beauty and Personal Care at CVS
Pharmacy. "With the launch of the new K-Beauty HQ, we're able to
deliver an extensive collection of new, on-trend products across healthy
skincare and playful beauty, further establishing CVS Pharmacy as the
leading health and beauty destination."
CVS Pharmacy's curated selection features innovative, eye-catching
and easy-to-understand products, including benefit-focused masks,
multi-step skincare regimens, whimsical cosmetics and innovative
ingredients like egg oil, snail mucin and more.
"I'm thrilled to be involved in this launch as CVS Pharmacy is
creating one of the largest K-Beauty programs in the world. While Korean
beauty has been steadily growing in popularity, there are still so many
people who cannot easily access Korean beauty products so this launch
will really bring the products to everyone," said Yoon. "CVS Pharmacy's
focus on health and beauty is at the core of Korean beauty ideals, and
the products specially curated for the K-Beauty HQ will delight and
deliver results at a great price."
Yoon will also launch her NEW beauty brand, Peach Slices™,
exclusively at CVS Pharmacy which transforms the retail concept of
making K-beauty lighthearted, easy and effective into products. Yoon's
Peach Slices™ brand will include nine K-Beauty products that put a
clever spin on innovative, gentle and natural ingredients like honey and
yuzu, and the line's natural cotton masks feature no harsh chemicals,
dyes, alcohol, parabens or sulfates.
In addition to Peach Slices™, select new K-Beauty brands will also
be available for the first time in the U.S. exclusive to CVS Pharmacy:

The Saem natural products with potent ingredients sourced from around the world including mineral-rich water from Iceland and soothing waratah from Australia

whimsical Holika collection with the Sanrio-inspired Gudetama peeling gels, oil to foam cleansers and more

Shoppers can learn about and explore the new Korean beauty lines
via in-store education, making exploration and browsing easy, and a
dedicated hub on CVS.com will offer in-depth information on the K-Beauty
trend, key products, ingredients and more.
The new K-Beauty HQ will be rolling out beginning April 2017 at CVS Pharmacy locations nationwide and online at www.cvs.com. About CVS PharmacyCVS Pharmacy, the retail division of
CVS Health (NYSE: CVS), is America's leading retail pharmacy with over
9,700 locations. It is the first national pharmacy to end the sale of
tobacco and the first pharmacy in the nation to receive the Community
Pharmacy accreditation from URAC, the leading health care accreditation
organization that establishes quality standards for the health care
industry. CVS Pharmacy is reinventing pharmacy to help people on their
path to better health by providing the most accessible and personalized
expertise, both in its stores and online at CVS.com. General information
about CVS Pharmacy and CVS Health is available at www.cvshealth.com.