Nehlsen Know-How

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So your business is doing great, right? You are posting record numbers, achieving goals that you could only dream of when you were a start-up. Here’s the issue: to the casual audience, or even the crowd showing a hint of interest in what your business has to offer, all of these numbers, stats and facts are viewed from a distance as a healthy-helping of “blah blah blah.” In order for your “shining” achievements or statistical information to truly be appreciated and quickly digested by the viewer, you will need to find yourself a better vehicle to capture the attention of any prospect. Preferably, a visual one. According to Hubspot, 40% of people respond better to visual information than text. Much of this impressive number can be directly contributed to the ever-increasing use of infographics.

All colors queue an emotional response, and consumers, whether they realize it or not, are influenced by the colors in business products and logos. The colors you choose for your business logo can help tell your story, or detract from it.