NEW YORK--(BUSINESS WIRE)--Today, Olay unveils its newest global advertising campaign, the first of
a series starring Olay Global Brand Ambassador, actress Katie Holmes. In
a recent survey, Olay uncovered that a majority of women in the US feel
it is never okay to settle. Created in partnership with Saatchi &
Saatchi New York, Holmes encourages women around the world to be their
best beautiful – in their lives and their skincare while featuring
Regenerist and other Olay products.

“We’re thrilled to have Katie Holmes help us inspire women to realize
their best beautiful in the new creative,” says Leigh Radford, Vice
President Global Skincare and Olay Franchise Leader. “Katie – a
confident, modern woman – represents Olay and the voice of women
worldwide who never settle in skincare.”

Directed by American film director Bennett Miller (Moneyball, Capote,
and the highly anticipated Foxcatcher), the advertising features Holmes’
personal reflections, calling upon women to embrace what makes them
uniquely beautiful and live up to the woman they see in the mirror.
“Being your best beautiful, that’s what Never Settle means,” says Holmes.

Acclaimed fashion and celebrity photographer Tom Munro captured the
print creative, showcasing Holmes in a succession of intriguing still
photos focusing on her inner confidence and beautiful, radiant skin.

The Your Best Beautiful campaign starring Katie Holmes will roll out
across multiple channels including social and digital media, print,
television and in-store displays beginning in mid-October, 2014 in North
America and Europe and January in Asia.

For more information or to view Katie Holmes in her first campaign,
visit Olay.com.

About Olay

Olay is a worldwide leader in skin care and has been trusted by women
for over 60 years. Olay continues to hold to the philosophy it
was founded on: to maintain a deep understanding of women’s changing
needs and to combine products that fit their needs with the latest
advances in skin care technology. The end result—superior product
performance women have come to expect from Olay. It brings healthy,
beautiful skin to more than 80 million women on five continents.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community
includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.