Harte-Hanks Hatches Super Plans

Companies marketing any of 25 technology products or services can be alerted daily to the buying plans of large businesses and organizations by the new Super Plans service from Harte-Hanks Inc., the San Antonio company said yesterday.

Each year, 80,000 technology buying plans are identified during these interviews. The daily Super Plans updates give specifics regarding what the organizations plan to buy as well as their purchase timeframes, budgets, budget status, decision makers and business driver reasons for the proposed technology purchase.

Harte-Hanks also announced yesterday an agreement with Cendris, The Hague, the Netherlands, a TPG Post company, that will let business marketers use the market intelligence assets of both companies for more relevant, targeted sales and marketing communication.

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