Outbound Calling Added at CO-OP Member Center

CO-OP Financial Services has added outbound calling to the services it offers through its CO-OP Member Center operation in Fort Worth, Texas.

The service includes outbound interactive voice response for sales, new member orientation, payment reminders and phone surveys, and live agent calling for sales, auto loan recapture, pre-screened lending and Reg E opt-in overdraft protection, the CUSO said.

Mark Chatfield, chief operating officer for CO-OP Member Center, said key benefits of the center's service include cost effectiveness and speed.

"To do outbound calling internally requires a large, fixed capital outlay, and it also often requires diverting key resources from other important operations," Chatfield said. "By outsourcing this task to CO-OP Member Center, credit unions have a dedicated, variable cost solution in which you are only paying for what you need when you need it.

CO-OP Member Centers said it now provides lending and member services to nearly 300 credit unions. It's a wholly owned subsidiary of CO-OP Financial Services in Rancho Cucamonga, Calif.