Canadian mass media and data business Thomson Reuters has announced the launch of a Bitcoin (BTC) sentiment information feed, according to a Thomson Reuters press release published these days, March 12.

The release states that via the partnership of Thomson Reuters and MarketPsych Data LLC, the company is releasing a new version of its MarketPsych Indices that will now scan a lot more than 400 news and media internet sites associated to cryptocurrencies for its feed.

Austin Burkett, the International Head of Quant and Feeds at Thomson Reuters, mentioned in a statement:

“News and social media are driving the investment and danger management process much more than ever with the continuing rise of passive and quant-driven trading. As the monetary marketplace rises in complexity, so too does the need to have to offer our consumers with not only the relevant information, but the tools to aid them handle and analyze that information.”

Google Trends data shows that searches for the term “Bitcoin” coincide almost directly with Bitcoin’s price, showing that the virtual nature of cryptocurrency implies that what takes place on the internet is connected to crypto costs, even if it not necessarily a direct result in and impact.

Thomson Reuters has previously interacted with the cryptocurrency sphere, for in July of 2017, the business announced the formation of a new startup tech incubator that supports innovation in Blockchain technologies.