Welsh people just can’t do without their mobiles, as the latest research shows

WE’RE so attached to our mobiles that one in four people in Wales wouldn’t give up their phone for a million quid.

That’s the amazing result of a new Carphone Warehouse survey which reveals the true extent of our cellular obsession – and the results are quite engaging!

According to the study, more than half of the Welsh population – 56 per cent – feel that owning a mobile is vital to maintaining their quality of life. This compares to a 63 per cent national average.

And proving it’s good to talk, 76 per cent of us reckon it is now a social requirement to have a mobile. Researchers say the Welsh are pioneering the notion that being contactable at any time is a must in today’s society.

On top of that, 27 per cent of those polled said they’d rather give up tea and coffee, 25 per cent would go without sex, 18 per cent would go tee-total and 15 per cent would drop chocolate before they would abandon their phones.

To prove how people cannot simply live without their mobiles, researchers challenged 24 volunteers to live without their phones for a week.

Tristia Clarke, marketing director of The Carphone Warehouse, said: “The results of both the survey and video diaries for Mobile Life highlight the complex relationships that people have with their mobile phones – feelings of choice versus control.

“We are committed to understanding the needs of our customers and these findings provide a unique and valuable insight that previously we have not had access to; for example, appreciating the simplest of things like how much people rely on the different functions of a phone in their everyday life.”

Richard Hobson, area sales manager at The Carphone Warehouse for South Wales, said: “It’s interesting to be able to see how much people’s mobile phones really do mean to them. Particularly in Wales where who would have thought we would be more likely to want to give up tea, coffee, chocolate, alcohol or even sex, than mobile phones, if made to choose?”