Project Runway Videogame for Wii Struts into Retail Stores Nationwide

Heidi Klum, Tim Gunn, Michael
Kors, Nina Garcia, and Season 6 Contestants “Make it Work” in This Fashion
Forward Videogame Now Available on Wii

Atari, Inc. and The Weinstein
Company, executive producers of the award-winning reality series Project Runway,
announced that the Project Runway videogame, based on the mega hit-TV program,
is making its way “from the runway” into retail stores today. This fashion
forward title, developed by Tornado Studios, is currently available for Wii and
will also be available on PC March 9, 2010.

A must have “accessory” for series
fans; Project Runway the videogame puts players in the role of aspiring fashion
designers. Similar to the show, “designers” are presented with a range of theme
challenges as they create fashions, select models, and style them with hair,
make-up, and accessories. Players can then go from designer to model and show
off their creations and work their way down the runway using the Wii Balance
Board accessory. Capturing the true essence of Project Runway, the title
features the show’s key talent Heidi Klum, Tim Gunn, Michael Kors and Nina
Garcia as well as eight contestants from season six including reigning Project
Runway winner Irina Shabayeva.

“Project Runway has grown into one
of the most powerful brands in fashion and pop culture,” said Jim Wilson,
President and CEO, Atari, Inc. “Now Project Runway fans of all ages can become
designers, stylists, models and photographers right in their own living rooms.
The Wii Balance Board runway feature gives the entire franchise a whole new
twist.”

In addition to the core reality show
competition, the Project Runway videogame for Wii includes a variety of fun,
family friendly game features inspired by the content from the show. These
include:

A Wii Balance Board-compatible
catwalk game

An interactive garment studio

A fashion career mode

Hair and make-up studios

A high-profile fashion photo shoot

TWC spokesperson Barbara Schneeweiss
added, “We are extremely excited to partner with Atari and bring Project Runway
to the video gaming audience. It’s a wonderful opportunity to allow new and
existing fans to interact with the franchise in a way we never imagined
possible.”