Omnichannel Assistance

Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.

Hammerson, a European retail owner, manager, and developer, has recently debuted its new FindSimilar app to rave reviews from consumers who made use of it. The app, which was developed by tech... [More]

The two reasons people often cite for not shopping more ethically is a difficulty in finding socially responsible brands and cost. DoneGood’s Chrome extension seeks to solve both problems. The... [More]

Samsung Pay was introduced as a mobile payment card network that offers a digital replacement for a variety of physical credit, debit, membership and rewards cards. One of the newest features to be... [More]