Nikon D3 Digital SLR Unveiled

Nikon held a press conference in Tokyo and unveiled the D3 Digital SLR camera. The D3 is a full-frame digital SLR camera featuring 12.05 millions image pixel CMOS sensor. With this CMOS sensor you can capture an area of 23.9mm x 36mm and recording 12.05 million pixel photos with entire sensor activated; this feature is called FX format mode.

In exception of D2H and D2Hs, most Nikon cameras are using Sony’s sensor, however the D3 is using Nikon’s own sensor design. The D3 sports three capture modes, the FX format, 5:4, and DX Format. The D3 will be priced at $4,999.95.

The D3 features dual CompactFlash card slot that support UDMA allowing the camera to write at 35MB/second with UDMA-capable flash card.

EIGHT YEARS AFTER CHANGING PROFESSIONAL PHOTOGRAPHY
FOREVER, NIKON DOES IT AGAIN BY INTRODUCING THE D3 DIGITAL SLR

MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.* Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX- format CMOS sensor, the D3 incorporates Nikon’s new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of
the D3’s new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation. The D3 also features an entirely new 51-point auto focus system with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera’s high-resolution LCD monitor. The D3 uses the world’s first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

“Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn’t been seen since the introduction of the Nikon D1.”

Nikon’s Sensor Formats: FX and DX

Nikon’s digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size, and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF- NIKKOR lenses. When used with DX NIKKOR lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of NIKKOR interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.

The Most Intelligent Nikon Ever

The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon’s exclusive Scene Recognition System advances the use of Nikon’s acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon’s new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon’s new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system. Nikon’s new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce
consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness, and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon’s D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real- time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3’s LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera’s conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The Fastest Camera in its Class

The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12
seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX- format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability

The D3 reflects Nikon’s most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera’s viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera’s alignment relative to the true horizon on the rear LCD screen or in the viewfinder. The D3 also features two CompactFlashTM card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera’s HDMI port and an optional cable.

The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera’s shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3’s comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.

Price and Availability

The D3 will be available from authorized Nikon Professional Dealers beginning in November 2007 for an estimated selling price of $4,999.95**. With the introduction of the D3, Nikon’s current lineup of digital SLR cameras now includes the new D3, D2XS, D300, D200, D80, D40X and D40.

About Nikon

Nikon, At the Heart of the ImageTM. Nikon Inc. is the world leader in digital imaging, precision
optics and photo imaging technology and is globally recognized for setting new standards in
product design and performance for its award-winning consumer and professional
photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer
and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories;
Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film
SLR cameras; Nikon software products and Nikon sports and recreational optics. At the
heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone
to take amazing digital pictures. Through the Nikon Spirit InitiativeTM, the company, plays an
active role in supporting aspiring and advanced photographers through a variety of
philanthropic organizations, educational programs, events and workshops. For more
information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of
photographers to the web’s most comprehensive photo learning and sharing communities.

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film
** Estimated selling prices listed are only an estimate. Actual prices are set by dealers and are subject to
change at any time.

NIKON D3 DIGITAL SLR CAMERA: MAJOR FEATURES

New 12.1 effective megapixels FX-format (23.9 x 36mm) sensor
The D3’s new and original 12.1 effective megapixel FX-format CMOS image sensor
features a series of technologies that enable it to deliver superior quality pictures
throughout the camera’s exceptionally broad ISO range. In addition, the sensor’s high-
speed 12-channel readout allows the camera to shoot 12.1 megapixel images at up to
nine frames per second.

Wide sensitivity range
The camera’s ISO sensitivity range is extremely broad, allowing photographers to shoot
low noise photographs in a variety of situations. The camera’s normal range is from ISO
200 to 6400, and this range can be extended using the camera’s built-in settings of Lo-1
and Hi-2 for the equivalent of ISO 100 and ISO 25,600, respectively.

High-speed performance

The D3 is designed to deliver high-speed performance in virtually any situation. With a
shutter release time lag of only 37 milliseconds, camera start-up time of 0.12 seconds,
and continuous shooting speed of up to nine frames per second with full resolution 12.1
megapixel images, the D3 is the world’s fastest digital SLR camera in its class.* The D3
is also capable of shooting at up to 11 frames per second when using the camera’s DX-
format mode, with 5.1 megapixel images. The Nikon D3 is also compliant with UDMA
memory cards, enabling recording speeds of up to 35 megabytes per second.

New EXPEED Image Processing System

The D3 features Nikon’s new EXPEED Image Processing System that is central to the
speed and processing power of the camera. EXPEED delivers optimized performance
for the camera and its features and ensures high-image quality and high-speed image
processing.

Versatile new Picture Control System

Nikon’s new Picture Control System, featured in the D3, allows photographers to fine-
tune and adjust fundamental rendering options for their pictures so they can define the
exact tone, sharpening, brightness and saturation they prefer. They can then port these
settings to any other Nikon camera featuring the Picture Control System, such as the
recently introduced D300, so that even when shooting with different cameras, they can
get consistent tones for all their pictures.

New 51-point auto focus system

The D3 features Nikon’s Multi-CAM 3500FX auto focus sensor module, with 51 AF
points, including 15 cross-type sensors that are located in the center of the frame. These
cross-type sensors work with all NIKKOR lenses, including those with apertures as small
as f/5.6. The D3’s auto focus system is closely linked with the camera’s innovative
Scene Recognition System to deliver greater accuracy in subject detection and focus
tracking performance.

Revolutionary new Scene Recognition System

Nikon’s D3 features a revolutionary new Scene Recognition System that greatly
enhances the accuracy of, auto exposure, auto white balance detection and auto focus
in the camera. The Scene Recognition System uses the camera’s built in 1,005-pixel
RGB metering sensor to recognize the subject or scene being photographed and detect
any movement. This information helps optimize exposure and white balance settings for
the recognized subject and also enables the camera to assign appropriate AF points
based on any movement of the subject, ensuring highly precise auto focus tracking
performance.

The D3 features a gorgeous, ultra high-definition 3-inch LCD monitor with 920,000 dot
resolution. The monitor provides a 170-degree viewing angle and is very effective in
confirming focus on pictures as well as framing a shot using the camera’s new LiveView
modes.

LiveView shooting with two optimized modes

Two new LiveView modes in the D3 enable photographers to compose their shot using
the camera’s ultra-high resolution LCD monitor. The Tripod mode is designed for precise
focus and accuracy when the camera is on a stable platform and the subject is not
moving. In this mode, the camera focuses on the subject using focal-plane contrast and
any point on the LCD screen can be selected as the focus point for the picture. The
second mode, called Handheld mode, allows photographers to use the camera’s
conventional TTL focusing system, with all 51 points and 15 cross-type points available.
When using this mode, the camera activates focusing immediately when the shutter
button is pressed, to ensure accurate focus.

Active D-Lighting

Nikon’s D-Lighting feature in its digital SLR cameras has proved to be a popular way for
photographers to quickly compensate for dark areas of a picture after it is taken, without
adversely affecting its highlights. The D3 now features an Active D-Lighting mode that
when enabled provides remarkable real-time highlight and shadow correction with
optimized image contrast. Active D-Lighting produces broader tone reproduction in both
shadows and highlights by controlling highlights and exposure compensation while
applying localized tone control technology to achieve a more pleasing level of contrast
across the entire image. And because the advantages of Active D-Lighting are applied
as images are captured, image editing time can be shortened.

Improved usability

Several aspects of the D3’s usability have been refined to offer professional
photographers a satisfying experience when using the camera. The camera’s optical
viewfinder offers a large, bright image with virtually 100 percent frame coverage and
0.7x magnification in FX-format. The D3 accepts two CF (Compact Flash) cards
simultaneously for a myriad of recording options as well as the ability to copy images
between the two cards. An integrated HDMI port offers the ability to view images from
the camera directly on a high-definition television. The D3 also features the world’s first
virtual horizon level indicator that uses sensors incorporated within the camera to
indicate the inclination of the camera relative to the horizon, on the LCD monitor or
inside the viewfinder.

Reliable and durable

The D3 is designed to perform reliably and consistently under the most demanding
conditions. The exterior of the D3 is crafted of magnesium alloy and numerous seals are
used throughout the body to protect the camera against dust and moisture. The
camera’s shutter employs blades made of a hybrid of carbon fiber and Kevlar and is
tested to 300,000 cycles. The camera also features a Self Diagnostic Shutter Monitor
that ensures the accuracy and precision of the shutter at all times.

Fine-tune adjustment for auto focus

Photographers who need to make small adjustments to correct differences in focusing
can do so using the D3’s built-in capability to adjust focus specific to a lens. The camera
offers the option of either setting compensation for a specific lens so adjustment in focus
is only enabled when that particular lens is used, or the camera can apply a uniform
level of compensation for any lens used with the camera. Users can store settings for up
to 20 different lenses if they prefer to fine-tune the camera’s focusing based on specific
lenses.
Designed for ergonomics, by Giugiaro

The D3 is built around the central theme of ergonomics and the camera’s exterior form is
designed by world renowned Italian design house, Giugiaro. Every aspect of the D3 is
fine-tuned to be ergonomic and help photographers seamlessly work with the camera.
Its slightly inclined command dial, comfortable hand-grip, and curves on the pentaprism
top, grip and side panels are all part of a new design theme.

Exclusive Wireless Transmitter WT-4A (optional)

The D3 is compatible with Nikon’s new WT-4A wireless transmitter that provides support
for wired LAN (10BASE-T, 100BASE-TX) and wireless LAN (IEEE 802.11a/b/g,). When
using the D3 in LiveView mode, the WT-4A can transmit a remote view from the camera
and also support continuous shooting through a wireless or wired connection using
Nikon’s Camera Control Pro 2 software (optional).

* As of August, 2007; among cameras featuring an imaging sensor similar to the size of 35mm film