Some quick thoughts that may help a small business thinking about how they should be promoting themselves. Bottom line, know what you want before you go in and you will be much happier with the results when you walk out.

The size of the letters and logos, as well as the colours you choose are crucial in creating a visible, easy-to-read sign. The Letter Visibility Chart shows the maximum reading distance for your sign to make the best impact, as well as the overall readable distance.