Marketswitch Optimization

Marketswitch Optimization is a mathematical decisioning software solution that enables customers to design the best strategies across the organization to solve complex business problems and meet organizational objectives. Automatically evaluates competing business goals, contact protocols, operational constraints, and individual customer needs and preferences and calculates the impact of every possible decision, leaving you with the best combination of actions to take.

Watch how you can use big data for better decisions

PROFILING

Group customers based on similar traits and create macro segment data profiles

PREDICTIVE SCORING

Create broad segments to determine good or bad odds based on customer behavior

BUSINESS RULES

Automatically evaluate the financial impact of different business strategies

Marketswitch Optimization can help you:

Optimize decisions across the Customer Life Cycle and easily identify the right consumers while considering multiple product offers, communication channels and account profitability to achieve the highest possible return on investment

Prioritize across competing, often conflicting, business goals and objectives

Maximize the benefit of existing data analytics, i.e. models, attributes, customer relationship data, or any other business metrics