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Before you read, this isn’t based on any official news, just my speculation.

Over the past couple of years in the UK, more and more steaming companies have been popping up and as internet speeds rise in the UK, it’s becoming more practical for the like of BBC, ITV, Channel4, Channel5 and various other terrestrial providers to offer a steaming service. Youtube now host many TV programs and films, and it won’t be long until they offer a monthly set fee subscription model.

Personally I cancelled my Sky ‘normal TV’ subscription over a year ago now, and have been fed my visual entertainment via streaming and rental services.

Until recently, I had the Lovefilm streaming service as well as Netflix, however I made the choice and decided to kill off Lovefilm. Personally I prefer a ‘all you can eat’ service if I’m paying a monthly fee, not a monthly fee plus an additional ‘pay for anything that’s worth watching’ fee.

Sky have recently released NowTV, offering either pay as you go model or a set fee ‘watch as much as you want’ service. This currently only has movies, but they plan to add everything Sky subscribes have been able to access via SkyPlayer.

This all led me to think, why the hell don’t Apple offer this kind of service, I assumed it was some kind of licencing, however as of Friday, all my previously purchased movies were available to stream from the iCloud, which hopefully they’ve now signed whatever contracts are needed to allow movie streaming in the UK (and 35 other countries).

Apple do have a huge range of TV programs and Films on a ‘pay as you go’ rental and buy model (probably a larger library than Netflix and Lovefilm put together (in the UK)), and if they offered this at a reasonable monthly price, this would surely increase the sales of Apple TV, as well as collecting a monthly subscription.

I hope that Apple doing things the Apple way, possibly, hopefully in the near future Apple will offer a streaming service ?