InternationalInternational Food and Food and Agribusiness AgribusineManagement Association19th Annual World Forum and SymposiumGlobal Challenges Local SolutionsBudapest, Hungary June 20 - 23, 2009“Meeting Food System Challenges ThroughInnovation and Entrepreneurship”Hyatt Regency • Monterey, California, USAJune 14 - 17, 2008IAMA Business Ofﬁce PO Box 14145 • College Station, TX 77841-4145 • USA • Tel: 1-979-845-2118 • Fax: 1-979-862-1487 • iama@tamu.edu • www.ifama.org PRESIDENT’S MESSAGEDear Friends of IAMA, Ladies and Gentlemen, We are living in a globalized society. Cities on every continent are becoming more and more alike. Multinational companies are present everywhere with similar strategies and products. Although trade has become more liberal, economic developments in one part of the world immediately impact the other. Still, nations and regions have their own economic conditions and social and cultural traditions which include food products and gastronomy. IAMA is a Worldwide Association which embraces new opportunities to learn, appreciate and promote regional specialties.Our industry is facing many challenges among every sector of the global agri-agro food system. The theme of this world congress is “Global Challenges - Local Solutions.” Your Hungarian hosts have collaborated with organizations from Slovakia, Czech Republic and Poland and we’d like to present our economic solutions, successes, and business strategies while sharing our rich cultural and gastronomic traditions. IAMA’s is pleased to partner with the Food and Agriculture Organization of the United Nations (FAO) to once again, host a simultaneous workshop. Please see the program description for this informative two-day workshop on Agribusiness and Agro-industries: Development in Central and Eastern Europe.We would like to extend a warm welcome and invite you to come and share innovative solutions from your region of the world. We offer an outstanding program combined with good food, music, entertainment and beautiful landscapes. Come and enjoy yourself, make new friends, and experience Budapest at the 19th Annual World Forum and Symposium, June 20-23, 2009!Lászlό Vajda, Ministry of Agriculture and Rural Development, IAMA President, HU SYMPOSIUM SESSIONS SATURDAY AND SUNDAY, JUNE 20 - 21 III. Customer Orientation and Marketing Student Case CompetitionCh: Gregory A. Baker, Santa Clara University, USA This year’s Symposium will appeal to a wide 1. Customer Orientation in the Food SystemCh: Imola Pallo-Kiserdi, Ministry of Agriculture, HUvariety of research and practice interests. Papers Ch: Agnes Szegedy-Fricz, Ministry of Agriculture, HUfeature timely topics centered on local solutions to Thirteen teams will compete in the Competition global issues in the food and ﬁber system. 2. Value-Added Food Marketing through representing universities from the Netherlands, Consumer StudiesAustralia, Belgium, Canada, France, Hungary New The following workshops including the Case Ch: Zoltan Lakner, Budapest Corvinus University, HUZealand, South Africa, England, USA.Conference, Student Case Competition, Discussion Sessions, Task Group Meetings and the FAO Work- 3. Consumer Acceptance and Branding of Food ProductsTask Group Meetings & shop will be conducted in parallel sessions: Ch: Andras Seboek, Campden & Chorleywood, HUDiscussion Sessions I. Food Chain Approach 4. Agricultural Management and Consumer Protection1. Biofuels Session Ch: Doyle Baker, FAO, IT2. Metropolitian Agriculture1. Food Chain Management3. Sustainability in Agri-Food Chain Ch: Jacques Trienekens, Wageningen University, NL IV. Food Quality and Safety4. Food Dynamics and Innovation5. Market Oriented Strategies to Revitalize Albania’s 2. Excellence in Food Chain 1. Food Labelling and Nutrition Information for Agricultural Industry Ch: Francis Declerck, Essec Business School, FR Consumers6. Benefits of Rural Research and Development Ch: Pal Molnar. University Szeged, HU Investment3. Innovation in the Food Chain Ch: Frances Fortuin, Wageningen University, NL 2. Quality Management Systems in Agriculture FAO Workshop and Food Industry4. Supply Chain Management and Chain Economics Ch: Zoltan Erdoes, HNC for EOQ, HU Agribusiness and Agro-industries Ch: Christian Fischer, Massey University, NZ Development in Central and Eastern 3. Environmental Challenges and Rural Development EuropeII. Agribusiness Strategies Ch: John Karlik, University of California, USAWorkshop Organizers: 1. New Chain Strategies for Development of 4. Food Security, Bioenergy and Sustainable Doyle Baker, FAO, Italy Farmer’s Entrepreneurship Development Carlos da Silva FAO, Italy Ch: Woody Maijers, InHolland University, NL Ch: Bernardo Pacheco de Carvalho, Stejpan Tanic, FAO, Hungary University of Lisbon, PT2. Financial Risk Management in the Food System Significant changes have occurred in the agrifood Ch: Francesco Braga, University Guelph, CA V. Recent Developments in Biofuels chains and related market relations throughout Central and Eastern Europe during the last decades. 3. Market Orientation and Enterpreneurship Ch: Jozsef Popp, Research Institute for In spite of very different transition patterns and Ch: Onno Omta, Wageningen University, NL Agricultural Economics, Budapest, HU political, demographic, climatic and geographical conditions, agribusiness and agro-industries in VI. Case Conference4. Agrifood Strategies the region are currently challenged by the need Ch: Gabor Szabo, University Szeged, HU Ch: Mary L. Shelman Harvard Agribusiness to comply with the European Union and the World Program, USA Trade Organization regulations, in order to access Ch: Woody Maijers, InHolland University, NL broader and more diversified markets.�������� ������������ ����������� ��������� ������������ ���������� �� ����FORUM SESSIONSBridge Session: Agribusiness food quality, safety issues, and innovations in new is necessary to unite an array of stakeholders which Education in Past, Present, and Future product development. A synopsis of the Central and include agriculture, food processing, the supply Eastern European solutions as possible answers and ingredient industry, retail, catering, consumers Ch: Mary Shelman, Director, Agribusiness Program, to global challenges within the agri-food chain, and academia. This session discusses the ongoing Harvard Business School, USA will be presented by a senior World Bank expert. commitment of stakeholders to maintain consumer Gábor Szabó, Csaba Forgács, and Csaba Székely The audience is invited to contribute by sharing health and well-being. Professors, Hungarian University of Agriculture, HU experiences from various regions in the world and to Pankaj Kumar, Professor and Chairman, 4:15PM – 5:45PM discuss the reasons why and how global challenges Indian Instute of Mangement, India Regional Products in the Global Arena: lead to different local solutions.Marcos F. Neves, President, Holding INOVA, Connecting People with the Origin of Professor of Strategy at FEARP, BR Food11:15AM – 12:45PMJoydeep Bose, President and Global Head, How Visegrad-4 Countries are Human Resources, Olam International, SG Ch: Francesco Braga, Associate Professor, Responding to Global Challenges University of Guelph, CA Since IAMA’s creation nearly 20 years ago, the state Arnoud-Jan Bijsterveld, Professor, Ch: Jan van Roekel, Partner, Synnovia, Netherlandsof agribusiness education has evolved in University of Tilburg, NLTomás Kreutzer, Director, Federation of response to a rapidly changing global marketplace. Edith Klauser, Head of Section in Ministry of Food and Drink Industries, CZNumerous courses of general and specialized Agriculture, ATGyörgy Raskó, President, Csopak Holding, HUstudies, ranging from undergraduate, to Executive Sookja Yoon, Director, Traditional Korean Gerd Bockenhoff, General Manager, Education programs have been created to meet the Food, KR Rabobank, PLneeds of local and international stakeholders. This András Seboek, Executive, Campden & Igor Mancel, Director, Association of the Wine session will provide an overview of agribusiness Chorleywood, HUProducing Company, Slovak Republiceducation programs in four geographical areas that are at distinct points in their evolution as producers Many of today’s healthiest eating trends bear a The entry of Central European countries into and consumers of agricultural and food products, strong resemblance to yesterday. Local farms the European Union dramatically changed the as well as a forward-looking perspective on human offering nutritious, peak-of-season produce; slow-competitive position of agri-business and the food capital needs from a leading global employer of cooked dinners foster leisurely family meals; and an industry in this region. Although these countries agribusiness managers. Lessons from this survey emphasis on minimally processed foods. This trend prepared themselves intensively for the change, the can provide guidance to businesses and educational is naturally leading to regional and local solutions. reality has produced varied results. CEO’s from institutions to ensure that world-class human capital Europe possesses a patrimony of agricultural Visegrad-4 countries representing Poland, Czech is available to meet the challenges and needs ahead products and foodstuffs based on tradition and Republic, Slovak Republic and Hungary will share iin the next 20 years. regional specialities. The protection of geographical their knowledge of this transition and how they indication is one important tool in rural development overcame barriers to solve problems. Learn how and rural sustainability. But how can sustainable they adapted new strategies to become and remain WELCOMEbusinesses be developed with respect to the triple competitive. What are the essential elements? Do MONDAY, JUNE 22 P: People, Planet and Profit? Representatives from local solutions to global challenges differ significantly 8:30AM – 9:00AM different regions will discuss new developments from each other? Are solutions in one country more Welcome & Fellow Awards Ceremony and regional solutions for sustainable business effective than another, and why? Jozsef Graf, Ministry of Agriculture and development and how to connect regional identity Regional Development, HU and food culture to regional products both in a 2:30PM – 4:00PMSandor Csanyi, Pesident and Director General, traditional and innovative way.Food Products for Health and Well- National Saving Bank (OTP), HU being: Global and Local DevelopmentsJerry Siebert, IAMA Executive Vice President, USA TUESDAY, JUNE 23Ch: Pal Molnar, Professor, University Szeged and 8:30AM – 10:00AM9:00AM – 10:30AM President, HNC for EOQ, HUTension Between the 4 F’sGlobal Challenges, Local Solutions: Catherine Geslain-Lanéelle, ED, European Food Food - Fiber - Fuel - FeedTrends in Food and Agribusiness Safety AuthorityAntonio Di Giulio, Head of Unit, European Ch: Hector R. Laurence, President and CEO, Ch: Christopher Peterson, Professor, Commission McLaren Holdings, AR Michigan State University, USA Joan Prats, Director for Health and Wellness, Marcos Jank, President, UNICA – Sugar and Hans Jöhr, Corporate Head of Agriculture, Coca-Cola Ethanol Exporters Association, BR Nestec, CH Yves Rey, Quality Manager, DanoneJózsef Popp, Deputy Director General, Csaba Csáki, Professor, Agricultural Economics Research Institute, HU Budapest Corvinus University, HU The food industry is supported by an integrated and strategic body of research in nutrition, food, Biofuels is a new and rapidly growing agri-industry Globalization has impacted the food and consumer sciences and food chain management driven by the pursuit for energy independence, agribusiness sector in numerous ways. This to deliver innovative and high-quality food products high gasoline prices, alternatives to fossil fuel session discusses trends in the agri-food chains for global markets which meet consumer needs consumption, sustainability and environmental and explains why global challenges logically and expectations. These products together with concerns. Yet competition for the same natural lead to different local solutions. Panelists present recommended changes in dietary regimes and resources is creating tension among the food, feed, the latest developments in the world trade of lifestyles are designed to have a positive impact on fiber, and fuel sectors. This session will provide agricultural and food products, price fluctuations, the overall quality of life. To achieve these goals it &RUSRUDWH*URXS BUDAPEST CONFERENCE TOURSthe most accurate data on supply projections, The Retail Sector plays an extremely important role comparative costs, new technologies, trading among agriculture, food processing and consumers. Our Hungarian hosts have carefully planned opportunities and barriers. A team of panelists will Although consumers can be influenced by pricing some thoughtful and truly unique tour explore the answers to the following questions: What policies, advertising and other marketing tools, the experiences for conference participants. Brief have we learned from the 2008 financial crisis? Are long-term strategies of supermarkets should focus descriptions of some tours are provided below biofuels responsible for the increasing food prices? on the real needs and expectations of the consumer. but there are a variety of day trips are also Is the biofuel industry sacrificing sow land? What By maintaining direct contact with the people, planned around Budapest for guests. surface of the world is being used for the production the retail sector has a major impact on the whole For detailed information, visit our website. of biofuels? What percentage of the industry is food value chain. Food quality and safety trust by EGER AND TOKAJ practicing sustainability? Where are the international consumers are the most important issues which can June 18 -19 or June 25-26 trade barriers and opportunities? What is the five- be influenced by several measures and methods. A trip to Hungary would not be complete without a year forecast for predicting future demand? After short introduction, a panel of high level trip to the wine country. This two-day tour takes you managers will discuss their positive and negative to Northern and Eastern Hungary into the heart of 10:45AM – 12:15PM experiences in this field.Eger and Tokaj wine-region. In Tokaj, 186 working How Governance Policies and 4:00PM – 5:30PM cellars can be found. Visit Sárospatak, the cultural Strategies Affect the Agri-Food SectorClosing Panel Discussion centre of the region, where one of our most beautiful Strategies on Local Solutions for Global and historically famous renaissance monuments, the Ch: Mike Cook, Professor, Missouri University, Challenges castle of Sárospatak can be found at the foot of the GICL, USA Zemplén Mountains. All Inclusive Price: €200.László Vajda, IAMA President, HU Ch: László Vajda, IAMA President, HUMarty Reagan, CEO, Ag Processing Inc., USA Paul T. Jasper, President-elect of IAMA, USADEBRECEN, HAJDUSZOBOSZLO Reto Battaglia, Battaglia GmbH, Frans van Bijsterveld, Director General, AND HORTOBAGY Food Safety Systems, CH Rabobank, NLJune 18- 19 or June 25-26Rodrigo Sanchez Mujica, FIRA, MX Johan van Rooyen, CEO, Wine Cellar South Africa, SATake a two-day excursion to Eastern Hungary. The Marcos Fava Neves, President Holding INOVA, first stop is a trip to the Cora Supermarket in Fót. Future governance policies will have a significant Professor of Strategy at FEARP, BRAfter arriving in Debrecen participants will tour the impact on agro food businesses throughout the Jerzy Plewa, Deputy Director General, European Debrecen University and the Centre for Agricultural entire food chain. Good governance is increasingly Commission, DG Agriculture, BUSciences. Then relax in the therapeutic waters of becoming a tool for stakeholders to influence the Europe’s largest thermal wellness bath complex. SOCIAL EVENTSmanagement of agro food chains and networks. The famous Hortobagy Puszta provide vistors a The combination of private and public policies can memorable view and super equstrian show.STUDENT - INDUSTRY RECEPTIONeither create a positive flow, or a time and money All Inclusive Price: €220.Europa Conference Centre, Roof Gardenconsuming debate. Key questions and issues Saturday, June 20include: How should CEO’s and board members SZEGED June 247:30PM – 9:00PMrespond to governance challenges? How should the Visit the world-famous community which produces interests of globalizing food networks be balanced A casual-social networking event for student, industry, matchless pick Salami and Szeged Paprika giving with those of different stakeholders anchored in local government and academic conference participants. the rich flavor to so many Hungarian foods. Szeged markets? What is the definition of good governance is situated near the southern border of Hungary. WELCOME RECEPTIONand who will decide on what is right and wrong? Szeged is a cultural and economic center for a Museum of Hungarian Agriculture Who are the primary recipients of the benefits of thriving university town. All Inclusive Price: €100.Sunday, June 21good governance; and what should be the future 7:00PM – 9:30PMrole of public and private partners? With many DANUBE BEND TOUR June 24 challenges lying ahead, the historical background A one day program visits Esztergom, the birthplace The evening will feature dinner and a Violin Concert of private and public partners influence present of the first Hungarian King and residence of the at the Museum of Hungarian Agriculture which is the and future behavior. In this session the effect Hungarian Cardinal Archbishop (Basilica Treasury). largest agricultural museum in Europe located in the of governance policies on the strategies of food After a short walk see the picturesque Visegrád, City Park near the Vajdahunyad Castle in Budapest.companies will be demonstrated through examples we’ll explore the ruins of the old Royal Palace a Best Paper and Student Case Competition Award by speakers from different continents in the world medieval fortress. Lunch will be at the Renaissance winners will be announced during the reception.sharing their views on governance. Restaurant. All Inclusive Price: €80.PRESIDENTIAL BANQUETLAKE BALATON June 24 - 26 2:00PM – 3:30PM Lazar Equestrian ParkAn unforgettable three-day excursion through Impact of the Retail Sector on the Monday June 22Hungary that will allow you to experience the Value Chain 6:30PM – 11:00PMuniqueness of this remarkable country. Tour the The equestrian park, established near Gödöllő, is 150-year-old Herend Porcelain Factory, visit Ch: Ross McLaren, former CEO Shaws located about 35 km from Budapest and features museums, castles, and an agricultural university. Supermarkets, UKthe world champion carriage-riding Lázár brothers. The tour is highlighted with a golf competition in Bernard Guntz, Investment Director, Guests can take a walk in the Hungarian village Balatonudvardi where novice to advanced golfers AUCHAN Hungary Ltd., HUyard and become familiar with ancient Hungarian have an opportunity to compete and win beautiful Jose-Maria Cervera, Director General, domestic livestock breeds grey cattle, long-wooled Herend Porcelain prizes. The trip concludes with a METRO Trade Ltd., HU sheep, mangalica pig, and the puli dog. The dinner promenade to the peninsula of Tihany, where the Péter Feiner, President, Board of Directors, program features an equestrian show with folk and Tihany’s Abbey was founded nearly 1000 years ago. SPAR Hungary Trade Ltd., HUgypsy music. All Inclusive Price: €390. Eger Tokaj Sarospatak Debrecen Hajduszoboszlo CONFERENCE REGISTRATION FAO WORKSHOP REGISTRATIONREGISTRATION - THREE SIMPLE STEPSThe FAO Workshop will be held June 20-21 in the Copenhagen Ballroom. The registration fee will be $50 for participants who also register for the IAMA1. Go to the IAMA Website (www.ifama.org) Conference and $250 for the FAO Workshop alone. The registration fee includes:2. Click on the “2009 Conference Registration” button. • FAO Workshop sessions3. Complete the online registration form. • Saturday lunch and networking breaksREGISTRATION CANCELLATION POLICYCONFERENCE REGISTRATION A refund of fees will be granted in response to written requests prior to May 1, The IAMA Forum and Symposium will be held on June 20-23 , 2009 2009. After this date, a $200 cancellation fee will be charged because a number at the Europa Hotels and Congress Center in Budapest, Hungary. of expenses must be guaranteed by May 1. No refunds for cancellations will be Professional or student registration fees include: possible after June 1, 2009.• All conference sessions• All lunches and networking breaks TRANSPORTATION• Social events include the Student-Industry Reception, Welcome Budapest has direct flight connections to every major city and hub in Europe and Reception at the Agricultural Museum and Presidential Banquet world-wide. For detailed travel options including: driving, rail, or air visit: at the Lazar Equestrian Park. http://www.hungary.com/ SPOUSE/GUEST REGISTRATION FEE INCLUDES BEFORE MAY 1 AFTER MAY 1• All lunches and networking breaks • Student-Industry Reception, Welcome Reception Member At the DoorMember Non-Member Non-Member and the Presidential Banquet $795 $950 IAMA - Professional Fee $895 $1,050 € 800 IAMA - Student Fee $545 $625 $645 $725 € 550CONFERENCE ATTIRE IAMA - Guest Fee $495 $495 $495 $495 € 380Please dress comfortably in business casual attire. Budapest’s daily temperatures in June average FAO Workshop w/ IAMA Registration $50 $50 $50 $50 € 40between 77-86 F or 25-30 C. FAO Workshop Only $250 $250 $250 $250 € 190 Student-Industry Reception Only $50 $50 $50 $50 € 40 SAVE $100 EARLY BIRD SPECIAL Welcome Reception Only $90 $90 $90 $90 € 70REGISTER BEFORE MAY 1, 2009 Presidential Banquet Only $100 $100 $100 $100 € 75 HOTEL RESERVATIONS & CONFERENCE TOURSCONFERENCE VENUE May 1, 2009. Cancellations received after May 1, 2009 will not receive a refund EUROPA HOTELS & CONGRESS CENTER (a fee equal to a two-night hotel deposit will be charged).H-1021 Budapest, Pálos u. 2. Tel : (06-1) 391-5100 ALTERNATE HOTELSWebsite: http://www.ecc-hunguesthotels.hu/english/index.html A number of alternative hotels choices and registration procedures are provided on our website.Favorable rates have been secured for IAMA participants at the TOURSEuropa Hotels and Congress Center. The facility has both a three and a four star A variety of pre/post conference and guest tours are planned which include a hotel located directly on the premises. mix of culture, museums, agriculture, universities, history, a trip to through the wine country, and a golf tournament. For full itineraries, pictures, pricing, and to HOTEL EUROPA**** Single €75 ($96 USD). Double €117 ($150 USD).register visit our website.HUNQUEST HOTEL REGE*** Single €60 ($77 US). Double €97 ($124 USD).* All rates are calculated per night and include all taxes and breakfast. Hotel and tour reservations are managed directly by the CongressLine. For more **All transactions are collected in Euros. information visit our website and follow the link to Hotel Reservations and Tours Hotel Booking Deadline: May 1, 2009. Room rates cannot be guaranteed after at: http://www.ifama.org/dispatch.asp?page=budapest_2009 or contact the this date. CongressLine directly.HOTEL CANCELLATION POLICY HOTEL AND TOUR INFORMATIONA refund of fees will be granted in response to written requests prior to May 1, CongressLine Ltd.2009. All refunds will be processed after the conference. Please send your exact Contact: Sandra Vamos Email: vamos@congressline.hubank account details in the written cancellation. A 100% refund will be granted H-1064 Budapest, Révai köz 2.(minus an administrative fee of 30 Euros) for cancellations received before Phone: +361 429 0146, Fax: +361 429 0147 Website: www.congressline.hu/iamaRecent Participants Include *INDUSTRY International Food Information CouncilAcademia Barilla International Grains CouncilADM Russian Federation Ministry of AgAlltech National Farm Products CouncilBallantine Produce National Meat AssociationBASF New Zealand Trade and EnterpriseBMO Capital Markets Ontario Ministry of Ag and FoodInternational Food and Agribusiness Cargill The World BankManagement AssociationCarrefour United Nations FAOThe Coca-Cola Company USDA/USAIDDANONE World Agricultural ForumIAMA BUSINESS OFFICEDiamond of California World BankDow AgroSciencesPO Box 14145, College Station, TX 77841-4145 USAGrocery Manufacturers of America ACADEMICTel: 1-979-845-2118 Fax: 1-979-862-1487John Deere Programa de Agronegocios y Alimentos, E-Mail: iama@tamu.edu Web: www.ifama.orgMonsanto Company FAUBA, ArgentinaNational Saving Bank OTP Armenian State Agrarian UniversityPROGRAM PLANNING COMMITTEE Nestlé Cornell UniversityNovus International Curtin University of TechnologyLászlό Vajda, IAMA President Pioneer Hi-Bred International ESSEC Business SchoolPál Molnár, Forum and Symposium Co-Chair Rabobank Harvard Business SchoolJan van Roekel, Forum Co-Chair Rijnconsult/ACE Imperial College LondonFrancis Declerk, Symposium Co-Chair Ruiz Food Products INHOLLAND UniversityWoody Maijers, Case Conference Co-Chair Sunkist Kansas State UniversitySyngenta Kazak State Agrotechnical UniversityMary Shelman, Case Conference Co-ChairSYSCO Michigan State UniversityImola Kisérdi-Palló Student Case Competition Co-ChairUnilever Purdue UniversityGregory Baker, Student Case Competition Co-ChairRoyal Agricultural CollegeGOVERNMENT NON-PROFIT Swedish University of Ag SciencesSTRATEGIC PARTNERS Agricultural Development International Swiss College of AgricultureAPHIS Texas A&M UniversityDairy Cooperatives Association The Ohio State UniversityDLG - German Agricultural Society University of CaliforniaGLOBAL GAP University of HelsinkiEuropean Organization for Quality University of IllinoisFarm Foundation University of NairobiFIRA Bank of Mexico University of Nebraska-LincolnGovernment of Western Australia University of São PauloIFCN Dairy Research Center University of the Free StateInstitute of Food and Res. Economics Wageningen UniversityInter-American Inst for Ag Cooperation *Abbreviated Participant ListSILVER SPONSORSPLATINUM SPONSORS GOLD SPONSORSFRIENDS OF IAMA Ross McLaren Jeanne SullivanSiebert Family TrustF