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Digital Marketing Specialist

Financial Services company seeks full-time Digital Marketing Specialist to help lead the Marketing Department in the planning and execution of digital campaigns, corporate and client communications, marketing data management, marketing analytics and reporting, website maintenance and other digital projects. This is an onsite, full-time, contract-to-hire role. ESSENTIAL FUNCTIONS Collaborates to define strategic objectives, develops target lists, and establishes campaign flow Coordinates template design, segmentation, messaging, analytics, and deployment for all lead and client communications through the marketing automation platform (Pardot) Drives digital campaign best practices by optimizing testing and KPIs (bounces, opens, clicks, opt-outs/opt-ins, downloads, lead captures, and test design) Maintains and updates company websites using content management system (DotNetNuke) and Team Foundation Server Development and design of campaign assets including template layouts for landing pages and forms using the marketing automation platform Ability to analyze data/metrics, create reports and provide improvement recommendations for marketing campaigns and branding efforts Monitors, tracks, and conducts research on keywords, search engine algorithms, and website analytics using Google Analytics and MOZseo Partners with the SFDC Admin Team to develop standardized processes, reports and dashboards Develops, implements, and evaluates SEM/SEO strategies—incorporating best practices that keep the company at the top of the search rankings Develops compelling and strategic content for social media (LinkedIn), working with marketing leadership and relevant team members to approve posts and ensure tone and accuracy Moderates and hosts monthly client-paying webinars using WebEx platform Performs additional digital marketing projects as directed Customarily and regularly exercises the use of independent discretion and judgment regarding matters of significance Evaluates and compares possible courses of action and makes recommendations based on various possibilities Advises management as applicable on matters related to digital marketing and campaigning Regular and predictable attendance is required