The Weeknd has also noticeably changed his persona with the introduction of ‘Starboy’, which was first revealed with the album’s artwork last week. This change in appearance is a motif that The Weeknd has drawn on for the video for the album’s title track, which depicts a masked Tesfaye killing his former persona while he is gagged and tied to a dining chair.
Read more: The Weeknd Has Changed His Hairstyle And The Internet Can’t Handle It

The new ‘Starboy’ then goes on a rampage in Tesfaye’s apartment, smashing wall fixtures and burning the contents of his wardrobe. Daft Punk, who co-wrote the song, make a brief cameo as a portrait on the wall.

Watch the ‘Starboy’ video below.

The video was nominated yesterday for Best Video at the upcoming MTV EMAs, despite not having actually been officially released.