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Kweichow Moutai running out of liquor

Demand for baijiu has pushed Kweichow Moutai Co's market value to more than US$145 billion

Fri, Jan 19, 2018 - 5:50 AM

A bottle of Moutai liquor on display at the Moutai Liquor Culture Centre in Renhuai, Guizhou. Moutai baijiu's fiery flavour and potential to appreciate in price is driving blistering demand.

PHOTO: REUTERS

Maotai, Guizhou

YOU know you are in Maotai when you smell it. The picturesque town of about 100,000 in south-western China is home to the world's most valuable liquor company - and the soya-sauce-like scent of the Chinese grain alcohol baijiu, made by the eponymous Kweichow Moutai Co,