First BlackBerry Q5 commercial goes live

While we wait for announcement and availability dates for the BlackBerry Q5, the first official commercial has just gone live. It runs about two minutes long and packs in loads of BlackBerry 10 features through the entire spot. Unlike the short ads we've seen done up for the Z10 and Q10, this one packs all the features into one big ad.

The commercial does a great job at showing off the Q5 hardware in various colors as well as the Hub, Time Shift, BBM Video, Story Maker and plenty more. It's definitely a good start to the Q5 ad campaign and there will certainly be plenty more like it in the next few months.

I'm sure many of you are anxious to get your hands on a Q5 (in pink no doubt), but while you wait this should tide you over for a bit.

Marketing needs to appeal to people in many ways - some are the feel good commercials to catchy music.. The Super Bowl ad was an "intro" commercial to get people's attention by appealing to their emotions, saying BlackBerry is back. They then followed that up with these ads.

There is no question Frank Boulben and his team are taking the marketing in the right direction.

The Super Bowl ad was good but it didn't educate the public on what bb10 could do and how you, as the consumer, did it. A lot of people didn't even know that it was a BlackBerry ad. Like I said this one is killer.

Super Bowl ads rarely tell you what a product can do - they appeal to the emotions of a person to try and get you to remember "that cool BlackBerry commercial". It's not a time to discuss product features.

If it wasn't a good commercial, why was it ranked 2nd best on NFL.com?

That's highly unlikely. And wasn't the BlackBerry commercial voted higher than the galaxy commercial? Android has way more cronies than BlackBerry so it must have appealed to more than Crackberry fans.

While I don't doubt that some Crackberry users went there to boost the rating on that commercial, if you think that Blackberry can muster even a tiny fraction of the people that would do the same thing for an Android or Samsung commercial, you are deeply deluded.

It's not like the other platforms don't have their own share of rabid fans. One thing we know is they have a LOT more customers from which to pull that fanbase from. Even if the fanbase was only 50% as rabid as Blackberry's fanbase, that would mean they would still have 5 times more rabid fans open to doing such a thing.

My gut tells me that the Super Bowl ad was designed to say, "yeah - you know BlackBerry, the company you keep hearing is 'bankrupt'? We're back, financially sound and ballsy enough to spend $4 million on a Superbowl ad.

These aren't "Ads" in the sense that their being seen by the masses. These are online promotional videos, and oddly, I have NEVER seen these before. Yes, they're great, but the thing that MOST people have seen is the one with the magic carpet guy... and they don't know what the ad was for. Get 30 second versions of these on TV and you'd really have something.

See, THAT'S the problem. The USA is where they need to work the hardest to regain market share, and they're not showing ANY of this kind of stuff. You're in BlackBerry's back yard. (I used to live in Burlington)

Initially I thought the same thing, but I think they are taking a much smarter approach. The brand has been damaged in the US for years. So...

1. Release the z10 outside the US. The diehards buy it.
2. Release the q10 outside the US. Those needing a keyboard buy it even though everything is moving touch screen.

These 2 help stop the bleeding. The brand image improves (as we are starting to see).

3. Release the q5 targeting the younger generation and emerging markets.
4. Later this year, after the brand image is much improved, and the company is financially healthy, release the a10 with a full on marketing campaign to compete with the best of iOS and Android.

I think this is the approach BlackBerry has taken. They absolutely could not afford another failure in the US, but the above approach allows US users to get an idea of the product without actually buying it or letting it sit on the shelves as it may have done with an earlier release.

BB--particularly in the US--is in a brand rebuilding period. Advertising should be about the brand, because right now most users couldn't care less about BB features since they assume the company is doomed.

I disagree. May people dismiss BB because they think its old and outdated. Showing people the modern and unique features of BB is a huge part of turining around the negative "old/out-of-date" stigma that the brand has.

whoa!!! They should have had a super bowl commercial for the 10 and q10 ( if they could have released the q10 sooner). Next Super bowl they should most definitely have a commercial. bring back crackberry nation!
Also...can we do that photo fixing with the q10 too?? had no idea. I just jumped into the device and started knocking my brain around learning everything without the manual because im too lazy xD

Yeah you can, when you open the camera look to see which icon shows up. You will see the three choices in the upper right of time-shift, video, camera. That will disappear and the chosen mode will be in upper left. If not time shift, press camera in upper right to choose.
Lots more options available - check out the Crackberry user guides too

Looks good, nice add, hopefully it will flood our friends in the UK..they could even show it over here in North America, we would like a change and hear people with different accents. They should do the same thing with the Z10 and Q10...

They need to create a Z10 and Q10 version of this commercial for the USA. I like the way they covered all the various features. This is much more likely to get people's attention than the "Keep Moving" ads. With this, they'll think "Hey, Blackberry can do that!". My wife was really impressed when we stopped by Best Buy Mobile and the sales guy took our picture and tweaked each of us separately. It's part of what convinced her to take the plunge - the phones arrive tomorrow.

I agree with all the comments. As nice as the current commercials are, they don't really show the BB10 features properly. They talk about Hub, Time Shift, and the Keyboard but they barely show how they work. All they do is show people sliding around from one frame to another. Great to finally see features displayed in greater detail.

hmm 3rd view indifferent about it.Cant release this as a full ad will put people to sleep.Got to do this in 30 second pieces.Still not a fan of these type of ads I much prefer more realism.Average ad not good ,not bad.Theres better bb10 ads online.

My lil sis is getting one red im going pink,But not of the bat after a month or 2 before school.The release phone is for businesses that want security but q10 to much.I'll come after that wave.

i think blackberry needs both a functional add like this one, and an emotional ad too. Something that can let users really connect with the devices and with bb10 on an "emotional level" Function is not always king. But this is a great start.

What a great advert.
Best I've seen from BlackBerry, this should really appeal to the youth market in the UK so hats off to the team who worked on this project.
Only thing missing is that £249.00 including VAT Sim Free price tag, to make this an unbeatable deal.

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