We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via Powerpoint within a large organization, usually measurement is the last slide before the end.

We need to transform our relationship to measurement.

The problem is, marketing people are typically guilty of seeing measurement as a necessary evil. It is something to suffer through, and never fully understand. Despite the pioneering work of many analytics gurus – the answers still seem hard. And most marketing managers are afraid of getting caught in the headlights from the oncoming truck of skeptical management.

Nowhere is the fear of metrics more pronounced than when it comes to social media. [...]

One of the more unique aspects of Android is its support for home screen Widgets. This support was introduced with Android 1.5 and developers have since created a number of unique, and sometimes utterly amazing, home screen widgets for Android devices. [...]

IT, or Information Technology, according to Webster's is "the technology involving the development, maintenance, and the use of computer systems, software, and networks for the processing and distribution of data." [...]

A common rebuttal to proponents of online privacy is to just not share personal information with services like Facebook, Twitter and the like. It’s a solid argument, but one that’s not practiced, even by those with privacy concerns.

A new study out of Carnegie Mellon University followed over 5,000 Facebook users for six years to observe how much information they shared with others. Those with privacy concerns were able to limit what they shared for the first four years, but the privacy policy changes [...]

Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent. Yes, they are both a long way from [...]

With over a billion users, a place in the everyday life of over 60% of Internet users and a track record as one of the fastest growing companies in history, the title of this post may seem odd.

But, like every white-hot phenomenon, Facebook must continue to evolve to remain relevant in the lives of those that built it. There are [...]

In a private, non-publicized press conference held at Facebook’s headquarters in Menlo Park, California, Mark Zuckerberg announced the new Facebook Graph Search, a way to search for things you might like based off what your friends [...]