The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.

A brand’s advertising campaign has a very specific aim in mind –as a carefully crafted fusion of the brand’s core values and signature visual codes, this collection of references is meant to encapsulate and appeal to its archetypal customer.

The importance of people and space, the balance between work and home life, the melding of style and exploration all became focal points.

For Woolrich, this is about much more than stopping and smelling the roses, it’s about pausing on a long walk to hear stream, feeling the wind on your skin, watching the trees grow and basking in vibrant sunsets.