Marcus Bachmann says he’d use the position of first husband to coordinate a nationwide anti-gay marriage, anti-abortion campaign if his wife is elected president.

Taking a swipe at current first lady Michelle Obama, Bachmann said he would not focus as she has on children’s health. “I’ve decided my cause is not going to be happy meals,” he said during a recent Iowa campaign stop.

“We are going to get this message across,” he told listeners. “Marriage is between one man and one woman. We are going to promote families.”

Bachmann, who has become an object of ridicule on late-night television for his feminine mannerisms, co-owns “Christian counseling clinics” with his wife in the Twin Cities. He and his staff promote a form of therapy that seeks to “pray away the gay” in clients struggling to accept their sexual orientation. This sort of so-called “reparative therapy” has been condemned by every major psychological and medical organization.

In an apparent attempt to masculinize his image, Bachmann took reporters from the Waterloo-Cedar Falls Courier to a shooting range this week, where he showed off his gun skills while stressing his wife’s support for Second Amendment rights.

“This is fun. It smells good. It feels good. It’s great,” he told reporters after firing off a couple of rounds from a .45-caliber Kimber pistol.