HOUSTON--March 5, 2014: Pennzoil is proud to present Mario Karting
Reimagined, a real-world racing experience based on the highly anticipated
Mario Kart™ 8 video game for Wii U™, brought to life on the
grounds of SXSW Interactive. As the Official Motor Oil & Auto Fuel Sponsor
of the 2014 SXSW Interactive Festival, Pennzoil is introducing this
innovative experience to consumers as a way to convey the innovation tied
to Pennzoil PlatinumŽ Full Synthetic Motor Oils with PurePlus™
Technology.

Derived from pioneering technologies and creativity, Pennzoil was
inspired by its love of cars and the Pennzoil Platinum line of motor oils
featuring PurePlus Technology, a revolutionary process that converts
natural gas into the first-of-its-kind, high quality full synthetic base
oil. The line of Pennzoil Platinum with PurePlus Technology are motor oils
reimagined; delivering complete protection through the use of
groundbreaking technology, which is as advanced as today's cutting-edge
vehicles.

"The collaboration with Nintendo's Mario Kart franchise marks two iconic
brands coming together as leaders on the front lines in their respective
industries," said Chris Hayek, Pennzoil Global Brand Manager. "Mario
Karting Reimagined is sure to surprise SXSW attendees with the way that it
uses the iconic elements of the Mario Kart 8 video game to capture the
inspiration behind PurePlus Technology, pushing the boundaries of
innovation and imagination."

Mario Karting Reimagined lets SXSW attendees get behind the wheel of a
super-powered go-kart inspired by the Mario Kart 8 video game. For drivers
to gain a competitive edge during the on-track experience, participants
must collect the Pennzoil Complete Protection icons on the track that act
as simulated power-ups, appearing in the form of Pennzoil branded icons to
compliment some of the traditional Mario Kart 8 icons. The live racing will
be broadcast on a jumbo-tron, with each go-kart's performance behaving
normally until an icon is tripped on the track. Once activated, the go-kart
will experience the effects of the icon in real-time to trigger speed
boosts or slow the go-kart down.

Just as the Mario Kart video game series is known for its unpredictable
racing fun, Mario Karting Reimagined will let participants compete for the
checkered flag on Pennzoil's custom course, where anything can happen. As
drivers pass certain areas of the track, the image showing each driver's
point of view on the jumbo-tron will flip upside down, just as Mario and
his friends can defy gravity and drive upside down in Mario Kart 8. Each
participant will walk away with their own digital video link to their Mario
Karting Reimagined experience, offering a helmet camera view of their track
laps and personal Complete Protection score.

Onsite at SXSW, the track will be located directly outside the Palmer
Events Center, with shuttle transportation available to and from the Austin
Convention Center. From noon to 6 p.m. on March 7-9, the custom-built track
inspired by Mario Kart 8 will be open and free for SXSW Interactive &
Gaming attendees, ages 18 and up, to experience racing from a whole new
perspective from behind the wheel of a Pennzoil/Mario Kart-branded go-kart.
Attendees will also be able to participate in a special gameplay preview
experience with the upcoming Mario Kart 8 game for Wii U before it launches
in stores this May.

Mario Kart 8, the newest installment in the fan-favorite video game
series from Nintendo, launches exclusively for Wii U on May 30, introducing
anti-gravity racing, allowing players to drive up vertical surfaces and
even upside down on inverted tracks. Players will be able to race alone,
with other friends in the same room via split-screen multiplayer (multiple
controllers required; sold separately) or online with others from around
the world (broadband Internet access required). Players can even capture
their favorite gameplay clips and share them using the new Mario Kart TV
feature. The game includes a selection of the most recognizable characters
from the Mushroom Kingdom such as Mario, Luigi, Princess Peach, Bowser and,
for the first time ever, the seven Koopalings that first made their debut
in Super Mario Bros.™ 3.