Rubicon Project's Heather Carver understands the struggle publishers have had with implementing header bidding, and has seen the difficult path to implementation they've experienced. Now, with Demand Manager, Rubicon Project has packaged Prebid as a service to eliminate these obstacles and put control right back in the hands of publishers. This exclusive interview uncovers how these issues were discovered and what Rubicon Project is doing to transform this industry standard.

Toru Hirose, Account Director, Rubicon Project Japan, offers his take on the Japanese programmatic market, and how Rubicon is driving better outcomes for buyers and sellers of digital advertising. VIDEO […]

Rubicon Project is committed to community involvement by donating billions of impressions to non-profits & PSAs. This article on our Ads Impact partnership was originally published by MediaMath on April 15, […]

This article was originally published by MediaVillage.com on March 28, 2019. Transacting on digital advertising through programmatic channels continues to grow more complex. Many companies are exploring machine learning and more sophisticated […]

New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time