Magic Makers of Great Brands

So recently, for the first time in a few years, I took a “real” holiday – not a weekend away or a few days in London (actually working)… it was a great break. I got back yesterday, today the post man arrived with a brown paper wrapped object… a little odd given that I wasn’t expecting anything at all today.
I opened it and saw my name on an envelope, there was also two objects wrapped in purple paper… fear and excitement filled me, what on earth was this.

I opened the letter to find a letter from Danielle, a ‘Magic Maker’ from Late Rooms, the company I’d booked my hotel with. I couldn’t help but feel at this point that not only was this going to be amazing, but Danielle had really took the time to look at what I love in life. (you can see the letter in the featured image of this post).

I opened the packages, now excited to see what Danielle had packaged up for me; 2 lovely bags of coffee from RoastWorks Coffee Co., a coffee company in Devon (where I had been on holiday) and a MyCuppaCoffee mug (a colour guide mug to coffee).

So it’s clear Danielle did some cool minor stalking, maybe found my Subscription Coffee Review website < either way she found out I love coffee.

But Why Am I Writing About It Here?

The power of a story behind a brand is something we’ve talked about before, a part of that for LateRooms is the ‘Magic Makers’ – they seem to pick a few lucky folk at random, find out what they love and send them a gift.

It’s a “little thank you” for your custom, a chance for them to add some magic to your day and holiday.

I did a little research and found a few more examples of the ‘Magic Makers’ at work.