High quality link building

If you want to earn top-tier links, you can’t cut corners on the content you create.You have to do everything the right way.First, the bad news: it isn’t easy to get links on relevant, quality sites.But the good news is that means fewer people are doing it the right way.As long as you’re ready to put in the work, there is a greater opportunity than ever to be had.This step-by-step guide will show you how to create content that consistently attracts high quality links.This Process WorksThis guide isn’t based on theory or best practices, but on actual real world results.In the past three months, we’ve pitched five pieces to Lonely Planet (one of the most influential sites and best links in travel) that have followed this process.The result?Coverage for every single one.This has led to projects that have all gone into double figures in the number of linking domains they’ve achieved, many of which have been on top-tier publications that have … [Read more...] about A Step-by-Step Guide to Create Content That Attracts High Quality Links

In today’s competitive SEO landscape, the spammy link building tricks of yesteryear won’t cut it. Right now, it’s all about producing quality content that will likewise attract quality links. That said, there are classic link building tactics that have stood the test of time. Guest blogging is one of them. When done right, guest blogging is still one of the best ways to build high-quality contextual links that will help your website rank higher in Google. But, unfortunately, like many things in SEO, it’s easier said than done. As soon as you try to build links via guest blogging, you’ll face a lot of challenges. Learn Scalable Link Building via Proper Guest Blogging Want to know how you can overcome common guest blogging hurdles and get solid link building results? Join our next sponsored webinar on Wednesday, September 12 at 2 p.m. Eastern with Tim Soulo, Chief Marketing Officer at Ahrefs. Soulo will share their own in-house content marketing … [Read more...] about How to Build High-Quality Links at Scale via Guest Blogging [Webinar]

This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious look at what’s going on inside your head before you develop a more serious condition. Think of this as a free counseling session. Most of the good link builders hear a lot of voices in their head.Some say that’s what makes them good.Image via Shutterstock. If you’re reading this and you are not a link building nut, you’re welcome to tag along. If you’re one of those “just give me more quick-and-easy links so I can sell more widgets” crazies… these realities might sting a little bit. Sorry. But don’t worry — there’s some good news too. Here are a few reasons I hate link building from time to time. 1. Business Owners Want … [Read more...] about 4 Ways to Wash Away The Link Building Hate

I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until human cloning becomes a reality.) Low quality link building is easy to scale (e.g., mindless robotic scripts that send out email spam to webmasters, or huge offshore link building firms), but that’s the path to destruction in the form of Google penalties. Building high quality links — editorial links that are earned by merit — requires high-quality human interaction. After all, bloggers and social media influencers are smart folks, and they relate to their own kind (i.e., other smart folks), not to scripts, bots, or link farming sweatshops. So, how do you scale human interaction? (I’m not talking about Mechanical Turk here or link building sweatshops, either!) … [Read more...] about Scaling & Systematizing Your Link Building

Content is nearly synonymous with link building these days (or link ‘earning’, depending upon who you talk to). Even Google recently changed their user guidelines, which now imply the need to invest in content: “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” This is a shift from their previous guidelines, which read: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” And, with the proliferation of content marketing (not to mention guest post link building), content has seen more emphasis today than ever before. That’s without even mentioning Penguin, which strictly enforces link quality over link quantity. Seemingly all of the non-content strategies have been abandoned in favor of long term investments that take a lot of time, money, and resources to pull off. But, there are still … [Read more...] about 5 Link Building Opportunities Minus the Content