Great question @MackFlavelle. The short answer is not really. Although we’re flattered you use this analogy. Others say our measure, the Adorescore, is like a stock price for brands. In summary, we measure in real-time the key indicator for brand behavior: emotion. And that’s not all that we do. We believe that brand measurement in general is ripe for digital disruption. That’s why we’ve created an easy to use platform guiding users from insights to action. We find this has a wide range of applications from competitor intelligence to a cost and time effective way for replacing the traditional brand survey. I hope this answers your question.
Thanks,
@chrisjsays
Ps. it took us a while to get the lovely M badge so we could respond, hope you enjoyed a coffee or so in the meantime. Also be sure to give us a try: www.adoreboard.com/signup