Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. There are also other Meta Tags that can be used to assist in an orginizations SEO plan. I assume all of us are already creating quality, useful content by default. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too.

Learn from these mistakes before you learn about keyword density

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of GoogleAdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Conversion is a cost-effective, direct method of improving revenue.

The infamy behind meta tags

It is often good practice to state what the website contains or offers and why the user should visit it. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Backlink indexing is important for SEO. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO!

Thinking about splogs makes everything OK

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Twitterhas more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! For years, we’ve viewed off-pageSEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance.

Why are title tags important?

Would you feel comfortable providing this website your credit card information? Schema.orgis a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. Many people fixate on "on-pageSEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff.

Pay-for-placement in the search engines should be avoided

GooglePlus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. They thenlaunched Google+, which started as another copy of Facebook. Work withGoogle to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site.