Video: Brioche Pasquier plans further production lines in UK

Following the opening of a second production line at its Milton Keynes site, Brioche Pasquier’s UK managing director Olivier Ripoche tells British Baker the plans for the plant.

The new line, which will produce Pains au Lait with Chocolate Chips, was opened last week by company CEO Pascal Pasquier.

Ripoche revealed that the company hopes to have another line in place for its Pitch range in either 2019 or 2020, with three coming in the next five to 10 years.

“We have seen our business grow from strength to strength,” Ripoche said at the launch event last week (20 September). “This is a new step for the company. We want UK consumers to enjoy our brioches as much as we do in France.”

The French business came to the UK in 2001, moving into a production site in Maidstone, Kent. Four years later, the business moved to Milton Keynes following the growing popularity of brioches among the UK public and better transport links to London and Birmingham.