Last night, MTV aired a 30-minute preview of the new season of The Hills called The Bitch Is Back, during which cast members were interviewed, including new addition Krisin Cavallari, who spoke about being marketed, literally, as "the bitch."

Both in the trailer for the upcoming season of The Hills (which premieres September 29) and additional advertising spots, Kristin has been billed as "the bitch," literally, in this marquee style ad: