Lycamobile launches Irish venture

Europe’s largest pre-pay mobile virtual network operator (MVNO) by subscribers, Lycamobile, has rolled out services in Ireland, claiming to offer affordable, low cost international mobile calls for as little as EUR0.01 (USD0.0125) per minute (with no connection charge), and national calls for EUR0.03 a minute. In a press release Lycamobile says that in the launch phase it will offer a number of introductory ‘Pay As You Go SIM’ offers in Ireland that will be tailored to deliver a range of voice, data and SMS text propositions. In addition to its low cost calls prices, the MVNO says its new business model will offer ‘free unlimited’ 3G internet connection and text messages for just EUR0.09 to national and international numbers. To complete the suite of offers Lycamobile customers will also get unlimited free on-net calls and SMS.