4 Must-Take Actions To Increase Your Email Subscriptions

To a large extent, the number of subscribers you’ve can actually determine how much success you get online.

Although, quality is always better than quantity when email marketing is concerned. If you’ve a huge list and build the trust, the world would be your oyster.

So many Super Affiliates and pro bloggers have huge lists which they use regularly. That is why they earn so much money online. Don’t be left out, get started immediately.

Of course, before you can make significant income with your list, there must be “friendship” and “relationship.”

Building a list is the primary assignment, while establishing a lasting relationship comes as secondary (but vital).

If you’ve been wondering where to get more targeted subscribers or how to do it, I want to show you some of the tips I’m using at the moment. They’re simple but can increase your subscription rates tremendously. Let’s go:

Have a “start here” page

Add a ‘start here’ page on your blog. Make it easy for new visitors to access your best content.

When this happens, you’ll be solving their problems and gaining trust concurrently.

It’d be easier to gain subscribers because you’re helping them in a special way, through the free, valuable content you provided, without asking for money (at least not so fast).

If you’ve written some resourceful posts, or have specific tutorial videos for fresh visitors to access first, add it to a separate page and promote.

But don’t forget to embed your optin box right after the first paragraph or beneath the video tutorial. You’ll definitely add new leads to your list.

Create a catchy optin form

The typical optin box from Aweber, Getresponse, icontact and the rest aren’t so catchy.

Sure, these premium autoresponder services are improving on a daily basis, but if you know how to use CSS (cascading style sheet), then go ahead and make your optin box catchy.

On the internet, people actually judge a book by its cover.

It doesn’t matter how powerful and valuable your lead bait (free ebook or product giveaway) is, if the subscription box doesn’t interest the visitor, you’ll lose him or her.

Use the same color for your blog header to beautify the box and don’t be too generic in your optin copy.

Try and be creative because this is going to affect the rate at which you add new leads to your list database.

Make a video landing page

In affiliate marketing, video landing pages usually convert better than text-based content. If you want to increase your subscription rate by 104% this month, a simple video tutorial or coaching can do wonders.

You’ve said a lot of good things about ‘that’ product; it’s time to actually prove it. Using a video not only captivates the visitor/reader to optin, it also persuades them to actually buy the product you’re selling.

Use a fancy “submit” button

Do you turn prospective subscribers away with the quirky “submit” button? You know what I’m talking about.

When you first generate optin code for your website; the button that will [POST] the content and send it to your autoresponder database is labeled “submit.”

The truth is, people are no longer motivated by such a generic action button.

You need to be relevant and persuasive when dealing with prospects. Instead of using “submit” button, you should change the text to align with your product and service.

For instance, if you’re giving free access to a membership site in exchange for people’s email addresses, the submit button can be changed to “free instant access.” Or “Join for free.” This simple tweak can increase your optin rates significantly.

Work on your follow-up

It’s important that you also follow up with your list members the moment they subscribe.

Ideally, write your follow up emails and schedule each letter to go out on a specified time and day. It’s all about building relationships and engaging with your target audience. Truly – that’s where the MONEY is.

Remember, people buy from who they know, trust and believe. But first, you need to collect email leads – use the 4 simple tips above. See the top 30 email autoresponders.

How did you add more subscribers to your email list? The box below is yours – leave a comment and let’s get talking. See you at the top!

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Thanks for the tips. This is the second time recently that I have come across the advice to have a “Start Here” page. Although I have an “About Me” page I think that a “Start Here” page is probably more useful and effective. Just the title itself gives the visitor a CTA (ie, to start on that page) rather than just an indicator about what the page is.

Although I’m not sure that a video landing page would work on my site, I certainly think that it would be a good idea to incorporate a video introduction on my “Start Here” page. I also think it’s a good idea to link to various useful posts from there.

This is something that I am going to get to work on, thanks for the useful reminders.

This is brilliant advice, especially for anyone starting out. It’s definitely a good idea to make your optin box a bit fancier than just going for the basic ones from autoresponders. It’s all about standing out from a big crowd…

Great post there! Building a list was definitely something I missed out on in the early days but once I discovered it I definitely saw an increase in my online earnings and I don’t know anyone that can’t say that!

However as you say quality is better than quantity! There are some people in the solo ad world that just see their mailing list as a number and they don’t offer any extra value to their lists and it is hurting everyone in the industry as most people are on multiple lists and it is easy for us all to get tarnished with the same brush!

Having said that when you do actually build a relationship with your list and offer them genuine actionable value then you will stand head and shoulders above these guys and your emails will get opens and clicks!

Some interesting advice John, thanks for sharing. Personally I am using feed blitz as my mailing list provider but would be interested to know if you think they are not as good as aweber, etc?
Good post
Alex

It is a Great Article!. When you do have a great mass of reader it is possible.
But for the people who don’t have technical skills for making subscription form and do not have that kind of quantity of reader, They will pay for autoresponder monthly….

without forgetting give a bonus like a report, ebook or podcast and work on broadcast emails too after that they build the list because people love gifts that suprise them it’s the same case with broadcast emails are emails that people don’t wait for contrary to follow up emails. Call people to suscribe on a lot of pages.

You’ve said that in AM, a video on a landing page convers better than text LPs… I think that’s just an assumptions… we should be doing split tests… like for e.g. have a video page vs. a Motley Fool type LP where you only have a headline and the sign-up box.

You’ll notice that you’ll probably get more sign-ups with the second option, however, it could be that the subscribers you get through are less “quality” than the ones you could be getting from a video LP.

It’s all a matter of pre-building trust… with your landing page, that’s what converts better, not simply posting a video. You better what what you say or share inside! That’s even more important than the video itself, does it make sense?

Great piece of tips on building and growing email list. It takes some forms of tweaking on the website or blog to make this happen. This tip on making a fancy button is always recommended and it works as far as a I know.

Hi John
i agree with having an active relationship with the readers in order to gain trust. By giving them information they have been searching for in the first place is certainly the first step.
great article!
Frank Z.

The money is “Not In The List” but is in “The Responsive, Targeted List” and in “The Relationship” you build with your list. You need to provide the solution to solve their problems and the most important is that they are willing to pay you for the solutions.

Thanks for the great post Michael,
lots of people think its just about getting a massive list but its better to have great relationships with your subscribers.Small buyer lists can be much more responsive than big freebie lists. Offer tips and reviews and if you think a product is bad tell your list people respect honesty and its better than just making a quick buck online.

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John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo’ daddy foundation...

John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years.