Adobe Search&Promote

Optimize how visitors browse, compare, and select digital content

Adobe® Search&Promote enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and visitor intent, as well as automate merchandising and promotions activity via KPI-based triggers or metrics.

Digital marketing challenges

Internal search is the primary form of navigation on many websites and is often the first step potential customers, especially mobile users, take to find what they want. Marketers, however, often don't have the necessary tools at their disposal to optimize site search and to create and manage a successful visitor search experience.

Solution

Adobe Search&Promote is a reliable and scalable hosted internal website search engine, capable of scaling to millions of pages or products, for heavily visited online businesses ranging from retail to news sites. It offers unprecedented levels of marketer control and metrics-based relevance.

Resources

Provide visitors with rewarding and efficient experiencesPromote visitor engagement, conversion, and satisfaction through the use of tools such as search and navigation, allowing visitors to get their questions answered faster.

Search features like auto-complete and "Did you mean?" guide site visitors faster and more accurately to the right results.

Refinements based on any decision-making criteria or facets such as color, gender, customer ratings, published date, or format (video, blog, article) supplement active navigation, social browsing, and sort and filter options.

Rich results through integration with Adobe Scene7® give result images more visual appeal and enable online shoppers to examine results in more detail.

Built-in linguistics, extensible industry terminology, and business rules enable visitor queries to be interpreted, disambiguated, and even corrected accurately to help ensure consistent matches with products and content.

Helpful related content such as videos, blog links, articles, and reviews can be delivered within search results or designated zones.

Advanced marketer console

Integrated reporting by Adobe SiteCatalyst® allows marketers to monitor highest/lowest converting search terms and paths and to understand what visitors are finding and not finding.

Visual rule builder provides an easy way to create business rules to accommodate unique search scenarios or merchandising exceptions

Experimentation with business and ranking rules enables marketers to simulate experiences in their own site environments.

Promotional banners can be managed and deployed completely from within Adobe Search&Promote.