Secrets of Online Entrepreneurs

Discover how Australia's hottest online entrepreneurs turned their ideas into millions... and how you can too.

Based on over 35 in-depth one-to-one interviews with Australia's most successful online entrepreneurs, Bernadette will reveal the insights, the secrets and the little-known strategies behind their astonishing achievements.

You'll learn how to:

use low cost tools and strategies to kickstart your online business

apply a 7-step process for building an online business

identify industries that are ready for disruption

turn your hobby or great idea into a lucrative business

build your personal brand and gain media coverage

create a profitable online business using simple, proven strategies that work

Whether you're looking to build a global online business, or just want to make some extra money on eBay, this book is for you.

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Features included in the book, "Secrets of Online Entrepreneurs"

Activities included:

Practical exercises, easy-to-use templates and resources included to help you get your online business started

Tech tools:

Comprehensive listings of websites, templates, tools, processes and check-lists top entrepreneurs use to run their businesses.

DON'T GET LEFT BEHIND.

Get the inside stories of how Australia's top entrepreneurs got started.

Detailed Chapter Overview:

About Secrets of Online Entrepreneurs - 7 Steps To Creating A Wildly Successful Online Business

Here's an overview of what each chapter covers:

Chapter 1 | Purpose

You need to get clear on the 'why'. What is the purpose of you wanting an online business? When you've got your first answer, ask 'why' again, and then ask it again. Asking the '3 whys' really gets you to the nub of why you want or need something.Tip: It really helps to have a burning 'passion' for why you need an online business. Without it, the inevitable headaches, hassles and heartache could lead you to give up, accept defeat and say, 'It's just not worth it'. Find a reason that matters deeply to you.

Chapter 2 | People

You need to build a team around you that will support your vision, provide expertise you don't have and hold you accountable. A basic contractor team includes:

virtual assistantgraphic designerweb developer

social media manager

printervideographercopywriter

accountant

You also need people to hold you accountable to completing. Either commit yourself financially to the project so that there's no backing out, or commit yourself emotionally (to your clients, or in a public statement) to ensure that you step up and make it happen.

Chapter 3 | Planning

You need to be confident in what you're selling: that it has a market, that the prototypes work and that testing has been conducted using a Minimal Viable Product (MVP) that real people have paid real money for.

Chapter 4 | Profit

You need to know that what you're offering has a target market that's able and willing to pay your price, that the demand for what you offer is in a growth phase, that you're not differentiated by being the lowest priced and that it is difficult for others to easily replicate what you do.

Chapter 5 | Positioning

You need to demonstrate credibility, provide third-party proof that you are as good as you say, answer every question the customer has about the product (before they buy it), make it easy for them to buy, offer an iron-clad money-back guarantee and prove that you are a real business with real premises.

Chapter 6 | Profile

You need to have an online identity that reflects who you want to be and how you want to be seen, great content that operates 24/7 selling your business while you can't and a website that ranks well on Google.

Chapter 7 | Promotion

You need to be able to market your business using PR, print, social media, events, email and content marketing and a raft of free resources to offer in exchange for the prospects' contact details.

Who's included in the book:

EXPERT ONLINE ENTREPRENEURS:

Stephanie AlexanderThe Cooks Companion

Daniel FlynnThank You Group

Simon GriffithsWho Gives a Crap

Mark MiddoThe 5 Minute Business

Shaun O'BrienSelby Acoustics

Brian ShanahanTemple & Webster

Pete WilliamsSimply Headsets, Author

Matt BarrieFreelancer.com

Jodie FoxShoes of Prey

Phil LeahyThe Internet Conference

Kate MorrisAdore Beauty

Dean RamlerMilan Direct

Brad SmithBraaap Motorbikes

John WinningAppliances Online

Andre EikmeierVinomofo

Paul GreenbergDeals Direct

Gabby LeibovichCatch of the Day Group

Tony NashBooktopia

Darren RowsePro Blogger and Digital Photography School

James TuckermanAnthill Online

EXPERT CONTRIBUTORS:

Kylie BartlettThe Web Celeb

Jane HuxleyPandora Radio (Australia & NZ)

Jane HuxleyPandora Radio (Australia & NZ)

Jane HuxleyPandora Radio (Australia & NZ)

Toby TremayneMagic Industries

Tim DavieseBay

Sacha KaluriAustralian Teenage Expo

Salvatore MalatestaSt Ali and Sensory Lab

Morris MiselowskiBusiness Futurist

Belinda WeaverCopywrite Matters

Jordan GreenMelbourne Angels

Sonya KarrasAustralian Teenage Expo

Sandy McDonaldGet It Right Online

Fysh Rutherfordt20 Group

Peter WilliamsDeloitte Digital

Author of "Secrets of Online Entrepreneurs"

Bernadette Schwerdt is the director of the Australian School of Copywriting, an advertising copywriter and a university lecturer. She is the Executive Producer and Presenter of the online video series 'Secrets of Aussie Online Entrepreneurs' as featured on The Age and The Sydney Morning Herald's websites, author of the best-selling manual "Writing for Profit" and an accomplished actor, public speaker and trainer.

What people think about the book

"A must for anyone contemplating an online business. The entrepreneurs Bernadette has interviewed offer a wealth of information that you'd normally pay a lot of money to receive."Ed, Melbourne

"This is a great book full of useful hints and tips, it’s well written easy to understand and best of all is funny. Yep humour and information in a quick easy read format. Buy it online today."Rum, Melbourne

"Delighted to have been able to provide a little input in this book. Well done Bernadette Schwerdt, an easy and informative read!"Jane Huxley, Pandora Radio

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"She wrote the book she wanted to read, NSW