To promote the initiative, the AIDS Healthcare Foundation has recruited four former porn performers who contracted HIV while working in the industry. "Porn producers tell the media that performers have a choice when it comes to condoms. What they don’t tell you is that if a performer wants a condom, they’re paid less," Cameron Adams, who contracted HIV in 2013, explained in a press release. "Sometimes, producers will fire you for asking. We’re replaceable.” Like most porn performers, Adams didn't get insurance benefits from her job, which makes affording expensive HIV drugs a nightmare.

While the purpose of this ballot initiative is to reduce the transmission of HIV and other STIs in the porn industry, seeing more condoms being used in porn could have the side benefit of normalizing contraception use. That could be especially beneficial since it's not like mainstream entertainment depicts condom use all that much, either.