Video analytics are powerful: they enable you to understand how your content is resonating with your audience by providing insight into how much of a video is being watched, what messages are being seen, and how engaging the content is. Now, what if you could take that data and break it out by individual viewers with your marketing automation platform to track individual viewership, how engaged those viewers are, and the ROI of each video campaign? With Brightcove Audience, you can!

Michelle is the PR and Marketing Manager at Brightcove. She is a passionate writer who works to drive successful content initiatives and is highly knowledgeable of both the digital marketing and media landscapes.