"It's fair to say the HTI team understand our brand through and through, and we're confident this new deal will further strengthen our licensing programme both within the UK and beyond."

HTI's CEO John Hutt added: "We are delighted to be continuing this partnership with JCB. Our success is testament to the strength and popularity of the brand, combined with our continued investment in tooling. The extension of our worldwide licensing agreement with JCB will enable HTI to grow the brand into global territories."