Get a social media primer from Grace Bonney on an essential episode of After the Jump! She breaks down the steps you need to take to start building your brand online and shares advice on how to chart your successes and failures with social media. Tune in as she explains the differences between small, medium and large content and outlines strategies for you to tackle the sometimes overwhelming task of entering the social media stratosphere. This program was brought to you by Mail Chimp.

"There are 1.2 billion people on Facebook. There are 225 million on Twitter, 200 million on Instagram and over 70 million people on Pinterest. It's an awful lot of people and the kicker is those people are also potential clients, customers... Avoiding them represents missing out on opportunities none of us can afford to let pass us by." [01:00]

"Start a chart on your computer. You'll want to track account names, what platform they're on and what they're doing that you like." [03:00]

"You don't want to fall into the trap of only posting light content. Find the mix that's right for you." [08:00]

This week on All in the Industry, hear from Peter Orphanos, of Orphmedia! Orphmedia is an award winning interactive digital media agency working out of both New York and Los Angeles. The company has been creating online media solutions and custom website designs in the hospitality business for over ten years . With a strong client base both domestic and international, we service different types of businesses and clients from all around the world including: Los Angeles, New York, Dallas, New Orleans, Las Vegas, San Francisco, Cancun, Mexico City, Vancouver, Moscow and London.
Founded in 2000 by media producer Peter Orphanos as a platform for the creation and development of original online content, Orphmedia has received favorable press coverage for its work. Publications like The Hollywood Reporter, Yahoo!, TV Guide and USA Today have all recognized the level of work Orphmedia produces, but the real testament to our work is the online results we create for our clients. Orphmedia’s websites continue to show why design experience and user/audience understanding prevail in developing websites and social media campaigns for today’s evolving online world. This program was brought to you by Visit Napa Valley.

"The best thing about the websites these days are that they are a lot smarter than they used to be. You can really integrate them with a lot of different solutions so you don't have to conform to a different work flow than the one you have." [11:00]

"At the end of the day hospitality and restaurants are about great service." [32:00]

Shari Bayer rings in the new year with a brand new season of All in the Industry!. She's joined by Carla Siegel to talk about design and branding in the hospitality industry. With a Communication’s Design degree from Syracuse University and a Culinary Arts Diploma from the Institute of Culinary Education, Carla’s background includes tangible graphic design experience in addition to both front- and back-of-house restaurant training. After working in the publishing industry and graduating from culinary school in 2005, Carla transitioned into the food world, accepting a position in event management and marketing for a small food focused venue in Manhattan’s Soho neighborhood. In 2007 Carla joined Daniel Boulud’s growing restaurant management company, The Dinex Group, assisting with special events, public relations and graphic design. Today, Carla oversees all branding, design and photography needs for Boulud’s 14 restaurants worldwide, bringing a unique combination of creativity, culinary knowledge, operational experience, communications skill and public relations savvy to her work. This program was brought to you by Whole Foods Market.

"It's really inspiring to work for somebody [Daniel Boloud] who's not just focused on the food but on every detail." [09:00]

"A lot of people in the design industry can tell you how hard it is to brand yourself. It's easier to help others in that way." [13:00]