As for the media briefing at E3, of course we had many internal discussions after that. Honestly speaking, none of us at Nintendo thought that our presentation at E3 was as good as it could have been. It is apparent that we could not fully convey the charm of our products.

Iwata singles out the new Super Mario Bros. Wii demonstration as especially less-than-whelming.

This year, however, with the New Super Mario Bros. Wii, four people lined up with Wii Remotes was not a scene that no one had ever seen. Those who actually had the chance to play understood how the game would change with four people playing simultaneously, but we could not address that fun sentiment at the media briefing.

Iwata goes on to say that, in the future, Nintendo's press briefing strategy may be fine-tuned to deliver impact to those watching online - in other words, you, the interested consumer, and not the media per se. Wonder if they noticed this?

Now we strongly feel that we need to look into finding a better way to demonstrate the products' appeal better at E3 in these times where more people are watching it online via web cast not only in the U.S. but all around the world, than the number of audience who actually watch it in the theatre.

Recapping: Golden Sun DS, Super Mario Galaxy 2 and Metroid: Other M were really the only big splashes for Nintendo this year - Wii Sports Resort and its sales since notwithstanding. The Vitality Sensor was an absolutely bottom-out dud that left many people wondering, almost seriously, if Nintendo was trolling the press.

The briefing still was an improvement above the ghastly presser from 2008, although the lack of any gamechanger during a show that featured heavyweight bombs dropped by Microsoft and Sony seems almost, comparatively speaking, worse. Iwata's candour, for a chief executive, is refreshing. Whether it results in, next year, his company coming off like something better than the hip-to-it parent of video games, we shall see.

Nintendo have to understand the general public don't give a damn about E3 nor do they even know what it is. There's so many gamers watching E3 online now that the show should be aimed at them and the press. Things like the vitality sensor will sell whether it was shown at E3 or not because the people buying it didn't hear about it from the show. No they heard about it from their friends or magazines or TV commercials.
I grew up on Nintendo, I love Nintendo. But they are just not giving me any reasons to play Nintendo much anymore. *sigh*

Story time! I went to an all-girls’ school. My friends and I had that special bond of closeness that apparently comes with synced-up periods and measuring the length of each other’s winter leg hair.
This, obviously, led to a brief era of trying to catch one of the others unawares with the most impressive, most unexpected spank possible. We’re talking sneaking up behind each other in the hallway and laying one down that made the earth shake. If I couldn’t read your palm from the imprint, you weren’t doing a good enough job.