30 Creative Bird Logo Designs for Inspiration

Birds are associated with flight but not only the physical one but also the flight of thought. From the ancient times, the birds have also symbolized political power.

If you think about it and dig for some examples, you may come across the United States congress where doves and hawks are used alongside with probably the widely known American eagle.

There are different species that are used widely to represent variety of messages. As previously mentioned the eagle is the symbol of power but in Christian art peacocks appear as a symbol of spiritual immortality and vanity of the man.

Birds have also been widely adopted in commerce and the message there is very clear as they have been used as a trademarks for airlines and publishers. The logos below are just a small part of the usage of bird as a trademark symbol, some are metaphoric, and others are just found marks.

1.Lufthansa

Can you think of something more appropriate than a bird as a trademark for an airline company? Lufthansa held a competition in 1919 and the bird is a result of it. The logo was first used in 1920 and has never been grounded. It was designed by Otto Firle in cooperation with Walther Mackenthun.

2. Twitter

Probably, one of the most famous birds used in a logo. The blue bird symbolizes the tweets the users send. The logo was designed in 2012.

3. Garuda Indonesia

They use the symbol of the bird-like creature from the mythology called garuda.

4. Tipton Lakes

Created by Paul Rand in 1980, this trademark is highly evocative of freshwater life. An unforgettable trademark symbol if of a company that has lakes in the title.

5. Penguin

A trademark that everyone knows. The most famous penguin that become the symbol of the publisher’s classic paperback series and probably a symbol of knowledge. The logo was designed by Edward Young in 1934 and redesign by Jan Tscichold in 1949.

6. Booksellers, Denmark

Designed by Erik Ellegaard Frederiksen in 1955, this stylized owl was initially designed for the Danish booksellers’ association. Later, it was adopted by the Swedish, Norwegian and Swiss Booksellers. Can you think of better trademark symbol for a bookselling company?

7. Illum’s

A few years after the presentation of this mark, the department in Copenhagen changed its name to “Illum” with no letter “s”. The logo was designed in 1989 by Peter Hiort.

8. Singapore Airlines

Landor designed the logo for the Singapore airlines and the bird is allegedly created to look like a seagull with improved aerodynamics.

9. Swarovski

Swan is commonly accepted as a symbol of elegance and gentleness. Swarovski used the swan in their trademark to show the floating elegance of their crystal and luxury items.

10. Dove

Dove is a brand of the Unilever company and mostly known for their soap. The trademark was designed in 1990s and suggests beauty, purity and elegance.

11. Gray Goose Vodka

Produced in France, Gray Goose vodka is a product of the Bermuda company – Bacardi.

12. Mandarina Duck

Mandarina Duck is an Italian luggage company owned by Korean E-land Group. Strongly stylized symbol and a really strong yellow colour used in their trademark.

13. Ving

Ving’s trademark was design by Hans and Lowe Brindfords in 1993. The logo for this Swedish travel company is a metaphoric mark in pictorial and linguistic sense.

14. Gyldendal

This trademark was adopted by Gyldendal in 1770 and the crane bird was a symbol for an area in Copenhagen where the company was and is still based. Later in 1975, Austin Grandjean redesign the logo to give it a more contemporary look.

15. NBC

Designed by Chermayeff & Geismar in 1986, the NBC peacock signals the pluralism of the famous broadcasting network with bright colours and beautiful design.

16. Allianz

Karl Shulpig created the trademark for this multinational financial services company. It was designed in 1923 and later it was slightly simplified.

17. Le Coq Sportif

The Athletic Rooster (Le Coq Sportif) is a French brand of different sports equipment which dates back in 1882. The name refers to the French national symbol – the Gallic Rooster and the trademark was designed in 1970s.

18. Indian Pacific

Indian pacific refers to the two oceans on either side of Australia. The two oceans, that are 4.352 km apart, are connected by the Great Southern Railway that runs from Sidney in east to Perth in west. The bird on the logo is the wedge-tailed eagle that soars from the outback of Australia.

19. American Airlines

What is more appropriated for the American Airlines company than the American eagle? Designed by the Vignelli Associates in 1967, it remains a largely known and pure American symbol.

20. The Essential Ingredient

The trademark was designed in 1990 and it represents the Australian retailer of quality foods, cookware and culinary books.

21. Giorgio Armani

The trademark seems to be inspired by the Roman legion eagle with incorporated G.A. initials. Designed in 1981.

22. Mea Stella

Mea Stella means “my star” which seems to be a very appropriate name for a booking agency. The trademark was designed by Büro Alba in 2008.

23. Falck

Falck is the Danish word for Falcon and it is also the family name of the founder of the Danish ambulance service company. Falck’s business spreads in four areas: assistance, healthcare, emergency and training. The trademark was designed in 2005 by Bysted.

24. Munsingwear

The Original Penguin is a reasonably priced clothing line by Munsingwear that made its name by producing military garments and underwear. The logo was designed in 1954 by Len Birnbaum.

25. Gulf Air

The trademark was designed in 2003 by Landor and it is the flag carrier of Bahrain sports a falcon logo.

26. Pelikan

The German manufacturer of fountain pens and other office and art materials has had their pelican logo since 1871. It was created in-house and it is well-known symbol.

27. Podere Colombiaolo

Designed in 2007, this trademark represents the agriturism in Toscana.

28. US Mail

This highly suggestive eagle was replaced in 1993 by a poor trademark. Kevin Nealon, Saturday Night Live news anchorman, described the US Mail new mark as “a special breed known for its incompetence, slow flights and sudden bursts of violent behaviour against former co-eagles.” It was designed by Raymond Loewy in 1970.

29. Bantam

Bantam has had roosters as a trademark since 1945. The trademark was redesigned in 1992 to a more contemporary looking one.

30. The Independent

The masthead has changed a few times but the eagle has remained as the symbol of independence and freedom.

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