Taking its mission to give patrons the ultimate experience in customization out of the store and into the digital world, Orange Leaf Frozen Yogurt launched My Orange Leaf, an online microsite and accompanying update to its existing mobile app, specifically designed to give customers a personalized experience with their favorite Orange Leaf store.

To celebrate this launch and to demonstrate the company’s desire to shift even more decision-making power to its fans, Orange Leaf is asking customers to name its new, blue, fruity Mystery Flavor for a chance to win free fro yo for a year.

Available from April 20 through May 20, customers are asked to try the flavor in-store and submit their idea for its name via the My Orange Leaf app. Every Friday, one entrant will receive a $25 Orange Leaf gift certificate.

“We’ve always been passionate about giving customers the ability to create a frozen yogurt treat exactly the way they want it with our wide variety of flavors and toppings,” says Reese Travis, CEO of Orange Leaf. “The My Orange Leaf app and our Mystery Flavor-naming contest is another opportunity to connect with and empower our community of fans on a local level.”

Orange Leaf fans can currently download the My Orange Leaf app from www.myorangeleaf.com[6] or Apple’s iTunes store and will soon be able to via Android’s Google Play marketplace.