Chick-fil-A appreciation day helps sales skyrocket

“While we don’t release exact sales numbers, it was an unprecedented day,” Chick-fil-A Executive Vice President of Marketing Steve Robinson said in a statement. “We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on Aug. 1 at Chick-fil-A restaurants around the country. Chick-fil-A Appreciation Day was not a company promotion; it was initiated by others.”

The Atlanta-based chain is private and therefore doesn’t reveal its bottom line. It discloses annual sales figures, with last year’s record haul hitting $4 billion. Chick-fil-A isn’t open on Sundays, so it operates roughly 312 days of the year. Sales of $4 billion divided by 312 is about $12.8 million a day, according to the Atlanta Business Chronicle.

One can only guess how much more than $12.8 million Chick-fil-A considers “unprecedented” for sales on Aug. 1.

However, on the heels of the the unofficial “Chick-fil-A Appreciation Day," gay rights activists across the country are using social media to urge same-sex couples to kiss in front of their local Chick-fil-A restaurant on Friday as part of “Kiss Day” at Chick-fil-A.