Hallmark Channel and Walden Media Partner with Cable in the Classroom
To Offer Educators a New Framework for Teaching Students About
The Civil Rights Movement

"The Watsons Go To Birmingham" is Part of "Walmart and P&G Present Walden Family Theater,"
A New Series of Family Movies Presented by Walmart, P&G, Walden Media and ARC Entertainment;
Skai Jackson, Wood Harris, LaTanya Richardson Jackson, Pauletta Washington,
Bryce Clyde Jenkins and Harrison Knight Also Star

Upon the 50th anniversary of pivotal events in the Civil Rights movement, Hallmark Channel is proud to present "The Watsons Go To Birmingham," a Hallmark Channel Original Movie World Premiere on Friday, September 20 (8p.m. ET/PT, 7C). The film, which is an adaptation of Christopher Paul Curtis' 1996 Newbery Honor and Coretta Scott King Honor Award winning book The Watsons Go To Birmingham 1963, follows an all American family on their road trip from Flint, Michigan to Birmingham, Alabama in 1963 and their historic summer experiences give them a newfound courage to stand up for what is right and helps them grow stronger as a family in the process.

The film will be part of Hallmark Channel's exciting new Friday night appointment viewing franchise, "Walden Family Theater," presented in collaboration with Walmart, Procter & Gamble, award-winning family entertainment producer Walden Media ("The Chronicles Of Narnia," "Bridge To Terabithia," "Holes") and fast-growing independent studio ARC Entertainment. "Walden Family Theater" is designed to further fill the void on TV for quality family entertainment.

Set in the Summer of 1963, Flint, Michigan is home to the Watsons, a close knit family made up of Daniel and Wilona Watson, (Harris and Rose) and their three kids, 15 year-old juvenile delinquent Byron (Knight), nerdy 11 year-old Kenny (Jenkins) and eight year-old adorable sister Joetta (Jackson). When Byron's antics go over the top, his parents realize enough is enough and they decide the family needs a dose of Grandma Sands (Richardson Jackson) no nonsense approach in Birmingham, Alabama.

So the Watsons load up the 1948 Plymouth Brown Bomber outfitted with a true tone Ultra-Glide turntable and head South with plenty of comedy en route. When they finally make it to Birmingham, they meet Grandma Sands and her friend, Mr. Robert (Grier), who show them around town and the Watsons discover that life is very different there than in Flint - and not necessarily for the better. During that historic summer, the Watsons find themselves caught up in something far bigger than Byron's antics; something that will change their lives and country forever.

Also developed by Walden Media, in partnership with Hallmark Channel and Zaner-Bloser Educational Publishers and designed for students grades 4-12, "The Watsons Go To Birmingham" Cable in the Classroom Teacher Guide offers parents and educators a turnkey lesson plan, streaming video resources and archival photographs, giving fresh context to the stark injustices and boiling tensions that incited the Civil Rights Movement. Using the themes and messages explored in the movie as a narrative backdrop, the Guide is based on the Zaner-Bloser Voices Curriculum and was written in collaboration with Professor Robert Selman of the Harvard Graduate School of Education. "The Watsons Go To Birmingham Teacher Guide," which will be free of charge on a dedicated Hallmark Channel microsite and the Walden Media website www.walden.com, integrates social-emotional learning, literacy, writing and character education designed to reinforce critical thinking and deep comprehension skills; support the goals of Common Core State Standards; and encourage active student participation. Cable in the Classroom will promote the teacher resources as part of "Back to School" offerings.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.
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ARC Entertainment, founded in 2010, is a fast growing, fully integrated production and distribution company providing both physical and digital distribution and sales services entertainment-based products. ARC Entertainment has a robust distribution platform which enables it to monetize Content through key revenue streams such as Theatrical Distribution, SVOD, VOD, PPV, Digitally and Physical DVD. The Company has unparalleled relationships with major national retailers and a management team with a history of success in the Entertainment and Consumer Products industries.

About ToniK Productions

ToniK Productions was founded by award winning producers Tonya Lewis Lee and Nikki Silver. The Company will create and produce quality entertainment content for film and television, developing original projects and adapting some of today's top novels and biographies. For more information on ToniK Productions, please visit www.tonikproductions.com.

About Random House

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children's Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company's website, Kids @ Random (www.randomhousekids.com) offers an array of activities, games, and resources for children, teens, parents, and educators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann, a leading international media company.