This Tuesday we are releasing a new FITSTRIKE Mua snapback, featuring a gray Melton wool crown along with a heather oatmeal visor and top button. The front Mua logo is stitched in white and various shades of champagne, which trickles into the side New Era logo and back crest as well. A white snap enclosure completes the look. Only 50 pieces were produced.

Releasing in-store, online, and at select stockists this Saturday, March 7th.

Aloha kākou!

This Saturday we’re bringing you the fourth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

Hungy Time Kamehameha Snapback
A waxed linen snapback featuring a red crown along with a cream visor and top button. The front embroidery and back snap enclosure are both white, while the eyelets, side embroidery, back embroidery, and visor stitching are all a complementary slate blue color. The inner satin lining features our Hungy Time pattern.

Hungy Time Mua Strapback
This clean Mua strapback features a crown and visor made of white Tyvek, which is a thin, durable, weather-resistant material normally used in construction for protecting drywall. The front Mua logo contains a mix of white, gray, and black, while the side embroideries are black and the back crest is black/white. A premium leather strap is seen around the back, while the Hungy Time pattern is showcased on the inner satin lining.

Sweet & Sour Tee – Red
An ode to a popular li hing mui distributor from back in the day, before the Jades and Enjoys of this era. Yick Lung was the go-to for crack seed in all the stores—all we had to do was look out for their iconic yellow label with “Superior Quality” across the top! This tee features a large yellow label design appearing on a red tee to represent the red li hing mui in the jar. It also features a small crown on the back.

Serving Daily Tee – White
This is our twist on one of our favorite sodas growing up. Diamond Head Soda, the famed 10¢ soda at Kahaluʻu Fire Station that had to be procured in the short minutes between the end-of-school bell and the school bus departing time. Its sugary sweetness is perfect for balancing out the salty flavors in many of our favorite foods. It’s also a popular ingredient in a dessert that’s a staple on Maui, making some of the best guri guri known to man. This design pays homage to that signature can with “Serving Daily” written across the block graphic. A small crown is seen on the back.

Who The Crown Fits Tee – Slate Blue
Our classic logo design printed in white on a slate blue tee, matching well with the Hungy Time Kamehameha snapback.

Releasing in-store, online, and at select stockists this Saturday, February 21st.

Aloha kākou!

This Saturday we’re bringing you the second course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry…

Mua Snapback
Featuring a gray waxed linen base with a teal visor and top button, also in waxed linen. The Mua logo features white and shades of deep navy, while the side and back embroideries are all deep navy. A white snap enclosure completes the look.

General Store Tee – White / Keiki Tee – Heather Gray
A new design that reminds us of the hanabata days, running to the crack seed store with whatever loose change we were able to find. Printed in black on either a white tee for adults or heather gray for the keiki.

Aloha Served Daily Tee – Harbor Blue
Our classic ASD logo on a harbor blue tee, with both front and back prints in white.

This Tuesday we will be releasing a new FITSTRIKE Mua snapback and Fasi tee. The Mua snapback features a duck moss crown and a jalapeño visor. The front embroidery features a gradient from natural to black, while the eyelets and snap enclosure are done in black. It also features a natural back crest and a dark slate side New Era logo, which also tie back to the front Mua. The Fasi tee features a yellow and white print on a black tee, with a small hit on the front left chest and a large hit on the back.

Along with the bold pink colors releasing tomorrow, we have one more hat releasing in a clean and simple colorway, made to stand on its own. Utilizing a smooth waxed linen, this Mua features a cool gray crown with black visor, eyelets, and top button. It also features black embroidery around the sides and back, as well as black contrast stitching on the crown panels. The front Mua logo brings it all together with a mix of monochromatic colors.

This Saturday we have two new FITSTRIKES releasing along with a new Fasi tee. The ʻAina snapback features a buttery black suede covering the entire crown, along with a hot pink visor and top button. The front ʻAina logo and back crest are stitched in black pearl, while the side New Era logo, eyelets, and snap enclosure are contrasted in white. The Mua snapback features a bright rose crown with a heather black visor and top button. The white snap enclosure matches the white embroidery all around. The Fasi tee features a blue and purple design printed on a hot pink tee.

We will be releasing a new FITSTRIKE snapback tomorrow, alongside two new Grown Man Logo tees. The Mua snapback features a navy crown with a wheat visor and white snap enclosure. The front logo is stitched in a terracotta color, while the side New Era logo is white and the back crest is blue. The Grown Man Logo tees keep it clean and simple with the small FITTED logo on the front left chest and our crown on the upper back. Printed in black on the slate blue tee, and gray on the white tee.

As we say goodbye to 2014, we’d like to wish you all a happy and prosperous new year in 2015! To help celebrate this occasion we will be releasing a new FITSTRIKE 59FIFTY, dubbed the Roman Candle Mua. Featuring a seafoam crown with tonal side New Era logo and white back crest. It also features a black undervisor with a rich black suede uppervisor. The colors on the front Mua logo are inspired by the Roman Candle fireworks in action. To go along with the Roman Candle Mua, we’re also releasing a Fasi tee in white, with a small design on the front left chest and a large design on the back, printed in seafoam and metallic silver foil.

Black Friday Pick-Up Update: All pre-ordered hats have been relocated to our shop at 1438 Kona St. Please come down during normal business hours to pick up your hat(s), and remember to bring your receipt and I.D.

Releasing this Tuesday, December 9th. The Mua snapback will be online only, while the Native 59FIFTY and WTCF tank top will be in-store only.

Aloha kākou!

We have two new FITSTRIKE hats releasing tomorrow, along with a new Who The Crown Fits tank top. The online only Mua features a blue crown and black visor, with green undervisor and white back snap enclosure. The front Mua logo features a gradient containing shades of orange. It also features a tonal side New Era logo, orange back crest, and white top button. The FITSTRIKE Mua will only be available online. The Native 59FIFTY features black mesh on the side and back panels, with woodland camo on the front two panels and visor. A pop of neon highlighter is seen on the undervisor, top button, and back crest. The white front logo and white/black side New Era logo finish the look. The matching Who The Crown Fits tank top is black with the front logo and back crown printed in a neon highlighter color. The FITSTRIKE Native and WTCF tank top will only be available in-store.

Releasing this Tuesday, December 2nd. See below for release information.

Aloha kākou!

Tomorrow we have a grip of FITSTRIKE products releasing, so we’ve decided to split them up. Some will be in-store only, and a few will be online only. Please make note of where each product will be releasing. For each FITSTRIKE release, only 50 pieces were produced.