Our Mission

We create smart solutions to help parents succeed at theirmost important job, raising healthy, happy children.

Happiest Baby is a mission-driven company dedicated to helping parents succeed at their most important job – raising healthy, happy children. The company develops science-based products and services to enhance child well-being and to help solve everyday parenting challenges.

Based in Santa Monica, California, Happiest Baby, Inc. was founded in 2001 by Dr. Harvey Karp (pediatrician, child development specialist) with his wife and business partner, Nina Montée-Karp.

Dr. Karp’s celebrated books/videos, The Happiest Baby on the Block and The Happiest Toddler on the Block, have helped millions of parents around the world. His landmark theories relieve many stressful parent challenges, like infant crying, poor sleep, and toddler tantrums. His groundbreaking 5 S’s method (Swaddling, Shushing, Swinging, Sucking, and Side position) for soothing fussy babies is standard practice in modern parenting. Over 3,000 Happiest Baby certified educators teach Dr. Karp’s work in hospitals and clinics across America and 20 other nations.

While his parenting advice has permeated parenting culture for the past decade, Dr. Karp recognized the opportunity to further address parents’ everyday challenges by inventing a suite of smart solutions using science and technology, beginning with the #1 new parent stress: exhaustion.

SNOO is the first of our smart products, invented by Dr. Karp in collaboration with renowned industrial designer, Yves Béhar, and MIT-trained engineers. After 5 years of development and testing with over 300 babies, SNOO, the world’s first smart sleeper, was born. SNOO takes the principals of the 5 S’s to the next level. It reduces cry, boosts sleep and prevents rolling over. That makes SNOO the safest, most effective baby bed ever made.

Happiest Baby’s is proud to be partnered with our investors Lux Capital, Felicis Ventures and Obvious Ventures, as well as several influential parent advisors/investors, including Justin Timberlake, Jessica Biel, Scarlett Johansson and Zoe Saldana, in our goal to give support to parents and children across the country and around the world.