How to Prepare for AuthorRank and Get the Jump on Google | SEOmoz

This is a hard, but great, question and one that we all need to be asking. While I might consider the idea of having a company "spokesperson" who would never leave the company and gets all the Authorship credit, I think there's a lot to be said by playing by Google's rules. We know that that's something they're frown upon. The honest truth of it is that we know Google's trying to reward real, human subject matter experts. In this case, they're not concerned with equal opportunity; they want to promote people who are actually authoritative, who are well-written/spoken, and who will respond to comments and questions. The system is designed so that people who don't mee that criteria don't get a "bonus". That's the point. I really and truly feel that companies are going to need to be shown the value of letting their employees and teams define them when it comes to author-influ...