Big Mac Fashion Line Puts Popular Burger on Clothing

A new Big Mac fashion line was launched by McDonald’s Sweden this week, featuring the popular burger on everything from boots to sheets as part of an international day celebrating "Moments of Joy."

McDonald’s targeted 24 cities in 24 countries with a hodgepodge of efforts to bring those joyful moments — also called “imlovinit24” — and Sweden’s line of Big Mac clothing certainly drew some online attention.

“We recognize, and our customers do too, all the negativity that surrounds daily life and we are choosing to celebrate lovin' more," McDonald’s said in a statement earlier this year. "McDonald's is in a unique position to use its scale to bring back the positivity with more uplifting content and conversations in the lovin' spirit."