Martin Sutherland

My role at the ZERO2FIVE Food Industry Centre is to work with ambitious businesses to help them prosper. The commercial support we provide for companies includes:

Business planning

Marketing

Marketing strategy

Marketing plans

Advice on agency selection and management

Market research and insight

Trade engagement

Category management

Trade presentations

Promotional planning

Supplier development

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Previous Experience

Before joining the ZERO2FIVE Food Industry Centre, I worked at a senior level in the food industry with Board-level experience in supermarket sector (Somerfield), manufacturing (Bon Bon Buddies) and consultancy (Levercliff).

My experience includes:

Re-launching a national supermarket brand with a new positioning, identity and advertising;

Launching hundreds of branded and own brand products;

Launching loyalty programmes in two retailers;

Developing and implementing export strategies;

Gaining listings with the major supermarkets;

Securing category partnership with major supermarkets;

Supporting hundreds of food and drink companies to improve their performance;

Developing and delivering supplier development programmes;

Lecturer in Marketing at Aberystwyth University.

Qualifications and Professional Memberships

BSc (Hons) Agricultural and Food Marketing- University of Aberystwyth/University of California, Davis