Amazon is changing at a rapid rate, ranking products is getting more difficult and the A9 algorithm is becoming more advanced by the day. Over the past few months, we asked 7 experts for their opinions on selling, optimisation and ranking products inside Amazon.

Thanks to everyone who contributed, feel free to hit us up on twitter if you have any questions/thoughts.

Today we are going to dive into this topic in a little more depth for the more advanced Amazon sellers. As well as anyone looking to understand more about what Amazon’s search engine actually is, how it works and what we can do about it. Remember to email us if you have any questions & share!

If this seems like a lot to track & manage, we have an affordable Amazon management solution. Get in touch if you’d like anymore information about these packages.

How To Add A Product To Amazon – The Perfect Guide

When you set up an Amazon seller central account, you will likely be prompted to add a product. If you already know what you are selling this is great, go ahead and follow the prompts.

If you are slightly less tech savvy, then this article is for you.

In this post, we are going to explain the basic elements you need to include from an on-page optimisation point of view and why these are important when you are launching a product inside seller central.

If this seems like a lot to track & manage, we have an affordable Amazon management solution. Get in touch if you’d like anymore information about these packages.

Amazon Pay Per Click, or PPC, is the advertising platform found within Amazon Seller Central. It provides an awesome opportunity to create and manage a PPC campaign. It will enable you to sell more products faster, whilst also increasing organic traffic.

BUT

Amazon PPC is difficult.

It’s also becoming more and more difficult with each new competitor that enters the market.

In this Amazon PPC guide we’ll be going over exactly how you can improve your ACOS, set-up profitable PPC campaigns and grow your Amazon business in the process. But let’s start with the basics.

What Is Amazon PPC?

Amazon sponsored products is Amazon’s paid advertising medium. It is also something that 99% of Amazon businesses do not do correctly. Please please please do not get this wrong. You will be leaving thousands on the table, or worse paying tens of thousands over bidding on keywords and optimising for the wrong potential customers!

What does “sponsored” mean on amazon?

Sponsored simply means sellers that are utilising Amazon PPC (Amazon sponsored products) to display their advertisements in front of customers. Products without the “sponsored” tag on Amazon are natural, organic search results. If you’re interested in increasing your natural organic rankings, then read this page.

Note: We have also recently built an Amazon PPC training course designed for people who are looking to do this manually and achieve extremely low ACoS figures.

The PPC platform allows you to build a campaign and target specific keywords on this campaign, including how much to bid, what products to link to and your daily spends. In this guide, we breakdown everything you need to have a successful campaign and make thousands of sales! [Read more…]

Updated on July 23rd 2018: Most Amazon sellers never turn on the sponsored ads campaign (PPC campaigns) the reason? They think there is too much competition and that they will burn through a lot of money. Which is of course a fair hesitation. The issue is that Amazon’s campaigns are designed to reward you. They are the easiest Amazon PPC campaigns I’ve personally ever worked with and if you have 20 good reviews already in place and your copy on the listing page itself is well written then you will have a good ROI on these campaigns.

Read this guide and you will NEVER not run Amazon sponsored ads again!

The ROI for the sponsored products campaigns is measured in ACOS. This stands for Amazon cost of sales. All this means is how much it has taken (in a percentage term) for you to generate X amount of sales. For example if we spent $10 to generate $100 in sales that would be a 10% ACOS. $20 would be 20% and so on. Remember this can go above as well, so if you spend $200 to generate only $100 in sales that would be a 200% ACOS. This would be pretty difficult to do though, and if this did happen, the issue probably isn’t your Amazon PPC campaign it’s actually your product or the product listing itself.

Turning these campaigns on is essential for a number of reasons. First up, you can test which one of your keywords is converting the highest. This is great data to have from a general business point of view. If you ever go on to Adwords or any other paid advertising you have this data already. Secondly you will likely generate a profit from this advertising medium anyway. For example if you sell a product for $100 and you have a 50% profit margin all in, then any acos under 50% will actually generate you a profit for each and every sale. Something that is not only possible but quite probable. Below are a couple of screenshots from our campaigns for myself personally and a couple of clients.