"Global Business Executives' Online Shopping Habits, 2012-2013" is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012 including the average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives' buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key product categories preferred by the business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns when purchasing from online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender and annual income.

Introduction and Landscape

Why was the report written?

What is the current market landscape and what is changing?

US$79What are the key drivers behind recent market changes?

Asia-PacificWhat makes this report unique and essential to read?

Key Features and Benefits

Reveals the average global business executives expenditure per visit to online retail stores.

Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.

Perceive the significance of planned and impulsive buying behaviors at online retail stores.

In total, 90% of North American business executives mostly favor 'multi-brand websites' when online shopping. In addition, 'single brand websites' and 'auction sites' are other popular types with 53% and 42% using these respectively.

The highest percentage of business executives from Asia-Pacific use a 'desktop computer', 'Laptop or Netbook', or 'mobile phone' to research and purchase a product online.

European business executives identified 'unable to assess the product', 'insecure financial transactions' and 'unprepared to pay delivery costs' as the critical factors that prevent them from shopping online.

Business executives from North America 'always' verify key attributes such as 'price', 'features', 'reviews', and 'special offers', while researching a product online. Conversely, 'delivery modes' and 'return policy' are rarely observed.

Key Highlights

Asia-Pacific

The survey reveals that 35% of European business executives spend between 'US$51-100' per visit when shopping online, while 34% spend between 'US$21-50' per visit.

In total, 42% of North American business executives acknowledged that they 'always' prefer 'search engines' as the initial start point for online product research and purchasing.

'Food and grocery', 'apparel, accessories and luxury goods', 'books, news and stationery', and 'electrical and electronics' are the principal product categories about which business executives from Asia-Pacific research online at least 'once a week or more'.

Most of the European business executives plan to change their online retailer for purchasing 'electrical and electronics', 'sports and leisure' and 'home and garden products'.

Table of Contents

1.1 What is This Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Global Business Executives: Online Retail Industry

2 Executive Summary

3 Global Business Executives: Online Retail Trends

3.1 Global Business Executives: Most Popular Retail Channels

3.1.1 Business executives: most popular retail channels by age - Europe

3.1.2 Business executives: most popular retail channels by age - North America

3.1.3 Business executives: most popular retail channels by age - Asia-Pacific

3.1.4 Business executives: most popular retail channels by gender - Europe

3.1.5 Business executives: most popular retail channels by gender - North America

3.1.6 Business executives: most popular retail channels by gender - Asia-Pacific

3.1.7 Business executives: most popular retail channels by annual income - Europe

3.1.8 Business executives: most popular retail channels by annual income - North America

3.1.9 Business executives: most popular retail channels by annual income - Asia-Pacific

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