The Intel Developer Forum 2012 in San Francisco highlighted the chipmaker's plans for the near future. Chief Product Officer Dadi Perlmutter delivered the main keynote where he unveiled Intel's new low-powered chip for mobile devices, primarily tablets and ultrabooks.

ZDNet's Rachel King and ZDNet UK's Jack Clark were at IDF and here's what they reported:

Perlmutter must have been thristy as he demonstrated how the Coke Intelligent Vending Machine which can take your picture and send it to Facebook or wherever. It's powered by 2nd generation Intel Core processors and allows a platform for communication and interactive marketing. Features include games, applications and social media integration.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Intel's Chief Product Officer holds up thel Atom Processor z2460 for smartphones and the Xeon Phi co-processor for high performance.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Perlmutter showed a future Ultrabook™ reference design that converts from a clamshell PC to a tablet.

Intel sees a need for an integrated hardware and software approach to security in light of the increasingly complex and sophisticated threats.

Intel's SVP and general manager of the Software and Services Group, Renée James, was joined on stage by Michael DeCesare, co-president of McAfee.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Perlmutter says 4th generation Intel Core processors will enable faster, thinner, lighter, cooler and more secure systems with built-in graphics. They are due next year.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Diane M. Bryant, vice president and general manager of Intel's Datacenter and Connected Systems Group and Mario Müller, vice president IT infrastructure, BMW, and chairman and secretary, Open Data Center Alliance (ODCA) talk about new usage models to shape the future of cloud computing.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

What would a company do without individual preference-based hardware or software? Lama Nachman, research scientist at Intel Labs, explain's Intel's 'Socially Aware Activity' demo which can estimater a user's preferences with context-aware technology.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Attendees get to try out the latest ideas from Intel.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

A mass of reporters crowd around Intel's new tech gear to get a feel for the chipmaker's future.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Rick Roberts, research scientist at Intel Labs, shows off Intel's 'Line of Sight Marketing' demo and how future marketers can use light-emitting diode (LED) lighting and signage as a tool to help consumers make purchasing decisions

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Doug Carmean, research scientist at Intel Labs, shows off Intel Labs' 'Display without Boundaries' demo to showcase the transformation of how and where we display and interact with our content in the future.

Published: September 13, 2012 -- 18:14 GMT (11:14 PDT)

Caption by: Andy Smith

Margie Morris, clinical psychologist and research scientist at Intel Labs, explains Intel's 'Emotion through Images' demo, which explores the emotional associations people have with images and the potential of images to foster emotionally rich exchange.