In this May 23, 2005 file photo, real estate mogul and Reality TV star Donald Trump, left, listens as Michael Sexton introduces him at a news conference in New York where he announced the establishment of Trump University. New York Attorney General Eric Schneiderman is suing Trump for $40 million, saying that “Trump University” didn’t deliver on its advertised promise to make students rich, but instead steered them into expensive yet mostly useless seminars. (AP Photo/Bebeto Matthews, File)

Trump held several TV interviews to further contest the lawsuit filed Saturday by New York Attorney General Eric Schneiderman, which alleges the real estate mogul helped run a phony university that promised to make students rich but instead steered them into expensive and mostly useless seminars.

"This is a political hack looking to get publicity," Trump said.

His attorney, Michael Cohen, told The Associated Press on Saturday that Schneiderman was upset the reality TV star didn't give him more campaign contributions, which he claims Schneiderman sought even while investigating Trump University. Cohen called it extortion.

Trump, in interviews with "Good Morning America" and NBC's "Today," denied Schneiderman's claims that he never met with students and didn't pick instructors

"I was totally involved to a very high degree," he said. "I told people what to do, and if they had listened to me, it would have made a lot of money."

Schneiderman declined to comment on Monday.

He is suing Trump and Trump University for $40 million, accusing them of engaging in persistent fraud, illegal and deceptive conduct and violating federal consumer protection law. He says the developer of hotels, casinos and more also failed to deliver promised apprenticeships.

State Education Department officials had told Trump to change the name of his enterprise years ago, saying it lacked a license and didn't meet the legal definitions of a university. In 2011, it was renamed the Trump Entrepreneur Institute.

Schneiderman claims many of the 5,000 students who paid up to $35,000 thought they would at least meet Trump, but instead, all they got was their picture taken in front of a life-size picture of "The Apprentice" star.

That's at odds with Trump's contention that 98 percent of students surveys rated the program as "excellent."

One former student who once praised the program as "amazing" and "excellent" is now suing Trump and Trump University in California. Tarla Makaeff of San Diego is representing herself and some other former students who claim the program didn't fulfill its promise of insider expertise.

The judge noted in a ruling on a motion during the ongoing lawsuit that in other cases, "victims of con artists often sing the praises of their victimizers until the moment they realize they have been fleeced."

Trump said he will continue to fight Schneiderman, who he said badmouthed fellow Democrats including President Barack Obama and Gov. Andrew Cuomo.

"He thought I would settle the lawsuit," Trump said. "I didn't want to settle the lawsuit on principal."

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

*We welcome your comments on the stories and issues of the day and seek to provide a forum for the community to voice opinions. All comments are subject to moderator approval before being made visible on the website but are not edited. The use of profanity, obscene and vulgar language, hate speech, and racial slurs is strictly prohibited. Advertisements, promotions, and spam will also be rejected. Please read our terms of service for full guides