Saying Goodbye to an Amazing crowd

Four thoughts that emerge when getting emotional and having to say goodbye to an amazing crowd-Muchas gracias to this amazing community for motivating, supporting, spreading the word and backing us. Thank you for believing in Carin to empower women.

Remembering the excitement we felt when deciding to go for a crowd-funding campaign. Are we really going to do this? Yes… Now our campaign has come to an end, the time has come for some reflection…

First step: make a movie.

Sitting down to think about a script. Oh man, it was hard to think of a great video that would communicate both the ‘oops’ factor without scrutinizing the seriousness of the situation AND at the same time be informative about the product. But hey, we thought, let’s just try and see how it works. So we went to the park and practised the moments we learned about when speaking to women who experienced this.

Jumping jacks was an exercise mentioned often in our conversations

One of those ‘oops’ moments

Second step: create your story.

Also not an easy task. Making a movie is one thing, but making a page that inspires the community and attracts backers means you have to get in the mind of others. Luckily there are many inspirational examples out there so you don’t have to re-invent the wheel… Really.

You don’t have to re-invent the wheel: really…

Third step: Activate your network

If you’re in a team you always have family and friends who help you out sharing your campaign and telling others about it. Don’t be afraid to ask for help, they care and want the best for you!

Fourth step: Look around.

You are running a global campaign but don’t forget local partners such as the town’s local newspaper or in our case the High Tech Campus who spread the word through their network. Also at difficult moments they are really there to keep you motivated!

All in all, we had a great time here at Kickstarter. Special thanks for Jon Leland who was with us during the launch.