Brooks My First Half

Brooks My First Half

In partnership with Brooks, the My First Half campaign followed Sunnyvale-native, Jerry Wright, on his journey to complete his first half marathon. The campaign centered around a 6-part video series where viewers got to see step-by-step Jerry's preparation and training leading up to race day. A landing page was designed to feature Jerry's story, weekly episodes, Brooks product integration, and promotion for Rock 'n' Roll Las Vegas.