ABB CONCISE Learns How to Apply Some “Disney Magic”

CORAL SPRINGS, FL – May 26, 2011 – The ABB CONCISE management and sales teams recently returned from a three-and-a-half day program facilitated by the Disney Institute concentrating on quality service and brand loyalty. The theme of the National Conference was “Spot the Magic,” with a focus on applying successful business practices to create extraordinary value and exceed customer service expectations. The Disney Institute was created to showcase Disney’s best practices that easily adapt to other organizations. As one of the most recognized names in professional development, the Disney Institute teaches their brand of business excellence at locations across the U.S. and, to date, in more than 45 countries around the world.

Vice President of Sales Tim Aiken said that the sales team benefited most from “learning the importance of understanding the needs, perceptions and expectations of our customers to recognize how we can deliver appropriate benefits and deliver the most value. Disney builds trust and relationships with their guests by consistently exceeding service expectations, and ABB CONCISE can apply many of those same principles to consistently provide superior levels of service as well.”

Angel Alvarez, CEO of ABB CONCISE, believes strongly in investing in training programs that focus on exceeding customer expectations. “The Disney name is synonymous with quality service and brand loyalty. ABB CONCISE wants to learn from Disney’s innovative business strategies so we can in turn help our customers project their own value to their patients. We understand that you build your practice one patient at a time, and you are trusting us to deliver on our promises. If you lose a patient, we lose a patient.”

Another highlight from the national training conference was a practitioner panel of five optometrists that offered insight into the quality service and information that helps them stay competitive and bring value to their patients.

About ABB CONCISE:ABB CONCISE is the largest U.S. contact lens distributor, serving over 15,000 independent eye care practitioners throughout the U.S. and accounting for over 40 percent of independents’ soft lens purchases through distributors. For additional information, visit www.abbconcise.com

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