What if your website was a salesman? It might look something like this: P.S. Get more awesome content like this weekly by subscribing to our blog. We seek to provide massive value and respect you deeply. We won’t spam you.

Confession time: I lie in surveys all the time. Over the Thanksgiving holiday, I had to connect to the same airport WiFi three different times. Each time I connected, I was forced to complete a survey before I was allowed to connect. I didn’t even read the questions. I think between the three connections, I […]

I’m currently sitting in the airport waiting to board a plane. Prior to sitting down, I wanted to grab a quick bite to eat. The Caribou Coffee in the terminal line was long – to say the least. But tucked away in a corner was a Pizza Hut. Interesting…Pizza Hut for breakfast? As I walked […]

And this isn’t a dis on IT companies. But there’s a really good reason not to let your IT company build your website. You may be thinking, “But Tyler, isn’t a website technology? Therefore shouldn’t they be the best?” Well, yes, a website is “technology”, but it’s first a marketing tool. Let me repeat: Your website is primarily a […]

I was recently invited to speak to a group of marketing managers for influential companies. The topic of the talk is around new trends and changes in the industry. It’s certainly a popular topic, and I’m excited to give it. As we wrap up 2017, you’ll start to see dozens of articles start floating around […]

I’m super excited to bring you something our team has been working on for a long time. But first, a quick backstory: When I started in marketing (years ago), Google Analytics was in it’s infancy. Somehow it got installed on every website, but no one used it. It just sat there. We’d spend hours putting […]

For those of you who know our company, you know that we live and die by metrics. We focus on analytics extensively. All our campaigns are tracked in some way. But what about when we’re first starting? What about when we’re testing? What metric do we use to measure performance when none of the other […]

I’ve had two nearly identical conversions with small businesses in the past week. And they both started with something like this “We just launched a new website! What do you think?” And it’s always a painful conversation to have. Why? Well, usually the website was created by a friend, friend-of-a-friend, or a family member. And […]

If there’s one thing that makes me frustrated, it’s when people blame a marketing channel for their terrible ads. In fact, a friend of mine linked me out to this article the other day. Basically, it says that Proctor and Gamble have reduced their ad spend by over $1 Billion (yeah, with a “b”) on […]

Let me give you an example of a real Facebook ads project we recently worked on: We partnered with a supplement provider who was marketing a vitamin designed to enhance the appearance of skin. The company has been around a couple years, but they are just starting to get meaningful sales. As soon as we […]