THEM was originally formed in 2008 by vocalist Troy as a King Diamond tribute band, performing for three and a half years with over 20 shows including performances with Mike Wead and Hal Patino from King Diamond. After returning from several other projects, Troy started to create a concept idea in 2014 and moulded a story, band, album and show around it. The result is the band's debut concept album "Sweet Hollow", which offers top-notch Heavy Metal and chronicles the bizarre journey of a man caught between unfortunate circumstance and unspeakable evil.