Feefo

The Feefo global consumer ratings and reviews platform allows consumer feedback to link directly to a retailer’s product pages, creating links to pages every time someone leaves feedback. It collects user-generated content with relevant keywords, designed to optimize content to ... Read More

The Feefo global consumer ratings and reviews platform allows consumer feedback to link directly to a retailer’s product pages, creating links to pages every time someone leaves feedback. It collects user-generated content with relevant keywords, designed to optimize content to deliver the most benefit from a single customer review. This enables products to appear in online search results and increases the chances of a consumer clicking through to buy. Feefo feedback requires the customer to make a purchase. Retailers can publish full replies to feedback showing how they deal with customer dissatisfaction. Feefo also can be used on social networks, allowing customers to post feedback on Facebook and Twitter.

AddShoppers

AddShoppers provides influencer marketing for more than 10,000 brands worldwide, including Hanes, Everlast and The Economist. The company integrates on-site marketing automation with personalization and data management, designed to provide a brand a single view of its influencers, and the ... Read More

AddShoppers provides influencer marketing for more than 10,000 brands worldwide, including Hanes, Everlast and The Economist. The company integrates on-site marketing automation with personalization and data management, designed to provide a brand a single view of its influencers, and the tools to act in real-time at the optimal moment.

Company Facts

Year Established

2011

Product / Services

On-site influencer application

Entry Level / Typical Pricing

Influencer analytics, ROI tracking, and sharing buttons are free; the other nine applications available on a per app basis

Adepto Solutions

Adepto is the developer of the social commerce platform Trolly, which uses Facebook's Open Graph and other semantic web protocols for social network integration with e-commerce sites. For consumers, the Trolly app on Facebook acts as an online loyalty/reward system. ... Read More

Adepto is the developer of the social commerce platform Trolly, which uses Facebook's Open Graph and other semantic web protocols for social network integration with e-commerce sites. For consumers, the Trolly app on Facebook acts as an online loyalty/reward system. For example, a consumer buying a book could win a coupon for naming another book by the same author. The Adepto premium plan offers building of custom product engagements and 5,000 publishes from the retailer's order confirmation page. The standard plan offers 2,000 publishes. Adepto offers a 30-day free trial for retailers. Adepto also offers a plug-in Trolly to be used on the retailer's Facebook Fanpage. Adepto was founded in 2010 by two former Google employees.

Applifier Inc.

Applifier, a cross-promotion network of online social game publishers, in 2014 agreed to be acquired by Unity Technologies, developers of the Unity game engine. Applifier’s Everyplay game replay sharing and community services is being integrated into Unity development platform. The ... Read More

Applifier, a cross-promotion network of online social game publishers, in 2014 agreed to be acquired by Unity Technologies, developers of the Unity game engine. Applifier’s Everyplay game replay sharing and community services is being integrated into Unity development platform. The GameAds video ad network will be part of the cross-promotion network developed for the Unity Cloud.

Aptean

Aptean, which develops industry-specific software applications, in June 2015 acquired the Vision software business from affiliates of Cinram Group Inc. Vision provides cloud-based supply chain inventory management and business intelligence software for Fortune 100 clients in home entertainment, electronics and ... Read More

Aptean, which develops industry-specific software applications, in June 2015 acquired the Vision software business from affiliates of Cinram Group Inc. Vision provides cloud-based supply chain inventory management and business intelligence software for Fortune 100 clients in home entertainment, electronics and publishing. Aptean offers a cloud-based platform for e-commerce.

Axle Digital

Axle Digital is a platform-as-a-service that supports a variety of touch points. Its application programming interface platform allows retailers to integrate brand product feeds directly into not-for-profit fundraising campaigns. For example, the American Red Cross selected the company’s WeWIN platform ... Read More

Axle Digital is a platform-as-a-service that supports a variety of touch points. Its application programming interface platform allows retailers to integrate brand product feeds directly into not-for-profit fundraising campaigns. For example, the American Red Cross selected the company’s WeWIN platform to power its blood donation app. Donors can choose awards from local and national brands.

Bazaarvoice Inc.

Bazaarvoice provides customer reviews and other content for online merchants. It aims to engage consumers, increase sales, and protect loyalty through authentic ratings and reviews, Q&A, and brand-relevant photos, videos and social posts. The company claims over 1,300 retailers and ... Read More

Bazaarvoice provides customer reviews and other content for online merchants. It aims to engage consumers, increase sales, and protect loyalty through authentic ratings and reviews, Q&A, and brand-relevant photos, videos and social posts. The company claims over 1,300 retailers and brands as active clients, and 625 million unique shoppers engage with content via its applications monthly.

Beevolve Technology

Beevolve Technology is a social media analytics software provider. Its social media monitoring and analytics platform helps web retailers and others measure, analyze and act on social media conversations on blogs, forums, review websites, message boards and other social media ... Read More

Beevolve Technology is a social media analytics software provider. Its social media monitoring and analytics platform helps web retailers and others measure, analyze and act on social media conversations on blogs, forums, review websites, message boards and other social media platforms. Its crawler web service helps clients create crawlers, monitor crawled data and download it to their server.

Big Fuel Communications LLC

Big Fuel Communications is a social media agency that helps web retailers and others build their brands through research and strategy, measurement, and analytics reporting; on-demand content creation; and content delivery to targeted audiences through brand channel management and development, ... Read More

Big Fuel Communications is a social media agency that helps web retailers and others build their brands through research and strategy, measurement, and analytics reporting; on-demand content creation; and content delivery to targeted audiences through brand channel management and development, audience management and moderation, and targeted content distribution and syndication.

BLiNQ Media

Social media technology provider BLiNQ Media, a unit of Gannett, in August 2013 teamed up with ShopLocal to launch Local LiFT, an application that engages shoppers with relevant daily promotions on Facebook. Local LiFT enables targeted social advertising creation, distribution ... Read More

Social media technology provider BLiNQ Media, a unit of Gannett, in August 2013 teamed up with ShopLocal to launch Local LiFT, an application that engages shoppers with relevant daily promotions on Facebook. Local LiFT enables targeted social advertising creation, distribution and measurement at national scale, the companies say. Local LiFT provides a real-time, local social marketing capability.

BlitzMetrics

BlitzMetrics is a provider of social media dashboards for online retailers and others. The company’s dashboards allow users to monitor content across social media, generate custom reports, benchmark against competitors, track earned media value, learn which demographics are most active, ... Read More

BlitzMetrics is a provider of social media dashboards for online retailers and others. The company’s dashboards allow users to monitor content across social media, generate custom reports, benchmark against competitors, track earned media value, learn which demographics are most active, track content performance, and monitor newsfeed coverage and feedback rate.

Chirpify Inc.

Chirpify is a social commerce and payments platform that allows web retailers and others to sell digital and physical items directly in-stream on social media, including Twitter, Instagram and Facebook. Consumers can purchase an item instantly by replying or commenting ... Read More

Chirpify is a social commerce and payments platform that allows web retailers and others to sell digital and physical items directly in-stream on social media, including Twitter, Instagram and Facebook. Consumers can purchase an item instantly by replying or commenting “buy” in-stream. Basic pricing is 5% plus $0.30 per transaction; enterprise is 2.9% plus $0.30 per transaction.

Compass Labs

Compass Labs, a social marketing platform provider, in May 2013 partnered with ShopIgniter, a social commerce software provider, to reach, engage and convert desired Facebook audience segments. The partnership allows e-retailers to deploy and optimize interactive placements across mobile and ... Read More

Compass Labs, a social marketing platform provider, in May 2013 partnered with ShopIgniter, a social commerce software provider, to reach, engage and convert desired Facebook audience segments. The partnership allows e-retailers to deploy and optimize interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.

Crimson Hexagon

Crimson Hexagon is a provider of social media analysis and analytics to online retailers and others. Its ForSight platform offers Big Data analysis for large-scale data sources. Clients include Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter. The company’s ... Read More

Crimson Hexagon is a provider of social media analysis and analytics to online retailers and others. Its ForSight platform offers Big Data analysis for large-scale data sources. Clients include Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter. The company’s core technology is the opinion analysis algorithm, which determines the proportions of social media conversations.

Curebit Inc.

Curebit, an e-commerce social referral platform, in May 2013 launched an in-store Retail Referrals program that encourages shoppers to tell a friend about their purchase after checkout to earn additional store credit if they friend buys using the provided discount ... Read More

Curebit, an e-commerce social referral platform, in May 2013 launched an in-store Retail Referrals program that encourages shoppers to tell a friend about their purchase after checkout to earn additional store credit if they friend buys using the provided discount code. The program could help retailers use their heavy offline traffic to support their online operations and vice versa.

DataSift

DataSift is a social media management platform for Internet retailers and others. The company’s social monitoring software features tools for hosting and normalizing social feeds and providing data on-demand. The platform is intended to help retailers gain a deeper understanding ... Read More

DataSift is a social media management platform for Internet retailers and others. The company’s social monitoring software features tools for hosting and normalizing social feeds and providing data on-demand. The platform is intended to help retailers gain a deeper understanding of the public perception of their brand, products and services and its impact on their performance.

Ecwid Inc.

Ecwid, short for “e-commerce widgets,” is a shopping cart that integrates with web retailers’ existing websites. It can also be added to an e-retailer’s page on social media networks such as Facebook or MySpace. Ecwid is designed to display optimally ... Read More

Ecwid, short for “e-commerce widgets,” is a shopping cart that integrates with web retailers’ existing websites. It can also be added to an e-retailer’s page on social media networks such as Facebook or MySpace. Ecwid is designed to display optimally in most website browsers and versions by default, but retailers can use Cascading Style Sheets to change the appearance of their online store.

eGifter

EGifter is a provider of electronic gift cards to online retailers and others. EGifter for Facebook enables gift card sales, group gifting and mobile commerce from an e-retailer’s Facebook page. Its social gifting app adds a layer of social activity ... Read More

EGifter is a provider of electronic gift cards to online retailers and others. EGifter for Facebook enables gift card sales, group gifting and mobile commerce from an e-retailer’s Facebook page. Its social gifting app adds a layer of social activity to a gift card sale that takes place within Facebook, using eGifter’s hosted platform. The company says the process is inherently viral.

Episerver Inc.

EPiServer, a provider of digital marketing and digital commerce applications, in September 2015 acquired Hanoi, Vietnam-based EPiServer Research and Development Ltd., expanding its global footprint in the Asia Pacific region. The Hanoi company has operated as a fully dedicated contractor ... Read More

EPiServer, a provider of digital marketing and digital commerce applications, in September 2015 acquired Hanoi, Vietnam-based EPiServer Research and Development Ltd., expanding its global footprint in the Asia Pacific region. The Hanoi company has operated as a fully dedicated contractor for EPiServer for seven years, providing support for software quality assurance and development.

Expion LLC

Expion, a provider of social media management software, partners with Ignite Social Media to offer Expion’s Social Advocator fan engagement application. Using the Social Advocator tool, e-retailers can push content directly to a plug-in within fans' browser windows, allowing them ... Read More

Expion, a provider of social media management software, partners with Ignite Social Media to offer Expion’s Social Advocator fan engagement application. Using the Social Advocator tool, e-retailers can push content directly to a plug-in within fans' browser windows, allowing them to share content across their personal Facebook, LinkedIn and Twitter profiles.

Expo Communications Inc.

Expo is a provider of social video review, opinions and insights about products. Expo shares these Videopinions—videos created by someone who is looking to share their unbiased opinions to help others—with web retailers. Members get insider access to try new ... Read More

Expo is a provider of social video review, opinions and insights about products. Expo shares these Videopinions—videos created by someone who is looking to share their unbiased opinions to help others—with web retailers. Members get insider access to try new products through Expo’s Tryology program, earn rewards and share feedback directly with e-retailers and consumers.

Fanplayr Inc.

Fanplayr, a provider of real-time targeted e-commerce and social offers, in July 2015 announced a partnership with Rand Marketing, a full-service digital agency specializing in interactive marketing campaigns, digital strategy, and website development for Magento and WordPress sites. The partnership ... Read More

Fanplayr, a provider of real-time targeted e-commerce and social offers, in July 2015 announced a partnership with Rand Marketing, a full-service digital agency specializing in interactive marketing campaigns, digital strategy, and website development for Magento and WordPress sites. The partnership is designed to complement Rand’s suite of strategies for driving traffic to e-commerce sites.

Get Satisfaction

Social media management vendor Sprinklr Inc. in April 2015 bought customer feedback vendor Get Satisfaction, which gives businesses a platform to connect with customers. Sprinklr aims for Get Satisfaction’s platform to bolster its Experience Cloud platform, which links Sprinklr’s social ... Read More

Social media management vendor Sprinklr Inc. in April 2015 bought customer feedback vendor Get Satisfaction, which gives businesses a platform to connect with customers. Sprinklr aims for Get Satisfaction’s platform to bolster its Experience Cloud platform, which links Sprinklr’s social media management tools with retailers’ on-site communities and customer service channels.

Givvy Inc.

Givvy is a social sharing app available on Facebook that allows members to discover, share and curate gifts with their Facebook friends. Every gift idea on Givvy is submitted by users, and the app includes a custom social calendar to ... Read More

Givvy is a social sharing app available on Facebook that allows members to discover, share and curate gifts with their Facebook friends. Every gift idea on Givvy is submitted by users, and the app includes a custom social calendar to help users keep track of their friends’ birthdays and receive personalized gift recommendations. They can also create gift lists to share with friends and family.

Hooplo Media

Hooplo Media is a publisher and distributor of multi-platform social games for online retailers and others. Web and mobile distribution partners can use Hooplo’s technology platform to build games through which they can engage with their customers. Hooplo’s platform uses ... Read More

Hooplo Media is a publisher and distributor of multi-platform social games for online retailers and others. Web and mobile distribution partners can use Hooplo’s technology platform to build games through which they can engage with their customers. Hooplo’s platform uses Adobe Flash and Adobe Flash Builder, as well as back-end technology for multi-player games.

Kaboodle Inc.

Kaboodle is a social shopping community that allows users to find, recommend and share products. Users can organize their shopping through lists, find new products, get discounts on popular items and compare prices. Community members can also create and join ... Read More

Kaboodle is a social shopping community that allows users to find, recommend and share products. Users can organize their shopping through lists, find new products, get discounts on popular items and compare prices. Community members can also create and join groups, share advice and product suggestions and personalize their profiles with polls and other widgets. Retailers can include an Add to Kaboodle button on their product pages, which will add particular items to shoppers’ wish lists.

PowerReviews Inc.

Consumers can read and provide feedback on products, sellers, services, locations and experience using PowerReviews’ integrated platform and database. Businesses mine the feedback for insights into their offerings and for optimizing and personalizing experience for consumers. PowerReviews distributes content to ... Read More

Consumers can read and provide feedback on products, sellers, services, locations and experience using PowerReviews’ integrated platform and database. Businesses mine the feedback for insights into their offerings and for optimizing and personalizing experience for consumers. PowerReviews distributes content to its open syndication network of more than 2,500 retailers and 5,000 websites.

Pure Verticals Inc.

Pure Verticals' platform allows content creators and site owners to place targeted ads and product endorsements within user-generated content and receive a percentage of each transaction or ad engagement. Visitors to a site can purchase products directly from the user-generated ... Read More

Pure Verticals' platform allows content creators and site owners to place targeted ads and product endorsements within user-generated content and receive a percentage of each transaction or ad engagement. Visitors to a site can purchase products directly from the user-generated content. Vendors, retailers and advertisers participate by uploading products and ads through Pure Verticals' BrandBazaar.com, an online marketplace. BrandBazaar includes tools for advertisers to create business rules.

TrialPay Inc.

TrialPay is a provider of offer-based payments for software publishers, e-commerce companies, online marketplaces, and web and mobile gaming platforms. One product, introduced in 2013, tracks in-store promotions through credit and debit cards. Shoppers who register their cards with their ... Read More

TrialPay is a provider of offer-based payments for software publishers, e-commerce companies, online marketplaces, and web and mobile gaming platforms. One product, introduced in 2013, tracks in-store promotions through credit and debit cards. Shoppers who register their cards with their gaming accounts get extra virtual currency when they use them to make purchases in bricks-and-mortar stores.

Viewpoints

Consumer review and product ratings site Viewpoints says it has 500,000-plus registered users, an average 35,000 visits a day worldwide, an average 950,000 unique visitors each month and 35,000-plus reviewed products. Viewpoints’ Social Influencer program allows e-retailers and others to ... Read More

Consumer review and product ratings site Viewpoints says it has 500,000-plus registered users, an average 35,000 visits a day worldwide, an average 950,000 unique visitors each month and 35,000-plus reviewed products. Viewpoints’ Social Influencer program allows e-retailers and others to leverage social media tools to extend and amplify reviewers’ word-of-mouth across the social web.

W2O Group

W2O Group, a network of communications firms, in August 2015 acquired Fox Communications, a boutique communications firm based in San Francisco. Fox Communications founder Lynn Fox will lead media and engagement as managing director of the technology practice of WCG, ... Read More

W2O Group, a network of communications firms, in August 2015 acquired Fox Communications, a boutique communications firm based in San Francisco. Fox Communications founder Lynn Fox will lead media and engagement as managing director of the technology practice of WCG, a W2O Group company. Her experience includes senior communications roles at Apple, Twitter and Google.

Company Facts

Year Established

2001

Product / Services

Network of complementary marketing, communications, research and development firms focused on pragmatic disruption

WANT Button

WANT is a social button for e-commerce sites that allows consumers to keep a universal wish list on their Facebook page, driving exposure and traffic for web retailers and others. Retailers simply choose a platform for the button and a ... Read More

WANT is a social button for e-commerce sites that allows consumers to keep a universal wish list on their Facebook page, driving exposure and traffic for web retailers and others. Retailers simply choose a platform for the button and a style, then copy and paste the code into their site and adjust the parameter values. All WANT button activity is measured and available for retailers to use.