Kanye West and Kim Kardashian wants Jay-Z and Beyonce's crown by becoming the most powerful A-list couple in the world.

The 36-year-old rapper wants to be more popular than Jay Z and his wife Beyonce Knowles, who were named the globe's top couple by Vanity Fair magazine last month.

A source is reported as saying "Kanye has emphatically told Kim that he believes they're going to be the biggest power couple on the planet.

"He genuinely thinks they will be more popular than his close friends, Jay Z and Beyonce."

Hitmaker, West who has a four-month-old daughter, North, with Kim, has been helping Kym to revamp her image and is taking tips from Beyonce.

The source said: "It's one of the reasons why Kanye told Kim to change her hair colour, he thinks it elevated Kim from just being a reality star to an international superstar.

"Beyonce is very selective with how she presents herself in public and social media.

"Kim is now following in Bey's playbook. Kim only releases very limited pictures of North and those are with Kanye's approval. He's orchestrating it all, behind-the-scenes."

Kim, 33, is allegedly having issues with many of her old friends because they think she has "become so stuck-up" since she started going out with Kanye 20-months ago, and is desperate to become close pals with Beyonce.

The insider said: "Perhaps Kim thinks she's going to be best friends with Beyonce, but she needs to realise they're not friends and never will be!

"Beyonce is in a completely different place than Kim, is in a different star zone and they aren't going to be besties or hang out unless it is with their husbands... or at events."