Hover over the orange bar to see bookings for the indicated period (2)

Hover over the blue bar to see the conversion rate, views, and visits for the indicated period (3)

3. Understand the important metrics

Viewing your direct bookings and booking revenue is a simple way to check your current performance status.

To put your performance into context, monitoryour campaign’s CPA (cost per acquisition). We estimate your Rate Connect CPA on a daily basis so that you always have an overview of the costs required to achieve your total direct booking revenue.

Our team’s advice

We want hoteliers to understand that being successful with Rate Connect requires a proactive, long-term approach to performance tracking.

Make sure to measure your return on investment by comparing gross revenue to costs on your Rate Connect dashboard. This is a great way to get a quick, real-time overview of your financial performance with Rate Connect—but this isn’t all you should do.

You can also identify the factors that influenced travellers to interact with your hotel profile on trivago. When you view the performance graph on your trivago Hotel Manager dashboard, you’ll see the actions you took using trivago Hotel Manager and the effects they had on views and clicks as a result.

With this information, you can do more of what works—and less of what doesn’t.