We are always looking out for our furry friends. In 1980, we became the first professional beauty company to announce that we don't conduct or endorse animal testing, and that commitment has never changed.

In 1983, our co-founders purchased land in Hawaii that would become the sustainable, solar-powered Paul Mitchell Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the awapuhi used in our products is harvested there.