Let’s put it straight, you as and I enjoy all benefits offered on a sign into service: £50 Amazon voucher, discount for the second purchase, money for recommending to friends. That is additional value and the sign in the experience that rock.

There is a man behind every logo and every website. There is a team of people delivering your excellent service or product. When everybody else can see only your website’s landing page, you work hard to make them happy. So why don’t you show it off?

My client emailed me last week saying that the design for his website I have prepared has too much white. He stated that it looks empty like he has nothing to say and ordered to decrease the amount of white space. Was it any good decision?

Last Tuesday (11th April) I had a pleasure to speak about user experience design (UX design) to a group of 40+ local business owners and representatives. Today after the emotions came down, and I acted on all tweets, it’s time for a quick review.

Creating great user experience doesn’t stop on your website or an app only. It goes way above reaching other aspects of your brand, positioning, marketing. The great user experience is complete when all puzzles of your company presence work great together and provide the amazing experience for the user. That includes email marketing which I’m talking about today.

There was a lot said about websites readability so far, but it is still common to find small and medium business websites, like yours, with a poorly designed copy. I mean – too long copy written with a too small font which you haven’t changed since 5 years. I wonder when you wake up finally to realise that you lose traffic?

Last week I had a pleasure to speak on the Central Lancashire Business Club Event about the importance of UX Design in the modern business online strategy. Luckily, my best friend offered to record the presentation. So now, if you have missed that on live you have a chance to catch up.

Why 5 years old kid knows more about simple communication than an adult website owner? Because the kid to get a sweetie is using only 5 words. The website owner to get a user interested with his product is using 60 words. Who is easier to listen then?