We help dreamers become trailblazers.

Irresistible brands are made of more than just good ideas; they need flawless execution. We craft brands & websites that connect, captivate, and most importantly – convert. Just bring your vision; we’ll take care of the rest.

“KELSEY WAS DESTINED TO DO THIS! HER PROCESS IS FAIR AND PRODUCES AMAZING RESULTS. SO HELPFUL, UNDERSTANDING & EMPOWERING.”

-BRIDIE SRSEN

Wherever She Goes

Flowerchild Healing

Vanessa Pack

The Beverly Boutique

Diamonds & Desserts

“THE EASIEST AND MOST PROFESSIONAL EXPERIENCE I’VE EVER HAD. WE WORKED WITH THREE OTHER DESIGNERS BEFORE KELSEY AND HER TEAM, AND THIS WAS BY FAR THE BEST. SHE IS ON TIME WITH EVERYTHING, GIVES GREAT INPUT, AND DELIVERS RESULTS.”

-DANIEL ABRAHAMIDIAMONDS & DESSERTS

We go through the looking glass.

When it comes to your brand, visual clarity is just the surface. Looking in the mirror and seeing the what is easy. Beautiful graphics, share-worthy photography – it’s all just surface-level. Important, yes, but shallow. You deserve something more profound.

We go deeper. We dive past the surface into the nitty gritty of it all. We ask the big questions, like who, how and most importantly, why. And then we weave together a story, an epic tale with your brand as the protagonist, an irresistible enchantment conjured just for you.

Because you don’t just want people to like your brand. You want them to be spellbound by it.

Sao Paulo, Brazil

Colorado Springs, Colorado

Florianopolis, Brazil

“WORKING WITH WILD SIDE HAS BEEN A BREATH OF FRESH AIR. KELSEY IS EXTREMELY CREATIVE, IS AN EXPERT AT BRANDING, AND SHE GETS IT. SHE IS REALLY GREAT AT TAKING MY VAGUE IDEAS AND TURNING THEM INTO REALITY”

-JASMINE ROTH, HGTV’S “HIDDEN POTENTIAL”

Built from a spirit of adventure & entrepreneurship

Wild Side was born in a tiny house in rural Brazil, with $200 left in the bank account and nowhere else to go. No college education, no fancy certifications, and no backup plan. Just a secondhand laptop, Google, and the determination that comes with having no option other than success. Oh, and a pinch of magic of course!

Since then, our founder Kelsey Specter has grown Wild Side to a global agency, with clients from HGTV stars to Greenpeace. For the past 4 years she’s lived and traveled across Brazil, starting and growing multiple businesses from ecommerce to financial market indicators.

If anyone understands what it’s like (and how it’s hard) to start a business from scratch, we do. And even better: we know what actually works.

On the blog

I’ve been in such a groovy mood lately! Ever since buying my very own 1971 baby blue VW Beetle two weeks ago, it’s been like living in a time machine. So in the spirit of the decade, I’ve pulled together a list of my favorite free retro fonts, a-la-1970s!

Who doesn’t love HGTV? I think one of the most exciting parts is the before & after effect. So today I'm going to tell the before & after story of HGTV's "Hidden Potential" star Jasmine Roth's brand design journey, a complete makeover from hobby blog to celebrity personal brand.

This is going to be a controversial topic, but that doesn’t mean it isn’t worth talking about! I’ve been practicing facing controversy head-on lately, so in the spirit of being honest and speaking my truth I wanted to talk today about what is for most people either a pain point, an inspiration and at times, an addiction: Instagram.

Shop Wild Side

Premium Font Guides & Graphics

“I REALLY ENJOYED THE CONSTANT COMMUNICATION BETWEEN KELSEY AND I. I FELT LIKE SHE REALLY CARED AND WAS PASSIONATE ABOUT MAKING SURE HER CUSTOMERS ARE 100% SATISFIED.”

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We’re a nomadic, full-service studio of brand enchanters, magic workers, and storytellers. Through deep insight, strategy, and a pinch of genius we craft brands that connect, captivate, and convert.

So pull your dreams together, get your backpack ready and your trekking shoes on – it’s going to be quite an adventure. Come take a walk on the Wild Side…