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BigCommerce Partner

DMG Becomes BigCommerce Partner, Reseller

DiPietro Marketing Group LLC is now an official BigCommerce partner reseller.

BigCommerce hosted ecommerce shopping cart software is the outgrowth of what had been known as Interspire. After a chance meeting in 2003, two Australians created a shopping cart software system called Interspire. Interspire was a big piece of shopping cart software which merchants purchased for one big price.

In 2009, Interspire evolved into a web-based platform, or software as a service. It was then re-branded as BigCommerce. At that point, merchants could simply rent, if you will, the shopping cart system on a monthly basis.

THINKING OF CREATING A NEW STORE OR SWITCHING AN EXISTING ONE TO BIGCOMMCERE? PLEASE CALL DMG BEFORE SETTING UP AN ACCOUNT, IF AT ALL POSSIBLE.

2009 was a little late in the game, in DMG’s opinion, for yet another ecommerce platform entry into a field already teeming with such systems. Many of these existing web-based shopping carts had already been around for a while. They had to establish themselves. Brand recognition for them was high. One example: Volusion. However, BigCommerce took off. Quickly. It was, and is, a rock-solid ecommerce platform that DMG believes will give the venerable Volusion a real run for its money.

DMG was quick to take to BigCommerce as a very viable alternative to the older, clunky, SEO-unfriendly Volusion system. DMG does its due diligence for clients, presenting them with advantages and disadvantages of both systems. Then, DMG makes a recommendation as to which to use based on individual client needs.

As with all such shopping carts, BigCommerce does have disadvantages. The secret is to know them in advance and weighing them against those of other systems. Then, making a business decision as to which disadvantages you’re willing to live with.

The following is just some of what DMG does as a BigCommerce partner.

BigCommerce site designs that convert at higher rates.

Importing of product files.

Basic SEO for each product SKU.

Set-up of product variants (colors, sizes).

Importing of product images.

Product category set-up and optimization. (One of the bigger disadvantages of BigCommerce is the need to optimize product categories manually, from within the back end as importing / exporting of categories is not available.)