ARTICLES TAGGED trends

Between school, work, and other hobbies or responsibilities, it’s hard for some to find time to read all of the titles on their growing to-be-read list. That’s why, for some readers, the summer is the perfect time to relax and escape into the pages of a good book. In this article, we take a closer look at what’s trending this summer. Read more

Serialized fiction has had a place in the literary canon for hundreds of years—perhaps thousands if we consider Scheherazade weaving cliff-hangers night after night to outlast her husband’s cruel marital policies. Read more

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more

What proportion of adults still read books? Are ebooks continuing to grow? Are independent bookstores hurting? What is the future of ereading? The last couple of months have seen the release of some illuminating market data and a flurry of informative media articles. We look at what this information may mean for the overall health and direction of our industry. Read more

The last couple of years have seen increasing growth and interest in nonfiction for young readers, driven by the Common Core State Standards and publishing innovation. We talked to booksellers, librarians, and experts to get their perspective on trends in this increasingly vibrant section of the book market. Read more

A survey released last month by the Audio Publishers Association (APA) shows that the audiobook category grew disproportionately, in both titles published and unit sales, compared to the overall book industry in 2014. The APA’s annual sales survey revealed that sales in the audiobook category totaled more than $1.47 billion in 2014, up 13.5 percent from 2013, and the category also saw a significant increase in the number of titles published. The survey attributed that growth to the growing popularity of digital downloads and increased awareness of the audiobook format. Read more

Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.

To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. Read more

The international sales team sells Penguin Random House books in over 240 countries worldwide. We caught up with international sales executive Chris Dufault to talk about why there is such high overseas demand for American editions of books, the global growth of U.S. popular culture, and what authors can do to help their own international sales.

Lately it seems that we spend a lot of time talking about social media, and much less time on email. But with the rise of smartphones and tablets, email is more accessible than ever before. Is email still a worthwhile tool for communicating with readers? If so, how do we get the most out of it?