Media builds on small gains in market

NEW YORK (CBS.MW) - It started out slow, but the slight gains that media companies were seeing early in the session got much bigger as the market rose Thursday.

Leading the charge was Viacom Inc.
VIA, +0.47%VIA
by adding $2.24 to $38.75. Viacom is an investor in the MarketWatch.com, the publisher of this report.

Viacom's Blockbuster Inc.
BBI, +1.85%
unit also capitalized on the nation's stay-at-home attitude with a 52-cent gain to $25.60.

Other movers included AOL Time Warner Inc.
AOL
up $1.54 to $32.64, and Vivendi Universal
V, -0.20%
which continued its run from Wednesday by climbing $1.11 to $47.74.

In the cable sector, Westwood One Inc.
WON
jumped $1.55 to $25.34 after reporting that its per-share basic earnings rose by 10 percent. Clear Channel Communications
CCU, +1.28%
also made a move up, rising $1.98 to $40.10.

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