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Watch Poo-Pourri in action in new ad

It's not a joke! Watch the newest ad from Poo-Pourri, promoting a real product, created to trap smells in toilet bowls in the video above. They laid it on thick in their last viral ad in September, currently

It's not a joke! Watch the newest ad from Poo-Pourri, promoting a real product, created to trap smells in toilet bowls in the video above. They laid it on thick in their last viral ad in September, currently at more than 26 million views. Watch both in the video.

With product names like Royal Flush, Heavy Doody, Poo-Tonium and Trap-a-Crap, the "before you go" spray is supposed to keep the smell at bay. Founder of the product, Suzy Batiz, says humor gives people permission to talk about what happens in the bathroom. Her family couldn't believe that she wanted to create Poo-Pourri, and it took her nine months to find the perfect formula. One fateful day, her husband walked out of the bathroom and said, "We're going to be rich!" Now, Batiz says, it's a multimillion-dollar product.

The actress in both videos, Bethany Woodruff, takes on a British accent for a prim, proper discussion about poo. Woodruff says she is known as the "poo girl" signing bottles of Poo-Pourri and acting as the face for the product. She says this new ad had a bigger budget, more extravagant locations and more props. It's reminiscent of an Old Spice ad with its over-the-top style.

Poo-pourri sells in 9,000 stores and direct on their website. They are about to launch in Bed, Bath & Beyond. What do you think of the ad? Tweet using #ZoomIN.