Nissan has resurrected the Datsun brand, 30 years after it was withdrawn from
sale, in a drive to appeal to the aspiring middle classes of India and other
emerging market countries such as Russia and Indonesia.

The new Datsun Go, a five seater hatchback unveiled in Delhi yesterday, will
cost under 400,000 rupees — about £4,412 — and is being described by Nissan
as the “badge of the risers” in a bid to tempt first-time car buyers.

Speaking at the event, Carlos Ghosn, Nissan’s president and chief executive,
said: “Today we begin a new chapter in the history of Nissan. The Datsun