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Newswise — Nine businesses will compete as finalists in Babson College’s B.E.T.A. (Babson Entrepreneurial Thought and Action®) Challenge on April 10, 2014 during Founder’s Day activities on the Wellesley, MA campus.

Winners in three categories ─ alumni entrepreneur, undergraduate student entrepreneur, and graduate student entrepreneur ─ will each receive a grand prize of $20,000 in cash and “services in kind” donations from corporate sponsors. Two other finalist ventures in each of the three competitions will receive $2,500. B.E.T.A. Challenge entrepreneurs must demonstrate success in reaching major milestones achieved through action.

• Bombas – David Heath ’05, Andrew Heath M’12 and Randy Goldberg Bombas are socks engineered and designed to look better, feel better and with a mission to help the homeless.

• Vedavoo – Scott Hunter M’09 Vedavoo is an American builder of bags, backpacks, and gear for outdoor recreation.

• ZOOS, LLC – Niari Keverian M’12 and Kristina Tsipouras ZOOS (pronounced Zeus) is a unique, first to market Greek Iced-Tea that is developed to deliver on great taste, unique offerings, and a healthier alternative to other iced-tea products currently on the market.

Undergraduate Student Finalists

• CAN Recover Foundation, Inc. – Aaron Rocha ‘14 CAN (Concussion Awareness Network) Recover Foundation, Inc. is a non-profit whose purpose is to build and facilitate a network to support high school and college student-athletes.

• HigherMe – Rob Hunter M’14 and Evan Lodge M’14 HigherMe is a website and mobile application that gives prospective employees the chance to submit short one-minute video introductions to any retail establishments in their area. HigherMe allows prospective employers to get a glimpse of the more human qualities necessary to succeed in retail environments.

Babson College is the educator, convener, and thought leader for Entrepreneurship of All KindsTM. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. Visit www.babson.edu