5 Keys to Crafting a Marketing Strategy with Robert Rose

leveraging the only differentiator left besides features and benefits

Ideation, creation, publication, and promotion: These four essential components of any strong content marketing strategy may sound simple to accomplish. As Content Marketing Institute Chief Strategy Officer Robert Rose says, though, it’s more than just a routine marketers need to adopt to get word out about their brands — it’s a methodology they need to completely buy into that can help them hone each tactic they try, project they finish, and medium they master.

Successful content creates a bond with an audience separate from a brand’s products and services.

Robert’s work has taken him across the globe, as he helps some of the biggest enterprises with their content marketing needs. He teaches major brands how to set up the people processes necessary to get their foot in the door with an online marketing strategy and advises them on how to scale their teams based on their corporate needs and wherewithal. Moreover, he helps the CMI develop is curriculum for its online training that helps all kinds of businesses understand the core concepts behind content marketing

In short, he’s one of the big reasons companies big and small have woken up to the realization content marketing is now a necessity. Brands come to him and say, “Tell me what success looks like,” and he gives them the road map and tools needed for building a strong content foundation.

Content marketing is the only differentiator left for brands to distinguish themselves.

Robert’s prowess in the marketing field is second to none, and it shows when you sit down with him — as I did in this episode — and pick his brain on where the industry has been, how it’s unfolded today, and what changes he sees coming down the line.

Here, Robert covers a plethora of topics pertaining to the wide and wonderful world of content marketing: from why talking about yourself is the worst thing a brand can do, to realizing when it’s time to reevaluate how you approach your marketing strategy, to

Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public.

Takeaways

The biggest mistake a brand can make is thinking they need to do it all when it comes to marketing

Your time is important — spend it working on facets of your content strategy that actually matter

Just out of college? Focus less on learning HTML and more on learning skills that can translate into marketing

Not seeing the ROI of marketing and its impact on sales can’t deter you from experimenting more

Looking for that edge with your marketing? Make becoming the best storyteller possible a chief priority

Music & Production

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This is a labor of love, something I’ve done offline for decades and now get to share my curiosity with you. Thanks for listening to the show and to Robert for being an amazing guest! Oh yeah, thank Robert on Twitter, I know he’d appreciate it.

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