West End hit musical Wicked is celebrating takings of £100m since it opened in September 2006.

The cast and crew of Wicked are celebrating after the musical passed the £100 million mark in box office takings. The show has been seen by almost three million people over 1,500 performances London’s Apollo Victoria Theatre, according to its producers.

Speaking to the Stage, executive producer Michael McCabe said Wicked is “still going incredibly strong” after nearly four years.

He commented: “What we’re doing is still going up – that’s the real phenomenon of Wicked, it hasn’t plateaued. It just keeps on surprising us.”

Mr McCabe added that the show’s success has been based on “word of mouth”, with audiences growing gradually despite a mixed reception from critics in the first few months.