adidas Energy Boost

It's not every day that a major sneaker company releases a new sneaker technology — but today happened to be one of those days. The all-new Energy Boost runner features an all-new foam (that looks like something you'd find inside a beer cooler) developed in conjunction with BASF. The foam, made of thousands of capsules blown together through high-pressure steam (don't try this at home) is meant to be both springier and softer than traditional EVA foam, and is three times more temperature resistant — meaning it'll work fine in weather you wouldn't ever want to run in. The upper is a springy stretch material that keeps the overall weight of the shoe under 10 ounces. Look for the Energy Boost to become available on February 27th for $150.