Friday, July 23, 2010

Once again, Helvetica is awesome. But I also like the M mark because it resembles a shtickl of lotion. It’s satisfying in the same way that those make-up spreads in fashion magazines—you know, with the puddles of nail polish and crumbled piles of eye shadow—are. Right ladies?

Sh*tty

Never has this particular zone been so unappealing. But hey, who needs to instill confidence in the buyers with a professional and credible looking design. It’s not like you’re gonna rub it on/near your lady business, or something.

Well thanks for contributing to the comments in a helpful way Anony. Please, do enlighten me. What typeface is it? Cause I'm pretty sure it's a cut of Helvetica Neue, with a slightly modified lower case A. What does your keen type eye tell you it is?