Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood. Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys. A range of mini dolls, play-sets …

Bandai partnered with the UK’s number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of Ladybug and Cat Noir. The firm partnered with children’s radio station in the UK, Fun Kids, Bandai hosted a Miraculous Friendship Day which aired …

The partnership was brought to life on Tiana’s channel and encourages kids to celebrate friendship. Mattel has partnered with Tiana Toys AndMe to honour the YouTube influencer with a one-of-a-kind doll to celebrate the launch of the new animal-themed doll line Enchantimals. “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member …

The new multi-character magazine is aimed at girls aged 4-9. Mixit will encompass a selection of the most prominent brands of the moment, including Powerpuff Girls, Glimmies, Shopkins Shoppies, L.O.L. Surprise!, DC Super Hero Girls, Lego Friends, Little Live Pets, Molang and Masha and the Bear. In addition, it will include exclusive content from top YouTube vloggers Emily Tube and …

Viral Talent continues to grow with exciting NEW Kidfluencer talent! Viral Talent, the leading social talent agency within the kids space are excited to announce the signing of three new UK kidfluencers to their unique and budding talent roster. Social sensations Ruby Rube, DomVlogs and Farouk James have all joined the Viral Talent family. Learn more about these guys below: …

Toy News recently celebrated the top 100 women in toys. This celebrations recognises the achievements of all women across PR, marketing, talent management, design, retail and game landscape. We are pleased to announce that our very own Commercial Director, Laura Edwards, was picked as one of these toy industry pioneers. A well deserving nomination for all of the work she …

Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today. Over the last two years, we have seen children who have been …

Fans headed down to The Entertainer, Bullring, to take part in the event, which saw YouTube sensations Tekkerz Kid and It’s Romello take part in a Nado Battle. Alpha Animation & Toys UK is celebrating its launch event for Infinity Nado, which went down a storm with fans. Hosted by Fun Kids Radio presenter Bex, the event was held at …

The new single Snowflake from the star of YouTube’s Toys AndMe channel has reached nearly 360,000 views within 24 hours of going live YouTube star Tiana of the hit channel Tiana Toys AndMe has broken the internet record for the most viewed Christmas video in 24 hours. The eight-year-old internet sensation-turned pop princess has set a new record with her …