Prada and Miu Miu are the latest luxury brands on the block to go fur free

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According to reports, the latest two luxury brands to go fur-free are Prada and Miu Miu, which also comes under the Prada group. The two designer labels will no longer incorporate any fur in the products they manufacture. This includes everything from clothing to accessories like handbags, belts, coats, shrugs, etc. Miuccia Prada in a statement said that the Prada group is committed to innovation and social responsibility simultaneously.

She added that "focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products."

Adding to her statement, the manager of Animal Free Fashion added that the Prada group's decision to go fur-free, "is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respects the environment and animals."

With their decision, Prada and Miu Miu are the two latest luxury brands to join the bandwagon with Gucci, Burberry, Versace, Michael Kors, Jimmy Choo and more who are now opting for faux-fur over real fur. The brand was even the subject of an animal rights campaign last year in September. The group had been flooding the Prada group of companies with phone calls, emails, social media posts and more to urge the brand to stop using fur and take to ethical ways instead.

The brand responded by putting out a statement on both the brand's instagram handles.