There has by no means been a neater time within the historical past of mankind to earn a living on-line. I guess you already knew that…however do you know that WooCommerce is #1 most-used software program instrument on this planet to promote issues on the Web?

It is secure to say that eCommerce is booming. Multi-Billion greenback booming, in actual fact. And one of many predominant causes is that the instruments you could promote on-line have gotten cheaper, smarter and extra user-friendly.

On this WooCommerce evaluation, I will break down the professionals and cons. Then I will offer you some examples of how on a regular basis individuals such as you and me are utilizing this instrument to earn a living. And in case you resolve that Woo is not best for you, I will offer you some options that could be a greater match to develop your eCommerce empire.

Strive WooCommerce Free Proper Right here

Free WooCommerce Obtain Right here

Abstract

WooCommerce is the #1 eCommerce platform on this planet. Tremendous-powerful extensions enable for almost infinite customizations to your on-line retailer, checkout course of, and follow-up communication.

It is a no-brainer selection for these of you which have a longtime WordPress website or ❤ WordPress a lot that you've zero curiosity studying a brand new platform.

What's WooCommerce?

WooCommerce is the #1 most-used eCommerce platform on this planet. It's a plugin (addon) for WordPress. In different phrases, WooCommerce is the instrument that makes it simpler to promote stuff in your WordPress web site.

Launched in 2011, WooCommerce is the oldest, most polished and hottest means (5+ million energetic installs) so as to add a web based retailer to a WordPress web site.

WooCommerce was acquired by Automattic (the individuals behind WordPress) in 2015. There's one thing comforting in regards to the #1 CMS on this planet being “all-in” with the #1 eCommerce platform on this planet.

What's the Distinction Between eCommerce and WooCommerce?

I threw some jargon round in my definition above, so I must make clear eCommerce vs. WooCommerce.

First, they aren't the identical factor. One helps you make the opposite occur. Particularly:

eCommerce is a purchase/promote financial transaction that occurs on-line.

WooCommerce is a instrument that permits you to promote issues in your WordPress web site.

So placing all of it collectively:

WooCommerce is the best means so as to add eCommerce to a WordPress web site.

How Does WooCommerce Work?

WooCommerce can solely be put in on web sites working WordPress. You put in the core Woo plugin via the WordPress plugin listing.

The WooCommerce core plugin itself could be very restricted, however will be personalized via an unlimited library of extensions.

Extensions are one of many core ideas of the WooCommerce growth staff. Extensions are developed outdoors of the core plugin as a result of they imagine that every retailer proprietor ought to start with a clean slate and add the options which can be most essential to their success.

What are Some Websites Utilizing WooCommerce?

One of many causes I like WooCommerce is that it is trusted sufficient to run on essential websites like Texas.gov and Washington State Division of Commerce.

Highly effective sufficient for BookRiot.com and TravelClick.com.

…but approachable sufficient for full eCommerce newbies.

Different notable websites utilizing WooCommerce:

weblog.Nextdoor.comInfoWars.comLAMag.comAndroidAuthority.com

Who's WooCommerce Finest for?

Let me simply begin with this eCommerce quote from Statista:

“In 2019, e-retail gross sales accounted for 14.1 p.c of all retail gross sales worldwide. This determine is anticipated to succeed in 22 p.c in 2023.”

So now that we’ve established that everybody and their canine ought to (and can) be promoting on-line, let’s discover out if WooCommerce is the most effective platform for you.

WooCommerce is a no brainer if you have already got a profitable WordPress weblog, an e-mail record of raving followers, and wish to begin promoting bodily or digital merchandise via your website.

However don’t be discouraged in case you don’t have that setup. The truth is, do not be discouraged in case you’re ranging from zero! Right here’s why…

Begin an eCommerce Dropshipping Enterprise With WooCommerce

Area of interest Pursuits had the pleasure of doing a podcast with Joe and Mike Brusca who're bringing in $30Ok revenue each month dropshipping merchandise from their eCommerce shops.

$30Ok!

Each. Single. Month…Revenue!

And the place do they suggest you begin?

“What we suggest to people who find themselves utterly new to on-line enterprise is that try to be getting began with a enterprise that may convey you money movement instantly. You want cash to reinvest and scale, if you do not have money movement, then, you may't actually try this. Which is why we suggest doing the ecommerce stuff first which offers the quickest return in your time and in your funding by far.” – Joe Brusca

I don’t learn about you, however when somebody who's making that a lot cash offers me recommendation…I take observe!

Do your self a favor, click on that hyperlink above and hearken to the podcast. They’re providing a free coaching on tips on how to begin a dropshipping enterprise. After you discover ways to dropship, come again and arrange your WooCommerce (or Shopify) retailer to meet orders.

Promoting bodily merchandise isn’t for everybody. We get that. And so does WooCommerce – that’s why they provide extensions that will let you promote something and the whole lot you may dream up.

If dropshipping isn’t for you, leap right down to the extensions part the place we offer you extra methods to earn a living utilizing WooCommerce.

WooCommerce Necessities

If that is your first time utilizing WooCommerce, you’ll must knock down a number of dominos earlier than organising your on-line retailer:

*Internet hosting that meets the next necessities:A WordPress set up. It’s tremendous easy with this step-by-step information on tips on how to begin a weblog.A cost gateway. Most cost gateways require an SSL certificates to course of funds.

* I like to recommend Bluehost website hosting as a result of it exceeds these necessities. Should you use that hyperlink, they provide you a free area, free SSL certificates, 1-click WordPress set up, and WooCommerce set up. (No-brainer)

One WooCommerce requirement that many individuals overlook is the maintenance of working your retailer. As a result of Woo runs on WordPress, your duties do not finish as soon as your retailer is up and working. As an alternative of focusing solely on advertising and marketing and making gross sales, you are answerable for:

WordPress updatesProviding a safe surroundings in your customersHosting (velocity, renewals, downtime, and so forth.)Ensuring your WordPress plugins do not battle with one another

WooCommerce Pricing

WooCommerce is a free plugin that you just obtain from the WordPress plugin listing. In contrast to many software program merchandise at this time, WooCommerce doesn’t provide a free limited-feature plugin and a paid full-featured model.

“YES! A free software program that may assist me earn a living!” – You, in all probability

Not so quick…

Alas, there are prices related to working a web based retailer utilizing the “free” WooCommerce plugin.

“Should you’re on a extremely tight finances, you may create a high-functioning WooCommerce website for as little as $662 or $55 monthly. With a little bit of customization, you’re in all probability about $1,000.” – WooCommerce pricing web page

A little bit of customization refers to:

The place you're in your web site journey: do you've gotten WordPress up and working with internet hosting already?What number of bells and whistles (themes and extensions) you need your eCommerce website to have.

Value Consideration #1: WooCommerce Internet hosting (Required)

The time period “WooCommerce internet hosting” will be deceptive as a result of it implies that you just want a specific kind of internet hosting to run WooCommerce.

Value Consideration #2: WooCommerce Themes (Non-obligatory)

You do not need to pay for a theme as a result of there are free WooCommerce themes on the market.

The truth is, you don’t even have to make use of a so-called “WooCommerce theme”. You should use virtually any WordPress theme.

Deceptive once more, proper? Let me clarify.

The WordPress theme market is extraordinarily aggressive and since everybody desires to monetize their weblog, it’s anticipated that the majority WordPress themes and web page builders are “WooCommerce-ready”.

How a lot do WooCommerce themes value?

Premium themes designed for WooCommerce shops will value you someplace within the $40 – $80 vary. Dig deep and you will discover some actually well-designed Woo themes for below $20 bucks.

Most premium WordPress themes (those that help WooCommerce, however aren't particularly designed for it) will value you $40 – $60.

The 2 predominant websites for getting WooCommerce themes are the WooCommerce Theme Retailer and ThemeForest by Envato. Curiously, they use totally different pricing fashions for promoting themes:

Buying a theme via the WooCommerce retailer entitles you to 1 yr of theme updates and help. You might be charged yearly for continued updates and theme help.ThemeForest, then again, fees a one-time-fee, that means you pay as soon as and you've got lifetime entry to theme updates. Buy value additionally consists of 6 months of theme help. It's important to pay for ongoing theme help in case you require it longer than 6 months.

Take a look at this part on WooCommerce themes to be taught if it’s greatest to make use of an everyday outdated WordPress theme or a theme particularly designed for Woo.

Value Consideration #three: WooCommerce Extensions (Non-obligatory)

WooCommerce Extensions are actually as a result of they will let you customise your on-line retailer and checkout course of virtually any means you need. Customizations like:

Worse but, most extensions should not a one-time-fee. As an alternative, you need to pay a yearly charge for the newest model and ongoing help. Trace: it provides up quick!

You'll be able to anticipate to pay wherever from $30 – $250 per yr, per WooCommerce plugin.

Extra about WooCommerce extensions.

Is WooCommerce Straightforward to Use?

Do you already know WordPress? If that's the case, you in all probability know tips on how to set up plugins, create posts, and fine-tune settings, proper?

WooCommerce can be straightforward so that you can use.

Do not already know WordPress?

No sweat. WordPress powers 34.5% of all web sites on the world huge net.

Now let me ask you a query:

Do you assume that 34.5% of all web sites on the Web select WordPress as a result of it is not straightforward to make use of?

Nope! Individuals use WordPress as a result of it is easy to make use of! And the identical folks that developed WordPress are actually answerable for making WooCommerce straightforward to make use of as effectively.

Strive WooCommerce Free Proper Right here

Free WooCommerce Obtain Right here

How you can Setup WooCommerce (in 6 Easy Steps)

Putting in WooCommerce is as straightforward as including a brand new plugin to your WordPress website.

Plugins > Add New > Search “WooCommerce” > Set up Now > Activate

Activating WooCommerce instantly navigates you to a 6-step setup wizard that helps you “configure your retailer and get you began rapidly”. The setup wizard appears to be like like this:

Since you’re robotically navigated to this display screen after activating WooCommerce, one choice that I actually recognize is “Not proper now”.

You can too return to any step within the wizard simply by clicking on it.

Step 1 – Retailer Setup

Step one within the setup wizard is tremendous straightforward:

Merely fill in your nation, tackle, foreign money, and what kind of merchandise you propose to promote (bodily, digital, or each).

Hit the Proceed button and transfer on.

Step 2 – Fee

If you wish to receives a commission for the stuff you're promoting (trace: you do), you could join a cost gateway to your WooCommerce retailer.

WooCommerce shouldn't be a cost gateway, so you have to to enroll with considered one of 100+ cost gateways that the plugin integrates with.

Right here’s what the step 2 cost setup display screen appears to be like like:

Though Woo integrates with 100+ cost gateways, you may see that it defaults to Stripe and PayPal is the 2nd hottest choice.

Be aware that selecting the Stripe gateway will robotically set up the WooCommerce Stripe Gateway plugin for you. That is actually useful since you don’t have to recollect (or take the additional time) to recollect to return and set up that plugin.

You'll be able to settle for funds from a number of cost gateways. Stripe and PayPal, for instance. One factor to regulate right here is you want 1 plugin for every cost gateway you wish to use. That is essential as a result of (as a basic rule) extra plugins = slower website.

You can too settle for offline funds like checks, financial institution transfers and money on supply utilizing WooCommerce.

Fee gateways will be overwhelming whenever you’re first beginning out, so we advise beginning small and easy.

Step three – Transport

Transport choices are the third step in organising your WooCommerce retailer.

Dwell price delivery offers you probably the most correct delivery charges as a result of it connects to delivery suppliers by way of API. Actual-time delivery charges are important to some eCommerce shops.

Should you select free or flat price delivery, 2 further plugins are put in on this step: WooCommerce Companies and JetPack. Should you select stay price delivery, you have to these 2 plugins plus the precise service(s) plugin.

Step four – Really useful Options

You’re nearing the tip!

Earlier than you attain the end line, WooCommerce recommends the next (free) enhancements:

Storefront ThemeAutomated TaxesWooCommerce AdminMailchimpFacebook

I typically suggest going with the default set up, then including/eradicating as you grow to be extra conversant in your retailer setup.

The wizard offers you the choice of skipping this step.

three extra plugins added in case you select to put in all suggestions.

Step 5 – Hook up with Jetpack

One other step you could skip (I wouldn’t) is connecting to Jetpack.

Jetpack is a plugin by the identical creator that makes it potential to do some actually cool stuff, like automated taxes and discounted delivery labels.

Step 6 – Congrats! You Now Have a WooCommerce Retailer

So is WooCommerce straightforward to make use of?

WooCommerce is straightforward to make use of in case you’re already conversant in WordPress. If not, studying the ins and outs of WordPress (and all that comes with it) concurrently getting your on-line retailer up and working will be difficult.

The setup wizard actually makes WooCommerce straightforward to arrange. It took below 10 minutes to undergo all 6 steps.

The trickiest half is connecting to a cost gateway. Perhaps difficult isn’t the most effective phrase, however it's a completely totally different signup course of that eats up time and takes your focus away from organising your retailer.

Creating merchandise is rather like creating weblog posts. Besides simpler. That’s as a result of Woo makes use of a guided wizard for that, too:

I might stroll you thru organising merchandise, however WooCommerce offers very detailed documentation that does it higher than I ever might…so I’ll allow them to take you the remainder of the way in which. 😉

And if any of this sounds daunting or too time consuming, do you know that Bluehost has a WooCommerce Auto-Set up choice? Skip the trouble of putting in and configuring WooCommerce your self. They set up it for you so you can begin constructing sooner!

WooCommerce Themes

A WooCommerce theme is the appear and feel of your web site, as seen by your prospects.

Shopper-facing design is extra essential than most of us will ever perceive. There's a lot that goes right into a buying resolution that you just virtually want a psychology diploma to promote one thing!

Fortunately for you and I, theme designers “borrow” from insanely in style eCommerce websites and different top-selling themes.

Merely put: the extra skilled your web site appears to be like, the extra doubtless your buyer is to buy.

Within the pricing part above, you realized that (like WordPress) there are free WooCommerce themes obtainable to you.

Storefront is a stable selection as a result of it was designed and developed by WooCommerce core builders.

Strive WooCommerce Free Proper Right here

Free WooCommerce Obtain Right here

Already Have a WordPress Theme? It’s (In all probability) Appropriate with WooCommerce

Pleasant reminder: You aren’t required to make use of a theme particularly created for WooCommerce.

For instance, Avada is the “#1 Promoting Theme of All Time” on ThemeForest. It's NOT a WooCommerce theme, however a WordPress theme. Right here’s a take a look at a few of the options boasted on their gross sales web page:

All the main gamers like Elegant Themes, Thrive Themes and Beaver Builder are WooCommerce-ready. Elementor even has a WooCommerce builder.

That being stated, you may obtain some REALLY smooth, skilled on-line shops with the assistance of a WooCommerce theme.

And by selecting a WooCommerce theme, you may anticipate that buyer help is solely targeted on WooCommerce and never the whole lot else that comes with a multi-purpose theme.

Finest Place to Purchase WooCommerce Themes?

There are 2:

ThemeForestOfficial WooCommerce Theme Retailer

ThemeForest is much and away the most effective place to get WooCommerce themes as a result of they provide 1,300+ of them.

They provide a ton of useful filters to assist you decide. Filters like:

“It’s potential to ‘overdo it’ with WooCommerce by including too many bells and whistles. Loading up your web site with extensions would possibly decelerate your web site, which is value maintaining a tally of; even the smallest of delays may cost a little you a sale.” – WooCommerce pricing web page

…hey, a minimum of they’re open about it!

Finest Place to Purchase WooCommerce Extensions?

Very similar to buying themes, you've gotten a number of nice choices to purchase extensions. Your choices are “Developed by Woo” and “Developed by everybody else”.

Right here’s How Can You Make Cash with WooCommerce Extensions

1. Promote A Course

The perfect half about promoting information merchandise is you don’t should mess with bodily merchandise, stock, success, or any of that crap.

You’ll want to attach WooCommerce to your Studying Administration System (LMS) of selection to be able to proceed.

And wouldn’t ya comprehend it…WooCommerce has their very personal LMS, referred to as Sensei LMS. As a result of Woo is the creator of each plugins, I might anticipate Sensei to be the best-supported and most tightly built-in LMS.

However there are different LMS + WooCommerce choices on the market. Right here’s are a number of to look into:

WP CoursewareLifterLMSLearnDash

2. Promote Your Time

WooCommerce Bookings can remodel your web site out of your worst worker into your greatest salesperson.

Your web site earlier than the Bookings extension: Right here’s our hours, name us at this outdated quantity, spend a while on maintain, and also you’ll perhaps (or perhaps not) e book an appointment.

Your web site after the Bookings extension: Exhibits real-time availability, books open slots, and takes funds in minutes.

Bookings are excellent for brick and mortar shops, like hair salons, health and beauty spas, private trainers, or mattress and breakfasts.

Or perhaps you’re a monetary coach who meets with shoppers over the cellphone or Google Hangouts.

Excellent!

Your prospects can now simply e book instances, pay, then obtain an automated electronic mail with the appointment reminder and Google Hangout hyperlink.

three. Promote Subscriptions

Are you aware what is taken into account the “holy grail” of on-line companies?

Recurring earnings!

And subscriptions are the important thing to unlocking recurring earnings. Gathering your cash every month is a breeze with Woo Subscriptions. This extension even permits you to provide free trials.

Listed below are some in style subscription service concepts you could begin getting cash with at this time:

four. Promote Members-Solely Stuff

If you wish to provide your followers membership perks (and don’t wish to use Fb teams), the WooCommerce Memberships extension is the way in which to go.

You wouldn’t imagine how a lot individuals are charging for entry to their “Mastermind” teams nowadays. Woo can’t make you a mastermind…however it will possibly make it straightforward to deal with mastermind logistics.

5. Promote Extra to Current Guests

If you have already got an eCommerce retailer, one of many best methods to make more cash isn’t by getting new prospects. No, it’s by making extra money from the purchasers who're already visiting your retailer.

Right here’s how one can enhance CRO (Conversion Charge Optimization) with WooCommerce extensions:

Sensible Coupons: 99% of the individuals who go to your website will window store and go away with out even saying goodbye. You might be left with nothing to indicate for it besides a excessive bounce price. So catch them earlier than they go along with a popup and provide a coupon that's utilized on to their cart, or ship the coupon to their inbox in change for his or her electronic mail tackle.Dwell Chat: Customer support is large when making a purchase order resolution. And real-time customer support? Much more large. Including stay chat choice to your on-line retailer can enhance gross sales by as a lot as 31% – 56%!Multi-Step Checkout: Cart abandonment is rampant: individuals are all sizzling in your product, add it to their cart, then bail earlier than shopping for. It is an unlucky truth of human nature…we're wishy-washy! That is why you could seize would-be buyer e-mail addresses on step 1! That means, in the event that they leap ship, you may comply with up asking what occurred (and perhaps provide a sensible coupon).E-Mail Followups: Talking of deserted carts and current prospects, WooCommerce makes it tremendous straightforward to attach with them with e-mail followup sequences. The perfect half? There's an integration for no matter electronic mail advertising and marketing platform you employ, like ConvertKit.

Strive WooCommerce Free Proper Right here

Free WooCommerce Obtain Right here

WooCommerce Search engine optimization

As any good salesperson is aware of, you may’t promote stuff in case you don’t have prospects to promote to. One approach to get prospects is thru Search Engine Optimization, or Search engine optimization.

That means: convey prospects to your gross sales pages from serps (Google, Bing, and so forth.).

And WooCommerce is among the greatest eCommerce platforms for Search engine optimization.

Why?

As a result of it piggybacks off of the world’s hottest Content material Administration System (CMS), WordPress.

And the most effective CMS for Search engine optimization…is none apart from WordPress!

I assume you possibly can say that WooCommerce is responsible by affiliation.

Talking of affiliation, you’ve heard of the Yoast Search engine optimization plugin, proper? You realize…the one which pops up first whenever you kind “Search engine optimization” into plugin search?

Anyway, they've a premium eCommerce plugin, too. And the Yoast WooCommerce Search engine optimization plugin is incredible. It’s jam-packed with the whole lot you’ve come to anticipate from Yoast, PLUS it takes care of all of the boring technical stuff (schema markup, ) so you may concentrate on promoting!

And take a look at Brian Dean at Backlinko in order for you free methods to take your WooCommerce Search engine optimization to the subsequent degree.

WooCommerce Fee Gateways

A cost gateway is the service of processing your buyer’s bank card after they buy one thing out of your on-line retailer. Fee gateways cost you a charge (often a % of sale) for each transaction.

There are a ton of suppliers that supply this service. The truth is, WooCommerce offers you the selection of 100+ cost gateways to select from.

Stripe is the most well-liked and Woo-recommended gateway. Different in style selections embrace PayPal, Sq., Braintree, Authorize.internet, Amazon Pay.

There are various components in selecting a cost gateway (what you promote, who you promote to, and so forth.), however a very powerful often comes right down to the almighty greenback: cost gateway charges.

This resolution relies upon wholly in your scenario, so learn the effective print. And listed here are a very powerful issues to contemplate when selecting a cost gateway.

You'll be able to set up as many cost gateways as you need. For instance, generally it is sensible to supply PayPal (it's the most generally accepted cost methodology, in any case) along with different strategies.

However earlier than you resolve to make use of all 100+ cost gateways, simply keep in mind that this is able to require 1 plugin set up for each gateway.

Ease of Use

The simplest to make use of platform is the one you’re most conversant in.

If you recognize WordPress, then WooCommerce is simpler to make use of. Shopify guru? Then Shopify is best to make use of.

Should you don’t know both, Shopify will get the win as a result of it’s a hosted platform.

That means:

You solely must grow to be conversant in Shopify. With WooCommerce, you’re answerable for the whole lot that comes with getting (and retaining) WordPress up and working (internet hosting, safety, updates, themes, plugin conflicts, and so forth).

The constructive for Woo right here is that the customization choices are almost infinite. This generally is a good or dangerous factor, relying in your wants and the way tech savvy you're.

Should you’re conversant in each platforms, you’re the actual professional right here! Go away a remark under and weigh in on the Shopify ease of use vs. WooCommerce ease of use.

Shopify is simpler to make use of than WooCommerce, however Woo is simpler to customise than Shopify.

Stability

I like that WooCommerce is maintained by the identical builders as WordPress. You'll be able to’t ask for a extra dreamy state of affairs.

However…

Should you’ve been taking part in the WordPress sport for very lengthy, you recognize that the commonest troubleshooting recommendation excuse is:

“It’s in all probability a plugin battle. Please disable each plugin, one after the other, till you discover the conflicting plugin.”

WooCommerce isn't any totally different:

This isn’t essentially Woo’s fault, however in case you use it, you need to take care of the whole lot else you've gotten put in in your WordPress website.

And for that purpose, Shopify is extra steady than WooCommerce.

Buyer Service

As talked about, WooCommerce has incredible documentation. Additionally they have a stable FAQ web page and their help web page says that the “greatest” approach to get assistance is by opening a help request ticket.

Hmmm…what’s lacking?

A cellphone quantity!

Shopify takes customer support to a complete new degree. Taken from their web site: “The Shopify help staff is offered 24/7 by electronic mail, stay chat, and cellphone.”

Shopify offers 24/7 customer support. WooCommerce doesn't.

Value

The WooCommerce base plugin is free, however that isn’t the true value.

Shopify has three pricing tiers:

$29/month for the Primary bundle$79/month for the Shopify bundle$299/month for the Superior bundle

However these month-to-month charges aren’t the true value.

So what are the actual prices for every platform?

Every use cost gateways that cost a per-transaction charge. That’s normal and charges would be the identical for every platform, assuming the identical cost gateway.

However…

Should you select any cost gateway apart from Shopify Funds, they cost you a zero.5% – 2.zero% (relying in your month-to-month bundle) charge on high of the cost gateway’s charge.

That is equal to your financial institution charging you a charge on high of the charge that the ATM already charged you to withdraw your personal cash. Which all of us hate, proper?!

Each Woo and Shopify have an app retailer that will let you customise your retailer. Each provide free extensions and paid extensions. Paid WooCommerce extensions are usually an annual subscription, whereas most Shopify apps are charged month-to-month.

At first look, it looks like Shopify pricing is extra clear due to the three month-to-month packages they provide. However I’m not shopping for it. They've almost as many paid extensions as WooCommerce, plus you may anticipate your transaction charges to be increased.

I like WooCommerce pricing higher than Shopify pricing.

WooCommerce vs. Shopify: Who Wins?

Because it’s not an apples to apples comparability, your selection within the Shopify vs. WooCommerce battle is straightforward:

Simply beginning out? Select Shopify as a result of it’s an all-in-one eCommerce resolution that was constructed to be easier, sooner and extra environment friendly.Have a longtime WordPress web site? Select WooCommerce so as to add a web based retailer to your website.

If you end up within the Shopify boat, right here’s a suggestion to dip your toes within the water, freed from cost:

Recommended

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