Now this is material that piques my interest more than anything: insights from one of the bigger names in the industry. Jean-Louis Gassee debunks the "Apple-must-license-its-software-or-die" myth by looking back upon the past - and if you don't know who JLG is, then please take that dunce hat and stand in the corner for three hours, contemplating your existence. Note: OSNews has a bug with using diacritic marks on the front page, so JLG's name is misspelled. It is correctly spelled in the article body.

It is all up to what you value NOT what someone, some editor, some magazine or Ex Apple veep says.

And what exactly is "it"? The secret to a successful computer company? Or just the personal reason for someone to purchase a computer? JLG was attempting to distill all of those individual decisions and see what they had in common. He concluded that Apple failed due the lack of quality of Apples. In other words: what people valued led them to decide against Apple.

What is unfortunate imho is that there is the mistaken belief that we will ¿need? a faster richer environment

I think you are hung up on terminology. I would call a system that anticipated my needs a "faster richer environment" .