Iron Maiden

Challenge

Goat were tasked with driving downloads of hit mobile game Iron Maiden Legacy of the Beast using influencers within the gaming community.

Solution

Goat used a selection of highly engaged YouTubers within the gaming community to create 10-minute videos speaking about the game’s features and walking the audience through the game. The videos contained a strong CTA at the start directing their audiences to download the game using the link in the description for free premium in-game currency.