Oddbins new store hails 'golden age of craft brewing' with 300 beers on offer

Added: Tuesday, March 10th 2015

Oddbins has opened its first, dedicated beer store in Blackheath, London.

The new store will consolidate Oddbins’ commitment to supporting local suppliers.The new store will stock more than 300 craft beers, threequarters of which will be from Britain. Locally-produced craft beers currently account for almsot half Oddbins' beer sales.

Ayo Akintola, managing director of Oddbins, saysd: “We are currently enjoying a golden age in British brewing. There are a multitude of smaller craft ale producers who have completely reinvigorated the market. We are committed to working with all our suppliers to support this grassroots industry at a time when our customers are rapidly discovering the joys of tasty, locally-made craft beers.

The opening of the Blackheath store follows the roll-out of four different Oddbins branded ales, produced in partnership with some of the leading regional craft brewers in Britain. The initiative has proved successful in introducing craft ales to a new generation of customers.

Sales of locally-produced craft beers in Oddbins’ stores have risen by 37 per cent over the past 12 months. Many of the beers on offer at the Blackheath store will also be made available to consumers via www.oddbins.com.