Thursday, September 05, 2013

Here’s an interesting news from Sony Philippines as they partner up with The
Voice of the Philippines to campaign for “Music Deserve Respect”. Great job!
Sony Philippines for supporting their endorser Bamboo Manalac and also the
singing competition on tv.

- press release -

MANILA,
Philippines, 5 September 2013 – Sony Philippines a global leader and technology
innovator in consumer electronics, mobile communications, personal audio,
digital imaging and home entertainment is an official partner of the hit reality
show The Voice of the Philippines. Having recently launched their “Music
Deserves Respect” campaign, Sony has extended their support to the popular
singing competition where Sony headphone endorser Bamboo Mañalac also serves
time as a coach.

“Our partnership with The Voice of the Philippines is our way of supporting
Bamboo in his current project. The coaches are looking for the perfect sound
that best represents the Philippines and here at Sony, we value that sound
especially through our newest line of headphones, the MDR-1R and Extra Bass
series. We are constantly working to deliver the purest sound quality through
our products,” said CJ Deacosta, Marketing Officer for Personal Audio, Sony
Philippines Inc.

Having a seat on one of the four iconic chairs, Bamboo is responsible for
guiding his team of aspiring music artists to hone their vocal talents so that
one of them may soon be declared as “The Voice of the Philippines”. On how his
current partnership with Sony and his coaching gig on The Voice work
hand-in-hand, Bamboo said, “To have Sony here in The Voice of the Philippines
feels just right. Sony truly understands the value of the music that artists,
such as myself, create. This is the same type of music that I hope to pass on to
my team so that they learn to truly understand every sound and every note in
every song. When you get that and you give music the respect it deserves, that’s
when real good music is made.”

Coaches and contestants alike got the chance to experience the immersive
music experience from the various MDR-1R and XB series headphones made available
to them.

“As we search for the first VOICE of the Philippines, our partnership is
perfect as we share the same advocacy of giving justice to sound and making
everyone hear music the way they’re supposed to be heard,“ added Deacosta.

The Voice of the Philippines airs every Saturday & Sunday Nights on
ABS-CBN. For more information about Sony, Sony MDR-1 and XB series headphones
and other Sony products, visit the nearest Sony Centre or authorized dealer, log
on to www.sony.com.ph , like us on Facebook
at www.facebook.com/SonyPhilippines
or follow us on Twitter at www.twitter.com/SonyPHInc .