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Scanned by theClarke Historical LibraryCentral Michigan Universitywith the support of theMichigan Council for Artsand Cultural Affairs

Through this page the Clarke Library brings to the web the Aladdin Company annual sales catalogs published between 1908 and the mid-1950s.

Aladdin created a very comprehensive body of advertising material through which to sell their homes to the public. Despite the large volume of material, almost all of it was linked to the annual sales catalog. Magazine advertising, for example, invariably invited the reader to send away for the catalog. Similarly, most other direct mailings from the company to potential customers either prepared the customer for the arrival of that year's "new and exciting" catalog or warned them that "the time to act had come." The annual sales catalog was the firm's core marketing tool and thus is the most lasting record of the buildings the company sold.

To view a catalog for a particular year please press the appropriate button below. Each Catalog is a PDF except the Catalogs from the years 1911, 1932, 1933, 1934, and 1942-1947.

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