Affinity Beverage Group Acquires JAWEA

Affinity Beverage Group Acquires JAWEA

PR Newswire

WASHINGTON, Feb. 15, 2018

WASHINGTON, Feb. 15, 2018 /PRNewswire/ — Affinity Beverage Group, Inc.,(hereinafter “The Company”) a publicly traded company under the ticker symbol (OTC – Pink/ABVG) announced today that it has executed a Stock Purchase Agreement to acquire 100% interest in Artisanal Edge, LLC (hereinafter, “Artisanal”), the owner of JAWEA (www.eatjawea.com) dairy-free frozen desserts, headquartered in New York, NY. JAWEA (pronounced, Jah-Way-ah) launched by founder Michael Rosenthal in late 2015, is a line of delicious, all natural, vegan, gluten free, soy free coconut based “ice cream” which is currently available in 5 flavors that were inspired by adventure across the globe. The brand is currently sold in over 250 locations in the Northeastern United States, including, Whole Foods Market, Wakefern/Shop Rite, Fairway, Bareburger as well as many other restaurants, grocery stores and specialty retailers in the New York Metro/Tri-State area. The company has also secured regional distribution through divisions of UNFI and Sysco, two of the country’s largest food and beverage distributors.

JAWEA was created for the health-conscious, but not health-crazed consumer. Not only is it non-dairy, it also contains about half the sugar of traditional ice cream and top-quality ingredients, so you can feel good about eating ice cream again. With sales of roughly $2.6 billion in 2016, specialty frozen desserts is the #3 fastest growing category in the specialty food segment and is the most purchased category in the segment according to the Specialty Food Association. Over 100 million Americans are lactose intolerant and 19% now purchase dairy-alternatives. With more and more people, especially millennials, seeking healthier and non-dairy food options, due to dietary restrictions, lactose issues etc., people are gravitating to non-dairy based desserts, especially ice cream.

“We are very excited to finally add JAWEA as an official member of the Affinity brand portfolio and we are prepared to move full steam ahead with our plans to expand the brands sales and distribution footprint and product assortment. We have recently added some exciting new retail customers (which will be announced at a later date) and we are currently developing a number of new sales and distribution opportunities for the brand outside of its current channels of distribution,” stated Affinity Beverage Group CEO, Janon Costley. Please continue to follow Affinity Beverage for further updates regarding JAWEA and other Company news.

JAWEA Frozen Desserts ( www.eatjawea.com) is a brand of delicious plant-based vegan “ice cream” that is free of dairy, gluten and soy that is currently available in 5 adventurous flavors in over 250 retail locations.

Forward-Looking Statements

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above.