A curse transforms a handsome and arrogant young man into everything he detests in this contemporary retelling of Beauty and the Beast. Wealthy Kyle Kingson has everything a teenager could want in life, but he still gets off on humiliating the weaker and less attractive. When Kyle invites his misfit classmate Kendra to an environmental rally at their school, she questions his motivations but reluctantly accepts. Later, Kyle blows Kendra off, prompting the spurned goth girl to cast a dark spell on the swaggering egotist.

Kyle (Alex Pettyfer) thinks he is God's gift at his high school. He plays a prank on a fellow high school student, Kendra (Mary-Kate Olsen) who, unbeknown to him is a witch. Kendra teaches him a lesson by putting a curse on him making him as beastly on the outside as he is on the inside. He has one year to find someone to fall in love with him or stay like that forever.