SAN FRANCISCO — California billionaire activist Tom Steyer made his call as an environmental activist, worked with Democratic groups to check in a million new electorate and redefined inexperienced politics with excessive-profile campaigns on climate trade and smooth electricity.

Now as he weighs a run for a public workplace, he’s adding fitness care — especially drug fees — to his brand.“Health is becoming the lens for seeing numerous coverage issues, which include dependency, consisting of climate,” Steyer told POLITICO in an interview inside the San Francisco places of work of his environmental policy advocacy organization, NextGen Climate.

The former hedge fund executive, 59, is backing a California effort to force drug manufacturers to give notice of charge increases, a pass Steyer sees as a primary step to reining in drug prices and curbing the electricity of corporate interests.

Taking on the pharmaceutical industry ought to develop his appeal if he opts to join the crowded Democratic area competing to prevail, Gov. Jerry Brown, next 12 months. But even supposing he doesn’t run himself, adopting drug charges as a motive — soon after pushing a success initiative to raise tobacco taxes — complements his already extensive position as a counterweight to conservative donors consisting of the Koch brothers. Steyer himself has already emerged because of the single largest person campaign donor in the final election cycles.

Asked without delay how close he is to figure out whether or not to run for governor, he demurred. “I’m going to be operating on those same troubles, irrespective of what,” he stated. “The query is, what can I do that is going to have the best price, the most effective?”

Drug charges resonate with citizens in each event.The drug charge struggle is playing out in legislation surpassed closing month via the California Senate this is slated to be heard June 27 inside the Assembly fitness committee. It comes at a time while 86 percent of Americans are in want of requiring drug producers to release more data about how they set charges, in keeping with a Kaiser Family Foundation poll last month. Sixty percent of respondents said reducing drug charges ought to be a “top priority” for the president and Congress.

Steyer first took up health care last 12 months, pushing to elevate California’s tobacco tax by using $2 a p.C. And use the greater than $1 billion in annual proceeds to assist finance the state’s Medicaid software. He’s come to look the interconnections among his signature issues, among them climate, easy strength, health care and children’s well-being.

“We communicate about climate in terms of the effect on humans’ air nice and capacity to breathe,” he stated. “That is a lens via which you may get loads of high-quality effects and fantastic rules.”

Outrage over the value of medication became an amazing marketing campaign problem in 2016, as lawmakers on each aspect excoriated “pharma bro” Martin Shkreli and Mylan’s fee hikes for its EpiPen. Since then, Trump appears to have softened his stance to allow Medicare to barter drug costs, though, and Congress seems not going to make great adjustments, leaving room for states like California to behave.

That’s created a gap for Steyer, who, no matter a public demeanor once in a while defined as stiff and scripted, relishes a huge combat.

Steyer stepped down from his firm, Farallon Capital Management, in 2012 to consciousness full-time on political and philanthropic hobbies. He has given that led a push to sign up 1 million new electorates nationwide, partnering with local Democratic birthday party chapters and companies including Planned Parenthood. And he used his non-public fortune to beat back the Republican tide that consumed Washington, spending more than $166 million in 2014 and 2016 on Democratic reasons and applicants.

In March, Steyer joined a coalition of California health advocates to throw his weight at the back of S.B. 17, authored with the aid of nation Sen. Ed Hernández, who chairs the health committee and is running for county lieutenant governor subsequent 12 months. In addition to requiring drug manufacturers to give clients 90 days’ note earlier than substantially elevating expenses, the invoice would also make fitness plans file the proportion of charges they spend on prescription medicines.

“Until Steyer got here around, there was nobody who was an offset to the Kochs,” stated Chris Lehane, an established Democratic strategist who’s served as Steyer’s political adviser. “He has had an incredibly successful career, and now he wants to use resources, his time, his electricity and skills to energize unique issues accessible. … He’s at a place in his lifestyles wherein he’s absolutely searching at how he could make the biggest effect on the things he absolutely cares approximately.”Steyer grew up on New York’s Upper East Side. A graduate of Yale, he moved west to get his MBA at Stanford. While he talks passionately about topics together with profits inequality, he’s extensively seen as lacking the charisma that’s propelled so many politicians to the forefront, inclusive of his potential Democratic rival and frontrunner inside the governor’s race, Lt. Gov. Gavin Newsom. And as former eBay CEO Meg Whitman’s 2010 gubernatorial bid confirmed, Steyer is gambling in a kingdom it’s been historically cool to rich political neophytes.

Steyer is “now not a guy who is available in and grabs the room,” stated David McCuan, a political science professor at Sonoma State University. McCuan said focusing on issues like drug prices makes sense as Steyer weighs his options.

“California certainly is a version and laboratory for what path the Democrats may want to cross,” he stated, regardless of whether Steyer is interested in public office “or simply remaining an ATM.”

Jessica Levinson, who teaches politics and ethics at Loyola Law School in Los Angeles, said Steyer’s push into health care makes him an extra nicely-rounded candidate. “He doesn’t want to be known as the environmental guy who spends a number of cash,” she stated.

Lehane, who is now head of world coverage and public affairs for Airbnb in San Francisco, describes Steyer’s character as genuine and counters that he’s already been working on more than a few troubles for years.

Steyer made his mark through California’s oft-used poll initiative technique. He helped draft the tobacco tax measure and poured $eleven.Five million of his very own money into what in the long run become a $35.5 million marketing campaign to aid it. Tobacco corporations spent the kind of two times as plenty in a bid to kill the proposition, which passed with greater than sixty-four percentage of the vote.