Daniel Vosovic Launches E-Commerce (and Answers Our Ten Questions)

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Project Runway season two runner-up Daniel Vosovic has a lot to celebrate today: He just launched his premiere e-commerce site. After traveling to Istanbul for the CFDA's Fashion Incubator program, he made time to tell us about this new endeavor. "What I love most about the online store is that it's a curated collection of my favorite pieces from each collection, an opportunity to continue the dialogue with customer's after a fashion show, and to show them the pieces that I truly loved," Vosovic told us. "Additionally, I look forward to offering online exclusives in unique colors, prints, and special editions specifically to my loyal, online customers."If that's not enough to get you ready to shop the site, perhaps the fact that it features his campaigns for each season (model Agnes Nabuurs starred in the Spring 2013 one) will have you typing danielvosovicny.com into your browser.

"Right now I am focusing on designing my Spring 2014 collection," said Vosovic on what's next. "I just returned from an inspiration trip to Istanbul, and I am still taking the whole experience in and digesting it. I can't wait to share my collection with everyone during New York Fashion Week in September."

Read on to get to know the designer better—specifically how he feels about neighborhood bullies, why Star Wars robots always seem to sneak into his dreams, and how he is the epitome of an Aries sign.

1. What is your favorite smell? "I love the smell of the very first whiff of a freshly lit cigarette–and then I find it to be disgusting. I think it's the scent mixed with a freshly lit match. There's something earthy about it. It might have to do with the smell of burning leaves that I like."

2. What do you consider to be the epitome of happiness? "Waking up every morning doing what I love—simply for the craft of the work itself. It's not to chase a level of success but simply to do what I do every day because I want to."

3. How do you define luxury? "Inviting five of my best friends away with me for a weekend somewhere around the country—it could be an island, the woods, or anywhere really. But it involves a long weekend when I could cover all expenses. I love the thought of having a big dinner party, and putting my credit card down and nobody having an issue with it. It's something I'm working towards. That's the life I want—on every scale. My family lives in Michigan, and I'd love to fly them down to New York with a car service and first class tickets. That's my dream."

4. What is the last dream you remember? "I [was] being chased. It's a theme that has reoccurred throughout my life. In Star Wars, there are these big massive machines that walk on two legs, and I used to have this dream in which my father and I were running through a forest, and these machines were chasing us. My father tripped, and I went back to get him. I'd always wake up at that exact moment. That was always a reoccurring dream. What that means, I have no idea."

5. What's your favorite childhood memory? "This is first one that pops into my head. I was picked on a lot as a kid. I had an older, badass sister, and the neighborhood bully would just push me into lockers and all that stuff. One day, my sister got into a huge physical fight with him after he pushed her. To get back at the bully, my sister and I and a few of our friends would take his bike, as well as his brothers bike, late at night. We would ride them straight into the swamp and leave them there. We literally felt like we were in The Goonies. There was a lot of cheering. It was fun."

6. What's the last book you read and loved?Winter's Tale by Mark Helprin by Mark Helprin. It's a beautifully descriptive story that builds this fantasy world inside the confines of New York. It takes place in this Victorian industrial era. It's fantastic.

7. Describe your home's aesthetic. I live in Chelsea [in NYC], and my home is both warm and industrial-like. It has elements of mid-century modernism, like clean lines, but it's combined with the rawness of a loft. I have a huge load of books. I built this bookcase that is massive and it is filled with books. My boyfriend is a massive reader, too."

8. What are your vices? "I would say my phone. I'm addicted to it…unfortunately. But I also love raunchy cartoons and Johnny Walker Blue—combining those two would create the perfect day. Clothing-wise, I'd have to say a new jacket. I'll always spend money on a new jacket because it defines a look—especially being in New York. A great jacket can change your body."

9. Describe yourself in five words or less. "Aries, Aries, Aries, Aries, Aries. I am the epitome of an Aries. All the traits I embody—like enterprising, active, courageous, and energetic, but I can be impatient. I'm definitely an Aries. "

10. What possession will you never throw away? "I'll never get rid of handwritten letters. If someone writes me a handwritten card or a note–and left it on my desk or gave it to me in person, I'd keep it forever. I have two boxes full of handwritten letters that I love going through."