Making utilization a reality by capitalizing on “micro moments”

August 2, 2018

A key step to successful engagement is realizing that the experience is incredibly fragmented. Why is that? Our daily lives are filled with interruptions; as a result, we engage via what Google has coined “micro moments.” Here’s a look at how to take members from awareness to engagement, and keep them tuned in and emotionally tied to their virtual healthcare experience.

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