Apple to build high-speed data network: Report

Apple Inc is setting up a high-speed network and upgrading its data centers to compete better with Amazon.com Inc, Google Inc and Microsoft Corp in cloud services. The plan entails connecting Apple's data centers in California, Nevada, North Carolina and Oregon, and others to get content closer to Internet hubs in some densely populated markets.

Apple is seeking to handle more traffic on its own, without renting server space from cloud providers such as Amazon and Microsoft. While Apple hasn't disclosed total costs, investments will run into the billions.

Apple will stick with most of its existing vendors, and is mainly seeking to bolster its current infrastructure, according to a report. Apple declined to comment on the report. The iPhone maker said in February it would spend 1.7 billion euros ($1.9 billion) to build two data centers in Europe.

Apple said the centers, in Ireland and Denmark, would power Apple's online services, including the iTunes Store, App Store, iMessage, Maps and Siri for customers in Europe.