Creative

Whether the strategy drives the idea or the idea inspires the plan, either way we consistently deliver on both. Because behind every pixel, comma and click is a process that marries creativity, commerce and thinking, bold thinking. We think of ‘creative’ as more of an attribute than a specific department. Our creative team bring intelligence, curiousity, and discipline to the art of marketing so that we can deliver creative that performs – beautifully. Creative is our vocation, code, video, design and storytelling our medium.

Our brand studio specialise in delivering disruptive, beautiful and simple branding and design to everything from packaging and print to digital and press.

Our Film Studio blends cutting-edge production techniques with traditional storytelling. We produce everything from TV & Cinema spots to Motion Graphics and Corporate Videos. Our production solutions include creative and concepting, casting, cinematography, direction, editing, sound design and colour correction. A team of directors, copywriters and designers participate in all phases of content generation from initial project briefs, concept development, script writing, storyboarding and execution of the final product. Our post-production capabilities include workflow development for sites and applications, product demos, user journeys, broadcast, trailers/reels, pre-roll and branded content.

The writing discipline at Bold is seamlessly integrated into our design process to produce the most effective, elegant and engaging work — while ensuring that the brand voice stays authentic and consistent. In the digital age, brands are becoming publishers. In collaboration with content strategists and social media strategists, we help our clients engage their users by producing relevant and timely content initiatives, from strategy through execution.

Thinking

Idea Generation

Brand & Identity Design

Copywriting

Editorial Services

Video Production

Motion Graphics

Graphic Design

Packaging Design

Print Design

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Whether the strategy drives the idea or the idea inspires the plan, either way we consistently deliver on both. Because behind every pixel, comma and click is a process that marries creativity, commerce and thinking, bold thinking. We think of ‘creative’ as more of an attribute than a specific department. Our creative team bring intelligence, curiousity, and discipline to the art of marketing so that we can deliver creative that performs – beautifully. Creative is our vocation, code, video, design and storytelling our medium.

Our brand studio specialise in delivering disruptive, beautiful and simple branding and design to everything from packaging and print to digital and press.

Our Film Studio blends cutting-edge production techniques with traditional storytelling. We produce everything from TV & Cinema spots to Motion Graphics and Corporate Videos. Our production solutions include creative and concepting, casting, cinematography, direction, editing, sound design and colour correction. A team of directors, copywriters and designers participate in all phases of content generation from initial project briefs, concept development, script writing, storyboarding and execution of the final product. Our post-production capabilities include workflow development for sites and applications, product demos, user journeys, broadcast, trailers/reels, pre-roll and branded content.

The writing discipline at Bold is seamlessly integrated into our design process to produce the most effective, elegant and engaging work — while ensuring that the brand voice stays authentic and consistent. In the digital age, brands are becoming publishers. In collaboration with content strategists and social media strategists, we help our clients engage their users by producing relevant and timely content initiatives, from strategy through execution.

Research & Analytics

Data-driven, action-oriented strategies generate results.

Our content studio was built digitally from the ground up, with data analytics at its core. We use a range of tools to capture data, but our sharpest tool comes from the minds of our brilliant analysts. We are laser-focused on uncovering insights that inform decision making, substantiate intuition and validate assumptions.

We conduct background research, monitor campaign performance updates and test results, and provide cohort analysis. We are highly sensitive to investing our clients’ time and money only in areas that return significant (measurable) value to the company. We also provide in-depth regular reporting of key performance metrics and critical business initiatives.

We have experience with a host of analytics tools and database engines. We also strongly emphasize clear information design and storytelling.

Data Strategy

Website Analytics

Application Analytics

Ux and Funnel Analysis

Social Segmentation

Social Platform and Landscape Audit

Content Engagement

Real Time Social Analysis

Goal Setting & Benchmarking

Measurement Planning

Campaign Analytics

Seo Keyword Analytics

Customer Segmentation & Profiling

Customer Lifetime Value Analysis

Survey Design

Analysis Data Visualization Infographics

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Data-driven, action-oriented strategies generate results.

Our content studio was built digitally from the ground up, with data analytics at its core. We use a range of tools to capture data, but our sharpest tool comes from the minds of our brilliant analysts. We are laser-focused on uncovering insights that inform decision making, substantiate intuition and validate assumptions.

We conduct background research, monitor campaign performance updates and test results, and provide cohort analysis. We are highly sensitive to investing our clients’ time and money only in areas that return significant (measurable) value to the company. We also provide in-depth regular reporting of key performance metrics and critical business initiatives.

We have experience with a host of analytics tools and database engines. We also strongly emphasize clear information design and storytelling.

Social Media

We take the mystery out of social media for brands by focusing our energies on the intersection of consumer behaviours and emerging platforms. We breathe the technology that enables social media and constantly build useful things with it. We understand what drives people to talk about a brand and capture attention with programs worth sharing. What we don’t do is post content on social platforms just because everyone else is doing it. Every piece of content we design is to serve a purpose whether entertaining, educational, inspirational or informative.

We produce platform specific strategies, management and content including editorial, video and imagery. Discovery is constant, desire is instant and content doesn’t just inspire, it sells. We help brands to connect content to commerce across Facebook, Instagram, Twitter, Snapchat, Pinterest and Youtube.

Micro-Content Studio:
If you’ve been on the internet lately you’ve probably noticed that nearly everything has a photo or video or animation or inspirational quote with it. That’s awesome for brands because when you post great content, people share it like crazy (or quietly, depending on the day). The frustrating bit is that nobody has money to treat content they’re creating just for Facebook like they would for TV ads where everything needs to perfect.

The solution is something we call Bold Labs. It’s a team of super-talented art directors, copywriters, filmmakers and producers who have loads of ideas and think its fun to make things quickly and without huge price tags. The result is beautiful content made just for social platforms that works hard for your brand without being hard on your budget.

Survey Development and Analysis

Focus Groups

Competitive Analysis

Social Presence Audit

Content Strategy

Channel Strategy

Brand Voice Guides

Visual Design Style Guides

Integrated Social Media Campaigns

Editorial Calendars

Goal Setting, Success Metrics and KPIs

Strategic Ideas, Planning and Presentation

Paid Social Content Creation

Editorial Strategy

Illustration and Photography

Motion Graphics

Social Copywriting

Copywriting (Articles, Blog Posts, Scripts)

Copy Editing

Content Design

Video Production Management and Testing

Community Management

Social Analytics Social Listening

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We take the mystery out of social media for brands by focusing our energies on the intersection of consumer behaviours and emerging platforms. We breathe the technology that enables social media and constantly build useful things with it. We understand what drives people to talk about a brand and capture attention with programs worth sharing. What we don’t do is post content on social platforms just because everyone else is doing it. Every piece of content we design is to serve a purpose whether entertaining, educational, inspirational or informative.

We produce platform specific strategies, management and content including editorial, video and imagery. Discovery is constant, desire is instant and content doesn’t just inspire, it sells. We help brands to connect content to commerce across Facebook, Instagram, Twitter, Snapchat, Pinterest and Youtube.

Micro-Content Studio:
If you’ve been on the internet lately you’ve probably noticed that nearly everything has a photo or video or animation or inspirational quote with it. That’s awesome for brands because when you post great content, people share it like crazy (or quietly, depending on the day). The frustrating bit is that nobody has money to treat content they’re creating just for Facebook like they would for TV ads where everything needs to perfect.

The solution is something we call Bold Labs. It’s a team of super-talented art directors, copywriters, filmmakers and producers who have loads of ideas and think its fun to make things quickly and without huge price tags. The result is beautiful content made just for social platforms that works hard for your brand without being hard on your budget.

Strategy

Let’s be clear here. We’re an advertising agency but our focus is also on helping clients tackle their toughest business problems, not just their advertising challenges. Too often, brands enter a campaign without truly defining what success looks like at the other side.

We collectively help evolve and rethink success by first defining where your industry is headed. We immerse ourselves in the lives of your brand’s target customers, uncovering their motivations and needs. This is where our creative process starts. We allow the creative process to discover what tools we will use to get us to our goals. We’ll analyze your market, your audience and your business and get to the bottom of your motivations so we can shape strategies with the power to radically shift behavior.

Campaign Strategy

Content Strategy

Brand and Identity Planning

Communications Planning

Customer research

Focus Groups

Customer Journey Development

Competitive Audit

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Let’s be clear here. We’re an advertising agency but our focus is also on helping clients tackle their toughest business problems, not just their advertising challenges. Too often, brands enter a campaign without truly defining what success looks like at the other side.

We collectively help evolve and rethink success by first defining where your industry is headed. We immerse ourselves in the lives of your brand’s target customers, uncovering their motivations and needs. This is where our creative process starts. We allow the creative process to discover what tools we will use to get us to our goals. We’ll analyze your market, your audience and your business and get to the bottom of your motivations so we can shape strategies with the power to radically shift behavior.

Technology

With more and more devices exploding into the marketplace, it’s critical that we use a responsive development approach to create a great experience on each and every device. So we test exhaustively to ensure pixel perfection.

We maintain a strong team effort throughout the life cycle of a project. From UX and Design inception to Development and QA delivery, the fundamental collaboration between our teams is key to bringing ambitious project goals to life without ever sacrificing quality and scope.

Responsive Development

Front-end Engineering

Native Application Development

Technical Consulting

Web Applications

Mobile Applications

Api Integration

Rapid Prototyping

Quality Testing

E-commerce

Content Management Systems

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With more and more devices exploding into the marketplace, it’s critical that we use a responsive development approach to create a great experience on each and every device. So we test exhaustively to ensure pixel perfection.

We maintain a strong team effort throughout the life cycle of a project. From UX and Design inception to Development and QA delivery, the fundamental collaboration between our teams is key to bringing ambitious project goals to life without ever sacrificing quality and scope.