Pitching

You’ve written what you think is a great media pitch. You’ve done your research, written and rewritten, read and re-read. You just know that this is going to score a win for the client.
You send it out, expecting the best, but all you hear are crickets chirping. How can this happen, and now what should you do? Read more…

PT Barnum was the ultimate showman. A wildly successful promoter, he was able to draw crowds to his attractions and became known for “The Greatest Show on Earth,” which we know today as the Ringling Bros. and Barnum & Bailey Circus. His ability to transform commercial entertainment through the art of publicity is an example we can still learn from today. Read more…