Advertising

Advertising

Creative should not only get you noticed, it should get you results. So whether you’re looking for a simple print ad or brochure, or an integrated campaign with TV, outdoor, radio, social, pay-per-click and a new site to match, we’re a full-service agency. And we’re at your service.

Subaru Service Pledge

Graphic Design

Subaru Season Pass

Graphic Design

Weldcraft

Graphic Design

New Duckworth

Graphic Design

Franz

Graphic Design

EdTechTeam

Graphic Design

Hallmark

Video

Maxima

Video

Snowbasin

Video

Subaru Season Pass

Video

OID

Video

Petopia

Collateral

Timberline

Collateral

Subaru Season Pass

Collateral

EPIC

Collateral

Red Star Tavern

Collateral

Michelle DeCourcy

Collateral

Hallmark

Digital Display

Subaru Season Pass

Digital Display

Maxima

Digital Display

Snowbasin

Digital Display

Subaru

Paid Social Media

EdTechTeam

Paid Social Media

Maxima

Paid Social Media

Snowbasin

Paid Social Media

Subaru Service Pledge Graphic Design

The Subaru brand and new car sales have grown tremendously over the past decade. But with increased sales, they were struggling to keep up with the ensuing service demand. Fish worked with Subaru's marketing department, pilot retailers, and Subaru Eastern Regions' Product and Training Manager to create a program that improves the customer experience. We helped to create the Subaru Service Pledge, a program that everyone at Subaru—from the manufacturer to retailer—could commit to and stand behind.

Subaru Season Pass Graphic Design

As the pioneer of all-wheel-drive technology, the Subaru brand had always resonated with skiers and snowboarders. To strengthen this brand differentiator, Fish helped Subaru partner with ski resorts to create a mutually beneficial campaign that helped resorts gain media exposure while offering skiers and snowboarders two season passes when they bought a new Subaru. he campaign included TV, digital and social media, email marketing, event marketing, resort signage and dealership POP. Although the idea started locally with Portland retailers and Mt. Hood ski resorts, it soon spread nationally.

Weldcraft Graphic Design

Weldcraft Boats have a long history that stretches back nearly 50 years to its beginnings in Clarkston, Washington, and the demanding rapids of the Snake River. Then, only a handful of river-running pioneers dared test these waters. The intense power of this river can swallow boats in an instant, turning them to scrap in moments. So only the most skilled operators in boats expressly designed for the might of this river made it their gateway into this dazzling and spectacular country deemed out-of-touch by most. Today, the market has changed dramatically. Gone are the days of adrenaline-filled journeys into the class-4 whitewater of Hell's Canyon. Weldcraft has transitioned its heritage to become the industry's most desired vessel for sportfishing in the Northwest's toughest water conditions. The new campaign for Weldcraft hits the heart of the market's mindset.

New Duckworth Graphic Design

Duckworth Boats has grown to be one of the most respected and influential boat manufacturers in the business. Duckworth’s rich tradition and reputation for impeccable style, performance and construction are the envy of welded aluminum boat owners everywhere. It’s a boat people aspire to own, as Duckworth Boats make a clear and compelling statement that its owners are serious boating enthusiasts.

Franz Graphic Design

Franz came to Fish to help with a year-long celebration of their 100th Anniversary and we developed an ad campaign that took advantage of many archival photos from Franz that, along with the headlines and copy, punctuated their longevity.

EdTechTeam Graphic Design

One of EdTechTeam’s largest challenges was communicating its services, specializations and value consistently, succinctly, and in a way that was quick and easy to understand. Fish developed a system of infographics and iconography doing just that. The infographics were utilized in many ways, especially in social media sharing and at events. The iconography helped the company organize its outreach communications, such as emails, in ways that were much more engaging and aesthetically interesting.

Hallmark Video

Hallmark Oceanfront Resorts’ incredible locations in Cannon Beach and Newport, coupled with the incredibly gorgeous panoramic ocean views, are best experienced in person, obviously. But to bring the experience to those who haven’t yet been there, Fish went to each property for a few days and created a video for each. (It was a tough job.) We've since been able to ultilize these videos across many different platforms, including their website, YouTube, digital advertising and email.

Maxima Video

Maxima had never ventured into the television advertising world. They insisted their first :30 spot be bold and memorable, but the budget was tight. We love a challenge. The spot "Migration" was everything good TV should be. Simple. Smart. Affordable. The spot ran exclusively within fishing shows on specialty channels. The response was outstanding. Watch it for yourself and see if you agree.

Snowbasin Video

Traditional media is still the best strategy to reach the masses and change public perception. That's why Fish employed TV as a major element of Snowbasin Resort's omnichannel campaign. The spot has increased brand awareness of the resort and helped lead to growing lift ticket and season pass revenue.

Subaru Season Pass Video

In 2009, Fish begin working with Subaru to deliver omnichannel campaigns to reach skiers and snowboarders. The idea started with Portland retailers and Mt. Hood ski resorts and soon spread nationally. Here's an example of a TV spot that promoted the partnership between the Subaru retailers in Oregon and Mt. Hood ski resorts.

OID Video

When the Oregon Insurance Division wanted to make Oregonians aware of their little-known consumer advocacy services, they turned to Fish. Through a mix of very strategic targeting, mass market advertising, and grassroots community engagement, within a year Fish had helped increase awareness of these important services by 17%, with a increase of 30% after two years.

Petopia Collateral

Petopia is a revolution of consciousness around pet welfare, seeking to turn the greater Portland metro area into a model community of compassion that values, protects and cares for animals. One way to build momentum for this revolution is to make sure people see it—and wear it! Fish created a series of collateral elements, such as T-shirts and bumper stickers, for Petopia to sell on their website for fundraising, as well as to give to partners to spread the word.

Timberline Collateral

Timberline Lodge is a special place. You won’t see anything else like it, anywhere. Legendary. Awe-inspiring. A tribute to the rugged spirit of the Pacific Northwest. Fish helped this national historic landmark showcase their great history while communicating the modern amenities that make Timberline Lodge a unique and practical space for corporate and special events.

Subaru Season Pass Collateral

At Fish, omnichannel marketing means exactly that...and more. When we created a campaign that connected Subaru retailers with ski resorts, it didn't stop at a traditional and digital media campaign. It didn't stop with resort signage and dealership POP. It didn't even stop with social media and email marketing. Nope. We custom wrapped the entire fleet of Timberline and Skibowl's Subaru vehicles.

EPIC Collateral

It's difficult to stand out at a tradeshow. To be one in a sea of many. Especially when you're a new brand. That's one reason that EPIC came to Fish. We helped them create a 20,000-square-foot experience, complete with promotions, that helped them get noticed. Even in Las Vegas.

Michelle DeCourcy Collateral

Hallmark Digital Display

We really wanted to bring the Hallmark experience to life in their digital campaigns, as well as promote their monthly specials. So Fish utilized HTML5 for Hallmark’s digital display and retargeting campaigns to do just that. Re-purposing video assets from our video shoot, we are able to bring Hallmark’s incredible location to life and create templates that are efficiently updated each month to promote the latest offers.

Subaru Season Pass Digital Display

At Fish, understanding the consumer doesn't just mean understanding the numbers behind them. We're passionate about unveiling their motivations. When reaching snowboarders and skiers, we quickly discovered that their passion for the mountains translates into a passion for all things outdoors, especially in their online activity. Knowing this, we created specific communications that would reach them in their favorite online spaces.

Maxima Digital Display

Maxima needed to target several small regions in the U.S. that weren't effectively targetable with local magazines and TV programming. Fish launched a pilot digital program to demonstrate the finite targeting that was possible with digital advertising. The results earned their trust and a robust campaign was launched. Website traffic surged. Dealer inquiries were up significantly. Sales at brick and mortar stores were soon to follow. Digital advertising is now a core strategy of Maxima's marketing efforts.

Snowbasin Digital Display

Snowbasin Resort came to Fish looking for help changing their brand perception. While the resort is just 45 minutes from Salt Lake City, it's a little farther than resorts like Alta and Snowbird. Fish developed an omnichannel campaign to educate skiers and snowboarders about the resort's true proximity. The campaign also stressed that it's worth the drive, with a family-friendly atmosphere and a long list of amenities reminiscent of their sister company, Sun Valley Resort.

Subaru Paid Social Media

Truly understanding consumers means knowing how they interact in the digital space. When we connected Subaru retailers with ski resorts, we knew skiers and snowboarders who might be most engaged in the promotion were heavy users of social media. What better place to connect with them in a way that was consistent with the brand, but also reinforced the tactical nature of the promotion?

EdTechTeam Paid Social Media

EdTechTeam hosts summits every month all across the world and its audience of teachers and educators is especially active on social media. Therefore, we created a system of Facebook and Twitter ad campaigns to promote each event in different markets. The new ads are visually compelling, immediately communicate event details, are easy to update and universally usable.

Maxima Paid Social Media

It began as a simple, straight-forward challenge: double the "Likes" of Maxima's Facebook fan base. With the expertise of Fish Marketing's social media team at the keyboard, challenges like these are welcome. Within six months, the objective was achieved, and not by buying "fake" Likes as many digital companies do. We created engaging content. We targeted buyers with perfection. We posted intriguing stories, research, photos and video that caught the attention of anglers across the country. We now have a new challenge: obtain more "Likes" than any other competitor in the category. We gladly accept and we will succeed.

Snowbasin Paid Social Media

As part of the omnichannel campaign that Fish created for Snowbasin Resort, Fish employed a paid social program utilizing Facebook, Twitter and Instagram. The campaign was targeted to skiers and snowboarders based on proximity, resort preference and search behavior with specific messaging that was meaningful and motivating. The campaign helped Snowbasin Resort blow away their revenue goals and resulted in their best season yet.