This PSA film was directed by Nick Haddow, the photographer. We used Nick’s Canon 5d Mk3 and my 7D. Sometimes in a multi camera set-up. Most of the footage in the film was from the 7d, the crop factor of the sensor on a 70-200mm L series lens was perfect for framing. Sound was very tricky to start with, the echo from the studio had to be combated with soft drapes and as many cushions as we could find on the floor around Toni. All audio was captured on the Zoom H4n. The film was edited by ‘Serious’ in Glasgow.