Starting at 1pm ET, 10am PT folks from the Maxis studio behind The Sims 3 and next year's very promising SimCity revival are going going to be showing off the newest stuff in their games.

This is a two hour event and at some point, the Maxis folks have promised, they're going to be playing SimCity live. Plus, they'll have developer roundtables, news and more... but, yeah, the SimCity gameplay should be the highlight.