OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...

Market Share by Top Websites

1httppool is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2
In terms of market share, LiftDNA is clearly lagging behind, losing to httppool in all segments.

Websites Categories

1httppool has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 108 other categories.

2LiftDNA is leading in Restaurants & Delivery and Football.

Geography

1httppool is leading in most countries, including Bulgaria, Serbia, Slovenia, Macedonia and 44 other countries.

2LiftDNA is leading in Canada, France, Chile, Italy and 6 other countries.