OTC in the Nordic Markets: A guide to the OTC markets of Denmark, Finland, Norway and Sweden

Published 02/10/2013

Author: Nicholas Hall Reports

(156 pages)

Outstripping the Big 5 markets of Western Europe in terms of growth, the Nordic countries of Denmark, Finland, Norway and Sweden represent an attractive opportunity. All posted year-on-year positive growth since 2008, with particular areas of dynamism (CAGR 2008-12) including:

Topical decongestants in Sweden (+13%)

Allergy remedies in Finland (+11%)

Smoking control in Norway (+9%)

Systemic cardiovasculars in Denmark (+14%)

Nicholas Hall's report OTC in the Nordic Markets: A guide to the OTC markets of Denmark, Finland, Norway and Sweden provides a comprehensive overview of the region on a country-by-country basis. In addition to in-depth analysis of the OTC market, the report:

investigates the changing retail landscape

profiles the big name marketers active in the region (as well as dynamic local players, including Meda and Orion)