The Pakistan Fashion Design Council [PFDC] in collaboration with L’Oréal Paris, the world’s leading beauty brand, have announced the names of participating fashion designers and labels set to highlight the bridal trends for 2013 – 2014 at PFDC L’Oréal Paris Bridal Week 2013 [PLBW]being held in Lahore from 10th – 12th October 2013. The platform is set to define and present contemporary and traditional Pakistani Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the 2013 – 2014 bridal season.

Designers showcasing at PFDC L’Oréal Paris Bridal Week represent a diversity of aesthetics ranging from those steeped in tradition, design houses who focus on bridal fusion wear and those who are inspired by the more contemporary bride/groom. The 3rd PFDC L’Oréal Paris Bridal Week also marks the exciting new addition of an early evening bridal showcase. Presenting collections at PFDC L’Oréal Paris Bridal Week 2013 are: Ali Xeeshan Theater Studio, Asifa & Nabeel, Deena Rehman, Élan, Exist, Fahad Hussayn, HSY, Misha Lakhani, Nickie & Nina, Nomi Ansari, Saai by Sahar Atif, Sadaf Malaterre, Sana Safinaz, Sania Maskatiya, Sonia Azhar, The House of Kamiar Rokni and Zara Shahjahan. PFDC will also be hosting an exhibition area at the PLBW venue itself followed by a 3-day exhibition at the PFDC Fashion Boulevard in Lahore and Karachi featuring select collections from participating PLBW designers after the fashion extravaganza concludes.

Sehyr Saigol, Chairperson of the Executive Committee of PFDC has said, “PFDC is delighted to announce the third iteration of the popular PFDC L’Oréal Paris Bridal Week. We are proud to see the platform become the definitive source of trends, styles, looks and wedding fashion that mould and define the upcoming Pakistani Bridal season. This year’s list of participating designers is among the strongest the platform has ever featured and in collaboration with our leading make-up & styling teams, will help PFDC L’Oréal Paris Bridal Week 2013 be our most successful showcase yet. We look forward to sharing the bridal looks and trends that will make every bride and groom’s special day their most memorable experience ever”.

Musharaf Hai, Managing Director L’Oréal Pakistan said, “We are delighted to collaborate for the 3rdround with the Pakistan Fashion Design Council on PFDC L’Oréal Paris Bridal Week 2013. This platform co-joins L’Oréal Paris’ 100 Years of global expertise in Beauty, with the fashion, styling and design expertise of the PFDC.It is the L’Oreal Beauty Lens, which enables our prestigious brands like L’Oreal Paris to always set trends and pioneer innovations in the realm of beauty.This year, besides unveiling L’Oréal Paris’ exclusive make-up looks in association with our fashion industry’s leading designers,we introduce some newness through showcasing L’Oréal Professionnel’s Trend Show (the future is here!) and launching our revolutionary New Revitalift LaserX3, an amazing innovation in the realm of anti-ageing. We hope you will join us to celebrate the creative energy of the PFDC L’Oréal Paris Bridal Week – la vie est belle!”

This year, the PFDC L’Oréal Paris team will also take bridal hair and make-up trends to a whole new level with participating bridal week style teams in association with PFDC member designers, who will exhibit their interpretation of bridal hair and make-up trends for the season using L’Oréal Professionnel and L’Oréal Paris products. The participating bridal week hair and make-up styling teams will comprise of Maram & Aabroo and Toni&Guy – Lahore with male model styling by Khawar Riaz on all three days. Indeed, through working with such diverse and creative stylists, L’Oréal Paris endeavours to build on its global tradition of associating with and defining the latest make-up trends and innovations

The success of PFDC L’Oréal Paris Bridal Week has prompted private sector associates to engage the platform to launch new products, marketing campaigns and promotional activities. To that end, this year, Libas International Magazine Limited will host the official black carpet at PFDC L’Oréal Paris Bridal Week celebrating its 26 years of publishing; PFDC’s official bank, Bank Alfalah, will be hosting a custom-designed VIP lounge at PLBW and is also collaborating with PLBW participating designer Nomi Ansari for a unique design installation, fashioned out of credit cards, to be showcased on the ramp during Nomi Ansari’s show and further displayed at the Bank Al Falah VIP lounge. Leading global courier company FedEx – GSP Pakistan Gerry’s International will be participating as PLBW’s official logistics partner while also hosting a lounge at PLBW. In addition to this, FedEx – GSP Pakistan Gerry’s International has collaborated with PLBW participating designer Ali Xeeshan for a one-off piece to be displayed at the FedEx lounge on
all three days of bridal week. The official beverage partner for PLBW is Diet Pepsi. PLBW will feature an exclusive L’Oréal Professionnel Hair Trend Show showcasing the ‘IT LOOKS Fall/Winter 2013/2014’ on Day 1 as interpreted and infused with an Eastern contemporary flair by stylist Shammal Qureshi, technical consultant for L’Oréal Professionnel and creative director at Toni&Guy – Lahore featuring capsule collections by Mohsin Ali, Sublime by Sara and Wardah Saleem. L’Oréal Paris will also be creating exclusive make-up looks for 2013 – 2014 in collaboration with PFDC member designers HSY, Fahad Hussayn and The House of Kamiar Rokni for their respective collection showcases featuring the participating Bridal Week style teams of Maram & Aabroo and Toni&Guy – Lahore who will share their interpretation of bridal make-up trends for the season. In addition to this, L’Oréal Paris will be introducing a customised Beauty lounge at PLBW where they will be introducing a special edition PLBW Bridal Make-Up Kit, which can be used to recreate favourite make-up looks from PLBW 2013, and an Essie Nail Bar where visitors can experience the brand’s acclaimed nail colour range firsthand. L’Oréal Paris will also be launching their Revolutionary Revitalift LaserX3 product range at PLBW and will host a unique laser-installation where bridal week patrons are invited to experience complimentary product sampling. In continuation of the trend set at the debut PLBW by the brand, L’Oréal Paris will also be publishing their signature newsletters, each day of Bridal Week.

The black carpet for PFDC L’Oréal Paris Bridal Week is sponsored by Libas International Magazine Limited, show production and choreography by HSY Events, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, front stage management by Maheen Kardar Ali, backstage management by Maria Baig, logistics and operations by Bedazzled, digital support by B-Solutions, photography by Faisal Farooqui and team at Dragonfly, Hum TV/Style360 as the official media partners, CityFM89 as the official radio partners and foreign and national public relations by Lotus Client Management & Public Relations.