Lacta

Information / Credits

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentines day the 27 film aired on Greeces top TV channel and online, with great success.
See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343