12.
• Name Recognition • Visionary• Known for What They Do • Consistent Message• Focus on What They Do • Create Market Space Best• Quality Consistent with • Form Partnerships Based Expectations upon Shared Values• Leaders in Field/Industry • Set the Standard• Innovative • UniqueCommonalities

22.
• Conduct your own “reputation report” from time to time.• Consider separating your professional and personal profiles.• Adjust your privacy settings.• Think before you share.• Be a good digital citizen.Protect Your Brand