Market Research Surveys

Dan Jones & Associates offers deep expertise in a variety of surveying and interviewing approaches and strategy to get you the specialized and personalized data your organization needs to tackle any challenge

Public Opinion Polling

For decades, Dan Jones & Associates has been Utah’s premier public opinion polling firm, keeping a finger on the pulse of public sentiment and political opinion

Focus Groups

With state of the art facilities and top-notch facilitators, Dan Jones & Associates reveals what is at the heart of market behavior and motivation to fuel organizational strategy

About Dan Jones & Associates

In 1959, Dan conducted his first survey and has since become Utah’s premiere pollster. Dan Jones & Associates incorporated in 1980 and has grown into a full service research company, becoming the leading market research and public opinion company in Utah.

In 2010, Dan Jones & Associates became a division of Cicero Group. Now with over 35 years of experience, DJA has specialists in research design, statistics, questionnaire development, data analysis, project management, fieldwork, focus group moderating, and recruiting.

No firm is perfect. Cicero is no different in that regard. But where they have been absolutely flawless is in their working with our internal teams. They push us just the right amount. They provide the right type leadership to our folks. Yet they are surprisingly easy to work with.

– VP, Consumer Electronics Manufacturer

Given Cicero's background, it isn't surprising that they have technical depth. However, what did surprise me was how they marry that with really good business judgment and pragmatism for how to go from insights to action.

– EVP, Global HR Consulting Company

Cicero has really deep expertise in all forms of qualitative and quantitative research. They can use a lot of different techniques and they approach each problem as unique, tailoring the analytical plan accordingly.

– EVP, Global Services Provider

For the same price and quality of one of the 'big guys,' Cicero not only delivers the recommendations, but they stick around to help you implement the programs and initiatives.

– COO, Multi-National Home Automation Company

Not only is Cicero an absolute delight to work with, but the value they provided completely exceeded my expectations. I can honestly say that Cicero is now my consulting firm of choice.