With football the biggest draw in a program that pioneered corporate collegiate sponsorships, Texas led the nation in 2013 with $165.7 million in athletics revenue, beating No. 2 Alabama by $22.3 million.

With football the biggest draw in a program that pioneered...

AUSTIN - Twenty years ago, the University of Texas committed an act many felt fell between the absurd and the sacrilegious: The Longhorns turned to corporations for sponsorship and support, setting a national trend that changed college athletics throughout the country.

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