Carol Perry

President, IF News

Carol believes that discipline, perseverance, and passion are the most essential tools for success.

The daughter of immigrants (Romanian mother and Indian father), she developed a vigorous work ethic at a very young age — by the age of five, she was appearing in Mattel toys & cereal commercials and even performed a tap routine on the Gong Show in the 70s! This experience in the entertainment industry and exposure to the business of agents and managers paved the way for a successful career in talent management.

After graduating college at UC Santa Barbara, Carol sought a more exciting and diverse lifestyle in New York, where she attended Cardozo Law. She then worked as a litigator for three years and drafted artist contracts for Volunteer Lawyers for the Arts on the side. It wasn’t long before Carol knew that managing on-air talent was her calling. At The Conrad Shadlen Corporation in New York City, Carol quickly developed solid relationships in the industry, as well as a reputation for tenacity, and successfully managed a diverse and thriving client base.

As President of News at IF Management, Carol oversees IF News, manages on-air talent, and negotiates television, producer and radio contracts at the network level, top markets, and syndication. Like everyone else at IF, Carol loves sports & fitness. She’s run two NYC marathons and played years of basketball and tennis. Carol currently resides on the Upper West Side of Manhattan with her son Zachary and husband Fred, a digital media executive with SportsNet New York.