In 1973, a new LEGO logo replaces the former various logotypes to symbolize the expectations that people have of the company. In 1987 the brick logo is presented. A new logo is developed in April 1998. The new LEGO logo unifies all the company's products under one banner.

Lego Group

Lego Group is a Danish family-owned company based in Billund, Billund Municipality, Denmark, and best known for the manufacture of Lego-brand toys. The company was founded in 1932 by Ole Kirk Christiansen. The word Lego is derived from the Danish words "leg godt" which in Danish means "play well". Then in Latin the word means "I put together", while in Greek, "speak".

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