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There's a shocking and shattering exposé at the Museum of Fine Arts in Boston, revealing truths difficult to accept. Pink — the color for girlish tendencies, the formally anointed shade for girl things — was actually once a color for men. Believe it, if you dare. If you even can.

Before Gatsby, a 1918 trade catalog for children's clothing recommended blue for girls. The reasoning at the time was that it's a "much more delicate and dainty tone," Finamore says. Pink was recommended for boys "because it's a stronger and more passionate color, and because it's actually derived from red."