Tuesday, October 5, 2010

As a luxury real estate marketing professional, what good does it do you if you are #1 on Google search results if you do not provide accurate answers to users’ search queries or are inaccessible when the user calls or emails you? What is the point of achieving this status if you do not present your personal brand with authenticity? While it is true that you get more “at bats” it doesn’t mean that you automatically get more business. Accessibility, Authenticity and Accuracy are three keys to your success that will help you achieve market leadership.

In researching this blog post we wanted to find the lyrics to the Beatles song, Eleanor Rigby by Lennon & McCartney. Naturally, we went to Google. The number one site on Google’s natural search results list did not allow us to copy the words. In less than three seconds we moved on to check out the number two site. Here, we were able to copy the lyrics but they were not accurate. Instead of the first line being “AH, look at all the lonely people” it had “I look at all the lonely people”. Number three and all of the other results on the first page confirmed that “Ah” was accurate.

Accuracy in presenting information on your website and in your blog is what builds your reputation as a luxury real estate marketing professional and as a journalist. Being responsive to comments demonstrates your accessibility. In fact, accessibility, authenticity and accuracy are three of the most important aspects of building trust and building a strong referral base. These factors are definitely essential for building an online audience of raving fans over time.

The lyrics to the Beatles’ haunting song remind us of all of the lonely bloggers who spew worthless, unoriginal content and miss the entire purpose of blogging: to genuinely connect with other people and engage others in conversation. Who is their content and unauthenic "face" for; the Google robots? Are they living in a dream? Now, that is truly lonely!

Ah, look at all the lonely peopleAh, look at all the lonely people

Eleanor Rigby, picks up the riceIn the church where a wedding has beenLives in a dream

Waits at the window, wearing the faceThat she keeps in a jar by the doorWho is it for?

About Me

At Napa Consultants, International International we help entrepreneurs and
professionals out-think (not out-spend) their competition and become the
"breakaway" brand in their marketplace. Our expertise is providing
strategic insight, creative instinct, and artistic flair to those
professionals and firms whose target market is affluent consumers. If
market leadership is your quest it is imperative to sharply
differentiate yourself or your company from your competition. Blend in
at your own risk. Stand out or bow out!