Cinema Fast Facts

Adults ages 21 or older are almost 2x more likely to go to the movies than to bars/nightclubs once a month or more (2012 MRI Doublebase Study)

More people went to the movies in 2010 than attended Theme Parks and Sporting Events combined (2011 MPAA Study)

It would take nearly 9,500 filled to capacity Yankee Stadiums to equal the number of yearly Screenvision admissions (2012 SV Internal Data)

In less than two weeks, Screenvision theatres have the same number of attendees as the entire 2011 NFL season (NFL Attendance- 17 Million)(SV 2012 Internal Data)

Captivating audience

Moviegoers represent a younger, more diverse, and more affluent audience

While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2012: Interview Questions and Galaxy Explorer)

Similarly, Cinema’s most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)

Screenvision has a higher concentration of A18-49 (51%) than primetime broadcast TV (average 36.5% across the five major broadcast networks) (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)

Screenvision’s median age of moviegoers is lower than all the major broadcast networks and many cable networks as well – Screenvision’s median age is 30.5, compared to the five major broadcast networks, at 55.2 (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)

The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person (2012 MRI Doublebase Study)

84% of all Hispanics and 70% of all African Americans go to the movies (NRG, American Moviegoing 2012)