1. Map out a plan

The number 1 rookie mistake most video marketers do is creating content without a plan. You need to first figure out what results you want to achieve with the video. Are you looking to increase sales? Do you want an increase in subscribers? Are you introducing a new product in the market? Which market group are you targeting?

Different scenarios require different strategies and implementations. If your target audience is the corporate population, you need to make the video as formal as possible. If you’re looking to target teens, you need to use music they identify with. The key to successful video marketing lies in the planning and knowing exactly what your audience wants and giving it to them.

2. Create valuable videos

There are many videos out there so how do you beat competition? First, you need to capture the attention of your targeted audience. Make them want to watch the video. Once they have clicked on your video, you need to keep them glued to their screens until the end. The best way to do this is by telling a story or using animations in your video.

However, caution is needed as you have to strike the perfect balance between interesting and valuable. The audience needs to get value from your video. The ultimate goal is not make them watch just one video, it is to keep them coming back for more. That can only happens if you satisfy the needs of your audience through your videos.

3. Short is sweet

We are living in a time where almost everyone owns a phone. With the phone comes social media sites like Facebook and Instagram which have become very popular. Studies have shown that about 90% of mobile video consumers usually share videos with their friends. You should take advantage of that. Make your videos shorter to make them more mobile friendly. Sometimes it becomes difficult to get through to your intended target on your own. Be sure to use influencers, especially those whose audience is the same as yours.