The suite unites Merkle's proprietary consultative approach with new data and technologies created by Merkle for use by clients in the mortgage industry. It includes Lifestyle Lists, which are ready-to-use lists that categorize prospective mortgage customers based on their unique life stage and situation, and the GeoMarketing Index, a tool that combines macro- and microeconomic information such as housing starts, ZIP+4 data and individual consumer data to improve marketing strategies and results at a geographic level.