If you're a Hulu subscriber and suddenly find yourself pining for a Miller Lite , congratulations: you've been targeted in a MillerCoors ad buy that marks Hulu's “most expansive integration ever,” Adweek reports .
MillerCoors products will appear in 10 episodes of four original Hulu programs, including “Into the Dark,” “The Act,” “Ramy,” and the upcoming reboot of “Four Weddings and a Funeral.”
The brand integration is no subtle product placement. In an episode of “Into the Dark,” for example, a two-minute bar scene features prominent Miller Lite signage and multiple closeups of a Miller...Read more ...