People aren’t too happy with Kat Von D right now. And no, it’s not over her scandalous relationship with Sandra Bullock’s ex-husband, Jesse James. According to reports, the 31-year-old tattoo artist left a bad taste in her fans' mouths — or should we say lips — when the reality TV star debuted her latest collection on Sephora’s shelves.

According to the cosmetic retailer, Kat Von D’s line was supposed to feature an “inspiring makeup collection” that “exemplifies the fusion of glamorous, old Hollywood and edgy rock 'n' roll. Kat’s distinct style and flawlessly crafted face reveals that she is as masterful with a makeup brush as she is with a tattoo machine. Her passion for makeup and self-expression is inked into every product she creates, from the romantic, soulful designs to the rich, highly pigmented and long-lasting formulations. Exclusively at Sephora, Kat Von D's one-of-a-kind beauty collection allows you to indulge your creativity and unleash your inner artist.”

But makeup connoisseurs didn’t think Kat’s lipstick “Celebutard” was the least bit romantic or soulful. Neither did parents of children with developmental issues. “People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” Kim Stagliano, managing editor at Age of Autism, told the HuffPost Style blog. “Retard is still bandied about.”

Sephora decided to take the situation into their own polished hands and released a statement of apology. “It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

So how did Kat Von D respond? Well, the tatted beauty took to Twitter to express herself. “At the end of the day, it’s just a f*cking lipstick,” she said before deleting the Tweet.

What do you think about the name Kat Von D chose for her lipstick? Let us know your take in the comments section below!