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First look: Oakley Jawbone

First look: Oakley Jawbone

Oakley's new Jawbone makes its official debut at the Tour of California.

James Huang/BikeRadar.com

Jawbone is equipped with a new interchangeable lens system called SwitchLock.

James Huang/BikeRadar.com

To swap lenses, just flip open the nosepiece…

James Huang/BikeRadar.com

…pull down the lower frame, then swap the lens.

James Huang/BikeRadar.com

A small rubber pad up top keeps the lens from moving but Oakley also says the 'floating' lens design also yields higher quality optics.

James Huang/BikeRadar.com

Contrasting-color frame elements make for a unique look.

James Huang/BikeRadar.com

Vents help prevent fogging.

James Huang/BikeRadar.com

Shorter earstems reduce interference with helmet retention systems.

James Huang/BikeRadar.com

Oakley PR guru Steve Blick was also seen rocking the pit areas with some one-off casual shades complete with California-themed Oakley icons.

James Huang/BikeRadar.com

Oakley's new Jawbone makes its official debut at the Tour of California.

James Huang/BikeRadar.com

Jawbone is equipped with a new interchangeable lens system called SwitchLock.

James Huang/BikeRadar.com

To swap lenses, just flip open the nosepiece…

James Huang/BikeRadar.com

…pull down the lower frame, then swap the lens.

James Huang/BikeRadar.com

A small rubber pad up top keeps the lens from moving but Oakley also says the 'floating' lens design also yields higher quality optics.

James Huang/BikeRadar.com

Contrasting-color frame elements make for a unique look.

James Huang/BikeRadar.com

Vents help prevent fogging.

James Huang/BikeRadar.com

Shorter earstems reduce interference with helmet retention systems.

James Huang/BikeRadar.com

Oakley PR guru Steve Blick was also seen rocking the pit areas with some one-off casual shades complete with California-themed Oakley icons.

James Huang/BikeRadar.com

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We first saw Oakley’s new Jawbone back around last year’s Tour de France and the eyewear company’s bold new style has definitely found greater appeal at the Tour of California on such notable riders as Lance Armstrong (Astana), Mark Cavendish (Columbia-Highroad) and Thor Hushovd (Cervélo Test Team).

Though Jawbone vaguely resembles the old Racing Jacket its appeal extends more to its optical quality than anything else, according to Oakley marketing guru Steve Blick.

Jawbone supplants the usual snap-in arrangement for its interchangeable lenses in favor of a unique system dubbed Switchlock. Lens are encapsulated in a hinged frame and gently held in place with a small rubber pad embedded in the upper frame. To swap tints, users simply flip out one of the hinged dual-density nosepads, open up the lower ‘jaw’ then remove the lens.

Blick says Switchlock’s convenience will undoubtedly draw in users but the so-called floating lens makes for minimal bending stresses and thus even less distortion than Oakley’s other already-superb optics.

Other features include a hydrophobic lens coating to repel rain, sweat, road grime and oils, a wider field of view at the upper edge, slightly shorter earstems for reduced interference with helmet retention systems, and lens vents to prevent fogging.

Oakley also tuned the frame construction such that only the earstems – and not the frame – flex to accommodate different head shapes and further maintain optical clarity. As with several of its other models, users can swap to thicker nosepieces to customise the fit, too.

Jawbone is slated for public release sometime in May and retail prices will range from US$190-250 depending on lens options, which will include the usual range of regular and Iridium-coated lenses plus photochromic, polarised and prescription options.

Watch the video of the new Jawbones as demonstrated by Oakley's Steve Blick: