Sunday, January 9, 2011

amc rebrand

AMC has truly stepped up it's game in the last few years with it's original series and now a killer rebrand by jory hull and we are plus. i love the typography and energetic color palette. The fragmentation and repetition is such a clever way to capture film stills and indicate the motion of cinematography in action. beautiful.

"A purposefully raw and irreverent rebrand for AMC, strip-mining their archive of classic movie moments, stars and unforgettable lines for the purpose of endless remixing."