"I am very excited to announce our new 'Best British Game' category, giving us the opportunity to reward the great wealth of British talent in our industry," Elliott told GamesIndustry.Biz.

"In addition, we are offering a complimentary entry to each company, making the Awards more accessible, particularly to those smaller developers, and hopefully seeing more games being put forward for consideration than ever before," he added.

Battlefield 3 won the public-voted 'GAME Award of 2011' at this year's BAFTAs, while Portal 2 picked up the award for 'Best Game'.