November 04, 2011

Donation to Wounded Warrior Project for Each Special Veteran’s Day Peg Game Purchased

Lebanon, Tenn. (November 4, 2011) – Many of Cracker Barrel Old Country Store’s guests and employees are veterans of the United States military forces, so the popular restaurant concept is pleased to offer a limited edition of its signature peg game in honor of these distinctive people, and in observance of Veteran’s Day. Cracker Barrel is offering, for a limited time, its signature peg game in which the golf tees are a patriotic red, white, and blue. In keeping with Cracker Barrel’s traditional role of supporting organizations that provide for the needs of our service people and veterans, Cracker Barrel is donating to Wounded Warrior Project™ (WWP) one dollar for each special edition peg game sold until November 30, 2011. WWP is a non-profit organization whose mission is to honor and empower wounded warriors.

“Our nation’s troops and veterans deserve our sincerest respect and appreciation,” said Cracker Barrel’s Senior Vice President of Marketing Chris Ciavarra. “We believe that the best way we can be there for them is to provide support to organizations that, in turn, offer the services needed by those who have served their country.” Cracker Barrel has backed Wounded Warrior Project since 2006 through various promotions, including providing a portion of the proceeds from the sale of three popular CDs in Cracker Barrel’s exclusive music program, featuring Montgomery Gentry, Wynonna Judd, and Randy Travis. This is the first time Cracker Barrel has modified its signature peg game for an opportunity to provide for a charitable contribution. Cracker Barrel recognizes that there are many worthwhile ways to support troops and the military effort in general. To focus efforts for a meaningful impact, the company spoke with members of the military and veterans to determine a path, and, knowing that you can’t be all things to all people, it became clear that working with organizations that support our troops is a good way of honoring our military personnel.

About Cracker Barrel

Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its made from scratch biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates 608 company-owned locations in 42 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.

About Wounded Warrior Project

The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public’s aid for the needs of severely injured service members, to help severely injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org

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