Prominently displayed on the web site of a legal marketing initiative called the Personal Injury Alliance are links to three one-minute long commercials featuring people who have suffered catastrophic injuries as a result of accidents. Accompanied by soft music playing in the background and showing the individuals now leading active lives despite their injuries, the video clips also include praise for their unnamed lawyers. They end simply with the person stating his or her name. Glossy, with good production values, and attempting to be inspirational, the videos are stylistically more like the athlete profiles that run continuously during Olympic Games than what they actually are: Commercials for a group of the best-known personal injury law firms in Ontario.

The fifth and final will prepared by Patricia Luz Holvenstot divided nearly all of her assets among her three adult daughters. To her son, she left one cent. It was a decision with a detailed explanation. In the will, drafted in British Columbia three years before her death in 2000, she referred to another document in which she outlined a long list of complaints about the behaviour of her only son, dating back to when he was a teenager more than three decades earlier.