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Virgin Experience Days

Inflexion backed the buyout of Virgin Experience Days, the UK’s leading experiences business, in September 2017.

Sector

Consumer

Headquarters

Buckinghamshire, UK

Fund

Enterprise

Investment date

September 2017

Status

Current

The company

Virgin Experience Days offers curated experiences to consumers and corporates, from flying Spitfires to luxury breaks, selling over 750,000 experiences annually. Virgin Experience Days operates B2C and B2B divisions. The B2C offering provides customers with access to leisure experiences across a broad range of categories and occasions, while the B2B division, Virgin Incentives, offers experiences for employee rewards and recognition programmes.

The Inflexion difference

Our track record with related businesses such as Reward Gateway and On the Beach as well as our experience in building technology-led online businesses make us the perfect partner for the management team. Together we are building increased technology capability to drive an enhanced customer experience, as well as refocusing the B2B division, Virgin Incentives. Inflexion’s digital expertise has also helped to advance the company’s digital marketing and e-commerce strategy.

I’ve partnered with Inflexion for over six years, having worked with them at Reward Gateway prior to joining Virgin Experience Days. Just as we found at Reward Gateway, Inflexion shares our vision for growth and have been instrumental in helping drive the digital, international and technology agenda at VED.