Back to the present though and Asus has done a terrific job with the Zenbook's design - even if you have to acknowledge that the designer took more than a sneaky glance at Apple's ultraportable first.

The 13-inch Zenbook is fantastic to look at. When closed, the wedge-shaped laptop measures 17mm at its thickest point and a mere 3mm at its thinnest.

The aluminium silver lid boasts a distinctive concentric circle design that catches and reflects the surrounding light. Befitting the name, the Zenbook's simple, sleek finish gives it a premium look that keeps getting better as soon as you lift the lid.

The design ethic is in evidence earlier than that, though - it's a lovely experience as you open the box while Asus has also included a mini Display Port to D-Sub adapter and a USB to Ethernet lead as well. Both are housed in their own little pouch. Better still, you even get a bespoke sleeve for your Zenbook in the box.

The same thinking even stretches to the Intel Core and Windows 7 stickers. We wonder who it was that proposed they were silver and black - Intel? Asus? - but whoever did has made a difference.

The ZENBOOK uses a precision-crafted design measuring only 3mm at the front and 9mm at the rear. The form features razor thin edges and a curved center section, which is both practical and attractive - while accommodating the powerful computing components within, this design also looks totally unique. It embodies beauty and strength in complete balance and harmony.

Incredible Speed

ASUS is proud to deliver the world's first ultrabook with SATA 6Gb/s solid state storage, making for an amazingly smooth and fast computing experience. Additionally, all ASUS ZENBOOK models ship with USB 3.0 as standard, multiplying the transfer rates of current USB 2.0 by as much as a factor of ten! Combined, SSD storage and USB 3.0 create incredible speed of data transfer rates.