On a quarterly basis Devicescape partners with friends in the industry to tap into our consumer base to better understand their wants and needs. This last quarter, Devicescape partnered with Eye-Fi, the creator of the world’s first wireless memory card and a Devicescape Easy WiFi customer (thank you Eye-Fi). One of the items we wanted to ask about this time was the issue of data capping of cellular data plans. We figured that in light of all the recent news around this hot topic—AT&T, T-Mobile and Verizon are all talking about data capping and tiered pricing—we should hear from our users. Wow! What a response: the majority of respondents (77.9 percent) would consider switching service providers if their current plan was data-capped. Clearly it’s a contentious issue. Almost 79 percent indicated data capping would impact their use of applications (particularly, and unsurprisingly, how much video they stream). Some other highlights: Almost 91 percent of respondents feared their service providers would pass along to them costs associated with data traffic surges. A majority of respondents (61.2 percent) indicated they would not pay a premium price for an unlimited data plan. Still, a fair number of respondents (38.8 percent) indicated they would…

About Us

Devicescape uses the world’s largest Wi-Fi beacon network to deliver the power of high-accuracy consumer presence detection to app and SDK publishers. With independent reach into millions of places of interest, Devicescape presence awareness creates monetization and value-add opportunities at every end user visit. Whether for data gathering, attribution, high- performance in-venue location advertising, or automatic connectivity, Devicescape delivers the power of presence everywhere it counts.