Warner Bros. Entertainment is re-branding its in-house music label as WaterTower Music, it was announced by Toby Emmerich, President and COO, New Line Cinema.

Formerly New Line Records, WaterTower Music will begin operating under its new name immediately under the leadership of Jason Linn, who created the label in 2000 at New Line Cinema. Linn will be based in Los Angeles and report to Emmerich and Paul Broucek, President, Music, Warner Bros. Pictures. The re-branding will allow the label to clearly communicate its role in supporting all divisions within Warner Bros. Entertainment as a premiere full-service music label.

“The notion of marketing music hand-in-hand with film has always been exciting to us,” commented Emmerich. “With both divisions now under the same umbrella, the sky is the limit. This is the vision Jason and I shared when we launched the label 10 years ago, and we’re thrilled to be given this opportunity to expand within Warner Bros. and serve a multi-divisional agenda.”

The label’s most recent successes include a Grammy nomination for “Harry Potter and the Half-Blood Prince,” a Golden Globe nomination for best original score for “The Informant!” and a Broadcast Film Critics nomination for “Sherlock Holmes.” Additionally, WaterTower’s upcoming soundtrack to “Valentine’s Day” will feature the brand-new song “Today Was a Fairytale” from multi-platinum sensation Taylor Swift, to be released February 9th.

“It has been a pleasure working with the WaterTower team on the ‘Sherlock Holmes’ soundtrack,” said award-winning composer Hans Zimmer. “They have a resourceful, aggressive and thoroughly modern approach to marketing music.”

“This past summer Jason and the WaterTower Music staff delivered the highest chart position ever held by a Harry Potter soundtrack,” said film producer David Heyman. “We’re all impressed by their passion and creativity and look forward to more collaborations – and Grammy nominations – in the future.”

Under the New Line Records moniker, the label has released over 70 titles, including the film soundtracks to “Hairspray,” “Sex and the City,” “Elf,” “The Notebook,” “He’s Just Not That Into You,” “The Departed,” “Wedding Crashers,” “Sideways,” “The Hangover,” “Rock of Ages: Broadway Cast Recording” and “Invictus,” among others. WaterTower is actively developing music projects for popular Warner Bros. brands such as DC Comics, Scooby Doo and Looney Tunes, as well as for the television shows “Supernatural” and “The Mentalist.” Its 2010 release schedule will also include “Sex and the City 2,” “Inception,” “Going the Distance,” and “Harry Potter and the Deathly Hallows.”