Cartoon Network Enterprises, in partnership with Stoopid Buddy Stoodios, has tapped ReedPOP to launch a series of products featuring the Adult Swim series “Robot Chicken.”

The new range will include apparel, barware, pins, plush toys, keychains and more.

Brandberry brokered the deal.

“Seth and I have been attending the ReedPOP conventions since the outset and we love playing with them,” says Matt Senreich, co-founder, SBS. “This was a perfect next step in our beautiful relationship as creatively they get our brand perfectly.”

The new “Robot Chicken” merchandise launched last weekend at the 2016 New York Comic Con and will be available online after the convention. The entire collection will be sold at various conventions, online and at select retailers.

“Robot Chicken” is an Emmy Award-winning stop motion sketch comedy series that airs on Cartoon Network’s Adult Swim. The team behind the series is currently in production on a new special based on “The Walking Dead,” which will premiere in 2017.