Darius Carrick

The Innovative StartUp Theme Improves the WordPress Customizer

Posted
on August 31, 2017

The built-in WordPress customizer is a familiar tool to most users. It allows you to customize your theme while watching a visual preview of your changes. Until now, the types of customizations allowed were pretty limited–colors, fonts, basic widgets, menus, etc.

But now, Organic Themes’ new StartUp WordPress theme has changed that. With the StartUp theme, the basic WordPress customizer controls all the major visual customizations for your pages.

Try the StartUp demo today.

About Organic Themes

Organic Themes was founded in 2009 by David Morgan and Jeff Milone on the island of Maui. It is among the most popular WordPress theme companies, with over 30 premium themes and several free themes in the WordPress directory.

The founders have also created GivingPress, a complete WordPress powered website solution for nonprofit organizations.

We believe WordPress itself is the ultimate framework, and create our products to evolve seamlessly with the platform. Using a theme and starting a website should be simple, and our products are crafted to reflect that goal.

The All New StartUp WordPress Theme

The StartUp Theme is a faster and easier alternative to other multipurpose themes and page builders. StartUp makes building pages with dynamic content simple using custom widgets within the core WordPress customizer.

We believe most WordPress page builders and multipurpose themes are flawed. They don’t utilize the core WordPress Customizer and native features of the platform to their full potential. Instead, they are highly reliant on shortcodes, custom interfaces and bulky proprietary code that heavily impacts the performance of your website.

They often require an extensive learning curve that is a departure from the traditional WordPress user experience. Additionally, many of the solutions use vendor lock-in to keep their users dependent on a system from which there is no easy escape.

Organic Themes has solved these problems with the StartUp Theme.

By using the core WordPress customizer and widget functionality, users are presented with an entirely familiar and simple interface for building custom pages.

Your changes can be viewed in real-time before saving them.

Your website will load and perform quickly since the software is far less demanding than other solutions.

Additionally, the content and widgets can be easily migrated between sites and themes.

The Basic Features of StartUp

Fully responsive

Retina optimized

Compatible with WooCommerce,Gravity Forms, and Jetpack for custom post types

Features several page templates and more options within the WordPress customizer for changing the colors, layout and site navigation position

Customizer widgets allow page building from the built-in WordPress customizer

How the Customizer Widgets Work and Examples

The custom widgets can be used to display a variety of content types on any page such as hero sections, portfolios, content slideshows, testimonials, pricing tables, profiles and more.

Each content section can be modified within the widget options by changing the background image, colors, alignment, column layout, and more. Widgets can be re-ordered on any page by dragging and dropping a widget into a new position.

Also, the customizer still includes the basic functions you’d expect, such as changing colors, as shown below.

The StartUp Theme is developed to work seamlessly with the Customizer Widgets plugin as can be seen in the examples below.

The hero widget allows you to create a stunning hero section to draw in your visitors and prompt an action. It builds a full browser height section with featured text, background images, and a call to action.

2. Blog

The blog widget displays a section of blog posts from any category in a chosen layout. You can create custom blog feeds that look amazing on any page.

3. Content Slideshow

The content slideshow widget creates a full-width slideshow of featured blog posts with background images, which you can place anywhere on any page to highlight your articles.

4. Feature List

The feature list widget will display a list of features with icons in multiple column layouts as shown here.

5. Portfolio

Build an elegant portfolio with this widget, which creates a masonry layout of images linking to different posts.

6. Subpage

The subpage widget makes sure you don’t do the same work twice. Simply add the subpage widget and reuse content from another page you’ve created to flesh out the page you’re working on.

7. Team

Show off your team in style by adding the team widget to your about page, or create a page just for the team, from a selected post category.

8. Testimonials

Similarly, put the good things people are saying about you up on your site with the testimonial widget, which creates a slideshow of testimonials from a selected category or custom post type.

9. Profile

Create a profile with your image, bio, and social media links using the nifty profile widget.

10. Pricing Table

Explaining your pricing in a straightforward manner and direct your customers to checkout with this pricing table widget.

11. Featured Content

With the featured content widget, you can create custom content that can be grouped with other featured content widgets.

Support and Resources for the StartUp Theme

Like all themes on MOJO Marketplace, StartUp comes with excellent support and resources to learn how to use the theme, or to learn WordPress in general.

Try the StartUp demo today.

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About Darius Carrick

Darius is a content marketer with a passion for empowering people to create their dreams. With MOJO, you can learn new skills, build great experiences, and have a good time doing it. Got questions? Need help? Leave me a comment! View all articles by Darius Carrick.

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