Best for beginners, or if your hands aren’t too steady. It smudges easily, hence, it’s perfect for a sultry, smoky eye look. Note though, that this might work to your disadvantage as pencil eyeliners usually require touch ups throughout the day. Our face usually produces moisture or o...

Wish Fulfilled – Try on your clothes before purchase! January 22, 2013 in Uncategorized We’ve received a number of emails and requests from you girls asking for a location for you to try on our stuff and we on our part would really like to be able to offer such a service cos we have s...

Its not everyday that it is suitable to be walking down high street in a blinging bright sequinned skirt. But now the time is finally here! As we take a step into this jolly season of celebrations, the sequin skirt takes centre stage of the festive fashion.

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Sorry for the lack of updates. We hope you’ve enjoyed what we’ve tried to do with the blog so far, prepping you with fashion and styling inspirations, makeup tips, behind the scene shots at Loef and anything else related to fashion and life!

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Every year during the Christmas season, Loef designs a Christmas edition special piece to deck you in the finest apparel, whether it’s for a gathering with friends and loved ones, to make a statement at a company event, or simply for a perfect night out with your other half. This year...

Massive Photoshoot while listening to @melodychen_ on air at Kiss 92! instagr.am/p/SPhA6QJ3G9/ 1 day ago A hard to come by fast food lunch at Loef today since there's just a few of us. #foodporn #instafood #mcdona instagr.am/p/SPYb8SJ3CQ/ 1 day ago Upcoming mini dress in dusty lilac f...

Loef Label: Black and White November 14, 2012 in Preview , Trends Timeless appeal, sophisticated style, quiet confidence. This about sums up the monochromatic fashion trend that has been the epitome of Chanel’s heritage and stars both past and present have embraced the neutral shades ...

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Blazing the way in red, blue, or white! October 24, 2012 in Beauty & Style , Outfits , Preview A blazer adds instant style points to any outfit, be it tweed, suede, or even leather. The boyfriend jacket cum blazer has even received a cool new upgrade via heritage inspired designs like...