Confused about Big Data? You're not the only one. For most small business owners, Big Data is one big mystery. And if you don't understand Big Data, you probably also have no clue how this type of intelligence gathering works or how to start extracti...

Square on Tuesday will start letting business owners get some market research and PR on the cheap. The company is introducing Square Feedback, a feature on its receipts that asks consumers "How was your experience?" Feedback also prompts those custom...

Facebook hit all the right numbers during its most recent earnings call last month. Revenue was up. Profit was higher than any quarter in company history. And user totals were up in almost every category imaginable, including monthly actives, daily a...

Whether it's a restaurant, shopping mall, museum or even the hot dog stand down the street, you can find reviews for almost anything on Yelp. Yet there are still many small businesses that are not taking advantage of the online review site. In an inf...

What can Brown do for you? If you work for a startup, own a small business or are an entrepreneur, the UPS Store is about to roll out a new service that could radically change the way you use the package-delivery company: 3D printing on site. The ser...

In May, Mashable taught you how to make Social Media Day official in your city, and we're continuing to see more cities join in on the global movement. Just across the San Francisco Bay and the madness of Silicon Valley, it was Social Media Day in Oa...

Twitter will give Chase's 4 million small business customers $1 million in free advertising on the platform, the companies announced on Monday. The two were short on details about the program, which will award the free advertising in $100 increments....

Facebook's Graph Search isn't just for looking up your old buddies and potential new friends, it's also designed for Business Pages. The company gave the example of a search for "sushi restaurants that my friends have been to in Los Angeles" and “TV ...

Small business owner Teri Noboa sold with Amazon for a short time in order to bring exposure to her shop, Childhood Way Boutique, a clothing store for kids with holiday fashions and gifts for baby showers. But that decision came with an unexpected pr...

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Long hours and hectic schedules are integral components of startup culture...

Yelp just gave small business owners another way to market to customers on the site. Small businesses can now sell gift certificates directly from their profile pages on Yelp. The option, which was tested out briefly earlier this year, was announced ...

Young job seekers today would rather work for startups than big corporate companies, a new study suggests. The study was conducted by software provider PayScale, Inc. and research management firm Millennial Branding. It found that millennials -- also...

Amazon on Tuesday rolled out Glacier, a cloud service that charges as little as $0.01 per month per gigabyte for storage. The company is able to achieve the low costs by optimizing the service for data that is infrequently accessed and for which retr...

It's not enough to make an app free. These days, you have to throw in a free tablet as well. At least that's the approach that GoPago, a San Francisco startup is taking. The company is offering merchants a free Android-based Motorola Xyboard 10.1 tab...

Swooping in after a developer's anti-Facebook rant made the rounds, Google's Vic Gundotra has posted a message to other developers: "I'm not interested in screwing over developers." Gundotra, the company's VP of engineering (pictured), prefaced his p...

In a nice counter argument to startup Limited Run's claim that 80% of the clicks on its ads were bots, an entrepreneur has stepped up to provide a real-life example in which he made $8,000 in one day via Facebook ads. The entrepreneur, Brendan Irvine...

Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center. Taking time off is c...

The emergence of the $20 billion mobile applications market is not only revolutionizing the software industry, it's also having a profound impact on the national economy as well, a new study found. With smartphones and tablets providing new platforms...

People looking for a job may get some welcome news in the second half of 2012. Private-sector employers said they were planning on increasing hiring in the latter half of this year compared with the same time last year, according to a new study. Over...

PadMapper, a popular apartment-finding platform that shows available pads for rent via Google Maps, is no longer aggregating data from Craiglist after receiving a cease-and-desist letter from that company's legal team. "It’s with a heavy heart that I...

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is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.