Meet your new best friend (with benefits). Get 24 hours of vibrant, crease-free shadow and minimize the appearance of wrinkles in 8 weeks.

This formula not only locks shadow in place to give you vibrant, crease-free color that lasts all day; it also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.This high-tech formula contains optical blurring pigments that diffuse light to blur flaws, along with advanced anti-aging ingredients that help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin. Like the other formulas, the tube has a needle-nose tip for a precise, controlled application every time.

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color with less shadow. And you'll look just-applied all day!

I always had a problem with eye shadow settling into my creases before 10:00 am. With this, I actually have eye make up on all day long. I wouldn't have believed it was possible if I hadn't seen it with my own eyes.

Applies well, great smooth texture and soft beige color. The problem is it creases within 2 hours right in my crease! Big buildup of primer that creates a long, thick beige line of primer and eye shadow build up! Soooo bummed as I really like this stuff. I even tried to use it under my eyes for concealer but same problem as it sinks right into mu creases. Will not purchase again.

I use this primer every day. I was using the original but noticed that it really dried out my eyelids. The only reason this isn't 5 stars is because I wouldn't say it "minimizes the appearance of wrinkles" which they say that it does. But it doesn't make them worse, and that's what I was looking for.

I bought and started using this product about 2 months ago and found that it applies nice and smooth and does in fact keep my Urban Decay eyeshadow from creasing or fading. I have sensitive, fair skin, and I like that this primer doesn't have any smell or other irritants that bother my eyes. So far so good! These bottles of primer are so large that they last for a LONG time, which also justifies the price :)

I was so excited to receive this, but it doesn't work nearly as well as the original. In fact, it doesn't keep eyeshadow in place at all. I will go back to the original, and am planning to return this.

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