Sincerity Bridal by Justin Alexander

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Lillian West, Sincerity Bridal and Sweetheart Gowns.
Inspired by the intersection fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail. Each brand caters to a different bride through fabrication, design, styling and price point. With exceptional quality and elegant styling, Justin Alexander’s designs have gained recognition and have been worn by brides across the globe, allowing the company to become one of America’s and Europe’s most influential producers of wedding fashions.

The Quality Shoppe opened on the square in historic downtown Jacksonville, Alabama, in 1935. We are the longest continuously operating business in the city of Jacksonville.

The ownership of The Quality Shoppe has changed hands only once, in 1979, when the current owners purchased it from the founders. We are proud to be a family-owned business where exceptional gowns, elegant tuxedos, and outstanding service are our hallmarks. Whether you are planning a wedding, competing in a pageant, getting ready for prom, or shopping for a night on the town, The Quality Shoppe will help you find the perfect look!