OnePlus plays on the best possible user experience

In an exclusive conversation with BW Businessworld, Vikas Agarwal, GM, OnePlus India shared the secret of attracting millions of loyal customers and the ways of innovating smartphones. We operate in the premium segment where the target is young Android users, millennials and gamers. We have the market share in the premium segment of around 30% which is close to that of Apple and OnePlus is currently operational in 33 markets, said Vikas.