A few facts about the goldenboomers that will amaze you. Marketers and entrepreneurs take note! Today’s senior consumers carry plenty of buying clout and companies ignore that at their peril. Eighty-thousand baby boomers 65 each day become goldenboomers and by 2050, there will be 161 million 50-plus consumers, a 63 percent increase since 2010. ​In 2017, approaching half of the U.S. adult population will be 50 and older and they will control a full 70 percent of the disposable income, according to data tracker Nielsen. Read more about it here.