HT NEXT goes online, focuses on interactivity

HT NEXT established its Internet presence today under the name HTNext.com. The entire print edition of HT NEXT would be available online. In addition, the online version presents two sections called ‘Trendy Teens’ and ‘Juniors’ to cater to specific segments of the youth. ‘Trendy Teens’ has sections such as career tips, space trek, e-humor, mixed bag and fight it out. ‘Juniors’ has sections such as summer camps, around the world and other sections that are targeted at readers below age 12.

HTNext.com also has a number of interactive components such as ‘My Space’ where surfers can submit their contributions, ‘Ask the Expert’ wherein clinical psychologist Seema Sharma will attempt to solve problems of the youth, ‘Netpals’ an online version of pen pals and a daily opinion poll.

“We would be launching many more interactive features to HTNext.com in order to increase the overall value delivered to our audience. In a few weeks you would see a contest zone which would have around 15 contests at a time updated regularly where participants stand a chance to win attractive prizes. Youth is a huge market and HTNext.com would be the ideal tool for us to reach the growing youth segment,” said Sanjay Trehan, Chief Executive - Internet, HT Media Ltd.