Today is Session Two (2) of the 4-Part Series Real Estate Web Strategy Success. The title of today’s session is “The Fundamentals of your Web Container and their SEO Consequences” – we are going to focus on the most important ingredients that your Real Estate Websites must have in order for it to be useful to your customers, as well as visible and index-able by Search Engines.

You may have noticed I used the term Container in the title; I did that deliberately – the term container conveys that your website is a holding place of content and tools, and that it is up to you to make sure you are adding content and tools to connect with your would-be customers. It is unfortunate that 90%+ of Real Estate Websites are passive; meaning that an agent buys a solution, turns it on, and then waits for something to happen – these websites are simply Glorified Business Cards. We have got to do better than that!