The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. MORE

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate. MORE

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. Click below for more]. The post Effective Communications Post-Launch appeared first on HMA Public Relations. MORE

I had the chance to meet Jody Jackson a few times before and during the recent Diamondbacks Fantasy Camp. I also had the opportunity to locker […]. The post #MediaMonday — Jody Jackson appeared first on HMA Public Relations. Media Monday Arizona Sports History Diamondbacks Fox Sports Arizona Jody Jackson MORE

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates. MORE

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand. in the evolving digital realm. MORE

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page. MORE

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. MORE

It’s always fun to have the opportunity to collaborate with fellow colleagues and friends. That is one of the things I love about working in academia is the fact you are able to work on projects in all shapes and sizes. MORE

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing! MORE

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc. link]. The post Did We Mention Happy Valentine’s Day? appeared first on "What's HAppening" Blog MORE

This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations. MORE

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization. MORE

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months. MORE

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? Click below for more]. The post Will Snapchat Snap Back? appeared first on HMA Public Relations. MORE

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? MORE

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. You either have the talent to play at a professional level, or you do not. MORE

A common refrain echoed by the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits. MORE

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. MORE

Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing. MORE

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement. MORE

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something. MORE

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. MORE

February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why? MORE

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm.

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February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom.

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Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom.

This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. You either have the talent to play at a professional level, or you do not.

Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing.

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months.

I had the chance to meet Jody Jackson a few times before and during the recent Diamondbacks Fantasy Camp. I also had the opportunity to locker […]. The post #MediaMonday — Jody Jackson appeared first on HMA Public Relations. Media Monday Arizona Sports History Diamondbacks Fox Sports Arizona Jody Jackson

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate.

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? Click below for more]. The post Will Snapchat Snap Back? appeared first on HMA Public Relations.

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek.

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing!

A common refrain echoed by the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits.

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand. in the evolving digital realm.

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization.

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement.

It’s always fun to have the opportunity to collaborate with fellow colleagues and friends. That is one of the things I love about working in academia is the fact you are able to work on projects in all shapes and sizes.

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. Click below for more]. The post Effective Communications Post-Launch appeared first on HMA Public Relations.

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates.

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something.

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc. link]. The post Did We Mention Happy Valentine’s Day? appeared first on "What's HAppening" Blog