"The very best creative is like magic. It draws you in, dazzles you and makes you want more. It's the basis for most great marketing. Unfortunately, like magic, it's often shrouded in mystery and difficult to reproduce at scale -- but it doesn't have to be this way. Adhark's groundbreaking technology uses the power of artificial intelligence to make us all creative magicians. With Adhark, we can easily optimize key creative elements, like images and design, so they'll have greater appeal to our target audiences and drive the business results we need to be successful."

Wayne St. Amand | CMO

Visual IQ a Nielsen Company

"While all marketers have internalized the importance of using images in digital, we are pretty much guessing when it comes to knowing what will resonate with our audience. Bringing technology to bear in selecting and optimizing this creative is a natural next step in the evolution of brand building in digital!"

John Stieger | Brand Communications Executive

Procter & Gamble

Knowing what visuals consumers actually want to see has been a dark art, until now. From food to fashion, and beauty to beverages, I believe every consumer brand needs Adhark's image performance technology to stand out among competitors and drive lasting impact.

Dominic Amenta | Founder & Principal

DPA Communications

Ava changes the game for product and fashion designers by elevating art from “I think this will work” to “I know this will work.” Adhark's new platform has helped my team tremendously with on-figure art direction and selecting final images by utilizing first-of-its-kind artificial intelligence.

Angela Luna | Founder & CEO, Forbes 30 under 30

ADIFF

"Marketers have always launched campaigns unsure of how their creative assets will perform. While insights from past campaigns can inform new design, the data is usually no longer relevant or accurate. Adhark's ability to quantify design ensures advertising dollars are not wasted on testing, and that the best assets are chosen to ensure the highest engagement rates and ROI."

Xavier Taveras
| Social Media Director

Havas Media

"With Adhark’s platform integration, not only have we increased our social engagement and referral traffic by 64 percent, but we have also increased our social conversions by over 350 percent using Adhark’s artificial intelligence software."

John Kelly | CEO

CoachUp

"Every filmmaker hopes to show an audience something they haven’t seen. The existential problem in art, though, is that we don’t know what the audience WANTS to see on the screen. From the editing room to the marketing desk, Ava can make the best stories be even better."

Glenn Orkin | Emmy Winning Director

Motion Inc.

"Augmenting experiences is the reality all creatives strive for. To have a service that helps streamline and fundamentally transforms that process is revolutionary."

Sean Finn | Designer

Merkley + Partners

About Us

Adhark is an image performance software company that quantifies human visual preferences to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to reveal how a given audience will perceive any piece of visual material. Adhark also developed and maintains the I-Score™, which is relied on by creative and brand professionals to evaluate the visual appeal of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that capture attention.