I attended Smart Summit London (Internet of Things exhibition) held on 21st and 22nd September 2016 at Kensington Olympia, London, to get a clearer idea of the kind of automated technology available and what marketing applications there might be for the Internet of Things (IOT).

As a marketer, I deal in data and how I can use that data to find new customers, or provide a better service for existing customers. The IOT provides a great opportunity to use data we as consumers create every day but don’t usually harness to provide us with real benefits. Continue reading Smart Summit London 2016

My work once again featured in IMI Critical’s magazine. This time, it was in issue 5 of the IMI Eye. This time, a picture I took was used for an article. Take a look at my image on page 8 in context of the magazine, though a representation of it can be seen below.

One of IMI Truflo Marine’s latest successes involves a knowledge transfer partnership with The University of Birmingham. News of this partnership was also on published on Truflo’s website but that website has now been shut down and re-directed to IMI Critical’s website.

The story of IMI Truflo Marine’s knowledge transfer partnership was about Dr Catalin Pruncu, the man who developed a revolutionary hard-seated ball valve for the company.

I was really happy that my contribution ended up in the IMI Eye, IMI plc’s worldwide news magazine. There is a printed copy as well as a digital version which is seen and read by employees from all IMI divisions (Critical, Precision and Hydronic).

This particular entry (linked to above) is from the 4th Issue on 4th February 2016 and was featured on the inside cover as a highlight. The story is about the Royal Navy’s Type 45 destroyer HMS Dragon. It was also featured on IMI Critical’s website and you can read that version here.

Marketing also encompasses face-to-face work with customers, not only telling people your message, it’s also about listening to customers and prospects to understand their needs, their goals, their wants and desires. An approach such as this always proves to be fruitful in the end as long as you put the new insights back into your marketing strategy. Continue reading Engineering Technology and Innovation Exhibition Article Published

The B2B marketing expo is a great way to learn about the marketing industry. Let me take you through my thoughts and share some of the things I learned over the two day event that was held on the 11th and 12th May.

I was asked to design a display in the canteen for my company IMI Truflo Marine and successfully coordinated the project from start to finish.

The primary reason for the project was to improve the atmosphere of the staff canteen and boost staff morale. IMI Truflo Marine had previously absorbed IMI Components just over a year previous to the project and the image needed to represent both parts of the organisation.

As part of my voluntary work bringing British people closer to Japan and its culture, I’ve been organising Japanese lessons for former participants in the Japan Exchange and Teaching Programme (JET). I have found a great teacher who will work with us over the course of six weeks in January and February. Continue reading Subsidised Japanese Lessons in Birmingham 2016