The Jobs-to-be-Done Handbook is Now Available

We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done.

When to Use The JTBD Handbook

Cramming it to pull out anything you haven’t seen before.

Flipping through it a few minutes before you conduct an interview to review the basics.

Using it to think through who to interview when starting a project.

Handing it to a colleague to quickly bring them up-to- speed on JTBD so they can be your interview partner.

Take a sneak peak inside

The book is full of graphics to help explain important concepts, as well as give a visual aspect to JTBD.

Such important topics include:

Force Diagrams

JTBD Timeline

Interview Process

About the Authors

Bob:
I am an Innovator (JTBD Method), a Product Developer (+1000 new products), a Businessman (5 Startups), a Mentor, a Student, and a Citizen. I believe there are more opportunities and need for change at hand today than there has been in a long time. The opportunity for change is really about personal INNOVATION. It is time for the world to take full advantage of the over-supply of technology and learn to INNOVATE by applying this technology in new and unique ways.

Chris:
I am a Partner and Co-Founder at The Re-Wired Group, an innovation consultancy focused on enabling R&D functions within Fortune 500 companies to develop products that consumers love to buy and use.
I have been studying, refining, and applying Jobs-to-be-Done across a wide variety of industries for over 10 years (software, education, consumer-packaged-goods, healthcare, e-commerce, etc).