Pulses are an essential part of consumer diets across the world. Apart from being a highly rich source of protein, pulses have other nutritional benefits. For instance, they provide important vitamins, complex carbohydrates and minerals, such as iron, antioxidants & folate, owing to which there has been an increase in the demand for pulses in the global market. Moreover, pulses do not have any cholesterol and virtually no fat, owing to which they have become the preferred choice of consumers seeking no-fat sources of protein, and this is boosting the demand for pulses.

A large number of consumers are facing problems due to the presence of a large amount of cholesterol in their daily diet, and this is forcing them to adopt cholesterol-free foods. This is another key factor that is boosting the demand for pulses. Rapid increase in the population of vegans is also driving the demand for pulses as pulses are a vegetarian alternative to animal protein. Pulses are also ecologically sustainable agricultural solutions due to their tendency to reduce the emission of gases such as CO2. Their cultivation helps lower the level of greenhouse gases, owing to which the governments of various countries are encouraging farmers to grow pulses.

Increasing health consciousness among consumers as well as the growth of the vegan population is driving the pulses market:

The versatile nature and wide range of options for the consumptions of pulses are some of the major factors fuelling the demand for pulses in the market. In the global pulse market, the North America market is expected to capture a significant volume share owing to an increase in the demand for gluten-free ingredients and food in the region. Pulses are also used for making pulse flour, which is widely used in the processed food industry. Rapid growth in the processed food industry in the recent years has also resulted in the significant growth of the global pulse market. The high protein content in pulses is also expected to help the pulses market penetrate easily into developing countries as the working class population is likely to adopt healthier food products faster than any other demography.

Globally, the pulses market is likely to witness significant growth owing to the mounting consumer inclination towards healthy and nutritious food. The ecological sustainability of pulses is also one of the major factors driving the pulses market owing to the reduced emission of CO2 and reduction in the level of greenhouse gases. As this contributes to a global cause, governments of various countries are encouraging the production of pulses at a global level. Moreover, the growers of pulses are also influenced by the global increase in the demand for pulses, which is expected to rapidly boost the global production of pulses.

Furthermore, growth in the health-conscious population is also a major factor contributing to the growth of the pulses market as the demand for cholesterol-free and low-fat food ingredients is increasing. The leading players of the pulses market are trying their best to capitalize on the opportunities available in the market owing to the increasing demand for protein-rich and gluten-free products. The Asia Pacific region is expected to witness high growth in the demand for pulses as a result of population growth.

The company will follow a modelling-based approach and triangulation methodology to estimate the data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level and consolidated & synthesized at a global level to estimate the overall market sizes.