Description

Adidas Yeezy Boost 700 “Magnet”

The adidas Yeezy Boost 700 “Magnet” applies a subdued approach to its color scheme while maintaining its beloved retro styling cues throughout the design. The Yeezy Boost 700 model is recognized for its outsized sole and well-appointed suede and leather-based upper. For this “Magnet” edition released in fall 2019, charcoal grey suede overlays cover the toe cap and forefoot with a tonal grey canvas appearing as a base beneath. The pattern continues along the mid-panel, tongue, and ankle collar. A lighter hue of grey suede covers both the eyelets and lateral panel overlays. Below, a signature chunky midsole with vibrant orange and subtle light grey accents and an always-classy gum sole put the finishing touches on the colorway. The adidas Yeezy Boost 700 “Magnet” released in limited quantities on September 4, 2019.

Kanye West:

The relationship between the rapper and the three-stripe brand has by now become one of the most popular pairs in the fashion world. Kanye West had already made a shoe for Adidas in 2006, but this never came to light. West then worked with Nike for five years, during which three shoe lines were released. The agreement between Nike and West foresaw that the latter could also work with Louis Vuitton and Reebok, the latter owned by Adidas. In 2013, the collaboration between Kanye West and Nike is over. According to the leaked media, the motivation would have been of an economic nature, with Nike not guaranteeing West the royalties requested. In November 2013, West unofficially announced that it had reached an agreement with Adidas, confirmed by the same company the following month.

The “Yeezy Season 1” turned out to be a big deal, with Rihanna, Diddy, Alexander Wang, Cassie, Beyoncé, Kim Kardashian e Anna Wintour showing off in public wearing this line, and the two shoe models released in this collection, YEEZY Boost 350 and Boost 750, went so quickly sold out, giving the green light to the production of the successive collections “Yeezy Season 2” and “Yeezy Season 3”.