Connect with Customers Differently in 2015 - Trends in a Digital Age

Guest Post by Simon Davies, Area Vice President, Enterprise Sales, Asia Vice President for ASEAN, Greater China and Korea Salesforce, Edited by Justin Lee We are living in the single most innovative era in the history of technology, where everything and everyone is being connected, and a company’s relationship with its customers is the new bottom line. Three key trends have, and will continue to determine how businesses can thrive in this digitally defining age: 1. Data is for everyone, not just data scientists With the Singapore government’s recent push to transform Asia’s innovation capital into the world’s first smart nation, investments will continue to be made in the area of data analytics. In January, the government hired its first chief data scientist, and universities are seeing an up-rise in demand for courses related to data sciences. Businesses may however, be ...