Milan 2015

The Global Alliance for Public Relations and Communication Management held its 13th Annual General Meeting in Milan on Friday, June 26th, 2015. Over 40 public relations professionals and academics participated in the events, with more global representation than ever before.

During the meeting, Global Alliance Chair Anne Gregory presented the 2014 Annual Report, providing an overview of the key activities and initiatives conducted by the Global Alliance in 2014.

A new board of directors was also elected at the AGM, taking office July 1 2015. The incoming board includes leading practitioners, academics and industry association leaders, with representation from every continent.

According to Gregor Halff, Global Alliance Chair, "It's a great honour to have earned the trust of our members and a privilege to be serving on a GA board that is the most diverse ever. Together, we aim to help the public relations industry strike two crucial balances: As an industry, we need to balance the need for joint global standards on the one hand, with ever more diverse practices on the other. As associations, we're balancing the traditional value of industry bodies with the need to adapt to a world that's ever more volatile and networked".

On June 26-27 2015 the Global Alliance also held a successful two-day Association Leaders' Workshop. The knowledge, skills and attributes of public relations and communications professionals were at the heart of discussions, with stage two of the ongoing Global Body of Knowledge project agreed by members. Other highlights of the weekend included a conference hosted by FERPI on Food, Sustainability & Communication and a visit to EXPO2015, a universal exhibition taking place in Milan.