Apple goes insane with its trademark

Coincidence or not, but Apple goes insane after the death of the CEO & co-founder Steve Jobs.
Above you can see the present Apple logo and in red – the company they are suing. You can check in the video bellow the real place in Germany – a cafe called “Apple Kid” ( direct translation ).
It’s interesting why a big American corporation will make problems to a small European cafe… about a trademark that’s not even close. The owner said she got inspired by the apple trees in the garden. It is a cafe for mothers and their kids…. and this whole story is very weird, isn’t it ?

A tip : don’t name your children Steve – one day they may sue you, too :)

Margarit Ralev created Logoblink.com in 2007, as a 100% logo design blog.
He started his career as s freelance web designer in 2001. Ralev.com design portfolio was created in 2004. In 2006 he registered “Ralev.com Ltd.”, a company providing all sorts of advertising and graphic design services. Since 2008, the company focused on brand identity design and brand consulting.

2 comments

Nice article, but the small company declared in an interview with british daily mail: „‘I wanted to do something like Starbucks, and have the logo as my trademark. I was even thinking of eventually expanding and creating a franchise business so other people could open up other Apfelkind cafés, which is why I wanted to register the trademark.’“ So the brand should have been registered in over 15 classes? So, I don`t really know, what to think about it…