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Editor’s note: This story is revised from the print edition.
When the NFL’s official hospitality partner goes to the Super Bowl, it doesn’t want to be crashing parties that belong to someone else, which is what has happened in the past. On Location Experiences, the hospitali...

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Editor's note : This story is revised from the print edition.
Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network.
But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter ri ...

Arizona State Univ. has hired Atlanta-based The Aspire Group to manage its ticketing sales and marketing. Aspire will embed a 30-person staff within the Sun Devils’ athletic department to work on ticket renewals, new sales, premium seating sales and group tickets. The size of the staff will ma ...

After nearly a year of wrangling, the University of Southern California has completed a deal to outsource its multimedia rights to Fox Sports, industry sources said.
The Trojans were one of the few remaining major colleges that had not outsourced a bundled marketing and media rights package, inst ...

Aaron’s, the Atlanta-based retailer for furniture sales and rentals, has signed a deal to sponsor 30 colleges, including Arizona, Arizona State, Auburn, BYU, Duke, Florida, Georgia and Michigan. The deal was negotiated by IMG College, the multimedia rights holder for these schools, and represe ...

Amway has brought on former NFLer Kurt Warner to endorse its vitamin and nutritional supplement brand, Nutrilite, through a promotion called the “Ultimate Football Experience” on Facebook. Four sweepstakes winners will travel to Phoenix to meet Warner, now an analyst for NFL Network, a ...

Dan Parker is one of the most powerful figures in college athletics, but he doesn’t want you to know who he is.
He doesn’t like to do media interviews in person, he doesn’t want his picture in the paper and he doesn’t attend news conferences. Parker prefers working in the ...

As the president at the University of Arizona, Robert Shelton raised hundreds of millions of dollars for grants and created new scholarship programs, but he’s fully aware that his five years there will be remembered for the hiring of his athletic director and basketball coach. Despite spendin ...

■ Bob Beaudine
Eastman & Beaudine, Plano, Texas
Beaudine’s father was a pioneer in the search business and Bob has followed in his footsteps, conducting searches for the NBA, MLB, Texas Rangers and MSG Sports. Beaudine began moving into college athletics 17 years ago and has become o ...

Too often in the last three years, Learfield Sports encountered new business opportunities that required resources it didn’t have.
Learfield, a pioneer in the collegiate marketing industry, wanted to fund a new Big 12 channel, expand into ticketing sales and create more digital content, but ...

The tranquil streets of Winston-Salem, N.C.’s downtown arts district are nearly barren on a fall Saturday in November. But behind the doors at IMG College is a beehive of broadcasting activity that will feed the nation much of its college football and basketball on this day.
The occasional ...