Consensus

…. Robert Cialdini describes six universal principles of persuasion that have been scientifically proven to persuade the advertising audience – reciprocity, scarcity, authority, consistency, liking and consensus. And Let’s Not Forget If the evil goal of advertising was to motivate a sale, the vast majority doesn’t actually work at all. If advertising…

… of those things that there are less of. Authority – people will follow the lead of credible and knowledgeable experts. Consistency – activated by looking and asking for small initial commitments that can be made. Liking – people prefer to say yes to those they like. Consensus – people will look to the actions of others to determine…