So I'm not sure what's going on here, but prior to iOS 6, using storyboards, I would do this to create a UITableViewCell subclass.

1) UITableViewCell subclass .h and .m created for my outlets.
2) Custom UITableViewCell created on the ViewController in the storyboard. Change its identity to the Custom UITableViewCell. Give it the reuse identifier name.

Then when I want to instantiate the cell, in the ViewController's class, in