Lisa Ostrikoff is a TV Journalist/Anchor turned CEO of BizBOXTV, a Canadian Video Advertising Agency. Passionate about life, business, health, travel and family… Lisa's interests are ever-evolving and expanding. Lisa is also a Business Columnist for The Globe and Mail. Lisa's life is very full… + fun.

It's taken two decades, but the time has finally arrived: Canadian advertisers now spend more on digital than they do on print, radio and television advertising, according to a recent report from IAB Canada.

Digital ad revenue in the country jumped 14 per cent year to $3.5-billion. And there are...

Digital Content Marketing: Past and Current... who's doing it best for success.

Content marketing has been a buzzword for some time now in the digital world, and while the overall approach has been around for a while, in my observations, the majority of businesses I come across are still not...

Canadians are plugged in more now than than ever before. From how long we use the Internet, to our level of website engagement, to our appetite for online video, Canada is on top of the world when it comes to everything online. In it's 2013 Canada Digital Future...

I announced on social media a couple of weeks ago that I am expecting a little one in late January, and it was met by thousands of congratulatory messages across the various platforms with plenty of "wow's" and "such an extra exciting time!" It's extra exciting because this personal news...

Consider this: anyone, complete strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind when you share updates, post pictures or check into places via social media. It's very likely you're broadcasting what you look like, where you work, where...

Within milliseconds of the explosions, #BostonMarathon and #PrayForBoston were trending topics on Twitter, and my Facebook feeds filled with the latest articles, pictures and reactions related to Monday's events.

This is today's reality when it comes to tragedy.

If reading or seeing photographs isn't enough, YouTube is the go-to...