The other stores will open in Berry, Dandabah and Bourke on each following Saturday with yet-to-be-confirmed celebrity riders.

The TV ad campaign is live on Fox Sports and Channel 10/One and there will also be billboards challenging riders to go further.

* Insure My Ride closed earlier this year and advised that Shannons would contact them about five weeks before payment is due to offer continued insurance. Both companies are authorised representatives of AAI and part of the Suncorp Group.