Qualitative Research Consultant and Ethnographer by profession, Aparna holds a Master's Degree in Applied Psychology. Passionate about people and cultures, she has spent over 18years travelling extensively across the Indian sub-continent and Middle East markets, handling a wide range of research across diverse categories, demographic and psychographic groups. Her travels have taken her across urban and rural landscapes, enriching her learnings about people and communities - their way of life, challenges, hopes and dreams.

Aparna delights in writing limericks and is a contributor to OEDILF - an International project that aims to create the world's first English limericktionary. Her other interests include backpacking adventures, books, movies and a good conversation over a cup of tea.