We are a fast-moving consulting firm that helps companies, industries and
countries better compete in the global marketplace. Our work focuses on
research-based strategy matching client capabilities with market needs thereby
matching what you can do with what the customer is looking for. It's a logical
and winning combination.

How often do we make decisions based on our own internal beliefs only to find
that the market never felt that way at all? As the old phrase goes, we simply fail
to see the forest for the trees... time and time again. The Corporate Myopia Blog
explores situations that may have gone better had someone stopped to ask what
the long-term vision, mission or strategy is and whether current events really are
valid to long-term direction.

If you're more comfortable with Spanish,
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César Hernandez at 212-444-7193.

(We can probably accommodate you in Croatian, Italian
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“Engagement” has become a buzzword in business these days. Everyone is asking whether they are “engaged” with their customers. But what does “engagement” mean both to people who are in business and to their customers? Do you think you are “engaged” with the companies you buy from? (e.g. Anybody out there in love with their bank?) How do they think they are engaging you to build brand loyalty?

We’ve posted a short survey online and if you’d like to take it, you can simply click on the image to the left or click this link: http://surveydirectlink.com/survey/?name=engagement. There are only five substantive questions and you can write as much or as little as you’d like. So far, we’ve received more than 100 responses and the subject seems to have touched a hot button with many. If you like the survey, please send it on to others that you think have something to say about this topic. When we close the survey, we’ll post a summary of what people have said and the best practices they recommend. I hope it will become a good tool to use in developing customer engagement, however you define it, and brand loyalty for your business

P.S. If you’ve worked with different programs or programmers, you know that MS Explorer often presents some challenges from the other three major browsers (Chrome, Firefox, Safari). Explorer uses a different programming protocol and we’ve found that some survey respondents are having no problem with it and others are. If the survey doesn’t work for you on Explorer, please give it a try on one of the other browsers.

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Speed to Market

Stanford University Business School did a comparative study years ago on major factors that lead to a company's success. They studied an equal number of companies that had new business ideas. One group insisted on holding back until they felt they had perfected their product. The other felt their product was a little more than half ready but put it out to market early. The results a year later were startling. A significantly higher percentage of companies that went to market as soon as possible were well on their way to viability and profitability. Conversely, a significantly higher number of companies that thought they had perfected their product had failed or were heading in that direction. The reason? Immediate market feedback gave those companies that rushed to market the knowledge to better attune their products to market needs. The other companies had already used up their resources to apply to ongoing product improvement. Speed to market also applies to marketing campaigns. Quick to research, get feedback and adapt messaging makes for more successful campaigns. Velocity is a key factor in business success both for operations and marketing