Sachin Tendulkar, well known for his big hits on the cricket pitch, has struck a unique off-field investment in an Australian headquartered firm to provide an edge to Indian sports’ brand image. ‘India Global Business’ caught up with him during the launch in London recently to see what the Little Master has in store for cricket this time.

India’s rising global profile, its increasing integration into the global economy and expanding geo-political interests are changing the profile of ANZ – from a distant outpost somewhere in the southern hemisphere with hard to beat cricketers and harder to understand accents, these countries have suddenly emerged as important economic, strategic and military partners in India’s Act East initiative.

India has come a long way from the time when it was tagged as an economically challenged country with low quality products. Today with a steadily growing population, India still remains a big consumption story that’s attracting multinationals and luxury brands to expand their presence here.