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You can’t get too far into a conversation with an insights professional without the topic of storytelling coming up. Its existence is everywhere; it’s importance undeniable. Storytelling is the next evolutionary step in ensuring our insights are communicated with high impact to time-deprived business leaders and truly influence the actions of our organizations.

But, do you know what constitutes a story, which elements are necessary to make a lasting impression, and how to leverage stories for your business? Many, we find, do not, and that is why we wrote this eBook.