How to Optimize Images for SEO – Beyond Basics

Working as an search engine optimization specialist, you get to learn to be efficient, and also strive to provide return on investment, basically my work must perform and bring results. One thing that sets RankYa SEO apart from the rest is the vastness and deeper understanding of how Google works, including Google image rankings.

As promised to RankYa Fans, I will be putting out best of the best insights for making sure that your website gets the results it deserves. So let’s now take a look at the factors that go into optimizing images since they are part of all modern websites (perhaps yours as well).

First, while searching Google, we begin to realize the backwardness of other information related to image optimization and this one. Just imagine yourself following that information? And also imagine that your online competitors optimizing their images as you will soon learn.

Will the difference be just in Google Web Search Results, or Google Image Search results? Google is highly advanced image search engine, and back in 2012 (yes I was still here SEO’ing) provided this blog post. What caught my attention back then was this question:

Q: What happens to the EXIF, XMP and other metadata my images contain?
A: We may use any information we find to help our users find what they’re looking for more easily. Additionally, information like EXIF data may be displayed in the right-hand sidebar of the interstitial page that appears when you click on an image.

Well obviously, if Google can additionally display EXIF data attached to images, it can surely read them as well. Knowing this coupled with how Google always talks about “their search engine algorithm contains well over 200 ranking signals” clearly suggests that advanced image optimization is a must (it could perhaps be one of the rankings signals). You can bet your little tush that it is.

Image Optimization Basics

I’m not going to bore you with the basics of image optimization because I have couple of resources for you to learn the basics here and here.

Don’t Forget Google Image Search

Since Google is also an image search engine means that you can head to Google Image Search and experiment with some keyword ideas using its search box to see what people searched for when looking for images. Then, blend them with your image names (alt, title and figcaption) as well as the keywords you are targeting on your landing pages. That’s called image optimization for SEO

Let’s Go Beyond Basics of Image Optimization for SEO as Shown in this Video Lesson by RankYa

Now that you know how you can insert additional information including the IPTC Metadata, its time to pull your sleeves up and start optimizing your images.

Keep in mind that you optimize your website images once, and will enjoy the benefits for years to come for your Google rankings. Because you won’t believe your eyes when you are seeing the difference advanced image optimization can make for your website’s results. Just look in Google Analytics Traffic Increases as soon as Google is aware of your newly optimized images.

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