Microsoft

INSIGHT

Dentsu and Microsoft were seeking a way to launch the lumia 640 that would allow people to actually experience key features of the phone, physically touch and feel exactly what it would be like.

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IDEA

CURB perfectly recreated the Lumia 640 on a large scale, which was approximately 14x bigger than the actually handset. Using advance touch screen film and integrated large format LCD displays mirroring the 640 platform, we were able to replicate the exterior design and mobile UX. The giant Lumia was then built into a support structure which had a full dynamic second LCD screen to prompt consumers to touch and play.