December 21, 2017

Why Momentum Matters

Motivation. Momentum. M&M's. Mattison.

It's quite obvious the best words in the dictionary start with the letter "M." If my roommate Mitch is reading this, you are the one exception ;)

Momentum is seen as a prevalent concept in sports. I like to think of business like sports. As a matter of fact, you could make the case that life and sports have many commonalities. Before we go any further, let's take a look at how momentum is seen within the sports world.

MOMENTUM = ACTION

Here's How:

First, momentum shifts begin with a "precursor event", like an interception in football or slam dunk in basketball.

Next, this "event" leads to "changes in cognition, physiology, and affect." Depending on the athlete, his or her confidence level will determine how strongly he/she reacts to the event.

Third, a "change in behavior" would come from all of these internal perceptions. If you were watching the game/match/fight, you would be able to see changes in the style of play from the players as a result from the momentum created. This could be body language, oral communication, etc.

After the behavior changes is a "change in performance." Without the precipitating event, there would not be noticeable momentum shifts.

Finally, at the end of the chain, there should be an immediate outcome change.