Digital DC - Technology Matters!

Saturday, May 18, 2013 from 9:30 AM to 4:00 PM (EDT)

Ticket Information

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Small Biz Workshop 1 - First Steps to Starting Your Business

10:00 AM – 11:15 AM Bing Bang! First Steps to Starting Your Business --> This workshop will focus on the basics of starting a small business in DC. From licensing to business plan prep, this workshop will help participants interested in starting a business or securing financing for an existing business. Workshop technical assistance training will cover:
• Business Basics: registering and licensing
• Financing: micro-loan programs
• Location, Location, Location: brick and mortar, home-based, or mobile businesses
• Five things that every small business should know: tax-incentives in the District
Presenter: Lourdes Morales, Latino Economic Development Center

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Free

Small Biz Workshop 2 - Get Your Business Online

12:45 PM – 2:00 PM Get Your Business Online --> This workshop will focus on the various ways small businesses can increase their online presence - from discussing the benefits of having a website to using search engines and ads to increase a business’ visibility. Subject matter experts will introduce entrepreneurs to tools to grow and promote their businesses online.
Workshop technical assistance training will cover:
• The benefits of going online to grow an existing business.
• The added advantages to promoting goods and services online.
• How to use Google Ads.
• How to use other online tools like Google Analytics and Google Alerts.
Presenter: Marla Bilonick, Latino Economic Development Center

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Free

Small Biz Workshop 3 - Social Media and Your Business

2:15 PM – 3:30 PM Digital Grapevine: Social Media and Your Business --> In the business world, technology impacts how businesses engage with their customers. In fact, social media is taking the small business community by storm! This workshop will focus on helping small business owners adopt and leverage social media to market their products and services. Participants will learn the basics about various social media platforms and how these platforms can be used to increase clientele.
Workshop attendees will receive technical assistance training about the following:
• What is out there? What types of social media platforms exist?
• Why does social media matter to small businesses?
• How do I know what social media platforms are important to my business?
• What is engaging content?
Presenter: Joycelyn Tate, Broadband Policy Consulting

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Free

Resident Workshop 1 - For the Love of Money

10:00 AM – 11:15 AM For the Love of Money – A Family Affair --> BankonDC will host this workshop and explain the basics of online banking, budgeting and financial digital literacy. Two Mompreneurs, who have mastered the lost art of co-parenting and stretching a family budget, will also be on hand to demonstrate how to take full advantage of the savings and special deals online. Family leaders and household CEOs will learn practical digital saving and spending strategies. Through banking education and practical online tools available to anyone, participants will leave with a treasure map of cost saving tools.
Presenters: Sybongile Cook, Bank on DC with Postelle Birch-Smith, Budget Consulting, Melissa Quick, NuLevel

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Free

Resident Workshop 2 - Movin’ on Up: Tech + Work

12:45 PM – 2:00 PM Movin’ on Up : Tech + Work --> In this workshop, you will learn about savvy and updated technology tools to gain employment, advance your career in an organization or grow professionally. The session will cover various online platforms and applications and strategies for leveraging these for professional development. Participants will learn strategies for establishing an online presence, explore various types of online networking groups, and consider outside-the-box methods of communication. In this workshop, participants will gain a better understanding of why technology use is necessary for every professional. Presenter: Jonathan Rick, The Jonathan Rick Group

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Free

Resident Workshop 3 - What’s Love Got to Do with IT?

2:15 PM – 3:30 PM What’s Love Got to Do with IT? Relationships in a Digital Age --> Technology has become a powerful tool for those looking to find true love--or reconnect with an old flame. This workshop will teach residents how social media and digital technology can be used to start, maintain, and improve their relationships. From accessing resources that support healthy relationships to online dating to using apps to find exciting date ideas, participants will learn how technology can be used to enhance their love lives.
Workshop attendees will receive technical assistance training about the following:
• Accessing relationship resources
• Learning when it’s time to “unplug”
• Knowing how much is too much to share online
Presenter: Ayize & Ayanna Ma’at, B Intentional, LLC

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Free

Nonprofit Workshop 1 - Engaging Adaptive Learners

10:00 AM – 11:15 AM Inclusion for All: Engaging Adaptive Learners --> Presenters will introduce tools to enhance use of broadband technology to engage adaptive learners including seniors, hearing and visually impaired individuals, and individuals with language barriers. During the workshop, experts in this field will share best practices and success stories of how community-based organizations (CBOs) use technology to build a more inclusive community for special populations. Presenters will also share resources that are available for organizations that would like to expand the services offered to adaptive learners. Participants will have an opportunity to share the challenges and best practices for engaging adaptive learners using technology.
Presenters: Ade Jimoh, Connected Living, Alicia Johns & Kaz Ross, Assistive Technology Program for DC

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Free

Nonprofit Workshop 2 - Digital Message, Digital Money

12:45 PM – 2:00 PM Digital Message, Digital Money --> Community-based organizations (CBOs) are often at the forefront of social change, inspiring others to join them in advancing social good. CBOs, however, often struggle with trying to foster a consistent and meaningfully relationship. Experts will share why a “multichannel” approach is so effective at growing and engaging your base of support while fundraising along the way. You'll learn how community-based organizations are using email, websites, social media and online platforms to support their core programs. For CBO leaders unfamiliar with online communication channels, the workshop will also give you 10 ideas for to jump start your online program.
Presenters: Bryan Casler, Salsa Labs, Riche Zamor, 4site & Elisabeth Crum, Omni Studio

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Free

Nonprofit Workshop 3 - Social Media for Nonprofits

2:15 PM – 3:30 PM Beyond the Tweet, Like, Pin, Follow, and Friend: Meaningful Social Media Strategies for Nonprofits --> The benefits of social media for social good are numerous. This introductory workshop will allow nonprofits with limited budgets yet creative willingness to determine social media strategies for outreach. Learn how to leverage a campaign to deepen engagement, track data, and reach a larger target audience with 10 meaningful strategies nonprofits can use or improve quickly.
Workshop attendees will receive technical assistance training about the following:
• How to deepen engagement with existing & new supporters
• How to manage advocacy campaigns through social media
• Tracking your data from Facebook or Twitter
• Converting newsletters into smaller messages
Presenter: Tracy Murray, DiversiTech

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Free

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Event Details

A day devoted to hands-on technology learning for work and play! Join hundreds of DC residents, businesses, nonprofits, and public/private sector digital experts to take your life or organization to the next level.

Saturday, May 18, 2013 from 9:30 AM to 4:00 PM (EDT)

Organizer

Connect.DC - OCTO's Digital Inclusion Initiative

Connect.DC was established by the Office of the Chief Technology Officer (OCTO) of the District of Columbia Government to draw attention to the advantages of technology and collaborate with government, nonprofit, and corporate entities to advance citywide broadband access and education initiatives. Connect.DC is funded by a combination of OCTO resources and two American Recovery and Reinvestment Act (ARRA) grants—State Broadband Initiative (SBI) and Broadband Technology Opportunities Program (BTOP)—through the National Telecommunications and Information Administration (NTIA) at the United States Department of Commerce.