Hövding hits the streets of London with cycle couriers

UK-based Cycle courier Absolutely has announced a new safety initiative in collaboration with Hövding.

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UK-based Cycle courier Absolutely has announced a new safety initiative in collaboration with Hövding.

The roll-out of this safety product will enable Absolutely to further expand safety measures for its push-bike couriers and increase their protection when delivering within London.

Wearing distinctive Absolutely x Hövding cycling jerseys, along with their Hövding airbags, Absolutely couriers will cycle around London for an initial three month trial. The two companies hope this initiative will raise awareness of urban cycling safety in London.

“We pride ourselves on our knowledge, experience and heritage as well as the safety of our people,” said managing director of Absolutely Jeremy Thompson. “Hövding is a good example of deploying technology in our business for the benefit of our cycle couriers and leading the way in London. “

“We very much hope to see this world leading technology being deployed not only within our business but also throughout the UK to reduce injuries and fatalities. According to TFL’s 2015 report released in June 2016, there were 387 serious cyclist injuries in London, of which nine were fatalities. Ensuring our couriers have adequate protection is of paramount importance to us and following our partnership with Hövding, we intend to lead the field.”

CEO of Hövding Fredrik Carling added: “Hövding is always looking for opportunities to partner up with other forward-thinking companies that encourage and promote cycling safety. Absolutely is a tremendous ambassador for our product and we are proud to be a part of an initiative that will improve the safety of hard-working couriers. Additionally, we hope that by having a successful partnership we can effectively introduce our product and drastically reduce the number of road deaths in the UK.”