Mission - Vaporactive

As an innovative company that creates sportswear using the most advanced technologies in every possible aspect, Mission had an ambitious task to exquisitely visualize as many important feautures as possible in a single commercial spot.

We've decided to build the tension throughout the video by creating the stylized shirt production process. The threads that feel organic in motion are sewing the t-shirt that instantly becomes the definition of action. The speed is converted into the heat and the technology reacts immediately with a water explosion as a visual metaphor of the process that keeps the moisture level at minumum.