In looking through the results, one very interesting one was the Calvin Klein – Concept ad, which came in with a Swipp Index of +1.4, which put it in the middle of the pack. However, and perhaps not surprisingly, we see a pretty significant split down gender lines. The ladies liked it. The dudes, not so much.

The Alex and Ani spot confused the heck out viewers, which was reflected in the commercial’s low Swipp Index (key comments included “Clothing line or jewelry? WTF?” as well as “Wha?” and the ever-telling “?”). Alex and Ani came in at a -2.7.

So, what did you think of the commercials? The SwipperBowl site is still live, if you want to see the rest of the results and share your thoughts.