Brand Messaging on Google and 5 Other Digital Travel Trends

Dan Peltier, Skift

- Dec 19, 2015 9:00 am

Skift Take

These are the digital travel trends we were talking about this week.

— Dan Peltier

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Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

Photo Credit: Marriott.com wants to be known as a value-oriented and mobile-savvy brand. In Google Hotel Ads, Marriott.com markets itself the blurb, 'Best Rate Guaranteed. Mobile Check-In.' Pictured are some Residence Inn guests, including one with a smartphone, enjoying The Mix social gathering. Marriott International