Sunday, February 6

Unique, twice

You’d think that a company that made its reputation by churning out billions of identical products could cook two of its breakfast sandwiches for this ad. But look closely: They put together one perfect egg-sausage-cheese thingie, took its picture, then printed it twice. Maybe it’s so hard to make even one of these look good enough to eat they figured they’d better stay with a winner rather than try to duplicate it.