Interviews

How do you evaluate heuristics? Dr. Gigerenzer emphasizes the two different existing approaches that describe the state of the field. In the descriptive approach, researchers try to find out whether people actually use a particular heuristic. In the...

Against popular belief, there are instances where simple heuristics are not only faster and easier to apply, but they can reliably outperform more complex and exhaustive algorithms. The reason for this is uncertainty of natural environments and the...