Marty Nemko is the author of Careers for Dummies, as well as hundreds of articles in national magazines.

This month, the California Writers’ Club has harnessed the wisdom of Bay Area author and career coach Marty Nemko. At our regular meeting, Sunday September 16th, he’ll speak to how to apply career-building knowledge and hip wisdom to your literary pursuits.

As a career coach, would you say that creative writers need to plan their careers in the same way that other job seekers do?

First, I’m assuming that by “career,” you’re talking about people who expect to make at least a modest living from their writing and ancillary activities such as paid speaking engagements.

Of course, a small percentage of successful writers succeed because of raw talent, great connections, and, yes, luck—being at the right place at the right time with the right writing. Alas, that’s too rarely the case, so let’s focus on the more typical situation. There are three key factors. On the following continua, the more to-the-right, a writer is, the greater the chances of pecuniary success.

Of course, beyond those three, there is that ineffable but central factor of talent. There are many ways to try to assess talent, all of them imperfect: Internal self-appraisal, comparing your work with that of writers you respect, feedback from respected people—especially those you’re not paying, your previous publication record, and contest results.

What are some similarities and differences between setting up a regular job search and seeking to develop your career as a writer?

As in most job searches, alas, connections matter. Perhaps that’s even more so in writing because judging of writing is so subjective. If someone likes you as a person, that halo tends to spread over your work. So, while I must admit I do not practice what I’m going to recommend, it helps to regularly connect—at book fairs as well as in writing solid and human queries— with people with the power to help you make that middle-class living as a writer. Typically, that means editors and media outlets that pay writers well. That isn’t always the biggest publications. For example, I’ve written 20 articles and essays for TIME’s Ideas section and, although I’m not shy about negotiation, they said, “The pay is zero. Take it or leave it.” Alas, the outlets that tend to pay well tend to do that because they otherwise couldn’t attract good writers. So, a trade publication or a mutual fund may, alas, be more likely to pay writers decently. Of course, check Writer’s Digest for a fuller look at writer’s pay.

And of course, you need to send your stuff out to lots of potential publishers, recognizing that even the work of well-published writers get rejected a lot.

Are you going to discuss how you can get a ‘day-job’ that encourages some writing and fosters one’s creativity or are you going to focus more on approaching your own writing like an entrepreneur: writing for paid publication, building your platform, etc?

This Sunday, talk to Marty Nemko about your writing career

I’m not planning to talk much about that. The advice in my previous answers, of course, pertains. Common sense dictates that if you’re not yet making a living at your writing, unless you’re living off of someone else’s money, you’ll need a day job. And of course, most writers would find it more fun and facilitative of writing to work in an environment such as a bookstore or a place/people you’d be writing about. So, for example, if you’re planning to write about life as a waitperson, take such a job, as Barbara Ehrenreich did in preparing to write Nickel and Dimed.

It’s a reality that many writers will need some sort of day-job, at least for part of their writing lives. Would you advise writers to go for day jobs that involve creativity, writing, etc. or does it tend to work best to have a position that doesn’t require as much stress and leaves time for writing on the side?

Stress so often is internally caused. Some people can work in what’s widely deemed a high-stress job (e.g., Emergency Medical Technician) and be calm. So, there is no one-size-fits-all answer. I’d rather suggest that each writer decide what sort of job yields the optimal combination of money, flexibility, low-stress, short commute/work from home, and facilitates their writing.

What do you think is the biggest attitude shift, or action, that a writer can take that would help them better plan or advance their careers? What are some misconceptions or mistakes that hold us back professionally?

Alas, it’s hard to get honest feedback. Most teachers are inclined to be encouraging. Friends find it awkward to say, “You’re not good enough to expect to make a living from your writing.” In addition, we hear messages that we all deserve good self-esteem. So, a lot of writers (and many others) have unwarranted optimism, sometimes because, deep down, they don’t want a “real” job.

So the big attitude change I’d wish on writers is that they make a clear-eyed assessment of their potential to make a living as a writer. If they have inadequate information to make that decision, they need to get sufficient such information, for example, by asking for honest feedback. Of course, if they choose to write without expecting to make a living at it, write on!

What advice would you give to Writers’ Club members who are retired or who are homemakers and who are really writing as a hobby rather than a career?

I’m feeling relaxed having read that question. Even though I’ve made significant money from my writing, my net hourly wage is low and, importantly, looking back, the main benefits I have derived from my writing are not pecuniary: I like the process of writing, I like the thought that my writing will help people, and I like that writing clarifies my thinking about a subject.

What in your presentation will be useful to them?

I like to think my talk will be useful to most people and hopefully at least moderately entertaining. I promise it will be an honest look at my life as a writer—beauty marks and warts.

Thank you very much! We look forward to meeting you and hearing you in person on Sunday the 16th.

Marty Nemko’s books have been published by Ten Speed/Random House, Avon, Barron’s, and Wiley, including the just published Careers for Dummies. He’s written 20 articles for TIME’s Ideas section, a column for The Atlantic, an eight-part series, “What’s the Big Idea” for the Washington Post’s Innovations section, 100 pieces for U.S. News, 1,240(!) on PsychologyToday.com, plus five years as columnist on the front page of a section of the Sunday San Francisco Chronicle before going national. That’s all while being a full-time career and personal coach (the SF Bay Guardian dubbed him “The Bay Area’s Best Career Coach” and being in his 29th year as host of Work with Marty Nemko on KALW 91.7 FM (and NPR San Francisco).

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