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Tuesday, February 23, 2010

Mossad T-shirt sales explode

SALES OF Mossad-themed T-shirts, available by mail order, have risen tenfold since the Israeli spy agency was linked to last month’s assassination in Dubai.

Despite the fact that Israeli leaders are refusing to confirm or deny Mossad involvement, orders for the garments have flooded in over the past few weeks – from Israelis and particularly from diaspora Jews.

Eran Davidov, marketing manager of a top mail order company selling Israeli-made products, told The Irish Times they have been overwhelmed by demand since they launched a special “Show off your Mossad and Israeli pride” campaign earlier this week.

“Don’t Mess With the Mossad” next to a picture of a pistol is top of the T-shirt range. Another popular T-shirt has the word Mossad with the letter “o” replaced by a circular target used on a rifle range, with the organisation’s title underneath: “The Institute for Intelligence and Special Operations.” The word Mossad in Hebrew next to a pistol is also on offer.

Mr Davidov said that since the launch of the marketing campaign the company has received dozens of e-mails and blog messages expressing pride in the ability of Mossad to strike with impunity throughout the Arab world.

Mossad-theme souvenirs are now definitely in.

Israeli army or T-shirts with pro-Israel slogans have been popular for years among Jewish tourists visiting Israel, particularly with Jewish American teenagers.

Ironically, they are often purchased from Palestinian merchants in the winding alleyways of Jerusalem’s old city.

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