mDialog Signs Jeffrey Anderson & Tim Street

SAN FRANCISCO, CA -- (Marketwire) -- 06/07/10 -- mDialog, a leading mobile video and in-stream ad management platform, today announced the hiring of two new senior employees to handle the influx of business to the dynamic video ad-insertion platform for the iPad, iPhone and iPod Touch: new Senior Vice President of Business Development Jeffery Anderson and Vice President of Mobile Video Tim Street. Both bring an impressive amount of skill and know-how to mDialog, including Jeff's experience in advertising and sales with the likes of Microsoft, AOL/Adcom and leading Canadian media corporation CanWest, and Tim's hands-on experience -- and success -- in creating, delivering and monetizing web video.

Jeff Anderson, most recently of Microsoft Advertising's Toronto office, brings to mDialog a wealth of experience in advertising and sales at both top-level technology and media corporations. Over the course of two years at Microsoft Advertising, Anderson was an integral part of growing the Coastal Contact business, a leading client. With his sales and advertising background and familiarity with corporate technology and media on both the sell and buy sides, Jeff will be key in reaching out to potential clients looking to deliver and monetize their video content through HTML5 for the iPad, iPhone and iPod Touch.

Tim Street is moving to mDialog after finding great success as a writer, producer and director of viral videos -- his online videos total over 40 million downloads -- and as a new media consultant. Topping Mashable's list of Social Media VIPs in Los Angeles, Street's intimate knowledge of Pay-Per-View TV, Cable VOD and the web video space -- as well as his studio and television network connections -- will make him highly effective in showcasing mDialog's mobile video and streaming and VOD content delivery platform to content owners and creators in Hollywood and elsewhere on the west coast.

"We're extremely excited to have Jeff on board to head up our business development efforts. His track record in online media and advertising, along with his drive, is hard to match. And when you combine Jeff's talents with Tim's innate understanding of online video and audience engagement strategies, our advertising and video engagement services will be well represented," commented Greg Philpott, President and Founder, mDialog.

About mDialogThe mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of services to manage and stream high-res video, with in-stream advertising, to mobile devices. The mDialog's Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and mobile device level ad frequency capping.