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The increase in competition, buoyed by the ease in which one can start a business these days, had led to market saturation. But, despite the vast number of startups formed over the past few years, very few have actually achieved success and longevity, hence the fact that many are dying out. Now, the reason behind this more often than not stems from a lack of interest from consumers. It is very important to be able to make your startup more attractive, and this is where companies like InventHelp are so important. They can change the way you approach the company and will alter your business dynamic.