In 2015, Bytemark’s technology will enable Toronto passengers to use
smartphones as tickets.

November 06, 2014 09:31 AM Eastern Daylight Time

NEW YORK & TORONTO--(EON: Enhanced Online News)--Bytemark,
a pioneer in mobile ticketing for transit, today announced that Metrolinx,
Toronto’s regional public transportation provider, has selected the
company to develop a mobile ticketing solution for its upcoming rail
service, Union
Pearson Express. In addition to a free mobile app, which will give
UP Express riders the ability to buy and store rail tickets on their
smartphones, Bytemark’s solution will support ticket sales both online
and onboard.

Bytemark will release the app in spring 2015, shortly before UP Express
becomes operational. After downloading the free app to their smartphone,
riders can purchase e-tickets that generate custom QR codes and can be
stored on their phone. Conductors will be able to sell, print and
validate tickets onboard using the 120+ handheld devices Bytemark will
deploy. Additional features, including the ability to purchase tickets
online via travel sites such as Expedia and Kayak, will also be part of
Bytemark’s custom-built solution.

The app will mark the first mobile ticketing solution for Toronto-area
transit and Bytemark’s first mobile ticketing solution outside of the
United States. UP Express is a $456 million project that will connect
Union Station in downtown Toronto to Toronto Pearson International
Airport. Once operational in 2015, an estimated 5,000 daily travelers
will enjoy convenient, reliable and rapid service in a relaxing and
stress-free atmosphere.

About Bytemark

A New York City startup with offices in the UK and Australia, Bytemark
provides mobile ticketing and payment solutions for transit,
attractions, and events. In January 2012, Bytemark launched the first
mobile ticketing app for a major U.S. transit agency, the NY Waterway
app, and the company continues to provide its partners with the
necessary tools to navigate the rapidly evolving mobile ticketing
industry. Transit has been underserved by the expansion of mobile
technology, and Bytemark is working to bridge the gap between the
transit industry and North America’s growing technology sector. For more
information, visit www.Bytemark.co.