I am all for capitalism, but this seems to show it is all about the money. The companies producing these products have found the traditional media more than happy to report the hype. The trouble is it does nothing to represent the products. People aren’t saying “Wow they made $99 zillion dollars. I need to go buy that.” People aren’t telling there friends that either. They are buying them because they are great experiences and that what they are talking to their friends about.