Blog Posts From The Brave Programmer

What is The Purpose of Your Next Blog Post?

May18

Written by:2010/05/18 01:14 PM

Why do you write blog posts? Is there some thing that you hope to achieve by your post? If your blog post has no purpose, why write one at all.

You might say that you are posting just for fun, or that blogging is a hobby. No matter, every post should have a purpose. Whether it is to educate and inform, or whether it is to appeal to the intellect or emotions, your posts need to accomplish something.

Your overall blog might have a well defined purpose and goal. Break that down a bit into each blog post.

What is the purpose?

The purpose of any blog post or blog for that matter will vary substantially. Depending on your overall blog niche, your target audience, you're chosen subject matter, your knowledge on the subject and more.

Can you write down or explain the purpose of your blog post with one sentence. If not, you readers will also find it difficult to figure out the purpose of the post. It will leave the confused and frustrated.

Take your one sentence purpose and put that at the top of the post. Almost like a post mission statement.

A few questions to consider before writing

Am I just trying to fill a blank space with meaningless words because I haven’t blogged in 24 hours

What is my point

What am I trying to say

How should this post affect the reader

Am I trying to inform and educate, provide facts and knowledge

Do I want to appeal to intellect or emotions

Am I just advertising my skills

Do I want to convert readers into subscribers, loyal readers, friends, etc.

Am I dispelling a lie

Am I trying to provoke discussion

Am I promoting a product or selling something

Am I promoting or branding myself

How having a purpose affects your writing

Having purpose to your writings brings so much to the table as far as quality content is concerned. After all Content is King. Good quality content is what is going to make you stand out from the crowd.

Having purpose can affect your writing in the following ways.

Keeps your posts structured

Keeps you on point

Keeps your posts concise with no extra riff-raff

Gives you passion and excitement

Drives you to write better quality content

You inject personality

You write from the heart

How having a purpose affects your readers

Realize this one thing, your readers are everything to your blog. How and what you write will affect them ether positively or negatively. A blog and post with no direction, no purpose, will affect your readers negatively.

Having a purpose for each blog post will affect your readers in one or more of the following ways:

You will inspire them

You will teach them

You will encourage them

You will make them laugh

You will make them cry

You will change their way of thinking

You will cause them to be inquisitive

You will ensure feedback and engagement

You will win them over

You will leave them coming back for more

You will influence them in some way

You will leave a legacy

Conclusion

Do you blog with purpose? If not, perhaps that’s the reason why you do not have as many readers or subscribers as you can. Perhaps that’s the reason why your traffic is so low.
What is your next blog post and what do you hope to achieve with it. Let us know in the comments below.

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