The Value In Virtual And Augmented Reality

In 2015, the virtual reality (VR) and augmented reality (AR) industry was widely heralded as the next tectonic shift in computing. But it’s also an industry that investors are cautious to enter while everyone’s cards are still face down. It may take years before mass consumer adoption, but in 2016 we still have a huge opportunity to help shape this industry.

The thesis of VR/AR is that, as a new interface, it will take over many parts of existing interfaces, including real life, such as shopping, education and some forms of live entertainment — and, of course, the Internet. But the true magic and innovation is what we’ve only been able to imagine as part of science fiction: traveling back in time, teleporting to a different location and being with people who are no longer with us.