Sony Digital Paper

Market Sony’s new device to compete with other e-readers, Kindles and iPads.

THE BRIEF
Market Sony’s new device to stick out in a competitive market filled with e-readers, kindles and iPads. Must attract professionals in the paper-intensive environments of law, higher education and entertainment.

MY VISION
To create a minimalistic design which showcases the product, features and capabilities. Utilizing a clean, monochromatic design with subtle colors to bring the product to the foreground. I art directed the photo shoots to capture specific product shots, and created instructional aids and custom icons to highlight the most important information.