4imprint Sales Rise 20%

Counselor Ranks 4imprint As 2nd-Largest Distributor

London-based 4imprint Group plc, the parent company of Top 40 distributor 4imprint (asi/197045), has announced that its revenues for the six months ended June 27, 2015, increased 20%, reaching $231 million. Roughly 96% of those revenues – or $222 million – were generated by the firm’s North American business.

“We are pleased with our first half results as they are very much in keeping with our strategic objectives,” Kevin Lyons-Tarr, CEO of 4imprint, told Counselor. “The results reflect the hard work of our team and our supplier partners to create a great experience for our customers.”

Apart from sales, 4imprint’s financial numbers remained strong in the first half of 2015. Underlying pre-tax profits jumped by 25% to $12 million. The company also now holds net cash of $28 million – $10 million more than it held in December of 2014. The firm said it received more than 450,000 orders through June, about 21% ahead of this point in 2014.

“The organic growth of the business continues to be driven by a wide variety of data-driven online and offline marketing techniques designed to attract new customers, and then encourage them to place further orders,” said John Poulter, executive chairman of 4imprint. “In the first half, the business generated robust growth in orders from new customers, benefitting from the use of previously established methods, but also the continuation of successful new marketing techniques implemented in 2014.”

Counselor ranks 4imprint as the second-largest distributor in the industry, after the firm reported 2014 North American ad specialty sales of $399 million.