Overall, revenue was up to $1.26 billion for the quarter, a 32 percent gain over Q3 2011 and the third consecutive quarter of higher revenues.

The company is reporting $1.09 billion in ad revenue for the quarter, a 36 percent increase year-over-year. That sum represents 86 percent of Facebook’s total revenue.

Perhaps most importantly, Facebook says that 14 percent of its ad revenue came from mobile. That’s been something of an achilles heel for the company and it’s imperative that this number grow in the future as mobile use of Facebook itself grows.

To that point, Facebook says it had 604 million monthly active mobile users at the end of September, a 61 percent increase over a year ago.

About The Author

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.