As stated by the founders Dr. Jürgen Brock and Godehard Gerling, the funding will enable the company to develop and market the trading plattform for professionals in the agricultural sector.

The exchange specializes in the direct national and international trade of livestock. The initial focus is on productive cattle, breeding cattle, fed cattle, slaughter cattle, embryos and semen – a market estimated worth more than €1.5bn annually in Germany.