Category: Marketing

How effectively do you use your free advertising space – your email signature block? Regardless of what you do – whether you have a corporate position, a sales position, are in network marketing, or an entrepreneur – you most likely send out emails every day to people who could turn into potential clients if they were more clear about what you do. This is why you need to capitalize on using your signature block more effectively. Many people you interact

How do you build genuine, profitable relationships? You work at it, stay persistent with your follow-up, and always be authentic. Most importantly, you need to build a good foundation by asking the right questions as you first begin developing the relationship. If you are new to the area, traveling, trying out a new networking group, looking to get more plugged into a group you currently attend, or you just want to make more connections with people in your community, the

Before potential prospects, referrals, or vendors ever meet you, they have already developed their first impression of you. It is now standard practice to research people online before meeting with them face-to-face. That first impression they develop is a great determining factor in how quickly they do (or don’t) decide to do business with you. Other determining factors people use in how they decide with whom to do business consists of the Know-Like-Trust factor. This means they have to know

Are Your Marketing Tactics Compliant with the CAN-SPAM Regulations? Avoid getting shut down electronically by knowing the updated rules. It is confirmed over and over again, day in and day out, that one of the largest attributing factors to success in any business is the authentic relationships you build. Quality relationships are built person-to-person through referrals, introductions, face-to-face meetings, and direct communication – even if you are not in the same geographical area. Those relationships, whether in-person or virtual, then

What is your strategy when you enter the room for a networking event, attend a conference, or participate in a vendor exhibit? If you don’t have a strategy, your effort will not be targeted toward a desired outcome – and that will impact your results. The good news is that by the time you are finished reading this post, you will always have a strategy at hand so you can target not only your networking efforts, but also your follow-up