Tourism Storytelling, Social Media and Mobile | Scoop.ithttp://www.scoop.it/t/tourismstorytelling
All the new curated posts for the topic: Tourism Storytelling, Social Media and MobileTue, 03 Mar 2015 23:35:28 GMTAndrea Rossi2015-03-03T23:35:28ZTourism Storytelling, Social Media and Mobile | Scoop.ithttp://img.scoop.it/-W5evty-urYfuTDwlRed7X96MkXN2Bo-CBIMTdOCamM=http://www.scoop.it/t/tourismstorytelling
Location Based Transmedia Storytelling: Enhancing the Tourism Experience #PhDThesishttp://www.scoop.it/t/tourismstorytelling/p/4038364239/2015/03/03/location-based-transmedia-storytelling-enhancing-the-tourism-experience-phdthesis
<p>Our society is built upon stories. It is through them that we communicate and make&nbsp;sense of our environment. In today&rsquo;s multi-screen world, storytelling has become&nbsp;increasingly complex, with storytellers having at their disposal a multitude of channels to&nbsp;engage with a more active, connected and multitasker audience.</p><p>Transmedia storytelling is blossoming in entertainment and marketing, however its&nbsp;role in tourism remains to be studied.</p><p>This research aims to understand the impact of the use of location based transmedia&nbsp;storytelling techniques in tourism, particularly the advantages, disadvantages and to identify&nbsp;the best practices.</p><p>It uses a mixed methods collection where several case studies are comprehensively&nbsp;examined and a pilot experience - TravelPlot Porto - is designed and implemented.</p><p>This exploratory investigation contributes to an emerging theoretical understanding of&nbsp;location based transmedia storytelling.</p><p>The findings reveal location based transmedia storytelling can solve, at some degree,&nbsp;the specific tourists needs. It can be used in the future of tourism communication and</p><p>marketing strategies since it directly increases the engagement and visibility of destinations</p><img src='http://www.scoop.it/rv?p=4038364239&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038364239/2015/03/03/location-based-transmedia-storytelling-enhancing-the-tourism-experience-phdthesis'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>repositorio-aberto.up.ptTue, 03 Mar 2015 09:19:06 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038364239/2015/03/03/location-based-transmedia-storytelling-enhancing-the-tourism-experience-phdthesisAndrea Rossi2015-03-03T09:19:06Zhttp://repositorio-aberto.up.pt/handle/10216/78161The State of Digital Marketing in 2015 - INFOGRAPHIChttp://www.scoop.it/t/tourismstorytelling/p/4038184351/2015/02/28/the-state-of-digital-marketing-in-2015-infographic
<img src='http://img.scoop.it/-W5evty-urYfuTDwlRed7Tl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Did you know that 40 percent of the world&rsquo;s population &ndash; about 3 billion people &ndash; use the internet? <br> <br>Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.</blockquote><img src='http://www.scoop.it/rv?p=4038184351&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038184351/2015/02/28/the-state-of-digital-marketing-in-2015-infographic'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.adweek.comSat, 28 Feb 2015 11:08:50 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038184351/2015/02/28/the-state-of-digital-marketing-in-2015-infographicAndrea Rossi2015-02-28T11:08:50Zhttp://www.adweek.com/socialtimes/digital-marketing-2015/615806The State of Digital Marketing in 2015 - INFOGRAPHICThe $19-billion question: Is Snapchat the new television?http://www.scoop.it/t/tourismstorytelling/p/4038182366/2015/02/28/the-19-billion-question-is-snapchat-the-new-television
<img src='http://img.scoop.it/CTi6Sv4Nk6MPwICGe1MB1zl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><img src='http://www.scoop.it/rv?p=4038182366&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038182366/2015/02/28/the-19-billion-question-is-snapchat-the-new-television'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>gigaom.comBusinessSocial-MediaDigital-ContentMobileSat, 28 Feb 2015 11:04:53 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038182366/2015/02/28/the-19-billion-question-is-snapchat-the-new-televisionAndrea Rossi2015-02-28T11:04:53Zhttps://gigaom.com/2015/02/24/the-19-billion-question-is-snapchat-the-new-television/The $19-billion question: Is Snapchat the new television?Customer service gamificationhttp://www.scoop.it/t/tourismstorytelling/p/4038183340/2015/02/28/customer-service-gamification
<img src='http://img.scoop.it/neOIEanoIdKdb0-HXDNakjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> How enterprise gamification can be used in call centers and contact centers for customer service gamification. How to use gamification to balance AHT, FCR and &hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038183340&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038183340/2015/02/28/customer-service-gamification'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.slideshare.netSat, 28 Feb 2015 11:02:59 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038183340/2015/02/28/customer-service-gamificationAndrea Rossi2015-02-28T11:02:59Zhttp://www.slideshare.net/galr10/customer-service-gamification-45007583Customer service gamificationConducttr Feature Cataloguehttp://www.scoop.it/t/tourismstorytelling/p/4038182350/2015/02/28/conducttr-feature-catalogue
<img src='http://img.scoop.it/dMlxotgqkpDsC-DfCqi8Zjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Finally we've made a start at cataloging all Conducttr's features! This is just the beginning. We believe that audience building should be integral to the crea&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038182350&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038182350/2015/02/28/conducttr-feature-catalogue'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.slideshare.netSat, 28 Feb 2015 11:01:27 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038182350/2015/02/28/conducttr-feature-catalogueAndrea Rossi2015-02-28T11:01:27Zhttp://www.slideshare.net/tstoryteller/conducttr-feature-catalogueConducttr Feature CatalogueLa mécanique du choix dans la narration interactivehttp://www.scoop.it/t/tourismstorytelling/p/4038182323/2015/02/28/la-mecanique-du-choix-dans-la-narration-interactive
<img src='http://img.scoop.it/_kngmWYeC9UnoXuyRgVONjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Cet article fait partie d&rsquo;une collection de ressources sur la cr&eacute;ation interactive et transmedia. Inscrivez-vous ici et &hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038182323&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038182323/2015/02/28/la-mecanique-du-choix-dans-la-narration-interactive'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>medium.comBenjamin HoguetinteractivitéSat, 28 Feb 2015 10:56:30 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038182323/2015/02/28/la-mecanique-du-choix-dans-la-narration-interactiveAndrea Rossi2015-02-28T10:56:30Zhttps://medium.com/interactivite-transmedia/la-m%C3%A9canique-du-choix-dans-la-narration-interactive-e9ef5fa20993?source=tw-lo_b61fc5886f9d-1424774053772La mécanique du choix dans la narration interactiveHow To Structure A Killer Content Marketing Campaignhttp://www.scoop.it/t/tourismstorytelling/p/4038185021/2015/02/28/how-to-structure-a-killer-content-marketing-campaign
<img src='http://img.scoop.it/jZ2SkF2YElapgDMJSH7oMzl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This couldn&rsquo;t be further from the truth. Content marketing is an art, of strategy&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038185021&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038185021/2015/02/28/how-to-structure-a-killer-content-marketing-campaign'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.business2community.comSat, 28 Feb 2015 10:41:50 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038185021/2015/02/28/how-to-structure-a-killer-content-marketing-campaignAndrea Rossi2015-02-28T10:41:50Zhttp://www.business2community.com/customer-experience/structure-killer-content-marketing-campaign-01161397How To Structure A Killer Content Marketing CampaignTwilight studio Lionsgate partners with Telltale Games for transmedia ‘Super Shows’ - Gameplanet Australiahttp://www.scoop.it/t/tourismstorytelling/p/4038184015/2015/02/28/twilight-studio-lionsgate-partners-with-telltale-games-for-transmedia-super-shows-gameplanet-australia
<img src='http://img.scoop.it/4fPUL5TOgwlTkoZtlAcGezl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Former Electronic Arts CEO also on board.</blockquote><img src='http://www.scoop.it/rv?p=4038184015&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038184015/2015/02/28/twilight-studio-lionsgate-partners-with-telltale-games-for-transmedia-super-shows-gameplanet-australia'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.gameplanet.com.auSat, 28 Feb 2015 10:38:23 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038184015/2015/02/28/twilight-studio-lionsgate-partners-with-telltale-games-for-transmedia-super-shows-gameplanet-australiaAndrea Rossi2015-02-28T10:38:23Zhttp://www.gameplanet.com.au/news/g54ecee0a0c5e2/Twilight-studio-Lionsgate-partners-with-Telltale-Games-for-transmedia-Super-Shows-/?referrer=http%3A%2F%2Fwww.google.fi%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D3%26ved%3D0CC0QqQIwAg%26url%3Dhttp%253A%252F%252Fwww.gameplanet.co.nz%252Fnews%252Fg54ecee0a0c5e2%252FTwilight-studio-Lionsgate-partners-with-Telltale-Games-for-transmedia-Super-Shows-%252F%26ei%3DL2DtVIHHEYO8ygPK4oL4Ag%26usg%3DAFQjCNG5zdAKjp3sxznopRdEI-nulOMlRQ%26sig2%3DYWhDR9j5dzf0069ecSTOugTwilight studio Lionsgate partners with Telltale Games for transmedia ‘Super Shows’ - Gameplanet AustraliaThe Rise and Fall and Rise of Hasbro's TV Strategyhttp://www.scoop.it/t/tourismstorytelling/p/4038181833/2015/02/28/the-rise-and-fall-and-rise-of-hasbro-s-tv-strategy
<img src='http://img.scoop.it/p8044nk_o18ndMr7DW484Dl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><img src='http://www.scoop.it/rv?p=4038181833&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038181833/2015/02/28/the-rise-and-fall-and-rise-of-hasbro-s-tv-strategy'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.adweek.comStorytellingBusinessToysKidsSat, 28 Feb 2015 10:18:33 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038181833/2015/02/28/the-rise-and-fall-and-rise-of-hasbro-s-tv-strategyAndrea Rossi2015-02-28T10:18:33Zhttp://www.adweek.com/news/television/after-rocky-few-years-hasbro-s-tv-strategy-changing-again-163083The Rise and Fall and Rise of Hasbro's TV StrategyVery Good Stories Radio Show: Digging In To Storytelling Successhttp://www.scoop.it/t/tourismstorytelling/p/4038181790/2015/02/28/very-good-stories-radio-show-digging-in-to-storytelling-success
<img src='http://img.scoop.it/7CD19jQJI2qej5j2npPPOjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Build a better business with story</blockquote><img src='http://www.scoop.it/rv?p=4038181790&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038181790/2015/02/28/very-good-stories-radio-show-digging-in-to-storytelling-success'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.verygoodstories.cominfluencestory craftingstory processstorytelling skillsstory practitionersleadershipbusiness growthstory applicationsSat, 28 Feb 2015 10:14:07 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038181790/2015/02/28/very-good-stories-radio-show-digging-in-to-storytelling-successAndrea Rossi2015-02-28T10:14:07Zhttp://www.verygoodstories.com/radio-show/Very Good Stories Radio Show: Digging In To Storytelling SuccessYour "How to" Series Building Storytelling Skillshttp://www.scoop.it/t/tourismstorytelling/p/4038179820/2015/02/28/your-how-to-series-building-storytelling-skills
<img src='http://img.scoop.it/hg3Sx8bpZRPIVZ4IqV6m2jl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Sam Thurman&rsquo;s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...</blockquote><img src='http://www.scoop.it/rv?p=4038179820&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038179820/2015/02/28/your-how-to-series-building-storytelling-skills'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.annettesimmons.comstory craftingstorytelling skillsvideoSat, 28 Feb 2015 10:12:56 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038179820/2015/02/28/your-how-to-series-building-storytelling-skillsAndrea Rossi2015-02-28T10:12:56Zhttp://www.annettesimmons.com/2015/02/17/the-story-factor-how-to-series/Your "How to" Series Building Storytelling SkillsUK - Perception of Value infographichttp://www.scoop.it/t/tourismstorytelling/p/4038179546/2015/02/28/uk-perception-of-value-infographic
<img src='http://img.scoop.it/7mgqmw-Rbwr0JJP2jDPMgzl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><p>Value is in the eye of the beholder. But what influences the beholder in their perceptions? This infographic looks at the psychology behind our perceptions, noting trends, marketing practices and differing generational attitudes. Including:</p><p>How lobster went from prison food (at one time fetching $0.11/lb) to fine diningHow &lsquo;ancient grains&rsquo; got priceyHow we experience more pleasure from a wine we&rsquo;re told costs more</p><p>Since price positively influences perceptions of quality, and inversely influences perceptions of value, how do sellers of mundane products use history, story, exclusivity, and implied scarcity to change our appetites? Read on to find out a little more about the Perception of Value...</p><img src='http://www.scoop.it/rv?p=4038179546&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038179546/2015/02/28/uk-perception-of-value-infographic'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.vouchercloud.combrand valuebrandingBranding and social mediasocial marketingSat, 28 Feb 2015 09:48:45 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038179546/2015/02/28/uk-perception-of-value-infographicAndrea Rossi2015-02-28T09:48:45Zhttp://www.vouchercloud.com/resources/perception-of-value-infographicUK - Perception of Value infographicWhy Mobile Is the Key to Cross-Channel Commercehttp://www.scoop.it/t/tourismstorytelling/p/4038180121/2015/02/28/why-mobile-is-the-key-to-cross-channel-commerce
<img src='http://img.scoop.it/kIO-akbOg_tr7hrtxFHscDl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> This blurring of on and offline retail is part of trend PSFK is calling Cross-Channel Purchases.</blockquote><img src='http://www.scoop.it/rv?p=4038180121&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038180121/2015/02/28/why-mobile-is-the-key-to-cross-channel-commerce'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.psfk.comSat, 28 Feb 2015 09:20:56 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038180121/2015/02/28/why-mobile-is-the-key-to-cross-channel-commerceAndrea Rossi2015-02-28T09:20:56Zhttp://www.psfk.com/2015/02/braintree-cross-channel-purchases-walgreens-stocknearby-streethub.htmlWhy Mobile Is the Key to Cross-Channel Commerce12 Tools for the 3 Cs of Content: Curation, Creation and Collaborationhttp://www.scoop.it/t/tourismstorytelling/p/4038177956/2015/02/28/12-tools-for-the-3-cs-of-content-curation-creation-and-collaboration
<img src='http://img.scoop.it/0I3FwABM_rNily8W42oUnzl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Thanks to the Content Marketing Institute&rsquo;s report on 2015 Benchmarks, Budgets and Trends, we know that 69% of marketers are creating more content now than they did one year ago. But managing multi&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038177956&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038177956/2015/02/28/12-tools-for-the-3-cs-of-content-curation-creation-and-collaboration'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.business2community.comSat, 28 Feb 2015 09:08:15 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038177956/2015/02/28/12-tools-for-the-3-cs-of-content-curation-creation-and-collaborationAndrea Rossi2015-02-28T09:08:15Zhttp://www.business2community.com/content-marketing/12-tools-3-cs-content-curation-creation-collaboration-0116629012 Tools for the 3 Cs of Content: Curation, Creation and CollaborationHow to Create Great Social Content [infographic] | Rebecca Colemanhttp://www.scoop.it/t/tourismstorytelling/p/4038177758/2015/02/28/how-to-create-great-social-content-infographic-rebecca-coleman
<img src='http://img.scoop.it/qzQE9r-_5n8F4qyzhX2LAjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> My current obsession is content curation versus content creation. When you're creating new content for your Facebook, Twitter, Instagram, what are the rules? We all know that cute animals and inspi...</blockquote><img src='http://www.scoop.it/rv?p=4038177758&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038177758/2015/02/28/how-to-create-great-social-content-infographic-rebecca-coleman'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.rebeccacoleman.cacontent developmentcontentsocial mediacontent creationSat, 28 Feb 2015 08:51:50 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038177758/2015/02/28/how-to-create-great-social-content-infographic-rebecca-colemanAndrea Rossi2015-02-28T08:51:50Zhttp://www.rebeccacoleman.ca/2015/02/20/social-media/how-to-create-great-social-content-infographic/How to Create Great Social Content [infographic] | Rebecca ColemanStory Sharing -- The Core Of Storytelling + Narratopia Gamehttp://www.scoop.it/t/tourismstorytelling/p/4038178561/2015/02/28/story-sharing-the-core-of-storytelling-narratopia-game
<img src='http://img.scoop.it/CdUR4MoSwvabjpW7RDsPmTl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><p>The challenge of natural story sharing <br> <br>So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:</p><img src='http://www.scoop.it/rv?p=4038178561&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038178561/2015/02/28/story-sharing-the-core-of-storytelling-narratopia-game'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.storycoloredglasses.comstory principlesstory processstorytelling skillsGamingstory sharingSat, 28 Feb 2015 08:33:56 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038178561/2015/02/28/story-sharing-the-core-of-storytelling-narratopia-gameAndrea Rossi2015-02-28T08:33:56Zhttp://www.storycoloredglasses.com/2015/02/welcome-to-narratopia.htmlStory Sharing -- The Core Of Storytelling + Narratopia GameFab Infographic: Narrative Lead Nurturing Model To Grow Businesshttp://www.scoop.it/t/tourismstorytelling/p/4038178423/2015/02/28/fab-infographic-narrative-lead-nurturing-model-to-grow-business
<img src='http://img.scoop.it/-VpOtx9zkdqhlgrqGJZRxzl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038178423&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038178423/2015/02/28/fab-infographic-narrative-lead-nurturing-model-to-grow-business'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.business2community.comstory applicationsmarketingbusiness growthstory processSat, 28 Feb 2015 08:24:09 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038178423/2015/02/28/fab-infographic-narrative-lead-nurturing-model-to-grow-businessAndrea Rossi2015-02-28T08:24:09Zhttp://www.business2community.com/brandviews/marketo/nurture-leads-narrative-infographic-01161127Fab Infographic: Narrative Lead Nurturing Model To Grow BusinessBranding Spotlight — What It Is and How to Do it Better.http://www.scoop.it/t/tourismstorytelling/p/4038177425/2015/02/28/branding-spotlight-what-it-is-and-how-to-do-it-better
<img src='http://img.scoop.it/BVa6YWf8W8jop3KIstf0OTl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> So Let&rsquo;s start with clearly identifying what Branding is and what it isn&rsquo;t.</blockquote><img src='http://www.scoop.it/rv?p=4038177425&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038177425/2015/02/28/branding-spotlight-what-it-is-and-how-to-do-it-better'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>medium.comSat, 28 Feb 2015 08:21:07 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038177425/2015/02/28/branding-spotlight-what-it-is-and-how-to-do-it-betterAndrea Rossi2015-02-28T08:21:07Zhttps://medium.com/great-marketing-works/branding-spotlight-what-it-is-and-how-to-do-it-better-a48884899565Branding Spotlight — What It Is and How to Do it Better.Amazing Photos Show Three Friends Couch Surfing Across the UShttp://www.scoop.it/t/tourismstorytelling/p/4038178218/2015/02/28/amazing-photos-show-three-friends-couch-surfing-across-the-us
<img src='http://img.scoop.it/HbEBxMJFimRByNQL5A7n2Tl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Three friends, two dogs and a couch couch surf across the US and show it in a photo series.</blockquote><img src='http://www.scoop.it/rv?p=4038178218&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038178218/2015/02/28/amazing-photos-show-three-friends-couch-surfing-across-the-us'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>inhabitat.comSat, 28 Feb 2015 08:11:43 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038178218/2015/02/28/amazing-photos-show-three-friends-couch-surfing-across-the-usAndrea Rossi2015-02-28T08:11:43Zhttp://inhabitat.com/three-friends-and-two-dogs-couch-surf-in-a-quirky-trip-across-the-us/Amazing Photos Show Three Friends Couch Surfing Across the USCes séries qui mettent Paris en bouteillehttp://www.scoop.it/t/tourismstorytelling/p/4038172483/2015/02/28/ces-series-qui-mettent-paris-en-bouteille
<img src='http://img.scoop.it/ajFGyPqjWLZCBg6Tss_sIDl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Paris sexy, Paris puissante, Paris ouvri&egrave;re&hellip; D&rsquo;&ldquo;Engrenages&rdquo; &agrave; &ldquo;Ainsi soient-ils&rdquo;, quelques s&eacute;ries fran&ccedil;aises ont fait de la...</blockquote><img src='http://www.scoop.it/rv?p=4038172483&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038172483/2015/02/28/ces-series-qui-mettent-paris-en-bouteille'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.telerama.frSat, 28 Feb 2015 08:02:09 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038172483/2015/02/28/ces-series-qui-mettent-paris-en-bouteilleAndrea Rossi2015-02-28T08:02:09Zhttp://www.telerama.fr/series-tv/ces-series-qui-mettent-paris-en-bouteille,122956.php#xtor=EPR-126-newsletter_tra-20150219Ces séries qui mettent Paris en bouteilleNibbler - Test any websitehttp://www.scoop.it/t/tourismstorytelling/p/4038155173/2015/02/27/nibbler-test-any-website
<img src='http://img.scoop.it/BJl641rZf0nsW7S6hK6dRjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more.</blockquote><img src='http://www.scoop.it/rv?p=4038155173&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038155173/2015/02/27/nibbler-test-any-website'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>nibbler.silktide.comFri, 27 Feb 2015 20:59:07 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038155173/2015/02/27/nibbler-test-any-websiteAndrea Rossi2015-02-27T20:59:07Zhttp://nibbler.silktide.com/Nibbler - Test any website25 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Monthhttp://www.scoop.it/t/tourismstorytelling/p/4038156341/2015/02/27/25-essential-books-on-storytelling-copywriting-and-marketing-to-read-in-2015-one-month
<img src='http://img.scoop.it/OYzK8LJVRQL4Bu3FxNUB9Tl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><p>"Over the past eight years, I&rsquo;ve read more than 100 books on storytelling, persuasion, copywriting, content marketing, and designing presentations. From Edward Tufte&rsquo;s books on information design to Joseph Campbell&rsquo;s The Hero&rsquo;s Journey, to the neuroscience behind storytelling. This year, I've compiled the top 26 books that I think every leader, communicator, thought leader and business owner should read.</p><p>&nbsp;</p><p>If you want to up your game and grow your business, elevate your platform, or become a better storyteller &mdash; read these books."</p><p>&nbsp;</p><p>Read the full article to discover the storytelling books in this list. &nbsp;You'll find 14 recommendations under the categories:</p><p>Books on writingStorytelling</p><img src='http://www.scoop.it/rv?p=4038156341&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038156341/2015/02/27/25-essential-books-on-storytelling-copywriting-and-marketing-to-read-in-2015-one-month'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>onemonth.combooksFri, 27 Feb 2015 20:56:44 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038156341/2015/02/27/25-essential-books-on-storytelling-copywriting-and-marketing-to-read-in-2015-one-monthAndrea Rossi2015-02-27T20:56:44Zhttps://onemonth.com/blog/25-essential-books-on-storytelling-copywriting-and-marketing-to-read-in-201525 Essential Books on Storytelling, Copywriting, and Marketing to Read in 2015 | One Month10 Most Popular Social Bookmarking Websites of 2015http://www.scoop.it/t/tourismstorytelling/p/4038155130/2015/02/27/10-most-popular-social-bookmarking-websites-of-2015
<img src='http://img.scoop.it/zYdlEy5CVcjBjhsyvYNAwjl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or m&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038155130&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038155130/2015/02/27/10-most-popular-social-bookmarking-websites-of-2015'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.business2community.comFri, 27 Feb 2015 20:48:58 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038155130/2015/02/27/10-most-popular-social-bookmarking-websites-of-2015Andrea Rossi2015-02-27T20:48:58Zhttp://www.business2community.com/social-media/10-popular-social-bookmarking-websites-2015-0115961310 Most Popular Social Bookmarking Websites of 2015Four Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobilehttp://www.scoop.it/t/tourismstorytelling/p/4038158213/2015/02/27/four-pitfalls-hollywood-must-avoid-to-keep-up-with-the-kardashians-on-mobile
<img src='http://img.scoop.it/-Olw9coRz4frT8HuI8v3czl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> &nbsp;When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content.</blockquote><img src='http://www.scoop.it/rv?p=4038158213&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038158213/2015/02/27/four-pitfalls-hollywood-must-avoid-to-keep-up-with-the-kardashians-on-mobile'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>techcrunch.comFri, 27 Feb 2015 20:47:11 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038158213/2015/02/27/four-pitfalls-hollywood-must-avoid-to-keep-up-with-the-kardashians-on-mobileAndrea Rossi2015-02-27T20:47:11Zhttp://techcrunch.com/2015/02/21/four-pitfalls-hollywood-must-avoid-to-keep-up-with-the-kardashians-on-mobile/?ncid=rssFour Pitfalls Hollywood Must Avoid To Keep Up With The Kardashians On Mobiletransmediale 2015: Why we need spaces for art and tech beyond corporate influencehttp://www.scoop.it/t/tourismstorytelling/p/4038158138/2015/02/27/transmediale-2015-why-we-need-spaces-for-art-and-tech-beyond-corporate-influence
<img src='http://img.scoop.it/BHim4a_CbqV_eAyeOySwtDl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><img src='http://www.scoop.it/rv?p=4038158138&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038158138/2015/02/27/transmediale-2015-why-we-need-spaces-for-art-and-tech-beyond-corporate-influence'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>rhizome.orgTechnologyFestivalsDigitalFri, 27 Feb 2015 20:40:01 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038158138/2015/02/27/transmediale-2015-why-we-need-spaces-for-art-and-tech-beyond-corporate-influenceAndrea Rossi2015-02-27T20:40:01Zhttp://rhizome.org/editorial/2015/feb/18/transmediale-2015-capture-all/transmediale 2015: Why we need spaces for art and tech beyond corporate influence7 Strategies That Are Transforming Mobile Apps | Marketing Technology Bloghttp://www.scoop.it/t/tourismstorytelling/p/4038153867/2015/02/27/7-strategies-that-are-transforming-mobile-apps-marketing-technology-blog
<img src='http://img.scoop.it/ybNOKQkJOQWIlh6Pv1U0aDl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><p>Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn&rsquo;t sound like a reality &ndash; I&rsquo;ll provide an example.</p><p>We recently&nbsp;designed and developed a mobile application&nbsp;for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That&rsquo;s not the point &ndash; the point is to have the company&rsquo;s name top of mind as engineers are working day to day. Greater brand awareness and&nbsp;click to contact&nbsp;calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.</p><img src='http://www.scoop.it/rv?p=4038153867&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038153867/2015/02/27/7-strategies-that-are-transforming-mobile-apps-marketing-technology-blog'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.marketingtechblog.comstatstrendsmobile appsinfographicFri, 27 Feb 2015 20:18:19 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038153867/2015/02/27/7-strategies-that-are-transforming-mobile-apps-marketing-technology-blogAndrea Rossi2015-02-27T20:18:19Zhttps://www.marketingtechblog.com/mobile-app-strategies/7 Strategies That Are Transforming Mobile Apps | Marketing Technology BlogDaniel Ravner: The ABC’s of social TVhttp://www.scoop.it/t/tourismstorytelling/p/4038121471/2015/02/27/daniel-ravner-the-abc-s-of-social-tv
<img src='http://img.scoop.it/0iZWWMrEuWHvqsBba8i73Dl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><img src='http://www.scoop.it/rv?p=4038121471&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038121471/2015/02/27/daniel-ravner-the-abc-s-of-social-tv'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>blog.mipworld.comSocial-TVDigital-ContentAudience-EngagementFri, 27 Feb 2015 11:10:08 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038121471/2015/02/27/daniel-ravner-the-abc-s-of-social-tvAndrea Rossi2015-02-27T11:10:08Zhttp://blog.mipworld.com/2015/02/daniel-ravner-abcs-social-tv/Daniel Ravner: The ABC’s of social TVDisney Characters Surprise Shoppershttp://www.scoop.it/t/tourismstorytelling/p/4038121432/2015/02/27/disney-characters-surprise-shoppers
<img src='http://img.scoop.it/GuA_qNWtrEHkubZyEb9RKTl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> See what happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers...</blockquote><img src='http://www.scoop.it/rv?p=4038121432&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038121432/2015/02/27/disney-characters-surprise-shoppers'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.youtube.comFri, 27 Feb 2015 11:08:17 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038121432/2015/02/27/disney-characters-surprise-shoppersAndrea Rossi2015-02-27T11:08:17Zhttps://www.youtube.com/watch?v=Hd_2Y29_FLUDisney Characters Surprise Shoppers7 Tools To Help Increase Your Conversion Ratehttp://www.scoop.it/t/tourismstorytelling/p/4038114964/2015/02/27/7-tools-to-help-increase-your-conversion-rate
<img src='http://img.scoop.it/hGrpxOb7HHPk9_ltG7Cg0Dl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to&hellip;</blockquote><img src='http://www.scoop.it/rv?p=4038114964&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038114964/2015/02/27/7-tools-to-help-increase-your-conversion-rate'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>www.business2community.comFri, 27 Feb 2015 11:03:30 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038114964/2015/02/27/7-tools-to-help-increase-your-conversion-rateAndrea Rossi2015-02-27T11:03:30Zhttp://www.business2community.com/online-marketing/7-tools-help-increase-conversion-rate-011626407 Tools To Help Increase Your Conversion Rate7 books to read to become a better storyteller.http://www.scoop.it/t/tourismstorytelling/p/4038119874/2015/02/27/7-books-to-read-to-become-a-better-storyteller
<img src='http://img.scoop.it/mfxgJb1nd3L0BR_cyOdU8jl72eJkfbmt4t8yenImKBV9ip2J1EIeUzA9paTSgKmv' /><br/><blockquote> As we&rsquo;re always looking to tell better stories, we think it&rsquo;s a good idea <br>to consider how our ancestors taught the craft of storytelling: by <br>listening to master storytellers weave their tales.&nbsp;Here are 7 books that <br>will help you to tell better stories.&nbsp;</blockquote><img src='http://www.scoop.it/rv?p=4038119874&tp=Topic'/><br /><br /><div ><a href='http://www.scoop.it/t/tourismstorytelling/p/4038119874/2015/02/27/7-books-to-read-to-become-a-better-storyteller'>See it on Scoop.it</a>, via <a href='http://www.scoop.it/t/tourismstorytelling'>Tourism Storytelling, Social Media and Mobile</a></div><div style='clear: both'></div>blog.storyandheart.comdigitalstorytellingStorytellingdigital storytellingFri, 27 Feb 2015 10:44:05 GMThttp://www.scoop.it/t/tourismstorytelling/p/4038119874/2015/02/27/7-books-to-read-to-become-a-better-storytellerAndrea Rossi2015-02-27T10:44:05Zhttp://blog.storyandheart.com/blog/7-books-to-read-to-become-a-better-storyteller7 books to read to become a better storyteller.