Here's how you run Wi-Fi Only Facebook campaigns to increase your conversion rate

You need to opt in to this targeting at the ‘Placements’ setting within your Ad Set.

1. Select "Edit Placements".

2. Next, scroll down and select the "Only when connected to Wi-Fi" option.

3. That's it! Wow, that was easy. You’re good to go from here.

Since we’re limiting the size of our audience, we should expect our Cost per Impression (CPM) to increase. However, if we're getting more efficiency from these impressions, we can easily get a lower Cost per Acquisition (CPA).

Need some help with this, or have other Digital Marketing questions? Book a consulting session with me on Entrepreneur's Ask an Expert platform. My schedule is always up to date, you can even record the meeting if you'd like. Hope to speak with you soon, and good luck with your next campaign!

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