The marketing department you don't have

Marketing is one of those things businesses know they need, but don’t have the time to do.

Businesses see marketing as needing constant attention, producing lots of nice looking things which don’t to drive sales. Marketing spend must translate into sales revenue. Not every marketing campaign will result in a sale, but every action should move customers through the sales funnel.

Marketing to fill up your glass

This is where a marketing consultant, like us, will devise and deliver a consistent, measured, marketing campaign pays off in the long run. It takes time and a targeted approach to build a brand, but every step you take adds more liquid to the glass. Each action you take from a phone call to an exhibition will have an effect on your business and can’t been seen in isolation.

We’re walking 24 miles from Huddersfield to Leeds on July 13th. Can you help use raise loads of cash along the way?

I highly recommend working with the Marketing Optimist. Richard has become an integral part of our business. While we initially asked him to work to tight marketing brief, we quickly became aware that we should let him take the lead. His pro-active approach and in depth knowledge of digital marketing has created an ongoing demand for our products. Trusting Richard with our brand was a great decision which has benefited us enormously.

Richard was the marketing department we didn’t have. He offered advice and guidance on traditional and digital marketing from google analytics to email marketing which provided the foundation for much of our marketing activity now. A great addition to the team.

The Marketing Optimist Blog

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