Taking on designing anything for the food industry is a challenge. Taking on the “Dean of American cookery” (as he was anointed by the New York Times in 1954), is a thrill, to say the least. James Beard laid the groundwork for the food revolution that has put America at the forefront of global gastronomy. He was the original foodie and the mack daddy of the American Food. So, I say who better to develop the website for the foundation founded in his name than The Mechanism?

Background

The connection to the James Beard Foundation came via a friend and client of The Mechanism, Flatiron Management. The manager of Flight of the Conchords introduced us to the leadership team at JBF. After a couple detailed meetings (one involved a delightful lunch, if memory serves…) where we discussed myriad functional and technical challenges they had been facing with their website since launch, they decided to work with us.