Hasbro Sues Kellogg Over Finding Nemo Promotion

Hasbro Inc. doesn’t think Kellogg’s latest cereal promtion is so grrrrrrrrrreat. The Associated Press reports that the toy maker has filed a federal trademark lawsuit claiming that a Finding Nemo card game featured on the back of boxes of Frosted Flakes too closely resembles Hasbro’s own Memory game.

Each cereal box contains 16 cards that kids can cut out and turn over to match up characters from the upcoming Disney/Pixar feature Finding Nemo. Not only does Hasbro hold the trademark to the Memory card game introduced by Milton Bradley in 1967, it also has a Finding Nemo version in toy stores.

According to the suit, Hasbro licensed the Nemo characters from The Walt Disney Co. for use in the Memory game.

In addition to damages to be determined at a later date, Hasbro is seeking a court order forcing Kellogg to recall all Frosted Flakes boxes in question. Kellogg is not commenting at this time.