Today, we share a little about media veteran Daphne Munro, who recently launched her own “Smart Shopper Daphne” project!

Daphne, take it away!

How did you get into reporting in the first place? What’s your story?

It was a fluke. I owned a computer store back in the 90s in Phoenix. I needed a way to get some free publicity. I pitched Good Morning Arizona to let me come on the show and do some consumer-oriented segments. Back then, consumer electronics wasn’t very common. The Internet, email and downloading music were all new. Texting and smartphones didn’t exist. Plus, I wasn’t your typical computer geek. I had personality and explained things in ways that anyone could understand.

I think the reason I was able to that was because I was self-taught and I am truly a nerd that is hyper. From that exposure I got a few job offers as a TV personality and technology anchor on air, but I wanted to stay in Arizona because this is home. Plus ABC15 at the time had some pretty cool and out-of-the-box thinkers leading the newsroom. So, I ended up working for ABC15!

Tell us about Smart Shopper.

Smart Shopper Daphne is basically the same concept as what I helped build for ABC15 years ago, for those familiar with my ABC 15 Smart Shopper platform. My motto and passion has always been to show people how to save money and ways to keep lives simple.

How does it work?

I just moved what I do into the digital world, which gives me a larger audience and freedom to be as creative as I want and at my pace. Anyone can follow me and learn. I share my tips on all platforms, blogging, vlogging and social media and just recently launched a monthly newsletter. I have many ways I can help promote a business, but most importantly, the business has to fit under my motto. They have to offer some money-saving ways and/or help make folks lives simpler.

I am selective because I have to protect and deliver what the Smart Shopper Daphne brand stands for. From there, I customize what I can do to help the business get exposure and meet the overall objective. It can be ad space on my blog or newsletter to doing videos or a write-up to promote the company and product they want to sell. I am always looking for exclusive deals from businesses and put those in my monthly newsletter.

Where did you grow up?

I consider myself an Arizonan, went to Sts. Simon & Jude grade school, then Xavier High School and college at the University of Arizona.

Favorite type of music?

It always shocks people when I say this but I love alternative and folk music. The simple stuff like John Mayer, Imagine Dragon, Nova Amor and James Morrison as few examples.

Favorite color?

Pink

Favorite place to visit?

So many but my top 3 are anything Oregon, San Francisco because the vibe is so cool and anything Caribbean.

Favorite food?

Popcorn

Least favorite food?

Onions

Three things readers would be surprised to know about you?

I am a flight attendant. I fly for small regional airline out of Phoenix and it is a small base so I really don't fly very often but I get all the great perks. Plus I enjoy when I do fly. I enjoy people and experiencing new things.

I eat popcorn almost every night

I chew obsessively on sugared bubble gumballs when I am writing and not around a lot of people. It is quite an obnoxious scene.

What should people be pitching you?

Ways to save money, deals happening around the Valley, freebies and anything that can make someone's life simpler (time-saving things or things you can do to help ease life's stresses)

Also if there is a business that can benefit from advertising or being promoted by the Smart Shopper Daphne brand.

What is the lead time you need for online, print?

If it is coming to your location to do a vlog (video blog), I need ast least three days’ notice (or more) to get it scheduled. As far as posting to my blog or social media that’s a quick turnaround – sometimes even same day. But keep in mind it doesn’t give my followers much time to plan. So sooner is always better.

Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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