Element announced the addition of Jon Sinko to the company as VP, global
merchandising and design, overseeing the brand’s product function globally.
The company said, Sinko comes to Element after a 20-year tenure with
Adidas, where he was most recently global head of product for skateboarding
and snowboarding.

Element’s Global General Manager David Brooks, said in a statement:
“We’re thrilled to welcome Jon to Element. He has a great track record of
success in building teams, bringing the right product to the market at the
right time, solving complex development issues that come with global brands
and increased need for speed to market.”

Ex-Adidas executive Jon Sinko joins Element

Having been with Adidas since their entry into the skateboarding
industry, the company added, Sinko has served into several roles and along
the way, he helped craft strategy, lead both the apparel and footwear
merchandising teams, worked across the business with design, sales,
marketing and skate and snow teams to help bring the right concepts to
market.

“I’ve always been a fan of the Element brand. They’ve been a positive
and inspirational force in skateboarding for 25 years. It was important to
me that my future career within skateboarding have meaning and truly give
back to the community, and Element has that as a part of the their core
values in both principle and practice,” added Sinko.