Online Reputation Management, What's the Bottom Line?

Does Your Practice Need a Better Reputation Management Campaign?

Have you been putting off launching a reputation management and marketing program for your practice because you’re afraid of bad reviews? It can be nerve-wracking to solicit feedback, even if you’re certain you’re delivering the best patient experience possible. Many practice owners simply hate Yelp and don’t want to deal with reviews and the other aspects of online reputation management. Even if you’re actively managing your reputation within your local community, managing your online reputation is equally important today, especially with the prevalence of online business sites. The bottom line – you can’t afford to leave your online reputation to chance!

One Bad Review And Hurt Your Reputation

Why is online reputation management so important for your local business? All it takes is one bad review to tank your sales. Online reviews are today’s word of mouth marketing, and if prospective patients see one bad review about your practice, it’s often enough to keep them from setting up a first visit. It is possible to deal with the damage that comes with a bad review, but you have to actually know a bad review is there to deal with it effectively. Your practice needs to invest in a smart, efficient online reputation management approach that will not only make the most of your reputation, but that will also enhance your rankings and visibility in the search engines.

Run a Search on Your Practice

Where should you start? Take the time to run a search on your practice name online. You can also search your practice name with the main keywords in your niche.

What do you see in the search results? Does your practice even show up? If it does, do you see any poor ratings that could hurt your reputation? Remember, your online review star ratings show up in multiple search results.

What Perception Do Prospective Patients Get of Your Practice?

If prospective patients search for your practice name or prime keywords associated with your practice, what perception will they have? Will they find no trace at all of your practice? Are they going to find bad reviews?

The good news is that it’s possible for you to manage your reputation so you can somewhat control the perception prospective patients get of your practice. By building a full-fledged reputation program for your practice, you can harness the power of what your happiest customers have to say on your behalf. Getting great reviews and knowing how to use them is how you leverage your good reputation and help more prospects get to know, like, and trust you – and ultimately recommend you to their family friends and neighbors, too.

Online reputation management ensures that you stay on top of your reputation, getting your name out there in positive ways and dealing with any negative reviews as they show up to minimize their damage.

Do not leave your online reputation to chance – start a reputation management campaign that keeps your practice looking great to prospective patients.