Everything Everywhere launches EE.

Everything Everywhere today announced the launch of EE – the UK’s most advanced digital communications company.

EE will become the new name of the Everything Everywhere business and its network. EE will also be launched as a new superfast customer brand in the coming weeks. It is a brand born in the digital age, designed to serve both consumers and businesses, offering the UK’s only 4G mobile service and complemented by fixed-line fibre broadband.

The new EE brand will stand alongside Orange and T-Mobile. Together they will provide mobile services to 27 million people, now served by the UK’s biggest and best network.

Olaf Swantee, CEO of EE said: “Today we launch a new company, a new network and a new brand for Britain.“Our plans to revolutionise the UK communications market with a faster network and an exciting new brand for the digital age are built on solid investment and a simple belief that customers deserve better. “We look forward to connecting the country with superfast mobile speeds in the coming weeks, months and years. “And it starts today, with the announcement of our new business, our new brand and a new digital infrastructure that our company, our customers and the country can be proud of.”