The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming.

Written bySasha Frere-Jones

Adrianne de Loia

Founder and Creative Director

Lynn Choi

Designer

Katie Barcelona

Specialist

Alexis Gallo

Designer

Lassie Speaks

Adrianne spoke last month at The Other Festival in Brooklyn on "Web Therapy"