The holiday season is in full swing, and if you’re like pretty much ever other advertiser out there, you’ve been working your hardest on an all-out holiday marketing blitz to ensure that your products and services somehow find their way under every family’s tree. Learn how to use Stories Live for your brand.

Of course, taking full advantage of the holiday season is sometimes easier said than done—especially when it comes to your Instagram campaigns.

We’ve talked before about how Instagram Stories Live for your brand can add a boost to your Instagram campaigns, but this time around, we’re going to take a good, hard look at a few ways you can use Instagram’s live-streaming video feature this holiday season.

1) Provide Practical Advice – Stories Live for your Brand

If you’re like most of us, chances are you still haven’t finished your holiday shopping.

And or what it’s worth, wearing a Santa hat while serving meals is highly recommended.

3) Make a Few Special Offers

There’s no denying the obvious—we’re all a little selfish when it comes to receiving holiday gifts. That’s why kids (and even some adults) spend countless hours making wish lists, and only a few frantic moments buying last-minute gifts for others.

While your customers won’t necessarily be so bold as to send you a wish list, you can tap into the gift-giving spirit by offering special deals during the holiday season.

Live-streaming Instagram Stories is a great way to generate buzz and exclusivity for these deals.

Whether your deal is a free small gift or a discount on your products or services, announcing special holiday deals through a live-streamed video is a sure-fire way to get your audience excited about your brand’s Christmas-themed Instagram campaigns.

Even better, up the ante, offering a deal solely to people who watch your live videos.

For the best results, don’t make these special offers a total surprise, though.

Use other posts to tell your audience when you’ll be live-streaming a bonus offer, so you generate excitement and get more people to tune in for your special gift.

4) Get Charitable With Your Approach

While there’s plenty of focus on giving and receiving gifts during the holiday season, there’s no denying that this time of year often has us focusing more on spreading holiday joy to those who are truly in need than anything else.

Whether it be through collecting food donations, hosting a toy drive or simply offering service at a soup kitchen, these small actions make a big difference in the lives of others.

It can also be a great way to show a different side of your brand.

There’s no need to make a big deal out of these actions, but live-streaming when your office staff drops off food donations at the local food bank can go a long way towards bolstering your brand’s image on Instagram and generating some good, old-fashioned PR.

Putting a Bow On This Post

No matter how your company celebrates the holiday season, these and other live-streaming events can help you tap into the amazing marketing potential this time of year has to offer.