I wanted to write this article because I saw a gap in the educational aspects of Instagram for business owners. I see conversations around how to get more followers, but that’s not enough for me...or for you. Why? Because the amount of followers doesn’t matter as much as having people are are active and excited to see what you share. And now that Instagram’s algorithm is in full effect, engagement matters more than ever.

As a creative, thinking about your digital marketing strategy can be overwhelming. There are so many more exciting things you want (or have) to accomplish to keep your business and personal lives going.
But if you don’t have a solid strategy, you’re essentially leaving money on the table - and no one wants that. Instead, follow these easy steps to up your digital marketing game and get the results you need.

I want you to close your eyes, and remember an exciting moment in your life. Maybe it was a birthday party, a family trip, or the first time you ate a Hershey’s Candy Bar. Remember how much fun you had, that smile on your face, and how excited you were to tell someone else how great your experience was. Think about the people, the things, and events that made that experience so special. Think about the way you felt, right in that moment. Now, open your eyes, and write all of that down.