Use Cases for Multi-Channel Publishing

Today, multi-channel publishing use cases include social network applications and mobile apps. Tomorrow, the use cases will be defined by the preferences of users, and the proliferation of new channels and devices.

Social Network Applications

Reach customers on the social network applications they’re using, such as Facebook, Twitter, LinkedIn and Instagram. Multi-channel publishing helps you leverage content you’ve already created, and publish it on an ad-hoc or scheduled basis to one or more social networks.

Mobile Apps

With a growing assortment of mobile development toolkits, it’s easier than ever to create your own mobile app. A mobile app can complement your website and blog, giving customers direct access to the content they need in a particular context.

Headless CMS

A headless CMS enables developers to build front-end applications, and use a REST API to access content managed by the CMS. For example, a developer could build an Alexa Skill for the Amazon Echo that queries a CMS to answer questions about a company’s products and services.

Embedding on Other Websites

Multi-channel publishing includes the embedding of content on other websites, including those managed by other Content Management Systems. The embedding works via a snippet of HTML and JavaScript code, which references content stored in the origin CMS.