About/Contact

ABOUT

BIO:

Joseph Seif is a Los Angeles and San Francisco-based photographer and cinematographer. He has spent the better part of the last decade shooting commissions, editorial and advertising assignments. As in his film work, storytelling plays a key role in his image-making.

A classically trained pianist, his interest in lighting and composition quickly became his primary focus after venturing into the darkroom at age 18. He has since lensed campaigns for Airbnb, Reebok, Salesforce, Sting, Metallica and many others. His images have appeared in Fast Company, The Wall Street Journal, The Economist, and Forbes, having photographed the likes of Sir Richard Branson, Sean Penn, and Condoleezza Rice.

Joseph has a history of shooting successful "hybrid" campaigns, which are essentially a combination of motion picture and still photography. This gives his clients a creative upper edge, as hybrid shoots maintain a consistent look and feel across mediums, most often in the form of a billboard or print ad that is perfectly matched to a campaign's corresponding videos.

In addition, Joseph is known for his ongoing underwater series. He began photographing and filming dancers underwater in 2011, and his body of work has since grown to include athletes, actors, and a professional mermaid.

"Joe is a super talent and one of the nicest people you'll ever meet. He is a gifted cinematographer and photographer. If you're looking at something and it looks amazing, chances are it's Joe behind the camera. It has been a great joy to watch him bring the vision of our films to life." -John Zissimos, Chief Creative Officer, Salesforce.