MasterCard Launches Priceless Aruba

MasterCard Launches Priceless Aruba
*Aruba is the fifth city in the Caribbean to join MasterCard’s Priceless
Cities platform
*The program is designed to promote tourism on the island through offers
and benefits for visitors
To tweet this news, copy and paste http://bit.ly/13DlqTg to your Twitter
handle with #PricelessAruba
Business Wire
ARUBA -- August 16, 2013
In order to provide MasterCard cardholders with priceless experiences in the
world's most exciting destinations, MasterCard is launching Priceless Aruba,
in partnership with the Ministry of Tourism and the Tourism Authority of
Aruba. Aruba is the fifth city in the Caribbean to join MasterCard’s Priceless
Cities program. The program offers MasterCard cardholders extraordinary
experiences, exclusive offers and privileged access in their home city and
cities around the world to not only make MasterCard their top of wallet choice
but also bring a little more priceless to their life.
Through MasterCard’s innovative Priceless Aruba program, cardholders will
receive offers and discounts on products and services at over 30 participating
merchants when making a purchase with their MasterCard®. Cardholders can
access the complete list of offers and benefits at www.pricelesscities.com, or
through printed guides distributed at high traffic areas like the Aruba
airport, as well as at participating shops, restaurants and hotels.
According to Lorena Holguin, Marketing Vice President for MasterCard in the
Caribbean, “Priceless Aruba aims to provide cardholders with unique offers and
benefits that make every moment in Aruba a Priceless experience. The goal is
not only attract tourists, but also to give them a unique experience so that
they return”. Holguin highlighted that the program offers benefits designed
based on consumers passion points, which are divided into three categories:
activities, gastronomy and shopping. Cardholders can take advantage of wide
range of offers including receiving a free gift with purchase, or a bottle of
wine to add that special touch to a romantic dinner, or even a free diving
trip to explore Aruba’s underwater world.
Otmar E. Oduber, Aruba Minister of Tourism, highlighted “I applaud that the
Aruba Tourism Association, in partnership with MasterCard and local merchants,
is exploring new initiatives that will enhance the experience of our on-island
visitors. I look forward to continually growing the program and having Aruba
benefit even more from such an important partner as MasterCard. I encourage
our local merchants to participate in new endeavors such as this one.”
Sebastian Barletta, VP and Territory Head of the Eastern Caribbean for
MasterCard, emphasized that "At MasterCard, we understand that the tourism
industry is very competitive on a global level, which is why it is necessary
for these destinations to differentiate themselves by providing value added
service as well as high quality and memorable experiences for visitors ".
According to the executive, the tourism industry account for close to 85% of
Aruba’s GDP, which is why the company considers it a priority to support the
development of this segment in the country. "Our global acceptance and unified
structure positions us as the ideal partner for the tourism industry and
allows to provide a greater value to all parties associated with this segment.
The consumer benefits from the offers and discounts, while merchants increase
sales and retention thanks to the promotions associated with the platform,
which in turn helps strengthen the local economy that depends on tourism”.
MasterCard’s Priceless Cities program offers cardholders who sign up for the
program access to handpicked experiences and offers not only in their home
cities, but also in cities around the world. Such experiences include
exclusive access to concerts, theatre, restaurants, museums, and sporting
events around the world. The program is currently available in 26 cities
across the globe, including New York, Chicago, Miami, Los Angeles, London,
Paris, Toronto and Buenos Aires.
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the
global payments industry. We operatethe world’s fastest payments processing
network, connecting consumers, financial institutions, merchants, governments
and businesses in more than 210 countries and territories. MasterCard’s
products and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more secure and
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Contact:
MasterCard
Michelle Muslera, 305-810-1468
Michelle_muslera@mastercard.com