OPPO F7, The New Selfie Expert, Kicks Off First Sale Across India In The Brand's Bangalore Showroom

OPPO, the Selfie Expert and
leader, kick started the sale of its much awaited OPPO F7, the
brand's first FHD+ Super Full Screen display model in India featuring
the AI Beauty technology 2.0 and an industry's top 25MP front camera, on 9th April,
2018. With technology designed to personalize beautification for subjects on a
selfie image, the phone is now available in numerous stores across the nation
and is also available on Flipkart, Amazon and Paytm at a price of INR
21,990.

The first sale for Diamond Black Edition will be on April
18th. The kick off for the OPPO F7 saw the presence of Ravichandran Ashwin,
Indian cricket team player who was recently announced as the Sports Brand
Ambassador for OPPO, who was the store manager for the day. He was seen not
just sharing his experience of the new Selfie Expert but also interacting with
the first OPPO F7 customer and lucky OPPO fans.

OPPO F7 is the first smart
phone that brings Artificial Intelligence 2.0 into selfie feature in India with
years of R&D. It identifies shapes and facial structures based on a global
database and has around 296 facial touch points. Professional photographers and
make-up artists were consulted during the R&D process, resulting in the AI
technology having the ability to emulate those professional skills that can
help selfies look more real and natural. OPPO F7 is the first phone that brings
25MP front camera for its consumer's flawless selfies powered by an Octa core
64-bit Mediatek Helio P60 Processor.

The phone comes with a large
3400 mAh battery to support its 6.23-inch screen with an FHD+ display having a
resolution of 1080 X 2280. The screen is also protected by a durable scratch
resistant glass Corning Gorilla Glass 5. And for the rear camera, the 16MP rear
camera is excellent for all day and night shots. The F1.8 aperture in the back
camera also performs brilliantly for brighter and more precise shots in darker
settings. Based on Android 8.1, ColorOS 5.0 has AI built into the software for
better systems management.

The ColorOS 5.0 AI power
manager allocates processing power accordingly to the right app, making sure
the phone runs at its best. OPPO F7's overall performance has been improved by
80% compared to F5; and supports AI, which is more accurate. Additionally, it
also allocates power usage appropriately, extending the average daily usage of
battery life, giving its users the best user experience for a selfie camera
phone.

OPPO is a camera phone brand
enjoyed by more than 20 crore young people around the world now. For the last
ten years, OPPO has been focusing on manufacturing camera phones, while
innovating mobile photography technology breakthroughs. OPPO was the first
brand to launch smartphones with 16MP front cameras. OPPO was also the first
brand to introduce the motorized rotating camera, the Ultra HD feature and the
5x Dual Camera Zoom technology. In line with its deep insight of young people's
behavior, OPPO first launched selfie-focused smartphones in 2015 - Selfie
Expert F series in India and
other markets.

Its first batch of products
received a warm welcome, and the brand leads the trend in the industry. In
2016, OPPO was ranked as the number 4 smartphone brand globally, according to
IDC. In India,
OPPO became the official sponsor of Team India,
Men's and Women's National Cricket Team in 2017. It is also the official global
partner of ICC in the mobile category for four years starting 2016. The market
share of OPPO in India's
offline market ranked No.2 in Dec 2016, according to GFK.