In the small town each citizen had done something in his own way to build the community. The town booster had a vision of the futu...re which he tried to fulfill. The suburb dweller by contrast started with the future--with a shopping center for twice the population, with a school building already built, with churches constructed, with parks and playgrounds and swimming pools. These were as essential to building a suburb as the prematurely grand hotel had been to building a city in the wilderness. In large developments where the developer had a plan, and even in the smaller developments, there was a new kind of paternalism: not the quasi-feudal paternalism of the company town, nor the paternalism of the utopian ideologue. This new kind of paternalism was fostered by the American talent for organization, by the rising twentieth century American standard of living, and by the American genius for mass production. It was the paternalism of the market place. The suburban developer, unlike the small-town booster, seldom intended to live in the community he was building. For him community was a commodity, a product to be sold at a profit.LESSATTRIBUTION DETAIL »

While enclosed shopping malls suspended space, time, and weather, Disneyland went one step further and suspended reality. Any geog...raphic, cultural, or mythical location, whether supplied by fictional texts (Tom Sawyer's Island), historical locations (New Orleans Square), or futuristic projections (Space Mountain), could be reconfigured as a setting for entertainment. Shopping malls easily adapted this appropriation of "place" in the creation of a specialized theme environment. In Scottsdale, the Borgata, an open-air shopping mall set down in the flat Arizona desert, reinterprets the medieval Tuscan hill town of San Gimignano with piazza and scaled-down towers (made of real Italian bricks).LESSATTRIBUTION DETAIL »

Shopping malls are liquid TVs for the end of the twentieth century. A whole micro-circuitry of desire, ideology and expenditure fo...r processed bodies drifting through the cyber-space of ultracapitalism.LESSATTRIBUTION DETAIL »

The last publicized center of American writing was Manhattan. Its writers became known as the New York Intellectuals. With importa...nt connections to publishing, and universities, with access to the major book reviews, they were able to pose as the vanguard of American culture when they were so obsessed with the two Joes--McCarthy and Stalin--that they were to produce only two artists, Saul Bellow and Philip Roth, who left town.LESSATTRIBUTION DETAIL »

A new kind of woman with deep-rooted values is changing the way we live. Market researchers call it "neo-traditionalism." To us it...'s a woman who has found her identity in herself, her home, her family.... She is part of an extraordinary social movement that is profoundly changing the way Americans look at living--and the way products are marketed. The home is again the center of American life, oatmeal is back on the breakfast table, families are vacationing together, watching movies at home, playing Monopoly again. Even the perfume ads are suddenly glorifying commitment.LESSATTRIBUTION DETAIL »

These pages reproduce me very imperfectly, and there are many things in me of which I find no trace in them. I suppose it is becau...se, in the first place, sadness takes up the pen more readily than joy; and, in the next, because I depend so much upon surrounding circumstances. When there is no call upon me, and nothing to put me to the test, I fall back into melancholy; and so the practical man, the cheerful man, the literary man, does not appear in these pages. The portrait is lacking in proportion and breadth; it is one-sided, and wants a center; it has, as it were, been painted from too near.LESSATTRIBUTION DETAIL »

Whenever there's a big war coming on, you should rope off a big field. And on the big day, you should take all the kings and their... cabinets and their generals, put 'em in the center dressed in their underpants and let them fight it out with clubs. The best country wins.LESSATTRIBUTION DETAIL »