“Covering Israeli startups at TechCrunch for five and a half years, I can attest to the importance of having a leading force and voice in a startup ecosystem,” Carthy told me via email. “In Brazil, no one embodies this more than the tireless and passionate team of Startupi.”

The site was founded in 2008 by journalist Diego Remus and New York angel investor Michael Nicklas to make up for the lack of media coverage on Brazilian startups. There’s now a four-person team, including Remus, entrepreneur Bob Wollheim, tech journalist Amanda Demetrio, and former coworking space owner/multimedia consultant Ricardo Lima. (Demetrio and Lima are both recent hires, thanks to the new round.)

Wollheim said that Startupi currently sees about 100,000 unique visitors per month, and that it has plans to triple that number. The company also runs its own events like Startupi Camp and Startupi Con. (Like the rest of Startupi, those events pages are in Portuguese.)