Lime Crime Celebrates 10th Anniversary w/ New Makeup

The Lime Crime Birthday Collection is an annual tradition. This year there are new Unicorn Lipsticks, an eyeshadow palette, tools and more.

On their colorful and interactive website Lime Crime explains through pictures and words that they have done a Birthday Collection every year since they were founded in 2008. The first one in 2009 consisted of rainbow colored Unicorn Lipsticks. Now there are five new shades for 2018.

Lime Crime is popular on Instagram because they make such highly pigmented, brightly colored makeup and hair dye that is hard to find at most places. Their beauty products are 100% vegan and cruelty free, to the standards of PETA and the Leaping Bunny Program. This is important because in addition to makeup and hair products, the ladies love animals.