People Are Contouring Their Butts Now, and We Have So Many Questions

"NOOO!": The reaction I had after scrolling through Instagram this morning and seeing someone's bare butt being contoured and highlighted. I know it's our job to follow every move makeup artists and social media influencers make (and report the good, the bad, and the ugly back to you), but this just escalated the contouring trend to whole new level of WTF. And to think we thought neck contouring and leg contouring were out there.

Feast your eyes on the video, and make sure your boss isn't around. This one is slightly NSFW:

After the initial shock and awe—and flagging it for everyone at the office to see—we started discussing why. Why would someone actually do this? For a photo shoot? We're guessing Victoria's Secret and Sports Illustrated Swimsuit makeup artists no doubt use this technique on models. But how would a woman use this method IRL? We still can't come up with a reasonable explanation. At a Vegas pool party? Maybe. If you were only standing and not actually swimming. But then what if someone threw you in? You'd have bronzer running down your butt! Not exactly the desired effect, we'd imagine. If someone special were coming over? I decided to ask my boyfriend what he'd think. His response: "Please don't. Think of all the 1,000-thread-count linens that would be ruined. Plus, I like you just the way you are." Aww.

Our final verdict: Butt contouring is not fit for real life. And we're honestly a little worried about what contouring trend could possibly come next...