cassandra jowett

Content Marketing, Content Promotion, Earned Media, Executive's Corner, Owned Media, Shared Media Every day we deal with information overload, with brands vying for our attention everywhere we look. Buying attention doesn’t have a good return on investment: according to The Guardian, 86 percent of viewers skip TV advertising. Even when you get attention, you can’t buy people’s memory recall.

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it was delivery day! A Reddit user on Monday posted this photo from Madison, Wis., noting: "What's the largest item you can have shipped from Amazon?