Nokia is also making sure the N-Gage has a strong presence in major retail outlets, with demo units that will allow prospective buyers a hands-on experience with the system. Nokia's official N-Gage website (www.n-gage.com) will also be a destination for teasers, e-cards, wallpapers, and television commercials.

"This is a grown up and edgy campaign that ultimately demonstrates an understanding of the gamer and their desire to play," said Sari Tollet, Director, Global Marketing Services, Entertainment and Media, Nokia Mobile Phones. The campaign's message will convey that the N-Gage can supply you with your gaming and competitive fix wherever you are.

Check back for more news concerning the quickly approaching N-Gage launch.