LEGOLAND® Discovery Center Westchester Launches MINILAND® Facebook Vote Calling on Fans to Choose Favorite Local Landmark to be Featured at Attraction

In preparation for re-creating some of the metropolitan area’s most recognizable buildings and landmarks entirely out of LEGO® bricks, LEGOLAND® Discovery Center Westchester today launched a vote on Facebook asking fans to choose which Westchester and New York City locations should be immortalized in LEGO bricks and featured in the MINILAND® area of the attraction, which will open in March 2013 at Ridge Hill in Yonkers.

MINILAND is a signature feature of every LEGOLAND Discovery Center and offers a unique experience in each attraction because it is inspired by the local landmarks of each respective area.

"Some of the world’s most iconic locations are based in the New York area and we are calling on the community to help us shape Westchester’s LEGO skyline," said Chris Mines, General Manager of LEGOLAND Discovery Center Westchester. "The MINILAND vote on Facebook is an ideal way to get the community involved and excited about the attraction because they get to make it their own by choosing which landmarks are built."

People can go to the LEGOLAND Discovery Center Westchester Facebook page (www.facebook.com/LDCWestchester) and from a list of ten local buildings and landmarks, vote for the one they would like to see created out of LEGO bricks. The MINILAND Vote will run until Tuesday, December 18, with the winning location announced on Wednesday, December 19.

LEGOLAND Discovery Center Westchester is a $12 million, 32,300 square-foot indoor attraction featuring more than 3 million LEGO bricks, geared towards children ages 3-10 and their families. Its range of interactive attractions will include hands-on play areas, a 4D cinema, master classes led by Master Model Builders, two LEGO rides, special party rooms and MINILAND — the venue’s signature re-creation of landmark locations and buildings throughout Westchester County and New York City, made entirely out of LEGO bricks. For more information or to purchase advance tickets or annual passes to LEGOLAND Discovery Center Westchester, visit www.legolanddiscoverycenter.com/westchester. Follow us at www.facebook.com/LDCWestchester and www.twitter.com/LDCWestchester. LEGOLAND Discovery Center is part of the Merlin Entertainments Group.