Bill is interviewed in Rick Howe’s “Dear iTV Doctor” column published today (Friday October 16, 2009). Check it out at http://bit.ly/mLaD7.
The topic was how to apply interactive television to engage and activate a TV show’s superfans. Bill talks about the impact of tailoring the design and features of an interactive experience embedded in a TV program to the needs and interests of the hard-core fans of the program.