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The purpose of this business plan is to raise $250,000 for the development of an ambulance service while showcasing the expected financials and operations over the next three years. The Ambulance Service, Inc. (“the Company”) is a New York based corporation that will provide emergency and non-emergency medical transportation services to people in its targeted market. The Company was founded in 2008 by John Doe.

1.1 Products and Services

As mentioned above, the business intends to provide emergency and non-emergency transportation of people to hospitals, physicians, physical therapy clinics, and out patient centers. The Company will be able to attend to both 911 calls and traditional medical ambulatory needs. The business will receive a majority of its income from publicly funded healthcare systems and private insurance companies. The third section of the business plan will further describe the services offered by the Ambulance Service.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Ambulance Service’s mission is to become the recognized premier provider of ambulatory services within its target market.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience as an emergency medical technician. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Ambulance Service, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Ambulance Service requires $250,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Ambulance Service, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Ambulance Service. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Ambulance Service, Inc. is an emergency medical services transportation company that will be licensed by the State of New York. The Company will provide basic and advanced life support ground transport in an emergency and non-emergency setting, 24 hours a day, and seven days a week. The Company will make both local and out-of-town services are available. Management will remain focused on providing prompt, high-quality patient care at the Advanced and Basic Life Support levels. Employees will work diligently to achieve goals while maintaining the highest standards of care. This is imperative as patients will depend on the Ambulance Service for all medical transportation needs. As the needs of the community and the patient change, Management can continue to introduce innovative programs to ensure the highest level of care is available to everyone in service areas.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the ambulatory service industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period. Among medical businesses, there are very few risks beyond standard operating procedural risks. The demand for medical services (including ambulatory transportation) remains high regardless of the overall economic environment.

4.2 Industry Analysis

Within the United States, there are 4,000 companies that provide emergency and non emergency ambulatory care services to the general public. Approximately 30% of these business operates in a not for profit capacity. Each year, these businesses generate more than $6.6 billion dollars a year while providing jobs to more than 111,000 people. Aggregate payrolls in each of the last five years have exceeded $2.7 billion dollars.

4.3 Customer Profile

The average patient of the Ambulance Service, Inc. will be a person living within Company’s target service area. The demographics that the Company will use when advertising and marketing its services are: • Aged 15 to 80 • Has a family household income of $25,000 to $40,000 per year • Is in need of emergency or non-emergency ambulatory medical services. In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Ambulance Service intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

5.1 Marketing Objectives

• Establish relationships with hospitals and 911 call centers within the targeted market.

• Develop relationships with nursing homes, out patient facilities, assisted living facilities, and other healthcare businesses that have non-emergency ambulatory transportation needs.

5.2 Marketing Strategies

Management intends on using a number of marketing strategies that will allow the business to generate revenue from its ambulatory services at the onset of operations. Prior to commencing business, Mr. Doe will develop relationships with physicians, hospitals, out patient facilities, and physical therapy clinics. Mr. Doe intends to develop an expansive brochure regarding the Company’s services that will showcase the licensure and cost effectiveness of the Company’s services. The business will also develop relationships with municipal governments that maintain 911 call centers so that picks up are dispatched to the Company. It is important to note that once these relationships are solidified, the Company will be able to maintain a regular (if not daily) stream of referrals to the business. As such, the marketing expenditures of the business will decline once the Ambulance Service has developed these ongoing relationships.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Ambulance Service will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $250,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are not sensitive to changes in the general economy. Emergency medical services, including ambulatory services, are required despite deleterious changes in the general economy. Additionally, the Company will receive its revenues directly from private insurance companies and publicly funded health systems, which will ensure the Company’s profitability and cash flow on a monthly basis.