Better conversations equal better ad sales

To stay abreast of the latest in ad sales training, I often listen in on fellow sales coaches to learn and observe. What seems so odd to me is the lack of common sense in what is being taught today.

The entire idea that you need the “perfect pitch” or you need to “perfect your pitch” is so off base that I am amazed that people still try and teach these age-old ways of selling. Pitching a product? Hugh? Ask yourself this… do you like it when a sales person pitches to you? If your answer is yes… seek help. If your answer is no, then you are pretty darn normal.