The majority of software games run on hardware platforms developed by three major companies: Sony Corp., Microsoft Corp., and Nintendo Corp. These companies have developed platforms such as Xbox 360, PlayStation 3, and Wii U, which not only support various games, but also allow gamers to watch videos, listen to music, browse the internet, and download videos.

The success of the game software business is directly proportional to the acceptance of these platforms. With an increase in the number of platforms being developed, there is a rise in demand for game software.

According to the report, one of the major market drivers is the rapidly changing gamer demographic. As the average age of a gamer has increased from 17 years to 24 years, the money spent on games has risen because most gamers in the 24-25 years age group may be employed.

Further, the report states that the emergence of smartphones and tablets is one such major challenge that can have a negative impact on the sales of packaged console games. The increased penetration of smartphone games has reduced the demand for MMO games as gamers have shifted to an alternative gaming platform.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.