Case Studies

The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of Commerce ATM/Branch locations.

Methodology:

Sourcing of the VM team across different geographies in India

Branch enrolment and mapping with online tracking system for real time data capturing

Training of the field team on new service launch, POP deployment as per client guideline, online reporting & data capturing

PJP designing and target assigning to the filed team to cover all of the locations within the TAT assigned

Dispatch of vernacular posters to VM hubs & further to ATM/Branch locations

Coordination of the entire activity between banking personals, VM, and visual merchandisers

Branch wise (Canara & OBC) deployment of the POS only in banking working hours to all branches/atm scattered to metro and remote areas

PoSM deployment by field executives along with reporting & Geo tagging