Tag Archives // Strategy Testing

January 13, 2016 By Amy Singer, Ph.D., and Kemberlee Bonnet, M.A. Part 1 Have you ever conducted a Decision Navigation® research study? It’s an excellent tool that allows researchers to plan a very detailed decision tree for successful litigation strategy. […]

By Amy Singer, Ph.D. and Diana Greninger Social Media has changed the way we interact at the personal, societal, and business levels. Websites such as Facebook, Twitter and LinkedIn (to name a few), allow users to interact with friends, family, […]

By Amy Singer, Ph.D. and Diana Greninger Have you ever thought to yourself, “I wish I had a bigger budget?” In today’s world, money is power. As business owners, litigators and political consultants, we must constantly consider the cost benefits […]

By Amy Singer, Ph.D. and Diana Greninger Many law firms are leveraging social media for presentation and trial strategy. As we continue to mention, there are four key ingredients for running a successful social media campaign: audience gathering, engaging, listening […]