Switch On Interaction

Retaining loyal subscribers, is a continuous struggle for network operators, as subscribers switch between networks following the latest promotional offers. However, there is a significant opportunity for operators to take ownership of the subscriber and establish on ongoing relationship with them with Myriad Connect's Switch On Interaction; instead of pursuing costly marketing campaigns to attract subscribers back to network.

A subscriber returning to network will initiate a trigger for the delivery of real-time campaign execution. The promotion delivered will be based on previous purchase behaviour, to ensure the delivery of a relevant and targeted offer.

Empowering operators to improve retention rates of subscribers

Subscribers returning to network will initiate the delivery of a real-time engagement with a personalised, targeted offer to keep the subscriber on network. The delivery of personalised, appropriately timed engagements, will increase the chances of success and drive increased life time revenue.

Spend can also be redirected from costly marketing campaigns used to attract subscribers back to network and can instead be used to more effectively retain customers.

A real-time interactive USSD session also provides the flexibility to offer the customer a promotion with a selection of choices more likely to meet their specific needs.

Increase Retention

Increase Loyalty

Increase Revenue

Increase Lifetime Value of Customer

Back on Network Engagement

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The more a subscriber feels the operator understands and serves their needs, the more loyal they become

Ongoing, the operator can deliver more personalised engagements that will increase the chances of success and drive increased life time revenue

Spend can be redirected from costly marketing campaigns used to attract old customers back to network and can instead be put into retaining these customers