When Mopar came into existence 75 years ago, it primarily catered to supply of performance parts to Chrysler and Dodge vehicles. The company has come a long way since then and have come out with their own brand of vehicles, service vehicles and maintenance and also offers support to Fiat.

At the Chicago Auto Show, to be held this month, the company will be bringing forth four new custom models. The first will be 12 Mopar 300 which comes from Chrylser 300. 12 Mopar 300 will offer a 5.7 liter V8 engine with speeds of 0 to 60 miles per hour is just 5 seconds. Higher suspension and sturdier tires along with state of the art brake system is also promised.

Unfortunately only 500 such models of 12 Mopar 300 will be produced which will retail for $49,700. On its exterior one can witness 20 inch wheels and 8 spoke aluminum rollers in Gloss Black with special Mopar centre caps. A blue striping goes along its sides and round the rims.

To continue with anniversary celebrations, Mopar will bring out the Fiat 500 Stinger, Mopar Jeep Compass True North and Dodge Dart GTS 210 Tribute. It has also announced new dealership experiences, retail programs and tuning stations to offer customers enhanced services and products along with up to date technology.

January 31, 2012, Center Line, Mich. – For its 75th anniversary, Mopar® continues to work its magic.

Today at its engineering lab in Center Line, Mich., Mopar revealed four custom vehicles, including the Mopar ’12 300, Fiat 500 “Stinger,” Mopar Jeep® Compass “True North” and Dodge Dart “GTS 210 Tribute.” Mopar ’12 will be available this summer straight from the factory, while components of the Fiat 500, Jeep Compass and Dodge Dart custom configurations will be available in the fall as stage kits or á la carte from the Mopar catalog.

“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “These head-turning ‘Moparized’ vehicles show how we can go to the next level of personalization. With our best-in-class offerings of parts and accessories, we give our customers every opportunity to further enhance the appearance and performance of their vehicles.”

Earlier this month, at the 2012 North American International Auto Show, the brand kicked off its year-long 75th anniversary celebration with the introduction of the Chrysler 200 Super S by Mopar and the Dodge Charger Redline. Mopar, a simple contraction of the words MOtor and PARts, was trademarked in 1937.

The following “Moparized” vehicles were revealed today and will be on display at the 2012 Chicago Auto Show from Feb. 10-19.

Mopar ’12 300

Building on the success of Mopar versions of the 2010 Dodge Challenger and 2011 Dodge Charger, the new Mopar ’12 300 transforms the Chrysler 300 flagship sedan into a performance tribute to celebrate Mopar’s 75th anniversary with unique appointments, select high- performance parts and appearance items straight from the Mopar parts catalog.

Power and performance

Mopar earned its factory-designed performance reputation with enthusiasts and the most discerning racing drivers for the past 75 years – and the new Mopar ’12 is designed to showcase the brand’s prowess.

When looking under the hood of the Mopar ’12 300, an exclusive Mopar engine cover hints at the 363 horsepower 5.7-liter HEMI V-8 engine with innovative four-cylinder mode Fuel Saver Technology beneath. Backed with a proven five-speed W5A580 automatic transmission, Mopar aficionados will appreciate the unique Mopar shifter combined with Auto Stick. With Auto Stick, drivers may select a higher or lower gear while the transmission controller helps prevent the possibility of an over-rev condition.

At the rear, the differential has been boosted from 3.06:1 to a 3.91:1 final-drive ratio for enhanced acceleration – unique to the Mopar ’12 – enabling 0-to-60 mph blasts in the low 5- second range.

Similar to the new Chrysler 300S models, Mopar ’12 300 adds even more street credibility with its blacked-out appearance and unique Mopar appointments. A Mopar Black Chrome seven-bar grille and grille-surround matches the black-accented headlamp bezels and fascia accents for a low-key presence.

Highlighting the Gloss Black exterior contours of the Mopar ’12 300 are a Mopar Blue A-line body-side stripes. Large 20-inch by 8-inch Mopar forged-aluminum wheels are painted in Gloss Black and include Mopar center caps. Commemorating the brand’s 75th year, “Mopar 75” fender badges feature the Mopar Blue “omega” logo. On the deck lid, a “Mopar Design” badge hints at the select Mopar parts and accessories that have been infused to enhance performance and distinguish the Mopar ’12 300 from any other Chrysler 300.

The enthusiast-designed interior of the Mopar ’12 300 is enhanced further with matte carbon hydrographic accents on the instrument panel and center console areas, while Piano Black is used on the interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements to provide a unique lacquered appearance.

The new Mopar ’12 300 provides customers the latest in accident-avoidance features with its standard SafetyTec Group, combining advanced active- and passive-safety technologies for enhanced driver confidence.

The Mopar ’12 300 will be built in Brampton, Ontario. The manufacturer’s suggested retail price for the limited-edition Mopar ’12 300 is $49,700, which includes $825 for destination.

Customers who purchase one of these 500 limited-edition Chrysler 300 models will receive a personalized owner kit in a customized Mopar ’12 300 box, Mopar-branded key fobs and Mopar ’12 300 merchandise. The kit will include a certificate with the vehicle identification number (VIN), exact date of manufacture and the number of the vehicle. The kit also will include an original sketch of the car signed by the designer and a brochure highlighting the unique features of the vehicle.

2013 Dodge Dart ‘GTS 210 Tribute’

For the all-new 2013 Dodge Dart, Mopar will offer more than 150 accessories, the most in the compact-car segment.

Hot off the heels of its worldwide production debut at the 2012 North American International Auto Show, Mopar wasted no time giving the 2013 Dodge Dart even more sporting pretensions both inside and out. The all-new Dodge Dart embodies class-leading and class-exclusive features in many areas including aerodynamics, technology and safety, and the stage kits by Mopar enhance these attributes. The Alfa Romeo-based Dodge Dart already has sporty driving dynamics baked into its DNA, and Team Mopar added even more distinction to reinforce the car’s fun-to-drive nature.

Stage 1 appearance package

The exterior picks up several matte-black trim pieces, including a lower chin spoiler, side sills, rear spoiler and rear-diffuser panel. A lightweight carbon-fiber hood with large air scoop and 18-inch, 10-spoke forged alloy titanium-colored wheels finish off exterior modifications.

Red and black is carried over into the interior, which has been refined beyond the 14 interior color and trim options available in the all-new 2013 Dodge Dart. Ruby Red is the dominant color used on Katzkin leather seat fronts, door panels, center armrest and map-pocket inserts. Black accent stitching is used in the seats and armrest, as well. Piano Black trim is used on the shifter bezel, cup holder bezel and the dash-vent bezels. Final interior touches include a black suede instrument cluster brow with red accent stitching, a Piano Black accented floating island bezel and a Ruby Red and black leather-wrapped steering wheel with red accent stitching.

Building on the Fiat 500’s “Hottest Sports Compact Car” award by the Specialty Equipment Market Association (SEMA) this past November, the new Fiat 500 “Stinger” integrates two Mopar stage kits that deliver bold styling appointments and select high-performance parts from the Mopar catalog.

Adding even more style to the new 2012 Fiat 500 Sport, the Fiat 500 Stinger features Giallo (yellow) exterior paint combined with unique blackened exterior and interior appointments – all designed to amplify the hatchback’s athletic Italian styling.

The interior received lots of attention from Mopar and renowned audio component manufacturer Kicker. The entire audio system, including front and rear speakers, amplifier, sub- woofer and lift gate speakers are provided by Kicker, and transform Jeep Compass into a rolling high-end sound studio. A custom center stack gauge pod that houses pitch and roll inclinometer gauges, add to the vehicle’s off-road credentials. A Mopar bright pedal kit, door-sill guards, rear-cargo tray, shift knob and neoprene seats complement each other while enhancing the quality feel of the cabin.

Mopar-first features

Mopar has introduced numerous industry-first features including:

– Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
– Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
– Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
– Electronic owner manuals: first to introduce traditional owner manuals in a DVD and
brief user-guide format
– 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
– Camper trailers: first to introduce off-road camper trailers
– WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf
personal computers and a dedicated wireless tool network

About the Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.

Mopar parts are unique in that they are engineered with the same teams that create factory- authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at http://www.mopar.com.

75 Years of Mopar

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high- performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.