Hang on, that picture looks familiar? Isn’t that the cover image for Richard Barnes’ Mods book? is it officially licensed? I doubt it – and a company called Fluffy Noodle is even claiming to have designed this Mod is Dead t-shirt by just adding a target.

For reference, this is a women’s t-shirt, made from 100 per cent cotton and printed on a light blue shirt. And in its favour is the price tag of $14.95 (around £7.50).