BMW has today announced the all new BMW X1, featuring dynamic BMW X styling and combining sporty characteristics with incredible efficiency. // // // Selling more than 40,000 BMW X1 models in the UK since its launch in 2009, BMW’s

As proud sponsors of the Cambridge United Soccer Schools, Elms Cambridge were proud to support the Abbey Stadium Soccer Schools on the Pitch day on 3rd May 2015. Around 350 children of all ages from across Cambridgeshire took part in

Congratulations are in order for Elms Stansted colleagues Claire & Suzanne, who successfully completed the 26.2 mile Moonwalk London. The Moonwalk London sees men and women walk together to raise money and awareness for Breast Cancer research on a marathon or half-marathon

Elms BMW & MINI are giving you exclusive access to super savings; you will have the opportunity to purchase a BMW or MINI at an extraordinary price. The event will be held between Friday 15th – Sunday 17th May 2015. Most

Get your BMW or MINI ready for Spring with special offers on air-conditioning servicing from Elms BMW & MINI. If your air conditioning isn’t maintained properly it won’t work at its best. Elms offers two levels of maintenance to ensure that your

Head down to our Bedford, Cambridge or Stansted BMW Centres on 18-19 April 2015 and discover a weekend packed full of all things BMW! Elms BMW will be hosting a weekend event to explore the BMW range as we showcase some

Want your MINI to stand out on the road? Turn up the power with the exciting new range of John Cooper Works MINI Kit, available for the new MINI Hatch 3 & 5-Door models. Combining over 50 years of racing experience

Following the previous years success of the pure electric BMW i3, the BMW i8 has clinched the World Green Car Award at the World Car Awards 2015. Combining ground-breaking technology and innovative construction, the first plug-in hybrid vehicle by the BMW Group

Take your BMW from the racetrack to the road with genuine BMW Motorsport Accessories. Available on 1, 2, 3 & 4 Series models, you can give your BMW unrivalled racetrack character. Offers available on the BMW Motorsport range include the

About Elms Direct Blog

We’re elms Direct, the online arm of Elms Automotive. This blog is the place to catch up with all our news. Whether it’s a special offer on a BMW or MINI, a social event, the latest from one of our sponsored athletes or a sneak preview of a new car, you’ll read about it here first.