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rrrrrrrroll GIFs

Japanese collective rrrrrrrroll create crazy cool GIFs of people and objects spinning on their own axes. It’s a simple concept, but on which is original and quite hypnotic. Made up of a group of friends, rrrrrrrroll produce their animations on short trips where they hang out and shoot footage. The GIFs are created out of a desire to create minimal animations that simultaneously show the passage of time. Check out some of their work above – there’s more on their Tumblr. (via The Creators Project)