What to Wear to Work: Inside The Office of Super-Cool Shopping Start-Up Joyus.com

What to wear to work, fashion start-up edition: This week we've ventured inside the San Francisco offices of super-cool shopping start-up Joyus.com—a digital video shopping site that melds the traditional (static) e-commerce experience with home-shopping television (like HSN and QVC). Check out what three of the top execs at Joyus.com wear to work—and find out how shopping experts shop... for themselves!

Gina Pell, Chief Creative Officer: I'm wearing vintage eyeglasses, an Alexander McQueen assymetric zip dress, a stingray buckle bracelet (from Joyus!), and Jimmy Choo black sparkle booties. I splurged on these booties last winter and Sukhinder found them half-off at an outlet in Palm Springs. I'm trying to convince her to buy them because at Joyus, we're like fifth-grade BFFs who don't mind owning the same things—like that bracelet I'm wearing. I found it last year, tracked it down to sell on Joyus, and half of us in the office bought them and often wear them on the same day. I bought the other four colors I didn't own. I'm going to go broke working here!

Her personal style: My personal style is moody and eclectic. I love structure but also appreciate dandy, hippie, punk, '70s, '80s—anything with a sharp point of view. I dress differently day to day. One day it's vintage Halston. The next it's new, black, and angular. I also love bright colors and graphic patterns—although in the past few years I've toned down my palette to black, navy, grey and white. I'd say my love for fashion was cemented by The Antwerp Six, a group of breakout Belgian designers from the 80s that included Ann Demeulemeester and Dries Van Noten. Their aesthetic is minimalist, somewhat mathematical, with a strong, designerly edge. Martin Margiela is another Belgian designer that wows me and I'm a major Anglophile (McQueen, Giles, Westwood, McCartney). The intellectual side of my personal style is drawn to Belgian and English designers and my passionate side is mainly Italian and French (hello Marni and Hermes!). But then of course I'd be lost without my Americans like Tom Ford, Ralph Lauren, Phillip Lim, and Marc Jacobs!

Her number-one shopping tip: I'll never forget what my high school French teacher taught me: "Instead of wasting money on bargain trends, save your pennies and buy one amazing Chanel suit (even if you get it at a consignment shop). You'll keep it for 20+ years and you'll look fabulous every time you wear it." I've been using this advice to justify all of my shopping "investments" ever since!

Diana L Williams, Cofounder and VP of Product: I'm wearing a Nicole Miller dress. I got this dress after watching a Joyus video on Nicole Miller's Fall Musts. After seeing it in the video and seeing how great it looked, I had to get it. I'm also wearing YSL pumps—I got these shoes brand new on eBay for an amazing steal!—and a La Mer Watch.

Her personal style: To me, the more relaxed and natural looking the better! I love comfortable clothing in muted, earth tones. I like simple clean lines and will not wear anything with frills, bows or sequins. I wear limited accessories and makeup—just enough to tie the look together.

Her number-one shopping tip: I love finding unique go-to products that you can wear to work during the day and later to dinner with friends. You're getting the value of two different outfits in one!

Sukhinder Singh Cassidy, Founder & CEO: I'm wearing a vintage dress by Prada, a necklace by Kara Ross, and heels by Pour La Victoire. The necklace was a thank you from Kara for the great video segment she did with us. We should be thanking her for letting us feature her fabulous collection!

Her personal style: Very, tailored and fitted, feminine and not afraid of color. I like things that show your shape and anything that makes me look taller is a plus. I'm also a hi-lo shopper and love pairing bargain finds with that thing I just had to have but emptied my bank account. My fashion influences/inspirations/icons? Cate Blanchett, Victoria Beckham, and Zoe Saldana all have great style. I also love Marc Jacobs, DVF, J. Crew, Prada, and anything vintage.

Her number-one shopping tip: Pair nude pumps with everything you possibly can, just about all year round. They make you look taller (any size heel in this color) and give you a long slim leg line. My closet is filled with nude colored shoes of every dimension right now.

What do you wear to work? And whose office would you like us to scope out next? Tell us in the comments!