During MailCon Las Vegas 2020, back in January OPTIZMO’s head of marketing, Tom Wozniak, was joined by Lashback CEO Francis Chmelir for a presentation on how email marketing best practices and analytics can be used to drive campaign performance. The presentation covered a variety of topics including:

Email Industry Data Insights from OPTIZMO and LashBack data

Email Marketing Best Practices and how to leverage them in optimization efforts

Current Industry Issues and what is on the horizon for the industry

Check out this video with highlights from Tom’s presentation, including a number of insights on Opt-Out data trends from our 2019 Email Opt-Out Infographic and how email marketers can levage that data in their campaign analysis, optimization and future planning process.