Content Strategy

Why Branding Is Important During Your Token Sale

The last few months have been slow for token sales. In September, we saw $279M raised – a stark contrast to a strong first half of this year and January’s all-time high of around $2.5B. Read on as we discuss how smart branding can give your project the edge in this growingly competitive space.

How to Support Your ICO Using Different Styles of White Paper

When putting together your literature, it’s important to know your audience and position your project in a way that suits their expectations. Familiarise yourself with the various styles of supporting documents you could produce in order to maximise reach and investor appeal here.

Common Pitfalls to Avoid When Writing an ICO/STO White Paper

Your white paper, web copy and marketing materials are critical to the success of your ICO, telling your story and demonstrating the opportunity to potential investors. Here, we run through the most common mistakes made by ICO coordinators and how to avoid them to boost performance.