Friday, 30 November 2012

Three Lessons From ECMOD 2012

This week we went along to ECMOD, a Direct Commerce Show, in Islington's Business Design Centre. It's a great opportunity to meet multi-channel suppliers, business owners and to drink coffee with our clients.

Here are three themes that I noted, worth sharing with you -

Don't panic, the Christmas peak hasn't happened yet - Data suggests that Christmas peak sales will be Monday 3rd December, not 10th December, but that the Christmas 'rush' has not started for anybody yet, later every year...

Abandoned Basket follow up programmes are key - If you don't have an abandonned basket programme now is the time to implement one. Get your spare warehouse resource to phone abandonned baskets and offer a 10% discount code if products are bought within 48 hourse. In some cases this has improved conversion by 300%.

A mobile friendly site is now essential for maximising conversion rates - We recommend active HTML templates for mobile devices. If you don't have one stick it on your to-do list for early next year.

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