CCAvenue becomes the first payment gateway in the UAE to go live with the Samsung Pay option for leading web merchants with Mashreq Bank as Acquirer

Samsung Gulf Electronics today announced that its Samsung Pay users in the UAE will soon be able to take advantage of this simple, secure method of payment at checkouts online, not just in-store. The UAE is the first country in the Middle East where this latest feature of the flagship mobile payments service will be enabled on May 6th, following successful launches in the United States, Russia and Singapore. Samsung Pay has entered the world of eCommerce through the CCAvenue payment gateway in tandem with Mashreq Bank, the leading gulf-based financial institution.

The service will be compatible with all major operating systems and browsers (both desktop and mobile) as well as through mobile apps, making it easy to use Samsung Pay from virtually any desktop, tablet, or mobile browser, no matter where you are. Simple, secure and available virtually anywhere, the Samsung Pay service can now be used to pay for an even larger variety of goods and services than before, with previous benefits now also applicable for online shopping.

"We are delighted to announce this new feature to the Samsung Pay service, which will enable USERS to use their mobile wallet for even more transactions moving forward. We are proud to have both simplified online purchases for our users and to have given them extra peace of mind with the additional security that Samsung Pay provides," said Mohammad Gharaibeh, Head of Enterprise, Mobile Business at Samsung Gulf Electronics.

Samsung Pay is strategically expanding its partnership ecosystem to provide greater flexibility, access and choice for customers. Initially, the new service will be facilitated in the UAE through Samsung's regional payment gateway partners like CCAvenue. CCAvenue develops in-house proprietary payment gateway solutions that redefine user experience, enhance transaction success rates and increase the earning potential of its customers exponentially.

Commenting on the launch, Mr. Arun Jeevaraj, Head - Business Development & Operations, Avenues World FZ - LLC, said: "At CCAvenue, we constantly strive to stay ahead of the curve by providing our merchants with access to the latest payment technologies. By integrating Samsung Pay on our advanced platform, CCAvenue ensures that a large number of consumers can use their favourite gadgets to complete payments on leading gulf-based websites easily and securely. Moreover, our synergetic partnership with Samsung, the global technology giant, will open up a larger customer base for these websites, enabling them to expand their digital businesses considerably."

Convenience and Simplicity
Using Samsung Pay on your desktop or mobile device is as easy as a few simple steps. On your desktop, when checking out through your favorite website, just select Samsung Pay from the payment options, enter your Samsung account number and click 'Request to Pay'. You will receive a notification on your Samsung Pay-enabled device, through which you can select your bank card of choice and authorize the transaction using your PIN or iris/fingerprint scanning.

On your mobile device, simply select Samsung Pay as the payment method on your mobile browser or in-app payment screen. Samsung Pay will verify the retailer automatically, then you can select your bank card of choice and authorize the transaction with the same easy, one-step process.

How to enable Samsung Pay for your website or app?
Partners who are currently using CCAvenue as their preferred payment gateway could visit - Samsung Pay Developer portal (https://pay.samsung.com/developers) for steps on how to add Samsung Pay capabilities to your website or app or request support from CCAvenue for assistance on enabling this payment method by sending an email to the CCAvenue Service Team on service@ccavenue.ae

How to get this feature enabled?
Samsung Pay users who have eligible devices would have to install or upgrade their existing Samsung Pay app to get this feature enabled. Users would require to add a bank card from supported banks.

Where to pay online with Samsung Pay?
Samsung Pay is currently enabled across these key partners.

Availability
In the UAE, Samsung Pay is currently available for the Galaxy S9 and Galaxy S9+, Galaxy Note 8 and Galaxy Note 8+, Galaxy S8 and Galaxy S8+, Galaxy S7 and Galaxy S7 Edge, Galaxy S6 Edge+, Note 5, Galaxy A5 and Galaxy A7 (2016) and Galaxy A Series (2017). Samsung Pay is also available for the Gear S3.

About Samsung Pay
Samsung Pay, a mobile payment service from Samsung Electronics, is simple, safe and works almost anywhere you can swipe or tap your card. Combining NFC (Near Field Communication) with Samsung's proprietary MST (Magnetic Secure Transmission) technologies, Samsung Pay provides consumers a way to pay almost anywhere you can swipe or tap a card at millions of merchant locations. Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access and choice for customers while enabling an easy and safe payment experience. Samsung Pay is compatible with select cards and Samsung devices, and leading wireless providers. Visit www.samsung.com/ae/samsungpay to learn more.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

About CCAvenue
Since its inception in 2001, CCAvenue, the flagship brand of Avenues, pioneered the online payments landscape in India to become South Asia's largest payment gateway. It offers real-time, multi-currency online payment processing services for over 1 lakh businesses across the major industry verticals. CCAvenue ventured into a business partnership with Mashreq Bank to widen its footprint in the Middle East. CCAvenue U.A.E. offers advanced payment services to Gulf-based web merchants so as to enable them to accept online payments securely and conveniently. Its cutting-edge platform offers easier integrations, better customizations as well as quicker onboarding for businesses and proprietorships. For larger merchants, CCAvenue provides unparalleled product differentiation with features such as Multiple Currency Processing, CCAvenue S.N.I.P. (Social Network In-stream Payments), Advanced Marketing Tools, Easier Checkouts, Automated Electronic Invoicing, etc. Currently, CCAvenue offers its merchant partners a wide range of payment options, including all the major MasterCard/Visa Credit Cards, Debit Cards, American Express and Net Banking facilities.