Making assumptions about our users leads us to design for ourselves

“In the absence of detailed information, we all work from assumptions about who the user is, what he or she does, and what type of system would meet his or her needs. Following these assumptions, we tend to design for ourselves, not for other people.” – Human Factor: Designing Computer Systems for People by Richard Rubinstein and Harry Hersh

Quote submitted by Kel Smith. Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.