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Both are permission-based marketing methods but there are some important differences It’s important to understand the key differences between email and web notifications so that you can develop the best strategy for getting in front of your customers and keeping them engaged with your site. Email and push notifications are similar in that you are […]

If you’re familiar with email marketing, then learning about web push notifications won’t be too much of a challenge. The two channels have a lot in common including the KPIs used to track their success. If you’re familiar with what web push notifications are and what they look like, then you know that just like […]