November
is when we launch the IAC Awards and give thanks for
all that we are blessed with throughout the year. I
would like to take this time to thank everyone who
has helped the Web Marketing Association this year.
We are a volunteer organization and it takes a lot
of individual effort to make our international award
programs so valuable to the online marketing
community. From our participants, to our judges, to
everyone who helps get the word out about us, thank
you for your contributions to make us a successful
showcase for online marketing.

2013
IAC Awards Call for Entries

The
Call for Entries for the 11th annual Internet
Advertising Competition (IAC) Awards is now
underway. The IAC Awards are the first and only
industry-based advertising award competition
dedicated exclusively to online advertising. This
international award program will evaluate all forms
of online advertising in 86 industry categories. The
Competition Web site is located at www.IACAward.org
and the deadline for entry is January 31, 2013.

Awards
will be presented within each of advertising
formats:
Best Social Media Campaign
Best Online ad (including banner, pop-up or
interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and
microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best Ads the client did not choose

Entering
is easy. Simply create
a Nominator Account or log
in to an existing Nominator Account. Upload
your creative and pick you industry and format.
We'll send our judges to evaluate it based on
creativity, innovation, impact, design, copywriting,
and use of the medium. If you have the highest
average score in your industry, you're a winner!

Change
to Top Agency Award

Interactive
agencies that win multiple awards will also be in
the running for Top Agency Award. In a change from
prior years, each entrant will be awarded points
based on the level of award for each award received.
A Best of Show will be worth 5 points, Best of
Industry 3 points and each Outstanding award 1
point. The agency with the most points will be
awarded the Top Agency Award.

Outstanding
Developer Awards

As an
effort to recognize those agencies who's work
consistently is recognized as award-winning,
agencies that win more the 6 IAC Awards in a single
competition will also be recognized with an
Outstanding Advertising Developer award from the Web
Marketing Association. Winners will receive a
crystal trophy similar to the Best of Industry
winners to display their achievement.

Help
us Spread the word!

We need
your help to let other marketing professionals know
it's time to enter the IAC Awards. Please blog,
tweet and post our call for entries online. Also
tell all of your friends in online marketing to give
the awards a try. You will find all of the details
on our press release.

Our
Sponsors

Another
group that is instrumental in making the Web
Marketing Association's annual awards programs a
success are our sponsors. Our award programs are
sponsored by the following leading organizations:
ExactTarget, Burst Media, PR Newswire, BGT Partners,
ad:tech conferences, Internet World UK, Search
Engine Strategies, EContent Magazine, Webmaster
Radio and Website Magazine.

2013
IAC Awards Call for Judges

Internet
Advertising Competition (IAC) Awards are currently
accepting entries and is looking for qualified
judges to help adjudicate this year's award program.
We are looking for individuals who have direct
experience developing online advertising. Our judges
must have an in-depth understanding of the current
state-of-the-art in web advertising, an eye for a
well-designed ad and the objectivity to score
entries according to a predefined set of criteria.

In case
you did not see it posted in our Facebook Group,
congratulations to Mark Addison of Rocket Science
for receiving a full conference pass to ad:tech NYC.

Keep
reading our newsletters, you might be the next
person to get to attend an industry-leading
conference or win other prizes compliments of the
Web Marketing Association!

Promoting
your winning entries

Want to
see how to effectively promote your awards once
you've won? Check out Cuker
Interactive's Award page. Winning awards is
only half the battle. Using them effectively to
promote your self and your company is the other
half.
Bill Rice
President
Web Marketing Association

WebAward
Competition - The
2012 WebAward Competition winners have been
announced and are available on the award's
website. Congratulations to everyone who helped
make this award program a success.

Holiday
Spending Season 2012 Shopping Intentions, Attitudes
and Behaviors of Online Adults - In the first
half of October 2012, Burst Media surveyed more than
1,200 U.S. online adults aged 18 or older to gauge
consumer sentiment and plans for the annual holiday
spending season. Even with an early Thanksgiving that
essentially gives shoppers more time to buy, consumers
will be flocking online-and they are increasingly
using smartphones and tablets to help cross items off
of their lists.

Here
are the top Internet Marketing Conferences that we
will be supporting this Fall. They offer a great
opportunity to keep up with current trends and to
meet key people within the industry.

SES
Conference & Expo provides marketing
professionals, brand advertisers, agencies, and
business leaders with the knowledge and tools needed
to traverse the dynamic digital landscape. Designed
for you by industry thought leaders and innovators,
our instructional program will meet your needs
whatever your experience level.

Be a
part of the community, receive an unparalleled
education, network with your peers, and achieve
results!

Here
are some industry publications that are must-reads
for all Internet marketing professionals.

Website
Magazine

If
you're not already getting Website Magazine, you
should be. There's no charge within the US and
available for a small fee outside the U.S.(covers
the extra shipping). It has great in depth articles
that are helpful and well written. Use this
link to sign up to receive the next issue.

Take
your 'Net presence to the next level with Website
Magazine Pro subscription, a digital
publication distributed to over 145,000 Internet
industry insiders. Receive practical guidance on
search marketing, social media, web design, software
and more each month. For just $44.95/yr, you'll have
access to the techniques, trends and tactics you
need to accelerate your Web success.

Website
Magazine's Editor-in-Chief Pete Prestipino has also
published a companion book for those looking to
master the fundamentals of Web success. A perfect
Internet training tool, Web 360 from Website
Magazine covers a wide range of topics, from domain
names and hosting to email and analytics and nearly
everything else in between. Learn more at www.Web360book.com.

EContent
Magazine

EContent
is a leading authority on the businesses of digital
publishing, media, and marketing, targeting
executives and decision-makers in these
fast-changing markets. By covering the latest tools,
strategies, and thought-leaders in the digital
content ecosystem, EContent magazine and
EContentmag.com keep professionals ahead of the
curve in order to maximize their investment in
digital content strategies while building
sustainable, profitable business models. Subscribe
to EContent Magazine today.

WebMaster
Radio
WebmasterRadio.fm is on 24 hours a day, 7 days a
week online radio station dedicated to helping
online marketing professionals better understand the
dynamic online marketplace. Shows can be listened to
live or from the extensive archive of previously
recorded programming.

By now
you should have already seen the new daily
newsletter created for the Web Marketing Association
by SmartBrief, Inc. Knowledgeable editors handpick
key articles from hundreds of publications,
summarize them and provide direct links to the
original sources that will provide you with the
daily web development and marketing news that really
matters.