A Nike Insider Reveals LeBron James’ Special Demands for His New Shoe

Fans of NBA star LeBron James and his beloved Nike signature sneaker franchise will have a new model to pick up starting tomorrow.
The first colorway of the Nike LeBron 15, a beige iteration dubbed “Ghost,” will arrive on Tuesday via nike.com, SNKRS and at select Nike retailers with a $185 price tag. Following the “Ghost” drop is the “Ashes” colorway on Oct. 29.
The LeBron 15 is a far different than past models in the franchise. It boasts a Flyknit Battle construction on its upper (referred to as BattleKnit), and is executed with a fully articulated cushioning system that pairs Max Air and Zoom Air units.
Ahead of the launch, Nike global footwear product line manager Kevin Dodson spoke with Footwear News about working with James to create a must-have style, discoveries the design team encountered during the process and the role consumers’ shift away from basketball shoes played in creating the LeBron 15.
What requests did LeBron James have for the shoe?
“From LeBron on through our entire footwear team, we believed it was time to make a big leap both in terms of bringing something new, amazing innovation to the product, but also in terms of changing the form of the shoe. We wanted