February 24, 2011

My favorite brand is teaming up with my favorite Parisian boutique, Colette, to create a separate ephemeral boutique (or pop up shop as we Americans like to say) from March 1st to 10th on 336-340 rue Saint-Honoré. The boutique will span 200 m² and has an industrial feel as the setting is “a former garage turned into a giant living display space.”

The fashion installation will be a multi-sensory delight with visual arts, musical performances, fashion, and sweet treats “resulting in a fun-fuelled, creative mix and match by Chanel and Colette with a rock ‘n’ roll vibe.”

Chanel 2011 Spring-Summer pieces will be sold alongside select pieces by young designers curated by Colette. Artists including Kevin Lyons, Soledad, André, Fafi and SO-ME will be on hand to customized legendary Chanel bags. Karl Lagerfeld designed a collector’s doll and other special Chanel products will be sold including bag charms, helmets and cameras. For this momentous occasion, Chanel created a compilation CD and scented candles. To top it off there will be a Chanel nail bar and a cupcake bar!

This may be the best pop-up shop EVER. I almost want to buy a ticket to Paris to see this for myself. I hope the special edition products – especially the doll – will be sold online! I NEED ONE!

Here’s a breakdown of the events – if you live in Paris and you go – I will be living vicariously through you!

Program:

Friends of Chanel are special guests to be discovered as in house DJs, and five artists invited by Colette will be customising Chanel bags, upon request.