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It was named after Christina’s daughter Eva, now aged eight and big sister to Beryl, shortened to Be, who is now three.

She traded from the Barbican and then two locations in Cornwall Street as the business grew.

It's in the unit once the home of the famous Frank Elford Sports emporium (Image: Joe Hocking)

But in February 2017 she had to close and said: “We were doing really well but because of the overheads and staff costs I needed longer to catch up and had very little money, so it did not work out. Closing was the hardest thing I’ve done in my life.”

She had to make her staff redundant and retrench online after deciding not to close the company altogether.

But it was a big success over the web and Christina said: “I ship all over the world.”