Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, and default style. With more than 350 free and paid themes on WordPress.com, selecting a theme for your business website can feel overwhelming, but you can make it easier by focusing on these three questions.

What Am I Publishing on My Website?

Draft a visual map of your website to help you plan your site structure and decide what you want your homepage to look like. Will your homepage contain static information about your business like a welcome message and business hours or do you want to showcase your latest blog content?

In a theme overview page or when trying out a live demo, look at how the theme handles Widgets— tools or content blocks that you can add, arrange, and remove on your website. Widget areas can include…