Tag Archives:
Advertising

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

The home page of the website www.arcequine.com, for ArcEquine, seen on 3 August 2017, stated “ArcEquine mimics the body’s natural electrical currents and reintroduces them from an external source. Microcurrent Therapy has been used successfully in the treatment of … Sarcoids … The ArcEquine utilises minute, sub-se…

An email for the online casino Pink Casino, seen on 28 July 2017. The subject line of the email stated “100% Losses Back + Free Scratchcard”. Further down the email was an offer for a “Deal or No Deal” scratchcard game. Beneath the scratchcard game’s logo, text stated “One Free Game! Don’t forget to also claim your …

a. The first TV ad, seen in February 2017, featured an image of a packet of Cathedral City Mature Cheddar cheese with the price labelled £3.50. The image then switched to a packet of Valley Spire mature cheddar cheese, a loaf of bread, a six pack of small yoghurts, a packet of carrots and …

A national press ad for The Writers Bureau, a writing course provider, seen in the Evening Standard on 17 October 2017, featured the text “Proofreaders [sic] Earn £22+ Per Hour Working From Home! As a freelance proofreader [sic] and copy editor you can earn a good income making sure that copy is professional and err…

An online behavioural ad for Shirtbox, seen on Mailonline.com on 5 November 2017, featured a pale blue T-shirt with an image of a cartoon silhouette of a couple engaging in sexual activity with arrows identifying the male figure as “you” and the female figure as “your mum”.

A website, www.kenyaairway.co.uk, seen on 23 November 2017, stated “Kenya Airways. The Pride of Africa …. About Kenya Airways. Kenya Airways is the national carrier for Kenya. It was founded in 1977 and its hub at [sic] Jomo Kenyatta International Airport, Nairobi. The Airline was privatized in 1996, it is no…

Like this:

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

The secondary ticketing website www.getmein.com, seen on 26 July 2017. The web page to select tickets for an event listed the different tickets available plus their prices. In one example, text stated “£48.39 per ticket*”. Below the range of tickets, text stated “Prices may vary from face value and exclude…

The secondary ticketing website www.seatwave.com, seen on 26 July 2017. The web page to select tickets for an event listed the different tickets available and their prices. In one example, text stated “£99.50”. Next to the price a pop-up message stated, “Booking and delivery fee not included and will vary …

The secondary ticketing website www.stubhub.co.uk, seen on 26 July 2017. The web page to select tickets for an event listed the different tickets available and their prices. In one example, text stated “£52.99/ea”. Above the range of tickets, there was a button which stated “Filter”. Upon clicking that but…

The website and a paid-for search ad for the secondary ticketing website www.viagogo.co.uk:

a. The tickets page of the website for an upcoming concert, seen on 21 August 2017, listed various different prices available. Above the different ticket prices, text stated “How Many Tickets?” with the option of select…

A website for the British Airways i360 tourist attraction in Brighton, britishairwaysi360.com, seen in July 2017. The website included text on the home page that stated the British Airways i360 was “… the world’s tallest moving observation tower …”.

A national press ad for ClearTouch, a device advertised as a treatment for nail fungus, seen on 8 April 2017, headed “Don’t let NAIL FUNGUS Stop You In Your Tracks!”, included claims that the device was effective in treating fungal nail infections, including “Helps treat the fungus responsible for nail infection in …

A regional press ad for Ineos Group Ltd, a multinational chemicals company, seen in the Derbyshire Times in January 2017, featured a seven-page booklet which included information about the use of shale gas in the UK, titled “FRACKING [sic] What everyone should know”. The booklet included various sections, including …

Claims on www.sainsburys.co.uk, seen on 18 October 2017, promoted tea. A search results page for ‘tea’ displayed a number of products, and included images of the packaging. One product was “Sainsbury’s Fairly Traded Red Label x240 Tea Bags 750g”. The packaging included a “Fairly Traded” logo in a box. The …

The website www.royalmail.co.uk, seen on 10 October 2017, featured the text “Royal Mail Special Delivery Guaranteed Guaranteed next day parcel delivery When it’s simply got to be there, Royal Mail Special Delivery Guaranteed offers time delivery by 9am or 1pm next day … We’ll give you a refund if your parcel isn’t d…

A website for Alt.com, an introduction agency, seen on 3 November 2017, featured a page which promoted the different membership features available. Text on the page under the subheading “PREMIMUM MEMBERSHIP BENEFITS” stated “View and contact members”.

Like this:

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

The home page for the website for Break Point PR www.breakpointpr.com, seen on 1 November 2017 featured logos for a range of companies under the heading “Trusted by”. The same page under the heading “What they say” featured quotes from customers, one of which stated “Creative, young and energetic team I trust with o…

A product listing for the MaxMedix Circulator, a medical device, seen on www.weightworld.uk in October 2017, stated “Home booster device for circulation … You’ve probably heard all about the importance of good circulation and the positive effects it can have on the body. Well it’s true and there is now a pres…

A website for Good Energy, www.goodenergy.co.uk, seen in September 2017, stated “An average unit of electricity in the UK (a kilowatt hour or kWh) results in 360g of carbon dioxide (CO2) emissions and 0.007g of radioactive waste. But the electricity we supply contains 0g of CO2 and no radioactive waste. This will ne…

A paid-for Facebook post advertising a gambling website, www.playojo.com, seen in October 2017, featured an anime-style cartoon image of a woman wearing a low-cut top. Text stated “Get up to 5x more when you deposit today. Deposit £10+ and get 50 Free Spins with no wagering”. A link at the bottom of the ad…

A TV ad for William Hill, seen on 15 September 2017, featured a voice-over that stated, “Get a 15% free bet bonus on your winnings with ‘2 Clear’ from William Hill, 30% of flat races last season were won by two lengths or more. Bet on any live ITV flat race and if your horse wins by 2 lengths or more you’ll get a 15…

Like this:

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

A website and Youtube ad for Abbott Laboratories, seen in September 2017:

a. The website www.freestylelibre.co.uk included text on the home page which stated “WHY PRICK WHEN YOU CAN SCAN?1 You can now check your glucose levels anytime, anywhere!2 Just scan the FreeStyle Libre sensor to see your curre…

A TV ad for Aldi featured a computer-generated image of a carrot that stated, “I see dead parsnips”. The voice-over then stated, “Kevin was feeling a little bit tense. He thought there were spirits. He had a sixth sense. As it turned out his instincts were right. There were a few spirits that cold …

a. The first ad featured an animation of a man playing chess with a robot. The robot said, “You don’t have a chance against me. I can calculate 90 trillion moves in advance.” The man then opened a can of Red Bull and drank from it. The robot said, “Not fair! Not f…

A TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be preparing to take a penalty kick. The shots were accompanied by a voice-over which stated, “The goalie has studied every one of your shots. She knows you’re going …

The website for the trademark registration service www.trademarkeagle.co.uk, seen in March 2017, featured the claims “The Leading Trademark Registration Service” and “the leading online trademark registration service.”

Like this:

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

A press ad for ABC Lasers, who offered medical and aesthetic treatments, seen in Aesthetics Journal’s September 2017 edition, showed the lower half of a woman wearing briefs. She was pinching some flesh from her tummy between her thumb and forefinger. Text stated “If you can pinch it, we can treat it”. Fur…

A TV ad for the Amazon Echo Dot, seen on 5 October, featured people using the device in different situations. In the first of these, a man’s voice said, “Alexa, re-order Purina cat food”. The “Alexa” virtual assistant was then heard saying, “I’ve found Purina cat food. Would you like to buy it?”.

A box, on the website www.takethetrain.co.uk, seen on 13 October 2017 when ordering a train ticket, contained text which stated “… we’ll deliver your tickets for free too!*”. The asterisk was linked to text at the bottom of the screen which stated “Free delivery available via Ticket on Departure net…

A website for Ecozone, www.ecozone.com, a manufacturer and retailer of environmentally-friendly household products, seen on 12 September 2017. Text on the page that promoted their “Laundry sensitive ecoballs” stated, “Ecoballs soften clothes even in hard water and their … ingredients work hard to wash dirt clean awa…

A website, www.185watlingstreet.com, for a restaurant seen in September 2017, featured a Christmas Menu brochure. The menu featured an offer for alcoholic drinks. Text stated “BARROW OF BOOZE … (£20.00 per person – Min 15 people) Includes: – 2 boxes of wine, 3ltr (White, Red or Rose) – 20 bottles of Corona or…

A website for PLB Ecowood, www.plbecowood.co.uk, selling wood and biomass products, seen in July 2017 stated “We are the main UK dealer for Heateco boilers and Ala Talkkari boilers both these boilers are RHI accredited”.

A listing for an “Eye of the Angel” silver and cubic zirconia pendant necklace from J Rosee Jewellery, seen on www.amazon.co.uk on 22 November 2017, stated “Price: £127.87 [crossed out]. Sale: £17.87. You Save: £112.00 (86%)”.

A TV ad, for Vodafone’s indoor coverage, seen in August 2017 featured the actor Martin Freeman in a robbery scenario set in an underground car park. A woman surreptitiously suggested calling the police, to which Martin Freeman replied “We’ll never get reception down here”. He then looked confused as the police arriv…

RSS Feed

Main Menu

1st Amendment (U.S. Constitution) Finest 45 Words Ever Written

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.” (FindLaw)

We are using cookies to provide statistics that help us give you the best experience of our website. You can find out more or switch them off if you prefer. However, by continuing to use WireNews without changing settings, you are agreeing to our use of cookies.
Our Cookie Policy