Would you rather buy ice-cream from an Eskimo or a Bedouin? Part 2

In the follow-up to the two-part blog by Ahmad Itani, our COO discusses the metrics of a good influencer campaign.

It precipitates the introduction of Cicero & Bernay’s new ‘See & Be’ programme, the first influencer marketing program to be launched by a Public Relations consultancy in the region.

The programme follows a detailed methodology and best practices when it comes to influencer communication, and contains well-charted ROI measurement tools that match influencers and contents to brands and channels, keeping in mind granular accountability at every stage. What this means is “Hey I am an influencer and try this product” is no longer the best solution!