Shaking what her momma gave her could net a lucky woman $50,000 in college scholarship money from philanthropist/twerk enthusiast Juicy J. In another inventive promtional scheme, Juicy took to his personal Twitter account to somewhat announce his upcoming twerk contest:

Juicy J is truly maximizing the promotional potential of twerking as he recently made Stay Trippy available to be streamed early to those who completed a video game. In the game, fans unlock songs from Stay Trippy as they throw cash at strippers to pain them.