Walmart to Stop Selling Amazon Kindles

After failing to catch up to the online success of Amazon.com Inc., Walmart Stores Inc. is severing ties with their direct competitor by dropping Amazon's popular Kindle e-reader and tablet from its 10,000 store locations. In addition to being responsible for 60% of e-book sales, the e-reader directly connects users to Amazon.com, encouraging them shop for products beyond books. Walmart did not specify, however, that competition was the reason for their decision. According to analysts, the move is also an assumption that the retailer sees Apple products as the more sought-after devices. Following the release of the iPhone 5 today, for example, sales for the smartphone are expected to soar beyond the ten-million mark within the first few weeks.

Walmart isn't the first large corporation to drop the Kindle from stores. Only months ago, Target Corp. decided to stop selling the products as well. While Walmart will ultimately miss the holiday rush for Kindles this yearwhich sell for $159 to $599the loss of profit is not expected to be a huge blow for the company. Walmart also continues to sell other tablet products. Retailers like Best Buy, Office Depot and Staples have released statements confirming that they will continue to sell Kindles.

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