Thursday, April 23, 2009

A Dedicated Jeff Gordon Fan And Car Salesman To The Very End

I was checking one of the journalism business Web sites I peruse regularly when I came upon an item that left me so incredulous that I just had to share it.

Now, let me point out I don't know the late Chuck P. Dimmick or any members of his family, but I do want to extend my deepest condolences on Chuck's untimely passing.

Here's the obit that ran in Thursday's Arizona Republic and Legacy.com, an online remembrance/memorial site. Pay close attention to the sentence after what Chuck did for a living (which I've placed in bold to make it more readable).

Chuck was a true NASCAR fan -- he was at last Saturday's Cup race at Phoenix International Raceway when God called him home -- and a dedicated car salesman to the very end. Rest in peace, Chuck. If I had the money, I just may have bought a Hummer in your memory. I just hope your family gets any commissions that result.

Check out the obit:

Chuck P. Dimmick, born December 29, 1958 in Riverside, CA passed away suddenly on April 18, 2009 while attending a NASCAR race to watch his favorite driver, Jeff Gordon. Chuck was the loving husband of Kristen and devoted father of Dillon. Chuck was the Director of Marketing for the Lund Cadillac Group. We are sure he would still want all to know that 0.9% financing is still available on all New 2008 Hummer H2's. A mass celebrating Chuck's life will be held at 11:00 AM on Friday, April 24th at St. Patrick's Church - 10815 N. 84th St. Scottsdale, AZ. Arrangements handled by Hansen Desert Hill Mortuary 480-991-5800. In Lieu of flowers, contributions may be made to the Dillon Dimmick Donation Fund at any Bank of America.

Rest in peace, Chuck, and say 'hi' to Dale and Alan and Benny and Davy when you get there. You're going to see some great racing by some great racers who left us way too early.

Jerry,We all know, in these trying times, the best marketing is free marketing. As the "Director of Marketing" he wouldn't want it any other way...It would have been better if the obit had read:“Chuck was survived by the largest inventory of new and used autos in the Scottsdale area. Stop in and take a look around, as you pay your respects."

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