Behind the Scenes

Design enhancements are fundamental to developing a quality product. However, last minute corrections are often costly. They cause engineering change orders, delays in product shipment and poorly integrated features which all lead to low customer adoption.
So where is the balance? BZDesign’s motto is, “Build it...

We've gathered an incredibly talented team to assist in all our ventures.
Meet our 4 new team members:
ADAM BAKER
industrial designer
I am a problem-seeking, problem-solving industrial designer. I have been told that I have a curious mind ever since I was very young, so I love to...

Last month, bzdesign was Design Sponsor for Rochester Venture Adventure, a city-wide scavenger hunt sponsored by High Tech Rochester and AT&T. To get up close and personal with the future of downtown Rochester, participants raced around the city in teams of three, solving puzzles and finding clues.
The...

No matter which stage of product or brand development — designing, prototyping, testing — getting feedback early and often can make all the difference. bzdesign finds that one of the most productive and efficient methods for testing is focus groups. Nothing beats getting out on...

At BZDesign, our favorite question to answer is, “What is the secret to great design?” Answers can vary, of course. Each of our client’s needs are unique, and every product or brand that they offer requires a spectacular strategy. In the first phase of our...