Posts tagged “jon stewart”

In a recent Daily Show interview, Jon Stewart and UC Davis transportation expert Daniel Sperling pondered the idea of using this crisis as an opportunity to put money into building a new, more sustainable transportation infrastructure.

A friend of mine has put down a deposit on the Aptera, but is unclear about when his car will be coming.

While all of the alternatives to gas-powered vehicles have their pros and cons, the current personal transportation model is providing clear feedback that it’s time for some divergent thinking on this topic.

What do people really want and need? Are there viable paradigms besides the “car-in-every-garage” (e.g. Zipcar, etc.)? How are systems as complex and socially/economically ingrained as the auto industry and vehicle infrastructure best addressed?

Pretty good Wired interview with Jon Stewart and Ben Karlin. Wired, being Wired, is pushing these guys to say brilliant stuff about the future, about technology, business models being revamped, distribution channels being introduced, utter changes in how we watch and how they make. But Stewart and Karlin continue to resist, falling back on their stance of hey, we just make a show; we’re show makers. But they get them to give up this quote

Karlin: From a creative standpoint, there used to be this idea that network was the holy grail and that cable was where people went who couldn’t work on network. That’s the old model. And now that there’s just as many quality shows coming out of cable – on FX there’s good shows, Comedy Central has good shows, HBO Ôø? I think the audience is going to cease noticing, “Oh, that’s got the NBC logo on it.”
Stewart: It’s the idea that the content is no longer valued by where it stands, in what neighborhood it lives. What matters is what you put out there, not its location. I think that’s what people have come to learn from the Internet – it doesn’t matter where it comes from. If it’s good, it’s good. Just because our channel is after HGTV and right before Spanish people playing soccer doesn’t make it any less valuable than something that exists in the single digits on your television set.

which just struck me as untrue. I think the networks (and by that I mean cable networks as well as network networks) have built pretty strong brands that attract people. HBO, especially. On one hand, I guess they’re saying that the network (ABC CBS NBC) is not the purest endorser of quality any more, that’s absolutely true, but the statement the location of the content has no meaning and the show is judged on its own merit, well, that doesn’t seem true at all.

Reminds me of some recent ethnographic work with consumers about food and groceries. Without revealing anything confidential, I think I can mention that I was surprised by how strong the grocery store brand was in conveying positive meaning about food choices. Far stronger than any indvidual food producer brand. Perhaps an analogy for HBO (the place you get Sopranos and Six Feet Under). Perhaps not.