STOP PRESS: SALTR hires Fishburn Hedges for savings PR

Fishburn Hedges has been appointed on a budget of between pounds 1
and pounds 3 million per annum to encourage people to save. The agency
was appointed by the Savings and Long-Term Risk (SALTR) project, a
consortium of insurers and other financial service providers brought
together to counter negative publicity about financial services and
increase awareness of the need to save (PR Week, 5 Feb).