Tag Archives: marketing

It’s getting more difficult for small businesses to attract and retain customers who can change vendors with the click of a mouse. Those small business marketing challenges usually revolve around six essential questions. Answer these essential small business marketing questions: 1| Who are you marketing to? “Everyone” is not the right answer. It is […]

Why is content marketing so important for a small business? Search engines and social media make it easier, faster and cheaper for small businesses to be found by potential customers. But, in order get your business in front of your target customers, you have to “feed” the online monster using a content marketing strategy. What […]

A few days ago, I came back from a trip to Costco with some food items that were not originally on my list. Why? Because I had the opportunity to taste those products. Food samples are an easy and inexpensive way to give potential customers a chance to taste the food and be more comfortable purchasing it. Can […]

Managing a small business can be frustrating at times. You wear many hats: you are the CEO, the CMO, the CFO, HR and of course the janitor if necessary. Responsible for sales and growth, the Chief Marketing Officer (CMO) has a challenging position. Mistakes can be deadly for a small business. Here are five marketing […]

When working with small business owners, I find that their main challenge in trying to implement a marketing strategy is that their resources – time, money, and people – are limited. Therefore they must use those resources effectively. With this in mind, here are 5 simple rules of marketing for small businesses. 5 Simple Rules […]

Marketing is a concept that’s often misunderstood. Many business owners use the word loosely, thinking it simply means promoting. While promotion is essential to the marketing mix, it is not the only element. To be successful, a business needs to market: The right product to The right people at The right price in The right […]

No matter how small it is, every business has a brand. The question is whether the brand is created intentionally or by accident. If you don’t define your brand, other people will. Branding is more than your logo, tagline or slogan, your brand is your promise of specific benefits, quality and value to your […]