Etihad Airways selects Farelogix to power omni-channel retailing

Etihad Airways has partnered with Farelogix to enhance its merchandising and distribution capabilities.

The deployment of new generation technology from Farelogix will enable Etihad to focus on broadening ancillary offerings to customers, allowing for more personalised travel options across all distribution channels.

Etihad plans to implement FLX Merchandise, a cloud-based solution from Farelogix, to create personalised product and service propositions that increase customer satisfaction.

FLX Merchandise will enable Etihad to showcase optional products such as preferred seats, priority boarding, and other amenities. In addition, the technology will provide greater flexibility and speed-to-market by introducing innovative new ancillary offers.

Robin Kamark, Etihad’s chief commercial 0fficer said, “Our vision is to provide guests with the widest choice. We are proud to partner with Farelogix, a recognised leader in airline commerce technology, to realise this vision. The new partnership will help us in the journey towards the airline’s digital transformation that focuses on delivering modern retail experiences to customers around the globe.

Kamark added, “It is crucial in today’s digital world that we continuously refine our services and utilise progressive technology to elevate our customers travel experiences regardless of the channel they use to book. The solutions offered by Farelogix will allow us to take control of our offer, expand our distribution capabilities and drive product variation.”