The Conceptual Art Movement's Idea driven mechanisms' form the foundation of Alterism. The human form is merely a vessel to an Alter Artists. The Alterist Person and/or Form becomes No More or Less Precious than the rarified physical objects, art and artifacts which our worlds civilizations have held in great esteem and even declared priceless.

Marshall McLuhan utilized Mass Media and Computer age Philosophy along with popular news to confused, confound and eventually change the way people perceive media. In a similar fashion Alterism utilizes the subversive nature of popular (Americanized) journalism and works within the mass media machine in accordance with a system of Sense Memory triggers and the Affective Memories they produce. Alterism takes it's cues from Social Branding and Marketing techniques which have become quite ubiquitous. It also employs the same Propaganda, Rhetoric and Guerilla Tactics Current Governments frequently to control the dissemination of information.

Alterism and the Artist's Alters or Online Ego and SuperEgo (The ID) appears fictional or riddled with false realities. It is however an existential and mimetic way of portraying how we live and struggle through our many worlds.

"Becoming whomever I choose whenever I feel it will most effectively communicate my deeply personal perspectives seems outrageous to most. Ironically, the very catalyst for my art and the system and processes created to support the inherent concepts formed organically. Basically i feel that acting is reacting and the whole world, physical and digital, is my stage. A rational verbal or expressive (art) response to irrational non-verbal communication can be defined as Autonomic Response."

"I hope to effect change and help society realize just how inappropriate and impolite society becomes whilst ignoring the vital 80% of human communication (Non-Verbal). I have lived many ways and seen many things, even putting my own freedom and life in jeopardy. However somewhere along the tiring endless journey I have personally found my, WAY. If living my life as an open book can someday help one person than it can cause a Revolution." -D S Pollack aka Chase Alias, Holden Vance III and Bryan "Cubby" Brent