MTV Multiplayer: Activision has had success with franchises like “Call of Duty” and “Guitar Hero” by releasing games annually. Do you look at that business model at all and wonder if that would work for Blizzard? Do you think there’s more profit in hitting the annual mark? Or do you think players need the breathing room?

Morhaime: In terms of expansions, I think a little bit more frequently is probably good with sort of the goal to get closer to an annual expansion. But I think it really depends on what content you put in the expansion. I don’t think Blizzard will ever be able to do sequels of products like a “Diablo III” or “Diablo IV” on an annual basis, but we might be able to do expansions to those games close to annually.

MTV Multiplayer: DRM isn’t an issue for Blizzard, but it’s been an issue for other PC games. What advice do you have for other publishers? Do you think about DRM?

Morhaime: We do think about it. Well, we’ve approached DRM in the past in multiple ways, but probably the primary copy protection that we have is providing value-added features that you can only get by Battlenet.