Shenzhen, China, 23 July 2012: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today announced its partnership with Eurosport, the number one pan-European TV channel, for the broadcast of this summer’s biggest sporting events. This partnership is a significant step in HUAWEI Device’s efforts to build its brand among consumers across Europe, while celebrating the commercial availability in the region of its flagship smartphone, the HUAWEI Ascend P1.

As part of the agreement, HUAWEI’s Ascend P1 advertisements will be broadcast during selected Eurosport’s sports event coverage from July. Additionally, RSS feeds of Eurosports news updates and sporting results will be placed on HUAWEI Device online platforms including its website www.huaweidevice.com and global Facebook page.

"Our partnership with Eurosport provides an opportunity for consumers in more than 129 million households across Europe and North Africa to engage with the HUAWEI Device brand as we transition from a B2B to B2C company," said Shao Yang, Chief Marketing Officer, HUAWEI Device. "Throughout this year our focus is on building the brand by introducing premium products, such as the Ascend P1, that enhance the consumer experience."

"We are delighted that HUAWEI Device has selected Eurosport, Europe’s number one sports entertainment network, to be their exclusive pan-regional media partner for the forthcoming launch of the HUAWEI Ascend P1 smartphone in Europe," said Mark McFarlane, Commercial Director, Eurosport. "With our record breaking audience performance in 2012 and our multi-media communication platform Eurosport will provide HUAWEI with a powerful and effective communication plan for the Ascend P1 launch."

The Ascend P1 is a super-slim smartphone that delivers outstanding speed, power and functionality. With sales in China commencing from mid-April, the HUAWEI Ascend P1 is available through more than 3000 retail stores throughout China. The Ascend P1 will be available in Denmark, Germany, France, Portugal and Italy in July, with other markets to follow.