Upfront: L&T Marketing

Jun2012

Lens Marketing

As part of its Official Sponsor of Sightseeing (OSS) campaign, Transitions Optical has launched its “Sight of the Day Photo Contest,” encouraging consumers to think about the importance of their vision in their lives. By visiting SeeMoreSights.com participants can upload photos of meaningful everyday moments along with a brief description for a chance to win various sightseeing prizes. Starting with a $20,000 donation made to Optometry Giving Sight through the Transitions Healthy Sight for Life Fund, an additional 25-cent donation will be added for every photo uploaded to the contest. To bring further attention to eye health issues, all of the photos submitted to the contest will be revealed together in October 2012 in observance of World Sight Day.

Industry professionals are encouraged to participate and leverage the contest to promote the importance of vision in their own communication efforts. Materials to promote the Sight of the Day Photo Contest are available through the Transitions trade portal Transitions.com/Pro and include a downloadable/printable countercard and a Facebook tab with content.

“Whether it’s a picnic outside with family or a trip to the Grand Canyon, healthy sight plays a significant role in helping us connect with the breathtaking moments we experience every day,” said Sherianne James, director, North American Marketing, Transitions Optical. “With the Sight of the Day Photo Contest, we’re asking consumers to think further about how important proper vision care is in all of our lives.”
Each photo submitted to the Sight of the Day Photo Contest, which runs through September 30, will be automatically entered to win weekly, first, second or grand prizes. Participants can win:

Weekly prizes of personalized Shutterfly gift totes

A second prize $1,500 American Express gift card

A first prize trip for four to Hawaii

The Ultimate Sightseeing Dream Vacation, including a 10-day National Geographic Galapagos Island Excursion

Consumers can also visit
seemoresights.com to find an eyecare professional in their area and sign up to receive notifications about the contest and reminders on tour dates.