Quarterly Beverage Tracker Second Quarter 2016: West Europe; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Soft drinks recorded a decline in Q2-16, mostly due to unsettled, wet weather in some countries and declining consumer confidence in many of the larger beverage markets. While all commercial beverages continues to show a very marginal drop in volumes, quarter two results have prompted a downward revision in the volume projection for the year. In contrast, the outlook for alcoholic drinks has been readjusted upwards, mainly due to improved wine sales.

Key Findings

Private Label in West Europe saw low growth, almost half of the eight large PL markets registered declines.

European soccer championships boost beer sales.

100cl and 125cl bottles gain soft drinks visibility.

Still drinks did see some notable growth in Austria where PL still drinks are often used as substitutes for juice.

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