Tonight sees the return of the NBA, but along with LeBron’s continued dominance and Derrick Rose’s return, comes a new breed of technology and influence. Each team in the NBA now has access to the SportVU, a camera system so technologically advanced that it has opened the door for Big Data to invade the NBA, and subsequently, the sports world.

Nike commissioned a study at Duke’s Institute for Brain Sciences that focuses on “stroboscopic training” using Nike’s eyewear. In essence, Nike went in search of scientific data to prove that simulating a strobe-like experience can increase visual short-term memory retention, and purportedly found it.

This site may earn affiliate commissions from the links on this page. Terms of use.

ExtremeTech Newsletter

Subscribe Today to get the latest ExtremeTech news delivered right to your inbox.

Email

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our
Terms of Use and
Privacy Policy. You may unsubscribe from the newsletter at any time.