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The White Collar Fight Club

White Collar Boxing originated in New York 1988 when two white collar professionals stepped into the ring for a charity black tie event. It has soon become one of the fastest growing sports, where men and women, usually with no or little experience, and traditionally in white collar professions train like professional boxers to fight for bragging rights amongst friends and colleagues.

CyberSmart

A British fitness company, which runs gyms across London. Cited as "one of the trendier additions to London's flourishing fitness scene", founded by Richard Hilton and targeted at an array of Londoners. Lonely Planet considered it to be the most popular gym in London.