NC Hotel Room Demand Up Substantially

Lodging in North Carolina has had its best half year on record in terms of total room demand and best since 2011 in terms of growth over previous year, according to recent lodging data. Demand growth is up more than five percent year-to-date over 2013, and June was up more than six percent from last year. North Carolina’s year-to-date demand growth leads both U.S. (+4.1 percent) and South Atlantic (+4.5 percent) growth. Since 2000, year-to-date demand through June in the state is up more than nineteen percent.

National forecasts for lodging are positive in terms of both demand and ADR. North Carolina is no exception. ADR increased more than four percent (+4.3 percent) during the first half of 2014, similar to the growth seen nationally and regionally (US, +4.1 percent, South Atlantic, +3.7 percent). Like demand, ADR in North Carolina is at record levels for both June ($94.34) and for the first half of the year ($88.83). The chart below shows January through June ADR statewide from 2000-2014. ADR for this time period has increased nearly forty percent.

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