February BB2B “Finding a Friend: Making the Right Strategic Alliances”

There are different kinds of strategic alliances from the very formal and legal joint ventures to less formal cross marketing, co-branding, and even the use of channel partners. Which strategy makes sense to meet your business goal? Get familiar with how to create a workable plan and process that would help you find the best partners for a strategic alliance and how to avoid the worst.

Jan Triplett, Ph.D., CEO of the Business Success Center (BSC), is the author of A Networker’s Guide to Success, and co-author of Thinking Big, Staying Small. The BSC provides owners with strategy and advice to stabilize and grow their businesses by finding the best way to manage sales, marketing and financials. It was named a top 20 Management Consulting firm by the Austin Business Journal and has received numerous awards and recognition including a national award from the Small Business Administration. Besides running a family business with husband Dan Diener for over 25 years, Triplett considers herself a parttime family counselor and full time small business activist writing and testifying before the legislature and local government. She is a guest blogger for the Business Bank of Texas and has her own blog. She has been the keynote speaker for trade associations and chambers of commerce and led two international trade missions — one to Japan and one to Ecuador. She was recently profiled by the Austin Business Journal. She helped found the Women’s Chamber of Commerce and the Austin Literacy Council.﻿