In the Sunday Telegraph, a person named Gaby Wood, “the head of Telegraph books”, purported to review the “long awaited NW“, the latest novel by Zadie Smith, in a truly obsequious, vapid piece titled “The return of Zadie Smith“. One of the commentators on the piece summed it up perfectly: “Please don’t include biographical facts or an author photograph, in a review. Please don’t describe the clothes of people who happen to be listening to the author when the author reads aloud. Please review the book, and in this instance tell us how to pronounce its title, ‘NW‘.”