“Retailers were impressed by the combination of products and pockemt money pricing. With Magic Box Int set to invest strongly in TV and sampling.

“Zomlings could really stand out from the crowd this spring.”

Magic Box Int’s Ben Harper, added: “Zomlings is an exciting new opportunity for kids and retailers in 2014.

“The affordability of the range, both for consumers and retailers is a key USP. Zomlings is a true pocket money collectable, that not only has impulse purchase power but also has a range of products all priced under £2.”