Infosys Digitalhttp://www.infosysblogs.com/infosysdigital/
Infosys experts share their views on how digital is significantly impacting enterprises and consumers by redefining experiences, simplifying processes and pushing collaborative innovation to new levelsenCopyright 2017Tue, 15 Aug 2017 14:53:18 +0000http://www.sixapart.com/movabletype/?v=5.14-enhttp://blogs.law.harvard.edu/tech/rssIntegrated Blockchain with API & MicroservicesIndustry leaders, economists, scientists and researchers have called out the most promising change agent that will impact day-to-day businesses and even our lives to be Blockchain. The impact will be more than any other technologies like AI, robotics, IoT, Driverless cars or Passenger spaceships that continuously make to the news stable. Knowing this, numerous FinTechs, Venture Capitalists, and Fortune 1000 firms are aggressively investing and researching to become the early adopters and gain advantage of this nascent technology.

Bottom-line, as Don Tapscott a leading technology author conveys “Blockchain is the revolution to bring the Internet 2.0 (Internet of Value) and it will become as ubiquitous or more as the current internet (Internet of Information)”

Chatbots are special kind of smartly designed artificial intelligence enabled computer programs to simulate or mimic conversation with human users over the Internet. Chatbot are also known as chat robot, means a robotic system who can answer different questions. In pure technical terms a chatbot is also referred like a service engine, derived by some logical rules and fixed set of predefined pathways that a user or customer interact with via a chat interface. This service could be well integrated inside any major chat product like (Facebook Messenger, Slack, Telegram, Text Messages, etc.)

Chatbots can transform the way you interact with the internet from a series of self-initiated tasks to a resembled type of conversation. Now chatbots are not just a possibility, chatbots are already starting to significantly change everything we do know about customer communication. Chatbots are now also seen as one of the promising way of Digital engagement. A lot of business enterprises have understood the fact that they can increase their business revenue by offering qualitative chatbot to provide digital user experience to customers.

UX in web applications were always driven by
mouse and keyboards. Similarly, UX in mobile applications were always driven by
touch screens coupled with gestures. But advancements in the field of virtual
reality, augmented reality and touch less gestures are gearing up to challenge
the status quo. AR and VR has been listed in Gartner report titled - "Top 10
Strategic Technology Trends 2017". Gartner has predicted that AR, VR and mixed
reality (MR) solutions will be evaluated and adopted in 20% of large-enterprise
businesses by 2019. ]]>http://www.infosysblogs.com/infosysdigital/2017/07/New_UX_VR_AR_Touchless.html
http://www.infosysblogs.com/infosysdigital/2017/07/New_UX_VR_AR_Touchless.htmlSat, 01 Jul 2017 05:27:58 +0000Locating Marketing Moorings in the Digital World

It's quite interesting how enterprise
orientations have changed from efficient manufacturing to global
competitiveness to finally being more simplistic, and 'customer centric' i.e.
intensely Customer oriented.

This evolution, if we look at, is
neither radical nor abrupt. The world moved on from the concept of
'Manufacturers' & 'Consumers' in the pre and post-world war era of
'isolated focus on manufacturing efficiently, with cheaper resources, closer to
'raw material sources' and 'consuming them in another part of world or
profiting from them in a completely different part of the world' to a world
which became even more resourceful and adaptive- where everyone could
manufacture and sell anywhere and the differentiations in profit making or
market expansion was to come from:

Quality (this is when the Japanese found quality of national
importance)

How fast, how close one is to
understanding its customer or finding new ones, and how quick they are to react
on the customer data determines not just the immediate bottom lines but long
term business strategy and enterprise viability.

The focus was on 'providing' for
'pre-conceived needs or demands' - the world neither had the assurance of
global trade rules' to foster healthy market practices nor the wherewithal of
knowing global needs, global consumers, their preferences, paying capacity or
the means to find and factor what decision parameters customers, in a diverse
and expansive markets, are applying for deciding on manufacturers fate.

A simple look at a scenario, for
instance, how a beverage or a FMCG companies did marketing in pre- second world
war, post second world war and post the internet evolution era would give
interesting insights into:

How this space evolved- Today what shapes this activity and a
rationale forecast of how this is likely to bring new, unheard dimensions into
marketing and create a paradigm shift, already we see this happening in many
areas, in how enterprises are going to use insights (data), agility (ability to
not reactively but proactively adapt to what customer may want in real-time)
and tailored experiences - to differentiate themselves. It will be naïve to
suggest that product features, product qualities etc. will seize to evolve and
only customer experience will differentiate in isolation- but it will be the
customer experience and centricity of customer which will lead changes in
various product and enterprise strategies - at a much faster speed

This marketing and customer experience orientation is almost
certain to be the single biggest factor determining enterprise success, success
of almost all of enterprise function and to a great extent determine enterprise
viability and its sustenance altogether

So a beverage company which in early
20th century found a need to have accessible packaged drink for
people and runs "awareness" campaigns changes to - finding local flavors, local
branding and extrapolates positioning in line with regional, local nuances in
the 1960's and 70's to a more holistic customer-led product creation, customer
oriented product delivery and branding infused with specified segment targeting
(youth, executives, kids, sports, health conscious etc.) and building ability
in its product positioning and marketing strategies to enable that.

In the coming days, Marketing - which
if we quote the Guru- Philip Kotler defining this as- "the science and art of
exploring, creating, and delivering value to satisfy the needs of a target
market at a profit" is going to be something like this- "the techniques by
which you lead customers' thoughts, needs & desires to your offerings, use
customer behavior & insights to extend customer aspirations and creating
new markets and having a unique positioning to fulfill those"

And the techniques and the pace of
marketing evolution is going to be extremely fast-tracked by technologies like
big data, GPS, augmented reality, real-time decisioning ability, to real-time
enterprise process orchestration for experience creation across factors
covering pricing, product delivery, product core features, post sales
experience management and leverage for further customer targeting. This space
is going to see innumerable shocking, disruptive shifts - complicating what
seems like a simple sale to customer- bringing a huge set of dimensions on
which to differentiate an enterprise - in a nutshell:

The ability to proactively listen, absolutely precisely engage
and enabling an individualized interaction with customer defines what
enterprises will do for its product strategy, their manufacturing process,
pricing strategies, quality nuances, its brand positioning strategies and not
the other way round

Today enterprises are listening to client aspirations and juxtaposing
their branding to those- before customers move onto something which suits their
personas better

In addition to the differentiation
and customer experience & aspiration led, there are certain environmental,
global changes as below, that are bringing completely new dimension to
marketing today:

Democratization of supply, and demand: Today the supply chain,
distribution or fulfilment cycle is part of marketing strategy. These are no
more fixed, and affect not just organization strategy but influence customer
choices and buying behavior. A J-I-T offer for a premium mobile device for
someone in the U.S can be very different from someone in India, because of
fulfilment cost and availability factors. Similarly, a dealer in India can
transpose it's marketing strategy at real-time if an relevant accessory for
that device is available or can be procured from a nearby market

Virtual and augmented reality: This is another powerful change;
the extent of the impact is still not fully assimilated. Customers will no more
go by the asynchronous isolated content but will experience, know much finer
nuances of their purchase than what was ever possible. Augmented realities
would force marketers to think ahead of future needs and ensure they meet
expectations that far ahead

Customer led promotions, user generated content mapping:
Customer is no more a passive entity in marketing cycle, they are part of
marketing chain. They form a potent channel of marketing and leveraging
customer delight & satisfaction for accentuating brand value is going to be
a force multiplier with completely non-linear ROIs possibility

Extreme data sciences creating unique, live- opportunities via
Patterns, trends & projections: with close to four billion people and more
than those many number of digital touchpoints, content & data is indeed the
King and the ability to make sense of that data using BI, AI or machine
learning is likely to create unforeseeable dimension & possibilities,
presenting marketers with new segments, markets and personas with intelligence
at their disposal which will help devise products suiting customer aspiration
& experience (a big change from experience & marketing coming after the
product strategy)

The world has
changed in terms of fulfilling customer needs, giving better experience (what
they called marketing), the rate of change has been exponentially increasing
with passage of time. Marketing today is trying to keep pace with this change
and this is a journey than destination- robotics, machine learning, greater
democratization of buyer-supplier relationship is going to keep pushing at
these changes with greater force than ever and it will be an interesting
attempt to keep track of where this heads to.

Quadrant (Magic)
leader in CRM -Salesforce is scaling up on the latest Buzzword - Internet of Things (IoT). IoT is and
will be affecting the world through its human free transfer of large quantum of
data over the network.

What a better name
than 'THUNDER' being christened to
power the leader in this space for Salesforce. Thunder is a phenomenally
scalable, real time event processing
engine.

Below are the 3 key tenants on which Thunder is
envisaged:

What will it allow: CONNECTIVITY!!

With the Power of
Thunder, Salesforce equips the organizations to connect and capture tsunami of data
from every source -be it Hand held devices, sensors if any, websites, PoS,
social media or any other channel of interaction or data capture. The biggest
source of data generation is Smartphone followed by social media. As of now
there are exabytes of data being created daily with little or no use. This data
'dump' first needs to be connected and captured.

Data assimilation: Organizations need to not only capture these
data threads but have the ability to traverse through data, search, analyze as
well be able to present in meaningful format for deriving benefits. With the
help of tools - in house and external, the large volumes of data captured from
multiple sources can be traversed to understand patterns and significant events
and allow for real time action (triggers).

Informed and outcome oriented interaction: The ultimate aim is to
take the right decision to affect outcomes. Once the data is converted to
meaningful and actionable intelligence, users can leverage salesforce to
proactively reach out to their prospects and customers for intelligent
interactions and ensuring a focused and informed decision making. This is about
moving from system of records to systems of intelligence.

Multiple cloud based
analytical tools are in play empowering business users to derive actionable
intelligence on click of a button--real time. Since devices and sensors will be
key in this equation, machine learning and algorithms start gaining importance
in the intelligent decision cycle.
Organizations will thus start banking on artificial intelligence to reduce if
not eliminate human intervention.

In this field of
technology the quest is to move from unaware / unknown to being proactive and
ultimately predictive. Being
predictive through juggling of data, deriving actionable intelligence and
outcome oriented action will be key in times to come.

World leader in CRM space, Salesforce has continuously evolved. From an early mover in digital cloud space it is now focusing on Artificial Intelligence (AI) to ensure a more meaningful data convergence.

Einstein is being designed with a focus on ensuring that the users are provided a focused set of data - Leads, Opportunities and Insights into decision making and Improve ROI. Einstein is designed to go through and learn from the data that is available including online feeds and provide focused data sets for improved decision making. Salesforce users will now have more bandwidth to focus on what they do best rather than trying to decipher through multitude of data and manual slicing and dicing to arrive at actionable data sets.

Some of the key aspects of this robust AI incorporated into Salesforce are:

1. Lead Scoring

2. Opportunity Insights

3. Account Insights

4. Activity Capture

5. Follow ups.

Key features are pictorially depicted below:

Infosys being a Platinum partner of Salesforce is uniquely positioned to be onboard this latest offering and help its clients in improving their sales cycle time thereby enhanced ROI on the CRM front.

]]>http://www.infosysblogs.com/infosysdigital/2017/05/Salesforce Einstein:Sales.html
http://www.infosysblogs.com/infosysdigital/2017/05/Salesforce Einstein:Sales.htmlWed, 24 May 2017 10:39:53 +0000Salesforce service cloud, social media and IoT - Winning formulaB2C organization
and industry find it challenging to
maintain ever increasing expectation from customer to meet SLAs and first call
resolution. Client requests are also growing complex due to dependency on other teams.

If we take
the example of an automobile manufacturer, leveraging service cloud is a huge area . It's
not any more limited to opening job card , checking warranty of vehicle, spare
part management but also to deliver
customer experience.

Typical
customer service will be able to capture customer issues when he comes to
service station with his vehicle for servicing. Within certain time a service person attends him, inspects the
vehicle, understands the issue and suggests an estimate for the repair.

During the resolution
time, customer has to be intimated if his vehicle needs some more work and
hence the cost has changed or if there is some campaigns being run - so email, message
or website can be leveraged for the
same.

The
automobile manufacturer will also have his dealerships for sales, service and
spare parts which needs customer service and there will be separate module
and process for the same.

In this
case typically dealerships may have challenges pertaining to pricing, spare
part availability and requisition, royalty management, sale of vehicle, taxation
issues, AMC etc .Clients can also use knowledge base to improve TAT and improve
efficiency.

However,
now using IoT cloud, automobile manufacturers should be able to help end
customers on how to service vehicle as vehicle condition can be captured in
more proactive manner.

Globally we
have seen people communicating with each other for customer service but now we
will see lot of machine to machine communication. From maintenance reporting
and diagnostic view point, the sensors in vehicles will periodically send key
information and based on a pattern there will be alert sent to customer service
team which will intimate end consumers automatically with regards to servicing
of vehicles.

This
proactive measure will help end consumer reduce maintenance cost by timely
servicing and also improve his vehicles availability on road leading to better
revenues.

Also
imagine the cost and effort saved where typically people wait for a component
to breakdown and here this will be managed more proactively. For the
organization the benefit also stems from the fact that they can see a pattern
developing and can take action on it. For example in certain class of vehicles
undergoing numerous breakdown, the management can get into details to
understand the trend. They may also launch some campaigns based on feedback
about vehicle performance which in turn contributes to additional revenues.

Organizations
can also create a closed community of vehicle users
which will help them to share ideas and inputs and leverage this to increase
traction with the brand. All this is possible by using social platform.
Nowadays, consumer awareness about using vehicles and maintaining them is
increasing. Having a community will make
consumers stay connected with each other and the brand.

Automobile
manufacturers can also encourage its employees and dealers to work on a social
community platform using Salesforce chatter for better collaboration and answer
to issues and ideas.

Salesforce
helps customer to give a better view about customer .It helps collaborating in
such a manner that what might have taken week to resolve can be done in few minutes
using community platform. Also leveraging social media, its easier to bring the brand closer to consumer
and dealers by allowing them to provide feedback, raise complaint or share
compliment .

It gives a
sense of feeling to end consumer and dealership that the brand CARES.

Sales has always been an engaging people to people contact
process. We all being consumers and providers in our own right have been at one
of the ends. Never thought that the physical engagement of speaking to an individual
can and will go away one day. The world of technology has come a long way from
room size machines to palm and wrist size computing marvels.

In the world of technology, we are seeing a paradigm shift
from people based engagements to technology intrinsic processes, from hard
sales talk to informed sales cycle. In this context, we see that in the world
of tomorrow, consumers will purchase purely on being informed and connected.
Convenience, speed and agility, information at fingertips, visibility and power
to take own decisions will be crucial. There may be a gradual shift from people
to people interaction in the sales cycle to being replaced with technology -
gadgets, information....decisions.

The above is being implemented in various domains where Salesforce
acts as the face of the product and service provider. Salesforce has an early
cloud mover advantage which has shaken the COTS based application services.
This is largely due to its highly customizable and interactive user interface,
agility and speed to market as well as a robust availability of APIs which
allows for seamless integration across the overall landscape.

A multitude of industries are moving to Salesforce as their
'FRONTEND' where their offerings are
available on handheld devices, catalogs -products, pricing available at the
point of sales, self-service options, increased user awareness and knowledge
base leading to decisions being taken on the fly. Enhanced and intuitive UI
through lightning ensures easy adoption enabling a user to take decisions on
his /her own without any other intervention (read human). Taking a cue,
reducing cost, ensuring these 'Apps' are available free for everyone to use on
their devices, no physical stores or walk-ins, we may not need a sales person
----each customer will act as a Sales representative with information being
knowledge, ensuring higher business volumes, reducing sales cycle, faster
delivery due to real /near real time data dissemination and enhanced
satisfaction with a phenomenal reduction of cost.

A key aspect of Salesforce leading the way and acting a true
force multiplier for organizations in their sales cycle is a rich and vibrant
AppExchange wherein the best in class solutions are available for easy adoption
based on business needs. Each organization comes with its own unique
requirements but one thing traverses across in today's times---Customer
centricity. This is the basic tenant of Salesforce which has ensured a high
level of customer acceptability of the product and its features. With easy
rendering of the solution on Omni channel and handheld devices any
organization's frontend is closer to the customer. Going forward, customers are
taking control of their own requirements through intuitive UI and being
facilitated through guided selling from being contacted to placing orders and
payments....all through minimal clicks.

It is not long before organizations realize and exploit the
true potential of Salesforce to harness their reach, availability of offerings
and seamless integration capabilities to cut down on sales cycle, improve time
to market, reduce Capex as well as optimize Opex and ensure an enhanced
Customer Experience.

]]>http://www.infosysblogs.com/infosysdigital/2017/04/salesforce_changing_paradigm_i.html
http://www.infosysblogs.com/infosysdigital/2017/04/salesforce_changing_paradigm_i.htmlFri, 21 Apr 2017 10:09:42 +0000Join us at MuleSoft Connect 2017Please join us at one the biggest conferences of this year and learn how industries are tackling Enterprise Integration, Cloud Integration, Legacy Transformation and Digital Enablement with iPAAS, Microservices and API Enablement.

]]>http://www.infosysblogs.com/infosysdigital/2017/04/join_us_at_mulesoft_connect_20.html
http://www.infosysblogs.com/infosysdigital/2017/04/join_us_at_mulesoft_connect_20.htmlMon, 17 Apr 2017 23:00:53 +0000Switch to salesforce or remain on-premise? Some organizations have used on-premises
customer relationship management (CRM) applications for over a decade. However,
in an increasingly competitive and digital ecosystem, they need more robust
solutions that offer agility and improve market presence.

Companies that work on decades-old
application systems, end up investing a lot of money and resources to sustain
the white elephant. They face some typical challenges that include:

1.
Lack of visibility in product life
cycle from product vendor

2.
Absence of consumer-friendly user
interface

3.
Huge investments in infrastructure to
support on-premises CRM

4.
Poor uptime of solution

5.
Lack of documentation about changes made
to the solution

6.
Gap in critical knowledge, caused by
high people attrition, which causes issues in managing solutions

I think migrating to cloud applications
like Salesforce CRM offers strategic advantages to customers because of the
following:

1. Fast response to change: Cloud-based
solutions operate at lightning speeds. This helps customers to make quick changes
to their business process and configure CRM with less downtime

2.
Effective social media presence: By leveraging
social media cloud using Salesforce Marketing Cloud enables better management
of marketing and social strategies

3.
Lower investment costs (infrastructure
investment)

4.
Better versioning of the solution

5.
Improved data quality and lifecycle
management

6.
Easy integration with various
applications, by using various tools including Informatica Cloud

7.
Readymade connectors to support
processes and solution mapping

8.
Effective integration tools that make
it easier for an organization to use multiple cloud tools. For example, it
has become easier now, if you want to use cloud security tool to run virus
scan on all files before uploading in Salesforce.
In some cases, it will take two days to complete implementation and integration
of cloud security tool with salesforce , if all licenses are in place.

9.
Quick access to several AppExchange Salesforce
apps, where companies can find apps for their specific requirements

Working in Salesforce environment
should always be seen from the prism of business where organizations want new
changes to be incorporated fast and execute new requirements in lesser time, so
that revenues can flow in quickly.

Organizations can leverage Salesforce
to quickly connect with consumers and understand sentiments -- what value and
benefits they are looking for -- and take product / marketing decisions to reach
out to end consumers faster.

Management
cannot take decisions in silos anymore. Salesforce CRM strategies can be used
across markets for better results. Below are few examples to show that be it
any kind of business, there is always an opportunity to leverage Salesforce CRM
to connect with your customer and deliver what they expect.

If you are a
toy manufacturer, it becomes evident that you do various roadshows and
campaigns, collect feedback, make product development iterative, and reduce turnaround
time (TAT) to bring new toys to market and create better traction.

If you are a
bike manufacturer, you can reach out to target audience like bike riding groups
and understand what they are looking for, and how to meet those values by
leveraging marketing cloud.

Service-oriented
organizations can leverage service cloud to collect feedback and complaints
from multiple sources and respond in a time-bound manner.

And of
course, Salesforce components help to deliver quality in optimum time.

Time has come.
Be the change ...

]]>http://www.infosysblogs.com/infosysdigital/2017/04/switch_to_salesforce_or_remain.html
http://www.infosysblogs.com/infosysdigital/2017/04/switch_to_salesforce_or_remain.htmlMon, 17 Apr 2017 13:48:34 +0000Service Agents to Knowledge Brokers to BOTs?Traditionally, the objective of
setting up a call center was to service the customer (provide information on
Products, services and related support) over a remote channel. The complexity
of the business processes got compounded by limited
knowledge, limited resources to
train and skill call center agents and limited
decision making capabilities leading to large unresolved cases and Zero
Customer Focus!

The Result - An Irritated Customer!

Today the prime focus
is our Customers and their overall experience

So what's the picture of our Customers today? A single device that is kept in their
pockets reviews products, checks prices, shares purchases, requests coupons -
and sometimes purchase products from one retailer's online channel while standing
in a competitor's store!

Hence, the present Customer Service Agent services a Customer
who is:

Performing Around-the-clock-shopping

Completely in control of their shopping
experience

Has visibility to Omni channel shopping

A Content Customer

Having a global experience

A Collaborator

Active on Social networking

The above requires different
capability of Service Agents who understands customers need, anticipates their
problems, resolve complaints quickly and courteously, and develop new,
innovative services that fit into their busy lifestyles.

Hence the Customer
Service Agent needs to solutionize by managing:

Considering the above, today's
call center is unlikely to be a central physical center. With cloud
technologies ruling the roost, there would be a rise in remote call center agents.

Does this mean the traditional brick and mortar call center
will vanish...Perhaps No...

Instead they would become Powerful Relationship Hubs where services would begin with adapted customer
needs, leading to proactively telling the customers about the steps to be embraced,
thus driving the very core of business strategy.

-
For this, the popular solution of today speaks
about the much debated concept of Artificial
Intelligence (AI) that has jumped out of 3D fiction movies and is ready to
help perform the delta need that has come up today. AI with the help of Chat
Bots will become the crux of self-help and resolve all of the repeatable
standard queries and breakdowns with only the most complex problems ending up
in a call center. This in turn would give the Customer the experience that is
required

So will AI replace
Customer Service Agents?

AI has proved its capability to bring faster results and
resolution performing large data analytical tasks which was impossible for
humans to do in accepted timelines (machine learning). Thus all of what a
customer agent can do is done with accuracy, efficiency.

But will all consumers like the AI's service? Not
necessarily.

Has 'Poor Customer Service' problem vanished with AI? No.

There is still an overwhelming need to get it right, which
is why companies are willing to invest in customer service technology and
training. As much as technology is
developed to aid in customer service, sometimes in the short term it can
complicate things.

The interesting league of AI development where the real Next Gen AI surpasses the
previous assuring borderline of "can AI read human emotions and non-pattern
behaviors" can bring in the real cause of concern to the future of Customer
Service Agents! Examples in reality include:

·
IPSoft who uses AI that has a level of emotional
intelligence to be able to adapt according to how the customer interacts. The
response is linked to whether the customer is angry or frustrated, with the
objective of being able to show empathy.

·
Inbenta is another example where AI is focused
on developing natural language. In other words, on understanding the meaning
behind what someone is asking and not just looking at the words used, using
context and natural language processing.

Conclusion

Does the future mean the impression of the human touch (Agents/Brokers)
-- whether in everyday life or customer service -- won't be as valuable as it has
been in the past?

The definition of Agents/Brokers will change. They will be the key to creating the most important
intangible in the industry - Customer
Experience (A customers' perception
will affect their behaviors build memories and feelings and drive their
loyalty) - The key brand differentiator by 2020!

Hence we need to know our
Customers very well to create and deliver personalized experiences that will
entice their loyalty. But gaining this in-depth knowledge about customers isn't
something that just happens. It's about collecting a lot of customers' data,
analyzing feedback and bringing out valuable insights from that data with speed
and precision (which the machine and AI can ace!). So, at the crux of the machine and AI will sit the Knowledge Brokers/Super
agents who would build the logical skeleton of intelligence to collate, analyze
and bring out the required customer experience!

]]>http://www.infosysblogs.com/infosysdigital/2017/04/service_agents_to_knowledge_br.html
http://www.infosysblogs.com/infosysdigital/2017/04/service_agents_to_knowledge_br.htmlMon, 17 Apr 2017 06:44:42 +0000Infosys Digital Breaks Out At Adobe SummitHello Infosys, fresh from my return from the 2017 Adobe
Summit, which took place last week in Las Vegas, Nevada. This year's Summit was a true breakout for
Infosys because as a Platinum Sponsor we launched Infosys Digital to the
12,000+ digital marketing professional attendees. Other sponsors and speakers
included our usual cast of competitors and partners like Accenture,
RazorFish/Sapient, Deloitte, IBM, Microsoft, MRM, Merkle, Cognizant, TCS and
others.

But I repeat, this was a breakout Summit for us at
Infosys. Our new signage and messaging
announcing Infosys Digital was the first thing that caused an immediate
buzz. Our discussions and presentations
about evolving from a traditional SI that focuses on Systems Of Record to a Digital Partner that also provides Systems Of Engagement was hailed as
truly unique and relevant to clients, analysts and partners. And further, our tight approach to our Adobe
Partnership, our Adobe Solutions, and our proven Adobe implementation expertise
in Digital and Marketing Transformation were seen as truly best of breed among
even our toughest competitors in the space.

One new Infosys Solution that garnered a lot of attention,
and subsequent leads, is our new Infosys
User Generated Services(UGS)
offering. In short, UGSpaves the
way for real-time, predictive product and service customization and selling
through a superior customer experience across a much more mature and reactive
customer data journey. A common reaction
from prospective clients was simply, "we need some of THAT!" We'll of course be providing more detailed
UGS materials in the coming weeks.

For our Infosys Speaker Session I was joined by one of our
GSK clients to speak about our End-to-End capabilities with Adobe across what
Infosys calls the continuum of Data- Logic- Experience. The audience reaction was overwhelming, in
fact many said that our continuum expressed the Adobe Value Proposition and our
Infosys thought leadership and differentiation better than any other sponsor, including
even Adobe themselves.

In the coming weeks look for more exciting announcements and
opportunities for our clients, including announcements on our Adobe practice, on
a new and exclusive Infosys integration solution that links MicroSoft Dynamics
to Adobe Campaign, and of course on Infosys Digital Factory and UGS.

Contact:

Henry Johnston is the VP, Group Practice Lead for Infosys
Digital (DX) Sales and Go To Market. He
is based in the One World Trade Center office in New York City and can be
reached at Henry.johnston@infosys.digital

As front JavaScript developer, there are several tasks that need to be repeatedly completed within a project. Few of them are transpiling, linting, concatenation, minification of scripts, pre -processing CSS, optimizing images, running unit tests and moving files. If all these tasks are done manually then it leads to a tedious complex project.

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http://www.infosysblogs.com/infosysdigital/2017/03/javascript_build_automation.htmlMon, 27 Mar 2017 14:07:35 +0000How and where Salesforce trumps Competition - IIhere before delving into the below.]]>http://www.infosysblogs.com/infosysdigital/2017/03/how_and_where_salesforce_trump_1.html
http://www.infosysblogs.com/infosysdigital/2017/03/how_and_where_salesforce_trump_1.htmlWed, 22 Mar 2017 09:58:58 +0000How and where Salesforce trumps CompetitionNow that I am all caught up in the arguments for and against Salesforce compared to other CRM on Cloud offerings in the market, I decided to pen down my take on the same, albeit with a bias towards Salesforce. A neutral view on this topic is too much to ask for given that all the Product stacks has their own pluses on specific areas and so it really boils down to what exactly the Customer wants to achieve in their line of business. My intent behind this blog is to wear the critic hat and try to identify where it is that Competition lacks in when it comes to Enterprise level transformation programs from On Premise to Cloud.http://www.infosysblogs.com/infosysdigital/2017/03/how_and_where_salesforce_trump.html
http://www.infosysblogs.com/infosysdigital/2017/03/how_and_where_salesforce_trump.htmlWed, 22 Mar 2017 07:59:07 +0000