Mobile Mania – The Growing Importance of Mobile Website Optimization

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

Optimize Every Web Interaction

How is “Mobile Optimization Boosts Sales” figured? Is that the percentage of mobile visitors that purchased ON the mobile device? Or just the amount of sites in that industry that has a mobile site that has sales from a user that ALSO visited on mobile device (not sure if you could even target a user that way).

Our research found that mobile-optimized websites tend to generate more interaction partially because the user gets a good first impression.

The interesting thing is that, among mobile users, not only do mobile-optimized websites generate more interaction within the mobile device, they also tend to generate more interaction outside of the mobile device. Including financial interaction.

So, to answer your question, our interpretation would be that mobile users who visit mobile-optimized auto websites are more likely to begin a financial relationship with that site. This doesn’t necessarily mean they will make the final purchase through their mobile device — most don’t. It just means that the mobile user’s first impression was good, and is therefore more likely to do business.

Mobile webpages are so important. I can testify to the 85% more engaged stat. When I visit a site on my phone that is optimized for mobile I am so giddy that I don’t have to adjust anything I am highly inclined to visit again!

@Jen–> Its really annoying having to zoom in soooo many times to read a menu from a restaurant’s site.

Having a mobile website is terrific for your blog as it makes it easier for your readers. Also, if you have a business that is online or a physical business setup at a store, a mobile website is the best thing you can have because people are ALWAYS searching for nearby stores from their phones when they shop. If they come across a mobile website that has been well designed and represents your business clearly (eg no need to zoom in), they will visit your store and hopefully increase your sales!

Hi , really great stats above , very interesting. I also noticed that in the last 6 months more and more people are surfing my site via mobile phones. I know the local market is wide open to mobile friendly website , because restaurant , plumbers , car dealers, wine shops, owner they don’t have a clue on how to optimized a site for mobile.To be able to create QR code is now essential too , because the applications are limitless and very interesting for business owner. I personally prefer to own the software to create mobile site compare to create them online , same thing for QR code. That’s the present and the future of online market on my opinion.

Hey Frank
You are absolutely right. I got annoyed by having monthly fees with most of these websites though. In the end I got one from madeforsmartphones.com. One shot deal. QR code, everything. Basic sight but does what it has to

I have been browsing on-line greater than 3 hours lately, yet I by no means discovered any interesting article like yours. It is lovely price sufficient for me. Personally, if all webmasters and bloggers made excellent content as you did, the internet can be much more helpful than ever before.

Responsive design is just as important as website loading speed. Speed is critical. Everyone likes things fast. Why the wait? Speed optimizing any website will give it an extra edge over its competition and a boost in rankings. I always implement speed optimization to all my clients regardless if they pay for it or not. I thing speed optimizing a website is essential and also part of mobile optimizing.