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Tag Archives: Amita Paul

If you’re in technology, business or entertainment (music, film), you’ve certainly been exposed by now to a steady stream of “Vote for my SXSW panel” messages, blog posts and Tweets. With thousands of entries, not only is the noise deafening from your social buddies, but the time it takes to truly read the panels and give them the “thumbs up” is nearly impossible. (Bless the panel – they are certainly going to be doing a lot of reading.)

Why is everyone asking for your vote? Well, because votes – the community’s opinions – account for about 30% of the decision of who gets the much-coveted speaking slots. The Advisory Board (40%) and Staff (30%) make up the other percentages. SXSW is held every March in Austin, TX and is THE place to be to create new relationships, learn and share with the social media, business, tech, and entertainment crowd. It lasts a week, with a divide between interactive, music and film. You can read all about it, here.

With the deluge of panels and all the posts about them, you’re likely just to vote for your pals and they’ll vote for you and once again, popularity – not necessarily quality – will prevail. But one thing we’ve noticed that’s missing from a lot of the recommendations is the WHY. Why vote for these panels other than a friend asks you to do so? Seems a lot of the promotion is leaving out that crucial detail. So, we’ve chosen a few of our favorites so far, below, and a reason why we believe each is worthy of you clicking that “thumbs up” button. We kept our focus on the interactive side, FYI.

We’ll try to add more as we find them but feel free to leave your favorites – don’t forget the why – in the comments. There are so many, we’d love to learn about more great ones that we haven’t yet heard of, and from people we might not yet know (isn’t that what’s great about social networks?!).

Noticing a theme here? Yes, we are all about supporting the ladies. But, this one is truly unique – focused on African American women and their use of the Internet for activism. Cybercrusading for Women by Gina McCauley, Blogging While Brown.

Another woman we’re proud to know is Alicia Staley of The Staley Foundation. Alicia’s got an amazing story to share and we love her panel because it combines her personal experiences with cancer and the timely topic of crowd sourcing. Crowd Sourcing Cancer deserves a thumbs up because it’s got a higher purpose and can truly help many people above and beyond this event.

And finally, we wouldn’t be very good PR professionals if we didn’t also ask you to give our panels a thumbs up. In The Networking Conundrum, I’ll analyze how people and businesses are building communities online and off – and whether or not both are important. Are they inclusive of one another? Why or why not? What if you live in a rural area – can you still build influence online as successfully as your city-dwelling competitors? And what behaviors are most effective in each? We think this is an important topic as social networks continue to grow and thus the world seems to simultaneously get smaller.

Our EVP Heather Mosley will take a look at who’s already done well in this vein – and what you can learn from them – in Dissecting What Really Works in Social Marketing Campaigns. What companies are doing it right and what have the results been? Is it possible to take elements of their successes to build your own – why or why not? She’ll help you understand what’s worked, why, if it can work for you – and maybe more importantly, what doesn’t.

We’ll continue reading through the panels and let you know what else catches our eye. What have been your faves so far?