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Long term vision

I started my company Anngow Marketing at the age of 23 , 10 years ago. I have enjoyed working at all levels across the automotive industry.

starting up and running a business consulting across the industry has been difficult. While many enjoy start up funding other shareholders , other investors hidden or otherwise and a range of other advantages.

I haven't had any of those I'm the 100% sole shareholder. At the same time I've had a young family to support and the usual mortgage and against incredible odds. I have been lucky enough to have some very good forward thinking clients over the years. Each and everyone.

Unlike other transactional employees at marketing firms who have not had to put up there own risk and only have an eye for their next role. I have had to have courage to stay the course in the goal of having a positive impact for the industry and clients. However I haven't had as much resources to reach the goal to the extent that I wish. But I try to move ahead regardless because I believe dealers can and should do more in the online space and should have an eye on the future.

My background name and heritage is a double edged sword. Real world automotive experience and knowledge in online sales should be valued more in our industry along with people who put up ideas and have the best interests of the industry at heart. My knowledge skill and ability has increased substantially further over the last 10 years. A fair shot to advance my cause of helping dealers and industry online is important.

I'm not one to want to sit idle I enjoy action and when needed leading from the front. The fact is in New Zealand across the automotive industry dealers do not put enough resources into the area of online sales and promotion and it is a low priority across many dealerships despite online being the main source of leads and enquiry. Most phone and walk in enquirys have seen the dealership / vehicle online first.

Dealers shouldn't feel afraid of online sales / promotion they should embrace it and aim to get as much as possible. In order for that to happen it needs to be given enough priority in the dealership. HR and recruiting in this respect has taken a massive step in the wrong direction however the market is strong and that wont be shown up as a strategic mistake until the market cycle declines again. It is all staff that need to up-skill and get involved in online as well as marketing staff that is what it is going to take to really progress further over the long term and to ensure no sales are left behind.

About Anngow Automotive Marketing

Joel Anngow brings extensive experience of all the key components of digital marketing. Joel’s previous experiences as a vehicle salesperson and his very early application of dealership digital marketing has enabled him to fine tune all the essential digital tools to maximise and increase potential buyer traffic from all internet sources.Joel has experience in all departments of a franchise dealership in Dunedin. A background in all areas of franchise dealership operations. Anngow Marketing was started in 2007 and has been operating for 10 years.

Joel Anngow has consulted in other markets including Australia , Japan and the US. Anngow Marketing Dunedin welcome's working with car dealerships and automotive distributors throughout the automotive industry. Read about our Automotive Training website Dealer First.