Redesign Stratergies

Usability
• It is essential for the re-design to still be easy to open and hold while being light and convenient
• Improve safety by eliminating the choking hazard
• Meet consumers expectations and functionality with a cost effective package for current price market.

Sustainability• Attempt to use more sustainable materials where possible that can also be recycled or re-sued after consumption
• Consideration of the overall packaging lifecycle including energy consumption, transport and storage

Communication• Maintain brand integrity but refine the communication messages through clearer hierarchy of information.
• Retain strong colour palette for visual impact that stands out on the shelf
• Experiment with a more contemporary style that maintains the joy and fun experience.

Alternative Market

Usability• A package that is still light and easy to open
• Meets both functionality and consumer convenience
• Structure/package that communicates premium quality
• Contains, protects and preserve the product
• Able to be stored fresh (cold)

Sustainability• Attempt to use more sustainable and renewable materials taking into consideration energy consumption, renewable resources and waste reduction.

Communication• Maintain brand integrity but communicate fresh premium goodness and taste of a high quality baby food.
• Recognisable as a product of the Rafferty Garden brand even in a potentially different section of the retail environment.