Press Centre

RS Components (RS), the largest global catalogue distributor of electronic, electromechanical and industrial products in Asia, announced today that LA Choong has been appointed as Regional General Manager, North Asia – which covers PRC, Hong Kong, and Taiwan.

LA is a veteran in the electronic component industry distribution business, with his last position prior to RS being 11 years at Arrow Asia Pacific as the Vice President for China based in Shanghai.

Within Arrow, LA has worked in various general management and sales leadership roles across Asia Pacific and as a result, has a broad experience of both the region and the challenges of successfully driving a business in a high growth environment like China.

"To match our ambitious growth plans for our China business, we needed someone with a proven track record in the high growth but also highly complex, China distribution market." said Richard Huxley, Regional General Manager - RS Asia Pacific. "The key to being successful in China, I believe, is having people who are in tune with the Chinese customer needs and who understand the infrastructure and people dynamics in China and LA is very strong in these areas."

About RS Components

A part of Electrocomponents plc, RS Components (RS) is one of the largest global catalogue and web-based distributors of electronic, electro-mechanical and industrial products.

Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics in the U.S., the Group serves nearly 1.6 million customers in over 80 countries worldwide. Through operations in 27 countries and 16 warehouses, RS distributes 450,000 products from over 2,500 suppliers.

The Group has an annual turnover of over £925 million and is listed on the London Stock Exchange.