All posts about Consumer Behavior

With increasing wealth and exposure to global trade, the Moroccan lifestyle is slowly being transformed. An expert at Morocco’s leading business school gives some pointers on understanding the changes. By Imane El GhazaliProfessor ofEconomicsESCA School ofManagement According to the Moroccan High Planning Commission, my country is a balanced mix of classes. The middle class is… Read more

“Nigerian consumers fall broadly into two categories,” explains Dr. Uchenna Uzo, marketing lecturer at Lagos Business School. “Price-sensitive customers represent approximately 70% of the population, while quality-sensitive are about 30%. Why? About 71.5% of the population lives below the poverty line, and cost tends to be their primary concern.” Richer, more quality-sensitive consumers tend to… Read more