I cover technology, entrepreneurs, billionaires and VC's for Forbes. When I get the chance I write about lifestyle and booze too. Previously I edited Forbes's front-of-the-book section "Leaderboard," and was a proud member of the Forbes 400 Wealth Team. Before that I worked on Wall Street. Feel free to follow me on Twitter: stevenbertoni and subscribe to me on Facebook.

Forbes Up And Comers: Matt Urmy, Charley Moore, and Shawn Amos

In the Leaderboard section in each issue of Forbes we highlight three entrepreneurs doing really cool things who are worth watching. Meet our latest Up And Comers:

Matt Urmy:Artist Growth

Former touring musician Urmy, 34, long had trouble organizing contacts, managing finances and keeping track of gigs while on the road. In 2009 he cofounded Artist Growth with Jonathan Sexton to help people in show business get down to business. Through the mobile platform, artists can organize and keep track of their schedules as well as document revenue from ticket and CD sales. The app also helps musicians find local venues, promoters and press contacts before they roll into a new town. Original videos offer interviews with industry veterans, plus business and marketing tips.

Charley Moore: Rocket Lawyer Incorporated

The Annapolis alum, 46, served in the Gulf war before getting a law degree from UC Berkeley and working with tech startups like WebTV Networks and a nascent Yahoo. That experience convinced him of the need for an online legal service for small companies and for people looking to find lawyers and create business contracts, wills and incorporation documents. Founded in 2008, Rocket Lawyer has since served 20 million people and companies; it now helps draft 100,000 legal contracts and 90,000 wills monthly. Last summer Moore raised $18.5 million from investors, including Google Ventures.

Shawn Amos:Freshwire

The son of Wally Amos (of Famous Amos cookies) grew up in L.A. around Dad’s famous pals Marvin Gaye, Diana Ross and others. He spent 20 years as a musician and later was head of A&R at Rhino Records before moving to marketing. In 2009, seeing a need for original Web content, Amos, 45, started what would become Freshwire. The joint venture with Omnicom subsidiaries has created trivia and episode recaps for Fox TV shows (including American Idol ) and satirical videos about famous LP covers for music site Vevo. It takes a more serious tone with clients like AARP and law firm Loeb & Loeb.

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