Most people are aware of normal keywords that customers use to find your business; for example; “Seattle Divorce Attorney”. But many more customers might search for “How much do divorce attorneys in Seattle Charge” these are what’s called long-tailed keywords and they make up 70 percent of all search engine request. Even more importantly research shows that people who use long-tailed keyword searchers are closer to a buying decision than those using short termed keywords. By having a blog you will pick up keywords that you might not of even though bye your natural writing behavior. A blog gives you an opportunity to talk about new products and services that you might be offering. You can talk about successful case studies of your clients. How your services help them with a hard problem and how your business provided the solution.