Kendrick Lamar’s New Album Sets Streaming Records On Spotify

Kendrick Lamar’s new album “To Pimp a Butterfly” has broken streaming records on Spotify as his tracks had more than 9.6 million streams the first day the record was released. His album beat the 2011 record of 9.5 million set by Michael Buble’s “Christmas” and ”To Pimp a Butterfly” is definitely the most streamed album in Spotify’s seven-year-existence.

Not even Lamar could have anticipated such a successful release. Namely, the rapper freaked out because the album was released one week early.