"Campaigns running on the Pikato platform are designed to allow companies to deliver personalized and targeted mobile offers and content directly to their customers," said Jesus Sanchez, CEO of Pikato. "Pikato provides the easiest and cost-effective way of increasing redemption and mobile engagement. Sears and Kmart, with over 2,400 locations, have already seen the tremendous benefits of partnering with Pikato and we know that other companies can potentially see similar, or even greater, results."

As for the strength of ecommerce, new data from Adyen should put a smile on many etailers' faces. According to company data they processed $14 billion online payments in 2013, a 40% YoY growth cycle. The company also notes 85% growth in mobile payments for 2013.