Monday, 31 March 2014

I am the eternal optimist. As such when others see
problems I can, on occasion, wonder if there might be some new and interesting opportunities.

Now that I have finished my latest research I have been sending some updates to my FE contacts
recently regarding my plans, and the number of emails that have been returned "undeliverable" has been significant.When I checked these contacts on LinkedIn, I then get confirmation that they have moved out of FE and into other sectors. All these bounce backs in your inbox provides an interesting visual demonstration of how FE has lost 30% of their staff in some departments recently... and makes you wonder about the impact this has had at the college.I really do detest this from the student and staff
perspective - hard working educators forced to leave due to budget cuts and all
this expertise leaving the classroom. But is there an opportunity here?

Connecting business with FE

If this 35% drop in academic staff is consistent with other departments who have left FE, this would mean that some 60,000 are now working in different industries and sectors. I wonder to what extent FE are using former colleagues to establish links with industry?

One of the best ideas that I have seen regarding the successful implementation of a strategy is for teams to answer "yes" to these three critical questions;

1) Do we have enough assets for the outcomes? If Yes then you can go on to ask "What should we do to accomplish the outcomes, if no;

2) What assets do we have that we haven't identified yet?

3) Will behaviors accomplish outcomes

With a 30% drop in staff I can imagine that the answer to "do we have enough assets for the outcomes" may well be "no," but surely a credible and viable answer to question 2 is "How about we see what our former colleagues and their new employer can do to help achieve this outcome?" The 5-minute Favour & Reciprocity RingsWharton University Professor of Management, Adam Grant, discusses the secret of Adam Rifkin's success as one of the most connected networker, who is trying to change the way that people network and is an advocate of the 5 minute favour.Reciprocity rings is one way to instigate this kind of collaboration. This is where a group is gathered for the purpose of members asking for something important for them in their personal or professional lives. A request is put out to the group and participants make connections, offer introductions, contacts or more tangible help with achieving member’s goals.

This idea was developed by University of Michigan psychologist's Wayne and Cheryl Baker and their website Humax has all the tools you will need to develop the method. Some of the business benefits listed on their site include:

Real business benefits are achieved

The monetary values of benefits achieved typically exceeds $150,000

The time saved by participants typically exceeds 1,600 hours

The Reciprocity Ring builds community, strengthening the network of relationships among participants

The Reciprocity Ring is transformative — and informative. Not only will you learn solutions to your issues, but you’ll also learn more about your colleagues and co-workers.

Private Vs Public SolutionsIn February Michael Gove said that State Schools should be more like Private Schools. I agree that State Schools can learn a lot from private schools, but also feel that some comparisons are more than a little ridiculous.

As I highlight in my Culture in Education post, it takes a village to raise a child and this is something that private education excels at... they make use of "The Old Boys Network" to find opportunities for their children. This can be evidenced in Miles Corak's "The Great Gatsby Curve" and how 75% of children with wealthy parents have worked for the same employer as their parents did (this raises to 90% of the super-rich).

Unfortunately people from deprived areas have parent who don't work, some even an entire network of friends and family who don't have jobs?! Parents in private education tend to make any requests regarding their children's career public with their networks, could FE fulfil the same role for their students? Could this help some of the lost boys of the council estates, in the same way that it helps their privileged counterparts in the private estates?

FE Network

If 30% of FE staff have left the sector in the last few years leaving existing staff with a greater workload due to budget cuts etc, and as reciprocity rings have demonstrated that they can save participants time, I'm sure that they could have an impact on FE whether to;

Surely there is an opportunity here to make this community of ex-colleagues and former FE staff work for existing college staff and their students? If you have worked in FE and/or are interested in exploring the concept of reciprocity rings please feel free to take a moment to fill out the details on the following link - Left FE: What Next?

Wednesday, 26 March 2014

It's been an interesting week... One where a lot of work over the past year is starting to come together. Sunday The week started with a visit to the cinema with my kids to see Turbo... and I sure could I relate to Tito, the owner of a run down Taco restaurant who discovers Turbo, and his being misunderstood because of his continued attempts to find and convince people of the merit in his wacky ideas!

MondayI read Alex Banayan's post called "5 Books Every 20 Something Needs to Read" where he asks; "Did you chase the dollar or did you chase the dream? Did you do what seemed safe or did you do what felt right?"I have read three books from this list and 2 are among my all time faviourites and both have play a role in making me make unconventional, value-based, risky decisions that others have advised me against... and suggesting that I should "play it safe" instead. Tuesday I got confirmation that one of the ideas that I had would become a reality. I had the #EdTechChat inspired idea of #startupeduchatwhich I presented as "a Twitter chat that was a PLN for suppliers." The presentation for this wasn't quite right, so integrated it with a similar idea that other educators had.I think this is quite fitting, given that my work over the last 14 months has been all about the need for EdTech suppliers to develop their ideas in collaboration with educators. Please support @Mr_Isaacs and @Katyamuses on the 2nd April with the inaugural #EdTechBridge chat sessionWednesdayTwo EdTech suppliers that I admire followed me on Twitter. This was followed up with emails from these startups, who asked me to provide input on some of their latest developments. When I provided some comments they were delighted with my suggestions and invited me to contribute to their blog. How cool!ThursdayI have a number of very interesting companies approaching me to see if I would be interested in working with them. All of these organisations are keen to incorporate my current plans... the same plans that have previously been rejected by a number of funding bids, whether by mainstream FE bids or application to EdTech Startup organisations.

I look forward to weighing up these new opportunities with the proposed roles with what I believe HR departments call "Person-Environment Fit" for my personality as well the position that is the best match for my career and personal goals. I am currently preparing for the first interview which is on Friday.FridayI have been short listed to attend the first interview for one of these roles, which is an exciting new position with a market leader in UK education.Good Week for me... But where's the "So What!"So a good week for me? But "So what"? Why would my having a good week be of so much interest to blog about it? Am I reverting to one of the less desirable aspects of social media and saying "Look at Me... Look at Me..." self promotion and hype? Definitely not! I would like to focus on Monday's post by Banayan and to let any 20-somethings who are just starting out to consider taking "The road less traveled," and to tell anyone who is going through a rough time in their work or studies to hang on in there!!

Nightmare ScenarioJust over a year ago I left paid employment. The reason? Because I had worked with two startups over the last 13 years who had promised much to all stakeholders but, ultimately, failed to deliver... You know how the saying goes "Once bitten, twice shy, three times a fool"I was keen not to make the same mistake for a third time so undertook a search for the right organisation to work with. Dave Feinleib highlights how difficult such a search is"Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you!"Finding an organisation with the right product, the right market, the right team and culture is challenging in any sector, its even tougher when you're a "random sales guy" in a niche area of education.The Best Laid Plans Having discovered the joys of inbound marketing within my education contacts, I wondered if I could to the same with the community of EdTech suppliers. I undertook some research which would incorporate what I had learned in traditional sales, inbound marketing and the advice from educators, startups, VC's and other experts from Scilicon Valley, MIT and EdTech incubators.The plan was that this research would take 2-3 months to complete, which I managed to do. I had sourced all the data and pulled a draft together between January-March 2013, and shared with some critical friends. The only problem was that some critical friends were, well... critical. Here's a comment from what I thought was the finished report;March 2013"As an educator I was losing the will to
live as you gave context and detail to the technology adoption cycle."Six months later and after two complete restructures of the report the same critical friend had this to say;Sept 2013"I have read this
report again and again believe it is very timely and interestingly reads a lot
better. Is that because I am reading second time round... or has there been an evolutionary process in place. Whatever, I am
challenged by it and reminds me of my responsibilities in
regards to future proofing and engaging in the debate linked to teaching
and learning"So things did not work out regarding the schedule I was working to with this report... The same might be said of my expectations.I was delighted at the comments people made about the final report, but disappointed that the offers didn't come rolling in; or that the area of education I work in didn't respond to the report in the way that I had anticipated.Undeterred I continued with my goal over the next five months, which is to make it easier for good suppliers to reach educators in the community that I work within. This week it felt like real progress was being made.Do you see the significance of my week for a wider audience now?

I wanted to share details of my week to let people know that I'm starting believe that creativity is really just persistence, I'm also getting first hand experience from some of the things I've blogged about other people in the past about the value of persistence;

Will You Succeed!Now this has been a positive week, but I'm still pragmatic about the situation and I am aware that my chances of success may be the same as my chances of failing. But I believe Roosevelt was onto something when he says; “It's not the critic who counts. It's not the man who points out how the strong man stumbled. Credit belongs to the man who really was in the arena, his face marred by dust, sweat, and blood, who strives valiantly, who errs to come short and short again, because there is no effort without error and shortcoming. It is the man who actually strives to do the deeds, who knows the great enthusiasm and knows the great devotion, who spends himself on a worthy cause, who at best, knows in the end the triumph of great achievement. And, who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and cruel souls who know neither victory nor defeat.”

On a more positive note there is the fantastic comments and insight from James Allen in his 1902 publication "As Man Thinketh" which encourages you to cherish your dreams - James Allen: Visions and Ideals

Friday, 21 March 2014

In my last post I highlighted that I have had some ideas in
the past that I felt had merit but were not necessarily heard and would like to detail some of these ideas in today's post. Before I do I would like to highlight the three main reasons that these ideas
have not been taken forward;

1) Looking for "Product-Market Fit"I have been looking for ideas
that have the potential to be winners - that will fulfil a need and be fit for
purpose. “Product-market
fit is being in a good market with a product that can satisfy that market”Marc Andreessen

In my EdTech report I detail how MIT's Bill Aulet and the Sensable Technology
team spent 6 months looking for the best niche market for their product (See Appendix 1 on P33). In my case this is the other way round... I don't know what the product is but, for personal reasons, I know that the right sector for me is Further Education. But I realise that achieving "Product Market Fit" takes
time and this is definitely a case of "Prior preparation prevents poor
performance."

I could easily roll something that looks like a good idea, only to find that you end up questioning how fit for purpose the idea was after you're working with 50-60 colleges, but you find that your roll out plans have ground to a halt because the service doesn't live up to your or your customers' expectations.

At this point not only has lot of time and money been
invested... But it will be harder to backtrack once you've got paying customers; but its also difficult to grow as these customers will be disappointed with the results, compared with what they were expecting. This makes roll out through referrals and word of mouth all but impossible (See P37 Appendix 3 - "Danger of Not finding Product Market Fit").

I have worked on projects where everything about the service has been the same - the product, customer support and account management etc - but have had completely different results at different colleges.The
only explanation I could come up with was that the product was being managed by people at the college who either didn't have the time to explore the service
or they were working with the service at the wrong time in the product's development and roll out phase.

3) Roll out processThe 2 points above highlight to me that the roll out process in FE at the moment isn't ideal. Under the current model you could easily spend a year+ trying to work
with 40-60 colleges with traditional sales methods... Personally I feel that this is way too long for a great product and way too
quick for a poor products that are not fit for purpose.Instead of spending a year trying to sell an untested product that you eventually find has no tangible or quantifiable results, I would far rather have 3-4 pilot projects run for a year and then get roll out to 40-60 colleges within weeks after publishing the results. The latter scenario seems to be worth the wait.

Therefore before considering rolling out any of the ideas I have had in the past, I feel it would be better to work on developing a network consisting of the right mix of people within the sector.

If I asked Customers what they wanted...

While I am all for collaboration and am keen to hear to the sectors' views... that does not necessarily mean that I will listen to the overall consensus! I realise the need to balance the information that you get with your instincts, which will sometimes tell you to go against the advice of the market and trust that the idea will catch on.

"If I asked my customers what they wanted they would have said a faster horse."

But even if you decide to go against the consensus and disregard this feedback the same process applies - Test the idea with the right customers on a small scale and, if your judgement is sound, roll out... If wrong, thank you're partners for their time, kill the idea, discuss what you've learned and see if you can build on the experience and refine the idea.

And that's where I am with some of the ideas below. I'm just gonna start building... Building on a small scale until we have the results, and roll out any that are successful.

Good Ideas?I have come up with and/or sourced some interesting ideas which focus mainly around;

Social Media

Promoting the college brand/identity and positive messaging

Income generating and Business Development ideas

Technology that have good case studies in other areas of education

Just like some useful tools like @LinkedInU few of these ideas would cost any money, but a lot of them could increase revenue. I have included a few examples below and, as you consider them, it may be worth asking;"How easy would it be to get this established at the college? How long would it take before everything was in place?"The Hard Sell... Or a Tough Market?Assuming that any of these ideas are good (or reasonable), if it's such a challenge to get good ideas that are free, you can imagine how hard it is for any that cost money?! This is something that Bryan Mathers also highlights in his latest post "Getting Hands on with Emerging Learning Technology"For some examples of these ideas please find my Business Development Ideas and suggestions that I came up with for #ukfechatrq.Business Development Ideas for FEUK FE Chat Research Question (#ukfechatrq) IdeasInspired by StanfordI'll leave you with the summary of what the outcome might be if the ideas from the Business Development Ideas were successful;

"A busy regional MD
reads about a new network of national training & conference venues “The College
Conference Consortium” in a business trade magazine that he subscribes to. This
includes 280 locations nationwide that can be booked at a central point and at
a fraction of the cost he usually pays, so has the potential to save him both time
and money.

When he sees the
network is FE Colleges at first he is surprised at the variety and quality of
the services available - he had no idea all these services were available in
colleges.

He loves the fact
that his new supplier could be FE colleges as this fits his company’s “Corporate
Social Responsibility” ethos and their commitment to young people & the
community.

When he requests
more information he is delighted to learn that he can get a further 20% off
through the “FE Corporate Loyalty Card”, which is valid at any college - great
news for his sales team who travel a lot.

He subscribes to
the Colleges' business e-mail updates and gets sent a brief outline of the
training sessions that the college is considering running this term and is
asked what his level of interest is for each session.

When he books the
training, he indicated he was "Very interested" in, he is surprised
to find that his costs can be reduced even further if he can encourage more
people to attend. He e-mails some of his contacts with details of the training
session and the discounted offer.

When he arrives for
the training there is the offer to have his car valeted/serviced during the
event and when the session finishes he is handed a voucher for a discounted
meal/salon/spa. He is also given a list of the outsourcing service that FE can
provide.

This MD's perception of FE, his experience as a customer and the
range and quality of service means that he is set to become a keen supporter
and regular user of the college & its facilities.

How achievable this
might be is unknown, but in essence it is not dissimilar to Professor Fredrick
Terman’s recommendation to his staff in 1930's Stanford

"Get out and
get acquainted with local industry and with the people in it who were doing
interesting and creative things. Likewise he encouraged industry to know about
the university by getting acquainted with what was going on at Stanford as it
related to their own interests and to make the acquaintances of those
university people who had similar interests."

A region that was as badly affected as everywhere else in the 1930’s
depression is one of the least affected areas in today’s economic downturn
because of one educators’ frustrations at student opportunities and his vision
to change the situation.