Get Complaints Before They Get You

What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink.

Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews.

Or, you’ll be told you’re horrible via Yelp, or another review platform. Some reviews will be simple, some will be poetic, but all will read as if your dreams of success are really nightmares.

What if you can get the word about a problem before it hits social media?

That’s where customer feedback tools can help. Collect detailed information about each sale, each online interaction, even in-person interactions. A one-off complaint may be dealt with by an empowered employee — but what if there’s a trend you could spot via feedback? That’s where marketing technology can help.

Use the following tools to automate the process of finding out pain points so you can fix them quickly and get business moving again — before someone hits “send” on a tweet.

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