"We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans," Haagen-Dazs brand manager Cady Behles said. "Our goal was to create a campaign that captures 'La Dolce Vita' and immerses our fans in the Italian culture through sight, sound and, of course, taste."

To celebrate the nationwide launch, Haagen-Dazs gelato will be featured in TV, print and digital advertising, as well as public relations, point of sale materials and a social media-driven consumer promotion.