Mission Statement

We envision that our reputation of excellence will grow in direct proportion to the increase of satisfied customers; that we will be the automotive dealership and service center of choice in Tuscaloosa, AL; that we will quickly expand to better serve our employees and community; and that we will serve as an industry benchmark by which all our competition measure their performance.

Integrity – Our customers count on us. They know that we can be trusted. We are honest, forthright, transparent and can be depended on to keep our word.

Resolve – Customer satisfaction drives everything we do, but we also are imbued with a competitive spirit and invincible drive. We are not afraid of competition and we are laser-focused on our goal to be the absolute best automotive group and dealership franchise in the country.

Professionalism – We take pride in our professionalism. The members of our sales team are among the best in the business, and our service employees are trained, factory-certified and prepared to help you increase the lifespan of any vehicle.

Community – We have strong ties to our community and take a prominent role in supporting local nonprofit organizations, associations, religious entities, and schools – not only through corporate gifts and sponsorship, but also through grass-roots, hands-on involvement.