At a joint press event yesterday evening in Munich, Samsung and its German TV partner Sky Sport News HD announced the German "Samsung Galaxy Team". The Samsung Galaxy Team is one of Samsung's key initiatives around the Olympic Games which aims to promote the Olympic movement by providing background information as well as direct contact between attending Olympians and their supporters around the world. The international Samsung Galaxy Team is recruited by 80 athletes from 20 countries and includes active and retired Olympians and Paralympians like ice hockey stars Evgeni Malkin and Wayne Gretzky, biathlete Evgeny Ustyugov, skier Alberto Tomba and Hermann Maier as well as others.

These athletes will report background info for German sports channel Sky Sport News HD as well as for Samsung's, yet to be launched, interactive platform called "Public WOW" (Wireless Olympics Works); which is said to give the media and fans around the world the latest news from the Olympics and Paralympics via their smartphones, including schedule changes and competition results.

Furthermore, German fans and users of a Samsung Galaxy Note 3, Galaxy S4, Galaxy Note II or Galaxy S III can now download the exclusively for Samsung smartphones available Sky Sport News HD App which will contain further background stories from the 4 athletes.

In an interesting side note, a DOSB (Deutsche Olympische Sportbund / German National Olympic Committee) representative unveiled that the IOC has strict social media rules for its athletes (and therefore the DOSB is supporting its athletes). While the IOC invites attending athletes to use social media channels to report (background) information from the Olympics and Paralympics, it's strictly forbidden to release breaking news since this is the exclusively given to the attending journalists.