AT&T announced it would introduce new data plans for phones and tablets on Sunday, Jan. 22. There will be three phone plans: $20 for 300MB, $30 for 3GB, and $50 for 5GB with tethering. While the two tablet plans will be: $30 for 3GB and $50 for 5GB.

In the past, AT&T made available $15 for 200MB, $25 for 2GB, or $45 for 4GB with tethering. Each plan earned more data and a $5 price hike. AT&T will charge $10 for each 1GB roll over. AT&T explained the sudden change:

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”