The Wireless-Only Future of Phone Service in Canada

This 41-page c-Ahead Report including 29 tables and figures is based on independent analysis and research among more than 2,000 Canadians in 2009 and 2010.

The Report includes a five-year forecast of wireless-only households in Canada and the US and a comparative analysis of Canadian service offerings for mobile and fixed telephone service.

During 2010 the wireless wars have escalated to unprecedented levels and the widespread availability of unlimited voice calling mobile services is expected to put pressure like never before on the revenues generated by providers of fixed local phone service, both telco’s and cableco’s. Among the key questions are by how much and how fast will these revenue streams erode over the next months and year? And for mobile service providers, what is the potential upside from consumers looking go wireless-only?

LYA’s research reveals that there are already over 4 million Canadians presently living in households that have disconnected their home phone service(s). While most are wireless-only, they also use other alternatives and our Report provides the split of mobile, VoIP, softphone (Skype) or combinations of these.

To develop your strategic marketing plans to react to this as a risk and/or capitalize on it as an opportunity, LYA’s report includes the essential detailed market segmentation of households disconnecting or intending to disconnect. The Report includes key quantified information on the number of mobile subscribers by carrier that are already wireless-only and the number of lines at risk for fixed line providers – Bell, TELUS, Rogers, Videotron, etc. – based on their customers’ plans to disconnect. LYA also provides a five year forecast of households disconnecting for Canada, compared to our forecast for the US, which is already well ahead of Canada in terms of % wireless households. Disconnections and intent to disconnect is segmented along key demographic lines as well as according to service supplier, fixed and mobile.
SHOW LESS
READ MORE >

1 Canadian Households That Have Disconnected Their Home Phone Service(S) And The Alternatives They Use1.1 Use Of Skype When Travelling

2 Portrait Of Canadian Households That Have Disconnected Or Are Planning To Disconnect Fixed Home Phone Service(S)2.1 By Gender – A Very Different Perspective For Men Versus Women2.2 By Age Group – Younger Canadians Track The Us Experience2.3 By Level Of Education – Well-Educated Intend To Disconnect More2.4 By Geographic Region Of Canada – Alberta Has The Highest Level Of Disconnection – Quebec Lowest Intent To Disconnect2.5 By Household Income And Family Type – Lower Income Households Have A Higher Disconnection Rate2.6 By Type Of Internet Connection – Usb Key Users Highest Rate Of Disconnection And Highest Intent To Disconnect

3 Risks And Opportunities For Canadian Service Providers3.1 The Potential Threat To Providers Of Fixed Phone Services3.2 The Significant Opportunity For Mobile Service Providers

4 Lya Forecast For Fixed Phone Service Disconnects

5 Comparative Discussion Of Mobile And Home Phone Pricing5.1 Mobile Service Packages With Unlimited Local Minutes5.2 Fixed Phone Service Packages5.3 Basket Comparison – Fixed And Mobile5.4 The Battle For Quebec

6 Top 10 Key Findings

7 Background – Lemay-Yates Associates Inc. (Lya) And Its C-Ahead Research Program

LIST OF TABLES

Table 1 – Disconnected Households And Population – September 30, 2010Table 2 – Disconnections And Plans To Disconnect – % Of All Respondents Split By GenderTable 3 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Age GroupTable 4 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Level Of EducationTable 5 – Disconnections And Plans To Disconnect – % Of All Respondents Split By RegionTable 6 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Income And Family TypeTable 7 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Type Of Internet ConnectionTable 8 – Estimate Of Fixed Lines At Risk According To Current Fixed Line Service Provider: Bell, Telus, Mts, Sasktel,Rogers, Videotron, Shaw, CogecoTable 9 – Disconnections And Plans To Disconnect – % Responses Split By Mobile Provider – Core Brands And FlankersTable 10 – Estimated Number Of Wireless Subscribers That Have Disconnected And That Plan To Disconnect – Core BrandConsolidated View - Bell, Telus, Rogers, Mts, SasktelTable 11 –Wireless-Only Households In Us - % Of Total HouseholdsTable 12 – Examples Of Mobile Service Packages With Unlimited Local Minutes – Standalone Packages Not Included In ABundleTable 13 – Examples Of Home Phone Fixed Service Pricing – Standalone Not Included In A Bundle – Including The Cost Of A Phone SetTable 14 - Comparison Of Bundle Pricing – Bell Quebec Plans Vs. Videotron MobileTable 15 – Comparison Of Bundle Pricing With Unlimited Canada-Canada Minutes – Bell Quebec, Videotron Mobile, Rogers Chatr, Public Mobile

MAKING A DIFFERENCE

CHARITY PARTNERS

KEEP UP TO DATE

ON ALL THE LATEST PRODUCTS

Enter your email address:

TESTIMONIALS

The service and the response to the queries were up-to-date and quick. You provided all the required documents for processing the payments when required.<br/> The Customer Service Team is quick and responsive to customer queries.<br/> Thanks a lot.Anand KondalkarAsian Paints RepresentativeAsian Paints