The New York Observer profiled some writers and entrepreneurs who are taking advantage of the fact that hipsters and domesticity kind of go together like a white couch and red wine. There's The Hairpin's Jolie Kerr, who writes the site's very successful "Ask a Clean Person" column detailing basic cleaning steps from making your bed to removing personal fluids from upholstery:

"Ask a Clean Person," for instance, takes as its thesis that its reader will know literally nothing about cleaning. Ms. Kerr passes along the knowledge our mothers might have imparted in decades prior: "Hey ladies, do you polish your shoes?" read a column last year. "No? You should!" While Ms. Kerr studiously avoids making fun of those who write in for advice, one question does shock her: "People who don't understand how to use a sponge … You wonder-has someone else been washing your dishes your whole life?"

Then there's Brit Morin, who runs Hello Brit, a housemaking site you'll enjoy if you'd rather convert used laptop chargers into jump ropes than, say, mop floors (and then Instagram the results, natch):

Ms. Kerr sees it as an "outgrowth of the economy tanking," she said. "All of a sudden, people couldn't afford to be eating out as much so they started cooking at home. And all of a sudden they're in their home and noticing messes."

Ms. Morin's PB&J sushi rolls are perhaps especially appetizing to a young apartment dweller who can't eat out every night, doesn't know how to sauté and won't learn, and, having clicked through Pinterest all day, finds a regular old sandwich disconcertingly plain.

Move over, Martha Stewart; we have no time for you and your centerpieces.