Project Description

SMOOTHIE KING

Challenge//

Turn around sales at a struggling location in the heart of a college campus.

Results//

Fidelitas developed a text message marketing campaign coupled with a the development of a street team, aptly named “The Suck-It Crew.” The Street Team campaign to give-away smoothies to classmates in return for free t-shirts and gift cards was wildly effective, leading to a record month-over-month increase and all-time sales records for the location within 30 days of implementation.