Luminox will provide the USBSF World Cup team with its watches made from sophisticated technology that creates durable timepieces to weather any conditions.

“Luminox is a brand that has made a name for itself by appealing to everyday people who enjoy living on the edge, give 100% at all times, and get the most out of life,” said USBSF chief executive officer, Darrin Steele. “This describes the USBSF and our athletes, so the partnership is a great fit.”

“We are very proud to have been selected by another elite group,” added Barry Cohen, founder of Luminox. “These athletes are performing at the highest level in a sport requiring split-second timing and decision making, where every little adjustment can result in a winning time.”