Site navigation

Site navigation (duplicate)

Seven reasons why Infographics work!

11 February 2014

Whilst many infographics may appear simple in their representation they have usually been meticulously crafted to execute the message as concisely and clearly as is possible. The straightforward Oxford English Dictionary definition is ‘a visual representation of information or data’.

But what makes them so effective?

1. In today’s busy world we are constantly bombarded with information, from what often feels like all angles, on computers, tablets and smartphones.

The need to deliver a strong clear and immediate message is critical. Otherwise it will get ignored.

2. Our attention spans are shorter so the visual shorthand used in infographics needs to work fast.

3. Our brains absorb and retain visual material better.

4. They are more fun to look at than plain text and get you thinking too and have been proven to be more persuasive than text alone.