The artwork depicts the beauty and diversity of Brazil through a colourful, emotional and vibrant design. The creative concept at the heart of the poster is “An entire country at football’s service – Brazil and football: one shared identity”, which inspired (creative agency) Crama to shape the winning design. This is evident throughout the poster, particularly where the players‘ legs challenging for the ball reveal the map of Brazil.

Brazilian icons Amarildo, Carlos Alberto Torres, Bebeto and Ronaldo, as Marta where on hand at the unveiling, but if you poke around on FIFA.com for a bit, you’ll see a series of other posters that may deserve a little more attention.

For example, here’s the host city poster for Rio:

Sao Paulo:

And Forteleza:

All of the posters for the host cities are pretty incredible, and while the official World Cup poster is certainly nice and intricate, there are few of the 12 host city posters I wouldn’t choose over the main tournament’s.