Advertisers Shouldn't Bet Too Heavily On Facebook's Ad Exchange

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What did AdRoll find? Well, some of the costs for advertisers
were much lower on Facebook Exchange campaigns — CPMs (cost per
thousand impressions) were 82 percent lower, while CPCs (cost per
clicks) were 70 percent lower. However, click through rates were
40.18 percent lower on Facebook than on the Web, and Facebook
Exchange ads also had an 86 percent higher cost per unique.
Click here for
the full infographic. Read
>>

The Ad Shift That Twitter Ts Trying To Capitalize
On (paidContent)
Twitter’s new
advertising API is just part of an ongoing seismic shift in
the way advertising works online, where algorithms and self-serve
networks are taking over from traditional ad buying and further
destabilizing the media industry. This is about more than just
some tinkering with the machinery that underlies the content we
consume. Hubspot, which specializes in inbound marketing, says it
is more or less taking over the online world, and the
consequences for traditional media companies are fairly obvious:

Borrell
Associates

Virtually every media entity is being forced to reinvent how they
generate revenue because digital advertising is not paying the
bills. Read
>>

Why Businesses Can't Get Enough Of Pinterest
(SteamFeed)
Not only are consumers spending their time on the site (upwards
of 90 minutes per month), they are also spending more money and
at a higher frequency than they do on any of the other top five
social media sites. Here are four reasons you should consider
expanding your social sphere through a broader and more
integrated marketing strategy:

Cost effective: Businesses can gain access to
the very people they seek

Simple and straightforward: today’s online
social media generation has provided an endless abundance of
marketing possibilities

Integration with other social media platforms:
promote products in a variety of ways through images and words

Research and data mining: pin pictures that
will engage and connect with the right consumer

Pinterest has become an addiction for all types of businesses
because it works if it is pursued alongside an overall marketing
strategy.
Read >>

Pros
And Cons Of Using Vine For Marketing
(Entrepreneur)
What makes Vine different from other video recorders is the
ability to stop and start the recording instantly. Lift your
finger, the recording stops. Touch and it starts again, right
where you left off. This allows you to create frame-by-frame
animations or a montage of images on the fly. Here are the
biggest pros and cons of using Vine for marketing a business:

Pro: A popular new format

Con: Quality control

The other potential problem is saturation. Vine is enticing and
easy to use, one might be tempted to upload a dozen videos a day.
Read
>>

Businesses Need To Join LinkedIn Groups (Content
Lead)Twitter
and Facebook house a mix of individuals, companies, interests and
even parody accounts, professional intentions can sometimes get
lost in the shuffle. LinkedIn,
however, commands transparency and accuracy by associating users
with their employers. While there are company Pages for featuring
businesses, the action begins and ends with the individual.
Creating and maintaining your company’s presence is important,
but aside from providing users with information and publishing
company updates, LinkedIn offers no ability to interact outside
of that space as the company. Therefore, employees become the
proxies. Groups have become the most important area for
networking and demonstrating expertise in your industry.
Read >>

Why
Social Media Should Be On the University Curriculum
(HootSuite)
In the U.S, grads are coming out of school saddled with debt,
with training that doesn’t match the demands of a volatile
economy. The challenges of rebooting the university system are
enormous. But an important part of the solution may well lie in
equipping students to function in an increasingly digital and
socially savvy environment. That’s exactly what’s happening
across the country as a growing number of universities embrace
social media education in the classroom. There’s no doubt that
social media skills are in growing demand from the planet’s
biggest enterprises. 73 percent of Fortune 500 companies now have
active corporate Twitter accounts, while 66 percent have Facebook
pages. Social media education on university and college
curriculums could be one way to start decompressing the higher-ed
bubble. Read
>>

Here's
What Facebook's Graph Search Is Doing Next
(VentureBeat)
What Facebook has coming up is much more interesting, complex and
useful. Now, it shows off things you’re already connected to,
narrowing down by common attributes— what people like, where they
work, whom they know, homing in on specific individuals. It’s
like taking a metal detector to a haystack to find the one needle
you want. Once Facebook dumps all the Open Graph data into the
mix — way beyond what pages you like, including what you bought,
sites you’ve commented on, your online game scores, etc.— the
computations get even more complex, the filters for relevance
even more clever. Read
>>