3.
Wat is conversie attributie? “The practice of attributing credit to all marketing exposures that led to a Web site and subsequently resulted in a conversion event, rather than attributing all credit to the exposure immediately preceding the conversion...” John Lovett, Forrester „A Framework For Multicampaign Attribution Measurement‟ (2009) Netsociety Confidential and Proprietary 3

48.
GA Multi-Channel Funnel – Assisted Conversions Assisted Conversions: The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. Netsociety Confidential and Proprietary 48

50.
GA Multi-Channel Funnel – Assisted Conversions Last Interaction Conversions The number of conversions for which this channel was the final conversion interaction. Netsociety Confidential and Proprietary 50

51.
GA Multi-Channel Funnel – Assisted Conversions Last Interaction Conversion Value The value of the conversions for which this channel was the final conversion interaction. Netsociety Confidential and Proprietary 51

52.
GA Multi-Channel Funnel – Assisted Conversions Assisted / Last Interaction Conversions A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction. The more this value exceeds 1, the more this channel functioned in an assist role. Netsociety Confidential and Proprietary 52