The organic whey protein market is projected to register a CAGR of over 6% by 2023.

Increasing preference for online retailing among vendors

Vendors use e-commerce platforms to broaden the visibility of their products and involve their customers with brand stories.

Increasing product launches

Many vendors are encouraged to introduce new products, which in turn, increases their revenue flow and expand their customer base. Successful product launches also increases the market share and provide a competitive edge to the market.

Growing popularity of vegan protein powders

Vegans do not consume dairy products, butter or cheese, and animal products such as eggs and milk. There is an increase in the demand for vegan protein powders such as hemp protein and pea protein due to rise in the vegan population and rising health awareness.

Competitive landscape

The market appears to be concentrated with the presence of a few companies. Factors such as the increasing preference for online retailing among vendors and increasing product launches, will provide considerable growth opportunities to organic whey protein market vendors.

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