With Halloween upon us, I’ve decided to skip the trick and get right to the treat! This week it is all about Santa Monica and my favorite Main Street shopping spot, Hip’tique.

Hip’tique opened in Santa Monica a little over two years ago and has quickly become the haute spot to shop on the Westside. With captivating 30 foot floor-to-ceiling windows and an ever-changing storefront, it’s hard to miss this gem of a boutique. Inside, its concrete floors and combination of modern décor mixed with vintage accessories and furniture creates a unique shopping experience for women – and now, men!

Originally launching as a women’s boutique, Hip’tique has been dedicated to carrying contemporary collections like Rory Beca, Parker, Clover Canyon, Current/Elliott, Joie and LSpace bikinis — just to name a few. But recently, Hip’tique decided to add men’s to the mix and give the guys a cool destination to shop with labels like Selvage Denim by Jacob Davis, Buck Mason tees, Relwen, Vince, Joe’s Jeans and more.

So if you want to do some shopping and have your man in tow, stop by Hip’tique where you BOTH will be happy. Even if retail isn’t his thing, the fully stocked bar, “man couch” and 110 lb mastiff mix, Dexter (who wanders around the store), will make him feel right at home – and give you more time to shop!

Heather Perry is a self proclaimed boutique girl that created the fashion/retail blog TheBoutique411. Based in LA, Heather travels the country finding new boutiques, and the latest trendsetting must-haves. Her passion for shopping, love of travel, obsession with fashion magazines and all things in between, always keeps her readers in the know.