EU Business in Japan - visual artshttps://www.eubusinessinjapan.eu/tags/visual-arts
enReport: Japan's Performing Visual Arts Sectorhttps://www.eubusinessinjapan.eu/library/publication/report-japans-performing-visual-arts-sector
<div class="field field-name-field-image-content field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img typeof="foaf:Image" src="https://www.eubusinessinjapan.eu/sites/default/files/styles/470_200/public/without_title.jpg?itok=BVJBY__a" width="470" height="200" alt="" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><h4>About the Report</h4>
<p style="text-align: justify;">Between 2001 to 2014, the Japanese live and entertainment market (music and stage performances) has grown from 256.2 billion JPY to 426 billion JPY (PIA Corporation, 2015). Hence, as this report suggests there is huge scope for developments between Europe and Japan in this regard. The purpose of this report titled '<strong>Japan’s Performing/Visual Arts Sector: Market Overview, Perceptions and Practical Market Entry</strong>' is to compose a practical Japan entry guide for Arts professionals in Europe who are regularly involved with international shows and event organisation. It should also appeal to those seeking insight into Japan as a new market for Arts productions, as well as those with an active professional interest in the Arts.</p>
<h4>About the Expert:</h4>
<p style="text-align: justify;"><a href="http://www.eubusinessinjapan.eu/support/meyer-natalie" target="_self">Natalie Meyer</a> is a director at Tokyoesque</p>
<p style="text-align: justify;"><strong>The recording of the past webinar covering this topic is available for online viewers <a href="http://www.eubusinessinjapan.eu/videos/about-japan/webinar73.mp4" target="_self">here</a>.</strong> (Once you are logged in, look for the link below the "After event information")</p>
<p class="text_small">Picture: bunnies in kimono<br />Copyright: EU-Japan Centre's private archives</p>
<p class="text_small"> </p>
</div></div></div>Tue, 21 Jun 2016 10:37:23 +0000e.kandrataviciute@eu-japan.eu1519 at https://www.eubusinessinjapan.euhttps://www.eubusinessinjapan.eu/library/publication/report-japans-performing-visual-arts-sector#commentsWebinar 73: Japan's Arts Sector: Market Overview, Perceptions and Practical Market Entryhttps://www.eubusinessinjapan.eu/library/event/webinar-73-japans-arts-sector-market-overview-perceptions-and-practical-market-entry
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><h3 class="blue">How do we present and market a European Arts production to Japanese audiences?</h3>
<p style="text-align: justify;">This report uncovers resident Japanese perceptions of European Visual and Performing Arts events and charts their recent experiences. The structure of our report focuses on a combination of case studies and primary market research. We also conducted in-depth interviews with a number of professionals who have experience either as a producer or as an artist working with Japan. It acts as a guide and practical entry map for those in the Arts industry wishing to do new business with Japan or who are keen to expand their current offering.</p>
<p>Topics covered in the webinar:</p>
<ul><li>What Japanese audiences are generally looking for in Arts productions</li>
<li>How to be most culturally relevant in Japan as a European act</li>
<li>Which marketing tools are most effective</li>
<li>How various demographic factors can influence attendance</li>
</ul><p><strong><em>Programme:</em></strong></p>
<ul><li>Introduction</li>
<li>Expert’s presentation</li>
<li>Q&amp;A Session</li>
<li>Conclusion</li>
</ul><p><strong>Speaker:</strong> Natalie Meyer - Tokyoesque<br /><strong>Organiser:</strong> EU-Japan Centre for Industrial Cooperation - Brussels Office</p>
</div></div></div>Fri, 22 Apr 2016 12:53:34 +0000e.kandrataviciute@eu-japan.eu1474 at https://www.eubusinessinjapan.euhttps://www.eubusinessinjapan.eu/library/event/webinar-73-japans-arts-sector-market-overview-perceptions-and-practical-market-entry#comments