Fairness

Adopting a not-for-profit business model to enable maximum returns to local communities.

Affordability

High quality, fair food must be affordable and accessible to all.

Small-scale, sustainability focused farming operations often have higher production costs, but if these growers can connect to eaters directly, their produce can be affordable. Our focus is on creating a distribution system and networks that enable this process.

Many people are already making this a reality, operating their own bulk-buying groups, and working together to reduce costs of packaging and retailing.