mifashion

ODMA returned to Brisbane for only the second time, achieving a successful balance of exhibitor displays, education, entertainment and awards for all sectors of the independent optometry industry. In many respects the success or otherwise of ODMA is a... Read More

Demonstrating its renewed commitment to the Australian independent optometry market, German powerhouse Rodenstock was a standout at ODMA 2015. Mr. Oliver Kastalio, CEO and Chairman of the Executive Board of Rodenstock, travelled from Munich to attend ODMA to... Read More

When Zac Posen made a gown for Naomi Campbell, the fashion world took notice. Posen was just 21 and yet to complete his studies at Central Saint Martins College of Art and Design in London. That was back in 2000. Now, barely 15 years later, the New Yorker... Read More

What better way to focus your customer’s attention and lift their spirits than by filling the windows this spring with optical and sun frames that are bold, bright... and even brazen. You know that time of year – when the days get longer,... Read More

Growing up with a successful artist as a mother, and a father who founded an optical store that would grow to become the single largest retail optical store in Europe, was there ever really any doubt that Caron Kraitt would one day become a successful optical ... Read More

It is action stations for the exhibitors who are heading to Brisbane for ODMA 2015 from 3 to 5 July; the biennial event that aims to satiate independent optometrists with the latest sun and optical frames from around the world... So how can you make the most... Read More

So much has changed in a generation. Today’s parents spent their childhood in a world where mobile phones, computers, the internet and social media were non-existent. For today’s children, it is a markedly different environment. By the age of... Read More

Do many of your customers complain that their sunglasses rest on their cheeks or slide down the face? Increasingly frame manufacturers are adapting traditional designs to suit the face shape of Asian people. I had lunch with an old friend and colleague the... Read More

Eyewear is moving into a post-vintage era with angular, sharp, volumous and textured frames the stand outs at the 45th Mido in Milan in early March. Milan is renowned for being the centre of European fashion and so it makes sense that this year the design lab ... Read More

Walk the halls of the world’s most influential eyewear shows and you’d be hard-pressed to find designs anything like Niloca… highly technical, beautifully creative and daringly different, eyewear borne from the marriage of two passionate... Read More