Resources & Links

Eventually, this website will be obsolete. In the meantime, the purpose of the site is to archive and share resources and links about mobility solutions discussed or referenced in the summit. Please send your recommendations for additional resources/links to me use the comment box below. Click here to see Videos of Sessions.

Mobility as a Service

Mobility as a Service (MaaS) in action. A pilot MaaS system called UbiGowas tested over six months in Gothenburg, Sweden. The service provided 70 paying households with access to public transit, carshare, car rental, taxi and bikeshare all through a single platform, for a package price. At the end of testing, no household had dropped out of the pilot, and many wanted to continue using the service. http://www.ubigo.se/las-mer/about-english/UbiGo Intro Video​

http://www.ubigo.se/published-papers/ - these are all of the papers about UbiGo. Jana Sochor, one of the lead researchers assigned to the UbiGo demonstration, continues to produce more papers about this.

Mobility as a Service (MaaS) is a transport service model in which users’ mobility needs are met over a unified gateway. It manages the trip and displays the most convenient transport at services on offer. The concept has taken huge leaps towards implementation in the last years. More information: http://viajeoplus.eu/latest-news/

In 2015, Slush brought together 15.000 attendees, including 1.700 startups, 800 venture capital investors and 630 journalists from exactly 100 countries. People from more than half of the world’s countries traveled to the cold and dark Helsinki, with the ambition of taking their business to the next level.

Sampo Hietanen, CEO at MaaS Global Ltd presents at the International Auto Finance Network Conference in May 2016.

MaaS theorizes that if a driver can be persuaded to ditch their car, this would release the required funds to pay for a superior mobility service providing a comprehensive array of already available app delivered transport services (like ZipCar and Uber).

Mobility in Finland may look slightly different this time next year following the 2016 launch of the world’s first Mobility as a Service (MaaS) company, MaaS Finland.

The concept of Mobility as a Service itself, providing integrated mobility packages based on customer needs, is nothing new. Mobility as a Service is an initiative that is already up and running in Hannover (Hannovermobil 2.0), Vienna (Smile), and across Germany via Deutsche Bahn’s Qixxit, for example.

Freedom of choice for traffic users

What’s new in Finland is that the Nordic country will see the creation of the first company dedicated to MaaS, with the objective being to roll out its service nationwide. The idea behind MaaS, which has the backing of transport giants such as Transdev, is to provide a viable alternative to owning a private car: the new service offers ‘freedom of choice for traffic users’, combining public transport, ‘demand-based traffic’ (Uber is a project partner) as well as private mobility services.

Users are offered various door-to-door options for their journeys based on a monthly subscription model for all their mobility needs, offering customers the best value for their specific requirements and project partners better visibility for their services: a win-win.

Maas Finland is headed up by Sampo Hietanen, who has big plans for the project: “What we want to prove in 2016 is that, from one subscription you have access to all and we’re going to prove that it’s doable right across Finland in cities as well as in rural areas – and beyond Finland in two other interesting areas,” said Hietanen.