Arsenal and St Louis Rams owner Stan Kroenke accused of greed

Arsenal owner Stan Kroenke is under fire in his home country over the decision to move his St Louis Rams team to Los Angeles - and one wealthy fan is so infuriated he has spent thousands on a 30-second Super Bowl adto lay into the American billionaire. There's even a hashtag - #SlamStan

Like many other Rams fans, Terry Crouppen is extremely bitter about Kroenke's decision to relocate to LA. Unlike the majority of fans, however, Crouppen is a high-powered attorney who has the money to pay top dollar for a Super Bowl commercial, which will air in St Louis during the first half of the Denver Broncos v Carolina Panthers Super Bowl 50 match-up, laying out his feelings about the move.

"We were loyal to our football team," Crouppen says in the ad. "We bought their tickets, wore their jerseys, brought their over-priced beer. We cheered them year after losing year. And in return, they trashed us, then left us.

"I've heard from hundreds of friends and strangers in the last few weeks about their disappointment over the Rams’ situation. I couldn’t stand silently by while Kroenke broke our city's heart with the move to Los Angeles. So I do what I've done my entire career: took to the airwaves to advocate on behalf of those who don't have a say in the matter, but care as deeply as I do."

And if Kroenke thinks he can look to his other team - Arsenal - for love, he can think again, especially with the topic of ticket prices so raw.

Many Premier League clubs want to introduce a proposed £30 cap on tickets for away fans next season. Another vote is expected at the next summit of Premier League clubs in March after at least seven teams - Arsenal, Manchester United, Manchester City, Liverpool, Tottenham, Chelsea and West Ham - opposed the cap this week.

And Arsenal have also been forced to back down over an increase in their 2016-17 season ticket prices after being accused of misleading fans.

Supporters were left enraged when the club announced they would be making an additional charge to season tickets for the next campaign less than a month after claiming the cost would be frozen.

Following the threat of protest, similar to that seen at Anfield, the Gunners scrapped their plans.

Arsenal's original decision to make an additional charge came as a particular kick in the teeth to fans after figures by Deloitte revealed that the Gunners are now generating more money on match days than any club in the world.