Archive for August, 2011

(By: Liz Callahan!) I saw a preview the other day for a new Sarah Jessica Parker movie, which seems to be about a woman who manages her hectic life using a to-do list. Normally, I wouldn’t think twice about this, but since I started at the dopest company around...

The members of our team have had some pretty cool life experiences Medevac pilot in a Blackhawk helicopter Worked in a vending machine company (fun fact: every snack in the world is owned by Frito Lay / Pepsi) Club promoter Worked at AIG before they needed a $200m bailout… One thing we haven’t done before...

Cut out the fat!. (patience my friend, we’ll get to why i opened with that…) As you may or may not know, Modify Watches delivers super-stylish DOPE watches for corporate partners! In our short tenure, we have designed watches for Fortune 500 companies, mom and pop operations, marketing firms,...

Hello Modifamily, This is Ashil, the creative guy at Modify. I thought i’d take some time away from the drawing boards and give you a little insight to the design process here at our studio. The question most asked is, why do i design? Remember when you were a...

The Juice in the City table at the Clever Girls Collective – BlogHer VIP party was bumping. Sean and I flew to San Diego on Thursday morning, having spent the previous few days sitting with Liz. You know we learned during that time? Packaging, packaging, packaging. We flew Southwest...

When I first met Sarah Eisner from Juice in the City in April, we discussed customizing watches for JITC. After working on a few special watch offers that were released in cities across the U.S., we finally had the opportunity to design a custom watch for them as their gift...

Quick post, inspired by my 17-year old high-school-senior cousin Matthew… Version 2.0 (yay!) is in production. In my mind, we were supposed to have it by February 2011, but a reasonable expectation would have been July 15. Now, we’re delayed by another month, and we’ll be releasing by September...

Guest Blogging for the Team – Liz Callahan You know you work for a start-up when… 1. Your sign-on bonus is a giant bag o’watches: Start-up pay doesn’t always match up with one’s “market value”. As a new Berkeley-Haas MBA, I saw all my friends getting offers from well-established...