Playboy Collaborates with Cushnie et Ochs

Playboy is launching a series of designer collaborations starting with Cushnie et Ochsreports WWD.Designers Carly Cushnie and Michelle Ochswill be designing a limited-edition harnesslike leather bra that will retail for $695 exclusively on playboystore.com.

“Playboy is such a quintessential brand,” said Cushnie of the proposition. “They told us where they’re heading and the sort of people they had been working with, like Jenne Lombardo and Neville Wakefield, and we thought we could do something really cool and edgy and special.”

The collaboration will be launched today at a pop-up lounge during Art Basel Miami at the Delano Hotel. Playmates will be modeling the designs but they are not available for purchase yet.