Businesses today generate huge amount of data as they operate, and look for solutions which can handle this data and transform it into useful and meaningful insights. Organizations have to utilize their fullest potential and continuously improve their performances in order to sustain in today’s competitive business environment. Business intelligence and analytics tools allow companies to take better decisions and enhance overall business value - by analyzing the structured and unstructured data generated from different and dispersed sources. These tools help companies to track and monitor business activities, analyze and present the large volume of data, and also help with slicing and dicing of data that is required for the decision making process.

Business intelligence platform can be simply understood as a software platform that provides the IT developers with the infrastructure and architecture required to develop, execute, and deploy business intelligence and analytics solutions. This platform allows companies to develop solutions designed specifically to meet their business needs at an economical and affordable price. Predictive analytics, data mining, dashboards, reporting and query, OLAP and visualization are some of the features that help SMBs and large enterprises to take better business decisions via timely, precisely, and more comprehensive analysis of the available information.

Increase in data generation, low cost of data storage, affordability, increasing competition, need to take better business decisions, and mobile business intelligence are some of the factors that are driving the adoption of business intelligence platform market. Complexity of technology and lack of skilled workforce are some of the factors hindering the growth of the market. However, integration of business intelligence with marketing channels and cloud based deployment are some of the opportunities lying for the vendors. Finding the right data, competition from big software companies and a lot of vendors offering solutions are some of the challenges being faced by the vendors.

The business intelligence platform has a substantial scenario with major acquisitions such as Capptain and Netbreeze, acquired by Microsoft Corporation; DataRaker and Endeca Technologies Inc, acquired by Oracle Corporation; KXEN, acquired by SAP; Star Analytics, acquired by IBM; Jaspersoft Corporation, acquired by Tibco Software; Data Market, acquired by Qlik. This is evident enough to portray that the market players have considerable interest to build market share in this space.

The report spans the overall structure of the business intelligence platform market and provides premium insights that can help providers and independent software vendors to identify the needs of SMBs and large enterprises.

Business intelligence platform can be understood as a software platform which provides the IT developers with infrastructure and architecture required to develop, deploy, and execute business intelligence solutions. Businesses today generate huge amount of unstructured data and they look for solutions which can handle this data and transform it into useful and meaningful insights—which can help them to take better decisions and enhance the overall business value. Companies have to spend huge amount of money on these business intelligence solutions, and this has acted as a restraint to the adoption of these solutions among SMBs and large enterprises. It provides the companies with infrastructure required to develop solutions for specific business problems, and help them take better business decisions via timely, precisely, and more comprehensive analysis of the available information at an economical and affordable price. Business intelligence platform has made it affordable for SMBs to use business intelligence solutions in order to improve the overall business efficiency and stay competitive in the business intelligence platform market.

The study is done to understand the structure of the ecosystem and is intended to help the providers, IT developers, and independent software vendors to better serve their clients - SMBs and large enterprises. The overall market size in this study has been defined as the revenues generated by the providers in the form of license fees from SMBs and large .The overall business intelligence platform market size has been further segmented into industry verticals which include healthcare, retail, government, BFSI, telecom & IT, media & entertainment, education, energy & power, manufacturing, and others such as hospitality; transportation; real estate across various regions, namely North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

The overall Business Intelligence Platform Market size is expected to grow from $8,953.0 million in 2014 to $14,218.6 million in 2019, at an estimated CAGR of 9.7%.

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