10 Simple Ways to Increase Your Brand Awareness (Infographic)

Are there smart, simple ways a business owner
can increase their brand awareness without freaking out? You will find out in
this infographic.

What is a Brand?

A brand can be defined as the image that a business,
product or service instills on the mind of the consumers through their logos,
slogan, and other marketing and sales materials and assets.

According to Mr Brenner, a brand is something that exists in the mind of your customers about.

One can argue that a brand can somehow be
compared to a person because brands have their own name, a unique look (logo),
core values (brand promise), people it associates with (target market),
identity (product or service).

Brands Need Awareness

If you are a person, you probably want to be
known to grow, make connections, and sell yourself out there in the world.
Brands are the same, they need to be known in order for them to sell and
expand.

If a person has fame, credentials, and
referrals, a brand has something we call brand awareness. For those unfamiliar,
brand awareness is when consumers easily recognize your brand and its products.

This alters the people’s consumer behavior.
Over time, the brand itself have value and not just its products. So, when you
see a Christiano Ronaldo or Manny Pacquiao having brand logos embedded on their
sports attire, you could say that they are literally dress like a million bucks
because they are.

Different Forms of Brand Awareness

Brand awareness comes in different forms. This
could be brand recall, brand recognition, visual branding, top of mind and
brand dominance.

Brand recognition on the other hand, is the
reverse of brand recall, this is when a brand name is mentioned, you
automatically think of their product.

Visual branding is when a brand is recognized
only with the use of visual symbols such as ads, brand colors, and packaging.

Top of Mind is when customers think of a brand
for a product. Unlike brand recall, top of mind brand awareness comes when the
product is remembered because a particular customer always buys particular
brand of a product.

And lastly, brand dominance is when consumers
cannot think of any other brand except yours when considering of buying a
product.

If you could notice, the world’s top brands
are the ones who are involved with the internet and technology.

Nowadays, people rely on the internet for
almost everything. If you want your brand to be known and recognized, the
internet is the best place to be since billions of people surf the internet
every hour.

There are content marketing strategies that could boost your brand awareness and even put it on a pedestal over time. With increased brand awareness, increased sales should follow.

If you want to know more on how you could increase your own company’s brand awareness, here is an infographic from Panda Paper Roll. Use this for your advantage and let your business prosper.

Infographic on how to increase brand awareness

Conclusion

If you can craft compelling story about your business, host local or online events, guest post for authority sites, brand your regular wear with your company identity and possibly author a book, you will be on your way to increasing your brand awareness slowly and surely.

I am the CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp.
My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies.
I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur.
When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to.
You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg