JTI launches “Sterling Fresh Taste on Demand” capsule

Japan Tobacco International is likely to announce the launching of an innovation for Sterling brand which is UK’s No. 1 cigarette brand.

Sterling Fresh Taste

The modified Sterling will be on the market starting from 26th November. Sterling Fresh Taste on Demand mixes the recognition of Sterling with the demand for capsule cigs offering sellers with a new income stream within the UK’s speediest growing tobacco sector.

The Value sector provides greater than 36 percent of the overall tobacco market and Sterling goes on to over-perform as the No. 1 cigarette brand, with one in ten UK cigarettes sold carrying the Sterling name.

Accessible in both 10s and 20s, the newest launch from Sterling is the UK’s first capsule introduction in a 10s pack format. The new cigarettes provides the high quality and blend as Sterling KS Smooth, but offers current adult cigarette smokers the option to switch the taste to Sterling Fresh Taste on Demand by just bursting the provided ‘filter ball’.

Internationally, capsule technology makes up about over 380m packs of cigarettes sold, and in only eight months, the capsule cigarette segment in the UK has already created over £15m in retail sales value – due to the results of brands such as Silk Cut Choice and B&H Dual.

Jeremy Blackburn, Japan Tobacco International, head of communications Jeremy Blackburn said that current adult smoking people still look for innovations while having their finances tightened ever more tightly. Sterling Fresh Taste on Demand is the first capsule cigarette easily obtainable in a 10s pack format in the UK market, providing current adult smokers more option within the value segment.

Sterling Fresh Taste on Demand can be bought in standard and pricemarked packs at an RRP of £3.28 for KS 10s and £6.38 for KS 20s.

Japan Tobacco International is the worldwide tobacco division of Japan Tobacco which is a top international cigarette manufacturer. Headquarter of the company is based in Geneva and offers for selling its brands in 120 countries.