Volvo global car sales rise 4.6%

ChristinaZander

STOCKHOLM--Swedish car maker Volvo Car Corp. said Monday that its global sales increased 4.6% on the year in February as its "Made in Sweden" campaign boosted domestic sales.

Sales of the XC car lines have risen by more than 50% since the advertising campaign starring Zlatan Ibrahimovic, the international Swedish soccer player, started running, the company said.

Volvo Car Corp., owned by China's Zhejiang Geely Holding Group Co., said it sold a total of 29,984 vehicles in February as stable growth in China and Sweden offset a continued decline in the U.S.

The Volvo XC60 was the best-selling model in February with 8,672 sold, followed by the Volvo V40 and V40 Cross Country.

Sales in China increased 12.4% to 4,433 cars sold in February, making it Volvo's largest market, while Swedish sales increased 8.6% to 4,148. Sales in Sweden rose 19.6% to 3,621 vehicles in January, with the Volvo XC60 and XC70 models the main growth drivers.

In Western Europe, sales rose 5.6% to 10,906 vehicles, while the U.S. market declined by 18% to 3,991. Sales in the U.S. dropped 22.2% year-over-year to 3,792 cars in January, and declined 10% in 2013.

However, Volvo said its V60 has now reached U.S. showrooms and that "the interest from retailers and consumers has led to a strong order book."

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