Tag: business development

Being a coach, it is an unfortunate belief that I am always going to push the importance of a coach and that it is always a great idea to hire one. But, you all know I’m more about upfront honesty than a hard sell! I want anyone hiring a coach to be doing it at the right time and for the right reasons. Sometimes it is just not the right choice or the right time. I have had a couple women come to me about hiring me for coaching and, believe it or not, I have actually helped them realize that maybe it’s not the right thing for them right now. I have done this because I care about their success and their investment and maybe they just weren’t quite there yet.

Coaching Takes Work on Your Part

For example, coaching requires a lot of work, commitment, and inspires change in many facets of your life and business. So, if your absolute priority right now is the need to keep things the same, then it is probably not an investment that you are really ready to make. There is nothing wrong with needing some stability, sometimes we all need that in life. Maybe you have gone through some major changes and upheaval recently and you just need some time for recovery. Coaching requires you being able to look forward into the future and for you to make changes, and sometimes if you are in a fragile or delicate place then it may not be right for you and could even do more harm than good, in some situations. Healing may need to happen before you can make the progressive changes that coaching brings. Therapy is always a great option for help during your healing time.

Coaching is NOT a Blueprint

Additionally, maybe you are just looking for a best practice, a blueprint, or a tried and true path to a certain achievement or goal. There are some coaches out there that market themselves like that. They lay claim to having a blueprint and a path of how they achieved something and that you will do it that way too—you will achieve precisely the same results. Those coaches are really a bit of a hybrid. What they are actually selling is more of a product than a full coaching experience. They really fit more into the realm of a business consultant than a true coach. A coach will ask you a bunch of how and why questions about what you are looking to accomplish. How will it fit into your plan? How will it mesh with your priorities and your lifestyle? These are questions you will need to answer for yourself and your coach.

Coaching Helps You Find Your Version of Success

The time to hire a coach is when you are really ready to make adjustments and changes for the sake of progress. When you find yourself saying “I’ve tried this and that” or “I’ve GOT to make the changes or decisions and I know what I need to do, but I don’t know how.” A coach will help you to determine what is really best for yourself, your business, and your family on a one-on-one basis.

It’s very easy to get sucked into every different version of success, but which one is the best for you, your business and your lifestyle right now? Some people can spend $10,000 on a program that requires 60 hours per week of work to achieve the results, but they just had a new baby. That simply isn’t realistic and is going to require you to push yourself far too much and you may still not achieve the results because there are simply different needs for mompreneurs. A coach will help you to develop the goals that you need to fit with the stage of life that you’re in.

Coaching Means Support and Accountability

My core belief is that people need to decipher what their priorities are, then have support to create goals that align with those priorities. The last piece of the puzzle is having someone to help them stay accountable to those goals. I believe the most crucial time to hire a coach is when you have a major lifestyle change. Things like having a new baby, quitting a part-time job or getting a job, retiring, adding on employees or expanding your business are times when you could use the clarity and assistance that a coach can really provide.

In the end, it is not always right to hire a coach and that’s perfectly fine. It is always important to do what is best for you, your business, and your family. Feel free to connect with me and we can do a free 20 minute strategy call and I will help you determine if it’s your time for coaching!

If there is one question that can keep you up more than any other as an entrepreneur, it is probably the question about how you value what you do or sell. How do you set effective prices?

Trouble can easily be created when you set your prices too high or too low. It can be very challenging to know exactly where you should be pricing—it’s not an exact science—but there still is some science that can help you. Pricing can be especially difficult if you are just starting out in your business or if you are rolling out something new. How do you know whether it’s the right price and if it is going to work for your audience?

There are three key factors to focus on when setting prices:

Your target customer

How much your competitors are charging

Understanding the relationship between quality and price

It can be a very common mistake, especially in the beginning of your business, to underprice everyone else. It is a common misconception that if you are the least expensive, you will get more volume, purchases, or sign ups. This is simply not always the case. If you have less of a reputation than the competition you are undercutting, you risk being perceived by potential customers simply as cheap. You will see that most people are unwilling to purchase from someone who they believe has less value.

As a dear friend of mine always says, be wary of the bottom feeders or the ones who are just looking for the cheapest price. That person will never be loyal to you, they will always move to the lowest price.

Who is your ideal client?

No matter what you are creating, if you take the time to figure out who your ideal client is, that information will serve you well in the long term. Are they an avid shopper? Coupon collector? Are they more price or value sensitive? Customers need to believe that they are getting the best value for their money. It’s hard to drive value when someone cannot come in and touch something physically, so you have to focus on creating your customer experience.

What are your costs?

Something that absolutely everyone should do, but gets skipped all too often is knowing your costs. What costs do you have do you have to run your business, develop your products or services? Hard costs and soft costs should both be factored into your overall price model. Do you have costs for labor, marketing and selling or operating expenses? Literally, keeping the lights on, using your cell phone for your business, mileage on your car and your personal fixed assets. These are all things that are depreciating in value and being used due to you owning your business.

How much do you need/want to make?

It is also a critical step to define what your revenue target is for the year. From there, you can determine how many of each product or service you need to sell to reach that target, which can in turn shed some light on your pricing structure.

What value do you add?

Always remember your individual value that you bring to the table. Do you add extra services, guarantees or bonuses that your competition do not? What do your customers receive for buying from you instead of someone else? Figure out what your audience will pay for what you are selling, and then consider what you can do to distinguish yourself from the rest. Your pricing will fall into place.

Today I want to cover some of the fundamentals of how to land your first client. I realize some of us have been in business for a long time and are far removed from the wonder and excitement of that long-anticipated first client, but many of these basic principles bear repeating from time to time along the journey. So whether this is your first client or simply your next, take time to refresh your mind and your business with these rudimentary, yet powerful and effective strategies.

Know your target market’s pain points. What problem does your ideal client experience that you can solve? You may offer an amazing, impressive, ingenious product or service… but if it doesn’t address a specific problem that your market has, chances are you’re not clear on who your audience is and what they need most. So do your research and be sure that there are people out there who need what you have to offer.

Know how they spend their money. What do your potential customers or clients spend their money on? Do they buy things for themselves, for their families, for their businesses? Do they pay top dollar for spa treatments and expensive technology or are they more practical and pragmatic? What are they willing to invest in? Do your homework. Understanding your market’s financial profile will give you a better picture of who they are, what they’re interested in, and how you can best serve them.

Know your Unique Business Statement. Do you have a UBS? If not, get one! If you know who your ideal client is and what they need, and you understand what they spend their money on, the next thing you need is to be able to tell them who you are, what you do, and why they should hire you—in 10 seconds or less. If you can’t do it quickly, then you’re not focused enough, because being great at what you do isn’t the be all and end all; you’ve got to be able to say it so that people can understand it.

Know your value. I can’t tell you how many small business owners or mom entrepreneurs come to me with the idea that because they are small, or because they are just starting out, they’re not worth much above nothing. If you feel that way about yourself, you’re not doing you or your clients a service. You can offer a small sample of your product or services, but don’t give away the farm—know your value and stick to it.

Know how to make your sale. Ask them to hire you. Seems simple, doesn’t it? But how many times do we find ourselves in a situation where we are just not prepared to make that sale? Have your calendar ready. Have your terms of payment lined up. And then ask them to hire you!

I hope this has been helpful. These are just some really simple steps to take to land your first (or next) client, and I think we can all revisit them along the way. Now go out there and put them into action!

You’ve got some big goals. You’ve been in business for a while now and you’re ready for things to make a turn for the better. You’re involved in the MomBiz community and consuming as much information as you can. But at some point you say, “That’s it. I’m ready. I’m going to do it.” Is it time for you to hire a coach? If you’re trying to figure out if you’re at that point, this blog post is for you. Is it time for you to stop doing everything you know to do and reach out for help? That’s what I do for a living, girls. You know that. Maybe today isn’t the day for you, but when it is I’d be honored to help you.

Here are the top ten signs that you might need to hire a coach:

You are overwhelmed. When you’re doing it all as fast as you can, and you don’t even have time to stop and think and plan and have a vision and check in with yourself and make sure that you’re actually doing what you said you were going to do… this is an awesome time to hire a coach.

You can’t even remember why you started this business in the first place. Have you “lost that lovin’ feelin’” when it comes to your biz? Chances are your priorities have gotten lost somewhere along the way. You started this business with a set of ideals in place. Let’s get you back to that.

You are stuck in learning, learning, learning mode. You absolutely have to keep learning. However, you also have to be the one who leads your team so that your business stays on top, becomes more profitable, and offers more and more value. If you’re off learning, learning, learning, who is minding the shop? This might be the time to hire a coach.

Your sales are falling off and you don’t know why. It could be a lot of different things. The market, your clients, your product funnel, types of offers, target audience… How do you know? That’s my job. I can help you figure that out.

You’re following the book on marketing to the letter, but you can’t get new clients. The most common reason for this, if you are indeed doing best practices for engagement and content marketing, is that you are just not visible and credible enough to your audience yet. A coach can help you build the credibility and visibility necessary to bring those clients to you.

You’re at a crossroads and you need to make a big decision. “Is it time for me to really ramp it up, get a nanny, hire employees, go big or go home?” These are the kinds of decisions you should make with a trusted partner, guide, coach. I would love to help you with that. I can help you make a powerful decision, not one that you felt you had to make under pressure, backed into a corner.

Your husband, your family, and your friends have no idea why you’re working so hard. Listen, there is nothing worse than busting your butt, having a passion, and being all fired up about it, and having the people closest to you in your world just not get it. It hurts. I know. I’ve been there. I can help you figure out how to communicate what’s so important to you and why it’s so important to you so that you can get the buy-in you need from the people you love the most.

Your partner is putting pressure on you to either make more money or call it quits. Let’s make you some money! A coach can help you choose the most viable path for that goal.

You’re doing every single thing you know how to do, you’re doing it as fast as you can, you are working as hard as you can, and you just can’t do anymore. My friend, let’s talk about delegating. Let’s talk about managing your business through processes, systems, and automation, key factors in any successful business.

You are ready for a change and you want a guide or mentor who has been there, done that, and can help you. Well, hey, that’s my job. Contact me and let’s talk about how I can help you reach the goals you’re so passionate about.

Being understood is a universal need for all of us, isn’t it? If we can speak and articulate our needs, our thoughts, our desires, then we have a chance of getting those needs, thoughts, and desires met. If we don’t communicate effectively, chances are things are probably showing up as a struggle for us in our lives. So if we need to be understood and our clients need to be understood, what are some ways that our communication strategies can boost our marketing effectiveness?

Like, know, and trust.

When we communicate effectively, people begin to like, know, and trust us. We’ve talked about this “like, know, and trust” factor many times before. If we’re going to compete in the business world on more than just a price standpoint, this is where it’s at. When your clients like, know, and trust you, the value of your products and services is going to go up. And following that increase in value is a willingness to open the wallet and spend money with you.

How do we cultivate this “like, know, and trust” factor?

Be yourself. What is your unique voice? Well, when you visit a website, do you prefer a bland earful of product and service offerings, or do you enjoy that feeling of knowing the mind behind the madness before making that purchase? My target market is a market I can relate to because I am one of them! When I create a message, I want my target market to go, “Yep. She must have written that for me.” That feeling of being related to and understood when somebody out there says it exactly the way you were thinking it is priceless.

Market yourself. Website, e-zine, newsletter, blog, social media—all these platforms are vehicles for effective and authentic communication with your target market and can be used to create relationships that give you a leg up on the competition.

Be interesting. Who is your target market? Answer some important questions about their interests and pain points in order to craft your language to speak to those exact things and cause them to feel understood. What are the top challenges of my target market? What are their favorite things to do? What motivates this group? When you can communicate on a level that matches their priorities and concerns, they know that you “get” them and are more likely to buy from you.

Does your target market feel understood?

I hope this has been helpful today. I believe this is one of those topics we need to revisit from time to time in order to check in on our language and focus. Are we communicating the way we want to? Are we communicating in the language that our clients speak? Are we communicating in a way that makes them feel understood?

I love to hear from you, so leave me a comment!

Have you struggled with speaking your target market’s language?

Can you think of a time when you, as a customer, had that feeling of not being understood?

Today we are going to jump right into five of what I think are the most important strategies for a successful small business. More than just five steps, these strategies will help shape your mindset with a philosophy geared toward helping mompreneurs like you really grab onto and focus on a foundation for success.

So here we go.

1. Choose a narrow target audience. And I know, I know—I know the resistance. You’ve heard me talk about this before. So here’s what I’m saying. Again, if you are a big national brand, that’s fine. You can work on appealing to everybody. Go for it. But if you’re a small business owner, one of the best ways for you to make a splash is by being a big fish in a little pond. What I mean by that is if you really want to start out with some traction, choose a small group to begin with. Once you dominate that market, then you can start expanding. So you don’t have to stay small. We’re just going to start small.

2. Engage with your target audience. You guys know I am all about engagement marketing. Engagement marketing is really building relationships that are completely authentic—getting to know people, building that connection and that relationship with them as a person—and then the business follows after that. It’s all about being where your customers are. This can mean posting to the blogs they read, being an active participant in forums that interest them, tweeting about topics relevant to them. Over time your participation will increase that “like, know and trust” factor that is so key to establishing the credibility you’re striving for.

3. Create things people need. Now I’ve talked about this before. We’re talking about making offerings to your audience that are painkillers—not vitamins. Create a solution for one small problem that your target audience has, and I promise you they will be grateful and buy it. So pay attention to what their top challenges, biggest struggles, ongoing issues—their pain points—are. This is how you will learn to create your products and services as solutions to those pains.

4. Distinguish yourself from your competition. When faced with fierce competition, the advantage is found not in discounting your prices—which can actually have the psychological effect of decreasing your value—but in providing more value to your clients than your competitors do. The key here is to find ways to make whatever you’re offering even more valuable to your clients in a way that serves you both. What valuable yet cost-effective thing can you add to what you are already offering? This is a great way to stand out from the crowd and develop customer loyalty in the process.

5. Be an expert. The key is focus. So many business owners try to be everything to everybody and we wind up piecing together a business that’s really just a hodgepodge of things we know how to do to make money. Being a business owner requires vision, strategy, and planning. Be the best one in your industry at solving a specific problem that your specific audience has. Build a platform that gives you that expertise.

I love connecting with small business owners like you, so share your experiences!

Time, Focus and Money – 3 things we never seem to have enough of. So what is the solution?

Here are some tips to get you started on finding more time, focus and money in your life and business today.

Time

One of the questions that I’m asked most often as a business coach comes from those wondering about the challenges of owning a business. Many people want to know what the top challenge is for a mompreneur. The answer, as far as I’m concerned, will always be the same. The biggest challenge to mom business owners comes in finding enough time in a day. No matter how hard we work or how disciplined we are in our strategies, there will never be enough time to do it all. More so than other entrepreneurs, when you put the word “mom” in front of your title, it makes it tricky to manage and priorities your life accordingly.

That’s where a Time Map can come in handy. This is one of the most important things that we teach at the Mom Biz Retreat, and it’s one of the most basic, but it certainly delivers and resonates with most of our attendees. If you feel, like so many of us do, that you’re constantly running out of time, use a Time Map to own your time and how you spend it.

A Time Map is literally going to create boundaries for you in order to help get your daily requirements done. You’ll lay things out and see where you need to make adjustments. Then you can plan according to your prioritized list in order to make sure you’re spending the time you have in the most effective ways. When you use a Time Map, you’re almost guaranteed to find the time you need to do the things you need to do.

Focus

Focus on finding new clients. It’s not simple! Finding clientele takes work and effort, but you’re up for the challenge. First, think about who you most want to serve. If you take the time to really think about the people who need the service or product you can provide, you will identify your ideal client. Then, think about what it is that they want. This will help you find the perfect way to reach those people right where they are.

You’re creative! You’re innovative! You can definitely come up with something these people need. Identify a problem and offer them the solution.

Money

As business owners, we need to constantly be reaching out to our clientele to find a way to create more sales and revenue. One of the best ways to make more money is to go through your current client base and ask yourself what each person last bought from you. By brainstorming on your client’s needs in the past, you’ll be able to get a good idea about what they may need in the future.

Remember that your current clients are your best source of revenue! They know you and trust you. Find something to sell to those who are already buying from you. Keep in touch so that you’re first on their list when it’s time to make a new purchase.

I just returned from hosting Mom Biz Retreat in Denver last weekend, and as usual when I experience something wonderful, I always want to share it with everyone I know.

But I’ve been stuck for days trying to figure out how to summarize all that happened in that powerful weekend. I initially thought I’d write a sort of journal entry that touched on everything we did over the three nights and three days together. But telling you all about the amazing food we ate, the fantastic spa treatments we received, the powerful work sessions we had and the deep conversations that kept us up too late each night won’t capture the essence of the Retreat experience.

So let me pull back the curtain and tell you what really happens at the Mom Biz Retreat.

We are small.

There are so many live events out there that aim to be the most popular. They need 300, 500, or 1,000 attendees to consider themselves successful. Our mission is to provide an intimate, close-knit group of women who really get to know each other and reach out to support each other. We listen to each woman share her goals, her plans, her fears. We ask probing questions. We offer honest feedback. With a tiny group of women, no one can get lost or left out. We are able to hold each and every participant in the Retreats responsible for the goals she sets for herself for the weekend.We get things done.

We make a few confessions.

When girls gather, work together all day, then play together all evening, we tend to open up and share more than we would in a big group. Trusting bonds are formed. We see ourselves in each other. We understand how each other feels. We realize how some of our limiting beliefs are keeping us from being successful, from playing a bigger game, or from getting what we really want.

It’s amazing how freeing it can be to admit the limiting beliefs we have about ourselves, beliefs like:

“I really should just be happy with my corporate job since I make plenty of money.”

“I’m embarrassed about how much money I make because it means I’m working too much and neglecting my kids.”

“In my heart I want to help everybody, not just rich people, so I have to keep my fees low.”

“How can I call myself an expert when I don’t have a fraction of the clients, followers, or fans that x——— does?”

“Money is tight, so I have to keep doing work I hate in order to make ends meet.”

“I’m drowning in work right now, but I can’t outsource anything because it’s too hard to explain what I do.”

We make big plans.

Once we admit those scary beliefs that are keeping us down, we have the golden opportunity to let go of them and replace them with awesome, huge, inspiring beliefs. We encourage each other to try something we didn’t think we could. We ask each other to ask for more. We practice declaring who we are, what we do, who we serve and why it matters. We raise our rates and charge what we’re really worth. We ask for help in creating the support structures and systems that allow us to accomplish our dreams.

We leave empowered and confident.

We girls like to lift each other up. We like to help each other. How can you not feel more confident when you’ve shared your big, hairy, scary fears with a group of women business owners who have also shared theirs, and who still think you’re amazing anyway?

Shelagh and I have created the kind of event we want to attend ourselves. It’s an honor to get to spend a weekend amidst women committed to running a business and a family according to their own definition of success.

Is it time for you to let go of those limiting beliefs that are keeping you from achieving your goals? What could you do with a strong, honest, powerful network of women entrepreneurs who you know have your back? Grab your seat now before they’re all gone: www.mombizretreat.com and click on Ontario for the next Retreat coming up in September.

Today, I welcome Nellie Akalp, CEO and Founder of CorpNet.com. CorpNet.com is an incorporation filing service specializing in assisting mompreneurs in getting their businesses off the ground quickly and affordably, whether it be incorporating their business, forming an LLC or filing a DBA. The year is ending and us mompreneurs need to make sure that our finances are in order!

She joins us today to share herEnd of the Year Legal Checklist for busy Mompreneurs.

We’re in the homestretch of 2010. And while our lives may have been hectic throughout the year, the intensity seems to heighten every December. There’s holiday shopping, travel plans, school vacations, baking, family… and then of course, there’s your business. If you’re a business owner, December is also that time of year to make sure you’ve got everything squared away for the New Year.

Yes, December is busy. But some legal and administrative decisions shouldn’t wait until you write your New Year’s resolutions. Here’s a snapshot of some of the things you should be thinking about while it’s still 2010…

If you have a new business, think about incorporating it before 2011

If you’ve started a new business in 2010 and still haven’t incorporated or formed an LLC, you might want to do so before 2011. Of course, bear in mind that your corporation’s ‘start date’ is not retroactive. Any tax benefits you might receive apply from the date you incorporated (if your corporation forms on December 11, you’ll still need to fill out your taxes as a ‘sole proprietor’ for all the previous months in 2010). For this reason, incorporating or forming your LLC is one issue which might be better deferred until 2011.

Of course, be aware that January is the absolute busiest time of the year at your state’s secretary of state office. By waiting until January, you will be at the mercy of a long backlog. However, you can also choose a ‘Delayed Filing’ with a document filing company. This means you get all your paperwork submitted now, and it will be held and filed on the first business day of 2011. And the good news is, you’ll be at the front of the line.

File your Annual Report for your corporation

Make sure you keep your business in good standing. Most states require some form of an annual report filing (some every year; some every two years). If your state requires you to file this report, there is a specific due date — in some cases, it’s on the anniversary of your business’ incorporation date; in other cases, it’s when your annual tax statements are due; and in some cases, it’s at the end of the calendar year. Be sure to know your specific filing deadline (check with your state’s secretary of state office). Missing this deadline can result in penalties and late fees — and in the worst case scenario, your company can be subject to suspension or dissolution.

If you’ve made any changes to your corporation, file your ‘Articles of Amendment’

Did you change your business address? Drop the ‘.com’ from your official company name (or make any other name change)? Did a board member or director leave the business? Any time you make a change to your corporation or LLC, you can basically count on having to file an official notification (referred to as an “Amendment”) with your state. In many states, these are called Articles of Amendment.

Tie up any legal loose ends before the New Year

As busy moms, we all have to prioritize…meaning some things get left behind. The end of the year presents a perfect opportunity for you to tie up any loose ends that you’ve put off throughout the year. For example: Did you file a DBA (Doing Business As) for your business name? Do you need to file for a trademark? Did you get a Tax ID number (or, Employer ID Number)? Are all your necessary licenses and permits in order?

If you have an inactive business, close it before 2011

Maybe you formed an LLC for a part time accounting business a few years ago. But over the past year, you’ve focused on other things, and haven’t actively promoted this business. It has no revenue, no customers. In every sense, you’ve basically closed your business – but you still need to file a formal termination of that LLC or Corporation. Otherwise, you can still be charged fees associated with the business. You’ll still be expected to file an annual report (where applicable). You’ll still be required to submit tax returns to the IRS and state.

You’ll need to file “Articles of Dissolution” or a “Certificate of Termination” document with the Secretary of State within the state that your Corporation or LLC was formed (and in most cases, you’ll need to settle any owed taxes before you can do this). Along these lines you should also cancel any kind of permit or licenses you hold with the state or county. And if you’ve been using a fictitious business name, you’ll need to file an abandonment form. Again, make sure to take care of these matters while it’s still 2010. There’s simply no reason to pay an extra cent in fees toward a business you know you’re retiring. Put that money towards your family or next venture instead!

While December may be a busy month, be sure to set aside some time to address your administrative obligations. In some cases, taking care of an issue in 2010 can help save you money in fees and penalties moving forward. And you can cross a few more things off your never-ending to-do list to start fresh in 2011.

About Nellie Akalp:

Nellie Akalp is the CEO & Co-Founder of CorpNet, Incorporated, her second incorporation filing service company based on the simple philosophy of truth in business and her strong passion to assist small business owners and entrepreneurs. To learn more about Nellie, view free guides on starting and running a business, receive a special discount, and see how she can help your business get off the ground quickly and affordably, please visit CorpNet here: http://bit.ly/cjBEwb

Where are you getting stuck? Chances are, it’s in one of these four common pitfalls: research gathering, procrastination, the “bright shiny objects” syndrome, and negative self-talk. If you can distinguish that you’re stuck in one of these areas, then you have the choice to do something different.

[youtube]http://www.youtube.com/watch?v=we8HeAnB8XM[/youtube]

Where are you stuck? Do you identify with one of the pitfalls I described in this video, or are you doing something a little different? Please share your comments as well as tips for getting unstuck.

Testimonials:

"So grateful for [Lara]! I was getting off track with my direction, getting overwhelmed with the revamping of my biz and all the time needed to do that right now. Thinking about priorities is what really seals it up as to where to put my time! Thanks!" - Tammy S. -

"Lara is amazing! She has helped me hone in & own the numbers of my small business over the past year. With her coaching, I have grown my net profit from $7K Q1-Q3 in 2014 to $56K in 2015. Aside from helping me set and achieve sales goals, Lara has helped me balance raising children with growing a business." - Carly G. -

"Lara's talk was so life changing for me. I still remember "Your priorities are your boss" and "When you say 'I don't have time for that,' you're really saying that's not a priority for me now." My life has changed dramatically due to her talk last year. I realized what my priorities really are, and I'm about to embark on a completely new journey next year." - Ess B. -

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14 hours agoby mombizcoachMaking whole wheat pita bread via @damn_delicious . Now for the final rise before we pop them in the oven.