Research

Report

Ufa Hotel Market Update - December 2014

Ufa is the capital of the Republic of Bashkortostan and with just over 1 million inhabitants it is a significant industrial, transport, scientific and cultural centre. There has been a strong desire from the major brands to open in the city and despite 10 years of ‘projects’ there are still no major branded properties in the city. It is perceived that the city has been ‘hard to do business with’ but starting from 2015 there will be a sudden influx of branded properties at all segments. This should boost the city in terms of image and accessibility but will create strong price competition. Ufa, perhaps surprisingly, is not a host city for 2018 World Cup – this may work in its favour by not generating additional development buzz for new hotels.