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What’s the easiest way for a behemoth of a company, like Blockbuster, that seemingly owns its market segment to die? Being unwilling to change with the times. Note, I said unwilling, not unable. With the amount of money that Blockbuster was bringing in during the VHS-to-DVD transition, you’d think that they’d have better planned for the future—especially when Netflix arrived on the scene 13 years ago. Instead, the company was too brash and egotistical to realize that their business model would be in need of a major overhaul, and now they are paying for it. Today Blockbuster filed for bankruptcy. At this point, they don’t plan to shut down any stores or anything…but hey, Hollywood Video went bankrupt this past February, and a few months later, they shuttered operations completely. Just looking at what Blockbuster currently offers by way of online on-demand viewing, we wouldn’t be surprised (although we’d be saddened) if they were gone within 24 months.