Carli Bybel

Beauty Influencer

Carli Bybel is an iconic beauty and fashion star. As a pioneer of the makeup tutorial genre on YouTube dating back to 2011, she is a pillar of the online beauty community, amassing over 5.8M
subscribers on YouTube, 7.2M followers on her two Instagram handles, and 2.9M Facebook Likes. Her GET READY WITH ME series averages 750K views per video and boasts a 4.2% engagement rate.

Carli's wildly popular collab with BH Cosmetics has accounted for millions in sales since hitting stores in 2015 and was a driving factor in BH Cosmetics appearing as the #2 beauty search on Google in 2017.

Following her makeup collab, Bybel debuted a limited-edition fashion collection with Missguided, which quickly sold out, shutting down the brand's website for hours upon its release.

In 2017 Carli was named the global ambassador for the WAH Foundation, an NGO whose mission is to improve the lives and conditions of women and children of rural communities in Cambodia through dedication to sustainable clean water and health projects. This past year with the WAH Foundation, Carli launched a scholarship to annually provide 120 girls with college educations at Cambodia's Bright Hope Institute.

Carli recently went vegan and is a longtime animal lover, cat mom and huge proponent of animal rights.