Dannon Lady Eating Paper Ice Cream TV Commercial

TV Commercial:

Dannon Yogurt Paper Ice Cream.

Tagline:

Taste satisfaction without sacrifice

Description:

In this commercial for Dannon Light & Fit Greek Blends we see a young woman resorting to eating an ice cream cone that she makes from paper to try and stay fit. This commercial is very similar to the Dannon Eating Paper Muffins commercial, except that we never see the lady actually eat any of the paper ice cream whereas in the paper muffins commercial, she actually ingests the paper while we watch, which has drawn much criticism. The name of the actress that plays the lady trying to eat the paper ice cream cone is not known. If you know the name of this actress please submit a comment below.

What the commercial said:

What some people may think this means: If I eat this yogurt I will stay fit / lose weight / get skinny

What it really means: At no time does the commercial say that eating this yogurt will make you fit or help you become fit nor does the commercial say anything about weight loss. The commercial asks a question “Trying to stay fit but miss real pleasure?” then follows up with a statement “Discover Light & Fit Greek Non Fat Yogurt”. The word “fit” means in good health, especially because of regular physical exercise. Some people may feel that this deceptive bit of wording is intended to make viewers believe that by eating this yogurt, they will become fit or lose weight. In the last 2 seconds of the commercial this is confirmed by the fine print.

Fine Print:

Consume L&F Greek nonfat yogurt as part of a balanced diet and healthy lifestyle

SUMMARY:

This commercial makes use of some wording and fine print that is only displayed for two seconds that some people may feel is misleading or deceptive. Some people may feel this is intended to make viewers believe that eating this product will make them lose weight or stay ‘fit’.