About Us

What is your purpose?

Companies with a higher purpose are more profitable over the long run than those that only focus on the bottom line. Customers don’t like to be viewed as simply a source of revenue. They need to feel an emotional connection. That emotional connection is a critical component of how they value what they receive for the money they spend.

For organizations in the public and not-for-profit sectors, a cost-reduction focus takes the place of the profit-only focus. Their clients also have a perception of value, which in their context has little to do with whether something costs less to deliver to them than it did previously; If the services they receive meet the expected need, they perceive that they have received something of value.

Having a higher purpose applies both to why an organization exists, as well as establishing the WHY behind the things they do to deliver to that purpose, whether it is their products and services offerings, or in how they make their investment choices. Both require a thoughtful and adaptive approach.

Do less Red work. Do more BLUE work

David Marquet defines “Red work” as work that is based on compliance, control and reduced variability, and “Blue work” as more thinking work. Red work, which is rules-based, often leads to nothing more than malicious compliance. We can no longer afford malicious compliance to outdated processes and policies that kill most every new initiative, and in some cases, the organization itself.

AdaptiveOrg is a boutique consultancy focused on helping our clients do more BLUE work: