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Karva Chauth is a fast undertaken by married Hindu women who offer prayers seeking the welfare, prosperity, well-being, and longevity of their husbands. Karva Chauth falls about nine days before diwali in October or November. It is the most important fast observed by the women of North India.

This application turns the screen of your smartphone into a 'sieve' / 'chalni', through which one can see the moon.With the Karvachauth tradition catching up with the e-generation, Tanishq has created a mobile application for Karvachauth. The application turns the screen of your phone into a 'sieve' / 'chalni', through which one can see the moon. This first of its kind app has been created for Andriod, Apple and Symbian platforms and is also available on the Tanishq Facebook page for downloading.

Bhuwan Gaurav, head marketing - Tanishq said, "With young girls and the newly married bahus, being active on social networking sites, like Facebook, such an app will surely create buzz amongst women. We are confident that this kind of an initiative will help the brand engage with traditionally rooted modern Indian women at a newer level. This is yet another example of great synergy of our rich Indian culture with technology and we at Tanishq are happy to bring to our customers."

Besides creating application, Tanishq has also introduced special Karvachauth collection. Finely crafted in 18K gold and studded with certified diamonds, this can be the perfect gift for your better half on the occasion of Karvachauth.

This post was written by: Franklin Manuel

Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter