Bollocks to Cancer

Having endured hours of tedious men's health talks at school, I felt motivated to create a campaign that really spoke to my target audience.

Using the language they use themselves, I wanted to remove the embarrassment and stigma around this issue. The problem is that young men don’t openly talk about these issues and thus the signs go ignored and untreated.

Bollocks To Cancer

A video all about our balls, testicular cancer, and what you can do to raise awareness about the risks that we face.

I subsequently created an event for the campaign, as well as a series of posters and a pair of fund-raising pants. I want people to pro-actively get involved and be proud of their balls!