PUBLICATION

Impact evaluation of ‘Gaanth Baadh Lo’ street theatre

BBC Media Action used popular street theatre to communicate critical information on birth preparedness to rural communities without access to media. More than 400,000 people watched the performance. An impact evaluation in eight districts in Bihar revealed that audiences found the performances entertaining and educational. Most reported substantial new learning. Significantly, men and women who had seen the play demonstrated much higher birth-preparedness knowledge than those who had not, thereby emphatically underlining the intervention’s effectiveness.