Karen Knutsen

event specialist + brand manager

What was your path to dfine?

I graduated from the University of Colorado Boulder in 2011 with a degree in business administration and began my journey in marketing. My path to dfine started with my previous employer. I had the pleasure of working with dfine quite frequently as a buyer and when it was time to change paths, I knew this is where I wanted to be. I have now been with dfine since 2014 and cannot imagine myself anywhere else. I continue to learn and grow each and every day!

How do you “dfine” branding and what it means to you?

Branding, to me, is personality—the style of a company. It’s the difference between black and white. It’s everything.

What is your favorite brand and why?

Target—it truly is unmatched. It’s a staple in my conversations and always will be. Target continues to expand, while maintaining the quality and service a household brand desires.

What is it you are happiest doing?

Anything outdoors. I love, love, love camping, especially with my mountain man of a boyfriend. A box of wine and friends by the fire are memories I cherish.