"The model of consent that I followed, not that I specifically thought about it at the time, was that only, 'no' meant, 'no'. That is not what consent is."

In a Tumblr post the day before, Day had said he had made mistakes in his relationships, including being "rude or mean to people" and being unfaithful, adding that he was "terrified" that he had misinterpreted signals from people.

Day, who is originally from Essex, had been represented by DFTBA, the online record label co-founded by the vlogbrothers Hank and John Green from America.

Image caption Tom Milsom rose to fame on YouTube with his vlog and has 115,000 subscribers

John Green is an established author whose novel The Fault in Our Stars has been adapted into a film due out later this year.

"I've asked DFTBA to take my merch [merchandise] down from their site," said Alex Day.

"I know they've been unsure of what to do since I asserted earlier that I didn't do anything wrong. But I realise now that I did, so I assume they'd want to take it down anyway."

The model of consent that I followed, not that I specifically thought about it at the time - was that only, 'no' meant, 'no'. That is not what consent is

Alex Day

Hank Green released a statement last week discussing accusations made about another YouTube star, Tom Milsom.

A fan and former partner has accused Milsom, 24, of having sexual contact with her when she was below the age of consent in her place of residence.

"Sexual relationships need to be equitable and they can't be when people are in dramatically different life stages or when one person enters the relationship as a fan of another," said Hank.

"Tom was my friend. I looked up to him. I trusted him. I am furious."

His brother John reposted his statement and added his own comments, saying: "I don't know how to feel about this stuff except sad and angry, but I want to be public about my sadness and anger, because I don't want to let this go unacknowledged."