The goal of a CEO Supper Club is simple: To bring four founders together to talk honestly about the challenges and promises of their industry. And, as the dinner goes on, give them enough wine that the evening ends absurdly. (This clip was at the very beginning of the evening, although I’ll warn you now that the ecommerce crew held it together a lot better than our previous dinner around enterprise software. No one, for instance, heard voices.)

We began by talking about our location: We shot this dinner in New York, because that’s where most of the promising ecommerce companies are. When we asked Marc Andreessen why that was a few weeks ago, he suggested the merchandizing and editorial strengths of the ecosystem but said eventually they’d all need the best software programmers in the world and those are largely in the Valley.

Our guests respectfully disagreed. “Technology plays a smaller role,” Lerer said. “It’s the products you are selling and the stories you are telling that matters.”

Even the CEO of one company at the table that is based in San Francisco — One Kings Lane — pointed out that half of their operations are in New York. He said if they’d been totally in San Francisco, they wouldn’t be where they are today. “We got to a $30 million run rate with no technology,” Mack says. It was all outsourced.

Outsourcing didn’t go so smoothly in the early days of Warby Parker, as Blumenthal explains in the clip.

We’ll have more clips from this dinner later today and throughout the month on topics like funding, showrooming, cofounders and much more. We hope you enjoy!

Sarah Lacy is the founder and editor-in-chief of PandoDaily.
She is an award winning journalist and author of two critically acclaimed books, "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0" (Gotham Books, May 2008) and "Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos" (Wiley, February 2011).
She has been covering technology news for over 15 years, most recently as a senior editor for TechCrunch.

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