Beer category sales increased modestly in 2016, based on the
strength of the import, craft and flavored malt beverage segments
as well as new product offerings throughout the category. However,
craft beer sales slowed significantly in comparison to previous
years. IRI’s beverage alcohol expert, Dan Wandel, will examine how
the beer category and craft segment performed during 2016 in his
presentation, “Turn the Page,” during the Brewers
Association Power Hour interactive teleconference.

WHY:

The craft segment has been one of the true success stories in both
the beverage alcohol and consumer packaged goods industries for many
years. However, 2016 proved to be a challenging year for craft beer.
Wandel’s presentation will examine the challenges craft beer faced
as well as steps the segment can take for continued success. He will
address such critical questions as:

• What were the sales trends for the beer category and its
segments in 2016? How did this compare against wine and spirits?

• How are the high-end segments across the beverage alcohol
category performing from a sales perspective?

• How did craft IPA sales finish the year? What sub-styles within
craft IPA gained the most share within total IPA sales?

• What happened to craft seasonal sales in 2016?

• What were the top new beer brands in 2016?

• How big of an impact did innovation have on the beer category in
2016?

• Did the beer category continue to see flavored beer sales
increase?

• How much did hard sodas contribute to beer’s sales growth in
2016?

WHEN:

Thursday, March 2, 2017, 12 p.m. CT

WHERE:

Brewers Association Power Hour

Free for Brewers Association members; for all others, $99 to
participate. To pre-register, click here.

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Oracle Data Cloud, The Boston Consulting Group,
comScore, Datalogix (an Oracle company), Experian, GfK,
Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown
Digital, Rentrak, Research Now, Simulmedia, SPINS, Survey Sampling
International, Univision and others.

About IRI

IRI is a leading provider of Big Data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, Big Data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure that your business can leverage data at www.iriworldwide.com.

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