Luxury, whimsy and pure delight at every floor leading up to the top. This was the scene of Wilkes Bashford’s grand reopening party in San Francisco on November 15.

The iconic Union Square store known for its upscale clothing and accessories has renovated, revamped and revived its floorplan and offerings. The new townhouse-style design – masterminded by San Francisco design firm, Gensler – offers shoppers more space, more shopping and a different experience on each floor.

The festive fete was filled with an elements of surprise at each stop on the way to the grand 7th floor. Guests were handed a special lockbox key upon arrival; lucky keys unlocked a box of Wilkes goodies at the top. On the way, guests enjoyed live jazz music on each floor, goodie bags to go, champagne, cocktails and fabulous food.

Other highlights include new and larger collection of fine and designer jewelry flanking the grand staircase on the first floor; expanded designer selections for women with debuts from Alexander McQueen, Nancy Gonzalez, Stella McCartney, Tod’s and Raby & Bone; and new designer boutiques including Brunello Cucinelli and Loro Piana boutiques for women and men, and Ermenegildo Zegna for men.

Upon arrival at Penthouse level, guests had the opportunity to try their special key – some winners, some not – then lounge by the fireplace, sitting area, cocktail bar, made-to-measure bar, or shop at the Kiton and Brioni men’s boutiques.

Of course, Wilkes Bashford himself was present, along with some of the snazziest folks in the area including former Mayor Willie Brown and Mayor Ed Lee, who presented a speech during the opening hours of the celebration.

Meanwhile, down the peninsula, the Palo Alto location was having a celebration of their own. Wilkes Bashford in Palo Alto showcased its re-opening with a private event and fashion show on Friday, November 16.