Designing a Vinylize frame for one of Europe’s most-sought after artists is a daunting task. We always try to make a commercially viable product - but one that the artist himself will also gladly wear. It’s a fine balance, especially when we don't get the chance to meet them first.

Before a prototype is made, the technical drawings are prepared. We took into account Robbie's square jaw- and hairline, characteristically thin mouth and straight brows. It quickly became clear that we needed to make him some Wellington, square or teardrop-style frames.

We ran through dozens of variations before deciding on a few to prototype. To stay true to the Vinylize style, we decided to design a pair of frames based on the classic Wellington shape. This particular model is well suited to the design ethos of Vinylize: thick rims, an angular shape and a base curve of four.

We took the basic design and added some square accents to match Robbie's striking features and inject a little spice. Although soft curves suit him just fine, we felt it was important to bring in some masculine touches. The frames are 150mm wide to match Robbie's slightly broader-than-average face.

The finished work of art is packaged in an exclusive box showcasing the vinyl it was made from. The box is specially designed to "eject" the frame from the box.

For more images of Robbie Williams wearing Vinylize, check out the inauguration of the Porto Cervo Chopard popup store.

The model Reverse is available to the public in the Vinylize Classic collection