Alan Cassinelli is in his 3rd year as UC Santa
Barbara’s Marketing/Promotions Coordinator. He oversees the
marketing efforts of the Athletic Department, including game-day
operations & entertainment, advertising, website management,
student attendance initiatives, and social media marketing.

UCSB has led the nation in men’s soccer attendance the
past three years, most recently averaging 4,782 fans per game.
Gaucho fans have set 5 NCAA all-time single game attendance records
(excluding NCAA Tournament games) in Cassinelli’s tenure.
Alan was also a part of the UCSB executive team that hosted the
2010 NCAA Men’s College Cup.

In 2010, Cassinelli created the highly successful ‘Unleash
The Loco’ student attendance program, which has over 10,000
sign-ups and has increased student attendance across the board.

Cassinelli is a graduate of Oregon State University and a native
of Portland, OR.