Coles partners with eBay to drive online grocery shopping

Coles and eBay have announced a new collaboration, with the Australian supermarket giant launching a range of perishable and non-perishable items on eBay’s local online marketplace.

Coles announced today that its partnership with eBay will extend its online shopping reach for customers after convenience.

The partnership shakes up the supermarket game with Coles driving their online business and attempting to make shopping more efficient for time poor customers.

Coles Online Chief Executive, Alister Jordan says, “We are always looking for ways to make life easier for our customers.

Coles (Supplied)

Shoppers in Sydney, Melbourne and Brisbane can access Coles on eBay with products available at the same in store prices.

Coles will stock a selection of bread, fresh food items and pantry staples. However, milk, eggs and frozen food won’t feature on the eBay store just yet.

Tim MacKinnon, Managing Director of eBay Australia and New Zealand says, “Coles is one of Australia’s oldest and most trusted brands, so we’re excited to welcome them to eBay as they broaden their online channels”

Coles partners with eBay (Supplied)

“Both eBay and Coles share the vision of providing convenience, range and value to our customers and together we can make it even easier for Aussies to meet all their shopping needs in one place.”