Vitacare debuts Chia Mint oral care line

NEW YORK – Vitacare has unveiled Chia Mint, a line of natural oral care products for people with sensitive teeth.

The company said Wednesday that the vitamin-infused products include a whitening toothpaste, a whitening gum and an extra-soft toothbrush.

Designed as a one-stop solution for consumers dealing with tooth sensitivity, Chia Mint products are enriched with Vita-Boost Complex, a blend of vitamins A, C, D and E plus calcium to help heal, protect and strengthen gums and teeth, according to Vitacare.

Chia Mint toothpaste contains the maximum amount of potassium nitrate to reduce painful sensitivity against cold, heat and acids, the company said. And the brand's extra-soft toothbrush is designed to thoroughly clean teeth while being gentle on sensitive gums and teeth.

Vitacare added that iits products are gluten-free, fluoride-free and sweetened with cavity-fighting Xylitol. The company also offers a natural, multicare mouthwash.