Business Marketing: Text and Cases

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Let us consider an example of a company which wants to develop a pallet truck
for carrying materials in factory shopfloors and warehouses. The company
creates the following product concepts for the pallet trucks. Concept 1aA manual
palletanbsp;...

Title

:

Business Marketing: Text and Cases

Author

:

HAVALDAR

Publisher

:

McGraw Hill Education (India) Pvt Ltd -

ISBN-13

:

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