Cover gray hair instantly with this natural looking brush-on hair color. One application is all you need to put younger looking color back in your hair. Waterproof formula washes out with regular shampoo. Great for men and women. Select the Instant Touch Up color that is right for you.

I have used this product for about 3 or 4 years. I really like it. I use it for in between coloring. it is a little messy if it gets on yours face just use a little baby oil to remove if it gets on your face. if it gets on your finger or hands use soap and water and scrub. I guess that is good if it not that easy to take off because it means it will stay on your hair. which it does unless it is raining and your hair gets wet.

[1 of 1 customers found this review helpful]

User for Years

By Laylafrom Cape May, N.J. on 11/14/2009

Pros:

Easy To Use, Effective, Gentle, Good Value

Cons:

Not permanent

Best Uses:

Covering gray roots

Describe Yourself:

Beauty Conscious

Hair Type:

Wavy Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

I have tried other products like this one which were much more expensive, but this one is the best. I use it in between colorings (my hair grows so fast) on the roots, hairline and part. I love the mascara-like brush - I just bend it a bit into a curve so it gets closer to the hairline. I wipe the excess off into the tube and then the brush with a paper towel and continue to use it from the paper towel until I need more product on the brush. Sometimes I mix two colors I get from brush to brush to make it match better with my hair color and look more natural. It lasts through gym workouts, motorcycle and equestrian helmets and even in the ocean and pool. No one ever knows I have gray. It washes out easily when shampooing. I just wish it was permanent color!

[1 of 1 customers found this review helpful]

Couldn't live without it

By jfrom cleveland on 11/6/2009

Pros:

Easy To Use, Effective, Good Value

Best Uses:

Color-treated Hair

Describe Yourself:

Beauty Conscious

Hair Type:

Straight Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

I apply it after I towel dry my hair and part it, before I blow-dry/style it. Goes on more evenly.

[1 of 1 customers found this review helpful]

effective!

By leafrom pearland, tx on 9/30/2009

Pros:

Easy To Use, Effective, Gentle, Good Value

Best Uses:

Color-treated Hair, Dry/Damaged Hair, Normal Hair

Describe Yourself:

Minimalist

Hair Type:

Straight Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

it's as it was said to be in the catalog.

[1 of 1 customers found this review helpful]

It's Okay

By Lynnfrom Brandon, FL on 9/8/2009

Pros:

Effective

Cons:

Complicated To Use

Best Uses:

Beginning signs of gray

Describe Yourself:

Beauty Conscious

Hair Type:

Wavy Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

I like to use on the roots when I pull my hair back into a pony tail. Use before styling because brush pulls on hair. It does stain so be careful when painting.

[1 of 1 customers found this review helpful]

Instant Touch Up

By BBfrom KY on 9/6/2009

Pros:

Easy To Use, Effective

Cons:

Color will come off

Best Uses:

Covers gray instantly

Describe Yourself:

Beauty Conscious

Hair Type:

Wavy Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

This product does cover gray hair instantly. It is not water proof because it will come off if you prespire too much.

[1 of 1 customers found this review helpful]

i try to cover my gray spot

By peekaboo71afrom Windsor, CT on 8/26/2009

Pros:

Easy To Use

Cons:

Ineffective

Best Uses:

Color-treated Hair

Describe Yourself:

Minimalist

Hair Type:

Straight Hair

Bottom Line:

No, I would not recommend this to a friend

Comments about Instant Touch Up:

the product is okay but it is very greaseyI just have to keep washing my hands to getthe stuff off my hands

[2 of 3 customers found this review helpful]

Try it once and you will never regret it

By Corinafrom New York on 6/6/2009

Pros:

Easy To Use, Effective, Gentle, Good Value

Best Uses:

Color-treated Hair

Describe Yourself:

Beauty Conscious

Hair Type:

Straight Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

I would absolutely use this product again and again. I have given this product a thumbs up to all my friends.

[3 of 3 customers found this review helpful]

Pretty good touch-up product

By BAnnafrom Utah on 5/28/2009

Pros:

Easy To Use, Effective, Good Value

Best Uses:

Color-treated Hair

Describe Yourself:

Product Junkie

Hair Type:

Wavy Hair

Bottom Line:

Yes, I would recommend this to a friend

Comments about Instant Touch Up:

I use this in between colorings to touch up roots along my part. It covers the grey and lasts until I shampoo it out. Brushing it on with the included brush doesn't work well, though - it puts too much of the product on your hair and gets really tacky. I use a tiny amount on a fingertip instead.