This appears to be based around them building up their membership base to 20,000. I think I'm right in saying that membership numbers doesnt necessarily relate to crowd figures though? You can be a member but never go to a match (happy to be corrected on that). Souths have 25,000 members, but don't always get those figures to matches. Parra should focus on building up the team on the field, and when the crowds outgrow Parra Stadium, then look at moving matches to the ANZ.