This is a newly state-wide consortium of universities in Florida that received funding from the government to develop evidence on the safety and effectiveness of the medical use of marijuana. Recreational use of marijuana in Florida is still illegal, but doctors are now permitted to use it in...

Company name: Consortium for Medical Marijuana Clinical Outcome Research

Slogan: acronym is MM-COR

What we do:

This is a newly state-wide consortium of universities in Florida that received funding from the government to develop evidence on the safety and effectiveness of the medical use of marijuana. Recreational use of marijuana in Florida is still illegal, but doctors are now permitted to use it in the treatment of patients who have certain conditions such as pain, spasms, post-traumatic stress disorder and multiple sclerosis. While there is a lot of excitement about this (there are now more than 250,000 users in Florida) it is really unclear whether medical marijuana is effective and even more importantly whether it is safe - especially when used by patients who are ill and are taking a variety of other medications. In this logo, we would like to show the science behind our mission but also our dedication to improving clinical care for these patients.

(Added on 2019-09-06 11:05):

I mistyped: it should be clinical outcomes research (outcomes should plural with "s" at the end).

Our industry: Medical & Dental

Top Three Things to Communicate through our Logo:

#1 - Medical Marijuana (distinct from recreational - this is for treatment of diseases; so, need to be careful with the marijuana leaf which is likely misunderstood)

#2 - Research - such as data collection and analysis to understand the risk-benefit of medical marijuana

#3 - Public health - improving patient outcomes who live with debilitating conditions

Our Target Market:

Researchers, clinicians and patients who are interested in medical marijuana. The consortium is established by the state of Florida, so there is also a reporting function to law makers.

Styles that we are interested in:

Abstract Mark

Pictorial Mark

Values to communicate:

Feminine

Masculine

Young

Mature

Luxury

Economical

Modern

Classic

Playful

Serious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Color preferences:

Since the focus is on science, the colors should not be too loud. Considering the image of marijuana, the logo will need to reflect the sincerity of this consortium: this is not about getting "high" but about helping patients with debilitating conditions.