Stayfree

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First of its kind campaign for Fem-Hy category gives women everything they want '" in a man
How do you get women to consider trying something new when they're not actively looking to change? When it comes to the Feminine-Hygiene category, give her everything she wants'in a man.
So what do women really want from a man? A great listener; someone who loves to cuddle; gives shoulder massages upon request' in a nutshell, a guy who would do anything for her. Really. Anything.
From a brand that has been silent in Canada for the past 4 years comes a groundbreaking and innovative campaign that's a first for the category.
"A Date with Stayfree' gives women their very special chance to go on a "virtual date" with three of the most perfect and sexiest bachelors we could find, who want nothing more than for her to be happy - no matter what time of the month it may be.
3 online videos launched on YouTube, VideoEgg, Facebook and on social ads featuring the bachelors in the most perfect settings.