London, 18 September, 2014: th JUST EAT, the UK’s leading
online takeaway delivery service, is embarking on a refreshed and invigorated
brand journey. The new brand direction is being launched this Thursday 18thSeptember with the premiere of a new TV campaign, part of a £5 million spend
and supported by PR, marketing, social and digital execution.

The new campaign, titled “mini fist pump” looks to celebrate the small victories in life, encapsulating
the feeling you get when you order a takeaway through to that glorious moment
when you hear the ‘knock-knock’ on the door letting you know the takeaway
delivery driver has arrived.