The Bank Technology News "Innovators" ranking recognizes those companies that are significantly impacting key issues in the financial industry, including physical and online security. The publication also acknowledged companies defining new areas of business marketing and modeling.

"It is a tremendous honor for ATM Direct to be ranked among such technology and financial services industry giants as Oracle, IBM and Bank of America," said John Rogers, Pay By Touch Founder, Chairman and CEO. "Pay By Touch is changing the way America pays, both online and at retailers across the country."

ATM Direct,

a division of Pay By Touch, has created the industry's first online PIN debit payment service to bring the popular payment system to Internet users everywhere through a software-only solution that is easy to implement and easy to use.

Already, the ATM Direct online PIN debit service has been adopted by the ACCEL/Exchange® EFT Network, one of the fastest-growing Electronic Funds Transfer networks with more than 80 million cards, 650,000 merchant locations, 180,000 ATM locations, and 3,500 member financial institutions in the United States and Canada.

"In addition to being the most secure card payment method in the offline world, PIN debit has become the most popular," said Robert Ziegler, Senior Vice President and General Manager, ATM Direct for Pay By Touch. "We have combined the strength of PIN debit with our next generation authentication framework to bring that same security, comfort and ease of use to the Internet."

Pay By Touch is the only company that provides Internet PIN debit services with a software-only solution. The ATM Direct software is free and allows for a rapid, no cost distribution of its service to all participants.