Optimal Format

Primary Keyword - Secondary Keyword | Brand Name

Optimal Length for Search Engines

Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

The Meta description is the paragraph of text that appears underneath your website in search engine results. It doesn't have any impact on search engine ranking but it is worth writing something inventive and engaging about your company here, as it may be the difference between clicking on your website and a competitor's.

The Default meta keywords are not used by many search engines any more, but it's worth filling them in just to be on the safe side. This should be a collection of key words and phrases that relate to your business separated by a comma.