Sherwin-Williams Revises Primer Lineup

Sherwin-Williams has revamped its primer product line, consolidating the options for contractors to simplify selection and save on costs.

“By consolidating the lineup of primer products, we’ve made selection easier for our customers, so that they can quickly identify the products they need to get the job done on time and on budget,” says Steve Revnew, director of marketing, product development.

Contractors know that using paint primers can reduce surface preparation, improve coverage, block stains, prevent peeling, make topcoating faster and reduce callbacks. Surfaces that are properly primed will attain the truest paint color in fewer coats. In streamlining its line of primers, Sherwin-Williams is simplifying the product names and container labels with key product information that better describes the primer’s purpose and application.

“With a comprehensive and updated line of primers, Sherwin-Williams is making it easy for professionals to find the products that will deliver the top performance and quality finish their customers deserve,” the company said in a statement.

Sherwin-Williams North America is North America’ largest single-source supplier of paints, stains, masonry coatings and brand-name wall and floor coverings. For more information, visit sherwin-williams.com.

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