SAN FRANCISCO--(BUSINESS WIRE)--W2O and the Giants Community Fund announced today that they have entered
into a strategic partnership to enhance the Fund’s impact and charitable
reach. Working with W2O, a SF-based network of analytics-driven,
digital-first marketing and communications firms, the Fund aims to
broaden its outreach to recruit and retain more volunteers, participants
and donors. The Fund’s goal is to ultimately assist more youth in
underserved communities through its free youth baseball and softball
program, Junior Giants, and additional programs in education, health and
violence prevention.

The Giants Community Fund, an award-winning public charity, is committed
to using its unique position in the non-profit community to effect
positive change, especially for youth and families in challenged areas.
Since 1994, Junior Giants, the flagship program of the Giants Community
Fund, has fostered leadership in boys and girls ages 5-18 years old
through a free, noncompetitive baseball program. Junior Giants reaches
nearly 25,000 children in 90 leagues annually. For the first time, 15
leagues will also offer softball in addition to baseball this season.

“I have had the privilege of watching the Giants Community Fund evolve
over the years and improve the lives of hundreds of thousands of
children and their families. We are excited to continue extending the
reach of the Junior Giants program and our other community endeavors
through this strategic partnership with W2O by leveraging their
expertise, resources, and talent,” said Sue Petersen, Executive Director
of the Giants Community Fund.

In supporting the organization, W2O will employ traditional media
relations tactics in addition to paid, earned and social media, content
strategy, and analytics insights, to expand the reach of the Giants
Community Fund. The Fund will also work with W2O to grow community
engagement with hard-to-reach audiences residing in areas served by the
90 Junior Giants leagues spanning California, Nevada and Oregon by
showcasing the positive impact of its programs.

“We are honored to join forces with the Giants Community Fund in the
exceptional work being done throughout the region,” said Jim Weiss, CEO
of W2O. “We look forward to utilizing a community-focused culture and
analytics-based approach to seize new opportunities to serve the people
in our neighborhoods, towns and cities. This organization is close to
home for us in the Bay Area, and investing in our local communities is
important to us across our network of offices.”

The Giants Community Fund, a 501(c)(3) nonprofit organization,
collaborates with the San Francisco Giants by using baseball as a forum
to encourage underserved youth and their families to live healthy,
productive lives. The Fund supports Junior Giants leagues throughout
Northern California, Nevada and Oregon and provides assistance to
targeted community initiatives in the areas of education, health and
violence prevention. Since its inception in 1991, the Fund has donated
over $28 million to various community programs. For more information,
please visit: jrgiants.org.

About W2O

Founded in 2001 and led by CEO Jim Weiss, W2O is an independent network
of complementary analytics and insights-driven digital marketing and
communications firms focused on integrated business solutions for some
of the world’s most innovative companies and products. The firm employs
nearly 700 people in a dozen offices across the United States and in
Europe. W2O employs proprietary analytics models, methodologies and
approaches to design precise communications and marketing strategies,
engagement and activation that deliver sustained business results. For
more information, please visit: w2ogroup.com.