Why Employers Call Gwinnett Place Home

On a brisk afternoon last January, Kaiser Permanente’s plan to bring 800 jobs to Gwinnett County moved closer to reality with the opening of its new facility at Gwinnett Place.

Nearly 300 people have already been hired to work in Gwinnett, but company officials expect the national member services facility will be fully staffed by 2020. Kaiser Permanente’s presence within the boundaries of the Gwinnett Place Community Improvement District highlights the CID’s economic impact within Gwinnett County.

While the CID only comprises 1% of the county’s land area, it is responsible for $9.5B in annual economic revenue. This economic success, combined with a growing inventory of Class-A offices and an increase in well-educated millennials, has caused the CID to become a hot spot for companies looking to capitalize on Gwinnett Place’s demographics and suburban location near Atlanta.

The Gwinnett Place Area is among Gwinnett County’s densest employment centers, with an average of 6,049 jobs per square mile compared to 800 jobs for Gwinnett County overall. Employment in the area has also steadily risen since 2010, adding more than 5,000 jobs to the area. An influx of millennials has fueled economic growth in the CID, drawn to the area’s affordable housing, retail offerings, top-ranked and diverse restaurants and community atmosphere.

Along with the 28,000 living within 3 miles of the CID, an additional 200,000 millennials live between 3 and 10 miles from Gwinnett Place. The area’s workforce is also well-educated. Of the overall population, 49% of workers have a four-year college degree or higher, and the employment base represents over 1,900 companies with a combined payroll of $1.3B.

The large, educated workforce has attracted billion-dollar companies. Last year, animal pharmaceutical manufacturer Boehringer Ingelheim announced it would move its HQ from St. Joseph, Missouri, to the Gwinnett Place area. The move generated 75 jobs in the area and added to Gwinnett Place’s 6% market share of Gwinnett County’s professional, scientific and technical jobs. Georgia ranks among the top 10 states for life sciences.

Gwinnett Place is also home to several other types of companies, including many of the county’s professional jobs. The CID is home to 13% of Gwinnett County’s finance and insurance jobs and 8% of its management jobs. The CID also has 24% of the county’s retail jobs.

Businesses also flock to Gwinnett Place for its abundance of office property. Gwinnett Place has 10% of Gwinnett County’s office space and 23% of its Class-A office space. The total market value of real estate in the Gwinnett Place area is $1.7B. Property in the CID is also along Interstate 85, in the heart of Gwinnett County, with easy access to the world’s busiest airport or the northern corridor.

As the CID continues to improve its transportation options and development of mixed-use properties, Gwinnett Place will continue to attract more large employers who want to retain employees by offering a high quality of life and live-work-play integration.

This feature was produced in collaboration between Bisnow Branded Content and the Gwinnett Place CID. Bisnow news staff was not involved in the production of this content.