Frustrated fundraisers (and in some cases CEOs) have told me this is the response they get when trying to involve board members in fundraising.

This is a great shame as it’s costing many charities thousands of dollars each year. Possibly even tens or hundreds of thousands. Money that could be used to help more people, more animals or whatever your cause is.

So I decided to write something to show the difference between fundraising and begging.

Characteristics of beggars

When you’re begging, you have no relationship with the prospect. You develop no right to ...