Apple eventually apologised for the low quality of its Maps app, and called out Nokia as a competing service users might try instead.

But the unveiling of Nokia Here hasn't gone smoothly either.

While it includes walking directions and "community maps", which Apple's app does not, it lacks 3D imagery, rotatable maps and seems 'fuzzy' to some users, as if not optimised for high resolution screens.

However, the app is free, and for frustrated iOS Maps users it might just be worth a go.