How to Write a Market Feasibility StudyPurpose of Lesson: To assist business women in identifying market competition, potential markets, and market analysis to assess a business idea. What is a Market Feasibility Study and How Does a Market Feasibility Study Differ From a Marketing Plan? All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses. Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations, that are intended to be implemented. Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take. What Should be Included in a Market Feasibility Study?

The discussion pertains to the nature of the product, its components and its purpose. It describes, also, the features, including the characteristics and attributes.

Discussions should be elaborate and comprehensive.

II. MARKET CHARACTERISTICS

This component deals with the presentation of the industry where the market thrives. Where economic indicators affecting this project are available, presenting them in this heading will be very enterprising.

Discussions are elaborated following the sub headings as indicated below:

A. Industry Background

This is a description of the existing market, the practices and characteristics that are presently observed from the suppliers and the market as well as their reactions to the changes in supply and demand characteristics.

Under this heading, the locale (market area) is stated and described. It could be a block, four blocks, one barangay or even a district in a city or progressive town. This locale is specified given the limited budget that will be funding the project.

B. Demand Consideration –

This component discusses the nature and attributes of the market. It provides emphasis on the attributes of the market and its behaviors in relation to the various product/service qualities that are offered. It provides comprehensive discussions on the historical values of purchases and consumptions, including the trends in consumptions.

This component discusses the nature and attributes of the supply. It provides details on the number of suppliers in the locality or in the community where the project will hopefully be operating. It also describes the attributes, including the scale (sizes) of the operation

Historical values of supplies will be presented in tabular form and the trend analyzed. D. PriceThe price of the product is covered under this heading. Prices are analyzed for the period covered in the demand and supply consideration. Historical prices will be presented and trend analyzed. E. Historical Supply, Demand and Price Matrix

The basic information that are derived from the preceding discussions are summarized under one table to depict the market consideration.These historical information are subjected to statistical calculations, using four specified statistical tools to determine the appropriate equations that closely describe the individual trends (for demand, supply, and price).

The statistical review that generates the lowest standard deviation (and the highest...

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...﻿FEASIBILITYSTUDY
1. What, when, why, how, where you’re using the feasibilityStudy? Explain with your own word.
What is FeasibilityStudy?
Feasibilitystudy is an analysis of the viability of an idea. The feasibilitystudy is an evaluation and analysis of the potential of a proposed project. It is based on extensive investigation and research to support the process of decision making.
When to do a study?
The decision to conduct a feasibilitystudy should not be taken lightly. It is an expensive and time consuming process. However, not doing a feasibility analysis can be even more expensive in terms of the poor decisions you may make from not conducting the proper analysis. To help you understand when to conduct a feasibilitystudy, you may want to review Information File C5-02, Idea Assessment and Business Development Process.
You need to be far enough along in the deliberation process of your business idea to make the best use of a feasibilitystudy. So you need to have a clearly defined outline of one or more alternative business models or scenarios that you want to explore. And you want to have conducted sufficient initial investigation of these alternatives to determine if they have the potential of...

...approval require time. Hence, for a corporation being forecasted to fold in five months if backlogs and penalties are a not subverted, time is of the essence and therefore the most decisive viewpoint, the BOD as decision maker, is considered pragmatically superior.
II. TIME CONTEXT[2]:
This case analysis looks back six years from the current date. This is so considering that based on the facts, the problems brought about by backlogs had been manifest only in December 2006. Although it may presumed that the same set of circumstances prevailed in the previous set-up, for lack of data, this study will not delve on periods earlier than 2006.
The analysis will venture within the time frame and will attempt to propose solutions which are corrective to the problems identified. The proposed solution/s is viewed to be applied prospectively.
III. STATEMENT OF THE PROBLEM
This study identifies policy-related reason/s/cause/s of the work backlogs resulting to delays in the delivery of finished products and the consequent failure to meet contract terms.
IV. STATEMENT OF THE OBJECTIVES
The ultimate objective of this analysis is to provide a solution to keep ABC running, achieving its goals and targets and meeting its accountabilities. The basic objective involves the identification of policy-related issues/problems and to co-relate these matters to solutions that may be provided via policy review and adoption of new/corrective house...

...i
How To Write a Case Study Analysis
By Karen Schweitzer, About.com Guide
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• case studies
• case study analysis
• mba classes
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When writing a case study analysis, you must first have a good understanding of the case study. Before you begin the steps below, read the case carefully, taking notes all the while. It may be necessary to read the case several times to fully grasp the issues facing the company or industry.
Once you are comfortable with the information, begin the step-by-step instructions offered below to write a case study analysis.
Time Required: Varies
Here's How:
1. Investigate and Analyze the Company’s History and Growth. A company’s past can greatly affect the present and future state of the organization. To begin your case study analysis, investigate the company’s founding, critical...

...express our sincere gratitude to our instructor, Mr. Rey Alvarado for his support to create this feasibilitystudy, for his patience. His guidance helped us to make this feasibilitystudy. We could not have imagined having a better mentor for our Cisco.
Other than our Prof, we would like to thank Mr. Wally Catapang to guide us, helped us, teach us on how to make a better Computer Shop, what is the best specification of computer, how to entertain the customers and etc., without Mr. Catapang we’ll never make it better.
We also thanks the owner of the apartment Ms. Linda Sabangan for helping us to measure their house and making us laugh and enjoy our staying in their homes.
I thank my fellow group mates for having a team work to do this feasibilitystudy, for the sleepless nights we were working together before the deadlines.
And last but not the least, we also thank God for helping us, and guide us to make this feasibilitystudy a better way, and he will also help us in our defense if we will have it. And we also thanks our family for supporting us in our studies and understand us if we always have an overnight in their respective houses.
Introduction
What is Feasibility? The feasibilitystudy is an evaluation and analysis of the potential of a proposed project which is...

...﻿
GREEN VALLEY COLLEGE FOUNDATION INC.
Km. 2 Gensan Drive, City of Koronadal, South Cotabato
A FeasibilityStudy of
Establishing a Laundry Shop
In Koronadal City
Bachelor of Science in Business Administration
Major in Financial Management
Jergen Bernal
Jessie Mae F. Dela Cruz
Hazel Kate G. Lambojo
Cheyenne M. Sevilla
CHAPTER l
INTRODUCTION
A. Background of the study
Before the advent of the washing machine, apart from watercourses, laundry shop was also done in communal or public washhouses, water was channeled from a river or spring and fed into a building or outbuilding built specifically for laundry purposes and often containing two basins – one for washing and other for rinsing – through which the water was constantly flowing, as well as a stone lip inclined towards the water against which the washers could beat the clothes.
Such facilities were much more comfortable than washing in a watercourse because the launderers could work standing-up instead of on their knees, and were protected from inclement weather by walls and a roof. Also, they didn’t have to go far, as the facilities were usually at hand in the village or at the edge of town. These facilities were public and available to all families, and usually used by the entire village. The laundry job was reserved for women, who washed all their family’s...

...FeasibilityStudy
Laundry Shop
[pic]
Submitted by: Jerico D. Quinez
Submitted to: Wilson Vicente Gomez
I. Summary of the Project
A. Name of Business: La Lovehan Ko
B. Location: The location of the business is at Blk79 lot 3 Ginseng Road, Robinsons Homes East Bgy. San Jose, AntipoloCity. La Lovehan Ko is inside the Robinsons Homes.
C. Brief History
I. History
• Originating from a water refilling station up to the laundry shop.
|A water refilling station may be viable in the location however a lot of competitors are already operating inside the community so the group though of a different business where in the target audience could focus their attention into; and that is a laundry shop.
|This kind of business does not require much effort for the customers and the business owners as well.
|For the business owners, hiring few employees that would manage the business is just the only task to do.
|Thus, the group thought of this kind of business for practicability and de
mand from the target audience.
Organizational Chart
Operations Manager----------------------Accounts Manager
|
|
|
|
_______________________________________
| | | Washer Receptionist Washer
II. Economic Aspects
A....

...Course Syllabus - How to Write a Complete Business FeasibilityStudy
A Free Online Business Course With Step-By-Step Instructions
By Lahle Wolfe, About.com Guide
See More About:
• feasibilitystudy
• online courses
• marketing psychology
• marketing plans
• marketing tools
Course Name: FeasibilityStudy: How to Write a Comprehensive BusinessFeasibilityStudy
If you do not have time to view all the lessons online right now, you can sign up to receive the Women in Business How to Write a Comprehensive Business FeasibilityStudy course by email for free. You will receive one newsletter with a complete course syllabus.
Purpose of the FeasibilityStudies Course: To help business owners prepare and write a comprehensive feasibilitystudy that will serve as a basis for creating a small business plan and marketing plan. This is a self-paced course with step-by-step instructions on how to research, write, and present a feasibilitystudy for small or large businesses.
Skill Level Required to Complete This Course: This is a beginning level course, assuming the student has little or no knowledge of starting a business. It is...