When I showed my website to a friend, he told me I was crazy for making my book so cheap.

“You should be charging twice as much, at least. I’ve seen books like yours for $60 or more.”

He works in marketing, so he thinks everything should be expensive. (Sorry, Dave.)

I just couldn’t do that. I really wanted people to be able to afford this book and use it to change their lives.

So I did the math and figured out exactly what I have to charge to get my money back on this whole thing, and that’s how I chose the price. I’m not trying to maximize my profits. I don’t care to find out the top price that I can get you to pay.

I simply want my highly-effective system to spread like a healthy wildfire and pay its own bills.

If you can help me cover my costs, I’m more than happy to give you these secrets at the bare minimum price.