In the minutes after Spieth's missed putt on the 18th hole at The Open, U <a href="http://www.bbc.co.uk/sport/live/golf/33585531">won by compatriot Zach Johnson,</a> nder Armour's share price fell

Jordan Spieth: Open failure wipes millions off Under Armour value

By Luke Reddy BBC Sport

It seems almost surreal that a missed putt on a golf course in Scotland could knock ?90m off a company's value some 3,Moncler Womens Coats,000 miles away in New York.

But moments after Jordan Spieth narrowly missed on the final hole of The Open Championship at St Andrews the shares of Under Armour - his sole clothing sponsor - fell in value.

Spieth, 21, was closing in on golfing greatness. A win at The Open would have secured the sport's third major title of the year with one to play - a feat not achieved since 1953 - and an unprecedented Grand Slam of the calendar's four majors was on.

But as his putt

slid by the hole,

resulting in him missing out on the play-off later

won by compatriot Zach Johnson,

investors moved to sell shares in the sports brand.

The fall in price (circled), saw Under Armour's value slip briefly below $89 a share - and on Tuesday they fell further

Exactly what happened?

The complexity of share price movement means no single factor or occurrence can be definitely identified as having caused fluctuations.

But shares in Under Armour - traded on the New York Stock Exchange - fell from a price of $89.46 six minutes before the putt to $88.79 minutes after his par.

The fall of 67c will be of little concern to a company worth about $19bn (?12bn). But multiplied by roughly 215 million shares in issue, the drop still represents a decrease in the company's value of about $140m (?90m).

However, don't feel too sorry for investors in Under Armour. The shares have risen by almost 50% in the past 12 months.

The BBC live text commentary captured the miss, with Under Arrmour shares falling to $88.79 three minutes later

Why do Under Armour feel Spieth's loss?

Under Armour began their sponsorship of Spieth in 2013 but signed him up to a 10-year deal earlier this year, stipulating that he must be head-to-toe in branded clothing for events. The deal was timely for the firm as the Texan soon claimed the Masters and US Open titles.

Had he won a third major, interest in him would have soared. Had he then completed golf's first clean sweep at the US PGA Championship in August, his status would have reached incredible heights - excellent news for Under Armour.

"Had he been on for the fourth, the hype would have been through the roof," said sponsorship and marketing consultant Nigel Currie. "He'd have been on a level higher than Tiger Woods at the same age.

"It would had have been something they as a brand could only have just dreamed abou

<a href="http://www.bbc.co.uk/sport/0/athletics/31485481"> sport&#039;s in a crisis</a>

Richard Kilty is the world and European indoor champion over 60m

Dina Asher-Smith and Richard Kilty say no doping crisis

By Matt Slater BBC Sport

Two of British athletics' brightest young talents have denied the sport is in crisis after a winter of

global headlines

about doping.

Allegations about systematic doping in Russia made by a German documentary in December were followed by news of a long

ban for top US coach Jon Drummond.

But sprint pair Dina Asher-Smith and Richard Kilty said they were proof that athletes could win clean.

"[Doping] is disgusting, I have to work really, really hard," Asher-Smith said.

"And I know all the British girls are working really hard, so to paint them with the same brush is quite unfair.

"It's unfair to all the athletes who work really hard to say the

sport's in a crisis

."

Kilty agreed with his 19-year-old team-mate that it was best to concentrate solely on your own performance when lining up to race, as any thoughts about who may or may not be cheating would only be a distraction.

But the 25-year-old world and European indoor champion over 60m said there was a "shadow" over the sport.

"I race against convicted dopers at almost every Diamond League meeting or major championships and it's not nice or fair," Kilty said.

Dina Asher-Smith combines sprinting with university studies

"But the best thing you can do is go out there and beat those guys, knowing you can have full pride in doing it clean."

The two Olympic hopefuls were speaking at an event staged by UK Sport to mark 500 days until the start of next year's Games in Rio de Janeiro.

As well as distributing lottery and public funding to Olympic and Paralympic athletes, UK Sport is also responsible for bringing major events to these shores, a challenge it is meeting with impressive results.

Between now and the start of the Rio Olympics, the UK is staging 29 world or European-level events across 20 different sports, from sailing's World Cup in Weymouth in June, to the European Eventing Championships in Perthshire in September.

These events are estimated to bring in more than ?37m in economic benefits to their host regions and there are also 95 qualification places up for grabs for Rio 2016.

Kilty, who is now training with 1992 Olympic champion Linford Christie, missed out on London 2012 when he was controversially left out of the squad despite having met the qualification standard in the 200m.