Shoppers were opening up their wallet Thursday for a new place to shop in the Governor Square Mall.

The Limited was once a staple for Tallahassee, and now it's back. It's creating jobs, and helping women dress for success.

The Chamber of Commerce and the CEO of the Limited cut the ribbon at the Governor square mall for the women's clothing store.

The Limited has teamed up with Dress for Success, a program that helps women get prepared for job interviews by dressing them in the appropriate attire.

Money from this weekends sales will go directly to Dress for Success to help women get into the workforce.

Wendy Hedrick is the President of Dress for success. She said, "It will really kind of help our boutique feel like a real boutique. So our clients feel like they have that real shopping experience when they come in our doors and get ready to interview."

The CEO of the Limited, Linda Heasley, said, "What I'm hoping to find with the opening of the Tallahassee store is the woman who used to shop us will come back to shop us, and we thank her for doing so.... and then we're very excited about introducing the Limited to a whole new generation of women."

24 people now have new jobs thanks to the opening of the new store, And for the holidays, they will take on a staff of 60.

The Limited is just one of a handful of stores that has come to the Governor's Square Mall.

Now the Chamber hopes they can fill all of the vacant spots giving Tallahassee shoppers more options.

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Tallahassee, FL - August 18, 2011 –

Ron Sachs Communications Release

The Limited opens on the first floor of the Governor’s Square Mall.

To commemorate the new store’s introduction, The Limited is hosting a grand opening celebration Thursday, August 18 through Sunday, August 21 filled with sale events, raffles and more. The Limited will kick off this celebration with a ribbon cutting ceremony and press conference on Thursday, August 18 at 10:00 a.m. followed by an open shopping event where customers will receive 40 percent off their purchases all weekend long. In addition, the company plans to donate a percentage of its weekend sales to Dress for Success Tallahassee.

The Dress for Success mission is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

“The Dress for Success Tallahassee team believes that when you look your best, you feel your best,” said Wendy Hedrick, Founder and President of Dress for Success Tallahassee. “A first impression is important, especially during a job interview. At Dress for Success Tallahassee, we strive to instill confidence in our clients through the suiting experience to ensure that they make a positive and lasting first impression. We are excited to partner with The Limited and participate in the grand opening celebration in Tallahassee. The Limited embodies our mission of helping women look and feel their best in classic, professional attire. The Limited's support, through this generous partnership, will help us transform more lives. It is not important where our clients have been, but where they are going in the future. Together, we will help them look their best for this journey.”

“The Limited’s mission is to help women achieve personal success – fulfilling their potential and looking great every step of the way,” said Linda Heasley, CEO of The Limited. “That's why we're so excited to expand to the Tallahassee market – and proud to partner with Dress for Success Tallahassee for our new store in Governor’s Square Mall."

The Limited, with over 230 locations nationwide, has seen resurgence in its popularity and is keeping pace with demand across the country with its new store openings. Tallahassee has been a priority market for a new store in line with the brand’s expansion.

"We're really looking forward to sharing our newest store design concept with our customers in the Tallahassee area, as it demonstrates The Limited's new direction," said Heasley. "The overall environment is more feminine, more approachable and more residential in feeling."

All of The Limited’s new stores, including the location in the Governor’s Square Mall, will feature a light, bright and upbeat motif. Other design changes include taupe walls with white cabinets and a ‘splash’ of red – including the iconic red ceiling in the fitting rooms and cash wrap area that gives the store a modern look and feel. Wood flooring has replaced the tile of previous stores to add warmth and comfort, and chandeliers and a custom mural on the back wall carry on that residential feeling.

The Limited has also added seating for comfort with books and magazines to make for a positive experience for shopping companions. An e-bar with instant access to thelimited.com will ensure the consumer always has access to her size. Online orders placed from the store ship to the customer’s home free of charge. The store has also added more registers and more fitting rooms to better facilitate wardrobing and one-on-one styling.

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