Segmenting the message across all digital platforms as well as Hulu–Delivering unexpected moments.

Finding meaningful moments in ones life and playing off the irony. Millennials dig that shit, especially on social.

2. Social

Snapchat Filter: celebrating the importance of Thanksgiving and the relationship we have with Ocean Spray on the last Thursday in November.

2. Radio- Pandora/Spotify

15 Sec:(FUNNY & QUIRKY TONEVO of woman- read quickly.)

“Go home kale! The idea taste and health can't be synonymous is outrageous. Yes, I said synonymous.Have you heard of Ocean Spray?Of course you have.Did you know that our cranberries are organic, non-gmo and have more fiber than kale, which taste like cardboard. Don't settle for cardboard. Ocean Spray, You had no idea.”

5. Brand Activation Partnerships

Not only do 91% of millennials still attend movies, but 86% arrive early for special drinks & eats to enhance the movie going experience. AMC’s MacGuffins Bar & Lounge will showcase a buzzworthy dry-ice Ocean Spray Cranberry Mocktail, evocative of a key movie plot device: a volcano!

Only at Buffalo Wild Wings: a 30 second tableside challenge

Win a free drink on the hous... in 30 seconds! To win you must either: - Sing your favorite song a capella - Perform the macarena while maintaining a serious face. - Then post your craziness on Instagram or Facebook using the hashtags, #oceanspray and #bww to win a free drink.

American Airlines is aggressively courting millennials with their new “Basic

Economy” fare, a competitive move against no-frills airlines.

Millennials now choose American as their top airline brand, per a Harris Poll 2017. Ocean Spray will transform Basic Economy with swag (and, Craisins!).

6. In-Store Activation

90+% of millennials still shop for groceries at a brick & mortar retailer. And, 83% of millennials admit to making impulse purchases, which are heavily influenced by in-store promotion and activations.

A special End-Cap: A great way to make in-home entertaining Instagram-ready! The makings of soon-to-be signature cocktails, like a Bellini mocktail paired with brandy and champagne.

Ocean Spray is “handing” out hidden cranberry facts beyond the shelf-stable juice aisle. These handy facts are strategically placed near the vodka, granola, salad fixings, trail mix, and baking sections to promote such go-together recipe connections, that ultimately help millennials realize cranberries can be both healthy and delicious in so many unexpected ways.

7. Influencer Marketing & Earned PR

Buzzfeed’s comedy series, The Try Guys, has amassed over 5 billion video views across 30+ platforms. Over half of all U.S. millennials visit BuzzFeed regularly.

YouTube channel, features two Millennial moms who get it wrong at times but laugh and chat talk about their experience.Imomsohard “has grown to over 1.5 million follows across platforms and over 120 million video views.”

What’s Up Moms is an online brand with millennial moms as their fastest growing segment.17 Ocean Spray will send a “bog in a cup” media kit, along with a Mocktail to guarantee coverage on the topic.

A female lifestyle online community. Refinery29 site attracts 30 million unique visitors across platforms.—————————————————————————————————————————————————————Tipsy Bartender- The largest social media gathering of drinking enthusiasts. Known for bold and creative drinks, totaling over 500 million views on all videos, they’ll experiment with Ocean Spray product.

Jimmy Fallon, a millennial social media favorite and NBC star, supports Red Nose Day, raising funds for Comic Relief and childhood poverty. Ocean Spray brings Fallon to a bog with a farmer-grower and provides cranberry red noses. A great tie-in as 70% of millennials spends more on cause-supporting brands.