We’re pretty accepting that every digital click we make and our phone’s location is constantly available. Some of us even are okay with devices tracking our motion in our homes or tweeting out weight. But as we both track more aspects of our lives and apply more sophisticated algorithms to that data it’s becoming possible to track people with pinpoint accuracy.

In this week’s podcast I speak with Chris Babel, the CEO of Truste about what sort of rules we should apply to privacy in the internet of things. We lay out some of the current arguments and challenges associated with target advertising, real-time, data-driven pricing and even discuss government access to our data. Before we get deep on privacy Kevin Tofel and I discuss connected lights and the Jibo robot. So, if you like lights and if you spend a lot of time pondering how good a privacy standard personally identifiable information (PII) is, then stay tuned. Everyone else should too.