Chipotle Selects MicroStrategy as its Enterprise Business Intelligence Solution

Tuesday, August 21, 2012

Chipotle Selects MicroStrategy as its Enterprise Business Intelligence Solution08:00 EDT Tuesday, August 21, 2012MicroStrategy Chosen for its Ease-of-Use, Low Total Cost of Ownership and Strong Mobile BI OfferingTYSONS CORNER, Va., Aug. 21, 2012 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Chipotle Mexican Grill, Inc. (NYSE: CMG), the national chain of burrito restaurants known for serving Food With Integrity, has selected MicroStrategy as its enterprise BI solution.Chipotle plans to deploy the MicroStrategy Business Intelligence Platform? to its 1,250 US-based store locations and to its corporate staff of 500 users. The representative user groups will include Finance, Field Controllers, Marketing, Operations, Human Resources, Restaurant Management, and Field Management. Once deployed, Chipotle will use the platform to analyze and provide its field leaders with easy access to key performance metrics, such as throughput, daily sales trends, and the impact of marketing campaigns. After an extensive evaluation of other business intelligence products, Chipotle chose MicroStrategy for its platform's ease-of-use, BI self-service approach, scalability, low total cost of ownership, and strong mobile BI offering. "MicroStrategy will support our enterprise-wide reporting requirements and empower our diverse user community to access information quickly," said Shauna Harvey, Director of Finance, Chipotle. "With MicroStrategy, our user community will have a self-service approach to corporate information, freeing up our IT group to focus on strategic BI expansion. We're really excited about our planned BI applications, in particular the restaurant throughput application that will help management make informed decisions on sales performance and operational effectiveness.""We welcome Chipotle, one of the top restaurant brands, as a valued new MicroStrategy customer," said Sanju Bansal, MicroStrategy Chief Operating Officer. "MicroStrategy is changing the way companies conduct business, with an easy-to-use reporting platform and a mobile BI offering that give users access to data anytime and anywhere to make strategic business decisions."About ChipotleSteve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision to improve the quality of the food we serve, Chipotle is seeking better food from using ingredients that are not only fresh, but that where possible are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates over 1,250 restaurants. For more information, visit Chipotle.com.About MicroStrategy IncorporatedFounded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy's BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy's mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy's social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy's enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy). MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.MSTR-GContact:Warren GetlerMicroStrategy Incorporated703-744-6258wgetler@microstrategy.com SOURCE MicroStrategy Incorporated

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