What are some of the big questions about search that keep you up at night?

That’s what we asked search marketing leaders from top agencies in a series of interviews, to understand what excites them -- and challenges them -- about the state of search today.

We caught up with Eric Papczun, US President of Performics, Erica Barth, VP of Products and Partnerships at Resolution Media, Jeremy Hull, Associate Director of Paid Search at iProspect, and Sean McDonald, VP and Group Director at Digitas to learn about their perspectives on those “big questions” and how DoubleClick Search fits in. And overwhelmingly, we heard three key themes: the need for search marketers to streamline workflows and act faster, to make smarter decisions with all of their data in one place, and to drive performance for better results. We’re highlighting their perspectives on these themes of faster, smarter, and better with a series of videos -- starting today with Search Marketing is Now Faster.

This video explores how search marketers must keep pace in a digital marketing landscape that's moving faster than ever before, and highlights how the right tools can help search teams work more efficiently to maximize their marketing campaign results.

As Eric Papczun notes, “The ability to change a campaign -- modify a strategy, in the moment -- is what speed is all about.” At DoubleClick Search, we’re investing in features that give search teams a simple, intuitive way to manage their accounts at scale across engines. Many of our newest features, including bulk editing enhancements and new scheduling options help eliminate tactical or repetitive tasks across as many as 150 million keywords in a single day(1), while instant conversions offer up-to-the-minute feedback on campaign performance to let marketers quickly act on real-time feedback.

Agile, responsive tools are just one piece of the puzzle. Marketers also need the right tools to help make smarter decisions within search, as well as across other online channels. Next week, we’ll hear from our thought leaders on how platforms are critical in enabling smarter decisions in digital, with our second video: Search Marketing is Now Smarter.To learn more about DoubleClick Search, visit our Youtube channel and stay tuned to the DoubleClick Search blog. 1. Google internal data, 2013

Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating around in the ether; you need to build context around your data and anchor it to other relevant data points to better understand what your own numbers mean.

Industry benchmarks -- reference points aggregated from ad campaigns across the industry -- give you these comparisons. And today, for the first time, we’re launching the Display Benchmarks Tool, an easy-to-use webpage that lets you pull benchmarks to help you make better decisions about your campaigns.

Whether you're after comparisons by country, industry vertical, ad size or ad format, our tool offers up-to-date benchmarks across 10 key display metrics, such as interaction rate and time, expansion rate and video completions. Here’s a quick demo of how to pull the benchmarks.

We've been playing around with the tool and identified some interesting trends around user engagement in our industry. Here's a bit of what we've seen:

Trend #1: User choice leads to more engagement: People want to choose how and when they consume content online. We’re starting to see new ad formats, such as the TrueView and Engagement formats, that let people choose whether to watch or skip an ad. Our benchmark data shows that people are increasingly choosing to interact with these ads. Video completion rates are the highest we’ve ever seen, with people completing 60% of the videos that they watch.

Trend #2: Richer ads lead to more engagement: Longer interaction also stems from more beautiful and compelling ads, which advertisers are increasingly incorporating in their campaigns. Interactive video ads, such as this one from Cadillac, allow advertisers to layer information about their brands on top of their video commercials. Dual-channel ads, such as this Skyfall ad, let viewers turn their mobile phones and tablets into controllers that dictate what happens within the content on their desktop. These ads represent the new creative formats that are closing the gap between advertising and awesome content. And we’re seeing the results: since last summer, people are interacting with rich media ads ~50-60% more frequently and spending ~20% more time interacting.Trend #3: Optimize your campaigns for engagement: Advertisers used to rely solely on click-through rates and reach/frequency reports to measure their campaigns. Now, these new rich media formats provide a better set of metrics, which help advertisers understand what’s best for users and optimize their campaigns. For example, from the benchmarks tool we’ve learned that interaction rates correlate strongly with larger ad area - the bigger the ad, the more frequently people will interact with it. Similarly, we’ve learned that rich media expanding formats are better for getting people to interact frequently, while in-page formats are better for getting people to interact for longer amounts of time. These types of insights are instrumental in making improvements to an advertiser’s campaign.

These findings confirm what we've heard from our partners -- as ads become more engaging and relevant to users, their performance improves. If you’re still hungry for more data, don’t worry -- next Tuesday, we’ll be kicking off a “Data Insights Blog Series,” where we’ll deep-dive into one trend a week and explain how the insights apply to your campaigns.

As you check out the tool for yourself, let us know if you find any nuggets you think we’ve missed. We just might feature your insight in one of our blog posts.

On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google Shopping. We believe this new model, built on Product Listing Ads, will help retailers of all sizes connect the right products with customers around the world, increase clicks to their sites, and convert more shoppers into buyers.

Onward and upward
We've been pleased with the rapid adoption of Google Shopping by the global retail community. Over 1 billion products are now being promoted globally on Google Shopping, largely driven by a 300% year-on-year growth in participating sellers (including many aggregators and marketplaces). And we’ve seen 20% growth in traffic to retailers over the past year.

Global merchant success stories
We’ve heard from a variety of retailers around the world who have embraced Google Shopping and are seeing great results. Check out the highlights below:

France

eSearchVision helped Vertbaudet, a retailer specializing in children’s apparel and decor, launch a Product Listing Ads campaign that accounted for 7% of sales from their website in the Autumn-Winter 2012 season.

Japan

Enigmo runs a social shopping site offering domestic customers brand items from sellers outside of Japan. After they optimized their data on Google Shopping and created a Product Listing Ads campaign, Enigmo succeeded in increasing the number of new customer sign-ups.

Netherlands

TuinFlora.com is a family-owned business that exports flower bulbs, seeds and plants across Europe and the US. They promoted their products on Google Shopping for their top export markets and saw their conversion rates increase by 20%.

United Kingdom

Forward3D helped New Look, a leading fashion retailer for men, women and teens in the UK, experiment with Product Listing Ads to increase reach and improve engagement beyond standard text ads. They used Merchant Center labels to categorize the catalogue by price bracket, balancing CPAs and ROI more effectively. As a result, New Look saw a 24% increase in revenue week over week, 68% overall revenue growth and 40% improved ROI.

Equimedia helped WHSmith.co.uk, a retailer of books, stationery, and more, promote their products on Google Shopping. Product Listing Ads represent 6% of total PPC spend but generate 10% of the revenue, producing a total ROI that is 59% better than standard text ads.

Make the most of Google Shopping
Whether you’re just getting started with Product Listing Ads or are looking for more advanced optimization strategies, we’ve compiled our top recommendations to succeed with Google Shopping below. Read on for these quick tips and sign up for one of our upcoming Hangouts on Air in your country to learn how you can prepare for the global commercial transition.

What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned?

These are some of the questions executives from across the digital marketing ecosystem will address at thinkDoubleClick, Google’s annual discussion on the state of digital.Register now to join the event livestream onJune 4th, 9:00 AM - Noon Pacific. Registration enables you to participate in the conversation, and ask speakers and panelists your questions with #thinkDCLK.

What is top of mind for mobile leaders in the agency community? How are agencies helping their clients win with mobile? In an effort to better understand the challenges that agencies face when it comes to mobile, and to strengthen our efforts to help them tackle and overcome these challenges, we decided to bring together a group of mobile evangelists from the agency world. At a recent event in New York City, we asked a few of these mobile leaders what excites them - and what challenges them - about mobile today. Today, we are excited to share these interviews with you on Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies.

One of the topics that we found to be top of mind for everyone is the challenge of mobile measurement in a multi-screen world. "We need to get beyond the old metrics of the Internet, television and print, and define what the new metrics are for mobile engagement," shared Jeffery Hinz, Managing Partner & US Digital Director at MediaCom. Zach Morrison, VP & Director of SEM at Elite SEM, outlines the so-called "holy grail" of understanding consumer behavior across multiple devices to see the full customer journey. As Morrison says, "The first thing people do in the morning is wake up and grab their phones and the last thing they do at night is do something on their tablet - I think the next biggest thing is tying it all together."

We also spoke with our mobile champs about topics ranging from brand building strategies to showrooming to where they think mobile is headed next. Be sure to check out the full interviews on Think Insights. We hope you will find what these mobile thought leaders had to say as interesting and thought-provoking as we did.

Sign up for Learn with Google webinar "Driving Direct Response with Video" (May 14, 10 am PST). Join us to learn about techniques and tools that help you drive online and offline conversions efficiently. The webinar is recommeded to those who have already been using video ads and would like to learn about more advanced direct response techniques.

Smartphones are our constant shopping companions - helping us research, compare, and even purchase products online and in stores. We’ve already seen that smartphones are key to pre-purchase activities. With 84% of mobile shoppers now using their phones to help with shopping in physical stores, smartphones are now as commonplace in stores as shopping carts and cash registers. In “Mobile In-Store Research: How in-store shoppers are using mobile devices”, with the help of M.A.R.C. Research and the Google Shopper Council, we set out to understand mobile’s role in stores and how marketers can take advantage. We found that across the board, shoppers who use mobile more actually spend more in store, so marketers should face the mobile in-store challenge head on and own the digital shelf.

Smartphones are transforming the retail experience
Now that consumers have product details, price comparisons and reviews available instantly at their fingertips, shoppers complement what they’re seeing on store shelves with what they can find on the web. This behavior isn’t just limited to high consideration purchases like appliances and electronics. In every industry we looked at, including household items, apparel, and pet care, more than 70% of smartphone shoppers use their phones in store to help with shopping. In fact, two-thirds of baby product shoppers compare prices on their phones in-store.

So what are shoppers using their smartphones for in stores? The research showed that phones were primarily used for:•Price comparison (53%)•Finding offers and promotions (39%)•Finding locations of other stores (36%)•Finding hours (35%)

Shoppers who use mobile more, spend more in store
While many businesses might assume that smartphone use in store drives shoppers to seek better prices elsewhere and order online, we found that the opposite was true. We compared the in-store purchases of moderate and frequent smartphone users and found that basket sizes of frequent mobile shoppers were 25-50% higher. For instance, while the average appliance smartphone shoppers spends $250 per shopping trip, frequent smartphone shoppers spend $350. Marketers shouldn’t shy away from the showrooming challenge, and should instead, meet it head on.

Search is often the starting point for in-store mobile activity
While many marketers assume that smartphone shoppers use shopping apps or navigate directly to brand and retail websites while in a store, we found that 82% of smartphone shoppers use mobile search to help make purchase decisions. This represents a critical moment where businesses can win or lose customers - whether they’re navigating the aisle in your store or your competitor’s. Mobile shoppers are looking for information or savings in the key decision moments, so businesses should own the digital shelf by making sure they’re present when customers are searching and that relevant information is easy to find.

Understanding how mobile changes the retail game
For businesses, this new mobile behavior doesn’t just impact your marketing efforts, it also has clear implications for the entire business - from the products you stock on shelves to the way you train employees. For instance, 1 in 3 smartphone shoppers would rather find information using their smartphone than ask a store employee. In categories like electronics and appliances, this behavior occurs for close to 50% of smartphone shoppers.

However, understanding and embracing this new retail behavior can open up new opportunities for brands to connect with customers in key consideration moments. Some stores promote their expanded inventory online or implement a price match guarantee to retain savings-hungry shoppers. Others are putting smartphones to use with QR codes that share more information about products, or apps with store maps and real-time inventory. Whatever tactics marketers choose, it’s clear that smartphones are changing the in-store experience, and that winning the key decision moments at the physical shelves means owning the digital shelves too.

Check out the full research report to learn more or register now for a webinar on Thursday, May 16 where we’ll discuss the research and how businesses can take advantage of mobile use in stores.

Last year, we announced the rollout of the new Google Shopping commercial model built on Product Listing Ads both in the United States and globally. We believe these changes, and the improved user experience, will create new opportunities for merchants and help retailers of all sizes attract more customers to their stores.

•We are improving our support for merchant-defined multipacks. For example, many consumer products like toothpaste are sold in custom multipacks. The feed specification now clarifies how such products should be submitted.

•We are moving towards a world with high-resolution displays. Therefore, we are also starting to recommend higher-quality images with at least 800 pixels in height and width to give users a better visual representation of advertised products.

•Some products like custom goods, vintage items, or collectibles don't have unique product identifiers. For such products we are now introducing the 'identifier exists' attribute. Additionally, we have updated our requirements on unique product identifiers.

•We have updated our guidance for the description and color attributes to make them more precise and actionable.

•We now provide dedicated support for energy efficiency labels and unit pricing for merchants targeting countries in the European Union and Switzerland.

Some of these changes won't be visible to Google Shopping users immediately. We want to give merchants enough time for preparation and adoption. We encourage merchants to use the test feeds feature or the feed debugger to ensure that their updated feeds can be processed correctly.

Enforcement of new Google Shopping Feed Specifications
For accounts that are currently exempted from requiring unique product identifiers, Google Shopping will start enforcing these new requirements for unique product identifiers on July 15th, 2013 in the US, and September 16th, 2013 in all other target countries. Enforcement for all other accounts will start July 15th, 2013 for the US, France, Germany and the United Kingdom, and September 16th, 2013 for all other target countries. Non-compliant items might then be disapproved and disappear from Google Shopping.

Account level exemptions for unique product identifiers won’t be supported after the above mentioned dates – the 'identifier exists' attribute should be used instead.

Today, we’re in the midst of a creative revolution being driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Yet the need for human insights, breakthrough ideas and emotional stories is still very much at the core of great advertising. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

The project Art, Copy & Code is experimenting with innovative brands to bring amazing ideas to life through technology. The project outlines a series of six trends in digital creativity. For the past week, we’ve presented one trend a day on our Google+ pages and today, we wanted to bring it all together for you.

The six trends in digital creativity are:

1. Connected Objects (let’s get phygital)

2. Re-Imagined Canvases (growing new ideas in familiar ground)

3. Useful Marketing (creating tools, not just ads)

4. Audiences of One (crafted just for you)

5. Collaborative Storytelling (the audience is part of the show)

6. Data Stories (the emotional life of numbers)

Trend #1 - Connected Objects(let’s get phygital):

It used to be that there was the 'real' world and the digital world and the two rarely met. Not anymore. Thanks to ever-evolving technologies like NFC, RFID and Bluetooth, as well as real-time information like Twitter, the offline and online worlds are increasingly rubbing shoulders. Physical events are triggering actions online, and vice-versa, creating new opportunities for marketers to invite people to interact with their products through the web.

In Coca Cola’s “You Decide Who Wins” campaign, viewers saw a Coke commercial which explained a Twitter contest: people could tweet throughout the TV show they were watching and vote on which Coke commercial they wanted to see next; the commercial with the most votes was aired at the end of the TV show.

In the “Tweet for Tea” campaign, South African brand BOS Ice Tea created a “Tweet-activated” vending machine that dispensed a BOS Ice Tea every time someone tweeted the hashtag #BOSTWEET4T. They linked the real life experience of tasting BOS Ice Tea with something that was immediately shareable via people's social networks.

Innovation doesn't always have to mean inventing something new. Bringing fresh thinking to established media and ad formats can be an easy and inexpensive way to stand out in a connected world. Sometimes it’s about the unexpected marriage of an idea and an existing technology. Or it can be a matter of taking a well-known ad space and making it sing with an innovative creative approach. Whether you’re crafting surprising experiences with pre-roll, giving the classic printed circular an online dimension, or simply bringing wit and charm to search ads, there are plenty of opportunities on the modern web that can be exciting without being brand new.

In Sony Picture's Skyfall campaign, Spinnaker wanted to illustrate the fun and adventure of the Skyfall movie, by allowing viewers to partake in the motorbike chase in the opening scene. They built a display campaign where viewers could scan a QR code with their mobile or tablet device and then use their mobile phone as the “video game controller” to control the action occurring on the screen.

In the “Assasin’s Creed” campaign, video game publisher Ubisoft along with Biborg created mobile ads aimed at immersing the user in a fully interactive and innovative experience. Additionally, the digital outdoor campaign used synchronized screens to catch the audience’s attention and engage them to follow character’s steps in epic adventures.

Trend #3: Useful Marketing (creating tools, not just ads)

Marketing has become less about talking and more about doing. While ideas about branded utility have been tossed around for a while, lately they’ve been getting more serious attention. Ads that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways.

Cadillac created an interactive video ad that mimicked their website. Within this ad unit, a viewer could watch Cadillac’s main commercial, but then could also also interact with a 360 degree view of the car, pictures of the inside of the car, and different colors for the car. Users got a website experience all through a single ad unit.

The KLIPPBOK by IKEA campaign is an iPad app which gives users access to IKEA products all year round. KLIPPBOK gives home decoration enthusiasts a space to mix’n’match IKEA products to create ideas for their home. It takes advantage of the tactile and immediate nature of touch screen devices and lends itself to being a freeform creative tool (in this case a scrapbook). The portability allows people to engage whenever inspiration strikes; at home, on the bus to work or when they’re on a break. It also means they can easily share ideas with family and friends

Trend #4: Audiences of One (crafted just for you):

The best storytellers have always been able to make us feel as if they’re speaking to each one of us individually. Can technology take that idea further? Using real-time data and cues like time of day, location and interests, we can already tailor and personalize ads in ways that make them more valuable and meaningful. Instead of creating messages aimed at audiences, consumer segments and personas, we can now simply talk to people the way they want to be talked to.

In Project Re-Brief, Alka Seltzer re-imagined their original “I can’t believe I ate the whole thing” campaign, to showcase the entire day that Ralph ate the whole thing. Using the power of real-time creative, they were able to build an ad that automatically stitched together video pieces that reflected the current weather, time, part of day, location, and interests of the person viewing the ad in the moment.

In Hyundai’s “Elantra Driveway Decision Maker” campaign, the company wanted to create an innovative way to help car buyers decide between the three Elantra models. The creative team combined Google Street View, projection mapping and real-time 3D animation to help viewers see what an Elantra would look like in their own driveway. Viewers began by selecting one of three Elantra models. Then with projection mapping, the chosen Elantra would drive through a colorful digital world, transitioning into Google Maps, then Google Street View where it drove down their street and arrived in their actual driveway. Once there, they could change the colors, trim levels or model.

Trend #5: Collaborative Storytelling (the audience is part of the show):

It’s an old maxim that ideas can come from anyone and anywhere, but the web has been great proof of it. Given the opportunity, people have consistently surprised us with their boundless creativity. In traditional media, audiences are passive spectators. They sit back and watch a story created by someone else. But on the web, we can harness their desire to co-create with us by building platforms that bring ideas to life which could never be accomplished alone. More and more, inspiring this kind of participation is going to be crucial for brands.

BMW wanted to celebrate the holiday season in a way that was meaningful, yet relevant to the brand. So they told a story about the journey that everyone takes over the holidays – The Road Home. They asked more than 50 employees at their agency to record their journeys on smartphones and personal cameras as they traveled home for Thanksgiving. They then took all the footage and edited it in-house. The end result was a video narrative celebrating the best road there is and an ad campaign that got right at the heart of the individual’s experience being “on the road.” Check it out here.

In the Stella Artois “Christmas Carole” campaign, fans and users created unique, personalized holiday greetings from “Christmas Carole” for their friends and family. The interactive holiday greeting showed “Christmas Carole” on a journey to perform a festive song at your friend's home. The experience used a combination of Google Street View, Google Maps and satellite imagery, Google Places, and Google's Directions and Geocoding APIs to build the custom, personalized film.

Trend #6: Data Stories (the emotional life of numbers)

Every day, we create 2.5 quintillion (that’s 2,500,000,000,000,000,000) bytes of data. To put that in perspective, 90% of the data in the world today has been created in the last two years. It’s a crazy thought, but it’s also an exciting one.

We've begun using this knowledge for things like beautiful data visualizations and targeted messaging, but we've only scratched the surface of what's possible. In the right hands, data can be used to tell emotional stories that grow and change over time. And, because data-driven executions are grounded in cold, hard facts, they're tough to argue with. Which is also kind of a plus.

Instead of creating content for Twitter, Evian decided to create content with Twitter. They wondered, "What if Twitter ceased to be a tool and instead became a toy?" The answer to this was a "digital toy" calledEvian MeloTweet, which transformed Twitter into a musical experience and let users interact with their Twitter timeline in a fresh new way. Twitter data and posts from a user’s feed is depicted as marbles in a musical “marble-factory” that the user “composes” from a library of parts. By playing with Twitter data in a new way, while still retaining the original product’s features, Evian was able to achieve a high level of user engagement and convey their “Live Young” spirit and brand.

Vodafone’s “Lost Phone Experiment”introduced Mobile Protect, an app that allows smartphones users to track their phone in case it is lost or wipe data from a distance. In this particular campaign, the app measured the phone's location, movement, and whether it was being used to make phone calls or simply to browse the web. The data was updated in real-time and visitors could browse back in time to see where the phones were dropped, where they got picked up and where they were ultimately returned.

These six trends in digital creativity highlight the fact that brands are beginning to push the boundaries of the online medium to provide beautiful, engaging, and innovative experiences to consumers.

Know of other great examples like these? Submit them to the Creative Sandbox Gallery.

At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features. Check out our upcoming webinars for another chance to win!

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!

Today on our YouTube blog we announced exciting new milestones for our ecosystem. People are tuning into YouTube every day on their phones, laptops and tablets as their first source for entertainment, news, and education. In fact, people are now watching 50% more on YouTube than last year. And now, according to Nielsen, YouTube reaches more U.S. adults aged 18-34 than any cable network.

Driving this growth is a group of connected consumers that consume media on their own terms - or as Nielsen calls them, Generation C. Gen C is a psychographic that spans teens, millennials and Gen X, and is defined by a focus on Creation, Curation, Connection and Community.

In our last post about Gen C we explored how people watch YouTube on mobile devices. To gain more insight into Gen C, we worked with third party research firm Ipsos to survey people that fall in the Gen C psychographic about their media consumption. We found that 66% of Gen C spend the same or more amount of time watching online video as they do watching TV. In fact nearly 1 in 3 people within Gen C spend more time watching online videos than TV.

Additionally:

46% of Gen C believe YouTube is an alternative to TV

51% of Gen C say that watching a YouTube video about a product or service has impacted their purchase decision

70% of Gen C have subscribed to one or more YouTube channels

52% of Gen C say they often share YouTube videos with other people they know

Nearly 40% of Gen C proactively go to YouTube to engage with their favorite brands

YouTube drives sales

As Gen C spends more time online and less time watching TV, brands are rethinking the way they engage with consumers. To better understand how YouTube drives business results, we took a look at the impact of media spend on sales.

We partnered with third party analytics firm MarketShare to develop media allocation models for five categories including Smartphones, Auto Insurance, Credit Cards, Cosmetics and Entry Level Luxury Auto sales, using aggregated and anonymized data.

For every category MarketShare looked at, they found significant sales opportunities for brands by shifting meaningful media spend to YouTube. MarketShare recommends shifting on average 5% of media spend to YouTube to achieve 1-3% lift in sales at no additional cost.

For more information on Gen C and how your brand can reach consumers on YouTube, visit Think Insights.