bloodsugarmagic GmbH & Co. KG

Press Release

Especially German Software Companies are confident for 2014 just before CeBIT trade fair. For companies looking to enter the German IT market, timing could not be better, say go-to-market experts from bloodsugarmagic.

Boston, MA, February 26, 2014 --(PR.com)-- Go-to-market think tank bloodsugarmagic today comments on recent market sentiment figures for German IT sector. Mood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.

The index now increased significantly from 55 to 67 points, which is close to its all-time high of 72 in 2011. "The IT industry is much more optimistic than the overall economy," said BITKOM president Prof. Dieter Kempf on January 28 at the press conference for "CeBIT Preview" in Hannover.

In particular, the small and midsize IT companies are very confident for the coming months. Eight out of ten medium-sized IT companies expect that sales in the first half year increase, 10 percent expect flat revenues. "The mood in the IT industry is extremely good - and in the small and midsize IT companies, it is even a bit better. These are best signs for the CeBIT, which starts in a few weeks," said BITKOM vice president Ulrich Dietz. "The small and medium-sized enterprises are the backbone of the high-tech industry. The midsize companies create jobs, growth, and innovation."

"For companies looking to enter the German IT market, timing could not be better," said Bernd Hoeck, managing partner of the go-to-market think tank bloodsugarmagic. "German IT companies are on the move and customers are investing into IT to increase their efficiency. Now is a good time to engage in new partnerships and to develop a sales channel for the German-speaking market.“

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