<p>"The Chapter 11 process allowed us to protect the industrial tissue of the business from the debts it had incurred," says Phil Cullimore, managing director of Kodak in Europe, the Middle East and Africa. "We embarked on a process of accelerated restructuring.</p><p>"We once sold millions of little yellow boxes via a distribution channel to the end consumer, with standardised processes and centralised decision-making. We are now trying a one-to-one approach with our new customers: businesses."</p><p>Led by its new chief executive, Jeffrey Clarke, the global camera film conglomerate has transformed into a mid-sized tech company specialising in digital flexi-graphic printing on packaging, from crisp packets and perfume bottles to newspapers. It also manufactures pre-press printing plates and designs the technology behind touch-screen sensors.</p><p>The research laboratories behind innovations such as high-speed ink jet technology for digital printing are based in Rochester, New York, the company's historic home.</p><p><a href="http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/10731646/Kodaks-comeback-thinking-outside-little-yellow-boxes.html">Keep reading...</a></p>