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Social business requires change in more than your marketing department, are you ready? There is a fundamental change in how we do business. Driven by the networked communication tools flourishing on the web, tools like YouTube, Facebook and LinkedIn, how we communicate with those who benefit from our services and how we organize ourselves productively…

December 29, 2011 (Sacramento, CA) — Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness. Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and…

It always helps when an interview turns fun and entertaining. When our CEO, Jeff Marmins was interviewed by Sacramento radio legend, Kat Maudru, listeners got some great value and tips along with their laughs. Kat and Jeff had a lively discussion at Entercom Sacramento Radio about social media for business. The program originally aired on…

It’s our opinion that the practice of SEO continues to evolve just as it has since attempting to gain high search results for keyphrases in the 1990’s on sites such as Alta Vista, Excite and Lycos. Unfortunately for SEO practitioners, especially those in small to mid sized markets like Sacramento, SEO is becoming SEM or…

We’re grateful for the help and support of so many. We hope this video is as entertaining to you as it is to us. Perhaps you know Eric Qualman, Author of Socialnomics. His team has produced some great content and this short video “Social Media Intern” is no exception.

Small businesses can be social businesses. This means small business can use social technology and tools to do their work better and serve customers better. Social Customer Relationship Management (SCRM) is at the center, and a critical component of our solution. Although we are a “strategy first,” consulting company, we’ve been exploring software in this…

There’s no question that the avaialbility of high speed data on a mobile platform has a lot to do with today’s social adoption. Social business platforms must be available to the mobile user. And, as business needs to continue to appeal to the workforce of tomorrow – we better pay attention to how they want…

This is quite a fantastic vision of the office of the future. there’s no doubt that it gives some hope for the ideas that are flowing in Redmond. We have to wonder, how much is art and how much is true ideation? Microsoft has consistently done a great job of catching up to the…

This is a fun and interesting info-graphic that gives grades and offers statistics about Colleges and Universities and their usage of online properties. Although much of the data in the graphic seems like a continuing trend toward the not-so-useful (focus on number of likes and users instead of engagement for example), there is some valuable…

We’ve announced a new social media and social business education opportunity for small and mid sized business in Sacramento. We’re changing the conversation about what social networking technology means for business. We hope you’ll join us.