Why YouTube is Now Bigger than Facebook in the US Social media, like many terms in the interactive venue, is tied to the rise of a very successful brand. That brand, as all of us know, is Facebook. These terms catch the public imagination first... Read more

The New YouTube Content Strategy Framework Video ads will now have differentiation to address consumer needs. Where YouTube concentrated on audience engagement build-up before, it has created a necessary classification framework to help advertis... Read more

The Bug that Messed Up Facebook’s Advertiser Receipts Early this July, Facebook was hit with a systems bug that charged its advertisers with receipts from ads not their own. Facebook’s official statement stated that the glitch caused by the bug... Read more

Rightster Has Two-Pronged Approach in Consolidating Leadership Position in Online Video Much is afoot in the online video industry. The lions are currently bent on consolidating their market niches and buying up or partnering with strategic tech... Read more

Opera Buys Up AdColony to Build Mobile Advertising Business Several days ago Opera, the Oslo-based web browser company, announced its acquisition of AdColony with a total package of $350 million. Both sides kept the negotiations close to the che... Read more

Follow Us

VideoAdvertisingNews.com?

VideoAdvertisingNews.com is a news platform made by and for people who are interested in the video advertising and marketing industry. Together with our (guest) bloggers we cover subjects like new startups, adtech, funding, exits, cases and much more.Want to become a guest blogger?