Highest CPC Keywords on Adsense 2018 > Increase Your Adsense CPC Pay

Making money online can be quite hard, especially if you are looking to monetize your blog solely via ads. To be a successful Adsense publisher you need a lot of traffic but you also need that traffic to engage with the ads that are being displayed on your site. In the world of blogging, you can either write articles that will compete for clicks that will pay a few cents or be strategic and write content that will pay the big bucks. The adsense CPC that you get paid will be contingent on the topic that you choose to write about. If you are serious about making money online with Adsense and building a successful business, I suggest you target these top paying keywords and industries.I broke down this post by:

Top paying Adsense keyword industries

Types of ads that pay the most

Exact long-tail keywords that have insane CPCs

3 4 Bonuses to make even more money with Adsense

Here are the top 10 highest paid Adsense keywords for 2018 (by industry):

Insurance $57 CPC

Gas/Electricity $54 CPC

Mortgage $47 CPC

Attorney $47 CPC

Loans $44 CPC

Lawyer $42 CPC

Donate $42 CPC

Conference Call $42 CPC

Degree $40 CPC

Credit $38 CPC

↓ keep reading to find the exact keyword phrases that you should target ↓

Why do these Adsense keywords pay so much?

Because the companies behind the ads have a high customer value and can afford to spend a few hundred bucks to acquire a customer. It all boils down to their business economics.

So, how can you profit from this data and rake in thousands of dollars each month?

Which Adsense ads pay the most?

In addition to picking the best niche for adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks. Sidebar ads are not as good since we are already trained to tune them out.

Pro tip: Use Auto Ads by Google

Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.To set up Auto ads on your site, follow these steps:

On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.

Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.

Click Save.

On the “Place code on your page” page, click Copy code.

Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.

Bonus Keyword Industries/Niches

Here are other high paying keywords that you can target in your blog posts

Treatment $37 CPC

Software $35 CPC

Classes $35 CPC

Recovery $34 CPC

Trading $33 CPC

Rehab $33 CPC

Hosting $31 CPC

Transfer $29 CPC

Cord Blood $27 CPC

Claim $25 CPC

↓ Don’t forget about the bonuses at the end where I show you how to find the best kws ↓

Which exact keywords pay the most CPC on Adsense?

If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ adsense keywords by GrepWords here. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click. Here are a few of my favorite top paid keywords per industry found through SEMRush (data for 2017 and 2018):

Mesothelioma Keywords sorted by CPC

Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce the pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.

This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.

Keyword

Volume

KD

CPC (USD)

Competition

Results

compensation mesothelioma

10

64.96

568.67

0.91

594,000

mesothelioma attorney houston

30

55.72

545.84

0.74

109,000

mesothelioma attorney california

10

55.3

390.08

0.86

223,000

mesothelioma compensation

110

64

326.85

0.84

596,000

pleural mesothelioma stages

90

71.76

318.44

0.93

148,000

mesothelioma lawyer directory

20

63.42

290.34

0.86

212,000

mesothelioma lawsuit settlements

110

61.8

276.44

0.85

139,000

statute of limitations on mesothelioma claims

90

53.98

274.07

0.82

64,000

lawyers for mesothelioma

40

58.43

265.92

0.86

537,000

mesothelioma settlement fund

40

59.3

257.12

0.82

262,000

*Competition of 1 means highly competitive.

Top Paying Keywords for the Lawyer Niche

Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.

Keyword

Volume

KD

CPC (USD)

Competition

Results

car accident lawyer moreno valley

90

52.02

584.44

1

112,000

ft lauderdale car accident lawyer

10

48.18

566.17

1

267,000

auto accident lawyers in chicago

90

59.03

542.95

1

2,280,000

car accident lawyer ny

30

53.89

508.62

1

1,320,000

car accident lawyer in phoenix

20

55.27

504.53

0

1,070,000

california motorcycle accident lawyer

30

47.51

475.78

1

5,410,000

car accident lawyer augusta

90

44.3

463.71

1

416,000

car accident lawyer in fort lauderdale

50

47.13

462.97

1

1,110,000

personal injury lawyer ft lauderdale

10

43.06

429.36

1

860,000

dallas truck accident lawyer

90

49.67

426

1

721,000

Doctors keywords CPC Adsense

In this list you will find a mix of people looking for Physicians and people looking for a PhD program.

Keyword

Volume

KD

CPC (USD)

Com.

Results

can you sue a doctor for wrong diagnosis

40

70.83

250.96

0

697,000

doctorate in security

70

74.61

189.19

1

25,000,000

doctor after car accident

40

60.59

136.95

1

29,200,000

doctors car insurance

10

66.17

128.46

1

3,100,000

car accident doctor atlanta

70

43.8

122.42

1

762,000

rehab doctors

210

59.77

118.49

0

22,900,000

business doctoral programs online

30

73.19

118.19

1

1,810,000

best doctoral programs in education

30

77.26

114.31

1

11,000,000

top online doctoral programs in business

10

71.32

112.46

1

995,000

educational leadership doctoral programs online

20

81.12

108.97

1

734,000

Best Attorney Adsense Keywords

I thought attorneys and lawyers were the same. Guess I was wrong.Here are some other keywords pertaining to attorneys:

Bitcoin CPC Adsense KWs

I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.

Keyword

Volume

KD

CPC (USD)

Competition

Results

bitcoin merchant account

20

56.02

64.32

0.87

217,000

bitcoin merchant services

30

62.35

33.24

0.87

336,000

bitcoin mining cloud computing

10

66.05

32.65

0.73

604,000

buy bitcoin australia

30

52.36

21.47

0.32

783,000

buy stocks with bitcoin

50

83.4

21.08

0.46

6,010,000

software mining bitcoin

10

65.75

18.19

0.62

936,000

bitcoin mining gpu

70

71.59

18.19

0.36

696,000

buy stock with bitcoin

30

81.94

17.59

0.48

64,000,000

bitcoin stock chart

210

73.86

16.24

0.09

–

how to invest in bitcoin stock

50

77.64

16.16

0.71

1,060,000

Top Paying Insurance Related Adsense Keywords

The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise how could they afford all those TV commercials and these crazy spend on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.

Aw man, you still forgot my industry…

No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click. Here are other ideas to do keyword hunting.Now, onto my favorite part. The bonuses.

Bonus #1: Target these countries if you want to earn 10x more

Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:

No.

Country

Avg. CPC ($)

Max. CPC ($)

Avg. CTR %

Average RPM ($)

1

United States (US)

0.40 – 2.3

>50

2-3

2.04

2

Canada

0.50 – 2

>30

2

1.83

3

United Kingdom (UK)

0.10 – 1.6

>19

1-2

1.37

4

Germany

0.40 – 1

>11

1-3

2.62

5

Thailand

0.30 – 1

6

2

1.6

6

United Arab Emirates (UAE)

0.15 – 3.1

11

4

2.07

7

Japan

0.20 – 0.85

4

3

2.44

8

Switzerland

0.20 – 1

6

3

2.35

9

Italy

0.10 – 0.50

3

1-3

0.73

10

China

0.10-0.30

4

1-2

0.9

If you take a look at this chart, you will notice that most of the countries in this list are first-world countries.How do you target a particular country in your blog?The easiest way is to blog in their native language. To get visitors from Canada, US, UK or australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.

Bonus #2: Unlock even more revenue by blocking low CPC ads

As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.Here’s how you can do that.

Go to Adsense and on the left hand column click on “Allow and Block Ads”

Click on “General Categories”

Sort by % Earnings (Ascending). You will now see something like this.

In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings. For instance, in this example the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of revenue, so you can block it.

A word of caution: Don’t block too many categories or else you will significantly reduce the bid competition and will start driving your revenue down.

Pro tip: Run Optimization Experiments

You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.Google Adsense experiments typically last for 30-40 days, up to 100 days (depending on your experiment and traffic).For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).

What if you could view which keywords gets your competition the most clicks and revenue?I’ll show you how I do it. The process is very simple and uses SEMRush. All you have to do is:

Find any authority site in your niche. (For the sake of example in online marketing, I will use my own site)

Type that site on the search bar in SEMRush

Scroll to “Top Organic Keywords” and click on “See Full Report”

On that report, sort by CPC.

Voilá, you have a list of potential keywords that you can now use.

Rinse and repeat with other sites that you admire.

Once you do this process with 3-5 sites, you will have a good set of keywords that you can target. (By the way, you can hire someone on Fiverr to write average articles for you so you don’t have to actually spend time doing it. If you are looking for in-depth articles like this one, hit me up and I will create a whole SEO campaign for you.)

Bonus #4: Find more high paying keywords using Search Console

Did you know that Google already provides you with the keywords that you rank for?What if you could optimize your existing blog posts to target even better keywords?Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords.Here’s how.

Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition

Unfortunately you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.

I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.

Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A

Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.

As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.However, it will also find keywords that I am already getting impressions like “top paying keywords” but for which I am still ranked on page #2. The secret here is now to extend my existing blog post to include that new keyword so that my page gets bumped to page #1.Pro tip: You can also sort by Volume or competition to find other hidden gems.(Remember that now with the new RankBrain algorithm you shouldn’t target each specific long tail keyword but rather target medium-tail keywords that cover a broader topic.)Related: Remember you can also show ads on Youtube (here’s a fun guide to Youtube SEO).

so, how can you make $100 a day with Adsense?

I don’t know about you, but 100 bucks a day on ads sounds like a good passive income to me ($3k/mo).Let’s run some calculations to see what it would take to make $100/day on Adsense.First, some assumptions.

You are targeting US readers (as we saw earlier, US ads pay the most on average)

Your CPC is $0.50 (your niche is strong but your site is just getting started)

Your RPM (revenue per 1000 impressions) is $2

With these numbers we can now calculate how many visitors we need to earn our target amount.The formula is = Visitors * CTR * CPC + Visitors/1000 * RPM So with 15,000 visitors per day we obtain around $100/day on Adsense.(15,000 * 1% * $0.5 + 15,000/1000*$2 = $105/day)But how do you obtain 15,000 page views per day? Is that reasonable?Yes, it is reasonable. To do that, you can either

produce 15 articles that get 1000 page views (hard)

produce 150 articles that get 100 page views (much easier)

Conclusion

I hope you found this list of high cost-per-click keywords useful.I also hope you liked the strategy to find keywords that your competitors are getting money from. If you want additional tools to find keywords, head to my SEO tools list. Building a high grossing blog is a combination of picking a solid niche, doing SEO on your articles and having fun while at it.If you enjoyed this post, please leave a comment and share this article with a friend.