Special Routing Problem

On an ASA5510, I need to route outbound http traffic for a specific public web address through a VPN to the host, not over the normal flow to the internet. The web address is publicly reachable, but authentication is not possible without the tokens gained when going through the VPN.

Can anyone give this newbie a hand with what the route statement would have to look like to force traffic for this one web address to flow through the VPN connection?