Trusted & innovative

The media, non-profits and companies come to us to find out what the world thinks. Our innovative approach to data is independently ranked as highly accurate – that’s why we are one of the most-quoted data sources in the US and across the world.

# 1

“They produce a more representative, more accurate national survey than the competition… stands out as a top performer.”

“Outperformed all others. By a lot… clearly stood ahead of the pack.”

“No political party can really claim to have won the U.K. election, but one company can - YouGov.”

“The YouGov model is more than a poll. It's a hybrid of a traditional opinion survey and an exercise in big data analysis.”

“YouGov was startlingly effective... Their model worked astoundingly well.”

What the world thinks

About YouGov

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.

Global Sites

At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.