Discovery appoints first ever CEO, Global Direct-to-Consumer

Discovery has announced that Peter Faricy will join the company in the newly created role of CEO, Global Direct-to-Consumer.

Faricy, who brings more than twenty years of leadership experience to Discovery, will lead its current digital and direct-to-consumer businesses comprising US Digital, including Discovery’s GO TV Everywhere products, as well as Motor Trend, Eurosport Player, Discovery Kids, Dplay, and Discovery’s strategic alliance with PGA TOUR.

Faricy will report to David Zaslav, president and chief executive of Discovery. JB Perrette, president and CEO of Discovery Networks International, will continue to lead the overall Eurosport business and will work together with Faricy on direct-to-consumer product rollouts across international markets.

“We are excited to welcome Peter and his vision and skill set to the Discovery leadership team as we accelerate our pivot to become a next-generation media company engaging passionate communities of fans around the world on every screen with trusted, high quality brands and content,” said Zaslav.

“I’m incredibly excited to join Discovery at this important juncture and to help accelerate the company’s ongoing evolution as a technology-powered media company reaching viewers around the world,” Faricy added.

Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s successful music and movies categories. He has also held leadership roles at Borders Group, Ford, and McKinsey.