If you run a dog blog, there’s one important question you need to ask yourself:

“Why should people visit my blog, and not the thousands of others out there?”

There’s no simple answer to that question.

However, there’s no doubt that promoting your blog on Instagram is an effective way to increase your traffic. How many cute animal pics do you see every time you scroll through your own feed?

Exactly.

You need to harness the power of Instagram to help promote your pet blog. We’re here to teach you how to do it.

Share Regular Pictures to Build a Following

Social media success is all about consistency. This means that you can’t share ten pictures in one day, then go radio silent for a week.

Instead, put together a plan detailing how often you want to post. Also, include the types of pictures you want to share.

For example, Mondays could be cute dog pictures, Wednesdays could be dog memes, and Fridays could be a featured dog from one of your followers.

The best accounts share a wide range of images. Cute close-ups are great, but you should also try action shots and pictures with humans in them. It’s the time to get creative. The more unusual, the better.

Write Creative Captions

A post with an interesting or informative caption will be much more successful in terms of brand awareness and engagement than one with just an emoji.

Think of your captions as an extension of your blog. Let’s say you’ve just published the post ‘How to Choose The Best Canned Dog Food.’ Now, share one or two of your tips in your Instagram caption. Then, encourage followers to visit your blog for more.