Bebe stores names CFO; eliminating COO position

Brisbane, Calif. -- Bebe stores announced that it has promoted Liyuan Woo to the position of CFO.

Woo will succeed Walter J. Parks, COO and CFO, who is departing the company effective May 3. The COO position will be eliminated and CEO Steve Birkhold will assume the COO responsibilities.

Woo, who currently serves as the company’s principal accounting officer and VP-corporate controller, has been with Bebe stores since 2010. She will also retain the principal accounting officer title and will be responsible for global finance, accounting, treasury, tax, compliance, planning and strategic corporate development.