Contemporary Brew

Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.

Shaped in the shape of a mosque, the Ritual Moroccan Tea designed by Ani Bijoyan takes inspiration from spirituality and Islam.
The tea comes in a domed mosque of sorts, and on the inside, the tea... [More]

Yogi Tea has branded itself to promote healthy living amongst its consumers. To help push this image even further, the company hired Xinghui Li of the United States to come up with a look that would... [More]

To reinvent Han Tea, Roberta Choi went with a colorblocking motif, which worked perfectly to make these items stand out on the shelves.
The top part of the packaging is done all in black, allowing... [More]

Dusty Rose is a tea brand that has gone for a distinctly authentic branding identity. The goal was to make the bottles look as if they are fresh off the boat, just imported from overseas. BlackRose... [More]