nudging approach

Whether you are a housing corporation wanting to communicate more effectively with their residents, a municipality wanting to collect taxes more effectively or a company wanting to influence customer behaviour, nudging is a strong addition to reward and punishment. Research into behavioral science gives us more and more effective ways to do this. But how to proceed? Using our nudging approach:

We have been operating at the intersection of psychology and marketing for over 16 years. With our in-depth knowledge of behavior we bring new insights and creative solutions in the form of nudges.

We use a design thinking approach; we analyze the situation step by step, always with those involved, to develop and implement successful nudges: discover, design, deliver.

We are involved and provide executing power to actually implement and adjust nudges. Always with a sharp eye on results.

our nudging approch - step by step

amongst others the following steps

project goals: stakeholder consultation

field research: current behaviour analysis

conclusions: opportunities, business case

amongst others the following steps

inspiration from som nudging 'library'

development of primary nudging ideas

nudge creation and nudge prototyping

target group and expert consultation

amongst others the following steps

base case current situation

implement nudge(s) in pilot

measure and adjust nudge(s)

internal organisation roll out

why our nudging approach works

new insights in behavior

scientific based approach

practical applicability

design thinking approach

input from the target group

creative solutions that work

involved in every step

outside-in thinking

network of nudging professionals

our nudging services

introduction to nudging

An introduction to nudging. What is it? How does it work? In which situations are nudges effective? This introduction is especially suited for team leaders and managers. With many examples of successful cases.

what our clients say about our work

The workshop was very meaningful. You get an excellent picture of nudging.

Team leader Department of Public Space at the Municipality of Boxmeer, about an introduction to nudging.

I found the workshop to be very interesting. What became crystal clear is that you shouldn't tackle 'big' problems but rather 'small' parts of it.

Team leader Driver and Vehicle Licensing Agency at the Municipality of Boxmeer

I have experienced both occasions I participated in the workshop to be very positive. It gives you more awareness about the possibilities to achieve desired behavior in the organization, in a positive way. In short, nudging provides a different approach to achieve the alternative (desired) behavior within the organization in a playful and tangible way.

Senior Adviser Personnel & Organisation at the Municipality of Boxmeer

discover exactly how nudging works

What's nudging? Nudging is gently pushing someone in the right direction by making the right option more attractive, without limiting someone's freedom of choice.The goal is to slightly adjust peoples behavior regarding subconscious choices.

Working at a housing corporation? Then read about what nudging can do for your organisation.

Housing corporations are dealing with large groups of customers, and influencing the behavior of these customers. Adjusting behavior in practice is mainly 'playing police officer'. That is why nudging is so powerful for housing corporations: it is a positive instrument!

Working at a municipality? Then read our blogpost about nudging at the municipality of Boxmeer.

We have been helping the municipality of Boxmeer to embrace and apply nudging. The rise of nudging in both commercial companies and governments triggered the municipal secretary to explore the application of nudging in the municipality of Boxmeer. This as a good addition to the well-known set of incentives and penalties.

Curious about the origins of nudging? Read our blogpost about the Nobel prize winning founder of nudging.

In October 2017, Richard Thaler was awarded the Nobel Prize in Economics for his contribution to the bridging between Economics and Psychology. But what exactly is this contribution? In this blog post we discuss what he has achieved and why he deserves the Nobel Prize.

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