Understanding the category and the product-brand forms the footbed ofour approach, whether it's a

Online via Offline.

We know that decision-makersand marketeers desire a deeperunderstanding of the truefunctioning and efficacy ofthe internet, and weestablish a system ofobjectives and metrics thataid in evaluating the task athand, as it progresses.

It seems easy enough to fixthe ROI of an online exercise,but an effective measure ofthose returns and theirrelevance remain a question. Andso, traditional reason is asimportant today as ever.

quickfire website design, ashort-term SEO-SEMcampaign or a branddevelopment programme.Decisions on technology,functionality and userexperience are thenstructured around what wewish to accomplish.