Peter's professional interests lie in how the science community can become better connected with the public through improved public outreach and education. Since most funding is from public sources, the science community has a large vested interest in engaging in this type of activity. And since the future of our planet depends on appropriate uses of science and technology, the public needs to be informed and become a greater part of the process. Technology such as social media provides opportunities to improve these interactions and reduce the importance of the traditional industries in the middle.