Kellyanne Conway, a top adviser to President Trump, may have violated federal ethics rules Thursday when she urged shoppers to buy Ivanka Trump’s retail brand, following the decision by several retail companies to drop the line because of poor sales.

“Go buy Ivanka’s stuff, is what I was [saying] — I hate shopping and I’m going to go get some myself today,” Conway said in an interview on Fox & Friends.

“This is just [a] wonderful line,” she added. “I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.”

White House press secretary Sean Spicer said Thursday that Conway had been “counseled” over her remarks.

Federal ethics rules bar executive branch employees from profiting off their positions, but the statute exempts the president.