Tag: technology

Passion, purpose and innovation are key characteristics of the Top 25 Challengers poised to take on ACTAI Global’s Extreme Tech Challenge (XTC) 2019; the fifth annual race to Sir Richard Branson’s Necker Island. Unveiled during the XTC 2018 Finals on the island this week, the Top 25 contenders will now embark on the world’s ultimate startup competition.

XTC 2019 unfolds across key stages throughout the year leading up to the finals on Necker Island, scheduled to take place April 3rd 2019. This year’s top 25 features companies from twelve countries including Thailand, Estonia, Switzerland, Norway, Israel, Australia, Turkey, USA, Mexico, and more.

There is also a wide variety of industries represented, with this year’s top 25 featuring an increase in energy, environment, and wellness categories. Other highlights include almost half of the companies represented on the list having female founders. More info on the top 25 below in alphabetical order!

ActiveProtective: A belt that promotes safer mobility of older adults using wearable airbags. The company is based out of Philadelphia and focuses on the wearable industry.

bitlumens: Based out of Switzerland, their mission is to offer a peer to peer platform where users adopt off-grid Solar systems to reduce carbon emissions and get access to lighting and water in places where there is no power grid.

Civic Eagle, Inc: This Atalanta based company helps organizations automate their discovery, tracking, and analysis of important legislation with artificial intelligence.

Earth Ledger: Based out of Estonia, Earth Ledger looks to resolve climate change using blockchain technology.

echoAR: A cloud platform for augmented reality (AR) apps based out of New York City.

Einride: Based out of Sweden, Einride provides a system for autonomous and zero emission road transportation.

Elevian: A company that develops regenerative medicines to treat and prevent age-related diseases. They focus on the Biotech industry and are based out of Boston.

Empower AS: Based out of Norway and focused on the environment, Empower AS is a digital plastic waste deposit system.

EnlightAID: A company fighting corruption in aid through transparency technology. They are based out of Norway and focus on the FinTech industry.

eWATERpay: Based out of the United Kingdom, eWATERpay uses IOT & Mobile Money to deliver sustainable water supply to 1 billion. Their main industries are energy and cleantech.

Liven: A digital currency company based out of Australia that focuses on lifestyle rewards and a mobile payment wallet.

Lynq: The only location tracker that works over miles – without phones, networks or infrastructure, founded in New York.

MicroEra Power – CHPplus: Based in New York, the company was founded on the belief that Engine + Fuel cell + Storage = onsite cooling, heat, power, and a fast payback!

Mymee Inc: A healthcare focused company from New York City that has created a digital therapeutic program to reverse the symptoms of autoimmune disease.

Nori Carbon Removal Marketplace: Nori is a Seattle based company that is creating a new way for anyone in the world to pay to remove excess carbon dioxide from the atmosphere. Its purpose: to reverse climate change.

NurtureCo: A healthcare focused company out of New York City that makes elder home care management easier.

Nyx Technologies: A Neurotechnology company out of Israel that is currently developing a wearable headband that monitors and changes brain activity in real time.

re:3D: A company out of Houston making human-scale 3D printing accessible.

Synapbox: Based out of Mexico City, Synapbox is a content testing platform that helps you measure consumers’ emotional and visual real-time responses that turn into sales.

Team uSens: Launched in 2013, uSens is headquartered in the heart of Silicon Valley and build interactive virtual experiences.

The Last of Ours: A platform for conservation initiatives to raise awareness and funds. They are based out of blockchain and centered around the blockchain industry.

Uizard: Based out of Demark, Uizard has created the world-first AI to transform user interface images to code automatically.

WeWALK: A smart cane for visually impaired. The company is based out of Istanbul and focuses on the world of accessibility.

WILD Technologies AI: Based out of San Francisco, WILD Technologies AI empowers humans to reach their personal best.

WOMIN.IO: This New York City company provides a platform offering peer to peer engagements, verification, and the use of escrowed compensation through smart contracts on a blockchain.

Beyond the top 25, XTC would also like to provide an honorable mention to three companies with scores close to the finalists. These companies are Chai Energy, Norby Robotics, and ZON Products, all creating functional consumer products that improve people’s lives.

If you are interested in getting exclusive access to any of these start ups – or looking for one of the most unique B2B marketing and networking opportunities on earth – get in touch with Slingshot Sponsorship to discuss partnership opportunities.

Consistently leading conversations on the forefront of innovation and technology, Extreme Tech Challenge (XTC) is pleased to announce American multinational semiconductor and telecommunications equipment company, Qualcomm, will be joining the Extreme Tech Challenge as an Official Sponsor of XTC 2018. Leading this year’s Virtual Reality Vertical judging panel, Qualcomm will use their unparalleled industry expertise as they choose the best VR startups to receive an incredible prize and to be presented on stage at CES alongside the overall Top 10 start-ups.

Qualcomm has been the cornerstone of communication technology for decades, and as one of the founding companies that helped launch the mobile revolution they are the perfect sponsors to help the Extreme Tech Challenge competitors explore the ever- growing field of Virtual Reality. In order to stimulate human senses with realistic feedback, a successful VR product relies on 3 pillars of immersion: visual quality, sound quality, and intuitive interaction. Offering an unprecedented experience, Qualcomm will be on hand to to guide competitors through this new frontier of mobile technology as Virtual Reality shapes how people will be able interact with the world.

Qualcomm has made it their business to help others build amazing things, and as the latest to join XTC’s 2018 incredible team of sponsors, Kevin Gregory- Senior Director of Business Development at Qualcomm,couldn’t be more thrilled to be involved with this year’s Extreme Tech Challenge.

On the upcoming competition, “‘Qualcomm prides itself on creating enabling technologies that allow new ecosystems to flourish. VR has tremendous potential to change the way the world works and plays. We believe great VR experiences shouldn’t require wires or expensive computers, and we are thrilled that many of the core mobile technologies pioneered for smartphones are enabling the untethered VR future.”

Equally excited about the new partnership with Qualcomm, XTC Co-Founder, Bill Tai, said. “Qualcomm Ventures is a fantastic sponsor to have on-board. With a hugely successful global technology company involved with XTC, they will be able to impart their expertise on the VR vertical, providing support and expertise to the start-ups.”

As part of its sponsorship, Qualcomm will be awarding The Final Champion of XTC 2018 with a meeting with the world-renowned Qualcomm Ventures Team as well as development kits for their unique XR program.

Sponsorship brokered by Slingshot Sponsorship.

About Qualcomm

Qualcomm’s technologies powered the smartphone revolution and connected billions of people. We pioneered 3G and 4G – and now we are leading the way to 5G and a new era of intelligent, connected devices. Our products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, our QCT semiconductor business.

About Extreme Tech Challenge

The Extreme Tech Challenge is the world’s largest startup competition. It is a contest designed to identify emerging leaders that have the potential to dominate their markets and reward them with greatly enhanced visibility, infrastructure and resources to scale quickly at low cost. Ten world class startups will be selected as semi-finalists to present live on stage at CES with 3 finalists presenting to a panel of all-star judges TBA on Necker Island. Winners will receive resources to amplify their success and scale their companies.

Extreme Tech Challenge (XTC) is proud to announce that US-based manufacturer of storage, connectivity, upgrade and expansion products, OWCwill be joining the list of 2017 Sponsors, representing the Sustainability Verticalfor this year’s competition. OWC will also become the Official Data Storage provider of XTC and ACTAI, providing their expertise and services to ensure the competition runs smoothly.

Starting with Apple compatible memory upgrades, OWC’s product offering has grown to encompass the entire spectrum of upgrade and expansion possibilities, all with a focus on easy, DIY setup and installation. With an outlook that focuses on the long term, OWC looks for simplicity in action and sustainability in practice. It’s as much about building exceptional relationships, as it is about building exceptional products.

OWC has made significant strides towards being zero waste with notable sustainability milestones that include:

XTC 2018 marks the fourth year of this exciting and innovating competition that brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island.

On their involvement in XTC 2018, Larry O’Connor, Founder and CEO, said “At OWC we love technology and innovation, it’s been a part of our DNA since day one. All of our solutions, from our Mac upgrade and storage solutions to game changing products like our Thunderbolt 3 Dock, and new ThunderBlade V4 are completely driven by innovation, so I’m absolutely thrilled to be a part of the 2018 Extreme Tech Challenge.”

As part of its sponsorship, OWC will offer the winner of the Sustainability vertical one of their most sought after products, the OWC Envoy Pro EX. Elegant in design, and easily carried in a coat pocket, backpack, or briefcase, the anodized aluminium body securely houses an OWC Aura Pro 6G Solid State Drive offering 100x greater protection of valuable data than even an Enterprise class hard drive.

Commenting on the partnership, XTC Co-Founder, Bill Tai, said ““We are thrilled to have OWC as a sponsor of the very important and relevant Sustainability Vertical. In addition to this, OWC provide their leading data storage expertise and services to not only XTC, but the wider ACTAI group. We simply couldn’t function without their help”.

Sponsorship brokered by Slingshot Sponsorship.

About OWC

At OWC, we’re committed to constant innovation, exemplary customer service, and American design. For more than 25 Years, OWC has had a simple goal. To create innovative DIY solutions to give you the most from your technology. Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically.

Extreme Tech Challenge (XTC) is excited to introduce first time judges and proud official sponsors of the Social Media Vertical category Jungle Creations to the 2018 XTC Sponsorship Series. Jungle Creations specializes in viral content creation and distribution for an array of global brands and regularly tops the charts for the most shared branded campaigns on Facebook. Regularly achieving over four billion views a month on its social channels alone, they’re in the top 10 most viewed media platforms in the world and in March 2017 their channel VT was the most viewed channel on all of Facebook.

Now in it’s fourth year, XTC 2018 returns more exciting and innovative than ever as the competition brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Jungle Creations will be be joining the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“At Jungle Creations we’re always on the look-out for exciting and innovative technology companies to showcase to our billions of viewers. With our platform reaching millions of people a day, we think it’s important to use this influence to give ground-breaking tech companies an opportunity to be seen.We’ve carefully crafted our network to offer specific, relevant audiences for brands. By building platforms with unique identities and audiences, we’re able to market category-specific brands to the right people at the right time.We’re proudly sponsoring the Social Media vertical to help start-ups learn how to market the right way on social by utilising platforms like ours to grow their businesses, drive sales and raise awareness of their world-changing tech.” – Mitch Strong, Jungle Creations Commercial Partnerships Director

As part of its sponsorship, Jungle Creations will offer prizes to the contestants within the Social Media Vertical as well as to the Winner of XTC 2018. Up for grabs is one Social Media Consultancy session with the Head of Social at Jungle Creations and one branded video distribution on its largest page VT.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Jungle Creations as the official Social Media Vertical sponsor. Integrating brands into XTC helps the entire competition grow, whilst also helping Jungle Creations achieve their objectives. With Jungle Creations’ leading content platforms showcasing our start-ups technology, it will enable them to grow and drive global awareness.”

Extreme Tech Challenge (XTC) 2018 is excited to announce the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s most promising data science companies. The new vertical will be sponsored by Meltwater, a global leader in media intelligence. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to make more informed business decisions. Meltwater was founded in Norway in 2001 by CEO Jorn Lyseggen, who bootstrapped the company with $15,000. Today it has more than 1,500 employees and 55 offices globally.

On their involvement in XTC 2018, Jorn Lyseggen, Meltwater Founder & CEO, said: “Meltwater has long been dedicated to supporting the next generation of tech startups through our data science hub, Shack15, in London and our non-profit, MEST, in Africa. I’m thrilled to be part of this year’s XTC and to support the next big innovators.”

Lyseggen will be the official judge for the Meltwater data & analytics prize. The winner of this vertical will receive 2 seats at a hot desk in one of Meltwater’s global Shack15 data science hub locations (including London, SF and Shanghai) for 3 months. Shack15 was launched in London in 2016 as a co-working and events space specifically focused on data science startups, as part of Meltwater’s commitment to fostering tech startup communities around the world.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Meltwater as the official Data & Analytics Vertical sponsor. Their leading technology and media intelligence showcases exactly what our competition stands for, and their fantastic prize for the winner of the vertical will continue to help data-focused startups grow.”

Deal Brokered by Slingshot Sponsorship.

About Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With over 55 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs.For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube, or visit meltwater.com.

After a hugely successful XTC 2017 competition, which included some amazing sponsors, XTC 2018 has officially launched with a bang in Oslo.

The world’s largest technology start up competition, backed by Sir Richard Branson, hosted an intimate launch at SALT, Oslo with multiple budding start-ups, accelerators, athletes and the XTC team. Not only will this year be bigger and better than ever, there is also a new look website, new brand and, of course, new start-ups ensuring the best of the best can achieve greatness with their game changing ideas.

After a grand opening from XTC’s CEO Bill Tai, we were treated to some insight in to the success behind some of the world’s greatest technology companies, a look in to the future and how to keep ahead of the game. Here is what I learned from the best:

The 3 P’s of successful start-ups

Paul Herz (Apple and Facebook) gave the start-ups in the room invaluable tips on ensuring scalability and success. The three key areas are platform, partners and processes. Apple for example has iTunes as its main platform which is simple, easy to use and designed for the consumer. They have over 70 partners that produce different parts of their products better and cheaper than they could, which ensures the product quality and profit margins remain high. Finally, Apple’s processes are simple, streamlined and set to ensure everything is delivered on time. All start-ups should emulate this simplicity, over complicating everything and getting expensive partners on board wont attract VC’s or investors and will erode the profit margins.

Arnold Schwarzenegger might have got it right

Isabelle Ringnes, tech-evangelist, took us all through the exciting, and slightly daunting future of tech. It was incredibly interesting to hear about the realistic possibilities to connect our brains directly with devices and robots that have been designed to emulate feelings and facial expressions. Now, I’m not against robots or AI for that matter, but as long as there are restrictions in place to stop Arnie popping back and the Terminator films coming true!

Sport and start-ups are one and the same

To top it all off, legendary Olympic Nordic Skiier (and tech enthusiast) Axel Lund Svindal explained the need to overcome adversity, not just in sport, but in the similar competitive landscape of the start-up world. There are many attributes that cross-over between sport and start-ups; determination to succeed, competitiveness, hard-work and professionalism to name a few. Axel talked us through his incredible career and the mind-set in takes to be the best, some amazing advice for budding global disruptors.

In fine XTC form, it was all finished with a party integrating round table tech discussion. With XTC applications for 2018 now open, it is the perfect time for sponsors to integrate in to this exciting and growing industry with the next global organisations. Get in touch to find out more – kieran@slingshotsponsorship.com or 020 7226 5052.

XTC 2017 and iTutorGroup team up to invite China’s brightest female entrepreneurs to join the race to Sir Richard Branson’s Necker Island

Beijing, CN – Extreme Tech Challenge (XTC) and iTutorGroup join forces in a deal brokered by Slingshot Sponsorship, to create—for the first time ever—the China Vertical category, inviting inspiring female innovators around China to share their ventures with the entrepreneurial community. Now in its third year, XTC pits the most brilliant minds of the entrepreneurial world against one another, catapulting one champion to the top. XTC 2017 draws finalists from across the globe, representing nearly every sector of the tech world from virtual reality to blockchain. Fresh off the unveiling of the Top 25 finalists, this year’s competitors are one step closer to the finals, hailing from London’s Canaria to Tel Aviv’s Intezer Lab and soon: China.

Founding partner and primary sponsor of Extreme Tech Challenge, iTutorGroup, has helped the annual challenge spread its roots deep into the heart of China and beyond. The online-education-based company deploys real-time interactive personalized learning sessions in countless subject matters to connect upwards more than 10,000 teachers, across 80 countries through millions of classes each year. Utilizing a wealth of platforms- vipabc, vipabc junior, TutorABC, TutorABCJr, TutorMing and LiveH2H, iTutorGroup grants students around the world access to invaluable learning opportunities live. Since its inception in 1998, their breakthroughs pushed language learning beyond the confines of the physical classroom, defying physical distance, to provide widespread access to foreign languages and other subjects. Creators of the first commercially available synchronous learning portal, it was only a matter of time until iTutorGroup turned their innate desire for innovation into a thriving partnership with Extreme Tech Challenge.

Reflecting on the strives iTutorGroup has made alongside XTC and what lies ahead for China’s most luminous female entrepreneurs, Dr. Eric Yang extols:

“We are truly excited to be part of Extreme Tech Challenge and support female entrepreneurs in China and around the world. Ever since we started our company, entrepreneurial and innovative spirit has been part of our DNA. We always encourage our employees to think outside of the box and start with new initiatives that will bring our company as well as industry forward. Our focus on innovation has enabled us to grow into a global company with offices in Silicon Valley, Shanghai, Tokyo and Taipei, which allows us to impact customers in more than 20 countries every day. Nevertheless, to achieve a lasting change, we need support of many entrepreneurs and innovators which is why we are so happy to be part of this contest and support young female entrepreneurs”, said Dr. Eric Yang, Co-founder and CEO of iTutorGroup and VIPABC.

The invaluable partnership resulted in the creation of the 2016 Women’s Entrepreneur Pitch Contest, which took place in Beijing on November 18, 2016. The Top Five Finalists are Next Dress, Patsnap, Merak, Hosbby and BestSign — Congratulations! A select judge will crown only one winner from the pool of five pioneering candidates. The top-prize winner will be invited to attend the illustrious XTC 2017 Finals on Sir Richard Branson’s Necker Island with the opportunity to pitch their winning concept during the final round on February 2, 2017, to a panel of esteemed judges including iTutorGroup’s Chief Operating Officer Jerry Huang.

Extreme Tech Challenge will be unveiling the Top 10 candidates moving forward in the competition Saturday, December 3rd, 2016 at MaiTai Global’s annual Ocean Gala. An event to raise awareness for conservation and protection of the world’s ocean and its wildlife, the Ocean Gala is an integral stop on the race to Necker Island.

About iTutorGroup
iTutorGroup is the global leader in online education providing individualized, personalized learning experiences to hundreds of thousands of students and business professionals in countless subject matters through its network and sourcing of experts and teachers in thousands of centers, institutions and cities around the world. We do this by leveraging big data analytics and utilizing advanced algorithmic matching between students, classmates, teaching consultants and digital content. Since its inception in 1998, iTutorGroup has become the largest online platform driving live human-to-human interactions worldwide. iTutorGroup leads the revolution of education and live interaction with its human-to-human platform and service model. With iTutorGroup, anybody can learn anything from any device, anytime, 24-7.

About Extreme Tech Challenge / MaiTai Global
The Extreme Tech Challenge is the world’s largest startup competition. It is a contest designed to identify emerging leaders that have the potential to dominate their markets and reward them with greatly enhanced visibility, infrastructure and resources to scale quickly at low cost. Ten world class startups will be selected as semi-finalists to present live on stage at CES with 3 finalists presenting to a panel of all-star judges including Sir Richard Branson, Tom Siebel, Theresia Gouw, Jim Breyer and Steph Hannon on Necker Island. Winners will receive resources to amplify their success and scale their companies.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.

Support the Startups Supporting You
16th November, 2016

Investing in innovation and entrepreneurship is necessary for any business to not only grow and evolve, but ultimately to survive. Becoming complacent and ignoring advances in your field can leave you left in the wake of competitors that mould themselves to adapt with changes in technology.

Given that it is not always possible to rely on your internal team for innovation many companies are recognising the need to invest in startups with new and fresh ideas. Not only does this foster creativity and innovation under their brand but it also is a way to stay ahead of the curve when it comes to advances in their industry.

One company that has seen the need to foster talent early is Nestlé who have developed their own platform to actively invest in startups. Nestlé HENRi was created with the objectives to enhance quality of life, contribute to a healthier future, tackle global issues and make genuine positive effects for millions across the world. Not only is this socially constructive for Nestlé’s brand but it also has proven benefits for sales and engagement with Nestlé products.

For example, through partnering with the startup Blippar, Nestlé have since been able to unlock new levels of engagement with their customers for both Milo & Nesquik products in an untested AR territory. Without opening themselves up to external ideas and investing in start-ups, this would not have been possible.

It’s not too late!

For companies that do not have the resources to set up projects of this scale, there are alternative ways to invest in start-ups & innovation. Slingshot is currently working with Extreme Tech Challenge (XTC), the world’s largest startup competition supported by Sir Richard Branson, Bill Tai (Twitter) and Jim Breyer (Facebook). XTC gives brands an opportunity to sit beside some of the world’s most influential business leaders, while ensuring that they are the first to have access to all new ideas & technology that this competition uncovers.

XTC gives brands the chance to integrate their entire suite of services throughout key events at the XTC Semi-Finals held at the Consumer Electronics Show in Las Vegas in January reaching over 170,000 tech savvy enthusiasts, and the XTC Finals taking place on Necker Island in February 2017.

Anchor judge of the program, Sir Richard Branson, sees the event as an opportunity to uncover untapped ideas and technology, “we are hunting for people and ideas that can literally change the world!”

Sponsor involvement is still available for the 2016/2017 XTC program. Sponsoring enables your businesses to align to a category specific to your industry, not only allowing your business to judge the entrants but also positioning you as an influencer among the best in global business. If you’d like to hear more information about partnership opportunities we have available, please contact Hayley Williams at hayley@slingshotsponsorship.com.

Is this not old news? The Evening Standard’s article: Goalposts shift as sponsorship game turns more complex?
2nd February, 2014

It was refreshing to read a sponsorship article in a national paper that did not have to do with how much a brand paid for their recent premier league football kit deal. However what surprised me was not the content of thearticle in question, but the amount of tweets that included the words “fascinating” and “amazing” from those working in the sponsorship industry that followed.

For those of you who haven’t read it, the article outlines how the advancement of marketing technology has shifted how brands communicate to their audiences. With Barclays pulling out of Boris Bikes and Vodaphone’s recent announcement of dropping F1 to launch their Firstsprogramme, this is clearly becoming big news. However, this should not be a surprise to those in the industry as it has been going on (albeit in smaller incubator-type projects) for awhile.

This shift is the reason I launched Slingshot and despite these large budgets being pulled out of single properties, I echo chief executive of M&C Saatchi Sport and Entertainment Steve Martin’s comment as we too, “have never been busier”. This is because sponsorship still remains the best way to engage with audiences by creating emotional engagement beyond traditional advertising.

In the past four years, Slingshot has worked with a number of brands who have slowly been siphoning budget out of their larger media–based sponsorships into tester projects that have deeper engagement, allowing their internal teams the opportunity to become more creative with the rights they purchase. Our results have enabled our clients to prove the value of this type of sponsorship (away from badging into engagement) against what they have previously been doing, driving larger budgets into more innovative projects year on year.

The drive for brands to innovate is leading this shift and in reference to the article’s ‘earned’ vs ‘paid’ media argument, there remains a great opportunity for the sponsorship industry. As noted in the article, it is now becoming easier for brands to create their own platforms; however, the cost and typically the lack of direct knowledge in these areas significantly increases the risk. Sponsorship can support this drive and really is what sponsorship should be about – working collaboratively to create something unique through the synergy of two of more organisations. With these types of sponsorships, the lines between rights holder and sponsor become blurred as the benefits derived from both are not just equal, but significant.

This is only the beginning of what will inevitably become a major shift in the traditional sponsorship model.