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Intact Insurance breaks national campaign

Toronto-based Intact Insurance has begun a new national advertising campaign. The television and online advertising promotes the company's guarantee of servicing a customer claim in 30 minutes. The television creative shows actors calling-in to the company's claims department to describe incidents to real staff members, who did not know the events were dramatized. The intent is to demonstrate the company's level of customer service.

"We believe it's powerful to show our promise in action, so that's exactly what we are showcasing through these commercials," said Monika Federau, senior vice-president and chief strategy officer at Intact Insurance. "We believe unequivocally that Canadians are looking for action from their insurer and with that, our message to customers is simple. Intact Insurance will quickly get them back on track when the unexpected happens. It's a commitment made possible by our nation-wide network of responsive, empathetic claims staff. Our guarantee is that within 30 minutes of answering a call, we'll start the claims process and arrange emergency support if required so customers can feel relieved that the situation is being taken care of. We could never have made these commercials and that commitment without total confidence in our people."