ogilvyearth took the lead on developing the strategy and creative concept for the initiative, which simply replaces the first letter of copenhagen with 'h' to spell 'hopenhagen'. the campaign brings about an air of hope and optimism for the future. it emphasizes the need to shift from 'coping' or just simply dealing or ignoring our global challenges to 'hoping' and acting to create a new reality for the future - signifying a new beginning and a hope that we can solve two of the big issues of our time - the economy and our environment.

'we believe in the power of movements to inspire and bring about real change. hopenhagen was created to be a campaign of the people. it provides a platform for individuals around the world to participate and have a say in the future of the world.'

'we toyed with the idea of how to put hope back into the topic of environmental awareness.
the answer was staring at us. coping... and hoping.' - TKM

Within the community of scientists and others concerned about anthropogenic climate change, those whom Inhofe calls skeptics are more commonly termed contrarians, naysayers and denialists. Not everyone who questions climate change science fits that description, of course—some people are genuinely unaware of the facts or honestly disagree about their interpretation. What distinguishes the true naysayers is an unwavering dedication to denying the need for action on the problem, often with weak and long-disproved arguments about supposed weaknesses in the science behind global warming.

What follows is only a partial list of the contrarians' bad arguments and some brief rebuttals of them.