Someone at Specialized’s marketing department is clearly on the ball this year it seems. This most excellent time-wasting job-losing video game comes after a series of amusing, high-concept promo videos for recent Specialized bike model launches.

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And for those of us of a certain age, this game will simultaneously bring back fond memories of days spent/wasted in video arcades. Only this time, we don’t have to keep badgering our parents for another bunch of ten pence pieces to stick in the slot.