The world needs more

A new philanthropic approach to fund raising for United Nation's World Humanitarian Day.

Watch the case film.

Launch of a global marketplace for words

‘The World Needs More’ campaign asked people of the world a simple question: What do you think the world needs more of? The platform then invited global participation to generate funds with each word shared – ‘Share a word and make it a reality’

The development of a global toolkit

Making assets free and available for download led to localisation of campaign assets and local initiatives for World Humanitarian Day.

Toolkits were downloaded and used in each market, in a unique ownable way to that market.

The offical film for the global campaign

Featuring music by Woodkid

Live launch @ UN Head Quarters New York

Video installation featuring David Guetta's new song 'One Voice' in support of The World Needs More Campaign.

He meet some great characters along the way including Beyoncé ; Paulo Coelho; Amitabh Bachchan; Ban Ki-moon; Valerie Amos & Important aid workers.

Results

2.5 million words sharedRaised over $700,000 directly to UN humanitarian aidOver 1 billion media impressions through traditional and online media#TheWorldNeedsMore trended worldwide on twitter223 different countries visited siteFirst use of the UN building as a media spaceRecognized as a new model of philanthropy by United Nations