I have fair skin and am allergic to so many cosmetics. The blush I've been using now causes my eyes to water, so I was looking for a new one. I tried this and it is great. I just have to be v-e-r-y careful to apply just a small amount or it is too much and looks artificial. So, with an ultra light touch it works out well. The only negative is that your color does not appear right away, so it takes about a minute to show up. So, I've learned not to put it on and dash out the door.