Logo design and corporate identity creation for Netherlands' educational company

Speechwell - a Dutch company that offers users an online presentation training guide, educational videos and tools to create their own high-impact presentations and speeches, as well as the opportunity to participate in trainings by the authors of Speechwell Presentation Guide.

Task

Create a logo, corporate identity and official website with an intuitive structure and quick access to free and paid content. All elements should provide an easy, user-friendly interaction with the user of the brand.

Solution

The logo mark was combined from two speech bubbles designed to meet each other and united into Latin letter S, the first letter of Speechwell brand name.

As the basis of the brand, color scheme was chosen with shades of continuous colors - green and blue.

This choice finally completed the logo design and brand image of the company. The logo was given modernity simplicity and a unique style, emphasizing the desire for innovation and leadership in its segment of the professional services market.

Usage of the font Gotham as main typographic solution expanded the brand's sophistication and quiet perfection.

Creating a corporate identity

We created a style that was easily and freely adaptable to a variety of advertising and promotional materials, as well as integrated into the interior design solutions. The unique style created a special branded space, both in the virtual and the physical world.

Website Development

The company's website was built on a specially designed CMS. This need arose from the idea of a flexible management system for monetizing user access both to learning materials, and to the tools to create own presentations. This also required a careful and balanced approach when creating usability and individual model of user experience

Elements of site navigation and account management were made in the same stylistic design and intuitive perception, creating user-friendly interface and emphasizing the Speechwell brand awareness.