Facebook is a compelling place to do business, but it is also an area where the rules aren’t firmly in place. Unlike Google, the Facebook advertising platform is not fully formed, with Business Manager only a few years old and insight benchmarks lagging behind analytics.

What we do know is solid, your client base – all those people who you have already driven to your website, are also on Facebook. Just like you can with Google AdWords Remarketing Campaigns, you can use the Facebook Pixel to create custom audiences to advertise / sell to.

Facebook Remarketing Campaigns often have a great Return On Ad Spend compared to any other type of social campaign.