January 19, 2010

Welcome to the World of Magic Sauce Media

The Reason? The model for PR, marketing and the niche every agency on the block says they do well - social media, has too many cracks. The old model is broken and there's too many so called social media 'experts and gurus' going after budgets that used to be allocated to advertising, direct marketing and well, traditional PR.

Call it a hybrid of sorts, Magic Sauce Media is a new media services consultancy that takes an integrated approach to social media, viral marketing, branding and PR.

The goal is to align companies with their vision first, and then produce a well-crafted strategy and compelling story that reflects that alignment consistently. The result is a personalized, targeted and bold communications campaign that brings in the right ingredients to each stage of a company’s growth.

Offering the breadth and depth of a big firm and the intimacy and wealth of a boutique firm, Magic Sauce Media provides overarching executive-level guidance at its base and introductions at the highest levels.

We'll continue to work with start-ups and emerging technology companies, however we also welcome working with larger companies in other industry sectors we have a passion for: travel, food/wine, green technology, digital music, video, and consumer electronics, as well as products and services for youth and seniors.