Social Media Strategy

CMPR6206

Description

This advanced course will provide insight into why organizations should use social media and how to effectively implement social strategies. You will learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

What You Will Learn

At the completion of this course students will be able to:

Define and assess Social Media applications to achieve organizational goals

Develop a Strategy Plan to implement appropriate Social Media tactics

Create Social Content to build trust, influence and engagement among stakeholders

Measure and Report Results for future Social Media implementation

What to Expect

This is an interactive course, which includes lectures, group exercises and discussion.

Please come to this course prepared to share your experiences, opinions and perspectives with the class.