Email marketing is one of the cheapest way of generating more sales and getting your visitors coming back if performed well. At proimpact7 we offer free website inspection service, which helps you to see what is stopping your website getting better conversion rates. Many times I am amazed that lots of websites just don’t pay enough attention to email subscribers at all, as in the example below, where you can’t even subscribe to their newsletter. In our blog we present a series of webinars focusing specifically to this subject, and in one of our posts we talked about how footsmart.com generates $750k annually from their transactional emails alone, so definitely a subject not to be taken lightly. Below you can see a very good example from footsmart.com, the same company which generates $750 annually from their transactional email, and how they try to get more email subscribers. As you can […]

In this webinar presented by Coremetrics you will learn how to pull visitors back to your website. As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to: Leverage visitor behavior data to display targeted and timely offers everywhere Fuel email campaigns with behavior data in lieu of costly paid-search campaigns Get in touch with site visitors even when you don’t have their email addresses Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business this webinar will open in a […]

Some online stores selling apparel products have taken the usability and visitors experience to another level and managed to create truly amazing shopping experiences that many store owners and web design agencies could learn from, and I believe any newly built apparel store should have. Here I am going to show you a couple of examples of how to make size and colour selection easier for your visitors by using mouse over function and get rid off the old fashioned, annoying drop downs. And as this mouse over function is still very rare, you could easily add a bit of glamor to your online apparel store. Good examples with mouse over functionality: Examples with drop down menu selection: As you can see, mouse over selection of colours and sizes are clear and easy to see. This allows visitors to select a size and a colour with one click only. Needless to […]

As you all know, Aaron Patzer sold his mint.com website for $170 million just after 3.5 years post its launch. In this video Aaron Patzer talks about how he started, funding etc. The reason I have posted this into our blog is because it’s highly relevant for anyone planning to launch his own website as there is so much useful information. Mint CEO Aaron Patzer on Startups from Techcrunch on Vimeo.

Join this best practices webinar and find out how personalized display ads and emails can stop your visitors in their tracks—and bring them back faster. Visitors are taking longer to convert—you need the most cost-effective ways to engage them after they’ve left your site. An in-depth view of behavior over time can help you re-target visitors with relevant and personalized offers, anywhere across the web. Get the tips and tools you need to turn the wealth of data you accumulate on your website into a powerful competitive advantage. The experts will show you how to target through display ads, email, and more to surround visitors with reasons to return… and convert. Register and learn how to: Target visitors with timely offers driven by their behavior—wherever they are online Extend your reach with site visitors—even when you don’t have their email addresses Measure the performance of display ads, widgets & videos […]

This is a FREE informational webinar. The presenters include Practical eCommerce Contributing Editor Armando Roggio, and Lyris Vice President of Marketing, Andrea Scarnecchia. Email marketers – particularly those in eCommerce – face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it’s tough just to stay even! And without list growth, it’s hard to deliver the increases in sales and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris’ Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists – including ways to leverage the marketing you’re already doing to get better results. She’ll cover the three “layers” of successful list building efforts: 1) The Foundational Layer that helps […]

What you will learn from this webinar: 1. What is Digital Window Shopping and what you can do about it 2. What are consumers Top Security Concerns and what you can do about them 3. How Digital Window Shopping and Security Concerns impact Shopping Cart Abandonment and what you can do to reduce cart abandonment Webinar Recap: This webinar will open in a new window

The majority of top online retailers are placing their email opt-in into the footer which is an approach I personally like because it’s always there on each page and it blends nicely with the site design. But, is it the best place to have it? Possibly not, as some visitors could miss it (even though I must admit I have become used to looking for email opt-in fields in the footer because it is used by so many top online retailers nowadays, that if I don’t see it there then I feel confused, but that’s just me), and therefore I believe a combination of somewhere above the fold and in the footer with incentives to get visitors to take action is probably the best option. Below you can see some examples to get inspiration from. In our previous post you can see some good examples of email opt-ins in header and footer along with incentives. The example […]

Following up abandoners can yield up to 50% re-conversion of those that had abandoned (see the case study from diapers.com below). Company called seewhy.com is offering very useful automated tool to follow up abandoned shopping carts, sign up forms etc. Below you can see several real examples of follow up emails for your inspiration. Also, I recommend to re-visit this webinar recording on how to follow abandoners and best practices. Follow up email examples real follow up email example first email follow up example – ecommerce first email follow up example – online applications cafepress.com follow up email

With the welcome email, you have a great opportunity to get a sale and introduce your company. But to my surprise still not many websites are doing this effectively, even though it seems to me like the easiest part of the email marketing campaign and also the cheapest way. Many welcome emails are too vague with no offers in them to encourage your subscribers to take any action, like in the example below from landsend.com. And here is an example of how to do it by art.com . Easy, simple and very effective. What’s great about this welcome email: in html – grabs visitors attention plus all email clients can display html professionally designed with a clear call to action “shop now” incentive available – 20% discount code email preferences included in the footer, so their subscribers can change their receiving preferences

Call tracking is as important as click tracking. At proimpact7.com we are currently working on a client website where we are improving calls to actions, sale message and website usability. As most of the business for this particular client happens via the phone, how will we and the client know if the proposed changes bring more business? In other words, how can we measure the impact of these changes? The answer is to use call tracking solution. Phone call tracking from your website helps you to figure out which keywords, websites, or pay-per-click campaigns generate the most phone calls. Or in the case of doing A/B testing, which of those tested pages generates the most calls. Call tracking solution comes with dynamic phone number insertion, to help you to track which referral sources lead to the most phone calls, by displaying unique phone numbers on your site depending on the referral source […]

You’re invited to a special guest clinic with renowned ecommerce analyst and GetElastic blogger Linda Bustos, where we’ll present a playbook of test ideas and tactics you can use right away and get back in the race. Wednesday, September 30, 2009 4:00 p.m. to 5:00 p.m. EDT Presenters: – The MarketingExperiments Team Special Guest: – Linda Bustos, Ecommerce Analyst, ElasticPath

Learn how to supercharge your conversion rates using ClickTale on October 6 You’re invited to our upcoming webinar to learn from ClickTale’s staff how to dramatically increase conversions and site usability. We’ll analyze sample data to show you how to easily find where and why you’re losing visitors. There webinar will be held twice on October 6th, so you can choose the time that’s best for you. Time Slot 1: Date: Tuesday, October 6, 2009 Time: 10:30 AM – 11:00 AM EDT (14:30 GMT) Space is limited. Reserve your Webinar seat now… Time Slot 2: Date: Tuesday, October 6, 2009 Time: 4:00 PM – 4:30 PM EDT (20:00 GMT) Space is limited. Reserve your Webinar seat now… After registering you will receive a confirmation email containing information about joining the Webinar.

Most visitors don’t buy the first time they come to your website. For that reason newsletter and good placement of an opt-in field and motivation is important if you want to increase your email subscribers and sales. The challenges with placement of opt-in emails and getting e-mail subscribers: how to motivate visitors to give their email address where to place the opt-in field on your website so it’s visible, and it doesn’t compete with other navigation on your site How to motivate visitors to give their email address? I have found couple of good examples to give you some ideas. 1. This example is from forzieri.com website. In the header they offer an incentive to opt-in for their newsletter, plus they have an opt-in in their footer. 2. thegreatindoors.com offers they email opt-in in their header. 3. landsend.com is offering opt-ins in the header and the footer. 4. this is one […]

In this webinar you will learn how to deal with shopping cart abandonment, online form and registration process abandonment, and about the tool from seewhy.com to help you follow up with those who abandoned their shopping cart or lead form. Synopsis: Topics

Would you like to be able to have your online store on Facebook? Then by using a widget from Alvenda.com it can be done. Alvenda developed a widget which allows you to place that widget into your Facebook account, blog or anywhere else. Alvenda is basically an advertising network which allows advertisers (merchants) to advertise their store and publishers to promote the store via their blogs etc. Another similar advertising network I came across using widgets to display products in your store, is from NextWidget.com. NOTE: I was trying to use the 1-800-Flowers.com store on Facebook, but didn’t manage to as it requires Adobe Flash 10 plugin to run, but for some reason after the installation the store still wasn’t functioning. So make sure your store widget is functioning because what’s the point of having it otherwise? I found these widgets for ecommerce stores interesting but only time will show […]

This webinar, hosted by elasticpath.com, is focused at manufacturers selling online or planning to sell online. According to Forrester Research in 2007, consumers see manufacturer sites as important when doing research with more than 58% of consumers starting research at manufacturer websites. Below you can see an example from samsung.com which allows customers to research products on their website, and then allows them to find an online or local retailer if they would like to purchase one of their products. This webinar will open in a new window

Webinars have leveled the playing field so that any service firm can appear to be the market leader. Webinars can successfully: generate leads and sales reach and influence decision makers launch a new service, or market an existing service to a new market position your firm in your market place ahead of the competition, regardless of your size, or up-sell or re-sell existing clients I have found this great white paper “how to market and sell services with webinars“. It’s a very useful guide for any service company which wants to start using webinars. Also, I would like to recommend our blog post about how to promote webinars on your website, and a real example from one webinar which attracted more than 2,500 attendees.

In this case study produced by PowerReviews you will learn how Discgear.com used product reviews to boost sales and build trust by 74%. Before you go to read the case study, I would like to add little bit here. Reviews on your website do increase conversion rates, but it’s only the tip of the iceberg. There are other important factors which will play a big role in overall website conversion, like for example: professionally designed site, website usability, good site search, product recommendations, shopping cart abandonment emails, security logos, optimized checkout, free or flat rate shipping, your brand reputation etc.

Is your website generating the revenues and sales leads that you need? Do you know the tried and tested techniques that successful companies use to rapidly respond when a shopping cart is abandoned or a form is left incomplete? On September 30, 2009, SeeWhy will reveal the 7 secrets guaranteed to boost website conversion rates and revenues by up to 50% using 1-to-1 personal remarketing email. Join us for this FREE Conversion Academy, the latest in a series of best practice webinars for ecommerce and marketing teams. The 7 Secrets to Turn Your Website into a Real-Time Marketing Machine Discover the tips and tools that the experts use to launch email marketing campaigns that turn website abandoners into loyal customers: How to link your website with your Email Service Provider (ESP) to automatically launch real-time marketing campaigns to recapture lost leads When to send email to try to capture website […]

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