So… there’s something that comes from the world of direct response copywriting that would seriously help entrepreneurs doing their customer development and applying Lean Startup principles to their startup.Continue Reading

By reducing the number of options that a user has to consider, you can often increase conversions. Why is this? That’s going to be the topic of this post, and we’re going to explore it in terms of psychology, and then how that turns into conversion lifts. Let’s go.

If you could read minds like Spock, you’d convert more visitors. We can’t read minds, but we can do the next best thing: study users on your site. So, lots of folks in the CRO community talk about getting usability tests done in order to get insights that can boost conversions. Well, it’s true that it can, but I haven’t seen any information out there that tells you how to ask questions that reveal insights you can use that boost conversions.

I’m going to show you how to set up your usability testing on UserTesting.com so you get the insights on what’s keeping your visitors from converting.

AboutDaniel Gonzalez

Daniel Gonzalez has helped Silicon Valley startups increase conversions, & speed up user acquisition. He's a lean startup junkie and applies the methodology in his approach to conversion rate optimization. He loves the 'aha' moments when he gets insights that reveal the reasons-why people buy. He writes about himself in the 3rd person to sound more epic, and helps grow revenue from current web traffic sources.