Mother’s Day: Checkers in hot water for “sexist” gift suggestions

Rest assured, your mom would definitely say "wow" if you gave her one of these on the big day.

Not sure what to get your mom for Mother’s Day? Whatever you do, avoid a last-minute dash to Checkers. Their gift suggestions are a little… 19th century.

Photos of a display shelf at the Van Der Lingen branch in Paarl showed items on sale, under the banner of “gifts to wow mom”. Make no mistake, if you’re looking to surprise your mother, this would be one way to do it…

Don’t adjust your eyes. You really are seeing five shelves of cleaning products, there. Needless to say, the company were dragged on Twitter.

How to wow mom… “buy her cleaning products” – checkers. Continue to forward the oppressive sidelining of women agenda… ???????????????????????? wow sies!! And we are supposed to live in a “non sexist” SA. Apologize to our mothers!!! I’m so disgusted by @CheckersSA WOW pic.twitter.com/aN06hYLBcz

Checkers apologise for Mother’s Day display

Checkers have since responded to the gaffe, and explained how such a move was allowed to happen in the Western Cape store:

“The photo circulating on social media was taken at the Checkers Van Der Lingen store in Paarl on Friday, 4 May 2018, while the store was moving a Mother’s Day display from the back to the front of the store ahead of Mother’s Day this Sunday,” Checkers said in a statement.”

“We understand how the original photo could be misconstrued and for that we apologise. The photo was taken in the process of the display being moved. It was never our intention to put up a Mother’s Day display consisting of cleaning products.”

“Checkers would like to wish all a happy Mother’s Day.”

Oh dear, this is not what our Mother’s Day display should look like. We will rectify this as soon as the correct branch is identified. Please see the promotion here https://t.co/aaPAgglju0 This is what our display should look like ???? pic.twitter.com/3XMWuyatPj