#4: Mustang evangelism

One of the most exciting blog related stories I’ve heard during the last few months is this one: Aston Martin Evangelism. Mike Stopforth wrote an article for the Citizen about 3 things he he wanted to do before he dies and one of it was to drive an Aston Martin. And you know what? About a week later he received an email from the MD of Aston Martin saying “we will arrange for you to spend a day driving an Aston Martin!” Fantastic.

At the time I read it (way before I started this blog) I was especially amazed with how Aston Martin had shown how they listened to their customers. Because that’s how they look at it:

“But the weird thing is (and this is the philosophy of Aston Martin SA), EVERYONE IS A CUSTOMER. Whether I’m buying your car or not, I’m a customer. Not only am I a customer, but I’m a potential salesperson – a potential evangelist for their brand. Readers of this blog know I’m an Audi evangelist – I love the cars and the people have always treated me like a human being. Aston Martin know that whether I can afford their car now or not is irrelevant – I MIGHT BE ABLE TO AFFORD IT ONE DAY! And when I can, they want me back in their showroom. Not Ferrari, not Bentley, not Lamborghini. Aston Martin. They bleed Aston Martin and it shows.”

Obviously when I started this blog, I remembered this story immediately. I’d love to drive an Aston for a day, but one of the things I want to do before I die is buy a vintage Ford Mustang. Or at least find a way to get one, remember the reason for this blog.

Will Ford notice this post? Well they should to stand at least a small chance to be successful. Maybe the Belgian Ford Co. does? Or it’s agency, they have a blog (and as such surely look at their trackbacks). Well it’s worth a try and so this is my 4th thought to get closer to my Mustang dream.

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me.
More at http://crossthebreeze.com/about-cross-the-breeze/