Cross-functionally building and testing ideas turn growth platforms into actionable concepts. Get to market faster with bigger, more meaningful offerings.

Our clients often come to us overwhelmed by too many small ideas. Some of these are driven by internal capability rather than an external view of the world. This creates a full pipeline but it goes nowhere because there is little potential for each. Or the ideas take too long and are old by the time they go anywhere.

Using an Opportunity Thinking® lens we launch bigger and faster to maximize market impact. Therefore NewEdge looks for the Big Opportunity. Then we help flesh out that opportunity and get a range of potential Big Ideas. By delivering ideas that are grounded in opportunity, our approach leads to bigger launches.

The right strategy enables organizations to prioritize and allocate resources to the opportunities that are most attractive. We incorporate ideas, parallel path, and co-creation as a result, we quickly get to the best ideas. This build, test, build approach shrinks the process down to weeks, instead of months. And these launches are bigger, better and faster.

Challenges Opportunity Execution Addresses

Lack of Focus

Either you have too many ideas and don’t know where to focus, or you’re overly focused on a single idea to the exclusion of others.

Finding bigger ideas

Too many small ideas in the port folio, resulting in lower than expected results in the market.

Parallel pathing

Sequential approach takes too long to get to market, and the lack of cross-functional alignment at the front-end turns big concepts into small launches.

Communicating technical value to customers

Technical advances are not clearly communicated or go unnoticed and unrewarded in the market.