If you want to write press releases – for yourself or others – go to PRlog (or any other source of press releases) and study what you see. Note what resonates with you and what turns you off. Which ones are interesting, and which ones are boring?

Most importantly, scrutinize the headlines. The headline is the most important part, for if you have a bad headline, no one will bother to read the rest of the announcement. You headline should avoid hype, unfulfilled promises, and clever writing. Be factual and interesting. Grab readers attention with the headline, and it’s done its job.

Now you have an idea of what your press releases should look like – and are better prepared when it comes time to write one, either for yourself or for others.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter.Sign up today!

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