Here
at Joslin Displays, we more than understand the importance of staying relevant
in the retail space. It’s too easy to be thrown to the wayside for a trendier
option. One way to make sure you’re always on top of things is to keep your
displays relevant and in season. Especially in New England, it’s easy to tell
when things are outdated. Visit Joslin Displays to get all the shelving, hooks,
and mannequins you need for your retail displays.

On
Trend

Retail
displays are not just your shop window. People often assume these window
displays are the best way to attract customers, and they aren’t wrong. But you
also need to keep their attention with displays throughout your store. For
example, make sure the featured items on the mannequins are merchandise you have
to sell. Using mannequins is a great way to advertise what you have to offer,
and also which market you’re catering to. Although you don’t always have to be
“trendy” in the sense that you follow mainstream trends, you should keep up
with what your target market wants.

Maintained

You
have to show customers you care - about them, about your store, and about your
products. Maintaining a retail display with recent additions to your stock that
is also relevant to the season or time of year shows that you’re willing to put
in the work and you care about customers. For example, no one will go into a
shop in New England that features bikinis in February. It implies you don’t
have related merchandise to sell, but also that you can’t be bothered to update
your advertisement if you do have other offerings.

As
the busiest season in retail is just around the corner, it’s best to get ahead
of any trends and relevant news. Designing a retail display that hits the
target for your ideal audience is the best way to gain traffic. Whether it’s a
winter holiday or new fall line, it’s important to give your market what they
want, and let them know you have it. For more information about display tools
and how to design your display, give us a call at 800-325-1030.