Many cosmetic companies are subsidiaries of larger companies. For example, L Brands, located in Ohio, is the parent cosmetic company responsible for creating the Bath & Body Works and Victoria's Secret brands. The general public is more likely to recognize the name "Victoria's Secret" than they are "L Brands," as advertising is often done under the name of the subsidiary.

Likewise, Proctor & Gamble Co. are the creators of a myriad of cosmetic brands, including Old Spice, Puma, Cover Girl and Aussie. The company also makes Gucci, Clairol and Herbal Essences products.

Mary Kay operates slightly differently. This independent company sells its own products, all under the Mary Kay name. The company has individual beauty consultants all over the globe who sell its products. Unlike other big-name brands, Mary Kay products are not sold in stores.