13. July 2017
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Licenses

Kids License Monitor II/2017: these are the most popular toy licenses among children

Shaun the Sheep and Guardians of the Galaxy are some of the new favorites among children. The heroes from established Disney and Pixar blockbusters, however, defend their leading position within the toy license top 10. The Kids License Monitor from the the Munich based Children's Research Institute iconkids & youth shows you which license themes for children 's toys were particularly popular in the second quarter of 2017.

Top 10 Licenses - appeal

The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 75 % of all British children in this age group like "Scooby Doo".

The licenses liked best by boys and girls aged 4-12 in Germany

Boys in Germany

4 - 6: Cars, Minions, Bob the Builder

7 - 9: Minions, Ice Age, Penguins of Madagascar

10 - 12: Ice Age, Penguins of Madagascar, Batman v Superman

Girls in Germany

4 - 6: Frozen, Minnie Mouse, Disney Princess

7 - 9: Ice Age, Frozen, Disney Princess

10 - 12: Frozen, Bibi und Tina Real life, Ice Age

Top 10 toy licenses - hype status

The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 37 % of all French children in this age group consider Frozen absolutely brilliant to have on their things.

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