#8: Stay Vigilant for Fluency Biases that Harm MarketingDomain NamesMarketing SlogansWebsite UXStock Ticker SymbolsVisual DesignEase of Product UseLength of Learning CurveConsistencyProcessing fluency is the same set of principles that make us more likely to trust aestheticallybeautiful design and to interpret misspellings or poor grammar as signals of low quality.

All the marketing methods you talk about are effective, but the technology has significantly improved over the past decade. It is no more sufficient to have an internet or social media presence.Everything is mobile now. Do you know that 2014 marked the first time mobile usage overgrew desktops - http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/? And speaking of mobile, time spent in apps exceeds time spent in mobile browsers, according to statistics - http://www.emarketer.com/Article/How-Mobile-Apps-Stack-Up-Against-Mobile-Browsers/1013462 So it is obvious that mobile marketing should be the primary strategy with a major focus on mobile applications. Apps help to reach out to new clients and to retain the old ones, they are safer and quicker and so on, you can read more here - https://magora-systems.com/mobile-application-developers-london/ By the way, all the strategies you mention - contents and challenges, education, customer service - can be carried out in one single app. For example, you can design it as an educational game where your customers can win prizes or discount coupons. I have even found an article with a headline “2016 Is The Year Small Businesses Must Develop Mobile Apps” - http://smallbiztrends.com/2016/03/2016-year-small-businesses-must-develop-mobile-apps.html, it is quite interesting, you should read it.

Who Are We Trying to
Reach?Personas are one way to help define a target audience. Image via Creative Applicationsfor MIT. More on personas for search marketing from Mike King.

Where Can We Best Reach
This Audience?Users: 343mm 1.1B+ 250mm 225mm 33mmUsers: 25mm 43mm 517mm 170mm 48mmThe above shows only social networks (good collection of stat sources), but every channelshould be considered in this mix – search, email, ads, partnerships, events, etc.

What is Our Unique Value
Proposition?The SaaS business intelligence firm GoodData explains what‟s uniquely valuable abouttheir software through a nicely visual, easy-to-understand, How It Works page.

The first few turns of
the flywheel are hard, but over time, momentum builds, and turning thewheel becomes easier. In marketing, the momentum of a high quality score in AdWords, ora growing Twitter account, or a blog w/ passionate subscribers can be that flywheel.How Do We Build a Flywheel?

#1: Choose Channels Your Competition
IgnoresGoogle+ is often mocked for being a “ghost town,” but many smart, early-adopter brands(like ASUS) see higher engagement here than on Twitter or Facebook!

#2: Be An Early Adopter;
Not an Early AbandonerDespite the massive growth of social media & mobile apps and the media narrative ofthese eclipsing search, both mobile and desktop queries continue to rise dramatically.

#3: Infuse Your Marketing with
Your Culture & ValuesBetabrand takes on the boring, hyper-competitive field of men‟s clothing byinfusing their trademark style, creativity, & humor in their products and marketing.

#4: Create a Customized, Internal,
Dynamic FunnelThis funnel comes via Moz‟s internal tracking system, called “Gizmo,” that shows a ton of criticaldata about how our business metrics work. We then tie these to marketing KPIs via Excel.

#7: Be Cautious With Multi-Channel
AttributionGoogle Analytics offers some very cool multi-channel attribution features, but unless youhave sophisticated ways to analyze and the discipline to turn off channels to measuretheir contributions, the takeaways can be tough (or worse, misleading).

#8: Stay Vigilant for Fluency
Biases that Harm MarketingWhat sobriety conceals,alcohol unmasks.What sobriety conceals,alcohol reveals.Why do more peoplebelieve this one to be true?When asked to evaluate the truthfulness of these statements, test subjects were dramaticallymore likely to say the rhyming statement (in green) is true. This is called the “rhyme as reasonbias” and is just one of many cognitive biases based around processing fluency.

#8: Stay Vigilant for Fluency
Biases that Harm MarketingDomain NamesMarketing SlogansWebsite UXStock Ticker SymbolsVisual DesignEase of Product UseLength of Learning CurveConsistencyProcessing fluency is the same set of principles that make us more likely to trust aestheticallybeautiful design and to interpret misspellings or poor grammar as signals of low quality.

#10: Hire the Right People.
Empower them the Right Ways.Even in (perhaps especially in) the most demanding teams and jobs, hire for cultural fit overcompetence fit. Long-term, shared values, the ability to work well together, and a sharedmission will trump

#10: Hire the Right People.
Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, and purpose. If peoplemanagers are the only ones who have those opportunities, individual contributors will fail.More: If Management is the Only Way Up, We‟re All F‟d.

#10: Hire the Right People.
Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, and purpose. If peoplemanagers are the only ones who have those opportunities, individual contributors will fail.More: If Management is the Only Way Up, We‟re All F‟d.

#10: Hire the Right People.
Empower them the Right Ways.People are happy in their work when they have autonomy, mastery, and purpose. If peoplemanagers are the only ones who have those opportunities, individual contributors will fail.More: If Management is the Only Way Up, We‟re All F‟d.Team members at the same level should havesimilar levels of responsibility, salary, and influence.