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The 17th Annual
Buying Power of
Black AmericaA dollar-by-dollar breakdown
of the Black Economy

Plus:The Leading
Advertisers In
Black MediaPublished by
Target Market News

(September 19,
2013) African-American buying power continues to increase and is
expected to rise from its current $1 trillion level to $1.3 trillion by
2017, according to Resilient, Receptive and Relevant: The
African-American Consumer 2013 Report. The report was released today by
Nielsen, a leading global provider of information and insights into what
consumers watch and buy, in collaboration with the National Newspaper
Publishers Association during the Congressional Black Caucus
Foundation's 43rd Annual Legislative Conference.

Highlights from the report include:

• Fifty-three percent of the 43 million Blacks in the U.S. are under the
age of 35, and the Black population has grown 63 percent faster than the
general market population

• Blacks watch more television (37 percent); make more shopping trips
(eight), purchase more ethnic beauty and grooming products (nine times
more), read more financial magazines (28 percent) and spend more than
twice the time on personal hosted websites than any other group

• Although 81 percent of Blacks said they believed that products
advertised using Black media are more relevant to them, only 3 percent
or $2.24 billion of the $75 billion spent on television, magazine,
Internet and radio advertising was with media focused specifically on
Black audiences

• How companies can avoid a "one-size-fits-all" approach to better
connect with Black consumers

The findings were announced by Cheryl Pearson-McNeil, senior
vice-president, public affairs and government relations for Nielsen,
Cloves Campbell, chairman of the NNPA, a 73-year-old federation of 200
Black community newspapers; and A. Shuanise Washington, president and
chief executive officer of the Congressional Black Caucus Foundation.

"The consumer insights this year are some of the most varied yet," said
Pearson-McNeil. "From store brand loyalty, to top watched television
networks, which mobile apps are most popular, a deep dive into how
Blacks spend their digital time, and how companies can reach 10 million
Black consumers by developing a southern regional strategy -- this
year's report is really a compelling read for both advertisers and
marketers."

"This year, the report goes a step further and lists the premier 50
companies, in the top five categories committed to the Black community
economically," said Campbell. "This type of information helps the NNPA
continue our efforts to create conscious consumers who better understand
how their economic power has a direct impact on the marketplace overall
and that kind of information is invaluable."

Beyond the business impact Blacks have on the economy, the report also
provides more granular insights into its population growth, and
demographic uniqueness, which was of particular interest to Washington.
"The CBCFs mission is to advance the global Black community by
developing leaders, informing policy and educating the public," said
Washington. "Nielsen's report will prove helpful as we continue our
efforts to improve the socioeconomic circumstances of African Americans
and other underserved communities."

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing and
consumer information, television and other media measurement, online
intelligence and mobile measurement. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and
Diemen, the Netherlands. For more information, visit
www.nielsen.com.