WordPress.com curation site

Main menu

Monthly Archives: July 2014

In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller.

Thanks to over-the-air updates, new features and functionality can be pushed to the customer on a regular basis. The ability to track products in use makes it possible to respond to customer behavior. And of course, products can now be connected with other products, leading to new analytics and new services for more effective forecasting, process optimization, and customer service experiences

How do you create a superior experience — one so good that it creates strong digital word of mouth and keeps customers coming back? These three key strategies can help you create your own unique customer experience.

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators

Social media is not lawless. It is governed by the code of each network. At the same time however, each network is governed by the culture that develops in how people connect and communicate. The laws that we abide by in the real world influence what’s right and wrong. But more so, the laws of humanity govern what we say and do whereas judgment is passed according to the law of popular society and the unsaid ethics that serve its center

Sharing isn’t anything new, humans have always shared content in one way or the other. From oral histories around a fire to troubadours to water coolers and coffee bars, we digest content and then we want to share it and discuss it. It’s a fundamental fuel of communities offline and online.

The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment

What is mediumalism? It’s the act of placing inordinate weight on the technology of any medium, rather than amplifying platform strengths and conveying empathetic value propositions to create desired experiences and outcomes. This isn’t a call for debate, or my attempt to preach against existing philosophies; it’s merely an exploration of alternative approaches to enliven experiences beyond impressions, transactions, and engagement.