The business of marketing – what you need to know about mobile conversion rates

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner.

In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly.

Since 2014, mobile search traffic has been surpassing desktop traffic, making it even more important to ensure your website is easy to navigate and browse through from mobile devices such as smart phones and tablets.

While many people have invested in mobile optimisation for their sites, there is still a large chunk of people who aren’t able to increase their conversion rates. Here are a few things to consider in order to increase your mobile conversion rates:

Ecommerce mobile optimisation: People generally don’t like filling out long forms and loading new pages when trying to buy something from an ecommerce site, but this becomes even more of an issue for mobile users. In order to improve your conversion rates, create a single-click checkout option for people who are trying to buy something from your site from their phone.

Don’t try to give mobile users all the information: Give mobile users the information they’re looking for and remove any unnecessary clutter. For example, someone searching your website from a mobile device might be more interested in your phone number and office location, so embed a Google Maps app which shows them this information on your home page.

These are only two of the ways you can increase your mobile conversion rates. For expert advice and insights on mobile optimisation, contact WSI OMS today.