Nashville-based brand Imogene + Willie launched their latest collection of denim and sportswear for men and women earlier this month. If you like your denim with an air of rustic heritage, this is going to make your month. Everything they produce represents a shadow of the industrial midwest, with a twist that contemporary fashion-forward consumers will adore. With a brand new style of women’s jeans (the Alice) and duck canvas pants for the guys, they deliver detail and fit-oriented clothing endorsed by their closest friends and family (we love their LOVE fades campaign). Every piece is designed in-house by Imogene + Willie owners Matt and Carrie Eddmenson, and the sentiment of each piece resonates. Check out the lookbook below, shot by Thomas Petillo.

April77 is a French unisex sportswear line with an emphasis on cotton corduroy, open end denim, oxford, cotton twill, and gabardine. While you may think pop-colors and acid wash when the ’90s come into mind, their fall 2011 collection tells a different kind of story: one more along the lines of grunge rock’n'roll and oversized button-up shirts. Cuffed straight-leg jeans, dark washes, and worn-in denim jackets are some of the gems you’ll find in this line. They’ll ship the US and their styles include muted colors, skinny fits, raw denim, and Japanese selvedge. Prices range from around $100 to $200.