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How EV Can Reduce the Effectiveness of Phishing

Phishing is deflected by Extended Validations obvious visual cue

Extended Validation (EV) SSL can help to limit the success of phishers, as expressed
here: http://www.techrepublic.com/blog/security/phishing-update-fake-vonage-web-site-and-ev-certs-do-help/1533.
It is much easier to mimic a site secured with a low-priced, Domain Validated, or
DV, certificate. All of the cheaper certificates available on the marketplace are
DV -- because those are the certificates with the least verification and the least
cost to the certificate authorities. An instance of phishing on a site means a huge
amount of discomfort experienced by any affected customers. It can also mean a major
liability incident for the affected company or organization. The green address bar
lets customers know that they are on the correct site and that it is safe to enter
their information.

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