Mamba News

What To Consider Before Setting Up A Website And Using Social Media

Before setting up your business you need to know who you are, what you are, what makes you different and who your target audience which sets the wheels in motion for creating your brand and identity.

Next you need to do some research on where your potential customers are hanging out – is it Facebook, YouTube, TV, Radio? How are you going to reach that audience? This starts the basis for creating your marketing strategy.

TOP TIP: When deciding on a name for your company it is a good idea to look at what domains are available at the same time.

Website tips

A website is not something to just throw together on a free website builder, you need to think about the long term strategy and how you can make your website work for you and enhance your marketing efforts (see our presentation below for pros and cons of using a free website builder vs having your own website on your own hosting – applies to blogs as well).

Choose the right set up: is your website going to be more of a blog site or an e-commerce site? The way these are set up is very different and so should be planned accordingly from the start

A good starting guide for what to have on your homepage includes: what you offer; benefits; calls to action; features and services; testimonials; clear navigation menu; visuals or video; added value (offers, resources) – see visual in presentation below

Make your website responsive: as more people are accessing the web on tablets and mobile

Make sure you website delivers: people can find what they are looking for; it is easy to navigate; it loads quickly and it is optimised for search engines