Luisa
Figueroa

— Owner | Chief Designer

From a very early age, I was always into fashion, always dressing up in several outfits every day. However, it wasn’t until later in high school when I decided I would like to make a career out of it. After graduating high school I went on to study fashion design at Arturo Tejada Cano where I continued to gain experience in the world of fashion.

Following on from these studies I gained traction in the fashion industry by gaining clients who commissioned me to make wedding and cocktail dresses. For several years I was making special event dresses and decided to study abroad and moved to France. Here I studied fashion marketing at Supdemod Fashion Design & Business School in Lyon, France. After four years in France, I wanted to increase my languages and decided to learn English. I felt that this would assist me to progress in the fashions world and would complement my Spanish and French. To learn English I moved to Perth, Australia and continued my studies at North Metropolitan TAFE where I studied interior design, continuing with my creative flare.

Perth is where I settled and met my now husband Mark where we have our daughter Natalia. Early on in Natalia’s life, she developed reflux where she would have painful and large vomits after feeding. We found we were going through so many bibs and burp cloths yet couldn’t find any decent ones. This was the moment that I knew I had to make my own stylish and absorbent burp cloths and My Little Love Heart was born. I decided to combined my love for fashion with the need to have quality baby accessories and started making my own products.

The first product I developed was the trendy bandana dribble bibs and even to this day, it remains my favourite and most popular product. After extensive testing, I started making additional products for Natalia and friends and soon found myself in markets and expos. I am passionate about bright and vibrant colours and I feel it should be celebrated amongst the styles our little ones are adorned in. Where I am from Colombia, South America, we celebrate colours in all aspects of our culture and life. This along with a background in fashion design; complement my passion for new trends and styles.

In conclusion, I have found that tertiary education, both locally and abroad has brought me a wealth of knowledge. In addition to the technical experience, with over 15 years of practical and work-related experience, I have been able to apply this expertise and incorporate it into my brand and the baby industry in general. It gives me great joy to be able to say that the products are hand made here in Perth, Australia.

Thank you for spending the time to read about our journey and I hope you can continue with us into the future.