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Come and See: Skijoring | Canon

With winter on the doorstepmost of us are reaching for our woollies and getting ready to spend the next few months snuggled up in front of the fireplace. However, Canon has made us rethink how we’d like to spend the coldest months of the year.

We’d be willing to bet that most of you have no idea what skijoring is. We hadn’t heard of it ourselves until we came across this short film (which you can watch below), but now we’re starting to feel like toasting marshmallows on the fire is a waste of the winter, and dying to give this fast and furious sport a try!

If you didn’t know, skijoring involves a person on skis being pulled along behind a horse at speeds of up to 50km/h, and it’s even a competitive event, with races around the world. Franco Moro is probably not your average 55-year-old; actually, he’s the reigning world champion in skijoring and an extreme adrenaline seeker.

Literally dragged by his trusted friend Paulito, Moro made it to a snow covered Argentina in order to train for the new world championships. He was followed by the Canon team, in order to share the thrill of this fast, adrenaline-filled sport.Thanks also to the help of videocameras mounted on drones, the director Markus Soderlünd – himself a passionate horseman whose own mother participated in skijoring – and the whole crew defied the harsh winds of the Argentinian winter tocapture a unique winter story in a fantastically raw and unintrusive way.

So now that you’ve seen that an awesome winter doesn’t have to involve marshmallows, slippers and an open fire, why not share your own unique winter adventures, wherever you are, using the hashtag #CanonWinter? Exciting opportunities are out there to be discovered, after all.