Call for Submissions '19

Neuromarketing
is estimated to be a two-billion-dollar industry, with over 100 firms offering
to mine the brain and observe the consumer for clues about what people want. New
players are dipping their toes into the neuromarketing pool every day, to better
understand human behavior and the implications for their business. The theme of
the 2019 Neuromarketing World Forum will address the link between science and business,
and focus on the ROI of neuromarketing: “Keeping business value in mind”.

The
Neuromarketing World Forum 2019 will be held on March 13-15, in Rome.

Submit
your 2019 Neuromarketing World Forum presentation proposal today! Proposals must be submitted together with a short video before September 3, 2018 to office@nmsba.com

Possible topics include (but are not limited to):

Applications of neuromarketing and
the ROI

New applications of neuroscience in
business

Neuromarketing and keeping up with
the pace of change

How neuroscience can measure the
success formulas for branding

Innovation either at the hardware/software/analysis
level or at the industry level

Important

All
proposals and presentations must
be in English

NMSBA
Events does not pay for travel, hotel or meals for conference speakers

Registration fees
are waived for conference speakers for the day of speech

NEW Proposal Guidelines

The proposal consists of a text and a short video
(e.g. made with your phone)

1. Proposal
Text

The text should be no longer than
500 words (est. one A4). Within these 500 words, please include:

A
short bio of the presenter and organization

Keyword
set: choose a few words that clearly describe the main idea of your work

Preferred
presentation title

Summary
/ content outline of max of 75 words and a detailed description

Short
background on the scientific validity of the idea

What
the audience can learn

Short
motivation why the topic is new, exciting and needs to be included on the
NMWF agenda

2. Proposal
Video

The video should be no longer than one
minute. The suggested presenter pitches the main idea of the presentation to
the program committee. In this way we would like to check the presentation
skills as well as the main ‘idea’ behind the talk: does it make us crave for
more, is the topic cutting-edge and exciting? If the submission is accepted, good
quality videos might be used for promoting the conference at a later stage.

Take into account that:

The background of the audience will vary in experience and background

New and own work and ideas have the preference

The format of the conference includes plenary presentations with
25-minute speaker slots and five minutes of Q&A. For the pace of the
conference, there is a strong preference
for solo speakers. If the submission suggests a duo presentation, please
add the reasons why you think this presentation cannot be done by one
presenter.

There is a fine for using pictures of icebergs as a metaphor for conscious and subconscious decision making ;-)

Proposal Evaluation Criteria

The program committee will evaluate and select proposals
according to the following criteria:

Quality of Submission: All
proposals must have clear objectives and a detailed description of the proposed
content. Priority will be given to proposals where speakers and presentation
titles are fully identified, where original data or novel work will be
presented and where broad debate will be encouraged.

News Value:Proposals
focusing on "hot" topics in neuromarketing, behavioral economics and
consumer neuroscience have a preference.

Proof of Presentation Skills:The program committee will review the videos and will do
everything they can to check the presentation skills of the proposed presenter. If
you have videos of yourself presenting, or references from other conferences,
it is highly appreciated if you can share them with us for review.

The
deadline for submissions is September 3, 2018, after which the
program committee will review all proposals. All submitters will be notified
about the status of their proposal by the beginning of November.

Please send your proposal (text and a downloadable version
of the video) before September 3, 2018 to office@nmsba.com