Executive Summary: International Marketing & The Need for Conversions

In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now seeks to promote these KTAs to audiences in the DMAs: Boston, Chicago, Washington and New York City.

Specifically, RTO12 seeks a Consultant to conduct social content marketing and lead nurturing programs that align with the organization’s current initiatives in these areas.

For the purposes of this RFP, please consider the total budget to be $100K CDN* when creating your submission.

Executive Summary: International Marketing & The Need for Conversions

In 2017, RTO12 completed an extensive Product Development Framework Report that included significant Environics research into differentiated Key Tourism Activities (KTAs) that will motivate travellers from four key Designated Marketing Areas (DMAs) in the United States to visit this region. One of the KTAs identified as a gap in RTO12 product offering which motivates travel is Indigenous tourism experiences. As per the recommendations in the Product Development Framework Report and the organization’s subsequent 5-Year Regional Tourism Strategy, RTO12 now turns its sights on identifying and growing Indigenous tourism product in this region to attract increased international visitation, but also to act as a catalyst to First Nations stakeholders here to foster economic revenue from such development. RTO12 seeks a consultant to assist with these strategic objectives.Continue reading →

In 2018, RTO12 commenced its 5-year strategy to increase international visitation and spend in the region and launched an always-in-market direct-to-consumer marketing program. Integral to the success of this strategy is ensuring that captivating itineraries feature prominently in content and on the international website (www.thegreatcanadianwilderness.com) and that multi-faceted packages (airfare, shuttle transportation, accommodations, attractions, etc.) from across the entire region suitable to the content editorial and itineraries can be easily purchased and processed by international travellers. Continue reading →

On behalf of the Regional Tourism Organization 12 (RTO 12) Board of Directors, thank you for your interest in exploring the possibility of joining our Board. This information package has been designed to give you a greater understanding of the role and responsibilities that fall to the Board, the commitment required of Board members, and help you determine if Board service is right for you.Continue reading →