When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing.

Looking at the major brands like Pepsi, Ford, Nike and Canon, it seems the common saying still rings true: keep it simple. Apple learnt this the hard way when they first launched in 1976. Their intricate logo failed to impress their target market, and failed to communicate clearly. So they employed Rob Janoff to simplify it to the iconic apple symbol we know and love today. This symbol has evolved to not only represent the company, but the style and quality of their products. That’s why it’s so important to do the ground work in the beginning, to make sure you hit the mark! After all, first impressions count, and can last a long time!

That’s why we love branding here at Brio Group, we get to be apart of it from the beginning, to see your brand grow into something truly special! To read more about the evolution of some famous brands, click here