What is Bounce Rate in Google Analytics - And why is it Important for Your Business?

Updated: Mar 31

Chris works with organizations that want to utilize online marketing and team collaboration to increase revenue. Formerly, he served in a position at Google where he worked the area of marketing key products. His career has taken him to 48 states along with cities outside of the US. He is a member of the National Speakers Association.

Chris N. West

Google Analytics is a digital analytics software and it is by far one of the most popular analytic services out there. The software is free and it gives you the possibility to analyze in-depth details about the visitors on your website. Google Analytics can provide you with valuable insights that can help you shape the success strategy of your business.

But what metrics should we focus on and what do they actually mean? Google Analytics can be hard to understand if we don't understand the data we see. We decided to ask a Google Professional about one of the metrics, "Bounce Rate".

What is the bounce rate in google analytics and why is it an important metric?

Bounce rate will tell you if your site is engaging!
It is the percentage of times people leave your site without going to other pages. Let’s say you have a bounce of 95%. This likely means that your home page is not welcoming enough to get people to click on other pages on your site. Maybe you have an ad running and you lead visitors to a page where they cannot find the product.

Right when you get to a site you should find what you are looking for!

The lower the bounce rate the better. Make sure your site helps people understand what you offer. These days people only give you so much time to capture their attention. Right when you get to a site you should find what you are looking for.

The content you post online should lead people to an engaging webpage. Posting content to the right audience will increase the chances of people actually going through your site.

Think about these things next time you make site updates!

Chis N. West is certified in Google Analytics. He is a Google speaker and trainer to businesses on advance techniques using the tool.