IHOP, Quaker partner on new blend of oatmeal

GLENDALE, CALIF. — IHOP has partnered with The Quaker Oats Co., a division of PepsiCo, Inc., to create a proprietary blend of oatmeal, and the first jointly developed breakfast item between the two brands.

IHOP will add a choice of oatmeal varieties made with Quaker Oats, including super fruit and nut oatmeal, super fruit oatmeal, and banana and brown sugar oatmeal to their menu.

“We are excited about our new association with The Quaker Oats Co.,” said Natalia Franco, senior vice-president of marketing at IHOP. “By bringing together two beloved food brands, we have created an exciting product that is full of flavor and nutrition. IHOP has something to satisfy every taste and diet, and we are committed to continually introducing new, delicious low-calorie and smart options to the menu.”

Kristina Mangelsdorf, chief marketing officer of PepsiCo Food Service, added, “Partnering with IHOP, a brand that gets as excited about breakfast as we do, is a natural fit for Quaker. For more than 130 years Quaker has been nourishing healthy families with delicious, whole grain foods and we’re excited to continue to innovate and expand the ways in which we serve oatmeal lovers.”

The partnership with IHOP is the latest in a series of moves by PepsiCo to develop new forms of innovation beyond the snack aisles of supermarkets and convenience stores. Earlier this week, Canton, Mass.-based Dunkin’ Donuts said it has added Quaker oatmeal to its DDSMART menu, and earlier this year Taco Bell added Doritos Locos Taco.