I Love Ugly February ’13 Drop

New Zealand brand I Love Ugly present their latest monthly drop in this chic set of photographs, including blazers, shirts, jackets and a cardigan.

This small New Zealand brand has really been making waves recently, especially on our shores, securing a well earned list of over 25 stockists in our fair isle. Here we see some of the smarter side of the brand, where it’s interest in menswear becomes very evident. This drop plays host to some lovely tailoring and shirting alongside some more streetwear influenced outerwear and sweaters. Presented in this dark environment, the clothes are given a real moody appearance that we’re enjoying a lot.

Expect to hear a lot more from this brand as they continue the pattern of monthly drops that they’ve taken on recently. We’ve also been told to expect some UK exclusive product to start appearing, which we like the sound of!

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.