Master 2 International Marketing

General information

The TSM Master 2 International Marketing programme is a double diploma done in partnership with Ingolstadt University in Germany and Assumption University in Thailand. The programme is comprised of 35 French, German, Vietnamese, Chinese, and Thai students with academic or professional experience in marketing.

After 6 months of study at TSM and then either 6 months at Assumption University or 8 months at Ingolstadt University, these students will be able to become managers who are capable of mastering innovative technologies (Open Innovation, Co-Creation, e-CRM, Digital Marketing, collaborative online platforms, etc.) with ease when working with European and Asian markets.

Teaching methods used in this programme include theory, case studies, and company projects. All students of this programme are required to complete a 6 month mandatory internship.

Goals

Students will be able to conceive and develop strategies for multinational companies as well as start-ups in well-developed and emerging markets in Europe and in Southeast Asia. Together they will assimilate the multicultural capacities necessary to learn to be effective managers in both Europe and Southeast Asia. This programme also trains student in digital marketing strategies to ensure brand visibility on digital media.