MetLife Height/Weight BannerThe earliest days of the Web were an exciting time. Nothinghad been done yet, so everything was possible. We knewwe were at the start of something huge, even if we did haveto begin pitches by explaining the Internet to people.

In 1996, this banner had an incredible 27% clickthrough rate, thousands of times what would be considered successful today.Admittedly, this was at a time when people clicked on bannersjust to see what would happen, but this still must rank as oneof the most successful pieces of digital advertising ever.