Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.

To be or not to be: what happens to those ideas that get away?

Now there’s a welcome sight in my inbox: after what I assume to be a week of caffeinated and sleepless deliberation, the art director/editor/author cabal has made a decision. They’ve gone for option B! In your face, options A, C and C (alternative)! In several months’ time, it’ll be option B that appears on a handful of bookshelves across the land, all proud and printly. “It’s beautiful!” they’ll cry. “My eyes! It’s too wonderful for my precious eyes!” they’ll roar. “The type is a bit small, isn’t it?” they’ll cheer. Good for you option B, bloody good for you.

Join our community

Subscribe here

CR's premium content is now only available to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries. If you are already a print subscriber, find out how to access online content here.