Wednesday, November 9, 2011

DOUG by Double D Ranch

For our long time client and friend Double D Ranch, we branded their new menswear collection, named for their father Doug McMullen. Take a look at the LOOKBOOK we created as part of the identity program.

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Now this

As a rule, we avoid mission statements. Too phony and pretentious.
Having said that, when we “Think like the owner,” we get to the right solutions quicker because that mind-set creates a partnership from the get go. And that, subsequently, creates trust, which creates the fuel for long-term relationships.
Lidji Design Office is a visual communications planning and design firm in Dallas. For over 20 years, we have worked in a wide range of business segments delivering a no-nonsense approach to communications thinking and design. We do not speak marketing-eze and we are not interested in the latest design trends. We will, however, make a well-reasoned recommendation based on real information with a stated business goal and execute that plan with speed, accuracy and elegance.