Hallmark Channel

In nearly 90 million homes, Hallmark Channel is part of the only media company with a foundation built on the 100 year legacy of the Hallmark brand. Hallmark Channel’s programming shares the heart of the moment to spark emotional connections with viewers. From original series like Cedar Cove to original movies and Countdown to Christmas, Hallmark Channel is the nation’s leading network in providing quality family programming delivering The Heart of TV. http://hallmarkchannel.com/

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Demographics

The Index is a measurement of a consumer's likelihood to watch the cable network. An index of 100 is on par with the national average. Anything above 100 is above average and anything below 100 is below average, and the Index is always comparing the target percentage to the base.