The internet has seen the London 2012 logo – and frankly, they don’t like it.

The following is an entirely representative sample of what bloggers and Twitterers were saying about the pink, jagged bit of ‘branding’ that cost £400,000:

Lisa, stop that

‘OMG! The ‘London 2012’ logo makes me want to pluck out my eyes. And it’s going to beeverywhereI work. I may die. Or kill. Or both.’Reynolds, Twitter

‘I would say I’m left speechless but it’s more muttering and bashing my head against my keyboard… Fear not, should you not like pink though as it comes in a further variety of vomit inducing colours – yes, it’s a pick and choose wreck of a logo.’http://www.diaryofawebsite.com

‘Despite the fact that if you squint it looks a bit like a couple engaging in an act of oral sex and despite the fact that one of the Londonist co-editors described it as a “joke”, I really like it. To those of you who agree with me – I fear we might be part of an oppressed minority for the next five years.’Ben, londonist.com

‘There were lots of good things about the 80s. Style was not one of them. And yet, this identity screams 1985 at me like a dodgy set of legwarmers.’minxlj.tumblr.com

‘This logo is f***ing s***. Feel free to quote me. It doesn’t look like 2012 (which is apparently what it’s based on) and it doesn’t look professional: it does, however, look like a f***ing disaster area, so it probably suits the Olympics rather well.’devilskitchen.me.uk

‘Can you imagine how *old* that Olympics 2012 logo is going to look in 2012? It’s from 1992. Or 1982.’ruperthowe, Twitter

‘How much of my money did they blow on this pink day-glo pig’s abortion of a logo, I wonder?’mreugenides.blogspot.com

‘The whole thing is a great big steaming pile of cack, and the logo is no better either. Frankly, the guy who designed the ‘Tiswas’ logo should sue!’scotsandindependent.blogspot.com