Email Marketing – Is Less More?

Sitting at my desk eight days before Christmas, I received countless emails from department stores, shoe stores and many others. While I appreciate the reminder, there were a LOT of emails coming my way. It can be a little frustrating to sort through and figure out what’s really relevant to me.

I also got an email from a tea company that I buy from about four times each year. This was the first email I received from them this season, but I have to say, in this case, less is certainly more. They weren’t emailing me to remind me how close Christmas is, but rather, they just got a shipment of Belgian chocolates that would compliment one of their holiday teas. They weren’t pushing me toward anything, just letting me know that this was available, and if I decided to purchase, I could get $10 off my purchase. In this case, the email was more of a postcard than a full newsletter. It was informative and exactly what I needed to see. Because it was the first email I’ve received from them in about a month, I took more time to read it and not automatically hit the delete button (or worse, the unsubscribe button at the bottom).

Many email recipients may have felt overwhelmed because of the influx of email newsletters. You should reflect and see what worked well and what didn’t in 2010, and apply that knowledge to your campaigns in 2011. Are your customers reading and clicking through on your very long emails? Do they prefer to see short emails? Make sure your focus is what your customers will read. There’s no reason to spend hours crafting the perfect, long message if no one is going to read it.

Good luck on your 2011 email campaigns. And remember, sometimes less really is more.

One Response to “Email Marketing – Is Less More?”

Congrats on giving this valuable contents. In email marketing, I’ve been searching good email marketing course, and I think this FREE email marketing information is just more than enough compared to PAID email marketing courses!!