Beachbody Taps Former Red Bull CIO to Bulk Up Digital

Beachbody LLC has tapped former Red Bull chief information officer Bryan Muehlberger as its new CIO, seeking to drive growth by boosting its digital capabilities.

Mr. Muehlberger, a 20-year IT industry veteran who spent the past four years serving as the energy-drink maker’s CIO and vice president of information technology, officially took over Beachbody’s top IT post Monday, a company spokeswoman confirmed.

He replaces former CIO Eduardo Frias, who left to pursue other opportunities, she said.

Bryan Muehlberger has described the role of the CIO as 60% business and 40% technology.
Photo:
Beachbody LLC

His goals for the Santa Monica, Calif.-based health and fitness company include building a tightly-integrated enterprise platform and aggressively growing the firm’s digital footprint, to support international expansion, he told CIO Journal this week.

“This will include building a world-class team, driving a multi-year roadmap, and executing upon those plans in alignment with the rest of the organization,” he said.

Carl Daikeler, Beachbody’s co-founder and chief executive officer, said Mr. Muehlberger’s “ability to successfully revamp organizations” will help the company develop “better and stronger” technology, according to a company statement.

At Red Bull, Mr. Muehlberger launched a corporate innovation program, dubbed Red Bull Labs and created the company’s first advanced analytics and data science team, among other IT projects.

He now plans to leverage his experience at Red Bull “building a strong team and engaging culture, as well as building core capabilities that supported the growth of the US-business, especially in the areas of ERP, advanced analytics and data sciences, corporate innovation and web and mobile software development,” he said.

Founded in 1998, Beachbody initially sold VHS workout tapes through infomercials.

Two years ago it launched an online streaming-workout service, Beachbody on Demand, which as of this year has more than 800,000 members, each paying a $100 annual fee.