But there’s plenty more to the New York-based brand than that. And with Reliance Industries’ just-announced plans to bring the preppy uptown-girl label to India later this year, you won’t have to hop borders to see for yourself.

The label’s fans run the gamut from teen icon Taylor Swift to 94-year-old style star (and brand ambassador) Iris Apfel, whose penchant for bold colour and playful prints is well documented. More than anything, what that range shows is there’s plenty in the label’s repertoire to appeal to women of any stripe—if the Dalmatian-shaped wicker handbag is too kooky for your taste, how about a modest shirtdress instead? If rainbow stripes aren’t your thing, what about a classic trench coat?

Though there’s no word yet on location, but given New Delhi’s previous record of being the touchpoint for massive international brands—from Zara and Gap to H&M and Sephora—our bet is that its colourful doors will first open in the capital.