Sony sees Blu-ray growth in emerging markets

Although exact sales figures overseas have been hotly contested, Sony Pictures Home Entertainment has just announced "an increase in total Blu-ray disc sales across six emerging markets including Hong Kong, Singapore, Taiwan, Eastern Europe, South Africa, and the Middle East." Notably, Sony's T. Paul Miller mentioned that it was "extremely positive to see an increase in volume of BD software sales in these markets where piracy had previously ravaged the DVD business." Some of the top sellers in these locales included 007: Casino Royale, Ghost Rider, Open Season, Kung Fu Hustle, Black Hawk Down, XXX, and Stealth, and it was also stated that South Africa accounted for the largest share of BD sales (for the aforementioned regions) with "more than 15,000 units shipped to date."