The Situation

– The Task at Hand

Payara Server is an open-source middleware server which had been developed as a drop-in replacement for Oracle’s GlassFish Server, which is no longer supported by Oracle and has numerous bugs.

This platform is used by major enterprises such as NASA, BMW & Papa Johns, and as such, this creates a gap in the market for an effective and competitively priced direct replacement.

The Situation

– The Task at Hand

SEO & PPC

Payara Server is an open-source middleware server which had been developed as a drop-in replacement for Oracle’s GlassFish Server, which is no longer supported by Oracle and has numerous bugs.

This platform is used by major enterprises such as NASA, BMW & Papa Johns, and as such, this creates a gap in the market for an effective and competitively priced direct replacement.

Challenges

– Key Considerations

Established competitors with brand awareness and far bigger budgets

Complete lack of brand awareness amongst target market

High cost-per-click for chosen keywords

Drive Awareness

Increase traffic, subscribers & leads.

Educate

Our Solution

– The Outcome

We created a PPC brand awareness campaign for several geographical locations using search, display, and remarketing elements

On and off-page SEO for primary search terms proven in AdWords

Worked with the Payara content team to create visibility of Payara in all the right places (including GlassFish’s Wikipedia page)

We implemented tag manager to track conversions across Payara’s multiple subdomains on a combination of WordPress & Hubspot

Careful analysis of traffic, leads and geographies to improve and iterate the approach

Don’t Just Take Our Word For It!

"I have worked with Bowler Hat for two years and the results they have achieved have been fantastic. Our organic search visibility is the highest it has ever been and the PPC campaigns have increased attendance at our events and generated high-quality office leads. Crucially, they are also a pleasure to work with – a lovely, friendly team who I always look forward to having meetings with."

-Kate Manion - Custard Factory

Don’t Just Take Our Word For It!

"I have worked with Bowler Hat for two years and the results they have achieved have been fantastic. Our organic search visibility is the highest it has ever been and the PPC campaigns have increased attendance at our events and generated high-quality office leads. Crucially, they are also a pleasure to work with – a lovely, friendly team who I always look forward to having meetings with."

-Kate Manion - Custard Factory

Something to Be Proud Of

– The Results

The campaign has just completed the first six-month cycle and all statistical KPIs are improved.

100% visibility in key geographies for main keywords

Multiple keywords ranking in #1, #2 & #3 around the world

Campaign-specific landing pages have driven up lead generation and reduced cost-per-click