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3.
Promotional Products Industry Perspective
1. Our Supply Chain is Challenged
• History has shown that large fragmented industries...where the supply chain has
expanded over time with an increasing number of layers of small participants
...with little or no barriers to entry...eventually leads to an increasing lack of
loyalty ...then to increasing consolidation, that typically starts closer to the
source...which then leads to increasing levels of “disintermediation”.
• Examples: Office Products Industry
Capital Markets
Virtually almost every industry
“Disintermediation” is the removal of intermediaries in a supply chain, commonly
referred to as “cutting out the middle man”.
Private and Confidential
5/19/2009
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4.
Promotional Products Industry Perspective
2. Distributor Role – Opportunity or Threat?
• Typically it is the middlemen, particularly the weaker ones...that are threatened
the most...in our industry, this is the small to medium sized distributors
• Today the biggest strength of the distributor is that we own the end user
customer relationship, through our top Sales Professionals
• Answer:
– Those distributors that grow a brand increasingly recognized by end users,...gain
market share and value to end users...and gain strength, clout and value to our supply
chain...will likely see increasing opportunity and possibly even thrive.
– While small distributors value will continue to deteriorate and they will experience an
increasingly threatened environment.
Private and Confidential
5/19/2009
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5.
Promotional Products Industry Perspective
3. A possible Answer - Imagine
• A group of the “best of the best” distributors and sales professionals getting
together to answer this task:
– Establishing a vision, leadership team and strategic and tactical business plan
– With a unique and well thought out business model
– Fairly quickly establishing a base level critical mass and presence across Canada
– And as a team, executing this strategic and tactical business plan with precision
– While creating a culture of peak experiences and self actualization
– Together creating the foundation of resources that will significantly enhance end user value and
experience from our promotional marketing and advertising medium, for generations and
generations to come.
– While further establishing an end user brand over time
– Then expanding and multiplying growth through additional “best of the best” distributors (in new
markets and leveraging existing markets) and attracting “best of the best” sales professionals.
– And finally answering, through proven historical performance and execution , the “value &
succession” answer for our industry...once and for all.
Private and Confidential
5/19/2009
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8.
Brand Character Statement
• Imagination that sees what others don’t and
inspires original thinking… intelligence that
uses advanced technology to deliver superior
service… leadership that shapes the industry
… reliable results that clients trust to add
value to their prized brands — these are the
values that shape BrandAlliance.
Private & Confidential
5/19/2009
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9.
Brand Character Statement (con’t)
• We are more than promotional products. We
think different. We act different. We think
beyond the catalogue. We challenge status
quo thinking. The unique solutions we provide
cannot be imitated or duplicated. We provide
solutions to challenges that our customers
may not know exist.
Private & Confidential
5/19/2009
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11.
Brand Character Statement (con’t)
• We have integrity. We value every customer,
regardless of size or budget. We are not an
alliance of convenience; we are power in
numbers, and we think beyond the profit
margin. What’s good for us is good for our
customers. We always do what’s best for our
clients, our business community and
ourselves.
Private & Confidential
5/19/2009
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12.
Brand Character Statement (con’t)
• We keep our promises. Our passion and
dedication make us different. We strive to
make doing business with our company easier,
more convenient and, ultimately, more fun
and enjoyable. It’s why our customers come
back for more.
Private & Confidential
5/19/2009
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13.
Brand Character Statement (con’t)
• Our number one goal is to help our clients
succeed. They rely on our trusted service to
make their businesses better and their jobs
easier. We’re the go-to company for consistent
service -- the first time, every time. One call to
BrandAlliance means purchase power and
seamless service across the country.
Private & Confidential
5/19/2009
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14.
Brand Character Statement (con’t)
• Through our collective intelligence, our
business systems are superior, and we’re best
in our market. Where others may take the
easy path by simply processing orders, we are
brand professionals whose expertise and bold
innovation challenge industry tradition and
lead our customers to solutions they never
thought possible.
Private & Confidential
5/19/2009
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23.
About Us
BrandAlliance is a unique alliance of six leading Canadian promotional
marketing and advertising companies, whom share a common vision,
mission, brand, value system, culture, strategic business plan and proven
process of execution. Collectively, BrandAlliance is the largest promotional
products group in Canada with partnering intelligence and real
representation in Toronto, ON; Waterloo, ON; Montreal, QC; Calgary, AB;
Edmonton, AB; and Vancouver, BC.
Private & Confidential
5/19/2009
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24.
About Us
Major and middle market Canadian and North American corporations
choose BrandAlliance to help them with their branding and marketing
initiatives, based upon our proven culture of execution; people; creative
solutions, advanced integrated technologies, efficient business systems,
financial strength, purchasing power and seamless service across Canada
and North America
Private & Confidential
5/19/2009
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25.
About Us
In 2008 BrandAlliance is proud to represent the most industry certified
CAS/MAS professionals in Canada and have won 18 of 37 industry image
awards, including youngest Hall of Fame nominee, Humanitarian Award,
and both east and west Canadian Distributors of the Year.
BrandAlliance is continuously planning and executing on growing
competitive advantages and unique value propositions collectively, that
have not been possible individually in our industry to date. When our
industry talks about BrandAlliance, they say “Fasten your seat belts and
stay tuned!”
Private & Confidential
5/19/2009
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