Thursday, July 10, 2014

Story & photos byIvan GuerreroAlready the 9th edition of Luisa Via Roma's biannual event/ project Firenze4Ever that celebrates fashion, music and new media. For 3 days the multibrand luxury shop gathered once more a group of bloggers who were in charge to create special looks using garments of the upcoming Autumn/Winter 2014 season in exclusive to be used and featured in/ for the traditional Fashion Lab photo shoots around Florence.

The closing party took place at the ex-Manifattura Tabacchi(former tobacco factory) that was re-opened exclusively for the occasion. Blue lighting and blue everything (almost) in coordination with the theme BLUCITY, which celebrated a special project that intends to turn this antique venue into a restyled location where fashion and art events/ workshops can be held in the near future.