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AXIOM provides our customers with a competitive advantage by transforming their sales teams to become trusted advisors to their customers. We are doing this by integrating Salesforce.com with AXIOM's world-class sales and coaching methodologies, and we are bringing these tools and learning together in a unique and powerful way.

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A competitor changes one of your prospects needs by providing a product with a capability your solution doesn't possess. That's right. It's something the prospect now says they want, and there's nothing on the horizon with your R&D department that would suggest you will have that capability anytime soon.

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It's often said that people buy from someone they like. If you believe that to be true, it would make sense that the nicer the person, the greater their chances of success in selling. The truth is, buyers can love you but still not buy from you. Nice guys don't necessarily get the sale.