andrew pressault

Large organizations will be faced with some interesting challenges in coming months and years. The way we connect today is drastically different from even a few short years ago. It’s a big shift, and one that can largely be attributed to social media. While its impact is undeniable, organizations still scramble to make sense of all social media’s moving parts.

There’s a lot to learn from your competition—from what they’re doing well to what they’re not and everything in-between. We’ve created this guide to help you perform a social media competitive analysis that lets you better understand the organizations you’re going toe-to-toe with. It is by no means scientific—doing so would involve gathering, analyzing, and interpreting thousa ...

It’s no secret: The better you know your audience, the better you will be at engaging with them. The better you are at engaging with them, the stronger the relationships you will build with them. And the stronger the relationship with them, the easier it will be to sell to them. So it all starts with knowing your audience. How? You can’t get to know every customer or prospect.

Rarely does a brand or business, big or small, have a social media strategy planned and perfected right out of the gate. Everyone stumbles, and some occasionally fall. The trick to keeping momentum is spotting the problems early and pivoting before they do any real damage. The warning signs that your social media strategy isn’t firing on all cylinders? Your audience is growing at a snail’s pace.

The idea that you don’t need a Facebook Business Page is almost as antiquated as the one that says you don’t need a website. After all, it’s often the first and only point of contact a lead, customer, or client has with you. So not only do you want it filled out in full, you want to make sure it’s representing you and your brand properly.

There’s no getting around it—there are only 24 hours in a day. It’s all the time we have and, until our planet is somehow moved several million kilometers further away from the sun (brrr), it’ll never be enough. Despite that, we’ve become extraordinarily good at finding ways to save it. In the realm of social media, scheduling is your not-so-secret weapon to turning those long, ...

The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achieve those goals is another conversation altogether, and one that’s not talked about as often. So we took the battle-tested S.M.A.R.T. system goal setting model (Specific, Measurable, Achievable, Realistic, Timely) and applied it to the world of social so that yo ...

Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target audience. But are those ads performing as well as they could be? Why you need to A/B test your Facebook ads A/B testing (also called “split testing”) Facebook ads is the best way to find out which ads ...