The ad campaign has been conceptualised by Kaleido CommunicationsETBrandEquity | Updated: August 01, 2017, 09:47 IST

This August, India’s fine jewellery brand Reliance Jewels will complete a grand decade long run and is all set to celebrate its 10th Anniversary on 15th August, 2017. The aim of these films is to resonate with every Reliance Jewels customer’s souls as the films capture moments from our customer’s lives recreating their stories. The campaign has been created by Kaleido Communications.

It was two years ago when Reliance Jewels embarked on its new brand campaign lead by the thought “Be the moment” which advocated celebrating every moment like an occasion than waiting for an occasion to celebrate life. The brand ideology of “Be the moment” is taken a step further by celebrating the moments of their customers that shaped Reliance Jewels the brand it is today for over 10 years. The campaign thought “10 Saal. Unginnat Pal. Har Pal Anmol” that is- “10 Years. Infinite Moments. Every Moment Priceless” expresses the brand’s journey over these years through customer stories that capture the moment behind their memorable occasions.

The story of #ReshmaThakur’sMemorableMoment played by Actors Tanvi Pallav- sister and Anuj Rampal –brother revolves around a heartwarming moment based on the festival of Rakshabandhan.

Watch the spot:

Spokesperson Sunil Nayak, CEO of Reliance Jewels said “Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers hearts and it has been a part of. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign”