The flick, released in February of 2011, cost $13 million to
make but raked in a whopping $73 million in the U.S. alone.

Despite Believe's
poor opening, Open Road Films, which released the documentary in North America,
claim that the film will still be profitable.

They pointed to the small production cost as well as the
fact that they only spent $5 million marketing the project as the main reasons not to fret. Marketing wise, they claim to
have purposefully only targeted Justin's fanbase.

"It's a new model. We wanted to go straight to
Justin's fans," Open Road marketing chief Jason Cassidy said. "Financially,
we are going to be fine."