Major art world names including Jeff Koons, Jake and Dinos Chapman, John Baldessari and Paul McCarthy took up the challenge, but it is - perhaps unsurprisingly - Hirst's cover that is causing red faces and a ban from leading UK newsagent WHSmith.

Hirst persuaded 23-year-old London-based illustrator Shauna Taylor to have her vagina tattooed with an iconic Damien Hirst butterfly, which was then photographed, along with all the 'INKED' participants, by ex Dior Homme creative director, Hedi Slimane. The result is displayed in all its glory beneath a strategically placed peel-away sticker à la Andy Warhol's iconic Velvet Underground album cover.

Tattoo artist Mo Coppoletta was handpicked by Hirst to ink the green-and-black tattoo which took two sessions to complete.

"I was hoping it might feel kind of nice, but it was probably the worst pain I have felt. I thought I was going to pass out" Taylor told the
New York Post
, before managing to put a positive spin on the whole experience:

"I love it. I would have been stupid not to be part of this project. I have a piece of art on my vagina. Not one single person can ever say they gave birth through a Damien Hirst piece of art. I can [if I ever give birth]."

There are three covers to choose from, in total. Dinos Chapman and renowned fashion photographer Nick Knight created a puppet doll of fashion model Lily Donaldson playing with a dolls house inhabited by a puppet of Lily Donaldson and so on, while Richard Prince's cover is a sketch of his cartoon smiling face tattoo.

Zhukova, 30, is the girlfriend of the Russian billionaire owner of Chelsea Football Club Roman Abramovich, with whom she has a 20-month-old son. The first issue is due to launch on September 5, hitting newsstands during New York Fashion Week.