Varsity Spirit Announces Partnership with Rock Your Hair

Dallas, TX, April 24th, 2017 - Varsity Spirit has announced an exclusive partnership with Rock Your Hair, an extensive professional hair care line with products beloved by today’s cheerleaders and dancers.

This partnership will make the complete line of Rock Your Hair products, including the new Rock Your Pony, available to cheer and dance programs through their local Varsity representatives. Rock Your Hair Products will be also available at various Varsity Spirit events throughout the season.

“We are thrilled to offer this outstanding product to our customers, and to extend the reach of the Rock Your Hair brand throughout the cheer and dance community, says Leslie Standlee, Vice President and General Manager of Varsity All Star Fashion, a division of Varsity Spirit. “After a successful collaboration at some our National Championships this season, we know we can benefit our customers by teaming up. The response so far has been overwhelming!”

Rock Your Hair’s Nicole O’Rourke agrees, “Everything about Rock Your Hair has been created to bring the rock star style to cheerleaders and dancers both on and off the mat. With this partnership, cheerleaders and dancers everywhere will have easy access to the products through Varsity representatives and events. We are thrilled to be able to work side by side with Varsity Spirit, the industry leader and an amazing group of people who have already made us feel like part of their family.”

For more information, contact Sheila Noone, snoone@varsity.com.

About Varsity Spirit

Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.

About Rock Your Hair

Based in Malibu, California, Rock Your Hair is the latest big thing in professional hair care. Rock Your Hair was created by celebrity stylist Michael O'Rourke (founder and creator of Big Sexy Hair) and designed with his wife Nicole (who has a background in fashion and marketing). Rock Your Hair delivers big volume and endless styling capabilities by combining proprietary ingredient technologies that protect and repair hair from damage that is brought on by heat styling and chemical processes. All products are sulfate and paraben free and safe for all hair types.