Quicken.com – Legal Standards for Advertising

Quicken.com – Legal Standards for Advertising Small Business
Legal Standards for Advertising
Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government doesn’t have to prove at an administrative hearing or in court that the ad actually fooled anyone-only that it had a deceptive quality. Your intentions don’t matter either. If your ad is deceptive, you’ll face legal problems even if you have the best intentions in the world. What counts is the overall impression created by the ad-not the technical truthfulness of the individual parts. Taken as a whole, your ad must fairly inform the ordinary consumer.
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