Author: Violet Collins

Structured data is starting to appear more frequently in Google’s search engine listings, as a featured snippet for example. At its very core, structured data helps Google better understand the information on your website. When Google understands your content better it can display it in...

As the search engines algorithms that shape the world of search engine optimisation (SEO) change, so to do the tactics used to appease them. With big players like Google focusing more creating an algorithm that identifies the objective quality of webpage content, it has never...

Ecommerce websites have become a huge point-of-sale (POS) for a multitude of businesses, with many of them operating entirely through an internet storefront. The storefronts, while digital, still require marketing efforts in order to drive paying customers to them.
However, with the internet expanding and becoming...

When we think of blogging, many of our minds turn to small time journalists and travel photographers that dominate the blogosphere with interesting and personal stories. While these are definitely blogs they only make up a small portion of the internet, with many other blogs...

Digital marketing in an exciting part of the marketing landscape that is constantly evolving to meet the behaviours and trends amongst internet users and the search engines they rely on. Certain disciplines of digital marketing like search engine marketing (SEM) and subsequently search engine optimisation...

For digital marketers, the dichotomy between paid and organic search traffic is a source of fierce debate. Supporters of paid digital marketing methods tout its advantages over organic practises like SEO and vice versa.
Both organic and paid means of digital marketing have proven successful in...