RKCR/Y&amp;Rhttp://www.adweek.com/taxonomy/term/7371/all
enAll of Britain Sings 'Let It Go' in Vodafone's Christmas Adhttp://www.adweek.com/adfreak/all-britain-sings-let-it-go-vodafones-christmas-ad-161381
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/vodafone-let-it-go-hed-2014.jpg"> <p>
&quot;Let It Go&quot; is so played out at this point, some might consider it a lump of coal in their stockings. But that hasn&#39;t stopped Vodafone U.K. and RKCR/Y&amp;R from thawing out the Frozen anthem for this minute-long holiday ad.</p>
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Directed by Pete Riski through Rattling Stick, the spot shows various &quot;local heroes&quot;&mdash;folks who have to work on Dec. 25, including medical personnel, airport staffers and restaurant employees&mdash;belting out the lyrics as they watch the Disney film, a Sky Movies selection for Christmas, on their handsets. (That&#39;s one festive emergency room! In fact, #PowerToTheFestive is the hashtag.)<br />
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&quot;We wanted to bring to life the joy of being able to watch Sky films and TV shows wherever you are this Christmas on Vodafone 4G,&quot; says Rupert Williams, RKCR/Y&amp;R&#39;s managing director. Vodafone marketing exec Daryl Fielding adds that singing along to this particular number &quot;inspires&quot; folks and helps &quot;lifts their spirits.&quot;</p>
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The ad feels sincere because it tacitly acknowledges the strong modern connection between holidays and media. Sure, we should probably let the screens go dark and focus on family and friends at this time of year. Still, for many, It&#39;s a Wonderful Life, Rankin-Bass marathons and personal favorites of all kinds are essential seasonal viewing. No doubt the chance to enjoy a few mindless minutes of video diversion would be a welcome gift for those tired souls working the Christmas shift.</p>
<p>
As for &quot;Let It Go&quot; lifting spirits, I guess it beats another cerebral-cortex freezing chorus of &quot;Jingle Bells.&quot; Barely. No it doesn&#39;t.</p>
Advertising & BrandingHolidaysRKCR/Y&RU.K.VodafoneCreativeDavid GianatasioWed, 12 Nov 2014 17:19:33 +0000161381 at http://www.adweek.comAd of the Day: Winged Fairies Spread Magic and Joy in Marks & Spencer's Christmas Adhttp://www.adweek.com/news/advertising-branding/ad-day-winged-fairies-spread-magic-and-joy-marks-spencers-christmas-ad-161355
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/marks-spencer-fairies-hed-2014.png"> <p>
John Lewis went the <a href="http://www.adweek.com/news/advertising-branding/ad-day-john-lewis-may-have-already-won-christmas-its-adorable-penguin-ad-161258">heartwarming, emotional route</a> for Christmas, while <a href="http://www.adweek.com/adfreak/uk-pharmacy-boots-celebrates-family-its-quietly-lovely-christmas-ad-161298">Boots</a> and <a href="http://www.adweek.com/adfreak/waitrose-skips-whimsical-still-warms-hearts-its-christmas-ad-161288">Waitrose</a> took more down-to-earth approaches. Now, Marks &amp; Spencer eschews its <a href="http://www.adweek.com/news/advertising-branding/ad-day-marks-spencer-goes-down-rabbit-hole-opulent-christmas-spot-153656">celebrity focus of the recent past</a> to go full-on fantastical to celebrate the season.</p>
<p>
The retail chain has launched a glitzy, multi-faceted extravaganza via RKCR/Y&amp;R that asks Brits to search the skies for bringers of yuletide cheer. I&#39;m not talking about Santa and his reindeer, but Magic and Sparkle, two fairies who float overhead, dispensing joy wherever they go.</p>
<p>
The characters star in a big-budget 90-second spot directed by Philippe Andre via Independent Films. Julie London&#39;s swingin&#39; version of &quot;Fly Me to the Moon&quot; provides the soundtrack as the winged pair work wonders, transforming mundane gifts, and ordinary clothes hung out to dry, into fancier fare&mdash;presumably available at M&amp;S stores.</p>
<p>
They also engage in some matchmaking, return a lost cat to its owner and&mdash;in an odd dash of working-class whimsy&mdash;punch timecards to mark their enchanted day. (Do sprites have a union?)<br />
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&quot;The magic of Christmas is how it brings out that little part in all of us that wants to believe in the extraordinary,&quot; says Patrick Bousquet-Chavanne, executive director of marketing at M&amp;S. &quot;It&#39;s a moment to escape the realities of every day and give in to the joyfulness of the festive spirit. We wanted to capture that feeling.&quot;</p>
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The campaign was heavily teased on Twitter using the #FollowTheFairies hashtag. And Magic and Sparkle have been appearing in various locations throughout the U.K., treating folks to cakes, cookies and cosmetics, and even covering a school building in Cornwall with &quot;snow&quot; for wintry pre-Xmas festivities.</p>
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Some might find this take on the holidays too contrived or self-consciously commercial. In my view, it seems well-suited to a time of year when&mdash;let&#39;s be honest&mdash;most folks are longing to receive presents of one kind or another.</p>
<p>
Unlike John Lewis&#39;s penguin, M&amp;S&#39;s fairies venture out into the real world and actually deliver!</p>
<p>
<strong>CREDITS</strong><br />
Client: Marks &amp; Spencer<br />
Agency: RKCR/Y&amp;R<br />
Director: Philippe Andre<br />
Production Company: Independent Films</p>
Advertising & BrandingAd of The DayHolidaysMarks & SpencerRKCR/Y&RU.K.David GianatasioAgencyTue, 11 Nov 2014 15:53:28 +0000161355 at http://www.adweek.comGorgeous New Food Ad From Britain Will Make You Very, Very Hungryhttp://www.adweek.com/adfreak/gorgeous-new-food-ad-britain-will-make-you-very-very-hungry-159834
Alfred Maskeroni<img src="http://www.adweek.com/files/imagecache/node-detail/m-s-food-spot-hed-2014.jpg"> <p>
It&#39;s kind of obvious why humans are obsessed with food. It&#39;s delicious. It makes us feel good. And well, it keeps us alive.</p>
<p>
It seems rather simple to sell food, and it is. But as with any advertising, there&#39;s good and then there&#39;s great&mdash;and great food-porn ads are really, <a href="http://www.adweek.com/adfreak/youve-never-seen-food-commercial-quite-otherworldly-one-156806" target="_blank"><em>really</em> great.</a> They make you salivate and possibly lick the screen.</p>
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The latest in mouth-watering ads comes to us from Britain&#39;s RKCR/Y&amp;R for Marks &amp; Spencer. It&#39;s laden with all the drool-inducing techniques characteristic of good food spots&mdash;close-ups, slow-motion and time-lapse shots that all blend together in a perfect medley of deliciousness.&nbsp;</p>
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Take a look below at this treat guaranteed to satisfy your cravings, or amplify them.<br />
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Advertising & BrandingFood & BeverageMarks & SpencerRKCR/Y&RCreativeAgencyTue, 02 Sep 2014 18:56:35 +0000159834 at http://www.adweek.comBritish Ads Remember World War I Dead Who Aren't as Famous as Their Nameshttp://www.adweek.com/adfreak/british-ads-remember-world-war-i-dead-who-arent-famous-their-names-159400
David Kiefaber<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/every-man-remembered-hed-2014.png"> <p>
The Royal British Legion is behind a weighty ad campaign called <a href="http://www.everymanremembered.org/" target="_blank">&quot;Every Man Remembered,&quot;</a> featuring soldiers from World War I who share names with famous people a century later (although &quot;Tom Jones&quot; really is an insanely common name) and making the case that the soldier should be famous, too. Each ad provides a mini-biography of the featured soldier, including when and where he was killed.</p>
<p>
Heavy stuff, yes, but it&#39;s respectful and not gloomy or maudlin, to ad agency RKCR/Y&amp;R&#39;s credit. It&#39;s a pity organizations like this have to invoke celebrities at all, but at least they picked some relatively classy ones.</p>
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I doubt a Russell Brand execution would have gone over as well.</p>
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More images below.<br />
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Advertising & BrandingRKCR/Y&RU.K.WarCreativeAgencyFri, 08 Aug 2014 15:40:56 +0000159400 at http://www.adweek.comBBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympicshttp://www.adweek.com/adfreak/bbcs-sochi-ad-will-make-you-never-want-leave-house-much-less-compete-olympics-154997
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/bbc-sochi-olympics-hed-2014.jpg"> <p>
The BBC&#39;s official trailer for its coverage of next month&#39;s Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip&#39;s epic sweep and others lamenting its dark tone and dearth of emotional appeal.</p>
<p>
Created by RKCR/Y&amp;R and director Tomek Baginski, the film focuses on hyper-realistic winter desolation, its frames filled with frozen peaks, dagger-like ice formations and majestic pines toppling in plumes of snow. A booming narration by actor Charles Dance, as the voice of nature, begins: &quot;I am the dreadful menace. The one whose will is done. The haunting chill upon your neck. I am the conundrum.&quot; And he gets even more intense, warning: &quot;The ones that came before you. Stood strong and tall and brave. But I stole their dreams away. Those dreams could not be saved.&quot;</p>
<p>
Athletes appear around the one-minute mark, trekking across a lonely mountain pass, like some lost party of explorers inexplicably hauling skis, skates and hockey sticks in a haze of hypothermic delirium.</p>
<p>
Response has been decidedly mixed. Mostly I applaud the BBC for trying something a bit unexpected. If nothing else, the approach is sparking conversation and debate, fueling the promotional fires, while a more aspirational/feel-good spot, no matter how marvelously executed, would&#39;ve been predictable and perhaps left some viewers (and reviewers) feeling a bit numb.</p>
<p>
Yes, a focus on individual athletes or specific events might have been compelling, but the clip does well in positioning the Winter Games as an outsized, soul-stirring challenge, a war waged against almost mythic forces poised to smite us at every turn. The voiceover, from Tywin Lannister himself, drives home the point that the Olympics can be the ultimate game of thrones.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" src="//www.youtube.com/embed/4b9Ji7DvsjU?rel=0" width="652"></iframe></p>
Advertising & Branding2014 Winter OlympicsBbcOlympicsRKCR/Y&RSportsDavid GianatasioAgencyWed, 15 Jan 2014 18:54:32 +0000154997 at http://www.adweek.comAdweek's Top 5 Commercials of the Week: Nov. 1-8http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-nov-1-8-153683
Melissa Hoffmann<p>
It&#39;s been a particularly strong week for commercials. But which one was the best?</p>
<p>
Below, we&#39;ve got five great contenders. Was it the latest Call of Duty spot starring Megan Fox and set to a Frank Sinatra soundtrack? Or maybe it was Skype&#39;s emotional pen-pal story, Lego&#39;s touching father-son tribute, Yorkshire tea&#39;s whimsical ditty or Marks &amp; Spencer&#39;s lavish, star-studded Christmas ad.</p>
<p>
Watch them all below, and vote for your favorite. We&#39;ll name a winner later this afternoon. And if your favorite&#39;s not listed here, let us know in the comments.</p>
<p>
<span style="font-size:10; color:#ff0000"><strong>UPDATE</strong>: Congratulations to Skype and Pereira &amp; O&#39;Dell for winning this week&#39;s contest for best commercial with 37 percent of the vote.</span></p>
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Advertising & Branding72andsunnyCall of Duty: GhostsChristmasCreativeFood & BeverageMelissa HoffmannHolidays marketingholidays retailLegoMarks & SpencerPereira & O’DellRKCR/Y&RSkypeToysWe Are PiYorkshire TeaFri, 08 Nov 2013 12:18:58 +0000153683 at http://www.adweek.comAd of the Day: Marks & Spencer Goes Down the Rabbit Hole in Opulent Christmas Spothttp://www.adweek.com/news/advertising-branding/ad-day-marks-spencer-goes-down-rabbit-hole-opulent-christmas-spot-153656
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/ms-xmas-hed-2013.jpg"> <p>
RKCR/Y&amp;R&#39;s stylish pastiche of Alice in Wonderland, Aladdin and The Wizard of Oz for Marks &amp; Spencer is something between a stagy English <a href="http://www.thestar.co.uk/what-s-on/out-about/video-it-s-panto-time-in-doncaster-1-6220204" target="_blank">panto</a> and a catwalk presentation. But what really looks expensive are the actors&mdash;Rosie Huntington-Whiteley, whose legs (well, legs, etc.) were <a href="http://www.youtube.com/watch?v=Z1KeWcJt6XE" target="_blank">immortalized on film</a> by Michael Bay in Transformers 3; David Gandy; and a very brief appearance by Helena Bonham Carter as the Wizard (and also the woman who catches Toto, who sort of does double-duty for the White Rabbit in this spot).</p>
<p>
For those unfamiliar with the chain, Marks &amp; Spencer is basically Target for English people, and it takes great pride in its annual Christmas telly advert, which is now premiering on the [insert Brit euphemism for Internet]&mdash;specifically, YouTube and the company&#39;s own website.</p>
<p>
It&#39;s fine. Everybody&#39;s gorgeous, of course, especially Huntington-Whiteley, whose glee at taking the little clutch from the Mad Hatter&#39;s table makes me want to buy her a pony. But it&#39;s a little sanitized. The last time I saw characters from The Wizard of Oz and Alice in Wonderland together, it was in Alan Moore&#39;s incredibly disturbing graphic novel Lost Girls <a href="http://www.bleedingcool.com/2013/10/20/lost-girls-pulled-off-new-zealand-library-shelves-in-order-for-it-not-to-be-censored/" target="_blank">(recently banned in New Zealand!),</a> so perhaps I&#39;m just longing to be bothered or surprised by something. Bonham Carter, interestingly, is the only performer here who has lines.</p>
<p>
The practical effects here are very good, notably the emergence of Bonham Carter&#39;s monstrous cranium from the Wizard&#39;s big green door. In fact, the whole two-and-a-half-minute spot, directed by Johan Renck, has kind of a pop-up-book aesthetic that&#39;s probably the most interesting thing about the ad.</p>
<p>
&quot;Believe in magic and sparkle!&quot; exhorts the tagline at the end. Sold on the sparkle. The magic, less so.</p>
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<p>
<strong>CREDITS</strong><br />
Director: Johan Renck<br />
Agency: RKCR/Y&amp;R<br />
Creatives: Pip Bishop, Chris Hodgkiss<br />
Producer: Sally Pritchett<br />
Business Director: Priya Patel<br />
Planning Director: Alison Hoad<br />
Media Company: Walker Media<br />
Production Company: Black Label Productions<br />
Producer: Annabel Ridley<br />
DoP: Simon Chadoir<br />
Editor: Art Jones at Work<br />
Post Prod Producer: Paul Branch<br />
Post Prod Supervisor: Tom Harding<br />
Post Production: MPC<br />
Colorist: Jean-Clement Soret<br />
Composer: Guy Farley<br />
Music Supervision: Dan Neale at Native<br />
Audio Post: Aaron Reynolds at Wave</p>
Advertising & BrandingAd of The DayHolidaysMarks & SpencerRKCR/Y&RCreativeSam ThielmanWed, 06 Nov 2013 18:49:07 +0000153656 at http://www.adweek.comHotels.com Creative Review Is Underwayhttp://www.adweek.com/news/advertising-branding/hotelscom-creative-review-underway-151830
Gabriel Beltrone<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/hotel-bell-hed-2013.jpg"> <p>
Travel accommodations website Hotels.com is reviewing its creative advertising account.</p>
<p>
The lead role is currently handled by Y&amp;R in Chicago, which <a href="http://www.adweek.com/news/advertising-branding/hotelscom-shifts-creative-yr-105441" target="_blank">won the business in 2009</a>. Y&amp;R declined to comment on the review, or whether the agency would defend.</p>
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The search is understood to be well underway, with requests for information due back from participating agencies in coming days. A full list of contenders could not be immediately determined.</p>
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Hotels.com, based in Dallas, Texas, spent $39 million across media in 2012, with about $30 million of that amount going to television, per Kantar estimates.</p>
<p>
Ark Advisors in New York is handling the review process for Hotels.com. The search consultant also handled the 2007 review that saw the account land at TBWA\Chiat\Day in New York, the lead creative agency for the brand before Y&amp;R.</p>
<p>
Ark Advisors referred calls to the client. Representatives for the brand did not return calls before press time.</p>
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Hotels.com is owned by online travel giant Expedia, based in Bellevue, Washington, which <a href="http://www.adweek.com/adfreak/expedia-joins-heineken-sending-people-random-places-short-notice-151805" target="_blank">uses 180LA as its lead creative agency</a>.</p>
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Competitor Booking.com, owned by Priceline, at the beginning of this year <a href="http://www.adweek.com/news/advertising-branding/ad-day-bookingcom-146688" target="_blank">moved into the U.S. advertising marketing</a> with work from its agency, Wieden + Kennedy Amsterdam.<br />
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Advertising & BrandingExpediaHotels.comreviewsRKCR/Y&RY&RTue, 13 Aug 2013 20:10:07 +0000151830 at http://www.adweek.comAd of the Day: Virgin Atlantichttp://www.adweek.com/news/advertising-branding/ad-day-virgin-atlantic-146217
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/virgin.jpg"> <p>
As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let you glimpse the future&mdash;and even change it for the better? Could you make paper airplanes before you could crawl?</p>
<p>
If you answered yes to any of these questions, you should stop what you&#39;re doing and go work at Virgin Atlantic.</p>
<p>
All sorts of outlandishly precocious children grow up to become Virgin Atlantic workers in RKCR/Y&amp;R&#39;s stylish, fantastical, tongue-in-cheek launch spot for the carrier&#39;s new global campaign. Styled as a kind of faux movie trailer&mdash;cut into 30-, 60- and 90-second TV edits, as well as a cinema version and a two-minute online spot&mdash;the spot celebrates the airline&#39;s staff as literal superheroes. Their special gifts include rapid reflexes, preternatural intuition, creative problem solving and heightened empathy. Naturally, as adults, they rendezvous in Virgin&#39;s ranks as cabin crew, ground staff, designers and pilots.</p>
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The tagline: &quot;Virgin Atlantic. Flying in the face of ordinary.&quot;</p>
<p>
Launched with the new year, the campaign is unapologetically nostalgic and retro, but knowingly so. Air travel hasn&#39;t been glamorous in decades, yet Virgin brings back some of that attitude&mdash;along with the attendant fashion and sex appeal&mdash;but in a way that&#39;s exaggerated and borders on self-parody. Promising superhuman staff, in the end, is no promise at all. But in typical Virgin style, the carrier builds the whole campaign around such false claims, and expects you to quit worrying and just enjoy it. And it works&mdash;largely due to the skillful direction by Partizan&#39;s Antoine Bardou-Jacquet.</p>
<p>
The airline explicitly wants to &quot;bring the glamour and fun back into long-haul travel,&quot; says Simon Lloyd, its director of marketing. Mark Roalfe, chairman and executive creative director at RKCR/Y&amp;R, adds: &quot;We wanted to bring to life that special spark that makes the people at Virgin different. I think the film really captures that, but with the tongue-in-cheek tone of voice that we&#39;ve built with Virgin over the last 18 years.&quot;</p>
<p>
True glamour may be gone from air travel for good. But in the ads, if nothing else, you can still count on Virgin to make it fun.<br />
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<strong>CREDITS</strong><br />
Client: Virgin Atlantic<br />
Clients: Simon Lloyd, Breda Bubear, Hamish Rickman<br />
Agency: RKCR/Y&amp;R, London<br />
Executive Creative Director: Mark Roalfe<br />
Creative Partners: Pip Bishop, Chris Hodgkiss<br />
Business Director: Vicky Jacobs<br />
Producer: Jody Allison<br />
Production Assistant: Flo Clive<br />
Music Producer: Dan Neale<br />
Production Company: Partizan<br />
Service Company: Stillking<br />
Director: Antoine Bardou-Jacquet<br />
Producer: David Stewart<br />
Directors of Photography: Andre Chemetoff, Damian Morisot<br />
Production Designer: Nick Ellis<br />
Editing House: Work Post<br />
Editor: Bill Smedley<br />
Postproduction: MPC<br />
Lead Visual Effects Supervisor: Rob Walker<br />
Lead 3-D Supervisor: Jim Radford<br />
Postproduction Producer: Julie Evans<br />
Sound Studio: Wave Studios&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br />
Sound Engineer: Aaron Reynolds<br />
Composer: Guy Farley</p>
Advertising & BrandingAd of The DayAirlinesEuropeRKCR/Y&RU.K.Tim NuddCreativeAgencyWed, 02 Jan 2013 15:14:22 +0000146217 at http://www.adweek.comHard-Hitting PSA Shows British Boys What Rape Looks Likehttp://www.adweek.com/adfreak/hard-hitting-psa-shows-british-boys-what-rape-looks-138765
David Kiefaber<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/homeoffice_rape1.jpg"> <p>
The U.K.&#39;s Home Office and RCKR/Y&amp;R teamed up for an ad campaign to educate British teenagers on what constitutes rape, since apparently most of them have no idea. The spot doesn&#39;t pull many punches, asking teens, &quot;If you could see yourself, would you see rape?&quot; The companion video features short interviews with a Home Office rep, an ad agency spokesman, and one of the actors, who gently but repeatedly reinforce the idea that boys don&#39;t understand the limits of aggressive sexual behavior and girls need the self-confidence to say no to unwanted sexual pressure. According to the <em>Telegraph</em>, research suggests that &quot;33 per cent of teenage girls and 16 per cent of boys &hellip; have experienced <a href="http://www.telegraph.co.uk/news/uknews/9123197/Home-Office-releases-hard-hitting-rape-awareness-campaign-advert-aimed-at-teenagers.html" target="_blank">some form of sexual violence from a boyfriend or girlfriend,&quot;</a> so the concern is more than warranted. It&#39;s also a bad sign, I think, that many of the online reports about this campaign have comments disabled.</p>
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<object height="302" width="484"><param name="movie" value="http://www.youtube.com/v/WIX9oREk8Fw?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="302" src="http://www.youtube.com/v/WIX9oREk8Fw?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="484"></embed></object><br />
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Advertising & BrandingEuropePSAsRapeRKCR/Y&RTue, 06 Mar 2012 14:15:36 +0000138765 at http://www.adweek.comAd of the Day: BBChttp://www.adweek.com/news/advertising-branding/ad-day-bbc-137095
Gabriel Beltrone<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/bbc-whales.jpg"> <p>
Sir David Attenborough may finally be moving on from the BBC, but he still wants viewers to watch the network&#39;s glossy nature docs.</p>
<p>
Last week, following the final episode of the Attenborough-narrated cold-climes series <em>Frozen Planet</em>, the BBC aired a two-minute trailer subtly celebrating the 60-odd years that the iconic TV personality has spent working on non-fiction programming for the network. Visually, the spot, from ad agency RKCR/Y&amp;R, doesn&#39;t deviate far from the staple shots of most natural science shows. Brightly colored birds, time lapses of blooming flowers, panoramas of majestic terrain, and pensive baboons all make their obligatory appearances. But the voiceover, a spoken-word rendition of the Louis Armstrong classic &quot;What a Wonderful World&quot; performed by Attenborough, uses the images to illustrate the lyrics of the song&mdash;stringing the montage together into a narrative neatly packages the sense of marvel that marks the genre&#39;s core appeal, not to mention its tendency to anthropomorphize animals.</p>
<p>
According to RKCR/Y&amp;R&#39;s blog, the last episode of <em>Frozen Planet </em>was Attenborough&#39;s <a href="http://blog.rkcryr.com/?p=2706" target="_blank">&quot;final appearance on the BBC. Ever.&quot;</a> That doesn&#39;t mean, though, that the 85-year-old is done working. He reportedly has <a href="http://realscreen.com/2011/05/19/attenborough-to-front-third-3d-doc-for-sky/" target="_blank">two nature documentary projects</a> currently under way with <a href="http://www.dailymail.co.uk/tvshowbiz/article-1344511/Sir-David-Attenborough-says-BBC-needs-cut-backs-defects-Sky.html" target="_blank">BBC rival Sky.</a> &quot;It&#39;s a wonderful world, watch it with us,&quot; reads the BBC trailer&#39;s tagline.</p>
<p>
<em>Frozen Planet</em> came under fire this week for allegedly misleading viewers by using footage of newborn polar bears from a Netherlands zoo, instead of the Arctic. Attenborough responded by arguing that untamed nursing bear mothers generally don&#39;t respond well to uninvited guests. &quot;If you had tried to put a camera in the wild in a polar bear den, she would either have killed the cub or the cameraman,&quot; he pointed out, <a href="http://www.dailymail.co.uk/news/article-2073024/BBCs-little-white-lie-Polar-bear-cubs-filmed-Frozen-Planet-zoo-Arctic.html" target="_blank">according to the <em>Daily Mail</em>.</a> We don&#39;t know much about science, but we&#39;re pretty sure that&#39;s nonsense talk, and he&#39;s just a scaredy-cat charlatan.</p>
<p>
That&#39;s probably why the show&#39;s producers replaced him for the U.S. version of the show. Launching in March on Discovery (which incidentally, put out its own <a href="http://www.youtube.com/watch?v=at_f98qOGY0" target="_blank">Earth-themed, sing-song, feel-good ad</a> in 2008), the first six episodes of the American <em>Frozen Planet</em> will be narrated by a bona-fide, red-blooded nature expert: actor Alec Baldwin.<br />
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<strong>CREDITS</strong>:<br />
Client: BBC<br />
Agency: RKCR/Y&amp;R, London<br />
Creatives: Ted Heath, Paul Angus<br />
ECD: Mark Roalfe<br />
Business Director: Jo Bacon, Holly Smith<br />
Account Director: Josh Harris</p>
Advertising & BrandingTelevisionAd of The DayBbcEuropeRKCR/Y&RTue, 13 Dec 2011 22:04:17 +0000137095 at http://www.adweek.comCarnival Cruise Lines Eyes 3 Shops for U.K. Accounthttp://www.adweek.com/news/advertising-branding/carnival-cruise-lines-eyes-3-shops-uk-account-136690
Andrew McMains<p>
For its expansion in the U.K. market, Carnival Cruise Lines won&rsquo;t be using its U.S. agency.</p>
<p>
Arnold handles Carnival&rsquo;s U.S. creative account but isn&rsquo;t among the finalists for the U.K. assignment, which is new and will be backed by an estimated $10 million in media spending.</p>
<p>
The U.K. business contenders are M&amp;C Saatchi, RKCR/Y&amp;R, and Karmarama.&nbsp;Final presentations are slated for next month with a decision expected shortly thereafter. Ark Advisors in New York is managing the process.</p>
<p>
The review coincides with a competitor&rsquo;s search for a U.K. market agency. Royal Caribbean&rsquo;s review&nbsp;<a href="http://www.campaignlive.co.uk/news/1100750/ " target="_blank">began in October</a> and also is believed to be in the late stages.</p>
<p>
The Miami-based Carnival spends considerably more in media domestically, compared to other markets. U.S. media spending totaled nearly $60 million last year&mdash;up 33 percent from about $45 million in 2009, according to Nielsen. Those figures don&rsquo;t include online spending.</p>
<p>
Arnold and fellow Havas agency MPG have handled Carnival&rsquo;s U.S. creative and&nbsp;media accounts, respectively, on the brand since 2008, when they won the&nbsp;business after a review. Ark managed that search as well. Ark did not return&nbsp;calls, but a Carnival representative confirmed the finalists and the&nbsp;timeframe for selecting an agency.</p>
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Advertising & BrandingArk AdvisorsCarnival Cruise LinesKarmaramaM&c SaatchiReviewAndrew McMainsWed, 23 Nov 2011 12:07:48 +0000136690 at http://www.adweek.com