Cowboys Stadium Blog

Tag Archives: Wholly Guacamole

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Word is circulating that the New York Giants and Jets might soon have a naming rights sponsor for their expensive new stadium. That number is estimated at $18 million per year, which is close but slightly smaller than the $20 million per year secured by the New York Mets for Citi Field.

If that deal is signed in New Jersey, that would leave Cowboys Stadium as one of 10 NFL teams (out of 31 stadiums) without a naming rights deal. And it would also be the only one built in the last decade to miss out on the naming rights payday (although Jerry Jones has plenty of sponsors from Papa John’s Pizza to Wholly Guacamole).

It’s tough to know what an $18 million deal for the Giants and Jets means for the Cowboys. One argument is that the Cowboys could get more since it’s one of the world’s most recognized sports brands. The other argument is that New Meadowlands Stadium should command a higher price since there will be twice as many football games played there and it’s in the nation’s number one media market and the nation’s financial center.

It seems there may be no limit to the “official” items associated with the Dallas Cowboys. Best Maid Pickles of Fort Worth announced yesterday that the company is now the Official Pickle of the Dallas Cowboys

According to a news release, the formal relationship extends marketing efforts with the Dallas Cowboys throughout the 2011 season. Best Maid will begin promoting the official pickle in advertising and special packaging. The pickle will be in the game program, mentioned on game-day broadcasts on The Fan (105.3 FM) and on in-stadium electronic signage at Cowboys Stadium. Dallas Cowboys themed packaging will begin arriving on pickle jars on retail grocery store shelves by the middle of the football season.

The Cowboys made headlines last year when they signed on another local company, Wholly Guacamole, as official guacamole.

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