"Under the direction of Monica Paul, one of the country's top sports marketing and event executives, we have reached a level of success that we are now ready for the next step in transitioning to the Dallas Sports Commission," said Jones.

The Dallas Sports Commission will build upon the solid foundation of past events of the sports marketing department of the Dallas CVB. In the past six years, the Dallas CVB sports marketing department has hosted over 200 events with a total economic impact of $1.039 billion. The DSC has already booked more than 35 future events with a projected economic impact of $452 million.

"Dallas was the largest city in the country without a sports commission. The transition to the Dallas Sports Commission will allow us to expand our revenue generating opportunities, portfolio of events, partners, expertise and brand visibility in order to attract more sporting events to Dallas," said Dave Brown, outgoing Dallas CVB Board President and General Manager of the American Airlines Center.

Paul has been named Executive Director of the Dallas Sports Commission, one of only four women in the U.S. to currently lead a large-market sports commission. As the Vice President of Sports for the Dallas CVB, she has spent the last six years enhancing Dallas' acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur events and meetings.

"The transition to a sports commission will change how we are perceived within the sports industry," said Paul. "The staff of a sports commission has vast sports and event experience and often times will be the operations and event staff to host or operate the event, giving more value and commitment to the event rights holder."

Currently, the Dallas Sports Commission is in the final bid process for the NCAA Women's Final Four for 2017-2020 and has identified other high profile events to bid on. The DSC will continue to strongly pursue amateur, grassroots, collegiate and professional championship events to bring to Dallas.

The Dallas Sports Commission will be a division of the Dallas CVB and will have an advisory board consisting of members from at-large sports organizations and appointed members of the Dallas CVB Board of Directors. The board will allow the DSC to extend its reach within the community as well as continue to accomplish its mission. Members of the board will be announced in December.