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Global 500

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

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Nissan Motor

Japan’s second-largest automaker, after Toyota, Nissan increased production 1.4% in 2015 and set a personal sales record with 5.4 million units sold worldwide. In the U.S., Nissan’s sales increased 7% over 2014, thanks to a bump in truck and SUV sales fueled by cheap gas prices and low interest rates. However, cheaper prices at the pump weighed down sales of the company’s Nissan Leaf electric car. Nissan has also launched a new semi-autonomous driving technology, called ProPilot, that is meant to assist drivers in certain situations and is different from hands-free driving technology.