Why? I don't think it's strange at all. He had a huge song this year. She appeals to the South American market a lot. She's bigger there than in some anglophone countries (I mean, DEMI was a Diamond record in Brazil, which is one of his key markets). He clearly wants another hit on the radio in the US, something not really granted only by his name, and she comes from a #1 pop hit (plus she's just given Cheat Codes their first hit on the radio in the country). She was always kind of a radio darling in the US since GYHAB. Even her minor hits got played a lot (RDC and NL for example). And now she is in an even better place.

I think it's a smart collab for both. Don't know how it will do, but I guess it can only help their career.

Why? I don't think it's strange at all. He had a huge song this year. She appeals to the South American market a lot. She's bigger there than in some anglophone countries (I mean, DEMI was a Diamond record in Brazil, which is one of his key markets). He clearly wants another hit on the radio in the US, something not really granted only by his name, and she comes from a #1 pop hit (plus she's just given Cheat Codes their first hit on the radio in the country). She was always kind of a radio darling in the US since GYHAB. Even her minor hits got played a lot (RDC and NL for example). And now she is in an even better place.

I think it's a smart collab for both. Don't know how it will do, but I guess it can only help their career.

I really wanted him to release a duet with Christina Aguilera. They've worked together before on her 'Mi Reflejo' album and I think she would appeal to the Latin market more than Demi. Also, it would've been a good opportunity for her to score a hit again. That said, I think Demi is another good choice for a duet with a female singer. I like her

Well the choice does make sense, she has stable success and this year has been good for her. I'm sure the song won't be nearly as big as Despacito, but it should still be bigger than most of Demi's hits, especially in SA. So it's a win for her! Idc about him

Why? I don't think it's strange at all. He had a huge song this year. She appeals to the South American market a lot. She's bigger there than in some anglophone countries (I mean, DEMI was a Diamond record in Brazil, which is one of his key markets). He clearly wants another hit on the radio in the US, something not really granted only by his name, and she comes from a #1 pop hit (plus she's just given Cheat Codes their first hit on the radio in the country). She was always kind of a radio darling in the US since GYHAB. Even her minor hits got played a lot (RDC and NL for example). And now she is in an even better place.

I think it's a smart collab for both. Don't know how it will do, but I guess it can only help their career.

not at all, you're confusing two totally different markets. demi lovato DOESN'T appeals to the spanish-speaking market, in fact english music is barely relevant in latin america nowadays except for maybe brazil which speaks portuguese and like i said its a different market with different tastes from those who speaks spanish.brazil does tend to consume english music more often, but latin america (all the other countries which speaks spanish) only listens to their own spanish reggaeton songs nowadays as their mainstream music because english music doesn't appeals to them like it maybe did a decade ago.

check the top 10/20 spotify charts of the more than 20 spanish speaking countries and you'll find mostly reggaeton songs (in spanish), barely any english song IF its really huge enough or none at all. the radios only plays reggaeton there.

Why? I don't think it's strange at all. He had a huge song this year. She appeals to the South American market a lot. She's bigger there than in some anglophone countries (I mean, DEMI was a Diamond record in Brazil, which is one of his key markets). He clearly wants another hit on the radio in the US, something not really granted only by his name, and she comes from a #1 pop hit (plus she's just given Cheat Codes their first hit on the radio in the country). She was always kind of a radio darling in the US since GYHAB. Even her minor hits got played a lot (RDC and NL for example). And now she is in an even better place.

I think it's a smart collab for both. Don't know how it will do, but I guess it can only help their career.

I did not know that, well now it makes ore sense

he's wrong though, like i said the only latin america country that listens to english music more often is brazil which speaks portuguese, all the other latin american countries which speaks spanish (more than 20), including spain, only listens to spanish reggaeton and demi lovato isn't huge there at all.her song "sorry not sorry" which was huge in the US is unknown for latin americans, like i said they only listen to reggaeton or other songs in spanish.

When I say she appeals to the SA market I don't mean she's huge there. He wanted to collaborated with an American pop singer, and Demi is well liked in SA for being an english speaking singer. That's it. He doesn't need someone huge in SA. He is the one. But still, he probably wanted someone that appealed somehow to that market. Demi kinda does that (her latina heritage, for instance). I know the market there is dominated by spanish music. But she still has a diamond record in Brazil and gold records in Mexico, Argentina, Chile. Meaning she has a good following there, even though her songs aren't really big. So yeah, for being a foreign act she's quite known. I am sure there's more than that behind this choice too.

Teo wrote:When I say she appeals to the SA market I don't mean she's huge there. He wanted to collaborated with an American pop singer, and Demi is well liked in SA for being an english speaking singer. That's it. He doesn't need someone huge in SA. He is the one. But still, he probably wanted someone that appealed somehow to that market. Demi kinda does that (her latina heritage, for instance). I know the market there is dominated by spanish music. But she still has a diamond record in Brazil and gold records in Mexico, Argentina, Chile. Meaning she has a good following there, even though her songs aren't really big. So yeah, for being a foreign act she's quite known. I am sure there's more than that behind this choice too.

I can. Agree with this.I can't think of a huge American artist having a "huge" following in Latin America besides Demi and Selena. Ariana comes after them here. Demi has been appealing to teens a lot , magazines and news papers sometimes would have news of her, not a lot but sometimes. Her music is played in radios and people know of her. In her demographics she's definitely known.