IHOP reveals the ‘b’ in its new name, IHOb, stands for burgers

The restaurant chain announced Monday that the "b" in IHOb stands for burger.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today.

Steak n' Shake has yet to respond to what is clearly a gauntlet being thrown down, but Twitter was only too happy to let IHOp, sorry I mean IHOb, know how they felt about the switch. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. It also tweeted, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

Then again, there was plenty of skepticism to go around since the company's news release vaguely declares the name change is in effect "for the time being". "We're always going to be IHOP", he said moments after saying they weren't IHOP.

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