To be truly successful in marketing and advertising, we need to understand Behavioral Economics (BE) at a deep level in order to most effectively influence potential clients and/or customers.

Long before BE had a name, marketers were implementing it, for instance, Three for the price of two offers. Yet, despite marketing industry leadership use of BE, to this day, few utilize BE principles in a systematic way.

Solid BE marketing management works like magic to make seemingly irrational purchasing patterns more predictable. Understanding exactly how small changes to the details of an offer can influence the way people react is crucial to unlocking significant value-driven marketing technique and dominance.

Marketing professionals worth their salt know: ‘the ground is moving beneath our feet’. Fickle consumers are more demanding, enlightened and empowered. Hence, maintaining brand control is harder than in the past.