“Jeff brings a much-needed, renewed perspective to the bike industry. His massive experience from other sports, coupled with his spirited energy and commitment to success, made him the ideal choice for our growing brand,” said Brian Cameron, director of product development at Bellwether.

Said Tyson: “I’m very eager and excited to join the Bellwether team with its newly improved product line and work to grow Bellwether into one of the leaders in the cycling apparel industry.”