The story of Nice ‘n’ Naughty began with the opening of our first sex shop in Chester in 1999. From then on we set out to create a new era in the retailing of adult products such as vibrators, dildos, anal sex toys, bondage gear, lubricants, condoms and much, much more in our stores.

On the one hand, as we are a chain of licensed sex shops our range is much more extensive and raunchier than a non-licensed "high street" outlet is allowed to be. On the other hand, we wanted to get away from the male orientated, seedy image of licensed sex shops. With that in mind, Nice ‘n’ Naughty stores are famously bright and clean and they are all female, male and couple friendly and managed by well trained and helpful staff. We welcome people of all sexual orientations: straight, gay, bi-sexual, lesbian or transsexual and aim to make everyone feel as comfortable as possible while they shop with us, whatever their budget. Check out our new crossdressing and transvestism section!

The Nice ‘n’ Naughty formula has been so successful that we have now grown into a chain of 11 adult stores found in Bangor, Bolton, Brighton, Bristol, Chester, Leeds, Liverpool, Newcastle, Southport, Warrington and Wigan. Nice ‘n’ Naughty has also been voted the "Best Adult Retail Chain in the UK" for six years and in 2008 and 2009 was garlanded with the title of "Best Retail Chain" at the prestigious European E-line awards. Our commitment to developing a professional and motivated team is also reflected by our award of the Investors in People certification, the only company in the adult products industry to achieve it.