The parade, in its 90th year, included marching bands and floats to go along with Hello Kitty, Snoopy, Paddington and other giant balloons

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Thousands of people lined the streets Thursday amid heavy security including bomb-sniffing dogs and portable radiation detectors as iconic inflatable balloons, costumed characters and clowns floated, marched and danced their way through New York City for the Macy's Thanksgiving Day Parade.

Revelers cheered and yelled, "Thank you!" as police walked the parade route, and the crowd gave special attention to the New York Police Department marching band.

Spectators — sometimes standing 10 deep — held signs and balloons as they watched Santa Claus and his reindeer, Ronald McDonald and SpongeBob SquarePants pass by. Charlie Brown led the signature balloons as the parade kicked off with a ceremonial ribbon-cutting before the parade made its way down to Macy's flagship store on 34th Street.

Clowns carrying bundles of balloons rode down the parade route as marching bands from across the country entertained revelers. Costumed characters and dozens of celebrities, including singers Tony Bennett and Sarah McLachlan and Olympic gold medalist Laurie Hernandez, were among the attendees.

Annie Quinn traveled more than three hours from Albany to attend the parade with her cousin and two sisters — all three dressed in turkey costumes — scoring prime front-row seats along the route.

But amid the fun, high-fives and cheers, there was an air of uncertainty about the possibility of an extremist attack after a recent posting in an English-language Islamic State group magazine that called the parade "an excellent target." Nevertheless, the parade went off without a hitch Thursday.

A group of animal rights activists briefly walked into the parade route, holding signs and shouting "It's not food, it's violence." They were removed by police. The group, Direct Action Everywhere, released a video of the protest.

More than 80 sanitation trucks filled with sand were parked at intersections and other places, acting as barriers against any kind of attack. The NYPD said the sanitation trucks, which they have used before, would play a bigger role at this year's parade in the wake of the cargo truck attack in Nice, France, that killed more than 80 people.

In addition to more than 3,000 uniformed and plainclothes officers, bomb-sniffing dogs and officers with assault weapons and portable radiation detectors walked among the crowds.

At least one spectator said the intensive security made her feel secure.

"There are so many police officers out here you can't help but feel safe," said Sarah Bender, who brought her two young sons to watch the parade. "It's a day to have fun, watch the balloons and celebrate with your family. You can't spend your life worrying about what could happen."