The Retailers Association of India recognises Nucleus Vision

New technology that aims to disrupt the status quo faces resistance from any industry that it aims to operate in. However, Nucleus Vision has had quite the opposite experience. After glowing endorsements from Shoppers Stop and the Future group, India’s not for profit retail think tank, the Retailers Association of India (RAI), has given Nucleus Vision its nod of approval.

He said, “I strongly believe that this will change the way retailers interact with their customers on the shopfloor. This will change the way we give customers value at the shopfloor and it will change the way customers transact at retail outlets.”

The RAI is an advocacy group for retailing in India and works with all levels of government and other stakeholders. Apart from being the industry liaison to the government, the RAI also conducts networking events, knowledge workshops as well as conducts research activities in India’s retail space. Kumar Rajagopalan further added that the RAI would look to associate with Nucleus Vision in the coming future.

He said, “At RAI, we’re very keen to see how technology changes the retail landscape in India. We believe that technologies like Nucleus Vision will change how retailers interact with their customers.”

Check out Kumar Rajagopalan’s full video testimonial here:

About RAI:

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all stakeholders for creating the right environment for the growth of modern retail industry in India. We encourage, develop, facilitate and support retailers to modernize and adopt best practices that will delight customers.

Nucleus Vision is an Internet of Things (IoT) and Blockchain based customer identification platform that allows brick-n-mortar retailers to identify any customer who walks into a store, in real-time, using Nucleus’ proprietary ION sensor technology. Nucleus ION sensors don’t depend on any RFID, WiFi or Bluetooth, or even facial recognition technologies to operate. Nucleus empowers retail stores with the intelligence layer of customer data, that was till date only limited to online e-commerce experiences.

Founded in 2014 at Harvard University, Nucleus (formerly known as Bell Boi Inc) is backed by Tim Draper, Reliance Capital, IndusAge Partners and several other prominent industry players. Nucleus has over 30 employees spread across San Francisco and India.