New Product Launch: Your Destination, Delivered

With so much work done to get to this point, your new product launch must be flawless. SBI’s team can help your organization create not only a perfect launch plan, but also the metrics and tracking methods to know whether your launch hit its target.

Phase 12: Launch Execution

SBI’s consultants can help your company execute the launch plan to achieve the product’s business objectives.

The Problem

You haven’t sustained your execution for your product to gain traction in the marketplace. All the planning and development in the world will not overcome poor execution. New initiatives die easy, as do new products. Only with a sustained effort can you overcome organizational and customer inclination to revert to old products. Are you letting “plan fatigue” around this new product preventing you from meeting business objectives?