Through the lens of 50 years, my view is that Design Research — that inspired me all those years ago — has failed to recognize, accommodate and utilize the emerging information and communication technologies (ICT). Whereas the success of the Society is a matter of satisfaction, I believe that it has failed to embrace the new technologies that have transformed how we design and understand the complex human activity of design decision-making. This technology , whether the DRS wants it or not, is a paradigm shift.