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Contest summary

Professional, Powerful and prestigious are big focus points. The dragons are some of the wealthiest and smartest business people in the world and they want to b

Target Audience

With millions of viewers the show attracts a truly dynamic audience. Although the show focuses on businesses and inventors the show attracts a wide range of viewers. Make sure to visit the website for inspiration and further information, http://www.cbc.ca/dragonsden/ . Please be aware this contest is for promotional purposes and there is no guarantee that the winning logo will replace the logo currently used.

What our logo should communicate

Professional, Powerful and prestigious are big focus points. The dragons are some of the wealthiest and smartest business people in the world and they want to be represented by a logo that illustrates their success. See the attached document to see the logo that the show is currently using. The dragons have all been where these new business owners have been themselves, so you better not walk into the Den unprepared. It takes more than passion to convince these boardroom giants that your idea is worth their attention. The Dragons are ruthless and rightly so - it's their own personal money on the line.

First impressions on our logo should be

Wow!

We want people to come out of the box... boldness is key to winning this contest... top entries will be presented to the Dragon's with the Cameras rolling on May 11th.

We want this in our logo

Maybe Dragons... maybe not... maybe it's more iconic... maybe characters from the show... maybe a really slick "DD" or a wordmark... we want variety.... if you want to be on TV... stand out.

Additional comments for the designers

Crowdtourney.com will continue to promote the top entries through our blog, international press releases as well as Television airtime. All designs used on TV will require vector files even before the winner is decided. Rights of your work will not be transfered unless you are the winning designer.

Styles we are interested in:

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.