The British actor-musician is named the newest ambassador for Mr. Burberry EDP London-inspired campaign.

The campaign for the new Mr. Burberry Eau de Parfum is about the anticipation of a night with a love. How do you get ready for a night out, and what’s the best part of anticipating such a night?
There’s nothing quite like the feeling of being excited for a night out, especially if you are anticipating spending it with someone special. The best part of looking forward to it is just that: when it’s nearly time to go, you are getting ready and walking out of the door. You know you have the whole night ahead of you to enjoy.

Would you say that London is different at night versus the daytime?
London at night is like a new city: more romantic, full of fun and flair. It’s when people are out to dress up or relax and have a good time, but the hustle and bustle of all walks of life are still all around you. London never sleeps.

What do you like about the Mr. Burberry scents?
I love the smell of both fragrances. The Mr. Burberry Eau de Toilette is brighter in smell: morning fresh, almost, yet zesty and light. The Mr. Burberry Eau de Parfumis a deeper, woodier fragrance – it’s almost more of a romantic scent.

In three words, how would you describe the new Mr. Burberry Eau de Parfum?
Woody. Romantic. Warm.

Image by Burberry

How do you think a man should wear fragrance?
If a man enjoys wearing a fragrance, I think it’s nice to have a day scent and a night one. I would apply Mr. Burberry Eau de Toilette in the morning around the neck and chest area just after a shower. Then if I’m going out later, I’ll wear Mr. Burberry Eau de Parfum.

There are some new grooming products in the Mr. Burberry line: Aftershave Balm, Face Scrub and Hair and Beard Clay. Do you have any favourites of these?
My favourites are the Mr. Burberry Face Scrub and Mr. Burberry Aftershave Balm; they smell amazing and are not too strong, just this lovely hint of the fragrance on your skin.

Do you feel British men have a distinct style, attitude and outlook versus, perhaps, men from other countries – and what do you think the difference is? Does this refer to you, too?
I think British men are not afraid of being who they are and look how they want to look. They don’t take themselves too seriously and can be quite irreverent, and I think this characterises their style. I’d like to think this applies to me, too.