How to Sell and Advertise on Facebook

Learn how to advertise your shop on Facebook and start running your online dropshipping business with Oberlo today! It’s free!

How to Advertise on Facebook: Facebook Marketing Guide For Beginners

Want to learn how to advertise on Facebook? With over 1.9 billion active monthly Facebook users, it’s no wonder why Facebook marketing is so popular with businesses around the world. Facebook’s ad platform allows businesses to market to customers globally, target specific audiences, and remarket to them on Facebook and Instagram.

To advertise on Facebook, you’ll need to have a Facebook business page. On your page, you can regular add product images, blog post links, or funny graphics to build a following. When you advertise on Facebook, customers who see your ad will see a link to your business page where they can see how many likes your page has and the content you post on your page. Updating your page regularly can be beneficial as it keeps your brand at top of mind. You can also post links back to your store for customers to buy your product.

When you advertise on Facebook, you can choose from a range of targeting options. For example, you can choose the age, gender, location, interests, and behavior of your customer. You can choose to be as specific or as broad as you want in your targeting. However, being too specific can lead to ad fatigue quickly and being too broad might not attract the right customers. As you begin to better understand your customer, you can change targeting options to boost conversions.

When starting out, you can choose to spend as little as $5 a day. Keep in mind that to make hundreds or thousands of dollars from your ads you’ll need to spend much more than that each day. However, if you’re new to Facebook advertising, you’ll want to spend less money as you experiment with different targeting options. Experimentation in advertising is essential, especially in the beginning.

As a new Facebook ads user, you’ll want to test different product images, products and copy when creating ads. Most e-commerce store owners tend to have one or two products on their store that sell much better than the rest. Finding a high converting product takes time. Be sure to create ads for a range of different products. Once you find a product that converts well, you’ll want to test different product images and copy to increase your conversions. Be patient with the process. The more you experiment, the more likely you are to see a return over the long term.

How to Sell on Facebook

Interested in learning how to sell something on Facebook? The good news is that you can sell on Facebook in a number of ways. First, you can create Facebook ads to promote your product. Facebook has one of the best targeting features in an ad platform you’ll ever find. You can be as specific or as broad as you want to be to find your perfect customer. You can even run retargeting ads to win back customers who’ve visited your website without buying. With Facebook ads, you can find customers from anywhere in the world giving you a better chance of growing your sales.

You can also sell on Facebook in a buy and sell group. You’ll want to join buy and sell groups or find popular groups with the feature. You can’t post your product as a post in the group as it can get you banned. You’ll know that the Facebook group your in allows you to sell your products online if the comment box includes a ‘Sell Something’ tab. The ‘Sell Something’ tab is usually first before ‘Start Discussion.’ You’ll want to read the terms of service for the group before posting items as the group might not allow certain products to be sold. When submitting your product be sure to answer ‘What are you selling?’ the product price, the city you’re selling in, a product description (you should add your website link here if it’s an online product), and add photos so people can see what the product looks like. The best part of selling in a Facebook group is that there aren’t any fees or advertising costs you need to pay. Thus, making this a great option for those with limited budgets.

You can also sell on Facebook with your own Facebook store. On your brand’s Facebook page, you can add a Store Tab allowing your customers to buy your products directly from your page. Having products on your Store works well if you’re running Facebook ads. When you run Facebook ads, you’re driving traffic to your Facebook page as well as your website. Customers who end up visiting your page might end up buying through your Facebook Store instead. People casually visiting your Facebook page may also end up buying through your Facebook store as well. However, your Facebook store won’t get sales just for being there, you need to actively promote the page. You’ll also want to add some of your best selling products to the store to optimize it for conversions.

Where to Find Products

Impulse buy products are the best type of products to sell on Facebook. Clothing, home decor, and sale items are popular impulse buy products. An impulse purchase is one where a customer buys a product with little thought. They likely weren’t searching for the product or researching about it. Yet, they felt compelled to make a purchase as soon as they saw the product. You can find countless great impulse buy products using the Oberlo app.

Oberlo is a dropshipping tool. Dropshipping is a low-risk business model that allows you to sell products without bulk ordering. Using the Oberlo app, suppliers will manufacturer, package and ship out products to your customers for you. You can sort items through order volume to see popular items that have proven to sell well. You’re free to test different products to find the best impulse buy products to sell on your store without having to order large quantities in advance.

What makes Oberlo great? Oberlo automates countless aspects of running an online store. You can import product images and copy in one click. You can also do one-click order processing saving you time – an entrepreneur’s most valued resource. You can choose from millions of great products from a variety of niches. You can build a low-maintenance business that allows you more time to work on marketing and customer support so you can scale your store. Pricing can be easily automated and updated with a click of a button. You can track your customers’ orders to answer customer inquiries and ensure deliveries are made promptly. Sorting through the best and fastest delivery methods is easy too!

How does it work?

Oberlo dropshipping is one the easiest ways to start an ecommerce business. It doesn’t require much capital investment. You can even run a profitable business from your couch.

Build an Ecommerce Store

Use this checklist to launch your store with Shopify. No coding required!

Fill Your Store with Products

Browse over 20M products and import them to your store in just a few clicks.

Suppliers Ship Your Orders

After you make a sale, send the orders to your suppliers, so they ship them directly to your customer.

Since the company’s founding in September, 2015, Oberlo merchants have sold over 85 million products around the world.

Oberlo Success Stories

Read about how people have changed their lives simply by doing things they love. You’ll find stories about Oberlo users building, launching and growing their businesses.