Lee Brice - "That Don't Sound Like You" Video Premiere

CMT, iHeartMedia and Lee Brice exclusively premiered the CMA and ACM winning vocalist, songwriter and producer's new music video, "That Don't Sound Like You," during music hours between 6:00-10:00 a.m. ET/PT.

Lee's video aired exclusively across CMT and iHeartMedia platforms including CMT, CMT Pure, CMT Artists App and leebrice.CMT.com as well as iHeartMedia's country radio station websites and iHeartRadio.com/leebrice on June 30.

"That Don't Sound Like You" is a "soaring, lighters-in-the-air ballad" (Rolling Stone) and the third video from 'I Don't Dance,' an album that debuted #1 in September, 2014 and has already yielded an RIAA platinum single "I Don't Dance" (which he won two ACM awards for earlier this year) and an RIAA Gold single "Drinking Class."

The video was directed by Ryan Smith, the creative force behind Lee's last two videos, and filmed outside of Virginia Beach in early June.

The "evocative, rough-edged singer" (New York Times) who "might just be the hardest-working man on Music Row" (American Songwriter), recorded his third studio album in Nashville, writing and producing 13 of the deluxe edition's 16 songs, and playing almost every instrument on many of the tracks as well. "Nobody in Nashville writes better love songs right now than Brice," says USA Today.

Of 'I Don't Dance' the New York Times says, "the songs are sturdy, the mood aching. That's a noble mode, and a lane Mr. Brice has almost wholly to himself in modern country."