You
worked hard on your new web site...You have the best designs,
did killer ad copy, included free content to keep your visitors
coming back, and then submitted your web page to 300 search engines
in ten minutes using an automated program.

Then,
you wait...And wait...And wait.

You
decide there must be something wrong so you go to http://www.infoseek.com
to see if your page was listed. You searched for your domain
by name and there it was. You decided to search for "puppy
books" since your site was selling books on puppies. Nothing.
You went page after page into the results and eventually found
that your site was listed 345th in the listings. Well, you think
to yourself, it's better than nothing!

The
real truth though is that unless you come up in the Top 20 in
the major search engines under the keywords that you select for
your site, you will not ever receive any
decent level of traffic from it. People just don't go past the
first couple of pages (10 - 20 listings) when they are searching
the internet.

What
I am going to include for you below is a simple step-by-step
system for getting top listings on the major search engines.
It isn't always easy. Sometimes it is frustrating when things
don't work out right, BUT it is worth it because one Top 20 listing
can bring in sales to your site day after day and month after
month without a penny spent on advertising.

*
The Number One Key is Content *

The
number one key to getting good positions on the search engines
is having fresh and relevant content about your subject. This
is becoming more and more important all the time not only when
dealing with search engines, but also with linking with other
sites, causing people to come back, and making sales online.
The winner in online marketing is the company who provides the
most useful content for free to their customers.

The
most important directory of all online is the King "Yahoo."
They have reviewers who actually go out and take a look at every
site which is going to be included in their index. If they see
just a bunch of sales letters or links to affiliate programs,
then you won't even have a chance of being listed. They only
list around 1 in 10 sites which is submitted to them, so the
only way you are going to be listed is by having unique content
for their index.

NOTE: A recent
tip which I have learned for Yahoo is that when you submit your
site to their index, take a look at the other sites in the same
catagory and make sure you include some content on your site
about the subject which is lacking on the other sites.

Then,
in the comments section or in an email to Yahoo, let them know
how well they have covered your subject, but that you have found
some information on your site which will help to complete their
index. Remember, they are not there to help you. They are there
to build a resource for their visitors. If you can provide some
unique content on your subject, you are that much more likely
of getting listed.

*
Basic Strategy *

The
first step in successful search engine promotion is to pick and
identify the right keywords to use in your page, in your title,
and in your keywords. Select 3 - 10 keywords that will target
and identify your targeted market online. What will people be
searching for who will potentially purchase your products or
services?

Don't
try to list 100 keywords in your keyword section and try to come
up under everything. It just won't work. Don't try to come up
under "sex" if your site is about internet marketing.
You need to target your market on search engines just like you
would in any other market. If you wouldn't want to Pay money
to come up under that keyword, don't focus on trying to earn
it on the engines either. Use Laser targeted marketing.

*
Your Main Page *

Many
of the search engines are now giving higher weight to your main
page if your domain name also contains the keywords. For example,
if you wanted to come up under "Internet Secrets,"
then the perfect domain name for you to have to contain those
two words. If you were to get that domain name, then you would
have an advantage on the search engine listings in almost every
search engine you submit to.

Some
of the Search engines such as Yahoo won't even list a page besides
your main index page anymore. In other words, if you are on a
free hosting server, you can't get listed there anymore. You
have to own your own domain name to even stand a fighting chance.

*
Eight Keys for High Ranking Pages *

1.
TITLE:
Your page title needs to contain the keywords that you are trying
to get listed under while at the same time being interesting
and exciting ad copy. Remember, your title tag will be what gets
listed on people's favorite places if they bookmark your site
AND the title is the first thing they see when they are searching
on the search engines. If they don't like your title, they won't
click to your site.

2.
KEYWORDS:
Make sure your keywords are in the keyword meta tag. List all
of them, but also be careful to make sure that none of the keywords
gets listed more than two or three times total. Example: If your
keywords are internet marketing, internet promotion, internet
secrets, and internet tools; change them to internet marketing,
promotion, secrets, internet tools.

3.
DESCRIPTION:
Make sure your keywords are in a 25 word description of your
site...but at the same time remember that many of the search
engines will also be list this description for your potential
visitors to see...so it needs to sound inviting to get them to
click through to your site.

4.
COMMENTS: The
comment tags aren't used by all of the engines, but you should
still include a short comment on your site full of some of the
keywords. It could help you out on a couple of the search engines.

5.
TEXT OF YOUR SITE: Your
site needs to look attractive and list your keyword throughout
the text. How often your keyword should be seen throughout the
actual text is up for debate and is different on each engine,
but it varies between 3% and 10% of your text. In other words,
every 3 - 10 words out of a 100 on your site should be the keyword
you are targeting most. This isn't as easy to change on your
main page, but it is something for you to really play with on
your Doorway pages which we discuss below.

6.
IMAGE TAGS:
List your keywords once inside of an image which you have on
your page to give you one more extra chance of being listed under
those words. People will see these tags before your pictures
become visible so make sure you use them in a sentence that makes
sense and that you don't just list them over and over (Spamming
the search engine with them).

7.
LINKS: Many
of the search engines count the number of links coming to and
from your pages and other sites linking to your site throughout
the internet (This is another reason to trade links with as many
sites as possible). So, link back and forth between your pages
(This is a smart thing to do anyway so that people can go through
your site simply and easily).

8:
CREATE DOORWAYS OR LEAD PAGES: Sometimes,
on some keywords, it just seems that you can't get a Top 20 ranking
no matter what you do with your main page. On these occasions
(Which occur very often), create what is called a doorway page.
These pages are specifically created with one or two keywords
in mind and really focus on these words.

These
words are in your title, your keywords, your description, and
your comment tags. They go inside of an alt image tag. And you
make sure they are used on 3% - 10% of the page...sometimes as
high as 15%. They should be around 3 - 5 paragraphs long and
link back and forth between other lead pages you create for other
keywords.

*
Use Competitive Research to Stay on The Cutting Edge *

I
was preparing to list some of the specific tips for each search
engine in this report, but then I realized that just wouldn't
work. Whatever I list today for one search engine could be completely
different by tomorrow afternoon.

The
various directories are constantly changing their ways of indexing
pages (Partly to keep us from keeping up with them) and one resource
just won't tell you how to submit to every individual search
engine 100% all of the time.

What
you can do though is become a digital detective and keep an eye
on the rankings on the different search engines for yourself.
After you have created a page and had it listed a certain rank,
start visiting the sites which come up above your site in the
rankings and check them out. Judge them by the 8 guideliness
given to you above.

All
you have to do is go to their page (Go to several of them to
get a better idea of the rankings) and then click on "View"
at the top of your browser. Then, choose "Source."
Your Notepad should come up and show you the source .html code
for the page you are looking at. Take notice of the keywords
in their title, keywords, description, images, comments, and
especially on how often it is used throughout their text. What
are they doing differently? Keep in mind all the engines are
changing constantly and each one of them is completely different
from all of the others.

If
you constantly do this and learn the basics I have given you
above, you will be able to start getting your pages listed in
the Top 20 of the search engines and watch your traffic and sales
soar. It isn't always easy, but it is worth it.