You, as a leader, must unlock the creative potential of people you are working with, no matter the industry. It’s your job to set the conditions for your team to generate, embrace, and execute on new ideas. All this with the help of design thinking.

Back in 1995, when Ralph Fiennes starred in action movie called Strange Days, virtual reality was at its early start. Even though you might say that 19th century panoramic paintings are by fact “patient zero”, in the next ten years we can expect much faster technology evolving. It is claimed with certainty that any form of artificial reality will soon take pandemic proportions.

Creative Problem Solving is a method of approaching a problem or any kind of challenge in a creative and innovative
way. So, it’s a more systematic approach to challenge of any type, a process that
helps in organizing and redefying tasks we have, in order to reach a certain
goal.

The best way to have a good idea is to have a lot of ideas! You’ve heard of numberous
techniques for unleashing creativity and finding ideas. I will show you one
named “The combined lists“ that will lead you to the creation of really original
ideas.

Does product placement actually gives results? How powerful are logotypes? Does subliminal advertising works? An expert in neuromarketing, Martin Lindstrom, gives you the answers to these and many other questions in his book "Buyology: Truth and Lies About Why We Buy".