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By Linda Alexander, President Alexander Marketing Corp. The real estate space has been traditionally segmented by age demographics, especially in such well-defined primary markets as New York Metro. Even today, developers, property owners, senior...

Lara Berdine, EVP of Quinn, one of the leading PR firms in commercial, residential and retail real estate, discusses the changing landscape in PR and marketing with Cassie Small, SVP, and Thiago Viana, AVP. Lara: Thiago, how has the communications...

By Dan Johnson, Senior Account Executive, R&J Strategic Communications No matter where you live, work or play, at some point a real estate decision was made. Whether it was the amenity level of your apartment building or the precise location of your...

Back in 1948, President Truman was in the White House. “South Pacific” premiered on Broadway. The minimum wage was raised to 75 cents an hour. And Pace Advertising opened its doors on Madison Avenue in New York City. Fast forward nearly 70 years...

By Sarah Berman, President, The Berman Group Commercial and residential real estate developments now rely on social media campaigns for marketing that is targeted, and results-driven. Media channels like Instagram, Facebook, Twitter and LinkedIn...