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Old Ranch Country Club's Website: A Magnet for New MembersIt's been nearly one year since Old Ranch Country Club launched their CE-powered online member communication platform. We recently caught up with Director of Membership, Renee Ord, to find out how their online solution has positively impacted the Club's operations over the past 12 months.

Client Spotlight

Client Spotlight: Old
Ranch Country Club

It's been nearly
one year since Old Ranch Country Club, a prestigious Southern California private club, launched www.oldranch.com. We recently caught up with Director of Membership, Renee Ord, to find out how
their Clubessential-powered member
communication platform has positively impacted the Club's operations over the past 12 months.

Tell us about
Old Ranch Country Club.Old Ranch Country
Club truly captures the spirit of Southern California living. From the beautiful sunny weather, to the pristine Ted
Robinson course, and fresh seasonal cuisine, it’s a special place to be a part of. Our Club’s calendar is consistently
loaded with social events and family activities, and our facilities maintain a vibrant atmosphere that’s second to
none in Orange County.

What goals did
you have for the new online platform?We really wanted to
use the website as a selling tool... to sell potential members on the Old Ranch Country Club experience and drive them
to inquire about memberships. Our web presence needed to match our in-person presence, and attract the right kinds of
members. Give them a taste of a day in the life of an Old Ranch member.

How have you
been able to accomplish those goals with the web tools we’ve provided?It’s mind boggling
the number of inquiries I’ve received since the site went live (on August 24, 2012). I remember giving a tour to a
family a couple of months back that flat out told me they learned about us directly via the website. We've
sold 186 new memberships since going live. And I was able to track 24 of those new membership inquiries directly back
to the website’s “Membership Information” form. The new memberships have paid for the website
tenfold.

What are some
of the other benefits you've derived from the new system?We’ve certainly
increased our exposure, and have been able to sell potential members on the Club before they even step foot on the
property. The website has such a user-friendly architecture, and frankly the whole essence of the Club is wrapped up
in the site.

Would you
recommend Clubessential to other Clubs?Absolutely.
Clubessential offers fantastic, user-friendly products. And I LOVE working with my support team. I’m always calling
and asking them questions regarding how to do things better.

If you like what
you have heard from Renee, we welcome the opportunity to connect and see how we can help your club drive real results
online. Contact us to request a demo with a Clubessential
representative, or call Jim Dries at 512.609.7989