Emma White Research

Audience research, targeted messaging, & strategic consulting.

Who We Are

Based in Ann Arbor, EWR is a national destination for high-quality, public policy-oriented opinion and market research in Southeast Michigan.

EWR is led by firm principal Emma White, public opinion researcher with a decade-plus experience conducting high quality research and helping clients turning the findings into action. Prior to founding EWR in 2014, Emma spent 8 years working at Belden Russonello Strategists, a boutique DC-based public opinion research firm, ending her tenure at BRS in the role of Senior Director. Emma has a Masters of Science from the University of Michigan’s Program in Survey Methodology and a Bachelor of Arts in Anthropology from Bryn Mawr College. She is a member of the American Association for Public Opinion Research and serves as the Vice President of the board of the Michigan League of Conservation Voters Education Fund.

Research Assistant Mel Escalante Gonzalez supports the design and analysis of our research projects from beginning to end. Prior to joining EWR in 2019, Mel worked research and community organizing for UNITE HERE, several community organizations in Washington DC, and for an executive coaching program in Mexico. She earned her BS from the School of Foreign Service at Georgetown, where she co-founded the Georgetown University Student Farmworker Alliance.

In addition, EWR relies on a network of researchers across the country, helping clients connect to the specific expertise they need for any research project.