Coding Options

Nuance codes text files, handwritten text, audio-recorded comments (phone
surveys, CRM, or IVR responses), and images. So regardless of the type of customer feedback,
we can code the responses to extract the substance...

Text Analytics

Do you have thousands of customer comments but no time to read them to discover what they
are saying? Are you unsure which format your data should be in? Are you curious about the
advantages of both verbatim coding...

About Us

Nuance began as the internal Coding Department of Decision Analyst over
30 years ago. The whole focus has always been on providing extremely high-quality coding
services to support Decision Analyst's advanced, sophisticated marketing research projects
worldwide. Over time, the Coding Department has evolved into Nuance, a
stand-alone company, so that it can better serve the coding needs of other research companies
and corporate clients.

Latest Article

The Human Touch: A Case for Verbatim Coding

The inclusion of a few good, open-ended questions in surveys meant that questionnaires
could be more concise. Very often a well-crafted, open-ended question could take the place
of 10 to 20 closed-end questions. The open-ended question could reveal what we (the survey
creators) did not know. The rise of open-ended questions injected a qualitative element
into quantitative surveys and made surveys more effective in revealing the truth.

Featured Languages

Our Coding Services

When you need to uncover the nuances of meaning in verbatims, we can help.

Verbatim Coding

In marketing research, verbatim coding is the assignment of numeric codes to various words,
phrases, ideas, sounds, or pictures so that information and meaning can be extracted and analyzed
quantitatively.

Multilingual Verbatim Coding

Coding verbatim comments "in language" saves money and time over translating text into English
prior to coding. Utilizing our services for coding in these languages means you won't have to
pay for translations or...

Text Analytics

The term “text analytics” refers to the extraction of meaning or information through content
analysis and by sentiment analysis. Text from open-ended questions in a survey, CRM systems, IVR systems,
customer complaints...

Digital Media

The advances in technology make it easier for people, now more than ever, to share images and
photos, as well as video and audio files. However, the interpretation of these digital files
is dependent on...