Today, Taco Bell(R) launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music content via a mobile site, packaged in a specially designed MTV(TM) Video Music Awards (VMAs) box.

Taco Bell features its first QR code on packaging — also known as a 'Quick Response' code available using a free QR reader app on smartphones — on its Big Box Remixed and large cups that dishes out exclusive music content over a six-week period leading up to this year's VMAs on Sun., Aug. 28. This exclusive content will highlight Taco Bell Feed the Beat(R) artists Wallpaper and Chiddy Bang, as well as stream VMA sneak peeks and teasers, performance footage, artist interviews and a look at the artists to be featured at the Friday Night Pre-VMA Concert Event sponsored by Taco Bell on Fri., Aug. 26.

Taco Bell's exclusive music access extends online with the "VMAs Hook-Up," a sweepstakes on the Taco Bell page on Facebook that will reward one lucky winner with a trip to VMAs weekend including the Friday Night Pre-VMA Concert Event sponsored by Taco Bell. Anyone who "likes" the Taco Bell Facebook page, currently at more than 7 million people, ( http://www.facebook.com/tacobell ) will have the opportunity to enter for a chance to win the "VMAs Hook-Up" package including two pre-show tickets, two tickets to the VMAs, two airline tickets, hotel room and $400 in Taco Bell gift cards.

Well, every 20th-century nightmare of a corporate-sponsored future has now come to pass. TM. VMA. Void where prohibited. Kthxbai.