However, if the suspicions of the Google Operating System website are correct it will also be rolled out to the Google.com homepage, presumably for for those logged into Google accounts like Gmail.

"It looks like Google Now won't be limited to Android, iOS and Chrome," the site wrote. "It will also be added to Google's homepage. Some code from a page that's tested by Google offers more information about this feature."

Is this an iGoogle replacement?

The code displays text like "Get started with Google Now. Just the right information at just the right time," while the wording 'now_card' is also another notable feature within the code.

A personalised Google homepage is an interesting concept, but not a foreign one.

The company has offered the iGoogle solution since 2006, offering email, news stories, YouTube videos and weather.