Lead generation is the biggest worry for most marketers, always on the lookout for newer strategies. In today’s world of marketing oversaturation, prospects are wary of sharing their information. They won’t share their email ID unless they believe your company will deliver valuable information and not spam.

You know AB testing is a great way to optimise your landing page for conversions. However, the big question is, “what do you test”? After all, testing what has been tested numerous times, and with little success is only going to be a waste of time.

First impressions matter, be it when a customer visits your store, talks to your customer care or signs up to your newsletters. A welcome email presents a wonderful opportunity to impress subscribers and set the tone for what to expect from you.