6 experienciaLa suma de todas las interacciones que alguien tiene con una organización, producto o servicio (o institución educativa)In a very simple way we can describe experience as .... (slide)And why not, when we think about how we promote the brand and experiences in higher education we can draw some connections with the experiences we all have with commercial institutions. Let me give you some examples:

7 Anyone knows what this is?What type of experience are they promoting?Intersection of technology and design and art. Simplicity of use before cluttered interfaces, ect... And they provide that experience in everything they do

8 Anyone knows what this is?What is Starbucks promoting as their brand and what is the experience?Starbucks is a coffee house that cares about the coffee experience, ethics and sustainability. Amsterdam concept store with repurposed wood and bicycle inner tubes... not only that they send out a tweet when their in-house oven has warm cookies ready

9 We have looked at the example of 3 companies that deliver the experiences they are promoting and promising with their brands. Let’s take a look now at another company brand and experience

19 - our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered.- Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process.- You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost!- We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app.

20 - our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered.- Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process.- You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost!- We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app.

21 Presencia institucional nativa en iOS, Android y Mobile Web Reutilizando datos y procesos existentesNos ocupamos de la rápida evolución de la tecnología para dejar tiempo en centrarse en la experiencia educativaInnovación continuada- our team will take care of keeping on top of the fast pace of change in the mobile world. iOS5, 6, 7? Jellybean, Ice Cream Sandwich, Key Lime Pie? 101 brands of smartphone? Don’t worry. We’ve got you covered.- Our implementation team has worked with over 240 clients worldwide. They can help you put together an app targeted to realise YOUR mobile strategy. You will get your own implementation manager, so you have one dedicated point of call throughout the implementation process.- You can make changes to your app as many times as you like, for no extra cost. And all the time, taking advantage of innovations our development team are building into the product - also at no extra cost!- We can help you with everything from surveying student demand, to launch and marketing, to monitoring the usage of your live app.Central