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More & More

Documentary

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52 Min

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2017

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Israel

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Hebrew

Hard to say exactly when did Israel turn from a country based on socialist ideals to a capitalist country, living the ‘work-shop-throw out’ dream. Is it the constant security threat that brings us to live and shop as if it was our last day? Why do the Banks and the authorities encourage over consumerism? And how does the fact the every third Israeli has no credit have to do with it?

“More & More” tracks back the rise of Consumerism in Israel, from the first austerity days of the young country, to the piles of garbage of today.

Hard to say exactly when did Israel turn from a country based on socialist ideals to a capitalist country, living the ‘work-shop-throw out’ dream. Is it the constant security threat that brings us to live and shop as if it was our last day? Why do the Banks and the authorities encourage over consumerism? And how does the fact the every third Israeli has no credit have to do with it?

“More & More” tracks back the rise of Consumerism in Israel, from the first austerity days of the young country, to the piles of garbage of today.

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The New Fund for Cinema and Television (NFCT) is an Israeli non-governmental organization positioned at the intersection of cinema and social change. Through our financial and professional support to filmmakers, we cultivate artistic excellence and contribute to the creation of outstanding films on a broad array of issues.