Limiters of Beef Consumption

Shoppers rank beef’s flavor and enjoyment as the number one driver of consumption, but media reports often present them with arguments for limiting their beef in their diets. In May 2012, The Beef Checkoff conducted a survey to determine what concerns were keeping shoppers from purchasing more beef. Here’s how retailers can take action to address the concerns that are limiting the amount of beef your shoppers are purchasing.

3,048 consumers between the ages of 18-75 years – balanced demographically to meet the national norms for gender, age, ethnicity and region. Potential participants were excluded from the survey if they did not influence their household’s grocery shopping, meal preparation or selection of away-from-home food choices. The study was conducted as an online survey.

Source: All statistics and information are from the Limiters of Beef Consumption Study (May 2012), funded by The Beef Checkoff.