soap said:
I think I am not the D5000's target audience and therefore what I think of the ad is meaningless to Nikon, or their success. ;)

The worst thing about this add is that it makes any Nikon DSLR look bad, I really think Nikon should fire whomever is in charge of their advertisement incl ashton kutcher.
Then rethink how their advertisement is done, we don't need a idiot spokes person. Nikon just show real people using cameras in real places: Taking holiday pictures, A dad showing his son/daughter how to shot with his/her first DSLR, Show the power of a D3s/300s at a high school football game, and there are many other real ways to show how real people can enjoy their Nikon DSLR

Again maybe that 140 sec contest might give Nikon some much needed ideas

It's a silly commercial, but I don't think it downgrades Nikon. Nikon needs to sell mass market and that's really not any of us in this forum, we're already sold. The ads for us are in photo mags or photo websites. Unless you're the target audience, your views don't count.

ted2001 said:
It's a silly commercial, but I don't think it downgrades Nikon. Nikon needs to sell mass market and that's really not any of us in this forum, we're already sold. The ads for us are in photo mags or photo websites. Unless you're the target audience, your views don't count.

I largely agree with bmxdad. That could possibly be due to the fact that I've never liked Ashton to begin with.

If one compares Nikon's D5000 ad to the one running from Canon right now, our Nikon looks like an ad for a Fisher-Price toy. Canon targets this same audience extremely well without looking like Nikon is looking right now. The D90 commercial wasn't much better IMO.

adamz said:
maybe there's something wrong with me, but I like both of this commercials

Really? I didn't look at the D5000 ad, I have a feeling that "I don't need to see it". And in the D3000 ad he just seems plain silly. Like the stupid face he makes, and then him breaking all the cups. I would have better enjoyed watching him drop his D3000 so Nikon can prove its "durability"—now that would be awesome! :^D

Actually I like a few "snippets" of some of his ads. Like I like the "Click Click Click Click 'Fully Operational'" part of his D90 ad. But he's still a dork :^P

I don't think they are good commercials, but they are trying to put in a point and that is this camera can take good photos that the pros can too. Thats why he was at the runway shooting the models. It shows him and then the other photographers with bigger cameras and flashes and more. It shows that the D5000 can take pro quality photos.

Niz said:
I don't think they are good commercials, but they are trying to put in a point and that is this camera can take good photos that the pros can too. Thats why he was at the runway shooting the models. It shows him and then the other photographers with bigger cameras and flashes and more. It shows that the D5000 can take pro quality photos.

That wedding commercial for the D5000 is just a re edit of the same commercial for the D60. Notice in some shots the D badge is conveniently covered by a hand.

I think we all know I don't agree with Ashton as a spokesdork for Nikon (I voted for Sam Worthington) but these two cameras (D3000, D5000) are selling very well for Nikon. So how much of that is due to these stupid commercials? I guess we can't say they've hurt sales :^(

On a side note my condolences to Brittney Murphy's family. She was Ashton's ex before Demi.

Well I just saw the vids but I think this Ashton guy is "handsome enough" to allow himself to play the fool in public.
Ok some cuts are maybe a bit too much (the roll on the catwalk, the oops glassbreaker, the tonguy, etc.) but globally the clips leave a fresh and young impression after a first watching (now if you see those clips several times a day, it can be boring... I guess).
In Japan Nikon uses Kimura Takuya aka Kimtaku, also a very successful "talent" (which in Japan means the guy is an actor, a singer, a comedian, a guest often invited for tvshows, plays in many commercial ads, etc.) but he's always "too cool", very serious with a glimpse of George Clooney or Harrison Ford's sexiness, and therefore gives a "too mature" feel to the ads. Ashton is very Jim Carrey-esque but without the comical feeling... yet his clips smell the old "hollywood chewing gum" freshness, dunno why...?