Buy a billboard in real-time coming in 2016

by The Media Store

The OMA is calling for expressions of interest to build a world first, industry wide automated trading platform that will create a one-stop shop for the transaction of OOH.
The first phase – will focus on automating the buying and selling inventory and transparent post analysis – is expected to be in market around 2016.
The platform will be accessible via a mapping interface and have the ability to pull various data points – including consumer and geo-data.

Our take

The ability to geographically target and trade in real time and thus complement mobile, digital and screen-led strategies is an exciting step forward in the evolution of the out-of-home market. A single source hub for trading, providing deeper transparency on delivery and immediacy of message, will provide greater impact and efficiencies to client campaigns.
The watch out for digital OOH will be consumer sentiment to privacy and targeting concerns around geo-targeting.

Tags

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.