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SunTrust Robinson Humphrey analyst, Bob Peck, reiterated his Buy rating on shares of Facebook (NASDAQ: FB) noting that last week, Instagram rolled out its "Stories" feature, which is its entrance into ephemeral (i.e. disappearing) content. The experience is very similar to Snapchat, where users string together pictures and videos into one “story” that disappears in 24 hrs. Ironically, Snapchat recently expanded from ephemeral content to permanent content with “Memories” – it is quite obvious these two platforms remain on a collision course, which will be important for Facebook investors to monitor. These are the top 10 reasons Facebook is launching stories: