Category Archives for "Case Studies"

Narrative Case Study: How Videos Can Be Used To Refine a Company Message

Who Is Narrative And What Do They Do?

Narrative’s founders were frustrated with the status quo of current social media. They felt that users were being unfairly treated by the platforms they supported, so they decided to create their own platform. A space where user content would be valued.

From this disruptive idea Narrative was born. The platform is a “content economy” where creators, moderators, and anyone else who assists in the creation of high quality content is rewarded.

Defying the conventions of established platforms, Narrative is a network governed by the users. Both moderators and the platform’s Tribunal are elected by active members.

The first of its kind, Narrative will be the world’s journal. It’ll provide a subject-orientated network with no middleman, where the power is in the member’s hands.

In many ways, existing social networks have thrived as a direct result of users sharing high quality content. However, in most cases there is no direct reward for producing this content. Narrative solves this problem by rewarding all positive contributors.

​The Challenges They Were Facing

We’ve helped Narrative overcome several challenges through video. As they prepared for their ICO, the Narrative team felt that their marketing assets lacked a key ingredient. Namely, a punchy piece of content that explained their concept clearly.

They had a 60 page white paper which explained the goal and operations of the platform. However, this wasn’t going to be suitable for scaling awareness. It lacked the strength of a shareable and engaging elevator pitch.

Then in mid-2018 the Narrative team were struggling to summarise the key benefits of owning or contributing to a niche in an engaging format. Once again we worked with the team to overcome this issue.

The Solutions

​Intro Video

Four weeks after Narrative first contacted us they received their first professional 90 second video. The new video clearly and engagingly summarised their unique selling proposition.

The video also positions Narrative as the solution to a widespread problem in social media. Therefore establishing the massive opportunity presented by the new platform.

​Niches Video

The second video was designed to effectively explain one of the platform’s vital features - the ability to curate and own a niche.

We produced this video to be distributed on all social media platforms and created a 60 second version specifically for the growing Instagram audience.

The ​Video Goals

“The goal from day one was always product awareness,” said Rosemary.

“We were launching our ICO, so we needed as many people out there to know our name and how we can help them. The video needed to be shareable to drive as much traffic as possible.”

What Made Them Choose Clarity Animations?

"

We have been bombarded by offers to do explainer videos, but when I visited the website and examples for Clarity, I was impressed with the style and variety of videos.

Upon delving further and communicating with the team, I felt a strong sense of customer service and attention to detail. Those qualities were obvious before, during, and after we chose to work with Clarity.

Rosemary O'Neill- Co-Founder​​​

How Did Narrative Use Their Explainer Videos?

“We’ve used our explainer videos on our social media (Facebook, Reddit, Twitter, LinkedIn, etc.), including a pinned Tweet,” said Rosemary.

“We’ve also used the intro video numerous times when answering live questions in our Telegram channel, as it’s a great quick summary of our complex platform. Shareability was important, because we wanted our stakeholders to be able to easily “spread the word” while preserving our preferred messaging.”

The Results

"The video has enabled us to succinctly communicate our vision for the Narrative, while the Niche Ownership video clearly conveys the benefits of Niche Ownership," said Rosemary.

The intro video has over 10,000 views on YouTube and the niches video has been used to drive traffic to the Narrative website via Instagram ads.

Blinder Case Study: How One Startup Scaled Their Visibility With A Single Video

Who Is Blinder And What Do They Do?

Caley Wilson was a media manager in the sporting industry when he recognised a major privacy problem. There was no easy way to have athletes receive calls from the media, without exchanging personal numbers.

He dug deeper into the problem and discovered it was actually much worse than he thought. Seeking a solution, he decided to team up with Ross McConnell, and together they launched Blinder.

So what is Blinder? Blinder is a web-based system that allows high profile individuals to receive calls on their mobile phones without disclosing their number.

It works by scheduling a call between two people for a certain date and time via the dashboard. The caller will be sent your Blinder phone number, as well as a unique access code for each individual call.

For example, it’s used by PR managers behind Olympic champions to Grammy winners to arrange media phone interviews at set times. This prevents having to give permanent access to private numbers.

With Blinder, personal phone numbers are never shared and all interviews have to be arranged by the PR manager. Therefore achieving the perfect balance between privacy protection and convenient access.

The Challenge At Hand

Caley and the Blinder team were struggling to effectively present their services and offer to the market. They knew Blinder solved a massive problem for people, but they needed a creative way to demonstrate its impact.

Being one of the pioneers in its category, there was always the possibility of appearing “too technical” or “intimidating” to use.

In fact, some leads felt as if the service would only further complicate their job. Which frustrated both Caley and Ross because they knew how much Blinder would help them.

Here’s what Blinder needed…

A way to quickly explain, educate, and pitch the true benefits of their service to prospects in a scalable way. Ross and Caley couldn’t continue to rely on in-person meetings to spread their message. They needed a way to educate prospects even while they were sleeping.

How We Solved It

Blinder received its first professional 90 second explainer video a few short weeks later. The new video efficiently and entertainingly presented their key offering.

The video focused around the target audience of sporting teams. As well as several other industry examples which made the content engaging and relatable, both to a niche and wider audience.

The Goal Of The Video

Blinder’s goals were clear. They wanted the video to drive more enquiries and leads by catching the attention of PR managers.

The video would allow them to have that “ah-ha” moment. As they watch it and grasp how the service will solve a big day to day problem for them.

The video warms up new prospects, allowing Blinder to scaling their pitch beyond the limited scope of in-person meetings

What Made Them Choose Clarity Animations?

"

We felt like Clarity went above and beyond to create our video,” said Caley. “We never felt like the team were trying to sell us stuff we didn’t need - instead they were focused purely on producing a solution.

They helped us refine our thinking and deliver a clear concept. As a startup we only want to invest in marketing that will yield results, and can say with confidence that our explainer video achieved that.

Caley Wilson- Co-Founder​​​

The Results

Easily Consumable Content

To this date the Facebook post has received over 13,000 views, and another 3,000 views across other platforms. They’ve also received highly positive feedback from leads who’ve watched it!

Summarised Offering

The video summarises exactly what Blinder does. The Blinder team can now confidently direct all prospects to the video knowing they’ll fully grasp the concept before it’s over.

Convenient Pitch

The video provides a great pitch that warms up new prospects - scaling their pitch beyond the limited scope of in-person meetings. Of course, in-person meetings still play a vital role in their sales process. But this “warming video” means these meetings are less explaining, and more closing.

The Ah-Ha Moment

Caley and the Blinder team have witnessed multiple people have that ‘ah-ha’ moment. Where interested leads have finally grasped what Blinder is about, and how their service will dramatically improve their job or company.

Yes of course. They took great care of us and produced a video which we’re really happy with. Clarity understood our needs, and they truly are as professional as they appear online and through their marketing.

It’s reassuring to know that new leads can fully understand how we help them in 90 seconds. We’ve been using the video for nearly a year now and believe it will continue to produce results going forward.

Caley Wilson

Co-Founder

How Do You Think We Best Solved The Problem For You?

"

One of the challenges with new technology, such as Blinder, is that it’s easy for people to make wrong assumptions about how it works. We had our share of frustrations there - and certainly looked at our own contribution to the situation first when trying to resolve it.

We realised we could get our message through when we met with people, but we weren’t doing a good enough job of letting people understand things in their own time. Our still images and lengthy written explanations, left a bit to be desired. The video that Clarity Animations delivered skilfully eased a roadblock in our company’s progress.

Caley Wilson- Co-Founder​​​

Would You Recommend Clarity Animations To Others?

"Yes. People have asked where we got our video done and we’ve been more than happy to steer them in the direction of Cam and the team. They solved a big problem in our business and I know they can do the same for others."

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