Are busy coffee shops good for business? Sales can only capture the fraction that is buying, but how many are not?

This was the question Jason the manager of a trendy cafe in the heart of Boston wanted to answer. His cafe will soon feature a maker space (the first in Boston and the U.S.) so understanding the behavior of his current and future customers is very important for his business.

A new type of advertising

THE CHALLENGE

Advertising is all about creating emotions and engaging with viewers. But how do you know how much engagement your work is getting.

With art, especially in advertising, engagment and viewership is a measure of success. But these metrics are hard to measure in real-life. Understanding how the same work is viewed at different locations or how different works of art engage differetn audiences at the same location is key.

THE USE CASE

We worked aith a new type of out of home advertising agency. One that creates painted murals instead of posters.

We worked on a location in NYC to help the agency quantify the additional viewership and engagement their work generates comapred to standard advertising.

THE BENEFIT

The company will be able to show its clients why this type of advertising is more engaging and and worth the extra fee.

Unlocking under-utilized spaces in education

THE CHALLENGE

Space allocation on education campuses is hard, may not be optimal in the first place and does not adapt to the actual usage resulting in under-utilized spaces.

When you think about the type of spaces you find in Education Campuses, the first type of spaces that comes to mind is classrooms. But education campuses are made of many different types of spaces; conference rooms, offices, open spaces, closed spaces, private spaces...etc. Not all spaces are used with the same intensity and frequency and therefore have different patterns of usage. These patterns are not known, they are only inferred from anecdotal observations.

THE USE CASE

We worked with MIT' Center for Real-Estate to monitor space usage over a period of 3 months.

We monitored one floor of the building with mixed-use spaces to uncover usage patterns, duration of stay and the return patterns. We monitored real-time conditions for change and analyzed trends over similar time periods.

THE BENEFIT

Facilities managers can use these new metrics to allocate space and schedule maintenance tasks.