Although it goes beyond that, in that on the internet simply writing “like” in a comment or a Tweet with it and a link implies much more than just liking something, it’s the equivalent of a 500-word essay on why we think something is great.

WTF? Put down the Kool-Aid and step away from the social network.

An essay? On the contrary! A like is the equivalent of the grunt you make in the morning when you take a dump. It is almost by definition the least amount effort you can go to to express a lack of disinterest in something.

If you actually thought like was so great, you wouldn't have bothered sticking a reply button next to it on your site's comments . . .