Through this marketing partnership, Enterprise will soon begin rolling out exclusive video content, curated by Live Nation, featuring popular artists and bands. As part of each video, musicians will share personal stories, such as road trip tips or their favorite scenic tour stops, according to Enterprise. The videos will be published on both Enterprise’s and Live Nation’s owned digital properties.

Additionally, Enterprise will have a presence in 36 of Live Nation’s owned and/or operated amphitheater venues and 39 of the company’s owned and/or operated club/theater venues. Enterprise will also advertise across Live Nation’s digital network. Fans will be offered transportation options for live event-related road trips, as well as rental discount promotions for traveling to live concerts and events.

“Our research tells us that music remains a very important part of our customers’ lives,” said Lee Broughton, vice president, Enterprise North American Brand Marketing. “Music moves all of us in very personal and emotional ways. Through our partnership with Live Nation, we are excited to bring fans ever closer to the songs and artists they love most. This exclusive video content is going to be ‘must watch’ material for music fans. We’re amped to be bringing them personal stories from their favorite artists that they can’t get anywhere else.”

“Live Nation has a proven track record when it comes to driving fans closer to the music and artists they love,” said Russell Wallach, president of media & sponsorship at Live Nation. “Through our unique approach to storytelling and innovative products, we will deliver the Enterprise customer a personalized music experience they won’t want to miss.”

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.