Hasbro Opens Ticket Sales for First-Ever HASCON FANmily™ Event

Three Day Convention Will Include Panels, Larger-than-Life Brand
Experiences, Games Events, Auditions for Hasbro TV Commercials and
Shows, Meet & Greets and Appearances from Peter Cullen, Frank Welker,
Stan Lee, Dude Perfect and top MY LITTLE PONY and TRANSFORMERS Talent

May 23, 2017 10:00 AM Eastern Time

PAWTUCKET, R.I.--(EON: Enhanced Online News)--Today Hasbro,
Inc. (NASDAQ:HAS), a global play and entertainment company,
officially opened ticket sales for the first-ever HASCON FANmily™ event,
which will take place in Providence at the Rhode Island Convention
Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans
and families from around the globe can purchase single day tickets or
three-day tickets for the convention, with VIP packages available for
super-fans and the most enthusiastic collectors.

“We are assembling
the ultimate fan celebration, with three days of marquee talent,
interactive activities, immersive experiences, game events, panel
discussions, VIP events and much more. We’re set to deliver an
unforgettable experience for fans and families alike.”

Today Hasbro also revealed the first round of talent appearances, panels
and brand experiences set to take place during HASCON 2017. Appearances
and meet & greets will be available with some of the biggest names from
Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all
the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra
and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend);
Peter Cullen and Frank Welker (original TRANSFORMERS voice talent);
Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY:
FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”,
Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like
never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE
GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner
brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will
get a peek behind the Hasbro curtain during the three days filled with
exciting first-look previews and panels from Hasbro’s biggest television
and movie series.

Attendees will be immersed in hands-on, interactive experiences with
oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING,
photo opportunities with SESAME STREET and TROLLS costumed characters,
epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY
magical world of Equestria. FANmilies will be able to take photos with
props from Hasbro’s movies and step into a custom-built NERF battle
arena, maybe even with the guys from DUDE PERFECT. HASCON will also host
MAGIC: THE GATHERING gameplay featuring an exclusive preview of the
upcoming Iconic Masters card set. Youth fans, ages 3-15, have the
opportunity to audition for Hasbro commercials and voice talent on our
animated series. Fans also can purchase exclusive* Hasbro toys and
merchandise including new TRANSFORMERS products.

In addition, there will be activities inspired by several iconic Disney
properties, including Disney Princess, Frozen, Elena of Avalor, Moana
and Descendants 2, as well as Star Wars and Marvel’s Avengers,
Spider-Man and Guardians of the Galaxy. From movie props and costumes on
display, to hands-on fun through art tutorials and more, these areas
will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to
life and offer fans greater access to our brands, and HASCON is designed
to bring attendees closer to Hasbro’s biggest properties than ever
before,” said John Frascotti, President of Hasbro. “We are assembling
the ultimate fan celebration, with three days of marquee talent,
interactive activities, immersive experiences, game events, panel
discussions, VIP events and much more. We’re set to deliver an
unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30
for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets
range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP
packages are also available for super-fans and the most enthusiastic
collectors starting at $200 for youth (ages 3 – 15) and $600 for adults
(ages 16+), plus taxes. To purchase tickets and stay up to date on all
the latest information on HASCON 2017, please visit http://hascon.hasbro.com

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

Contacts

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