The primary focus at CES is of course showing off new technologies -- both those that are in development and consumer ready, however there's also a speaker's series. Ford CEO Mark Fields just delivered a keynote address kicking off the festivities. Here's what we learned:

As cars get more connected, Fields stressed that “customers own their data, we are just stewards of that data."

Ford plans to innovate ride sharing with Ford car swaps.

They want to make parking easier and are testing an app in London and another cloud-based solution in Atlanta.

Belty (as modeled by Neal Karlinsky, below) lets the wearer know of any change in their waist line. It gets looser when you sit, tightens when you get up and even vibrates if you have been sitting for too long.

Muse, the brain sensing headband being tested by ABC News Radio correspondent Alex Stone (below) claims to reduce stress and anxiety while increasing focus -- all with just three minutes of wear per day. Pretty cool!

by Alyssa Newcomb1/6/2015 7:16:48 PM

A man keeps calm and closes his eyes as he tries the Muse headband at CES.

by Alyssa Newcomb1/6/2015 7:24:17 PM

With more than 3,500 exhibitors, checking out the tech bonanza that is CES can be a little daunting. Here’s how it’s divided:

CES Tech East (Las Vegas Convention and World Trade Center, Westgate and Renaissance) is where tech fanatics will find auto electronics, audio and wireless devices.

CES Tech West (Sands Expo, The Venetian, The Palazzo, Wynn Las Vegas and Encore at Wynn) is where all of the health/lifestyle and Internet of Things devices are on display.

Bocco lets users send a message to loved ones at home, which will be delivered by the robot. They can then talk back and the robot will send a reply. Another feature: Attach a sensor and it can notify someone when a loved one is home, perfect for working parents whose children go home alone after school.

As expected, health and fitness tech are playing a huge part in 2015 CES. HTC and Under Armour announced they are collaborating on a series of products that will help athletes measure their fitness activity.

The gTar, an interactive digital guitar, helps beginners learn how to play songs "kind of like Guitar Hero but more realistic," ABC News Radio correspondent Alex Stone says.

by Alyssa Newcomb1/6/2015 8:50:39 PM

While we're wrapping up our live blog coverage today, be sure to stay with ABC News for the latest updates from CES. With than 2.2 million net square feet of exhibit space to cover, and three more days left, there's plenty more tech to be seen.