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QuinoaChenopodium quinoaConsidered sacred by the Inca Indians for its valuable life-supporting nutrients, quinoa has flourished in the Peruvian Andes for over 5,000 years. Known in Quechua, the language of the Incas, as chisiya mama or "mother grain," quinoa is very rich in protein more than all other grains. Today, Aveda sustainably sources quinoa for the protein in our Damage Remedy™ restructuring hair care.

Wheat ProteinTriticum aestivumWheat protein is used to help protect hair from heat damage due to styling with blow dryers, irons, curling rods and other hot styling tools. The wheat protein blend is also used in our be curly™ shampoo/conditioner/style prep™ expands when hair is wet and retracts when hair is dry to enhance curl or wave.