Customer Support

Aweber’s support is one of The stand-out features of the goods.

Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.

Additionally, there’s no hoops to Go through to get service – relevant phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.

On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.

If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.

In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.

Templates

By comparison to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: there are over 700 available.

To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.

Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.

However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of coding your own too. Aweber Vs Sendgrid

RSS Feed

Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.

This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this can be a big time-saver.

It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this purpose.

On the plus side, there are quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.

On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some massive room for improvement here.

Web Fonts

One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.

There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email customers – however only using web safe fonts may make templates look a little bit blander than they otherwise could.

Generally, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and also the addition of some attractive web fonts.

Importing Data

Importing an Current database To Aweber is a fairly straightforward affair.

You can upload the next file Types:

XLS

XLSX

TSV

CSV

TXT

Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.

As you import your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.

For anti-spam motives, you will Need to answer a few questions about how you gathered the information you are importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).

In essence, Aweber’s importing performance is great – no complaints .

Automation

Marketing automation is a characteristic Which is offered by email advertising options like Aweber.

I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.

With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so on.

Aweber recently introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).

But I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can trigger mailouts.

By way of example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.

So Aweber is playing a bit of catch up with its competitors here. Aweber Vs Sendgrid

Autoresponders

Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.

Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.

On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.

On the down side, triggering Autoresponders based on user activities and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.

Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.

Mobile Responsive Design

This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.

1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.

A/B testing

Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.

Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.

Split testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).

For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you’re likely to want this functionality urgently you might be best off considering an alternate email marketing solution.

Reporting

Email analytics in Aweber have been good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, such as

that the Increase of lists over the years

an Summary of sign up methods

where people are opening your own email (i.e., geographical location)

the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree

And more besides.

In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.

Together with the latter two goods you Seem to have the ability to acquire more of an overview of information in one spot, particularly when looking at the performance of individual e-newsletters.

By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting data on one dashboard (that you can then use to drill down to specifics). Aweber Vs Sendgrid

Email Opt-in

A nice feature of Aweber is the Flexibility it provides you about how you want to handle the opt-in process.

You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).

Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.

Integrations

Aweber Provides an adequate selection of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.

Some of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.

It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing choice for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.

Leveraging data

Data in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.

It is a bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to go to some’manage subscribers’ section, search for a number of readers and then save the search for a segment.

To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.

Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.

By way of instance, say you’re a car dealer with a mailing list comprising a field called’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.

You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.

In an ideal world you would only be Able to select the relevant segments and send the message to those three groups. With Aweber however – this isn’t possible. You’d have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’

You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.

Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.

Conclusion

Overall I would say Aweber is a Strong email marketing instrument.

It is not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.

The main Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to speak with an actual human being on an actual phone line about your problem).

Additionally, it’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.

The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.

I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of using it: Aweber Vs Sendgrid

Benefits of using Aweber

Split testing is currently disabled.

You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.

Some of the templates seem a bit dated.

The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.

You can’t include or exclude a number of sections at once when sending an e-newsletter.

Benefits of Aweber

It’s easy to use.

Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer support, ought to be high.

It’s reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than many similar solutions.

It enables you to select whether to join people to your listing on a single or double click basis.

It has good export functionality, with the choice to import a wide assortment of file types and insert the email addresses you are importing directly to an autoresponder cycle.

It integrates neatly using a fantastic assortment of third party applications and programs.

It includes a very large range of templates – over its key rivals.

Setting up easy time-based autoresponders is very simple to accomplish.

All email templates are responsive.

Reporting features are strong.

Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.

You can get a free trial of Aweber here.

Cost

You will find 5 Aweber plans on Provide:

Hosting and emailing a list containing up to 500 subscribers: $19 per month

501 to 2,500 subscribers: $29 per month

2,501 to 5,000 subscribers: $49 a month

5,001 to 10,000 readers: $69 per month

10,001 to 25,000 readers: $149 per month

In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.

A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.

1 aspect of Aweber’s pricing Construction that potential users may like is that all attributes are available on all plans – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.

That said, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.

Pricing Vs. Competition

Aweber is, Generally Speaking,

Significantly more affordable than Campaign Monitor

much more affordable than iContact

roughly the same cost as Mailchimp

marginally more costly than Getresponse

much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).

It is worth noting that the above Comparisons don’t really apply to very small lists however – if you have a small email database, several of the competing products are greater worth.

For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…

$12 per month with Mad Mimi

$15 per month with Mailchimp

$15 monthly using Getresponse

$29 per month with Campaign Monitor *

$32 monthly using iContact

Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 with Aweber and…

$149 monthly using Campaign Monitor *

$79 per month with iContact

$75 monthly with Mailchimp

$65 per month with Getresponse

$42 per month with Mad Mimi

* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined above, but they restrict the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.

That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.

Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.

So let us Look at several Aweber attributes.

Aweber Free Trial

One of those Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Aweber Vs Sendgrid