On 4/10/2013 1:38 AM, Rodrigo OSORIO wrote:
> Maybe the question is : "have they found what they are looking for ?"
>

Advertising

Thats a good question Rodrigo and right on point.
Bounce rates, without also identifying *legitimate* (and/or desirable)
exit points cant alone help us determine if a user has achieved their
objective or not.
Among other things, marking actions on pages with GA labels will
differentiate many of these cases from the pathological and begins to
place 'our user goals' *first* as the primary definition of success.
You cant manage or improve what you dont measure.
--
Koobs
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