Shipping a product implies it’s been manufactured, packaged, and transported into a distribution facility, and in some way allocated by a retailer. It hasn’t necessarily been purchased by the retailer yet, nor has it been sold to a consumer. Which means a massive cost was incurred by the manufacturer, with no revenue so far. Further, even if the retailer has made some form of purchasing agreement/commitment, they typically have many many ways to back out if units aren’t moving. All, of course, at the expense of the manufacturer. This is how Logitech lost $100 million on the Revues, as they made a bunch, but couldn’t sell them. As Seinfeld might’ve put it: “See, you know how to ship the product, you just don’t know how to sell the product and that’s really the most important part of the product, the selling. Anybody can just ship them.”

So let’s go back to that report. 10.5 million Android tablets shipped in Q4. Not too shabby. Now Apple did just announce they sold 15.4 million iPads in the same quarter. So we know we aren’t talking oranges-to-oranges comparisons already.

I’m going to add in a personal observation/anecdote here, take it with a grain of salt. In the past year, at over 20 conferences, 30 flights, and possibly hundreds of meetings, I’ve seen about 15 android tablets in use “in the wild”. I’ll go as high as 20. That’s it. Not only isn’t it close to 40%, it’s not even close to 1% of the tablets I’ve seen in use, in every major metropolitan area in North America. But that’s not a fair way to look at it, so I’ll assume I’m off by a few percent, especially including the international market plus the recent hotness of the Kindle Fire.

According to a variety of reports (best from iSuppli), tablets cost manufacturers between $200-$300 to manufacture, on average. So again, averaging it all out (which isn’t exactly right, but that’s kind of the theme of my blog anyway, right?) at $250 times 9 million units equals holy crap.

$2,250,000,000

Oh, and this doesn’t include marketing, packaging, shipping, warehousing, taxes, and all the other costs involved. Please, somebody, show me how I’m wrong! No, seriously, I don’t actually want to be right here!

I don’t need to write much “backstory” on this one. Thanks to the technologies that pervade our lives, we are in a hyper-connected world. But methinks it’s too much, and the blame lies solely on us, but all of us and in two different ways.

We let ourselves get interrupted. Multitasking is basically a lie, nobody’s good at it, and it’s proven unproductive. If you have multiple windows doing different things, bottom line is you are getting less done. Further, we leave our ringers on, have pop-up alerts for lots of things (from meeting notifications to Twitter DMs), leave our chat/IM programs open, have email checking once a minute, etc.

We interrupt others. Sending a chat request, a text message, a DM, etc is, in effect, an interruption on someone else’s time. I loved Jeff Jarvis’ post on how we need to redefine “rude”. The problem right now is, we’ve all accepted so many interruptions as “the norm” that we are imposing it upon others, and expecting them to react to our whims.

We need to fix this, and soon. And I don’t mean for the “decreased productivity” factor – Americans especially have gotten far too focused on how productive we all are. Here was Bobby Kennedy’s famous quote on measuring productivity:

“Too much and too long, we seem to have surrendered community excellence and community values in the mere accumulation of material things. Our gross national product … if we should judge America by that – counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for those who break them. It counts the destruction of our redwoods and the loss of our natural wonder in chaotic sprawl. It counts napalm and the cost of a nuclear warhead, and armored cars for police who fight riots in our streets. It counts Whitman’s rifle and Speck’s knife, and the television programs which glorify violence in order to sell toys to our children.

“Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile. And it tells us everything about America except why we are proud that we are Americans.”

I think we’ve all tolerated these interruptions because we are chasing these false ambitions, and perverting the concept of productive to “work all the time, letting anything interrupt me, because it makes me seem/feel busier and therefore more important and more productive.” I suggest we stop it. And, since I’m human too, I’m going to state that I am fairly guilty myself, but I’m working on it.

I want a “do not disturb” app. I want it to run on my desktop, iPad, iPhone, and laptop. I want it to let me control when I’m interruptible and when I’m not. I want it to work in a “polite” way, so nobody thinks I’m avoiding “them” but can be properly informed that I’m using this block of time to work on something specific. I want it to let someone override in case of emergency, and I want it to mesh with my schedule. I don’t need it to be very “smart”, it doesn’t have to “learn”, it just has to work. And yes, I know it’s impossible, and this is unicorn territory.

But what I can do in the meantime…

Shut down Tweetdeck and start using Twitter when I want to, not worrying that I’ll “miss something” because in all truth, real-time is irrelevant for 99% of our personal and professional lives (unless you are actually in the media).

Turn off all notifications on my iPhone.

Close Skype and Adium except for when I want to chat with someone (which I’ve hopefully scheduled already).

Close mail, only checking it a few times a day – and move all “rapid back & forth” email conversations to the phone.

I have no idea how to do the above 4 things and actually make it work, but I’m going to try.

Seems like Apple has news coming later this month. Regardless of your feelings about Apple, it’s safe to say they have mastered the art of the product launch like none other. Even when virtually every detail of a new product gets leaked due to it being stolen lost at a bar, they still master the news cycle and generally enchant and entertain. Some might argue they simply do things whenever they want, others would surmise they do it entirely calculated on a spreadsheet based on maximizing sales. My guess is they do it “when they can” – the moment they are done with the first production line and have the shipments queued up, the media invites go out, a few semi-leaks pop up here and there, then off to the races.

This works great when you can fit a few hundred phones into every crate and airdrop ’em over the US at the same day/time with ease. Sure it’s costly, but in the grand scheme of things, no big deal. The boat’s left the harbor at the same time, and within 3 weeks the full distribution cycle is up and running.

But now we’re not talking about a gadget that fits in your pocket, it’s an Apple Television (right? right?). And despite what self-aggrandizing promoters some analysts say, it’d be my guess that they ship them in more sizes than just 32″ and 37″ (seriously, how did anyone actually believe that?). Unless they’re about to pour forth with statements about how those are actually the ideal sizes for a display, I don’t think they’re about to exist in a market where size really does matter and play on the small front. I’d guess we see one at ~32″, ~40″, ~50″, and ~60″ – those are the main categories of TVs sold today.

Yeah, I'm on a truck. Life's just that good. I have a keg back here too.

And now is where we face our hurdle: these TVs are big. The box for my Samsung 63″ plasma barely fit into a pickup truck! You can’t exactly airdrop hundreds of each model to Apple stores. In fact, every aspect of the logistics to pull off Apple’s typical surprise & delight maneuvers is quite tricky here. So that’s problem number one – in my guess they solve this via the “and you’ll all be able to receive your units 30 days from today” type of solution. But there’s no way you’ll hear “and you can go get them in Apple stores nationwide this afternoon.”

Second, unlike phones and iPads, and even computers, TV buying has a lot more seasonality to it. And other than a core set of fanatics (nope, I’m not at that level yet), most people aren’t about to pick up new expensive living room gear for any given reason. This is actually one of the trickiest nuances of the TV world (on the hardware front) – it’s really hard to get someone out of their buying cycles. Sure, if someone was already planning to get a new set next holiday season they’ll consider getting one in June or August or whenever. But if not, (question mark).

So, they can’t announce too soon. Or too late. They can’t announce in the first half of the year. But if they wait til too late, they’ll impact supply chain in a painful way and potentially affect sales.

My money’s on a late Spring announcement, shipping in the Summer. Even though it’s traditionally a terrible time to introduce a TV set to the market, it’ll give them more time to get the logistic down, the stores reformatted, and everything else into full swing in advance of the Q4 buying season.

One of my favorite CES moments. I'm 1/4 of the way to winning an EGOT!

Over a dozen CESes later (is that how you pluralize CES?), my tips for attending CES have shifted a bit, but not too much. But for a personal first, my tips aren’t changing at all since 2011’s CES Tips list. So, here’s that list, copied and pasted for your convenience.

Wear Comfy Shoes!
Of all the feedback I get on these lists, this is the one people appreciate the most. CES isn’t supersized like it was back in ’08, but it’s still big, and tired feet equals sore back equals unhappy attendee. Freebie bonus tip: while walking the show floor, try to walk on the booths as they tend to have better padding than the walkways between booths.

Stay Clean
I’m not a purel fan in general, but for a show like CES with over a hundred thousand people visiting from every continent, you are guaranteed to bump into someone who has exposure to some bizarre strain of something that’s going to make your next few days pretty miserable. Keep your hands clean, wash before every meal and snack, and you’ll at least up your odds of avoiding the CES Flu next week. Good luck.

Pack LightMy recommendation is to walk the floor with either nothing or a near-empty backpack. Forget shoulder straps, you’ll be aching by the end of the day. Bring nothing you do not need during the day. Also, try to dump your bag prior to dinner, so you can spend the night on the town without having to remember anything later. What happens in Vegas…

Be Nice to the StaffBooth workers have likely sacrificed their entire holiday season to prep for CES. They have to answer a thousand questions or so an hour. Their demos are probably going to go awry as they are probably dealing with brand new gadgetry that doesn’t really work so great. Treat them nice – don’t pester them as if they are tech support – they aren’t. Don’t ask them hour-long questions on some weird technology nuance. Don’t badger. And don’t suck up all their time considering there are folks standing right behind you with questions to ask too. Just be nice, they could use a little break from time to time.

Plan EverythingFigure out which booths in which halls you are going to prior to getting there. Figure out where your dinner is, and book enough time to get a taxi. Figure out where to get your badge before going there. Figure out where your parties are, and plan that properly. ”Winging it” utterly sucks when it comes to CES and Las Vegas. Traveling between any two destinations could easily take an hour, even as early as 8am. If you try to leave the show, go to a hotel, then come back, your day is done.

Skip the SwagDo you really want a Panasonic pen, or a Sony plastic bag, or a brochure from TiVo? Really? My wife has actually forbidden me from bringing home anything, period. Also, for those of you into conservation (which should be, you know, everyone), no better way to send a message than to leave Vizo with an extra truckfull of mints (note that for the 2012 edition I changed Samsung to Vizio, just for funsies – yet I kept the same gag in from 2011 #lazy).

Stay HydratedIf you carry only one thing (a simple backpack, remember? no? back to #3 for you!), it should be a bottle of water. Also, since your hotel room will be quite dry, leave the bathtub 1/4 full of water overnight, you’ll feel better in the morning.

Get ConnectedSince about 80% of everyone at CES will be using an iPhone, odds are y’all won’t have much of a signal. Further, wifi is going to be spotty at best. I recommend relying on texting as your go-to method of staying in touch with folks. Either that or grab a MiFi for the week.

Share Cabs!When you get to your hotel taxi line in the morning, and it’s huge, here’s a simple trick to save yourself 30 minutes per day(or more). Walk to the front, ask if anyone’s going to the convention center, if they say yes, offer to pay for their cab. You aren’t actually “cutting” in line, because the person who was 2nd in line remains 2nd in line and you have no impact on their wait. Easy one, eh? By the way, you should be sure to tip a little extra when you do this, since you’ve taken away a full fare. Plus, sharing is caring (I don’t know how that fits in here, but it sounds so nice to say). Oh, and don’t forget – you can’t hail a taxi in Las Vegas, so grab them at hotels, restaurants, or the LVCC.

Layer UpVegas is in the middle of a big desert, and while it may be warm during the day, the nights are very cold in January. Bring a jacket or a sweater when you go out. But don’t forget to leave your CES badge in your hotel room before you leave for the night!

Bring Business CardsI would say roughly 97% of the people that I’ve met at CES over the years who don’t have cards regret not having them. Maybe it seems cool now not to carry them. Maybe you think they are so 1990s. The truth is, there’s almost no reason not to carry cards, and even looking at it from a potential loss vs potential gain perspective says: carry the darn things! And Moo cards don’t count, people. Updated for 2009201020112012: Still true.

Follow Live OnlineEngadget puts up a post every 3.8 seconds during CES (this is not a fact, I am just guessing – it’s probably more frequent than that). Make sure you tap into theirs (or Gizmodos or your own favorite gadget blog) during the course of the show. If you are AT the show, you might find out about something cool to see; if you are stuck in your office, it’ll be kinda like being there, except you are stuck in your office and they’re in Vegas. Loser.

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About

Jeremy Toeman is VP Products for CNET. He has over 15 years experience in the convergence of digital media, mobile entertainment, social entertainment, smart TV and consumer technology. Prior ventures and projects include Viggle, Dijit Media, Sling Media, VUDU, Clicker, DivX, Rovi, Mediabolic, Boxee, and many other consumer technology companies. This blog represents nothing but his personal opinion and outlook on things.