A collection of things on men's clothing and culture

Sanforized Trademark Ads

Up until 1930, fabric shrinking was a real problem for any clothing you bought. Then sanforization came along, which is a patented process for shrinking the fabric yarns back down to their original size after they’re woven. Developed by Sanford L. Cluett, it became one of the most important innovations in textile technology of the 20th century.

After its creation, the term “sanforized” was trademarked and heavily advertised for several decades – like most companies, they went through different phases of ads and during the 50’s they used comics.