Jessica Bishop lives in New York City and is the editor and owner of TheBudgetSavvyBride.com. The Budget Savvy Bride has become the #1 resource for couples planning a budget wedding. Jessica has worked in various aspects the wedding industry for over 9 years – from design and day-of-coordination to photography and wedding invitations, she’s handled it all! Jessica is also th ...

New Resource: Finding Your Next Merchant by Tricia Meyer | Oct 26, 2016 | affiliate marketing, Blogging | As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program.

The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have two major sponsorship opportunities for Affiliate Summit West 2017 in Las Vegas: PMA Cocktail Brunch on Sunday, ...

Last week the U.S. Court of Appeals for the Second Circuit upheld a lower court ruling against an affiliate network for deceptively promoting the LeanSpa weight-loss supplement (FTC v. LeadClick Media, LLC). PMA member Richard Newman first alerted our members to this case last May when the U.S. District Court for the District of Connecticut initially held the network liable ( ...

Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify that merchants may have a case against affil ...

2017 PMA Board of Directors Nominations Open by Tricia Meyer | Oct 3, 2016 | Board of Directors | The Performance Marketing Association has officially opened up the self-nomination process for the 2017 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run.

The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon. The workshop started with basic background from Edith Ramirez, Chairwoman of the FTC, on the legal background of disclosures. The core of this is the .

Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New Affiliate Managers pulls together suggested reading from indu ...

On September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance marketers will be the discussion regarding social media, native advertising, and other online advertising.

The PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come together at our party and our table. PMA Networking Cocktail Party We kicked off the conference with a networking event held at the Marriott.

We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us? The PMA Networking Cocktail Party Get your tickets for the Networking Event to be held Saturday night from 6-7pm.

The Performance Marketing Association will be having its semi-annual Affiliate Summit networking event on Saturday, July 30, 2016, from 6-7pm in the Empire Complex of the New York Marriott Marquis. This year’s event will be a little different than those in the past to provide new opportunities for interaction.

On behalf of the PMA, I am excited to announce that the 2016 Salary Survey Results are now available. The survey was conducted in February through March of this year, and it is the second time we have conducted it. Because of that, we were able to include not only the results of the survey but also insights comparing year over year results.

I am excited to announce that Joe Sousa, Affiliate Coordinator at Fanatics, is joining the Performance Marketing Association Board of Directors. I have had the pleasure of working with Joe for many years and know that he brings experience, enthusiasm, and knowledge to our Board. A little bit about Joe: Joe has been in the SEO/Affiliate industry since 1998.

For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC. Although the paper is written specifically with bloggers in mind, it is a comprehensive resource tha ...

I am excited to announce the newest member of the Performance Marketing Association Board of Directors, Maura Smith from Pepperjam Network. Maura was selected to take the open spot on the Board that I vacated when I assumed the role of Executive Director. A little bit about Maura: “As SVP of Affiliate Marketing at Pepperjam Network, Maura Smith oversees the client and publis ...

Every year we are fortunate to have PMA members speaking all over the world at various conferences. We’re proud of our members being leaders in the Performance Marketing Industry and sharing their knowledge. Look for the following members to speak at Affiliate Summit East in New York on July 31-August 2.

Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will NOT help merchants. What Is Going on in South Dakota? On March 22, 2016, the South Dakota governor signed into law legislation adopting an “ec ...

The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as: Can I use any image under the “Fair Use” doctrine? Can I use an image if it has already been used on another site? Can I use an image if I attribute credit it to the owner? ...