Stephen Ferris, Donna Strain, Creative Media, the author of the awarded project Award Winning Southern Regional College Website E-Learning Website explains, The college site was outdated, complex, unresponsive to mobile devices and delivered a poor user experience. The strategy was to create a modern responsive site which appealed to local students and grow interaction with business, industry, community associations and international students. The College provides centres of excellence for technology, business and industry providing pathways to employment. The site needed to applicable for use by all..