Monthly Archives: January 2013

As the most liked ads of 2012, rumours that Compare the Market’s meerkat campaign is to be axed has come as a surprise to many. Giving a popular campaign the boot at its peak does seem counter-intuitive. Yet, looking back at similar moves, could it be that this is a deliberate tactic to inspire public…

It has been fascinating watching the Tesco horse meat PR debacle unravel this week. The story had all the makings of a textbook publicity nightmare – suspected dishonesty, a compromise to the food chain and the harming of animals which are considered pets by most – it’s the stuff that keeps you awake at night.…

The big news last week was the return of David Bowie. I for one am delighted that the master of androgyny is back; he’s a musical genius! But beyond this pale approval, please allow me to skip the over-indulgent nostalgia, the exaltation of what his music meant to a generation and to skip the zealous…

So – this week marked my first week back at Acceleris Towers after eight months of nappy juggling, milk feeding, bottom wiping, sicky burping chaos – or what many others call ‘maternity leave’. In some areas, the mental shift from thinking ‘mummy’ to ‘media’ has taken some preparation, focus and several strong espressos. But in…

Ah, early January, the time for New Year’s resolutions, clean slates, big plans, and the best of intentions… As well as achieving personal goals such as shedding those surplus festive pounds and getting more exercise, why not get your business communications in shape too with five New Year writing resolutions from Acceleris? And unlike learning…

So, a New Year and a time to reflect back on previous achievements and to look forward to new challenges. At Acceleris we have said ‘goodbye’ to old friends and ‘hello’ to new colleagues. We have welcomed new clients on board and reinforced our relationships with those who have been with us for some time.…