Bystronic welcomes customers in Tianjin

September 2018

Information gathering and getting to know each other: These are the aims of the Bystronic Competence Days, which took place for the first time in China this August. Customers from Asia and Europe saw two new products and “World Class Manufacturing” in action.

With a steady buzzing sound, the
laser cuts small squares with a hole pattern into a 15 millimeter aluminum
sheet. A group of Bystronic customers from Southeast Asia stands in front of
the safety screen. Several of them are filming the process with their
smartphones. It’s the first day of the Bystronic Competence Days in the Chinese
port city of Tianjin. The machine at the center of attention is the BySmart Fiber,
which was unveiled at the China International Machine Tool & Tools
Exhibition in Beijing this July: An entry-level fiber laser with up to six
kilowatts of laser power. CKM Metal Technologies from Johor Bahru in Malaysia
is already using several predecessor models and has also ordered the BySmart
Fiber from Bystronic. “It will be delivered in November,” says Operations
Director Lee Wen Kang. “I am examining the speed and quality,” he adds with a
nod. Both are satisfactory.

Customers inspect finished laser-cut parts.

Customer proximity creates trust

Lee’s group is on a guided tour
of the machines and the production halls. They listen, ask a lot of questions,
and exchange ideas with each other. Nearby, another group from India is
receiving the latest information on Bystronic’s software solutions. More than
120 customers, mainly from Asia, have come to Tianjin; most of them are company
owners or managing directors. Their metal processing companies supply the
automotive and elevator industries, build computer cases or small parts for the
telecommunications sector. Bystronic employees from China and Switzerland
accompany the groups, and are available to answer any questions – also during
the coffee break. This openness and customer proximity is very important to
Bystronic – as is the relaxed atmosphere at the event.

“We want to show our customers
that our production in Tianjin is world class,” says Song You, President of the
Bystronic Group China. In order to earn the customers’ trust, it is important
that they see the factory – and also the people who work here. The development
and production location, situated in a modern industrial park interspersed with
green areas, is similar in its technology to the Bystronic locations in
Switzerland and Germany, explains Victor Tan, Managing Director of CKM Metal,
who came here together with Lee.

The modern production halls in Tianjin are used for the production of laser cutting and bending systems.

Hands-on experience

Many visitors come to the
Bystronic Competence Days with concrete project plans. This becomes
particularly clear during the numerous live demos, which are frequently used as
an opportunity to discuss specific questions in detail with Bystronic’s
specialists. For example Melvin C. Dy, Managing Director of the MD Group from
the Philippine capital Manila, which specializes in delicate metal parts: He
wants to switch to Bystronic’s press brakes – and is thus particularly
interested in the technology of the new Xpress bending machine, which Bystronic
will soon be launching on the market. His first impression is positive. On an
Xpress 50, an employee demonstrates how a box with a lid can be bent from a
pre-cut part with just a few swipes on the screen and a short bending sequence. The lid
fits snugly onto the box with virtually no friction. “Our operators are used to
the software of our previous machines, so the transition must be as simple as
possible,” says Dy who is visibly satisfied with the demonstration.

An opportunity for customers to get up close: demo of the bending machine.

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