I believe strongly in associations. Things from our past giving us a chemical reaction to new things that remind of it. This can happen on small and big levels. For example, they say we are not born disliking any food. That means steaks vs broccoli all have the same fighting chance to be our favorite from birth. Obviously marketing has a lot of influence (less and less actually with TV commercials phasing out.) But more than marketing is emotional experience. Being forced to eat something never makes you like it more, and being rewarded something never makes you think it’s bad. These type of associations and experiences have molded what foods we tend like best and worse as adults. If you had food poisoning with salmon it’s likely you won’t like salmon again or fish all together. This is because when you think of salmon, you think and feel how you felt when you got sick. Luckily strong minds and strong will can overwrite these programs and have us enjoy stuff we thought as a child or teenager was gross even if we had a bad experience with it. This is very important to understand because on the bigger level […]

I was about 19, I had a pretty good job as a manager at the Sears store in Napa. Over 4 years the store went through three owners. They where all great people that taught me a lot and allowed me to be myself. After starting junior college and working my way through a wine making program with Napa and Davis I decided maybe I should bring in other options considering the importance of this time in my life. I love Napa and wine but I knew I would need more for a full life. After poking around I asked a family member their opinion on what I should do. She simple asked “what are the three things you like most in life”. At the moment it was music, computers, and small business, this led me to considering these as my new career focuses. It was quick that I realized Music was a crap shoot and I never was very good at gambling. Shortly after removing music from the equation the other two shortly became my target. Luckily I had a strong work ethic and with the mission to follow my passion I don’t think anything could of stopped me. […]

Love, what is this mysterious feeling or emotion that causing people to die, to come alive, and to become more then they ever imagined. Is love what constitutes marriage and life long partnership or is love really a disease or drug like emotion that needs to be cured? First I think it helps to understand the origin of love by knowing what the word itself means, not the new term in a dictionary but where it started. “love” is from the Sanskrit lubhyati, meaning “desire. Desire seems to be very different then love I mean desire is more man made like lust, where isn’t love natural and some what divine? If you go back through time people have used love as a tool to seduce and rule others. For example in Bali the men there have a leaf that if fed to a women the women would worship him. Chocolate claimed to have the same effect so kings would eat pounds of it before they visit their harems and feed it to all their women before fallatio. When falling in love there is scientific proof that the brain processes stops to function normally. For example when someone looks at a […]