SmartBiz Industry Expert

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Nailing The OpenerChances are that after you read this sentence, you'll decide whether to read the rest of this story. Still with me? You've just proved how important the first sentence of a sales letter is. MORE

Building A Curious Corporation"What a distressing contrast there is between the radiant curiosity of the child and the feeble mentality of the average adult," Freud once wrote. Sad to say, he's got a point. MORE

Questioning Tips To Help You Sell MoreThe most important part of the sales process is questioning. Presenting without questioning, and questioning adequately, is like buying a gift for someone you know absolutely nothing about--your choice will likely be way off target, and result in disappointment for you and them. MORE

How To Keep Customers After The First SaleHere's a statement uttered by customers every day: "We're perfectly happy with who we're buying from and we wouldn't consider switching." But if you're thinking this is an article on how to overcome that objection, it's not. It's about how you can get your customers to say it to your competitors. MORE