Health Insurance Companies Bribe Doctors to Prescribe Generic Drugs

Insurance companies want doctors to prescribe generics instead of brand-name pharmaceuticals because it saved them a lot of money. So how to reach physicians with the message that they should prescribe more generics? Simple: Do what Big Pharma does and just bribe the docs with expensive dinners and cash handouts. Forget real medicine. Forget science. Doctors are influenced by gifts, vacations, meals and outright bribes. Medical science has nothing to do with modern medicine. It's all about who can cut the biggest bribe check.

From Pharmalot.com: All the doctors had to do was show up, enjoy a free dinner at an elegant Rochester, New York, restaurant specializing in steaks and expensive wines, and pocket $100 on the way out the door. No, this wasn’t a big drugmaker showing largesse. Health insurers invited the docs to hear a pitch about the benefits of prescribing generics instead of pricier brand-name meds, the Associated Press writes.... more

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