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Moleskine: the Challenges of Analog Companies Going Digital

Thursday, April 17, 2014

Scott Galloway, a marketing professor at New York University’s Stern School of Business, told Marketplace that younger, hipper tech executives often show up at meetings jotting notes in a Moleskine instead of using a tablet.

When Moleskine was resurrected in the 90s, it had one thing going for it: its past. The new Moleskine brand embraced that past, and twenty years later, Moleskine is the notebook.

The company has gained widespread credibility in the analog world... but that credibility doesn't necessarily extend to the digital realm. It's easy to talk about the convergence of the digital and analog worlds, but, as Adrienne Raphel notes, for those trying to make that wish a reality, a long, tough road lies ahead.