P&G’s Ivory soap was one of its oldest products which became famous for its pure contect and property of floating in water.

Because Ivory is one of P&G’s oldest products (first sold in 1879), P&G is sometimes called “Ivory Towers” and its factory and research center in Saint Bernard, Ohio is called “Ivorydale”.

The story behind Ivory soap is quite interesting. This is how it goes.
A soap maker at the Procter and Gamble company had no idea a new innovation was about to surface when he went to lunch one day in 1879. He forgot to turn off the soap mixer, and more than the usual amount of air was shipped into the batch of pure white soap that the company sold under the name The White Soap. Fearing he would get in trouble, the soap maker kept the mistake a secret and packaged and shipped the air-filled soap to customers around the country. Soon customers were asking for more “soap that floats.” When company officials found out what happened, they turned it into one of the company’s most successful products, Ivory Soap.

As of now Ivory is a small brand by P&G standards. The Ivory brand includes liquid hand soap, body wash, dish liquid, and a mild laundry product called Ivory Snow. Research in 2001 by Lehman Brothers revealed that the U.S. sales of all Ivory products, including the liquid soap and dish detergent, represented less than 1% of P&G’s total worldwide sales in the 52 weeks ended Sept. 9, 2001, just two days before 9/11.

So what’s this blog about?

Another attempt? Well yes. Attempting to figure out another sustainable model (there are some other attempts going on parallel-ly).
Well, we have a lot of questions in mind. we read up stuff, we do some research to find answers to these questions. This is an attempt to publish that little 15-20 minute research.