anger moves audiences to action

Speakers often begin their presentations with a joke. Sometimes it’s funny. Sometimes it’s relevant. Sometimes it’s none of the above. Can humor help persuade an audience? Well, yes and no. Self-deprecating humor can help you build credibility with an audience and that can help you be persuasive.

But the main reason to use humor is to hold the audience’s attention. People like to laugh. So if you make them laugh early in a presentation, they’ll look for additional laugh cues later in the presentation. They’ll pay more attention because they don’t want to miss your next joke.

On the other hand, humor will never move an audience to action. People who are laughing just want to keep on laughing. If you want an audience to actually do something, the most potent emotion is anger. Humor helps people absorb information. Anger moves people to action. It’s why our political ads are so angry. Learn more in the video.