Xerox announced its sponsorship of the Ducati Superbike team earlier this year in a branding move it says is aimed at shaking off some of the perceptions associated with being a business IT company and presenting a more dynamic image.

Credit: Andy McCue

Published: August 10, 2005 -- 16:45 GMT (09:45 PDT)

Caption by: silicon.com staff

The 1000cc Ducati machines used in Superbikes, which are based on street bikes and can hit a top speed of almost 200mph, are not as highly modified as in other types of motorsport but the team's engineer told silicon.com that technology can still shave off a vital tenth of a second in a race.

Credit: Andy McCue

Published: August 10, 2005 -- 16:45 GMT (09:45 PDT)

Caption by: silicon.com staff

2004 champion James Toseland is having a poor year and, following a disappointing race in front of 100,000 UK fans at Brands Hatch at the weekend, he's now out of the running for this year's title. In a vain attempt at a Xerox joke he told reporters he doesn't want to "copy" that result...

Credit: Andy McCue

Published: August 10, 2005 -- 16:45 GMT (09:45 PDT)

Caption by: silicon.com staff

Toseland (1) and his team-mate Regis Laconi (55) in a 'burn-up' in front of staff in the car park of Xerox's UK headquarters in Uxbridge this week.

Credit: Andy McCue

Published: August 10, 2005 -- 16:45 GMT (09:45 PDT)

Caption by: silicon.com staff

As part of the sponsorship Xerox provides document and copying support to the Ducati team on race days as well as IT support to the Ducati headquarters in Bologna, Italy.

Photos: Copy that - Xerox and Superbikes

From document and IT support to 'burn-ups' back at the HQ

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2004 champion James Toseland is having a poor year and, following a disappointing race in front of 100,000 UK fans at Brands Hatch at the weekend, he's now out of the running for this year's title. In a vain attempt at a Xerox joke he told reporters he doesn't want to "copy" that result...