Breaking: Prius

Published on September 10, 2001.

Oil rigs see the light in a spot for Toyota Motor Sales USA's 2002 Prius. The commercial, narrated by actor Jeff Goldblum, is dubbed "Dinosaurs" since the hybrid-engine car gets 52 city miles to the gallon. Steve Sturm, VP-marketing of Toyota Division, said the client liked the idea from Dentsu's Oasis Advertising, New York, so it let the shop create the spot. Art director: Jeff Weston. Copywriter: Paul Bernasconi.