Mexico and Brazil Lead the Video Game Market in LatAm

What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate.Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study that analyzes the video games segment current situation in 54 countries and makes projections for the 2015-2019 period.Video games are also a growing media type for advertising as in-game advertising provides many brand integrations that are coveted by advertisers.

Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach, US$2.7 billion in 2019, with a 8.4% CAGR according to findings of the global study “Perspectivas del sector de Entretenimiento y Medios 2015-2019” conducted by PwC.

The research study analyzed the various segments and concluded that the "traditional games" had revenues of US $1.21 billion in 2014 and is expected to reach US$ 1.79 billion by 2019.

In addition, PC gaming total revenues will increase at a 10% CAGR and reach US $920 million in 2019. This will be backed by a decline in physical PC games sales, offset by an increase in sales of digital format games.

The region share is largely dominated by two markets, which together will account for 72% of total revenue in 2019, Brazil (39%) and Mexico (33%).

The report reveals that the video game market sales globally were of US$70.78 billion dollars in 2014.
The industry growth in Argentina, in the last four years, has been remarkable: in 2010, annual sales were of only US $66 million and last year the figure reached US $124 million. The increase represents a total growth of 87% in just four years.

The report forecasts that the market will continue growing at 10.3% CAGR to reach US $201 million in 2019. Thus, Argentina will be one of the few countries in the world with a double-digit growth during the 2015-2019 period.

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.