View from the Mill - Posted in gauging

As Summer fades away, we move into a new season; that of exhibitions. We’ve written before about the supposed death of the exhibition industry, but as we have pointed out whilst many industrial events have suffered (and in some cases disappeared), this has often been as much about the failure of organisers to adapt their product to the changing business and communications landscape, as it is about the inexorable rise of the web as the perceived primary source of information.