Alas, Apple was not on Verizon, Sprint, or T-Mobile. This gave Google an opportunity to win over new customers. Those customers are likely coming off their first Android contracts now. It will be interesting to see if they stick with Google, or if they decide to jump to the iPhone.

Tmonews is reporting that T-Mobile, the carrier of the people, will soon be bringing back the holy grail of unlimited data plans. It’s the real deal, folks. No speed limits, caps, overages, throttling or anything—just an unlimited amount of data for you to use every month, as it should be.

T-Mobile will be re-joining Sprint, who has long been the only big carrier to offer unlimited data, as the two carriers to offer affordable unlimited data plans. The new unlimited data plan will be $30 for Classic Plan customers and $20 for Value Plan customers. Is it too early to hope that this will trickle into an unlimited data revival for AT&T and Verizon? Can we transport back to a few years ago where it was always unlimited data? Please? [TmoNews]

Hey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

Android’s share of the the U.S. smartphone market collapsed for the first time ever in November and October as consumers bought up the iPhone 4S. Now that Apple sells the iPhone on Verizon, Sprint and AT&T, it actually closed the gap on Android.

The big question for Apple: Is this is a short term jolt driven by the iPhone 4S which came out in October, or is it a long term trend?

How did you spend your weekend? If you’re Apple, the answer is simple, really: selling a whole lot of iPhones. Cupertino this morning announced that iPhone 4S sales have reached four million — quite an impressive number compared to what its predecessor was capable of, a fact no doubt helped by the addition of some carriers, like Verizon and Sprint here in the States. The handset is currently available in the US, Australia, Canada, France, Germany, Japan and the UK, with plenty more countries coming by the end of the year. Press info can be found after the jump.

“We’re number two” might not be the chant everyone’s after, but we have a feeling that Google is more than satisfied with that in this case… for now. According to market research firm NPD, Google’s Android operating system edged up into second place in the US smartphone market during the first quarter of the year, leaving it still well behind RIM’s BlackBerry OS, but marking the first time that it has moved ahead of Apple’s iPhone OS. Specifically, NPD found that RIM maintained a strong 36 percent market share for the quarter, with Android coming in at 28 percent, and iPhone OS in third at 21 percent. The growth for Android was attributed largely to strong carrier support — like Verizon’s buy-one-get-one free offer which, incidentally, also helped Verizon maintain a 30 percent smartphone market share, which is just slightly behind AT&T at 32 percent, and ahead of T-Mobile and Sprint at 17 and 15 percent, respectively.

Big doings over in Barcelona today. Twenty-four telecom operators, with the support of the GSMA and three major hardware manufacturers, have formally announced they will come together to form the Wholesale Applications Community. Essentially, the goal of the alliance will be to create a viable, cohesive and open industry platform for mobile app developers. Members of the Community will include AT&T, China Mobile, China Unicom, Deutsche Telekom, NTT DoCoMo, Orange, TeliaSonera, Sprint, Verizon Wireless, and Vodafone among others, and they’ll be supported in their endeavors by LG, Samsung and Sony Ericsson. The total customers of the group is about 3 billion, giving WAC (our name) some considerable — albeit theoretical for the moment — power. The group plans to work on coming up with a standard for working across platforms over the next twelve months. WAC’s website just went live a bit ago — there’s a link to it below — and the full press release is after the break.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.