Trendjacking is wildly popular. It can garner you kudos or widespread condemnation from fans and influencers. In the always-on social media sphere, knowing when to trendjack or calmly step away from the ledge is a delicate dance. Cultivating the skills necessary to read and react to the social zeitgeist during the crucial six hours after a trend starts to spread is invaluable. Here’s how to keep ahead of the curve, so your attempts at trendjacking results in a win.