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This is the life story of our company and our first game, The Unfinished Swan, which we released in October for the PlayStation 3. We'll talk about how we took a graduate student prototype, submitted it to festivals, negotiated a publishing contract with Sony, and spent the next 3 years figuring out how to make our game and run our company, which grew from a team of 2 to 12 by the time we shipped. Many mistakes were made, some lessons were learned, all will be revealed.