The change “officially” begins Monday, March 19, but the change will be effective on Thursday to cover local teams in the NCAA tournament.

You may also notice the absence of a “national” syndicated show called “The Jim Rome Show.” The Rome show has reportedly been a drag on the station’s ratings and provides plenty of opportunity to change the station during the day for most KC listeners. While he was once the “king” of talk nationally, Rome hasn’t been pulling his weight in recent years and will be absent from the airwaves for the first time in Kansas City in over a decade.

The biggest mover (and benefactor) in this shakeup is the expansion of The Danny Parkins show from 2 hours to 4 hours and will be going up directly against Soren Petro’s “The Program.”

I have sent formal requests for participants of the #RadioWars on both sides, but they were all declined. However, Danny Parkins said on Bob Fescoe’s show this morning that, “people in Kansas City want to hear about their teams, and that’s what we’re finally going to be able to give them.”

We will have exclusive coverage of these changes including reaction from key participants throughout the weekend, but effective March 15, there’s your lineup. #RadioWars enters its next phase… NOW.