案例分析：Creating Social Media "Talkability" Among Mothers With Video Content

挑战

Thank you for all the submissions. We saw some really good work done here; creative, touching, relevant; and it great to see there are so many different angles and also expressions through our brief. Congratulations to everyone and appreciate the hard work put in developing the videos. Looking forward to your participation in future for upcoming briefs.

评审团奖金获奖者

Making this film was a great challenge for me, because as Hichtcock said, is not easy working with children, but that made the end result much more interesting. It was a great experience and I really like the idea of sharing the experience of winning this award with this kid and his mother. I know they both enjoyed making it too and this will be a great memory when the kid grows and look back. Let´s hope there will not be codecs issues when he is older and he can share it with his mother forever.

Hi ericdraven, thank you for your submission and it turns out to be an excellent piece of work. We felt that overall the video that you have created manage to capture the essence of the brief as well of what Friso’s brand stands for. And we also enjoyed the little kid with his narration in the video as well. The treatment and quality of the video was good too. Congratulations on the good work!

"Hi rico3569, thank you for your submission. The video you have created does indeed capture what the modern mums are; busy with work, going through house chores and sometimes doing multiple tasks at one time. In the end of the day, the time and moments spent together is indeed the most important for a mum and her child. Good work!"

"Hi productionscarrousel, thank you for your submission. We liked the way that you presented the idea in the video and we find it quite aspirational as well. The quality was good as well and we felt the emotional connection to it. Well done!"