Case Studies

We are ready to handle advertising needs of any complexity. Welcome to find out about challenges have been faced and effective ways and means that have been found to achieve our advertisers' objectives.

Overview
Riceforce is a high-end natural skin care from Japan, produced from organic rice extracts. The company is focused on online sales. The main Riceforce's priorities are high quality traffic and specific channel targeting.

Challenges
To reach female audience 18+, from Great Britain and Germany, given tight deadlines.

Solution and Results
During this cooperation the objectives set have been achieved by female-oriented channels targeting, such as Celebrity news, Beauty & Personal Care, Food & Drink, Health, Home & Garden, Lifestyles, Shopping, and required geography targeting. As a result, 1,5 million of impressions have been delivered achieving 0.15% CTR.

Overview
MegaFon is one of major mobile and broadband communications operators in Russia, that provides a range of services throughout the country and serves more than 60 million customers. The company has chosen Fidelity Media to promote offer “Sochi 2014 online – Internet unlimited ” for participants of Olympic Games 2014 and Sochi guests from countries worldwide.

Challenges
To reach specific audience - Olympic Games visitors - guests which came to Sochi from different countries of the world and used their own devices to access native sport news. Ad campaign dates — 27.01.2014 – 23.02.2014.

Solution and Results
The desired audience has been detected on a number of news and sport websites where the advertising message should be delivered. During the campaign flight over 0.9 million banner hits was served with 0.53% resulting CTR.

Overview
A computer and Internet security software company developing products for security, cleaning, optimization and data control for Mac OS is interested in promoting of their MacKeeper utility software. Fidelity Media became a long-term partner for marketing and advertising campaigns for MacKeeper brand promotion.

Challenges
To involve Mac OS users with US, UK, CA, AU and Europe countries and to encourage them to install the MacKeeper software.

Solution and Results
The client achieved impressive results with Fidelity Media using various means and formats of online advertising. During the campaign flight over 2.9 million impressions were delivered with over 0.5% resulting CTR.

Overview
BMW-dealer saloon – a provider of wide range of special services to corporate clients aims to present an exclusive promotional offer to public.
Challenges
Branding ad campaign with narrow geo targeting. To reach financially solvent male audience interested in purchasing premium class autos.
Solution and Results
To reach the goal a certain number of automotive websites have been chosen. Thanks to flexible approach to ad campaign adjustments and optimizations our team achieved 600 000 targeted impressions with the average CTR of 0,25%.