Why is your synagogue using Twitter?

It’s happening ever so slowly, but more and more synagogues are beginning to experiment with Twitter. Check out who's there now by going to http://twitter.com/synagogue. Churches and non-profits have cottoned on to Twitter a while ago (check out this recent article from Time magazine), but it’s been moving much slower and with more contention in the Jewish sphere.
Twitter, for those of you who haven’t yet decided to fiddle with it yet, is a utility that lets you send a 140-character message to your community of subscribers. It’s a bit like how Reuters news service delivers stories to newspapers around the country, but you’re the Reuters, and the newspapers around the country are anybody in the world who’s interested in what you have to say. If you want to see it in action, you can follow Talance at http://twitter.com/talance or @talance.
Like any social media tool, Twitter can be useful as long as you think carefully about how you’re going to use it and work it into your overall communication plan. You can find it’s useful for attracting volunteers or promoting events.
We’re wondering how many of you synagogues have thought about how you’re using Twitter, so we put together this poll. Take a few seconds (it’s super short) to answer why you’re using Twitter. We'll post the results here when the poll is up.
If you're NOT using Twitter, use the comments below to tell us why you've decided to give it a pass.