With decorating and style tips, sale updates, contests and a blog, the website puts a fun, friendly face on Goodwill’s serious work.

Look good. Do good.

As part of Designsensory’s ongoing effort to build a stronger community, we’ve partnered with Goodwill for more than 10 years to support their mission of eliminating barriers to employment.

In addition to print collateral and video, we created a new website to get the word out about Goodwill’s mission and services, and to provide added value to shoppers. Modern design, eye-catching photography and accessible information tell the Goodwill ­story to appeal to a more diverse demographic, from corporate donors to budget-savvy college students.

Goodwill’s mission, programs and services lead the streamlined navigation. A simple grid system for social media keeps visitors apprised of great finds, contests, jobs and other good things from Knoxville’s Goodwill.