When I started iHeartokyo, I wanted it to be a personal experience, made up of childhood memories, dreams and fantasy. I wanted the shoots that we do to transport you into a better understanding of my concept of fashion. In this, the launch shoot for iHeartoyko in 2012, we shot with Australia's most famous photographer Georges Antoni at my family beach house. I wanted the feeling to be breezy, fresh and about a girl who is at ease with her body and the world. This, to me, was iHeart, and this was my way of sharing it with you.