‘Celebrity Justice’ reports that the British government’s Advertising Standards Authority (ASA) is investigating a growing number of complaints over the 50 Cent’s ‘I Am What I Am Campaign’ ad campaign for Reebok and its reference to the infamous incident in which the rapper was shot nine times in Jamaica, Queens. In the ad, 50 conspicuously counts to nine. Lucy Cope, founder of a group called ‘Mothers Against Guns’, leads the group that wants the ad pulled, arguing that it promotes gun violence. Cope has been quoted as saying: “I say all parents should boycott Reebok until such time as they pull the ad and apologize.”