DVR Dayparting:
Source: Nielsen
49% of time-shifted primetime broadcast programming is played back the same day it was recorded.
88% is played back within three days.
Programs that are broadcast at 8 PM are more likely to be played back later the same day (57%).
Those that air at 9 PM and 10 PM are less likely to be played back the same day (45% and 33%, … [Read more...]