Using a Call Center for Market Research

August 4, 2011

Market research generally consists of two types – business-to-business and consumer research – but has one purpose, to verify the approval of a particular product or service among different demographics. This type of information is invaluable. It helps businesses make numerous decisions from advertising and marketing to pricing, branding, and product strategy. But how do businesses gather market research?

One way, as this article from EzineMark.com describes, is to us an outbound call center.

In a process of gathering, analyzing, and recording information, these call centers allow companies to learn about past, current and potential customers, their likes, dislikes, needs, and preferences. The important items of investigation are customers, market and competitors.

Market research is an essential part of any business strategy. The information gathered during this process is what companies base many of their decisions off of. Without this information, it is hard for companies to grow.

With recent advances in call center technology, integrated tele-service campaigns are becoming some of the important business strategy adopted by call centers. Market surveys assume great significance and are skillfully undertaken by outbound call centers.

Market research will looks for ways to improve your product, service, and company.

If you think your business could benefit from market research or if you have any questions, contact TeleRep by calling 800-638-2000 – we’re experts at answering questions and providing top quality service – or click here today!

TeleRep is a Maryland-based company owned and operated by a family that has more than 30 years in the call center and answering service business. Our services are available 24 hours a day, 7 days a week, 365 days a year.

Our watchword is quality. TeleRep operators undergo extensive training before they answer a phone, and every one of them works on location in our office in Glen Burnie, Maryland.

We invest in technology, which is constantly updated, so our employees perform at the highest level possible. Every phone call made to our call center is recorded for our client – a valuable training and information tool.

Our onsite generator and backup batteries are the perfect safeguards against power outages – if the power supply is interrupted our hospital-grade switch over mechanism ensures we never miss a beat – or a phone call.

The atmosphere at TeleRep is professional yet warm, and because we treat our employees like family, our turnover rate is low – several of our operators have been with us for more than 25 years.

Our telephone representatives are able to handle any type of phone call – from emergency services to dispatch calls – they know what they’re talking about because they meet with our clients and review product and service information.

Our extensive experience enables us to offer valuable insight in finding solutions to meet our clients’ needs – and every one of our services can be customized for you.