NCAA Football – Texas at Oklahoma revisited

Earlier in the week, we highlighted this game in our college football Opening Line Report. We wanted to revisit this match-up because it is currently the heaviest-bet college football game of the day.

Heaviest-Bet Game of the Day

Our research of the sports investing marketplace shows that our contrarian methods work better with games with a lot of betting action. That is, games with a lot of attention, national exposure, or public interest — seem to attract more casual bettors — adding “value” for the sports investor.

Team

# Bets

Spread %

Open

Current

Texas

24882

31%

+2

+3.5

Oklahoma

69%

-2

-3.5

Line Value

We typically try and focus on games with a more lopsided betting percentage, but the public is still betting pretty heavily on Oklahoma. The heavy betting action, combined with almost 70% of the bets on Oklahoma has added some decent line value to a play on Texas. The line opened at Texas +2 at CRIS, and has been pushed past the “key 3″ number up to Texas +3.5.

Some books are starting to creep up to Texas +4, another nice key number. The game is at 3:30 pm ET.