Daily NCAA Compliance Tips from Jen Condaras

Daily Compliance Item- 4.5.16- 12.5.1.4- Congratulatory Message

In honor of the Ocean State University (OSU) men’s basketball team winning a national championship last night, one of the hotels in the locale of OSU’s campus would like to hang a congratulatory banner and picture of the team in the lobby of the hotel.

Is this permissible?

Yes with conditions. NCAA Bylaw 12.5.1.4 states that it is permissible for a student-athlete’s name or picture, or the group picture of an institution’s athletics squad, to appear in an advertisement of a particular business, commercial product or service, provided: (Revised: 11/1/07 effective 8/1/08, 5/21/08)

(a) The primary purpose of the advertisement is to publicize the sponsor’s congratulations to the student-athlete or team;

(b) The advertisement does not include a reproduction of the product with which the business is associated or any other item or description identifying the business or service other than its name or trademark;

(c) There is no indication in the makeup or wording of the advertisement that the squad members, individually or collectively, or the institution endorses the product or service of the advertiser;

(d) The student-athlete has not signed a consent or release granting permission to use the student-athlete’s name or picture in a manner inconsistent with the requirements of this section; and

(e) If the student-athlete has received a prize from a commercial sponsor in conjunction with participation in a promotional contest and the advertisement involves the announcement of receipt of the prize, the receipt of the prize is consistent with the provisions of Bylaw 12.5.2.3.3 and official interpretations.

Jennifer M. Condaras
Associate Commissioner
BIG EAST Conference

The opinions expressed in the Daily Compliance Item are the author’s and the author’s alone, and are not endorsed by The BIG EAST Conference, JumpForward, or the Collegiate Sports Group of Bond, Schoeneck, and King. The Daily Compliance Item is not a substitute for a compliance office, case specific research, or the NCAA Bylaws. Do some homework, ask around, and get it right.