On Wednesday the French government launched a website to counter terrorism in the wake of the Charlie Hebdo attacks. Its message of national unity, aimed at young people who could be radicalised as well as the general public, quickly made a splash on the internet. The site was liked 17,000 times on Facebook; its official Twitter hashtag (#StopDJihadisme) was used 12,000 times; and a slick video meant to counter jihadist recruiters got over half a million hits.