"The hacker hordes of Anonymous have transferred their fickle attention to Sony. They are currently attacking the company's online Playstation store in retribution for Sony's lawsuit against PS3 hacker George Hotz. A denial of service attack has temporarily taken down playstation.com."

In the minds of Anonymous members, was the DDOS against Sony users the ends in and of itself?

From all the comments and discussion I've seen it's only been about "vengeance." Of course, I cannot claim that it applies to all of them, there's always individuals in every group, but given the large amount of comments and "discussion" I've witnessed and the sheer malice in them I cannot but get the feeling it's the same for majority of Anon members.