About Me

The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Wednesday, December 13, 2006

"The other six days, our lives are so empty..."

JDaters Avi & Alexandra expressing their love of the Sunday New York Times in a JDate ad in last Sunday's New York Times. Sitting on a table in front of the couple is a clipping of the glowing write-up of their engagement from a past Sunday New York Times. They are to be married on a Saturday next June. They will give the next day's (Sunday) New York Times as a wedding favor. The following Sunday's New York Times will feature a glowing write-up of their wedding, which they will read together. In bed. They will receive a complimentary copy of the Sunday New York Times for as long as they stay happily married. They will read each subsequent copy of the Sunday New York Times in bed together, doling out sections to each other in perfect JDater synchronicity.previously in online dating ads:
1. match.com bronskied by True.com DD-cup sandwich.2. so feel free to wear your tightest short shorts, Ladies.
3. BIKINI KILL.
4. On online dating advertising.

Is it possible for two people to be so inherently boring and devoid of anything remotely interesting that they should resort to Sunday Times of all things, to find something in common and that thin thread actually binds them together and they decide to spend every waking second of their lives together for that purpose and even agree to pose for an ad that testifies their shallowness?

I don't know about the dude wanting a greencard. Maybe JDate gal wants in on his EU passport action. London? Paris? Rome? Think of all the shopping. And thank God, there's always Times Select to keep her orgasms coming.