MediaMath Adds Legal and Marketing Experts To Bolster Leadership Team

MediaMath Adds Legal and Marketing Experts To Bolster Leadership Team
Rachel Meranus Appointed SVP of Marketing, Brian Miller Named General Counsel
Business Wire
NEW YORK -- June 19, 2013
MediaMath, the creators of TerminalOne, the leading operating system for
digital marketers, today announced the appointment of Rachel Meranus as Senior
Vice President, Marketing and Brian Miller as General Counsel to strengthen
its leadership team as the company continues to distinguish itself as the
leading operating system for digital marketers.
“Both Rachel and Brian bring extensive experience and expertise in their
respective fields, and that collective knowledge will help distinguish
MediaMath as a leader in the online marketing space,” said Joe Zawadzki, CEO
of MediaMath. “We’re going to benefit immensely from their marketing and legal
leadership as we continue to grow MediaMath’s business.”
Meranus arrives at MediaMath with more than 15 years of experience driving
marketing for a variety of companies across industries. She spent 11 years at
PR Newswire, where she served as vice president of public relations and, most
recently, vice president of marketing and communications. Prior to that, she
was director of public relations at Pinnacor/MarketWatch (formerly
ScreamingMedia).
In the newly created role, she will be tasked with bringing MediaMath’s
message and benefits to online advertisers and agencies, overseeing all of the
company’s global marketing and communications initiatives.
“MediaMath has done an excellent job defining its place and its value in this
emerging space, but the online advertising industry continues to evolve at a
rapid pace,” said Meranus. “I look forward to working with the team to ensure
that MediaMath remains top of mind for all digital marketers and their
agencies.”
Miller has almost a decade of experienceadvisinghigh growth public and
private companies on strategic transactions. In his new role, he will oversee
MediaMath’s domestic and international partnerships, affiliates and licensing,
as well as potential M&A activity.
Miller joins MediaMath from EducationDynamics, LLC, where he served as General
Counsel and Chief Compliance Officer for more than two years. Prior to
EducationDynamics, Miller was Senior Corporate Counsel at LivePerson, Inc.
(NASDAQ: LPSN). Miller also serves as Chairman of the Board and Pro Bono
General Counsel for MOUSE, a New York-based non-profit focused on youth
development through technology.
“MediaMath stands at the forefront of an exciting time in digital marketing
and media,” said Miller. “As a leader in the space, they stand to dictate
which way the industry goes in terms of partnerships, technology, and
affiliates. I’m looking forward to working with the executive team as the
company continues to define marketing technology and expand globally.”
About MediaMath
MediaMath’s TerminalOne is the operating system for marketing professionals.
Through the platform, marketers can speak to their customers as individuals,
utilizing the latest technology and audience data to deliver finely targeted
ad messages across channels and at scale. TerminalOne delivers the key pillars
for digital marketing in one efficient system, with media, data, ad serving,
decisioning & analytics and service. With industry-leading access across
exchanges, supply platforms and publishers, TerminalOne drives precision and
scale across display, video, social and mobile channels.
Headquartered in New York, with 16 locations worldwide, MediaMath is the
trusted source for marketers and agencies looking to navigate the complex
digital advertising landscape. MediaMath’s investors include Safeguard
Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory
Capital.
Contact:
WIT Strategy, for MediaMath
Rich Cherecwich, 774-254-0952
rcherecwich@witstrategy.com