Businesses have been aware of the importance of data cleaning in the UK

Businesses have been aware of the importance of data cleaning in the UK for many years now; it’s helped to increase productivity and sales in all data, telemarketing and direct marketing industries.

UK Datahouse holds some of the largest business and consumer, offline and online data bases in the UK. With our expertise in the data industry, we understand the importance of only providing our customers with data that have been thoroughly cleaned and screened.

Data cleaning is the process of ensuring that all data records are accurate and up to date, examples include telephone preference service (TPS) and the mailing preference service (MPS). This involves ensuring that we do not provide our customers with data lists that include members of either the TPS or MPS. These services are free to both businesses and consumers, and is their way of saying that they do not want to be contacted regarding any form of direct marketing. If your business was to try and contact a member of these services, you could be facing a fine of up to £5000.

Data cleaning also ensures residency verification and de-duplication. This is the process of ensuring that the address data provided is for the correct customer and that existing data lists will not be duplicated. The aim of data cleaning in the UK is to reduce waste, save time and increase sales.

Data cleaning is a process that should be carried out on a regular basis to ensure that your direct marketing organisation is only working with the best data. Ensuring that your data is of the highest possible standard will offer your business with endless benefits. The obvious being increased sales; if you know who you’re contacting, you have a higher chance of generating a sale or a lead.

You may be surprised to know that on average it is predicted that £18m is wasted each year as a result of direct marketing companies buying data and trying to contact deceased individuals. By having your data cleaned, you will be able to reduce this figure; you can be sure that all wrong numbers will be removed and if a consumer has moved house or passed away, their records will be removed from your lists.

Another benefit of data cleaning in the UK is that it could also increase the positive perception and reputation of your brand or organisation. Nobody likes to receive mail or calls for a previous homeowner, or be repeatedly contacted after asking not to be. By cleaning your data, you will be making sure that all of these scenarios are eliminated. UK Datahouse ensures that all data lists are only made up of accurate and up to date data.

Whichever type of data your business uses, you can be sure that UK Datahouse only use the latest industry filters to ensure your data is clean and up to date. We hope to help you increase speed, accuracy and value for money.