What we make of #normcore

So apparently the term 'Normcore' has been misappropriated largely due to an over-edited piece that featured in New York's The Cutlast week.

According to Dazed Digital, the trend forecasting agency who coined the phrase claim it's been used out of context. Read the Dazed article here, but if you want to save yourself a few minutes this is our interpretation: "people who bounce from one subculture to the next without any consideration/understanding/care for the principles behind it."