The 40 Best Error 404 Pages

1 June 2011, Jonathan Saipe

Error 404 pages – otherwise known as page missing or page not found – are an inevitable part of web design and search engine optimisation.

Savvy marketers and designers know that investing a little extra time in designing and writing content for error 404 pages can pay dividends in terms of engaging users and showing off a bit of brand personality.

We’ve looked at lots of error 404’s and here’s our list of the best 40 we could find, scored in no particular order on the basis of either good design, good copy, humour, originality, customer engagement or a combination of all of these.

1

i-am associates

It’s not hard to work out why we thought this error 404 page was worthy of a mention. The question is, which came first, this page or Lady Gaga’s notorious meat dress?