Blog

With another birthday looming around the corner, and with another year heading our way, I thought this might be a good time to look back and share.

When you get right down to it, design is the process of creation. Something new results. Knowledge and experience filter through perception and manifest with dexterity and skill. Malcolm Gladwell says you need about 10,000 hours of dedication to become an expert. But there's more going on. Design is about taking chances, putting yourself "out there", a willingness to not live in anonymity.

Taking chances, making ambitious business deals, navigating a dynamic workplace, the victories and setbacks, the crazy day to day situations and solutions. Starting a business with three months of savings (my "F. You" account) and somehow rolling it into a decade of package design. Then, transitioning to being a true independent, and then, another transition, to one of the great communication marketing firms in the world.