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Tuesday, October 25, 2016

Launch of Guardian's Bring Your Orange Bag 2

Guardian Health and Beauty (Guardian) introduced its BYOB2 (Bring Your Orange Bag) orange bag exclusively for its customers in conjunction with Environment Day 2016. Designed by Marie Sydonie, a former French catwalk model and more recently of Sydonie Apparel fame, the re-usable orange will be available at all Guardian stores from 29 October to 31 December 2016.

"The orange bags were produced from funds collected from the 'No Plastic Bag Day' campaign. This year there are a total of 25,000 bags up for grabs by environmental-loving Guardian shoppers. The beneficiaries of this year's BYOB are Dignity for Children Foundation, fashion designer Sydonie's charity of choice; while Guardian selected EcoKnights, an NGO that serves the community through development-led interventions focused on the environment from education and awareness programmes to research and public participation programmes to consultation. For each bag redeemed, Guardian will donate RM1 to each of the non-profit organizations. We are also passtionate about the environment and the ecosystem. This is why we want to encourage shoppers to use Guardian's stylish and durable reusable bags instead of plastic bags," explained marketing director, Christina Low.

Group photo of launch of Guardian's BYOB2

Guardian's BYOB2 campaign launch was held at Sunway Pyramid mall. During the event Sydonie took the stage to explain the inspiration behind the 2016 edition of the orange bag; the EcoKnights Programmer Director, Fadly Bakhtiar, provided insights on the NGO's 'From Garbage to Garden's programme.

Guardian's first launched its BYOB last year
in Melaka with a series of three specially-designed reusable bags.
Signifying the three key aspects that best represent Guardian's values,
the orange bags were aptly named Trust, Passion an Inspiration
respectively, you can click on the link to read the post.

Shoppers at Guardian stores nationwide are entitled to one orange bag
free-of-charge with purchases of RM120 and above in a single receipt for
CIMB Cardholders only. For Non-CIMB card holders, the bag is free with
purchases of RM180 and above in a single receipt.