In this entertaining and informative piece, Kelly takes a look at Bookish (the newly launched book-centric website) and other sites that use algorithms to attempt to correctly recommend books that readers might enjoy.

She believes these sites, including Amazon and Goodreads, have some value, saying, for example, “Online recommendation engines are not inherently useless. They are indeed fast and convenient, and some more than others provide a certain community.” But she often finds their recommendations to be of little value because they are based on information that is too limited (such as the books she bought only from one particular site or an inadequate understanding of her tastes and desires—even when given plenty of chances to get them right), and are based only on what she bought, not why she bought it.

Great blogs and other Web content depend, of course, on good writing but also on “making your post readable, shareable and discoverable,” says Kramer. She then discusses the importance of having great headlines, delivering on the promise made in your headline, and using subheads, pictures and meta descriptions to make your post effective.

In this column, Feldman, a cofounder and principal of the digital and management consulting firm PulsePoint Group, says that although companies are adopting social media policies “to limit the potential of damage and help save employees from the consequences of their own poor judgment,” the National Labor Relations Board (NLRB) thinks some companies may be going “too far in restricting employee speech.”

Fentem, who says the word “panties” creeps her out, is, apparently, not the only person who hates this nickname for women’s underwear. She says many blog posts and message boards denounce the word, which is “simultaneously too-sexualized and too-babyish.”

The word is too babyish, she says, because its “ies” ending “puts it in the same category as ‘booties’ and ‘blankies’—words often associated with small children.” Why it’s a sexy word is not easily understood, she says. But she suggests a few reasons, one being because “it refers to something so exclusively feminine.”