Editor’s Note: This article is the second of a two-part series. In part one, published in the April issue of WBM, we took a look at how using traditional visual cues on wine labels can play a role in positioning and elevating wine brands. Now we’ll see how breaking the rules and leveraging contemporary design can also pay off.
When it comes to wine labels, one size does not fit all. As wine marketers, we know it’s a complicated process to create successful branding that reso...

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