Conferences

Anand, P. and B. Sternthal (1984), "The Persuasive Impact of Music in Advertising," presented at the Association for Consumer Research Conference, Elizabeth C. Hirschman and Morris B. Holbrook (Chairpersons).

Anand, P. and A. McGill (1987), "The Effect of Imagery on Information Processing Strategy in a Multiattribute Choice Task," Presented at the Association for Consumer Research Conference, Michael Houston (Chairperson).

Anand, P. and R. Batra (1990), "The Role of Repetition and Mood in the Processing of Preference Judgments," presented at the Association for Consumer Research conference, Michael Solomon and Rebecca Holman (Chairpersons).

Anand, P. (1990), "The Role of Prior Knowledge and Vividness on the Evaluation of Alternatives," INSEAD, France.

Anand, P. and L. Goldberg (1991), "The Role of Imagery and Other Referencing on the Persuasiveness of Fear Appeals in Advertising," Yale/NYU/Columbia Colloquium.

Anand, P. (1992), "The Differing Effects of Imagery and Self-Referencing on the Persuasiveness of Fear and Non Fear Appeals," USC, UCLA, University of Arizona.

Anand, P. (1992), "Differing Effects of Self-Referencing and Imagery on the Persuasiveness of Low and High Fear Appeals," Stanford University, MIT.

Anand, P. and L. Goldberg (1992), "The Role of Arousal and Elaboration on the Persuasiveness of Fear Appeals," presented at the Association for Consumer Research Conference, Leigh McAlister and Michael Rothschild (Chairpersons).

Goldberg, L. and P. Anand Keller (1994), "When to Accentuate the Negative in Fear Appeals," presented at the Association for Consumer Research Conference, Deborah Roedder John and Chris T. Allen (Chairpersons).

Drolet, A., P. Anand Keller and A. McGill (1995), "The Effect of the Service Provider's Opinion of the Customer on the Customer’s Evaluation of the Service," presented at the Association for Consumer Research Conference, Kim P. Corfman and John G. Lynch (Chairpersons).

Anand, P. (1996), “Vividness Effects: A Resource Allocation Perspective,” Fuqua School of Business, Duke University, Stern School of Business, New York University, Anderson School of Management, UCLA.

Keller, Anand P., and A. L. Olson (2004), “Negative Emotions and Coping Appraisal,” presented at the University of Massachusetts, Amherst, University of Washington, St. Louis, and at the University of Wisconsin, Madison.

Keller, Anand P. (2004), “Regulatory Focus and Efficacy,” presented at Tulane University and at the University of Chicago.

Keller, Anand P. (2006), “The Path to Strong Intentions is not Paved with Positive Attitudes,” presented at University of Florida, Gainsville, Social Psychology and Sociology group at Dartmouth College.