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“Personal Brand is What People Say About You, When You Leave The Room” – Jeff Bezos, Founder, Amazon.com. This statement by Jeff Bezos got me thinking, How did I enter the room? What did I do in the room? and How did I leave? So I looked for the definition of Personal Brand and by definition Wikipedia says “Personal branding is the practice of people marketing themselves and their careers as brands”

But…..

Lisa Citroen says “Everyone has a Brand by Design or By Default”

Thus by default I have a brand. So if I am not in the practice of marketing myself and my career as a brand, what did I bring into that room?

Wikipedia continues to say Personal branding also involves creating an asset by defining an individual’s body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.

When I walked into that room I brought in my body, clothing, physical appearance *Fair Enough* but get this I also bring in my digital and online presence! As well as areas of knowledge.

Did you know when you walk into that room, yes any room, you bring in your digital and online presence with you? So when you leave the room, you leave an impression of your digital and online presence. How memorable is that presence? With that said, Is Your Online & Digital presence different to the real you? The real you physically walked into that room but carrying with you your personal brand.

Personal Brand is in everyone by default, but YOU are in control of changing the default settings and constantly improving the tangible and intangible aspects thereof.