Digital advertising methods have made a substantial impact on
traditional media and advertising in recent years. Advancement of
technologies and consumer preferences, such as handheld device usage,
social media, and online news, is driving marketers to choose digital
media platforms. This is causing a huge dislocation for traditional
media, which is particularly hard hitting to print and TV based
advertising.

Digital is cost effective and facilitates quick responsive, a
combination that equates to diminishing market share for traditional
advertising. Emerging methods such as wearable technologies (augmented
reality in particular) represent a completely new channel that will
supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues,
challeges, and opportunities for players in the ecosystem. The report
includes analysis of existing and emerging display/UI methods as well as
supporting systems and procedures. The report also includes market
driver evaluation and forecasts for digital advertising in various
modalities.

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