Woolrich Woolen Mills SS12 Lookbook

With Mark McNairy at the helm for a full year now, Woolrich Woolen Mills drop their Sprin/Summer 2012 collection … and it’s incredible.

Firstly, it comes as no surprise that with Mr. McNairy as head designer that this collection is both a pleasure to see and hugely safari inspired. However, I can’t help but be surprised at it as a WWM collection; it seems a little adventurous for the brand, and for that I applaud them.

Taking rather obvious influence from 1940’s safari, the collection sees some incredible pieces that fit into the still-current theme of workwear in their own unique way. What really excited me about this collection is how each outfit can be worn as exactly that, an outfit, or can be dissected so easily to allow a single item to take on a whole new approach. For example, the hooded jackets would sit perfectly at home on a streetwear kid. In fact, most of this collection would, but at the same time you could picture it on the most outrageous of menswear fans, dressing as if London Fashion Week is an African adventure.

I cannot praise this collection enough, and it’s great to see African prints coming into the mix in ways very similar to UK brand Y’OH Streetwear, proving that some of our youngest designers are ahead of the curve.

As the collection hits shops, you can expect to see pieces filtering in at End Clothing as of now.

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.