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About this workshop

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

Learn the basic setup, navigation, and interface of Google Analytics

Get acquainted with basic terminology and mathematical formulas to understand key metrics

Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions

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