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Internal Marketing: Latest corporate mantra

Companies spend millions of dollars in advertisements to woo customers endorse their product. But nowadays companies are engaging themselves in an activity called “Internal Marketing”in the form of word of mouth (WOM) advertisement.

Companies believe that the employees can be the flag bearer of the company in terms of carrying the company’s name to the market and advertise with a positive connotation. This creates an aura of positive vibes about the company or the company’s product per se.

But the processes have to be in place like aligning the current employees in tune with the company’s values. If the employees are a happy lot, they in turn will communicate positive WOM for the company which catapults the company’s profitability over the sustained period of time.

So it can be said that companies should see that branding takes place at the root i.e. the employees as a viable option rather than spending millions on traditional advertisement for nothing but for a bunch of disloyal customers.

That’s absolutely correct. Today more and more companies are realizing this, and as a matter of fact, as we speak, my organisation is bent on internal marketing to such an extent that sometimes it feels that they are selling us some kind of popcorn or candy or stuff!! 🙂

My org. is already spending a large chunk of money on internal branding, and marketing through its employees.

One of the most common examples these days to this effect is the “reward payout” system for internal job referrals. Companies pay their employees to get hold of their old friends, ex-collegues etc into their organization.

But then again, some orgs. will learn it fast, and some will take some more time to understand the importance of internal marketing.