Enables adjustment of elements of marketing strategy in real time by touch point:

Brand visibility

Creative elements – what to up-weight and down-weight

Message cut through

Promotions effectiveness

Service quality

Sponsorship elements

Publication assets

Target audience impacts

Challenges This Solves:

Opportunity to optimise strategy in real time.

Traditional market research and continuous tracking relies on recall, which is incomplete and sometimes inaccurate. Instead, the real-time experiential tracking with mobile phone enables capture when communication is experienced and does not rely on memory.