Warner/DC Counters Disney/Marvel

With Disney buying Marvel Entertainment, Time Warner is moving to make better use of Marvel rival DC Comics. Alex Dobuzinskis reports in this Reuters story.

In its reorganization of DC Comics, Warner Bros changed the division’s name to DC Entertainment Inc and named movie executive Diane Nelson as president of the unit, with the goal of using DC’s characters across film, television, video games and consumer products, Warner Bros said.

“This is the structural iteration of what we have been trying to accomplish for a long time,” said Warner Bros. Chairman Barry Meyer. “We think it is important for Warner Bros. to exercise appropriate control over these properties, because they are highly valued assets of our company.”

For the four decades that Warner has owned DC, the publisher of such classic comics as “Superman,” “Batman” and “Wonder Woman,” the New York publisher has operated largely independently of the studio.

It looks good on paper, but will it pay off? Check out the whole article for more.