The first secret of design is … noticing

As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.

Habituation drives the brain. By making new processes our own habits we have time to focus on new things. details and the big picture fall aways and we go on automatic pilot. We accept what is, unconscious.