[Review] Kellogg’s Keebler Cereal

While Santa’s elves have been hard at work preparing for the holiday rush, the Keebler Elves have been busy with their own new creation…

Kellogg’s Keebler Cereal is a surprise entrant in an already packed year of new cereals like Tiny Toast and Cinnamon Star Crunch (still hate you). With such a well-known brand name, and a concept like real mini chocolate chip cookies in cereal, its release must come with a lot of fanfare, right? Let’s see how Kellogg’s describes the cereal on its website:

…Oh. Well, that was underwhelming. Maybe Kellogg’s is playing this one cool because they made a Keebler cereal once before, known as Cookie Crunch Cereal, which didn’t do too hot even though it contained both Fudge Stripes and Chips Deluxe cookies. Cookie Crunch Cereal debuted in 2008 and ran for just a couple of years before it was discontinued, probably because people truly, deeply hated it. Just check out this review from Mr. Breakfast and its comments. I don’t think I’ve seen such disdain toward Keebler since…well, since the last time I ripped their social media.

The top of the box for Kellogg’s Keebler Cereal reads: “Shake it up! Cookies may have settled.” This warning is no joke–I had to shake and pour a few times before I even saw a single cookie among the sweetened corn puffs. It was a minor but annoying process that I can only imagine is Ernie Keebler’s revenge for insulting him so many times on this blog.

Since I had to dig through the sweetened corn puffs to even find the tiny chocolate chip cookies, I thought I’d try a few corn puffs along the way. Their texture is light and crispy, much like Cocoa Puffs, but their taste isn’t quite as chocolatey. It’s very sweet, but lacks the same deep cocoa flavor of Cocoa Puffs. If I had to say, the corn puffs’ flavor seemed closest to milk chocolate, but the fact is that they add very little by any measure.

The cookie pieces, on the other hand, are great. They’re crunchy, floury, and each piece carries a hint of semi-sweet chocolate. These mini chocolate chip cookie pieces taste almost exactly like Chips Deluxe cookies, and they almost make up for the ho-hum corn puffs. Eaten together though, the flavor of the sweetened puffs, with their lingering corn aftertaste, completely overpowers the more complex cookie pieces. This isn’t as noticeable in the occasional spoonful where you happen to get more cookie pieces than puffs, but that just underscores the problem Keebler Cereal has with uneven distribution.

The addition of milk doesn’t benefit Kellogg’s Keebler Cereal, and in my opinion actually hinders it. The puffs retain their crispiness for the most part, but the sweet coating mostly washes away in milk. The chocolate chip cookie pieces become very soggy and actually disintegrate into mush. The milk at the bottom of the bowl is slightly chocolatey, but nothing spectacular.

Kellogg’s Keebler Cereal is a fine cereal. But I was hoping for so much more from a cereal that advertises “real mini chocolate chip cookies” on its box. The mini cookies are good, but unfortunately, I could only rarely taste them. The more I ate, I couldn’t help but feel like those cookie pieces are just a gimmick, much like Cookie Crunch Cereal from a few years ago. Fool me once, shame on you. Fool me twice…

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