Kukla's Korner Hockey

The marketing alliance includes co-branded and co-produced spots featuring Myers and content from the film to air during NHL game broadcasts on NBC, VERSUS, CBC and TSN, online and in NHL arenas, exclusive NHL.com content and retail activations, all designed to promote the Stanley Cup Playoffs and the June 20, 2008 nationwide theatrical release of the comedy.

The 30-second TV spot, produced in cooperation with the movie studio by NHL Productions, mixes NHL game action with scenes and dialogue from the film. The spot will be seen in various NHL game broadcasts and in-arena. NHL.com will feature unique content, including “The Love Guru” advice column, cast player faux biographies, blogs and behind-the-scenes video clips and photo galleries. In addition to airing “The Love Guru” trailers and NHL-produced spots in-arena, NHL clubs will support the partnership during Stanley Cup Playoff games, offering its fans various co-branded giveaways, including passes to screenings of the film and promotional items.