A great-tasting treat enriched with Vitamins A, D and E that delivers the goodness of real bone marrow wrapped in a crunchy biscuit. More than just delicious, this healthy snack helps promote a shiny coat and healthy teeth and bones Learn More

Keep your pet's water from freezing this winter with a large capacity heated water bowl. It features a 60 watt heater built in which is thermostatically controlled to work automatically. Has a long power cord with a metal cord protector to deter chewing.

Zanies® Long Squawk Silver will earn you a profitable treasure with customer-pleasing, pirate-themed toys. Pets will love playing with this fun-lovin’ buccaneer chicken. Soft, textured shape is easy to grab and fun to chew. Made of handpainted, poly-filled latex with a squawking noise maker.

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About Rural King

Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 80 stores in a ten state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, West Virginia, and Florida). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our 80 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that's why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you're looking for.

Family Owned and Operated • Eighty stores in ten states • Over 60,000+ products available