Quote:Not all links are created equally, and not all links serve the same purpose...

The reality is that you should use links and specific styles of anchor text for different reasons. In fact, there are 5 types of links that are regularly used, each with a different purpose in mind:

1. Sales Links: Sales links are used when driving people to buy something or go down a specific path. Youre driving people through a funnel to try something, sign-up or buy something. Those are sales links. And click here is a completely logical choice for those types of links. Heck, you might try CLICK HERE! Or get your free x today!, because free is generally regarded as a very strong motivator...