Plant For Peace

IMPACT GOAL - OUR ETHOS · HELPING GOOD TO GROW - AFGHANISTAN

Plant For Peace

IMPACT GOAL - OUR ETHOS · HELPING GOOD TO GROW - AFGHANISTAN

Plant For Peace

Plant for Peace is an initiative designed specifically to assist rural communities and smallholder
farmers in conflict and post conflict territories around the world to achieve food security and
sustainable economic development thereby contributing to stability by empowering communities to
become self sufficient through sustainable agriculture and trade.

Plant for Peace does this by creating demand for locally grown produce through developing and
selling Plant for Peace own brand value added products and organising community to international
supply chains of the farmers produce required for these products.

HRH Princess Basma bint Ali

“I have always believed that without hope we have nothing. When James Brett began
explaining to
me
about
“Plant for Peace” I realized that, here is a courageous man who has turned the notion of
Hope
from
an
ethereal concept into a living reality.

Plant for Peace is a testament to how easily we can heal old wounds
and build a better and brighter future for all humanity. What more appropriate fruit
than the
fruit
of
paradise to start with. It is an honour and privilege for me to serve on the
International
Steering
Group.”

General The Lord Richards of HerstmonceuxGCB CBE DSO

“Plant for Peace is a great example of the culturally sensitive, genuinely comprehensive
innovation Afghanistan and its war-weary population need. I have high hopes of it and
urge your
support.”

THE PLANT FOR PEACE SOCIAL IMPACT GOAL - OUR ETHOS

The Ethos of Plant for Peace is that we ensure all our
products offer the consumer personal well being
through healthy ingredients and social well being
through the Plant for Peace social impact goal of
“For every product sale we plant a tree for you”

HELPING GOOD TO GROW - AFGHANISTAN

At Plant for Peace we want to change the lives of farmers around the world that through
conflict are trapped in poverty and hence have no alternative but to grow illegal crops like
opium. We decided the best way we could help was to create value-added food products,
purchasing the farmers produce and then donating a tree back to the farmers from every
sale of our value-added products. Our sustainable model adds up big time. A healthy
£1.20 fruit bar purchased in a supermarket generates at least $700 worth of fruit for the
farmer over the trees lifespan and as demand for our products grow so does the demand
for more of the farmers produce. Everyone’s a winner helping good to grow.

1. PRODUCE SOURCED FROM AFGHAN FARMERS

5. FARMERS ACHIEVE
SUSTAINABLE INCOMES
AND WE CREATE
CARBON OFFSET

4. ONE YEAR OLD SAPLINGS
ARE DONATED TO AFGHAN
FARMERS CONTRIBUTING
TO OPIUM FREE LIVELIHOODS