The other day a friend of mine posted on Facebook that a new antique store opened in our neighborhood, and she thought it was a great little place. I started searching for it online so I could find out their hours (my friend couldn’t remember them). Personally, I hate driving to places only to find out that they are...

Last week three of us from Vertical Measures (Kaila Strong @cliquekaila, Pel Abbott @pelabbott and myself @azardie), attended a two-day seminar so that we can stay digitally-savvy. The “Back in the Black” seminar was presented by Agencyside and boasted a lineup of over 15 presenters. We became immersed in all things digital and came away with a better understanding...

The old adage of “out of sight, out of mind” is still true today. To be successful online, businesses must continually put themselves out there in one form or another. Whether you are looking for new customers, customer loyalty, increased sales, brand awareness, or just more website traffic, “In your face” is the new way of thinking and it...

In order to enhance a website’s exposure, as well as increase traffic and rankings, link building is a necessity. Links from other sites that reach across the web and reference your site are like bridges spanning bodies of water or deep gorges. Just as types of bridges vary in form and function, so do your link building campaigns. You...

Opening your restaurant was exciting. You’ve created a website to help promote it and bring patrons through your doors. And, of course, because everybody else has them, your site is accessorized with Twitter and Facebook buttons. If visitors click on them, what will they find? Lots of tempting information about your restaurant that will entice them to dine with...