The patented J-Flex Flexible Comfort System® helps make Justin Boots the most comfortable boots you’ll ever own. You won’t believe your feet when you feel the energy return generated by the leather-covered cushioned insole and triple density insole board. It will feel like we broke them in for you. J-Flex Flexible Comfort System Technology components vary by product category.

Justin Boots Boot Making
Consider the labor involved in making a pair of boots: It takes more than 100 steps to produce one pair of Justin boots. In addition, more than 16 square feet of natural leather goes into every pair, making it easy to see why Justin boots are such a great value.

Skilled craftsmen are specially trained to make these high-quality boots. Once the pieces are cut, the craftsman starts by cementing the piping to hold the parts in place while another skilled craftsman stitches the pieces together. In the old days, boots were topstitched by hand. Today, technology has allowed Justin to quickly and efficiently sew the topstitching using a computer. After a few more steps, the vamp is stitched to the front quarter and the pull straps are inserted. The process of shaping, called Freeze Form Molding, begins.

The boot maker shapes the boot over the last using nails to hold the leather. The boot is now given its final shape. Excess leather is trimmed and the outsole is applied. After several finishing touches including heel trimming, inking and burnishing, Justin boots are ready to wear.

Justin Boots Fit Guide
Proper fit guidelines There are three things you need to consider when buying boots: instep, ball and heel.

INSTEP: Unlike shoes with laces, a boot has only the instep to hold it securely to the foot. Hence, proper fit in the instep is of utmost importance. The fit should be snug, not tight or loose. The snugness is governed by the instep fit and the width of the throat. If the instep is too loose, the boot will slip excessively in the heel. To remedy this, you may need a more narrow width to shorten the circumference of the throat. This will reduce slippage without cutting down on the length of the boot. Slight slippage is necessary to obtain a proper fit.

BALL: When you walk or run, you bend your foot at its widest part. This is called the ball. Same with boots. The ball of the foot should rest on the ball of the boot. If the boot is too short, the ball of the foot will sit too far forward and force the toes into the toe box.

HEEL: A new pair of boots will slip slightly in the heel because there is nothing to prevent the heel of the foot from riding up slightly. When the boot is new, the sole is stiff. As you wear the boot the sole is “flexed”. With time, most of the slippage will disappear.

Ultimately, the decision on a proper fitting boot rests with the wearer.

A Brief History
The Justin Boots story began in 1879, when H.J. Justin left Lafayette, Indiana to start a new life in Spanish Fort, Texas. Initially a boot repairman, H.J. soon began his own boot company working out of his home.

When a railroad was built in Nocona, Texas in 1889, H.J. moved his family and business there to capitalize on the bigger market opportunity.

In 1908, John and Earl came to work for their father, and the company was renamed H.J. Justin and Sons. In 1910, Justin boots were sold in 26 states, Canada, Mexico, and Cuba for $11 a pair.

John, Earl and Avis took over the business after their father's death in 1918. In 1925, the brothers moved the company headquarters to Fort Worth.

In 1948, John Justin, Jr. purchased controlling interest in the company. It wasn't long before H.J. Justin & Sons was growing again. In 1968, the company made a deal with Acme Brick, another Fort Worth company with pioneering roots, to form Justin Industries. Nocona Boot Company became part of Justin Industries when John Jr. purchased the controlling shares from his aunt, Enid Justin, in 1981. Three years later, Chippewa Shoe Company was added to the Justin family of brands. And in 1990, Justin Industries purchased competitor Tony Lama Boots after years of intense rivalry.

In August of 2000, Justin Boots was purchased by Berkshire Hathaway, managed by Warren Buffet. With strong financial backing, a lasting tradition of quality, and a talented management team, Justin Boots today is stronger than ever.