- Serps no clicks - This is a good question I am proud of it.

We are now 6th 3rd and 4th for variations of a KW that has monthly searches of 450,000 -

Yet according to G Analytic - NOT ONE person is entering our site for this KW so I have a number of theories..

To save your valuable time you can pick a number to help me - OOH this is so much fun.. I might wet myself with delight.

Options:

1. You are so thick , nobody goes to websites that rank for generic terms Jesus are you retarded? if you are ranking well for the KW "Books" whoopee do moron but its buying KW you need to target.

2. God if you weren't consumed with ego trying to be the number 1 for a generic term over your competitors you might be able to make money easier and work on some more specific terms you imbecile. DUR! Read a book!

3. If you are 4th or 6th people don't give you a look in unless you are in the top 3.

4. Your page title is so racist and offensive nobody will ever click it in a million years.

5. Entry KWs in Analytics lies and never believe it cause it stinks of horse manure.

6. As much as we love you, it seems your buyers are not using that KW and the 450,000 is probably a lie. Besides if you are 4th for that number of searches and you are not making a penny... perhaps you need a new niche cause this one sucks.

The global is 450,000 the local is 60,500 - and we get visits for lots of other KW such as

BUY GOOD BOOKS
BUY CHEAP BOOKS
BOOKS TO BUY etc

But for the main KW - which has a 60,500 Search locally we get on average 5 clicks.

This insinuates that people are not clicking serp number 6 ... not even 1% of those 60,500 hence wasting time focusing on SEO for BUY BOOKS seems fruitless apart from the EGO factor against competitors.

Try not to shout at me...

Another thing...

We are looking for a washing machine..

We typed Washing machine and a local company "COmET" came up first - now... I then checked the local searches for that exact phrase... is 301,000 - so am i to assume that the above company will get top share of 301,000 clicks and those below will get lower proportionate numbers?

Using your example of "buy books". If you go to the ad*words keyword tool and type in "buy books", it has a global search volume of 201,000 and a local search volume of 110,000. If you check the box on the left side labeled "exact", the search volumes drop to 12,100 globally and 5,400 locally.

The broad results include all sorts of results like:

buy books
books buy
buy good books
buy cheap books
books to buy
etc.

The exact option is showing you how many people type in that exact phrase, "buy books". It doesn't include searches for any other combination of words.

When I do keyword research, I usually start with a broad match. I do this because it'll show me if a broad niche is getting a good number of searches. For example, "buy books" has 110,000 local searches a month. That's good, but I don't want to target my SEO towards that phrase until I look at the exact results to see if there are any decent long tail keywords I can target. By targeting good long tail keywords, I naturally get traffic from other keyword combinations.

The global is 450,000 the local is 60,500 - and we get visits for lots of other KW such as

BUY GOOD BOOKS
BUY CHEAP BOOKS
BOOKS TO BUY etc

But for the main KW - which has a 60,500 Search locally we get on average 5 clicks.

This insinuates that people are not clicking serp number 6 ... not even 1% of those 60,500 hence wasting time focusing on SEO for BUY BOOKS seems fruitless apart from the EGO factor against competitors.

Try not to shout at me...

Another thing...

We are looking for a washing machine..

We typed Washing machine and a local company "COmET" came up first - now... I then checked the local searches for that exact phrase... is 301,000 - so am i to assume that the above company will get top share of 301,000 clicks and those below will get lower proportionate numbers?

OK - I have established that my original 246,000 for that phrase has now dropped to 8,100 locally. !!!

2 points to you.

Then however I note that I still only have 5 visitors from the "entrance sources"

You would think then that if 8100 are looking and I am 5th I should get more than 5 clicks from that right?

--

Part two and the reason you get rep is for not telling me I am stupid. And for showing me that when I type in EXACT phrases the ball park changes to a very very very very low number of local searches for virtually all of the exact KW.

--

I have learned that broad really means nothing and that I need to only focus on exact as these will impact the level of juice I have broadly - is that right?

-

I have got 1st - 2nd - 4th - and 6th positions on 20 KW and i didn't know that.

--

Still doesnt explain 5 clicks.. I would expect at least 100 a month for that word if 8100 are searching and we are 5th 4th or 6th dependant on dance. -

Even though your exact match displays a lesser volume surely if you are 4th for Broad Match term... then you will get the traffic or am I still missing it?

One more thing.... I spent a lot of money trying to out rank someone for BOOKS BOOKS BOOKS thinking I was chasing 390 local searches... I get to position 3 for that after the spend and 3 seconds ago realized I m actually chasing 16 monthly visitors!!!! So thats several hundred dollars and days for 16 monthly visitors..

Then however I note that I still only have 5 visitors from the "entrance sources"

You would think then that if 8100 are looking and I am 5th I should get more than 5 clicks from that right?

Click to expand...

Depends on a number of things. Are the four sites above you authority sites? You might not be getting any traffic because the majority of searchers don't look past the first four sites. If I see a site like amazon, ebay, wikipedia, etc. in one of the top spots, I don't even bother trying. If you were a shopper looking for a book, would you buy from amazon or would you buy from buybestcheapbooksonline.com?

Also, how well is your site optimized for the search engine? How well written is your meta title and description tags? Title title tag basically tells Google what headline to put for your website, and the description tag should have the little bit of text you want Google to show.

Look at the image below. I went to Google and typed in buy cheap books. If you go to the site I'm pointing out and view the source code, you'll see that the meta title and description tags contain exactly what is written in the results.

Part two and the reason you get rep is for not telling me I am stupid

Click to expand...

Everybody has to start somewhere. And you're asking specific questions instead of just wanting to be spoon fed information.

One more thing.... I spent a lot of money trying to out rank someone for BOOKS BOOKS BOOKS thinking I was chasing 390 local searches... I get to position 3 for that after the spend and 3 seconds ago realized I m actually chasing 16 monthly visitors!!!! So thats several hundred dollars and days for 16 monthly visitors..

Click to expand...

This is something almost every IM'er has done. You just have to live and learn.

HM So I need to change tactics and look at the EXACT ONLY and work on those right?

My Page stuff is being changed now... lots of new H1 - Titles and descriptions. each page of 1000 on my site will have a seperate Page description and title which whilst it might make a massive serps difference.

I have realised there is F*&*&* all traffic in my niche.. no wonder I am doing 7k uniques a month and not making a single sale.. I had 700 hit my join/buy/sales page and its brilliant clever just collects leads and they bounce.

I knew there was a reason for a 17% uptake in traffic and a drop in sales.. shit.. you are a legend.. its confusing but there are some detailed articles on the net for this...

OH my... a 6th of 8100 is in-fact F&*& bugger all. I will still target the broad keyword as my niche has only one description for what it is but boy do i have some reading to do..

By far the fastest cleanest result on this forum so far... give that man some love.

HM So I need to change tactics and look at the EXACT ONLY and work on those right?

Click to expand...

Only focus on the exact number of searches. Like I said, I'll look at broad, but only to determine if it's even worth looking for good exact match keywords.

Each page of 1000 on my site will have a seperate Page description and title which whilst it might make a massive serps difference.

Click to expand...

I always make sure every page has different titles and descriptions. I use the title and description tags to make my site look good in the search results. I don't think those two tags have any real SEO value, so I try to make it appealing to a searcher and don't really focus too much on getting my keyword in it. And you want to make sure the exact keyword phrase you're targeting is used in the H1 tag.

you are a legend.. its confusing but there are some detailed articles on the net for this...

Click to expand...

lol thanks, but I'm just a regular guy who's been around for a while. I've already made these mistakes.

Now I'm going to get off for a while and go eat my dinner and spend some time with my kids. I'll be back later.

This bit is really useful... as I am about to change my page titles on a multi product site

"I always make sure every page has different titles and descriptions. I use the title and description tags to make my site look good in the search results. I don't think those two tags have any real SEO value, so I try to make it appealing to a searcher and don't really focus too much on getting my keyword in it. And you want to make sure the exact keyword phrase you're targeting is used in the H1 tag."

This bit is really useful... as I am about to change my page titles on a multi product site

"I always make sure every page has different titles and descriptions. I use the title and description tags to make my site look good in the search results. I don't think those two tags have any real SEO value, so I try to make it appealing to a searcher and don't really focus too much on getting my keyword in it. And you want to make sure the exact keyword phrase you're targeting is used in the H1 tag."

So what I used to have on each product page was

BOOKS BUY BOOKS BOOKS
for 1000 different pages.

Now I plan to make each page

BUY bOOKS

BUY GOOD BOOKS

and so on agree?

Click to expand...

I try to make the title and description tags as specific to the product as possible. I wouldn't use "buy books" or "buy good books" as the page title. Let's pretend a book I am selling on my site is called "Easy Internet Marketing". My meta title tag would look something like this:

Easy Internet Marketing-Guide by Paymymortgage4me

Click to expand...

And the description tag would have a little bit about the book like this:

Paymymortgage4me's Easy Internet Marketing Guide will walk you through each step to making money online. Paymymortgage4me does an amazing job to make this information easy to understand.

Click to expand...

But I don't typically work with big sites. I keep my sites small and laser targeted so it's easy for me to spend time on the title and description tags. Manually changing the tags on 1000's of pages is going to suck big time!

I try to make the title and description tags as specific to the product as possible. I wouldn't use "buy books" or "buy good books" as the page title. Let's pretend a book I am selling on my site is called "Easy Internet Marketing". My meta title tag would look something like this:

And the description tag would have a little bit about the book like this:

But I don't typically work with big sites. I keep my sites small and laser targeted so it's easy for me to spend time on the title and description tags. Manually changing the tags on 1000's of pages is going to suck big time!

Click to expand...

Yes but its worth it... cause... let say I sell BMW cars on each page and I want to rank highly for the broadphrase BMW CARS too.

You always check EXACT searches in Google Keyword Tool. For example "Buy Books" has 201.000 on BROAD and only 12.000 on EXACT, and I'm pretty sure a very very high competition if I'll research this further more in google.

What I don't understand is how someone that's been a member here since 2009, and has almoust 700 posts, doesn't know this ?

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