With today’s still-recovering economy, retailers and manufacturers are walking a marketing tightrope, carrying a balancing pole with shelf pricing and promotions on one end and gross profit margin on the other. DSN caught up with Glen Davis, president and CEO of the Competitive Promotion Report, to get some perspective on how that’s being done.

A big part of the reason behind Rite Aid’s success is that the story has changed. It’s no longer about swimming upstream or playing defense. Today, it’s about creating a retail healthcare company and aggressively turning that dream into reality.

Whole Foods Market and the award-winning brand The World of Eric will join forces to roll out a series of cereal boxes for the grocer's 365 Everyday Value line. The packaging will include games for children as well as Carle's iconic artwork, which includes illustrations from the book "The Very Hungry Caterpillar."

Nail care company Red Carpet Manicure has announced the launch of the limited edition Cinderella Collection in partnership with Walt Disney for the release of the live-action version of “Cinderella” hitting theaters on March 13.

Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.

Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.

L'Oréal Paris hosted its eighth annual Women of Worth celebration on Dec. 3 at The Pierre in New York City — an event that brought together an esteemed group of notable guests, company executives, business leaders, philanthropists and former honorees to recognize and celebrate the achievements of the 2013 Women of Worth honorees.

Monistat, an over-the-counter vaginal yeast infection treatment, announced a partnership with women's underwear and lingerie brand Hanky Panky to help boost women's confidence when diagnosed with a yeast infection.

When given a choice, patients prefer to receive an electronic prescription if they receive a prescription from their physician, according to the most recent Patient Views infographic. To be specific, 64% of respondents said they would choose an e-prescription when provided an option, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. How many patients are actually given a choice as to how they receive their prescription, and how many currently are receiving electronic prescriptions?

People go to doctor offices for a variety of reasons — for annual physicals, for checkups after previous appointments, to figure out why something is acting up or if they just feel sick. Whatever the reasons, most of them walk out of the office with a prescription in hand, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.

The interest in healthcare reform has reached a new high, especially in light of the decision by the U.S. Supreme Court to uphold the Patient Protection and Affordable Care Act, yet there's no denying that consumers are still unclear as to the impact on their personal healthcare and insurance issues. That being said, Americans see a need for change as they battle rising costs and a lack of access to care, and many are saying "aye" to healthcare reform, according to the most recent Patient Views infographic. To be specific, two-thirds of respondents say they support healthcare reform, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.

A lot of people have quite a few things to say about healthcare reform, whether they favor or oppose it. But supporters of the law show an altruistic sensibility and an understanding of how the law would benefit other Americans, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.

Costs are the biggest concern for opponents of healthcare reform. They’ve done the math — additional healthcare consumers means care that’s both more expensive and harder to come by. As many as 3-in-4 consumers who are not big fans of healthcare reform share that concern — 30% of those consumers suggested it’s their greatest concern, according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August. A reduction in care quality was concern No. 2 (62%), and a lack of choice over which practitioner to see was concern No. 3 (58%). But at least they’ll still be covered — only 22% said they were concerned their employers would stop the coverage.

Poll

Poll

Which of the current U.S. Presidential hopefuls do you think would be best for your business?

Hillary Clinton

Jeb Bush

Donald Trump

Ted Cruz

Ben Carson

Scott Walker

Marco Rubio

Rand Paul

Chris Christie

Mike Huckabee

SPECIAL REPORTS

Pharmacy’s battle for recognition continues

Fifty years ago this summer, President Lyndon B. Johnson secured his place in history by signing into law the legislation that created Medicare and Medicaid. To commemorate the anniversary, Drug Store News has put together an exclusive report on the effect that Medicare and Medicaid have had on the retail pharmacy industry and how it has transformed the role of the pharmacist. more...

IN THIS ISSUE

In this issue, DSN profiles Rite Aid and how the company is achieving a vision to become a retail healthcare company that delivers a higher level of care to its communities; takes you on a tour of Sears; offers insight into millennial shoppers and more. Click here to view the issue.