Category: Advertising

We are constantly surrounded by advertisements for almost all of the products in the world. We see them so frequently that in a way we have become desensitized to them. Advertisements have just become a part of our everyday lives. This poses a unique challenge to advertising agencies. How do you stand out from the rest when thousands of others are trying to do the exact same thing? Lori Senecal is the current Global Chief Executive Officer for Crispin Porter & Bogusky which is one of the most widely recognized and respected advertising companies across the globe. Growing up. Lori saw all of her older siblings lead very successful loves in a variety of fields. This led her to work even harder so that she could love up to the family name that stood for hard work, perseverance and a long lone of success. Immediately upon graduating with a degree in sales and marketing, Lori Senecal found almost instant success. It seemed as though every company she would begin a new position with would almost instantly improve in her area of expertise. This led the industry to quickly notice the young businesswoman and commend her for her achievements.

According to campaignlive, Lori Senecal has received many honors throughout her very successful career. She won what is known as a Quantum Leap Award in 2013 for her extremely quick entrance and success into the advertising industry relative to her peers. Recently, this year, Lori Senecal was recognized by Fast Company as one of the “Most Creative People in Business in 2017”. It always seems that Senecal has the unique ability to bring out the best in whoever may be on her team and working with her on a number of projects. She isn’t afraid to offer constructive criticism in order to bring out the best in those around her. Check out GCReport to see more.

As a Global CEO, Senecal must manage the firm’s ten different branches all across the globe. This means lots of travel and late nights of hard work to ensure the business is running according to plan. Lori Senecal shows absolutely no signs of slowing down. With her at the helm of Crispin Porter & Bogusky there is no question that the company will continue to both grow and thrive well into the future.

The story of Lori Senecal is perhaps best told to the young women who are looking up to a woman role model career wise. Her presence at CP+B has been an intense success to the agency. In an interview, Lori recalls growing up between boys, in a family of four children. She was the last born. She was inspired to do so much at a young age. Her focus in life cannot be described in one article. Her achievement is tremendous. Given the male dominated industry she has been working in. Lori is a force to reckon with.

Profile

Lori Senecal majored in sales and marketing. When SHE graduated college, she joined the working class and everything she touched from then was a success story. Her passion and skills for sales contributed to her roles in the companies she landed. Her dedication to mentoring people played a key role in creating strong business relationships. Through these relationships, Lori has been able to land many business deals as a project manager. Her success is attributed to her focus when dealing with key issues. Most employers would choose her for a leader because she maintains focus in pursuing goals. Check out Adweek to see more.

Background of Achievement

According to Campaignlive, in 2003, Lori filtered the world of entrepreneurship with her achievement of launching TAG Ideation. This is a youth and marketing unit for business. As the name suggests, it is a launch pad for business. Her knowledge contributed to the invention of this gadget. Coupled with a skillet in data analysis, Lori landed roles in executive companies like Nestle, Xbox, Sprint and Applebee’s. These are Fortune 500 companies that cannot be handled ordinarily. At Coca Cola, she served as the global accountant director. For more details visit Crunchbase.

Conclusion

Perhaps the most memorable bit of Lori Senecal’s career is her presence at CP+B. Even as she leaves in end 2017, Lori has a legacy that will be remembered by many. She managed to win many projects while at the company. Her leadership styles helped the management to land international deals that have set the company apart from other marketing agencies. During her appointment in 2015, she was trusted with the management of most projects the firm handled. She transformed these projects into revenue in multiple ways.