Two years ago, I wrote a blog post all about my decision to leave Infusionsoft and move back to the simple combo of Aweber and SendOwl for sending emails and selling products. In case you hadn’t noticed, I decided to go back to Infusionsoft not too long after publishing that post. I often get asked why I […]

I get it… Sales funnels are a hot topic right now. You’re probably wondering if you even need one. Here’s my short and sweet answer: If you want to stop spending all of your precious time trying to find new clients and customers, and instead focus on serving your current clients and customers, then you […]

I get asked a lot what my favorite tools and resources are for people who want to design their own sales pages, so I wanted to do a big roundup post today. Page Builders What’s a page builder? It’s basically a theme or a plugin that includes a visual editor, which allows you to be […]

I’m so bad at showing off my work. Did you know that my team and I designed an actual print book last year for a client? Probably not, because I never told you about it. I don’t even have a public portfolio up right now, so I had to add all of my recent work to […]

Today you’re getting a full-on behind-the-scenes look into the evolution of my evergreen course, Irresistible Sales Pages, and why I’ve decided to temporarily close it’s virtual doors. But first, a little backstory… I launched Irresistible Sales Pages back in August 2015. Seems like a lifetime ago. I ran it as a live virtual course the […]

If there’s anything I’ve learned over the past five years of running my business, it’s how to be really good at repelling new clients and customers. And I say that sort of sarcastically, but I’ve definitely had my fair share of mistakes for each one of these points. By conquering my own mishaps and by […]

Soon after we found out we were expecting baby #2, I started thinking about what my maternity leave would look like. With my first maternity leave, it was easy. I only had project-based clients, so my only priority was making sure each of those projects were wrapped up before Baby Genther #1 decided to arrive […]

‘ Opt-in freebies, content upgrades and lead magnets have become quite the hot topic lately. All geared towards building your email list and attracting new leads to your services, programs and courses. And the first questions asked are – What should my opt-in freebie teach? What kind of content should I give away for free? […]

I feel like I should be starting this post with a cheesy joke about a chicken and an egg, but I’ll spare you. Instead, we are going to talk sales pages, sales funnels and which comes first. On one hand, you want to start getting people onto your email list and interested in what you’re […]

Whenever I do a free training about creating sales pages, it’s a guarantee that someone will ask something along the lines of, “I sell X. Do I need a sales page for that?”. And my answer is almost always the same, so I wanted to just share it here, in case you were asking yourself […]

We all know that opt-in freebies are the best way to grow your list, deliver amazing value to your readers for free and give them a taste of what it looks like to work with you or join your products and programs. And the question I get asked all the time is: What format should […]

As a follow up from my last post about how to get more people to your sales page, today we’re talking about what happens when you have people visiting your sales page, but they STILL aren’t buying. Now what?! This isn’t a sales funnel, marketing or lead generation problem. This is a sales page problem. […]