Topsy Bets On Real-Time Twitter Search With $15M Backing

Google pioneered online relevance and influence based on the popularity of Web sites, but today popularity is increasingly measured in real time and on social media sites like Twitter, not Web pages.

To take advantage of this trend, Topsy Labs, backed by almost $15 million in venture equity and debt, Wednesday launched Topsy.com, a new form of Internet search engine for Twitter and links on Twitter.

“We’ve architected what we believe is a next-generation platform for search on the Web,” said Gary Iwatani, a co-founder of the company.

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