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Paul Joseph Watson, a vlogger in Alex Jones’ sprawling paranoid media empire-slash-supplement lifestyle brand InfoWars, is a major figure in modern paranoid internet dude conservatism, or – as he’d describe it – the new punk rock.

Yeah man, you’re really annoying the leftists by saying something dumb and getting called dumb before everyone moves on with their life.

Paul Joseph Watson is a tough rebel, an iconoclast who fears nothing – except for soybeans.

“Soy boy” is the latest term to spread like wildfire through the alt-right/InfoWars/terrible internet dude scene. Like all of their terminology – from “cuck” to “virtual signaler” – it’s treated as a devastating insult by those who use it, and is heard by everyone else as meaningless horseshit. Just like Watson’s own personal catchphrase, “imagine my shock”. Wow, buddy…I’m starting to think you aren’t really shocked, or something.

Soy feminizes men, Watson says. “You’ve probably seen the Buzzfeed Try Guy video where they measure their testosterone”, he goes on, apparently not knowing what “probably” means. I don’t think I’ve ever googled “testosterone levels of the staff of a website I dislike”, but then again I haven’t shilled even one dubious brain pill.

Watson thankfully includes a two-minutes-hate of feminist men who made a Tweet he dislikes, who also once tweeted about eating soy. Frantically searching for signs your enemies ate a food is a perfectly normal activity. Who hasn’t done such a thing? As you’d expect, this montage ranges from political celebrities to just random nobodies who made a bad Tweet once. Also, he takes a chance to be xenophobic about refugees, because of course.

You’d also expect random cuts to things we’re just instinctively meant to understand as bad. For example, Watson cuts to a woman – unnamed, and never mentioned in the video – saying “I’m triggered”. You sure showed…uh, whoever that was. He also cuts to Jeb Bush. Hasn’t JEB! suffered enough?

The crux of Watson’s theory is that soy contains estrogen. Babies are being fed a soy milk formula, and thus there’s a grand theory about how there’s a plot to raise a generation of Soy Boys. A terrifying world where boys are, uh, feminine a bit, maybe? The implications are truly not that troubling, honestly.

But by and large, “soy boy” has become just another insult thrown about by the alt-right, a sign of cutting wit to them and a sign of meaningless, braying jackassery to everyone else. There’ll be a new one a week from now, and it’ll be just as confounding. But at least we can take pleasure in the fact that this one hurt 4Chan literally.

“So, Dr. Smith, what do you have to report about your progress on that new cancer drug?”

“I’m here to tell you that I have developed the cure for cancer. It was easy, really, since cancer is just one disease, after all.”

“Really? That’s incredible.”

“And I think we SHOULDN’T sell the cure.”

“What? WHY?”

“Don’t we make so much money off treating it already?”

“But every company has drugs that treat it. We’re the only ones who have a cure. We’re the only ones that could sell it.”

“But if we sell a cure we can’t treat it anymore. We shouldn’t sell it.”

“Dr. Smith, this suggestion is absurd. Do you know how expensive it is to develop drugs, Doctor? It’s an expensive, long process that mostly ends in failure and rejection. We’ve spent millions developing a cure, we’ve gone through who the hell knows how many failed experiments, and you want us to just…not sell it? We have exclusive rights to the cure, but we should forgo that so we can make money from selling treatments that EVERY company makes?!?!”

“For the last six months, I have been working hard on the development of a breakthrough search engine that will finally offer a credible search alternative to the NSA-funded, surveillance-state search engines currently dominating the web.”

This new search engine will keep you from seeing the propaganda that you will see anywhere but my website. You can trust the Health Ranger, because my site isn’t LITERALLY a NSA-funded scheme to spy on you.

“Next week, I’ll be opening the webmaster URL submit page for the world’s first independent, anti-propaganda search engine that filters out corporate propaganda and government disinformation.”

The first search engine that makes sure you don’t have to see any ideas that you don’t agree with. For too long, the denizens of the internet have had to suffer through seeing people who don’t think the same as them. Well, no more! In the past, you might have avoided ever, ever leaving your personal echo chamber by only going to garbage sites like Natural News for your news. This will automate the process. Never be challenged again!

“Uniquely, this independent search engine either bans or flags (with a warning) all corporate propaganda and government disinfo websites. Just as Google flags search result URLs containing malicious code that can infect your computer, we will flag search result URLs containing malicious propaganda that can infect your mind.”

I wonder what propaganda the brave Health Ranger will keep from infecting our mind? It must be pretty awful

It’s the CDC. The CD-fuckin’-C. Their “vaccine propaganda”, otherwise known as “science”, will stop dominating search results. They’re given undue weight, just because they’re “accurate”. This is LITERALLY oppression.

“Instead, you’ll find a universe of independent websites that have been suppressed, censored or outright banned by Google.”

“Google’s search results are now determined by each page’s so-called “factiness” — a new algorithm that punishes all content which disagrees with official sources such as the criminally operated CDC, the pharma-controlled science journals, and biotech-infiltrated universities.”

They rank pages based on “factiness”, a horrible algorithm that punishes content just because it disagrees with sources that “know what they’re talking about”.

“This shift effectively makes Google a real-life Ministry of Truth that censors the truth and promotes corporate propaganda (and government disinfo), all while spying on you to boot.”

In my first post on the Health Ranger, I proposed Space Lizard’s Law: if you live in a country where you can freely compare the government to 1984, then you aren’t living in 1984.

Google is just like the Ministry of Truth. It censors the truth – except it doesn’t do anything to stop competing search engines from existing. It doesn’t torture you if you use Bing, since (insult Bing joke here). Its “propaganda” is judging, objectively, whether facts are true. Google has zero power to force you to use Google, so of course it’s like the propaganda arm of a dystopian dictatorship.

“Think about it: Google heavily promotes Wikipedia, a discredited disinfo and defamation website largely edited by corporate-funded trolls hiding behind anonymity. Even though Wikipedia was co-founded by a “porn king” and carried child porn imagery on its site, Google gives it high rankings while punishing the independent media websites that actually publish the truth.”

One of my favorite things about Wikipedia is Googling (oh no, the Ministry of Truth is going to get me for making their trademark generic!!!) some alternative medicine topic and the first result being a Wikipedia article that outright calls it pseudoscience. I won’t get into the bizarre attack on Jimmy Wales. He’s apparently unreliable because he ran a porn site and covered it up – except it’s mentioned on his Wikipedia page and has its own extensive page. That’s like shredding documents in a copier.

Remember, though: you can’t find the truth out there. You can only find the truth in here. Only I, the Health Ranger, speak the truth. Trust me. TRUST ME AND ME ALONE. I’m sure there were similar speeches given in Jonestown.

“The day is probably not too far off when Google and Facebook ban all independent media websites.”

Strange how your site still pops up when I type in “Natural News”. They’re doing a poor job of suppressing independent websites, then, but I’m sure they’ll just all disappear one day.

“When that day comes, it’s projects like the one I’m launching that will be the last remaining portals to real journalism and independent reporting.”

But everyone will be fine with letting these alternative search engines, run by pseudoscientific health bloggers who constantly tell their followers that they are the only ones telling the truth, proliferate. Just like 1984!

What a magnificent echo chamber this will be! The main problem with social media is, no matter how tightly you construct your personal bubble, dissenting views will occasionally slip through. Now your right to never be disagreed with will be protected. Some people think they have the right to disagree with you just because they’re objectively correct. Well, no longer! Bring on the hive mind!

Homeopathy is the idea that medicine without anything in it is the most potent medicine of all. Chemtrails are a conspiracy theory among people really freaked out by contrails. And now, they meet: for just twenty dollars, you can buy some homeopathic chemtrail detox formula off of eBay! Don’t worry; the seller has 99% positive feedback, so they can be trusted!

The phrase “conspiracy theorist” is a derogatory smear phrase thrown at someone in an attempt to paint them as a lunatic. It’s a tactic frequently used by modern-day thought police in a desperate attempt to demand “Don’t go there!”

First paragraph and we have a Thought Police reference already!

We need a term for unwarranted 1984 comparisons. Perhaps a Space Lizard’s Law: If you live in a country where you can freely read and discuss 1984, then making a comparison to 1984 causes you to immediately lose any argument. (more…)

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