Enamor debuts figure flattering shapewear ‘The Hourglass'

May 09, 2014 (India)

Keeping with the need of the hour, leading Indian Lingerie brand Enamor launches its new category of shapewear – ‘The Hourglass Collection’, a stylish range of shape wear that fits like a glove and enhances shape in any outfit. Designed around the theme of an hourglass figure, the collection is made to give a finest shape to body and give a smooth hourglass silhouette.

The Hourglass collection is inspired by three different body types – Apple shape, Hourglass shape and Pear shape. The collection is designed to shape, sculpt and flatter figure with fashionable shapewear that doesn’t compromise on comfort or style.

Styled with simplicity Enamor's shapewear collection is filled with delicate designs and pretty colours such as mauve, buff , raspberry and classic black, giving the products a soft, feminine look and feel. Shapewear collection is ideal for any body type and helps enhance one's natural shape, the hourglass collection is designed to give a fabulous look at every hour of the day.

This collection caters to specific needs based on both individual body types and includes hi-waist thigh shapers to slim thighs, high waist slimmer for midriff and waist; body, torso & tummy slimmers, to shape body and target tummy and lifts rear, while giving hips a smoother and toned silhouette.

Expertly designed to highlight the female silhouette without ever compromising on comfort, Enamor has introduced new fabric innovations such as control mesh with jacquard and lace paneling. This unique play of fabric allows body and skin to breath leaving feeling comfortable and at ease in ones shapewear.

The Hourglass collection is available in stores starting May 2014, and will be followed by the launch of Enamor’s Purple haze collection in the coming months. Look spectacular and feel comfortable this with Enamor’s exclusive range that leaves one feeling stylish, trendy and, truly beautiful and unique.

About Enamor

The brand enamor belongs to Gokaldas Intimatewear Private Limited a company set up in 2003. The brands objective is to provide the Indian women with the best fitting lingerie using most appropriate fabrics laces and embroideries. The styling and colours complement the current fashion trends followed internationally.