Brainshark Ideas Blog

According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies?
That 40% most likely has some forms of sales enablement going on, even if they don’t refer to it as such. But even if sales enablement...

Sales enablement as a function has become far more prevalent over the last few years. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013.
With so many more companies now appointing dedicated professionals to oversee...

As the tides of business change, it’s not always easy to prepare your sales force for what’s coming next.
But if you have a plan in place for each occasion -- whether it’s onboarding new sales reps, going through a merger or acquisition or dealing with breaking news – reps will always be ready,...

Did you know you likely have a wealth of untapped knowledge across your salesforce? Don’t just let it sit there unused -- harness that knowledge and share it across your salesforce in the form of peer learning content.
Peer learning is the practice of sharing knowledge and best practices across...

This year has been a big year for sales enablement. According to CSO Insights 2017 Sales Enablement Optimization Study, nearly 60% of respondents (up from 33% last year) have a sales enablement function, person or program and 73% of them now report to senior sales management.
At Brainshark, we’...