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Derek Gallimore is a serial entrepreneur who has experienced the fullest highs and lows of the entrepreneurial roller coaster. He has built multimillion dollar property portfolios, has bootstrapped a $20 million dollar business, and has seen it all come crumbling down. He is the founder of Outsource Accelerator which is the Alibaba of outsourcing as it provides the gateway for businesses to connect with outsourcing suppliers.

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Anton Kraly is the founder of the Drop Ship Lifestyle course which was Shopify voted as the best ecommerce course. Over 10,000 students from over 25 countries have gone through Anton’s training. Drop Ship Lifestyle’s mission is to give students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of Drop Shipping

Quotes To Remember:

When you’re making more money per sale, that means you can have more resources dedicated to your customers.

Set this up once and make money for life…that’s a pipe dream.

Any task in your business that has to happen over and over, and in a very similar over and over…those can typically be automated.

There’s no point in doing the work that’s not going to work.

What You’ll Learn:

What drop shipping actually is

The drop shipping model that doesn’t involve buying cheap products and materials from China (especially with the tariff)

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Rebecca Gill is the SEO instructor at DIYSEOcourses.com with over 20 years of experience in sales, marketing, and SEO. She teaches her students how to succeed with internet marketing by working hard, being smart, and always staying focused on the visitor and solving their problems by creating a positive user experience.

Quotes To Remember:

SEO is about helping Google figure out what is the best content.

When SEO has to trump usability, there’s a problem.

The wonderful thing about the internet today is that there are lots of resources available for learning SEO.

Over 50% of the searches now happen on mobile.

If someone has enough desire, they can learn SEO.

The people that are successful are the ones that have the follow through.

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I went through my inbox and noticed an email from Grant Cardone about his 10X Event. But this wasn’t any ordinary email.

This was the second email he sent me that day.

If you read through articles on emailing frequency, you’ll typically hear that it’s good to send out a new email to your audience each week or each day if you’re ambitious.

But two a day was seen as overkill. The only time I ever sent multiple emails on a given day was for a close cart promotion, and those emails get sent to a narrow segment of my audience of people interested in the product.

I noticed this and ignored it.

But the next day, I checked my inbox towards the end of the day.

And Grant Cardone was in there twice…again.

I thought, “There’s a reason Grant’s showing up in my inbox four times in the past two days. Let’s check my history.”

And it was in that moment I realized Grant has been sending me two emails each day for a while.

In this realization lies an important truth.

Even though I admire the guy (I’m actively going through his Instagram feed, stories, books, videos, etc.), I still didn’t notice he was emailing me twice per day.

I checked my inbox today (December 21, 2018, as of writing) and saw that he emailed me THREE times today. I received about 80 emails today. Grant was just three of those emails tallying at 3.75% of my emails for that day.

With the exception of special circumstances (i.e. political, point of view matters, potential biases, etc.) people don’t care who authored the content. They care about the value or entertainment that content provides.

If you’ve ever surfed random videos on YouTube, you probably didn’t care about what channels the content came from. You just cared about the content and how it empowered or entertained you depending on what you were looking for at that time.

I bet you can’t list the last five articles (online or print) you read and their respective authors. I surely can’t.

People will remember you and your brand more than they remember individual pieces of content you produce. When I think of Grant Cardone, I immediately think of the 10X Rule. I don’t think of the title of his latest video or even a video I recently watched.

When you share your content more frequently, people begin to remember your brand. The less frequent you are, the less people will remember you.

My blogging career skyrocketed when I decided to publish two new blog posts each day. For some people, it’s hard to keep up with. How can you keep up with a blogger who’s publishing two blog posts each day?

But if you just found this blog today, how can you possibly keep up? I’m not being disrespectful to your ability to keep up, but we’re approaching 2,000 blog posts on this blog (we’ll definitely hit that in 2019). If this is the first blog post you’re reading, then buckle up because you’ve got about another 2,000 to read.

But you’re not going to buckle up and read those 2,000 blog posts. You’re going to pick the ones that most resonate with you.

No one reads every news article ever published. It’s impossible and like trying to kill a hydra. The moment you finish reading one article, at least 10 more get published.

Now I’m scheduling two emails to go out each day. I want people to see me often. Why?

That’s because the most successful people are the ones we see the most often.

Think of someone like Taylor Swift. When she starts a new tour, she seems to be everywhere. She’s trending on social media, all over the radio, and getting coverage on the top media outlets. She’s even on Netflix now.

It’s no coincidence that someone as successful as Taylor happens to be active on many platforms.

So what does this mean for you?

No one is going to read all of your content. Few will retain most of it. But your audience will remember your brand and the core themes you hit upon. They’ll remember how you feel.

But all of that starts when you become more frequent and build trust by showing up.

People won’t get annoyed if you show up more often with valuable content. In fact, they’ll welcome you each time. Some of these people will keep thinking of you long after they’ve viewed your content. They’ll start checking your social media, blog, podcast, and other places without you prompting them.

That’s when you start to build a loyal tribe. If you are afraid that showing up too frequently will annoy your audience, it’s just not true. Your audience wants valuable content and if you give it to them weekly or five times each day, they’ll appreciate you.

Your audience won’t view each piece of content you produce but that’s to be expected anyway. You’re just presenting more options that will help when your audience narrows their searches by typing something like “content marketing” on your blog’s search bar.

If you aren’t being frequent enough, you’re doing yourself a disservice. You’re missing out on the potential for a stronger community.

But a lack of frequency is also selfish towards your audience. You’re not giving them the content they want…and in some cases need.

What do you plan on doing to increase your frequency? Let me know your thoughts and initiatives in the comments.

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Brian Greenberg is a multifaceted entrepreneur who believes in building integrity into everything he does. He has founded businesses in e-commerce, marketing, and financial services. He has generated over $50 million in revenue from his businesses, collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell.

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do – compensate your crews or your employees – then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

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Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

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About Marc Guberti

Marc Guberti is a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He is the host of the Breakthrough Success Podcast where listeners learn how to achieve their breakthroughs. He coaches content creators on how they can attract more traffic to their content and boost revenue.

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