Introducing Amazon Experience Centers

Customers can experience first-hand the convenience of the Alexa
smart home experience and more in a real home environment

Amazon Experience Centers now open at select Lennar communities in
Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle,
and Washington DC with more coming soon

May 09, 2018 09:00 AM Eastern Daylight Time

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN) Amazon announced the opening of interactive Amazon
Experience Centers within select Lennar model homes across the United
States. In these Alexa-enabled smart homes, customers can simply ask
Alexa to control the television, lights, thermostat, shades, and more.
The model homes showcase how customers can use Alexa in their everyday
lives. Customers can experience just how easy it can be to reorder
household essentials with a press of an Amazon Dash Button, listen or
watch Prime content with Fire TV or schedule on-demand home services
through Amazon Home Services. Customers can visit a model home in person
or learn more by going to amazon.com/experience.

“We wanted customers to experience a real home environment that
showcases the convenience of the Alexa smart home experience, great
entertainment available with Prime, and Home Services,” said Nish
Lathia, general manager, Amazon Services. “We are excited to extend our
relationship with Lennar with the launch of Amazon Experience Centers.
As one of the nation’s largest homebuilders, Lennar offers the potential
to enable this experience within easy driving distance of millions of
customers.”

In a real home setting, customers can experience how Alexa, Prime, and
Amazon services come together to help them:

Control smart home devices with just their voice: Customers can
experience the simplicity of adjusting the thermostat, seeing who’s at
the front door without leaving the couch, and trying routines such as
“Alexa, good morning” to have Alexa turn on lights, read the weather,
and provide an update on commute times based on traffic.

Have fun and incorporate entertainment every day: Customers can
also see how Prime makes voice-controlled in-home entertainment better
by streaming more than two million songs on Prime Music along with
Prime Original movies and series - all at no additional cost to your
Prime membership.

Save time by putting their home on auto-pilot: Customers
can discover how to schedule auto-deliveries of household essentials,
reorder products with the press of a button, and book recurring or
on-demand home services through Amazon.

Amazon Experience Centers feature the latest products and experiences
set up by Amazon experts. Amazon is constantly updating and refining the
experience within each model home. Amazon experts are Amazon employees
who are specially trained on the latest technology and are passionate
about helping customers. Customers have rated Amazon experts at 4.9 out
of 5 stars. Customers who want to bring the experience to their existing
homes can book a one-on-one session with an Amazon expert.

“Amazon’s ability to bring a home to life with Alexa smart home
experiences, entertainment and services – coupled with their obsession
with customer experience – is a natural extension of our Everything’s
Included approach to homebuilding,” said David Kaiserman, president of
Lennar Ventures. “We picked Amazon because of our shared commitment to
customers, their Amazon experts across the country, and their ability to
connect customers with thousands of service providers through Amazon
Home Services.

Amazon Experience Centers are now open in Lennar model homes in Atlanta,
Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and
Washington DC with more coming soon. Customers can visit amazon.com/experience
for more information and to find available homes to tour.

About Amazon

Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about
and follow @AmazonNews.