5 Easy Steps to a Great Online Reputation

How Do You Build a Great Reputation for Your Flower Shop?

So when your creativity is your livelihood, word of mouth matters. It makes your professional reputation as a florist what it is.

In today’s world, online reviews build trust, with no less than 85 percent of consumers saying they trust online reviews as much as personal recommendations.

“The thought of asking for reviews once made me cringe! I knew you can’t please all the people, all the time. Then I thought, ‘Well, this will make me and my designers try even harder and great reviews will come, too.’ And they did! Now when I ask how people found us, some say AdWords, others say they saw stellar reviews and chose our shop over a competitor based on our reviews. This sets a high standard, so you question everything leaving your shop, striving for 5 stars! And in the end, those glowing reviews really inspire you and help grow your business.”

Kambra Bacon, Prosper BloomsProsper, TX

1. Solicit Reviews Every Time — Online and In-Store

Asking customers for reviews achieves three business objectives:

Show your customers you care about them

Make customers feel valued by asking their opinion

Create public reviews for your floral business

Investing a little time into getting feedback is a serious investment in your business.

When you’re the topic of somebody else’s conversation, people will always pay attention.

So is your investment worth it?

Absolutely!

Subject lines like… [Customer First Name], how does [Recipient Full Name] like their flowers?

– are known to get you more responses.

So invest in the best — YOU!

2. Keep an Eye Out for New Reviews Every Day

Your Google reviews can be viewed by typing your business name into your Chrome browser.

To the right of the results, your business is displayed prominently. All your relevant business information and select reviews are shown there. At the bottom of the reviews section is a link: “View all Google reviews.”

Click the link and view all your reviews.

This is the place where you are the headline news, so READ ALL ABOUT IT!

3. Use Customer Orders to Identify Important Details

Always cross-reference Google reviews against your orders.

This is potentially a painstaking task, but important. You really need all the facts at hand to make sense of what is being said.

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With over 10 years of experience in the online floral industry, we believe in strengthening relationships through meaningful giving. We partner with florists dedicated to bringing people together and celebrating moments.

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