Schell Games is unveiling an online game that all of us can jointly design. Puzzle Clubhouse, which will formally kick off on Aug. 30, will have monthly installments, each inspired by the ideas and preferences of its players. This type of crowdsourced game content represents a new business model.

When Jesse Schell talks, the game industry listens. A talk he gave at the Dice Summit in 2010 garnered hundreds of thousands of views as he talked about the logical extension of spreading game rewards beyond games. This year, the professor of entertainment technology at Carnegie Mellon University has elaborated on that vision in talks on a topic he calls The Pleasure Revolution.