A coalition of European and US consumer advocacy groups made a
last-ditch appeal to Internet search and advertising giant Google on
Wednesday to delay changes to its privacy policies.

In a joint letter to Google chief executive Larry Page, the Trans
Atlantic Consumer Dialogue (TACD) urged Google to delay implementation
of the changes which are scheduled to take effect from Thursday.

“On March 1, you propose to combine data from all of your services,
provided by your users in very different contexts and for very different
reasons, into a single profile without user consent and without any
meaningful opportunity for users to opt-out,” the TACD letter said.

“This move has been widely criticized by US lawmakers, US
Attorneys General, European lawmakers, European privacy officials,
technical experts, and privacy organizations,” it said.