For the last decade, church experts have been wrestling over the best ways to reach and retain “millennials,” which is a phrase the describes individuals born from the early 1980s through the mid-1990s. Data shows that many millennials leave the church during their college years, and some never return. The fastest growing religious identifier among this generation is “spiritual but not religious.”

But as millennials age, get married, and start families, they are no longer the only “young people” that churches must consider. A new cohort has risen: “Generation Z” or individuals born between the mid-1990s and early 2000s. Generation Z diverges from millennials in many ways and presents unique challenges and opportunities for churches who hope to capture their attention.