Your headline is the single most important written component of your profile. Don’t just list your title and company – heighten the appeal! Bring in new business by adding important keywords.

After your picture, your headline is the most viewed item on your profile page. It’s like the headline on an ad. If people are intrigued, they will go further. The optimal length of a headline is 6 words. We live in a world where people have short attention spans, so less is more. However, make sure your headline reflects your brand promise. Google displays up to 66 characters of a title tag. Keep that in mind when crafting your headline.