I would have far more respect for @brewdog if they just scrapped their pink IPA "for girls" and held their hands up and said "we got this seriously wrong - we are sorry" rather than "oh this is #sarcasm"

Sarah Warman, BrewDog’s head of marketing, said: “Sexism in the beer industry is rife. We can no longer ignore that its existence prevents plenty of incredible women joining our eclectic and exciting industry.

"There is a long history of products that pander and patronise through harmful, sexist stereotypes and vulgar imagery, and we’re rallying to put an end to this nonsense.

"The love of beer is not gendered. Beer is universal. Beer is for everyone.”

BrewDog is known for its advertising gimmicks which has seen the business turn into an international company.

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