11. You need to conquer your hometown before
you can hit the road. If no one cares about you locally, what
makes you think people will care about you anywhere else?

12. Touring means nothing unless people actually
show up to your shows. Do not tour unless you know how you’re
going to get a crowd at every show.

13. Playing around town all the time weakens your draw. Spread
out your shows so you can promote one big show every 6-8 weeks.

14. HOWEVER, when you’re starting off,
you need to play out everywhere and anywhere all the time
to get practice. Record every show. Once YOU love listening
to your live set (and non-friends and non-family tell you
they love your band) then you can book real shows and charge
a cover.

15. If you suck, you do not deserve to be
paid. Get good first. Then you can start charging.

16. No one in the industry cares about how
good your music is. They care about how successful you have
become on your own.

17. Go out of your way to help others in your
scene. It will eventually come back around.