Since 1998 Primera Technology, Inc. – also called Primera® – is a leading developer and manufacturer of duplicators and printers, colour label printers and presses and further speciality printing equipment in the industrial and medical sector.

Primera‘s mission is to offer customers high-quality and easy-to-use products with an excellent price-performance ratio. The company uses modern production technologies and a high degree of flexibility to develop solutions in existing or new product areas.

Primera‘s products are manufactured at the company‘s headquarter in Plymouth (Minnesota, USA), and at an overseas facility in Montego Bay (Jamaica). They are distributed in over 222 countries. The company is working closely with distributors and resellers all over the world to increase the awareness of the brand Primera and all Primera products.

In 2000, Primera, as global operating company, established a central office for the EMEA (Europe, Middle East and Africa) region, called Primera Technology Europe. Primera Europe is responsible for product distribution, marketing, service and support in that region and is located in Wiesbaden, Germany. In 2007 the manufacturer opened another office in Hong Kong, called Primera Asia Pacific, representing Primera in the Asian-Pacific area.

Customer satisfaction is one of Primera‘s main priorities. That‘s why unlike other manufacturers all software updates are free of charge and can be requested by the manufacturer and accordingly can be downloaded from the company‘s website (primera.eu). With Primera‘s live chat, which has already received several „Best Customer Service“ awards, customers can easily contact the sup-port team and customer service.

Additionally, Primera Europe is offering a free extended 24 month warranty after product registration for the majority of its speciality printing systems and accessories. For product registration visit www.primerawarranty.com.

Primera‘s team of experienced sales staff and logisticians, specialised technicians as well as creative marketing specialists follow the idea of developing new products and improving existing products in close cooperation with its customers.