Start With Why: How Great Leaders Inspire Everyone To Take Action

Product Details

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who''ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it''s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

Start With Why: How Great Leaders Inspire Everyone To Take Action

The following ISBNs are associated with this title:

ISBN - 10: 1591846447

ISBN - 13: 9781591846444

Read from the Book

Table of Contents Title Page Copyright Page Dedication Preface Introduction PART 1 - A WORLD THAT DOESN’T START WITH WHY Chapter 1 - ASSUME YOU KNOW Chapter 2 - CARROTS AND STICKS PART 2 - AN ALTERNATIVE PERSPECTIVE Chapter 3 - THE GOLDEN CIRCLE. Chapter 4 - THIS IS NOT OPINION, THIS IS BIOLOGY Chapter 5 - CLARITY, DISCIPLINE AND CONSISTENCY PART 3 - LEADERS NEED A FOLLOWING Chapter 6 - THE EMERGENCE OF TRUST Chapter 7 - HOW A TIPPING POINT TIPS PART 4 - HOW TO RALLY THOSE WHO BELIEVE Chapter 8 - START WITH WHY, BUT KNOW HOW Chapter 9 - KNOW WHY. KNOW HOW. THEN WHAT? Chapter 10 - COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING PART 5 - THE BIGGEST CHALLENGE IS SUCCESS Chapter 11 - WHEN WHY GOES FUZZY Chapter 12 - SPLIT HAPPENS PART 6 - DISCOVER WHY Chapter 13 - THE ORIGINS OF A WHY Chapter 14 - THE NEW COMPETITION AFTERWORD Acknowledgements NOTES INDEX PORTFOLIO / PENGUIN START WITH WHY Simon Sinek is leading a movement to inspire people to do what inspires them. With a bold goal to build a world in which the vast majority of people go home every day feeling fulfilled by their work, he is invited to share the concept of WHY with a dizzying array of organizations. From members of Congress to foreign ambassadors, from small businesses to corporations Microsoft and Wal-Mart, from Hollywood to NASA to the Pentagon, those who want to inspire people want to learn about the WHY. His TEDx Talk about WHY is

From the Publisher

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who''ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it''s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.