Briad Group Celebrates Groundbreaking of Homewood Suites Edison in New Jersey

Edison, NJ — August 7, 2019 — Homewood Suites by Hilton, part of Hilton’s All Suites portfolio, celebrated the groundbreaking of Homewood Suites Edison yesterday. Located at 100 Parsonage Road, the hotel will provide guests with easy access to the New Jersey Turnpike, Garden State Parkway and Menlo Park Train Station. The hotel will be less than two minutes away from the Metro Park Corporate Center, which features more than 5 million square feet of class A office space. The property will also place guests near Rutger Gardens, Roosevelt Park, Washington Rock State Park, Menlo Park Mall and a variety of shops and restaurants. The Edison location will employee approx. 40 people and is slated to open early 2021. Homewood Suites by Hilton Edison is owned and managed by Briad Lodging Group, LLC, the hotel division of Livingston, New Jersey-based The Briad Group.

Local community leaders joined Briad representatives for the groundbreaking ceremony.

“Located in the heart of Central Jersey, Homewood Suites Edison is the perfect location for our newest property,” said Rick Barbrick, president & CEO of The Briad Group. “Its convenient location and close proximity to a wide variety of attractions coupled with the many amenities of the hotel are guaranteed to provide our guests with a wonderful and reliable stay.”

Homewood Suites by Hilton Edison will offer a combination of spacious studio and one-bedroom suites, featuring fully-equipped kitchens and separate living and sleeping areas. Guests will also be provided all the essentials needed for a smart, reliable and convenient stay including complimentary hot breakfast seven days a week, evening social with complimentary beer and wine* served Monday – Thursday, complimentary shuttle service within a five-mile radius and complimentary advanced Wi-Fi. The hotel will make it easy for travelers to unwind with an outdoor patio area, featuring multiple fire pits and an outdoor kitchen under a large pergola. The property will include a fitness center with state-of-the-art equipment, including a Peloton bike, indoor saline swimming pool and an outdoor sports court. The property also offers more than 1,000 square feet of flexible space that is ideal for meetings and social events.

Homewood Suites by Hilton Edison is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases on Amazon.com with Amazon Shop with Points.

Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to its portfolio. Since obtaining these franchise rights, Briad has developed more than $400 million in real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 34 properties and has built more than 3,800 hotel rooms in the tri state area alone.

About The Briad Group

The Briad Group®, headquartered in Livingston, NJ, is one of the fastest growing hospitality companies in the U.S. The Briad Group’s® entities are: licensed franchisees for Wendy's, T.G.I. Fridays®, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar.

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