Texan Grocery King H-E-B launches Self-Checkout Mobile App

Waiting in those long lines and fighting for the best deals can make grocery shopping a real hassle. While self-serve checkout counters have sped up the process, they have inadvertently encouraged theft and thievery. Amazon’s new Seattle warehouse may have overcome those issues with its Amazon Go grocery store but Texas-based H-E-B’s new self-checkout mobile app could give the retail giant a run for its money.

The app allows customers to freely peruse the shelves and scan items they want to purchase. When they’re ready to checkout, users can pay via the mobile app and just need to show the digital receipt to an H-E-B employee before existing. More than just a self-checkout mobile app, H-E-B Go also tells customers the aisles where they can find certain items, a handy feature especially if you’ve ever been inside one of H-E-B’s massive grocery stores. The mobile app keeps track of users’ shopping lists to provide recommendations and reminders on future shopping trips. It offers coupons too, helping users save even more on their shopping trips.

Currently, H-E-B’s self-checkout mobile app is in use at two locations: the South Flores location in San Antonio and the De Zavala Road location near Shavano Park. The app is still in its pilot stage and not yet ready to roll out to other stores, but it’s already a hit among users.

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