The Holy Grail of Marketing, Part III: Long Live the King - By MaryEllen Tribby The “A listers” already know it. They may not always admit it, mainly because A+ copywriters have healthy egos and that’s ok. But they know exactly what we discussed in the last two parts of “The Holy Grail of Marketing”

By MaryEllen Tribby:
Of all the important elements you need to run a business, what do you think is the most important? Good marketing is critical. Top-notch sales copy is key. High-quality products and/or services - definitely important. Good ideas - essential. But you can get all of these things - and more - if you have one thing.

By Noah St. John: As a working mom, you know that traditional success teachers have told you to say "affirmations" – positive statements that you'd like to be true. For example, a classic "affirmation" is: "I am rich."