Thursday, January 29, 2009

If you are the owner of a website, especially one with a large audience, there are numerous ways in which you can earn an income from advertising. The best part is is that it's so easy. Most people think that you need to actually sign up companies or accounts on an individual basis. This is not so. All you need to do is register through third party ad servers or brokers to begin serving ads on your website.

Here are my three favorite advertisement serving companies that you can choose from to make additional income from your website:

1. Fastclick: Fast click serves banner ads in a variety of different sizes. You choose the sizes you want and then just paste the code onto your website to begin showing the ads. Fastclick works on a cost per 1000 impressions (CPM) basis. That is, you get paid based on every time the ads are shown 1000 times on your website. You get paid whether or not anybody actually clicks on them! You get 65% of the revenue and Fastclick keeps 35%. The banner ads shown are very appealing with some well known companies that use it to advertise, including MSN, Ask Jeeves, Vonage, and Western Union. To the average layman visiting your site, it would look as though some great companies have personally chosen to advertise on your site bringing it some added credibility. You can also block any inappropriate banner ads from showing on your site. Register at www.fastclick.com.

2. Commission Junction: An affiliate marketing provider. With Commission Junction, you choose which affiliates' ads to show on your site and then post their banners. This doesn't pay based on the number of impressions or the number of clicks, but rather someone would have to click on the banner, be taken to the affiliate website, and then either sign up or buy something from that website before you would be paid a commission. Obviously, the actual number of completed transactions are low but the commission on the completed sales are higher than other advertising methods. Commissions run anywhere from $1 to over $100 per completed sale or sales lead. Various affiliates that you can choose from include Ebay, Yahoo, IceJerseys.com, and Starbucks. Sign up at www.cj.com.

3. Google Adsense: This PPC (pay-per-click) advertising is probably the most popular and widely used of all internet advertising web publishers, probably because it is the most nondescript and doesn't involve any animated banners that draw attention away from your website. You serve the Google text ads on your site and you get paid any time someone clicks on one of the ads. Mainly, you get anywhere between 1 cent and 50 cents per click. This doesn't sound like much but if you have a website with heavy traffic it could be thousands of dollars a month. Register at www.google.com/adsense.

You can use any one or a combination of all three methods to earn advertising revenue from your website.

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