We have always seen players put an importance to the kicks they wear during games, coming up with new designs and colorways; always keeping it fresh.

The kicks that players wear prior to their games are becoming almost as important as the kicks they wear during the game, putting high-end sneaker customization on the map.

While at American Orthopedics Manufacturing Corporation, I got the chance to talk to Andre Scott and KeltonCrenshaw from PMK (Perfectly Made Kicks) Customs about how their company took off to the point where NBA stars like Tristan Thompson are asking for them to customize their opening night shoes.

Watch now to hear about the Brooklyn Zoo's they created for Jay-Z and to see a sneak preview of the shoe that Thompson will be wearing on the Cleveland Cavaliers' opening night.

What do you think of his custom Balenciagas? Let me know in the comments below.