New vitamin-based anti-aging serum hits market

BOISE, Idaho — Epionce has announced the launch of Intense Defense Anti-Aging + Repair Serum, which it is positioning as the first complete multivitamin for the skin.

The serum is designed to stimulate skin rejuvenation using botanical sources of vitamins A, B, C, D and E without irritation.

In an independent clinical study, Epionce Intense Defense Serum was tested against Skin Medica TNS Recovery Complex serum and Skinceuticals CE Ferulic serum. The Intense Defense Serum was proven to diminish signs of visible aging faster than the other two serums, and with far better tolerability, according to the manufacturer.

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SPECIAL REPORTS

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

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