To this day, we’re still not exactly sure who would purchase the Sony NEX 7 on steroids Hasselblad Lunar. Sony Alpha Rumors and Photo Rumors picked up on a story from Genotype Writings which states the following massive problem with the camera:

“The rear of the camera, apart from being massive, also makes it very awkward to pull the LCD out. It feels as if there is a Nex-7 hiding in there somewhere and the Lunar is just a housing around the original camera.”

But apparently there is more: they hate the plastic like knobs and the overall layout is just awkward. They also talk about how massive the camera is to an NEX 7 and that the exterior overall doesn’t feel worth the money. The lens though they state has Hasselblad written on it and also has a different finish.

Despite the hilarious unfortunate problems though these are just the first impressions and we’re not sure what it will be like in the end. Sadly, this doesn’t seem like the same company that discontinued the 503CW.