Meet the 6 Finalists for the Best Maternity Line in the 2017 What to Expect Awards

Updated on September 22, 2017

Buying new clothes during pregnancy should be a fun and exciting experience, not something to dread. Thankfully, maternity lines are now coming out with cute, comfortable clothes that even women who aren't pregnant would want to wear. Who has the best options? What to Expect moms nominated their favorites, and these 6 maternity lines made the cut.

Just so you know, What to Expect may earn commissions from the shopping links included on this page.

In This Article

1 / 6Motherhood Maternity

1 / 6Motherhood Maternity

2 / 6Jessica Simpson

3 / 6Old Navy

4 / 6Pink Blush

5 / 6Liz Lange Maternity for Target

6 / 6H&M

Motherhood Maternity

Why We Love It

Destination Maternity Motherhood stores are staples at malls across the country, often luring moms in with pregnant mannequins dressed in stylish outfits and large “sale” signs. Don’t be timid about going in, mama-to-be! Reviewers say the clothes are all that and more.

The clothes rank high on the comfort scale with reviewer after reviewer lauding them for their wearability. You’ll find tops in all styles and sizes, ranging from fitted and shirred body con styles to loose and flowy tunics. Many moms give a special shout out to the graphic tees with sayings including, “Pregs for Days” and “Nine Month Baby Tour” in a burnt out rock star style.

As for pants, you’ll find trendy options including red skinny jeans and jogger-style sweats that many other lines don’t offer.

Moms-to-be also rave about the quality of the clothes, saying they held up beautifully through their pregnancy and could be used a second or third time around — often being passed down to family and friends.

Another reason to shop at the store is to try on the clothes with a “faux” bump. First time moms found this particularly helpful when trying to gauge the right size for the third trimester.

Now back to those sales. While Motherhood Maternity clothing may be priced a bit higher than other lines to start with, savvy shoppers know to keep an eye out for markdowns and to sign up for the frequent email coupons to keep prices low.

Motherhood Maternity offers clothing in sizes XS to XL and in plus-sizes 1X to 3X.

Community Reviews

The clothes fit great and there was a wide selection. Also, every time you walk into their stores, you get pampered...which is nice when you are at any stage of pregnancy!

Their clothes are such good quality and made in really cute styles that don't make you feel like you are wearing maternity. I especially appreciate their pants because the full panel is cut in a way that covers my belly but doesn't create back rolls. The fabric is really durable and the clothes have worn really well.

I love their fit, shape, quality and price...actually everything about their clothes.

Excellent quality, no ripping or holes in clothing. It grows well with you and is made of good quality that can be worn more than one pregnancy.

It's cute, comfy, and affordable! The cotton fabrics are super soft and lightweight. They have everything from work attire to date night to lounge wear plus undies and nursing bras/tanks. I actually still wear the maternity tops I bought even though I am about 40 lbs smaller now- they're that comfy!

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Jessica Simpson

Why We Love It

You want to stay on trend and stylish throughout your pregnancy, right? And comfortable? Without breaking the bank? This line from the former reality star and singer, Jessica Simpson, checks off all of those boxes — no surprise that it’s a top rated line among WTE readers. Moms-to-be love that the tops and dresses come in a range of colors beyond basic neutrals and prints, including stripes, chevrons, and florals. The styles are always on trend (think cold shoulder tops, handkerchief-hem dresses, and kimono-style cardis) and look more like the clothes you would usually wear when you’re not pregnant than typical maternity wear. The clothing in the line is also versatile and most pieces can easily go from office to weekend wear and everywhere in between.

Jessica Simpson offers denim in a range of washes and cuts, including skinny jeans, relaxed boyfriend styles, boot cut, and trendy distressed styles. Reviewers say they could wear the jeans all day. High praise from a group of women who are famously anti-pants!

Feminine and sexy maternity undies, bras, pajamas, nightgowns and camis are also available from Jessica Simpson. The camis and bras double as nursing bras, so you won’t have to buy new ones when LO comes along.

Our reviewers report that the clothes fit well — many say others couldn’t tell they were pregnant — and that they can wear the same item of clothing from the fourth month of pregnancy through the fourth trimester — and even for baby #2, #3 and #4.

Community Reviews

These jeans won't stretch out or ride down. They fit just as normal jeans would, and in fact, they are more comfortable and tempting to wear post baby!

A stylish and affordable maternity line. You won't be wearing these clothes for long, so spending a lot of money seems silly. This clothing line offers stylish clothing for great prices.

Literally everything I've purchased from there is comfortable and forgiving - but most importantly, all machine washable and mostly even dryer safe. So amazing for my work outfits that need to look professional but still be comfortable, since I'm on my feet a lot. SO worth the money, and they've had some pretty good deals too.

Comfortable and versatile. Multitude of uses when styling!

All of these clothes fit beautifully, are so flattering to a pregnant body regardless of shape and actually have some color and life to them. Up until I found this line, everything was so plain and in black, white or grey. These clothes have color, patterns and flair and wash great. They are still like new and I'm almost at the end of my pregnancy.

I love Jessica Simpson's maternity line because her clothes are so fashionable that they make you feel all dolled up even though you may be in excruciating pain. She has casual clothes, business attire, and formal clothes if you ever feel like going out for a nice dinner. What's great about her clothes too is that they can be worn postpartum for everyday wear and easy accessible clothing for nursing mothers.

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Old Navy

Why We Love It

Old Navy’s maternity line is for the mom-to-be who likes to mix and match great basics and throw in a trendy piece or two. It’s the place to shop for T-shirts: Old Navy offers comfy knit tees in styles ranging from tank tops to sleeveless cross-front styles to traditional short-sleeved tees, to long-sleeved ones to tunic styles to styles with a little flair like dolman sleeves or crochet peek-a-boo panels—all in an impressive range of colors and at Old Navy’s always affordable prices.

Old Navy’s denim and other pants come in a range of fits from full panel to roll over waistband and front and side panels, so whatever your preference, you’ll find the one that fits your bump perfectly. The styles and washes are equally impressive. You’ll find a full range of choices including skinny, boot cut, stretchy “rockstar,” cropped and jeggings, all available in hues ranging from light gray and black to traditional denim blues. And their leggings are pretty much a maternity wardrobe staple.

Clothes for work also win raves for their affordable and comfy body con styles, shirt dresses, and A-line styles.

The website is easy to shop by trimester and reviewers report that the sizing is exactly right, making it easy for them to order clothes without trying them on first. Shipping is free on orders of $50 or more and returns by mail (U.S. mail or UPS) are always free (or you can easily take items back to the store).

Old Navy maternity clothing is available in sizes XS to XXL, and the pants come in short, regular and long, 1 through 18

Community Reviews

Very flattering, stylish, and versatile. I was often asked if it really was maternity wear because it didn't have the often off-putting look of maternity clothing.

Great prices and sizing is great for petite women like me who have a hard time fitting into other stores' maternity wear.

I love everything maternity that I have bought and worn from Old Navy. They have cute styles, flattering cuts, comfortable materials, realistic sizing, and reasonable prices with frequent sales. My favorite maternity line!

Good quality clothing, fashionable, comfortable, reasonably priced.

Comfortable and my size Mediums fit me throughout my whole pregnancy. They were high quality as well. I washed them a bunch of times and they didn't fade or fall apart.

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Pink Blush

Why We Love It

Pink Blush is the maternity line fashionable mamas turn to. You’ll find a complete wardrobe of maternity clothing from swimsuits to activewear to formal wear in styles that are refreshed each season. Current on-trend offerings include cold shoulder tops, long and short kimonos, tribal-print cardis, lace and floral print dresses in all silhouettes and lengths including bodycon and boho-inspired maxi dresses. No surprise that Pink Blush is often cited as the place to buy special occasion maternity wear such as a baby shower outfit or dress for a friend’s wedding.

The active wear is another standout for Pink Blush and it’s one of the only lines that offers maternity/nursing sports bras. We also love it for its workout pants in fun, printed patterns that work just as well at the grocery store as they do in the yoga studio.

The sleepwear is equally cute and comfy with styles that range from cozy to feminine and that work all the way through the 4th trimester.

Moms-to-be applaud Pink Blush for comfortable, well-made, well-priced clothing that is easy to wear through pregnancy and beyond.

The site is easy to shop by size, type of clothing or trend. The model’s height and bust and hip measurements are listed so it’s easy to tell how it will look on you. Shipping is free, returns cost $5 with a pre-printed shipping label.

Community Reviews

They have an awesome selection of everything from swim wear to dresses and outerwear for all seasons. One of the only sites I found during my pregnancy that has stuff for women who aren't pregnant, plus size, and maternity. Great prices and excellent quality!

Super cute and comfy maternity clothing. Great quality & good prices!

All the maternity clothes on this site are comfortable and so beautiful! I loved wearing pink blush while pregnant and after.

They have something for everyone, even plus sized mamas! Great prices and sales and super fast shipping.

It's perfect for the tall mom! I'm a 5'10 and the fit and length of their dresses is always perfect. Nice quality and reasonably priced too!

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Liz Lange Maternity for Target

Why We Love It

Liz Lange was one of the original designers in maternity wear (she kicked off her inaugural collection 20 years ago!) and her line of fashionable maternity wear appeals to sophisticated career-minded moms. Her line was available in Target, before being replaced by the equally chic Isabel Maternity by Ingrid and Isabel. Lange aspired to make capsule maternity wardrobes of items that can be worn together, alone or mixed with favorite accessories you already own so you can go from conception to birth still feeling like yourself. Think a classic LBD, your favorite pair of jeans and t-shirts in a variety of colors and prints.

Her line at Target included great basics including belted shirt dresses, cute jean shorts and cozy pullovers that are all sure to be featured regularly in your pregnancy wardrobe rotation.

Lange’s pieces win applause for their affordability. Moms who love the line appreciate that they can look good and still save their money for LO and all the gear and clothes they require.

Liz Lange for Target is no longer available, but for equally comfy, cute and affordable clothing, check out Target’s new maternity line, Isabel Maternity by Ingrid and Isabel.

Community Reviews

All the maternity clothes fit perfectly and the cost is great especially for someone on a budget. All the clothes are beautiful and even after I gave birth I was still able to wear the clothes.

Form fitting and stylish, not frumpy or something you feel you have to settle for because it's the only thing that fits.

I probably wouldn't have been able to find (let alone afford) maternity clothes in my size if not for this brand! As a plus size woman, it is extremely difficult to find any maternity clothes. It is even harder to find maternity clothes that are affordable and actually look decent! I wore Liz Lange almost entirely during my pregnancy. The clothes were all well made, cute, and comfortable and available in sizes up to 2x.

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H&M

Why We Love It

Moms who loved H&M before they were pregnant love it even more when they are expecting! H&M’s maternity line offers all the same advantages of the regular women’s line: fun, on-trend clothing that doesn’t require a major investment to look and feel stylish.

Here you’ll find dresses you can wear to the office or on weekends; statement-sleeve tops and blouses, slouchy open-front cardis and an impressive collection of maternity and nursing bras. The leggings are a classic and you’ll find maternity tights in everything from opaque black to sexy fishnets. T-shirts, camis and bras come in a two-pack for the best value.

Though most of the clothes are made with plenty of stretch so they’re super comfy all pregnancy long, they still hold up well, even in the washer and dryer. Items in H&M’s Conscious line are made from super-soft 100% recycled cotton, so you know you’re making a smart choice for you, your baby and the earth.

If you’re ordering online, note that many moms say to order a size up as their clothing tends to run small. Shipping is free on orders $40 and more, returns by mail are $5.99 and free to the store.

Firstly all the range of H & m maternity are comfortable, secondly the majority are made with stretch for that snug fit thirdly they are stylish up with the latest additions to style trends without over doing it.