Anne and Georgina: From 'It Girls' to entrepreneurs

Jessica Fenol, ABS-CBN News

MANILA - With a combined social media following that could account for a quarter of the Philippine population, "It Girls" Anne Curtis and Georgina Wilson harnessed their online popularity into successful businesses.

Curtis, the face of her own blk cosmetics, said her followers, 10.4 million on Twitter and 8.6 million on Instagram, tell her which colors they like and which stores are carrying her products.

Wilson, who has 4.2 million followers on Twitter and 2.8 million others on Instragram, grew her Sunnies sunglass kiosk into an eponymous brunch cafe where millennials can take pictures of their chicken and pancakes against a backdrop of pastel interiors.