/ E-Commerce

Among other things, advertisers can’t see the search terms that don’t lead to their ads being displayed. And there are other quirks with Google Shopping and Product Listing Ads. Here are some tips for how to drive more sales from this increasingly important advertising channel.

Among other things, advertisers can’t see the search terms that don’t lead to their ads being displayed. And there are other quirks with Google Shopping and Product Listing Ads. Here are some tips for how to drive more sales from this increasingly important advertising channel.

/ Marketing

The search engine giant has announced it will retire its Product Listing Ads’ campaign format. By late August, all advertisers will need to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads from one place.

The search engine giant has announced it will retire its Product Listing Ads’ campaign format. By late August, all advertisers will need to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads from one place.

/ E-Commerce

Google’s Shopping Campaigns, announced late last year, ultimately will let retailers more precisely target top-performing products and better optimize for online and local conversions, says Mercent CEO Eric Best. But there are near-term drawbacks.

Google’s Shopping Campaigns, announced late last year, ultimately will let retailers more precisely target top-performing products and better optimize for online and local conversions, says Mercent CEO Eric Best. But there are near-term drawbacks.