Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

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PROSPECTS

One of most connected countries in the world, Canada has an internet penetration rate above 90%. The internet has become an indispensable part of Canadians’ lives, with almost 90% of users connecting to the internet every day.

Rising importance of connected mobile devices

Mobile devices have become a popular way to connect to the internet in Canada, due to ease of use, more advanced software features, as well as more powerful hardware. Nearly three quarters of Canadian consumers use at least one mobile device to access the internet, with most households in Canada owning several internet-connected mobile devices.

Large urban centres expand free Wi-Fi networks

Large Canadian cities have been expanding their free Wi-Fi networks in more public places to support tourism, as well as to be better equipped to build smart cities. The City of Vancouver, in partnership with Shaw Communications, added more than 500 locations to become one of the biggest free Wi-Fi networks in North America towards the end of the review period.

COMPETITIVE LANDSCAPE

Canada’s mobile data plans remain expensive

Canada’s wireless market has been dominated by three large providers, Rogers Communications Inc, BCE Inc (Bell) and Telus Corp. Due to a lack of adequate competition in the market, Canada’s mobile data plans remain more expensive compared with those of other G7 countries, which discourages some Canadians from consuming as much data as they want.

New competitor for the three largest wireless providers

Videotron launched Fizz in 2019, a low-cost mobile carrier to compete directly with the big three Canadian telecommunications companies. Fizz offers both mobile and home internet services.

Large tech companies explore growth opportunities of smart speakers

Smart speakers have been growing in popularity amongst Canadian consumers. The majority of Canadians are now aware of voice-controlled connected speakers, whilst a few years ago these were still a new concept.

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