How to improve page load-time for better conversions

Page load time

One of the many problems that I face as a web developer/designer for my clients is having to deal with major files. When a client wants to do work with me, some of them have their own photographers and graphic designers, so when they send me their content (images), I often find that they are way too big in size to use. This affects the page load time when users scroll and when the browser tries to load all these files. But you might be asking, why’s this important?

For the web design agencies, it’s important to understand the psychology of the user’s browsing habits. Heres’s what happens:

For the first 5 seconds, the user is okay with waiting for your web page to load, on the 6th second, they start doubting the web page and get annoyed by waiting, and if your web page takes more than 6 seconds to load up, there’s a huge chance that your visitor will look elsewhere to find the same service that your business offers.

So if the images and scripts are what is affecting your business’ page load time, then how do you fix this issue? The thing is, this is so easy and this is how:

Image Compression for faster page load time

There are a number of ways to shrink the website’s images, like for example you could use photoshop to resize images to at least 1440 X 768px, but that’s more complicated if you don’t know how to use Adobe Photoshop. Another alternative is using an image compression tool, which is totally free called Compress JPEG, which will compress the size up to 80% of its original size.

Minify Scripts for faster page load time

There is, like Compress JPEG, a free JavaScript compression tool online. In this case, you will need to be able to access those files, where we can help.