The meteoric rise of shared economy options in the hotel industry has intensified the efforts of many hotel chains when it comes to gaining and retaining loyal guests. According to Nielsen Scarborough, of the over 151 million U.S. adults who stayed at a hotel/motel last year, Millennials accounted for one-third (34%), or more than 52 million, of those overnight guests. That’s over a million a … [Read more...]

This week, Americans will get in touch with their romantic sides to show their affections for one another; but how do U.S. adults show their love for their favorite companies and brands? Scarborough highlights the 13 percent of U.S. adults who say social networking is important for showing support for their favorite companies or brands.
Eighty percent of Social Brand Supporters agree that when … [Read more...]

Today’s business traveler requires a good gym in their hotel and healthy food options, and they carry over their hotel brand loyalty when traveling for leisure. These are two findings from an analysis of Business Travelers from Scarborough. Defined as those adults who have taken a domestic, round-trip flight for business during the past year, Business Travelers account for 10 percent of the adult … [Read more...]

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