IAG TO REVIEW CREATIVE

AdNews|26 March 2010|Prue Corlette

SYDNEY: Insurance Australia Group (IAG) is set to review the creative arrangements for its retail insurance providers, NRMA, SGIO and SAIC, less than a year after consolidating the account with STW agency Human,AdNews magazine revealed.

The Sydney-based Human has handled creative for all brands in the NRMA Insurance group since July 2009 when NRMA dropped Brisbane-based Junior from its Queensland ad duties.

Human spearheaded NRMA’s repositioning in 2008 when the company dropped its iconic “Help” tagline after more than 20 years. The launch of “Unworry” was an attempt to move away from the fear-led marketing that dominates the insurance sector.