Karl Storz GmbH & Co. KG is among the leading players in the market. The leading position of this company is mainly attributed to its strong product portfolio and brand recognition in the market. The company focuses on strengthening its sales activities and distribution networks by working with an efficient network of dealers by adopting strategies such as product launches and expansions. Through its subsidiaries, the company can provide local-level services to its customers. It has more than 50 subsidiaries located in 41 countries, globally. The company’s position in this market can be attributed to its comprehensive product portfolio in the field of gynecology, strong global presence, strong R&D investments, its diverse network of scientists, leading clinical experts, and key opinion leaders.

B. Braun Melsungen AG (Germany) is also one of the leading players in the market. The company is known for its robust product portfolio and strong geographic presence. The company offers exclusive product portfolio comprising instruments used for gynecology laparoscopic surgery, namely, trocars, ligature clips, vaginal speculum, uterine dilators, scissors, uterine probes, and various types of forceps. The company focuses on product launches to enhance its product portfolio. For instance, in August 2014, the company launched the upgraded form of Caiman 5 Seal and Cut Technology instrument for open surgery procedures. The instrument can be used in gynecology, general, and urologic surgery procedures. The Aesculap division witnessed 11% growth in its net sales due to strong performance in surgical solutions in 2015. Major growth regions of the company are China, the U.S., Russia, Germany, and Poland.

Companies are focusing on adopting organic and inorganic growth strategies such as partnerships, agreements, collaborations, product launches, product enhancements, acquisitions, and expansions. These strategies help market players to strengthen their product offerings, cater to the unmet needs of customers, increase their profitability, and expand their presence in the global market.