[adultswim.com]

Adult Swim, Cartoon Network's 18+ late-night counterpart, wanted to
increase web traffic among their extremely loyal fan base. They had
recently rebranded the web site, adding boatloads of new videos and free
games and wanted to tell their audience. It sounded to us like
adultswim.com was now swollen with online content. And well, you can see
where it went from there.