Voyeurism sells—Our most successful endeavors (as measured by eliciting a response [IMO]) have pulled back the curtain, allowing people to "see in" the library. People are curious, how can we leverage this voyeurism to make great projects?

See our assets with fresh eyes—Libraries have several amazing assets to leverage for innovation (that start-ups could only dream of):

The Library experience—Libraries, in general, have looked the same for quite a while. The experience visiting a library, the services provided, the look hasn't changed too much. What would the most far-out, radical library be?

Future—The future of the library is not the future of the book. But how is it not?

A culture of innovation—How can we, as a Lab, both advance large projects, while also pursuing smaller ideas and experiments?