Choosing these stylish regulars does make the duds feel even more accessible and wearable. The tagline, "We know you're out there" is meant to directly speak to customers. "We chose very accomplished people who have an impact on our customers and culture in general," Diego Scotti, J. Crew's chief marketing officer, said in WWD. "They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities."