We are Influencers

We are industry leaders in all aspects of PR and communications but what sets us apart is our global experience in brand strategy and reputation management

“I don't usually give PR people the time of day, but Stuart Dyble is one of the few I rate and listen to.”

Jeremy Clarkson - TV Presenter and Journalist

“Influence are some of the most talented PRs I have ever worked with. They bring flair and creativity, a good feel for premium brands and were always able to deliver better results than competitor brands, who invariably had much bigger budgets.”

Wolfgang Reitzle - Chairman of the Board, Continental AG

“I have worked closely with Stuart Dyble since the beginning. There is no agency that understands Goodwood better and I would have no hesitation in recommending them to any brand wishing to maximise their partnership with the Festival of Speed or Revival.”

Lord March - Owner of Goodwood Estate, Festival of Speed founder

“Influence are different to other PR agencies. They really understand brand and are experts in the art of creating brand premium. They have become our trusted strategic advisors.”

Karen Marshall - Managing Director, Bridge of Weir Leather Company

“In an automotive landscape cluttered with mediocrity Influence Associates continue to stand out through their constant world-class creativity and delivery”

Charlie Turner - Editor-In-Chief, Top Gear

“Stuart Dyble is one of the leading automotive PRs in the world.”

Steve Cropley - Editor-In-Chief, Autocar

“What I like and respect about the team from Influence is they not only look after their clients’ best interest, but I honestly believe they’re looking out for mine. It starts with mutual respect and incredible connectivity. These guys are good.”

Dutch Mandel - Publisher and former Editor-In-Chief, Autoweek

Stuart Dyble

Our founder and CEO Stuart Dyble has more than a quarter of a century in the business and is widely regarded as one of the most experienced PRs in the industry in-house and agency side. He was VP of global communications for Premier Automotive Group and Ford of Europe (responsible for brands including Ford, Jaguar, Land Rover, Aston Martin and Lincoln worldwide) and has lived and worked in the US, Germany and Japan. He then was head hunted as Head of Sport for XIX Entertainment in Los Angeles, before setting up the agency.

Andrew Roberts

Chief Operating Officer

Andrew is a senior communications leader with more than two decades of global Product, Brand and Corporate communications experience at the highest level. Prior to joining Influence he was was Director of Communications at Bentley Motors Limited and his leadership roles also include Director of Communications at Mercedes-Benz UK Limited and Director of Global Product and Brand PR at Land Rover.

Sam Hardy Director

Sam studied mechanical engineering at university before becoming a motoring journalist for 10 years, rising to editor positions at CAR and Auto Express. He then moved to European product PR at Nissan before joining Influence. An expert in storytelling and content creation, Sam heads the Technology team working on a wide range of sector-leading clients from advanced engineering and autonomous vehicles to e-mobility.

Christopher Foster Director

With over a decade of experience in motorsport and automotive technology, Christopher has run a successful technology communications agency, rebranded a sports car manufacturer, advised on strategy for motorsport businesses and worked in the marketing departments of Ferrari and Honda F1. He has also brokered sponsorship deals at the highest level and sourced some of the world's most desirable cars for private clients.

Luke Madden Director

Luke has worked in the automotive industry for more than a decade, transitioning from an editor position at the UK’s biggest selling weekly motoring magazine into the world of Influence Associates. Luke is an expert in consumer automotive brands at the top-end of the market, leading many of the agency’s global blue-chip client base – from classic car specialists to major OEMs, international events and beyond.