Title, Thumbnail and Branding Text Policies

Before running a campaign on the Taboola network, it’s important to be aware of these requirements for your titles, thumbnails, and branding text.

Your titles, thumbnails and branding text must comply with the policies below. These guidelines are not exhaustive, and we will reject or remove any campaign items that we believe to be harmful to our publishers or users, even if the campaign items otherwise comply with all of our guidelines.

Thumbnails

Thumbnail Technical Requirements

V Your thumbnail size must a have a minimum width of 1000px and a minimum length of 600px.

X Your thumbnail file size must be no more than 1 MB.

Thumbnail Image Policies

X Thumbnails must not be misleading.

Example: If the landing page is a slideshow about celebrities, the thumbnail must not feature a celebrity who does not appear reasonably close to the beginning of the slideshow.

X Thumbnails must not show before/after photos.

Example: A thumbnail for a weight loss supplement campaign must not use a photo of an individual before taking the supplement alongside another photo of the same individual after taking the supplement for a period of time.

X Thumbnails must not be of poor quality or very low resolution.

X Thumbnails must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the individuals featured.