Maximise Your Promotions with Amrap Pages

The Airplay Search service is so much more than just a reporting system. Amrap Pages are designed to give cross-platform (i.e. radio AND online) outcomes for your musicians. Stations have taken an enormous leap of faith with Amrap Pages and helped us train hundreds of their volunteer broadcasters.

That’s a lot of effort and it’s up to you to make the most of this goodwill and support. Here’s some advice to make the most of this opportunity and to encourage broadcasters to continue to use Amrap Pages to support your music:

(1) Cross promote the radio program and your music:Click the track listing on your search results and you’ll be directed to the public webpage for the radio program that has aired your track.

(2) Promote this webpage: By clicking the Facebook, Twitter or URL buttons next to your track content. It’s a great way to draw attention to your airplay and direct friends/followers/fans to the Amrap Page containing your listing and content.

(3) Thank the programs that have aired you: Many Amrap Pages contain links to the radio program's social media pages. A nice way to thank these programs is to befriend and/or follow them. Some may even display an email address in which case a quick thank you email would most definitely be appreciated.

(4) If you don’t like the artist content the broadcaster has displayed on their Amrap Page: Please do not hassle the broadcaster or station. They have used the Amrap Page 'content search feature' to find Google images, Wikipedia and YouTube/Daily Motion/Vimeo. If they’ve inadvertently displayed unauthorized content the best thing you can do is remove it from these 3rd party content hosts (e.g tell YouTube to remove the video). The content will then evaporate from ALL Amrap Pages and you will prevent the further spread of this content from the source. From April 2012 you’ll be able to nominate your preferred content for Amrap Pages to have greater accuracy on this feature.

(5) Use the airplay results in your artist biographies and artist news: List the programs and stations that have already aired your track to add credibility to your artist biographies and news.

(6) Follow the station’s protocol to offer interviews: Some stations prefer you to contact the station rather than directly approaching individual broadcasters about interviews. When you contact the station there’s no harm listing the broadcasters that have aired you so the station may consider lining them up to conduct an interview.

(7) Directly service the station with CDs of your full release: Amrap has the AirIt and CD Mailout services to distribute music to stations, but we encourage artists to directly service music directors and stations that are likely to air your music. Contact the station, thank them for the airplay and follow their protocols to get the full album to broadcasters who’ve aired your track.

(8) Use Amrap’s AirIt to reach more broadcasters: Over 1,000 music directors and broadcasters from 200+ community stations use the AirIt catalogue to browse and order music for airplay. Apply to have three tracks from your release added to AirIt to get your music further.

(9) From April 2012 you will be able to nominate your preferred info, images, videos and shopping links to display on Amrap Pages: Broadcasters can approve this content for display on their Amrap Page – improving the accuracy of Amrap Pages content and maximising promotional outcomes for you. But more on that later.

It’s up to you to respect and reward the broadcasters and stations for their support, and to encourage continued use of Amrap Pages.