Contently

Contently is a New York City-based technology company. Contently creates software that helps brands create and manage content and connect with freelance writers, photographers, videographers, infographic designers, and editors. Contently has a network of roughly 100,000 of these professional freelancers. The company's clients have included American Express, Coca-Cola, Genpact, and TDAmeritrade.

By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong cont...

With Contently's Document Analytics technology, marketers are now able to track crucial marketing collateral that doesn't live on web pages, like e-books, white papers, sales sheets, case studies, PDFs, and slideshows.
This report pulls Document Analytics data to show how over 100,000 decision-makers have engaged with downloadable marketing assets.
Key findings include:
—Though the average leng...

Too many brands produce content that doesn't deliver the stories that audiences crave. But GE isn't one of those brands.
GE Reports, GE's award-winning news hub, reaches a huge, devoted audience and regularly goes viral on Reddit and tech blogs. Here, you'll learn:
—Why most brand content is failing
—The secrets to creating great original content that people actually want to watch and read
—How...

Covering everything from which social networks marketers (and teens) love and what drives engagement to how social media influences sales and why Facebook dominates, these numbers will influence your marketing strategy.

We talk to a lot of smart people here at The Freelancer. Over the years, we've interviewed Pulitzer Prize winners, entrepreneurs, and even famous journalists like Glenn Greenwald.
So we decided to gather the 25 best quotes we could find—on topics ranging from writing, negotiation, and managing clients—and put them on a SlideShare for easy browsing. The hope is that freelancers of all levels will...

Facebook can make or break any marketer's content efforts. That's why we're teaching you everything Facebook—its evolution into what it is today, what kinds of posts and ads work (and don't work) on Facebook, the platform's targeting and analytics features, and the future of Mark Zuckerberg's massively powerful creation.

A detailed overview of how to build an audience for your content marketing, with examples drawn from the most successful brands on Earth, as well as from our own experience growing our audience tenfold to over 250,000 monthly readers in the past year. Along the way, we’ll cover four major tactics:
1. Email newsletters
2. Organic social media
3. Paid content distribution
4. SEO

Not having a robust, thought-out content strategy is one of the biggest blunders new brand publishers make. Overwhelming quantitative and anecdotal evidence—not to mention simple logic—says you absolutely need a content strategy, but there's been no established template for how to proceed... until now.
Here, we’ll detail exactly how to build a content strategy and roadmap that works, step by ste...

Getting your employees on board with a robust content marketing program starts with asking if content marketing is right for your company in the first place.
We'll tell you the questions you need to ask yourself, how to have the right goals, and more—all to set you up for true success (and hopefully a bigger budget).

The necessary steps to execute a content marketing program, developed from best practices learned from our own experiences as publishers and the work we’ve done launching the content marketing efforts of hundreds of companies around the globe:
1. Crafting a brand voice and content marketing mission statement.
2. Identifying your story types and requirements.
3. Building an editorial calendar.
4....

As content marketing continues to evolve, so too do the stats surrounding its practice.
These up-to-date stats will inform your content strategy, boost your audience engagement, help you measure and optimize for success, and much more.