Masterclasses

When marketing to Chinese consumers, it’s vital to know the landscape and opportunities – and to avoid the common pitfalls.

As well as offering bespoke training, Emerging Communications also runs regular masterclasses and workshops. These events provide comprehensive overviews of the Chinese consumer landscape and the most effective ways to sell.

OUR MASTERCLASSES & WORKSHOPS

Join this event, co-organised by Emerging Communications and the China-Britain Business Council, to enhance your awareness of Chinese Consumer behaviours and how to leverage key insights to optimise your marketing spend and content strategy.

For experienced practitioners looking to maximise their return on their marketing spend, expand their brand outreach or specialise their Chinese digital strategy using new and alternative Chinese Social Media Channels.

This was a great workshop. It contained very useful information, which was delivered in a professional and enjoyable way. Highly recommended.

Teneo Translations UK Ltd

Chris Barella, Director

EC’s Chinese Social Media workshop was one of the most insightful sessions I have ever attended about the current situation of digital marketing in China. I was very impressed by the expertise of EC’s team members and even though it was a complicated topic, they made it accessible to everyone.

Verb Brands

Clara Saladich Senior Marketing Manager

Really inspiring workshop – great to hear about the consumer profiles in granular detail. Excited to apply the knowledge learnt.

Liberty London

Zina Graber, Social Media Manager

The workshop was really useful, covering a lot of info in just an hour, but to a good amount of detail. Hosts took questions throughout and at the end which was appreciated. The venue was also nice and the session kept to the timeframe advertised which was again appreciated. I would definitely attend a follow-up session if there was a topic covered in more detail, e.g. WeChat or Weibo only.

Great Ormond Street Hospital

Sarah Morgan, Senior Marketing Executive

Excellent workshop full of insightful information presented in a way that makes it engaging, thought-provoking and simple to understand.

Cult Wines Ltd

Joe Bunting, Digital Marketing Manager

I found the workshop extremely useful as it gave an interesting overview of the opportunities of exploiting Chinese social media tools for both marketing and CRM activities. Obviously, the topic was too vast to be covered in just 1 hour, though the way the workshop was structured promptly tackled all the main key points, and I found especially interesting the clear distinction between Weibo and Wechat in terms of goal usage and limits.

Chanel

Alberto Pelle, Fashion Marketing & CRM Assistant

Entering the Chinese marketplace has been a steep learning curve for us here at Deakin & Francis and with the assistance and support of Emerging Communications we hope to fully portray our craftsmanship and innovative array of products. With very limited knowledge, the workshop was a fantastic eye opener into the Chinese culture. Delivered in a clear and concise manner, with easy to digest information, I left the session with a much greater knowledge of how the Chinese platforms work, the differences between them and how we should be using content to target the Chinese consumer. It also gave me great trust in the work that Emerging Communications are doing for us. I’m looking forward to the next workshop already! Thank you.

Deakin & Francis

Sally Warrillow, Brand & Marketing Manager

An incredibly informative and passionate insight into the world of Social Media in China. The Emerging Comms team are friendly and approachable. They take the time to understand your business and help to maximise opportunities. A power hour, indeed.

World Duty Free

Elisha Strachan, Digital Content & Marketing Manager

The ‘Chinese Social Media: Intermediate level’ workshop, just like the beginner one, was extremely informative. Marie is an excellent teacher and along with Dominica, Amy and everyone else at Emerging Communications is clearly an expert in the Chinese social media landscape. The workshop format balances engaging presentations with interactive sessions, and the groups are small enough that you can feel comfortable asking questions. I would highly recommend these to anyone interested in learning more about social media in China.

Chatsworth House Trust

Myfanwy Nolan, Social Media and Digital Content Coordinator

Domenica, thank you to yourself and the wider Emerging Communications team for hosting a highly enjoyable Chinese Inbound Marketing Masterclass this week.

Your team are an absolute credit to you and their patience and understanding of each brand and businesses individual needs were second to none!

Not only did I find this event massively beneficial for the growth of our brand in China, but I also met some invaluable contacts in amongst the delegates at the event.

I look forward to your next event and will encourage anyone looking to learn and understand more about China, to certainly book on any of your upcoming courses!

Bolin Webb

Helen Gales, Sales Manager

Emerging Communications offers an accessible and approachable overview of social platforms in China. The Intro Workshop armed us with a comprehensive overview and the confidence to consider how such platforms could benefit our marketing strategy.

Atlas Fines Wines

Hannah Van Susteren

An intimate and tailored workshop giving a good overview of the finer details of digital marketing in China, as well as some going into some of the finer details for those more familiar with the market. Great presenters and real coffee to seal it off!

Beiwei 55 Degrees Travel

Eve Baker, Co-Founder

The Emerging Comms Workshop was interesting, lighthearted, interactive and very relative to our current project. The day was spent with like-minded companies in attendance of whom I am pleased to have now met and shared experiences with.

Deakin & Francis

James Deakin, Creative Director

Definitely not called “Power Hour Session” for no reason, I learnt so much and was able to build upon existing knowledge of the Chinese digital landscape and truly grasp the extensive power of social media in China, its uses, opportunities and the challenges. Everything was put into perspective and they were fully explained by the experts at Emerging Communications. Very glad I attended.

Fashion Roundtable

Ola Alatishe

I found the workshop incredibly insightful and useful. Our company has only just started to dip its toe into the Chinese market and the talk provided a great overview of a potentially overwhelming industry. Thank you.

B2B Partnerships

Emma Adams

I thought the talk was a great success due to the Emerging Communications providing a lot of interesting insight to the Chinese market, social and search, and case studies as highlighting examples. I felt that the overall feel of the talk was relaxed and Emerging Communications were very inclusive of the attendees and made everyone feel comfortable, and laugh occasionally! Thank you for a great talk, and also taking the time to talk to me personally afterwards which really personalised my visit.

Savoir Beds Ltd

Poppy Evans

Thank you for an incredibly enlightening workshop – Marie and the team made the training day informative and stimulating, in an approachable and enjoyable atmosphere.

Chiswick Auctions

Isabel Morrish, Marketing Executive

Thank you so much for the amazing session you had with us I found it so informative.

Luxury Cosmetics Brand

Retail Learning & Development Co-ordinator

You and your team made the training day not only insightful but a thought-provoking and comfortable place to learn.

Well Known Luxury Beauty Brand

National Education Manager

The masterclass was informative and engaging. It gave great insights to those looking enter this exciting and vibrant market. The atmosphere was friendly and engaging, and the leaders were clearly well versed in their knowledge, but also presentation skills. I would highly recommend other masterclasses delivered by Emerging Communications to my colleagues and network, and I myself will attend more in the future.