Tourism Ireland's Game of Thrones campaign has scooped 10 gongs at a prestigious advertising awards ceremony in London.

The Doors of Thrones campaign picked up eight gold and two silver at the Creative Circle Awards - including Best Event Led Campaign, Best Art Direction and Best Use of Outdoor.

The Creative Circle is the oldest advertising awards body in the UK, with entries judged on creative excellence by some of the biggest names in the marketing community.

Game of Thrones The Crown Of Joffrey Baratheon replica on display and to pose with at the Iron Throne Experience.

The success comes hot on the heels of another recent win for the Doors of Thrones campaign at the Webby Awards in New York – for Best Social Community Building and Engagement. The Webby Awards are the leading international awards honouring excellence on the internet, voted by the public. To date, the Doors of Thrones campaign has racked up over 30 awards and accolades from the marketing and advertising industry across Europe and the US.

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The Tourism Ireland campaign to attract visitors to Northern Ireland reached an estimated 126 million people around the world, with the campaign’s short films being viewed 17 million times – generating coverage worth about £11.3 million. The campaign was designed to attract international visitors to Northern Ireland, following the massive global success of Game the Thrones. It featured 10 beautifully crafted doors, carved from the famous Dark Hedges trees that appeared (as the Kingsroad) in the series but blew down during Storm Gertrude. The doors are now hanging in pubs and other venues across Northern Ireland, giving fans a brand new Game of Thrones trail to follow.

Game of Thrones tourists take photographs of one another as they visit a beech tree lined road known locally as The Dark Hedges (Image: Getty Images)

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: "We are really proud that our Doors of Thrones campaign has been recognised at the Creative Circle Awards in London and at the Webby Awards in New York. Tourism Ireland has been working hard to build awareness of Northern Ireland around the world and were really pleased to continue our partnership with HBO last year, to highlight the beautiful landscape of Northern Ireland, through the exciting events of Game of Thrones, on the global stage.

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This summer, Tourism Ireland will join forces once again with HBO, with a brand new Game of Thrones campaign to promote Northern Ireland around the world, which will be timed to coincide with the seventh season of the multi award-winning TV series.