…social media does two things incredibly well: “The first is creating an environment where people can communicate one-to-many, instantly. The second is the observer’s view of a conversation. Thanks to social media, we can now watch a conversation unfold.”

This raises an interesting question for communicators, and particularly with respect to crisis management. Do these increasingly transparent (if not voyeuristic) forms of communication mean we’re facing a different type of crisis? Our Canadian colleague, Brendan Hodgson, shares his views. Ultimately, the principles of crisis management should remain the same, but the emphasis on speedy and transparent response is more pronounced than ever.

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If you'd like to talk to one of our team about crisis management or communication training for your business, please call Hill & Knowlton on 020 7413 3000, or email Tim Luckett at tluckett@hillandknowlton.com