Xilinx, Inc.: Building Engagement with a Technical Audience Through Social Media

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Webinar Description

According to SocialMediaExaminer.com, 93% of B2B marketers use social media to market their businesses. This webinar will examine how one B2B marketer, Xilinx, built a social media program to engage its diverse customer base across several industries. Their challenge was to build a program that would be relevant and yet, technically credible to their engineering community. Xilinx will present a case study on how they developed their social media strategy, lessons learned and how to evolve the program to stay current within this dynamic space.