Mike Breedlove will lead at Regions Insurance's new Atlanta office, which opened this week. Courtesy.

Regions Insurance, an affiliate of Regions Bank, opened an office in Atlanta this week.

Mike Breedlove will lead the new operation. A 25-year veteran of the industry, Breedlove comes to Regions from W.S. Pharr and Company, bringing two associates, Frank Glenn and Greg Mosely, along with him. Breedlove spent five years as president and chief operating officer at W.S. Pharr before making the change this week.

Regions Insurance is the fifth largest insurance broker based in the Southeast, with 500 employees working across 16 states.