All good points, Ian. Sometimes arch is undervalued because of the attractiveness of building links, but you're right, it's the only thing you'll ever have full control over, so why not make sure it's…

Thanks for sharing, Rand. It's great to have some insight from someone who is definitely a target for these pitches.&nbsp;It seems that a reciprocal relationship like that would also help the email se…

Definitely, James. That's just good old fashioned relationship building :) Unfortunately attending events and making in-person connections with bloggers isn't the most feasible option for those who ar…