Learn how to drive volunteers to your website and online opportunities.

Unless you work on optimizing your Volunteer Center’s website and marketing it to search engines (Google, Yahoo, Ask.com or MSN/Live), volunteers searching the web WILL NOT FIND YOU. The steps are easy, and you’ll leave with steps and templates to get started.

Have you attended the basic Search Engine Marketing Training and you’re ready for more? You will learn about how you measure how effective your website is at attracting traffic (based on how well your competitors are doing), and then dive into how to register for local search engines and how you can use online communities like Facebook, Gather.com,and Craigslist.org to promote your volunteer opportunities.