This report is based on synthesis, analysis, and interpretation of information gathered regarding the target market from various sources. Our analysts have analysed the information and data and gained insights using a mix of primary and secondary research efforts with the primary objective to provide a holistic view of the market. In addition, an in-house study has been made of the global economic conditions and other economic indicators and factors to assess their respective impact on the market historically, as well as the current impact in order to make informed forecasts about the scenarios in future.

Personal care wipes are single disposable wipes for hygiene benefits. The advantages of personal care wipes are ease-of-use, portability, disposability, excellent absorption, softness, smoothness, stretchability etc. The personal care wipes are used for the personal hygiene and cleansing, especially when water is not available. Wipes are also used for maintaining baby hygiene, facial cleansing, and intimate personal hygiene as well as household, industrial, medical, and institutional cleaning. Busier lifestyles particularly as more women work outside the home are boosting the demand for these convenience products such as wipes.

Key factor expected to drive growth of the global personal care wipes market is growing consumer preference for healthy lifestyle. In addition, changing lifestyle, rise in awareness about the benefits of hygiene, increasing disposable income, growing incidence and prevalence rate of diseases, increasing standard of living, urbanization are the factors boosting the demand for global personal care wipes market. However, cost of personal care wipes and skin problems caused due to chemical contents in wipes are expected to restrain the growth of the personal care wipes market

Due to shifting consumer preference, personal care wipes manufacturers are focusing on organic personal care wipes that use aloe vera and other natural ingredient for moistening. The global market for personal care wipes is witnessing a trend of eco-logical designs and material capabilities for packaging. Bioplastics and bio degradable materials have emerged as preferred solution among wipes packaging industry across the globe.

Geographically, the personal care wipes market has been segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The market in North America is expected to dominate the global personal care wipes market, due to growing concern of individuals regards health in the region. In contrast, the market in Asia Pacific is expected to be an emerging market for personal care wipes and is expected to register highest CAGR in during the forecasted period, owing to rising urbanization, increasing per capita income level.

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