Big George’s Home Appliance Mart Case Study

Big George’s sees success with ownerIQ campaigns

After seeing tremendous success running campaigns with ownerIQ, we signed up our sister store and now we use ownerIQ as an always-on marketing strategy to drive quality in-store and web traffic

Jake Steudle

Marketing Director, Big George's Home Appliance Mart

Overview

Big George's Home Appliance Mart is a family-owned business in Ann
Arbor, Michigan area with 3 sister stores. They provide a large selection
of Appliances, Home Theater Systems, Mattresses, Fireplaces and Outdoor
Cooking products.

ownerIQ Solution: Targeting Brand Audiences

After hearing about the success of ownerIQ’s targeting capabilities, Big
George’s came to ownerIQ looking to reach the audiences of their product
brands while driving product awareness on their website and through
in-store traffic. ownerIQ leveraged over ten brand partnerships and enabled Big George’s to target the local in-market shoppers of the brands they sell.