Media Account Manager

Description

Media Account Manager

An Account Manager is responsible for developing fully integrated bespoke media strategies and activations which hang across all media channels and are reflective of the strategic proposition of the client’s business. They will have a particular focus on campaign management to ensure all campaign a delivered to the highest standard every time. Therefore a thorough working knowledge of all media (including digital) channels is vital. Strong communication skills are a given.

Be responsible in the production and presentation of client strategies/activations as well as marketplace information including competitive and media updates.

Intermediate client management skill and experience required in the form of day to day communication at the appropriate level, keeping them up to date on all media matters, attending briefings and regular status meetings as well as any other meetings that would be required.

Be administratively competent, alerting a senior team member to problems if necessary.

Media Strategy, Planning/Buying

Immerse themselves in the clients business so they truly start to understand their clients business KPI’s and marketing objective and can then Identifying relevant and creative opportunities from media briefs.

Take on responsibility for the planning and buying of the media strategies/activations (as well as traditional media buys) and ensure that the television, outdoor and digital is briefed to the specialist teams accordingly.

Take responsibility for delivery of the campaigns/activations giving regular feedback to the wider team and client and ensuring they are to brief and delivered on time.

Work with an Account Director/Business Director on larger clients business