Facial visualization company ModiFace now benefits from rising interest in 3D augmented reality, as the company develops its 3D Augmented Reality Makeup and Anti-Aging Mirror. The proprietary software uses either an internal or external web camera - or standalone kiosk - to allow women to virtually test cosmetic colors, and skincare product effects.

"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters," said KyungMoon Lee, ModiFace Director of Engineering, in a statement. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer."

ModiFace already has a number of apps available to consumers, including digital makeover programs for a number of different cosmetics. The new 3D makeup and anti-aging beauty mirror can be used with touchscreen monitors or on tablets and mobile devices directly in the store - providing a unique way to interact with customers.