Earth Aid is about educating households about your energy and water use, helping you save, and rewarding you when you do save. Earth Aid monitors how much electricity, water, and natural gas you use and how much you spend on these utilities. It grabs the data directly from the utilities (with your permission), and compares how much energy and water you consume to the same month a year ago. As you consume less energy and water, you get reward points which are redeemable at local businesses. The site was founded two years ago by Earth Aid Enterprises LLC. Earth Aid automatically highlights the local, state, and federal rebates, tax incentives, and discounts that make it even more economical for you to save.

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Unlike other Internet websites that helps you monitor your home energy usage such as Google’s Powermeter and Microsoft’s Hohm, Earthaid offers a rewards program to encourage you to save energy. Earth Aid's free, patent-pending web application is the first and only that enables households to monitor their actual electric, gas, and water utility usage all together and in context online - all to help you see the big picture.

Earth aid program creates a virtuous circle of local businesses providing incentives for households to save energy, and households re-circulating their savings on their utility bills into local businesses – benefiting both the local environment and the local economy.

About 30 local businesses have signed up to partner with Earth Aid. D.C. is the first city to go live with program. Earthaid plans to add more reward partners in cities across the United States. Rewarding people for green behavior is also applicable to other type of actions. We can think of RecycleBank, a Philadelphia-based company that rewarded customers for recycling.