Facebook Ads

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad.

Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with awesomeness.

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012.

A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when you fully understand these reports and pivot tables are built and in place to easily generate and add to reports.

Want to stay on top of the latest search trends?

In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits.

Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN.

Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same.

So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect.

Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.