AAF Dallas

TM Advertising was asked to host the 2012 Dallas Addys and they asked me to help them develop a logo for the event. The theme they came up with was all about the creative's obsession with the creative process and how it often engulfs all aspects of their lives. The idea behind the logo was to capture a glimpse of that process and obsession that often reveals itself hidden away in a sketch book.

The end result were two logos, one focusing on (quite literally) the random, unfiltered, free doodling. The other became a representation of all of the elements that might appear in a creative's "dream ad."