Search Engine Marketing

Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary:
Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...

In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier.
What is a keyword?
When we visit our preferred search engine, we enter a phrase in order to access information. If we’re looking to buy a new pair of jeans online, then we might enter:
Buy men’s jeans online
In this case, buy men's...

We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge.
You may be familiar with the term search engine...