Discovery Learning Alliance commissioned the Research, Insight and Evaluation team at M&C Saatchi World Services to help deepen their understanding of the rapidly changing media consumption habits of young people in Ghana, Kenya, Nigeria, and Zimbabwe. The study offers a new analysis of existing data on youth media habits, alongside newly conducted targeted interviews with relevant experts to produce insights that will help us and others harness the opportunity for impact.

The report gives valuable insight into the preferences, interests and consumption habits of African youth. It also helps to understand what kind of content young people are seeking.