From print to email, social media and apps, communication has become increasingly difficult for private clubs to manage effectively. In the private club industry, we struggle with a fine line of what content is appropriate to share publicly and what must be kept private. As clubs are welcoming younger members, communication preferences and lifestyles are changing. For the health and longevity of our clubs, we need to adapt and embrace new ways of connecting with our members. In this interactive workshop, we’ll aim to tackle the biggest challenges we face in the industry through a day of strategic planning. Discover how you can boost revenue, enrich your club culture and retain members, through strategic member communication.

Agenda

8:30 Arrivals, Coffee & Pastries

9:00 Introductions & Open Discussion

Morning Agenda Items: Challenges, Content, Email

12:00 Working Lunch & Open Discussion – Best Practices

Afternoon Agenda Items: Social Media and Communication Planning

3:00 Final Notes, Questions & Conversation

4:00 Gift Giveaway, Closing Remarks & Tour of The Club

Business Casual attire is acceptable.

Participants will be provided options for lunch, please let us know about your dietary restrictions and allergies.

The workshop is limited to 30 attendees in order to allow everyone the opportunity to contribute to the group activities and discussions.

This is a rough timeline of the topics we will address in the workshop. We may spend more or less time on these agenda items as needed and requested by attendees. Come prepared for lots of group discussion and participation. You will be provided with workshop materials for note taking and activities. You will also have a chance to win some great prizes for your club! This is a fun, productive and interactive workshop!

Who should attend?
This workshop is ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Communication, therefore department directors in Catering, Golf, Tennis, Food & Beverage and others will also find value in this education and are welcome to attend. The workshop is perfect for a team building day.

Investment
$325 per person, first attendee from your club
$275 per person, additional attendees from the same club
Fee includes education & materials, coffee & pastries, lunch & dessert, and parking.

In the workshop order form, you’ll be able to register yourself and additional representatives from our club. If you have any questions, please contact Shanna at 619.244.2400.

Once your registration is complete, you will receive a receipt for your payment. Shanna will contact you to welcome you to the workshop, provide you workshop details.

Cancellations received prior to August 16, 2019 by 5:00pm PDT will be provided a 100% refund. Unfortunately, cancellations received after August 16, 2019 at 5:00pm and no-shows are non-refundable. In the event you do need to cancel, please make sure to send an email to Shanna at shanna@privateclubsonline.com. Thank you for your understanding.

A note from Marcus King, PGA, CCM, CCE & General Manager of the Overlake Golf & Country Club:

“I’ve worked with numerous country club advisors and consultants to help me fill in our gaps and provide the best possible product for my members and my service team. Amongst a really good group of club professional advisors, I must say that Shanna has made the greatest impact on our operation. I hired her to help my leadership team dig our communications processes out of the mud including member emails, SMS communications, content management, and social media, and she delivered a practical and actionable plan for us way beyond my expectations. Her follow up work keeps us on track and it is fair to say that because of her, we have made a quantum leap in how we communicate with our members and service team. Our open rates, member engagement, and service team buy-in have never been better thanks to her work.”

A note from Larry Ahlquist, General Manager of City Club Los Angeles:

“Shanna was my Member Relations Director in a period of growth and expansion of City Club. As we grew to 1400 members from 1000, Shanna’s innovative programming and retention strategies, set our club apart as an example to follow in ClubCorp. She was one of the first to be certified by ClubCorp in the Member Relations position and received numerous accolades. Now we have the benefit of working with Shanna on our member communication, which is a space that is constantly changing. She continues to steer us in the right direction with retention efforts and keeps us on our toes and focused on Member Relations. I’ve known Shanna a long time and I can’t say enough great things about her. She’s the best in the business.”

Here’s what participants have said about Shanna’s presentations and education sessions:

Shanna shared a lot of insight, intriguing data and useful tips. I feel confident that I can go back to my club with some quick and easy improvements.

I’m so glad I was able to attend your presentation this morning. I wanted to reach out to you personally to thank you and tell you it is by far the best and most relevant presentation I’ve attended in quite some time.

I’m so glad I was able to make the trek from Memphis to LA for this workshop! I left with awesome information, great new connections, and an excitement to start posting some premium content.

The seminar was excellent. Certainly gave us the tools necessary to get a good communications plan in place.

Thank you so much for your amazing presentation.

Great speaker. Great ideas/information to improve the member experience.

Being rather low tech myself, this presentation was done in an organized way that made a lot of sense to me.

Very easy to follow along and help generate ideas of what we can do at the club.

Liked the way she was able to incorporate local club websites and twitter in her presentation.

She was very informative and answered the questions really well. She went through the presentation at a great pace that was easy to follow along with.

That was fantastic. I picked up serval actionable items to take back to my club.

The suggestions you shared were very helpful and I am looking forward to implementing them over the summer for next season.

Thank you for the great session, I created our club’s first Pinterest! Only one board so far, but it’s a start!

Visit Shanna’s Other Sites

TESTIMONIALS

Shanna encouraged our Private Events department to pay attention to Pinterest and focus our efforts on this channel. We followed her advice and not but 6 months later, we booked our first Pinterest-referred wedding. We use our Pinterest account before/during bridal appointments. Super effective.

K.K. in CA

The social media seminars (Shanna provided for our members) are such a great opportunity to add value for the members!

M.P. in CA

We have all benefited from Shanna's instruction and advice, and the Members are certainly interacting more with the Club, which is translating into more frequent Club visits and spending.

S.V. in CA

Shanna has been instrumental in better coordinating our communication across our newsletters, e-mails and social channels.

L.A. in CA

"Our club now has a community of more than 2500 engaged members, friends and potential members on Facebook. Shanna's strategies work. "