Vertical Integration

As the nutraceutical and functional food industries become increasingly concerned with quality, identity, and sustainability matters, we’re committed to setting an industry standard in vertical integration: providing the highest quality ingredients and highly controlled product traceability. We believe that our investment in industry-leading initiatives such as Tru-Assurance, DNA PUR, and raw material supplier certification programs will provide our customers both the highest level of trust and a meaningful point of difference in the marketplace.

We have available an initial line of Tru-Assurance ingredients, delivering a fully transparent and trusted solution for many of the industry’s typically adulterated raw materials.

Acai

Acerola

Bilberry

Ginkgo Biloba

Ginseng

Griffonia/5-HTP

Guarana

Guava

Polygonum

Quercetin

Saw Palmetto

Turmeric

All Tru-Assurance products are backed by our industry leading DNA-PUR™ 100% DNA plant identity verification. Scroll down to learn more about our industry-leading DNA-PUR™ technology.

Vertical Integration

DNA PUR

We’re proud to introduce DNA PUR™, Novel’s new line of 100% identity verified botanical ingredients analyzed using DNA barcode testing. Every batch of source material is sampled prior to extraction and is 3rd-party tested, giving our customers and their consumers absolute identity assurance.

Based on 3rd-party consumer research, we believe that this new standard in identity verification is an excellent opportunity to differentiate as it becomes increasingly important to supplement consumers.

We have available an initial set of DNA PUR™ ingredients that includes some of our most popular botanicals, below. Please contact us to learn about availability for other ingredients that may be of interest.