FCB Inferno wins more BMW with xDrive appointment

FCB Inferno has significantly tightened its hold on BMW with the appointment to handle a global campaign for the company’s xDrive, the all wheel drive system that powers many of its SUVs.

The agency, which was appointed to handle BMW in the UK in 2014, produced an online campaign, ‘Magnets (below),’ for xDrive in the UK that, it says, achieved an uplift in traffic to the relevant part of BMW’s website and an increase in awareness of xDrive. The new campaign, for the 2016/17 winter season, will feature TV, digital, retailer promotions, CRM and social.

FCB Inferno CEO Frazer Gibney says: “This win comes on the back of our successes for BMW in the UK market. We’re thrilled to have the opportunity to extend our relationship to the Global team in Munich, and we are delighted to be responsible for raising awareness of BMW’s superb All Wheel Drive technology.”