The brilliant Pret a Manger marketing con we want to fall for | Felicity Lawrence

The sandwich chain relies on complex factory supply lines to keep prices downNo one can deny the genius of the marketing behind Pret a Manger. Tapping into our fears about health and junk food, the sandwich chain claims to offer handmade, natural products prepared in a real kitchen not a factory; food that shuns obscure chemicals, additives and preservatives; baguettes “baked throughout the day, the fresher the better”, from “wonderful baker’s ovens” you can see in all its shops. Pret’s claims conjure up a vision of someone else making food for you, almost in the way you would in your own kitchen at home, at a reasonable cost too, and conveniently available on the street corner. It’s everything you could hope for when you grab a sandwich or a salad on the go.

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