13 Landing Pages to Scare the Crap Out of You on Friday the 13th

Usually we celebrate the awesomeness of landing page design. But today we’re taking a stroll down scary street to look at some examples of how it shouldn’t be done. I apologize in advance if anyone takes offense – but really, your pages scared me!

Note: The majority of these pages were found by clicking on paid search ads, and most of them should really be using standalone landing pages specific to the promotion, rather than a homepage. I’ll give a couple of quick comments on each below the images. Yikers!! I’ll try not to be mean, but it’s scary out there.

1. I think my eyes are bleeding

Why doesn’t it show a comparison photo of someone bald and someone with glowing locks? I don’t really care about your palm tree and lovely office. We know you’re wealthy! You’re a doctor… Probably should’ve used some of that cash to hire a designer. Or at least some glasses.

Tips

Hire an effin designer. Stat… You’re business is clearly worth it in a monetary sense, so present yourself accordingly on the web. And please show some before and after examples of hair replacement. We may not believe you, but we certainly expect it.

2. That reset button is what I’d click

Tips

Unlock the potential for what? Living in a cul-de-sac in a Florida gated community? Be a little more specific about what the purpose of the page and offering is.

3. Sugar hermaphrodites?

Okay, if rich men are your thing, go for it. Who am I to stop you – maybe I’ll be one some day. But unless I’m mistaken, shouldn’t they at least be men? Three of these look distinctly female to me :) Btw, I searched “get rich quick” for this one – I guess marriage/dating is one method.

Tips

I get that the hot women are there to help sell the idea (to the men) of using money to “get what you want”. But still, throw in a few statements of what the “service” provides. You’ll get more conversions if people know what to expect And maybe add a little class. #JustSayin.

4. Get a job!

I bet they don’t list that as one of the 101 brilliant ways to earn tons of cash from home. And could you please add a few more untrustworthy banners to the right-hand side please? It’s looking kinda empty. Jason!!!!!!? Help.

Tips

Just looks like a curated site of scams. So yeah, my advice is to get a real job. Sorry.

5. The internet makes money for you!

I love the use of two completely different logos on this page. Makes me think you really know what you’re doing.

Tips

Building a site that has the potential for someone to become a “member” does zero for your chance at making money. You still need a business plan/idea. The design is all over the place here and rife with cheap stock imagery. If you want people to sign up to build sites through your service, show them some examples/previews to get them excited.

6. Arrrrg navigation!

Take all the navigation away already. Focus on one product at a time and you’ll make more sales! Make money by laying on a tanning bed? I wish.

Tips

Landing pages shouldn’t have navigation on them! If you’re paying for ads then you should be thinking in terms of campaigns and promotions – so keep your landing pages focused on those single objectives. This is lazy advertising. People will just wander all over the place with those 450 links and never achieve your conversion goals.

7. War and Peace

If you can manage to read all of the copy on this site, you had better be ready to click something. That’s quite the commitment.

Tips

8. Waterproof phones only

I’m including this one for the sake or irony alone. If you’re sinking in a boat and need immediate assistance, there’s a pretty good chance you’re not browsing the web. Maybe when you get to shore you can use a “dumb phone” to call for someone to come and trawl the lake for your lost smartphone.

Tips

Goggles? Wetsuit? Rake? Scuba gear? That’s all I’ve got.

9. Where’s the value proposition?

Not easy at all to figure this one out, and could you fit any more on the page? Getting a little crowded in there. Maybe Jason should slash a few bits of content away (and the navigation) so that it’s more targeted and focused on a single goal.

Tips

This page looks like Vegas. Waaaaay too much to do! I’ll say it again. Keep it simple, focused and use one landing page for each product. Sales will cometh. Promise.

10. These are not the droids you’re looking for

This is just a massive PPC fail! They are paying to advertise used cars and when you arrive at the destination page there are no results. #WasteOfMoneyFail

Tips

This is just dumb. If you don’t “know” that you have something in stock, don’t pay to advertise it!

11. Doctor’s waiting room?

Ever hear that people browsing the web are impatient? It’s true – and faced with this page that has no information about what you’re going to get if you wait is a little scary. And there’s no freakin’ way I’m clicking that link – #VirusMuch

Tips

12. Is this for kids making money?

Looks like you can play with toys while making wads of cash at the same time. Sounds like my kinda gig.

Tips

I hit the back button the moment I saw this site. Then I came back to look at it for this post. It’s beyond confusing. First off, I’d remove the banner looking thing at the top of the page as it looks like an advert which will make people gloss over it. And it has the most important info in it! What the site is actually about.

13. Who eats electronics to lose weight?

What’s more scary than a big fake movie guy with a giant knife? Knocking on a door that says come in, we have comfy sofas and free beer, and then falling 300ft out of a building (the door led to the outside on the 20th floor) cos they lied and what you wanted wasn’t behind the door. Where is this going? Good question. This page isn’t bad – the landing “experience” is bad. Why? I searched for “weight loss”. I know there are tablets for that, but not usually the 9-inch electronic variety. And the bunny ain’t gonna save you this time TELUS.

Tips

Stop bidding on irrelevant keywords…..

Scared yet? If you’re cowering under a blanket, you might want to check out these great landing page examples for some comfort. And if you’ve seen some shockers on your travels, please share them in the comments – we can all learn something from looking at bad examples.

About Oli Gardner

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.
He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.