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It's either Hellrot (314) or Japan rot (438). I have an E36 M3 in Hellrot, and my 330ci is Japan rot. They're close enough that you can't tell the difference in different pictures. Japan rot is a little more muted and has a little more yellow in it. Hellrot is slightly deeper and a little brighter.

Japan rot:

Hellrot:

Pictures were obviously taken in different lighting, at different camera settings, and the E36 one had post processing. But if you saw one, or the other out of context, you wouldn't be able to tell which color it was.