Lycos.com tunes in to net TV

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Lycos, Inc. has become the latest web outfit to jump on the internet TV bandwagon after announcing it has teamed up with US-based Permission TV to offer video content to the 25 million or so visitors to Lycos.com and its network of other sites.

The portal outfit is currently holding talks to make TV shows and movies available either by subscription or "on demand". Advertisers and content providers are also being offered the chance to set up their own "channels" to put out their own brand of targeted video content online.

Lycos - which was bought by Korea-based Daum Communications for $105m (£57m) in 2004 - has already kicked off its internet TV service with the launch of behind-the-scenes video coverage of the World Cup and is lining up additional content.

Said Lycos in a statement: "Advertisers get a robust and cost-effective way of reaching potential buyers, while viewers get a controllable on-demand viewing experience that feels like TV."

Indeed, Lycos brags that the Permission TV platform offers "DVD-quality channels...with the look and feel of TV" - something that it reckons is essential as traditional TV merges with the web. ®