Size

Format

Flash animations must be accompanied by a static image (GIF or JPG) for users who do not have a flash plug-in.

Animations can run only once per page load

Animations can run for maximum 3 seconds

Definitions

Advertisement (AD)

According to the IRS, a website graphic advertisement contains a clickable link that leads customers to a site where they can buy a product. The graphic and placement there of is intended to promote or market a service, facility or product offered by the external Web site for a commercial purpose. The money a company spends on advertising is taxable.

Sponsorship (SP)

A website graphic for sponsorship does not contain a clickable link. The IRS defines sponsorship as “A payment for which there is no expectation that the sponsor will receive a ‘substantial return benefit.’ The income received by the sponsored organization is not subject to tax as unrelated business income.”

Member (M)

Consultant or Contract Writer who is:

A member of STC-SVC in good standing, (dues paid though current year.)

Employee of the company or corporation placing the advertisement or sponsoring the chapter

Non-Member (NM)

A consultant or corporation who does not employ any members of STC

Consultant

An individual who:

Owns his/her own practice

Works through an agency who is advertising their own services as an individual

Corporate

Any company that:

Sells products and services directly related to the technical communication field

Places Technical Communicators in contracts or regular employment

Seek clients who work in the Technical Communications field, (e.g. small business accountants)

RATES ($)

13 Weeks

26 Weeks

52 Weeks

Consultant

Corporate

Consultant

Corporate

Consultant

Corporate

M

NM

M

NM

M

NM

M

NM

M

NM

M

NM

AD

975

1170

1462

1755

1690

2000

2145

3120

2600

3380

3510

4680

SP

732

878

975

1170

1268

1560

1690

2080

1950

2535

2600

3380

Payment

The Chapter Treasurer must receive payment in full BEFORE an advertisement/sponsorship runs.

Pages

STC’s Mission

STC advances the theory and practice of technical communication across all user abilities and media so that both businesses and customers benefit from safe, appropriate, and effective use of products, information, and services.