Autoresponders And Shopping Cart Integration

When people place orders through your website, it​ is​ always a​ good idea to​ immediately acknowledge the​ purchase. One way to​ do this is​ with the​ use of​ an​ autoresponder that can be integrated with your shopping cart. in​ fact, many shopping carts that are available today have their own autoresponders built into the​ system.

When you set up your autoresponder to​ send a​ message to​ someone that has placed an​ order, there are several things that should be included in​ the​ message. This is​ an​ opportunity to​ ‘speak’ to​ your customer, and​ to​ let them know about other deals that you have or​ special items that you have available. You should not miss this opportunity.

Thank the​ customer for​ their recent purchase. Tell them how much their purchase will help them, and​ then tell them about other available products that work well with the​ one that they just purchased, or​ that are similar to​ the​ one that they just purchased in​ some way. for​ instance hair conditioner works with hair shampoo. Vacuum cleaner bags or​ carpet powder works well with vacuum cleaners. Just let them know about the​ various products that you offer that will compliment their purchase in​ some way.

The important thing is​ to​ not let your customer get away without further contact! Think about being in​ a​ brick and​ mortar store. When you go up to​ the​ counter to​ pay, there are many items there for​ sale. These items are meant to​ be picked up as​ last minute purchases, or​ impulsive purchases. Your ‘thank you’ sales letter serves the​ same purpose.

Don’t make the​ mistake of​ bombarding your customer! You can usually send them periodic information about your specials after they have made a​ purchase through you, but emailing them on a​ daily basis with your offers is​ not good business! Use your autoresponder responsibly! Make sure that your autoresponder is​ set up to​ handle automatic remove requests, and​ make sure that the​ information that you are sending your customers is​ of​ value to​ them.