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Day of beauty to support breast cancer research

Making a meaningful difference in the lives of women and their health is a priority for both Shoppers Drug Mart (SDM) and the Canadian Breast Cancer Foundation (CBCF). A new partnership between these organizations has been forged, and through the Shoppers Drug Mart Makeover Event on May 3, they will raise funds in support of a future without breast cancer.

Over 150 SDM stores across British Columbia will host The Spring Makeover Event in their Beauty Boutiques, where attendees will be able to purchase tickets at a cost of $10 either prior to the event, or on the day of. Each store will offer makeovers, gift giveaways, skin consultations and refreshments, with $5 of the ticket price supporting CBCF, and $5 to be applied towards the purchase of cosmetic products.

Funds raised through events will directly support the purchase of digital mobile mammography vans in B.C., as part of the Mobile Digital Mammography Program. These vehicles will travel the province to deliver an important breast health education program, particularly focused on the areas of prevention and risk reduction, to women, and offer mammography services to those who are of eligible age.

The digital imaging vehicles will service women in remote communities and will help improve breast cancer early detection in our province. The first vehicle will be active between September and November 2014, and the other two vehicles are expected to be hitting the road within one year following.

“A highlight of the Shoppers Drug Mart Makeover Events for many is the pleasure of having an opportunity to support an exciting event, while knowing you are giving back to a great cause,” says Wendy Slavin, CEO, BC/Yukon Region. “The initiative provides a fun, interactive way for women and their friends to come together in support of a common goal. Together, they will be helping to bring CBCF closer to our vision of creating a future without breast cancer.”

Participating in a local Shoppers Drug Mart Makeover Event is simple. You can purchase your tickets in advance by visiting your local Beauty Boutique, or purchase them on May 3 between noon and 6 p.m. For more information visit: www.cbcf.org/bc/GetInvolved/Events

Breast cancer is the most common form of cancer diagnosed in Canadian women, representing 26 per cent of all newly diagnosed cases. Since 1986, death rates among women have fallen by almost 40 per cent. Today in B.C., 91.8 per cent of women diagnosed with breast cancer survive the disease for five years or longer—the highest survival rate in Canada.

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