The average woman uses at least 12 products a day on herself. Shampoo, conditioner, body wash, body lotion, sunscreen, foundation, blush, eye makeup—the list goes on. More than 10,000 chemicals are used in the cosmetic industry in products such as these, 90% of which the FDA has never assessed for impact on long-term health. In fact, the U.S. has not passed a new law in more than 75 years regulating ingredients used in skincare products and make-up.

According to the FDA website, “It’s against the law for a cosmetic to contain any ingredient that makes a product harmful when consumers use it according to directions on the label, or in the customary or expected way,”

However, they also state, “Under U.S. law, FDA does not have the authority to require cosmetic manufacturers to submit their safety data to FDA, and the burden is on FDA to prove that a particular product or ingredient is harmful when used as intended.”

Nor do companies need to disclose their ingredients. For example, “fragrance” may consist of anything, natural or synthetic.

In other words, “Buyer Beware.”

In contrast, the new company, Beauty Counter, excludes the use of 1,500 questionable or harmful ingredients in their products, 1,400 of which are cosmetic ingredients banned in the European Union but not in the U.S. Beauty Counter has a rigorous screening process to ensure the highest safety level possible. More than 80% of the ingredients in their products are organic, natural, or plant derived. And they believe in transparency, naming all ingredients included in every product.

This new company is continuously monitoring their products and adding new ones for the whole family. They have so much more than just make-up.

As I wrote in the previous post, my goal this year is to eliminate as many toxins in my life as possible. I don’t expect to avoid everything, but even changing a handful of products will reduce the toxins with which I pollute myself and my environment. Not only do I want to eliminate these chemicals in myself, I want to leave behind a safer world for my children and grandchildren. Our planet is toxic enough. I don’t want to contribute to the contamination any further.

For these reasons, I started using Beauty Counter products as a consumer and was so convinced of their purity as well as effectiveness, that I am now a consultant. (See my website at: beautycounter.com/marydoyle-brodien)

You can find more information about Beauty Counter on my website, especially at the very bottom of every page under FAQ. You also may place an order on that site.

If you are interested in ordering products or becoming a consultant and would like to chat about it, please contact me. I’d love to share what I’ve learned about this fabulous company.