The principle objectives of this report are to identify and familiarize with the organizational objectives, functions and analyzed performance of Market potential of new energy drinks in Bangladesh. General objectives of this report are to check the market share of different companies of energy drink, to analyze the performance of energy drink and its role in the capital market of Bangladesh, to know the consumer perception about energy drink, to understand the future of energy drink in Bangladesh, to review the over all performance of market potentiality of energy drinks, to focus on the overall view about energy drink, to know the energy drink of Bangladesh and to understand the target consumer of energy drink in Bangladesh.