Answered By: IESE Library

Last Updated: Feb 26, 2018Views: 10

In these databases, just enter the Brand Name and search:

Business Source Ultimate. Search by "type of products". Then narrow your results by choosing "Product Reviews" under Source Types in the left side column of results screen. Or, search using keywords like "new products" or "product development". Combine with "type of products" as keywords. Click "Trade Publications" under Source Types in the left hand column to narrow your results to articles from trade publications.