From the mouths of babes: Kids react to Rebecca Black’s Friday

Admit it, you just can’t get enough of Rebecca Black’s Friday, the vanity video everyone loves to hate. It rolls on as a persistent meme, but what about its original target audience. How do kids and tweens like it?

The video is part of a series called Kids React to Viral Videos by The Fine Bros. Each week, a panel of children is shown a hot viral video and their reactions recorded. Just watching their faces as Friday plays is worth the click, particularly when 10-year-old William asks early on, “Do I have to listen to the whole song?” And then there’s 11-year-old Darius, who facepalms.

Some of the younger kids like Friday, until they’re told that Friday was commissioned by Black’s parents. They then launch into of sympathy and high dudgeon.

But our favorite has to be 11-year-old Jake, whose histrionics while condemning the song are hilarious, causing the filmmakers to lose it.

By the way, at this writing Friday has more than 99 million video views on YouTube. Either someone really, really likes it, or there are a lot of masochists out there on the Net.