Davison Williams Put a New Spin on in-Store Trade Promotions for E&J Brandy

LONDON, October 25, 2012 /PRNewswire/ --

Following a series of brainstorming sessions exploring fresh ways of bringing in-store promotions to life, Davison Williams have devised a new and exciting trade tour concept for E&J Brandy.

Due to launch next month, the 'Spin to Win' competition is based around a large two meter high 'game-show' spinning wheel that will tour key UK accounts in the run up to Christmas in order to raise brand awareness, drive sales and engage the target audience. Customers will be encouraged to try their luck and spin the wheel following product purchase for a chance to win a range of great prizes.

The tour is being supported by a wider national 'text to win' trade campaign which is also being managed by Davison Williams.

Davison Williams is an award-winning creative agency specializing in the food, drink, leisure and lifestyle sectors. Our integrated approach, coupled with our ability to think imaginatively around a problem enables us to deliver solutions that give our clients the edge, helping them to stand out from the crowd. We tackle a broad range of work - our core areas of expertise are Creative Campaigns,Digital Solutions,In-store Branding, and Packaging Design.