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BUD LIGHT

As Social Media Strategist for Bud Light Canada, worked with accounts + creative + clients to execute a large-scale integrated campaign for Bud Light Sensation 2014, "The Worlds Leading Dance Event". The campaign included a brand ambassador program, campus influencer program, YouTube video strategy, and live social media coverage plan. The campaign produced approximately 68M total impressions, acquired 13K new fans to the Facebook page, and 1.3K Twitter new followers. 💪