"We also do get fortieths, fiftieths, sixtieths, we even had a seventieth last year!

"We're finding that even just for birthdays, girls days, they want something a bit different to do."

"Experience gifts" retailer RedBalloon's six most popular Mother's Day gifts include a flying lesson in a Cessna, hot-air ballooning and a cooking class.

"Mums want gifts that they wouldn't normally buy for themselves, so we're seeing a shift from the traditional chocolates and flowers to giving mum a present she'll never forget," said RedBalloon CEO Kristie Buchanan.

"Mums are people too and some mothers want to try something different, face their fears or start a new hobby."

Perth parenting blogger and mother of one with another on the way, Trae Flett, said she flew the Cessna because she wanted to "feel the adrenaline running through my veins".

"Despite almost revisiting my breakfast, I absolutely loved the flight," she wrote on her blog Where’s My Glow?

"I love that I can tick it off my bucket list and say I've helped a plane take off, flown out over Fremantle and didn't yack at any point.

"If I do it again I'll be munching on ginger and anti-nausea tablets and staying up there for longer, maybe even in the Tiger Moth."