Most of the time small and medium-sized craft enterprises have no resources to convert a professional personnel work. The management consultants of the chambers of trade can help them as external supporters to improve their personnel work. The authors describe how the company consultancy is positioned topically and how the situation of the craft enterprises can be improved in view of personnel-economic subject fields including the demographic development. Background of the implementation are results and knowledge from the project Human Resource Management in the craft - consultation of the consultants, which has been carried out together with the chambers of trade in Schleswig-Holstein and the University of Applied Sciences of Flensburg. In this project methods of the classical empiric personnel research have been linked together with the method of action research. The result has shown that craft enterprises need external support and that this can also be embedded in a concept to the regional management.