BlackBerry 10: Re-designed, Re-engineered, and Re-invented

Sydney, Australia – BlackBerry® (NASDAQ: BBRY; TSX: BB) today launched the
BlackBerry® Z10 smartphone running on the re-designed, re-engineered and
re-invented BlackBerry® 10 platform, in Australia. The BlackBerry Z10, which is
also LTE-enabled, offers you a faster, smarter and smoother experience that
constantly adapts to you.

“We are confident that Australians will love the new BlackBerry Z10, running on
the new BlackBerry 10 platform, because it offers users something they will
have never experienced before,” said Thorsten Heins, President & CEO,
BlackBerry, in Australia for the launch. “This revolutionary new platform continuously
adapts to you. Every feature, every gesture, and every detail is designed to
keep you moving, whether at work or at play.”

Re-engineered: The BlackBerry Z10 Smartphone

The new BlackBerry 10 smartphones are elegant and distinctive, and the fastest,
most advanced BlackBerry smartphones yet. They feature 1.5 Ghz dual core
processors with 2GB of RAM, 16GB of internal storage, and an expandable memory
card slot.

The latest enhancements in high density pixel and screen technology display
clear, sharp, and incredibly vivid images. Both feature a micro HDMI out port
for presentations, and advanced sensors such NFC (near field communications) to
support mobile payments and the exchange of information with a tap of the
smartphone. They also have a removable battery.
Highlights of BlackBerry 10

BlackBerry
10 is a robust and reliable platform
that is smooth and responsive. It has a modern design and a gesture-based
interface that is highly discoverable. It is designed to support, learn, and
adapt to the way you work and share, with features including:

The
ever present BlackBerry® Hub, which is a single place to manage all your
conversations whether personal or work email, BBM™ messages, social media
updates or notifications, and the ability to “peek” into the BlackBerry
Hub from anywhere, so you’re always only one swipe away from what matters
to you.

BlackBerry®
Flow, where the BlackBerry 10 experience excels by enabling features and
apps to flow seamlessly together, helping you complete the task at hand
effortlessly and efficiently. For example, you can tap on an attendee
listed for a meeting to see their latest tweet or LinkedIn profile. Or tap
the thumbnail of a picture you just took to launch the Picture editor and
quickly apply a transformation or filter, then instantly share it with
your contacts.

A
keyboard that understands and adapts to you, that learns what words you
use and how you use them, then offers them up to you so you can type
faster and more accurately.

BBM
(BlackBerry® Messenger), which allows you to share things with the people
that matter to you in an instant. BBM in BlackBerry 10 includes voice
calling and video chat, and introduces the ability to share your screen
with another BlackBerry 10 contact.

BlackBerry®
Balance™ technology, which elegantly separates and secures work
applications and data from personal content on BlackBerry devices.

Time
Shift, an astonishing camera feature that lets you capture a group shot
where everyone is smiling with their eyes wide open. Story Maker, which
lets you bring a collection of photos and videos together, along with
music and effects, to produce an HD movie that you can instantly
share.

The
new BlackBerry 10 browser, which sets the industry benchmark for HTML5
support on smartphones, is incredibly fast. Scrolling or zooming is fluid
and responsive. The browser includes many advanced features, supports
multiple tabs, lets you browse sites privately, includes a reader mode,
and integrates with the platform for easily sharing content.

BlackBerry®
Remember, which combines memos, tasks and much more into a single
experience. It helps you organise and manage information you have on your
smartphone around projects or ideas, letting you collect content such as
websites, emails, photos, documents, and other files, and then, like a
To-Do list, lets you create tasks, assign due dates, and track your
progress. If your BlackBerry 10 smartphone is set up with a work account,
your Microsoft® Outlook® Tasks will automatically be wirelessly synced
with BlackBerry Remember.

BlackBerry®
Safeguard technology that helps protect what is important to you, and the
business you work for.

Built-in
support for Microsoft Exchange ActiveSync® so your BlackBerry Z10
smartphone can be simply connected and managed as other ActiveSync devices
in a company, or enabled with BlackBerry® Enterprise Service 10 to gain
secure access to work email, “behind the firewall” applications and data,
and benefit from other security and enterprise mobility management
features.

The
BlackBerry® World™ storefront, which now includes 70,000 BlackBerry 10
apps and one of the most robust music and video catalogues in mobile today
– with most movies coming to the store the same day they are released on
DVD.

BlackBerry 10 in Australia
BlackBerry 10 has gained support from carriers and retailers in Australia. The
BlackBerry Z10 smartphone will be available through retailers including Harvey
Norman, JB Hi-Fi and Fone Zone, or can be purchased with competitive pricing
plans from carrier partners Optus and Telstra from March 25 and 26,
respectively.

Matthew Ball, Managing Director, Australia & New Zealand, BlackBerry, said:
“After the global announcement of BlackBerry 10 on January 30th, we are
delighted customers here in Australia will be able to purchase the BlackBerry
Z10 this month. We know how important full-touch devices running on high-speed
networks are in this market, and based on early feedback from our customers, we
are confident Australian users will love the new BlackBerry 10 user
experience.”

About BlackBerry
A global leader in wireless innovation, BlackBerry® revolutionized the mobile
industry when it was introduced in 1999. Today, BlackBerry aims to inspire the
success of our millions of customers around the world by continuously pushing
the boundaries of mobile experiences. Founded in 1984 and based in Waterloo,
Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and
Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY)
and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

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