3 Step Guide To Testing Your PPC Landing Pages With Google Analytics

This is a quick guide to help you test your Pay-per-click landing pages. Google has made this easier than ever by allowing you to run experiments through Google analytics. Of course the real task is to make sure you are testing the right elements!

Step 1: Identify landing pages to test

Most campaigns should have multiple landing pages that correspond to your various Ad groups. So the first step is to choose which landing pages should be tested to optimize your conversions. Here is how I did it:

Choose the appropriate % of traffic you would like diverted to your test pages. If you are risk averse then consider sending less traffic to your new landing pages (example: 10%). Keep in mind that the less traffic you send to your experimental landing page will extend the length of your study because it will take longer to get statistically significant results.

The last step is to add the experiment code to your original landing page (the code should be placed right after the opening head tag).

Now sit back and enjoy the fruits of your labour: higher converting landing pages!

Have a faster or more efficient way to test landing pages? Would love to get your input in the comments.

Nick Johansson is an SEO & Internet Marketing expert at Pixelmade, a Vancouver web design + internet marketing firm.You can find him on Twitter and Google+.