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Milanese trade show White attracts more visitors

by Maria Cristina Pavarini — June 24, 2015

White Man and Woman, the Milanese trade show event held in Milan’s Tortona Fashion District from 20 to 22 June 2015, has been visited by about 5,000 people, a 24% increase when compared with the June 2014 edition. Out of the total number of buyers Italian buyers grew +25% and foreign buyers +5%. Among foreign buyers Japan maintained stable results, Korea grew by +33% and China by +28%. Buyers from the Middle East also grew by +10% while Northern European showed significant growth: UK registered +20%, Germany +15% and Switzerland +3%, while Russia, Greece and Spain slowed down.

For this edition they launched the new Time Contemporary Fashion Award Milano contest. During White they named the three winners - Bliss Lau, Maurizio Miri and Ultràchic – who will participate in six trunk shows organized by White from July until December 2015 in Degli Effetti in Rome, Banner in Milan, Sugar in Arezzo, D’Aniello from Naples boutiques. Other boutiques in Palermo and Rostov are soon to follow.

“Picking the market’s fast changes has always been one of White’s team abilities, which also leads to defining our new present men/women format,” commented Massimiliano Bizzi, founder of White. “Adding our Woman Only section represents a further step ahead for creating a successful show event formula. This is the route we want to tread upon and grow with while giving new boost to our next show editions and the next Time Award contests. Our aim is to involve buyers personally while letting consumers appreciate most contemporary and new fashion brands.”