As a result of bathing-suit season, women and men across the globe are looking for quick and easy ways to shape-up and drop a few pounds. With the recent FDA approval of Soylent there has been a more opportune time to starve yourself and give your teeth, tongue, tastebuds, and tummy a break. Soylent is an approved food source made from a mixture of vitamins and raw chemical powers. Soylent is a substitute for food rather than a suppliment or a drug. Envisioned as an open sourced commodity and company, founder Rob Rhinehart fundraised online to institute his start-up. Rhinehart is a twenty-something-millennial software engineer who became disinterested with food and envisioned a healthy lifestyle minus food. For a mere $85 you can obtain 21+ meals thus freeing you body and wallet from the confines if food. In addition to less dishes, one may expect a reduction triglycerides and cholesterol.

Rhinehart has sat upon the royal throne of beige colored diarrhea. Sooner rather than later people, across the US will dispose of their microwaves, toaster, stoves, and dish washers. The bougeoisie will quit going out to dinner, farmers will quit farming, and chefs quit cooking. Soylent is the wave of the future. It will surely accompany astronauts to Mars and be the first meal for those revived from Cryonics. Brooklyn is already featuring the Soylent Sazerac and Miami the Soylent Sex on the Beach. Cocktails are just the beginning, you'll have Soylent gum, Soylent coffee, and Soylent cake. Sure the end product is made by some naked white dude in his dirty hipster bathroom, stirring the batch with his penis, but so what who cares, heck it needs that additional flavoring. Food is overrated, to tell you the truth can't believe its been this popular for so long. Next up lets eliminate water and air, they suck too.

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LAJ

100 Objects of Popular and Material Culture is an blog exploring the manifestations of human consumption and commodity-ization. The purpose of this experiment is to explore material and popular culture in contemporary society by using objects and concepts to prompt wider questions and reflections. So by emulating The British Museum's and Neil MacGregor's format of A History of the World in 100 Objects I plan to satirically analyze and reinterpreted 100 material culture objects over the course of 2014. Material Culture is the study of our culture's consumption of stuff; namely the manifestation of culture through material productions where people's perceptions of objects is socially and culturally dependent. With this, objects reflect conscious and unconscious beliefs on the the individuals who fabricated, purchased, or used them, and by extension the society where they live. So examining materiality, cultural truths and societal assumptions may be discovered. As anthropologist Arjun Appaduai states "in any society the individual is often caught between the cultural structure of commodity-ization and his own personal attempts to bring a value and order to the universe of things." Objects and commodities make up a much larger symbolic system consisting of want and need, socio-economic status, fashion, etc. Often times form follows function whether the commodity, market, and or consumer forever evolve around one-another. Philosopher Pierre Bourdieu's theories of capital flow full circle; where regardless if you are a minimalist or a hoarder the world is made up of things and everyone will leave their footprint on the earth. So by humorously analyzing marketed objects and concepts, hopefully this blog will provide further incite into ideas of over-consumption, a disposable society, consumerism vs. anti-consumers, planned obsolescence vs. sustainability, as well as the greater good of mankind and future generations.