Smart Mobile signs up three millionth subscriber

Cambodian wireless operator Smart Mobile has announced that it signed up its three millionth customer in May 2012, five months after crossing the two million subscriber mark at the start of the year. The cellco said that by the end of May, its mobile customer base had increased to 3.24 million, placing it second in the market in terms of users behind Vietnamese-owned Metfone, according to TeleGeography’s GlobalComms Database. ‘It is another milestone we have achieved and we are very happy to see this growth,’ said Thomas Hundt, CEO of Smart Mobile, adding: ‘Considering that Smart Mobile is still a comparably young player in this market, launched commercially in February 2009, it is a massive endorsement to us by our subscribers to have reached the number two position within only three years and three months since the commercial launch… We are highly committed to keep investing into the network to cater the constantly growing demand but also to further innovate by introducing new products and services.’ The press release adds that Smart Mobile’s GSM/GPRS/EDGE network currently covers around 87% of the population and is present in all 24 provinces, while coverage of the cellco’s HSPA+ mobile broadband network, which was commercially launched in August 2011, has grown from 14 provinces at the start of 2012 to parts of all 24 provinces six months later.

Smart Mobile (owned by Latelz, a subsidiary of Cyprus-based and Russian-owned Timeturns Holdings) became Cambodia’s eighth mobile operator when it launched commercial GSM services in Phnom Penh and Siem Riep in early 2009. At the start of 2011 Smart Mobile merged its operations with Applifone, the local unit of Swedish telecoms group TeliaSonera, under the Smart Mobile brand. TeliaSonera’s 75.5%-owned unit TeliaSonera Asia Holding owns 25% of the new company, and Latelz the remaining 75%.