About Us

"Betaworks is building a version of the Web that CEO John Borthwick and his team of builders want to live in — spartan-designed media on top of apps on top of utilities that all disjointedly make the social Web a better place, leveraging one another to do it." - Erin Griffith, Pando Daily

- portfolio includes Tumblr, Twitter, Kickstarter, as well as up-and-comers like RapGenius, Grand St., Branch and IFTTT
- bought Digg for $500k, rebuilt from scratch
- bought Instapaper, the original “read later” product from former Tumblr CTO Marco Arment
- built Dots, the insanely addictive game
- built Giphy, a gif search engine
- built Bit.ly, the first link shortener