Spiritual CourtshipModern dating services place an emphasis on religionImplications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.

About the Mobile Report

The Mobile Trend Report takes an extensive look at the latest mobile phone trends to hit the market in recent years. In a world where consumers are more frequently downloading, texting and sharing information on their portable phones, it is imperative that businesses are aware of emerging trends. Our research covers everything from new operating software found in Android phones to hip ringtones for mobile devices. As consumers make the switch from cell phone to smartphone, businesses must understand what mobile trends will be popular in the future to gain a competitive edge.

Who It's For

Our data will be valuable to companies that have a presence in the communications industry. Network providers, hardware manufacturers, software engineers, market researchers, product developers and brand innovators will benefit from our extensive collection of crowd-sourced information. Even new mobile phone and wireless service providers trying to compete in the market will gain valuable insight with the Mobile Report, allowing for innovation and creativity to help further their brand presence.

With an abundance of crowd-sourced data and relevant trend research, our Mobile Trend Report will help companies learn from valuable insight and develop innovative products.

Sample Mobile Pro Trends

Spiritual CourtshipModern dating services place an emphasis on religionImplications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.

Media-Literate MarketingBrands relate to consumers by referencing a pervasive digital cultureImplications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking.

Web-Savvy Baby AdsThe Internet Baby Ad by MTS India Shows It Was Born for the Web

Infant Advertising 2.0Babies star in narrative TV ads that emotionally connect brand and consumerImplications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.

Web-Savvy Baby AdsThe Internet Baby Ad by MTS India Shows It Was Born for the Web

Demanding Baby AdsMTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet

Appified Note-TakingConsumers turn to mobile apps for connected note-takingImplications - Note-taking apps are a natural extension of the consumer desire for connected tools that streamline day-to-day activities. Smartphone technology has in some cases made the need to transcribe obsolete, making important information accessible from multiple devices. The incorporation of non-digital tools used in combination with analog ones signals the need of individuals to have a non-tech backup, proving that the main concern remains preserving content by any means.

Notebook-Mimicking AppsWacom's Bamboo Paper is More Realistic Than Other Note-Taking Apps

Note-Taking 2.0Consumers make use of tech-powered office suppliesImplications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm.

Straightforward StationeryConsumers take tech-free refuge in simple office productsImplications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self.

Digitized DiscountingFood shopping apps include price reductions for deal seekersImplications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers.

Appified EntrepreneurTech-savvy consumers turn to mobile apps for business buildingImplications - Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship.