We plan the future of your brand

The brand strategy allows to design brand communication in a long-term perspective: from market entry, through making its way on it, to further development. An excellent strategy is all your brand needs to speak to its audience in a coherent and consistent language.

The name, claim, visual ID, marketing communication style, network, and social media presence—these are the elements determined in the brand strategy. Shaping brands and their identities is mostly knowing what to do and when to do it.

This is why we start planning a brand strategy with market and consumer research as well as brand analysis. Only then we shift to brand naming and description, we produce a creation, and finally, we curate a comprehensive strategy. While working with brands that already have their position on the market, we offer a useful identity audit and strategy workshops, during which we determine the brand’s main objectives with brand owners.
You will find elements of brand strategy in almost all of our projects, as we approach design as a whole—we look at the big picture of the brand, product or service. We provide both short- and long-term communication solutions.

Competences

We know how many necessary elements builds effective visual identification. Our competences allow us to precisely define the range of components of each project. We believe that only a well-thought-out creation in combination with a planned implementation strategy is a best way to build the authentic identity of the brand.