BUSINESS
AVIATION ON OFFENSIVEBusiness aviation is on the offensive
after spending much of the year on the ropes courtesy of the battered
economy and some politically opportunistic comments by, well,
politicians. During the opening general session of the National Business
Aviation Association convention on Tuesday, NBAA President Ed Bolen and
General Aviation Manufacturers Association President Pete Bunce gave an
assessment of the battles fought in the past nine months and changing
conditions that they hope will stem the damage and start healing the
industry. Among the new tools that business aviation operators can tap
is the Business Aircraft E-Valuation Toolkit, which is a
system designed to prove the value of business aviation across the broad
spectrum of companies that use it. More...

There's Much Happening in
Lightspeed Aviation's NBAA Booth This Week
First, we're drawing each day for a no-cost Zulu or Mach 1
headset  your choice! And if your company or flight department has
five or more pilots, we're also offering your organization a trial
Zulu. Finally, if you're flying with any other premium headset, be
sure to ask about our corporate pilot trade-in program. It's a
great way to move up to a Zulu.
Look for Booth #3818.

NBAA
TEES UP SUPPORT FROM ARNOLD PALMERGolf legend Arnold Palmer
has lent his support to the public relations campaign being waged by the
National Business Aviation Association and General Aviation
Manufacturers Association to try to change the perception of business
aviation. Palmer stars in three television/online commercials in which
he discusses the function, value and myths about business aviation. "For
50 years, the single most productive thing I've done is business
aviation," Palmer says in one of the spots. He told the opening general
session of the NBAA convention in Orlando on Tuesday that business
aviation provided the competitive edge in golf and business that was
largely responsible for his success in both. More...

Business Aviation Will Help
Companies Not Only Survive
But Prosper During the Current Financial Crisis
To be your most productive, and your most efficient, you must keep
flying. Because in so doing, you will emerge from these times even
stronger than before. And you will replace the uncertainty that
surrounds many, with the confidence and courage to light the way for
all.
Visit CessnaRise.com.

USER
FEE DEBATE SIMMERSWhile the difficult economic and
perception problems plaguing the business aviation industry have center
stage at the National Business Aviation Association convention this week
in Orlando, background work on the reauthorization of the FAA continues,
and NBAA President Ed Bolen told today's opening session that there is
strong opposition to the administration's apparent preference for user
fees to fund the agency. Bolen noted the House and the Senate now both
have general aviation caucuses opposed to the notion of user fees. Bolen
noted FAA bills passed by the House and under consideration by the
Senate don't mention user fees and that fees have been rejected in
previous bills. As he was discussing the issue with members, there were
some developments on Capitol Hill, according to AOPA. More...

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TOUGH
TIMES CREATE FUTURE PROBLEMSAlthough there have been hopeful
signs in the past year that the downward slide of business aviation is
slowing, if not stopped, the consensus of industry leaders at this
year's National Business Aviation Association convention is that
recovery will be slow and painful. "We expect 2010 to be a tough year,"
said Hawker Beechcraft CEO Bill Boisture. Cessna CEO Jack Pelton agreed,
noting that recovery to the heady levels of 2007 and early 2008 could be
years away. Meantime, both CEOs say they've done their best to put their
companies in shape to weather the storm and emerge as strong companies.
However, in doing so, they have most likely created some serious future
problems. More...

Cutter Aviation Wants to See
YOU at NBAA 2009 This Week!
Visit Cutter Aviation at the NBAA 2009 Convention in Orlando this
week and "turn yourself in" for a reward! Stop by our
booths at ConocoPhillips Booth #2613 or AvFuel Booth #2100
and learn more about the wide range of services Cutter Aviation provides
and get a Cutter Reward card redeemable for 20,000 WingPoints or 2,500
AvTrip Points on your next visit  no purchase necessary!

SEAN
TUCKER SCHEDULED FOR OPRAH THURSDAYThose of you who don't
regularly tune into the Oprah Winfrey show in the middle of your work
day might want to set the DVR for whatever time it is she's on Thursday.
AVweb has learned that aerobatic master Sean D. Tucker is
appearing on a show Winfrey has dedicated to the "best" of various
aspects of society. Tucker has some competition for airtime, though. One
of the items she's featuring is a pair of jeans she says fits her well.
... More...

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Bendix/King by Honeywell
is helping us give away one last AV8OR handheld MFD unit this year!
All you have to do is click the image at right to enter your name and
e-mail address. And no, we're not going to rent or sell your name, but
Bendix/King by Honeywell may send you information on the AV8OR. You may
also forward this newsletter to friends and invite them to sign up for
AVweb so they can qualify for the AV8OR prize drawing, too. (We
won't spam them, either, but we hope they will sign up for our
AVwebFlash and AVwebBiz newsletters.)

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on AVweb? A question on marketing? Send it to AVweb's
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If you're having
trouble reading this newsletter in its HTML-rich format (or if you'd
prefer a lighter, simpler format for your PDA or handheld device),
there's also a text-only version of AVwebBiz. For complete
instructions on making the switch, click
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