Zuckerberg Admits to Missteps

Facebook CEO Defends Strategy in First Appearance Since IPO but Owns Up to Mobile Mistakes

By

Geoffrey A. Fowler

Updated Sept. 11, 2012 7:26 p.m. ET

SAN FRANCISCO—Mark Zuckerberg says Facebook Inc.'s future is on mobile phones—but not on ones made by the social network.

In his first public appearance since Facebook's botched public offering in May, the CEO on Tuesday zoomed through a litany of the company's mobile efforts while admitting that the company's previous mobile strategy was wrong.