Advanced Pay Per Click (PPC) Certification Training in Kolkata, India

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses are designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self-Paced Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

For Instructor Led Training :

Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 25% content of an e-learning course or has attended Online Classrooms for more than 1 day.

20+ hours of live instructor-led online classes and 40+ hours of self-paced video

Course description

Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.

Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.

There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:

There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills

In India, there are 4000+ jobs on Naukri.com for PPC specialists

What skills will you learn?

At the end of this PPC Certification course, you will be able to:

Ensure that your business can be found easily on search engine results

As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details:

Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.

Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.

Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.

Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.

Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.

Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.

The Google Ads Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.

The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

Course advisor

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Reviews

Mckinley Fitzgerald New York City

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Jayleen Doyle New York City

Really Amazing tricks that you must have. Highly recommended.

FAQs

What is digital marketing all about?

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of the course?

This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Is the training up to date and relevant?

Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

How long does the course take to complete?

You should expect to spend about 40-50 hours to complete the course and take the certification exam.

Which courses will be available for live instructor led online classes?

The following course is available for live instructor-led online classes:

Sl.No

Course Name

Monthly no. of online classes available

1

Advanced Pay Per Click (PPC) Certification Program

2

You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.

How do I enroll in the advanced pay per click program?

You can enroll for this Master’s Program on our website and make an online payment using any of the following options:

Visa Credit or Debit Card

MasterCard

American Express

Diner’s Club

PayPal

Once payment is received you will automatically receive a payment receipt and access information via email.

What do I get with the advanced pay per click course?

You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC course certificate.

Where and how can I access the e-learning content?

Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.

If I am not able to access the Advanced PPC course online, whom do I contact for a solution?

Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

Do you provide a money-back guarantee?

Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

Is the exam fee included with this course?

No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.

Who are our trainers and how are they selected?

All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

What is online classroom training?

All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

What are the system requirements to attend the training sessions?

You will require a laptop/PC with a good Internet connection and a headset (optional).

Is this live training or will I watch pre-recorded videos?

If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.

Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

What is covered under the 24/7 support promise?

We offer 24/7 support through email, chat, and calls.
We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

Who provides the certification?

Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

What if I miss a session?

Simplilearn provides recordings of each class so you can review them as needed before the next session.

What is Global Teaching Assistance?

Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.