Sexual Assault Awareness Month: Tell Someone. Help Someone.

National Sexual Violence Resource Center premieres PSA in Times Square.

Live on the CBS “Super Screen” in New York’s Times Square this week is a message everyone can embrace and support: “It’s time … to get involved” in the fight against sexual violence. A 15-second public service video will air hourly through June 30. The release date coincides with the beginning of this year's Sexual Assault Awareness Month.

The video was created by the National Sexual Violence Resource Center (NSVRC) in conjunction with Neutron Media Inc.

"Approximately 20 percent of the population will experience some form of sexual violence in their lifetime.These crimes impact children, families, coworkers and communities; and the majority of which—nearly 63 percent—are never reported. With 1.5 million people passing through Times Square each day, this PSA provides a unique opportunity to get them involved in sexual violence prevention," says NSVRC Director Karen Baker.

Take a look up if you’re passing through Times Square. Or in the meantime, you can pass along the small version of this big message. It looks like this.

For more information on Sexual Assault Awareness Month and prevention efforts, visit www.nsvrc.org/saam.