Why Life Design? | Transformation

When we first started Life Design we thought about our company name very carefully. Names are powerful, and we wanted our name to reflect who we were and what we did. The best analogy I can give you is that of the caterpillar and butterfly found in the Scientific American online.

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“As children, many of us learn about the wondrous process by which a caterpillar morphs into a butterfly. The story usually begins with a very hungry caterpillar hatching from an egg. The caterpillar, or what is more scientifically termed a larva, stuffs itself with leaves, growing plumper and longer through a series of molts in which it sheds its skin. One day, the caterpillar stops eating, hangs upside down from a twig or leaf and spins itself a silky cocoon or molts into a shiny chrysalis. Within its protective casing, the caterpillar radically transforms its body through a process called metamorphosis, eventually emerging as a butterfly or moth.

But what does that radical transformation entail? How does a caterpillar rearrange itself into a butterfly? What happens inside a chrysalis or cocoon?

First, the caterpillar digests itself, releasing enzymes to dissolve all of its tissues. If you were to cut open a cocoon or chrysalis at just the right time, caterpillar soup would ooze out. But the contents of the pupa are not entirely an amorphous mess. Certain highly organized groups of cells known as imaginal discs survive the digestive process. Before hatching, when a caterpillar is still developing inside its egg, it grows an imaginal disc for each of the adult body parts it will need as a mature butterfly or moth—discs for its eyes, for its wings, its legs and so on. In some species, these imaginal discs remain dormant throughout the caterpillar’s life; in other species, the discs begin to take the shape of adult body parts even before the caterpillar forms a chrysalis or cocoon. Some caterpillars walk around with tiny rudimentary wings tucked inside their bodies, though you would never know it by looking at them.

Once a caterpillar has disintegrated all of its tissues except for the imaginal discs, those discs use the protein-rich soup all around them to fuel the rapid cell division required to form the wings, antennae, legs, eyes, genitals and all the other features of an adult butterfly or moth. The imaginal disc for a fruit fly’s wing, for example, might begin with only 50 cells and increase to more than 50,000 cells by the end of metamorphosis”.

Imagine that. Inside a caterpillar is the DNA for rapid multiplication to create a much better version of itself. This version has the same essential DNA that it started with but is a much better version of itself which has grown and can fly, achieve more, see more and go more places. Discs inside the caterpillar contain a vision for rapid growth no matter how messy or gooey it looks at times in the process.

The caterpillar was designed in life to be so much more than it first looks.

Just like metamorphosis in the animal world Life Design’s function in business is to use technology, online innovation and expertise to bring about rapid and lasting transformation in your company or organisation, helping you to achieve and exceed the vision inside you.

What are you designed for? What is your organisations vision? How can Life Design help your company grow?