Jersey City Mayor Jerramiah T. Healy believes the shoot will be a boon for the city. "Any time we can show the many assets our city has -- such as proximity to New York, affordable mass transit, historic and cultural sites, international dining and world-class hotels -- we will take that opportunity to market our city," the mayor said in a statement.

But not everyone agrees.

Downtown Councilman Steve Fulop said the city should have taken a pass on the"Shore" spin-off because he doesn't expect the show to portray the city as a "great place to raise a family or move a business."

Andre DiMino, president of the Italian American One Voice Coalition, an organization that fights negative stereotypes of Italian-Americans, branded the move "one step backwards" for the city.

On the other hand, several local business owners and residents took a wait-and-see attitude

"It doesn't bother me that much," said Brandon Kleiber, a Beechwood Cafe barista. "The only thing is that they might pack the small bars I go to."