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The charity’s new nationally endorsed early learning programme for primary schools features a family of traffic cones that deliver safety messages through their adventures.

Insurance giant Aviva has also endorsed The Conies by offering tickets for a family of four to attend this years Aviva Premiership Rugby Final as the sensational prize in a special promotion.

The support follows the success of The Conies: Walking to SchooL Safety Journal that was sponsored by the Birmingham Community Safety partnership and launched launched last year.

The 40-page fully illustrated workbook introduced The Conies as “Child Safety Heroes” and was given to 8,000 school pupils throughout Birmingham to improve safety awareness.

It has since been awarded endorsed status by Fundamentally Children, the leading organisation that promotes the value of play in healthy childhoods.

We have now boosted The Conies child safety campaign in collobration with Pertemps by funding the printing of another 25,000 copies of the journal and a further 1,000 copies of a support guide to be disturibued to teachers. The full set of schools to benefit will be announced in a special launch event to be held at the West Midlands Fire Service Headquarters on Tuesday May 22nd.

Fay Goodman, Director of The Conies, said: “We are delighted with the tremendous support and backing shown by Pertemps and The Education Network as we aim to extend The Conies campaign into schools throughout the UK. Our many thanks also go to Aviva for the competition prize to promote The Conies.”

She added: “By educating all our young children to be self-aware of potential dangers, we will contribute to their wellbeing and avoid situations that compromise their safety.”

Fundamentally Children has praised the Walking to School Safely Journal as “an excellent resource for the classroom as it teaches children to take responsibility for themselves when out and about, encourages children to follow instructions and promotes discussion”.

Watch the charity’s new safety video, The Conies – Cone with the Wind, on YouTube below: