"BigDecisions.com aims to help Indian consumers make smarter financial decisions through interactive, decision-making tools powered by sophisticated algorithms and data," News Corp said in a statement.

Commenting on the acquisition, News Corp Chief Executive Robert Thomson said, "Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data. BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs."

BigDecisions.com was started in early 2013 by Manish Shah and Gaurav Roy.

"Following the acquisition, both co-founders will help oversee a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings," News Corp said.