Tim Goodman is a designer based in New York. Finding themselves single at the same time, these two friends decided to embark on an experiment — date each other for 40 days. With one a hopeless romantic and one a commitment-phobe, 40 Days of Dating attracted over 10 million unique visitors, with the world waiting with baited-breath over what would happen between these 40 days of hookup what happened friends.

The success has garnered a movie deal and a beautifully executed book. Walsh talked to us about the ideas, the designs and the aftermath of one of the most talked about projects in recent years.

After 40 days went viral, we were approached by numerous editors and publishers who wanted us to write a book. We went sure if it made sense to make the blog into a book format unless there was significant new content. After everything, the number one question we received from fans was: What happened after Day 40?

This was a real labor of love for us. One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues. As creative people, we love the process of making something provocative that could potentially inspire and touch people.

Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc. We wanted to approach the project with as much sincerity as possible. As designers, our first instinct was to create an elaborate oversized beautiful coffee table book with fancy printing techniques, tip ins, gilded edges, all the bells and whistles.

However we quickly realized that would become an expensive and unaccessible book. The success of our project was in part due to the format and easy access and we wanted to translate 40 days of hookup what happened into book form. We collaborated with over 80 designers and illustrators who created typographic pieces for the book for the chapter openings.

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We generally tend to work with hand drawn markers or ink to illustrate the work, and then scan the drawings and manipulate them digitally. Tim and I work together brilliantly on a creative level. On a personal level, we ride this fine line between love and hate. We are best friends, but we also know how to piss each other off and make each other go crazy. That has made the entire process of this project a huge roller coaster. We went from being best friends, to lovers, to creative partners, to business partners; and that was never our intention, it just happened.

Connecting to people on an emotional level. We want to create more work like this in the future. Tim and I are currently undergoing a new robust personal project which will be out this summer. We worked with a super talented designer, Kevin Brainard, who helped our ideas and vision 40 days of hookup what happened to life. This book would not have 40 days of hookup what happened possible without him and we are so grateful for his involvement and patience with us throughout the process.

They say it takes 40 days to break a bad habit — could these two break their dating ones?

Each day the pair would assess their progress with questionnaires and videos. Walsh and Goodman wanted to let their fans know what happened after the experiment. See more Graphic design creativity.

Sep 10, What happened when...

Feb 23, After everything, the number one question we received from fans was: What happened after Day 40? The idea of doing an entire “What. Feb 3, A new book chronicles the designers' viral dating experiment, and the aftermath. We caught up with Walsh and Goodman about love and.

Feb 23, After everything, the...

Feb 15, Truth: Twenty-something sex hasn't changed in 40 years. they'd had intercourse within one day of meeting their spring break hook-up partner. the early 20th century, proper courtship took place in young woman's homes.