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Logged in to Google I get a much more useful result from a real person who seems to carry some authority. Mark Traphagen | Virante.org | @marktraphagen

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1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of siteGoogle+ posts also help you claim more of Google’s valuableSearch real estate. Here’s how we captured 8 of 10 1st pageresults for a week for “backlink removal tool,” a valuable keywordfor our RemoveEm tool that helps sites recover from a Penguinpenalty.Mark Traphagen | Virante.org | @marktraphagen

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Feb 6, 2012Another feature of Google+ posts is that they can not only rank in search but last. This post of mine has been#1 or #2 for “google+ page analytics” for over a year now. Mark Traphagen | Virante.org | @marktraphagen

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We need to stop thinking of social networks as just linear chains of friend connections, just because that’show we experience them. Mark Traphagen | Virante.org | @marktraphagen

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1. Find ConversationsUse Google+’s search to find good conversations on your topic of expertise, and enter in. TIP: On Google+,you don’t have to be circled by someone or circle them in order to comment on their public posts. bit.ly/gplusnetwor k Mark Traphagen | Virante.org | @marktraphagen

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1. Relevance sortSort your circles by “relevance” to find out who engages with you the most. Mark Traphagen | Virante.org | @marktraphagen

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2. RipplesUse Ripples on any post to discover who reshared it, and which of your resharers give you the most reach. Mark Traphagen | Virante.org | @marktraphagen

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2. RipplesIn Ripples, the larger the name and circle, the farther “reach” that person gave your post. TIP: Use theRipples right sidebar to go to the posts of your best influence-spreaders to thank them. That also keeps you inthose conversations about your post. Mark Traphagen | Virante.org | @marktraphagen

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4. Detailed profileFill out your profile in great detail, not only to establish your “creds” with people deciding whether to circle you,but also because your profile provides main keyword clues to Google to rank you in search. Mark Traphagen | Virante.org | @marktraphagen

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5. Google Authorship Google+ Authorship Community: bit.ly/AuthorshipCommunityBe sure to make use of Google Authorship so when you show up in people’s search results because ofpersonalization, their eye is immediately drawn to your result. Also builds your personal brand. Mark Traphagen | Virante.org | @marktraphagen