UK-based John Lewis is all set to welcome two new food concessions – Danish smoothie and juice bar Joe & The Juice and Neapolitan-style pizza brand Rossopomodoro – at its Eldon Square store in Newcastle.

“We’re delighted to expand on our successful relationships with both Rossopomodoro and Joe & The Juice. Customers have always welcomed the introduction of new and exciting places for them to refresh and refuel. Hence, continuing our partnership with Joe & The Juice and Rossopomodoro will allow us to offer another compelling reason for customers to shop with us,” says Alison Smith, head of food service at John Lewis.

Additionally Joe & The Juice outlets are scheduled to open in Bluewater and Watford as well as in John Lewis’s new Birmingham shop, while another Rossopomodoro restaurant is scheduled to open in Kingston and further sites will be announced.

The two food concepts will also have pop-up outlets at John Lewis’s Summer Retreat on the rooftop of its flagship Oxford Street shop. This is part of the British retailer’s plan to introduce 10 restaurants across the UK store network over the next year.

“We are very excited to be continuing our relationship with John Lewis, starting with our new outlet in Newcastle. We hope to continue to offer extraordinary experiences to all of our new customers,” adds Patrick Engbo, UK manager at Joe & The Juice.

“At Rossopomodoro we are very excited and proud to work with John Lewis to bring our authentic Neapolitan pizza and food to new customers in Newcastle. We share with John Lewis a passion for great products and outstanding customer service and look forward to working together to serve new communities,” states Mario Romano, marketing director at Rossopomodoro.