About

Recently featured in SND

Read the recent interview I did for the Society of News Design: www.snd.org

Introduction

Unlike other professional sports, baseball is played upon fields that vary in size from park to park. With the exception of the infield diamond, where strict rules regulate the dimensions, no two ballparks are alike. From the geometry of the field to the distance of the outfield fences, the cathedrals of baseball exhibit their own unique characteristics, making each a singular gem among the fields of baseball.

About this Series

THIRTY81 is an ongoing design study focused on the ballparks of Major League Baseball, highlighting and celebrating the qualities that make each venue unique.

The Ballpark Posters is the first of several series that will be created around the Thirty81 core theme. This series consists of 31 minimally designed posters — 30 individual 'Ballpark' posters representing the current Major League venues and one 'Index' poster specially designed to illustrate the variety of field geometry by overlapping the outlines of all 30 ballparks around a common infield pattern.

Print Details

Each two-color Ballpark serigraph will measure 18" x 24" with the image masterfully printed on 100# Recycled White paper from the French Paper Company.

The 'Index' poster — also measuring 18" x 24" — will be printed using three colors (20% grey for the infield and typography) on 100# Recycled White French Paper.

Production and Shipping

The fine folks at Vahalla Studios have been selected to screen print all 31 poster designs. Widely known for their craftsmanship and superior quality, their enthusiasm for this project and valuable advice have been a considerable source of confidence.

Final prints will be rolled and shipped via USPS in heavy duty tubes to your door. Currently, only backers in the contiguous United States can be accommodated at this time. Alaska, Hawaii, Canada and other International orders may be accommodated at a later date if funding is remarkably successful.

Funding

Due to the extraordinary nature of this project I must commit to printing a minimum quantity of each of the 31 poster designs. For example, if only one person backs the 'Marlins Ballpark' poster, I must still print a minimum of 50 editions. As a result, the project requires significant kickstart funding to ensure all reward commitments are met. Most funds will go to printing and shipping the rewards, with a bit left over to cover incidentals — and perhaps a few beers at the game.

The Goal

The goal of this poster series is to provide footing and momentum that will enable the broader scope of the THIRTY81 Project to move forward.

Posters & Rewards

Below are thumbnails of all 31 posters in the series (click on the image for a larger version). Ballparks are listed alphabetically, alternating between the American and National Leagues.

Rewards are broken into five categories (see reward sidebar for specific details):

$5 ePACK : Digital eBook of all 31 Poster Designs.

$30 ONE-PACK : Any 1 poster of your choice + eBook.

$55 TWO-PACK : Any 2 posters of your choice + eBook.

$80 THREE-PACK : Any 3 posters of your choice + eBook.

$1,200 - LIMITED ARTIST PROOF EDITION : All 31 Posters + eBook.

The THIRTY81 Project is not associated with Major League Baseball or its affiliates.

Risks and challenges

As an experienced graphic designer, I fully understand the production process from design to print. All 31 posters been designed and are 'press ready'. The main challenge will be the organization and logistics of shipping 31 designs over a brief period of time. The goal is to begin shipping rewards to backers by the start of the 2013 World Series (October 23) with all commitments fulfilled by mid-November.

Kickstarter is not a store.

Pledge $30 or more
About $30

:: ONE PACK + eBOOK :: You will receive one poster of your choice, rolled and shipped in a sturdy mailing tube anywhere within the contiguous United States. You will also receive receive the downloadable eBook containing all 31 poster designs.

Kickstarter is not a store.

Pledge $55 or more
About $55

:: TWO PACK + eBOOK :: You will receive two posters of your choice, rolled and shipped in a sturdy mailing tube anywhere within the contiguous United States. You will also receive receive the downloadable eBook containing all 31 poster designs.

Kickstarter is not a store.

Pledge $80 or more
About $80

:: THREE PACK + eBOOK :: You will receive the three-pack of your choice OR any three posters of your selection, rolled and shipped in a sturdy mailing tube anywhere within the contiguous United States. You will also receive receive the downloadable eBook containing all 31 poster designs. :: TO ADD MORE POSTERS TO YOUR PLEDGE, SIMPLY ADD $25 PER POSTER ::

Kickstarter is not a store.

Pledge $1,200 or more
About $1,200

:: LIMITED SIGNED AND NUMBERED 31 POSTER 'ARTIST PROOF' EDITION + eBOOK :: You will receive a signed and numbered 'proof' edition of all 31 posters in the series presented in an archival box shipped anywhere within the contiguous United States. All posters will be stamped, numbered, and personally signed on the back. The set will also include a custom certificate of authenticity. This exclusive set is limited to 30 editions worldwide, 20 of which are being made available to Kickstarter backers (Edition numbers 6 through 25 are available on a first come basis).

You will also receive the downloadable eBook and my eternal gratitude in the form of a personally hand written note.