Daily Paper

In 2010, three childhood friends from Amsterdam decided to dive into the world of fashion by starting their own clothing label.The idea was to authentically represent our African heritage through contemporary fashion. Our first collection of African influenced garments was launchedin 2012. It immediately gained interest from respectable global retailers .

We know i t takes people with different ideas, strengths and interests to make our brand improve. Over the years we’ve collaborated with respectable artists and brands. We choose to work with innovators that share a similar vision to create unique products that embody both identities .

Africa is our foundation.

Daily Paper strives to capture and perpetuate the diversity of African cultures with a modernised approach. We draw inspiration from our heritage and dream about
possibilities . We translate our vision of cultural evolution into contemporary fashion

We start each collection with a story. A story about our motherland. A story about people. Wether individuals , tribes or civilisations . Their ideas , customs and
behaviour . A story about regions, lands and countries. Their beauty, diversity and
uniqueness. We combine the essence of these cultures with our passion for modern day streetwear and knowledge of global fashion trends.