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Rideout joins McCann

McCann Worldgroup Canada has appointed Dustin Rideout to the position of chief strategy officer in its Toronto office. He was most recently head of brand and fan experience at Maple Leaf Sports & Entertainment. Prior to that, Rideout was senior vice-president of strategy at Sid Lee. He was also director of digital strategy at Leo Burnett, a senior account director at Triball DDB and an account director at Wunderman. He has also worked at Research in Motion and Abebooks.com.