SYNOPSIS

After decades of sold out shows and international recognition, musician Gilberto Gil embarks on a new kind of world tour through the southern hemisphere. From Brazil to Australia and South Africa, Gil continues the work he began as Brazil’s first black Minister of Culture – promoting the power of cultural diversity in a globalized world and sharing his vision for our future: a diverse, interconnected planet filled with hope, exchange…and of course music! [ TEASER ]

THE MULTY-TERRITORY RELEASE

Viramundo: a musical journey with Gilberto Gil, a music documentary, has been released simultaneously or quasi-simultaneously since April in 10 European countries : Benelux, France, Ireland, Italy, Lithuania, Luxemburg, Netherlands, Poland, Portugal and United Kingdom.

THE DAY AND DATE RELEASES

Viramundo: a musical journey with Gilberto Gil has been released simultaneously or quasi-simultaneously in theaters and on global (iTunes ) and local VOD platforms.

COMMON AND TRANSVERSAL MARKETING AND TOOLS

Transversal marketing services and common marketing strategies have been outlined. They enable mutualized marketing costs and tools (poster & trailer). A single community management strategy, complementary graphic design tools and a few shared-impact events were also set up.

FOR AN OPTIMISED EXPOSURE

This mutualization is then strengthening the Viramundo local and transversal visibility, since financial and operational resources have been gathered and focused on the releases.