Discovering Life Through Good Wine and Good Food

Tag: Social Media

Do you really know who your customers are? When it comes to selling wine, it is easy to think that your customer is anyone who drinks wine. But, that's not necessarily the case. Wine can actually be a pretty personal choice - some buy for cost, others it's loyalty to a certain region, grape or … Continue reading How well have you defined your customer?

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My brother and I want to take our blogging in a new direction this year, including using video blogs. And since we live in two different cities, we plan on using technology to our advantage and taste wine together online. Let's just say, video blogging is a lot harder than it looks. Our thought: split screen … Continue reading The Top 5 Things I Learned From My First Video Blog

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Using Twitter is harder than it looks. And I am not talking about keeping your tweets to under 170 characters. Being active on Twitter takes time and engaging on Twitter takes nerves. I wrote my initial post, wondering why Wineries were not engaging with their followers and consumers. I am sure that anyone who looked … Continue reading A Deeper Look into How Wineries are Using Twitter Part 2

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Social Media has been around for a while, but its use and power have really only recently been discovered. Granted, there have been the few smart companies and professionals that have been using these tools since their birth, but for the rest of us, this is all pretty new. I recently read an article in … Continue reading A Deeper Look into How Wineries are Using Twitter Part 1

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The FTC has decided to review its policy in regards to alcoholic beverage company advertising and social media. OK, makes sense - I am sure it is antiquated, as-are most government policies and regulations. However, it looks like the government may be taking it a bit too far - in an article by Michael Doyle, … Continue reading Winery Advertising, Social Media and the FTC

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I came across a post by Joe Roberts, discussing Social Media and Wineries. While I am new to the wine industry, I am not new to social media. I have been working at a social media company for the past two years. I agree with Roberts, social media is important for wineries (well any business, … Continue reading Wineries and Social Media Challenges