"This new wrist strap is making me rethink How I've been wearing watches"

"This Band Will Literaly Change How You See Your Watch"

WHY MAKE THE SHIFT?

As avid runners, we see how gear has evolved to help us perform better, including our watches which deliver a torrent of information.

We simply asked: Why is this information not in our natural line of sight when we’re running? We want to see and interact with our metrics while staying focused. We want to use our energy on running and seeing the road ahead, not on our watch.

SHIFT makes it easier to see your stats, press buttons, and process information so you can RUN BETTER.

See & Hear What Others Are Saying

“Anything that makes life easier during a race or training is what I want.”

~Sean Becthel, Former Pro Triathlete, Personal Best Coach

“I have been testing it today, and I really like it as it makes seeing split times so much easier! My watch is in a much better angle with the SHIFT band, and glancing at it and pushing the correct buttons is so much more natural.

It is also really easy to put on/take off, and super light and comfortable. I am recommending this to all of my training buddies!”

— Camilla Richardsson, Finnish National Team

“An essential tool for anyone who checks their watch for information during exercise.”

“PEANUT” HARMS , former US Olympic Coach and USATF World Cross Coach

“The Shift band positions your watch at the optimum angle and stays in place throughout your run. Convenience and safety makes Shift a great product.”

TERRY WARD, Runner’s World - Coach of the Year CIF Model Coach of the Year (CIF’s highest award)

See SHIFT in Action

Introducing SHIFT

First Impressions @NYMarathon

Putting SHIFT On

SHIFT Features

HEART RATE

You can use SHIFT with LED style heart rate monitors. This includes the Apple Watch and Garmin Fenix 3, 225, 235, 735XT. We have tested the HR functionality thoroughly. A local shop told us they believe the HR is more stable because of less pooling of sweat.

COMPATABILITY

SHIFT is delivered with adapters to perfectly fit Apple Watch, and most Garmin watches. Watches with spring-pin connections, e.g. Pebble are also compatible. See COMPATIBILITY OVERVIEW

ULTRA-LIGHTWEIGHT

Comfortable and snug fit that weighs approximately 50% less than e.g. the Apple Watch Sport band.

MATERIALS

Designed in Norway, SHIFT has durability and comfort at its core. It uses the same Viton material used in the Apple Watch and Nike+ Sport bands.

LEFT & RIGHT

SHIFT flows with whatever side you favor, offering an easy fit for both left- and right-handed users.

EASY ON/OFF

SHIFT goes on and off easier and faster than a normal band. When it’s on, it is secure- You’re going to love it, we promise.

MAXIMUM ADJUSTABILITY

SHIFT has an adjustable strap that fits petit to large size wrists and comes with multiple loop sizes to ensure custom fit.

ORDER YOURS NOW!

SHIFT TM

The watch band for runners

$39.99 The Shift™ watch band comes with an adjustable band and multiple loop sizes for a custom fit on petite to large-size wrists.

*Apple Watch is a registered trademark of Apple, Inc. Pebble is a registered trademark of Pebble Technology Corporation. Galaxy Gear is a registered trademark of Samsung,Inc. Garmin is a registered trademark of Garmin Ltd. Suunto is a registered trademark of Suunto Oy. Powered by MITO Studios