Evaluating distance-based clustering for user (browse and click) sessions in a domain-specific collection

1 Department of Communication and Psychology, The Faculty of Humanities, Aalborg University, VBN2 E-learning lab, The Faculty of Humanities, Aalborg University, VBN3 Communication and culture in professional context, The Faculty of Humanities, Aalborg University, VBN4 Sundhedskommunikation, The Faculty of Humanities, Aalborg University, VBN5 The Faculty of Humanities, Aalborg University, VBN6 Portland State University7 HIOA8 Portland State University

DOI:

10.1007/s00799-014-0117-z

Abstract:

We seek to improve information retrieval in a domain-specific collection by clustering user sessions from a click log and then classifying later user sessions in real time. As a preliminary step, we explore the main assumption of this approach: whether user sessions in such a site are related to the question that they are answering. Since a large class of machine learning algorithms use a distance measure at the core, we evaluate the suitability of common machine learning distance measures to distinguish sessions of users searching for the answer to same or different questions. We found that two distance measures work very well for our task and three others do not. As a further step, we then investigate how effective the distance measures are when used in clustering. For our dataset, we conducted a user study where we had multiple users answer the same set of questions. This data, grouped by question, was used as our gold standard for evaluating the clusters produced by the clustering algorithms. We found that the observed difference between the two classes of distance measures affected the quality of the clusterings, as expected. We also found that one of the two distance measures that worked well to differentiate sessions, worked significantly better than the other when clustering. Finally, we discuss why some distance metrics performed better than others in the two parts of our work.