Just eat.ie

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Transcript of Just eat.ie

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Justeat.ie is the Irish branch of the global online takeaway ordering service.

It operates in 13 countries worldwide

Established in Denmark

Based solely online via their website, with an additional app IntroductionJusteat.ie's main digital marketing service is provided through their website.Easy to use and follows a 3 step process.Offers a wide variety of fast food take aways, ranging from Chinese cuisine to gluten free.They regularly offer discount codes and run competitions through their website.Justeat.ie's Facebook page has 86,225 likes.Brand PromotionLinks to other social media sitesPromote different restaurants and cuisinesInteraction with consumers by running regular competitionsAlso provides information on different promotions and discounts etc.Marks special occasions, eg. Mother's Day11,800 Twitter followersCompetitionsDirect communication channel between consumers and the companyPromotional codes and offersFirst ordering company offering an appThe app is freeQuick and user friendlyConvenientOffers the same services that are available on their main website104 subscribers603,400 viewsDifferent Justeat ads and promotions of other restaurants

238 people have Justeat in their circle.Links to their other social media sitesInformative and nutritional informationTraffic to this site is not as high

Up to date with current industry trendsPromotions and competitionsIncorporates their other social media sites

Sensation is the response of our sensory receptors to stimuli e.g light, sound etc.How these sensations are selected, organized and understood or interpreted is called perceptionExposureRefers to the degree in which people notice stimuli or are exposed to stimuli. (Solomon (2010), Tyagi & Kumar (2004), Schiffman, Hansen, & Kanuk, (2008)) Attention Stage:During this stage, any information deemed important enough to process is processed. (Tyagi & Kumar (2004), Schiffman, Hansen, & Kanuk (2008))

Interpretation or Comprehension Stage:This stage often uses memories to interpret the information garnered from the previous stages to form associations and perceptions.Justet.ie and the Perceptual ProcessExposure and stimuli: Mostly Visual in Nature

Justeat.ie ensure that their brand is committed to consumers' long-term memories with the use of their many up-to-date social media sited, emails and the display of the logo.Dilemma: How to transfer a brand to consumer's long-term memory?Conclusions and Recommendations for Justeat.ie