14 Competitive Intelligence Tools (aka How to Spy on Matt Cutts)

One of my favorite sessions at PubCon is the Competitive Intelligence panel. I thought you might like to see the slide deck I used–complete with a list of 14 tools I recommend for spying on your competition.

– http://www.archive.org – Can be useful if they have been business for a long time. You can see how they were (say 3-4 years back). What changes they made in their pricing/services and so on.

– Aiderss.com – Helps you to find out which of your competitors’ posts and topics are engaging people. This should provide you with a list of topics that you should probably be covering in your own site.