When you release your first email blast of the year year, how many customers will take the time to open it? According to the email service Mail Chimp, it may not be very many. Across industries ranging from Retail to Sports, Software, and e-commerce the service reports that average open rates for emails tends to be just over 20% , making it likely that roughly 4/5 of your customers are deleting your emails out-of-hand as well.

While it is too much to expect that every recipient will open every marketing email you release, here are some strategies to help increase your open rates and maximize the effectiveness of your email campaigns.

When visitors stop by your car wash, are they receiving good service? Are they making a connection with your facility? Do they leave with a smile and a positive impression? Ensuring that each customer’s experience is as memorable as possible can be a challenge, and one that ultimately comes down to a single factor: