OpenX Named a Top 10 Company on Forbes’ America’s Most Promising Companies List

OpenX Software Ltd. (OpenX), a global leader in digital and mobile
advertising revenue products and services, today announced it has been
ranked number 7 on Forbes’ America’s
Most Promising Companies List. The annual Forbes list
features 100 privately held companies that have demonstrated great
promise and growth (sales and hiring) and inclusion is based on the
excellence of a company’s management, team and investors, its market
size and key partnerships. The full list was posted today on Forbes.com.

"We are very honored to receive this prestigious accolade," commented
Tim Cadogan, chief executive officer, OpenX. "It is an important
recognition of OpenX's strong growth and our future potential. Above all
else, that growth and potential hinges on the value we deliver to our
customers globally. We're pleased with the progress we've made building
the most comprehensive ad revenue platform. But we are even more excited
about our future path and the strong pipeline of new products we are
bringing to market for both online and mobile advertising. We've
assembled a terrific team and recognition like this further increases
our motivation to fulfill our vision: unleashing the full economic
potential of digital media companies."

OpenX’s products enable digital media companies to maximize their ad
revenue on any digitally connected screen. The Company has grown very
rapidly achieving more than 100% year-over-year revenue growth in both
2011 and 2012, achieving $153M in revenue last year, and recently
closing a $22.5M Series E funding round led by Samsung Venture
Investment Corporation. With its latest round, OpenX has now raised more
than $70 million from the venture arm of the world’s largest mobile
device and electronics manufacturer (Samsung Venture Investment
Corporation), the venture arm of one of the world’s leading Enterprise
software manufacturers (SAP Ventures), and leading U.S. and European
venture capital firms, including Accel Partners and Index Ventures.

In the last year, OpenX also completed two highly strategic acquisitions
- LiftDNA and JumpTime - both of which further OpenX’s mission to
maximize ad revenue for digital media companies. To drive this growth,
during 2012 OpenX doubled its team to more than 260 employees, expanded
to five datacenters on three continents and opened new offices in New
York, London and Tokyo as well as opening a new 45,000 square foot
headquarters in Los Angeles.

A key driver of OpenX’s growth has been the global adoption of its
pioneering Real-Time Bidding (RTB) exchange, OpenX Market (Market).
OpenX was one of the first proponents of RTB and is now one of its
leading providers: Market now processes more than one million bids per
second at peak. Now 95% of the nation’s leading advertisers participate
in OpenX Market. Also in 2012, OpenX served nearly four trillion ad
transactions, a 300% increase over 2011. Moving forward, OpenX plans to
focus on additional M&A activity, international expansion and broadening
adoption of its digital revenue platform.

Over the course of six months, thousands of applications were reviewed.
In order to assess the substantial volume of applications, Forbes
used specialized software to scan 45,000 sources to measure the health
of companies under consideration.

CIO, CTO & Developer Resources

About OpenX

OpenX is a global leader in digital and mobile advertising technology.
OpenX’s vision is to unleash the full economic potential of digital
media companies. OpenX products, including OpenX Enterprise, OpenX
Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service
platform by combining ad serving, an ad exchange, a Supply Side Platform
and content valuation.

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