News

CONEXPO 2020 - Lift It. Shift It. Own It!

Franna®—A Terex brand and Australia’s leading manufacturer of mobile pick and carry cranes—will make their debut at CONEXPO-CON/AGG 2020, North America’s largest construction tradeshow under the concept ‘Lift It. Shift It. Own It!’. The Franna team will be located at Terex booth #F7376 in the Festival Grounds at the exhibition, which will take place on 10-14 March 2020 at the Las Vegas Convention Center.

Commenting on the upcoming show, Danny Black, General Manager at Franna said “CONEXPO-CON/AGG 2020 is the perfect platform to showcase our unique product offering to a truly global audience. Our team is looking forward to meeting with customers to discuss the features and benefits of our cranes.”

Lift It. Shift It. Own It!
Explaining the Franna concept for Conexpo 2020, Dermot McCracken, Marketing Manager at Franna said, “Frannas are the most utilised mobile cranes in Australia due to their strong lifting ability and unrivalled versatility. As well as supporting core applications like mining and construction, these machines are used to lift almost anything that is too heavy to be lifted by hand – hence the term lift it and shift it. Having one crane with the ability to cater for many different applications opens up a lot of doors for our customers, and we are very excited to share this with the rest of the world.”

AT 22
On display at the Terex booth #F7376 will be Franna’s popular AT 22 model—a mid-sized, mobile pick and carry crane with a maximum lifting capacity 24 US tons. Boasting maximum safety features and superior capabilities than that of other pick and carry cranes in the field, the AT 22 is a logical choice for customers who cover a wide range of applications. Key features and benefits of the machine include:
• 24 USt at 4’ 7” radius
• 1.8 USt at 51’ 10”
• 55’ 9” maximum hook height
• 18.5 USt capacity on 4 part hook block
• Single line pull 4.6 USt
• Dynamic LMI (patent protected)
• Unique boom head design allows for maximum clearance
• Easy access to all key maintenance points
• Modern cabin design ensures maximum comfort for the operator

Dermot McCracken continues, “The first AT 22 export arrived in the US towards the end of 2018 and has generated a lot of interest in the North American crane market, so we are very excited to showcase it to visitors at Conexpo 2020.”

Dynamic LMI
As with all Terex brands, safety is the number one priority at Franna. First released in 2013, Franna’s patented Dynamic LMI remains as a pillar of safety, underpinning the electronic control and user experience offered today. The system is designed to offer ‘real-time’ calculation of rated capacity taking into account boom configuration, as well as chassis articulation, pitch and roll, enabling continual assessment of structural limitations, forward stability and side stability.

Increased resolution of rated capacity is made possible by finer measurement of articulation pitch and roll angles, allowing for improved machine capability compared to previous generation LMI systems. When operated on a jobsite over undulating terrain, the rated capacity will be updated continually, providing instantaneous information on the percentage utilisation of the machine (0-100% of available capacity). When operating on a side slope or undulating terrain, operators are no longer required to manually calculate a reduction of rated capacity; the Franna Dynamic LMI does that.

International Distributor Opportunities
Franna has opportunities for ambitious dealers who would like to grow their businesses by adding the iconic pick and carry brand to their portfolio. Thomas Coulter, Franna International Sales Manager states, “We believe the best way to sell and support the Franna product internationally is through a global dealer network. The dealership model has proven to be very successful within the Terex Materials Processing division, providing local parts and service support to customers. I am keen to talk to potential dealers at Conexpo and educate them on the benefits of adding Franna pick and carry cranes to their existing equipment portfolio.”

To arrange a meeting with Thomas, email [email protected] or drop by booth #F7376 during the show.