Any single or group of thematically-related on-air spot(s) that integrate a sponsor/consumer brand. Campaign entry

Min 1, Max 3

90 sec each

Video

O02

BEST MARKETING VIDEO / SIZZLE REEL / SNEAK PEEK PRESENTATION

Any non-broadcast video-based promotion. Single entry.

1

180 secs (edit accordingly)

Video

O03

MOST OUTSTANDING MARKETING INITIATIVE (IN-HOUSE)

Any example of an innovative and effective marketing initiative promotion. Must be produced entirely by the in-house staff team. Campaign entry.

Min 2, Max 5

120 secs and/or 2MB (PDF for Print)

Video

O04

MOST OUTSTANDING MARKETING INITIATIVE (OUT-OF-HOUSE)

Any example of an innovative and effective marketing initiative promotion. Must be produced primarily out-of-house (agency/creative company or vendor). Campaign entry

Min 2, Max 5

120 secs and/or 2MB (PDF for Print)

Video

O05

BEST ON-AIR IDENT DESIGN (IN-HOUSE)

Any on-air ident. Up to 3 related examples and compiled as one video. Must be produced entirely by the in-house staff team. Single entry

1

90 secs

Video

O06

BEST ON-AIR IDENT DESIGN (OUT-OF-HOUSE)

Any on-air ident. Up to 3 related examples and compiled as one video. Must be produced primarily out-of-house (agency/creative company or vendor). Single entry

1

90 secs

Video

O07

BEST ORIGINAL LOGO DESIGN

Any original logo design. Single entry.

1

30 sec or 2MB PDF

Video

O08

BEST CG ANIMATION

Best computer generated animation design (2D or 3D). Single entry.

1

90 sec

Video

O09

BEST TRADITIONAL ANIMATION

Best use of claymation, cut-out, hand illustration, stop frame or other craft-based technique in an on-air promotion. Single entry.

1

90 secs

Video

O10

MOST OUTSTANDING DESIGN IN PROMOTION

Graphic design excellence in any on-air promotion. Single entry.

1

90 sec

Video

O11

BEST CONTENT OR LONG FORM

A long-form video-based promotion designed to effectively promote a show or series and/or organically embed consumer brand into a content promotional message, creating a compelling and synergistic story. Campaign entry.

1

Min 180 sec, Max 300 sec

Craft

O12

BEST COPYWRITING

Any promotion or print copy that demonstrates excellence in the craft of original writing. Single entry.

1

90 sec or 2MB (PDF for Print)

Craft

O13

BEST EDITING

Any individual on-air promo that demonstrates innovative editing. Single entry.

1

90 sec

Craft

O14

BEST SOUND DESIGN

Any individual on-air promo that demonstrates creative use of music, sound effects, and/or voice. Single entry.

1

90 sec

Craft

O15

BEST ORIGINAL MUSIC COMPOSITION

Any individual on-air promo, titles, channel IDs or interstitial using music composed specifically for the project. Single entry.

Any promotional items (i.e. apparel, merchandise, specialty item or toys). Actual premium/collateral/item must be submitted. Specify in Marketing Object if items are for press, audience or both. Up to 3 related submission. Campaign entry.

Any single poster or press advertising for a programme, network, channel, service or platform. Single entry

Min 1, Max 3

2MB PDF Each

Digital Media

O20

BEST CONTENT FOR DIGITAL

NEW

A single piece of viral/web or mobile content used for promotion via internet. Single entry.

1

180 secs

Multimedia

O21

BEST INTEGRATED MARKETING CAMPAIGN (IN-HOUSE)

Any integrated marketing campaign that uses at least 3 mediums. Eg. On-air, off-air, radio, print, website, outdoor, app, etc. Must include the use of at least 3 different media. Must be produced entirely by the in-house staff team. Campaign entry

Min 3, Max 5

90 secs or 2MB (PDF for Print)

Multimedia

O22

BEST INTEGRATED MARKETING CAMPAIGN (OUT-OF-HOUSE)

Any integrated marketing campaign that uses at least 3 mediums. Eg. On-air, off-air, radio, print, website, outdoor, app, etc. Must include the use of at least 3 different media. Must be produced primarily out-of-house (agency/creative company or vendor). Campaign entry

Min 3, Max 5

90 sec or 2MB (PDF for print)

Special

O23

SOMETHING FOR NOTHING

Any highly creative on-air promo that was produced under USD300 not including the individual's time. Entry must breakdown all associated costs including additional labour & production costs - shooting, audio, editing & design costs, and submit in PDF. Single entry

1

90 sec

Special

O24

BEST WORK NEVER SEEN

Now is the time for everyone to see that brilliant work that your boss or your client just didn't get! Any promotional material which was produced but never made it to air. Please indicate in the marketing objective field the reasons why it was not used. Single entry

1

90 secs

Special

O25

SET DESIGN (PHYSICAL OR DIGITAL)

NEW

Any set design for talk, children's, sports, variety, news programmes, etc. May include single and/or short-lived programme. Entry can be shown by using a compilation of video material to be judged as a whole. Sets can be both physical and built or digitally created. Single entry.