Tag: Quality Score

Not sure if anyone has noticed this when searching with Google Instant turned on. From time to time, it appears Google’s Instant technology malfunctions on delivering accurate display ads. Take a look at the screen shot below and you’ll notice several things:

Target search was “Commercial Carports”

Only four organic results returned

All display ads are for carpeting, not carports

While this may not seem significant for the searcher, this can be for advertisers that get charged with an ad impression thinking their ads are being targeted accurately. Getting incorrect ad impressions can lower CTR (click through rate) thus increasing ad costs or an advertiser getting an inaccurate low quality score. (click image to enlarge)

What are you seeing for search and display accuracy while searching with Google Instant turned on? Comment below…