DMA 2013 Keynoters Showcase Big Data, Blue Sky, and Best Practices

June 10, 2013 — The Direct Marketing Association (DMA) today announced an exciting keynote lineup for DMA2013, The Global Event for Data-Driven Marketers. The conference’s “blue sky” theme, celebrating innovation and new thinking, will be illustrated in keynotes by trend-shaper Nate Silver; two authors on marketing innovation; along with CEOs and founders who do things differently at Kayak.com, Donna Karan, and FourSquare.com. The conference will be held October 12-17, at the McCormick Center West in Chicago.

“This year’s keynote speakers at DMA2013 are bursting with energy and enthusiasm about how data-driven marketers are tapping the amazing wealth of data available to them to create powerful, interactive and integrated customer experiences,” said Paul A. McDonnough, DMA’s vice president of conferences and events. “They know that when marketing data is handled in a smart and responsible way, the sky’s the limit.”

Keynote Highlights

Saturday, October 12

Data: Digits, Dummies and Doubts. Why Data Needs to Be in the Right Hands/Heads

Scott Stratten – President, Un-Marketing

12:45 – 2:00 p.m.

Formerly a music industry marketer, national sales training manager, and college professor, Stratten ran his “UnAgency” for a nearly a decade before focusing solely on speaking at events, guiding audiences through the viral/social media and relationship marketing landscape. He now has over 140,000 people follow his daily rantings on Twitter, and was just named one of the top five social media influencers in the world on Forbes.com.

Sunday, October 13

Who Put the Monkey in the Driver’s Seat?

Dan Ariely – James B. Duke Professor of Psychology and Behavioral Economics, Duke University, Fuqua School of Business

11:30 a.m. – 12:45 p.m.

Ariely will discuss some of the challenges and underlying benefits of irrationalities in our day-to-day life. Using behavioral economic principles as a starting point, he will look at how these irrationalities affect how marketers engage consumers and their behaviors both in the workplace and in their personal lives.

Monday, October 14

Listen to the Data

Terry Jones – Chairman, Kayak.com, Founder, Travelocity

8:45 -10:25 a.m.

If you want to lead, you have to innovate – and to innovate, you need to listen to the data. Find out how you can build a culture of innovation by listening to the man who used data to bring us Kayak and Travelocity. In this featured keynote presentation, Terry Jones will reveal why the “two-pizza” team,” the “dot corpse,” and “breaking through the Bozone Layer” are essential to innovation. Find out what you need to know now for success in this complex, digital world – where innovation is born from failure.

Big Data – Powerful Predictions through Data Analytics

Nate Silver – Founder, FiveThirtyEight.com and Author, The Signal and the Noise

5:00 – 5:45 p.m.

Is Big Data rocking your world yet? Or is it just more noise? Today’s leading statistician and “spreadsheet psychic” Nate Silver, says, “Don’t blame the data.” Find out why from the master himself. When Silver takes the stage for an exclusive keynote address. Hear him talk candidly about modern prediction science and the extraordinary possibilities of turbo-charged computing power when combined with creative analytics.

Brands, solution providers, agencies, analysts, and marketing executives are all consumed with marketing’s next wave. Where are the Internet and marketing technologies taking us? How can we leverage the game-changing developments of a modern data-driven marketing mix? Join today’s leading business figures with a stake in this mix and hear first-hand their perspectives and analysis on upcoming trends and its impact on business and the data-driven marketing landscape.

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.