Followformation makes sense out of following on Twitter

There's a new app on the Vancouver Twitter scene. Followformation launched today and promises to help Twitter users quickly follow people that matter in their areas of interest.

Followformation is meant for Twitter users that would like to make sense out of following. For new Twitter users, who to follow can be especially intimidating. Followformation helps social media newcomers simplify the first few steps by slicing Top Twitter users into popular categories and automating the entire following process.

Users are able to choose their areas of interest (Celebrity, TV, and Entrepreneur for example), preview the people in these categories, and follow them in bulk (10, 20, 30, 40, or 50 at a time).

Followformation will be building an advertising platform that will allow companies and individuals to bid on featured positions in each category. Don't worry, bidders will be pre-approved based on a set of criteria that are designed to preserve the quality of the users in the formation pool.

Followformation was created by Vancouver's Aer Marketing Inc., a web startup founded in 2008 by four University of British Columbia students. The company plans to expand Followformation's following concept to other social networks like Tumblr.

Aer Marketing Inc. is a fringe marketing design firm. We develop highly usable web interfaces with equally usable content management systems for trailblazing organizations and companies. We also design, develop, and launch web applications for the social media sphere.
Followformation is an Aer project and was created to help Twitter users quickly follow the top people in the areas of this...
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Followformation is a Twitter tool that helps users follow the top people in the areas of their interest. Users are able to choose their categories of interest and preview the people in these categories. Users can also create a custom category if it is not on the current top list.
Followformation also has a unique advertising platform called the "formation" that allow companies and individuals...
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Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not running Canada's leading technology media property, Rob can be...
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