FOUR:Use interactive technology experiences as a lead collection tool. Experience Technology is broad, and is used to attract and engage people at your booth. Make that work for you by integrating data collection and lead info questions into the experience. Quick and easy lead questions can be integrated into an interactive game. If emailing a digital photo from an interactive photo booth, ask a couple key lead questions as part of the email form participants fill out. Look for Experience Technology that integrates with badge scanners and other data collection tools, to track dwell times, and interest, for personalized outreach.