Chester Raise the Style Stakes for Boodles May Festival

In celebration of style and elegance, Boodles May Festival plays host to not one but two Best Dressed Competitions this year.

The festival gets off to a stylish start with Chester’s first Mens Best Dressed competition on the 118BET Chester Cup Day, Wednesday 10th May. One fashionable gent will win a tailored suit from Style Partner Gieves & Hawkes, with two runners-up taking home prizes from Blue Air courtesy of judges The Essential Journal as well as Chester Racecourse.

Rich Singleton, founder of The Essential Journal says “We are looking forward to working with partners Blue Air and Gieves & Hawkes on presenting the winner with a prize that commends their chosen ensemble.”

The Boodles Ladies Day Best Dressed Competition takes place on Thursday 11th May and is a chance for the stylish ladies of Chester and beyond to show off their style from hat to heel. One chic lady will win £3000 worth of Boodles Jewellery with second and third prizes from Chesters style partners Laura Apsit-Livens and Abi Fisher.

Boodles Chairman Nicholas Wainwright said, “Boodles is delighted to offer an exciting, luxury Boodles experience to the winner of the Best Dressed Prize on Ladies Day at the Boodles May Festival 2017. The winner will be offered the chance to arrange a champagne appointment and jewellery viewing at Boodles showroom on Eastgate Street in Chester and the chance to pick out a piece of fine jewellery up to the value of £3,000 to take home. The Boodles lady has a timeless elegance and the judges will be looking out for the same flair in the racegoers on Ladies Day. Good luck!”

To enter, racegoers must simply have their photograph taken between 11.30 & 14.15 by one of our Best Dressed teams either roaming or at the Best Dressed Flower Wall in the Paddock area and enter their details.

Our stylish panel of judges will then select the finalists who will be contacted before 3pm to make their way to the parade ring for the big reveal. It’s not just about the outfit, our judges are looking for the whole package. So, dress to impress, make a maximum effort and show creativity in coordinating your raceday outfit.

Those wishing to see more during the build-up can engage with the hashtags #BMFMensBestDressed & #BMFBestDressed, an online gallery will be available post racing.