The Beijing International Film Festival is a large-scale film event hosted by the General Administration of Press, Publication, Radio, Film and Television of China and the People’s Government of Beijing Municipality and presented by the Film Bureau of the General Administration of Press and Publication, Radio, Film and Television and the Beijing Municipal Bureau of Radio, Film and Television. It has been held annually for three years since its founding in 2011. Centered on the principles of “Share the Screen, Shape the Future”, the festival aims at internationalization, professionalism, and innovativeness as well as being high-end and market oriented. It builds platforms in order to promote the development of China’s film industry and improve Sino-foreign exchange, trade and cooperation in film. So as to bring all the benefits and wonders of culture to the public, the festival strives to forge itself into an event fostering worldwide cultural exchange with “international quality, Chinese characteristics, and Beijing style”.Over the last three years, the BJIFF has accumulatively attracted over ten thousand invited guests and millions of attendees. Beijing screening events have screened almost 800 films a total of 1,600 times. Eleven themed forums have been held at which 61 celebrated film personages have spoken to share their experience, including Mark Mueller, James Cameron, Luc Besson, John Woo, Peter Chan, Keanu Reeves, Han Sanping, and Paul Hanneman. The film market has accumulatively attracted nearly 7,000 industry professionals from approximately 1,800 film companies and organizations, and its total of 16.798 billion yuan in market contracts holds the record for trade at a Chinese film festival. Over 2,000 journalists from almost 300 countries have covered the festival.