Well, it’s not quite a milestone. It’s actually only 6,5 years. But it feels like a lifetime.

But here we are, still going strong and growing every year. Why we are celebrating 6,5 years? Well, in December, where our birthday actually is, we don’t have time to celebrate properly. And it’s right on the tail of Black Friday and Cyber Monday. People are generally shopped out. So we decided to move it to the summer where we have more time to give some great deals to our loyal and (hopefully) new customers.

It’s especially thanks to our regular customers that we are still here. Without them we would not exist today. And I believe in ensuring that they get a first class treatment every time they get in touch. But also ensuring that every new customer is treated like a potential return customer.

So, back to our Birthday. We decided we wanted to make some offers that beat anything we have done before. and to make it colourful and fun. Well, it’s definitely all that. And with up to 40% of many of our most popular products, it’s not about profit but getting our name out there and showcasing the big selection of caviar that we can offer.