A double print campaign that demonstrates the product effeciency for a depilation product.
On one print you have a very hairy leg (I assume) and on the other you have the hair stuck on the print page.
When you open the double page some glue is reproducing the action of depilating.

If you want to know more about the creative use of the double print page in advertising, please visit this print campaign for a
coffee, this print campaign for a porn magazine, and this print
campaign with an ass.