SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. few statistics….

To provide them a blueprint to follow as they take these first critical steps I have produced a new white paper — ap(p)tly titled Achieving App Impact: Using SMS to encourage interaction, drive loyalty (sponsored by Tyntec, a global mobile interaction service provider). Supercharge marketing with SMS. Today, SMS can reach over 5.4 CLICK HERE TO DOWNLOAD. trillion in 2007.

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RECENT POSTS

AUGUST 13, 2014
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SOCIALFISH[Data, SMS] What You Need to Know Before You Install Facebook’s Messenger App

JUNE 25, 2014
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CONVINCE & CONVERT[Data, SMS] Everything You Need to Know to Run a Successful SMS Marketing Campaign

JUNE 4, 2014
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IDACONCPTS[Data, SMS] Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

'While email marketing and social marketing might be stealing some of the digital limelight as of late, by no means does this infer that SMS marketing has lost its place as a leading advertising platform – on the contrary. Breaking down the biggest grow sectors finds that search advertising accounts for the largest share of mobile local media ad spend, followed by display and SMS marketing.

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MOBILEGROOVE

DECEMBER 17, 2012

[Data, SMS] Mobile: More Than Roll Of Dice For Caesars Las Vegas

Second, SMS is mainly used to reach consumers that are in market — sending them exclusive offers, deals and reminders. SMS is an important factor for engagement,” he said. His quarterly mobile data reports are chock-full of key data points and his events — where MobileGroove is a media partner — are must-attend and standing-room-only. But there is a bar to reach.

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MOBILEGROOVE

AUGUST 5, 2011

[Data, SMS] The Social Impact of Social Networks; SMS Best Practices List

The Pew Internet Project is consistently a source of valuable data and this week the organization has again produced fascinating research into how technology is changing our lives. How I See It: Pew once again delivers us important data points, but has chosen not to break out the mobile numbers. m fortunate to work with Hipcricket, long a leader in marketing via SMS. million.

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CONVINCE & CONVERT

JUNE 25, 2014

[Data, SMS] Everything You Need to Know to Run a Successful SMS Marketing Campaign

'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. ve found SMS CTA’s in the fine print far too many times.

billion in lost SMS revenue last year. “Tapping into the creativity of app developers, forming industry-wide collaborations, and leveraging their usage data and strong relationships with subscribers are the key ways for operators to ensure that they hold their ground in the messaging market.” In South Korea, for example, the staggering popularity of social messaging services such as KakaoTalk and Daum’s MyPeople have driven down SK Telecom’s SMS traffic considerably. How can mobile operators hold their ground? ” Read the press release. In a word: buoyant.
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[Data, SMS] Forbes Story on SMS-Based Social Messaging Platform SMSGupShup.

» Forbes Story on SMS-Based Social Messaging Platform SMSGupShup Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! was recently quoted in a Forbes story on SMS-based social networking platform SMSGupShup. have written before that its problematic to compare SMSGupShup to Twitter because SMSGupShup is essentially a group SMS service. Unlike Twitter’s “web-first (or, perhaps, “app-first ) platform, SMSGupShup has built a “SMS-first social messaging platform. “SMS is the http in the emerging market.
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Quora , the nascent question and answer site founded by a small team of former Facebookers, has expanded its mobile capabilities in the last week with the addition of posting questions by SMS, letting you interact with the service via text message, starting initially with US support. While remaining primarily desktop Web centric, this addition opens the door for mobile question posting for impulse queries, and mirrors the heavy reliance on SMS from another Valley high-flier, Twitter , who continues to count its texting users among the most active and most loyal. Quora
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How many of you have seen those “sorry, our mistake” emails from well-intended marketing teams who mixed up their data or their content? Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Marketing automation, what is it?
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SMS was third (with 15% of instances) and instant messenger 4th (12%). Sharing by email or SMS is more difficult – you need to copy the link, open the relevant program, find who you want to share it with and then send the link. Social media tools remove many of these steps and, although we don’t have any timeseries data on this, I would hypothesise that the volume of all news stories shared has increased as the amount of sharing via social media has increased. Image by Denis Dervisevic via Flickr. These statistics should not, in themselves be surprising.
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