Building SMART EVENTS™: How to Collect and Use Event Intelligence

On average, companies are spending 9%1 of their annual budget on meetings and events – but all too often, they may as well have on a blindfold. Creating a data strategy to dissect your meetings and events will lead to better business decisions and justifiable actions for future event planning.

Join us for a webinar to learn what type of data to collect, such as attendee intelligence and statistics on sales leads, and when you should collect it. You’ll also hear key ways to use event data - for example, improving session content gathered from attendee survey feedback.

Attend this webinar to explore the role data plays in your events:

Consolidate now: having all of your data in one place gives you a complete view of your meetings and events

Shape the future: take the data you have today to build better events every time

Come together: how event organizers can work better with attendees and sponsors based on behavioral data

Register for this webinar today and discover why event data is critical to managing and enhancing your meetings and events, as well as improving the attendee experience.

1 Aberdeen Research, 2010
CIC-IS Domain A: Strategic Planning

Brought to you by

Anthony Miller, Vice President of Industry Strategy & Business Development
Anthony Miller is vice president of Industry Strategy and Business Development with ACTIVE™ Network Business Solutions Group. In this role, Miller works closely with enterprise clients to drive results through expanded reach, extended lifecycle and increased attendance at events. He achieves this for his clients by increasing engagement with event communities through live, social, mobile, and virtual channels; and by implementing ACTIVE Network’s technology to create an ongoing dialogue between organizations and their target audiences.

Miller has spent much of his career working with marketing, sales and event teams to deliver strategic digital and live campaigns for clients such as Salesforce.com, HP, Cisco, Deloitte, and the Saudi Arabian Government. Known as an expert in digital event technology, Miller has a passion for driving business value through improving the effectiveness and efficiency of live communications. He is a thought leader within the events industry and regularly presents at conferences, tradeshows and webinars.