Natalie Massenet invests in Flowerbx

Natalie Massenet continues her e-commerce domination with an investment in a luxury retail flower delivery website. Buro 24/7 Middle East has the details...

Natalie Massenet has a new online direction and it's as pretty as it is fragrant. The former Net-a-Porter creator has now invested in the start-up company, Flowerbx. The wholesale and luxury retail flower delivery website was founded in 2015 by business duo Adam Wilkie and Whitney Bromberg Hawking, who met while working at Tom Ford and they already have a bouquet of international clients, including Michael Kors.