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A spark is all it takes

You just have to make sure the spark is in the right place at the right time – and you should probably have several sparks going at once – and then you, too, may go viral.In all seriousness I do wonder what makes certain things go viral – from the ridiculously photogenic guy to crappy music videos to novels. Do we have a collective subconsciousness that we all tap into at once? It’s just very strange.