Facebook Insights

272 new people liked our Page, while 33 people unliked our Page.

756 unique people shared stories about our page. These stories include liking our Page, posting to our Page’s Wall, liking, commenting on or sharing one of our Page posts, answering a Question we posted, RSVPing to one of our events, mentioning our Page, phototagging our Page or checking in at our Place.

32097 unique people saw one of the items shared in that way.

57243 unique people saw content associated with our Page.

Top Five Facebook Posts

“Reach” is the number of people who saw the post. “Engagement” is the number of people who clicked on the post.

ShareThis

ShareThis is a service that tracks the clicks on the sharing buttons on our website. These buttons are shown on news postings, which are primarily found in the News Room, Arts, Sustainability, and Athletics sections of the site. On November 1, we moved these buttons from the bottom of the news posting into the right hand sidebar in an attempt to increase their visibility. For comparison, we include the numbers from October, 2012 to see if this had any effect, though because we had a very high-profile story in October (the visit of the Dalai Lama), we may not be able to get meaningful information from this sample.

Presenting part 2 of 2 blog posts describing usability testing methods of the LIS Website team (as promised in the Usabilla post).

The Team presented the results of our findings at a meeting with Area Directors and since the presentation itself does a good job of providing an overview of the other tools we used, here it is: Web Team Recommendations. We will be passing the torch to a new iteration of the LIS Website team soon. They will be charged with following up on the status of these recommendations (among other tasks). In addition, we’ll be sharing these recommendations directly with the people in charge of the specific areas of the site.

The LIS Website team has set up four quick tests to see if we’ve placed links to resources and information in the right place on the page and used the correct labels. For each test, you’ll be asked 5 questions like, “Where would you click to find out when the next Cookie Night will be?” You can click anywhere on the screenshot and can leave multiple clicks for each question. To add a comment to one of your clicks like, “I’d click here, but only because I know to find Cookie Night information on the blog…” you can click the plus (+) sign above and to the right of your placemark.

We’ve created one test for each of the four areas of the LIS Website. Each test has a different set of five questions. A test should only take 1-2 minutes to complete. Thanks for your help!

Alex Chapin wrote a neat tool to analyze stats in our wordpress database and came up with this information. This information will help show us which are the most active blogs and which themes people prefer to use. These are the most popular themes on the blogging server: