He told CVG that the company has invested heavily in exclusive titles to "make sure the best games are on Xbox".

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"Ultimately it's the games that make Xbox One stand out, and we have the best line-up of games - we think - in the history of consoles," he said.

"We clearly have strong exclusive games, and we have partnered with EA to bring FIFA to Europe in a very meaningful way. Football in Europe is the sport, and in some countries it's the religion. I think FIFA Ultimate Team is going to be huge."