15.6% Start to Cyber Monday Early Look (12pm ET)

Note: This is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV. Details on the SSS including background, methodology, disclaimers and schedule can be found in this post.

Here is our first look at Cyber Monday – this is from midnight ET to 12pm ET. We include Thanksgiving and Black Friday finals for comparison purposes:

Overall, as of Noon, ET, Cyber Monday is showing 15.6% y/y growth – in-line with the comScore 16% forecast for Holiday 14, but a slower rate than we saw earlier in the Cyber Five (Thanksgiving @20.1% and Black Friday @ 22%).

Top performing channels as of noon are eBay with 23.2% y/y growth and ‘Other 3PM’ at 74.6%.