From April Fools to reality: NYT explores origins of Thinkgeek’s tauntaun sleeping bag

Mostly a retailer, ThinkGeek does very little licensing and manufacturing, and its attempts to get a meeting with Lucasfilm to work out the rights to make the sleeping bag went nowhere. “We’d really pretty much given up,” Ty Liotta, the company’s senior merchandiser, said. “We decided: ‘We’re not doing anything else with this, and it’s funny. Let’s make it an April Fools’ product.’ ”