James Green, CEO von Magnetic "Brand and direct-response advertisers want to be able to reach the right people with relevant and seamless ad content. By partnering with TripleLift, our clients will be able to use our browse and search intent data to deliver real-time, native ads. The more relevant ads are to people, the better their online experience will be as they read and engage with content across their devices.”

Ari Lewine, Mitgründer von TripleLift: "Intent-driven native advertising allows marketers to create an extremely meaningful relationship between consumers and the content they engage with. Through the use of proprietary computer vision technology, TripleLift's platform automates multiple creative builds that match the look and feel of each individual site. When you marry our technology with Magnetic’s intent data and programmatic buying platform, native becomes more scalable and relevant than ever before.”