Ask the average person to use an adjective to describe talk radio, and you might cringe at what you hear.

Angry. Hateful. Divisive. Racist. I’ll leave it to you to decide whether or not this is accurate, but it is unfortunately the impression some have about the powerful yet often misunderstood medium of talk radio. But it doesn’t have to be that way. And my brand of talk radio demonstrates that every single day.

Talk radio can be entertaining without being hateful. It can be thought-provoking and challenging without alienating fair-minded listeners. But it has to be done with a deep respect for the audience and a strong reverence for the concept of Christian love for our fellow man. We can disagree without being disagreeable. And we can stand for our beliefs without trying to personally destroy our opponents.

Do we have fun? Yes. Do we make fun of liberals? Of course - but it’s always in good fun. Yes, I use exaggeration, hyperbole, metaphors, and parodies. But I also mean what I say; and I would never violate the trust of my listeners, who along with our advertisers, are ultimately who make this program possible.

So let me encourage you to consider advertising with my brand of conservative, not bitter talk radio. I think you’ll be glad you did.