Through our suite of advanced packaging design research solutions, we can validate and optimize the power of your designs. We help you meet your specific package design objectives; benchmark your designs against competitors; and minimize any risks brought about by design changes.

PACT is our flagship solution. It offers a holistic perspective on the power of your new packaging design. Choose PACT to fully validate your design, and guide further design optimization. PACT is especially suitable for high-investment, high-risk package design changes.

Our PACT testing solution features:

A shopping mission in a 3D virtual store to predict impact on visibility and sales

Triple benchmarking against current and competitor designs, and a benchmark database

COMPACT

COMPACT is a fast and affordable standardized solution. It facilitates the screening of multiple design alternatives. Test your product packaging design in any market through this flexible technology and our global reach.

Our COMPACT packaging testing solution features:

A shopping mission using 2D virtual shelves to predict impact on visibility and sales

Triple benchmarking against current and competitor designs, and a benchmark database

PACT SCREENER

PACT SCREENER is built to test five or more new packaging design concepts. Use this solution to test package design hypotheses, reduce the number of alternatives, and guide and inspire a final product packaging design.

Our PACT SCREENER market research solution features:

Tests in a simulated mini-shelf (the only screening solution in the market to offer this option)

Round-robin preference tests to rank the package designs

Detailedvisual and verbal feedback on the strongest and weakest design elements

PREPACT

Assess whether a redesign of your packaging is needed through PREPACT. While the power of a package design tends to erode over time due to changes in consumer tastes and the competitive landscape, this is not always the case. If a product packaging redesign is needed, PREPACT can then also help you inform the design agency brief.

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