eMarketing Dashboard

eMarketing Dashboard is a Minneapolis, MN based online marketing service, providing Internet marketing services in the upper Midwest.
E-marketing is the process of marketing a brand using the Internet. Contact eMarketing Dashboard for an audit of your e-marketing effectiveness.

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Wednesday, December 31, 2014

From videos to banking to online shopping, a lot of marketers and consumers had digital on their minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital, including the latest top U.S. smartphone apps and operating systems.

Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.

Sunday, May 4, 2014

Yes, branding is intricate, to say the very least. It’s practical and ethereal, inexplicably tangible, and intangible alike. And so, let’s take a fresh look at how to be brand leaders, managers, and doers.

Let’s set aside our marketing funnels and budgeting spreadsheets for just a minute, and instead think of how we might approach our jobs differently if we were pursuing not year-over-year growth, but brand enlightenment.

Saturday, May 3, 2014

Some companies really understand customer service. They know how to hire for it, train for it and deliver it. Other companies claim to give customer service, but in reality, they are grounded in an operations mentality with rules and policies that allow for little flexibility, preventing them from being anything more than just average or satisfactory.

Here are a few observations of the differences between customer-focused companies versus operations-focused companies:

Friday, May 2, 2014

Our lives are messy, and how we form our perceptions of brands is also messy. The sheer number of available options for brands—digital, social, content and search, along with all the more traditional brand channels—can be daunting.

Monday, April 28, 2014

We’ve all heard about the marketing segments called “yuppie, metro-sexual, Millennials, etc.” but we’ve probably not heard of the segment called YUMmies. Young Urban Males, dubbed “YUMmies” by HSBC, is a segment, really.

Saturday, April 26, 2014

…get to know your customers. Stop pushing your messages in their face. Stop flooding their inbox and mailbox with direct mail. Stop putting banner ads on their aps. Start investing your marketing dollars in people who can get to know your customers and build those Die Hard relationships.

Start winning them over by being real, and giving real responses to online posts. Stop acting like a business with a customer and start acting like a person with a Die Hard friend, because they’re the ones who’ll do anything for you – even help you move.

Friday, April 25, 2014

Dos Equis may lay claim to The Most Interesting Man in the World, but it’s another brand that boasts the world’s most interesting and famous customer service representative: Virgin Group Founder, Richard Branson.

While the billionaire son of a barrister and flight attendant could easily take a break from the business spotlight, he chooses to continually shine it toward what he believes is a key differentiator for all brands including his own, and that’s customer service.

Saturday, April 19, 2014

To succeed in today's competitive marketing landscape, brands must be customer obsessed. No longer can they simply choose a message and then blast a campaign. Rather customers are choosing, and sharing, their own messages and content, and, essentially, are helping to craft campaigns—with everything from tweets to blogs to videos. “We are in the age of the customer,” said David Cooperstein , VP, research director, for Forrester Research, at the company's Forum for Marketing Leaders in San Francisco.

“And how well you serve them will determine your success.” He said it's simple: Brands that focus solely on company goals, not customers, will be left behind. At the event, Cooperstein shared how marketers can move beyond traditional messages to customer-centric campaigns.

David Vinge has over 25 years of professional, hands-on marketing experience including 15 years as an Interactive Marketer using online opportunities to connect with customers and fulfill the e-marketing goals of business.
Contact me.