It's a Recession — A
Great Time to Grow
Your Business at
Very Little CostBy
Karen Spencer

It may not be official, but it seems that we are in yet another recession. For me it has that "been there, done that" feeling. However, since my business has lived through a few of these cycles, and they are cycles, I have come to see them as opportunities.read more...

Quick, Quick, SlowBy
Karen Spencer

How I Learned to Dance Backward and Follow Direction…Dancing Ballroomread more...

Marketing your business in an economic downturn
By
Karen Spencer

All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side.
read more...

Creative
Intelligence Increases Business Through Visibility

Your Web site represents your business 24/7 and it is often the first
contact that a potential client has with your company. Like all of
your company’s marketing materials, it should work hard to place
your brand in a dominant position in the marketplace. In today’s
environment of information overload, it is more difficult than ever
to capture the attention of your target audience.read more...

What do Centrum, Pfizer, the New York Blood Center, the Bronx and
the Westchester County Office of Tourism have in common? Though Madison
Avenue might be synonymous with advertising prowess, local agencies
can make a case that creativity isn't confined to Manhattan.read more...

Type
CastingBy
Rob Walker

In a world of images, words sometimes don't seem to have as much value
as appearances. But what about the appearance of words? While most
of us don't think about typography, beyond choosing among the preinstalled
fonts in our home computers, consider an up-and-coming font, like
Bello.read more...

Brand
Battles:
New York Loves
Its TrademarkBy
Kirstin Dorsch

New York officials show no mercy in their bid to protect the "I
♥ New York" logo. The trademark, supplied free of charge
by graphic designer Milton Glaser in 1976, helps beckon 140 million
tourists to the Empire State each year.read more...