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“X-Rite is very excited to announce a limited edition “Pink” promotion!

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Limited Time Offer Supporting the CureDuring Breast Cancer Awareness Month, we’re supporting the Breast Cancer ResearchFoundation (BCRF), the highest rated breast cancer organization in the U.S. We’ve developed two limited edition products with 20% of sales donated to theBCRF!

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Capture for the Cure Limited Edition ColorChecker Passport PhotoFor more than 40 years, ColorChecker Targets have delivered accurate and repeatable color results in photography and filmmaking with targets right for every shoot. This handsome and convenient ColorChecker Passport has a custom image with The Cure’s pink ribbon imprinted on the case and a pink lanyard.

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Calibrate for the Cure Limited Edition ColorMunki DisplayYou know ColorMunki Display as advanced display calibration made simple. This handsome ColorMunki features side panels in the signature pink that is recognized around the globe as a symbol of efforts to find the Cure to breast cancer.

If you want to display your images accurately, and make sophisticated decisions about how they will or could look, calibrate your monitor with hardware. Monitor calibration is a must. It’s not optional. It is easy. You need a device to do it well.

The visual comparator method (using your eyes to approximate an appearance on screen) is too fraught with inaccuracies and inconsistencies to be relied on. Instead, use consistent, accurate, objective hardware and software. Colorimeters don’t have favorite and least favorite colors, don’t have color deficiencies, don’t get fatigued, don’t drink caffeine or eat sugar, don’t change over time or adapt to their environments, and don’t have emotions. You do. All of these can affect your perception of color at one time or another. Colorimeters are in a stable state. You’re not. So when it comes to making sure that your monitor displays color as accurately as possible, use a colorimeter.

While some colorimeters, and the software packages that ship with them, are better than others, most colorimeters are good. Unless it’s defective, any colorimeter is better than none.

Spectrophotometers can also be use to calibrate monitors. What’s the difference between the two? Unlike a colorimeter, a spectrophotometer has it’s own light source that can be used to make printer profiles. Spectrophotometers can do more. They also cost more.

There is a difference between calibrating and characterizing devices. Calibrating a device is changing its state, like setting the brightness of a monitor. Characterizing a device is measuring and mapping the color capacity of a device or building an ICC profile to describe it. Most of the process of monitor ‘calibration’ is actually ‘characterization’.

Calibrating and characterizing your monitor is a simple process. Use the profiling device and software of your choice. (I personally use X-Rite products.)