Narrative will stop selling its life-logging cameras

Narrative, the company behind the Narrative Clip, has stopped selling its life-logging cameras. The Narrative Clip, first unveiled four years ago, is designed to clip to the owner’s shirt, where it snaps photos of their day in 30 second intervals.

The camera has been updated since, but failed to appeal to consumers in any large way, and now the company behind it has stopped both sales and support of the devices.

Narrative announced the end of its sales and support in a message sent to customers. It isn’t clear what the company plans for the future, though TechCrunch suggests Narrative may continue to exist as a ‘support group’ of some sort for Clip owners; this will apparently involve a tool that enables the cameras to keep functioning, though to what degree isn't clear.

Because of the nature of Narrative Clip, a single day's worth of usage could result in thousands of photos. When used with Narrative's software, the best moments are automatically selected from those photos, trimming down the mass of content to a more easily managed collection. Without software that provides that functionality, the cameras won't be nearly as useful due to most people not having time to sort through thousands of images every day.