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Email Marketing Best Practices

Posted on 12/21/2015

Despite the growing popularity of social media, email marketing remains one of the most efficient ways to grow your business. Believe it or not, over 2.5 billion people on Earth use email, sending 122 TRILLION messages every hour. And, according to Forrester, 72% of adults in the U.S. send or receive emails at least once a week, using a smartphone.

Here are some email marketing best practices to keep in mind:

Keep it Short
According to Marketing Sherpa, the average person spends only 10 to 15 seconds on each email they open. This includes the time they spend looking at your images and thinking about your calls-to-action. When crafting a marketing email, aim for between 180 and 250 words, at the most.

Make it Mobile-Friendly
In today’s fast-paced world, people expect to be able to view everything on their cell phones or tablets. In fact, over 60 percent of emails are now opened on a mobile device and as many as 80 percent of people will simply delete an email that isn’t optimized for mobile viewing.

Have Clear Calls-to-Action
If you want your readers to do something, make sure you include a big, bright call-to action—a button that really pops. While there is no perfect color, your call-to-action button should definitely stand out from the background. And, don’t make your readers scroll for it. Keep it front and center, and they’ll be more likely to click and take action.