JOC SIGNS PARTNERSHIP DEAL WITH BACKALDRIN

The Jordan Olympic Committee (JOC) has signed its first ever annual partnership deal - with international manufacturer of bakery ingredients backaldrin The Kornspitz Company. This new partnership will help meet the nutritional needs of Jordan’s athletes and strengthen the JOC’s vision for sport to play a key part in the lives of all Jordanians.

The JOC and backaldrin will launch an exclusive campaign in 2016 ahead of the Rio 2016 Olympic and Paralympic Games, with more details to be announced soon.

The partnership is part of the JOC's Living Sport Communications Plan to work with like-minded local and international partners to promote sport and healthy living among Jordanians by making the JOC a more approachable and marketable organisation.

Lana Al Jaghbeer, JOC Secretary General, said:

"The JOC is committed to ensuring sport plays a key role in the wellbeing and development of Jordan so we are delighted to partner with a major international company like backaldrin that shares many of the same values as the Olympic Movement. Jordan is facing mounting health issues due to poor lifestyle choices and this partnership will ensure that the JOC is at the forefront of tackling these issues.”

“The sponsoring programme of backaldrin comprises our commitment to corporate social responsibility and also to the values that the company considers to be worthy of sponsorships and support. Sport and nutrition fits perfectly together and we are very proud to support the Jordan Olympic athletes as well as sports in Jordan as a whole. The backaldrin family is very proud to become a mayor part of sports in Jordan,”

Through Living Sport, the JOC has launched a number of initiatives and projects including the launch of the official JOC children’s ambassador, Nash, a character based on Jordan’s national flower - the Black Iris, which has survived and thrived amidst the harsh conditions of Jordan’s deserts to become a popular young sporting icon.