How often have you received an e-mail, re-read it and still been unsure what you are supposed to do in response? Or puzzled over a “proposal” to work out what exactly is being proposed? Have you ever been irritated by the tone of an official letter? Or ploughed through a turgid report to end up wondering “So what?”

Sarah will focus on the writing that most of us — and millions of others in the private and public sectors — need to do as part of our day-to-day work. Countless e-mails, reports, presentations, proposals, memos and letters are written daily to communicate internally, with colleagues and senior management, and externally, with clients, suppliers and the general public.

But many of these confuse, bore or irritate their readers and fail to achieve their purpose. Time and money are wasted. Does it really matter? And whose problem is it anyway? Sarah will explore what goes wrong, what can be done to help and the practical management challenges of realizing employees’ potential as communicators.

Networking and Global Brand presentation at Zurich Financial: December 10

RSVP to Meryl David by 9 December!

On December 10, Zurich Financial Services will host a session titled “Connecting with customers – employee engagement in driving transformational change” presented by Deborah Hudson, Head of Internal Communications, Katherine Tersago, Head of Online Marketing, and Christian Aepli, Head of Advertising Media.

You will learn about Zurich’s recently launched global brand campaign and the integrated communication program to support it.