About Us

We've been carrying huggies (you might call them koozies) in our back pockets for years. We couldn't think of an occasion when it hasn't worked out in our favor. As with most things though, there's always room for improvement. During a strategy session over a few drinks in November 2013, John pitched his idea for a better huggie--one that contained Kevlar. James and Luke were intrigued. It took the better part of 2014, but we finally launched our first product, the BSG ONE. Who are the people behind Beer Shield LLC?