Chuck Underwood is the founder and principal of generational consulting firm The Generational Imperative, Inc. A pioneer of generational study, he trains American and Canadian organizations in business, government, education, and religion in a comprehensive list of generational strategies. Underwood is the author of America’s Generations In the Workplace, Marketplace, and Living Room and host of the PBS national television series America’s Generations With Chuck Underwood. Contact him at chuck@genimperative.com