Just like with any other business, craft beer is also susceptible to the infamous cash grab. This is when a company produces a product not because they necessarily want to, but more because they know it will be profitable in the short term. ''Trendy'' is a word often used to describe these products and they are usually pretty easy to spot. Think of any beer with ''Lime'' on the label, or anything associated with Hipster culture, or that Wild Blue Blueberry Lager nonsense from Anheuser-Busch.

This is why I gave myself a hearty facepalm when I first discovered the Samuel Adams Blueberry Hill Lager. This beer reeked of cash grab, especially in the shadow of Wild Blue, which should really be named ''Blueberry Kool-Aid Beer''. It is a beer for people who do not drink beer so they can be seen drinking beer with their friends who drink beer. So going into the Samuel Adams Blueberry Hill Lager, I couldn't help but shake my head in disappointment and prepare to scold an otherwise respectable brewery.

In the glass, this beer has the standard light golden coloration of a good lager. It comes with a sudsy white head that dissipates quickly. Thank goodness this beer wasn't actually blue, else I would have stopped right there and poured it down the drain (I'm looking at you Wild Blue). So that was a pleasant surprise, at least this beer looks like beer. On the nose, I found what I can only describe as Blueberry Kool-Aid. Damn it. Found a little hope and immediately dashed it.

Unfortunately this beer also tastes a lot like Blueberry Kool-Aid. The sweet fruity elements do overpower the beer, but thankfully not to a point where any resemblance to beer is lost. Blueberry Hill does have a handful of beery elements, like mild citrus, a very faint hop profile, a touch of grass, and some light grainy malts. These are, of course, well hidden underneath a giant sea of raging sugary blueberries. The beer is certainly easy to drink with a light body and smooth mouthfeel. But, it just doesn't feel much like a beer. It finishes a bit sticky and exits with a musky fruity aftertaste.

Overall, it should come as no surprise that the Samuel Adams Blueberry Hill Lager is not a good beer. Fair it most certainly is, especially when compared to its competitors, so I can at least give a pass to Boston Beer for retaining some beery characteristics. However, I know that Boston Beer can do much, much better. So, I must also shake a finger at them in disappointment. I realize that this is a beer meant to appeal to the wine cooler crowd, but c'mon. Don't play Big Beer's sleazy game and damage your reputation in the process. You're better than that. A Jedi brewery's strength flows from the Force, but beware of the Dark Side.