Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website & content are lacking either one of these, it's simply not optimized. That means fewer traffic, leads, and customers from organic (aka free) channels.

Spoiler: keywords are NOT dead. Shifting search engine algorithms and new user behaviors have simply changed how keywords trigger content. Adapting your SEO approach to match these new triggers is the secret to maintaining & improving your rankings.

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

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As a manufacturer, you know that trade shows are an important facet of getting the word out about your business and making connections with potential clients. We've compiled this guide of best trade show tips to help you stand out, maximize leads and traffic, save time with technology/tools, and calculate your ultimate trade show ROI.