The brand’s three-year endorsement models B1A4 rocked eye-catching hats for the brand’s 2014 S/S collection and looked as cute as the characters on their apparel with their baby faces. Jay Park and Gong Hyo Jin also joined them as new models with Jay Park going shirtless for a bit of fan service.

B1A4 recently wrapped up a successful comeback and are currently pursing their individual activities with Jinyoung starring in the film ‘Miss Granny‘ and Baro in the SBS drama ‘God’s Gift – 14 Days‘ which premieres on March 3. Jay Park will also bring laughs on the new season of ‘SNL Korea’ to premiere on March 1.