Tag: retail (page 3)

Last year, beacons were the new kid on the block. Marketers got excited about this new technology which would let them know exactly where customers were in the real world so they could communicate with them in real time.

As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for innovative uses (or lack) thereof.

Customers expect a seamless experience across physical and digital retail environments. And “a good customer experience in one channel is not enough to maintain customer loyalty," researchers for Miami-based Retail Systems Research (RSR) wrote in a report released yesterday.

E-commerce isn't the playground of big businesses any longer. Businesses of all sizes are turning to e-commerce to scale and sustain their companies and with this comes a growing awareness of customer experience's importance.

Phil Lempert, better known as The Supermarket Guru to his legions of readers, radio listeners and TV viewers, has singlehandedly created an information niche where hunger for knowledge meets food for thought.

In-store tracking has taken a beating in the mainstream press since it started to make headlines over the last few years. Nordstrom came under fire in 2013 when a Denver news station revealed it was tracking customer movements in store through their cellphones. Privacy advocates howled.

The National Retail Federation reported only 47 percent of retailers are using insights from customer analytics to drive operational decisions. And to think ... the retail industry is considered one of the more sophisticated across sectors for analytics use.

3D printing, or additive manufacturing, is no secret, having been developed in the early 1980s. But in the last five-plus years, it has captured the imagination of a much wider audience, beyond the early adopters that pioneered the industry.

When retailers think about big data, the cost and complexity of sifting through the wealth of structured and unstructured data to make intelligent decisions can often seem overwhelming. But at its heart the key to unraveling big data lies in finding a common thread between context, content and customer satisfaction.

Retail businesses are moving online in growing numbers. Compared to Q4 2013, last quarter’s US online sales rose 14.6 percent to a staggering $79.6 billion dollars. This accounted for 6.7 percent of the total US retail sales market.

As e-commerce continues to explode across the retail world, brick and mortar (BAM) retailers are facing mounting pressure to stay relevant in a world increasingly focused on the internet. Not all of them are succeeding. The e-commerce onslaught will likely continue as more and more buyers move their shopping

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