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1. Invite all the people in charge of your pig to an off-site meeting.2. Start by stating what most people in the room already know: potential customers are not as enamored with your pig as they used to be. Then passionately demand that something must be done to re-energize interest in your pig. 3.Get down to facts: Show them focus-group films in which potential customers were asked what they would most like to see in your pig. Make sure the focu...

Keynote speech on the application of StoryBranding to personal branding, delivered by Jim Signorelli, CEO of eswStoryLab Marketing. Speech given at the InBusiness Convention in Madison, Wisconsin, September 2014.

Storytelling is marketing's new hammer and everything is starting to look like nail. Before you tell your story, you must know what it is. But how? The book StoryBranding will take you through a step by step process to help you get there. Watch this 2 minute video to learn more about the foundation on which this process is built.

I once believed in the myth of Santa Claus, despite what the older kids told me. And when he delivered that bicycle with a banana seat and the pair of black Bauer hockey skates I wanted, nobody could convince me that Santa was just a parent-perpetuated fantasy. It didn't matter that I saw him in ...