Tabloids scream that opening the British border to Romanians will have them stealing our jobs, money and women, economists tout the benefits, historians note the continual movement of the human race. The U.K. government considered launching an anti-immigration campaign entitled "You won't like it here," and Romania fights back.

The winner of an Asia advertising festival AdStars, Romanian newspaper Gândul created its own cheeky take on criticism of the EU's decision, titled "We May Not Like Britain, But You'll Love Romania." It may not be enough to dispel ill-will over the border opening, but might entice tourists to the Eastern European country on the back of negative press and campaigns.

Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher.
She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli...
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