Mapping the consumer journey to their HQ in Kuala Lumpur including car park design, laboratory, showroom and office for their new Construction Development Lab. The objective was to deliver a real brand and product experience to the visitor and to highlight the innovation products and solutions available.

British American Tobacco commissioned Momentum to design the Dunhill Wall Bay in 2012. Dunhill is one of the biggest selling brands in the UAE, where promotion of tobacco products is less restricted, and therefore more high profile than, Western airports.

Our flagship store design included micro formats to cater for the very wide range of physical spaces that retailers occupy, yet maintain strong consistent branding and functionality. To ensure that execution across the various retail formats was consistent we also produced a Retail Guidelines Manual and Visual Merchandising Guide.

In the centre of the area we created the LS Zone. This comprises a large iconic circular display with functions designed to engage the traveller with sensory branding. Every time someone steps on a button on the floor the smell of menthol fills the air.