Dress your lips in Yves Saint Laurent. Introducing Rouge Pur Couture, a new generation of emblematic colors—red, fuchsia and orange—in a collection of 18 vivacious lipsticks. This luminous, satin texture is presented in a modern golden case, designed by YSL Couture Creative Director Stefano Pilati, for the ultimate in luxury and style. Hydrospheres and natural extracts provide all-day comfort and hydration. For women who speak YSL.

Yves Saint Laurent Beauty's Rouge Pur Couture lipstick in 'Prune Avenue' is a captivating plum-berry shade perfect for evening. The award-winning formula saturates lips with rich and intense color thanks to proprietary Colorreveal Technology. It glides on to a satin finish and is enriched with natural extracts to soothe and hydrate for comfortable moisture that lasts all day.