Nimlok MN Events

Truly WORKING the Trade Show

Wednesday, May 17, 2017 – 7:30 AM — 9:00 AM

Perhaps the most important aspect of a trade show is what happens in the booth itself once the attendees start arriving. The sales team is usually tasked with working the booth and talking with the people who stop and engage with us. So how can the sales team do its part to make the trade show a success? Gary Braun, co-founder of the sales consulting firm Pivotal Advisors (www.pivotaladvisors.com), will explain the sales team’s role – before, during, and after the show – in helping the company achieve measurable results at its trade show.