{mosimage} The "Evolution of Transformers Animation" panel by Shout! and Hasbro is now underway in Sand Diego!

What's this about Cybertron transforming in the concept for the 1986 Transformers Movie? What names did they change in the translation to better fit a US release of the Takara shows (like Breast-force)?

How TF became such a lasting impression? – "Coolest play pattern", "awesome robot to awesome vehicle and back again". Coupled with a story of Bots vs Con, emotions, the characters, what characters meant to people, Optimus is Jerry's fav, Peter's work as Optimus. Basically a variety of factors – comics, movie, toys, cartoon – contributed to success.

Rik on mic. Key reference points to go back and revisit? Depends on what story calls for, character is 1st based on personality. Works from various angles but G1 is picked on the most.

Brian on mic about box sets. What's his favorite part? – Reliving every weekday of his childhood.

Noted that so many series seem to lack the passion Hasbro has put into Transformers. And the sheer number of people talking about TF.

Brian on mic. What are the benefits of releasing now? Brian notes nostalgia, & that not many US people has seen it. Plus, anime being popular. Rik: TF such a global brand, time to go back and bring some of history to a new generation. Strong enough of a market to release in US, a "new G1" in a sense. Jerry: echoing what Brian and Rik said. "a lot of rich characters" and "story telling" to fill in gaps. See more story and see new character. Rik joking/teasing "inspire some new Generations toys"

Matt asking Brian, what's single thing to look back and go "wow"? Brian: Citing Hasbro picking Mainframe for BW, Mainframe fell in love with TF later on, mutual respect between Hasbro & Mainframe.Matt said Skir is writing some episodes for "Prime" was his wow moment.

Trivia game held – Winners got HM boxset

Q&A

Why did live-action movie diverge so far? – Partnerships, Hasbro influence story & ultimately give some freedom to Bay (movie) and on Prime. New design was necessary.

If Unicron designed for movie, should they even attempt? "Very good question"

Would ever consider compilation of music from various series? Something talked about, no immediate plans

What was the idea of connecting BW to G1? Whose idea? Producers starting BW originally thought of it as a new series and not intended as a continuation. Later on, made connection points so towards BW S2 created greater lore to harken back to G1.

What's feasibility of new production with original VAs? Like little movies once or twice a year? "New product", like GI Joe Resolute. In short: Would they ever reimagine the original G1? Matt points out that with every different series, they try to bring content to new, fresh place. Creative standpoint, "how can we incorporate old stories to something more forward-looking"