Point of View Brandcom India bags creative duties for Skechers

Global performance and lifestyle footwear brand Skechers has appointed Point of View Brandcom to handle its creative duties for India. The account was won following a multi-agency pitch.

Rahul Vira, CEO, Skechers South Asia, said, “We chose Point of View Brandcom India because of their immersive approach to creativity. We’re growing at a rapid pace in India and we need a partner with capabilities across the entire communication and design spectrum. Their pitch deck amply demonstrated a singularity to the creative approach without looking copy paste going across different mediums. We’re excited to have them on board and look forward to interesting work in the days to come.”

Vishant Kotian, founder and CEO, Point of View Brandcom India, added, “It is a real honor for us that a global brand like Skechers has picked us as their creative custodians for India. This is a storied category with giant brands in it. We look forward to making a mark in the category through creative thinking that will help Skechers build brand leadership.”