Alpo: Dog Want

ALPO: DOG WANT

Pavlov taught us that dogs associate sounds with food and eating. What sound could be more iconic to a dog than the sound of a can opening and what is going through it's head when it hears it? We set out to capture that emotion in a series of vignettes. The example below features the parallel of opening a can to the exhuberant feeling of winning a game of minesweeper.