Priceline's partnership with China means anyone reserving a room from a dedicated booking.com page on China Mobile’s web site gets at least 1GB-worth of free data.

Tnooz, Martin Cowen - The Qunar/Baidu/Ctrip share swap has grabbed the headlines in China, but Priceline Inc also deserves a mention for finding an innovative way to bring booking.com into the mix.

A partnership with China Mobile – China’s biggest mobile phone network with more than 800 million users – means anyone reserving a room from a dedicated booking.com page on China Mobile’s web site gets at least 1GB-worth of free data.

It also applies to bookings made via the China Mobile app He Sheng Huo.

And for subscribers to China Mobile’s Shanghai Mobile brand, the reward is 2GB per booking.

The amount of free data will increase in proportion to the number of bookings a user makes.