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Mobilkamu, a personalised end-to-end solution for car buyers, has secured an undisclosed amount of seed funding from early-stage venture capital firm East Ventures and Denali Partners, as well as secured Bukalapak as its exclusive partner.

Founded in 2015, Mobilkamu is an online car financing platform that aims to assist consumers in selecting their cars via a personalised experience that sees the platform curate the best deals for them.

The company was founded by CEO Wilton Halim and COO Kalen Iselt. Halim has a background in Australia-based The Exchange Group and previously founded PerabotIndonesia, while Iselt previously worked for the Australian marketplaces Bike Exchange and car platform CarDeals2U.

Mobilkamu aims to enable first-time car buyers in Indonesia, who are price-sensitive, to enjoy savings and low financing rates on their platform through the selection of several financing options.

Halim said, “We initially moved to Indonesia with the idea to work only with new car dealerships, and to help people find the largest discount between individual dealers. We soon realised that while there is some money to be saved by comparing dealers, the real help we could provide to customers was with new car financing, where we could save customers much more than just a few million rupiahs.”

“This led us to begin conversations with financing companies and eventually led to us having a large network of both partner dealerships and finance companies to help us provide the best price for our customers,” he adds.

This seed round will see them opening offices in Tangerang and Bekasi to expand their reach throughout different areas of Jakarta. Halim adds, “By March 2018 we plan to expand to other large Indonesian cities with a high demand for new vehicles – not just limited to within Java – including Surabaya, Bandung and Medan.”