THE POSTER FOR IT RIGHTFULLY HORRIFIES

The first one-sheet for the Stephen King adaptation won’t help your fear of balloons popping or clowns…

If this poster doesn’t creep you out then you may need some special help. An innocent child alone in a sewer with a clown named Pennywise hiding a devilish grin behind the red balloon lure he uses to catch his prey.

Simple. Effective. Horrifying.

Stay tuned tomorrow for the teaser trailer for the latest version of King’s massive novel. Word is that the It teaser is really good and really creepy. This poster seems to reflect that. But for now, you can view the teaser for the teaser trailer that will tease for the official trailer embedded below. What a funny age of marketing we live in.