Here is the perfect gift for that very special lady on your
holiday list who is susceptible to gravity. Buste Up is a gel
that, according to the promotional material, will ``keep things
going in the right direction ... helps combat droop, enhance firmness
and promote tone. A fabulous `up' for breasts.''

Of course here at the Holiday Gift Guide, we do not take promotional
materials at face value. We conducted a Scientific Field Trial
of Buste Up by giving it to our Herald co-worker, Mimi Whitefield,
who used this product and gave us the following wildly enthusiastic
report:

``I tested this cream for a month, faithfully rubbing it in
every day. I even took it on a Caribbean vacation. (Note to my
bosses: I was working. The cream wasn't.) Did anyone rush up to
me during the trial and exclaim, `The skin in your bust area is
glowing. What texture!!' Actually no. But there was about an eighth
of an inch of cream left in the bottle that I couldn't get out.
And I guess that eighth of an inch could have made all the difference.''

There you have it: An unqualified rave endorsement from a professional
journalist. So this year, give the gift that sends this romantic
holiday message: ``You could stand to be firmer in the breast
department.''