Junk mail is good mail that went to the wrong person. For email marketers, the same concept is true. What one person considers spam is the perfect message for someone else. The key is to make your email message highly relevant so recipients don’t dismiss it as junk. How do you increase your message’s relevancy when you’re sending to a large list and don’t personally know 99.9% of the contacts?... Read More

If you asked CEOs what keeps them up at night, the majority would say it’s the potential impact a new disruptive technology can have on their company. They’ve seen disruptive technologies change industries and put companies out of business fast. They’ve also seen it put companies out of business slowly (think Kodak or Motorola). But here’s the good news: Disruptive technology is only disruptive... Read More