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GM announces senior VP of global Chevrolet

General Motors Co. on Tuesday made it official and announced it is naming longtime company executive Alan Batey as senior vice president of global Chevrolet.

The Detroit News and other media outlets reported Monday that the move was coming this week.

Batey also will lead U.S. sales, service and marketing for Chevrolet, Buick and GMC. Batey most recently served as vice president of U.S. sales, service and marketing, and interim global chief marketing officer.

He will report to GM Chairman and CEO Dan Akerson for his global Chevy responsibilities and to GM North America President Mark Reuss for his U.S. marketing duties. Batey also will join GM's executive operations committee, the Detroit automaker said.

"Chevrolet is our mainstream global brand, and with the growth we are experiencing and the barrage of new products we have coming, the time is right for us to have a single leader responsible for managing the brand around the world," Akerson said in a statement. "Alan Batey has worked in markets all over the world, has demonstrated the ability to deliver great business results and understands how to balance global brand consistency while maintaining the local voice of the customer."