Plum Ponderings

Like pixels of a photograph, life is made up of many moments. Defining moments. From a child’s first steps to walking across the stage at graduation. Many of these moments may have never taken place without the generosity of people all over the world. They gave blood.

Plum Media has now been in our renovated office space on St Paul Avenue for one year. You know all that excitement that comes with a new place? It’s still very much there (even if the new paint smell has worn off). If you haven’t seen the inside of Plum Media yet, take a look around:

Technology allows us to capture content instantly. Smartphones have turned us into photographers, videographers, and editors. While technology has given us the tools to produce videos, it hasn’t transformed us all into award-winning filmmakers. Before you hit record, read these tips below. Think about how you want the world to see your company. Your BRAND.

Plum Media Art Director and Animator Aaron Johnson’s short form animated documentary Hoan Alone: Personal Stories from the Bridge will make its Milwaukee premiere during the Milwaukee Short Film Festival Friday, September 7th at 6:45pm. It will be featured alongside nine other short films during the opening night screening.

As part of any good recruitment effort, there must be a strategy behind the process. As you start, prioritize a few areas you want to focus on. First and foremost, a recruiting video should communicate what's unique about your company through the office, people and location.

When someone mentions puppets, what do you think of? Mayhem and explosions on "The Muppet Show?" Cows and sheep breaking into song on "Sesame Street?" Me too! I’ve been a puppeteer and fan for years, never expecting that these lumps of felt and foam would make inroads into my working world. Yet puppets can grab attention and convey information, even in serious fields like medicine.

Plum Media, a Milwaukee-based video and live event production company, has been recognized for their project with ABCD: After Breast Cancer Diagnosis. Plum Media is the proud recipient of the Communitas Award. It honors businesses, organizations and individuals that donate their resources to benefit their communities.

Starting a video project can be exciting, but diving in too fast could be a mistake. When deadlines are looming, it's tempting to rush the planning process and head right into production. Resist the urge! Not only will pre-production lead to a higher quality product but you may find yourself with some additional content to repurpose as well. The key to pre-production planning can be summed up in a single word: Focus!

If you're a professional recruiter, you're no stranger to the hiring challenges in a tight job market. Cutting through the digital noise to attract the right talent can seem impossible – which is why you want to consider adding live video to the mix.