About

Equinet Media is a HubSpot Gold Partner and inbound marketing agency. We only work for manufacturing companies and professional service firms.
We deliver inbound strategies, inbound implementation and content creation for clients. And we build intelligent websites that drive engagement and qualified leads.
Unlike a ‘contractor’ service, judged more on output, we take a ‘strategic partner’ approach. So we deliver outcomes that correlate with your business goals.
We care about our culture and obsess over making a meaningful difference for clients. So we only take on new work when we are sure we'll be a good fit.
We don’t do stand-alone projects or one-off content commissions. We focus on creating high-value content for retained clients. Thus avoiding the peak-and-trough disruption that can impede client workflows.
Not a general marketing agency – we’re not a good fit if you’re looking for general marketing support. Equinet is a specialist agency with specific services that we strive to hone and perfect.
If you're looking for the lowest cost option. We’re specialists, so don’t offer generalist fees. Some agencies charge less for their services. So if you’re searching for price alone, we’re likely not a good fit.
You’re not looking for growth – we’re not a good fit if you’re not committing to growth. We focus on building and measuring growth. If that’s not what you want, we’ll not be the right partner.
You don’t have buy-in from the top and are not addressing this. Gaining consensus for inbound fares better than ordering its implementation.

Why you need a creative and engaging About Us page

I do love an About Us page, it delights my naturally nosey nature and is usually one of the first pages I look at when I'm researching a business online. An About Us page is an opportunity to get an insight into a brand's personality while getting to know who they are and what they do.

Recently I came across an article from Search Engine Journal '25 Creative & Engaging Examples of About Us Pages' highlighting 25 creative and engaging examples of About Us pages from a variety of business sectors. These show why an About Us page shouldn't be an after-thought, but used for further brand expression, enhancing your website's user-experience and turning leads into customers.

A close-up shot of an adorable bulldog immediately sets you at ease and puts their brand in your face. Bulldog use this page to showcase some of their products with plenty of opportunities to 'shop now' and emphasise how they 'take the lead' in creating cruelty-free, vegan-friendly products.

Your About Us page is vital.
It’s often the first stop in any user’s journey through a website or blog.
It also shouldn’t be their last, because first impressions count online just as much as they do in the real world.
If your visitors aren’t impressed, you can expect them to leave without reading your awesome content or completing a conversion action (e.g., signing up for your newsletter, making a purchase).

"As users discover your brand, they need to distinguish what sets you apart and makes you… you." See which tools you can use to make a lasting impression with your website's "About Us" page in the @sejournal article by our own @alexanderkeslerhttps://t.co/pB7boV9Kmw