The answers to these questions will define your overall strategy and help you measure the effectiveness of your campaigns across Facebook, alongside other marketing channels.

The great thing about using Facebook to reach your audience and drive actions is that you don’t have to start from scratch. You can use your existing assets and data to help launch your Facebook marketing strategy.

Do you have creative assets, like videos and photos, that have already been developed?

Do you have customer data, like email addresses or CRM data, with information about current customers?

Do you have a product catalog containing your entire inventory?

If you answered yes to any of these questions, you already have existing assets and data that can be utilized to build a customized Facebook marketing campaign. With the right targeting strategy, you can reach more people and increase your results.

Some strategies to consider when launching a Facebook campaign:

Complement your email or direct mail campaigns

Target leads who have demonstrated interest and have visited your website

Target people who are nearby your storefront or business

Target lookalike audiences or people who are similar to your best customers