Clinique celebrates a major launch with an art-and music-heavy fête on a Fifth Avenue rooftop.

The swinging performance artist in a sea of yellow.

The swinging performance artist in a sea of yellow.

On June 18, pale yellow was the color of the evening as Clinique relaunched its Dramatically Different Moisturizing Plus lotion. The product, the top prestige moisturizer in the world, has seen no need to change its fundamentals in 45 years. So imagine the surprise as guests stepped off the elevator at 620 Fifth Avenue, and they were greeted by event designer Bronson van Wyck's piece de resistance: a two-sided wall filled with 4,300 bottles of the newly redesigned lotion—an irresistible photo op that for those who like to record the finest moments of life on their Instagram, Vine, or Twitter accounts. There were, of course, other seductive offerings at the event. For instance, which line do you think was longest: The one with models and socials queueing up for portraits drafted on the spot by illustrator Izak Zenou, the one for photographs taken by fashion photographer Sophie Elgort, or the line for lemon cupcakes? At the end of the night, an unexpected DJ pairing, Hannah Bronfman and Marjorie Gubelmann, introduced Estelle's latest single and the lines began to blur.