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GROUNDWORK

Have you felt it lately? That lost feeling you might get when you look at a customer and know that there’s something more they need, something more they are missing from your product. Do you feel like there’s an unnamed expectation that you can’t seem to fulfill?

There seems to be a new breed of consumer: A customer who appears to be sophisticated, savvy, and well researched. This new breed of consumer doesn’t just want a product or service, they want something more, something bigger, something beyond a product they can hold.

They want an experience.

Something intangible that connects them to the brand and immerses them into a world each time they interact with them. I’m going to teach you how to give it to them.

GROUNDWORK is an actionable guide, walking the reader through the five components that form the foundation of unshakable brands. Each step of the way, Benjamin walks you through what each component is, why it is critical to brand strategy, and how to craft the statement for the most impact.

Filled with examples and analysis, GROUNDWORK has been designed with the action-taker in mind. Complex concepts broken down into simple steps and best practices to check your work. It is an inspirational resource, perfect for the action-oriented creative entrepreneur looking to develop an unshakable brand.

Reviews for GroundWork

Ben hits the mark with GroundWork. This book gives a clear sense of why, how and what is needed to build an unshakable brand. It is full of practical applications, simple lessons and loads of examples to follow or learn from. If you want to build an unshakable brand, start with the right GroundWork.