Google rankings are automated, with computers determining relevance by the number of links to a particular site. The company said it wasn’t going to excise sites based on their content.

Sieradski said he doesn’t favor censorship, but noted that Google did remove sites that the Church of Scientology said violated its trademarks. “It bothers me that they’re willing to do it in certain cases, but not others,” he said.

An online petition has been posted to pressure Google to remove Jew Watch, though the company said that wouldn’t sway its position.

So instead, Sieradski is encouraging blogs and other sites to link to the online encyclopedia Wikipedia.

Since the campaign started, his chosen site has jumped to the second spot on Google’s ranking. He was confident Jew Watch will drop in the rankings.

“There’s tons of anti-Semitic [junk] on the Internet,” Sieradski said. They’re ranked so high, “because they all link to each other and need to support each others’ delusions.”