Facebook privacy policies keep going down the drain. That's enough reason for many to abandon…
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At a minimum, it means true Facebook contact syncing—like you see on Android and Pre—but also, possibly, Facebook Connect for iPhone apps, so they can connect more directly with Facebook. (I'm feeling a definite ick on that aspect, given what the average Facebook newsfeed already looks like.)

We've seen traces of code that definitely point in this direction, and it's straightforwardly necessary for the iPhone to be on par with basically every other legit smartphone out there. Besides, this kind of rudimentary Facebook syncing is already in some of Apple's other apps, like iPhoto. All in all, seems logical. What I'm curious about is the possibility of Facebook Connect for iPhone apps, given how all other roads, when it comes to iPhone apps, lead back to Apple—even advertising.