What demographic information can I obtain about participants?

We capture age and gender information by default for all of our studies. If you wish to obtain any further demographic data, you can include additional survey questions within your study. Please keep in mind that additional survey questions may affect pricing. You can learn more about including custom survey question here.

Any demographic data obtained from the additional survey questions will be uploaded to the dashboard so you can segment the emotions results by different demographic groups. For example, in the chart below you can compare the emotional responses based on region of residence.