Digital PR: Shut up and listen

A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice. Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but Joshua is pretty switched on.

Good stuff on how marketing is moving from “Spin first, ask questions later,” to “Shut up and listen.”

Also on how control of the brand is shifting and how PR people — who ought to be good at navigating things they don’t control — can use this shift.

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