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Brand New York

Published on February 24, 2004.

Brand New York: "Branding NYC: How to Meet the Challenge." An Advertising Club breakfast, Tuesday, March 2, 8-10 a.m., the Sky Club in the Met Life building, 230 Park Avenue, New York. Appointed by Mayor Michael Bloomberg as New York City's first chief marketing officer, Joseph Perello leads a program that "aims to capture the essence of New York City within a brand identity and generate revenue for the city through licensing and corporate partnerships." To RSVP, visit www.theadvertisingclub.org or call Shannon, 212-533-8080 x210.