JWT wins GRT's jewellery business

The agency's Chennai branch that already handles GRT's hotels business will work on the account.

JWT India has been appointed by the GRT Group to handle the communication duties for its entire jewellery business.

The agency's Chennai branch will handle the account. In fact, for JWT Chennai, this win is a consolidation exercise of sorts as the team already handles the group's hotels business.

The brand team was on the lookout for a communications partner with a pan-India presence and an understanding of today's jewellery consumer. JWT's network presence and long-term association with brands like the DTC (Diamond Trading Company) helped it clinch this win.

The GRT Group is a well-diversified business group with interests in several areas including hospitality, agriculture, education, trading and non-conventional power. Currently, the group's jewellery business is well established in Tamil Nadu's retail market and is rapidly expanding operations to other South Indian states as well.