I'm talking about another British designer this week. Derbyshire born Emma Cook is in the hot seat, her print-plentiful collections oozing British brilliance with a sense of humour only to be expected from our fair land.

A few years ago, we might have cited John Rocha and Matthew Williamson as the hottest tickets for London Fashion Week. The New Guard have trounced on that theory. They are more than just BFC sponsored talent, the lucky creatives that escaped the unemployment net. They are the rebirth of British fashion design. Yeah, I said it. An actual rebirth.