Based on online surveys of domestic shoppers and Nielsen retail surveys, this report provides both retailers and manufacturers with the basics and key
information needed to determine the relevant decision and business opportunity factors. From the domestic online survey which 1,000 people aged 18
and over participates, It is possible to identify the following issues.

• What are the trends and prospects for each domestic retail channel?

• What are the results of performance measurement such as brand equity measurement, customer relationship index, and store preference by retailer?

• What are the shopping behaviors such as shopping frequency, preference channel, and consumption characteristics of domestic shoppers?