This particular story shows the main character excited and hopeful
about buying ballet tickets, then getting frustrated by the online
buying process, and then disappointed, and finally deteremined to solve
her problem by spending her money on a different entertainment option.
Usually -- for either a negative story like this one, or a positive
story -- we'll add recommendations at the end of the story in bulleted
form about how to improve the experience.

Here is a seven-minute video we put together at Cisco to explain the quick and easy process:

What Makes a Good Design Comic?

Comics are visual storytelling. They have all of the advantages of
storyboarding, with the big plus that you can add a human element that
weaves a story together. Here are some things to think about in
crafting your story:

What is your objective?

Are you working through a new design and simply need a
character to think through the human element?

Are you educating people about an existing experience
that needs work?

Are there specific points that need making that ? Areas
that need explanation?

What is the situation that makes the story interesting?

Do you have a likeable/believable hero/protagonist?

When and where is the story? Adding hints about the
character's job, geography and other situations will make the story
more interesting and add context.

What is your tone: Positive, Negative, Neutral?

Note that tension and some negative scenes usually make
the story more interesting

On the other hand, stories that show some hopeful outcome
or some desired state can rally your colleagues to action

If you're using comics as a kind of design storyboarding,
an useful format is to start with negatives showing current or past
problems, and then illustrate a desired state. You can have your
colleagues or (better) customers help you illustrate the story.

Another common format is a three-act play: (1) A hero...
(2) has a problem... (3) and solves it (or not)

Thanks to Stephen Denning for some of these insights.

Credits:
These templates were developed by Martin Hardee with inspiration from Casey Cameron, Kevin Cheng, and the web design teams
at Sun Microsystems, Cisco and other companies. Illustrations, by ISD Group, are free for
you to use. Please add a credit line at the end of your slides or
storyboards (see the slides for an example).