FASHION BUSINESS AND MANAGEMENT

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, USWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer.

-Industry Interviews provide real-world insight and application from professionals who have contributed to the industry-Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy-Notes from the Fieldsidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry

“This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful.” Karen Edwards, University of South Carolina, USA

“I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses.” Thomai Serdari, New York University, USA

Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric “how-to” approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States’ laws, to help you run your fashion business.

Over 95% of today’s textile and apparel products are globally sourced, making sourcing one of the most important business functions in the industry. Global Sourcing in the Textile and Apparel Industry,2nd Edition examines this crucial function in the textile and apparel industries, providing practical insight into both how and why global sourcing is pursued. Chapters include step-by-step global sourcing procedures and explore the theoretical, political, economic, social, and environmental implications of global sourcing decisions with an emphasis on sustainability. A real-world approach using current examples and hypothetical company called Amazing Jean helps students see how sourcing tasks are completed in the fashion industry.

New to this Edition- New cases studies at the end of each chapter offer real-life scenarios that today’s sourcers may face - Emphasis on sustainable implications of global sourcing integrated throughout- Current trade data, agreements, and examples of industry trends throughout the book- Added coverage of trend analysis and forecasting in sourcing (Chapter 5)- Significant updates to the future of global sourcing section, including technology, UN’s sustainable development goals, and on- or near-shoring trends (Chapter 12)- 25% new color images - New glossary includes essential terms and definitions from the book

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text.

New to this Edition

- Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers- New chapter case studies give students a chance to think critically and apply the chapter concepts - Integrates corporate responsibility and sustainability throughout this edition- Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail

The Business of Fashion STUDIO- Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions

Teaching Resources- Instructor's Guide with projects, case studies, and test questions connected to the knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) standards.- PowerPoint presentations to frame lectures.

This bundle includes The Business of Fashion, 5th Edition and The Business of Fashion STUDIO Access Card.

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most importantly, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

~Study smarter with self-quizzes featuring scored results and personalized study tips~Review concepts with flashcards of terms and definitions~Watch videos that bring chapter topics and concepts to life~Access downloadable files with definitions, technical instructions, lists related to small businesses, sample leases, floor plans, advertising materials, photos and sample stationery~Review your knowledge using graphics of first year sales plans, fixed cost worksheets, personal financial statements, sales exercises, profit and loss statements, and opening and closing balance sheets~Explore business ownership using marketing, sales, and budgeting graphics and images~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Entrepreneurship in Action and Entrepreneurship in Action STUDIO Access Card.

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace.

New to this Edition: - Expanded to cover professional selling in retail beyond fashion - New sections on Business-to-Consumer (B2C) retail sales management - New chapter digital and social media in sales including - Covers top sales management strategies and software tools, and how they can be used to increase productivity and time management Emphasizes how to find a job, networking, and building relationships

In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.

Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved – from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.

The book features insightful interviews with successful fashion creatives alongside business case studies, putting the contents of each chapter into professional context and perspective. Exercises and activities also enable you to apply your knowledge of the subject as you work through the book. Fully illustrated with inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts.

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade.

Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector.

Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access images of sample forms ~Practice your skills with assignments tailored for each chapter ~Further your knowledge with templates for a business plan assessment and concept statement ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

Knock-off designer handbags, shoplifting, sweatshop labor, provocative advertising, these are just a few examples of complex ethical issues in the fashion industry today. Ethics are about making good decisions, and in the fashion industry—where it is essential to work cooperatively with many different people—understanding ethics is key to being an honest, informed, and effective employee. Ethics in the Fashion Industry provides readers with the tools they need to develop and practice ethical decision-making skills.

Introducing Ethics in the Fashion Industry STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips~Practice your skills with integrated projects and case studies~Challenge your skills with chapter review quizzes~Access images of sample forms~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

This bundle includes Ethics in the Fashion Industry and Ethics in the Fashion Industry STUDIO Access Card.

Globalization has dramatically changed the way business is conducted in the apparel manufacturing industry, particularly with respect to social responsibility in the design, production, and sourcing of products. Social Responsibility in the Global Apparel Industry combines an introduction to social and environmental issues in apparel manufacturing with an analysis of how corporate strategy and decisions made throughout the global supply chain can increase social responsibility. Readers learn how leading apparel and footwear brands and retailers attempt to solve complex problems including child labor, harassment and abuse, discrimination, excessive hours of work, low wages, poor factory health and safety, and negative impacts on the environment. Drawing on their research and industry experience, the authors prepare the next generation of industry professionals to change the apparel industry from the inside out by instilling within them awareness, knowledge, and passion.

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.