Job description

Job Summary

***This role can be based in our Corporate office in McLean, VA or Dallas, TX***

The Global Marketing team brings to life the unique promise of Hilton''s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

As the Senior Director, Social Media Marketing, you will report to the Global Vice President of Social Media. You will craft and execute the enterprise-wide social media marketing strategy for all of Hilton''s global brands. You will build and lead a high performing global team and partner broadly across the company (Corporate Affairs, Brand Marketing, Enterprise Marketing, Digital Acquisition, Hilton Honors, Digital Product, Human Resources, etc). You will build the foundational capabilities and tools to power premier, award-winning social media strategy and execution.

You will be a key leader of the newly created Global Social Media Center of Excellence (COE), which will drive and lead social media for the company. You will play a meaningful role in translating business objectives into social strategies and campaigns to deliver business impact. You will develop and execute social media strategies and content for each of our 14 brands in collaboration with our Brand Marketing, Enterprise Marketing and Public Relations teams. You will craft our approach to content, including our influencer strategy to deliver on brand and business goals.

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!