The web has changed entire industries, with the news media, and how journalists go about their day, being no exception. In the past, finding a government file may have been lengthy chore, but now with advanced Google Search, you can find them in minutes. Today, the nightly news can take you to the scene of a developing story with detailed satellite imagery, no helicopter necessary. And in our increasingly information-rich society, journalists are taking complex data and making it accessible through new visual storytelling techniques. To explore these trends in journalism, as well as to provide hands-on instruction, we’ll be hosting our first Google for Media Day in Sydney on Nov. 5. This free day aims to inspire journalists and producers to make the most of Google’s tools in their news gathering and storytelling. Joining us will be Google engineers and experts from around the world in a series of talks, panel discussions and workshops. The morning sessions will be targeted at news professionals of all backgrounds and will cover trends in data journalism, video and social. In the afternoon, we’ll switch gears to hands-on trainings, where you’ll learn directly from Google experts, whether you work in broadcast or online. Full agenda and link to registration form below. Agenda |Monday, 5th November 2012

8:30am - 9:15am

Registration and breakfast

9:15am - 9:30am

Welcome and Introduction

9:30am-10:15am

Advanced Search and Google Trends Going beyond the little white box we’ve come to use every day, this session will teach you tips and tricks to help you become a better Google searcher. We’ll also show you the newly improved and recently launched Google Trends, a tool that lets you dive into search data to gain useful insights about what’s on the world’s mind.

10:15am- 11:00am

Big Data: Innovation in Data JournalismWe take a look at the trends and innovation in data journalism around the world and how Google tools, such as Maps and Fusion Tables, are powering data journalism efforts from The Guardian to The New York Times. Plus, later in the day, participants will be given the opportunity to start building their own visualisations using Fusion Tables.

11:00am- 11:30am

Morning tea

11:30am- 12:15pm

Social Media PanelWith all the social platforms available, many organisations face the question of how and where to best connect with their audiences. We hear from three social media editors, via a Google+ Hangout, on their team’s approach.

12:15pm - 1:00pm

YouTube for MediaIt used to be that newsrooms were confined to a single format — print, radio or television — and restricted to the geographic area in which they’d always been distributed. With YouTube, newsrooms can attract their share of an 800M-strong monthly YouTube audience, and use more and more video to bring their storytelling to life. In this session we’ll cover best practice for news organizations working with YouTube, copyright tools to help manage content online, and how leading newsrooms around the world are using YouTube to attract new audiences to their reporting.

1:00pm

Lunch[All afternoon workshops run concurrently from 2:30pm - 4:00pm]

2:30pm - 4:00pm

Google Earth for BroadcastersWith its distinctive swooping motion and ability to zoom into any location, Google Earth is a top mapping choice for broadcast professionals worldwide. Google Earth includes satellite imagery of the entire world (with 75% of the world's population at high resolution), hundreds of 3D cities, and archives of historical imagery — all available for media use with our free broadcast license. In this interactive workshop, we’ll get you started on building standard animations and videos, some KML editing — plus, we’ll clarify your licensing and permissions questions.

2:30pm - 4:00pm

My First Fusion Tables VisualizationLooking to tell a visual story with your data? In this interactive workshop, we’ll teach you how to get started with Fusion Tables, a tool to help you host, visualize and publish your data as maps, charts and timelines. The hour will start with a brief overview of Fusion Tables and related tools, including Google Refine, then we’ll dive into some hands-on examples to get you familiar with how easily your data can be turned into a visualisation with impact.

2:30pm - 4:00pm

Getting Started with Google+ HangoutsHangouts, which allow people to chat face-to-face-to-face, have fast become one of the most popular features on Google+, counting Barack Obama and the Dalai Lama amongst its users. Locally, The Age recently brought Julia Gillard together with voters via Hangout. This session will introduce you to Hangouts and how media outlets around the world are using it to create content and connect with their audiences. There will be step-by-step instructions on how to set-up a Hangout and stream it on your own homepage or YouTube channel.

2:30pm - 4:00pm

Google Maps API Office Hours Already telling cool stories with our Geo APIs? We’d love to see them. Stop by and meet some of the engineers behind Google Maps to show off your work and ask questions about how you can take it to the next level. Note that this advanced session is for journalist-developers already familiar with our APIs.

You can register your details via this Google form. Due to limited space, please note that submitting the form does not guarantee you a spot. We'll send you an e-mail to confirm your invitation.And if you can't make it, you can still join the conversation by following #google4media on Google+ and Twitter.Posted by Johnny Luu, Communications and Public Affairs Manager, Google Australia and New Zealand