Knowledge Base Articles

Contemporary marketing and promotions benefit from the inclusion
of a personalized sports bottle or custom sports bottle. They are the
must-have, must-see accessory of every fashionable, environmentally
active or socially conscious person this year. Increased warnings from
the FDA at the beginning of 2010 about the environmental and community
health hazards inherent in plastic water bottles has sent water
executives and celebrity endorsers running for the hills.
With
renewed warnings about the health dangers of BPA (or Bisphenol A) and
DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants,
children, fish, and other wildlife; no one wants to be seen promoting
what is quickly being labeled as the greatest preventable threat to
public health and the environment. The press has been merciless,
labeling bottled water as a major cause of infertility, birth defects
including genital deformities, impotency, child obesity, thyroid
complicati

Looking for the perfect personalized promotional products for
your business can be crucial to your budget and advertising
effectiveness. There are multiple of popular items used for trade shows,
conventions, conferences and other corporate events such as pens,
business card magnets, jotters, can coolers and custom t-shirts. You can
practically take any product, customize it and use it as a marketing
tool for your company. You want to make sure that you give your
customers and clients something practical that they will be able to use
for their everyday lives. Drinkware can be an effective giveaway item
for just about anyone. Stainless steel travel mugs are popular and
extremely useful to people who are always on the go.
You can get
stainless steel travel mugs and personalize them however you want. Get
them custom printed or laser engraved with your business logo, a
creative graphic design or any text you want. This guarantees that your
informa

The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses.
Why distributing promotional gifts is an ultimate business strategy?
Experts online believe that promotional products are an ultimate business strategy becau

Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results.
That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product.
You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it?
Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t

Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business.
What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market.
While searching th