NEW YORK (TheStreet) -- The markets are getting confusing, Jim Cramer told "Mad Money" viewers Friday, but that only means investors need to pay attention to both the macro and the micro pictures going into next week's trading.

Cramer said he'll be watching all of the latest news out of Syria, Washington and the Federal Reserve during next week's trading, but he'll also be watching a few key companies as well including PVH Corp, which reports on Monday. He said the retail picture overseas should be good news for PVH. He was also bullish on Five Below, as it continues its regional to national growth.

Tuesday brings a product announcement from Apple, a stock Cramer owns for his charitable trust, Action Alerts PLUS. He said that this may be be excuse analysts need to raise their estimates on Apple. Restoration Hardware also makes the watch list for Tuesday, as people continue to spend on their homes.

For Wednesday, it's Men's Wearhouse reporting, and Cramer said he wants to hear the story behind this company's much-reported CEO firing. Meanwhile, on Thursday, Lululemon Athletica and grocer Kroger are in the spotlight. Cramer said Lulu is getting worrisome, but he remains bullish on Kroger and Whole Foods Markets.

As if all that weren't enough, Cramer said investors need to also watch news from a slew of investor conferences that will be moving stocks all week long, as well as the latest retail sales numbers on Friday. He encouraged investors to remain cautious and to sell into strength as the news will be coming in fast and furious next week.

Speculation Friday

For "Speculation Friday," Cramer turned his sights on a $3 stock that could become the next Nokia, delivering a surprise takeover for shareholders. He said that Alcatel Lucent, the telco equipment maker that's been a dog for years, may now be getting attractive.

Cramer explained that with telco spending it's a boom or bust cycle, and after many years of doing nothing, all the major carriers are investing in the next generation of LTE service, thanks in part to a reinvigorated Sprint and T-Mobile. Nowhere was that more evident than with the most recent results from Ciena, which were spectacular.