Topic: Microsoft

Apple's remarkable success in iTunes and its App Stores bears striking similarity to another example of a platform developer investing in its own ecosystem: transit Value Capture. App Store Value Capture has changed the game for Apple, and is now fueling a faster rate of revenue growth for the company than all of its hardware segments combined.

McDonald's new flagship store is making a clear effort to mimic the Apple Store. AppleInsider takes a look at the plan, and also a takes a look back at Microsoft, Sony, and others who have "borrowed" elements of the Apple Store aesthetic in retail.

Every time Apple has entered a new market segment, the wailing sirens of punditry have scrambled to scream out their logic of how impossible it will be for the company to ever get established, to meaningfully change the rules, and to succeed commercially. And at the same time, those same critics frequently throw out the idea that Apple doesn't even have to try to succeed in hardware, because its audience of raving fans will blindly buy any overpriced, underperforming thing the company releases. In both cases, they're wrong, here's why.

Bill Gates and Steve Jobs came together 21 years ago, when Microsoft agreed to invest $150 million in Apple stock. The deal shocked Apple purists, but it helped put Apple on a firm footing for a few reasons -- and made its historic run possible in the second Steve Jobs era.

Microsoft has become the latest movie storefront to join Disney's Movies Anywhere, allowing for video content bought from online storefronts like iTunes and Amazon to be watched via Microsoft Movies & TV apps for the Xbox One game console and Windows desktops.

Despite getting lighter, thinner and faster, Apple's iPad tablets and MacBook notebooks haven't dabbled into entirely new desktop computing form factors and experimental hardware concepts the way Microsoft has with its Surface business segment -- and for good reason. Here's a look at why.

Microsoft is at it again with yet another Surface hardware release. But, as with the rest of the Surface line, it doesn't look like the Surface Go will make much of an impact in the markets it seems to be aiming for.

Microsoft is angling for a bigger piece of the tablet market with Surface Go, the smallest -- and cheapest -- of the company's two-in-ones to pack the usual assortment of hybrid internals into a sleek reference design.

Representatives from a number of major tech firms will gather in San Francisco on Wednesday to address growing concerns over consumer privacy, driven to the forefront by new European regulations and public uproar over scandals like Cambridge Analytica.

Once, long ago in a previous epoch of technology, Apple Computer, Inc. commissioned a new headquarters in Northern California just as it began losing its position as a leader in personal computing tech in the early 90s. Could history repeat itself in our modern era?

In the constantly-changing landscape of the App Store and the software marketplace, new apps and updates to existing titles are announced all the time. AppleInsider highlights some of the more notable app introductions and software updates for iOS and macOS that surfaced in the past week.

Every year, several companies--most notoriously Google--float various unfunny, excessively long dad jokes on April Fools Day. But rather than waste your time detailing these latest flat attempts at humor in tech, why not take a moment on April 1 to take a look at the really foolish stuff the tech media serves up virtually every day?