We coordinate trademark and domain name issues to secure your rights in the words

or symbols on which you spend significant marketing dollars.

TRADEMARKS

Trademarks take on a whole new meaning on the internet. Global strategy should be considered from the beginning.

Trademark and Service Mark Basics

Trademarks and service marks identify and distinguish the source of products from those of another. A trademark indicates the source of goods, such as a telephone, while a service mark indicates the source of services, such as providing long distance telephone service. This distinction is important for federal registration. Generically, trademarks and service marks are referred to as "marks." As long as you are using your mark, you retain the rights to it.

For a mark to be registered:

the mark must be used (or have a bona fide intent to be used) in interstate commerce,

it must identify the goods or service, and

it must not be so similar to any other related mark that it is "likely to cause confusion in the marketplace."

Confusion is determined by whether marks look or sound alike to consumers of the goods or services. Confusion can also be found if the marks mean the same thing. Marks for related goods or services are more likely to be found confusing than marks for goods or services that are unrelated.