Real estate companies and agents rely on print marketing to brand their images, attract new clients and sell more homes. In an age of heavy digital competition with a need for local exposure, print marketing provides creative opportunities above and beyond business cards and yard signs for turning higher profits. If you can leverage the […]

Mortgage professionals know that direct mail is one of the best tools for locating leads and closing sales. If you can leverage the power of direct mail by delivering the right message at the right time to the right people, your mortgage business is primed for success. All you have to do is close! If […]

Few professionals get to know their clients so well in a short period as real estate agents. In a matter of weeks, days or even minutes, real estate agents learn what their clients want from their most cherished and intimate environment: Their homes. Since a real estate agent’s relationships with his or her clients are […]

Mortgage brokers enjoy very personal relationships with their clients. Clients share confidential, personal information such as finances with their mortgage brokers, so it’s imperative that they have trust and confidence in you. Building and maintaining good relationships with your clients is key, and few marketing mediums help you connect with your clients as well as […]

Direct-mail marketing can be the single most profitable sales channel for many real estate agents. If you’re not sure what to send or when to send it, consider the following sample four-part real estate direct-mail schedule as a guideline. This article assumes that you already have a targeted mailing list and that you’ve developed a […]

Mortgage companies have a lot of competition, so it only makes sense that the industry is making heavy use of direct-mail marketing strategies. The most successful and economical mortgage direct-mail potential is in postcard marketing. Postcards sent directly to potential mortgage customers are fine-tuned to affect response. Here are some mortgage direct-mail postcard tips you […]

A direct-mail newsletter is a powerful tool for expanding your mortgage business potential. In fact, there’s no better way to consistently get your message in front of your target audience and establish your credibility as the top expert – the person they need to see when they’re ready to buy. A little bit of planning […]

Customers shop around before choosing a mortgage broker – that’s the nature of the lending business. Before committing to what is for most people the single largest purchase they’ll ever make, they need to be confident that you have their best interests at heart. At the end of the day, many families spread out brochures […]

Real estate is an exciting industry because you not only have to market your business to sellers, you have to market sellers’ properties to buyers. You can simplify the process and lay the foundation for future success with a thorough marketing plan. The following tips will help you create and execute a marketing plan for […]

Direct-mail postcards are perfect real estate promotion tools. They’re hard to miss and deliver a quick, clean message that drives response – when done correctly. Here are a few real estate direct-mail postcard marketing ideas you can use for your next marketing campaign: Strut your stuff You’re good at what you do, right? Let everyone […]