Scottsdale, Arizona, USA

The City of Scottsdale is widely known as a premier destination in the United States for Golf. Located in the eastern part of Arizona, Scottsdale is the premier location for RTC Events. Scottsdale is a city on the move, with the charm & hospitality of days gone by, a breathtaking landscape and abundant cultural attractions.
From the stone-embedded walls of Frank Lloyd Wright’s Taliesin West to the rammed-earth walls of the McDowell Sonoran Gateway, architects in this community have explored amazing ways to live, work, play and build in harmony with the Sonoran Desert. Maximizing the light of Arizona’s famed sunrises and sunsets, you’ll find as much exquisitely captured light at Scottsdale City Hall as you will at artist James Turell’s Sky Space public art installation at the Scottsdale Museum of Contemporary Art.

Keynote Speaker

In this presentation, Ashraf will inspire you with his intense passion and enthusiasm for technology, architecture and engineering. He brings into focus the invaluable socio-economic contributions that architecture and engineering professionals make to humanity and presents a compelling case for why the grandeur and glory of these professions should be applauded and celebrated.

Ashraf will present and enlightening talk highlighting the important not only of technology, but also the need for a broad-based education that equips young design professionals with the tools they need for success and leadership in ever-advancing — and technology-driven — fields. He demonstrates why architecture and engineering students should be exposed to the arts, public speaking, human psychology, and marketing so that they enter the professional world ready to communicate inspire, and collaborate not only with their peers, but with the public. Only with this foundation can students fully leverage technology's incredible potential.

You will leave with a renewed appreciation for the ways in which architecture and engineering professionals bring grandeur and glory to human existence, and make the world not only a better and more beautiful place to live for all of us today, but also for countless generations to come.