Gamers

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Ever wondered what makes those online games so hot among the people? What is it that makes most of them an instant hit? Here are six reasons. They are easy to grasp Similarity with the real games is the key Gamers can perform here better than what they can do physically These are easy to handle and are a great stress buster Accessible 24x7 on the World Wide Web ...

BANGALORE: Foreign superheroes and characters will have to make way as the Indian-themed games laced with Bollywood masala, Indian cricket fever and ancient mythology make their presence felt on the social gaming scenario. "Indians want Indian content", said Rajagopal Menon Director , Games2win whose games like The Great Indian Arranged Marriage, Turbo Cricket, KissMat have found takers. "Bold and Beautiful was great 20 years ago when Star TV first came into India, today even MTV is desi", says Menon.

It's a pity gaming PC brand Alienware took so long to come to India. But now that they have, they are offering a 3D gaming treat to Indian gamers. Playing Call of Duty on the specialty manufacturer's Aurora Alx machines takes you to a world far removed from the one you can experience on an ordinary PC. The company has also launched a state of the science gaming lounge in Bangalore. Designed like the interiors of a spacecraft, the effort finally gives gaming in India the seriousness it deserves.

NEW DELHI: People love games and everything about them. Even brands catch their eyes in online games. Music, chocolate, pasta or noodle lovers are likely to try the brands they see in the games they play. Similarly, laptop owners and English music lovers like the brands seen during a game, even though they may not buy them. So in-game advertising could be a win-win situation for all ? marketers, consumers and gaming sites ?, says an exclusive study by ZenithOptimedia. Gaming industry's explosive growth has drawn tremendous attention from marketers in the last couple of years.

MELBOURNE: An Australian study conducted by a Psychology graduate from Victoria University suggests that problem game-playing does not have anything to do with social skills or self-esteem. Dan Loton says that his study has shown that only one per cent of game addicts suffer from shyness. "From a clinical point of view, an addiction is a mental illness with very serious consequences. In this context, we need to ask whether gaming is responsible for causing people's lives to fall apart in the same way we see with gambling, alcohol or drug addiction," news.

Every year FIFA Interactive World Cup attracts the world's best gamers to Berlin, giving an opportunity to win $20,000. This year, 14-year old Sachith Reddy made India proud by becoming one of the 12 online qualifiers for the grand event in May. Sachith may just be a representative of the emerging breed of serious gamers in the country. As gaming evolves as a home entertainment activity, PC and console gaming players are all geared up with devices sure to enthuse the ardent gamers.

NEW DELHI: You've got to believe this ? gamers actually enjoy advertising in game play and this is why in-game advertising is becoming popular by the day. In fact, industry experts feel that the real-time in-game advertising business is set to grow into a $3-billion-plus global market by 2010. According to a study to gauge the 'effectiveness of in-game advertising that incorporates different levels of product integration', by global research company, Nielsen Entertainment, gamers actually enjoy in-game advertising.

MUMBAI: This is one area where the Koreans are top scorers. Even as professional gaming gathers mass in India, we're probably still crouching tigers. Industry estimates say about 3.6 million homes in the country own a personal computer, of which 1.5 million are powered by broadband. Yet, those leading the country's gaming baton admit that India still does not have what it takes to be a master of the cyber game domain. India's ranking at the recently-concluded World Cyber Games, popularly known as the Olympics of Cyber Gaming, was 43rd, down from 29th — an all-time high for the Indian gaming fraternity — last year.

MUMBAI: They are not interested in watching the hero taking on the bad guys or romancing multiple heroines. And, if friends are not game for a night out, they can escape to their own little fantasy world. Theirs is a world of exotic locations, curvaceous damsels in various stages of undress, weapons which can bring multiple worlds to an end. There is gold, silver and money to be earned, stolen or looted. A generation addicted to the silver screen and boob tube may find it difficult to believe, but gamers are taking over the entertainment world.

What if we took the simulation argument a bit further? For starters, the hypothesis posits that we ? including everything around us ? are just a game being played by some advanced version of human beings on a massively powerful computer sometime in the distant future. To give us a sense of reality our putative gamers have, according to the argument, programmed in us a continuous sense of history so that we can trace our development back, not only to the origins of all life but also to the beginnings of the universe.