Bacon, Buffalo Wings and Brunch

Maybe it was an omen for the Denver Broncos winning the Super Bowl 50, but the B’s earned top spots last week (January 29 – February 4, 2016) when it came to recipe searches. Make that bacon, Buffalo wings and brunch, which all topped page views, prints and Favorites for recipe box saves by Allrecipes’ home cooks. Bacon in any form is irresistible, while Buffalo wings are an appetizer with guaranteed touchdown appeal. Given the February 2football event, brunch was an ideal meal to start gathering Big Game fans. Read on for an overview:

Top Search TermsSuper Bowl food-related searches captured almost all internal and external search traffic last week—and were all about feeding a crowd. The fastest-growing week-over-week search term driving traffic to the site was strawberry pretzel salad. Other fast-growing search terms driving traffic to the site included five-star buffalo chicken dip, Reuben casserole, superbowl recipes, and super bowl recipes.

Top 10 Year-Over-Year KeywordsWhen comparing search terms on a year-over-year basis, the top keywords last week (January 29 – February 4, 2016) link to main meal ideas—pork chops, tater tot casserole, salmon—as well as straight up searches for the Allrecipes site. All are tried-and-true cold weather dishes with proven family appeal.