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Story

Since late 2015, I have made a commitment to blog, sharing my research, conclusions, concepts, and thoughts. It has been a rewarding and grueling commitment. It started off a couple times a week, grew to three times a week, scaled back to two times a week, and lately has been every Wednesday for the past several months. Here’s why the BX Blog schedule is changing again.

When I first began to contribute consistently online, it was through blogging.

That was back in 2008. And a lot has changed since then.

There are several factors at play, contributing to the need for me personally to scale back my blogging schedule. Here are two of the most pressing:

Time Commitment: to write a well-researched, thoughtful piece takes a lot of time. Since I began blogging for BrandedWorld in 2015, I’ve written well over 150 articles, averaging 1500 words or so. That’s nearly 250,000 words!

Based on my current project priorities, clients, and future projects, blogging just doesn’t easily fit into my schedule as often as it used to.

New Content Types: Since I began podcasting in May of this year, I have seen rapid growth, beating my personal monthly goals and now surpassing daily and weekly goals for the Brand Experience Podcast. Based on these results and where I believe the internet is headed (think audio/video), my focus will be on growing the podcast.

What to Expect Going Forward

Writing is one of the creative ways that I can express myself and thoughts. And I will continue to write. Look for short-form content on LinkedIn (connect with me), on BrandedWorld’s Facebook page (Like and follow), and the occasional long-form blog post here on the BX blog.

I’ll also continue to contribute to large publications such as Huffington Post, Entrepreneur, and others as well.

One of the strategies that I am implementing this fall is a more aggressive distribution and promotion schedule of my 160+ blog posts, 21+ podcast episodes (so far), and 31 vlogs. I’ve developed A LOT of content so far – now it’s time for that content to be more widely distributed.

Call for Guest Contributors

One of the goals for the BX blog has always been to feature guest experts. While the blog has featured a couple experts this year, I would love to feature more.

If you’d like to contribute to the BX blog, fill out this form and pitch your article to us. Looking forward to hearing from you!

The reason why I am sharing this with you is to be fully transparent. My schedule doesn’t allow for me to blog as regularly as I was able to do previously. In fact, it wasn’t that my schedule allowed it before, but that I was pushing to make it happen. Ultimately, it’s not sustainable to do so.

Day 25 of 31! A glaring issue I’ve noticed among many brands is the lack of a well thought out, intentional employee experience. We want employees to help us grow our brand, but have we put systems, processes, and training in place to get them just as excited about the brand as we are?

In this vlog, I share some tips on how to think about and design an employee experience roadmap to enhance the experience of working for a brand.

It’s Day 24 of 31 in my daily vlog challenge in August! Is your brand promise aligned with what you actually deliver to your clients? In today’s vlog I tackle your brand promise versus reality. It’s often not what you think!

Your brand promise is a commitment to your clients that set expectations around what you will be delivering to them in the form of a product or service. If you are promising the world to your clients and then failing to deliver on that promise, there is a big problem. And it is eroding your brand trust.

Let me know in the comments how you feel your brand promise compares to what you are delivering to your clients.

It’s Day 23 of 31 of my daily vlog challenge in August! In today’s vlog, I share one of my favorite inspirational quotes, by none other than Richard Branson.

Inspirational quotes are one of the ways that I keep myself going towards achieving my goals. When you get into the details of a project, it is easy to lose focus of the bigger picture. Reading inspirational quotes help to reframe my perspective, get inspired, and most importantly take action. Even if that action is a small step forward, it is still a step forward.

It’s Day 22 of my 31 day, daily vlog in August! Today, I share with you my favorite public figure to follow on social media. And that, is iJustine!

My favorite public figure to follow on social media is @iJustine! She is such an inspiration to watch – she’s been building her online presence for the past 12 years! From the early days of lifecasting to creating her own music videos, to daily vlogs, Justine has been a pioneer in the online space.