Genuinely harrowing … Peter Rabbit, due to be released in 2018.
Photograph: Allstar/Sony Pictures Animation

In a concrete bunker situated miles below civilisation lives a crack team of scientists dedicated to one thing and one thing only: ruining Peter Rabbit as comprehensively as they possibly can.

Parents of young children might be fooled into thinking that their mission has already been a success. After all, there’s already a CBeebies Peter Rabbit adaptation that paints the sedate, 115-year-old Beatrix Potter character as a go-get-’em adventurer whose escapades are typically soundtracked by a series of nightmarish sub-Levellers songs about standing your ground and laughing in the face of danger.

But the scientists persisted. Yes, they’d hugely damaged the Peter Rabbit brand, but they hadn’t yet irreparably ruined it. Then one day, one of the scientists called his colleagues around. Shaking with the power of his own awful imagination, he pointed at what he’d written on his blackboard. It read “3D live-action/CGI animated adventure comedy movie”. The other scientists gasped, but one – emboldened by this hideous new vision – went one step further. He grabbed a piece of chalk and, trembling, added “Starring James Corden” beneath it. The scientists applauded. One started vomiting. They’d done it.

But there’s something genuinely harrowing about the sight of Peter Rabbit – gentle, Edwardian Peter Rabbit – thoughtlessly injuring some birds, or grabbing a pile of lettuce leaves and making it rain like a banker in a stripclub, or literally twerking. No joke, all of these things happen in the trailer. There’s even a moment where a badger hurls a hedgehog at a dartboard, and it’s so much like the dwarf-throwing scene from The Wolf of Wall Street that you’re left with the incontrovertible feeling that this entire venture was put together by people who genuinely hate Peter Rabbit.

Just look at Mr McGregor. In all previous versions he’s been a villain – his primary objective has always been to cook Peter Rabbit in a pie – but in this trailer he’s the only sympathetic figure. He’s the guy who comes home to find his house trashed by Peter Rabbit, and his despair is palpable. “Not again,” he’d say if he hadn’t been so utterly numbed by trauma. That’s how much of a dick this Peter Rabbit is. He actually makes you side for the baddie. For shame.

Leave Peter Rabbit alone!

Read more

The fact that Corden – who, thanks to his roles in Trolls, The Emoji Movie and now this, seems like a man hellbent on screwing up as many kids as he can – voices Peter Rabbit just underlines it all. Something has gone terribly, terribly wrong along the way here.

Beatrix Potter was a famous stickler for protecting her work – she refused to sell the Peter Rabbit rights to Walt Disney – so there is no way on Earth that she’d have ever given the green light to a slow-motion car crash like this. But now the floodgates are open, let’s really go for it. Let’s give Tom Kitten a machine gun and a thirst for vengeance. Let’s give Squirrel Nutkin a rocketpack and a sleeve tattoo. We’ve gone this far already. Why not finish the job?