UPDATE:
The Earnest Sewn jeans sale at Ideeli starts at 11AM Tuesday, February 10 (they promise!). Thanks to Ideeli, readers who sign up through the Denim Therapy invitation code (new customers) will get a $25 shopping credit!

In today’s saturated denim market, it can be difficult to differentiate one designer brand from another??”making it hard to identify what really makes luxury denim, well, luxurious. Enter Earnest Sewn, a collection that fuses the Japanese aesthetic of Wabi-Sabi with the American tradition of quality denim. While all pairs of Earnest Sewn jeans are united by quality, they are each unique thanks to the hand-drawn techniques incorporated into the final wash. The resulting jeans combine sophisticated style with an independent spirit and prove that sometimes luxury rests on the power of three.

Style Elements: tea stained pocket bags with hand stamped signature pocket print and story, signature navy stain locker loop (a locker loop is the loop in the back of the inside of the jeans that you can use to hang the jeans off a hook), 2 piece contour waistband, twice sewn single needle tracking stitch. Decca is Ernest Sewn‘s classic straight leg fit for women.

Style Elements: tea stained pocket bags with hand stamped signature pocket print and story, signature white satin locker loop, twice sewn single needle tracking stitch, large hem for better leg hang. Lau fit is Earnest Sewn’s new fit and flare jean. Its rise and fit are based on the top lack of the Keaton with a skinny knee and extreme flare.