The HBC Foundation strives to positively impact the communities in which we operate through supporting vital physical and mental health programming. With the launch of our HeadFirst Program, the HBC foundation is committed to making mental health a priority in every Canadian community by increasing understanding and improving access to care.

Through your support, we will continue to distribute necessary funds to causes that truly touch the many communities across Canada. Each charitable partner relies on us to continue the crucial work that they do – this is why we are sharing the opportunity to give back. We invite you to join us in making a difference by donating your Hudson`s Bay Rewards points to one of our charitable partners.

For more information about a specific charity, click the charity name below or
donate now.

By donating your Hudson’s Bay Rewards points, you are helping to build a brighter future for Canadians.

Centre for Addiction and Mental Health (CAMH)CAMH is Canada's largest mental health and addiction teaching hospital, as well as a leading addiction and mental health research centre. CAMH helps positively transform the lives of people affected by mental health and addiction issues.

Children’s Aid FoundationHBC Foundation partners with Children’s Aid Foundation to support the complex mental health needs of Canada’s most vulnerable children and youth.