Weekend morning news… on California’s Central Coast.

FIRST ON THE BLOG: In a small market like California’s Central Coast on market #123, something recently just arrived on their TV’s and it’s happening for the very first time.

KEYT 3 has now added an hour-long 6:00 a.m. newscast on weekend mornings. KEYT NewsChannel 3 at 6:00 a.m. Saturday/Sunday, as its otherwise known as, is now the area’s first-ever weekend morning newscast, since KCOY 12 or KSBY 6 doesn’t air one at all. In fact, this is one of ONLY two stations either in California’s Central Coast or in the Monterrey Bay Area to deliver a weekend morning newscast (the other is KSBW 8). It’s also one of ONLY two stations to deliver a midday newscast (the other is also KSBW 8).

If you think about it, this move kinda makes sense, since KEYT 3 and KSBW 8 are and have been home to the most watched news in their respective areas for a long time now.

This market is growing and KEYT 3 is ready to deliver. Weekend morning news, now available on California’s Central Coast.