ORLANDO, Fla. (Jan. 21, 2014) -- The rain
came and it pushed some people away, but
the Demo Day at Orange County National,
which officially kicked off the 2014 PGA
Merchandise Show, was a success.

One of the companies that made a major
impact on the first day of the show was
Titleist. The brand that has become known as
the No. 1 ball in golf showcased two of its
other product lines with unveilings during
Demo Day.

Golf fans learned first of the new Spin Milled 5 wedges from Master
Craftsman Bob Vokey, an updated take
on the game’s top-performing wedges with
themes and characteristics based off feedback
from what Vokey calls the best Research and
Development department in the game -- the
PGA Tour.

The SM5 wedges feature new grinds, grooves
and finishes, which combine for an overall
experience that allows golfers more spin on
more types of shots, lies and conditions and
an increased ability to hit it close thanks to
the precise engineering of deeper TX3 grooves
and an extensive range of bounce and grind
options.

The wedges have already seen success on the
PGA Tour with the likes of Adam Scott, Steve
Stricker and Jason Dufner playing the brand.

We talked with Vokey Product Marketing
Director Dave Neville at the show and will
have a video review of the SM5 wedges
available soon.

The Titleist brand also unveiled Tuesday new
putters from the Scotty Cameron line -- Select and GoLo.

The new Scotty Cameron GoLo is a mallet
putter with a rounded profile. Four different
models make up the line -- GoLo 3, GoLo 5,
GoLo S5 and GoLo 7 -- allowing players a
choice in determining size and neck
configurations.

The newly-unveiled Select putters are
precision-milled and made according to tour-
inspired preferences. Three modern blade
designs from the Newport family -- Newport,
Newport 2 and Newport 2.5 -- and two mid-
mallet designs make up the line. The mid-
mallets, the Fastback and Squareback, feature
crisscross sight lines for a new alignment aid.

And of course, Footjoy had on display its
latest
footwear, the
D.N.A. shoe.

With more technology than seemingly every
other shoe currently
on the
market, the D.N.A. has been worn already by
Adam Scott.

The D.N.A. has been marketed to be the
perfect blend of style,
functionality and comfort thanks to its SnugFit
tongue, 3D foam
collar,
ChromoSkin leather collar and Fine-Tuned-
Foam Cushioning
system.

Set to unveil updated golf balls on
Wednesday, it’s a great start to the 2014 PGA
Show for Titleist and we’re excited to see
what the rest of the show holds for the brand.

We’ll continue to profile some of the game’s
biggest club manufacturers as the show
progresses, so keep an eye out for news and
information on the Callaway experience on
Wednesday. For updated photos, posts and
more, follow us on social media as we update
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