As Sab is known for creating captivatingly immersive dystopian worlds with a high degree of technical skill, the artist created images for the product page centered around "industrial ruinism." The unusual way the denim jeans for men are presented in an unfamiliar, post-apocalyptic setting help to underline the high-performance features of the jeans and remind consumers that the durable denim style—touted as a "21st century take on jeans—is well-equipped to handle whatever life throws at it.

While the product page uses artful images to set itself apart, consumers are still able to view other pertinent information on sizing, color options and fabric with ease.