Last Week in Digital – October 31st 2016

- October 31, 2016

PayPal & Facebook announce a new integration with Messenger

Last week PayPal announced a new integration with Facebook Messenger that will allow people to use PayPal as a payment option. Facebook is making a big push for businesses to recognize messenger a viable payment option and have recently added Shopify and are testing out an ebay feature.

What does this have to do with my marketing campaign?

Look, if you are an e-comm or if you do transactions online, this is something you need to be looking into. However, if you are a restaurant or a local business that processes payments online, this is a GREAT platform to use right away. Throw a little money at a paid campaign and let people in your town know that you accept payments via messenger for delivery etc. Getting a jump on your competition does not happen much in this space, so take advantage of the opportunity when you can.

Digital Ads will Overtake Traditional Ads in US Local Markets by 2018

And in other news the earth is round! According to BIA/Kelsey digital advertising, including mobile, will be up over 13% to $50.2 billion in 2017. By 2018, digital will overtake traditional advertising.

What does this have to do with my marketing campaign?

The end game is very clear for local companies who are actively marketing their product or service, you need to be in the digital game and you need to be in heavy, stop sitting on the sidelines.