Apple Voice Search Threatening Google?

Will Apple become a search engine, asks Frank Reed. My answer is yes -- but not specific to text. It will become known for specializing in voice search. Earlier this week, Apple announced upgrades
to Siri, including the ability to power a map application, partnership with TomTom, and agreement with major car manufacturers. While Reed mostly poses questions rather than providing answers, he does
serve up insights on Apple as a "true competitive threat" to Google.