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Imagine
if
you
could
take
all
the
data
that’s
available
to
you
about
your
customers,
potential
customers
–the
entire
market
–
and
unlock
all
the
insights
these
data
have
to
offer
about
what
they
want,
how
they
feel,
even
what
they’re
likely
to
think
and
do
next.
Imagine
how
much
... [ + Read more ]

Blythe
Howard-Chou,
digital
marketing
writer,
IBM
Collaboration
Solutions
Spring
is
on
its
way,
and
with
it
come
thoughts
of
spring
cleaning.
Many
of
us
already
have
goals
for
reducing
clutter
and
streamlining
our
lives.
Just
as
our
productivity
improves
when
we
organize
pantries
or
clean
out
inboxes,
becoming
a
social
business
... [ + Read more ]

Social
Business
is
no
longer
considered
a
passing
fad
or
simply
hype.
As
the
industry
has
matured
the
concept
of
gaining
value
through
improved
communication
and
collaboration
has
become
much
more
widely
accepted.
Aiding
that
acceptance
has
been
the
evidence
behind
the
business
impact
that
companies
are
realizing
through
their
... [ + Read more ]

What
do
you
need
to
become
social?
By
Reynout
van
Adrichem
Boogaert,
IBM
Social
Business
Evangelist,
Netherlands
Nearly
three
years
ago
IBM
put
social
business
on
the
map.
If
you'll
recall
during
Lotusphere
2011,
the
discussion
was
around
what
organizations
could
and
should
do
to
become
social
businesses.
A
year
later,
... [ + Read more ]

Maryann
Johnson, Executive
Consultant,
Business
Value
Assessment,
Web
Experience
Software,
Social
Business,
IBM
I’m
at
it
again.
I’m
adopting
new
technology.
This
process
isn’t
new
to
me.
It’s
something
I’ve
been
doing
for
more
decades
than
I
care
to
admit.
There
have
been
many
times
when
I
rushed
to
be
at
the
forefront
... [ + Read more ]