Book Marketing

The Seven Book Marketing Mistakes That Authors Make (Part 4 of 8 ) A book is essentially a conversation between the author and the reader (with the author doing most of the talking.) If you have to spend 6 hours listening to somebody, would you not want to know a…

The Seven Book Marketing Mistakes That Authors Make (Part 3 of 8 ) The other day I was at a party when I met a serene looking man. I asked him what he did and he immediately replied that he was the author of a yoga book. His second sentence…

The Seven Book Marketing Mistakes That Authors Make (Part 2 of 8 ) Executives at Hollywood’s big movie studios typically get hundreds of movie ideas pitched to them. A couple of people wanted to get the attention of one of these studio executives. So they pitched their story as “Jaws…

The Seven Book Marketing Mistakes That Authors Make (Part 1 of 8 ) With over 400 books being published everyday, authors have a particularly big challenge when it comes to promoting a book online. As author Gayle Kelley states “The publisher’s job is to get the word out about my…