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Rock 'n' Roll Marathon economic impact: $32 million

November race generated $1.36 million in taxes and fees

The inaugural Savannah Rock 'n' Roll Marathon had a $32 million impact on the local economy, according to a study released Friday.

The race, held Nov. 5, 2011, attracted 30,349 out-of-town visitors that translated to 21,117 hotel room visits that weekend, the study revealed. The report was prepared by the director of San Diego State University's Sports MBA program, Scott Minto.

The $32,394,693 in total economic impact exceeded pre-race estimates of $23 million. Direct spending by visitors accounted for $17,910,394.

The race is credited with generating $1,366,475 in taxes and fees for local governments.

The 2011 Savanah Rock 'n' Roll Marathon attracted more than 19,000 runners. The race, part of a series put on by San Diego-based The Competitor Group, returns this November.