Atlantic Avenue Business District

Chosen to design the identity for Atlantic Avenue's business district. Built around the concept of “Brooklyn's Main Street” for the landmark area's rich history, importance, and diversity for the bureau. The design of the illustration was influenced by old travel posters. The banners are displayed throughout the neighborhood with the different colors subdividing the area. The companion guide lists info for every store, restaurant, bar, and service along the district, and features a fold-out map showing their locations. The guides are free, and can be found at all the stores and hotels in the area.

Vanity Fair Summit

Design development for the Vanity Fair New Establishment Summit across multiple touch points. This inaugural event celebrated one the magazine’s signature editorial features and showcased speakers and guests who were defining our culture. Worked with the VF design staff to transform multiple venues of San Francisco’s Yerba Buena Center for the Arts.

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EVENT BRANDING • PRINT_________________________

Chrysler

Presented an authentic and inspirational narrative of young, entrepreneurial success stories to a resourceful, no-nonsense audience. Photography, video and design aligned with the advertiser’s desired editorial look and feel.

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DIGITAL • VIDEO • PRINT_________________________

American Farm Bureau Federation

Developed the identity for the American Farm Bureau Federation including trade show branding, video story telling, and informational and sponsorship materials. The goal was to communicate the power and scope of the companies farm organization that is committed to building strong, prosperous agricultural communities throughout the country.

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EVENT BRANDING • VIDEO • PRINT_________________________

Material Connexion

Design for a online report and companion printed booklet about 3D printing. Both were individual products for sale, and needed to complement each other while still having their own identity. Presentation needed to be handled with sophistication appropriate to the subject matter’s audience.

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DIGITAL • PRINT_________________________

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Top Shop

Popular Mechanic’s Top Shop section was the magazine’s biggest, most profitable integrated marketing program. This year’s section showcased the Mustang’s makeover, in the shop and with the finished car in a road trip. Designed custom illustration to transform the look of the gritty auto shop. The excitement of the road trip was conveyed through choices of location, talent, and tone, and further enhanced with the digital options of the ipad section. The digital section started out with a full screen custom video announcing the section.

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DIGITAL • VIDEO • PRINT_________________________

Four Freedoms Awards

Designed the branding for the Four Freedom Awards including the ceremony and reception spaces, directional signage, programs, in addition to the digital and social promotions for the event. The Four Freedoms Awards recognize the contributions of civil society leaders whose achievements have demonstrated a commitment to those principles which President Franklin Delano Roosevelt proclaimed as essential to democracy in his historic speech to Congress: freedom of speech and expression, freedom of worship, freedom from want, freedom from fear.

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EVENT BRANDING • PRINT • DIRECTIONAL SIGNAGE_________________________

Photos by Prisca Edwards

Radioshack

Showcased engaging, unique projects created with components bought at RadioShack to a DIY audience. Core concepts were curiosity, creativity and personal expression. Videos and projects had to be both instructional and entertaining.

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DIGITAL • VIDEO • PRINT_________________________

Breakthrough Awards

Created an iconic identity for PM’s signature event. This event showcased the best innovators and innovations of the year. The branding featured the dynamic host location (The Hearst Tower). The event had a strong cohesive look that worked across all aspects of branding, even the award trophy was a one-of-a-kind piece.