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Among other things, advertisers can’t see the search terms that don’t lead to their ads being displayed. And there are other quirks with Google Shopping and Product Listing Ads. Here are some tips for how to drive more sales from this increasingly important advertising channel.

Among other things, advertisers can’t see the search terms that don’t lead to their ads being displayed. And there are other quirks with Google Shopping and Product Listing Ads. Here are some tips for how to drive more sales from this increasingly important advertising channel.