Smithsonian Licensing

At Smithsonian Licensing, we are story tellers. Our products and promotions are born from a compelling back-story developed of history, science, art or culture—all inspired by the world's largest museum and research complex. Our licensed products are therefore able to connect to consumers on an emotional level, making them feel that they are part of something authentic...exciting...special and real.

Smithsonian Licensing works with best-in-class partners to create high-quality products across a broad range of categories, including:

Toys, Games, and Interactives

Publishing & Graphics

Home décor

Apparel, Jewelry and Accessories

Collectibles

Licensed Promotions

Sold under the Smithsonian's prestigious brand, our licensed products and promotions are defined by their quality, value, and relevance in meeting the needs of today's consumers. Importantly, a portion of the proceeds from the sale of these products is returned to the Smithsonian Institution, to further our important mission—"the increase and diffusion of knowledge."