Correctly targeted advertising (in terms of content type, context and placement) would have a substantial receptive audience – if consumer opinions are to be believed

Current advertising technologies are negatively impacting consumer web experience by driving up page load times dramatically

Ad-blocking usage is steadily increasing, so governments have their work cut out regulating it out of existence

This starts to paint a picture of something being broken in the way advertisers deploy targeting technologies and the way targeting technologies work. Government regulation is only likely to delay industry change.