With dozens more banks and retailers signed-up to Apple Pay in recent weeks, the company says the contactless payment system now supports the cards used for around 90% of credit card transactions in the US.

Ten further banks started accepting Apple Pay today, including two that had previously been announced as on the way: Commerce Bank and UW Credit Union …

The NYT reports that Orlando Magic will also be bringing Apple Pay to its concession stands from next year.

Alex Martins, chief executive of the Orlando Magic, said he thought Apple Pay would play a part in bringing other industries into a new digital age.

“One of the biggest pieces of feedback we get from our fans is that the food and beverage lines are too long,” Mr. Martins said in an interview. “It keeps them from going to the concession stand because they don’t want to miss the action […] Technologies like Apple Pay will speed up our service.”

Apple is in the enviable position that its partner banks and retailers are doing a lot of the marketing for its payment system, both Chase and MasterCard recently running TV ads promoting Apple Pay. Forrester Research estimates that Apple Pay transactions will reach $35B by 2019.

About the Author

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!