Wednesday, March 4, 2015

Kraft, Kellogg’s, Coca-Cola And Dozens More Continue to Lose Money

The public doesn’t trust manufacturers like Kellogg’s and Kraft
anymore. Earnings are falling, and dozens of Big Food companies’ stocks
are down. One of the biggest food companies in the world, ConAgra, is
even slashing its 2015 earnings projections. Is Big Food really over?

ConAgra is changing management – is it because their 2015 earnings
projections are way are down and stocks took a plunge recently? The food
giant owns brands like Hunts, Swiss Miss, as well as Chef Boyardee,
among others. Do people really want to eat cancer-causing chemicals in a can anymore?

“There’s a mounting distrust of so-called Big Food,
the large food companies and legacy brands on which millions of
consumers have relied on for so long.”

Do Americans finally realize what Yale medical researchers David Katz and Samuel Meller declared in a paper in 2013, that a “diet
of minimally processed foods close to nature, predominantly plants, is
decisively associated with health promotion and disease prevention.”

Eating minimally processed foods was even found to be more important
than whether you are vegan or vegetarian, eat a paleo diet, or take part
in any other specific diet like the ‘Mediterranean diet.’ Even eating
meat, according to Katz and Meller, is O.K. as long as:

“. . . animal foods are themselves the products,
directly or ultimately, of pure plant foods—the composition of animal
flesh and milk is as much influenced by diet as we are.”

Big Food is simply floundering. People don’t want toxic chemicals in their beer, in their cereal, or in their milk.

Is this also why retailers like Target are doubling their organic and
sustainable products, and organic food sales are expected to be over $35 million in 2015?
Is this why farmers are turning to non-GMO seed, and people are turning
to local food co-ops or even starting to grow their own food?

Is “American cuisine” finally going to mean something besides
processed junk? It looks like Big Food is on a path to self-destruction
– at least unless they make some serious alterations to keep up with
what the people want. It’s about time we wised up.

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