“I thought it was awesome,” Urlacher said, when asked his initial response to Nike’s new uniforms, which were unveiled in Brooklyn Tuesday. “I love the [Nike] sideline gear. I didn’t like Reebok’s.

PHOTOS: New Look For Chicago Bears

"It’s nice to wear stuff that looks good."

Of course, Urlacher's not-so-subtle dig at Reebok doesn't come from thin air. He has long been sponsored by Nike.

He was even once the subject of a Nike football ad that compared his play for the Bears with his high school play. According to Urlacher, the new uniforms will even make a difference in how the defense plays.