6S Marketing Agency Asks To Chosse iPhone 7 Name

09.09.2015

iPhone 6s or iPhone 7? What is the best variant for the next generation iPhone? 6S Marketing, an ad agency located in New York, is hoping to persuade Apple company to change the name of its upcoming iOS device, the iPhone 6s, to the iPhone 7.

On Wednesday, September 9 Apple will unveil two new iPhones, and they’ll be called the iPhone 6s and iPhone 6s Plus. Apple’s iPhone naming scheme has been the same for multiple years in a row, having kicked off with the iPhone 3GS.

Right now, the 6S Marketing agency is running a marketing campaign to bring to light the similar names. The company has written an open letter addressed to Apple and rented several billboards, one in Times Square, reading “Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing.”

6S Marketing agency was founded in 2000, as a small company located in one of the founder’s apartments. In their open letter, the company stated that they chose “6S” as their name because it sounds similar to “success,” and that they’re known commonly just as “6S.” At that time they didn’t expect that these days such huge corporation as Apple will call its smartphone iPhone 6s.

While the request to change the next iPhones name might be sincere, considering that it is less than hours for iPhone 6s or iPhone 7 release date, and the rumors about its name were flying around since last year, we can say that it is impossible to change the name as there would be no time for Apple to change its own marketing materials and packaging.

6S Marketing’s publication of its letter at this late date in Apple’s development cycle suggests the company is simply hoping to garner some attention ahead of the September 9 introduction of the next-generation iPhone.

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