He decided on a path in music by way of poetry — then the beat kicked in. Now he's a rising star and just signed by Def Jam. We caught up with Toronto's Jahkoy after his set at the 2016 SXSW in Austin, Texas.

Carrie Rodriguez is a Texan, but with deep roots to Mexican pop music through her great-aunt, Eva Garza. Rodriguez pays tribute to her great-aunt and adds her own contemporary twists to classic ranchera's on her new album, "Lola."

Tonight in Austin, the first-ever SXSW Cuban showcase will take place. If you can't see these amazing musicians, just wait — the improving relations between the US and Cuba up the chances they'll be playing more often in America and elsewhere.

President Barack Obama became the first sitting US president to speak at the annual South by Southwest festival on Friday and called on the tech entrepreneurs in the audience to think of ways to make government work better through technology. But what was on the mind of many was the case between Apple and the FBI. And, while not addressing specifics, Obama offered his thoughts about the larger privacy vs. security debate and it's clear where he stands — and that's with the FBI.

SXSW Interactive is where you go when want to find out about the next big thing in technology. We traveled down to Austin to report on modern activism and protest culture post-Snowden. It wasn't supposed to be about music. But because Austin, it was.

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03/22/2015 - 6:45pm

There can be a whole lot of noise at South by Southwest. You can walk down Sixth Street in Austin — the main drag, where many of the venues are located — and not hear anything but a mush of bands and artists, spilling into the street. But, one band caught our notice: Poor Rich Boy from Pakistan.