Delivering smarter dynamic communications rather than static timed communications based on self-reported data can help connect patients to information and support that drive brand loyalty and program success.

Quadrant HealthCom named Ronald T. Burkman, MD editor-in-chief of The Female Patient. Dr. Burkman is professor, Department of Obstetrics and Gynecology, Tufts University School of Medicine and practices in the Division of General Obstetrics and Gynecology at Baystate Medical Center in Springfield, MA. He will work alongside editor Carol Saunders and publisher Margo Ullmann on the journal.

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