Month: April 2014

Have you been asking yourself how do I increase traffic to my retail business? Or how do I increase traffic to my business so I can increase sales and keep the doors open?

The question comes up frequently and it doesn’t usually come from the owner who is seeing double digit increases in sales. It’s usually coming from the small business owner who is laying awake at 2am asking herself, “how do I increase traffic to my retail business and keep it affordable?”

I recently ran into a business owner who obviously needed help but was not going to let anyone from the outside step into his world.

It always amazes me when I run into a small business owner who has been at it for years, and they say the want to increase traffic to their retail business, yet they can’t market themselves out of their own backyard let alone front yard! Yet he or she continues on down the path of struggling and fighting to keep the doors open.

In this particular case the owners were all over the map and spending money that wasn’t necessary and real a drain on their finances.

Increase Traffic to Your Retail Business

So if you are you looking to increase traffic to your retail business then the #1 Thing you must do is look at all the marketing angles. If this is a challenge, then hire a professional to help you look at all the angles. This way you can identify the ones that really work, and those that need to be left behind or fine tuned to help increase traffic.

In today’s web environment you have to look at the entire picture. Maybe you have a large customer database but are not engaging people with mobile or email? Why? Is it frustration? Confusion? Or simply a lack of knowledge and the ability to connect the dots and make the technology work in your favor.

Increase Retail Traffic with Web-Oriented Tools

If you are like so many retailers these days, the web is one big headache. Constant changes. Constant issues. Constant needs for updates, etc… And on and on the list goes.

The thing is, web-oriented tools can help to increase your retail traffic if you are using and testing with the right tools.

Tools like the QR code, URL Shortners and Short Videos can help you Track, Generate and Increase Traffic to Your Retail Business.

People are also using mobile more and more, so if your business is not mobilized (on and for the web), chances are you’re just hurting yourself and the bottom line of your business. So get busy and get mobile pronto!

Ultimately you need to attract and engage with people (your target audience for your retail business) on the web when they search and research by typing or speaking the keywords for your type of retail business. This will then lead to more traffic to your web properties, phones, emails and physical locations.