Twitter to celebrate Ganesh Chaturthi with a new 'Lord Ganesha' emoji

The emoji will get activated on the evening of Sunday, September 4

ETBrandEquity

September 03, 2016, 08:30 IST

Image for representation only. Credit: GettyGanesh Chaturthi is around the corner, and Indians across the country and the world are getting ready to welcome Lord Ganesha into their homes. Micro-blogging giant Twitter is joining the festive bandwagon this year by launching a special Lord Ganesha Twitter emoji. Users can tweet to welcome Lord Ganesha on Monday, September 5 using #GaneshChaturthi, #HappyGaneshChaturthi, #Ganeshotsav, among others, for a Lord Ganesha emoji to be activated next to the hashtag.

Speaking about the initiative Viral Jani, head media partnerships, Twitter India, “Twitter is the best way to see what’s happening in your world right now, and we are the live connection to India’s cultural diversity, festivals, languages in the spirit of unity. Over the past year, we have seen the nation come together over cultural moments such as Diwali and even local moments such as Makar Sankranti in Gujarat. We are launching a special Twitter emoji for Ganesh Chaturthi to delight our millions of Indians celebrating this local cultural moment.”

The emoji will go live on the evening of Sunday, September 4, and will be active until the last day of celebrations on Friday, September 16.