This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
- Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
- The difference between native apps and websites
- The difference of agile vs. waterfall approaches
- User personas and site personas
- User testing
The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.
These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.

EW

Jasper is a good teacher and has clearly put a lot of time and effort into this course. It gives a sound theoretical understanding into UI and UX.

MG

Jan 08, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

Really great course for beginning designers. The video sessions with 'live' students are particularly valuable.

Из урока

Getting your Ducks in a Row: The Sitemap

Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.

Преподаватели

Roman Jaster

Visiting Faculty, Program in Graphic Design

Текст видео

Let me introduce one more term before we really get into the site map business. A lot of what we're doing during the site map phase is often described as information architecture. You might have heard about this term before. There's even a job description called information architect. And although it's been formalized as a term more recently, the field of information architecture is quite old. As long as people had to communicate information, they had to make certain choices on how to structure that information. I was just talking about that. Even the Medieval Scribes working on their illuminated manuscripts had to think about how to structure the writing. In the context of a website, you can define information architecture as categorizing, organizing and labelling information to allow users to move through a website effectively. The writer Christina Wodtke has another way of putting it that I quite like. She says that information architecture is deciding what the choices are, what they are called and where they take you when you click.