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Search Engine Optimization (SEO)

Search Engine Optimization is the most cost-effective way to increase your site's sales. If you want to succeed on the web, you need to be where customers are looking.

Search Engine Optimization (SEO) is the process of optimizing your website to make it easy for search engines to find your website so it achieves prominent keyword rankings on Google, AOL, Yahoo, AltaVista, MSN, Ask, etc.

Each search engine uses a different method (or "algorithm") to determine how well your site will rank with your keywords. Your sites optimization process begins with a thorough keyword analysis to determine which keywords will drive the most qualified traffic to your site. These keywords will form the foundation for the next steps of your content development and site optimization. This optimization includes ensuring your page descriptors are in the right places and conform to current search engine guidelines. It also means making sure your site's page code and internal links are compatible with the search engines. This is so the search engine spiders are able to find the relevant content on your website, and index it correctly so the theme of each of your site's pages are accurately conveyed to the engines and to your visitors.