Bombers fans get licence to be True Blue

Bombers brass, players, and mascots unveil the new licence plate on Thursday. (CBC)

Winnipeg Blue Bombers fans can soon be licensed as "True Blue".

The team announced Thursday that limited-edition specialty licence plates will soon be available, featuring the retro Bomber logo on one side and the words "True Blue" between the spaces for the insurance stickers.

"This is another great opportunity for fans across the province to show their Bomber pride," said team president Jim Bell.

"Fans of the Blue Bombers are passionate about their football team," said Andrew Swan, minister responsible for Manitoba Public Insurance (MPI), which will administer the plates through the province's more than 300 Autopac agents.

The plates will be launched as a pilot project in early June, prior to the start of the 2011 Canadian Football League season.

The Blue Bomber plate will be the second specialty plate available in the province. In 2004, Manitoba approved the issuing of a specialty licence plate to honour veterans.