How Do Reputation Management Services Work? Once your company’s brand has been established, the importance of the reputation management of your brand within your market cannot be understated. Reputation Management: The practice of attempting to shape public perception of a person or organization by influencing online information about that entity. According to Kathy Kruse of Kruse […]

Effective Logo Design Tips Before we discuss what makes a logo design effective, let’s briefly revisit the idea of behavioral economics. Behavioral economics – the idea that decisions are less deliberative, linear and controlled than we would like to believe – translates to mean: real change in behavior can be difficult to achieve. In this […]

How SEO Makes You Money Imagine you found yourself driving down a deserted road with nothing but barren land in sight for miles. No houses, no businesses, no parks or foot traffic – just tumbleweeds and a few unsuspecting trees. All of the sudden you see a billboard in the distance, and as you get […]

What Is Behavioral Economics? Before diving in, allow me to suggest a literary illustration for behavioral economics. If you are familiar with Homer’s “Odyssey”, you may recall a scene in which protagonist Odysseus ties himself to the mast of his ship in order to avoid the temptation of Sirens, who according to Greek mythology, entice sailors […]

So you’ve tapped into the amazing online selling experience Amazon has to offer, and you’re killing it right? Your Amazon sales are up, reviews are pouring in, inventory is moving quickly and most importantly you are making great money. All of a sudden you check your email: “Hello from Amazon. We are writing to let […]

What Is Customer Journey Mapping? Once you have familiarized yourself with concept of the Customer Journey, it is important to understand how to best translate the concept into a framework to attract and lock in customers. After all, isn’t that why we’re all here? Say hello to Customer Journey Mapping. An effective Customer Journey Map will […]

What Is The Customer Journey? So, let’s begin by cutting directly to the point; if you want to not only make the most revenue but also drive repeat and referral business, you want to have a comprehensive understanding of your customer’s journey. This applies to ANY business; brick and mortar stores, physical products, informational products, […]

Why is My Amazon Seller Account Suspended? With over $100 billion in expected annual sales and over 244 million customers, it is not new news that Amazon is the E-commerce king. It has built-in trust, buyers’ payment information is already saved and Amazon Prime members get free 2-day shipping. Amazon can’t be beaten when it […]

How Does Amazon FBA Work? You’ve had a genius idea of a product to sell on Amazon, contacted suppliers, negotiated a great deal and have your first shipment coming your way. You are ready to start selling on Amazon. But what’s the best way to do so? Are you looking to handle your fulfillment in […]

4 Tips On How To Increase Sales on Amazon Today As the largest eCommerce storefront, to date, Amazon contains a whole world full of sales potential. Amazon drives mass traffic to product listings every second, and even better, drives people with a ready-to-buy mindset. While ranking your product on Google may attract researchers and browsers, […]