As in AdWords, we A/B test every ad group and landing page to continually improve CTR and CPALearn More

STRUCTURE

Account Structure

The most labor-intensive pieces of the puzzle have already been put in place when we import your AdWords account into Bing Ads. We only suggest Bing Ads when you’re ready to expand your advertising horizons, and we’re confident that your AdWords accounts are as solidly built as possible. That way, you’re guaranteed to have a well-performing Bing account right out of the gate.

Like Google, Bing is constantly adding new features to its platform and The PPC Guys are on the cutting edge of everything it has to offer.

Focus

We always look at whether your campaigns will be based on location, focused around specific service/product categories or focused on niche keywords only.

Volume

We also ask whether high-volume or low-converting keywords will need to be placed into separate ad groups or removed from the account all together.

Goals

Due to platform size, Bing Ads goals will differ from AdWords, but it’s still relevant to ask where you want your account to be in 3 months, 6 months or a year?

KEYWORDS

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The PPC Guys are driven by performance marketing and our results show it. When you partner with us, you can rest assured that we are as dedicated to your company’s online success as you are.

Keyword Planning

Once your account’s structure is in place, managing keywords becomes more simplified and manageable at scale. To optimize keywords, we remove irrelevant search terms, extract exact match keywords into niche ad groups, and continually seek out new, potentially profitable keywords. At times, we’ll also take into account the subtle differences between Bing Ads and AdWords users.

Analysis

Negative Keywords

We always add negative keywords at the ad group level to ensure that the right ads show for the right keywords and weed out irrelevant traffic.

BIDDING

Bidding

Just like AdWords, Bing Ads offers a variety of strategies for managing the bidding process, but the same three guidelines still apply — conversion data must be accurate, all bids must reflect performance targets, and the chosen bidding approach must be a long-term commitment. Here are some questions we consider when approaching the bidding process for your Bing Ads account:

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With so many bidding strategies available, it pays to have an experienced account manager managing the process for you.

Budget

What is the break-even point, and what is the ideal cost per conversion, for this account?

Strategy

Would manual, CPA, or rules-based bidding make the most sense?

Keywords

Will keywords be managed at the ad group level, keyword level or a hybrid of both?

TESTING

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The PPC Guys beta test new Bing Ads features before they are released to provide Bing with real world feedback from our results.

Ad Copy and Landing Pages

If ads and landing pages aren’t designed to convert, even the most highly optimized accounts will not perform well. Without well-targeted ads and proper landing pages, advertising efforts will only grow traffic rather than business. With this in mind, our design team constructs, edits & tests all ad copy and landing pages to ensure that pre-click marketing efforts aren’t negated by weaknesses in the post-click conversion funnel.