第6章 市場区分

第7章 市場シェア

第8章 技術革新

第9章 企業とブランド

第10章 消費者 - アイスクリームの利用

第11章 消費者 - 対応分析

第12章 消費者 - さまざまな種類のアイスクリームに対する認識

第13章 消費者 - アイスクリーム製品への考え方

第14章 消費者 - アイスクリームフレーバーへの関心

第15章 消費者 - 理想的なアイスクリームを作る

第16章 消費者 - アイスクリームを食べる機会

第17章 消費者 - Mintropolitan

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“From fashion to foodservice, the beauty of simplicity is gaining greater momentum in China to help consumers to balance their overwhelming lifestyles. In the case of ice cream, the preference for products to maximise sensory enjoyment is clear as simple flavour and texture are no longer the most important elements to attract the more demanding consumers. Also, in the future, it will be more common to see ice cream brands expanding the eating occasions and further penetrate into the adult market.” - Esther Lau, Research Analyst.

The ice cream market is poised to grow steadily through to 2020, driven by the low consumption per capita, growing sophisticated taste and increased demand for artisanal variants. With the exposure of a variety of ice cream products offered by artisanal ice cream specialists, Chinese consumers are starting to have endless appetite for new inventions.

With the increasing affluence of Chinese consumers, companies are expected to invent ice cream with unconventional flavours. What differentiates premium ice cream products from cheaper alternatives is the appeal of sensory and healthy factors.

As demand varies by demographics, it is important for companies and brands to target consumers precisely, such as females with yogurt-flavoured ice cream and people in their 30s with additional fruit and nut bits.