Zach Heller Marketing Blog

Free is a popular piece of many different business models these days. If I gave you 60 seconds to name as many brands that use “Free” as a part of their marketing, you could probably get a pretty sizable list going.

From freemium models - which offer a free version and a paid version of a product, to services that are completely free with money made on advertising, to free apps with in-app purchases, “free” dominates the marketplace. We offer free shipping, free trials, buy one get one free.

But businesses must consider the hidden cost of “free”. Because in most cases, it really isn’t free.

If I am a free Spotify user, I have to live with the absence of certain features and the intrusiveness of ads. If I sign up for a free trial, I have to remember to cancel before my credit card is automatically charged when the trial concludes. If I sign up for free information, I have to give up my email address and submit to unwanted promotions.

Zach Heller Marketing

​Zach Heller Marketing is all about perfecting the way you and your company communicate with consumers in the digital age. Our specialties include email marketing, social media marketing, direct mail, and website design and development.

Who Am I?

Hey there! My name is Zach Heller. My goal is to create a place of open communication about marketing, advertising, small business, etc. I invite comments, emails, and connections of any kind. You can connect with me anytime.