A common misconception among startup entrepreneurs is that traction is more important than revenue in the early days of business. And it is possible that this strategy could be a good basis for the following advertising tips.
But this tactic will only be helpful to you if your business is flush with VC funding and if you want to increase your valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there.
One of the … [Read more...]

Getting good results on Facebook comes down to patience and the right expectations. It is not a strategy that will get you rich immediately, but if you set aside your impatience and a good budget for learning, it can deliver massive results.
It takes some time to run tests to target the right audience. While every social platform has its integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact … [Read more...]

The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads.
The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular.
Jeff Kunzler of Design is Law explains:
A large part of web ads are malicious, misogynist, full of malware/ransomware, and are a … [Read more...]

Whether or not banner ads work for your business depends on how you use them.
Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign.
If you expect banner ads to lead to immediate conversions, you will probably be frustrated. However, it’s important to recognize which people banner ads are targeting.
[clickToTweet tweet="Branding is one of the main purposes of … [Read more...]

Have you ever taken a trip and during a portion of an interstate freeway you have observed signs that capture your attention and alert you to upcoming services? Sometimes these services are gas stations, restaurants, hotels or motels, or any other service that seems to benefit from catching your attention while driving.
What is it that is effective about that advertising? Is it the pictures? Is it the words? Is it the location? What about the strategy? Can you call it strategy when the … [Read more...]

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