Headquartered in Mumbai, this startup plans to use these funds for growing in terms of human resources and geographies. Till date they have tried to keep their operating costs bare minimum through efficient use of technology, digital media and user-generated content.

Founded by Kiran Patil and Pritesh Mittal, both IIT-Bombay graduates, in 2015, NearFox brings to users the best in the city in food, shopping, beauty, fashion, fitness, entertainment and local travel. The startup is currently operational in Delhi, Bangalore and Mumbai, and plans to launch in New York next.

Kiran Patil, CEO

“While users are looking for what’s happening in the city, businesses are going to the extent of distributing pamphlets with the morning paper to reach out to them. NearFox aims to solve this massive information asymmetry that exists in the local lifestyle segment,” said Kiran.

When asked about why New York of all the places, Kiran told IndianCEO, “America is one of the most visited countries, and New York is one of the popular destinations. Our product is designed to showcase such a city. Within 3 months we will provide all information of this place to our customers”

They claim to get 2.5 lakh website traffic per month through organic channels over the last six months.

NearFox plans to be live in 10 cities by mid-2017, and aims to launch in 200 cities globally over three years, through expansion led by an extensive blogger network and sharp focus on user-generated content.

Startups generally celebrate every small reason, But if the reason is about a milestone achievement then it makes a big difference. This victorious path is not an easier one and we have faced and surpassed many challenges in the last few months to meet our target of half a million visitors. While our ambition is a much bigger number, the target we achieved was planned towards the end of the financial year and our team made it possible 4 months in advance.

Indeed a great effort by Shishir Kumar and the entire team and a special thanks to the avid readers of IndianCEO for following us. IndianCEO is indeed my first bet in to media business and believe me this is just the beginning. Early next year we have some great product announcements and our next milestone is not far away.