Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.

Nowadays, with steep competition in almost every industry, another industry is slowly flourishing behind the scenes – the counterfeit industry. For every single industry out there, there is a parallel in the world of the counterfeit.

Thecounterfeitingordiversionof products is a significant threattothe original manufacturers.Diversionis basically the selling of the original product through an illegal channel. Along with thatcounterfeitinghas been slowly spreading like cancer which is also a growing concern for many brands.

Fake medicines in the market are a big menace and a big apocalypse on the planet today. Something as precious as medicines that can save a human life is adulterated to the extent that it can actually kill a human being.

Not only do Fake Medicines have serious ramifications on health, they also affect the Brand in the most negative way.

1.Around the WorldIn 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.

There are tons of good alluring deals on your branded headphones once you go through your local market. But those are mostly counterfeit goods or are cheap knock-offs of any original products that come under famous brands.

You can surely save yourself a fortune by buying one of these, but if you end up getting it from an unauthorized seller, it is highly likely that the product will turn out to be duped.