How to Claim a Vanity URL on Facebook

Step 1: Go to Facebook’s Username Page

Step 2: Choose the Appropriate Page

Click the dropdown next to “Page Name” and choose the page you’d like to claim the vanity URL for.

How Do I Claim My Vanity URL on Facebook… and Why?

Step 3: Enter Desired Page Name

Once you’ve chosen a page, type in your desired username.

Remember — the username will be the part of the URL that follows “facebook.com/” — so don’t use spaces, symbols, etc.

I recommend using something short, branded & memorable. Your brandname or domain name is ideal.

In this example, I’m working on the “Post Planner Test” page, so I’ll just use “PostPlannerTest”:

How Do I Claim My Vanity URL on Facebook… and Why?

Step 4: Click “Check Availability”

Here Facebook tells you whether they’ll accept your username or not.

If no other page has already claimed it, then you should get a message like the one below — telling you the username is available:

How Do I Claim My Vanity URL on Facebook… and Why?

If you choose a username that’s already been taken, you’ll get a different message.

For example, I entered the name “PostPlanner” — which is obviously already taken. Here’s what I got:

How Do I Claim My Vanity URL on Facebook… and Why?

Step 5: Try a Different Name or Click Confirm

If the username you chose is taken, then try a different username and click “Check Availablity” to see if you can use it.

If the username you chose is available, then just click “Confirm”.

Facebook will then show you a “Success” pop-up:

How Do I Claim My Vanity URL on Facebook… and Why?

You’re all done!

Now your page has an easy to find & easy to remember URL!

A Few Things to Keep in Mind

You can change the username of your page only once after first setting it

You can’t transfer the ownership of a username to another party

You can’t violate anyone else’s trademark rights

If you’re acquiring a username to sell it in the future (squatting), you will lose it

Usernames may be reclaimed for other unauthorized usages

You should also know that Facebook usually requires a page to have 25 Likes before claiming a vanity URL — although sometimes (like in my example above) I’ve been able to claim a URL without that minimum.