A window of opportunity

July may be the start of the summer holiday for many Parisians and it also marks France’s national day. From Bastille Day celebrations to open-air cinema, summer in Paris aims to be brimming with captivating events. The French national day is celebrated on July 14th with a military parade down the Champs-Élysées and a fireworks display at night around the Eiffel Tower.

From mid-July to mid-August, Cinéma en plein air festival presents movies from around the world, from blockbusters to art films at the Parc de la Villette. Around the same timeframe, Paris is hosting the Quartier d’Été Festival, also known as the Paris Summer Arts Festival, showcasing dance ensembles, theatrical acts and circus performances.
The annual event Paris Plages aims to provide some of the roads along the river Seine with a temporary beach resort vibe complete with sandboxes, a floating pool, live music and sport events, where visitors may rent umbrellas and deck chairs to soak up the sun.

After hosting the final of the EURO 2016 football championship, Paris aims to welcome the cyclists competing in the Tour de France. On July 24th, the cyclists are preparing to race on the streets of Paris for the grand finale at the finish line on the Champs Elysées.

On 6th July 2016, Manuel Valls, the French Prime Minister, attended the International Financial Forum organised by Paris EUROPLACE, which is in charge of promoting and developing the Paris financial marketplace. In his speech, the Prime Minister mentioned the French capital’s many advantages and the lengths to which the government may boost wealth creation and innovation in France. The Prime Minister announced new tax breaks for people and companies aiming to relocate to France: “We also want our regime for impatriates (third-party nationals posted to France for business purposes) to become the most favourable in Europe. This regime will now be applicable for the first eight years, up from five currently, and the impatriation bonus will be exempt from income tax”. Paris aims to step up its efforts to attract technology companies, start-ups and economy jobs, which may contribute to the city’s development over the long term. The Prime Minister concluded by saying: “In a word, this may be the best time to come to France”. In the context of the British vote to leave the European Union, the French government’s move seems to be a clear reflection of the saying: “when a door closes, a window opens”.

With Paris now aiming to become Europe’s business capital, which may translate into new international clientele for the tourism sector, it may be vital to create effective policies to attract regular new events and develop the existing ones. While the city may be well positioned as an international cultural destination, a new age of marketing, combining French know-how and individual expertise, may need to better structure and promote what Paris has to offer to meet the expectations of international leisure as well as business visitors.

Every year New York, London, Milan, and Paris – the so called “Big 4” – prepare to welcome animated … more

COMMENTS

the Jupital welcomes a lively and courteous discussion in the comment section. We refrain from pre-screen comments before they post. Please ensure you are keeping your comments in a positive and uplifted manner. Please note anything you post may be used, along with your name and profile picture, in accordance with our Privacy Policy and the license you have granted pursuant to our Terms of Service.

Links

the Jupital aims to report insightful, innovative and thought-provoking perspective news. With these perceptions, the Jupital's vision is to educate reader’s minds as there may be more productive ways of absorbing the news.

Keep up with the latest news and developments of the Jupital!

By clicking on the “sign up” button you have agreed for the Jupital to use this information you have provided on this form to be in touch with you with news updates and marketing. We take your privacy and data security seriously and you can find out more about how we do this in our privacy policy.