The eMMC market is driven by the increase in sale of smart phones and the need for integrated memory in mobile computing devices. However, frequent changes in technology leading the development of more advanced products such as Universal Flash Storage (UFS) hinder the market growth. Rise in the demand for advanced memory solutions for electronic devices and continuous technological developments provide huge opportunities for the growth of eMMC market.

In the past, devices such as smart phones, digital cameras, and tablets were equipped with a dedicated controller for managing data read/write. However, currently, these embedded applications use flash memory for content storage.

As the semiconductor industry progressed with higher density storage products, the controllers have proven be inefficient in managing the functions from outside the flash die. This evoked the development of embedded multimedia card (eMMC) as a standardized technique bundle the controller in the flash die. eMMCs are incorporated as a package consisting of flash memory and a flash memory controller combined on a silicon die. They comprise three major components: multimedia card (MMC) interface, flash memory, and flash memory controller.

The market is segmented on the basis of density, application, end user, and geography.

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