Connectors

Sitecore is a rich platform with extensible integrations that preserve the connected experience for the next emerging channel.

Not just one-off integrations

Sitecore Connectors are prepackaged integration products that deliver out-of-the-box functionality so you benefit from the integration immediately. They also allow for customization to fit your specific needs. When you use a Sitecore Connector, you get more than just an integration to a third-party system. Each connector is built on a framework that provides a blueprint for how to deliver data and functionality to Sitecore. This ensures Sitecore Connectors are not custom-developed, one-off integrations, but are highly usable, consistent, maintainable, and upgradable.

Microsoft Dynamics CRM

Sitecore's Microsoft Dynamics CRM connector puts the decision of “who owns the data?” in your hands, because Sitecore uses the data wherever it resides. Customer information in the CRM can influence the online experiences you manage from within Sitecore, and customer online behavior can influence their profiles in the CRM. Your customer segmentation will also co-exist in both systems.

Third-party systems Sitecore connects with

Adobe InDesign

Brightcove

Coveo

Facebook

Google+

Klout

LinkedIn

Ooyala

Lionbridge

Smartling

Telligent

Twitter

Visual Studio

Frameworks vs. connectors

A framework defines the functionality that’s delivered, or the problem we’d like to solve. Sitecore has frameworks for commerce and streaming video and for CRM. It doesn't matter which commerce system, or streaming video service, or CRM you use, there are certain things that you will always need in Sitecore in order to have an integration, and the framework provides these.

A connector is built on a framework and is what actually connects Sitecore to a specific third-party system. For example, there is a Microsoft Dynamics 365 connector for the Sitecore Commerce Connect framework. Other commerce providers have also built connectors on the Commerce Connect framework.

The benefit of this model is that it allows Sitecore to define the standards for integrating commerce or CRM functionality, for instance, into Sitecore without worrying about exactly which commerce or CRM system will be connected. This approach also gives partners or customers the flexibility and opportunity to build connectors themselves, if warranted.