Social media is the new email. Hate it or love it – we all use it. It’s a great medium to engage and reach existing and new customers, expand brand awareness, sell, upsell and retarget using cross-platform tools. 81% of the US population has at least one social media profile, and over 50% have two or more. With this in mind, no matter which social media platforms you decide to invest in, you have a high chance of finding and engaging customers that you may not have reached otherwise.

Email marketing: to be or not to be? See what the top trends show. To make sure you are getting the most out of your digital marketing and sales strategy, take the time to learn the trends and review the crucial stats and insights in the second post of the “Top Trends To Consider In 2017” series.

Let’s focus our attention on Artificial Intelligence (AI) and learn more about its implications in marketing, business, and personalization. Read on to find out about machine learning, dynamic pricing, predictive analysis, and how you can use all of that for the benefit of your business.

Over 98% of online visitors remain anonymous. This is a huge amount of people that never truly engage with your business, isn’t it? If you think you cannot ignore this fact anymore, read on and see how you can change that.

Big Data is really a Big Thing. But when you live in a world that is changing every minute, you must be wise enough to capture the trends and use them in your business context. See what is in Big Data’s future for 2017.

A sales funnel is a crucial part of every business’ sales and marketing strategy. How to optimize sales funnels and landing pages so that you get the sales and results you want? See the approach we use and benefit from it today!

Between 23 – 25 Sept, Montreal was the place to be for media buyers and performance marketers. Adsimilis became the home of Internet marketers from around the globe. Our co-founder Kroum Vassilev was one of 6 speakers during the conference, shining some light on the topic of funnel and landing page optimization.