HTC Corporation has today unveiled the HTC One M9 in the UAE, which will be available from major retailers and mobile operators from the end of March.

Priced at AED 2,749, the phone, which comes in array of colours including, dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink, will be available in this region at the same day as any as any other country in the world.

Speaking at the launch, which was held today in the Burj Khalifa, Phil Blair, President EMEA announced: "The rose gold edition will be available here first exclusively before anywhere else and that is our way of saying thank you to the region for supporting us."

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"This year we are pushing the boundaries even further," said Ramit Harisinghani, Head of Sales, HTC Middle and Africa. "Last year we exponentially exceeded our target of achieving double digit growth. We achieved a triple figure growth in terms of sales between 2013 and 2014 in the MEA region. I am confident that the HTC One M9 will take us to record breaking heights in terms of sales in 2015 and beyond."

The HTC One M9 features a 20MP main camera which can shoot movies in 4K resolution; an UltraPixel front facing camera; HTC BoomSound combined with 5.1 channel Dolby Surround sound; HTC BlinkFeed which uses location data to recommend points of interest, news and information; and it comes preloaded with the Peel Smart Remote app which connects users to their favourite shows and learns viewing habits.