This episode features Dailius Wilson, a Director at TrustRadius, a community of professionals sharing software reviews and best practices. Dailius is also an investor and strategic advisor to more than 65 companies around the word and founded his own startup in Sydney, making a list of 30 under 30 entrepreneurs in Australia. We talked to Dailius about how he's built his impressive career via a "helping sells" approach and why telling the truth is great for selling SaaS products.

User onboarding expert Samuel Hulick joins the show to talk about how incentives actually prevent good user onboarding, why software companies should focus their onboarding efforts around helping customers get their job done, not on how to use the software, and why everyone is (or should be) in the onboarding business.