PetSafe came to Designsensory to help establish a compatible identity, tone and feel for the launch of Vet Therapies, a new business unit within the PetSafe family of brands.

A PetSafe brand that connects with veterinarians.

Vet Therapies is dedicated to giving pets a better quality of life by providing the best technologies in veterinary therapy. Unlike other PetSafe brands, this new business unit was not aimed at the consumer retail market. Instead, the new brand needed an identity, graphic treatment and online and collateral pieces that would connect with a veterinarian audience.

Along with establishing identity parameters, Designsensory set the overall tone and feel among print collateral pieces dedicated to individual product offerings. The new designs evoke momentum and technology with an underlying nod to the PetSafe “Best Moments” campaign.

Designsensory approached the new brand strategy with conceptual exercises designed to give the new business its own identity while still connecting with the PetSafe parent company brand.