About World Airnews

READERSHIP DETAILS

WORLD AIRNEWS is Africa’s oldest and widest-circulating aviation journal now entering its 44th year of publication, and is read regularly by senior executives, chief pilots, fleet captains., purchasing officers, engineers etc. of national airlines, commuter airlines, air taxi and charter operators; civil airport authorities; by commerce and industry; senior air force personnel, Heads of State in many countries, as well as Ministers of Transport and Defence; corporate aircraft owners; pilots and aircrew; corporate aircraft owners and pilots , as well as people in all walks of life who are interested, or directly involved, in the aviation industry.

In addition to our printed copies, the full magazine is available for downloading from our website www.airnews.co.za.

Our latest readership survey conducted among paid subscribers showed that an average of 3,8 people read each edition, making a current readership of about 38 500. This readership does not include the hundreds of people who read the magazine in First Class and Government and Defence VIP airport lounges in South Africa, Angola, Botswana, Namibia and Zambia each day.

Senior Government officials including Heads of State, Ministers civil and military aviation authorities account for 13% our readers. Senior executives, upper an middle management and directors of airlines and associated companies, account for 43% of the readership, while aircrew including those holding executive, directorship or senior management positions, as well as pilot/owners of corporate aircraft and airline personnel account for 38 percent.

Ground crew, air traffic controllers etc. make up about five percent and other categories (including enthusiasts, school children etc) make up the balance.

Subscriptions (both fully paid for, or those sent by organisations to their members as a benefit of membership, account for 64% of the circulation; requested free controlled circulation from Governments, air forces, airlines etc. account for a further 15%; counter sales about 21% and the balance are promotional. We do not include subscriptions to the social media services in these figures.

World Airnews is the official journal of several aviation organisations such as the Commercial Aviation Association of Southern Africa and others; is officially recognised by many others and is also the official media partner of the African Airlines Association (AFRAA), the Airlines Association of Southern Africa, and the East African Commercial Aviation Association, among others.

READERSHIP TREND

As was the case in the previous year, 2015 saw unrest, strife or civil war in a number of African and Middle Eastern States, continue to upset our African circulation in areas such as Libya, Mali, the Central African Republic, Somalia; the north-eastern parts of Nigeria and far eastern parts of the DRC where postal services collapsed. Elsewhere, circulation remained fairly steady.

Mid-2015 saw the start of a planned gradual swing in editorial policy moving away from sport flying and very light aircraft sectors towards the upper echelons of general aviation, a greater concentration on the corporate flying area, as well as the airline industry. This naturally saw a drop off in circulation in the lower private flying segment and coverage of the smaller air shows, but proved more beneficial in the commercial aviation and defence areas.

The exclusive distributorship of World Airnews for First Class, and Government and Defence VIP airline lounges in some southern African countries, proved beneficial for our readership which averaged out at about four per copy per week.