It's nearly time for midterm elections and that means that we're going to start to see a plethora of politicians trying to do something we know quite a bit about: market themselves to an audience.

Digital marketing campaigns share a lot in common with running for political office. You've got to find the right team and allies and make sure that you're putting your efforts in the right place (and at the right time!). For both marketing and political campaigns, you'll need solid data analytics to make sure that you're making the most of every marketing dollar.

Here's our breakdown of the trials and tribulations of running any successful marketing (or political) campaign!

With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.

The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.

This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.

Search engine optimization (SEO) is almost a dirty word in today's online inbound marketing agency environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!

Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor. Improve your business' inbound marketing strategy today with this introduction!

More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. It should include optimization for user experience.

Read on to discover the anatomy of an apartment home website that is optimized for both SEO and UEO.

Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process.

So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process.

Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.

If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.

When it comes to creating a new website, or beginning your SEO or SEM efforts, it can be a bit overwhelming at first. But any good strategy starts with one very important thing: keywords.

Starting with keywords allows you to determine the best strategies possible to make your online marketing campaigns successful. Its important to master these keyword basics so you can fully tackle your website's SEO.

One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important.