This paper critically analyzes the key elements (world trends, national identity, human resources, market) of the effects of globalization on the market, as well as the role of our country in the entire process, listing practical examples. Through comparison and analysis of the available literature and experience, it was concluded that there is a dual impact of globalization in the economic sphere and the need for including management into world trends is increasing. The turbulent environment demands increasingly rapid adaptation of outdated management methods towards more progressive and modern methods, for that which was new yesterday may already be old today.

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