When Gillette released their new ad on January 13, I’m sure they hoped to catch people’s attention. That is part of the goal of advertising, after all. What they perhaps didn’t anticipate was how overwhelmingly negative the reactions would be. In light of the #MeToo era, Gillette crafted an ad in which they accept culpability for their brand’s role in influencing some well-known negative aspects of male culture. The hook of the ad asks, “Is this the best a man…

//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (adsbygoogle = window.adsbygoogle || []).push(); Over the past few days there has been a lot of activity on social media regarding the new Gillette advert. If you have not seen it, I would recommend watching it on YouTube as it has some really direct messaging to men. Essentially, Gillette are aiming their message at what has become known as ‘toxic masculinity’ and they attack what they perceive to be misogyny, bullying, disrespect and other forms of masculine stereotypes. Now…