The New Millennial CPG Shopper Report

With roughly 75 million Millennial shoppers in the U.S., they certainly carry a lot of buying power. Overall, they are likely to shop for groceries at Walmart, like trying new foods and buy in bulk. However, their shopping behaviors and preferences among this group can vary greatly. Download the latest Millennial CPG Shopper Report for a fresher perspective of Millennials by race and ethnicity to find your best customers faster.