Tag Archives: Mobike

In Shenzhen, China, people ride bicycles almost for free because bicycle sharing companies such as Ofo (yellow) and Mobike (orange) compete each other aggressively. Numerous brand new bicycles are poured on a daily basis. Using bicycle sharing system is very convenient. I subscribed Mobike. There is no parking station. Instead, I use app to search for available bicycles.…

Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.