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If there’s one thing every business professional fears, it’s a PR disaster. Good PR is integral to the performance of your business and whether or not it will stand the test of time. One little slip-up – even one that seems minor at the time – can easily cost you your entire life’s work, and no business professional wants to watch everything they have built crash and burn. Part of the issue with a PR disaster is that the public and the media love to complain. Bad news tends to do the rounds a lot more than...

If you’ve got a great idea for a business then it’s normal to get excited about the journey you’re about to undertake. However, the idea and big vision and will to succeed will only get you so far. To really make it, you’re going to need to know how to market your business. This is a huge part of any business, but most entrepreneurs aren’t experts in marketing – their skills lay elsewhere. But don’t fear, because with a few hints and tips, you can get your marketing strategy off the ground.
Knowing Your Customers
Your...

Something that all business owners know with clarity is that marketing is a vital part of the whole process of keeping on top in the world of business. This is how companies survive, but there is another side to it which is not spoken of quite as often, and yet is almost more important. We are talking about the process of keeping marketing above board and legal at all times. This might actually be more difficult than you think, as there is a lot of different legal aspects which need considering in any marketing campaign. Let’s take a...

As a business owner, digital marketing should be on the top of your priority list. With the vast majority of consumers today using the internet to find new brands, products and services to purchase, a strong digital marketing campaign is a necessity if you hope to reach out to a large number of people. Whilst they are many ways in which you can carry out your digital marketing campaign, standing out from the crowd can be difficult. Here are some of the top ways to improve your company’s digital marketing campaign.
Improve Your Education
One...

You can read a hundred books on how to advertise online effectively, but ultimately it all comes down to one thing: the people who will be seeing your advertisement. And what do those people want? Well it’s not what you want, it’s what they want. And as such, you should be doing your utmost to delivering what they need. In the end, advertising isn’t just about you can get out of it, it’s also about what you give out, too. The very best advertising campaigns are the mutually beneficial ones that reward everybody.
Visual Content...

When was the last time that your business thought about how its social media presence can be improved? Businesses often go through the motions when it comes to dealing with social media platforms. They put out press releases, occasionally post some shareable content and maybe run a promotional competition. But there is much more that can be done. If you get your approach just right, you will certainly be able to attract new customers to your business. Here are some tips to help you out.
Create New Imagery for Your Accounts
Social media...

Marketing your business effectively could be the difference between success and failure. Great ideas, market research, fantastic employees and industry contacts are all vitally important, but if your customers and clients don’t know who you are, then you won’t be receiving any revenue from them.
For businesses large and small, however, marketing can be complicated. There are many channels to choose from and a multitude of tools to use. If you’re not sure where to start, then here are a few tips.
Number 1: Content, content, content
Content...

There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best.
Keywords The Right Way
Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd...

We have all come across video tutorials that guide us on how to do something. Do you need to repair a leaky faucet? No problem. Just find a video that explains how it is done, and your faucet problem is a thing of the past. This capacity to become self-taught or to teach others on any given subject is unique to our generation.
Unfortunately, most businesses do not take advantage of this capacity. They are yet to make “how to” videos about their products, services, or even their frequently asked questions (FAQs). But how do...

This is surely something that all business owners have wondered at some point or another. Most business owners are always on the lookout for the next great marketing campaign. Their efforts can be a varied bag of ideas, and often some of the more successful ones then become the new norm. No matter how adept you may or may not be at thinking up new marketing strategies, it is bound to be helpful if you know how it is that marketing actually functions. A general understanding of the way in which marketing works is likely to be hugely helpful...

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I2Mag, an Internet & Design Inspiration Magazine having emphasis on empowering and inspiring people by spreading the waves of knowledge. I2Mag is an independent news source dedicated to covering start-ups, reviewing internet products, social media, digital culture and technology news.