Tocquigny Named Interactive Agency for World Vision

AUSTIN, Texas--(BUSINESS WIRE)--Tocquigny, one of the nation’s top independent
interactive marketing agencies, has been selected by World Vision, a
Seattle-based global relief organization, to create and implement
interactive strategies that drive online donations and build an online
brand.

According to Brad Cooper, World Vision Division Director of Interactive
Media for Donor Engagement, "We chose Tocquigny not only because of
their outstanding team and excellent track record in the industry, but
also because they fully share our passion for utilizing Interactive
technologies to better serve children and communities around the world.
We are very excited about the potential our combined teams have in
building best-in-class programs to attract and retain World Vision
supporters."

Tocquigny competed against five other national agencies before being
awarded the interactive account for World Vision. Tocquigny was chosen
because of their unique creative approach, their past experience
producing highly successful and measurable interactive campaigns and
their ability to build online relationships with customers for clients
such as Dell and AMD.

“This engagement with World Vision fulfills
both the personal and professional passions of our staff,”
said Yvonne Tocquigny, Chief Executive Officer of the agency. “We
have a passion to help children. And that aligns beautifully with World
Vision’s mission. Professionally, we are a
perfect fit for World Vision because of our expertise in reaching the ‘new
consumer’ through a scientifically formulated
combination of the latest digital media formats and the most effective
new technologies.”

Tocquigny has partnered with Mediasmith, one of the nation’s
largest integrated media agencies, to leverage their proven expertise in
optimizing media campaigns and will begin implementing interactive
strategies for World Vision before the end of 2006.

About World Vision

World Vision helps transform the lives of approximately 100 million of
the world’s poorest children and families in
nearly 100 countries, including the United States. Their non-profit work
extends assistance to all people, regardless of their religious beliefs,
gender, race, or ethnic background. World Vision focuses its work on
projects that help communities address the root causes —
not just the symptoms — of poverty. www.worldvision.org

About Tocquigny

As both an interactive marketing agency and measurement consultancy,
Tocquigny is uniquely qualified to provide clients with the latest in
innovative marketing. Tocquigny provides completely integrated
solutions that utilize every advantage offered by the convergence of
media and technology, complemented by their unique ability to collect
and analyze data, provide insights that increase marketing success. www.tocquigny.com

About Mediasmith

Mediasmith develops advertising media strategies, plans and buys in
virtually all product categories and utilizes all media. Mediasmith has
put together effective campaigns for countless clients in every medium
imaginable by leveraging its complete understanding of the media
environment. Mediasmith continues to be active in the movement to
standardize metrics, business practices and components across
interactive and traditional media within the industry. www.mediasmith.com