The MMA is proud to announce the winners for the 2012 Smarties. Outstanding campaigns across 19 categories with submissions from over 36 countries were selected from hundreds of entries submitted from across the globe. The winners represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.

The Smarties winners were announced and celebrated at the MMA Smarties Global Awards Gala, which capped off SM2 – MMA’s inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week. Befitting the status of these coveted awards, the 2012 Smarties was held at Jazz at Lincoln Center on Wednesday, October 3. Congratulations to our winners!