SEO in Action: Quail Homes

Quail Homes has been a print customer of Sprout Digital’s parent company The Columbian (Columbian.com) for more than two decades. When Sprout Digital was launched in 2013 to meet customer digital needs, Quail Homes was one of our first digital customers.

The Quail Homes website showcased their outstanding new and custom home construction projects. However, there was little effort spent on search engine optimization (SEO) or to satisfy searcher intent for industry relevant search terms.

Results

The steps taken by Sprout Digital led Quail Homes to dominate local SERPs for new home, new construction, and custom home building search queries. However, Quail Homes decided to try their luck with another digital agency for a six-month span.

During that time, their SERPS began to decline as the new agency failed to produce results, nor meet demanding expectations for Quail Homes.

As a result, Quail Homes returned to Sprout Digital. We were able to re-establish their SERPs and bring back website lead generation the other digital agency failed to deliver.