Sample custom projects conducted for ICT market

A leading internet provider active in Central and Eastern Europe, commissioned PMR to assess the customers’ satisfaction in the area of: the offer, the after-sales service, the brand image and the effectiveness of the customer service division. In order to better understand the topic, PMR conducted interviews with not only the customers but also our client’s employees. The results of the study were useful while updating the strategy for after-sales service and the brand’s positioning.

PMR conducted a global study on an innovative navigation technology in order to support a navigation provider in improving its sales and marketing efforts. The new technology was tested in natural conditions before introducing it to the market, and the analysis of the product-market fit helped to define the competitive advantages of the offer. The data delivered by PMR were used by the client to create a strategy and prepare a complex documentation for an external financing application which was finalised with receiving the grant.

Meeting with PMR expert: Data centre market in Poland 2015

The event is organised by PMR based on our clients` feedbacks and their requests for a possibility to discuss specific topics with PMR expert. During this meeting we focus on current state and future forecasts, as well as on strategic trends recognised for the market described in the PMR report: Data centre market in Poland 2015 - Market analysis and development forecasts for 2015-2020. You may request an offer for a dedicated meeting with PMR expert at moreinfo@pmrcorporate.com.

Thanks to PMR research support, our client gathered detailed information about customer experience while using a new application for online payments. The results of the study allowed our client to improve the navigation and fully meet the clients’ needs. It was possible because of using eye-tracking devices and experienced moderators.

In order to collect essential information on the telecommunications sector in Poland, PMR conducted a B2B survey among the top 100 companies active in the Polish market, using the CATI technique. The survey included top management personnel and regular staff in order to obtain comprehensive insight into the current situation on the market by using adequate sampling. Thanks to gathering the market information, PMR was able to prepare a reliable market report and thorough development forecasts for the telecommunications sector and its key segments in Poland.

PMR was asked by the client to prepare an analysis in order to find out whether and to what extent doctors in Poland use the internet and modern mobile solutions, such as smartphones and tablets. PMR carried out 200 phone interviews with doctors from many different specialisations. Information gathered by PMR let the client decide on a market development strategy and on how to reach the target group.

Asked by rapidly growing Russian-based software company for a constructive analysis, PMR gathered information needed to optimise the human capital cost base. In order to expand the company’s activities in the Czech Republic, Belarus, Germany, Poland, Spain and Ukraine, PMR consultants prepared a special tool in the form of an Excel model that served as an out-of-the-box solution for making budgeting decisions. It also allowed for the benchmarking of human capital costs.

PMR’s Research Division conducted a B2B market survey regarding large-scale enterprises in Poland in the field of software applications, ICT services and infrastructure. Data provided by PMR’s experts allowed for tracking trends and changes in the ICT market. The purpose of the survey was to create a detailed report on ICT solutions usage. The report restricted the findings to the large-scale enterprises sector in Poland.

PMR was asked to run a series of creative workshops with clients and employees of a large internet service provider in order to introduce several values into their new positioning strategy. The client wanted to specify the direction of changes. As a result, the client was provided with numerous inspirational ideas on how to introduce the values to their business customers and what communications approach to use. This allowed the client to differentiate their image from their competitors as well as to verify and adjust the strategy chosen.

Assessment of insurance company IT expenditures in Poland

An international insurance provider operating in Poland requested an assessment of the levels of IT investment made by the client’s competition. PMR consultants used existing studies plus proprietary research to reconstruct spending patterns. The resulting PMR report allowed our client to compare own level of investment to competition’s investment. The client could then make appropriate adjustments in order to achieve the most cost effective and efficient IT structure, as well as to make investment strategy decisions.