Hey, can I borrow you multimedia computer to make a quick call?

This makes me laugh – can you actually imagine any normal person ever using that term? “Hey, can I borrow you multimedia computer to make a quick call?”

It really sums up the developer mindset that Nokia so badly need to shake off. While a technically accurate description, it’s never, ever going to catch on. Meanwhile Apple happily called their device an “iPhone”. By speaking the language of the end users, they’ve started permeating the english language like Coke, Hoover or Polaroid did. A much smarter move.