Merck a leader in video detailing

In 2007, ePromotion increased by 20% in terms of media spend, with Merck leading the charge, said Tara Hann, director of client services at Verispan.

“Merck ranked highest in ePromotion, and is a pioneer [in the field],” said Hann. “Merck held 92% of all video details in the industry.”

Additionally, 53% of all sales details in 2007 were self-led virtual details conducted by physicians themselves, said Hann.

With direct-to-consumer advertising spend down for the first time in five years, outdoor and radio spend took the biggest hit overall, added Hann at an Association of Medical Media conference held in New York City on June 12.