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Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point, and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the leads.The typical customer experience:But in reality, the ot…

Posted by KristinTynskiRecently, new internal analysis of our work here at Fractl has yielded a fascinating finding:Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported.I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.

Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surpr…

Posted by rjonesx.Let me tell you a story.It begins with me in a hotel room halfway across the country, trying to figure out how I'm going to land a contract from a fantastic new lead, worth annually $250,000. We weren't in over our heads by any measure, but the potential client was definitely looking at what most would call "enterprise" solutions and we weren't exactly "enterprise."Could we meet their needs? Hell yes we could — better than our enterprise competitors — but there's a saying that "no one ever got fired for hiring IBM"; in other words, it's always safe to go with the big guys. We weren't an IBM, so I knew that by reputation alone we were in trouble. The RFP was dense, but like most SEO gigs, there wasn't much in the way of opportunity to really differentiate ourselves from our competitors. It would be another "anything they can do, we can do better" meeting where we grasp for reasons why we were better. …

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.It's what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20% more opportunity than both mobile and deskt…

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.A 4-step process to deciding whether you need l…