ENVISIONX

With RiskIQ, ENVISIONX Watches Over their Ads Marketplace

The Customer

Founded in 2014 and headquartered in the UK, ENVISIONX is a leading ad technology provider that makes the trade of advertising resources between buyers and sellers easy and efficient. The company’s key service, the AdHub, allows advertising buyers to connect with global media inventories and other technology solutions, such as tracking and fraud prevention, through a single channel.

The Challenges

The rapid adoption of ENVISIONX’s AdHub has resulted in over 20 Demand-Side Platforms (DSPs) and 30 Supply-Side Platforms (SSPs) regularly using the platform. To ensure continued growth, ENVISIONX recognized the importance of protecting the integrity of its marketplace by ensuring that no creative violations in the content supplied by DSPs are delivered to SSPs. While ENVISIONX had an in-house team to approve each creative manually, it quickly realized that this approach was not scalable.

RiskIQ helps us to detect and block third-party creatives that violate ENVISIONX's sellers’ policies. The value RiskIQ delivers to our marketplace, AdHub, has greatly put our sellers in the safe house and given ourselves a much more efficient way of working.

--Zheng Zhang, CEOENVISIONX

The Results

This automated approach is reducing ENVISIONX’s manual efforts by over 90% while significantly improving its detection capability.