Social Impact

Introduction

Plant for Peace is an initiative designed specifically to assist
rural communities and smallholder farmers in conflict and post
conflict territories around the world to achieve food security and
sustainable economic development thereby contributing to stability
by empowering communities to become self sufficient through
sustainable agriculture and trade.

Plant for Peace does this by creating demand for locally grown
produce through developing and selling Plant for Peace own brand
value added products and organising community to international
supply chains of the farmers produce required for these products.

THE PLANT FOR PEACE SOCIAL IMPACT GOAL - OUR ETHOS

The Ethos of Plant for Peace is that we ensure all our
products offer the consumer personal well being
through healthy ingredients and social well being
through the Plant for Peace social impact goal of
“For every product sale we plant a tree for you”

HELPING GOOD TO GROW - AFGHANISTAN

At Plant for Peace we want to change the lives of farmers around the world that through
conflict are trapped in poverty and hence have no alternative but to grow illegal crops like
opium. We decided the best way we could help was to create value-added food products,
purchasing the farmers produce and then donating a tree back to the farmers from every
sale of our value-added products. Our sustainable model adds up big time. A healthy
£1.20 fruit bar purchased in a supermarket generates at least $700 worth of fruit for the
farmer over the trees lifespan and as demand for our products grow so does the demand
for more of the farmers produce. Everyone’s a winner helping good to grow.

1. PRODUCE SOURCED FROM AFGHAN FARMERS

5. FARMERS ACHIEVE
SUSTAINABLE INCOMES
AND WE CREATE
CARBON OFFSET

4. ONE YEAR OLD SAPLINGS
ARE DONATED TO AFGHAN
FARMERS CONTRIBUTING
TO OPIUM FREE LIVELIHOODS

3. FOR EVERY PRODUCT SALE
PLANT FOR PEACE PLANTS
A TREE IN AFGHANISTAN

5. FARMERS ACHIEVE
SUSTAINABLE INCOMES
AND WE CREATE
CARBON OFFSET

4. ONE YEAR OLD SAPLINGS
ARE DONATED TO AFGHAN
FARMERS CONTRIBUTING
TO OPIUM FREE LIVELIHOODS

PLANT FOR PEACE LAND USE STRATEGY - AFGHANISTAN

In Partnerships together our goal is to plant 1,000,000 hectares and generate economic
sustainability for the agrarian
community of Afghanistan. After 12 years, tree planting from sales of Plant for Peace products,
supply of ingredients to
major food companies, food security and forestry will generate up to $1.5 billion per annum for
the agrarian community.

High value crops

Will generate economic sustainability through sales
of Plant for Peace Products. On average, the 1 million
hectares will generate $7,000 plus per hectare per year.

Green manure, fodder, shade, timber

Will be mainly applied to develop and maintain the total
cultivated land, generate inputs for livestock, and provide
long term income potential (i.e. timber)

Required for food security

Will be self-sustaining, but will not generate notable
profits, i.e. the sales will cover input and labour cost.

TREE PLANTING OPIUM COMPARISON

Required for food security

Opium

tree Planting

Hectare

183,000 *

1,000,000

Revenue

$567m *

$1,500m

*source: UNODC Afghanistan Opium Survey 2015

BENEFIT OF TREES TO THE COMMUNITY

Besides the obvious carbon offset the benefit to planting trees in
Afghanistan is threefold:

Fruit trees create shade so intercropping with opium is not possible

Fruit trees bear high value produce compared to agriculture produce creating a better income
than opium for the farmers

High value tree crops offer the possibility of creating a more diverse range of value added
food products.

TREE PLANTING PROGRAMME BASED ON PRODUCT SALES

The social impact model of Plant for Peace is that “for every sale of a food
product we plant a tree”. The following chart projects the number of trees
Plant for Peace will plant in Afghanistan per annum, over the next 5 years,
based on Plant for Peace product sales globally.

REVENUES FROM TREES - POTENTIAL

Based on the projected sales of Plant for Peace products, after 5 years, Plant
for Peace will have planted trees in Afghanistan covering an area of 1,000,000
hectares. It takes approximately 5 years for the trees to produce a significant
harvest, so as of year 10, the initial 5 years tree planting will generate revenues
that contribute to the agrarian community of Afghanistan of approximately
$700 million which is more than the revenue received by the farmers from
opium production. After a further 8 years there will be an additional revenue
for the agrarian community of $800 million from the timber.

PLANT FOR PEACE - CARBON OFFSET

In line with figures from the United Nations Framework Convention on Climate
Change (UNFCCC) Kyoto Protocol, every tree planted offset one tonne of
carbon emissions throughout the trees lifespan. Plant for Peace aims to
plant 350 million trees in the next 5 years in Afghanistan which equates to
350 million tonnes of carbon emissions.

The carbon footprint of a UK household is 20 tonnes per annum, so the Plant
for Peace tree planting programme in Afghanistan will carbon offset the entire
United Kingdom for a period of over half a year.

The Kyoto Protocol states the goal of the EU is to reduce its carbon emissions by
21% over 15 years. The Plant for Peace Tree planting programme in Afghanistan
alone will fulfil 1/8th of that goal for the United Kingdom.

AMOUNT OF TREES TO PLANT

FARMERS REVENUE PER ANNUM (USD)

JOB CREATION - PLANT FOR PEACE FOUNDATION

Plant for Peace Foundation is establishing a national network of
Community Groups in Afghanistan that will supply Plant for Peace with
ingredients and is also overseeing the Tree Planting programme to plant
the trees generated from Plant for Peace Product sales

JOB CREATION

The goal of Plant for Peace in Afghanistan is to commercialise and
industrialise the horticulture sector. The largescale creation of jobs is
inevitable with the Plant for Peace strategy ensuring markets for Afghan
farmers produce and establishing supply chain infrastructure facilities in
readiness for export to produce the range of Plant for Peace value added
products. The Plant for Peace strategy creates this need for supply chain
businesses to be established including grading / packing facilities, cold
storage facilities and logistic operations creating a diverse range of jobs
across the country.

COMMUNITY GROUPS

The Plant for Peace Foundation Community Groups will ensure large
amounts of Afghan produce is readily available for export. The Community
Groups will supply the following produce, Pomegranate, Mulberry, Raisin,
Apricot, Fig, Melon, Almond, Walnut, Pistachio and Pine Nut

Plant for Peace Foundation is
funded by the Department of
International Development
(DFID), which is a part of the
British Government.

PLANT FOR PEACE POMEGRANATE LEAF COMMUNITY GROUP SUPPLY CHAIN

3. Community Group Office gives the farmer a receipt for Pomegranate Leaf and logs the same in the Community Group Database

4. Community Group staff sieve / clean and vacuum pack the Pomegranate Leaf

5. Plant for Peace carries a quality standards check and purchases the Pomegranate Leaf from the Community Group. Community Group pays the farmers

6. Community Group puts the Vacuum Packed Pomegranate Leaf in cartons, labels the cartons, puts the cartons on pallets, shrink wraps the pallets

7. Plant for Peace organises logistics, transport company collects the Pomegranate Leaf from the Community Group Storage Facility

8. Transport company delivers Pomegranate Leaf to Herbal Tea production facility in UK

9. Production facility produces Plant For Peace Herbal Tea

10. Supermarket orders Herbal Tea from Plant for Peace

11. Plant for Peace implements a media campaign highlighting the work of the Community Group, CARD-F, Afghan Ministry of Agriculture, DFID/British Embassy Kabul and Plant for Peace

12. From the sale of every box of Herbal Tea Plant for Peace will purchase tree cuttings from the farmers and plant them in the Plant for Peace nursery in Kandahar. When the tree cuttings are one year saplings, Plant for Peace will donate them to the farmers