Written by Ben Terrett, a designer in London.

From Russia To Flickr

It was packed. Too packed really, but don't let that put you off. It's a great exhibition. Lots of blockbusters like this Matisse.

That bloke in the glasses is a happy chap, isn't he?

The best bit for me was this model of Tatlin's Tower. It reminded me of this secret project. In fact maybe that secret project should be called Cardigan Bay's Tower?

Another thing I'd not seen were these paintings by Kazimir Malevich. He coined this excellent expression, "the zero of form". I'm not 100% sure what that means but I like it none the less. To me it means stripping an idea down to the bare essentials. The zero of form. The opposite of Peter Saville.

Here's the zero of form of some Russian icons. The kind you find in a Russian church. They appeal to the graphic designer in me.

We've designed the minisite for this show and there's a great little competition where you can upload your Rodchenko style photos to the Flickr group. The latest pictures get pulled through to the ministe and the 10 best pictures will be exhibited in the foyer of The Hayward from 14 – 27 April, in the final weeks of the exhibition, which is pretty cool.

The Flickr group is getting some decent traffic and if you ask me (and I'm a bit biased) it's a good, sensible idea and an appropriate combination of Rodchenko, Flickr and the web. If you're asking.