Monday, February 13, 2012

I want to do things perfectly. I want every song, every performance, every picture, every blog entry, every breath I take, to be awesome. Unfortunately, I am human. This gets in the way of my pursuit of perfection. I get pimples, I forget things, sometimes, when I'm nervous, I strum the wrong chord. I wish there was some sort of photoshop for life that could edit out all my blunders and imperfections. Maybe if I lived via a holographic projection that would be possible, but until then...I must wrestle down my desire for perfection and make it a goal for myself to GET OUT OF THE GATE!

Last night I watched Taylor Swift's incredible performance at the 2012 Grammy Awards that proved without a doubt that she can sing. Rewind to the 2010 Grammy Awards and her vocal performance in a duet with Stevie Nicks garnered a backlash of harsh criticism for being pitchy (especially from music industry critic Bob Lefsetz!). Why has this redemption inspired me so much? I think it's because I'm inspired to keep moving forward and not allow myself to be crippled by everything that is less than perfect. This applies to my music, my performances...and my website! This does not mean I will not continue tweaking and improving upon what I've done. It only means that I will not allow a lack of perfection to stop me from moving forward. If Taylor Swift can release Grammy worthy music without having nailed down her ability to sing on pitch under pressure, why can't I allow the same room for growth in my own journey as an artist?

Diving into Chapter 3 of "Music Success in 9 Weeks," I had this grandiose vision, I will REDESIGN my website, it will be epic, it will sing, it will dance, there will be fireworks! And then, life came knocking on my door. Work deadlines, hosting gigs, and family commitments to name a few of the many distractions that took away from the vision of losing myself in Wordpress for a week. And then I took a look at my existing website. I already have google analytics set up, and I already have a player embedded to hear a sample of my music. Why fix what isn't broken?

So, instead of investing 5 days of programming time I spent 5 hours tweaking. I added a few snazzier looking social media icons, included my newest personal pitch and rejigged things, along with changing the homepage photo.

Am I completely satisfied? Of course not. But I accept that insatiable perfection monster that lives in my artist heart and will allow it to prompt me towards future growth in development. In fact, I just registered for a class on HTML and CSS from the fantastic non-profit, Ladies Learning Code. I will keep improving upon where I am at. One day, my website may be able to brew a cup of coffee for my fans, but until then, I am happy to let myself GET OUT OF THE GATE!

Tuesday, January 24, 2012

The problem with approaching Week 2 is that the concept of building the perfect pitch is so business oriented, hence far removed from the happy place in my heart where my creative spirit resides. I can craft pitches for projects and plans that have nothing to do with me. But to carve out time to treat myself like a business...well that's a new muscle I'm learning to flex. What I've learned in the process of putting together this pitch is that, even though the business side of things reflects our outer journey as an artist, in order for these things to go the distance, they need to resonate and connect with our inner journey.

The idea of an Elevator Pitch is that one day, I might find myself in an elevator with Clive Davis and get to ride 12 floors with him, which means I would have approximately 15 seconds to tell him what I do, and what I'm about. "Hi Clive, I'm Lily C. I'm a Singer/Songwriter," probably wouldn't cut it. But, how do I write something that doesn't sound too much like a desperate sales pitch? As with goal-setting in Week 1, I realized that the tasks set out in this challenge actually require us to go deeper within ourselves, to discover our unique inherent value (which I believe everyone possesses) and vision, which also means battling any inner demons we might be carrying along the way. In order to deliver a great pitch, I have to believe in what I am pitching. That alone can be a great hurdle for any person who has struggled with self-esteem or self-worth.

And then, I had a serendipitous breakthrough. I had the chance to perform in PEI at a groovy outpost called "The Dunk." People drive for miles to come to this cozy farmhouse where music is celebrated and enjoyed by all. And when I say enjoy, I mean ENJOY. People laugh, cheer and dance! What a reminder of what music can do, of what my music can do! In finding the joy of sharing my songs, I had the courage to proceed to crafting my pitch. As an artist, I think it is important to keep putting yourself out there. Sometimes we get drowned by life events, work, and tasks that can confuse us into doubting the gift we possess. There is no better way to experience the wonderfulness of who you are then sharing it with others!

With an inner breakthrough, I was finally able to proceed with the task at hand. Karyn Ellis from the Challenge community suggested putting together a survey (which you can still partake in by CLICKING HERE). The survey helped to get the process started, along with the wonderful website suggested by Ariel Hyatt, www.15secondpitch.com.

And so, here is my pitch, drum-roll please....

My name is Lily C. I'm a singer/songwriter spreading positive vibes with Happy Pop. My music is a fresh combination of Jewel & Nelly Furtado. You will be refreshed and revived. Check me out at: www.lilyc.com

After hearing watching Ariel's videos, and reading some of the pitches of my peers, I think a shorter pitch would be more suitable for on-line branding. So, here's my mini pitch: