News and commentary on Caribbean culture, literature, and the arts

February 26, 2014

ProCigar Celebrates 7th Festival in Dominican Republic

The year’s biggest celebration of Dominican cigars and culture concluded last Friday evening in the city of Santiago with a gala dinner, a charity auction and an abundant array of cigars from some of the most well-established names in the industry, Gregory Mottola reports for Cigar Aficionado. From the giant Tabacalera de Garcia factory in La Romana to the tobacco fields of La Canela, over 300 attendees got the opportunity to traverse the Dominican Republic’s lush tobacco landscape and meet the people behind the country’s finest smokes. Every day started with a factory or field tour, and every night ended with a jubilant evening of cigars, spirits, food and music.

The ProCigar organization still asserts that the Dominican Republic remains the “number one exporter of premium cigars in the world,” and points to the country’s infrastructure and dense concentration of industry operations within Santiago. In addition to growing binder, filler and wrapper tobacco for the premium cigar sector, the industry is supported by the Tobacco Institute, whose technical expertise helps to ensure that the Dominican Republic’s agriculture remains both sustainably productive and environmentally sound.

“In the year of 2013, exports of Dominican cigars were up 3 to 4 percent” said Oettinger-Davidoff CEO and ProCigar member Hans-Kristian Hoejsgaard at the official press conference. “Though countries like Spain and Italy saw decreasing numbers, northern European countries held steady. But the European Union has implemented a new tracking and traceability law. It will be implemented over the next eight years, and we will have to be able to track and trace every element of the cigar.”

Hoejsgaard also mentioned the importance of Asia as a potential area for the Dominican Republic’s growth. “After wine and watches, cigars are the main luxury product that Asians purchase. Last year, 100 million Chinese travelled and America is where they get their exposure to Dominican cigars. The United States is a very important showcase for the Chinese market.”

The annual ProCigar tour started on February 16 in La Romana at the Casa de Campo resort where guests were able to tour the Tabacalera de Garcia factory, a massive operation that produces brands such as Romeo y Julieta, Montecristo and H. Upmann. ProCigar’s second leg continued in Santiago on February 19. Here, cigarmakers from Litto Gomez of La Flor Dominicana to Guillermo León of La Aurora opened up their factories, giving guests the opportunity to see the complex world of cigar production in great detail. Attendees had the option each day of a tobacco-centric field/factory trip or a cultural excursion.