NFFA TURNS MARCH INTO WINNING FROZEN-FOOD CAMPAIGN

HARRISBURG, Pa. -- This year's March National Frozen Food Month was anything but cold."It was another success," said Nevin Montgomery, president of National Frozen Food Association here. "Sales were up 3.8% over the previous year, and we had greater participation by retailers than in the past."Total dollar sales for March were more than $22 billion, according to ACNielsen, Schaumburg, Ill.Though there

HARRISBURG, Pa. -- This year's March National Frozen Food Month was anything but cold.

"It was another success," said Nevin Montgomery, president of National Frozen Food Association here. "Sales were up 3.8% over the previous year, and we had greater participation by retailers than in the past."

Total dollar sales for March were more than $22 billion, according to ACNielsen, Schaumburg, Ill.

Though there were 500 entries this year, which was about the same as la