In complex systems, knowledge has a way of messing up predictions. The more we know about the likely future, the more we adjust our behaviour. The more we adjust, the more the future adjusts. It is not like the weather--it will either be sunny, rainy, or variations of wind, humidity, and moisture (in frozen or liquid form) regardless of whether we put on our Sunday best or slug it out at home in sweatpants.

The more we are told (as authors) to write blogs, the more we (as authors) write blogs. The result: an explosion of material online by earnest writers trying to demonstrate their bona fides to the world. For the diligent reader, these are golden times. For the lazy (like me), I end up reading less. The search is not worth the discovery.

We have all been given the same map towards social media nirvana. And we are all treading the same (or similar) paths towards that end. Podcasts, email lists, blogs, vlogs, giveaways, competitions, PR, paid and unpaid guerrilla marketing, and so on. We want to present the best images of ourselves and be helpful to others--hoping that, by helping others, we help ourselves.

It feels like camp leaders have taken over the world!

My personality walks away from these types of interactions. I am not interested in gaming the system. I have created an online presence and I will put my thoughts/products 'out there'. However, I don't wish to cross the particular Rubicon that permanently changes me from who I am in order to sell a few books. That being said, this is what I feel like now. Ask me again in six months!