What You Get in Our Content Marketing Course

In this sub-heading, explain why the reader should keep reading, in terms of a specific benefit they will get from it.

1

Product Feature/Benefit Section

Sub-heading to summarize what this benefit is about.

This sales page follows a simple structure: for every feature in your product (or for every chapter in your info-product), create one of these sections.

Each sections consists of an image that visualizes the feature or chapter and some text that explains the benefit that this feature or chapter delivers to the customer.

2

Second Feature/Benefit Section

Sub-heading to summarize what this benefit is about.

If you aren't an experienced copywriter, one of the easiest ways to write copy is to think about your product's features and translate them into benefits.

That's what this entire sales page is based on. Think about the major features of your product and for each one, ask yourself: "what's the end result that this feature delivers to my customer? Why is this important for my customer?"

3

Repeat for Each Feature/Benefit/Chapter

Sub-heading to summarize what this benefit is about.

The answer to the above questions frames each element in your product as a benefit - and that's what readers will respond to. Create one such section for each major feature or chapter in your product.

There's no rule about the "right" number of features to advertise like this. Test a very long list against a shorter list that only advertises highlights in your product.