Finding a niche that is both massively profitable and personally enjoyable for you to work in can be difficult for internet marketers.

Unless you’re interests are ultra-specific, and fall well outside the boundary’s of mainstream culture, it’s likely that you’ll end up competing with hundreds, or even thousands, of other opportunistic internet marketers trying to make money in the same niche.

While the major mainstream niches are often saturated with competition, made up of both passionate enthusiasts and activists, and imitators trying to make the most of a popular niche, it can still be possible to exploit the dynamics and possibilities of these niches in your favour.

Is it possible to make a better living from dominating popular niches than by dominating ultra-specific ones?

It’s certainly a bigger market to play in, but on the whole the answer is most likely no. There are several reasons for this.

Firstly, the amount of effort and work required to dominate an ultra-competitive niche is massive, and the time dedication can prevent you from working on other projects.

Secondly, with the massive amount of competition, you’re constantly worrying about your competitors and trying to anticipate their moves. This isn’t the mark of a happy business, so unless you can remake the market in your image, you’ll ultimately spend equal amounts of time looking backwards as you do looking forwards.

If you think you can handle this, then go ahead and give it a shot. If you’ve got the dedication (and most importantly, the passion) then you may well end up near the top of the pile.

However, there are other avenues to online success, mostly through the use of ultra-specific and specialised niches that can yield massive rewards to those that research them before entering the marketplace.

These niches aren’t ultra-competitive like their more general counterparts, and the audience size isn’t as wide, however they can offer massive payouts for those that are smart enough, and dedicated enough, to master their dynamics and market possibilities.

So, which one is for you? The ultra-profitable and hugely time consuming passion project, or the more refined and calculated ultra-niche idea?

In the end, most online empires seem to be built on a combination of the two — years of hard work and research in a field that the entrepreneur is passionate about, combined with the calculations and hard data that come with a large amount of research into markets and commercial viability.

In the end, this is where you want to be. There’s nothing worse than being involved in something with no idea of where you’re heading and how you’re going to get there, and you can’t ride the market forever.

Invest some time into planning what niches your project will excel in, and it’ll pay off big in the long run.

To learn more about Niche Marketing, check out the free Niche Finder report.

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