Related articles

The Italian brand has gone down a slightly different route to its aforementioned competitors though and produced a cinematic-scale, 20-minute romantic comedy of the Woody Allen ilk named Walking Stories.

Screened in eight bi-weekly episodes, the film can now be watched in its entirety here.

The brand has plucked from the UK's pool of acting talent for the project, enlisting former Skins actress Kaya Scodelario and Miranda star Tom Ellis to play the film's main characters, Sara and Jared.

The mini-movie tracks Sara as she breaks up with her boyfriend, Auden, and then goes in search of her love fate in a journey that takes her from Los Angeles to Shanghai and then to Florence, the birthplace of Ferragamo. Lauren Hutton stars too, as an adventurous Aunt Ruthie, amid a caper of charming performances.

The characters are, of course, all outfitted in Ferragamo, with Sara's footwear selection - particularly her iconic rainbow wedges - taking a starring role. The colourful shoes were originally designed by Ferragamo for Judy Garland in 1938 and went on to become one of the designer's most famous designs.