RLWC2017: World's best are coming

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The Rugby League World Cup 2017 (RLWC2017) has launched its tournament advertising campaign, “The World’s Best Are Coming”, during 2017 Representative Round, with eight teams playing in the RLWC2017 competing in this weekend's fixtures – Australia, England, Fiji, Lebanon (Phoenician Cup), New Zealand, Papua New Guinea, Tonga and Samoa.

The campaign centres around the notion that every single world class athlete on the planet was, at one time or another, a nobody.

The campaign champions these players who, despite their unrecognisability, have the potential to surprise and upset the historically dominant countries.

The eyes of the sporting world will be on Australia, New Zealand and Papua New Guinea from 27 October to 2 December 2017 as 14 teams contest RLWC2017: Australia, New Zealand, Papua New Guinea, England, Fiji, France, Ireland, Italy, Lebanon, Samoa, Scotland, Tonga, Wales and the USA.

Andrew Hill, RLWC2017 CEO said: “With the continued growth of the international game over recent years and changes in the eligibility rules, this will be the most competitive Rugby League World Cup ever, featuring more of the world’s best players than ever before.

“The domination of the ‘Big 3’ in Australia, New Zealand and England is now under threat from teams who may not feature household names, but are represented by highly skilled players with the same ambition, pride and desire as the known superstars of the game.

“This will be the World Cup where those players you don’t know will surprise you, and fans should expect the unexpected when attending what will be the best ever Rugby League World Cup.”