It’s the recall campaign from hell and too many people aren’t responding. Toyota Motor North America (TMNA) and Carma Project want to give financial rewards to people who alert family and friends to the potentially life-threatening Takata airbag recall.

Carlsbad-based fintech startup Bitmo Inc., which previously aimed to turn its app into the mobile alternative of choice to carrying payment cards, has stripped down the product and turned it into a delivery system for social gifting.