Wolverine Names Martin|Williams Agency of Record

Martin|Williams Advertising, a full-service brand activism agency, was named agency of record for Wolverine, an industry leader in footwear and apparel. Martin|Williams will provide strategic marketing and creative services for the Wolverine brand including its work, outdoor, heritage, and apparel product lines. Billings were not disclosed.

“We are very excited to be working on such an iconic heritage brand,” said Tom Moudry, president and chief creative officer, Martin|Williams. “Wolverine has been an important part of building this country for more than 130 years and we are grateful for the opportunity to continue moving the brand forward.”

Rooted in helping generations of Americans complete the hard work and long days involved in roadway, railroad and cityscape development, Wolverine produces dependable and durable work wear including boots, shoes, apparel and gear. Since first opening shop in Rockford, Mich. in 1883, Wolverine has been known for its footwear that maintains its position as an industry leader by upholding its promise of being the world’s most comfortable boots and shoes. Through innovative modern-day comfort systems and revolutionary technology, Wolverine continues to evolve its product line, guaranteeing comfortable and resilient merchandise to its toughest customers.

“We’re excited about our new relationship with Martin|Williams,” said Todd Yates, president of Wolverine. “Throughout the search process, our team was thoroughly impressed with the agency’s ability to communicate a comprehensive understanding of the Wolverine brand. Martin|Williams strategic approach to communications and fresh, exciting creative, made our decision easy,” added Yates.