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It's been our pleasure to collaborate with New York agency, Publicis Kaplan Thaler to create the new Bounty printcampaign – Dryer than Dry.

These innovative executions were created as a full CGI production, complete with 3D modeled home environments & desert landscapes, promoting the super fast drying effect of Bounty kitchen towels.

The photo-realistic scenes were first created by CG artist Matt Painter. “A high level of realism was required for this campaign, especially when creating the plush white carpet. This was quite a technical challenge due to the amount of detail included and the rendering required to make it look completely realistic,” he explains.

We are also proud to announce the campaign as an entry for Cannes Lions 2013. Keep an eye out for it mopping up some awards in the next few weeks!