Somewhere over the pitch deck: a brief history of The Wizard of Oz in advertising

The UK is collectively tapping its ruby slippers together after the launch of Halifax’s new ad campaign for its home mortgage products. In a clever production we see Halifax enter the nostalgic world of Dorothy, the Tin Man, the Cowardly Lion and the Scarecrow using a mash-up of new scenes and existing footage from the 1939 classic.

But this isn’t the first time the world has seen the iconic family film tied in with advertising.

I worked at Warner Bros in their licensing team for four years, where I learned The Wizard of Oz is one of its most commonly requested properties for use in advertising campaigns.

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