Category Geoff Livingston

I was tagged by Geoff Livingston for the "Eight for ’08" meme that’s going around.

So here it goes:

1. I lived in London for the better part of 4 years in the late 80′s/early 90′s and would move back in a second.

2. I have my Mother’s smile and my Dad’s gift of connecting to people.

3. I am a born and bred Jersey-Girl with an intense love for Bruce Springsteen.

4. My first crush was Bill Bixby on The Magician (before he was The Incredible Hulk).

5. I was cast in my first play when I was 9 – I was the Princess in an original production of "The Princess and the Bad Pea" about a spoiled brat. Go figure.

6. I will never forgive Chris Carter for killing the Lone Gunmen off the X-Files. Never.

7. I bought my first computer in 1992 (IBM P/S2) and my best-friend/roommate thought it would be a really expensive clothes rack in a week. Instead it was love.

8. I played guitar, flute, piccolo, piano throughout school, but took up the cello in the 5th grade because my Mother made me wear dresses every day – except on the day I had my cello lessons. Then I fell in love with it.

Jeremiah has also coined the term “micromedia” which is the perfect description of this social media subset.

Micromedia that I use:

- Twitter to update my network and co-workers on things I’m working on. Sometimes my updates aren’t such great content, but I’m really starting to focus on making them worth people’s time.
- Jott, which I use for mobile updates to my blogs, network and also to create reminders for myself.
- I send out short video messages on facebook (and I mean short, 20 sec or less).
- I’ve just started using Utterz this weekend while I was at PodCamp Boston. It allows me to update facebook, Twitter, my blogs, etc. while on the road.

Geoff Livingston has a great post in his “Now Is Gone” blog (his book of the same name, with Brian Solis of PR 2.0 fame, should be listed on Amazon soon) – Facebook Marketing Primer. In it, he discusses the different forms of marketing on Facebook, including Applications, community development and advertising.

I’m a big proponent of Facebook and Social Network marketing. I think that different demographics are using Facebook (and other Social Networks) in different ways. For example – I don’t know that many post-college adults would join groups for some companies/products (ie. pharmaceuticals/drugs) that might show up in their news feeds. I’m very much aware of the power of my network and what I want them to see. So how do you market to that demographic without it being intrusive?