“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:

1) Compresses each strand into a sleek, silky, supple shape 2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture

Color Wow ShampooA 180 degree departure from typical color care products not only because it is formulated without sulfates, but it also does not contain any silicones, conditioning agents or pearlizing agents (one of which is found in every sulfate-free shampoo on the market). These ingredients leave behind a film that not only dulls the hair but can also clog the cuticle impeding new hair growth. Shampooing with traditional shampoos never gets the hair totally clean, but you can always come clean with color wow.

no conditioning agents that oxidize on the hair, corrupting color and turning it brassy

no pearlizing agents

no parabens Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish.

Available in two formulas: “fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair “normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair