Mass Customization in Apparel Industry

6705 WordsApr 13, 201227 Pages

Mass Customization in Apparel & Footwear Industry– Today’s Strategy, Future’s Necessity
Mass Customization has gained momentum over Mass Production in the apparel & footwear industry. This paper talks about why we should look at this business strategy and how this concept has evolved over a period of time. There are many apparel & footwear players adopting this concept but at intermittent stages. The prime drivers of mass customization are technology, supply chain transformation and organizational restructuring. There has been major advancement on technological front starting from taking customer’s measurement through body scanning, to product development and finally to deliver the right kind of customized product to customer. There are…show more content…

During the last 15 years, choice has become an important ingredient of consumer purchasing decisions. Within this timeframe, the number of automobile models has increased from 140 to 260; the selection of soft drinks from 20 to 90. Today, the U.S. market alone offers consumers 3,000 brands of beer, 50 brands of bottled water, and 340 kinds of breakfast cereals. Retailers today not only want more collections per season but also more styles within the season. Various companies deliver new lines of clothes to their stores every four to six weeks. H&M and Zara, for example, have achieved this by speeding up the design cycle with computer technology. Zara uses data from its 426 stores to spot new trends, and offers 10,000 new products a year. TopShop sells as many as 30 pairs of knickers a minute, 6,000 pairs of jeans a day and 35,000 pairs of shoes every week. The shelf life of a garment has fallen from six months to a few weeks. This new consumer-oriented marketplace is forcing manufacturers to change from a "plan and push" product chain mentality to a demand-driven, "sense and respond" value chain. If we look at the evolution of the mass customization, the history takes us many years back. In fact our civilization started with mass customization in the preindustrialization era, moved to mass production and again today we are looking at mass customization in the near future. But there is huge difference in today’s

Recommendations: Mass Customization
Imagine someone going into a store to buy a suit. The first thing they do is pick out a design they like or a color that they love. However, it is always a struggle to find the exact one they were looking for, some are the right color but not the right design, some are the right design but not the right color. The buyer is instantly pulled into a fritz, the suit buying conundrum has been set in motion and the mass produced company has created a highly unsatisfactory

the author will explain impact of the mass customization in the world nowadays. Some relevance with economy keys also will be explained to show the importance of mass customization. The author will also provide value chain of mobile phone manufacturing regarding mass customization. Furthermore, the essay will include some perspective and challenges that faced by Mass Customization Company, and also the New Product Development Stage, using Apparel Industry as example.
Introduction
In business

the Textile and Apparel industries, especially in the area of rapid prototyping and related activities.
When evaluating consumers’ dissatisfactions with apparel that has been mass-produced and is readily available in the marketplace, there are several recurring themes. The first is an overwhelming criticism about how garments “fit”. While fit is a subjective variable, at best, it is nevertheless a problem that almost every consumer has had at some time. In the apparel industry, accurate measurements

Nike’s consumers, are not easy for competitions to imitate, and can be leveraged widely to most of their products and markets.
Although Nike does not manufacture any of its own shoes, the company is still today’s leader in selling athletic shoes and apparel. Nike's marketing strategy is an important component of the company's success. Nike is located as a premium-brand, selling well-designed and costly products. Nike lures clients with a marketing strategy centring on their brand image: a distinctive

compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufacture. Therefore, some innovative companies have integrated “postponement” strategies

and product design for mass distribution. This study will examine the implications in identifying the ethnic identity of Latino and Asian consumers in the apparel and retail industry.
Research Question
There have been previous studies in the past that have affirmed that ethnic identity contributes to the decision marking of Latino and Asian consumers. The first two hypotheses are taking that same logic and cross applying the methods to the cultures’ reactions to apparel shopping orientation and

The aim of this thesis is to present the findings along with the challenges and the ways to tackle them while implementing Lean and Inventory Control in Mass Customized Environment.
In this ever competing industrial setting of present times, it is hard for the industrial and manufacturing sector of developed economies, to grow and compete with those in the developing economies, which seem to dominate the manufacturing sector, thanks to the various compromises they do and the very mere fact they

techniques incouding Just-In-Time (JIT) supply chain , can deliver signification financial performance gains for an enterprise. The authors also provide the foundational elements of the Demand-Driven Supply Network (DDSN) that has been proven throughout industries that have exceptionally rapid lifecycles and inventory turns (Ashayeri, Tuzkaya, 2011). The author also is careful to provide a full analysis of the most complex, time-constrained supply chains across a broad spectrum, all unified by goal of showing