The Blue Ocean

Episode 44
·
April 26th, 2019
·
37 mins 8 secs

About this Episode

GEICO spent $1.5 billion on advertising in 2018 (a more than 400% increase from their 2004 spend). Yet, their number of new policies sold has stayed about the same. Becky and Laird talk about the cost of acquiring new customers and how convenience is an important part of that. Plus, a new drinking game.