He is at times transformed into a superhero, at times a geodesic skeleton, sometimes he is bearded, and once he eerily smiles back at the camera—or so it seems. Though, in the end, he is nothing more than an ad for Samsung’s new dual-SIM-card smartphone, the Galaxy Y Duos.

With creativity like this, we’ll be marketed to any day.

When the phone was first unveiled in December, BGR reported, “It’s perfect for two people hoping to share a single phone in emerging markets, but it’s also great for business travelers that want to use one account for personal matters and a second as a business line.”

Michael del Castillo is the technology and innovation reporter at Upstart Business Journal, a member of American City Business Journals. A graduate of Columbia University, his work has appeared in the New Yorker. He is also the cofounder of Literary Manhattan, a nonprofit dedicated to promoting Manhattan’s literary community and creating new ways to appreciate literature.

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