JWT walks off with 'Campaign of the Year' at IAA's Olive Crown Awards

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to actress Dia Mirza

ETBrandEquity

Updated: March 16, 2017, 12:52 IST

The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15th March at Famous Studios, Mahalaxmi. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country.

The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to the charming actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the Guest of Honour, Actor and Social contributor Vivek Oberoi. The' Campaign of the Year' and the 'Brand of the Year' awards was presented to The Hindu for their #spiritofBengaluru campaign, ideated by J Walter Thompson, India.

Commenting on the occasion, President, IAA India Chapter, Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honored to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”

Tarun Rai, CEO, JWT South Asia expressed his delight at the win saying, "Very proud of Senthil and team. To create compelling communication for a compelling cause and then to be recognised at such an impressive event is really gratifying. This campaign is also special because it's a fantastic combination of technology and creativity. I am sure this campaign will win many more awards. I would also like to congratulate The Hindu for the campaign and for promoting the initiative for Bengaluru." - said Tarun Rai, CEO, JWT South Asia

Commenting about the awards Vivek Oberoi said, "Thanks to a tradition that my family started 11 years ago in our Juhu house lane, of planting trees on each birthday, our locality has transformed, bringing about a significant change. Similarly, if we each participate in such a transformation, we can create a global impact. And thanks to IAA and Olive Crown Awards, it is great to see the green initiative be promoted and appreciated."

Talking about the initiative Dia Mirza said, "It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury, our work is recognised and appreciated, I hope that the green initiative is taken forward with the next generation as well."