SRO Awards

CMA’s SRO (Standing Room Only) event started in 1972, when CMA held a seminar to present Country Music talent to fair managers from across the United States and Canada. Bringing together talent buyers, concert promoters, artists, support services, venues, and many other members of the Country Music community, this International Entertainment Expo honored and celebrated the live entertainment industry and its leaders.

Originally known as the Annual Fair Buyers Seminar, the three-day event held a number of titles including Talent Buyers Seminar (1974-1984) and Talent Buyers Entertainment Marketplace (1985-1989), eventually becoming SRO in 1990.

In 1985, the first-ever SRO Award was presented to talent buyer, Harry A. “Hap” Peebles, of Harry Peebles Agency in Kansas City. Continuing through the ‘80s and much of the ‘90s, CMA presented dozens of SRO Awards in more than 15 categories to honor the outstanding achievements of Country artists and touring industry leaders, including venues, clubs, agencies, publicists and service companies.

After 15 years, the SRO Awards returned in 2012 to celebrate the Country Music touring industry and the people who continue to promote and sustain America’s favorite live entertainment format!

Partnerships

Partnering with CMA equips you and your company with knowledge about the Country consumer. Find out more about how you can partner with CMA to maximize your brand during one of CMA's signature events or programs.

Membership

If you work in Country Music you need to be a CMA member. For more than 50 years CMA has worked to promote the Country format through industry events, networking, research, educating corporate America and 3 national television events on the ABC television network.

Foundation

Guided by the generosity of the Country Music Community, the CMA Foundation focuses on improving and sustaining music education programs everywhere while supporting worthwhile causes important to the Country Music Association.

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