/ About Switch Witch /

our team

Switch Witch Team

Who is the Switch Witch Team?…

We are Rob and Lara: brother and sister-in-law, parents of young children, and small business owners who are passionate about giving families a holiday tradition to enjoy together – while supporting better health for children.

…And how did we get here?

Each year, as Rob’s two boys have gotten older, he has become increasingly dismayed by the amount of candy collected during Halloween trick-or-treating. As the owner of a homemade ice cream shop, Rob understands the joy of a sweet treat. As a parent, he understands the task of teaching children about moderation and responsible eating habits.

On Halloween night of 2013, Rob learned about Switch Witches who switch kids’ Halloween candy into gifts! Immediately he thought: “What if families everywhere could have their own Switch Witch? What if I could help make that happen?”

With his mind set on bringing the fun and help of Switch Witches to parents and kids everywhere, Rob called his sister-in-law Lara: a reading specialist and mother of two. After Lara came to understand that a Switch Witch was not a new type of ice cream cookie sandwich at Rob’s shop, she was excited and ready to write a Switch Witch children’s book. Since then, Rob and Lara have been working side-by-side to bring this endearing, magical Halloween tradition to parents and children.

…AND they found the wonderful art design and illustration team to bring Switch Witch to life: Scott Nash, Scott Whitehouse, and Nancy Nash of NASHBOX.

Switch Witch Team

Who is the Switch Witch Team?…

We are Rob and Lara: brother and sister-in-law, parents of young children, and small business owners who are passionate about giving families a holiday tradition to enjoy together – while supporting better health for children.

…And how did we get here?

Each year, as Rob’s two boys have gotten older, he has become increasingly dismayed by the amount of candy collected during Halloween trick-or-treating. As the owner of a homemade ice cream shop, Rob understands the joy of a sweet treat. As a parent, he understands the task of teaching children about moderation and responsible eating habits.

On Halloween night of 2013, Rob learned about Switch Witches who switch kids’ Halloween candy into gifts! Immediately he thought: “What if families everywhere could have their own Switch Witch? What if I could help make that happen?”

With his mind set on bringing the fun and help of Switch Witches to parents and kids everywhere, Rob called his sister-in-law Lara: a reading specialist and mother of two. After Lara came to understand that a Switch Witch was not a new type of ice cream cookie sandwich at Rob’s shop, she was excited and ready to write a Switch Witch children’s book. Since then, Rob and Lara have been working side-by-side to bring this endearing, magical Halloween tradition to parents and children.

…AND they found the wonderful art design and illustration team to bring Switch Witch to life: Scott Nash, Scott Whitehouse, and Nancy Nash of NASHBOX.

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