AUTOBEST and Oliver Francois, Detroit 201601 / 02 / 2016

AUTOBEST Jury members have been invited to Chrysler House in Detroit, Michigan, USA, by the Fiat Chrysler Automobiles Marketing guru, Olivier Francois.

Was a very interesting session on the role of modern communication of brands and new models. According to Olivier, the role of video is increasing , with more emotional impact and less technical details.

The role of motoring media? Olivier Francois: ”It`s crucial. Motoring media can develop further the communication we do on a general level or can destroy what we did before!”