Category: Analytics

“Everybody wanted different ways of capturing emails. We would build an entire website but all they wanted was to collect more email addresses, and quizzes just really stood out as the one thing that was different but also working super well.”

When you tell people you’ve been tracking them across the internet, they freak out and avoid buying your product, research at the Harvard Business School found.

The 449 paid subjects in the targeting research, who were recruited online, were about 24 percent less likely to be interested in making a purchase or visiting the advertiser if they were in the group that was told they were tracked across websites, researchers said.