The Excite 10 SE is billed by Toshiba's Digital Products Division as "an affordable option for people looking for a powerful and versatile tablet for the home."

"We designed the Excite 10 SE to be a full featured tablet that offers a pure Android, Jelly Bean experience, while maintaining an attractive price point," said Carl Pinto, vice president of marketing of for Toshiba America Information Systems Inc.'s Digital Products Division, in a statement.

In addition to the Android 4.1 OS, the Excite 10 SE features Google's Chrome web browser and new Google Now intelligent personal assistant and Voice Search apps, Toshiba said. The tablet is 0.4 inches thick and weighs 22.6 ounces, the firm said. The Excite 10 SE is encased with a textured Fusion Lattice finish.

From a marketing viewpoint they have totally missed it. People don't buy on specs, they mostly buy on buzz and excitement. Showing a screen with 12 tiny icons is not the way to wow us. Take a look at any Apple product shot and you will instantly see what buzz and visual excitement is all about.

Here's another new 10 inch Android tablet released last week that truly impresses --
The Novo 10 Hero by Ainol Electronics -
priced at only $225 and available through a site called TabletSprint -- and is easily the best "price-performance" 10" tablet available; and features a High Resolution 1280x800 IPS screen, 16GB Memory, a strong Dual Core processor with Quad Core GPU, Android 4.1 Jelly Bean Operating System, Wifi, Bluetooth, Ethernet, and an option for 3G/4G connection. If you're not familar with the manufacturer, Ainol Electronics, they received a "Best Tablet of the Year" award at CNET Consumer Electronics Show 2012 and have hit the ball out of the park with this new model. The Novo 10 Hero offers a MicroUSB port for connection to printers and other electronic devices, a MicroSD Memory Card slot for unlimited storage (up to 32GB Memory Cards), includes both front and back cameras with a 2 Megapixel rear camera; and has HDMI output, which is a nice feature to download movies and watch in Full 1080p (HD) on to a large screen TV. It also makes a great gaming device with its high resolution screen, motion sensor, and a processor strong enough to handle 3D games.
One of the first resellers to offer the new Novo 10 Hero is TabletSprint -- which also adds in $25 in Bonus Apps and accessories. TabletSprint also features a free monthly 3G/4G data plan for the Novo 10 Hero, with no charge for 500MB
Data every month... with full internet access and VoIP voice calling over a nationwide network. A free 4G USB adapter is included and the carrier only requires a small refundable deposit for wireless network USB adapter. TabletSprint certainly makes this a great deal and the Novo 10 Hero is worth comparing to other 10" tablets available this holiday season.