Kim Kardashian Sued Over Hair-Removal Endorsement

Kim Kardashian has found herself in a hairy situation — and it has nothing to do with the drama over her impending divorce from NBA player Kris Humphries.

Hair-removal product company Radiancy is suing the "Keeping Up With the Kardashians" star, claiming that she's made numerous false and misleading statements while shilling for hair-removal company TRIA, which is also named in the complaint.

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According to Radiancy, which sells the No!No! hair-removal line, Kardashian made numerous claims during various media appearances and on her Twitter account which, the suit says, can't be true.

The suit notes that, during an appearance on "The Wendy Williams Show," Kardashian claimed that she uses the TRIA product "on [her] entire body" — even though, by TRIA's own admission, the product is unsafe for use on for the face, head, ears, neck, nipples, genitals or around the anus, as it may injure skin. (Just let that image sit there for a moment like a big biscuit of delight.)

Also, according to Radiancy, Kardashian tweeted last December that she had begun using the TRIA product and was "loving the results so far" — even though she had just become the company's spokesperson a few weeks before, and TRIA's own web site states that a user wouldn't begin to see results from the product for at least 90 days.

These allegedly false statements have done damage to Radiancy's business, the claim states. Radiancy is asking that TRIA and Kardashian stop making the allegedly false claims, and is also seeking unspecified damages.

The complaint is part of an ongoing legal battle between the two companies.

This isn't the first time that Kardashian has come under fire due to her many endorsements — last November, she and her sisters, Khloe and Kourtney, pulled out of a deal to endorse a prepaid MasterCard because it carried "outrageous" fees. She's also been accused of accepting money to tweet about products without revealing that they were sponsored tweets, though Kardashian, 31, has denied this.

Kardashian's spokesperson, as well as Radiancy and TRIA, did not immediately respond to TheWrap's request for comment.