Chupa Chups’s set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam business dstrict to emphasize its slogan ‘Life Less Serious’.You will want to go back to your childhood while you are watching it (and if you are watching it at work right now, it’s normal to take a deep breath with jealousy & nostalgia 🙂 )

Together with street artist Sasa Ostoja, his dedicated crew and a group of super creative kids,chalk & color the sidewalk on their knees , after a while even the most serious ones begin to chalk with them 🙂

This effort was part of our ‘Chupa Stoep Art’ campaign, where we encouraged kids all over The Netherlands to make their own sidewalks less serious, with their own ‘Stoep Art’ (sidewalk art) creations. Wish that we can also bring this project to Turkey 🙂