The 3D exhibition featured prominently in the region’s largest newspaper, The Argus. On the day of the exhibition’s launch, The Argus gave away 30,000 free 3D posters of Mark’s artwork to its readers. The exhibition reached a large and diverse audience, many of whom would not normally attend arts events, and transformed Churchill Square into a centrally located, innovative and accessible arts venue. There was a considerable increase in visitor numbers from Brighton and from outside the region, bringing benefits for the local economy. It also helped raise Brighton’s profile as a centre for the arts.