Convenience Store Design Firm Adds Retail Vet

CBX appoints Simon to branded environments team

NEW YORK -- Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team.

The retail and restaurant design industry veteran brings more than 20 years of experience to CBX, where he will provide creative leadership, oversee process and operations, as well as drive business development efforts. He reports to Joseph Bona, president, CBX of branded environments.

Simon joined CBX from TPG Architecture, an architecture and design firm in New York, where, as design director, he was a responsible for business development, direction and management of design concepts and staff and account relationships. His key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building.

Prior to his time at TPG, Simon developed a rich background in project and studio management, creative direction, and relationship building at New York design firms 212 Design Inc. and TSC Design Associates. His key accounts at those firms included Starbucks, Heineken, T Anthony Luggage, Dylans Candy Bar, Quiksilver, Payless, Revel Beach & Nightclub, Sean John, L'Occitane, and numerous independent restaurants. Earlier in his career, he was a project manager with L'Oreal USA's Lancôme store planning division.

"Anthony brings a diverse perspective to CBX. He has an impressive background and has worked with a broad spectrum of specialty retail and restaurant clients," said Bona. "We look forward to his leadership and creative contributions to our team."

CBX, New York, is a brand agency specializing in corporate identity, consumer branding and retail, including convenience store design. The company, with its current staff of more than 130 employees, was founded in 2003 and has a client base that includes
Wawa, Dr Pepper Snapple Group, General Mills, Kimberly-Clark, Scotts Miracle-Gro, A&P, Pathmark, Saks Fifth Avenue, Lord & Taylor, Shinsagae, Radio Shack, Walgreens, BP, Aloha Petroleum and PetroChina.