Foursquare Debuts First TV Commercial

I guess this means that Foursquare is finally legit, right? The mobile location-based service debuted its first-ever television commercial last night during the Bravo show Sheer Genius. The 20 second ad focused on a partnership between the mobile app and the basic cable network, which highlights locations used in Bravo shows.

I guess this means that Foursquare is finally legit, right? The mobile location-based service debuted its first-ever television commercial last night during the Bravo show Sheer Genius. The 20-second ad focused on a partnership between the mobile app and the basic cable network, which highlights locations used in Bravo shows.

Key in all of this is that the deal between Bravo and Foursquare marks a genuine revenue stream for the app developer, which, while popular, is a free download, and therefore has had some difficulty developing a profitable marketing model.

Brian Heater has worked at a number of tech pubs, including Engadget, Laptop, and PCMag (where he served as Senior Editor). Most recently, he was as the Managing Editor of TechTimes.com. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.
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