The Jobs Effect

Steve Jobs is not a monster. He is an all-American maverick and a world-class marketing genius. But until a man or woman as powerful as he is arrives at Apple (over his dead body), who is determined to break the cycle he has indulged in for so many years, Apple will remain merely an icon of awe. It will not become a company of the size that truly could (and should) “bury” monsters like IBM.

Random Quote

Living for Sabina meant seeing. Seeing is limited by two borders: strong light, which blinds, and total darkness. Perhaps that was what motivated Sabina’s distaste for all extremism. Extremes mean borders beyond which life ends, and a passion for extremism, in art and in politics, is a veiled longing for death.

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