Bravo, Joss Whedon, For Online Launch Of Tribeca Pic

As a guy who has covered features my whole career, I find it distressing that the only time feature folks do risky things seems to be when they are making TV projects. Because theaters and studios can’t figure it out, films are frozen in an arcane system where you wait six months for a DVD and those who don’t want to wait, or see it in a theater, have no choice but to steal it. When they work in TV, these writer-directors play in a sandbox that gives viewers the ability to see that work, whenever and wherever they want to. Joss Whedon premiered a Brin Hill-directed micro-budget relationship filmIn Your Eyes at Tribeca, and announced right after that he’s making it available on Vimeo for five bucks. Obviously, Whedon makes a fortune on Marvel’s The Avengers movies, but he is onto something here, and other star filmmakers should take notice and empower new filmmakers by offering small-budget films directly to their audiences. Maybe it’s going to take mavericks like this guy to hasten the glacial pace of the evolution of the way consumers digest feature films. Here is his announcement: