Canton, Mass.-based Baskin-Robbins will hold 31 Cent Scoop Night on April 30 from 5 p.m. to 10 p.m. at all of its 2,700 stores, according to the company. During the event, the company, known for its long running branding platform touting its 31 flavors, will reduce the price of its 2.5 oz. ice cream scoops to 31 cents.

For the event, Banskin-Robbins will partner with the National Fallen Firefighters Foundation and donate $100,000 to the organization. The two organizations will also honor 31 firefighters from across the country who have demonstrated an exemplary commitment to community service through the newly created America's 31 Firefighting Heroes program.