Louis-Ulysse Chopard establishes a high-precision watchmaking factory in Sonvilier, in the Jura region of Switzerland.

1937

Chopard relocates to Geneva and launches into the production of quality watches.

1963

Karl Scheufele takes over Chopard. He owns the German firm Karl Scheufele, founded in 1904 and specialised in watches (under the Eszeha brand name) and jewellery. Production from both manufacturing entities continues under the Chopard brand.

1974

The Manufacture leaves the centre of Geneva for the Meyrin-Geneva site.Chopard develops an additional focus, this time on jewelry and watches for ladies.

1976

Creation of the first Happy Diamonds watch: around the movement, mobile diamonds slide and spin freely between two transparent sapphire crystals.

1980

1980

Launch of the first Sport watch with leather strap: St. Moritz.

Further development of the "Happy Diamonds" concept, declined in watches and jewellery, is a great success.

1983

The first Chopard Boutique in Asia opens in Hong Kong.

1986

The first Chopard Boutique in Europe opens in Geneva.

1988

Start of the partnership between Chopard and the Mille Miglia vintage and classic car rally held each year in Italy. Chopard creates the Mille Miglia collection, combining watchmaking technology and precision mechanisms.

1993

Launch of the Happy Sport collection.

1996

The company returns to its origins by founding a watch Manufacture in the Swiss Jura, dedicated to crafting the “L.U.C” movements.

1997

Presentation of the L.U.C 1860, the first watch housing a L.U.C movement (L.U.C 1.96). This model is voted "Watch of the Year" by the Swiss magazine Montres Passion.

1998

Chopard becomes official partner of the Cannes Film Festival. It all began in 1998 when the President of the Festival asked Caroline Scheufele to redesign the beloved Palme d’Or trophy. Ever since, Chopard has become a fervent part of the world’s most glittering and glamorous movie event.

2000

Presentation of a world premiere: the L.U.C Quattro timepiece housing the L.U.C Calibre 98.01-L (L.U.C 1.98) equipped with four barrels (two sets of two stacked barrels) offering a power reserve of 9 days.

2001

Launch of the L.U.C Tonneau model, equipped with the world's first tonneau-shaped self-winding movement, with off-centred microrotor.

2002

Innovation in the field of High Jewellery: the Golden Diamonds concept.

2003

Presentation of the L.U.C Calibre 02.01 (L.U.C 1.02) and the first L.U.C Tourbillon watch, a new technological accomplishment by Chopard Manufacture.

2004

Presentation at Baselworld of the L.U.C Regulator watch.

2006

Opening of the L.U.CEUM. Located in Fleurier and launched to celebrate the 10th anniversary of Chopard Manufacture, the L.U.CEUM’s inventive museography highlights masterpieces of watchmaking from different periods and regions of Europe.

2007

Chopard celebrates the opening of its 100th boutique, a 280 m2 flagship store on 709 Madison Avenue in New York.

2010

2010

Chopard celebrates its 150th anniversary and launches the Animal World High Jewellery Collection.

2013

To celebrate the Happy Sport 20th anniversary, Chopard offers customers the chance to create their own Happy Sport watch thanks to an exclusive and playful application.