Sugar high: evidence Oreos can be addictive

Researchers found the pleasure center in rats’ brains lit up when they were given Oreos – and that response to the sugary treat was even more pronounced than when they were given either morphine or cocaine. NBC’s Brian Williams reports.

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This content comes from Closed Captioning that was broadcast along with this program.

>>>you may have heard something about the new
food research
but the headline here is it's not just you. o oreos are the best selling cookie in america and they may be as addictive as cocaine.
lab rats
were the ones who did the research. it showed us two things. the
lab rats
also prefer the creamy center and oreos go straight to the neurological
pleasure center
of the
human brain
.