Orchard Toys' Cheeky Monkeys is hitting the big screen this Q4

The 30 second ad will be screened ahead of some of the biggest children’s film releases this year, including The Incredibles 2, Wreck it Ralph 2, Spider Man 2, Fantastic Beasts 2, The Grinch and Hotel Transylvania 3.

It may not be King Kong, but Cheeky Monkeys is hitting the big screen in a nationwide cinema campaign.

This will run for 11 weeks this Q4 across ‘Kids Clubs’ and new film releases too.

The 30 second ad will be screened ahead of some of the biggest children’s film releases this year, including The Incredibles 2, Wreck it Ralph 2, Spider Man 2, Fantastic Beasts 2, The Grinch and Hotel Transylvania 3.

The cinema placement is part of a strong fully integrated campaign which includes digital, PR and social activity.

Orchard Toys’ Marketing Manager Ali Brown, commented: “The cinema ad is a perfect placement for us to reach our key children and parents audience, which will be incredibly important in the busy Q4.”

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The new division has a slate spanning live-action movies, video games, TV shows based on the American Girl and Barbie brands, as well as feature-length specials for Fireman Sam, Thomas & Friends and Bob the Builder.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.