ActivisionCall of Duty Black Ops II Launch Event

Five-day launch experience for the world’s best selling game.

We were approached by Activision to deliver a launch experience that would help propel the latest game in the series to even greater heights. We transformed London’s Bloomsbury Ballroom into a Call of Duty branded gaming arena featuring celebrity and professional gamer battles streaming live around the venue.

Activision was keen to highlight the game’s advanced new commentary features as well as reinforce it as an entertainment icon. We developed a four-day, e-sports bar event, that tailored each day to different audiences.

To complete the experience we recreated the diner from the game’s zombie levels and drafted in restaurant of the moment MEATliquor to cater a zombie-themed menu.

As lead agency, our role encompassed venue design and dressing, design of the booking website, event management, production management and the sourcing of suppliers.