Branding, Logo Designing and Identity

Do you know the name of all people live in this world, No? Ok, no issue, do you know the name of Prime Minister of India? What you say, Mr. Narendra Modi, yuppie you are right. But why you don’t know the name of all the people living in this world and recognize only few. The answer is simple all people are crowded, but some are identical. If you are an identity the whole world will recognize you.

The same is happening with any business or brand, if you are not different from others then who will recognize you. For a successful business your name should possess position of the brand. If you are a brand, then everyone gives you respect and have a trust in you. Brand building is a long time process. Your working pattern and quality work, play an important role, but in the era of internet there are various process which helps you to build a strong brand image.

Branding is followed by a logo and identity of the company. We can define brand logo and identity as – Brand- The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo– A logo identifies a business in its simplest form via the use of a mark or icon.

Branding reflects the corporate image. The basic concept behind a brand or corporate image is that everything a company does everything it owns and everything it produces should reflect the values and aims of the business as a whole.

A logo is the visual representation of the entire identity & brand. A logo defines the company, it should be so eye catchy that leave a print in the viewers mind and he can easily connect with that. It can be a photo or symbol or signature of the company. A logo is the simplest way of describing any company.