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Tesla, Toyota among top ‘talk-worthy’ brands

NEW YORK - When it comes to social influence among automotive brands in the U.S, Tesla Motors and Toyota are a step ahead of many of their respective luxury and mass market competitors. This is according to Engagement Labs' latest TotalSocial ranking that measures brand performance among automotive brands in both face-to-face and social media conversations.

The recent analysis follows the company's first ranking in April. Brands to rank in the top 10 have earned the highest TotalSocial scores.

While Ferrari remains the top-ranked brand, within the last six months, Tesla has distinctly jumped ahead four spots to capture the No. 2 ranking, and Toyota climbed two spots to take third place.

Tesla’s social influence spike during the past six months, particularly offline, can be attributed to the introduction of its first mass-market car, the Model 3.

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