Available in South Africa within 2012, this state of the art BRAVIA’s 4K LCD panel comprises approximately 8.29 megapixels, four times the resolution of Full HD standard, and incorporates “4K X-Reality PRO”, Sony’s super-resolution high picture quality engine optimised for the 4K TV. This engine is capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution.

Andrew Fraser, Senior Brand Manager for Sony South Africa comments, “This television re-defines image quality. The super-high resolution and large screen size ensure a picture experience that is close to reality – 4K is massive jump in resolution and image quality even when compared to so-called Full High Definition (1080 line) displays.”

Viewers will not be bothered by the pixels, and notice instead that images are breathtakingly realistic and beautifully clear with the wide 60-degree viewing angle, even if they sit as much as half the distance[2] to the screen, as compared to when viewing Full HD (for which a distance equal to three times the screen height is recommended).

In addition, the combination of the “10 Unit Live Speaker” side speaker system, which is optimised for this large-size screen, and Sony’s unique high-quality sound signal-processing technology achieves powerful three-dimensional sound, enveloping the viewer in position-orienting tones, from deep bass to high notes.

With its beautiful, large high-resolution screen and high-quality powerful sound, viewers can enjoy immersive experiences unlike anything offered by existing televisions, as if they were at a live entertainment venue or in a movie theatre. Viewers can also enjoy high resolution digital photographs on the large screen, by blowing up scenic pictures into large poster sizes, or enlarging photos of children into life-sized pictures for the whole family to see.