Many of us enjoy interacting with our favorite brands and companies on social media, but oftentimes, the people behind the scenes don’t actually work at the company in question.

Here’s why many businesses, particularly small and medium-sized businesses, often rely on outside help like the social team at Compulse Integrated Marketing to take the lead on their social media efforts.

1. Time

A solid social media presence requires attention every day and for small businesses whose employees are already thoroughly busy wearing multiple hats, no one has the extra time for another daily task.

2. Engagement

A good social media strategy relies on more than posts promoting a company – it relies upon the account manager identifying and sharing content about other things its followers and fans care about.

The account manager also has to be plugged into relevant groups and conversations so they can engage in meaningful exchanges. In a small company where employees might not have the time to post everyday, employees DEFINITELY don’t have time to identify and seize these opportunities.

3. Good service + response time

If a customer or prospect has a question or complaint and turns to social media to communicate, it’s a major problem if the business doesn’t respond in a timely manner. Hiring help that spends the day in front of a computer rather than running around the store or actively serving customers is a way for businesses to cover their bases and make sure that customers seeking assistance or answers aren’t left waiting.

4. Broad skill sets

Social media management is a skill on its own, but when you consider the other associated disciplines needed to optimize an account, the skills needed really add up.

Posts need a talented writer, the visuals that accompany them need design, and running paid ads requires more knowledge still. For small business that want to put out professional-looking content and achieve the best return on social ad spend, amateur efforts executed on someone’s lunchbreak just don’t cut it.

Whether you’re just now considering social media marketing for your business or you’re interested in taking your efforts to a new level, the experts at Compulse Integrated Marketing can help. To learn more and sign up for a free consultation, visit compulse.com/service/social.

The digital marketing landscape is constantly evolving in ways that are of interest to business owners and marketers as well as the general public. Digital Discovery: Exploring Integrated Marketing gives concerned professionals and curious laypeople an inside look at cutting-edge developments in digital marketing.

Through discussions with subject matter experts at Compulse Integrated Marketing, we’ll unearth and unpack best practices, philosophical approaches and new technologies, all while keeping an eye on that ever-present question: what’s next?!