From Church to Business, Creating Disciples That Stick

Mass marketing gained success, if not born, from the launch of televisions across America. In the mid 20th century, a perfect storm in marketing allowed for mass marketing to work. Smaller selections of brands were in the market place and a smaller number of television channels led to the success of mass marketing. It was relatively easy for large companies to compete. During this time, it was also easy for consumers … Read entire article »

The church is constantly faced with a content dilemma: Market the church or market the church message?
Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial.
This is not unlike the struggles … Read entire article »

I have spoken at many events around the country. My topics usually consist of the latest online marketing news and tactics. My speaking skills are not great, but getting better. However, I do not worry much about speaking, because I know the content really well. I always try to improve, but I spend more time on the substance than the delivery. I assume the audience is like me, they … Read entire article »

On a prior post, we discussed how messy videos are sticky. However, messiness is not just for video marketing. Social media is the perfect place to be messy online.
Messy is another way of saying imperfect. It becomes really difficult to be successful in social media while being perfect. As humans we are imperfect, but that’s okay. It’s actually more than okay, it’s awesome! We have problems, we have prayers, we have arguments, we make incorrect … Read entire article »

Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW!
All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky content, and how do you achieve the level of engagement needed to build long-term relationships on the Web?
I’ll give you a hint – It starts and ends with creating a human connection.
Let’s break this motherfather down into four key components of sticky … Read entire article »

“Where are your videos? “ – Me
“We really want to make some.” – Client
“Okay?” – Me
“We don’t have the right camera.” – Client (Excuse 1)
“We don’t have the money for a professional.” (Excuse 2)
“We need better software.” (Excuse 3)
I could go on and on, but you get the point. Gavin recently wrote about giving up control. Video is another great example of being able to let go.
Think of some of the top videos you have … Read entire article »

Before the Nashville floods, John and I had this thing of taking firewood to the homeless community at “tent city.” For those not familiar with this term, simply put, it is a collection of homeless people who live in a plot of land in tents & other make shift home dwellings. They find themselves there for many reasons and usually stay there because the shelters are either full or not accommodating to them (have a … Read entire article »

We have mentioned Malcom Gladwell several times though out the site, as he originated The Stickiness Factor concept.
Below is a video of him discussing “What the Dog Saw”, released Fall of 2009. Gladwell’s forth book consists of his various contributions to the New Yorker. Here he is on “The Colbert Report” seeing the connections between our own worlds and worlds outside of ours.
The Colbert Report
Mon – Thurs 11:30pm / 10:30c
Malcolm Gladwell
www.colbertnation.com
Colbert Report Full Episodes
2010 … Read entire article »