Rogers Motors

Parts & accessories for classic British cars & bicycles

The previous iteration of this webstore had reached the end of its lifecycle, and it turned out that reimplementing it in a new ecommerce platform would be the least labor-intensive choice. We chose to develop in AmeriCommerce (since renamed SparkPay). Our project included some serious overhaul of the information architecture and cleanup of the data, to result in a store that is much easier to navigate.