Is customer delight measureable?

Absolutely, though a lot of it is intangible.

Rather than measure each touch point (let’s get real!) I’m going to be more consistent in sending out our customer satisfaction surveys and track our Net Promoter Score (NPS). For me that’s my preferred way to track both customer satisfaction and customer loyalty. It’s a start!

How do you measure your clients’ delight?

Finally, if you want to get started implementing your customer delight strategy and know you’re going to need a hand … book a time with me and we’ll talk it through together: