NEW YORK, NY - MAY 23: Products are displayed above Smart Signs inside an Apple Store May 23, 2011 in New York City. Smart Signs allow customers to research the product they are interested in as well ... more

NEW YORK, NY - MAY 23: Products are displayed above Smart Signs inside an Apple Store May 23, 2011 in New York City. Smart Signs allow customers to research the product they are interested in as well as request a store specialist to come to the location where the customer is standing. The first Apple Store opened 10 years ago, and looking ahead, Apple has added several new experiences for customers in their retail locations. (Photo by Daniel Barry/Getty Images) less