10.
Technology !
• One reason we endorsed Barack
Obama as our Democratic nominee
for TechPresident earlier today is
because he has made an effort to
understand technology and create a
comprehensive technology platform.
Not only is he Web-savvy, so are his
constituents.
TechCrunch – 1/29/08
www.Barack20.com BrentLeary.com info@barack20.com

13.
Customers say business should be social…
•93% of Americans believe a company
should have a presence in social media
•85% believe a company should not
only be present but also interact with
its consumers via social media
•56% of American consumers feel both
a stronger connection with and better
served by companies when they can
interact with them in a social media
environment.
2008 Cone Business in Social Media Study
www.Barack20.com BrentLeary.com info@barack20.com

15.
• 2,000 YouTube videos
• 14.6 million hours, according to a study by
TubeMogul.com
• Each video was aimed at speaking to a
particular group of voters or supporters.
• TubeMogul estimated some $45 million in
“free” television airtime from people
watching videos
www.Barack20.com BrentLeary.com info@barack20.com

36.
The theme of the campaign,
direct from Obama, was
that the people were the
organization. "We were
there to support the
people but that simply
would not have been
possible if we did not
have a set of online tools
that enabled us to do
that. It wasn't just a
tactic. David Plouffe – Fast Company March 2009
www.Barack20.com BrentLeary.com info@barack20.com

39.
• The key point here is that the support for
Obama on these social-networking sites is
not being driven by the campaign itself. It
is something spontaneous as opposed to
something the campaign itself is
orchestrating.
Washington Post - 2/16/07
www.Barack20.com BrentLeary.com info@barack20.com

40.
One Million Strong for
Barack
• Farouk Olu Aregbe’s group had:
– 100 members in the first hour
– 10,000 in less than five days
– Nearly 200,000 by the third week
– A month after he created the group, it
had 278,100 members.
www.Barack20.com BrentLeary.com info@barack20.com