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Make Your Marketing Work Better

Here is another important business development suggestion from Steve Lauterback. I hope you find it informative and useful. Pass it on to friends and colleagues who might need help in growing their businesses.

Identifying your target market and motivating them to action is probably the greatest need and weakest skill for businesses large and small.

Here are some of the most important factors to consider for increasing sales right now. Don’t place another ad or meet with another prospect until you understand these key points.

Be crystal clear about your likely customers. Profile your market then learn all you can about their needs, desires, problems and pains.

Find out how your prospects get information on products and services like yours, and determine how best to communicate with them. Start by creating some questions then call some of your current customers and ask them.

Create several provocative offers and be prepared to test the response to each one.

Establish the true facts about how your offering can solve customers’ problems or fulfill their desires.

Have you outgrown your operating methods with lower revenue proving the point? Has management in one or several areas of the company been compromised by lack of attention? Is “the way you always did it, no longer the best way to do it?” Or, is the leader going through the motions and relying on old perspectives that plague so many companies?

Our Market area is Northern & Central New Jersey, or Metro New Jersey.