When you connect to a story you choose hope over fear. You choose trust over doubt. You choose acceptance over conflict.

When you tell a story you have the power to change the world.

Now, don’t roll your eyes at me. It’s true.

Think about it, if you are solving a problem for someone, you are making their life better. At least I hope you are making their life better. Because if you’re not, we need to talk. And if you are making their life better you are changing their world.

Brand Story Writing Tips

Based on feedback I’ve received, I think the biggest thing standing between someone and a better brand story, is fear.

They think:

They aren’t a good storyteller. (They’re wrong.)

They don’t know how to tell a story. (They’re wrong on this one, too.)

1. Don’t focus on the final story

When you are taking the first pass at a story, don’t focus on the final story. Instead, write the ideas that highlight the key points of the story. The final story will evolve with each pass.

2. Don’t write and edit at the same time.

Do not write and edit at the same time. Writing and editing use two different parts of your brain. And when you interrupt one for the other, you are fully committed to either.

3. The final story is never the final story.

Be okay with the fact that your story will continue to evolve. Stories take on a life of their own. The more they are told, the more their personality develops. Let it happen naturally. Don’t control your storytelling environment so much that you hinder its growth.

Where You Might Get Stuck Crafting Your Brand Story

Well, you’ll get stuck (or stay stuck) if you don’t do get your stories straight. I can’t help you do that, you have to do that all on your own.

I can help you if you get stuck though. Just email me at kim@kimyuhl.com and ask away. Don’t worry, there’s no catch. None.

The Bottom Line is …

People are more likely to believe you when you a tell a story. And this is true not only in business but in your personal life as well. So do the work, practice your stories, and share them whenever you can. It will be the best thing you’ll ever do for your business. I promise.