Fubon Financial

Sustainability Strategy

Fubon Financial Holdings launched a “Fubon ESG Visioning Project” in late 2015 to help Fubon units manage the opportunities and challenges brought by the risks they face and address issues of concern to stakeholders. The Project, with the Fubon brand spirit of “positive energy” at its core, focuses on five strategies – leading investment, innovative finance, golden practices, honest lending and tender care – and ties them to the United Nations’ Sustainable Development Goals. Core competencies are leveraged to strengthen the Company’s sustainable practices and steadily pursue 12 of the SDGs to promote sustainable and inclusive economic growth, social development and environmental protection. The initiative also aims to enhance Fubon’s competitiveness and harness the positive influence of the financial sector to promote global sustainability and make the world a better place.