Some Thoughts on Earth Day – Design a Better World and Walk the Talk

So often we get caught up in fighting for causes that we don’t notice that in our zealousness we can betray the very the cause we’re trumpeting. We can talk about the need to take care of the poor and not actually help the people in our own neighborhoods who are struggling to find food or shelter.

The same thing happens with the environment. People talk about the importance of cleaner transportation yet people are trading in their electric and hybrid cars in record numbers and replacing them with SUV‘s. Automakers talk of the importance of electric or hybrids but won’t find a way to make one more affordable than a gas car. Company owners/CEO’s, actors and politicians talk about their commitment to a greener environment and don’t blink at burning jet fuel as they go from one environmental event to the next.

We have technologies like YouTube that can reach millions with a minimal impact on the environment, yet virtual meetings, press conferences and the like seem like a rarity in the world of environmental concern.