This session is for Digital Directors, Social Strategists and Search Buyers. Everywhere marketers turn these days search and social are converging. But how do marketers take advantage of this trend today?

Clay Glendenning of G-Men Media and David Whelan of Massive Film Company, Director of Savageland describe their use of Adobe Anywhere and Adobe Creative Cloud enabled them to shoot and edit a film on their own terms not bound by geographical locations or technology.

Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

Watch this 2014 Adobe Marketing Summit presentation from Emily Smith, Director of Operations for the Editorial Development Group,Conde Nast, to learn how they are using DPS and Adobe Experience Manager to take Vanity Fair onto the iPhone while maintaining cost, workflow, file size and the DNA of a highly designed publication--plus consistently advancing their on sale date.

Co-directors Ben Knight and Travis Rummel explain the challenges of bringing interest and intrigue to the issue of dam removal, RAW workflows in Premiere Pro and how the switch to Creative Cloud relieved problems - even midstream.
For more information: http://www.damnationfilm.com/

Co-directors Jason Sussberg and David Alvarado interest in science and technology has led them to their perspective to simply let the best technology win – here they discuss this belief, their recent switch to Premiere Pro and Adobe Creative Cloud to explore the scientific reality of immortality in their feature documentary The Immortalists.
Learn more at: www.theimmortalists.com

Ready to be inspired? Join Adobe and SoulPancake for a conversation about collaborating to create inspirational, thought provoking content while developing community. Learn how today's new creative is bypassing traditional network and cable TV and embracing YouTube and other distribution models, using tools to produce, direct and edit high-production work. SoulPancake is the company behind “Kid President” – the 9 year old who created YouTube videos that ultimately landed him in the Oval Office telling us how to make the world more awesome.
Moderator: Meagan Keane, Adobe
Panelists:
Shabnam Mogharabi – CEO/Executive Producer, SoulPancake
Bayan Joonam – Head of Production, SoulPancake
Ben Shelton - Director, writer, producer, The FlipSide on SoulPancake's YouTube channel

Writer/director Joseph Oxford and cinematographer Bradley Stonesifer discuss "Me + Her" a short performed entirely with puppets made of corrugated card board. The two describe the workflow and tools used to make the film.

Digital publishing is transforming traditional print magazines into an immersive, mobile experience where consumers can interact with content, experience a story as it comes to life through 3D imagery, and purchase Chanel No. 5 directly from Brad Pitt; and gives businesses and educational institutions the ability to build their brand and increase engagement with their customers/consumers and students. It allows them to immediately understand their readership’s behavior in order to design content that directly relates to their interests. Join Nick Bogaty, Senior Director, Business Development and Marketing, Digital Publishing Group at Adobe, as he shares his view of what’s ahead for the digital publishing industry and the innovation that is happening at Adobe that will lead the next generation of publishing for publishers, businesses and education.

Master in Multimedia and Instructional Design from San Francisco State University (USA). Currently, professor at the Computer Science department, and director of the UOC's Multimedia degree program
He has taught at various educational levels and areas, from adult to higher education, participated and coordinated diverse European projects (Socrates, E-Ten), and written several learning materials.

Haberdashery Director Ben Rigby and Designer Julie Aparicio discuss their move to Creative Cloud and how the tools and support they receive as part of CC has increased efficiency as a whole within the company.

Founder Director of the Media Design & New Media Art Department (School), NABA.
Professor of Theory and Method of Mass Media.
Director of the MA Film & New Media (Art), NABA.
Director of the PhD M-Node Planetary Collegium NABA University of Plymouth.

Master in Multimedia and Instructional Design from San Francisco State University (USA). Currently, professor at the Computer Science department, and director of the UOC's Multimedia degree program. He has taught at various educational levels and areas, from adult to higher education, participated and coordinated diverse European projects (Socrates, E-Ten), and written several learning materials.

Claudio Moderini is an interaction design director and researcher, with a background in architecture and industrial design, founder of the Master Program in I-Design and head of Online Programs at Domus Academy, the international institute focused on innovation in design, based in Milan, Italy. His main competences range from creative direction to envisioning and strategic design, to the development of design concepts for future scenarios and interaction design solutions. His main design and research interests range from the introduction of Digital Technology in the everyday life environment, to the potentiality of interactive solutions in supporting the social relations, to the impact of interaction design in the innovation/transformation of the product and service design processes.

Adele Adendorff is an artist, gallerist, curator and lecturer within the fine art and design world in South Africa. Having taught at numerous universities in South Africa, she is currently appointed as the Head of Visual Communication at The Open Window.
During the course of his career, Pluto Panoussis has been a designer, an illustrator, a writer, an architect, and the director of a number of award-winning productions, which span a range of media, including film, television and the stage.Currently he is head of the Film Arts Department at the Open Window School of Visual Communication.

Andreas Roth, CTO and Bruno Manser, Creative Director at Goldbach Interactive talk about the ease of license management and access to the latest tools offered by Creative Cloud for teams and it's positive affect on their agency. In German with English Subtitles.

Fork Unstable Media Creative Director Roman Hilmer discusses Creative Cloud for teams and how the access to the latest apps, current versions and streamlined management and has enhanced their work processes. In German with English subtitles.

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves.
Presenters:
Twitter: Bruce Daisley, Director
Hotels.com: Bastiaan Ellen, Director, Social Media Marketing

The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential
Presenters:
iConText: Timofey Putintsev, Business Development Director

Michael Stoddart and Paul Burnett unpack new tools in Creative Cloud, including the new Kuler tool, Illustrator® CC, InDesign® CC, Muse, and more. We also chat to Derek Samuel, Creative Director at Design Works about creativity and finding the best execution.

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages

Paul Graff is the Creative Director at Crazy Horse Effects, a contributor for visual effects to some of the largest films in Hollywood. Learn why Adobe is the mother of the Crazy Horse workflow and how new features in After Effects have Graff both excited and a little nervous.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

Sundance director/editor Jim Mickle talks about the process behind his feature film "We Are What We Are", edited exclusively using Adobe Premiere Pro via Adobe Creative Cloud and how he believes that Adobe integrated video tools and the subscription based software model of Creative Cloud is the very best option for independent filmmakers.

Product Version: CC

Views:
1,832

Added:
Jan 30, 2013

Runtime: 00:03:29

Tags:
Premiere Pro, after effects, Creative Cloud, Jim Mickle, Sundance, We Are What We Are

Adobe had the distinct pleasure of continuing its partnership with Sundance Film Festival again this year. We set out to learn how Adobe Pro Video solutions are impacting independent filmmaking.

In PART ONE you'll hear from featured directors, producers and editors who utilized Adobe's Creative Cloud to streamline and enhance their workflow – and other filmmakers who are already planning to do so for their next projects.

Dan Moore, Rob Coke and Ian Hambleton, the three directors of Studio Output, a creative agency serving clients across the UK and beyond, talk through their roster of projects – showcasing work with the BBC, Ministry of Sound and Sony PlayStation, and their focus on youth audiences.

The director of Made Visual, a multidisciplinary creative agency based in the heart of East London, showcases ‘A Liar’s Autobiography’ – the comedic autobiography (written by Graham Chapman of Monty Python) set for film release in September 2012.

See why Philip Bloom, a long-time Avid and Final Cut Pro editor, DP, director, expert on budget filmmaking, as well as a trusted resource for information on the latest gear for shooting and editing film projects, switched to Adobe Premiere Pro as his editing tool of choice.

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

Nicolas Bourdon, Marketing & Communications Director at EVS talks about how EVS now enables full integration between its high-speed production servers and Adobe Premiere Pro CS6. Two industry leaders come together to bring customers new efficient workflows.

Adobe Director of Product Management, Bill Roberts, discusses the plan to playback strategy, along with multi-screen distribution and monetization and the overwhelming number of partners who will be demo'ing Premiere Pro CS6 at IBC.

Here are a few excerpts from the NAB 2012 session titled, "High Octane Filmmaking with the Bandito Brothers." Directors "Mouse" Mike McCoy and Scott Waugh talk with moderator Dan Restuccio about their style of visceral, action-packed storytelling. Recorded on Wednesday April 18th, 2012.
Bandito Brothers website,Act of Valor website,Dust to Glory IMDB

Join Zeke Koch, Director of Product Management, as he discusses the business case for building apps with Adobe Digital Publishing Suite. He discusses how tablets are designed for ease of purchase, reach a premium audience, and are easy to build.

Our first panel at Sundance 2012 featured talented panelists and filmmakers Rob Legato, Jacob Rosenberg, and Vincent Laforet; the panel was moderated by Sharlto Copley. The panelists shared insights on how technology and tools have impacted the way they create films and tell stories. Watch the full panel video here.

We're excited to be sponsors at Sundance 2012 - adobe.com/go/sundance. First up, we'll be hosting a panel on how technology is influencing storytelling and film. Meet our talented and renowned panelists in this video.

Artist and Creative Director, Brian Yap, pushes the boundaries by being among the first to implement Touch app technology to design in a new way. Yap is able to achieve his pen and ink inspired look uncompromised with Adobe Ideas and saves the several steps of sketching, scanning and inking. Adobe Ideas has made his iPad his newest design tool. Although he designs in a cutting edge digital way with the iPad, the work that he creates can be printed in a very traditional method. He enjoys the freedom of working away from his desktop and he sees this as just the beginning of the changes to the way artists work. Check out Brian's Behance page: behance.net/brianyap

Join A@A Manager of Solution Development, Venkatesh Yadav, as he shows how an AIR application with backend ADEP services are used to organize and provide protected documents to Adobe's Board of Directors.

Malcolm Rogers, Ann and Graham Gund Director, welcomes visitors to the Museum of Fine Arts, Boston, and the Art of the Americas Wing’s 53 new galleries, inviting them to share in the wonder of art spanning three millennia and a whole continent.

Find out how Production Premium's native workflow helped FX School meet impossible deadlines while working on the post production of a South Indian feature film "Dongala Mutha" shot entirely using DSLR's by one of Bollywoods leading directors Ram Gopal Verma.

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Mark Johnson, Creative Director at Sequence talks about his work on a range of projects including Doctor Who.

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Juliet Tzabar, Production Director at Plug-in Media talks about their work on the BBC's ZingZilla's.

Hear Scott Dadich, creative director at WIRED Magazine; Gael Towey, editorial director at Martha Stewart Living Omnimedia; and Arem Duplessis, design director of The New York Times Magazine Division, discuss opportunities and challenges in the new world o

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Damien Smith, Director of ISO Design talks about his multiplatform production "Central Station."

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Drew Wilkins Client Services Director at Fish in a Bottle talks about "Battle of Brtiain" a story about 303 squadron.

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Richard Scott, Managing director of Axis Animation talks about their work with the Helen Bamber Foundation on "The Journey"

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program David McGirr, Director of Design and Development at Illumina talks about the creation of "Puzzle Vision".

The Behind the Scenes event highlights some of the best new digital, innovative and technological projects from the UK digital media industry. In this program Phil Stuart, Preloaded's Creative Director talks about their production "1066".

The Academy of Art University is using technology to extend the physical boundaries of its San Francisco campus, and enroll over 10,000 students into online, accredited, degree and certificate programs. Jason Shaeffer, Director of Online Graduate Studies, shows how Academy of Art University uses Adobe technologies to improve the quality of their online courses, improve student access to those courses, reduce costs, and enhance the effectiveness of recruiting.

Adobe senior director of product management Lea Hickman demonstrates how Adobe is delivering some of the power of Omniture to creative professionals in CS5 by integrating Omniture services directly into the creative workflow.