Wi-Fi Direct To Challenge Bluetooth

Wi-Fi Alliance has announced the near completion of Wi-Fi Direct, a new specification that allows devices to connect to each other without joining a Wi-Fi network.

“Wi-Fi Direct represents a leap forward for our industry. Wi-Fi users worldwide will benefit from a single-technology solution to transfer content and share applications quickly and easily among devices, even when a Wi-Fi access point isn’t available,” said Wi-Fi Alliance executive director Edgar Figueroa. “The impact is that Wi-Fi will become even more pervasive and useful for consumers and across the enterprise.”

Wi-Fi Alliance expects to begin certify devices with Wi-Fi Direct specification in mid-2010. Compete directly with Bluetooth for peer-to-peer networking, Wi-Fi Direct is expected to be 30 times faster than Bluetooth (with 802.11n) and has a wider coverage of up to 300 feet radius. Wi-Fi Direct can be implemented as a software upgrade for existing Wi-Fi devices. And Wi-Fi Direct device is able to create connection to hundreds of millions of legacy Wi-Fi devices currently in use.

Apple is a sponsor corporation for the Wi-Fi Alliance, so it is likely that Apple will adopt Wi-Fi Direct on Macs, iPhones, iPod and future Apple equipments.

Upcoming Wi-Fi CERTIFIED™ Wi-Fi Direct program will make it easy to connect devices directly to one another in a new kind of Wi-Fi network

Austin, Texas, October 14, 2009 – Wi-Fi devices will soon be able to connect in a new way that makes it more simple and convenient than ever to do things like print, share and display. The Wi-Fi Alliance is nearing completion of a new specification to enable Wi-Fi devices to connect to one another without joining a traditional home, office, or hotspot network. The Wi-Fi Alliance expects to begin certification for this new specification in mid-2010, and products which achieve the certification will be designated Wi-Fi CERTIFIED Wi-Fi Direct.

The specification, previously code-named “Wi-Fi peer-to-peer,” can be implemented in any Wi-Fi device, from mobile phones, cameras, printers, and notebook computers, to human interface devices such as keyboards and headphones. Significantly, devices that have been certified to the new specification will also be able to create connections with hundreds of millions of Wi-Fi CERTIFIED legacy devices already in use. Devices will be able to make a one-to-one connection, or a group of several devices can connect simultaneously.

“Wi-Fi Direct represents a leap forward for our industry. Wi-Fi users worldwide will benefit from a single-technology solution to transfer content and share applications quickly and easily among devices, even when a Wi-Fi access point isn’t available,” said Wi-Fi Alliance executive director Edgar Figueroa. “The impact is that Wi-Fi will become even more pervasive and useful for consumers and across the enterprise.”

The specification targets both consumer electronics and enterprise applications, provides management features for enterprise environments, and includes WPA2® security. Devices that support the specification will be able to discover one another and advertise available services. Wi-Fi CERTIFIED Wi-Fi Direct devices will support typical Wi-Fi ranges and the same data rates as can be achieved with an infrastructure connection, so devices can connect from across a home or office and conduct bandwidth-hungry tasks with ease.

“With Wi-Fi technology already shipping in millions of consumer electronics devices and handsets every year, this is a terrific innovation for the industry,” said Victoria Fodale, senior analyst and market intelligence manager at In-Stat. “Empowering devices to move content and share applications without having to join a network brings even more convenience and utility to Wi-Fi-enabled devices.”

The Wi-Fi Alliance plans to publish its peer-to-peer specification upon completion, and will begin certifying devices for the Wi-Fi Direct designation in 2010. Only Wi-Fi Alliance member companies will be able to certify devices to the new specification.