Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often...

Twas the night before Christmas, when all through the house Not a blogger was writing, or touching their mouse; The keywords were listed on Google with care, In hopes that e-commerce visitors would soon be there; The children were sneaking Netflix in their beds; While...

The age-old debate of “which came first, the chicken or the egg?” will go on forever, as there will never be a clear answer that satisfies all parties. That is not the case with content marketing and distribution. With 88% of B2B marketers and brands using...