Jeezy started sporting the logo of an angry snowman, with downward-slanted eyebrows and a straight line for a mouth, as he was emerging as a star in mainstream hip-hop in 2005.

He wore a snowman medallion on his mixtape "Trap or Die," released in January of that year. Soon enough, people were calling him "Snowman."

In a campaign to broaden Jeezy's appeal outside the South, former Def Jam marketing director Ashaunna Ayars told Genius that she sketched a version of the snowman to be printed onto T-shirts. As Jeezy's popularity soared, so did the demand for the T-shirts, inspiring copious bootleg versions as well as bans in schools across the country.