At Bras Without Wires we have been obsessed of late with developing products with minimal wastage. The apparel industry now accounts for 40% of landfill, and we want to be part of the solution, not the problem. We are trialling new fabrics and trims, even down to compostable poly bags and elastic!

As many of you know, this brand’s genesis was my experience going through breast cancer over ten years ago and being unable to find a beautiful, cotton-lined, non-wired bra in a proper cup size to wear through treatment. Over a decade on, Bras Without Wires is very much a brand for ‘everywoman’, her wife, sister, daughter and mother who doesn’t want have to choose between style and comfort in her lingerie.

6 months in we are feeling the love and support, and also finding many of you have similar queries about which bra suits best. A wise old octogenarian lingerie guru once told me that the same size bra will only ever fit 40% of women who are the same size, so there is no ‘right answer’ here, but we hope these answers will give you the guidance you need to find your perfect bra without wires.

As someone who doesn’t come from a lingerie background, but rather who comes to the business to create what I have been unable to find in the market, it’s never made sense to me why the bigger brands don’t make more non-wired options that are comparably beautiful and as lovingly designed as the wired versions.

I’m just back from the largest lingerie trade show in the world, Mode City/Interfiliere in Paris, which as usual was a challenge on the body but an inspiration to the mind. I clocked up about 7kms in that trade fair over 5 hours on day one!