Third Party Validation - A Definite Edge on Competition According to The National Elder Abuse Incidence Study (1998) family members were identified as the perpetrator in 9 out of 10 substantiated cases of elder abuse and or neglect. http:www.aoa.goveldfamElder_RightsElder_AbuseABuseReport_Full.pdf Further Cheap Air Max 1 Shoes , this comprehensive study reports that 10% of all cases of elder abuse and or neglect were perpetrated by staff within a health or elder care service such as; home care, assisted living, nursing homes, or outside contractor such as a handyman service, maid, etc.In other words, for every one poorly operated elder care service exposed through the press Cheap Air Max Thea Shoes , there are 9 businesses that are excelling. Health and elder care related businesses are faced with the challenges of overcoming the bad press of their competitors. And this is where an independent third party validation becomes critical.Organizations seeking to earn the publics trust need to do more than engage in trustworthy behaviorhey must have their actions verified by third-party sources that are themselves credible, according to preliminary findings released today by the Conference Board of Canada, an independent non-partisan organization. (http:www.conferenceboard.cawho.htm) The baby boomers and the senior citizen population are not all that different from Canadaublic cynicism is such that organizations cannot simply claim trustworthiness by mere words or deeds. In light of recent scandals, anything organizations say or do is viewed suspiciously by the public. More than ever Cheap Air Max 2017 Shoes , the public requires independent sources of information on the trustworthiness of organizations,?said Prem Benimadhu, Vice-President, Organizational Performance.The third party technique has been defined by one PR executive as, "put your words in someone else's mouth." PR firms have been known to put their words in the mouths of journalists by hiring reporters to write stories which favor their clients, or by funding tendentious university research which they then publicize as "proof" of their client's position.The savvy consumer of health and elder care services readily reads between the lines of representing the internal interests of a particular industry.