The brand’s target customer is varied, and both Alexa’s mother and her grandmother, who is 72, model the looks.

“Alexa has always been very drawn to fashion, as you can imagine — she grew up in it, she came to fashion shows, she was exposed and we had all different Fairchild generations talking about fashion constantly,” explained her mother Erin Fairchild, co-managing director and chief marketing officer, of her daughter, the granddaughter of legendary WWD chairman and editorial director John B. Fairchild. “We asked ourselves, how do we change the value chain? We are trying to break the system in a positive way, and it’s important to have a clear point of view.”

Today we honor an icon, Karl Lagerfeld. Read WWD’s tribute to the late designer, whose prolific career has influenced fashion and culture overall for the last 60 years. Link in bio.
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#karllagerfeld

Karl Lagerfeld has died in Paris.
The designer, one of the most prolific, admired and multi-talented fashion figures of the modern age, worked tirelessly until the end, giving instructions to his teams for the Fendi fall ready-to-wear collection, due to take place in Milan on Thursday.
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#wwdnews #karllagerfeld

“For me, it’s an ode to England,” said Matty Bovan speaking of his fall collection. The designer, who is based outside York, touted his use of local wool, his work with artisans, and collaborations with the likes of Liberty, Stephen Jones on hats and Katie Hillier on key rings, scrunchies and bows.
And what a tribute it was — a wild-eyed, big-hearted hug for a country that’s feeling a little battered ahead of its exit from the European Union.
Report: Samantha Conti 📸: @kukukuba
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#wwdfashion #mattybovan #londonfashionweek #lfw #backstage