White Roof Coating – Have You Heard of It?

What is the White Roof Coating Movement?

There is a popular new movement taking place in the US that is recently starting to gain some traction. The movement revolves around white roof coatings, and reducing our impact on the environment. This is a great movement aimed at curbing the Urban Heat Island effect.

A crew coats a roof with our white silicone roof coatings.

There is no shortage of organizations out there that are using paint for their white roof coating, as can be seen here, here and here. These initiatives are great, and we are proud to say that our silicone roof coating system accomplishes the same goal of the white roofs, while also providing leak protection for the building. By coating a roof with our silicone coating, building owners can help to curb the heat island effect and improve the performance and life span of the roof.

Paint White or Apply Silicone Coating?

If all you are looking for is to reduce the heat island effect over top of your building, we recommend you paint it white. There is no dispute that painting a roof is a lot less expensive than applying a silicone commercial roof coating to it. And if you are simply trying to curb the heat island, painting the roof should be enough. However, if you are looking to replace your roof and would also like to curb the heat island effect around your building, white silicone roof coatings are the choice for you. They provide superior leak protection, high R values for your insulation, and are highly reflective to reduce the heat island effect of your building.

For more information, check out the rest of our website and get in touch with one of our salesmen if you have any questions about your roof. Also, don’t forget to sign up for our newsletter for updates delivered to your inbox that can help you, your business, and your building. Just enter your information on the right to subscribe.