Conferences

Five steps to ensure your events make a real difference to business performance – especially through the people who can’t even be there Putting on a good conference sucks up both time and budget like few other things. But, conferences also have the potential to really inspire leaders and align their actions… like few other […]

How you can have the best of both worlds Great conference facilitation can make or break your event. But who should it be: an independent, seasoned facilitator hired in for the show or a member of staff with enough stage presence to lead proceedings? In fact, recent work suggests a combination of the two can […]

How to maximise return on investment long after you’ve switched off the lights at the venue The true test of a successful conference is not what participants say as they file out of the auditorium, but what people who didn’t even attend are saying months after you switch off the lights at the venue. Let’s […]

Energising event empowers participants to lead culture change AstraZeneca is embedding quality deep into its approach to drug development – with help from Axiom. We are working with the company’s Quality Assurance (QA) team on an engagement campaign designed to influence AstraZeneca employees worldwide to strive for the highest standards of quality management in everything […]

Five tips for designing and delivering conferences that move middle management minds I’ve always been struck by the gulf between the aspirations of senior leaders, as discussed in the boardroom, and the concrete reality of what people really think, say and do, day in and day out, on the factory, office or shop floor. Indeed, […]

Do your events measure up? Expert facilitator and audience interaction tech guru Chris Elmitt on the latest ways of finding out At the most recent PR Week internal comms shindig, there was a lot of talk about the measurable value of video. Because it’s now so easy to track views, comments and likes when a video […]

Wide-ranging comms campaign supports integration in AstraZeneca AstraZeneca is rolling out new ways of working in a key part of its R&D operation with Axiom’s support. We are helping the company communicate its One Patient Safety initiative, which is uniting groups of experts, who previously worked independently, into a single global organisation using common processes, tools […]

The old-school management conference is dead, argues Axiom’s Chris Carey The future for employee engagement events is all about getting participants connecting, contributing and collaborating. More than 20 years ago and for many years on the bounce, I could confidently predict the future of employee engagement events – well at least the formulaic and uninspiring […]

The future of audience interaction Communicators from across the UK and Europe got to experience the future of audience interaction when they took part in a breakout session run by Axiom and our partners at Crystal Interactive. Appearing at the PRWeek 10th Annual Internal Communications conference in London, Axiom’s Chris Carey and Crystal’s Chris Elmitt showcased new […]

Steering a virtual cycling team to success! More than 50 communications professionals managed to coordinate their efforts to steer a virtual cycling team to success in a multi-player game with Axiom founder Chris Carey in the role of team manager. Attendees at the Innovating Interaction event hosted by Axiom partner firm Crystal Interactive used their […]