Discover a culture through your senses.

A multi-sensory journey organised in Paris, dotted with workshops and unique encounters, giving you the opportunity to learn about the city of Chengdu

The Chinactions association and the Chinese TV channel CDTV called upon Ethik Connection to organise an event promoting the city of Chengdu, the capital of Sichuan province, among French media.

During this journey, French diners were introduced to Sichuanese cuisine by chef 强田仕 Shi Qiang Tian and his team.

Chengdu is the capital of Sichuan province located in southwest China. It is one of the country’s most populated cities.

Chengdu is famous for the quality of its silk and its rich gastronomy. Its most famous landmarks are the Anshun Bridge, Mount Qingcheng, and Qingyang Palace.

An extraordinary journey full of unique encounters and surprises

Ethik Connection came up with and organised an entire trail designed around the senses in order to create incomparable human encounters between representatives from Chinactions and CDTV , and the chefs, journalists , and French publicfigures who were invited to the event:

High profile guests

83

participants.

well-known guests, including

Melody Gardot, Ann Gregory, Olivier Gauvin (Director of communication at the French Ministry of Europe and Foreign Affairs), Diane Cabouat (Vice President
of the Conseil national consultatif des personnes handicapées – National Advisory Council for the Disabled), Franck Duret (France Bleu)