LONDON--(BUSINESS WIRE)--As telecommunications technology improves and healthcare prices rise,
many people are adopting telemedicine for some of their medical needs. Infiniti
Research expects the global telehealth market to trend
positively in the coming years as its popularity in the healthcare
sector continues to grow. The technology is particularly helpful
in rural areas and other places where there are few doctors available or
patients are difficult to reach. It can also reduce the number of
hospital trips required for patients with chronic health conditions who
need more frequent checkups.

A new survey by Nemours Children’s Health System, a nonprofit children’s
health organization, revealed that almost two-thirds of parents either
have used telemedicine or plan to use it within the next year for their
child. Currently only 15% of families have tried this service, but while
growth in this area has been slow, interest is beginning to pick up.

Awareness and use of telehealth services has risen substantially since
2014, although parents generally prefer to use them in particular cases.
Acute ailments such as colds, rashes, and pink eye were the most popular
occasions for using remote services, with parents strongly preferring
in-person visits for more serious chronic conditions such as asthma and
diabetes. The top three reasons parents are choosing telehealth are
convenience, after-hours accessibility, and immediacy, and most users
feel that it provided a superior experience to an in-office visit.

How can Infiniti Research Help?

It can be difficult to know how consumers will react to new technology
or services, even when an offering is proven to be comparable or
superior to an existing option. For example, while parents are less
likely to use telehealth for chronic ailments, studies show that this is
an effective method of treatment. This is one way in which healthcare market
intelligence is beneficial. Market research can reveal public
opinion of a new product or service, as well as the reasons for that
opinion. It allows you to be more prepared when entering a market, or to
decide whether a market will support a new offering. It can also provide
detailed healthcare industry analysis, such as new technology and market
saturation.

Established in 2003, Infiniti Research is a leading market intelligence
company providing smart solutions to address your business challenges.
Infiniti Research studies markets in more than 100 countries to help
analyze competitive activity, see beyond market disruptions, and develop
intelligent business strategies.

With 13 years of experience and offices across three continents,
Infiniti Research has been instrumental in providing a complete range of
competitive intelligence, strategy, and research services for over 550
companies across the globe.