Think of the heights of Goldie Lookin Chain's career; the problematic classic Your Mother's Got A Penis and anti-violence anthem Guns Don't Kill People, Rappers Do, when lead - and now former - MC Maggot appeared on Celebrity Big Brother alongside Barrymore (Michael), tour-mates with The Darkness and Feeder. They were riding the wave of Wales-Mania, the world's mid 2000s affinity with cultural output such as Torchwood, Dirty Sanchez, Lostprophets and I'm The Only Gay In The Village man.

And now this.

There's what, less than three members present out of a dozen or so? They didn't even properly visit the shop? And, while I'm all for mocking anything/everything, surely trying to get a gag out of 'Waitrose = $$$' is... I can't even come up with a more redundant comparison. It's not even one of those shitty nostalgia things you can indulge in and defend, like mum jeans or rollercoasters, as the video has less than 600 views at time of writing.

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