Wednesday, January 12, 2011

Woolrich Woolen Mills F/W 2011 Preview

Style.com has the first real picture of Mark McNairy's debut collection for Woolrich Woolen Mills. WWM F/W 2011 will debut January 17th in Milan and is at a critical juncture in the brand's history as it transitions into the post-Daiki Suzuki era. Here is what Mark has to say about the collection:

"When I started, I wanted to get as far away from the [well-known] outdoor aspect as possible, the hunting and fishing. Woolrich also has a long history of making for the U.S. military, and in the late fifties and early sixties, they had an Ivy League, preppy consumer collection, which not a lot of people know about. Basically, the collection that I did was a mishmash of classic U.S. navy garb and traditional Ivy League garb."

There is not a single collection I am more intrigued by than WWM F/W 2011 and I can't even imagine the craziness Mark has in store. But like, the always insightful and Daiki fanatic, Mister Crew said, "It has to be tasteful craziness if it's going to sell."

6 comments:

Since having grown up around Woolrich, I feel that getting away from the hunting and fishing aspect is getting away from Woolrich. Preppy collection from the sixties? It better be flannel-lined, that's for sure.

Ow...harsh words, folks. I think MM has more design chops than we think. He's had an up and down career but I really think he'll shine (at least I hope so). I love DS as much as anyone but I don't know exactly how popular his WWM stuff was...you see an awful lot on eBay etc.