Profile

Baarsma Wine Group is the largest independent wine distributor of the Benelux, which also operates in the United Kingdom and Switzerland. The group provides business-to-business (B2B) purchasing, bottling and distribution of proprietary and licenced brands to the retail and catering sector and sells over 70 million bottles a year.

Benelux market leader

6 add-on acquisitions

€ 100 million sales growth

Strategy

Implement buy-and-build strategy in North Western Europe to realise regional market leadership in an end market that is still fragmented

Within one month of the takeover, the first acquisition was completed. In total, 6 add-on acquisitions have been realised to date. This includes brands such as La Tulipe and Canei, companies in Switzerland and the United Kingdom and business-to-consumer (B2C) platforms

Focus on utilising commercial and operational economies of scale

After strong growth in 2015, the e-commerce activities were sold to a Dutch investor