“We’re seeing investors flock to it for a safe haven and right now, investors feel like it’s prudent to have 15 to 20 percent of their portfolio in gold,” explained David Beahm, vice president of economic research with precious metals dealer Blanchard & Company.

But Tim Hanson, head of global equities research at Motley Fool, isn’t ready to join the gold rush. He recommends buying low-cost stocks.

“The great thing about money, the very powerful thing about money, is that it can compound,” said Hanson. “Gold has trouble compounding where a great company compounds very easily.”

But the news that gold has hit an all time high, people have been pouring in to stores looking to cash in on their old gold jewelry.