Risk vs Reward Poster by Büro North

Melbourne-based design studio Büro North created this fantastic piece as part of the “Threesome” poster exhibition, an initiative that pairs design studios with students and recent graduates.

“The brief was to produce a typographic poster that would be placed in a secret CBD Melbourne location to become part of a typographic treasure hunt.

The content for the poster was to be based around a three word sentence which expresses something that we as designers are passionate about. In response we selected our phrase as ‘Risk vs. Reward’. To express this we placed our poster down a dark alleyway, with only the word ‘RISK’ being constantly visible. In order to reveal the remainder of the poster, the viewer must go down the alley to trigger a motion detecting UV light source that reveals the ‘vs reward’ component through the use of invisible UV ink.”