In this talk from the Brussels Founder Institute, Robin Wauters advises founders on the best practices for pitching to journalists and media. As an experienced journalist with a large international audience, Wauters recommends finding a way to differentiate your pitch from the hundreds of others journalists receive daily. He says “our job is to find needles in haystacks – you have to know what the audience is interested in and learn how to sell yourself accordingly”.

Robin Wauters is the European editor of the leading global technology news site The Next Web and a former senior editor at TechCrunch. In addition to being a one of Founder Institute’s most popular mentors, Wauters is a seasoned entrepreneur, angel investor, and an advocate for startups in the European startup ecosystem.

Finishing up his talk with an engaging Q&A session, Robin impresses upon founders that it's imperative not to try and convince anyone that your company is unique – inevitably it suggest that the market is either non-existent or simply not interesting. He also stresses the importance of perfecting your pitch via email just as you would in the elevator. After all, in each scenario, you only get one chance to do it right.

The Brussels Founder Institute is accepting applications until Sunday, October 28th. If you or someone you know could benefit from expert training and feedback to launch a technology startup in Brussels, click here to apply. Final applications are due this Sunday, October 28th.

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.