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For the month of November we put together a Pop Up housing the history of IUTER, displaying its current seasonal collection and giving you the true flavor of this unique brand.

IUTER is a premium streetwear brand fully designed and manufactured in Milan, since 2002. Although its first collaborators and supporters were all original members of the city’ skate and hip-hop subcultures, IUTER’s aim is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots to the art and refinement of Italian tailoring.

While creative inspirations behind the collections come directly from the streets of the world, since 2010 IUTER manifactures its garments in its own factory near Milan, pushing a relentless research and experimentation developed in collaboration with some of the best local textile companies. Renowned for its bold designs and its premium production, over the years IUTER has also built connections all over the world to create different co-branding and collaborative projects spanning from product to art, design and music, from Montebelluna to Tokyo.