TMA02
Explore the claim that consumer society is characterised by freedom of choice. Introduction.•My essay is going to look at the claim do we have a freedom of choice in Consumer Society , and is it characterised by different concepts or is it by choice we shop and do things in certain ways. Living in today’s consumer society gives us freedom of choice dependant on our status both social and financial. Consumer society is a society that is defined by what we buy and how we use things. Bauman defines consumers as either ‘Seduced’ or ‘Repressed’. Zygmunt Bauman (1988) believes that “A consumer society promises choice and freedom to those who, because of their financial and social circumstances, are in a position to consume effectively”. This theory would appear to suggest that to live in a consumer society; we are actually presented with choices and freedoms depending on our social circumstances. Consequently, we create differences and inequalities for those who cannot compete because of different sets of social circumstances. To discuss ‘do we have a choice in a consumer society’ we have to look at some of the differences and inequalities and how they are made on the streets of the UK. It is a competitive environment within an ever changing society, moving from an industrial era to what is widely accepted as being a consumer society. The evidence of this is shown through materialistic spending patterns and social consuming behaviours. Back in the industrial society different things were seen as more important like being a Trade Union Member or having the right to vote, nowadays these are...

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...Essay plan-
Introduction- Brief description on what a consumersociety is?
Topics being discussed
Main points- The seduced
The repressed- Concepts by Zygmunt Bauman
Rich and the poor- social exclusion.
Campaigns against Tesco
STOP- Stop Tesco Owning Patrick
Market Power- Advantages and disadvantages
Buying Power- Cost-Prices
Anti-Supermarket lobby
Pro-Supermarket lobby
Zero-sum game- Dennis Wrong
Positive-sum game
Power of the supermarket
Conclusion- Summary of the above
Divided opinion
TMA 2- Outline who are the winners and losers in a consumersociety.
This essay will show how a consumersociety contains both winners and losers based on concepts by Zygmunt Bauman. It will also show the difference between the repressed and the seduced, it will look at claims and counterclaims and finally the power of the large supermarkets using the concepts of Dennis Wrong.
A consumersociety is the society in which we all live, what we buy and why we buy them is what a lot of social scientists would...

...A consumersociety is best defined as the process in which goods and services are bought and used to satisfy people’s perceived needs (J.Obelkevich. 1994). The image of this consumersociety can be described as one of individualism and freedom but it can also be marked by social divisions, inequalities and exclusions. This essay examines the relationships there are between consumerism, the social divisions this engenders and ultimately the choices, if any, this offers to people. It shows how our choices can be defined by the type of people we are, the way that we are perceived by others and our ability to consume.
Consumption is now seen as the major aspect for many in our society and a dominant force in shaping all our identities. It’s not just about our basic needs it has become a form of socialisation and self-expression. What we buy and how we use these things provide an indicator of who we are (Making Social Lives, 2009, p20). It gives us a sense of belonging in a consumersociety.
As Zygmunt Bauman (Making Social Lives, 2009, p.25) points out ‘we live in a consumersociety but not an equal society’. New social divisions and exclusions have erupted as our consumersociety grows. The choices we have are not always equal choices and everyone is not equally able to consume (Hetherington,...

...Outline the view that a consumersociety is a divided society
A consumersociety is a society where people often buy new goods that they do not need (buy goods that are not necessary) and in which places a high value on owning many things (a high value placed on consumption of those goods). This essay will outline how social division is created through consumption and the consequences of consuming. It will first outline what Zygmunt Bauman calls the seduced and the repressed and how people are divided in our society based on these terms. It will then show evidence to support these claims by looking at the study of retail parks by Peter Jackson. Finally this essay will outline the two big supermarket (two different market) powers, namely, the zero-sum power and the positive-sum power and give evidence to support this by outlining the big supermarkets such as Tesco being the main one and how these two powers being looked at by showing two sides of an argument. (use the evidence gathered on big chain supermarket Tesco in the UK to support these two oppositional concepts by looking at the both sides of the argument)
Not everyone is able to consume equally, firstly we will look at the seduced and the repressed. They are two divided (divisions in a) consumersociety. According to a social scientist Zygmunt Bauman (1988), people in contemporary...

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SOCIOLOGY UNIT 1 IP ASSIGNMENT
Keylondre Hayes
AIU online
Millions of Americans tend to abuse the use of illegal drug, and regularly become reoccurring drug addicts. Drug addiction in the use of illegal drugs can exceed more than a billion dollars annually in the United States alone. Drug abuse can also affect health including mental disorders that are described to be a destructive pattern of using a substance that leads to important problems. Drug abuse is known to lead to problems involving withdrawal which occurs in heavy users of substances. Withdrawal is medically known to last days to weeks at times; depending on how long the individual has been involved in the drug usage. It is a painful process that affects the breathing and sleeping of addicts, most drug addicts tend to choose to continue doing drugs instead of going through the agenizing pains that come along the effects of the withdrawal process. Drug abuse may also influence crime-related activities such as stealing from loved ones to obtain money needed to buy drugs. Half of the people arrested for serious crimes have been under the effect of drugs including murder, robbery and assault. The Bureau of Justice Statistics (BJS) reports that “approximately 70 percent of state prisoners and 57 percent of federal prisoners used drugs on a regular basis during incarceration.”
More than 14 percent of patients have confirmed to abusing...

...﻿CHAPTER THREE: SOMEONE TO WATCH OVER ME
Venkatesh wondered how JT would act next time he saw him since he witnessed him beat up C-Note. C-Note was hospitalized, recuperated, and returned to Robert Taylor. JT later invited Venkatesh to his daughter’s birthday party. JT was very protective of his private life.
Venkatesh was affected by C-Notes beating. He wanted to ask JT about it but refrained, he also wanted to call the cops about the assault but he did nothing.
JT had a senior officer beat Brass, a squatter who refused to pay the fee, Prince beat him to a death almost. Venkatesh was uncomfortable seeing this. JT explained that it would be okay and that’s how things had to be around there to teach people lessons.
Venkatesh asks about the comparison of C-Note and Brass. He understood Brass didn’t pay the fee but didn’t understand why C-Note was beat for not doing anything. JT explains that he had told C-Note he couldn’t work there and by going back on his word he was challenging JT’s authority so he had to beat him.
JT was always worried that the other members wanted to dethrone him and claim his territory.
1990 was peak for crack industry in gangs, gangs were profiting large amounts of money.
Teenagers were getting into drug trade to make money, law enforcement and others were trying to get these kids in school and menial work away from drug trade. Kids were more willing to see drugs then do the menial work.
Prosecutors won the right to treats gangs as organized...

...culture to culture. For instance, South Americans when speaking are very close (Hanslin, 2013, p110). Discussing these different ways to address cultural diversity with health care workers will raise awareness of the importance and positive health care out comes in diverse populations (Vanderpool, 1924, para7). For one, if there are more minorities in health care someone of the same ethnicity and race may be able to take care of a patient that is the same. In a study it was found black patients with black physicians rated their care higher due to respect, explaining medical issues, being accessible and listening to their concerns over all being better (Vanderpool, 1924, para7).
Henslin, James, A.A. (2013). Essentials of Sociology: stereotypes, p110: Dusty Friedman.
Galamoas, Collean, (febuary 2003) . Moving Cultural Diversity Toward Cultural Nometence in Health Care. Health and Social Work, volume 28. www.Webscohost.com
Phillips, Marrise, The Callenge of Cultural Diversity. Dematology Nursing. www.Webscohost.com
Vanderpool, Hannah, American Journal Of Health System Pharmacy. Health Source: Nursing Academic Edition, Volume 62, p1924. `
www.webscohost.com
Cultural Diversity In Health Care
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...as we feel. We may love the place as Disneyland. It gives joy, happiness and join the family. It could have a good emotion or feeling about it. Conation, the final component concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there.
2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by:
a. changing beliefs about the brand,
b. changing beliefs about competing brands,
c. changing the relative evaluation of attitudes, and
d. adding an attribute.
The product manager might change consumer attitudes towards the company’s brand by different ways. It could be done by emphasizing the attributes the brand .
a) Product manager might change consumer attitude toward the brand by changing beliefs about the brand. It mostly appeals from advertisement, so production manager should try to make customers willing to buy this product by successful ad with a ‘catchy’ affect, having a bit of fear and humour could be helpful. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising and more emphasis on others value which cereal has.
b) Product manager can change consumer attitude toward the brand by using a broad statement (for example that only cereal with vitamins and dried fruit or...

...CONSUMERSOCIETY
The term consumersociety is commonly used to distinguish contemporary affluent societies from traditional agricultural or modern industrial societies, to emphasize the role of consumption as a factor in social structure and as an element of lifestyle.
History and Meaning of the Term
The concept of the consumersociety has been commonly used since the early decades of the twentieth century, originally in the United States, where the wealth of mass-produced consumer goods first became apparent. It designates the importance of consumption in everyday life, but it has also had ideological connotations, meaning that capitalist economies are overwhelmingly efficient in providing commodities at affordable prices to ordinary consumers. In social science discourses, it has suffered from ill fame. As a theoretical vision of advanced capitalism, it has an air of ideological complacency. This usage of the term was most apparent in the cold war period. Critics have argued that contrasted to “class society,” the notion of consumersociety depicts consumers as a uniform albeit indeterminate group of people with similar interests instead of conflicting classes. It hints at general affluence and suggests that consumption, primarily of commodities, is the most...