Secret Google Tools to Attract Your Target Market Online

All these sound great, and you’ve probably said them before about your product, service or opportunity. (Don’t lie! Lying’s the devil.)

I’ve done it, too.

But the truth is, you have to know your target market. If you’re targeting everyone, you’re targeting no one. There are some incredibly powerful and invaluable Google tools to help you find your target market online.

Imagine your dream customer or client. What do they want and need? What do you have that serves that want and need? Maybe it’s a product, a service or just information.

What if I told you that there are online tools that answer all of these questions and reveal even more about the specific market you’re looking for? Oh, and they’re free!

There are three main secret Google tools you need to be aware of in order to attract and land your dream customers and clients. Keep reading for details on each and how to use them and be sure to watch he demo video at the end of this post.

Google Search and Related Searches

This Google tool is the most obvious, but plenty of people overlook how valuable it can be. When you search for something on Google, the search bar begins to auto-populate other suggested searches. These are based on current popular searches around the words you’re typing.

Also, when you do a search for a specific keyword or phrase, scroll down to the bottom of the search results for Google’s “Other Related Searches” list. This also is based off of other popular searches people are typing in that relate to your search.

So, why is this so awesome? Go ahead… I’ll give you like four seconds to think about it.

Enter your name and email below to get INSTANT access to the training...

First Name

Email

RIGHT! Because it gives you great ideas on topics your target market is searching for. Soooo, turn these into content for your blog, videos or audios. Use the specific keywords that pull up in the Google searches, and even sprinkle some of the related search terms in your blog posts.

Your target market is TELLING YOU exactly what they’re searching for! Take a minute to pick up the pieces from your blown mind.

For example, a Google search for “weight loss shakes” has these auto-populated and suggested searches:

Goggle Trends

Google Trends is another free but invaluable tool, and it takes the search results a few steps further. Go to Google.com/trends to enter keyword or phrase searches just like you would in any Google search. Remember, get specific. This tool is incredibly powerful but simple to understand.

This will generate a report of how this keyword or phrase has been trending each month for the last few years. This is awesome information because it shows you if the keywords you are searching are getting more popular or less popular.

It also shows you other related keywords that are “on the rise.” And, you can even see which countries are searching those keywords most. Play around with different keywords and phrases to find the most popular ones, then create content around those.

Google Keyword Planner

This is an awesome tool that’s part of Google AdWords—Google’s pay-per-click advertising. You do not have to be running ads on Google AdWords to use this. You do need a Google AdWords account, which is free.

The purpose of the Keyword Planner is to show advertisers potential keywords to bid on, including estimated bid costs. It shows how many searches are being done in a month for those keywords, and, like Google Trends, it generates a report on other similar keywords.

You can sort the report on based on monthly searches to see which ones are most popular.

Use all three of these tools to drill down and discover ideas for creating content that serves your target market based on the exact keywords they’re searching. Your dream clients and customers are online telling you exactly what they’re looking for.

P.S. Did this post help you? If you got value from it or know someone who would, please share it and leave a comment below with your suggestions. And don't forget to enroll in my free training How to Stand Out Online and Land Your Dream Customers for tips you can start doing right now to attract your dream customers online.

Get a Blog Like This

Blogroll

Search More Training

Home Business Coaching

Do you want to take your home business to the next level? Do you want to learn how to attract and land your dream clients online? Do you want to create streams of qualified leads that find you and want to work with you?

If you answered yes to any of these, we should talk.

The contract economy is growing quickly. Technology has allowed more and more people to work remotely on a contract/1099 basis. The truth is, there are a whole lot of ways to make money from home today. And of you are reading this, you probably found a way that works fro you.

So, no matter if you are a network marketer, freelance writer, photographer or shuttle kids to and from school, I'd love to help you take your business to a higher level and help you grow as a home business owner.

Want some free home business coaching? The stop by my blog where I'm regularly adding fresh home business coaching tips. I blog about generating leads online, how to write like a pro, personal development, online branding, network marketing... heck, I even blog about blogging.

I hope you find it helpful, and please contact me to let me know what questions you have and what topics you'd like to see me write about. I truly do value your feedback.

Online Branding/Blogging

Have you been wanting to build a website or blog but just don’t know where to start? Does it seem like way too big of a task for you to tackle? Have you tried to market your business though social media but it’s just not getting anywhere? Well, here’s a little secret: it’s a whole lot easier than you think.

I’d love to talk to you about creating a professional online presence that generates leads, grows your network and, of course, makes you money! I have created some of the top-ranking websites and blogs in the industries I’ve been involved with, some of which have generated thousands and even tens of thousands of dollars a month in sales.