News Release

Duke University's Fuqua School of Business Launches Campaign to Fight Economic Setbacks

March 11, 2003

DURHAM, NC -- The Career Management Center at Duke University’s Fuqua School of Business recently launched the ‘Hire Up’ campaign in an effort to counter the decline of available jobs and internships caused by an ailing economy.

The ‘Hire Up’ campaign is led by Sheryle Dirks, senior associate director of the career management center, and uses up-to-date technology with innovative marketing techniques. It is focused on creating new partnerships between companies and Fuqua, rejuvenating past partnerships, and using Duke’s alumni to develop connections between their companies and Fuqua.

“Throughout the country, business schools are feeling the effects of the economy,” Dirks said. “Fuqua is fighting back with a creative and unique campaign.”

The campaign begins with a package sent to various companies that contains a metallic key with an engraved web address. This address directs the viewer to an e-spot, which contains an online multimedia message. Following the e-spot, the viewer is offered the option to forward the e-spot to the company’s decision-maker, to post a job, or to receive a recruiting package. To view the e-spot, visit http://152.16.185.35/0123.