Mazda | On what drives things forward

We recently met Andreas Eizenberger, Marketing Director at Mazda Austria, to discuss imaginAction and other interesting topics. Check out the following interview:

1. A phrase that describes Mazda the best: DRIVE TOGETHER
2. The best idea people ever came up with, according to Mazda: CHALLENGE CONVENTION TO MAKE THINGS BETTER
3. Why is Mazda successful? EXCEPTIONAL CUSTOMER EXPERIENCES
4. The most valuable human ability, according to Mazda: MUKIANADA SPIRIT – WE WILL NEVER GIVE UP

The topic of TEDxDonauinsel 2017 is ImaginAction – concept, suggesting that good ideas commit us to act and our actions must be powered by beautiful ideas. How are ideas turned into action at Mazda?

At Mazda everyone has the possibility to bring good ideas to life – we empower our people to be creative.

Where do most brilliant ideas come from?

Challenge convention to make things better – no mainstream solutions. Automotive rebels with a cause.

What are the new and exciting ideas that Mazda is working on at the moment?

Mazda is actually working on the next car generation. The core values “fun to drive” and design will offer exceptional customer experiences.

If Mazda were to bring one speaker from anywhere in the world to TEDxDonauinsel, who would that speaker be?