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Wednesday, February 3, 2010

Once upon a time, there was a chemist who invented a capsule that he claimed had all the nutrients for growing practically any kind of crop. All you had to do was plant it with the seeds and it would slowly release the nutrients over time, establishing the ideal environment for growth.

Farmers saw that the little golden capsules worked, and the chemist prospered.

But as the growing seasons came and went, the chemist noticed some disturbing practices. Many of the farmers believed that the capsule had magical properties and would promote growth under any conditions. So they stopped irrigating and tending the fields. Others believed that one usage of the capsule would last for years, maybe forever. Farming would become a leisurely pursuit, not the risky, laborious process it had always been.

The chemist pleaded with them to use common sense, but most of them preferred to believe that the capsules were “the answer.”

Of course the chemist’s product wasn’t magical, and as farmers failed to follow through, crops were lost. And when that happened, they blamed their misery on the chemist. His capsules weren’t the amazing solution to farming that they had hoped for.

As his profits declined, the chemist made a crucial decision. Instead of improving his pill, he changed his business model altogether. He decided to create a different kind of nutrient system, one that would be used continuously throughout the normal cycle of agriculture. Creating something brand new meant going back to the drawing board, but eventually he delivered a system that farmers would use throughout the growing season.

His new product caused the farmers to pay attention to the realities of agriculture while giving them new tools and new methods. In the end, everyone prospered.

Takeaway for the day:

Do not rest on your success. Continue to get feedbacks and adopt changes and impose changes where real intention is misunderstood or misused. Learn to innovate

About Me

Gnana SS

First time entraprenure having expertise in Centralised Banking Systems and BFSI segment.Product development in BFSI segment and Software Services with a social agenda. The blog is intended to share my thoughts on various subjects and what I read and listen from various sources. I would like to acknowledge thank all known and unknown contributors to my knowledge