Author: Arun Singh

The leading search engine Google warns digital marketers especially those performing activity like content syndication or other large-scale means – be careful doing it, as of now!
The post reminds those who generate content published in various important places that, even without care, they could defy Google’s rule against link schemes.
Google suggests avoid doing content marketing just for links. However, the search engine maintains it is not against article syndication, but it also indicated that the said...

There are several brands facing major challenges in the form of location based search despite their need of customer segment and increasing store visits. Here, we will try to understand why brand location should be given priority. Following points will help you understand it clearly.
Up to 95% of customer engagement is possible through some location based assets.
Using location in your campaign offers up to at least 275 lift in some specific campaigns.
It is common...

With the ever-increasing trends of eCommerce, new advancements are been introduced to the shopping arena day by day. Mobile devices are getting launched everywhere and people are espousing these changes rapidly in their lives. Business owners are making huge profits with the help of diverse eCommerce trends.
Now as the year has moved from 2016 to 2017, the expectations of people are rising in respect to eCommerce industry.
Some of the most important eCommerce prediction made for the...

Are you an entrepreneur, a freelancer, or you work at a big business? Then your website is an essential tool for helping prospective clients find you, learn about you and turn into your next customers.
One of the latest reports shows that businesses that have a systematic approach to optimize their websites for lead conversion have a double probability to experience a drastic increase in sales. If your site isn’t at present driving hot leads, then you...

You must have heard about the Possum update of 2016? Of course, if you are in SEO, you must have heard about it. The most important factor which changed with this update is how Google started to make the geographical location of the searcher as the number 1 ranking factor for local searches. For example, if you are searching for “best SEO Company in India” from New Delhi, you will see the New Delhi based companies...

Talking about paid search analytics seem to be straightforward. All you need to do is to only drop a code snippet on your page and then go, isn’t it?
But, when you set up your paid search analytics, it is fairly simple, using data in a way to get maximum advantages for your business is pretty challenging. So, you need to think about it. In order to do the same, you need to understand everything clearly and...

Google always provides SEO related advises based on current trends to help SEO community. But, should you rely on these advises? Well, this article is going to explain several reasons in this regard.
Previous month, the search engine giant Google released a video explaining ‘How to Hire an SEO’. The advices offered by the video were indeed useful and valuable. But, it was biased and incomplete to some extent. For instance, the blog clearly states that some...

Startups are said to have limited funds especially during bootstrapping stage. One of the most important goals is to mainly attract many investors so that they will be able to easily market and also grow their products or services. For the purpose of justifying their reach, digital presence is a highly important factor that needs to be taken into consideration nowadays.
This article is going to explain several important ways by that an individual will certainly be...

Though online world is meant to be always on, it still needs break for a little while. Google’s Webmaster Trend’s Analyst, John Mueller discusses regarding this through his recent blog how search engine optimization (SEO) professionals and webmasters can easily handle site closures or outlages that tend to last for a day or longer. He suggests that there are times when you need to stop your online presence temporarily. This article is going to discuss some...

Your new business needs attention of its target customers to increase demand of products and services. So, it is important for you to make a right strategy to increase visibility of your business to attract customers easily and this will definitely help you in earning more revenues and also establish themselves perfectly to complete with those of many existing companies.
New commercial engagements are generally developed and filled with shops within a matter of months. This growth...