Starting last month, the store at Plymouth South High School has moved to an online platform for marketing clothing and accessories with Panther school logos.

Marketing students Andrew Wagner and Austin Budrow led the store’s charge into the modern market, shifting the store’s limited clothing line to an online presence with hundreds of products and a choice of logos approved by administrators.

The clothing is offered through RokkitWear, an online platform that allows parents, students and staff to customize purchases on 350 different products 24 hours a day, every day of the year.

Customers can pay with credit or debit cards and buy single items or in bulk. Purchases will be delivered to their home within five days.

The shift in platform will mean added revenue for the school. Fifteen percent of the purchase price will go to the school’s technical studies revolving fund. That same 15 percent can be discounted from group purchases for school clubs.

Wagner and Budrow decided not to market gear for athletic teams, opting not to interfere with money that teams generate through annual fundraisers.

But groups can coordinate purchases and arrange to have individual names attached to gear if they like.

The online platform only went active two weeks ago, so sales are just starting to come in. The school store will eventually stock a limited line of samples, and the vast majority of goods will be online offerings only.

Shoppers can choose from familiar brands like North Face, New Era and Holloway, and virtually any club or department in the school – from the chess club to the plumbing department – can be featured with a Panther logo on gear.

Wagner and Budrow said the online merchandise will save the school store money on inventory that suffers from shrinkage or goes out of style.

The store had been losing money on some merchandise, marketing teacher Doris Grant acknowledged, and could never display all of the online offerings. “This is cutting edge. This is what technical studies is all about right? The future,” Grant said.

The online store offers a full line of T-shirts, warm-ups, outerwear, sweatshirt, polos and oxfords for men, women and children, as well as hats, scarves, stadium seat and blankets, all of which can be custom embroidered.

They range in price from a classic heavyweight T-shirt for $17.99 to the North Face Thermoball Trekker Jacket for $244.99.

“The days of brick and mortar are over,” Wagner said. “Nowadays everyone has a phone in their hands and can do this in less than five minutes.”