Chicago named top thrill-seeking city in the inaugural
BFGoodrich Tires Adrenaline Index

Over half of Chicagoans say they look for adventure;
Miami heads list of biggest spenders

GREENVILLE, SC--June 12, 2013: Move aside Denver and Phoenix, it seems Chicagoans are the biggest
thrill-seekers in the country, according to the new BFGoodrich Tires
Adrenaline Index. The tire maker surveyed 3,500 Americans across the
country, revealing that more than one-third of Americans are
self-proclaimed thrill seekers who thrive on new adventures and enjoy
activities that will provide an adrenaline rush.

Chicago topped the list as the
thrill-seeking capital of the U.S., with 58 percent of Chicagoans saying
that they seek out adventure or adrenaline-fuelled activities. New York, Miami, Los
Angeles and Orlando rounded out the
top five cities with the most adrenaline. Miami residents actually put their money where
their mouth is, with thrill seekers saying they spent an average of $1,637 annually on extreme activities, compared to
the national average of $733.

Extreme activities on wheels were the most popular method for feeling an
adrenaline rush, with car clubs, auto racing and four-wheeling topping the
list of responses. Approximately one in five respondents also said they
owned specific equipment, most prominently an extra car or truck, to fuel
their adrenaline lifestyle.

"Our survey shows that many Americans get their thrills from driving
fast around a track or by taking their vehicles off-road," said Duane Thomas, brand communications manager for
BFGoodrich Tires. "Even if your passions aren't on wheels, many extreme
activities are in remote, hard to reach places, making the right tire your
ticket to what we call 'playground earth.'"

The survey also dispelled the myth that men are the more the adventurous
of the sexes. Data shows that women are just as likely to seek out
adventure, label themselves "weekend warriors" or set aside money for
adrenaline-fueled activities.

Highlights from the BFGoodrich Adrenaline Index include:

More than one-third of Americans are self-proclaimed thrill seekers,
who thrive on new adventures (38 percent) and enjoy activities that will
give them an adrenaline rush (36 percent).

41 percent of men versus 36 percent of women said they thrive on new
adventures, and 29 percent of men thrive on taking new risks while 25
percent of women agreed.

Those looking for excitement prefer to do it on wheels with car clubs
(19 percent), racing (18 percent) and four-wheeling (17 percent) netting
out as the most widely pursued activities.

16 percent of Americans said they owned an extra car or truck solely
for recreational purposes

Methodology: The results were taken from a phone survey conducted by BFGoodrich and
Braun Research of 3,500 Americans, including a national sample of 1,000
nationally-representative Americans and 100 individuals from the each of 25
largest cities in the county. The survey was fielded April 9-19, 2013. The margin of error for the
national sample is +/-3.1% and for each market +/-9.8%.

To derive the scores for the Index, each metric tracked in the survey
was given a value and values were totaled. There was a potential total of
150 points for each participant. Respondents from each market were averaged
together to provide an "adrenaline score" for each city included in the
study and provide a national average.