Currently, many companies tend to choose children as their target market to advertise their products. While some advertisers argue that these advertisements are informative, I personally believe that this marketing strategy negatively affects youngsters and their parents.

On the one hand, there are some reasons to believe that advertisements aimed at children contain useful information. Firstly, thanks to commercials, parents may be aware of the products that are useful for their children. For example, some nutritious brands of milk are widely advertised on TV, which parents can consider buying for their children if they are confused by the wide variety of brands available in the market. Secondly, since advertisements often havecreative content in order to get people’s attention, children can be interested in this marketing industry if they are exposed to advertisements regularly. As a result, they may work as an innovative advertiser when they grow up.

On the other hand, I believe that choosing children as the target market to introduce products is harmful to both these individuals and their parents. As the young are inexperienced, they may fully believe that the information in advertisements is true. If they are attracted by these exaggerated commercials, they will be likely to insist their parents to buy them products which are unnecessary and sometimes even unhealthy. For instance, we can easily find advertisements of different brands of instant noodles and soft drinks either on TV or on the internet, and these consumer goods are often known as unhealthy. If they are advertised in an attractive way, youngsters will put pressure on their parents to buy them these things.

In conclusion, while some people believe that advertisements aimed at children are useful, I would argue that this method of advertising has adverse effects on both inexperienced youngsters and their parents.

An often debated topic is
whether advertising has a major influence on the growing similarity of people’s
lifestyle in the modern world. Personally, I partly agree with this opinion for
a number of reasons.

On the one hand, the power of
advertising is undeniable. The growth of the advertising industry has resulted
in many people buying products of the same manufacture, which can be seen in
the case of consumer goods. Today, the advertising campaigns of multinational
companies such as Unilever have been
so successful that
their products almost
dominate the market.
Smaller enterprises tend not
to be able
to compete with
these giant market leaders
due to their disadvantages of capital poured into
advertising programs. Thus, costumers are often swayed to buy products of
famous brands rather than those made by less well-known companies.

On the other hand, it is also
true that people have the tendency to copy others’ lifestyles without being
affected by advertising. For example, it is valid to argue that many young
people are trying to emulate the fashion styles of their idols. Many Vietnamese
youths manage to purchase the same clothes, dye their hair and wear the same
perfume as their stars do. People can also turn to their social relations for
advice when they need to buy something. For instance, junior citizens usually
ask their friends before they come to a final decision on buying a smart phone.

In conclusion, it is true that
advertising has bridged the gap between each individual’s lifestyle in modern
society. However, I believe that it is not the sole factor that contributes to
the trend.