Digitze - Direct MarketingA blog by Dollar Bill Copyinghttp://www.dollarbillcopying.com/Blog/
http://www.rssboard.org/rss-specificationBlogEngine.NET 3.3.0.0en-UShttp://www.dollarbillcopying.com/Blog/opml.axdhttp://www.dotnetblogengine.net/syndication.axdMy nameDigitze0.0000000.000000Alpha Mail<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://www.dollarbillcopying.com/Blog/image.axd?picture=%2f2014%2f11%2fPostcard+Blog.jpg" alt="" width="304" height="202" /></p>
<p>The term "alpha" has many definitions. Among other things, it can refer to the first letter of the Greek alphabet, the brightest star in a constellation, or the most <span><span>dominant,</span> <span>powerful,</span> <span>or</span> <span>assertive</span> <span>person</span> <span>in</span> <span>a</span> <span>particular</span> <span>group.</span></span> With regard to mail, the postcard could be considered the most "alpha" vehicle. It doesn't need to be opened, therefore your message is delivered strongly and immediately, without the obstruction of an envelope or other unnecessary packaging.<br />Use the following tips when designing your next direct mail postcard piece to be certain it gets noticed:<br />"1. Make a Big First Impression - Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.<br />&nbsp;2. Get Right to the Point - State your biggest benefit as a headline at the top of your postcard. Highlight it in bold type if it's in the body of your postcard.<br />&nbsp;3. Sell the Right Thing - Design your message to sell the reader on seeking more information instead of trying to close sales.<br />&nbsp;4. Be Clear and Direct - Limit your postcard to just a few short sentences with blank lines between them. Always end your postcard by telling the reader exactly what to do to get more details<br />&nbsp;5. Stimulate Fast Action - Offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline."</p>
<p><a href="http://www.businessknowhow.com/directmail/postcards/success.htm">Read entire article</a>...courtesy of <a href="http://www.businessknowhow.com/">www.businessknowhow.com</a>!</p>http://www.dollarbillcopying.com/Blog/post/Alpha-Mail
http://www.dollarbillcopying.com/Blog/post/Alpha-Mail#commenthttp://www.dollarbillcopying.com/Blog/post.aspx?id=000cf2e4-f39f-4b8e-90eb-34ca87b4e84bMon, 3 Nov 2014 05:34:00 -0600Digital PrintingDirect MarketingPostcardsRobyn Danielshttp://www.dollarbillcopying.com/Blog/pingback.axdhttp://www.dollarbillcopying.com/Blog/post.aspx?id=000cf2e4-f39f-4b8e-90eb-34ca87b4e84b1http://www.dollarbillcopying.com/Blog/trackback.axd?id=000cf2e4-f39f-4b8e-90eb-34ca87b4e84bhttp://www.dollarbillcopying.com/Blog/post/Alpha-Mail#commenthttp://www.dollarbillcopying.com/Blog/syndication.axd?post=000cf2e4-f39f-4b8e-90eb-34ca87b4e84bThe envelope please...<p>&nbsp;</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://www.dollarbillcopying.com/Blog/image.axd?picture=%2f2014%2f05%2fzoom-v1-AE6116A.jpg" alt="" width="201" height="144" /></p>
<p><span style="font-family: Tahoma,Arial,sans-serif;">Whether you're watching a movie trailer, listening to a music clip, sampling wine, or test driving a car, the "preview" is often an important step in deciding whether or not something is worth your time and money. When you think about it, the envelope is a similar "sneak peek" with regard to what's enclosed. It's important to make sure that your envelope appropriately promotes the content and encourages the receiver to open it, instead of tossing it away as junk mail. I came across the following helpful tips for designing an envelope:</span></p>
<p>"Things to consider:<br />1. Size - Your OE (outer envelope) doesn't have to be a standard size. While it may cost more in postage to mail a non-standard envelope, this could be your best investment for standing out in a stack of predictable #10s or 6" x 9"s.<br />2. Shape<br />3. Color - If you've already got a winning control OE and you're looking for a simple test to bump response, test color. Keep everything else about the mailing the same. If it's white, make it blue. If it's blue, test a color that reflects your brand.</p>
<p>...</p>
<p>9. Window vs. closed face - Traditionally, window envelopes were used for business mail while closed face envelopes were thought to look more personal, more private. But this trend is changing. Window envelopes can provide a peek of your envelope's contents &mdash; no matter what you're selling.</p>
<p>...</p>
<p>11. Corner card/return address - A powerful piece of real estate, the corner card is that relatively small area in the upper left corner of an OE. It's one of the places the screener's eye goes first while deciding whether or not to keep your mail piece. That's because it reveals who sent the mailing. Treat it as an important strategic element."</p>
<p><a href="http://www.directmarketingiq.com/article/12-copywriter-desiger-tips-direct-mail-envelopes-increase-response/1">Read entire article</a> courtesy of <a href="http://www.directmarketingiq.com/">DirectMarketingIQ</a></p>http://www.dollarbillcopying.com/Blog/post/The-envelope-please
http://www.dollarbillcopying.com/Blog/post/The-envelope-please#commenthttp://www.dollarbillcopying.com/Blog/post.aspx?id=ca78b900-425c-4f44-927f-a7a400bc157dTue, 20 May 2014 05:01:00 -0500Digital PrintingDirect MarketingEnvelopesMailingRobyn Danielshttp://www.dollarbillcopying.com/Blog/pingback.axdhttp://www.dollarbillcopying.com/Blog/post.aspx?id=ca78b900-425c-4f44-927f-a7a400bc157d3http://www.dollarbillcopying.com/Blog/trackback.axd?id=ca78b900-425c-4f44-927f-a7a400bc157dhttp://www.dollarbillcopying.com/Blog/post/The-envelope-please#commenthttp://www.dollarbillcopying.com/Blog/syndication.axd?post=ca78b900-425c-4f44-927f-a7a400bc157dBrochures? For sures!<p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://www.dollarbillcopying.com/Blog/image.axd?picture=%2f2014%2f04%2fbrochure+cropped.jpg" alt="" width="236" height="234" /></p>
<p>Brochures are a great way to provide customers or clients with a symbolic representation of your goods and services. By using full-color text and graphics on heavyweight cardstock, the message itself becomes a "product" of sorts. The following article provides some excellent guidelines and tips for creating your next brochure:</p>
<p>"You must write your brochure or leaflet from the reader's point of view. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader's questions will flow...</p>
<p>Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people...</p>
<p>Remember, not everyone wants to be educated on every aspect of your product or service. Nor does everyone want to know the manufacturing details of your widget. Don't waste their time telling them about things that don't convey a benefit."</p>
<p><a href="http://marketing.about.com/od/directmarketin1/a/brochmktg.htm">Read entire article...</a> courtesy of <a href="http://www.about.com/">About.com</a></p>http://www.dollarbillcopying.com/Blog/post/Brochures-For-sures!
http://www.dollarbillcopying.com/Blog/post/Brochures-For-sures!#commenthttp://www.dollarbillcopying.com/Blog/post.aspx?id=d05b504f-f9fe-41ee-9e05-7b8c0666fe96Tue, 15 Apr 2014 07:24:00 -0500BrochuresDigital PrintingDirect MarketingRobyn Danielshttp://www.dollarbillcopying.com/Blog/pingback.axdhttp://www.dollarbillcopying.com/Blog/post.aspx?id=d05b504f-f9fe-41ee-9e05-7b8c0666fe961http://www.dollarbillcopying.com/Blog/trackback.axd?id=d05b504f-f9fe-41ee-9e05-7b8c0666fe96http://www.dollarbillcopying.com/Blog/post/Brochures-For-sures!#commenthttp://www.dollarbillcopying.com/Blog/syndication.axd?post=d05b504f-f9fe-41ee-9e05-7b8c0666fe96