Rule 5 Wins First Class Contract With Park Leisure

Luxury holiday park company Park Leisure has appointed Rule 5 as its retained PR and communications partner.

A privately owned business, Park Leisure operates 10 holiday parks across the UK in stunning country and coastal locations including: Northumberland, North Yorkshire, Lancashire, Herefordshire, North Wales and Cornwall. Each provides five star, first class holiday homes to suit every personality and budget.

The brief sees the agency tasked with further raising the profile of Park Leisure in national and consumer media alongside a regional site-specific communications programme. PR, events and social media are all functions of the role.

Speaking on the appointment, Head of Marketing at Park Leisure Warren Davey said: “Until recently the group has largely operated as a series of 10 parks. Our focus now, as we prepare for the next phase of growth, is to develop the Park Leisure master brand and be recognised for being unique.

“The PR and content strategy presented by Rule 5 showed a clear understanding of the opportunity and the approach to achieving it. They’re a valuable extension to the team.”

Rule 5 founding director Julie Wilson added: ”The Park Leisure offer is second to none – not just in terms of the quality of the holiday homes but the individual services and personal touches provided; it’s a luxury leisure lifestyle.

“With ‘staycations’ set to rise in popularity, there’s no better time to promote the benefits of UK holiday home ownership. It’s a fantastic win for the agency and further cements what has been a great start to the new year.”