Subaru has finally revealed pricing for the rear-wheel-drive 2013 BRZ: The sporty coupe will start at $26,245 for the entry-level Premium model with a six-speed manual transmission. The BRZ’s price of entry is slightly higher than that of its near-twin, the 2013 Scion FR-S, which starts at $24,930. Of course, any dealer markups could push […]

Alexander Stoklosa

Apr 5, 2012

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Subaru has finally revealed pricing for the rear-wheel-drive 2013 BRZ: The sporty coupe will start at $26,245 for the entry-level Premium model with a six-speed manual transmission. The BRZ’s price of entry is slightly higher than that of its near-twin, the 2013 Scion FR-S, which starts at $24,930. Of course, any dealer markups could push the BRZ’s actual price even higher, given that Subaru has allocated a relatively small number of cars for the U.S. market.

The Subaru’s price premium over the Scion is more than made up for by the BRZ’s higher level of standard content. Touch-screen navigation and HID headlights are two key features absent from the FR-S’s list of standard equipment; in fact, both are missing from that car’s options sheet, as well. The even-fancier BRZ Limited starts at $28,245 and adds leather and Alcantara seating surfaces, heated seats, dual-zone climate control, fog lights, keyless access with push-button start, and a rear spoiler. Just like the FR-S, a six-speed automatic with steering-wheel-mounted paddle shifters is available; it will set you back $1100 on both the Premium and the Limited.

We suggest that any enthusiast with roughly $26K burning a hole in his or her pocket strongly consider plunking that sum down on a BRZ—the car is that good. Even if you don’t snag one of the limited number of BRZs in time, there’s always the Scion FR-S.