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Infographics research: New Year's online shopping

We in PayOnline already feel New Year's Eve peak of sales, at this time turnover of payments noticeably increases. The idea to collect in one post several researches on this subject seemed to us interesting. It would be desirable to begin with the fact that the GFK company in cooperation with PayPal defined trends of New Year's online shopping among 5000 Internet users in Russia, Hungary, Poland, Turkey and the Czech Republic by Computer-Assisted Web Interviewing (CAWI). The main output — purchases on the Internet before New year became already usual for Russians. 65,1% of the Russian respondents at least once purchased gifts online. Only 18,4% never did it. 56,2% of participants of research confirmed that they at least once bought gifts from the smartphone or the tablet.

Gifts for themselves will be given by 40,4% of the polled Russians, to colleagues — 25,5%. And 13,7% of respondents will put under a fir-tree a gift for the pet.

Virtual gifts become more popular: tickets, books, games and other non-material goods. 20% of Russians already ever received such gifts, and also are going to please the relatives with a similar surprise.

It was interesting to correlate these data with results of the research Deloitte according to which, the most desired gift Russians count money (48% of men and 55% of women). According to the same data the smartphone and the computer want to receive 33% and 30% of men respectively. On the second place for women in popularity – travel as a gift (48%), perfumery and cosmetics – on the third (39%).

According to the research conducted about a month ago by the PayPal and Ipsos companies, Russia is included into the three of the largest foreign online buyers of goods from China, into the five − for Europe (into the three – for Germany and into ten – for Great Britain, the leader – for Turkey), and into ten the largest foreign buyers of goods from the USA. The reasons for which Russians prefer to buy in foreign online stores:

Foreign online stores of Russians interest the same types of goods, as in domestic shops:

And here what factors influence the choice of online payment in foreign shops:

Having commented on research, the head of the PayPal company in Russia Vladimir Malyugin noticed that Russians pass to electronic payment methods. 45,1% still pay from time to time in cash to the courier, but almost as much respondents (45,3%) use payment by means of an e-wallet.

On the materials Oborot, for the corporate blog PayOnline. If you need to organize payment acceptance on the website and to make New Year's Eve shopping for the clients the most comfortable, safely address.

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