Introduction: The definition of corporates social responsibility (CSR) previously given by the commission of Europe was: *Company’s concept of incorporating the social and environmental preoccupation in their business running and also in their interference with their stakeholders willingly *. There is a new definition which has been released in the new strategic plan that aims for providing a new modern vision of the corporate social responsibility and also a global approach: Actions done by corporation to society. In 2006, the first strategic plan was created with the making of European alliance for (CSR), the objective of this plan is to bring up new features for building a sustainable strategy. Corporate social responsibility is actually considered as part of the companies’ strategy orderly to enhance their competitiveness .A good CSR plan could bring: Benefits, cost savings, human resource management, customer relationships and also innovation capacity. The EUROPEAN COMMISSION settled 8 priority areas from 2011-2014: →Awareness-raising and a good practice exchange: (creating a European reward in order to promote market rewarding) →Help to multi-stakeholders initiative: (Settlement of sector-based platforms to make commitments) →Cooperation with Member States: (Insisting on the importance of national and sub-national corporate social responsibility policies). →Consumer information and transparency: (Enhancing levels of trust in any business). →Research: (Make csr more involved into research).

→Education: (More education and training in the field of CSR). → Small and medium-sized enterprises: (EU helps small and medium-sized enterprises to propagate the best practice). →The international dimension of CSR: (Better global approach to CSR).

Introducing my company (DELL):

In 1984, Michael Dell was still a student at the University of Texas when he founded Dell orderly to directly serve their customers with computers that provide their needs and the company used to be called PC’s limited. The next year, the company came out with their first computer called *Turbo*and had an 8 megahertz processor. The main objective was to create pc systems that were compatible with IBM. Dell reported 73 million dollars in their first year then the company became public in 1988 and made its first laptop in 1991 and by 1993 it became one of the top five computers company in the whole world. They started selling their products through internet in 1996, and then took over Compaq 3 years later. Moving a little bit forward, in 2003, Dell presents their first printers for the public, they are well known for being easy to use and versatile. However, Lexmark started working with them which changed their cartridges in order to avoid working with Dell printers. Dell has actually been developed with the help of acquisition since its beginning and also by improving its customer base : Alien ware(2006), Perot systems (2009), they are also into selling HDTV , cameras and other electronic devices made by several other manufacturers. CSR strategy of Dell:

Dell has been recognized by the environmental protection agency because of its leadership in green power, in July 2008, dell improved its position from 12th to 3th. Dell’s goal of being the greenest company, we call it initiative enviro 2.0. After one year of development and another...

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...﻿HND Business and Finance
Unit 45: BusinessEthics
Lul Mohamed
The concept of businessethics applied in Pfizer, M&S and Shell Global Plc.
Name: Lul Mohamed
Student ID:
Assessor:
Date: 12/10/2014
To: Pfizer Managers/Directors,
From: Lul Mahamed
Subject: Ethical perspective and corporate responsibility of Pfizer, M&S and Shell Global Plc.
Date: 12/10/2014
Pfizer pharmaceutical company
According to recent studies, Pharmaceutical company that provide and innovate biopharmaceutical as a medicinal business such as Pfizer are subject on their ethical behaviour. Likewise, Pfizer is a Pharmaceutical firm that have recently been question on their ethical behaviour and standards. The organisation was unsuccessful on their takeover bid on British company AstraZeneca, due to their recent scandals on animal testing, testing drugs on children and bribery issues to resolve their illegal activities (paying 60 million to settle their charges). Each businesses should take into consideration their ethical standards and corporate social responsibility (CSR) . Therefore, it is inevitable to maintain sustainability in order to achieve good public image and reputation within their stakeholders. This report will examine the ethical behaviour including the Corporate Social Responsibility of Pfizer, M&S and Shell Global Plc.
Pfizer primary mission is to improve...

...﻿Running Head: BUSINESSETHICSBusinessEthics
Corporate Social Responsibility
[Name of the Writer]
[Name of the Institute]
BusinessEthics
Corporate Social Responsibility
Part A
Corporate Social Responsibility (CSR)
The Corporate Social Responsibility (CSR) has acquired extensive interest throughout the previous decades, even though, it is not an innovative concept, and it certainly dates back to the early years of 1930, as stated by Eric Orts, University of Pennsylvania. Prior to the World War II, the industrialists of Germany, Walter Rathenau, declared that the corporations have turned out to be huge and that they have developed to be an important part of the community or the society. As said by Walter Rathenau, although a corporation significantly intends to pursue the personal and individual interests and revenues for the owners or the leaders of the corporation they progressively bear the mark of a responsibility and to a growing degree, have consistently assisted the private interest of individuals. Moreover, philosophers such as James H. Tufts and John Dewey, explained in their book ‘Ethics’ published in the year 1908, they promoted the idea that is not adequate to sight the corporations as a virtuous economic machine and that corporations are supposed to be included in the duties and responsibilities of the general public...

...hear businessmen speak eloquently about the “social responsibilities of business
in a free-enterprise system,” I am reminded of the wonderful line about the Frenchman
who discovered at the age of 70 that he had been speaking prose all his life. The businessmen believe that they are defending free enterprise when they declaim that business is
not concerned “merely” with proﬁt but also with promoting desirable “social” ends; that
business has a “social conscience” and takes seriously its responsibilities for providing
employment, eliminating discrimination, avoiding pollution and whatever else may be the
catchwords of the contemporary crop of reformers. In fact they are—or would be if they
or anyone else took them seriously—preaching pure and unadulterated socialism. Businessmen who talk this way are unwitting puppets of the intellectual forces that have been
undermining the basis of a free society these past decades.
The discussions of the “social responsibilities of business” are notable for their analytical looseness and lack of rigor. What does it mean to say that “business” has responsibilities? Only people have responsibilities. A corporation is an artiﬁcial person and in this
sense may have artiﬁcial responsibilities, but “business” as a whole cannot be said to have
responsibilities, even in this vague sense. The ﬁrst step toward clarity in examining the
doctrine of the social...

...﻿
BUSINESSETHICS
Individual assignment
Topic 1: The factors influencing corporate culture
I. NATURE AND BACKGROUND OF FIRM:
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company's unit sales volume of soft drinks.
II. ANALYSIS OF PROBLEMS/ ISSUES:
To have a better view of the company culture and the factors influencing it, I had a private interview with Mr.Lam, the manager of the company. The following are my summary of our past interviews:
At The Coca-Cola Company, we aim to lead by example and to learn from experience. We set high standards for our people at all levels and strive to consistently meet them.We are guided by our established standards of corporate...

...﻿
Table of content
Introduction
We chose to analyze the company Shell Global (Multinational), which had operations running all over the globe and even now, with the financial drawbacks, is still growing. Shell Global started business back in 1833 and has gone through a lot of hardships but also many golden periods, of which many will be mentioned in this report as some of them concern ethical issues.
In 1958 Nigeria became one of the largest oil producers for the Shell Group, where Shell has been accused of many human rights violations especially in the Niger Delta area. Their corporate and ethical image was heavily damaged and they soon realized they needed to regain the confidence of society to remain successful compared to their (more ethical) competitors. In this period, Shell produced their first Corporate Social Responsibility reports (1998) and started paying actual attention to human rights and of course which of them they violated. Asking questions such as: What can we do to change? The CSR report included parts about their business principles and how Shell’s statement of General Business Principles is going to be implemented.
Though a ‘clean up’ has started in Ogoni, an area in Nigeria, the problem remains because, it takes up to 30 years for the nature of that place to fully recover of the damage, according to the UN reports. What happens in this area is that the people do not have access to clean...

...﻿Ethical Audit Report---for Toyota
WHAT IS ETHICS?
Ethics is a standard on what is right and what is wrong towards your judgement, which usually referred to good values and virtues and the right moral duties and obligations. Arthur Holmes summarizes1 “It examines alternative views of what is good and right; it explores ways of gaining the moral knowledge we need; it asks why we ought to do right; and it brings all this to bear on the practical moral problems that arouse such thinking in the first place.”
WHAT IS ETHICAL DILEMMAS?
Ghillyer 2define ‘ethical dilemmas’ as “A situation in which there is no obvious ‘right’ or ‘wrong’ decision, but rather a ‘right’ or ‘right’ answer.
Here, we discuss the ethical dilemmas faced by the Toyota Corporation.
TOYOTA MOTORS COPORATIONS
Toyota the world’s largest automobile manufacturer Japanese corporation once over striped the General Motors and became the lead of the carmaker in the year of 2008.
First Ethical dilemmas: recall crisis
BusinessEthics: A Marketing Perspective
Recently, Toyota is facing a series of recall campaign affected by millions of vehicles for flaw design, which is the intensity ethics dilemma for Toyota up to now.
In July 2009, NHTSA (National Highway Traffic Safety Administration) starts to investigate of defective gas accelerator on Toyota Tundra. Later, there was a crash in California that a Lexus ES350 ran out of control and killed...

...all been done through the ingenious and new paradigm of advertising series on which could reinstate the big blue stigma. The transformation process that could penetrate the existing market with the new products known as the product penetration strategy can be best served through the non-personal media
Gradually, over the years these objectives had been streaming with the need and orientation towards the present consumers demand and market behavior. What has been emphasis during the early stage of communicating with the consumers has to be molded with the present requirement to suit the consumer needs and wants. Series of persuasive and accurate appeals of the IBM’s advertising plus the campaign has alerted the consumers of its present business orientation and objectives. At this stage recapturing the brand equity has become marginal as the target is to increase the market share through brand retention, brand loyalty and customer relationship management (CRM).
2. Evaluate each of the campaigns described in the case and the accompanying ads shown in the Power Point file. Are the intended branding messages being communicated clearly and do the ads speak equally well to users, as well as non-users, of IBM products and services?
IBM’s advertising was handled by a large number of different agencies prior to 1993. Until the late 80’s this wasn’t a problem because IBM was such a dominant player in the market. However this eventually became a problem as IBM was...

...
Dunkin brands vs salt spring coffee
The idea of business and evolution of capitalism has shown that there is a much greater purpose than solely making profits through B-Corporations. According to Michael R. Deskins, “A B Corp is one in which corporations can create benefit for both society at large and corporate stakeholders” (Deskins, 1) B Lab founder, Jay Cohen, and co-founder, Andrew Kassoy, both cover a very similar presentation discussing what B Corporations are for the future of business, thus differentiating their Benefit Corporation from a standard for-profit corporation. In the Youtube links, both Cohen and Kassoy both discuss the evolution of capitalism. This transformation shows how 20th century capitalism wanted to max shareholder value, and today in the 21st century corporations strive to max shared value. Milton Friedman (1997) is quoted saying that, “There is one and only one social responsibility of business- to use its resources and engage in activities designed to increase its profits “(Friedman 1997:1). While Theodore Levitt (1997) says, “Profit maximization is morally shallow and says profits are required for business just as eating is required for living, profit is not the purpose of business anymore than eating is the purpose of life”(Levitt,1997:4-5). Kassoy says, “Milton Friedman would be totally baffled by the transformation in the economy that’s taking place right in front...