Researching the artistic component in graphic design starts with overview of the very definition of design and setting the criteria necessary in order to achieve good design. Following that comes the overview of a couple of the most important artistic and design movements which, each in its own way, tried to unify fine arts with industrial manufacture and mass culture. In the next part elements of art and basic principles of design, which are used to properly arrange elements, are explained in greater detail. In the practical section questionnaire results are presented and then discussed. Conclusion comes at the end, where the correctness of theoretical thesis is determined via questionnaire results.