Say Yes To The Dress star Franc has revealed he’s a chameleon when it comes to dealing with bridezillas and becomes just as “emotionally tight” as they find the perfect dress.

Peter Kelly, aka Franc, also revealed one wealthy client splashed out €220,000 on a dress bought in New York.

Ireland’s most famous wedding planner opened up about being shy when the cameras aren’t rolling despite his flamboyant character as an over-the-top wedding planner.

The 10-part series shot in Vows bridal store at Blarney Business Park, Co Cork, returns to our screens on Monday night on RTE Two.

It is based on the US version which follows the team at Kleinfeld Bridal, the Manhattan-based salon.

Say Yes to the Dress (Image: TLC)

Peter told the Irish Mirror: “The most any client spent was €220,000, they would have been working on the dress for nine months flying backwards and forwards to the States.”

Despite his gregarious personality on the show, the 50-year-old told how he’s not that outgoing in everyday life.

He said: “In a real wedding I’m always behind the scenes, I’m quite shy really but on the TV show everyone sees me out the front.”

The star told how dealing with bridezillas is par for the course and he has his ways of dealing with them.

He said: “Every bride coming in looking for a gown has their own personality.

“For me it’s about matching that person with the right consultant and for me I’m a bit of a chameleon.

“If I’ve got a very relaxed bride I become very calm, if I have a very emotionally tight bride who has to get every box ticked then I’m exactly the same.”

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The Corkman has worked as a wedding planner for 17 years and has a huge list of star brides under his belt but he’s remaining tight-lipped.

He added: “I can’t talk about celebrities but I would have been with brides who’ve had couture gowns made in Hollywood with designer Mark Zuneno.

“I met Mark in Hollywood with a bride way before he came to Kleinfeld.

“I’ve worked with lots of couture designers all over the globe from making a dress from scratch to be going to stores and shopping with them in a store.

“I’ve worked with a huge amount of celebrities and private individuals and I’m not into name dropping, I talk about what I do, not who I do.”

And dedicated Franc believes finding the perfect dress sets the whole tone of a wedding.

He added: “We always find the venue first and then the dress.

“But my favourite part of the whole process is finding the dress as it dictates the style of the wedding because the dress tells me everything about the bride.

“The dress is a reflection of the true personality, it helps me make an amazing wedding, sometimes it’s the first dress or sometimes it’s the 50th.”

The RTE star revealed people love coming up to him on the street asking his advice. He said: “It’s usually people asking me for my top tips and I always say the best thing you can do is tell people nothing.

“Don’t tell your friends or family anything because the minute you tell them something they have an opinion, if you say I’m having this great band etc they’ll start commenting on negative stuff they’ve heard. Then it’s more like Christmas so on the day of the wedding everyone is surprised and everything is amazing.”

Looking at magazines before you try on your gown is another no no according to the master of wedding gowns.

He added: “If someone can’t afford a wedding planner be careful when you’re looking at magazines.

“The best thing is to try on some dresses and find the style that suits your body shape be that an A-line or boat neck. Everyone says they’re going to lose a huge amount of weight but they never need to, the best thing is not to go to an appointment until closer to the date.

“I’m always trying to de-stress brides and tell them to enjoy the day which is the main thing.”

The dad of four started his career as a chef travelling the globe and says his wedding business is just one of many.

He added: “All my brides have spent millions but everything I’ve made I’ve put back into the business, like with our Snowbusiness.ie where we made the Christmas ad for Lidl or with the 3 campaign with the cloud.”

Peter who runs franc.ie says there’s a new trend this season, the naked dress has hit the US and he’s hopeful Irish customers will embrace the fad.

He said: “Lace never goes out of fashion and backless is big this season, but it’s very different in every city.