GameStop Opening Kid-Focused Stores

GameStop said today it's opening 80 brand-new stores across the country this holiday focused on kids and families. The Dallas Business Journal reports the new GameStop Kids carry E-rated video games and other accessories and toys, such as a 2-foot-tall talking Star Wars Chewbacca and Skylanders backpacks.

“This is really a way for us to take share away from people who are in the toy business and have an expanded assortment,” says GameStop CEO Paul Raines.

GameStop says if the stores are a success the company will consider leaving them open past the holiday and possibly making them permanent. The first GameStop Kids opens Friday, October 26, at the Grapevine Mills Mall in Dallas, Texas.

I imagine this is just space made for Skylanders and the like. I suppose it's a good idea to take the kid to a game store just for them and it's easier to know what to get them, despite the fact that there are ratings on the box. I have a couple of friends in Dallas; I should ask them what it's like.

Interesting. Does this mean that the other stores won't carry younger "kiddie" titles if this turns out to be a success? So I will have to shop at 2 different stores? Hypothetically.
Seems like a company would want everything in one area, a "jack of all trades" type of deal.

Seems like it's probably not a bad idea. I see a lot of parents these days buying highly inappropriate games for their kids. No 10-year-old should be playing Call of Duty, God of War, or GTA.
This would be a good way to help some parents make better choices for their kids.