Description

Marketing Information System Begins and Ends with Information Users: Interacts with information users to assess information Develops needed information from internal and external sources Helps users analyze information for marketing decisions Distributes the marketing information and helps managers use it for decision making

Begins and Ends with Information Users:

Interacts with information users to assess information

Develops needed information from internal and external sources

Helps users analyze information for marketing decisions

Distributes the marketing information and helps managers use it for decision making

Definition By Philip Kotler 'MKIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management. According to Phillip Kotler &quot;A marketing information system consists of people, equipment, and procedures to gather, sort, analyses, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.&quot;

By Philip Kotler

'MKIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management. According to Phillip Kotler &quot;A marketing information system consists of people, equipment, and procedures to gather, sort, analyses, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.&quot;

Components of an MKIS Internal Reports System Marketing Intelligence System Marketing Decision Support System (DSS) Marketing Research System

Internal Reports System

Marketing Intelligence System

Marketing Decision Support System (DSS)

Marketing Research System

Components of MKIS

The Marketing Research Process Defining the problem and research objectives Developing the research plan for collecting information Implementing the research plan -- collecting and analyzing the data Interpreting and reporting the findings

The Marketing Research System has a role in MIS because… It gathers information not gathered by the other MIS component subsystems. Marketing research studies are conducted for a specific situation facing the company. Marketing research projects unlike other MIS components are not continuous – they have a beginning and an end.

It gathers information not gathered by the other MIS component subsystems.

Marketing research studies are conducted for a specific situation facing the company.

Marketing research projects unlike other MIS components are not continuous – they have a beginning and an end.

Cost-Benefit Aspects of MKIS Marketing firm should continue to collect and store information up to the point where the marginal cost of information equals the marginal value.

Marketing firm should continue to collect and store information up to the point where the marginal cost of information equals the marginal value.

Advantages Substantial cost saving are realized Marketer’s understanding of their decision environment is increased Decision making effectiveness is upgraded Information value is improved

Fisheries Development Authority of Malaysia (FDMA) It designed the MKIS structure in 1985 Its MKIS is divided into four sub-modules: Market Operation System (MOS) Marketing Monitoring System (MMS) Complex Management System (CMS) Trade Promotion System (TPS)

Fisheries Development Authority of Malaysia (FDMA)

It designed the MKIS structure in 1985

Its MKIS is divided into four sub-modules:

Market Operation System (MOS)

Marketing Monitoring System (MMS)

Complex Management System (CMS)

Trade Promotion System (TPS)

PALM OIL

The two major institutions involved in marketing information are: PORLA KLCE Functions of these institutions are: Provide Hedging to reduce prices and risk to Industry Participants. Provide information on the current supply situation of Palm Oil Products

The two major institutions involved in marketing information are:

PORLA

KLCE

Functions of these institutions are:

Provide Hedging to reduce prices and risk to Industry Participants.

Provide information on the current supply situation of Palm Oil Products

ACKNOWLEDGEMENT We, the members of Group 3, would like to take this opportunity to thank Prof. Jaishankar Ojha for giving us such an interesting topic for our presentation which has enlightened our knowledge on Marketing Information System (MKIS). You have always being a source of inspiration and have always guided us throughout the presentation. We have learnt some good skills of presentation and hope that this will be helpful to us in our near future. Thank you sir for all your support provided to us.

We, the members of Group 3, would like to take this opportunity to thank Prof. Jaishankar Ojha for giving us such an interesting topic for our presentation which has enlightened our knowledge on Marketing Information System (MKIS).

You have always being a source of inspiration and have always guided us throughout the presentation. We have learnt some good skills of presentation and hope that this will be helpful to us in our near future.

marketing information system - Business Insider

For the past 15 to 20 years, marketers have been talking about the need to develop systems to tie every aspect of marketing together from ...Read more

A Marketing Information System Versus Market Research

A marketing information system provides insights that guide effective decision-making. Learn why you need such marketing intelligence to optimize market ...Read more

Agricultural Market Information System: Home

The global agricultural market information system concerns itself with matters relating to wheat, maize (corn), rice and soybeans. It aims to enhance food ...Read more

SlideSearchEngine.com is a specialised online agregator and search engine! We collect presentations from publicly available sources.
These presentations are classified and categorized, so you will always find everything clearly laid out and in context.
We are staying up to date! We are looking for more relevant data on social networks.