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Links visitors activities on other devices they have previously logged into using a Google account

GPS

A few days

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location

i

One year

Identifies site users

IDE

390 days

Builds a profile of visitors interests in order to show relevant & personalised advertising

SIDCC

One year

Collects information about how visitors use the website and any advertising that visitors may have seen before visiting the website, in addition to being used to help customise advertising on Google properties by remembering most recent searches, previous interactions with an advertiser's ads or search results and visits to an advertisers website.