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FCC looking at children's program for possible violations

The Federal Communications Commission (FCC) is seeking comment on a Petition for Declaratory Ruling filed by Campaign for a Commercial-Free Childhood (CCFC) requesting that the rule that the children's program "Zevo-3," scheduled to be aired by the children's cable and satellite network Nicktoons, is a program-length commercial and that its transmission would violate both the Children's Television Act of 1990 (CTA) and certain of the Commission's rules and policies limiting the amount and kind of advertising in children's television programs. According to CCFC, "Zevo-3" features characters originally developed by the shoe manufacturer Skechers USA to promote the sale of Skechers shoes to children. CCFC argues that the entire program "Zevo-3" is a promotion for Skechers shoes and that the program therefore violates, among other things, the limit on the amount of advertising in children's programming in the CTA and the Commission's rules.

Interested parties may file comments on or before October 22, 2010, and reply comments on or before November 8, 2010.