March 2013

28 March 2013

DVRs and delayed viewing have caused a conundrum for the advertising industry – with up to 80% of people who record shows fast forwarding through commercials, how do you get their attention? DDB Brussels has developed, what they call, a new form of advertising: the slowmercial, where the movement is relatively static, so that even when fast-forwarded the watcher will still see the advertisement as if it were a print ad.

Ford is planning an expansive new brand advertising campaign beginning next month, but with a twist—at least for Ford. The new initiative will begin with traditional TV and print treatments and only then segue into an extensive social media and digital phase. Lately, Ford has gotten a reputation for doing just the opposite.

22 March 2013

Land Rover North America is hyping the global debut of the all-new Range Rover Sport March 26 at the New York International Auto Show through efforts that span a microsite, video marketing and social media buzz.

Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week…

Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car.

Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates everything from your trip into one very cool map experience.

The all-new Range Rover Sport has been teased for a second time ahead of its New York debut later this month. The video teaser, which follows a still shot released this week, shows the second-generation Range Rover Sport being packed into a shipping crate on its way from Land Rover’s Solihull headquarters to Brooklyn ahead of its ‘live drive’ event through Manhattan on the eve of the 2013 New York auto show on March 26.

Cool stunt by Audi, where they put drivers behind the wheel of a custom fabricated minitiature car of Audi. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro Experience allowed participants to take the car on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.

Google is rolling out its Art, Copy & Code campaign, a series of projects to show how creativity and technology can work together, and partnering with the likes of Volkswagen, Burberry, Adidas and their agencies.