Your utility’s reputation is your largest uninsured asset — one that can be seriously damaged with ineffective crisis response.

Traditional media leap on crisis stories. And with the growth of social media platforms such as Instagram, Facebook, and Twitter — and a 24/7 media environment — the brand and reputation you’ve built up with years of good work can be shattered in the time it takes to bang out a feverish 140-character tweet. With social media, company leaders no longer have the luxury of gathering around a table to discuss strategy after a crisis occurs. You need to plan ahead of time.