This is the rtings recommended budget option for 43 inch UHD TVs, alongside with Vizio E43-f1 and Samsung NU7100 as more expensive options.
Mutiple sellers (buydig, wholesale connection and electronic express) at Rakuten is having $319 price (which is not jacked up price, yet), with SAVE20 code for $60 off (capped at $60, so $300 is the sweet spot), this goes to $259 with no taxes (retailer dependent, buydig has tax for NJ and you guys can try to see which one comes out better for you.
Bestbuy had this model (with a worse remote) for $249 +tax two weeks ago, so I think this $259 no tax + free shipping is a fairly good price. Plus, if you pay with Mastercard, you get $30 worth of points back as well, so about $33 in points