Thursday, March 08, 2007

Discovery Distancing Itself From "Lost Tomb" Special

How do you know when a documentary has been discredited? When the network that ran it starts distancing itself from it.

And that's just what the Discovery Channel is apparently doing with the "Lost Tomb" special.

Discovery Channel's controversial James Cameron-produced documentary "The Lost Tomb of Jesus" drew the largest audience for the network in more than a year on Sunday night, but the network has taken several recent steps to downplay the project.

Departing from normal procedures, the cable network didn't tout its big ratings win. The network also scheduled a last-minute special that harshly criticized its own documentary, and has yanked a planned repeat of "Tomb."

"This is not one where you necessarily beat the drum, from a business perspective," said David Leavy, executive VP of corporate communications at Discovery. "It's not necessarily about making money, or making ratings, or shouting from the highest office building. Sometimes having some maturity and perspective is more important than getting picked up in all the ratings highlights."