7 Reasons It’s At Times Like This I Wish I Was Spanish

For as long as I can remember, 7 Reasons has been on the receiving end of the below email. It’s in Spanish. I speak English. And a little French. And basic business Latin. As a result this email goes straight in the recycle bin. But, just like a Boomerang or Jim Davidson, if you even dare think you’ve got rid of it, it comes back again. And again. And again. Yesterday, I snapped. No longer could I ignore it. I took the time and effort to translate it. Having done so though, I can’t help but think a lot has been lost in Google Translation.

1. Welcome. That is what Bienvenidos means. Or at least that is what Google Translate suggests it means. Is this a Spanish thing? Welcoming you into an email? I thought a welcome was reserved for when you entered a shop or a hotel. I have never once received a letter from Barclays welcoming me. Which is a shame really, I imagine I’d have taken out more loans had they done so. Anyway, from this point on, I am suspicious of this email. And the Spanish in general. Not that the latter takes much, I have been suspicious of the Spanish since the Armada.

2. We have new and updated database of Spanish companies. That’s nice. Shall I reply and tell them about my collection of Wisdens?

3. We invite you to our solutions for effective advertising campaigns. Where are your solutions based I ask myself. Admittedly, it would probably help more if I asked them. As with many things in life it comes down to location, location, location. Yes, all three of them. I dare say if it was Barcelona based, Marc and I would be only too happy to visit the solutions. Sadly though, I suspect Google Translate has missed out the word ‘view’ from between ‘to’ and ‘our’. But this is only guess work. If I could speak Spanish I may well have been supping the delights of various solutions on the Spanish Riviera some eighteen months ago.

5. The effectiveness of our products is guaranteed by the evidence of a growing list of satisfied companies, quickly been able to reach with your offer to new customers. While this is obviously nonsense, I can’t help but applaud the rather brilliant thought process going on here. So brilliant is it that I wish to adopt it for 7 Reasons. From now on the daily brilliance of 7 Reasons is guaranteed by the number of readers we have. For those of you struggling to grasp this concept, don’t worry. I am just addressing the Spanish in their language.

6. The database is updated every three months. In addition, every customer purchasing our database of Companies provide free the first update. See, I told you there was something dodgy about this email. If I purchase the database I then have to give them an update for free. No chance, not on your nelly. Or, not on your Hernán Cortés as they say over there.

7. We will send the product in electronic format and on CD-ROM. I have long held the belief that a CD-ROM is an electronic format, but this news excites me. I’m going to whack my copy of Revolver in a bagel and listen to it on the train to Tunbridge Wells.