With scheduled gifts, you can buy Facebook gifts for your friends whose birthdays are coming up ahead of time – but Facebook won’t actually “deliver” the gift to your friend’s wall until their actual birthday.

Interestingly, however, other friends will be able to see that you are giving a birthday gift before the recipient’s birthday – perhaps a move by Facebook to subtly increase the social pressure on others to give a Facebook Gift as well.

Several Facebook application developers are focued on the birthday gifting market as well, including SocialCalendar (in depth profile), with over 2 million monthly active users, and Birthday Calendar, which sports over 10 million monthly active users.

Subscribe to Adweek

Featured Courses

Facebook MarketingBuild a fan base and grow your business on FacebookLearn more >Google AnalyticsMaster Google Analytics to build traffic and increase revenue for your brandLearn more >Content ManagementCreate, edit, and publish content using CMS platformsLearn more >Public Relations: Build Your PortfolioMaster the key documents you need to succeed in PRLearn more >See more Courses >