THE
FOLLOWING CONTEST IS INTENDED FOR VIEWING IN THE UNITED STATES ONLY
AND SHALL ONLY BE CONSTRUED ACCORDING TO UNITED STATES LAW.

STELLA ARTOIS “BON VOYAGE TO SUMMER” CONTEST - OFFICIAL RULES

1.
NO PURCHASE NECESSARY.

2.
ELIGIBILITY: The “Stella Artois ‘Bon Voyage to Summer’
Contest” (“Contest”) is open to residents of the United States who are
21 years of age or older. Employees and the immediate families of
employees of Anheuser-Busch, LLC (“Sponsor”), its affiliates and
subsidiaries, employees and the immediate families of their wholesale
distributors, advertising and promotion agencies and retail licensees,
are ineligible. By participating in this Contest, entrants agree to be
bound by the Official Rules (“Official Rules”) at
http://www.stellaartois.com/en_us/BonVoyagetoSummerContest.html. Void
where prohibited.

3.
CONTEST PERIOD: Contest begins at 12:00:00 a.m. Eastern Time
(“ET”) on September 4, 2015 and ends at 11:59:59 p.m. ET on September
12, 2015 (“Contest Period”). The Contest Period is divided into two
(2) entry periods (each an “Entry Period”) as defined in the chart
below. Sponsor’s designated official judging organization’s computer
is the official time keeping device for this Contest.

Entry Period

Start Date/Time

End Date/Time

1

09/04/15; 12:00:00 a.m.
ET

09/07/15; 11:59:59 p.m. ET

2

09/08/15; 12:00:00 a.m.
ET

09/12/15;
11:59:59 p.m. ET

4.
TWO (2) WAYS TO ENTER: (a) Facebook: Post a photo showing an
image of how you “Host Beautifully” and describe your hosting tips(s)
and how you “Host Beautifully” and use the hashtags #HowIHost and
#Contest (an “Entry”). You must be a registered user of Facebook and
follow Stella Artois on Facebook in order to enter the Contest via
Facebook. Facebook registration is free and can be obtained by
logging on to www.facebook.com
and following the online instructions to open an account. (b)
Twitter: To enter, post a photo showing an image of how you “Host
Beautifully” and describe your hosting tips(s) and how you “Host
Beautifully” and use the hashtags #HowIHost and #Contest (also an
“Entry”). You must be a registered user of Twitter and follow
@stellaartois on Twitter at https://twitter.com/stellaartois in
order to enter via Twitter. Twitter registration is free and
can be obtained by logging on to www.twitter.com and following the
online instructions to open an account.

Entries
must be in English and are limited to one-hundred forty (140)
characters in length.

If
an Entry contains additional people other than only the entrant,
please note that the one (1) person submitting the Entry under their
Facebook or Twitter account will be considered the entrant and only
the entrant is eligible to win a prize. No other person in the Entry
is eligible to receive a prize. Neither Sponsor nor its
representatives are liable for any disputes arising from or related to
the Promotion in this regard.

Limit
one (1) Entry per person per day. A “day” is defined as a twenty-four
(24) hour time period beginning at 12:00:00 a.m. ET and ending the
same day at 11:59:59 ET.

Each
Entry must be substantially different from previous Entries. If
Sponsor determines, in its sole discretion, that an entrant has
submitted two (2) or more Entries that are not substantially different
from each other, or, if the entrant submits more than one (1) Entry
per day, the entry posted first in time will be deemed the Entry and
any subsequent Entries will be disqualified.

All
Entries must be received and recorded during the Contest Period. No
other forms of entry are valid. Message and data rates may apply.
Check with your wireless service provider for details on these and any
other applicable charges. Participants are solely responsible for any
such wireless charges.

Entries
will be judged. See Rule #6 for Judging Criteria. Entries must comply
with these Official Rules. See Rule #5 for additional Entry
Guidelines. Sponsor reserves the right, but not the obligation, to
review any Entry for violation of these Official Rules and may, at its
sole discretion, reject, delete, or otherwise exclude an Entry for any
reason, including without limitation, if the Entry contains any
Prohibited Content (as defined in Rule #5) or any other commentary or
material which Sponsor, in its sole discretion deems inappropriate.

Entry cannot defame, misrepresent or contain disparaging remarks
about Sponsor or its products, or other people, products or
companies or communicate messages or images inconsistent with the
positive images and/or goodwill to which Sponsor wishes to
associate.

Sponsor shall have full right and power to copy, publish,
broadcast, display, distribute, use, edit, translate, alter, combine
with other material, reuse and adapt any or all portions of the
Entry in any way and for any purpose whatsoever, at any time, now or
in the future, in any media now known or hereafter devised
throughout the World in any manner whatsoever and for any
purpose.

Entry cannot (a) be sexually explicit or suggestive, violent or
derogatory of any ethnic, racial, gender, religious, professional or
age group, profane or pornographic, reference nudity or any
materially dangerous activity; (b) promote the excessive or
irresponsible consumption of alcohol, or promote illegal use of
alcohol, drugs, tobacco, firearms/weapons (or the use of any of the
foregoing), any activities that may appear unsafe or dangerous or
any particular political agenda or message; (c) be obscene or
offensive, endorse any form of hate or hate group; (d) contain an
image of under 21 years of age; (e) otherwise fail to comply with
the Beer Institute Advertising and Marketing Code as made publicly
available at the following online location:
http://www.beerinstitute.org/assets/uploads/BI-AdCode-5-2011.pdf;
(f) contain trademarks, logos or trade dress owned by others, or
advertise or promote any brand or product of any kind (other than
Stella Artois), without permission, or contain any personal
identification, such as license plate numbers, personal names, email
addresses or street addresses; (g) contain copyrighted materials
owned by others without permission; (h) contain materials embodying
the names, likenesses, photographs, or other indicia identifying any
person, living or dead, without permission; (i) refer to or depict
any names, logos or readily recognizable features of a retailer of
alcohol beverages (such as a grocery store, convenience store,
restaurant, bar, or any other retail location that sells alcohol
beverages);or (j) depict, and cannot itself be in, violation of any
law.

Each entrant warrants and represents that the Entry: (a) is
his/her original work, (b) has not been previously published; (c)
has not received previous awards; and (d) does not infringe upon the
copyrights, trademarks, rights of privacy, publicity or other
intellectual property or other rights of any person or entity.

Any entrant whose Entry includes likenesses of third parties or
contains elements not owned by the entrant (such as, but not limited
to, depictions of persons, buildings, trademarks or logos) must be
able to provide legal releases for such use including Sponsor’s use
of such Entry, in a form satisfactory to Sponsor, upon request,
prior to award of prize and/or naming of entrant as a winner.

Any Entry that, in the sole opinion of Sponsor, is not in
accordance with the guidelines as stated herein or on any of
Sponsor’s social media assets or the Website, or is deemed to be
inappropriate for publication is ineligible.

Incomplete, illegible, deceptive or garbled Entries are not
eligible.

Any such entrant will indemnify and hold harmless, Sponsor from
any claims to the contrary.

All
Entries are subject to Sponsor’s Digital Millennium Copyright Act
policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is
committed to respecting and protecting the legal rights of copyright
owners. As such, Anheuser-Busch adheres to the following notice and
take down policy, in full compliance with Section 512(c)(3) of the
DMCA (17 U.S.C. § 512 et seq.). If you believe any of the
Entries infringes upon your intellectual property rights, please
submit a notification alleging such infringement (hereafter a “DMCA
Takedown Notice”). To be valid, a DMCA Takedown Notice must (i)
be provided to the Anheuser-Busch designated agent (“Copyright
Agent”), as set forth below, and (ii) include the following:

·
A physical or electronic signature of a person authorized to act on
behalf of the owner of an exclusive right that is allegedly infringed;

·
Identification of the copyrighted work claimed to have been infringed,
or, if multiple copyrighted works at a single online site are covered
by a single notification, a representative list of such works;

·
Identification of the material claimed to be infringing or to be the
subject of infringing activity and that is to be removed or access
disabled and information reasonably sufficient to permit the service
provider to locate the material;

·
Information reasonably sufficient to permit the service provider to
contact you, such as an address, telephone number, and, if available,
an electronic mail;

·
A statement that you have a good faith belief that use of the material
in the manner complained of is not authorized by the copyright owner,
its agent, or the law; and

·
A statement that, under penalty of perjury, the information in the
notification is accurate and you are authorized to act on behalf of
the owner of the exclusive right that is allegedly infringed.

Anheuser-Busch’s
Copyright Agent to receive DMCA Takedown Notices is: email: trademarks@anheuser-busch.com.
For clarity, only DMCA Takedown Notices should go to the Copyright
Agent; any other feedback, comments, online purchases or other
communications should be directed to the applicable customer service
links posted on the Website. You acknowledge that in order for
Anheuser-Busch to be authorized to takedown any Content, your DMCA
Takedown Notice must comply with all of the requirements of this Section.

By submitting an Entry, you agree that your Entry is gratuitous and
made without restriction, that it will not place Sponsor under any
obligation other than as stated in these Official Rules, that
Sponsor is free to publish or otherwise disclose the ideas contained
in the Entry on a non-confidential basis to anyone or otherwise use
the ideas without any additional compensation to you. You
acknowledge that, by acceptance of your Entry, Sponsor does not
waive any rights to use similar or related ideas previously known to
Sponsor or developed by its employees, or obtained from sources
other than you.

6.
CONTEST JUDGING: Entries will be judged based on the following
judging criteria (“Judging Criteria”) by an independent panel of
judges (“Panel”) selected by Sponsor. The Judging Criteria includes:
(a) Photo depicts images of “Hosting Beautifully” and includes hosting
tips(s) and how you “Host Beautifully” that best represent Stella
Artois in a positive manner; (b) creativity; (c) originality; and, (d)
humor. For each Entry Period, the one (1) Entry receiving the highest
cumulative score awarded by the Panel will be deemed the Grand Prize
Winner for the applicable Entry Period, for a total of two (2) Grand
Prize Winners (each a “Grand Prize Winner”). Non-winning Entries will
carry forward to subsequent Entry Periods. In the event of a tie, tied
Entries will be re-judged by a new Panel based on the Judging Criteria
stated above until the tie is broken. The decisions of the Panel are
final in all aspects of the Contest. Limit one (1) prize per person.
Winners will be determined on or about September 8, 2015 (Entry Period
#1) and September 13, 2015 (Entry Period #2).

7.
PRIZE DETAILS: Grand Prize (2; 1 per Entry Period; see Rule
#3). Trip for winner and one (1) guest to the “Stella Artois ‘Bon
Voyage to Summer’ Event” in New York City, New York. Travel Dates:
September 20, 2015 – September 22, 2015. Trip consists of round-trip
coach air transportation (from gateway city nearest winner’s home),
double-occupancy hotel accommodations for two (2) consecutive nights,
ground transfers to/from airport/hotel/event and one (1) $250.00
pre-loaded debit card. If winner resides within one-hundred fifty
(150) miles of New York City, New York, Sponsor reserves the right to
substitute ground transportation or a $150.00 pre-loaded debit card in
lieu of air transportation. Winner and guest must travel on the same
itinerary and on the dates specified by Sponsor or prize will be
forfeited and awarded to an alternate winner (time permitting). Winner
and guest must comply with all travel requirements, which may include,
without limitation, presenting necessary identification (including a
valid driver’s license) at the time of travel. Travel schedules are
subject to change without notice. Winner may be required to provide a
credit card at time of hotel check-in. Any costs incurred due to
changes to the original itinerary are solely the winner’s
responsibility. Travel, accommodations and event dates/locations are
at the Sponsor’s discretion and subject to availability and change.
Debit card is subject to the terms and conditions as stated on the
debit card. Ground transportation (other than stated above), meals,
gratuities and all other expenses not specified herein are solely
winner’s responsibility. If winner cannot accept prize as specified,
prize will be forfeited and awarded to an alternate winner (time
permitting). Approximate Retail Value (“ARV”) is up to $3,450.00.
Actual value depends on city/day/time of departure.

8.
WINNER NOTIFICATION: Winners will be notified via direct
message through their Facebook or Twitter account. Winners will be
required to respond to the notification within twenty-four (24) hours
indicating whether he/she can accept the prize. If no response is
received within the time allotted, an alternate winner will be
selected (time permitting). Any alternate winner selected will also be
required to respond to the notification within twenty-four (24)
hours. Winner will be required to complete, sign and return an
affidavit of eligibility and liability and publicity release to
Sponsor or Sponsor’s representatives via email or facsimile within
twenty-four (24) hours of prize acceptance. Winner’s guest must be at
least 21 years of age as of the end date of the applicable Entry
Period and will also be required to complete, sign and return a
liability and publicity release to Sponsor or Sponsor’s
representatives via email or facsimile within twenty-four (24) hours
of prize acceptance. In the event of noncompliance within any of
these time periods, prize will be forfeited and an alternate winner
selected (time permitting). Any alternate winner selected will also
be required to adhere to the time periods described herein. Sponsor
is not responsible for suspended or discontinued Internet or wireless
phone service which may result in a potential winner not receiving
initial prize notification. Any prize notification or prize returned
to the Sponsor or its agencies as undeliverable will result in
disqualification and the awarding of that prize to an alternate winner
(time permitting). Winner may not substitute or transfer prize but
Sponsor reserves the right to substitute prize with prizes of equal or
greater value. This Contest is void where prohibited by law and is
subject to federal, state and local regulations. Taxes on prize, if
any, are solely the responsibility of the individual winner.

9.
LIMITATIONS OF LIABILITY AND RELEASE: Anheuser-Busch, LLC
(“Sponsor”), its affiliates, subsidiaries, and agencies are not
responsible for lost, late, misdirected, unintelligible, returned or
undelivered Entries, email, or for lost, interrupted or unavailable
satellite, network, server, Internet Service Provider, Website or
other connections availability, accessibility or traffic congestion,
miscommunications, failed computer, network, telephone, satellite or
cable hardware or software or lines, or technical failure, or jumbled,
scrambled, delayed or misdirected transmissions, computer hardware or
software malfunctions, failures or difficulties, or other errors of
any kind whether human, mechanical, electronic or network. Persons who
tamper with or abuse any aspect of this Contest or Website, or act in
violation of the Official Rules, or act in any manner to threaten or
abuse or harass any person, or violate the Website’s terms of service,
as solely determined by the Sponsor, will be disqualified. Neither the
Sponsor nor its agencies are responsible for any incorrect or
inaccurate information whether caused by users, tampering, hacking, or
by any of the programming or equipment associated with or used in this
Contest, and assumes no responsibility for any errors, omission,
deletion, interruption or delay in operation or transmission or
communication line failure, theft or destruction or unauthorized
Website access. Any use of robotic, macro, automatic, programmed or
like entry methods will void all such Entries, and may subject that
entrant to disqualification. Neither the Sponsor nor its agencies are
responsible for injury or damage to entrants or any other person’s
computer or property related to or resulting from participating in
this Contest. Should any portion of Contest be, in the Sponsor’s sole
opinion, compromised by virus, worms, bugs, unauthorized human
intervention or other causes which, in the sole opinion of the
Sponsor, corrupt or impair administration, security, fairness or
proper play of this Contest, or submission of Entries, Sponsor
reserves the right at its sole discretion to suspend, modify or
terminate the Contest, and determine the winner from valid,
non-suspect Entries received prior to action taken, or otherwise as
may be deemed fair and equitable by the Sponsor. Entries will be
deemed made by the authorized account holder of the Instagram or
Twitter account from which the Entry is submitted at the time of
entry. “Authorized account holder” is defined as the natural person
whose name is affiliated with the Instagram or Twitter account at the
time of entry. All materials submitted become the property of
Anheuser-Busch, LLC and will not be returned.

10.
Entrants agree (a) that Sponsor and its parent, subsidiary and
affiliated companies, and advertising and promotion agencies, and
their respective officers, directors, employees, wholesale
distributors, representatives and agents, Instagram, and Twitter will
have no liability whatsoever for, and are released and shall be held
harmless by entrants against, any liability, for any injuries, losses
or damages of any kind, to persons, including death, or property, or
rights of publicity or privacy, defamation, copyright infringement or
portrayal in a false light resulting in whole or in part, directly or
indirectly, from acceptance, possession, misuse or use of the prize or
participation in this Contest or in any Contest-related activity, and
(b) winners, by acceptance of prize, except where legally prohibited,
grant permission for Sponsor (and agree to confirm such agreement in
writing) and those acting pursuant to its authority to use his/her
name, biographical information, voice and/or likeness, and/or Entry
(and assign the Entry, which may be altered, changed, modified,
edited, used alone or with other works, as solely determined by
Sponsor) for advertising, trade and promotional purposes without
further compensation, at any times or time, in all media now known or
hereafter discovered worldwide and on the Internet without notice or
review or approval.

11.
You grant to Sponsor an exclusive, worldwide, perpetual,
irrevocable, unrestricted, royalty-free, sub-licensable right and
license to exploit your Entry in any media now or hereafter known,
without any payment or other consideration of any kind, or permission
or notification, to you or any third party, for any purpose,
including, without limitation, your Entry and any person’s property
(physical, personal, and indicia) contained therein. The foregoing
grant includes, without limitation, the right to reproduce, alter,
amend, broadcast, edit, publish, use, merchandise, license,
sublicense, and adapt the Entry in any and all media now or hereafter
known, throughout the world, for any purpose, whether commercial in
nature or otherwise, including in contexts and circumstances that
result in your Entry being associated with a particular Sponsor or
Sponsors. Accordingly, you hereby waive any objection to, such use,
distribution, reproduction or display of your Entry, and any claim for
compensation whatsoever in connection therewith. Such waiver shall
include any claim for infringement of any so-called “Moral Right,”
“Droit Moral” or similar right or interest.

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