Great cocoa for tomorrow

Working together with cocoa farmers for sustainable
cocoa cultivation
We believe that the success and future of our
business depends directly on the future of cocoa cultivation and
the cocoa farming communities. That’s why Callebaut® started the
Growing Great Chocolate program in 2012, making a bold shift to
source sustainably grown cocoa for all its Finest Belgian Chocolate
recipes. One year later we are proud to present the early results
of this program and the improvements that it is already making to
the lives of the growers and their families.

Supporting the company’s corporate social responsibility
program, Growing Great Chocolate™ aims at making cocoa cultivation
a sustainable source of income for West African growers. More
concretely, we’re working to improve cocoa crops and the earnings
of the 60 participating farmer cooperatives, uniting more than
30,000 farmers.

Growing Great Chocolate™ is a unique program since it covers the
entire range of Callebaut® Finest Belgian Chocolate. Every recipe
in the range supports sustainably cultivation of cocoa. It’s our
way to support our customers – confectioners, pastry chefs and
chefs – in responding to consumer demand for guarantees about
sustainability and origins of their products. It is the direct
connection from cocoa farmers to chefs.

Growing Great Chocolate builds on a 3-pronged
approach to drive positive change, starting from the source: cocoa
bean quality.

Growing cocoa quality
We support the cooperatives in the program and their
member farmers in growing more and better quality cocoa beans and
ensuring future crops.

Growing farmer income
Through direct partnerships with cooperatives of
cocoa farmers, and by guaranteeing a fair price for the cocoa
beans, we contribute to a better income for cocoa farmers.

Growing quality of life
Callebaut® engages in improving livelihoods for cocoa
farmer families and their access to education, health care and
clean water.