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We are a national personal finance business - Instant Finance (http://www.if.co.nz).
We operate in 18 locations throughout New Zealand and have been established in the market for 40 years.

We are launching a new part of our business, "My Home" that will sell homeware including fridges, freezers, washing machines, dryers, TV’s, computers and furniture. These items will be brands e.g. (Sony, Toshiba) as well as entry level Chinese goods. These goods will be marketed to our existing customers as well as to new customers who will come from a wider demographic than our existing customer base.

THIS COMPETITION IS TO DESIGN A NEW WEBSITE FOR MYHOME.

Target Audience
Our target market are customers who are unable to pay cash for goods, and are excluded from mainstream lenders (banks) due to credit/employment stability issues.
Their requirements are ability to get the goods i.e. they are confident they will be approved for finance and will see the proposition as easy.
Our new business - MyHome will reflect our core values – flexibility, respect and relationships.

http://www.rentnown.co.nz/ . Nice and simple. Product categories are very easy to see. Like how the picture changes in the middle of the home page. Also quite like how the top and sides of the website stay static and new pages just change the middle of the site. Very easy to navigate and understand.

Other examples of websites include:http://www.aarons.comhttp://www.colortyme.com - like the use of people and examples of benefit of using colortyme.
.
What we DONT want:
Things looking to complex. We want a simple, unclutered look.

Description de la page

I’ve listed the three pages we require together with things we would like to see on the page. These are suggestions only and if you have better ideas we are keen for you to include them in the design.

We would like to see the colour from our MyHome logo used as base colours for the website. Please also include some green from the Instant Finance brand manual that is attached.

1.Home

Should have a list of our product categories – My Laundry, My Kitchen, My Furniture, My TV, My Computer, My Mobile Phones, How MyHome Works, Help/FAQ. Please see (http://www6.rentacenter.com) for an example of how this might look. If these are two many categories. Product categories will have a drop down menu that can further split out the product categories. Page should include contact us, about us and home links We would like to see phone number 0800 999999 on the home page. Also Social Media icons: Twitter, Facebook.

We would like a button designed that says "Everyone's Approved", then underneath "for one of our flexible ownership plans" that is prominant on the home page.

2. Products Page

This should be a listing of each of the products in that category, i.e all Washing machines. Probably 6 - 8 items. http://www.rentnown.co.nz is a good example. Room for a picture, high level product details, price per week, and cash price. Also a link button for add to wishlist. We quite like how the Rentnown website puts the wishlist on the side and then allows customers to send it through with their contact details.

3. Information Page (this page will be used for Contact us//How MyHome works etc. Perhaps quite large font as our messages will be simple.
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Each page will have the MyHome logo and must also say Powered by Instant Finance [Please use attached Instant Finance logo]. This can be positioned either under the MyHome logo or on bottom of page but should be visable when each page is opened.

Other suggestions
Perhaps a testamonial section on the bottom of the home page?

Autres notes

We will ask the winning designer to create a brochure, based on the website design. The will be negotiated and paid seperately once the winning design has been selected.

Please ask any questions you have. We will come back to you as quickly as possible.

Please think about our customer demographic and how we can simply communicate our products to them.