Checkers Announces NASCAR Sponsorship

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Checkers Drive-In Restaurants, Inc., the Official Burger and Drive-Thru Restaurant of NASCAR, today announced that it is signing on as the primary sponsor for five high-profile NASCAR NEXTEL Cup Series races this season with the No. 10 MB2 Motorsports Chevrolet driven by Scott Riggs. This weekend's Allstate 400 at the Brickyard kicks off the five-race sponsorship package with Rally's® being the primary brand on the No. 10 Chevy.

"This is our first year as the Official Burger and Official Drive-Thru Restaurant of NASCAR," says Keith Sirois, president and CEO of Checkers. "Halfway through the season, Checkers/Rally's has already realized tremendous brand exposure on a national basis. [...] We have effectively integrated our sponsorships into our local, regional and national advertising messages for both consumers and franchising prospects."

In addition to this primary sponsorship, Checkers/Rally's becomes an associate sponsor of MB2's No. 01 U.S. Army Team and driver Joe Nemechek. Checkers/Rally's also retains promotional rights with MB2 for the 2006 NASCAR season.