On SkyNews: Staying Relevant in the Digital Age

During CeBit in Sydney Australia I was interviewed by SkyNews about how brands and companies can be able to stay relevant in the Digital Age.
To me, that is really a question about how you as a brand perceives change. You can try to ignore it, play the catchup game or you can choose to embrace and welcome change and get inspired by it.

All companies are challenged by the speed of change, but if you are the company that is the best at adapting to change, then you will win.