Wednesday, February 3, 2010

The "Clothing Drive"

Videos that go viral can be effective, cost-effective advertising for any company. This video is an example of that. Tim Nudd reports:

Having done the bleeped-out-obscenities thing for its obscenely popular "Swear Jar" spot (recently voted the best commercial of the last decade by Adweek readers), DDB and Bud Light (and production company Tool of North America) go for the visual equivalent in this sequel, called "Clothing Drive." Instead of adding to their Bud Light haul by swearing, here the office employees do so by stripping. The shoot must have been a bit more challenging for all involved, and it's a shame those black "censored" markings aren't quite as funny as bleeps. Still, for those who love seeing office drones in their underwear, you're in luck this Super Bowl season: You can see (and even vote for) a remarkably similar CareerBuilder spot over at this Web site.

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About Flagler Prof

Tracey Eaton, above, reports from a refugee camp in Afghanistan.Eaton is an assistant professor at Flagler College. His blogs include:Flagler Prof - most used to list student blogs, along with assorted photography and journalism blogs.Florida Daily News - a new site that will feature selected student news stories.Coquina, an online magazine created to showcase student work. Some Coquina stories will be crosslisted on Florida Daily News and vice-versa.Background on Eaton:He has been a journalist since 1983. He was a correspondent for the Dallas Morning News for 12 years. He was bureau chief in Mexico, then in Cuba. He writes a Cuba blog called Along the Malecón and contributes to the New York Times' Cuba page.The non-profit Pulitzer Center in Washington, D.C., helped finance his latest reporting trip to Cuba in 2010. Eaton is investigating Cuba's pro-democracy movement and U.S. policy toward Cuba.Eaton is also doing a journalism project on the Huaorani Indians of Ecuador.