DESCRIPTIONA complete quantitative, hard data demand and supply analysis of final human consumption in the country and product markets covered. All product markets are carefully defined so as to be comparable across all countries.3 Ultimate Holding Companies are cited in this report together with their market shares; additionally, own-label share of the market is also quoted. The market share represented by the leading companies in this report (up to 10) is 66.4%.Based on FFT's international food and drink markets database, now in its 23rd year, the report includes (see detailed Table of Contents for more):* Separate Foodservice and Retail Market data are given by volume and value, and by product and country, hence providing complete COVERAGE of the final human consumption* Up to the Top-10 holding companies by market share by product, country and region* Up to Top-100 holding companies listing by overall market share in the present markets* Own label, branded, unbranded and artisanal market sharesA unique strategic vision of the market in Austria is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables for each product provide a panorama of companies' strengths and presence.

FOR EACH AND EVERY PRODUCT COVERED IN EACH COUNTRYRetail, Foodservice and Total Historical and Forecast Demand - by volume and by value for 2009, 2013 and 2014 , as well as forecasts for 2015, 2016 and 2017Historical Trend - % growth by volume and value for 2009 - 2014.Forecast Growth - % growth by volume and value for 2015 - 2017Supply structure in each product and in each country in 2014: producer shares, own label share, branded share, unbranded share and artisanal share (own made for own sale, e.g. independent bakers).Major brands listed by country, product, holding or independent companies and subsidiaries.Company Profiles. All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the market covered is provided. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.

PRESENTATIONEstimated 10 pages.The report is produced at time of order from the updated database, and consists essentially of hard data provided in the form of flow charts and data tables.The standard PDF report delivered by e-mail can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc. Electronic Excel file can be provided by FFT on request.

For each of the products covered (listed above) and in each of the countries covered (listed above), as well as for the aggregate data for the entire market covered, the following information is provided:

*SUPPLY DATA * Definition: Company Market Shares given for the Total Market (retail, foodservice and artisanal). Updating: underlying food and drink database updated regularly, including for Mergers & Acquisitions Supplier market shares (usually up to 10 shares cited by product and in each country) Who Owns Whom: Key Local Subsidiaries of each Ultimate Holding Company Distribution Channels % Shares: Branded, Unbranded, Own (Private) Label and Artisanal (own-produced for own sale, e.g. bakers) Major Brands for the suppliers cited

*SUPPLEMENTARY ANALYSIS *- Especially important where FFT has identified more than 10 holding companies Company Market Shares and Rankings within the aggregate market covered by the report List of all Holding Companies identified for this market covered Who Owns Whom: All Key Local Subsidiaries identified Major Brands by Holding Company and Key Subsidiary

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