This econometric study covers the world outlook for breweries across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world).

This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for breweries. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

East African Breweries seeks to position itself as the leading alcoholic drinks manufacturer in Kenya and the East Africa region by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnerin...

$ 150.00

Keroche Breweries strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs and engaging in active marketing cam...

$ 150.00

DB Breweries Ltd's strategic direction over the forecast period is expected to focus on two key areas within beer: low ABV beers; and craft beers. Consumer preferences are shifting toward these areas, and DB is set to look to continue to maintain its...

$ 150.00

Asia Pacific Breweries Ltd is set to launch innovative marketing campaigns to strengthen its brand positioning. Furthermore, new product innovations are being launched, featuring local flavours. For example, its local brewery Archipelago Brewery is l...

$ 150.00

Israel Beer Breweries' main goal is to improve its share on the market by importing and manufacturing more spirits, beer and wine. The company benefits from strong market positioning due to its dominant presence in both on-trade and off-trade retail ...

$ 150.00

South African Breweries is expected to continue to focus on offering a wide range of beer and RTDs/high-strength premixes while investing heavily in marketing and new product development.Euromonitor International Local Company Profiles are a concise ...

$ 150.00

Asahi Breweries Ltd aims to increase its sales over the forecast period by strengthening its beer business through the offer of new added-value products. In addition, the company will seek to expand its alcoholic drinks portfolio through the addition...

$ 150.00

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