In addition, the television piece also took a look at the costs of doing business for supermarket owners-and, taking Public Advocate Betsy Gitbaum's lead, suggested the need for government intervention: "La defensora mencionó la importancia de obtener subsidios e incentivos para que los supermercados no cierren sus puertas." And of course, high rent is a crucial variable: "Uno los problemas que enfrentan los dueños de supermercados es el costo de las rentas."

We are beginning to see this message getting across to a wide spectrum of elected officials-and we've only just begun this campaign. The Distrusters at Vornado-evictors and public health enemies-better beware.