The blog of Jon Bolt.
UX, design & startups.

Style can't mask poor design. Equally, design can't be used as a crutch for flawed business strategies.

If your core product isn’t right, an investment in design won't prevent the inevitable. At best, it will simply provide a distraction from the larger issues you need to tackle. Instead, use every design decision as a hypothesis to better understand and adapt to the problem you're trying to solve. Otherwise, you're just making excuses.