Committee to Discuss 'Yored' Campaign

The Knesset Aliyah and Absorption Committee will discuss a campaign the Absorption Ministry ran in the U.S. urging Israelis to return home. The campaign, which stressed the dangers of assimilation in the U.S., was canceled by Prime Minister Binyamin Netanyahu over the weekend after American Jewish officials complained that the videos and billboards in the campaign were “insulting” to them and theur lifestyles.

Absorption Minister Yuli Edelstein will attend the meeting, along with officials from the Jewish Agency, the Foreign Ministry, the UJA-Federation of North America, and the Association of Americans and Canadians in Israel (AACI).