MEC hosted its ‘In or Out’ panel debate on the EU referendum at the Cannes Lions festival

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Great comments and advice from our pannelists this afternoon on their career journeys and how to create your career… https://t.co/P64FuObpYi
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Run towards the challenge and trust in the judgement of people who give you the responsibility #MECLFTL
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It doesn't matter how long you're at a company for it's about the legacy you leave behind. Leave something positive for people to talk about

21/06/2017

MEC ‘s presentation at the Cannes Lions Festival on
Tuesday afternoon, ‘Data: Human Creativity Without
Intervention’, addressed how representations of data
provided by the art and design world offer a powerful
solution to the marketing and media industries.
Taking to the Innovation Forum stage...

01/06/2017

GroupM, the world’s leading media investment group, today
announced a portfolio restructure to improve service and
delivery to clients.
GroupM is committing to the expansion of Essence, its
digital-first agency, by adding traditional media
capabilities and a larger geographic footprint to...

GroupM, the world’s leading media investment group, today
announced a portfolio restructure to improve service...

23/03/2017

17/03/2017

15/03/2017

MEC UK has appointed Emma Dibben to the newly created role
of Head of Print Brands and Media Partner Engagement, Paul
Hutchison, Chief Operating Officer, MEC UK is delighted to
announce.
The new role has been created to provide focussed leadership
of MEC’s ongoing drive towards being the most...

MEC UK has appointed Emma Dibben to the newly created role
of Head of Print Brands and Media Partner Engagement,...

09/03/2017

The Partners and other WPP agencies create new
brand campaign for global children’s charity
Global children’s charity Theirworld has launched an
ambitious campaign, created by The Partners in
collaboration with other WPP agencies, to expose the hidden
values and behavioural codes of gender...

The Partners and other WPP agencies create new
brand campaign for global children’s charity
Global children’s...

01/02/2017

23/01/2017

03/11/2016

MEC’s Stoptober campaign, to encourage people to stop
smoking for Public Health England, won a Gold award at last
night’s prestigious IPA Effectiveness Awards.
Every October for four years Stoptober challenged smokers to
quit for 28 consecutive days, backed with the evidence-based
promise that...

MEC’s Stoptober campaign, to encourage people to stop
smoking for Public Health England, won a Gold award at...

11/10/2016

MEC Manchester were delighted to be recognised as Media
Agency of the Year at the annual MPA Awards.
This accolade marks the third consecutive year that the
agency has walked away with the accolade.
In addition to Media Agency of the Year, our campaign for
MIND – #TakeOffTheTape – received...

MEC Manchester were delighted to be recognised as Media
Agency of the Year at the annual MPA Awards.
This accolade...

24/06/2016

26/05/2016

23/05/2016

MEC UK won a Silver for its work with MullenLowe Group for
The Electoral Commission at the inaugural Effie awards
ceremony in London on 19th May.
‘Loss Aversion Trumps User Apathy’ for last year’s UK
General Election played on young people’s fear of missing
out by using as many different...

MEC UK won a Silver for its work with MullenLowe Group for
The Electoral Commission at the inaugural Effie...

20/05/2016

MEC Wins D&AD Wood Pencil for World's First Sugar
Accumulator
MEC has been awarded with a D&AD Wood Pencil for its
innovative product design for Public Health England, the
creation of the world's first Sugar Accumulator.
The dynamic data visualisation tool allows...

MEC Wins D&AD Wood Pencil for World's First Sugar
Accumulator
MEC has been awarded with a D&AD Wood Pencil for...

19/04/2016

18/04/2016

08/04/2016

MEC is partnering with Advertising Week Europe
2016[http://advertisingweek.eu/] to change the face of
talent management in the industry.
As the presenting sponsor of Advertising Week Europe Talent
Track[http://advertisingweek.eu/news/article/-featured-track-talent]
on Monday, April 18th, MEC...

MEC is partnering with Advertising Week Europe
2016[http://advertisingweek.eu/] to change the face of
talent...

09/03/2016

MEC UK has triumphed at the Global Ideas awards 2016, an
internal competition created to recognise and reward the
best client work from around MEC’s global network in the
previous year.
MEC UK was awarded the Global Grand Prix for its HomeServe
campaign, ‘How a Radiator Key Unlocked a Whole...

MEC UK has triumphed at the Global Ideas awards 2016, an
internal competition created to recognise and reward...

29/02/2016

12/02/2016

08/02/2016

MEC appoints Jeremy McDonald as Organic Performance Business
Director
Jeremy McDonald has been appointed Business Director of MEC
leading Organic Performance team to help to build content
planning and activation.
Jeremy will be responsible for helping drive the evolution
of MEC...

04/02/2016

MEC has made changes to its global management team and UK
agency leadership, setting it up globally and locally to
continue to develop and thrive, Charles Courtier, the Global
CEO of MEC announced today.
Jason Dormieux takes the helm as sole UK CEO and Stuart
Bowden becomes Global Chief...

MEC has made changes to its global management team and UK
agency leadership, setting it up globally and locally...

05/01/2016

04/01/2016

02/12/2015

MEC won six awards at the DMA Awards last night, including
the Gold Award in the Best Use of Search category. The DMA
Awards celebrate the work that embodies creativity, strategy
and data-driven results.
MEC’s work with HomeServe continued its recent success,
picking up three awards on the...

MEC won six awards at the DMA Awards last night, including
the Gold Award in the Best Use of Search category. The...

27/11/2015

MEC has appointed John Clarvis to the newly created role of
creative technologist, the agency’s chief strategy officer
Verra Budimlija announced today.
The role has been created in response to the changing
definition of creativity, which no longer relates only to
ideas that run in traditional...

MEC has appointed John Clarvis to the newly created role of
creative technologist, the agency’s chief strategy...

16/10/2015

02/09/2015

20/08/2015

Today 500 staff members of MEC will fill Allianz Park
stadium, home of the Saracens, to cook and prepare meals to
feed 5000 of the capital’s vulnerable people, through a
large scale partnership with FareShare and Food@Work.
MEC’s ‘Knead and Feed’ project is the largest meal
donation event in...

Today 500 staff members of MEC will fill Allianz Park
stadium, home of the Saracens, to cook and prepare meals...

29/06/2015

02/06/2015

01/06/2015

MEC has strengthened its New Business and Marketing team
with the appointment of Claire Billings to the newly created
role of UK marketing director, Stuart Bowden, the agency's
Joint CEO announced today.
Claire will be responsible for all internal and external
communications and will be...

MEC has strengthened its New Business and Marketing team
with the appointment of Claire Billings to the newly...

28/05/2015

MEC today announces that Screwfix, the UK’s largest
multi-channel trade retailer, has exclusive sponsorship of
all Team England football matches on ITV from June 2015 to
UEFA Euro 2016.
As its sponsor, Screwfix will receive 140 seconds of
sponsorship accreditation per live game, and 80 seconds...

MEC today announces that Screwfix, the UK’s largest
multi-channel trade retailer, has exclusive sponsorship of
all...

01/05/2015

28/04/2015

22/04/2015

MEC Manchester has launched the digital campaign for BBC
Radio 1’s first official brand refresh in five years.
The “Where it Begins” campaign aims to highlight Radio
1’s role in accompanying listeners throughout key moments
during the day. The digital activation, which includes
online...

MEC Manchester has launched the digital campaign for BBC
Radio 1’s first official brand refresh in five years.
The...

16/03/2015

MEC are delighted to have retained the MBNA Limited £10
million account, after a competitive pitch. The deal
encompasses MBNA Limited’s cross-media channel planning
and buying.
As part of the deal, MEC will be focusing on delivering a
fully integrated brand and performance strategy for...

MEC are delighted to have retained the MBNA Limited £10
million account, after a competitive pitch. The...

27/02/2015

27/02/2015

13/02/2015

MEC has launched the ‘Sweeet Friends’ campaign for
McVities. The campaign will be promoted through television
advertising, on-pack promotion and a pop-up Cuddle Cafe in
Central London.
The three week television campaign started with the advert
placed in the Coronation Street break. In addition...

MEC has launched the ‘Sweeet Friends’ campaign for
McVities. The campaign will be promoted through...

11/02/2015

MEC Access and Microsoft Advertising are announcing the
launch of a new cross-platform sponsorship activation
campaign for Marriott Hotels. #ReuniteMeWith will lead on
Skype in a first of its kind to run in 13 countries, giving
English expats the chance to travel home to watch an England
game at...

MEC Access and Microsoft Advertising are announcing the
launch of a new cross-platform sponsorship...

08/12/2014

17/11/2014

13/11/2014

The North’s leading leisure airline and package holiday
specialist, Jet2.com and Jet2holidays have appointed MEC
Manchester to handle all their media and digital planning
and buying requirements.
Starting with immediate effect, MEC Manchester will be
responsible for driving both awareness and...

The North’s leading leisure airline and package holiday
specialist, Jet2.com and Jet2holidays have appointed...

05/11/2014

MEC Access has announced a major branded content partnership
between online life insurance company, Beagle Street, and
Guardian Labs. The ‘Happy For Life Project’ will run for
four months and aims to measure, inform and help people
across the UK to lead happier, healthier and more...

MEC Access has announced a major branded content partnership
between online life insurance company, Beagle Street,...

24/10/2014

24/10/2014

24/10/2014

Today MEC are celebrating taking home a total of five
awards, including a gold, two silver and two bronze, from
this year’s Media Week Awards.
MEC were delighted to win gold in the ‘Data Innovation’
category for ‘Project Black’. Project Black turns real
time planning on its head; turning an...

Today MEC are celebrating taking home a total of five
awards, including a gold, two silver and two bronze, from
this...

22/10/2014

MEC today announced two internal promotions to senior
positions within the company. Rob Lynam has been promoted to
the newly created position of Head of Trading while Emma
Dibben has been made Head of Display.
Lynam, as Head of Trading, will be responsible for leading
all the trading needs of...

MEC today announced two internal promotions to senior
positions within the company. Rob Lynam has been promoted...

09/09/2014

MEC has soared to first place in the latest Qualitative
Ranking of UK agencies from RECMA, the Research Company
Evaluating the Media Agency Industry.
The evaluation goes beyond billings, providing a detailed
overview of the media agency networks strengths and
weaknesses which are evaluated...

MEC has soared to first place in the latest Qualitative
Ranking of UK agencies from RECMA, the Research...

28/08/2014

05/08/2014

23/07/2014

MEC Access has managed and negotiated a deal which will see
Screwfix, leading multi-channel tool and supply retailer,
“recognised as where the trade buys” continue as the
broadcast sponsor of The Football League coverage on Sky
Sports for the 2014/15 season.
Using similar idents to last...

MEC Access has managed and negotiated a deal which will see
Screwfix, leading multi-channel tool and supply...

03/07/2014

02/07/2014

01/07/2014

MEC has made two senior appointments within the agency’s
Organic Performance division with the additions of Simon
Jones as Campaign Director and Jowita Blak as Director.
Simon will oversee the Organic Performance campaign team and
activate strategies for some of the agency’s largest
accounts....

MEC has made two senior appointments within the agency’s
Organic Performance division with the additions of...

01/07/2014

MEC’s Head of Mobile, Jide Sobo has been chosen to join
the UK Board of Directors for Mobile Marketing Association
(MMA), the leading global trade association for the mobile
industry.
The board is drawn from the marketer, agency, media owner,
tech enabler, research and Telco communities...

MEC’s Head of Mobile, Jide Sobo has been chosen to join
the UK Board of Directors for Mobile Marketing...

24/06/2014

23/06/2014

22/06/2014

MEC has launched its 2014 Wimbledon campaign for evian, now
in its seventh year in partnership with the All England
Tennis Club as the iconic tournament’s Official Water.
The campaign centres around #LetsPlay, an embodiment of
the Live Young spirit, and showcases youthful-themed
branded...

MEC has launched its 2014 Wimbledon campaign for evian, now
in its seventh year in partnership with the All...

20/05/2014

MEC Manchester has launched a new multi-channel campaign for
First Great Western, the campaign includes a media-first
partnership with The Evening Standard/London Live. The
‘Be A Great Westerner’ campaign will run across the
South West including activity in London, Bristol, Bath,
Cardiff,...

MEC Manchester has launched a new multi-channel campaign for
First Great Western, the campaign includes a...

09/05/2014

08/05/2014

07/05/2014

MEC UK has been awarded a Gold accreditation from the IPA
for its outstanding professional development programmes for
the fifth year running. IPA also awarded MEC’s Head of
Analytics & Insight, David Fletcher, with a Fellowship in
recognition of exceptional and prolonged contribution to...

MEC UK has been awarded a Gold accreditation from the IPA
for its outstanding professional development programmes...

01/05/2014

MEC is working with Morrisons to launch its brand new
“I’m your new cheaper Morrisons” repositioning with a
multichannel marketing campaign spanning print, digital, TV,
outdoor and sampling.
The activity aims to use media to deliver a seismic shift in
customers’ perception of the brand. To...

MEC is working with Morrisons to launch its brand new
“I’m your new cheaper Morrisons” repositioning with...

08/04/2014

27/03/2014

25/03/2014

MEC Access has brokered a multi-faceted partnership between
Classic FM and Beiersdorf for NIVEA Vital, a leading
anti-ageing skincare range.
The partnership is designed to build a solid relationship
with NIVEA Vital’s core audiences across radio, press,
digital and at key live events during a...

MEC Access has brokered a multi-faceted partnership between
Classic FM and Beiersdorf for NIVEA Vital, a...

17/03/2014

MEC Access, the leading partnerships and content
agency launched the first phase of its activation programme
for the Marriott London Sevens rugby tournament, which takes
place on 10-11 May 2014, for their client Marriott Hotels
International.
The campaign, entitled ‘Brilliant 7s’ and created...

MEC Access, the leading partnerships and content
agency launched the first phase of its activation programme
for the...

07/03/2014

28/02/2014

28/02/2014

MEC today named Stuart Bowden and Jason Dormieux as joint
CEO of MEC UK. In addition, Sarah Hennessy has been promoted
to Managing Director and Paul Hutchison has been named
Deputy Managing Director.
The announcement was made by Tom George, Chairman of MEC UK
and Northern Europe.
The...

MEC today named Stuart Bowden and Jason Dormieux as joint
CEO of MEC UK. In addition, Sarah Hennessy has been...

12/02/2014

03/02/2014

03/02/2014

MEC will launch the £12 million campaign digitally with a
world exclusive of the creative on the highly successful
Jaffa Cakes Facebook page on the 2nd February. This will be
followed by the TV launch of the first 30 second ad on 3rd
February with a 20.45 roadblock across ITV1, C4, Five, More
4...

MEC will launch the £12 million campaign digitally with a
world exclusive of the creative on the highly...

27/01/2014

20/01/2014

15/01/2014

MEC Access has appointed Brianne Ehrenkranz as its new head
of event partnerships.
Brianne will be responsible for organic growth and new
business development within MEC Access Event Partnerships,
the specialist arm of MEC Access which focuses on creating
and activating successful partnerships...

MEC Access has appointed Brianne Ehrenkranz as its new head
of event partnerships.
Brianne will be responsible for...

01/02/2013

28/04/2017

MEC was last night awarded a Wood Pencil at this year’s
D&AD festival, for its work for Public Health England and
its Sugar Smart app.
This major campaign about the dangers of too much sugar was
focused on the creation of a new phone app for parents,
which helped to raise awareness of the...

MEC was last night awarded a Wood Pencil at this year’s
D&AD festival, for its work for Public Health England and
its...

24/02/2017

10/02/2017

23/12/2016

2016 highlights:
Over £250 million in billings won in pitches 24 Golds won
across a breadth of awards, including IPA Effectiveness,
Media Week, Campaign Media, and a D&AD Pencil Agency
credited with "full-service behaviour" and initiatives that
"stand out from rivals"
MEC UK has rounded off...

2016 highlights:
Over £250 million in billings won in pitches 24 Golds won
across a breadth of awards, including...

27/09/2016

Mark Stubbs, Group Operations Director, MEC
We know more about people than ever before. Through the data
we receive from mobile devices, we know where they’ve been
and where they go. And this brings a wealth of opportunities
to retail marketing.
Location data has a big impact on three areas:...

Mark Stubbs, Group Operations Director, MEC
We know more about people than ever before. Through the data
we...

24/03/2016

MEC Access picked up two awards at the 22nd UK Sponsorship
Awards, held at the London Marriott Hotel last night.
Having been short-listed in eight categories, MEC picked up
the top prizes for Royal Navy “SuperSubs” campaign in
the Best Print and Radio Sponsorship category, while...

MEC Access picked up two awards at the 22nd UK Sponsorship
Awards, held at the London Marriott Hotel last...

12/02/2016

10/02/2016

29/01/2016

MEC Manchester scoops double win at the Northern Digital
Awards
MEC Manchester achieved success at last night’s Northern
Digital Awards in Leeds, with the agency winning two awards.
The Manchester team won Best PPC Campaign for its work for
The Gym Group, triumphing against seven...

22/12/2015

MEC continues its run of industry accolades with the news
that Richard Bartlett, John Clarvis, Susanna Cousins and
Scott Brenman have achieved the Excellence Diploma from the
IPA, with the agency taking home more distinctions and
credits than any other agency in the UK.
The Excellence Diploma...

MEC continues its run of industry accolades with the news
that Richard Bartlett, John Clarvis, Susanna Cousins...

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MEC hosted its ‘In or Out’ panel debate on the EU referendum at the Cannes Lions festival

27/06/2016

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MEC hosted its ‘In or Out’ panel debate on the EU referendum at the Cannes Lions festival on Thursday evening, as the country went to vote and the UK, Europe and the rest of the world awaited our fate.

MEC’s panel, comprising international advertising, media and communications experts, were asked to analyse the impact of the potential outcomes of the vote on the creative industries ahead of the result. Their views reflected those of the majority of the advertising industry in being opposed to the impending Brexit.

O’Donnell agreed that the referendum has served to polarise Britain, which was reflected in the 51.9%:48.1% result in favour of Brexit. “I think it has exaggerated views on both sides. I’m concerned about the implications for Britain,” he said. The implications of an out vote for our industry, meanwhile, are far reaching. Jason Dormieux is concerned that the Leave vote will also impact support industries such as production and tech, who may choose to go to Amsterdam, Paris or elsewhere, instead of London.

The Remain campaign was criticised for a lack of direction and poor information. Duan Evans said: “The leadership didn’t understand the size of the discussion and really didn’t have the right insights, particularly about young people. David Beckham’s statement was, actually, really powerful, just a little late.” O’Donnell pointed out that the Remain camp failed to pick up on at least one winning argument – that when we have diversity we tend to get to better decisions.

Duan Evans agreed that a lot more could have been done by the creative industries to clarify and temper the issue for the public. He said that the right people should have been brought in earlier to create useful creative work.

However, all of the panelists agreed that, in the future, the EU would benefit from a more unified approach across its member states. Jason Dormieux said: “We have a situation where countries are supporting some countries more than others. I think we can do more to create a workable political union across the EU.”