Trigger Mail

Triggered Email Marketing: Give it a Shot

Triggered Email Marketing is underutilized by email marketers around the world – much to the detriment of their businesses, cash flow and even their customers! The proper usage of triggered email marketing does not result in clogging a customer’s inbox full of irrelevant questions, statements and information – that’s what Facebook is for.

Read on to find out the stats behind the claims and how you can use triggered email marketing to improve your results today!

Why and How Does Triggered Email Marketing Work?

Triggered email is sent when a customer performs a pre-determined action with your company (orders a product, sends an email, browses a product). We’ve all encountered them at one stage or another – whether it’s a confirmation email or a forgotten password email. That’s why it’s such a great idea to use them for your marketing efforts!

The correct use of Triggered Email Marketing allows email marketers to get creative.

Think about it, if the recipient is expecting the email because of an action they initiated themselves, you’re not only emailing an invested party, but you also have a vital piece of information on the party you’re emailing – their interest in a specific product, service or action.

Real-time triggered emails sent via an autoresponder perform well because they are immediately relevant and the customer expects them. Usual promotional email is unexpected and often not relevant to the consumer’s current state of mind.

Triggered Email Marketing Shotgun Stats

The open rate for triggered emails are over 400% higher than email newsletters

In the SharpSping Mail + application, you are able to create your own triggered events to send your mail out or select from a pool of commonly used triggers – it’s that easy!

Check it out, give it a try through SharpSpring Mail + and let us know how it goes!

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Author: maryka.burger

Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.