I had a great start to the first day of June. It included a road trip, donuts, coffee, and online marketing optimization. This morning Optimize author Lee Odden and I made the trip to Redwood Falls, MN to speak with the marketing savvy people in the area.

My Favorite Tweets:@sarahkuglin: I’m not sure if I’ll be able to sleep tonight, so excited for Social Media Breakfast – Redwood Area with @leeodden tomorrow #smbredwoodarea

Sarah Kuglin worked tirelessly to organize this event, and even contacted me to make sure that she was pronouncing Lee’s last name correctly (you would be surprised how often it’s pronounced wrong). It’s because of people like Sarah that we are able to travel to different corners of the state, U.S., and worldwide. Her passion for the subject and eager attitude to help educate those around her is refreshing.

I found it interesting that during Lee’s presentation every eye was glued to the front of the room. Each member of the audience was soaking up as much information as they could, in the seemingly short hour Lee was sharing the notion of the convergence of SEO, Social Media, and Content Marketing. Lee’s presentation provided a great deal of information to the audience about taking a holistic and customer-centric approach to online marketing.

Key Nuggets & Questions

Facts tell. Stories sell.

What are you optimizing for?

What do your customers care about?

Who are your best customers?

Who are your worst customers

Understand your customer’s consumption preferences.

What is your unique selling proposition?

How can you get more value out of your content by repurposing?

Anything that can show up in search results can be optimized

if you’re not trying to hide it, you should optimize it.

Thank you again to everyone who attended Lee’s Optimize presentation at Social Media Breakfast this morning. We hope that you learned something, had the chance to speak with like minded people, and found practical tips that you can use to augment your existing online marketing strategy.

Comments

Thank you Lee and Ashley for coming out to Redwood Falls, MN for our Social Media Breakfast – Redwood Area. Lee your story of being from a small town in Central MN really helped us relate and was very inspiring. We learned how our small businesses and organizations can compete with the big companies by using content the right way; by optimizing. Not to mention your examples were spot-on! Everyone is very excited to read the Optimize book and use the tools you provided to do a better job of optimizing our digital presence, and to optimize everything we do!
Thanks again!! Sarah

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