Google’s Truth or Unintended Consequences

SEO Book has a great provided a great summary of how web publication and monetization strategies have been shaped by the intended and unintended consequences of Google’s algorithm changes. While the timeline is a little confusing, the milestones are an excellent summary of how the web has evolved since 1999.

It is not clear if Google is deliberately picking the winners and losers as they react to the world they have wrought or why Richard Rosenblatt seems to come out the winner each time the relevancy team decides what is Truth and who suffers the consequences. As always, Aaron is thoughtful, provocative and one of the few visionaries who can see the opportunities provided by each iteration of Google “truth”.

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Intent Focused SEM

SEO and Pay Per Click landing pages should almost always be designed with the same content and the same layout because search engines reward on-page and on-site factors by trying to emulate human users as they crawl the page and navigate the