PURCHASE, NY, Feb. 4, 2013 /CNW/ - Pepsi unveiled the first-ever
crowd-sourced Super Bowl XLVII Halftime Show introduction, which
starred hundreds of real fans from around the U.S. by using a unique
editing technique called "object replacement animation." The first-of-its-kind video used more than 500 frames of beautiful,
high-definition photos submitted by real Pepsi and Beyoncé fans, which
were submitted over the past 4 weeks. The video, which aired on CTV in
Canada, welcomed Beyoncé to the stage for the Pepsi Super Bowl XLVII
Halftime Show in a way that only Pepsi could deliver, creating a true
"Live for Now" moment.

In addition, Pepsi will extend the Super Bowl fan experience online and
for the first time ever, the entire halftime performance is available
at www.pepsi.com and will remain on the site for one month. Fans who want to get a
closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show
introduction can view a special frame-by-frame version of the video at www.pepsi.com/halftime.

"Pepsi is thrilled with the overwhelming response and engagement of our
fans in creating this year's introduction video," said Angelique
Krembs, Vice President of Marketing, Pepsi. "We wanted to say thank you
to all our fans by sharing these great performances with them online.
We look forward to once again offering fans the chance to get closer
than ever to all of the action."

Pepsi and Beyoncé invited fans to help make this year's Pepsi Super Bowl
XLVII Halftime Show one of the most memorable and compelling shows
ever. Pepsi received more than 120,000 submissions from consumers in
hopes of being selected, and chose hundreds of photos for the
introduction. The video was created for Pepsi by Mekanism (San
Francisco and New York).

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more
than $65 billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail sales. Our main
businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola -
make hundreds of enjoyable foods and beverages that are loved
throughout the world. PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also, means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging
volume; to provide a great workplace for our associates; and to
respect, support and invest in the local communities where we operate.
For more information, please visit http://www.pepsico.com