Insight Report June 19, 2017

China: Alibaba

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Insight Report

Elevating its online marketplaces with innovative video, social, and livestreaming features, Alibaba blurs the line between e-commerce and digital media in China. With engaging digital promotions, data-driven customer relations, and a range of omnichannel capabilities, the world's largest e-commerce company continues to attract new brands to its Tmall platform.