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Caesar's
aid Sobion, noting
nks to social media it is easier now
n ever to market a brand.
ping an event as a brand is important,
ed, as it makes it easier for them to ex-
tside of Trinidad.
h all businesses, staging an event has its
es. All four men agreed that getting ap-
venues is a problem.
g a venue to tie into your concept is a
e," stated Wattley.
ere lucky to get Lara (stadium) twice,"
interjected.
er challenge is the rising cost of every-
year the budget goes up and it is not in
with ticket prices. Patrons studying what
k the ticket prices ought to be and the
roviders studying costs and we stuck in
le," added Wattley.
r part of those costs, they said, is the
ure for police officers and fire officials
appointed by the court when they go for
censes.
ear, they said, the number of officers in-
and the promoters have to pay for each
ssigned.
val is one time there is a high flow of
verybody eating a food. It's a hustle,"
stated.
e the challenges, the satisfaction of the
makes it all worthwhile to the four guys,
om are in their 30s.
ng feedback from patrons, sometimes
ike a god," said Sobion, who left his nine-
marketing to work full time a Caesar's
neral. Wattley too left his job in the oil
to work full time as an events architect.
e future, both teams are looking at ex-
For the Illusions team, Port-of-Spain is
orizon while Caesar's Army is looking at
growth.
's Army is celebrating ten years this
e Illusions is eight years old. Passion and
k, they say, is the recipe for success.
respect the few who stayed in the
ot of people get in the promotions busi-
ed on glamour. Persistence has been a
hing in this industry. Some people do a
s and never do it again," said Sobion,
its his father, former Attorney General
bion for ensuring he did his events with
about passion," said Clarence. "If I didn't
I would do it. It's good to see something
from scratch become successful."
Larry Clarence
+
Damian Baboolal