With a wealth of experience in celebrity event production and professional athlete representation, William Ekeroth is President of Dallas-headquartered Axxis Sports & Entertainment.

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The Leather and Laces party has undoubtedly been one of the hottest Super Bowl Weekend events around for the past nine years. Leather and Laces is host each year to over 2,000 guests, and tickets for both nights never fail to sell out. In this popular event showcasing fashion, style, and sexiness, celebrities come to flaunt their flashy outfits and toned bodies to the music of some of the world’s best DJs.

For the last three years, the Leather & Laces Hottie of the Year contest has proven a high point of the party, with over 1,100 submissions in its first year alone.

With the hosts for 2012 including Jenny McCarthy, Carmen Electra, Jenni Farley JWoww, Holly Madison, Bridget Marquardt, and Kendra Wilkinson, the event is set to be held on the Terrace of Regions Tower in stylish downtown Indianapolis. The entertainment is always a key feature of this party, and this year’s lineup includes Cirque USA, mentalist Jim Karol and DJ Avi, DJ Automatic, and DJ Michael Jerome.

About: William Ekeroth is President of Axxis Entertainment & Sports. The Leather and Laces event was created by William Ekeroth’s company in 2003.

Held May 21–22, 2012, the Third Annual Texas Celebrity Shootout was hosted by celebrity golfer John Daly. Attended by a star-studded selection of guests, including Donald Driver, Michael Downs, Leon “Big Cat” Lett, and many more, the event effortlessly rivaled the previous year’s count of over 30 celebrity and former NFL-player participants.

The event, held at the NFL-themed Cowboys Golf Club, kicked off with a red carpet VIP party, followed the next morning by the Celebrity Golf Tournament in an impressive visual setting that displays the historical achievements of the Dallas Cowboys.

The Texas Celebrity Shootout donated a portion of its proceeds to John Daly’s charity, The John Daly Foundation, which gives support to several charities, including the Make-A-Wish Foundation and Avon Walk for Breast Cancer among many others.

About: William Ekeroth is President of Axxis Sports & Entertainment. The Annual Texas Celebrity Shootout is just one event organized by his company. Other events William Ekeroth’s company has organized include the Dallas Hoopsters vs. the San Francisco Gold Celebrity Weekend in 1996 and the annual Leather and Laces Super Bowl Party, both featuring A-list celebrity hosts.