THE NEW YORKER 95 Q Á OLD GOL D VOTE D BEST 4 Worlds TASTE TESTERS By ROBERT RIPLEY, Himself "Believe it or not . . . these men together earn over a quarter of a million dollars yearly. . . on their sense of taste alone! "They are expert coffee tasters . . . th world's Supreme Court on taste matters. . . and they have just put OLD GOLD through the toughest test any cigarette has ever faced! '" At my request, they sampled each of the four leading cigarettes with names concealed. " I was impressed when 0 LD GOLD won. I was stunned when I looked at the final score. ' Believe it or not, the keenest judges of taste the whole world knows picked OLD GOLD two to one over its nearest rival!" ..; ":3:Sì\ irr .... . M fÄ1 I ;f::: '....' ;j .. m @ , t: # - kYJ '\.< ' .:.::" :.:... i .) . . @ ''''11<:> .!!l :;; No-t a COUGH a . f4/t