TORONTO, ON – Loblaws and Ontario Craft Brewers have announced details of a new program that will have certified beer professionals on-site at select Loblaws and affiliated stores to assist customers with their beer selections.

Co-presented by Beerology and the Cicerone Certification Program, the promotion will run on Fridays, Saturdays, and Sundays in June, and will feature beer experts who will be able to guide shoppers toward the best beer choices for food pairings, gift giving, or just general enjoyment.