My NY resolution for 2016 was to get back to posting on my blog once a week, after it became increasingly neglected over the last year or so. Here's the first off the block, on brand storytelling and how to improve the focus of your content.

Last year, I wrote an article that was highly critical of social media automation (or rather the overuse of it). On the other hand, Jeff Bullas has built a highly successful following and business that is totally reliant on social media automation. So what should two chaps do when they have a disagreement?

My presentation from yesterday's ATC conference in Sydney is now online. How story is actually the language of the brain and why marketers should think about how every brand communication fits into the story.