Hublot Becomes Official Timekeeper of the New York Giants

Watch Time

Hublot’s connection to European football — AKA soccer — has been well-documented, from its partnerships with iconic clubs like Manchester United andBayern Munich, to its launching of watches commemorating the FIFA World Cup. This week, however, the brand scored a marketing coup in the world of American football, becoming the official timekeeping partner of the NFL’s New York Giants, and launching a limited-edition watch dedicated to the team nicknamed “Big Blue.”