Hit games get big discounts on Black Friday, depending on how new the games are

November 17,2018 00:10

For many video game fans, Black Friday is an opportunity to snag some of the biggest, newest and most-hyped games of the year at deep discounts from the usual full retail price of $60. This year's early Black Friday ads are already touting price cuts ...

For many video game fans, Black Friday is an opportunity to snag some of the biggest, newest and most-hyped games of the year at deep discounts from the usual full retail price of $60.This year's early Black Friday ads are already touting price cuts to half off or more, but the discounts often depend on timing: The earlier in the year a game was released, the more likely it is to be deeply discounted on Black Friday. Newer games, by contrast, are still riding high on their release popularity, and get shallower discounts -- or none at all.The price of the August release EA Sports' Madden NFL 19, for example, will be slashed down to $30 on Black Friday at Target, Best Buy and Walmart. Call of Duty: Black Ops 4 from Activision, meanwhile, was released in mid-October and is coming down as low as $40 at Walmart and $45 at both Target and Best Buy. Games that have been out even longer and see their popularity dwindle as new games take the gaming community's attention can go even lower.Other major titles considered to be great gets for gamers are Sony's critically acclaimed God of War, which came out in April, at $25; EA Sports' FIFA 19, released in September, at $30; the Destiny 2 Forsaken Legendary Collection from Activision at $30 to $35; and Ubisoft's Assassin's Creed: Odyssey, released in October, for $30.The big question on the minds of many shoppers is what price drops retailers might offer on the newest games. Many of the biggest releases of the year come just ahead of the holidays in late October and November--meaning that it's not always clear just how much those popular new games might be discounted.