A Gap In Perspective

What’s going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase.
To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head.

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

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AdPulp.com offers an inside look at topical issues in brand communications, plus an eclectic sampling of creative output from around the world.