Best of Romagna has been created by TotemTourism - a sustainably-oriented commercial destination initiative that creates, develops and markets for tourism destinations that wish to release extra revenue and extra control of visitor activity to real local stakeholders and more benefits for visitors. It aims to generate visitor activity that:

Assists in developing sustainable local visitor economies with financial benefits and employment and business opportunities for local people.

Cherishes, showcases and adds value to local tangible and intangible cultural heritage in particular food and drink, art and architecture, music, dance, traditional crafts, markets and fairs and language.

Uses the visitor activity to assist in the development of sustainable social integration.

Identifies, cherishes and showcases local environments and creates opportunities for visitors to experience and benefit from them - for the benefit of the communities' environmental heritage.

Formed in 1992, TotemTourism has worked for the World Bank, United Nations Environment Program, European Union, United Nations World Tourism Organisation, and entrepreneurs all over the world to create and develop sustainable tourism projects.