30 August 2014

By now, it was European brands dominating. Then once GM Opel went, VW and three French marques battled it out. The year with the most sales was 2011 with 572,200 and the lowest was 2003 with 458,800.
2013 finished with 486,100 so that was 86,000 units down in two years. 2014 should see things improving economically and car sales up.

The extreme right column is the percentage the top 4 got and that ended up a low 35%. That shows how well spread car sales are here. No brand is far ahead of the others.

Yr

1st

Sales

%

2nd

Sales

%

3rd

Sales

%

4th

Sales

%

%

2000

VW

63.6

12

Ren

56.5

11

Opel

53.9

10

Peug

53.2

10

44

2001

Ren

61.3

13

VW

58.6

12

Peug

52.1

11

Opel

50.7

10

46

2002

Peug

53.1

11

Ren

51.3

11

Citr

48.8

10

Opel

48.0

10

43

2003

Peug

54.2

12

Ren

52.7

11

Citr

50.3

11

Opel

47.1

10

45

2004

Ren

55.8

12

Peug

53.4

11

Opel

50.1

11

VW

50.1

10

43

2005

Peug

52.9

11

Ren

51.8

11

VW

50.1

10

Opel

48.8

10

42

2006

VW

56.5

11

Citr

55.4

11

Peug

52.4

10

Opel

52.1

10

41

2007

VW

55.7

11

Peug

51.8

10

Citr

50.1

10

Opel

49.3

9

39

2008

VW

53.2

10

Peug

52.9

10

Citr

53.2

9

Ren

49.0

9

38

2009

Ren

46.8

10

Peug

44.7

9

Citr

42.5

9

VW

42.5

9

37

2010

Ren

58.3

11

VW

53.5

10

Peug

52.6

9

Citr

48.6

9

39

2011

VW

61.9

11

Ren

61.5

11

Peug

48.7

9

Citr

45.6

8

38

2012

VW

52.1

11

Ren

46.0

9

Peug

39.9

8

Citr

37.2

8

36

2013

VW

50.1

10

Ren

45.7

9

Peug

38.8

8

Citr

33.9

7

35

Data source: Febiac.
For other decades click on the years: 1980-89, and 1990-99.

29 August 2014

Looking through statistics like this gives a feel for a brand. It's recent history is an important part where it is today. So let's look at the chart below by model. I had to knock a zero off the model numbers to fit the chart in. The model sales figures are in hundreds, the total figure thousands.

200: This super-mini series was made up of the 205 and 206 models in 1998. The 207 arrived in 2006 and the 208 in 2012. The 301, a model made for emerging markets is based on the 200 series and it was added in 2013. Clearly this has been the volume model for Peugeot since 1999 when the 206 hit its stride.

The Peugeot 208. 334,400 were sold in 2013

300: The 306 small car was a top seller back in 1998, the 307 made its debut in 2001 and the 308 in 2007. The 408, another model made for developing markets is based on the 308.

3000: Peugeot uses an extra zero to denote a crossover model. The small sized 3008 was launched in 2009 and has proved a success for the company.

500/600: The 500 range was superseded by both the 400 and 600 ranges, but I have put them with the latter as that seems the better fit for this executive model. Back in 1998, the 504 and 505 were still trickling out even while the 605 was coming to a close. Often French car makers keep older versions going. Then in the early 2000s, a few 504 cars supported the main selling 607. Then in 2011, the 508 arrived to take over.

2000: The 2008 mini crossover has only just arrived and has taken the place of the 208 wagon.

100: These tiny city cars were named the 106 in 1998, and after a year's gap, the 107 appeared. The 107 is a badge engineered car along with Citroen and Toyota models to save costs.

5000: This compact MPV was introduced in 2009 with modest sales.

4000: The 4007 compact SUV was the same as the Outlander model made for Peugeot by Mitsubishi. It was replaced by the 4008 in 2012, again made for them and the same vehicle as the Mitsubishi ASX. I think it's a good idea. Not a big seller however.

RCZ: A small sports car made by Magna Steyr in Austria in limited numbers. It could be defined as a halo model, drawing attention to the brand in a sporty and fun way.

800: Back in 1998 the large MPV was known as the 806, and was made at the same plant as the re-badged Citroen, Fiat and Lancia models. Since 2002 the 807 replacement along with the Citroen were not so identical as the Fiat and Lancia equivalents.

iOn: Another Mitsubishi made model, identical to the i-MiEV. A very small seller.

400: The 405 model was in run-out mode back in 1998, with the replacement 406 in full swing. The the 407 came in 2004, yet the 405 continued in developing markets. The 405 then outlived the 407, only to be beaten by sanctions against Iran forcing its demise for 2013. The 400 range has been replaced by the 508, which I grouped with the 600 range.

1000: The 1007 was a quirky mini MPV, the first to use the extra zero. It didn't last long and wasn't successful.

Yr

20

30

300

50/60

200

10

500

400

RCZ

80

iOn

40

100

Tot

98

198.2

375.9

-

21.9

-

274.9

-

-

-

19.8

-

264.1

-

1253

99

573.2

316.2

-

12.1

-

136.2

-

-

-

22.3

-

265.4

-

1424

00

737.4

278.8

-

29.3

-

137.5

-

-

-

22.4

-

316.9

-

1522

01

820.1

433.1

-

42.7

-

112.4

-

-

-

20.0

-

272.1

-

1700

02

843.9

550.0

-

30.3

-

69.5

-

-

-

14.8

-

249.5

-

1758

03

816.5

574.5

-

24.7

-

35.9

-

-

-

35.1

-

227.1

-

1714

04

798.8

581.2

-

18.8

-

-

-

-

-

32.1

-

371.9

1.0

1803

05

677.3

520.4

-

19.1

-

31.7

-

-

-

27.5

-

442.1

53.8

1718

06

775.6

447.0

-

10.5

-

98.7

-

-

-

24.2

-

343.0

34.1

1699

07

828.4

451.6

-

7.5

-

104.4

-

6.3

-

21.1

-

270.3

18.6

1690

08

760.6

432.4

0.4

3.9

-

106.5

-

13.7

-

13.5

-

294.2

11.0

1625

09

781.9

345.7

59.5

1.9

-

118.6

14.0

9.4

0.1

7.1

-

274.2

5.2

1612

10

825.9

317.3

129.6

2.4

-

111.9

73.4

8.4

16.6

5.7

-

330.7

0.1

1822

11

742.3

350.1

135.0

124.2

-

92.1

72.3

7.4

18.8

6.3

2.4

273.2

-

1824

12

573.5

367.4

108.3

121.7

-

76.4

52.5

12.0

11.1

4.5

2.9

110.7

-

1441

13

538.5

339.7

140.6

89.5

74.4

57.7

44.4

9.9

9.2

2.8

0.5

-

-

1307

Data source: Thanks to PSA.

Going from 1998 to 2013, sales didn't vary much. The recent loss of 405 sales had an impact as did the lack of presence in many parts of the world, especially only modest sales in China. They are working hard to redress that. Overall, you can see that Peugeot has not progressed as it could have in the time shown above.

28 August 2014

The 1990's were very settled for the major car brands, with only four logos sharing the top 4 places, with the exception of 1999. The decade started strongly with sales well over 450,000 per annum, but then hit a bump mid-decade and fell away to as low as 358,900 in 1995. Belguim went through it's worst recession since WWII. Things then improved and by 1989 489,600 cars were sold, the best ever up until that time.