I can follow twice that on twitter and not feel swamped. (In fact, I’d go so far as to say twitter is the only form of social media that I use heavily [among podcasts, blogs, and a lil’ MySpace here and there] that does not stress me out due to volume. And given its focus on the present tense (‘what are you doing?’) in tweets, the user experience at twitter becomes extremely refreshing.

For a company intending to use twitter in its marketing, this is a wonderful relationship to develop with its audience.

p.s. And while comparing twitter to podcasts and blogs (my personal trifecta of gotta-get-it-daily), twitter’s the only one that doesn’t come off pedantic. Some blogs and some podcasts can come off pedantic, which really ruffles my feathers — nothing worse than being preached to by the Sr Editor of Creative Screenwriting about how misunderstood Lions for Lambs was. Twitter doesn’t have that vibe for me. Major bonus user experience.