Promoted Pins to Spread on Pinterest

By

Yoree Koh

Dec 29, 2014 6:54 pm ET

Pinterest users may soon be seeing more advertisements as they surf around the visual bookmarking site.

On New Year’s Day, Pinterest will open up its trial advertising program to all brands. For users, this means it’s more likely they will see pins of food recipes or coffee tables that were paid for as they browse and scroll through categories like food and drink and home décor.