StorageDNA has introduced eight turnkey bundles with the StorageDNA Evolution technology with LTO-5/LTFS archive and synchronization for rich media workflows. Tridib Chakravarty, C.E.O. of StorageDNA announces “With the introduction of open source LTFS, StorageDNA has created a usable archive and automated back up allowing editorial, graphics, audio the seamless ability to develop simple archive and retrieval workflows. By introducing the D-100, X and N Series, our clients can now get a StorageDNA Evolution with LTO-5 turnkey solution with the entry pricing under $8,000. We found that our resellers and clients were looking to have one company bundle and support cost competitive turnkey work flow solutions. DNA Evolution has made efficient archiving cost effective.”

Mike Cavanagh, President of Key Code Media (a west coast video integrator and reseller) states “DNASync allowed clients to nearline their Avid and Apple Final Cut projects on lower cost disks. DNA Evolution utilizing LTFS now allows for an exponentially scalable archive solution on a secure and robust medium. Our clients are constantly running out of storage limiting their capacity to run multiple projects while awaiting approvals on other jobs. DNA Evolution now allows archiving up to 1.5 terabytes which equals 15 hours of HDCam footage. The cool aspect is the automation and process rules for ease of use and integrity of the back up where any creative editorial suite can easily deploy within their business.”

N-Series are configurable for end user needs and designed to connect with end user tape hardwareFor further information or a demonstration, please contact Key Code Media at 818-303-3900, 206-728-4000, 310-401-6700, 415-221-0300 or 949-757-0303. (www.keycodemedia.com)

Key Code Media is proud to relay the latest information from Assimilate. Although there were two recent shifts within Assimilate where Tony and Lucas both left to pursue career changes, Assimilate quickly secured new employees and with the strong growth, we foresee a great year helping our clients invest in Scratch and RED workflows.

Latest SCRATCH Version Includes Support for RMD, REDGamma2, and REDColor

The company also experienced record revenue for SCRATCH sales in 2010. New features harnessing the power of SCRATCH include director John Cameron Mitchell’s Rabbit Hole, starring Nicole Kidman, and director Doug Liman’s Fair Game, starring Naomi Watts and Sean Penn. Post production for both films was done by Offhollywood (NYC).

ASSIMILATE maintained its tradition of spearheading support for native RED digital workflows, with the recent v5.2 update to SCRATCH, which supports new technologies including REDColor2, REDGamma2, RED Meta Data (RMD), and is available free to SCRATCH users under maintenance.

“The great thing about SCRATCH is that it always evolves so rapidly when RED changes,” said Arnaud Paris, co-founder and stereographer, Sysmic Films in France. “ASSIMILATE is always the first to react, while others can take weeks or months. Others may claim they have the same workflow, but it’s just not the case.”

With the imminent release of RED’s new Epic camera, ASSIMILATE has already begun working with 5K test footage shot by the first RED Epic users, including New York-based OffHollywood. ASSIMILATE will ship SCRATCH with full Epic support when RED makes the final SDK available.

“The ASSIMILATE team is to be applauded for continually blazing the trail with RED, and for making SCRATCH workflows ready so quickly for early adopters,” said Mark Pederson, CTO and co-founder, Offhollywood. “SCRATCH gives us an extremely rich toolset that smoothly handles any RED footage and metadata. We look forward to the same rock solid support for Epic.”

Jeff Edson, CEO, ASSIMILATE, stated, “SCRATCH is a mature, battle-tested tool suite, with an esteemed pedigree in features, videos, and commercials. Our 2010 sales achievements are a testament to the fact that hundreds of filmmakers and post houses rely on SCRATCH to maximize their creativity and productivity while working in digital workflows. We were one of the very first companies to support native RED formats and we are committed to delivering the most intuitive, stable and reliable suite of tools for the post-production of RED projects.”

About ASSIMILATE
ASSIMILATE, a leading force in developing digital cinema technologies, is transforming the post-production of complex imagery projects with its SCRATCH data workflow and DI tool suite. ASSIMILATE is committed to empowering the broad spectrum of creative and post-production professionals with state-of-the-art, intuitive, data-centric solutions that enable increased productivity and deliver optimal price/performance. Along with data management, SCRATCH features a robust set of DI and post tools for working in any combination of native RED 4K, RED MX and beyond, RED MX-3D, ALEXA ARRIRAW, as well as 3D, HD/SD, film, DPX, and AVID MXF. To learn more, visit http://www.assimilateinc.com. or http://www.keycodemedia.com/Finishing/D.I/assimilate-and-kcm.html
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As of v5.0, SCRATCH and SCRATCH CINE are released as native 64-bit applications only and will NOT run on a 32-bit operating system. The target OS for v5.0 is Windows 7 64-bit (any edition). Be aware that NOT all graphics cards are fully functional with Windows 7. We urge you to plan your upgrade to v 5.0 and READ CAREFULLY the article on the support site for SCRATCH v5.0 Drivers and Installation issues. This covers NVIDIA graphics card support, downloading a suitable driver for Windows 7 and additional hardware issues you need to be aware of.

For v5.0 a new license is required. You can request a new license by sending both your current license file and a SCRATCH log file to licensing@assimilateinc.com. The new license is NOT backward compatible. The new license should be placed in the C:\ProgramData\Assimilator\Settings folder.

What is new in SCRATCH v5.0? Here is a just a teaser of the exciting tools now available to you and more fixes and workflow improvements are detailed on the support site.