I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript? Matt Cutts – Google

Google is re-writing a large chunk of the way they index web pages (a new algorithm called Caffeine); one of their major objectives is to make searching real fast. Fast web usage is one of the core principles that has always defined the way people perceive Google’s brand identity. It is Google’s culture to make things simple and fast, and now they want to spread it – doing what they believe to be the right thing for users – and push it all over the web.

While in an earlier interview, Matt Cutts pointed out that he doesn’t think there are going to be a lot of changes in the search list results, of the new Google speed algorithm news managed to trigger different reactions. On the good side, Google search would become much faster improving the web experience for all Google’s users, in addition to improving the experience of the web at large with sites paying extra attention to their load speed in order to improve their ranking. On the down side, some people believe that it is not fair that ranking sites is based on their load speed as big sites with more cash can invest more in improving their load speed by moving to better servers while smaller sites with good content won’t be able to compete! While speed may mean a better user experience, it doesn’t always mean a better content.

Matt Cutts talking about Caffeine

So at which side are you? Do you think that adding a weight to sites loading speed in Google’s ranking algorithm is a good idea? Do you think it would really impact our web experience? Would it give Google an edge over Bing? Let us know your opinion in the comments section.

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Comments and Reactions

I think web people will adapt to this. It may force us to be more focused on our sites optimizations which isn't a bad thing. I think at the end of the day Google will always want to deliver not only fast pages, but relevant content, so I'm not overly worried.

I don't think it's unfair at all. If anything it could help get rid of the loads of crap that still exist all over the web. Speed is a good thing. As a end user, I want to view web pages that deliver high quality content quickly and efficiently.

There are plenty of “high quality design” sites on the web that load quickly! We don't need the ones that take too long to load.

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