Trumaker

Trumaker is a fashion startup from San Francisco, creating Built-to-Fit men's clothing. Working with a tight-knit group, I've had the opportunity to assist—and lead—numerous projects on an ongoing basis since 2014.

Interoperating between the Marketing & Development teams, I often undertook both the design and the implementation of new features.

CSS Framework + Documentation

To migrate the various web entities of Trumaker to an updated brand identity,
I was tasked with creating a flexible CSS framework that could adapt to a range
of elements, and accommodate future components. I determined that a
Functional CSS approach would be
the most suitable for this, and created the necessary framework with accompanying
living documentation.

I put the CSS framework to use on refreshing the company websites.
I created a modern React & Webpack build process, and implemented features such as
low-quality image placeholders, exit-intent detection, gallery sliders, and sign-up forms.
The CSS in use can be inspected throughout Trumaker websites.

Before + After

Even quite complex interactions were achieved with zero CSS needed beyond the framework.

Email marketing campaigns

On top of designing many campaigns, I coded the custom responsive email templates that are
currently in use; testing across various clients to ensure maximum compatibility.