Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons:

First, let me get two things out of the way: I’m not going to tell you that the idea of “work and life balance” is a myth. (Even though I did actually say pretty much those exact words. But read that post and you’ll get the idea.) It is a real thing that people achieve…

One of the biggest needs any business has, no matter how big or small, is adequate systems to handle cash flow. For the freelancer it’s even more important, because we have to wear all the hats. When you’re a freelancer, any tool that can help you do your job well is a tool that you…

Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series. Part of my job as a consultant is not only…

Mark Zuckerberg, is for me, easily one of the smartest tech minds of the 21st century. Although, he did not create the idea of a social network, he has nonetheless brought it to another level. Businesses realizing the massive and far-reaching impact that Facebook has had on all of our lives are keen on taking…

Previously, in the second installment of our four-part series we discussed using Reddit as a way to grow your business’s online presence. There is a little bit of gamesmanship that Reddit requires, which some users feel is ultimately too much of a hurdle. I am excited to talk with you about a powerful Reddit substitute:…

Last time we took a look at Twitter and ways to use it to help enhance our social networking camp­aigns. The technology world has other great tools at its disposal: one such tool is Reddit. The consensus, however, has not solidified about its marketing usefulness. Our analysis must begin by laying out the three following…

Deciding how long each post should be in your blog series can be a tough choice. One thing that’s key in your series is consistency. If you run all of your posts really short and then the last one is extra long, you may lose out your audience at the big finale. Nobody wants that.…