It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

March 2004 Issue

News Features

Increasingly, companies embrace the extranet as a better way to communicate with partners faster and more consistently. But once internal content becomes available outside the firewall, security needs increase exponentially.

Featured Stories

Today’s enterprise employees have more information at their fingertips than at any point in history. While this information can certainly help companies, how is an individual or even a large group able to keep up with the volume? One way may be with RSS.

The brain may hunger for content, but employees and internet users—despite more information available than ever before—are malnourished, starving for the right informational diet, and many are looking to Web-enabled initiatives like portals for sustenance.

The academic world has been particularly traumatized by the rising costs of the traditional publishing paradigm. Every university and college is constrained by these challenges, but few have attempted to reinvent the wheel. The University of California is one of those few.

Columns

Without trying to convince you that monitoring every XML-related occurrence is good for you, I will explain why I monitor the W3C and other sites. Perhaps you’ll see how stewards of econtent might also find it useful and even develop a taste for it.

I took part in a conference on “Practical Strategies to Encourage the Frequent and Consistent Usage of the Intranet for Demonstrable ROI,” which led me to formulate some thoughts on how to do just that.

Back in the days of print domination, there were basically two choices an author had to publish content: Try to garner the interest of a big publisher or do it yourself. But times have changed and so has the definition of publisher.