There’s a difference between “okay” content and content that is stellar. Once you implement these 4 copywriting strategies, you’ll see a dramatic improvement.

4 Copywriting Strategies to Improve Your Online Content

With every single training I want to give you something for free, that will help you boost your business online.

One of the things that I know most network marketers and business owners struggle with is the daily routine. This is by far one of the most common questions I keep getting, so I decided to package it up into a free download for you.

There’s 6 essential elements that you must focus on every single day in order to get more leads, recruit more people into your home business and build a successful business online.

It doesn’t matter whether you have 1 hour, or 4 hours a day. You can customize this routine that fits your needs.

Once you have a solid DMO (daily mode of operation), things will change!

COPYWRITING STRATEGIES #1: BETTER HEADLINES

Just think about it – everything you see online is “copywritten” (if that’s an actual word). You got to any website – they hook you with a headline. YouTube – the same thing.

Even when you go to a store and look through different magazines, the ones you pick up are the ones that have enticing headlines. Right now you’re on my blog, so you may stay here longer than just reading this article if one of the other articles “hooks” you.

That’s one of the basics of copywriting, and if you really want to get your message out to as many people as possible, you gotta learn how to create better headlines. One of my mentors told me that you have to put 80{f3c65145988e2e59c83e583cebd868b487b41a6223d103cb7159bbb31ea456e1} of your efforts into writing a headline, and 20{f3c65145988e2e59c83e583cebd868b487b41a6223d103cb7159bbb31ea456e1} into content.

Especially, when it comes to email marketing, that component is vital. If your email is amazing, but the subject line is lame, it won’t matter. Your goal online is to get people curious enough to check out your content. I’m listing some resources below that will help you in that department.

COPYWRITING STRATEGIES #2: CONTENT ON PURPOSE

What’s the whole point of creating content? I tend to say if you’re posting something on social media, it has to do 3 things – educate, inspire, entertain. That’s it!

So every single time your content has to have a certain purpose. Just posting something for the sakes of posting is not going to serve anybody. And considering we all spend time on that content, may as well create something meaningful.

Let’s say, you’re creating a video or a blog post, then the purpose of that would be to generate leads. So make sure you are clear on this. Don’t ever create content without an end goal in mind!

COPYWRITING STRATEGIES #3: STORIES

Ever heard the phrase “facts tell, stories sell”? And nothing can be more true when it comes to growing your business online.

If you overwhelm people with all kinds of facts and numbers about your product or service, no one is going to buy. People never even remember the facts.

Always use either your own story or someone else’s story to sell your product. That especially applies to your social media content. People LOVE stories, so share more of them.

COPYWRITING STRATEGIES #4: CLEAR CTA

CTA is the Call To Action that you give in your content. Again, it goes back to the purpose of your content. What action do you want people to take after they read your article or watch a video?

Just like I mentioned earlier – don’t put out any major piece of content without a clear purpose (or CTA). You have to treat your content like it’s a “ladder”, because there’s always the next step for your people.

Do you want them to message you? Or maybe fill out a short application form? Be crystal clear about it when you are preparing your content.

More Resources to Help You Grow Your Business:

If you’re serious about improving your copywriting skill set, there’s no better course that I’ve seen online. A good friend of mine and mentor Brian Fanale has put it together with years of experience, writing sales pages, emails, and a lot more. He doesn’t just talk the talk, he actually walks the walk, so you’ll learn some amazing principles you’ll apply in your business. Check Out More Information Here

This is the ultimate tool for you to create capture pages and actual FUNNELS to automate your business online. So if you’re trying to figure out how to create capture pages for your lead magnets, then ClickFunnels will allow you to do that seamlessly. I gotta tell ya one thing – if you feel that you are not that techy, don’t worry! Yes, it will require a bit of a learning curve, but I know some people that are not technically friendly AT ALL, and they’re using ClickFunnels like nobody’s business. Take a Free 14 Day Test Drive Here.

Want to actually learn how to build your email list online? A good friend of mine Mark Harbert is probably one of the best out there who’s super knowledgable in that are. He’s built a list of over 40,000 people in the last few years. So if you’re looking to learn this skill set, check out his bootcamp. Learn More Here.

Wanna Know What Tools I Use to Build My Business?

My Ultimate Tool Kit – I get asked a lot as to what exactly I’m using to grow my brand and my business, so I’ve put together one page where I shared everything I recommend. Hope you enjoy it!

Did you enjoy this post? Join the conversation below by leaving a comment!

**Looking for a mentor or a coach to help you with your marketing online? Check out more informationhere & fill out the formto see if you qualify for coaching 😉

Hey Jelena,
Cool stuff this. I used to tell the facts because my legal training is all about the FACTS…then I remembered that The Lawyer who got the Facts and Created the most Convincing STORY won the case, every time. So now I know it’s the most important thing Jelena! Copywriting mastery is a must for any content marketer 🙂