Bucuti & Tara Beach Resort, a 104-room adults-only property situated on the best beach in Aruba is perhaps the most highly decorated hotel in the Caribbean. Most recently TripAdvisor named it the No. 1 Hotel in the World for Romance and the No. 8 Hotel...

Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days when paper comment cards were reviewed in the privacy of the GM's office with action taken as s/he deemed necessary?...

While at first this may sound like a good thing, be careful what you wish for. Hoteliers really need to know the financial implications of the road ahead.

Last week we posted an article about how hotels have been hit with TripAdvisor sticker shock when it came time to renew their Business Listing. They are seeing renewal costs double and triple over what they paid the previous year. Have you budgeted for that?

No one knows how much TripAdvisor is planning on raising their costs in the years ahead. However some recent moves seem to be sending a clear signal that they want hotels to be subscribers for life – whether you like it or not. And whether you can afford it or not.

Dear Mr. Bezos,
Congratulations on Amazon's impending move into the online travel business. It’s exciting that Amazon is a great admirer of high-end, independent hotels and resorts and values the uniqueness of this segment. I wish you great success with your initial launch in four U.S....

Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, "Wow!" Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric in the travel purchasing...

Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers’ Choice winners.
This year, more than 7,000 properties received recognition in categories including top hotels, small...

Madigan Pratt, President of MP&A Digital and Advertising, will be presenting marketing case studies on successful TripAdvisor strategies at the next TripAdvisor Master Class. The class will be held on Monday, December 9, 2013, at the Hilton Rose Hall Resort in Montego Bay, Jamaica.
"TripAdvisor is...

Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice.
Just yesterday the New York Times reported that the State's...

In a recent analysis of TripAdvisor top performers in the Caribbean, a number of interesting observations were made about destinations with top-performing hotels. Today, we’re unveiling the Caribbean hotels that currently have a 5-star TripAdvisor rating and key findings from our recent analysis.
In 2011, Nielsen...