McGraw-Hill Begins Marketing Push in California Reading Adoption

PUB. DATE

November 2008

SOURCE

Educational Marketer;11/10/2008, Vol. 39 Issue 22, p6

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses the marketing and community-building initiatives of McGraw-Hill Education for its reading program called "Imagine It!" It mentions that the company's reading program is offered for non-English speaking students and for students who are developing Spanish literacy. It also notes that the company will host an information session to acquaint teachers from Los Angeles, California with their reading program.

The article reports on the partnerships of HotChalk with McGraw-Hill Education, National Geographic Digital Motion and PBS. The online education resource offers educational materials to K-12 teachers and students. Under the partnership, new materials will be available for consumers including...

Reports on the revenue growth experienced by New York-based McGraw-Hill Education for the third quarter of 2003. Factors that influenced the financial performance of the company; Sales generated by the K-12 education group for the company.