Italian denim label Meltin’Pot is launching an exciting new campaign to accompany their SS12 collection, titled “Tune Into Summer“. Quote the label, “Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It’s like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You’re instantly filled with the fun, joy and laughter of those moments. Your free spirit takes over, and you’re ready to take the world by storm.” We dig it. See the full campaign image set & video below.

Details on the SS12 line: Original workwear designs are updated and revisited in a more than a vintage attitude: these work inspired jeans recapture the original magic of denim and the “good old days”. The Yacht Master collection is about a way of life with the look of a boyish, new, modern dandy, who moves with style and sophistication in an urban backdrop. A trailblazing pirate type who plays between city streets and exotic spots, he’s a trendsetter in versatile clothes: Jeanswear leads to sartorial experimentation.

The Meltin’Pot woman’s collection is an exclusive and ultra-feminine interpretation of the Meltin’Pot man’s denim world, perfected in fit and washes however for women and infused with cutting fashion edginess – giving an alluring appeal to the women’s collection this spring summer.

The website (which launches on the 23rd) has a brand new look and feel for SS12, and is full of “new season energy”.

While Don’t Cry Baby is no new denim brand, their pastel denim line just hit the market (and are a bit last season in terms of lookbook styling, but we love pretty colors so we won’t complain). They hail from Italy and place an emphasis on environmentally friendly production. Since these candy hues are almost too good to resist, we’re beginning to browse our closets for the best ways to style pastels in the fall! More on that later. For now, flip through this lookbook of pastel denim bliss (with some classic blues thrown in for good measure).