Apple Is Nearly Doubling Its Design Team To Make Better Ads

The company is adding between 200 and 300 new creatives to a team
currently housing about 300 staffers in a move that Diaz reports
will give Apple more control of its intellectual property and
creative work.

By adding more creatives to its team, Apple can extend what the
ads called its "signature," the intense care it gives to
designing products, to the design of its branded efforts.

Ad Age reports that Apple will continue to work with outside
agencies like TBWA/Media Arts Lab, Mono, and Eleven, but bringing
more creative brainpower in-house will allow more external media
offerings to be "Designed by Apple in California."