I have done almost all of the below recommendations and it has significantly improved my site's SERP ranking. Well I'm not completely sure, but I believe the below was originally written by someone on 'the inside' of the big G matrix machine:

so what is the benefit of keeping the meta keywords short? sorry if it is a stupid question but I ma trying to learn about SEO and can't understand why you wouldn't want more. i've seen it recommended both ways

Well, of course, there is much more to on site seo, but, believe me, many of the above suggestions really have shown some good results for my site. Well, I also have an old domain and thousands of backlinks etc. But, in fact, I rewrote ALL of my site's 350+ html pages in order to have a completely valid html site and I really think that makes a very big difference for sure. If you at least make sure that your front page is valid, then it should be accessible by any browser. Even though G doesn't mention this point in their webmaster guidelines, I really believe html and CSS validation is very significant in increasing your site's trustrank, which is just as or maybe even more important than pagerank these days.

Note that adblockers might block our captcha, and other functionality on BHW so if you don't see the captcha or see reduced functionality please disable adblockers to ensure full functionality, note we only allow relevant management verified ads on BHW.