The Search for Change — Eric Schmidt of Google on why the company spends so much time worrying about energy — Many think of Google Inc. as a search company. But it's also an investor in renewable energy, and it has proposed an ambitious plan to put clean energy at the heart of the U.S. energy mix.

Welcome to the Hive Mind; Learn How to Search Twitter — by Chris Allison (@Chris_Allison) CMO of Centsports. — A few days back, for no particular reason, I started thinking more about how to search for useful information on Twitter. Then Twitter announced they were integrating search.twitter.com …

Your guide to SxSW Interactive 2009 — During the second week of March each year, there is a mass pilgrimage of geeks from the San Francisco bay area to the heart of Texas. Not for BBQ, not for a suntan, but for probably the best interactive web conference in the history of the world.

Recruiters Use Search Engines to Lure Job Hunters — Cash-Strapped Companies Save With Search Ads, Scale Back on Rival Media Like Job Boards and Newspapers — Companies have long used search-engine marketing to lure online consumers. Now they're looking to draw job hunters the same way …

Big Music Will Surrender, But Not Until At Least 2011 — I had a surprisingly candid lunch conversation last week with a big music label executive, and a good part of our talk focused on the future of music. I asked the usual question: Why are you guys so damned clueless?

GOP's top techie calls it quits — The RNC loses its e-campaign director, a Silicon Valley vet long touted as the party's best hope for regaining its tech game. — In the Republican Party's ongoing struggle to build an online political machine to rival the formidable new media operation fielded …

One Nation Under Google...With Liberty and Apps for All? — Last week, just about anyone and everyone was buzzing commentary about the appointment of Vivek Kundra as the nation's first CIO You remember Vivek. He's the Washington, D.C. CTO who sent Microsoft packing (tried to, anyway).

Fight Over Internet Filtering Has a Test Run in Europe — BERLIN — As European lawmakers debate how to keep access to the Internet free and equal — so-called network neutrality — they are inundated, not unsurprisingly, by lobbyists. — But the corporate envoys roaming the halls …

Down with Facebook! — What nobody bothers to mention about the social-networking site is that it's really dull—mind-numbingly dull. — Look at the outer shell—the parachute pants, the piano-key tie, the fake tuxedo T-shirt—and you might mistake me for a slave to fashion. Do not be deceived.