CATEGORY

Logos

LEVEL

Professional

RANK

DESIGN CREDITS

Art director and Designer

Luca Eusebio

TAGS

LINKS

CLIENT

This Zurich-based label pro­vides mate­r­ial goods of all kinds, spe­cial­iz­ing in the cre­ation of unique hand-sewn products.

BRIEF

To cre­ate a visual iden­tity rep­re­sent­ing the crafts­man­ship of Nim­sai that can then be applied using dif­fer­ent techniques.

APPROACH

The graphic iden­tity we devel­oped for Nim­sai is based on using an ellipse as the core ele­ment to gen­er­ate the logo­type, the mono­gram, and the related pat­terns. The logo­type is a com­bi­na­tion of geo­met­ric forms and hand­writ­ten char­ac­ters. The appli­ca­tion of the ellipse effec­tively high­lights the arti­san nature of the label.

For my sewing stu­dio I wanted a logo which rep­re­sents my crafts­man­ship. The hand­writ­ten style of the logo­type is ideal for show­ing off my craft, and at the same time is rem­i­nis­cent of the zig zag stitch. The mono­gram is an opti­mal solu­tion, espe­cially for the use of woven labels. Not only can it be used in very small sizes, but it also has a high recog­ni­tion value! — Jas­min Fleis­chmann, Owner of Nimsai