Friday, March 16, 2012

New logo: GSE Environmental

GSE Lining Technology is an American company that describes itself as the "the leading global manufacturer and provider of geosynthetic lining products and services", which means a key product is different kinds of industrial lining. This week, on March 13, the company was rebranded as GSE Environmental following its listing on the NYSE last month.

GSE is headquartered in Houston, Texas, and the new identity was developed by BrandExtract, which is also based in Houston. Research produced six "key brand attributes" - sustainability, leadership, consistency, collaboration, flexibility and innovation - which the new identity was built on.