Q: Under what circumstances would the mode be the preferred measure of Central Tendency?

A: there can often be a "best" measure of central tendency with regards to the data you are analysing, but there is no one "best" measure of central tendency. [ This is because whether you use the median, mean or mode will depend on the type of data you have (see our Types of Variable guide), such as nominal or continuous data; whether your data has outliers and/or is skewed; and what you are