'Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. Companies are investing in analytics because it brings measurable results. Analytics

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INBOUND MARKETING AUTOMATION BLOG

NOVEMBER 21, 2010

[Analytics] Twitter’s Analytics Arrives

Twitter has made its Analytics service available to a select number of Tweeters. Tags: Blog Posts Analytics Social Media Monitoring Twitter Now you can actually track and thus understand what happened to each tweet you sent out: who retweeted or replied to it, who unfollowed you as a result and, for example, who your most influential followers are. No related posts.

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RECENT POSTS

MARCH 31, 2015
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BIZNOLOGY[Analytics] Two more Google Webmaster Tools tips and tricks

Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics ContentGoogle’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!

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GREAT B2B MARKETING

AUGUST 29, 2012

[Analytics] Marketing Analytics – Measuring What Matters in B2B

One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Every one of these scenarios requires a different set of marketing activities, as well as different ways to measure and improve marketing analytics. Create a dashboard to showcase your marketing analytics.

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SAZBEAN

DECEMBER 29, 2014

[Analytics] Three Actionable Insights from Google Analytics

'Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing

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HUBSPOT

MARCH 10, 2015

[Analytics] 10 Analytics Red Flags All Marketers Should Look Out For

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot. This is the most important analytic that your company is going to look at when measuring your performance.

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. This is a pure visit to your site, triggered by the Google Analytics tracking code. Analytics measures both visits and visitors in your account.
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Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Lead Generation lead generation leads marketing analytics marketing automation universal lead definitionIt’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance. They would be wise to follow the lead of Aimee Miller, Vice President of Marketing, AppFolio , a property management software company. Help her marketing team do more in less time.
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Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done. A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. combination of web analytics data and a wealth of voice-of-customer data gave a very clear picture of the situation. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Andrew Lucyszyn. Tweet This!
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Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Andrew Lucyszyn. Except his or her boss.
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While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform. All of these metrics and more, with examples and Google Analytics detail, can be downloaded for free from our social media analytics page. Analytics Social MediaAn Approach to Measuring Success with Social Media; What Metrics Mean the Most . Typical question- sound familiar? C-suite executives are still trying to grapple with these questions along with their marketing people.
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