Tamara Gaffney

…) more relevant than Google’s display ads, the majority of which run on YouTube (17 percent), ADI posited. Google+ (6 percent) and Pinterest (6 percent) were the next-best-rated, so Google is undoubtedly feeling the heat. Adobe Digital Index principal analyst Tamara Gaffney added: Facebook ad CTRs rose 35 percent year-over-year, indicating that targeting efforts are paying off. Marketers are using the platform more, and impressions are rebounding. Readers: What did you think of the latest findings by Adobe Digital Index? …

… With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research. Adobe said in a blog post that it analyzed more than 400 billion Facebook post impressions during…