Events Need to Look Beyond Digital Gimmicks

Augmented reality, virtual reality, and holograms are all cool. But there’s still a ton of work to be done to enhance marketing and event design before turning to gimmicks.

— Andrew Sheivachman

Share

Tweet

Share

Post

Send

After speaking to about a dozen event tech executives in the last month, one clear thread has emerged: There is no single best approach to enhance events with digital tools.

The evolution of digital platforms has empowered organizers to interact with attendees before and after an event. Increased options, however, can also create uncertainty and additional challenges from a programming perspective.

Do you really want everyone staring at his or her phone throughout your event? Nope.

Around The Event Industry

Android’s Augmented Reality Tech Backbone Is Here: Android developers now have more powerful tools to develop augmented reality apps and content. Google wants the technology on 100 million phones but faces a tough road to reach that level of penetration.