Digisport Consultant Marcos Castro interviews Richard Ayers, Digisport expert and former Head of Digital at Manchester City FC and Limelight Sports.

As CEO of Seven League, whose objective is to accelerate the performance of digital media for their clients, Richard has already worked with UEFA, FIFA, Valencia CF, Juventus, Premier League and Major League Soccer, amongst others.

During this hangout we have discussed:

1- How technology is changing football;

2- Why data is so important for the (digita…l) business of a club;

3- The steps on how to build and deliver a successful digital experience for a sports property.