Tune Your Sitar

The task of tuning a sitar can be intimidating and frustrating, and you need a “keen awareness” to listen for flat strings. Just like you need a “keen awareness” to listen to the wants & needs of your tribe.

Your fans are not going to tell you what songs to record. Your readers are not going to tell you what blogs to post. Your customers are not going to tell you what services to provide or what products to create. And your clients are not going to tell you how to proceed.

You must be so “in tune” with your tribe, that you know what they need before they do. You’re the leader of the band, and you can’t expect us to follow you if you’re not inclined to lead the way.