More specifically, an average of 243,000 people were watching the game on Twitter at any given time, while CBS and the NFL network, which broadcast the game, reached an average of 15.4 million.

"The average audience watching Thursday Night Football on Twitter properties was 243,000 with each viewer watching an average of 22 minutes of game action," the statement added.

The 2016 season kickoff of Thursday Night Football between the New York Jets and Buffalo Bills was seen on an average minute audience basis by 15.7 million viewers across all platforms, includin CBS Television Network, NFL Network, Twitter, NFL Digital, and CBS Interactive, NFL said.