"Wrigley has decided to suspend any advertising during MTV's Skins as it was never our intent to endorse content that could offend consumers. Any ads that previously aired during the show were part of a broader advertising plan with the network,” said the company in a statement to The Hollywood Reporter.

“We applaud Wrigley for making the responsible decision to separate its brand from a show that glorifies teen sex, teen drug use and teen alcohol abuse. At the end of the day, it is the flow of advertising dollars – or lack thereof – that decides which programs are delivered into the nation’s living rooms, and we thank Wrigley for making a socially responsible decision.

In the statement, the PTC said it was also planning to contact other companies, such as Subway and Footlocker, to stop advertising on “Skins.”