Category: Marketing

You may be doing content marketing at some point in your marketing career, but are you sure your efforts are working? This blog looks to address the 12 most common content marketing problems and how to avoid those mistakes.

I have just come across the Periodic Table of Content Marketing on Econsultancy and just had to share! The idea is fab – condensing the entire process from strategy and content type, to goals and metrics into one easy to read, convenient format. I hope you will all find this of as much use as I will. Have a read to see how to use The Periodic Table of Content Marketing effectively.

An overview of how Red Bull uses social media. Red Bull are probably one of the biggest brands around who use social media well and in an engaging way and a lot can be taken from how they use it and applied to businesses of all sizes.

At this years’ Super Bowl, high street fashion retailer, H&M, launched a 30 second advert which allowed viewers to purchase the featured products via a Smart TV – and which is now being titled as ‘tcommerce’.

I recently came across a good overview of how to develop and improve digital marketing strategies. I thought it was a nice level of insight, so I have decided highlight and elaborate on some of the key points to help you improve digital marketing strategies.

2013 was a great year for marketing; a year all about content strategy, big data and the initial sights of the benefits of real-time marketing (and the damages of not doing it correctly). As a result, the bar was set pretty high for marketing opportunities last year, but 2014 certainly looks to be the year of bigger and better opportunities. Below are my predicted 2014 marketing trends.

This is an old post I wrote back in September and had scheduled ready to go, when I had my blog issues and lost my scheduled posts (boo!) I can’t remember what inspired this post now, but below is a summary of some of the top (and most common) ways to demotivate your marketing team.

Happy Halloween everyone! To coincide with the holiday, I’ve written a somewhat related post, discussing the 7 sins of marketing. This post outlines what not to do with your marketing, so you can build and progress and become better. This is only an opinion piece, but they’re all tips which I believe are practical, useful and ring true in the industry and therefore can be implemented easily by yourselves.

I love great movie viral marketing. I waste so much of my time following the campaigns, trying new things and getting completely absorbed into them. Based on this obsession, I have created a list of the top 10 viral film marketing campaigns – check out what they are.

Since Miley Cyrus’ stunt at this years VMA’s she’s been everywhere – TV, radio and talked about on blogs and social media worldwide. It’s been a PR dream, so the focus is, what marketers can learn from Miley Cyrus and her antics?