BIMA Awards

Blackcircles – Changing the way the tyre market works in the UK

Project information

Blackcircles are changing the way the automotive tyre market works in the UK, and using their engaged customer base to do it. By redesigning the way customers are able to purchase tyres, and encouraging happy customers to be vocal about their experience on social channels.

Their innovative approach to experience design and social marketing has resulted in exceptional growth, satisfaction ratings and they are now the unequivocal leader of online tyre sales in the UK.