Smart marketers know that follow up letters drive sales. But, many don’t know how to write the e-mail messages they need in order to use these tools. Don’t let that keep you from increased profits! Instead, write masterful messages with these simple steps: -Pull the Reader in -Introduce the Product -Explain the Product’s Significance -Tell the Reader…

I’ll bet that headline got your attention! That is the whole point of advertising headlines. Definitely to get the attention of your reader and cause them to want to read what’s below the headline. Advertising headlines should make such an impact that the reader will be intrigued enough to read the article, advertisement or story that follows….

By: Linda Formichelli Are your sales letters going on five pages long? Do you pepper your prose with such corporate clichés as “empower,” “paradigm” and “synergy”? Take your last piece of marketing writing–a sales letter, proposal or brochure–and apply the following six writing tips. Your marketing piece will be more forceful, confident and precise. Writing…