Sega Purchases Creative Assembly

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By Andrew Burnes

Along with yesterday's announcement of the console-only Spartan: Total Warrior, Sega also revealed that they have purchased the developer, Creative Assembly, who are also responsible for the Total War franchise:

The deal sees SEGA acquiring a company at the very pinnacle of games development - a unique group of talent who are second to none with an outstanding global reputation. The style and genre of The Creative Assembly's games perfectly complements SEGA's own long term strategic vision and SEGA will empower the team to continue on their existing development path whilst also expanding their resources for the future. SEGA will not only be releasing Spartan: Total Warrior this year, but will also be supporting The Creative Assembly to develop the Total War strategy series, as well as exploring ambitious new ventures.

Naoya Tsurumi - CEO: SEGA Of America & SEGA Europe commented "This news is direct evidence of SEGA delivering it's strategic objective of strengthening our emphasis in the western market. As our first developer acquisition in the West since we became a publisher it clearly demonstrates that we have set our sights on working with the very best talent in the industry".