Brands that are built to balance the art of customer confidence are designed to successfully endure by reinforcing their promise at every opportunity. When seen from their customer’s perspective, well-built brands are credible, compelling and most importantly connect on both a logical and emotional level. Brands that customers rely on are brands that offer a meaningful return to the customer.

A+B1 has successfully created brands that have built customer confidence resulting in margin enhancing loyalty and market share.

As a national home insurance company, 2-10 Home Buyers Warranty sought a brand that cultivated prospects and reinforced confidence with current customers at every opportunity. The result has been increased market share realized by customer loyalty.