The most recognized brand of the world, the most valuable of 2006 (Interbrand) is the first in this new section of the blog SalvadorDelMarketing, Coca Cola, which was taken out of the market for a new coke in a remarkable and famous mistake, have now presence worldwide, and years not just dealing with thirst, but also making people happy. Coca Cola was one of the first brands of carbonated beberages to advertise it as the solution for animic troubles, they were not just based on its characteristics, it means they were working in marketing long time ago. Coca Cola is nowadays the brand which most invest in advertising in the world, and they are one of the best brands in the consistency management aspect.

The new Diesel Jeans' Campaign "Global Warming Ready" (MARCEL PARIS Ad Agency)takes the shoking and tragic face of this problem and add a lot of fashion and a little of humor (as always). In a very original and well done (even it is quite contradictory) strategy of Public Relations Diesel is worry about the damage to the environment and the changes it imply to Earth. In my opinion an amazing campaign, that show us a different point of view of a problem we all talk about, but few take action to stop.

Fanta's new campaign (Ogilvy & Mather Ad agency) invites teens to play, with cool characters and comedy spots, Fanta is not only looking for kids, but now they are trying to convince them to continue drinking fanta until they get older and start to drink Sprite. This amazing TV spot, the first in Latinamerica in this campaign, the most expensive ever for this brand of CocaCola, with global coverage, is the Spot of the month for me.

Against the most of the bets, Sochi will host the Winter Olympic Games in 2014, after winning over PyeongChang in South Korea, wich lose for the second time the oportunity to organize the games and Salzburg. In my opinion the "cool" and funny idea for the games was the clue to win. Taking advantage of the event, held in Guatemala City, the Guatemala government show the world their tourism places, with great videos, and sending messages of their hospitality, in order to get in one of the new wars, the war for the world tourism.

BonIce, a brand of the Colombian enterprise Quala, is launching a new version of their product in Mexico, a flavored ice-bar in a plastic tube, mainly for children. This product now is covered by another plastic bag, in this moment when just few companies try to help agains the global warming, this product, is not only not helping, but they are producing more pollution by litering of these packages in tropical cities where temperatures are increasing, what results convenient for them at the same time, in order to sell more as a result of the xtreme hot weather. Mexican authorities should take actions against this company. Here in Mexico, where most of the people has a lack of "green" culture, is in certain way task of government take care of the environment.