Strategies to Grow Your Business

A Strategy For Working With Fewer Customers

I don’t find mass market appealing. If you have to work with many people at a low price point then your job is to get distribution and transact as much as possible. If you are starting a business, you might find the right market and tap into it. Put a net out in a stream teaming with fish and you are bound to catch some. It’s a function of the density and flow of the market.

Here’s a different way to start and grow your business to consider:

Work backwards. Figure out how much revenue you desire.

Establish a price. Ask a simple question. What could you sell for $5,000? $10,000? If you ask what you can sell for $99, you are in a different game with different customers.

Double your value. Build the components so that the value of your offering is double the price point. Delight. Overwhelm. Be indispensable.

Look for the few. Establish how many customers it will take to make your desired revenue. If you want to make $100K at a $5,000 price point. You need 20 customers for the year.

Bring overwhelming value to the few. Don’t sell like every other unthinking person. Design a system which ensures that your small pool of identified candidates will meet with you. If you are not seeing it, you need a strategy and process.

There is a lot of strategy and thought up front for this type of approach to work with the many. You see a lot of thoughtless, highly tactical types out there because they are not strategic. They don’t mind interrupting people and playing a numbers game.

I like working with fewer, higher quality customers. It’s less headaches, more value and more fulfilling. You can manage the distribution. Your focus is on value.

It’s a lot of work, but if you have the right system, the process is repeatable. Want to learn more or can’t decipher what I am laying out? Schedule a time to talk and we can discuss.

Today’s entrepreneurship has to be strategic in a noisy world. Think it through.