You cannot ‘whing’ the social media game. Businesses today are investing billions of dollars in research and development into uncovering what works on the different platforms available to them. More than half of the world’s population uses social media, but a fair few of them are not ‘active’ users. The reasons may vary, but having followers who are not active serves little purpose for brands. This reason is why you need to focus on attracting active followers on Twitter. Here are five reasons you should definitely consider this option:

Social Proof Works

People are more likely to trust other customers and followers when it comes to forming an opinion about a brand. You can publish tons of content about how great your products and services are. Yet, if you don’t have active followers on Twitter, your efforts might end up down the drain. You need passionate followers who can act as de facto brand ambassadors. When potential leads view the active followers, they are more likely to follow you as well.

Greater Influence

You might come across a Twitter page for a brand that does not impress you. Naturally, your instinct will be to skip and not follow the page. However, if you come across the page again and see that the follower count is up, you would immediately think they are doing something right. In other words, by simply attracting more active followers on Twitter, you can boost your organic follower count.

Not Everyone Goes Viral

The only way you can grow your following on Twitter exponentially is by going viral. The chances of some piece of content or news going viral are extremely low. Unless you are a brand that is ‘hot’, you will not see a dramatic rise in the number of followers. Therefore, by purchasing followers you can actually cause your natural following to increase.

More Value for Money

The fact that you are investing money on marketing your brand means that you are expecting decent results. Buying Twitter followers can prove an effective way to generate a greater return on investment (ROI). Boost your follower count and you will see more significant results from your marketing efforts. In other words, you can make the most of the resources you are investing by spending some money on buying followers.

Emulate Your Competitors

Even if you feel your competitors are not buying Twitter followers, you cannot take the risk. They will seek every way to gain an edge on you and attract your customers. Instead, you can boost your level of engagement on Twitter by buying followers.
So, there you have it, 5 significant reasons why you need more active followers on Twitter.