The Nielsen Global Brand-Origin Survey polled online respondents to understand consumer sentiment about product origin across 40 categories, from consumables
to durables. We examined whether consumers prefer goods produced by global/multinational brands or by local players. While respondents were asked
to consider these definitions in their selections, preexisting notions about brand origin could prevail—a global brand might be so pervasive
in a local market that a respondent may think it is a dominant local brand.