El Pollo Loco Introduces Fuego Chile Orange Chicken

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El Pollo Loco today announced a new taste sensation. Revered as the preeminent destination for flame-grilled chicken, El Pollo Loco has a reputation for introducing flavorful twists on its signature chicken. The latest--among such favorites as Barbecue, Chile Lime, and Lemon Pepper--is El Pollo Loco's Fuego Chile Orange.

El Pollo Loco's new Fuego Chile Orange is a bold blend of sweet and tangy flavors that can be enjoyed, for a limited time, in a variety of ways -- on El Pollo Loco's flame-grilled bone-in chicken, in the new Fuego Grilled Burrito and on the new Fuego Tostada Salad.

All three Fuego Chile Orange menu items will be available in restaurants through Oct. 16, 2005. During this time, El Pollo Loco's traditional flame-grilled chicken will also be available. Guests can mix their orders of bone-in chicken, enabling them to enjoy both varieties.

El Pollo Loco will communicate its new Fuego Chile Orange Chicken through a multi-media campaign. General audience and Spanish language commercials will appear as 15- and 30-second spots in select West Coast markets and focus on the unique and special flavor only El Pollo Loco can deliver. An insert will include coupons for Fuego Chile Orange menu items, including one that can be redeemed for a free piece of Fuego Chile Orange Chicken.