Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Five Pillars Of Social Marketing
Feb 11, 2016 by Digital Marketing Depot
From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. To help you navigate the sea of social change, Oracle created this guide based on five pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising and Analytics.

Wikidata 101 For SEOs
Feb 11, 2016 by Clay Cazier
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.

Digital Body Language: Reading and Responding to Buying Behavior
Feb 10, 2016 by Digital Marketing Depot
Consider all the online activities your leads are doing every minute: website visits, white paper downloads and email responses. Tracking this behavior can help companies quickly identify the buyers that are “raising their hands” to show interest in their solution.

Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Feb 10, 2016 by Greg Sterling
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line with expectations. Earnings per share of 16 cents, however, beat analyst expectations. First quarter guidance was $595 million to $610 million versus $629 million expected by analysts.

About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.