Google in a Hurry to Build Social Networking Service

Subject: Google in a Hurry to Build Social Networking Service Mon Dec 20, 2010 4:43 am

Finding a stiff competition from Facebook in online advertisement, it seems that Google is no more want to stay away from launching a competitive social networking site. At least Google’s recent actions indicate so!

Do you remember Rohit Khare, the co-founder of Angstro? Google has taken him in along with the entire Angstro business. Khare is known for developing innovative tools to enhance social networking services. He will now use his networking-talent to make Google a top social networking service provider.

Google Inc. is understood to be working too actively for the last couple of weeks to counter the unflinching growth of its rival Facebook Inc. Purchasing of Angstro along with its co-founder Khare proves Google’s aggressiveness in establishing its social presence. Welcoming Khare to Google family, Google employee Joseph Smarr said on Twitter: “Thrilled to welcome @rohitkhare to Google to help us work on building a better social web!” However, no specific role has yet been fixed for Mr. Khare.

Announcing closure of Angstro and joining Google, Khare said in a message on his company’s website, “I’m looking forward to working on that in my new role at Google.”

After failing to gain momentum in its Google Buzz, Google purchased Slide and recruited PayPal co-founder Max Levchin earlier this month. Slide acquisition was also aimed towards starting a big journey in social networking sites. With Levchin and Khare in its global team, Google is surely advancing fast to re-capture it lost ground to Facebook in online advertisement. “Google Me”, Google’s social identity is understood to have completed several stages of its development, even though Google is tight lipped about its status.

According to Forrester Research analyst Augie Ray, Google has already lost its charm as online Ad supremo giving way to Facebook to emerge out. With its 500+ million strong user base, Facebook is even now considering launching something similar to Google’s AdSense.

“There is this growing pressure because Google isn’t seeming as relevant as it once did in terms of being a forward-thinking company,” Ray said. “Google had a big role in changing the world 10 years ago. Now the world is changing again and Google looks more like a follower than a leader.”

Until now, Google was finding it difficult to access Facebook in its searching. Now with Khare, the task will be much easier as he has already worked successfully in exporting data from Facebook and social networking sites.