If you’ve ever wondered why that epic content piece you poured your heart and soul into just didn’t hit the mark, Dave Snyder from CopyPress could probably tell you.

Dave Snyder comes to Dallas in February to present Mind Games: The Hidden Art and Science of Creating Kick-ass Content.

There is so much more to successful content than build and launch. So much time and effort goes into those phases of content development, it’s easy to unintentionally narrow our audience or worse, turn interested customers away.

As CEO of CopyPress, Dave Snyder has seen his share of great and not-so-great content development efforts. What makes Dave stand out from the crowd though, is his ability to cut right to the core of understanding what worked and why.

In this game-changing presentation, Dave shares three core principles that will truly change the game for you when it comes to developing content.

How we learn and understand content

In a previous life, Dave Snyder did the hard yards as a high school educator. Today he carries that hard-won skillset with him as he uses the knowledge gained there to create and deliver content designed for every part of the audience.

Listen as Dave explains the concept of Learning models – what role do the different senses play in our everyday understanding of the world around us, and how we react to content based on how we learn. You’ll find yourself leaning in expectantly as Dave answers the question “How do you create content that helps people digest and react?”

How we react to content

Creating kick-ass content doesn’t end with understanding that people learn differently. You’ll find yourself suddenly understanding some of your own responses to content and promotions as Dave introduces you to Plutchicks wheel of emotion. Now you’ll learn the answers to the questions most directly related to conversion – Once we understand content, how do we react to it? How do you trigger reactions?

Suddenly you’re excited about building a strategy

If you thought your evening with Dave Snyder was already epic, that’s great. But it’s nowhere near over yet. Get ready to blow the lid off your content game as Dave wraps up his presentation by teaching you how to use your new-found knowledge to kick ass in the real world.

You’ll want to focus in on every word as one of the world’s most successful content creators shows you how to build a differentiated content strategy playing upon different learning styles and emotional reactions. In Dave’s own words, you’ll get “A soup to nuts walk through of how to take a single concept and divide it into several content types to engage with a varied consumer set.”

This is gold, y’all. Pure GOLD.

You can’t miss this!

Honestly, this is such an eye-opening learning opportunity, we want to make sure everyone in the DFW marketing community has the chance to hear Dave Snyder speak. That means we need you to help spread the word, so please don’t come on your own. We’d love you to share the event with as many colleagues and friends as you can find!

So help us spread the word and rack up some serious credibility points for yourself. Grab the link to this post and email it to a few select friends letting them know you will be at NOAH’S Event Center on February 8th and why they should join you. And while you still have the link in your clipboard go ahead and paste it into Twitter, Facebook, and LinkedIn as well. Let your friends know about this fantastic opportunity to hear Dave Snyder speak at DFWSEM and they’ll soon be recommending you as an influencer in 2017!

Do you want to know a secret?

Non-members pay a ticket fee of $40 per meeting to help cover the cost of free drinks, food etc, but you can easily cut that ticket cost in half. When you become a DFWSEM member, you’ll get a free pass to every monthly meeting event for 2017. With your own personalized member code you can register for free every month from there. Small Business or Corporate memberships get you multiple guest passes, so you can bring your team and ramp up the value even more for your company.

Take a look at the standard of speakers coming your way in 2017. This is the best opportunity you’ll get to give your staff some of the the highest quality training available, for a fraction of the normal cost.

Want to see how epic a DFWSEM meeting can be before you commit to membership? We’ve got you covered! Pay regular ticket price and spend the evening with Dave Snyder on February 8th. Like what you see? Become a member right away and we’ll credit your ticket against the membership fee.

Register now to secure your ticket and join us at NOAH’S Event Center on January 11th. Meet and Greet begins with check-in and a free drink ticket at 6.00pm. Be sure to join us after Jenny’s presentation for networking, light supper, and another free drink!