From a style standpoint, American Apparel denim does seem like a no-brainer—after all, casual-cool basics in strong hipster silhouettes are the LA-based chain's bread-and-butter, and denim should fold into that drawer just fine. As CEO and founder Dov Charney said in the official press release:

"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We’ve mastered the basic t-shirt, now we’re getting excited about jeans."

However, considering the company's $86 million loss in 2010, despite a superior selection of T-shirts and leggings, one would assume that this denim is going to have to be a real blockbuster to bring the brand back into the black.