People for the Ethical Treatment of Animals (PETA) continues its efforts to sink America’s fishing heritage using anti-fishing billboard campaigns. The latest ad, erected in Texas, has made waves along the coast.

The ad, part of PETA’s Fishing Hurts campaign, went up along Interstate 45 in Galveston, Texas on August 10. It depicts a dog with a fish hook in its lip and reads, “If you wouldn’t do this to a dog, why do it to a fish?” Viacom Outdoor, the advertising company that owns the billboard, was flooded with complaints from commuters and has decided to take down the billboard.

PETA spokesman William Rivas-Rivas said the group plans to place the same advertisement in numerous areas including the New Orleans and Columbus, Ohio markets