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Bex London ~ new niche line

Bex London is a new UK-based niche line founded by Rebecca Goswell, and debuting this month with four fragrances in the Londoner series, "drawing inspiration from some of London’s most iconic places". The fragrances were developed by perfumer François Robert.

To Goswell, London’s ever changing, close knit mesh of villages has proved to be a perfect source of inspiration – each has its own provenance and each has proudly kept its strong character intact. Aesthetically, Londoner is minimal and contemporary and all of the fragrances and containers are made in Britain.

SE1 ~ "Known as the Southbank, SE1 is an area steeped with history and culture, once the centre of the capital’s spice trade. Now the home to our finest modern art, theatre and architecture, Londoner SE1 evokes the atmospheric aromas of the old Thameside spice wharfs." Featuring aniseed, bergamot, lemon, orange, pimento, jasmine, cardamom, nutmeg, drift wood, vetiver, sea moss and amber.

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8 Comments

I wonder if they will be “safe” scents (aka boring), sticking with the whole high-tea culture, or whether it will be typical of a louder, more youthful London? I might sample SE1 simply because I lived in SE5 once…

To any Londoners, that sounds like comparing the Bronx with Manhattan haha! But who cares, it’s the same 2 letters

this sounds terrible to me. I don’t like the bottles, I don’t like the name (bex???!) and I hate the concept. Though as a former londoner, I know obsessed the english are with their postcodes, and what it says about their social class. They could slap a union jack on them and make them souvenirs if they don’t sell.

The concept is very similar to what Bond no. 9 has done w/ New York City. Personally, I like using the neighborhood name better than the postal code, but perhaps in London the postal code has more meaning?

These bottles are the very same bottles as the newer men’s stuff from MPG, except they’re opaque white instead of a deep translucent red. I tried SE1. It was pretty nice, but not very groundbreaking. I might buy a decant, but not sure it’s FB worthy.