Now I’m the Boss

Life Style

Synopsis:

The show follows ordinary people who dream of becoming self-employed. A business partner helps them set up an independent activity on one condition: if the business is profitable from day one, they get to keep it. The winner will get the possibility of a real start-up and can finally say: “Now, I'm the Boss!” The program is specifically created to promote a franchising business using the mix of two different languages: factual & game.
The first one, in order to explain all the activities needed to open a new business (choosing a new business, looking for the right location, making over of the store, learning the new job, etc.), all in the interest of the brand.
The game is helpful to make the whole thing even more exciting. If the contestant collects a predetermined profit in the opening day, he will win the start-up of the business.
The show allows the brand to achieve two different goals simultaneously: showing how to become a partner (business audience), promoting its stores and products (general audience). It also explains all the activities needed to open a new business (choosing a new business, looking for the right location, making over of the store, learning the new job, etc.), all in the interest of the brand. Meanwhile, the game is helpful to make the whole thing even more exciting: if the
The contestant is someone who wants to change his working-life: running his own business and becoming his own Boss! The TV-show helps him to find the best deal, responding to his wishes… but he needs to be ready to invest his own money, too. Since it’s going to be a real business, he must be a real fighter! As a matter of fact, the new store is going to be opened for real!