You know catalogues are dead when people have to resort to this to get traction! Introducing the floating catalogue for Embraer, the 3rd largest aeroplane manufacturer in the world, a high-end catalogue specifically for high rollers considering private jets for their corporations.

The Catalogue has an electro magnetic base that when turned on, powers the magnets in the book to hover and spin just a few inches above the base station. Pretty cool for a catalogue! Ha.