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Friday, September 4, 2015

Focus on Customer Experience this Football Season

Whether or not you're a football fan, it's hard to ignore the excitement generated by a big game or in this case- the start to the season. This season provides great opportunities to bring in new customers and a way to show your appreciation to current ones.

Game Day Sales

While fans often have plans
on Game Day, there are always people looking to shop. You can offer a Big Sale
on Game Day to draw people in on a day that might otherwise become slow. Customers
can come in wearing their favorite team apparel and get 20% off their purchase.
You can even up it to 25% if they come in during the game.

Window Displays

Grab some inspiration from a
big company like Nike who can create a window display like this. Ask yourself a few questions: What do you like about the display? The use of footballs as a flag? The mannequins in motion?

Figure out
what speaks to you from your favorite windows and incorporate it into your
display!

Tailgating

Come from a big Football town?
Offer an event that will help people get pumped for the game and their team.
People can stop by before the kick off for some coffee or snacks on their way
to watch the game. Interacting with your community and getting foot traffic in
your store will be great for your store!

Go Subtle

Football fans not your main
clientele? You can have fun anyway! Choose your cities colors (or your
favorite) and create a display with them. You can put hints of football in
there too, to bring together the look. The best part is you can incorporate any
holiday into your display too.

Think Long Term

Create a gift basket that
people can place their bets on now! Ask people which two teams they think will
make it into Super Bowl 2016. Then, as the tie breaker ask people to enter what
they think will be the final score of the game. If this is too much of a long term plan, you can create a competition for just the kickoff game between the Patriots and Steelers, asking people for the final score. Whoever comes closest wins!

Have Fun with Social Media!

Make sure you get your
store’s personality out there on Facebook, Twitter, or Instagram! If you have a
great new display, an event or some football-related products make sure to
share. There are also great memes that you can utilize and engage with your
followers. Social media is not about only pushing your store, but about
creating a connection with your customers.

Now that you have some inspiration for this football season- go out there and show it!