Amazon India has officially announced its rebranding of its grocery offering Amazon Now to Prime Now as it looks to offer more benefits to Prime members.

With Prime Now, Amazon will provide
exclusive Express 2-hour delivery to Prime members anytime between 6am to 12am (midnight). Also, same-day and next-day delivery will remain available for all customers, in 2-hour slots from 6am to 12am (midnight). Prime Now, an app-only service, is now available to customers in Bengaluru, Hyderabad, Mumbai, and New Delhi.

Sameer Khetarpal, Director, Category Management (Grocery), Amazon India, said “We are excited about scaling up our grocery experience with a significantly expanded selection and new delivery services with Prime Now, an Ultrafast App, for ‘delivery in hours’.”