According to The Los Angeles Times, Virgin Airlines just launched a new way to enjoy beverages and food at 35,000 feet. Customers can now use a "Seat-to-Seat Delivery" program, which encourages guests to hit on fellow fliers by sending them drinks and/or food. The whole process is completed using the seatback screens, which provide a digital seating chart to ensure that drinks are sent to the correct person.

Passengers have the option of sending the items anonymously or they can go for a slightly bolder approach. Seat-to-Seat delivery was announced along with a Virgin Airlines $39 cheap flight promotion between Los Angeles and Las Vegas. The idea of hitting on other passengers in-flight might make slightly more sense when fliers are headed to Vegas.

For shyer passengers, there's even a video tutorial that's part of the promotion called Sir Richard Branson's Guide to Getting Lucky at 35,000 feet. He begins the video by stating unapologetically, "As founder of the Virgin group, I've been in my share of compromising positions..."