Synacor Acquires Technorati To Expand Its Ad Business

Synacor Acquires Technorati To Expand Its Ad Business

The purchase price won’t be revealed until Synacor, a publicly traded company, files its 8-K to the SEC. Technorati posted $7 million in revenue last year, mostly from its aging ad network business and not its newer SaaS business, but Synacor expects the acquisition to help grow its advertising revenue this year.