We Never Rest, But Appreciate Those Who Do.

What We Do

Educate

We provide services, information, scholarships and training for properties, professionals and hospitality students.

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Advocate

As your professional trade association in Colorado, we are actively involved in regulatory and legislative issues that may impact your business.

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Network

CHLA organizes dozens of networking events throughout the year including fundraisers, committee meetings, and conferences.

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Develop

CHLA is working to educate and train a new generation of hospitality leaders with our workforce development initiatives.

Learn What CHLA Can Do For You

CHLA Member Benefits

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Legislative Representation

We actively work with our lobbyists at Michael Best Strategies to monitor the Colorado legislative session each year, propose new legislation to strengthen the hotel industry, and defeat onerous bills.

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Marketing & Networking Opportunities

Members receive a free listing in our directory and on our website. In addition, members are invited to network at our Annual Conference, our Board and Committee meetings and other events throughout the year.

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Expert Advice

CHLA members have access to free legal and tax hotlines, which provide members with quick answers to complex questions.

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Member Discounts

Members receive discounts from industry suppliers as well as job listings through our exclusive partnership with Sirvo.com, Colorado’s leading hospitality job board.

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Training Programs

Through CHLA University, we provide members with significantly discounted certification programs for their employees in partnership with the American Hotel & Lodging Educational Institute.

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Employee Awards

Our annual Stars of the Industry Awards Programs honor lodging employees and properties that best symbolize quality service in this industry. In addition, to the Stars of the Industry Awards, we also honor a Hotelier of the Year, Emerging Hospitality Leader.