Instagram is a nice thing. It's fun to peek at the lives of others, and it's fun to make…
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The project is the brainchild of UK writer and artist James Bridle who uses public records from Pakistan, Yemen, and Somalia to hunt down the location of drone strikes. After that, he puts aerial shots from Google Maps up on Instagram. Bridle's goal is to bring the death toll of these strikes to the public's attention, by putting it somewhere where we share our own comparitively innocous photos. He put it this way to Buzzfeed:

The Dronestagram project is another way to make these things more visible and immediate. We don't see them, or where they work, and it makes it easier to ignore - it's why I'm choosing to do this within networks like Instagram and Tumblr, which are more integrated into people's daily lives

The most chilling part of the project isn't the photos themselves, but rather the juxtaposition of the text that's paired with them, which often includes kill counts. That picture up above? Three were reported killed and three reported injured, including a child.