Simple Ways To Save Money With Your Business:

It doesn’t matter if you have a simple WordPress website for your business, or if you have a complex Shopify store, there are some easy-to-implement cost savings strategies that you can implement today to start saving money and turn more of your revenue into profit.

Tip #1: Use Web Hosting Coupons

While Shopify has their own hosting service that you pay for, most business websites are hosted with a web hosting provider of some kind. These costs can range from a couple hundred bucks to over $100,000/year. Luckily, there’s a plethora of web hosting coupon codes available that’ll save you 40%-60% off the regular price of hosting. Web hosting is such a competitive niche that hosting companies will offer steep discounts if you ask them. If you’ve already signed up, call up and say that you’re planning to move to another hosting provider. They will give you tons of freebies and offer you discounts off your bill in order to keep you as a happy customer.

Tip #2: Use VPS Hosting Coupons

This is if you have an enterprise-level site, or a blog with very high traffic. VPS is the next step up from shared hosting, and it costs a lot (starting at $100/month with most companies). Fortunately, they also offer even more competitive promo codes to keep their customers happy. Try some VPS coupons on popular hosting companies like Hostgator, Bluehost and more and you’ll save hundreds, maybe even thousands of dollars per year (it depends what level of VPS you sign up for).

The rest of these tips are if you have an eCommerce store set up with Shopify or WooCommerce:

It may be cost-prohibitive for some e-commerce site owners to hire customer service agents to chat online with their shoppers. Although nothing can top the warmth of personalized real-time support doled out by a customer service agent, there is an equally viable and budget-friendly alternative: interactive digital tools.

Interactive Transaction History

According to the paper, “Theoretical Importance of Contingency in Human-Computer Interaction: Effects of Message Interactivity on User Engagement,” which appeared in an issue of Communication Research, well-placed digital cues can mimic the reciprocal quality of a conversation with a customer support representative. These signals show the transaction history of a user browsing an online store. A website that displays and makes available to each user his detailed interaction history has been found to offer the same level of engagement as one outfitted with live person chat support functionality. The complete interaction history is seen by the user as a form of goodwill gesture, thus improving user experience and promoting the perception that the site is trustworthy. More so, adding a highly interactive browsing history complete with search functionality is not as costly as hiring human agents to assist customers via Web chat interfaces.

Modality Interactivity

Meanwhile, a related study, “How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes,” published in an issue of the Journal of Communication, looks into interactive web-based tools as an influential factor for onsite user engagement. In the study, visitors to an anti-smoking website were more likely to agree to the site’s negative attitude toward smoking when it included interactive features. Modality interactivity, as termed by the researchers, can be in the form of interactive digital tools, as well as virtual interfaces that enable users to swipe, slide, drag, and click links. It enhances the level of persuasiveness of the site’s messaging and theme.

For online store owners, this extra boost in site engagement can easily mean the difference between a completed purchase and an abandoned cart. Thus, you might want to consider making a couple of tweaks to incorporate interactive elements on the static Web pages of your site soon.

If you are looking for a free WordPress theme for your amazing website idea, you may have found yourself come across hundreds, maybe thousands of options. With all these free themes available it may be difficult for you to choose the one that is best for you.

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Here we have broken down six of the best free WordPress themes for 2017 across each of the most popular categories: Ecommerce, and Business. Here is a quick video on how to install your WordPress theme.

Shop Isle

Shop Isle is one of your best options for creating an online store. It has a large header with professional grid based galleries on the homepage, which are great for displaying your products. If you want a more visual approach to selling online, Shop Isle is your best option, especially if you are thinking about selling clothing, jewelry and other products where your images are what mainly catch the attention of your customer.

Store Front

Store Front allows several layout and color options so that you can totally customize and brand your online store the way that you want. The theme also offers additional customization options such as product category thumbnails, creating stunning product galleries as well as a full-width parallax image on the homepage. Store Front was developed by Woo Themes company, so is a great option if you decide to use the Woo Commerce plug on your site, as integration would be seamless.

Vantage

Vantage is a great theme for eCommerce stores because of its functionality. It affords seamless integration with several of the best free plugins on the market, for example with Meta Slider you can build your own image slider, additionally integration with Page Builder allows you create your layout by drag and drop and you can flawlessly incorporate Woo Commerce to of course sell your products on your website. Aesthetically too it looks very good, especially the homepage which has a full-width slider, gorgeous icons and also bold headline text.

Business

Astrid

One of the great features of the Astrid WordPress theme is that it is ready for translation, thus you are better able to attract international clients through your website. Additionally, the header module can be used to insert call to action text or buttons, which improves the percentage of visitors you can convert to customers. There is also a team member row where you can include pictures of the company’s employees and titles, as well as testimonial and client listing features where you can place feedback from customers who love your work

Enlightenment

The Enlightenment theme also offers translation support, so you can reach your international clients. There are also sticky posts and threaded comments so new visitors can see the conversations happening on your page. The custom backgrounds and colors will enable you to brand your site better, and you can use the featured image header to present a photo on your homepage that sums up what your company is about. You can also create unlimited layouts that will add variety while people browse through your site.

If you have a food business, the Auberge theme is a great pick for you. The header slideshow, is a great way for you to not only show some of your delicious meals on the menu but also for you show images of the store itself. Customers can get an idea of the type of food on the menu and also get a feel for the atmosphere of the business. You can customize your colors which is great for branding your website the way you want, and the threaded comments will also allow visitors to your site to interact with other customers, and get real time feedback about some of the best moments that your business has to offer.

So there you have it, six great WordPress themes for 2017 that you can use for your eCommerce store or your business, and the best part is, you don’t have to pay to a dime!

In a digital age where so much emphasis is placed on how much your presence can be felt online, it is very important to make your site visible and appealing to its visitors. You do not need to spend tons of money or be an expert in coding to achieve the objective of making your website better. You can make good use of these 5 free WordPress plugins to make your site better:

1. FLOATING SOCIAL BAR: The essence of social media marketing is to get as many people as possible to see the content of your website. This can be achieved with this plugin. Unlike many social media plugins which are heavy, this plugin increases the traffic to your site without slowing your site down due to its slim nature. It achieves this by loading scripts only when it is necessary to do so. It supports only major social media networks such as Facebook, Google, LinkedIn, Pinterest, and Twitter.

2. RELEVANSSI: For a site to be considered as responsive, its visitors must find it easy to navigate. One other thing which puts visitors off a site is the difficulty of navigating the site. This plugin solves navigation problems by delivering search results based on its relevance. This is a great help to visitors who want to quickly get content that interests them. It also comes with features which can match partial words where complete words do not match, allow for a search bar to be disabled on a page, as well as highlight the results of a user’s search items.

3. BUSINESS DEAL COUNTDOWN: If you do a promotional offer which has a time frame, this plugin is just perfect for you. With a simple shortcode, you can have it placed on any post or page that fancies you. What it does in essence, is to display a countdown to the expiration of an offer. This would prompt visitors interested in the offer to act immediately rather than later. at the expiration of the time, the page becomes unavailable and may only direct people to another page with a message that the offer has expired.

4. CONTACT FORM 7: This is an important aspect of a website that is mostly overlooked. Your visitors should have a way of contacting you to show that you are really interested in building a relationship with them. With this plugin, addressing issues that may make a visitor not to buy your product or service can be better handled. The whole point why social media is used to draw people to a site is to make sales. It does not make sense that when a visitor comes, he or she fails to make a purchase because they could not reach you to address their concerns.

5. WP REVIEW: People who post reviews on their WordPress sites would love this plugin that displays their ratings when their posts appear in Google search results. The beauty about this plugin is that it would never cause your site to slow down. It allows for the use of a percentage, point, or star ratings.

These WordPress plugins are free and would go a long way in improving your site to make it responsive and appealing to your site visitors.