The company's mission is to provide a superior end-to-end music experience - with headphones, speakers, devices and services - so fans feel the emotion and hear the music the way the artists intended it to sound from the studio.

Led by Co-founder and CEO Jimmy Iovine, Co-founder Dr. Dre, and President & COO Luke Wood, Beats Electronics is based in Santa Monica, CA.

Dr. Dre is regarded as modern music's greatest perfectionist. "We go until it happens," he told the Los Angeles Times of his work ethic in the studio, which has paid off in over a billion dollars in sales of his productions and performances. Critically and commercially acclaimed, Dre has built a signature sound that is instantly recognizable whether he's working with Eminem or Burt Bacharach.

Jimmy Iovine, the Chairman of Universal Music Group's Interscope Geffen A&M Records unit, is regarded as both a legendary figure in the music industry as well as a forward-thinking visionary.

Wood has been involved with Beats since its infancy phase as part of his tenure at Interscope Records. He officially joined the company in February 2011 to build on the brand's momentum created under co-founders Jimmy Iovine and legendary producer Dr. Dre, and to expand the company's audio quality expertise into new products and services.