Venture capitalist Mary Meeker is back with her annual Internet Trends report, with another look at where we collectively stand in technology, advertising, consumer behavior and society.

1. Online Advertising

In 2018, the percentage of advertising spend in desktop and mobile channels drew even with the percentage of time consumers spent in those channels—18% for desktop and 33% for mobile. (And programmatic buying was up to 62% of display ad spend globally.)

2. Second Screens

YouTube and Instagram are gaining the most online platform time (up 27% and 19% respectively in Q4 2018) and digital video is now up to 28% of average daily watching time.

3. On-Demand

Get-it-when-you-want-it products and services increased from about 40 million in 2017 to 56 million in 2018.

Online marketplaces are the most popular, followed by transportation, housing, food delivery and health/beauty.

Similarly, on-demand platform workers numbered 6.6 million in 2018, up from 5.4 million in 2017, Meeker added.

4. Visual Communication

Instagram is up to 1 billion monthly active users, and more than 50% of tweet impressions include images, videos or other media.

5. Interactive Gaming

There were 2.4 billion interactive game players globally in 2018.Online game Fortnite had 250 million users as of April 2019—and nearly one major update per week by May 2019.

Context-rich data yields happier customers, but Meeker said companies are “drinking from a data firehose” because of real-time customer information capture.

7. Consumer Concerns

Consumers are more aware of digital overload and are taking steps to reduce screen time: 63% of U.S. adults say they are trying to limit personal smartphone usage in 2018, which is up from 47% a year prior.

Consumers around the world are less concerned about internet privacy than they were four years ago.

8. Offensive Content

Problematic content is also top of mind for consumers, and an age-old challenge for regulators has resurfaced, which is this: How do you amplify the good and minimize the bad?

9. Open Internet

Meeker said an open internet can benefit everyone as consumers get what they want efficiently and inexpensively, businesses sell products and services profitably and regulators protect consumers, businesses and social institutions.

10. Digital Healthcare

Costs are high and rising for both the government and consumers.

Insurance is increasingly from the government instead of employers: Employer coverage was 54% in 2017 versus 63% in 2008, while government coverage was up to 39% in 2017 from 30% in 2008.

The Digiday Publishing Awards recognize the companies modernizing digital media. Over the years, these awards have honored leading work from brands, agencies, publishers and tech providers such as The Players’ Tribune, Dotdash, NBC News, Purch and more.

A lot of the success both came from Reddit, as their beginning place, and also from YouTube tech reviewers.

Important: record marketing activities

First thing to do: improving the website, build a brand

Amazon conversion trackingIs there any way to track or do you know either anecdotally if a lot of your traffic comes to your site, learns about you and then leaves to buy on Amazon?—-NO

Redesigning a site

determine what that flow was going to be

visuals of color

the layout

How do you guys identify and work with influencers?A lot of Googling.Be human. Craft a message about them, about their channel. Whatever they’re doing that has caught your attention. Send them a real message

So how do you usually work with these reviewers. Do you usually work with paid reviewers, do they get a commission? What’s usually turns out to be the best approach if someone wants to go down the route of product reviews?To pay somebody to review a product calls into a lot of question their credibility.

“Hey I want you to review our product and after you are done reviewing the product, I would like to talk to you about advertising”.

A) Produces a relatively high amount of gross margin per search visitorB.) Inspires/incentivizes users to amplify their experience and your brandC.) Over time, creates branded demand rather than generic search behavior

Step 2: Design a unique value prop/strategy that resonates with searcher intent & produces search-optimized content that people want to link to

A.) Build a keyword research listB.) Answer 3 questions1. What will I create to be 10X better than what’s currently ranking on page one?2. Who will help amplify/link to this and why?3. How will I build a moat that can protect against Google’s own incursion into these results?

Step 3: Find what customers do before they search for high-competition keywords/around your topics