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Dell opens a data centre in Slough next month, to support the delivery of cloudy services to Europe.

The doors open to European customers on August 31, so no pricing and little in the way of firm detail yet

But the company has plenty to say about the introductory trial it is running in US and Canada for Dell Cloud.

On offer are security services from SecureWorks and data encryption from Trend Micro. But the big push is for VMWare's VCloud Datacenter Services, or as Dell calls it, "Dell Cloud with VMWare vCloud Datacenter Services". Even the acronym is unwieldy: DCVvCDS.

But the intent from Dell and VMware is clear enough. If the Cloud is to cannibalise on-premise business, let's make sure it is our cloud that does the cannibalising.

Or clouds. This is the second cloud deal that VMware has announced this week. T-Systems, the giant IT services organisation owned by Deutsche Telekom, today said that it too is to "deliver on the hybrid cloud promise" by providing VMware vCloud Datacenter Services. And there are others:

Dell's introductory offer in the US and Canada for VMware cloudy virt is $999, which the vendors brightly says gives companies of "all sizes and industries" an easy way to check out its hybrid and public cloud offerings.

The vendor has some takeaways to share concerning the first customers on board.

Up to 45 per cent of initial vCloud customers are small and medium businesses