Lamborghini Launches Urus Super SUV, Gives It 641HP To Play With

Lamborghini has officially re-entered the SUV sector, as their brand new, high-performance Urus SUV looks ready to slay any and all opponents in its segment.
According to Lamborghini, the Urus’ 4.0-liter twin turbo V8 engine will help it fit in perfectly alongside the Aventador and the Huracan, and based on sheer numbers alone, it’s easy to understand why.

With 641 HP (650 PS) and 627 lb-ft (850 Nm) of torque at its disposal, the Lamborghini Urus is able to hit 62 mph (100 km/h) in 3.6 seconds, 124 mph (200 km/h) in 12.8 seconds, and a top speed of 190 mph (305 km/h). A plug-in hybrid option will be available later on.

The power hits all four wheels with the help of an electro-hydraulically controlled 8-speed automatic transmission, while a torque converter goes on to boost the twin turbo V8’s response. The torque split on the four-wheel drive system is 40/60, with a maximum 70% of torque reaching the front wheels on demand, or as much as 87% going to the rear.

Speaking of which, the Urus borrowed the Aventador S’ rear-wheel steering system, set to utilize counter-phase steering at low speed and in-phase steering and high speed – the former aiding maneuverability, the latter stability.

Also, in order to achieve a performance-oriented center of gravity, Lamborghini mounted the Urus’ turbocharged engine low, while also placing the central turbocharger near the combustion chambers, thus enhancing engine response.

Once you get the Urus moving, you can choose between its six drive mods: Strada, Sport, Corsa, Neve (snow), Terra (off-road) and Sabbia (sand), plus a custom mode called Ego. Neve, Terra and Sabbia will all raise the chassis of the car in order to improve ground clearance, while Strada, Sport and Corsa will optimize performance for the street and for various levels of sporty driving.

Now that we’ve covered performance, let’s talk about looks, since you know, there’s no way around how aggressively-styled the Urus is. First, we should mention that it measures 5,112 mm (16.77 ft) in length, 2,016 mm (6.61 ft) in width and stands 1,638 mm (5.37 ft) tall. To put that into perspective, a Mercedes GLE Coupe is 4,918 mm (16.1 ft) long, 2,003 mm (6.57 ft) wide and 1,720 mm (5.64 ft) tall. Meanwhile, the Urus also has a larger wheel base than its rivals, measuring 3,003 mm (9.85 ft), and weighs just under 2,200 kg (4,850 lbs) – less than a Cayenne Turbo, with which it shares its MLB EVO platform.

Even though Lamborghini says the Urus took some cues from the LM002, what you’ll mostly see when looking at it are its supercar-like proportions where you’ve got the same “2/3 body, 1/3 window” ratio you get in the Aventador or Huracan. Perhaps just as striking as the diagonal hood lines or the large air intakes, are its sleek front lights, standing horizontally and featuring LED DRLs in the automaker’s traditional Y shape.

Once you’re done admiring the exterior, stepping into the cabin means reflecting on an interior design meant to channel both luxury as well as performance. Just like other Lamborghini models, the Urus also features multiple hexagonal elements within the dashboard. It’s also got a three-spoke steering wheel with vibration damping, a fully digital TFT display, High Beam Assistant, parking sensors, a PreCognition system (preventing/mitigating crashes), plus driver and front passenger 12-way electric heated seats (optional 18-way adjustable front seats). Since this is technically an SUV, Lamborghini will have you know that you can extend the trunk space from the standard 616 liters (21.7 cu.ft) all the way to 1,596 liters (56.3 cu.ft) by lowering the rear bench seat.

As for the “finer things”, the Urus’ LIS infotainment system is able to recognize voice commands and allows users to fully integrate their Apple or Android smartphones via Apple CarPlay or Android Auto. Sound-wise, you get an 8-speaker system as standard, although a high-end Bang & Olufsen sound system with 3D sound and a 1,700 watt output is available as an option.

Prices for the Urus start from $200,000 in the US (£131,500 UK / €171,429 Europe / RMB 3,130,000 China), while first deliveries are expected in Spring of 2018.

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it looks stupid, i cant see an older person driving it ( first because it would be challenging to drive with all the buttons in the interior , second – it looks boyish ) on the other hand the LM looks cool and i would immagine easy to drive lol

Jesse A. C. Majors

1st older people seek to drive a Lamborghini. 2nd if they did they would prefer buttons over touchscreen only (main complaint with new Cadillacs). 3rd it’s meant to look boyish, what Lamborghini doesn’t .

Michael webber

I do not think that the car was ment for the older market. Surely if you where older and wealthy. The Range Rover Vouge. Bentley Bentayga. Or the new Rolls Royce would be your first choice. Not a performance suv from Lamborghini. This car is definitely ment for a younger person. How many older people buy 488. Or Huracan. The would buy a s63. Coupe. Continental GT . Or Rolls Royce. Wraith

Ameer Hassan Tajaldeen

i dig the Range Rover, bentayga and the G wagon … but this just looks out of place

Hockeyman

Beauty!

salamOOn

looks like matchbox car cartoon….

iea96

Now that is just crazy. Goodbye Stelvio, this is the new Nürburgring SUV lap record holder.

Jesse A. C. Majors

I was thinking the same thing. This makes the stelvio look like a Ford suv in comparison

Michelin

Stelvio style is better than Urus. May be Urus will be faster of Stelvio in straight street, but i’m not sure in Mountain corners Urus will beat Stelvio …. Quadrifoglio seems lighter and with better handling.
Wait and see !!!!

Bob

The Stelvio is very light for a SUV. I’m not too sure about its looks personally but that’s the arena of opinion there.

AxlRock

They first showed it to us more than five years ago, but it still looks fresh and will probably age well. Makes me wonder how amazing their concepts for next gen cars would be…

SteersUright

Looks more like a Toyota/Nissan/Honda competitor than an Italian supercar, I mean superSUV. Still, kinda cool, in a super duper Toyota CHR or a Nismo Juke kinda way.

Mind Synthetic

all the hype and teasing and that horrid thing is the final result? thank you US, you can take your SUVs and shove them really deep

Six Thousand Times

If it were only the US and not China, the Middle East, Russia, and more than a few of you cultured Europeans, you’d have something.

Mind Synthetic

US started the trend with their big butts

Kevin Tay

Honestly though, the Aventador has more ass than the Escalade

StrangerGP

The interior is nice, but on the outside it looks like an Audi with Lambo lights.

PK

well what did you expect? vw group owns audi and lambo.

Ameer Hassan Tajaldeen

the interior looks more like a jet plane’s interior than that of a car 😀

jaykit

Guessing this one is going to be easily $225K+. I’ll take an X5 M and a 911 Carrera S for that money.

Six Thousand Times

Delete that X5 and get an M5 – you’re welcome.

jaykit

You’re right. New M5 and a Raptor instead.

ZYGIUS

Everything is super cool and amazing, but those door handles from VW Polo…. That one on the rear door wing is just awful…

Nordschleife

I said the same thing. They could have sprang for a push button or something else.

Nic e car but I can see too many Audi lines all over the exterior design

Belthronding Tinuviel

Audi Q8 Concept.

Yura Zharko

Looks like Hundai Tucson

no25

OH JUST STOP HAHAHAHHAHA. I hate people like you: “Oh, Ive seen the Hyundai Tucson in yellow…this Urus is yellow…THEY LOOK JUST THE SAME.” Like please, they look nothing alike. Get some glasses.

Eythan Aldrich

that’s an invalid reaction pal -_-

Bash

Yeah, both have four wheels and fours doors, clap clap clap

Nordschleife

I don’t know if I like that rear door handle on the door. It looks a bit tacked on. I feel like they should have hidden them or made them push buttons or something.

botornot387

Actually really love this. This really looks the part of a lambo. Also, love that interior.

OdysseyTag

Stands out in a good way – I can see this grabbing my immediate attention on a highway.

BobV12

What is a shame for this brand is the platform, there is no soul in a VAG partbin. The idea is very interesting but there is simply zero heritage here, even if i’d say yes to the design. Lamborghini should be a brand with their own platforms, engines, and ideas of what a supercar/SUV should be, not only for what you see but also for every bit you cannot see. It saddens me :/

Subi-Rubicon1

I can’t help but to think that this is simply another way to water-down this historic brand.

All their character is just being sucked out of them, crease by crease. It’ll be a sad day when the Aventador (in my opinion the last great looking Lamborghini, including all the recent concepts) is replaced.

I expressed a similar opinion. If you think of Lamborghini, you think of beautiful Italian sports cars. Does this look Italian? No. Beautiful? Hell no. Especially with those door handles. A sports car? Not even close. Yes it’s an SUV but even Maserati and Alfa’ could do that job with the Stevio and Levante.

Stigasawuswrecks

It’s a bloated platform with a pretty skin and a Lamborghini badge. It seriously needs to lose 1000 pounds.

Kaisuke971

So we’re just gonna sit there and ignore the fact that the Grand Cherokee Trackhawk is faster and more powerful than the Lamboghini “Super” SUV ? Hopefully this handles better and is more versatile but still, it’s supposed to be a LAMBORGHINI

Belthronding Tinuviel

trackhawk is a killer on the (off) road:)

Dirtdogger

Well said

Elpatore

i mean, the Demon is faster than an Aventador SV but you would never compare them would you?

Denzel

Little has changed since the concept which was already beautiful. Someone said it already Lamborghini’s designs tend to age nicely.

OK…this one is from the same owner that makes sterile design such as Passat and Superb… The front is faceless and have an impact like a mechanical instrument… So, design is gone… whats left then…600+ bhp… Thats useful in an offroader. High speed on bumby roads… When will this madness of over-powered cars from VW stop? Its just richmans toys…just stupid…

Honda NSX-R

Nice

MMNYC18

“Less is less, but more is more” – Donatella Versace

TedNotTheBear

Nice, but I think I’ll take the Audi Q8 and add a Urus body kit

Zandit75

Looks cool! Love it in Charcoal, and Blue. I’ll leave the yellow for an Aventador.

The car overall looks cool, “hi-techy” – more Japanese than Italian indeed.
My question is: Though Lamborghini will make a ton of money in profits from this SUV, why they still felt the need to save by using stock Audi’s door handles? – ok, they use a bunch of Audi parts in their cars (unsurprisingly, since Lambo is part of the Audi division under the VW Group), but, c’mon! how much would it cost to redesign and produce just the exterior plastic handles?
If Land Rover can do fancy door handles in its RR Velar for a third of the Urus price and still turn a profit, why not Lamborghini?

Status

Because Lamborghini doesn’t want a third of the profit. In truth, nobody does.

Status, I think you didn’t understand my point.
Putting it another another way:
JLR sells the Range Rover Velar with hi-tech door handles starting at $50K (U.S. price) – not a third, but a fourth (my bad) of the Lamborghini Urus’ $200K (U.S.) starting price, and JLR still turns out a profit; hence, Lamborghini’s decision to use Audi’s stock handles strikes me as pure greed from the company/group leadership.
Don’t get me wrong; Audi produces lots of nice things (I drive an A5), but a Lambo should be unique – at least from the outside.

I was surprised that they put such traditional looking door handles on it.

Tumbi Mtika

Or just nicer door handles, and no vent. But the quick render works though.

jsz00

It’s because they had to incorporate door handles from VW (Passat) parts bin to lower the cost

TheBelltower

I really like the design of this, mostly. Looks good, but let’s be honest… this clearly isn’t an SUV. If it can be considered anything other than just an AWD sedan with big wheels, then it’s a crossover. There are some inelegant touches. The conventional Jetta door handles are totally out of place on an exotic vehicle. It would look much better without them. But besides that nick picking, this is pretty sweet for the relatively low pricepoint of $200k.

Jesse A. C. Majors

Is gonna sell like hot cakes

Bash

Yep, it will.

Tumbi Mtika

Could’ve looked worse. Definitely could’ve looked better. Overall, I’m fine with the styling, as I can honestly appreciate it from certain angles. Those door handles are unacceptable and really don’t help the Urus, especially when it already has an uphill battle justifying its price and place as “not-just-another-Volkswagen-Touareg-clone”. This should have at least a V10 in it as well, again, adding to the uniqueness of it. It’s kinda disappointing when your lowest-common-denominator model only has styling bringing it inline with its “brethren”. Not even the 4WD system counts, because it’s FRONT WHEEL DRIVE at its base, which it why it’s not nearly as exciting on this thing. The system does not scream “MONSTER”, because just like the the humble Touareg, it’s used more as a crutch, to avoid bringing up the issue. On a Focus RS, Subaru Impreza STi, or the dearly-departed Lancer Evolution, that combo screams “Bad-Ass”, because no one expects something menacing from cars like those. On an SUV, especially due to the price-range and panache it’s supposed to wear as a badge of honor, it just feels lazy for something supposed to be THIS imposing, to have to settle for this. And it shouldn’t! It should command the respect and embody what Lamborghini stands for, AND help soccer moms load groceries. It’s one of the reasons I still have a problem with the Cayenne, to this day.

Overall Verdict: PASS. It’s just not for me, especially when it’s more of a re-skin than it’s own real model- again going back to the door handles. It just screams “ADOPTED” to me. Seeing it on the the highway for the first time, it’d be awesome and I’d gasp for a second. And then remember that the Audi Q7/8 and VW Touareg driving next to it are its “real” family members, and I’d just feel a cheap taste in my mouth for a second and move on. And it wouldn’t nearly excite me as much as it did, the next time that I see it. Instead of a car to get truly excited about, it just reminds me of the compounding problem with the Volkswagen Auto Group. They make great cars now, but they drain the soul out of them! And you see I care a lot about this because I LOVE LAMBORGHINI. They will always have a soft spot in my heart reserved. From the Miura, the the Countach, the Gallardo, to the LM002! They’ve always made awesome, flamboyant cars that challenged convention and truly deserved the love and mystique behind their names. Lamborghini deserves better. The Urus, deserves better. But it’s not like I would have the money for it, anyway…

Belthronding Tinuviel

İ wish Domenciali and VAG management had read this,over and over.

Knotmyrealname

OK, I like the exterior, but is it just me or does it look Audi somehow? But the interior, sorry, a godawful mess. And that’s where you spend 80% of your time in a car. It’s like having the reverse to the first Cayenne – ugly on the outside, less so on the inside.

ErnieB

Very Japanese like.. Acura/Lexus .. it’s okay I guess.. must see in person.. I’ll see a bunch in Miami.. blah

Gerald Michael

641 HP is still not fast enough to outrun all that ugly.

Bash

The 640 doesn’t bother me, but that 1 horse does tho.. but not 645 or 640, heck a 650hp would not be a hard target for Lamborghini!

Jason Panamera

Interior is from Unreal Tournament. A ye, and 4 seater from Lambo since longer time.

Mike Gonzalez

Thank God we still have Elon Musk to show the industry how to make good cars inside and out

Love it, but really they couldn’t get it to 200mph. I was sure they’d do that. You may as well just get the Bentley, bigger, more luxurious, better engine, more comfortable, and just as fast.

exeptor

This is an unexpected side efect of people getting richer. In the past when a very small number had all the money the class seems to be on a much higher level. Now the trend is dictated by people with extreme lack of taste and style but just enough money. This is not and never will be Lamborghini. I prefer their tractors than this one. I admit that if it was some other, more genric brand then I would’ve been fine. The car is not beutiful but is better than most of the SUVs out there. But not Lambo, not the manufacturer of Miura, Countach and Diablo. I know that I sound like stuck in the past, but this is how I feel. A special brand to my heart slowly but steadily “disappears”.

Belthronding Tinuviel

”..Now the trend is dictated by people with extreme lack of taste and style but just enough money..”
+100

WTF

Not sure what to think about this thing its interior looks more Audi than anything and its exterior looks like a 4 door coupes version of the Q8 concept. The door handles are also bugging me if Land Rover and others can have hidden door handles why can’t Lambo they just look off. Not to mention why are people comparing this to a Stelvio???? The Stelvio is over half as expensive and was made to compete with the Macan , GLC and others…..if a car this expensive and this powerful from an Exotic sports car manufacturer can’t beat the Stelvio something is wrong. This car would be more impressive if it hasn’t been done already by the X6m or the Trackhawk but it seems like just another fast SUV

YUDHA BAGASKARA

Meh looks like cayenne sport turismo with Q7 vibes

Moveon Libtards

Notice how the writer had to try hard and show the bright yellow Urus mostly?

Because the damn thing looks like a Hyundai/ Kia. It is just a big cash cow for them but definitely waters down the brand.

Moveon Libtards

The grey colored one is so Kia!

No wonder the blogger tried so hard with lots of yelliw and blue ones and brown leather sears. Lol

gshemant

I just can’t picture this as part of Lamborghini’s portfolio. Nothing about this car looks half as bespoke or exotic as the rest of their range. I’m just getting cash cow vibes. Hopefully that twin turbo v8 has as much character as their v10 and v12.

enthusia

never thought i’d see the day when i would actually be delighted that i could not afford something.
you rich folks can KEEP IT. lmao

klowik

It is all VW styling on the evil side..

TheHake

Love it! Looks like Lambo’s interpretation of the T-Roc… I want one please!

Elpatore

I don’t get why there is so much hate, if this will allow lambo to make more Venenos and Sesto Elementos then PLEASE keep the SUVs coming! plus, i love how lambo just made Bentley and Porsche eat sh*t.

klowik

At 5112mm long, it’s much longer than a 7seat Kluger SUV and 7seat Kia Carnival Van!!

So the auto industry is a middle-eastern bronze-age fable that never existed, has not a shred of evidence behind it, and doesn’t apply anything of value to social and economic structures of first world industrialized nations? Gotcha.

This thing is so funny to me it looks like what the X6 would look like if Lexus (or Pontiac) designed it. Its interior looks like an Audi, and its performance stats compared to the other NUMEROUS high performance SUVs isnt impressive……truely proves you can slap an expensive badge on anything and people will love it no matter how much it sells out the brand….smh