The film adaptation of E. L. James’ 2011 novel, Fifty Shades of Grey, will open in time for Valentine’s Day dating, but theatre goers can anticipate more sex than romance. Roughly one fifth of the film is devoted to sex scenes and those who are familiar with the the premise of the book already know that what we’re not seeing in the film will be implied.

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Fewer and fewer men read fiction. They compose only about 20 per cent of the fiction market according to surveys. Some lay this off to genetics, suggesting that the way men’s minds work discourages them from entering into another’s experience the way fiction demands.

“Boys and men are, in general, more convergent and linear in their thinking; this would naturally draw them towards non-fiction,” wrote author Darragh McManus, pondering the question.