Jeff Koons Is Joining Forces With H&M

We love a design collaboration, especially when it involves H&M, so the news of the company's partnership with artist Jeff Koons had us excited from the get-go.

Koons, who's known for his balloon art, has designed a handbag to commemorate the opening of the retail giant's new Fifth Avenue flagship store, opening July 17. The limited edition bag will go on sale online and in-store that day in select markets in the U.S., including Los Angeles, Chicago, and Dallas, according to WWD. For the store opening, an image of Koons' "Yellow Balloon Dog" will cover the entire storefront, along with the words "Fashion Loves Art."

In keeping with the artsy theme, the retail giant has also announced that their new flagship store is being designed to look like an art museum. While it will only hold the title of biggest store until their Herald Square location opens later this year, they've promised it will be the most upscale store in the U.S., with a 5-story atrium, a giant LED screen, green and white marble, herringbone woodwork, mirrors, vitrines, and pillars. Fancy!