• Think like an email marketer: How to attract visitors & leads
• Email types: What emails should I be sending and when
• Metrics: What to track and how to optimize your emails
• Delivering the perfect email experience: From subject line to landing page and checkout flow

Lessons will be in part writing, in part video. Some topics are better explained through different mediums — let’s use those to our advantage.

Lesson 1

Learn to drive relevant traffic to your website and optimize your email capture rate. This 1,500+ word lesson also includes a $297 freebie.

Get a sense of the types of emails you should send and when to send them. In this lesson, we’ll cover 8 types of emails you should consider using. And, as a bonus, we’ve included 45+ email examples to inspire you.

Understand what metrics you should track and why they matter. This lesson is packed with pro-tips to help you improve your email marketing campaigns. We’ve also included a bonus section where you’ll learn to measure the success of your drip campaigns.