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Digitalization permeates so many corners of our
lives; nearly everything can be found or done online. It almost makes you wonder what in the world
we did without the World Wide Web. Yet,
in both the personal and professional realm, there remain things that simply cannot
be digitally duplicated: a hand shake and a business
card are still expected; billing statements find
delivery to your mailbox; contracts are drawn up on official business
letterhead; the holidays bring about festive greeting
cards. And on
each of these printed pieces, presenting a cohesive style, especially one that
ties in your online presence, can help strengthen your brand.