deinblick and Lomography present: You are the New Generation

What does the "New Generation" mean to you? We have joined forces with deinblick magazine to bring you a very special competition with some great prizes. Read more after the jump.

We know you love competitions where there are no limits, and this is one of them. Show us what you think defines “New Generation” and get a chance to win some hefty prizes.

deinblick magazine is a user-generated magazine focusing on personal stories and authentic content provided from users and readers worldwide. The idea is simple: deinblick sets a topic for each upcoming issue and you provide the content. What you get is a high-quality print magazine, loaded with the very best from your contributions. It’s all about your life, your style, your views, and it’s written by you.

Show us what YOU call New. What do you think of when you think of the New Evolution? Share your individual, personal, unique vision of the future: what will it look like and what will it bring? You have the freedom of visualization and whatever you create – the fun, the doom, the adventure – we want it! So go on: submit!

For the second year running, on April 12th 2014 we are celebrating Film Photography Day! And as avid analogue lovers, we have prepared a bunch of great events, top prizes and a lot of surprises! Read more about what will happen on Film Photography Day 2014 near you after the jump!

Alison Scarpulla is an enormously talented photographer from the USA who utilizes experimental techniques such as multiple exposures and film soaking to create surreal, evocative and emotional shots. After previously featuring some of her work in the Lomography magazine, we were ecstatic that she accepted our offer to shoot with the LC-Wide to create some brand new photos. Read on for our exclusive interview with the woman behind such amazing photos, which you will see after the jump!

Shop News

Really want to bring your film photos to life? We’re now offering totally analogue fine art prints in a host of large sizes and formats! Carefully enlarged from your negatives onto premium photographic paper by lab professionals, each picture is a unique piece of craftsmanship.

Revamping the classic design of the Petzval Lens born in Vienna, Lomography has indeed gone beyond what is needed to bring analogue shooters and filmmakers a one-of-a-kind lens in the new Petzval Art Lens. Read on to find out more about this high-quality lens after the jump.

Looking for a chance to share your best Lomo'Instant snaps with the world and win seriously cool prizes? Then we've got good news for you — The Great Lomo'Instant Tag Competition of 2015 is on! And even if you don't have a Lomo'Instant yet, now is the perfect time to get one. Pick one up now so you can join in on the fun!

I participated in the Kickstarter campaign and purchased my very own new Petzval lens. I can't wait to use with with my digital camera to experience its wonderful bokeh effect. I also wanted to try its effects when using a film camera but the lens has an EF mount. I didn't have a Canon camera. See what I did with it after the jump.

We recently came across a great tipster featuring a rad new way to punch up your Lomo'Instant photos and we wanted to pass it on. Within a matter of minutes and very little effort, you can transform your photos with a gritty border and some old school character. Read on to find out more!

While waiting for the new Lomography gem, the wonderful Russar+ lens, I took some photos at a fun fair with my wonderful Mir 20/3.5 super wide angle lens from the big panoramic wheel. Here I'll tell you some tips about the use of this kind of lens. Read more after the jump!

In 1958 the great photographer Robert Frank took a series of images of New York's street life with a Leica camera from a bus window, as in these series of photos that I took in my city Como with my trusty Lomo LC-A loaded with a Kodak Tri-X film. This is a tribute to a great camera and to a great photographer! Read more after the jump!

On Thursday, May 1st, all the shops in the Carnaby Street area will open its doors late for a big shopping extravaganza organized by Grazia Magazine. Lomography Soho is just off of Carnaby Street and we will be joining the celebrations with a 20% discount on products and a special La Sardina workshop. Find out more after the jump.

You're probably already familiar with ccwu. We've written about his work on the Magazine, featured his awesome albums and winning photos of the day. The Taipei, Taiwan-based photographer is one talented and versatile snapper with an impressive collection of photos to prove it. What happens when you partner someone as talented as ccwu with the New Russar+ Lens? Find out after the jump.

Attention! Soon, we will introduce you to a new character here at Lomography. And not only that, this is someone rather special – head past the jump to find out more and start guessing what could be on the way!