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attracting strangers to your business

The big push with most businesses is increasing business by attracting new clientele. In the world of inbound marketing, we call that this the Attract Stage. This is an important part of courting new customers and should be approached with[...]

serve up newsletters that demand results!

You might expect social media to be the all-star hitter in the world of online marketing. While platforms like Facebook and Instagram still have their place in the marketing mix, other means of communication—such as email marketing—can often[...]

boost ROI with Geofencing!

Accuracy is an important aspect of all marketing campaigns. We are always looking for innovative ways to better spend advertising dollars and push more money where it will generate the highest return on investment. Enter: Geofencing!

How to Make Instagram Work for Your Business

Instagram is a rapidly-growing social media platform and may rival Facebook in the near future. With 500 Million+ users, Instagram will prove to be a lucrative tool in reaching your ideal consumer in many ways. Here are some great tips on[...]

The Importance of User-Generated Content & How to Make it Work for your Business

Have you ever bought something online and shortly after you received it, you were asked to rate or review your purchase? The company is asking you for user-generated content (UGC). Most everyone who has ever shopped online has been asked to[...]

should you be marketing to millennials?

As marketers, we get into the habit of profiling our target audience. We like to delve into what makes our current and potential buyers tick. What do they enjoy? What are their goals and challenges? How can we relate to their needs and[...]

is your business socially engaged?

Have you embraced social media marketing? Social channels like LinkedIn, Twitter, and Facebook are excellent ways to promote your organization among a captive audience. Many local, regional, and national companies are learning how to harness[...]

relationship marketing through video

We’ve all seen the statistics that support video’s popularity. Recent polls revealed that 43% of consumers wanted to see more video content while Facebook users alone watch 8 billion videos a day. Engagement in social media takes the[...]

looking for creative fundraising ideas?

Sire Advertising is your one-stop branding headquarters for custom-imprinted promotional products and apparel. If your sports team, club or organization is looking for a stress-free fundraising solution, you’ve come to the right place![...]

it's time to re-think your online strategy!

Are potential customers finding your site? Is your website generating leads for your business? Are you following up with leads in a timely fashion? Building and maintaining a successful and effective website can be daunting task. It doesn’t[...]