SEO TIPS 2018 UPDATED

It
is one thing implementing SEO on your site and it is entirely a different thing
using it well.

Many
site owners, bloggers and publishers are greatly concerned about optimizing
their sites that they end up not optimizing it at all (Confusing right?...), I will explain in the article.

Tips to Using SEO Right

Although this is a very important way of
driving great organic traffic to a website or blog, it must be used in the
right way to yield the expected or anticipated result.

That
been said, let’s look at the tips that will help you make your pages search
engine friendly.

1.Create a seamless browsing
experience on your site

This
is a very important step. Making your website easy to navigate and placing
contents where they can easily be found by your users amongst others is very
important. This can be done by;

Making your content appealing both
for users and search engines and thus, both readability and the ability of
search engines to crawl your website easily should be taken care of in one
step.

Testing your site’s links and fixing
the broken links to minimize errors in the pages of your blog or website.

Accelerated Mobile Pages (AMP) may
also be relevant to your site and Google seems to prefer the pages that
start using it. Since they are one of the biggest (in my opinion the
biggest) in getting organic traffic, it won’t hurt to use their products.

Navigating your website should not
be a thing your visitors should struggle to do. As I earlier mentioned,
you should make easy navigation on your website a top priority.

Optimization of pages for fast
loading speed is crucial, so don’t forget testing it from time to time. There
is always a reason that your site gets slow. Reducing the weight of your images
and removing unnecessary scripts will make your pages load faster.

To
the surprise of many, it is established that search engines focus on the actual
content rather than its optimization.

You
should monitor your keywords, the site’s stats, the levels of engagement on
each topic and find what your users really want or expect from your page as
this will be s great factor in keeping your readers.

You
should always think of new ideas to expand your content or even to invest in
evergreen content, and make sure you think like a reader, rather than a search
engine.

You
should not spend more time on the optimizing your content if it is not
appealing enough for your audience.

Are
the topics and the structure appealing to your target audience?

Remember,
the combination of seamless user experience with quality content can have a
very positive impact on your SEO rankings.

Most
people make the mistake of choosing keywords because during their research,
they found out that has high volume.

It
may break your heart to know that you will NEVER
get traffic on some key words.

For instance,
you choose “Gmail” as a key word you
can see that it has thousands of searches per month but probably 97% of people
who search for it either want to create a Gmail account or login into their
existing account.

That
should tell you that at least, the first 7 search results will come from Google
themselves and your page may end up in the second or third page of the search
result. You see yourself getting any clicks from there? I don’t think so.

6. Always Write for Humans not Robots

Google
bots have evolved and can detect if your content is only made for them. Remember
that your work will be viewed and used by living human being not robots.

Google
can penalize you if your pages do not have content to add value to humans but
is only aimed at getting search traffic.

Don’t
just create quality content, take time to know your audience so you can create
the content that will be useful to them and I bet you will have more chances to
be ranked higher in the search results for the relevant queries.

This
can be done by;

Learning more about your audience
and finding the questions that you’re going to answer for them

Examining your existing content and
find the most popular topics to seeing the ones viewed more and the most
commented topics.

not hesitating to expand your blogging
niche or area, provided that you’re still useful for your target audience

Combining timing and context, in a
way that you’ll be able to beat your competition. (be consistent in
posting)

Getting
organic traffic if important, SEO can help but remember; do not overstuff pages
with one key word, write quality content, choose the right keywords, and
research before writing.