“…The Bachelor Pad: Myth and Reality…”

“…A small body of literature on bachelor pads finds that they played a significant role in producing a new masculinity over the course of the 21st century.

As Bill Ogersby puts it, “A place where men could luxuriate in a milieu of hedonistic pleasure – the bachelor pad was the spatial manifestation of a consuming masculine subject that became increasingly pervasive amid the consumer boom of the 1950s and 1960s”.

The really interesting thing is that few men were actually able to luxuriate in these environments.

Yet Playboy – along with a host of copycat magazines — spent a great deal of money, time, and effort perpetuating a lifestyle in which few men engaged.