Look at this. What are you seeing? If you are seeing what the billboard's authors think you should be seeing, then you are on a wrong blog; you need to be on Fleshbot or something.

No, seriously: "We use a poster, the full impact of which only becomes clear once night falls. During the day, you can only see the Playboy logo on a gold background. At night, the poster is lit so that the circles of light form two breasts."

This billboard for an HIV drug Atripla mocks the FDA rule that requires "fair balance" fine print on all medical commercial communication. The guy who took this picture says some people actually climbed up to read what it says.

This billboard for a bug spray is why this site's name has Awesome in it. In daylight, it shows only one roach. At night, his friends painted with special reflective stuff crawl out to glow and remind you to never leave your dishes dirty overnight. Awesome.
-- via Scary Ideas

Very. Awesome. You pass by this billboard for Nikon D700, trigger something, and suddenly all those flashes go mad and you feel like Paris Hilton on a night out. Done near a subway station in Seoul with a Nikon store conveniently nearby. Lovin'g it.

We here at Billboardom have seen our share of billboards -- over 600 and counting, and that's just the ones that made it into our collection. Some are plain, some are kind of too gimmicky for our refined palates but are are still fun for the first two minutes. A rare few are just plain awesome. The awesomest are the billboards that don't just stand there looking pretty but actually do something useful.

If sex sells, you can't tell it by looking at billboards around you, most of them rated PG-13 and below. But there are happy exceptions, and we here at Billboardom are embarking on a quest to collect them all. We've seen butts, we've seen threesomes, and now this unfortunately fake but still awesome billboard that appeared in New York for a brief second a couple of years ago.