CATI Survey Specialists

Since 1996 DigiPoll has been conducting precise quantitative research fieldwork, nationally and internationally. Specialising in telephone surveys, we make polling an art as well as a science. Our data collected by telephone surveys use exclusive RDD samples that have been recognized by market researchers, consultants, academics and pollsters as accuracy with the highest resolution.

DigiPolls have become a benchmark for public opinion and we take great pride in being precision pollsters.

We are delighted to announce that DigiPoll had achieved a three-year ISO 20252 accreditation as of the 14th of June 2013. The implementation of ISO 20252 in New Zealand was initiated and facilitated by AMRO (NZ Association of Market Research Organizations).

Latest DigiPolls

Election 2014: Herald-DigiPoll came closest to picking who would win on the night

The Herald-DigiPoll survey came closest to predicting the final election result, an analysis of the four major polls shows. It was the only one of the mainstream polls which did not underestimate National Party support or significantly overestimate the Green vote. Along with the Colmar Brunton survey, all its party vote predictions were within the margin of error.

The Herald looked at the final predictions by four polling companies and compared them to the provisional party vote results published by the Electoral Commission yesterday. Special votes could change the final result.

Most voters in abandoned poll wanted Collins gone

A poll taken before Judith Collins resigned from the Cabinet last week suggests that a majority of voters, even then, did not want her back as a minister if National was to be re-elected on September 20. The Herald-DigiPoll survey asked what Prime Minister John Key should do with Judith Collins if National won a third term. The response: 51.6 per cent said give her no ministerial role; 25.5 per cent said give her a less senior role than she had; and only 12.6 per cent thought she should keep the Justice portfolio or a similarly senior role.

CATI Fieldwork

DigiPoll provides a Computer Assisted Telephone Interviewing (CATI) fieldworkservice from its unique Hamilton-based facility. The lab operates seven days aweek with operating hours adjusted to the requirements of local and internationalsurveys.

Random Digit Dialling

DigiPoll offers an exclusive sampling system, which is based on the Random DigitDialling (RDD) method. This system helps generate random samples across smallor large geographic areas, accurately reflecting the socio-economic makeup of thepopulation.