GENEVA, October 17th, 2016, Frederique Constant sponsored the Power of Women event in Los Angeles with a watch for the cause to Honorees.

Aletta Stas-Bax, Member of the Executive Board and Co-founder of Frederique Constant said: ”We are grateful for the hard work and dedication of our partner charities, who help to improve the life of children and mothers around the world. Our company is making beautiful watches and we gladly contribute to making the world a better place. Our customers are the true givers, as for each Ladies Automatic sold, we donate to our partner charities.”

Frederique Constant proudly continues to sponsor Variety’s Power of Women events, supporting its tenth installment of the famed luncheon at the Beverly Wilshire Four Seasons on October 14, 2016. Sponsorship of this event is indicative to the Swiss watch brand’s ongoing pursuit to giving back, especially through the work accomplished along with the different charity organizations.

The event gathered an intimate group of Hollywood’s most philanthropic women who have been selected as Variety’s “Lifetime Impact Honorees.” Through their humanitarian efforts, these women have made a significant difference in their chosen causes.

The women honored this year are the perfect embodiment of the Power of Women initiative. Frederique Constant salutes Laverne Cox, Miley Cyrus, Ava DuVernay, Helen Mirren and Scarlett Johansson for their incredible philanthropic work and their personal commitment to fostering change.

The exclusive luncheon hosted five hundred invite-only guests comprised of Hollywood insiders, who came to celebrate, support and pay tribute to the philanthropic efforts of these incredible and inspirational women.

Frederique Constant is Variety’s 2016 Power of Women Charity Sponsor. Frederique Constant has donated Ladies Automatic Heart Beat watches to each of the honoree’s charities to be auctioned off.

Since 2004, Frederique Constant has been engaged in supporting charity, with $50 from each watch sold from its Ladies Automatic Collection donated to various charities. These charities include those related to the heart, children and women. Frederique Constant’s slogan is “Live your passion”, and the brand does. Passion definitely shows through its craftsmanship, as well as its engagement toward charity causes.