The new organization, open to educators, parents and children in kindergarten through high school, seems designed to integrate educational lessons with Blue Origin missions.

“Club members’ ideas combined with a foundation of affordable, frequent, and reliable access to space, will help spark a future without limits,” reads the website’s exhortation to new members.” Dream. Experiment. Build. As we grow, look out for new activities, content, and opportunities to access space.”

The first project is to “receive a postcard from space.”

All participants need to do is draw or write a vision for the future of life in space on the blank side of a self-addressed, stamped postcard, and send it to “Club for the Future” at PO BOX 5759, KENT, WA 98064, U.S.A.

The first 10,000 postcards received before July 20, 2019 will be placed inside the Crew Capsule on a New Shepard flight, and then returned to senders with a stamped “flown to space” certification.