PartyCasino is the Group’s most popular casino brand by far although other brands include CasinoKing and CasinoLasVegas.com The Group's casinos offer a huge variety of over 150 games including slots, blackjack, roulette, and video poker. As well as these traditional online casino games, the Group also offers virtual horse and virtual dog racing as well as multi-player blackjack.

Except for casino tournaments, all players place bets against the house, and the outcome is determined by randomly generated results. Wager limits vary from $0.01 to $1,000, depending on the game. Casino revenue represents the net win, being the amount wagered less player winnings and any change in liability of progressive prize pools. Bingo revenue represents player buy-in less prize payouts.

In 2007, the Group’s casino product was substantially improved through a series of software upgrades, the addition of a number of new slot machines and the integration of the acquisitions from EOL and IOG. Casino, which includes bingo games, is the Group’s second largest business segment and in 2007 it generated Continuing revenue of $146.7 million (2006: $51.0 million) and Continuing Clean EBITDA of $43.6 million (2006: $15.9 million).