laViv

Mascara that lasts for weeks on end. Toothpaste that whitens instantly. A cream that makes brown spots disappear. This isn't a list of things that sound too good to be true—it's just a few of this year's most exciting beauty innovations.

We have personalized playlists on our iPods and personalized news filters on our iPads. Next up: we'll soon be able to repair damaged and aging skin with personalized wrinkle fillers. Instead of contenting ourselves...