Eric Sheridan Prydz (born July 19, 1976) is a Swedish DJ and producer based in London, United Kingdom. The pronunciation of his surname is often questioned; it is pronounced "prids", but when under his alias, Pryda, it is pronounced "pride-ah". On October 28, 2009, DJ Magazine announced the results of their annual Top 100 DJ Poll, where Prydz placed at #30.