This means interviewing people on all sides of the argument without being condescending towards any specific viewpoint. And it also means not dismissing peoples' love of animal products for food altogether. The documentary acknowledges that the best way to proceed will likely involve better practices for raising animals, not a massive societal shift towards veganism.

American Meat is currently being shown in limited engagements in Iowa; it makes its East Coast premier in Hopewell, NJ this Friday, and will be released on DVD in February.