If you were running the marketing campaign for the 2013 season, what would you pitch to the team as your slogan? The team is going to want to focus on the new, with all of the turnaround on the staff, and with the new QB, etc...but at the same time, make it a focal point to bring the fire back to Arrowhead.

I do this for a living (sports marketing), but it's always fun to get opinions of other fans on what clicks with them as far as sports slogans and ad campaigns go.

This year, I don't think the Chiefs need to make any promises, and stay away from the cheese. Reid and Dorsey are going to bring an attitude and an element of toughness to the team, and the fans will reflect that (hopefully) on gamedays. I understand that there will be a lot of joke suggestions posted, but I'm looking for some serious ones as well.

__________________"You’re out there playing against another man who is basically now trying to take your place and try and make your team lose a game and I’m not having that. I am going to do whatever it takes to protect my island and protect my team, first and foremost.” - Marcus Peters