Blog Administrator

SMARTech’s main challenge was integrating disparate data sources into a data-centric hub for the purpose of consumer and constituent engagement. It was essential to utilize a master data management solution that would successfully allow SMARTech to gain a single, accurate, organized view of their customers by consolidating data across different data sources.

The company also needed a strong technical support team that would aid in the implementation of a master data management solution, and provide quick replies to any issue that would arise during the transition process.

Melissa Data’s Total Data Quality Integration Toolkit (TDQ-IT) was the perfect solution. TDQ-IT is a complete enterprise platform that works within the SSIS data fl ow to deliver a wide range of data integration, transformation, and cleansing functionality including: profiling; parsing; cleansing; matching; and monitoring.

Ultimately, utilizing TDQ-IT proved to be a successful venture for SMARTech.

Post navigation

Share This Story

Your email address will not be published. Required fields are marked *

Comment

Name *

Email *

Website

Search

Search for :

Subscribe

Name:

Email :

Leave this field empty if you're human:

Archive

Archive

Categories

Categories

About This Site

All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence