The additional tickets On Location will get will come out of the pool of tickets that's allocated every year to NFL teams. The two teams in the Super Bowl get the biggest percentage of available seats, followed by the host city and the other 29 teams. The NFL also keeps a percentage.

On Location will offer packages at different price levels, and it will set aside a number of packages for fans who don't decide to go to the Super Bowl until after their team makes it to the big game.

Super Bowl 51 is scheduled to be held February 5, 2017 at NRG Stadium in Houston, Texas.

On Location is the official hospitality partner of the NFL and is co-owned by Jon Bon Jovi and the NFL's private equity firm.