Top of Mind Thursday July 21, 2016: Faster than the Speed of Sound

Melania Trump had barely finished her presentation to the Republican National Convention on Tuesday evening when the Web was abuzz discussing how whole sections of the presentation were identical to one by Michelle Obama in a similar venue 8 years ago.

What I find most amazing about this whole episode, is that in today’s fast-moving, digital, connected, research-anything-in-seconds world, this kind of mistake is allowed to happen.

We know that when public figures misconstrue their employment history, military service, or educational background, the truth finds it way out. We’ve seen the power of videos to show us within seconds what really happened at a terrorist attack, natural disaster, or police shooting. Teachers have been relying on online tools to check the originality of students’ compositions for years.

What happened here? A low-level staffer put this together without being aware of the consequences. The question is why no one else double-checked what was being said in such a high visibility venue *before* Mrs. Trump took the stage.

What simple errors are happening in your organization because no one took the time to double-check your messages before they were made public?

Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.

Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.