How to Advertise as a New Avon Representative

by Shelley Frost, Demand Media

An Avon business gives you the flexibility of working from home on your own timeline. For a successful business, you need a steady stream of customers, including regulars who buy from you frequently. Your acquaintances give you a starting point for building your client base, but eventually you need to expand beyond your family, friends and colleagues to drum up new business. Effective advertising methods spread the word about your new Avon business and potentially find you new clients.

Step 1

Print business cards for your Avon business. Include all of your information, such as your phone, email address and the website address for purchasing products online.

Step 2

Attach the business cards to fliers you print to market your Avon business. Focus the flier on one product, like a new Avon fragrance; or a special promotion, such as the chance to get a free makeover. Display the fliers on bulletin boards at businesses such as the grocery store, daycare centers and laundromats, and at community centers.

Assemble gift packs containing a few Avon samples, product pamphlets and your card inside clear plastic bag. Write a note that relates to the type of woman you're targeting and the products inside. For example, put together samples of the latest cosmetics appropriate for the office with a note that mentions how well the colors transition from the office to after-work events.

Step 4

Create a flier or brochure targeted at men that focuses on Avon gifts for their wives, girlfriends or mothers. Create an Avon gift basket tied to Mother's Day, Christmas, wedding anniversaries and other events. Use the flier to encourage the men to call you to put together the ideal gift basket for the women in their lives.

Step 5

Schedule a kickoff party with all of your friends, family, neighbors and acquaintances, attaching a sample of an Avon product to the invitation. Theme the party around pampering and beauty to showcase the Avon products. Let the women try out the products so they are able to find the items they like best.

Step 6

Ask the party guests if they are able to host an Avon party for you. Schedule the party before leaving so you pin them guests down to a certain day. Repeat this at every party you host to continue scheduling a series of parties.

Step 7

Pass out extra product brochures and business cards to your acquaintances so they are able to refer their acquaintances to you. Increase the chances of referrals by offering a small incentive, such as a free lipstick or a discount on the next purchase, for a referral who makes a purchase.

Step 8

Hold a joint party with another direct sales representative that sells a type of product that won't directly compete with your Avon products. For example, pair up with a representative for a home decorating party business or a direct sales food business. Refer one another to your current clients and acquaintances.

Step 9

Advertise your Avon business on your car with a magnetic sign or window sticker.

Step 10

Network through a local small business group or through community groups you belong to. Focus on women's groups like a moms' group or a women's business organization since women are your target audience for most Avon products.

Things Needed

About the Author

Based in the Midwest, Shelley Frost has been writing parenting and education articles since 2007. Her experience come from teaching, tutoring and managing educational after school programs. Frost worked in insurance and software testing before becoming a writer. She holds a Bachelor of Arts in elementary education with a reading endorsement.

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