Showing articles about advertising

If you are in North America, you may notice that we are running a few ads right now for something called Double Jump. Double Jump is a novel by author Jason Glaser who has writing credits of several dozen books including many kids books. He's also a fan of Co-Optimus, so that of course earns him several bonus points. Double Jump is a novel about Jeremy who suddenly finds himself in a situation that seems all to familiar, one that reminds him of the video games he loves to play.

When I was growing up, Blizzard games always had two things going for them. On one hand they were always filled with richly detailed characters and were a fun, polished product. On the other hand they were remembered for their gorgeous cinematics, fully rendered and detailed that were head and shoulders above anything else out there. I can remember my excitement of getting an entire DVD with the Diablo 2 Collector's Edition that contain all the cinematics on it.

Don't blink. Not even for a second. You might miss the transition in the latest TV trailer for Battlefield 3 which seamlessly blends real world warfare action with scenes from the game. Can you tell the difference?

This may not exactly be co-op news, but Sony's latest ad campaign for the PlayStation 3, called Long Live Play, is certainly worth watching. Not to give too much away, but the idea is how a player impacts the lives of the characters they play in modern day games.

Sordahon's journey into the ridiculous continues, this time he's at the Southpeak Offices negotiating his list of demands in Two Worlds 2. I guess after constant abuse, job hunting and the need for psychiatric care Sordahon, Two Worlds 2 #2 villain, has had enough of the crap.

Ever since Halo 2, Microsoft marketing for the Halo universe has been one of human relation and emotion. For a sci-fi game that's largely about huge battles between cyborg like men and aliens with green blood, there's very little human element directly on display in the titles. Yet, the I Love Bees ad campaign from Halo 2 and the Museum campaign from Halo 3 are amongst the most memorable ads for video games by the emotional response they invoke.

Fans of Halo and the upcoming Halo Reach will want to stay tuned to tonight as a brand new live action short will premiere on British Sky Sports 2, ABC and sixteen other US and UK TV Affiliates like Comedy Central, Spike TV and TNT. The short will also be playing before Iron Man 2 in theaters.

If only these guys decided to play the cooperative Spec Ops mode in Modern Warfare 2, instead of trash talking each other, perhaps there wouldn't have been a "snow mobile accident." Wal-Mart is running a set of ads that feature the duo and the game, and for the most part, they are pretty entertaining.

When promoting a video game to young men, nothing grabs their attention like porn stars. In the short advertisement for the four player co-op Fairytale Fights, there's even something for the ladies, namely Ron Jeremy. I kid...I kid.

While Uncharted 2: Among Thieves might have three different co-op modes, most players are going to pick it up for it's incredibly engaging story and single player. Not only is the game beautiful, it's entertaining and has incredibly high production values.

Remember that awesome live actionHalo 3: ODST trailer we posted? Bungie has just released some behind the scenes footage of it, and you are going to be shocked at how much work can go into two minutes of film.

Do deep, theological sentences stimulate your intellect? What about people punching each other in extreme slow motion? Do you like fighting games? If you answered yes to any of the above questions then Tekken 6's viral campaign called "What Will You Fight For?" promises to make you a very happy individual.