Facebook has an enormous reach of as many as 1+ billion daily active users, which makes it a very attractive target for marketers. Their ad platform is relatively simple to use, however it’s difficult to use well.
Most people tend to lose money on their Facebook ads.

Don’t let that dissuade you from using them. Facebook ads can be remarkably profitable if they are used correctly. However, most people don’t know how to best utilize them.

The documentation on Facebook’s page is long, elaborate and complex. It takes hours just to make it through all of the instructional material, and it often leaves people even more confused than they were before they started reading it.

Indeed, there are a lot of different options, so it can be difficult to know which type of ad might work best for you. If you choose the wrong type, it could mean a lot of money wasted.

In this guide, you’re going to learn about some of the different ad types, where on the site they appear, and how to get the most out of each one.

So let’s delve right into Facebook Ads so you can get started with your first ad as quickly as possible.