Category Archives: Vacation Rental Marketing

The Evolution of Keywords Keywords have been the foundation of search and marketing almost since the beginning of the internet. The idea being to identify the keywords your ideal customer will use to search for information relating to the product … Continue reading →

Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total … Continue reading →

If a picture is worth a thousand words, a video is worth a million! Your customers are looking at a whole bunch of homes and websites before they select the one they want to book. A video can show the … Continue reading →

Marketing is both an art and a science. The art is the creative and thinking “outside the box”. The science is evaluating what we have done to find what works and what doesn’t. So, before you start your 2017 Marketing … Continue reading →

The winter holidays are quickly approaching and people are bracing for the chilly months ahead. Although summer might be the last thing on your mind, winter is prime booking season for families to reserve their summer vacation rental. During the … Continue reading →

Attract. Convert. Close. Delight. Repeat. Think about it. Makes a lot of sense, right? This concept feels natural, less intrusive? Maybe it even feels good knowing there’s an alternative to those days of cold calling, yelling for attention, or trying … Continue reading →

The early beach vacation rental season is upon us. If your rentals are filling up for the middle to end of summer, but you still have vacancies you need to fill for the early season, follow these steps to increase … Continue reading →

VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, … Continue reading →

For a deeper insight into how your vacation rental company’s internet marketing strategies relate to the traveling trends in the United States, take a look at this compilation of the most up-to-date industry statistics for vacationers. Learn how travelers … Continue reading →

As everything around us slowly melts into sparkly shades of green and red, it’s obvious that the “most wonderful time of the year” has returned! Show your social media followers that your company is fun, festive and faithful by using … Continue reading →