The 8 best-dressed men of the week

Bar of the week: Clean Air Bar with Ketel One vodka

Every week, we scour the city to find the best bars our capital has to offer. Whether you're a cocktail kind of guy, or a man who enjoys a decent draft beer, there's a GQ-worthy drinking spot to suit every taste.

The 8 best-dressed men of the week

Bar of the week: Clean Air Bar with Ketel One vodka

Every week, we scour the city to find the best bars our capital has to offer. Whether you're a cocktail kind of guy, or a man who enjoys a decent draft beer, there's a GQ-worthy drinking spot to suit every taste.

Traditionally in the timepiece industry, watches have been marketed around a classically aspirational lifestyle. From fighter pilots and racing drivers, to intrepid explorers and heroic Hollywood icons, when it came to making a horological statement we have always known our watches need to be more than just a pretty face.

That’s why we want our chronographs to have centuries of heritage. We want them to have been to space and back. We want them to be water-resistant, even after 20,000 leagues under the sea. And we want an altitude dial that can tell us when we reach the summit of Everest (not to mention a reading that tells us how long it took to get there).

And that is all OK, but isn’t it about time we also started wearing watches that could make our own lives better, rather than reflect someone else’s? If you feel that way, TAG Heuer’s Connected Modular 45, the Swiss company’s second generation smartwatch, is the watch you have been waiting for.

It's designed with all the style and sophistication you’d expect from an iconic Swiss watchmaker, but powered by Silicon Valley tech titans Google and Intel. In other words, it looks like a luxury timepiece and performs like a cutting-edge wearable, with all the GPS tracking, workout-monitoring, app-loading, Android-Paying and smartphone-linking you’d expect. A new and improved AMOLED touchscreen is bright and clear, but if you prefer to interact with your smartwatch in a more modern manner, it has a built-in voice command that allows you to ask Google a question verbally. The Modular 45 is also water resistant to 50m, so you can swim, run, ski, explore and live life to the full. After all, what’s the point in being a wearable if you have to take it off to exercise?

In fact, the only reason you’ll have for taking off your watch (apart from to charge it) is to suit your mood or to match it with what you are wearing. The “modular” element of TAG’s Connected timepiece means it's customisable, offering up to 4,000 permutations of various easy-to-remove elements, such as lugs, buckles case materials, bezels and straps. You can also be as extravagant or as utilitarian as you like, with titanium cases, rubber straps and diamond-encrusted bezels among the many options at your disposal.

And that’s because the Connected Modular 45 is all about you. It is the luxury smartwatch that celebrates your life, responds to your needs and looks how you want it to look. Why would you wear anything else on your wrist?