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THE BRAND

Founded in 1967 by pioneering visionary Patrick Alès, PHYTO brand hair care was developed based on the secrets of nature. Originally registered as PHYTOTHERATHRIE, it was the first cosmetic brand to use the prefix PHYTO. “Hair is a precious living thing. Learning how to respect it is PHYTO’s vocation”. – Patrick Alès

THE LINES

PHYTO hair care draws from the heart of the botanical world to create high-performance product lines with active ingredients that preserve hair health and reveal its natural beauty. Each line combines performance, efficacy and nature to provide a specific response for every hair type.

THE BEAUTY

PHYTO formulas are created from over 500 active ingredients and contain more than 95% natural, botanical ingredients. With a high concentration of active ingredients, PHYTO products use the power of plants for the benefit of hair.

THE SCIENCE

As a pioneer in botanical science, PHYTO uses the latest research findings to benefit hair. For over 40 years, PHYTO has been working with the scientific community to fine-tune its innovative products with scientifically proven results through clinical testing and patent submissions.

WHY YOU’LL LOVE IT

Each PHYTO product results from rigorous clinical testing, conducted in hospitals or by independent laboratories, in order to guarantee tolerance, effectiveness and pleasure of use. Your client’s hair is treated naturally, so it is healthy and happy.

WHY CUSTOMERS LOVE IT

PHYTO’s hair care treatments are the best-ever for my color-treated hair. I travel a great deal and my fine, straight, abused hair has been returned to good health thanks to the amazing botanicals. – Andrea M, Winnipeg, MB