Blu Dot goes blue plate

The Minnesotan design guys at Blu Dot have been steadily raising their profile for years, a rise that culminated in the opening of their first Manhattan store last November. And though their relative affordability has much to do with that rise, yesterday’s "affordable" is looking a lot more like today’s "aspirational." Until you’re up to (or back to) the marquee price oint, relief arrives by way of an Urban Outfitters-sponsored capsule line, +OO, in stores now. The seven-piece collection picks up the styles of the collective’s work, like their celebrated modular storage units, at a fraction of the price. (No piece is over $700, and most are under $300.) There’s nothing just like the real thing, but most of the goods here will make fine placeholders.

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