Case Study for Cisco

1383 WordsJul 9th, 20126 Pages

Cisco Case Study
Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For the first time in a decade Cisco experienced its first negative quarter in 2001. The loss of earnings was due to the economic down. Their sales declined by 30%, inventory surplus was written off as a loss to the tune of $2.2 billion, 8,500 workers were laid off and stock prices plummeted by almost…show more content…

Cisco After was CEO John Chambers, admitting to The Economist that same month, "We never built models to anticipate something of this magnitude (Berinato)." The virtual close had a lot to do with Cisco’s success, but the heavy reliance on the forecasting software and not relying on common sense. The virtual close allowed Cisco to see into its own and the competitor’s future, the virtual close was marketed as a significant competitive advantage. The only problem was the virtual close was incomplete and flawed. The system could not accurately forecast human behaviors, “If an inventory manager asks for 120 when he needs 100, the software cannot intuit, interpret or understand the manager’s strategy. It sees 120; it believes 120; it reports 120. (Berinato)”. The system also could not predict outside factors, such as high demand for the same components Cisco used in making networking devices, by its competitors as well as Cisco. Cisco’s Top Management completely neglected their intuition and relied solely on technology. They allowed the software to dictate the planning, organizing, leading and controlling of the organization.
Cisco is a company that does not produce its own parts for making it networking equipment. When Cisco’s networking equipment was in short supply, the company decided to enter into long-term commitments with its manufacturing

1. Study the networked supply chain concept as implemented by Cisco. What are its strengths and weaknesses?
Cisco Systems, Inc. is an IT company that specializes in the selling of networking and communication products and services. It is a B2B company where they sell its products primarily to large enterprises and telecommunications service providers, but it also markets products designed for small businesses and consumers such as routers, modems, and home network management software. The products…

Cisco Case Study
1. Identify what you believe are the most important elements (criteria, processes, specific actions, etc.) of Cisco’s approach to selecting and integrating acquisitions. For each of the elements you have identified, describe why it is important? (What is its purpose)?
As we know, Cisco is a high-tech IT Corporation and also a strategic buyer, in other words; it is interested in making a profit by managing any potential IT business for an extended period by separate subsidiary or…

Background
In 1995, John Chambers joined Cisco Systems as president and CEO. After six years under the supervision of Chambers, the company went from generating $2.2 billion in annual sales to $22.3 billion. As a result of the market downturn in 2001, the company suffered its first loss and laid off 18% of its workforce. Chambers quickly realized Cisco was in need of significant organizational restructuring if Cisco were to survive and thrive the downtown. This change shifted the company from a…

Case Study Report for Cisco system, Inc. Implementing ERP
Team Members: Nick Qiao, Ginger Yang, Cynthia Lai, Wellington Chou
BACKGROUND
* Cisco Company
Cisco was set up in 1984 and developed into one of the top companies in the world. Its main business was related to the network which remained in IT industry. In this industry, the competition was fierce. Cisco faced competition from rivals such as 3Com, Nortel, Lucent etc. To strengthen its market position, Cisco integrated the strong spirit…

Cisco Case Study
Cisco Systems, Inc. (NASDAQ: CSCO) is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Founded by Len Bosack and Sandy Lerner, a married couple who worked as computer operations staff members at Stanford University, along with Nicholas Pham, founded Cisco Systems in 1984. For the first time in a decade Cisco experienced its first…

Submitted to: Dr. Carlton Cunningham
Submitted by: Ambar De Los Santos Corporan
Jason Lukis
Jireh Labarca
Rahila Dholakia
Date of Submission: January 13, 2016
Title of Assignment: CISCO Preliminary Case Analysis.
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used…

Cisco Case Study
D.
i. How did Cisco determine the allocation of the purchase price to specific tangible and intangible assets? (see business combinations in the summary of significant accounting policies in note 2.)
Cisco allocates the fair value of the purchase consideration of its acquisitions to the tangible assets, liabilities, and intangible assets acquired. The excess fair value of the purchase consideration over the fair values of these identifiable assets and liabilities is recorded…

Cisco Systems, Inc.
International Business Case Study
Executive Summary
Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as…

Branding and marketing are important concepts for any business. This case study will explore the Cisco marketing case study in the Kotler and Keller, 2012 Marketing Management textbook. First off, the study will explore the differences between building a brand in a business to business context versus building a brand in a consumer market. Furthermore, the study will also explore if Cisco's plan to reach out to consumers is a viable one. First off, branding in a business to business application has…

CASE QUESTIONS  CISCO
1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival?
Prior to his arrival, CISCO had a decentralized approach to IT spending. Independent business groups were making decisions in fuctional silos. Each group their own funds for IT, therefore, redundant applications such as CRM systems were created. This was a global issue as well as a localized issue.
The Cisco philosophy regarding IT was simple: As long as someone…