Fortune 500 company wanted to exploit product innovation from their R&D department but found the product incompatible with their existing branding strategy and product categorization. They did not want to lose the market potential of the innovation but they did not want to confuse consumers with improper brand extension. They also wanted to have strategic focus of their internal staff while exploiting new business opportunities.

Case 02 - Positioning on a foreign market

EU facility management company wanted to test its ability to offer services on a foreign market. The client had little to no knowledge about the business environment in the foreign market they wanted to enter. They were provided with the information that the government of the foreign market was drafting a law which would allow legal functioning of their business in that country and wanted to position well to exploit the opportunity.

Case 03 -Crowdfunding startup idea

The client lacked sufficient finances to exploit a patent business opportunity while its management was unwilling to give up part of its equity to raise funds or issue more debt as the client was already had immense financial liabilities. They wanted to build a new product and exploit its expected financial success while obtaining financing for the project from external sources. The only things they could offer were market insights and patent rights and to pay for our intellectual services.