How Urška Sršen Improves Women’s Health With Jewelry

July 11, 2017

Who knew fashion and health could go hand in hand? Start-up Bellabeat shows us that it is very much possible! With their beautiful bracelets and necklaces, the company helps women to take care of their health in an innovative way. This is the company’s inspiring story!

How it started…

Urška Sršen’s mother is a Slovenian physician specialist in maternal care and she inspired Urška and her friend Sandro Mur to build a remote patient monitoring system for prenatal care. The system they built allowed prenatal patients to conduct small routine examinations at home and send the data to their care providers.

When they started to test the system, however, Urška and Sandro realized that it is very difficult to integrate the system into existing healthcare systems, and it also appeared to be difficult for the patients to do self-tracking. That is why the couple decided to scale down the project and instead focus on a consumer product that introduces people to self-tracking in an easy-to-understand and engaging manner. Urška’s background as a designer (she studied at the Finnish Academy of Fine Arts) and Sandro’s experience as a developer proved to be the perfect combination.

Battling stress with Bellabeat

In 2012, the two officially established Bellabeat, which at first only focused on pregnant women. What the company eventually created is beautiful smart jewelry to help improve women’s overall well-being. The Bellabeat Leaf Health Tracker can be worn as fashionable jewelry and connects to the Leaf application on your phone. The wearable:

Gives you information about your daily activities and the steps you’ve taken;

With all this data, the Leaf device can tell you how ready you are to deal with stress, as the application predicts your emotional state through its algorithms. The app gives you a daily view of your well-being and in that way can help you prevent irreversible consequences. Quite impressive, right?!

Advice from Urška Sršen to young professionals

In her 2015 Slush interview, Urška explains that your unique idea is the most valuable thing about your product and advises that you should never compromise on the things that you wholeheartedly believe in and make you different from the rest. Especially among those of us that are just starting their careers, I know how stressful it can be. You have so many dreams and aspirations, yet so many doubts.

But what Bellabeat’s story shows us is that all roads lead to Rome. Whatever your educational background is, where ever you are from, or whatever your gender is 😉 , you can achieve anything you want. You just have to believe in yourself and your passion. Most importantly, you should not be afraid to make mistakes. As Urška says:

Nothing you do, nothing you learn is useless and everything you go through will help you realize who you want to be.

Urška Sršen

Being one of the few women in the health tech industry today, Urška Sršen sets a great example for women and shows us that no industry is off limits. The same goes to men; Sandro Mur is the co-founder of a company originally targeting pregnant women. I hope their story will inspire you to not stop chasing your dreams!

Try Bellabeat yourself

I think it is amazing that products like Bellabeat can help change people’s perceptions about health and inspire us to live better, healthier lives. If you have not seen them, the Urban Leaf Health Trackers are absolutely gorgeous! If you would like to get one yourself, check them out here! Remember, health is wealth! 😉

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Femme Friendly is a female-friendly website with inspiring posts and tips for women. With a passion for mindfulness, goal setting and personal development, the founder created the website in 2016 in order to reach out to women all over the world and motivate them to be the best version of themselves.