The Gap is a retailer providing apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, Athleta, and Intermix brands. Co. has stores in the U.S., Canada, the U.K., France, Ireland, Japan, Italy, China, Hong Kong, Taiwan, and Mexico, and has franchise agreements with unaffiliated franchisees to operate Gap, Banana Republic, and Old Navy stores throughout Asia, Europe, Latin America, the Middle East, and Africa. Under these agreements, third parties operate, or will operate, stores that sell apparel and related products under Co.'s brand names. According to our GPS split history records, The Gap has had 6 splits.

The Gap (GPS) has 6 splits in our GPS split history database. The first split for GPS took place on October 23, 1990. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. GPS's second split took place on July 23, 1991. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split. GPS's third split took place on April 11, 1996. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 4000 share position pre-split, became a 8000 share position following the split. GPS's 4th split took place on December 23, 1997. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 8000 share position pre-split, became a 12000 share position following the split. GPS's 5th split took place on December 01, 1998. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 12000 share position pre-split, became a 18000 share position following the split. GPS's 6th split took place on June 22, 1999. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 18000 share position pre-split, became a 27000 share position following the split.

When a company such as The Gap splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the GPS split history from start to finish, an original position size of 1000 shares would have turned into 27000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into The Gap shares, starting with a $10,000 purchase of GPS, presented on a split-history-adjusted basis factoring in the complete GPS split history.

Growth of $10,000.00
With Dividends Reinvested

Start date:

02/23/2009

End date:

02/21/2019

Start price/share:

$11.31

End price/share:

$24.78

Starting shares:

884.17

Ending shares:

1,140.54

Dividends reinvested/share:

$7.00

Total return:

182.62%

Average Annual Total Return:

10.95%

Starting investment:

$10,000.00

Ending investment:

$28,266.57

Years:

10.00

Growth of $10,000.00
Without Dividends Reinvested

Start date:

02/23/2009

End date:

02/21/2019

Start price/share:

$11.31

End price/share:

$24.78

Dividends collected/share:

$7.00

Total return:

181.03%

Average Annual Total Return:

10.89%

Starting investment:

$10,000.00

Ending investment:

$28,114.08

Years:

10.00

GPS Split History Table

Date

Ratio

10/23/1990

2 for 1

07/23/1991

2 for 1

04/11/1996

2 for 1

12/23/1997

3 for 2

12/01/1998

3 for 2

06/22/1999

3 for 2

Services Stock Splits

GPS is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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