Name Brands Embrace Some Less-Well-Off Kinfolk

Charmin has a new low-rent cousin, Charmin Basic. It's slightly less "squeezably soft" - but it's a lot less pricey than Procter & Gamble's other toilet paper. Procter's Bounty has a less expensive version hitting markets now, too. And, while Procter is among just a handful of companies introducing downmarket versions of upmarket brands, it has a lot more company when it comes to advertising to a budget-minded nation.