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We specialize in assessing not just consumer behavior, but also the underlying motivations
that propel it. Our philosophy is that "the why" always drives "the what" – and
it’s in the connecting of the two where true insights are formed.

Market
Segmentation

Price
Optimization

Line
Optimization

Menu Gap
Analysis

Media Usage

Ad Recall

Attitudes & Awareness

Positioning / Messaging

Brand Power

Sensory

Taste Preferences

Sales Support

Concept Testing

Volume Forecasting

Customer Analysis

Decision Tree Analysis

Most Common AFH Occasions (Datassential 2012)

An Occasion-Based Model

Market segmentation can be quite effective, but ultimately it
can only get you so far. Consumers live diverse lives with attitudes
that shift by the day, by the hour, and even by the minute.

To account for this, we’ve adopted an occasion-based model that evaluates attitudes
and behaviors situationally, in a way that more accurately reflects the various scenarios
and decision points consumers face each day.

In foodservice, this means generating feedback within the context of specific dining
occasions and motivators. While for retail purchases, it’s important to consider
the dynamics of that shopping trip as well as each consumer’s household.

The Consumers You Need

Looking for frequent Applebee’s diners? Or how about
Wal-mart shoppers? Or maybe it’s Publix customers that you’re interested in? Whether
you’re looking for general consumer feedback or something much more specific, Datassential
can target exactly the consumer profiles you need.

With access to over 15 million consumers, you have
the flexibility to target specific demographic profiles, shopper types, as well
as attitudinal / behavioral segments. Based on your objectives, we’ll design a sampling
methodology that best answers your key business questions.

Global Perspectives

Datassential offers consumer research across more than 100 countries
with full language translation capability. Access more than 15 million
diversified respondents quickly and cost effectively; global sample can be deployed
nearly instantaneously, with up to 50,000 respondents in a single day.

Our Analytics Promise

We believe great insights require a "do whatever it takes" approach to data analytics. So you’ll never be charged extra for "special analysis" – because we already view that as part of our core job.