Interception #Volvo #GrandPrix #Direct #CannesLions

Grey New York earned the top prize in the Direct Lions for its Volvo campaign around the Super Bowl titled “The Greatest Interception Ever.”
Instead of running a Super Bowl ad, Grey did a social campaign for the automaker—urging viewers to tweet #VolvoContest when any car commercial did air during the game and nominate someone to win a new Volvo XC60.