World Rugby target $A320m RWC profit

The Rugby World Cup has become a huge business machine generating record revenues this year and aiming for even more in the future.

World Rugby is targeting commercial revenues of $US370 million ($A517.70 million) for the tournament which starts at Twickenham on Friday, 60 per cent higher than 2011, according to chief executive Brett Gosper. He predicted a surplus of about $US230.13 million ($A321.99 million).

Some business experts reckon the World Cup generates one billion dollars for the global body, broadcasters, kit makers and sponsors.

On top of the World Cup’s revenues, the 20 competing countries, are bringing $US191 million ($A267.24 million) in sponsorship deals alone, according to the Repucom sports marketing data firm.