New client in healthcare sector

In just a few short months, CJAM Group has landed a second healthcare client.

Chelmsford Simply Fertility has appointed us to mastermind the marketing campaign for the launch of its new state-of-the-art Fertility Centre which offers every fertility service under one roof.

Simply Fertility is the only centre in Essex to employ Time Lapse Incubation using embryoscope equipment, where photographs are taken every 10 minutes to show which embryos have the biggest chance of survival.

Encompassing outdoor and radio advertising as well as PR, marketing materials, social media, SEO and website enhancement, the campaign will raise awareness of the clinic and its complete fertility service in Essex.

Effectively engaging with Simply Fertility’s target audiences of heterosexual and same-sex couples, as well as single women, the campaign’s breadth and depth is typical of CJAM Group’s holistic approach to a client brief.

In November, CJAM was engaged by the UK Psychological Trauma Society to organise its events and conferences and provide membership and communications support.

“As a full-service marketing agency we are able to look at all the possible marketing channels for clients and suggest the most appropriate for their needs,” says CJAM Group’s Marketing Director, Lucy French.

“Our strategic planning expertise enables us to adopt the most effective channels from the multitude of options, which means clients receive the maximum impact and optimum return on investment for their budget.”

Sarah Walt, Simply Fertility’s Clinical Services Director, said: “We are delighted to be working with CJAM to help us launch our brand new Fertility centre in Chelmsford. The team have developed a very exciting and eye opening campaign and we are looking forward to benefitting from the results of our ongoing relationship.”