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This post is about headlines in general, and also using titles in WordPress sites to maximise the visibility of your pages and posts. “Title” is a more generally used term on the web than “headline”. On websites, the title also has special functions, associated with search visibility. Why are headlines important? The headline on your…

Indications that you need a new vehicle can be obvious, such as rust, smoke, or loud grinding noises, or more insidious and difficult to detect until there’s a major failure. In the latter category we could include a lack of fuel economy, as well as engine damage and the safety aspects of a car getting…

Local searchers, impatient searchers If you’re running a business such as a retail outlet or café in New Zealand that relies on nearby customers for revenue, then you’ll need to ensure you can be found on internet searches, especially via phones and other portable gizmos. The days of people pulling their car over to ask…

Technological advances in recent years in the digital space have resulted in a dramatic expansion of the number of people online and in the amount of traffic. This has particularly been the case for mobile applications. Sophisticated mobile devices have proliferated, and fast broadband has become more available and affordable. More people than ever before…

Damned if you don’t! More and more we get asked to sort out a website because it’s not getting sufficient traffic, or the wrong kind. We’re told, “Our customers can’t find us,” or “We’re getting complaints about our website.” Resurrecting a site can be tricky – it’s far easier to start from scratch than to…

Content curation makes use of existing knowledge Why would you want to sift through a pile of information on the internet and present snippets of it on a regular basis to your audience? It’s a question that’s still asked about the worth of content curation. There’s tremendous value in marketing curated content – text, images,…

A few pointers for spotting the tell-tale signs of quality content [Updated January 2018] There’s no “one size fits all” with content – there are so many different media, channels and strategies where quality written content is a vital component of a successful overall product that appeals personally to your customers. Google is also increasingly…

How you go about organising the content on your website will have a profound influence on successfully attracting visitors to your online “shop window”. Here are 5 key areas to consider: 1. Find out about your audience All the content on your site is marketable – research who your target audience is, discover where to find…