Target to have edgier look on and off the track

DAYTONA BEACH, Fla. (AP) – The familiar red Target bullseye in NASCAR will have an innovative new look as Kyle Larson takes over the wheel for the 2014 Sprint Cup season.

Chip Ganassi Racing with Felix Sabates has three news firesuits and two new paint schemes for the No. 42 Target team. The new design is an edgier and modern update to the traditional firesuits and comes as Larson heads into his rookie season.

“The debut of Kyle Larson in the No. 42 car was a perfect opportunity for a fresh and enhanced design for Team Target,” said Dan Griffis, Target vice president. “Target is synonymous with design and innovation, and we think this fun and bold look for the bullseye will be both eye-catching and appealing to fans.

“The relationship between Target and Chip Ganassi Racing is among the longest current partnerships in all of racing and one that has always been marked by differentiation on and off the track.”

The No. 42 Target Chevrolet will feature a two-tone paint scheme this season of red and white, with the dominant color changing with the start time of the race. The car will shine bright at night races with a white paint scheme that fades into red along the rear of the car.

For day races, a red paint scheme will dominate the front of the car and fade into white along the rear. The Target Bullseye will be prominently displayed on the car’s hood, but for the first time, numerous small Bullseyes drape the lower panels all around the car.

For firesuits, Larson and his pit crew will rotate wearing one of three different looks that highlight the Target Bullseye below the left shoulder instead of the more traditional position of centered on the suit.

Each firesuit also highlights Target’s recently launched digital savings program, Cartwheel. The primary colors of the suits are black, white, and red respectively; each with a different design.

“I’m really excited about getting the season started and to be part of Team Target and I’m also really excited about the new designs to the car and firesuits,” Larson said. “The Bullseye is already a really visible logo, and I think the new designs make it stand out even more than in the past. It’s cool that Target and the team are doing something a little different. There’s no doubt our team will stand out at the track.”