PR Top Tip for May – Leapfrogging

How easy is it to get your company mentioned across key broadcast outlets, while being positioned as a thought leader on a breaking industry development?

Actually, it’s quite simple.

When a relevant news story breaks, join the debate. Have a strong point of view. And act fast.

Barclays’ recent launch of a mobile banking app led to an explosion in news stories about potential cyber threats. Within hours our client Kaspersky was being interviewed by Sky News as a direct result of a rapid response to the story.