Brooklinen

Branding, Integrated Campaigns

The Brief

Luxury bedding startup, Brooklinen, brought us on as a full-service creative partner. There was clearly a demand for their sheets, but they needed help nailing the perfect brand personality that would speak to their customers.

The Result

By developing their brand guidelines we have established a clear, consistent voice, while still leaving plenty of room for the internal team to play. Our creative has helped them evolve from a successful Kickstarter campaign into a 50 million dollar business.

Our Approach

Our art and copy teams collaborated closely to create the Brooklinen Brand Bible, a comprehensive how-to guide that covered everything from typography and logo treatments to copy tone and brand attributes - ensuring a clear, consistent voice, while still leaving plenty of room for the internal team to play and innovate.

We also took care of all of their marketing collateral, including their site, emails, banners, product and lifestyle photography, and OOH campaigns.
We continue to collaborate with photo shoots, seasonal campaigns, and product launches.