Nara gets personal about your takeout

Nara has integrated GrubHub with its personalization platform to help connect those seeking takeout or delivery to restaurants that suit their tastes based on personalized data that curates for the user.
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What’s happening: Nara Logics, a Cambridge, Massachusetts-based startup with an app and website, that serves as a restaurant search engine based on the users’ tastes in 25 U.S. cities including New York and San Francisco, announced today that it has partnered with Chicago-basedGrubHub, which provides an online ordering platform for takeout and delivery.

Why it’s of interest: With the deluge of online information and apps competing for consumers’ attention, companies that can provide personalized, curated recommendations will stand apart from the rest. Nara was built around this concept, and GrubHub sees the value in latching onto its platform as a way to grow its own business. It has a similar deal with OpenTable (Nasdaq: OPEN), the restaurant reservation system.

An excerpt of the release:

“Nara’s mission is to make everything on the web simple. Integrating GrubHub online ordering on our platform allows our users to place an effortless one-click order for takeout,” said Tom Copeman, founder and Chief Executive Officer of Nara. “As we continue to extend our reach and platform, GrubHub’s great service adds additional choice and convenience for our users."

After getting an MA in journalism from Syracuse University, Teresa worked as a general assignment newspaper reporter—general on purpose because besides the usual city hall and police articles, there was the chance to fly an F-18 with the Blue Angels and tag along with bounty hunters on a stakeout—all good preparation for covering entrepreneurs.

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