Content Marketing Process

Strategy

Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.

Creation

High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.

Distribution

Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.

Cross-Promotion

Our cohesive content creation strategies incorporate content that can be distributed and supported across multiple channels in order to raise brand awareness, and create a unified voice behind your business.

The Impact of Content

Content plays an integral role in all other digital marketing channels.

Compelling content development is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.

Content that is easily sharable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.

Your website will be recognized and rewarded by search engines that believe you have quality content and writing to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.

In order for PPC campaigns to be effective, you need great content creation. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.

Building up a persona for your business depends on a good relationship with your public audience. That means utilizing the right content strategy to display your thought-leadership, build up your inbound links, and solidify a reputation for your brand.

Content Comes in Many Forms

Think outside the box to determine how you can better communicate with your customers online.

Infographics

Infographics allow you to display complex information to your audience in a visually-appealing way. These unique documents are useful, sharable, and exemplify your leadership within your industry.

Multimedia

From podcasts and videos, to animations and interactive content, multimedia can be a useful way to educate your online visitors on your products and expertise. This regular content can be a reliable way for people to engage with your brand on a consistent basis.

Print Media

Whether these are books, magazines, or print advertisements, creating content that is unanimous both online and offline is critical in harnessing a consistent voice for your brand.

Blogs

This is another opportunity for you to deliver regularly scheduled content to your audience that they can rely on. It allows you to position yourself as a leader in your field, while naturally navigating visitors to your website so that they can explore more about your business.

Reports

Whitepapers, presentations, and reports are a great way to deliver informative content to online visitors. For those potential customers that are trying to learn more about your industry and the work that you do, this lets you get in front of them early on to showcase your industry authority.