Revel Systems Announces Point of Sale Industry Findings from
Independent Research Firm

SAN FRANCISCO--(EON: Enhanced Online News)--Revel
Systems, the world's leading iPad Point of Sale management solution
for brick-and-mortar retail, food businesses and more, today announced
key findings as a result of an April 2016 commissioned study, Step Up
The In-Person Experience, conducted by Forrester Consulting on
behalf of Revel Systems about the current state of digital experiences
for retailers and restaurants, challenges they face along the way and
what technological issues prevent them from improving operations and
creating a better customer experience.

“see
in-store digital capabilities as important not only for customer
experience but also for store operations.”

Forrester surveyed 150 decision-makers from both retail and restaurant
industries with at least 25 locations in the United States, revealing
that customer and employee experience is a core focus for retailers and
restaurateurs, proving that excellent experience is crucial for
survival. The study states, “A whopping 93% agreed that it is important
to infuse digital capabilities into physical locations to improve
customer experience.” It goes on to state that 94% of retailers “see
in-store digital capabilities as important not only for customer
experience but also for store operations.”

“We commissioned Forrester Consulting to conduct this study in order to
gain a deeper understanding of our clients’ daily struggles and what is
holding them back from building their dream business. We build our
technology to suit the specialized needs of our clients,” says Lisa
Falzone, co-founder and CEO of Revel Systems.

Point of Sale has evolved from legacy systems into a platform that
integrates with third party services, showing that it goes far beyond
the transaction process. Forrester developed a hypothesis, “that the use
of an advanced point-of-service (POS) system — an evolution of the
capabilities of traditional Point of Sale systems, often manifested in
newer form factors and deployment models — that mimics systems of
insight and systems of engagement will improve customer experience,
empower employees, and increase the efficiency and performance of
operations.”

Without sufficient POS integrations, retailers and restaurants risk loss
of business. The study states, “Only 45% of retailers and 44% of
restaurants, on average have a given back-end system integrated with
their POS - severely restricting the functionality that frontline
employees need to service customers and optimize operations.”

Modern POS systems collect customer data and insights that can be used
to help grow businesses. Forrester cited that, “The vast majority of our
survey respondents recognize this critical role of their POS, with 86%,
84% and 83% telling us that the opportunity to collect new and expanded
insights on customers, operations and product, respectively, had at
least moderate influence on their decisions to implement their systems.”

“Revel’s enterprise platform is a great fit for our franchise system. At
nearly 100 locations and growing, we have real-time access to analytical
data that helps us make smarter decisions every day,” says Andrew Gamm,
Executive Vice President of Pizza Patrón, a Revel Client.

The study further noted that cloud deployment is now being widely
adopted for modern POS implementations, stating that, “56% of
respondents told us they currently host their POS in the cloud, with an
additional 37% planning to do so.” They go on to say that, “It’s no
longer necessary to have a standalone POS that only interacts with a
server in the store or restaurant — you must ensure speed, scalability,
and service while minimizing the time and cost spend on maintenance.”

Revel
Systems iPad POS was founded in 2010 in San Francisco with the goal
of changing the Point of Sale market. Founders Lisa Falzone and
Christopher Ciabarra developed a quick, intuitive and secure iOS-based
Point of Sale system by combining cloud-based technology and the
mobility of the Apple iPad. Revel Systems software offers a feature-rich
POS solution for restaurant, retail and enterprises with integrated
payroll, inventory tracking, customer relationship management and more.
With the introduction of the Revel Marketplace, Revel iPad POS System
users can now integrate directly into third-party enhancements,
including mobile payments, online ordering, gift or reward cards and
advanced financial software suites. For more information on the new
standard in Point of Sale, please visit http://revelsystems.com/

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