“The interesting thing about projects that connect scientists and artists, I think, it comes down to the point where we feel that we are all looking for the same thing—we’re trying to understand the wold around us.” – Vik Muniz

Enjoy this wonderful video which explores the process behind photographer Vik Muniz and designer Marcelo Coelho’s sand castles drawn on actual grains of sand. Here at rethinked…* we believe in the power of transdisciplinary projects and teams to create objects, ideas and processes that have the capacity to truly make reality unknown so that we may rethink its possibilities. And this project does just that.

“When somebody tells you,”hey this is a grain of sand,” there’s this moment where the reality that you have in front of you sort of falls apart and you have to reconstruct it. You have to really take a step back and rethink what that image is and what it means.” – Marcelo Coelho

…*

“It is a great moment to be a photographer today because photography is completely obsolete in terms of its relation to reality. We’re pretty much at this point where painting was around 1839 when photography was invented. Painting was sort of released from its relation to the factual world. Painters had to think, what is painting? In a similar fashion, the relationship between photography and reality has changed significantly with the advent of digital imaging. It’s becoming as what Leonardo mentioned as cosa mentale – it’s something from the mind, which has always been.” – Vik Muniz