Media and crisis management is the most visible side of PR. But most of WHAM’s work involves sustained behind-the-scenes work, helping our clients communicate effectively with their customers, staff and other stakeholders. More…

09 January 2009

Managing the growing blog bog

Blogs are a nightmare for those in the public eye. Even though 99.99 % of posts are of no public moment, the balance -- if they get legs -- can be hugely damaging for any organisation that relies on its reputation in the blogosphere for its survival.

The challenges include:

+ The huge amount of time wasted monitoring the 99.99% of posts that don't matter
+ Keeping track of the swarms of blogs that emerge, grow and fade by the day
+ Deciding whether to respond to negative posts
+ Keeping your own blogs and social networking sites updated

+ Ping.fm is a utility that enables a blog/social networking manager to update numerous sites simultaneously. It will update 20 or more social networking sites such as Twitter, Facebook, Flickr, Bebo and various blog platforms without having to visit them individually.