Gottobe or Got To Be is a pejorative for a person who does not wish to be or do something, but has the qualifications or talent.

Jake: I'm not trying to be hipster but, do these denim overalls clash with my suit jacket?
Blake: Bro, if it was on anyone else I'd answer most definitely, 'yes' but it works on you. A hipster Gottobe got to be what he ought to be.