PEUGEOT Launches #KickItToBrazil

PEUGEOT Launches #KickItToBrazil:The amazing journey of a football across 5 continents on Facebook and Instagram

Follow the adventures of a globetrotting football passing from person to person and being aided in its travels by PEUGEOT vehicles. In partnership with Facebook, the brand is organizing the fantastic journey of a football across five continents. This original feat to be followed on Facebook and Instargam’s social networks will provide PEUGEOT a new and unique “shot” at advancing its social and environmental responsibility goals in Brazil.

PEUGEOT initiates an international adventure of social responsibility and solidarity

Bouncing and rolling across deserts and mountains, oceans and jungles on an elephant or a pirogue, meeting people everywhere, the football will pass from person to person on an exceptional journey dedicated to a sustainable development project.

The football will be the link between its followers and PEUGEOT, and the brand will invite the fans to choose what happens next or to come meet the “Kick it to Brazil” team in order to personally interact with them on a day to day basis. At each step of the way, those who come in contact with the football will be able to share their unique experience on Facebook, Instagram and on the site dedicated to the operation.

100 days, 5 continents, over 30 countries

The “kick-off” of this incredible journey will take place in Paris on March 6th. The football will travel around the globe crossing more than 30 countries and just as many boarders, in only 100 days.

Every means of transportation including cars, bicycles, two wheel vehicles, planes and, at times, even less conventional local means of transport will be used to facilitate the completion of the football’s journey. The official vehicles of the event will be comprised of the PEUGEOT Crossover range (2008, 3008 and 4008).

Each country the football journeys to will host events which will often be improvised, depending on the creativity of the people involved. And each day a short video clip will be generated and uploaded on Facebook and the kick-it-to-brazil site.

Promoting PEUGEOT’s image and passion worldwide

This original, one of a kind, brand campaign is being carried out in partnership with Facebook, an uncontestable global leader in online social media. PEUGEOT aims to create a strong link between the brand and multiple generations worldwide, in particular, outside of Europe where PEUGEOT is experiencing strong growth.

Facebook, an incomparable media partner

This original, one of a kind, brand campaign is being carried out in partnership with Facebook, an uncontestable global leader in online social media. PEUGEOT aims to create a strong link between the brand and multiple generations worldwide, in particular, outside of Europe where PEUGEOT is experiencing strong growth.

“One kiss, One Tree” Giving further support to the PEUGEOT-ONF Forestry Carbon Sink project in Brazil

Throughout the entire journey, for each and every photo taken of a kiss being bestowed upon the football and put on the www.kick-it-to-brazil.com site, PEUGEOT will contribute to the scientific & environmental initiative, the PEUGEOT-ONF Forestry Carbon Sink project in Brazil. PEUGEOT initiated the project in1999 and will continue to promote it until 2038.

The contribution PEUGEOT will finance in conjunction with this unique voyage will go to planting additional trees, supplementing the already 2,000,000 trees of 50 different species already introduced as part of this vast environmental project.

Last but not least, the carbon footprint of the entire journey will be fully compensated with carbon credits, allocated to the scientific, ecologic and socioeconomic goals of the PEUGEOT-ONF Forestry Carbon Sink initiative in the Amazon.

The football will finish its travels on June 12th, 2014 in the Brazilian Amazon, in the heart of the carbon sink project.

Follow the adventure at www.kick-it-to-brazil.com and expand the experience on online social networks with #KickItToBrazil.