Expand Data Analysis and Insights with Space-Time Benchmarking

Raul Valdes-Perez, CEO and co-founder, OnlyBoth In sports, “most improved” designations are insightful and motivating. Such designations imply not just a comparison to other players, but also to the same player in the recent past. Outside of sports, peer comparison is prominent in business, where it’s known as benchmarking. The benchmarking task traditionally has been carried out manually (and mentally). As a result, the inability to deal with too much data has led to a focus on peer comparisons during a fixed measurement period, e.g., last month, quarter, or fiscal year, as well as other shortcuts. Mixing in the past is a lot of extra work. Given the presence of lots of data and metrics, hard mental work, few experts, and necessary shortcuts due to these and other factors, benchmarking…