Project Info & Case Study

The Salesforce Tower is the seamless fusion of the most cutting-edge architectural achievements in sustainability, technology and engineering. In addition to being visually stunning, the tower is a first-of-its-kind workspace designed specifically to promote the health and well-being of its inhabitants.

The Website needed to reflect the sleek design of the tower and yet have some modern twists to the functionality. In this project I worked directly with the creative director and visual designer and was asked to provid detailed wireframes and clickable prototypes for desktop and mobile.

So as you can see I used lots of geometric shapes in uneven patterns to try and simulate the Towers crisp, clean architecture. The design team also wanted to use stunning photographs and 3d renderings within the shapes and hide the text with slick swiping motions.

Client: Landor Associates

Skills: Axure, HTML, Photoshop, InDesign

Content Strategy

For this project the product owner and myself had to put together a quick overview and hierarchy of all of the content that needed to go on the website. You guessed it, there was no BA on this project.

Wireframes and Prototypes

In tandem with the brand I used lots of geometric shapes in uneven patterns to try and simulate the Towers crisp, clean architecture. The design team also wanted to use stunning photographs and 3d renderings within the shapes and hide the text
with slick swiping motions.