Department of International Economics and Management (INT) Emner "Tourism innovation"

A framework for analyzing innovation in the context of holiday package industry

Budeanu, Adriana(Frederiksberg, 2012)

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Resume:

This paper has the starting point in the acknowledgement that a closer examination of the operational elements related to holiday packages may reveal advanced opportunities for advanced innovation. The investigation confirms that such opportunities exist in the intangible aspects of tourism products and production. Summarizing these findings, the paper proposes a framework that enables better insights into the nature of tourism innovation.