A movie series with thinkers from different future-oriented industries.

RBI continuously reviews the quality of its service and is always working on finding new solutions. That’s what we understand by the motto "New thinking", which you will be encountering from now on in both our analogue and digital communications. It’s a claim we want to actively maintain through new content. "New thinking" is not a slogan but an attitude that places shared success with our customers at the heart of all our deliberations.

The current interview partner of our new series of films with thinkers from different future-oriented industries is Mag. Gerhard Fehr, CEO & Executive Behavioral Designer FehrAdvice & Partners AG

#folge_37: Verhaltensökonomie
@mag_gerhardfehr

More than a slogan – the new stance of RBI!

We have repositioned our bank in many areas so we can work better and more efficiently for our customers in the future. This repositioning also called for a new way of thinking at RBI. We asked ourselves how we want to be perceived in the future. What values RBI should be associated with in the future. And how to achieve the added value that makes us unique for our business customers. Unlike any other Austrian bank, we can build on a valuable foundation of tradition, security and extensive international expertise. RBI sees itself as a "relationship bank", offering to its customers a bridging function across to its CEE network.

We are always looking for individual solutions and innovative products that make the financial management of our customers more efficient.