NCTA Pulls Tornado Spot

Cable Group Says It Would Be Insensitive to Continue Airing Following Oklahoma Destruction5/22/2013 11:05 AM Eastern

By: John Eggerton

The National Cable & Telecommunications Association confirms that it has pulled a promotional spot for the industry that was too close to the Oklahoma disaster for comfort and it will remain on the shelf for the time being.

The move was first reported by CableFax.

The TV ad--part of its Cable Connects Us campaign--features a little girl who learns about a tornado on cable, follows it online and gets together with her friends to promote tornado relief.

"We didn’t want to appear insensitive since the theme and video included in the spot is eerily similar to the disaster that was unfolding on national TV," said NCTA spokesman Brian Dietz. "We started pulling the spot off the air on Monday evening [May 20] and haven’t decided when it may return.