About PRULIA

Prudential Life Insurance Agency Association (PRULIA), was formed in 1989 to protect the interest of the Prudential Agency Force. As the financial landscape evolves, changes are inevitable. As it was evident in the 1st Financial Master Plan in 1996, there was a drastic change in compensation and structure of the insurance fraternity.

Moving forward, the imminent Bank Negara Malaysia Life Insurance and Family Takaful Framework will be implemented soon by the regulators.

It is very important that every agent or leader of Prudential should be a member of PRULIA to be united and stand together as one, to be the united "Voice of the Agency".

Currently we have over 10,000 members from all over Malaysia and we expect the numbers to grow. Throughout the years, PRULIA has had 10 Past Presidents that served with the Association and currently the Presidency is helmed by Mr.Maniraja Chandran.