Persona-based scenarios: Your key to a DAM solution

July 30, 2015 | Laurel Norris

We are very excited to announce our persona-based scenario resource — a document that will help you develop unique scenarios for use in vendor demos and while setting up your digital asset management) DAM system.

Persona-based scenario: A written account of how digital assets are used in your organization, focused on the people who use them and how. Persona-based scenarios can be role focused, illustrating how people interact with digital assets. They can also be asset focused, highlighting a type of asset and the people that interact with that type of asset.

Vendor demo: An interaction with a DAM vendor representative where they walk you through the features of their product. Vendors are often done via screencasting, video chat, or in person.

The resource includes a step-by-step guide to gathering information, developing personas, and designing scenarios that represent the workflows in your organization.

Why use persona-based scenarios?

A lot of people go into DAM vendor demos with cookie-cutter Request for Proposals (RFP) or something similar. RFP’s are often page after page of questions about technical capabilities, company information, and cost estimates.

These topics are important but don’t get to the heart of why people seek out digital asset management — to solve workflow problems and organize important assets. To improve your workflow, you have to know what the problems are.

We encourage you to take the time up front (and copy and paste our content as needed) to determine who uses digital assets like logos, photos, videos, and illustrations — and how.