But audiences’ needs and expectations vary wildly according to where they are and what they’re doing—we call this “set” and “setting.” Think about how and what you consume in different contexts, in the car versus at your desk or after the kids are in bed.

BA Creative takes a problem-oriented approach to projects. That means we always ask, what is the audience / user problem you’re trying to solve? Why is your solution the best? And if your solution isn’t the best, how do we make it better?

Then, we create editorial, audience development and capacity building goals so that your project can build toward success, rather than just assume it.

BACreative helps you create strategies and manage development so your strengths are amplified. Every time.