David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Intel Corporation has announced the creation of the Innovation Alliance. The announcement was supported by a number of Asian computing design companies including Asustek, Compal, FIC, Foxconn, Gigabyte, Inventec, MicroStar, Mitac, LG, Quanta, Samsung, and Wistron. Intel has released a number of guides intended to provide direction on the technologies and base features needed to deliver expected experiences to mainstream clients. The Desktop Platform Vision Guide, as the name suggests, focuses on the next generation of mainstream desktop platforms. The Mobile Platform Vision Guide describes next-generation mobility platforms, including notebooks in the thin-and-light, mini, sub, and mini/sub convertible categories. Initial product offerings based on the output from Innovation Alliance will be available in 2003.