New term. New Brief! Oh how exciting. I don’t mean that sarcastically by the way, I’m actually quite excited for this brief, because we get to work with actual clients!!! So I can get an actual taste of what working with clients will be like when I’m working in the industry.

We were visited by the clients yesterday, and they each presented their briefs and show us what they wanted from us. There were a lot of interesting briefs, ones ranging from a Music video, to preparation for a colonoscopy, even one for creating ideas for a movie in china. Ultimately my group, which consists of Adam Cox and Lydia Ayoubi, chose to go for an animation about what to do when an emergency vehicle is approaching behind you. As boring as it sounds to the others it appealed to us more creatively more than the other briefs, we could picture how we could approach in several ways compared to the others. So once that was decided we started generating ideas.

The brief wants us to create a sort of tutorial video of what to do when a blue light vehicle is approaching, so we figured that we were going to do an animation where we would show a variety of scenarios that drivers would be put in, and show what to do and what not do, this way we can present the information that is required for divers to know about as well as giving us opportunities to make the video humorous as well.

Target Audience

Our clients informed us that the Target Audience for the animation should be aimed at learner drivers as well as new and existing drivers, so an age bracket of 16-30.

As we talked to our clients they informed us that they would like the video to have a style similar to the game ‘Dumb ways to Die’, mostly because they weren’t too bothered with a super realistic characters and that the ‘D.W.T.D’ style is quite appealing. Plus with our TA being learner drivers and existing drivers we want an appealing style so that people will be interested in the video.