Social Media Marketing Weekly RoundUp- 30th October

In this edition of social media marketing roundup, I’ve included blog posts on Twitter, Instagram, Facebook and Pinterest. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Don’t forget to check the “Must Read Content” of the week, it is a comprehensive guide on using hashtags to get more engagements.

Must Read Content

I bet we’ve all wondered at one point or another: where did hashtags come from? Why put a # symbol before a word, and why should I do it? The first hashtag was used in 2007, by a Twitter developer. Ten years later, hashtags exist on Twitter, Instagram and even Facebook.

Hashtags help people can discover others talking about a certain topic or event that interests them. You can add a # symbol before a word to find people who are talking about the same topic, like #GameofThrones, and join the conversation easily. It’s an awesome way to talk to people who you don’t follow and who don’t follow you.

Twitter

In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with even more recommendations to help you use Twitter to promote your event.

Pre-Event Promotional Tactics

1. Create a unique hashtag for the event series

Heavily promote the use of Twitter and your hashtag specifically on all web pages, all social media bios, printed materials, event signage, and so on.

Want to manage your Twitter account like a pro? Unfollow your non followers, inactive users & spam following users with a powerful tool ManageFlitter. I’m also using ManageFlitter to optimize my Twitter account regularly. You can register for ManageFlitter by visiting this page.

Yesterday Instagram rolled out another great feature: Go Live With A Friend! This new feature allows you to broadcast along with someone else. This opens up a whole new world for Instagram Live Videos, and in this post I’ll give you 5 ideas on how you can use Instagram’s Live With A Friend for you brand or business.

How To Use Instagram’s Go Live With A Friend

Going Live With A Friend is simple. Open the camera on the upper left hand side of your Instagram home screen and go live like you normally would. Tap the two happy faces icon on the bottom right and tap “Add” to invite anyone who’s currently watching your Live Story. Once they join, the screen split into two and your guest will pop up right below you on the screen.

How are you managing your social media profiles? I’m using Hootsuite to manage all my social media profiles. You can post & schedule all your posts from one single platform to save your time. If you’re still not sure, why not sign up for 30-Days Free Trial by clicking here.

Pinterest

Pinterest Ads Manager is now open to all businesses who have opened an account and uploaded at least one Pin. In what is a fiercely competitive space, Pinterest is hoping that its offering can both provide something new and still deliver on the core performance metrics marketers have come to expect from Google AdWords.

This announcement comes at the end of a lengthy campaign to get the product right, with early partners including eBay, Target, and bid management platform Kenshoo. The newly released self-serve paid search platform provides the same experience these early partners have enjoyed, without the need to go through Pinterest or a third party to get started. The Ads Manager allows brands to create and optimize their promoted Pins and will also track and report on campaign performance.

Facebook

As of March 2017, Facebook had 1.28 billion active users each day, and over 85% of those users were outside of the U.S. and Canada.

With such a large portion of the world using Facebook, marketers everywhere know Facebook is an ideal place to reach and engage new audiences.

You’ve probably heard these stats before. After all, Facebook is a no-brainer for marketers. And if you’re trying to reach new audiences, you probably know paying for Facebook Ads is a great way to do that.

That said, knowing a channel is effective is far different from creating an effective ads strategy for your unique brand. With more and more marketers advertising on Facebook each quarter, its harder than ever to build a strategy that will stand out from your competitors and generate the return on investment (ROI) your brand needs.

Miscellaneous

Social Media Giveaways continue to be hugely popular, although the online landscape has changed a great deal in the last few years. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive giveaways an absolute must.

For this reason one of your best options is to use Heyo to create your giveaway. Heyo’s contest apps are fully mobile responsive and intuitive to set up. And Heyo’s editor is entirely visual, which makes the process of creating your campaign more enjoyable.

Your content defines your business. It also sets you apart from your competitors. In today’s age of social media engagement, it’s imperative for companies to be visible online. While publishing content is just one side of the coin, the other is placement of the content. Where, when and how you publish your content makes all the difference in the world when it comes to content marketing.

One very important aspect of content marketing is consistency. More than 60% of marketers online create at least one piece of content per day. It’s been observed that companies which engage in consistent content creation have 6x conversion rates YOY compared to companies who publish content occasionally. It’s easy to see that higher the rate of content creation, greater is the visibility.

A long time ago in a century far away, a marketer named Elias St.Elmo Lewis came up with a brilliant answer. His theory was that you could turn strangers into raving customers with a “funnel”: a series of steps the customer follows, each one leading them closer to purchasing your product.

According to Lewis, people follow these four steps before they’re ready to buy.

Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you might not even know for sure who to really believe. In this blog post, I want to share with you 4 top social media marketing resources that will you become a pro.

So, whether you have some experience with social media marketing and simply want to improve your skills further, or whether you are a beginner who wants to get in the game, this list is for you: