The idea is to get companies like Vox, Vice, and The Onion among
others to produce short videos that would be published directly
on Facebook.

Facebook wants to make sure higher-quality videos appear in your
News Feed, the report says, so that it can make more money from
video ads.

By improving the quality of the videos that ads appear against,
Facebook is making users more comfortable with seeing ads.

Facebook and its content partners will try to convince
advertisers to sponsor the videos in the coming weeks, according
to The Information, and the videos are expected to roll out later
this year. Facebook already has deals like this in place
with the NFL and Verizon.

The company reportedly plans to discuss more details regarding
"Anthology" during the "NewFronts" conference in April — a
showcase of upcoming video programming for advertisers held in
New York.

Video sharing on Facebook has been growing massively over the
past year. In January,
the company shared statistics that indicated videos posted to
the platform per person had increased by 94% over the last year.
The numbers also showed 50% of Americans using Facebook watch at
least one video per day.

Facebook's alleged "Anthology" plan is just another indication
that the company is getting more serious about video, potentially
putting pressure on YouTube. In November 2014, for example, the
number of videos uploaded to Facebook overtook YouTube videos on
Facebook for the first time.

The Information also notes the potential threat Facebook's push
into video could pose to YouTube:

It will also put pressure on Google’s YouTube, which is less
oriented around a content “feed” built for the smartphone age.
Facebook also has the advantage of only needing to tweak an
algorithm to get a video in front of more crowds whenever they
open the app.