Cristiano Ronaldo is the new face of Jacob & Co. in a campaign that breaks in May, Ronaldo is also a long-standing client of the New York-based brand.

CRISTIANO RONALDO

"I’ve been a customer and fan of the brand for a long time so it is a natural fit. I always used Jacob watches, even before I knew Jacob, the brand absolutely stands for leadership in creativity. As a collector of the world’s finest watches, it’s obvious to me how much passion Jacob & Co. has for quality. On the set, I fell in love with the new Ghost watch. It’s a perfect fit for my lifestyle as I’m constantly traveling internationally."

“My focus is playing football. I train hard every day, as I always want to perform better and better. That’s my responsibility. My other projects come after this, I have other sponsors, I have great social media, which helps me to be engaged with my fans, and now I’m the global ambassador for the Save the Children organization. I’m deeply committed to helping the fight against child hunger.”

The advertisements feature Ronaldo with Jacob & Co.’s new Ghost and SF 24 models, both of which offer multi-time-zone features.