Kalyan Jewellers said the earmarked fund will be allocated in a meaningful and efficient manner to help vulnerable sections of the society who are exposed to risk.

The Kerala-headquartered jewellery company will collaborate with the state government to effectively distribute the fund to provide food and other essentials to vulnerable sections of the society. (Photo: Reuters)

A leading jewellery manufacturer in India has committed Rs 10 crore to tackle the Covid-19 pandemic and said it will collaborate with local and government bodies for effective distribution of funds.

It said the earmarked fund will be allocated in a meaningful and efficient manner to help vulnerable sections of the society who are exposed to risk.

Commenting on the decision, Kalyan Jewellers MD and Chairman, TS Kalyanaraman, said, The situation created by COVID-19, and the tremendous impact that the pandemic has had on humanity globally, is unprecedented.

“We at Kalyan Jewellers understand the magnitude of this crisis, and would like to extend our humble contribution of Rs 10 Crores towards the fight against COVID-19.”

According to a press release issued by the company, the fund will be primarily used to provide food and other essentials to the vulnerable sections of the society, who have been affected or displaced due to the pandemic.

The company is also ensuring that its own employees do not go unpaid during the period.

Last week, the company’s CMD wrote a letter addressed to employees guaranteeing there will be no salary cuts in non-operations showrooms. It will pay all its 8,000+ employees their full March and April salaries “regardless of the impact” on the overall business.

Several other companies are stepping forward to donate as the economic impact of coronavirus, especially on the poorer sections of the society.

Some other companies, like Kalyan Jewellers, are collaborating with the government to take part in initiatives to support poor and homeless people during the crisis.

Read | Business in times of corona: How some firms are battling odds amid Covid-19 pandemic

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