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The Origami Spring Summer Collection 09 (Final)

1.
The Spring Summer Collection

2.
They say history repeats itself. For those of you wanting to know if we’ve done something different with our Origami Spring Summer Collection ‘09, we have bad news. We haven’t. That’s because we haven’t gone from being ‘super creative’ to ‘a-tad-less-super-creative’. True we’ve scaled new rarified creative spheres. But we’re still as creative now, as we were when the Origami bird first flew. This presentation is only a tiny tip of the creative iceberg that we’ve floated over the last couple of months. As for the rest of the iceberg, well, you know what they say about floating icebergs don’t you? The best of our work like a major chunk of the floating mass is still under water, invisible to the naked eye. You only have to look deeper that’s all. Plus, like icebergs, we don’t like to brag! Unveiling the Origami Spring Summer Collection 2009.

18.
There are logos. And then there is a Nike swoosh. A logo encapsulates everything that a company stands for, and more. The logo is as important as the nomenclature, and great brands that are deified have always endorsed this brand tenet religiously. A good logo should in essence exude the genotype of a company, through and through, down to the last strand of its DNA. At Origami, we give as much importance to the designing of logos and brand identities, as we do to centre-spread magazine ads. We seamlessly mesh the functional with the creative to create logos that WORK. Because like someone once famously said, “Unless you do a JUST DO IT, just don’t show it”. We have. And hence we want to show.