This paper describes a new method for objective evaluation of wind noise in the passenger compartment of a car. The loudness and direction of noise in each frequency band can be estimated by performing analyses based on human hearing properties. Therefore, those wind noise components that are annoying to the passengers or those wind noise components whose source location can be determined by the human listener can be identified objectively. Furthermore, the total loudness of wind noise can be estimated quite precisely by adding the loudness of the frequency bands for noise emanating from the direction of the side window.