About

In Jan 06, 2015, Armand found himself on breakfast TV when it was announced his comedy spot Manchild was one of 10 finalists (out of 5,000 entries) in the global Doritos Crash the Superbowl competition. In the short time since, this versatile director/editor and all-round-nice-guy has directed TVCs across numerous genres and had his work feature prominently award shows around the world. His directing career began in Network promos where he was responsible for the launch campaigns of Australia’s biggest TV events. He’s won Gold twice for his promo directing work at the prestigious US Promax Awards. His short films have been selected as finalists at over twenty internationally recognised film festivals including Tropfest, the St Kilda Film Festival, Aspen, LA Shorts and the YouTube Screening room and his first feature has won Wild Card development from Screen Australia. An accomplished musician and dancer, Armand is also an actor, having studied with Hollywood’s leading acting coaches, including Ivana Chubbuck, Larry Moss and Elly Burstyn of the Actor’s studio. He credits this study as the secret behind his ability to guide performers to create unforgettable characters. Armand is driven by a passion for daring creative. He has an uncanny ability to elevate genres by exploring their antitheses, finding humour in emotion and drama in comedy. He’s crafted a unique and versatile voice and is a natural storyteller regardless of the genre.