This week’s reflection point: A prospective client I recently talked with acknowledge that she wanted to move forward but then changed her mind suggesting her priorities have change. Upon a quick review of my discussion notes with her, I noticed her top three objectives as stated by her:

Increase her client base and the remarkable value they receive from her.

Dramatically strengthen her thought leadership.

Many opportunities have been lost and doing nothing is not an option.

She needs a kick in the butt.

When discussing The Cost of Doing Nothing earlier this year, I reflected on this syndrome that unfortunately affects and impacts some of the best I meet.

The bottom line is that each day you allow for missed opportunities to enter your life and business, you:

Lose sales, revenues and profits

Stop positive momentum

Eliminate your competitive advantage

Continue to sustain errors, poor performance and negative mindset

Hinder credibility and reputation growth

Create negative customer’s perception

Generate inaction which generates more inaction

Decrease your reach and influence

Are one step closer to being eliminated from the market

In a recent conversation I just had with a new client he said: “Every month missed is missed opportunities. I need to take immediate action.” Now that’s a smart way of looking at things.