How Clinton, Trump are using social media to shape voters' views

This article is reposted from "How Clinton, Trump are using social media to shape voters' views", published at Syracuse.com.

Today the American public is getting more of their news from social media than during any prior presidential election, according to a new Pew study. With 75 percent of Americans online, and of those, over 70 percent on Facebook, the public is finding news and talk about the 2016 presidential campaign in their Twitter, Facebook and Instagram accounts. As my research suggests, political campaigns like social media because it allows them to talk directly to the public, bypassing journalists, whom they always distrust and dislike.

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Illuminating 2016 is supported by the Tow Center for Digital Journalism at Columbia University and the Center for Computational and Data Sciences at Syracuse University's School of Information Studies.