PORTLAND, Ore.--(BUSINESS WIRE)--Jul. 18, 2012--
LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of premium,
branded footwear for work and outdoor users, today announced that it has
received a new $29 million delivery order for the United States Marine
Corps for Danner’s USMC Rugged All-Terrain (RAT) Hot weather and
Temperate boots. The Company anticipates fulfilling this order in
multiple deliveries over the next several quarters.

"Not only is the United States Marine Corps’ request for more RAT boots
a testament to the boots’ proven performance in the mountainous terrain
of Afghanistan, it speaks to our outstanding employees’ dedication to
quality and service excellence, ” said Joseph P. Schneider, President
and CEO of LaCrosse Footwear, Inc. “Danner continues to deliver what
Marines demand in the field. We’re very proud to work with the United
States Marine Corps and do our part to support these brave men and women
in uniform.”

Danner provides premium performance footwear built to meet the demands
and specific requirements for multiple branches of the United States
Armed Forces. The USMC RAT Hot and Temperate boots, designed for the
United States Marine Corps, are constructed with full-grain leather and
tear resistant 1000 Denier nylon. A rugged Vibram® 360
outsole integrated with Dri-Ice compound delivers unrivaled flexibility
and traction in mountainous terrain. The USMC RAT Hot contains moisture
wicking Sea Breeze® lining with quick draining medial vent
holes for superior breathability while the RAT Temperate boot contains
GORE-TEX® lining for 100% waterproof protection. Durable polyurethane
impregnated leather surrounds the heel and toe to protect against
abrasion and damage from rock and scree. These boots are produced in the
Company's world-class manufacturing facility located in Portland, Ore.

Danner military products are available through retail and Exchange
stores on U.S. Army, Marine Corps, and Air Force bases, and on Danner's
web site http://www.danner.com.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded,
premium and innovative footwear for work and outdoor users. The
Company's trusted Danner® and LaCrosse® brands are
sold to a network of specialty retailers and distributors in the United
States, Canada, Europe and Asia. Work consumers include people in law
enforcement, transportation, mining, oil and gas exploration and
extraction, construction, military services and other occupations that
require high-performance and protective footwear as a critical tool for
the job. Outdoor consumers include people active in hunting, hiking and
other outdoor recreational activities. For more information about
LaCrosse Footwear products, please visit our Internet websites at http://www.lacrossefootwear.com
and http://www.danner.com.
For additional investor information, see our corporate website at www.lacrossefootwearinc.com.

Forward-Looking Statements

All statements, other than statements of historical facts, included in
this release, including without limitation statements concerning the
anticipated delivery dates for the order described in this release, are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Words such as "plan," "expect," "aim,"
"believe," "project," "target," "anticipate," "intend," "estimate,"
"will," "should," "could" and other terms of similar meaning, typically
identify such forward-looking statements. The Company assumes no
obligation to update or revise any forward-looking statements to reflect
the occurrence or non-occurrence of future events or circumstances.
Forward-looking statements are based on certain assumptions and
expectations of future events and trends that are subject to risks and
uncertainties, including without limitation the risk factors set forth
in the Company's most recent annual and quarterly reports on Form 10-K
and 10-Q.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding LaCrosse Footwear, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.