Reports have suggested 'Momo' was a hoax

Reports have now suggested 'Momo' was a hoax.

The Samaritans and the NSPCC have dismissed the claims, saying that there is no evidence that the Momo challenge has initially caused any harm.

The NSPCC said there is no confirmed evidence that the phenomenon is actually posing a threat to British children and said they have received more phone calls about it from members of the media than concerned parents.