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Snowboard App

Presenting the official release of Snowboard App, a new website featuring the best online snowboard tutorials and videos. The site closely follows the branding and identity of iRide, our ski and snowboard app, and is intended as a back-up resource for riders looking to learn new skills. Find out more at www.Snowboard-App.com.

If your site isn’t mobile-ready, perhaps it’s time to sit up and take note. Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience. Though we’re only beginning this process, here are a few recommendations to help webmasters prepare as we move towards a more mobile-focused index.

If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.

Make sure to serve structured markup for both the desktop and mobile version.Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.

If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.

If you have any questions, feel free to contact us via the Webmaster forums or our public events. We anticipate this change will take some time and we’ll update you as we make progress on migrating our systems.

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Over 100 unique installs per day - and growing all the time. If you've got an idea for an app and want to see Store results like this, get in touch. Unlike many development companies, SBLMNL produces its own mobile applications - meaning we have first-hand experience of planning, designing, developing, launching and marketing apps.www.sblmnl.co.uk...

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