Travel Mindset’s In-Depth Guide on Influencer Vetting

Before brands can take advantage of influencer marketing, they must be able to discover and evaluate would-be partners. As the creative director at Travel Mindset, Jade Broadus has built meaningful relationships with hundreds of travel influencers.

Under Jade’s leadership, the Travel Mindset team has developed a four-step vetting process that goes beyond the numbers, combining the speed of automated tools with the sort of contextual human insight that can’t be replicated by a platform.

Jade’s in-depth guide will show you how to:

assess an influencer’s content to confirm brand match

detect evidence of data manipulation and fake followers

interview top contenders and choose the best partners

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The Travel Mindset Difference

“The team at Travel Mindset understands what it takes to execute an effective integrated marketing campaign like no other. From the standpoint of a content creator, they're a dream to work with—effective at communicating deliverables and quick to respond when questions arise.”–Kristen Luna, CamelsAndChocolate.com