June 2nd, 2017

Crowdfunding means asking potential readers to pledge money towards your book now, with the expectation that they will receive specific rewards when it is finished. That means you keep control, while your future customers cover your costs of creating the work.

If you haven’t written it yet, crowdfunding also allows you to test the demand for your book before investing a lot of time, energy and money into creating it.

Despite already being a published author via the traditional route, I decided to use crowdfunding to raise money for my latest book idea: a collection of sleep tips for people who struggle to switch off at night. Happily, I managed to raise 120% of my target, and am now spending my evenings packing books to go to all the backers that contributed!

I learned a lot during the process, and these are my top four tips if you want to run a successful crowdfunding campaign: Read the rest of this entry »

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