Earlier today, Durex announced the launch of a new line of products that no one asked for – eggplant-flavoured condoms.

Thankfully for sex-havers everywhere, they aren't ACTUALLY releasing eggplant-flavoured condoms. A spokesperson for Durex told The Mirror that the whole thing was actually a stunt, furthering a campaign to get a condom emoji introduced to promote safe sex.

Real or not, they might have pushed the envelope a little too much this time, going by how the reactions have been.