May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!

For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the top 10. May was a strong month for all Microsoft properties...

For the second consecutive month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1.

Microsoft knocked Microsoft out of the top 10.

May was a strong month for all Microsoft properties: the retail site, Microsoft.com, experienced traffic growth for the fourth consecutive month, climbing from #11 to #9 with 12% more UVs month-over-month (MOM). This forced its own site, MSN.com, out of the top 10 and down to #11. MSN still saw its traffic increase 5% while Bing.com remained steady at #5 with virtually no increase or decrease in visitors.

Tumblr entered the list at #49—despite that, its traffic was down a quarter of a percent.

Battle of the Retailers: Is Sears a serious competitor to Amazon, Walmart, and Target?

Amazon.com (#7) and Walmart.com (#18) may be higher on the list, but it was Target.com (#22) and Sears .com (#48) who grew the most last month. May kicked off wedding season, likely driving significant traffic to Target’s wedding registry. Meanwhile, Sears debuted on the top 50 list, benefiting from the continued attention to home improvement projects. Sears received almost equal traffic from Lowes.com and HomeDepot.com, the 13th and 14th largest incoming traffic sources in May.

Home Depot watching in the rearview mirror–Lowe’s remained in the Top 50 for the second month, at #44.

It seems that interest in home improvement projects has not slowed down: both major retailers’ monthly traffic grew for the third consecutive month in May. Home Depot may historically be the winner online, but Lowe’s is putting up a good fight to close the gap. Lowe’s traffic increased 14%–double Home Depot’s 7% growth last month. Will home improvement projects slow down in June?

New products drove traffic to cable and Internet providers Comcast and AT&T.

The list of top 50 sites is pulled from Compete PRO and is based on the Internet behavior of more than 2 million Americans. Click here to see last month’s top 50 list.

Rank

Domain

Unique Visitors

April Rank

Growth

1

google.com

171,521,706

1

-0.22%

2

yahoo.com

164,326,984

2

-0.19%

3

facebook.com

163,323,608

3

-0.49%

4

youtube.com

162,254,037

4

-0.32%

5

bing.com

158,051,453

5

-0.02%

6

ask.com

154,498,230

6

1.85%

7

amazon.com

122,637,206

7

0.78%

8

wikipedia.org

95,118,943

8

-2.55%

9

microsoft.com

92,772,463

11

11.75%

10

live.com

88,605,218

9

-0.85%

11

msn.com

88,077,739

10

5.06%

12

ebay.com

83,559,842

12

3.31%

13

craigslist.org

72,816,289

14

2.51%

14

about.com

68,428,282

15

1.99%

15

ehow.com

67,643,802

13

-6.02%

16

blogspot.com

61,361,855

17

3.64%

17

aol.com

60,023,331

18

1.49%

18

walmart.com

59,454,896

19

2.62%

19

go.com

53,432,393

20

-3.92%

20

adobe.com

48,523,240

16

-24.84%

21

mapquest.com

44,021,330

23

7.83%

22

target.com

43,675,823

22

6.80%

23

huffingtonpost.com

43,000,593

24

7.30%

24

yellowpages.com

41,519,505

21

1.22%

25

linkedin.com

39,123,674

28

11.76%

26

netflix.com

37,533,804

26

2.79%

27

nbcnews.com

35,629,921

29

3.28%

28

twitter.com

35,184,546

25

-4.06%

29

pornhub.com

34,872,291

30

1.13%

30

weather.com

34,650,636

34

11.98%

31

avg.com

33,032,827

39

12.23%

32

answers.com

33,010,872

27

-8.79%

33

chase.com

32,844,624

31

1.47%

34

apple.com

32,585,970

32

1.00%

35

homedepot.com

32,222,618

35

6.88%

36

pinterest.com

32,209,891

33

1.58%

37

comcast.net

31,030,356

41

8.97%

38

bankofamerica.com

30,812,301

36

2.57%

39

paypal.com

30,409,253

38

2.63%

40

wellsfargo.com

30,044,913

37

1.19%

41

att.com

29,122,986

46

10.77%

42

wordpress.com

28,098,722

45

3.24%

43

local.com

27,804,187

48

16.89%

44

lowes.com

26,762,674

50

14.08%

45

cnn.com

26,511,546

40

-7.20%

46

instagram.com

25,124,074

47

-0.31%

47

indeed.com

24,778,720

49

4.94%

48

sears.com

24,152,173

55

9.90%

49

tumblr.com

23,148,053

53

-0.28%

50

yelp.com

22,550,797

54

1.34%

About Carro Halpin:Carro is excited to join the Compete team as the Digital Marketing Co-op for Compete.com, with a focus on all things social media. A third-year student at Northeastern University, Carro is pursuing a major in Communication Studies and a minor in Political Science. She has a passion for digital media. Follow her on Twitter @carrohalpin or connect on Google+