Teaching purpose-driven entrepreneurs learn to be the Directors of Marketing for their businesses

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A new year is right around the corner, and this is the perfect opportunity to brainstorm and organize your marketing for the next 12 months. With the right planning, you can stay ahead of your marketing needs, which will cause you less stress and help ensure greater marketing success!

Here are the four steps you should follow for planning your marketing:

#1: Evaluate what worked in the past

Hopefully, you have a marketing plan on what worked for you in the past. Even your biggest marketing flops provide valuable lessons that you can implement for the new year. Evaluate what marketing tactics worked by considering how it helped you sell your products or services, and how much it cost to implement these tactics. Which ones got you the biggest bang for the buck? Those are the tactics to consider re-doing in the new year.Continue reading →