Duck Donuts Planning For Significant Growth in 2019

By: Kerry Pipes | 3,448 Reads 693 Shares

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Duck Donuts has become one of the nation’s fastest growing donut franchise brands. Now, thanks to a new strategic move, the brand is about to rapidly ramp up its franchise development, expanding across and outside of the U.S.

The ‘made-to-order’ brand got its start back in 2006, when founder Russ DiGilio was looking for a good, warm and delicious donut during his family vacations to the Outer Banks of North Carolina. When he couldn’t find what he was looking for, he decided to take matters into his own hands and start his own donut business.

As the concept took off, it turned to franchising as a growth vehicle. The first Duck Donuts franchise opened in Williamsburg, Virginia, in 2013. Today there are 79 franchise locations in two countries and more than 145 additional contracts in 26 states. But until now, the brand’s growth has remained an organic affair typically driven by passionate patrons interested in opening a store in their hometown. All of that is changing in 2019.

The brand is focused on selling more franchises domestically and internationally, particularly west of Missouri and in tourist and resort areas, a market that has proven to be successful for the company.

To support the company’s new growth strategy, Duck Donuts has partnered with Buxton, an industry leader in customer analytics. Brand executives will have access to Buxton’s web-based Analytics Platform, which will allow the company to score potential sites, visualize market data, and run reports to support its growth and marketing strategy.

“In just over five years, Duck Donuts has sold more than 220 locations across 26 states, organically, with a heavy presence on the east coast,” said Russ DiGilio, founder and CEO of Duck Donuts. “We want to provide our unique experience of serving warm, delicious, and made-to-order donuts throughout the country, which is why we have made the decision to be more proactive in searching for potential franchisees to join our growing family.”

Plans call for Duck Donuts to open 24 stores in 2019, including new states for the brand such as Arizona, Michigan, Missouri, and Utah.

The brand has strong fan following and is known as a place where customers create their own donut combination by choosing from a variety of coatings, toppings, and drizzles. The family-friendly stores feature a viewing area where customers can watch their donuts being made from scratch to finish. Duck Donuts also sells coffee, tea, donut breakfast sandwiches. The company has also made technological advances as it now offers the convenience of online ordering and will soon launch its first loyalty program and mobile app.

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