MOLLY stands for Marketing On Line Leveraging YouTube.
+Ronnie Bincer The Hangout Master, special guest.

0:22 Google Hangouts benefits overview
0:59 Guest introductions
1:27 Important of engagement and how to make it happen
2:08 +Zara Altair Audience participation before, during, and after event
3:07 Hangouts give a face to your business
3:54 +Ronnie Bincer Live interactive television, it’s better than television
4:49 Adds social relevance
5:23 +Zara Altair benefits of professional host interviewing personnel, present to answer questions
6:12 Benefits for technical business
6:34 +Ronnie Bincer feature your business team members
7:02 +Zara Altair highlight and feature your employees
8:07 Be patient as your audience grows event by event
8:32 Focus on growing your audience between events
9:11+Ronnie Bincer You may discover a voice within your team to be “the voice” on hangouts
9:43 Comment +Sherrill Duce: What I love most is the “live” factor.
10:03 +Zara Altair importance of being human, with glitches, as an engagement factor
10:39 +Mollie Youngblood Geiger Hangouts put a face behind the personality and name
11:40 Ripple effect of sharing
12:00 Take the HOA to promote. Share after event to optimise with SEO.
12:36 YouTube optimization: keywords, categories
13:11 +Ronnie Bincer Search engine optimisation (SEO) utilization and benefits
13:20 Question +Lori Peters: How do you promote HOA besides on Google+?
13:31 +Ronnie Bincer Video SEO. Any social media, website. Share a link before you go live.
14:33 Event has landing page. Share that with comments with what people are interested in.
15:42 +Zara Altair Create a page on website for the event. Share, embed the video. Pre and post promotion. Business page.
17:26 +Molly Youngblood Geiger Create and use video trailer for promotion.
18:28 Hangout war story example.
19:05 Importance of practicing to hone skills.
19:35 +Zara Altair First HOA was a disaster from a technical aspect.
20:26 Create green room protocol and etiquette list for guest. They have time to ask you questions beforehand.
21:37 +Ronnie Bincer First hangout out of three years. Did I do all the right things? Have a checklist.
22:29 Big tip. Try to do hangouts on your own. Unlisted broadcast.
Do a dry run.
23:08 You can over rehearse. Just get basic concepts.
23:38 +Molly Youngblood Geiger One benefit is that you can test out different strategies and techniques.
24:36 Free and awesome tool. Train yourself and your staff.
24:56 Webinar, training, communicate with staff members.
25:25 Open up the door to answer questions.
26:17 Comment +Frank Gainsford: Benefits are subtle and many.
Trust factor signals for host and panelists and audience.
27:39 +Zara Altair Major benefit was increased exposure. Nobody knew who I was.
28:07 Consistency a major factor in growing audience.
30:27 EAT- build Engagement, Authority, Trust
30:45 +Ronnie Bincer The tools work together. Hangout Video Call. When people know, like and trust you they will reach out, often a private video call.
31:56 *Do a public presentation that leads to a private conversation that turns into business.*
32:11 The tactic that’s a benefit. One of the most rich networking environments that you could ever want.
33:23 Comment +Lee Rickler: Everyone wants to see you succeed and will help out when asked.
33:54 +Zara Altair Your following helps you!
35:18 +Ronnie Bincer quotes +David Amerland One of the only viable shortcuts to bring about trust.
35:23 When an audience member asks a question and you can answer on the fly, all of a sudden you have a fan.
35:54 The live interaction accelerates the trust. You don’t have to reach out individually to every single person.
36:29 +Zara Altair The YouTube video helps people see you event who are not able to attend live. They can come back at any time.
38:23 +Ronnie Bincer The trust factor that you grow is also based on who you interact with. Grow your influence to increase trust.
38:59 When you connect with “bigger” names that sends authority your way.
39:43 +Molly Youngblood Geiger Reap the benefits of Google Hangouts for increased web presence for your business.
40:49 You are in control. Topic. Time. Audience.
41:09 Promote the YouTube link.
41:59 It’s a matter of investing the time to train yourself with the aspects of producing an HOA.
42:30 +Ronnie Bincer Getting known. Interview with an individual known in your industry. Ride the power of that influencer.
43:39 To get that started, go to events where that influencer is and comment. Establish level of trust with your comments.
44:21 +Zara Altair It’s the same process as spreading the word about any content creation in any medium.
44:44 An HOA is content creation. The strategies are the same.
45:38 +Ronnie Bincer It’s possible for you in your HOA to “slice and dice” the video and send those out.
46:03 Tag different words with the segments that address different topics.
46:30 +Molly Youngblood Geiger Use Google to search for more information about producing Hangouts.
47:35 Search engine optimisation benefits.
49:23 +Zara Altair Re-cap of points covered today.
51:44 +Molly Youngblood Geiger The experiment: cross market two platforms by co-hosting today’s event.
53:39 +Ronnie Bincer asks +Zara Altair to tell about her business.
53:51 +Zara Altair responds: Produce and host *Midweek Zap*. Help people with Google+ presence. Welcome chats via private hangouts.
54:24 +Ronnie Bincer The tool itself utilises the power of Google search and YouTube search. The two biggest search engines. Use if you think search is important to your business.
56:30 Last note +Ronnie Bincer: Learn how to use the tools so you appear professional when you do your Hangout.
57:11 Last note +Zara Altair: Learn how to use the tools.
57:25 What’s a hangout without a freakout.
57:39 Things go sideways. Be prepared for the quirks. Keep growing and going. More about +Google Partnershttps://www.google.com/partners/

*Hashtag: #MWZ * Please use for your tweets and when sharing out the show.

Like the topic? Know someone that will enjoy it? Share with your friends!

Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here!
Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence.