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…big news just in for Graphic Design Communication and Chelsea. The Gentletude Design Award is an international award for typhographic design students, both undergraduate and graduates within 4 years of graduation), who study or studied in England, Italy, Switzerland, USA, Singapore, Argentina, or Japan. In November we submitted 18 entries and achieved 10 finalists of 14. We now have the results from the jury in Italy and our students have been awarded first, second and third prizes!

The Award is organised by the NGO Gentletude, a not-for-profit organisation founded by Cristina Milani. The award aims is to encourage a new generation of designers to be creative at an international level and to encourage a broader community of practice.

Our students implemented the the alphabet to create a message elaborating the term ‘gentletude’ and including the words ‘Kindness’ and ‘Attitude’. A key criteria required messages to be shared by smartphone, so it was important to consider technological constraints when creating work. The idea was that the recipient of the message will reflect on kindness as an option for a better life.