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It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand their customers better, and how to tailor their marketing accordingly.

I’ve spent the last twelve months researching and testing and experimenting, and then organizing all this information into a structure which will help you understand exactly who you are writing for, plus how to sway them with your marketing messages. But also how to treat them after you have convinced them to buy. How to turn them into the kind of superfans that will do the selling for you.

Strangers to Superfans: A Marketing Guide to The Reader Journey is out now and you can pick up your copy from all these lovely retailers: Read More…

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99.

I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition already. I hope I can repay that support with valuable information you can use to build your readership. Read More…

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25. AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014, anyone can purchase this edition. It has been uploaded on a fresh ASIN, so everyone can buy and update their version for the minimum possible price — 99¢. The third edition has been completely rebuilt from the ground up, reflecting the challenges facing both new and established self-publishers today, as well as Read More…

Unless you’ve been hiding under a rock for the last week – with no wifi! – you are probably aware we released The Indie Author Power Pack on Monday, with the aim of hitting the New York Times Best Seller list. We won’t know the result until next week, but I’ve had a few tweets and emails asking how we were doing, so I thought I’d give you an update. Before that, if you somehow missed the blanket promo we have been conducting, The Indie Author Power Pack is a stonking deal – only 99c – and contains three top rated writer’s guides: Write. Publish. Repeat. by Sean Platt & Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market Read More…

I’m very excited to announce the release of the new updated and expanded 2nd edition of Let’s Get Digital: How To Self-Publish, And Why You Should. If you purchased the old 1st edition of Digital, you can grab the 2nd edition for free (instructions below). You won’t actually be able to purchase the new edition from Amazon if you bought the old one, so please follow those instructions to get your free copy. For everyone else, you can check it out at Amazon US, Amazon UK, Apple, Barnes & Noble, Kobo and Smashwords (and all the other Amazons too). I’ve news below on a sale I’m running on the companion book Let’s Get Visible, and explain below how this launch Read More…

I’m launching the 2nd edition of Let’s Get Digital next week and today I’m going to try and answer all your questions. Most have surrounded something I’ve hinted at over the last few months. I’m doing something pretty cool and different with this launch. Or maybe crazy is a better word. In short: I’m giving it away free to all purchasers of the old edition. More on that below… When is the 2nd edition out? It’s officially launching next Wednesday, September 17, and I’ll be posting again then. As always, subscribers to my New Release Mailing List will get an exclusive for a day or two before that, so if you are desperately impatient to get your mitts on Digital Read More…

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

In 1810, José de San Martín deserts the Spanish Army and returns home to Buenos Aires to lead a bloody revolt against his former masters. Struggling with an increasing dependence on opiates, San Martín forms a secret army of thieves, mercenaries, slaves, and prostitutes to free Argentina from the Spanish Empire. A Storm Hits Valparaíso is an epic, 400-page historical adventure with a huge cast of characters whose stories gradually interweave, including: two brothers torn apart by love; a slave running for his life, a disgraced British sailor seeking redemption in a foreign land; an Indian trapped in the death mines of Potosí; and a Spanish general who deserts the army to raise the flag of rebellion against Madrid. A Storm Read More…

Thailand might not seem like the most obvious place to start a historical novel set in early 1800s Argentina, but it made a lot of sense at the time. It was a cheap place to hole up for a few months and get some serious work done. The glorious weather, perfect beaches, and competitively priced drinks were just a bonus. One side effect was that I got used to writing in bars and restaurants. And on the move. Two essential skills for the modern-day wandering minstrel. That was five-and-a-half years ago. I finished A Storm Hits Valparaíso last night. As in, completely finished. Editorial suggestions incorporated, back-matter written, the whole enchilada. It just needs proofing, a cover, a blurb, formatting, some testing, Read More…

It is with great pleasure, and no small amount of pride, that I can tell you that Let’s Get Digital: How To Self-Publish, And Why You Should has been officially launched. It’s been three hard months to get to this point, but it has all been worth it. I’m very proud of this book, and I think people will get a lot out of it. As regular readers will know, I’m trying an experiment with this book. The PDF Version is free – here – for anyone to copy, download, share, print, or email. You can also purchase an e-reader compatible version for $2.99 from Amazon, Amazon UK, Amazon DE, or Smashwords. If you notice a funny price on Amazon Read More…

It is with great pleasure, and no small amount of pride, that I can tell you that Let’s Get Digital: How To Self-Publish, And Why You Should has been officially launched. It’s been three hard months to get to this point, but it has all been worth it. I’m very proud of this book, and I think people will get a lot out of it. As regular readers will know, I’m trying an experiment with this book. The PDF Version is free – here – for anyone to copy, download, share, print, or email. You can also purchase an e-reader compatible version for $2.99 from Amazon, Amazon UK, Amazon DE, or Smashwords. If you notice a funny price on Amazon Read More…

My second release – Transfection – is a technothriller with old-school sci-fi undertones. A molecular biologist is on the run, but he doesn’t know who wants him dead… or why. I only uploaded Transfection a couple of hours ago, but it’s already for sale on Amazon! For only $0.99! Here’s a quick taste of what you get for $0.99: Molecular biologist Dr. Carl Peters is under pressure on two fronts: his research grants are disappearing and his marriage is falling apart. But when medical researchers discover that genetically modified animal feed has tainted the food chain, he finally gets the funding he always dreamed of. Dr. Peters discovers the reason behind the cancer link with GM food, but it’s so crazy, he Read More…

I have some exciting news. I set up my own publishing company – Arriba Arriba Books – to publish my short stories as e-books for $0.99 each. You can read them on your laptop, computer, iPhone, smartphone, iPad, or e-reader. The first release – IF YOU GO INTO THE WOODS – is available now from Amazon. I have a special deal to kick things off – two stories for the price of one – both creepy tales set in a world that’s not quite right. Here’s a quick taste of what you get for $0.99:

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