Powerful people working for you

Case Study

scope

BRANDINGSTRATEGYCOLLATERALINTERACTIVEENVIRONMENTAL GRAPHICS

CHALLENGE

Van Meter Inc., is an innovative electrical distributor
headquartered in Cedar Rapids, Iowa. In addition to distributing millions of switches
and components, they help contractors and companies manage inventory, install safely
and increase profitability.

In addition, Van Meter is an ESOP, which means every
employee is an employee-owner so they share in profits. This makes them feel
like more of a family than a team. And it ensures they’re all working for a
common goal. Our challenge was to tell their story in a way to elevate them
from a common electrical distributor to something more.

SOLUTION

Working through our branding process, we discovered that
employee-ownership was the invaluable element that tied employees together—and
it resulted in a better customer experience as well.

We created a position and brand that focused on the empowered
talent at Van Meter and their ability, thanks to ESOP, that allowed them to
take charge, make improvements and go above and beyond for their customers
every day. Strong but heart-felt headlines drive the campaign and a unique mix
of employee photos and electrical illustrations help VMI stand out. Positively
refreshing.

CHANGING THE CONVERSATION

Now, Van Meter, Inc. is more than lighting and components—they’re the people who power your productivity.