Virgin Australia's pet program adds bonus points to the air miles fliers already receive as members of the Velocity Frequent Flyer program.

Red members (the entry level) will earn an extra 300 points each time they fly with one pet carrier. Silver, Gold and Platinum members’ pets will earn more points per flight -- up to 600 points per flight per pet carrier in the case of Platinum members.

One of the entrants for the Velocity Pet Ambassador vacancy. Can your pooch do better? “Virgin Australia flies almost 30,000 pets each year around Australia, and a large proportion are owned by Velocity members, so we know how important their companions are to them,” said Velocity Frequent Flyer CEO Neil Thompson.

The program will extend the current family benefits -- the ability to pool points and status credits -- to pets.

The airline has also launched a “Velocity Pet Ambassador” campaign to enlist five pets to represent the program. Winning owners will be rewarded 10,000 Velocity points each.