Miracle Matcha

Branding, packaging, website, marketing, exhibition

Project Description

Miracle Matcha is an exciting new brand in the fast-moving market of health foods. Over the last few years they have involved us in every aspect of their creative needs. The first job was to update the current logo to a more modern image – we created the “M” stamp icon which we developed into a versatile brand able to work in several different formats. The gold colour was chosen to reflect the golden colour of the unique white tea matcha powder, which is their core product.

We went on to create product packaging for the whole range, built a website and ecommerce store, email marketing campaigns, press and trade advertising, exhibition stand and social media pages.

Project Details

Cranberry Health Shot

White Tea Capsules

Health Mix-in

Pure White Tea Matcha

Miracle Matcha packaging range

The original packaging was dark brown and not very inviting. We refreshed the packs by introducing red and more of the golden yellow. On the Health Mix-in pack, we were also able to include an image of the product in use – very important for shelf impact and helping educate consumers about how it’s used. The current range comprises the pure white tea matcha powder 40g tin, a cranberry Health Shot drink, white tea matcha capsules, and the seed and berry blend of the Health Mix-in.

Want a brand like this?

Miracle Matcha websites

The new branding was also added to the current WordPress website at www.miraclematcha.co.uk and we also created a custom Shopify webstore to enable easy management of online orders at miraclematcha.myshopify.com. All email marketing campaigns are directed at the webstore.