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Features and Benefits

The Vitamin D Revolution

Vitamin D's influence on key biological functions vital to one's health and
well-being mandates that Vitamin D supplementation can no longer be ignored by
individuals striving to achieve and maintain a greater state of health. The
research on this vitamin keeps coming: cardiovascular health, immune support,
bone and joint health, and much more.* This advancement in scientific knowledge
about D is especially notable when we consider that we are living in a time of
widespread Vitamin D insufficiency. Formulated by John Cannell, MD†, Purity’s
Vitamin D complex is a blend of targeted nutrients to complement
many of Vitamin D’s health benefits.

The Dr. Cannell Difference

Advanced D™ provides a powerful dose of cholecalciferol (Vitamin D) backed
by nutrients that work in tandem with this crucial vitamin to support the health
of numerous systems within the body.* At the foundation of its design as an
answer to widespread Vitamin D deficiency are found a set of other nutrients - key cofactors -
added to complement the physiological actions of D. Dr Cannell’s Advanced D™
orchestrates combined actions to make sure that optimal influence is present
towards bone, muscle, and metabolic function.*

The Advanced D Difference - Key CoFactors

Vitamin D is a team player inside the human body, relying on proper levels of
other nutrients - key cofactors - to fulfill its potential in supporting several areas of health.
Magnesium is needed by enzymes that metabolize Vitamin D. Magnesium is another
nutrient that may run low in the diet. Low dietary Magnesium can
contribute to lower levels of circulating Vitamin D.

Dr Cannell’s Advanced D™ presents a highly bioavailable form
of the mineral magnesium as Magnesium Citrate. Zinc plays a role in the Vitamin
D receptor, and Boron supports Vitamin D metabolism.* Remarkably, research in
humans has found action between Vitamins D and K2, showing a
combined effort to enhance bone health and support cardiovascular wellness.
Working with Vitamin D, Vitamin K2 helps Calcium find its proper place in the
body.*

Going Beyond D

In addition to the powerful dosage of Vitamin D, Dr. Cannell’s Advanced D
Formula™ delivers a combination of several cutting edge nutritional ingredients
shown to help promote proper Vitamin D metabolism and
utilization in the body.* Science has shown that supplementation with D or
Vitamin K2 can promote bone mineral quality. Working in combination with Vitamin D, Vitamin K2 helps keep calcium in the right places, like the bones.*

Magnesium Citrate

As is the case with Vitamin D, knowledgeable healthcare providers are
starting to learn that contemporary dietary patterns leave much of the
population with insufficient magnesium consumption. Low dietary magnesium may
also contribute to a lower level of circulating Vitamin D—yet another barrier to
conserving an ideal, strong skeletal structure. Magnesium is involved in over
300 enzymatic processes in human cells, and Dr. Cannell’s Advanced D Formula™
features Magnesium Citrate because it is a form of the mineral shown to be
advantageous in terms of absorption.* Magnesium is well known for its
contributions to bone health, neuromuscular function, cardiovascular health, and
many other essentials of whole-body health, while also becoming recognized for
its relation to healthy energy levels and other aspects of a normal
metabolism.*

Taurine

Taurine is an important amino acid found in many organs, being most
concentrated in the heart and the retina of the eye. Taurine is active in muscle
function, as well as in maintaining optimal function of nerve tissue, lending
itself to neurotransmitter balance.

Don't Forget Boron

Dr. Cannell’s Advanced D Formula™ includes FruiteX-B®, a patented boron/calcium
complex that has been shown to support normal Vitamin D metabolism, maintain
joint comfort and flexibility, and promote healthy bones.* Pilot clinical studies
described improvement in Vitamin D status and joint support in subjects consuming FruiteX-B®.*

Support for Your Bones, Muscles and Athletic Performance*

Without adequate Vitamin D intake, the body cannot properly metabolize
Calcium. Vitamin D strengthens bones and also may enhance muscle strength
because of its direct effect on calcium transport in muscles.* Because of its
unique interplay with Calcium, Vitamin D can support the health of both of these
important structures.* Other ingredients in Dr. Cannell’s Advanced D Formula™
further support the skeletal and muscular systems.*

A research review published in Medicine & Science in Sports & Exercise by Dr.
Cannell, revealed the importance of vitamin D for physical performance. Studies
consistently show that athletes perform better when their vitamin D levels are
higher, due to increase exposure to sunlight in the summer months.

Powerful Immune Support*

Vitamin D also has an interesting role as a regulator of the immune system.*
D has unique immune-modulating properties that can support health and
wellness by supporting innate immunity. For additional support, Dr. Cannell’s
Advanced D Formula™ contains Zinc, another immune-supporting nutrient.

Heart and Cardiovascular Support*

Recent research is increasingly pointing towards the importance of Vitamin D
in maintaining healthy heart function. This
premise of Dr. Cannell’s formulation is complemented by the Zinc, Quercetin
and FruiteX-B® functioning as antioxidants, doing their parts in supporting the
stability of cell membranes throughout the cardiovascular system.*

Review:After reading the peer reviewed literature I tried this product; amazing that we often don't know what we are missing, until we find it! Clearly a difference in overall general health; feel more 'settled'; more energy...recommended!

Review Title:I love my Advanced D

Overall Rating:

5 out of 5

Review Date:05/17/11 10:55

Nickname:John in Ohio

Age:55 to 64

Gender:

Primary Health ConcernsEnergy

Location:Marietta, OH

Quality:

5 out of 5

Effectiveness:

5 out of 5

Satisfaction:

5 out of 5

Review:There is no review to accompany this rating.

Review Title:Well worth the money

Overall Rating:

5 out of 5

Review Date:05/25/11 2:07

Nickname:Sister W

Age:65+

Gender:Female

Primary Health ConcernsFitness

Location:Utah

Quality:

5 out of 5

Effectiveness:

5 out of 5

Satisfaction:

5 out of 5

Review:My husband and I have taken Dr. Cannells Advanced D formula for the past three years and have been able to meet the Vitamin D level required by our Family Doctor. We also take the Omega Three formula as well as the Ultimate H.A. and find our well being is much improved. We are 75 year old average Senior Citizens making the best of our advanced years.

Review Title:Doctor Remarked on Lab Results

Overall Rating:

5 out of 5

Review Date:08/24/11 11:47

Nickname:Kay B

Age:65+

Gender:Female

Primary Health ConcernsJoint Health

Location:Southern California

Quality:

5 out of 5

Effectiveness:

5 out of 5

Satisfaction:

5 out of 5

Review:At my last Dr. appt., my doctor remarked about my Vitamin D results. "Excellent" "What do you take?"I told her it was Dr. Cannell's Advanced D from Purity Products. I was very pleased because I wasfeeling better, too.