Maaga
ang Pasko,
the country’s biggest and longest-running annual toy and book donati­­on drive,
is once again bringing out the iconic boxes that have helped taught generations
of Filipinos the value of sharing and the real spirit of Christmas.

Thirdy
drops his toys and books to the Maaga ang Pasko box, hoping to bring joy to
other kids this Christmas season.

On its 22nd
year, the Maaga ang Pasko program
welcomes the mother and son tandem of Jodi Sta. Maria and Thirdy as ambassadors,
hoping to bring more smiles across the faces of more Filipino kids. “Seeing
your kid grow up to be a loving, kind and generous person is the most
fulfilling thing for a parent. That is why I wanted Thirdy to learn sharing early,
and he started that right here at Jollibee,” said mommy Jodi.

To help make this
Christmas brighter and warmer for less fortunate kids, the 22ndMaaga ang Pasko ambassadors are inviting
families to place their pre-loved gifts—toys and children’s books—inside Maaga ang Pasko boxes at Jollibee stores
nationwide, or send in their donations online through campaign partners Lazada
and Blink and via the program’s website, http://www.jollibee.com.ph/MaagaAngPasko.

Filipino generosity
overflowed in last year’s Maaga ang Pasko
program as more than 5,000 kids
benefitted from 600,000 toys and children’s books that were collected in Maaga ang Pasko boxes from Jollibee
stores nationwide, corporate donors, partners, and online channels.

For this year, Jollibee invites parents and children of all ages to once again help
shower children with joy and love. Simply donate pre-loved or brand new toys
and books and you can add to the 3.1 million gifts unwrapped and embraced by
new owners since the program was launched in 1994.

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5 comments:

Great. This is that time of the year when people really should take the time to give something back to the community and the needy. Personally, I couldn't care less if these acts were done for the sake of, genuinely, or any other reasons. The bottom line is this. The less fortunate have real needs.

I have been a fan of this program since I was a kid. Every time we visit a Jollibee store during Christmas season, I always look at the donation box and see what's inside. I some time thought of taking one, but just for the fun. lol I hope a lot of kids will be happy this year.

Glad that Jollibee has been so consistent in this program they have. And it's nice to see as well that Jodi and her son are the ambassadors of this year's program too! This really reminds me of my childhood a lot. Before we used to donate toys that are still in good condition. Now that I am a mom and since we're living 4 hours away from the city, the best thing we can do most probably is just shared the stuff we have here at home to the less fortunate kids near us. I believe that is a total of gift giving of J's program.