Growth Hacking Definitions – Glossary of Terms

As Growth Hackers, we use uber-cool, sometimes confusing, sometimes buzzword-y terminology while hustling with their growth experiments, speaking in technical marketing events, and running innovative campaigns.

To ensure the ecosystem and budding growth hackers speak the same language, here’s a glossary of terms and definitions related to the growth hacking ecosphere. I will keep updating this list on the go. Meanwhile, feel free to suggest new terms to be added on it by dropping a mail to rishabh@mapplinks.com.

List of Growth Hacking Terms:

PMF (Product Market Fit): Foundation of growth. When offerings and audience are in sync.

Growth Experiment: A potential growth hack, currently in the experimental stage.

Growth Hack: A growth experiment which has a good OMTM.

Scalable Growth Hack: A growth hack with a YES output from the ESS which can also be automated using tech (bots, scripts, etc).