On Personal Branding: An Interview With Guy Kawasaki

Personal branding is as (if not more) important when you work for a company compared to if you’re a solo entrepreneur or business owner. Previous generations typically worked at 1–2 different companies in their lives, usually the one they got hired into out of college. These days, over the course of your working life, you may work for 5–10 different companies. Not losing sight of your personal branding will help you in the long run after leaving one company and looking to get hired into the next. Millennials and younger generations need to realized that LinkedIn is the equivalent of Snapchat and Tinder for careers. Recruiters make quick decisions about whether or not they want to interview someone after landing on their LinkedIn profile. Business cards are still important, even in today’s digital world. Today’s technology makes it easier to keep track of business cards, wh...