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Segmentation Analysis

Some clients already have a finely tuned marketing team, but simply want to identify new segments as a fresh source of revenue.

These new segments might be based on brand extensions, geographic markets, new channels of distribution, etc..

Think ROI can be that quick team to provide you with a review of the various segments you currently serve, how each of these segments are contributing to your profitability, and which segments are growing or declining in their life cycle.

Based on this analysis, recommendations can be extracted to fit within your overall business objectives.