This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this […]

Share this:

Here’s a guest post Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so […]

Share this:

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Loyal fans and brand advocates are more than just customers — they have a special connection to the company they care […]

Share this:

Former employees are just people who happened to work at a company. Alumni are people who were members of an institution — maybe a family. Alumni worked with you for a while and came to the end of their time with you — but still appreciate the experience and identify with the organization. They are […]

Share this:

Smart thoughts from Blinds.com CEO Jay Steinfeld: Keep charity and community service at the forefront. It’s not something you do just for publicity and obligation. It trains people’s minds to think about improving other people’s lives. They’re going to improve customers’ lives, co-workers’ lives, and their own lives. From Inc. Magazine, Oct., 2011.

Share this:

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart, scrappy marketers aren’t looking for bigger budgets — they’re looking for the great stuff they already have that can […]

Share this:

We have some fantastic job openings in our Austin and Chicago offices for SocialMedia.org (details here). Here is a little bit about what it’s like to work here: The Way We Work You work too hard for it to be unfulfilling. We believe that every day at the office should be exciting, interesting, challenging, and […]

Share this:

Tony’s new book, Delivering Happiness, is the real deal. It’s a book you have to read. It’s a fantastic guide to how to create an amazing corporate culture that turns customers into fans and employees into evangelists. Tony is the keynote speaker at our Word of Mouth Supergenius conference. Join us and meet Tony. You’ll […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers: