Marketing, advertising & media intelligence

The entry deadline has now passed, a new record has been set for most entries and an impressive collection of game changers have been secured to decide who will take their place amongst the marketing greats at the 2011 TVNZ-NZ Marketing Awards.

The awards are a partnership between NZ Marketing magazine and the Marketing Association (MA) and the MA's chief executive Sue McCarty has taken on the role of convenor of judges.

As usual, high-profile industry heavyweights have been shoulder-tapped once more to judge the best of the best in round two judging, with Todd McLeay (New Zealand Lotteries Commission) and Vaughan Schwass (Les Mills International) returning for another year. They will be working alongside new awards judges Aisha Daji Punga (Frucor Beverages Group), Catherine Beard (Business NZ), Gillian Munnik (Fonterra Co-operative Group), Kieren Cooney (Telecom New Zealand), Tracey Bridges (Senate Communications) and Roger MacDonnell (Image Centre) to ascertain which of this year’s finalists will make the grade as 2011’s winners.

Judging for all nine category awards, four judges’ choice awards and the trio of individual awards will take place over two rounds, with a number of round one judges continuing through to round two.

The awards will be held on Wednesday 24 August 2011 at The Langham. More information is available on the Awards website: www.nzmarketingawards.co.nz

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Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the utetravelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for:2degrees by DDB

Why we like it:2degrees continue to expose the unusual nature of everyday gestures in its latest spot that lingers over three couples shaking hands. In a world of sloppy, or overly stiff hand-shakes, it is good to see the act of peace and trade be scrutinised. Described as ‘pumping someone up and down as if they are low on air’ the spot films handshakes in slow motion and scrutinises the instinctive way in which we communicate. The spot is a part of 2degrees ‘Second Nature’ campaign, which releases multiple ads and gives focus to the contribution of 2degrees in helping Kiwi businesses up and down the country.

Who’s it for: TVNZ by TVNZ’s Blacksand

Why we like it: Last week, Deadpool hijacked TVNZ’s brand assets, gate crashed multiple TVNZ channel idents and appeared in a Broadcasting Standards spot for TVNZ. The character, played by famous American actor Ryan Reynolds, saw a one-off opportunity for TVNZ, who utilised the sarcastic superhero across multiple platforms and programmes. The ads coincided with the release of Deadpool 2, which is currently on screen in cinemas.