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Five Ten is a family-owned company that is dedicated to making the best outdoor sports footwear available. Five Ten was founded by Charles Cole in 1985. Cole had finished up his MBA from University of Michigan, and was hanging out in Yosemite, putting up spectacular first ascent aid routes—many times solo. After a slip while descending El Cap, he decided that climbers not only needed high-friction rubber on their climbing shoes, but on their walking shoes as well.