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Cheil Worldwide Wins 10 Awards at Cannes Lions Festival of Creativity

South Korea’s top creative agency Cheil Worldwide Inc. won 10 awards - one gold, two silver and seven bronze - at the Cannes Lions Internat...

South Korea’s top creative agency Cheil Worldwide Inc. won 10 awards - one gold, two silver and seven bronze - at the Cannes Lions International Festival of Creativity.

An ad campaign for Samsung SmartSuit was awarded one gold and one bronze. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively contribute to the performance of these athletes during the Olympic Winter Games in PyeongChang 2018. This campaign was broadcast worldwide and recorded more than 470 million views.

Other award winners include Samsung Electronics Galaxy S9’s Parkour Screens made by Cheil Worldwide Madrid. This campaign received a silver award in the Outdoor Lions category.

Cheil India won a Silver Glass Lion award, which is given to ads that demonstrate ideas intended to change the world such as promotion of gender equality, for Samsung Technical School. This campaign emphasized the importance of girl child education and urges particularly in rural India to encourage their daughters to step out of home. The campaign features Seema Nagar who breaks traditional barriers and comes to The Samsung Technical School to pursue her passion.

Other ad campaigns that received the prizes included Cheil Worldwide Hong Kong’s ad for JBL noise-cancelling headphones, Cheil Worldwide Seoul’s ad for peekaboo masks created to encourage children to wear masks during dusty days and Cheil India’s Good Vibes app designed to help communications of people with deaf-blindness.

The Good Vibes project that won the Bronze Innovation Lion, was conceptualised by Cheil for the launch of mobile app designed and created exclusively for the deaf and blind. The campaign talks about the app that enables the deaf and blind to use smartphone with few taps and touches using morse code and enables two way communication that eases the usage of smartphone for the visually challenged people.