A Career in Marketing

IntroductionChoosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers' needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtually unlimited. Basics of Marketing

A good definition of marketing is the process of the intermediary function between product development and sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be "generic" they may be actually unique to the marketplace) and associating the generic product with a brand name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on.

Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a "feel good" association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet those needs. (Hills 1994)

Career tracks in marketing are numerous and make use of a range of personalities, academic specialties, and talents. (Beckman & Davidson 1997) A short list of some of the categories that fall under a career in marketing are: Public Relations

Brand Management
Promotions
Advertising
Market ResearchEach relies on a combination of similar and decidedly different individual talents, knowledge and strengths to be effective in the job. An examination of each sub-field above will give a better insight into what each entails. Market Research

Market Research involves researching the intended target. That target can be companies or individuals. (Petty) In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world. Market research is conducted by using surveys, focus groups, and reviewing studies. Doing this enables researchers to collect data on a specific brand's target. Market research can be done in-house, or a company may hire a specialized firm to conduct the research.

People who might find market research a desirable field often possess both qualitative and quantitative analytical abilities, because the job depends on the ability to gather data from human subjects, crunch numbers, and interpret the results accurately. Within the field of market research are research director, research manager, analyst, interviewer...

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...﻿
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Prepared for: University Of Ulster
Prepared by: Santosh Lama (B00623651)
Date: 20/11/2014
Word count:- 2048
Table of Contents
Executive summary
Intoduction
2
3
Critical Analysis of Marketing Concept and its Relevance. 4
Marketing Concept 4
McDonald’s Implementation of Marketing Concept 5
McDonald’s Strategy Influence Its Business Structure 6
McDonald’s in China 6
McDonald’s in France 6
McDonald’s Strategy Influence Its External Environment 7
Health issues 7
Focus on Children 7
Marketing Concept in Today’s World 8
Recommendations and Conclusion 9
Executive summary
In this paper, a detailed analysis of the relevance of marketing concept in today’s world has been presented. Moreover, a managerial report is given on the implementation of marketing concept in McDonald’s Plc. The analysis on the influence of company’s chosen philosophy at its strategies and external environment is also given in the write-up. In the end recommendation have been made on how to implement successfully marketing concept as a management philosophy
Introduction
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...
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Stephanie Fox, Joe Rizzo, Donna Spence, Ryan Wing
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...edu.my
1.
Name of Course: Marketing Management
2.
Course Code: BM6053
3.
Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis
4.
Rationale for the inclusion of the course/module in the programme
This is a required course for the MBA Program of the School of Business and Economics, Universiti Malaysia Sabah. By taking this course, students will learn the importance of managing marketing activities and environments within and outside of corporations that promoting competitive edge.
5.
Semester and Year offered: Semester 1, 2012/2013
6.
Total Student Learning Time (SLT)
Face to Face
Total Guided and Independent Learning
L = Lecture
T = Tutorial
P = Practical
O= Others
L
T
P
O
Refer To Appendix A
7.
Credit Value: 3
8.
Prerequisite (if any): Nil
9.
Learning outcomes:
At the conclusion of this course, students should be able :
1. To understand the core concepts and fundamentals strategies of marketing
2. To gain better understanding on how firms organize, implement, evaluate, and control marketing activities.
3. To analyze how such major changes in the business environment today will affect marketing environments of a company.
4. To apply an understanding of marketing strategies such as understanding terms, concepts, and principles...

...﻿International marketing
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Mind tools and business balls and strategic models good books to look at
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Environmental analysis for international marketing
Market entry strategies
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Development of environmental analysis,
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