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IQOS

IQOS is a revolutionary way to use tobacco.
It heats the tobacco instead of burning it, producing no ash or smoke while delivering the true taste of real tobacco.
Designing a smoke‑free future
From burning to heating. From cigarette smoke to tobacco vapor. After thousands of years of burning tobacco, we’ve made it our mission to give adult smokers who would otherwise continue to smoke, access to better smoke-free alternatives.