Seamless Is Revolutionizing Customer Service On Twitter—Here's How They're Doing It

Seamless is absolutely killing it on
Twitter, offering great deals to followers, responding to
complaints in mere seconds, and even sometimes offering free
food in exchange for answering trivia questions.

In short, Seamless' Twitter success is all about getting
customers engaged with the company and creating a personable
online presence.

It's working. People love Seamless, and the company's small
army of tweeters is a part of it.

Here are a few steps you can take to leverage Twitter as a new
kind of customer service platform.

1. Employ a team—yes, a team—of people solely responsible for
handling talking to customers on social networks like Twitter.

2. Respond quickly to customers who tweet at you. Having a team
of people, interns or otherwise, will help with this. Quick
responses to customers raises your accountability as a company
very quickly. Provide options for ways customers can reach you.

3. Offer free stuff to customers who engage with you as a
company, or to people having big problems.

4. Have a sense of humor and be human. Respond to customers who
tweet at you, even if they're not complaining about
anything.

5. Publicly admit when you messed up or when you are wrong,
then pledge to fix the issue.

6. Ask for help. Customers love to feel like they're making a
difference. Just look at all the user-generated content on
Yelp and other ratings sites.

7. Engage users with fun little contests and spontaneous
discounts. Seamless offers Twitter followers coupon codes
every so often for $5 off lunch, or 10% of breakfast.

What it all adds up to: happy customers who will use your
services again and tell their friends about you.