Your website’s landing page is one of the most important aspects of online marketing. A landing page is the first page a visitor sees, and affects the decision of users, whether to go ahead with the purchase or not. To have a high converting landing page, you should keep testing your page until you find the content, layout and design that give the best results.

Email marketing is here to stay, that much we know for sure. But how is it changing? Mobile may be the single biggest disruptor for email marketing and companies that don’t ensure their campaigns are responsive will lose subscribers.

This infographic was compiled from research by SCORE to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. It gives stats on how many small businesses currently use this marketing technique, how much they spend on online advertising, average click-through rates and the typical return on investment for ads placed on Facebook, Twitter and LinkedIn.

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience.