In more Gap news...

Everyone's favorite reasonably-priced habadasher have named renamed its signature "Hipster" jean to the "Williamsburg" jean. This matters to me, because I happen to reside in storied Williamsburg. It's one thing to live on the Upper East Side (and stomach all the allusions that entails) but using a Brooklyn hood as a marketing term? I'm flummoxed, and so are they.