Brand Designs

A professionally designed and thoroughly developed brand is one of the most important elements in influencing retail product and service sales, along with product quality and price point.

Zetagram has been designing retail brands and trademarks for over 20 years, for all types of private sector start-up, small and medium sized enterprises (SMEs). We also have experience with blue-chip corporate identities and supermarket retail, hospitality & trade branding campaigns.

Each brand should be distinctive and recognisable, and aim to enhance the product image with font styles, colours and imagery as required to position it away from any direct competitors.

A retail brand should be viewed as more than just a badge, but as part of the product, which adds value to the overall package that is communicated throughout the point of sale and marketing material.

The design needs to be flexible enough to translate across a wide range of print, screen and display media, in both full and single colour applications if required.

Brands are designed and produced to meet budget requirements and to aim at the specific target audience of the retail product or service. New brand designs range from €400-€800, and when combined with other design services can be as economical as €200.