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Changing Attitude

Changing AttitudesPeople fear change because it pushes them into the unknown, and one of the greatest fears in the world is the fear of the unknown. While this is natural, there is a way to control your fear and turn it into the creativity needed to generate more sales. Because fear is such a strong emotion, it creates an enormous amount of energy in a person. The problem with this is that the energy tends to be negative and destructive. People who fear change see themselves as the victim. They feel unprepared and inadequate to conquer whatever may come before them. Most of all, they feel they have no control over the situation. These insecurities are internally damaging to one’s focus and motivation and externally destructive throughout the company.

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As worklife becomes more complex and environmental changes force people and organizations to adapt more quickly--creating turbulence among our systems--more and more people seek to institute or embrace change. The following 10 strategies are a place to begin that personal and organizational change. 1. Release people from prior commitment.

Probably most overlooked is this strategy. Most often we forget that one of the reasons people don't change their attitude is that they have made a conscious or subconscious prior commitment. Uncovering those hidden agendas usually results in an opportunity to change one's attitude about previous commitments. Even stability can be a prior commitment and until I understand that this new change, method or system is going to produce stability--I am not willing to let go of what is stable. 2. Provide new information.

Often, people don't see or feel the need to change. Providing information to support change or the need to change can often open previously closed doors. Communicating change initiatives prior to implementation is often scary but almost always better than not doing it until the implementation begins. 3. Use fear positively....

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...﻿Tuesday, August 28, 2007
Attitude Change (Essay & Concept Map)
ABSTRACT: In order to accomplish effective attitude change certain elements of the attitude itself must be addressed. An attitude has three components: a mental component, behavioural component and an emotional component. Effective attitude change programs include methods and tools which appeal to these components of the attitude.
Attitude Change
According to psychologists Egley and Chaiken (1993) attitudes are a psychological or internal state made known through viewing an entity with approval or disapproval. Attitudes (Larson, 2007) have a cognitive function, an affective (or emotional) function and a behavioural function. That is, attitudes are learned, they can be affected or driven by feelings and they can be indicators of future actions.
Attitude change programs are programs designed to address and remove harmful attitudes and replace them with beneficial attitudes. Social change programs are programs which address attitudes on a societal level. Some examples include cancer screening, drink driving and anti-smoking campaigns. According to Fazio (1989), attitudes are triggered automatically which suggests that attitude change needs to be dealt with in a strategic...

...﻿ To what extent may attitudes predict behaviour?
Why do people act in different ways? Some are kind, some are mean. Some do good, while other mean only harm. Some of them are aggressors, while others are peace holders. Some of them are positively prejudiced rather than others who almost always have a negative outlook of life and its diversities. Some of them feel a sense of sympathy towards an object or a subject, while others dislike it. Exploring and understanding behaviour and all of its features has been a life-long ambition for many scholars and professors over the centuries. But their major concern was to establish what particularly the essence of the component preceding behaviour is, whether there is something that lies beneath the way we respond to a particular situation or stimulus.
There are many theories whose aim is to explain behaviour – biological, cognitive, social. One of the most influential ones, though, is said to be the social theory of attitudes. The most punctual definition of attitude is that its matter is to express one’s feelings and thoughts about an object or a subject, which can later alter, depending on time, emotions, persuasion, etc. Although many scientists have disputed the fact that there is a strong correlation between our attitude towards something and the way we act to show it , some plausible researches and experiments have been...

...An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in person’s surrounding. Eagly and Chaiken, for example, define an attitude "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor." Though it is sometimes common to define an attitude as discrete emotion or affect toward an object, affect is generally understood to be distinct from attitude as a measure of favorability.
This definition of attitude allows for one's evaluation of an attitude object to vary from extremely negative to extremely positive, but also admits that people can also be conflicted toward an object meaning that they might at different times express both positive and negative attitude toward the same object.
There is a famous saying, “Attitude is everything” While attitude might not really be “everything,” in many situations it is the single most significant determining factor of success. Although some attitudes are influenced by core values, it is an element in producing, at all levels in an organization, a quality product or service, and it is greatly influenced by numerous factors. Employee attitude about product, about work, about manager and about the company will pretty well determine the quality of the...

...CASE STUDY ON ORGANISATIONAL BEHAVIOUR
SUBMITTED TO: SUBMITTED BY:
Prof. Navreet Kaur Sneha Bhalla
M.B.A. Retail
# 13037
ATTITUDE
Many organisations are very concerned with the attitudes of their employees.
Attitudes are evaluative statements-either favourable or unfavourable-about objects, people or events. They reflect how we feel about something. When an employee says, “I like my job,” he is expressing his attitude about work.
Attitudes are complex in nature. They typically have three components:
A. Cognitive component :
The aspect of an attitude that is a description of or belief in the way things are.
B. Affective component :
It is the emotional or feeling segment of an attitude and can lead to behavioural outcomes.
C. Behavioral component :
It is an intention to behave in a certain way toward someone or something.
The following case study discusses the importance of employee attitudes and how bringing about a change in them can change the performance of an organisation as a whole.
ALBERTSONS WORKS ON EMPLOYEE ATTITUDES
Albertsons is a huge grocery and drug company. It has more than 2400 supermarkets,
and its Osco and Savon brands make it the fifth-largest drugstore company in the
United states. In a typical year, shoppers will make 1.4 billion trips through its stores....

...﻿Attitudes and Behaviors
September 11th 2014
BEH/225
Kristina Green
So let’s start by saying that attitudes have two main components those happen to be beliefs and
values. Beliefs are statements while values are judgments. When it comes to persuasion a person might
have their own attitude and have it rub off so to speak onto another person or several other people. We
tend to use this on a daily basis for things that we want whether that be for ourselves or from other
people. When it comes to conformity many individuals will change their behaviors to fit in with other
people that they involve themselves with. This could potentially mean that you could lose your own
identity and become someone completely different from whom you truly are. When it comes to bias we
are all wired to have judgments and prejudice many times people will use this judgment and have a set
attitude on people, places and things. Only people can change their behaviors.
Psychologists define attitudes as a learned tendency to view things in certain ways. This can include
people. Places, issues and events that occur in a person’s life. Attitudes form from the experiences that
you go through, they could direct from personal experiences or from the observation of other
individuals. Attitudes can be learned in several different...

... Introduction:
The word attitude is an expression of favor or disfavor toward a person, place, thing, or event. Prominent psychologist Gordon Allport (1935) once described attitude “the most distinctive and indispensable concept in contemporary psychology”. The words attitude and persuasion are often found together, as in the phrase persuasion and attitude change. Persuasion is an attempt to change people's attitudes. For example, advertisers try to persuade potential customers to buy a product. To do this, they try to create a positive attitude toward the product. Social psychologists have emphasized that an attitude is preparation for behavior. Otherwise, nobody would care about attitudes. An advertiser would not try to make you feel more “positive” or “liking” toward a product unless this was assumed to affect your likelihood of buying the product. Attitude as an inward feeling expressed by outward behavior. People always project on the outside what they feel on the inside. But some people try to mask their attitude. You have developed attitudes about such issues, and these attitudes influence your beliefs as well as your behavior. Attitudes are an important topic of study within the field of social psychology. What exactly is an attitude? How does it develop? Studies show...

...﻿ An attitude is a way of thinking or feeling which is typically reflected in a person’s behaviour. Attitudes are favourable or unfavourable way of viewing situations. They form an essential foundation for social thought; they are usually shaped by a person’s family environment, religion and education. Attitudes can help people adapt and adjust to new situations. A person’s attitude towards a situation can help to make decision making processes easier, faster and ensure the best possible outcome for a situation. Attitudes are most likely to affect behaviour when they are strong, well defined and accessible. The least productive attitudes are ambivalent ones, they tend also tend to produce the most unstable behavioural responses because of the mixture of attitudes, they are however the easiest to change. People tend to have similar attitudes to those around them, and in social situations will temper their responses in an attempt to compare them to those around them, this allows people to measure their attitudes to determine of their views are socially correct or not. Festinger (1954) describes this as social comparison. The only problem with comparing out attitudes to others is that there is the possibility of picking up on and adopting negative attitudes despite the fact that they contradict the automatic and...