About Us

Mission: Encourage collaboration among breastfeeding advocates and agencies serving
childbearing women and their families within the community to provide a unified message in protecting, promoting, and supporting breastfeeding within Waukesha County.

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Vision: Leading the way to promote, support, and protect breastfeeding as the culture in
Waukesha County.

Secretary- Laura Armstrong, CHES, ProHealth Care

Jess Hughes, MPH Candidate at Thomas Jefferson University

Advisory:The Advisory Committee provides experience and strategic planning assistance to the Executive Board and continues to drive the mission and vision of the Coalition.

Advocacy & Membership:Responsibilities of this committee include outreach to the community, develop legislative relationships, and membership development- just to name a few!

Breastfeeding Friendly Businesses: Responsibilities of this committee include, but are not limited to, educating local businesses on breastfeeding initiatives and adapting a breastfeeding Friendly Business Toolkit.

Education:Among other responsibilities, this committee encourages medical providers to offer in-house lactation services and supports current lactation specialists in the County.

Events:One of the main responsibilities of this committee is to plan the Big Latch On Event as well as participate in other committee tabling events.

Marketing & Outreach:This committee runs the Facebook page and website, and also promotes the mission and vision of the Coalition within the community.