5 Awesome Things Google Street View Does for Your Business

The City of Raleigh is growing like crazy!

A Forbes study last year found the Raleigh metropolitan area was the fastest growing in the United States, increasing 47% from 2000 to 2012 (at a current rate of 3.4% per year!).

New businesses are sprouting up left & right throughout the oaky City of Raleigh... and Google Street View is a great way for businesses to distinguish themselves online while engaging with new people.

1) Connect with Your Audience

With the influx of new people in Raleigh, locals will want to explore online before they visit in person.

According to Forbes, retailers state that 82% of consumers do research online before visiting a store.

Google Street View is one of the best solutions for attracting your target market because it offers transparency and excitement. People value transparency and Google Street View encourages this, showing your business with doors wide open.

Businesses needing to get the attention of new people can use Google Street View to engage interest, increase trust, and connect with communities.

Try Before You Buy

A Google Street View map creates connections with people by putting a face to your business' name.

For Example: pretend you own a restaurant in the City of Raleigh that has a great patio atmosphere. Before coming for dinner, people naturally will want to see if your restaurant will be worth their time and money.

A powerful 360° photo or tour via Google Street View builds trust and motivates people to come visit. At the same time, any questions potential visitors may have are instantly answered (whether about location, atmosphere, seating, viability for their personal needs, or anything else).

2) Build Trust!

In a survey on the impact of search listings for local businesses, Google found that businesses with a complete listing within the search were 197% more likely to be viewed as a place people can depend on. Customers want to know that small businesses care about them, are reputable, and offer quality products.

More than 45K Views!

Having your business on a Street View map gives people a behind-the-scenes look at your business. It shows that your business has personality.

Using search engines helps save time and aids in informed decision-making. Having your business on a street view map also aids in likelihood of purchase. People get what they're looking for while searching more quickly through visuals, not just text.

Be a place people want to come visit! How many potential sales are lost because people choose to go elsewhere simply because your business seemed too unfamiliar online?

5) Integrate with your marketing campaigns

Even though it's an option to do active marketing (e.g., pay for a 360° marketing campaign), you can use Google Street View as a form of passive marketing as well. Putting 360° photos of your business on a Google Street View map means your content is just there, there forever. It's not something you have to maintain.

People can interact with your 360s on Google street view on a daily basis. 3D on Google Maps is like evergreen trees, once planted they're there year-round. This works great for small businesses in any discipline (from restaurants in Raleigh to art museums).

P.S., if you are a new business in the City of Raleigh, getting a virtual tour on Google Street View is your (not so) hidden gem.

Beaumonde Can Help!

Our 360° virtual tours work not only for Google Street View. 360° tours integrate seamlessly on websites, social media, and as a part of content marketing strategies or marketing campaigns. Your 360° tour could be embedded on your website or Facebook page today.

In addition to Google Street View tours and 360° content services, we also do branding, marketing, and can help with distribution across social media platforms.