La Cocina, SF Ferry Plaza

Updated 3:22 pm, Monday, November 5, 2012

Photo: Sean O'Brien, DraftFCB

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La Cocina

La Cocina

Photo: Sean O'Brien, DraftFCB

La Cocina, SF Ferry Plaza

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What: Bringing low-budget home cooking to the high-end Ferry Plaza, La Cocina's redesigned retail shop is where to find plantain chips north of Market. Its colorful little booth (designed by DraftFCB, pro bono) takes cues from the Mission - vibrant reds, quirky typography - and brightens up the dark, rustic main hall. The food, all made in La Cocina's "incubator kitchen" by small-time food entrepreneurs, is an eclectic and representative mix of treats locals love - Sabores del Sur's alfajores, Sajen's Jamu health drink and NeoCocoa's salted almond butter truffles - all well priced and well packaged. Foot traffic has reportedly doubled since the redesign; on a recent Saturday morning, the stock was almost sold out.

Who's there: Financial District commuters looking for cookies to dip into their Blue Bottle coffee, tourists hoping to taste kombucha for the first time.