Each small filter pouch lasts for 20 to 30 minutes, giving a tingle to the senses that is beyond words. The pleasant flavor and fragrance lasts much longer than most other types of chew. It is in chewing gum composition, which is unlike common menthol chews. Developed using the unique bio-processing method, Cool Lip Filter Tabbaq results in no adverse health affects. One can immerse themselves in the euphoric taste while staying healthy and safe.