As featured at America’s Health Insurance Plans (AHIP) Conference 2011

As a seasoned sales executive at Blue Cross and Blue Shield of Florida, Inc. (BCBSF), Jep Larkin provides an insightful perspective on the current state of the health insurance provider industry and the challenges that will continue to alter the rapidly evolving landscape. Jep briefly describes how increases in consumer market, declines in the group market, increasing government regulations and the new healthcare bill will require providers to be innovative. Jep speaks to how Brainshark helps BCBSF implement these strategies and accomplish concrete results.