As they say, as long as your name is spelled right, there’s no such thing as bad publicity. Walt Disney Studios has posted the following news report on YouTube in which the Melbourne Fire Brigade recently responded to calls about smoke stemming from high atop a billboard advertising Pirates of the Caribbean: On Stranger Tides. It turned out to be a false alarm, however, as the reported smoke was the product of intentionally placed fog machines to simulate smoke drifting out of the barrels of the two guns being held by Johnny Depp as Captain Jack Sparrow.