Kings Touts Changes in New Ad Campaign

PARSIPPANY, N.J. Kings Super Market here recently kicked off an ad campaign touting changes it has made throughout the 26-store chain. After testing new merchandising strategies that incorporate more high-end products and services and an expanded selection of everyday items in about half a dozen stores for the past several months, the company said it has implemented the strategy in all its stores.

PARSIPPANY, N.J. — Kings Super Market here recently kicked off an ad campaign touting changes it has made throughout the 26-store chain.

After testing new merchandising strategies that incorporate more high-end products and services and an expanded selection of everyday items in about half a dozen stores for the past several months, the company said it has implemented the strategy in all its stores.

“We've got a lot of new twists rolling out in all the stores,” Bruce We