Pearl xXx is being brewed by Oasis Texas Brewing Company in Austin.

Pearl Beer, once the dominant beer brand in Texas, is getting a big makeover. Pearl Brewing Company ― owned by Pabst Brewing Company, a holding company that contracts brewing for its 50-plus brands ― announced the re-launch of its American lager Tuesday.

Marketed as Pearl xXx, the beer not only has a new vintage-look bottle, but a new formula too. Oasis Texas Brewing Company, a craft brewery in Austin, was contracted to produce the beer; previously, it was brewed in Fort Worth by Miller Brewing, and for more than 100 years before that, it was brewed at the original Pearl Brewery in San Antonio.

“We used a bit more of a craft approach to making this beer, producing it closer to home in the Texas Hill Country, and on a smaller scale, for a fresher beer,” says Daniel Crawford, brand manager for Pearl Beer. “It’s a modern take on a classic American lager ― crisp, smooth and easy drinking with a touch of citrus,” he says.

Pearl xXx beer not only has a new vintage-look bottle, but a new formula too.(Joe Mondo Cruz)

The packaging redesign harkens back to Pearl’s storied history, which pre-dates Prohibition. “It’s all centered around the xXx, which was the pre-prohibition signature of craftsmanship,” Crawford says. With the bottle format and new label, he says Pearl hopes to evoke the brand’s Texas heritage. The original San Antonio brewery dates back to 1883.

Pearl xXx will be marketed only in Texas. After an initial rollout in Austin and San Antonio this month, Pearl Brewing plans to distribute the beer statewide.