Amanda Cobb

You may be doing content marketing at some point in your marketing career, but are you sure your efforts are working? This blog looks to address the 12 most common content marketing problems and how to avoid those mistakes.

“Where have you been??” It’s just dawned on me that the last time I posted anything on this blog was back in July – and even that wasn’t all that informative (sorry). I’ve really been slacking in the blogging department recently, so I thought I’d write a quick post to say what the hell I’ve been doing with my time and that I promise to make a bit of a blogging comeback this year!

I have just come across the Periodic Table of Content Marketing on Econsultancy and just had to share! The idea is fab – condensing the entire process from strategy and content type, to goals and metrics into one easy to read, convenient format. I hope you will all find this of as much use as I will. Have a read to see how to use The Periodic Table of Content Marketing effectively.

An overview of how Red Bull uses social media. Red Bull are probably one of the biggest brands around who use social media well and in an engaging way and a lot can be taken from how they use it and applied to businesses of all sizes.

The Advertising Standards Authority (ASA) has withdrawn the Paddy Power Oscar Pistorious advert, after receiving 5,200 complaints about the ad which promised to refund all losing bets if Oscar Pistorious is not found guilty of murder.

At this years’ Super Bowl, high street fashion retailer, H&M, launched a 30 second advert which allowed viewers to purchase the featured products via a Smart TV – and which is now being titled as ‘tcommerce’.

I recently came across a good overview of how to develop and improve digital marketing strategies. I thought it was a nice level of insight, so I have decided highlight and elaborate on some of the key points to help you improve digital marketing strategies.

It’s probably one of the most asked questions for Twitter users alike – “how to increase followers on Twitter?” I don’t believe this question should be as difficult as some make it out to be. Increasing Twitter followers can be extremely simple if you want it to be and if you do it right.

2013 was a great year for marketing; a year all about content strategy, big data and the initial sights of the benefits of real-time marketing (and the damages of not doing it correctly). As a result, the bar was set pretty high for marketing opportunities last year, but 2014 certainly looks to be the year of bigger and better opportunities. Below are my predicted 2014 marketing trends.

2013 was another great year for advertising, for brands big and small. Take a look at my round-up of the 2013 best TV adverts, from Sky, Robinsons and Honda – but who is at the top spot? Check out my top 5 best TV adverts.