Tourism Ireland, Marketing the Island of Ireland Overseas

Nordic Region Overview

The Nordic Markets consist of Sweden, Denmark, Norway, Finland and Iceland. 188,000 Nordic visitors came to the island of Ireland in 2012. The Nordic holidaymakers represented our largest market of short‐breakers with 65% of these visitors staying 1‐5 nights.

Hotels are very popular among these visitors, more popular than with any other market, with every second (51%) Nordic holidaymaker staying in this type of accommodation in 2012.

Dublin was the destination of choice for most (95%) Nordic holidaymakers and the majority of these remained in this region.