Scottsdale tech firm develops software that could lead to online lottery ticket sales

Scottsdale-based Trusona is marketing its 100-percent guarantee authentication and identity-proofing software to the Arizona Lottery to sell online lottery tickets.

Scottsdale-based Trusona is marketing its 100 percent guarantee authentication and identity-proofing software to the Arizona Lottery to be the first lottery agency in the world to sell tickets online.

Successful cybersecurity investor Ori Eisen is even offering up a $25,000 insurance guarantee to prove his technology works.

Eisen’s new startup launched its TruToken software in February using a unique smart device dongle with a custom semiconductor from Seal Beach, California-based MagTek. The TruToken device offers a $1 million guarantee by verifying the person’s identity through the swipe of a credit card or other ID with a magnetic strip.