About the Course

If you aspire to, or currently have responsibility in sales and marketing, this course is for you.

The course will cover the following topics:

Identify strategic direction

Establish performance targets

Develop a sales plan for a product

Identify support requirements

Monitor and review sales plan

You will learn how to analyse market needs, new opportunities, and customer profiles. You will also learn how
to review previous sales performance, determine practical and achievable sales targets, determine measures to allow for monitoring
of performance, determine approaches to be used to meet sales objectives, develop an advertising and promotional strategy for product, prepare a budget for the sales plan, develop an appropriate selling approach, identify and acquire staff resources to implement the sales plan, monitor the
implementation of the sales plan, and make adjustments to the sales plan as required.