"ATV MAGAZINE TELEVISION" Coming Soon

MAPLE GROVE, Minn., Sept. 16 -- ATVs (all-terrain vehicles),
those popular jeep-like, go-anywhere vehicles with balloon
tires, are moving out of the garage and onto the small screen
beginning this October, thanks to a new television show
produced by Minneapolis-based Ehlert Publishing Group.

Based on the publishing company's magazine of the same name,
"ATV MAGAZINE TELEVISION" will air three-times a week on the
Outdoor Life Network (OLN), reaching 60 million cable
households. The half-hour cable show was developed in
partnership with Emmy award-winning Ron Schara Enterprises,
producer of "Backroads" on ESPN2 and other outdoor
programs.

The 13-week television series begins with how ATV MAGAZINE's
editors evaluate all terrain vehicles for different
applications, including recreation and utility uses. Hungry
Valley, California provides the scenic backdrop and terrain as
the editors conduct a week of comprehensive testing on 20
different big-bore, mid-size and sport machines. ATV
adventures and riding destinations are also featured
prominently each week on "ATV MAGAZINE TELEVISION," covering
territory from snow-covered Quebec, Canada to the sand dunes of
southern California. The cable program also offers riding,
safety and maintenance tips for ATV riders.

But the biggest appeal to viewers, say its producers, is the
show's compelling, story-telling format. "We wanted to create
a show that everyone would watch," says executive producer and
show host, Carey Bohn. "These are stories about ordinary
people doing extraordinary things with their ATVs. They hunt
with them, race them, even farm with them. Think Monster
Garage meets The Real World."

"ATV MAGAZINE TELEVISION" will air every Friday, Saturday
and Sunday on OLN, beginning October 3rd through December 28,
2003. A new series of 26 episodes will air starting in January
2004, also on the Outdoor Life Network. The show is sponsored
by the top manufacturers in the ATV industry, Polaris
Industries, Bombardier Recreational Vehicles and Kawasaki
Motors.

Stephen Hedlund, president of Ehlert Publishing Group, sees
the company's expansion into television as a natural extension
of its core print business.

"TV is a another way to communicate with our current
customers -- and reach new ones who don't typically subscribe
to magazines," says Hedlund. "All of the recreational
industries we serve -- motorcycling, snowmobiling, boating,
hunting and fishing -- are perfect subjects for the sights and
sounds of television. You can expect to see more shows from
our company on cable TV very soon."