Facelift logo and print drafts for Athenian Brewery, 2013.
«Love Beer» campaign aired some years ago. Its mission is to build and enhance the culture of beer. The idea behind our print concept is simple.
Unlike other beverages that «characterize» those who drink them(malt whiskey, wine, cognac) beer is not dividing users in tribes.
You drink a beer? You are just yourself with a beer in hand. Just like that, without labels. The art lover who after a show drinks in one open space party her favorite beer. The athlete that squenches his thirst with a cool beer. These people are different from each other and do not normally exist somewhere together. But the simplicity of beer, potentially brings them close and a simple «cheers» unites them.
Creative director Nick Pechlivanidis worked on this with me and for the characters I used elements from work by illustrator Andreas Krapf. Client bought some other of our suggestions both for the logo and the print. To view project, scroll down on pictures.