About This Blog

This blog is for readers interested in social applications and technology empowerment inside and outside companies, as we have described in our books Empowered and Groundswell. The blog is part of the Forrester Research blog collection.

September 25, 2007

Free Forrester Webinar on Social Technographics and strategy

Apologies for the short notice, but I'm going to be giving a free Forrester Webinar on the use of Social Technographics (explanation is available in this post) on Wednesday, September 26th at 11am EST. Here's the description:

Don’t yet believe or don’t clearly see how social
technologies can apply to your industry? Or perhaps you’re currently struggling
with prioritizing across a vast array of social technologies and need to
identify how your audience uses social technologies and how it will evolve over
time.

We invite you to join us for
a complimentary Forrester Webinar "Know Your Customers’ Social
Technographics And Craft The Right Social Marketing Strategy " on
Wednesday, September 26 at 11 a.m. Eastern Time (5 p.m. Central European
Time).

This Webinar, hosted by Vice President, Principal Analyst
Charlene Li, will emphasize the necessity of understanding your target
audience’s attitudes and behaviors towards social technologies in order to
craft a truly fruitful social marketing strategy. Forrester will elaborate on
the concept of Social Technographics and demonstrate that it is possible
to reap the fruit of consumer power by knowing their profiles, social
technology usage and motivations. Not only is that critical for today’s social
engagement with your customers, but it is also paramount for an anticipatory
approach of tomorrow’s usage shift and audience maturation.

This Webinar will address:

-How are consumers
using social technologies?

-How are marketers
using social technologies to reach their customers?

Charlene - I really enjoyed the webinar. The specific use case examples were excellent! It was valuable for us to hear your perspective on the different scenarios within which social networking tools and then it is most important to focus on the problems and opportunities first, and the tools second.

About Forrester

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.