In a follow-up article to his recent public talk about Levi Strauss & Co.’s commitment to sustainability, President and CEO of Levi Strauss & Co. Chip Bergh says in the Huffington Post that BCI is the solution to Levi’s “Watergrowing” process promoting sustainable cotton farming that uses less water.

Levi Strauss & Co. has been a BCI member since 2009 and became a Pioneer Member at the start of this year. They have committed to sourcing 20% of all jeans as Better Cotton by 2015.