The Rise of the Machines: AI in Marketing

The Rise of the Machines: AI in Marketing

According to many experts, Artificial Intelligence (AI) has the potential to be the most revolutionary technology since computing itself – and marketing is first in line for disruption. So should we be excited, or should we be panicking?

At this event we’ll be exploring the world of AI; how you can use it to provide better insights on your current customers, more detailed analysis on campaigns and to identify prospective customers.

You will also find out how other companies are preparing to implement artificial intelligence to improve their current workflow and gain insights that you need to know now to stay up to date with this important marketing development.

Key takeaways:

Discuss what AI means for you, and how can it make or break your business

Discover what the future of AI holds

Understand how to leverage the opportunities and avoid the threats of AI

Learn all about bots - how and why should you be using them

Speakers

Michelle Zamora, Head of Marketing, IBM Watson

Michelle Zamora is a data driven senior marketing leader and business strategist, with over 20 years experience in marketing, sales, analytics and leadership, and passionate about customer experience, creativity, data and technology.

Michelle will share stories on how the role of the CMO is transforming, with the adoption of Artificial Intelligence. Hear more on stories from programmatic bid optimisation and lead management through to creative amplification.

Noor Hammad, Head of Product Marketing, Stackla

Noor has spent a decade at the intersection of marketing and technology and as Head of Product Marketing and works with Stackla's design team to turn emerging technologies such as machine learning towards solving key content marketing challenges.

In his talk, Noor will explore how A.I. is helping some of the world's biggest brands discover and curate authentic, user-generated content and deliver personalised, multi-channel campaigns at scale.

Ben Leane, Group Manager, Avanade

Ben helps to manage the Software Engineering business at Avanade Australia, a team of talented technologists who bring IT solutions to life for customers. He has 17 years experience in the industry, and now focuses on developing skills in emerging technologies such as artificial intelligence, automation and virtual reality.

Ben will discuss the growing trend of conversational interfaces as a user experience and way of reaching consumers or employees. Chatbots and virtual assistants like Alexa, Google Assistant and Cortana are soaring in popularity, yet most businesses don’t have clear strategies around building for these platforms.