AUSTIN, TX and BOULDER, CO -- (MARKET WIRE) -- September 19, 2006 -- As a result of a case study
announced by Datran Media this summer, holistic pet supply retailer Only
Natural Pet Store has been named a finalist in both the 2006 OMMA Awards
and the 2006 Creative Media Awards for its "Year of the Dog" email
newsletter campaign. The campaign was powered by Datran Media's email
marketing automation system StormPost and generated a 660 percent increase
in revenue for Only Natural Pet Store.

What makes Only Natural Pet Store's email newsletter extraordinary and
award-worthy was the use of highly targeted, personalized and
customer-centric emails. Using the StormPost system, Only Natural Pet
Store was able to engage in meaningful one-to-one conversations with each
subscriber, creating a more loyal and brand aware customer base.

Though the winners will not be announced until the end of the month, Only
Natural Pet Store is honored to receive the recognition for an outstanding
email campaign that appears to keep giving and giving! In the email
campaign category for both awards programs, Only Natural Pet Store is
keeping company with brands such as Air Canada, Vail Resorts, Centive and
Electronic Arts.

MediaPost's annual OMMA Awards honor the year's most innovative and
brilliant creative work in 27 categories across the online medium. Media
Magazine presents a similar annual award called the Creative Media Awards,
which recognize the creative use of media across 18 categories. Winners
will be announced during advertising week in New York, September 26-27.

Datran Media is a leading performance-based marketing company with enabling
technology that connects marketers to consumers through a comprehensive set
of email marketing and digital media services. Datran Media's expertise
resides in online list management, customer acquisition, email delivery and
compliance solutions. For more information, please visit:
www.datranmedia.com and the new Datran Media Journal at
www.outperformance-marketing.com.