"As with each project we undertake, this is yet another opportunity to step back and rethink what's possible on the web," they said.

"With The xx, it was about blending music, art, and technology - creating beauty in simplicity. When you land on the page, you'll notice an incredible visualization of how the album Coexist was shared from just a single person.

"By using your mouse (or finger) to move the time slider up and down on the right of the map, you can interact with the visualization to see how the experience was shared over time.

"Big thanks to The xx, their management at XL and Beggars, and the team at Clarity Consulting for making something truly beautiful!"