Background

Jeffrey M. Campbell is an associate professor of retailing at The University of South
Carolina. Campbell serves on the Higher Education Advisory Board for the Category
Management Association. He received his Ph.D. in retail, hospitality, and tourism
from the University of Tennessee, Knoxville, with a minor in marketing. Previously,
he completed his M.B.A. from the University of Texas at Arlington and his B.S. from
the Valparaiso University in business administration with a concentration in human
resources management.

Prior to academia, Campbell spent 13 years in the retail industry in both department
store and specialty store formats. He has industry experience in buying, merchandise
planning, store planning, merchandise allocation, inventory planning, inventory accounting,
warehousing and loss prevention, as well as store management.

Campbell’s research has been published in a number of retailing, marketing, and hospitality
journals including Journal of Retailing and Consumer Services, International Journal
of Retail and Distribution Management, International Review of Retail, Distribution,
and Consumer Research, Journal of International Consumer Marketing, Journal of Food
Products Marketing, International Journal of Hospitality Management, Journal of Hospitality
and Tourism Research, and Journal of Foodservice Business Research as well as small
business journals including Journal of Small Business and Entrepreneurship, Journal
of Small Business Strategy, and International Journal of Entrepreneurship and Small
Business. Campbell has also presented his research both domestically and abroad through
various academic venues such as the American Marketing Association / American Collegiate
Retailing Association (AMA/ACRA) triennial conference and the International Food Marketing
Research Symposium as well as to The Arnold School of Public Health and The South
Carolina Department of Agriculture.

Campbell has also received a number of grant awards including a Federal-State Marketing
Improvement Program (FSMIP) Grant through the United States Department of Agriculture
which focuses on Millennial consumers and state agricultural brands, the USC Office
of the Provost Social Sciences Grant for helping small South Carolina farms, the College
of HRSM Grant to explore agro-tourism in Honduras, as well as from Patriot’s Point
Maritime Museum to explore retail patronage.

Along with researching and publishing, Campbell serves on the Editorial Review Board
of the Journal of International Food and Agribusiness Marketing and as a Board of
Advisors Member for The Institute of Food Products Marketing. He is an Affiliated
Scholar with The Arnold School of Public Health and he also serves as a journal reviewer
for a number of journals across the retailing, small business, hospitality, and tourism
disciplines. He is currently a member of the American Marketing Association, American
Collegiate Retailing Association, and Lexington County South Carolina Farm Bureau.

Campbell, J. M., and Fairhurst, A. (2016). "Reducing the intention-to-behaviour gap for locally produced
foods purchasing: The role of store, trust, and price." International Journal of Retail
& Distribution Management, 44(5), 508-523.

Remar, D., Campbell, J., and DiPietro, R.B. (2016). "The impact of local food marketing on purchase decision
and willingness to pay in a foodservice setting." Journal of Foodservice Business
Research, 19(1), 89-108.

Campbell, J. M., and Park J. (2016). "Internal and external resources of competitive advantage for
small business success: Validation across family ownership." International Journal
of Entrepreneurship and Small Business, 27(4), 505-524.

Campbell, J. M., Martinelli, E., and Fairhurst, A. (2015). "Italian and U.S. consumers of local foods:
An exploratory assessment of invariance." Journal of International Consumer Marketing,
27(4), 280-294.

Campbell, J. M., Line, N., Runyan, R., and Swinney, J. (2011). "The moderating effect of family ownership
on firm performance: An examination of entrepreneurial orientation and social capital."
Journal of Small Business Strategy, 21(2), 27-45.