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Payless is making it easier and affordable to give to children in need with the launch of The Good Shoe Project. Whenever a customer purchases the exclusive Airwalk Hopeshoe for $19.99 at Payless or www.payless.com between Dec. 15, 2010, through Feb. 14, 2011, the retailer commits to giving a free pair of kids' shoes to a child in need in Central America through a new alliance with humanitarian organization World Vision. Through this two-month sales event held at Payless.com and all Payless stores in the U.S., Canada and Puerto Rico, the retailer said it will donate, at minimum, 100,000 pairs of free children’s shoes to be distributed next year to children in need in El Salvador, Honduras, Costa Rica, Nicaragua and Guatemala. The retailer said it expects shopper interest in this shoe-giving program to be strong and that it expects to donate more than the minimum pairs.

Payless is dedicated to democratizing the latest fashion, design and ideas in footwear and accessories for all to enjoy – and that means democratizing giving programs too. The Good Shoe Project was developed as a result of consumers' desire to be more involved in the process of giving to children in need. It is a strong complement to the Payless Gives Shoes 4 Kidsgiving program that was first launched in 2008 and has resulted in Payless giving 3.4 million in free shoes to kids during the holidays.