DNP Develops Inbound QR Code System

Dai Nippon Printing Co., Ltd. (DNP) has developed a new system that takes
QR Codes1 (two-dimensional code) from product packages and displays them in
a multilingual 3D format on smartphone screens.

At present, languages used in displaying product names and explanations include
Chinese, English and French, which are mainly aimed at overseas visitors to
Japan. The new system targets daily necessities and food manufacturers, and
marketing activities will commence in February.

[Background]

Almost 20 million overseas visitors arrived in Japan in 2015, making for
a record year for tourism, according to the Japan National Tourism Organization,
and spent in excess of 3 trillion yen per annum, or approximately $25 billion,
according to the Japan Tourism Agency. The inbound tourist market is expected
to undergo a further expansion.

At the same time, however, products displayed on store shelves in Japan generally
display only Japanese language information, making it difficult for non-Japanese
consumers to gain an understanding of the product features, and relevant safety
issues. There is also a need to produce a system that allows overseas purchasers
of Japanese goods to confirm usage instructions and product benefits after they
have returned to their homes. In order to answer these needs, DNP has developed
a system that takes the Japanese language QR Codes listed on products, and displays
the relevant information in a multilingual 3D format on smart phone screens.
The newly developed multilingual system puts DNP in a position to provide inbound
services that can be used by overseas visitors to Japan in numerous commercial
scenes, such as when considering purchasing decisions at retail outlets, and
actual post-purchase use.

[System Features]

Product information and 3D data are registered on a dedicated server in multiple
languages, including Chinese, English and French. Consumers, including overseas
visitors, can read off the QR Code printed on the product packaging, or attached
seals, using their smart phones. The newly developed system allows for the multilingual
display of the product information in a 3D format on smart phone screens.

The products features of the newly developed system are as follows,

Provides realistic experience for users reading off product
information with their smart phones. By operating the smart phone's touch panels,
it is possible to expand and shrink the image size, and revolve the package
image.

The new system makes it possible to confirm product information
in multiple languages when actually using the product after the purchaser has
returned to their home country.

The pre-selected language will be automatically displayed
on the smartphone screen, but this can be changed at any time.

Apart from product information displayed on packaging,
advertising slogans can also be displayed in each language, making it possible
to boost the sales promotion effect.

[Forward Looking Events]

DNP will take the newly developed system and the Augmented Reality (AR) technology-driven
system for displaying multilingual product package information on tablet terminal
screens installed at retail outlets offered since September 2015, and market
them to manufacturers of foods, daily necessities and cosmetics, aiming for
1.5 billion yen in sales by FY 2018.

1: QR Code is a registered trademark of Denso Wave Incorporated.

* DNP has positioned Knowledge and Communication, Food and Healthcare, the
Environment and Energy, and Lifestyle and Mobility as growth areas to promote
products and services that will become Tomorrow's Basics. DNP already offers
a variety of services for inbound travelers, and looking ahead, the Company
aims to provide a variety of new products and services, including guidance-based
navigation systems, tablet terminal-based customer-support applications, and
interpreter/operator guidance services.

* Product prices, specification and service contents mentioned in this news
release are current as of the date of publication. They may be changed at any
time without notice.