Very clever. But… I don’t know about branding compliance. For a brand as big as Pepsi, I would expect to be able to tell what the ad is for pretty easily… it doesn’t seem to correspond with either their old branding or their new ‘we’re a smiley face’ branding.

Pepsi Max is not a name I associate with ‘healthy’ either.

At the same time I feel guilty for putting a downer on some great creative work, so anyway…