Category Archives: Uncategorized

I answered this question about pricing strategy on Quora and figured I´d turn it into a post as well. Pricing strategy is the source of endless discussions in many companies because it is impossible to know for sure if you got it right. There is no one-size-fits-all answer. A pricing strategy that works for one… Read More »

You probably receive emails from companies that you don´t remember giving your email address. Here is a small trick to find out how they got hold of your email. I have used it to catch a few companies who have sold my address. As far as I know it only works with Gmail. The next time… Read More »

So, what happened with the idea I described in this post? We launched PRDuck a couple of months later. Here´s a long overdue update on how things have worked out so far. The idea behind PRDuck The platform was designed to be useful for two types of users: bloggers and companies. Bloggers can use PRDuck… Read More »

In this post I will describe the user acquisition process we used to get thousands of people to sign-up for TypeKids.com. Quite a success, but it was preceded by a launch that taught me the importance of having a strategy to acquire users. I vividly remember the first time a friend and I launched a… Read More »

People who are getting started with adwords frequently ask me for advice on how to set up their first campaigns. Listed below are the tips I always give in addition to specific recommendations based on their product, market, goals, competition and timelines. No matter the specifics of your campaign, doing the following things will get… Read More »

Did you ever consider launching an affiliate program? Working with affiliates can be a great way to generate leads and/or sales. Affiliates are companies or individuals who will promote your product. In exchange they receive a payment for each lead or sale. It is like having a large number of experienced online marketers in your… Read More »