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10/05/2010

Health Care reform is broken before it even starts. I don't know any other business owners who feel that Obama Care will be good for them and their employees. What a shame.

3M, a company known as being a top place to work by its employees, is one of the first to make a decision to drop retirees from private insurance plans. Late last week, McDonald's, one of the countries largest employers sent some signals that their employees coverages were likely to change as well.

. 3M is bound to its shareholders to make the best possible decisions based on the impending and current laws of Obama Care and the impact to its employees and business. And it looks like it did. I think this is the tip of the iceberg as companies start to assess the economic impact of the 2,000 page (unread) bill.

Have you assessed the impact to your business?

Think about what is going on here. Our businesses and employees will be paying taxes into a system over the next several years, with no services provided until 2015 (or 2014?). And, what the government did was send a signal to insurers and related businesses about what their potential business could look like by 2015, under a government managed healthcare environment.

12/08/2009

I have the honor of hosting a panel on Sustainability and Marketing at The Silberman School of Business' Institute for Sustainable Enterprise at Fairleigh Dickinson. (I know, its a mouthful). Its all about The imapct of Sustinability on Marketing. Learn More Here: ISE Breakfast

We have two great additional speakers. Shari Aaron, co-author of the recently published book, " Climb the Green Ladder" will speak on consumer shifts in demand and green expectation for companies as well as examples of authentic and responsible marketing and examples of greenwashing. We are lucky to have Shari join us. Shari's rich experience in marketing and market research will reveal the key issues for marketers.

Len Gordon, the Northeast Director for the Federal Trade Commission (FTC) will share perspectives on why the claims made by companies are going to face more scrutiny and possible the latest "Green Guides" which are expected to be updated shortly. One other area Len will explore will be the new laws on Blogging and disclosure.

If you are in or close to Fairleigh Dickinson's Madison, NJ campus, please join us:

12/07/2009

Parents who shop on Toysrus.com this holiday season likely won't know that a company called GSI Commerce (GSIC) is managing the orders behind the scenes. But GSI is ubiquitous: It runs retail Web sites for some 100 brands, including the NFL, Bath & Body Works, Ralph Lauren (RL), Aeropostale (ARO), and Toys "R" Us. All told, the company processes $3 billion in annual sales, from which it takes a commission.