Ever After High is a recently-released franchise from Mattel. The brand is based upon the teenage daughters and sons of well-known fairy tale characters and involves a concept featuring the Royals and the Rebels who are aiming to free themselves and rewrite their own destiny. The new Ever After High brand is all about giving girls the courage and confidence to make their own choices. And the lovely folks at Sears Canada are proud to be partnering with Mattel to be the exclusive retailer of Ever After High apparel and accessories.

Sears have decided to offer some themed contest prize packs for the Bargainmoosers! We’re giving away five prize packs worth $50 each and the prize packs contain:

1 Ever After High doll

1 of the following (apparel, sleep or accessory item)

1 Lip Gloss

1 Book & Bookmark (all will come in branded EAH canvas tote bag)

The Ever After High brand is widely popular amongst “tweens” and some of their videos exceed 1 million views, such as the story on the Sears Ever After High page here. I’ll paste a bit more about the brand for your info:

The “Royals” embrace their destiny, believe they are on the right path and champion tradition. They are led by Apple White, Snow White’s daughter (pictured right). The “Rebels” choose to rewrite their destiny, want to change who they are supposed to be and they throw caution to the wind for the greater good. They are led by Raven Queen (pictured bottom left), the daughter of the Evil Queen.

It’s quite an interesting twist on the old fairy tale characters. If you have a young daughter or a tween, you might be interested in winning one of these prize sets. Here’s how:

Method of entry

If you’d like to win one of these five Ever After High prize packs from Sears, then answer this question:

Who was your favourite fairytale character growing up?

Leave your answer in a comment below.

Bonus entries

Leave a link to this contest on Twitter, ensure you include @bargainmoose in the tweet and include the hashtag #SearsEverAfterHigh

Post a link to this contest on your Facebook wall and share with your friends, make sure you like Bargainmoose on there

Full Contest Rules

Canadian entrants only. One type of entry per household. Prizes limited to one per household. Ends 19th February 2104, 11.59PM EST. No purchase necessary. Odds of winning depend on the number of eligible entries received. Duplicate, incomplete or illegible entries will be disqualified. Entrants must be age 19 or over in BC, NB, NL, or aged 18 or over if from AB, MB, ON, PEI, QC & SK. Contest subject to change at admin’s discretion. * Prizes may not be as pictured above, images are for illustration only.

(tried to fill this in already, didn’t seem to go through)
I LOVE OVE LOVE this line….the books are fantastic, and i can’t wait for the next one to come out next month.
My favourite fairy tale character was Belle from beauty and the beast stories (preferred the traditional fairy tale versions over disney)…or ariel