Email marketing campaigns are no doubt a very good way of getting in touch with potential and existing customers. However, they only work as intended if they are personalized. You’ll be surprised to know that this does not necessarily involve a lot of work; you can use the right email marketing software to get the job done perfectly and with the least amount of fuss.

The marvel of email marketing software is that you can use it not just to send out your newsletters and offers but you can also track their effectiveness. The right software will have the following features:

– Many attractive templates: The newsletters that you send out ought to have a professional look about them or else the people who read them will not be impressed. If you are offered a selection of more than 100 templates then you will easily be able to send out impressive looking letters every time.

– Easy customization: The templates ought to have plenty of custom fields so that you can enter plenty of unique data as required. Your customers will respond better to email campaigns if the letters are addressed directly to them.

– Integration with social media: It is a major mistake to leave out social media in your marketing plan because this is where you will be able to interact best with your customers.

– Database management: You’ll need to send mailers to certain segments of your customers from time to time. Your software should enable you to divide your list into different data segments so that you can mail them separately.

– Automated campaigns: You ought to be able to set up your letters to go automatically based upon your needs. For
instance, certain messages could be sent out on specific days of the week. You can also have emails sent out on customer’s birthdays or wedding anniversaries.

– Easy to use: This is a given since you wont necessarily have a lot of experience creating newsletters or even the time to figure out how to make them. The software ought to take over the entire responsibility.

You’ll find that the right technology makes your job as a marketer very easy. In fact you can also invest in live chat software in addition to bulk email marketing software. You’ll be able to respond to your clients’ needs very easily by using live chat software. Interestingly, you’ll also find out that the software doesn’t even cost all that much.

In this contemporary world, business and corporate houses are searching for various ways to increase their competitiveness in terms of lowering down the calling costs and improving the organizational proposition. As a matter of fact, the traditional telephone networks are designed to carry low-fidelity signals with a high level of reliability. Though they are very reliable for the audio communication, but are not suited to provide services for digital communication applications. Thanks to the new technology called VoIP- Voice over Internet Protocol for initiating ‘unified’ communication.

The voice over internet protocol allows the users to send & receive voice, data and images over a single IP network. Apart from this, the main attraction of hosted business VoIP services is its calling price. The calling price over this technique is minimal as packet switching technique is used in them. The VoIP solutions use packet-switched networks to facilitate non-real-time data using much less bandwidth. The advantages of internet telephony solutions include flexibility, efficiency, and scalability.

1.Flexibility: The hosted business VoIP services provides flexibility. As a matter of fact, these services can be used in a variety of configurations to suit a number of users, client/server application requirements and desired bandwidth.

2.Efficiency: The bandwidth is consumed when needed. Unlike traditional PSTN services, the service providers cover same network for carrying voice and data networks i.e. voice, video, fax, and data traffic. Furthermore, this increases the efficiency of the bandwidth, as many terminals on the same connection are shared with the network.

3.Scalability: In the hosted VoIP solutions, one can easily extend or add the telephone lines as per the demand of the organization.

These advantages help the users to save money and improve the organizational productivity. As per the statistics, more than 25 million small & medium businesses or SMBs are making use of VoIP services.

To improve the sales and market shares, contact centers have refined their marketing strategies. Considering this fact, VoIP contact center solutions have widened their scope in various sectors including telemarketing, e-mailing, instant messaging and online communication. With the application of hosted contact center VoIP solutions, the users or clients of business and corporate houses are able to grow instantly without spending much on the infrastructural enhancements. Moreover, with these services, the users enjoy freedom to locate and relocate anywhere across the globe.

To conclude, the business users or clients can enjoy the benefits of technical assistance or customer services at any time of the day, as and when required. Hence, it can be stated that hosted business VoIP solutions allow the users to enjoy long distance and international calling at discounted rates.

“It’s not what a movie is about, it’s how it is about it”.
— Roger Ebert

Unlike any other art, Films have a much greater impact on human’s mental consciousness. It holds the capability to impose an emotional instability in human minds. This is why it is said that movie making is more about observing and imagining. Now in this century, Filmmaking is not just about the script, screenplay and all. It comprises of lot many other factors. In Fact, a successful film promotion is merely about the Film marketing strategies related to that.

So, what is film marketing?

Many of us believe that the success of a film is all about how well it run in theaters.Well, I would say, Film marketing is all about driving the desired audience unto the theaters. Sometimes called film junket or press junket, Film marketing consists of various elements such as press releases, advertising, interviews, media involvements and most prominently Social Medias nowadays.

It’s no longer about Television, Print, and Outdoor

This is more like an enlightenment for every filmmaker these days. Back then, an efficient Film marketing strategy was all about the television, prints and all. But now it has changed, because, in order to reach the audience you need to find them at first. Today, it’s all about the internet.You need to find more people, you better go online, as simple as that.

Film Marketing strategies went digital

Well, it’s not a big surprise factor that film industries have adopted Digital Marketing techniques as a part of well structured Film Marketing Strategies. In fact, movie studios are moving beyond the typical techniques such as teasers, trailers and lot more by conducting Google hangouts with the crew, live streaming music launches, contests and so on.And the most interesting fact is that the spend on Film marketing Digital strategies has risen enormously these years.

I believe there are three major stages in a successful film marketing strategy, introducing, interacting and involving. Digital Media has involvement in all these three stages, great involvement indeed.

Search engine optimization for an effective film marketing strategies

Search engine optimization as an overall term for all the works and efforts we are investing on to the promotion of any services/products are not negligible. Unlike any other Digital marketing campaigns, Film marketing deserves more conviction as well as perception, even in its promotional campaigns.There are so many factors involved in this ranging from keywords to social media.

How Social media influence the way movies are marketed?

As a part of Digital marketing strategy, Social media has become one of the ‘behind the change’ reason, as films can gain a huge amount of buzz through it. It means, there is no longer need to rely on official reviews and adverts to know about the latest releases. Here is a quick review of few film marketing strategies in relation to social media.

Leaked images- Even though this seems to be an outdated technique, it still works. This kind of techniques is used probably for the promotion of superhero movies. The theory behind this tactic is that the movie producers will generate some excitement, years before the release of their films through leaked images. As the images would not reveal much more about the movie and characters, yet will definitely create a huge amount of online publicity and chatter.

Visual micro content- This is more like an emotional way of marketing, I would say. A movie called ‘If I stay’ recently implement this film marketing idea very successfully. The initial step towards this kind of campaign is always targeting the right social media platforms. And then generating visual micro content suitable for the platform. Sharing the banners, posting the behind the scenes pictures are also effective.

Content marketing campaign- Content is always effective and it’s definite that it will bring some results to you. Once again it is more related to social media channels. Even if a film marketing strategy is all about the kind of film to which we are dealing with, content is always helpful. One can also try local news stations, discussion boards and more along with Twitter, Facebook, Tumblr and so.

Video marketing- Very familiar, much effective, this is how one could interpret the role of video marketing Film marketing strategies. No matter what, we are ready to take chances on some products that we have not seen or tested properly, this is why the trailers are significant. It gives an initial impression and it’s a proven success. And I recommend seeing your trailer video initially through your official website, which obviously allows the audience to make more interaction through your social media mediums.

Social competitions and quizzes- It will become a huge disaster if you believe that the introduction part is enough.The fact is that you will miss the entire party. Interaction is very significant especially when coming to Film marketing. It may not be the most innovative thing you can do to improve the engagement but it can very effective at times.

Persona marketing- Your film will certainly have some interesting character that the audience could connect with in one way or another.Lot many Film marketing campaigns have already played on the audience’s emotions for particular fictional characters by developing a persona around those characters on social media. A Perfect example for this is the Ted character in the Twitter. With almost 7 lakh followers, Ted began posting some funny comments which in fact brought some unexpected results.

Alternate reality games- A slightly more complicated and deep Film marketing strategy is Alternate reality games (ARGs). This develops a fictional world that the users in the real world may interact with by using online communities. ARGs is a wonderful way to get your movie audiences involved and thereby creating ‘brand loyalty.

Make use of memes and other UGC Forms- This is more like a mutual beneficial Film marketing strategy. Memes are offering a great marketing opportunity, in such a way that your audience will create some highly shareable content that conclusively benefits your Film promotional strategies. The benefit of using memes is that they are easily customizable as well as quick to produce. Yet another possible strategy is to use caption contests, fan art or any other effective user-generated content tactics.

Google AdWords for the more targeted outcome- Each day, millions and millions of movie related searches are made in Google. I would say, the quickest way to reach those people is always Google AdWords.Even if it is not much of a cost effective way, it definitely is an option for those who care about reaching more targeted audiences.

Final thoughts

How powerful the visual media is or How much impact it can impose on humanity? The answer to his question is always about how well it reach the people. And Film marketing or Movie promotion is the beacon that leads to this destination.