Tuesday, March 1, 2016

An Airwaves Strategy to Beat Trump

The Club for Growth says what worked in Iowa can work elsewhere: ads that link his business record to a lack of character.

David McIntosh has been fighting for economic freedom for 30 years, and he is convinced the battle has reached a hinge moment. “The stakes really are that high,” says the president of the Club for Growth. “If we don’t do this, it’s all at risk. This is the moment.”

I Like What Trump Says Now.

By “this” he means denying Donald Trump the Republican presidential nomination. The club is one of America’s most effective free-enterprise advocacy groups, and for months it has tried to alert voters, often without much other support, to the risks of a Trump nomination.

With the primary race now at a decisive moment, Mr. McIntosh is trying to rally support for a sustained anti-Trump push leading up to the winner-take-all primaries on March 15. With Sens. Marco Rubio and Ted Cruz finally confronting the front-runner, Mr. McIntosh is convinced that the billionaire can still be defeated with the help of a sustained TV and social-media assault.

“We’ve got people on our side still saying, ‘Let’s wait and see.’ Or ‘maybe we can fix this in a brokered convention,’ ” says Mr. McIntosh. “My message is that’s too late. It’s got to be now.”