“This is because tourism, another huge revenue source is a means by which potentialities shall create employment and wealth for our teeming Nigerian youths,” he noted.

He noted that a brand identity with a strong marketing campaign which would have an emphasis on media and tour operator familiarisation visits would go a long way in projecting Nigeria to the world.

“The cultural diversity, historic sites and slave routes together with the large Diaspora population provides an opportunity for success when packaged with festivals and events for presentation to the international and regional tour operators,” he added.