Watch Peter Som's vision come to life with actual video footage of the Fall 2014 Ready-To-Wear show

Bold, colorful prints and eclectic elegance are the framework Peter Som builds his eponymous label upon. The San Francisco native honed his design skills under American sportswear legend Bill Blass and eventually served as the houses creative director of womenswear from 2007 to 2008. Now, Som focuses on his own line of clothing and accessories, founded in 2001, and consults for Tommy Hilfigers runway collection. He cites social eccentrics like Little Edie Beale and Peggy Guggenheim as his muses, preferring to find beauty in the elegant and the odd, and his chic, quirky pieces are popular with Ginnifer Goodwin, Rachel McAdams, Scarlett Johansson, and Eva Mendes.