Neve & Noor

‘I try to post on Instagram every day, any additional news I add to my insta stories,’ says Sophie Bartelski Mitchell, Creative Director of luxury lifestyle brand Neve & Noor best known for its elegant block-printed cotton dresses. ‘My morning Instagram session gives me a source of inspiration for the day ahead. I love to follow people who truly run their own accounts, you can tell as they have that personal touch. Interacting with your audience is so important.’

Sophie thinks of Instagram as an online shop window; ‘I have been very lucky, working with some amazing influencers and bloggers who have all been incredible supportive from day one. I do believe that Instagram is a great asset for any new brand; it is a tool to be able to visually express your company on daily basis and most of all giving your clients a better understanding of how to wear your designs. ‘ Neve & Noor customers will be excited to discover that the shop will soon introduce swimwear designs and a honeymoon collection.

While on a recent work trip in India, Sophie took a hand block-printing course in Bagru. ‘I was stunned at how intricate it was, it really is not as easy as it looks.’ Here, she shares her favourite feeds for block-printing on Instagram:

If you are visiting Jaipur, I would highly recommend a day trip to experience the methods of ancient organic block printing just outside the city of Jaipur in Bagru, it is an experience for all ages and one you will never forget.