Last Tuesday evening, many people watched in horror asNev Wilshire, CEO of Save Britain Money, forced his workforce into sing-songs, threw marker pens at the back-room yawners and took a far too active interest in his employee's love lives. How ghastly we all thought. But once the initial shock of seeing Nev in action had sunk in, we were left wondering whether this was simply a carefully edited reality show, scripted but made to look like a fly-on-the-wall documentary. And was Nev really that bad?

The man certainly loves an audience as tonight's second episode proved. Whether belting out Guide Me O Thou Great Jehovah in his finest baritone or dad dancing as part of office band The Diallists (really), Nev often gave a knowing look to the viewer. It was as if he was saying: “Yeah, it’s crazy fun here, isn’t it? Don’t tell me you wouldn’t swap your boring life for an hour’s arm wrestling or speed dating at Swansea’s third-largest call centre?” The idea of joining Nev's wacky world sends shivers down my spine, but there’s no denying that Nev inspires considerable love and loyalty among his staff. Unless of course, they’re too scared to say what they really think.

My suspicions over the show’s spontaneity were aroused as the latest episode turned out to be very much sculpted around two different stories – the search for Wales’s best call centre voice and the search to find a date for “unlucky-in-love” George. The first of these felt forced and the fact that Save Britain Money won the contest with the dulcet tones of saleswoman Heledd, a resting actress who had appeared in Welsh soap Pobol y Cwm, felt too convenient.

But it was strangely affecting to see Nev, Cupid in a Polyester suit, tirelessly ask every unattached girl in the office to go on a date with the thoroughly nice but socially awkward George. “There’s a free Nandos in it for you,” Nev said enticingly to young Alex, who was actually pining for handsome new recruit Kristian. At the end, with no hook-up on the horizon, Nev took George into a meeting room and spoke gravely as if analysing the month’s sales figures. Of course, it was preposterous, but the fact is that no BBC Three viewer wants to see a documentary about how Nev Wilshire’s company sells cavity wall insulation or hear his stance on payment protection insurance. They want a big-hearted entertainer, a great Jehovah to guide them. And Nev Wilshire has done just that.