With Chaos’s New Tech Stickers, You’ll Never Lose Your iPhone Charger Again

Chaos, the brainchild of stylists Charlotte Stockdale and Katie Lyall, has grown swiftly since its launch two years ago. That’s down to the place where their “luxury lifestyle label” sits, at the nexus of utility and vanity. A protective phone case is an essential but decidedly unsexy purchase. A protective phone case boldly branded with your own initials? Sold! Cleverly, Stockdale and Lyall built the word club into the very URL of their company. Carry a Chaos phone case and you’re part of the “in” crowd, alongside the likes of Hailey Baldwin, Slick Woods, Bella Hadid, and Adwoa Aboah, all of whom clutch Chaos’s monogrammed goodies in selfies posted to the company’s Instagram feed and on its site.

Now, Stockdale and Lyall are adding to their repertoire with a range of leather tech-customization stickers. The new offering similarly straddles the utility/vanity divide, leaning into function in a way that their “luxury lifestyle” competitors aren’t yet doing. But should be! Living with two men—one grown and one just 10, but already quite attached to his devices, for whom the “what’s yours is mine” ethos often (always) means that what’s mine is missing—I can vouch for the usefulness of these stickers. “We’re planning on saving families,” Stockdale jokes. “Every member of the family can have a different color.” Of course, the customizable stickers are also designed with travel in mind, and the tangle of chargers and plugs plugs Stockdale and Lyall encounter at the airport, backstage at Fendi, say, or on set for their annual magazine, CHAOS SixtyNine, Issue 2 of which is set to launch with nine separate covers, four of which are debuting here.

Offered in six of Chaos’s most popular shades, there are stickers for European, American, and English iPhone chargers and laptop chargers in all sizes, as well as leather cable ties. You can color-coordinate your whole kit, all the way down to your AirPods. “Nobody likes sharing those,” Stockdale laughs. In addition to the monogram stickers, they’re also debuting a neoprene-lined laptop case in a fine-grained deerskin that will be familiar to fans of Chaos’s phone cases. Stamp it with initials small or large. Later in 2018 and on into 2019, Stockdale and Lyall will be unveiling more leather goods, but it’s their tech adjacency that makes Chaos unique. “We want to create products that feel luxurious and beautiful and elevate the look of everyday technology,” says Lyall, “and we want to do it in a fun way.” Make it useful, in other words, but make it fashion.