The city of Boise's geographic location and city population traditionally restricted some national chain or franchised stores from opening in the valley. In the mid-1980s, J.J. Dion was asked to sing "an anthem to lure this fashionable shoppers'...

The process of building a mall became a popular topic in Boise in the mid-1980's. To commemorate the first day of construction of the Boise Town Square Mall, the KIVS-FM radio station requested J.J. Dion write and sing parody songs about the mall....

This song was written to entice people to shop and visit downtown Boise. The song highlights new construction and improved safety. Dion wrote and preformed many songs like this on a cassette tape titled "Idaho Zone."