id,summary,reporter,owner,description,type,status,priority,milestone,component,version,severity,resolution,keywords,cc,actualpoints,parent,points,reviewer,sponsor
2176,Branding of TBB,ioerror,erinn,"I think we should have a consistent branding of TBB across all platforms and releases.
There are two major issues relating to having consistent branding:
1. Firefox has nice icons/branding and some users understand them to be The Internet.
1. We may visually identify ourselves as the Tor Browser Bundle and thus a user may be detected as using Tor.
Generally speaking, I think that the first issue causes us problems on a number of levels. The most obvious is that a user may have multiple icons that look like Firefox - which one provides anonymity? In some cases, we simply don't brand as Firefox (Linux); it's not clear how a user will be trained in a cross platform way from a branding standpoint. The UX issues here seem to largely come from users not knowing what Tor does and does not do for them.
I'm a bit concerned that the second issue is a losing issue all around. We ship Vidalia with an icon that is obviously Tor related.
Another issue is related to trademarks; someday, someone from somewhere is gonna be pissed. I think we should be ready in advance, even if it's with crappy icons or slightly crappy branding.",defect,closed,High,,Applications/Tor bundles/installation,,Blocker,invalid,"Bounty, tbb-branding, tbb-no-uplift",helix gk peter@… adrelanos@…,,,,,