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Fragrance Buzz: ESCADA Joyful

The
scent of ESCADA Joyful is delicate and light, with the shimmering quality of
morning dew, ESCADA Joyful is a delightfully floral scent. Magnolia oil and
pink peony are enhanced by the newly synthesized moss note, called Florimoss,
which adds depth to the fragrance, and gives it a transparent, creamy
character.

ESCADA Joyful scent

Top
Notes: the fragrance opens with blackcurrant sorbet which releases a gentle icy
sensation to the skin. Energising notes of mandarin and melon give the
fragrance a free-spirited, playful energy.

Heart
Notes: the fruity accords are balanced by a twist of violet leaves, adding
sparkle and shimmer to the fragrance, while pink peony adds a light vitality.
Natural magnolia oil creates a new wet freshness, which is deepened by the
perfect blend of cyclamen, and peppering pink freesia.

Base
Notes: the warm dry down features a unique ingredient, Florimoss, – projecting
an earthy tone wrapped by the familiarity and creaminess of sandalwood and the
rich warmth of honeycomb –adding a natural depth to the floral tones.

Miranda Kerr, The new Face of ESCADA Joyful

With
this new fragrance comes a new face; International Supermodel Miranda Kerr
reflects the many facets of ESCADA Joyful. She is the ESCADA woman. Exuding
effusive positivity and joie de vivre, she embodies Joyful and the ESCADA
brand.

ESCADA Joyful

Designed
to evoke skyscrapers in the city, the ESCADA Joyful flacon pays homage to city
life and the opportunities that come with it. Transparent to showcase the soft
pink juice within, the flacon shimmers with confidence. Embossed upon the neck
of the bottle is the iconic ‘double E’ logo, originally designed by ESCADA
founder, Margaretha Ley.

A pink
jeweled top crowns the flacon, wrapped in a gold finish. Striking in its
symmetry and elegant lines, the new ESCADA Joyful flacon perfectly reflects the
modern sophistication of the scent. The outer packaging is designed in
contemporary green and yellow to reflect simplicity, femininity and happiness.

ESCADA
Joyful will be creating #JoyfulMoments inviting everyone to follow the
conversation and share their own #JoyfulMoments along the way.