Rhyme & Reason was recognized for a second year in a row as one of the fastest-growing Gator-led businesses in the world at the third annual Gator100 on February 10. Co-founded in 2008 by UF alumni Scarlett Rosier (BS Advertising ‘05 and MA Advertising ‘06) and Karen McKenzie (BFA Graphic Design and Art History ’06), Rhyme & Reason placed 91 out of 100 at the two-day event, where UF’s entrepreneurs gather and share their talents and wisdom. The Gator-led business has continued to grow expanding its staff as well as clients over the past year.