RAK Ceramics deploys top SAP software

Ras Khaimah, December 8, 2013

RAK Ceramics, the world’s largest manufacturer of ceramic and porcelain tiles, has rolled out industry leading software solutions from SAP across its global manufacturing facilities in China, India and Bangladesh.

All RAK Ceramics operations now run with a comprehensive suite of SAP Enterprise Resource Planning (ERP) tools improve transparency, efficiency and productivity. The ceramics giant had previously gone live with the solution across its UAE operations in February at 12 factories, 15 warehouses, six showrooms and various administrative offices.

The implementation for RAK Ceramics’ UAE operation was achieved in just eight months. Over 100 executives across RAK Ceramics departments were engaged in the project and over 350 employees underwent training to handle the system.

RAK Ceramics also announced that it had enlisted SAP to deliver an additional set of solutions in the UAE, making the overall project one of the largest software deals of its kind in the Mena region.

Phase two of the project will see RAK Ceramics adopt advanced data analytics and mobility services for unprecedented real-time analytics, transparency and flexibility.

Other SAP solutions set to be implemented include Business Planning & Consolidation, Performance Management, Global Trade Services, as well as Treasury and Risk Management.

“RAK Ceramics has big international expansion plans, but we need to ensure that we have a sustainable growth that should be able to enhance the quality of our products or services,” said Abdallah Massaad, CEO, RAK Ceramics. “SAP gives us the competitive edge we need to maintain our reputation anywhere in the world, as well as lay the foundation for considerable innovation moving forward.”

Qais Gharaibeh, UAE managing director, SAP Mena, said: “RAK Ceramics is a true UAE business success story, and their willingness to improve and innovate has been clear from day one. The speed with which we have been able to implement our solutions has been remarkable, and already the benefits have been tremendous.”

“SAP is proud to be a part of RAK Ceramics’ bold growth plans, and we look forward to the roll-out of phase 2 of this landmark project,” he added. – TradeArabia News Service