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Primera Technology, Inc. has announced its new AP550 Label Applicator for flat surfaces is now shipping.

AP550 is a semi-automatic label applicator that makes it fast and easy to precisely apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labeled per hour versus manually applying labels.

Operation is designed to be simple: place the container in the mechanism and pull the arm towards the container. Variable spacing, memory for up to nine jobs, and a counter with built-in LED display are all included. No air-pressure supply is required which can be a significant advantage over other label applicators that require expensive, noisy and maintenance-prone air compressors.

“The AP550 Label Applicator is an affordable, easy-to-use device that helps our customers increase their production rates,” says Mark Strobel, Primera’s vice president of sales and marketing. “Perhaps even more important, it significantly enhances your product image. With AP550, labels are applied straight and in precisely the same place on every package. It’s well-recognized that the better your packaging looks, the more you’ll likely sell.”

AP550 is the ideal accessory for labels produced by Primera’s LX- and CX-Series color label printers and digital label presses. Together, they provide a complete print-and-apply system for a wide range of manufacturers and distributors. Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicator. For round containers such as bottles, cans and jars, Primera also offers its popular AP360 and AP362 Label Applicators.

AP550 is priced at $2495 (MSRP) in the USA and Canada. Complete product details are available at www.primeralabel.com.