Icon usage examples

- [Narrator] In this movie,…I want to show you a variety…of different design projects I created icons for…or used an iconic approach to solve a creative problem.…So the mark you see in front of you here was designed…with iconography-centric elements in it,…and that is the plants that are within the shield.…Now not all icons I developed are used…to represent a theme within a navigation, for instance,…or to represent a category…or a system of iconography.…

Sometimes, it's just utilizing these methods to create,…in this case, a mark used in the greater context of a brand.…So I created this for a company called Fidelis Greens.…The owner of the company was in high tech,…and he's now moving into a new environment,…and that is farming,…but he's taking his high-tech knowledge…using sensors and hydroponics,…and they're doing something really cool with it.…They hire nothing but Marine Corps vets,…and that's why the name is called Fidelis.…

That comes from the Marine Corps terminology.…And they buy these containers…and set up these self-contained farming environments…

Resume Transcript Auto-Scroll

Author

Released

3/28/2017

Great icons are simple, evocative, and communicative. That said, the workflow behind these simple designs is often more involved than the final product would suggest. In this course, join Von Glitschka as he walks through the process of creating and styling a set of icon motifs. Von dives into the fundamentals of creating icon ideas, explaining how basic drawing can help to facilitate the digital design process. He also shines a spotlight on aesthetic rules and methods that can help you craft well-designed icons, as well as how to export vector and raster icons. Plus, Von provides you with some perspective by sharing the work, methods, and sketches of several other designers.