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Silambarasan-Yuvan Shankar Raja combo has splendidly swayed with glorious success in albums ‘Manmadhan’, ‘Vallavan’ and ‘Silambattam’. They come back together for the fourth time, which indeed is a new attempt. "Evan Di Unna Pethan" a single track from the movie "Vaanam" has been released as a promotional track. Yuvan Shankar Raja nearly took more than two months for composing this song. Simbu has sung the song and Yuvan too added his voice for the English part in this song.

The track was planned to be released as a single track separately ahead of the complete soundtrack album. It was said to be the first time a Tamil audio was releasing with a single track. It was supposed to be released at a grand function to be held in London, United Kingdom, where the entire cast and crew of the film, along with Trisha Krishnan were expected to participate. The event was supposed to take place on 18 October 2010, but was postponed since members of the team were denied visa by the British Consulate. The track release was eventually held on November 28, 2010 at the Citi Center in Chennai; Hansraj Saxena of Sun Pictures and director K. S. Ravikumar released the track, while Premji Amaran, lyricist Na. Muthukumar also took part in the occasion along with Silambarasan, Yuvan Shankar Raja and the director and producer of Vaanam, Krish and Ganesh, respectively.

STR has always been known to add plenty of shock value to his works and this one's no different. Even the start makes you sit up as he rails at the father of his girlfriend, asks to be shot with a gun, shouts announcements like Facebook and Twitter and yet, it can't be denied that perhaps, these are the very things that do make the song, somehow intriguing. Perhaps its biggest appeal is that it showcases the push-pull attraction between young lovers; one minute it's hate, the next, its love. The English lyrics, are, of course, icing on the cake.

The album had created a record with "good sales right on the first day of release itself." Sales executives cited that the single track was "a chartbuster", but was "highly downloaded in internet" and that "the trend of single track releases is something new to Kollywood", pointing to the price of the single ( Rs. 35), which was considered too high.

The new "stategical promotional concept" proved to be successful, as the song became widely popular and was declared a hit by trade pundits. The song particularly enjoyed popularity among the younger generation and had reportedly become a "rage among the youths." Composer Yuvan Shankar Raja himself, however, admitted that he was actually expecting both positive as well as negative feedback for the track.

Following the positive response, the Mumbai-based audio company Venus Music, who would market the album, expressed interest in a music video of the song in Hindi language. Silambarasan himself was asked to shoot for the music video, which would be premiered on Bollywood music channels. This would also mark Silambarasan's Bollywood debut. The song titled "Kaun Hai Baap Tera", featuring Silambarasan, is penned by Shabbir Ahmed.

The song also faced severe opposition for its provocative lyrics by Silambarasan. A women's rights organization in Chennai criticized the lyrics and issued a statement to Silambarasan for the lyrics being "chauvinistic" that "demean women". Further it was argued that "music needs to appeal to larger sections than to the ‘thrill-seeking’ youth who are often misguided into ‘cheap thrills’ because of such songs", demanding censorship. However, several prominent people from the film industry came to support stating that there have been more objectionable scenes in films in the past and that there were "bigger issues in society" and applying censorship was not "the ideal way out in democracy."