Before You Buy Tile

Buying ceramic tile can be challenging, unless you know this.

The good news is that ceramic flooring offers you a multitude of styles, textures,
patterns and price points. However, all that variety, and decisions, can be real
challenging for the unknowing shopper.

In this section we’ll introduce you to information on topics such as ceramic
tile trim, color and shading, moisture absorption and grout. All in our effort to
make you a smarter shopper long before you open your checkbook or get out the charge
card.

That way your final decision not only creates a warm, beautiful living environment
but also delivers what ceramic floors are noted for: excellent durability and easy
maintenance.

So we invite you to read on. Come learn the ins and outs, the tips and hints, the
delights and discoveries of this unique product called ceramic tile.

For those who love to customize, ceramic rules.

The beauty of ceramic tile is the flexibility you have with design options, especially
through the use of the accent pieces: trim work and decorative tiles.

However, if you’re interested in applying trim work and decorative tiles you
should know that there is a definite step-by-step procedure.

The correct order of this process is to first identify the room and its application,
select the type of tile, then its color and shade, and then its texture and size.

Finally, a layout pattern is designed, the trim and decorative patterns are determined,
and the grout color and type are chosen.

Adhering to this process will ensure a smooth installation without any missing elements.

To help you insure a smooth understanding of floor tile trim terminology, allow
us to cover a few definitions.

Floor Tile Trims

Bullnose. It has one rounded finished edge on
the tile to give a nice finishing touch. Sometimes it is also used as a substitute
for cove base.

Corner Bullnose. It has two rounded finished edges
on the tile to be used to complete a corner.

Sanitary Cove Base. It has a rounded finished
top like a bullnose to cover up the body of the tile.

Important tips on variation, texture, shading and color.

Many of today’s popular styles of ceramic tile are designed to look and feel
like natural stone, emulating their rugged surface and color variations.

It’s important that you understand these variations when designing with ceramic
tile.

These tiles are intended to show color and texture variations, just like natural
stone. Since the composition of the tile’s glaze also varies, different tile
styles will also exhibit different gloss levels.

You should also be aware that solid color tiles provide a consistent look, however
shade variation is inherent in all fired ceramic products and certain tiles will
show greater variation within their dye lots.

Shade variation is usually listed on the back label of each sample with a low, moderate,
high or random rating. Here, to help you, are the definitions:

Low. Consistent shade and texture

Moderate. Moderate shade and texture variation

High. High shade and texture variation

Random. Very high shade and texture variation

The color of the body of the tile is determined by the color of the clay used by
the manufacturer that is available in their geographic region.

Look at the body of the tile to see if the color is red or white. The quality of
the tile is more related to the quality of the manufacturer, not the color of the
body.

Color variations will also be present between manufacturers’ samples of the
same color and throughout installed countertops, wall tile or ceramic floors.

Color consistency is something you should understand and carefully consider when
selecting ceramic tile. Our sales associate will be happy to review with you what
to expect from different ceramic tiles.

What smart shoppers should know about moisture absorption and tile density.

As the composition of glaze varies, different styles of tile will exhibit different
gloss levels and surface textures. This is important to note when choosing your
ceramic tile flooring.

For example, in areas that are used while wet, such as your shower or bathroom floor,
they should have low moisture absorption and good slip resistance.

Moisture Absorption means that, as the density
of the tile increases, the amount of moisture that tile can absorb becomes less.

Tile Density means that, as the weight or the
density of the tile increases, it becomes a stronger tile.

Tile density and moisture absorption have an indirect relationship to each other.
What this means is that as the density of the tile increases the moisture absorption
rate becomes less.

Tile density and moisture absorption is important for you to understand when selecting
tile for different applications. Here is some information to help in your decision
making process.

Non-Vitreous Tiles are tiles that absorb 7% or
more moisture. They are suited for indoor use only.

Semi-Vitreous Tiles are tiles that absorb from
3% to 7% moisture. They are applicable for indoor use only.

Vitreous Tiles are tiles that absorb less that
3% moisture. They are referred to as frost resistant tiles but cannot be used in
exterior areas where freeze- thaw conditions could cause tile cracking.

Impervious Tiles are tiles that have less than
.5% moisture absorption. These tiles are frost proof and can be used in exterior
areas or on the outside of building facades.

The ins and outs of grout.

Grout is typically mixed on site, but slight color variations can occur within different
areas of the same installation with the same grout color, and can vary from the
manufacturer’s sample you saw in the store.

This can be attributed to variations in temperature and humidity at the time of
grouting and it’s just a fact of life.

It is also common to see grout variations when comparing the grout color in a tile
floor and the same grout color on the tile countertop or wall.

When choosing a grout color you can select a color that blends in with the overall
color of the tile to minimize the appearance of the grout.

Or you can select a grout color that is lighter or darker than the tile.

If the tile is installed in a high traffic area then you may want to select a darker
grout.

Exact layouts, type of grout and grout joints widths are determined by the tile
setter at the time of installation and are governed by the actual size and shape
of the tile, and the exact dimensions of the areas to be covered.

Once the tile has been laid and grouted, it is your responsibility to maintain all
caulked areas to guard against water damage. Grout may also darken over time in
areas with heavy water use.

Also, changes of season can cause surfaces adjoining the tile to expand and contract,
causing the grout to crack and separate.

A word or two about subfloors.

No subfloors are perfectly level. So, you may hear hollow sounds where your subfloor’s
surface dips and ridges.

Be assured that this does not affect the integrity or installation of the ceramic
tile. Hollow sounds are normal and are not considered a product or installation
defect.

Get on top of the bottom line. Know the entire cost of ownership.

The “cost per square foot” of your ceramic floor is just one component
of the entire project cost. To ensure there are no surprises, and the ceramic you
select fits within your overall project budget, be sure to ask us to calculate the
total cost of your floor covering project.

Here’s a list of potential additional expenses you may incur:

Furniture removal/replacement.

Demolition/disposal of old floor covering. Depending on the existing floor covering,
this can be an expensive item; also, be sure to include the cost to dispose of the
old floor covering.

Subfloor preparation. Depending on the condition of the subfloor, it may require
additional work.

Product delivery.

Installation. Determine the cost per square foot to install it.

Materials required to complete the installation. Your new floor may require additional
materials to install it properly.

Also, don’t forget to ask the retailer and consult the manufacturer’s
warranty and care guide for directions on how frequently your floor should be cleaned
and the cost to clean it.

There’s a lot to know and consider before buying your ceramic tile floor,
but it’s well worth the effort.

If you’re a smart and knowledgeable ceramic tile shopper it will put us in
fine spirits. And, hopefully, put your home into showcase status.

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