If you change the search to rustybrick web, you get the normal, programmed title, which looks like:

The theory is that if the search matches the ODP listing, it will show it. So in my case, if you view the Google Directory (uses ODP) in the /Computers/Internet/Web_Design_and_Development/Designers/Full_Service/R/ section, and look at the 10th listing, you will see "RustyBrick" and the description. Both used in the main SERPs at Google when search on at Google, under "rustybrick".