Top Brands

ICEBREAKER

Icebreaker is a brand that was originally founded by Jeremy Moon in 1994. The company began as a specialised producer of merino base layer long underwear. This concept was created as a result of Moon being introduced to a merino wool farmer in New Zealand who his girlfriend stayed with while backpacking on remote Pohuenui Island in Marlborough...
Read More

As Moon developed the Icebreaker brand as a producer of 100% pure New Zealand merino wool, the company soon expanded from its roots in New Zealand to international markets. Beginning in Australia, the company began to also sell its products in several European countries, as well as, the United States and Canada.

Today, the Icebreaker brand continues to thrive as a sustainable company by maintaining exclusive contracts with select New Zealand farmers for the production of garments made from natural merino wool fibres. The company also supports environmental and social ethics, as well as, animal welfare as a part of its production methods.

Icebreaker wool clothing is designed to offer protection in a variety of extreme conditions. Merino wool was selected for these garments because of the protection that it offers to the sheep that live in New Zealand's Southern Alps mountain range. This region experiences scorching summers coupled with freezing winters and the sheep depend on their wool for survival. Using merino wool, Icebreaker has been able to successfully produce lightweight garments that are designed for all seasons for both men and women.

Icebreaker features high quality men's and women's garments, including socks, base layers, t-shirts, mid layers, scarves, beanies and tops, all of which are available from Bogong. Icebreaker collections range from lightweight travel for warm and hot conditions to all season wear. For cold weather, Icebreaker GT offers insulation for outdoor adventurers who enjoy sports, such as mountain biking, skiing, snowboarding.

Nature created Icebreaker merino wool as protection against the scorching summers and freezing winters of New Zealand’s rugged Southern Alps mountain range.

It’s the ultimate field test - if nature gets it wrong, the sheep dies. Humans are clever, but nature is smarter. So instead of trying to design a better fibre, Icebreaker adapted merino wool into a lightweight system of all-season garments for people.