UX ui42

Experiments to increase purchases

A / B testing

A / B testing is a way how to effectivelly with the same number of visitors test two or more variants of graphical elements of the website.

Subsequent evaluation of web analytics and monitoring changes in the conversions can get an accurate picture of the efficiency proposed changes instead of intuitive decision making by "more beautiful" appearance, which is usually wrong.

In our experience, A / B testing one of the procedures as to propose effective changes that increase conversions e-commerce. To your attention our blog on Google optimize the A / B testing tool