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Everyone looks forward to the holidays, but if your customers have not yet booked their holiday marketing arrangements, they’re going to be very grumpy elves. Deadlines are passing and it’s simply too late for almost every option available. But don’t despair, Rudolph with his red nose is here to light the way. EDDM or Every…

4. Customer Average Sales per Purchase: The average spend per purchase over a certain period. If you use an auto-billing model, this number will be super easy to project. Knowing your average sales per purchase number is especially helpful when comparing new and existing customer results. Existing customers almost always have higher average sales and…

5. Customer Churn Rate: Defined as the percentage of customers lost over a date range. If your company is acquiring 100 customers per year and annually churning through 95% of them it is not good. There are exceptions where a company makes so much money on each customer that it pays for the acquisition cost…

They say knowledge is power, but here at Three Dog, we believe knowledge is profit: knowing your metrics is fundamental to creating profit. Better yet, it helps us help you. Here, our shipping and postal optimization experts explain the benefits to you (and us) of knowing your business at a metric level. Conscious Decision-Making vs.…

Did you know that one-third of consumer waste comes from shipping materials? Aside from the warm and fuzzy feelings being a good steward of the earth brings, being eco-friendly is good for your reputation and builds brand loyalty. According to an online Nielsen global survey, 66% of respondents say they are willing to pay more…

There are a variety of ways to mail packages and letters, but they are not all created equal. Here, the mailing and shipping experts at Three Dog Logistics details the differences between First-Class, standard mail (recently renamed as Marketing Mail by the USPS) and the many options in between. What is First-Class Mail? First-class mail…

The expectation that free shipping is always available for online orders is real, consumers don’t care if you’re an established business or a start-up, not offering free shipping will cost your company orders. Free shipping, a trend that’s forever changed consumer expectations, is here to stay. The big question is are you ready? How much…

When I tell people outside of our industry that we save our client’s money on their direct mail campaigns, 90% of them raise the question: “Isn’t direct mail going away?”. I start smiling because that is the exact set up I need to volley the sales ball. Direct mail has changed, but it isn’t…

Let’s consider for a moment how much it can cost a business to acquire a new customer. Typically, that figure would be 10 times greater than retaining an existing customer. When you focus the lens with that statistic in mind, it makes lots of sense to stay close to your current customers and make sure…

Are you ready for marketing in 2017? If you’re like most of us, you haven’t even thought about it. You are in luck! The USPS just introduced their discounted 2017 promotions – the perfect place to start. Since 2011, the USPS has offered discounted promotions which focus on exposing marketers to new engagement strategies using…