Shrinkflation, Brexit and the Great Weekly Food Shop by Ali Gwynne

Food and Drink

lucre on March 6, 2017

Brexit’s here to stay, but what does this mean for the food and drink industry?

According to The Grocer, most households feel food prices have already risen over the last six months, and they’re not wrong as illustrated by the new buzzword, ‘shrinkflation’ – a practice where manufacturers reduce the size of products, but not the price. Towards the end of 2016, many chocolate manufacturers were criticised for their part in shrinkflation with cult favourite, Toblerone, coming under scrutiny for altering the classic shape and size of the product.

With weekly shopping bills set to rise further over the next six months*, almost half of shoppers said they would switch to cheaper own-label alternatives if their weekly food shopping bills rose by 3% – the level experts predict food inflation will hit by the end of the year.

Whether you feel that Brexit and Shrinkflation will affect your weekly shopping habits, we could all benefit by cutting a few pounds off our grocery bill.

Grow your own (herbs, lettuce, tomatoes):

Whether you’re naturally green-fingered, or just fancy the idea of a herb box on your kitchen bench, keeping fresh herbs at home can save you money in the long run when whipping up your favourite dish. If you’re willing to go a step further, then planting lettuces or tomatoes is a good way to go too.

Find own brand products that you like:
When it comes to own brand products, some contain identical ingredients and are even made in the same factory, but it can be a bit hit and miss. Food critic Martin Isark has set up his own website called the supermarketownbrandguide.co.uk where he has reviewed more than 10,000 own-brand products from all the big supermarkets.

Compare prices before you shop:

We tend to be pretty brand-loyal when it comes to food shopping. Grocery comparison website mySupermarket.com helps you compare the cost of your basket at various supermarkets, and is a good way to keep on top of your spending if prices do increase.

Make a list:

It may seem simple, but saving money on your weekly shop can be as simple as making a list and planning your meals in advance to avoid any unnecessary purchases!

Weight it out:

It pays to check the price per kilogram when it comes to buying groceries to be sure you’re getting the best deal. For meats with bones however, be sure to look at the cost per serving instead so the bones and fat included in the weight of the item don’t mislead you.

Do your own slicing and dicing.

Don’t fall into the pre-packaged and single-serve trap, as these are easy mark-up territory. It may be slightly more time consuming, but it’s always cheaper to buy the block of cheese or pineapple and do the chopping yourself.

Take a look at our Waste not, Want not blog that looks at ways you can make the most of the food you have at home, rather than discarding it.

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