One of my best friends and I found this on a girl's day full of shopping and we are both hooked.
In the summer, you won't find us without it.
It gives you a little bit of color without looking too "tan" if that makes sense.
I am really pale and she is really olive and it looks great on both of us.

Here's an example of how wonderful this stuff is---

(sorry for the horrible pic--I took it on my phone, but it does show the difference)

It's just a little bit of color, but just enough to make a spectacular difference in dresses and short-sleeve or sleeveless tops.
You just need to make sure that it dries really well before putting it next to clothing.
However, it does wash out if you get it on your favorite shirt.