Mahindra

Mahindra is an Indian manufacturer of cars and SUV’s, and the owner of South Korean automaker SsangYong since 2011 and of the Italian design house Pininfarina since 2015. The company exports SUV’s and pick-up trucks to a number of European countries, mainly to Greece, Hungary, Italy and Spain, and it has had plans to expand to other Southern and Eastern European countries in the future.

Sales and market share have remained marginal, it has only a handful of models on offer: the Goa (known as Scorpio in India) SUV and pick-up, the Quanto small SUV/MPV and the XUV500 SUV. In the past, they also sold the Bolero and Thar SUV’s. The latter is built under license of the Willy’s Jeep, the predecessor of the Wrangler. In 2018 the brand started sales of the KUV100 small crossover in Europe.

The company had plans to start exporting its next generation Reva small electric car to Europe in 2014. This vehicle has a 100 km range on its Lithium-Ion batteries and a top speed of 90 km/h. It had already been sold in the UK under the G-Wiz name, and it enjoyed some popularity in London, where it was not officially recognized as a car, but as a quadricycle for tax purposes and to avoid the requirement to pass the EU crash test, which it wouldn’t. It became famous among car enthusiasts when Top Gear’s Jeremy Clarkson thrashed it in a review for its lack of safety and “innate hatefulness“. Exports of the Reva never materialized.

Mahindra started selling cars in Europe in 2006 and sales peaked in 2011 at 565 units, before plunging the next year to less than half of that figure. In 2013, sales rebounded to 337 units, of which 258 were the XUV500 SUV. It was back above 500 units again in 2015, but sales slightly dipped again in 2016 and 2017. The launch of the KUV100 may help the brand gain some ground again in the coming years.

Mahindra

All Models

2015

Mahindra

All Models

2016

Mahindra

All Models

2017

Mahindra

All Models

2018

January

48

53

42

39

February

43

54

40

27

March

52

59

41

29

April

44

49

31

21

May

54

46

30

67

June

51

41

33

92

July

45

37

37

August

27

30

40

September

43

8

33

October

32

13

37

November

52

38

33

December

52

42

33

Mahindra

All Models

2017

430

2016

470

2015

543

2014

356

2013

337

2012

260

2011

565

2010

505

2009

485

2008

437

2007

411

2006

221

Use the dropdown at the top right of this page to find sales figures for any other car model sold in Europe since the early 2000’s.