Introducing Generation Y – The Convenience Customers

Baby boomers – the largest generation in the world history soon might be dethroned by the Generation Y or the so called „Millenials“. A major mistake for every business would be not to realize the different expectations that this multi-tasking and highly-educated generation brings to customer service. Therefore, the following infographic introduces the Generation Y and provides useful information about it.

The Millennials are born between 1980 and 2000 and it seems that they will be the most educated generation in US history. This infographic will show you the right engagement strategy for Generation Y. First of all, personalization and ease are essential. Next, be available and cut to the chase. Further, go social and incentivize the experience. Finally, Generation Y wants instant answers and via whichever touchpoints they choose.