Swansea is bracing itself for huge global attention as the city’s Premier League team takes to the Wembley stage this Sunday in the Capital One Cup final.

Swansea is bracing itself for huge global attention as the city’s Premier League team takes to the Wembley stage this Sunday in the Capital One Cup final.

Media cameras thronged at a Swansea City press conference, as reporters and cameramen from SBS ESPN, a 24-hour sports channel based in South Korea, filmed in the seaside city ahead of the Swans’ clash against Bradford.

The Korean team have been filming Swansea Castle and the city’s marina, Mumbles and Three Cliffs Bay among other locations for a major feature due to air on prime time TV in Korea this weekend to a potential audience of millions.

They also visited Liberty Stadium where South Korean international midfielder Ki Sung-Yueng plies his trade for the high-flying Swans.

The interest from a nation more than 5,000 miles away is worth courting – “Asian tiger” South Korea, which is one of the G20, has an economy which ranks 15th in the world for GDP and 12th in the world for purchasing power.

Many of its 49 million citizens are avid football fans and Manchester United’s Korean language TV channel alone regularly attracts four million viewers.

The Barclays Premier League is beamed across South Korea with the nation’s players revered as heroes. Park Ji-Sung, the former QPR and former Manchester Utd player, who was the first South Korean premiership player, has an entire room dedicated to him in his country’s National Football Museum.

And USA football fans will also take an interest in Swansea and possibly Cardiff next season when the CBS network televises the English Premier League in a $250m three-year deal.

This Sunday’s final is the first piece of domestic silverware up for grabs this season, with a place in next season's Europa League the winner’s incentive.

David Phillips, Swansea’s council leader, said: “It’s not just the whole of Swansea that’ll be right behind Michael Laudrup and his team on Sunday – many thousands of ex-pats originally from Swansea and Swansea City fans from Africa to Asia will be tuning in and keeping their fingers crossed for the Swans too.

“You can’t underestimate the popularity of football in countries like South Korea. Swansea is one of the only Premier League clubs with a South Korean international in their squad, and that means the club and the city’s profile there has never been higher.”

The South Korean broadcast featuring Swansea follows new a big poster showing the Swans team has been put up at a major shopping mall in Seoul’s Gangnam district – the same area made famous by pop star PSY last year. His song, Gangnam Style, was the most-watched video on YouTube in 2012, amassing an enormous 983 million views. The poster is being used to promote internet football game Fifa Online 3.

Sung-Yueng, 24, known as Ki, lives in a flat in Swansea Marina’s Meridian Quay tower.

On Sunday’s game, he said: “We have a chance to become the first team in Swansea City’s history to win a major trophy, and that adds even more incentive for us.

“We know how much it means to the supporters and we want to win the trophy for them.”

Ki has already appeared at Wembley, having played for South Korea at last year’s Olympics.

He is expecting a fully-charged atmosphere at the famous stadium as around 34,000 Swans fans will be cheering on Laudrup’s team.

The Swans can also count on Ki’s Korean following to lend their support.

He said: “I’ve had a lot of messages from fans in Korea wishing the team all the best on Sunday.

“They will all be watching the final on TV – they want to see us lift the trophy for the first time, so hopefully we can do that on Sunday.”