Demand for Apple TV+ originals is well above average

Los Angeles: October 31, 2019 – Leading
up to the highly anticipated debut of Apple TV+ this Friday,
November 1, Parrot Analytics is tracking pre-release demand
for the new streamer’s original series, including
See, For All Mankind, Dickinson and
The Morning Show. According to
pre-release demand data captured over the past seven days
(October 21-27, 2019), the company found that the upcoming
Apple TV+ shows are well ahead of the audience demand
average across all TV shows in the United States over the
same time period.

See and For All Mankind
are already attracting 11.7 and 11.1 times more demand
than the average TV show in the U.S. ahead of launch,
respectively. Dickinson has registered 3.3 times the
demand average whilst The Morning Show has managed
1.8 times the average in the U.S. over the past seven
days.

Parrot
Analytics also compared the pre-release U.S. and global
demand for Apple TV+’s four top series to that of other
hit streaming shows. For example, U.S. pre-release demand
for the Apple TV+ series is tracking well ahead of that of
Hulu’s first season of The Handmaid’s Tale in the
week leading up to their respective premieres.

In
its analysis, the company compared the average U.S. demand
over the period October 21-27, 2019 for the Apple TV+ series
to The Handmaid’s Tale season 1 demand over the
same seven day pre-premiere period (April 17-23,
2017).

By comparing the pre-release demand for
Apple TV+ series with the pre-release demand for the first
season of The Handmaid’s Tale prior to its release
(See chart 2), Parrot Analytics has found that in the United
States:

• See is 897% ahead of
The Handmaid’s Tale in the lead-up to its S1
premiere.• For All Mankind
is842% ahead of The Handmaid’s Tale in the lead-up
to its S1 premiere.• Dickinson
is 184% ahead of The Handmaid’s Tale in the lead-up
to its S1 premiere.• The Morning
Show is 54% ahead of The Handmaid’s Tale
in the lead-up to its S1 premiere.

Conversely, Parrot
Analytics also found that pre-release demand for The
Handmaid’s Tale in most international markets in the
five day period before it launched was well ahead of the
pre-release demand seen in the five day period leading up to
launch for the Apple TV+ series on a per capita basis.

“Based
on the demand that we are seeing, Apple TV+ promotion of the
series in the U.S. has put them in a position to succeed
domestically. However, they have to rapidly accelerate their
international marketing if they hope to be a key player in
the global Streaming Wars,” notes Courtney Williams, Head
of Partnerships, Parrot Analytics. “The advantage of
active and ongoing hardware penetration will be key
domestically and should provide the necessary foundation to
drive demand globally.”

For this overview, Parrot
Analytics also compared the pre-release demand for Apple TV+
originals over the 7-day period October 21-27, 2019, with
the pre-release demand for Netflix’s The Umbrella
Academy (February 5-11, 2019). Umbrella Academy
quickly became one of America’s most in-demand series
after it launched on February 15, 2019. Parrot Analytics has
found that For All Mankind‘s pre-release demand is
54% ahead of the pre-release demand for The Umbrella
Academy for the comparable seven day lead-up period.

About
Parrot Analytics

Parrot Analytics is the leading
global content demand analytics company for the
multi-platform TV business. With the world’s largest TV
audience demand datasets, the company currently tracks more
than 1.5B daily expressions of demand in over 100 languages
from 200+ countries to reveal the content consumers engage
with and watch the most across platforms. Parrot Analytics
is a trusted partner to some of the biggest media companies
and content creators in the world, helping them optimize
content workflows in real time. Partnering with companies
across the entire content supply chain, from agencies to
global direct-to-consumer platforms, Parrot Analytics helps
drive better production, distribution, acquisition and
marketing decisions, as well as increased subscriber growth
and retention. The company has offices in Los Angeles, New
York, London, Singapore, Mexico City, São Paulo and
Auckland. Connect with us on YouTube, LinkedIn and Twitter.
For more information, see
www.parrotanalytics.com.

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.

As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.

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