Audience intelligence

Know your audiences better with data intelligence.

In media, broadcast, or entertainment, your audience is your lifeline. Finding new audiences, extending reach, and establishing brand loyalty is your challenge. To be successful, you need a holistic view of your audience, across all channels, so you can understand your current audience and identify new segments.

Keep your audience in focus.

To start, you need to understand the makeup of your audience. The only way to get a complete understanding of how users interact with your brand is with an integrated solution that combines all your data sources in one place. This way, you can deliver targeted campaigns based on common characteristics. You can then discover new users that have similar characteristics to your best customers.

Adobe can help. Adobe Audience Manager collects all your user data to create unified audience profiles — so you can target the same people across email, social, and all digital content channels. It lets you combine data from both online and offline sources into a single, integrated profile to deliver personalized messages on every device. Use your most high-value audience segments to build larger, more engaged audiences with similar interests and behavior.

Attract the right audience. And keep them engaged.

You need to know how your audience interacts with your content and advertising, so you can create relevant experiences and quickly change course if something isn’t working. You need to build models based on past behavior to predict future success. To do this, you need an integrated solution that pulls all your insights together so you can significantly improve the user experience — driving engagement while increasing subscription conversions.

Get a detailed view of every user.

It’s important to get a comprehensive view of individual users, but you can’t combine personally identifiable information and anonymous data. You need a solution that allows you to identify people you can target across all your channels and platforms.

Adobe can help. With Adobe Experience Cloud Core Services, you can see a complete, ever-expanding view of each customer using authenticated and anonymous data. With access to a common profile across any Adobe solution, you can create more personal experiences.

Everything you need to find new audiences.

Adobe Experience Cloud gives you all the tools you need to get a better understanding of your audiences. Use data from your highest value profiles to find new audience segments with similar behaviors. Get a comprehensive view of your audiences wherever they engage. With Experience Cloud, you can deliver the right experience to every person, every time, on every device.

Why Adobe.

Media, broadcast, and entertainment companies need to form lasting, direct relationships with their audiences to monetize content through subscriptions and advertising. Adobe Experience Cloud allows media brands to deliver personalized, relevant, and real-time experiences across all established and emerging channels.

Pave your path to digital maturity.

Read Impact of Digital Transformation in the Media and Entertainment Sector to learn how top industry executives are thriving with digital.

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.