Watch Jack White’s Bulletproof ‘Lazaretto’ Video

Shattered glass, explosions, speeding cars, and a tattoo of the Third Man Records boss himself

Jack White keeps finding new, old ways to start the adrenaline pumping. The Nashville rock don’s new video for “Lazaretto,” the scorching first single from his upcoming album of the same name, has bulletholes, broken glass, speeding cars, raging bulls, skulls, and other time-worn signifiers from those movies some critic always blurbs as a “fast-paced thrill ride.” But as with the old-fashioned rock’n’roll and the country-twanged fiddle of the song itself, damned if those familiar pieces don’t fit together into something exhilarating. It helps that the Jonas & François-directed (Justice, Kanye West, Iggy Azalea) clip also brings White’s shadow to life, turns his Lazaretto cover photo into a tattoo (see below), and, like — spoiler alert — blows up the man’s guitar. “Incendiary,” yes. But also incendiary.

The seven-inch single comes backed with a non-album cover of Elvis Presley’s “Power of My Life.” The digital version of “Lazeretto” is already out, and live versions of both songs were pressed on Record Store Day as part of White’s “World’s Fastest Released Record” project. But of course, White’s Third Man Records says the studio versions are best heard on vinyl, and the 45RPM record comes with artwork that extends the viusal theme from the singles accompanying 2012’s Blunderbuss. Pre-order the single, due out June 9, here.

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