The visual perception of the web resource plays a very important role. A tasteful design of the website serves in the first place as a company image. It also shows the attitude of a company towards potential clients. In case the website is attractive, users visiting it will spend more time learning the information provided there.

Fancy, original and user-friendly design of the website clearly demonstrates that the company is interested in close attention and appreciation for its products and services by the website visitors.

It is essential that design creation is carried out based on contemporary design decisions, which are able not just make the website look stylish, but turn it into a powerful tool for the attraction of target audience.

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Site support or administration is one of the most important factors for effective business development and providing leading positions in the issuance of search engines.

Distribution - is a means of mass communication, as well as group communication and distribution of advertising. Newsletter is a kind of internet marketing. Automated sms or email distribution of messages to a group of recipients is an effective tool for promoting goods and services.

Web-design - is a branch of web development and a kind of design concept. The main task of web-design is to design user web-interfaces for sites and applications.

Web development is the creation of a website or web application. Web development consists of web design processes, page layout, programming for the web on the client and server side, as well as configuring the web server. The founder of web-development, as well as the creator of the world's first web-site (August 6, 1991) is the British inventor and scientist Sir Timothy John Berners-Lee.

Contextual advertising - is a kind of Internet advertising in which an advertisement is displayed in accordance with the contextual content of the Internet page. The creation of contextual advertising dates back to 1997.

SEO-copywriting - is the creation or editing of texts for web-sites, which are most convenient for the perception of the Internet by users and search robots. In the texts must be present keywords that contribute to the increase of the entire site in the search engines for certain targeted key queries.

Adaptive site - is a web-resource, the design of web-pages of which ensures the correct display of the site on various devices connected to the Internet. Adaptive web-site design allows them to dynamically adjust to the specified browser window sizes. For the first time, the concept of responsive web-design was introduced in May 2010 by designer-designer Ethan Marcott.

Search engine optimization (SEO) - is a measure aimed at internal and external optimization necessary to enhance the position of a web site in the results of issuing search engines for certain user requests, in order to increase network traffic (for information resources) and attract potential customers (for commercial resources ) and also the subsequent monetization of the received traffic.

Marketing in social networks (SMM) - is a process that allows users to attract the attention of Internet users through social networks. In this case, social networks act as channels for promoting all kinds of goods, services, as well as solving various business problems.