Gavin And Stacey Airport on the way?

The Bafta-winning cult BBC TV comedy that put south Wales on the map is one of the names flying around the boardroom, along with the Dame Shirley Bassey Gateway.

Actress Catherine Zeta-Jones is another star from the valleys that is being considered.

Cardiff wants to ape the success of Liverpool, which has seen tourist figures double since Speke airport was renamed after the late Beatle John Lennon.

The new name will be decided by the airport’s marketing team along with their partners and major stakeholders.

Cardiff-based advertising executive Jason Gill called for the name to have gravitas.

He said: ‘I would like to see the late Richard Burton or Roald Dahl be considered. I hope they don’t succumb to the current celebrity-craved popcorn culture and choose someone like Zeta-Jones or Shirley Bassey.’

Cardiff airport’s marketing manager Cassie Munton said: ‘I can’t imagine the decision going to a public vote as we have to take this very seriously.’