Posts for March 2015 archives

After completing the first day of the used branded items photo shoot for Pwetty4U, I returned to complete the following shoot for their used clothing using the amazingly wonderful Magic Mannequin! This invisible ghost-style shoot using a patented European technology has totally revolutionise the way fashion photography is done without people.
The ghost mannequin style adds volume and depth to a particular piece of apparel to give form, shape and texture. This best communicates the product's physical characteristics and appeal.

Just when I thought the last commercial shoot for The British International School KL was a pretty tough challenge, I was called in on a moment's notice to develop a new set of group shots again.
This time, it was the photographing of numerous groups of students for both the sports and music categories that would be printed really large to be hung on the wall (ranging from smallest A4 to largest A1!).

The most recent pack shot photography on white background (acrylic) has proven to be a mere warm up to what was to come.
Within weeks, I was engaged for something far more interesting and exciting; doing pack shot photography of used branded items for a local e-commerce website.

It's been awhile since I've done any product pack shot photography. This round, Sun Ten Pharmaceuticals called me up for a session at their office in TTDI.
I had to lug all my equipment including a white acrylic surface and setup in a rather small room. Space limitations aside, it was still a manageable shoot of roughly 55 items over a full day.

Improving glycaemic control for people with diabetes can be a convenient, once-a-day routine with the launch of JANUMET® XR tablets in Malaysia.
I was present at KL Hilton to cover this launch event of JANUMET® XR officiated by Prof Chan Siew Pheng and Dr Zanariah Hussein. The event lasted for about 3 hours which ended with a short Q & A session between the media and doctors.