The first bar was made in 2012 for the Manhattan location and was part of the club's $10 million renovation.

Designed by renowned architect Jeffrey Beers, the Flat Iron location set the standard for Jay Z's 40/40 empire.

"Being a New York company, it was wonderful being able to participate in this project. We're so proud to have contributed this beautiful bar in such an iconic location and to have collaborated with some of the most innovative people in the industry."

-Karen Atta

In 2013 we were approached to make a second bar for the Barclay's Center.

At the Manhattan location, the bar is square with rounded corners, but to accommodate the layout of the Barclay's, the bar was condensed and made more angular. The dramatic shape of the bar also plays into the experience of being at the Barclay's Center where patrons would be watching exciting live events.

In 2014, Jay Z brought his 40/40 Club to the world's busiest airport with the opening the swanky bar's third location at the Hartsfield-Jackson Atlanta International Airport. The goal was to have the bar impart the same feeling as the regular 40/40 Clubs, even though it was being executed on a much smaller scale.