Jim Sterne’s Blog

Customers' bots and agents will work on their behalf Pardon me, Sir. Yes, Jeeves? The Air Bag light is now lit. Yeah, I saw that. What’s that about? Of the 63 things that could be wrong, the most common is a misconnection in the wiring harness. It will cost $150 for a...

Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some models...

Marketing Book Podcast host Douglas Burdett interviews Jim Sterne The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980,...

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I have studied emotional intelligence as a hobby for a long time. Until recently, I believed emotional intelligence to remain one of the core advantages of us humans after artificial intelligence has taken over all tasks requiring memorization and logic. During the...

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey. The study, from Purch, revealed nearly three quarters (74%) of UK marketing...

Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly four...

Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may have a bigger impact than anything marketers...

AI alters what people do, and 'this leads to some difficult change-management issues' Every executive today will tell you that artificial intelligence comes up in almost every business conversation, whatever the venue or occasion. Some are embracing it whole...

Artificial Intelligence (AI) and Machine Learning (ML) are some of the hottest topics right now. The term “AI” is thrown around casually every day. You hear aspiring developers saying they want to learn AI. You also hear executives saying they want to implement AI in...

by Brian Solis is a digital analyst, speaker and the author of X: Where Business Meets Design Remember when traditional marketing was overwhelmingly successful? Neither do I. In an era of great innovation, marketing still largely operates with legacy mindsets and...

Companies that often deal with customer queries need to pay attention to their customer service. When a customer has a question to ask, the company should ensure they have multiple channels available for the customer to get a hold of a customer service agent to...

It's said that 'great stories happen to those who can tell them,' and in today's ever-evolving world of marketing, this definitely seems very apt. Globalisation has brought about greater competition. Today, consumers have more choices for buying/ purchasing than...

I remember grumbling, “Good lord this is a waste of time,” in 1992 while I was working on an AI application for lip-reading. The grumble escaped my lips because I felt like I was spending half my time inputting data cleanly into the video processing neural network....

The trope “there’s an app for that” is quickly becoming “there’s an AI for that.” Want to assess the narrative quality of a story? Disney’s got an AI for that. Got a shortage of doctors but still need to treat patients? IBM Watson prescribes the same treatment plan as...

Automating machine learning will make the technology more accessible to non–AI experts. At first blush, Scot Barton might not seem like an AI pioneer. He isn’t building self-driving cars or teaching computers to thrash humans at computer games. But within his role at...