$695 (Or $395 Upgrade)

Maptitude Mapping Software

Political Campaigning with Maptitude Political Campaign Software

Maptitude can meet the needs of candidates running for office at all
levels of government. It provides you with easy-to-use mapping software
and the latest and most detailed Census data for your constituency. With
Maptitude, you can fine-tune your campaign strategy and efficiently
deploy resources and volunteers.

Understand your constituency

Maptitude, with the free U.S. Country Package, includes the
up-to-date demographic data from the Census and American
Community Survey down to the Census Tract level*. The
demographic data contains scores of attributes detailing
population, age, race, gender, income, and housing that you can
use to create informative maps that reveal important demographic
patterns within your constituency.

Add voters to your maps

Obtain the latest voter file from your political party or
county election office and use the sophisticated geocoding tools
in Maptitude to add the voters to your map. You can then target
the set of voters you want based on their party, voting history,
or any other attribute in the voter file. You
can also target voters based on where they live and what you
know about the underlying Census demographics.

Map events and supporters

Add scheduled
events to your map, and analyze coverage and timing. Add your
supporters to the map so that you can identify the voters and
supporters near each event and create contact lists. Schedule
new events based on where your supporters are clustered.

Map yard signs

Create a geographic layer of yard signs to
verify that you have good area coverage. Identify and contact
supporters who live in neighborhoods requiring additional yard
signs or who live along busy streets.

Design Neighborhood Walks

Design efficient neighborhood walks that minimize walk time
and maximize exposure to prospective voters. For each walk,
print a map showing the route and voters to be visited and print
detailed walking directions.

Get voters and supplies to polling places on election day

Locate voters
requiring a ride to their polling place on the map. Assign
volunteers to pick them up at their house and drive them to
their polling place using a clearly annotated map and voter
list. Minimize travel time spent by staff delivering political
supplies and refreshments to polling places.