Nikon 1 Series

The Nikon 1 Series a the next generation of Digital Camera from Nikon.

The system has been call '1' because the Nikon 1 interchangeable lens camera system is the first of its kind.

It has been built from the ground up and Nikon’s engineers didn’t use existing technology. They went back to the drawing board and re-imagined how cameras are designed.

Driven by the challenge to create a camera that could fuse still photography and movies, they created a game-changing device. A camera that manipulates light — and thanks to its pre-post capture technology — time.

The first Nikon camera released in 1948 was called the Nikon I. But the new Nikon 1 is a camera from the future.