CEOS

5 years ago

Tim Cook Makes His Mark on Apple

Chris Hondros / Getty Images

How is life at Apple after Steve Jobs? According to The Wall Street Journal,CEO Tim Cook is taking small steps to distinguish himself from his predecessor. Cook has started a new program for Apple to match its employees’ charitable giving for up to $10,000 per employee each year. He communicates more with employees, sending companywide emails addressed to the “Team,” and he is paying attention to administrative matters like promotions and reporting structures that never interested Jobs.