Name Name

SEARCH

British green marketing company takes earth art into the commercial realm.

For Curb, the British marketing agency that makes ads out of natural earth elements, the medium is most definitely the message. And with every brand and their mother dying to be thought of as environmental advocates, it also seems like pretty good business strategy. The company, a perennial SHFT fave, is positioned as the "world's first natural media company". The Curb portfolio......read more

The philosophy behind a conventional swimming pool is to kill everything in the water without killing the swimmer. For example, I learned recently that they treat the water in my local public pool with sodium hypochlorite, more commonly known as bleach. Bleach is a substance I've come to understand I should avoid contact with, so swimming in it seems...counterintuitive. Thankfully, the......read more

In the first installation of SHFT's Eat LACMA series, Fallen Fruit gifts mandarin orange trees to spread a community of food and culture.

A collaboration between LACMA and Fallen Fruit, Eat LACMA is a year-long investigation into food, art, culture and politics. The idea of the project is to promote a greater sense of community and culture by re-invigorating the relationship between people and food. It also seeks to highlight the idea of sustainability and bring it to the widest group of people possible. We showed up with cameras......read more

Handcrafted according to ancient Japanese tradition, Kishu Binchotan charcoal originates from the Holm tree, a hard oak that grows in the forests of Kishu. Through a signature heating and cooling process, Binchotan charcoal gains chemical absorption properties, making it is an amazing method of water purification that's been used for hundreds of years.
Placed into a jug of water, the......read more

Country moves to make natural-gas fired plants the new clean-power standard.

The Canadian Minister of the Environment has announced that coal burning power plants must drastically cut emissions or face closure by 2025. The pronouncement signals a national shift towards more efficient, less polluting natural gas plants. The measure is expected to reduce Canadian emissions by approximately 15 megatonnes, which equates to taking 3.2 million vehicles off the road. The exact......read more

In light of the Gulf oil spill, many citizens are becoming increasingly distrustful of energy companies and the methods they employ. In a very positive step, Range Resources has decided to voluntarily disclose the chemicals that it uses in order to break through sediment and acquire natural gas. The decision comes under mounting concern from citizens who live near the natural gas extraction......read more

Temporary ban will give the state time to address environmental concerns.

This week, the New York State Assembly approved a temporary moratorium on the controversial natural gas exploration technique known as "fracking." Combining hydraulic fracturing with horizontal drilling, fracking uses large quantities of water and chemicals to blast through the earth's surface and uncover natural gas reserves. The moratorium is aimed at the Marcellus Shale field,......read more

New research suggests that the footprint of natural gas development is worse than coal.

Natural gas is hailed by proponents as the crucial link between dirty fossil fuels and renewable power. But two new studies, to be published this week, suggest that natural gas development may be doing more to warm the planet than burning coal.
The research reports, discussed in an NYT article by Tom Zeller Jr., say that newly developed techniques for tapping natural gas reserves — such as......read more

It may burn cleaner than coal, but natural gas may be worse for the climate, says study

Advocates of natural gas development like to tout the fuel's environmental benefits. They argue that it burns cleaner than coal, with significantly fewer emissions. Which is true. But according to new research, switching from coal to natural gas won't do much to curb cimate change. Why? Methane leaks.
Methane leaks from pipelines and wellheads are a reality of natural gas production.......read more

The huge, belching smokestacks of electric power plants have long symbolized air pollution woes. But a shift is under way: More and more electric plants around the nation are being fueled by natural gas, which is far cleaner than coal, the traditional fuel.
The most optimistic projections describe an abundant domestic energy source that will create enormous numbers of jobs and lead to cleaner......read more