This role would suit a very hands on, organised and analytical person who has extensive experience in lead generation/nurturing, and managing the overall marketing strategy within a B2B Tech environment. Ideally, the successful candidate will have proven experience with website transformation (WordPress), SEO and programmatic.

Your role:

* Drive lead generation

* Devise creative strategies and techniques to drive sign ups/ new leads based on their target personas and verticals
* Utilising the right mix or paid (e.g SEM, PPC, content syndication) and owned media (website, SEO, social) to drive growth

* Nurture and upsell existing opportunities

* Create automation programs using Pardot to drive existing opportunities to convert
* Work closely with sales team to monitor inbound lead handover/ reporting and support with messaging and communications strategy