Tags: Email Newsletters

After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer.

In the news this week, the New York Times is eliminating a layer of editorial oversight, including its Public Editor job, leading to an outcry among critics. The Times also announced its smashing success with email newsletters.

When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups.

E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.

In the news this week, Twitter is exploring a potential sale, but Google, Apple and Disney might not be suitors anymore. Google unveils new Pixel phones, a smart speaker and VR gear — but artificial intelligence is the key to the new hardware.