Lovely Package

Curating the very best packaging design

“Alcoholidays” is One Trick Pony’s annual self-promotion that celebrates awesome clients and hard work with a little hard liquor. For this year’s Alcoholidays we sent clients bottles of tequila packaged, rather – concealed, in a hollowed out wooden log. Each bottle of tequila came complete with a custom label and shot glass, both made of wood, with design and instructions burnt into them. Clients opened the log packaging to reveal this year’s theme YULE LOGIN – as in you’ll read the instructions on the bottle’s label, then YULE LOGIN to our mobile site to find all your favorite ponies ready to toast to The Alcoholidays on Facebook and Twitter. Each client received a personalized password and could also create their own toast. Check it out at yulelogin.com.”

The day started out with 200 entires from around the world, and over the course of 10 hours we culled that down to 12 In-book awards and 4 Nominations. The Nominations were then voted on to decide if they would receive the industry’s coveted Yellow Pencil. The quality of work was very impressive, and the judging was not an easy task. As judges, we agreed, disagreed, and debated, but in the end we all felt that the work awarded was indeed the best of the bunch.

Check out the winning work below, and also be sure to watch the live telecast tomorrow at 7:00pm (BST) to see who will walk away with a Yellow Pencil.

“Evil Twin/Omnipollo Russian Roulette is a collaborative effort between Swedish brewery Omnipollo and Danish brewery Evil Twin. Instead of doing a collaboration beer which is quite common these days, we choose to brew a beer each – a dark and a light one – and seal them in identical packages. For this project, Karl Grandin and Martin Justesen managed to merge the two company identities avoiding a collision and creating an expression with is forceful yet respectful. Bust a cap and face your destiny.”

“The brief was to redesign Tesco’s range of fresh cream that covered over 30 lines. The existing design focused on serving suggestions. Whilst inspirational, this made the range very difficult to shop the specific cream type.

The idea behind the new design was to create a quality seal that takes cues from old fashioned dairy cream pots. Bold typography is used to highlight the cream type, this is supported by strong colour coding of the seal that follows sector language. This strong simple idea was able to adapt across the various pot sizes and lids. The design also worked well when applied across range extensions such as Soured Cream and Crème Fraiche. The new design achieves a consistent look across the range, a strong shelf presence and succeeds in making the range much easier to shop.”

“By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable visual equity for the brand, giving it standout and charisma on shelf.

Known for its unrefined sugars, the new design celebrates the quality of the product inside the pack, inspired by the vibrancy of its Mauritian origins. The decorative ‘Bs’ then portray the personality of each individual product, in a charming and charismatic way.”

“A custom screen-printed whiskey bottle box with some old western flair was crafted as a personal thank you gift for select clients of the motion graphics company JustinMcClure.tv. A small tag was printed to accompany the whiskey bottle, leaving a place for a handwritten thank you message. All materials were printed by hand using a 305 mesh screen to ensure that all the details came through accurately on both the box and the tag.”

“X-Doria is an international electronic accessories brand. They came to us in need of a complete brand overhaul including a new vision for the brand, redesigning the logo, designing a new packaging system and a shiny new website. With competitors like Incase and Griffin, we had to make sure their packaging turned heads without alienating them from the market. Careful consideration was also given to the logo, making sure it would work well across all applications like embossing, stamping and embroidery.”

“MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring.

The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising. Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.”