We were tasked with redesigning the bottle and packaging. But the complexities of hot filling PET bottles, and the resulting panelling issues as the pack collapses on cooling, meant that structural integrity was key to the new design. Hot filled packs are mostly engineered solutions that pay little attention to a brand’s aesthetic aspirations.

We worked tirelessly to push these constraints and deliver a pack that performs brilliantly from a technical perspective but also delivers a more powerful and athletic looking bottle that encapsulates the brand’s values.

The resulting bottle introduced waisting to make it less chunky and more grab-able, while the overinflated styling gives the pack a real feeling of a rugged on-the-go, enjoy anywhere drink.