Marketing healthcare professionals: engage early and speak language of NHS

05 November 2012

Sound advice for marketing professionals in healthcare sector...

5 November 2012

This morning, marketing and marketing procurement professionals from the healthcare/pharmaceutical sector were told that they must try to understand the priorities of the NHS if they want to foster more profitable relationships, which will ultimately contribute to improving the health of the nation.

‘Partnership in Practice’, an event held by ISBA, Bray Leino Healthcare, Grapevine and Red Door Communications, gave attendees the opportunity to hear from expert speakers practical guidance on identifying and maximising partnership opportunities with Clinical Commissioning Groups and how to use localisation techniques to enhance marketing communications.

Commenting after his presentation (Opportunities for Excellence – A changing NHS), Jon Develing, NHS Commissioning Board, North of England Regional Director of Operations and Delivery, said:

“The main thing pharma companies looking to engage with the NHS need to do is make sure their products are aligned with its principles. That means speaking the right language, knowing who to have that conversation with and making an effort to understand the key priorities of the NHS. And then engaging early enough in the spirit of whole system change; ultimately this will help patients stay healthier for longer.”

ISBA’s Traci Dunne helped manage the event. She said:

"Today's event is a good example of healthcare professionals and their suppliers sharing a greater understanding towards mutually beneficial working relationships. There is a role for ISBA to highlight the benefits of good collaboration between pharma and the healthcare infrastructure to help other companies considering similar activities realise the potential benefits. "

ENDS

Notes for editors

‘Partnership in Practice’ took place on 5th November 2012 / 9.30 @ One Alfred Place, London WC1E 7EB