Saving Face

We have this friend who is starting a new business, and we’re trying to help her coin some fresh verbiage. It’s hard. Why does the pressure point seem so different, when it’s not your own venture?

Moreover, when did freetime become a thing of the past? We don’t have time to do the research, nor money to meet the experts. All we can do is put some words on paper, quote a couple of good websites and tell her, “Good luck.”