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Digital Marketing Program Manager

The Digital Marketing Program Manager will be responsible for collaborating with marketing leaders to plan and execute campaigns through the website, email, social, SEO, and syndication channels (among others) in order to build brand awareness, drive customer retention, and generate leads to support the sales team. This individual will also be in charge of campaign and website reporting and be responsible for using data in order to regularly optimize campaigns and boost results.

Qualifications
• Bachelor's degree, with specific training and experience in related field
• Minimum of 5-7 years experience in digital marketing
• Background in marketing automation, web and digital analytics preferred
• Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
• Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization
• Strong user experience/design sense, interest in marketing and customer engagement
• Expertise in MS Office Suite (e.g., Word, Excel, PowerPoint)
• Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)
• Experience with marketing automation tools, lead scoring a plus (e.g., Marketo, HubSpot, Pardot, etc.)
• Collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things