2009–present: Femina Miss India and Miss World 09

Pooja Chopra was crowned with the 2009 Femina Miss India East title
on February 17, 2009, in Kolkata. She also won Miss Perfect 10, Miss
Catwalk, Miss Beautiful Smile, Talwarkars Best Body and Nakshatra Miss
Sparkling Beauty, thus gaining direct entry into the top ten finalists
of the Femina Miss India 2009. On April 5, 2009 Pooja Chopra was crowned
the Pantaloons Femina Miss India-World 2009.
Chopra sprained her ankle while running down a flight of stairs one
week prior to the Miss World final on December 12, 2009. Doctors advised
her 3 weeks complete bed-rest, but she continued with the competition.
Chair of the Miss World Organization Julia Morley suggested that Pooja drop out of the dance round,[6] and so she took only a few steps before being allowed to stop. She finished as one of the top sixteen finalists.
On December 12, 2009, she won the "Beauty With a Purpose" title at
Miss World 2009 based on her charitable work in the India "Nanhi Kali"
project.[7][8] She won US$10,000 for her "Nanhi Kali" project which helps small girls fight poverty.[6]
During her reign she endorsed brands such as Tata Docomo,[9] Bajaj Allainz,[10] Richfeel,[11] Body and Soul, Roots Comb, Evolve Med Spa,[12] and Juvederm Voluma[13] On April 30, 2010 Pooja crowned her successor Manasvi Mamgai as the next Miss India World.
Pooja was also featured in Times 50 most beautiful women at No. 28, the list features India's most beautiful faces.[14]