Having to decide whether your product, service, or company needs a rebrand is exhilarating and terrifying at the same time.

As on one hand, it’s exciting to identify that the leadership of your company understands the value of branding and brand management.

The other side of the coin, rebranding can be a massive undertaking.

This phase extends even for small companies, and without approaching your rebrand strategically, your business might runs a significant risk of losing a lot of time, money, and market share.

As Simpaul Design, we’ve redesigned our agency website to better serve our audience with a simplified visual design language and a strong emphasis on how we approach branding, digital design, and content creation.

Since the inception, we’ve focused on helping organizations, companies, and brands to connect with their consumers by positioning them at their niche segment and being inclusive for improved customer experience.

We’ve been able to adapt to new challenges and evolving trends and focus on creating a human-centered experience for our trusted brands.

Over the past year, we have brainstormed on how we could simplify and serve our clients best having in mind the changing needs.

That’s why we’ve spent the last few months rethinking how we can better serve our clients’ changing needs.

Today we mark the launch of our new agency website, focused on better communicating basically who we are, what we do, and why we do it.

We’ve elaborated our core services and provided a context into the strategy, process, and the drive from passion on the work we do.

Our emphasis has been on having a direct messaging, and visual design with a stronger focus on simplicity and having an interactive design in bringing the site to life.

The passion for strategy and design in the work that we create this has been defined in the content our new site serves up.

We incorporated a detailed service page to help you understand how we approach each project while providing relevant case studies and related clients.

For each job opening in our agency, we have a careers page that has detailed overviews. So you can learn more about what it takes to create and make it simple with us by becoming part of our team.

Share with us your thought in the inbox. We’re looking forward to sharing more work, and news in the near future. Keep checking back for more site updates and project launch announcements.

I’m Paul Simiyu the founder of Simpaul Design. I’m a graphic designer specialized in logo design & brand identity design. I enjoy empowering clients with the means to reach their goals through the strengths of branding and by crafting creative solutions to thrive in the market.