A lot of brands are using digitally-savvy, integrated smart social campaigns to create fun and unique experiences with fans. Here are the top six summer campaigns of 2015 including Target, HomeAway, Kendra Scott, and more.

We created the 2015 Holiday Lookbook to inspire marketers with innovative ideas to enhance campaigns by thinking social first. As the creative lead on this project, I thought I’d share a little bit about my process making Pineville, the tiny town where we set our scene.

Right now your brand is probably nailing down your holiday campaigns, from offers, to creative, to paid strategy. There is no better time than now to also put together your social care plan for the season.

The proliferation of portable, connected devices is enabling growth in viewer participation & interaction around shows and movies. Learn how to get the most out of social conversations to raise awareness and WOM for your TV programs

On July 1st, The White House announced that visitors on the White House Tour can now share their tour experience on social media. But how many people actually posted about their White House experiences since the ban was lifted? And what can we learn from the White House’s big move?

The Supreme Court’s decision on Friday to legalize gay marriage was marked by an outpouring of hope and celebration across the US and the social platforms that bind us. Even companies that tend to stay out of political conversations were emboldened and proud to enter into the discussion.