Description

Description

"The US beauty industry is expected to garner sales in the range of $57 billion this year. Common themes and trends across the industry include inclusivity to address America’s diversification, clean beauty (products sans suspected toxic ingredients), simplification of beauty routines, the integration of physical and digital channels, personalization in all forms and emerging technologies."

– Diana Smith, Associate Director - Retail & Apparel

This report examines the following issues:

Market is growing, but may be impeding its own potential

Heavy competition for a piece of the pie

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Overview

What you need to know

Definition

Executive Summary

The issues

Market is growing, but may be impeding its own potential

Heavy competition for a piece of the pie

Figure 1: Retailers shopped primarily, June 2018

The opportunities

Define what inclusivity means

Capitalize on the store experience, but encourage more cross-channel shopping

Figure 2: Method of shopping, by generation, June 2018

Go beyond free to value-add

Devise strong social media and influencer strategies

What it means

The Market – What You Need to Know

Slow gains expected

Some troubled segments impede overall growth

Population growing and diversifying

Interest in health and wellness spills over to beauty

Market Size and Forecast

Inching up, one year at a time

Figure 3: Total US retail sales and fan chart forecast of beauty products, at current prices, 2013-23

Figure 4: Total US retail sales and forecast of beauty products, at current prices, 2013-23

Market Breakdown

Share leaders

Color cosmetics maintains stronghold

Fast-growing categories

Strong economy boosts smaller, discretionary categories

Facing challenges

Concerns about nail damage and a general orientation towards lower-priced products impedes growth of struggling sectors

Figure 5: Total US retail sales of beauty products, by segment, at current prices, 2016 and 2018

Vast majority of purchases occur outside of grocery and drug channels

Figure 6: Total US retail sales of beauty products, by channel, at current prices, 2016 and 2018

Market Factors

Women 35-44 represent a key target segment; men still important contributors

Figure 7: Level of involvement, by gender and age, June 2018

Country’s diversification shapes the beauty market’s future

Consumers more mindful of their health and wellness, leading to a “clean beauty” phenomenon

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.