Advance Publicationshttp://www.adweek.com/taxonomy/term/5832/all
enCondé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Contenthttp://www.adweek.com/news/press/cond-nast-connecting-media-consumption-and-purchase-data-improve-branded-content-172091
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/conde-nast-spire-hed-2016.png"> <p>
Like many of its peers in the media space, Cond&eacute; Nast is delving deeper into the data game.&nbsp;Today, the publisher is announcing the launch of Cond&eacute; Nast Spire, a new division that will focus on finding links between consumers&#39; purchasing activity and their content consumption by connecting Cond&eacute;&#39;s own first-party behavioral data&mdash;it collects more than 1 trillion new data points every month, according to the company&mdash;with insights from 1010data (which was <a href="http://blogs.wsj.com/venturecapital/2015/08/03/in-big-data-deal-advancenewhouse-acquires-1010data-for-500m/" target="_blank">acquired</a> in a $500 million deal last August by Advance/Newhouse, an affiliate of Cond&eacute; Nast parent company Advance Publications).</p>
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Spire will use the data to &quot;build highly accurate microsegments focused on advertisers&#39; business goals,&quot; per the company, as well as create custom content that&#39;s likelier to resonate with those consumer segments. All of the intelligence gathered during campaigns will be provided to Spire clients so they can be used for various marketing purposes.</p>
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&quot;This unique combination of our extensive first-party data and 1010data&#39;s purchase data gives us the ability to optimize campaigns in real time and on a highly personalized level,&quot; said Cond&eacute; Nast chief digital officer Fred Santarpia in a statement. Added CMO and president of Cond&eacute; Nast Media Group Edward Menicheschi, &quot;We are again moving the industry forward by giving our advertising partners the ability to optimize campaigns in real time through the strategic use of our extensive data capabilities.&quot;</p>
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In the announcement, Cond&eacute; Nast also revealed some of the findings determined by early beta testing of Spire. Among electronics customers, for example, people who consumed more humor, design and political videos were likelier to buy computers, and when provided with recommendations and reviews, made their computer purchases 25 percent sooner. In addition, among &quot;big beauty spenders,&quot; consumers under 25 were found to be more engaged with content about spas and travel, while those over age 25 were more engaged with culture and celebrity content.</p>
The Press1010dataAdvance PublicationsConde NastdataEdward MenicheschiFred SantarpiaMon, 20 Jun 2016 13:00:01 +0000172091 at http://www.adweek.com600 Employees Will Be Laid Off at 'Times-Picayune,' Alabama newspapershttp://www.adweek.com/news/press/600-employees-will-be-laid-times-picayune-alabama-newspapers-141102
Emma Bazilian<p>
There&#39;s more bad news in store for the New Orleans <em>Times-Picayune</em>, which recently announced plans to cut its daily publishing schedule to just three days a week and shift most of its coverage to the Web: Publisher Advance Publications said that 200 employees <a href="http://www.nola.com/business/index.ssf/2012/06/times-picayune_employees_to_le.html" target="_blank">will lose their jobs</a> at the newspaper, including nearly half of all existing newsroom staffers. Additionally, 400 employees will be laid off at Alabama newspapers&nbsp;<em>The Birmingham News</em>, the Mobile<em> Press-Register</em> and&nbsp;<em>The Huntsville Times</em>.</p>
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At one-on-one meetings with managers yesterday, employees were either told that they would be laid off, effective Sept. 30, or were offered a job with one of two new companies: the Nola Media Group, which will oversee news coverage at the revamped <em>Times-Picayune</em>, or Advance Central Services Louisiana, which will publish and distribute the newspaper.</p>
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On the <em>Times-Picayune </em>website, editor Jim Amoss posted a <a href="http://www.poynter.org/latest-news/mediawire/177032/times-picayune-tells-readers-this-is-a-difficult-week-at-our-paper/" target="_blank">video statement </a>explaining the need for layoffs in the face of economic challenges and the necessity of shifting news coverage to a digital platform. &ldquo;This is a difficult week at our paper&mdash;we&rsquo;ve had to let go of some wonderful employees,&rdquo; he said, adding that the Nola Media Group also plans to hire new staff to &ldquo;increase our coverage of areas we know are important to our readers.&rdquo;</p>
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Meanwhile, the <em>Wall Street Journal </em>reported yesterday that the <em>Times-Picayune</em> Citizens&#39; Group, a campaign comprised of more than 100 local leaders and big names like NPR&rsquo;s Cokie Roberts, has been <a href="http://online.wsj.com/article/SB10001424052702303444204577460742141160020.html" target="_blank">trying to persuade </a>Advance to keep the newspaper&rsquo;s daily schedule, or to at least publish print or digital supplements in addition to the three weekly papers. In cutting the <em>Times-Picayune&#39;s&nbsp;</em>distribution schedule, New Orleans will become the largest U.S. city without a daily newspaper.</p>
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The Citizens&#39; Group was also reportedly looking into bringing in a national competitor to start another daily newspaper in New Orleans, locally creating its own alternative newspaper, or finding a buyer for the<em>&nbsp;Times-Picayune</em>, although an executive at Advance (which is owned by the Newhouse family) told the <em>WSJ</em> that the company has no plans to sell the property.</p>
The PressAdvance PublicationsNew OrleansNewspapersTimes-PicayuneWed, 13 Jun 2012 16:46:40 +0000141102 at http://www.adweek.comAdvance's M&A Man Builds Out Teamhttp://www.adweek.com/news/advertising-branding/advances-ma-man-builds-out-team-140856
Lucia Moses<p>
Advance Publications&rsquo; M&amp;A man Andrew Siegel has made his first big hire, signaling the company is going to get more serious about acquisitions in the months ahead.</p>
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<a href="http://www.adweek.com/news/advertising-branding/cond-nast-parent-installs-siegel-svp-strategy-104012">Siegel was hired from Yahoo</a> a year and a half ago to be Advance&rsquo;s first-ever svp of strategy and corporate development. It was a big departure for a company whose business is steeped in traditional print media like its glossy Cond&eacute; Nast magazines and cable TV but which is <a href="http://www.adweek.com/news/press/cond-nast-continues-corporate-hiring-adds-brand-exec-138480">trying to diversify its revenue</a>. His position is unusual in that he has no operating role but reports directly to the Newhouse family that runs the company, leaving some at 4 Times Square wondering what exactly he&rsquo;s up to.</p>
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His first senior hire, Muriel Malka, who was named head of M&amp;A, has a background in both media and deal-making, having served in strategy and development and M&amp;A roles at NBCUniversal and Merrill Lynch.</p>
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&ldquo;It signals that we&rsquo;re continuing to be active in investing in companies that are participating in the change that media is undergoing and acquiring tuck-ins for operating businesses and new standalone businesses,&rdquo; Siegel said of Malka&rsquo;s hire.</p>
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Siegel has spent only 15 percent of the $500 million war chest he started with, money that came from Advance&rsquo;s sale of stock in Discovery Holdings. The deals so far signal Advance is looking to learn more about changing shopping habits, e-commerce, new forms of advertising and online business models.</p>
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So far, Siegel has directed small investments in such startups like Visible Measures, an online ad platform; and fashion e-tailer Moda Operandi.</p>
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He was also involved in the purchase of <a href="http://paidcontent.org/2012/04/11/conde-nast-starts-clipping-recipes-with-ziplist-buy/" target="_blank">ZipList</a>, an online recipe box that fit with Epicurious; and <a href="http://techcrunch.com/2011/08/23/reddit-acquires-redditgifts/" target="_blank">Reddit Gifts</a>, an online gift exchange that became part of social news site Reddit. The biggest deal so far he was involved in was the purchase by Fairchild Fashion Media of <a href="http://www.wwd.com/media-news/digital/ffm-acquires-blogger-network-5908816" target="_blank">Fashion Networks International</a>, a blog network best known for NowManifest.</p>
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While Siegel has stayed under the radar, he emphasized that the deals he&rsquo;s directing aren&rsquo;t funds being spent in a vacuum. Advance plans to host a portfolio day in the fourth quarter, a chance for its legacy businesses and portfolio companies to learn about each other. There was a similar event some months ago where Cond&eacute; Nast&rsquo;s magazines got to meet with a variety of (non-portfolio) online fashion startups.</p>
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&ldquo;You can be assured that we&rsquo;re benefiting from the companies we invest in,&rdquo; Siegel said.<br />
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Advertising & BrandingThe PressAdvance PublicationsAndrew SiegelCommerceConde NastNewhouseNewspaperMagazineThu, 31 May 2012 20:59:03 +0000140856 at http://www.adweek.comForensic Art Expert Sues 'New Yorker' Authorhttp://www.adweek.com/news/press/forensic-art-expert-sues-new-yorker-author-133109
Dylan Byers<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/david-grann-ny-2011.jpg"> <p>
Forensic art expert <a href="http://www.peterpaulbiro.com/" target="_blank">Peter Paul Biro</a> brought a $2 million defamation suit Wednesday against <i style="">The New Yorker </i>staff writer <a href="http://www.davidgrann.com/" target="_blank">David Grann</a> and Advance Magazine Publishers (owners of Cond<span style="">&eacute;</span> Nast, which publishes<span style="font-style: italic;"> </span><i style="">The New Yorker</i>), claiming that Biro&rsquo;s reputation and career had been damaged by <a href="http://www.newyorker.com/reporting/2010/07/12/100712fa_fact_grann" target="_blank">Grann&rsquo;s article about him</a> in a July 2010 issue of the magazine.</p>
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&ldquo;Through selective omission, innuendo, and malicious sarcasm, the article paints a portrait of a plaintiff which has no basis in reality, and which has been highly damaging to his reputation,&rdquo; Biro claims in the suit.</p>
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Asked for comment, <em>New Yorker</em> editor <a href="http://en.wikipedia.org/wiki/David_Remnick" target="_blank">David Remnick</a> told <em>Adweek</em>, &quot;David Grann&rsquo;s reporting on this story and everything else he does is painstaking in both its attention to the facts and tone. We stand with David Grann and behind the story and believe the suit has no merit.&quot;</p>
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Biro, who is based in Montreal, also took issue with the article&#39;s subtitle, which, the lawsuit claimed, &ldquo;implies that plaintiff finds fingerprints where they do not exist, and which represents an editorial attempt to prejudice the reader in advance of the narrative which follows.&rdquo;</p>
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Biro sued Grann and Advance for a minimum of $2 million. He also sued Dan Rattiner the same amount for his follow-up article in <em>Dan&rsquo;s Papers</em>, a weekly newspaper based in the Hamptons, Long Island, N.Y.</p>
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Throughout the 16,000-word article, Grann casts an increasingly skeptical light on Biro&rsquo;s reputation as a an art expert, noticing &ldquo;small, and then more glaring, imperfections in this picture,&quot; including a history of&nbsp; court cases.</p>
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In the lawsuit, Biro counters by pointing out the many instances in which he believes Grann&rsquo;s writing to be &ldquo;false and defamatory.&rdquo; He also claims that a D.C. circuit court once found that Grann had written and published material &ldquo;reasonably capable of defamatory meaning,&rdquo; but does not mention that the charge was largely theoretical and that the case was ultimately dismissed.</p>
The PressAdvance PublicationsConde NastDavid GrannLawsuitsNew YorkerPeter Paul BiroMagazineThu, 30 Jun 2011 14:41:01 +0000133109 at http://www.adweek.com