Influencer Marketing Drives Business

As you probably know, influencer marketing is a marketing strategy that uses key experts to drive your brand’s message to the mass or specific target market. Rather than marketing directly to a large group of consumers — you inspire, hire or pay influencers to spread the news about you, your product or brand.

This post talks about popularity, investment and success, objectives, initiatives and mistakes to avoid in influencer marketing.

Popularity

Here’s how popular influencer marketing has become and will continue to be in 2018:

86% of marketers used influencer marketing in 2017, 92% found it to be effective.

39% of marketers plan to increase their influencer marketing budgets in 2018.

Only 5% of respondents plan to decrease their influencer marketing budgets.

81% of marketers are using influencer content in other channels, with 51% reporting that it outperforms brand-created content.

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About Author

Kevin has owned his own marketing consultancy for 20 years and has held corporate marketing and communications positions with the renowned marketer Procter & Gamble, as well as leading sports company Wilson.