Naomi Campbell does not like being compared to a Cadbury chocolate bar

Model and celebrity Naomi Campell does not like the latest ad of Cadbury''s Bliss chocolate bar.

"Move over Naomi, there's a new diva in town," is the headline of the new print ad, which includes an image of the candy placed on a mound of diamonds.

Apparently she's not concerned with being called a diva--no, she's concerned with being described as chocolate.

Campbell sees that ad as racist, and an insult to "all black women and black people."

Says Campell: "I do not find any humour in this. It is insulting and hurtful." Her mother, Valerie Morris, explained, "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."

Interestingly, Kraft Foods, which owns Cadbury appears to be admitting that the "Naomi" in the ad is indeed Campbell, as it says all billboards featuring the ad have been taken down, adding, "It was certainly never our intention to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."

This brewhaha reminds us of the E*Trade/Lindsay Lohan dispute where a character in an ad was called "Lindsay" the Milkaholic. Lindsay settled that $100 million lawsuit. Perhaps Naomi is looking for a payday as well.