Most every breeder I have ever had the pleasure of meeting has a plan for their program but rarely do they have an idea of why they chose a certain animal for a certain sale. Think about what you, as a buyer, are looking for when you purchase cattle at a sale...Using those guidelines will enable you to get the best prices for your consignments.

Once the sale is over, you should still be working to keep gears turning about your consignment and breeding program. If you are able to invest some of your profit into advertising after the sale, you should find that you continue to see a greater ROI on future quality consignments over time and that your breeding program will continue to reap the benefits. Here are some creative ways to approach post-sale advertising: