How To Add Rich Snippets to Blogger

How To Add Rich Snippets to Blogger

As we know Google Authorship markup is no longer supported in web search, Rich Snippets may be used as an alternative to attract visitors to your blog even if you are not the top in the search. Lets know how to add rich snippets to blogger .

What are Rich Snippets ?

Rich Snippets are specifically used to highlight the description that your website/blog have below your URL , when searched with a targeted keyword. See the example of rich snippet below

Formats of Rich SnippetsYou can use these rich snippets by using three formats.

Microdata

MicroFormats and

RDFa ( Resource Description Framework in Attributes)

I’m not going into deep, but in the above formats , Microdata is recommended by google.

Google Search Engine supports these formats for contents on, Reviews,People,Business or any organizations, recipes, music and events.

For example you are writing a review on any movie or any product or services generally aggregate ratings or Individual ratings are given.

For that you can use this code on your blogger post for giving ratings . Use HTML Editor and paste the following code at the end of your post.

First of all log in to your webmaster tools account , Click on the Search queries and sort the list by impressions .

Now, look for the keywords which have more impressions and an average position below 6or 7 and check which url or post is getting those impressions/ranking .

Go to blogger , edit that post and paste the Rich Snippet code with that keyword.

Note : Rich Snippets are not used to optimize your rankings but to attract visitors even when your not the top ranker. For example to a keyword , your blog ranks 3rd position on google search engine, with inclusion of rich snippet to your blog post , there are 200% chances that the visitor is attracted to your blog when compare to the non – rich snippet 1st positioned website/blog.

This how you can increase your blogs organic traffic by using rich snippets and webmaster tool.Sources : https://support.google.com/webmasters/answer/146898https://support.google.com/webmasters/answer/146897https://support.google.com/webmasters/answer/176035