Saturday, January 19, 2008

L'Oréal Paris, a division of L'Oréal USA, has initiated a voluntary recall from retail stores in the United States for the L'Oréal Paris Dream Blonde (Baby's Breath Blonde #100 Ultra Lightening) Bleach and Lightening care kit. The product was sold in retail outlets in the US from January 1 through January 18, 2008. L'Oréal is voluntarily taking this action due to an error in the printing of the directions for the use of the Dream Blonde Bleach and Lightening care kit. All retailers have been notified and have removed the product from their shelves. Affected consumers, estimated at a few hundred, will receive a full refund for returned product.

L'Oréal took immediate action following one customer complaint of the product causing irritation. The Dream Blonde Bleach and Lightening Care formula itself is safe. However, if used according to the current misprinted directions, complications such as irritation or sensitivity could result, so consumers should not use the product and should instead return it to their retailer for a refund. As with any product, if a consumer feels they are having any type of reaction or irritation, they should consultant their physician. This recall affects only the Dream Blonde Bleach and Lightening care kit in the Dream Blonde range of products.

The Georgia Beauty Beat is, of course, all about beauty! We'll share tips on how to stay looking good no matter what your age or gender. A wide assortment of topics fall under the beauty category, no telling what you'll find as you check back with us each day.

The Georgia Beauty Beat is sponsored by the Fayette Front Page and the Georgia Front Page. Please double check any health tips and information in the articles as we can not be responsible for any adverse reactions or problems resulting from trying some of the suggestions contained in the articles. For questions about the articles, please check with the company or source included in the body of the article.