About ICON

Due to COVID-19 social distancing recommendations, all ICON coaches are available for remote engagement. We regularly coach/consult one-on-one and with client teams via our web conferencing platform. All training courses are also live and online. Please contact us at info@iconagility.com for more details about our remote coaching and training services.

Offering Experience-Based Solutions Since 1992

ICON Agility Services (ICON) takes on Agile training and consulting projects of all shapes and sizes, but we've earned a reputation implementing sustainable SAFe and Business Agility for the world's largest enterprises. We are proud of our portfolio of business and our incredible coaches who wholly dedicate themselves to improving the companies we work with. From global brands to local friends, we approach all projects with great enthusiasm and the drive to do it best.

Our Company, Our Culture

While we have not always been called ICON Agility Services, our company has had variations of the "Icon" name since 2000. This shortened version of our name has been our company's identity for nearly two decades, and so we adopted it into an acronym to reflect the culture we are trying to achieve. ICON (Innovative, Customer-focused, Openminded, Nurturing) is a reminder of how we try to approach our work each day, how we help our customers, and how we support our teammates.

Innovative

To maintain excellence in our field and meet our own high standards, we must demonstrate consistent expertise and leadership to stay ahead of the market. We constantly acquire and develop new knowledge through education, collaboration, and partnerships.

Innovative

Customer-focused

We strive to offer our customers (and partners) extraordinary service. By fostering meaningful relationships, we build deep levels of trust and mutual appreciation, enabling all parties to execute more quickly, honestly, and effectively.

Customer-focused

Open-minded

We encourage the respectful exchange of ideas and believe that everyone deserves to be heard. We accept and offer constructive criticism in a courteous manner and celebrate the achievements of our teammates.

Open-minded

Nurturing

We place a high value on supporting the people around us, including coaches, customers, partners, our office team, and the local community. By working together and helping each other succeed, we become a more outstanding company.

Nurturing

Our Partners

Our Office Team

Lou Hawn

President and CEO

After founding ICON (then Insight Technology Group) in 1992, Lou spent ten years consulting and training clients on project management, software process, and software requirements. Today, Lou manages the business functions of the company and helps develop strategies for clients to get better value from their IT systems. Lou enjoys staying active and traveling with his family.

Stella O'Brien

Sr. VP Sales

Stella has spent over 25 years with ICON, supporting the customer journey and providing the best people with tools for their success. She is responsible for and committed to nurturing relationships with her team, clients, coaches, and partners. She is passionate about building a community that people want to be a part of and helping others to achieve their goals. Stella loves spending time and traveling with her growing family!

Beth Elliott

VP Global Business Development

Beth has been with ICON for over 25 years, taking on the key responsibilities of identifying new clients, coordinating educational offerings, managing intellectual property, and cultivating partnerships. She is highly motivated and passionate about fostering win-win partnerships between clients, coaches, and vendors. In her free time, she is equally, if not more so, passionate about winning at road cycling, downhill skiing, and tennis.

Katie Snelson

Director of Sales and Recruiting

Since 2014, Katie has helped ICON's business grow by increasing sales from new and existing accounts, leading recruitment initiatives, and supporting company direction. Her background includes a bachelor's degree in Business Administration with an emphasis in Marketing. She is passionate about taking care of her clients and encouraging a supportive work environment. Katie played D1 college soccer and maintains her love for the game by watching and coaching from the sideline.

Alex Brungardt

Business Development Manager

Alex is responsible for lead generation, account management, full-cycle recruitment, training coordination, and process improvement for ICON. His strengths include establishing long-lasting relationships, creating an environment conducive to sustainable business growth, and communicating substantial service/product benefits to clients and consultants. Alex is a proactive, solutions-oriented, life-long learner with a passion for enabling companies and coaches to achieve their highest potential. In his spare time, he likes to work out, watch sports, and be with family.

Daylon Walton

Agile Engagement Manager

Daylon started his career at IBM way back in the days before the dot-com boom. Over twenty years later, he's still enjoying the IT professional services and consulting space. As ICON's Agile Engagement Manager, Daylon helps leaders understand their business challenges and come up with practical roadmaps to utilize Agile. When he's not evangelizing the methodology, he likes to spend his time scuba diving and working on his photography skills.

Brenda Luebrecht

Director of Operations

Brenda has been with ICON for seven years overseeing accounting and operations. Highly motivated and detail-oriented, she has taken on many behind-the-scenes responsibilities to ensure that the business runs smoothly and effectively. Brenda enjoys boating and working on the farm with her husband and son.

Scott Lix

IT Director, Full Stack Developer, ISO

Scott started with ICON in 2000 and is the company's IT Director, Full Stack Developer, and ISO. He oversees the architecture and implementation of all ICON operational support systems. He designs, develops, and maintains a network of sites, databases, automated applications, custom CMS solutions, and procures & implements third party vendor SaaS solutions. Scott enjoys being creative, learning new things, staying active and supporting his daughter's soccer team.

Emily Witt

Operations & Business Development

Emily works in Operations and Business Development. She is passionate about working with her team on all aspects of operations, sales, and marketing. She also oversees ICON's highly recognized training courses. A former zipline instructor, Emily likes to spend her spare time hiking and being outdoors.

Traci Hawn

Operations Manager

Traci has been managing accounting and operations procedures at ICON since 2016. If someone needs assistance with paperwork, entering time and expenses, or invoicing, then she is the go-to girl. Traci likes to paint and spend quality time with her husband and adorable Golden Retriever.

Alyssa Hamilton

Marketing Manager

Alyssa served as ICON's receptionist for a few summers during college and returned ten years later to spearhead the company's marketing efforts. Her roles include creating email campaigns and special offers, editing the blog and other written content, and collaborating with partners and coaches. Alyssa is a former chef who spends much of her free time cooking and reading about food.

Mike Bellinger

Recruitment Lead & Business Development

Mike offers assistance in recruiting initiatives and supports account managers to identify Agile consultants. A former elementary school teacher, he has strong passions for building relationships and collaborating effectively. Mike is a graduate from Missouri State University with a Bachelors in Elementary Education and an Associate Teaching degree from St. Louis Community College. He is also an alumni of Kappa Sigma Fraternity, where he held positions as a New Member Educator, Community Service Chairman, and Assistant Treasurer. While away from the office, Mike enjoys competing in weight lifting competitions, spending time with family and friends, playing the drums, and hanging with his dog Beau.

About Us

Since 1992, ICON has enabled our customers to reach their full potential by helping them deliver faster, more predictably, and more strategically than ever before. Our team is known for bringing compassion, dedication and enthusiasm to all Lean-Agile, SAFe®, DevOps, and Enterprise Business Agility Transformations. Our customized client experience helps us deliver long-term solutions that align our clients' value streams with operational efficiency while also fostering a positive, team-oriented company culture.