Designed by Itamar Berezin, and decorated by Sig Bergamin, the George V Casa Branca portrays the cosmopolitan atmosphere of São Paulo. Here every luxury has been thought to highlight those small pleasures of everyday life. Nor could it be otherwise, after all we are in the most sophisticated neighborhood of the city, a few meters from Rua Oscar Freire, considered the 8th most luxurious street in the world.