The models were neither professional models, nor Bollywood stars. They are SWISS cabin crew members dressed in Kumar’s couture collection.

The lake city of Lucerne, Switzerland, was the location chosen for the shoot, mainly for its association with all things art and culture.

Known as the gateway to central Switzerland, Lucerne is the starting point for excursions to the nearby Rigi, Pilatus and Stanserhorn mountains.

Lucerne also brings in the hospitality element—it is home to renowned hospitality-management institutes such as IMI University Centre Switzerland, BHMS Business & Hotel Management School, and HTMi Hotel and Tourism Management Institute.

A trip to Lucerne is never complete without a steamship cruise on Lake Lucerne, with its several bends and arms.

The Hotel Palace Luzern, which graces the city’s lakeshore promenade, played host to the shoot.

This is the sixth edition of the SWISS–Narendra Kumar calendar; it was launched in 2009.

Part of the Lufthansa Group, SWISS is Switzerland’s national airline, connecting 84 destinations in 40 countries to Zurich, Geneva and Basel, including Mumbai and Delhi (with direct flights to Zurich).

Narendra Kumar is an award-winning fashion designer who has worked with several leading magazines, movie and sports celebrities, and corporates. Apart from being the Brand Ambassador of SWISS in India, he is also the Creative Head at Amazon India.