Cruelty Free Beauty - A Force for Change

Over 40 years ago, ‘a kid from New York’ set out to change the way we think about skincare.

Spotting a void in the market for affordable, natural skincare, aromatherapist Rivka Rose began developing her own range of products for friends.

But this was skincare with a difference. Rivka was adamant that her creations would put their faith in nature. They would not include artificial colors and fragrances, only naturally derived and organic ingredients.

Perhaps most refreshing of all, was that Rivka believed no animal should suffer in the creation, production or manufacturing of products.

Those early creations evolved into what is now a global brand. But those early beliefs are just as strong today as they were back then.

But what does it mean to be truly Cruelty Free?

Companies that feature the official ‘Leaping Bunny’ logo of Cruelty Free International’ (CFI) as Faith in Nature does, have proved that they comply with the Humane Cosmetics Standard and the Humane Household Products Standard.

Being accredited is no small task and companies need to undergo a rigorous independent audit to show that their products, and ingredients are not tested on animals, at any stage.

This is a cause very close to our hearts and that’s why we are proud to work with Cruelty Free International (CFI).

CFI is the only global organisation working solely to end animal testing for cosmetics and consumer products.

We are also truly proud to be Cruelty Free and our products have featured the Leaping Bunny for many years.

In fact, our household range was the first to meet, and be approved for the Humane Household Products Standard.

We believe no animal should suffer for the sake of a skin cream, or a kitchen cleaner for that matter.

Sadly, not everyone agrees. Over 80% of the world still allows animals to be used in cruel and unnecessary cosmetics tests and these animal tested cosmetics can be purchased in every country across the globe.

CFI is working tirelessly to stop this and we absolutely support them in their mission. If you would like to find out more about their work as well as a list of Cruelty Free companies – visit their website –