Comments on: Google Forces Roku to Take Down Its YouTube Channelhttp://gigaom.com/2011/04/21/google-forces-roku-to-take-down-its-youtube-channel/
The industry leader in emerging technology researchTue, 13 Feb 2018 18:19:48 +0000hourly1By: Williamhttp://gigaom.com/2011/04/21/google-forces-roku-to-take-down-its-youtube-channel/#comment-639752
Fri, 15 Jul 2011 20:52:32 +0000http://gigaom.com/?p=334627#comment-639752It seems as if how you interface with media is just splitting hairs now. I will still have to watch a commercial and I will still have to see the YouTube logo regardless.
]]>By: Mike Johnstonhttp://gigaom.com/2011/04/21/google-forces-roku-to-take-down-its-youtube-channel/#comment-619135
Sat, 23 Apr 2011 15:38:00 +0000http://gigaom.com/?p=334627#comment-619135Blip.tv does a good job but this conversation is a good lead-in to a broader topic. What is really the value of any large video aggregator for a small content producer like a band with one music video? In the case of youtube 35 hours of content is uploaded every minute and how is your 4 minute music video ever going to get noticed. It won’t. Unless ypou have help.

A recent story on youtube showed that it is the “Partner” videos that youtube promotes which get like 80% of all the views on youtube. Those video creators can recieve cash, ad revenue, upgraded video equipment and much more from youtube. The opportunity to be a partner (ie successful) is a totally arbitrary one and up to YouTube staff.

This introduces what I have been calling the “geek filter”. By that I men that the content which is successful on the web is what is featured or promoted on various high profile websites. In each case it is the owners/staff of those sites which make that determination based on their own preferences.

So, despite the illusion that the web is free and fair and guided by the web 2.0 “crowd”, what we see developing is just a new embodiement of traditional media complete with the familliar “gatekeepers” who make the final determination on what we see most readily.