SiriusDecisions Summit 2013 - The Million Dollar Case Study

Already in San Diego for SiriusDecisions Summit, and wondering what session you just can't miss on Wednesday? This one:

Learn how adding ReachForce SmartForms to lead generation programs at LeadMD Increased Inbound Lead Quantity and created $1 million in additional revenue in on year for 104X ROI

Where: Room : Cunningham A

When 9:50 AM - 10:35 AM; again at 10:45 AM - 11:30 AM

Presenters:

Justin Gray, CEO, LeadMD

Mary Firme, Chief Lead Accelerator, ReachForce

Summary:

Generating quality leads is the first critical challenge in marketing; the second is qualification, and third is nurturing to sales ready. LeadMD found its persona-based nurture tracks were moving these leads to revenue opportunity 300% faster than their standardized messaging – so they needed to design a strategy to put more leads on the persona path faster. This meticulous and metrics-centered presentation at SiriusDecisions Summit explains a simple yet thoughtful path to building faster persona qualification, expanding nurture from one lead to the entire decision making unit, and accelerating these leads to revenue opportunity much more rapidly.

• Simple, cost-effective and quickly implemented inbound data strategy changes that increased lead flow 37% and program ROI 41% in just 2 months

• How eliminating firmographics questioning of the lead delivered more accurate responses, better firmographic scoring and increased form conversions 26%

• Embracing the unexpected – LeadMD found that its form visitors, most often marketers, felt more at ease with LeadMD because of the way ReachForce forms look and behave