Poetry-inspiring yogurt.

I might have been on YouTube tracking down the original music video to Marcia Griffith’s “Electric Slide” when I was actually compelled to sit through a commercial. Check out this spot for FAGE Yogurt, by Mullen:

I definitely wasn’t the only one surprised to be captivated. This information comes from Lingua Mea Vita.

I’m not that versed in poetry so I thought the word play was written by e. e. cummings. Actually, it’s Lewis Carroll Brian Tierney, a copywriter from Mullen:

Plain was the same as it ever was the same
plainly plain, samely same.
But then—
someone lit the flame!
Plain rode away on lion’s mane
where plain met fruits with strangely names
such wonderful things did they did contain—
a shot of life to a hungry vein,
the captive beast who broke the chain.
And there upon that fruited plain became what plain became
So much more than more than plain.
Plain will never be the same.

And that voice? Willem Defoe! It’s all rather beautiful. I am really impressed.