“What is the ROI in regards to having lunch with a potential big client?” he asks. “What is the ROI in regards to playing a round of golf with a trusted advisor?”

Of course McCauley’s statement has to be a bit over the top, because there are indeed ways to determine ROI, but it does mean we’re going to have to try to quantify the unquantifiable. What is the ROI of your telephone? Of your iPhone? Social Media marketing is really a new way to communicate. Not simply a marketing tactic.

Play to play is the word for the day in Social Media. And we at corecubed are working to bring our clients along so they can benefit from social media in a way that makes sense, is not a total time drain, and will get results.