There’s a belief among business owners that having an SEO campaign guarantees that they’ll be at the top of Google and other search engines. As a Miami advertising agency, SEO is built on keyword research, content marketing, social media, and customer engagement. While the end result of an SEO campaign is that you want an increase in revenue, most struggling campaigns just need some adjustments to gain great results. We give three reasons your SEO campaign is struggling.

You’re Not Targeting Your Customers

Successful advertising campaigns are built around targeting your customers. The premise of SEO is to build a campaign around how your target customers would search for a product or service. If you don’t know your target customer, then your SEO campaign is certain to flop.

How do you target your customers? Targeting a customer is about using customer engagement. You should ask questions about what customers look for when searching for your products and services. In addition, find out how they want to be reached. Do they prefer email or social media? By targeting your customers, your SEO campaign will receive the necessary feedback to make adjustments to keyword searches to increase traffic.

You’re Not Using Long-Tail Keywords

If you’re using short-tail keywords, such as “roof repairs,” “cosmetic dentist,” or “attorneys,” then your SEO campaign won’t be successful. Use long-tail keywords to help make searches precise and reach qualified visitors. A long-tail keyword is a very targeted search phrase that has three or more words. Examples of long-tail keywords are “Indian restaurants in Miami,” “kitchen remodeling contractors in Fort Lauderdale,” and “forensic accountant in Coral Gables.” By using long-tail keywords, you’ll reach qualified visitors, which increases your conversions.

Your Website Is Terrible

Does your website have content, which includes a blog, video, and photos? Are you engaging users on social media? Does your website engage users? If you answered “No” to any of these questions, then your website hinders your SEO campaign. Users leave your website because you don’t have relevant content. By writing a blog and inserting photos on your website, you’ll help increase your Google search ranking. In addition, use social media to engage users via content, videos, and photos. With the aforementioned adjustments to your website and web presence, you’ll keep visitors on your website to increase your organic search rank.

As a Miami advertising agency, we know that SEO is a long-term commitment. By pinpointing your ideal customers, using targeted search terms, and creating content, you’ll see improvements in your SEO campaign.