"The Virtual MSO" at The TV of Tomorrow Show 2014

[itvt] is pleased to present a video recording of the TVOT 2014 session, "The Virtual MSO." The session was described in the show brochure as follows:

"For years the MSO's wouldn't play in each others' sandboxes. It was just too expensive to build a second physical plant, and the big guys didn't want to be limited to anything less than 100% market share. Then a few smaller guys (like Wide Open West and Knology) started overbuilding, along with DIRECTV and DISH, then Verizon and AT&T. The 100% market share in a local market was a historical artifact.

So in the same way as operators tested, and eventually proved, the viability of over-building, they have proved the viability of OTT delivery of a full package of television channels--they just used wire (or satellite delivery) instead of broadband.

This year we will see larger operators start to untether their broadband pipes from the subscription television consumer product, and that opens up a whole new world of business models for third-party distributors, television networks and competing operators.

This session will dig into the forces empowering and constraining this (possibly not so) Brave New World of Television, including content licensing, content management, marketing, e-commerce, and the expanding role of social media." Panelists included:

We encourage our readers to become [itvt] registered users and participate in building the site and it's community.

Anyone can become a registered user, create their own professional profile, publish their own thoughts or links in the [itvt] Community Blogstream, comment on existing blogs and news items, and add [i]Database company profiles.