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Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide.

Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÍ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity".

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON.

The kick-off of the campaign took place on 7 June 2018: In the last international match before the World Cup against Ghana, the players did not run as SIGURDSSON, FINNBOGASON and Co., but showed their solidarity with a uniform jersey called PARKINSON on the back.

During the hymns, they stood arm in arm with Parkinson's patients in the square. A specially produced trailer informed the people in the stadium and on the TV screens about the campaign.

In addition to many celebrities, Iceland's President Guðni Th. Jóhannesson also supports the action, which proclaimed himself on "social media" as a "Son of Solidarity".