SI Kids has a heritage of supporting and celebrating the positive attributes of sports and those who participate in them. Now in its 10th year, the annual SportsKid of the Year (SKOTY) award strives to recognize kids who exemplify athleticism, sportsmanship, academic excellence and civic involvement. The program has grown into a powerful platform, drawing thousands of national nominations and millions of engaged viewers and readers. In recent years, the franchise has extended the winner reveal to a celebration in the winner’s hometown attended by pro-athletes and the SportsKid’s classmates, family and friends.