ING Running Tour

Within the framework of the advertising campaign carried out by G & Co on behalf of ING, D-side interactive created an advert entirely in 3D showing a foot warming up for the future marathons organised by ING. The aim of G & Co’s creative team was to come up with a very realistic foot making increasingly unexpected movements. The 3d solution made it possible to achieve this aim and granted the creative team a freedom of movement that would otherwise have been impossible.