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In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs. more

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best way to gather competitive intelligence? more

As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for making your content readily consumable. more

At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online. more

If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can uncover visitor confusion and improve your website performance. more

Smartphones and tablets are changing our lives. We've never been more connected... and never has it been easier for us to share our thoughts, feelings, and opinions—or for marketers to collect them. more

How do your customers feel about sharing their personal information with you and having it used for marketing? The following infographic highlights consumers' sentiments regarding privacy policies, trusted brands, and more. more

See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work with feedback surveys. more

Marketers have long collected and analyzed data to enhance customer experience and boost sales. But Big Data poses new challenges. Here are some ways of capitalizing on it to improve customer experience. more

Selecting the right qualitative researcher for your marketing project is critical, because a lot of money and your credibility are on the line. So make sure to ask these five questions when selecting a qualitative researcher/moderator. more

Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more out of social media today. more