It’s the eternal paradox of expectation, for women: society deems you must be constantly dieting, yet actually acknowledging your diet sees you labelled a horrendous bore. How exactly is a girl to win (y’know, other than refusing to play at all and just actually enjoying yourself for who you are)?

Just who is it telling women to stop banging on about their societally-mandated diets this time?

The Simply Great Drinks Company, which commissioned the survey, said that getting into to shape is best done slowly over time.

In case you were wondering, the Simply Great Drinks Company are the makers of juices like PomeGreat – which claim to have “a huge impact on the way you look and feel”.

In case you think it somewhat hypocritical for a health-juice company to castigate women for watching their weight, there’s a handy spokesman (the gender of which is sadly notable) to tell you why you’re wrong:

A spokesman for the company said, ‘We all want to look and feel our best. This is best achieved in the long-term by adopting sustainable healthy lifestyles, not about turning into a nation of food bores and faddy dieters.

They continued, ‘We are firm believers in an everything in moderation approach to a healthy lifestyle and have just launched a summer campaign aimed at supporting people to make manageable and lasting changes to their existing diet, exercise routines and mind set.’

So, you see, it’s not about fad diets and short-term loss, it’s about different fad diets, but slower weight loss. And juice.