CES 2018, the biggest electronics show in the world, is underway in Las Vegas, and this year the focus is on artificial intelligence that could soon change your life. NBC business correspondent Jo Ling Kent reports for TODAY.

A new joint project by the Institute of Public & Environmental Affairs (IPE)—a leading environmental NGO in China—and the Natural Resources Defense Council (NRDC) is making it easier for clothing labels, and eventually even shoppers, to keep an eye on that pollution.

The Nuraphones have some pretty lofty aspirations and an equally high $399 price tag. They’re also far from the first pair of headphones to promise a custom sound profile — that seems to be all the rage in the industry these days. But even taking all of that into account, Nura’s first product hits the mark. Hardware is, as they say, hard — but while the startup seems built around one (admittedly cool) feature, it’s clear the company has put a lot of time, care and money into product execution.