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How To Choose The Right Font for Your Design

August 7, 2018

Choosing the right font for your design can be overwhelming. With so many options, license fees and restrictions, sometimes you don’t know where to start. Throughout this blog, we’ve touched on things to consider when choosing the font for your next design.

HOW TO BEGIN

To start, begin to ask questions such as,

What is the goal of my design?

How do I want it to make people feel?

Is it supposed to represent my brand?

Does it have to correlate with my branding?

Will it be represent an event, organization or message?

Depending on the answers to these questions, it can help you determine where to start. Hopefully, it will at least point you in the right direction.

PERSONALITY & CHARACTERISTICS

When choosing a font for your design, remember that fonts have their own characteristics and personality. This should line up with the personality of your brand or event.

Is your brand playful, serious, traditional, innovative, modern, fun?

SERIF VS. SANS SERIF

Once you’ve decided the personality or chacteristics, now it’s time to decide between Sans or Sans Serif. These two styles are the two overarching categories of fonts.

Serif fonts are known to have “feet”, or extensions to the font. The extensions are what are referred to as the serifs. Serif style fonts are typically know to be more traditional or serious. Serif fonts are very easily to read and flow well as they are dominantly used in books and magazines.

Sans fonts are fonts without “feet”. This style of font is known to more contemporary or more informal than serif. It also primarily used across the internet in web design.

HOW TO FIND FONTS

The following resources are great sites to get ideas for font or to get ideas for your future design,

GET FEEDBACK

One of the most important steps to take is receiving feedback from others. Whether you ask a one person or hold a small focus group, their input can be very beneficial. A fresh set of eyes will always detect something you hadn’t thought about. Ask them the questions you asked yourself when you began, do your answers match up? If you still don’t know where to go with the font for your design, we can help! Contact us to get started on your custom design for embellishment.

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