Video is the most immediate and engaging way to communicate a message, and a vital tactic in digital marketing today. Storytelling is in our DNA and we relish the opportunity to help individuals, companies and organizations connect with their audi...

Last month, Mach Media opened its doors to two pupils of AIS (Antwerp International School) – Heeya and Tara. The girls spent one week learning about the myriad work done by our company as they shadowed different people on our team. AIS is a clien...

I’ve been drafting creative briefs for well over ten years now. Honestly, I thought I’d cracked the code to getting highly talented in-house designers, freelancers and clients’ own designers of varying levels of experience, and from different age ...

Mach Media is pleased to announce that Sybylla Wales has been appointed European Director as of March 1, 2017. Sybylla joined Mach Media as Project Manager in 2008. She worked her way up to Senior Consultant prior to transitioning into this leade...

Growing a company is a challenging feat. Growing a marketing communications company in tough economic times, when marcom budgets are being slashed and competition is fierce to grab what’s left, is an even greater feat.

As a former journalist, I can tell you that reporters are always busy, often covering multiple subjects, and - unless you’re a global juggernaut like Apple or Samsung - they most likely do not care that your company just launched its latest produc...

HCD provides us with a new way of solving our seemingly unsolvable problems. A piece of the answer to our collective challenges lies within each of us - in our humanness. We are part of both the problem and the solution. HCD goes...

INNOVATESolve: We solve our client’s greatest challenges. We lead our clients through a structured innovation process to generate powerful insights, disruptive ideas and smart strategies. We design solutions that improve product and service perf...

As the world becomes more interconnected and disconnected at the same time, our challenges have become more complex. We are faced with insurmountable challenges with no real promising solutions in sight.
As a society or an organization, we canno...

Everything you post on social media impacts your personal brand which is why it’s important that before you start posting on behalf of your company or business that you have some basic guidelines under your belt.

There are a number of reasons why you might want or need to rebrand an existing product or product range: think acquisition, dropping sales, rising competition or change in formulation or design. Whatever the motivation, there are some things wort...

Figuring out why Google has decided to release another free tool - which seems to essentially do the same thing as Google Analytics - has got a lot of web developers stumped, so much so that it has led to a relatively slow uptake for the new techn...

We don’t just live in a digital world, our lives are steeped in series of 0’s and 1’s – at work, at home, in the car, in the air, everywhere, as a pre-digital Dr. Seuss might say. But as we check our trending social media campaigns, hashtag hits, ...

In a constantly evolving Digital Age, Search Engine Optimization (SEO) has become a crucial component of any digital marketing strategy. SEO affects the visibility of your website or web pages in a search engine's unpaid results, and can generate ...

When Google was founded in 1998, many people started searching online to see which kind of search results would appear. This was also the case for CEOs and marketers, attempting to see whether or not they received negative or positive reviews onli...

Facebook developed Reactions to address users’ desire for ways to quickly express a wider range of emotions to a post. As a result, Facebook users can now “react” to posts with six different emotions – Like, Love, Haha, Wow, Sad and Angry (if only...

Many organizations recognize that internal social media channels such as Yammer, Chatter and the new Facebook at Work can help promote collaboration. In fact, such tools can be particularly useful for multinational companies with colleagues needin...

With more than 400 million LinkedIn users in over 200 countries and territories, the social network has become the sales powerhouse for businesses in the B2B segment. And thanks to LinkedIn advertising’s biggest advantage - targeting - you can be...

• If possible, avoid important meetings before and right after the video shoot.• Let colleagues know that the video shoot is taking place in the building (to avoid noise and other disturbances).• Don’t learn the text b...

There are many milestones in our lives that we look forward to with anticipation. At age 16, in many states across the U.S., we gain the right to obtain a driver’s license. At 18, we can vote and at 21, we can legally down a beer. The milestones a...

Mach Media works with a number of businesses and institutions within the aviation industry, implementing corporate branding, marketing campaigns (including the creation of supporting collateral), public relations, event management, digital marketi...

Given that it is tax season in the U.S., I use the word audit advisedly. But communications is a year-round event so, unlike an IRS audit, it is never a bad time for a communications audit. In fact, organizations should always be thinking of new a...

Major changes can generate resistance from customers, employees and other stakeholders. By implementing Change Management Communications in your project, you can reduce reluctance and increase support.
We assist you in presenting change as an opp...

Chances are, there are many examples of good news throughout your organization. This is positive news that can and should be shared with more people. Promoting examples of success internally helps build morale an...

Mach Media’s U.S. office is pleased to announce four new client signings. These valued customers are all leaders in their industries and we look forward to growing together as we expand their media presence and increase brand recognition. Mach Me...

Engage customers by providing timely, relevant and valuable content. This can be in the form of audiocasts, videos, whitepapers, newsletters, information portals, apps, customer magazines or custom books.

As increasingly more transactions take place online and via mobile devices, you may need to adopt new tools and adapt to new platforms in order to attract buyers, capture and categorize leads, make secure online ...

Speaking opportunities can be hard to come by. There is a lot of competition for a limited number of slots. The required abstracts can be quite long and detailed and are often due 6 months (or longer) before the event. In addition, events come and...

Press releases used to be a cornerstone of any PR strategy. But today they are kind of like a fax machine. In other words, not unheard of, but certainly anachronistic. At least they are for many PR professionals.

Washington D.C. is a great place for happy hours. Multiple bars and restaurants and thousands of eager young professionals looking for food & drinks tend to make for a fun night. But Mach Media no doubt set a first for D.C. happy hours by combinin...