Which Political Ads Influence Voting Behavior?

Television is the most effective political ad format influencing voting behavior across all generations, according to a January 2016 survey. Print ads also influence behavior.

Research from Kelly Scott Madison (KSM) and ORC International revealed that 38% of millennials said that TV ads were very or extremely effective in influencing their voting behavior. A quarter of Gen Xers and 19% of baby boomers agreed.