CEIBS eLab Celebrates Women Entrepreneurs

March 8, 2017. Shanghai – Yuni He (MBA 2018) is hoping to transform Shanghai into Asia’s fine dining capital with her restaurant incubator venture The Hyve. The eLab Batch 3 participant shared her start-up story during the CEIBS eLab’s Women’s Night Fiesta which she hosted this evening at the Shanghai Campus. The event was held to mark International Women’s Day, and brought together faculty, investors, and students for an evening of learning, networking and fun.

“Our dream is that across the world, we can help talented aspiring chefs achieve their culinary dreams by believing in them and providing them with the space to learn the business side of starting a restaurant,” He said.

Set to launch early next year, The Hyve will provide entrepreneurial chefs with a restaurant platform and test kitchen that will connect them with diners for a six-month rotation. It is similar to the temporary “pop-up” concept that first become popular with retailers and restaurateurs in the US, however by working with He they will have a more supportive environment than they would if they tried launching a dining concept on their own.

“The competitive advantage we hold is that every six months, we can become an entirely new restaurant,” said He. “The more Hyve’s we get, the more we can have different restaurant concepts across Shanghai”.

He also acknowledged the significance of International Women’s Day in her talk, noting some of the contributions and strengths that women leaders have made to the business world. She encouraged everyone to recall and share an instance in their lives where a woman has demonstrated unique and strong leadership.