Owls launch new home shirt for 2014/15

The brand new Sondico Sheffield Wednesday home shirt is officially unveiled today – and goes on sale at this weekend’s Owls in the Park event and the Megastore at Hillsborough.

The 2014/15 home shirt incorporates a number of new unique features and following supporter feedback follows a traditional, classic design.

Made from 100 per cent polyester, the shirt is enhanced by Optivent, Sondico’s own moisture management system built to work with the body to maximise comfort.

Directly opposite the Sondico logo, each of the shirts feature Wednesday’s official club crest using a new Senscilia badge application, which creates a 3D effect, with the Owl and SWFC standing proud on the badge.

The club’s brand new official club sponsor ‘Azerbaijan Land of Fire’ sits across the front of the shirt.

The most unique feature, however, comes in the form of the neck tape design which recreates the popular WAWAW tag line, which is sure to be a hit with supporters.

This will also be incorporated into all of the Owls’ replica shirts and training wear this season.

The club are particularly pleased that the first group of people to don the shirt are our loyal supporters, who responded in their hundreds to the request to model the new shirt for today’s launch. Our thanks go to everyone who participated.

Once again, SWFC have held the price of the official replica kit for another year, with junior shirt prices starting from £30, adult shirts from £40, and infant mini kits and ladies shirts £35.