Chocolaterie Bernard Callebaut resurgent with new name Cococo

Posted: 7/28/2011

New brand, new location, new products, but it's still all about chocolate

Today, at the grand opening of a new retail store and chocolate café at Aspen Landing in SW Calgary, Cococo Chocolatiers Inc. president Brian Beck formally announced a new corporate name and showcased new Cococo products.

“It’s all about chocolate,” said Mr. Beck. “We want to offer customers a complete chocolate experience: the world famous Chocolaterie Bernard Callebaut products are presented alongside new Cococo products. These include home-made chocolate gelatos, chocolate pastries, chocolate dipped fruits and other treats, and specialty coffees with our signature toppings, expertly paired to enjoy with chocolate. The bold, brightly coloured, and friendly store has a café-style seating area where customers can sit back and enjoy the new land of Cococo.”

‘We won’t forsake our chocolate roots or the iconic Chocolaterie Bernard Callebaut brand,” said Beck. “But at the same time, we want to offer our customers something fresh, fun, and welcoming, and to show that we are moving forward.”

The Aspen Landing store is the first step in the expansion plans of Cococo Chocolatiers Inc. Next will be a store opening in the new wing of Chinook Centre this October, and also the continued introduction of new products that have a year-round, rather than holiday-season, appeal.

At today’s grand opening, Mr. Beck also introduced Calgarians to Maître Chocolatier Derrick Tu Tan Pho, who has just joined the Cococo team. Mr. Pho is an internationally renowned and award-winning chocolatier, and now also the author of a new book, Chocolate at Leisure. Most recently Mr. Pho worked as Director of the Chocolate Academy of Barry Callebaut AG, the world’s largest chocolate manufacturer. As Maître Chocolatier, Mr. Pho will nurture the traditional business of Chocolaterie Bernard Callebaut while also inspiring a new generation of Cococo innovation.

About Cococo Chocolatiers Inc.

Based in Calgary Alberta, we operate eight corporate stores in Calgary and one in Banff. We also proudly support 22 other stores run by independent dealers throughout Canada and the USA. We offer the finest products under the Cococo and Chocolaterie Bernard Callebaut brands. For more information please visit our websites at www.bernardcallebaut.com or www.cococochocolatiers.com