Trellas Invests over US $30 Million in Vidmind Group – Aiming to Be
Global Player in OTT Revolution

TEL AVIV, Israel--(BUSINESS WIRE)--Vidmind
(www.vidmind.com),
which enables new virtual TV operators to launch a full blown OTT Pay TV
service, announced today that it has capitalized on the investment of US
$30 million from Trellas, by going live thru TVzor. TVzor uses the
Vidmind cloud-based, hybrid OTT/DTT platform as the foundation for a new
primary TV service in Russia.

Trellas, one of Russia's largest independent retail groups (Svyaznoy,
Svyaznoy Bank, Enter, Pandora, Tvzor, etc.) is also committed to a
follow-on investment to bring Vidmind's OTT cloud platform to the global
market.

Trellas targets the huge gap between the extensive broadband
infrastructure and the relatively small amount of primary TV services
(Live TV & VOD) based on OTT in Russia and globally.

Vidmind's technology allows a new breed of virtual TV operators to
leverage existing broadband infrastructure and free-to air channels to
provide a primary TV service with features and capabilities far
exceeding those of existing Pay-TV services.

“Our goal is to lead the TV revolution by ‘going virtual’ – that is to
say, leveraging the open Internet and free-to-air TV to provide a
primary TV service,” said Maxim Nogotkov, founder and majority
shareholder of Trellas. “We are confident that Vidmind will become a
driving force in the industry – empowering more virtual operators to
launch new innovative TV services and challenge existing Pay TV
providers – in Russia and the rest of the world.”

“We see this strategic investment from Trellas as a great vote of
confidence in our cloud-based, hybrid OTT/DTT approach,” said Danny
Peled, CEO of Vidmind. “Trellas is undoubtedly a great partner for us,
with their huge presence and experience in addressing dynamic market
challenges with innovative ideas.”

About Trellas

Trellas is one of Russia's biggest independent retail groups, with close
to 30,000 employees and 3200 stores in 1,000 cities.

About Vidmind

Vidmind’s platform lets service providers, from Telcos through
broadcasters and retailers, launch a fully featured next generation TV
service, available on TVs, tablets, smartphones and more. The company
was founded by video streaming and TV app veterans and is privately held.