Consultancy & Activation

ESG understands the symbolic relationship between brands and sports through sponsorship. With our key insights and experience, ESG can help brands harness the passion of sport and build a clear strategy to achieve measurable objectives.

ESG’s Sponsorship Consultancy & Activation expertise include:

Sports Strategy

Business Alignment

Portfolio Audit

Competitor Analysis

Contract Negotiation

Social Media Campaigns

Experiential Marketing

Direct Marketing

Some of Our Projects

UnionPay International – 28th SEA Games Activation

Appointed by UnionPay International to activate their sponsorship for 28th SEA Games Singapore 2015. It involves Hot Air Balloon rides as part of the SEA Games Carnival at the Singapore Sports Hubs, regional marketing campaign, social media engagement and press events.

Courts – LFC Meet & Greet Sessions

Conceptualised and organised meet & greet sessions and football fringe activities featuring Robbie Fowler, John Barnes, Didi Hamann and Jan Molby. Held in Singapore and Malaysia to drive traffic to Courts stores.

Courts – Liverpool Football Club

Courts appointed ESG to activate their Liverpool Football Club sponsorship in Singapore and Malaysia. Organized by ESG, the activation included a “Meet the Legends” tour where football fans had the rare opportunity to meet Liverpool FC players such as Steve Harkness, Robbie Fowler, John Barnes, Didi Hamann and Jan Molby. In addition to this, ESG also organized a Singapore football clinic program for both Singapore and Malaysia for the youth in 2012 and 2013. The football clinic gave the youths a one-of-a-kind football training experience under the top-notch guidance of world famous Liverpool FC coaches.

Sony – Futsal World Cup Challenge 2010

ESG was appointed to create an activation platform for SONY’s FIFA World Cup Sponsorship. A SONY Expo, futsal tournament and live screening of the games was organized in Singapore’s Ngee Ann City

Chery (China) Meet & Greet

Chery (China) activated their sponsorship to the BWF Major Events by appointing ESG to organize a 16-city tour of badminton legends, Peter Gade and Taufik Hidayat in China. ESG also brokered and provided athlete management services during the tour. The successful activation brought in 2,000 people into the stores and 229 car sales over the 10-day period.

YKK – Real Madrid Kids Football Clinic

ESG was appointed to organize the “Just for Kicks” with coaches from Real Madrid who conducted the clinics. The event was held in Philippines and Cambodia, targeting local coaches and underprivileged children.