In 1954, Piels Brewery from Brooklyn, New York hired the ad agency Young & Rubicam. They created the animated ficticious brothers, Harry and Bert voiced by the great comedians Bob and Ray (Ray Goulding and Bob Elliot.) They were hugely successful until they were bought out by Schaefer which in turn, was bought out by Strohs. Most of Stroh's brand including Piel's were then sold to Pabst in the 70s.