Ueno is home to several tourist attractions, including Ueno Park which hosts the Ueno Zoo and a concentration of Japan's best museums. Across the park Ameyoko is one of Japan's busiest and most famous shopping districts.

Oh-mato Taikai (Festival of the Great Target), held in conjunction with the Coming of Age Ceremony. An annual event at Sanjūsangen-dō, 20 year old women from all over Japan don their own kimonos and participate in an archery competition.