Even though Google has become very good at understanding and providing relevant results for many popular queries, many search users are getting lazy and taking those results as currency.

John Ball writes on Search Engine Land: "People don’t think, analyze, or really even understand how search works anymore. They just assume it will work and they’ll get the results they need.

This is a very real trend, and likely to continue."

And he goes on: "For example, consider Google Now — no searching required, just results you’re likely to need and can further refine. Also, consider Google Glass. Glass doesn’t even support advanced searching — it’s all short, to-the-point answers, likely based on the Knowledge Graph, which is rapidly expanding."

If you are a journalist, researcher or content curator, you are likely uninterested in such auto-selected results and prefer to dig, explore more and vet before drawing a conclusion.

To go beyond the surface of Google forcedly limited search spectrum, it is of great help to be able to use Google search modifiers. These are manual commands that you can insert in your search queries and that allow you to ask to Google to bring you the results you want in the way you want it.

If you are not familiar with these or have not been using them in a while, I do suggest to scan through them again as they can be real life-savers in many a situation.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.