Diploma in Digital Marketing (City & Guilds)

I have found the course extremely informative, interactive and engaging. The tutors are very accommodating and the online learning platform is very well set up and accessible. The content has really helped me develop my skills and I am already ...

Important information

NVQ Level 3

Distance learning

500 hours of study

Duration:18 Months

When:04/12/2016

Online campus

Support service

Personal tutor

Virtual classes

Description

Our Diploma in Digital Marketing will teach you how to use a range of digital marketing channels in a real situation. This will allow you to apply for digital marketing jobs, use digital marketing more effectively in your current role or set up a digital marketing agency offering services to others.

This course will teach you to become fully proficient in the practical and theoretical elements of a range of digital marketing channels. Whether you are new to marketing or a seasoned campaigner you will gain practical knowledge to use a range of social media channels to engage with your audience, create and optimise WordPress websites, blogs, create images and videos, create email newsletters and create digital advertising campaigns.

Alongside the practical 'how to' knowledge, you will also learn how to identify buyer personas, undertake a marketing audit including competitor analysis, create a marketing strategy and a social media strategy.

Training takes the form of 16 e-learning courses (which are updated every 6 months) as well as 19 webinars over the 18 month period. You are asked to complete 18 assignments and 3 projects during the 18 month period. You will receive individual feedback on each assignment based on your needs.

The course comes with unlimited support from your trainer / assessor to ensure that you are applying what you are learning to your environment.

Ideally, you will have a business you can work with during the course so you can immediately apply what you have learnt and answer the assignments based on your business. By immediately applying what you have learnt to a real situation and get personal feedback, you will embed deeper learning.

However, if you are unable to use a real business, we can provide a scenario for you to base your assignments on.

In addition, you will learn:
- Marketing models to use for a marketing audit, competitor analysis and marketing strategy
- How to create a social media strategy
- The principles of marketing
- Creating and using images in digital marketing
- Creating and using videos in digital marketing
- Using digital advertising
- The use of search engine optimisation techniques
- Creating and using content marketing
- The legal and ethical requirements in digital marketing
- Measuring the use of digital marketing
- A range of technology to use to improve effectiveness and efficiency

Is this course for me?

This course has been successfully taken by a number of professionals:
- People with a background in marketing who need to upskill
- People who use social media for personal use and wish to learn more to develop a career in digital marketing
- People who have taken on a digital marketing role and wish to learn more and gain a qualification
- Virtual assistants who wish to extend the number of services they offer clients

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including how you can sign up, payment options and the next available enrolment date.

Requirements: No prior experience of digital marketing required - though we would suggest you have an interest in how social media and digital marketing is used in business.
Internet connection essential. All webinars are recorded so if you are not able to make the live event, you can watch after the event.
Good English essential. All E-learning, webinars, assignments and feedback is in English.

Opinions

A

Anonymous
20/09/2016

What I would highlightI have found the course extremely informative, interactive and engaging. The tutors are very accommodating and the online learning platform is very well set up and accessible. The content has really helped me develop my skills and I am already looking at Digital Marketing in much smarter way. I can't recommend the course enough if you are considering a career in this day and age this is the way to learn!

What could be improved
Nothing bad.

Course taken: September 2016 |
Recomendarías este centro?
Sí.

A

Anonymous
20/09/2016

What I would highlightThe Concise Digital Marketing course never fails to interest you throughout all of the day-to-day work. The e-learning modules are informative and interactive, and the webinars are a great way of explaining everything that bit further. I have learnt a lot through Concise Training and, because of the great resources they provide, and have become confident in my Digital Marketing abilities.

What could be improved
N/A.

Course taken: September 2016 |
Recomendarías este centro?
Sí.

A

Anonymous
20/09/2016

What I would highlightI have learnt more than I ever thought was possible in such a short space of time thanks to Concise Training’s digital marketing diploma. Before I started the course I was hesitant in using social media, marketing and planning content for my social media channels. But, I have learnt so much and I feel like my skills in digital marketing are improving every single day.
Not only am I getting quality guidance and feedback on the excellent learning materials and resources, the course guides you through a number of different topics. Before starting my diploma, I didn’t know much about how optimising social media channels was important or the importance of monitoring and analysing data from social media. I would never have known that engagement was important part of marketing, but this course has taught me otherwise.
I genuinely feel excited after each webinar from the knowledge that I have gained and the examples that were given. The webinar is informative and the e-learning objectives are insightful and very resourceful. Each assignment makes you think and test you on areas that you might not have considered before. Overall, I have learnt so much from the course. If you’re looking for a solid foundation into the world of digital marketing, then this is definitely recommended.

What could be improved
Everything OK.

Course taken: September 2016 |
Recomendarías este centro?
Sí.

What you'll learn on the course

Marketing Tools

Blogging

Marketing

Marketing Strategy

Search Engine Optimization

Video Editing

Image Editing

Mobile Marketing

Marketing Campaign

Marketing Mix

Image digital design

Wordpress

Social Media Marketing

Facebook

Twitter

LinkedIn

Competitor Analysis

Course programme

To achieve the qualification, learners must complete the following units:

Understand the business environment

Imaging software

Using collaborative technologies

Understand legal, regulatory and ethical requirements in sales and marketing

Principles of social media within a business

Principles of keywords and optimisation

Principles of marketing and evaluation

Digital marketing metrics and analytics

Principles of social media advertising and promotion

Content marketing

Develop own professionalism

Content management system website creation

E-mail marketing

Produce copy for digital media communication

Video software

The following E-learning modules are included and can be accessed flexibly by the learner in their own time:

Social Media Strategy

Introduction to Business

Introduction to SEO

Twitter

Images for Business

LinkedIn

Facebook

Google+

Pinterest

Instagram

Principles of Marketing

Mobile Marketing

WordPress Websites (incorporating Analytics)

Blogging

Digital Advertising Campaigns

Video for Business

Additional information

Please note: The price quoted does not include the purchase of a domain name or hosting which will be required to complete the WordPress assignment. Concise Training offers an option for this (approximately 70 GBP / year) but other options are available.