The movie industry is recruiting Wal-Mart Stores Inc. to help attract users to its struggling online video-library service, Hollywood's latest step to combat the challenges of digital piracy and a fading DVD market, Michelle Kung reports on digits. Photo: Getty.

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... I ... the ... the Bulldogs helping Hollywood comeback ... I'm it's a ... self joins us now from Los Angeles' what she comes to us from home ... thank you Brian much Michelle tells about this what are they doing ... yes well in any danger well I it's a way to start talking ... about ... I he I he I mean they're going to ... customers to recognize the extent of the brain and are compatible ... with Apple's ... explain what Altamont system is for those of us that the mountain Sobel War one ... sch ... the new system that was launched last year by his authority and that over seventy like entertainment companies and ... hardware companies ... basically it additional right it's so ... you'll be able to register that you all are certain to be center that you're either in the cloud and then watched that movie for any compatible device ... not a right to get it right okay ... so but then ... where Wal-Mart that citizen consumers ... to work on Ruby's presume we can bring in any get those approved right is that we are ... going to get some of the clergy really don't you care to carry a bag full of your CDs from your wedding permanent must somehow attract stand for you ... the potential losses ... the new titles that an ounce and so ... that's a beginning this Wednesday is our making all the worthies more yet when they come under ... this ... title that he has said that taking ... the time ... okay ... I'm done this is not the idea here is to make it easier for people to ... buy these movies on Apple nice movie to watch these movies legitimately with a revenue source going back to ... Hollywood rather than the fun and possible him into saying that now ... I'm just gonna go steal it basically that's the idea and that was the problem with the music business and then a movie go around to fixing activists to my right ... is this something that supported by ... a safety as they're really trying to encourage consumers ... to lend to yes I did the latter is the trend of pushback ... that divide is late ... lately ... what is it that it still seems that there's a lot of friction there is still to be easier just to ... who will some movie that you wanna watch and find it ... for years and enemies ... why has it yet so I can I was and still in reserve by ... Cronulla know that I know but it is at the ... time I've seen you in the office a lot of things any obstacles in for the consumer that again you know district and improve the town or whatever and then right I mean it ... to some double steal in part because it's easier right ... I look at any ... steps towards making it ... easier for us to use any yes that probably get a death which is why Alps is to try to come up with all these different planets the ... moon ... and you think what what what is the reaction been nom Soapbox into this this plan as it been warmly received by the people what what is the word on the straight out in Hollywood ... I shares of July in general and Orbitz stumbling blocks because the technology was perfect and beginning so when people were trying to get because they realize it was working on a complaint about it on ... him in an insider is ... still a lot of that initial reaction was making it a try me that ... from the battle of the month although with some ... water resources behind it were up when that when all the that