This is one of those things that maybe never occurred to you, then you think about it and it makes total sense. Looks like Dwayne "The Rock" Johnson is about launch his own brand of tequila, reports TMZ.

In the following Instagram post made in August 2017, The Rock hinted broadly at what he might have been up to.

Now TMZ reports that Johnson's "company filed docs ... to lock down the name "Mana" and slap it on tequila bottles." This is a celebrity trend: Matthew McConaughey has teamed with Wild Turkey to launch a line of small-batch bourbon, and not too long ago George Clooney sold his top-shelf tequila to Diageo for a cool $1 billion.

Liquor.com runs down a few more. They include Dan Aykroyd's Crystal Head Vodka, Justin Timberlake's 901 Silver Tequila, and Yodeling Walmart Kid's Hank Williams Backseat Bourbon. Okay, the last one isn't real.

Mana, by the way, is a Polynesian word for "spirit," and Johnson referenced it in his post caption above. It's easy to believe a celeb as sincere as The Rock often seems (come on, that's why you like him, he seems like a straight-up kind of guy) isn't playing around here. This means something.

It meant $1 billion to George Clooney. It's sae to say one of the top-grossing stars in the world paid attention to that as well.