Becoming a digital telecom: Be bold, move fast

by
Dr. Roman Friedrich, Pierre Péladeau, Mohssen Toumi

Published: May 9, 2014

The telecommunications industry has been critical to the process of digitization across other sectors, yet the industry’s own efforts to transform the way it markets, sells, and supports its services have lagged. To improve, telecom operators must offer a more integrated omnichannel experience and develop new products and services to better meet the needs of their customers.

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