Agreed. A 400+ pound thumper dirtbike doesn't make much sense to me.
It may sway a few people who were considering a Sertao, but I can't imagine these will sell.

Even Husqvarna in their press releases state that the Terra is for "asphalt-based and light terrain motorcycling fun." This undoubtedly is a road-bike at heart, meant to compete with the KLR's of the world. At this price, with what you are getting compared to a KLR, I could see it doing just that.