Wednesday, June 17, 2009

Microsoft is gaining new ground with its freshly rebranded Bing search engine, some recently released data suggests. Bing, the research finds, grew 0.8 percent during its second week online, adding onto a 2.2 percent jump it saw during its debut week. One question that has yet to be answered, though, is how that growth is affecting other search engines -- namely Google.

The answer, in short, is that Bing may not be harming Google at all; in fact, it may actually be helping. Research actually shows the number of users visiting Google also growing from the week before Bing's launch to this past weekend. It is thought that people are simply trying out Bing and that is causing the increase in usage.