Real estate campaign

I have been running this real estate campaign, where leads come on an average 5-6/day and then it drops drastically to 0-1/day. I had not made any major changes, just app, game placements exclusions. Like after 3-4 days it picks up again for 1or2 days and then it goes back to same.

Re: Real estate campaign

Just check is their any new advertiser entered in the market. In most of the cases new advertisers with better ads and high Max CPC can steal your leads.Setup your account accordingly to you competitors.