Meet the team

Rob Goodyear – President / PartnerPrior to joining Elite Alliance, Rob was the VP of Operations with DCM Hospitality, overseeing day to day operations for the company’s managed resort communities. Rob started his career in the hospitality industry with ClubCorp at the historic Pinehurst Resort and The Owners Club at Telluride. Rob has extensive knowledge in public and private club management and interval vacation ownership.

Kelli Buchheit – VP of OperationsPrior to joining Elite Alliance, Kelli served as the Membership Director for Irondequoit Country Club. As VP of Operations, Kelli focuses on Elite Alliance’s membership experience. Kelli manages the day to day operations for Elite Alliance.

Karrie Mastrella – Membership DirectorPrior to joining Elite Alliance, Karrie worked in the sport industry, working for professional hockey and lacrosse teams. Her experience includes roles in customer relations, as well as event planning and travel coordination. As Membership Director, she focuses on building genuine connections with Elite Alliance members to make their membership experience memorable.

(214) 396.3831 – Directkmastrella@elitealliance.com

Colleen Brett – Member Marketing ManagerPrior to joining Elite Alliance, Colleen spent time living and working in Thailand. Colleen’s adventures throughout South East Asia gave her experience in the travel industry and has led to her passion for creating meaningful and authentic experiences for Elite Alliance members. Colleen has a strong background in public relations, promotions, and community outreach.

(214) 396.5885 – Directcbrett@elitealliance.com

Cristina Taormina – Member Engagement ManagerPrior to joining Elite Alliance, Cristina worked in the nonprofit sector as a Community Director. Cristina’s experience includes roles in conference and event planning, marketing/communications, customer relations, and fund development.

(214) 396.3652 – Directctaormina@elitealliance.com

Jennie Daniels – Exchange CoordinatorPrior to joining Elite Alliance, Jennie worked in the banking industry for Wells Fargo Home Mortgage for over thirteen years. She has an extensive background in home mortgage, customer service, event planning, sales and marketing. Jennie’s travel experiences and passion for travel provide Elite Alliance members with an unparalleled commitment in making their travel adventures unforgettable.

(214) 396.6492 – Directjdaniels@elitealliance.com

Ingrid Alvarez – Exchange CoordinatorPrior to joining Elite Alliance, Ingrid spent several years as a Training Manager. She has extensive experience in customer service, sales, home mortgage, and educational marketing. Ingrid is highly involved in her community — she directs plays, participates in youth advocacy groups, and enjoys swimming and horseback riding. She is proud to be a part of the Elite Alliance family and is ready to travel, see the world, and dive into new adventures.

(214) 396.6590 – Directialvarez@elitealliance.com

Faith Hillestad – Exchange CoordinatorPrior to joining the Elite Alliance team, Faith kicked off her training with the Walt Disney World College Program. Faith is very proud of her Mouster’s Degree! Since then she has built up an extensive background in fine dining, catering and banquets, event planning and office administration. She developed a strong passion for worldly travel when she visited England for the first time.

(214) 393.2813 – Directfhillestad@elitealliance.com

Sarah Lynch – Exchange CoordinatorPrior to joining Elite Alliance, Sarah worked in the insurance industry, hospitality industry, human resource industry, and food industry, all within the great states of Texas, Florida, and New York. The positions she held include numerous customer service, leadership, and executive assistant roles. Through the years, Sarah has developed a passion for delivering exceptional service to each person she encounters, whether face-to-face conversation, on the phone, or via email.

(214) 393.8160 – Directslynch@elitealliance.com

Beth Lockhart – Office ManagerPrior to joining Elite Alliance, Beth spent almost 20 years in the hospitality industry before moving into office work as an Executive and Personal Assistant. As Office Manager, she is responsible for day to day accounting and human resource functions.

(214) 396.3990 – Directblockhart@elitealliance.com

Junito Bermudez – Director of Web DevelopmentPrior to joining Elite Alliance, JB worked as the Senior Web Developer for Pixacore in New York City. JB has extensive knowledge in website design and maintenance. JB served as the Lead Web developer for Calypso Communications and the Interactive Developer for Roberts Communications.

jbermudez@elitealliance.com

Curtis Moran – Web DeveloperPrior to joining Elite Alliance, Curtis worked as a Systems Analyst in the greater Rochester area. When Curtis isn’t having fun tinkering with computer technology, he shares his passion of music by playing bass in the David Bowie tribute band Hunky Dory.

cmoran@elitealliance.com

Alec Joy – Web DeveloperPrior to joining Elite Alliance, Alec worked as an Interactive Developer for a full service marketing agency in Rochester, NY. Alec has also worked as a full stack developer for a few Bay Area start ups, and enjoys experimenting with computer hardware and server technology.

Greg participates in all major decisions for Elite Alliance and assists in securing new destinations and strategic partners. He is also a partner in DCP International, an Elite Alliance sister company. DCP pioneered the residence club concept and Greg is responsible for structuring DCP’s business relationships with landowners and developers. He negotiates DCP joint ventures, creates strategic alliances and handles investor relations. Mr. Hadley is also a managing partner of Greglin Investments, a limited liability partnership, which focuses on residence, commercial and institutional properties. He is also a principal in Uplink, which holds the patent rights for the use of global positioning satellite technology in golf applications. Mr. Hadley’s introduction to the residence club business was through his investments at the Christie Club in Steamboat Springs, Colorado.

Steve brings specific expertise to Elite Alliance product structure and marketing. He created the world’s first residence club (luxury fractional ownership) — the Deer Valley Club — at top-rated Deer Valley Resort in Park City, Utah. Steve is the founding partner of DCP International, which works with developers to create residence clubs around the globe. At DCP, he serves as the lead development expert, evaluating potential club sites, conducting preliminary business discussions, assessing project feasibility, formulating club ownership parameters, and supervising club design and marketing plans. DCP residence clubs have generated more than $1 billion in sales. Mr. Dering has been the owner of a full-service advertising agency, served as Deer Valley Resort’s first marketing director, was a founder, owner and editor of the local Park City, Utah newspaper, served as an elected member of the Park City Council, and was a systems analyst for the National Security Agency.

Elite Alliance provides unparalleled expertise in the staffing and management of luxury resort communities in some of the most sought-after destinations in the U.S., Mexico and Europe. With services ranging from pre-opening assistance and budget planning to highly efficient daily operations, Elite Alliance Hospitality addresses all stages of vacation ownership management.