It was simple, to build the physique you desired, you turned to bodybuilding.

You became a bodybuilder, whether you called yourself one or not. Men performed heavy squats and deadlifted weights that weren’t anything to sneeze at. It wasn’t because they wanted to be powerlifters it was because the routes of bodybuilding stemmed from old-time strongmen.

Women trained just like men, because if nothing else, they too wanted a sexy physique to show off among a gym full of male muscle.

And you know what? It worked.

Back then, training for strength, hypertrophy and aesthetics was ok – whether you were a man or a woman.

Posing, flexing and training for the pump were an acceptable means of the physique world and the gym.

Somewhere along the way, the era of bodybuilding was pushed aside and replaced by an industry full of functional lunatics.