Ziggo Compliance Game

Björn Borg Europe – Bjøng

This game concept was purely aimed to increase store traffic to start with. However it has great potential to infuse consumers with brand messages, showing the new collection and building up a CRM database filled with client-specific purchase history!

MT Challenge – Fontys

To support students in passing all their exams in their first year, we build a gamification concept that stimulated them to start interacting with the curriculum faster (within the first four weeks actually). This period appears to be critical to increase the chance they actually pass for all their exams. The school is based in the Netherlands (Nederland). I also give gamification workshops and inspiration sessions at Fontys hogescholen.

Unilever – Yunomi Strategy & Concept

I wrote a digital strategy for Unilever containing a gamification strategy and game concept for Yunomi (the platform for ‘socially active’ web-women). The strategy is being executed throughout 2012 and beyond…

ACN: SmartGate – The Game

Budget-wise, one of the biggest projects I was involved in, in 2009. IJsfontein build two games that helped to increase insight and stimulated cooperation in the air cargo sector amongst 350 different companies! The project was initiated by Air Cargo Netherlands, Dutch Customs and Schiphol Airport. I am very grateful that I could be part of such a huge project!

Ziggo Segmenten Challenge

This mini-game (or quiz) was developed for 100 marketeers to teach them to work more with consumer segments. It literally gave them a view in their consumers living room! It’s an ideal example of e-learning 3.0 ! 😉

Ziggo ‘Heart for Clients’ Game

Ziggo Customer Journey

How do you teach 1200 customer service employees all details regarding mobile phone contracts in a period of just six weeks? Obviously by playing a game, already the fourth one in Ziggo’s case! This ‘customer journey game’ lets employees have 6 customer calls which may or may not lead to a connection. For more information […]

The smartest link

To train employees we developed a game concept for UWV in 2015: the smartest link. In 2014 we developed a gameconcept together with our partner Blinklane to help UWV employees to provide or cancel welfare based on scenarios. This concept has nog yet reached production stage but nevertheless we would like to share the concept. […]

Port of Amsterdam – Change Management

ABN Amro – Internal Branding

Letting 3.000 bank employees experience your new brand values seems difficult. Teaching them to profile consumers quicker and helping them to pick the best product in specific situations as well? But by letting them play the game they managed quickly!