7 Keys to Target’s Reinvention

Target is in the midst of an overhaul as shopper habits change and it races to meet new demands. To this end, the big box retailer made a host of announcements this week, coming off of strong traffic growth in both stores and digital in its fourth quarter 2017.

Customer traffic grew 3.2% and online comparable sales jumped 29%, leading to comparable sales growth of 3.6%, which includes a 4% spike in January, post the holiday rush.