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Commerce - It’s Always Personal

Sitecore

How context-driven content fuels sales growth

What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own siloes. Those days are gone.

In this new world, content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.

Download the eBook "Commerce: It’s always personal" and learn:

How essential it is to have a deep understanding of the overall customer journey

Five top tips for delivering context-driven commerce

How one company put the vision into action and achieved outstanding commerce results

Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

About Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time.

This context marketing is the only way to manage meaningful customer experiences that delight audiences, build loyalty, and drive revenue.

More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore to help them deliver the personalized interactions that win loyal customers.