11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

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An agency's best talent doesn't have to come straight out of portfolio school. What leads people to work in advertising or marketing? How does a diverse professional background lend itself to intriguing work? What's it like to start working in a marketing/advertising agency after life on the client side, running a small business, or working in the nonprofit sector? This is a meet-up for folks from "agency life" who led previous lives in other industries, to discuss creativity as vocation and compulsion. Especially inclusive of those new to the ad world whose egos have not yet been extensively massaged.

Emily Grim is an Associate Content Strategist in the Atlanta office of BFG Communications, an independent advertising agency. Current clients run the gamut from nonprofits to The Coca-Cola Company and Whirlpool Corporation. Previous professional exploits in social media strategy... Read More →