...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

9.12.12

CNBLUE‘s Yonghwa won the ‘Hallyu Star Award‘ at the ‘2012 K-Drama Star Awards‘.
The ceremony, held on the 8th at the Daejun Convention Center, awarded Yonghwa for his work on television dramas, such as ‘You’re Beautiful‘ and ‘Heartstrings‘, which helped spread the Hallyu wave.