More than words...

Professional writing is more than just words. At its most basic writing is used to communicate information and ideas. Effective writing expresses that information to a targeted audience clearly and without confusion. Poor grammar and spelling communicates an image that may be undesirable. Well thought-out professional writing communicates well and reaches out to a targeted audience so that the message evokes an aesthetic that is more than words.

Copywriting

Copywriting is the art of making your words persuasive and powerful for all kinds of media.

​Web content

Business websites are a window into the products, services, values and culture that businesses provide. It is often the first place people will make a judgement about whether they will use the business. Good web design will not make-up for poor communication in the content. Planned well, web content will capture the 'voice' of the business and speak to the target audience in language that is consistent with their culture as well as offering a call to action so that clients know what to do next.

Social Media Management

Social media such as Instagram and Facebook have become pathways to communicate with clients, connect with other businesses, and grow brand awareness. Strategic planning to achieve set goals prevents wasted time invested in social media. A Social Media Manager can achieve better results and save time that would be best spent in other core business activities.

Personal writing

Weddings, funerals, MC duties, and other speaking presentations offer the opportunity to share thoughts with an audience. Many believe they can do a great job speaking 'off the cuff' or without preparation, and maybe they can. Often the reality of the moment, and perhaps emotions, can cause minds to become blank, or all the threads of ideas become untangled. With professional speech-writing assistance, good preparation, and structuring of ideas, speeches and presentations can be delivered in a confident and engaging style so that the speaker and the audience gain an optimum experience.

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Words of Satisfaction

Cath

Girl Friday

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Humphries Construction

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We knew we needed a brochure and we knew what we wanted the brochure for the subdivision to look like. And we thought we knew what we wanted to say, but our words seemed to fall a little flat, and didn't encompass all we wanted to say about this great new venture without rabbiting on unneccessarily. Along came Rachel. With her quick wit, her plethora of great words, her eloquence and her ability to make words "feel" and "do" what we wanted them to, she whipped up something that we were really proud of. Rachel is an expert in the field of the written and spoken word. We will definitely continue to use her expertise to assist us in looking great again in the future. Cheers Rachel.

Cath

Title

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Humphries Construction

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TC

Host

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Refresh BnB

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​Rachel is a wordsmith! Unique, provocative and humorous, she has great words for any occasion. As her business name indicates, she won't let you down.

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Steve

Company Director

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ABC Business Sales

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I have recently engaged Rachel to assist me to gain more traction with some listings that were not attracting enough interest. She was fantastic to work with and I was absolutely rapt with her efforts. She is very skilled at what she does and I can certainly see the benefits of using a professional. The key measure of success was able to be quantified with increased metrics to the listings she worked on so I am very happy with her work. I would highly recommend Rachel and you will enjoy working with her.

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Aaran McLeod

Managing Director

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Advanced Accounting

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​Rachel recently refreshed our wording for our new website. She was really easy to deal with and she quickly got a feel of the business and was able to relay our story across in the wording promptly. We would not hesitate to recommend Rachel’s work to others.