Conversation Notes

Terrible airplane couple practices.

“There’s a lot of luck that plays into how successful your thing is—you can’t just will something to be successful. But, I don’t want to get into this mindset: ‘well, there’s nothing we can do. Either it’s going to be a hit or it isn’t.’” ~ Corbett

According to the Enneagram, your strengths can also be your places of greatest unhealthiness. Your strength could be being enthusiastic and dynamic and creative, but that strength needs to be tempered and balanced or you’ll go too far into your strengths, becoming manic, unable to be present, always looking over the shoulder of who you’re with to see if there’s a better experience you’re missing out on.

11 min: The beginning of the great “stream” metaphor.

13: Email us at HeyGuys@fizzle.co and let us know if you have any ideas for segments for the show.

““By far the most common mistake startups make is to solve problems no one has.” Paul Graham”
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3. Not really listening to customers. (32m)

“In my first big startup attempt, we operated for 3 years (millions of users) and I never had a user interview. It’s easy to say ‘oh yea, I listen to my customers’ just because you read an email or something. We had this vision of who our customer was, and I looked at analytics like a moth#%*$%er, but we were just eating our own dog food.” ~ Corbett

“If you don’t care enough about the people your business is for, you’ll find it hard to stick around through all the tough stuff that comes with every business.” ~ Josh Shipp in this podcast.

Empathy for your audience, walking a mile in their shoes, etc., is a superpower in business. The audience guide can help with this.

The dream here is to make something that YOU want to make and THEY want to buy. SimpleGreenSmoothies.com is a great example of this.

““…you can fail at something you don’t want, so you might as well take a chance doing what you love.” ~ Jim Carrey”
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6. Starting with vastly wrong expectations. (46m)

The biggest consequence of these mistakes we’re listing off is you giving up on being an entrepreneur. This business can fail, this idea can fizzle out, but to give up on yourself completely? That’s the real consequence.

Typically you don’t know about the expectations you have until you get disappointed.

Defining your expectations, getting clear about your vision for success, what you’re aiming at, will help you pull those expectations OUTSIDE yourself so you can separate yourself from your hope and disappointment.

“The biggest expectation mistake I’ve seen made is thinking that this one business idea makes or breaks your ability to be an entrepreneur.” ~ Corbett

“Don’t define yourself as the experiment. Define yourself as the scientist.” ~ Corbett

Some talk about bum-bums.

A lot of people don’t expect the emotions involved with being an entrepreneur. And another big issue is mistaken beliefs about how much time it will take.

7. Spending too much time thinking and not enough time doing. (52)

You know who you are.

8. Going it alone. (56)

“The only reason i’m still an entrepreneur is because people talked me out of quitting.” ~ Corbett

Download the Updated Guide:Top 10 Mistakes In Online Business

All 10 mistakes explained Resources and links to address each mistake Some of our favorite quotes from amazing entrepreneurs Over 35 page full color guide Free to download

The Top 10 Mistakes in Online Business

Every week we talk with entrepreneurs. We talk about what’s working and what isn’t. We talk about successes and failures. We spend time with complete newbies, seasoned veterans, and everything in between.

One topic that comes up over and over again with both groups is mistakes made in starting businesses. Newbies love to learn about mistakes so they can avoid them. Veterans love to talk about what they wish they had known when starting out.

These conversations have been fascinating, so we compiled a list of the 10 mistakes we hear most often into a nifty lil' guide.

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