Favouritetable has been in business for 7 years. We are proud to provide our seamless online table booking solution to some of the world’s leading restaurants and pubs.

Job Purpose:

To create engaging and data-driven campaigns across a variety of media that support the business aims and drive revenue. As a Digital Marketing Executive, you’ll be responsible for improving the search performance, paid search and KPIs of our businesses websites. You will also optimise the site for priority search terms whilst driving visitors to increase customer enquiries.

Key Responsibilities:

Campaign planning and delivery

Develop and manage digital marketing campaign

Write copy for email marketing campaigns

Assist and lead on various aspects of communications, including briefing the design team, managing photoshoots, creation of assets, building emails, copy-writing, segmentation & targeting, campaign delivery and campaign optimisation

Manage the delivery of website assets and email campaign content, ensuring its updated and relevant always

Help to develop and optimise user experience across their websites

Assist in the creation and delivery of SEO and data-driven pages on the website to aid both organic search and site conversion

Direct and define the Email campaign plan - using commercially driven information and previous email results to ensure its optimised to drive exceptional results for the business

Help strategies and execute the overall marketing strategy for all their channels and campaigns where appropriate, participating in regular brainstorms and team meetings

Reporting on the metrics and KPIs that assess their effectiveness and ensure these are used to define new campaigns and refine existing processes

Research and gain an understanding of our competitors and their position in the hospitality sector.

Strategic relationships

Work closely with all relevant departments within The Company to ensure that they are briefed in a timely manner, and they are in the loop on proposed marketing and promotional activities

Represent company’s solution in the positive way when liaising with their third-party relationships

Candidate:

The successful candidate should be a proactive, digital marketing professional who is creative, technically savvy and comfortable using data. They must generate strong campaign ideas from inception to delivery, and able to work with multiple teams, both internally and externally. They must proficient at post-campaign analysis and able to make strong future recommendations.

Education, Experience and Attributes

Minimum 3 years of experience in the digital marketing

Should be able to do a thorough analysis of PPC, Social Media, keyword analysis, the impact of content and various analysis of content on the internet and impact on consumers

Must have superior time management skills and proven ability to meet constant deadlines. Able to create content quickly but with attention to detail.

Ability to communicate and collaborate effectively with key stakeholders to achieve company goals.

Strong marketing and business management skills, with a dedication to customer satisfaction and creating good user experiences.