L’Asticot

Swiss designers for kids are doing pretty well lately. Many cool and trendy brands are now available on the market. L’Asticot i.e. The Maggot, is a children’s brand founded in 2009 in Geneva, that offers ethical and organic clothing. L’Asticot dresses our children with clothes in fun colours and funny patterns, made with organic or recycled materials. All produced in a family factory in Portugal.

Shortly after launching their e-shop, the brand “Made in Geneva” opened a shop at the rue des Etuves. This booming neighbourhood around the Grenus square is filled with pretty and trendy shops. The perfect place to go for a walk with your family and discover L’Asticot.

The brand is also available online and in several stores in Geneva; it offers clothing and accessories for babies to older children (that is to say 12 years old). The autumn-winter collection presents different designs such as a skier full speed ahead, a mischievous bird or caravans to allow our kids to dream of an escape! How about colours? So trendy (and seasonal) with rust, green pink and navy colours.

Skirts, overalls, sarouals or sweatshirts combined with comfort so you can easily move and made with quality so the clothing lasts longer. Children’s clothing tend to wear out quickly! In terms of materials, the priority was given to confort and strength to adapt to the dynamic lifestyle (and dynamic is a weak word) of our little adventurers: organic cotton and recycled textiles. The dying process of each cloth is certified without any harmful chemicals and is totally non-allergenic.

The icing on the cake: every season, a capsule collection for women is also available. A good tip not to steal the clothes of the youngest.