2017-2018 Bank Broker Dealer Survey (June 2018)

This is the first survey to focus only on bank-owned broker dealers, instead of banks and credit unions that work with third party BDs.

As the industry has matured, the metrics used to assess individual firm performance and monitor trends have lagged behind. At the urging of some key industry executives, Dr. Kehrer has identified several ways that industry benchmarks should be "modernized:"

Focus on asset growth and composition as well as revenue and revenue growth.

Create more sophisticated ways of assessing penetration of the institution's opportunity in investment services.

Align investment services metrics with the metrics used by bank executives.

Separate reporting for banks and credit unions and for institutions that own their broker dealer versus those that partner with third party BDs.

In addition to the metrics that Dr. Kehrer pioneered 25 years ago, this survey breaks new ground by providing new metrics on penetration of the institution's opportunity, efficiency ratios, advisor productivity, asset growth, asset and product composition, and key management metrics.

We Offer Two Views Into Our Findings:

The IndustryDashboard provides a highly detailed overview of the investment services businesses in the 29 bank BDs that participated in the survey. The dashboard describes the range of experience across 50 key metrics, including penetration of the institution’s opportunity, profitability and efficiency ratios, advisor productivity, asset growth, asset and product composition, and key management and expense metrics. Click here for a complete list of the survey metrics.

The Bank Broker Dealer Studyidentifies the most important year-over-year trends in the data, including changes in business mix, production, and profitability; revenue penetration; advisor coverage; advisor productivity; and acquisition of new assets.