Atlanta, September 17, 2007. – Few apostolates have such camera
appeal as the Pure Fashion runway shows,
with teenage girls sashaying down the catwalk in modest and
pretty apparel. But it’s not just the cameras that love
this budding Regnum Christi apostolate – it’s
also the secular media.

Part of Pure Fashion’s appeal is its
confidently countercultural message about feminine dignity, modesty, and grace. The
smiling girls who walk down the runway at Pure Fashion
shows are not only modeling clothes; they are also modeling
a new kind of young woman who is beautiful and
virtuous, pretty and self-possessed. In a world where the sexual
revolution is old news, their message is attracting media attention
from a wide range of publications across the country and
even abroad.

The article indicates
that Pure Fashion is on the cutting edge of a
new trend: many young women want to be modest, unlike
their parents’ sexually liberated generation, and they want to live
out their virtue with style, grace, and joy.

The Times, They
Are A-Changin’…

The media is capturing the moment, but thanks to

Part of Pure Fashion’s appeal is its confidently countercultural message about feminine dignity, modesty, and grace.

its opinion-shaping power, it is also helping to extend its
radius. Each article helps shape a new cultural climate where
modesty fashion shows—and modest young women—are better understood and more
highly valued.

Pure Fashion has become the undisputed
poster girl for the modesty movement, appearing in a wide
range of newspapers and magazines, including secular publications like the
Wall St. Journal, the Washington Times, the Washington Post, the
Seattle Times, the Baltimore Sun, Fox News, the Teipei Times,
and the Guardian, hailing from London.

In the world of
fashion magazines, Vogue and Mademoiselle have yet to publish articles
on Pure Fashion… but ym magazine has. The link is
listed below under “Secular Newspapers”.

Even the Islamic world has
taken notice, with a mention in IslamOnline.

On the Catholic
and Christian front, there is an endless stream of articles,

Virtue is the most important 'must have' for every season.

from the National Catholic Register to the smallest diocesan newsletter.
Innumerable blogs also surfaced with comments or articles on Pure
Fashion and the modesty movement.

For your reading enjoyment, here is
a listing of some (not all) of the evidence that
Pure Fashion is not only turning heads, but making headlines,
too.