I’ll leave that discussion to others, at least for the present time. However, it’s worth noting that all major search engines to our knowledge carry porn ads already.
Google’s even been criticized for taking porn ads but not gun ads (anissue with Yahoo, as well). And as Dannywrote yesterday, sex and porn still seem among the top terms searched for. Handling porn payment
transactions is another thing entirely, of course.

If Google were thinking about getting into porn in some way, at least it’s got a good domain for it. GooglePorn.com was
registered by Google in 2002. It also owns Google-Yahoo-Porn.com, registered by Google in 2003. Perhaps it was thinking
of a mega merger back then and preparing on the porn front.

It’s more than likely that Google registered these and other domains as a defensive measure (check out YahooPorno.com to see what I mean, but not if you’re a sensitive
person) and to perhaps help with spam reduction efforts.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.