Magento Guide – How To Install Magento

What is Magento? Magento is an open source ecommerce platform designed to empower online businessmen and to remove barriers in business process and flow.

Magento is an online shop cart solution that offers a wide range of out of the box features that allows online stores to be setup fairly, quickly and efficiency with ease, and is available as an open source based solution.

Because it has been downloaded more than 600,000 times, perhaps it’s the fastest growing ecommerce solution in the market today. Magento looks and acts like the best of commercial solution, yet it is free to download.

It depends on a theme based structure that separates layouts, templates and skins. Once one gets familiar with Magento’s themes works, creating a store or even several stores becomes easy.

The platform includes features such as, built in product image zoom capability, advanced pricing rules to support special promotions, a landing tool to help with marketing campaigns, inventory management, side by side product comparison tools and more.

As mentioned, Magento is relatively easy to use but to take full advantage of it, developers need knowledge of Apache web servers, MySQL, SOAP, PHP, XML, XHTML, and CSS. Magento is a new product, but already growing very quickly in users and features.