The Sea of Change in Data Driven Email Practices: Tactics for Lifecycle Marketing

Market research authored by David Daniels (formerly of Forrester Research and Jupiter Research), and other analysts from The Relevancy Group. Sponsored research can be downloaded with registration. Other titles can be purchased for a fee or save and subscribe to our research. Get access. Ask the analyst; Get Access to Answers.

Leveraging Relevancy Group executive survey data, this research details the challenges of the 21st Century Schizoid Marketing Organization and their desire to design orchestrated lifecycle's in order to steer customer engagement and create internal efficiency. Here, TRG's VP of Services, Chris Marriott lays out a plan to create triggered data-driven automated triggered mailings across channels in order to drive customer delight, spending and advocacy. Published in 2014. Paper length: 8 pages, 5 graphics.

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The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services to help buyers and sellers alike to compete more effectively within the broader online economy. TRG works with the largest vendors and brands as well as early stage companies, helping them to generate leads and develop a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly.

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