“Gwyneth was involved in product development from start to finish,” Behnke details. “She was there every step of the way, researching how we could use crushed rose petals instead of artificial dye in our lip colors… how plants and seaweeds are actually an effective, natural way to get pigment into your product.”

Gifts for Intrepid TravelersDecember 2015

Gifts for Intrepid TravelersOctober 2015

“’Women should have the right to use beauty products that aren’t harmful in any way,’ said Paltrow, as she took us through the new Juice Beauty line. ’But they must also work in front of the camera and on the red carpet.’”

“Though Goop is still very much a small business in startup mode… the decision to offer more product is working… [much like] the organic skin-care line Goop will unveil in the first quarter of next year. Goop is collaborating with Juice Beauty, a company with its own chemist, to produce the line.”