How Media Buyers Should Approach Display Campaigns

Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting and buying technology like real-time bidding (RTB), media buyers are returning to display with big hopes—and even bigger ad budgets. eMarketer estimates display spending will reach $12.33 billion this year, nearly two-thirds of which will go toward standard banners.

Millennial preferences and spending habits have disrupted virtually every aspect of the retail sector. Here’s a roadmap for attracting and retaining millennial customers, in five charts. No. 1: They Like a Discount If there’s a Read more…

Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. With the duopoly taking in about two-thirds of US digital ad revenues, that leaves Read more…