Alex Blanes

Digital Media Professional

My favourite quote is from Rumi — the soul is here for its own joy.

Not everyone gets it. Many think it’s an endorsement of hedonism, or selfishness. But the wiser among us sense a deeper truth.

They know that, as powerful as the ego is, there is something else that motivates human beings—something virtuous, beautiful, delightful. It’s that serendipity which only emerges when something, or someone, is greater than the sum of its parts.