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“The more money a person makes or has, the less generous, helpful, compassionate, and charitable he is toward other people,” says Paul Piff, a doctoral candidate in social and personality psychology at the University of California, Berkeley [Money Makes People Stingy]

Is this tool accurate? Well, the best way to check is to ask the pros directly. You may do so from your desktop. If you have a Facebook account for instance, go on the upper left corner and select the wheel-shaped icon to create an advert.

and then you will be presented with a dashboard of geographic and socio-demographic options to select. The value, (calculated per exposure or per click) will be automatically updated.

In the examples below, I compare the USA as a whole for anyone 13 upwards, versus a more targeted group in the UK.

As you can see, in either case, the value quoted by the financial times is within the min/max values quoted by facebook.

So if we are worth so little, what is the fuss all about? This is probably to do with different valuation approaches; the above is a commercial approach.

As individual, we overwhelmingly think of ourselves as humans with thoughts, feelings and relations that go well beyond the transactional. If we were (or better still, those who love you) were to put a value it would tend to be infinite because no amount of money could replace who we are.