Research Methods in Politics 18 - PowerPoint PPT Presentation

Research Methods in Politics 18 Content Analysis Teaching and Learning Objectives to consider alternative definitions of ‘content analysis’ to compare qualitative and quantitative content analysis to consider the sub-types of content analysis

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Research Methods in Politics 18

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adopting lemmitisation to combine words with the same stem, e.g., go, going, gone,

using synonyms to categorise as one word all others having the same meaning, e.g., gone, quit, departed,etc

recording concordance by showing each word in its context (termed KWIC: key words in context)

using cluster analysis to group together words used in similar contexts

using co-word citation to identify the concurrence of key words. This is used by the US government’s Echelon Project to scan emails for terrorist activity. So emailers using a combination of, say, ‘bomb’ and ‘Islam’ are likely to automatically attract the attention of the security services.

the meanings of key words change over time and can be deliberately changed by political parties who exploit ‘feel good’ or ‘feel bad’ words to make their policies more attractive (e.g., ‘community’, ‘homeland’)

overall, the analysis is not really conclusive enough to provide sufficiently reliable evidence to confirm your research hypothesis

Working in teams, complete a structural content analysis of last week’s national TV and print news media accounts of national and international news from Monday to Sunday. What inferences and conclusions can you draw?

Complete a content analysis of all President George W. Bush’s State of the Union Addresses. Compare the analyses. What are your main conclusions? What are their limitations? Select two quality newspapers. Using CD-ROMs or Internet sources, evaluate their (emergent) bias for or against the Republican and Loyalist movements in N Ireland between the Good Friday Agreement (1998) and the St Andrews Agreement (2006). What conclusions can you draw? What reasons can you suggest for any changes of support?