If a durian-flavoured KitKat were to be launched, it actually wouldn’t be the craziest version of the chocolate bar out there (not to us Malaysians anyway). After all, durian-flavoured chocolates are already commonly sold in South-east Asia, including Malaysia.

In a constant bid for attention, brands of every ilk have tried to wow the world with all sorts of crazy flavors and products. Whether it’s Oreo slowly attempting to release every flavor that could possibly be packed into a cookie or Burger King’s recent flare for bizarre food mashups...