Topic > Belly

Investors really seem to be loving cars lately and we’re not just talking Telsas, Porsches, and Ferraris here.
Just last week, investors went crazy on tech-y car service Uber with a huge $258 million round. Today, Local Motion, a company that helps facilitate corporate car sharing through a mobile app, got $12M from some big names.

Quirky loyalty startup Belly has raised $12 million in the first tranche of its second round of funding. Investors include New Enterprise Associates, Andreessen Horowitz, DAG Ventures, Lightbank, Cisco Systems, and 7-11’s venture arm, 7-Ventures.

What started as a quirky loyalty program at one Chicago comic hideaway has spread to 1,400 locations in nine months, and can now count on the loyalty of one of Silicon Valley’s hottest venture capital firms.

Belly, a loyalty and customer rewards program for small and medium sized businesses, launched today in Chicago, announcing it has received more than $1 million in seed capital from Lightbank, the firm owned by the co-founders of Groupon.