Apple Music Debuts Eminem's New Music Video, Announces Dr. Dre's Beats 1 Radio Show

In late June, it was revealed that Apple had rounded up celebrity partners to host radio shows on its Beats 1 programming schedule, including Elton John, Pharrell and Dr. Dre. Today, the company announced that Dre's show, The Pharmacy, will premiere Saturday, July 4 at 3 PM PST and will broadcast every week thereafter at the same time.

The hour-long show will be co-hosted by Dre and Eddie Francis and feature recording artists Wyann Vaughn and DJ Pooh with music from DJ Jus Incredible, according to Billboard. Apple debuted the premiere date with a trailer for the program on Twitter.

Additionally, Apple Music today exclusively debuted the new music video for Eminem's latest single, "Phenomenal", promoting the event with a tease on the service's Instagram. The 7-minute video, which is referred to as a "music film" by Apple, features cameos from actors John Malkovich and Randall Park, Dr. Dre and both the iPhone 6 and Apple Watch. Previously, Eminem was the subject of the first Beats 1 guest interview with DJ Zane Lowe.

A video posted by Apple Music (@applemusic) on Jul 3, 2015 at 2:12pm PDT

The Cupertino company has been trying to secure a wealth of exclusive content for Apple Music in hopes of luring customers to its service rather than competing music streaming services. Most recently, Pharrell's new single "Freedom" has been exclusive to the service as well as Dre's albumThe Chronic. It's likely Apple will continue to leverage its music industry contacts for future exclusives in the coming weeks and months.

Top Rated Comments

Apple Music is kicking some serious ass. Between the awesome Beats 1, music exclusives and tight Siri integration allowing you to ask for any song you can think of and have it immediately play, there's nothing like Apple Music out there. Spotify looks like a clunky Discman to the iPod.
Apple has truly found the successor to the aging iTunes.

I'm pretty sure that the focus with Apple music won't be so consumer-based as it will be artist-based.

In other words, I think that Apple will attempt to form their own "label," sign artists, then revenue share directly with them on sales as opposed to some company giving the artist cents per song. Imagine something around the 70/30 model in favor of artists.

After music is well established, expect Apple studios or some other film-related thing. Think Amazon studios, except done correctly and Apple certainly has deep enough pockets to make it happen.

In other words, I think Apple is trying to turn the entire entertainment industry on its head.

Well... Eminem gets a Colbert bump, and now suddenly the Apple offers come in. That young man might have a career ahead of him, if he can catch a few more breaks. http://talkingpointsmemo.com/livewire/stephen-colbert-eminem-michigan-public-access

I'm pretty sure that the focus with Apple music won't be so consumer-based as it will be artist-based.

In other words, I think that Apple will attempt to form their own "label," sign artists, then revenue share directly with them on sales as opposed to some company giving the artist cents per song. Imagine something around the 70/30 model in favor of artists.

After music is well established, expect Apple studios or some other film-related thing. Think Amazon studios, except done correctly and Apple certainly has deep enough pockets to make it happen.

In other words, I think Apple is trying to turn the entire entertainment industry on its head.

That's exactly what they're doing. Apple Music is being set up like the App Store but for musicians. If you're an unsigned bedroom musician, you can produce music in GarageBand and share it directly to Apple Music through Connect. Now, imagine an artist's bedroom jam going viral. People can share to Facebook and Twitter from Connect. Apple can then add that new viral track into Apple Music streaming and the bedroom artist gets paid. Why in the world would they want to sign with a label and pay another middleman?
Apple makes and sells the hardware and software to produce music. Now they've introduced a way for artists to get paid for it too.

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