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Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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National Rugby League side Cronulla Sharks "have pulled off one of the most remarkable marketing coups in sport, signing a major sponsor amid the most dramatic week in the club’s history," according to David Riccio of the Sydney DAILY TELEGRAPH. Just four days after sacking coach Todd Carney a ...

Bundesliga club Werder Bremen "has traveled to China on behalf of the German Football League (DFL)," according to BILD. The Bundesliga "wants to conquer the Asian market." In addition to the league's goals, Bremen "has its own agenda, which includes new sponsorship deals." Werder Bremen Managing Dir ...

Haas Automation has signed on to sponsor F1’s Scuderia Ferrari team for the remainder of the '14 season and entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the Briti ...

Ambev SA "is pitting its top Brazil beer against the company’s Argentine best seller in World Cup advertisements that play up a rivalry between the soccer-obsessed nations," according to Sciaudone & Spinetto of BLOOMBERG. In Skol’s TV ad, Brazilian fans "lure their Argentine counterp ...

Spanish electric company and principal Spanish Basketball League (ACB) sponsor Endesa has "extended its sponsorship" through '17, according to MARCA. Endesa has sponsored the ACB for the past three years. Endesa President Borja Prado and ACB President Francisco Roca "presented the continuation of th ...

Fubon Financial Holdings "will sponsor the Taiwan leg of the LPGA tour" through '16. Since '11, the tournament had been hosted by the Sunrise Golf & Country Club in Taoyuan County under a three-year contract with the U.S.-based LPGA, but Sunrise Chair Hsu Tien-ya "decided this year to end the sp ...

The organizing committee for the 2018 PyeongChang Olympics has signed its second sponsor in as many days, agreeing to a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after the PyeongChang organizing committee signed its first domestic sponsor in South Korean telecom KT ...

One of horse racing’s "most longstanding race-titles has been killed off after 174 years at the insistance of a new sponsor in exchange for a one-year deal" and an extra £5,000 ($8,600), according to Chris Cook of the London GUARDIAN. The Stewards’ Cup, "famed as the cavalry charge ...

Serbian tennis player Novak Djokovic has relaunched his brand on leading Chinese social media network Weibo. His presence is aided by Shanghai-based social media agency Mailman Group. Since key social media channels like Facebook and Twitter are blocked in China, fans have turned to Chinese social m ...

Scottish Championship side Hibernian FC signed a new three-year deal with drink firm Crabbie's, which will see the firm "sponsor Easter Road’s Famous Five Stand," according to David Hardie of the EDINBURGH NEWS.
The company "saw three years as the Capital club’s main sponsor come to an e ...