A startup that sells $1 razors is now worth $615 million thanks to campaigns like, 'Our blades are f---ing great!'

The Los Angeles-based startup launched three years ago with an
idea to steal market share from razor powerhouse, Gillette. CEO
Michael Dubin promised a better price point: for $1 a month,
Dollar Shave Club
sends you a high quality razor. He created a crude and
goofy viral
video to support the
launch which garnered 19 million views.

One year later the blade
purveyor began to sell peppermint-scented
butt wipes called "One Wipe Charlies" and it released
another viral video. Later, it launched other products like
hair gel and shaving cream in its monthly packages. Razors
remain the company's best-selling product.

Business
Insider / Matthew Lynley

Dubin tells WSJ he was able to nab a high valuation for
his startup because DSC's revenue keeps growing quickly, aided in
part by Dubin's marketing prowess. In 2014, the startup says it
generated $65 million, triple that of its 2013 revenue, with 2
million monthly and bi-monthly subscribers. Dollar Shave
just secured a $75 million round of financing led by New
York-based investor, Technology Crossover Ventures, in June.
The money will be put toward product
development and hiring.

Dollar Shave Club, like many
high-growth tech startups, isn't profitable yet. It has been
turning its viral videos into expensive TV spots, and WSJ says
it's burning millions of dollars each month.

The shaving space has also
gotten incredibly competitive. Dollar Shave faces a lot of
competition, from Gillette to other razor startups like Harry's,
which has raised more than $100 million and owns its own
Factory.