Levi‘s are making a comeback, & have signed Grammy award winning singer, Alicia Keys to help them blast into the market with their new designs. Speaking on her ‘Jeans Motto’ and the new role as ambassador she said,

“It’s so much better because the stretch is really comfortable. You don’t have to lie on the bed to get them up. You know, I’m a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear.“

In the campaign she is seen rocking the 501s and high-waist skinny jean styles; and will also appear in TV ads made for television and movie theatres featuring a song titled ‘28,000’ from her coming album.