Category: Ad Formats

November 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising […]

August 1, 2018

We recently attended MarketingTO where our team had the opportunity to listen and connect with industry leaders focusing on what happens when creativity meets technology. The event, held in Toronto, brings technology, advertising, and marketing companies together. The goal is to share knowledge between the three worlds with many influential and intelligent speakers, including AcuityAds’ […]

July 23, 2018

Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style […]

July 6, 2018

As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user […]

June 27, 2018

Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a […]

June 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats beginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, […]

February 7, 2018

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]

December 27, 2017

The programmatic advertising industry is growing at unprecedented rates – according to eMarketer year over year spending has increased approximately 30% and it is set to top $39.10 billion in 2018 in the US alone!

November 6, 2017

Online video may have been slow to catch on in the days of 56k dial up, but in 2017 Internet users are bombarded with video content on each and every media platform via laptop, tablet or smartphone. Capturing – and keeping – a viewer’s attention, particularly the growing Millennial population, requires insight and tact.

September 1, 2017

The quantity of digital and offline media available users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to. How should we overcome this attention challenge? We can begin with understanding that the medium of communication is critically important. If we are trying to convince users to give us their attention, shouldn’t we use an ad format they prefer? A large quantity of recent research points to a preference for video when it comes to content consumption. Let’s discuss the top three reasons why.