Category Archives: Google Analytics

Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.

As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.

About Demographic & Interest Reports

Understanding your audience composition in terms of gender, age, and interests lets you also understand the kinds of content that you need to develop, as well as the language and tone. This information is also increasingly helpful from a support perspective — if, for example, we know that the target demographic for Acme Co. products is male and between 20 and 50, but we find that the majority of users interacting with Zingtrees are 40+, this may be indicative that the current product design and marketing isn’t working well for the older audience.

Enabling Demographic & Interest Reporting in Google Analytics

Sign in to your Analytics account.

Select the Admin tab.

Navigate to the account and property where you want to use Demographic and Interests data.

In the PROPERTY column, click Property Settings.

Under Advertising Features, set Enable Demographics and Interests Reports to ON.

Click Save.

Viewing Demographic & Interest Reports in Google Analytics

Sign in to your Analytics account.

Navigate to the account, property, and view where you want to use Demographic and Interests data.

Click the Reporting tab.

Open the Audience > Demographics > Overview report.

Click Enable (above the introductory text).

Want to learn more about using Google Analytics and Zingtree? Check out our complete series:

Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.

As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.

For those of you already familiar with Google Analytics, here’s a great tip that will allow you to assign tree resolutions as Goals. Setting up goal tracking for your trees will give you deeper insight about how different classes of users are interacting with your trees.

What is Goal Tracking?

Within the Google Analytics framework, here are goals explained:

Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. For more information, go here:

6. Use the Verify feature to make sure that you have everything set up properly.

7. Click Save.

8. Create a new Goal for failed sessions by repeating the steps above. When you reach step 5, replace “success” with “failure”

A Few Notes About Google Analytics & Goals

Goal tracking will only apply to data that comes into Google Analytics AFTER the goal tracking is set up. It will not retroactively apply to old data.

When goal tracking is set up, you can begin segmenting your data by Goal Completion by selecting the “Goal Set x” option above the chart in most of your reports.

Quick disclaimer about interpreting your data: Due to the limitations of Google Analytics’ Event Tracking functionality, a “success” and “failure” event can be associated to the same session. Because events are fired based on when a page is viewed, if a user views a “success” and “failure” node in the same session, both events will appear in Google Analytics. In our experience, these instances are generally isolated, but feel free to also consult Zingtree’s internal reporting for more data about tree resolution.

Want to learn more about using Google Analytics and Zingtree? Check out our complete series:

Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.

As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.

To better understand how efficient your Zingtrees are at helping your customers get answers faster, it’s important to measure the results of your decision trees. You can do this labelling each node in your tree as a “success,” “failure,” or an “unknown result.”

Viewing Tree Resolution Data in Google Analytics

After you’ve configured your resolution nodes, Zingtree will automatically begin sending this information into Google Analytics in the Events interface:

Referencing the example below, we know that 95% of users that make it to the end of our decision trees are able to self-solve, which the remaining 5% require more assistance.

Disclaimer: Due to the limitations of Google Analytics’ Event Tracking functionality, a “success” and “failure” event can be associated to the same session. Because events are fired based on when a page is viewed, if a user views a “success” and “failure” node in the same session, both events will appear in Google Analytics. In our experience, these instances are generally isolated, but feel free to also consult Zingtree’s internal reporting for more data about tree resolution.

Want to learn more about using Google Analytics and Zingtree? Check out our complete series:

Google Analytics is an industry-leading web analytics tool that gives you greater insight as to how users are interacting with just about any online or mobile property. Zingtree can use Google Analytics to allow you to get even more robust and powerful tracking data.

As part of this series, we will guide you through some of the Google Analytics basics, as well as information about how you can integrate Zingtree into your reporting process in a strategic way.

Key Metrics: Data to Track

Google Analytics offers a lot of features and functionality, some of which may not be relevant to your organization. However, there are several key metrics that are applicable to many using Zingtree.

See how users are interacting with your trees, including the total number of sessions (or visits) and time spent on each tree, by going to Audiences > Overview.

See what devices are utilizing your trees by heading over to Audiences > Mobile > Overview.

Use the Behavior > Overview report to see when your trees are most commonly visited. This will give you insight into the most common days that your decision trees are in use, and may help you bulk up your staff on days with consistently higher activity.

See your most popular tree nodes and more by visiting Behavior > Site Content > All Pages. For the most user-friendly view, we recommend switching the Primary Dimension from “Page” to “Page Title.”

Want more information about Google Analytics? Check out some of these resources: