Swarovski, Tiffany Top Jewelry Brands for Digital: Study

The index measured and ranked the digital performance of 72
luxury brands across four areas: effectiveness of a brand’s site, digital
marketing, social media and mobile marketing.

The index ranked the Swarovski and Tiffany and Co. in the overall top ten,
considering both to be “gifted.” The study credited Swarovski with being at the top of the watch and jewelry category and suggested the company would earn “genius” status if it created a mobile site or application. Tiffany and Co. was praised for threading the needle between commerce and brand building.