After 17 years of rising to utterly dominate the U.S. “green car” landscape, the Toyota Prius Liftback has hit a plateau and may actually finish 2017 as a second-best seller. An unthinkable prospect before this year, just one year ago, the car that’s come to symbolize the word “hybrid” still enjoyed two-and-a-half times the sales […]

If you ever thought “sporty” and “Prius” were mutually exclusive terms, the redesigned 2016 Toyota Prius Liftback aims to remedy that. Now entering its 16th year in the U.S. and approaching two decades since the quintessential hybrid car was introduced in Japan in 1997, Toyota has declared the 2016 Prius is no longer just about […]

Toyota has said it will delay the next-gen Prius until the end of 2015 in order to ensure it gets it right, and part of its due diligence includes torturing system components in its 1,000 horsepower TS040 hybrid racer. According to Yoshiaki Kinoshita, president of Toyota Motorsport GmbH, the all-wheel-drive Le Mans car is making […]

Toyota has pushed back its 2016 Prius production to December 2015 but it may be worth the wait with potentially all-wheel drive and li-ion battery options available. When the fourth-generation Prius is launched, it will offer a nickel metal-hydride pack as before, and a lithium-ion pack on upline trim levels, said a senior manager in […]

The Chevrolet Volt’s popularity has been hit or miss, but what would it take to make it the solution it was originally meant to be? We may find out next year whether GM makes it a “game changer” as intended from its December 2010 launch, or whether it will remain a minority player. Last week […]

Toyota’s Prius has loomed above the U.S. hybrid sales landscape ever since it and Honda’s Insight ushered in the hybrid era in 2000, but of late, the Prius has been losing some of its lion’s share. Redesigned in 2009, and launched in the U.S. in 2010, for the past few years the third-generation Prius – […]

Why mess with a good thing when your world-famous hatchback dominates with one-quarter the U.S. sales among 45 other hybrids, and none of them come even close in volume? This thought probably occurred to Toyota as it kept the midsize Prius Liftback it redesigned for 2010 the same in 2014, just like it did in […]

The Prius is California’s car, we’ve known this for a few years. Almost a full two months after our 2013 Dashboard was released, Toyota confirmed February 18 the Prius took home the gold in 2013 as the most popular vehicle-line in the Golden State for the second year in a row. The Prius Family (Prius […]

Toyota’s Prius family was awarded for a second year in a row the Consumer Guide Editors’ Choice Best Buy. Among its annual Best Buys, Consumer Guide Automotive picks a vehicle that stands out above the rest—regardless of class—with its Editors’ Choice Best Buy award; its editors chose the Prius family once again. The publication explained […]

Toyota will provide a one-year lease of a Toyota Prius or Prius Plug-in vehicle to twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools. Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community. […]