Deputy National Commissioner - Marketing and Communications

Accountable for all aspects of defining and strengthening internal and external communications, market positioning, publicity, and public awareness. Serve as a key contributor to developing and executing strategies to support Scouts Canada’s reputation and drive increased support for and membership in Scouting in Canada.

Responsibilities

Working closely with the National Key Three, the Executive Director Marketing & Communications and other members of the National Leadership Team:

Develop strategies that sustain Scouts Canada’s brand positioning (who are we, what do we do and how do we do it) to members, prospective members and their families to strengthen positioning of Scouts Canada’s relevance to today’s youth and adults

Support growth strategies by building and sustaining demand for Scouting among Canadian youth and parents

Ensure the development, approval and execution of a viable and vibrant internal and external communications strategies

Raise brand awareness with sponsors, partners and the national community at large

Identify and break down barriers in reaching out to broader segments of Canadian society

Develop and direct strategies in the use of emerging communications and social media technologies to strengthen internal and external communications.

Provide leadership in the style and content of the web presences resulting from these strategies

Identify, propose and provide active sponsorship for projects in area of responsibility

Participate actively as a member of the National Leadership Team including travelling to and attending periodic meetings up to four (4) times per year.

Provide a leadership in the development of communications strategies for ongoing Scouts Canada projects.

Provide a volunteer perspective as part of the review team of communications generated by the MarCom team

Work closely with MarCom staff in providing direction and support of Council level communications staff and volunteers

Provide communications content and participate as a member of the editorial board on Scouts Canada communications such as Annual Reports, Marketing Collateral materials, electronic communications, Scouting Life and Scout Scene

In partnership with the Executive Director Marketing and Communications, work with Councils and DCC’s of Communications to increase communications planning, capacity and consistency at the Council level.

Support the development of a long-term volunteer recruitment strategy that continues to build diversity and capacity within the volunteer ranks.

Support the development of internal communications strategies that achieve change-management goals