Corporate Style Schooling: Marketing for Private Gain Rather than the Public Good

In response to a recent article in the New York Daily News regarding the marketing expenditures of the Success Charter Network, this commentary discusses the growing push for public schools (particularly charters) to engage in marketing. The authors argue that this trend is a result of the new educational policy context of merged private- and public-sector worlds. Concerns are raised about the effects of embracing corporate models for educational reform.

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Sarah Butler Jessen New York UniversityE-mail AuthorSARAH BUTLER JESSEN earned a Ph.D. in Educational Leadership from The Steinhardt School of Culture, Education, and Human Development at New York University.