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June 7, 2010

Misleading Subject Lines

There's something that recently has been annoying me when I open my e-mail. It's kind of become a pet peeve of mine in e-mail advertising.
I want to know how others feel about misleading subject lines in your e-mail. Everyone gets those e-mail ads with the false subject lines to get you to open the e-mail. These are just a few examples:
Re:
You've received....
You've been paid...
Commisssions Earned...
Payment received...
Immediate Response Required...
Re: Your Request

I am somewhat bothered by this kind of e-mail advertising. I get the feeling that I am being misled and not given key information right off the bat. I understand the need for eye-catching and attention getting subject lines, but I believe this can be achieved without false or misleading subject lines?

I would love to hear your opinions on this subject. Whether it bothers you or not, please leave a comment.

Hello Debi, I have received these kinds of emails too. But you will receive these kinds of emails most especially from listbuilders. People should always remember that our purpose is to educate and continue to provide value in our niche and help them solve their problems.

I used to get alot of those emails too. Most of it was spam, and I agree with Sonny above, a lot of them come from list builders. It's tough coming up with good subject lines but I keep it my goal to tell them what's in the email using the subject line. If the spam filters don't like my honesty, then there's nothing I can do and my integrity is still intact. :-)

Hi Debi. So glad I found your blog. This post is perfect! Even though those headlines are against the rules, people still do it. It aggravates me to no end. People like us try to follow the rules and when others don't it sets a bad example to newbie marketers.