Penang, 14 July 2015 – Swiss Watch Gallery, the premier Malaysian owned regional luxury watch retailer, presenting arguably the most comprehensive collection of the world’s iconic and sought after watch brands under one umbrella unveils TIME KULTURE – Discover Basel, presenting what’s new in timepiece novelties at Gurney Paragon Mall, from 14 July 2015 to 21 July 2015.

Billed as the largest watch showcase in Penang, Time Kulture features a world-class assembly of international Swiss watch made brands which include Ball, Baume & Mercier, Bell & Ross, Frederique Constant, Graham, Maurice Lacroix, Tag Heuer, and Tudor.

Time Kulture’s theme of Discover Basel gives consumers a taste of Basel and provides a showcase of modern-watchmaking at its best. Watches today plays an enhanced role in one’s daily life – it’s not just an instrument of measuring time but an essential accessory to complement one’s lifestyle. Time Kulture, thus provides a platform for individuals to find their perfect timepiece to suit different lifestyles, moods and occasions which cater to men and women alike. Time Kulture continues to nurture the growing passionate demand for timepieces and serves as an informative platform for those seeking to purchase and know more about buying their first branded timepiece or simply looking to add to their collection. This showcase will feature an exciting and wide selection of watches, which include, iconic, sporty, rugged, classic, edgy, and stylish designs for both men and women alike.

Watch lovers, fans and first time watch buyers will be privy to experience the unveiling of over 800 new novelties from these leading brands.

Ashvin Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “Time Kulture offers a compelling showcase of cutting-edge concepts in watch-making, married with innovative designs, style and techonology. We are thrilled to bring in the 2nd watch showcase this year to this beautiful island, spurred by the demands by Penangites.”

The versatility of this essential accessory has become a must have in the lives of the discerning consumer. Time Kulture will premiere a salvo of the hottest and top picks from Basel 2015, providing a platform for a seamless interactive showcase where consumers will have first-hand access to many timepieces which will debut here, and enjoy a host of preferential privileges and activities designed specially for this showcase.

At Time Kulture, consumers can also seek professional advice from the Swiss Watch Gallery watch associates who have their pulse on the industry. Swiss Watch Gallery watch specialists attend the yearly SIHH and Basel watch trade fairs and undergo regular brand trainings to ensure they are kept abreast in the industry.

The 6,400 sq ft. exhibition will feature the line-up of leading Swiss brands in an open-plan setting,with each brand having outfitted its own ‘booth’ to stay true to its DNA.

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