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Digital marketing is the newest trend of advertising your company. All small new businesses opt for it for the advantages it provides. It is cheap and it is efficient. It has a wide reach and helps the company’s name to be more reputable within a short time. Campaigns are set up in order to achieve the business goals/objectives that any business sets for itself. Let us take a look at various types of business campaigns: Acquisition Campaign: An acquisition Campaign is set up to acquire new prospects and customers. Monetization Campaigns: These Campaigns focus on increasing revenue from existing resources. Engagement Campaigns: It focuses on creating communities of brand advocators and promoters, basically people who would increase awareness about the company. Now, a company can choose any one of these…

It is no exaggeration to say that we live in a digital world. The world lives online and internet is proving to be the new market for all sorts of products right from trivial things like groceries to medicines et al. So, it is imperative for a business to go online in order to flourish in this fast changing world. A Digital Strategy: A digital strategy is a fancy way of terming a plan of action to be followed in order to achieve its goals by a business. A strategy helps the business to keep its goals in check as it will take various small detours on its way to success. The basic components of a business strategy are: The Goal: Prioritizing the goal for any business proves to be…