An idea to engage loyal customers

A friend recently converted trinkets and memorabilia from his place of work into a photo album on Facebook. It was simply entitled “The Office”. He had each item placed on a white background for the photos. Then he tagged friends on Facebook who had some part in the historical story related to the item.

An example image from "The Office" photo album

As I looked through the album I thought about how this idea could be used by companies to create a virtual museum of historical artifacts related to their company. Imagine a longstanding company like Coca-Cola or General Electric with a series of online catalogs on their web site. The catalogs could be grouped by business division, decade, or artifact type.

This gives customers, or really the general public, a chance to see the rich history of a company and a chance to explore the stories and meanings behind each item. It’s a social engagement to create a connection. With a social site, such as Facebook or a company blog, the company could further engage with customers through comments.