Safer Internet Day is a yearly initiative to educate and encourage safer use of technology around the world. It's important to protect yourself online and as a social media manager, your brand as well.

In today’s digital world, social media is more necessary than ever. For the first time ever, brands are able to connect with their audience instantly and personally, making social media key to success in today’s digital world...

I went to a networking event yesterday here in Dallas that took such an entertaining turn I couldn't help but share here. I arrived at the restaurant and asked where the networking event was located. The hostess indicated the left of the back patio...

I'm honored to be speaking at IABC's Southern Region Connect Conference at Coca-Cola's HQ in Atlanta, Georgia next month! The conference brings together communicators from across the nation to share their best practices, strategies...

A social media audit is a great way to know where your brand is currently in its social media performance. From there, you can establish where you want to be and design a social media strategy to get you there...

I recently had the privilege of speaking at PR News’ Digital PR & Marketing Conference in Miami. The conference featured speakers from across the nation and covered several topics ranging from video to influencer marketing to social media advertising.

We're seeing a couple of interesting trends in social media lately. One is that younger audiences are moving more and more towards mobile apps. A recent article by AdWeek points out that not only are these app users more active than on social networks, but they're using these to shop more as well...

Every one in a while I'll chat with an individual who still isn't convinced LinkedIn is important for today's networking professionals. Regardless of your industry, it's a great tool to find and meet individuals who can play a key role in your career.

Consider these fast facts about LinkedIn that many individuals aren't aware of:

We’ve all heard of hashtags in social media, and most of us have used them.

For those who aren’t familiar with how they work, they’re basically a way to categorize content by keyword/key phrase on social media. If, for example, Twitter is the filing cabinet and tweets are the papers inside, hashtags are the folders that categorize and store the tweets by topic. Tweets without hashtags are like...