Savannah Scull

Sales, Marketing and Events Manager

Summary

Energetic Event Manager with 6-year successful career in planning, coordinating, and executing social, corporate and non-profit events. Versatile and organized with a "can do" attitude; able to maintain strong work ethic and a professional demeanor in challenging situations as well as adapt to changing priorities. Demonstrated cost-effective budgeting, exceptional time management, and event marketing skills.

Work experience

Aug 2016Present

Program & Engagement Manager

Rockwall Area Chamber of Commerce

Mar 2015Aug 2016

Sales, Marketing and Events Manager

Comfort Inn & Suites Plano East - Plano, Texas

Executed all aspects of the sales and marketing plans to surpass revenue goals using innovative means.

Responsible for overcoming a 2 year void of any sales effort in the market and establishing renewed client interest in the hotel that was open throughout renovations and a brand change (from IHG to a Choice property) in 2015.

Responsible for overcoming a 2 year void of any sales effort in the market and establishing renewed client interest in the hotel that was open throughout renovations and a brand change (from IHG to a Choice property) in 2015.

Created concept and copy for branded publications including flyers, brochures, badges, invitations and other sales collateral for diverse clients and projects.

Sold & coordinated events as large as 5000 people and entire facility buyouts for up to 137 overnight rooms and 12,000+ square feet of event space - event space sales totaling over $400,000 in just the first year. 88% Clients responded to event surveys as "extremely likely" to recommend this service to a friend or colleague.

Established property specific standards and best practices for hotel sales, events and marketing associates. Within 6 months was given the responsibility of sales and marketing for a 2nd hotel as well as 2 associates whom reported directly to me and I personally developed.

Apr 2012Mar 2015

Lead Event Logistics Coordinator, Certified Trainer, and Bay host

Topgolf - Allen, Texas

Execution of events as large as 350 people and entire facility buyouts. Successfully coordinated all parts of the event: set up, execution, up selling, clean up, final reports and payments.

Led a team of Certified Bay Hosts responsible for creating greater event organization and presentation. Coordinated team meetings, communicated development plans and delivered progress reports.

Created and facilitate the Topgolf Event Certification Course. Trained the Topgolf Core Values as a Certified Core Classroom Facilitator.

Aided in the "X factor" interview process at multiple sites.

Accomplishments:

100% on a secret shopper report

Graded as a "High Achiever" on multiple evaluations

Rated as having the highest customer satisfaction level of any event ambassador on event customer feedback surveys

Won the bronze star award for leadership voted by my peers

Rated as one of the "top five" Event Ambassadors by Topgolf Management

Education

Aug 2017Present

Bachelors of Applied Arts and Science (in progress)

University of North Texas

Senior with less than 30 hours left

Jun 2008May 2015

Associate of Science

Collin College

Achieved the Dean’s list and the President’s list. Member of PHI THETA KAPPAhonor society.

Skills

Microsoft Office

Including Microsoft Word, Excel, PowerPoint, Outlook and more

Event Planning

Marketing & Communication

Traditional & Digital (Social Media, Website & Email Marketing)

Customer Service

Sponsorship Development & Sales

Hospitality

Leadership

Teamwork & Team Building

Employee & Volunteer Management

Budget Management

Social, Corporate and Non-profit Event Management

Contract negotiations

References

Available upon request

Volunteer Work

Event Coordinator with the Friends of Rowlett Animals volunteer group that assists the Rowlett Animal Shelter in marketing and socializing shelter animals to increase adoptions.