Northern Reflections

Between November 13 - December 31st, Calgarians will have the unique opportunity to
participate in and engage with an immersive art experience unlike any other. Buds of
Buds Collective will be hosting their second annual Northern Reflections urban art
gallery through a series of painted windows that uses Augmented Reality (AR)
technology to animate each window through smartphone devices. The series will be
created by a variety of local artists and will stretch throughout Calgary’s downtown core,
showcasing many participating local businesses and transforming the city streets into a
grand urban art-walk.

Augmented Reality (AR) adds graphics, sounds, touch and feedback into what we
already see in front of us, through a device like an app on your phone. AR uses an
existing display and overlays virtual information on top of it. You’ve probably already
encountered AR without even realizing it - think Snapchat filters and Pokémon GO.
Unlike Virtual Reality (VR) which transports you to a different world, AR transforms your
own personal reality and perspective.