Anna Migeon

Signal Communications

Photography : We live in a graphic world

A company or organization may have great stories to tell but could be allowing poor quality photos to detract from those stories. Our world has become very visual because of the speed of media and of life. Photography and headlines are the split-second test that will hook a reader, or not. Photos that capture attention and tell the story are worth the investment.

Here is our approach to photography:

- understanding what story we want to tell

- coordinate where and when the shoot will take place, who is involved

- shoot digitally and a take a large number of shots to choose from

- select the best and most relevant shots for the client to pick from.

- present a quality image in a usable format.

Photo Quiz

Do you maintain a library of photography?

Do you have a system in place to collect photography ideas from your staff?

Do you have a person in charge of contacting a photographer or assigning a volunteer at every event?

Are the photos on your literature and newsletters really about your company, your people or your products?

If you answered No to more than two questions and would like to act on it, let's talk!