Arctic Sun VR Gift Card Campaign

The Project

Arctic Sun VR, Alaska's premier virtual reality arcade, commissioned us to create a content-based gift card campaign for the holidays. The campaign was to be promoted across social media platforms as well as in-store. The goal was to increase awareness and overall sales of Arctic Sun VR gift cards.

The Execution

Utilizing Arctic Sun VR's brand identity, we chose to use smooth gradients in addition to bold, contrasting type. More than just catchy taglines and aesthetically pleasing composition, the graphics and motion graphics we created command the attention of the viewer––for both a lasting impression and higher potential of conversion.