How bleghorn started their logo design journey

Company name

Education Leadership Conference (ELC)

Overview

We are a group of graduate students who lead the Education Club at the Yale School of Management in New Haven, CT. Every year we hold a conference on the topic of leadership in education. The event is attended by over 500 leaders in the education sector from across the nation. The conference promotes meaningful dialogue about innovative solutions to the many challenges faced by the education system in this country.

Tell us a bit about who you are and the people you reach

The conference is attended by professionals/businesspeople working in the education sector, including teachers, administrators, superintendents, advocates, union leaders, etc.

Requirements

While we have changed logos each year for the past three years, we are now looking to create a permanent logo to serve as the conference's "brand."

We would like the logo to be full of energy, as this conference is really about CHANGE, REFORM, and HIGH EXPECTATIONS in the education sector. We also would like it to be sophisticated, so no clip-art or cartoon-like images.

Colors: Shades of blue and/or white

The following are some possible ideas, but should not limit you:

-Including the letters "ELC" as part of the design (as in, Education Leadership Conference)
-Including the letter "Y" as well (for Yale) -- NOTE: We are not permitted to use the full word "Yale"
-Any images that make the viewer think of education, positive change, and/or leadership