77 of the 100 Most Expensive U.K. Keywords are Gambling Related

Chris Lake wrote an article on Clickz that looked at the most expensive keywords for the U.K.

After looking at the data it is clear that Google would love to see online gambling legal in the U.S. SEMRush compiled data for Lake and showed 77 of the 100 most expensive keywords are gambling related. The report noted 3 of the top 25 are typos of Roulette.

It’s already quietly been happening for several years now. Delaware was the first in 2012, then New Jersey and Nevada in 2013 (poker only for Nevada so far). The next two big fish in line are California, the great big whale, and Pennsylvania, but it has been delayed for those two. New York and Michigan are seriously considering it now, and perhaps a whole bunch more.

US online gambling appears to be more or less inevitable as a “correction” to the pseudo-prohibition since 2006 and 2011. It has never made any sense, and even the DOJ finally admitted in 2011 that it had never been precluded by the Wire Act of 1961 at all. Even sports betting itself will likely no longer be restricted to just four states, and New Jersey has certainly not abandoned its heavy efforts in that arena. New Jersey sports betting will likely materialize as well, not to mention nationwide for those that want it. US online gambling will likely skyrocket going forward.