Corporations are searching for ways to protect their financial records, and virtual payments offer an easy solution. Virtual payment discussions are coming up in nearly every meeting, due to customer concerns. We discuss how they can implement a virtual card within their travel program to protect against security threats. With a virtual payment program, you get a unique credit card number with every reservation, making the transaction more secure.

Relationships are fundamental to business, and in a fast-paced digital world, they are challenging to foster authentically. Stiff competition, as well as (what seems like) much less customer loyalty, demands strong relationships to keep business. How does a business successfully demonstrate core relationship values like trust and availability to customers? CRM (customer relationship management) software, often mischaracterized as strictly a tool for salespeople, actually can both operationalize and demonstrate a company’s commitment to its customers, for good or bad.

As companies and professionals seek to maximize efficiency and responsiveness to gain a competitive edge, they are increasingly looking to niche apps and software-as-a-service (SaaS) solutions that are focused on meeting very particular needs.

Marketing trends come and go especially in the past few years. Marketers are always looking for the next big thing that will change the way they do their job. A few things remain constant in this fast paced digital environment.

From the point of view of a business, social media is a conglomeration of potential customers. Instead of being able to speak to one person at a time, social media gives you the ability to engage potentially thousands of future customers. Facebook, twitter, Instagram and other major social media platforms are a way for people to express themselves, communicate their priorities and explore their hobbies. Knowing what people are interested in can help you adjust your business and marketing strategy.

That’s a quote from one of the most brilliant ad men of the 20th century, David Ogilvy. His ads generated a crazy waterfall of cash for his clients. The man knew how to sell because he understood people.

In the growing world of digital marketing and sales, social commerce is becoming critical to the success of consumer-driven companies. Social commerce is fueled by a variety of online sale efforts, including endorsements, reviews, referrals, discounts and sales on different social networks. These are combined to drive online sales and engagement with different audiences. As you dive in, keep these things in mind to create the best results.