Jamie Blakey's mom taught her to sew when she was a kid and she instantly fell in love with the idea of making her own clothes. By the time she was 21 she'd worked a bunch of jobs in the fashion industry. Around the year 2000 she decided she wasn’t at all that inspired by what she was seeing on the racks so she got to work on designing her own collection. She wanted it to be more a reflection of her own style and a departure from what was available at the time. The fact that she had no money didn’t stop her. She worked three jobs and scrounged together all her money to get that first collection designed, made, photographed and sold. The hard work paid off, 42 stores picked up the line.

The best description of the label came to Jamie in a letter from a fan of the brand that said OneTeaspoon was