A Blues-Singing Beagle, Jump-Roping Jack Russell and Skateboarding Bull
Dog among the Canines Competing for Top Dog Honors

LOS ANGELES, Sept. 22 -- A blues-singing beagle, a bull
dog who can skateboard and flush the toilet on command and a Jack Russell
terrier who can jump rope and walk up steps backward are among the
semifinalists as the final round of voting begins for the top six pups who
will compete for the champion title on the First Annual Worldwide Fido
Awards, airing in primetime, Sunday, Oct. 5, at 8:00 p.m. (ET/PT) on Nick
at Nite. The one-hour special event hosted by actor/comedian Fred Willard
(Best in Show) will showcase the six Fido finalists and best of
WorldwideFido.com's user-generated videos, where one lucky dog will
ultimately be crowned the 2008 Worldwide Fido winner. Fans can vote now on
http://www.worldwidefido.com to determine the finalist in each of the six
categories, including "Cutest Dog," "Best Dressed," "Best Voice," "Most
Outrageous," "Best Trick" and "Dog/Owner Look-Alike."

"We're thrilled that comedy-great Fred Willard will be bringing his
unique timing and sensibility to the Fido Awards," said Marjorie Cohn,
Executive Vice President, Production & Development for Nickelodeon and MTVN
Kids & Family Group. "From Anchorman to Wall-E, his appeal spans across all
ages and audiences."

Albie Hecht, Creator and Executive Producer of the awards added, "The
Worldwide Fido Awards is a truly first of its kind event. By combining one
of the internet's most popular viewing categories in dog videos with our
expertise in creating compelling awards ceremonies for television, I
believe the Worldwide Fido Awards will become a much anticipated, annual
event."

Popular dog trainer-to-the-stars Tamar Geller will serve as one of the
judges, while one very special dog will be presented the "Hero" Award, to
honor invaluable services provided to humans. The show will also feature
pooch performances throughout the evening.

Fred Willard's unique comedic charms have established him as one of his
generation's most gifted comic actors. A master of sketch comedy, he is
heralded for his quick wit and improvisational expertise. Willard is an
alumnus of The Second City and was a co-founder of the comedy group Ace
Trucking Company which appeared on The Tonight Show with Johnny Carson over
fifty times. Willard has also appeared on The Tonight Show with Jay Leno
numerous times both as a guest and in sketches, prompting Jay Leno to dub
him "the funniest man in the world." Emmy-nominated Willard has appeared in
numerous television series and feature films, including every
"mockumentary" film ever directed by Christopher Guest: A Mighty Wind,
Waiting For Guffman, This is Spinal Tap, For Your Consideration and Best in
Show in which he portrayed "Buck Laughlin," a dog show announcer who
offered up an unending stream of bad jokes and off-color comments. He also
appeared as KVWN news director "Ed Harken" in Anchorman: The Legend of Ron
Burgundy. He recently completed a sold-out run of Fred Willard: Alone At
Last!, advertised as a one-man show but actually featuring a cast of 10,
and received Los Angeles Artistic Director Awards for Best Comedy and Best
Production. Willard currently heads a sketch comedy workshop, The MoHo
Group.

The First Annual Worldwide Fido Awards are sponsored by PetSmart and
Bissell.

Launched in 2007 by Worldwide Biggies -- the digital entertainment
studio headed by children's and family entertainment hitmaker Albie Hecht
-- Worldwide Fido has emerged as a popular online community for dog lovers
where users upload videos of their beloved canines. Worldwide Biggies is
redefining entertainment by creating hit properties for young adults and
the digital family. Designing properties that launch on the web and live on
multiple media platforms, it is a full-service studio that is uniquely
positioned to take advantage of new technology and content distribution
channels to create a library of original and licensed hits.

Nick At Nite is Nickelodeon's nighttime programming block that also
features popular hit family comedies including the Emmy Award-winning
series Home Improvement, George Lopez, and Family Matters, as well as The
Fresh Prince of Bel Air and Roseanne. Also coming in 2009 is the hit comedy
Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired
by his real-life childhood experiences.

Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number-one-rated basic cable network for 14
consecutive years. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).