Clements and Church implements cloud-based OpSuite retail solution to support strategy for seamless multichannel retail experience

Davidson Richards, the developer of retail management systems, has announced that Clements and Church, an independent British tailor, has implemented the cloud-based OpSuite retail solution across their four stores and one warehouse. Clements and Church can now give their stores the independence and information they need, monitor the company as a whole, from anywhere, at anytime and more ably offer customers a seamless multichannel retail experience.

Recent research from Econsultancy reveals that 87% of UK consumers consider a multichannel retail experience to be very important or useful. Clements and Church, even as a traditional business, had to offer multiple channels in order to keep up in the rapidly changing and highly competitive market. The state-of-the-art technology of OpSuite supports this, with minimal capital expenditure. Costs are low because it is a cloud-based solution and there is no 'rip out and replace' involved.

Clements and Church has four stores across the UK and offer a unique Travelling Tailor service. Because they offer a bespoke service, they take appointments by phone and over the web. They wanted to offer customers a multichannel experience to reflect their ethos to respect the rules of tradition but in an exciting and contemporary way. Clements and Church initially thought that budgetary restraints would prevent them obtaining their aim. However, Mark Nash, Director, Clements and Church, comments that "when Davidson Richards suggested we become an early adopter of OpSuite where we could spread the cost of the solution with a cloud-based monthly-subscription plan – we could instantly see the potential. With Davidson Richards we have been able to mould and enhance the solution to meet our specific requirements."

"Smaller and mid-sized retailers understand that, in order to compete with the larger retailer, they must be able to offer all the channels that the consumer now expects - a mix of online retailing, hard copy catalogues and e-catalogues, online shopping, coupon promotions and loyalty schemes – but fear of cost has previously prevented them from being able to do so," comments Richard Goodley, Managing Director, Davidson Richards. "OpSuite breaks down this barrier and gives these retailers the opportunity to embrace these developments and remain competitive."

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