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Welcome to the new ISKO UK Meetup series

Following the success of our pre-conference Meetup in September 2017 we are pleased to announce a series of evening meetings at the same location, the very hospitable Canada Water Library, on topical issues in Knowledge Organization. The format is the same for each meeting - 6.30pm for a 6.45pm start. A talk by an expert on the subject will be followed by discussion, and that will continue afterwards at the adjacent Leadbelly's Bar, where it's easy to buy refreshments and/or a meal. To book, please follow the link to the London Knowledge Organization Meetup Group.

Venue

Canada Water Library [location] is right next to Canada Water Station on the Jubilee Line, easily reached also by overground train or by bus.

We're lucky to have the renowned author Rahel Bailey, international expert and advocate of content strategy, kicking off the series with a talk on ‘More content intelligence, more performance potential’. Rahel explains that structured content is like a high-performance automobile. There's lot of power under the bonnet, if you've learned the right driving techniques. Understanding how structured content can help lighten the workload and create efficient work environments is important, and the flip side is finding the right techniques to drive the business benefits of structured content.

Structure lets content perform at optimal levels, delivering from multiple content sources, to multiple audiences, into multiple channels, through multiple interfaces, and often with more complexity. As we're challenged to meet the needs of more market segments with personalised content in an increasing number of contexts, it's critical to understand how much structure to apply, and how to make that structure stand up under the stresses of complexity and scale.

This presentation connects the mechanics of structured content to the business opportunities, and some techniques leading to improved return on investment,

FEE: The event is free to ISKO members and to full-time students. Non-members too are welcome, paying only £5 at the door. Places are limited, so to be sure of entry you should make a booking via the Meetup Group website.