Pitti Bimbo 84: EXHIBITORS' POINT OF VIEW

Pitti Bimbo is the sector’s most important trade show at the European and international level, for both historical and strategic reasons. As far as this show is concerned, despite a slight decrease in attendance, we noticed a good recovery of the European market. And, in general, a renewed interest in product quality, in beautiful and well-made items, not only in competitive prices. Therefore, we feel that our investments and hard work have been rewarded, even all the work we have done to make our products interesting for the various markets.

Ettore Laurenti

Sales Managers Save the Duck

Pitti Bimbo is definitely the sector’s most interesting and consistent show on the international scene, because of the variety of offerings- all product and price segments are available in the medium-high end range- and visibility offered to exhibitors. The contacts established at the show are of the highest level and prove, year after year, that Pitti is a very important showcase and gathering place for the companies. I noticed a high number of Oriental buyers and from Ukraine, which is a very good sign after years of downturn. In general, the show was very busy and there were very interesting visitors, both national and international.

Francesco Pizzuti

Managing Director Patrizia Pepe

There is a lot of positivity in the air, a very good atmosphere. In general, Pitti Bimbo is the most important show in the field, with excellent quality of visitors, exhibitors and products. As far as markets are concerned, I noticed that there were many Asians and a recovery of the Russian market, which is very attractive for our high-end products.

Vivetta Ponti

Designer and Owner – Vivetta

I came here the first time when I decided to design my first girlswear collection, invited by Pitti for a special project carried out with Vogue. And it was love at first sight: I enjoy Pitti Bimbo’s atmosphere and energy. I find it very stimulating, especially the KidzFizzsection where we are located and where all the up-and-coming brands gather. Overall, this show was very busy. I mostly take care of contacts with the press, which is always of the highest quality here. My sales team noticed a great number of foreign quality buyers, including many Russian and Oriental buyers. Last but not least, I love the fashion shows: carefully detailed, fun and trendy styling.

Adele Gandola

Managing Director – Péro

I believe that Pitti Bimbo is the only interesting show of the sector on the international scene. Here at Pitti our garments are shown in the best light, they provide us with assistance for the setting up, each brand has a personalized and highly creative space. I have seen a lot of Chinese buyers at the past two shows- China is interesting when quantity is paired with quality- many Japanese and Europeans, especially from Greece and Spain. The fashion shows are a great opportunity for exhibitors.

Mauro De Palma

Sales Manager Italia Manifatture Daddato for Diadora

As far as the Diadora brand is concerned, I have the impression that the show was very successful. We introduced our first collection, high-end products which were well received by the Pitti Bimbo audience. We know the Florentine trade fair very well and we appreciate the presence of competent buyers, both Italian and foreign, mostly Europeans. It is definitely the most important show of the sector on the international scene. Having to choose between shows, Pitti Bimbo is the only one worth attending.

Elia Guidi

Country Manager Italia – Vingino

This is our seventh time at Pitti Bimbo and I am pleased to notice that there has been an improvement in the quality of customers, both Italian and foreign. We do very well in Europe- especially in Germany and in the Netherlands- but I noticed an increase in buyers from Russia. For the first time, we had events taking place within our stand: fashion shows and performances, with casting and choreography. A true success: both customers and press were impressed. At first, we had an off-fair event in mind, but then our decision of “livening up” the show at our stand proved to be an excellent marketing and communication strategy.