Top brands are adopting a customer-centric approach to marketing, leveraging the latest programmatic technologies to gain valuable insights and increase engagement for improved acquisition and better ROI.

How Ford Motor Company fundamentally changed their marketing practices to realize impressive results.

The webinar will also explore the recently published Forrester Research, Inc.report, “Maximize Media ROI with a Customer-centric Approach.” All attendees will receive a complimentary copy of the report.