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Volkswagen: True Life Costs

Published on September 09, 2010.

VW and DDB London just unveiled this new site, True Life Costs, part of the Unbelievable Value campaign, which encourages consumers to reevaluate where their money is going—not just in terms of automotive spending, but for all of their life expenses. Visitors are invited to explore a miniature model world, shot in tilt-shift style, as they evaluate their costs in different areas: family, fun, holidays, food and home. They can adjust their spending in each area and print out an overall expense report. Of course, there's also a section that helps them to review the savings and expenses associated with VW Models Golf, Tiguan and Polo.