Web Site Promotion Tips

What Makes a Great Web Site Tagline?

Your tagline should be a short, pithy phrase that’s a “concise statement of the site’s purpose,” according to usability expert Steve Krug.* It appears above, below or next to your business name and logo on every page of your site, but is especially prominent on your home page. Krug says a great tagline should be 6-8 words (“just long enough”). It needs to be clear andinformative. If it’s personable, lively and clever, so much the better!

A great web site tagline clearly says what you do and why visitors should care — and it says it in a way that’s short, sharp and memorable!

And another:
RefDesk.com
“The single best source for facts on the net”www.refdesk.com

This one makes it clear that we’ll get more than an online seed catalog; we’ll get juicy information too:
Burpee Seeds and Plants:
“America’s Favorite Gardening Resource”www.burpee.com

Here’s a vague one (this is the old tagline):
SonicNet.com
“The Online Music Network”www.sonicnet.com
(Is it a networking site for musicians? Or is it like MP3 where consumers go to listen to music and download it?)

The new tagline is even more confusing:
SonicNet.com
“Me Music. It’s Mine.”www.sonicnet.com
(Do you have to be under 25 to get it?)

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Clever (but is it clear enough?):
Mooncircles
“A Cybercommunity for the Moon-Minded”www.mooncircles.com

Another vague one:
(Can you tell what this web site does? It’s one of my favorites but I wouldn’t know what it is or what it does, from the tagline.)
Gaiam.Com
“A Lifestyle Company.
Simple Choices. Natural Connections.”www.gaiam.com

Pithy, direct, to the point:
Advanced Book Exchange
“Finding books just got easier”www.abebooks.com