Content Targeting

Precision YouTube Advertising

The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value. Here’s how it works.

Discovery &
Relevancy

Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against.

Forecasting
Performance

Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.

Brand
Safety

Each video goes through a rigorous approach that includes both technology and human review to ensure only the most premium videos whitelisted and targeted in Zefr campaigns.

OCR/DAR Compliant

MAGNA/IPG Media Lab

A 2018 quantitative study fielded by the IPG Media Lab revealed that aligning ads with relevant content has a huge impact on advertising effectiveness.

YouTube Certified

The YouTube Measurement Program (YTMP) enables companies that use the YouTube API Services to partner with us to provide actionable and accurate YouTube measurement data, such as video view count, to their clients.

Case Study: Increase Reach Among Key Demographics

Find out how Zefr increased reach among a key multicultural target through focusing on deeper engagement with families.