5 Frameworks for Creating Local Events with Community Value

Youíd love to have a never-ending stream of positive online reviews. Being able to attract eager customers who value your work. To receive praise locally from the communities youíre a part of, and build an amazing reputation that attracts customers, sales and glowing reviews?

Most businesses wonít get it.

Not because they canít get it, but because they donít know how. They donít know how to use local events to attract attention. They simply arenít able to generate the results they need.

Can you use local events to attract attention?

Is there a way to use local events to attract customers and boost positive reviews for your business?

Absolutely. You do it by serving.

That sounds generic and really unhelpful doesnít it? Letís take a closer look.

You serve those with an audience. Individuals, businesses or organizations Ė it doesnít really matter. You go on a quest to find ways to serve complementary partners, those who serve the same basic audience you do in a different, yet complementary way.

You canít serve everyone. You canít be all things to all people. Instead, find the people whose business complements your own. These are the people you can make a difference for.

Your greatest impact comes from those youÖ

Ö Help the most. But how?

You probably want more customers and positive reviews, right? Itís not like you can walk into a random office and walk out with an address book full of happy customers and glowing reviews.

So, how do you do it?

How do you attract more customers who are eager to give you positive reviews? You figure out what they want. Every business has a list of desires, goals, fears, frustrations and problems.

Find out what they are.

Next, come up with a never-ending list of ways to serve each of your partners, helping them get what they want. This works best if youíre able to give at first without expectation.

This is both crucial and valuable.

Thatís because giving initially, without expectation, is incredibly rare. You see this gross behavior at work on social networks. Follow other accounts on Twitter or LinkedIn, join a few groups and youíre bombarded with requests.

You see it with inexperienced sales people. Answer a cold call, express even the faintest interest and the sales person hounds you until you stop answering.

Weíre all conditioned to be skeptical these days. Itís tough to get past gatekeepers. Itís tough to get in touch with real people.

How are we supposed to get potential partners to accept any of the local event ideas we have?

With a framework.

The right framework gives us a clear structure to follow, showing us when and how to approach potential partners with our event ideas. A framework gives us the ability to create new ideas at will, instead of becoming focused on the ideas we want to work.

The beautiful part about these frameworks is this: Handled properly they create the openings you need and methods you use to serve.

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