California Gov. Jerry Brown doesn't think much of the Texas advertising campaign now hitting radio stations across the Golden State.

Brown compared the small size of the radio buy, just $24,000, to a crude bodily emission.

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"It's not a burp, it's barely a fart," Brown told reporters in West Sacramento on Tuesday.

Brown's response comes just one day after Texas Gov. Rick Perry announced that Texas would be running 30-second spots on six radio stations in Sacramento, San Francisco, Los Angeles, San Diego and the Inland Empire.

"Building a business is tough, but I hear building a business in California is next to impossible," Perry proclaims in the radio spots. "There are plenty of reasons Texas has been named the best state for doing business eight years running," Perry adds, saying the state's "low taxes, sensible regulations and fair legal system are just the thing to get your business moving to Texas."

But Brown is unimpressed.

"Look, if they want to get in the game, let them spend $25 million on radio and television, then I'll take them seriously," Brown said.

Brown derided critics of California's business climate.

"Look, when you got something good, people want to be here," he said. "In 1848, people wanted to come to California to take our gold. Well yeah, you go where the gold is. They're coming to California because this is where it is. It's not going to Lubbock or wherever those places are that make up that state."

The California governor could not resist taking a dig at Texas.

"A lot of Texans who come here, they don't go back," he said. "I mean, who would want to spend their summers in 110-degree heat inside some kind of fossil-fueled air conditioner?"

The latest census figures show more Californians are moving to the Lone Star State, compared to Texans moving here.

Texas is, in fact, the No. 1 destination that Californians head for, with more than 58,000 leaving the Golden State for Texas.

The Texas radio spots are currently running on KRLA in Los Angeles, KTKZ and KSAC in Sacramento, KTIE in Riverside/San Bernardino, KCBQ in San Diego and KDOW in San Francisco.

None of the stations are considered to be powerhouses in the markets they serve.