Dogsee Chew appoints Graeme Dixon as board advisor

The company seeks to strengthen its base in the industry on an international level by bringing Dixon on board.

With an aim to optimize its growth trajectory in the global pet food industry, Dogsee Chew, the Bangalore-based natural pet food company has appointed Graeme Dixon as its Board Advisor. Bringing an experienced domain player like Graeme on board its advisory panel can be seen as a remarkable measure taken by Dogsee Chew to strengthen its base in the industry on an international level. As the Board Advisor, Graeme will assist the company to develop effective strategies and plans for global expansion. Additionally, he will be helping the company in product development.

Graeme has achieved several milestones in his career spanning over 30 years. Equipped with an expertise across animal health and business development, Graeme started practicing as a veterinarian before moving to the biotech sector, and then technical and commercial roles in pet nutrition. He went on to pursue an MBA degree in Marketing followed by a Masters’ degree in Applied Finance, both from Macquarie University. His rich corporate and consulting experience within the veterinary and pet care segments provides him with a valuable global perspective of the Fast-Moving Consumer Goods (FMCG) environment.

Among his professional achievements is Graeme’s successful establishment in Australia & New Zealand of Hill’s Pet Nutrition, a US multinational leader in clinical pet nutrition and a subsidiary of Colgate-Palmolive. In his 13 years of working as the founding General Manager there, he established and grew these brands to a market-leading position.

He next led the European veterinary channel’s marketing initiatives, before appointment as the Vice President and Representative Director of Hill’s Colgate, in the Japanese subsidiary of the firm. With a thorough experience across multiple sectors of the pet care the industry, Graeme has been providing specialized consulting services and implementing a variety of strategic growth initiatives for various global players in the animal health and pet care industries since 2010, focusing on the rapidly growing Asia-Pacific market.

Expressing his delight about the appointment, Bhupendra Khanal, Founder and CEO, these brands Chew remarked, “Owing to the professional benchmarks that he has set across various industry verticals such as animal health and veterinary, business and product development, marketing and financial management etc., Graeme is best-suited to guide Dogsee Chew as we look forward to global expansion. He has displayed great leadership qualities, successfully proven his mettle and duly earned great respect across the globe in the pet care industry throughout the last three decades. The decision to appoint Graeme in our advisory board was unanimous and we believe that he is an esteemed addition to our team.”

Graeme joined the advisory board of Dogsee Chew in August 2018 and the company has been witnessing a stellar growth ever since. His skills in tertiary business, marketing and strategic planning coupled with corporate governance and financial management has come to aid in expanding avenues for the brand. With Graeme’s contributions, Dogsee Chew has been successful in creating a niche for itself among consumers with its message of 100% natural, healthy and premium products.

Speaking about his joining, Graeme Dixon, Board Advisory, Dogsee Chew said, “The natural food segment within the USD 80 bn pet food industry has grown to such extent that it dominates more than 20% of the entire industry across few large markets. This depicts the immense opportunity that Dogsee Chew as a brand has. Owing to the right strategy and its right implementation, Dogsee Chew has witnessed a robust growth trajectory within the dog treat segment in multiple markets where it is currently sold. I am very excited to partner the brand in its endeavors at this early stage of evolution."

May 2020

In the May 2020 issue of Petfood Industry, discover which U.S. pet food companies were added to China's customs list, how AAFCO regulations are likely to change and what the pet food industry will look like after the COVID-19 pandemic.