Into the Wood (Wood)

Wood Wood describes itself as a sub-cultural founded lifestyle brand. Founders Karl-Oskar Olsen and Brian SS Jensen grew up with graffiti and street culture in the 90's.

What started out as a small shop in Copenhagen rapidly blossomed into an iconic brand staying true to its subcultural heritage. Wood Wood offers minimalistic and emblematic silhouettes with a spin. Halfway between casual and street, the collections also reflect tailored and sophisticated expressions.

"Wood Wood is much more than a brand. It's about style and attitude. We were raised with the desire to constantly evolve and we'll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic." - Karl-Oskar Olsen, Co-founder and Creative Director.

Based in Copenhagen, Wood Wood is a contemporary fashion and lifestyle brand founded in 2002. A mix of high fashion, sports and streetwear for men and women. The Danish label has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Eastpak and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.