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Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 177, NO. 57 | Friday NOVEMBER 16, 2012
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
Trojan tees: USC student
creates underground, hip-hop
clothing brand. PAGE 5
Head to head: USC visits the
Bruins with the Pac-12 South
title on the line. PAGE 12
Razan Al Marzouqi | Daily Trojan
Beat the Bruins
Childish Gambino, the rapper persona of Community star Donald Glover, performs at Conquest, an annual spirit rally
held in McCarthy Quad. The Thursday pep rally, traditionally held before the USC-UCLA football game, featured a
fireworks show, appearances by USC athletes, a Bruin bonfire and performances by the USC marching band.
By yasmen serhan
Daily Trojan
With the 2012 presidential election over, students,
faculty and alumni dined Thursday night over a post-election
panel discussion with top campaign strategists
and student organizers at the Davidson Conference Center.
The event, hosted by the Jesse M. Unruh Institute
of Politics, began with an introduction by USC College
Democrats President Aaron Taxy and USC Trojans for
Romney Executive Director Greg Sefain, both of whom
highlighted the enormous amount of work exerted by
students in supporting both campaigns in 2012.
The panel featured Larry Grisolano, a senior advisor
for President Barack Obama’s 2008 and 2012 campaigns;
Bob Wickers, a senior advisor for the Mitt Romney’s 2012
campaign; Kaya Masler, president of USC Students for
Barack Obama; and Alex Yebri, president of USC Trojans for
Top campaign
aides, students
dissect election
Nine days after the 2012 election, experts
analyze the race and share 2016 predictions.
| see election, page 2 |
politics
culture
By Isabella sayyah
Daily Trojan
A new study presented Tuesday
has found that men are depicted in
a more positive light than women
in television and film. The study,
which examined almost 12,000
characters across family films,
primetime programs and children’s
television shows, also suggests
that women are almost completely
absent in depictions of the highest
level occupations in family-oriented
media.
The study, funded by the Geena
Davis Institute on Gender in Media,
was conducted by the Annenberg
School for Communication
and Journalism. The study was
authored by Associate Professor
of Communication Stacy L. Smith,
Marc Choueiti, Ashley Prescott
and Katherine Pieper. In addition,
several undergraduate students
contributed to the study as part of
a communication class on research.
According to the study, were
that women appear less frequently
than men in media, more likely to
be found in G-rated films, often
sexualized and shown working less
often than men.
The study also found that men
are about 4.5 times more likely than
women to be portrayed as working
in careers related to science,
technology, engineering and math.
Though women are becoming
increasingly represented in high-level
positions and occupations, this
progress has yet to be represented
in TV shows or in movies.
“Women [in media] are
underrepresented in the sciences,
they’re underrepresented in
politics, they’re underrepresented
in business and that’s just not the
case anymore,” Pieper said.
Smith said this is especially true
for media concerning politics.
“There were only three women
out of 5,839 characters — three
women that were coded as political
leaders,” Smith said. “One was a
German chancellor and two were
representatives from Congress ...
there were no Condoleeza Rices, no
Hillary Clintons, no Nancy Pelosis
in 129 films.”
The researchers believe the
problems illuminated by the study
could be particularly problematic
for kids. Though Choueiti stresses
more research must be done to
determine the effects of the study’s
findings, he said the depictions
that were researched could affect
children’s views.
“One could extrapolate that
there’s potential when seeing
repeated exposure to stereotypic
portrayals that might have an effect
on learning,” Choueiti said.
USC, with its large cinema
school, could leave an effect on the
future of television and movies.
Smith encourages current cinema
students to change the current path
the media is taking.
“My suggestion to the folks in
cinema would be that they are
creating worlds and that they are
Study reveals unbalanced portrayal of women in media
The study, which was presented at the Geena Davis Institute on
Gender in Media Nov. 13, looked at depictions in different media.
| see media, page 2 |
research
By Steve kearns
Daily Trojan
Texting, calling and
Facebooking are the functions
most cell phone users associate
with their phones, but a new report
affirmed that phones often serve
more sinister purposes, such as
human trafficking.
The USC Annenberg Center on
Communication Leadership and
Policy released Tuesday a report
exploring the burgeoning use of
mobile and online technology in
human trafficking. Titled “The
Rise of Mobile and the Diffusion
of Technology-Facilitated
Trafficking,” the piece discusses
mobile technology’s impact on the
human trafficking of children and
potential solutions to combat its
effect.
After compiling data over
a period of two years, Mark
Latonero, the project’s research
director, and his team ultimately
concluded that mobile devices and
online classifieds are being used at
growing rates to facilitate human
trafficking, specifically in cases
involving juvenile victims.
Digital tech
used for
trafficking
A new Annenberg study shows
that messaging technology is
used for human trafficking.
| see crime, page 3 |
Prevalence of
Female characters
Across media
Family
Films
Primetime
Programs
Children’s
Shows
Prevalence
Indicator
Percent of female
character
Ratio of male to
female characters
Percent of stories
with female
narrator
Percent of stories
with gender-balanced
casts
Total number of
speaking
characters
28.3% 38.9% 30.8%
2.53 to 1 1.57 to 1 2.25 to 1
26.5% 44.2% 20%
11% 22% 19%
5,839 5,520 568
Source: seejane.org
Design by Christina Ellis

Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 177, NO. 57 | Friday NOVEMBER 16, 2012
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
Trojan tees: USC student
creates underground, hip-hop
clothing brand. PAGE 5
Head to head: USC visits the
Bruins with the Pac-12 South
title on the line. PAGE 12
Razan Al Marzouqi | Daily Trojan
Beat the Bruins
Childish Gambino, the rapper persona of Community star Donald Glover, performs at Conquest, an annual spirit rally
held in McCarthy Quad. The Thursday pep rally, traditionally held before the USC-UCLA football game, featured a
fireworks show, appearances by USC athletes, a Bruin bonfire and performances by the USC marching band.
By yasmen serhan
Daily Trojan
With the 2012 presidential election over, students,
faculty and alumni dined Thursday night over a post-election
panel discussion with top campaign strategists
and student organizers at the Davidson Conference Center.
The event, hosted by the Jesse M. Unruh Institute
of Politics, began with an introduction by USC College
Democrats President Aaron Taxy and USC Trojans for
Romney Executive Director Greg Sefain, both of whom
highlighted the enormous amount of work exerted by
students in supporting both campaigns in 2012.
The panel featured Larry Grisolano, a senior advisor
for President Barack Obama’s 2008 and 2012 campaigns;
Bob Wickers, a senior advisor for the Mitt Romney’s 2012
campaign; Kaya Masler, president of USC Students for
Barack Obama; and Alex Yebri, president of USC Trojans for
Top campaign
aides, students
dissect election
Nine days after the 2012 election, experts
analyze the race and share 2016 predictions.
| see election, page 2 |
politics
culture
By Isabella sayyah
Daily Trojan
A new study presented Tuesday
has found that men are depicted in
a more positive light than women
in television and film. The study,
which examined almost 12,000
characters across family films,
primetime programs and children’s
television shows, also suggests
that women are almost completely
absent in depictions of the highest
level occupations in family-oriented
media.
The study, funded by the Geena
Davis Institute on Gender in Media,
was conducted by the Annenberg
School for Communication
and Journalism. The study was
authored by Associate Professor
of Communication Stacy L. Smith,
Marc Choueiti, Ashley Prescott
and Katherine Pieper. In addition,
several undergraduate students
contributed to the study as part of
a communication class on research.
According to the study, were
that women appear less frequently
than men in media, more likely to
be found in G-rated films, often
sexualized and shown working less
often than men.
The study also found that men
are about 4.5 times more likely than
women to be portrayed as working
in careers related to science,
technology, engineering and math.
Though women are becoming
increasingly represented in high-level
positions and occupations, this
progress has yet to be represented
in TV shows or in movies.
“Women [in media] are
underrepresented in the sciences,
they’re underrepresented in
politics, they’re underrepresented
in business and that’s just not the
case anymore,” Pieper said.
Smith said this is especially true
for media concerning politics.
“There were only three women
out of 5,839 characters — three
women that were coded as political
leaders,” Smith said. “One was a
German chancellor and two were
representatives from Congress ...
there were no Condoleeza Rices, no
Hillary Clintons, no Nancy Pelosis
in 129 films.”
The researchers believe the
problems illuminated by the study
could be particularly problematic
for kids. Though Choueiti stresses
more research must be done to
determine the effects of the study’s
findings, he said the depictions
that were researched could affect
children’s views.
“One could extrapolate that
there’s potential when seeing
repeated exposure to stereotypic
portrayals that might have an effect
on learning,” Choueiti said.
USC, with its large cinema
school, could leave an effect on the
future of television and movies.
Smith encourages current cinema
students to change the current path
the media is taking.
“My suggestion to the folks in
cinema would be that they are
creating worlds and that they are
Study reveals unbalanced portrayal of women in media
The study, which was presented at the Geena Davis Institute on
Gender in Media Nov. 13, looked at depictions in different media.
| see media, page 2 |
research
By Steve kearns
Daily Trojan
Texting, calling and
Facebooking are the functions
most cell phone users associate
with their phones, but a new report
affirmed that phones often serve
more sinister purposes, such as
human trafficking.
The USC Annenberg Center on
Communication Leadership and
Policy released Tuesday a report
exploring the burgeoning use of
mobile and online technology in
human trafficking. Titled “The
Rise of Mobile and the Diffusion
of Technology-Facilitated
Trafficking,” the piece discusses
mobile technology’s impact on the
human trafficking of children and
potential solutions to combat its
effect.
After compiling data over
a period of two years, Mark
Latonero, the project’s research
director, and his team ultimately
concluded that mobile devices and
online classifieds are being used at
growing rates to facilitate human
trafficking, specifically in cases
involving juvenile victims.
Digital tech
used for
trafficking
A new Annenberg study shows
that messaging technology is
used for human trafficking.
| see crime, page 3 |
Prevalence of
Female characters
Across media
Family
Films
Primetime
Programs
Children’s
Shows
Prevalence
Indicator
Percent of female
character
Ratio of male to
female characters
Percent of stories
with female
narrator
Percent of stories
with gender-balanced
casts
Total number of
speaking
characters
28.3% 38.9% 30.8%
2.53 to 1 1.57 to 1 2.25 to 1
26.5% 44.2% 20%
11% 22% 19%
5,839 5,520 568
Source: seejane.org
Design by Christina Ellis