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The report “Frozen v Chilled Foods: A European Perspective” contrasts the performance between frozen and chilled foods in Western Europe for product sectors such as ready meals, pizza, coated foods and savoury bakery products. Besides offering market size and segmentation data for the leading countries of Western Europe, the report also discusses the competitive situation and examines trends in new product activity.

Competition between the frozen and chilled foods markets remains strong in many parts of Western Europe. Within sectors such as ready meals and pizza, the frozen market has experienced something of a revival in recent years, owing to greater emphasis on quality by leading manufacturers, plus the fact that increasingly price-conscious consumers recognise the value for money that frozen foods offer in times of economic hardship. As a result, growth has started to level off across many parts of the chilled foods industry. However, consumer research carried out in the UK indicates that for large sections of the population at least, quality and choice is still believed to be much higher for chilled foods compared with frozen.

Merger and acquisition activity have been a feature of the UK frozen foods market for some years and this trend has continued in 2009, following the acquisition by Dr. Oetker (UK) Ltd of the European frozen pizza business of the US Schwan Food Company (which included the Chicago Town brand) and the acquisition by Foodvest of the Findus licence in the UK from the previous license owner Newcastle Production Ltd (formerly Findus Ltd), which went into administration in January 2009. Further consolidation activity is likely to be witnessed in the market later in 2009 and beyond.

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