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As part of the transition to our new website, we're asking you to create a new user account. The old accounts just don't have what it takes to hang with the new kids. If you had an account at our old site, you need to start a new Bloodshot store account when you enter the "Check Out" area during your first purchase. To do this, follow the instructions in the Customer Information – New Account Details box on the right when you reach the Check Out page. We're sorry for the hassle! You only have it to it once. Thanks for the patience as we grapple awkwardly with the new whiz-bangery of the internets.