What the world wears.

April 5, 2020

STYLE THE BEAT 11: #CoronaTime

Coronavirus! The shit is real! Cardi B marked another historic pop culture milestone becoming the Voice of a Pandemic! While the resulting dance challenge video is epic, here are a half-dozen other recent music videos that made me go wow-now on fashion styling. Who should I be checking out during social distancing?! Tell me 🙂

Directed by Yohahn Ko, this supermarket love story will have you heading for the tissues aisle. I note its styling, because it takes great effort to create “simple” looks that support the characters. No uniform can deny the uniqueness of love experience(s)!

“A song for healing, for dancing and for all people.” What a glorious vibe for now! YES! Please! Styling by Neo Mofammere,Refiloe Seretlo & Lawrance Nketsia Asmah gently reintroduces us and nature. That golden coat is my dreamy out-of-quarantine outfit!

Summertime and the styling ain’t easy to weave raw heritage of the American South into contemporary cotton looks. Kudos to Mazhane Rima Fleurima for a grand job! This video delivers an unequivocal nod to Beyoncé’s “best revenge is your papers” proclamation.

MUST-SEE ALERT! Produced & designed by Torokul, the fashion range in this video is wow: ancient Central Asian patterns to Soviet chic to MTV-VMA looks. A feminist manifesto from a country literally tattooed on my life. Kyrgyzstan, мен сени сүйөм!

Eurovision: can’t have it, can’t live without it. Styled by Ramona Lazda, this Latvian entry is sponsored by Lauma Lingerie: the first brand of intimates in the USSR since 1971 (!) It also reminded me of Moschino’s FRESH perfume bottled in a home cleaning spray bottle. An uneasy blend of capitalism, nationalism, feminism & mass market pride, Eurovision warrants a dedicated Style-the-Beat review.