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Five Features General Contractors Websites Should Always Have

March 30, 2018

Five Features General Contractors Websites Should Always Have

A general contractor is responsible for a full range of projects on homes and commercial buildings. To handle these projects seamlessly, a contractor must pay attention to detail at all times. Another detail to consider is a professional website to promote your contracting business. And existing customers expect to have access to your company via the Internet. As your website is being designed or updated, remember five features general contractors websites should always have.

Navigable Site with Images

The first priority is to establish a navigable site with tabs for each of the services your company offers. A fast-loading, well-organized website ensures visitors can find exactly what they need in an efficient manner. Nobody wants to send traffic to a competitor’s site because they can’t locate pertinent info about your business. Include plenty of images of your work so clients easily visualize what you do. Add a portfolio section showcasing your best work. Often a picture is worth a thousand words when it comes to encouraging visitors to take action and contact you.

Localized Pages and Testimonials

Most contractors are providing services to a specific neighborhood or region. It is essential for your business website to appear in localized searches. You want people in the area to find your business first when they need a contractor. Include localized pages on your website, showing the services you offer in the surrounding towns and cities. Add positive testimonials from customers and indicate the towns where they live. Visitors to your website should instantly feel comfortable your company is well-established in the neighborhood.

Have a Contact Page

Always have a contact page so people know how to reach your business. The contact page should be easy to find. Include your company name, address, phone number, and email address. Add a contact form for an additional level of convenience. Include buttons to your social media accounts, such as Facebook, Twitter, and Instagram. Have a designated business profile on these social media pages with images, updates, and contact info. Make it simple for people to contact your business by posting this info everywhere they go.

Mobile-friendly Website Design

An increasing number of people are accessing the Internet using mobile devices such as iPads, smartphones, and laptops. And often these users are looking for something on-the-spot. Have a mobile-friendly website design people can easily view on any type of screen. Your site should be as clear on a phone as it appears on a large computer screen.

Informative Blog

Finally, attach an informative blog to your website. WordPress is the most popular platform to use for blogging because it is versatile and user-friendly. A blog gives your business an opportunity to add new content to the site at any time. Updated content attracts people and search engines, which boosts your overall ranking on Google. Use your blog to post informative articles, showcase recent projects, offer special deals, and showcase new products or services. Share your blog entries on your social media accounts to get more exposure. Blogging is also a way to show you are an authority within your contracting niche. And this can help generate referrals from other contracting companies in related industries.

Let a pro take care of your website design, blogging, and ongoing site maintenance. After all, you already have enough to keep track of every day. Our team can get your website up and running, post blog entries, and more to help attract targeted traffic and generate more leads. And we also ensure your site is operating smoothly so visitors always have the best possible experience.