Our Story

Fresh Ingredients

We Believe... in making effective products from fresh*, organic* fruit and vegetables, the finest essential oils and safe synthetics.

Fresh is at the core of who we are. Fresh ingredients, fresh inventions, fresh campaigns- it's even in our name! Our inventors started making products by visiting farmer's markets and flower shops, bringing their fresh fruits, vegetables and flowers back to their labs, and infusing them into their newest inventions. We're proud of every single ingredient we use in our products, and we list them in quantitative order on every pot, bottle, sign, web page and in the LUSH Times.

Why not use a synthetic alternative to fresh ingredients? It's simple. Using whole, fresh ingredients means you get the most effective product for your money. Helen Ambrosen, product inventor and LUSH Co-founder said it best: "It would be easier, but it wouldn't be as much fun! I could absolutely use synthetic alternatives to create effects, but where would the artistry be? Journalists always ask, "What makes it work? Is it vitamin E, vitamin A?" I always say, "It's the whole thing." It's the vitality and the freshness of the whole ingredient that makes it work."

It's our very own ingredient encyclopedia! The culmination of years of work by the product inventors, every ingredient we use is listed in LUSHopedia, from African marigold oil to zinc oxide. Navigate LUSHopedia using the alphabetized finder to learn about fresh fruits and vegetables, essential oils, herb infusions, and even safe synthetics (and why we use them!)

Related Stories

We Believe... in making effective products from fresh*, organic* fruit and vegetables, the finest essential oils and safe synthetics. Fresh is at the core of who we are. Fresh ingredients, fresh inventions, fresh campaigns- it's even in our name! Our inventors started making products by visiting farmer's markets and flower shops, bringing their fresh fruits, vegetables and flowers back to their labs, and infusing them into their newest inventions. We're proud of every single ingredient we use in our products, and we list them in quantitative order on every pot, bottle, sign, web page and in the LUSH Times...