TNT is one of the leading basic cable and satellite networks in the world because of hit series like Falling Skies and their innovative approach to marketing.

The Engagement

Season 1 of Falling Skies was basic cable’s #1 new drama among key demographics. TNT wanted to build preseason enthusiasm for the show’s sophomore year by engaging and rewarding their most rabid fans. We translated that request into an award-winning social media experience that pulled fans (and their family, friends, and pets) into the war with the show’s dreaded Skitters that began before the premier and lasted until the end of the season.