DR. DAVID BANK

OBJECTIVES• Position Dr. David E. Bank as the country’s most prominent expert on all things cosmetic dermatology related• Drive traffic to The Center for Dermatology, Dr. David Bank’s office

STRATEGY• Leveraged Dr. Bank’s knowledge of skincare and beauty to service press releases with new and interesting angles• Invited editors to Dr. Bank’s office to experience for themselves his hand at innovative beauty treatments• Rode off of the latest beauty trends to pitch his commentary and point of view

RESULT HIGHLIGHTS• Developed long standing relationships with major magazines which led to asks to be a resident expert at some of the biggest magazines on newsstands• Dr. Bank’s name appeared consistently in major publications including Self, Redbook, Marie Claire, Allure, Glamour, Health, online such Glo.com, Refinery29, and more• Dr. Bank appeared on various television shows including The Today Show, among others• Received over 750,000,000 impressions in just one quarter