Get 1 Million+ Views by Leveraging Social Partnerships

Partnering for Good With Water.org, Mike McCamon spends his time finding creative ways to solve the water crisis on a day-to-day basis. When he began working there, the organization was focused mostly on using direct mail as a way to communicate with donors and to spread awareness. Over the past 5 years, they have made […]

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Partnering for Good

With Water.org, Mike McCamon spends his time finding creative ways to solve the water crisis on a day-to-day basis.

When he began working there, the organization was focused mostly on using direct mail as a way to communicate with donors and to spread awareness. Over the past 5 years, they have made a successful transition to social as the primary channel of engagement.

By looking to new media and always seeking mutually beneficial partnerships, the Water.org team has grown its digital presence. Mike’s team, for example, recently leveraged a partnership with Zynga to create awareness through online gaming and raised over $1 million to use toward their work in Haiti.

Mike’s team also created a very successful video campaign, in conjunction with co-founder of Water.org Matt Damon, called Strike With Me. After finding that their typical public service announcement videos weren’t getting more than 10,000 views, they decided to go in a different direction.

The genius of the campaign is that it doesn’t stop there. Matt Damon also did cameos in videos of six YouTubers, all of whom had more than 200,000 subscribers. The campaign was immediately spread far beyond Water.org’s immediate contacts. The videos, along with a #strikewithme Instagram feed, all aggregated at StrikeWithMe.org.

Instead of putting a celebrity spokesperson in front of a camera and hitting “record,” Mike’s team is creating new ways to use celebrity within the context of new media to garner support for their cause.

Social Media Number of the Week: 227

According to a new study from Shareaholic, YouTube keeps users the most engaged of all the social media platforms. Users who click on shared YouTube links spend an average of 227 seconds on the page they land on and visit an average of 2.99 pages.

via AllFacebook.com

This contrasts sharply with Facebook’s referrals, who only spend 127 seconds on a clicked page.

Successful and independent YouTubers are placing calls to action throughout their videos: subscribe to the channel, visit the online store, like the video. “Maybe [traditional] marketers have been afraid of overwhelming that channel with too many calls to action,” Jeff says. Maybe that is something we’ll see change with numbers like these.

If conversions from YouTube links are successfully driving traffic and sales, then strategy will change accordingly. “That’s the next goal for people who are creating on [YouTube],” says Nick. “Knowing they have that traffic that’s captivated, how are people actually taking that and converting on top of it.”

please don’t “shuffle” sleepify. i know this might come of snobbish, but we spent a lot of time on track order.Vulfpec @vulfpeck

It’s like a streaming Kickstarter hacking gamification and a publicity stunt. Jeff’s question, “How repeatable is it?” is an apt one. We’ll see how long Spotify will put up with bands streaming silence to fans in order to make money.

The Big Two:

Matt McCamon

What’s your one tip for becoming a social pro?

Mike likes Seth Godin’s “purple cow” idea. How can you stand out from the crowd? “The idea is to find a way to become the purple cow.” If you look and sound like your competitors, no one will be able to see you.

If you could do a Skype call with any living person, who would it be?

Another guy who started in technology and branched out into the non-profit world, Bill Gates. “The whole world’s changing pretty fast. It’d be fun to get someone with a perspective like his.”

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About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

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It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!

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I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!

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This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.

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Thank you so much for providing this not only interesting show, but also fun!