How would you describe your organization's approach to its online presence? That would include all How things digital: Website, search engines, social media, etc.

Killin’ it! We are highly strategic, coordinated, and curated.

On Track. We have modernized and taking next steps.

Pretty good. We’re following some best practices but there are clear areas we can improve.

Meh. We have one, but other than content it hasn’t been updated in a while.

No Bueno. Haphazard, disjointed, and inconsistent.

Your digital presence is most likely the first impression people have of your organization. Each touchpoint – an ad, a Facebook post, your website, a search engine – is a potential pathway to visiting. Are you leading with your best? And do you have a plan beyond that?

You face incredible competition for people’s time and money – and your competitors are trying hard to capture those potential visitors. In this series of Success Sessions, we will look at some of the concepts, practices, and tactics that go into creating a coordinated, intentional, and effective digital presence that drives attendance and loyalty.

This first session introduces to key marketing and consumer behavior concepts. These concepts help us understand some big-picture goals: How all these seeming disconnected pieces online should be instruments in an orchestra all playing the same song. There are many different ways your customers journey to and through your organization. But those journeys should all have your guiding hand leading them to an experience that demands their loyalty.