Belong with purpose

Saab

Belong with purpose

Saab

Concept development

Photography

Employer branding

Content creation

Corporate templates

For global employers like Saab, attracting the right talent requires an image that stands out in a competitive international market. They asked us to design a suite of employer branding materials that would set them apart from the crowd, and present a more striking and consistent image to potential employees around the globe.

Engineering with a human focus

Through initial creative concept development and research together with the Saab team, we quickly realised there was a clear message to get across in this project: Saab’s primary focus is its people.

Building on this inspiration point we developed the key concept ‘Belong with Purpose’. This summarises Saab’s promise – by joining their team, you can be part of something bigger, whilst fulfilling your own personal development goals. In short, Saab provides the perfect conditions for you to grow, and a home that will nurture you as your career progresses.

Executing a shared vision

Following several rounds of visual development, we presented a selection of proposals to focus groups from across the Saab team. This feedback was essential to ensure we were representing a broad range of viewpoints and, ultimately, appealing to the right target audience.

We then organised a bespoke photoshoot to execute the concept direction, and used these striking images to create a full range of communication tools, including roll-ups, event displays, optimised web images, digital wall graphics and a variety of print executions, with the possibility to develop motion graphics from additional material captured on the shoot.

With a complete suite of comms content and a captivating new visual identity, Saab should enjoy greater success in attracting the crème de la crème of talent from around the globe.