One of the messages small businesses should get from this is buried deep within this quote from Amber:

When I worked as the webmaster (and often-shouted-down social media champion) at Fortune 500 railroad Norfolk Southern, I had a hard time explaining this concept. Their PR heads would say, â??Why should a big corporation worry about cultivating a relationship with some railfan who only has 600 followers? Shouldnâ??t we go after the big ones? These little nobodies canâ??t do us any damage.â? Well, today proved the opposite.