Buzz-seeking musicians from One Direction to Bob Dylan are opening temporary stores, selling everything from T-shirts to stickers

Seattle grunge band Pearl Jam released its 10th studio album last week. In addition to drumming up buzz through mainstream avenues like iTunes, the band chose to create a 2,000-square-foot pop-up shop that would come down after just 24 hours.

Inside skateboard brand Volcom's New York City flagship, Pearl Jam's store-within-a-store opened at midnight Oct. 15, the moment "Lightning Bolt" became available. The first fans had begun to line up around 9 a.m., 15 hours before the shop was to open for business. By...