Using western definition, Pakistan is not a leisure tourist destination.

More than three quarters of tourists visit Pakistan for family visits and business. Motivational analysis of foreign tourists to Pakistan of Indian and non-Indian origin during 2004, is given in the Table No. 8.

Table No. 8

Motivational

Analysis

of Indian, Non-Indian

and Overall Foreign Tourists

(Percentage)

Sl. No.

Purpose of Visit

Indian

Non-Indian

Overall

1. Holiday/Recreation

3.1

16.6

14.7

2. Business

2.6

24.4

21.4

3. Family

Visit

91.8

50.2

56.0

4. Meetings/Conventions

0.1

3.1

2.7

5. Archaeology/Historical

Sites

--

0.5

0.4

6. Sports

--

0.3

0.2

7. Diplomatic

0.1

0.4

0.4

8. Study

--

1.0

0.9

9. Health

0.1

0.4

0.3

10. Religion

0.9

1.2

1.1

11. Others

1.3

1.9

1.9

Total:

100

100

100

Source:

Base on co-efficient worked out in Foreign Tourism Survey - 2000

Analysis of the above table shows that more than half of foreign

tourist arrivals in Pakistan were for family visit (56.0 percent), followed by business (21.4 percent), holiday/recreation (14.7 percent) and meetings/ conventions (2.7 percent). These four motivations combined together, account for about 95 percent of the total arrivals. Very few tourists came to Pakistan for other motivations, i.e. religion, archaeological/historical sites, sports, study and health.