Thursday, December 07, 2006

Conversational and Personal Network TV Ads

John Battelle makes some great points comparing what he calls “packaged goods media,” which is the product of traditional media, and conversational media, which is content produced, shared and discussed by users.

P2 Is A Better WorkflowWith my brief experience with this sort of workflow and P2 media, I am sold. I really enjoy working in this way with the instant non- linear access and not having to capture tape.

A startup called TurnHere will shoot and edit a video ad for as little as $300 a pop. Then for a little more, it will feature the ad in its own travel and entertainment directory, as well as distribute it via search engines.

For the culture, it's a positive thing that new technologies are making personal expression easier, offering free global distribution, and opening the door for people with talent. But new technologies don't guarantee amateurs an audience forever.

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About Me

Steve is a Social Media Traveler. Companies, brands, and destinations send my wife and I on trips in hopes that we will publicly share our experiences via social media. Examples include opening festivities for the Hermitage Club and traveling with GMC to the Super Bowl. (Go Pats!) We are available for more branded experience trips.