Synopsis

The Expendables are back and this time it's personal...
Barney Ross, Lee Christmas, Yin Yang, Gunnar Jensen, Toll Road and Hale Caesar -- with newest members Billy the and Maggie aboard -- are reunited when Mr. Church enlists the Expendables to take on a seemingly simple job. The task looks like an easy paycheck for Barney and his band of old-school mercenaries. But when things go wrong and one of their own is viciously killed, the Expendables are compelled to seek revenge in hostile territory where the odds are stacked against them. Hell-bent on payback, the crew cuts a swath of destruction through opposing forces, wreaking havoc and shutting down an unexpected threat in the nick of time - six pounds of weapons-grade plutonium; enough to change the balance of power in the world. But that's nothing compared to the justice they serve against the villainous adversary who savagely murdered their brother.
That is done the Expendables way....

There were a quartet of new releases to reach the December 2nd edition of the DVD sales chart, but none of them were able to challenge for top spot. Dr. Seuss' The Lorax and Brave were in a battle for first place with the former winning if you go by units at 637,000 to 584,000. However, the latter wins in terms of revenue at $11.65 million to $8.09 million. Brave is still a little behind in terms of total units at 4.33 million to 4.75 million; however, after just three weeks of release, it has overtaken The Lorax's 17-week total revenue at $73.45 million to $72.32 million.
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New releases did better on the Blu-ray sales chart than it did on the DVD sales chart, relatively speaking. Brave sold an additional 756,000 units generating $15.59 million more revenue for the week giving it a total of 1.80 million units / $37.33 million after just two weeks of release. This is a very strong start for a kids movie.
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There were not many new releases to reach the top 30 on the November 25th edition of the DVD sales chart. This is not a surprise, as it was the Thanksgiving Sales weekend and holdovers tend to dominate the chart. Brave remained in top spot with 1.59 million units / $27.28 million during its second week of release. At this point, it had sold 3.75 million units and generated $61.79 million, which was enough for sixth place for 2012.
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There were quite a few new releases to chart on the November 18th edition of the Blu-ray sales chart. In fact, there were five in the top ten. Leading the way was Brave with 1.16 million units and $23.97 million. Its opening week Blu-ray share was 35%, which is lower than expected. Granted, it is a kids movie, but it is a 3D animated kids movie.
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It's not a good week on the home market. The best-selling new release is The Expendables 2, which makes sense, as the film made $300 million worldwide. However, the second best selling new release of the week is Cinderella on DVD. The Blu-ray Combo Pack came out last month and is currently cheaper than the DVD. It is a really shallow week for new releases. As for releases that might compete for Pick of the Week, there's not a lot here to look at. I'm going to go with the special edition DVD for The Point! a TV movie from 1971 that isn't exactly forgotten, but is isn't as well known as it should be. Grave of the Fireflies on Blu-ray is the only other contender for the week.
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The Expendables cost $82 million, which is not an insignificant amount of money, especially for a mini-major like Lionsgate. However, the risk paid off when it became the distributor's biggest hit of all time. (That record has since been broken by The Hunger Games.) It was obvious that they would make a sequel, but is it any good? Granted, in my review, I called the original, "a pretty mindless action film that takes itself a little too seriously at times." So I'm not expecting a lot here. If the movie can provide mindless action like before, then I will assume it is worth checking out for fans. Can it deliver? Can it surpass expectations?
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Resident Evil: Retribution remained in first place on the international chart with $29.83 million on 7,250 screens in 73 markets for a total of $103 million internationally. It is already the second best in the franchise internationally and while it might not become the number one film, it has made enough to ensure another installment. The film opened in first place in Germany with $3.40 million on 475 screens over the weekend for a total of $3.74 million, while it also topped the chart in Mexico with $3.55 million on 1,218. Its best market of the weekend was Japan, where it added $6.35 million on 775 screens over the weekend for a total of $28.23 million after just two weeks of release.
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Resident Evil: Retribution debuted in top spot on the international chart with $49.61 million on 6,154 screens in 65 markets. The film opened in first place in a trio of major markets with Japan pulling in $8.63 million on 774 screens over the weekend for a total opening of $11.17 million. Russia was close behind with $8.37 million on 1,100 screens. It was was able to grab first place in Brazil with $3.15 million on 391. On the other hand, the film had to settle for second place in South Korea with $1.99 million on 368 screens over the weekend and a total opening of $2.44 million. It debuted in third place in Australia with $1.50 million on 175.
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2012 started off so well that I keep thinking the box office will return to those glory days, or at the very least it will stop sucking. That didn't happen this weekend. Granted, the box office grew 28% from last weekend to $86 million. However, this is 15% lower than the same weekend last year and it is still one of the worst weekends of all time. Year-to-date, 2012 still leads 2011, but that lead has shrunk to just 3.0% at $7.80 billion to $7.58 billion. If things don't turn around very soon, 2012 will lose its lead in terms of tickets sold (currently just 1.8%) and its overall lead shortly after that. Since fewer people are watching movies in theaters, it means fewer people are seeing trailers, posters, etc. for upcoming films. Fewer people seeing trailers for upcoming films does often times result in fewer people seeing these upcoming movies. We need a true blockbuster to break out of this cycle.
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The Expendables 2 opened in China and that helped propel it into first place with $41.62 million on 5,930 screens in 48 markets for an international total of $157.29 million. Unfortunately, as it is usually the case, no numbers for China were released, but were likely more than half the film's weekend haul. It also opened in South Korea earning third place with $1.58 million on 394 screens over the weekend for a total of $1.81 million.
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Yuck. The overall box office this past weekend was not only the worst of the year so far, but it was the worst we've seen in more than a decade. Not only did the box office have a decade of inflation, but also a decade of population growth, which makes this result even more depressing. The Possession was the only bright spot in the top ten. Both The Words and The Cold Light of Day missed the Mendoza Line during their opening weekend. Overall, the box office plummeted 35% to just $67 million. Compared to last year, the box office fell by 17%. It's a disaster. 2012 is still ahead of 2011 by 3.3% at $7.70 billion to $7.45 billion. Things will have to get better next weekend, so hopefully we will never have to think about this weekend again.
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The weekend after the Labor Day long weekend is often the worst weekend of the entire year at the box office. This certainly seems to be the case this year. There are two wide releases, or to be more accurate, one wide release, The Words, and one semi-wide release, The Cold Light of Day. Neither film is expected to top $10 million. The last time the number one film over the weekend earned less than $10,000,000 was way back in 2008 with the release of Bangkok Dangerous, which opened in the weekend after Labor Day. There is a slim chance The Words will earn less than Bangkok Dangerous did. This weekend last year wasn't actually pretty good with Contagion dominating the chart. There's almost no chance any film opening this weekend will match the $22.40 million that film earned. The top three films combined probably won't match that figure. 2012 will start the autumn with a pretty big fall.
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Thanks to its opening in China, The Dark Knight Rises returned to the top of the international chart with $49.8 million on 10,000 screens in 64 markets. The film now has $577.7 million internationally and $1.009 billion worldwide, becoming just the twelfth film to reach that milestone. In China, the film earned $28.5 million on 4,100 screens, which was easily enough for first place. The film had to settle for second place in Italy with $4.95 million on 914 screens over the weekend for a total opening of $8.75 million.
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It's the Labor Day long weekend, a weekend that a lot of families like to spend outdoors, or on a last minute vacation before school starts. It is generally a bad time to release a film, but three films hope to outperform the historical averages for the weekend. I don't think it will work. The Possession could win the weekend, but Lawless also has a shot. The other wide release, The Oogieloves in the BIG Balloon Adventure, doesn’t have a shot at top spot. It doesn't have a shot at the top ten. It does have a shot at breaking records, on the other hand. As for the holdovers, The Expendables has a shot at the threepeat, but that would be really bad news for the overall box office. Speaking of which, last year, none of the new wide releases were able to crack $10 million, which left The Help in first place. I don't think any film this year will top that film's weekend haul, but overall the depth is better this year and perhaps we can eke out a win in the year-over-year comparison.
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The Expendables 2 remained in first place with $25.96 million on 5,672 screens in 33 markets for a total of $66.76 million. It debuted in first place in Spain with $2.45 million on 459 screens, which is significantly more than the original made in Spain when it opened. Meanwhile, it added $3.13 million on 815 screens in Russia, for a total of $14.22 million after two weeks of release in that market. This is more than its predecessor earned in total in Russia.
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Ugh. That's really all I have to say. None of the new releases were able to make an impact at the box office; in fact, none of them even reached the top five. There was a new entrant in the top five, as The Dark Knight Rises rose to fifth place. That's how bad the box office was over the weekend. A film that's more than a month old returned to the top five. The best new release was Premium Rush, which only managed eighth place. Overall, the box office plummeted by 30% to just $97 million. Amazingly, this was still higher than the same weekend last year, albeit by just 4.6%. Year-to-date, 2012 maintains its lead over 2011. It is ahead of last year's pace by 4.2% at $7.43 billion to $7.13 billion.
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The Summer box office season will come to an abrupt halt this weekend as returning films dominate the chart thanks to some decidedly lackluster openings. The top holdover, The Expendables 2, will win by default with a decent second weekend of $13.5 million, according to Lionsgate's Sunday morning estimate. That's down a fairly respectable 53% from its debut figure. The standout performer among returning films is political documentary 2016: Obama's America, which is projected to earn $6.2 million from 1,091 theaters -- the best per theater average in the top 10. That film will end up in 8th place, though, after an impressive 4th place on Friday, suggesting that it has a fairly narrow, if enthusiastic, fan base.
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Last weekend there were seven films to earning more than $10 million. This weekend, it looks like none of the new releases will reach that mark, while there's a slim chance none of the holdovers will stay above that level either. Granted, it would take an epic collapse by The Expendables 2 to fail to top $10 million, but it is possible. Of the new releases, Premium Rush is the only one with a shot at $10 million. It has good reviews, but they probably won't be enough. I thought Hit and Run would be a disaster with critics, but its reviews are actually above 50% positive. On the other hand, its Wednesday opening was a disaster. Finally there's The Apparition. It is opening in less than 1000 theaters and was not screened for critics. Enough said. Last year was also terrible, so there a chance 2012 will squeak out a win.
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The Expendables 2 earned first place during its international debut with $23.01 million on 3,741 screens in 19 markets. It was led by Russia where it made $8.12 million on 804 during its opening weekend. It also topped the chart in Mexico ($3.32 million on 1,249) and in Italy ($1.91 million on 379). It only managed fourth place in the U.K. with $3.12 million on 451 screens. By comparison, The Expendables earned much less in Russia, Mexico, and Italy, but much more in the U.K. Overall, the sequel has made a little more than its predecessor, but it is too soon to tell where it will end up.
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Apparently summer ended over the weekend. It didn't go out with a thud, but more just faded away. The Expendables 2 was able to earn first place, but missed even the low end of expectations. In fact, the only new release to not struggle as much as analysts were expecting was Sparkle, and even that film missed expectations, it just did so by a tiny margin. There is some good news. There was a lot of depth with seven films earning more than $10 million over the weekend and overall the box office only slipped 2.3% from last weekend hitting $139 million. This was actually 12% higher than the same weekend last year. Analysts were obviously hoping for something more, but at this point, a win is a win. Year-to-date, 2012 is still ahead of 2011, but that lead has shrunk to 3.3% at $7.22 billion to $6.99 billion. Attendance is only up by 2.1%, so if the rest of August and September don't pull their weight, we might see 2012 lose that lead entirely.
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The Expendables 2 will enjoy a comfortable win at the box office this weekend, even though its debut number looks as though it will fall somewhat behind the first film in the franchise. Lionsgate currently has the film pegged at $28.75 million for the weekend, well ahead of The Bourne Legacy's $17 million second weekend. ParaNorman will scare up about $14 million for third place, and a total of seven films will top $10 million this weekend, including the two other debutants, Sparkle (which is set for $12 million, per Sony), and The Odd Life of Timothy Green (shooting for $10.9 million, according to Disney).
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It looks like summer will be extended by one more week, as The Expendables 2 is tracking for an opening of close to $40 million, maybe a little more. Even better for the market, it isn't the only new release of the weekend. I think ParaNorman could be a solid hit in a counter-programming role. Not everyone agrees with me, on the other hand. ParaNorman is competing with The Odd Life of Timothy Green, but as a live action family film, it's chances are a lot weaker. The final new release is Sparkle, which only has a 50/50 chance of reaching the top five. Last year there were also four wide releases, but combined they made less than $40 million. The Expendables 2 could make more than that by itself. 2012 should finally break out of its losing streak.
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Next week there are four films opening wide; however, only one of them, The Expendables 2 has any real shot at first place. ParaNorman should have better legs and there's a slim chance it will outlast its rival in the end. Regardless of ParaNorman's potential legs, The Expendables 2 is the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for The Expendables 2.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Butterfly Swords on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Butterfly Swords on DVD.
Finally, one other entrant will be chosen regardless of what they predicted, and they will win the last copy of Butterfly Swords on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months.
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