5 Conversations About Personal Branding You Should Be Having Right Now

As an industry expert in Influencer and Social Media Marketing, I get asked about personal branding a lot.

Is there a formula, some kind of repeatable script, a surefire way to narrow in on your brand messaging and positioning?

Those are some of the more common types of questions, but those aren’t actually the questions that you need to be asking, let alone answering.

Instead, optimizing your personal branding should be more like having conversations, because branding is all about the audience to brand conversation, isn’t it?

In the age of influencers gaining visibility and brands shifting to human-first strategies, people are really starting to question what they should be posting on social media and what their personal brand really is in the first place.

These aren’t frivolous concerns.

Anyone with a social media account is broadcasting to an audience. You have to question how you represent yourself.

And consider what your content is going to be on social media.

It can be a very quick decision. What photo, which video, what caption and which hashtags are you going to use?

So everyone by default, who has an audience to talk to, is building a personal brand.

But there are deeper decisions that need to be considered, deeper conversations to be had: