MUMBAI: “Can the cocktail circuit media and Maoist sympathisers please stand up and name themselves?: Arnab Asks”. The latest tweet from Republic stated. With Arnab Goswami and his new project Republic TV, it cannot be the normal. Rather, true to his style, honed to a level of art, hype is the new normal and the pre-launch marketing campaign of his new venture too is no exception.

Now that Republic TV is set for a confirmed 6-May launch, Arnab chose to tease the audience, mostly comprising 20-40-year something who survive on high adrenalin, with a series of online 'Wait, I am coming soon’ creative that highlight more Goswami the man than the actual fare, which, if people have forgotten, is news.

A series of campaigns with catchy taglines like "Long time since we met....", "Gaikwad has done it again..." and "Good Times has come to an end" are doing the rounds of social media on Republic TV’s FB page, Twitter TL and on LinkedIn posts -- all targeting and featuring people who may be in the news for some reason or other.