Half of UK shoppers have socks still top of Christmas gift list, according to new research

Almost half of UK shoppers are still expected to purchase socks as their go-to present for a loved one this year, according to a new consumer survey.

The research, which questioned participants between the ages 18 and 65, also revealed that over 50% of consumers would expect to receive a pair of new in return, with 60% saying they preferred novelty socks over plain.

The statistics also found that 45% of people are already harbouring more than 20 pairs in their sock drawers at home, with 13% of respondents desperately in need of socks this Christmas, owning between just 5 and 10 pairs.

This research was conducted by Leeds-based marketing engagement firm, Alpha Card, which asked 1001 people how they felt about socks to mark its new partnership with men’s sock manufacturer, Quiet Rebellion.

Alpha Card worked with Quiet Rebellion to create a fold-out beer mat, which recognises rebels in history who broke the mould.