Chart of the week: The digital tipping point

Often it seems that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer on adult consumer habits. The digital tipping point hasn’t been reached yet and traditional media will only be overtaken measured in time spent in 2018. Only then will adults on average consume a little more time with digital media than they do with traditional media.

Five years ago adults in the USA consumed 453 minutes of traditional media, compared to 214 hours of digital media. In 2018 adults are predicted to spend 360 minutes a day with the older media and just one minute more (361 minutes) with the newer media.

On this week's episode of Media Voices, Wired's editor-in-chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from Wired's paywall a year on, and what his dream paywall would look like.

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This week Julia Raphaely, CEO of Associated Media Publishing, takes us through how magazines can act as storefronts, the differences between the SA and UK magazine markets, why people are continuing to make time for print products, and the benefits of international collaboration between people who love magazines.

Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.

Podcast listeners in Spain are in good company, with two out of every five people tuning into podcasts at least monthly, while other countries on the continent have been slower in picking up podcasting.

On this week's episode of Media Voices, Wired's editor-in-chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from Wired's paywall a year on, and what his dream paywall would look like.