Samsung Electronics will debut its 8K QLED TV at the Internationale Funkausstellung (IFA) Berlin that kicks of today. / Courtesy of Samsung Electronics

By Jun Ji-hyeBERLIN ― Samsung Electronics and LG Electronics have entered into rivalry in the large-screen, premium TV market with 8K resolution by unveiling their respective QLED and OLED products at the biggest show for consumer electronics and home appliances in Europe, that will run for six days from today.On Thursday, Samsung Electronics announced its foray into 8K with the unveiling of the new quantum-dot light-emitting diode (QLED) television, available in four ultra-large screen sizes ― 65, 75, 82 and 85 inches. The products will be displayed during the Internationale Funkausstellung (IFA) Berlin, the firm said, adding that the new QLED 8K will be available in stores from the end of September.A day earlier, LG Electronics unveiled its 8K organic light emitting diode (OLED) TV, saying the 88-inch 8K LG OLED TV featuring over 33 million self-emitting pixels will be exhibited at the event. The 8K TV has four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV, bringing pristine colors and images to life.According to market researcher IHS Markit, Samsung continues to lead the global TV market, taking a 29 percent share in terms of sales in the first half of the year to LG's 17.5 percent. The market researcher added the 8K TV market is expected to grow to 5.4 million units by 2022. Samsung QLED 8K TV features several 8K-ready enhancements, including Real 8K Resolution capable of 4,000 nits peak brightness ― a standard met by most film studios, and Q HDR 8K powered by High Dynamic Range 10+ technology optimizing the TV's brightness levels.The firm's proprietary 8K AI Upscaling technology based on artificial intelligence also produces picture and sound quality to a level compatible with 8K regardless of the original source quality or format. Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognizes and up-scales the content to appear in 8K quality, the firm noted."At Samsung, we've worked tirelessly over the years to move the industry forward when it comes to premium picture quality, and the introduction of our QLED 8K with 8K AI Upscaling is an integral component as we look to the future of displays," said Chu Jong-suk, a senior vice president of visual display business at Samsung Electronics. "We're thrilled to introduce the Q900R to consumers and are confident that they will experience nothing short of brilliance in color, clarity and sound on our new 8K-capable models."Meanwhile, LG said it will continue to increase the OLED share in its premium TV portfolio, noting that OLED TV shipments are expected to double this year.