Apple Music’s new series, Planet of the Apps, celebrates the world of apps and the talented people who create them.

Hosted by Zane Lowe and featuring advisers Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk and will.i.am, the Planet of the Apps series highlights developers who have the vision to shape the future, solve real problems, and inspire change within our daily lives.

There is indeed a uniformity to these competition reality shows, but only because the format lends itself to gleefully revealing the contestants’ shortcomings and triumphs. Complaining about a show being “derivative” glosses over what defines a platform. It is just as silly to complain that sitcoms are all the same. Established production design are proven crowd pleasers.

If the intent is to excite people about iOS apps and pull them into the Apple ecosystem, making it exclusive to Apple devices may just be preaching to the choir rather than gain new ‘faithful’. It’s like if Shark Tank was available to be viewed only by Angel investors.