So this will probably come as good news. As of Tuesday, Google is selling the Pixel 3A, a new version of its popular Pixel smartphone, for about $400 — or roughly half the price of its high-end phones. It is the first time that Google is introducing its Pixel phones for the midrange and low-end market.

“We’re seeing the fatigue with some of the flagship pricing of smartphones going up and up and up, and people thinking, ‘You know, five years ago I could buy the best possible phone for half this price,’” said Brian Rakowski, a vice president of product management for Google.

$400 for a good phone with a great camera sounds compelling. But there’s a hump Google has never gotten over with the Pixel phones. They’re great devices that almost no one actually buys.