Digital Marketing

Digital Marketing

A good online strategy pulls all the moving parts of digital together. It enables all the channels, technologies, and components of online marketing to guide a target audience into an organization’s sales funnel and lasting brand embrace.

This workshop will walk participants through the practical steps and best practices organizations need in order to successfully launch a digital marketing platform that delivers on the power of the web. Participants will use real case studies and engage in strategy and tactical development exercises that will result in plans and ideas they can start using right away.