Everyone has deeply personal emotions, ties, commitments to political parties, religions, lifestyles, sports teams, etc. that we all judge, right or wrong. Ned Van Riper says advisors have to be cautious about what they say (and display) so as not to offend a potential client.

We have been inundated with conversation recently around the ongoing debate of suitability versus fiduciary care for clients. This debate comes down to the "advisor" against the "broker" and vice versa. FINRA and the SEC. In almost every article and conversation on this topic I conclude that there is a clear lack of understanding of how the "other" is serving their clients.