While Microsoft are allegedly struggling to keep up with the demand for the Xbox One, Sony are claiming to be in a “phenomenal” position. Although avoiding giving any specific figures, SCEA CEO Jack Tretton spoke to Fox News regarding Sony’s preparation for the launch of their next-gen console, and how they are handling supplying to the incredible demand.
Describing production yields as “phenomenal”, Tretton explained how huge the launch of the PS4 is going to be:

We want to make sure that consumers have an opportunity to buy one on November 15th, and through the holidays, so we’re holding back some inventory… The production yield has been phenomenal, so this will be, by a magnitude, of a lot, the biggest launch we’ve ever had.

It looks like Sony are ready to rumble. With the huge demand needing a huge supply, let’s hope that they pull it off in style.

That's incredible! They must have great yields if they are holding back on some units even though they have a f-load of preorders already! Hopefully we won't be seeing the PS4 on eBay for $1000 and everyone that wants one this holiday will be able to get a hold of one! November 15th can't get here fast enough!!!

Yeah, I think they're going to try to keep the shelves stocked as well as they can this time as well, to try and avoid people picking XB1 simply because it was available.

They still will have a solid Month and a half to ship units w/ production in full swing. When MS was only able to get 400K 360's out on launch day, the managed another 1.1M before end of the year.

We know that Sony will have at least 1M at launch in just pre-orders available (assuming no manufacturing issues which it doesn't sound like there will be since there's no waffling.) I think they could easily sell 3M for the holiday season.

Here's to hoping they have 1.5M available at launch and another 1.5M before the end of the year.

If they manage this, I don't think we'll see near the eBay explosion that was seen on last gen.

This is great news, I'm sure there still will be some resellers out there trying to rip people off but if people are smart enough they'll know there will be plenty of stock not far from the launch date itself and can wait it out instead of recurring to those $1000 PS4 which I can already foresee.

This is great news, I'm sure there still will be some resellers out there trying to rip people off but if people are smart enough they'll know there will be plenty of stock not far from the launch date itself and can wait it out instead of recurring to those $1000 PS4 which I can already foresee.

Yea. I'm ashamed of being human. I can't believe people pay those retarded prices.

Releasing two weeks before black friday it was clear Sony had a plan to meet preorders and then have enough time to get more consoles on the shelf for black friday. Think about it. MS likely will be sold out when you go into the store on black friday because it launches only a week before...that would be tough to reconstitute the shelves. Sony will have two weeks to get more consoles in the channel and into the black friday ads and at least have a few in the big box stores for promotions. We've seen the pictures...we know the numbers...we know the dates....I still think they will sell out everywhere but I think they want to have a big marketing/retail presence come Christmas.

Releasing two weeks before black friday it was clear Sony had a plan to meet preorders and then have enough time to get more consoles on the shelf for black friday. Think about it. MS likely will be sold out when you go into the store on black friday because it launches only a week before...that would be tough to reconstitute the shelves. Sony will have two weeks to get more consoles in the channel and into the black friday ads and at least have a few in the big box stores for promotions. We've seen the pictures...we know the numbers...we know the dates....I still think they will sell out everywhere but I think they want to have a big marketing/retail presence come Christmas.

As you can see from the link above the PS4 had huge amounts of customisations made, they even went as far to integrate the structure of Cell into the PS4 hardware, which even without mentioning 8GDDR5 memory sharing for GPU and CPU (which has never been done before) is huge.

As you can see from the link above the PS4 had huge amounts of customisations made, they even went as far to integrate the structure of Cell into the PS4 hardware, which even without mentioning 8GDDR5 memory sharing for GPU and CPU (which has never been done before) is huge.

I wouldn't call it a huge amount of customisation. And the memory sharing between cpu and gpu has been done for sometime. Its dna is 95% AMD APU.

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