Note from Beth: This post was written before the NewYork Times article describing a misstep with the Pepsi Charity Contest. Since building our social networking tactics was still on the “to do” list for 2010, we had to pull together a social marketing campaign on the fly. Photo: Jim Harrison. Here's my analysis. MORE

In my recent chapter “Managing Fundraising and Building Communities Online” in the book Internet Management for Nonprofits (Wiley, April 2010), I write in depth about one method to tackle the subject – what are organizations across the country doing? The e-mail is updated with a new story each month to keep the content and news fresh. MORE

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The NewYork Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising. MORE

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The NewYork Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising. MORE

IP networking technology has blossomed into a widely available, and widely used, interactive mass medium capable of spawning entirely new and uniquely digital communication forms. This is well-addressed in a 2010 Economist cover story "Data, data everywhere." That brings huge new benefits — but also big headaches. Research ? MORE

In my recent chapter “Managing Fundraising and Building Communities Online” in the book Internet Management for Nonprofits (Wiley, April 2010), I write in depth about one method to tackle the subject – what are organizations across the country doing? The e-mail is updated with a new story each month to keep the content and news fresh.

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The NewYork Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising.

Today, Jordan Viator, our super communications manager for all things interactive, fun and digital was featured in The NewYork Times about using Foursquare to broadcast to her friends where she is during SXSW Interactive. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising.

Note from Beth: This post was written before the NewYork Times article describing a misstep with the Pepsi Charity Contest. Since building our social networking tactics was still on the “to do” list for 2010, we had to pull together a social marketing campaign on the fly. Photo: Jim Harrison. Here's my analysis.

IP networking technology has blossomed into a widely available, and widely used, interactive mass medium capable of spawning entirely new and uniquely digital communication forms. This is well-addressed in a 2010 Economist cover story "Data, data everywhere." That brings huge new benefits — but also big headaches. Research ?