James Huckle

In a career spanning over 20 years, James’ path has taken him from software engineering to agency: LBi, Amaze, SapientNitro, AKQA and finally Mirum, as Head of Technology. James has extensive industry experience with specialisms in platforms for automotive and consumer packaged goods. He has worked with other diverse brands such as Nike, Volvo, Rolls-Royce, TAG Heuer, McLaren Automotive, Royal Bank of Scotland, the UK Department of Health and Unilever.

Amazon Echo, Google Home, Siri, Nest, Hive, Canary, and a myriad of great – and not so great – ideas on crowdfunding websites; they’re all coming to you and want to control you and your home. At the moment, the range of Smart Personal technology is roughly arranged like Maslow’s Hierarchy of Needs: Technology offering …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …