PISTONS LOWER SEASON TICKET PRICES FOR 2010-11 SEASON

AUBURN HILLS, Mich. – The Detroit Pistons announced today that season ticket prices for the 2010-11 NBA season have been reduced between 10 and 50 percent in all price categories. Also, for the first time ever, the team will offer a lowest-price guarantee to its season ticket holders.

“As an organization, we understand how fortunate we are to have such a loyal season ticket holder base,” said Alan Ostfield, President and CEO of Palace Sports and Entertainment and the Pistons. “The economic situation here in Michigan continues to be a difficult one and we want to continue doing our part to respond to the stresses that have been placed on everyone in this region.”

The across-the-board price reductions for Pistons’ tickets are the largest rollbacks in team history, in response to the economic climate in the area. Additionally, the Pistons’ lowest-price guarantee insures season ticket holders that the team will not sell individual game tickets at a lower price.

For the 2010-11 season, the Pistons will increase the number of 100-Level season tickets available for less than $1,000. This popular season ticket offering sold out this past season.

“The Pistons’ experience will be enhanced for the season ticket holder next year by adding many new benefits,” said Shawn Kuzmin, Pistons’ Senior Vice President of Sales and Service. “These include a Loyalty benefits program, as well as a season ticket holder exchange program for unused tickets and access to ticket upgrades at all Pistons’ home games. The new Loyalty benefits program will reward ticket holders on their tenure with the Pistons by offering Palace cards, suites and concert tickets.”