Drape & Tanner Online Store

THE CHALLENGE:

After a little over 6 decades of manufacturing quality leather goods, Drape & Tanner was ready to embrace online commerce. Despite having years of successful growth through brick and mortar stores, they wanted to take a sensible and manageable approach to expanding into online retail.

This meant launching an eCommerce solution that was robust enough to meet worldwide demand for their products but agile enough to be managed by a small team.

THE SOLUTION:

First we delivered a solution that was perfect for small businesses that do not have the technical resources to build and customize their online store. We put emphasis on scalability to accommodate high traffic volume, large product catalogs and international expansion.

We then wrapped it in a gorgeous design and intuitive user experience that screams “add to cart” and celebrates the quality of their products.