Increase Content Sharability

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of April 20, including how to increase the sharability of your content.

1. The Types of Content That Get Shared Most

What do you get when you analyze 220,000 pieces of social media content over a period of six months? A lot of insights, that’s what. Read more from PR Daily.

2. 14 ways to dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. Read more on Mashable.

3. How Old Navy is winning at YouTube

For Old Navy, YouTube is a way to show a funnier, looser side of the brand rather than going for the hard sell. Read more on Digiday.

4. Opinion: 5 principles for live-streaming success

One of the most exciting developments coming out of SXSW was the rise of live streaming, which enables anyone to broadcast live video from their smartphone to anyone on Twitter. Read more from Digiday.

5. Twitter launches Curator, its free Storify competitor

First unveiled in February, Curator is now available to any media outlet that applies on Twitter's website for access to the tool. It allows organizations to collect tweets and Vines based around specific topics, perform more advanced searches and get access to better analytics. Read more on Mashable.