A Useful and Fun Analog

John Karlen

Dec. 17, 2010, 11:27 AM

Investing in startups is a tough challenge given the long odds of success, and the analysis of an opportunity is an incredibly subjective exercise. The decision inevitably comes down to judgments about the 3 primary elements of the business: team, product/technology, and market opportunity. Getting to the right answer is in part a science, gathering data and feedback from customers, partners, technologists, domain experts, and past colleagues. But it is also an art and this is the real trick -- infusing the judgment with past experience, instincts, and pattern recognition (or "analogs" as venture investors love to say). The obvious...

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