How Susan Warner started their logo design journey

Company name

Overview

Scrappy and cocksure. Cash on time has a suite of products ready to take on the ERP solution big boys like Oracle and SAP as a point-solution plug for Collections Management.

Collections Management has a big affect on a company's cash flow. There are other solutions out there but they are limited functionally or require a big implementation.

The big differentiators for Cash on time are:
the option between a SAAS or an internal enterprise deployment
faster deployment and cheaper when compared to solutions offered by ERP vendors
Works with any ERP - can integrate data from several different systems.

Tell us a bit about who you are and the people you reach

Target market is the cash strapped CFO and Financial Executive in a mid to large sized B2B company. Industries are wide but exclude non-profit and government. Collections Managers in the same organizations are a target but they are more concerned with process than with increasing cash flow

Requirements

This is a small start-up that needs to look professional, refined and established - ready to take on all the other vendors and win!

Unfortunately, the colors are set. However, a slight deviation up or down the color palette might be ok. The product uses the same colors so swapping blue for purple at this point would not work for the brand.

The present logo utilizes very literal imagery with cash in the shape of a C. We desire a more conceptualized, modern and sleek image that will communicate the offering as a cash flow generator without being so literal.

Confidence is key - the company is confident and we need our customers to feel that way about us. If you can bring that confidence to life, we'd love to see it!