Judul/Title: The Online Copywriter's HandbookPenulis/Author:Robert W. BlyPenerbit/Publisher: McGraw-HillEdisi/Edition: 2002Halaman/Pages: 319Dimensi/Dimension: 14 x 22 x 2cmBahasa/Language: EnglishCall No.: 659.1/Bly/o/C.1Status: Ada/Available***In The Online Copywriter's Handbook, Robert W.Bly -- one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook -- turns his attention to the unlimited marketplace of the Internet. The Result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similiar, the techniques of persuasion online are different --often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:* Website* Banner ads* Web-based documents* Home pages* Landing Pages* And more!* Internet direct mail* E-zines

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