The British Music Embassy Unveils Full 2019 SXSW

The British Music Embassy returns to SXSW in 2019 and for the first time UK Music will be an official partner. In its 12th year, the British Music Embassy is the official UK residency at SXSW and hosts a number of events and showcases throughout the convention.

Seven evening and four daytime showcases of hotly-tipped British music will return to the festival in Austin, Texas, 10 – 16 March 2019.

The 2019 BRITs Critics’ Choice recipient Sam Fender performs on the evening of Wednesday 13 March

The British Music Embassy returns to SXSW in 2019 for its 12th year and will take over the Latitude 30 venue in Austin, Texas for the week, playing host to some of the most exciting UK talent.

With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases will put a spotlight on the best of new British music and will take place between 10–16 March 2019.

There will be seven night time showcases, six of which are in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation. A further four daytime showcases will take place throughout the week.

The British Music Embassy at Latitude 30 (512 San Jacinto), SXSW 2019 – full line-up: