Craftsman Skeleton

Some people are so artistic. I never would have seen a skeleton just looking at all the tools in our garage. But there it is, the vision of Y&R Chicago advertising agency.

This visual campaign gives a whole new meaning to their ad logo "There's a Craftsman in all of us." They have a Craftman organs and a Craftman muscles. You have to love the "dustbuster" lungs.

Implications - One of the best ways a brand or company can create a strong connection with consumers is by featuring advertising that personifies aspects of their brand. By making the company and their logo seem human, companies connect with consumers on a personal level.