You have been choosing the right settings to target your ads to your chosen audience, you have been buying the right keywords to reach the right people when doing a search and you have been listening to your customers’ feedback on social media. So how does that all apply to your interactions on LinkedIn? Well,…

Last month we talked about your social landscape and how you could get started on social media, especially on LinkedIn. Moving on this month to another popular platform that has transitioned quite a bit in 2017, what about Twitter? In 2016, Twitter made some very important decisions to battle user loss and try to revamp…

What a beautiful landscape! And what about your Social Media Landscape? So what about Social media? Is your company social yet? Or have you tried it, but didn’t have the time to manage it, and now have some ghost page that gets little to no engagement? Indeed, social media has now been around for a while…

Ever since I started my career, I have been an advocate of social. Either social media, social selling, social gatherings or social news. I truly believe in the power of social. But what does it mean exactly and how does it make a difference in the way you sell or communicate? When I first started…

You heard it first! Nomophobia! Now before you start wondering what that is and how it impacts your business, just quickly look to your left, and now to your right or at the most, in your pocket. Did you find your smartphone yet? Like 73% of people, if you don’t find your phone immediately or…

As a marketer, of course, I believe in video and integrating it into my overall marketing strategy. But as a project manager with a budget to manage, whenever something had to go, it would also be the video topic that would be postponed or assigned to later ”when we have more money”. Although video is…

When I first started working in Social Media, it was still an option to be or not to be social. Some companies chose to remain off the radar in social media (and might have suffered, let’s remember the Toyota recall crisis) and others like Starbucks, went all out on social and offered any possible fun…

Recently, I have been looking up different ways to maximize online strategies to connect with potential partners and networks. I mostly found that articles don’t explore as much the idea of social media as a networking environment and focus mainly on reaching the end-user. Now, when I say networking, I mean mainly to interact and…

Google Analytics, ROI, CTR, traffic to site and followership. We try by every means possible to measure our impact on social media but somehow forget that social media is a social interaction and not a measurable, predictable one. Simon Kemp, from We Are Social, recently said on stage that as marketers we too often focus on…

When in need of a social media manager or community manager we often assume that if we hire a person born after 1990 that they should automatically be qualified for the job. I don’t mean this as a good or bad thing, but simply as an assumption that we make, myself included. Now that I…