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EVENTS

Wait, Isn’t The Election Over?

I just saw one of the Romney-affiliated PAC commercials. Four days after the election.

An abbreviated version of this one:

You know, the ad that was totally not coordinated with Romney’s claims that Jeeps were all going to be built in China?

I guess huge amounts of money don’t really care who actually wins the election. Keep telling the big lies, and no matter who is nominally in charge, control the conversation. The people have spoken, but there’s no reason to listen to them. They don’t have money.

Comments

It sounds like they are firing a preemptive shot against higher taxes for the rich. Note the emphasis on cutting spending and waste. And before the Chinese make grandiose claims about owning American debt, they would be well to remember: If you owe the bank $500.000, you have a problem; if you owe the bank $500.000.000, the bank has a problem.

From what I understand, typically a broadcaster will guarantee a certain audience count for the show on which the commercial appears. If the audience is lower than contracted, the advertiser gets a rebroadcast of the commercial to make up the deficit. Who knows if this is the way contracts are drawn up for a time-sensitive commercial, but it’s a possible explanation.

If the contract was for political commercials, they are usually shown at the station’s discretion, in whatever time slot, until the number of ads contracted for has been shown. They can be bumped by any commercial whose agency is willing to pay more for that slot (hence the late night crapucopia of ads).

So if the station was contracted for 75 repeats of the ad and only got 73 of them in, they run the ads in any available slot to finish out the contract.

If you listen, you will hear holiday ads after the holidays for the same reason: they bought a number of slots and didn’t pay a premium for timing.