The history of Onitsuka Tiger shoes began with the establishment of Onitsuka Co. Ltd. in 1949.

Based on the philosophy of bringing up sound youth through sports, the company has maintained the tradition of specializing in the manufacturing of sports shoes and clothing using original ideas and applying epoch-making techniques.

As the Japanese people recovered from the Second World War and began to appreciate the benefits of sports, Onitsuka Tiger shoes were on their feet. The first basketball shoes in Japan had a Tiger face design on the arch of the foot and this became Onitsuka's trademark. In the 1960's, Onitsuka Tiger shoes were worn not only by the Japanese, but also by top foreign athletes.

Since Onitsuka Tiger began back in 1949, it has gone on to become an iconic, global ‘sports-fashion’ brand with a unique Japanese sports heritage. In 2000, ASICS quietly resurrected the Onitsuka Tiger brand with original models of Onitsuka shoes and Onitsuka clothing updated in today's flavourful colours. Today Onitsuka Tiger for their Autumn – Winter collection fuses direct remakes of their back catalogue with a fresh representation of the forward looking face of modern metropolitan Japan, that reflect the innovative & original spirit of the brand.