Calvin Klein wants its next ad series to go viral. Riffing on the personalize method that made the Straight Outta Compton meme a hit, Calvin Klein’s pushing the tagline “I ________ in #mycalvins” and asking their famous spokespeople to fill it in. It’s the sexiest game of Mad Libs ever.

Of course, the nudity helps too. Justin Bieber declared he wants to “flaunt” in his Calvins, posing in black underwear by a naked statue, Zoolander-style.

All their word choices are way more profound than ours, which would be something like “I watch Netflix and eat chips in #mycalvins.” Check out more glimpses of the campaign on Calvin Klein’s Instagram page as they debut images throughout the day.

Jessica C. Andrews eats, sleeps and breathes fashion news and is a frequent contributor to ELLE and Vanity Fair, among others. Her greatest loves include travel, online sample sales and Law and Order reruns.