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Loblaw to merge PC Plus and Shoppers Optimum programs

Toronto-based Loblaw Companies has begun a plan to merge its PC Plus and Shoppers Optimum loyalty programs. The new loyalty program, which will be called PC Optimum, will launch on Feb. 1, 2018. Consumers who participate in the program will receive loyalty points for purchases made at approximately 2,500 retail locations under the names Real Canadian Superstore, Atlantic Superstore, City Market, No Frills, Independent, Zehrs, Loblaws, Shoppers Drug Mart and Shoppers Home Health Care, as well as online stores JoeFresh.com and BeautyBoutique.ca.

According to Loblaw, the PC Plus and Shoppers Optimum programs have eight million and 11 million members respectively. The existing points of current members will be transfered to the new program. The company's Quebec loyalty program, Pharmaprix Optimum, will be discontinued on Jan. 31, 2018. Members will have until May 2, 2018 to convert or redeem their existing points.

"We know how much Canadians care about their loyalty points, so we created the PC Optimum program by listening to our customers," said Jim Noteboom, senior vice-president of loyalty and consumer insights at Loblaw Companies. "They want a single, easy-to-understand program, covering our entire assortment of food, health, beauty and apparel. Most of all, the PC Optimum program will deliver on their expectation of equal value when the programs come together, with additional options to save even more."