Share the Flame for Growth

Since 1967, Oriflame has helped people to look, feel and live better – enriching the lives and fulfilling dreams of the many.

For us, the journey to fulfilling a dream is as exciting as the goal. It’s about that beautiful feeling of making a positive change and writing your own history.

Fifty years on and Oriflame is bursting with these stories of personal growth and life enrichment. By igniting our personal passion for growth and sharing this energy with others, together we will successfully make history together!

Sweden is also known for being innovative and
forward-thinking. It is this same desire, to always do things better, that
drives us to follow the very latest trends in fashion, technology and society.
And with our Skin Research Institute in Stockholm, we work on the forefront of
science and research.

Sweden is also known for being innovative and
forward-thinking. It is this same desire, to always do things better, that
drives us to follow the very latest trends in fashion, technology and society.
And with our Skin Research Institute in Stockholm, we work on the forefront of
science and research.

Sweden is also known for being innovative and
forward-thinking. It is this same desire, to always do things better, that
drives us to follow the very latest trends in fashion, technology and society.
And with our Skin Research Institute in Stockholm, we work on the forefront of
science and research.

Sweden is also known for being innovative and
forward-thinking. It is this same desire, to always do things better, that
drives us to follow the very latest trends in fashion, technology and society.
And with our Skin Research Institute in Stockholm, we work on the forefront of
science and research.

It has been 12 years, since I became a director. I would like to thank Vili Somi, who put me on this path and introduced me to Oriflame business opportunity. In my first year I exceeded my salary as a hairdresser and with it, narrow-minded beliefs. When documentary Secret miraculously appeared, I started working on personal growth. In time before Oriflame, I was working up to 12 – 14 hours a day. I really wished for more time to spend it for myself, to have fun, socialize, travel and last but not least to create a family. I started realizing that the only way to achieve happiness was, if my life was in balance.

I accomplished the level of Senior Director with the help of team Oripomurje. I would like to thank my family, which gives me strength, love and inspiration. The goal that I set to achieve – to help six people achieve their own dreams, believe in them and help them with personal growth is accomplished!

How does my morning look like?

Now that I think of it, it’s really hard to describe what my usual day looks like. Oriflame makes sure that I drink at least 2 cups of coffee a day J. Since I had my firstborn, I have become even more organized. My two sunshises, that are 2 and 5, like to cuddle every morning, then they are ready to go to the kindergarten. After that I come home, prepare myself a breakfast, clean around the house …

Business starts after my chores are done. I have personal and skype meetings, organizing skin care workshops and promotions, planning promotions in shopping malls and companies.

After meetings I usually run some errands – shop for groceries, go to the pharmacy, do the paperwork, pay bills, visit Oriflame delivery points and sometimes go shopping for clothes and shoes – it’s one of my passions.

Our afternoons and evenings

Oriflame has become my way of living, I live and breathe with it and always seek for new opportunities to present Oriflame to new people and help them fulfil their dreams. I often make contact with my counsellors, buyers and friends. Every day is different. You have to be very systematic, if you’re doing what I’m doing. That’s why I take at least 2 hours daily for business.

At 3 p.m. I pick up my children, we have lunch together and some play time. Miša and I are very creative, so we always find stuff to do, like dancing, singing, making things, baking, cooking, browsing through the catalogue, experimenting with make-up styles …

When my partner comes home from work, we spend an hour or two together, before my afternoon activities begin – on average I have 6 workshops a month, that’s two times a week. Weekends are reserved for my family – we go on short trips or visit new places we never visited before.

On the first day of catalogue we always hold a meeting at 6 p.m. with counselors, my top team and new members, which are interested to buy our products, some of them are also interested in business. We spread the workload among ourselves, and because I have the best top team, it's a pleasure working with people, who know what they want and know where they are going. They really want to accomplish their goals and dreams.

I would like to thank Oriflame for helping my dreams to become a reality and for all the rewards, bonuses, presents and opportunities to travel. I believe that all good that we do, returns with the same measure. That is why, when I became a director, I decided to give my award of 1000 $ for Sonček – cerebral palsy association and Želva – company for training and employment of people with disabilities. I decided to donate every award I get. That is why the half of the 1500 $ for becoming Senior director, will be donated to the priest who is writing a book about our village and the other half is going for the children that are in need of medical help.

I am a housewife with 2 children, I do Oriflame business full time and face many challenges because I really need to manage my time to juggle between running my Oriflame business while raising my children.

When I received Oriflame's email about FLAME FOR GROWTH COMPETITION, I decided put some effort to participate

- Continuous following-up on working system duplication to network and core teams

During this competition, I truly experienced all ups and down, turned down and deserted by new downlines, but I NEVER GIVE UP. I do all my part and let God work on the rest. If we would have given up at that time we would never be able to be rewarded as THE WINNER of FLAME FOR GROWTH COMPETITION. For sure, this is not the end of our journey with Oriflame, we still have the long road of Success Plan journey, all the way to go and Hopefully, this award is the gate opener for the next level achievements.

Hard work with Oriflame always very rewarding, worth ever while for those who truly love this Business. Thank you oriflame for changing our lives for the better and enable us to realize our dreams.

Go EXECUTIVE !!!

GOD BLESS

The leader is not selected yet

NGUYEN THI HONG NHUNG

I am a teacher from a small province in the northern mountain of Vietnam. Seven years ago, I was facing many difficulties from the financial burden to deal with daily life. The income I got from my job is too little to support my family. I love being a teacher, so I don’t want to quit and I tried a lot of work to earn more but failed and got in debt. Then I was lucky enough to know Oriflame. The work at Oriflame is not as hard as what I’ve tried, and suitable with my health status. I still have time to take care of my family and maintain well my teaching.

There are two most important things with me in Oriflame: recruitment and the quality of personal group. I consider recruitment as important to my development as the blood to the body. I recruit by sharing my story and Oriflame products among the community around me every day, though social network for more people, with the purpose of showing an example to my system and get more people to my personal group. The personal group is the foundation of my system; it should be as firm as possible. Maintaining development of personal group is the best way to find new slit-out. I got many challenges and difficulties in Oriflame, but I never give up because Oriflame makes me believe that effort will lead to result anyway.

After 7 years with so many up and down, now this work has been a part of my life. Today, I have achieved values of life which I have never dreamed of. I can proudly transfer my confirmation, as a message raise spirit for my system: Oriflame has changed my life completely.”

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Carmen Pineda Villalta

The leader is not selected yet

The leader is not selected yet

The leader is not selected yet

The leader is not selected yet

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Distribution

04
Products

02
Catalogue

03
Sustainability

02
research & development

03
Conferences

The amount of soap bars
we make in one year
weighs as much as 1100
fully grown elephants

We produce enough
cosmetic liquids every
year to fill 13 Olympic
swimming pools

Our new factory and
GDC occupy a site which
is equivalent in size
to 36 football pitches

In one year, we produce
enough fragrance to fill
2,5 million bottles of wine

50 lipsticks are sold every
minute. That’s nearly one
lipstick sold every second

Did you know that we
work with some of the
best perfumers in the world
and that our fragrances
often outperform famous
luxury scents

Did you know that
in the past 10 years,
Oriflame has sold over
350 million fragrance
bottles

Tender Care has been
used in some hospitals
to help treat patients
with minor burns

We print up to 100 Million
catalogues globally every year.
If stacked on top of each other,
that pile would be around
500 Km high – well into space

We use about 20,000 kgs
of Scratch & Sniff varnish –
enough to paint the White
House in Scratch & Sniff
up to 10 times

In 2015, 98% of our catalogue
paper came from credibly
certified sources and 85% of
the display packaging cartons
and leaflets were sourced from
FSC certified forests

Oriflame is the first major
cosmetics company in the
world to achieve 100%
certified sustainable palm oil,
which is an important
ingredient in our products

Since 2014, Oriflame is only
using natural origin exfoliants
in its new developments – such
as the Love Nature Face Scrub,
containing almond shells

Oriflame invests approx
1% of revenue, or
€15 million, per year on
research &development

We can cover 28 full-sized
football stadiums with
the amount of confetti
we use in our
conferences each year

It takes about 720 days and
more than 300 people involved
in the preparation for our
Global Conference

We have so far visited
about 36 countries for
our Global Conferences

Back

Oriflame started with a dream. Two Swedish brothers and a friend had the chance to work wherever they liked - so they did.

Oriflame started with a dream, when two Swedish brothers Jonas and Robert af Jochnick and their friend Bengt Hellsten started working on their plan to give people the opportunity to benefit from great quality skin care and cosmetics inspired by the natural and distinctive beauty of Sweden. They wanted to build their business on helping people run their own businesses selling Oriflame products through direct selling and inviting others to do the same.

Today we are a very successful business, operating in more than 60 markets all over the world – helping people to fulfil their dreams every day.

Watch timeline

The beginning of Oriflame

Jonas and Robert af Jochnick founded Oriflame together with Bengt Hellsten in 1967. They all quit their jobs to start their own business with the strong vision of creating a company selling natural Swedish cosmetics. On their first to-do list was to find a company name, create a product line and
recruit a sales force.

The name

The name Oriflame was carefully selected. It comes from the French word ‘Oriflamme’, which is a royal banner from medieval France that is carried into battle, inspiring devotion or courage. It felt like a nice symbol of our business, and they slightly changed the spelling – to make it sound more international.

First Product Range

The first product range consisted of skin creams, lipstick and mascara – around 20 products. All the skin care products were based on herb and plant extracts from Swedish nature and they were lightly fragranced to reduce allergy risks. The founders also insisted on not testing any products on animals – a pioneering thought at the time as testing on animals was not at all a public concern.

Pick & Pack

In the early days, the kind of facilities we have today for “pick and pack” wouldn’t have been
financially feasible. At one point the “pick and pack” facilities where housed in the cellar of the
Hotel Scandinavia, where the table-tennis room functioned as both warehouse and “pick and pack” area – and of course for a quick recreational game as time permitted!

Consultant sales force

An important part of the Oriflame foundation was to enable people to build their own business and fulfil their dreams. For this the founders developed a unique direct selling method where trained consultants were to bring the products directly to the customer’s homes. The consultants were to join at a low fee with no risk but with a strong partnership with Oriflame, based on trust, honesty and family values. With this method Oriflame became an important social function and a community where people could get together and have fun.

Selling method

Instead of selling at home parties, Oriflame tried new ways and focused more on catalogue and one-to-one selling. In August, 1970, Oriflame printed their first catalogue which was a simple product page created by Robert himself, and was printed in 1000 copies.

Tender Care

Originally launched in the early 70’s as an eye cream, it soon became renowned for its fantastic soothing and moisturising properties on dry skin anywhere. Soon after, it became the beloved multi-purpose balm we have today. It’s now Oriflame’s biggest seller, topping well over 40 million units!

Product category

With their consumer marketing experience, the founders knew that special offers made it easier for the Beauty Consultants to approach and win over prospective customers. Here we see an example of a Summer Special flier from 1972: “Royal Velvet Cream 25% off – now only 11.25 SEK.”

Business Growth

After some financially tough years in the beginning of the seventies, the business grew stronger from around 1976, where Oriflame had a turnover of 10 million USD.

Oriflame kept growing, and in order to gain control over production, quality and deliveries as well as reduce dependence on suppliers, Jonas and Robert built the first Oriflame factory in Dublin, Ireland. This made it possible to focus even more on developing formulations with proven effectiveness, building on the company’s heritage of using natural, safe ingredients.

Giordani Gold

Established in 1976, Giordani Gold came to life inspired by the vibrancy, passion and timeless style of Italian life.

Swedish Direct-selling

From the beginning of the eighties, Oriflame introduced the Swedish way of direct selling in other markets. The method was based on a broader product portfolio and on using the catalogue as an important sales tool.

London Stock Exchange

Oriflame entered the stock exchange in London as the first foreign company since World War II.

Branching out, then re-grouping

Oriflame acquires Swedish jewelry retailer Guldfynd followed in 1987 by the acquisitions of British jewelry retailer Goldsmiths and Swedish jewelry retailer Hallbergs. Oriflame later sold them off, when a decision was made to focus on the core business.

After the Berlin wall

The collapse of Communism in Central and Eastern Europe opens up a whole new market. Jonas and Robert saw the immense potential of an underserved cosmetics market as well as the many talented, well-educated people who had to find a new way to make a living and build a future. In some of these countries, we were virtually the first company to introduce free enterprise – at least when it came to ordinary women – and have since created work opportunities for tens of thousands of women in Central and Eastern Europe.

By the end of the 1980s the dream of running one’s own business with unlimited earning and personal growth opportunities had taken greater hold around the world. Encouraged and inspired by the rapid growth of network marketing in the US and the Asia-Pacific region, Oriflame took the next step in establishing a dynamic compensation plan called the Success Plan.

A global force

By 1990, Oriflame was an established and well-regarded public company with sales of SEK 1.3 billion. During the 1990’s, Oriflame grew explosively but was also faced with challenges such as the Russian crisis and the collapse of the rubel in 1998.

Oriflame goes live

World childhood foundation

World Childhood Foundation was founded by Her Majesty Queen Silvia and was co-founded by Oriflame. The work is aimed at marginalized, forgotten and ignored children, especially girls. The main target groups are street children, children living in institutions, young mothers and sexually abused children.

A new global technical centre

Our Global Technical Centre opened in this very location in Bray, just outside Dublin

Oriflame at the kremlin

Oriflame celebrates 10 successful years in Russia by gathering 5500 sales consultants at the Kremlin Palace.

Stockholm stock exchange

In March 2004, Oriflame Cosmetics is introduced on the NASDAQ OMX Nordic Exchange and thus became a publicly traded company.

Entering China

In September 2006, Oriflame finally receives a license to sell in China and becomes the first European direct sales company with permission to sell cosmetics there.

GSO STOCKHOLM opens

In 2007, Oriflame consolidates some of their European offices into a Group Support Office in Stockholm, and achieves a record sales volume of EURO 1 billion.

World-class R&D

In 2008 we opened our enhanced state of the art Research and Development function on this site, which included a dedicated clinical testing suite - Oriderm – where our products can be tested on real people to see real results

World-class skin research

Our enhanced Skin Research Institute was officially launched in Stockholm. In Stockholm, our experts work on skin research projects aimed at generating Oriflame’s next unique technologies primarily for our high value skin care category. These projects are at a cellular/biological level, and are longer term (3 to 7 years).

Wta and more charity

Oriflame supports world famous tennis star, Caroline Wozniacki, as their first charity ambassador. The cooperation started in Istanbul Turkey, where Caroline visited Educational Volunteer Foundation. Oriflame becomes the Official Cosmetics sponsor of WTA - womens professional tennis and gets international media and PR exposure on grand scale.

Worldwide best sellers

Wonderlash mascara and Pure Colour lipstick are the Number 1 most sold mascara and lipstick in Russia. Looking at full year 2011, these are the best selling products in the whole makeup industry within their segments.

45 Years old

Oriflame celebrates 45 years of fulfilling dreams all over the world. For 45 years, Oriflame has remained true to its original concept of beauty products inspired by Swedish nature and an entrepreneurial culture. Today, Oriflame is a steadily growing global beauty company, selling direct in four continents.

In celebration of 45 years of worldwide achievements, Oriflame has launched a unique, luxury cosmetics range in collaboration with Demi Moore, giving women another reason to feel empowered. The range is called More by Demi.

50th anniversary jubilee conference

In 2017, Oriflame will celebrate its 50th Anniversary. On this significant milestone, we will celebrate much more than just 50 years as a company. We will celebrate 50 years of Togetherness, Spirit and Passion… 50 years of beauty and innovation…50 years of enriching lives and fulfilling dreams. And we will celebrate all this together at the 50th Anniversary Jubilee Conference

The global 50th anniversary cruise

The celebration continues! The Global 50th Anniversary Cruise will be an extraordinary conference – the biggest and the most spectacular Oriflame conference ever arranged. Two “top of the line” cruise ships – exclusively for Oriflame – will sail together in the Mediterranean, passing through 2 continents, 3 countries and 4 cities. On top of it all, we will mark the historical 50th anniversary event in Athens, Greece where we will celebrate our valued partnership with our Oriflame Leaders.

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Message from ceo

"With passion for beauty and fulfilling dreams in a Swedish way, we are ready for the future. Let's make history together." – Magnus Brännström, CEO and President

Back

global top 15 Leader testimonials

15 inspiring messages from our global top Leaders – sharing their thoughts on success, life and always looking forward

20:35

Russia

1. Vladimir and Snezhanna Polezhaevy

20:35

Mexico

2. July Guzmán and Ramón Corral

20:35

Turkey

3. Özgül Cingil

20:35

Egypt

4. Rawia Afifi

20:35

India

5. Kamini and P.N. Jha

20:35

China

6. Huirong Li

20:35

Morocco

7. Zahia Soulami

20:35

Indonesia

8. Dian Endryana and Satriya Nurmansyah

20:35

Turkey

9. Emine Saraç

20:35

CHINA

10. Xiaoqing He

20:35

Indonesia

11. Vonita Bermana

20:35

Turkey

12. Özden Gül Eski

Indonesia

13. Yulia Riani and Andri Wibowo

20:35

Indonesia

14. Nadia Meutia

20:35

Russia

15. Anna Akhumian

Back

Leader Testimonials

Hear from Leaders all over the Oriflame world as they tell their stories of how Oriflame helped change their life for the better

1:47

Azerbaijan

Guliyeva Zamina

Senior Gold Director

2:03

Algeria

NAIMA BOUKERROUNI

Executive Director

1:41

Armenia

Narine Aghasaryan

Senior Gold Director

2:53

Belarus

Ekaterina Timokhovets

Diamond Director

1:15

Bulgaria

Albena Dimitrova

Senior Diamond Director

0:52

Bosnia and Herzegovina

Aida Hondo Loncaric

Senior Director

2:33

UK

Jackie Venables

Regional Manager

2:00

HUNGARY

Andrea Jármay

Sapphire Director

1:28

Vietnam

Nguyen Hai

SENIOR DIAMOND DIRECTOR

1:26

Holland

Esther Berkelmans

Gold Director

1:21

Greece

Eleni NTELLI

Diamond Director

1:45

GEORGIA

KHATUNA CHIKHLADZE

Gold Director

2:13

Egypt

Nesrine Talaat

Senior Diamond Director

2:37

India

Anima Biswas

Gold Executive Director

2:48

Indonesia

Cynthia Venika Lioe

Executive Director

2:16

Ireland

Yvonne Flavin

Regional Manager

1:37

Kazakhstan

Karlygash and Kenzhebay Imanalievy

Double Diamond Director

1:27

Kyrgyzstan

Turgunova Zamira

Gold Director

4:43

China

Zhang Xiangong & Yan Qinglan

Gold Executive Director

2:15

COLOMBIA

Rubby Saldarriaga

DOUBLE DIAMOND DIRECTOR

1:32

Latvia

Dace Trubačs-Boginska

Gold Director

1:36

Lithuania

Audrius Vilkas

Senior Gold Director

2:00

Macedonia

Vesna Rizoska

Director

2:12

Morocco

FALLAH FATIMA

Sapphire Director

2:10

MÉXICO

PAMELA IBARRA

Executive Director

2:01

MOLDOVA

Elena Isache

Gold Director

1:40

Mongolia

B.Enkhsaikhan and B.Baigalmaa

Diamond directors

1:19

Nigeria

MATILDA GIWA

Senior Diamond Director

1:29

Norway

Gerd Damm Knutsen

Director

1:58

Pakistan

Ghulam Jilani Rehmani

Diamond Director

1:35

PERÚ

GRACIELA CAVIEDES

Executive Director

0:40

Poland

Magdalena Krzyworzeka

Sapphire Director

2:00

Portugal

Elisabete Silva

Gold Executive Director

4:18

Russia

Khafizova Albina and Khavizov Irek

Executive Directors

1:00

Romania

Ticu and Dana Dram

Gold Executive Director

1:26

Serbia

Gordana Manjenčić

Director

2:11

SLOVAKIA

Anka Litvíková

Sapphire Director

1:28

Thailand

Chanyaphak Khuntahong

Senior Manager

4:48

Tunisia

Najet Rbaai

Senior Gold Director

3:39

Turkey

Nurten Saritas

Executive Director

2:01

UKRAINE

Skiba Tamara and Dmitry

Senior Diamond Directors

0:52

Croatia

Goga Zrinski

Gold Director

1:18

Czech Republic

Dana Rudolfova

12% Manager

2:04

CHILE

TERE CIFUENTES

Executive Director

2:09

Sweden

Tina Oscarsson

Director

1:01

Sri Lanka

Iresha Abeynayake

Independent Manager

1:28

ECUADOR

GRACE GRANDA & CARLOS BRICEÑO

Diamond Director

1:30

Estonia

Eveli Kljujev

Director

2:03

Algeria

NAIMA BOUKERROUNI

Executive Director

1:41

Armenia

Narine Aghasaryan

Senior Gold Director

1:47

Azerbaijan

Guliyeva Zamina

Senior Gold Director

2:53

Belarus

Ekaterina Timokhovets

Diamond Director

0:52

Bosnia and Herzegovina

Aida Hondo Loncaric

Senior Director

1:15

Bulgaria

Albena Dimitrova

Senior Diamond Director

2:04

CHILE

TERE CIFUENTES

Executive Director

4:43

China

Zhang Xiangong & Yan Qinglan

Gold Executive Director

2:15

COLOMBIA

Rubby Saldarriaga

DOUBLE DIAMOND DIRECTOR

0:52

Croatia

Goga Zrinski

Gold Director

1:18

Czech Republic

Dana Rudolfova

12% Manager

1:28

ECUADOR

GRACE GRANDA & CARLOS BRICEÑO

Diamond Director

2:13

Egypt

Nesrine Talaat

Senior Diamond Director

1:30

Estonia

Eveli Kljujev

Director

1:45

GEORGIA

KHATUNA CHIKHLADZE

Gold Director

1:21

Greece

Eleni Delli

Diamond Director

1:26

Holland

Esther Berkelmans

Gold Director

2:00

HUNGARY

Andrea Jármay

Sapphire Director

2:37

India

Anima Biswas

Gold Executive Director

2:48

Indonesia

Cynthia Venika Lioe

Executive Director

2:16

Ireland

Yvonne Flavin

Regional Manager

1:37

Kazakhstan

Karlygash and Kenzhebay Imanalievy

Double Diamond Director

1:27

Kyrgyzstan

Turgunova Zamira

Gold Director

1:32

Latvia

Dace Trubačs-Boginska

Gold Director

1:36

Lithuania

Audrius Vilkas

Senior Gold Director

2:00

Macedonia

Vesna Rizoska

Director

2:10

MÉXICO

PAMELA IBARRA

Executive Director

2:01

MOLDOVA

Elena Isache

Gold Director

1:40

Mongolia

B.Enkhsaikhan and B.Baigalmaa

Diamond directors

2:12

Morocco

FALLAH FATIMA

Sapphire Director

1:19

Nigeria

MATILDA GIWA

Senior Diamond Director

1:29

Norway

Gerd Damm Knutsen

Director

1:58

Pakistan

Ghulam Jilani Rehmani

Diamond Director

1:35

PERÚ

GRACIELA CAVIEDES

Executive Director

0:40

Poland

Magdalena Krzyworzeka

Sapphire Director

2:00

Portugal

Elisabete Silva

Gold Executive Director

1:00

Romania

Ticu and Dana Dram

Gold Executive Director

4:18

Russia

Khafizova Albina and Khavizov Irek

Executive Directors

1:26

Serbia

Gordana Manjenčić

Director

2:11

SLOVAKIA

Anka Litvíková

Sapphire Director

1:01

Sri Lanka

Iresha Abeynayake

Independent Manager

2:09

Sweden

Tina Oscarsson

Director

1:28

Thailand

Chanyaphak Khuntahong

Senior Manager

4:48

Tunisia

Najet Rbaai

Senior Gold Director

3:39

Turkey

Nurten Saritas

Executive Director

2:33

UK

Jackie Venables

Regional Manager

2:01

UKRAINE

Skiba Tamara and Dmitry

Senior Diamond Directors

1:28

Vietnam

Nguyen Hai

SENIOR DIAMOND DIRECTOR

Back

Back

An idea for change

OUR FOUNDING STORY & CULTURE

In 1967 brothers Jonas and Robert had an idea. To create a beauty company that would reach women across the world. And so Oriflame was born.
Now 50 years on, Oriflame has grown into one of the world’s largest skincare companies and our unique selling model has continued to benefit the lives of many millions across the world.

It’s with Jonas and Robert’s continued passion, drive and
determination that Oriflame celebrates its first 50 years
of success. Let’s look forward to fifty more!

Products that stands the test of time

OUR standards and quality

Quality is important to us. A desire to constantly evolve and improve is at the root of everything we do.
We want our customers to feel valued and we can’t achieve that by cutting corners. That’s why we take our time when creating our products. It can take many months of research, sourcing and development before the final implementation of the product you see before you today.

We have been rewarded for this attention to detail with numerous international stamps of approval for quality and product safety. But the true reward lies in the loyalty from our customers, who continue to buy our products year after year.

Because high standards and quality will always stand the test of time

Tender care: The legend continues

ANNIVERSARY TENDER CARE – THE UNCUT STORY

When it comes to popular Oriflame products, none have stood the test of time like Tender Care. This gentle balm has been protecting and caring for lips and dry skin for over 35 years – selling over 13 million units in 2016 alone. In other words, there was one sold every two seconds. That’s popular!

The birth of an icon

Tender Care was first introduced back in 1979, but under the much simpler name – Eye Cream. The formula was developed for Oriflame by a premium cosmetic research laboratory in the Swiss Alps, and was soon used as a multi-purpose balm.
However, in 1982 it became “the pink egg” TENDERr Care we know and love today. Its special formula was made with natural ingredients – such as Beeswax – that were specifically chosen to hydrate, protect and nourish dry skin anywhere.

“Magical” properties – in many flavours!

There have been many stories about Tender Care’s healing powers over the years, probably because it is an excellent emollient, meaning it offers fantastic soothing and hydrating properties. There is even one story from the 80’s of how a hospital in Scotland has used Tender Care to help treat patients with minor burns.

However, it’s important to remember we can never make claims for any effects beyond those of a cosmetic. The formula cannot cure any medical conditions of the skin, and contains no pharmaceutical “active” ingredients.

In fact the formula was fragrance-free until 2007

Since then we’ve launched many sumptuous limited-life “flavours” that have boosted the popularity of Tender Care even further. From caramel, coconut and chocolate to the more recent honey, blackcurrant and rose versions – their success has created enormous anticipation and demand for the next fabulous fragrance.

IT’S TIME FOR YOUR CELEBRATORY GOLDEN GLOW

ANNIVERSARY BRONZING
PEARLS – THE UNCUT
STORY

Our Giordani Gold Bronzing Pearls are truly iconic in the Oriflame world – renowned for their premium quality and timeless elegance. That’s why, to mark Oriflame’s 50th anniversary, we’re proudly launching an exclusive special edition. The same cherished formula as ever – but with gorgeous golden pearls in every pack.

By combining a dash of real gold dust to our warm,
multi-coloured powdered pearls, the anniversary
Bronzing Pearls promises to offer the most
gorgeous and radiant glow ever

True craftsmanship

The process of creating these pearls is nothing short of an art form – performed by highly skilled craftspeople who are dedicated to delivering perfection. In an age when most products are completely machine-made, the production of our pearls requires the most trained and experienced human eye.

Made in Italy, the pearls are skillfully spun, hand-sprayed to ensure the perfect consistency, and finally baked in special ovens to sculpt the pearl’s understated spherical form. Every pearl is a work of pure craftsmanship.

The birth of a beloved best-seller

The Giordani Gold brand was born in 1976 – inspired by the vibrancy, passion and timeless style of Italian life. First as only a fragrance, the range expanded into make-up in 1980, with the Bronzing Pearls quickly becoming one of Oriflame’s most-loved and most-sold products.