How Sterling.morris started their logo design journey

Company name

IMI (iMicroInvest)

Overview

More than three billion people in the world live on less than $2 per day. IMI is a tool designed to help alleviate poverty. IMI, short for iMicroInvest, is a platform that will enhance opportunities for individuals to invest in entrepreneurs in developing nations with micro loans. Many entrepreneurs in developing nations need just a small loan to get out of poverty. The problem is that banks are hesitant to make loans to these entrepreneurs because the banking system has little to no communal way to track the credit history of credit applicants.

IMI is designed to develop a unified way of tracking the credit history of individuals. Banks can used this shared information to make wiser decisions on credit allocation while applying more appropriate interest rates to their loan applicants.

Tell us a bit about who you are and the people you reach

We will primarily be targeting micro finance banks in various countries in Africa. Many of the individuals who we'll present our software to are between the ages of 30 and 65; these individuals likely have aesthetically conservative tastes. Because of this, we're looking for a highly-clean looking image that also appears highly professional.

Requirements

We're looking for a {brand identity} for our software platform, IMI.

We will consider submissions with each of the elements of a brand identity including: