A blog about analytics, marketing and testing

Archive for ‘Advertising’

How do I get potential customers to engage on my site?
If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising.
Clicks and site traffic simply aren’t enough….

Will anyone actually click my ad and buy my product?
It’s a terrifying question, but an important one. Turns out that everyone (including you) wants to get more conversions from a Twitter ad campaign.
You spent countless hours writing lead magnets, creating landing…

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad.
Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either…

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million (which translates to about $12 million today). By 2007, the average marketing budget for studio…

You are an AdWords savant.
Revenue’s through the roof.
Peeps search. Click. Browse. Buy. Repeat.
Like a literal printing press.
So you look around, searching for the next golden opportunity to deploy some of this capital that’s burning a hole in your pocket like a…

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords.
While the approach to research…

Do you want your AdWords account to do more than just get you some clicks?
Do you want people who are searching for your product and services on Google to find you and buy from you?
If you do, then read on…
I came…

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only do they sport serious creativity, but they’re also hands-on and analytical to a fault.
Most importantly, they have zero fear when it…

“No plan survives contact with the enemy” – Helmuth von Moltke
Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with…

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16%…

Whether you work at a small business or a Fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data…

AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste of money.
In this post, I’ll teach you 8 mistakes that could be frustrating your…

Marketing promotion sucks when you treat people the same.
That goes for conversions, and it goes for advertising too.
But the minute things start to go awry, people start messing with their landing page headline or ad descriptions.
As if those tiny,…

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and set up a framework for the campaign. Not to mention A/B testing various aspects of…

“That’s it! I must do something about it,” you whisper after seeing your ads dashboard.
For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more…

As you all know, the conversion pixel is completely being replaced by the Facebook pixel in the first half of 2016.
The Facebook pixel holds the power of the conversion pixel and the custom audience pixel in one…

Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result of your Facebook Ads, retarget specific audiences, and give you valuable insight into how your users are interacting with your content….

In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends.
Unfortunately, one of my most consistent observations has been that AdWords is a great way to…

As a marketer, you probably already know that Facebook advertising has taken storm in the online world. And unless you jump on board you give your competition a huge leg up. So in order for you to really conquer Facebook advertising,…

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at…

Tried social media advertising, but not getting the results you expected? If so, the problem might lie in your targeting. Instead of targeting your ads to larger audiences, you should experiment with targeting ads specifically to the people most likely to…

I need to be honest with you about something.
AdWords is harder than it looks.
From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks.
That couldn’t be farther from the…

In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share.
You don’t need to be a director to make a movie. You don’t…

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous.
If you’re a brand, or work directly with brands,…

Social and mobile are exploding. That much is a given. With the powerful insights and data that social brings to the table, and the far stretching reach mobile offers, when we put the two together we’re left with digital’s power couple….

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s the panacea for everything that ails you.
It’s awesome. Except when it isn’t.
Before I launch into what comes…

“Display advertising doesn’t work.”
You’ve likely heard this. Especially if you run a SaaS company.
I’ll admit Display Advertising can be a tough nut to crack. It can take a bit longer to achieve a positive ROI depending on the length of your…

Today’s article is a guest contribution by Aimee Millwood.
Facebook ads provide enormous potential to grow traffic and sales. But knowing how to create ads that get results isn’t easy. Many businesses fail to grow traffic on social because they don’t…

You know all those blog posts about increasing AdWords conversion rates 572%, getting on Product Hunt 4 times in one day, and securing VC funding by hiring a sign spinner?
This isn’t one of them.
I had hopes of writing one, but…

Retargeting. To hear some marketers tell it, it’s the ultimate boomerang promotional effect: You leave my site without buying. I display ads on the sites you do visit, to encourage you to come back. These ads could be anything from…

Negative keywords are one of those search marketing features where there’s more to it than meets the eye. When used correctly, they can help you save budget for the best quality searches.
Let’s say you’re a housewares retailer setting up your first…

First, there is Google, the search engine that performs 3.5 billion searches every day. Then, there is AdWords, the advertising platform that can display ads on the first page of search results.
Advertisers can use both to their advantage. However, in a…

The benefit of hiding your PPC (Pay-Per-Click) ads from competitors is pretty obvious.
PPC advertising is extremely competitive. You compete not only with your direct competitors but also with big-budget advertisers like Amazon and Ask.com who seem to bid on every term…

There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm.
So, digital marketing managers, who hear ad network reps beating the drum in one ear and…

Google actively updated and changed its search parameters throughout August and September. First, Authorship met its end and then “exact match” was retired and replaced with “close variant” for AdWords.
The option to bypass exact match and close variant was…

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.
Many of these companies that are successful with pay per click…

The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how…

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick:
Behavioral advertising is a…

Your PPC campaign is shredding your budget like a carrot in a blender.
You diligently followed best practices, believing they would lead to a high return on investment, but that’s not what is happening. There are almost no conversions, your cost per…

Anyone running a marketing campaign probably will come across discrepancies between the number of clicks received via ads and the number of visits reported for the exact same ads.
There are a number of reasons for such discrepancies, and this post offers…

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee
If you’re running an Adwords account, you must continue to learn and adapt to the competitive landscape as well as understand how…

If you are just getting started with paid search marketing, there is one great strategy you can use to get insight into keywords, ad copy, and even which AdWords extensions to use – competitor research.
Chances are your competitors have been paying…

A lot of us are scared of Google AdWords. We’re given a large budget to work with, but we’re afraid that in a matter of days, thousands of dollars will get spent with little to no results. This video series is…

Today we’re going to show you how to blow $10,000 on Google AdWords…the right way. At one time or another, every internet marketer has been completely baffled by Google AdWords. We’ve all heard stories of companies that have lost tens of…

Have you heard about Perfect Audience’s email remarketing tool?
Have you seen an AdRoll remarketing campaign implemented?
Is there a light bulb turning on above your head right now?
You may have read my last post in which I ran through a variety of…

Paid search marketing can be an effective online marketing channel. The challenge is using it correctly to make sure you garner a good ROI. The success of an AdWords campaign begins with your knowledge of AdWords and your understanding of how…

When it comes to budgeting for ad spending throughout the year, all months are not created equal. During the holiday shopping season, which includes October, November, and December, you should be spending a disproportionate amount of money on your advertising.
Across the…

A customer steps into your shop, inquires about a particular product, and then leaves without buying. You know there’s a potential sale, and there’s every chance that person will be buying a similar product sooner rather than later.
How would you…

Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment.
A poorly managed…

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