Book review

Starting a business is an adventure! and an entrepreneur is an adventurer An adventurer is a person who bases their lifestyle, or their fortunes on dangerous and risky acts. Starting a company is an adventure - a risky, dangerous, and uncertain activity that can have large positive (and negative) outcomes in status, wealth, and thrills. The majority of startup businesses fail! Only 40% make it through three years, and only 6% make it to the point of generating a self-sustaining cash flow. New business entrepreneurs have a 94% chance of failing! Starting a business is a dangerous business! There are numerous reasons why so many companies fail. Fundamentally, they don't' start the right way! They typically write a business plan, focus on their product (and getting funded), using only their brand of common-sense! Many successful companies have started without a business plan. We have developed a process that gives startup companies a better chance for survival and success. When developing the processes for this book, we identified a 'gap' in the typical approaches to starting a business; we've called this anomaly 'The Foundation Gap'. In the book we outline and describe radically new business-building insights; 'Business Categories'; and 'Initial-Founding-Conditions'; that help entrepreneurs navigate 'the gap' and build sustainable businesses. First-time or serial entrepreneurs will find this book an invaluable tool. Use its techniques and processes to imbalance the skill versus luck equation; raise the probability of success when starting 'your' business.