Business

Each year, GreenBook publishes the Greenbook Research Industry Trends Report (GRIT) which is a summary of market research industry trends based on a global survey of clients and supply-side researchers.

How do we confront global issues like poverty, climate change, and injustice? Unilever’s Senior Vice President of Consumer and Market Insights, Stan Sthanunathan, believes the answer to these universally critical problems lies in collaboration and research.

Last time, I talked about some of the problems of market research as it’s conducted today, how we should make use of and interpret its results, and what we can do to get primary market research that’s more representative.