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Ikea is currently running on OOH to promote its range of bedroom fittings and furnishings, giving us even more reason to venture to its Dublin outlet. With major interior inspiration and multiple creatives there’s something to pique everyone’s interest, a fancy dressing table, beds for the kids, duvets and extra storage all featured in the campaign.

The roadside 6 Sheet campaign shows taglines such as ‘All hail the bedtime ritual’ to ‘Go on, just 5 more minutes’. With pricing in large bold text, the taglines and logo in white space, this message can be easily absorbed by passers- by in car, on foot or those simply dreaming of their bed while waiting for the bus.

The Wonderfuleverynight campaign also incorporated projections. Running over a number of days and facilitated by The Pictureworks, the projection is displaying on Dawson Street, Grafton Street and Amiens Street, busy high traffic areas.