ACTIVISION, PONTIAC AND HOT TOPIC PARTNER ON A NATIONAL PROMOTION GIVING GUITAR HERO FANS THE CHANCE TO WIN A PONTIAC G5

SUNNYVALE, CA - November 6, 2007 - To support the launch of Guitar Hero® III: Legends of Rock, Activision, Inc. (Nasdaq: ATVI), Pontiac and Hot Topic are teaming up on a national promotion giving Guitar Hero fans, ages 16 and older, the chance to show off their fret burning skills and win a 2008 Pontiac G5. During the one month tour, consumers around the country can play the game that everyone is talking about at Hot Topic stores in the following cities:

Date City Mall

11/8 Orland Park, IL (Chicago) Orland Square

11/12 Paramus, NJ (New York/Newark) Garden State Plaza

11/15 Buford, GA (Atlanta) Mall of Georgia

11/19 Austin, TX Barton Creek

11/26 Phoenix, AZ Metro Center Mall

11/29 Las Vegas, NV Meadows Mall

12/3 Northridge, CA (Los Angeles) Northridge Fashion Center

12/5 San Francisco, CA San Francisco Center

Qualifying will take place from 3:00 p.m. to 6:00 p.m. at each stop on the tour. The top eight scores from the Qualifying Round will proceed to the Semi-Final Rounds which will immediately follow.

Winners at each of the eight stops will receive a $100 gift card from Hot Topic. Additionally, winners will submit their high score on an undisclosed song to determine the two national finalists to advance to the Grand-Finals Round. The two Grand-Finals Round participants will win a trip for two to Los Angeles where they will compete in front of the game creators at Activision for the right to drive away in a 2008 Pontiac G5.

Individuals interested in participating can pre-register for the tournament by visiting the designated Hot Topic store starting at 10:30 a.m. five days prior to the tournament date. Pre-registration will close at 5:00 p.m. the evening before the tournament date. Pre-registering is highly recommended as space is limited.

Aspiring guitar legends can hone their skills by picking up a copy of Guitar Hero III: Legendsof Rock which contains explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendary rock status. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.

For the first time ever, Guitar Hero fans are able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar's Les Paul model for the Xbox 360™ video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2 gamers also get to shred on a new exclusive shape, Gibson's Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.

Guitar Hero III: Legends of Rock, developed by Neversoft, is rated "T" for Teen by the ESRB, and is currently available at North American retailers. For more information about the Guitar Hero franchise, please visit the dedicated community site: www.guitarhero.com.

About Gibson Guitar:

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson's HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson's website at www.gibson.com or www.gibson.com/press

About Pontiac:

Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Vibe, Solstice roadster, G5 sports coupe, Torrent compact utility vehicle and the G6 family of sedans, coupes and retractable hardtop convertibles. For the 2008 model year, Pontiac expands its GXP performance series with the introduction of the G6 GXP and Torrent GXP, and will launch the all-new rear-wheel drive G8 performance sedan in early 2008. Pontiac sold more than 410,000 vehicles in 2006, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division's website at www.pontiac.com, and in Spanish at www.pontiac.com/espanol.

About Hot Topic:

Hot Topic, Inc. is a national mall-based specialty retailer. Hot Topic offers apparel, accessories and gifts to young men and women principally between the ages of 12 and 22. As of October 6, 2007 the company operated 693 Hot Topic stores in all 50 states and Puerto Rico, and the Internet store www.hottopic.com.

About Activision, Inc.:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices), and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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