Having looked through a lot of this business plan I really don't like all this talk of reality shows and other foolishness. These people had better quickly realize they aren't in America any more. There is no need for freaking reality shows. Build me stadium, get me Nike kits, and buy some champions. That's it.

No need to waste money on "Inside Trigoria," or "Win a chance to play with AS Roma"

Having looked through a lot of this business plan I really don't like all this talk of reality shows and other foolishness. These people had better quickly realize they aren't in America any more. There is no need for freaking reality shows. Build me stadium, get me Nike kits, and buy some champions. That's it.

No need to waste money on "Inside Trigoria," or "Win a chance to play with AS Roma"

I don't see much issue with it. With the fair play regulations coming in you have to maximize club revenues. To be honest, HBO's Hard Knocks is a very good production, and if the same level of production could be achieved on a show about AS Roma training, then I don't see the issue. Of course there are some cheesey things on there, but it's just a rough outline, basically just something that looks good because you actually have something on paper. That was full of typical bs'ing with a few "ideas" thrown in just to say you had some sort of plan.

I don't think we'll start seeing a real plan in place for actually building the club until after the summer transfer market/next season.

Let's see them follow through on half of that plethora of plans and promises first

What's encouraging to me is that they must really be serious about the core points of their business plan since Roma is one rotten operation as it stands and they knew that from the beginning (I guess).

you guys are isolating just one of the points there, and DCU you say you don't like it at all. You don't like the entire plan? Or are you just agreeing with DDR for fun? I'm a little confused how you can dismiss an entire renovation/promotion plan

I really can't see how you guys can hate that business plan unless you want Roma to remain a small Italian team without much press outside of Italy. They want to do exactly what we've wanted. They want to restructure the Kappa deal and bring in Nike or Adidas. They want to focus on the youth academy and scouting program to establish itself cross the world. They want to build the brand and make Roma a household name across the world. Their touring plan is great for someone like me living in Canada. I've only seen Roma once live and it was when they came to Toronto to play Celtic in a friendly in 04. They would generate extra revenue by doing this as well. Their financial forecast is best case scenario so we can't judge that just yet. They wan't to make it easier to see a Roma game in Italy by teaming up with the tourism industry to offer packages that include seeing Roma. How many people from abroad who want to watch a Roma game know where and how to get tickets for a Roma game? or how many people want info on good places to watch the game around the city? Frankly everything in that report can only be good for Roma. It could even be beneficial to the city as it can generate more tourism.

I didn't see anything in there about reality TV shows though I was quickly going through it. I did see "Dine with a Roma great" which isn't a bad thing. Their trying to make Bruno Conti earn his paycheck. Besides it's not completely crazy to offer that type of availability to your fans.

Really this is all good for Roma, what specifically is bothering you guys about this plan?

you guys are isolating just one of the points there, and DCU you say you don't like it at all. You don't like the entire plan? Or are you just agreeing with DDR for fun? I'm a little confused how you can dismiss an entire renovation/promotion plan

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No, I dont like any of it. Its way to American to be successful in Italy/Globally and way way way to optimistic.

No, I dont like any of it. Its way to American to be successful in Italy/Globally and way way way to optimistic.

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Of course it's optimistic, it was a business plan meant to sell the optimism of making Roma a profitable sports business venture. You can't create a business plan to sell to people (without significant credibility and a long resume of success) without listing a few ideas on how to grow the brand. The business plan on paper is essentially an advertisement, more accurately, an infomercial. Also, this isn't an American business plan, it's an emulation of the most successful business plan in European football, EPL. Have you taken a look at all the revenue capabilities with their teams? Not only do their team stores have pretty much everything you could desire with the team's logo on it, but they have the rarely used, but good for publicity packages (things along the lines of meet some players, come to training ground, etc). These are all things that grow the image of the logo (hence bring in more revenue, which is more important with the fair play rules coming in).

This plan is not American, but global, which still may be too much for Italy (especially initially), but it needs to be done or Roma will fall further behind. If Serie A wants to continue to compete on a European level, then it needs to get with the times. EPL and Bundesliga certainly aren't feeling sorry for us.

For the record the only bit I disliked was when it got into reality shows in the broadcast section. I found that section kind of crossed a line between marketing and just trying to impose some form of American reality on the club. This isn't professional wrestiling afterall. I mean if Barcelona, Manchester United, Real, and Milan don't have reality shows why should AS Roma who has won next to nothing? Even the bit about cheerleaders. Does a football club need cheerleaders? It's not in our history or tradition and the game unlike American football is not designed for it. I just can't help but feel they got a little lost. If these guys think cheerleaders are why's keeping the stadiums empty then they got another thing coming.

For the record the only bit I disliked was when it got into reality shows in the broadcast section. I found that section kind of crossed a line between marketing and just trying to impose some form of American reality on the club. This isn't professional wrestiling afterall. I mean if Barcelona, Manchester United, Real, and Milan don't have reality shows why should AS Roma who has won next to nothing? Even the bit about cheerleaders. Does a football club need cheerleaders? It's not in our history or tradition and the game unlike American football is not designed for it. I just can't help but feel they got a little lost. If these guys think cheerleaders are why's keeping the stadiums empty then they got another thing coming.

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While I like most of the plan and agree it is optimistic, but that's what a plan is supposed to be. I wouldn't like to see the reality TV or cheerleaders on the pitch. I too am cautious they may get a little carried away in trying to whore out Roma, but at the absolute worst if something like this happened it would more than likely be a failure and it would be something we all laugh at in 10 years. On the flip side it can be a huge success and lead to more money being invested into the club. We were so close to complete bankruptcy and losing the team that I'm willing to let these guys try out some new ideas and concepts and see where they go, it can't get any worse than what that strega did to us.

I didn't see anything in there about reality TV shows though I was quickly going through it. I did see "Dine with a Roma great" which isn't a bad thing. Their trying to make Bruno Conti earn his paycheck. Besides it's not completely crazy to offer that type of availability to your fans.

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This already happens on regular basis at all Italian clubs.

Players always take part in social dinners organized by the various clubs.

Caltagirone was ranked number 258 on the 2006 Forbes billionaire list and the seventh richest person in Italy, with estimated net worth of $2.7 billion - Is that him? At least, he can inject some money for the transfers, ha?

Di Benedetto has sent an angry letter to Roma 2000 and the current management demanding to have clarification on some of the recent stances and decisions that they've been making. It seems he's not pleased with them agreeing with and signing deals for the Stadio Olimpico for next year. CONI who runs that Stadio Olimpico claims 2000 free tickets to every game, and it's rumored Di Benedetto wants that to come to an immediate end. Also as mentioned earlier Rosella Sensi took a very anti-AS Roma stance in the current battle over how money from TV rights is split.