This is a great introduction for the hobbyist writer, but most (including serious/professional authors) will likely find that they’re going to need some significant help and require additional resources to know what they’re getting themselves into and to best leverage the business side of the business.

The publishing industry has a general rule-of-thumb that every mathematical equation in a book will cut the audience in half. Is there a corollary to this that every picture included in the text will help to increase your readership?

On Sunday, the Los Angeles Times printed a story about the future of reading entitled “Book publishers see their role as gatekeepers shrink.” The article covers most of the story fairly well, but leaves out some fundamental pieces of the business …