Press Release

YES BANK and Hindu Business Line Kick Off The Livelihood Security Series

National Launch of the series in Gujarat in the presence of Cabinet Minister, Government of Gujarat, Shri Saurabh Patel

Ahmedabad, July 17, 2014:YES BANK, India’s fourth largest private sector Bank, has partnered with the Hindu Business Line, a leading Indian newspaper, to launch the Livelihood Security Series. In order to promote the theme and emphasize on the importance of Livelihood security as a key driver to foster socio-economic development of the nation, The Hindu BusinessLine and YES BANK will jointly undertake a series of knowledge initiatives, including organizing focused events across the country with local knowledge and flavour.

The National Launch of the series took place in Ahmedabad on July 17, 2014, and was inaugurated by the Chief Guest, Shri Saurabh Patel, Hon’ble Cabinet Minister, Government of Gujarat, holding the portfolios of Finance, Energy and Tourism among others. T. Nandakumar, Chairman, NDDB (former Secretary, Union Ministry of Agriculture and Ministry of Food), was the guest of honour and delivered the keynote address.

Speaking on the occasion, Mr. Rana Kapoor, MD&CEO, YES BANK said, “The Livelihood Security Series has been launched to focus on sustainable development for our 1.3 billion citizens through focused knowledge interventions across our Nation. Gujarat is truly a benchmark for inclusive & sustainable growth model, one that is widely applauded by Multi-lateral agencies, research firms, Economists and thought leaders alike. It is highly befitting then, that the learning’s from this grassroots growth model are ingrained at the National level as well.”

The Livelihood Security Series has a strong focus on sectors with huge job creation and growth potential, such as Agriculture and allied activities, including agribusiness and food processing, as well as the micro, small and medium enterprises (MSME) sector and tourism. These sectors have in the recent years generated sizeable employment opportunities and incomes for a large number of people across the country. There is also an immense untapped potential within these sectors to further create a multiplier effect on the India’s economy.

ABOUT YES BANK

YES BANK, India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.