Review on Social Media Engagement

Its not just about television or cinemas anymore; today, the consumer market has become highly digital, virtual and social. Even before a piece of news hits the newspaper a day later, it hits social media platforms instantly, in real-time. Hence, social media is a rather accelerated form of reaching people and marketing at a more micro level, but having macro after-effects.
Facebook, Instagram, Twitter these and many more social media platforms have become household names. As of 2017, nearly 1.96 billion people are actively using social media, so its no surprise then that many firms have separate digital marketing departments which focus entirely on marketing campaigns designed for social media platforms.