Exportation de l'industrie Française - 1937 Rota advert

This, rather tidy, advert comes from Exportation de l'industrie Française, an annual collection of adverts placed by would-be French exporters. Victor Simon is advertising his new Rota derailleur, and I believe that he succeeeded in exporting it to the USA, a rare achievement at the time.

Victor Simon's line of business is described as 'l'emboutissage industriel' which might translate as 'industrial stamping'.