1981 Gibson Sonex Pre-Owners Manual

Sonex-180 Deluxe, Custom and Artist

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Folder

Insert 1 - Sonex-180 Deluxe

Insert 2 - Sonex-180 Custom

Insert 3 - Sonex Artist

Gibson Sonex Pre-Owners Manual, produced in 1981. The Sonex series was launched in 1980, initially with three models: the Deluxe, Standard, and Custom, all of which were included in the 1980 Gibson catalogue; however by early 1981 the Standard was dropped, and a new model, the Artist, with built in active electronics was added.

The catalogue format of 1981, was very different to the plush, full-colour 'book' of 1980, consisting of a series of ten 8 3/4" x 4" mini-folders, each featuring one instrument segment. They were released in early summer 1981, with each dealer typically receiving 20 of each folder (complimentary); further folders were priced at $0.50 each, but dealers were advised to photocopy them as required!

Each folder had a number of single page inserts detailing one specific model. With the Standard now deleted, the Sonex folder contained three inserts: one each for the Sonex-180 Deluxe, Sonex-180 Custom and Sonex Artist. Some of the text (specifically relating to finish availability) seems to be a little out of date, with

This is (among) the first Gibson publicity material to have the new Nashville address (previously it was Lincolnwood, Illinois).