RunCore, leading supplier of high-performance solid-state drives, announces the global launch of its InVincible Solid State Disc drive. This SATA SSD solution provides for highest data security through a special button device that allows for total physical destruction with a single click.

The RunCore InVincible SSDs allow you to protect sensitive data from third party access in two ways with a single click. One method is the intelligent elimination of all your data through overwriting the entire disk with meaningless code. This overwrite-deletion method ensures that there is no way to potentially recover previous data stored to the device, effectively setting you SSD back to factory default.

A less subtle method is the physical destruction of your SSD by applying an over-current to the NAND flash memory and thereby physically destroying these. The RunCore InVincible product series is catering to embedded computer systems requiring high-speed serial switched fabric interconnects for rugged design implementation and more flexible power ranges. Delivering optimized storage options particularly in mission-critical fields such aerospace, military and general industrial applications.

With these devices your private data protection is entering an entirely new stage of security. This is especially important in an ever more mobile environment were sensitive data and information are frequently being carried along, making it a potential risk to being used by unauthorized 3rd parties. With the RunCore InVincible you now have a highly advanced data protection solution for most demanding professional usage which is also suited for the private sector where data security is becoming an ever more important concern.

smoke was faked, Plus if you look clearly at the picture where it shows the NAND flash modules for the SSD, you can clearly see that its actually been photoshopped really badly.

the memory chips are supposed to have some sort of writing on them, but it all looks very smudged. Either way.... neither the smoke in the video or the pic with the 'fried NAND flash look natural.

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I disagree about the smoke saw it full screen in 1080 looks pretty damn real to me , as for the burning chips i am not 100% sure , i can see how it could be photoshop but yet again i know what burned electronic parts can look like (done a few electronics repair in my youth)

IMO that is how to do it overvolt the ICs without the PSU OVP/short protection kicking in. Takes a decent size cap and a will to kill something. I want one of these, it is pretty cool. Yea burn electronic devices usually blow, like the plastic of the IC will break off and you will see metallic on the inside of some portion of it. It will also leave some yellow on the PCB as the flux is melted.

........Why would yo call something invincible when you show it getting blown up?

This will be great for all the soldiers on the battlefield so when they just want to stop and play some BF3 and not have to worry about the -45C_95C+ temps and when the General finds out, they can just self destruct the SSD so their is now proof of them playing a game.

Who cares if the smoke was fake and the image was photoshopped, it is for marketing purposes. The important thing is that the chips are actually fried when you push the button, and I'm sure they are. If I ever have to use this, I don't care if it smokes or what the chips look like, I only care that the chips are fried.

Wow the fail is strong on this one, I mean it can actually work _almost_ as advertised and "destroy" the NANDs but it will not warp the PCB white (component guide) lines, nor open small cracks and holes on the remaining components. The smoke "addition" was also quite badly done, but the host got so scary from it that her voice had to be "dubbed"

Nonsense, this is. Darik's Boot And Nuke with that erase method developed by the US Department of Defense should be good enough. And more practical too, if the drive is for example going to sit in a charity pc (your data is gone, but the drive still works and can be reused). And if you are going to keep a working HDD/SDD for yourself then there is no point in physical destruction.

The DOD method lol. it really isn't very practical or really that dependable or else we would never drill holes in our hard drives, they just say you can do their method, and they know you wont go any further than it. IMO physical destruction is the only way. Also this method I am pretty sure is the only way to do it if you don't have a proper drill, and you don't have time which I am guessing is the reason.