There are millions of ways you can optimize your eCommerce website for maximum conversion – right from highly technical SEO strategies to product feed optimization to attractive design and user-friendly website features. However, discussing those millions of ways will take quite a bit of time – that … [Read more...]

In the age of minimalist designs, home page carousels – better known as rotating banners – are frequently used. However, the jury is still out whether it’s effective for improving user experience or it does nothing but distract users and hamper the conversion goals. We, at Kaushalam, believe that if … [Read more...]

It's a common fear that redesigning of a website can kill your fabulous SEO rankings that you have built by toiling after it for years. That's not true. If your website is outdated but has outstanding SEO rankings, go ahead and redesign it; you won't lose your rankings if you follow the steps … [Read more...]

All the joy of successful launch of a website can be easily marred by a small typo, broken image or a 404 error. Did you just cringe for finding "from" instead of "form" on your website? Don't worry; it happens sometimes. However, that doesn't mean that you can be laid back about these errors. What … [Read more...]

When there are several types of gadgets popular in the market, you never know which gadget the user will use to visit your website. So it's better to create a responsive website to cater a wide audience base without worrying about the kind of device they are using. For a successful and effective … [Read more...]

Of course multiple sales channels mean higher sales and profits. However, if these sales channels aren't handled properly, they would also mean chaos and inefficiency. The best way to handle all your sales channels smoothly and skillfully is through a multi-channel eCommerce solution. There are … [Read more...]

Selection of a proper hosting platform is as important as the creation of an eCommerce website. If the former is not chosen properly, you will lose your customers initially, and then business if it isn't solved immediately. However, you can't go wrong if you consider the following factors while … [Read more...]

For your online website, you have several options: you can either host it on popular platforms like Yahoo!, Amazon and eBay, or you can have your independent website or a store. If you are opting for the latter, you need to find a hosting platform on your own. So the next question arises is how to … [Read more...]