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Looks like Kakadu Plum is leading the charge for the 'oz superfood' prize.

As the Chronical says:

LOOK forward to a year of native Australian superfoods, high-fat diets, and new yoga trends.

These new food and fitness trends are on the rise in 2018 according to dietitian and founder of The Australian Superfood Co Hayley Blieden.

"Over the last decade consumers have become more educated and interested in the health implications of what they do, think and eat," she said.

"As the science changes, so to do the food trends. In 2018 our diets will continue to transform, from the 2017 food trends, of low sugar diets and imported superfoods to the high fat, Keto diet and local, sustainable superfoods.

I found this Courier Mail article interesting as it repeats what the bushfoods/native foods industry went through years ago - 'How do w brand ourselves?'

Can't give a link as it's sub only: here's the gist:

Are Australia’s exporters failing in Asia because of a lack of a good advertising slogan? When ad agency M&C Saatchi came up with their 100% Pure campaign for the New Zealand tourism industry almost two decades ago, it set the bar for how a small country could successfully brand itself in international markets.

The result has not only been a boon for the country’s tourism sector but also for the dairy and fresh produce industry, particularly in Asia where food safety is highly valued.

For many in Australia, New Zealand’s achievements with 100% Pure make our own attempts at branding look lame.