As people will gain awareness of your product, you will get some sales. This is confirmation that the audience is interested in your product.

Invest a little more time and create a larger and bigger product. Start the cycle again, and see if there’s interest.

Eventually, you will get enough confirmation that the demand is there that you can give yourself the “greenlight” to create a full-fledge course or membership site.

And once you do, you’ll see the sales roll on in, and your revenue increase dramatically. (And remember, this is recurring revenue that requires no time investment on your part, because you’ve already done the hard work!)

Gauging The Audience’s Interest

You need to get the word out about your digital product – even while it’s in the creation stage.

Exposure will not only help you gauge demand, but it will also get your target audience excited that your course or product is on the way.

Obviously, they need to know what it’s all about – all the ways it will benefit them and the problems it will solve.

It’s also a good idea to give them a little preview of the finished product.

For example, share the introduction to the course or the first unit/lesson.

You’ll get a little breathing room to accumulate sales and to get your product finished.

To gauge the audience’s interest, start with your email list.

Let them know what you’re working on and ask for their feedback. What do they think about the topic? How do they feel about the concept you have in mind? Would they buy?

Pro tip:

Send a pre-sale link to anyone that says YES to the last question.

This means that you’ll start earning revenue before the final product is out.

This is also a great way to commit your time to actually finishing this project — people paid for it and now you need to deliver.

Get Your Promotion On

Once your digital product (no matter the state of “readiness” or testing you’re at) is ready for sale, it’s time to go public.

Choose a few of your blog posts (relevant to your product) that have already been published and add links to your sales page.

Put a link to your sales page in your social media posts, as well. Make sure to link to the sales page everywhere – on your website, social media covers, etc. Don’t waste an opportunity to promote your product!.

Make your social media headers/covers all about your digital product during the time you’re launching.

Write new blog posts that highlight the way your product solves problems and offers solutions.

Don’t Stop Too Soon

You need to keep up your marketing efforts longer than you think.

During this time, consistently send emails that send your subscribers to your blog posts, social media and your sales page.

Get people excited about your digital course and what they’ll gain.

Rinse and Repeat

Keep testing the market and audience demand, gradually growing your product. That’s show to sell a digital product and KNOW that it will sell.

Go from offering an outline to the first chapter to the second chapter to the complete course to a mastermind group to a monthly subscription membership site.

The possibilities are endless – and so will your revenue potential.

Final Thoughts

If you wait until your digital product is completed before you launch it, market it and sell it, you’ve waited too long.

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.