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Location Reviews - FAQ

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Need help setting up and managing Location Reviews? We’ve got the answers to some of the most commonly asked questions here.

How can I collect Location Reviews?

Once you’re done setting up your business’s locations, you can start inviting your customers to leave a review using any of our invitation services.

How can I compare the performances of my locations?

Our analytics dashboards can help you understand how each location is performing. In your Trustpilot Business account, navigate to Analytics > Analysis and filter by location. To get an overview of all of your locations, go to Analytics > Analysis> Location comparison.

I own a webshop that operates in multiple locations. Can I still set up Location Reviews?

Nope. Locations can only be set up for physical stores where transactions take place.

How will Location Reviews affect my TrustScore?

Each location has an individual TrustScore based only on reviews for that location. You’ll also still have a global TrustScore for your entire business, based on reviews from all your locations combined.

Can I filter reviews by location?

Yes. In your Trustpilot Business account, go to Reviews > Service reviews. Here, you can choose to filter reviews by any of your locations in the drop-down menu.

When a location is deleted, what happens to its reviews?

Reviews that are attached to a deleted location will not be deleted. These remain visible on your business’s main profile page.

Where is the best place to display location reviews on my website?

Show your company's overall TrustScore on your homepage, and display location TrustScores in other places like your website's header and footer. This ensures that your visitors see the most relevant scores throughout their entire user journey on your website.

What are the SEO benefits of adding Location Reviews?

Like your main Trustpilot profile page, each location profile page is eligible to receive rich snippet stars. This can help your locations stand out in search engine result pages (SERPs).

To check if you are getting rich snippets, enter “[Your Company Name] [Location] Reviews” into Google search.

Note: Whether rich snippets appear or not is entirely at Google's discretion. Even if you've satisfied all of their guidelines, Google still decides if they display rich snippets in SERPs. To increase the chance that you'll receive rich snippets, follow our SEO guidelines.

I have reviews on my business’s main profile page that are for locations I haven’t set up yet. Once I set up the location, can I move those reviews over?

Unfortunately it’s not possible to move reviews to a specific location if they were originally posted on your business’s main profile page. But you can start collecting reviews for each location using our invitation services.