In 60’s and 70’s there was a breakout of celebrities like movie or music stars in automobile, fashion or quality drink marketing industries. On TV, radio, newspapers and magazines; celebrities depended on their own choices to become the face of a brand or product. People were trying to imitate celebrities by buying and using the same products associated with them. Today, in the showcase, this phenomenon still continues. But still authenticity is the missing ingredient. Today, the influencer concept is transformed by internet and social media to a highly complex and interactive form. Nowadays, everybody can be heard, influence others and becomeContinue reading...