Louis Vuitton has released a new fashion film, featuring a red and white hot air balloon, the model Arizona Muse and the Louvre Museum in Paris.The film, which will air as an advertisement, has been created by Inez van Lamsweerde and Vinoodh Matadin.Set to music by the composer John Murphy, the film sees Muse chased through the Louvre by a man. Using a key hung on a necklace around her neck, she opens a Louis Vuitton trunk and extracts a white envelope from within. Muse then escapes her pursuer in a striped hot air balloon.The film, which will be shown on television and in cinemas marks the growing importance of fashion film, a phenomenon that Disegno has previously looked at here.Although the film features a Louis Vuitton Speedy handbag, the intention of "L'invitation au Voyage" seems less to promote a specific product, and more to promote the brand itself, with the imagery of a hot air balloon a clear reference to the brand's origins as a manufacturer of luggage.