What is the shop doing, or not doing and how can we, the women, hope to see change?

Everyday more and more women are climbing onto bicycles. It’s our time. We’re here and we’re ready to ride. Are bike shops ready for us? What’s your experience? Do you have ideas on how bike shops can be better?

Do you have a story to share?

Let it rip.

I’ve been contacted over the past few months by several large companies (a shop included) to help them figure out how to better serve us. I’m excited, energized and enthusiastic about it – and I have commitments from them that they will be willing to take risks, trust me, and do what it takes to truly make a shift-change.

What do they need to hear?

Today I’m asking specifically about bike shops but I promise later to also address the question of the larger industry. We’re making strides, to be sure, but we’ve got a long way to go.