The 50 numbers to know about social media in 2018

Each year, we publish a summary of social network statistics. Facebook, Instagram, Snapchat, Twitter, LinkedIn … this article allows to visualize the forces involved and the dynamics of social networks.

For the first year, more than one in two inhabitants access the Internet (46% in 2016). The share of users of social networks is up sharply and stands at 40%, against 31% last year. More than 9 users of social networks out of 10 access it from a mobile (2.78 billion out of 3.03 billion).

The top 10 social networks in 2018

Last year, Facebook dominated its competitors. It is clear that the gaps are even greater today. The social network has conquered 284 million additional monthly active users. Facebook attracts more than 2 billion users a month. In comparison, Twitter welcomes a total of 330 million users per month. Instagram even passed in front of Qzone.

Facebook – 2.072 billion monthly active users

YouTube * – 1.5 billion

Instagram – 800 million

Qzone – 638 million

Twitter – 330 million

Sina Weibo – 313 million

Baidu Tieba * – 300 million

Pinterest – 200 million

Snapchat * – 178 million

LinkedIn – 115 million

* We have integrated YouTube to social networks because of social features implemented this year. Baidu Tieba’s statistics may be out of date, they have not been updated this year. Snapchat reports 178 million users a day. For LinkedIn, this is an estimate based on the last known number of registrants and the share of assets previously disclosed.

The top 5 messaging apps in 2018

We have deliberately separated email applications from social networks. We are once again witnessing the hegemony of the Facebook ecosystem.

MAU: 800 millionDAU: 500 millionInstagram Stories: 300 Million People Every DayNumber of advertisers: 2 million (6 million on Facebook)

Social networks in detail: SnapchatDAU: 178 millionDAU in Europe: 57 millionDAU in France: 8 million, 75% of users are adultsCoverage: 70% of 13-34 year olds in USA, France, UK, AustraliaFrequency: DAU accesses Snapchat 25 times a day and sends 20 snapsTime spent: a user spends 30 minutes a day on Snapchat

Social networks in detail: TwitterMAU: 300 millionH / F distribution in France: 50/50Age of users in France: 49% are between 25 and 49 years oldCSP in France: 34% are CSP + (vs. 29% of Internet users)

Social Networks in Detail: LinkedInMembers (registered): 500 millionMAU (users): 23% of registered, or about 115 millionMembers in France: 14 millionMAU in France: 3.2 million (if the proportion is similar)

Social networks in detail: YouTubeMAU: 1.5 billionMAU in France: 37 million after MédiamétrieFrequency: 80% of French people aged 16-24 go there every dayMobile: users spend more than an hour a day on mobileAge: 80% of users are over 25Consumption: 1 billion hours of video are viewed each day