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Purplebricks is subject of yet another complaint to ad watchdog

Controversial hybrid agency Purplebricks has been the subject of yet another complaint to the Advertising Standards Authority.

An unnamed complainant filed a complaint to the ASA about the ‘What’s included in our fixed fee?’ section of Purplebricks’ website.

According to the ASA “a complainant objected that the website did not make clear that if you use the ‘pay later’ option, you will have to pay an admin fee of £360 if you choose not to use the recommended conveyancing service.”

The authority contacted the agency which agreed to make the admin fee issue clear on its website – and on that basis, the ASA says it informally resolved the issue.

This was, of course, just the latest of many complaints about Purplebricks to the ASA.

Most notably in October a complaint made by a defunct trade group was upheld, obliging Purplebricks to change wording in two specific advertisements used on TV, in the cinema and online.

However, Purplebricks has not lost every complaint judgement made by the ASA.

Also in October, Purplebricks proved victorious in a separate ASA judgement – in response to a complaint made by outspoken Cornish estate agent Chris Wood amongst others.

In the decision at that time the ASA effectively dismissed complaints about the ‘localness’ and expertise of Purplebricks’ Local Property Experts.