On vacation a few years ago, the Anabtawis lost their luggage containing clothes, electronics and other personal valuables. They spent weeks sorting out what was missing with their insurance provider. At that moment, they wished they had convenient access to a secure repository of images and records of the stuff they lost and cared for. It was those initial frustrations that led Sari and Mac to launch Snupps. They coined the name which stood for Serial Number Universal Protection Protocol System, from an initial vision of tagging and flagging lost and stolen items.

That vision soon evolved from a private visual organizer to a social platform, connecting people around the stuff they own and love. As collectors, both Sari and Mac wanted the connectivity around their collections to be seamless – whether privately with close friends, or publicly with like-minded people around the world. Today, they use Snupps to keep track of their stuff and connect with others around the things they love – from sneakers and streetwear, to watches and art.