Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.

This panel brings together customers from across industries who are using social data to demonstrate value against hard business metrics, enrich customer understanding and audience segmentation and optimise marketing efforts.

Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital-transformation initiatives for the company.

Access new baseline analytics reports and view Standard Audience Accumulation metrics for digital readership that comply with the MPA Tablet Metrics guidelines. View new reports that deliver standard visibility into total readers, total sessions, total time spent per reader, and average sessions per reader - along with the ability to set accumulation settings across standard metrics. In addition, navigate baseline analytics dashboards more easily in the DPS Dashboard with a revamped, improved user interface. Gain access to analytics and export report data, including app launches, folio downloads, and content/interactivity performance - all more rapidly with the redesigned UI.

Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.

The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential
Presenters:
iConText: Timofey Putintsev, Business Development Director

In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

Is marketing is BS? You might be surprised at what some of us think of all the marketing ads and messages we see out in the world. Join our debate http://bit.ly/MetricsNotMyths. #MetricsNotMyths @AdobeMktgCloud

Learn how to analyze, benchmark, and improve the results of games built with Flash technology. Hear Mike Hawkyard from 4T2 Multimedia explain how game design and tracking procedures can be combined to produce enhanced commercial results for global brands.

CDE worked with Universal Mind and the Center for Assessment to create a data visualization solution that gives people an innovative tool to analyze student-progress metrics and turn statistics into actionable information. SchoolVIEW was created using Adobe Flex, AIR, and Creative Suite 4 Design Premium.