How to Track Bing Ads Conversions

Bing Ads is a very good source of traffic to get leads and sales. It is used by a lot of marketers and they are getting very good results. If you are not using Bing Ads as a traffic source, I recommend you start using it right away 🙂

What I see is that most marketers do not use Bing's tracking and they rely on third party tracking softwares or they don't even track their campaigns, they rely on just the clicks they get on the keywords. This is obviously not recommended at all. You should always be tracking your campaigns to see where you are leaking money and where you are doing well.

This is a sample of a campaign I am currently running on Bing, without optimization

I get a lower CPA (Cost Per Action) compared to other sources in the same niche like Facebook where I get a CPA of around $6-7.

So how do you setup conversion tracking on Bing?

The 2 steps are very simple

Generate a tracking code or goal

Paste the tracking code in the thank you page

First you need to go to Shared Library. It is below Campaigns in the left pane or click on that to go directly