L'Oréal unveils new wearable to measure pH levels

Article views

Internationally renowned beauty company L'Oréal has unveiled its wearable prototype and a companion app that detects the users skin pH levels using advanced technology, named My Skin Track pH.

My Skin Track pH was developed in collaboration with its skincare brand La Roche-Posay in aim to develop skincare products tailored to the wearer's skin type/levels to bridge the gap between skin pH levels and common skin concerns.

To use the wearable, described as "a small, thin, flexible sensor" by the company, the user will need to place it on their forearm for about 15 minutes. Then, using advanced algorithms the app reads the pH levels on the sensor to assess the skin health and offer customized La Roche-Posay product recommendations for skincare and balance pH.

According to L'Oréal, "when pH balance is compromised, whether through environmental factors and underlying conditions, it can trigger inflammatory responses". As a result, pH imbalance can cause various skin conditions such as eczema or atopic dermatitis.

"Millions of Americans suffer from these conditions; according to the National Eczema Association, 1 in 10 Americans (31.6 million) have some form of eczema," the company said.

The launch and price of the product has not been disclosed, however the company stated that it will initially be rolled out to US consumers later this year with plans to "amass new research and ultimately launch a direct-to-consumer product".

Guive Balooch, global VP of the L'Oréal Technology Incubator, a division of L'Oréal's Research & Innovation, said: "The scientific and medical communities have long known the link between skin pH levels and common skin concerns that millions of people experience every day.

"Our goal is to use this advanced technology to empower consumers with meaningful information about their skin, so that they can find the products that are right for their individual needs. At L'Oréal, we know that health is the future of beauty and we are committed to leveraging technology to bring powerful insights and solutions to our consumers," Balooch added.

Download your free copy of DATAx Guide to AI in Marketing

Read about the latest AI, machine learning and big data applications, solutions and trends transforming the global marketing industry in this exclusive ebook from the DATAx team.