Volvo Polestar GTE 24H Le Mans by Won Choi

Volvo wears its performance division Polestar's signature color Rebel Blue to win the famous 24 Hours of Le Mans. Volvo uses Polestar to develop an electrified sports car to add excitement to its brand. Entering the GTE class, both road and racing versions are explored while taking advantage of next generation technology to enhance safety and performance.Objective: Promote Volvo's performance brand Polestar through the global stage of 24 Hours of Le Mans and offer excitement to the brand; develope reliable new electric battery for cleaner energy and enhance vehicle safety.Target: Anyone looking for a fresh, alternative performance brand; people interested in both the thrill of performance and sustainable future, fans of 24 Hours of Le Mans.

Designer: Won Choi
College for Creative Studies, Detroit
Project sponsored by Michelin