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Monday, 4 January 2016

4G promotion will boost advertising sector 15% in 2016

Good Morning,

Higher spending by telecom companies to promote their 4G
services is expected to boost the advertising industry by 10-15 percent in
2016, according to Deloitte India.

"The ongoing launch of high-speed 4G data services
is set to become the next battleground for telecom firms. The industry is
expecting operators like Airtel , Vodafone and the soon-to-be-launched Reliance
Jio to spend millions of dollars on advertising over the next few months to
grab market share," Deloitte India's Ashesh Jani told PTI.