“As the technology leader in
producing precise DCI compliant colors, superior contrast ratios and the light
output necessary to illuminate the largest auditoriums, the Academy of Motion
Picture Arts and Sciences is proud to recognize DLP Cinema for this
achievement,” said Richard Edlund, Academy Governor and chair of the Scientific
and Technical Awards Committee. “Texas Instruments, DLP Cinema has redefined the
movie going experience with an incredible picture.”

“For the first time in the over
100 year-old cinema history, filmmakers and audiences around the world are
ensured they will see colors the way the moviemaker intended every showing when
enjoying a movie or content projected with DLP Cinema technology,” said Nancy
Fares, business manager for Texas Instruments, DLP Cinema Products.

The technology awarded the 2009
Academy Scientific and Engineering Award for achievement in Color Accuracy is
exclusive to DLP Cinema products; however, Texas Instruments works with the
world’s leading manufacturers to deliver top-quality and related technology to a
variety of front projectors, pico projectors, HDTV models and more. The highly
reliable and full-color imagery in all DLP products is achieved by the fast
switching speed of the mirrors on the DLP Chip.

“Leveraging the Cinema technology
offers our customers the ability to manufacturer world class projectors for
home, business and classroom use with high reliability and superb color
accuracy,” said Roger Carver, business manager for Texas Instruments, DLP
Products.

The DLP Cinema solution provides
the capability to light up theatre screens as big as 100 feet and 3D screens as
big as 75 feet, which has been a challenge for competing technologies. As the
technology provider offering solutions with low operating costs, DLP Cinema
remains dedicated to providing the cinema industry with the widest variety of
technology offerings to fit their growing needs.

DLP Cinema projection technology
is installed in over 17,000 screens worldwide. Today there are nearly 10,000
worldwide screens that offer DLP Cinema digital 3D technology which uses every
pixel array in the frame for the brightest picture unlike other technologies in
the industry. Since last year’s introduction, IMAX® digital projection systems powered by
DLP Cinema have reached a total of 155 locations worldwide.

About DLP Cinema® Products:Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP.DLP Cinema® Products Directory page