"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!"

Chris Brogan, President, Human Business Works

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script.

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute.

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know.

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book.

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).”

Using the fable approach to change, Kotter strikes a chord that resonates quickly and easily with the reader.

The idea that a penguin colony's iceberg is melting away gives rise to widespread fear and panic to penguins everywhere...where do the penguins go? They have lived their entire lives in one place and this is all they know. They feel trapped...until a seagull shows them the way out. (You'll have to read the book to understand).

Change is everywhere; happening all the time to you and me. While it's natural to resist change, the penguins in this story finally realize there are other icebergs they can move to and eventually live on.

What "iceberg" are you resting on? Is it melting? If so, what are you going to do?

Lately I’ve been taking a book with me on my evening walks. Since I just picked up Seth Godin's new book, "Small is the New Big," I took it with me on my walk tonight.

My neighborhood is small and friendly.

While walking, I approached an elderly lady who asked me, “What are you reading?”
“Oh, ‘Small is the New Big.’
She asked, “What kind of book is that?”
“Well,” I said, “it’s a book about many things, primarily neat business ideas.”
“Are you a business man?” she asked.
“No, no...I’m a documentary filmmaker. I make films for businesses so I enjoy reading business books.”
“Oh, I see,” she said. “Well, best of luck to you.”
We then parted ways.

On my return walk home, we bumped into each other again. She quickly came up to me and said, “Can I ask you a question?”
“Of course,” I said.
“What do you think of George Bush?”
“Hmmm....I can’t wait for ‘08, then he can go back to Texas to mountain bike,” I responded.
“He has done such great damage to our country, don’t you think?”
“Yes,” I said, “He has.”
She asked if I voted in the Lieberman-Lemont race.
“No. I’m a registered Independent. I sick of both parties,” I said. “I won’t support either party anymore.”

She squinted her eyes, furled her eyebrows, made a funny look, then said to me, “You’re brilliant!”
She put her right hand to her mouth, blew me a kiss, and said good-bye.