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The Social Museum & Social Tourism project

Basic description

The SmartCommunitiesTech and SMST project goals are focused in the development of scalable and replicable ICT solutions for smart tourism and museums, which generate a significant improvement in citizensâ€™ quality of life, create an enabling environment for citizens and help accelerate the market uptake of smart city solutions. SMSTâ€™s integrated systems facilitate Smart Tourism activities and provide specialised functionalities designed to offer services for the Smart Communities, by using open standards and protocols, making data accessible, and adapting existing solutions to the needs.

The project will also provide tools for publishing information that will be produced and exploited according to the emerging best practices of Open Data.

Focus area

Expected contribution

The Social Museum & Social Tourism (SMST) project develops functionalities and services that allow to live a social cultural experience when visiting a city, including an integrated, operational, cloud-based platform for social museums that will integrate basic social application services (in conjunction with existing social networks) oriented towards the exploitation of cultural heritage and cultural tourism resources. These services and functionalities will be of great interest to both the providers of cultural heritage experiences (hotels, tourist agencies, editors and other businesses) and the municipal, provincial and regional administrative bodies.

The setting for the project takes into account new technologies that tear down the traditional confines of physical museums, that offer tailored and customized services for each individual, and implement a new generation of intelligent, efficient and eco-sustainable environments for tourism. The emerging technologies that are redefining the smart community scenario will be implemented and adapted for the tourism world in order to allow a greater user interaction and involvement. These implementations will make museum environments and museum contents more aware and interactive by means of new wireless communications protocols for the Internet of Things, recognition of images captured by the visitorsâ€™ mobile devices; have a better understanding of the visitors and what they want by using computer vision solutions for real time people re- identification and behaviour analysis; exploit the usersâ€™ interest and behavior and provide suggestions and personalized multimedia content (text, video, images, etc.) through social profiling solutions including semantic profiles and social networks and advanced augmented reality solutions.

Furthermore, the SMST project sees the development and implementation of installations in the 3 principal Italian cities of art: Venice, Florence and Rome. These demonstrators are aimed to break the traditional boundaries of physical museums and to provide advanced tourism services using the concept of the Social Museum and Smart Tourism. The pilotsâ€™ taking place in Italyâ€™s unique cultural patrimony will offer rich and visible experiences, and will generate points of reference, at national and international level, that can help to ensure the reusability of solutions and lead to the development of new economies.

The SMST project combines elements of cultural tourism with those of emerging Smart Communities, so it is well align to EIPâ€™s Strategic Implementation Plan areas regarding the cities and citizens involvement: Citizen Focus, Integrated Infrastructures across Energy, ICT, and Transport, and Open Data Governance. It also has subjects in common with the Operational Implementation Planâ€™s potential actions concerning tools for Community Insight and Engagement, assuring the City visualisation, communication and engagement.

Contribution to the EIP

Engagement
The SmartCommunitiesTech and SMST project goals are focused in the development of scalable and replicable ICT solutions for smart tourism and museums, which generate a significant improvement in citizensâ€™ quality of life, create an enabling environment for citizens and help accelerate the market uptake of smart city solutions. SMSTâ€™s integrated systems facilitate Smart Tourism activities and provide specialised functionalities designed to offer services for the Smart Communities, by using open standards and protocols, making data accessible, and adapting existing solutions to the needs.
The project will also provide tools for publishing information that will be produced and exploited according to the emerging best practices of Open Data.
The pilotsâ€™ data, experiences, best practices and policy recommendations will be shared during the dissemination activities, taking advantage of the opportunities generated by the SmartCommunitiesTech cluster at an international level.

Inclusiveness and Partnership
The SmartCommunitiesTech cluster is coordinated by Torino Wireless, ASTER & LEPIDA, Green & HighTech District Foundation of Monza Brianza, DHITECH â€“ High Tech Technological District, SIIT â€“ Integrated Intelligent Systemsâ€™ Technological District, Trento RISE, VEGA - VEnice GAteway for Science and Technology, DiTBeCS â€“ Tuscan District for Cultural Heritage and Sustainable Cities, and Filas. It collects an interdisciplinary group of Italian companies (large companies, SMEs), universities, research centers and policy decision makers, that gather expertise in a wide variety of industries including the ones addressed by the EIP: Mobility, Energy & ICT applied to vertical markets: health, tourism (the SMST consortium), wellbeing, government, training & education. The cluster has the support & endorsement of different Italian cities that have expressed their interest and given their availability to host pilots, participate in the demonstrations activities, and assess resultsâ€™ transferability.

Is the commitment potentially open to additional partners and if so, in which priority area (please tick the relevant options)?

Delivery

The SMST project has a deployment period of 36 months including the development of 3 demonstrators in 3 different Italian art cities (Venice, Florence and Rome) that endorsed the project given its alignment with their Smart City Planâ€™s strategies. The pilots will be available during a period of 10 months in which it is expected to test and evaluate the results of the project in terms of operativity and use of the platform for social museums.
Furthermore, the project is co-funded by the Italian Ministry of Research and Education (MIUR) and the companies and research centres involved, assuring the economic sustainability of the project.

Results expected in

2016 and beyond To develop an integrated, operational, cloud-based platform for social museums that integrate social and application services oriented to exploit cultural heritage resources and cultural tourism.