By rights Imus will lose his job -- permanently -- and the media as a whole must stop him from being employed in the media for life. It's not enough for CBS to have his head -- competitors must also pledge not to hire him.

What is most depressing is that the advertisers are not acting on human values. Some have dropped out, but they are "still evaluating the situation" -- which is not a definitive enough reaction. Let's be clear: it is critical that ALL ADVERTISERS PULL OUT.