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JNLR 2015Q4 Dublin Listenership

In Dublin listenership to overall radio listenership dipped marginally from 81% to 80%. Still the most listened to station in the capital is RTE1 commanding a 30% reach up 9% on the year or 27,000 listeners. You can see for the table at the bottom that they occupy the top five most listened to station in the capital and four of them have added numbers over the year. Book on book they also did well managing a 3% increase in the quarter. Their nearest rival for the top slot is FM104 some 126,000 listeners away.

FM104 managed to stay unchanged year on year but did lose some traction in the last quarter landing at 186,000 or 18% reach. Although the second most listened to station in Dublin, they are still 126,000 away from RTE1 at this point. Their nearest rival for second is Newtalk (165,000) are 21,000 behind FM104 but at one point that gap had narrowed to only 10,000 listeners.

The 2015Q4 book hasn’t been kind to nine of the thirteen stations in Dublin with their listenership falling over the three months but half of them showed gains over the year.

In the positive territory there were Sunshine who added a stellar 30% to its audience over the year, Spin also gained 5%, Nova 5% and TodayFM 2% – the rest being fallers (those not mentioned thus far).

Q102 had bad books from both perspectives dropping 25% year on year and a hefty 18% book on book. 2FM also fell in the capital by 8% adding to their problems outside the Pale. 98FM dropped 6% but stayed this side of a hundred at 103,000 listeners. 4FM dropped 5% year on year but the last quarter there has been somewhat of a resurgence where they added 9% on to their book on book.

Table: Dublin Reach

Year On Year

Book on Book

15Q4

14Q4

+/-

+/-

Ch

15Q3

+/-

+/-

Ch

Any Radio

823

80%

826

81%

-3

-1%

0%

829

81%

-6

-1%

-1%

Any National

491

48%

477

47%

14

1%

3%

494

48%

-3

0%

-1%

RTE Radio 1

312

30%

285

28%

27

2%

9%

302

30%

10

0%

3%

FM 104

186

18%

187

18%

-1

0%

-1%

194

19%

-8

-1%

-4%

Newstalk

165

16%

170

17%

-5

-1%

-3%

170

17%

-5

-1%

-3%

Spin 1038

149

14%

142

14%

7

0%

5%

147

14%

2

0%

1%

98FM

103

10%

110

9%

-7

1%

-6%

106

10%

-3

0%

-3%

Today FM

90

9%

88

9%

2

0%

2%

94

9%

-4

0%

-4%

Q102

73

7%

97

10%

-24

-3%

-25%

89

9%

-16

-2%

-18%

RTE 2FM

69

7%

75

7%

-6

0%

-8%

74

7%

-5

0%

-7%

Radio Nova 100FM*

58

6%

55

5%

3

1%

5%

62

6%

-4

0%

-6%

RTE Lyric FM

56

5%

56

6%

0

-1%

0%

55

5%

1

0%

2%

Sunshine 106.8

56

5%

43

4%

13

1%

30%

57

6%

-1

-1%

-2%

Classic Hits 4FM

36

3%

38

4%

-2

-1%

-5%

33

3%

3

0%

9%

Phantom 105.2FM

19

2%

20

2%

-1

0%

-5%

20

2%

-1

0%

-5%

*Nova have 77,000 listeners in their franchise – Dublin city, county and commuter belt.

Graphic: Dublin Reach

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Table: Dublin Shares

Year On Year

Book on Book

15Q4

14Q4

+/-

15Q3

+/-

RTE Radio 1

35.0%

32.3%

2.7%

34.0%

1.0%

FM104

10.9%

11.7%

-0.8%

11.0%

-0.1%

Newstalk

10.3%

10.5%

-0.2%

10.4%

-0.1%

Spin 1038

6.9%

7.0%

-0.1%

7.0%

-0.1%

Dublin’s 98FM

6.2%

6.4%

-0.2%

6.2%

0.0%

Today FM

5.6%

5.9%

-0.3%

5.9%

-0.3%

Q102

5.5%

6.5%

-1.0%

6.1%

-0.6%

Sunshine 106.8

4.3%

3.3%

1.0%

4.4%

-0.1%

RTE 2FM

4.1%

4.9%

-0.8%

4.1%

0.0%

Nova 100FM

3.8%

3.4%

0.4%

3.8%

0.0%

RTE Lyric FM

3.2%

3.3%

-0.1%

3.1%

0.1%

Classic Hits 4FM

2.5%

2.5%

0.0%

2.3%

0.2%

TXFM

0.7%

1.3%

-0.6%

0.8%

-0.1%

You can see that since around the end of 2012, Newstalk has managed to retain more and more listeners throughout the day and the graphic above shows how they have grabbed market share in each survey up to the end of last year where it has now flattened out.

RTE1 is taken out of the graphic, but is in the table. They made big inroads into the Dublin market over the year with a increase in share of 2.7% out stripping their share growth nationally of 1.6%.

Below is the Top 20 for Dublin – as you can see the top seven slots are taken up by RTE1.

Table: Dublin Top 20

Station

Day

Programme

Time

15Q4

14Q4

+/-

Ch%

RTE1

Daily

Morning Ireland

07.00-09.00

169

164

5

3%

RTE1

Sat

Marian Finucane

11.00-13.00

169

169

0

0%

RTE1

Sun

Marian Finucane

11.00-13.00

147

164

-17

-10%

RTE1

Daily

Sean O’Rourke

10.00-12.00

146

131

15

11%

RTE1

Daily

Ryan Tubridy

09.00-10.00

125

120

5

4%

RTE1

Daily

Liveline

13.45-15.00

125

120

5

4%

RTE1

Daily

News At One

13.00-13.45

124

106

18

17%

RTE1

Sat

The Business

10.00-11.00

123

116

7

6%

RTE1

Sat

Playback

09.00-10.00

114

92

22

24%

RTE1

Sun

Miriam O’Callaghan

10.00-11.00

112

94

18

19%

RTE1

Sun

This Week

13.00-14.00

111

93

18

19%

RTE1

Sat

Claire Byrne

13.00-14.00

109

95

14

15%

RTE1

Daily

Ronan Collins

12.00-13.00

96

93

3

3%

RTE1

Daily

Drivetime

16.30-19.00

91

80

11

14%

FM104

Sat

Best of Strawberry

09.00-12.00

89

55

34

62%

FM104

Daily

The 10-3 Show

10.00-15.00

87

88

-1

-1%

SpinFM

Daily

Steve K

14.45-18.45

86

87

-1

-1%

RTE1

Sun

Sunday Miscellany

09.00-10.00

82

62

20

32%

FM104

Daily

Strawberry Alarm

06.00-10.00

82

86

-4

-5%

Newstalk

Daily

Breakfast

07.00-10.00

81

80

1

1%

RTE1

Sat

Sport

14.00-18.00

78

69

9

13%

RTE1

Daily

Ray D’Arcy

15.00-16.30

72

66

6

9%

RTE1

Sat

Countrywide

08.00-09.00

72

65

7

11%

FM104

Daily

The Jam

15.00-19.00

67

76

-9

-12%

FM104

Sat

All Request Saturday

12.00-15.00

64

63

1

2%

RTE1

Sun

Sunday Sport

14.00-18.00

63

70

-7

-10%

RTE1

Sun

World Report

08.00-09.00

60

45

15

33%

SpinFM

Sat

SpinFM

14.45-18.45

59

24

35

146%

SpinFM

Sun

SpinFM

14.45-18.45

59

62

-3

-5%

Newstalk

Daily

The Right Hook

16.30-19.00

58

50

8

16%

Finally a look at the station programmes for each station

Table: Dublin Stations

Station

Programme

Time

15Q4

14Q4

+/-

Ch %

98FM

Ray Foley

07.00-10.00

36

43

-7

-16%

98FM

Dublin Talks

10.00-12.00

34

33

1

3%

98FM

Barry Dunne

12.00-16.00

48

43

5

12%

98FM

Big Ride Home

16.00-19.00

29

37

-8

-22%

98FM

Brian Maher

19.00-21.00

10

9

1

11%

15Q4

14Q4

+/-

Ch %

FM104

Strawberry Alarm

06.00-10.00

82

86

-4

-5%

FM104

The 10-3 Show

10.00-15.00

87

88

-1

-1%

FM104

The Jam

15.00-19.00

67

76

-9

-12%

FM104

It’s Your Call

19.00-21.00

14

15

-1

-7%

FM104

FM104 Phoneshow

21.00-01.00

30

27

3

11%

15Q4

14Q4

+/-

Ch %

Newstalk

Breakfast

07.00-10.00

81

80

1

1%

Newstalk

Pat Kenny

10.00-12.30

57

63

-6

-10%

Newstalk

Lunchtime

12.30-13.30

35

35

0

0%

Newstalk

Moncrieff

13.30-16.30

49

41

8

20%

Newstalk

The Right Hook

16.30-19.00

58

50

8

16%

15Q4

14Q4

+/-

Ch %

Q102

Breakfast Show

06.00-09.00

21

22

-1

-5%

Q102

Liam Coburn

09.00-13.00

36

41

-5

-12%

Q102

David Harrington

13.00-17.00

39

47

-8

-17%

Q102

Aidan Cooney

17.00-19.00

21

28

-7

-25%

15Q4

14Q4

+/-

Ch %

RTE1

Morning Ireland

07.00-09.00

169

164

5

3%

RTE1

Ryan Tubridy

09.00-10.00

125

120

5

4%

RTE1

Sean O’Rourke

10.00-12.00

146

131

15

11%

RTE1

Ronan Collins

12.00-13.00

96

93

3

3%

RTE1

News At One

13.00-13.45

124

106

18

17%

RTE1

Liveline

13.45-15.00

125

120

5

4%

RTE1

Ray D’Arcy

15.00-16.30

72

66

6

9%

RTE1

Drivetime

16.30-19.00

91

80

11

14%

15Q4

14Q4

+/-

Ch %

Spin

Fully Charged

07.00-09.45

49

41

8

20%

Spin

Nikki Hayes

09.45-12.45

35

35

0

0%

Spin

Spin Talk

12.45-14.45

41

44

-3

-7%

Spin

Steve K

14.45-18.45

86

87

-1

-1%

Spin

The Zoo Crew

18.45-21.00

31

25

6

24%

15Q4

14Q4

+/-

Ch %

Today FM

Ian Dempsey

07.00-09.00

42

40

2

5%

Today FM

Anton Savage

09.00-12.00

39

40

-1

-3%

Today FM

Dermot and Dave

12.00-14.30

19

16

3

19%

Today FM

Louise Duffy

14.30-16.30

17

15

2

13%

Today FM

Matt Cooper

16.30-19.00

28

32

-4

-13%

15Q4

2FM

Breakfast Republic

07.00-10.00

38

2FM

Nicky Byrne

10.00-14.00

30

2FM

Tracy Clifford

14.00-16.00

18

2FM

Eoghan Mc Dermot

16.00-19.00

18

Note: I had a malfunction earlier (! aka stopped thinking) and posted spurious figures in the table above. Thanks to Brian Lee for catching that.