9. 0 1 2 3 4 5 Not only unsurprising, but well timed 9 Base: c800 British adults 18+ giving a voting intention Source: Ipsos MORI Political Monitor Leaders Parties Policies Q. If you had a total of ten points according to how important each of these was to you, how many would you allocate to the leaders of the party you intend to voting for, how many to its policies, and how many to the party as a whole?

11. …behind the big hitters Pensions/ benefits Europe Foreign affairs/defence Unemployment 0 5 10 15 20 25 30 35 40 45 50 0 10 20 30 40 50 Source: Ipsos MORI Political MonitorBase: c. 1,000 British adults 18+ What will decide your vote? Health Economy Asylum & immigration Education Q. What do you see as the most/other important issues facing Britain today? Q. Looking ahead to the next general election, which, if any issues do you think will be very important to you in helping you decide which party to vote for? Most important issues Crime Taxation For vote decision – average of Foreign affairs and defence, pensions and benefits Poverty/inequality Housing 11

21. Prices front of mind Q. Which, if any, of the following do you see as the 2 or 3 most important problems facing the housing market in Britain today? Base: 1,009 GB adults 16-75, online, 10-13 October 2014 Source: Ipsos MORI/ JLL Size of deposits 31% Lack of social housing 30% House prices are too high 47% Not enough new homes being built 20% Rents too high 28% Too many people from abroad buying homes 21% Housing benefit changes 14% Banks not giving out mortgages 15% Stamp duty is too high 14% Big homes occupied by 1 or 2 people 5% Too many second homes 13% Not enough schemes for renters to get on ladder 12% 21

22. Base: 1,009 GB adults 16-75 (online), 10-13 October 2014 Source: Ipsos MORI/ JLL Base: 103 MPs (face-to-face), 4 Nov – 19 Dec 2014 Reducing the no. of empty homes Making it easier for FTBs to own/part- own their homes 28% Improving run down estates 27% Reducing the no. of empty homes 32% Tackling homelessness & rough sleeping 22% Tackling bad landlords 15% Making homes more energy efficient 12% Building more homes which are affordable 35% Building more homes which are affordable 68% Reducing the no. of empty homes 26% Improving run down estates 22% Making homes more energy efficient 16%Tackling homeless- ness & rough sleeping 5% Making it easier for FTBs to own/part-own their homes 39% Tackling bad landlords 17% Q. This list shows a selection of issues associated with housing in Britain. Which one or two, if any, do you think should be the highest priority for the government to deal with?… Public MPs Source: Ipsos MORI/ CIH

27. 0 10 20 30 40 50 60 2010 2013 2014 % support % oppose % neither Source: British Social Attitudes Survey Britain for Homes? Much more so… 24 Q. Would you support or oppose more homes being built in your local area? 27

28. 39 40 25 60 …it meant building on greenfield …it helped to bring more and better facilities to this area …more were built per year than have been built per year in the past 58 27 % Support % Oppose But opposition (‘nimbyism’) hasn’t been defeated Base: 1,002 residents 16+ Source: Ipsos MORI 28 Q. Again thinking about…and, in principle, to what extent would you support or oppose new homes being built in the future if… 54 32 In principle

29. 9. These trends could strengthen as ‘political power’ of private renters increases

33. Mixed tenure provision 33 Q. If new homes were to be built in your local area, which if any of these types of homes do you think are most needed? 36% 34% 23% 6% 15% 12% Homes to rent from local authorities or housing associations Homes to buy Homes to part- own and part- rent Homes to rent from private landlord No new homes needed Don't know Base: 2,000 GB adults,16-75 (online), 30 May-4 June 2014 Source: Ipsos MOR/CIH

34. 0 10 20 30 40 50 60 70 16-24 25-34 35-44 45-54 55-64 65+ % social % private 24 39 % Social housing: safety net & springboard 34 Q. As you may know there are two main ways that a household can rent their home, private-rented, when it is being rented from a private landlord, and social rented from a local council or housing association. Which of the two ways of renting do you think would best provide… And, overall, which would you say is the best form of renting? Source: Ipsos MORI/#HousingDayBase: All GB adults (1,997), 24 Oct-2 Nov 2014

35. 1% 21% 24% 53% The ‘fifth tenure’ remains a blindspot I am interested in buying or renting an intermediate market home and have already applied I don’t know enough about intermediate housing to know if I am interested or not Q. Which of the following, if any, best describes your attitude towards intermediate market housing? I am interested in buying or renting an intermediate market home but have NOT applied I am NOT interested in buying or renting an intermediate market home Base: All potential consumers (3,365), 2010 Source: Ipsos MORI/HCA 3535

39. A warning (in a silver cloud) Source: Ipsos MORI Base: 837 adults aged 16+ across England 13 March-1 April 2015 Q. To what extent do you support or oppose Government borrowing money to fund the building of more affordable housing for people to buy or rent in England? Base: 790 adults aged 16+ across England 13 March-1 April 2015 It is estimated by Cambridge University that England needs to build around 240,000 new homes a year to keep pace with demand. This number of homes has not been built in any single year since the 1970s. During this time, private house builders have never built more than 175,000 homes a year. % support Question asked with preamble 54 26 20 47 27 25 % neither support/oppose % oppose 39