Tag: Marketing

Have you ever heard of the term Flash Mob? The Concept is pretty cool and can easily be explained. Read hear Wikipedia’s English definition: “A flash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse.”

In other words; a flash mob is a social gathering in an unusual place. This is one of my favorite flash mob’s because of it professionalism, but there is a lot of viral flash mob’s to find on youtube.

What you see in the video above is a part of advertising campaign for the German telecommunication provider T-mobile in Britain. The video is recorded in Heathrow Airport, London, and is a product of 300 people’s hard work. T-mobile have done several of these flash mob’s around Britain, and have had great success to attract the attention of the media as well as the public.

What is interesting about flash mob’s in general is the massive attention it gets in the public atmosphere, and how it engage and gives an experience to people who accidently is in the spot where the flash mob takes place.

I keep referring to the viral effect of these events, but the viral effect is not just online in video form. It also exists in mouth to mouth verbal form, where people tell their friends and family about for instance: what an amazing welcome they had in Heathrow Terminal 5 by T-mobile. People blog about the experience and share armature video and pictures from the happening. All this creates the difference from a regular viral video, which does not catch the surprised faces of the public. When doing professional flash mob’s the epicenter is way larger than regular viral videos and the message of the event (flash mob) is so much stronger and will reach even further.

When we talk about modern business and marketing, the competition is so intense and we have to think different. That is what T-mobile is doing and they are really good at it.

At last I would like to share and example of another flash mob that surprised travelers at Grant Central Station, New York. Notice that more than 24 million have watched the video.

QR code is a two dimensional barcode that can contain Website URL’s, phone numbers, e-mail addresses, and other personal messages.

What are QR codes?

Have you not yet created your QR code and have you not yet thought about what to use it for? Then it might be about time to get started.

QR stands for Quick Response and were developed by the Japanese company Denso-Wave . The system was developed to be used in car production, where robots automatically could identify spare parts. The QR system however does have other functionalities, which are now entering the western world after have been huge in Japan for many years.

What to use QR codes for?

When it comes to use QR codes it is about being innovative, because there are extraordinary opportunities with this system.

In Japan where the system has been used for many years, the QR codes are to be seen everywhere in the public space. Imagine billboards which today contain limited information, will with a QR code could contain unlimited information. Simply access your QR reader on you smartphone, point at the billboards QR code and you will access the website concerning the particular happening.

Another interesting place to use the QR code is on your personal card. I tend to get my QR code printed on my card for enabling the receiver to access my website with a simple point from a smartphone. In addition to other cards, it might have a refreshing effect on the receiver, which will make your card more valuable.

QR Code

In the nearby future we can expect to see these QR codes printed on products in the supermarket, where the consumer with a cellphone will get access to information about the particular product.

Why QR codes?

The need for information in our society has grown, since the arrival of the internet. And now is a technology so cheap and easy to use available for everyone, which makes it logic to implement it in our society.

During my sophomore year in High-School 2007-2008, I participated in the international Junior Achievement/Young Enterprise Company Program. The concept of Company Program is to start a Young Enterprise company, and experience the challenges of being an entrepreneur with a real company. Through the program I came all the way around, from creating an idea, test it, brand it, and present it. Further to create budgets and manage a small business economy with income statements and balances.

The company were through the program competing against other companies about being the one company to represent Denmark at the European Young Enterprise trade fair. Personally my own company made it to the national trade fair, where we competed with the greatest Young Enterprise companies from all over Denmark.