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Here's one reason that Apple may be getting into the streaming music business: to sell ads. Advertising Age reports that the company is planning to offer "highly targeted ads" via iAd, its mobile ad network. The Cupertino, Calif. company is expected ...

Apple has once again cut the price of its mobile advertising platform iAd, according to a report. Introduced with much hoopla in April 2010, iAds were only open to advertisers spending $1 million or more, including JCPenney, Citigroup and Nissan. In ...

Do you love the iAds you see on your iPhone or iPad so much that you want to have them on hand for reference? If so, Apple's got an app for you. On Tuesday, the company released iAd Gallery, a free app that, as the name implies, is a collection of iA...

As Mashable contributor Jesse Thomas recently noted, Silicon Valley is quickly becoming the new Madison Avenue. Looking back over the past year's advertising landscape, it's not the individual campaigns that stick in the mind as much as the use and p...

iPhone app developer Jason Ting is letting the world know: In just one day, iAds generated almost $1,400 in revenue for his free iPhone 4 app. Yesterday, Ting's app was unleashed on the App Store. It's a program that lets you turn your iPhone's flash...

Apple is once again facing antitrust investigation, this time to determine whether its mobile advertising policies constitute unfair business practices. According to multiple reports, the Federal Trade Commission (FTC) will be probing the company to ...

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. The tensions between Apple and Google are on the rise after Apple made changes this week t...

Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed. This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% cla...

Apple CEO Steve Jobs has made it clear that he thinks today’s mobile ads aren’t up to par. However, his company’s solution to it, iAds, will come with a hefty price tag -- up to $10 million for advertisers that want to be on board for the product’s l...

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