About Us

Tom Fox ~ Partner

Tom is a nationally recognized leader in Retail Sales and Category Management for the beverage industry. Formerly a Vice President of National Accounts, he has extensive experience working with major domestic suppliers, importers, wholesalers and retailers. Tom has successfully developed win/win relationships with retailers as both a “Category Captain” and “Category Validator.” Tom also contributes to numerous national publications and serves as a panelist at beverage industry seminars and conventions.

Carol Breedlove ~ Partner

Carol has over 20 years of experience selling alcohol and non-alcohol beverages to the nation’s major retail chains in both DSD and broker environments. Carol has coupled her extensive Sales Management and Sales Planning background with technical abilities to work in the areas of E-commerce, ECR, sales force automation and sales systems. Through research, design and automation she has helped many top beverage suppliers to improve their sales results by aligning their processes to retailer needs.

Tom Horal ~ Consulting Director

Tom provides CM Profit Group’s clients with a multi-category perspective on Account Planning and Category Management. For 8 years prior to joining CM Profit Group in 2007, Tom served as Vice President of Category Marketing for a multi-national distributor of Music CD’s and Movie DVD’s. This role gave Tom the opportunity to provide category management and account planning services to some of the world’s largest Mass Merchant retailers. Prior to this, Tom spent 15 years gaining experience in various sales, marketing, national accounts and category management positions within the beer, RTD ice tea and juice categories.