The ‘Korean Promotion Guide Book’ featuring the ladies of Girls’ Generation has been spotted in London where the Olympics are currently being held.

Sungshin Women’s University professor Seo Kyung Duk, who organized the production of the pamphlets, had them printed on the 9th and had 10,000 copies distributed in London.

According to Professor Seo, the pamphlets were distributed throughout major tourist spots in London such as Piccadilly Circus, Hyde Park, Trafalga Square, the British Museum, and more, thanks to the help of students and tourists in London.

‘I thought that the London Olympics was a golden opportunity to further spread awareness of Korean culture, as it is a big event where many tourists are gathered,’ Professor Seo remarked. ‘We paid special attention to the design, making sure to add Girls’ Generation. There is a K-Pop craze amongst the young people in London, and seeing Girls’ Generation in the pamphlet will cause them to hold on to it, as opposed to throwing it away after one look.‘

This promotional guide in particular was printed in English for the foreigners overseas, however there are plans to print the pamphlet in different languages. ‘We will be printing the guide in different languages such as Spanish, Chinese, and more,’ Professor Seo added. ‘Just as we distributed the guides at large events such as EXPO 2012 and the London Olympics, we will continue to distribute them at major worldwide events.‘