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The custom wood panels with an integrated puck system from CUBIC give the store owners flexibility for merchandising. “We understand the aesthetics of good design. Our modular store fixtures are simple, flexible, and seamlessly interconnected,” says Scott Parizek, principal of CUBIC Visual Systems. “They allow the product to become the focal point.”

Retail Design | Family Fun at Freedlove

Sisters and Freedlove owners Aril and Nadine didn’t have a big budget for their new flagship store in Scranton, Pennsylvania. But with hard work, creative thinking, and some help from their friends they created a store that is as fun, energetic, and youthful as the women’s clothing and accessories it carries.

Architect Michele Dempsey of DxDempsey Architecture Design and Planning worked with the owners to design the store, focusing on creating signature elements like the staggered wood ceiling that would add visual interest to the long, narrow space without breaking the budget. “The ceiling really pulls you into the store and creates a clear identity,” says Dempsey.

To save money, the team worked with the existing layout and reused the built-in wood cabinetry. Custom wood panels with an integrated puck system from CUBIC were added to give the owners flexibility for merchandising. DxDempsey designed custom modular wood displays that line the floor, which were fabricated by the owners’ family friend. “We had wonderful partners,” says Dempsey. “The process was really uplifting and fun.”

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About Design Bureau Magazine

Design Bureau delivers honest and inspirational global dialogue on design from diverse disciplines and points of view. It gathers people like you—creative professionals, style arbiters and industry leaders—and connects you with a like-minded community of design enthusiasts across the world with one common idea: discovering great design and the people who make it happen. Published in Chicago by ALARM Press.

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Each issue of DB is packed with stories on architecture, interior design, photography, technology, graphic design and fashion, and delivers it through engaging interviews, features and lifestyle coverage in a variety of hip departments. We celebrate the exciting unpredictability of multidimensionality.