ASICS
EMEA HQ

ProgrammeOffice

LocationHoofddorp,NL

Size11,873 m2 LFA

Parking250 Spaces

Timeline2017 — Q4 2018

StatusUnder Construction

It’s your office,
Go Run It.

We incorporated ASICS’ mission statement “A Sound Mind in a Sound Body” by developing a new office building that proactively stimulates a healthy lifestyle. A building that encourages you to exercise and adopt a healthy diet, promotes environmental awareness and offers a bright and pleasant meeting place. In a nutshell, a place where you’ll be inspired and enjoy working.

A Worldfor ASICS

The RED way

Only by really understanding our clients, and by focusing on their needs we can guarantee the high quality which will always be part of our business case.

Vision

Flexibility

A future proof
office is flexible

A unique pavilion concept for ASICS World offers great flexibility, both in the short term and the long term. This way the building reflects the ASICS brand and shows all the product categories, while at the same time accommodating ASICS’ changing requirements and those of alternative tenants.

Health

Sound building,
sound mind

In the same way that ASICS intends to create “A high quality lifestyle through intelligent sport technology”, we want to develop an intelligent building that contributes to a quality lifestyle. The abundance ofgreen solutions will be complemented by the use of natural materials and high-tech climatic features. This makes the building an inviting place that gives people a boost of energy.

Interaction

Stimulate
spontaneous meetings

An office is a place of knowledge sharing where interdisciplinary teams can inspire and help one another. We created natural meeting places that are inviting and lead to spontaneous encounters. New developments of the brand are clearly visible displayed so everybody gets inspired and knows what’s happening product wise.

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Design

— There was a requirement for a generic, flexible office as well as a specific showcase for the ASICS brand.

Experience the building process

1

Total footprint of 4.100 m2

Showcase for ASICS

Connecting stairs stimulate informal encounters

Glass facade with break-out spaces

Glass roof fills atrium with natural light

Health, food and sports focussed campus

The RED way

We envisioned a new office, sustainable and future proof, with a strong focus on making our planet a better one through the reuse of materials, minimizing carbon footprint.

Unique ASICS & Danone campus

With the ASCIS mission statement “A sound mind in a sound body” and Danone’s focus on “bringing health through food to as many people as possible”, we think these global companies are very complementary to one another. This results in a unique interaction between the two worlds of food and sports.

Health &
Sustainability

We believe in an integral vision on sustainability and health, visible in the high WELL (health and well-being) and LEED (sustainability) assessment scores. Like ASICS’ mission focused on sound bodies and minds, we are convinced that working in a sound building, contributes to that sound body.