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Sunday, August 03, 2014

50 Marketing Secrets of Growth Companies in Down Economic Times: The Link Between Giving & Profitability- an interview with Sherre' DeMao, Steve Canton and Greg Rankich on Uncommon Giving

The Rock the World Network is a community of uncommon givers. The Uncommon Giving show features the leaders of charities, foundations and corporations rocking our world. Chicke Fitzgerald interviews Sherre' DeMao, Steve Canton and Greg Rankich. The original live interview was on 9/21/2012.

This episode is #65 of all time in the top 100 shows on Solutionz Live!

Sherré DeMao is founder and
Chief Marketeer of SLD Unlimited Marketing /PR, Inc., an award-winning
strategic consulting, marketing branding and public relations firm. She
is passionate about helping entrepreneurs prosper in life and in
business, and has dedicated her 27-year career to this purpose.

CEO's Steve Canton (iCore networks, Inc.) and Greg Rankich (Xtreme Consulting Group) are featured in her book- 50 Marketing Secrets,
specifically, because of their "Giving DNA". Both of their companies
engage their entire employee force into the giving process and dedicate a
percentage of overall profits in excess of six figures.

Steve
Canton is a nationally recognized expert in the telecommunications and
data networking fields, having served in various senior management and
director roles for the most respected companies in the industry.

Greg Rankich has led Xtreme Consulting Group from its inception and is
responsible for the overall operations, creation and development of the
corporate marketing & strategies, employee program &
communication.In her other book, Me, Myself & Inc., Sherré
captured the stories of more than thirty entrepreneurs presenting
real-life solutions of how they synergized and energized their lives and
their business. In the first two sections of the book,
each chapter ends with questions and exercises to help you get to the
core of what may be holding you back, distracting you, or making what
you are trying to achieve more difficult than it really needs to be. In
addition, throughout the first two sections are real-life success
stories sharing examples of how other entrepreneurs from all walks of
life and types of businesses overcame challenges in building their
businesses and their lives.

The inspiration to write Me, Myself & Inc. came from the many entrepreneurs Sherré has worked with or guided over 25 years.