Jobs surge in April, unemployment rate falls to the lowest since 1969 at CNBC. “The U.S. added 263,000 new hires in April, easily beating Wall Street expectations of 190,000. The unemployment rate fell to 3.6% vs. 3.8% expected.”Read more

Target ups its ad efforts with revamped media company, Roundel by Sarah Perez at TechCrunch. “According to AdWeek, Target wanted to announce Roundel at the NewFronts because it wasn’t only going to focus on display ads — it would also involve social, video and linear TV.”Read more | A Bullseye View story

Walmart is testing ways to trim the size of its store management staff at CNBC. “Walmart is looking to see if it can have fewer midlevel store managers overseeing workers, with these managers seeing both their responsibilities and their pay increase…The new structure is already in place at 75 of its stores, and will be expanding to departments across 50 other supercenter locations over the next month.”Read more | WSJ article (subs.)

Wayfair shares plunge 12% as losses widen at CNBC. “Wayfair’s revenue rose 39% to $1.94 billion in the first quarter of the year, compared with the $1.92 billion expected…it had 16.4 million active customers in the first quarter, 39% greater than the same period last year.”Read more

Starbucks is speeding up innovation at its Seattle research hub by Kate Rogers at CNBC. “At Tryer, employees are testing out new combinations for cold beverages, using rapid prototyping via 3D printer and even trying out delivery mechanisms for the company’s new partnership with UberEats for delivery. They’re surrounded by walls filled with sticky notes, and functional mock stores built on wheels, so they can be deconstructed and remodeled quickly.”Read more

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Texas bill aims to ban people from using food stamps to buy junk food by Aris Folley at The Hill. “Under the legislation, participants of (SNAP) would be prohibited from purchasing energy drinks, sweetened beverages containing artificial sweeteners, carbonated beverages, candy, potato or corn chips, cookies and other forms of junk food.”Read more

Murphy Oil profits down 76% amid change in strategic focus by Wesley Brown at Talk Business. “Total revenue, however, jumped 41.2% to $591 million, compared to only $347.7 million in the previous year.”Read more