The Big Game is Sunday, so how’s that big Superhero Super Bowl Bet going? Since the bet started, more than 50k people have posted more than 88k tweets, and counting.

Good Morning America has joined the conversation on Twitter, and they’re asking their fans and followers to retweet the superhero whose team they want to see win on Sunday. Want to wager who’s winning in terms of retweets as of this writing?

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“It should always be kept in mind that a large number of visitors can sometimes stem from a significant number of one-time visitors. Of course, all visitors begin as first-time visitors, but if a user only visits your landing page and then quickly moves on, never to return, you are not gaining anything from them. You have no real opportunity to build influence with one-time visitors. With regular visitors, you are able to cultivate a true relationship. Over time, those visitors become invested in your brand and truly care about what you have to say. For this reason, it is vital to consider whether your viewership is based more on one-time visitors or on return visitors who are truly invested in what you have to say.”

“The catch here is that Twitter is taking into account your inactivity. Which presumably means tweets posted at mostly inactive hours will–in a way–be rewarded. We could all be bombarded with midnight brand Tweets in the race to be displayed in the coveted morning recap. Eggs just taste better with a side of subliminal messaging.”

2015 is well underway and it’s a great time to take a look at how your content is performing with your audience across the board, and admit some hard truths if things aren’t resonating as well as you’d hoped in the rosy plans you made at the end of 2014. If January has been slow with your audience it’s not a reason to give up. It is a reason to utilize a Twitter feature that’s been around for a while in a whole new way: Twitter lists. (Completely new to Twitter lists? Here’s a guide from Twitter themselves.)

This may seem overwhelming at first, but putting in the work now can help keep track of various customer segments- and competition- going forward. Image used with permission via Creative Commons License. Via John Schultz on Flickr.

How do I organize these lists?

This will take some time, but it’s worth it, since keeping up with your entire Twitter stream every day (never mind retaining all of that information about everyone you follow) is impossible. What should these lists look like? Start with these general categories, and then make more specific lists that uniquely fit your brand and your customers:

Customers: A list to frequently check in on regarding purchases, and to interact with regularly

Former customers: Consider breaking this down into smaller lists; why did they leave? Did they have the budget for just one campaign with you? Did they go to your competitor? Monitor that list to see if they’re unhappy with your competitor too (some people can never be pleased), or if your competitor offers something you don’t.

Influencers: A list to retweet great content from, and interact with regularly; important people to build respectful relationships with

Competitors: An easy way to keep an eye on what your competition is up to so you don’t get blindsided with new developments in your market

Tweet chat attendees: Do you attend a lot of Twitter chats around your industry? Consider individual lists for those you interact with regularly in specific chats

Employees: An easy way to find everyone’s handle if you’re celebrating their hire, anniversary, or highlighting great work that they do

Businesses you work with: A list makes it easy to help share their announcements, big wins, etc; they’re more likely to do the same for you in return!

Brand advocates: Customers you definitely want to interact with regularly, and reward in a way that makes sense for your brand

Before you start making these lists, be sure you know if you want them to be public or private. Choosing to make a list of influencers in your industry public could be a smart move, as it inspires a little healthy competition between influencers, but you might want to keep a list of your competitor’s customers private so they don’t feel like you’re intruding on them, and your own customers private so your competitors don’t have a handy list to poach from.

How do private lists work?

When you add someone to a public list on Twitter, they are notified about it. Private lists, however, are only accessible to you and anyone that you add to them will not be notified that you are following them via a list. No one else can see them either.

Anything else?

It’s okay to have overlap on these lists; everyone doesn’t have to fit neatly onto a single list. This is also a reason you’ll want to make some of your lists private. If you add one customer to the customer list, the brand advocate list, and two Twitter chat lists, that could be a little overwhelming for them. Always err on the side of being cautious when you communicate with your customers. You want to be friendly and responsive, but never make them feel like you’re stalking them. Don’t be creepy.

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“By keeping our clients’ business objectives in mind and implementing tactics that can map to those goals, we can handcraft social media and digital campaigns that change consumer behavior. And when we do that, we can dramatically prove out our value to the C-suite in a far more profound way than through reach numbers.”

“But it’s difficult to yield measurable social media results on any social media network, based on AOL via Converto research. That’s because social media interaction tends to occur in the middle of the purchase funnel.

“Understand that social media is best at building awareness since it reaches a broad cross section of customers before, during and after they purchase.”

“Storytelling and corporate social responsibility will stop being labeled buzzwords and will become business imperatives as consumers connect with the brands who do it well and who do it consistently.”

“Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.

Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you.”

“Consider your own experiences in the wild. If you go to Lowe’s and ask the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. The personal (and personality) layer inherent in EGC matters.”

“Video has the power to find and retain consumers, create brand recognition, boost engagement and convert sales. But what kind of videos, exactly, should your brand be posting on YouTube? Here are four types of videos PR and marketing pros should make:

Tutorials

Campaign Kickoffs

Authentically showcase offerings

Reinforce brand values”

Click through to the full article for details and examples for each type of video from brands who are already executing this style of content well.

“When you are able to successfully listen as a brand, then you have succeeded in looking beyond the numbers and what the data can tell you about any one thing. It helps you to stay informed and personal with the follower and the customer, and they will always tell you what they need.”

Super Bowl betting certainly isn’t new, but two superheroes making bets on Twitter certainly feels very modern. Chris Pratt, who plays Star-Lord in Guardians of the Galaxy, bet fellow Marvel superhero Chris Evans (Captain America in the Avengers franchise) some acts of charity based on whose team wins The Big Game.

The two tweets laying out the terms the bet have been heavily retweeted already:

There’s no clear winner yet, but Chris Pratt has a slight edge over Christ Evans. And don’t worry, we’ll keep you updated on how this bet unfolds! Oh, and the rest of the Super Bowl too, just like we always do.

Our free Twitter analytics snapshots include up to 50 tweets posted in the past few days. And our full snapshot reports include Twitter analytics on up to 1500 tweets from the past week (whichever comes first) for just $20. Both are perfect for fast insight into recent Twitter activity around anything – a hashtag, phrase, tweet, account, keyword, or any combination. You can run TweetReach snapshot reports any time, for any topic, on tweetreach.com.

Use our snapshot reports to learn more about:

Hashtag analytics – How has a hashtag been used recently? How large is the conversation around a hashtag? How are the main influencers using a Twitter hashtag?

Twitter account analytics – How far are your tweets reaching? Who is retweeting and engaging with your account?

Competitor analysis – How do multiple Twitter accounts compare to each other? Who has the largest reach on Twitter? Who’s getting more engagement?

Quick research – What kinds of things were people tweeting about a particular keyword, phrase or hashtag?

Tweet analytics – How far did a particular tweet spread? Who was retweeting or quoting a tweet? Who was responsible for the most impressions?

And if you like our snapshot reports, you can now get more of them than ever before! TweetReach Pro subscription plans now include unlimited full snapshot reports, and start at just $99 per month. Learn more and sign up now.

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

“As the demand for content (i.e. across business functions; paid, owned, earned media; proliferating channels and platforms) grows, so too does the organization’s imperative to support it; with formalized strategy, adequate resources, and perhaps most importantly, with a culture of content. This imperative forces assessment of the ‘stories’ both within, and coming out of the organization itself.”

“An analysis of over 1,000 case studies from around the world of successful brand building has found that there are 26 different “approaches” to telling a brand story, each representing a different but proven opportunity to positioning your brand and telling your brand story. Each approach can be summarized by a key question (or set of questions). . .”

“More than half the U.S. population uses social networks regularly, and Facebook continues to lead the market. But pay attention to mobile social networking, where Twitter, Instagram, Pinterest and Tumblr are all significant players. That’s where the next phase of growth is happening.”

Big news! If you use our Union Metrics Tumblr analytics, we just rolled out a sweet new update to them - a new top-level account dashboard. We’ve also beefed up two Tracker engagement reports – the posts summary and curators summary.

The 72nd annual Golden Globes aired last night and as usual the show didn’t disappoint, and neither did the social activity we tracked in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association. Yesterday 704k contributors posted 2.4M tweets about the Golden Globes for a unique potential reach of 361M and it wasn’t just the normals live-tweeting the show either; a lot of celebrities weighed in on everything from the winners to what the show should be called, making for an extra entertaining evening. The most retweeted tweets included this from Demi Lovato about Gina Rodriguez’s win for Jane The Virgin:

Ummm just cried. Congratulations to @HereIsGina for your Golden Globe… Way to represent ALL Latinos!!! — Demi Lovato (@ddlovato) January 12, 2015

The golden globes would be much more elegant if they were called the Gold Globes. Watches & medals are gold. Grahams & corrals are golden — Ezra Koenig (@arzE) January 12, 2015

The official Golden Globes Twitter account also encouraged fans to take a look at their Instagram account, where they posted more than a hundred behind-the-scenes photos. With the growing emphasis on visual content marketing, this was a very smart move and the payoff in engagement was huge. Yesterday the Golden Globes Instagram account posted 112 times and received 398k likes and 16k comments. That’s an average of more than 3,500 likes per post!

The most popular photo from the evening features Benedict Cumberbatch and Jennifer Aniston in the Instagram photo booth manned by photographer Ellen von Unwerth:

Already, that photo alone has gotten more than 25k likes! (Instagram event takeaway: Hire a professional photographer to boost the quality of your event snaps, and boost your engagement to boot.)

The most popular hashtags around last night’s show highlight hosts Tina Fey and Amy Poehler and their bit starring Margaret Cho as a North Korean reporter for entirely real publication Movies Wow, in addition to expressing interest in the upcoming film 50 Shades of Grey:

#goldenglobes

#redcarpet

#movieswow

#merylstreep

#margaretcho

#benedictcumberbatch

#50shadesofgrey

#cecilbdemilleaward

#amypoehler

#tinafey

Meryl Streep is, of course, an eternally popular subject.

The most popular Twitter hashtags were similar, focusing on the red carpet and variations on the official broadcast hashtag, #GoldenGlobes:

The latter is Entertainment Weekly’s official Globes-related hashtag, similar to the approach we saw for Mashable and TechCrunch creating their own CES-related hashtags last week. E! News (#eredcarpet) always runs a popular red carpet countdown show prior to the beginning of the Globes and promotes their hashtags onscreen. (A best practice for any large-scale event, even if you’re just promoting them on conference-wide screens rather than national television.)

The Golden Globes successfully executed their social presence across platforms last night, drawing their engagement on Instagram to new heights using the established platform of Twitter. We can’t wait to see how their social strategy continues to grow and evolve in the next few years!

Want more Golden Globes? Check out our coverage for the 2014 show, 2013, 2012, and 2011, and marvel at how the social times have changed.

At Union Metrics, we can access any tweets in Twitter’s history for TweetReach analytics reporting! So if you’re interested in understanding the impact of tweets about a past campaign or project, we can help. Use this guide to see which TweetReach product you need, depending on when your tweets were posted.

When were the tweets posted?

Recently

If the tweets you’re interested in were posted in thepast week, try running a snapshot report. Snapshot reports are great for recent, smaller events. Free snapshots include up to 50 recent tweets, and our full $20 snapshots will include up to 1500 tweets from the past few days (usually up to a week).

A while ago

If the tweets are more than one week old, you’ll need our premium historical analytics. With our historical Twitter analytics, we access the full Twitter archive and can analyze any public tweets that have ever been posted, dating back to March 2006. Pricing starts at $199 and is based on report duration and total tweet volume. Request a quote or more information here.

In the future

If the tweets haven’t been posted yet, set up a Tracker with our TweetReach Pro Twitter analytics subscriptions. That starts at just $99 per month, which includes real-time, ongoing monitoring for two topics, hashtags, keywords or accounts and up to 100,000 tweets per month. You just need to set up your Tracker before tweets start going out, and we can capture them all. You can see full pricing here.

About TweetReach

TweetReach is brought to you by Union Metrics. We focus on delivering powerful social analytics that enable marketers to measure and improve their social media campaigns. We provide analytics across Twitter, Instagram and Tumblr.

Here on our TweetReach blog, we share our favorite Twitter tactics and strategies, as well as company announcements and events.