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April 19, 2017

ExpiredRestoring Public Trust: Leveraging the Power of Social Media 171113-RPT-RTC-003

Event Phone: (888) 782-4969 Ext. 1

Restoring Public Trust: Leveraging the Power of Social Media 171113-RPT-RTC-003November 13, 20177:00 am - 4:00 pm

The Restoring Public Trust course was built to establish a rich partnership between policing agencies and the people whom they serve by leveraging the power of social media platforms.

Students who complete this 8-hour course will be able to:

Develop specific strategies which build a symbiotic relationship with community members and yield a meaningful two-way dialog long before a crisis occurs (how to build a community bank account)

Leverage the power of social media to maintain a healthy relationship with the community by humanizing policing agencies

Dictate the media story-line using factual agency narratives to remain in front of negative public perception

Analyze social media platforms to identify the best organizational fit and then operate that platform effectively

Avoid common pitfalls, manage the “trolls” and know how to survive negative viral stories

Effectively work with agency command staff to ensure that information is properly vetted yet still timely

Apply best practices and develop new innovations in community outreach using social media

Background:
Approximately 100,000,000 people in the U.S. visit Facebook each day. Twitter and Instagram are accessed by tens of millions of unique users every month, and YouTube receives almost a billion unique visitors each month. In California, an estimated 50% of the population is active on Facebook. Often, news involving public service agencies is disseminated through social media long before traditional news outlets, and in more graphic detail. When one considers that 62% of U.S. adults get their news from social media, it seems to be the most logical, effective, and economical platform for police agencies to use for community outreach.

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