Viewers have reacted strongly to ex-Big Brother star and YouTuber Sam Pepper’s bum pinch prank, and the result is its removal from the video sharing site.

The outrageous prank saw him don an oversized hoodie to conceal his arm so that when he approached a group of girls to ask for directions, he could stealthy have a pinch of their posteriors.

He called it the Fake Hand A** Pinch Prank.

However, viewers did not see the funny side, and instead called for the deletion of the video while #ReportSamPepper trended on Twitter.

It has since been removed.

Twitter users have been particularly vocal about their disgust at the content of the prank, with the vlogger being targeted with many hate-filled tweets dubbing the joke a ‘sexual assault’. He responded: