Ivory, one of P&G’s first ever products, revolutionized the soap category in 1879 as the first soap that floats. Today, we may not think this is critical, but in the late 19th century, when people were still bathing in the murky waters of local rivers and streams, a soap that floated was revolutionary, easier to use, and a longer lasting investment!

Today, this iconic brand, who believes less is more, needs your help to engage with modern millennial parents. Can you help?

In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family.