How to Enable Webmaster Tools Reports in Google Analytics

With a few hacks it’s now possible to see data from Webmaster Tools in Analytics. For these reports a new section is created – it’s called Search Engine Optimization. What’s available, according to GA blog:

I will be happy to give this new toy a shot – are you with me?

You’ll see the following message: This report requires Webmaster Tools to be enabled.

Let’s click Set up Webmaster Tools data sharing.

On the next screen, you can edit the Web Property Settings:

If your web property is also a verified website in Webmaster Tools, and you are the owner, you can associate your Webmaster Tools data here. Google Analytics will then be able to display some of that data in some reports. Sweet, click Edit.

In a new window, you’re redirected to your Webmaster Tools page to select a required GWT account.

Click Save. Another pop-up appears.

Click OK. Another redirect goes back to the Analytics page: now we see the Enabled profiles option.

Click Apply. The green confirmation message tells us that we’re up and running:

Now go to the Traffic Sources section and let’s see what’s happening on the SEO side. Looks good!