Watch: Majical Cloudz' "Bugs Don't Buzz" Video, Starring Cockroaches

The dual forces of beauty and disgust are both at play in Majical Cloudz' video for Impersonator highlight "Bugs Don't Buzz", directed by Gordon von Steiner. (Watch it below, via NPR.) Cockroaches and beetles crawl around sets comprising tiny furniture, giving the bugs an emotional weight. It's fitting for a song that uses the lives of roaches to offer commentary on death. An alien-looking creature also emerges, resembling frontman Devon Welsh.

Welsh told NPR:

The scale of the sets allows the camera to depict the bugs in a completely non-human world. The rest of the imagery followed from the original concept of trying to remove humanity from the video's frame of reference. We hope it paints a picture that is abstract but clear in its emotional intentions.