Food Premises Collection

Food publishing Collection

Food blogging & editorial image portfolio

YRSFood, Food Photography. It's the same as food blogging yes?

We hear this a lot and rarely from the blogger, more from their audience. The simple answer is no Food photography is not food blogging - the latter is a lot, lot more these days! Some of the best food blogs have limited food imagery - they have endless recipes, recvies and food insight and are for the skilled cook who knows what the outcome should look like! We use these as a reference source for our own recipe creations for clients.

Blogging of food is now beginning to mature in a very exciting way - the on the spot critique, which requires skills with the i-phone and an escape route from the restaurant and its 'violated' table guests and then there is the other side the recipe creator of food editiorialist. This later group is moving more and more into 'quasi' magazine formats - the readership equally loyal and keen to receive the next post.

This is causing blog owners to re-think their approach - they are tying in advertising to the site from sponsors, getting press reviews even publishing ebooks to support the ideas. The result is that their original approach to 'DIY images and publishing' is beginning to fade away - a shame really as this is what made the blog of interest in the first place. However, as the standards of finish change, the copy becomes more sharp and so does the need for the image - no longer DIY but professional. This causes a problem - blogs are fast turnaround, impulsive and inspired by a sudden idea - not a shoot schedule and features list. But that's changing as a little more planning is being applied by some bloggers whose sites are huge and with audiences to match.

These are the people who have started to come to us. They intend to remove the impulsive side to the sites and begin blog plans, this means they know roughly two weeks in advance what they are talking or writing about and so are creating arrangements with food photographers, who have the capacity to turn around images very fast and the facilities to do everything. This means the blog owner focuses more on the planning and writing - the cooking, styling and shooting totally outsourced. As you can gather - we're good at that and can do it internationally - providing that key ingredients can be found in the timescales - importing ingredients from Asia for instance can take three weeks!

YRSFood (Your Reflection Studio) is a commercial photography studio and specialising in product and food images, based in the West Midlands and Scotland and working throughout the United Kingdom. We work with businesses, producers, restaurants, media, designers and property owners, creating images for commercial, editorial, promotional, business and industrial needs, as-well-as for media and agencies and marketing designers all over the UK.

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