Account News In Brief (October 19, 2015)

CHICAGO—Zapwater Communications has added Thread Experiment, a brand of bedding designed exclusively for men, to the agency’s growing portfolio. Zapwater has been retained to launch the collection and provide ongoing media relations and marketing communications support. Additionally, Zapwater will assist with event planning and execution along with the implementation of an influencer relations program.
LOS ANGELES—South Coast Botanic Garden, an 87-acre garden serving the Palos Verdes community by providing a unique horticultural and wildlife habitat experience, has chosen full-service public relations agency Bob Gold & Associates to lead the publicity efforts for the arrival of the garden’s newest attraction: a collection of nature-themed sculptures.
MIAMI—Uber, the technology platform transforming the way people move in cities around the world, has selected Newlink Communications to work on its communication strategy for Latin America.
NEW YORK—Magrino has been retained by Matthew Kenney Cuisine, a pioneer in raw, plant-based cuisine, lifestyle and education.