As tempting as it might be to suggest that hubris combined with a sense of monumentalism compelled CCTV to burst into Beijing’s central business district in such a spectacular way, but I think there is actually more to it.

I think we’re seeing the beginnings of a new attitude over at CCTV, one that recognizes the massive challenges the state broadcaster faces as it struggles to sustain growth, and I think the new building is neatly symbolic of that. Check out “The Bowing Tower” at Media’s website and let me know what you think.