The ‘Ruterus’ t-shirts were such a hit when the UNC MIGS team unveiled them at the annual holiday lunch that Privette wondered if she could turn her design into something more. She set up a campaign to sell her shirts and donate the proceeds to UNC Horizons, which specializes in treating and healing pregnant and parenting women with substance use disorders.

“I wanted this movement to unite the UNC OB-GYN department and others who have a mission to better women’s health,” said Privette.

Interest in Ruterus went beyond the department and even the state, inspiring a doctor in Kentucky to purchase 21 shirts. By the end of the small nine-day campaign, Privette sold 106 shirts with $1,475.66 going directly to UNC Horizons.

Ruterus is back. In order to secure shirts by the December holidays, Privette will run the campaign from Nov. 1 to Nov. 29.