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White House Black Market Is Becoming "Inaugural Dress HQ"

In less than two weeks, I'll be buzzing around Washington, D.C., hitting all of the major red carpets and inaugural balls to bring you ladies up-to-the-minute fashion coverage from the political front lines. "Excitement" doesn't begin to describe the feeling I have, but I've also got a serious case of what-on-earth-am-I-going-to-wear. Enter White House Black Market to solve my style woes.

The chain store got some heavy duty spotlight (and a serious boost in sales) when First Lady Michelle Obama wore one of their dresses when she appeared on The View in June, turning mills into overdrive to produce the $148 cotton frock, and making designer Donna Ricco into a household name overnight.

“Back in June, we were thrust into the spotlight when Mrs. Obama wore us on ‘The View,’ and since then we’ve been on a journey with her and we wanted to take her to the inauguration,” brand president Donna Noce tells WWD this morning. “Our tag line is ‘From Our White House to Yours.’” Their Union Station store is becoming "inaugural dress headquarters," where women can go to get decked for the events or just get a little souvenir to remind them of Mrs. Obama and this history-making event.

Memo to the ladies who do, in fact, plan on picking up their inaugural dresses there: You're probably not the only one with the idea, so don't forget to register your dress to avoid a fashion faux pas! Will you guys check out the inauguration collection from White House Black Market? Are any of you heading to the inauguration? What will you wear?