Apple Rush Co., Inc. to Expand Production Line in the Midwest

OLTON, Ill., Oct. 1 /PRNewswire-FirstCall/ — Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the Company will be expanding its production line into the Midwest, where its Organic 100% Juice Sparkling Beverages will now also be produced in 12oz cans. With the current industry ratio of cans outselling bottles, the Company sees the necessity to begin production of its canned beverages immediately and is in the final stages of selecting a new Midwest production facility.

Apple Rush expects the demand, for its cans alone, to increase sales by 200%, in the first year of distribution. In anticipation of this demand, the Company has developed a new Fridge 12-Pack (http://www.applerush.com/newcans.htm) which it will begin marketing to Retail Grocery Chains during the first Quarter of 2010. The Fridge 12-Pack will initially be designed for its four best selling flavors: Original Apple, Pomegranate, Cranberry and Black Cherry. Many Grocery Chains have already indicated their desire to be a part of this new program when it rolls out.

“With the introduction of cans to our Midwest product mix, we are excited by the growth it will bring to Apple Rush. By offering our beverages in cans, combined with the lowered cost of organic apple juice concentrate, we now have the ability to lower retail prices to a level, which will also attract many more consumers,” stated Robert Corr, President of Apple Rush Co., Inc.

About Apple Rush Co., Inc.:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company’s flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors will also be available in cans in October 2009. Ongoing information is available at www.applerush.com.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company’s best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company’s public announcements.