Strategy Optimization

Precise. Fast. Aligned.

Priiva is a boutique strategy firm that specializes in applying game theory to assess and solve its clients’ most strategic business decisions. Our principals have collective experience in hundreds of game theory cases over a wide range of industries and subject matter.

Bill Forquer

Bill Forquer is a Principal at Priiva Consulting Corporation. Previously, in his 11- year executive tenure at Open Text Corporation, Bill led a variety of strategic, marketing, alliance, and new product/market initiatives as the company grew from $60M to $1B in revenue. This included applying game theory to market and competitive analysis. Bill was instrumental in defining and shaping the market category “Enterprise Content Management”. Bill began his career at Battelle Laboratories developing library and litigation software that subsequently spun-off to become Information Dimensions. Bill then worked independently for two years on logistics and litigation software applications before returning to Information Dimensions where he ultimately became CEO. Information Dimensions was acquired by Open Text in 1998.

Bill holds a B.S. degree in Mathematics Education and a M.S. degree in Computer & Information Science, both from The Ohio State University. Bill is an active member of TechColumbus, an organization committed to economic development of technology business in Central Ohio; a member of The Ohio Tech Angels Fund, an angel fund that invests in technology startups in Ohio; and active in Soap Box Derby racing with his children.

Dan Pringle

Dan Pringle is a partner and co-founder in Priiva Consulting Corporation. For over 18 years, Dan has designed and analyzed hundreds of game theory engagements relating to mergers & acquisitions, competitive positioning, alliance development, labor-management negotiations, government regulations, litigation, and environmental issues.

Dan has an extensive background in corporate finance and an MBA from Wilfrid Laurier University. Earlier in his career, Dan spent several years involved in the financing of technology companies. Prior to starting Priiva, he was an Investment Manager for Innovation Ontario Corporation, a venture capital fund targeted at early stage technology companies. Dan has founded and served on the boards of several technology companies and industry organizations: most recently as CEO of Sensific Technologies Inc., a chemical sensor company, spun out of the University of Victoria.

Gerry Sullivan

Gerry Sullivan is the President, CEO, and co-founder of Priiva Consulting Corporation. Since 1995, he has been involved the delivery of corporate strategy based upon game theory principles. Prior to the founding of Priiva, Gerry was the founding President and CEO of Open Options Corporations. Gerry has been a principal in hundreds of game theory engagements relating to mergers & acquisitions, competitive positioning, alliance development, labor-management negotiations, government regulations, litigation, and environmental issues.

Earlier in his career, Dr. Sullivan was on the faculty of Chemical Engineering at the University of Waterloo. His research specialty was large-scale process optimization and control, and he has authored many research publications and consulted widely. Gerry was educated at the University of Waterloo (BASc) and Imperial College of Science and Technology, London, England (PhD 1977, Chemical Engineering). He is also a graduate of Stanford University's Executive Business Program (1992).

Gerry has had a history of service on boards of public and private organizations including the University of Waterloo, and many early stage high technology companies. He is the recipient of the University of Waterloo Engineering Alumni Achievement Medal and the Society of Chemical Industry International Award.