Houston’s city’s third installment and second full location is on schedule to open at the end of the month, according to company reps.

The New York-based burger factory already offers a full-service Galleria location and counter-order spot at Minute Maid Park; its latest Rice Village location will take the spot of the longstanding La Madeleine bakery at Kirby and Amherst.

The new restaurant will not be without competition, however:

A location of Austin-based Hopdoddy Burger Bar is already in Rice Village on Morningside Drive.