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Saina Nehwal Is The New Face Of Airtel

Proof that SN is definitely among the top sportsperson earners in India. INR 1 Crore = USD $224,000 approximately, by today's conversion rates.

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Last Updated: 2010-10-28T10:09:55+05:30

Gold medal winner Saina Nehwal is in real demand as she has become the top choice of big brands. It is believed that ace shuttler’s endorsement value has reached almost Rs. 1 crore per deal.

In addition to it, Saina Nehwal lately has agreed to be the brand ambassador of telecom giant Airtel.

"She is really in demand. A lot of companies want to associate with her. She has already signed up with Airtel and at least four firms operating in areas such as food and infrastructure will come on board very soon," H Manjula, Deccan Chargers Sporting Ventures Media Coordinator said.

Deccan Chargers Sporting Ventures take care of Saina's account. Saina is not new to the endorsement market as she is already the face of Deccan Chronicle newspaper, Adani Wilmar's Fortune edible oil and Herbal life's nutritional product line.

"Corporates are willing to pay that kind of money," Manjula added.

Meanwhile, Saina also agrees that her latest achievements have increased her popularity.

“Yes, after winning the titles, my fee has gone up and I am getting a lot of endorsements now. I am happy that there is demand being created for sports persons other than cricketers," Saina said.

Proof that SN is definitely among the top sportsperson earners in India. INR 1 Crore = USD $224,000 approximately, by today's conversion rates.

========== ============ ==============

Last Updated: 2010-10-28T10:09:55+05:30

Gold medal winner Saina Nehwal is in real demand as she has become the top choice of big brands. It is believed that ace shuttler’s endorsement value has reached almost Rs. 1 crore per deal.

In addition to it, Saina Nehwal lately has agreed to be the brand ambassador of telecom giant Airtel.

"She is really in demand. A lot of companies want to associate with her. She has already signed up with Airtel and at least four firms operating in areas such as food and infrastructure will come on board very soon," H Manjula, Deccan Chargers Sporting Ventures Media Coordinator said.

Deccan Chargers Sporting Ventures take care of Saina's account. Saina is not new to the endorsement market as she is already the face of Deccan Chronicle newspaper, Adani Wilmar's Fortune edible oil and Herbal life's nutritional product line.

"Corporates are willing to pay that kind of money," Manjula added.

Meanwhile, Saina also agrees that her latest achievements have increased her popularity.

“Yes, after winning the titles, my fee has gone up and I am getting a lot of endorsements now. I am happy that there is demand being created for sports persons other than cricketers," Saina said.

There seems to be no restriction on SN to sign endorsements or to be brand ambassadress. This should be the case as sports champions deserve the recognition and successful companies want to be associated with global winners.
However, as recently reported, LCW cannot sign or enter into endorsements without first getting the ok from BAM for fear of 'conflict of interest'. The restriction obviously caps LCW's earning potential. He is the 'king of badminton super series' having won 15 titles to date and successful corporates want the face of an international champion to project them.

Within reason, of course. You can be a brand ambassador or a great endorsement as long as you remain a great sportsperson, or great person in whatever field you choose to excel. It is indeed sad if true, that LCW cannot leverage his achievements more than "allowed" by BAM to improve his income. There may be some reason, and I can think of a good one: Often the player finds that endorsements, shoots, appearances etc take up so much of quality time, it interferes with performance, training and participation. This can be counter-productive. There was for example, a lot of criticism, some justified, of some of the superstar cricket players from India in this regard.

I hope that Saina's managers are selective with signing her on for these lucarative contracts, and maintain the balance that is so required for her to do what she does best: play great badminton!

National Associations are helping to bring up players' standard for their nations

Originally Posted by skchen

There seems to be no restriction on SN to sign endorsements or to be brand ambassadress. This should be the case as sports champions deserve the recognition and successful companies want to be associated with global winners.
However, as recently reported, LCW cannot sign or enter into endorsements without first getting the ok from BAM for fear of 'conflict of interest'. The restriction obviously caps LCW's earning potential. He is the 'king of badminton super series' having won 15 titles to date and successful corporates want the face of an international champion to project them.

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I am hoping that one day our Badminton players can be independent as professional players.

To me, it is great that National Associations are helping to bring up players' standard for their nations.

But why tie their players down?

National Associations should look at themselves like schools and universities - to train players for their career. After graduation, players should be set free.

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I am hoping that one day our Badminton players can be independent as professional players.

To me, it is great that National Associations are helping to bring up players' standard for their nations. But why tie the players down? National Associations should look at themselves like schools and universities - to train players for their career. After graduation, players should be set free.

This is just my opinion.
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if this is true
then those poor family wont able to afford the 'study fees'
lol
player like lcw and tbh will never emerge

Scholarships are usually awarded through a panel of judges

how many can get top scholarship like ratchanok.tai tzu ying,taufik or lee yong dae do?
zhang ning will have failed in this case
she only getting better and better in her late 20

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True. Scholarships are usually awarded through a panel of judges. If the judges fail to notice the potential of a player, then that player would miss out on the scholarships. We can only blame the panel of judges.

We in Australia do help our potential top sportspersons. And many of our them are now earning good income.
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True. Scholarships are usually awarded through a panel of judges. If the judges fail to notice the potential of a player, then that player would miss out on the scholarships. We can only blame the panel of judges.

We in Australia do help our potential top sportspersons. And many of our them are now earning good income.
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last post before it get way too off topic
and the denmark player might find it even harder except for victor axelsen and peter gade
martin lungaard and jens erickson will also fail to shine in this case

The last question of the interview comes up. We ask her if there’ll be another Saina Nehwal sometime soon. “No,” she says. “You have to train really hard to be like me. I can go on for the whole day but most girls today are very lazy. They won’t do it.”

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I am hoping that one day our Badminton players can be independent as professional players.

To me, it is great that National Associations are helping to bring up players' standard for their nations.

But why tie their players down?

National Associations should look at themselves like schools and universities - to train players for their career. After graduation, players should be set free.

This is just my opinion.
.

YY sponsor BAM, and with YY $$$, BAM can fund this badminton program, send players to tournaments and the perks (flights, coaches, pay, etc) that come along. BAM players like LCW, TBH/KKK are bound by YY agreement with BAM to get permission before endorsing others. It takes a lot of $$$ investment to train and develop a player like LCW into what he is today.
So if LCW is allowed to find his own sponsors, YY sponsorship may be in jeopardy and who in future would want to sponsor BAM when after all the early years of investing $$$ into a young talent and when the talent becomes a star, this star player can walk away and choose his/her own sponsor, what if the sponsor the player choose is LN.
I am sure LN would be interested in sponsoring just one player from MAS and the baddy market that the people in MAS looks up to. Let YY do all the early sponsor/investing, and when the prospect player turns in a mega star, sign that player up, it is cheap cos LN will get it all back and more.
BAM goal is to find great baddy players to represent MAS and young players to replace the fading stars, and BAM needs $$$ from govt and sponsors to do that. So, LCW cannot have both sides of the cake...he just have to pick one like TH did.

Sponsors can only tie down a player within the period of the sponsorship

Originally Posted by OneToughBirdie

YY sponsor BAM, and with YY $$$, BAM can fund this badminton program, send players to tournaments and the perks (flights, coaches, pay, etc) that come along. BAM players like LCW, TBH/KKK are bound by YY agreement with BAM to get permission before endorsing others. It takes a lot of $$$ investment to train and develop a player like LCW into what he is today. So if LCW is allowed to find his own sponsors, YY sponsorship may be in jeopardy and who in future would want to sponsor BAM when after all the early years of investing $$$ into a young talent and when the talent becomes a star, this star player can walk away and choose his/her own sponsor, what if the sponsor the player choose is LN.
I am sure LN would be interested in sponsoring just one player from MAS and the baddy market that the people in MAS looks up to. Let YY do all the early sponsor/investing, and when the prospect player turns in a mega star, sign that player up, it is cheap cos LN will get it all back and more.
BAM goal is to find great baddy players to represent MAS and young players to replace the fading stars, and BAM needs $$$ from govt and sponsors to do that. So, LCW cannot have both sides of the cake...he just have to pick one like TH did.

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What you have said actually happened to Lin Dan, who was first playing under YY sponsorship and then later playing under LN sponsorship.

Sponsors can only tie down a player within the period of the sponsorship; It's not a contract to tie down a player forever.
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Sponsorsip: Tied to the team, associations etc, with logos on official kits etc. Active partners in the sport in the country. Top Tier. Official "partners." Players can in addition be contracted for endorsements, active involvement, promotions etc.

Endorsements: Television commercials and other media contracts, but not directly connected to the sport. Can be either one-offs or annual or 2-year or 5-year contracts depending on the perceived benefits etc. Generally allowed by apex association as long as no conflict of interest is perceived with Official patners. Huge earning potential.

Brand Ambassador: Active participation at events, appearances etc, apart from endorsements for TV and radio commercials etc. Generally allowed by apex association as long as no conflict of interest is perceived with Official patners. Also huge earning potential.

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Somehow I felt some of SN's replies were somewhat arrogant, like this reply;

Although media comparisons to Sania Mirza are unavoidable, she firmly puts it to rest. “The comparison was there; not anymore. I mean, they can compare if both of us are World No 2. She does really well in doubles but not in singles. I have won four Super Series’ which is the equivalent of Grand Slams. And she hasn’t won a single one. So there is no question of comparison.”
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Somehow I felt some of SN's replies were somewhat arrogant, like this reply;

Although media comparisons to Sania Mirza are unavoidable, she firmly puts it to rest. “The comparison was there; not anymore. I mean, they can compare if both of us are World No 2. She does really well in doubles but not in singles. I have won four Super Series’ which is the equivalent of Grand Slams. And she hasn’t won a single one. So there is no question of comparison.”
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She is quite correct in her evaluation. Besides, the media in India have this totally stupid obsession with comparing the careers of the 2 girls; they are like apples and oranges! But I understand your point. What I found very disappointing however was this statement...

The last question of the interview comes up. We ask her if there’ll be another Saina Nehwal sometime soon. “No,” she says. “You have to train really hard to be like me. I can go on for the whole day but most girls today are very lazy. They won’t do it.”

Just very unfair. There are many young girls from the smaller towns and even villages in India who have in recent years shone in their chosen sport, even becoming international champions. They work, train and push the envelope every bit as hard as Saina does; some even more so. In fact, Saina would do well to consider that she needs to add a few more arrows to her quiver, work really hard on her backhand (how come she has virtually no backhand to speak of, is a mystery to me!! ) and her courtcraft.

She has so far, been displaying a very stable and balanced head on her young shoulders. I just hope she is not getting too cocksure. Pride goes before a fall. Ask WYH.

Hope that Saina Nehwal is not getting too cocksure

Originally Posted by cobalt

She is quite correct in her evaluation. Besides, the media in India have this totally stupid obsession with comparing the careers of the 2 girls; they are like apples and oranges! But I understand your point. What I found very disappointing however was this statement...

Just very unfair. There are many young girls from the smaller towns and even villages in India who have in recent years shone in their chosen sport, even becoming international champions. They work, train and push the envelope every bit as hard as Saina does; some even more so. In fact, Saina would do well to consider that she needs to add a few more arrows to her quiver, work really hard on her backhand (how come she has virtually no backhand to speak of, is a mystery to me!! ) and her courtcraft.

She has so far, been displaying a very stable and balanced head on her young shoulders. I just hope she is not getting too cocksure. Pride goes before a fall. Ask WYH.

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Saina Nehwal's father (a member of BadmintonCentral), and perhaps even Saina herself, is probably reading our posts. Hope that it was the press that was misquoting Saina's words.
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What you have said actually happened to Lin Dan, who was first playing under YY sponsorship and then later playing under LN sponsorship. Sponsors can only tie down a player within the period of the sponsorship; It's not a contract to tie down a player forever.
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Actually the entire CHN team switches over to LN sponsorship, not LD choice. And as long as LD is playing under CHN team, then he is tied down to LN, forget YY. I think if the sponsor does not compete with LN in the same products, then LD can endorse provided CHN approves that.