Della.com swaps Ogilvy for Red Whistle

SAN FRANCISCO: Della.com, the online bridal and gift registry
formerly known as Della & James, has shifted its nearly dollars 500,000
account from Alexander Ogilvy to Red Whistle, the Weber Group consumer
tech spin-off launched last month.

SAN FRANCISCO: Della.com, the online bridal and gift registry
formerly known as Della & James, has shifted its nearly dollars 500,000
account from Alexander Ogilvy to Red Whistle, the Weber Group consumer
tech spin-off launched last month.

SAN FRANCISCO: Della.com, the online bridal and gift registry

formerly known as Della & James, has shifted its nearly dollars 500,000

account from Alexander Ogilvy to Red Whistle, the Weber Group consumer

tech spin-off launched last month.

According to Della.com PR manager Lindsay Louden, the account was put up

for review at the start of January, though she did not give any specific

reasons for the shift. ’It was just a strategic decision to revamp

efforts and make a change,’ she said.

Alexander Ogilvy was invited to participate in the competitive review,

but was overtaken by Red Whistle’s combination of skill and enthusiasm,