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Tag archives: durex

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.
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And here we are again posting about Durex. But this time there is a good reason to spread the word around their social media activation around the World AIDS Day 2012. The more people will help raising awareness around HIV, the more condoms Durex will donate to charity associations around the world. The target to reach is 2.5M condoms to donate. A pretty high number, that becomes even more impressive if you think that it is the same number of people infected with HIV last year.
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For once, a Durex commercial that doesn’t try to be sexy nor funny. Yet, it will make you smile, and possibly increase your appreciation of their product. What the heck am I talking about? Well, watch the video below, I don’t want to spoil this…
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In-flight advertising is usually boring as hell and more intrusive than a pop-up banner on an iPad. You can’t skip it nor ignore it, you just have to face it. But my guess is that you might actually like (or at least appreciate the surprise effect) of a recent Durex inflight marketing execution made in Poland.
The pre-flight safety demonstration for the first time included a few additional tips for those planning an holiday with plenty of fun…
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Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box – a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

Love the budget and the production on this new site from Durex condoms – in Arabia!! What I found less appealing was the trick of using hot girls and boys tempting you to have sex with them by holding your fingers on your monitor. WTF!! How many are going to fall for that old trick?
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Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.