We are honored - iF Award for BOE Alta

5. March 2015

The magically thin screen

The iF International Forum Design announced that LUNAR Europe won the iF Gold Product Design Award for the Alta TV from BOE. LUNAR’s Munich and Hong Kong studios closely collaborated on this notable project.

The prestigious iF award is given annually. More than 50 international design experts evaluated 3,500 entries in 17 award categories. Entries came in from 48 countries, showcasing the continued international reach of the iF design awards. We’re thrilled to receive this recognition.

The 4K Alta TV is all about longevity. The magic thinness transforms a technical product into a premium life-style object that becomes part of your home, like classic furniture or lighting. We’ve reduced the product to its essence, while expressing an iconic, charismatic and timeless design.

At the same time, we wanted to pursue a simple experience that spanned a range of touch points – TV, remote, media box, UI, packaging, quick start guide and service. In our drive for simplicity and attention to detail we of course had to address the annoying messy cable situation that most TVs force upon you. Our solution: one cable – executed in a beautiful red textile cover.

Ultimately, we were expressing a vision of “intelligent minimalism” for a completely new consumer brand at the intersection of lifestyle, technology and beauty.