Sourcebooks: Rethinking Failure In The Digital Age

Posted at 9:03AM Wednesday 15 Jan 2014

Sourcebooks' CEO Dominique Raccah is a force for change in publishing, priding herself on a near-extreme disruptive status where books and readers are concerned. But as Raccah explains, the most extreme failure companies can face at this point is to dismiss a new platform, technology, or opportunity as non-viable, as too often those decisions are not based on real data but are instead based on a comparison to where the publishing industry has always been.