In this digitized era, businesses that fall behind technologically are crippling themselves.

Yes, even Salons and Spas.

If you own or manage a spa or salon, the software you choose will have major bearing on your bottom line.​That’s because today’s Point of Sale (POS) systems do so much more than your old appointment book used to.

Marketing takes time, effort, and money. This is why businesses need to do all they can to streamline their efforts. We find doing so allows spa, salon, and tanning salon owners the time they need to do what they love. And this is why you got into this business in the first place, right?

What can you do to boost your marketing efforts? We have a suggestion: tanning salon software.

4 Ways Tanning Salon Software Can Be a Boost to Your Marketing Efforts

Here are just a few ways tanning salon software can help attract new customers.​1. Get More Clients – Keep the Ones You Already Have​This is the goal of every business, so it’s a no-brainer this would be your goal, too. With a customized marketing campaign, you can appeal to theneeds and desires of your ideal customer.

Over the years, we’ve found every spa or salon business owner is continually looking for ways to achieve business success.

We’re not going to lie – we look for the best ways to achieve success, too!

We discovered it’s incredibly helpful to implement business practices which are proven to produce successful results. Through our journey and those of our customers, we’ve learned there are three tried and true keys to spa business success.​This includes, of course, utilizing the top salon software. But success definitely goes beyond salon management software. ​

Management issues are one of the most common workplace complaints made by employees. When people work in an unhappy, stressful environment, no one is happy. This includes you, your employees, and your clients. And when the tension is so thick you can cut it with a knife, you end up losing business and employees, which can lead to a poor reputation. Thankfully, all hope is not lost. You can make some changes right now which can turn everything around. What kinds of changes will you need to make?​There are a number of management issues which can occur in a salon. We’ll take a look at some of them, what causes them, and how you can repair them. We’ll even show you how salon management software can help with some of your management issues. ​

One of the surest paths to success is productivity. If you’re productive in your personal and professional lives, there’s really nothing you can’t achieve.

Unfortunately, a lot of people aren’t nearly as productive as they would like to be. They want to achieve great things, but the tasks are too difficult or time-consuming. Or, maybe they just don’t have the motivation to make things happen.

We get it – we all have those moments. This why we’re thankful there are tools which can help. Not only do they get us back on track, they can actually make our productivity soar.

One such tool is salon management software.​If you’re a salon owner, read on to find out how a salon POS system can take the productivity of you and your team to a whole new level.​

Along with content marketing like blogs and videos, social media marketing is one of the best ways to get your salon in front of your ideal customers.

But learning how to use a new platform in a way which garners results can seem overwhelming.

Thankfully, salon management software can be integrated with your social media platforms of choice, including one which has grown in popularity – Instagram.​Today, we’re going to discuss why you should take the time to learn how to use the popular social media platform Instagram along with our top salon software.​