The theme of the evening's discussion will be "Managing
Creativity - in yourself and others". Ambitious creative
leaders need to step forwards from just being creative thinkers
themselves, they also need to develop the skills necessary to
successfully manage and develop creativity in others. Our panel of
international experts from diverse industries will reflect on the
qualities required to manage and lead creative thinking and
innovation.

This fascinating event gave participants the opportunity to hear
the latest on digital transformation, disruptive technology and
uncover crucial insights of how the leadership of the future will
be impacted.

The Chamber's most important event is its
Annual Conference, first held in 1981. It was originally scheduled
just prior to the International Monetary Fund as an informal get
together of the participants en route from Italy to Washington or
one of the other venues abroad. Over the years it has become a
significant event in its own right and an obligatory date on the
calendar of anyone dealing with Italy and the UK.

Hosted by Dr Hsin-Hsuan Meg Lee, Co -Director for the
programme and the Admission Coordinator, this free event gave the
opportunity to learn about the MMK and be guided through the
admission process. Participants had the opportunity to pose
questions and have them answered on the spot - all from the comfort
of your sofa!

On 27th October 2017, we opened the doors of ESCP
Europe's London campus to anyone wanting to know more about the
School and the programmes it provides.

This afternoon to evening event combined presentations,
workshops and panel discussions, all designed to give an idea of
what happens at ESCP Europe, The World's First Business School
(est. 1819). We provided delicious food and drinks to attendees,
offering them the chance to chat informally to staff, professors
and students at the School and ask any questions they might
have.

How to balance price and volume ambitions? How to use
pricing techniques to capture volume flows whilst maintaining brand
and value perception? The talk provided an overview of
pricing approaches and growth levers to make the most out of each
type of commercial deal, addressing both B2C and B2B
environments.

ESCP Europe
Business School and its Creativity Marketing Centre hosted an
exclusive discussion on this fascinating topic. The talk was
followed by a drinks reception, allowing attendees the opportunity
to meet the speaker, a distinguished cohort of marketing executives
with experience across a wide range of industries, and network with
other like-minded people. The event took place on
12th October at 7.00pm at ESCP Europe's London Campus.

Our MSc
in Marketing & Creativity students were coming to the end
of their time at the London campus and will soon move to Paris to
continue their studies.

Before that they invited the local community to the ESCP Europe
London Campus to attend workshops on topics such as Digital, Sales,
Branding and Entrepreneurship. These topics were specifically
tailored to tackle the obstacles facing local businesses in
London.

The operating system of the global economy is being
reworked, and businesses across different industries must adapt to
a new and dynamic reality. Digital disruption is here to stay
and that means business change is too, to leverage the new
opportunities.

Disrupting the marketing organisation

As brands transform themselves for the digital marketplace, how
can they be sure that their marketing efforts are keeping
pace?

How should marketing organisations adapt themselves to match
the rapid evolution in consumer expectations?

What does it mean to manage the transition from one-off
interactions with individual customers to continuous
engagement with a virtual community of supporters and
subscribers?

Platform models are behind many of the hugely
successful digital businesses of the past decade including eBay, AirBnB, Uber and more.
Understanding the opportunities and challenges they bring with them
is a must for all managers interested in creative strategies and
strategy in general.

On 29th October 2016, we opened the doors of ESCP
Europe's London campus to anyone wanting to know more about the
School and the programmes it provides.

This all-day event combined presentations,
workshops and panel discussions, all designed to give an idea of
what happens at ESCP Europe, The World's First Business School
(est. 1819). We also provided refreshments and networking sessions,
allowing attendees to mingle informally with both each other and
members of the School's staff and faculty.

Whether you are a prospective student or simply an interested
local resident, we will be delighted to welcome you to our campus
for this event.

Can ideas really travel freely across borders? How
important are local cultural factors for brands building a coherent
international presence? And what are the creative secrets that
drive some marketing campaigns to universal success while others
end in ignominious failure?

The Creativity Marketing Centre at
ESCP Europe hosted an exclusive Forum on the topic of 'Creativity
across Cultures'. Our speakers were two leading experts in
international marketing who shared their insights and advice.

The event took place at ESCP Europe's London
Campus on Tuesday, 28th June at 7.00pm.

On 10th October 2015, we opened the doors of ESCP
Europe's London campus to anyone wanting to know more about the
School and the programmes it provides.

This all-day event combined presentations, workshops and panel
discussions, all designed to give you an idea of what happens at
ESCP Europe, The World's First Business School (est. 1819). We also
provided refreshments and networking sessions, allowing attendees
to mingle informally with both each other and members of the
School's staff and faculty.

The rise of movement marketing is one of the most striking
trends in communications today, whether dealing with cultural
trends that develop spontaneously within society or, increasingly,
the adoption and support of those movements by brands in order to
generate differentiation and empathy. Certainly, the rules and
practice of movement marketing need to be remade compared with
traditional advertising or even sponsorship, and there is much new
thinking for brands to absorb in this new discipline. Our two
speakers bring a wealth of experience in this area from both a
strategic and an implementational standpoint. This session promises
to be crucial listening for anyone interested in the future
trajectory of brand marketing and consumer co-creation.

The event took place on Friday, 9th October at 7.00pm at ESCP Europe's London Campus. The talk was
followed by a drinks reception, allowing attendees the opportunity
to meet the speakers and network with other like-minded people.

The event took place on Thursday, 9th July at 7.00pm at ESCP Europe's London Campus. The talk was
followed by a cocktail reception, allowing guests the opportunity
to meet the speakers and network with other like-minded people.

ESCP
Europe's Creativity Marketing Centre presented a stimulating
talk on 'How to Build a Billion Dollar App' with
invited guest George Berkowski, Founder & CEO of
IceCream, Author of 'How to Build a Billion Dollar App', and
graduate of the Specialised Master in Innovation and
Entrepreneurship, 2002.

The event took place at ESCP Europe's London Campus on Tuesday,
9th June at 7.00pm. The talk was followed by a cocktail reception.
Attendees had the opportunity to meet the speaker, faculty members,
and network with Executive MBA participants and other like-minded
people.

The Creativity Marketing Centre at ESCP Europe presented
a talk on 'The Secret of Building Brands in a Developing
Market'.

Our distinguished speaker was Feyi Olubodun, General Manager and Chief
Operating Officer of Insight, Nigeria's largest communications
agency and recently voted one of the 100 Best Places to work in
Nigeria.

The event took place on Friday, 24th April at 6.30pm for a 7.00pm
start. The talk was followed by a cocktail reception, allowing
guests the opportunity to meet the speaker and network with other
like-minded people.

The Creativity Marketing Centre at ESCP Europe Business School was delighted to
announce that Facebook was hosting a selected group of 30
/ 35 students on Friday 27th March, 2015 at their EMEA HQ in
Dublin.

The visit included a company presentation, a chance to network
with alumni now working at Facebook and the opportunity
to find out more about the full-time roles available at
Facebook across EMEA.

ESCP Europe Business
School in collaboration with
the Italian Chamber of Commerce
invites you to an exclusive evening reception at its campus in
London. Attendees will have the opportunity to learn more about the
School and the programmes it provides, many of which offer
participants the opportunity to study at its campus in
Torino.

The evening is the ideal occasion to meet up with the ESCP Europe
Community and be in touch with its wide business
newtwork.

To register for the event please RSVP Laura Carrer
- lcarrer@italchamind.org.uk
As places are limited, please register early to avoid
disappointment.

With special Guest Speakers:Holli Rogers, Former Fashion Director,
Net-a-PorterEmeline Wraith, Founder at Remote Goat and The Nawty
Step

ESCP Europe Business School and its Creativity
Marketing Centre were delighted to host a stimulating
panel discussion with two distinguished marketing entrepreneurs.
Our guest speakers shared their career stories, as well as the
power of creativity and intuition in starting up businesses.

The evening provided the opportunity to network with
participants of our new Executive Master in Marketing and
Creativity, as well as the Creativity Marketing Research Centre,
campus staff and fellow alumni.

Our next Open Day will be our annual Open Doors event. Taking
place on Saturday 8th November, Open Doors will incorporate
information about our School and programmes with several
fascinating sessions with guest speakers. Now it its 4th year, this
event is going from strength to strength! Unlike our standard Open
Days, this special event will also include information on our
Executive programmes.

The event brought together a group of leading international
researchers working at the intersection of creativity, marketing
and consumer behaviour who presented some of their work on the
fascinating and timely topic of Consumer Creativity, and initiated
collaborations on new research outputs on the topic.

The Creativity Marketing Centre (CMC) at ESCP Europe Business
School is delighted to report a new series of academic research
seminars in London for spring 2014, focusing on new, exciting, and
creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to
discuss their current research with the CMC team and guests. Each
2-hour session will include a networking lunch, presentation by the
invited expert on the theme, open discussion and time for
questions. Attendance will be free to marketing faculty and PhD
students from all academic institutions.

The Creativity Marketing Centre (CMC) at ESCP Europe Business
School announced a new series of academic research seminars in
London for autumn 2013, focusing on new, exciting, creative
topics and approaches to the broad field of marketing.

The seminars featured leading academics in the field who
discussed their current research with the CMC team and guests. Each
2-hour session included a networking lunch, presentation by the
invited expert on the theme, open discussion and time for
questions.

The Creativity Marketing Centre (CMC) at ESCP Europe Business
School is proud to announce a new series of academic research
seminars in London for spring 2013, focusing on new, exciting, and
creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to
discuss their current research with the CMC team and guests. Each
2-hour session will include a networking lunch, presentation by the
invited expert on the theme, open discussion and time for
questions. Attendance will be free to marketing faculty and PhD
students from all academic institutions.

How can a creative approach to big data dramatically improve
marketers' understanding of their customers and markets for better
results?

The unfathomable amounts of highly sophisticated data produced
by consumers and accessible to marketers are increasingly difficult
to fully comprehend and exploit. Creativity is key. Marketers must
ask creative questions and imagine creative uses to extract the
full value of big data. We bring together experts from the
analytics and marketing fields to help identify key opportunities,
challenges and best practices, and to formulate creative approaches
to exploit the full, untapped potential of big data in marketing.
Confirmed Speakers include leading players in data warehousing and
business intelligence, online retailing, pharmaceuticals, financial
services, marketing analytics, consumer segmentation and profiling
and more.