Apple adds Genius movie, TV recommendations to Apple TV

Apple has added its Genius recommendation system from iTunes to Apple TV, offering to suggest titles related to previous purchases.

The suggestions are available from new Genius menu options under both Movies and TV, opening listings of related content.

iTunes already provides users with related recommendations in its optional Genius Sidebar, so the change is primarily a convenience to users looking for interesting content.

Apple highlighted sales of over 4.2 million Apple TVs over the past five quarters since the company transitioned to an iOS-based device, although after noting the sales figures, Tim Cook said, "in the scheme of things, if you dollarize it, we still classify it as a hobby."

Apple highlighted sales of over 4.2 million Apple TVs over the past five quarters since the company transitioned to an iOS-based device, although after noting the sales figures, Tim Cook said, "in the scheme of things, if you dollarize it, we still classify it as a hobby."

You know you're doing well when $420 million gross revenue is just a hobby Not to mention the increased revenue seen from purchases made through the ATV. Must be nice!