American Eagle trolls Internet with doggie apparel

Dogs deserve a chance at style, and thanks to American Eagle they are finally getting their moment in the fashion spotlight. The U.S. clothing retailer announced a new doggie clothing line Monday, called “American Beagle Outfitters.”

The “dogumentary,” as AE has dubbed it, introduces the thought process behind its new line, which creators call “next level” and “beach meets street.” They go on to say they've created 10-15 looks for the dogs which “match back to” American Eagle's “brand DNA.”

It all seems adorable (and not really that insane in today's world of puppy cosplay) but there's a touch of tongue-in-cheekness to the whole ad that makes it seem like one big April Fool's joke. Last year, the clothing company created a similar viral prank by releasing the fake “Skinny Skinny jean” — denim spray which allowed you to paint jeans on your body.

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American Eagle Outfitters would not confirm if the video was an April Fool's joke, but did tell Mashable they would “be in touch next week with further details.”

The video directs users to an American Eagle website which displays images of dogs dressed up, with labels saying “coming soon.” Each look links back to an actual matching human look on their clothing site — a genius marketing strategy even if it's just a prank.

(The Skinny Skinny jean was also briefly advertised on AE's website.)

Furthermore, the website advertises for the ASPCA, saying $1 from every order will be donated back to the society.

But while puppy-wear seems ridiculous, another clothing company, Old Navy, actually had an entire line of pet apparel.