According to sources, the company expects to accelerate innovation at the company, through the acquisition.

Hector de la Barreda, president at Hershey’s-owned Amplify Snack Brands, said: “Krave is a great brand with a loyal fanbase who appreciate its innovative gourmet flavours and culinary roots tracing back to its origins in Sonoma, California”.

Sebastiani, Sonoma Brands’ founder and managing partner, added: “From expanding Krave’s product offerings to dipping into the plant-based category and increasing worldwide distribution, Krave is in a great spot to come back home to Sonoma where we can continue the brand’s fantastic momentum as a category leader”.