Chapter1MASSCOMM - Chapter 1 Notes Mass communication:...

Chapter 1 Notes Mass communication: messages from one source to another A. Culture and evolution • Oral and written revolution: tribal storytellers • The print revolution: leads to permanency, books were expensive at first • Electronic era: began with the telegraph o Media messaging became instantaneous o Media became a commodity o Easy to coordinate the military o Leads to future technology in 1950’s • Digital era: images, texts, and sounds o Bloggers and email o Social media incorporates people all over the world o Media convergence o Technological merging of contents  Ex. Magazines going online o Cross plat forming: consolidation various media holdings  Ex. Creating different stories for various media outlets B. Media businesses in a converging world o Able to produce worthy products or pander society’s desires o Evolution of a new mass medium  Novelty stage: trying to solve a problem  Entrepreneur stage: determine uses for the device  Mass medium stage: figure out how to market the device as a

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