Video Guidelines

Introduction

The University encourages the use of video to portray all aspects of campus life. These guidelines are available to help the campus understand the best practices in creating video.

Background

Rob Trubia, the Director of Creative Services is the contact for promotional video discussions and the Center for the Teaching and Enhancement of Learning (CETL) is the contact area for academic video guidance. The amount of video assistance available depends on the focus of the video, scope of request and the resources available.

Graphic Standards

Quality of Video

The type of content suitable for video varies widely. In general, promotional videos should be informational, entertaining and fit within the brand guidelines and messages. Instructional videos reflect the wide array of research and educational interests at the university and should compliment classroom or research topics.

Accessibility Standards

To ensure user accessibility, captions are required on all video content placed on any UNC Web site or YouTube channel.

Inclusion of a Video on the UNC YouTube Channel

YouTube has become a prominent promotional and informational resource and the university has chosen, with a few exceptions, to organize videos in one official channel rather than uploading to disparate YouTube locations.

Videos should not be uploaded to individual department YouTube channels but rather given to Creative Services to include on the official UNC YouTube channel. A YouTube embed code can then be used to insert the vidoe into a web page.

Submission of Videos

Video designed to supplement classroom or research activities should be submitted to CETL for inclusion into the appropriate learning modality. YouTube promtional videso, once approved, can be submitted to rob.trubia@unco.edu.

Using the video

Once the video is live on YouTube, the embed code for the video will be given to the submitter or Web author to allow inclusion on a UNC Web site if desired. Only UNC videos can be embedded on UNC Web site.

Videos appropriate for Facebook can be uploaded by a Facebook administrator.

Best Practices

The quality of university videos is a direct reflection on the programs and people at UNC. Industry best practices should be reviewed before planning a video. For more information about best practices, please see www.unco.edu/websupport/video/.