Thank You for visiting PrimalFit's Internet web site ("Site") located at the URL www.PrimalFitTraining.com. This Privacy Policy details certain policies governing PrimalFit’s use of personally identifiable information about Users of Our Site and Users of services available through this Site (the "Services"). Please note that the practices of PrimalFit with respect to personal information may be amended from time to time. We encourage visitors to and Users of Our site to regularly review Our Privacy Policy. Remember, You always have a choice to opt-in or opt-out of Our use of Your personal information. By using the site You consent to the collection, use and disclosure of Your personal information in accordance with this policy. If You do not agree with the terms of this Privacy Policy, please do not submit any personal information to Us through Our Site.

If You choose to visit the Site, Your visit and any dispute over privacy are subject to this Privacy Policy and Our Terms of Use, including limitations on damages to the extent permitted by law, resolution of dispute procedures, and application of the law of the State of Illinois, as set forth in Our Terms of Use.

If You have any questions regarding this Privacy Policy please contact Us via email at ijmatthews12@gmail.com.

Privacy Policy Updates

All personal information that We collect and maintain will be subject to this Privacy Policy, as amended from time to time. "Personal information" is defined as any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. PrimalFit reserves the right to change the Privacy Policy from time to time at its sole discretion. PrimalFit will post its updated Privacy Policy on Our Site located at www.PrimalFitTraining.com. We will notify Users of this website by posting any updated policy on this page and such changes will be effective immediately and without further notice. If any modification is unacceptable to You, You shall cease using this Site and the Services. If You do not cease using this Site and the Services, You will be deemed to have accepted the change.

WHAT INFORMATION WE COLLECT

Information Collection and Use

The exact types of personally identifiable information collected from You may vary depending on the transactions You conduct on the Site and the various activities in which You participate. You can generally visit Our Site without revealing any personally identifiable information about Yourself. However, in certain sections of this Site and when You purchase Our Services, You will need to provide personal information. Due to the nature of some of these activities, We may collect personally identifiable information that You submit, such as Your name, address, email address, credit card number and/or phone number and other demographic data. We may also collect additional personally identifiable information. We may use Your personally identifiable information to register You to use Our Site and Services, deliver certain services, provide notices regarding services You have purchased, and verify Your authority to use Our Site, improve the content and general administration of the Site and Our Services and display targeted advertising on web pages served by the Site. It is important You understand non-personally identifiable information, such as IP address, may be collected automatically by Our systems from every Site User, even if You did not voluntarily provide it to Us.

We reserve the right to access and disclose Your information as may be required by courts or administrative agencies, and to the extent required to permit Us to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, the rules or policies of the Site or the Services, or the rights of third

parties, or to investigate any suspected conduct which We deem improper. We may share financial information with non-affiliated third parties to facilitate the completion of transactions, to respond to subpoenas, for other legal compliance purposes, and for billing and collections.

Registration Information and information submitted during transactions on the Site may be used in the following ways:

a) To improve customer service,

b) For fraud protection at the time of registration,

c) To personalize the User’s experience,

d) To process the completion of a purchase such as sharing Your name, address, telephone number, email address within Our company or service providers,

e) To perform Our billing, administration and collections functions, and

f) To communicate with You as necessary.

Financial Information

Financial information is used to bill You for transactions You carry out on the Site and to collect on fees incurred through the use of the Site. If Your account is past due and collection must be pursued, Your contact and financial information may be shared with collection agents and/or credit reporting agencies.

Your choices with respect to personal information

PrimalFit recognizes and appreciates the importance of responsible use of information collected on the Site. PrimalFit may communicate information to You regarding products, services, and special offers available from PrimalFit or selected third parties unless You have opted not to receive such communications or such communications are prohibited by law, although We may find it necessary to communicate with You regarding Your use of the services on the Site. We do not sell, rent or share Your personally identifiable information to or with third parties for marketing purposes or in any way other than that disclosed in this privacy statement. You may "opt out" of receiving PrimalFit's email updates, newsletter and/or partner emails by responding to clicking unsubscribe on any email you receive or by contacting Us at www.primalfittraining.com. PrimalFit may contact You when there are changes to the Terms of Service or Terms & Conditions, as applicable. In addition, We might send You strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if Our service is temporarily suspended for maintenance, We might send You an email. Generally, You may not opt-out of these communications, which are not promotional in nature. If You do not wish to receive them, You have the option to by contacting Us. There are limited instances in which PrimalFit may divulge Your personal information, including requirements of law, regulation, or litigation. We reserve the right to disclose Your personal information as required by law (e.g., to comply with a subpoena, warrant, court order, or legal process served on PrimalFit) and when We believe that disclosure is necessary to protect Our rights, protect Your safety or the safety of others, investigate fraud, and/or respond to a government request. We may also disclose information about You if We determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

Non-Personal Information

We automatically collect Your IP address when You visit Our Site. We use Your IP address to help diagnose problems with Our server, and to administer Our Site. Your IP address is used to gather broad demographic information, and to track usage patterns in the Site. We do not correlate this information with data about individual Users.

Cookies

We may use small text files called cookies to improve overall Site experience. A cookie is a piece of data stored on the User's hard drive containing information about the User. Cookies generally do not permit Us to personally identify You. If You do not wish to accept cookies, it is Your responsibility to alter or change Your computer and/or web browser from accepting cookies from Us. By altering Your computer from accepting cookies You understand it may prevent You from accessing many functions from Our Site.

Aggregate Information

As is true of most websites, when You use the Site, PrimalFit or third parties authorized by PrimalFit may also collect certain technical and routing information about Your computer to facilitate Your use of the Site and its services. We may automatically collect Your IP address when You visit Our Site. We use Your IP address to help diagnose problems with Our server, and to administer Our Site. Your IP address is used to gather broad demographic information, and to track usage patterns in the Site. We do not correlate this information with data about individual Users. The Site may track the total number of visitors to Our Site, the number of visitors to each page of Our Site, browser type, and IP addresses, and We may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track Users' movement, and gather broad demographic information for aggregate use.

HOW WE USE THE INFORMATION

General Uses

We may use Your information internally to customize Your experience with Us and Our Site to help Us develop new products and services, to verify Your identity, to collect debts owed to us, or to investigate or settle inquiries or disputes, and for other legally required or permissible purposes. We may track certain information based upon Your behavior on the Site. We may use this information to do internal research on Our Users' demographics, interests, and behavior in order to better understand Our customers.

Emails from PrimalFitTraining.com

You may receive emails from Us unless you have opted-out of receiving such emails. You may opt-out of receiving certain email communications by contacting PrimalFit through PrimalFitTraining.com, by emailing an unsubscribe request to ijmatthews12@gmail.com or by clicking the unsubscribe button on any email you have received.

How We Share Your Information

We collect information to understand Your needs and interests and to deliver a consistent and personalized experience on the Site. We may use Your information in the following ways:

1) Assist You in completing a purchase.

2) To prevent and detect security threats, fraud or other malicious activity.

3) Communicate with You regarding products and/or services.

4) To provide or improve customer support.

5) To update You on new services and benefits.

6) To Provide personalized promotional offers.

7) To compile statistics and better fit Our service to Our customers’ needs.

We will not rent, sell or lease Your personal information to others without Your permission, except as necessary or appropriate to (i) carry out the transaction, activity or request made by You on the Site, (ii) comply with any applicable law, court order or other judicial process, or (iii) enforce or apply agreements with You, or protect the rights, property or safety of Us or third parties, or as otherwise required or permitted by law.

We may share Personal Information with any subsidiaries, affiliates or agents of PrimalFit or with any of Our Third Party Providers that We have contracted with. We may collect and share aggregate website statistical information (such as bids, sales, traffic patterns or related information) with third parties.

Automatic Notices.

Certain notices such as updates to this Privacy Policy, Terms of Use or Buyer/Seller Policies cannot be opted out of.

Disclosure

We may provide the data generated by cookies and the aggregate information to the vendors and service agencies that We may engage to assist Us in providing Our Services to You. Such third party entities may be obligated to use Your personally identifiable information solely to provide the services to us. We will disclose Your personally identifiable information if We reasonably believe We are required to do so by law, regulation or in cooperation with any governmental investigation. We will not sell Your personally identifiable information to any company or organization except We may transfer Your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which PrimalFit participates or to a purchaser of all or substantially all of PrimalFit's assets to which this Site relates.

Third Party Collection

We may use third-party advertising companies and advertising networks to serve ads to You on Our behalf when You visit Our Web site. These companies may use information (not including Your name, address email address or telephone number) about Your visits to this and other Web sites in order to provide advertisements about goods and services of interest to You.

HOW WE PROTECT THE INFORMATION

Security

We have taken many steps in protecting the Site with reasonable security measures to protect from loss, theft, misuse and alteration of any information. We may employ procedural and technological security measures that are reasonably designed to help protect Your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. PrimalFit may use encryption, password protection, and other security measures to help prevent unauthorized access to Your personally identifiable information. You should be aware that any information transmitted electronically via the Internet might not be 100% secure. We assume no liability for the loss of any information that You transmit to Us via the Internet and We cannot ensure the security of any information You transmit to Us or receive from us. We urge You to take steps to keep Your personal information safe (including Your account password), log out of Your account after use, and close Your web browser.

Protection of Your Personal Information

The personal information that You provide in connection with use of any of the Services on Our Site is, for the purposes of this Privacy Policy, classified as Registration Information. Registration Information is protected in several ways. Your Registration Information resides on a secure server that only selected PrimalFit personnel and contractors have access to via password. PrimalFit encrypts Your personal information and thereby strives to prevent unauthorized parties from viewing such information when it is transmitted to PrimalFit. The security of Your personal information is important to us. When You enter sensitive information (such as credit card number) on Our registration or order forms, that information is protected by using secure socket layer technology (SSL). We strive to protect the personal information submitted to us, both during transmission and once We receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. While We strive to use commercially acceptable means to protect Your personal information, We cannot guarantee its absolute security. PrimalFit takes its Users' privacy concerns seriously. If You believe that PrimalFit has not complied with this Privacy Policy with respect to Your personal information, You may contact Privacy Officer and can send an email to Us at ijmatthews12@gmail.com. In Your letter please describe in as much detail as possible the ways in which You believe that the PrimalFit Privacy Policy has not been complied with. We will investigate Your complaint promptly.

Children's Privacy

PrimalFit recognizes the privacy interests of children and We encourage parents and guardians to take an active role in their children's online activities and interests. This Site is not intended for children under the age of 13. PrimalFit does not target its Services or this Site to children under 13. PrimalFit does not pursue, attempt or knowingly collect personally identifiable information from children under the age of 13.

FOREIGN USERS

Foreign Users

The Site is located in the United States. If You are located outside the United States, please be aware that information You provide on the Site is being transferred to and stored in the United States. The Site’s personal information practices and the terms of this Privacy Policy may or may not comply with foreign law, so if You do not agree with this, please do not use the Site.

Notice to European Users

The information You enter on this Site or otherwise provide to PrimalFit may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, You are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self- regulation. Article 26 of the European Union's Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country's level of protection. By agreeing to the terms of use and this privacy policy, You consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by PrimalFit on its servers located in the United States of America as described in this Privacy Policy.

This Privacy Policy was last updated and effective as of: January 9, 2014

The premier fitness company of the Western Suburbs.

PrimalFit Training is rooted in simplicity, breaking down the barriers that inhibit people from attaining their health and wellness goals. Our workouts are based around the primitive movements that humans have done for thousands of years. While man has evolved, the movement chains of the human body have stayed constant. PrimalFit Training teaches fitness programs that provide lasting results while focusing on basic movements that are simple and easy to understand.