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Author: Dianne Craig

Running a business in Singapore is a daunting task. There are so many pitfalls and few opportunities. If you are able to market your business, you will thrive and will eventually dominate your competitors. Traditional marketing is no longer as effective as it used to be.

If you are still using the traditional marketing mediums to showcase your products and services in Singapore, you are going to struggle.

To join the online marketing bandwagon quickly, you should seek the assistance of an online marketing agency. While there are many out there, Visibiliti’s performance-based campaigns are a good way to ensure that you will definitely get leads for your company’s marketing. If you are looking for digital marketing in Singapore, you should check out Visibiliti.

The following article Yoursite shed light on the state of digital marketing in Singapore.

The state of digital marketing in Singapore in 2017

2016 was a great year for digital marketing in Singapore but 2017 seems to hold greater promise given that the industry never slows down. New innovations and technologies are always emerging in every sphere of digital marketing from social media, PPC and SEO to content and email marketing just to mention a few. It is time every digital marketing agency began evaluating the current trends in the industry and prepared accordingly.

Marketing, whether digital or traditional, is a complex field dominated by companies with the ability to plan ahead, take advantage of changes in the market, and beat their competitors in adapting to the changes. Read more here

You likely now know the state of digital marketing in Singapore and you are probably thinking if it is going to overtake traditional marketing.

The following article by Sam Makad shed light on some reasons why digital marketing might take over traditional marketing.

Will digital marketing take over traditional marketing?

There is a heated battle for the heart and soul of traditional marketing strategy and digital marketing strategy. Since a long time, traditional marketing strategy has helped businesses to expand from different operations into the multinational association. The era of digital marketing continues to expand and as long as technology continues to advance, digital marketing will as well.Read more here

You definitely now know a couple of things about the future of digital and traditional marketing. And you are probably going to be interested in learning how digital marketing is going to take over traditional marketing.

The following article by Lewis Dillingham discusses how digital marketing is going to take over traditional marketing tactics.

How has digital marketing taken over traditional marketing tactics?

In recent years, digital marketing has become the dominant, most effective form of marketing. The tactics that are used by traditional marketing, have been expanded and enhanced exponentially by digital methods. When traditional methods would spread your business name to 500 potential clients, digital methods could spread it to 5,000 potential clients for a fraction of the price. In this article, I’ll be detailing a few marketing benefits that are enhanced by doing things digitally.Read more here.

Final note

Businesses in Singapore are now giving their attention to digital marketing. If you want to thrive and dominate your competitors, you should do the same. Using traditional marketing medium to showcase your product is not really a good idea because most Singaporeans are spending a large chunk of their time in the digital space. In order to reach them, you have to learn how to market your business digitally. In years to come digital marketing is going to completely take over traditional marketing.

A lead generation strategy is very important when it comes to impressing your boss with the required numbers for lead generation. But without a great digital marketing strategy it is very difficult to achieve these numbers. Even when you are using digital marketing tools for lead generation, if you don�t follow a particular strategy your plan might not work out the way you want it to. A good digital marketing strategy will enable you to factor in all the essential elements to facilitate good leads which can be converted to potential clients and generate revenue.

You should check out Visibiliti if you are looking for an agency to help you run an excellent digital marketing campaign.

Here are the various ways you can generate leads through a good digital marketing strategy.

Always have a people centric plan

It is the rule of thumb in marketing to have people centric strategy and increase your reach and your visibility where you find the maximum number of people. The idea is to reach the maximum number of people and you need to be where they are in order to reach them. You cannot have a plan and execute it into places where there are very few people. This way you will never be able to achieve the leads that you want and there will not be any conversion either.

Use Twitter to increase your brand awareness

Twitter is a very good way to increase your brand awareness as there are many people from all walks of life on twitter and they are always looking for fresh content to drive them and inspire them. Being on Twitter is one thing and actively tweeting is another. In order to increase awareness about your brand you need to be active on twitter and make some sense to your audience to connect and engage with them over a period of time.

Facebook is a good way to engage with your target audience

Social media platforms like Facebook can also be a great way to engage with your Target audience and connect with them. On Facebook you can do a lot of things like posting pictures, write engaging posts, post videos and many more innovative campaigns can be built around your brand. You can use Facebook to increase your reach to a great extent as it is the most popular portal on social media today and everybody who matters is on Facebook. Hence this social media platform can help you spread the word and generate leads.

Youtube is another platform to showcase your capabilities

Youtube is the second most popular site and posting videos on Facebook is one of the most innovative ways to reach your target audience. The videos need to be engaging and innovative. It should be able to show off your capabilities to the audience in a very simple yet captivating manner. There are thousands of videos on Facebook and in order to reach your audience your video needs to stand out and grab the attention of your target audience. YouTube videos are a great way to increase retention and build a connection with your audience.

Emails are a very effective way to generate leads

Although emails might seem as an archaic tool to reach your audience, it is a very effective tool to connect with them. Your target audience might not read the entire mail but if you are able to captivate your audience in the first two to three lines of the mail, you have built some sort of a connection with them and they might remember about you and agree to use your services and offerings when the time is right.

These are some of the ways to generate leads through digital marketing. Get in touch with a search marketing agency to know more.

As they say, to give advice is the easiest thing to do. There are people who firmly believe that digital marketing methods that include search engine marketing in Singapore are very difficult and they may advise you against adopting them. Consider such advice as gibberish uttered by unenlightened folks. Ignore it! The fact is that digital marketing campaign is easy to launch provided you know your target audience. But you may wonder how you can know your target audience.

1. You should first have a website for your company. But it is wrong to assume that just by having a website, you can succeed in your digital marketing efforts. The website should prove to the visitors that you are an expert in the field in which you are operating. Once you distinguish yourself like this, those who are on the look-out for what you are offering will certainly come to know of you through the search engines. In fact, the very basis of an effective search engine marketing lies in how effectively you use your website and project yourself as an expert in your field.

2. As pointed out earlier, a well-made website is not enough for succeeding in your digital marketing campaign. Ensure to add an “Articles Section” to your site and in that section, you must post articles on a regular basis. Visitors to your website should be able to download and read the articles easily. The articles should clearly show to these visitors that you have specialized in the field.

3. Put in place a registration process for your website. Since you are ensuring that the contents of your articles are top-class, they will be popular on the search engines. So, more and more people may want to register on your site to make use of your expertise and to buy what you are offering. The registration process will help you have the email addresses of such visitors to your website. You can even offer a white paper or a special report in PDF format when they complete the registration process on the site.

4. You can also offer a monthly e-zine or an online newsletter for the subscribers. Through these e-newsletters or e-zine articles, you can provide the visitors with lots of useful and unique information about your industry. You can provide them with useful tips and suggestions as well. The aim is to make the visitors stay on your site for longer durations. If visitors are impressed, they will not hesitate to record their appreciation by writing testimonials or reviews about you. They will spread word about the invaluable information you are providing.

If you add another button that helps visitors to your site to send your articles to other known people, your popularity will soar faster than you expect.

5. Once you have the email addresses of a large number of interested folks, you can start making your email marketing efforts. Remember that these people are interested in the information you are providing them with. They may be interested to buy what you are offering as well. This means that they are qualified prospects. The more the number of such qualified prospects, more are your chances to succeed in your digital marketing efforts.

These are easy and inexpensive ways for doing effective digital marketing. Other options available to you include banner advertising, affiliate marketing, co-registrations, search engine optimization, content marketing, and so on. You must explore all the options available to you. You can continue to use those options that fetch results and discontinue those that do not suit you.

To summarize, you begin your digital marketing campaign by having a well-made website. It is by providing useful information and contents to qualified prospects, you will be achieving success in the campaign.

If you are a working parent but want the best care for your toddlers, we suggest a preschool in singapore that has infant child care centers. Before you freak out about your childs safety and care, we can assure you that a high quality infant child care center will not just take care of your child safely but will also prepare them for the future by teaching useful skills. Here are some of the skills that can only be learned in a preschool. If you keep your child at home, youre pretty much depriving them of these skills.

1. Language skills

Maximum vocabulary is learned during the early toddler years. Especially during ages 3 to 5, children can learn around 2500 new words. Preschool and infant child care centers aid this learning. This is not only taught by story reading but other activities like simple conversations also help new words. The teacher encourages students to speak up about topics of their interest. This way the child can express while learning all along. Since the learning is not the typical cramming of words, it is much more efficient too.

2. Observations

Kids are very observant creatures. They learn mostly from what they see. Preschools as well as infant child care centers are decorated and set up to help children learn better. The behavior of teachers and other kids allows toddlers to learn a lot of new things. However, since these behaviors are regulated in an infant child care center as well as in preschools, you dont have to worry about your kid learning anything inappropriate. Observations are enhanced in this environment. You will notice for yourself how your child will start noticing little things at home too, and the best of all is that there learning abilities are sharpened a whole lot.

3. Pre-math

What may seem like playing is a clever way of teaching. Playing shopkeeper games with fake money bills gives an idea of concepts like money value. A tiny bit of mental maths is also involved. Similarly, assembling toys, sharing a set of toys, etc. aid the learning of basics. Unconsciously, the concepts stay in the toddler brain. Although the typical 1 2 3 or alphabets are not taught, but these activities will help in the learning of those concepts in the future too.

4. Physical activity and motor skills

Healthy activity is important for everyone of every age group. Toddlers do get bored very quickly which is why preschools have a lot of various activities offered at once. There are sit-down activities as well those that involve motor skills. Jumping, running, climbing are examples of these activities. Use of scissors and other crafty projects are also a part of school days. These little challenges enhance skills like coordination.

5. Respect and tolerance

Infant child care centers are full of children. The resources they have are shared among everyone. It is also not restricted to one gender or any specific children. Spending time among different types of children with different habits teaches tolerance. All toys will not belong your kid alone, they would be fairly shared. This encourages tolerance. At home, there is usually only one toddler at a time. All toddler toys belong to that child and they do not really learn the concept of sharing. Preschools and day cares are vital for teaching these qualities. It may seem like a small thing but these skills will affect the child for their entire life.

Preschools and day cares might not be teaching a lot of academic curriculum. However, the skills taught in these places are essential for a lifetime.