Auto Dealer Group Trades In Old Lighting for $400,000 in Energy Savings
from GE Lighting LEDs

EAST CLEVELAND,
Ohio--November 14, 2012: When
Collection Auto Group learned it could save more than it would
spend to light its lots with new outdoor LED fixtures, the Ohio-based
auto dealer struck a sweet deal with GE Lighting. As the proud new
owner
of GE's energy-efficient ecomagination„
Evolve LED Area Lights,
Collection Auto Group's five-year lighting expense will
be discounted by
nearly $400,000 as the result of using 660,000 fewer kilowatt hours
(kWhs) while virtually eliminating upkeep for years to come.

“Lighting in a car dealership is extremely important for a
few reasons”

Operating across Northeast Ohio, Collection Auto Group represents 21
brands including Mercedes-Benz, Maserati and Aston Martin. The
company's
goal is to convert all of its 14 dealerships to new outdoor LED
lighting
in the next 12 months, starting with its flagship Mercedes-Benz
location
in North Olmsted.

Phase one of the project will see six existing dealerships fit with
Evolve LED fixtures, as well as two new lots currently under
construction. Going forward, GE's outdoor LED lighting
will be specified
for all Collection Auto Group new construction.

"Lighting in a car dealership is extremely important for
a few reasons,"
says Bernie Moreno, president of Collection Auto Group.
"Of course we
have a lot of inventory, so we've got to make sure the
vehicles are
safely displayed outside. Secondly, dealerships use lighting to
capture
your attention as you're driving by. And third, the light must
represent
the color of the vehicle properly. A lot of lights out there can make
a
car's color look wrong, and that really affects the
customer experience
in a very bad way."

Combining energy and maintenance reductions, the lighting swap will
save
Collection Auto Group nearly $77,000 a year (based on a $0.11 kWh
rate
and 12 hours of operation a day). GE's comprehensive
outdoor LED
lighting solution includes pole-mounted fixtures and wall packs
attached
to buildings, bathing the lots in crisp, white, uniform light.

In addition to Evolve LED Area Lights in its lots, GE is providing
Collection Auto Group with more energy-efficient indoor linear
fluorescent and LED fixtures in some locations, including its
corporate
office building.

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