MANSFIELD -- Carloads of concertgoers have been ending up on a dead end street instead of their Xfinity Center seats after following directions from Apple's Siri.

The Apple Maps navigational tool has been directing them to 1 Knight Way - a cul-de-sac in West Mansfield off Justin Drive – ever since Comcast Center changed its name to Xfinity Center, town officials say.

An area resident alerted police to the problem last month. He said he had been seeing "car after car speeding down my street looking for the Xfinity Center.

"My neighbor has put out a sign with directions to there, but there is still a lot of car loads of young kids speeding in and out. This will be a recurring issue for each concert. There are a lot of little kids that live here and would hate to see one hit," he wrote to the Mansfield police.

Traffic officer David Kinahan relayed the message to Lee Azinheira, director of the Department of Public Works. In an email, he said Apple was in the process of fixing the problem and asked him to put up temporary signage to keep concert traffic from entering the subdivision.

He said he was especially concerned about the crowds from out-of-state that would be attending the upcoming Phish concert at the outdoor venue on July 1.

A DPW sign at the corner of Justin Drive and Balcom Street now warns motorists that Justin Drive is for "local traffic only" and redirects Xfinity Center music lovers to Route 140 south.

"The problem is going to be corrected. In the meantime, he asked us to put the sign up," he said.

An Apple spokesperson confirmed the company had received reports of the Xfinity Center misdirection and was correcting it.

She said Apple was constantly updating its online mapping system. Users can click onto an icon on the bottom right of the screen and select the option to report a problem, she said.