Modern Tradeshow Intelligence

Jayden Samuelson

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums.

Showcasing your products and services at tradeshows is an excellent way to reach out and gain valuable sales leads. However, it can be tricky when your exhibit is jostling for attention with hundreds of other trade show booths, each with marketing professionals trying to capture the interest of visitors.

Do you have an event lined up for next month or this year? How prepared are you to showcase your products and services to the world? You may have an attractive stall placed at a strategic location or quality audio-video visuals to impress booth visitors. But it all comes to naught if you are not particular about the way your employees are dressed.