ALC of NY Wins Home Trends File

ALC of New York LLC announced yesterday that it would take management of the Home Trends file of 465,200 last-12-month mail-order buyers effective Aug. 6.

The Home Trends list contains buyers from the firm's three catalog titles: Home Trends, Picket Fence and Back to Basics.

The file is 72 percent female with an average age of 50+, average household income of $70,000+ and an average unit of sale of $50. Selections include recency, multi-buyers, dollar, geography, gender, average purchase, credit card and product. The base price is $95/M.

ALC of NY also manages the Home Trends package insert program of 650,000 annual packages.

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