Fox Run Brands Launches New Name

IVYLAND, Pa.-Housewares manufacturer Fox Run Craftsman has renamed itself Fox Run Brands to reflect its expanding brand portfolio and private brand development. Within five years, Fox Run has grown from one brand to nine, including Outset, Guy Fieri, Kingsford and KitchenArt.

"It is the culmination of 40 plus years of housewares distribution experience combined with several successful entrepreneur's brands brought to the market to fill a niche," said Sean Leonard, president, Fox Run Brands. "This powerful platform has been well received by our retail partners, making us a leading multi-brand distribution solution. As we continue to enhance our product solutions for the housewares market we are also expanding the platform to solve process issues in supply chain and fulfillment."

The company will now have such new resources for retailers as segmented national sales managers, independent sales representatives, and an in-house sales team. Every channel of trade has its own support team in place. The rebranding includes a new logo and a soon-to-be-launched website.