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You have no idea how much I'd appreciate this. Been struggling between different apps to find functionality vs. features, and I want to rip my hair out this point, and I'm using a sub-optimal solution.

If I could just track an event somehow like you said... that'd be brilliant

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#ShutUpAndTakeMyMoney

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

Glazed over this thread but wanted to come back for one thing: Anyone used Fullstory?

Haven't used it yet, but apparently It records every user's session for playback.
That way you don't have to rely on dumb vanity metrics.
Looks like it really takes the guesswork out of user behavior 100%:

We are using Hotjar for that, but it seems that Fullstory is more complete and easier to find the data. Thanks for sharing it!

The problem with user's session playbacks is that you never know why that particular user is behaving in that way. Is a great tool, no doubt, but sometimes it gives you more questions than answers.

Heat maps in landing and product pages and tracking of abandonment in forms are more useful in my opinion. In a form, you can track how many time users spend in a field, in which field they abandon, etc.

Bounce rate, time on site, and pages visited on site aren't KPIs at all. They tell very little.

Bounce rate could mean that people are leaving BECAUSE they got everything they needed. One little bit of info, boom they're gone. Low time on site and pages visited on site could mean the exact same thing.

Let's say you're dealing with an ecommerce site w/ a blog. High time on site and high pages visited probably means they fell into the content rabbit hole. If your content rabbit hole isn't converting customers, though, what you're looking at are vanity metrics that don't correspond to revenue.

People mistake them for KPIs when they restrict themselves to a single view of the number.

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Damn true.
Reps+!
Likewise, if the online biz has to depend solely on KPIs for survival, it's not in good health.

And that's why I don't feel like adopting a content marketing strategy anytime soon. Maybe later...but not now. I still don't have much of a locus of control over that sect lol.

This is not my usual profile of client but you can see how this might convert better over other competitors sites.

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@Fox there's some tips that can raise conversion and don't take a any extra time.

I'm sure you are using them in your other websites, but it can be useful to someone.

Just keeping your CTAs messages relevant makes visitors more inclined to take action. I.e. "Get yours" or "Get tattooed" or "book an appointment" instead of "Contact" in this case.

The fields of the form can also be personalized to something like "What tattoo do you have in your mind?" instead of "Message". This helps people to know what to do and just reading this question they will answer it in their minds, creating more desire to get in touch. A relevant form also gives you a bit more authority and personality. Visitors feel that you care more about what they think.

(Sorry if the messages are not correct English, I try to do my best here )

And last but not least, the CTA can be placed several times in the page. The best placing of a CTA is when the visitors are more excited with your product. In this case, maybe a button at the bottom of the gallery section would work fine.

This is not pure science, so every web and every audience work differently and it needs testing. But usually they work fine.

@Fox there's some tips that can raise conversion and don't take a any extra time.

I'm sure you are using them in your other websites, but it can be useful to someone.

Just keeping your CTAs messages relevant makes visitors more inclined to take action. I.e. "Get yours" or "Get tattooed" or "book an appointment" instead of "Contact" in this case.

The fields of the form can also be personalized to something like "What tattoo do you have in your mind?" instead of "Message". This helps people to know what to do and just reading this question they will answer it in their minds, creating more desire to get in touch. A relevant form also gives you a bit more authority and personality. Visitors feel that you care more about what they think.

(Sorry if the messages are not correct English, I try to do my best here )

And last but not least, the CTA can be placed several times in the page. The best placing of a CTA is when the visitors are more excited with your product. In this case, maybe a button at the bottom of the gallery section would work fine.

This is not pure science, so every web and every audience work differently and it needs testing. But usually they work fine.

Enviado desde mi MotoG3 mediante Tapatalk

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This job was a little unique in that I was working with someone who has very specific personal tastes. Usually the business owner is happy to let me do it whatever way I see best. This client wanted a very "anti hype" website where there was no real push for people to take action. It just states a few things and leaves it up to people to make their own choice. This might seem crazy but it is common in some artistic circles where it is seen as amateur to have to promote your own product.

I agree with what you said, and I usually do something similar, but this job was quite different in that regards.

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