A blog on Social Media, SEO, Analytics, Mobile & More

Month: July 2013

Social Media has played a big role in student movement, which played a key role in the formation of new state of Telangana. Several facebook communities have been set up which helped bring the people together. Just a facebook status update or twitter update is needed to flare up the communication on the state hood issue. It also helped provide feedback on what is going right & what is wrong. Youtube also proved to be a great platform with videos of the protests & movements getting thousands of views.

Several hashtags related to the new state like #Telangana, #Hyderabad, Seemandhra, Andhra & others have been trending on twitter. Social media was flooded with the information from nation’s capital on the developments in the state. Posts, pics, videos of people’s’ celebration on the success of T-agitators were up on social media platforms. There were sad posts as well over the break up of AP. Several telangana related accounts on Twitter have been updating the info on the developments.

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The rapid growth of the internet has fueled huge amounts of data in terms of text, audio, videos, pics & others. Social Media has contributed in a big way for Big Data. People use Mobile, tablet, laptops, desktop PC’s & other devices to connect to the net. Brands are using social media to connect to the customers & fuel conversation. Below is an infographic on What happens on the net in 60 seconds created by Qmee and mycleveragency. Some of the notable data include

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Russian social network service Odnoklassniki & WWF have joined hands for a unique campaign where by the 404 error pages found on Odnoklassniki is used to raise awareness of species on the verge of extinction. WWF’s “Rare Page” campaign is aimed at raising awareness of the plight of endangered species in Russia like snow leopard, tiger, polar bear & others. Many companies use 404 error pages creatively to target the users. This is one of the first instances where a 404 error page is used a campaign.

A ’404 not found’ error message appears when a user tries to access a webpage that doesn’t exist, because the link is broken or is no longer used. When a user visits a 404 error page() they will see a campaign page with the message like

“This page doesn’t exist on Odnoklassniki. It is as rare as the polar bear in the wild. Currently there are only 20-25 thousand polar bears left, but their popular might decrease by 2/3 in 30 years.”

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Metro Trains in Melbourne, Australia came out with this creative “Dumb Ways to Die” a public service announcement campaign by to promote rail safety. The campaign has gone viral since its launch & has been shared on social media platforms.

Video was developed by Pat Baron, animated by Julian Frost and produced by Cinnamon Darvall. The campaign was devised by advertising agency McCann Melbourne. It has a tumblr account as well. The campaign has won 7 Webby Awards in 2013 including the Best Animation Film & Video and Best Public Service & Activism.

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comScore has released the list of top 50 U.S web properties, top 10 site categories, Top 30 Syndicated Ad Focus Entities & other details in its monthly ranking of U.S. web activity. Google sites, Yahoo sites, Microsoft sites & Facebook are the top 4 sites with highest unique visitors. Some others in the list include AOL, Amazon sites & Glam Media.

Among the site categories, gay/lesbian, retail (fragrences/cosmetics) & services (IM’s) occupy the top 3 position. Gay/Lesbian has seen a 10% increase with the pride month in June. Among the ad networks, Google ad network & AT&T adworks occupy the top 2 positions. Facebook, Tumblr, pinterest & Linkedin are the top social media networks in the top US web properties.

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Bangalore, once the garden city, pensioners paradise & one of the most beautiful city in India has lost its image with the rise of IT/BT, population growth, real estate developments, un checked growth of the city & most importantly has lost its soul. Almost 50 kms of radius surrounding the city with Ramnagar on Mysore Road, Nelamangala on Tumkur road, Attibele on Hosur road & Intl airport on Bellary road & other important roads have been filled with commercial buildings, residential areas & industries. Water problem, Electricity, Traffic, corruption & others have become a part of daily life. With lakhs of vehicles plying on road & population expected to touch crores in years, need to infuse a Humanistic touch & soul to the city.

On one side of the coin we have the über rich class sporting Audi, BMW, Jaguar & other cars, city’s skyscrapers dotted with high rise buildings & on the other side mushrooming layouts, slums, garbage collection & others, one is left wondering what is wrong with the city. Whom to be blamed for this mess? The Govt, agencies, public or is it the sum of everything? As the years are passing by, problems are mounting & the Silicon Valley is losing its sheen. Depression, Stress, Anxiety, loneliness, diabetes, Heart ailments & others have become a common thread running in the psyche of the city.

It is hightime the Govt, govt agencies, NGO’s, eminent people & the common man form a foundation to infuse fresh blood & soul to the city. Bring all major agencies like BDA, BWSSB, Bescom & others under one roof for more collaboration & coördination. Go for public & private partnership to boost the infrastructure. Community building exercise is needed to involve people in social activities. Use social media, web & other new technologies to better connect with the city.