How Generations X, Y, and Z consume video content [Infographic] OK, so this piece is specific to video content consumption. But slicing up trends by the main generations in the workplace today is increasingly common. Note how this piece doesn’t include Baby Boomers nor the over-75s, a number of whom are still in the workforce. Hmm.

How B2B brands are leveraging Instagram We might not often think of Instagram in terms of B2B. But we can’t ignore this platform’s rapid growth. How can you make the most of that – in a way that doesn’t feel awkward, especially if you don’t have lots of visual material?

Forget coding: writing is design’s “unicorn skill” We know, we know. A group of writers like Collective Content is going to be seduced by a headline like this. But we thought we’d leave you with the kind of piece we don’t often share. How important is good writing to your business?

Some people assign spiritual meaning to the number 11. Maybe we do too. Or maybe we just think it’s a handy number to round up some of the best stories in content marketing from the past three months. Until next time.