G.E.T. Internet

Impressing Google (and the other search engines) takes a bit of knowledge and a lot of hard work. Search engine optimisation has changed over the years. Today you have to provide a ‘great user experience’.

Why Is a Great User Experience Important for the Search Engines?

As always it boils down to money.

Search engines make money by getting you to click on the paid-for listings, the ones subtly labelled as sponsored results. They need as many people visiting their site as possible to maximise profit. Delivering spam-filled search results annoys searchers who then try out other engines. So fighting spam and promoting websites that provide great content wrapped in a quality experience makes perfect business sense. In truth this is exactly how Google took over the search engine market at the end of the nineties.

So how do you make a ‘great user experience’?

1. Add great content

Well-researched, original, relevant, interesting pages of information are the number one factor in making Google take notice.

2. Add more great content

Yes! It is that important.

3. Be friendly to mobiles

The web is shifting on to mobile. Mobile screens tend to be smaller so the search engines monitor how well your site performs as the screen shrinks. Mobile-friendly design equals better ranking.

4. Improve your site speed

People hate waiting for pages to load. On mobile connections any speed problems will be multiplied tenfold. The search engines measure your site speed and use this in their rank calculations.

5. Engage your audience

How well do ‘real’ people rate your work. Social mentions, links from other websites and a slew of other signals tell the search engines what people think. If real people think your site is fabulous then so will Google.

Programmer, SEO'er, e-commerce provider and all round IT adviser. I remove the technology barriers so we can make your website a success. My goal is to teach you enough about online marketing so you can make informed decisions and not get bamboozled by the endless stream of jargon and information.

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