2020 Trusted Choice Marketing Reimbursement Program (MRP)

Trusted Choice will reimburse a portion of expenses incurred in 2020 by Big “I” members for cobranding advertising and marketing materials. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice branding in your marketing efforts.

Levels of Reimbursement

There are 2 levels of reimbursement provided by the MRP in 2020:

Option 1: Cobranding with Trusted Choice - Available for new members and first time MRP users only.

Up to $750 for use of the Trusted Choice logo on any consumer-focused items.

All eligible agency locations will be reimbursed at 50% of the invoice amount, up to $750 maximum reimbursement per member location. This includes, but is not limited to, Trusted Choice ad materials, promotional items, original advertising (non-Freedom campaign ads), signage, or collateral items like business cards or stationery.

For Trusted Choice ad materials go to: https://cobrand.iiaba.net/made-for-you. Trusted Choice ad materials can be customized free of charge by Trusted Choice and returned to you ready for your vendor. There are print, digital, video, and radio ads that can be customized.

the approved design proof/sample/picture of each of the materials to be reimbursed (in color if possible).For digital (tier 2) reimbursement no proof is necessary, but please include agency’s web address in the space on the form.

invoice(s) or receipt(s) showing proof of payment

All invoices must be dated in 2020. Applications are considered in the order they are received. Allow a minimum of 8 to 10 weeks for processing, but be aware that it may take longer depending on volume of applications received at any given time. Trusted Choice reserves the right to deny any request for reimbursement that usesthe Trusted Choice logo in a manner that is not consistent with the Trusted Choice Brand Style Guide or the guidelines of the MRP. Only the Trusted Choice logo is eligible for reimbursement from the MRP.

If you are unsure about an item or use of the logo, want to get pre-approval of an item or proof prior to printing, or need to check if your agency or branch locations are eligible for any reimbursement, email us at Trusted.Choice@iiaba.netor call 800.221.7917.

Guiding principles of the Marketing Reimbursement Plan:

Allows for any activity involving the Trusted Choice logo in external messaging with consumer impact for new members and first time MRP users; and for an updated digital presence for all members.

The application must provide reasonable documentation that an expense was incurred and paid.

The nature of the expense is reasonably correlated to the external messaging and promotes the Trusted Choice brand to consumers.

The MRP will not reimburse ongoing expenses like directory listings, subscriptions to marketing services, expenses for yellow pages ads, website hosting/maintenance outside of web.com/preferred vendor or other phone book type advertising.

Trusted Choice Website Marketing Review

Trusted Choice is offering $500 for your agency's digital marketing by simply having your content reviewed and updated. The review will target areas that need strengthening for better marketing of your agency. Once you receive the review all you need to do is update the recommended areas and Trusted Choice will send you a $500 reimbursement.

How Do I Submit My Website to be Reviewed?

All you need to do is send the following to Trusted Choice:
- Agency Name
- Agency Website
- Agency Main Contact Information

You can email the information to Madeleine Stern, Trusted Choice Marketing Coordinator, at Madeleine.Stern@iiaba.net or by calling (703) 706-5402.Click here to read the Marketing Guidelines.

Trusted Choice Has Reviewed My Website, Now What?

You need to update the recommended areas. You may do this on your own or use the Insurors of Tennessee Digital Marketing Partner, Titan Web Marketing. Titan Web Marketing knows that crafting the perfect message and design is only half the battle for insurance agencies. They have a knowledgeable staff that are confident in the creativity of their various departments and know that a pretty website and marketing campaign is just that - pretty. If it doesn't lead to improved sales, business growth, or the accomplishment of a goal, what's the point? If you are interested in learning more about their marketing services you can visit their website at www.titanwebmarketingsolutions.com.

I Have Updated My Website, How Do I Get My Reimbursement?

Fill out the Marketing Reimbursement Program Application, which can be found HERE. Attach design proofs from the vendor or sample/picture and a copy of an invoice/receipt showing poof of payment.
Send it to:
Trusted Choice Inc.
Attention: MRP
127 South Peyton Street
Alexandria, VA 22314

Or by email to:
trusted.choice@iiaba.net

Learn more about how Titan Web Marketing works with our MembersClick Here