At present, SONY occupies the most market share of digital SLR camera, how to increase the population of Canon EOS M? Invite Lu Han, who are very popular in the Chinese young people, as the spokesperson. On the basis of the target group, we create the depth topics to build EOS M brand.

Using the number "8" developed two very cute cartoon images - Little Teng and Little Cai and launched a series of advertisements and market events around them that greatly enhanced the visibility and affinity of the Canon inkjet printer to the target audience.