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"Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming."

Mark Zuckerberg, Facebook Post, 2014

Perfect setting for showcasing the latest trends

Regardless of whether in industry, architecture or the education sector - with Virtual and Augmented Reality we experience the ascent of a technology that even has the potential to dramatically change work-related training and school education.

Through the use of VR/AR hard- and software, virtual worlds give the user the impression to interact and move on into different environments. The technology therefore can be used by pupils, students and employees for experience-based learning without being exposed to real danger. In specific education and training application, user can explore and install virtual objects in a cost-effective way without the risk to hurt themselves or disturb operations.

Discover the vast potential of virtual reality!

In the lead-up to the next didacta, we will be running the "Hackvention Event Series", a new event format designed to help our exhibitors learn more about virtual reality solutions and their commercial potential.

We will be addressing all the key issues, such as relevance, ease of use, development potential and possible applications. We will also work with you to develop concepts and prototypes for individualized products. Take part and tap into the cross-industry synergies unleashed at our Hackvention Event Series.

Let Deutsche Messe show you the way to our digital future!

Hackvention

Our Hackvention Event Series consists of three parts that can be booked separately. The series kicks off on 13 October 2017 with the Experience Tour!

The three parts:

Experience Tour

Save the date: 13–17 October 2017Location: Silicon Valley, USA

We will take you to the world's big technology hotspots, such as Silicon Valley, Shenzhen and Tel Aviv. There, you will take part in a mentoring program where you will receive expert coaching on digital innovation. Exposure to and dialogue with AR/VR startups, universities and incubator schemes, and visits to technology giants, such as Google, Facebook and LinkedIn, are also part of the program. Each tour will culminate in a networking or meetup event in the target location.

AR/VR Lab

Together with talented young digital visionaries, digital experts and VR/AR manufacturers, you will work through a range of best-practice agile product development methods. The aim is for you to forge a concept for a forward-looking VR/AR application that is tailor-made for you and your customers' needs. You will also have the opportunity to meet potential development partners. At the end of the event, your idea will be evaluated by a panel of experts and specialists, providing you with your first proof of concept.

AR/VR Hackathon

At the AR/VR Hackathon, you and a group of talented young digital developers and designers will join forces to shape the digital future of your company and industry. From Friday through Sunday, you will collaborate in a creative atmosphere. You will brainstorm ideas, fine-tune concepts and develop fully functional VR/AR prototypes.

All teams will be supported by a panel of neutral experts and coaches. Major hardware manufacturers will provide their latest headsets for development and testing purposes. The Hackvention'’s AR/VR Hackathon is your chance to roll up your sleeves and innovate with expert support.