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Lâ€™Oreal Paris recently launched an exciting new app, Makeup Genius, that allows you toÂ try on any Lâ€™Oreal product in the privacy of your own home using your smart device camera as a virtual mirror.

The incredible augmented reality technology allows you to move your head and change your facial expression while trying on different looks and make-up products in real-time.

The app was developed by Oscar award winning visual effects company, Image Metrics and is free to download from the App Store.

For the past few fashion seasons the prevailing make-up trend has been towards natural no-make-up looks. New York fashion week is currently underway, and if shows in the big apple are anything to go by, it looks like the coming season will be about stronger and richer make-up. Here’s a selection of our favourite looks from the shows so far…