The Integration of Social Media into Search Results and Rankings: Internet Summit 2011

I gave a presentation on SEO and Social Media at the Internet Summit 2011 , in Raleigh NC yesterday, in an Advanced SEO session with Lindsay Wassell , Michael Marshall , and Markus Renstrom – head SEO of Yahoo! Daryl Hemeon has a nice write-up of the presentations at Advanced SEO – Internet Summit Day 2 Notes . I included a number of links and references within the presentation that we didn’t visit or spend time on, for anyone who might want to visit those for more details. The basic premise behind my presentation was that Social Media has changed the expectations of searchers and the search engines have had no recourse but to change in response, and SEO likewise is evolving to meet those expectations. Next Level SEO:Social Media Integration – Internet Summit- 2011 (Bill Slawski) View more presentations from SEO by the Sea Early in the presentation, I decided to include a ...