Platforms are now directly shaping consumer experiences. Leading companies such as Uber, Spotify and Snapchat all offer reliable cloud-based services that consumers know they can trust. Consumers have come to expect that cloud platforms will work every time and from just about any location.

Of course, this demand is putting a great deal of pressure on data centre businesses, enterprises and network operators in general, particularly those that are in their infancy on the road to digital transformation.

To remain competitive, many businesses today are choosing to streamline cloud performance and connectivity by investing in Platform-as-a-Service (PaaS) solutions. In fact, the global Platform-as-a-Service (PaaS) market could reach $7.5 billion by 2020.