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Market Research

What is Market Research Department in TC?

Market Research Department is one of the functional departments of the Textiles Committee dealing with the activities of Textile Economic Research. As mandated in the Textiles Committee Act, the Department is carrying out textile economic research.

What is the structure of the Department?

The department is headed by Director who is supported by Deputy Director and Market Research Officer/Statistical Officer as his subordinate staff. The various activities of the department are executed through Field Officers (Supervisory staff) with the support of Junior Investigators, Senior/Junior Statistical Assistants, etc.

What are its activities?

Major activities of the department are:

Market for Textiles and Clothing: A National Household Survey;

Database creation on the decentralized segments of the industry;

Organising Policy related studies/surveys;

Product category specific demand estimation of textiles and clothing in the country and in any specific country;

Documenting the rich heritage and tradition associated with the textiles and clothing products of the country and

Competitiveness study of Indian Textiles and Clothing exports in different markets of the world, etc

Which is the major activity of the Department?

Market for Textiles and Clothing: A National Household Survey. This is the only study carried out in the country which provides the consumption data of textiles in the household sector of the country. This survey is conducted to estimate the per capita and aggregate consumption of Textiles. This per capita is estimated for several important socio economic variables.

Why is this survey conducted?

The survey is conducted to estimate the per capita and aggregate consumption of Textiles. This per capita is estimated for several important socio economic variables.

What do you mean by Textiles Purchases?

It means purchases of Formal clothing used out of houses(Outerwear), Casual Clothing’s, used within houses, Home Textiles ( Like Bed sheets, Curtain etc), Undergarments, Seasonal wear, Party Wear, and Presents made in shape of clothes.

Since when is this survey conducted and how long will the survey continue?

The MTC Survey is conducted since 1969. The survey is based on panel method of Sampling. Panel means a group of households and the life of a panel is basically 5 years, which, in some cases is extended till a new panel is created.

What is done to this data after collection?

The data collected by the Liaison officers is send to the regional offices. After scrutiny and field verification the data is processed at Mumbai. Every year, a final report titled Market for Textiles & Clothing is published.

How it executes the Market for Textiles and Clothing Survey?

The study is organised across the country by collecting textile purchase data from the panel households. The proper allocation of weights has been provided to each of the states while deciding the number of households from a particular state based on the population of the state. A scientific methodology using all the statistical tools is adopted for selecting the sample households. These households are contacted by our Liaison Officers (LOs) specifically appointed for collection of information from these households who are hired on a honorarium basis. These LOs collects the monthly consumption of textiles on a bi-monthly basis throughout the year. This data is processed through a software to get the estimates of textile purchases in the country. This estimates forms the basis for developing the report Market for Textiles and Clothing: A National Household Survey.

What is the role of Liaison Officer in Market for Textiles and Clothing Survey?

The Liaison Officer is basically a local person, engaged by Textiles Committee from local administrative bodies/ state governments/ or even private sector employees, basically interested in carrying out the data collection work.

What is LO’s benefit in data collection?

As such there are no direct benefits, as the engagement is purely honorary in nature. The Liaison officer gets Honorarium for the data collected by visiting the panel Households. The Textiles Committee may give experience certificates to the desired Liaison Officers.

What are the other major activities carried out in the past by the Department and What are the publications of the department?

These publications can be procured by sending a request to tc[dot]unctad[at]gmail[dot]com or contacting Shri S.D Shresth, Market Research Officer on 022-66527568

What are the new activities initiated by the department?

Recently, the Market Research Department has initiated lot of activities to strengthen the exports of our country through Market Intelligence in Textiles (MIT). A comprehensive database on different segments of the textile industry will be carried out to provide handholding support to the exporting fraternity of the country as well as the policy makers.

You can approach us through the links available at Contact us tab of this website.

Who are the major clients of the Market Research Department?

The major clients of the Department are:

Development Commissioner (Handicrafts), Ministry of Textiles, Government of India.

Development Commissioner (Handlooms), Ministry of Textiles, Government of India.

Department of Handlooms & Textiles, Government of Kerala

Department of Handlooms & Textiles, Government of Karnataka

Department of Handlooms & Textiles, Government of Uttar Pradesh

Department of Handlooms & Textiles, Government of Odisha

Co-optex, Tamil Nadu

Maharashtra State Handloom Development Corporation, Maharashtra

Jute Manufacturers Development Corporation (JMDC), Kolkata

Geological Survey of India (GSI), Kolkata

Apparel Export Promotion Council (AEPC), New Delhi

M/s Bombay Dyeing & Manufacturers Private Limited

M/s Prem Group of Industries, Tirupur

How the Department is beneficial to you?

Due to pan india presence of the department, within a short notice of time the project related to demand estimation of textiles as well as the sectoral research can be initiated by us. Besides, we can also help the exporting fraternity by providing information of product specific markets available in the world by providing competitiveness reports on each of the market players.

What are the parameters considered while costing a project?

Since being a government of india organisation we work only on cost to cost basis.

How quickly can the department implements a nationwide project?

Within a short notice of a fortnight a project can be implemented by us. Due to our pan india presence and availability of trained manpower across the country we can do this within no time.