December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to adjust in the months to come?

For 2017, here are 17 trends you should be paying attention to:

1. Interactive Content
There’s content you can read, and then there’s content you can interact with. The second variety tends to be more popular. For example, BuzzFeed’s “Which City Should You Live In?” quiz has been one of their home-run pieces. Think of ways to get readers to actively participate instead of passively consume. Interactive content can include assessments (such as the classic Cosmo Quiz setup), polls, surveys, infographics, brackets and contests.