Tradeshow campaigns

A successful trade show is not an event; it’s a campaign.

It’s a themed extension of your brand that exists before the show begins and long after it ends—and it requires planning. Your pre-show marketing is as important as making your booth stand out. And your post-show marketing is where the return on your investment usually happens.

Have follow up communications ready to deploy – before you leave the event

It’s a pretty simple formula, but it’s surprising how often tradeshows turn into a waste of travel and marketing budget – and the hours spent at the show. Skipping steps lowers your ROI and wastes your time.