Phil started in business at just 14 years of age and clearly demonstrated the qualities of a budding entrepreneur. Following developing a number of successful business ventures through his teens, Phil decided to embrace the corporate world and joined the Management training program of one of the UK’s leading department store groups.
Within months of joining and at the age of just 18, Phil was rewarded with the role of Sales Manager and was soon running teams of people, responsible for sizable turnovers and gaining some very impressive results.

Phil’s passion to “Teach The World To Sell”, now sees him traveling the globe speaking to a breadth of audiences, from small business owners to workforces and mass organizations, spreading his message and sharing his highly credited teachings. To date he’s spoken in 56 different countries across five continents and with his growing popularity, he’s expected to add many more to his roster.

Detach self of the outcome – be of service to your customer. Celebrate quietly in the background when the client wins

How he learned to hustle:

Came from a home without much money… Learned to sell his mom’s sandwiches at lunch. Then started a business going door to door offering to wash cars for money

He grew to make more money than his teachers when he was 15

“How much money are you making sir?” — Phil would say to teachers when they criticized him for missing class

By 18, he was named the youngest sales manager in fashion retailer Debenhams, history

Day to Day

Phil delivers 100 keynote presentations a year

“Respect is something that is to be earned”

Ridiculous goal — “Get my book in front of one million people”

Using Magic words

“I’m not sure if it’s for you, but…”

“Magic words are words that speak right to the subconscious of our brain”

If you change 1 or 2 words, it can change everything. You must learn, train, and prepare… Write a script

“You still cry at movies… But the actor is reading a script. It’s not real. You need to learn to read scripts.”

Magic Word/Phrase

“You wouldn’t happen to know…” — Create a path of least resistance for a referral

How has Phil learned what he teaches?

“120,000 negotiations. Messing up. Being brave enough to say what works and what doesn’t.”

Magic Word/Phrase

“How open minded are you?” — When you’re trying to internally sell a new idea, this works. Everyone wants to see themselves as open minded. This phrase primes the brain to be more open minded to a new idea. It helps people opt in to your idea.

How to open a keynote speech?

Ask questions of the audience…

“Change one word to change everything” (Listen for more in depth story. This was a really good part. Around the 26:30 mark)

“Questions start conversations, conversations lead to relationships, relationships lead to opportunities.”

Methods for prospecting:

You don’t need to knock on every door

A great story on what you would do if you lost a child at a department store (again… must listen)

“Go look for who you really want.” You must identify those people

Define who they are…

“You wouldn’t happen to know?”

How he runs/manages his business and prospects

Franchises, MLMs, Healthcare space

Referrals, gifts, emails, calls

Utilizing Robert Cialdini’s method for reciprocity… “They end up thanking ME!”

3rd party credibility and permission

Magic Word/Phrase:

“Just one more thing…” — TV detectives in the 80’s and 90’s

This helps both upsells AND downsells (sometimes you won’t get the huge deal initially… Must work your way in to build the relationship starting small)

Magic Word/Phrase:

“Most People…” — “This helps you tell people what to do without telling them what to do.”

The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017. The Callaway GBB Epic Driver. This club is valued at $499 and we are giving one away to a loyal listener of the show. To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

FREE LEADERSHIP GUIDE:
13 Point Plan to Get 1% Better Every Day

LIKE THIS EPISODE?
Sign up to get access to leadership tips & resources. I'll send you a FREE guide as a thank you.

Leave a Comment

SEE RYAN IN ACTION

SEARCH THIS SITE

AS SEEN IN

STAY IN THE LOOP

WELCOME TO "MINDFUL MONDAY"

Sign up here to receive an email every Monday morning at 9:00 (EST) to read about the interesting videos, books, articles, TED Talks that I’ve been digesting and thinking about. I’d love to have you! "Mindfulness = Actively noticing the present. What we're thinking, feeling, and doing without judgement or reaction." In addition, you’ll receive updates on the podcasts, blog, and other projects that are not shared anywhere else.

THE LEARNING LEADER SHOW

Leaders are learners. The best leaders never stop working to make themselves better. As Kobe Bryant once said, “There is power in understanding the journey of others to help create your own.” That’s really why the Learning Leader Show exists. To come together to understand the journey successful leaders are on so that we can better understand our own.