Now that the 2012 Cooperative Image Campaign is set to kick off in Alabama and Florida markets this month, the League spoke with Alabama State Employees Credit Union Marketing Specialist Michelle Walden and CFE VP of Marketing Suzanne Dusch about their thoughts on this year's campaign.

Walden and Dusch talked about the impact the campaign has, and will have on credit unions in the Southeast, as well as their respective credit unions. They both discussed their impression of how this year's campaign will fare, the importance of a Cooperative Image Campaign from the credit union perspective, and why those credit unions not taking part in the campaign should consider doing so.

To listen to the most recent audio podcast about the 2012 Cooperative Image Campaign,
click here.