Golf Digest is launching a new recurring column written by “The Undercover Pro,” a PGA Tour player whose anonymity will presumably provide a cover to give a behind-the-scenes, no-holds-barred and inside look at what it is like to be a pro golfer.

In the debut column, which is a decent read, “The Undercover Pro” saves the best for last. After barely hinting at his identity by providing his approximate age, the fact that he’s in his mid-30s and has never won on Tour and providing a rudimentary overview of life as a pro golfer, the anonymous Tour pro discusses logos, and how more and more players have their own logo these days.

While he doesn’t seem to mind the prevalence of personalized logos, “The Undercover Pro” took a humorous shot at Ian Poulter’s logo for Ian Poulter Design golf clothing line (above) likening it to a penis:

“Which isn’t to say there aren’t some questionable logos out there. If you ask me, I think Ian Poulter’s logo looks like a part of the male anatomy. I mean, seriously, look at that thing sometime and tell me you’re not seeing what I’m seeing.”