The Case for More Clients, Lower Costs

The SPS study above states:

of all firms anticipate implementing digital strategies and automation solutions in the near future. Does yours?

BUDGET ACCOUNTABILITY

Q: Can you confidently track your advertising-marketing spend, or do you throw money everywhere with no clue how to account for the relative success of one channel vs. another?

A: Track marketing success with the right technology and communicate it to firm leaders with simple, convenient reporting.

TURNING MORE LEADS INTO SIGNED CASES

Q: Are you reaching clients with content catered to buyer personas and their purchase journeys?

A: Draft a content marketing canvas to answer client questions and clear the path to signed cases by catering to each stage with invaluable resources.

GET MORE LEADS BY TAKING YOUR ADVERTISING DIGITAL (AND TRACKING IT)

Q: Are you not currently spending in digital advertising?

A: Get started and learn how to track interactions from first click to signed case.

INNOVATIVE MARKETING STRATEGY

Q: Are you going to the same tired standby resources all your competitors already use?

A: Get beyond FindLaw and LexisNexis. Bring your marketing up to the 21st century and try something different.

As law firms look to establish digital strategies and automation solutions, consider your current answers to the above questions. If you already have all the areas covered, congratulations! If not, check out our knowledge center and see what else you might be able to learn about marketing in today’s buyer’s world.

Increase productivity and start reducing your costs today.

Contact us via the form on the left, or call 216-369-2220 for a strategic digital growth assessment to exceed your revenue targets. Confidently track your advertising-marketing spend, stand out from your competition, and bring your marketing up to the 21st century.

ABOUT FATHOM

Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.