Donations during winter months are critical for maintaining our region’s blood supply. The #blood4What campaign is a fun challenge, inspiring people to pledge and save a life. We ask everyone this holiday season – will you accept the challenge?It’s simple.

1) Donate blood this winter.

2) Share your reasons for donating on Facebook, Twitter and Instagram using #blood4What. Don't forget to tag us too: Facebook (@newyorkbloodcenter and @cfars45), Twitter (@nybloodcenter and @cfars) or Instagram (@newyorkbloodcenter and @cfars45)!

3) Invite three friends or family members to give blood as well and accept the #blood4What challenge.

4) Are you a donor recipient? Use #blood4What to share personal stories of how donated blood saved your life.

NYBC will feature these positive stories, photos and words of encouragement on its web site and social media channels. Whether you are donating in honor of someone close to you or you were the recipient of a lifesaving donation, #blood4What allows you to share your story and connect with others.