Broadcasters warned not to focus on ‘hot women’ while filming World Cup games

World Cup broadcasters have been given a stern warning by FIFA ahead of the final about singling out ‘hot women.’

It’s common for broadcasters to pick attractive female fans from the crowd to use for ‘cutaways’, but FIFA diversity boss Federico Addiechi isn’t happy about it.

“FIFA will take action against things that are wrong – we’ve done it with individual broadcasters. We’ve done it with our host broadcast services”, he said.

FIFA is cracking down on sexism at the World Cup, calling broadcasters out for focusing too much on 'hot female fans' Picture: Getty (Getty)Sexism has proven the most problematic issue in Russia over the course of the World Cup. Picture: AAP (Getty)

FIFA claims to have found more than 30 cases of ‘hot female fan’ favouring.

While the crackdown isn’t steeped in policy yet – Mr Addiechi said it is “one of the activities that we will have in the future, it’s a normal evolution.”