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eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...

Google Images Data Will Soon be Displayed in Google Analytics

August 21, 2018 / Matt Southern

Google announced will soon add a new line item for Google Images data in Google Analytics. As a result, site owners may notice a drop in referral data perceived to be coming from Google. That’s because traffic from image search will be reclassified as coming from ‘google images.’ So it’s important to note that the upcoming change will not lead to an actual drop in traffic from Google organic search. Google Images data will appear in the same section that displays sources of referral traffic in the ‘Acquisition’ reports. Previously, referral data from Google Images would be grouped together with all referral data from Google organic search. Google will soon be able to isolate referral traffic data from image search results after making a change to Google Images referral URLs. We reported on the change to referrer URLs last month.

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Other News

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...