billion

Following up on last week's editorial, I decided it may be interesting to take a look at the other side of the story – that is, what effect has Google's 10 Billion App promotion had on the developers who were invited to participate?

To begin with, I think it would be wise to take a look at just how developers were invited, and how Google ran the promotion overall. We've heard from a handful of developers about this, so we've got a pretty clear picture of how things went.