Endless: Ross Lovegrove at Cardi Black Box

8 September - 1 October '11

Milan

Endless, the first Italian solo show of the internationally recognized designer, presents a series of fine art works deriving from Lovegrove's personal research brought forward with the Liquid Collection, already included in the exhibition Endurance at Phillips De Pury, New York in 2007.

The show at Cardi Black Box is enriched with two new projects; Long Liquid Bench and Liquid Shelving, a bench and a bookcase respectively, together with a spectacular video projection appositely created for the gallery space. Endless continues Lovegrove's research as an artist in the experimentation and limited edition field, a fertile territory where to develop projects which result too ambitious and rarified for mass production.

The designer's investigation demonstrates how the borderline between visual arts and design is becoming deminished even though the pieces accomplish a specific function, the exhibited projects are charged with an intense emotional value and a specific oneiric force: the works in Endless are sculptures suspended in physical but also temporal space. Ross Lovegrove is capable of adapting his work approach depending on the project he is taking on: he optimizes and saves for the industrial production while tracking the most sophisticated details for personal excursions in reduced series. Ross Lovegrove's sculptures represent his spiritual shelters from commissioning; they constitute moments of freedom in which one can escape from parameters linked to mass industrial design.