Tencent has acquired exclusive distribution rights to popular battle royale game Fortnite and will invest a total of 100 million Chinese yuan ($15.75 million) on esports, marketing and infrastructure in China, the company announced at its UP2018 Conference in Beijing on Monday.

The popularity of Fortnite streamer Tyler “Ninja” Blevins was on full display Wednesday night, when an exhibition event featuring him in Las Vegas peaked at 667,000 concurrent viewers.

The deal comes as Tencent continues to expand its game holdings in the battle royale genre. In March, Tencent and South Korea-based studio Bluehole partnered to distribute PlayerUnknown’s Battlegrounds, Fortnite’s largest competitor, into the Chinese game market. Tencent currently has distribution rights to a number of esports titles in the region, including League of Legends, Smite and Arena of Valor.

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