The Cars.com Guide to Converting Leads to Sales in the Digital Era

Consumer behaviors have changed—today’s shoppers want to research online and make a decision without identifying themselves. So, how do you identify the anonymous shopper?

In The Cars.com Guide to Converting Leads to Sales in the Digital Era, we discuss how to differentiate from traditional leads and the anonymous shopper. Download the guide to understand the new rules for identifying, nurturing, and closing quality leads and learn how to take ownership of your leads management.