IRESSA (gefitinib) HCP

The following video was one in a series of videos covering a variety of topics in association with the treatment of non-small cell lung cancer on the AstraZeneca drug, IRESSA. These videos were purposed as tactical assets for the IRESSA sales team to use during sales meetings with oncologists and other HCP’s.

While working closely with an outside media production vendor, I was responsible for art direction layout, and art asset creation for several videos covering a variety of topics in association with the treatment of non-small cell lung cancer using IRESSA.