Dynamic Pricing

The Sabres announced they are implementing a “Dynamic Pricing” structure for their tickets, with a higher base price (quite a bit higher in some cases) but the ability for the pricing on games to be adjusted on the fly as demand dictates. Like airline seats, but I’m not sure that’s an association I’d want if I was a business.

As you can imagine, that went over like the proverbial lead balloon, especially with a fanbase that’s been suffering through some tough years to try and get better. I’m more curious than anything, as I can’t afford to spend big on tickets no matter what, but if this can get me in cheap on a non-marquee matchup, dynamic pricing might actually benefit me. The difficult aspect is not knowing what to budget to go. Is my ticket going to be $30, $50, more? I’m afraid that if the team is performing well the “dynamic pricing” will price us right out of the arena. There’s already plenty of reasons to stay home (more comfortable seats, my own food, no commute), and the Sabres don’t need another reason on top of that.

But I’m willing to see how it works here before I go out and set fire to my Sabres gear. How the pricing scheme is implemented is the key point, I just wish I had more more faith in the parameters that the people in charge in Buffalo will put in place.