Category Archives: Data Analytics

While making important business decisions, companies, governments, and organizations are increasingly relying on geographic data to tailor their choices to circumstances on the ground. From deciding where to start new stores to determining whether groups in particular regions will respond favorably to new products, big data features heavily in the process. It’s important, however, to…

Being able to efficiently collect and manage digital information has become a vital business process across all industries. There was a time when databases and massive collections of digital information were mainly the tools of researchers, actuaries, statisticians, and scientists. These days, however, even owners of small companies can access sophisticated datasets for the purpose…