ethical

Relating to moral principles or the branch of knowledge dealing with these.

Morally good or correct.

Avoiding activities or organizations that do harm to people or the environment.

“Ethical” – what does it mean to you? To us here at Ethical Apothecary, it means so much we decided to build our entire business brand on it.

Ethical to us means doing the right thing by our fellow humans, animals and the planet we all live on; we do everything in our power to ensure that, while the products we sell may have maximum impact on you, your skin, or your health, they have minimum impact on the earth.

We are staunch advocates for clean beauty, which to us means so much more than simply recognising and understanding the ingredients in your make-up bag and reducing the chemicals that go on your skin. Clean beauty should also mean a clean conscience when it comes to animal testing and the environment.

That’s why we will only ever stock natural, botanically-sourced products from cruelty-free brands in the Ethical Apothecary store.

Clean beauty for all

Many of the products you’ll find in the Ethical Apothecary shop are vegan brands, many are organic skincare brands, but all of our products embrace the clean beauty ethos.

This is because we believe clean beauty is a concept that should be available to everyone, whether vegan or non-vegan, and whatever budget they may have. We should all be able to enjoy natural skincare and self-care without the nasties!

You’ll find every one of our product descriptions comes with a full list of ingredients, so you can see exactly what it is you’re putting on your skin and into your body, and we also make it clear which of our products are vegan, which are organic and which have plastic-free packaging.

Why choose vegan beauty products?

It may sound like a contradiction in terms, but vegan brands aren’t just for vegans.

Whether or not you choose to follow a wholly vegan lifestyle, as skincare consultants, we believe vegan beauty products can benefit everyone. And as a business, we believe it is our responsibility to be both environmentally and socially conscious.

The vegan brands available in the Ethical Apothecary store only include products that use pure, effective and safe ingredients.

In our experience – which, with more than 40 years between us in the beauty business, is extensive – the combination of all-natural antioxidants, vitamins, minerals, and botanical extracts in vegan beauty products help rejuvenate skin and can really give you a healthy glow!

But don’t just take our word for it. Try the Ethical approach to self-care for yourself and you’ll see just what a difference it can make to your skin, your health and your life.