Press Releases

MR. PEANUT PLANTS SOME GOOD IN NEW ORLEANS: OPENS URBAN PARK IN CENTRAL CITY

NEW ORLEANS, LA – March 23, 2011 – Today, Planters, America's leading snack nut brand, opens the first Planters Grove, a peanut-shaped urban park in New Orleans' historic Central City. Designed to provide a natural, inspirational place for the community to enjoy, the Planters Grove was brought to life by Planters partner The Corps Network, the national member organization for Service and Conservation Corps, with its local member Corps, Limitless Vistas, Inc. and the Louisiana Green Corps/ARC of Greater New Orleans. The iconic Mr. Peanut, arriving in his new biodiesel Planters Nutmobile, will open the public green space with Corps members and community volunteers at Noon CST.

"We're proud to have worked with the wonderful people of Central City to plant some good in New Orleans," said Jason Levine, senior director of marketing at Planters. "These parks were inspired by the community of nut growers who have been our namesake - planters."

Renowned landscape architect Ken Smith designed the natural, green park at 2047 Felicity Street with strong input from the community. Part urban revitalization, part art, the Planters Grove is inspired with New Orleans influences found in locally-sourced reclaimed materials and native and local plants and flowers.

A windowpane display made of reclaimed windows from homes destroyed by Hurricane Katrina outlines the peanut-shaped park exterior. The windows, painted prominently in unique shades of local colors, allow a clear view into the park and provide a bold first impression from Simon Bolivar Avenue and Euterpe Street.

Additional features include:

A statue of Mr. Peanut seated on a peanut-shaped bench greets visitors into the Planters Grove

A bog garden and meadow growing a variety of local plants and flowers such as Swamp Lilies and White Prairie Glovers

Recycled concrete pavement makes up a community-gathering spot called the Legume Plaza

Common planting areas for families and youth to learn more about horticulture

Colorful Adirondack chairs made of recycled materials

In coming weeks, the Planters Grove will feature additional sustainable elements such as solar lighting and a rainwater collection tank attached to a neighboring home.

"The Corps Network would like to thank Planters, our member Corps, community partners and the incredible people of Central City for helping us make this a reality," said Sally Prouty, president and CEO at The Corps Network.

"We were excited to play a part in creating this Planters Grove," said Patrick Barnes, founder of Limitless Vistas, Inc. "This natural park will not only be a place for the community to enjoy shared experiences, but will also serve as a teaching tool about the environment and local agriculture."

The Corps Network's local member Corps will lead the maintenance, ongoing programming and seasonal planting of each Planters Grove with additional community partners including New Orleans Neighborhood Development Collaborative, Central City Partnership and Faubourg Lafayette Neighborhood Association. As part of Planters "Naturally Remarkable" tour, additional Planters Groves will be developed in 2011 in Washington, D.C., San Francisco and New York City.

To follow the Planters "Naturally Remarkable" tour, get exclusive updates and learn how to participate, please "Like" Mr. Peanut on Facebook at www.facebook.com/mrpeanut.

About Planters: Planters, America's leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle.

About Planters Sustainability: Planters has made considerable investments in greening their facilities through energy and water conservation, as well as waste reduction. As part of its brand citizenship, Planters has committed, in collaboration with The Corps Network, to developing green, natural spaces called Planters Groves across the U.S. The brand's commitment to nut farmers is extended through the African Cashew Alliance (ACA), an initiative to improve cashew production, sustainability practices and increase the cashew-related income of 150,000 cashew farmers by 2012.

About Kraft Foods: Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company's iconic brands - including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident - generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.