Menu

Tag Archives: Scent innovation

We’ve all lost touch with our humanity; or so goes the post-truth pre-Trump ‘Instabook’ millennial thesis. This proposition has even been extended to perfumery, its primal communication finding affinity for some with the notion of the ‘noble savage’. The idea that a revival in animalics is caused by the attempted rejuvenation of feeling human in a digital age is very compelling but I do not believe it to be the stimulus of animalic themes in fragrance. Continue reading →