Chris and Matthew were styled by Jeffery O’Brecht with items from H & M and The Bay.

Implications - To attract recession-affected consumers, the fashion industry is increasingly releasing editorials, designer collections and advertising campaigns that center on childhood themes. From the whimsy of fairy tales and folklore to the old-fashioned fun of horsing around with a sibling, these photo shoots capture the very innocence and happiness that consumers wax nostalgic for when present-day reality is too much to bear.