How to Capture Your Customers Creatively with Cross-Channel Communications

Factoring in the latest advancements in mobile and cross-channel communications, ContactLab, powered by Message Systems Momentum software, defined a methodology blending technology, marketing services and business intelligence to help clients build effective marketing campaigns using email, SMS and surveys.

Learn how to:

• keep up with the fast paced mobile world
• accommodate customer preferences
• key in on the benefits of customized multi-channel and gateway services to engage customers
• understand data and act on it via personalized reporting and consultancy

Specific case studies, best practices and benchmarks will be shared to inspire you!

Florian is the Chief Executive Officer of Dataiku. Florian started his career at Exalead, an innovative search engine technology company. There, he led a R&D team of 50 brilliant data geeks, until the company was bought by Dassault Systemes in 2010 for $150 million. Florian was then CTO at IsCool, a European leader in social gaming, where he managed game analytics and one of the biggest European cloud setup. Florian also served as freelance Lead Data Scientist in various companies, such as Criteo, the European Advertising leader.

Ai is expected to be a revolution bigger than the internet, but this revolution starts with practical applications of Ai and ML to solve business problems that produce meaningful ROI. In this session, you will learn about how Pluto7 and Google Cloud are partnering in solving real-world business problems for large enterprises across the US and Globally showcasing innovation as well as pragmatically embedding Ai/ML into the business processes aligning with people driving change management. Ai when combined with Big Data and IoT now forms a recipe for further automation with deeper data insights into your business. Ai is a journey for most of our customers and not a point in time project which in this session you will learn why.

New AI solutions in question answering, chatbots, structured data extraction, text generation, and inference all require deep understanding of the nuances of human language. David Talby shares challenges, risks, and best practices for building NLU-based systems, drawing on examples and case studies from products and services built by Fortune 500 companies and startups over the past six years. David also highlights some of the differences between language understanding and other machine learning and deep learning applications.

Topics include:

- What gave natural language understanding its reputation as an “AI complete” problem
- The many languages we speak every day and the resulting need to train domain-specific NLP models for most systems
- The evolution from “traditional” machine learning and information retrieval techniques to current state-of-the-art systems, covering both the “simple” parts of common NLP Q&A or bot solutions and where “advanced” AI fits in
- Guidelines to architecting a system that trains and serves large, current, accurate domain-specific NLP models using open source software

David Talby is a chief technology officer at Pacific AI, helping fast-growing companies apply big data and data science techniques to solve real-world problems in healthcare, life science, and related fields. David has extensive experience in building and operating web-scale data science and business platforms, as well as building world-class, Agile, distributed teams. Previously, he was with Microsoft’s Bing Group, where he led business operations for Bing Shopping in the US and Europe, and worked at Amazon both in Seattle and the UK, where he built and ran distributed teams that helped scale Amazon’s financial systems. David holds a PhD in computer science and master’s degrees in both computer science and business administration.

While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

Registration is free.

Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions

The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

Register here for free.

Attend this webinar and learn:
* How bots and voice are uniquely positioned to help customers make purchasing decisions
* How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
* The best ways to leverage voice and bots to optimize the customer experience
* What's next for voice and bots

Carl has several years of experience as an analytics and BI consultant, coach and trainer. He focuses on operational improvement and customer experience measurement, two key components for any self-service strategy.

Join us for this webinar and takeaway a number of tips, ideas and the pitfalls to avoid when setting up self-service BI in your organization.

Whether you're just starting your cloud analytics journey, or you're a seasoned veteran, the question remains: Is your cloud analytics strategy delivering the insights you need? This panel of experts will help you discover the right way to harness your cloud data to give your big data team the resources they need to make informed business decisions. From preventing your cloud data lakes from becoming data swamps, to scaling your cloud environment to accommodate all your data sources, learn how to activate your cloud BI strategy & achieve powerful analytics results

About the Presenters

Brajesh Goyal is an industry veteran in the hybrid cloud space, bringing to Cavirin more than 20 years of high tech engineering experience. He was the founder & CEO for ITAPP, a disruptive cloud management company that was purchased by ServiceNow in 2016. At Oracle, he defined the term “enterprise grid computing” (former name for cloud) and wrote books on the topic. He continued to lead initiatives for enterprise grid computing, virtualization, and cloud at NetApp. BG holds a Master's degree, in Computer Science and Engineering from University of Minnesota, and a Bachelor of Technology Degree in CS from the Indian Institute of Technology

Isabelle Nuage is Director of Product Marketing at Talend. Her field of expertise include Data Integration, Big Data and Analytics. Isabelle brings 20+ years of experience in the software industry holding various leadership positions in product marketing at SAP & Business Objects. She holds a post graduate degree in computer science applied to GIS from the Pierre & Marie University in Paris, France

Vincent Lam is Head of Cloud Product Marketing at Talend. Throughout his career he has held leadership roles in marketing, product management & product development involving innovative technology solutions to complex problems. Mr. Lam is author of several patents and his background includes innovation across technology firms, Wall St, & entrepreneurship

As data analytics becomes an engrained feature of many successful businesses, it's important to ensure that data-driven insights are made accessible to decision makers throughout the organization.

Deep-dive into the topic of how self-service analytics tools are democratizing data and bringing business users deeper into the equation with subject matter expert panelists.

You'll Learn:
- The landscape of self-service analytics tools available
- Techniques and strategies to ensure your self-service analytics solution is working for your business
- How self-service analytics is enabling business users and all members of an organization to make data-driven decisions
- and more!

With just a few weeks to the UK's largest data & analytics event, we've gathered some of the elite speakers who will be taking the stage to debate the latest trends, hottest solutions and the biggest opportunities (and challenges) for businesses in a data-driven world.

Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

Register now for free!

Attend this webinar and learn:
* How AI levels up personalization and customer engagement
* How to use AI-fueled data analytics to create tactical marketing plans.
* How to create personalized moments without being creepy
* How to increase real and effective relevance to customers across channels

Whether you're just starting your cloud analytics journey, or you're a seasoned veteran, the question remains: Is your cloud analytics strategy delivering the insights you need? This panel of experts will help you discover the right way to harness your cloud data to give your big data team the resources they need to make informed business decisions. From preventing your cloud data lakes from becoming data swamps, to scaling your cloud environment to accommodate all your data sources, learn how to activate your cloud BI strategy & achieve powerful analytics results

About the Presenters

Brajesh Goyal is an industry veteran in the hybrid cloud space, bringing to Cavirin more than 20 years of high tech engineering experience. He was the founder & CEO for ITAPP, a disruptive cloud management company that was purchased by ServiceNow in 2016. At Oracle, he defined the term “enterprise grid computing” (former name for cloud) and wrote books on the topic. He continued to lead initiatives for enterprise grid computing, virtualization, and cloud at NetApp. BG holds a Master's degree, in Computer Science and Engineering from University of Minnesota, and a Bachelor of Technology Degree in CS from the Indian Institute of Technology

Isabelle Nuage is Director of Product Marketing at Talend. Her field of expertise include Data Integration, Big Data and Analytics. Isabelle brings 20+ years of experience in the software industry holding various leadership positions in product marketing at SAP & Business Objects. She holds a post graduate degree in computer science applied to GIS from the Pierre & Marie University in Paris, France

Vincent Lam is Head of Cloud Product Marketing at Talend. Throughout his career he has held leadership roles in marketing, product management & product development involving innovative technology solutions to complex problems. Mr. Lam is author of several patents and his background includes innovation across technology firms, Wall St, & entrepreneurship

Enterprise preparation for AI has centered almost exclusively on data prep and data science talent. While without data there would be no AI, enterprises that fail to ready the broader organization, chiefly people, process, and principles, don’t just stunt their capacity for good AI, they risk sunk investment, jeopardize employee trust, brand backlash, or worse.

What is the moral responsibility of a data team today? As artificial intelligence and machine learning technologies become part of our everyday life and as data and big data insights become accessible to everyone, CDOs and data teams are taking on a very important moral role as the conscience of the corporation.

In this episode of What's Big in BI, Harry Glaser highlights the risks companies will face if they don't empower data teams to lead the way for ethical data use across a variety of functions including business intelligence, analytics, big data initiatives and more.

Harry founded Periscope Data in 2012 with co-founder Tom O’Neill. The two have grown Periscope Data to serve more than 1000 customers. Glaser was previously at Google, and graduated from the University of Rochester with a bachelor’s degree in computer science.

This webinar is part of BrightTALK's Founders Spotlight Series, where each week we feature inspiring founders and entrepreneurs from across industries.

In this episode, Ash Seddeek will share how he channeled his entrepreneurial spirit into the launch of bestcash - a Fintech start up bringing a new point of view to financial services servicing 70-140k income earners.

Ash will answer questions about:

- What inspired him to start bestcash.
- What problem or pain points he aims to solve with bestcash.
- How to close the gap between financial services companies and their target users.
- How he plans to sustain bestcash's differentiation in order to appeal to customers and keep them coming back in the long term.

Join us for this live session where we encourage the audience to participate by asking Ash any live questions they may have!

In the last few years, a lot of emphasis has been placed on the procurement function as being strategically important to the business. It drives value, generates massive savings opportunity, and increases the overall operational efficiency. With cloud technology changing at a rapid pace and procurement practices being regularly updated, the trends within the procurement function are ever changing.

In this webinar, we will focus on helping you identify Hype v/s Actionable solutions for procurement:

1. Learn about Cloud, AI and Blockchain technologies
2. Framework to develop a strategic business case & roadmap for smart procurement
3. Learn about a new framework to drive supplier diversity
4. Learn about our special offer to get you started at (no cost)

Who should attend: Senior procurement leaders and professionals, Technology Leaders, Business Leaders who are managing strategic sourcing.

Join us in making you and your business cloud ready company.
We look forward to collaborating with you.

Jupyter notebooks are transforming the way we look at computing, coding and problem solving. But is this the only “data scientist experience” that this technology can provide?

In this webinar, Natalino will sketch how you could use Jupyter to create interactive and compelling data science web applications and provide new ways of data exploration and analysis. In the background, these apps are still powered by well understood and documented Jupyter notebooks.

They will present an architecture which is composed of four parts: a jupyter server-only gateway, a Scala/Spark Jupyter kernel, a Spark cluster and a angular/bootstrap web application.

Sparkling Water 2.0 was built to coincide with the release of Apache Spark 2.0 and introduces several new features. One of the latest and largest features is the ability to configure Sparkling Water for different workloads, scale and optimize the platform according to your data and needs.

In this talk we will introduce the basic architecture of Sparkling Water, go over different scaling strategies and explain the pros and cons of each solution. We will also compare the approaches with regards to the specific use cases and provide the rationale why or why not each solution may be a good fit for the desired use case.

This talk will finish with a live demo demonstrating the mentioned approaches and should give you a real time experience of configuring and running Sparkling Water for your use case(s)!

Data is the foundation of any organization and therefore, it is paramount that it is managed and maintained as a valuable resource.

Subscribe to this channel to learn best practices and emerging trends in a variety of topics including data governance, analysis, quality management, warehousing, business intelligence, ERP, CRM, big data and more.