Policy

Communications

21 Strat

The Gist

Writers by trade, wonks by choice: We’re that rare breed of PR firm that is all too comfortable at the noisy intersection of public perception, policy and politics. We communicate the complex. We move opinions of decision-makers and influencers. We drive stakeholders to action. And we do it for some of the most significant brands in the water, land use, local government, natural resource, utility and non-profit worlds.

The Tools

Full-service is out. Focused-service is in. We offer a defined set of disciplines to service your unique challenges and opportunities. In short, we do a few things really, really well.

[Note: Writing is a lost art. We pride ourselves on having a passion and talent for writing at every level of our firm. It’s the glue that binds our strategic value to your organization.]

The Crew

We think big picture. Our clients hire us because we can quickly see their vision – or help them define it – and execute efficiently, strategically and effectively. Our stakeholders listen to us because we build trust. 21Strat revolves around these these ideals and it’s working very well.

Michael Suydam

Principal

Andrew Fromm

Associate

21Strat also partners with the most creative web and graphic art design firms, the most impactful research firms, printing companies and community relations specialists that help us maximize the return on our client’s investments.

The Work

LT Platinum

21Strat is leading the community and governmental relations efforts for the most significant urban development in Orange County’s history. LT Platinum, proposed by LT Global, subsidiary to Beijing-based LT Commercial Real Estate, Inc., will include the county’s tallest residential tower and an extraordinary mix of retail and residential opportunities in Anaheim’s Platinum Triangle.

Moulton Niguel Water District

In the throes of the 2015 drought, Orange County’s second largest water district retained 21Strat to carry its message to elected officials in Washington, D.C., Sacramento and locally. MNWD also relies on 21Strat to tell its story through the press. This one-two punch is helping the District continue its path as one of California’s most innovative public agencies.

Association of California Cities, Orange County

21Strat helped launch what has become California’s most significant local government advocacy organization. After helping craft ACC-OC’s initial brand and marketing platform, we now help manage the organization’s media relations and regulatory and governmental affairs efforts as a true extension of the organization’s staff.

OC United Way

21Strat is honored to manage the public relations for Orange County’s leading human service organization. After working with the organization to develop United Way’s 10-year community-wide action plan – FACE 2024 – we now support the organization’s brand, marketing and fundraising efforts through strategic and timely placement of news stories, op-eds and other impactful communications efforts.

Newhall County Water District

NCWD relies on 21Strat for its strategic communications, media and public relations. The firm’s strategies and tactics helped the District achieve more than 34 percent water use reductions during the 2015 drought – above its State-mandated conservation number. The firm also counsel’s the District’s leadership on rate structure, governance and public policy matters to help protect its local control philosophy.

Signature Control Systems

Irvine-based Signature Control Systems is among the world’s leading irrigation technology firms. They control parks, cities and golf courses in six continents. But that global focus left one market untapped: Orange County. SCS relies on 21Strat’s relationships, expertise and credibility in the water and local government world to help expand market share in the region.

Our Clients

21Strat represent a diverse array of private companies and foundations, political organizations and campaigns, governmental agencies and non-profit organizations throughout the United States and Canada. While diverse, a common thread among all 21Strat clients is a drive for the highest level of excellence along with strategic, results-oriented thinking.

37 CloudcrestAliso Viejo, CA 92656

info@21strat.com

(949) 981-5008

Drop us a line

Clear

Michael Suydam has developed a long history of successful public relations and communications campaigns on behalf of his clients. Since 2009, Michael has served as principal owner and president of 21st Century Communications Strategies, LLC (21Strat), a strategic public affairs consulting firm working on behalf of corporate, political and non-profit clients throughout the U.S. and Canada. Prior to starting 21Strat, Michael managed public outreach and communications campaigns for the global PR firm Porter Novelli. Michael’s background also includes an appointment by President George W. Bush to the U.S. Export-Import Bank in Washington D.C., where he served as deputy to the Vice President of Public Affairs, managing national and international media relations. Michael has served on staff for members of the Washington State Senate and California Assembly, managing constituent outreach, media relations and a variety of public policy issues. Michael earned his bachelor’s degree in political science specializing in political communications from the University of Washington. Mr. Suydam may be reached at (949) 981-5008.

Michael Suydam has developed a long history of successful public relations and communications campaigns on behalf of his clients. Since 2009, Michael has served as principal owner and president of 21st Century Communications Strategies, LLC (21Strat), a strategic public affairs consulting firm working on behalf of corporate, political and non-profit clients throughout the U.S. and Canada. Prior to starting 21Strat, Michael managed public outreach and communications campaigns for the global PR firm Porter Novelli. Michael’s background also includes an appointment by President George W. Bush to the U.S. Export-Import Bank in Washington D.C., where he served as deputy to the Vice President of Public Affairs, managing national and international media relations. Michael has served on staff for members of the Washington State Senate and California Assembly, managing constituent outreach, media relations and a variety of public policy issues. Michael earned his bachelor’s degree in political science specializing in political communications from the University of Washington. Mr. Suydam may be reached at (949) 981-5008.

Andrew Fromm is 21Strat’s newest team member as our resident Public Affairs Coordinator to assist with ongoing client services and projects. With 21Strat, Andrew develops creative ways to accomplish clients’ objectives. His prior experience includes positions in both local legislative offices and state agencies. This experience affords him first-hand knowledge of California’s complex intersection of policy, politics and public perception. Andrew is currently pursuing a Master’s degree from George Washington University in Political Management, adding to his Bachelor’s in Political Science and Economics from San Diego State University. He now looks to apply his knowledge to bring clients uncompromising and experienced service. Mr. Fromm may be reached at (949) 751-8975.

Andrew Fromm is 21Strat’s newest team member as our resident Public Affairs Coordinator to assist with ongoing client services and projects. With 21Strat, Andrew develops creative ways to accomplish clients’ objectives. His prior experience includes positions in both local legislative offices and state agencies. This experience affords him first-hand knowledge of California’s complex intersection of policy, politics and public perception. Andrew is currently pursuing a Master’s degree from George Washington University in Political Management, adding to his Bachelor’s in Political Science and Economics from San Diego State University. He now looks to apply his knowledge to bring clients uncompromising and experienced service. Mr. Fromm may be reached at (949) 751-8975.