appia

Appia, which operates a mobile ad network focused on user acquisition, has raised $4.5 million in new funding led by North Atlantic Capital.
That might not seem like a big round for a company that has already raised $30 million in funding, but a spokesperson insisted that Appia isn’t raising money because it needed more cash. Instead, they said it’s an “opportunistic”… Read More

Appia, an app marketplace and white-label app platform, is broadening its support for Android with the introduction of Pay Per Install App Advertising for Google Play (formerly known as the Android Market). Up until now, all the downloads generated through PPD (pay per download) were done through an Appia-powered app store, but now developers can purchase a Pay Per Install campaign and… Read More

Appia, a startup that powers a white-label content and commerce platform for everyone and anyone who needs a mobile app store, has partnered with Vodafone India to launch a new mobile app store for the carrier’s 145 million subscribers in India.
For background, the company powers mobile app storefronts for more than 40 partners, including four of the world’s top five handset… Read More

Appia, a startup that powers a white-label content and commerce platform for everyone and anyone who needs a mobile app store, has passed an important milestone—the company is now seeing 1 million downloads per day (that’s up from 500,000 a few months ago) across all of its app stores.
For background, the company powers mobile app storefronts for more than 40 partners, including… Read More

With Apple clamping down on incentivized downloads, white-label mobile app platform Appia (formerly PocketGear) has launched a new performance based advertising network for app developers to increase app downloads and only pay for results.
In case you aren’t familiar, Appia powers a white-label content and commerce platform for everyone and anyone who needs a mobile app store. The… Read More

Begun, the alternative app stores war has.
According to a tweet from GetJar Networks, which provides an alternative, platform-agnostic mobile applications marketplace, the Opera’s Mini browser has been kicked off the alternative app store offered by the Lithuanian company.
The reason for the ban (based on later messages GetJar posted on Twitter – they say an explanatory blog post… Read More

PocketGear, an independent marketplace that billed itself as the “World’s Largest Mobile App Store,” is rebranding today to Appia and shifting its business model. PocketGear was formerly a consumer focused app marketplace that sold apps for Blackberry, Android, Windows Mobile, Palm, Symbian, and Java phones.
Now, as Appia, the startup is powering a white-label content and… Read More