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Email marketers are always debating what is better – single opt in or double opt in when it comes to list building. The option that you will choose must have a profound impact on your success with the email marketing.

First of all, it is necessary to determine what is the difference between single and double opt in.

Single opt in means that a person could enter absolutely any information into the capture form and he or she is automatically subscribed or given an access to your free software or eBook and so one that is being offered on your website.

In its turn, double opt in means that when the registering form is submitted, the person will be asked to confirm the request before he or she will be given an access to the offers on your website. Traditionally, the confirmation is accomplished by having the subscriber click on a coded link.

The most common reason for using the single opt in way is that some email marketers believe that it helps to build a larger list of subscribers. In terms of numbers, they could be right. However, there is more to the picture than the raw numbers of potential customers in your list.

The most common reason for using double opt in system for email marketing is that email marketers want to know that their potential customers that are generating are:

– Interested in getting the information that is being offered.

– Real humans that read their email messages.

Traditionally, email marketer who use a single opt in system belief that he or she has 10,000 potential customers in his or her database, but in fact he or she has just about at least 5,000 as the rest 5,000 are nothing more than spam traps, junk emails and so on.

If the half of these email addresses are invalid, it means that the eBooks, download, software and so on that was being offered has been stolen if you did not ask those potential customers to confirm their contact information before getting your offer.

The other great thing that you have to take into consideration is deliverability.

If your email marketing list is littered with garbage or unknown email addresses, it could have some negative impact on your common deliverability. A lot of email service providers will start blocking domain names that are known to repeatedly send to email addresses that do not exist in fact. Over some period of time it could result in your messages not being delivered to the real potential customers that you have to do.

Some of the email marketers who use single opt in belief that it does not matter as email marketing is cheap in any case. However, in fact it could cost you much more than you think.

And a final piece of advice – today the web technologies give you a truly unique chance to choose what you want at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.

Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.

And also sign up to the RSS feed on this blog, because we will everything possible to keep this blog tuned up to the day with new publications about becoming successful in the email marketing industry and getting great free newsletter templates in particular.