The Web Aesthetic

To put it another way, we’re embracing “responsive” but neglecting the second part: “design.” We’re replacing fixed‐width divs with fluid ones. As we undergo a period of reassessment, both of our practice and of our tools, now is the right time to seek out an aesthetic that is truer to the medium.

I, like many, love the notion behind responsive web design but one thing I’ve noticed is that more often than not sites start to look the same. With a little more, well maybe a lot more, consideration we can start to produce designs that are appropriate to their medium (aka screen/bandwidth available) rather than just shrinking or collapsing sections of a web page.