AWARD ENTRIES

CAMPAIGN

IKEA Back to College

brand

IKEA

CHALLENGE

Going back to college is more stressful than ever. For our Back To College campaign, we wanted to tell college students about IKEA products while also helping them with a larger problem: stress.

SOLUTION

A campaign on YouTube and Instagram designed to relax college students while selling IKEA products. In each video, hands tap and touch items to highlight the most relaxing feature of the product for sale.

The campaign led to an IKEA Back To College landing page, where college students could explore an online catalog of relaxing IKEA products.