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According to the IDC Financial Insights press release (http://www.idc.com/getdoc.jsp?containerId=prEMEA42523017), the study is “an IDC MarketScape assessment of European mobile banking software solutions in terms of how the major vendors compare with each other, and the most important criteria for financial institutions to consider when making a mobile banking investment decision.”

Lawrence Freeborn, research manager, European Banking IT Strategies, IDC Financial Insights was quoted in the IDC Financial Insights press release, saying that “Mobile is increasingly the key channel for banks to interact with their customers, and the solutions in this study are an excellent starting point for those banks which are looking to take their customer service propositions to the next level. When making a decision around a financial institution's next mobile banking move, matching the aspirations of the financial institution with the road maps and capabilities of the right vendor is crucial to the vendor selection process.”

BANKTRON is an omnichannel digital-banking solution, developed by ETRONIKA - one of the TOP 100 most innovative and disruptive FinTech companies in Europe. For two years’ in a row – in 2013 and 2014 - ETRONIKA won "Best of show" award after revealing its multi-channel partnership ecosystem within BANKTRON solution live on stage at FinovateEurope in London. ETRONIKA’s digital banking clients include various banks in Lithuania and abroad.

“Our inclusion in IDC MarketScape 2017 vendor assessment is an important recognition and encouragement to us,” said Arnoldas Jankūnas, Director of ETRONIKA. “For almost 15 years ETRONIKA has been helping its clients to stay ahead of the curve, with ironclad security, omnichannel approach, user-centric design and optimized time-to-market. For example, after adopting BANKTRON, our clients reported a 40% percent increase in online customers and a two-fold growth in SEPA transactions. We have a strong vision of what the future of digital banking should look like, so we will continue actively investing in research and development, and, utilizing opportunities of cooperation with other INVL Technology managed companies, we will seek to expand in other regions like Sub-Saharan Africa and South Asia”.