DD, CCTV sign an agreement for exchange of art, culture programmes

Doordarshan and China Central Television (CCTV) have signed an agreement for exchange of art, culture and development television programmes.

The agreement was signed between both parties during the first leg of Prime Minister Narendra Modi’s three nation visit to China, Mongolia and South Korea.

On behalf of India Doordarshan, CEO of Prasar Bharathi signed the agreement in Beijing.

This agreement enables both Doordarshn and CCTV to share programmes on their networks free of cost.

Under the agreement Doordarshan will provide programmes pertaining to art, culture and tourism. While, CCTV in turn will exchange human interest, development programmes and success stories.

The exchange of programmes will begin by the end 2015 and both networks will also take up co-production works for this initiative. Thus by sharing of television programmes will enable people of both countries to come closer and understand each other’s culture deeply.