Desiring to see actionable and measurable results, Gary E. Ware entered the marketing profession. He is a partner and the vice president of digital strategy at Tower33 Digital, Inc., a digital marketing and analytics company that offers paid search advertising, organic search engine optimization, display advertising, and social media programs. An expert in online marketing, interactive design, landing page testing and optimization, and media planning, Mr. Ware spends his days leading a team of digital marketing strategists, providing digital advertising services, and meeting clients’ business objectives. He has won multiple awards for his work and has achieved great success over the past 15 years. Mr. Ware attributes his success to staying ahead of the current trends in marketing. Looking toward the future, he hopes to be a senior vice president for a digital agency, or run his own company.