I had a great time recently when Joe Hage of Medical MarCominterviewed me during a Twitter Chat. The topic was how medical device reps could help specialty physicians market to primary care physicians. You can read the interviewhere at Joe’s blog.

So, what is a Twitter Chat? It’s a one-hour event that gathers together Twitter users with a specific interest to share a discussion 140 characters at a time.

Twitter chats are organized by hashtags, and in this case, the discussion was marked by the hashtag #MedDevice. #MedDevice is facilitated by Joe Hage (@MedicalMarCom is Joe’s Twitter name) who is the founder and CEO of a medical devices marketing consulting firm specializing in marketing communications, marketing strategy, lead generation, web development, and social media.

To take advantage of a good Twitter Chat, you can use a tool to isolate the tweets relating to that chat from other discussions on Twitter. I use TweetChat (www.tweetchat.com) so I can concentrate just on the discussion at hand. TweetChat also automatically adds the hashtag at the end of every tweet so the participants don’t have to.