Shraddha Kapoor: Periods Are Beautiful

The Whisper Touch The Pickle movement is an initiative aimed at educating young women about periods and battling age old social prejudices that are attached to menstruation. The campaign is looking at enabling women to break free from these ancient taboos and achieve their goals and dreams.

Brand ambassador Shraddha Kapoor said, “Periods are the most beautiful thing on earth for a girl and she should not be guilty at all. I eat pickle even during my menses and I love it even more. All the girls should enter the kitchen, touch that pickle and eat it with your vegetable, chapati or just by itself and enjoy the feeling of having periods. It is a normal day for you, go out play and work and stay happy. I also feel that every boy and girl should be educated about this from the beginning and the parents, teachers and society can play an active role in this. The boy should be taught to take this in a healthy way and a girl should be taught to stay away from the myths and know what changes are happening in her body. We as celebrities can also contribute to it greatly, as if there is some commercial or film like this coming up and I am asked to be a part of it I would love to do so.”

She further added, “I have extremely long shooting hours demanding extensive travel, and if I fall prey to these taboos I will not be able to perform. When we have such a superior solution like Whisper Ultra with the all day long protection, we do not need to worry.”

Tanvi Azmi revealed she was fortunate to have been educated by her parents about this at a very early age. She said, “Every girl stands the right to be educated about periods and it is not a crime that you are committing. People say not to even have a bath in this time or swim as it would be impure to do so. It is a gift to possess for a girl and every girl goes through it and should do so gracefully. Be open and frank about it. I feel people should learn from South India and celebrate this here too and boys as well as girls need to be educated about this fact of life.”

At the Press Conference Dr Suneela Garg, a medical expert from Maulana Azad Medical College admits, “Menstrual myths and taboos affect normal work and lifestyle of a woman and result in adverse health consequences. I am very glad that Whisper has taken such an initiative and this program is a big step towards bringing a reform. Also, bringing this topic out in the open and public is a very positive step in removing the taboo of concealment”.

Giving her take on the subject, Aditi Gupta, founder of Menstrupedia.com stated, “My personal journey from a girl to a woman was difficult, as I was a victim of these taboos and misconceptions myself. While the pain and inconveniences are real, a lot could be done to make girls aware in this area. There is a strong need to break these taboos in the current day and age and not follow them. In a bid to change this mindset I applaud Whisper for taking up a cause and bringing it forefront of the society.”