What Every Marketer Should Know About Artificial Intelligence

The Future of Financial Services

One quote from the CIO of a large retail consumer bank (and Swrve customer) perfectly sums up the transformation of consumer finance.

“In any one minute, we've more customers in our mobile app than in our entire branch network in a week. Customers open the app nearly every day, and stay for an average of 17 seconds.”

Consumer finance is a mobile-first world. With that come many new challenges and opportunities.

Mobile-First Financial Services

Today it is the mobile app—not the branch or website—where most customers go to check balances, move money, deposit checks or pay a bill.

Mobile-first customers place totally new demands on mobile-marketing. When all your prospects and customers live behind a mobile-app, how do you acquire them, how do you onboard and activate new users, how do you cross-sell, and how do you effectively engage?

Mobile-first marketing

To compete, financialmarketers are racing to add new campaign approaches that deliver hyper-relevant messages at scale to millions of “segments of one”, across all channel touch points:

Dynamic microtargeting uses real-time analysis of behavioral and profile data to determine which individual customers should get which message or experience.

Real-time triggering of messages and experiences through the right channel based on behavioral signals of receptiveness and intent in a given moment

Real-time delivery across customer channels and devices to deliver messages and render experiences

Cross Sell & Monetize

Messaging

“We wanted a tool where we could take all of our offline data and marry it with all our mobile data and make those insights actionable and do it at enterprise scale. When we looked at tools that were capable of doing that, Swrve really stood head and shoulders above all other potential solutions. There’s obviously other tools in the market but together with their service obsession, Serve has few peers”

Adam Warburton Head of Mobile - Travelex

Deployment Services and Partners

Swrve offers an in-depth and flexible Customer Success engagement model. As part of Swrve’s platform pricing all customer receive a dedicated team to integrate, deploy and train our customers.

We pride ourselves that 90% of Swrve customers are up and running and have initial use cases deployed with 60-days period with 100% customer satisfaction.