Webinar: How to use Intellectual Property as a strategic weapon

Summary

Intellectual property comes in a variety of different forms, all of which contribute to a company's products, services and brand. Understanding how to align your IP assets with your marketing strategy can quickly make you a leader in your technology space.

PatSnap and NuAge vision, a start-up focused management and business consultancy, have partnered to explore how marketing departments should use intellectual property assets to generate revenue. Using real life examples, the webinar will look at:

The Strategic Marketeer’s Toolbox

How intellectual property has determined business and marketing strategy

Using IP as a strategic weapon

The webinar illustrates how a deep understanding of IP, technology and competitive landscapes can produce successful and sustainable business strategies.