You have been asked to take photos at the business event because you are good at taking photos or you have an Instagram/Facebook account. Therefore, you must know what you are doing! Argh, the pressure – it’s all up to you to record the event and make it look...

The team at Tourism eSchool share some great and easy ways to influence our customers to share the love when they visit our region and our experiences. You know what they say about “word of mouth” and in the digital space it’s so much more! We love the examples they...

Author: Despina Karatzias About Despina: Ignite excellence in people. That is the reason I get of bed in the morning and that is the reason my training and mentoring practice Institute of Excellence exists, delivering training in digital marketing, social media and...

We love following The Urban List. They just get it and they are doing “it” so right. You can’t help but get lost in their facebook feed, you can spend hours there! You know what makes us stop and look? Their images. They are always on fleek. The Urban List are so good...

DO: Play with it! Just get involved and learn as you go. DO: Interact, respond and engage with your online community. DO: Follow other similar accounts to see what they’re doing well and learn from them. DON’T: Use it solely as a sales tool. If you’ve entertained and...

The primary marketing channels the modern marketer uses today affords us something we haven’t had access to in years gone by – data. We can track what’s working, what’s not, how much a new lead costs, where a sale has come from, how far our ads are reaching, what that...