It’s three main revenue streams are online advertising, selling “premium” spots on the site to sellers and Carousell Pro, a subscription service for car dealers and real estate agents to list ads.

With the appointment of 72andSunny Singapore as its creative partner, following a competitive pitch, the company said it wanted to boost its presence in the region and grow the audience for its advertisers.

"As both a leading classifieds platform and a premium publisher in the region, Carousell is very impressed with what 72andSunny has to offer. Their deep experience and fresh approach would boost our presence in the region and grow the audience for our advertisers. We look forward to creating many exciting campaigns together,” said Cassandra Leong, senior brand manager, Carousell.

The appointment for 72andSunny Singapore follows new business wins of Love, Bonito and HipVan. 72andSunny Singapore’s current clients includes AB InBev, Google, and Adidas.

Bassam Abdel-Rahman, managing director, 72andSunny Singapore added: “What’s cool is that in the Carousell team, we’ve found like-minded partners who share our creative and commercial ambitions. They are true modern marketers, and we can’t wait to grow together across Southeast Asia,”