In this episode of 'Price Points', Epicurious challenges chocolate expert Amy Guittard of Guittard Chocolate Company to guess which chocolate is more expensive. Guittard breaks down baking chips (aka chocolate chips), white chocolate, dark chocolate, and cocoa powder. For each type, the connoisseur looks at and taste tests each chocolate before guessing which chocolate costs more. Once the prices are revealed, Guittard explains why a specific chocolate costs more and dives into specifics on how each chocolate is prepared.Still haven’t subscribed to Epicurious on USclip? ►► bit.ly/epiyoutubesubABOUT EPICURIOUSBrowse thousands of recipes and videos from Bon Appétit, Gourmet, and more. Find inventive cooking ideas, ingredients, and restaurant menus from the world’s largest food archive.Chocolate Expert Guesses Cheap vs. Expensive Chocolate | Price Points | Epicurious

I liked Hershey's when I was a kid growing up in the midwestern US. Then I went to Switzerland for a summer internship when I was 19. Once you've had real chocolate, there is no turning back. Hershey's now tastes like wax to me. For that matter, any American candy bar tastes so awful and artificial to me thatt I would spit it out the way they do in that Indiana Jones movie. Ignorance really is bliss - when you can't afford the good stuff!

“We call that Moreish, where you just want more of it...” If this is a term chocolatiers use seriously amongst each other then they have just officially passed baristas in terms of pretentiousness and absurdity.

What manufacturer has the bowling-ball sized nuts to charge $550 for a single chocolate bar that an expert could barely taste the difference from a $7 one. Talk about a scam. The profit margin on that is stupid ridiculous.