Storyful’s Creative Strategist Dillon Ashcroft shares 10 things on his mind for today’s content marketer. This week we have seen Kim and Kanye’s new child spread memes and rumors, Facebook’s changes impact investors and advertisers, and Pepsi and Coke make big announcements.

See what you may have missed this week:

1. Facebook’s Changes Seeing Impacts
After the company announced algorithm changes, which will impact publishers and advertisers, Facebook shares lost 4 percent of their value. Estimates said the decline saw Mark Zuckerberg’s personal worth drop by $3.3 billion.

2. Cola Campaigns
Coke and Pepsi have made moves this week. Pepsi has announced it will be using Cindy Crawford in its Super Bowl commercial, recreating its iconic 1992 ad with the supermodel. Meanwhile, Diet Coke has announced a new look, new flavors, and the updated tagline “Because I can.”

3. Cantina Theme With a Pencil
Danielle Ochoa’s videos involve making pencil music. Her video of the Star Wars Cantina Theme reached No 1 on YouTube trending, while more videos of the same style can be found on a dedicated subreddit.

4. YouTuber Controversy Prompts Regulations
Last week Logan Paul was removed from Google Preferred premium advertising and additional YouTube partnerships after a controversial video he made in Japan. Following this, Google Preferred made sweeping changes this week to assure advertisers they continue to buy premium inventory.

Twitter: Logan Paul

5. Voldermort Goes Viral
This week we saw the release of a 52-minute Harry Potter fan film, Voldermort: Origins of the Heir, which fills in a story told in the books that didn’t make the films. The film is notable for gaining seven million views in only 72 hours, while the story of its creation is just as interesting after the film’s producers, Tryangle Pictures, got permission from Warner Bros to produce it, unlike many similar projects which were met with cease-and-desist letters.

6. Adidas Collaborations
Dragon Ball Z fans have had their favorite characters’ iconic traits transformed into shoes. While that collection will appeal more to sneaker heads, Adidas’s other new collaboration has produced shoes that act as transit passes in Berlin. Given that the cheapest BVG annual ticket is €728 and the shoes sell for €180, it’s no surprise they have gained so much attention.

7. Tide Responds to Pod Challenge Craze
The Tide Pod Challenge started as a joke on The Onion, before people started actually doing it leading to a huge increase in poisoning incidents reported. Tide in response released its own video to consumers, while YouTube has started to remove any related content.

8. Getty Visual Trends
Getty Images has predicted 2018 trends in imagery. Its analysis from 2017’s behaviors is broken into various movements, including a move away from one-dimensional male stereotypes as brands look to emphasize they are inclusive and diverse.

10. Ad of the Week
Mum’s Birthday – Cadbury’s first commercial since moving to VCCP is a dramatic emotional change from the previous years.

And Then There’s This…
The word of the year according to the Macquarie Dictionary is Milkshake Duck. First used by the Australian cartoonist Ben Ward, the term refers to a popular figure that has their reputation damaged by past revelations.

The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist