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3.
Tips for Great Copywriting <ul><li>Get to the main point fast. </li></ul><ul><li>Emphasize one major idea, simply and clearly. </li></ul><ul><li>Be single-minded. </li></ul><ul><li>Position product clearly. </li></ul><ul><li>Brand name should be up front and reinforced </li></ul><ul><li>Keep consumer propositional benefit in mind </li></ul>

8.
HEADLINE <ul><li>Leading position in ads and the most important. </li></ul><ul><li>Effective headlines attract attention, engage the audience, explain the visual, lead the audience into the body of the ad and present the selling message </li></ul><ul><li>On average, most headlines have 8-10 words. </li></ul><ul><li>Sometimes, visual can be the headline </li></ul>

9.
Headline Types <ul><li>Benefit (Eg. Fit to Fight) </li></ul><ul><li>News or information (Eg. 50% of marriages in the US end in divorce) </li></ul><ul><li>Provocative headline (Eg. He finally nailed it!) </li></ul><ul><li>Question (Eg. Where have you been lately?) </li></ul><ul><li>Command (Eg. Hold that thought!) </li></ul>

10.
Power words that you can use if applicable <ul><li>Free, now, amazing, suddenly, announcing, introducing, it’s here, improved, at last, revolutionary, just arrived, important development </li></ul>

12.
Body Copy Styles <ul><li>Straight sell-immediately explain or develop headline and visual in a straightforward, factual presentation </li></ul><ul><li>Institutional copy-promote philosophy or extol the merits of the organization rather than product features. </li></ul><ul><li>Narrative copy-tells a story </li></ul>

14.
Formatting Body Copy <ul><li>Lead-in paragraph-bridge between the headline and the sales ideas presented in the headline. </li></ul><ul><li>Interior paragraph-develop credibility by providing proof for claims and promises and create desire </li></ul>