The Cult take Sanctuary in Super Bowl ad

03 February 2012

Newsdesk

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Having just announced details of their ninth studio album ‘Choice of Weapon’. The Cult have now revealed their 1985 hit ‘She Sells Sanctuary’ will be featured in an advert during this weekend’s 46th Super Bowl in the US.

The classic track has been paired with the rapper Flo Rida’s chart topping hit ‘Good Feeling’ in a mash up for Budweiser and the one-minute spot is a celebratory romp through several decades of great times in America that begins with the end of Prohibition in 1933.

This year’s competition climaxes on Sunday 5th February when the New England Patriots play the New York Giants and last year over 111 million people watched the show in the US alone making it the most watched show in US television history. 30 second adverts during the show sell for over $3.5 million and there is even an annual programme dedicated to the adverts from years gone by, who is advertising and what is shown and played has become as big a part of the event as the game. This year Madonna is performing alongside M.I.A and Nicki Minaj in the coveted half time slot.

Written by The Cult's vocalist Ian Astbury and guitarist Billy Duffy, ‘She Sells Sanctuary’ reached No.15 on the UK charts and was a top 40 dance hit in the U.S. In a review, one journalist wrote, "Duffy's liquid, quasi-psychedelic guitar intro over a buzz of flanged feedback suddenly rips into a triumphant, driving lead melody that's jaw dropping."

‘Choice’ of Weapon, The Cult's first new studio album in five years, will be released on 21 May (Cooking Vinyl), and the band - Astbury, Duffy, drummer John Tempesta, and bassist Chris Wyse - will tour extensively in support of it. A brand new track and taster for the album, ‘Lucifer’ is available to download now at www.cult.us