On April 11, founder of ELSA AND ME, Maja Svensson, launched a new color, Midnight Blue, for her signature dress at FIKA in the Financial District in Manhattan.

"A brand that is empowering women to feel fabulous, feminine and powerful in their everyday life with organic business wear..." that's how Swedish born Maja Svensson describes the fashion brand she started three years ago.
Fashion enthusiasts from all around Scandinavia and including a few Americans gathered at FIKA to sip Champagne and try on an "Elsa dress". Håkan Mårtensson, executive pastry chef and master in the art of chocolate at FIKA, served chocolate sweets.