MAM

MUMBAI: Birla Sun Life Insurance (BSLI) has roped in ace cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as brand ambassadors of the company. It has also launched the first campaign for its ‘Wealth with Protection Solutions‘ category.

The campaign with a series of three TVCs has been designed by JWT Mumbai and plays on the theme, ‘Jab Tak Balla Chalta Hain, Thaat Chalte Hai Warna‘ (You rule till your bat rules).

Produced by Chrome Productions, the TVCs aim at building awareness amongst consumer for a systematic plan to build wealth which can be met through, ‘Wealth & Protection Solutions‘ offered by BSLI.

Aditya Birla Group chief marketing officer - financial services Ajay Kakar said, "Cricket, today reflects the attitude of today‘s Indian who is confident, driven and committed to earning his space, one who believes in the fact that ‘nothing is impossible‘. Our brand ambassadors, too represent the entire spectrum of the Indian consumer."