Customer demand and format war influences Niveus to add support for Blu-ray Disc playback and to cease production of HD DVD-based servers.

Niveus Media announces support for Blu-ray Disc playback on Niveus Media Servers. Additionally, Niveus announces that new production of HD DVD-based servers will be phased out in the next 30 days.

“Incorporating Blu-ray into our offering has always part of the plan but the demand from our customers, market trends, and recent announcements expedited our decision to come to market with Blu-ray support sooner rather than later,” states Tim Cutting, CEO and Co-Founder, Niveus Media. “While we have stood behind HD DVD as a viable high-definition platform, Niveus engineers have been running Blu-ray in our testing facilities and are very impressed with the performance and integration with our servers.”

Blu-ray is available now on Niveus Media’s 2008 line of Windows Vista Ultimate-based Media Servers including the Summit Series Sierra, Rainier, and Denali Editions, and Pro Series models. Customers who have been shipped an HD DVD-based Niveus Media Server within the past 90 days are eligible for upgrade to a free Blu-ray drive (other fees may apply).

Now, that is what I am talking about. A company handling their business, and customers properly, be offering a free Blu-Ray drive. Now, hopefully the implemantation of the drives will work smoothly with their serverss.