National Institutes of Health’s All of Us Research Program Selects HCM Strategists for New Engagement Award

08/26/2019

National Institutes of Health’s All of Us Research Program Selects HCM Strategists for New Engagement Award

HCM Strategists Selected to Build on Engagement Work with Communities Underrepresented in Biomedical Research

Washington, D.C. – HCM Strategists, one of the nation’s leading healthcare advocacy, policy and engagement firms, today received an Engagement and Retention Innovator award from the National Institutes of Health (NIH) to support the All of Us Research Program in building and engaging a diverse participant community.

The All of Us Research Programis a bold research initiative aimed at advancing health breakthroughs by asking one million people to share important health information about themselves. By collecting this important data, All of Us is creating a resource that will allow researchers to conduct thousands of studies on health, disease and prevention.

HCM Strategists has been a program partner since March 2016 and has worked collaboratively with the national All of Us engagement team to build an engagement infrastructure that includes community and provider organizations actively working to reach, educate and motivate individuals from communities that have been historically underrepresented in research to participate in the program. Over the next few years, this infrastructure will be leveraged to form an Engagement and Retention Incubator to facilitate the co-creation of diverse and culturally sensitive experiential educational activities and approaches that can be delivered in a variety of settings.

“I am thrilled to continue our partnership with the All of Us Research Program,” said HCM’s Ronnie Tepp, Principal Investigator for this award. “The relationships and trust we have built across and within communities that have been underrepresented in research have enabled us to build a robust engagement infrastructure critical to reaching and engaging diverse communities. We will continue to support a funded community and provider partner network as well as hundreds of additional organizations to bring the All of Us Research program – through trusted voices – to neighborhoods, festivals, college campuses, churches, community centers, professional conferences and other venues where potential participants live, work and gather.”

“What sets HCM apart from other firms working in healthcare and community engagement is our relentless push for equity,” said HCM founding partner Michael Manganiello. “Being selected by the NIH to help build a participant community truly reflective of the diversity of our country is the most rewarding and important thing I have been a part of since starting HCM, and I am thrilled to continue this incredibly important work.”

The HCM team includes Montage Marketing, Venn Strategies and the Clyde Group.