Essential Tools

List Building – It is no secret that building a list of subscribers is the most profitable way to make money online. This is why every successful business online has a smart email strategy, which enables a solid relationship with their customers to develop. As well as giving you the power to connect with other people, having an email list makes it easy for you to help them get what they want. When people get what they want from you, they will naturally pay you to continue helping them. “The Money is in The List” is a phrase that I’m sure you will hear over and over again in the future, quite simply because if your’e not building a list, you’re not building a business. Also, the good news is that it’s a lot easier than you think. Trust me, the sooner you start, the sooner you’ll be glad you did.

Copywriting – This lady has literally made me millions of dollars in my business, over the years. If you have a product, service or website online, the most important thing you can do is grab the attention of every person who sees it, and then articulate it in a way that compels them to take action. Emma is a master at this, and to this day, I attribute a large percentage of the money I have made online to her writing my copy. I consider every dollar I invest in her skills to be multiplied in the hundreds, as it continues to bring me profit for years to come. Don’t underestimate the importance of copywriting in your business.

Products To Sell – Many people come to me with the problem of not having a product of their own, to sell online. This is an easy one. Create one from scratch, using your knowledge and skills (everyone is good at something that is unique to them). Or, buy the rights to edit and sell other people’s products. Just be sure to learn it well and turn it into something you are proud to put your name on.

Graphics – Presentation in whatever field you’re in online, is always important. It doesn’t have to be perfect, but it does have to look decent. Unfortunately, Graphic Design is another skill which can take years to learn. However, there are so many simple tools online which can handle every design you will ever need. It took me years to learn Photoshop, but f I had to option to turn back time, I would never have bothered. This is quite simply because the time spent learning it would have been better spent learning the art of making money. Stay focused on the end goal. To this day, my biggest regret is learning a skill which technology has made redundant. Don’t make the same mistake.

Ok, that’s it. I’m sure I covered all the essential tools. Below are some more tools which I also use, but are optional. They can help you too, but please get the basics sorted first, which are listed above. You can create the foundation of any business online using just those tools. There’s no need to complicate things. Once you get the basics mastered, then you can look for more tools to expand and increase your profits online.