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Social Media Series

TechGig s Social Media webinar series is an effort to bring you up to speed on the latest trends and technologies in social media. Hear what social media experts have to say on different topics around social media.

Sanjay Mehta

Founder and Jt CEO Social Wavelength

Sanjay Is founder and Joint CEO of Social Wavelength, one of India’s leading pure-play Social Media Agencies. Prior to Social Wavelength, Sanjay... has been in the space of Internet businesses, and in fact, was one of India’s earlier Internet entrepreneurs, when he started Homeindia.com, in 1998.With this rich experience of 20+ years now, Sanjay launched his new entrepreneurial venture in the space of Social Media management services, Social Wavelength.Read More

There is a perception that Social Media is best suited only for mass consumer reach, B2C businesses. Few realize that B2B businesses can also benefit significantly, from the use of Social Media, for their business goals. In fact, in our experience, we find that B2B businesses are able to get faster and better ROI for their investments into Social Media. In the course of the webinar, we will see some fundamentals and examples about how B2B businesses can make use of Social Media, to reach new customers, as well as to enhance relationships with existing customers. What you will learn in this webinar:

Should B2B businesses think about social media at all?

Can it be a brand building / marketing tool or even generate leads?

What is this concept of Thought Leadership and how can social media help?