Getting more media coverage

Thanks to my numberplates.com.au business I’ve managed to become a bit of an authority on number plates.

This has resulted in a few media appearances and quotes, which is great for the site’s SEO and also nice personally to have my passion recognised.

The latest contact came from a Fairfax journalist who wanted to chat about the upcoming auction of the single-digit NSW ‘4’ number plate.

I actually enjoy talking with journalists about plates, but I have to be so careful not to say too much, which is difficult when it’s a subject you’re passionate about!

I’m lucky in that a lot of owners of very significant and valuable plates (including single-digits) have been generous enough to share their time and information with me.

Often this includes information about how much they paid for certain plates, which is very sensitive to them, but they’ll share with me because they know I’m a locked vault when it comes to this stuff.