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Small business texting might be the most underutilized tool you already have. Everyone texts, and we text for a 101 reasons every day, including business! Texting has been the most popular form of communication for a decade, and it might feel like a rather commonplace thing. But that ubiquity is exactly what gives it so much power. So, how can…

If we’re honest, all you care about is the 11 points. So let’s jump into these digital marketing basics you need to eat and breathe. 1. It’s all bout providing value. Nobody wants to be sold to, but everybody wants to learn. Everyone is searching for answers to their questions, and they’re looking for brands to…

Mobile is changing consumer behavior, and business texting can help you adapt successfully. For reference, “business texting” is text messaging as a brand, with organization and a unified voice. You might text with prospects, customers, employees, or subscribers. You might text using your smartphone or a management tool like ours. But what makes business texting different from…

There’s no sense in doing something that won’t bring value, so this guide is here to help you see if online texting could add value to you and your business. Let’s dig in! What is online texting? Basically, online texting is messaging back-and-forth between a mobile device and a computer program. In practice, it often refers to…

If you just want to know the number of texts people send every day, scroll down. Your numbers are highlighted in red. There’s charts, too! If you want details and explanations, keep reading. Everyone wants to know how many texts are sent and received every day, and who’s doing all this messaging. The trouble is…

Successful SMS lead generation can mark the difference between a business that excels, and a business that struggles as consumers shift to mobile. But that’s why you’re here, right? You understand that focusing on mobile engagement, marketing, and conversions will play a vital role for your business, and that it’s better to start sooner rather than…

Your business can thrive in the digital world, if you do the right things. And first on that list is learning how to convert more online leads. You work hard for your leads. You spend a lot of money to get them. Yet only 20% of qualified leads become customers. Why is that? These people have given…

We’d all agree that people are on their phones “all the time.” But what does that look like in minutes and hours? How much time do people spend on their mobile phones in 2017? Thankfully, there’s been a lot of research done on this recently. We’ll share that research below, and give you a breakdown on…

Communication is a wonderful thing! As some forms of communication continue growing, like texting and Snapchat, it’s inevitable that other forms of communication, like phone calls, will dwindle. It’s a trend that’s all too apparent among Millennials, and one that affects how businesses and organizations will need to approach their audiences. But what’s happening? Why aren’t…

There’s not a great chance that any one person is even going to see your email. A good open rate is only 33%, after all. But let’s stay optimistic and assume they opened and read it – they just didn’t reply to your email. Why not? Here are several common reasons why someone might not reply…