Small products can mean big revenues for retailers However, it's easy for little merchandise to get overshadowed by larger goods Indeed, small products often languish in dark corners or inside cheesy... Read more

In winter, many people struggle with the effects of cold temperatures and dry air The weather outside and the heating systems inside wreak havoc on hair, skin and lips, and some cosmetics make things... Read more

Valentine's Day is an important holiday that has the potential to help many retailers meet their bottom line Great marketing strategies to get customers through the door aren't enough, however, to... Read more

Over the decades, Halloween has become an ever-larger cultural event Today, it offers frighteningly elaborate festivities for people of all ages And, for retailers, it's become a weeks-long bonanza... Read more

Building brand trust and maintaining loyalty to that brand is crucial to the long-term success of nearly every type of business Customers must believe that your product or service will consistently... Read more

Garden retailers are not exempt from creating an exceptional shopping experience for their customers Bree Cady, our Retail Brand and Strategy Expert, is sharing with you three actionable tips on... Read more

As more retail stores have to upgrade their marketing tactics to attract today's shopper, it's clear that the point of sale (POS) is one of the most important pieces for investors and retailers to... Read more

Take a minute and think back to your grade school English class where the teacher taught you that every paper needs to have a hook, line, and sinker Do you remember how the trickiest part was coming... Read more

Today, more than 191 million people regularly purchase products online In the last several years, the world of eCommerce has exploded, and new industries have popped up left and right as a... Read more

Activate the power of Brand Soul!

Brand Soul is the deeper, more meaningful and personal connection your store has with shoppers. It's the fun, experiential, and magnetic personality of your brand. Learn how to compete and win shoppers in today's highly evolving market place.