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Study: 25% of online content sites are profitable

Published on March 28, 2001.

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Peterborough, N.H.--A study released this week said 25% of content Web sites are now profitable. The study was conducted by ActivMedia Research L.L.C., which defined online content as media, portal, information and publisher sites. The study also said that despite intense competition both online and offline, 29% of the sites expect to be profitable by next year. Profitability is often tied to experience; the study showed that 42% of online content sites that have been in business three or more years are profitable because their primary purpose is more to provide information than to sell products and services online.