Television

CNBC adds two million households in Asia Pacific region

MUMBAI: News broadcaster CNBC has expanded significantly in Asia Pacific this year, adding nearly two million households to their regional footprint.

CNBC Asia Pacific re-launched their business day programming schedule, creating 5 new shows and increasing Asia Pacific programming to 9.5 hours every business day, established a bureau in Sydney, launched a new suite of mobile products, established a partnership in Korea with Digital Chosun, strengthened the cooperation with premier news organizations in the Philippines and Japan providing special local segments into CNBC's programs.

CNBC Asia Pacific head of distribution Jacqueline Lam says, "CNBC, reaching nearly 400 million households globally, has enjoyed significant growth in the Asia Pacific region, especially in new markets, as well as with new partners. We would like to thank our partners, and we look forward to a long and mutually beneficial co-operation with them."

CNBC Asia Pacific has expanded significantly in Korea, New Zealand and Vietnam this year. CNBC has added a little more than one million households in Korea on the Qrix and Areum Broadcasting Network platforms, nearly 700,000 households in New Zealand, on the Sky TV platform, and at least 333,000 households in Vietnam, on both Ho Chi Minh Cable TV and Vietnam Cable TV.

CNBC Asia Pacific MD Jeremy Pink says, "The success of a television channel is dependent on how the channel is able to refresh itself, adapt to changes and yet be able provide it's core competencies that the audience values. CNBC is committed to growth and expansion in the Asia Pacific region this year, by enhancing our programming, integrating and distributing of content on multiple platforms, as well as strengthening our relationship with key partners in the region.

"This significant increase to our footprint is a testament to the success of our growth, and also reinforces the channel being the most watched regional business news channel by affluent viewers, investors, C-suites, business decision makers, financial professionals, top management personnel and opinion leaders in Asia Pacific".