So Long, Gator Bowl

The San Diego County Credit Union Poinsettia Bowls of the world have existed for years.

Harkening back to a time when New Year's Day basically was the entirety of bowl season, games were not named after corporate sponsors. That's slowly receded. For example, the Peach Bowl became the Chick-fil-A Bowl.

"TaxSlayer.com recognizes the history of the bowl's rich 70-year tradition," company president Jimmy Rhodes said in a news release. "It is a legacy in college football, and we at TaxSlayer.com are extremely proud to be a part of such a dedicated professional bowl family and look forward to building on its historic foundation."

The bowl formerly known as Gator still has ties to the Big Ten and SEC, last year featuring Nebraska and Georgia. No longer can the Florida Gators participate in the Gator Bowl.

Traditionalist college football fans have to hold onto the Rose Bowl for decades-long consistency in terms of date, venue and name.

If only the Jacksonville Jaguars could get similar corporate support, right?