What is Public Relations? [Infographic]

In a world of constant communication, PR is once again taking center stage … but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.

About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.” The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic to convey the diversity and depth of the your answers.

A special thank you to everyone who joined in the conversation!

Author Jamie Heckler is a senior multimedia designer for PR Newswire. She’s also the creator of this infographic.

Good stuff. A definition I’ve long liked: “PR is what PR people do.” This graphic is evidence. If you do the graphic again, add reputation management. I would add bridge building, too, but too many people outside PR would take the term literally.

davidrjolly
13:24 EST on Nov 16, 2012

Reblogged this on David R Jolly and commented:
Awesome Infographic! PR is _______. (Two-way communication between a brand and its publics)

Rosanne M (PR Manager, PRSA)
16:05 EST on Nov 16, 2012

Love this graphic, Jamie!

This truly shows the diversity of the PR professional – and certainly the participants of the PRSA 2012 International Conference.

Brianna Wagenbrenner
14:24 EST on Nov 20, 2012

Reblogged this on Just Getting Started and commented:
This is an amazing infographic! A great depiction of what PR is. Good job PR Newswire!

Think_Lyndon (@THINK_Lyndon)
08:45 EST on Nov 21, 2012

WOW! Only two people understand that it’s about managing the relationships between an organization and it’s publics [audiences]?

Be afraid. Be VERY afraid.

Eric anderson
00:11 EST on Dec 3, 2012

Wow!! Infographics are really a great way of expressing our views and this post really covers all the important facts related to Public relations. The flow of the chart is really amazing..

Leah Fein
18:05 EST on Dec 20, 2012

Fabulous [inforgraphic] PR is Social Media!

­ Chicago Franchise PR

08:29 EDT on Apr 13, 2015

Love the infographic! Engaging dialogue is an absolute must.

Don Bates
23:19 EDT on Apr 15, 2015

Public relations is when you’re better to your publics than your relations. :)

­ Chicago Franchise PR

08:44 EDT on Apr 28, 2015

Love the infographic!

­ Chicago PR Agency

08:31 EDT on May 19, 2015

Indeed, it does have a bit of “relationship management” in it, doesn’t it? Really, good RM is in any business but yes, especially PR.

­ FP Comms

03:41 EDT on May 28, 2015

It is about building relationships. This infographic is a great way of explaining PR to clients.

­ Franchise PR Agency

13:05 EDT on Jun 22, 2015

Relationships and trust. That’s what it boils down to.

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