If you’re thinking of Bohemian yet flattering and effortless, then you’re probably thinking of Spell and the Gypsy Collective. This designer boho clothes label has conquered all of the above. Leading the female fashion world with its classic vintage prints, impeccable lace and quirky earthy patterns, becoming the number one Australian women's label that every girl wants to be seen in.

The label began when Isabella (nicknamed, Spell) started selling her hand-crafted jewellery at Byron Bay’s local artisan markets. This sparked an interest to her sister, Lizzy, who was living by Bondi Beach at the time. Soon Lizzy joined Spell to become her business partner.

From there Spell has expanded far and wide, growing both nationally and internationally as a must-have clothing item for any music festival, island adventure or road trip. Spell and the Gypsy Collective delivers not only the most sought after materials to adorn in, but offers every woman classic boheme happiness in a skirt, romance in a dress and hope in a top with intricate details and design that delivers ­– encouraging females everywhere to dance, play, twirl, laugh, love, be free and be wild.