Market watcher Henry Blodget’s bullish on the prospects of Firefox and for good reason. Firefox has 15% of the potentially *extremely* lucrative browser market with most of the rest resting in the hands of Microsoft.

Blodget goes so far as to suggest a merger with Netscape, leading to a mega browser company that would then partner with many and build a more aggressive marketing plan.

It’s a very good idea and something to watch carefully.

Why not Flock?

I’ve wondered why Flock has flailed away in the browser market, so far without much success. It’s a great product with very sharp folks behind it, and it rests on a great idea – socializing the browser. But I think Flock was ahead of it’s time. In the meantime websites used mashups and widgets and such to socialize themselves, leaving Flock less valuable than it would be in a world where you could not easily get cross-website activity within your existing browser.

Even early adopters (well, maybe not Scoble, who seems to try a new application every 15 minutes) are pretty stubborn about changing applications. Google’s been the biggest beneficiary of this tendency which many wrongly attribute to superior search results. Results matter, but not as much as “momentum” which kept us all using MS Office products well past their prime.

But this factor probably won’t inhibit Firefox adoption any more than it already has – Firefox is a popular application and has enormous positive buzz, and as Blodget notes they’ve done little to hype or promote it yet.

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About JoeDuck

Internet Travel Guy, Father of 2, small town Oregon life. BS Botany from UW Madison Wisconsin, MS Social Sciences from Southern Oregon. Top interests outside of my family's well being are: Internet Technology, Online Travel, Globalization, China, Table Tennis, Real Estate, The Singularity.