The Gentrifier

The Gentrifier is a free tongue-in-cheek newspaper to be distributed in shops along Redchurch Street, a location notorious for urban gentrification in the heart of Shoreditch, London. By appealing to everyday ‘gentrifiers’ who often blissfully dissociate themselves from the issue, the words and images give names and faces to a subject that deeply affects and defines urban dwellers but remains within the confines of politico-economic jargon. The large broadsheet layouts function as pull-out typographic/photographic posters, the printed messages of which will spread and provide commentary on the aesthetically-oriented tendencies of the target audience.