That’s PR
The jury is out on the sagacity of spending our way out of a recession. No matter which view you take, there are some smart moves for your money which will put you ahead by a country mile when the climate improves.
Public relations grew up in the shadow of advertising and the old fashioned view is that it is still second-best - the poor man’s option, perhaps.
No matter how challenged your marketing budget, now could not be a better time to put your pounds into PR - an excellent investment when times are tough, and even when they’re not.
Why
Well, take a handful of experienced...

Got a call from Business Link yesterday doing a quick phone survey to see if the current economic situation had made an impact on my business. ‘No’ - or at least, ‘not yet’. And how did I see my business progressing this year - turnover down, stay the same or up? Definitely ‘up’ I said. And how did I plan to grow my business during the next 12 months? ‘An aggressive new business campaign’ was the answer I chose. You’ve been warned!
Meet the editors - what a good idea this is! Was pleased to receive and accept an invitation from PR Newswire...

That’s what the BBC told us about today. And I must say that with driving rain and a chilly wind, plus a number of work frustrations, I agree. All set up for a conference call at 1 p.m. between me and two others, but the phone remained resolutely silent. A newsletter I’ve been trying to publish for two weeks now remains incomplete for reasons beyond my control. People aren’t returning my calls.
On the plus side, I’m going to my first-ever Rugby International at the Millennium Stadium in March to see Wales vs Ireland. As a quarter Scot, who shall I support? ...

The first day of the rest of my life
Today being the 1st of January seems like a good day to start a blog. I’m not one for New Year’s Eve celebrations nor any kind of sentimentalism about the passing of the old year. Equally, I don’t believe that a date on the calendar marks any kind of change.
However, the long Christmas break does give one a chance to reflect and resolve on both personal and professional matters.
On the first front, one thing I am absolutely resolved to achieve is getting our council (LB Hounslow, since you ask) to implement the parking controls that my neighbours...

About Us

à propos is an independent PR and marketing communications consultancy in west London - just 20 minutes from both the West End and Heathrow. Since 1985 we’ve offered our clients a fully accountable, hands-on service tailored to meet both brief and budget.