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It is arguable whether Wigan is more famous for its pies or its football, at
the moment, but a little link between the two has been broken.

Dave Whelan, the owner of Premier League strugglers Wigan Athletic and, rather
more prosaically, founder of JJB Sports, has sold his pie business to a
former Northern Foods chief.

Pooles of Wigan sells pies through supermarkets, including Tesco and Asda. Mr
Whelan, who bought the company in the late 1980s, said that the deal was
“not for the money” and that he was keen to secure the company’s future.