Take your driving experience to an exciting new level thanks to all-new Sportage’s unique, head-turning looks, innovative use of technology and outstanding attention to detail. Sportage is the new king of the urban jungle.

Sorento has a solid legacy of hard-working, all-weather practicality forged in the great outdoors. Now with even more refined styling, its resourcefulness proves just as appealing on the most sophisticated city streets. With a more commanding the new Kia Sorento stands out among today's SUVs.

The Grand Carnival takes you to a place where superior design and truly smart features combine with a deep understanding of your practical driving needs. It's a place where maximum luxury goes hand in hand with a respect for economy.

We took a groundbreaking, award-winning design rooted in funky urban DNA and drove it into the future. The all-new Kia Soul has been invigorated and refined – inside and out – with sporty, SUV-like styling, a host of cutting-edge technologies, and upgraded performance for an engaging ride.

Driving should be an extension of yourself. Say hello to the Sporty and stylish All- new Picanto. If the city makes you feel young and alive and you're eager to explore new places, you've found a soul mate in the Picanto.

With a new bigger, bolder and poised look, more interior space and bracing performance, the all-new Kia Rio has charm that deepens when you get behind the wheel. It’s more than a city car. It’s a city-to-city car.

Perhaps you never thought innovation technical excellence and exceptional style could all come together. But finally they do. Take the wheel of the stylish new Kia Cerato and start your day feeling invigorated.

We at Kia have built our reputation on durability and value, and there’s no better example of this than the K-series truck. Its advanced looks, dynamic performance and attention to detail are all you could ask for in an everyday work truck.

Kia Characters Enzy

Enzy in the Hood

A set of characters developed with motifs drawn from various automobile-related were designed to foster children's interest and familiarity with cars.Enzy, the lead character, likes to go on great adventures with friends who each have different abilities.

Each member of the crew corresponds to the characteristics of one key automobile component. This distinguishes them from other similar animated characters that are usually drawn from the external appearance of cars.

The characters are designed to foster children's interest in and familiarity with cars. Please welcome the new crew!

Enzy and Friends

Enzy, the engine monster

Enzy represents the crew and spark that delivers the power required to move a car, like the heart of a human being.
He is always a dependable leader, helping out his friends in need.
He is good at making and handling fire with his gigantic red gloves.

Razy, the radiator monster

Razy represents the radiator that blows cool wind to keep the car from overheating. He uses various skills to generate wind and has the special power of invention. He always remains cool-headed and composed.

Aqu, the washer liquid monster

Aqu represents the washer liquid that keeps the car windshield clean.
He has the ability to use water to control objects and is such a cute trouble maker, always bouncing around for fun.

Tory, the battery monster

Tory represents the battery, the source of a car's electricity.
As the only female character, she always looks rather chic, but uses her hands to make electricity to help her friends.

Laito, the headlamp monster

Laito represents the headlamps that enable cars to run safely at night. He flies in the sky and illuminates friends using the electricity generated by Tory to prevent them from getting lost in the dark.

Enzy and Friends Paper Toys

Kia launched paper toy products in celebration of the first birthday of its brand mascots “Enzy and Friends.” The toys are planned to be sold online and at stores run by MOMOT. They will also be shown at marketing exhibitions such as motor shows.

Paper Crafts Launched

To be a friend with not only adults but also children, Kia created paper crafts shaped into its cars and characters and will continue to expand opportunities to appeal to the emotional facets to all generations in innovative and engaging ways.

About the product

The toy is designed to fully reflect the charm of Enzy who looks dependable and agreeable and, at the same time, convey the iconic image of the Soul when it is completed by folding.

Busan Motor Show

Busan Motor Show held under the theme of 'Ocean of Vehicles, Feeding the World' was the largest in its history, offered visitors a variety of things to see and experience.

Enzy and Friends Diorama

The Enzy and Friends characters were exhibited at the show, in the form of paper toys. The diorama of the characters set in a city, a dealer shop, a service center or air give audiences new experiences.

Dancing with Enzy event

An event was organized where robot toys were given away to children dancing in an Enzy costume. It was hugely popular with families visiting on the weekend.

Character Launching Exhibition

In celebration of Enzy and his friends, a launching event was held at CGV Cinekids, movie theater designed exclusively for children.

Character Launching Exhibition

During the exhibition, the character figures were displayed throughout the theater. On weekends, costumed characters made themselves available for photo events. On the first day of the exhibition, students from kindergarten and elementary schools were invited to learn about traffic safety.

Traffic Safety Awareness for Children

Students from elementary and middle schools in Seoul were invited to help them be more aware of traffic safety.

Children's Library

A library is decorated with character items and photos to make children feel as if they were in the town of Enzy and Friends.

The launch exhibition film

During the launch exhibition, Kia held a variety of educational programs and events to present unforgettable experiences to visitors.