EW's ViP screens will be about the size of a mobile phone display, online reports have said – so we’re guessing a size somewhere in the region of 1in and 3.5in.

Powered by a battery that can be recharged through a USB connection, each ViP screen is also capable of running continuously for up to 70 minutes.

EW’s 18 September issue will be the title’s first edition published with a Video-in-Print screen inside. The display – in case you were wondering – will run adverts for soft drink Pepsi Max and previews of upcoming TV shows for US network CBS.

The ViP EW editions will only be available to buy in Los Angeles, New York and through subscription. It's not yet known how many copies will be printed or how much they will cost. ®