Once past the white, space age-like chamber behind reception in a suite on the 13th floor of Toronto’s MaRS Discovery District’s west tower, a visitor could confuse the space for a swanky, new nightspot. The centerpiece here is an L-shaped bar wrapped in glittery blue, while purple day beds along the north windows offer a perch…

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Place-branding is relatively new for both economic developers and communication professionals alike. Theoretically place-branding has evolved as an interdisciplinary field of study bringing together international More...