IT Cosmetics is a brand that I have always been intrigued with because it feels like one that ‘just works’. Its hard to explain, but the brand has stayed away from gimmicks, the founder, Jamie Lima’s story is amazing and to be honest, from someone who loves watching YouTube makeup videos, they’ve stayed away from relying heavily on beauty influencers to grow. Dont get me wrong, I have seen some IT Cosmetics products on beauty channels before but it was the ones that influencers sought out themselves and it really surprised them.

Today however, IT Cosmetics is on every PR haul in a massive way with boxes upon boxes of new and old pieces from the brand. The hype makes sense as almost a second launch with the brand now available in Sephora.

I’ve collected all of the IT Cosmetics pieces that I own to review for you today, I hope you’re not sick of seeing this brand yet! Legggggggo…

CC+ MAKEUP LINE: MEDIUM

IT Cosmetics CC+ Collection boasts a foundation, concealer and powder all with SPF 50+. This is an incredible claim and extremely convenient for those who forget to wear sunscreen or cant find one that mixes well under makeup. Overall, this range fell short for me with my favourite product being the concealer, least favorite being the powder and the so-so product being the foundation. One weird thing I noticed was that, despite all these products being in the medium family, tones and colours varied quite significantly…

YOUR SKIN BUT BETTER CC+ CREAM WITH SPF 50+ (Medium, $49 CAD)

I know a lot of people who swear by this product and I can appreciate why, but for some reason I just cant get this product to blend well into my skin. I really have to sit there with a beautyblender, brush and a few drops of oil to work this into my skin to make it look like one blended canvas. I think I might be an anomaly though since I haven’t heard this complaint from anyone. The CC cream name is misleading as the coverage is medium to full, it has a faint lemon type of scent to it and is very moisturizing. If you’re looking for a high SPF product, I would give this one a try.

This is a beautiful concealer, and the star of the IT Cosmetics CC+ Collection for me: it’s medium coverage, moisturizing and long lasting. The colour is a warm light to medium yellow toned shade. The bonus of having SPF 50+ under my eyes sealed the deal for me on this one and I would repurchase it as soon as it comes to Sephora (so I can collect my ebates! lol). It’s really as simple as that, and I love it!

I cant believe this powder has an SPF 50+, I find that amazing! But… that’s where the praise ends for me. It’s really chalky, adds no coverage and makes my skin look more dull after applying it. The shade is a medium neutral, almost slightly pink shade. All in all, a no go for me

BYE BYE LINE

BYE BYE REDNESS NEUTRALIZING CORRECTING CREAM ($42 CAD)

This is my hero product from the entire IT Cosmetics line and what has kept my faith in tact as I test out new products that may fall flat. This product is not your regular green neutralizing cream to offset redness. It’s actually a mid-tone skin shade (which I wish they released more colours of but it does work for my Mac NC35 skin tone) to neutralize the redness around my nose and look extremely natural. I often just apply this to my face in areas where I typically get red and leave the house for a no-makeup look. This lasts all day, neutralizes my redness and looks flawless under foundation. Beauty swatched approved!

BYE BYE UNDER EYE CORRECTOR (Medium, $38 CAD)

I’ll start this mini-review off by asking, can Ulta give me my money back please? This was the biggest waste of money I have spent on makeup in a while. What I wanted this to be was a peachy under eye corrector to cancel out my veins and wear well under makeup. You’ll notice that the product in the bottle (bottom left hand image) looks a lot creamier than what i’m giving it credit for, but that’s thanks to the back of my makeup brush that I used to dig into the product to see if swirling it around would help with the stiff texture. Spoiler alert: it didnt. What I got instead was this super light (despite being called ‘medium’) thick yet sheer and dry paste type of consistency that ages me about 30 years. Needless to say, I couldn’t figure this one out and it was not beauty swatched approved.

MASCARA

TIGHTLINE 3-IN-1 BLACK PRIMER EYELINER MASCARA ($13 CAD).

So, this one is pretty unfair for me to review since I thought I was a lot braver than I actually am at the time of purchasing it. Every time I go in to apply this (you’re supposed to start in the tight-line area of your eye, aka the upper waterline, and work your way up through the lashes so you get a black tightline and mascara application in one swipe) I chicken out and use it on my bottom lash-line instead because of how small the wand is. Now, for a lower lashline mascara? this stuff is hella beauty swatched approved but for it’s intended purpose? This things makes me cry, squirm and sneeze all at the same time so I guess this gets a beauty swatch is scared? sorry beauty squad, I know thats unfair but it’s the truth!

SUPERHERO ELASTIC STRETCH VOLUMIZING MASCARA ($32 CAD)

This is pretty much the exact opposite of what I look for in a mascara. This gave me sparse, spidery and clumpy lashes that almost makes my lashes look smaller (if possible). I’m super confused with this product and it makes me second guess my skills (do I just not know how to apply mascara? maybe) – but for me this was definitely not beauty swatched approved

HIGHLIGHTER/CONTOUR

YOU SCULPTED! UNIVERSAL CONTOURING PALETTE FOR FACE AND BODY ($52 CAD). I vividly remember swatching this palette in Ulta and stopping dead in my tracks with the pigment and creaminess of this palette. Without second thought, I dropped this in my basket and ran all the way back to Canada with it. Surprisingly what I use this palette more for is eyeshadows than I do for contour products although I love it for both. The shades can be described as follows:

Soft Contour is the lightest contour colour (cool tone) would be best suited for fair skin tones (it looks ashy on my NC35)

This is a liquid illuminator that is packed quite tightly into the pan and comes off quite sheer but buildable. This is a soft champagne glow to it that looks a bit different in various lights (I tried to capture all of the angles below). This highlighter has micro glitter in it that give the effect of sheen vs. sparkle. It is nice for those who prefer a subtle warm highlight. This does a good job in not emphasizing wrinkles, lines or pores too much (although all highlighters will) but it’s nothing to write home about and I likely wont repurchase but i’m content with the one I have. This is beauty swatched approved.

Well! If you made it to the end of this blog then I send warm fuzzies your way and thank you for bearing with me. Curious to hear your thoughts, least/most loved it Cosmetic product? Wish list or regret list product? Talk soon x

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