Shivanandan Pare

Head - New Digital Businesses: Aditya Birla Fashion & Retail Ltd

An MBA and BE (E&C) with over 16yrs of experience spread across retail, Investment banking, Corporate strategy, Media & Entertainment and Internet. Joined ABFRL (Custodian of brands like Allen Solly, Van Heusen, Peter England, Louis Philippe and People) in Dec 2011 to setup the e-commerce vertical, his responsibilities include formulating complete e-commerce strategy, obtaining C+ level buy-in for the initiative, setting up an A+ e-commerce functional team, and most importantly establishing the internet start-up culture within the corporate set up.

The convergence of the digital and the real has produced a new generation of shoppers, one that want a seamless buying experience. They want speed and consistency across all platforms, digital ones, real ones and they want a truly personalized experience. This has given rise to trends like online-to-offline and a new wave of experiential […]

Sales & Marketing: Marketing to Consumers one at a time

Different marketing drivers cater to different business model. A B2B model will require a broader, relationship driven marketing strategy whereas a B2C model will need a more customer-centric approach. So, we discuss the best marketing strategies for their respective business models. In addition today’s customer expectations are customization and personalization. Some of the key takeaways […]