EMILY's List takes on Palin

From NBC's Suzy Kianpour Political action committee specializing in electing Democratic women to office, EMILY's List (short for "Early Money Is Like Yeast" -- it makes the dough rise), announced the launch of its new campaign, "Sarah Doesn't Speak for Me" today at the National Press Club in Washington, D.C.

The Website, SarahDoesntSpeakforMe.com went live as of 10:30am today.

Stephanie Schriock, president of EMILY's List, spoke at the press conference.

She said she launched the campaign because EMILY's List didn't want Sarah Palin's voice to go unchallenged. As a fellow Westerner from Butte, Mont., Schriock said she personally feels strongly about fighting back against Palin, saying she is attempting to harness the "independent spirit of Westerners" to push a "backwards agenda" with her "Mama Grizzly" video after "abruptly" leaving her role as governor of Alaska. (The EMILY's list anti-Palin Web site has a video mocking Palin's "Mama Grizzly" video.)

Schriock said Palin predicted a rising tide of these so-called "Mama Grizzlies" voting against the right to choose, health care and unemployment benefits.

"EMILY's List understands the power of the rising tide," Schriock said, so the group wants to create its own rising tide of pro-choice Democratic women.

She called Palin "extreme and bad for America."

She also noted that women only make up 17% of Congress and that it's critical that more women run for office.

On what the campaign will do, Schriock said, it will work to recruit women voters for progressive female candidates like Barbara Boxer and Patty Murray to challenge candidates Palin has endorsed like Carly Fiorina -- who she called a "failed" corporate CEO who reportedly laid off 10,000 people "herself"; Michelle Bachmann, who Schriock noted called it "extortion to make BP take responsibility for oil spill"; Sharron Angle, citing that she wants teen victims of rape to "make lemonade out of lemons."

She said the Web site, which will be used to raise money, will also serve as a source for "truth," Schriock said, about Palin's agenda -- with a detailed grid about what candidates Palin has endorsed. It will also serve as a "get out the vote" hub and an action center for women to engage with one another.

EDITOR'S NOTE: The post clarifies that Schriock said Palin predicted a rising tide, not that Schriock predicted a rising tide.