Today we along with UNICEF Goodwill Ambassador, Aamir Khan take a pledge to break the shackles to free India from malnutrition.

Presenting India's campaign against malnutrition...

Child under nutrition remains one of the greatest development challenges to India and remains a major threat to the survival, growth and development of Indian children.

India's biggest ever nationwide information, education and communication campaign developed by the Government in partnership with Mr Aamir Khan, UNICEF, McCann Advertising and Citizens Alliance against malnutrition will highlight the importance of proper nutrition in the first two years of life.

UNICEF Goodwill Ambassador, Aamir Khan is the face of this communication initiative. Through almost 40 TV spots in 18 languages, Mr. Khan will educate people about how malnutrition, a silent destroyer, negatively impacts the lives of children -- the future of our country. He calls on the nation to support him in the fight against malnutrition.

"There is no need to discover new vaccines or develop new drugs to prevent child malnutrition: we know what works. During the critical window of opportunity to prevent malnutrition -- while a mother is pregnant and during her child's first two years of live -- a set of proven interventions offer Indian children the best chance," said UNICEF Representative to India, Louis Georges Arsenault.

Join hands with Aamir Khan to root out malnutrition from the country.

IEC campaign against Malnutrition

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Campaign on Malnutrition - The Making

unicefindia

20.11.2012

The first of its kind, holistic communication campaign developed by the ministry in partnership with Mr Aamir Khan, UNICEF, McCann Advertising and Citizens Alliance against malnutrition will highlight the importance of proper nutrition in the first two years of life. UNICEF has worked closely with the ministry to support the technical content for this campaign. Aamir Khan who is the face of this campaign has spent time over the last two years, to understand the issue in depth. Through this large campaign of almost 40 TV, radio, print and outdoor ads in 18 languages he will educate people about how malnutrition, a silent destroyer can negatively impact lives of children -- the future of our country. He calls the nation to support him in this fight against malnutrition.