Smart Budgeting:Tradeshow Display Booths & Other Costs

The cost of tradeshow display booths represents only a small portion of what you need to allocate in your annual budgeting process to ensure you have adequate funding for your event marketing initiatives.

The following line items need to be considered for your tradeshow budget. This serves as a guideline and you will need to adjust the list according to your specific requirements.

Exhibitor registration fees based on the shows you plan to attend during the year

The key is to keep close track of lead generation and sales -- per show -- to quantify your results. With this data in hand, you will also be able to better target your trade show plan in the future based on events that yield the greatest revenue for your efforts.