"The history of human civilization shows that bans sometimes have an amazing effect. The biblical prohibition to eat the fruit of the tree of knowledge leads to the invention of women´s and men´s outer clothing; the islamic ban on images give the ornament to posterity; and the prohibition on subjects of the British crown to drink Bordeaux, entails the invention of fine port wine and its shipment in the world. A story from the realm of Lusus, the companion of Dionysus, the god of wine."