Curve News

Butterfly Twists Appoints The Curve Group in 2 Year HR Outsource Deal

Posted on September 20, 2017

PRESS RELEASE 20/09/2017
The Curve Group, one of the UK’s fastest-growing Recruitment and HR Outsourcing companies, announces today that it has been appointed as the HR Outsource Provider to Butterfly Twists on a two year rolling contract.

Butterfly Twists, Founded in 2007 is a British women’s footwear brand loved by millions of women across the world who want the most out of life. The team innovates through design and construction, creating shoes that combine that bit of fabulousness every woman wants with the freedom to seize every opportunity. With major fashion and footwear Group Pentland as an investor, Butterfly Twists are growing at pace on the Global stage.

The deal with The Curve Group sees them gain an embedded HR team who will look after all aspects of HR and the employee lifecycle from defining the people strategy to recruitment and selection; on-boarding; learning and development; engagement; reward and organisational design.

Fae Reid, Finance Director, Butterfly Twists comments, “We are now growing at such a pace that it was time to invest in our people function to ensure we have the talent and support available to achieve our medium to long-term goals. The Curve Group are a great cultural fit with our business and their passion for our brand, as well as our people is clear.”

Lyndsey Simpson, CEO, The Curve Group comments, “We are delighted to be working with Butterfly Twists. It is a brand that I am a personal customer of and one that I believe has huge growth potential. Our HR team are excited about supporting them on this next phase of their journey from start-up to scale-up.”

The Curve Group are the Recruitment and HR Superheroes on a Quest to Transform Working Lives. Established in 2004, we are the UK’s largest privately-owned Recruitment Outsource provider and are passionate about creating agile, transparent and bespoke HR & recruitment solutions.