eMarketer Podcasts

In the latest episode of our "Behind the Numbers" podcast, we surprise each other with three digital properties with offbeat, surprising business models. How do these companies make money and what can marketers learn from these unusual brands?

In the latest episode of "Behind the Numbers," eMarketer reporter Ross Benes sits down with Jarrod Dicker, former product exec at The Washington Post and The Huffington Post. Dicker argues that the prominence of display ads is waning and publishers should look to technology to build new revenue streams.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously enough?

In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.

In the latest episode of eMarketer's "Behind the Numbers" podcast, principal analyst Paul Verna talks about the Super Bowl—what marketers got for roughly $5 million, the most noteworthy ads, and what was missing from this year's telecast.

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Oscar Orozco discuss the current state of digital video—who's watching, what are the major local platforms around the world, and is linear TV managing to fend off digital video?

In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher talks with John Nardone, CEO of Flashtalking, about how ad tech firms are readying themselves for the EU’s General Data Protection Regulation, and shares common misconceptions and frustrations that come with this transition.

In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is the GDPR. A trio of eMarketer analysts take a multinational approach to the impending regulations: Where are marketers better prepared? And who's falling behind?

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

In the latest episode of "Behind the Numbers," eMarketer analysts Nicole Perrin and Lauren Fisher discuss what advertisers, publishers and their partners are doing to ensure ads are placed appropriately.

In the latest episode of "Behind the Numbers," we take a look at the state of the digital health market and consider the potential impact of Amazon's partnership with Berkshire Hathaway and JPMorgan Chase.

In the latest episode of eMarketer's "Behind the Numbers," the topic is digital security, and analyst Victoria Petrock says there's a simple lesson that marketers must learn, right now: It's time to start getting informed and involved.