Electronics and electrical industries

Polaroid's Gaffney: Penetrating CE Dealer Network No Easy Task

Article Abstract:

Polaroid has not been very successful in introducing its line of videotapes to consumer electronics dealers. Sales of the tapes have been good in Europe and through photo stores and mass merchants. Polaroid has to establish itself as a supplier of quality tape. Polaroid is studying the possiblity of manufacturing it own tape. The company will succeed in the market as a result of its extensive avenues of distribution. Polaroid entered the market because it believes that the photography and tape markets are merging.

Cellular at Christmas: Still Stocking Stuffer Only for Silk Stocking Set

Article Abstract:

The major obstacle to high cellular phone sales is high price. The 1985 holiday sales season will be a real test for the product's appeal. Most retailers are optimistic about the long term prospects for cellular phones.