I Faced Off against the British meat industry.

Now I desperately need your help to reach the British public…

Will you help save pigs from suffering? Donate now to help Viva! expose the British pig industry:

What I saw on a pig farm in Norfolk will never leave me. I sat and faced a sow with the bluest eyes I’ve ever seen. Like the majority of British mother pigs, she was temporarily incarcerated in a ‘rape rack’ – a cage so small she couldn’t even turn around – to be forcibly made pregnant.

I named her Blue. Looking into her eyes I made a silent promise that I would take her story from that farm and make millions aware of it. I need your help to do just that.

Factory farming in Britain happens behind closed doors. Consumers are rarely confronted with the reality of what they’re buying. That is why our ground-breaking Face Off campaign is so important. It is already changing the lives of people – and saving the lives of animals. We have taken our footage of pig cruelty onto British streets and the reactions are astounding.