Users who decide to click the link are led to a third-party website that "urges" the individual to share the video (which remember is still yet unseen -- because it does not exist) to other Facebook friends. From the image posted on Sophos, it appears the user is told to share the video, and by doing so, the video will then purportedly start to play.

Or not.

Instead of a video, users are presented with an online survey, just like previous video scams have done. Scammers who can trick users to the survey sites make commission money off the traffic they lure towards the surveys, in this case using Bieber's popularity as the carrot.

According to ZD Net, the pages also encourage users to sign up for premium rate mobile services and/or to purchase some pills.

Pop singer Justin Bieber

Ot Circ Fotografia

It is not clear if this is a separate variation of the other scam, it appears there may, or may not, be some slight variations in what appears in Facebook feeds. Either way the video is a fake.

Clearly, this fraud, not unlike its celebrity video scam predecessors, is a scam designed to hook curious people who can't help but click the link. Unfortunately, enough users often fall for these kinds of schemes, as celebrity lures are one of the more common types of scams that pop up on networks, such as Facebook.

Last month it was Katy Perry who purportedly had a sex video circulating on Facebook, which, of course, was a fake. This scam led to a spoofed Facebook page, which encouraged victims to download a YouTube plug-in, which opened up the user's computer to being exploited.

It is important to keep in mind that if any scandal had occurred, chances are the media would be reporting it, not a post on Facebook. It's a good idea for users, who think there might be an iota of truth in one of these sensational posts, to do a quick web search to see where else it's being reported.

Bieber is often the subject of Internet hoaxes. Digital Journal reported just yesterday Bieber was connected to another social media related hoax, the "Mr. Bean death hoax."