New Nets Stadium Shuns Jones Soda in Favor of Coke

The powers that be at the forthcoming Barclays Center in Brooklyn have named their exclusive soft drink provider, a little-known company from Atlanta called Coca-Cola. Shocking, we know. The news comes from the Post, and the interesting part is who Coke beat out for the title: the much smaller Jones Soda Co.

So what’s with the switcheroo? “Our goal is making this arena all about Brooklyn — even the food and drink — and one thing that became clear to me is Brooklyn’s a Coke town,” says Barclays Center CEO Brett Yormark. Which is strange, because we sort of thought Brooklyn was a Brooklyn Soda Works town these days, or maybe a Brooklyn Farmacy kind of place. But guess not. More Sprite for everyone!