E-net’s main goals at this year's CeBIT were to meet existing clients
and strengthen partnerships, showcase the latest products and create new business
opportunities, explained Rasul.

To date, the distributor has concentrated on selling its products through
independent retailers, but it is now ideally positioned in the market to take
advantage of the latest developments in optical media technology and could
move into retail outlets.

"Our brands are incredibly well known among the computer-literate 18-26
age group who consider them to be A-brands," said Rasul. "The older
age group sees the likes of Sony and TDK as A-brands."

The stand that E-net had designed for the fair was exhibiting their latest
and most advanced ranges of optical media, the Titanium and Ridisc Xtreme.
These include the Titanium DVD-R 16x as well as the Ridisc Xtreme DVD-R 8x
Full Face white printable.

E-net also premiered at Cebit the latest range of CD/DVD libraries from Datasafe
and Ridisc designed to manage store and efficiently organize optical media.

The company also demonstrated the new labelling kits from Datasafe that use
the latest software to create an advanced labelling system.