Chipotle’s Small Bet Could Pay Off Big

How the Asian ShopHouse concept was born.

If you follow Chipotle(NYSE:CMG) you've probably heard about its ShopHouse concept, an Asian restaurant built on the Chipotle model. After 14 months, the company is ready to open up two more of these stores. Rex Moore visited the Washington, D.C., location and talked with the man responsible for the ShopHouse idea. The first video in our multi-part series: How Chipotle management decided to branch into a new type of food.

Author

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.