Real estate brands in particular would be the major advertising category

With Bangalore Metropolitan Transport Corporation (BMTC) introducing three short-loop routes along the IT Corridors catering to the large number of IT professionals at these hubs, Sai Advertisers, which holds the ad rights on the routes, expects to attract more premium advertisers to the bus media. Real estate brands in particular would be the major advertising category.

Ravindra Reddy, Director, Sai Advertisers, told Media4Growth: “Some 400 to 500 sq. feet spaces are available for advertising wraps on these buses where non-PVC recyclable materials shall be utilised. Overall, we have retained advertising rights for some 200 buses. Besides these, exclusive media rights are won for 80% buses plying in IT BT sector while remaining ad rights are won for 20% city buses excluding the Vayu Vajra buses.”