It all began when an observant Amazon shopper saw that a Sony a6000 bundle was on sale for $94.50. They shared this bargain on Slickdeals, and other photographers immediately began to take notice.

Slickdeals users raced to grab the bargain, but it soon became apparent that the Sony a6000 bundle wasn’t the only thing on sale.

Consider the Canon 800mm f/5.6L, which normally comes for $13,000 USD. One Amazon customer reportedly managed to snap it up for just $94.50 USD.

The same story is true for a number of other pieces of camera kit: the Fujifilm X100F, the Sony a7III, and the Canon EOS R, all of which normally go for over $1000 USD, all marked down to $94.50.

This was a mistake on Amazon’s part. First, it’s highly unlikely they would offer these items at such laughably low prices. And the deals weren’t seen by all customers; only some folks were able to view the bargain prices.

Many have claimed that Amazon will cancel any orders made for these products. And this might make sense – if it weren’t for the fact that many items have already shipped. Some customers have even received their items.

(Though it remains to be seen whether Amazon will honor the slashed prices for backordered items.)

Unfortunately, this deal-of-a-lifetime is long gone. And only a few Amazon customers managed to grab professional-grade gear for under a hundred dollars.

Were you one of them?

And even if you weren’t able to lock in any of these accidental bargains, did you get any new photography equipment for Prime Day? Let me know in the comments!

Also, for those who did get their hands on some exciting new photography gear, I’d like to take a minute to mention our course, which is only open for a limited time: