News

The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC Commissioner Terrell McSweeny's first address before
the advertising industry Tuesday at the Association of National Advertisers annual advertising law and public policy conference in Washington. ...

The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest operator, for $10.4
billion. ...

Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates the Mountain View, Calif. company will see 15.7% search ad revenue growth ...

"The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" called the "one-sentence story." It wasn't clear from the announcement how the ...

Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third of mobile advertising budgets in 2014 came after shifting funds away from ...

Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is just one of many distribution channels that marketers and agencies can use ...

Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in ...

The appointment comes after recent Havas content-focused deals with Universal Music Group and NewsCred, alliances that Marchi will oversee as he helps the agency manage its expanding array of content. ...

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and discovery. What if we established new stems that multiplied the meaning for ...

My oldest daughter is graduating from university in a few short weeks. She's planning for the future. Her mother and I, being practical parents, have instilled this need for planning in her. It's what practical people ...