One question I always get is, “How do I create good content?” I can give you dozens of content ideas, but you have to target the right content to the right people. Defining prospect personas for your community is your first step. What is a prospect persona, you ask? Read More

When a customer visits your apartment, reviews your community online, or recommends you to a friend, these occasions all call for a remarkable thank you. No one wants to send that boring follow-up email that is so bland it could potentially discredit the sincere gratitude you intended. Read More

Let’s say you just got an apartment review that isn’t exactly positive. What do you do now? You definitely do not ignore it! How you respond to negative apartment reviews can be more important and helpful to your future prospects than any other marketing you do.

More and more apartment management companies are using a resident survey to find out what their customers are thinking, what they want, and what their customer experience is like. Resident surveys can provide accurate, measurable data that is essential when planning for the future, but due to the popularity of surveys, respondents often must be enticed. Read More