Jeremy Lee: It's not started yet, but C5's Big Brother is already a ...Aug 4, 2011 . This year's brand partner of Big Brother is ... oh, the same one (an obscure spot . was put out of its misery by Channel 4 and then revived by Channel 5. . Instead of the promised multiplatform deal across Northern & Shell's .http://www.campaignlive.co.uk/analysis/1083248/