THE TRUMP EFFECT: HOW IS HIS RUN IMPACTING THE VALUE OF HIS REAL ESTATE?

Donald Trump had become a well-established brand well before his current presidential bid. For years, his carefully cultivated image worked well for him in luxury real estate as well as a broad range of licensed products and services in apparel, food and travel. Like him or not, his firebrand style throughout the campaign is likely to have some impact on his branding and his real estate holdings. But just how much?

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