On Friday, Oct. 24, the National Press Club will host its Second Annual Communicators Summit focusing on the theme, Brand Storytelling: Enhancing Communicator Strategies for the Digital Age. The Summit, which features a luncheon with globally renowned expert Larry Weber, will take place in the Holeman Lounge of the National Press Club, 529 14th Street, NW -- 13th floor -- see complete agenda details below.

Session I: Harnessing Digital Strategies
The convergence of brands and the media is redefining how communicators communicate, and how audiences consume information. With written and digital storytelling now a central component to creating a successful communications campaign, what are best practices for crafting a compelling narrative that appeals to your core audience? This panel of expert communicators will discuss their owned media efforts – highlighting best practices, lessons learned, and measuring success.

Panelists:
Matthew Buffington, Deputy Director, Office of Broadcast Services for the U.S. Department of State
Leslie Kimball, Vice President of Communications at the Foundation for Advancing Alcohol Responsibility
Erik Telford, Vice President of Strategic Initiatives & Outreach at the Franklin Center for Government & Public Integrity
Sam Huxley, ‎Senior Vice President of Digital at FleishmanHillard
Gil Klein (moderator), Journalism Professor at American University's Washington Semester Program

Session II: The New Face of Media
Traditional and broadcast media are embracing a multitude of digital platforms as a way to reach and engage their audiences. In 2014, some of the fastest growing media outlets are entirely digital – and publish content rapidly through multiple channels – with a focus on getting to their customers wherever they are. Communicators must adapt to this new media landscape to survive. With a track-record of leading the way and an eye on the future, digital media pioneers from traditional news organizations CNN and NBC Universal to startups like IntheCapital and Layer3 TV, this panel of leading voices from omnipresent and fast-growing media companies will discuss the evolution of media and share how successful communicators are partnering with outlets today.

Panelists:
Samantha Barry, Head of Social Media and Senior Director of Strategy at CNN
Eric Kuhn, Marketing at Layer 3 TV and Hollywood's first "Social Media Agent" at United Talent Agency
Ryan Osborn, VP of Innovation and Strategic Integration at NBC Universal
Reid Snyder, Publisher of IntheCapital
Anthony Shop (moderator), Member of the National Press Club Board of Governors, Co-Founder and Chief Strategy Officer at Social Driver

Luncheon: A Conversation with Larry Weber and National Press Club President Myron Belkind
Larry Weber is the Chairman & CEO of integrated marketing communications agency Racepoint Global (www.racepointglobal.com), and is a globally renowned expert in public relations and marketing services. In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings.

Larry enjoys helping global brands and emerging companies harness digital strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. His latest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, explains the latest digital tools and trends used to increase engagement, outperform competitors, and target and position your company and clients. Passionate about the convergence of technology and communications, Larry and National Press Club President Myron Belkind will discuss the future of communications, the social web, and building communities online.