[ silence in the room, as everyone considers this newfound information ]

Executive #2: I mean.. they’ll think, “Nut-rific is bad? Well.. I don’t want to eat that, I’ll have this candy bar over here..

Bruce Riley: Okay, look, I see, uh.. that there’s a problem here, so, uh.. why don’t we call this to a halt here, and we’ll reconvene in about a week’s time. Uh.. at which point, we’ll have rewritten the jingle, so as to make it, uh.. very clear that, uh.. Nut-rific is indeed a very good candy bar. Agreed? Good.

Bruce Riley: Okay, thank you, uh.. folks, with your suggestions in mind, I think we’ve worked out the little kinks in our jingle here. So.. without any further ado, your new and improved Nut-rific theme!

Executive #1: No! Worse before! It sounds like “It does not taste good!”

Warner: Exactly.

Bruce Riley: [ sighs heavily ] O-kay.. uhhhh, look. I have been writing commercial jingles for quite some time now.. There are those who would suggest I’m rather good at that job! Hence, the 1992 Mercury Sabre parked outside!

Jingle Writer: So, once again, on behalf of our entire agency, I apologize for Bruce and Dans’ incompetence. And, from now on, I’ll be handling your campaign personally. and I think you’re gonna love what I’ve done with the Nut-rific theme.