Resources

Get the free e-book Millennial Research: The Case for Segmentation is a free, 60-page e-book meant to peel back the layers and uncover fundamental truths about demographics and lifestyle attributes millennials share universally, as well as how they can be segmented into unique groups. Like every generation, behavioral drivers change over time and

WEBINAR: itracks GO - Participant Time Selection Release One of the most common pain-points during a project is the confirmation process. As a moderator, recruiter, or project manager, the hours spent confirming and rescheduling participants can prove to be detrimental to project efficiency (and ultimately to project margins). ​ ​

How to Conduct Qualitative Research on Millennials – Perspective from a Millennial Moderator WATCH RECORDING Millennials are the new hot topic for researchers. How? Why? Where? What next? We have so many questions about millennials because they are leading the trends, are currently our largest living generation, and account

WEBINAR - The Toolbox: Elevate Your Research With itracks IDI & Additional Tools WATCH RECORDING Join us for the fourth and final part of The Toolbox webinar series. The Toolbox webinar series focuses on helping you expand your research horizons by teaching you about some of the most original ways you

WEBINAR - itracks GO 2.0 Release WATCH RECORDING We're excited to release the new itracks GO 2.0 Qualitative Research Software - a platform that reflects the quality and creativity of your research. Building on the strengths of itracks’ current GO platform, which integrates all of your favorite Qualitative research tools into one

WEBINAR - The Toolbox: Enhancing Your Research Using itracks Video Chat WATCH RECORDING Join us for Part 3 of The Toolbox. The Toolbox will focus on helping you expand your research horizons by teaching you about some of the most original ways you can use online qualitative research to improve the

WEBINAR - The Toolbox: 4 Innovative Research Methods using itracks Chat WATCH RECORDING Join us for Part 2 of The Toolbox. The Toolbox will focus on helping you expand your research horizons by teaching you about some of the most original ways you can use online qualitative research to improve

WEBINAR - The Toolbox: 3 Innovative Research Methods using itracks Board WATCH RECORDING New year, new webinar series. The Toolbox will focus on helping you expand your research horizons by teaching you about some of the most original ways you can use online qualitative research to improve the quality