The idea is to make finding and consuming news easier than ever, whilst providing an experience that’s customized to each reader and supportive of media publications. The AI element is designed to learn from what you read to help serve you a better selection of content over time, while the app is presented with a clear and clean layout.

Opening the app brings up the tailored ‘For You’ tab which acts as a quick briefing, serving up the top five stories “of the moment” and a tailored selection of opinion articles and longer reads below it.

The next section — ‘Headlines’ — dives more deeply into the latest news, covering global, U.S., business, technology, entertainment, sports, science and health segments. Clicking a story pulls up ‘Full Coverage’ mode, which surfaces a range of content around a topic including editorial and opinion pieces, tweets, videos and a timeline of events.

Favorites is a tab that allows customization set by the user — without AI. It works as you’d imagine, letting you mark out preferred topics, news sources and locations to filter your reads. There’s also an option for saved searches and stories which can be quickly summoned.

The final section is ‘Newsstand’ which, as the name suggests aggregates media. Google said last week that it plans to offer over 1,0000 magazine titles you can follow by tapping a star icon or subscribing to. It currently looks a little sparse without specific magazine titles, but we expect that’ll come soon.

As part of that, another feature coming soon is “Subscribe with Google, which lets publications offer subscription-based content. The process of subscribing will use a user’s Google account, and the payment information they already have on file. Then, the paid content becomes available across Google platforms, including Google News, Google Search and publishers’ own websites.