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SPRINGFIELD, Mass. (WWLP)- Massachusetts Health Connector– the state agency that people can shop for and buy health insurance through- is campaigning to get uninsured ethnic populations signed up.

Starting this week, Health Connector commercials will run in eight languages across 55 different media outlets. The campaign was launched at Caring Health Center in Springfield, which is where people can find “Navigators” like Maria Sempirt to help them sign up. “We have people that have cancer, accidents, and they don’t have insurance so when they come to me they are very nervous desperate because they really need it,” Semprit said.

Springfield has about 6.4% of it’s population uninsured, which is almost twice the rate of the statewide average.

Open enrollment runs through January 31st, but if you want coverage on the first of the year you have to sign up by December 23rd.

Massachusetts Health Connector’s Executive Director Louis Gutierrez addressed the uncertainty in healthcare after the presidential election, “We were here before the Affordable Care Act, it’s my presumption that we will continue that state value system after things change.”

In the first two weeks Massachusetts Health Connector has seen 773 people have already enrolled. That’s in comparison to 21 last year.

Click here to view some of your options at the Health Connector website.