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Reasons to be Cheerful Headlines 80% expect to increase sales But do they need to alter the way they sell ? 70% expect to take on more staff Its going to be competitive, how will you differentiate ? More than half already exporting Scotland has its advantages here !

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Growth How do you prepare for Growth Keep Focused on your Core Look after your People Hire people based on where you want to be Stay close to your customers Manage your cash (growth costs more) Take Advice (and listen to it) Do you need to industrialise your marketing and sales

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Staff The vital ingredient of all companies Dont just hire anybody Make sure your workplace is inclusive Keep your team informed Look at alternative models (outsourcing) Find people willing to travel Make yourself attractive to right candidates