Patent Boosting Chinese Mobile Enterprises Exploring Overseas Markets

Number of visits:Date:2015-11-11

HTC, a then mobile phone manufacturer giant, once creating sales miracles and sold more mobile phones than Apple and Samsung, is now experiencing continuous sales-recessions. According to an inside watcher, the main reason is HTC's inexpedient patent layout strategy and Chinese companies should focus on active patent layout strategy to avoid similar mistakes.

Then how Chinese companies strengthen patent layout? "Firstly, they should focus on basic technology R&D and patent layout. Secondly, investigating and making survey on international market, then making comprehensive intellectual property strategy." Zeng Jianqiu, professor at Beijing University of Post and Telecommunications, suggested.

According to Zeng, it is worth noting that some Chinese companies are leading the patent filings globally, but still lag behind in overseas patent layout, sales strategy making and the ability to deal with litigation risks. For Chinese companies determining to explore overseas markets, they should make thorough study about international markets, analyze competitor's patent layout, and then make their own patent layout strategy. "I’m convinced that by doing these mentioned above, Chinese mobile companies will have brighter future." Says Zeng.