A study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.

This infographic from Wishpond collects data from a Social Media Examiner study into one, easy-to-read visual, looking at the top benefits achieved by social media by more than 3,000 marketers in 2013.

Highlights include:

More than half of marketers who have been using social media for more than 3 years say that it has helped them increase sales

More than half of marketers with at least one year of social media experience were generating leads using these channels