The Major Subdomain Pros And Cons You Need to Know

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Subdomain Pros And Cons
In this article, we will share with you The Major Subdomain Pros And Cons You Need to Know.

Subdomain Pros And Cons

In this article, we will share with you The Major Subdomain Pros And Cons You Need to Know.
Today, web users are smart enough to understand the tactics behind keyword-stuffed URLs.

A keyword-stuffed URL makes web visitors believe that the content inside is full of keywords and there is no concrete information whatsoever.

As a result, these pages have either high bounce rates or zero web traffic. This is the reason Google suggested some websites to use sub-domains after they got badly hit by the Panda update.

Subdomains do not only look more stylish and professional than sub-directories, but search engines also consider them as separate websites. This practice of using sub-domains is, therefore, like inserting keywords in website domains but with an added advantage of getting indexed separately.

What is a Subdomain?

Unlike a subdirectory, a sub-domain is a part of the main website but search engines consider it as a separate domain.

While a blog subdirectory of a website named 'www.xyz.com' will look like 'www.xyz.com/blog', a blog sub-domain of the same website will look like 'blog.xyz.com'.

Simply put, a sub-domain is your already working domain's extension.

Pros of Using a Subdomain

Individual PageRank: Google determines a web page's importance by using its PageRank system. Each sub-domain acts as an individual website, and therefore, has its own PageRank. And as each sub-domain acts as a separate website, your main website will get a higher chance of overtaking your rival websites on the SERPs.

Promotion of the Main Website: The name of the main website is present in the URL of every sub-domain. As a result, the main website gets a stupendous amount of promotion as it ties all sub-domains together. Moreover, it is very easy to create a sub-domain, and you do not need any technical help at all.

Internal & External Linking: Subdomains link one page of a website to another page, thus creating internal links. However, these domains do not only act as internal pages but also as external websites. Therefore, the links they create get also considered as external links. And I'm sure you know by now that both internal and external linking greatly help a website get better PageRank from Google.

Cons of Using a Sub-domain

Extra Hosting Charges: The hosting process of a sub-domain needs a separate account. As a result, you need to pay extra charges as hosting fees. And it is difficult if you own a small business with a strict budget.

Content Moderation: As sub-domains act as separate websites, you need to give extra care to manage and moderate the content present in each of these websites. Therefore, you have to work harder and smarter than usual.