Projectify: How to Use Projects to Engage Your People in Strategy That Evolves Your Business

Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace.

Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is "either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.

The question today's CEO or leader must ask themselves is not 'How do I keep up?', but 'How do I focus on the future so that I am leading from the front, driving change instead of responding to it?'

The answer is to Projectify.

By using projects to create a bridge between the business and its people, business leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process - where the business constantly adapts to the changing environment.

In this book, leading project expert Jeff Schwisow shows business leaders and senior managers how to:

- Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by.

- Free up the management team to focus on strategic direction and leadership rather than command and control of the troops.

Projectify is a book about strategy - but strategy redefined. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life!

Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture - not the payroll - attracts and retains the best talent.

REVIEW QUOTES

'Strategy is a chance for forward motion. Too many organizations put smarts ahead of action, but Jeff Schwisow makes it clear that you'll need both.'

- Seth Godin, Author of Linchpin

'I'm a firm believer that organisations cannot outperform their collective mindset. Jeff's book is a wonderful resource to ensure the mindset your organisation holds is aligned with optimal performance.'

- Michael Henderson, Corporate Anthropologist, Cultures at Work

'This incredibly astute book will show you how to build the path to meaningful progress, projecting you and your team into a better future.'

- Dr. Jason Fox, Bestselling author of How to Lead a Quest

'I have no doubt that projects are the missing link between strategy and execution. Projectify is a total mindset for getting things done, not simply an idea.'

- Matt Church, Founder at Thought Leaders Global

Projectify transcends its title. Elevating the reader from mere mechanistic understanding of project management to a more purposeful and meaningful business leadership. A simple but very powerful concept.This book is full of powerful practical tools distilled from many years of challenges overcome.

'Jeff Schwisow has nailed it! This is a highly practical book on projects. But rather than joining the masses of books that talk about how to run a project, he focuses on how to use projects in your organisation to drive strategy forward. I firmly believe that projects are how we get our most meaningful work done, and Projectify provides a simple framework to create relevant and impactful projects that get results.'

- Dermot Crowley, Author of Smart Work

'Jeff is an expert in projects and making them happen well - that is clear from the insight, guidance and logic he outlines in this book. Organisations are constantly struggling with the challenge of delivering more, with less resources (time, people and money). By adopting what Jeff terms an 'evolutionary business mindset' you can make the advancements you need to keep up or stride ahead of the competition.'

- Michelle Gibbings, Founder and Managing Director, Change Meridian and Author of Step Up: How to Build Your Influence at Work

His book is highly practical and easy to read, making it an ideal reference source for leaders who are looking to break the curse of the "business of busyness."'

- Michelle Gibbings, Founder and Managing Director, Change Meridian and Author of Step Up: How to Build Your Influence at Work

'In a world of constant change, where we are all tasked with coming up with new ideas and then bringing them to life, the need to work together collaboratively on projects that truly matter is key. Jeff's book and thinking around how we build exceptional workplaces is quite simply awesome, and a must read for anyone building businesses for the future.'

- Janine Garner, Founder and CEO of LBD Group; Author of It's Who You Know and From Me to We