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Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer.
People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.

In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing.

Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.

It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:

• Mobile traffic has 6 time higher purchase intent than online advertising
• In 2014 mobile internet traffic will exceed desktop traffic online
• 60% of mobile phones will be Smartphones at the end of 2012
• Consumers spend 23% more time with mobile apps then they do on mobile websites
• 78% of consumers trust peer recommendations
• 80% of consumers will decide NOT to buy based on negative reviews
• One negative review can reduce your revenue by 5%-9%

These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!

Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.

Chapter 1 “Why Should I Care?”
Chapter 2 “What is Social Media Marketing?”
Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?”
Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?”
Chapter 5 “How Can Online Reviews Increase My Profits?”
Chapter 6 “What is Cross Channel Marketing?”
Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?”
Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?”
Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”
Chapter 10 “I Thought Building Email Lists Was Old School?”
Chapter 11 Putting It All Together

You will also learn some amazing tips on how to:

• Get a 95% open rate on your marketing messages
• Create digital word of mouth and spread it via social media
• Get your customers wanting to leave glowing reviews about you online
• Generate scarcity and revenue on slow days to get your customers buying
• Launch a new business with a text message campaign that will drive more traffic than you can handle
• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly
• Improve your sales at trade shows, events and conventions

This 70'ish page book gives you the steps you need to create super successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.

This is a marketing book so here is my call to action:

Get your copy now!

Product Details

File Size: 264 KB

Print Length: 120 pages

Page Numbers Source ISBN: 1482716488

Simultaneous Device Usage: Unlimited

Publisher: Vipernet Media; 1 edition (September 18, 2012)

Publication Date: September 18, 2012

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B009D6K16U

Text-to-Speech: Enabled

X-Ray: Not Enabled

Word Wise: Enabled

Lending: Enabled

Screen Reader: Supported

Enhanced Typesetting: Enabled

Customer Reviews

If you’re serious about your business learn how Mobilize Your Customers will dictate your business marketing acumen

One person found this helpful

on September 30, 2012

By Jolie

I can tell you after reading John’s book, Mobilize Your Customers, I have more in my arsenal to take to my clients and create an even better social media strategy for them. With what you’re privy to in this book you’ll be hard pressed to find without having to spend hours upon endless hours researching. John has put it into an excellent, easy to read format whereby anyone ‘gets it’! This is such a new facet of marketing and advertising that most business owners are scared and even repelled by the mobile media, social media and earned media aspects of marketing. John makes it readily available in ‘bite sized’ morsels by creating an exceptional conduit with which to learn.

Great advice for b2c as well as b2b businesses!

on March 28, 2013

By Mr. Phelps

This book couldn’t have come at a more perfect time for my business. I had spent money on services like fiverr trying to find a social media strategy which was custom-developed for my unique business but came across this book in a desperate search for some REAL ideas. Mobilize Your Customers was the gameplan I was seeking – and it wasn’t even custom-made for me. Full of great ideas, well organized, and current, MYC takes the frustration out of social media and demonstrates how to generate real results. Facebook, Twitter, Youtube and the like may still be too far away from my (proverbial) cash register, but I’m looking forward to putting these ideas to work for my business and generating a hell of a lot more traffic around it.

Read this book if you want to understand Social Media for business

One person found this helpful

on June 7, 2013

By Tracy Reed

Social Media has a place in business, but spend too much time doing things wrong and you’ll spin your wheels with it. John gives you great ideas and examples of how to get the most out of you social marketing efforts. What works and why … and what doesn’t and why. A good and important read for business owners.

Good Ideas for Todays Marketplace.

on July 22, 2013

By Rick Bennette

This book will open up your mind to many new marketing ideas that cost little or no money other than your time. The information gives just enough to plant the seeds in your mind, but it does not go step by step to encourage the beginner. Still, you’ll come away with at at least a few ideas to help promote your business.

Great book, easy read, blueprint for Social Media Success

One person found this helpful

on January 9, 2013

By CMoore

I learned a lot from reading this book. The author really opened my eyes to the term “Social Media”. Before reading this book, I summed up the term as pertaining to Facebook and Twitter. But now social media means much more to me. There are so many affordable, if not free, avenues to advertise and market my business right in front of my nose. I would recommend this to anyone looking to grow their business and do it quickly and without breaking the bank.

This is a must read!

3 people found this helpful

on September 19, 2012

By LifeON Eco

Author John Cote has been a mentor of mine for many years, and he is one of the first people I turn to when I need some guidance on how to help my clients grow their business. He is incomparable when it comes to his innovation, and his ‘forward thinking’ ideas just continue to blow me away. This is a an absolute must read if you are looking to learn more about effectively implementing social media, video and mobile marketing! John Cote is in a league of his own. Don’t hesitate, jump on this now! John has infinite knowledge and success when it comes to this subject, and he shares it all. I have read it once, and will most likely read it again very soon.

Easy read- powerful info!

One person found this helpful

on September 22, 2012

By Sandi Masori

John has done a great job on this book. It’s very well written and both people who know nothing about marketing and those who have been around the Internet marketing industry will find value in his book. It’s clear, in language that anyone can understand and outlines some really powerful strategies!

very helpful

One person found this helpful

on September 20, 2012

By Robert Steo

As the developer of LiteSabre, I know the challenges of marketing scheduling software to airline pilots scattered throughout the country. John’s book has opened my eyes to new ways of reaching out that were not available just a few years ago. With marketing techniques changing almost daily, this book is a must read for anyone looking to expand their reach in today’s environment.