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Understand Your Target Audience

Designs for B2B websites are most effective when they present a unique experience to visitors, while addressing the needs and concerns of its target audience. Our expert design team has a vast amount of experience in creating websites for B2B companies from a number of different industries. No matter what design approach a website takes, it must appeal to its visitors and serve a purpose. Use the design elements of your website as a way to communicate what your company does, and what makes you stand out amongst competitors. Creating a site that understands and addresses the interests of potential clients can be the exactly what is needed to grow your brand online.

Professional Imagery and Photography

A successful B2B brand canâ€™t lose sight of the importance of including engaging, yet balanced imagery throughout their website. The use of striking visuals can make a website stand apart from competitors, but it shouldnâ€™t distract from the overall purpose of the site itself. This means that professional imagery and iconography is a must. A website cannot present stock photography or generic images because it dilutes their legitimacy and credibility. Branded iconography can be helpful in illustrating ideas about a company and the services they offer. These graphics allow businesses to visually communicate with their audiences without taking up too much visual real estate on the website.

A Quality User Experience

As mobile device usage continues to grow, it is important for a B2B website to maintain a consistent and professional design across all devices. This means creating an enjoyable user experience for visitors coming from desktop computers, tablets, and mobile devices. A B2B website that offers a poor or confusing navigation for mobile users will likely miss out on a large quantity of leads that could have been generated had the site been optimized for mobile devices. This can be accomplished through a responsive design, a mobile app, or other mobile-friendly design techniques. These features can make a huge difference in how your potential customers experience and navigate your website

Customer Service

Incoming customers are more than likely going to want to get in contact with you, and that requires making your business approachable and accessible. A visually engaging and easy-to-use live chat or contact form can make interacting with your company much easier, and can prevent a potential client from moving on to a competitorâ€™s site to make a purchase. You want to provide customers with all of the resources and information they need upon entering your website, and while these features may seem like minor details, they should be one of the main focuses of any B2B website design.

Build Trust and Credibility

Visitors want to do business with a B2B company that presents themselves as a credible and trusted brand. A properly formatted B2B website design has the potential to elevate the reputation of a business by providing contact information, bios about the team, and positive testimonials from previous clients and customers. Successfully integrating social media platforms into the website design is a great ways to widen your scope, and provide different routes for visitors to learn more about your business. Combining these aspects will immediately convey to users how credible your brand is, while simultaneously generating conversions and increasing brand recognition.

ur websites and mobile apps are created to keep up with the growing expectations of today’s increasingly savvy online customer.
B2B Website Design:

Harness solutions that adapt to ever changing technology and anticipate customer behaviors to stay ahead of the digital curve.

We work with both starts ups and established brands in verticals that include clothing, real state, health & beauty, jewelry, pet care, food, and more.

Our creatives specialize in crafting a variety of designs that capture your brand’s essence, from elegant, to corporate, to whimsical.

Tell Your Story:

The design of your B2C website can be used as an opportunity to tell your story to your audience. Through exciting, interactive, and engaging design elements, you can communicate to visitors who you are and what you believe in as a brand. Navigate your customers through a history of your business, and introduce them to the individuals who make up your company. By incorporating branded imagery into your website design, and partnering it with strong content from a unique perspective, you can create a detailed picture for your audience to consume in order to get a better understanding of what your business represents.

Social Media Engagement:

Your website acts as the nucleus to all of your online marketing efforts. Itâ€™s important to present opportunities for visitors to engage with your business on other channels through design elements of your B2C website. Navigate your audience to your social media platforms and encourage them to reach out to you through these outlets. These opportunities help to build an online community around your business, and allow customers to interact with you on a number of different levels. All of these social media platforms encourage engagement with your brand, and offer you the chance to build a personality and an identity around your business

Optimized User Experience:

You want to drive traffic to your website, but ultimately you want to retain visitors and have them continue to return. A way to ensure this is to provide your audience with an optimal user experience that is both easy and enjoyable for them. The design of your B2C website should be responsive in order to access your audience on any device, and function in a way that provides them with the same simple navigation as if they were visiting from a desktop. These elements should not be overlooked as opportunities to utilize design elements to make your audience feel good when they come to your site.