... BURBANK Calif. July 10 /- HBO has acquired the pilo... In a culture so obsessed with looks and weight the idea of FatSell... Everyone is looking for that Magic Pill to change their lives ...We'...Wells says of the project This is an incredible arena to explore the...

BURBANK, Calif., July 10 /PRNewswire/ -- HBO has acquired the pilot
"Fat Sells" co-created by 25/7 Productions honcho Dave Broome ("The Biggest
Loser") and writer Gren Wells. Academy Award winner Forest Whitaker ("The
Last King of Scotland") will be an executive producer along with Broome on
this one-hour family drama set in the world of the $46 billion herbal
supplement weight loss industry. Gren Wells, who also has "Earthbound" set
up at The Film Department and "Southern Comfort" at Walt Disney Studios,
will pen the pilot and serve as co-executive producer.

"In a culture so obsessed with looks and weight, the idea of "Fat
Sells" - exploring image, self-esteem and power -- was not only culturally
important but very timely. It is a billion dollar industry that many people
know nothing about," says Whitaker.

"Everyone is looking for that Magic Pill to change their lives ...
We're taking a world not regulated by the FDA and breaking it wide open,"
says Broome.

Wells says of the project, "This is an incredible arena to explore the
issues of weight in a society that's obsessed with being thin."

"Fat Sells" will be produced by 25/7 Productions and Forest Whitaker
Productions. 25/7 Productions' recently announced projects include a Janet
Jackson series on MTV, an Ashley Paige dock-drama series on TLC, "Ashley
Paige: Bikini or Bust" and seasons 6 and 7 of "The Biggest Loser" on NBC.

Whitaker can next be seen in the upcoming Weinstein project "Hurricane
Season" this Christmas and is currently developing a show at Showtime about
the rise of the African American mafia in the 1970's; a show at FX about
arm dealers and a docu-drama at Sundance about Mayor Corey Booker.

Wells, Broome and Whitaker are repped by William Morris. Additionally,
Wells is repped by New Wave Entertainment and attorneys Greg Gellman and
Kevin Yorn of Morris, Yorn, Barnes, & Levine; Broome by Scott Zolke at
Loeb&Loeb LLP and Whitaker by William Morris.
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