Module 1: Personal and Professional Branding

How are you perceived by your colleagues? Staying aware of the impressions you create through your daily formal and informal interactions means you can choose.

The future belongs to those that challenge the present...

Cognizant brands itself as a successful, innovative and forward-thinking company.

As an ambitious person, what is your role within the team and what would you like it to be?

Do your managers and colleagues know that you are passionate, open-minded, collaborative and client-focused? How are you actively displaying these values?

How about the qualities that are valued by clients themselves? Do you know what they are?

How do you make the impact you choose?

Beyond the words you use, the messages received about who you are often depend upon how you deliver them - as well as other powerful undercurrents. Knowing what they are means you can prepare to be your most effective.

Is there any history or context you need to be attentive to?

Have you respected the cultural norms?

Will the environment support you?

Is the timing right for them?

Is there a more effective medium?

Have you made assumptions about the people with whom you are trying to communicate?

Do any assumptions need to be dispelled?

Building Trust or Managing Risk?

To make sure that you retain the copyright on your reputation, be clear about how you manage their risk in trusting you.

Beyond your natural personal qualities, what are you doing to build trust your professional credibility?