"Hong Kong, China (Sept 9th, 2015) – SLR
Magic is proud to announce the development of the SLR Magic ANAMORPHOT-CINE 1.33x lens set for indie
filmmakers.

As a
commitment to the film industry, SLR Magic developed the SLR Magic ANAMORPHOT-CINE lenses to deliver the classic contrast, distortion, chromatic,
color aberration, and flare characteristics of vintage anamorphic lenses, but
with the convenience of a matched lens set without the hassle of aligning and matching
lenses to the already popular SLR Magic Rangefinder with Anamorphot adapter
combination.

To achieve the much loved 2.35:1 scope
aspect ratio, which gives a very pleasant, epic effect, filmmakers must crop
off the top and bottom of standard 16:9 footage when using spherical lenses
with modern digital cameras. As a result, 25% of sensor/negative information is
discarded.

This 1,33x anamorphic lens help
filmmakers to maximize their image quality by preventing this loss of vertical
resolution. The unique 1,33x squeeze factor uses the entire 16:9
sensor/negative area to achieve the desired 2.35:1 aspect ratio. The SLR Magic ANAMORPHOT-CINE 1.33x does this by compressing a 33% wider field of view to
fit the width of the 16:9 sensor/negative without compressing image height.

Modern professional cinema cameras have
large sensors capable of capturing an image in the 2.35:1 format directly,
using spherical lenses, but film makers still desire the anamorphic “look”
which often limits them to using rare vintage lenses. These present a number of
difficulties in practice such as size, weight, lack of close focus,
availability, and high price. We sought to overcome such issues with the SLR Magic ANAMORPHOT-CINE lenses.

The SLR Magic ANAMORPHOT-CINE 1,33x
create a unique “artifact” such as horizontal lens flare, commonly referred to
as anamorphic streaks, and may create slightly elongated bokeh. Over the history of cinema, these same stylish effects have
contributed to the cinematic “look” of epic motion picture photography.
Characteristics that shape this anamorphic “look” come from “front-mounted”
anamorphic designs such as the SLR Magic Anamorphot while
“rear-mounted” anamorphic designs have more suppressed anamorphic
characteristics.

The SLR Magic ANAMORPHOT-CINE 1.33x lenses will be available for
viewing at the IBC show in Amsterdam, Netherlands from September 11-15 in the Atomos
booth in Hall 9 Stand D.25

As a commitment to the film industry, SLR Magic developed the SLR Magic ANAMORPHOT-CINE lenses to
deliver the classic contrast, distortion, chromatic, color aberration,
and flare characteristics of vintage anamorphic lenses, but with the
convenience of a matched lens set without the hassle of aligning and matching lenses to the already popular SLR Magic Rangefinder with Anamorphot adapter combination.

To
achieve the much loved scope aspect ratio, which gives a very pleasant,
epic effect, filmmakers must crop off the top and bottom of standard
16:9 footage when using spherical lenses with modern digital cameras. As
a result, 25% or more sensor/negative information is discarded.

This
2x anamorphic lens help filmmakers to maximize their image quality by
preventing this loss of vertical resolution. The unique 2x squeeze
factor uses the entire 4:3 sensor/negative area to achieve the desired
2.66:1 aspect ratio. The SLR Magic ANAMORPHOT-CINE 2x does
this by compressing a 100% wider field of view to fit the width of the
4:3 sensor/negative without compressing image height.

The
SLR Magic ANAMORPHOT-CINE 2x create a unique “artifact” such as
horizontal lens flare, commonly referred to as anamorphic streaks, and
may create slightly elongated bokeh. Over the history of cinema, these
same stylish effects have contributed to the cinematic “look” of epic
motion picture photography. Characteristics that shape this anamorphic
“look” come from “front-mounted” anamorphic designs such as the SLR
Magic Anamorphot while “rear-mounted” anamorphic designs have more
suppressed anamorphic characteristics.

The SLR Magic ANAMORPHOT-CINE 2x lenses will be available for viewing at:

The
IBC show in Amsterdam, Netherlands from September 11-15 in the Atomos
booth in Hall 9 Stand D.25 and in the Convergent Design booth in Hall 11
Stand A.38

The Photo Plus show in New York, USA from October 22-24 in the Panasonic Booth 445