LAUNCH THE MONDRIAN AND AMPLIFY THE NOISE THROUGH A CURATED NETWORK OF INFLUENCERS.

MEDIA COVERAGE

60+ pieces of coverage

MEDIA VALUE

£10,000,000+ media value

Under the creative direction of British designer Tom Dixon, The Mondrian at Sea Containers opened on London’s South Bank breathing new life into the historic building. Essence Communications was brought in to help launch the hotel to the UKs lifestyle and travel publications and network of influencres. We brought together a curated group including Dylan Jones, Kate Moss, Idris Elba, Matthew Williamson, Daisy Lowe, Graham Norton and Richard Madden to act as Brand Ambassadors establishing The Mondrian as a new social hub for London.