This study investigated attitudes toward Native-themed mascots in the context of color blind
racial attitudes (CoBRAs). Results indicate that higher CoBRAs are related to lower awareness
of the offensiveness of Native-themed mascots. The researchers tested the effectiveness of a
training intervention designed to produce attitudinal change among master’s level counseling students. Results demonstrate that the training intervention produced significantly greater attitudinal change than did a general training session on culturally sensitive counseling practices with American Indian clients, particularly among students with high CoBRAs. Results also indicate that this training intervention on Native-themed mascots contributed to lower color blind racial attitudes, thus increasing the student’s awareness of societal racism. Psychological training programs may benefit from augmenting their multicultural counseling curriculum by specifically addressing the offensive nature of Native-themed mascots. An awareness of the marginalization of American Indians, particularly as it involves racialized mascots, can reduce color blind racial attitudes and may provide psychologists with a more comprehensive understanding of aspects of the reality of American Indian clients that contribute to their worldview.