Listen up – Sonos is letting people control the music streamed to their speakers by giving voice commands to Amazon Echo and its Alexa personal assistant.
Sonos is also developing Spotify integration, allowing folks to control their speakers from Spotify, plus there's an Airbnb Sonos listening initiative.
Today, Sonos users …

Indeed it is not available here, none of the Alexa-connected devices are for sale here, though some have imported them from the US and they can be used in a limited way. I can't find anything about why its not available here or when it might be.

Yawn

Got rod of my Sonos speakers, they weren't very reliable and didn't since that good either. Picked up some Panasonic allplay speakers, they are cheaper, but very reliable and sound 1000x better than the sonos. Sending lossless 24/96 FLAC to them, it's perfectly happy. I also found the multi room much lower latency. Sonos was crap in that area too.

Best bit, I can already send music to the speakers. "OK Google listen to led Zeppelin" works just fine.