For those of you unfamiliar with the beautiful products this technology company produces, check out their website here.

Because of B & O’s ability to mesh the two worlds by creating items which have a leg in the realms of both style and functionality, I was surprised but what I read in a recent techradar article. The piece, titled “Bang & Olufsen woos women with ‘female interaction’ study”, with the feisty subtitle: “May never have met a woman” explains and criticizes B & O’s recent endeavor. I had always thought that B & O was appealing to both sexes in that their work is as pleasing to the eye as it is to operate.

The article explains that “a three year study…took in hundreds of women’s opinions”, in an effort no doubt, to better focus their R&D department on a huge untapped market; women.

What bothered me about the article was its overly critical nature.

Faulting the company for carrying out a study intent on better designing future products to meet the needs of women will do nothing but discourage other firms from doing the same.

Although as of yet, the results of the study have yielded nothing but the Beo6 remote featured above, B & O’s investment in researching the female side of the tech market is a bright piece of encouragement.

On SheBytes we have previously focused on issues of females in technology and specifically on women in the corporate world. Although these pieces have not ignored the differences between men and women and the way they stack up in the business world, we try to highlight efforts made at erasing these distances.

This move by Bang & Olufsen (@Bang_Olufsen) is a signal to other large corporations which is definitely a step in the right direction!