The Forrester Wave report classifies and appraises omnichannel demand-side platform providers in the field of programmatic ad technology. The research evaluated four critical areas of omnichannel digital media buying where the providers should focus at:

• Authenticated people-based data
• Access to quality inventory outside of the open exchange
• Transparency in machine learning and automation
• New improvements in tools for planning and predicting

According to Joanna O’Connell, CMO of MediaMath, “We believe Forrester’s rating acknowledges how efficient and effective our omnichannel programmatic platform is. Our clients understand how crucial it is to create a seamless marketing experience for the consumer and as a result, drive better business outcomes. As the digital marketing environment becomes increasingly complex, Forrester’s report validates for us how well-equipped we are to meet the needs of marketers today and strategically lead them in the future.”

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