How Are LinkedIn Users Looking at Your Company?

Read an interesting research piece this morning on LinkedIn behavior by LeadFormix. The company tracked behavior of nearly 300 of its clients’ LinkedIn profile pages to see how information posted there produced leads.

Interesting takeaways for me include:

LinkedIn Groups are an effective means of gaining customer engagement- 1/3 of visitors from groups filled in a form on the company’s website

Company/individual profiles are important in driving traffic to website- 1/2 of website traffic driven by linked in come from profile and company pages

Most common intent of visitors who access company website via LinkedIn Groups is to gain access to webinar

To be sure I think that much of the stats in the report are a result of what I believe to be the most common uses of LinkedIn, namely gathering intel for job hunting or targeting prospects or networking, but still some interesting ways of looking at the data. Further, these data are driving me to think more carefully about how companies should be properly raising their profile and market traction through participation in the LinkedIn Group forums.