Tributes.com Adds $1.2M in Second Round, Totals $5.4M

BOSTON, Mass -- July 13, 2009 — Tributes, Inc. today announced
that is has closed a second round of funding adding another
$1.2 million to its first round, bringing the total amount of capital raised to
$5.4 million, by a
strategic group of both existing and new investors representing both funeral
service and the Boston tech community.The financing will provide ongoing support in the further development of
Tributes.com
into the leading national online destination for timely obituary news and
lasting tributes celebrating loved ones’ lives.

Within its first nine months,
Tributes has established important relationships in both funeral service and
broadcast media which are driving revenue growth and contributing to the solid
development of the Tributes.com brand and the Tributes Network, which eclipsed 300K
monthly unique visitors in June and is growing rapidly.Additionally, Tributes has forged key
partnerships with prominent businesses across the funeral industry such as Forethought
Financial Group, a leading insurance provider, Stewart Enterprises, the second
largest provider of products and services in the death care industry, FuneralNet, the original and largest
provider of custom funeral home websites since 1996, and MKJ Marketing, the
death care industry’s marketing leader.Such arrangements allow Tributes to leverage its Internet platform to greatly
enhance obituary offerings, while developing new revenue streams for both
Tributes and its partner base.

Media companies such as Raycom
Media, CBS Television Stations Group, and CBC (Capital Broadcasting Company)
New Media Group are some of the first to establish new obituary sections on
their television station websites, powered by Tributes.com.The unique capabilities which Tributes brings
to the table, allow broadcast media to effectively compete with the newspapers
in their markets, transitioning printed obituaries to multimedia experiences.

"The Tributes team has done a
tremendous job in laying a solid foundation for what is destined to be a major
national platform for life-celebrating tributes versus the more traditional obituary
classifieds consumers are now shifting away from,” said Jeff Taylor, Founder
and Chairman of Tributes.“The Tributes
business is gaining traction in all of the right ways providing a clear
indication that both funeral homes and consumers are interested in more
effective ways to communicate obituary and service information and to
memorialize loved ones.”

“Funeral
directors across the country are rapidly recognizing that, with the collapse of
many newspapers and the power of the Internet, the ability to provide online
obituaries and tributes both on our websites and on Tributes.com, is an important
offering our families want, as it ensures that obituary news is effectively
communicated locally, nationally and sometimes even internationally,” said
local funeral home owner David J. Solimine, Jr. of Solimine, Landergan and
Richardson Funeral Homes in Lynn, MA.“Tributes is highly focused on building
relationships with funeral homes which allow them to generate revenue and
promote their businesses while offering high quality, cost-effective products that
families truly appreciate – a win-win combination.”

“The
ongoing support of our existing investors and our ability to attract new
investors in such a challenging economy is a testament to the value that has
been built in the Tributes business in a short period of time and the
opportunity which lies ahead as we continue to execute our strategy,” said
Elaine Haney, President of Tributes,“With
strong momentum across the various metrics we use to measure the success of our
business, we are pleased to have the new capital to support our growth goals.”

About
Tributes.com

Tributes.com is the online resource for current local and national
obituary news, lasting personal tributes and online community providing support
during times of loss and grieving. Through one centralized national web
destination, with over 86 million current and historical death records dating
back to the 1930’s, Tributes has made obituary and online memorial service
information easily accessible so people can come together online and offline to
remember and share the treasured stories of the important people in their lives
who have passed away. Monster.com founder Jeff Taylor officially launched
Tributes.com in February, 2008. For more information about Tributes.com,
please visit our website at www.tributes.com.

At Tributes.com we believe that Every Life has a Story that deserves to be told and preserved.

Tributes.com is the online source for current local and national obituary news and a supportive community where friends and family can come together during times of loss and grieving to honor the memories of their loved ones with lasting personal tributes.