Unless, that is, you’re curled up beneath the sheets with the Ita-Supo, the first talking huggy pillow that responds to your touch with verbal responses, including angry outbursts if you get too grabby.

The Ita-Supo isn’t as rudimentary as a button-activated speaker inside a pillowcase, though. As Uchimura explains in the product’s introductory video, “If you don’t rub her, she won’t make any sounds. You have to rub her.”