Riccardo Sai

Following his graduation from three prestigious institutions (University of Bologna, New York Film Academy, London Film School) and with a host of film directing and cinematography qualifications under his belt.

Riccardo has gone on to direct commercial content for brands including BBC, Microsoft, Agent Provocateur, Unilever, Nike, Unilever, Grazia, Banca Intesa Sanpaolo, Taste festivals, Brunello Cucinelli and agencies including DDB, JWT, Saatchi & Saatchi. His experience in advertising, music videos and dramas has shaped his versatility and brought to life an innovative approach, a strong sense of style and a keen eye for detail in this award-winning director.