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Hard Baits

With body shapes and sizes to match any condition and features like external scale patterns, MadFlash holographics and 3-D holographic eyes, Storm&reg; lures are primed for your next ultimate catch. All Storm lures come equipped with premium VMC&reg; hooks.
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UV Bright colors are opening up deeper waters to anglers with finishes that reflect more light, strengthening the lure’s visibility in any light, including minimal.