Helping people sell stuff since 1999

July 08, 2011

Rule no.1 of new business: create a defensible agency point of difference

Syzygy is the ideas agency for the digital age R/GA is the agency for the digital ageSilver Chair is a creative agency in a digital world DemographDMG is a research agency designed for the digital age Switch is a new type of communications agency for the digital age 20:20 is an agency designed for the digital age Digistraction can help you socialise in the digital age Cow Bell are re-thinking marketing in the digital age Steam is a creative agency for a digital world

Comments

Quite funny - I remember Dare also had at some point "marketing for a digital world!"

It feels like a product of everyone deciding they were no longer allowed to include the world 'digital' in their company name as it was too limiting and digital is now part of every channel blah, blah, blah...

But in reality they weren't ready to let the world 'digital' go as it told clients what they do (in general) so "for a digital age" seemed like a fair replacement!