To lead in retail, you need to follow the data.

The key to standing out as a retailer today is all in your customer experience. Marketers must know their customers well enough to deliver personalized, in-the-moment experiences — across the entire customer journey. And that calls for tools that turn data into insights. Then you can not only meet your customers’ needs, you can anticipate and exceed them.

Become a cross-channel marketing maestro.

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Learn how to create harmonious, personalized experiences, everywhere customers go in Conducting the Cross-Channel Symphony.

Create a priceless customer experience.

Customers ignore anything short of exceptional. That’s why leading retailers are connecting data-driven digital interactions with in-store shopping to engage their customers seamlessly across channels. Learn how to make your customer experiences even more compelling than your price tags in Experience Counts.

Make the most of your customer’s journey in real time.

Delivering tailored offers to every customer is overwhelming, but it doesn’t have to be. With the right tools, you can compile your data into clear customer profiles and automatically deliver the right content to the right individual. Learn how to give each customer an experience that feels personal in Get Real.

“We are active in 32 markets, which means we have the opinions of 32 marketers to take into account. Adobe Target takes the emotion and opinion out of the decision-making process, relying on data to steer us towards the right action.”