For now, you can get a single month of free access to explore what the site offers -- just sign up for an invite here. Thereafter, it will cost you $US3 per month. You'll only be able to watch on the web or iOS for now, but it's said that an Android app is coming soon.

Vessel's business model is to lure YouTube stars over to the new platform by paying them more -- in the region of $US50 per 1000 views, rather than just $US2 per 1000 views. How successful that will prove remains to be seen, especially given that the pay-for site will only offer a three-day exclusivity window, after which footage will be fair game on YouTube. But, hey, at least now you can find out for yourself. [Vessel]