How Sgerber started their custom wordpress themes journey

Company name

Never Get a "Real" Job (NeverGetaRealJob.com)

Overview

About me, my book and my movement:

A young serial entrepreneur, media personality, author and columnist -- Scott Gerber (known as the Simon Cowell of young entrepreneurship) is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job, Gerber challenges the social conventions behind the "real job" and empowers readers to take control over their lives, fears and careers. Drawing upon case studies, experiences and observations, the author dissects failures, shares hard-learned lessons and presents practical, affordable and systematic action steps to building, managing and marketing a successful business. This proven methodology teaches readers and viewers how to quit the 9to5s, become their own bosses and achieve financial independence. Watch the video on http://AskGerber.com for more info.

What is the NGARJ movement

- to help the unemployed, the underemployed and real jobbers take control of their lives and rid themselves of nine to fives
- get people starting businesses without any capital
- offer information for twenty somethings by a twenty something

Tell us a bit about who you are and the people you reach

Main targets:

18-29 years old (male and female)
unemployed Gen Yers
underemployed Gen Yers
aspiring entrepreneurs
small business owners
students
recent college graduates

Secondary targets:

30-45 years old (male and female)
Mainstream media and journalists
Producers
Talent bookers
College and university faculty
Parents of Gen Y kids

Requirements

Overall:
- edgy branding, clean (MTV/VH1esque - sizzle reel on AskGerber.com has 3D animation from show - will give you an idea of what I like)
- color palette of the NGARJ book
- incorporate my image without being cheesy - must stand out more than a consultant or book site as it is the home of many media products