STEFAN SAGMEISTER / GRAPHIC DESIGNER / NEW YORK

How can politics encourage creativity and innovation?By involving the world of design into many aspects of government. This can be done when brainstorming political solutions, commissioning buildings or creating communication campaigns.

What do you like best about New York?A. The possibility to meet and exchange ideas with people from many different professions.
B. A general outlook on life that favours doing over talking.

What should the world know about your work?I am still mostly concerned with design that has the ability to touch the viewer’s heart. We see so much professionally done and well executed graphic design around us. Nevertheless, almost all of it leaves me (and I suspect many other viewers) cold. Our goal for the future will be to touch somebody’s heart with design.