Madonna’s shoes prove to be a hit

Madonna's latest venture into the world of fashion has proved to be an unprecedented success. The pop-up shop which exclusively houses her new shoe range, Truth Or Dare, in Selfridges' Oxford Street store has reportedly become the most successful footwear space in the store.

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"It's been thrilling to see our customers' response to this project - the Truth Or Dare collection has proven to be our most commercially successful footwear pop-up this year so far," shoes buying manager Helen Attwood told vogue.co.uk.

"It's one of the most successful celebrity endorsements we've ever worked on. We have already had to re-order on almost half the styles we carry," added Attwood. "Bestselling styles have been the Panu studded court shoe and the Cedia brogue in black."

The best-selling 'Cedia' brogue, £120

The Truth Or Dare designs are created in collaboration with the singer's long-time stylist and costume designer Arianne Phillips. The range is stocked exclusively at Selfridges until September 1 and prices range from £80 for ballet pumps to £480 for over-the-knee boots.

Madonna also owns the
Material Girl
label, which she co-designs with her teenage daughter Lourdes.