Lovely Package

Curating the very best packaging design

“As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing the standout of the product on the shelf.”

Comments

4 Responses to “Little Creatures Pipsqueak”

Nina August 21st, 2010 @ 3:21 am

This is absolutely amazing, looks like from a fairy tale!

a August 22nd, 2010 @ 6:49 pm

i really dislike the new look, i think it looks cheap and not well illustrated, i think the old weightlifter had the classic old world charm that this doesn’t. as a little creatures regular this has really put me off…

Lisa August 23rd, 2010 @ 10:04 pm

Just not sure how the concept relates to ‘Pipsqueak’? I agree the label needed an update, but feel the weightlifter was an edgier character and a better concept. It looks more like apple juice than an alcoholic beverage now.