Digital Marketing - A Holistic Approach

You need to approach your digital marketing holistically, otherwise you'll end up with only one element, that may not work. Like a website that can't be found, or paid advertising to a sucky website that causes your cost per click to skyrocket. Every time you take this approach, the sum of all parts will be far greater. Unfortunately there's too many silo'd digital marketers around.

Our clients come to us typically after a negative experience elsewhere. Why not get it right the first time, & get results like these

+﻿50﻿﻿%

Increase in Revenue

+﻿793﻿%

Return on Ad Spend

+﻿﻿137﻿﻿%

Increase in Traffic

+﻿100﻿%

Clearer Priorities

+﻿﻿﻿100﻿﻿﻿%

Transparent Advice

"I'd never recommend anything unless it's what I'd do, if your business was mine"

This course will help you increase the visibility of your website on search engines, drive more traffic and generate more revenue for your business by ensure your online presence is holistic and your website is not designed as just an online brochure.

If you are thinking of starting a new website, or revamping an existing one, this course is a great primer for this process as you’ll be able to find out what’s currently working on your site, what’s not, and how to guide your new web development to ensure it’s easy to track your returns.

Website Development services

Thinking of getting a new website?

Come and speak to me first. The biggest mistake you may make is speaking to your web developer or graphic designer first. Sure you may get a great looking website, but you may also find it's not doing what you'd expect.

Is it built for conversions? Does it track everything it should? Is your booking system implemented in a way that allows tracking? Have you got your business set up correctly online?

Your customers find you in the moments that matter to them, and their first point of contact may not be your website. The most frustrating part of my role is when businesses approach me for 'a little bit of SEO' or advertising, and there's a whole bunch of stuff that's been done which doesn't make small changes easy. Especially when your budget has already been used up.

Do it once, do it right. Let me help you answer the questions you never knew you needed to ask by arranging a 'Pick My Brain' session to get your project off to a flying start.

Digital Marketing Services

Get the most out of your digital marketing by doing it the right way, the first time.

Want to get in front of your customers on the most intent-based advertising platform around?

Let me set up, manage, track and optimise your Google AdWords campaigns to ensure your budget goes further, and you set up your campaigns for success.

If you're current running campaigns yourself and it's just part of your role, there's a good chance you're spending more than you need to, or your campaigns not effective. Let me worry about the hundreds of changes every year, so you can get on with making your business a success on a day to day basis.

Strategy sounds a big word, but if you don't approach online marketing the right way, you're not making the most effective use of your budgets or the platforms you are using. Take a holistic approach using the best platforms for you, not the what everyone else is chasing.

Find your customers at the moments that matter online using Google AdWords and Facebook Advertising. We are a badged Google Certified Partner.

Digital Marketing for Tourism Specialist

Tourism & Hospitality is my specialist area for digital marketing. I've worked with several of the major booking engines like Synxis, Siteminder, Booking Button, Resbook, Rezdy and more and know the nuances behind them and how they support (or don't!) your digital marketing and tracking. I can help decide on the right approach for your tourism business to help cut down on commissions paid to 3rd party booking agents, lower your booking costs, increase your revenue per guest, and ensure your listings on OTAs are following best practice. Get in touch if you'd like help with your digital marketing for hotels and tourism operators.

We increased room bookings by 100 in a month

"Within 6 weeks of taking one of Darren's online courses we increased room bookings by 100 in a month" and my staff noticed the increase in phone calls for reservations. I refuse to let the online travel agents take advantage of us, and this course fast tracked my education by at least 6 months, maybe more. The course "really identified with a time strapped owner operator" and was "extremely helpful and not overwhelming".

Just what I needed to help grow my business

Darren was just what I needed to help grow my business - both local and online. He responded to an ad I'd put in the local paper and I've been more than pleased. Not only did he give me a great recommendation for a web platform but he helped me build it (even with copy) and get it live very quickly (in fact he was usually waiting on me). He has a great depth of digital/online marketing. He knows exactly how to get people to find you, and then how to build on that. I will continue to use Darren to consult for me on online advertising and continuing to make the most of my website. I'd highly recommend Darren - he is very pleasant to work with, efficient, and knows how to get results! Source : LinkedIn

His dedication to completing a job to the highest standard is impressive marketing

Darren is an extremely driven professional and is a pleasure to work with. His passion when it comes to online marketing knows no bounds. He is one of the most knowledgeable people in the online marketing industry that I have come across. His dedication to completing a job to the highest standard is impressive and he is a breath of fresh air when it come to brain storming ways to improve my online marketing. I highly recommend Darren and I look forward to working with him more in the future. Source: LinkedIn

I'm slammed with work and we're appearing on Google in number 1

I fix cars, and technology is a new field to me. To be honest I was a bit skeptical but it turns out what Darren said isn't b*****it after all! I'm slammed with work and we're appearing on Google in number 1 for all desired search terms. I've also got in a big order on a new product offering from a new client. Darren was also recommending more advanced solutions but we're too busy already. Highly Recommended.

Strong, clearcut strategy

I just wanted to say a big thank you for your digital marketing workshop which focused on constructive social media practice. Although I'm already an avid promoter of my business through many social media platforms I learnt a ton of new things that I can immediately apply the first being the importance to not just participate but to have a strong clearcut strategy when engaging in this type of business promotion from the start.

Here's what you're getting...

The 5 Steps You Must Take To Grow Your Online Revenue :

Why your online presence is much more than a website.

The importance of tracking.

Allocating your budget appropriately.

Most business owners I meet are too focussed on individual elements of their online presence. They build a website, spend their budget, then think "what now?" It's the wrong approach, and can be the most expensive, and disappointing.