On the Shelves: Zona Rosa Coffee

Organic Latino coffees share its quality to customers at local Whole Foods Market

Pasadena's Zona Rosa Caffe has long been known not only for their variety of coffee beverages and teas, but also for their exceptional line of organic Latin coffees. Today, Zona Rosa Caffe's specialty line of organic Latin coffee has been transported to a new level with the launch of Zona Rosa Coffee (http://www.zonarosacoffee.com) to three area Whole Foods Market, Inc. in Los Angeles County.

For over fifteen years, Zona Rosa Caffe has provided its customers the best organic Latin coffees in the industry and now has decided to share its quality coffee to customers at Whole Foods Market. Three local Whole Foods Market locations, the Arroyo Parkway flagship location in Pasadena, East Pasadena, and Glendale, will be carrying Zona Rosa Coffee's line of organic Latin coffees.

"We are proud of producing a quality coffee product for the last 15 years to our loyal customers at Zona Rosa Caffe in Pasadena. We are excited to share our passion for coffee with others," said Michael Moreno, chairman, president, and CEO. "Since 1994, we have sourced, roasted, and sold the best Latin organic coffees at our cafe. Zona Rosa CoffeeÔäó truly represents our dedication for coffee. We now can showcase our products to many customers by having a great introduction with Whole Foods Markets. Our exceptional standards of quality, roasting technique, and freshness met with the highest approval of Whole Foods Market who believes we produce a high-quality cup of brewed coffee. This is a great day for Zona Rosa Coffee as it is introduced to this retailer. Our goal is to develop a long term relationship with Whole Foods Market and see our coffee line in additional stores locally and nationally."

Zona Rosa Coffee line includes certified organic and fairly traded coffees from Latin America and two award winning specialty roasts that have been exclusive to Zona Rosa Caffe, the Azteca Blend and House Blend. Now with the recent relationship with Whole Foods Markets and an online website, Zona Rosa Coffee is available for wholesale and retail sales at http://www.zonarosacoffee.com and at our retail store Zona Rosa Caffe in Pasadena. Zona Rosa Coffee has been developed from our devotion for coffee and to provide coffee aficionados with the best-suited coffees to please their palate.

Founded in 1994, Zona Rosa Caffe is a premiere coffeehouse and retailer in Los Angeles County. Zona Rosa Caffe has emphasized offering the best organic Latin coffees, organic teas and other innovative beverages. Zona Rosa Caffe popularized a drink called the Zona Rosa Cappuccino, similar to the Mexican Mocha, which has been featured in many editorials. Zona Rosa Caffe has also been included on several local and national "best" lists since 1999. All Zona Rosa Caffe's beverages are made in-store from only the highest quality ingredients available. Zona Rosa Caffe is driven to provide a superior experience and plans to fuel their steady growth with future developments of new cafe stores in Los Angeles and New York. For more information visit www.zonarosacaffe.com.