For the professional beauty, hair and day spa salon owner.

INCREASE your clients average spend in your salon – before Christmas is over! By salonhowto.com – Call Us Now On 618 9443 9327

INCREASE your clients average spend in your salon – before Christmas is over! By salonhowto.com – Call Us Now On 618 9443 9327

So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon.

Are you taking advantage of the situation and planning how to increase the average customer sale? Even when you are flat out there is an opportunity to let the back end of the business actually shine brighter that it has ever shone before. You can increase the average customer spend by doing small things that will get clients loading up their pockets with extra retail sales.

What are you doing for your clients to increase their average spend?Call Us Now On 618 9443 9327

But first, we need to look at your sales process first, and see where you can improve.

When you go through the local “Golden Arches”, have you ever wondered how it is that a crew of hormone laden teenagers, who have the ability to focus for all of 2.74 seconds at a time, manage to build a burger, yet alone an empire? Simple – they use a “system” that works, and they ask the question that no one else wants to ask: Do you want fries with that? (Up sell!) And they ask this question hundreds if not thousands of times a day.

Oh, and by the way, the results are worth it. It is worth $2 million dollars A DAY to them globally!

So back to your salon, and see where it is that you and the staff can ask the question. Look at how it is that you can improve the clients life by giving them a product or service that will give them great rewards far beyond what they originally came in for.

Your salon can also look at several other methods to increase the client spend, some of which are described below and other are found in the Essential Salon Owners Toolkit.

You can have products that are to be purchased at the point of sale. Places like fuel stations are experts at that. Milk, bread and chocolates are the real reason that fuel station exist. Petrol product sales are not that a bigger earner (1c per litre), so they use the petrol as a lead generation tool to get clients in, and then pitch to the paying client as many products of convenience that can be bought. The real profits for these places is the price that a client is willing to pay to purchase an item THEN AND THERE! It increases their profits hugely.

Or you can make the clients feel more at “home” by offering subscriptions to your salon. Or you can have “in salon” promotions only, that they clients who come in will only have access too. The options are endless and the time is right for you to look at how it is that you can get more money from existing clients.