Virgin Active Waste Management Strategies

Creative Visualisation of Waste Management Solutions

Client Name: Virgin Active

Project Status: Complete

Project Location: South Africa

Ecolution Consulting assisted the South African leg of the global gym brand by formulating a creative waste management strategy based on the company’s waste audit and identified waste streams. The creative deck included hard-hitting statistics on waste and plastic pollution, creative solutions, and visions to effectively deal with the gym’s waste management, as well as iconography to be used for in-house waste separation. A highlight of some of the work done was featured in the 2017 Virgin Active ‘Changing Business for Good’ handbook.