Black Friday and Cyber Monday 2017 Marketplace Results

Here at Cratejoy HQ, we knew that this year’s Black Friday and Cyber Monday Marketplace sales were going to be big, but we had no idea how big they were going to be.

To make a long story short, results were record-breaking. Our merchants didn’t just deliver, they blew it out of the water!

Here are a few highlights:

• Black Friday Marketplace sales were up 260% from last year
• Cyber Monday Marketplace sales were up 300% from last year
• 1200 merchants made at least one sale from Cratejoy’s Marketplace in November
• Merchants on the Marketplace reach $1k GMV 50% faster

Cratejoy’s holiday promotion efforts:

Throughout the 2017 holiday season alone, Cratejoy is spending over a million dollars in marketing and advertising to help as many of our merchants as possible grow their subscription box businesses. We feel strongly about investing in the success of our merchants, and as such, we’ve gone all in on our holiday promotion efforts.

This year, we’ve secured various ad placements via radio (SiriusXM), in New York City (subway ads + a Times Square ad), and in the Austin-Bergstrom International Airport. We’re also working with major media outlets like Forbes, Huffington Post, CBS, Buzzfeed, and many more to get our merchants the exposure we feel that they deserve. Our goal is to make our merchants successful, and our team has been working day and night to achieve that goal! You can read more about our 2017 holiday marketing plan here.

Real efforts, real results:

So far, merchants have seen fantastic results from the Cratejoy Marketplace this holiday season. Read what a few Cratejoy merchants had to say about their Black Friday/Cyber Monday experiences:

“Cratejoy’s Black Friday & Cyber Monday promotions got us a lot of new subscribers! They did a very good job and we look forward to working together with Cratejoy in the future!” – Leslie from GeekGear

“I am beyond grateful and am so excited to get media coverage, and on BuzzFeed nonetheless! Cratejoy is amazing!” – Liz from YogaBossBabe

“Cratejoy’s Marketplace is a must have for any subscription “box”, (or sack ;). At SnackSack, we feel the entire Cratejoy team is working for us! They create opportunities we otherwise wouldn’t have been able to participate in. They drive traffic and provide extended exposure to our brand. Cyber Monday was insanity! Much appreciated!” – Jonathan Daurio from SnackSack

We know just how much hard work goes into starting, building, and scaling a business, and all of us at Cratejoy are truly honored to be a part of each merchant’s incredible journey. Once again, congratulations on an incredible November, and we wish all our merchants the best of luck for an even bigger December!