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MEDIA

ROI Starts with RPM

Our goal is simple: to get you the best return on your investment.
To achieve that goal, we use our years of experience and extensive media industry relationships to negotiate the lowest possible rates, and that’s just the beginning.
That’s ROI. That’s RPM.

Full-Service Media Management

RPM’s approach to media management is simple: To get the best results, you need goal-oriented, research-based, strategic planning.
That’s the overarching idea, but there is no single, universal execution that magically delivers a pop to your bottom-line. You and your message deserve a strategy all their own, not something found off the rack labeled “one size fits all.”
That’s why we start every plan with your goals and your objectives. We dive into the data, look at historical and competitive information and don’t shy away from stretching the boundaries. Our staff has deep hands-on experience in all things media, from traditional to emerging digital channels.
We see the media landscape changing every day and we constantly evaluate emerging opportunities and explore new ways to develop the most meaningful methods to connect with your customers.

Strategic Planning

We consider ourselves media agnostic. Every recommendation we make is based solely on all available information, not faith on what has worked in the past.
It all starts with data from a comprehensive collection of the foremost consumer research companies such as Nielsen, Scarborough, SQAD, and Kantar, to name a few.
Then we get down to the essence of what your customers want and desire to reach them through meaningful connections. From traditional to digital and everything in between, we have intimate knowledge and experience with all channels. And because RPM has creative, account, and media teams all under one roof, we pride ourselves on constant collaboration and cohesion. Brand strategy, creative, and media all working together creates a holistic vision across all touch points.

Bottom-Line Negotiation & Media Activation

This is where you get your dividends. Your message is in the right place at the right time, optimized to get the most for your investment.
Negotiating the most cost-efficient and cost-effective media is in our DNA. We live it every day, from hyper-local marketing to national advertising, we pride ourselves in forming strategic partnerships accentuated by creative thinking, in-depth market knowledge and analysis, our real-time Programmatic Trading Desk, all working together to go above and beyond and ultimately capture the right audience for you at the best possible rates.

Stewardship and Reporting

Creatively and strategically, we are the stewards of your brand, and we will always work with you as partners.
For RPM Media Services, that means complete transparency in our reporting; fully integrated and automated inventory management, RFP’s, billing, and integration; which all translates to more time dedicated to exceeding your performance goals.

Optimization

Putting your plan in place is only the beginning. To get the most for your buy, we are constantly reviewing, refining, and adjusting your plan, applying current learnings to future executions to fully optimize your results.
It’s the final strand in our commitment to you, ever-evolving and always focused on your ROI.