Consumerists are slaves with white collars. Advertisements have them chasing cars and clothes, working jobs they hate so they can buy shit they don't need. They are the middle children of history. No purpose or place. They have no great war, or great depression. Their great war should be a spiritual war. Their great depression is their lives. Raised by television to believe that one day they'll all be millionaires , movie gods and rock stars. But they won't.

All you read and..
Wear or see and..
Hear on TV..
Is a product..
Begging.. for your..
Fatass.. dirty..
Dollar.

1)A secret operation carried out by the Fight Club, led by Tyler Durden, to topple the corporate american system. Project Mayhem is an ongoing struggle against the power hungry rich bastards who don't give a fuck about the white coller working class american people.

2) A unique and better way of looking at life

1) blow up credit card buildings, reset the debt to zero

2a) In Tyler we trusted....
2b) On a long enough timeline, the survival rate for everyone drops to zero

1) One of the best movies ever made, a sustained and eloquent attack on consumerism which also points out the pitfalls of being a mindless follower or "space monkey"...

2) A thing guys have on Saturday nights after plenty of beer, where they hit each other and laugh when they knock out their teeth or break their thumbs. The next day it feels like your whole body is one big bruise - and typing is kind of tricky.

BILL: I've never been in a fight.
BOB: Oh really.
BILL: Hit me as hard as you can.
BOB: OK.. (THWACK!)
BILL: Jesus Christ it really hurts! Why the ear, man?
BOB: (laughs)
Bill punches Bob back and leaves an imprint of his knuckles on Bob's jaw.
Bob swings at Bill again and knocks a chunk of his tooth out. Before long, Bill has Bob in a potentially lethal headlock, and Bob is punching him repeatedly in the testicles.