Sengupta is a post-graduate from XLRI, Jamshedpur and comes with 25 years of experience in building brands and new business extension opportunities.Brinda Dasgupta | ET Bureau | Updated: January 27, 2016, 17:17 IST

Online healthcare solutions provider Lazoi has appointed Rupak Sengupta as co-founder, thereby adding another chapter to its recent growth and brand consolidation.

Sengupta will be spearheading the brand and marketing verticals, and will put to use his in-depth experience and brand-building skills in order to consolidate Lazoi’s presence in the online healthcare segment.

Sengupta is a post-graduate from XLRI, Jamshedpur and comes with 25 years of experience in building brands and new business extension opportunities. He has conceptualised and launched multiple brand campaigns for companies like Bayer, Godrej Agrovet and BCCL.

“Having worked in three big corporates in the recent past, I know that we will be able to replicate the startup success story by focusing more on our core competencies and eliminating all doubts in the minds of stakeholders in the healthcare business, a worldview that I share wholeheartedly. We are in the process of changing the lives of millions of Indians by providing them a truly world-class technology driven healthcare solution,” said Sengupta.

Lazoi is an online healthcare solution platform which fulfills the complete health requirements of patients. It also empowers doctors with easy maintenance of patient records and can organize their time in a more efficient manner through the DocPractice software.