Up until approximately two weeks ago, Vicky Pattison was only really known to viewers as the abrasive one in Geordie Shore, the abrasive one in Ex On The Beach and the abrasive host of her own show Judge Geordie.

That’s all changed since Lady Colin Wotsit dropped out of I’m A Celebrity. Lady C was easily this year’s breakout star. But, since she had to leave, Vicky is clearly going to win. If she doesn’t, we’ll eat our Newcastle United away kit.

Not so abrasive after all in the jungle, Vicky is a actually a peacemaker, breaking up fights and triumphing through bush tucker trials. Her friendship with TOWIE’s Ferne McCann has shown her to be a fiercely loyal and supportive mate to tackle eating animal bollocks with, leaving aside any Geordie/Essex rivalry.

Now she’s looking at beating off Tony Hadley and Duncan Bannatyne to follow Kerry Katona, Stacey Soloman and Carol Thatcher by becoming queen of the jungle.

The new Geordie national treasure This is the look set to haunt Cheryl Fernandez-Versini’s nightmares for the next year.

For a young woman whose principal interests are shopping and going to the gym (the only two non-alcoholic activities she enjoys), a win on I’m A Celeb could propel her further into the viewers’ hearts. She already seems to have replaced the increasingly distant Cheryl Fernandez-Versini as the nation’s Geordie Lady of choice.

“The other Geordie Shore girls usually can’t wait to get their boobs out”

But when Loaded spoke to Pattison in 2011, she was still very much a troublemaker. She laid into Made In Chelsea (“We’d take them on in an actual fight, for that matter. This is deffo war”) and revealed Loaded was her first solo photoshoot (“The other Geordie Shore girls usually can’t wait to get their boobs out, and I slink in at the end, so being by myself was incredibly intimidating. It was nice to wear outfits that were so risque.”)

So what’s it to be for Vicky after the jungle? In the short term, advertisers will be all over her. There’s likely to be a string of concessions and advertising. She already has her own show, so a move towards more mainstream TV presenting is inevitable.

I’m A Celeb has shown there’s more to her than just being a Joey Essex-style nitwit. Don’t be too surprised if she ends up being a half-decent chatshow host.

At the very least, she’s been promoted from ITV2 to Proper ITV for the foreseeable future. And she can still fight anyone who predicts otherwise.