The International Justice Mission (IJM) is a global organization that protects the poor from violence in the developing world. With a global team of more than 750 lawyers, investigators, social workers, community activists, and other professionals across 17 field offices, IJM is committed to ending modern-day slavery.

CAMPAIGN GOALS

For its #HiddenNoMore campaign, IJM wanted to conduct a Digital March to end slavery. IJM mobilized its vast network of supporters to contact their elected officials, showing their faces on behalf of those hidden in slavery, and urging them to protect 2019 foreign aid funding. Collecting video messages via tenacious digital outreach, energizing campaign videos, and inspiring live events, IJM sent all of their messages in one powerful “thunderclap” moment.

CAMPAIGN PERFORMANCE

IJM was successful in its Digital March, sending thousands of messages to lawmakers from action-takers around the country. Specifically, IJM achieved:

Thousandsofmessages sent to Congress

40%conversion rate to action-takers

27% share rate across social media

With their video content, IJM also built dedicated lawmaker pages featuring curated messages from constituents to make an even greater impact.