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Death of the Cool

'Cool depended on liberalism. In fact, it was an offshoot of it, suckling on the mother’s milk of Keynesian economics. As long as there was plenty of deficit spending to go around, we could all be cool. Life would be one long evening at Max’s Kansas City.

Of course, it’s not. In today’s pay-as-you-go world, being cool is a luxury few can afford. This accounts for the extreme discomfort we may be seeing in our media and, to a lesser extent — they still have more money — Hollywood. Our media, our journos, depend on being thought cool and, consequently and perhaps more importantly, thinking of themselves as cool. When they suspect they are not, they begin to behave like worker bees when the queen is killed. They tend to run around and act out. After a while, they seem lost. Their numbers dwindle.

This is just because cool depended on a hive mind in the first place. It was little more than fad. We are well rid of it.

And in part because cool is gone, the remaining liberals are the new reactionaries. They are the ones trapped in the past, the enemies of the future.

Not that there are so many liberals anymore, outside the media. I spotted a new Prius today in a tony L.A. neighborhood sporting a pristine “Romney in 2012″ bumper sticker. Such a thing would have been incongruous, maybe even unheard of, four years ago. But cool is dead. You’re free to do what you want.

And make no mistake about it — cool was oppressive. It told you how to be and what to be. In some ways cool was the inverse of itself. It was the enemy of freedom while pretending to be its apostle. Nowadays there is nothing more square than to be cool. So feel free to be whatever you want to be.