The soccer stud and burgeoning designer announced he'll be selling his previously announced line of Bodywear—including underwear, at the cheap 'n' chic retail chain.

"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," Victoria Beckham's better half said in a statement. "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward."

The father of four's undies will hit store shelves in early February—just in time for Valentine's Day.

But what we really want to know is, when will his (no doubt) nearly naked ads debut?!

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