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Insights

Banks Insight | Millennials

Lisa Parente

Vice President, Global Content Marketing

Kantar Millward Brown

Lisa.Parente@kantarmillwardbrown.com

Young people need

financial advice and

banking relationships

Banks need to consider the brand experience at every touch point to build strong relationships with new and existing customers – especially among millennials. Many in this age group have not yet amassed great wealth, but they have high aspirations. Millennials often say they prefer to handle their financial transactions using Facebook, Google or other tech leaders, but these brands are heavily purchase focused. Millennials also need, and are seeking investment advice to build their futures, and they should not be overlooked.