News

September 20, 2012

American Real TV announces title sponsorship of the Sept. 28 NASCAR K&N Pro Series East race at Dover International Speedway

DOVER, Del. – MAVTV, soon to be rebranded as American Real TV, has announced it will be the title sponsor of the Sept. 28, 2012 NASCAR K&N Pro Series East race at Dover International Speedway. The “American Real TV 150” is the second-to-last event of the season in the series and a pivotal race for those making a final push towards a championship.

This sponsorship is a key element in the rebranding process as MAVTV will be known as American Real TV starting in 2013. The network, which is owned by Lucas Oil Products, Inc., will continue offering content for an action-oriented family audience under its new name.

“The excitement and energy of a NASCAR weekend is the perfect atmosphere to roll out the new ‘American Real’ theme of MAVTV. And, nothing is more real American than a stock car race,” said Bob Patison, president of MAVTV American Real.

The race entitlement is another step in an already strong relationship between Dover International Speedway and Lucas Oil, as the lubricant company has been the title sponsor of the “Lucas Oil 200” NASCAR Camping World Truck Series races in the 2011 and 2012 spring race weekends at the Monster Mile.

MAVTV is first and foremost of Americans, by Americans and for Americans. It’s a network built on a legacy of speed, power, danger and endurance. It’s entertainment for real people featuring real life in all of its unapologetic blue jean and t-shirt glory. Unlike other networks that serve up much of the same old content you’ve been watching for years, MAVTV brings you plenty of never-before-seen high definition exclusives. It’s fresh, original content finely tuned to beat the typical television watching experience. Comedy, Movies, Action Sports, Adventure and More…all in fantastic HD detail. MAVTV is no ordinary television network – it’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas.

MAVTV’s parent company is Lucas Oil Products, Inc., a lubricant power-house producing more than 350 uniquely formulated oil products which it markets in 26 countries. Its television production arm, Lucas Oil Studios, maintains its own high definition facility that annually releases more than 300 hours of programming for CBS, NBC, SPEED, FUEL and MAVTV.

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Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also plays host to the Firefly Music Festival and Big Barrel Country Music Festival, both of which are produced by Red Frog Events and Goldenvoice. For more information, visit www.dovermotorsports.com.