Loic Nottet.

New artist, first album, first website.

Goal.

For the release of his first album, Sony Music France has asked us to create a website with a simple goal : put the artist universe into a dynamic website, sober but also content rich.

Answer.

We tried to perfectly put his "Million Eyes" music video aesthetics into the design of the site. We cut few sequences of this music video and use it as design elements, in order to make the user dive into the artist's universe.

What we did.

UI Design

Development

A dynamic one-page website.

We wanted this site to be straight to the point with animations and motion, to help diving into Loic Nottet’s universe.

Focused on media.

Video and Photography is very important for artists. We wanted to show them in the best way that’s possible. A photographs slideshow with fullscreen viewing was made to highlight them.

Sing along.

The website was made as a single piece of the commercial campaign of its first album “Selfocracy”. The lyrics are displayed in fullscreen so everyone can go over the website and sing along.

Optimized for mobile.

We had a big constraint : the website has to be loaded within 3 seconds on a smartphone with regular 3G connexion. We optimized each image, and deleted every excessive visuals and videos, and used the lazyload loading technic.