A cool old fruit shop sign for Bing Cherries,it's made from plastic and has red numbers on its here is a metal part at the back so it could be attached to the baskets or bins for display.
The Bing Cherries part is handwritten on cardboard.
Approximately 105mm high x 160mm wide,it is in used rough condition but an interesting thing any,you can see in the photos that the top corners are broken.