This means that Datamax-ONeil has a Minimum Advertised Price policy which restricts us (and any other AUTHORIZED Datamax-ONeil Dealer) from displaying our actual sales price to Non-Registered Users (our ACTUAL sales price is lower than the allowed Minimum Advertised Price).

You can see our discounted price by either 1) Registering as a user or 2) Contacting us directly via phone/chat/email.