The Priming Effect in Political Campaigns By Linh Nguyen The psychological effect of priming may decide our next President. With little public awareness, this psychological tool of implanting an idea via implicit visual or verbal device is used extensively in political campaigns Read More >>

The Changing Face of Politics In India There is little doubt that during the next few decades, the nature of state politics would determine the nature of national politics. There used to be a basic consensus on matters of policy and leadership. Read More >>

Yeddyurappa leaves BJP with ‘deep sadness’ Estranged Karnataka BJP strongman B.S. Yeddyurappa, who is set to resign from the primary membership of the party, on Friday became emotional as he recalled his long association with the party even as he trained his guns at the BJP leaders for hatching a “conspiracy” against him.
“The party has given everything to me. And I have sacrificed my life to build my previous party (the BJP)”, he said, fighting back tears.
Mr. Yeddyurappa said he is leaving the party “because of our own people. They don’t want me to continue in the party; that’s why I am resigning from the primary membership as also MLAship (sic)”. Read More >>

Advani quits BJP posts Senior Bharatiya Janata Party (BJP) leader L.K. Advani on Monday resigned from all posts in the party, a day after Gujarat Chief Minister Narendra Modi was appointed as the chief of the party’s election campaign committee.
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