Category: Uncategorized

August 30, 2011 – We checked out a few success stories from the Facebook Marketing Solutions page, and found Lacoste’s to be a good one! Through their campaign of Facebook ads, they had an amazing return of investment. Their strategy? Segmenting ads to two… Read More

May 10, 2011 – Express clothing for women and men now has their entire catalog on their Facebook page. You can shop around, browse all their styles and even make your purchase through Facebook. Check it out! http://www.facebook.com/express?ref=ts Link to this post!

May 21, 2010 – Today’s customer is different than in days past. They’re savvier, more aware of competition, more willingly engaged in what they like and more disengaged by what they don’t like. They consume information in a new way and determine their feelings… Read More

December 3, 2009 – U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with… Read More

November 25, 2009 – Many who are marketing on the internet still confuse the roles of a squeeze page vs. the landing page. In some circles they are regarded as one in the same but the fact is they serve two completely different roles.… Read More

November 13, 2009 – Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage… Read More

September 9, 2009 – While the recession may not be over just yet, a recent survey of marketing executives shows more optimism in the economic climate than last quarter. The survey also showed that social marketing spending will be up this year, on average,… Read More

July 30, 2009 – A word of guidance to all retailer marketers, please take time to define your goals in the social media space, be realistic and familiarize yourself with the “language and feel” of the space. The article Social Media Best Practices in… Read More

July 21, 2009 – Yahoo.com just released a fully-redesigned homepage. Search field is more prominent, the page overall is less cluttered and best of all you can stream RSS feeds. The “My Favorites” section, down left hand side that when moused over a window… Read More