Louis
Cheskin
"Cheskin's principle of sensation transference: It has
little interest in what people think about the package. What's important
is what the package makes people feel about the product."

"Public Health Advocacy Institute has initiated a project to
track and publicize the progress made by food producers and distributors
that have voluntarily agreed to improve their practices and products so
as to counteract the obesity epidemic." ascribe.org,
Oct. 29

"The
Philip Morris family of companies, including Kraft Foods
Inc., is the world's largest producer and marketer of consumer packaged goods.
Philip Morris Companies Inc. recorded 2001 underlying
operating revenues of $89.9
billion.
By 1983, Philip Morris USA had become the largest
cigarette company in the country, and it remains the
industry leader today because it continues to build on
and improve upon those attributes that got us here philipmorris.com
(Click first search result, see fifth paragraph)."

"The
orange juice you might have had for breakfast, followed by rashers and sausages;
the biscuit, or bun, you had for you elevenses; the sandwich you had for lunch:
the beef casserole, or chicken, you had for your dinner and the ice cream for
dessert, may have one thing in common. All could have come from the Kerry Groupthekingdom.ie."

"Kerry
supplies over 10,000 food, food ingredients and flavour
products to customers in more than 120 countries
worldwide. The Group has manufacturing facilities in 16
different countries and international sales offices in
20 other countries across the globe."kerrygroup.com

"The
M stands for McDonald’s, but the rounded m represents
mummy’s mammaries, acccording the design consultant
and psychologist Louis Cheskin. In the 1960's McDonald's
was prepared to abandon this logo, but Cheskin
successfully urged the company to maintain this branding
with its Freudian symbolism of a pair of nourishing
breasts
BBC."

"Americans
spend more on fast food than on movies, books, magazines, newspapers,
videos, and recorded music—

"Some
nutritionists say that it is unfair to blame just fast food firms for
surging obesity when 85% of people’s food comes from supermarkets. Such
stores promote processed foods with high levels of fat and sugar, along
with snacks such as crisps, ice cream and chocolate, because they offer
high profit margins Sunday Times
(UK), July 13."

“If a particular food
or drink is promoted to them, and a vending machine is in the school,
children will be led by that. They will think ‘the school has put that
there, therefore this cannot be bad for me’ sundayherald.com
(UK), July 20."

"Coming down the pike are going to be large
lawsuits, class action suits looking at cardiovascular
disease, premature death, diabetes, and they`re going to
turn to the food industry and lay it on their feet foodingredientsfirst.com."

"

"Companies
that manufacture and sell high-calorie, low-nutrition food to school children in
vending machines, for instance, are part of the problem. So are those that
aggressively advertise such products to small children via television
commercials. These companies can become part of the solution by changing their
ways. Without doubt their failure to do so will prompt demands for remedial
legal actions such as regulation, legislation and litigation."
ascribe.com,
Oct. 29

Page1FAST FOODS

MACDICTIVE?—"American researchers are investigating the possibility that fast foods
may be just as addictive as hard drugs. 'It
seems that the rats ingest more and more and the changes that we see in
the brain are similar to what we would see if we gave a rat morphine
or heroin New
Scientist, February (excerpts)BBCNews,
Jan. 30.

"Over half the population of the USA lives within 3 minutes drive of
a McDonald's. McDonald’s actually makes most of its money from rent,
because it owns more retail property than any other company on earth BBC's
Fast Food Factory."

Which is
most
fattening: McDonald's Big Mac, its large fries, or its 16 oz. Triple Chocolate Shake? fatcalories.com

MCDONALD'S TO REDUCE ANTIBIOTICS IN ITS BURGERS―"McDonald's
Corp. said it is directing its meat suppliers world-wide
to phase out the routine use of antibiotics in animals,
responding to concerns that they lessen the drugs'
effectiveness for humans Wall
Street Journal, June 19."

US
CHAMBER OF COMMERCE SAYS FAST FOOD NOT CAUSE OF OBESITY―"The Chamber commissioned former White House economist Todd G. Buchholz to examine reasons why Americans have gained weight over the last several decades. "Burger, Fries and Lawyers: The Beef Behind Obesity Lawsuits," acknowledges statistics that over half of American adults are overweight. But the study outlines several reasons for this phenomenon: Americans are more sedentary than in years past; snack twice as often between meals as they did two decades ago; and consume about 200 calories more each day than they did in the
1970s uschamber.com,
July 2."CENTER
FOR SCIENCE IN THE PUBLIC INTEREST CHALLENGES CHAMBER OF
COMMERCE―"To
say that fast food has nothing to do with obesity is
pretty incredible, even for the credibility-challenged
Chamber of Commerce cspinet.org,
July 3."

BABY FORMULA FATTENING?—"In two studies looking
at the effects of breast milk and formula on weight
later in life...Kids fed mainly breast milk for
the first 6 months of life were 22% less likely to be
overweight by age 14 Jnrl.
Amer. Medical Assn., May 16, 2001."
"The composition of cow's milk, the basis of most breastmilk substitutes over the centuries, is compared with that of human milk in table 2.
In cow's milk the major proteins are a-casein and , b-lactoglobulin; the ratio of casein to whey protein is 80:20; the casein micellar volume is double that of human milk, and the curd formed is
hard unu.edu"

Page
2PROCESSED
SUGAR

Teacher:
"They eat a candy bar from a machine,
get a brief sugar rush, and then their heads go down on
their desks source."

TRIGGER FOODS? STUDY FINDS SUGARY DRINKS CAUSE CHILDREN
TO EAT MORE—"Cornell
team's study of 30 children aged 6 to 12 found that on days when they drank
sweetened drinks, they took in, on average, 244 more calories a day. The
children did not eat any less food to compensate for the extra calories in the
sodas, lemonades and other drink treats, the researchers said Journal
of Pediatrics,
June, 2003."

SUGAR WITHDRAWAL
LIKE DRUG WITHDRAWAL?—"Repeated,
excessive intake of sugar created a state in which an opioid antagonist caused
behavioral and neurochemical signs of opioid withdrawal. The indices of
anxiety and DA/ACh imbalance were qualitatively similar to withdrawal from
morphine or nicotine, suggesting that the rats had become sugar-dependent Journal
of Obesity Research, June, 2002."

SUGAR LIKE
NICOTINE?—"The enhancing effect of sucrose consumption on analgesia induced by both nicotine and morphine suggests a similar mechanism underlying the interaction between sucrose and drugs of abuse like nicotine and
morphine
srnt.org."

MANY STATES TO REMOVE SCHOOL VENDING MACHINES
OR REQUIRE REMOVAL OF FAST FOODS FROM THEM―"At
least 30 states have considered legislationCNN.com,
July 14."
"The Philadelphia School District will take soft drinks out of the
district's schools in an effort to reduce obesity in children July
15." "Chips,
cookies, candy and soft drinks will now be banned from the vending machines Missouri,
July 11."
"The Seattle School Board, in Washington state, has narrowly voted to
extend a five-year drinks contract with Coca Cola - but has placed restrictions
on sales to pupils BBC,
July 21."

WORRIED ABOUT CHILDHOOD OBESITY EPIDEMIC?—"In
response to rising obesity rates around the world, Kraft
Foods Inc. said today it will initiate a new
series of steps to further strengthen the alignment of
its products and marketing practices with societal needs
Kaft
Corp.."
OR WORRIED ABOUT LAWSUITS?—"Dr. Henry Anhalt, director
of pediatric endocrinology at New York's Infants and
Children's Hospital of Brooklyn at Maimonides, said he
thinks Kraft is trying to avoid lawsuits such as those
that have hit the tobacco industry
CBSNews,
July 1."

KRAFT IS OWNED BY TOBACCO GIANT―"The
Philip Morris family of companies, including Kraft Foods
Inc., is the world's
largest producer and marketer of consumer packaged goods.
Philip Morris Companies Inc. recorded 2001 underlying
operating revenues of $89.9 billion and owns 83.9% of
the outstanding common shares of Kraft philipmorris.com."
(Click
first search result.)

NUTRITION LABELLING
URGED FOR CHAIN RESTAURANTS―"Chain
restaurants in the nation’s capital may soon have to disclose calorie and
other nutrition information if legislation announced today by District of
Columbia Councilmember Phil Mendelson (D-At Large) becomes law Cntr.
Science in the Public Interest."

MCDONALD'S
REJECTS ROLE IN CAUSING OBESITY IN CHILDREN―"McDonald's
has rejected accusations that its cooking fattens America's children,
telling a judge that a lawsuit relied on incomplete information and
outdated material to allege that children were misled by advertising icnetwork.co.uk,
June 26.

JUDGE
DISMISSES OBESITY LAWSUIT AGAINST MCDONALD'S―"One
necessary element of any potentially viable claim must be that McDonald's
products involve a danger that is not within the common knowledge of
consumers. Plaintiffs have failed to allege with any specificity that such
a danger existsabcnews.com,
January 22."

BIG
FOOD CORPS BRACING FOR LEGAL STORM—"Fast food's biggest players will receive a jolting demand from the law professor who helped bring Big Tobacco to its knees: Display warning notices about the alleged addictive nature of fatty
foods USAToday,
July 14."

LEGAL
ACTION RE FAST FOOD IN SCHOOLS NOT FAR OFF―"Lawyers
say school boards and education departments will be the
next targets of obesity lawsuits. They believe it will
be easier to win a damages case against an education
authority than a fast-food company because schools have
a greater duty of care to their pupils sundayherald.com
(UK),
July 20."

McDONALD'S
SUES CRITIC—"but
the critic says he has no intention of going back on
saying its burgers taste of rubber and its fries of
cardboard
source."

Lawyers
are gathering in Boston on Friday for the first major
conference on ways of suing the fast food industry BBCNews,
June 20.

"Scientists called 'flavorists,' wearing lab
coats, cobble together chemicals to recreate the flavor
of fresh cherries or grilled hamburgers, always keeping
'mouthfeel' in mind. Americans now spend more money on
fast food than on higher education, personal computers,
computer software, or new cars. They spend more on fast
food than on movies, books, magazines, newspapers,
videos, and recorded music—combined
Fast
Food Nation."

WHY ARE THE NUTRIENTS
MISSING?—"Imagine a Healthier World," says the Alliance
for Better Foods website. "It could be very important to
developing nations, where millions of children go blind
from lack of vitamin A, and where millions of
iron-deficient women and children suffer serious health
problems. The scientists, supported by the Rockefeller
Foundation, identified a great humanitarian need and
sought to solve it by adding the missing nutrients to a
food that hundreds of millions of poor people eat nearly
every day
source."