Four Free Skift Reports on Key Trends in Travel

Rafat Ali, Skift

- Oct 13, 2014 6:30 am

Skift Take

Four reports on key trends in the global travel industry: marketing through personalization, changing habits of younger travelers, extended stay hospitality and experiential travel. Download each one for free.

— Rafat Ali

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There are four new FREE reports from Skift that cover various aspects of the global travel industry. Download them all and dive in.

The State of Student Travel: Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment. In this report, we define the student traveler, frame their in-destination desires, and break out key changes already happening industry-wide to address the revenue that travel verticals stand to mine within the student-travel space. Brought to you by Skift, in partnership with StudentUniverse.

The Changing Business of Extended-Stay Hotels: As a niche segment, extended-stay hotels have come a long way to become a specialized product in the hotel industry. Because the demand for extended-stay hotels has increased, operators and developers are innovating and expanding their product offerings and locations in order to meet the needs of their flourishing customer base. This report examines how the leading extended-stay brands and operators are responding to consumer trends and market demands to drive profitability and guest satisfaction. Brought to you by Skift, in partnership with Homewood Suites by Hilton.

The Future of Personalized Marketing in Travel: The travel and hospitality industry is being flooded with data. We believe it’s most important to adopt an analytics-based model that harnesses the masses of digital data to better understand their customer and supply him with relevant information and services in every step of his travel experience – from search to booking, to in-cabin, in-room and beyond. In today’s digital marketing environment, companies need to know their customer and be able to, in real-time, tailor their strategies to effectively reach him. Personalized marketing through the use of Big Data can get you there. Brought to you by Skift, in partnership with Boxever.

The Rise of Experiential Travel: The world of travel is being completely upended by intense global demand for travel experiences that resonate on a deeper emotional level. Travel brands are responding by developing services that are more adventurous, more personalized, and more attuned to local culture, inspiring consumers toward a path of self discovery. This seminal report examines how top travel brands are developing their services to answer that demand, and how that’s driving the evolution of adventure/active travel and rampant interest in local cultural immersion. Brought to you by Skift, in partnership with Peak Destination Management Company.

If you want your brand to be at the cutting edge of emerging trends in travel, through thought-leadership reports such as these, talk to us. Email us at: trends@skift.com