“I was overwhelmed by the immediate response from the general public. Investment in businesses led by women is shockingly low and with research showing that female-led Fortune 500 companies outperform those led by males, now is the time for change. With these sort of stats, imagine the success and growth if investment in female-led businesses were on par with those run by men?”

Wosskow said:

“AllBright exists to unearth exceptional female talent. We invest in and support women with sound business ideas that are committed to driving change. Cat demonstrates all the qualities we are looking for and her business Piccolo, which has had has had supportive female investors since launch, is the perfect match for us.

“Breaking into the fast moving consumer goods industry is no mean feat for any brand, but Cat has managed to succeed and scale in this marketplace whilst retaining Piccolo’s strong ethical values and commitment to giving back.”