PFPR press kit analysis reveals printed releases are now extinct

03 August 2017

PFPR has completed its latest press kit report, examining how vehicle manufacturers develop and distribute content to media at major international motor shows. The findings, which focus on the 2017 Geneva Motor Show, identify a number of significant changes in the use of printed press materials and the growing popularity of live press conference broadcasts.

We have been monitoring PR activity at the major European motor shows for more than six years and in the process have identified a number of communications trends and technology growth areas that we now use to shape the service we offer to our clients.

For more details of PFPR’s analysis, or to find out how we could assist you with your future PR activities, please contact: