My Expertise

My Expertise

Area(s) of expertise:employee, customer incentive programs

Summary of expertise:Karen Renk is the executive director of the Incentive Marketing Association (www.incentivemarketing.org). IMA provides education and information services, publications, conferences, seminars, and research to businesses to halp them effectively use incentive programs to motivate employees and reward customers.
IMA is a founding member of the Incentive Performance Canter and is a leader in the Incentive Federation, the industry's government relations organization. IMA is comprised of several strategic industry groups, including IMA - Canada Council, IMA - Europe, the Global Incentive Council, the Incentive Gift Card Council, the Incentive Manufacturers and Representative Alliance, the Incentive Technology Council, and the Performance Improvement Council.