Through the years Coca-Cola provided the world with a carefree and happy life-style by slogans such as: 'Have a Coke and
a smile'.
The current military trend in fashion that goes hand in hand with a folk like look is also the dream of an ideal world
full of fun and freedom.
A hedonist approach to life, similar of the hippie way of life from the sixties and seventies. Is it there for that Coca-Cola
seems to have its roots in those fabulous years full of flowers in long hair and psychedelic wallpaper patterns?
COCA-COLA COMMUNITY stands for the sympathetic memories we all have when we look back at the colorful gatherings of these
pacific dreamers of a better world. Tough looking Army basics are modern day's canvasses for creative decorations. With their
doodle kind of logos and hazardous placed applications they look customized by human hands and fashionably anti-industrial.
The ideal garments for today's Eco-activists!
The drab looking military and jeanswear neutrals are in strong contrast with the colourful jerseys and details, similar
of the funky patterns, tracksuits and ski outfits from those fabulous seventies.