On March 27, 2014, ReachLocal, Inc. appointed Sharon Rowlands, 55, as Chief Executive Officer and a member of its Board of Directors effective April 1, 2014. A copy of the press release announcing Ms. Rowlands’ appointment is attached hereto as Exhibit 99.01.

Ms. Rowlands has more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets and enterprise customers. Prior to joining ReachLocal, Ms. Rowlands served as Chief Executive Officer of Altegrity, a global risk consulting and information services company, from 2011 to 2013. From 2008 to 2011, Ms. Rowlands was the CEO of Penton Media, a business-to-business media company, which she led through a pre-packaged bankruptcy in February 2010. From 1997 to 2008, Ms. Rowlands held a variety of executive-level positions at Thomson Financial, a provider of information and technology solutions to the financial community and a business unit of The Thomson Corporation, including President and CEO from 2005 to 2008. She is a member of the Board of Directors of Constant Contact, a publicly traded provider of online marketing tools, and previously served as a member of the Board of Directors of Automatic Data Processing, a publicly traded leader in business outsourcing solutions including HR, payroll, tax and benefits administration from 2008 to 2011. Ms. Rowlands received her Postgraduate Certificate in Education from the University of London and her Bachelor of Arts in History from the University of Newcastle, Newcastle-Upon-Tyne.

ReachLocal entered into an employment letter with Ms. Rowlands, pursuant to which she will receive an annual base salary of $500,000 per year and is eligible to receive an annual bonus of up to 120% of her base salary. During her employment, Ms. Rowlands is eligible to participate in ReachLocal’s health and welfare, retirement and other plans and programs that the company makes available to senior executives from time to time. In addition, the employment letter provides that Ms. Rowlands is entitled to be reimbursed up to (i) $50,000 for reasonable expenses incurred by Ms. Rowlands with respect to her commuting and relocation to the Los Angeles, California greater metropolitan area and (ii) $10,000 per month (and any related gross-up payment to cover associated taxes) for temporary living expenses through August 1, 2015.

On April 1, 2014, in connection with being appointed Chief Executive Officer, Ms. Rowlands was granted: (i) an option to purchase 650,000 shares of ReachLocal’s common stock pursuant to ReachLocal’s Amended and Restated 2008 Stock Incentive Plan, and (ii) an option to purchase 200,000 shares of ReachLocal’s common stock as an “employment inducement” award granted to Ms. Rowlands as a material inducement to her entering into employment with ReachLocal, pursuant to NASDAQ rules. Each option has an exercise price equal to $10.30, and vests 12.5% on October 1, 2014, 12.5% on April 1, 2015, and in equal monthly installments over the three years thereafter, subject to Ms. Rowlands’ continued employment through the applicable vesting date.

Under the employment letter, upon the occurrence of a “change in control” (as defined in ReachLocal’s Change in Control and Severance Policy) of ReachLocal, the stock option granted to Ms. Rowlands in connection with the execution of the employment letter will, immediately prior to the occurrence of the change in control, vest and become exercisable with respect to 100% of the then-remaining outstanding unvested shares. Ms. Rowlands’ employment letter also provides that she will be eligible to participate in ReachLocal’s Change in Control and Severance Policy as a Group B participant.

The foregoing description of the employment letter is qualified in its entirety by reference to the full text of the employment letter, which is attached hereto as Exhibit 10.01 and incorporated by reference herein.

ReachLocal has also entered into an indemnification agreement with Ms. Rowlands. The indemnification agreement requires ReachLocal to indemnify Ms. Rowlands to the fullest extent permitted by Delaware law.

There are no arrangements or understandings between Ms. Rowlands and any other persons pursuant to which she was selected as an officer, director, and she has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Chairman Resigns as Interim Chief Executive Officer

In connection with Ms. Rowlands’ appointment as Chief Executive Officer, David Carlick resigned as Interim Chief Executive Officer effective April 1, 2014, and resumed his role as non-executive Chairman of our Board of Directors.

Discretionary Bonuses to Certain Senior Executives

On March 27, 2014, the Board’s compensation committee approved one-time cash bonuses for certain executive officers who assumed significantly greater responsibility for managing the company while the company did not have a permanent Chief Executive Officer. The bonus payments to the named executive officers are as follows: