Signature Brands Taps EMA to Launch New Line of Breyers® Ice Cream Toppings

05.15.2013

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Signature Brands, LLC, one of the country’s leading dessert decorating and specialty baking products suppliers, has hired Eric Mower + Associates to support the launch of its new product line, Breyers Ice Cream Toppings. The Breyers name is being used under a license agreement with Unilever.

EMA will create and execute an integrated national campaign that includes digital and print advertising, public relations, social media and promotions. Breyers Ice Cream Toppings is set to launch nationwide around the unofficial start to summer—Memorial Day—in select Target, Walmart and grocery stores.

“When selecting an agency partner, we were looking for a team of people who truly understood integrated brand promotion and the shopper marketing landscape,” said Kyle Stenzel, vice president of marketing, Signature Brands. “EMA presented a robust portfolio that made us confident that they are the right agency to help us to successfully launch this exciting new line of Breyers products.”

“Signature and Breyers have created a product that consumers can truly feel good about indulging in,” said Sandy Gingerich, senior partner at EMA. “We’re excited for the opportunity to be working with our client on a creative campaign to launch a new line in the ice cream toppings category.”

Besides their indulgent taste, Breyers Toppings contain real fruit and do not have any high fructose corn syrup. The line includes eight toppings: hot fudge, chocolate and caramel sauces in squeezable, microwavable pouches; real fruit toppings including strawberry, mixed berry and cherry; and dry toppings including rainbow and chocolate sprinkles.

Mower is a digitally-integrated independent marketing, advertising and public relations agency. With 165 professionals in New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, and Syracuse, Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks — thenetworkone and IPREX — as well as the 4A’s.