Right now, small business owners are experiencing something of a strange state of mind. According to a recent survey published by the National Small Business Association, while small business owners are growing increasingly confident about America’s economy, they are not growing confident in their own businesses at quite the same rate. Still, they are far […]

While finding new customers should be a big priority for any business, it is also important to make sure you keep the customers you already have. In a recent analysis of 14 million store visits covering over 1 million customers, it was found that loyal customers can make up a fifth of company sales. Moreover, […]

Many salespeople often forget to ask one simple question: Why? To sell your customers something, you need to figure out what their motivation is. Finding out why they are in your store, why they are interested in your product, and what is important to them, is instrumental in selling more and selling better. Read the […]

In the past, media advertising plans consisted of a few simple elements like television and print ads. With the media scene having changed greatly over the last few years, reliably engage customers has become more difficult. Still, with all of the media options out there today, there are only five basic elements to focus on for customer […]

All by itself, Pinterest is empowering customers’ offline shopping. Recent data from Vision Critical shows that as many as 21 percent of Pinterest’s users have gone out and bought something in a store after pinning, re-pinning, or liking something they’ve found on the website. Vision Critical calls this “reverse showrooming”: when shoppers look at items […]

Businesses interested in using 3D printers but find themselves unable to make the sizable investment in them may be able to use them sooner than they expected. How’s that? UPS is now introducing 3D printing services in their stores. While the UPS store in San Diego will be the first to reap the benefits of […]

While businesses that don’t accept credit cards avoid the cost of credit card transactions, they are also losing out on a number of undeniable benefits. Here are just some of the benefits of accepting credit cards at your place of business: greater revenue; larger transaction amounts; and greater fraud security. When it comes to credit […]

The mobile commerce landscape is changing, with mobile payment options now driving growth. Of users surveyed recently, over 50% admitted to being familiar with mobile purchase software options, and 16% said they currently use those options for payment. Why? Reasons included cost savings and ease of use. Big winners in the study were Paypal, Google […]

More and more retailers are partnering with technology companies to bring the latest advances into their brick and mortar stores. Beauty product retailer Sephora, for instance, has teamed up with Pantone and created a kiosk that can scan your face’s color and recommend matching shades of foundation. This is just one example of the new […]

IKEA has added an augmented reality function to its 2014 catalog which will allow customers to see what products look like in their homes before they buy them. The feature is accessible through the IKEA app on smartphones and tablets. The app will launch on August 25, 2013 for the Apple App Store and Google […]

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