Essay: Established Brand Image

The third most important stakeholders of the company are its customers who would want to keep buying products and receiving services from the company. The financial analysis would be of no use in analysing the relationship of customers with the company but any decisions made by the management regarding the quality of products and services would be beneficial.

The customers would deem the company to be successful based on the quality of products and services instead of any financial ratios. It was discussed earlier that one of the strengths of the company is the established brand image in the market and as the customers would have a good perception of the company and its products they would deem it to be successful. The company tries to meet high standards of corporate social responsibility and environmental issues by implementing a self regulatory mechanism to decrease the impact on environment, abide by law and follow ethical standards. Fairfax Media has a B ranking in the Australian Corporate social responsibility index (Entrepreneur).

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