Top 15 Reasons Your Business Should Use AdWords

9:32 AM

Every gain comes along with a certain payment; it can be hard work, intelligence, power, or investm...

Every gain comes along with a certain payment; it can be hard work,
intelligence, power, or investment. The phrase applies completely to
Google AdWords, as it is a tool Google offers users to gain traffic
through clicks against payment per click. As the Google AdWords Campaign
costs money, the decision to use it may sound risky but it also comes
with assured business and traffic, and with the effective use of the
Google AdWords Campaign, this business can be driven to profit-earning
revenue.

Google AdWords offers assured, immediate traffic to Web sites against a
certain investment, and therefore using this campaign comes with a host
of advantages for Web sites and businesses. Google AdWords is the main
advertisement and major revenue source for Google. It offers a Pay Per
Click (PPC) advertising campaign that includes ad programs with local,
national, and international distribution.

Importance of Google AdWords

Google is the largest search engine on the Internet, and to use the
Internet as a profit-making source, one needs to use Google. The more
smartly you use it, the more benefits you will reap. Google AdWords
makes your marketing task a whole lot easier by bringing huge per click
traffic through the use of proper keywords. When these keywords convert
to business and sales, the traffic driven from Google AdWords is
converted to profit. Many factors contribute to Google AdWords’ success
as a method for Web sites to earn profit. Keywords are search terms or
strings of search terms that when put in the search box show results
relevant to that search. For example, a person searching for “CAT exam”
will get, say, 1000 search results in the search engine, and the user
can click on any of the items to view the results and details. However,
the top search results that come through Google AdWords have greater
chances of visits. On the other hand, Google ads appearing in relevant
Web sites, such as “e-learning materials” showing in one corner of an
educational Web site, have a greater chance of getting visitors through
them. Both these situations come along with the Google AdWords Campaign.
Thus, this campaign is of great importance in bringing relevant clicks
and visits to one’s site.

Google AdWords’ location targeting
enhances the importance of the campaign all the more. Location targeting
is one of the most important and useful components of implementing a
successful PPC campaign. This determines in which location a particular
ad campaign will be shown and thus one can customize ad displays per
location. It also disables locations where the ads need not be
displayed. These features that come along with the Google AdWords
campaign highlight its importance for e-business.

Here are Top 15 Reasons to use Google AdWords

1. To Attract Customers

90% of people search for a product or service using Google. The
results will include your competitors, so it’s important that you’re
included too.OnlineLivingBlog can help you rank above your competitors in both the natural search results (using Search Engine Optimisation)
and in the AdWords ads through professional consultation and
management. It’s advised that both AdWords and Search Engine Optimisation are used for maximum effect. This is particularly important
for new websites and small businesses.

2. Small Initial Investment

This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial
investment. You need to pay only a small amount to create an AdWords
account; thereafter you can bid on the best keywords. After creating the
Google AdWords account and releasing the content, the payment is billed
after every click. Therefore, with each click, a certain amount is
billed and if no click happens, no amount is billed. In such a case,
Google AdWords comes with assured clicks, and payment is billed only
against clicks. Thus, there is no loss if keywords generated are
perfect, and effective related measures (discussed later in the article)
are taken.

3. Defining Budget

This is another important reason why Google
AdWords is used. You can set your own budget with Google AdWords and
monitor your budget, thereby reducing any overspending. After the
account is created, the bid for any keyword is independent of choice.
Therefore, any keyword that performs well can be bid high for better
results. And a keyword that does not perform well and does not bring any
profit to the site can be removed from the campaign. Also, keywords
that bring more clicks but less conversion can be removed or bid with a
reduced amount. You can also control your budget during a crisis. At
times, when a site is down, a bid can be reduced in order to control the
defined budget. Thus, defining the budget becomes another essential
reason behind the use of Google AdWords.

4. Immediate Response

As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service.

5. Target Traffic

This is another important and very useful
aspect of Google AdWords that serves as a major reason behind the use of
the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a
defined title and description, a serious audience will end up clicking
these links and taking a further call to action. Thus, Google AdWords
serves as an effective way of bringing traffic to your online business.
This target traffic can be defined as per location and places as well.
There are options through which you can specify a definite keyword for a
specific location. This increases the rate of visits and conversion,
which improves the business of a site tremendously.

6. Instant traffic

This is one of the most important reasons why
you can still use Google AdWords. Google AdWords bring instant
gratification or traffic to one’s Web site. On-page optimization and
off-page optimization is very important for bringing traffic to one’s
online Web site. However, all measures such as link building, on-page
optimization, and so on do not come with assured traffic brought by
Google AdWords. Google AdWords showcases relevant ads in relevant sites
and also at the top of search pages, which increases the chances of
clicks and visits, which later convert to business. Google AdWords
brings instant traffic to a site, which would otherwise take a much
longer time and require greater investment. Thus, as it comes with
instant gratification against a certain investment, it becomes an
effective way of bringing immediate traffic to a Web site, which
translates into a profitable and successful business.

7. Tracking success

By
using Google AdWords, you can track your success and take effective
measures when required. You can use Get Clicky or Google Analytics to
track the reports of the Google AdWords campaign against keywords. This
allows you to decide on their future steps with regard to a certain
keyword or marketing campaign. Suppose a keyword or a campaign is
performing well; you can track its report and place it prominently with a
high bid in future to increase traffic towards a profit-making
business. On the other hand, a keyword or a campaign that fails to bring
expected traffic can be removed for future usage. Thus, you can track
success and failure in real time and decide on calls to action for
future marketing.

8. Suggested high volume keywords

Google AdWords does not just
display ads, but also suggests high-volume keywords for an ad campaign
that will convert to purchases and a profitable business. High-volume
keywords are those that are searched the most, so including them
prominently in the ads, title lines, and in the description improve the
click rates for the ads. High- volume keywords can be included keeping
in mind the competition. Also, as phrase matches for keywords work
better, such search terms can be included for the ads and the campaign
to be more relevant. This is another major reason why you can use Google
AdWords.

9. Improves hands-on experience

By using the
Google AdWords campaign, Web sites get instant traffic or gratification
and therefore soon become effective direct marketers. Users perceive
these sites as popular, and therefore are likely to click on the site
for another purchase decision without giving it a second thought. Also,
marketing through the PPC ad platform levels the playing fields for
people and their competition. It gradually increases the value of the
site and takes the business to a level of brand. Thus, the feature of
improved hands-on experience makes Google AdWords more relevant for
users aiming to generate profit from their Web sites.

10. Complete Transparency

You can see how many people have seen and clicked on your ads almost
instantly! We’ll also provide you with detailed weekly and monthly
reports. If you had an ad for ‘Belfast Dentist’, we can tell you how
much it cost you, how many visitors it brought to your site, how long
they stayed on your site and how many people booked an appointment with
you as a direct result. You’ll also be able to compare your return on
investment on the search query ”Belfast Dentist’ compared to, for
example, ‘Northern Ireland Dentist’. Unlike many other agencies, we’ll
allow you to have full access to your AdWords account so that you can
see all changes being made and maintain complete control.

11. You only Pay for Results

Google AdWords offers a “Pay Per Click” system so that you only pay
if a user clicks on your ad to visit your website. This means users will
see your ad without you actually having to pay anything.

12. No Minimum Spend Requirement

If you just want to dip your toe in the water then you can set a daily budget of as little as £1, if you like! This may only achieve very
limited results, but the point is it’s your choice. OnlineLivingBlog
can guide you to choose a suitable budget to make the best return on
investment for you. We can show you how many clicks you’re likely to get
for a certain cost.

13. Easy, Instant Cancellation

There’s no need to send a handwritten letter, or fuss over terms and
conditions. If you’d like to cancel your AdWords account you can do so
online and instantly.

14. Return On Investment

AdWords is known for it’s great return on investment since you can
pay per click and all clicks are traceable. However, achieving the ROI
you’re after does require a lot of time, analysis and skill. If you need
results fast and can’t afford to waste time or make mistakes, then our
AdWords Consultancy is the way to go.

15. Flexibility and Control

If your website experiences technical issues and you want to pause
your AdWords account until it’s back up and running – you can. If you’d
like to increase your budget one day and decrease it another day – you
can. You have complete control and flexibility to make instant changes.
We’re always there to advise you, make agreed on changes for you or you
can simply make them yourself.

These are the top 15 reasons why you can still use Google AdWords to
bring effective traffic and business to your site. All these features
accompanying Google AdWords make this campaign more effective and useful
and thus increase its use among those who maintain Web sites to bring
instant and targeted traffic to their Web sites. These features also
specify that Google AdWords, if managed efficiently, can be used as a
perfect tool for increasing Web site traffic and running a profitable
e-business.