New Market Insight: Advertising and dating apps – the perfect match

Advertising and dating may not seem the most likely pairing, but both have undergone a drastic evolution over the last few years and have found their paths cross as brands use popular apps to engage with a fun, open audience.

Delivering promotions through the most appropriate channel at the exact point when customers are most open to the message is the Holy Grail for brands. Dating apps have such a unique relationship and insight into each customer they offer engagement opportunities simply unavailable elsewhere.

This paper discusses the advantages of using these apps to deliver impactful and targeted brand advertising.

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