Sacramento, Calif. USA –17 October 2016 – Barco, the global leader in digital cinema, has created an immersive lobby solution at the Plaza Stadium 14 that changes moviegoers’ cinema experience from the moment guests enter the theater – from purchasing tickets, to ordering refreshments, to exploring upcoming movie trailers – in a bold new way. With the Barco Lobby Experience, Santa Rosa Entertainment Group (SRE Group) now has a completely turnkey, animated digital cinema signage solution to transform its lobby into a revenue-generating entertainment center that captivates, informs and engages its customers.