Most business owners think in terms of having “satisfied customers”. But, in reality, “satisfied” is not good enough…especially if you want your customers to talk about you and refer you to others. In this episode Hal and Mike discuss why you want HAPPY customers!

Buying response triggers are words, phrases, pictures, sounds and objects that generate a buying response in viewers or listeners and cause them to feel really good about purchasing your product or service. In this episode Hal and Mike will go over some of the most common…and effective…buying response triggers that YOU should be using in your marketing and advertising!

We’ve all heard the term, “building your brand”. But no one can really build a brand for you (regardless of what some advertising and marketing agencies will tell you). Your brand is something that develops over time as a result of the way you run your business and the quality of your product or service. Small businesses have neither the time nor money to spend on “brand” marketing and advertising. So they must rely on direct response marketing…which means you spend a dollar today and you want to get a profit by tomorrow.