On some level, we all choose to share our information with others. Whether it is providing our address to a vendor in order to receive a shipment of goods, or signing up for an electronic newsletter to stay abreast of a particular company’s newest offerings, we all understand there is an economy of information out there. The emergence of Big Data and Human Data, however, have catapulted to the forefront of many peoples’ minds the…

Do you know who’s influencing your customers and prospects? Beyond company marketing efforts and media articles, where are people getting information about your products and services? When it comes to identifying and engaging influencers, social media has changed everything. Bucking tradition, it makes it possible for unlikely individuals to become recognized authorities, develop a large audience and directly influence buying decisions abased on their advice and opinions. Let’s take a closer look at what makes…

This is the age of data, and to win in your market you must master all the Human Data generated by your customers and prospects, including social data. Considering the non-stop tweets, posts, comments, shares, likes, links and hashtags, it’s easy to become overwhelmed at the thought of this big, messy, unstructured stream of data. Yes, it’s complicated, but Human Data is rich with information from your customers and prospects. By applying business analytics to…

DataSift is coming to the Big Data conference near you. If you’re based in California, that is. From February 18 – 20, 2015, we will be taking residence at Strata + Hadoop World in San Jose, CA, booth #515. Strata + Hadoop World is one of the biggest, if not the biggest, Big Data conference in exhibition in North America. And no data is bigger and faster than social data and Human Data. At Strata,…

It is only natural: the idea of collecting vast amounts of data generated by humans, storing it, and running countless analytics against it is going to be a concern to privacy enthusiasts who would rather computers and services not know more them than they like. How are privacy initiatives affecting big data programs? Do Not Track First, let’s talk about do not track. Do not track bills itself as the “universal web tracking opt out,”…

In the second and final part of his blog, we explore how DataSift and Bitly together enable you to see what social content really gets clicks. There’s more to that humble Bitly link than meets the eye. But only if you know where to look. To understand what social content really gets clicks from the URL shortening service, you need a Human Data platform, such as DataSift. Bitly and DataSift integration enables you to look…

In the first of a two-part blog, we explain how the Bitly URL shortening service combined with the DataSift Human Data platform gives you unprecedented insight into the social content that’s driving engagement. Red Bull has ‘Win.gs’, while Pepsi has ‘Pep.si’. This is Bitly in action—a URL shortening service that helps organizations optimize their marketing tactics to drive engagement. What began back in 2008 as a vision to shrink links has since grown into a…

Your answer to the above question will most likely contain the word “keywords” somewhere, and as you are saying it, you realize that keywords are just about the only levers you can operate at the base level when you define datasets in today’s social data environment. Whether you use search engines, social listening tools or go straight to the source via DataSift’s platform, you will most likely — at some point — be thinking about…

Social media arrived late to the financial services party, but it’s making up for lost time. In fact, the concept of social finance, networked investing and community researching is steadily turning the investment community upside down. Array Analytics has been an early champion of this trend. The company believes that platforms which effectively employ the “wisdom of crowds” can level the playing field for the individual investor, in support of improving decisions and investment returns….

In this final blog of a three-part blog series, we discover how demographics provides laser-like insight into LuluLemon’s success, and how DataSift Demographics can create new products and value from demographic and audience insights—while respecting privacy. How does the yoga-inspired athletic apparel company LuluLemon maintain its market position, while other brands have difficulty challenging them? It was a question posed to DataSift by a financial institution customer a while back—and they asked us to investigate….