Introduction to the programme and keynoteWim Hamaekers [haystack International]room2Transformation

YES (Young ESOMAR Society) Award finalistsroom2Transformation

room2Transformation

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea. Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

Many thanks to YES partner Research Now - SSI who has sponsored registration for all of the YES Award finalists!

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Keynote speakerCEO, Wehkamp, Netherlands

Keynote

10:30 - 10:40

10:3010:40

Sponsor fast trackroom2Transformation

10:40 - 11:20

10:4011:20

Networking break

10:50 - 11:20

10:5011:20

LEVEL UP! Newcomer Networkingroom2Level Up: blue (exhibition balcony)

10:50 - 11:20

10:5011:20

LEVEL UP! Newcomer Networkingroom2Level Up: red (exhibition balcony)

Break-out session:A Human Lens On Business TransformationFrom personal branding and behavioural change, to building a team and crafting the future of corporate insight professionals

A New Generation of CraftsmanshipCrafting the future generation of client-side insight professionalsMyralda Derks [Unilever]room2Transformation

room2Transformation

NOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and expectations of the new generation of insight experts who will power our engine in the next few years. Find out what we learnt.

Zero to GreatnessHow to transform an organization from utilizing insights and analytics to craving themHolly Rozelle [Nature's Way]room2Transformation

room2Transformation

Find out how Nature’s Way went from utilizing insights and analytics to craving them, which has resulted in +5% growth vs YAGO overall, +4% for our Alive! brand, +25% for our Fortify brand, +80% for our Sambucus brand, and +15% for our Umcka brand.

Strategy & Insights Manager, Nature's Way, United States

Presentation: Industry challenge

12:05 - 12:25

12:0512:25

The Future of Market and Social Research is QualitativeDeveloping professional qualifications for Qualitative Researchers Phyllis Macfarlane [ESOMAR Foundation]; Sonia Whitehead [BBC Media Action]room2Transformation

room2Transformation

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative research, globally.

Treasurer, ESOMAR Foundation, United Kingdom

Head of Research, BBC Media Action, United Kingdom

Presentation: Industry challenge

12:25 - 12:40

12:2512:40

Discussionroom2Transformation

Break-out session:Artificial BrillianceDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Insights Manager, SONOS, United States

Founder & CEO, Success Drivers, Germany

Presentation: Case study

11:45 - 12:05

11:4512:05

How We Used a Robot to Solve a Very Human ProblemElaine Rodrigo [Danone]; Nina Rahmatallah [Kantar]room2Technovate

room2Technovate

In recent years, consumer expressions of "health" and "nutrition" have shifted dramatically, driven largely by Millenials but also the growth of small local and start-up brands. Human problems normally require human solutions. Danone has had past success uncovering insights via deep qualitative and semiotics work. However, the company felt that the explosion of information in the digital space provided an opportunity to take a different approach, and utilise data-driven insights from actual observed consumer behaviours. So, we employed the help of a robot. A robot called Eva.

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and real-time programmatic technologies are revolutionizing the ad industry with data-driven and predictive ad delivery capabilities.

On the consumer side, we've been witnessing a growing generation of cord cutters and cord nevers (people who skip Pay-TV subscription), and an increasing number of OTT offers. In this new fragmented media consumption scenario, eCGlobal Labs and Immetrica will present a state-of-the art technology called Alldience, a multiplatform audience measurement solution that combines ACR (automated content recognition) and eCGlobal’s mobile community application, transforming mobile devices into "Smart People Meters", with the capability to follow TV Viewers wherever they are, measuring media consumption anytime, on all screens, all devices, and on any platform (TV, Digital, Social Media).

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multisensory perspective in uncovering a completely new consumer experience that can generate strong emotional impact that lasts and anchors itself in consumers’ memory.

IntroductionAnne Strauss [DCMN]room2Think Tank

Research Disaster MoviesThe mistakes that lead to catastrophe...Jonathan Puleston [Lightspeed]room2Think Tank

room2Think Tank

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

LEVEL UP! How Can We Achieve Flexible Forms of Work and More Collaboration Within Organisations?Birte Welsch [Tandemploy]room2Level Up: red (exhibition balcony)

room2Level Up: red (exhibition balcony)

How can we achieve flexible forms of work and more collaboration within organizations? In this workshop, Tandemploy will introduce various use cases from medium-sized companies and groups to provide an overview of approaches that result in more flexibility, more collaboration, and better networked organizations.

Leadership used to be easy: back in the days you had a boss, and whatever he said, you had to do - simple as that!Now, though, the more we go digital, the more things are different… markets are changing rapidly, products and competitors appear and disappear continuously, and people are always on the move.In other words, instability is now a part of our daily working life.And with this increasing page of change, then, the old style of leadership cannot work anymore: new leadership styles need to step in.In this event, we will look exactly at what leadership styles we can expect to work in this context and how to start using them.

Specifically, we will look at:

1. What negative behaviours this frequency of change and transformation can trigger in people and what we can do about it.2. What leadership styles we can use to counter those negative behaviours and uplift and motivate the whole organisation.3. How we can apply those styles consistently and maintain the overall team spirit and motivation.

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Driving insight into the hearts and minds of stakeholders is Coca-Cola K&I's biggest challenge. Examining which communications create most engagement with internal audiences & providing guidelines, we will change insight communication for good.

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

IntroductionWim Hamaekers [haystack International]room2Think Tank

10 Things You Need to Know About the State of Global Market ResearchRay Poynter [The Future Place]room2Think Tank

room2Think Tank

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your knowledge of global privacy and compliance requirements (including the scary EU GDPR!) and to keep your brains firing up. A great session that's sure to get you talking, swearing, but also hopefully inspired about the new services on offer!

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Dora Heinkel (✝)

MD, BuzzBack, United Kingdom

Market Research Manager, HERE Technologies, Germany

Presentation: Industry challenge

16:20 - 16:40

16:2016:40

Cracking the Congealing Data Privacy CodeA client's perspective on the impact of privacy on the need for agility in market research within the financial services industryKudzai Guvi [Standard Bank]room2Transformation

room2Transformation

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Research & Insights Manager, Standard Bank, South Africa

Presentation: Client topic

16:50 - 17:10

16:5017:10

Discussionroom2Transformation

Break-out session:It's B.P.D. - Brilliant Product Development!Experience a fusion of different methods that have led to collaborative snacks, menu inspiration, disruptive innovation and the invention of a new type of chocolate (the first in 100 years)!

15:45 - 15:50

15:4515:50

IntroductionMaria Alvarado [Brand Leadership Group]room2Technovate

room2Technovate

Session chairSenior Partner, Brand Leadership Group, Spain

15:50 - 16:10

15:5016:10

Fortune of the CommonsPotentialising the power of the collective in researchInes Cuevas [BARCEL]; Sofia Zacarias [De La Riva Group]room2Technovate

room2Technovate

We needed to understand motivations behind the consumption of a street snack known as "Snacks-locos", which was gaining popularity in different cities in Mexico. When we transformed the consumers into researchers, we not only received the best insights from ordinary people, but also boosted their wisdom to uncover extraordinary insights about themselves.

Group Manager Consumer & Shopper Insights, BARCEL, Mexico

Sindicated Studies Manager, De La Riva Group, Mexico

Presentation: Case study

16:10 - 16:30

16:1016:30

Re-imagine InnovationsDieter Deceuninck [Danone]room2Technovate

room2Technovate

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Nonconscious tools are an important MR trend: but can the hidden depths of the mind be explored with just a swipe, tap or brain scan? No. Complex research questions require multiple tools. Learn to turn your brief into a multi-part implicit design.

Taking the Bull by Its HornsRuchira Jain [PepsiCo]room2Transformation

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand futureproofed?

Director Insights, PepsiCo, India

Presentation: Client topic

09:25 - 09:45

09:2509:45

The Small Enterprise BlueprintHow research for a Small Enterprise transformed the lives of police officers and the role of researchers!Alex Holmes [Northstar Research]; Alex Wilman [Northstar Research]room2Transformation

room2Transformation

NOMINATED FOR THE ESOMAR CONGRESS AWARD FOR BEST PAPER OVERALL

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar began fostering relationships with a variety of SE, and experienced a multitude of unexpected challenges that led us to assess and alter our working practices and approach to client relationships.

Research Director, Northstar Research, United Kingdom

Associate Director, Northstar Research, United Kingdom

Presentation: Case study

09:45 - 10:05

09:4510:05

When the Nip Becomes a BiteDecoding the threat from challenger brandsRitanbara Mundrey [Nestlé]room2Transformation

room2Transformation

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation analyses the “challenger” animal in detail, shows its true impact and suggests strategies that can work for the reigning champions!

Head Consumer & Customer Research, Nestlé, India

Presentation: Client topic

10:05 - 10:25

10:0510:25

Country BrandingThe power of the innermost and predictable asset of ColombiaLaura Gomez [ProColombia]; Pedro Fernandez [ProColombia]room2Transformation

room2Transformation

ESOMAR LATIN AMERICA 2018 BEST PRESENTATION

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

HEINEKEN will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinized version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.

Digital Tracking provides behavioral data which helps companies optimize their marketing channels, reduce costs, and increase ROI by understanding where consumers are online and uncover inefficiencies or new opportunities. Digital Tracking is ideal to help brands understand path-to-purchase, or the consumers online journey; deepen consumer profiles that can inform segmentation; and help better understand the competitive landscape.

Digital tacking provides a precise record of what a consumer is doing at any given moment, rather than a close approximation providing a clear, distinct roadmap of the route consumers take to make a purchase - helping you to understand their ever-changing buying patterns.

Drive intelligent business strategies with rich online profiles and robust market segments developed from behavioral data.

Brand awareness data that is collected through Digital Tracking helps companies understand if consumers are engaging with their brand, with competitors, or both.

We'll provide case study presentations that outline how when used alone, or in combination with other research methodologies, behavioral data with Digital Tracking provides the most robust insight available in the market today and drives intelligent business strategies.

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and communication trends. In this presentation, we will walk you through the most important consumer trends, the data those trends yield, and how that data is being actioned in market research. What's the latest on mobile, wearables, and PC use? How are consumers using email and messaging? What does today's media diet look like in terms of television, radio, and digital content consumption? Where are people going online? What types of data are people willing to share, and what worries them? What new types of data and data sets are being used? And how do you know that all of this data is representative? We will explore all of this, and wrap up with a few examples that will inspire you.

Networking break

Join this masterclass to unpack what it means to create chemistry and connection in meetings with clients. Gain practical strategies to take straight back to work, so you can connect and create chemistry.

Author & Executive Coach, Speaking & Gravitas, United Kingdom

Level Up! (networking and skills workshops)

10:50 - 11:15

10:5011:15

LEVEL UP! How to Use the Full Potential of Mindfulness At WorkWorkshopKatrin Micklitz [Institute for Mindfulness]room2Level Up: red (exhibition balcony)

room2Level Up: red (exhibition balcony)

Many companies and organizations are now offering mindfulness courses to their employees. While mindfulness has been shown to be beneficial in many aspects its full potential remains often unused. How can organizations tap into the creativity, connectivity, and insights that ‘being present’ is able to set free? There will be a talk followed by a brief exercise and exchange.

Coach and Consultant, Institute for Mindfulness, Germany

Level Up! (networking and skills workshops)

Break-out session:ESOMAR FOUNDATION | Making a Difference to Not-For-ProfitsThis session highlights and promotes how the best of research has made a significant difference to Not-For-Profits through presenting and celebrating the winners of the Making a Difference Competition 2018

Break-out session:Marketing Brilliance And Content EngagementTune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content

11:15 - 11:20

11:1511:20

IntroductionMaria Alvarado [Brand Leadership Group]room2Technovate

room2Technovate

Session chairSenior Partner, Brand Leadership Group, Spain

11:20 - 11:40

11:2011:40

A Game Changer in Understanding Toy PurchasersA tracking system to drive the toy business during the Christmas sales campaignMarc Smaluhn [Netquest]; Raul Gordo [Omnicom Media Group]room2Technovate

room2Technovate

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping campaign.

Managing Director Europe, Netquest, Germany

Custom Research Director, Omnicom Media Group, Spain

Presentation: Client topic

11:40 - 12:00

11:4012:00

Touch and GoThe activating power of the tangibleDiana Lucaci [True Impact]room2Technovate

room2Technovate

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and messaging applied consistently across each campaign’s physical and digital media formats. The results indicate that direct mail consistently outperforms digital ads, drives consumers to act and improves brand recall by 70 per cent.

Founder, True Impact, Canada

Presentation: Case study

12:00 - 12:20

12:0012:20

Permission to LaunchWhy insight and research is the missing ingredient in successful digital creative Andy Gallagher [Kantar]; Babita Earle [Zappi]room2Technovate

room2Technovate

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.

Who is influenced by influencers? We present our findings on the impact of influencers on consumers in the Beauty universe and how dm-drogerie markt will use these results to adjust its digital marketing strategy.

IntroductionTill Winkler [SKOPOS NOVA]room2Think Tank

Survey of the Future WorkshopThink out of the box and create your own Survey of the FutureAlexander Wheatley [Lightspeed]room2Think Tank

room2Think Tank

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Innovation Researcher, Lightspeed, United Kingdom

Discussion/Interactive: Industry challenge

12:50 - 14:05

12:5014:05

Lunch and WIRe Luncheon

12:50 - 14:05 Restaurant Maritim (at the main venue)Parallel lunch: WIRe Luncheon by Women in Research (WIRe)Join WIRe on September 25th, in the Restaurant Maritim (event's main venue) for an exclusive networking luncheon event + WIRe's Best Places to Work award ceremony where they will recognize the companies and organizations most committed to the well-being of women in mrx as chosen by you, the WIRe communityPlease confirm that you will attend here

Campaign Effectiveness is in decline, according to the IPA. But who is to blame? Millennials, Digital Marketers, Tradvertisers or even (gasp!) Researchers themselves? Join System1 sleuth Tom Ewing, in this interactive session, for ESOMAR’s first Murder Mystery Lunch Party in an improvised and entertaining session as we try to crack the case.

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

ESOMAR Professional Standards Committee

Presentation: Thought leadership

14:40 - 15:00

14:4015:00

The death of Polls?Henri Wallard [Ipsos]room2Transformation

room2Transformation

Opinion polls and electoral polls were subject to intense scrutiny and criticism in the wake of the 2016 experience, followed by renewed confidence in the first months of 2017. Polling firms are facing up to the current challenges and reports of the death of quantitative electoral forecasts are "greatly exaggerated".

Deputy CEO, Ipsos, France

Presentation: Thought leadership

15:00 - 15:25

15:0015:25

Discussionroom2Transformation

Break-out session:Tech-Powered InsightsDigital BRAIN-AWAKENING and tech innovations that enable and extract richer insights! From voice and touch technology, to drones and robots

Transformation Through ImmersionBringing the reality of consumers living in rapidly growing cities into GlaxoSmithKlineMark Manning [GlaxoSmithKline]; Nick Leon [Naked Eye]room2Technovate

room2Technovate

Consumer learnings from this work have been integrated into new communications in local markets, they have supported changes in concepts, and the positioning of new projects. GSK now has a much stronger future pipeline for new generation innovation.

Tell Me Who Your Friends Are, I Will Tell You Who You AreLaurent Florès [SLPV-Analytics]room2Technovate

room2Technovate

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.

IntroductionWim Hamaekers [haystack International]room2Think Tank

“Your Honor, We Have Lost our Edge”How to bring back the EDGE in marketing researchAnnelies Verhaeghe [InSites Consulting]; Katia Pallini [InSites Consulting]room2Think Tank

room2Think Tank

While the business reality shifted towards one characterised by acceleration, automation and abundance, market research seems to be holding on to the same principles and values as if nothing changed. Have we lost our edge and how can we get it back?

Head of Research Innovation & Managing Partner, InSites Consulting, Belgium

Content Impact Manager, InSites Consulting, Belgium

Interactive session

Break-out session:Sponsors With Edge

15:05 - 15:10

15:0515:10

IntroductionWim Hamaekers [haystack International]room2Think Tank

room2Think Tank

Session chairManaging Partner, haystack International, Belgium

15:10 - 15:15

15:1015:15

SPONSORED | How to Get Holistic Insights Within Hours Using Behavioural ScienceDmitry Gaiduk [CoolTool]room2Think Tank

room2Think Tank

Sponsored presentation offered by CoolTool

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience.

Neuromarketing is an excellent extension to traditional survey research. Observing consumers behavior, analyzing their attention, brain reactions and emotional response you could develop the stronger connections with your target audience.

For times, neuromarketing research was an expensive and exclusive service provided by specialized agencies. We change this, designing the automated neuromarketing platform for marketers and business owners.

CoolTool is a new generation of DIY tools to get consumer insights. It's your multi-tool to measure both conscious and nonconscious consumers insight.

CEO, CoolTool, United States

Sponsored presentation

15:15 - 15:25

15:1515:25

SPONSORED | How Can Blockchain be Used to Improve our Industry Without Destroying it?James Wilson [Greenbook MR Chain]room2Think Tank

room2Think Tank

Sponsored presentation offered by Greenbook MR Chain

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists.

Panel providers will have greater respondent history transparency, a simpler sample top-up process and a new source of revenue.

Respondents will be paid for their data into a single industry-wide digital wallet.

Research buyers will benefit from increased quality through blockchain enabled respondent validation and faster access to existing data.

Join us for a brief look at how this exciting technology may and may not be used within our industry.

YES (Young ESOMAR Society) Award winnerroom2Transformation

16:20 - 16:45

16:2016:45

THOUGHT LEADERSHIP FROM ESOMAR | How do you showcase the value of investing in insight? BV Pradeep [Unilever]; David Smith [DVL Smith]room2Transformation

room2Transformation

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights.

So, how do you showcase this success story and provide guidelines to those wanting to set up the optimum insight function?

Should we be focusing on measuring the precise payoff from insight - trying to pin down the return on investment from insight projects and working to industry benchmarks?

Or is this too restrictive - reflecting a possibly now outdated model centred upon reducing decision risk? Should we instead be focusing more on the way we use our creativity and flair to seize those golden opportunities that will drive growth?

To help throw light on these questions, ESOMAR - in its thought leadership role - commissioned a qualitative study amongst insight leaders from some of our top organisations. Join BV Pradeep and David Smith to find out more about how we should be showcasing the value of investing in consumer insights.

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

There’s a Party Brewingroom2Stone Brewing

ESOMAR Congress parties have become legendary…and this year is no exception. So get ready for another unforgettable evening!

This year we’re taking you to Stone Brewing, Berlin, for a night of good food, drinks and entertainment. Prepare for a world of fairy lights, forests and some seriously good dancing.

Dress code: wear what you want

Please wear your badge – this will give you entrance to the party.

And also, Lightspeed offers all party goers the chance to learn more about beer brewing! Enjoy a guided tour through the heart of Stone Brewing Berlin, where you’ll learn about the brewing process and craft beer culture. Tours last approximately 20 minutes and are followed by a tasting of their phenomenal beers. Thanks to

Address:Im Marienpark 23,12107 Berlin

Wednesday 26 September

Break-out session:The ESOMAR Cinema

09:00 - 12:30

09:0012:30

Brilliant Box-office Broadcastsroom2Think Tank

Break-out session:Marketing Brilliance And Content Engagement (The Story Continues)Tune in to the world of audiences and shoppers as we broadcast fresh insights on the impact and role of creativity, influencers, emotion and branded content

09:30 - 09:35

09:3009:35

IntroductionJulie Kollman [Kantar]room2Transformation

room2Transformation

Session chairChief Research Officer, Kantar, United Kingdom

09:35 - 09:55

09:3509:55

Injecting Emotion into Campaign EffectivenessHow the BBC found a way to turn the emotional impact of branded content into a campaign metricHamish McPharlin [BBC (Global News)]room2Transformation

room2Transformation

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Head of Global Planning, Diageo, United Kingdom

Presentation: Case study

10:10 - 10:20

10:1010:20

Discussionroom2Transformation

10:20 - 10:35

10:2010:35

THOUGHT LEADERSHIP FROM WIN | Exploring the New Empowered Women of the WorldUrpi Torrado [Board Member WIN]room2Transformation

room2Transformation

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting connection with this new woman.

Results of this thought leadership study conducted by WIN members across the Americas, which included qualitative and quantitative research in 11 countries, give insights into three different aspects of Women: Personal life, Family and Motherhood, & Gender Equality. The presentation will share learnings that illustrate and provide a deep understanding of modern women’s thoughts and feelings, and their needs and expectations. It will cover patterns of behaviour across the Americas, but at the same time, cultural and social specificities between countries.

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

The world’s healthiest and most financially prepared citizens - the Japanese - view old age with overwhelming anxiety. With this insight as a backdrop, and a refreshed brand, MetLife set out to #ChangeRougo, the very meaning of life after retirement in Japan.

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.

DIrector of Market Research, Microsoft, United States

Presentation: Client topic

12:25 - 12:40

12:2512:40

Discussionroom2Transformation

The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era in which devices fade away, virtual environments emerge, and super-smart AI assistants organise our lives and run our businesses. In this new world our relationship with technology will change forever. We will, both virtually and biologically, Merge together. The keynote will explore this Merge and its far-reaching implications for brands and marketing.

Farewell drinksroom2Exhibition

Malcolm Devoy

Chief Strategy Officer EMEA, PHD, United Kingdom

Malcolm Devoy is the Chief Strategy Officer for PHD EMEA and co-authored PHD's latest book, MERGE: The closing Gap Between Technology and Us(2017) following PHD's studies on the future of technological progress and the implications on consumers, brands and humanity. Malcolm previously co-authored other PHD publications on artificial intelligence and the impact on marketing (SENTIENCE, 2015); on uses of gamification for brands and businesses (GAME CHANGE, 2013); and on challenger brand thinking (OVERTHROW, 2012). Malcolm currently leads the global media communications strategy for GSK's consumer healthcare brands.

Sessions:

Piet Coelewij

Piet is a multilingual Dutch national who has an extensive international background and a proven track record of leading growth businesses in innovative and disruptive business environments.

In August 2016 Piet was appointed CEO of the Wehkamp Group, the holding company of Wehkamp.nl and Lacent Financial Services BV. Wehkamp is the leading player in the Dutch online B2C e-commerce market.

Previously, he was Vice President of Global Operations and Managing Director, Europe of US-based Sonos, a wireless HiFi equipment manufacturer. Before that Piet held senior positions at Amazon.com in the UK between 2007 and 2011 and at Phillips Consumer Electronics in China between 2004 and 2006. Piet joined Philips in 1986 and before moving to China he has held senior global product creation and development positions in Singapore, the US and Europe.

Piet is also a non-executive Director of Jumbo Supermarkten BV and of BCA marketplace Plc and Displaydata, both based in the UK.

Dirk Ploss

Sessions:

Julia Görnandt

Research Manager, SKIM, Netherlands

Interested in more work from Julia Görnandt? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Michael Björn

Head of Research, Ericsson ConsumerLab, Sweden

Michael Björn is Head of Research at Ericsson ConsumerLab. In his role he is studying global consumer trends, as well as the process of assimilation of ICT into everyday consumer life. Professionally, he is most well-known as the author of the Ericsson ConsumerLab 10 Hot Consumer Trends report that has been published annually for seven years and has gained much international media coverage, including appearances at BBC World News and CNN.

Between 2000 and 2002, Michael Björn was responsible for mobile internet applications at Ericsson in Japan. He joined Ericsson in 1997 as an analyst, after having completed his PhD in data modeling at the University of Tsukuba in Japan. Michael is also adjunct professor at the Lund University School of Economics and Management, a novelist with two works of fiction, and a journalist.

Interested in more work from Michael Björn? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Wim Hamaekers

Wim is Managing Partner at Haystack, a research agency that strongly believes our behaviour is driven by the interplay of senses, cognition, emotions and context.

He strongly believes the future of the industry has never been so existing with so many tools and new technologies available from implicit and objective measure to algorithms, AI and data science.

All having its place in the mix to help companies to be relevant for consumers.

Wim holds a Master’s in Communication Sciences and a Bachelor’s in Marketing.

Interested in more work from Wim Hamaekers? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Anne Strauss

Senior Insight Manager, DCMN, Germany

Anne Strauss started her research career in the digital start-up world in Berlin. Firstly with her time at Zalando (now the biggest online fashion platform in Europe) where she firmly established market research at the heart of the company and enabled it to evolve and empower the company’s growth. Then after 5 years it was time for her to transition from fashion to food where she moved to HelloFresh (the biggest online meal kit service) where she introduced and scaled brand research globally.

Keen on fostering and supporting new digital companies with insights to help them grow as successful as a Zalando and HelloFresh she now applies her insight expertise at DCMN as a growth partner for digital start-ups.

Interested in more work from Anne Strauss? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Elaine Rodrigo

Chief Strategy & Insights Officer, Danone, France

Elaine joined Danone as Chief Officer of the Strategy & Insights function in January 2017. She is responsible for leading Danone's continued efforts at keeping the consumer at the centre to drive sustainable growth, and achieve the company's mission to bring health through food to as many people as possible #oneplanetonehealth. A key part of her role is to lead the transformation of the S&I function to be future-ready in today's disruptive consumer-market paradigm. She is based in the Paris HQ of the company.

Over the course of her career, Elaine has led teams across various CPG companies, global and regional, developed and developing markets. She started her career in academia, and spent a number of years in research agencies before moving into CPG in 2001.

Prior to joining Danone, Elaine built teams in both Global and Regional positions in Mondelez International. Joining the company in 2007 in Kraft Asia Pacific, Elaine led the regional Consumer Insights & Strategy team across 14 countries. In 2013, she moved to a role in the Global Biscuits Leadership team, where she was responsible for insights across all markets including North America, Europe, and Developing markets with particular focus on China, Brazil and India. In her 9+ years in Mondelez, Elaine legacy lies in building high-performing teams that led the company on a path towards becoming a truly consumer-centric organisation that put consumers first. Adding the "science" to the "art of insights", Elaine and her team also drove the use of advanced analytics for better marketing investment choices, and built shopper insights capabilities in countries.

Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International (Kantar) and Synovate (Ipsos).

Elaine has a Ph.D in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. She tutored and lectured for 4 years at Monash while completing her degrees.

Elaine lives in Paris with her husband and two daughters, which is the fourth country she is living in after Singapore, Australia and UK.

Sessions:

Julie Kollman

Chief Research Officer, Kantar, United Kingdom

Julie began her career in research with a summer job as an interviewer at her cousin's fieldwork agency in Texas and has loved it ever since. She began agency-side in Analytics, but has spent the majority of her career in country, regional and global leadership roles in Consumer, Shopper and Retailer Insights at Nabisco, PepsiCo, Allied-Domecq, Kraft and SABMiller, across North America, Latin America, Europe, Middle East and Africa.

In 2017, she joined Kantar as Chief Research Officer, with the remit to leverage her client-side experience to ensure client needs are always at the heart of offer design and delivery. She believes passionately in the power of Kantar, having experienced its benefits as a client, and thus is excited about the limitless opportunities to bring the Kantar (and WPP) operating brands together to develop compelling and differentiated solutions.

Sessions:

Reed Cundiff

General Manager - Customer & Market Research, Microsoft, United States

Reed is the General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders.

Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Till Winkler

Senior Research Manager, SKOPOS NOVA, Germany

Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.

Interested in more work from Til Winkler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Adriana Rocha

Founder & CEO, eCGlobal Solutions, United States

eCGlobal Labs a leading technology company that is innovating for Media and CPG clients, many of whom are F500 companies. As a passionate entrepreneur, Adriana also co-founded eCMetrics, one of the first Consumer Insights and Digital Marketing Research Agencies in Latin America, and eCGlobalPanel Inc. one of the most successful online panel companies in the region. Adriana is a marketing-technologist with a BS in Computer Science and a Master Degree in Marketing and Communications. Speaker at international Congresses and Conferences, she is the author of several papers and articles and has been featured by LatinVision as one of the most active and prestigious entrepreneurs within the US Hispanic and Latin America Business Community.

Interested in more work from Adriana Rocha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Alex Holmes

Research Director, Northstar Research, United Kingdom

Following an initial career working as an automotive design engineer, Alex moved into research in 2010. Over the past eight years he has worked on a wide variety of projects for a number of different brands and is now a Director at Northstar UK.

Sessions:

Alexander Wheatley

Innovation Researcher, Lightspeed, United Kingdom

Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He is a member of Lightspeed's multi award winning 'QuestionArts' Innovation department. Applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis.

From respondent engagement to sentiment analytics, Alex and the Innovation department's research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty, Alex and the team make full use of the wealth of data and resources at his department's disposal to facilitate pioneering research

Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Andrew Geoghegan

Head of Global Planning, Diageo, United Kingdom

Interested in more work from Andrew Geoghegan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Andy Gallagher

Domain Lead - Media & Digital, Kantar, Germany

Andy is head of the Media and Digital domain for Kantar Germany. He runs a team that works with all the top global brands, advertising agencies, media companies, and adtech firms across the EU to help them effectively target their audiences & measure the ROI and reach of their marketing campaigns. Prior to his current position, Andy was VP, Measurement & Activation for Millward Brown based in San Francisco.

Sessions:

Annelies Verhaeghe

Head of Research Innovation & Managing Partner, InSites Consulting, Belgium

Annelies is managing partner and head of the innovation team of InSites Consulting fueling growth. She has a great expertise in consumer insight activation and ethnography. She frequently speaks at international conferences and other industry events. With her work, she won several awards like the ESOMAR young market researcher of the year 2009. In addition, Annelies leads the daily operations for InSites Consulting.

Interested in more work from Annelies Verhaeghe? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Babita Earle

Director - Global Accounts & Partners, Zappi, United States

Babita is Head of Strategic Partnerships at Zappistore. She is responsible for driving mutually successful relationships between Zappi and it's Partners, identifying those Partners and ensuring that together they bring the benefits and value of automation to the research and insight world. She also believes the Insight world is the most diverse and coolest industries to be in, something we need to be shouting more about. Babita started her career as a Statistician but has since spent 20 years in the research industry holding a diverse set of roles from managing senior commercial teams to spearheading new behavioral based digital research techniques.

Sessions:

Begonia Fafian

Begonia is Western Europe Knowledge & Insights Director for Coca-Cola Company. Currently based in London, she started her career in Knowledge & Insights with Coca-Cola in her native Spain, as a consumer insights manager for Coca-Cola Iberia. Prior to that she worked as a marketing manager for Coca-Cola Iberia. A passionate qualitative moderator, her work now includes all kinds of research. In total she has been with Coca-Cola for nearly 18 years. She started her career in marketing in brand management at Colgate Palmolive and SC Johnson.

Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Bengül Robillard

Managing Director, respondi, Germany

Bengül Robillard is the Managing Director of respondi Germany. She has worked for respondi for over 10 years, and has been at the forefront of online research. During that time she played a key role in the development of respondi in DACH.

Sessions:

Birte Welsch

Customer Happiness Manager, Tandemploy, Germany

Birte Welsch, Customer Happiness Manager at Tandemploy, a company that has been changing the way we work since 2014. The young Berlin-based company develops software for medium-sized companies and corporations, supporting knowledge transfer as well as the internal flexibilisation of structures and working models.

BV Pradeep

Pradeep graduated in mechanical engineering in Bangalore, India, after which he graduated from the Indian Institute of Management (IIMB) with four gold medals in marketing & finance, and a strong passion for market research. This is when Pradeep switched tracks and moved to the market research area, which has been his passion ever since. Pradeep joined Unilever in 1993 and has held a variety of positions, including: Head of Market Research for Hindustan Lever Ltd; Vice President – CMI for Asia; Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia and LATAM from 2009-2013.

Before joining Unilever, Pradeep was Head of MR & MIS for Titan industries in India, a market leader in watches and premium jewelry. Prior to that, he was Head of Market Research for TVS Suzuki Ltd in India, researching motorbikes, scooters and mopeds.

Pradeep is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.

Interested in more work from BV Pradeep? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Caroline Goyder

Author & Executive Coach, Speaking & Gravitas, United Kingdom

Caroline worked for over a decade at Royal Central School of Speech and Drama in London as a voice coach. She is the author of Gravitas: Communicate with Confidence, Influence and Authority (Ebury) and Star Qualities (Macmillan). Her 2014 TEDx on the Surprising Secret to Speaking with Confidence has been viewed over 5 million times. Caroline speaks regularly at Henley Business School, School of Life and London Business Forum. Clients have included news anchors and reporters, actors, CEO’s of FTSE 100 and 250 companies, a monarch and TV magicians amongst others. Her skill is to take ideas previously known only by performers, newscasters and theatre and make them immediately usable for the audience in their professional challenges.

Sessions:

Christoph Welter

Managing Director, Point Blank Research & Consultancy, Germany

With 15 years of qualitative research experience under his belt, Christoph is tirelessly seeking out fresh and exciting ways of creating immersive and sticky insight experiences. As managing director of Berlin based research and consultancy agency Point Blank, he is responsible for the agency's strategic direction, but he also remains a dedicated researcher and brand consultant in the daily business.

Interested in more work from Christoph Welter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Cristina Craciun

Global Curation Lead, Ipsos, Belgium

After spending four years as Head of Qualitative in Ipsos South-East Europe, Cristina currently serves as a Global Curation Lead, based in Ipsos Belgium. Due to her formation in Sociology and Social Semiotics and to her broad international marketing experience gathered while living and working in Romania, Germany, Spain and Belgium, Cristina is dedicated to training the qualitative teams across the Ipsos world. Her areas of expertise are motivational research, curation, workshop facilitation and insight generation. Cristina started her research career in 2005 and since then she has done market research on both agency and client side, working for major multinational companies: Synovate, Nielsen, Kraft Foods and Ipsos.

Sessions:

David Smith

Director, DVL Smith, United Kingdom

David is a former Vice President of ESOMAR. David was the founder of DVL Smith Ltd, an Insight and Skills Development Consultancy, based in London. He is also a Professor at the University of Hertfordshire Business School.

David has over 30 years experience, working around the world, on a wide range of marketing intelligence assignments. He is holder of the John Downham Award for Excellence in Market Research.

David is particularly interested in evidence based decision-making. He has written several books and papers on this subject. He is currently developing a range of online training tools to help with skills development in regard to insight generation and the communication of insights through storytelling techniques.

Interested in more work from David Smith? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Dennis Brosnan

Insights Manager, SONOS, United States

Dennis Brosnan is the Partnering Insights Manager at Sonos and drives partnership initiatives and global loyalty insights for the brand. Dennis was formerly a Consultant at Forrester Research and obtained his MBA and MS in Marketing Analytics from Bentley University.

Sessions:

Diana Lucaci

Founder, True Impact, Canada

Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term), Committee Member of the Standards Council of Canada and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact's mission is to drive business growth through brain science, having partnered with Canada Post, Nissan, General Motors, Colgate-Palmolive, Yahoo Canada, Miller Coors and many other organizations. She holds a degree in Neuroscience and Psychology from the University of Toronto.

Dirk Frank

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Dirk Huisman

Chairman, SKIM, Netherlands

Interested in more work from Dirk Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Dmitry Gaiduk

Sessions:

Dushyant Gupta

Executive Vice President, Borderless Access, India

As the Executive Vice President at Borderless Access, a company he co-founded, Dushyant oversees all aspects of the company's business growth strategy and also leads the sales, business ops and marketing functions. He has also been instrumental in its expansion from 4 to 30 markets. Currently, he is spearheading the efforts to realize Borderless Access' vision to become a global leader in the digital market research space.

Interested in more work from Dushyant Gupta? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Edlira Kasaj

Digital Women Program Director, ReDI School of Digital Integration, Germany

Edlira is Director of the ReDI Digital Women Program. Her mission is to help newcomers integrate through technology and ultimately bring more women in tech. Having been the only woman in the room for almost her entire career Edlira is an avid advocate of women’s rights and of bringing more women in tech and leadership, so WE can be part of creating our digital future. She started her career by creating small businesses and established the first ICT Innovation Center in Albania. With a computer science degree (both BSc and MSc) and an MBA Edlira has had a diverse career working across private sector, governmental bodies, international organizations and academic institutions. She has been involved in policy making, regulatory issues, innovation and entrepreneurship promotion and sector development always related to ICT and tech. She has also taught in various universities and strongly believes that educating women creates ripple effects for society.

Sessions:

Edoardo Binda Zane

Trainer & Consultant, ebz coaching, Germany

Edoardo Binda Zane, founder of ebz coaching is a Berlin-based trainer and consultant for Teambuilding and Leadership. He works at the intersection of Management Theory, Improvised Theatre Practice and Academic Sciences. In his work, he applies concepts and techniques from behavioural sciences and managements and trains them via exercises and direct experience, rather than explanations. He is based in Berlin and also works in Milan and Paris.

Sessions:

Elizabeth Morgan

SVP Marketing, Market Logic, Germany

Elizabeth P. Morgan is a co-founder of Market Logic and Senior Vice President of Marketing. She is a serial entrepreneur and passionate advocate for insight-driven marketing processes to achieve true customer centricity. Prior to Market Logic, Elizabeth was group vice president of marketing at VPI Systems, and a communications infrastructure consultant with organizations including APEC and the World Bank. In the early stages of her career, Elizabeth developed consumer brands in entertainment and communications sectors. When she isn't working, Elizabeth spends her time exploring conceptual artwork in wonderful Berlin.

Sessions:

Finn Raben

Director General, ESOMAR, Netherlands

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Frank Buckler

Founder & CEO, Success Drivers, Germany

Frank is one of world's leading experts in success driver research. He is founder and CEO of SUCCESS DRIVERS - a marketing consultancy that provides analytics-based marketing solutions, and consults with leading brands around the world such from Audi, Deutsche Bank, Facebook, Intel, L'Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. The company is well known for leveraging a self-learning, AI-based methodology to gain cause-effect insights out of data.

Interested in more work from Frank Buckler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Hamish McPharlin

Head of Insight, BBC (Global News), United Kingdom

Dr Hamish McPharlin is Head of Insight at BBC Global News. His team track the health and consumption of the BBC News brand worldwide, using the latest in analysis technologies and data visualisation techniques. In addition, his audience research programme assists in optimising advertising strategy on BBC World News and BBC.com.Prior to the BBC, Hamish was Director of Research at award-winning London-based research agency Decipher for 10 years.He has a Degree in Marketing and Media Studies, and a PhD in Communications from Murdoch University.

Sessions:

Henri Wallard

Deputy CEO, Ipsos, France

Dr Henri Wallard is Global Deputy CEO of Ipsos, based at Ipsos Headquarters in Paris. He is the Chairman of the global Ipsos service lines of Public Affairs and Social Intelligence and Analytics. He also oversees the application of Sciences at Ipsos.

He co-authored the book Loyalty Myths and is specialized in Customer Experience, Public Opinion, computer science and statistics. Dr Wallard graduated from the Ecole Polytechnique and from Mines Paris Tech in Paris and holds a PhD in statistics and computer science. He has published several scientific papers in computational statistics and also on polling methods and populism. He published in 2017 a paper entitled "Opinion polls: why they remain the reference".

Interested in more work from Henri Wallard? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Holly Rozelle

Strategy & Insights Manager, Nature's Way, United States

Interested in more work from Holly Rozelle? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Ines Cuevas

Sessions:

Ipsita Ghosh

Partner, Kantar TNS, Malaysia

Interested in more work from Ipsita Ghosh? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Jacobine Lotgering

Jacobine is a seasoned FMCG marketeer who has spent 15+ years at HEINEKEN in senior management, brand, and innovation roles. Having worked on brands like Heineken, Sol, Affligem, Wieckse and Desperados, she is particularly experienced in Innovation, Portfolio Management, Brand Positioning and Advertising. Her essence, passion and strength is "making things happen": mobilize people and organizations, manage change, create great teams, and connect people. Jacobine speaks 7 languages and has a wide variety of international experiences working and living in Mexico, France, Italy, UK, Switzerland, Japan and Aruba.

Sessions:

James Wilson

CEO, Greenbook MR Chain, Australia

James’ passion is to improve, simplify and automate everything!!!
He has over 20 years’ experience in management, design and development with technologies ranging from PCB hardware design to blockchain mining optimisation.
James has co-founded many technology start-ups including Securenet (an automated alarm monitoring and home automation platform), Sampleworx (a market research sample provider) and Stonegate (a blockchain mining optimisation platform).
James and his team are always striving to create next generation market research platforms that have a real impact on their clients and the businesses they are growing.
James has led the technology platforms at Potentiate that have won awards both in Australia and around the globe.

Jamie Rayner

Sessions:

Jayadev VK

Founder & Managing Director, Konsumer Strategiez, Singapore

Jayadev's professional career spans more than 36 years, which includes stewarding the sales, marketing and market research verticals for Unilever. He has acted as the Director of Consumer Insights for Unilever.

In December 2015, he launched a portal to manage Unilever's Gold Standard Accreditation program that ensures only the best market research talent work for the company globally. Presently, Jayadev is the Managing Director of Konsumer Strategiez Pte Ltd, a market research and marketing solutions company in Singapore, which he co-founded in 2015.

Sessions:

Jeffrey Mercer

Jeff has close to 20 years of market research experience. For the past 14 years, he has worked at Microsoft. In his current role, Jeff leads Microsoft's Corporate Research team, which is responsible for conducting research and consulting on corporate-wide initiatives (e.g., Microsoft customer satisfaction, Microsoft brand, and LTV) and Microsoft's sales strategy, as well as leading a data platform and analytics team. Before joining Microsoft, Jeff worked at Toyota in the strategic planning department. Jeff earned his Ph.D. in Social Psychology from Claremont Graduate University.

Sessions:

Jonathan Puleston

Jon Puleston is VP of Innovation of the Lightspeed Research a Kantar business, where he heads an international team specialising in research methodology innovation.

Over the past decade he and his team have conducted extensive research on research exploring new and better ways to conduct research. They have won multiple awards for their ground breaking work in the areas of research gamification and prediction science, spanning the fields of consumer, advertising, business and political research.

Interested in more work from Jon Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Joris Huisman

Managing Director, SKIM, Netherlands

Interested in more work from Joris Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Justine Lukas

Director, Kantar Millward Brown, Singapore

Justine is a director in the qualitative team at Kantar, based in the Singapore office. Having spent much of her twenty year career in the consultancy world in London, she returned to Singapore over four years ago, having lived there for several years in the 1980’s.

Having had an international childhood, she has an innate interest in different people and cultures, and what this means for brands and organisations in today’s world. Being a quallie in a regional hub such as Singapore is all about understanding different people across the region and the world, listening their stories and what brings meaning into their lives. Whether this be about expensive skincare, attitudes to motherhood, what they want from credit cards or attitudes to charity and giving, it is about getting under people’s skin to find this meaning – and how to connect the dots for business and organizational growth in an intuitive way.

Justine’s experience spans business and brand strategy, communications, exploratory consumer understanding across continents, countries and categories and ranges from sitting with people in their homes, digital blogging, creative workshopping – up to facilitating international stakeholder events.

Karin Loobuyck

Interested in more work from Karin Loobuyck? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Kathy Frankovic

Elections and Polling Consultant, United States

Kathy Frankovic is a member of the ESOMAR Professional Standards Committee. She is a former President of WAPOR (World Association for Public Opinion Research) and AAPOR (American Association for Public Opinion Research). She spent more than three decades at CBS News as the point person for the CBS News Poll and the CBS News polling collaboration with The New York Times. After the 2000 election, she was placed in charge of the network's Election Night decision team, and successfully projected election results for elections from 2002 to 2008. She retired from full-time work at CBS News in 2009, but since then has been an Election and Polling consultant for CBS News, YouGov, Harvard University, Open Society Foundations and other survey research organizations.

Frankovic chaired the committees that wrote the 2014 revision of the ESOMAR/WAPOR guide to Opinion Polls, the international course for journalists sponsored by WAPOR, ESOMAR and AAPOR, the WAPOR guide to Exit Polls and Election Forecasts.

Frankovic writes and lectures extensively on topics like the history of polling in the media, its importance in modern day journalism, survey quality, and the gender gap. A former academic, she holds a Ph.D. in political science.

Interested in more work from Kathy Frankovic? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Katia Pallini

Content Impact Manager, InSites Consulting, Belgium

Katia is part of the ForwaRD lab and marketing team at InSites Consulting, where her focus is on research innovation and content marketing. Areas of expertise are mobile, triggered-based research, implicit measurement and making market research NextGen proof. Before she joined the R&D department, Katia worked as a research consultant for a broad range of local and global clients within the FMCG/CPG sector. She is an ambitious young researcher that challenges industry standards in order to make research more in line with today's snappy reality. She has presented her work related to consumer collaboration through (survey) research at a broad range of industry congresses.

Interested in more work from Katia Pallini? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Katrin Micklitz

Coach and Consultant, Institute for Mindfulness, Germany

Katrin Micklitz is a Berlin-based coach and consultant with over 15 years of experience in global leadership development. She has specialized on mindfulness and is currently doing research on mindfulness-based programs in organizations as part of her DPhil at Oxford University. Katrin Micklitz is part of the executive board of the Institute for Mindfulness, a not-for-profit organization that develops and facilitates innovative approaches in leadership around the question of how to cultivate the balance between profit, well-being, and caring.

Sessions:

Kim Smouter-Umans

Head of Public Affairs & Professional Standards, ESOMAR, Netherlands

At ESOMAR since 2012 working as ESOMAR's Head of Public Affairs and Professional Standards, Kim leads ESOMAR's Government Affairs and advocacy programmes globally as well as guiding the modernisation of ESOMAR's Professional Standards Work. He is tirelessly working to promote and advance the interest of market, social, and opinion research in front of governments, consumer and privacy advocates, and the general public.

Kim Smouter previously worked as Director General of a European civil society network comprising over 19 associations in 21 European countries. He has also held roles representing local governments in Europe and served as the coordinator of a cross-party working group in the European Parliament.

Interested in more work from Kim Smouter-Umans? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Kudzai Guvi

Research & Insights Manager, Standard Bank, South Africa

Kudzai has more than 15 years of market research experience across an array of industries and portfolios, in addition to a rich academic background. In his current role, he is responsible for supporting and contributing to the overall advancement of strategic business decision making in Standard Bank's Marketing Divisions, by providing value added business insights, recommendations and strategic input derived from conducting and analysing high quality, appropriate and cost efficient marketing research. He works across more than 17 African countries on a myriad of research projects including brand trackers, reputation, sponsorship and events studies, and is passionate about exploring new research methodologies and practices.

He holds an MBA from De Montfort University (United Kingdom).

Sessions:

Laura Gomez

Senior Researcher, ProColombia, Colombia

Laura has a degree in International Business Management from Universidad del Rosario and a Masters in Marketing from Universidad de los Andes. Her first job experience was in India and since then, Laura has embarked on various world adventures which call out to her biggest passion in life, travel. She has learnt about other cultures including their unique customs and languages; Laura speaks Spanish, English, Portuguese, and soon will give herself the challenge of learning Chinese.

Interested in more work from Laura Gomez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Laurent Florès

Associate, SLPV-Analytics, France

Dr Laurent Flores has over 20 years of experience of marketing research in a digital environment. A serially successful entrepreneur, he is Professor of Business at Université Paris II & Inseec Business School. He is the past President of ESOMAR. A regular author, he has published over 50 scientific articles and books.

Interested in more work from Laurent Florès? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Leigh Caldwell

Director, The Irrational Agency, United Kingdom

Leigh's background as a mathematician and a developer of early Internet technology provided an unusual but useful basis for understanding human decision making when he moved into market research. As co-founder of Irrational Agency, he applied behavioural science and consumer psychology to invent new ways to measure consumer motivation. He created some of the industry's first implicit measurement tools and is at the forefront of innovating in non-conscious measurement techniques.

In 2012 he wrote The Psychology of Price, a book on using pricing strategy to create non-conscious value. He has published in IJMR on behavioural conjoint measurement, and presented twice at ESOMAR as well as at numerous industry and scientific conferences. He is currently writing a new book on cognitive economics.

Interested in more work from Leigh Caldwell? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Lucy Davison

Managing Director, Keen as Mustard Marketing, United Kingdom

Lucy Davison has over 30 years experience in B2B marketing & branding. She founded Keen as Mustard Marketing in 2006 with the vision of providing data, research and insight companies and insight clients superb marketing. Pre Mustard, Lucy worked at Research International as global marketing director for 7 years. And prior to RI, she worked as a marketing and PR consultant with several leading brand, design and marketing agencies. When not travelling she lives in London and Somerset. Her first degree was in English Literature, her second in Landscape Architecture. She is a sought after speaker on communications and marketing and has contributed to several leading publications including The Financial Times, Marketing Week and The International Journal of Brand Management.

Interested in more work from Lucy Davison? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Ludovic Depoortere

Founder & President, haystack International, Belgium

Ludovic is Chairman and Founder of Haystack, servicing the world's leading FMCG, Personal Care and Healthcare companies in product development, customer centric innovation, sensory & shopper strategy and consulting, and is also an expert in sensory and consumer science. Ludovic is a real expert in "hybrid research" mixing science based quantitative, qualitative and behavioral techniques to increase the predictability of research. Some of his specialties include: Sensory science, Food trends, Multi Sensory Experience to enhance your brand, Customer Centric Innovation, and Entrepreneurship.

Interested in more work from Ludovic Depoortere? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Luis Borges

Innovation Manager, Zalando SE, Germany

Originally from Venezuela, Luis is an Engineer who has over 8 years experience with Lean methodologies, Business and Project Management. Luis is currently an Innovation Manager at Europe’s leading online fashion platform where he devotes his time helping and coaching intrapreneurs to pitch, develop and launch innovative products/services and new business opportunities, powering up their skills in User Research, Design Sprints, and Business Case development.

Sessions:

Marc Smaluhn

Managing Director Europe, Netquest, Germany

Marc is the Managing Director for Europe at Netquest, leading the expansion of the brand. Marc has been in the business world for 25 years, and in the Market Research industry for more than 11 years. He also served as Managing Director of DoubleClick in Germany for over 5 years before it got acquired by Google.

Sessions:

Martin Kern

Martin Kern joined the Forcier team in 2014 as a researcher and project officer in Hargeisa office, Somaliland. Mr. Kern subsequently started Forcier office in the Democratic Republic of Congo in 2015, now supervising a team of twenty people in Kinshasa and Kananga. He has recently completed assessments for ICF International, UNICEF, PwC, NORC at the University of Chicago, the Belgian Development Agency, or Catholic Relief Services, and is now leading the company extension in West Africa with the opening of a new office in Mali. Mr. Kern has extensive experience in social research, and previously collaborated with the Great Lakes team at Human Rights Watch on the situation in Central Africa. He has also worked for the French embassy in Kenya, where he developed and assessed projects in the press and media sector in East Africa. Mr. Kern holds a master’s degree in International Relations and Globalization Studies from the Lyon’s Institute for Political Studies, and has been an exchange student in the Department of Politics and International Studies of the School of Oriental and African Studies.

Sessions:

Martin Oxley

MD, BuzzBack, United Kingdom

Martin has been a regular speaker at ESOMAR, MRS and other industry conferences and has won the best case study at ESOMAR congress. In 2009, he was awarded the MRS Fellowship for his outstanding contribution to the UK research industry.

He has two Generation Z kids and his favourite joke is: ‘Never trust an atom. They make up everything.’ These two things are not related.

Interested in more work from Martin Oxley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Melanie Courtright

EVP of Global Client Services, Research Now SSI, United States

Melanie serves as EVP of Global Client Services for Research Now. Since joining the company in 2011, Melanie has played an integral role in shaping a team that is passionate about research sampling, quality and world class client service.

Melanie has two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Her co-authored paper, “Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices,” was awarded Best Methodological Paper at ESOMAR Congress 2013 and Paper of the Year at ESOMAR Congress 2014. Known as an expert methodologist, she spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research including online, mobile and social.

Melanie has a Bachelor’s degree in business administration and marketing. She serves on several additional industry and quality councils and boards, including the University of Georgia's MRII, the ARF, CASRO, and MRA organizations, and is a respected writer and speaker.

Interested in more work from Melanie Courtright? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Michael Edwards

Executive Director, Dig Insights, Canada

Michael is one of the founders of Dig Insights, which he started with three co-founders in 2010. Dig Insights has grown to over 50 employees working on insights studies globally. Michael has worked on both the client side (Kraft Foods) and supplier side (Environics, Nielsen and Maritz) of the research industry for over 20 years. Michael has conducted quantitative and qualitative research on an international scale for many companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors. Michael's areas of specialization include volumetric forecasting, package design and brand positioning / innovation.

Sessions:

Michaela Charette

Director - Strategy & Insights, McDonald’s, Canada

Michaela is a seasoned executive marketer who brings over 18 years of client and agency experience in senior brand management, innovation, insights and strategic planning roles. During this time she has worked for both Canadian and International brands such as Rogers Wireless, Budweiser, Stella Artois, Beck, Corona. Joining McDonald’s in 2016, Michela now leads the Consumer & Strategic Insights team for Canada.

Sessions:

Myralda Derks

Myralda Derks leads the Consumer & Market Insight (CMI) team in for Home Care, as well as U-Futures (Human & Cultural Futures, U-Brand & Sustainability) and CMI Gym (Capability & Knowledge Management). In her role she ensures the CMI team provides actionable insight, foresight and key growth opportunities to the Home Care and wider Unilever Business.

Myralda held several positions inside and outside Unilever in Marketing, Communication Planning and Consumer & Market Insight (BB & BD). She lived and worked in Europe, North America and AMET (Africa, Middle East, Turkey). Most recently she led the CMI Team in North America.

Myralda is a solution oriented leader, who combines simplifying complex issues and a decisive attitude with a healthy dissatisfaction with status quo. She is always looking for opportunities to improve the development and impact of Consumer Insight; inside and outside Unilever CMI.

Sessions:

Nick Leon

Director, Naked Eye, United Kingdom

Nick is an ethnographer. He is the founder of Naked Eye and a pioneer of ethnographic film methods to understand human behaviour. He trained as a Human Factors designer on the MSc programme at UCL and with design company IDEO on innovative user-centred research methodologies. He has worked across different industry sectors for clients including Microsoft, Amazon, Unilever, GSK and others to improve customer experience and engagement. Projects have taken him to Townships in South Africa, clinics in Taiwan, rural villages in Tanzania to campuses of tech giants in Seattle to observe start-up culture. His ethnographic film and VR work has been shown at events including New Scientist Excel exhibition, Houses of Parliament and global medical marketing conferences.

Interested in more work from Nick Leon? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Niels Schillewaert

Managing Partner USA & Co-Founder, InSites Consulting, United States

Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Nina Rahmatallah

Sessions:

Nisha Yadav

AVP, Head of Global Brand Research, MetLife, United States

Nisha Yadav leads brand and communications research for MetLife and is part of the core team rolling out MetLife's transformed global brand, including the new brand strategy, logo, tagline and campaigns. She has over 15 years' experience in brand and advertising research and analytics. Towards this transformation, Nisha's team has designed and implements global standards, processes and programs to yield metrics for effective global brand management and campaign roll-outs. Nisha is a seasoned brand researcher and strategist and has served as an advisor to several FORTUNE 500 companies before joining MetLife. She has an MBA from the University of Rochester, New York, and holds a Bachelor of Commerce, from the University of Mumbai. Nisha lives in Manhattan with her husband and young daughter.

Paul Albert

Sessions:

Paul Twite

Managing Director, Toluna, United Kingdom

Paul is a digital technology leader who applies extensive experience and knowledge of the real-time consumer insights landscape. Since joining leading digital consumer in Toluna in 2010, Paul’s been tasked with growing Toluna’s business in EMEA and successfully increased the number and depth of client relationships in the research and technology sectors. Paul brings an abundance of digital technology experience and knowledge to his role. Before joining Toluna, Paul lead divisions at United Business Media in Hong Kong and Haymarket in London.

Interested in more work from Paul Twite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Pavi Gupta

Senior Global Director, GSI, Johnson & Johnson, United States

Pavi is a Market Insights specialist with 22 years experience (3 yrs at J&J, 15 yrs at The Coca-Cola Company, 4 yrs at Research International) across diverse markets (USA, Thailand & India) and in diverse roles (Corporate, Regional and Market). Pavi is also passionate about bring insights into the heart of decision-making to deliver business impact while building insights acumen across the organization.

Interested in more work from Pavi Gupta? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Pedro Fernandez

Vicepresident of Innovation and Intelligence, ProColombia, Colombia

Vice-president of Innovation and Intelligence in ProColombia. Prior to this position, Pedro was a consultant for the World Bank and the Interamerican Development Bank supporting statistical projects throughout LATAM.

He was also Deputy Director of the DANE, Colombia's official Statistics Agency, where he specialized in the measurement of economics and demographics. Pedro had worked in market research for companies like Nielsen, YanHaas, Ahzul and Telecom before this. He is also a professor in Marketing research at Universidad Javeriana, one of Colombia's leading Universities. Pedro has a degree in Business and a post-graduate degree in Political Marketing and Public Opinion from the Universidad Javeriana in Colombia. In addition to this, he also has a Master degree in Marketing Research from Barcelona University.

Interested in more work from Pedro Fernandez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Phyllis Macfarlane

Treasurer, ESOMAR Foundation, United Kingdom

Phyllis Macfarlane has worked in Market Research throughout her career, managing GfK's UK company, focusing personally on international and B2B research, and is always interested in the global development of the MR industry, and, perhaps more importantly, in the growth of Researchers! She has spent the last several years working on the GfK Verein's University cooperation programme, setting up post graduate degrees in Africa and Asia, and supporting interviewer training in Africa. She is now expanding that work through the ESOMAR Foundation, via education and also supporting the non-profit sector to use market research best practices more in designing and measuring their aid programmes. She believes that the Qualitative Research will become an increasingly important part of the MR Industry.

Interested in more work from Phyllis Macfarlane? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Pia Blase

Market Research Manager, HERE Technologies, Germany

Pia holds a M.Sc. in Psychology from the University of Cologne, with a focus in both business and clinical psychology.

After a couple of research stints in different areas such as women's rights, psycho-social programs, cognitive learning mechanisms in children as well as market research on various industries, Pia decided to immerse herself in everything navigation. In 2014 Pia started working for Nokia's mapping division before it became HERE Technologies in 2015.

With a true passion for qual and an expertise in quant, she started in HERE's User Research team where she ran car driver distraction studies. Today, Pia is part of HERE’s market intelligence team where her research role has widened to delivering consumer and customer insights as a Market Research Manager.

Sessions:

Raul Gordo

Custom Research Director, Omnicom Media Group, Spain

Experienced Research Director with a demonstrated history of working in the marketing and advertising industry. Raul has developed his career in some of the main international research agencies. Working at companies like GFK, Millward Brown and Ipsos has provided him with the opportunity of working for many different brands, and with a wide variety of research methodologies. Throughout the last few years in research companies, Raul has focused on advertising research, analyzing brand communication with tracking projects, and advertising pre-testing techniques. This interest in advertising and media research led him to joining Omnicom Media Group as strategic research senior manager in 2010. His mission was to strengthen the research capabilities of the company and its customers.

Sessions:

Ray Poynter

Managing Director, The Future Place, United Kingdom

Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Rebecca Lim

Head, Our Better World, Singapore

Rebecca heads up Our Better World (OBW), the digital storytelling initiative of the Singapore International Foundation that leverages the power of stories and digital media for social impact. She leads her team and a regional network of impact storytellers to tell stories of people doing good in Asia. The aim is to inspire their global online community to take action, so that the subjects of their stories (non-profits and social enterprises) get the help they need to impact more lives.

An eternal optimist, she combines her eye for opportunities with her love for people, bringing partners alongside on this journey of pursuing a shared vision of OBW pioneering digital disruption for social impact in Asia.

Rebecca’s experience spans strategic communications, integrated marketing, public relations and brand management. Her experience over the last two decades has been in the sectors of her twin passions - tourism and non-profit. After a life changing three-year stint in Mumbai, she now applies her marketing and communications skills to impact lives through digital storytelling.

Sessions:

Ritanbara Mundrey

Head Consumer & Customer Research, Nestlé, India

Ritanbara leads Consumer & Market Intelligence for Nestlé in South Asia. Together with her team, she partners with businesses at Nestlé to provide consumer and market insights for strategy, innovation and market activation. Ritanbara has over 22 years of experience in researching consumers. She believes that her academic grounding in Business Administration and History gives her an edge in decoding the science and art of consumer behaviour. Prior to Nestlé, she worked at Pepsico. The early shaping of her career took place at Nielsen and RI where she specialised in Quantitative research. She strongly believes in the value of consumer centric thinking to decision making in business and it is a theme that has run through her career.

Interested in more work from Ritanbara Mundrey? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Robert Graves

DIrector of Market Research, Microsoft, United States

As a Director of Market Research at Microsoft, Robert influences data-driven decisions from marketing to engineering. Robert brings a unique perspective in application of telemetry and traditional research techniques to solve complex questions. His expertise is often leveraged to build cross-organizational platforms like Lifetime Value and Multi-touch Attribution. Prior to Microsoft, he was a research consultant in the technology and transportation industry.

Ross Delaney

Sessions:

Ruchira Jain

Director Insights, PepsiCo, India

Ruchira has led the Insights agenda for global giants in the US and in emerging markets. As Director of Consumer Strategy & Insights for PepsiCo’s India Region, she has over 10 years of first-hand experience in building iconic brands and leveraging Insights for business success. Some of her previous breakthrough work in the area of Brand equity and Pricing as well as Insights for Innovation Succes has been presented at leading forums such as ESOMAR congress, ARF RE:Think.

Interested in more work from Ruchira Jain? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Sema Sgaier

Executive Director, Surgo Foundation, United States

For ESOMAR 2018- (mid) Dr. Sema Sgaier is co-founder and executive director of Surgo Foundation, a privately funded action tank obsessed with thinking about all people as customers and focused on bringing the latest innovations around behavior, tech, and data to global development. Previously at the Bill & Melinda Gates Foundation, she led several large-scale health programs and introduction of innovations in India and Africa. She is faculty at the Harvard T.H. Chan School of Public Health and an Affiliate Assistant Professor, Global Health at the University of Washington. She was selected as a Rising Talent by the Women’s Forum for the Economy and Society. She is on the board of the Bill & Melinda Gates Foundation Alumni network.

Interested in more work from Sema Sgaier? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Shaun Fitzgibbon

Sessions:

Sofia Zacarias

Sindicated Studies Manager, De La Riva Group, Mexico

As a social anthropologist she is incredibly passionate about culture, especially urban culture and everything it implies, from food, to dogs, to social media to streaming, always trying to find the whys. Having always worked on the agency side, she believes that freedom of thought is everything when you need brighter insights and solutions for the clients. She enjoys family time, shopping on-line, good coffee and road trips through Mexico.

Sessions:

Sonia Whitehead

Head of Research, BBC Media Action, United Kingdom

Sonia Whitehead is the Head of Research at BBC Media Action, the international charity of the BBC that uses media to inform, connect and empower people around the world. She has worked there for 11 years and has specialised in conducting media research to develop content, and evaluate its impact. This work has ranged from understanding people's perceptions of climate change across Asia and exploring gender related issues with people living in conflict in Syria, Afghanistan, Darfur and Somalia. Before that, Sonia worked in market research both in the UK and India. BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights.

Interested in more work from Sonia Whitehead? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Takeshi Oshima

Sessions:

Thomas Gruber

Director Market Research, dm drogerie-markt, Germany

Thomas Gruber is head of Market Research at dm-drogerie Markt since 2002. He contributes to improving MR standards by supporting multiple industry associations, especially the BVM (Berufsverband Deutscher Markt- und Sozialforscher).

Tom Ewing

Sessions:

Urpi Torrado

General Manager, Datum International, Peru

Interested in more work from Urpi Torrado? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Vanessa Oshima

VP Marketing Division, Starbucks, Japan

Interested in more work from Vanessa Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Vittorio Raimondi

Managing Director, Foresight Associates, United States

Founder and Managing Director of Foresight Associates, a management consulting firm based in the USA and conducting work for some of the most recognized FMCG brands, globally. Passionate about understanding market structures and scenario modelling to shape - not forecast - the future, and deliver winning brand growth strategies. Has done this in several industries, including Food & Beverage, Pharmaceuticals, Healthcare, Financial Services and FMCG.

Interested in more work from Vittorio Raimondi? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Will Goodhand

Will Goodhand is Commercial Director at System1 PLC, leading the group’s award-winning approaches to emotion-first comms testing for long & short-term profitability.

Will previously held senior roles in Brand & Communications in other agencies, notably leading a multi-disciplinary team to victory in The Drum magazine's Marketing Can Change the World Award for Best Digital Strategy & Campaign, for SURF Survivors Fund, the Rwandan genocide survivors' charity. Will’s recent stints have also taken in digital and social media analytics.

Before market research, Will worked as interview trainer and mentor to university and job applicants. He understands the challenges of identifying and projecting the resonant aspects of your own personality through his own 150+ gigs as a stand-up comedian.

Wim is Managing Partner at Haystack, a research agency that strongly believes our behaviour is driven by the interplay of senses, cognition, emotions and context.

He strongly believes the future of the industry has never been so existing with so many tools and new technologies available from implicit and objective measure to algorithms, AI and data science.

All having its place in the mix to help companies to be relevant for consumers.

Wim holds a Master’s in Communication Sciences and a Bachelor’s in Marketing.

Interested in more work from Wim Hamaekers? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Reed is the General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders.

Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Julie began her career in research with a summer job as an interviewer at her cousin's fieldwork agency in Texas and has loved it ever since. She began agency-side in Analytics, but has spent the majority of her career in country, regional and global leadership roles in Consumer, Shopper and Retailer Insights at Nabisco, PepsiCo, Allied-Domecq, Kraft and SABMiller, across North America, Latin America, Europe, Middle East and Africa.

In 2017, she joined Kantar as Chief Research Officer, with the remit to leverage her client-side experience to ensure client needs are always at the heart of offer design and delivery. She believes passionately in the power of Kantar, having experienced its benefits as a client, and thus is excited about the limitless opportunities to bring the Kantar (and WPP) operating brands together to develop compelling and differentiated solutions.

Elaine joined Danone as Chief Officer of the Strategy & Insights function in January 2017. She is responsible for leading Danone's continued efforts at keeping the consumer at the centre to drive sustainable growth, and achieve the company's mission to bring health through food to as many people as possible #oneplanetonehealth. A key part of her role is to lead the transformation of the S&I function to be future-ready in today's disruptive consumer-market paradigm. She is based in the Paris HQ of the company.

Over the course of her career, Elaine has led teams across various CPG companies, global and regional, developed and developing markets. She started her career in academia, and spent a number of years in research agencies before moving into CPG in 2001.

Prior to joining Danone, Elaine built teams in both Global and Regional positions in Mondelez International. Joining the company in 2007 in Kraft Asia Pacific, Elaine led the regional Consumer Insights & Strategy team across 14 countries. In 2013, she moved to a role in the Global Biscuits Leadership team, where she was responsible for insights across all markets including North America, Europe, and Developing markets with particular focus on China, Brazil and India. In her 9+ years in Mondelez, Elaine legacy lies in building high-performing teams that led the company on a path towards becoming a truly consumer-centric organisation that put consumers first. Adding the "science" to the "art of insights", Elaine and her team also drove the use of advanced analytics for better marketing investment choices, and built shopper insights capabilities in countries.

Prior to joining Kraft Foods, Elaine was in Reckitt Benckiser, where she spent 7 years in a variety of roles in the Market Research function spanning a Global Category MR Director position in the UK HQ, as well as a Developing Markets Market Research Director in Singapore. Prior to this, Elaine spent some years in research agencies Research International (Kantar) and Synovate (Ipsos).

Elaine has a Ph.D in Marketing, and Bachelor of Business (Honours) (Marketing) from Monash University, Melbourne, Australia. She tutored and lectured for 4 years at Monash while completing her degrees.

Elaine lives in Paris with her husband and two daughters, which is the fourth country she is living in after Singapore, Australia and UK.

Anne Strauss started her research career in the digital start-up world in Berlin. Firstly with her time at Zalando (now the biggest online fashion platform in Europe) where she firmly established market research at the heart of the company and enabled it to evolve and empower the company’s growth. Then after 5 years it was time for her to transition from fashion to food where she moved to HelloFresh (the biggest online meal kit service) where she introduced and scaled brand research globally.

Keen on fostering and supporting new digital companies with insights to help them grow as successful as a Zalando and HelloFresh she now applies her insight expertise at DCMN as a growth partner for digital start-ups.

Interested in more work from Anne Strauss? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.

Interested in more work from Til Winkler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.

As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.

Confirmit enables organisations to develop and implement Voice of the Customer, Employee Engagement and Market Research programmes that deliver insight and drive business change. Confirmit's clients create multi-channel, multi-lingual feedback and research programmes that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment.

Confirmit has a solid foundation of over 20 years' experience in listening to your requirements and developing software for all sizes of Market Research organisations. As a result, we understand your business and offer solutions that allow you to deliver high quality, fast, and cost-effective Market Research results.

Bilendi helps market researchers to collect data and reach even the most challenging targets. We combine innovative technologies with proprietary panels to deliver data for your project.

Bilendi is one of Europe's major market research service providers with 2.2 million active panellists in 12 European countries - France, Germany, United Kingdom, Italy, Spain, Belgium, Austria, Switzerland, Denmark, Sweden, Finland and Norway.

We offer an extensive range of additional services including full service data collection, community builds and ad effectiveness tracking.

Dalia runs a programmatic sampling platform that automates the collection of survey data and distributes surveys to users in native content environments in real-time across mobile, desktop, and tablet devices. Dalia recruits fresh survey respondents daily from a network of 40K mobile apps and websites, tapping into their active user base while utilizing attribution algorithms to deliver surveys to the right target audience, at the right time.

Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi’s platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It’s also fast, delivering real-time results, beautifully visualised, within as few as six hours.

We are Digital market research experts providing access to experiences and life moments of engaged consumers, driven by Technology & Community Analytics, to its global clientele with innovative products & solutions such as, Panel Solutions, SmartSight, HealthSight, and TAPP.

C&C Market Research, with 46 offices across the US is the complete answer to all of your data collection needs. Our highly trained data collection specialists and field locations, coupled with our state of the art programming and data transmission capabilities, will ensure your next project is a success.

LivingLens is the world's leading video and digital media capture and analytics platform that is transforming customer insight. LivingLens is making the use of video easy and cost effective, enabling global brands and agencies to tell consumer stories faster than ever before.

SKIM people are research heavyweights specialized in customer decision behavior. Bridging the rational and emotional, we partner with leading companies to understand and influence the customer journey across all channels. We convert tough business questions into easy-to-grasp reporting and actionable answers.

Global full service research agency using curiosity, expertise and leading edge approaches such as VR and other digital techniques to set and capture context of consumers and decisions. We help you understand the whole consumer decision making process from insight to action for innovation, product, pack and shopper objectives.

Voxpopme is the world's #1 video insight platform with an impressive global client list of brands and agencies. We help businesses see the people behind the data to drive real customer-centric decision making.Our unique technology enables fast and easy end-to-end video research through solutions that revolutionise the process of capturing, analysing and sharing video content. As a result, every data point you rely on to make decisions can be backed up by real human stories.

As one of the largest research agencies worldwide, we provide powerful insights on how to unlock the moments that will help you flourish. We are part of Kantar, one of the world’s leading data, insight and consultancy companies.

Bazis Group provides full-service marketing research support across Russia and internationally. Bazis Group offers expertise in multi-country project management all over the world. All our team members of highly skilled research professionals are fluent in English and Russian. Bazis Group is the preferred research supplier for many international organizations in B2B sector and beyond. Our strong focus is on healthcare research, studies in agricultural and industrial segments, but we also conduct work for many international research companies who need field support in consumer research across Russia.

marktforschung.de is the leading online platform for market research in the German-speaking Internet. With its wide range of information, the portal is aimed at market research institutes, field service providers, panel operators and publishers of studies, market data as well as market analyzes as well as their customers from industry, trade and service industries. marktforschung.de offers cutting-edge industry news, background reports (theme dossiers, interviews, columns, etc.), comprehensive directories with providers of market research services (full-service, test studios, omnibus surveys, software solutions, tools and panels), a large job market and numerous services from tenders to a study shop to further education opportunities via webinars.

Quirk's looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk's is written for -- and read by – a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk's also produces webinars, events, e-newsletters, iPad, Android and Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive industry Web site.

Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.