Synopsis

The tools nonprofits need to measure the impact of their socialmedia

Having a social media measurement plan and approach can nolonger be an after-thought. It is a requirement of success. Asnonprofits refine their social media practice, their boards areexpecting reports showing results. As funders provide dollars tosupport programs that include social media, they too want to seeresults. This book offers the tools and strategies needed fornonprofits that need reliable and measurable data from their socialmedia efforts. Using these tools will not only improve anonprofit?s decision making process but will produce results-drivenmetrics for staff and stakeholders.

A hands-on resource for nonprofit professionals who must beable to accurately measure the results of their social mediaventures