Download e-book for iPad: Be Unique or Be Ignored: The CEO's Guide to Branding by Marc H. Rudov

Download e-book for iPad: Be Unique or Be Ignored: The CEO's Guide to Branding by Marc H. Rudov

By Marc H. Rudov

Branding is finally the CEO's accountability and number 1 precedence. the emblem dictates a company's charges of revenues, capital, and media. The aim of branding is to be specific, to stick out from the white-noise of me-too festival. such a lot CEOs permit their businesses to repeat or resemble their opponents. If humans do not "get" your company's model -- its worth proposition -- inside 15 seconds, they will withstand procuring from, making an investment in, and writing approximately your organization. Or, they're going to forget about your organization altogether. therefore, the identify of this consultant: Be certain or Be Ignored.

Ten “eye starting” chapters that may redefine the way you examine your small business and lead your workforce! no matter if you're a professional retail veteran, winning entrepreneur or an “up and coming” govt, “Think Excellence” will convey “multi unit” retail shop administration to lifestyles because it brings to mild twenty “Think Excellence assistance” to help you develop, advance and keep your revenues crew.