For 22 years, I have been swimming one mile a day at the Monterey Sports Center. I swim nonstop by doing kick-turns. It is a time of prayer and meditation and has paid off in exceptional health, peace of mind and a mental clarity that has allowed me to build a successful career … and life. Today marks 6,500 miles!

– March 1, 2020

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“”I have been working with Christine Gustafson for 13 years now and she has saved my life! There were so many marketing projects which I wanted to get off the ground but did not know where to start. Christine adeptly and painlessly helped me to define my goals for the Inn. I quickly realized how little time I had been spending on marketing and how much I needed her expertise. She quickly went to work optimizing what marketing I had done and the difference was immediate! What I thought was going to be a mediocre year has turned into one of my best. It can be hard to have a working relationship where you are on opposite coasts but Christine makes it easy! She is enthusiastic and always interested in my life and my business; always responsive to my needs when I know she has tons of other projects going on at the same time. I feel like I am her only client. I look forward to continuing to work with her. We still have a lot of projects to tackle!”

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Welcome to InnLight Marketing - a service established in the summer of 1998, dedicated to helping small business owners maximize their company's potential and optimize their overall profitability. I specialize in bed and breakfasts, boutique hotels, vacation rentals, restaurants and a host of other owner-operated businesses.

It is my passion to work with entrepreneurs - individuals who are noted for having an independent energetic spirit; who express a readiness and courage to undertake or experiment; who organize, manage and assume the risks of building a business from the germ of a creative idea. Or as Kilby noted, "Entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services ... a person with a high need for achievement."