Full-Service Buying Office for the Promotional Products Industry

On-pack Gift Promo – Free Face Towel by Unilever

Today we are going to talk about the on-pack gift promo that Unilever is carrying out in China.

The British-Dutch company Unilever is currently promoting its deodorant brand Rexona through the formula: a free towel with the purchase of one deodorant.

On-pack Gift Promo – Free Face Towel by Unilever

On the left side of the shelf you can see some deodorants from the same brand, while on the right you find our on-pack gift promo. It consists in a blue box with transparent window displaying the promo of a free face towel and a Rexona deodorant.

On-pack promotions are very good strategies to avoid shelves’ typical saturation and to provoke the attention of people passing by. Keep reading if you would like to find out how to get the best from this kind of on-pack gift promo.

Why is such an on-pack gift promo effective?

High utility value: It is normal to be attracted to products that also can be useful. This free face towel is an item that anyone need anyway. The best combination for an on-pack gift promo is to offer related products. If you could offer a gift which is the complimentary of the product you are selling, the value of the promo will be enhanced.

Impulse purchase: an on-pack promo makes use of the pester effect. Because it looks like a gift with purchase, the customer feels like buying two at the price of one. The deodorants on the left cost less, but the on-pack gift promo allows you to get a free towel, the client will be tempted.

Higher revenues: With the factors described above , the customer is more likely to buy impulsively and hence, higher sales. Also, a gift such as a towel, requires low investment for advantages that will be visible during the campaign but also in the long term, helping raising your profit.