Update (4th Oct, 14:00 BST): Okay folks, it's time! You can now tune in to the Pokémon Sword and Shield livestream. We're not entirely sure what to expect, but the premise has us very intrigued indeed.

Original Article (27th Sep, 14:45 BST): Potentially giving everyone a masterclass in video game marketing - unless it turns out to be far less interesting than we think - The Pokémon Company has revealed that a 24-hour livestream will soon be taking place. And it's all a bit spooky.

A livestream has already been shared to YouTube ahead of time (it'll be going live at 6:00 a.m. PDT on 4th October) and is expected to show 'live' footage of Glimwood Tangle, a strange forest area in Pokémon Sword and Shield's Galar region. Fans can expect to see a variety of Pokémon throughout the livestream, presumably just going about their business in the forest, although further details haven't been shared.

The Pokémon Company has shared a message from Sonia, a Pokémon researcher who you'll meet in Pokémon Sword and Shield:

My name’s Sonia, and I’m a Pokémon researcher. Here in Galar, I’m always helping out with research for my gran—Professor Magnolia, that is!

I’m sending this message because I could really use your help with some research I’m doing.

Next week, a camera will be set up in a strange forest here in Galar known as Glimwood Tangle, and the camera will begin broadcasting live footage.

The broadcast will last for 24 hours! If you could take a gander when you have time, that’d be just great. Thanks in advance!

You might remember that a mysterious looking forest was shown for a brief second in the games' initial reveal trailer. We're guessing that this could be that very forest.

We'll find out for sure on 4th October, but it'll be interesting to see what comes of this. Will we see new Pokémon? Will we be able to stay awake for a whole 24 hours? Either way, this sure is an interesting way to show off new game content.