TRUE Fitness

Frank Trulaske, founder and CEO of TRUE, has had the same simple philosophy about delivering superior products, service and support for more than 30 years. Today, TRUE® is the global leader in premium cardio equipment for the commercial and residential markets. Our goal is to be the leader in technology, innovation, performance, safety and style.

TRUE has received many awards for its commercial and retail products over the years and remains the benchmark for the industry. Fitness facilities and consumers invest in TRUE products for their durable commercial platforms used in all of its cardio products—commercial, light commercial and residential alike. The proud manufacturing traditions of quality and the culture of innovation at TRUE have given rise to a full line of truly extraordinary treadmills, indoor cycles and elliptical cross-trainers. As a result, people all over the world are benefiting from the TRUE experience.

Innovation across the full product line has made TRUE successful and is a trademark of the TRUE heritage. TRUE's patented Heart Rate Control® technology is just one of the remarkable ways we deliver simple and superior performance that every user can enjoy and, most importantly, use to achieve personal health and fitness goals.

TRUE strives to perfect biomechanically correct and orthopedically comfortable, functional products. Whether it is the mesh seat in the recumbent bike, the Soft Step® in the elliptical cross-trainers or the Soft System® in our treadmills, we deliver the best. At the heart of our success is the relentless and systematic life testing of both our products and their components.

We have dedicated employees who understand that our philosophy is to deliver the best products in the world. Our goal is not to sell the most cardio products in the world but to deliver the world’s best premium equipment for our customers’ health and fitness solutions.