A new decentralized e-commerce platform aims to allow online shoppers and e-commerce stores to combine purchasing power and micro-distribution to access bulk pricing and discounts.Buying.com says that they have multiple solutions to the many issues faced by customers, describing themselves as ‘e-commerce reinvented’.

Describing the benefits for users involved with buying.com, the company says manufacturers can enjoy faster distribution and access to consumer markets, as well as increased global reach; online retailers can price their items as low as possible and buy directly from manufacturers and wholesalers, and consumers will also enjoy low prices and access to a greater number of products.

The company says, Buying.com customers can also be assured of their transactions being secure, as the platform combines the best of blockchain to offer a digital ledger that “offers fraud-proof solutions and auto-verifies transactions for a tamper-proof, secure, immutable audit trail.”

The platform will run using built-in tokens called BUY. These tokens operate an incentive scheme for Node operators to help scale up the network’s progress. BUY tokens can be used to complete transactions on the site, and can also be earned by recommending buying.com to others.

The ICO pre-sale has started on Oct. 1 2018, with BUY tokens released for purchase at $0.07. A further pre-sale and two crowd sales will follow (total token sum value = $50,500,000).

By Q4 of 2018 the team plans to have fully launched the BUY tokens and blockchain enhancements on their website, as well as unveiling the Buying.com DApp. The launch of the Mobile Direct Product App enabling consumers to carry out group purchases is scheduled for the Q2 2018. The team also plans to further develop Prime Protocol features by the end of the year.

The website states, the team behind Buying.com boast a vast range of diverse experience. CEO Raghu Bala worked at Yahoo and Wharton MBA, and CSO Joshua Jahani is formerly of Deloitte, Jean Gabriel founder, Marcel Van Eeden from Deloitte, Bill McIntosh as the CMO is from Harvard and formerly at AOL.

Buying.com is associated with brands such as Nescafe, HP, Sony, and Panasonic, with their partnerships with companies such as Dropshipper.com and Snapforce, according to the website. In August 2018, they presented their work to attendees of the BlockShow conference in Las Vegas.

Joe Riviello

Buying.com -Chief Operating Officer- As a technology development and marketing expert, Joe creates engaging, conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Joe is the founder of Zen Design Firm, LLC, a 10 year old web development and marketing company designated by e-commerce giant, WooCommerce, as one of just a handful of experts in development on the WooCommerce framework. Joe also serves on the Board of Directors for the Northeastern Economic Development Company and has advised multiple Fortune 500 companies on strategic growth initiatives with a specialization in digital marketing channels.