Why are people so excited about blockchain applications? Because they think blockchain technology has vast, untapped potential. It’s one of those discoveries – like electricity or oil – that’s supposed to change the world. Why? Because the...

Personalization. The Holy Grail of the Internet. Gone are the days when anonymous shoppers browsed generic stock for an elusive item. Today, anyone can serve customers unlimited, personalized offers tailored to their interests. All you need is data, right? Not quite....

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