Hi! I’m Roland, a founder of tech startups, contributor of the W3C immersive web working group, passionately shaping the “Metaverse” and the future of virtual reality for WebXR (WebVR 2.0), specializing in UI/UX design and front-end development. My app development work has been featured by Apple (twice!) and Mozilla, and I’ve tackled projects for the NFL, Rolex, Vonage, Adobe, Siemens, BenQ, Scholastic, Zynga, and Stella Artois, among many others.

As a passionate traveler and art fan, I authored a book (written in German) about walking in the region of Lazio and Abruzzo, Italy in the footsteps of the German Romantic painters.

From branding and animation to app development, user experience, and information architecture, I do it all and love it all. My work is characterized by semantic development with web standards; cross-platform, cross-browser, cross-device compatibility; and progressive enhancement. For two summers running, through an arrangement with Samsung, I taught mobile app development to hundreds of students in ten U.S. states.

I’m the CXO (Product) and cofounder at Virtuleap, founding designer and design director at studio.zeldman and creator of GRAVR — A globally recognized avatar for VR on the web; previously, I co-founded the consulting agency and dev shop ByteDept., designing projects for some of the world’s most respected brands in a variety of verticals including entertainment, consumer goods, education, digital and print publishing, and market research.