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Apple iPhone leader

U.S. Apple Inc., expanded its presence on the back of its strategy of focusing on high-end models. Apple sold $156 billion worth of smartphones in 2018, taking up 40.4 percent of the market. The figure marks a slight increase from 39.8 percent posted in 2017.

Other Chinese tech giants, which have been gradually narrowing their gap with traditional players on the back of their massive domestic market and price-competitive devices, also expanded their market shares on-year in 2018.

Huawei took up 12 percent of the global smartphone market last year at $46.2 billion, jumping from 7.7 percent posted in 2017.