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Tapping Into a New Generation

Robert Iger of Disney talks about how environmentally aware consumers offer plenty of challenges—and opportunities

Updated March 8, 2010 12:01 a.m. ET

If any company seems well-positioned to both influence and profit from a generation of environmentally aware youth, it's Walt Disney Co. And Robert Iger, president and chief executive of Disney, insists the company is doing just that.

Mr. Iger sat down with The Wall Street Journal's Alan Murray to talk about the new green strategies the company applies to everything from its theme parks to its movie studios, as well as changes Disney has seen in consumer attitudes. They began the conversation by talking about the company's...

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