Emily Blunt for YSL

Emily Blunt is the new face of Yves Saint Laurent's famous Opium fragrance. The British actress will appear in a television advertising campaign shot by Romain Gavras this October, as well as a print and outdoor campaign shot by Patrick Demarchelier.

&quot;It is a really exciting experience to embody this[ legendary fragrance](http://www.vogue.in/content/eight-captivating-fall-fragrances), which has stood the test of time without its allure ever being diminished,&quot; Blunt said today. &quot;Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.&quot;
Opium was first launched in 1977, but made headlines in 2000 - when Tom Ford was creative director of&nbsp;YSL -&nbsp;&nbsp;due to Stephen Meisel&#39;s controversial advertising campaign featuring a nude Sophie Dahl, apparently in the throes of ecstasy. The advert was later banned by the Advertising Standards Authority, but the fragrance remains one of YSL&#39;s best-known scents.
YOU SHOULD ALSO SEE: [Enchanted hair](http://www.vogue.in/content/enchanted-hair)
YOU SHOULD ALSO SEE: [160 years of Kiehls](http://www.vogue.in/content/160-years-kiehls)