Are we safe to assume that Silicon Valley is finally setting its gaze on media companies?

The industry is evolving at a rapid pace, increasingly driven by tech savvy consumers looking for streamlined ways to integrate content with their (often hectic) lives. But, media is still struggling to compete with the likes of Facebook and Google when it comes to advertising, revenue optimization, and audience scale. Advertising revenues may be up year-over-year, but there's still a lot of ambiguity about how that increased spend is translating to growth for media companies.

A little boost of innovation from the left coast can only mean good things for news organizations making the jump from print to fully digital. If we can learn anything from the Washington Post, it's that Emerson Collective has a real opportunity to influence the future of The Atlantic.

If Facebook can evolve into a full-fledged media company, why can't media companies evolve into standalone social platforms?

Publishing

The New York Times is addressing a lot of the trends that are currently surging the programmatic industry right now. Speaking to its director of programmatic advertising, Sara Badler, she expresses that the biggest challenge right now is with the technology platforms.

When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to pull when it comes to product innovation. With the right investment and understanding of the value it plays for agencies and clients, publishers now have a chance to help drive change in the industry.

Privacy And Ad Tracking

A judge’s porn preferences and the medication used by a German MP were among the personal data uncovered by two German researchers who acquired the “anonymous” browsing habits of more than three million German citizens.

In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad tech industry and create new winners and losers.