Big names push craftlike beers

Brewers take sales from own ailing brands, analysts say

By CLEMENTINE FLETCHER BLOOMBERG NEWS

Posted: January 26, 2014 at 2:48 a.m.

SCOTT EELLS
Credit: Bloomberg News
Employees work on the bottling line at Dogfish Head Craft Brewery Inc. facility in Milton, Del. Craft-beer sales grew 16 percent in volume over the past year, while sales of the biggest U.S. beer brands fell 1.7 percent, according to researcher Symphony IRI Group.

Goose Island is the new Bud. So are Shock Top and ZiegenBock. And Leinenkugel’s and Blue Moon, for that matter, could be called the new Coors or Miller.