What Are the Important Components of Targeted Recruiting? Change the Gender Composition of High School Computing Courses (Case Study 2)

Targeted recruiting means planning strategically: set quantifiable goals; identify large, capable audiences; personalize the content of your message; deliver that message in media that are relevant to your audience; and pay attention to people who influence your audience’s decision-making. High school computer science teachers who actively recruit girls and minority students report more students overall and more female students in their courses.