2019 TMSA Logistics Marketing & Sales Conference

What’s all the Buzz around Customer Experience (CX)?You have an amazing new website and great capabilities presentation, the sales team has more leads than they know what to do with, and you’re bringing in new customers left and right! Then, you find out a new customer had to wait on hold yesterday to reach your company’s service representative for a whopping 82 minutes. Or that their shipment was never delivered and four days later, you’re still not able to tell them why. Or worse, they inquired about purchasing another service from you on your website, and never heard from anyone to get it rolling.

These are all symptoms many organizations in transportation and logistics face when tackling the critical topic of Customer Experience (CX). According to Jeff Davis, founder of Jd2 Consulting and TMSA’s 2018 Conference Keynote, 2020 will be year that CX overtakes price and product as key brand differentiators.

Consider these startling facts about today’s typical CX in the B2B world:

Organizations recognize the need to take action regarding CX. Yet, 75% of B2B organizations engage in isolated, bottom-up initiatives, often with little data other than an innate sense that something is not quite working and needs to be fixed (Source: Gartner)

Further, although most B2B companies realize that CX is important, fewer than a quarter of companies actually emphasize it. (Source: Forbes)

80% of B2B executives believe that offering outstanding CX is directly connected to generating better business results and ensuring the company has a competitive advantage. (Source: Accenture)

Customers want to work with companies and brands that don’t just satisfy a market need, but make things easier.

Ready to Make CX a Strategic Priority for Your Business?TMSA’s 2019 Annual Conference will bring you the knowledge and connections you need to break through the problems and find solutions for delivering outstanding CX in the transportation and logistics industry. From making investments in digital systems, leveraging data all the way to personalizing/customizing experiences specific to customer’s wants and needs. From Marketing and Sales to Customer Service, Operations and even HR, the impact of those who engage and deliver amazing CX is far-reaching. This is an unprecedented opportunity to engage your entire team in becoming Customer Experience stewards who will drive results!

Attending this conference will empower you to:

Leverage transportation-specific expertise in CX for the benefit of your company’s growth and expansion

Speak knowledgeably about the strategies and tactics necessary to deliver a robust, impactful CX

Socialize ideas and action plans with other customer stakeholders well beyond just the Customer Service department, including answering the age old question of “Who owns CX in my company, anyway?”

Revise, improve and prioritize your sales and marketing programs to be more customer-centric

Formulate, execute and measure multi-channel, multi-faceted initiatives and support that help you deliver more value to customers as they engage with you and your company

Call for PresentationsInterested in presenting at the conference? Acceptable topics should be relevant to either sales, marketing or communications professionals (both junior-level and seasoned executives), and should resonate around the theme articulated above. (Note: Presenters selected for the conference are responsible for travel and hotel expenses, and are expected to pay conference registration fees which covers access to all educational sessions, the expo, receptions, and many meals). > Submit your Presentation Proposal