Conversational, Part Deux

Just a Given…

…That there is a macro key designed into every keyboard used by producers/copywriters/clients/and advertisers that automatically places the phrase: “non-announcery” into the specs for every audition sent out to the masses.

My blog Monday about about conversational reads touched a nerve with many. But hey!…we’re just the talent, what do we know?

Plenty.

We know plenty, cause we see plenty (with apologies to the Farmer’s Ins. commercial). We’ve seen hopeful copy, different copy, good copy, bad copy, and horrible copy to a much greater extent than most writers…and as voice actors we’re supposed to make a silk purse out of a sow’s ear (that’s a rural euphemism meaning to make the best out of a bad situation).

I’m not kidding.

Daily Proof

Here’s the actual direction gleaned from a real audition sent to me yesterday:

“…Authoritative, gravitas, non-announcer-likeEnergetic, enthusiastic reads without going over the top…”