Friday, March 24, 2017

Build joy into your library’s website

Build joy into your library’s website....Cathy King

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.

So, libraries’ physical spaces already bring joy and beauty to people’s lives. I think our goal should be to make our online presences as amazing and as joyful as the in-person experiences. Web analytics can help.

Web analytics will help you spot trends and behaviors about your users so that you can make adjustments that improve their experiences. Without web analytics, on the web, these lost souls are invisible. Analytics gives us the opportunity to intercept the poor, confused people wandering around your website. To build them an experience that they find intuitive and engaging. And get them to the beautiful, joyful materials and services they need.