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​As an entrepreneur, I like staying on the forefront of trends and seize opportunities that keep my businesses moving forward. Remember when there was MySpace and then Facebook and you started hearing about ‘social networking’ and wondered what people really meant by that?I wanted to explore how ‘social networking’ could help expand my markets and grow my business. When I couldn’t get enough information, I decided to do what any forward-thinking entrepreneur and event planner would do – create a conference to learn what I want to learn! We reached out to our colleagues who were in the web and digital marketing fields, BizBuzz was conceptualized, and we held our first conference in 2010.​

BizBuzz Speakers​

Fast-forward to 2016, so much of what we do to market our business, and even how we do business is now social-media based. It’s no longer enough to have a company Facebook page and a LinkedIn profile. You have to have a strong social media presence with engaging content while remaining authentic, you need to dig deep into analytics to better reach your customers and understand their needs, and you may have heard that experts predict all content will be video by 2018. Many of us are hiring Social Media Managers to be an integral part of our marketing teams. Instead of newspaper clippings and articles, we now talk about social media engagement, reach, trending hashtags, and Snapchat stories. Every day it seems like there is one more platform we need to be on – Instagram, Snapchat – where does it end? It doesn’t.

We know we're not alone in these endeavors; keeping up with the latest in social media is crucial for every business. Whether you are an entrepreneur, local small business owner​, a social media practitioner, or a marketer, if you want to widen your brand's marketing reach within your ​community and beyond, you better be at BizBuzz on 9.29.I’ll see you there. ​​​Nicole

Monday, August 1st, the day of the golf tournament, started off with early morning rain and thunderstorms. We were, however, determined that nothing was going to dampen our day! The tournament started at 12:30 pm and by that time, the sun peeked at us slowly, transforming that day from rainy to gorgeous!

Even though this was our fourth annual golf tournament, it all really started ten years ago. Rugby was a new sport on the scene for Syracuse youth, Coach David Bunyan (A teacher at Jamesville/DeWitt School District) and Coach Peter recruited a handful of fearless, thrill-seeking high school youth and got them hooked on Rugby! Sean Samolis, Kevin and Nicole’s youngest son, was a founding member of the Silverbacks Rugby team. They remember the days of no uniforms, needing to borrow players from the other team (Rugby is a gentlemen’s sport) and games played in fields of mud. Being the new kids in the league, they lost a lot of games but they played with a whole lot of heart and even more determination.Sean loved playing Rugby, and when the world lost this amazing kid in 2011, hearts were broken. Our friends at Ale n Angus Pub wanted to create a golf tournament in his memory. Kevin and Nicole couldn’t think of a better cause to support than a team and sport their son was passionate about. ​

​A lot has changed since that time, the Silverbacks has grown into a powerhouse team, with a girls team now! The money raised helps the CNY Youth Rugby Team by covering equipment cost, uniforms, maintenance and even scholarships. This keeps the teams and sport growing in Central New York.

The CNY Youth Rugby coaches receiving a check for $6,000, raised during the Golf Tournament

We would really like to thank the teams that signed up and supported the Infinity Golf Tournament, making it our most successful one yet with $6000 raised. Twenty teams gathered on that day to play golf, have fun (and beer!), and support our local CNY youth rugby. ​

﻿What we do:﻿

The Events Company is a Syracuse event planningcompany specializing in the design, planning, and production of weddings, corporate events and meetings, galas, bashes, showers, milestone birthday and anniversary parties, and fundraisers.