Welcome to another exciting edition of our weekly newsletter. From course records to golfing habits we do and don't recommend, this week's newsletter is a must read for all golfers! We have lots happening in the shop at the moment too, so be sure to pop your head in next time you're here and take a look around.

Pro's news

Like London buses…

Witnessing a player shoot a course record is something rather special, but having three golfers card the same course record in a major tournament is unheard of – until now. Kingsbarns hosted the Ricoh Women’s British Open last weekend where Jodi Shadoff, Michelle Wie and Inbee Park all signed for course record 64s, albeit in vain as Korea’s I.K Kim triumphed on Sunday to claim her maiden major victory.

Across the pond, at the WGC Bridgestone Invitational, Hideki Matsuyama stole the show with a scintillating nine-under-par 61 on Sunday to secure his sixth victory in his last 20 starts. Another man showing form going into the USPGA Championship this weekend is Rory McIlroy, who, alongside his new caddie, managed a T5th finish at the WGC to follow up his T4th position at The Open a couple of weeks ago.

Both golfers are sure to be among the favourites at Quail Hollow come Thursday morning, but will it be Spieth's time to cement his place in golfing history by completing a career grand slam at the tender age of 24? We can't wait to find out...

Don't put yourself at a disadvantage

We always encourage the golfers we teach to get out on the practice ground between lessons. It’s through this repetition that swing changes start to feel more natural so the pupil can then hit the course full of confidence. We love good habits like this, but there is one habit we see all the time that we certainly don’t recommend…

NOTICE THE DIFFERENCE?

It’s not uncommon for us to see members playing a scuffed ball, using it until it eventually gets lost. But ball damage, such as worn dimples or surface cuts, can alter the airflow over your ball, making your trajectory more erratic and causing wayward shots and shorter carries.

You might think this would have minimal effect versus and unblemished ball, but a mark across just a few dimples can make 10 yards difference to a shot, as we’ve demonstrated in the illustration here.

IT'S AN EASY CHOICE

You have the ability to ensure your ball is the same on every hole, which is why we recommend finding one you like and sticking to it to improve your consistency.

One to definitely try is the TaylorMade Project (a), which has a lower compression that allows players with slower swings to generate more spin and control.

Odyssey's O-Works range of putters fuses stunning looks with Microhinge Insert Technology to provide an unmatched, smoother forward roll - something which will help you hole more putts. But Odyssey haven't stopped there, as this highly popular line-up now includes a beautifully clean, simple red finish that's become a popular choice on tour.

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