At The Sleep Store, we absolutely adore the aden+anais range. There are few baby products which come close in terms of gorgeous design, beautful quality and high class presentation. You siimply can't go wrong by choosing aden+anais for your own precious baby or for a much loved baby shower present.

We carry most of the aden+anais range, including the aden+anais swaddling wraps, gorgeous light weight sleeping bags and the beautiful muslin Dream Blankets range.

If there is anything from the wider aden+anais range that you would like, please contact us about a special order. We generally order aden+anais from Australia monthly and can add on your special requests.

What is important to aden+anais?

we believe in muslin.

From the breathability and natural give to the softness and durability, we aim to bring global awareness of cotton muslin and all of its benefits. The overwhelming response to our signature muslin products from parents, nurses, pediatricians, industry experts, lactation consultants, and even celebrities has been incredible.

we believe in simplifying the lives of parents and caregivers.

Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Our swaddles work as stroller covers, tummy time blankets, nursing covers, burp cloths and more. Our bibs double as burp cloths. Our serenity star is a five-function-in-one multi-tasking nursery must. Anything we can do to make a baby safe and comfortable, and a parent's life easier, equals a job well done for us.

we believe in safety.

Safety is kept top of mind when developing our product range. Each and every product goes through a rigorous course of testing before hitting the market—including tests by Raegan on her four girls. Whether it’s through eliminating loose blankets in the crib with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care and laundry care lines, we strive to make sure our brand influences families to build the safest environments for their baby.

we believe in expression through style.

Our signature, iconic prints are unique to the baby industry and make us who we are. Influenced by stories we hear, scenes we see or just inspirational colors, there is a meaning behind each of our designs that create the patterns that complement your style and make your babies fall in love.

Wrapping using aden+anais muslin:

The history of aden+anais

Born and raised in Australia, Raegan Moya-Jones grew up with her native land’s centuries-old practice of swaddling babies in cotton muslin blankets. For countless generations, Aussie parents have comforted and secured their children in this supremely soft, breathable fabric. Raegan relocated to New York City in 1997 with her future husband, where she spent ten years in sales at the prestigious weekly news publication, The Economist. Even though she was far from home when she became pregnant in 2003 with her first child, Anais (pronounced UH-nay), Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket.

But after scouring stores across the US for the muslin wraps used by parents everywhere in Australia, Raegan came up empty-handed. Much to her surprise, the only available options were made of fleece, flannel or heavy cotton—none of which she thought were right for swaddling. That’s when the idea for aden + anais was born. Inventing by way of necessity, Raegan introduced the first muslin swaddle blanket to the United States in 2006. With their versatility, quality, and modern aesthetic, the aden + anais muslin swaddle blankets instantly resonated with American parents.

Since then, aden + anais has brought the Australian legacy of cotton muslin to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort and assurance with style and simplicity. Available in 65 countries worldwide, the award-winning collection includes a full range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping bags, nursery bedding, muslin clothing and more. Staying true to her Australian heritage, her passionate belief in the calming assurance of muslin, and her personal life experiences as a mum of four daughters, Raegan continues to be a decorated business entrepreneur and success story in the baby industry, paving the way for aden + anais to become a premiere global lifestyle brand.

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