As shown above, the video is automatically embedded at the correct width, thanks to oEmbed. It’s a feature that allows instant embedding of media (videos, songs, slides, photos) by pasting the appropriate URL in a post. No other work required.

Maybe some of those news sites don’t have oEmbed capability — Facebook has an alternate method.

Below each Facebook video is an option to “Embed Video.” Clicking on it provides the embed code, which can be pasted into a blog post while in HTML/Text mode.

That’s it.

Why is this important? Facebook appears to give the edge to videos imported to its platform (as opposed to sharing videos from other sites such as YouTube). Import your videos, then share them on your Facebook page to gain more viewers and to take advantage of the silent autoplay function.

OK Go has nearly 50 million views on its first Facebook music video in 2 weeks, compared to 27 million views for its last YouTube music video for “I Won’t Let You Go” in 2014.

Apples and oranges? Maybe. But as you use original video content to engage fans and customers, it never hurts to use each platform to the fullest.