Racing is competition in its purest form. Stripped down to steel on steel on rubber on road. Speed is what matters. It is all that matters. The pedal hits the floor, the fuel fires, and the engine growls. The grandstands ignite. The rubber burns and the sweet sweet smell of gasoline fills the air around us and we… are… hooked.

Eyes glued. Hands in the air. Voices raised in a single cheer for our titans of the track. The men and women who use razor quick reflex to move machines to victory. And whether the track banks left or the finish is straight away, the object is the same. Victory.

Sunoco has a passion for quality and premium fuel that propels the fastest drivers in the world down the track. We live for racing. We soak it in, and revel in the electrifying thrill of competition. That's why on race day, we'll be there at whatever track is rocking and rolling, proud to be a part of the show and breathing in the essence of racing.

FUEL AND BURNING RUBBER, AND PROBABLY CLUTCH DUST, THAT'S THE ESSENCE OF RACING.

COURTNEY FORCE

IT'S THE SMELL OF THE FUEL. THE SMELL OF THE BURN OUT. THE SMELL OF LOCKING UP INTO A CORNER.

Graham Rahal

A hot dog wrapper caught in your intake has a distinct smell. If I bottled all that up, I'm not sure how popular that would be.