The location at 2605 State Road 7 is the first in Florida for the New Jersey-based franchise that has been in the fro-yo business since 2010.

Frozen yogurt is also a new venture for first-time franchisees Ed and Dana Alvarez, who said they were excited to celebrate their grand opening here in Wellington recently.

"It is pretty exciting to be the first location in Florida," he said.

So how did all these first-time events come to be?

Ed Alvarez said it started with a visit to an annual franchise expo in Miami in which the couple first learned about CUPS Frozen Yogurt.

"We found the concept was different from other self-serve yogurt concepts," he said. "Although they were new in the industry…they have been open for a couple years now. We felt they have had the time to get the kinks out of the franchise."

A few years later the couple was finally able to open their franchise. Although they call Palm Beach Gardens home there wasn't a location in the area that would work for the new franchise so their next choice was Wellington.

"The area just had the perfect demographics for a shop," he said. "We found a location that worked great and were able to build out."

Ed Alvarez said he wants to share the CUPS Frozen Yogurt experience with the community.

"At CUPS we don't just sell yogurt, we sell an experience," he said, adding that it starts with 24 yogurt flavors, more than 50 toppings and a fun atmosphere.

"It is a sort of club environment," he said. "We have the club music playing (but not too loud), retro beach scenes covering the walls and television screens with dancer silhouettes," which is part of the concept called "That's Hot."

During its opening week CUPS Frozen Yogurt did more than serve up treats. They donated 15 percent of sales from the opening week's take to Place of Hope, which is a state-licensed child welfare organization dedicated to providing stable, loving, nurturing environments and support for children and teens in foster care within Palm Beach County.

"This is an organization that means a lot to my family," he said. "We are excited to be able to give back to them."