News, insights and updates from the Adobe Primetime team on TV delivery and monetization across IP‐connected screens

Game Time for Pac-12 Network Across Devices with Adobe Pass

TV Everywhere brings the promise of your favorite content to the convenience of any device. Adobe Pass is proud to be helping the industry enable TV Everywhere strategies. Recently, the Pac-12 Network officially launched with a plethora of new and classic programing just in time to get students, alumni and fans excited for the upcoming fall sports season. The new network will broadcast 35 football games, 135+ basketball games and more than 850 total live events throughout the year. And with the help of Adobe Pass, Adobe’s authentication technology and a key component of Project Primetime, sports fans will be able to watch all the action not only on TV but also online and across devices. Adobe Pass validates a user’s pay TV credentials seamlessly and securely so fans can get to their favorite action with minimal hassle.

In addition to powering the TV Everywhere experience for top programmers such as Disney, CNN, Fox and MTV, Adobe Pass has now established itself as the leader for live sports. This year alone, Pass has powered the authentication for March Madness, the UEFA Euro 2012, NBA playoff games, and most recently, the 2012 Olympics in the US and Europe. Additionally, this Fall, pay TV subscribers who are authenticated via Pass will be able to watch live college sports online not only from the Pac-12 Network but also the Big Ten Network and the various Watch ESPN sites and apps. Other sports networks will also be launching their Pass enabled experience in the latter half of 2012, so stay tuned for more details.

Sports programmers have turned to Pass not only for the quick time to market (Pass supports over 150 pay TV operators and provides SDKs for Web, iOS, Android and XBOX) but also for the superior user experience where a single login gets users access to entitled content across any Pass enabled event, even from different programmer sites or apps. Thanks to Pass and the overall TV Everywhere industry movement, true TV experiences across devices is now a reality.