Broadcast

About

Whether creating a 360° music video or incorporating 360° footage into broadcast or film, we have the knowledge and experience to help guide and build your project. We work alongside existing film production companies and film directors to help challenge the creative future of 360° video content. Our team’s extensive experience and working knowledge of the entertainment industry allows us to help develop pioneering concepts and bring them to an Imersive Mix Reality. We can provide technical and creative consultancy to your projects. If you feel you or your company are up to the creative challenge, then please contact us and join the Immersive Revolution.

We are an immersive technologies company with a mission to spread 360° video and immersive technologies to the masses. We aim to build & deliver the best immersive experience possible.

360Play focuses on research & development of future generations of immersive technologies & experiences, with an emphasis on smart devices.

360Play brings together a team of award winning software developers, designers, engineers and creatives to develop the worlds leading quality 360° video software & solutions.

The industries we service are Advertising, Film & TV, Concert & Events, Defence & Tourism, Aerospace, Engineering, and Education.

Services

When planning a 360 video, there are many things to consider like where the video will be displayed and what the end goal of the project is. 360Play is an end-to-end 360 production agency that listens carefully to your goals and expectations for the project and together with your team we come up with a scenario and provide all the necessary elements for production.

Such elements include concept planning, location scouting, shooting, stitching, app development and deployment.

Our 360° videos can also be produced as traditional video and distributed across many exciting video sharing platforms such as YouTube, Facebook and Vimeo.

Virtual Reality

VRtypically refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user's physical presence in this environment, by enabling the user to interact with this space and any objects depicted therein using specialized display screens or projectors and other devices.

VR has been defined as "...a realistic and immersive simulation of a three-dimensional environment, created using interactive software and hardware, and experienced or controlled by movement of the body" or as an "immersive, interactive experience generated by a computer".

A person using virtual reality equipment is typically able to "look around" the artificial world, move about in it and interact with features or items that are depicted on a screen or in goggles. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and, less commonly, smell. Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen, or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Some simulations include additional sensory information and provide sounds through speakers or headphones. Virtual Reality actually brings the user into the digital world by cutting off outside stimuli. In this way user is solely focusing on the digital content.

Augmented Reality

AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world.

This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space. Augmented reality basically brings out the components of the Digital world into our perceived Real world. Daqri is an company that works on AR products. The best example of AR is their new AR Helmet for contruction workers. This helmet displays essential information about the construction sites to help the workers.

Mixed reality

MR sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

Mixed reality takes place not only in the physical world or the virtual world, but is a mix of reality and virtual reality, encompassing both augmented reality and augmented virtuality.