With the era of portable music players and to an extant handheld game consoles drawing to a close, the only option before Archos is to sell the device that killed both; smartphones. The company unveiled a new line of entry-thru-mainstream Android smartphones. All three feature capacitive IPS touchscreens, unskinned Android, fast Qualcomm SoCs, and dual-SIM. The lineup starts at as little as $99 for the Archos 35 Carbon; followed by the $220 Archos 50 Platinum, and led by the $250 Archos 53 Platinum. All prices are for devices that are factory-unlocked, and contract-free.

Lastly, the 53 Platinum retains most of the feature-set of the 50 Platinum, except its screen is physically bigger at 5.3-inch, while keeping the same qHD resolution, a bigger 2,800 mAh battery, measurements of 153.6 x 78 x 9.25 mm, and 190 g weight.