Gastroenterology of Southern Indiana

Gastroenterology of Southern Indiana is arguably the least sexy client an agency could ask for. (Colonoscopy, anyone?) But as part of our process, we unearthed three crucial insights. They are measurably the best at what they do, rivaling even the Mayo Clinic. They offer leading edge treatments and procedures unavailable anywhere else in the region. And they collectively have a great sense of humor. That rare combination led to work that presented serious options in light-hearted ways — work that resonated with consumers, driving a robust increase in patient volume and brand awareness. (Patients were actually noted arriving at GSI with a print ad in hand, saying they needed this procedure!)

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