OK, thanks for the info. I'll be interested to read a summary of the
campaign when WMF is in a position to create one, which I'm guessing might
be in January or February.

Advertising

I could ask more questions, but I think that I'd better retreat back into
my digital cave. I have a UI project calling my name!
Thanks for the rapid responses to questions and comments.
Pine
On Thu, Dec 1, 2016 at 9:53 PM, Joseph Seddon <jsed...@wikimedia.org> wrote:
> More than it represents a feasible concept that can be significantly
> improved upon. Reducing it's footprint, improving the look and feel so that
> it reduces its impact on the page.
>
> With regards to user appeals with photos:
> 1) They are notoriously difficult to be successful. We spent a whole year
> trying to beat Jimmy's face and Brandon was the only one who ever came
> close.
> 2) our banners follow closely trends on the wider web. Donor preferences at
> the moment seem to follow an image-lite experience. We tried last year
> reintroducing info graphics or pictures only to remove them again. Its an
> area we regularly reassess to see if our readers tastes have changed.
>
> Seddon
>
> On 2 Dec 2016 06:17, "Pine W" <wiki.p...@gmail.com> wrote:
>
> > Hi Seddon,
> >
> > By "And in this instance although the test was successful, we had decided
> > that
> > although a winner, it was the lessons to take away that were more
> > important. From there we hope to arrive at a banner that draws from the
> > success but is delivered in a way that is easier on the eye." are you
> > saying that
> > you've decided to discontinue the inline fundraising but will use lessons
> > learned
> > from it to design banners?
> >
> > By the way, I thought that some of the WMF folks on Facebook had a good
> > idea when they suggested the "I <3 Wikipedia" frames on peoples' profile
> > pictures. That brings to mind that in a previous round of fundraising
> that
> > WMF
> > had banners with Wikimedians' photos and some fundraising messages that I
> > believe were written by them. Perhaps you could consider bringing back
> > a version of that campaign.
> >
> > I believe that there is some tradeoff in the length of the campaign and
> the
> > boldness of the fundraising, so to a certain extent I'm reluctantly
> willing
> > to accept bold fundraising if that means that the campaign ends sooner.
> >
> > I feel strongly that the campaign should stick to 100% of its stated
> > target,
> > not intentionally overshoot the target for purposes of padding the
> > reserves. When WMF says that its goal is $X, then it should end the
> > campaign when it has high certainty that it has reached $X. If that means
> > that a campaign ends a week early, so much the better.
> >
> > Thanks,
> >
> > Pine
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