Category Archives: Making decisions

Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]

Image via Wikipedia Note: If you already know a lot about your customers, your corporate design sense, your product and your broader marketplace this article is obviously not for you. If, on the other hand, you’re just starting a business and want to get going on the right foot but aren’t sure how to do […]

Many non-profit organizations would be able to realize their mission goals better with a little more traffic to their websites. Google Adwords, those little ads on the sidebar of Google search engine result pages, are designed to increase website traffic. Google has a grant program available to non-profits that gives the non-profit free advertising via […]

Image by m.toyama via Flickr This weekend a friend here in Burlington, Vermont emailed and described a situation involving SEO woes. Perhaps it’s a situation that sounds familiar: A brand new website has been created in anticipation of an important event and the site isn’t ranking or even showing up in Google. The event is […]