Starwood’s Aloft Brand Debuts in Cancun

STAMFORD, Conn.—Starwood Hotels and Resorts Worldwide and Promotora TIIM announced that Starwood’s Aloft brand made its debut in Cancun, Mexico. Aloft Cancun is located adjacent to Cancun Center, the city’s convention and exhibition center. The hotel offers 177 rooms featuring nine-foot ceilings.

Aloft Cancun also features the public spaces that have become brand standards including the re:mix lobby, w xyz bar, re:fuel cafe, and re:charge gym. The hotel will also have approximately 6,500 square feet of banquet and meeting space.

“We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, co-president the Americas. “This opening is also an important step for Starwood as it marks our 25th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.”

The Aloft brand made its debut in Latin America in 2011 with the opening of the Aloft Bogota Airport, followed by Aloft San Jose in Costa Rica three months later. Currently, there are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.