shiseido

Count it as another notch in whatever bizarre belt Lady Gaga's got on today: The singer will star in and photograph Shiseido's New Year's campaign in Japan. It's selfie-focused, with 50 different pics of Gaga, shot by Gaga, being shared in various newspapers across Japan, reports WWD. It's a busy shopping time for the nation, and consumers will get their first mega-reminder to stock up on beauty booty on Jan. 1, when 46 of the ads will be revealed. The remaining four will be out the following Monday. Shiseido says it has no plans to use the ads outside of Japan, but with social media being what it is, I'm sure we'll be able to get a peek of all that Gaga. What celeb do you think would most inspire you to buy makeup? Are you interested to see what kind of selfies Gaga shot? Fifty is a lot to do. read more

On March 11, the European Union will officially enforce a ban on the import (and sale) of beauty products that are tested on animals. To comply with the EU's new law, WWD is reporting that Shiseido has announced it will end animal testing "except in exceptionally rare cases in which the safety of an ingredient has been called into question." Source: cuteoverload.com via Abby on Pinterest I'm glad Shiseido is taking positive steps to stop animal cruelty, but this news got me thinking: Which beauty products in my regular rotation are the result of animal testing? And why isn't the U.S. working to pass a similar law? Do you buy beauty products based on whether or not they are tested on animals? Is animal testing in the beauty biz important to you? Discuss! read more

Straight from the editor's desk: Here are five luxurious beauty products that are totally blowing my mind this week. There's one super-retro skin tonic that's one of the most beautiful beauty goodies I've seen all year; there are some ultra-luxe false eyelashes that'll save you a trip to the salon; a trio of supermodel-endorsed products-for-good; a fantastic new DIY nail art kit; and more! read more

Straight from the editor's desk: Here are nine amazing beauty products that I'm obsessed with this week—all of them tested and true (yes, my middle name is Guinea Pig). Right now, we're in the throes of a very strange winter here in New York—the weather is humid and warm one day and freezing and brisk the next. Obviously, this is wreaking havoc on my skin. Right now I'm loving Mark's new Main Squeeze lip glosses, Soap & Glory's exfoliator and foot cream, Lumene's five-minute dry skin solution, Radical Skincare serum and exfoliating pads, UK import Nail Rock's decals, and Clark's Botanicals' collaboration with designer Peter Som. Check out all the gory details after the jump. read more

Shiseido has introduced a digital mirror that women in Tokyo malls are using to virtually try on makeup before they buy. Even though they're already in a retail establishment where they could just try makeup on for real. Huh? read more

I have a new eye-makeup obsession from backstage at Rag & Bone that I just have to share with you because you can buy this bad boy at drugstores (CVS, Wal-Greens, Tar-jay here we come!): Revlon's Illuminance Creme Shadow in Not Just Nudes. read more