Blog

Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]

Every holiday countless retailers and retail associates sacrifice valuable time with their loved ones to ensure that their customers have a wonderful day. This New Year, team Capillary wanted to do something special for those hardworking retailers. Here is our way of saying thank you!

Email marketing is a key tool in today’s digital marketing and customer loyalty landscapes. It is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space. In the first post of this series we discussed Email Lists. The Email list is often where you start the […]

Capillary Technologies and our CEO, Aneesh Reddy are honored to have been recognized as one of Inc India’s Innovative100! The Innovative100 aims “To identify and bring forward innovative mid-sized organizations and their leaders in India who through their innovative actions have introduced breakthrough changes in the Indian context and can become role models for others to […]

Email marketing is no longer only a tool used by spammers trying to trap hapless email users into clicking and buying their product with misleading information. Today, it is an essential marketing tool for retailers to reach their consumers effectively without cluttering their private time or space.

Every year the retail industry descends upon New York City to share, debate, and collaborate on new innovative solutions for retailers at Retail’s Big Show. We learn more of their pain points and challenges, and they discover better ways to analyze their data, communicate with customers, and improve their customer experience.

Our team couldn’t be more excited for Retail’s Big Show next week! This year, the NRF’s focus seems to be heavily on consumer loyalty and mobile operations including digital shopping, the internet of things, and omni-channel retailing. To help you navigate over 45 breakout sessions, we’ve compiled a list of the top 5 sessions retail […]

Tips on Making the Most of Them (Part 1 of a Series of 3)
As each holiday approaches and passes and retailers rush to measure success, an increase in sales shouldn’t be the only measure of success. Why? Retail metrics should measure many different aspects of a retailer’s performance from Cost per Acquisition and loyalty […]