Fish Or Cut Bait

FOCB is an initiative that was created to answer the question, “What can I do?” in the face of a flood of contradicting claims and evidence regarding the origin of Sustainable Seafood and the facts behind these claims. It’s hard to know who to believe, and why they may have made the claim. Mis-information propagates rapidly, leaving us paralyzed or making the wrong decision with best of intentions.

The Ocean is a vast resource, capable of sustaining our lives through food, oxygen and water. Without it, we would not be here and would never be able to survive. How we manage this resource is paramount to every living being on this planet.