Matt explains that in most cases, having content that most people understand is way more important that having all the scientific and technical jargon about the topic you are covering. If you can't explain the topic to a novice, then the reader likely won't be able to understand your content.

Best case, start off explaining it in simple terms and get more technical as you go. But if you had to pick, it seems Matt is saying content clarity is more important over detailed technical and scientific content, in most cases.

Matt Cutts, Google's head spam guy, posted on Twitterthat he wants you to submit reports and examples of scraper sites or URLs that are outranking the original source.

He made a Google Doc form where you can submit the report over here. The form asks you the source URL, i.e. the original source of the content, the URL of the page stealing the content, the search results page where it is being outranked, and just an agree link.

You should keep in mind, in January 2011, Google came out with an algorithm specifically designed to prevent scrapers from ranking well, i.e. the scraper algorithm.