I was waiting for a train in Newark. On the platform, there was an LCD screen that flashed advertising. The ad I was staring at was titled, “Reasons to take NJ Transit to Prudential Center, #15.” I was impressed that the NJ Transit sales people were working so hard to invent that many reasons.

I waited for my train for half an hour. It turned out that the NJ Transit advertising people were not working hard after all. The screen was flipping between four reasons, numbered 3, 6, 12 and 15. This is a case of false advertising. You look at reason number 15 and think that there must be a lot of reasons. They fool with your head. Cheaters.

I hope you noticed that I did the same thing with this posting — purely in order to illustrate my point.