Experiential Marketing techniques can be combined with digital marketing technologies in order to create some really unique ideas. Check out this experiential advertising stunt which combines a big screen and really cool RFID Technology.

Using hand-out flyers integrated with RFID Technology, Battersea was able to retarget individuals who were interested in adopting an animal by taking a flyer. As the individuals passed through the event space, they were constantly reminded that they want a pup by tracking their movement and playing video of a puppy showing interest in them at every opportunity. Really cool use of experiential marketing and technology together in one activation.