Design

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Northwest Orient Airlines logo by Landor Associates, "it’s maybe the best logo I’ve ever seen. It’s one plus one equals three, maybe four or five" said Lindon. It is a circle with a clearly visible N. But if you look again, you see it’s also a W: part of the left leg of the W is removed. And it’s even more than that: the circle represents the compass, and the white space simultaneously creates a little tick, a pointer, pointing northwest.