HAWC

Project Description

Healing Abuse Working for Change, or HAWC as it is more commonly known, provides free comprehensive and confidential domestic violence programs and services in 23 North Shore, Massachusetts communities. HAWC hired Thomson Communications in 2008 to help raise awareness about the organizations and their fundraising events, including the annual Walk For HAWC.

In 2009, Thomson Communications was instrumental in the communications efforts surrounding the organization’s rebranding going from Helping Abused Women & their Children to Healing Abuse Working for Change. The goal was to keep the same well-known acronym but change the name to be more inclusive to the clients they serve. Thomson communications took an embargoed approach to the name change to give all media outlets in the area an equal opportunity to break the news.