Web Analytics: An Hour a Day

Over the past few weeks I have been reading a book called [Web Analytics: An Hour a Day](http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1/102-9272301-5411330?ie=UTF8&s=books&qid=1184016152&sr=1-1) which was written by [Avinash Kaushik](http://www.kaushik.net/avinash/). I am not a big fan of reading books, but this one actually provides tons of knowledge on analytics for advanced marketers as well as beginners. Here are some of the things you can expect to learn from the book:* We are all sitting on tons of valuable data within our analytics, but most webmasters (including me) don’t really make use of the data. We generally just look at basic stats like visits and pageviews, but very rarely do we analyze things such as click streams or funnels that would help us improve our site.* Usually when you think of search you just think of search engines. With analytics you can start tracking and analyzing internal search queries that users make so that you can better understand who they are and how you can modify your site to increase your conversion rate.* Understanding customer behavior is never an easy thing and with tons of data out there; it can be overwhelming to try and understand your customers. By taking your raw data and segmenting it you can get a better understanding of your visitors.* Reporting is one thing that you can use analytics for but getting actionable data from it is something that we don’t do enough of. Avinash describes how you can take raw data and decipher it into actionable data. He calls this the “Trinity mindset”.The great thing about the book is that it is not just filled with useless information that maybe useful one day. Instead there are concrete examples that you can learn from as well as information that you can use to better improve your website and make more money.If you are looking to improve your website or learn more about web analytics I recommend [buying](http://www.amazon.com/gp/offer-listing/0470130652/ref=dp_olp_2/102-9272301-5411330?ie=UTF8&qid=1184016152&sr=1-1) Avinash’s book.