Dotzek said: “The Watch House at Wafi Mall is unique and is the first of its kind in the UAE. The store layout consists of an aesthetically designed SIS concept for our luxury brands. Moreover, our store also has the state of the art LED lighting system tailored to highlight our products more. We are delighted that all of our stores located in major malls will soon be integrated with our latest store look and philosophy.”

The new concept store will be the first of many to incorporate the theme of Al-Futtaim Watches & Jewellery’s store-in-store (SIS) concept for key luxury brands. This concept would allow major brands within the industry run personalised areas specific to themselves within the larger area of The Watch House. The store has also been designed to utilise a new prototype LED lighting system making it environmentally friendly.

In addition to these existing brands, the new outlet of The Watch House in Wafi Mall also introduces Bedat & Co., a Swiss made luxury brand exclusively for women, enhancing the quality of the existing portfolio. The new store layout design creates a seamless and satisfying experience for the customer, with clear definition between luxury and fashion brands.

“This new store is a testimony to our commitment towards offering world class brands and quality to our customers. We have designed it around specific needs of our consumers and hope to offer an experience unique only to The Watch House,” said Dotzek. – TradeArabia News Service