"Every Mazda has a little bit of Miata in it-the soul of a sports car."

Jim O'Sullivan, president-CEO, Mazda North American Operations

A Volkswagen a Volkswagen?

"Dynamic German driving experience, plus cool styling."

Len Hunt, VP, Volkswagen of America

A BMW a BMW?

"BMW is the advocate for the driver. Our cars welcome drivers and passengers alike, but every important decision about the design, function and level of equipment is based on: If the driver were making this decision himself or herself, what decision would they make?"

James McDowell, former VP-marketing, BMW of North America now taking over Mini

A Kia a Kia?

"Industry-leading value. We offer more cars with more content than competitors. Also quality and safety."