Inside Look: Use Social Media to Understand Your Customers

According to one Alterian study, 80 percent of marketers say their disjointed reading of social media is putting their brands at risk.

All of which begs the question: How can you know what people are saying about you?

Monitoring social media gives you an insight into the way customers and potential customers view your brand. That can cut both ways. Tweets and Facebook posts let you see what you are doing right (so you can do more of it) and what they don’t like about you (so you can fix it).

While the upside of social media monitoring is self-evident – Who doesn’t want close insight into their customers’ thoughts and feelings? – there is a potential downside. Many will be daunted by the mere act of monitoring. What are we supposed to do, run searches on Facebook each morning? Troll through Tweets in the evening? It doesn’t seem practical.

Read the complete article I recently wrote for Dun & Bradstreet to see more about how you can use social media to understand your customers.