3rd Annual College Of Business Scholarship Challenge

Students across the country hear it from parents and teachers alike on a daily (if not hourly) basis: Get off Facebook and other forms of social media.

Well, if your student has already been accepted to our College of Business, they are now eligible to put their time on social media to good use and potentially pay their way through college at the University of New Haven.

For the third year in a row, the College of Business at UNH has issued a challenge to prospective students — show us that you have the potential to be a future business leader, and you may be the recipient of a full-tuition scholarship! The College of Business Scholarship Challenge asks students to develop a plan for a business that they would like to create someday, use Facebook as a marketing platform for launching their future business, and tell us why and how their business will be successful. Entries are being accepted from now until March 15, 2014.

To help get your student started, here are the nuts and bolts of how the Challenge works:

Step 1:

Think of a business you would like to create someday. This could be a gourmet restaurant, a sports-marketing firm, a unique service provider, or even an Internet-based company. There is no limitation on the size or scope of the business. The only requirements are that it is an original idea and that the student can provide a well thought-out explanation of what makes his or her business unique.

Step 2:

Compose a business plan detailing the organization in three pages or less. For the full parameters of the business plan, visit www.facebook.com/COBChallenge and click on the “Official Rules” tab.

Step 3:

Get creative! Spread the word about this fictional business by creating a Facebook business page for the company. Go to www.facebook.com/business/pages for tips on how to get a business page started. Students are not limited to using Facebook, but this should be their main marketing platform.

Step 4:

Submit your entry directly on the COB Challenge Facebook page and email your business plan separately to COBchallenge@newhaven.edu no later than March 15, 2014. The winner will be selected shortly after the deadline by the Dean of the College of Business and a panel of distinguished judges.