If you take a gander at their collection of swimwear, lingerie, and bodysuits and come across a bum-focused shot, you might actually see – gasp – stretchmarks.

This is shocking, you see, because in the world of advertising and selling clothes, things like cellulite, stretchmarks, and acne simply don’t exist. They’re erased before they ever make it to our screens.

The first sign of stretchmarks on ASOS appeared way back in 2016, with a model showing blemished skin and tiger stripes while wearing a white bodysuit.