One of the designers who made it happen

It was a pleasure working with Alfred. Very creative and professional designer who understands what the customer wants. Thanks very much!

- t.makinson

How No Bull started their web page design journey

Who are you known as?

No Bull Annuities

Tell us a bit about who you are and the people you reach

We’re a startup set to inject transparency in the world of shady Wall Street brokers. We focus on a specific investment product called variable annuities.

What we do: We reverse engineer 200 page product documents into interactive charts. “We read the fine print so you don’t have too.” This empowers everyday people to make educated decisions about their retirement (and don’t get ripped off).

Existing website

Inspirational websites

mint.com - (Really like the older site without the video).
campaignmonitor.com
sendgrid.com

We like these sites because they have:
Great visuals, Text Hierarchy, great layout, clean look, clear call to actions.

Page descriptions

The image that we want to convey:
- We’re unbiased, trustworthy and have the consumers best interest in mind
- We’re math geeks providing helpful research not sales guys trying to sell
- We turn incomprehensible “prospectus” documents into customized visual charts – so the user can understand and compare products before they buy one.

We’re going for a clean and visual look. That is, an easy to read layout with icons to help convey our message.

Page 1: Landing page:
See Wireframe for idea of the content. This is not meant to be a design map or creative guideline, just to convey basically what we need. Please feel free to take creative liberties with design.

The “Call to action” is to get the user to click the sign up button - so that should stand out.

We would like to have a main image that visually tells what we do:
Convert large incomprehensible documents (“prospectus”) into customized pretty charts that tell a story.

One idea we had: stack of papers go in one end of machine and a pretty line chart comes out the other. The machine could look like a meat grinder, copier, shredder, etc. These are just some ideas. Feel free to take your own direction. But we’re trying to get away from the status quo: Please no pictures of old people gazing at the ocean.

We’d like to have icons for the 4 bullets

FYI: We’ll be A/B testing the layout a bit.

Page 2: Content template page:
Same header & footer as landing page
Use content from our "About Page" at: http://nobullannuities.com/About.jsp
Our current design is horrible – please do your magic to make it look elegant!
This will be used as a template for new pages that we add going forward.
Will pay extra if can convert into a css

We look forward with your designs and will be providing daily feedback. Thank You!

Other notes

Target Audience: 40-70 year old middle class; somewhat tech savy (e.g. likely to research investments or do taxes online)

We are not attached to our current website. We feel that the heading area takes up too much vertical space. Also, we don't like the current font on the about page.