A new article from the BBC, following a press release from the Northern Ireland government, reveals that A Game of Thrones will hold primary filming in several locations in the country. This will include a “massive set” in the Paint Hall studios, according to the press release. Filming is set to take place in October. The Belfast Telegraph reports sources claim that the pilot could be “worth” as much as £10 million.

After further examination, this figure probably refers to the economic impact of the production’s presence in the Northern Ireland economy, which estimates impact by taking the actual spending and multiplying it by a factor that represents all ancillary economic activity.