NBC to air 'For Love Or Money' 'Joe Millionaire'-like reality dating show this summer

By Reality TV World staff, 04/12/2003

Variety reports that NBC has given a six-episode commitment to "For Love or Money" a relationship-oriented reality show that has already begun production. Nash Entertainment "Meet My Folks") and 3 Ball Prods. are producing "For Love or Money."

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"For Love or Money," likely to premiere in June, will feature 15 good-looking women vying for the affections of an eligible bachelor. The twist: The woman who ends up the bachelor's final pick will snag a $1 million payday. While the women know about the payoff, the guy doesn't -- making the show a sort of reverse "Joe Millionaire."

The show will also feature several other twists, though neither Bruce Nash nor NBC alternative chief Jeff Gaspin would offer specifics. "Women are definitely empowered here," Nash told DAILY VARIETY, adding that none of the female contestants ends up sleeping with the bachelor in a bid to win his heart. "This is a Bruce Nash show," he quipped.