Credit Union Marketing in 2018: Relevant Social Media Dates in Q1

Last year at around this time, I wrote about important social media dates for credit union marketers in the first quarter. Since a lot of folks seemed to read it, I thought I would pen a new post on the subject to help kick off everyone’s credit union marketing in the new year.

MLK Day / January 15, 2018

This Monday is MLK Day, which is widely recognized as a day of service (in addition to a celebration of the life of Dr. Martin Luther King, Jr.). This day aligns perfectly with the credit union movement. I always encourage our Saving Money Is Fun Kids Club partners to post something that encourages families to get out and volunteer. If parents get their kids involved in philanthropic efforts early, then they help pave the way for a lifetime of service.

Random Acts of Kindness Day / February 17, 2018

Here’s another great opportunity to promote positivity in your community. While Random Acts of Kindness Day doesn’t explicitly reinforce financial education, it does encourage doing something kind for another person, which is always a good idea. I think reminding your members — especially the young ones — to be friendly and courteous to one another is important.

International Day of Happiness / March 20, 2018

This special day, which was established by the United Nations, marks humanity’s move towards the idea that happiness is critical. To quote the International Day of Happiness website, “A profound shift in attitudes is underway all over the world. People are now recognising that ‘progress’ should be about increasing human happiness and wellbeing, not just growing the economy.” I encourage our partners to post positive messages on social media surrounding this day. Credit unions help teach their kids and their families’ kids to be money-smart, which leads to financial responsibility. With that power, children are primed to be much happier in life.

I’ll write another post in a few months for Q2. That’s an important time of year for credit union marketers, as April marks the start of Credit Union Youth Month! (Who else loves this year’s theme — The Science of Saving?)