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Boundary pushing retailers LN-CC have announced leading e-commerce experts Locayta as their chosen provider of online search, product recommendation and merchandising functionality.

LN-CC hit the market in February 2011 with a ground-breaking approach to visual merchandising. Their radical installation store, housed in a former boxing gym in Dalston, features 6,000 square feet of space divided into 7 concept rooms. Each room is themed to the luxury fashion, music and book collections on offer.

The brand aims to create an interactive experience that customers can engage with at any level they choose. This approach has attracted considerable attention, with online lifestyle magazine weheart.com acclaiming LN-CC as “one of the most daringly original retail concepts we've encountered”. The challenge for LN-CC was to recreate this pioneering merchandising philosophy online.

Locayta's sophisticated search, merchandising and product recommendation technology has provided the answer. A powerful repertoire of tools enables LN-CC to control every aspect of their product displays, recommendations and search functionality whilst ensuring a highly personalised experience for shoppers.

Locayta's technology is driven by intelligent algorithms that track user behaviour and adjust product sequencing and suggestions to customer behaviour. The ability to adapt their site in real time enhances the individual experience LN-CC aims to create. The ultimate aim is to grow customer loyalty and sales revenue whilst preserving the ethos of LN-CC's brand identity.

Locayta's flexible Software as a Service model is a fitting choice for LN-CC, as Locayta Head of Sales Mark Turner explains. “LN-CC are an entirely individual brand who are challenging the convention of retailing as a service” he says. “They want customers to enjoy a personalised and aesthetic experience. At the same time it's essential that they have the practical tools available to ensure online shoppers can search with ease and are encouraged to increase their order values by choosing additional products.”

LN-CC joins a global list of more than 100 clients including Tesco, Superdry and Boohoo.com who use Locayta's technology to drive their e-commerce revenue. Their software also makes sound business sense, as Turner points out: “Our performance based pricing model guarantees an exceptional ROI for newcomers like LN-CC who are shaking up the retail scene. We are delighted to have this intriguing brand on board and to be able to meet their needs so precisely”.

A free online demo of Locayta's search and merchandising software can be viewed at www.locayta.com.