Tuesday, September 20, 2011

NIKE LEBRON 9 OFFICIALLY UNVEILED

Nike has officially introduced LeBron James’ ninth signature model, the Nike LeBron 9. Jason Petrie returns as the main Nike Basketball designer for the Nike LeBron 9 following a highly successful run of the Nike Air Max LeBron 8. Like its previous few predecessors it also encompasses details, characteristics and performance attributes. They stick with Flywire technology and Hyperfuse construction for a more secure lockdown fit.

“From the very beginning of the design process for the LeBron 9 we wanted to break the mold with a shoe that maximized the strengths of a triple threat player like LeBron,” said Jason Petrie, Nike Basketball Designer. “LeBron brings a rare combination of speed, agility and force to the game and my goal is to outfit him in a shoe that lets him do what he does best while maximizing our superior innovations.”

The combination of both technologies gives the Nike LeBron 9 an extra dosage of breathability, durability and superior support. The three-layer Fuse construction creates an almost seamless, one piece upper that sheds unneeded weight, while the Flywire 3.0 technology is present for additional strength and lock down support.

Much like the Nike LeBron 8 PS, the Nike LeBron 9 features Max Air 180 in the heel for absorption on impact with a Nike Zoom unit in the forefoot for a very bouncy responsive system. Additionally, a carbon glass shank plate provides torsional rigidity and support while reducing midsole weight. Other performance-driven elements include textile wings, Nike Pro Combat inspired padding, asymmetrical lacing, heel pull tab, an outrigger (lateral stability), ventilated tongue and flex grooves in the outsole.

On October 1, the Nike LeBron 9 will be available at select retailers in China. US retailers will get their chance at LeBron’s ninth signature model on October 15 in a limited edition “Cannon” colorway, with select college colorways launching on October 14. The original black/red/white will release on October 25.

Also, the Nike LeBron 9 will be the first LeBron James signature shoe available on on NIKEiD.com. Beginning October 11, the LeBron 9 can be previewed on NIKEiD.com with full design options available. The shoe is available for purchase on NIKEiD.com beginning October 25 in China, Europe, Japan and the United States. The LeBron 9 will also be available in three limited time packs on NIKEiD.

Lastly, Nike has partnered with the videogame NBA 2K12, to integrate the LeBron 9. Beginning October 4 during NBA 2K12’s launch, the LeBron 9 will release in special colorways in the game in unison with key retailers. Additional LeBron 9 colorways will launch within the game at key moments throughout the year.