Monday, February 27, 2012

New look: SF Tagesschau

The Swiss national broadcaster, SRG SSR, is gearing up for the launch of six high-definition channels on February 29. At the same time, its TV channels will introduce new logos, two of them will change their names, and there will probably be some new graphics. This is a culmination of a rebranding process that was revealed back in May 2010, aimed at bringing the corporation's activities closer together. Expect a post about that when more information becomes available.

In the meantime, the German division SRF has unveiled a new intro for its news programme, SF Tagesschau, which also launches on February 29.

Previous intro.

The previous look was part of a major relaunch of the Swiss-German television broadcaster which was created by Dunning Eley Jones in London and launched in December 2005.

Update: The new music was composed by German film and TV composer Hans Günter Wagener, who also composed the previous theme tune.

Having been on the air continously since 1953, Tagesschau is one of the oldest news programmes in the world. To remind us of their legacy, SRF have posted a number of previous intros. They are presented below.