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Amazon Prime Day vs. Black Friday in July Competitor Sales

Kristin McGrath

Updated November 15, 2018

Prime Day is a great sale, but it’s not the only sale going on. Here’s when to shop Amazon and when to shop the competition during Prime Week.

Amazon Prime Day gets most of the attention in mid-July. But plenty of competitors run simultaneous Black Friday in July sales. To help you decide where to spend your money (and time) hunting for deals, we pitted Amazon against its competition category by category.

The reason these sales win over Prime Day? It's all about size and focus. Rather than waiting until July 16 and sorting through Amazon’s limited-time teaser sales, you can shop Dell’s and Newegg's extensive selections.

Laptops, desktops, gaming computers and TVs are up to 40% off at Dell, for example. Laptop doorbusters start at $129.99, but there are plenty of high-end gaming machines in the sale, too.

TVs

Winner: Black Friday in July (Dell and Best Buy)

Amazon’s deals of the day (in the lead-up to Prime) have included some great TV deals, including $289 for a Hitachi 4K TV on July 9. But, if you want to browse a larger selection (without worrying about deals expiring within a day), we suggest Dell’s Black Friday in July sale as well as Best Buy’s TV deals.

If you don’t find what you’re looking for, check back with Amazon, which is sure to drop limited-time deals on select TVs (most likely those that come equipped with its proprietary Fire TV).

Smart Home

Winner: Amazon Prime Day

Amazon drove the smart home invasion with its Echo devices, and Prime Day is when its smart home deals really shine. While some of the best deals won’t be announced until Prime Day, check out the following:

$100 off the Echo Show: This smart home assistant has a screen for video. It’s priced at $129 (down from $229) for Prime Day — a good deal when you consider that the regular Echo is $99.99.

Device Deals at Whole Foods: Amazon announced on July 10 that it would be offering discounts on Alexa-enabled products (such as Echo and Fire TV) inside Whole Foods stores on Prime Day.

Google deserves and honorable mention in this category, however. It's discounting its Google Home to $99, the Google Home Max to $129 and the Google Home Mini to $34 at Best Buy, Target, Walmart, eBay and Bed Bath & Beyond through Prime Day.

As for consoles and VR systems, deals are few and far between at this point. That could change on Prime Day, so stay tuned.

Food/Pantry

Winner: Amazon Prime Day

In the lead-up to Prime Day, Amazon has been launching deals of 25% off various snacks and pantry staples (brands change each day). Amazon is also offering 30% off everyday essentials from its in-house brands. Think snacks from Wickedly Prime and Mama Bear and vitamins from Amazon Elements.

About the Author

Kristin is a savings and deals expert at BlackFriday.com. Her background in personal-finance journalism — along with her own enthusiasm for shopping and travel — drive her passion for helping consumers become savvy and informed bargain-hunters.

Editorial Note: Any opinions, analysis, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any of our partners.
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