Gerry is the founder and CEO of Customer Carewords. He is widely
regarded as the worldwide authority on increasing web satisfaction by
managing customer tasks. Gerry has spoken, written and consulted
extensively on web content management issues since 1994. His latest
book, The Stranger's Long Neck: How to Deliver What Your Customers
Really Want Online, was published in 2010 by A & C Black.
In 2006, The Irish Times described him as one of five visionaries who
had had a major impact on the development of the Web. (The other four
were Tim O'Reilly, Vint Cerf, Tim Berners-Lee, and Nicholas Negroponte).
In 2006, he received the Educational Contribution award from the Irish
Internet Association.
Gerry has written four books. In 1999, Gerry published The Caring
Economy (Blackhall Publishing), which was voted 25th out of the top 50
new economy books by Middleton/Capstone. In 2001, he published two
books with Financial Times Prentice Hall, entitled: Content Critical and
The Web Content Style Guide. Design Research News stated that Content
Critical "should be on the reading list of every course in Web design".
Knowledge Management Review described it as a "bible" of content
management.
In 2006, he published Killer Web Content (Bloomsbury / A&C Black).
Suzanne Sowinska, Manager, Content Publishing Excellence, Microsoft
Corporation described it as "essential reading". Bev Godwin, Director,
FirstGov.gov: The U.S. Government's Official Web Portal, said about the
book: "Genius! Gerry McGovern gets it! If you read ONE book on
managing a Web site, this is it".

Jeff Gothelf has spent a 14 year career as an interaction designer, Agile
practitioner, user experience team leader and blogger. He is one of the
leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is
the author of the upcoming O'Reilly book (2012), Lean UX: Applying lean
principles to improve user experience. He is a highly sought-after
international speaker having presented at EuroIA, SXSW, IA Summit,
Interaction (IxDA), London IA, the Agile conference and Startup Lessons
Learned. Jeff has led cross-functional product design teams at TheLadders,
Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong
advisory and mentorship presence in the startup communities of New York
City and Silicon Valley. Most recently he launched Proof - a lean product
innovation studio in NYC.

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying
the user experience. He specializes in making statistical concepts understandable
and actionable. Jeff has published over fifteen peer-reviewed research articles
and presents tutorials and papers regularly at the leading Human Computer
Interaction conferences: CHI, UPA and HCII and HFES. He has worked for Oracle,
PeopleSoft, Intuit and General Electric.

Began college studies as music major. Graduated 1975 with BM in music theory and
composition, 1978 with MM in music composition. Switched to experimental psychology,
graduating with BA in 1978 and MA (engineering psychology) in 1982 (all degrees from
New Mexico State University). Began work at IBM in 1981 as human factors engineer,
primary focus on input methods (keyboards, mice, touchscreens, joysticks). Started
work on speech input/output in early 1990s. Graduated with PhD in experimental
psychology (psycholinguistics) in 1996 (from Florida Atlantic University).
In addition to scholarly publications, has over 50 patents issued by the US Patent
Office -- designated an IBM Master Inventor in 2003.

William (Bill) Albert is the Director of the Design and Usability
Center at Bentley University. Previously he was Director of User Experience at Fidelity
Investments for six years. Prior to joining Fidelity, he was a Senior User Interface Researcher
at Lycos and Post Doctoral Research Scientist at Cambridge Basic Research. Over the past decade,
Bill has used nearly every type of usability metric as part of his research. He has published
more than 20 papers and has presented his research at many professional and academic conferences.
Albert has been awarded prestigious fellowships through the University of California and the
Japanese government for his research in human factors and spatial cognition. He received B.A.
and M.A. degrees from the University of Washington and a Ph.D. from Boston University.

Sabrina Mach, co-founder of Webnographer has a background in market research, design
and human computer interaction. She is passionate about making web evaluations easier,
more effective and measurable. Sabrina has extensive experience in remote usability,
having carried out studies for some of Europe’s largest telecoms companies, broadcasters,
and travel sites. The studies have used methods ranging from remote ethnography, critical
incident reporting, to asynchronous remote testing. She has researched participant
behaviour and tested websites in over 150 countries. Her MSc dissertation at University
College London compared the benefits and trade-offs between conventional lab testing and
un-moderated remote usability testing.

James started off as a programmer, but soon realised that, to see what he has
created was becoming a reality, he would have to be entrepreneur as well. James has been
involved in a number of start ups, including Eidos (who went on to launch Tomb Raider),
and Deckchair.com with Bob Geldof. He is passionate about making software less
frustrating and easier to use.

A user experience researcher at Google New York since 2008, Tomer is currently
doing user research for Google Search. Previously, he led the UX research effort
for Google’s online advertising management platform, DFP (Doubleclick for Publishers).
Prior to working for Google, he was a user researcher at Check Point Software
Technologies in Israel, where he led the research effort for dozens of networking
and Internet security products on various platforms. As founder and president of UPA
Israel, Tomer led the chapter to many achievements, including raising awareness of
the need for easy-to-use, efficient, and fun technology products, as well as growing
and nurturing a professional community of 1,000 practitioners. He speaks at conferences
and professional events, is a published author of articles and papers, and a past
editorial board member for UX Magazine. Tomer is the author of the forthcoming
Morgan Kaufmann book, It’s Our Research: Getting Stakeholder Buy-in for User
Experience Research Projects, which will be out in 2012. He holds a master’s degree
in human factors in information design from Bentley University.

As the Director of Customer Insight at EffectiveUI, Julia leads the customer insight team and identifies the
best ways to uncover key insights to inform design and development of digital products. With an arsenal of
experience and methods, from remote usability testing to contextual inquiry, she helps discover simple solutions
that have a big impact for users and businesses. She also facilitates data synthesis and client collaboration
for a cohesive process of co-creation.
Julia is passionate about how customer insight can effectively inform design, address clients’ key goals
and bring the customer to life.
Prior to EffectiveUI, Julia was the Research and Development Manager at Adaptive Path where she oversaw projects
including a user-centered glucose pump and monitor for people with diabetes. She was also Director of User
Experience at Bolt Peters, where she led research projects focused on increasing online conversion for her
client's.

Alfonso leads UserZoom´s Sales worldwide. He has 14-years experience in the field
of Online Marketing, Web Design and User Experience, having worked for companies such
as Dell Computers, Icon Medialab (now LBi) and Proxicom’s venture in Spain (nowIndra).
He also co-founded Xperience Consulting, one of Europe’s most experienced usability
consultancies.

As a UX consultant, Jon helps companies set up and improve their user-centered
design and research processes. Jon has led UX projects for several Fortune 1000
companies—both as a consultant and as a member of in-house teams. His experience
spans a wide variety of domains, including consumer and enterprise software,
consumer hardware, IT projects, and ecommerce Web site design. Jon is a Certified
Scrum Product Owner, with extensive experience integrating Agile and user experience
for both large, globally distributed teams and early-stage startups. Before becoming
a consultant, Jon was Director of User Experience for the Quicken Division at Intuit.
In that role, he helped the company launch new products for the health care and online
banking markets. Previously, Jon was the first Innovation Architect at SAP, where he
helped the company build a team in California. Jon has held management and leadership
positions at Vitria Technologies and Siebel Systems and has held UX roles at Cisco,
Oracle, Symantec, and IBM.

Darrell Benatar is CEO of UserTesting.com, the largest video usability testing service in the world.
Darrell was previously CEO of Surprise.com which was named one of "Time Magazine's 50 Best Sites".
Prior to Surprise.com, Darrell produced computer-based learning applications including Make Your Case,
a video-based mock trial game which is used in over 100,000 schools to teach students about jury trials.
After graduating from Berkeley's Haas School of Business, Darrell ran a family business that distributed
office products and furniture.

RJ Owen is Design Research Lead at EffectiveUI, focusing on customer insight
work including ethnographic research, design validation, co-creation exercises
and expert design. In this role, he runs a variety of research methods to gain
qualitative insight into a user’s needs and desires, and validates designs by
performing user testing. He brainstorms with clients to invent new designs, and
works with the interaction design team to actually design the application. RJ
also plans the engagement, produces CI deliverables and presents them to clients.
RJ started his career as a software developer and spent 10 years working in
C++, Java, and Flex before moving to the design research and customer insight
team at EffectiveUI. He truly loves good design and understanding what makes
people tick. RJ holds an MBA and a bachelor’s in Physics and Computer Science.
He is a frequent speaker at industry events such as Web 2.0, SXSW, Adobe MAX
and 360|Flex.

With a strong passion for design and user experience, Timothy Whalin has
led interactive teams to build products in the education, financial, and TV
industries. Since 2001, Timothy has been creating unique solutions to visual
design problems that have improved the way users engage and interact on the
web. He has directed design projects for over 40 Not for Profits internationally,
some of the largest broadcast media companies, and is currently producing new
experiences around video consumption on the web. He never stops searching for
new opportunities to work with businesses, improving their user experience and
product designs. Timothy is leading the user experience at Intelligent Software
Solutions and has recently founded Evolve UX, a user experience agency based
out of Denver, CO.

Bill Skeet is a web strategy and UX leader with diverse experience at Fortune
500 companies and start-ups across media and high-tech industries.
He introduced user-centered design and research practices as Chief Designer at
Knight Ridder in 1995 and, and continues to advocate customer-centric design
methods, at Cisco Systems where his team is responsible for the digital support
experience.
Since joining Cisco in 2010, Bill has guided numerous design improvements
that have increased efficiency in navigation to product support content,
reduced steps for software downloads, and surfaced personalization capabilities
that accelerate repetitive tasks.
In 1994, convinced that print media would inevitably transition to screen technology,
he created one of the first newspaper web sites. His original framework design was
later used at Knight-Ridder to launch more than 20 newspaper websites from 1995-1996.
Bill holds a B.S. in Journalism and an M.S. in Special Studies: Information Design (Cognitive
Psychology, Industrial Design and Mass Communications), both from the University of Kansas.

Kim Oslob has worked in the field of User Experience Research for over 15 years.
She has extensive experience with both qualitative and quantitative UX Research
through her work at Claris (now Filemaker), Macromedia (now Adobe) and VistoCorp
(now Good). Kim has been a presenter at several conferences, including UPA, written
an article for the User Experience Magazine, been a guest speaker at the STC-Usability
Sig, and an invited speaker for UC Berkeley’s Tech Writers Usability course.
Kim is skilled at developing and managing usability research plans from concept through
roll-out. Since joining UserZoom 3 years ago, she’s worked closely with high profile
clients to design and implement top notch research, and helped define UserZoom product
strategy.
When she’s not helping customers make the most out of UserZoom, you can find her
spinning around at the ice rink as early as 5am on Sunday mornings.

Scott has more than 28 years of experience helping organizations make significant
and measurable improvements. He is the founder and Managing Director of Sigma Consulting
Resources.
Scott has consulted and facilitated over 250 design and improvement teams and delivered
training to over 10,000 students worldwide in a broad range of topics including Lean Six
Sigma, Design for Six Sigma, Balanced Scorecards, Process Management, and Design of
Experiments.
In addition to Scott's work with Sigma Consulting and other consulting firms over last
28 years, he also worked as a Product Development Manager for GE Capital and a Master
Black Belt for GE Capital, Equity Capital Group. Scott is a contributing author to Rath
& Strong’s Six Sigma Leadership Handbook and is a Senior Member of the American Society
for Quality (ASQ).

Erin works for Autodesk, Inc. – the makers of AutoCAD and a world leader in
3D design software for manufacturing, building, engineering, and entertainment.
Erin manages user experience research across several of Autodesk's engineering and
design products. She actively researches topics ranging from the future of
computer-aided design, to how best to integrate marking menus into AutoCAD, to the
contribution of user experience to likelihood to recommend a product. Erin has a Ph.D.
in Human-Computer Interaction and 15 years of experience using both quantitative and
qualitative research methods. Prior to Autodesk, Erin consulted for IBM, Boeing and AT&T.

Trent Mankelow is the co-founder of Optimal Usability, a New Zealand-based design
and research consultancy. In late 2004, a banking client hired Optimal Usability to
review their information architecture, and the team felt that the existing online
tools weren’t up to scratch. They hired a friend to knock together a card sorting
tool in a weekend, which they called OptimalSort. Since then the one tool has grown
to a suite of three, and more than a million people from around the world have
participated in Optimal Workshop (@optimalworkshop) studies to make the world a
little bit more findable.
He has a love affair with South America and has visited six times.

Dr. Uwe Sander is professor of medical information management at the University
of Applied Sciences in Hannover, Germany. His widely published research focuses
on benchmarking the usability of Physician and Hospital Rating Sites—an increasingly
popular and important sources of information for patients.

Charles Wiedenhoft’s influence can be understood, quite simply, through one of his favorite quotes:“Information consists of differences that make a difference.” – Edward Tufte
In his role as Director of Business Planning and Optimization at marketing agency Red Door Interactive,
Charles develops insights that improve the performance of clients’ marketing programs and create better
experiences for their customers. He’s also a group manager who oversees the firm’s Experience Design,
Analytics & Optimization, Strategic Planning and Business Intelligence practice areas.
Charles’ website usability recommendations have directly resulted in millions of dollars in e-commerce
sales for Fortune 500 clients. He is a firm believer in walking in the shoes of his clients’ customers
using a genuine, insights-forward user-centered approach. He is driven to make it easier for people to
accomplish their goals and to create experiences that surprise and delight for clients such as Cricket
Communications, Smith+Noble, Rubio’s Restaurants, Inc. and Petco.
Charles is a sought after source in communications, featured in Mashable, iMedia Connection, Website
Magazine and NBC San Diego, in addition to numerous speaking engagements. He’s helped Red Door Interactive
itself win several industry and “Workplace Excellence” awards locally and nationally from outlets such as
AdAge, Inc. and SHRM.

Kevin is Founder + CEO of Slice of Lime, an 11+ year Boulder-based agency that specializes
in marketing websites and user interface design for web apps and mobile apps. Slice of Lime
works with a variety of clients ranging from big brands to funded startups both locally and nationally.
Slice of Lime works seamlessly with their clients’ development teams, adopting agile and Lean UX
principals. This unique approach has positioned Slice of Lime as a leader in the space for the User
Experience Strategy and User Interface Design of successful applications.
While not working at Slice of Lime, Kevin enjoys illustration, mountain biking, writing music,
and, most of all, hanging out with his wife and playing make-believe with his two daughters.

Learn about a robust method for identifying your customers’ top tasks.
Developed over 10 years, it has been used over 400 hundred times in 14
languages by organizations such as Microsoft, Cisco, IBM, Tetra Pak,
T-Mobile. The Top Tasks method gives you a league table of your customers’
tasks—from the most important to the least important. This is essential.
Most people agree what the overall top tasks are, but then they say:
“but my tasks are also important.” We need to be able to show what is
important and what is not important.

DETAIL

Lean UX is a critical movement so essential in a world where we must
continuously and rapidly adapt. But we can’t continuously improve everything.
We must first improve the top tasks—those with the biggest customer demand and
impact. Improving top tasks is where most value can be achieved.

Many web / app teams are not focusing on customer top tasks. The reason is
that there are far more tiny tasks and when a tiny task goes to sleep at night
it dreams of being a top task. So, the tiny tasks are constantly bombarding the
team with requests. This method allows you to say no in a definite and clear manner
to tiny tasks and it gives you the justification for focusing most effort on your
customers’ top tasks.

WHAT YOU WILL LEARN

How to define a customer task. What is a task? What is not a task?

Where to get your initial list of tasks from. The best sources

How to refine your tasks and get to a final task shortlist

How to design a unique voting survey that will give you a league table of your customer tasks

The days of heavy specifications and documentation are numbered. The new currency
of web and software development is shared understanding within nimble, small,
dedicated teams. In this workshop, Jeff Gothelf will teach you the collaborative,
cross-functional ideals behind Lean UX and demonstrate the power of highly
cooperative teams.

DETAIL

Through several hands-on exercises that demonstrate how people work together to
build a shared understanding, you will learn to:

Reframe requirements as assumptions

Create experiments to validate those assumptions

Minimize the waste in your UX activities

Collaboratively solve tough design challenges as a team

This workshop is for web designers (interaction, visual, etc) and the product
managers and developers who work with them. You’ll take away practical skills
to encourage greater team collaboration, rapid design tactics, shorter feedback
loops and increased product validity all while increasing team productivity,
efficiency and camaraderie.

Usability testing is an essential skill for usability practitioners –
professionals whose primary goal is to provide guidance to product
developers for the purpose of improving the ease-of-use of their products.
It is by no means the only skill with which usability practitioners must
have proficiency, but it is an important one. A recent survey of experienced
usability practitioners indicated that usability testing is a very frequently
used method, second only to the use of iterative design. The primary goal of
this workshop is to provide an introduction to the practice of usability testing.

DETAIL

This workshop will include discussions on:

The concept of usability and the history of usability testing

Various goals of usability testing

How to run usability tests

Those who would benefit the most from the workshop are:

People new to the field of usability testing (beginners or novices, or other
practitioners who have not followed recent research in usability science).

There are no materials, knowledge, or equipment requirements for participants.

In this workshop, we'll explore the concepts behind Agile & Lean, how they differ,
and how the "Lean Startup" movement's emphasis on hypothesis testing can help teams
be more efficient in exploring ideas for product design. We'll talk about best practices
in formulating testable user stories and demonstrate ways you can use metrics like task
completion rates, Net Promoter Scores, SUS, and conversion rates while grooming the product
backlog and refining designs.

DETAIL

Hands-on exercises will help you learn techniques that you can use to:

Write better user stories that are testable and estimable

Groom your backlog using personas, themes, & epics

Rapidly prototype ideas as a team

Define done using test driven design principles

Set metrics based design goals

If you're a product owner, designer, researcher, or UX savvy developer with at least a
basic level of understanding of UX and Agile who wants to learn how your team can be “more lean”
this workshop is for you.

One of the biggest challenges and top frustration causes for UX research and
usability practitioners lies in getting buy-in for research from stakeholders.
People have trouble persuading stakeholders to conduct UX research to begin with.
They have difficulties in getting sponsorship and budget for fieldwork. They
experience hostility when they try to get their stakeholders to act upon research
results. This workshop provides strategies and tools for getting stakeholder
buy-in for UX research. During the workshop we will learn tried and tested techniques,
hear success and failure stories, practice and role play, and share insights with
other workshop attendees.

DETAIL

What do workshop attendees learn?

Improve client skills, learn to deal with difficult stakeholders

Learn communication techniques that have been proven to work with stakeholders

Learn how to encourage stakeholders to act upon research results

Workshop components:

Learn: 12 silver bullets for getting buy-in are introduced

Try: Attendees work in small teams on case studies

Share: teams share their analysis and learn

Please bring either a laptop with a built-in webcam or a smartphone with a video camera or
a small camcorder (e.g., a Flip).

Make better decisions with user research. Is Design A more efficient
than Design B? Do more users convert on the new design? Is our Net Promoter
Score statistically better than last year? Learn to use and interpret the
right statistical tests on small and large sample user-data using just Excel.

Does a blue button convert more users than a green button?
Does, copy, position or color matter in improving the user experience
and converting more users?
Multivariate testing allows you to determine which combination of
design elements generate the highest conversion rates.

In this half-day workshop we'll give you hands-on instruction in conducting one of the most
simple and powerful forms of user research: expert review and guerrilla testing. This technique
is the foundation of good design research and valuable for anyone from seasoned designers to
business administrators to software developers and everyone in between. We'll spend the first
half of our session discussing techniques for performing an expert review of a design – we'll
define a heuristic, analyze a design against it, and build a report of our findings. Next we'll
teach you how to build a design research plan against those findings and go live into the field
to conduct your test. We'll talk about techniques for drafting good questions, performing an
interview that garners good insights without biasing the study, and how to approach potential
interviewees in a way that's easy and natural. Finally we'll cover how you can mine this data
for valuable insights that improve your design and result in better products. This session is
a must for anyone who is involved in building software.

The goal of this workshop is to teach participants how to effectively
use a wide variety of user experience (UX) metrics as part of their everyday
work. Participants will learn all the common UX metrics, as well as lesser
known, but equally effective metrics. Participants will learn the strengths
and limitations of each metric, when to use (and not use) each metric, and
how to present UX data in a simple yet compelling way.

It’s such a waste when stuff is hard to find. In the book Ambient Findability, Peter Morville
quotes a study that estimates that in a medium-sized hospital, 8,000 hours a year of staff time
are spent explaining signs and redirecting people. That’s 4 person years!
Finding stuff online is even worse. According to IBM’s chairman, it’s estimated that there will
be 44 times as much data and content coming over the next decade, reaching 35 zettabytes by 2020.
That’s 35 followed by 21 zeros.
There is one thing you can do to help the madness. You can create an effective information
architecture (IA) to connect people with the content that they’re looking for. In this
practical workshop you’ll learn how to create an effective IA which will help ensure
that your stuff is easy to find and provide your visitors with a great experience. You’ll
leave with an armload of practical insights and tips, and with the inspiration to refine and
test your own IA

DETAIL

After attending this workshop you will:

Understand why information architecture is so important, and why it’s our own fault that we are drowning in information (hint: dopamine)

What information architecture is, and what Brad Pitt’s brother and an animated dinosaur has to do with it

How to do information architecture the Lean UX way, including how to validate your hypotheses through card sorting and tree testing

Have heard real-life stories of what works and what doesn’t work, including surprising insights from mining our database of 1,000,000 participants

Have had hands-on experience running a tree test

Know many new New Zealand colloquialisms including ‘tuatara’, ‘tramping’, and ‘afternoon tea’

Who should participate in this workshop:

People brand new to UX

Experienced UX practitioners looking for new ideas

Website designers and developers of all stripes

Product managers wanting to know more about how information architecture fits into the wider product development lifecycle

The culture of launch and leave—management based on projects—is a pre-Web
management model that is simply not effective is a highly connected, rapidly
changing world. We need a management model around continuous improvement and
lean UX because that gives us flexibility and the ability to rapidly adapt
and evolve. But how to get it? We must get teams to manage tasks not content
or technology. And we must measure outcomes, not inputs.

12:10h to 12:40h @ Capital 1 & 2
WHAT I LEARNED ABOUT UX RESEARCH FROM LEAN STARTUP GURUS

Tomer Sharon → 30 min Talk

I have recently met the top two thought-leaders of the Lean Startup
movement, Steve Blank and Eric Ries. We talked about Customer Development, lean entrepreneurship,
UX research, and design. In this talk, I will share six insights gained during these conversations,
which to my surprise can teach us UX practitioners a lot about our field. The talk will end with six
lean recommendations about how we can get better buy-in for UX from the people we work with
every day.

Smartphones and tablets now play a leading role in how we access the
Internet. Successful design strategies take into consideration unique device interaction styles,
context of usage and technical constraints. This presentation will provide tips and best practices
on creating mobile-friendly experiences. Attendees will learn how to determine mobile priorities
through a lean, data-driven approach.

With examples from PayPal, Walmart, PBS, NFL, Mattel, and Levi’s,
Michael will demonstrate that although eyetracking (ET) can be a pain, it helps UX pros like no other method can.
After this session you’ll realize that the way human visual systems navigate within a single page (or even a scroll),
can be more important than how people move between pages. Come see the principles that govern visual discoverability
of UI elements on full display in groan-worthy videos. If people don’t see it, they can’t act on it. Research done
trackside at a NASCAR race, or in a mall, will challenge your assumptions about what is possible in terms of getting
ET out of the lab.

As user experience practitioners, everyday we face the challenge of aligning business
goals with user needs. Sometimes these align perfectly, but often one has to be sacrificed for the sake of the other. How do you
satisfy both while making the business profitable and producing a beautiful user experience? During this talk, we'll discuss
practical ways to make this possible and how to find harmony with the business and user needs.

16:00h to 16:30h @ Capital 1 & 2
HOW CISCO USES TPI TO DRIVE UX IMPROVEMENTS ON THE SUPPORT WEBSITE

Bill Skeet → 30 min Talk

16:00h to 16:30h @ Capital 3
THE LEAN UX DIET: How a Boulder UX/UI agency switched from waterfall to agile and lost a
collective 100 pounds in the process.

Kevin Menzie → 30 min Talk

This talk will explore the evolution of an agency moving from a traditional
waterfall approach to a lean/agile methodology around user experience strategy and user interface design.
We’ll talk about what worked and what didn’t and how Lean UX has allowed us to grow, relieve stress, and,
believe it or not, lose weight.

This presentation debunks many of the mythologies surrounding the
philosohpies and methodologies of Lean. Starting with the fundamental premise that value is defined by the customer,
the presentation reviews the principles of Lean in the context of the 21st century economy, and what this means to
you and your organization. Connect your organization’s day-to-day activities with Lean concepts and “learn to see”
in ways that fundamentally transform how you lead, manage, and work.

About Lean UX

The Lean UX Denver theme combines Lean and UX. Lean is centred on preserving
the value of a product or service, while reducing the amount of work done by
either the producer or consumer. UX or User Experience is about the methods to
create a product with high Satisfaction, Efficiency, and Effectiveness for the user.

Lean UX'ers considers the expenditure of resources for any goal other than the creation
of value for the end customer to be wasteful, and thus a target for elimination. For example
putting an obstacle in the way of the user would be wasteful, but it would be also wasteful
to make the user do something too hard. Lean UX'ers also try to reduce the amount of work to
produce something, by identifying wasteful process, and bureaucracies.

Lean comes out of the management philosophy that drove Toyota from being a small
unknown car manufacture to being the number one in the world. User experience was
coined by Don Norman in the mid 1990 when he worked at Apple