Best practices for website content:
* give value (“how to”)
* use keyword phrases appropriately and naturally
* keyword density does not exceed 2-5%
* TITLE and DESCRIPTION match up with content

As long as the webpage text is original and on-topic, more is better.

Provide descriptive information about yourself (bio) and your business (history, timeline). What makes your business special and unique? What benefits might reasonably be expected for a client? What is the difference between your business and other similar companies?

You can use the inverted pyramid aproach or not. The inverted pyramid is a traditional Journalism 101 news reporting style where you communicate the most important and relevant information at the beginning then information of lessening importance as the story goes on. The inverted pyramid is designed to hook your reader, there is no SEO advantage.

Here’s how to improve website quality:
* Unless you’re Coca Cola and you will not reveal the secret formula even under torture, go ahead and put all of your useful information on your website. Make “how to” videos.
* Use your keyword phrases in headlines, TITLE and DESCRIPTION neta-tags, ALT text titles and captions for images, and your webpage visible text.
* Compare your website with higher ranking competitors. What are they doing that you’re not or better than you do?
* Track everything, analyze everything, survey everyone – gather data with Google Analytics and asking your customers what they need and want. (I recommend taking a break from Google Analytics and all tracking except Customer feedback on a regular basis.)
* Use Google’s keyword tool to determine what the important searches are for your business