Microsoft begins unification of apps, movies, TV and music into a single store in Windows 10

Universal apps are a huge part of Microsoft’s strategy with Windows 10. Similarly, the Redmond-based company is also working to host all of its wares under a single unified Windows Store. Its efforts have been slowly coming together as of late and starting today, those using the latest builds of the Windows 10 Technical Preview will see a Movies & TV category in the current Store Beta.

Microsoft’s Brandon LeBlanc notes that the new page is rolling out over the course of the next 24 hours. Once visible, Windows Insiders will be able to browse and search for videos, rent or purchase movies and television shows and play them in the new Video Preview app. All media will be accessible from other Windows devices as well as on the Xbox One.

A Music page will be added to the Store Beta in the coming weeks.

LeBlanc is quick to point out that the experience users will see today is far from a finished product as there is still much work to be done. For example, don’t expect to see details like cast and crew on movies and television right now. Furthermore, content can only be streamed at this time. Fret not, however, as LeBlanc reassures users that offline downloading will eventually be possible.

Microsoft is planning to share a lot more on the matter later this month at its Build 2015 conference in San Francisco.