The latest innovations in Social Media Advertising

Video Subtitles

Closed captioning may not be your first thought when uploading great video content to your Facebook page, but it is a valuable feature that every video advertiser should be utilizing. According to Facebook, 80% of users react negatively to video sound auto-playing within the content feed. Sound playing unexpectedly from a video can be jarring or irritating to users and cause them to leave Facebook. As a response, Facebook introduced video subtitles in September 2015. This allows users to better understand or follow the content without being disrupted by the sound of the video that may affect their interest in watching longer or in full.

After working at various levels in the social software space for the past five years or so, I couldn't be more excited about where this field is heading. After much derision over ‘Tweeting what you ate for lunch’ and apps over-sharing every activity for just a bit more newsfeed juice, the macro-trends in this space are showing signs that it is graduating from its freshman class.