Keep an eye out for invisible pains - Danish Rheumatism Association

Mikkel Blaabjerg

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Keep an eye out for invisible pains - Danish Rheumatism Association

Mikkel Blaabjerg

The Danish Rheumatism Association brings focus to the invisible pains that Arthritis patients experience every day in a cinematic and narratively driven awareness film, directed by award-winning commercial director Mikkel Blaabjerg in collaboration with the agency Primetime. In the film we follow a father and his daughter getting through a regular day, but which often requires a lot of energy for people suffering from Arthritis, while it's usually only tiredness that can be seen.
12 October is #worldarthritisday