Starbucks Corporation: Company Profile and SWOT Analysis

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Starbucks Corp. (Starbucks) is one of the leading roasters and retailers of specialty coffee in the world. It is sources and roasts Arabica coffee and offers specialty coffee through its retail stores. Starbucks is also engaged in licensing activities associated with its trademark via other channels, including manufacturing, marketing and distribution in Japan, Canada, South Korea and the US. The company also produces and sells a wide range of branded consumer products globally, including ready-to-drink beverages, packaged coffees, premium ice creams, chocolates and liqueurs. Starbucks Corp. primarily operates in Asia-Pacific, Middle East, Africa, Europe and North America, through company-owned and licensed stores. At the close of FY2010, the company operated 16,858 stores, out of which 8,833 were company-owned and 8,025 were licensed. Starbucks is headquartered in Seattle, Washington, the US.

Synopsis

The 'Starbucks Corporation: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Scope

• Examines and identifies key information and issues about 'Starbucks Corporation' for business intelligence requirements• Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported• Provides analysis on financial ratios of the company along with a competitor benchmarking section• The profile also contains information on business operations, company history, major products and services, prospects, key competitors, key employees, locations and subsidiaries

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Select License Type

£64.41

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

£128.81

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

£193.22

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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