This article uses a mid-century text to reengage a late-1970s concept to answer a new century question. The authors return to Alvin Gouldner's classic (1954) study Patterns of Industrial Bureaucracy to reexamine the "coupling" concept in contemporary institutionalism in a way that engages the following question: How do new institutional forms emerge? Based on Gouldner's detailed observations of work in a gypsum mine, the authors argue that coupling processes are key mechanisms in the emergence of institutional forms. Examining coupling as a dynamic process and activity helps us to understand how the institution of bureaucracy emerged in the gypsum mine and interacted with previous social orders of authority and control. Gouldner's account of coupling at the mine is a story of formal and informal power struggles and active conflict over meaning, bringing the process of local institutional formation into sharp relief.