Christopher Johnson is a naming and verbal branding specialist known as The Name Inspector. He’s been the linguistic go-to guy in a variety of contexts–a professor at the University of Chicago, a corporate researcher at AT&T Labs, a brand language expert at Lexicon Branding, a frame semanticist and computational lexicographer for the Berkeley FrameNet Project, and a linguistic software developer and knowledge engineer at Soliloquy, a now-defunct New York City startup from the original dotcom boom. Christopher received his PhD in linguistics from the University of California, Berkeley, and lives with his wife Jordanna and their two sons in Seattle, Washington.