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When was the last time you sat down with your dental team and talked about the purpose of dentistry? Was it your last team meeting? Maybe at an annual planning session? If you’ve never conducted a joint exercise in drafting your practice’s mission statement, now is the time to get started.

On Off the Cusp next week, we’ll introduce you to Dr. Brian Toorani, owner of Dental Oasis of Orange County. A few years ago, when he was a new sole owner of a practice, he gathered his team together to craft a unique vision statement. What they came up with then continues to motivate the team today. They read the statement every morning during their huddle, and read it to every new patient as well.

How Dr. Toorani transformed his practice and continues to work toward achieving his goals is truly inspiring. Check back next week to hear him tell his story!