Category: Insights

In the context of its device sales and marketing budget, Samsung can reasonably be seen as the biggest fish in the Android pond. The Korean company saw its device sales continue to climb as 2013 came to an end, and while analysts see its prospects in emerging markets being more tenuous, North American Web usage…

To provide an even more current view of the progress of iOS 7.0.6, Chitika Insights examined overall iOS version distribution as of Tuesday, February 25. iOS 7.0.6 users now generate close to 26% of total iOS-based North American Web traffic. This represents a near 13 percentage point increase in share since our previous study period…

Devices running Google’s Linux-based Chrome OS are some of the most affordable laptops and desktops on the market, typically costing under $400. While the profile of Chromebooks/Chromeboxes and their potential for PC market disruption looms large in the industry, even prompting a TV ad response from Microsoft, usage statistics point to the devices making a…

Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets? Based on North American usage data, the answer is yes –Surface users generate a slightly…

After helming the positive turnaround of IBM’s PC business, Lenovo is hoping to build upon Motorola’s recent innovations and gain a significant foothold in the smartphone market. Already, analysts have pointed to Lenovo’s acquisition instantly having made the company the world’s third-largest smartphone manufacturer. Yet, despite some positive signals, Web usage statistics point to Motorola…

Within North America, tablet usage figures directly following Christmas pointed to a surging Amazon and Microsoft, but as expected, Web usage share changes observed directly following the holiday did moderate as North American users went back to a more traditional week, and a correspondingly more typical level of browsing activity. Through a comparison of the…

Next to Apple, Korean-headquartered Samsung has perhaps realized the biggest benefits from the growth of the mobile marketplace. Within North America, Samsung smartphones represent the largest single Android manufacturer traffic source, and its share of tablet Web usage ranks behind only Apple and Amazon. In Chitika Insights’ latest study examining how Samsung Web traffic breaks…

This past holiday season represented the cap on yet another banner year for the sales of mobile devices, and subsequent usage figures exemplify this flurry of activity. After examining changes in North American Web traffic share, we found that Amazon and Microsoft had the most promising holiday seasons within the tablet marketplace while Apple was…

Chitika Insights’ last report on the Microsoft Surface observed steady, moderate usage share growth for the tablet family within North America. Since that time, retailers like eBay and Best Buy unveiled temporary discounts on the Surface RT model, and our most recent usage statistics point to a substantial usage share boost for the tablet around…

To provide a longer-term view of iOS version distribution over time, Chitika Insights examined a full year of iOS version distribution. UPDATE (12/12/13): To provide a longer-term view of iOS version distribution over time, Chitika Insights examined a full year of iOS version distribution. The most notable feature which is pervasive across the graph, is…