News

You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong.
If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up.
This week…Read More»

Pre-holiday shopping can be busy – from picking out new designer items to avoiding insect repellent rip-offs. But how much are pre-holiday shoppers splashing the cash?
With sun-seekers jetting off on holiday, Rocket Fuel has looked at the online advertising conversions from over 240 thousand…Read More»

IPG’s trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to the online world.
The trading desk’s data management platform, which is used for audience targeting purposes through IPG agencies, will now…Read More»

More fuel for the marketer’s engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.
In particular, programmatic marketing specialist Rocket Fuel analysed data from more than 240,000 travellers (generating collectively some 1.2 million product conversions) to establish what motivates luxury and non-luxury…Read More»

(By Monte Zweben, Interim CEO) Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. It also plays…Read More»