Bronx-born son of Russian immigrants worked day jobs at department stores, clerked at Brooks Brothers. Left business school 1967 to design ties for Beau Brummel; launched Polo later that year with $50,000 loan. Built reputation "selling the American Dream." Sold 28% of company to Goldman Sachs for $138 million 1994; took public 1997. Polo empire runs gamut with men's and women's clothing, luggage, house paint, furniture, fragrances; shares up 40% since last fall. Now expanding into "rebel preppy" with youth-oriented line, Rugby. Car enthusiast owns Colorado ranch, Jamaican island retreat.

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