NBA 2K confirms that Big Baller Brand sneakers and Lonzo Ball will appear in the 2018 version of the popular basketball video game.

The video game has yet to reveal exactly which shoe model from Big Baller Brand will be making an appearance but speculation says it’ll likely be the ZO2, Lonzo Ball’s signature shoes.

Outside of virtual reality, the ZO2 shoes carry a hefty price tag that ranges from US$495 (approx. S$673) to US$1,195 (approx. S$1,626) for a pair with Lonzo’s autograph, reports Forbes. Having the shoes featured in NBA 2K 2k18 could possibly help to sell some of these shoes.

Photo: Lonzo Ball’s signature shoes, the ZO2/The New York Times

So far, fans have reacted positively to the news. Twitter user @RaeJohnsonNBA has complimented the move as the work of a “marketing genius”.