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Launch Gives Access to Healthcare Professionals Data

In the US, healthcare data provider MedData Group has launched a self-service cloud-based platform called AccessHCP, providing access to data on more than two million US healthcare professionals.

The firm offers a wide range of data solutions for providers of pharmaceuticals, medical devices, healthcare technology and others looking to identify and engage with professional healthcare audiences. The new AccessHCP platform provides an interface that allows data segmentation based on any combination of professional, demographic, 'firmographic' and channel-specific attributes and values.

CEO Bill Reinstein (pictured) comments: 'While self-service data platforms do exist in other B2B markets, it's been lacking in our sector. We listened to our customers' needs and knew it was time to bring this much-needed solution to the healthcare industry. Providing instant access to HCP data in real-time can have a major impact on a number of multi-channel marketing programs, driving efficiencies and enabling greater personalization and segmentation'.