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Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american soap opera or telenovela actor and model.

This bilingual advertising campaign is Pepsi Next’s largest Hispanic effort to date.

The promotion started on April 22 as Pepsi Next, which the brand says has Pepsi taste with 60% less sugar than regular Pepsi, launched Wheel of Levy, a website which showcases a spinnable wheel with various Levy embodied scenarios as a doctor, a romantic, an action hero, a rock star, a sci-fi character and a theater buff, as well as a question mark and a can of Pepsi Next.

Pepsi and Levy’s goal for the bilingual advertising campaign: to get America to try a Pepsi Next for free.

A total of 400,000 Pepsi Next two-liter bottles will be given away through the promotion that runs until May 20th. The site had “over one million hits/views” in its first day and is available in English and Spanish. Users can change the language in the top right-hand corner.

The bilingual advertising campaign targets both men and women in the 25-to-34 range independently of their being Latino or not.

Pepsi is pushing the promo on Facebook to Pepsi Next’s 148,000 fans and @PepsiNext’s 8,600 followers. The videos also appear in a YouTube playlist with views ranging from 11,000 to 146,000. The bilingual advertising campaign is supported by a TV spot and a paid digital and social buy on Buzzfeed, YouTube and E! online, as well as in-store promotions and TV appearances.

SIX SMOOTH-TALKING LEVYS WILL MAKE YOU THIRST FOR REAL COLA TASTE, 60% LESS SUGAR

PURCHASE, N.Y., April 22, 2013 /PRNewswire/ — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal – to get America to try a Pepsi NEXT – for free.

“I’m excited to show fans a few unexpected sides of myself to help quench their thirst for a great tasting cola with less sugar,” says Levy. “Whether it’s rocking out or fighting bad guys, I’m giving it my all to ensure you won’t be able to resist the unbelievable taste of Pepsi NEXT.”

Simply visit Wheeloflevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT. And don’t worry; there is a Levy for everyone.

Have a chronic thirst? Abide by “Doctor Levy’s” prescription.

Distraught over the love triangle in your favorite soap opera/telenovela? “Romance Levy” will console you with a sip of Pepsi NEXT.

Bad guys on your tail? “Action Hero Levy” rescues and refreshes.

Give in to “Doctor Levy,” “Romance Levy,” “Action Hero Levy,” “Rock Star Levy,” “Sci-Fi Levy” and “Theatre Levy” as they put their powers of persuasion to work both in both English and Spanish.

Visit Wheeloflevy.com today because William Levy only has so many Pepsi NEXTs to give. Afterwards, don’t forget to spread the love with friends on Facebook and Twitter. William’s feats of acting prowess, along with the unbelievable taste of Pepsi NEXT, are just too good to keep to yourself. Thirsty for even more Levy? Find more refreshing fun online and in-store.

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american soap opera or telenovela actor and model.

This bilingual advertising campaign is Pepsi Next’s largest Hispanic effort to date.

The promotion started on April 22 as Pepsi Next, which the brand says has Pepsi taste with 60% less sugar than regular Pepsi, launched Wheel of Levy, a website which showcases a spinnable wheel with various Levy embodied scenarios as a doctor, a romantic, an action hero, a rock star, a sci-fi character and a theater buff, as well as a question mark and a can of Pepsi Next.

Pepsi and Levy’s goal for the bilingual advertising campaign: to get America to try a Pepsi Next for free.

A total of 400,000 Pepsi Next two-liter bottles will be given away through the promotion that runs until May 20th. The site had “over one million hits/views” in its first day and is available in English and Spanish. Users can change the language in the top right-hand corner.

The bilingual advertising campaign targets both men and women in the 25-to-34 range independently of their being Latino or not.

Pepsi is pushing the promo on Facebook to Pepsi Next’s 148,000 fans and @PepsiNext’s 8,600 followers. The videos also appear in a YouTube playlist with views ranging from 11,000 to 146,000. The bilingual advertising campaign is supported by a TV spot and a paid digital and social buy on Buzzfeed, YouTube and E! online, as well as in-store promotions and TV appearances.

SIX SMOOTH-TALKING LEVYS WILL MAKE YOU THIRST FOR REAL COLA TASTE, 60% LESS SUGAR

PURCHASE, N.Y., April 22, 2013 /PRNewswire/ — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal – to get America to try a Pepsi NEXT – for free.

“I’m excited to show fans a few unexpected sides of myself to help quench their thirst for a great tasting cola with less sugar,” says Levy. “Whether it’s rocking out or fighting bad guys, I’m giving it my all to ensure you won’t be able to resist the unbelievable taste of Pepsi NEXT.”

Simply visit Wheeloflevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT. And don’t worry; there is a Levy for everyone.

Have a chronic thirst? Abide by “Doctor Levy’s” prescription.

Distraught over the love triangle in your favorite soap opera/telenovela? “Romance Levy” will console you with a sip of Pepsi NEXT.

Bad guys on your tail? “Action Hero Levy” rescues and refreshes.

Give in to “Doctor Levy,” “Romance Levy,” “Action Hero Levy,” “Rock Star Levy,” “Sci-Fi Levy” and “Theatre Levy” as they put their powers of persuasion to work both in both English and Spanish.

Visit Wheeloflevy.com today because William Levy only has so many Pepsi NEXTs to give. Afterwards, don’t forget to spread the love with friends on Facebook and Twitter. William’s feats of acting prowess, along with the unbelievable taste of Pepsi NEXT, are just too good to keep to yourself. Thirsty for even more Levy? Find more refreshing fun online and in-store.

Don’t allow this to happen to your marketing messages!!!!

The English is clear enough to lorry drivers – but the Welsh reads “I am not in the office at the moment. Send any work to be translated.”

When officials asked for the Welsh translation of a road sign, they thought the reply was what they needed.
Unfortunately, the e-mail response to Swansea council said in Welsh: “I am not in the office at the moment. Send any work to be translated”.
So that was what went up under the English version which barred lorries from a road near a supermarket.
“When they’re proofing signs, they should really use someone who speaks Welsh,” said journalist Dylan Iorwerth.
Swansea Council became lost in translation when it was looking to halt heavy goods vehicles using a road near an Asda store in the Morriston area.
All official road signs in Wales are bilingual, so the local authority e-mailed its in-house translation service for the Welsh version of: “No entry for heavy goods vehicles. Residential site only”.
The reply duly came back and officials set the wheels in motion to create the large sign in both languages.

The notice went up and all seemed well – until Welsh speakers began pointing out the embarrassing error.
Welsh-language magazine Golwg was promptly sent photographs of the offending sign by a number of its readers.
Managing editor Mr Iorwerth said: “We’ve been running a series of these pictures over the past months.
“They’re circulating among Welsh speakers because, unfortunately, it’s all too common that things are not just badly translated, but are put together by people who have no idea about the language.
“It’s good to see people trying to translate, but they should really ask for expert help.
“Everything these days seems to be written first in English and then translated.
“Ideally, they should be written separately in both languages.”

A council spokeswoman said: “Our attention was drawn to the mistranslation of a sign at the junction of Clase Road and Pant-y-Blawd Road.

Other confusing signs

“We took it down as soon as we were made aware of it and a correct sign will be re-instated as soon as possible.”
The blunder is not the only time Welsh has been translated incorrectly or put in the wrong place:

Cyclists between Cardiff and Penarth in 2006 were left confused by a bilingual road sign telling them they had problems with an “inflamed bladder”.

In the same year, a sign for pedestrians in Cardiff reading ‘Look Right’ in English read ‘Look Left’ in Welsh.

In 2006, a shared-faith school in Wrexham removed a sign which translated Welsh for staff as “wooden stave”.

Football fans at a FA Cup tie between Oldham and Chasetown – two English teams – in 2005 were left scratching their heads after a Welsh-language hoarding was put up along the pitch. It should have gone to a match in Merthyr Tydfil.

People living near an Aberdeenshire building site in 2006 were mystified when a sign apologising for the inconvenience was written in Welsh as well as English.

It’s good to see people trying to translate but they should really ask for expert help

"A distinguishing characteristic of multi-ethnic Millennials is their heavily “second generation” orientation. Since they are more likely children of immigrants than immigrants themselves, the proportion of foreign born Millennials is relatively small when compared to Generation Xers and Baby Boomers."
– Havi Goffan
Characteristics of Hispanic Millennials

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The Hispanic Marketing blog's goal is to share information about the Latino Market or that may affect the Hispanic community and its marketers.

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