Asia/World

LA Auto Show 2014, Nissan JUKE

[FairNews] Nissan brought a splash of brass and color to the Los Angeles Auto Show today during a press conference featuring the debut of two new vehicles, the launch of a unique vehicle personalization program and an appearance by local Heisman Trophy winner Marcus Allen.

“And now we’re adding an entirely new dimension of personalization with the unique JUKE ‘Color Studio’ program. Color changes everything.”

Sharing center stage at the Nissan display were the all-new 2015 Nissan Murano crossover, making its official debut in full production trim, and the revised Nissan JUKE sport cross.

“While Murano has always stood out from ordinary crossovers with its refined yet daring and futuristic design, this new third-generation design kicks it up tremendously with concept car-like styling, a premium interior and advanced, purposeful technology,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. “Less than two years ago this vehicle was turning heads at auto shows as the Resonance Concept. In just a few weeks from now, buyers will be able to drive this stunning all-new Murano home.”

The new 2015 Nissan JUKE sport cross features a revised exterior and enhanced standard equipment – with a starting M.S.R.P.* announced today of $20,250. While keeping its same dimensions and aggressive stance as previous years, the 2015 JUKE offers a fresh front end look with its new projector beam headlights and LED front Signature Accent Lamps, while the redesigned rear fascia features a more aggressive shape to match the revised boomerang taillights with LED accents.

“JUKE owners have always enjoyed standing out from the crowd and getting noticed,” said Diaz. “And now we’re adding an entirely new dimension of personalization with the unique JUKE ‘Color Studio’ program. Color changes everything.”

The JUKE “Color Studio” gives JUKE buyers and owners the ability to personalize both the exterior and interior with a range of “color packs” to change the look and feel of the vehicle. For example, new accessory 17-inch aluminum-alloy wheels are available with color inserts to match or contrast the body color. Special color accents can also be applied to the outside rearview mirror caps, side sills, rear roof spoiler and door handles. Interior color packs will be offered for the door trim and other elements. Eight colors are available – including red, white, black, yellow, electric blue and purple – and a total of 12 accessories. For full details on the JUKE “Color Studio,” please visit www.NissanNews.com.

There was one last piece of priceless hardware on display during today’s event, the Heisman Memorial Trophy, which annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity.

Marcus Allen, the 1981 Heisman Trophy winner from the University of Southern California, joined Diaz on stage to acknowledge Nissan’s ongoing support of the Heisman Trust’s year-round community support and charitable efforts. Nissan also features past Heisman Trophy winners in its popular “Heisman House” and “Heisman House Tour” marketing campaigns. The 2014 Heisman Trophy will be presented December 13th in New York City.

“Nissan is proud to partner with the Heisman Trust in their longstanding charity efforts and looks forward to continuing our association for many years to come,” added Diaz.