Monday, May 05, 2008

I seem to be having a t-shirt flavoured Gmail AdWords week. This is Google's targetting system; I clicked on one and so now their system is tempting me with more t-shirt goodness.

This could be my favourite AdWord of all time.

The site in question can be found selling Engrish t-shirts here. Don't go clicking on the poor site's AdWords campaigns.

The ad reads:

Engrish.com can help you with our pleasure. Let's shopping t-shirts!

The t-shirt AdWord which first caught my attention this week was for Torso Pants. I liked the site so much that I bookmarked it using my Google toolbar. I'll buy something later.

Here's a thought; I bookmarked Torso Pants via Google. Google continues to show me AdWords for Torso Pants. If more people actually used Google's bookmarking feature then I, as an advertiser, would want an AdWords option which let me decide whether or not to show my ads to people who had already bookmarked me.

I might decide - they know about my niche store already; I don't want to ad serve them.I might decide - I want to remind them that I'm here; I do want to ad serve them.

In fact, you can take that concept and simply throw away the Google bookmarking feature. Wouldn't it be a good idea if you could set CPC based on whether the searcher had been on your site recently, some time in the past or never before?

Disclaimer: I'm heavily NDA'd by Google but, at the time of this post, I've never talked to them about CPCs determined by visit history. If I had knowledge of CPC/visit history features then I wouldn't be blogging this!

Caveats and Disclaimers

He works for a successful search engine optimisation and digital marketing agency and they have nothing at all to do with his blogging. Everything here is personal opinion.

Andrew has lots of opinions. Even when people don't want Andrew to have opinions - he still has opinions. Andrew doesn't expect everyone to agree with him and therefore welcomes constructive criticisms in his blog comments as much as he appreciates valuable insights and observations.