Video ads monetization up by 76% on OTT

Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by 76% on OTT and 92% on smartphones. Both live and video-on-demand content viewing has risen by 129% and 56% respectively in the last quarter of 2015.

“In a major shift, monetisation outside of desktop and laptop environments accounted for a majority of dynamically served video ad views,” according to FreeWheel’s latest report. It adds, “Propelled by 76% growth across OTT (Roku, Apple TV, Chromecast, gaming consoles and smart TVs) and 92% on smartphone devices, as well as the inclusion of STB VOD, which amounted to 10% of total delivery, never again will the browser be the first stop for digital video content.”