Loom

The dudes responsible for Paul Smith in South Africa, Mr. Anthony Keyworth and Mr. Richard Shaw, unveiled their new menswear store this morning, and it’s a winner on every front.

Loom neighbours a pet shop and a locksmith, which sounds dubious at first, but makes sense when considering that no other clothing retailer would want to be compared to a store as striking as this, lest it pale in comparison.

From the spaceman floating in the changing room to the brands that Keyworth and Shaw have carefully curated – Denham the Jeansmaker, Denim Demon, Comme des Garcons, Sixpack France, Comune and Loake Footwear – there are even manly gift hampers comprising Real Beer, Honest Chocolate and Deluxe Coffe, so that you need never buy a bunch of flowers for your accident prone friend the next time he finds himself in a hospital bed.

Heaven is in the details and after ambling around this new menswear destination we’re sure you’ll be converted.