Ian Chan has been working with sales productivity company Base since it was just a little Series A startup, and is also the Growth-Hacker-in-Residence at MaGIC. When he grows up, he wants to be Tony Stark. He doesn’t have a math or engineering background, and to learn how to do what he does, you won’t need one either.

Overview:

So you have a business, and someone told you at some point that you should really be thinking about analytics. Maybe you’ve even heard the term ‘growth hacking’ somewhere, and you’ve thought to yourself, “Hey that sounds good! I want to grow things and hack things.” If the above sounds accurate, this workshop is for you.

Key Takeaways:

1. Technical skills!

How to collect and act on data for your web properties and marketing campaigns. We’ll mainly be using Google Analytics, but we'll also touch on other things like Optimizely, CrazyEgg, Mailchimp, and so on.

2. Practical skills!

How to use the above skills to create user experiences and growth channels that don’t suck. We WILL make things during this workshop. This includes but is not limited to landing pages, drip campaigns, and onboarding processes.

3. Abstract skills!

Like what is a growth mindset, what is an analytics mindset, and how do I get me one of those?