Reach your ideal customers on the world's largest professional network with LinkedIn Advertising

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World’s largest professional network

LinkedIn Advertising

LinkedIn features more than 500 million users. That audience includes more than 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite.

It’s a platform that companies can’t ignore, especially those in the business-to-business (B2B) sector.

That’s not the only reason why companies should advertise on LinkedIn, though. The benefits of LinkedIn advertising go beyond audience size and include features like targeting, ad types, budget, and more.

sizeable audience : accurate information

Connect With Companies and Professionals

You already know that LinkedIn features an audience of more than half a billion users. While that number doesn’t come close to the number of users on Facebook or Instagram, LinkedIn offers a unique advantage when it comes to its audience.

LinkedIn users share a massive amount of information, including:

Location

Position

Past work experience

Skills

And more

While users on social media platforms like Facebook, Instagram, and Twitter also share personal details, those details rarely cover that user’s work history. Even then, the user may provide inaccurate information as a joke.

With LinkedIn, your company gets access to a sizeable audience and accurate information. Even better, many LinkedIn users update their profiles on a routine basis, providing your team with the latest details on that person’s work experience and skill set.

Tailor your Budget: know your roi

LinkedIn Advertising Cost?

Like many other social media advertising platforms, your team can tailor your budget to your business. In comparison, traditional advertising channels (like print) require upfront payment with zero guarantees for how your ad will perform.

The advantage of advertising on LinkedIn, as well as other social media networks, is that your company can change your budget and bids in response to your campaign’s performance. You have an active role in your campaign, which can help your team maximise your results.

Great results : effective source for generating leads

Increase Revenue, Sales & Leads

You already know that LinkedIn features an audience of more than half a billion users. While that number doesn’t come close to the number of users on Facebook or Instagram, LinkedIn offers a unique advantage when it comes to its audience.

LinkedIn users share a massive amount of information, including:

Location

Position

Past work experience

Skills

And more

While users on social media platforms like Facebook, Instagram, and Twitter also share personal details, those details rarely cover that user’s work history. Even then, the user may provide inaccurate information as a joke.

With LinkedIn, your company gets access to a sizeable audience and accurate information. Even better, many LinkedIn users update their profiles on a routine basis, providing your team with the latest details on that person’s work experience and skill set.

Actionable Data : optimise your campaign

Measurable Results

Insights in LinkedIn’s Campaign Manager are designed to help us easily see how to improve your campaign performance in an actionable way. Insights reflect current campaign performance, how much budget has been used, and other details in order to assist the us in optimising your campaign.

A successful campaign is about achieving meaningful, measurable business outcomes. Before we think about setting up a LinkedIn campaign for our client’s, we always ask our client’s “What outcome do I hope to achieve?”

Our ultimate objective is to identify return on investment (ROI) for our clients, a number determined by dividing leads/sales by ad spend and management fee.

WE VALUE OUR CUSTOMERS FEEDBACK

Our clients say

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—Jessica Colston

Absolutely above and beyond. No one has taken the time to look at my business like Georgina and her team have. Thank you so much.
—Anna-Louise Howard

Wonderful experience. I will definitely be using them again for all my SEO needs.
—Maria Murphy