Taking one baby step at a time, ten-month-old Advay Bhandare, reached the finish point of the No TV Day treasure hunt at Little World Mall in Khargarh on Saturday.

Taking one baby step at a time, ten-month-old Advay Bhandare, reached the finish point of the No TV Day treasure hunt at Little World Mall in Khargarh on Saturday.

The toddler and his parents, Neha and Kunal, secured the third position at the treasure hunt organised in Navi Mumbai. It hunt began at InOrbit Mall in Vashi.

"The cash prize (Rs20,000) that we won will be used for Advay's first birthday in March. He was excited from the very beginning, and did not trouble us while we were busy solving the clues," said Neha.

There were treasure hunts organised in each zone the city - InOrbit Mall in Vashi and Malad and SoBo Central in Tardeo - with 1,300 participants.

With winners taking away Rs50,000 the competition was intense. "The competition was close and at several points during the hunt, we could have been outrun by the other participants," said Bharat Kundra, 26, an Oshiwara-based actor, who won the treasure hunt in the western zone.

Actress Pratyusha Banerjee, who portrays Anandi in the serial 'Balika Vadhu', came to the InOrbit Mall at Malad to motivate participants.

"I think No TV Day is a great initiative for Mumbaiites. I will be spending the day shooting for the serial, away from my television set," said Banerjee.

Naasir Merchant and Tushar Sharma won the treasure hunt in the south Mumbai zone by a few seconds. The two friends reached St Michael's Church, Mahim (the end point) in 20 minutes.

"We have been born and bred in Mumbai, and know every nook and corner of the city," said Merchant, 25, who works as an event manager.

"It was essential to maintain the right speed and remain calm throughout the competition. I will be throwing a lavish party for my friends to celebrate the big victory," said Merchant, adding, "Whatever remains will be invested into my business."

While winners took home big cash prizes, others returned with great memories. Eight students from Goreagon's Vivek College of Commerce cheered on even as they lost.

"We had a great day exploring different pockets of the city. What could have been a dull day in front of the television set, ended up being filled with adventure and fun," said Sibin Varghese, 21, who took part in the treasure hunt in the western zone.