How joshwais started their print or packaging design journey

Company name

AppLoader

Overview

We're a startup company making a plastic card (similar to a gift card) that let's people download applications onto their BlackBerry. People buy one of our cards in a store, scratch off a code on the back and use it to download five pre-selected applications to their BlackBerry's. The applications that the card downloads for our users are weather, news, navigation, local and music apps.

Tell us a bit about who you are and the people you reach

We're targeting BlackBerry users who aren't very comfortable using the BlackBerry app store but are still interested in downloading applications to their phone. Our target market is between the ages of 30 and 50. They are not avid technology geeks, but are somewhat interested and curious about it and use it on a daily basis either for work or personal use.

Requirements

This project involves taking the design concept/mockup we have (see attached) as well as the assets we have (see attached) and assembling them into a brilliant and creative final product ready to be sent to the printer. The mockup is just meant to serve as a guide, so please don't be constrained by it and feel free to be as different or similar to it as you think is best.

The most important thing we'd like is for the card to stand out yet look professional and give people confidence (given that we're a new kind of product that people may not trust yet). We'd like to maintain a similar aesthetic as similar cards (such as gift cards) but don't need to be constrained by them. Attached are some pictures of gift cards that might be helpful. The main decisions that you will need to make are what to use as a background, how to lay things out on the card and how to bring it all together into an outstanding looking design. No need to create a logo and the use of attached assets is flexible. The card template from the printer is also attached and the requirements for printing are below.