Endorsed by Seth Godin, this beautifully illustrated business reference book not only shows readers how to think outside the box, it shifts your mental gears over into inventor’s mode while you read it.

The back cover reads:There is no currency in circulation today that wasn’t first birthed by an IDEA

What would just one brilliant and original idea be worth to you in your lifetime? How about a dozen?

​Ideation expert Jen Fraser reveals a range of innovative and exciting new ways to solve problems and come up with incredible ideas - helping you to change your life forever and make a real impact on the world.

Take for example, the gaping chasm between what we believe to be impossible, and what can actually be achieved. In 2012, the aviation industry globally was estimated to be worth more than $700 billion. That’s not a bad result for an industry based on an idea which was once ‘known’ to be utterly impossible: human flight.

Not since Napoleon Hill’s masterpiece ‘Think and Grow Rich’ has there been a book as game-changing as this – one that is so easy to understand, yet filled to bursting with inspirational stories, effective techniques, tips and tricks to expand your imagination and bring better quality ideas to life.

We are all born geniuses. The real challenge is to rediscover our inherent gifts.