I just returned from the NBJ Summit in California, which Is a great event for networking with leaders in the nutrition industry as well as getting the opportunity to hear from some very unique speakers. Omega-3s were a frequent theme throughout the conference, but not always in the best light. Here are some of my observations from the conference.

We learned a lot about the omega-3 market in Australia, where the category enjoys high levels of awareness and usage. GOED consumer research shows that more than 60% of men and women in Australia consume omega-3s, whether in supplement, seafood or fortified food form, and we heard anecdotally that it’s closer to 75-80% for supplement consumers.

GOED just returned from the 11th Biennial Congress of the International Society for the Study of Fatty Acids and Lipids (ISSFAL) held in Stockholm, Sweden. As you might imagine, there was no shortage of presentations and discussions on research related to EPA and DHA.