Incent Brings Loyalty to the Blockchain With ‘Open Value’

Incent Loyalty, an Australian-based company, wants to tap into the potential of loyalty rewards points through creating a tradable, “open-value” token called Incent, which customers use to gain and trade loyalty points near-instantly and worldwide. While low-cost blockchain technology helps to solidify storage, Incent Loyalty’s consumer facing applications can be personalized to align with the branding of merchant partners.

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Incent: Tokenizing Loyalty Rewards

To provide an easier customer experience, loyalty values will additionally still be displayed in terms of that particular region’s local currency. Through a partnership with Australian small and medium sized business group Smea, Incent already has access to over 30,000 merchants and has seen interest growing rapidly. With an ICO for Incent ongoing, the company has a growing resource pool to build upon its vision.