“Blackberry is such a fun flavor to work with,” says master flavorist Robin Trumm. “It pairs well with many other flavors including black pepper, apricot, champagne, citrus, plums, Port, and ginger, just to a name a few.”

“Consumers are becoming highly discerning in their preferences, opting for more and more complexity in flavor profiles," says Hidemi Tashiro, a master flavorist at Firmenich. "This has caused a natural evolution toward profiles such as blackberry.”