Published Jul 29, 2009 at 3:46 PM

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Just in time for bridal season, the owners of White Chicago are launching WhiteXchange.com, a new online consignment boutique. With dresses and accessories for brides, bridesmaids and mothers of brides, this web site launching Tuesday, May 12 is accessible for women all over the world looking to find a designer dream gown at discounted prices. The gowns featured are all 30 to 70 percent off retail price.

Did you have a change of heart before you got to the altar, and you just can bear to see that dress hanging in your closet? Or perhaps you did go through with it but aren't the type who envisions saving an expensive dress you'll never wear again. You can also sell your gown on this site, too.

Sellers post pre-approved gown photos online, determine the purchase price and handle all communications with potential buyers. Sellers keep 100 percent of the sale less a listing fee. After the bridal gown is approved for sale, sellers send their dresses to white CHICAGO. The boutique's team posts photos online, answers customer questions, shares its fashion expertise and showcases the gown within the boutique's space. Sellers receive 50 percent of the gown's final sales price.