The new Google Photos app surpasses its competitors with enhancements — if you do not mind sharing your info with promoters in the future. Progression comes at its own price, with a fine balance between privacy and the possibility to access the options offered in this new application.

Only the officials from Google can think that the world needs another image app. Only Google can bring its exclusive mixture of intellect and cockiness to such a populated market. And only they can come along and actually defeat Apple, Facebook, Flickr, Dropbox, Amazon, Microsoft and plenty of other competitors at their own game.

By implementing its large processing power and a scarily amazing device that is actually able to learn technology, Google Photos guarantees to transform how we store, arrange and share photos — just as long as you are willing to provide them all the details.

Its first big concept regarding the application is 100 % free endless storage space. For those of you who have to remove old photos from your mobile phones to make some space to have more, storage space is an ongoing fight.

For a while, Dropbox, iCloud from Apple, OneDrive from Microsoft and Amazon have provided cloud-based space. But all of them require some type of registration to store your images online, even if — as it is the case with Microsoft or Amazon — this means paying for another one of their other services, namely Prime or Office 365.

Two years ago, Flickr, the company owned by Yahoo, provided a large 1 TB of free storage space. But now, Google is surpassing even that offer, giving no restriction at all for images of up to 16 mega pixels or video clips at high-definition of 1080p quality, which is more than sufficient for most beginner photographers.

Of course, as it is with the other free items from Google, the company will probably discover ways of earning money from your storage service that does not include you paying from your own pockets. Although Google states that it does not plan for now to use Photos to notify its focused marketing device, its online privacy plan simply leaves that option open, saying that they may merge private info from one service with data, such as private details, from the other Google services.

This is an essential concern when placed along with Google Photos’ greatest innovation: unparalleled image identification. Not only can the service categorize your photos without you needing to brand them or place them into selections, it can even put together animated graphics depending on categories of similar photos and learn to recognize the captured individuals — even, it statements, kids as they age.

Its critics disapprove Google’s further intrusion into our private space just as it comes under extreme analysis from Western authorities. Yet Google Photos is an amazing business demonstration of the customer advantages of forcing those limitations.

If you experience some anxiety about relying on Google with your remembrances, Flickr’s newest upgrade is a good and low-cost substitute, but the auto-tagging methods seem rather weak next to Google’s service.

After serving Google a flavor of your wide image selection — a few thousand iPhone photos, for example— you will be prepared to hand over the rest of them. Simply being capable to discover an image by writing in the content or perspective of a photo, without having to name and tag them all, is amazing. But Google Photos places its methods to much greater use than only searching through them.

Combining image identification with details included in photos themselves, such as location or time, Google Photos can design brief features and selections of your time out in San Francisco or longer visits to Los Angeles, New Orleans and Lake Tahoe and complete them with date and place indicators.

Another welcomed function is a short Gif-style animated graphic depending on a series of similar images, such as wild animals roaming around a recreation area or a slide show demonstration at a meeting.

These selections, animated graphics and other automated techniques are recommended in the “assistant” section for evaluation before being included into your permanent history, so if the Google device misfires, then you can just put them away.

For someone who usually spends a longer period taking photos than planning or sharing them with the others, Google Photos permits me to uncover their own selection without having to do more than letting the app to publish it.

Actually, getting the images off the phone and place into the cloud can take several hours for a few attempts; for bigger collections the procedure could take entire days. But the attempt is still small as opposed to the organizational advantages.

Not only has the service confirmed there is more advancement left in image applications, but it seems that it is also way ahead of the competition.