Many of the blogs we write are sparked by discussions we have with our clients, partners, colleagues and friends. They offer best practices and strategic guidance from our perspective - while representing the voices of vendors and solution providers.

That three-step process is more than a tagline: it's how we approach each client engagement. Our goal is to deliver outcomes for vendors and partners through our portfolio of products and services. Every time.

Partner Advisory Councils

A framework, operating parameters and clearly defined objectives are the hallmarks of a successful partner ecosystem.

Technology companies that work with resellers and alliance partners understand that achieving this goal requires dialogue and input on the performance of their channel programs from field support teams and product sales.

2112 is a specialist in the development and management of productive communities. We develop and manage partner and customer advisory councils, establish VAR boards, facilitate product-user groups and broad industry research and collaboration communities.

As a third-party honest broker, 2112 is able to draw out frank and actionable feedback from our clients’ channel community, providing a focal point for communications and a leadership nucleus.

We work with our council members to develop guidance not just for their vendor partner, but also their peers. The result is a consistent, bidirectional conduit of intelligence and advocacy that strengthens channel networks.