dynamically inserting "keyword" in "title"

is it possible?

mac_johnson

Does anyone know how can direct me to a resource about using dyanmic content in adwords. When a user types in 'used widgets' then I want my adword to display that search string.

johnser

5:39 pm on Jun 18, 2003 (gmt 0)

As far as I know Mac, I don't believe thats possible (Its what I've just spent my afternoon on!)

manilla

5:46 pm on Jun 18, 2003 (gmt 0)

Just create a new ad in your ad group. i.e. instead of specifying different keywords for the same ad, create a new advert within the group, THEN specify the keywords. This gives yourself a one-2-one relationship between the ad and the keywords.

johnser

6:02 pm on Jun 18, 2003 (gmt 0)

& if there are hundred of kws manilla? Do you still have to create a new ad each time? J

manilla

6:21 pm on Jun 18, 2003 (gmt 0)

It's the only way I know.

hannamyluv

7:31 pm on Jun 18, 2003 (gmt 0)

Adwords doesn't currently have a dynamic keyword function, but there is a rumor based on a clickz article that it may be in the works. This thread mentione it

Personally, I am not so sure it would be a good thing, especially from the standpoint of 100's or 1000's of keywords. Some of the creative would come out looking pretty awkward, which would then make the ads look shoddy and lead to a decreased intrest by searchers.

manilla

8:46 pm on Jun 18, 2003 (gmt 0)

And what about the limit on the number of characters in the ad. How would Google deal with this. It surely can't take an unlimited string by length and include it in an ad can it?

seth_wilde

9:01 pm on Jun 18, 2003 (gmt 0)

Not sure if this is what your looking for but you can use the following code to automatically use search terms as your "headline"

{KeyWord:Widgets}

In this example the search term used (as long as its 25 characters or less) would show up as the headline, And if the search term is over 25 characters "Widgets" would be used as your headline. The main drawback currently is that when you use this method that the backup headline (in this case "Widgets") is limited to 15 characters.

gopi

9:14 pm on Jun 18, 2003 (gmt 0)

Wow seth_wilde , i never knew that :)

webdiversity

9:33 pm on Jun 18, 2003 (gmt 0)

Just as a footnote.

{keyword:backup} will give you it all lower case {Keyword:bckup} will capitalise first character {KEYWORD:backup} will put it all in caps (but you'll probably get stopped for relevancy but you might get a few impressions on it before then.

kila_m

Can anyone clarify how your supposed to make it dynamic I tried putting it in the title or in the keywords box but it doesnt work.

seth_wilde

10:47 pm on Jun 18, 2003 (gmt 0)

johnser I don't think there is a way to do that dynamically... I would probably open different accounts for the different countries each with their own titles and tracking urls..

kila just put it in what google calls the headline (probably what you call the title) and replace widgets with a 15 character backup. Keep in mind that sometimes there is a delay for showing new creatives.

johnser

11:39 pm on Jun 18, 2003 (gmt 0)

Reading above posts a 2nd time makes it clearer! Thx for your help That saves a bit of time J

Shak

3:50 pm on Jul 11, 2003 (gmt 0)

bump :)

getting far too many "stickies" asking about this.

Shak

webdiversity

7:32 pm on Jul 11, 2003 (gmt 0)

It's not surprising.

Power posting with a twist.

jkwilson78

1:47 am on Jul 14, 2003 (gmt 0)

Hello,

Just so I unsderstand, I would put {Keyword:bckup} in as the title.

This would capitalize the first letter of the title.

Then I would put my keywords in the keyword box for example:

cat dog pig hippo

Then if someone searches on one of those keywords it would be displayed in the title tag?

Also, is there a way to do this with power posting so you could only use this feature for certain keywords?

Thanks for your help!

Jeremy

anallawalla

4:47 am on Jul 14, 2003 (gmt 0)

It isn't working as I think it should. I created an ad with a Headline = {KeyWord:Blue Widgets}. One of the keywords is "blue widgets".

I searched for "sexy blue widgets" but the ads shows only "Blue Widgets" as the headline.

Isn't the idea to show "Whatever blue widgets whatever" as the headline if that is what the user typed?

- Ash

Added:

Jeremy Goodrich: Reason it's not on their site is that it's not available to everybody -> you have to spend a certain amount to get it.

The system matches the search term with your adword keyword and throws out your adword keyword as the headline.

Can someone explain the value of using {KeyWord:Super Blue Widgets}? It seems to loose its value if it doesn't display the actual search terms.

defanjos

10:17 pm on Jul 14, 2003 (gmt 0)

re: {KeyWord:Backup}

The "Backup" only gets shown when the search term goes over the allowed lenght for the title, for example, if you search for "super long search term", your "backup" title will show. If you search for "short term", "Short Term" will be your title.

killroy

11:11 pm on Jul 14, 2003 (gmt 0)

Makes more sense to use the given target words. You don't know what the search was, it could be "blue widgets suck" and you don't want that in your ad copy suddenly with the searcher thinking you wrote that with intent.

SN

jeremy goodrich

11:16 pm on Jul 14, 2003 (gmt 0)

anallawalla, yes - for that much $$$, Google would give you their version of "platinum" service :)

It seems though that this feature is available to anybody now, when previously it seemed like it had to be "enabled"...has anybody seen if they (Google) updated the adwords faq with all this stuff?

Seems like very important info for an advertiser if they did open it up to everybody.

defanjos

11:32 pm on Jul 14, 2003 (gmt 0)

Makes more sense to use the given target words. You don't know what the search was, it could be "blue widgets suck" and you don't want that in your ad copy suddenly with the searcher thinking you wrote that with intent.

That would only happen if you entered "blue widgets suck" in the keywords to target, if you had only "blue widgets", and someone typed in "blue widgets suck", the title would be "Blue Widgets" and not "blue widgets suck"

philicious

11:52 pm on Jul 20, 2003 (gmt 0)

I have been wanting to do this for ages! I have seen another company obviously using it, and thought it must be possible, but could never find any info on how to do it. Just gave it a crack, and it worked perfectly.

I am a happy little camper. :-)

Chris_D

6:30 am on Jul 21, 2003 (gmt 0)

Thanks seth_wilde and Webdiversity for sharing your knowledge!

Excellent info!

Chris_D Sydney Australia

too much information

12:57 pm on Jul 21, 2003 (gmt 0)

sucks for me that my keywords are loooooonnnnggg words. So I can't fit them in 15 characters, and it doesn't look good with a single word. oh well...

Here's a question anyway,

How does Google choose to display my ads if I have more than one? Is it the most closely matched title to the search term? or is it just random?

For example, if I have an ad titled 'Master Widgeteer' and one titled 'Professional Widgetry' and someone searches for 'Widgeteers' does Google pick the first ad, or which ever comes up in the rotation?

hobbnet

msg #3 lists how to do this on various PPC engines. (except overture /grumble )

philicious

1:16 am on Jul 22, 2003 (gmt 0)

I just tried out the following:

Designer {KeyWord:term}

and it worked beautifully! Of course, the heading is a limitation, but for this particular client (wedding gowns), the addition of a word like "Designer" in the title more than doubles CTR. So, this gives the best of both worlds...

alpine

3:32 am on Jul 22, 2003 (gmt 0)

Great info; thanks seth_wilde and WebDiversity!

But what I really would like for my application is for Adwords to reflect back the searched term (assuming it will fit), not the matched term.