FUNCTIONS OF NIGERIAN CUSTOMS - PUBLIC RELATION OFFICERS

Customs
generally play a private role in the economic life of any county. There is
hardly any sector of the economy that is not directly or indirectly by the
activities of customs. The functions of the Nigeria customs service include,
but not limited to the following:

-Registration
and designation ofcollecting banks and
working in collaboration with other government agenciesin all approved portsand border station

CHAPTER THREE

ROLE OF
PUBLICRELATIONS

The most
important requirement for a public relationspractitioner is to be is to beaware of thepolitical,social andeconomic environment in which heoperator.He should equallyconsidered the conflicts ofinterestwhich the majorityof his publics
suffer

theconflicting interests are those of the
family, the community, government and company. Butmore often than not, the average Nigerian is
a victionof divided loyaltyand lacks identification with the
governmentprivate employerusinghis services . thoseresponsibilities varyindegree indifferent organizations as follows:

f.Issues
management : This involves indentifyingand then developing and executing a program todeal with them. Includedis the study of publicpolicy matters of concern to an organization

CHAPTER FOUR

IMAGE PROBLEM

From the
research embackedon as a public
relationsstudent,statistics have shown have in a
panoramicview that the Nigeria
customshave image problem.

No doubt
aboutthat, the informationand view of peoplerandomly , uniformly or in the same manner have clearlywithout anyform of bias shownorindicated that Nigeriacustoms have lapsesin the cause of discharging their dutyor in theiroperation.

As a matter of
fact,there isevery tendency for image repairingin Nigeria customswhich pavea greatway for reputation, where
by reverse of image problem will becorrected for the betterment of the organization

THEWAY OUT

Now,
knowingfull well thatpublic relations is every goodtools forimage repairingas a public
relations studentIadversethat Nigeria customs should allow public relationasa
matter of urgencyto work into
Nigeriacustoms verywell forthemto bring outthe good or the best in themforthe betterment of organizationand for the entire citizen of Nigeria.

Since we all
know that publicrelation canmake or mar the organization,Nigeria customsshouldallow public relationsto have
they fullrole ofreputation or image management ; theplanning and implementing of polices,
proceduresand strategiesthat demonstrate an organizations commitment
to public and social responsibilities ethical behavior, Cooperate identify
andreputation withkey public.

CONCLUSION

Public relations
as a management philosophy should be understood toinclude all efforttowards achieving organization goals and
objectives as a means of ensuring that all the department of other
organizationare made to understand that
theiractions are what other public will
usein rating the organization

Whatever polices
or rules, the institution has regardingpromotion, discipline, dismissaland transfer should be followedstrictly and accordingly to avoid lapses.

The organization
shouldseek to operate in time or
provide better motivational facilities than other similar organization. It is the
researcher belief that public relations is a potent tool for marketing of goods
and services for good reputation of any organization in the country.