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Celebrating another successful Be a Hero For Babies Day, a group of Farmers Insurance volunteer moms, dads and their newborns were greeted by co-anchor Al Roker on NBC’s “Today” at Rockefeller Plaza this morning. Wearing March of Dimes signature purple T-shirts, the group spoke with Al about all the activities that Farmers insurance employees, agents, and district managers are doing nationwide today to support March of Dimes efforts for stronger, healthier babies. Last year, the one-day fundraiser brought in $2.5 million dollars to benefit the health of America’s moms and babies. PHOTO CREDIT: MARCH OF DIMES.

About March of DimesThe March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality.

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How we help

We help moms have full-term pregnancies and healthy babies. If something goes wrong, we offer information and comfort to families. We research the problems that threaten our babies and work on preventing them. more