B a Changemaker

One of the most important things is for every business to measure what matters -- not just profits, but impact on our communities, employees, and the environment. Our goal: get 10,000 companies (2,500 down!) to use the B Impact Assessment. It's free, confidential, and a pretty useful way to see how any company is doing compared to others. Maybe you can start a conversation about this in your workplace?

Maybe you can Start a Conversation

Why do this?

Measuring what matters helps us attract and retain the best talent.
It demonstrates our company walks its talk about being a better company.
It gives employees who care about this an opportunity to engage and to lead.
It allows us to benchmark performance and gives us tools to set goals for improvement.

Who says this matters?

Harvard Business Review
Millennials, which represent roughly 50% of the global workforce, want work that connects to a larger purpose.