Outdated CRM software can be counterproductive because instead of serving its original purpose of helping make sales and leads conversion easy, it can seriously hinder your processes. And this can subsequently put you behind by a lot. Be warned if your software is not...

The finance industry is seeing an unprecedented surge in the number of participants today. Like most industries, financial service providers will have to rise to meet the challenge. Clients are a businesses’ most important source of income, and meeting their...

An efficient CRM system is proven to help organization attract and retain more clients and also cater to their expectations. They do by a combination of people, processes and the right technology. CRM helps understand and anticipate your customers’ exact...

If your startup is not achieving enough success, or your sales team is underperforming, it is high time you stop giving excuses for not using a CRM system. This is because you need one no matter how small your business is. CRM software allows fledgling businesses...

Each dollar a company spends on Customer Relationship Management (CRM) can return it up to $8.71, according a recent study by IT research firm Nucleus Research. While CRM helps boost sales, improve marketing effectiveness and customer service, not all companies using...

It is a proven fact worldwide that using software for customer relationship management makes handling the sales process smoother. Today, even small companies with less than 10 employees are also using CRM software to maximize sales. In fact, if your company is using...

To many businesses, content marketing largely means presenting generic content to an unspecified audience. However, in today’s cutthroat competitive business environment, your content marketing strategy should not depend solely on generic content. For effective...

Customer Relationship Management (CRM) software is commonly used by different companies. Small businesses too, have started incorporating the software in their day-to-day operations. There is without a doubt many reasons why a company needs a CRM software. This...

The average cost of winning a new customer is around five times higher than that of retaining an existing customer, according to the book ‘Loyalty Myths’ published by the research firm Ipsos Loyalty. Along similar lines, customer retention was identified as the most...

Customer relationship management (CRM) software could be an asset to small and medium businesses. According to a recent survey, around 74 percent of the businesses are happy about the fact that CRM is giving them improved access to customer data. There are many...