Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and as you can see in the photos that have been circulating around the Korean blogosphere the past few days, it appears that in this particular car, both the driver and front passenger airbags failed to deploy.

To be completely fair, the Coupe's front-body structure looks like it did its job by absorbing most of the energy caused from the impact, which is a good thing in the event of an accident. We're not aware of the details surrounding the crash so if any of you happen to know Korean and you've read something about it in the news, feel free to enlighten us with a comment.