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Today’s teens have grown up in the Digital Age. Whether it’s music, videos--or their friends--they spend much of their time engaging online. And so when they go shopping for a college or university to apply to, they go online. If a school doesn’t offer a great digital experience, it may be crossed off the short list of colleges and universities a student will apply to.

Bentley University, wanting to create a better online experience to greet prospective students, and realizing that online experience is rapidly becoming mobile, decide to redesign its admissions sites. In this webinar, Val Fox from the office of Digital Engagement at Bentley will share how her institution transformed their admissions sites.

In this webinar, Val will share how to:
• Leverage user-centered web design and Drupal, an open source platform, to create a great digital experience to engage prospective students
• Increase site traffic and leads, while maintaining a low total cost of ownership
• Transforming the mobile experience, putting the admissions experience in the hands of the student: directly on their tablets and smartphones