Bee good to your users and watch your business grow!

How can User Experience (UX) benefit me?

UX is about putting the customer at the center of everything you do. The UX practitioners at UserGoodness start by uncovering your customers’ needs, emotions, and attitudes, and design efficient and easy-to-use solutions that bring your customers maximum value.

Here’s how some of the big bees are using UX:

Amazon

Amazon’s team applied UX research methods that resulted in a $300 million increase to their eCommerce business when they realized users didn’t want to have to register for an account to make an online purchase.

Twitter

Twitter increased their account sign ups by 29% when their team applied UX methods to improve their registration process.

How We Can Help

UX research and auditing will help you understand your user’s needs, goals, and pain points. We can help with competitive benchmarking, market segmentation, real data personas, accessibility, and service blueprinting with our report and presentation deliverables.

You can observe users interacting with your apps, websites, and prototypes. We can design studies, facilitate sessions, and deliver insights with recommendations for improvement through user journeys, surveys, focus groups, and empathy mapping.

We can discover, interpret, and communicate meaningful patterns in your user traffic or usage data. By examining user flows and heat maps, or conducting analytics installation or audits, we can visualize your user data into a format that you understand, act upon, and improve.

We take an iterative approach to group sketching, wireframes, user interface design, and storyboarding. We build on these designs to deliver style guides, design systems, and even web designs.

History of UX

UX is over 500 years old… and still kickin’ it!

UX principles have been traced back to before the Renaissance era, but didn’t find a name until 1995, when Don Norman¹ asked to be called a UX Architect when he joined Apple’s research and design department focused on human-centered products. Over the next 23 years, UX became the Queen Bee of methodologies for studying the interactions between humans and technology.