Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Zaxby’s Franchising LLC chose the software company’s upgraded gift card solution that streamlines reconciliation of gift card activity at the Point of Sale (POS), while adding new capabilities such as a virtual gifting and mobile offerings. The Paytronix Gift Card Program enhancements make it easier for customers to share their loyalty toward a brand through the giving of gift cards, and for finance teams to reconcile sales and redemptions across multiple locations.

“We had to quickly find a new gift card processor. As large as we are, that was going to be a daunting task. We did a lot of diligence, and we kept coming back to Paytronix. We liked what they told us, and everything they preached to us they’ve upheld,” said Jeff Hood, Financial Projects Director at Zaxby’s Franchising LLC.

By automating some accounting activities and discount tracking, Paytronix eliminates the complexities of gift activity across franchisees and third-party gift card sales channels.

Available as a stand-alone program or integrated to the Paytronix Rewards Platform, the Paytronix Gift Card Program ensures an exceptional guest experience at all touch points: in-store; mobile; social networks; and online. With a proven process for migrating large gift card programs, Paytronix customers maintain exceptional guest experiences by avoiding downtime and other common issues.

Paytronix’s proprietary guest engagement platform helps more than 250 restaurant and retail chains manage and grow more than $10 Billion in guest spend. Customers benefit from big data consumer insights that Paytronix generates from 1-to-1 engagement with more than 20 million loyal guests—through mobile, social and today’s most innovative digital marketing tools. As a result, customers can more effectively segment and motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.