ISG News

Defining Prosperity

Published Sep. 4, 2019

Author Jana Chamblee

Health, security, success, and profitability are defining words of prosperity. The USDA concludes, nationwide, the number of farms has decreased in 2016. Nebraska & Colorado followed this trend as well resulting in 300 fewer farms in Nebraska and 400 fewer in Colorado. Wyoming was reported as holding constant in the number of farms. Our goal and responsibility at 21st Century Equipment, is to keep every operation running as a fine tuned machine.

As you know, net farm income and working capital are both vital for keeping your operationin tune, and are influenced by commodity prices, productivity, and costs. We can controlproductivity and cost, but unfortunately not commodity prices. Being proactive in 2017 willenable us mutually to become more productive. If we focus on what we can control, we can help you be more successful. Here are just a few examples of how we can help you prepare to be the most productive you can possibly be when it’s time to hit the field:• Properly setup data in your displays. Doing so prior to field work, cansave time now AND later.• Update your displays, receivers, and controllers prior to field work.• Precise and accurate machine set-up and measurements allow us tocapture accurate data.• Accurate data collected today will help us make confident managementdecisions in the future.

Your time is extremely valuable. How you spend your time greatly depends on how well youplan. Utilizing the technology on your planter, sprayer, and combine may allow us to cut inputcosts this year, and in the future.

The mutual focus, between John Deere and 21st Century Equipment, regarding technology, isto reduce cost per bushel, to increase profitability, or get the most productivity for each dollarspent. Seeding and fertilizer prescriptions may allow us to cut input costs, boost productivity,or increase profitability. Utilizing JD LinkTM can help you optimize your machines today, andaccurately plan for future purchases. JD LinkTM gives us the ability to fine tune your machineand plan for each task before it is completed. Here are a fews ways to optimize your equipment:• Properly setup data in your displays. Doing so prior to field work, cansave time now AND later.• Proper SCV set-up can save oil flow and horse power.• Proper tire pressure and ballasting in your tractors can have a positiveimpact on wheel slip and compaction during the completion of a fieldtask.

Technology that John Deere provides enables us to make quick moves, and the right moves,driven by data. We are here to have those critical conversations with you. We will listen andsupport you. Managing every factor of production to the single digit is on the forefront forgrowing prosperity.

Your long-term sustainability on the farm is one of 21st Century’s keysto success. We don’t win, unless you win. What is your next move tobecome more sustainable? How will you push the next generation tobecome more productive and assure their long-term viability? Investingin your next “CEO” today will put your operation in the position to besuccessful in the future. The next CEO may be a leader in seed corngenetics, drone technology, herbicide engineering, or cattle breedingtechnology.

The take-home point – stay engaged, keep pushing forward, and youwill be successful and grow prosperity. When everything matters, youtry to do everything right. 21st Century Equipment only wins if ourcustomers win so we’re committed to always doing the right thingfor your operation.