On February 26, 2013, the Engelberg Center for Health Care Reform at Brookings hosted a webinar entitled “Improved Access to Device Information: What a Unique Device Identification (UDI) System Can Do for Patients and Consumers.” Successful UDI implementation offers a number of potential benefits for patients and consumers, including faster detection of safety concerns associated with specific devices, more efficient communication between providers and patients regarding important medical device information, and independent patient access to information regarding their devices. However, the value of UDI implementation will not be fully achieved without broad stakeholder support and adoption. Patients and consumers have a large stake in this effort and can help shape UDI implementation efforts in important ways. This webinar explored the value of UDI for patients and consumers as well as the potential role they can play in shaping and driving UDI implementation.