And make no mistake, the broadband industry is doing everything in its power to subvert the existing rules and bring us ever closer to these worst-case hypotheticals: Comcast excuses its own Xbox video app from counting against its data caps, while Netflix rings up the meter. If you don’t have a Verizon phone, you can’t watch videos on NFL.com, since Verizon and the NFL have a deal in place that restricts access to other carriers. AT&T is forcing iPhone owners to upgrade to new, more expensive data plans in order to use FaceTime over cellular connections. The list goes on.