Simply, it’s a way to group things together. You are probably familiar with this with your music collection – it can be grouped by genre, artist, release year, etc. You may also remember taxonomies in Biology class when you learned about Linneaus and his classification of plants, animals and minerals.

Facebook has a livestream application in which live events can occur and viewers can comment on the even in real time. Each viewer’s comment gets posted to their wall with a link back to the event, which increased the visibility of the event.

Setting up a live event on Facebook, however, is more than most of us need to do and will incur some costs setting up the event through Vimeo and other Facebook partners. We can, however, still take advantage of the Livestream application and use it with static content. The viewers can still comment on the content in real time and their wall postings will increase the visibility of your video or other materials.

Here’s how to set up the Livestream application with your static content.

For a year now we’ve been able to get custom URL’s for our Facebook profile and fan pages. Instead of something likefacebook.com/pages/someannoyingoverlylongstring
we can getfacebook.com/Anti.Social.Development

I get asked how to get one frequently so I decided to quick write this up and make the information readily available. This certainly isn’t an original post but I’m sure some will find it useful.