reputation threats Tag

I found some research from Reputation Institute that I missed from last fall. My fault entirely and probably because I was nearing the end of the last quarter and work was more busy than ever. RI conducted interviews with 300 executives at leading companies around the...

McKinsey is coming out soon with their new research on defining and developing reputation. I was one of the 3,601 executives who responded when they sent questionnaires out in September and I was eagerly awaiting its release. They kindly sent the final report to those...

This week we launched our excellent survey on what it takes to socialize a brand. It is among top marketing and communications executives in companies around the world. One of the drivers of world class social brands is being ever so careful about the assaults...