As a result of the general instability that characterised the socioeconomic and political landscape in Greece in 2015 and the introduction of capital controls, sales of toilet care declined. Consumers held back their spending amidst the general insecurity while constraints in cash flow further fed into consumer unwillingness to spend on goods of secondary importance. A shift towards value-for-money products was evidenced favouring ITB blocks at the expense of liquids. Cageless ITBs is still...

Euromonitor International's Toilet Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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