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The business was founded in 1985 and has since been developed to design and sell a wide range of premium men’s and women’s clothing under its flagship brand, Superdry. Superdry offers an international brand proposition targeted at discerning customers who are looking for stylish clothing that is uniquely designed and well made.

The Superdry brand has attained international recognition thanks to its wide appeal, capturing elements of both “preppy” and streetwear designs with a subtle combination of vintage Americana and Japanese imagery. Superdry offers T-shirts, jeans, sweaters, joggers, hoodies, jackets, shirts, rugby shirts, polo shirts, footwear, as well as bags and accessories. Superdry currently has 76 UK standalone Cult and Superdry retail stores and is sold in 91 countries worldwide. Superdry has enjoyed celebrity-generated publicity from the likes of David Beckham, Zac Efron and Helena Christensen, to name but a few.