The Real Business of Real Business shows how, in this increasingly globalised and interdependent world, with careful and well informed management, we can still all be winners. To participate in the myriad of mutually beneficial relationships, any organisation must be trustworthy. That requires an organisation to behave with integrity in all transactions, internal and external and including those with the local community and the environment which stands proxy for future generations.

Orthodox business ethics and corporate social responsibility (CSR) have failed to achieve that level of integrity. The Friedmanite neoclassical economic belief system, the dominant ideology, charges corporate management with the responsibility, above everything else, of maximising the wealth of shareholders. That false dogma has led to a ‘culture of casual dishonesty’, bad for business, for the economy and for our civilised society.

The Real Business of Real Business shows it doesn’t have to be like that.