There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

Zero-basing is re-emerging as a bold approach to optimising cost and spend allocation. This paper explains how to create the conditions for success.
Read on to discover:
how to lay the foundations for a successful zero-basing programme
how to define the impact of zero-basing on the future operating model
why emotional intelligence is critical to successful implementation.

Zero-basing is re-emerging as a bold approach to optimising company costs and spend allocation. Putting people at the heart of the change is key to creating the conditions for success.
Read this paper to discover:
how to plan key people interventions for achieving sustainable change
what role leaders have to play in determining zero-basing success
the emotional impact of zero-basing programmes – and how to manage this.

In this PDF you’ll learn how Drillinginfo (DI) provides accurate, current rig data in the Permian Basin. From permitting and leasing information to rig locations and pricing trends, you’ll find products and solutions to help transform how OFS companies drive leads. Tracking prospects can be a lucrative opportunity, but rigs move on a daily basis, so you need the latest information. See how DI can drive a company’s success by gathering up-to-the-minute rig intelligence from a single, comprehensive software solution.
The Permian Basin Play is seeing a surge of O&E activity, with reports indicating that almost 30% of future oil reserve growth in the U.S. will come from the formation. Does your oilfield service team have an innovative approach to your data source detailed enough to support competitive decision-making? See how to get the most accurate, timely drill-site and well event information to make better, faster decisions and drive the best leads — that can turn into opportunities.

The Bakken is a very large hydrocarbon-bearing subsurface rock formation underneath a large portion of the Williston Basin in North Dakota, Montana, Saskatchewan and Winnepeg. The Bakken has been the scene of many advancements in drilling technology – horizontal drilling, pad drilling and downspacing, to name a few. This first Edition of the DI Expert eBook by Drillinginfo, the premier provider of data and insights for oil and gas exploration decisions, is a collection of articles posted by our staff of engineers, analysts and geologists about the Bakken over the past year.

The Permian basin, a long time oil and gas producing region nestled in west Texas and southeastern New Mexico was once believe to have reached “Peak Oil” extraction levels. A significantly larger play than the booming Eagle Ford Shale, the Permian Basin has reemerged as a production pillar for the US, thanks to advancements in horizontal drilling and hydraulic fracturing. Although still in early stages of new production, the Permian has already transformed the local economies surrounding the play, adding to the energy security of the U.S. In this issue of the DI Expert eBook, by Drillinginfo, the premier provider of data and insights for oil and gas exploration decisions, our expert analysts have delved into the complexities of the geology in the Permian, highlighted the successes of operators in the region and provided in-depth analyses on the play’s re-emergence.

For this edition of the DI expert series, we’ve prepared some remarkable technical insights regarding the geology of the top plays and emerging formations in the U.S. From comparing the efficiency of Wolfcamp production intervals with the Cline Shale in West Texas, to providing spatial distribution analyses and production trends for the Canyon Granite Wash in the Anadarko, our experts evaluated the complexities of prolific oil and gas regions and outlined essential takeaways. We also examined the sweet spots of the Mississippi Lime play, and offer insights regarding optimal target of penetration for this highly porous, commercially developed region. Lastly, we explored the geology of the world-renowned Eagle Ford Shale Play in the Gulf Coast Basin and provided observations regarding the influence of stress on this prominent play.

Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps.
The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr

In this free webcast, learn how business intelligence is changing-and how to best keep pace with it. The amount of available data is exploding; yet much of it is kept in separate silos, where it can't be combined to form meaningful insights. This webcast introduces the latest business intelligence technology that can help you discover your insight "needle" in a haystack of data.

The growth of structured data from databases, e-mail and other applications has been exponential. The increasing flood of data can lead to a host of problems — failing to recognize that data storage must be managed as a critical resource often results in a very difficult environment to manage, a higher cost of ownership, less responsiveness to change and added risk to the business. This white paper discusses how a dedicated, optimized network storage solution can increase data availability and reduce operating costs by simplifying management and improving capacity utilization.