Posts Tagged ‘design’

In 1979, I was commissioned to illustrate the cover and main feature of Pittsburgh Magazine.The assignment was intriguing; it required concept images for an article by futurist Vance Packard that speculated what life might be like for the average person/family in the year 2001.

Now, in 2018, it’s been many years since the publication of that article and Mr. Packard (who passed away in 1996) was more accurate in his prediction than he would live to know. Because our attention is so relentlessly engaged by the products of technology and marketing, we rarely stop to realize how deeply we are caught up in metaphorical perpetual motion machine.

Of course, that last statement probably makes me sound like a techno-phobe, yet I can assure you that my profession has required me to become way too familiar with digital devices in order to remain a viable creative. However, I have gained some of the perspective that age grants, which prompted this essay today.

When that issue of the magazine was published, my children were very young and due to paradigm shifts in the advertising/ publishing industry, I was compelled to work out of my home studio as a freelance illustrator. Large blocks of time were often needed to prepare and/or complete an assignment.

Nevertheless, my husband and I did our best to insure that our children were not permitted an enormous amount of TV exposure because we felt that actual playtime was more important to their development than staring glassy-eyed at a television or at video game screens like the Super Mario Brothers. Inevitably, such caution has since surrendered to the digital eye/mind candy that has come to define our culture.

But I still remember the restful ambience brought to our early afternoons by the now-legendary TV show, Mr. Roger’s Neighborhood. It was a dependable event that was usually followed by nap-time.

Fast-forward to a recent Tuesday, a regular babysitting day for our grandson. Noticing an ‘eye-rub’ and slowing physical coordination, I could see that he was reluctantly winding down from a morning of energetic play and would soon be ready for a nap. So I thought that a bit of light-hearted children’s programming might be the key to encourage it. However, when I turned to our local NPR station (always a reliable go-to for this), I realized that children’s programs had undergone a dramatic change in the last few decades.

From the quiet ambience of Mr. Roger’s Neighborhood, the ‘children’s programming’, we now witness is a dizzying variety of fast-moving colorful graphics, changing scenery and animated characters noisily leaping around the screen at frenetic speed. Their chirpy falsetto voices (adults pretending to be children) are accompanied by frenzied, drumming dance ‘music’ that pervades our living room with the rare punctuation by a few bars of quiet notes is often enough to trigger a migraine headache.

Sure, no one is forcing me to watch this insane chaos, but as a certified crabby old grandma, I was annoyed and disappointed at the lack of calm, soothing content that we all need in order to relax from the onslaught of the 24/7 marketing and info-tainment industry.

Yes, children must learn to understand the world to function within it, but in the face of such constant stimulation and noise, think-time is becoming a rarity in our days. The intrusive graphics of the movie ‘Minority Report’ come to mind here.

So how do we teach children to release their creativity and imagination when media persuades us to substitute and accept its own relentless content for it?

Given that our economy forces so many of us to work one or two jobs resulting in mental/physical exhaustion by day’s end, it’s understandably easy to depend on electronic babysitters. But to keep young minds and bodies healthy, we need more than that. We must increase our efforts to be present for them even in small doses; by telling them our stories, reading books, encouraging their questions, and providing thoughtful answers. Not by stashing them in front of the TV or play station or throwing myriad plastic toys at them, but letting them explore the world around them (safely, of course).

OK, this stuff probably sounds obvious to anyone who has read the requisite childcare manuals and maybe followed their pediatricians’ advice (which seems to change every ten years or so), but it is not meant to be patronizing. More to the point, I hope it will serve as a little reminder to consider that if the Mr. Roger’s Neighborhood show could be reduced to a handful of words, it might be these: Slow down, relax, think, love, wisdom and kindness. Despite the distractions of our society, these actions and values must be preserved if we are to develop our potential as human beings and as stewards of our planet.

Thanks for indulging my little rant. Now, I hope I can remember all of this next time babysitting becomes intense and all I want is an afternoon nap myself…

As I worked to complete the final drawings and haiku for Codex Gastropoda: A Visual Meditation, I learned about Tim Pearce, Ph.D, the Assistant Curator of Molluscs at the Carnegie Museum of Natural History, here in Pittsburgh. When I contacted this walking encyclopedia of snail facts and lore, I was pleasantly surprised at his accessibility and eagerness to talk about the intricacies and nature of his favorite subjects. When I told him of my book in progress, we made arrangements to meet at his department for a private tour of the museum’s vast holdings of snails, shells, and other obscure, mysterious forms of life beneath the seas.

Here is a photo of the Snail Man himself wearing his favorite hat!

And what a collection! Giant conch shells once used as trumpets by ancient island tribes to gather their people for special events or war:

many varieties of cone shells that had contained carnivorous snails who project a tiny dart from their bodies that are loaded with a compound containing 50+ different toxic chemicals! Their shells are very attractive but don’t get too close, Mr. Pearce warned.

We think of snails as carrying their own houses, but this chitons’ shell reminded me of a knight’s armor or shield!

Their names are a mouthful to pronounce but these Xenophoridae or carrier shells are worth a closer look for their ability to disguise themselves in the deep seas against predators by secreting a sticky substance which they use to glue many abandoned shells to themselves as camouflage! Below is the Xenophoridae spread from Codex Gastropoda which I’ve envisioned as a gathering place for a summit of snails:

Finally, I was introduced to Tony (i), a snail whose name Tim spells with both an ‘i’ and a ‘y’ because this tiny creature is an hermaphrodite; it hosts both male and female gender characteristics. If you can be patient for the three minutes it takes for this little video clip, you can see tiny Tony (i) emerging from his/her shell! Just click on this link to view the video:

I have a small edition of Codex Gastropoda: A Visual Meditation (Imaginarius Editions, 2017) available for preview and purchase with credit card or Paypal for $30.00 at my Magic Eye Gallery: http://bit.ly/2vzsSTM or at my Etsy shop: etsy.com/shop/Imaginarius

You may find that the images and haiku that comprise Codex Gastropoda: A Visual Meditation are a fine antidote to turbulent times like ours for they encourage us to patiently look, listen and THINK beyond the obvious…

You know the old adage, “Time passes quickly when you’re having fun” ? Well, this sentiment truly described the years between 2007 and the present when I began thinking about snails. Now, why on earth would anyone care about snails except as a purportedly (I say ‘purportedly’ because these creatures are among those forbidden to me by religious doctrine) tasty dish served with garlic butter? Because I actually find them fascinating since I am able to look at them objectively for their natural beauty and metaphoric value without planning how to cook them.

These musings slowly inspired a series of eighteen drawings on several species of snail (a.k.amollusca/gastropoda). Some of them appeared along with my thoughts/poems about them over those years in several blog posts here.* Later, during this project’s development, a friend loaned me an eye-opening book that proved very inspiring and that I now recommend to you: The Sound of a Wild Snail Eating by Elizabeth Tova Bailey (2010). http://amzn.to/2w18Zpc

My drawings are not strictly scientific but an amalgam of fact and fancy. Each tells its own story, inviting questions and second glances. At first, not knowing whether these drawings should become a book or simply a portfolio collection, I put out a query on social media. Though enthusiastic early feedback suggested a book, I still liked the idea of a portfolio collection and decided to publish a ‘bookfolio’ (a portfolio in book form) as a sort of compromise.

In this light, I considered writing more thought/poems like those in earlier posts. However, I soon determined that haiku (seventeen-syllable non-rhyming Japanese poems), with their economy of language would better complement the nature of my drawings.

Now, I am happy to announce the release of Codex Gastropoda: A Visual Meditation. This 44-page ‘bookfolio‘ includes an introduction and has just been released from Imaginarius Editions in an initial small press run.

Codex Gastropoda will soon be available at Amazon but for now you can also find it at my Etsy Shop:etsy.com/shop/Imaginarius

Given the experiences that inspired it, my goal for Codex Gastropoda: A Visual Meditation became to raise awareness of the wondrous details that inform Creation and their consequences for our world. I hope this visual journey and spare prose will also inspire you to appreciate our complex existence and perhaps add your own words and ideas to the continuum of human creativity.

In July of 2010, well into the consequences of the 2008 economic collapse, I posted two consecutive essays* that explored illustration-related issues. One questioned the relevance of the illustration industry in the face of those changes with many print and advertising venues giving way to online presences. Along with the ascendance of gallery and aggregate stock image/portfolio sites, my agent at the time decided to branch out into the product licensing marketplace with a plan to enhance her own fortunes with those of the illustrators in her stable. So the other essay** mused on whether such a ‘marriage’ could prevail.

In short, despite working intensely on many collections of designs for product applications and attempting to understand the mechanizations of the licensing industry, the enterprise was not entirely successful for me. However, the experience did force me to realize two things: my own naïvete in that area and the fact that individual artists stand little chance in the marketplace against corporate licensing giants like Disney, Mattel or Starbucks. To wit, I was told at an international trade show by a licensing agent that although he loved my work, he would not even consider doing business with me until my ‘brand’ had generated several hundred thousand dollars in revenue. Huh. What a classic chicken and egg situation!

Though my agent and I have since parted ways, I still believed in the integrity and originality of my work and thought that one day I might try again to generate life for my images beyond paper and print. I knew that for me, full retirement was not an option ( and that after a long freelance illustration career, I still had the drive to create new things. I also knew that age-wise, holding a full-time job was also not an option. Therefore, I had to find a way to generate income from my work. To that end, I embarked on a new venture: I decided to write, illustrate and publish my own books***. This is an ongoing activity that I think will always inform my work.

Today, in 2017, we are facing other issues regarding the ever-expanding online opportunities with their associated intellectual property concerns and the difficult challenge of attracting as many eyeballs as possible amidst the unbelievably vast competition out there. Much as I had held to the notion that licensing my images would compromise my artistic integrity by ‘selling out’ to commercial interests, I now see that to some extent, becoming business savvy is necessary to economic survival. It requires that we understand the strategies of these new corporate giants. They operate primarily by advertising revenue and tempting artists to post their images for ‘free’ with the future promise of a tiny percentage of market share if and when their images applied to products achieve any sales. Like any business adventure, it is risky, both to creators and site owners. But in my opinion, the greater risk is assumed by creators who opt for compromising their intellectual properties and code of trust when dealing with a business partner simply because we are not directly privy to their accounting practices.

Still, the old adage of “nothing ventured, nothing gained,” often drives participation in new ventures. This is especially tantalizing in an era where the possibility of becoming internationally known for one’s work is but a few keystrokes and/or a credit card away.

However, as the ‘Practical Matters’ portion of this essay’s title suggests, I have made every effort to copyright and /or trademark (as appropriate) any design I’ve released for commercial use. Though some expense may be involved, the urgency of these efforts cannot be overstated. Through my activities on the boards of the Pittsburgh Society of Illustrators and the American Society of Illustrators Partnerships I have become aware that under the current administration, the copyright environment in Washington DC is undergoing some far-reaching changes in favor of privatization of the copyright office. These changes will allow them to more broadly define the concept of public domain; a development that ultimately will not be friendly to creators. With the very dodgy security of the web, it’s now trivial to grab images from sites with impunity. It follows that using these images for profit comes with little consequence to the infringer. Protecting your intellectual property is essential as there have been cases where artists engaging in lawsuits against unethical corporations or individuals to reclaim their intellectual properties have taken considerable financial hits in the process. Though not an encouraging circumstance, it is a cautionary one.

Yet despite the potential pitfalls, the artistic spirit continues to be indomitable since most of us live on hope. In that light, with copyrights in place, I decided to reboot my licensing efforts when an illustrator colleague raised my awareness of a some potentially promising opportunities. I have since sold many designs for greeting cards at Greeting Card Universe (http://bit.ly/2mWRXXI), have a t-shirt available at my Magic Eye Gallery(http://bit.ly/2mp1XW5) and am now engaged at Society6 (https://society6.com/imaginarius13) with twenty unique collections of designs for an array of personal and home products. Whether this will all work out, I can’t know, but one thing is certain; if you understand the risks and throw enough effort at the wall, something’s bound to stick!

In an essay entitled ‘On The Shoulders Of Giants’, posted on May 5th of this year, I offered a glimpse of my new alphabetical book project in progress.Today, I am pleased to let you know that it is now complete! It includes alliterative text and illustrations for each of twenty-six letters, a preface and artist’s notes. On Wednesday of this week, my book proof arrived looking exactly as I’d intended, so I turned around and ordered my first small edition of twelve, scheduled for delivery early next week. I am accepting advance orders now at The Magic Eye Gallery: http://magiceyegallery.com/BookPage.aspx?id=8

Here are some thoughts on my process and a bit of backstory:

Ideas are mercurial; they may appear to our imaginations in glorious finished form, awaiting physical birth or, more likely, just float by our consciousness, merely hinting at their potential. The idea for Bestiary: An Imaginary Menageriesimmered slowly on one of my back burners for several years as sketches and project notes in one of my journals. It had begun as a casual suggestion for an illustrated alphabet book from my former agent. Projects like this one can be very greedy with one’s time and generally do not pay the bills! So although I had done a few concept drawings at the time, other less speculative projects continued to demand my attention.

Then, late in 2015, following publication of two other titles (An Illumination Of Blessings and Notes From London: Above & Below), I decided to revisit the alphabet book idea. Paging through that old journal, I paused at some drawings of a unicorn and an armadillo which led me to imagine an alphabet book built around the real and imaginary creatures that have been portrayed in illuminated manuscripts for centuries. These colorful hybrids of letterforms and fanciful illustrations first appeared in the 2nd century Greek Physiologus, a compilation of the ancient wisdom and symbolism of animals mentioned in the writings of naturalists such as Aristotle, Herodotus and Pliny The Elder. Later adaptations from the 11th-13th centuries elaborated on these bestiaries and were flavored with Biblical stories, mysticism and religious doctrine. Bestiaries reached their zenith during the medieval era, when artists were commissioned by nobility and wealthy merchants to interpret their naïve descriptions of strange creatures seen on their voyages to exotic lands. Wikipedia offers a fine, detailed history of bestiaries here: https://en.wikipedia.org/wiki/Bestiary

Eventually, my journal sketches became the basis of the finished illustrations below:

Yet, despite our greatly evolved knowledge of zoology since then, why does this timeless literary art form remain popular among the offerings of contemporary publishers? I propose that it does so because we have yet to fully understand the synthesis of our own evolving animal natures with the gifts of speech, writing and acumen.

That said, I’ve always loved to draw animals and have featured them in many original works of art. However, most of my animals are not portrayed realistically; I prefer to imbue them with qualities that reflect our human fortes and foibles. Those bestiary illustrations in which the animals display such attributes were important inspirations for this book. Their titles along with illustrated excerpts were discussed in my previous essay (http://bit.ly/2fjVcpi).

In designing Bestiary: An Imaginary Menagerie,I’ve framed each illustration with an alphabetical alliteration both for organizational purposes and simply because it was great fun to do! My hope is that my efforts will complement the voluminous body of bestiaries throughout history that are tributes to the wonders of creation and to our human imagination…

A Petite Profile

Ilene Winn-Lederer, a native of Chicago, attended The Art Institute of Chicago and The Chicago Academy of Fine Arts. She currently resides in Pittsburgh, creating original imagery that navigates the delicate bridge between the mundane and mystical theaters of human experience. A member of the Pittsburgh Society of Illustrators, Winn-Lederer’s clients include The New York Times, The Wall Street Journal, Hadassah, NY., Lilith Magazine, Children’s Television Workshop, Scholastic, Charlesbridge Publishers, Simon & Schuster and Cricket Magazine. Her unique drawings and paintings are included in public and private collections throughout the United States and Europe. The Magic Eye Gallery at www.magiceyegallery.com showcases original works and custom
gicleé prints with a wink from her mind’s eye…