Have you ever wondered what percentage of your opens are exclusively on a mobile device? We’ve had an in-depth look at our email client reporting statistics to show you how mobile email has affected the way recipients are opening emails. This data is aggregated across our whole client base from 1st April 2012 up to 28th January 2013, and presents a true picture across all of our clients sectors.

Mobile usage data

The graph below shows the analysis of all email opens across the Adestra client base. Interestingly, it shows that 73% of emails were opened exclusively on desktop devices which is by far the largest audience. There are still 7% emails that are exclusively opened on mobile devices. Mobile is certainly having an impact, but the number of email opens that are happening exclusively on mobile devices is still low.

7% of emails were opened exclusively on mobile devices

73% of emails were opened exclusively on desktop devices

The rest use a bit of both

This graph shows how emails are being opened

Email client breakdown

Outlook still remains the email client upon which the most emails are being opened, followed by iPhone, Apple Mail and iPad which make up the next largest proportion. The webmail clients come next. This shows that even though mobile optimisation is most definitely important, your email must look good on all devices to ensure a good recipient experience.

Top desktop email client: Outlook

Top mobile email client: iPhone

Top webmail email client: Hotmail

This graph shows a breakdown of email clients upon which emails are being opened

Adestra have been empowering their clients to maximize marketing ROI through email-driven technology for over 13 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.

We were founded on the principle that marketing success takes more than technology, and that’s why customer service is at the heart of our business. But don’t just take our word for it: Adestra are winners of the 2017 UK Institute of Customer Service Customer Focus award. We’re not just Software as a Service, we’re Software AND a Service®.