Katz Radio Group is developing what we call "In-Time
Insights" during the Primary Season with its “The Local Vote
2016” research initiative. Katz commissioned Nielsen to survey a
representative sample of registered voters across 10 states in
the weeks leading up to the Presidential primaries. Voter
sentiments are then linked back to these respondents’ local
Scarborough data, demographic profiles and media consumption
patterns.

In our first wave of data we learned that between 31 and 33%
of voters in Colorado, Texas and Virginia have yet to decide on
a candidate (undecided) or are not sure if they are voting
(turnout targets). Together, we’re calling these folks “The
Opportunity Vote”. Our second wave of data identified distinct
differences in how candidate supporters and Undecideds use
media. You can get more “In-Time Insights” from our reports
throughout the Primary season:

Candidates & Issues

Want to know where the candidates stand on issues? Katz is tracking
candidate positions – from Presidential down to Congressional Races - on
our Issue Tracker. We will update the list as we continue to monitor
state primary voters.

Leadership

Stacey Lynn SchulmanEVP / Strategy, Analytics and Research

Stacey Lynn Schulman is Executive Vice President of
Strategy, Analytics and Research for Katz Media Group.
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In her role, Stacey leads a team of professionals across
both Katz Radio and Katz Television Groups, to provide
world-class audience and consumer analytics for Katz
partners, advertisers and agencies. Stacey is focused on
developing new insights, techniques and approaches that
champion local media, bringing additional revenue into the
radio sector and expanding the target-ability of broadcast
television. Stacey joined Katz from TVB, the television
station marketing association, where she served as Chief
Research Officer, and was responsible for driving insights
on the value of local broadcast television.

Prior to TVB, Stacey served as Senior Vice President at
Turner Broadcasting, where she oversaw sales and marketing
research across Turner's entertainment and sports brands, as
well as their digital extensions. Stacey joined Turner from
The Interpublic Group, where she was the President of the
holding company's Consumer Experience Practice. Prior to
Interpublic, Stacey served as Executive Vice President,
Director of Global Research Integration for Initiative, a
media agency within the Interpublic family.

Stacey is most well-known for her work as a futurist and
fan culture expert, driving innovation in analog, digital
and social media convergence. Her award-winning
interactivity work, in partnership with the Massachusetts
Institute of Technology (MIT), was a pre-cursor and model
for today’s 360 degree media engagements with fans and
consumers. Stacey was most recently honored as the Gold
Medal recipient in the Innovation category at the ARF’s
Great Mind Awards in 2012.

Shaunagh Guinness is Senior Vice President of Station
Solutions, the team responsible for driving positioning
solutions for Katz Media Group’s 4000+ Radio and TV station
partners nationwide.
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Shaunagh began her career at Katz as a Research Assistant
with Christal Radio. During her career at Katz Radio Group,
she has been promoted to increasing roles of responsibility,
including Research Analyst, Assistant Director of Research,
VP, Director of Research & Marketing, and SVP, Director of
Research & Marketing.

Bringing decades of research and analytics to her current
role, Shaunagh now leads the Station Solutions group, a team
of media strategists focused on using cutting-edge analytics
and insights to build innovative marketing solutions for all
of Katz's Digital, Radio and TV sales divisions and
broadcast partners. Shaunagh is also a member of the Media
Rating Council.