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This is a special guest post from writer Antoine Bonicalzi, founder of The Content Production Line. There’s no doubt that content marketing is the way to go online. You produce high-quality, educative, relevant and interesting content, you find a way to distribute it and good things happen. Your content is what allows you to grow an audience and to position...

The functionality and design of a company’s website is a crucial element in its success. You may have done all the work to optimize your content and be more easily found on search engines with keyword research, consistent blogging, etc., and that’s great. But, you must also consider the first impression your visitors receive when they land on your...

Successful advertisers make it a practice to consistently measure the performance of their campaigns. In order for you to build a successful online marketing plan, you must have a sense of what drives regular people to become converted into new customers. Unfortunately, analyzing this data isn’t always cut and dry. The lines start to get blurry, especially when analyzing...

Searching for weekend plans on your office PC, browsing businesses near you when you’re killing time downtown between meetings, browsing news stories on your tablet at your local coffee shop – Does this sound like you? It probably does, if you’re one of the 90% of people who move between mobile devices and desktop computers to browse the web...

Everyone who has a website uses a URL structure that is inherent to their site. You might not have even thought about your URL structure before, but did you know you could actually be penalizing your site if you do not have this structure done correctly? It can cause click-through problems, pages to be left out of the search...