First you get the purists out there. The ones with a good tune, but absolutely no willingness or know-how to market themselves. This is sometimes borne from the need to bury themselves deep underground, idealistic purposes or straight lackadaisical laziness.

Then you often hear: ‘I entered the mainstream’. Proudly pronounced by folks happy to be with everybody else. The ones that will hit all the levers the music industry has to offer. And go with the motions to be visible and sell their fares. Which is great, but usually boring.