Ice record single needs six hours in the deep freeze before you can listen

This delightful marketing ploy requires the listener to fabricate their own record out of ice . The band Shout Out Louds wanted to make a splash with their newest single. So they figured out how to make a playable record out of ice. The main problem with this is the grooves start to degrade immediately when the ice begins to melt. So they shipped a mold of the record and a bottle of water to a select few listeners (just ten in all). Hear the result in the video after the break.