At the heart of this strategy is championing the best of British production and writing talent combined with innovative funding models and partnerships. Through a culture of strong business support, speed of response and creative freedom the company has deepened partnerships with some of the UK’s best independent producers including Baby Cow, Clerkenwell, Drama Republic, Lookout Point, Greenbird, 72 Films, House Productions, Original Talent (Cuba and Curtis Brown) and Two Cities. Over the last three years, BBC Worldwide’s annual investment into Content has averaged £180m.