The new multimedia websites extend the shopping experience beyond the physical walls of the retail center and allow shoppers to interact with Forest City properties and tenants before, during and after their visit to the center. Shoppers are able to sign up in a one profile process with their preferences on how on they would like to receive communication (E-club, Mobile Club, Facebook, Twitter). The sites are also integrated with the Shoptopia Network, developed by PlaceWise Media in collaboration with Forest City, as the largest digital network to connect shoppers with malls, retailers and brands.

The sites have been designed as one source for up-to-the-minute information on all stores and brands. Feature articles on the latest trends in fashion, home and seasonal ideas written by well-known industry experts create an endless wealth of lifestyle and fashion information.