A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Flipkart to launch Nokia branded Smart Tvs in India

November 7, 2019
/ 3 min read

Flipkart is entering into a strategic partnership with Nokia to launch Nokia-branded Smart Tvs in India. To get in line with the Make in India initiative, Flipkart will be facilitating the manufacturi...

Licence India Bureau

Flipkart is entering into a strategic partnership with Nokia to launch Nokia-branded Smart Tvs in India. To get in line with the Make in India initiative, Flipkart will be facilitating the manufacturing and distribution. It will also manage end-to-end sales in order to create new job opportunities. The launch will mark Nokia’s entry into the predominated Television segment in India. The Nokia branded Smart TVs will feature sound system from JBL as the company promises superior audio quality. This will also mark JBL by Harman's debut in the television sector in India. Flipkart says that poor sound quality has been a major pain point for consumers purchasing television, and the company looks to solve that with the Nokia branded Smart TVs. The announcement from Flipkart does not reveal when the Nokia branded Smart TVs will be launched on the e-commerce platform. There is also no word yet on what these Smart TVs will look like or their expected cost in India. Flipkart said it is leveraging the increasing prevalence of online shopping in metros, Tier-2 and Tier-3 cities, combined with vast amount of consumer insights and feedback to strengthen its presence in the TV segment. "We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability. Flipkart's understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded Smart TVs accessible and affordable to many," said Vipul Mehrotra, Vice President, Nokia Brand Partnerships.

A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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