About Us

Coffee is what we do, but it is not who we are.

Here, at Dutch Bros we live by three main core values. One cannot be sacrificed for another.

All must work together in order to provide the best experience possible.

We may be a coffee company, but we are in the relationship business.

Speed

We get it, time travel isn’t real…yet. So we move quickly, pour fast and serve with a sense of urgency to ensure that our customer’s time is spent living life beyond our window.

Quality

We know our products and have mastered our craft. Perfecting each customer’s drink, by hand, is the name of the game. We know the magic is in the details and strive to give our customers a remarkable product, each and every time they visit any of our stands.

Service

We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.

Roastin and Rockin

Since 1992

Dutch Bros Coffee was founded in 1992 by Dane and Travis Boersma: brothers of Dutch descent. After three generations in the dairy business, government regulations pressed the family to sell the cows. What felt devastating turned out to be a blessing in disguise.

The bros bought a double-head espresso machine, threw open the barn doors and started experimenting with just 100 pounds of beans and a rockin’ stereo. They set up a pushcart on the railroad tracks and started passing out samples to anyone who would brave the new brew, and, within a month, they knew they had something special.

“One of the most rewarding things in this change of occupation was going from smelling cow manure to smelling coffee,” said Dane. “You’d open the bag, and it was like heaven.”

Today, Dutch Bros Coffee is the country’s largest, privately held drive-thru coffee company, with over 290 locations in seven states and over 7,500 employees. But growth hasn’t taken the company away from its roots. Dutch Bros still gives away drinks — now over one million each year — to further the bros.’ mission of “spreading the Dutch Luv.”

The company donates over $2 million a year to its local communities and nonprofit organizations, including the Muscular Dystrophy Association, in honor of Dane, who passed away in 2009 after a four-year battle with Lou Gehrig’s disease.

Resources

News & Events

Dutch Bros Coffee Appoints Joth Ricci President

Grants Pass, Ore. (Jan. 16, 2019) – Dutch Bros Coffee, the country’s largest privately held drive-thru coffee company, has appointed Joth Ricci president. Working alongside CEO Travis Boersma, Ricci will leverage his beverage expertise to ensure Dutch Bros is well-positioned to achieve its expansion plans, including growing to 800 locations over the next five years.

“I’ve gotten to know Joth over the years, and he is a natural complement to our team,” said Boersma. “His proven abilities in strategic planning will be invaluable as we fine-tune our systems, standards and processes for our expansion goals. We’re thrilled to welcome him into the Dutch Bros family.”

“Dutch Bros is a unique brand with a loyal following,” added Ricci. “It’s an honor to be part of the team as we look to power Dutch Bros’ growth into new markets.”

With a passion for innovation and the beverage business, Ricci joins Dutch Bros from Adelsheim Vineyard, where he was president and CEO and remains a strategic advisor and director. Previously, he was president of Stumptown Coffee Roasters, where he collaborated with TSG Consumer Partners, which has partnered with Dutch Bros since acquiring a minority stake last year. Additionally, Ricci is a director at Brew Dr. Kombucha and Ninkasi Brewing.

Ricci, who began serving as president on Jan. 7, is focused on guiding day-to-day activities and working directly with the board, TSG and management, while Boersma oversees Dutch Bros’ big picture strategy.