Boon Sheridan

About Me

I love solving problems and sharing stories. I bring over 15 years of design and strategy experience to life in words, pictures, personas, maps, flows, workshops, and the occasional voice-over. Over the years I've taken problems apart, found common goals, mapped where disconnects occur, and made them better. I add a pinch of audience needs and content models into persona dimensions, sprinkle site goals and structure into editorial plans and sleep much better at night.

I've crafted content strategies for financial services, developed design cookbooks for insurance companies, designed applications for hotel giants, created customer journeys for entertainment powerhouses, and helped startups clarify their vision and ideas.

I'm a Rosenfeld Media Expert, a big fan of cocktails, pinball, and the occasional afternoon lost in a record store.

My Work

Over the years I've had titles like Site Producer, Interactive Project Manager, Information Architect, Interaction Designer, User Researcher, Content Strategist, and Product Designer. It's been a lot of fun. It's glib to say "design is design," but in many ways the tools and techniques from one discipline serve the others too well to get myopic about it.

A small sample of the things I love to do...

Customer Journeys

Customer journeys rock. I love using them early in a project as a way to uncover questions, hidden requirements and details, and spark conversations. These simple but evocative stories about how people connect and communicate with the company bring everyone into the design process in ways other approaches can’t.

Content Strategy

Great design is more than pixels; it’s the right content at the right time. Even more, it’s building a model for success and growth. I can help map out the problems, identify where content can be a solution, and (sometimes more importantly) where it can't.

Information Architecture

Design is hard enough when information is scattered around. I love rooting out the commonalities in information, finding the threads and bringing them together.

Where in the world?

I move around a lot for conferences, clients, and other shenanigans. If I’m going to be in your neck of the woods and you’d like to get together for a cocktail, a conversation, or a project I'd love to hear from you!