Are you selling your product to another business? Whether your customer segment is an SMB or an enterprise, you need to get a handle on your key B2B metrics before you talk to an investor! No matter how novel an idea you have, investors hear many pitches and are grading you on a curve to other founders and startups. They want to know how you are sourcing, closing, and scaling your customer base. Regardless of what stage you are at, you need to be able to share your approach, and back it up with data and B2B metrics! The Baseline B2B Metrics You Need To Know About Your Business During the course of an initial conversation, expect investors to ask …

As a startup founder, you know metrics matter! You’ve got a fancy funnel that captures customer impressions all the way down to conversions, but do you know how to convey key B2c metrics into customer insights quickly in an investor or accelerator interview? Don’t worry we’ve got you covered! Mistakes around B2C metrics Let’s start by talking about the five big mistakes we see founders make during interviews to make sure you don’t shoot yourself in the foot. Mistake #1: Having only one to two months of B2C metrics. Waltzing into an investor meeting with one to two months of growth is not enough to wow an investor, especially if you extrapolate the growth rate and expect it to be …

At 500 Startups we receive thousands of applications from promising startups around the world. After we carefully cull them, we reach out to founders and have them participate in a startup accelerator interview with us. We know that start-up accelerator interviews can feel like interrogations, but they are a necessary evil to help us dig deeper to understand the startup, its founders, and see if we can help them grow. We ensure a mutual fit by educating founders throughout the process and teaching them how 500 Startups can help build their company. If you apply to one of our future batches and receive an invitation to interview with us, here’s the low down on our startup accelerator interview process and how we …

As a founder you might be thinking, “Is a startup accelerator program worth my time? What could I possibly learn from a startup accelerator program that I couldn’t just learn on my own?” I’d say if you have a network filled with prospective investors, employees, customers, and attorneys who have years of expertise on the ins and outs of your the particular market and industry your company is serving, and of course, the time to share all of it, you’re all set 😉 Don’t have it all? Here are 5 things you’ll learn, specifically from the 500 Startups accelerator! 1. The startup accelerator program keeps up-to-date on what is going on in the fundraising market. The fundraising market is continuously …

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