Make the Web Perform

Kayla Hollatz | 19 Feb 2015

Social media is no longer a craze. It’s a necessity, and companies are seeing the true impact social sharing has on a brand’s success. With this rise in social media use, we’ve seen the social share buttons trend skyrocket. These buttons can be found on individual blog posts, email campaigns, and now landing pages. But […]

Kayla Hollatz | 18 Feb 2015

We previously highlighted our top 5 favorite TEDTalks for web designers and digital marketers, but we thought user experience deserved its own category. The 5 TEDTalks below address the role of beauty in web design, designing for conversions, and how humans come before data in creating lasting user experiences. Enjoy! Cennydd Bowles: What is UX […]

Kayla Hollatz | 10 Feb 2015

It’s no secret we love Twitter chats. We’ve been actively participating in Twitter chats for months now and have discovered some really informative and interactive weekly discussions along the way. So why join a Twitter chat? It’s a chance to: Reach new audiences Build credibility within your field Connect with influencers Build your online community […]

Kayla Hollatz | 03 Feb 2015

We tend to fan-girl over Unbounce a lot in our office but for good reason! They recently launched the Call to Action podcast on iTunes, and we already can’t get enough of their conversion rate optimization (CRO) tips and tricks. The first guest featured on the show was Elizabeth Marsten, Vice President of Search Marketing at […]

Sarah Danks | 30 Jan 2015

With Super Bowl XLIX right around the corner, it got me thinking about penalties. And Google. What’s Google’s sole purpose? To provide users with the most relevant, best information possible. Why? Because They want people to continue using their search engine (playing the game, if you will)! To that end they’re constantly updating the search engine […]

Kayla Hollatz | 29 Jan 2015

Every company with a website (which should be every company now) should consistently check the speed of their website. It’s no area to turn a blind eye to. 47% of visitors expect your site to load in 2 seconds or less, according to KISSmetrics. Attention spans are continuing to shrink so there is no room for […]

Sarah Danks | 28 Jan 2015

Consumers want lots of options… In today’s over-stocked, Best-Buy-or-Amazon world, consumers are used to seeing a myriad of choices of products. In fact, they’re so accostumed to being presented with multiple choices that when they’re not, noses turn up in disdain. “This restaurant only has FIVE kinds of burgers? <scoff> How lame.” …or do they? But, as marketers […]

Kayla Hollatz | 21 Jan 2015

Content marketing has become a trending topic for a reason. It’s not enough to just create content, publish it, and cross your fingers (and toes) that it dazzles readers. Having a content marketing strategy in place is crucial to your brand’s success. Luckily, there are many tools to help in the creative process. Impact’s Blog […]

Sarah Danks | 14 Jan 2015

In this post I’m going to do the following: Define website architecture Outline how a website’s architecture affects SEO Tell you how to best go about creating a solid architecture for any site But before I launch into my diatribe let me clarify something. When I talk about website architecture I’m referring not only to 1) how a […]

Sarah Danks | 09 Jan 2015

If you use WordPress for your website(s), blog(s) or both, you’re probably at least somewhat familiar with the concept of plugins. Plugins are software downloads that enhance the functionality of your website/blog. If you want your site to perform above and beyond the mere WordPress platform, then plugins are your friend. With the right plugins, […]

Sarah Danks | 31 Dec 2014

…Or Does It? As a consumer looking for products on search engines, I expect to type in a query and get a good SERP with lots of relevant choices. As a marketer it’s my job to make sure the aforementioned happens…well, I can’t do anything about the REST of the SERP, but if I’m serving […]

Kayla Hollatz | 30 Dec 2014

You know those popular digital marketing trends that just make you want to tear your hair out? Yeah, those. We want them gone too. Here are some of the worst trends in our field that need to disappear in the new year. Automatic Direct Messages (Auto DMs) Marketing automation on social media can be off-putting, […]

Kayla Hollatz | 23 Dec 2014

Social media users sure are happy this holiday season. Twitter just launched a new feature allowing its users to track individual tweet analytics, like impressions and engagements, right in the iOS application. Although there has been no formal statement from Twitter on the change, many of us in the office as well as marketers online […]

Sarah Danks | 19 Dec 2014

The fight continues between SEOs & designers/developers… This morning I came across a great article by Neil Patel: 10 Things That SEOs & Developers Need to Know in Order to Work Successfully Together (actually, there are only eight things…but regardless, it’s a good list). Not only is this topic relevant because I’m in SEO; I […]

Sarah Danks | 18 Dec 2014

Yesterday Eric Enge of Stone Temple, Rand Fishkin of Moz and Neal Schaffer, author of Maximize Your Social, had a discussion on Google+. The topic? The Twitter Engagement Unmasked study by Stone Temple of over 4 million Tweets; and most importantly — how to get more out of Twitter. What I really liked about the […]