Powers Distributing Blog

Royal Oak, Mich. (April 10, 2014) – It’s not surprising the staff of Powers Distributing, a family-owned business celebrating 75 yearsin Orion Township, know just how to celebrate American Craft Beer Week. They’re bringing together 27 of the very best American craft breweries under one roof May 9 in Royal Oak.

For the second year, the Craft Beer Expo will showcase a variety of ciders, stouts, ales, shandies and more from Michigan-based breweries and across the country. The event runs from 7-10 p.m. Friday, May 9 at the Royal Oak Farmers’ Market, 316 E. 11 Mile, Royal Oak. The 2014 Craft Beer Expo features 27 breweries specializing in craft beer - including 10 from right here in Michigan - as well as some of the area’s most popular food trucks, special guests and raffle prizes. WRIF DJ Anne Carlini will be onhand to host the evening’s festivities from 7-9 p.m.

Tickets for the event will be available April 14, 2014 and cost $25 in advance at www.craftbeerexpo.net or for cash or credit at the door. Ticket price includes 12 3-ounce beer samples. Discounted tickets, $20 each, are available while they last at all Hollywood Market locations. Additional beer tasting tickets may be purchased at the event. Ticket purchasers and event guests must be of legal drinking age, 21 or older. Guests are encouraged to drink responsibly.

“Michigan and especially those of us in metro Detroit embrace great beer,” said Gary Thompson, chief operating officer of Powers Distributing. “For those who drink craft beer, there is perhaps no better time to experience it than American Craft Beer Week.

“We wanted to take the initiative to bring together the best brands from across the country and around the corner and share them. We hope those who enjoy craft beer will find not only some of their favorite beverages here, but a few new favorites as well. We’ve provided an environment where event-goers can sample responsibly, all while supporting a worthwhile cause.”

A portion of ticket sales will support the Romeo Lions Club, a local branch of the Lions Club International Foundation dedicated to serving our communities through efforts including saving sight, serving youth, providing disaster relief and meeting humanitarian needs.

“As a family-owned and operated business for more than 75 years, we care about the communities where we live, work and operate,” said Thompson. “And the mission of the Lions Club supports those in our neighborhoods when they need it most. We chose this event to help raise awareness for those efforts and in some way, to give back in Oakland and Macomb counties.”

A first this year, Treat Dreams will serve Craft Beer Expo beer-inspired treats to ticket-holders as well. Owner Scott Moloney worked with local breweries including Right Brain Brewery, Griffin Claw Brewing Company and Vander Mill Ciders to create signature treats for the occasion. Festival-goers will have a chance to purchase hard cider sorbet crafted with Vander Mill’s Totally Roasted Spiced Cider, or indulge in a deconstructed brownie sundae made with Right Brain CEO Stout Brownies topped with a CEO Stout ganache. Treat Dreams signature salted caramel ice cream will also be onhand, and available with a choice of Griffin Claw Coffee Bourbon Stout chocolate sauce or Griffin Claw Cherry Bourbon Stout chocolate sauce.

The 2014 Craft Beer Expo will also offer event goers a chance to win raffle prizes on site. Greater Media Detroit’s WRIF is the event’s sponsor. Visit www.wrif.com for details about how you can win free event tickets between April 21 and May 2.

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Beer Fact

21

The original 1928 Red Stripe was an ale! The current Red Stripe lager recipe was created in 1938 by Paul H. Cotter and Bill Martindale.