Uruguay will resist pressure from tobacco giant Philip Morris by maintaining its cigarette warning labels. This is a great win for tobacco control worldwide!

The decision comes after weeks of public outcry and support for Uruguay, which has been a world leader in implementing the international tobacco treaty.

FCA Americas Regional Coordinator Eduardo Bianco, who is based in Uruguay’s capital Montevideo, says public pressure, including the email letter, had a tremendous impact.

Bianco recommends that supporters continue to sign the petition so the Uruguayan government knows that the international community supports its efforts to defend its tobacco control measures from such attacks.