Whether you're starting out or are a seasoned freelance consultant, being a business owner means you go through seasons of extreme busyness to those of extreme workload lows.

During those peaks and lows, you want to employ what I call “Yes/No Pricing”. In today’s episode, I'll explain how I use this type of pricing to help increase my value and my rates over time. Plus, I’ll share some tactics that you can employ for optimal business success.

​“Yes/No Pricing,” can help you climb up the stairway of value and leverage your brand in the process.

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​In this episode, I’ll cover these topics:

“Yes Pricing” What it is, when to use it, and how to use it

Why “Yes Pricing” or penetration mode is not the best place to be in far as positioning for your brand

When to employ a “No Pricing” strategy

How to “Price them to no" can leverage up your brand

Why it’s always better to move up the value ladder rather than stay stagnant, even when you are super busy and need to turn clients away, plus how to turn clients away using the “Pricing them to no” strategy

This episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit PricingIsPositioningCourse.com.