The Marketing Department is the fastest growing department at Plarium, and its focus is not merely to expose as many people as possible to our games, but rather to bring our games to true gamers through rigorous analytics! Marketing is all about combining deep, insightful performance analysis with amazing, impactful creative. Our goal is to optimize our campaigns with the most effective combination of graphics, text and reach to make sure that our games reach those unique individuals who would enjoy them the most.

Our Conversion Rate Optimisation (CRO) specialist will be responsible for driving conversion to purchase within the company’s web & desktop assets (Web games, gaming portals, LPs and Desktop App). This person will oversee our analytics, testing, tracking and optimization initiatives and will be responsible for suggesting and implementing CRO best practices to optimize touchpoints along the customer journey.

Job responsibilities:

Improve conversion rate through all sources of media using analytics tools

Execute optimization strategy into the roadmap and key projects based on department/business needs

Establish daily funnel monitoring mechanisms to ensure the stability of the main KPIs