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Wednesday, 16 September 2015

Reach Out through Animated Infographics

In a world where digital marketing is at its peak, business owners are having a hard time trying to figure out how to stand out from the crowd. If you want more website visitors and conversions, creative and eye-popping animated infographics could be the answer.

How to do it

Find your audience’s interestsBefore doing anything, it’s very important to determine your audience and find out what they like. To create an infographic that your audience would rave about, you have to evoke strong feelings. Find out what your audience craves and use that knowledge to your advantage.

Portray a storyHuman beings are naturally inclined to appreciate stories, no matter what they’re about. You can make use of animated infographics by telling a story. Find the best angle, reframe the facts and make the infographic in an unorthodox and unique way. Don’t forget to step out of the box. Be creative!

Give extra attention to your graphicsWhen using infographics, you have to keep in mind that pictures speak louder than the text. Your graphics should have a color palette that represents your brand and goes well with all the other elements.

Research compelling factsYour animated infographic should not just be eye candy--guarantee that your viewers are learning from the helpful and relevant information presented in it. If possible, execute your very own research about your topic and design your graphics. This gives you the opportunity to provide rare and never-before-seen information, and that gives you extra good points!

Publish and promoteUnfortunately, no matter how awesome your animated infographic is, it wouldn’t go viral overnight. This is why it’s just as important to give your work all the help it can get. The best thing you could do is to promote it on your website and all of your social media sites. Good luck!

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About Me

Megan Pearson is an avid online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry and throw in some of her design concepts.