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Digital Branding-8.2013-WordCamp PVD

3.
• What is digital branding
• You and your business
• WordPress plugins & tips
• Overview of some Social Media
Tools & how to use them effectively

4.
What is Digital Branding
• “Using digital media to create, build, manage
• and revitalize the relationships between a
• brand and its audiences.”
http://www.2bornot2b.ca/Branding-Dictionary.html

5.
the way we communicate
the way we see the world
the way we live
Digital
Technology
has changed:

6.
You and your business
What are some of ways you differentiate between you
and your business on and off line?

7.
Both you and your brand are
important.
Great Digital
Branding takes
both into account.
In this age of product
abundance, it’s more
important than ever to
have a strong brand
to differentiate your
company, product or
service.

16.
Content Creation
As technology has
evolved, Google (and
other search engines)
are using advanced
formulas that determine
how frequently you post
and update your website
http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever

17.
Content Creation
• Your Blog
– There is no better way to add relevant content
to your website on a regular basis than to
utilize a blog.
http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/

30.
Where else can you create your content?
• Share presentations that you have
• Create slideshows of your portfolio
• Share publicly or privately
• Embed slideshows on your website/blog
• Great place to search for information

31.
Content Creation
• Where else can you create your content?
Instagram – Owned by FaceBook is a way to
share your life/business with friends/clients
customers through a series of pictures (and
now videos).
• 100 million users
• Posting forty million photos a day
Vine – Owned by Twitter - is a
way to share through short 6
second videos – 13 million users
Vine videos are being
posted to Twitter at
the rate of 9 per
second, up from 5 per
second two months
ago.*
*According to a study by video tech firm Unruly

32.
Content Creation
• According to Nielsen, YouTube
reaches more US adults ages
18-34 than any cable network.
• 900 million users
• YouTube mobile gets 600
million views every day
• #2 for search
http://www.viralblog.com/research-cases/youtube-statistics/

36.
Promotion
• Moms are 61
percent more likely to visit
Pinterest than the average
American.
• 25 million users
• 81 percent of U.S. online
consumers trust
information and advice
from Pinterest
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/

38.
Promotion
Google+ has passed
Twitter and is now the
second-biggest social
platform worldwide with
343 million active users.
Connected to all your
Google products
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

41.
Promotion
Tips:
• Use your background
image to say something
about you
• Edit your profile – say
something about you
• Find people in your
occupation to follow
• Utilize search and 3rd
party tools like
tweetdeck or hootsuite
• Use # “hashtags”

42.
Promotion
• Over 225 million users
• Largest professional network
• 2 new members per second
• 2.9 million company pages
• 2.1 million groups
Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/

44.
Promotion
Profile
Groups
Pages
Personal use, friends, family, can have business
connections, can categorize – group your friends.
You can have up to 5000 friends, and “like” up to
500 pages.
Has “members” used for people with a common
interest, can be kept closed, limit members. Can
message members
Can only be created by a representative of the
organization, business, celebrity or band . Are
entirely open and searchable. Can add applications
and custom tabs.
http://socialmediatoday.com/node/1454711

46.
How to use the tools
1. Create content-
embed on
blog/website
2. Promote it
3. Refer back to
your website

47.
Digital Branding
• Good digital branding consists of
consistent messaging across all platforms
• Utilizes the 3 areas of website – content
creation and promote
• Be consistent with updates and posting to
your site and social networks
• Make it easy for people to share your
content

48.
Remember even if you aren’t talking
about yourself, someone else might
be…

49.
51
Use alerts to know when you are
being talked about
en.mention.net
talkwalker.com/en