When people hear that I am a positive psychology consultant, they often ask how businesses can benefit from positive psychology. Additionally, some ask if my services are only for the businesses that are in trouble, performing poorly, and losing money. Of course, tough times make some entrepreneurs and managers more open to new ideas, but such situations also restrict their budget and make it difficult for them to involve consultants, or to invest on innovative solutions.

Nonetheless, effectively all businesses can benefit from positive psychological theories. If they are doing well, they can involve a positive psychology consultant to ensure that they remain competitive, and grow in a sustainable and healthy way. But, if they find it difficult to stay competitive, and their market share is shrinking, they should involve a positive psychology consultant before such investment becomes too difficult to make.