The National Basketball Association: Joy

"Joy" shows the suspense, thrill and excitement felt by fans and players during NBA basketball's most jaw dropping, and heart stopping moments. Several teams, including the Chicago Bulls and Golden State Warriors will roll out customized versions of the ad. "This Is Why We Play" from Translation captures the emotions behind basketball's universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. Previously released spots include: "Anthem" and "Anticipation." VIEW THE SPOT