Making reference to BBC Backstage, this article lauds the BBC and it's work allowing open source access it it's information & archives.

As much of the BBC's content is free, this will create serious conpetition for other online media organisation, including ones who rely on advertising, but particularly those that rely on subscription fees.

Thursday, May 12, 2005

This service allows you to hook up easily with friends and friends of friends by phone. Described as 'like Friendster over the phone' it also includes geographical information, to allow you to find out who is near to you at any time.

Wednesday, May 11, 2005

1 - it's stunningly brilliant2 - these ads work in any visual medium - TV, online, print & outdoor3 - Apple know what they're doing when they put the ads online - and if you produce ads as great as this for your products, why not archive them for people to see

Tuesday, May 10, 2005

Harris Direct, a financial advertiser ran a banner campaign and search test, using an exposed and a contraol panel, to see if the presence of a banner campaign would affect the number of searches for a brand.

What they found was:- Number of relevant searches was 61% higher among those exposed to the campaign- Clicks on sponsored results leading to theHarris.com site were 249% higher- As a result of both, the exposed panel clicked on 139% more links (PPC & SEO combined) than the unexposed sample.

Clearly more reserach needs to be done. This is very encouraging however, in terms of backing up what we have always argued as the indirect effect of banner campaigns, and the need to track effects using post impression as well as post click metrics.

Wednesday, May 04, 2005

The 9th Annual Webby Awards were announced yesterday, giving prizes to the best sites in more than 30 categores from Activitism (World Citizen's Guide) to Youth (ChannelOne.com), via Auto, Blog, Games, Restaurant, Travel, and um - Weird.

This is pretty much the definitive list of current great site design. For example if you're asked to give an example of how a national tourism site shold look, you can immediately refer to the ones in the Tourism category.