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Blog posts tagged with Corporate sponsorship

Multi-channel marketing is essential to raise awareness and ultimately to raise funds. Nonprofits often overlook sponsorship, but marketing professional Michael C. Savino explains why sponsorship should be an ingredient in their mix of media and channels.

When you’re pursuing sponsorships, you’ll be talking to a corporate marketer, who will be thinking about how your proposed relationship can support the company’s financial goals. These three questions will give a peek at the marketer's mindset so you can craft an effective ask.