Future of Brands does Breakfast

The trends shaping how customers will behave and buy

08:00 - 10:30

Tuesday 2 October 2018

Zetter Townhouse, Clerkenwell

As expectations evolve, brands must look forward to stay ahead.

Tech-driven change is accelerating and building brilliant new experiences is getting harder. Consumers can feel digitally superior to the brands that they interact with, whilst loyalty is waning. How do you navigate this landscape of shifting expectations, and know which trends are vital to follow?

Join us for breakfast to explore the world of the future shopper - their mindset, behaviour, and the tech that matters - based on brand new research and insight.

08.00 Arrive and breakfast

08.30 Welcome and Introduction

Paul Fennemore, Digital Transformation Consultant, Sitecore

08.40 Presentation: The Future Shopper Trends

The behaviours and habits of today’s shoppers

Amazon: compete, collaborate or both?

Where has all the loyalty gone?

The digitally innovative retailer

Zero UI - a new dimension of brand experience

08.55 Interactive session: The full lifecycle planning approach

What is the lifecycle planning approach to lasting digital change? Understand how this step-by-step process aligns experience with capability.

Hugh Fletcher, Global Head of Consultancy and Innovation, Salmon

09.10 Roundtable Analysis

Break into small roundtables to discuss the following points and build 5 key takeaways:

Which trends are most visible in your sector?

Which companies are ahead and why?

Which channels have the most potential?

What technology will be critical to the digital innovation customers want?

Will brand increasingly come second to experience? If so, how can you adapt?

What other factors are driving change?

10.10 Feedback and top takeaways from each table

10.30 Session ends

In partnerships with:

Registration

This is a private event for members of our community. Membership is free and takes less than 5 minutes. As a member, you will have access to this and other complementary events. Learn more

About Us

We bring together a broad range of senior stakeholders responsible for driving digital transformation initiatives across business and technology functions, through a variety of member driven activities including our summits, research, reports and dinners. Our members, all of them disruptive leaders, share a common goal; to fast track their learning and transform their challenges into opportunities.

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The independent community for disruptive business and technology leaders