Ragi and Ragi group launches electrical brand

Hyderabad: Hyderabad-based three decade old electrical products supplier Ragi and Ragi Enterprises on Saturday launched its new products under the brand name Bel&Jin. Under the new brand, the group has developed cables and wires in the first phase. The group plans to capture 20 per cent market share in Telangana and Andhra Pradesh States that have a market worth Rs 1,000 crore in just wires and cables.

Under the same brand, the company also plans to sell home automation systems which are both affordable and safe. The cables and wires product range is designed and manufactured to meet a wide variety of applications. And by 2022, the group endeavors to be a unmatched safety electrical brand with the vision to provide end-to-end home solutions.

“Apart from manufacturing wires and cables, as part of the brand Bel&Jin we will also be looking at providing training support to electricians in the two States. And for this purpose, we are looking at partnering with institutes and associations so as to empower and train electricians in safety standards among other things,” said Ashith Ragi, managing partner, Ragi Group.

The group has set up a manufacturing facility in Uttarakhand with a capacity of producing 2,00,000 coils per month along with producing various types of cables under one roof. The three-year-old plant is the first facility set up by the company which has largely been in trading of electrical appliances in the last 30 years.

The new products, according to Ragi, will be available across Telangana and Andhra Pradesh and they have partnered with many distributors and 100-150 retailers for the same. The product ranges include wires, multicore flexible cables, submersible cables, aluminium and copper armoured underground cables, communication cables, shielded cables, service wires and special cables.