Facing Low Bids For A Site That's Working, Hulu's Parents May Not Sell At All

Hulu's owners are reconsidering whether to sell the company at
all because the bids are not coming in as high as they hoped.

Two sources say that Hulu is less likely to sell now given recent
market developments.

Bids are still coming in, but none of them are blowing Hulu away.

So why not keep it?

The service is a rare online success for the old-line media
companies that run Hulu — Hulu's parent companies are "oh for
forever" on building stuff like this that actually works,
according to one person familiar with the sellers' thinking.

Potential buyers are probably thinking the same thing — these
contracts will eventually run out and come up for renegotiation
anyway, and the Hulu.com brand and underlying technology just
aren't worth the $2 billion that the sellers want.