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NASSCOM Talk: Elements of Digital Marketing
Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]

Augmented Reality: The Future of eCommerce
While we are revisiting the great big world of building online stores in India the west has moved on. User experiences are getting closer to visual tactility and aiding users to examine there wares better. Look at this video below. I am going to try this very soon and post another video.

Discovery lost: What ails (most) Indian ecommerce startups?
Apparatus team have been working on a few online store projects. Most of these are at a prelaunch stage and that makes it easy for user experience design teams to partake in product definition and extend further into product design. However there are a few who have been in business and need a substantial design […]

Portfolio July 2011: Web, devices and more
The Apparatus portfolio has evolved over the last eight years. It has a fair share of information portals, enterprise applications, brand communication, web and mobile apps. There are a bunch of publications designed for print and tablet too. Please do view this full screen and write to us soon. (And do select ‘presentation’ mode. Open […]

A Timeline: Plotting Apparatus' past and predicting a future
Apparatus is going to be eight years next month. We are constantly trying to redefine ourselves as a creative business. Lately we have been pursued for partnerships from across Europe and I have been talking history. This presentation is to walk interested people through our progress, our competencies and our goals. Take a look at […]

Learning Discovery: How to make users reach products?
The key to any good ecommerce experience is leading the user to the apt product and of course seamless fulfillment. This post deals with product discovery in ecommerce. The overall objective is to reach a single screen of appropriate products, typically 10 to 20, through a minimum set of clicks. Even if there are more […]

Window shopping: Is there a re-commerce in India?
As Apparatus engages in new projects that involve catalogs, payment gateways and retail concepts I am starting a series of posts focussing on ecommerce in India. This is the first of the lot. Indian railways is probably responsible for making online users ready to pay and buy things on the web. With their devastatingly ugly […]