Elizabeth Arden

Notes MagazineIdentity/ Editorial design

Notes is an internal publication providing insight to developments throughout the cosmetics industry.

In collaboration with global media agency phd, Superfried were asked to showcase industry findings for Elizabeth Arden, in the form of a trade magazine. Tasked with the job of developing the brand identity, editorial design and art direction throughout, this was a great project allowing unexpected freedom for a corporate b2b product.

For the identity a strong, retro and distinct logotype felt apt. Inspired by the classic 1930 typeface Braggadocio, Superfried developed a bespoke lettering style.

To continue the clean, geometric feel of the masthead it was important for the cover to follow suit. This was achieved by the use of a 'sticker' graphic device to contain the cover lines. This device was then utilised for key information and pull quotes throughout the publication.

Inside the grid was kept to a minimum and the style of each spread was dictated by the content. This led to a very eclectic, interesting and ever-changing view for the reader.