Press Release:
Then, using a traditional barrel focus mechanism, photographers can
fine focus and precisely place the sweet spot of sharp focus before
pressing the shutter release. The Original Lensbaby lens and
the Lensbaby 2.0 lens require the photographer to manually hold the
Lensbaby in a bent position while pressing the shutter
release.

Lensbaby selective focus SLR camera lenses take photos with one area in
sharp focus, with that ‘sweet spot’ surrounded by
graduated blur. Photographers can move the sweet spot of
sharp focus anywhere in the photo by bending the flexible lens tubing.

“Response to the Original Lensbaby and Lensbaby 2.0
has been great,” said Craig Strong, the inventor of
the Lensbaby and Co-Founder of Lensbabies, LLC. “But
we asked our customers what new features they wanted. Studio
photographers told us they want to repeat Lensbaby photos exactly the
same each time. Studio portrait photographers told us they
want greater confidence in the sweet spot’s sharpness and
placement. Outdoor and location photographers said they are
interested in shooting longer exposures than are possible with the
Original Lensbaby and Lensbaby 2.0.”

Lensbaby 3G features the same low dispersion, high refractive index,
multi-coated optical glass doublet and the same flexible tubing as
Lensbaby 2.0, but adds three focusing rails that emerge from the camera
mount and pass through the focusing collar. A trigger button
on the focusing collar releases three pins that engage the focusing
rails and lock Lensbaby 3G in a bent position. Once Lensbaby 3G is
locked into place, additional fine focus can be achieved by turning the
barrel focusing ring, which moves the optic in and out like a normal
manual focus lens. Also, in the locked position, a
photographer can make small adjustments to the placement of the sweet
spot of focus by turning any combination of the three focusing rails.

Lensbaby 3G SLR lenses will be available from November and carries a
suggested retail price of £199.99