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5.
10 COMMON THINGS THAT ARE HOLDING BUSINESSES,
BRANDS, AND CAUSES BACK FROM EXPERIENCING THE
BENEFITS OF CONTENT MARKETING
1 Your content reads like a new car brochure. (Cut the sale-sy copy.)
2 You are trying to communicate too many things in one piece. (Keep it simple.)
3 You are using your words, language, and phrases—not that of your intended
audience. (Eliminate the jargon.)
4 You don’t tell the reader what to do next. (Provide a call to action.)
5 You aren’t considering the channels your audience will use to consume your
content. (Make it easy for them to ﬁnd and read your content.)

6.
6 You only utilize channels that are efﬁcient and comfortable for you.
(Don’t miss opportunities to connect in new ways.)
7 You don’t assemble an experienced team. (Find someone who knows
what they’re talking about.)
8 You don’t give content marketing enough time to work.
(It’s a marathon… not a sprint.)
9 You don’t have analytics set up to challenge or validate your assumptions
about what’s working and what isn’t. (Measure so you can adjust.)
10 You tried it once—haphazardly at that—and randomly came the conclusion
that content marketing isn’t worth pursuing. (Try again.)