Beverages: Carbonated Soft Drinks 2014

CSD Package-Size Trends

With nearly 36% of c-store CSD volume sales, the single-serve 20- to 21-ounce package size also saw a 2.2% gain in the 52 weeks ending Jan. 25, according to Nielsen.

Package size

Volume sales (millions)

PCYA

20- and 21-oz.

196.1

2.2%

2-liter

125.1

-7.5%

12-pack, 12-oz. cans

93.8

-11.7%

1-liter

50.2

-5.2%

6-pack, 12-oz. cans

12.2

0.4%

All other

70.1

3.4%

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

CSD Price Trends

C-store sales, 52 weeks ending Jan. 25, 2014

The average price for a case of 20- to 21-ounce CSD bottles rose four-tenths of a cent in the 52 weeks ending Jan. 25, according to Nielsen.

Package type

Average price (per 288-oz. case)

Price increase

20-21-oz. bottles

$21.53

0.4 cents

12-pack, 12-oz. cans

$8.84

0.2 cents

2-liter

$7.47

0.2 cents

Sources: The Nielsen Co., Dr Pepper Snapple Group Inc.

Customer in Focus

Males ages 18 to 34 are most likely to buy regular and low- or mid-calorie CSDs, according to research by Mintel. A survey of soda shoppers found that 47% in this age group had purchased a low- or mid-calorie CSD, with 83% purchasing a regular soft drink. Males ages 35 to 54 were the most likely to report buying a diet CSD.

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