Email Marketing Lounge

Scalable vs. Responsive Email Design [Infographic]0 comments

June 27, 2013 - By Melissa Goss - Email Design

As Bryan Finke recently mentioned, PC sales are on the decline. Meanwhile, according to an IDC/Facebook report, nearly half of the entire U.S. population (49.4%) owns a smartphone and that figure is expected to reach 57.3% by the end of the year.

The same IDC/Facebook research found that email is the most commonly used smartphone application. Despite the popularity of mobile email, many marketers have yet to adapt to this consumer behavior. Some consumers still say that mobile emails are hard to read because of excessive scrolling and content or bad layouts. Email marketers can address these issues by using scalable and responsive design techniques. Check out the infographic below, created by Gregg Hecht, to learn how to apply these design practices and appeal to on-the-go consumers.

Want to embed this infographic on your website? Copy and paste the code below.

About the Author

Melissa Goss, Prior to Yesmail, Melissa Goss worked in search engine marketing and paid social advertising at ModCloth. Melissa graduated from Northwestern University with a B.A. in Communication Studies, a minor in Business and a Medill certificate in Integrated Marketing Communications.