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There is no need to spend a lot of time talking about the ever-worsening nationwide driver shortage.

Recruiters deal with it every day. But the worst part of it isn’t just how difficult it is to find the drivers you need. When you do manage to find a qualified driver, the chances of them sticking around are minimal at best. Drivers know that you need them more than they need you and that there is always another fleet offering better perks, bigger signing bonuses, or more appealing hours.

If you are spending too much recruiting the drivers you need, you can use the Driver Recruiting Calculator to find out. Of course you should also brace yourself to find out that you aren’t spending enough. Many fleets out there may not be properly accounting for turnover when calculating their recruiting budget. The result is a budget that is too small, and recruiters that are stressed out, over-worked, and always a little behind.

It isn’t just that you might need to be spending more on recruiting truck drivers. You should also make sure you are spending your money the right way. Consider using a marketing automation tool to refine your tactics as you figure out the best ways to get in touch with qualified drivers. It’s easy to assume that you get what you pay for in advertising, and in most cases that is probably true. But if you’re creative in finding ways to get drivers interested in your fleet, you can lower your cost per hire in a big way.