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IDENTIFICATION GAP BETWEEN SALES AND DISTRIBUTION

PRESENTED BY
SANDEEP YADAV

y Pepsi is a soft drink produced and manufactured by

PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1880s by pharmacist Caleb Brad ham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.

y PepsiCo entered India in 1989 and has grown to

become one of the country s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. y PepsiCo India and its partners have invested more than U.S.$1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors.

y PepsiCo is working with more than one lakh people

those are joint directly and indirectly with the company. There are 56 distributors and 33 root agents always connect with the company and joint each and every corner of Delhi with the company. Every year more than ten lakh people take the test of Pepsi.
y

Brand image Good schemes Pepsi provides more margin to the retailors. Customer highly demands for the Pepsi products. Strong distribution channel. Good advertisements 60% of the market covered by Pepsi.

Opportunity
Official sponsorship for commonwealth games and world cup 2011. 2. Nimbooz is a good option for Limca. 3. Pepsi can tie-up with the retail stores which are coming in India like Wall-mart.
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