Google Analytics Released for Android

This one goes out to all my bloggers, social media pros...and PR folks looking to team up with bloggers and social media pros - Google Analytics has released an Android app that lets users access, track & analyze their site's statistics.

This one goes out to all my bloggers, social media pros...and PR folks looking to team up with bloggers and social media pros - Google Analytics has released an Android app that lets users access, track & analyze their site's statistics.

With the Google Analytics app, mobile users (works best with smartphones) get access to their site's/app's reporting data on the go. After download and giving the app access to your Google Analytics profile, you're presented with several reports that you can quickly view with swipe of your finger:

- Realtime: Number of active visitors that are currently on your site and percentages of each traffic medium of these visitors (i.e., Direct, Referral, Organic, unknown). Also includes the Top Active Pages currently in use.

- Dashboard: By default, the dashboard displays line graphs for Daily Unique Visitors and Goal Conversion Rate. Use the menu or action bar to Add a New Chart. Tap any chart to customize the data, including changing the Sampling Interval or Metrics shown, adding anAdvanced Segment, and changing the Date Range.

- Automatic Alerts: Significant deviations from the expected visitor activity that are automatically detected based on the account history. Includes the date and percent deviated from the norm. Tap a row to see details and to share the alert.

- Customized Alers: A list of deviations that you specify in your account. Note that you must set up Custom Alerts in the browser version of Google Analytics.

The app is built primarily as a reference tool since you can't change anything - You need a traditional browser to manage any account settings. Even still, quick and easy access to a number of analytics reports could prove to be helpful when a brand or PR rep is asking for those "numbers".

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