BRANDED

10 years ago

Colonel Sanders Fills Potholes

Most Americans look at a pothole and see a nuisance. The folks at Kentucky Fried Chicken, however, look at a pothole and see an advertising opportunity. KFC is volunteering to fill potholes in American cities. The catch? The filled holes will be branded "Re-Freshed by KFC" in non-permanent chalk. Potholes in the Colonel's hometown of Louisville have already been filled—not with chicken grease—and the fast food company has asked mayors of other major cities to send in essays explaining why they think their town could use KFC's assistance.