- Long Zheng was quick to dig around in last night's updated Zune software, and quick to find reference to a % phone% (good work, btw!), and this just a day after Microsoft denied publically to Mary Jo Foley that the Zune update had anything to do with Zune/phone.

The cost of the phone is the last of it; you also have to add in the cost of a required service plan you might not have otherwise bought, the cost of any apps you buy and - most important - the opportunity cost of not being able to switch to a better phone for another two years without paying early-termination fees.