Category: Business

Before to start a business idea, sometimes we have an idea that supports and against. Maybe you think that is impossible. Consider that if you didn’t do anything, nothing is possible.

See your mind before it turns into concentration.
Pay attention to your concentration before it turns into a feeling.
Observe your feelings before they turn into behavior.
Heed to your behavior before it turns into a result.
Take notice of the results you can before determining your way of life.

You are not a label that you own by yourself, not a label that someone else puts up.
Human is not sadness, anxiety, worry, frustration or failure.
We are age, weight, body shape or your skin color.
Thou are not past, present and future.

You are the best creature by God.
If there are people who can make something happen in the world, you can definitely make it happen, even better.
Remember the night is the beginning of the day.
The dry season is the beginning of the rainy season.
Suffering is the beginning of peace.

An obstacle is the beginning for good.
The optimistic attitude to goodness is the beginning of self-power.

Therefore, enjoy every moment of your time.
Think of it as the final stage of your life.
Live with love to God.
Savor by imitating the Law of Allah’s Apostle.
Relish with dreams.
Experience with the struggle.
Live with patience.
Breathe with love.
Respect life.

Disruption business is real. It triggers a new perspective on business and marketing. Nokia CEO, Stephen Elop, cried. “We did not make any mistake, but somehow, we lost”. It happened during a press conference announcing the acquisition of Nokia by Microsoft in 2013. As he said that, all the management team, including himself, cried sadly.

In the GSM generation, Nokia is the market leader in the world. In 2007, Nokia controlled 50% of the world’s mobile market. Furthermore, since 2010, Nokia market continues to fall to 3.1%.

Good Business in Disruption World

Until now, the Nokia brand still has a positive brand association. Nokia does not make broken products. The product is in line with quality expectations. Nokia also has good after-sales service, such as warranty. a good resale value in its Symbian Class Category.
Nokia has great innovations. Its famous products are easier and comfortable to wear. Loud noise – from monophonic to polyphonic to sounds of the sound system. Nokia pioneered technology that is user-oriented, user-friendly products. The motto, the technology that understands you. The Nokia snake game on the HP screen is a great idea in its day. It’s an idea that meets the human need to play.

But in fact, it is not enough to keep his business. Nokia has performed well in its business to become the most popular Symbian mobile phone. But the market trend has shifted. Although Nokia is the best Symbian mobile phones, the trend moves to the blackberry and then to the Android and iPhone types. Nokia tried to take up making products such as Blackberry, Android, and iPhone, but could not stem the development of Samsung and iPhone.

Late to Respond Market Change

Develop business on one category products is not enough without considering the market change. Later realized, Nokia stuck on innovative features improvements to existing products and services. While other companies are moving in the other direction, that is reacting to the innovation apple that offers smartphone products in 2007 with touchscreen features and thousands of applications. Samsung reacts quickly to the category of this smartphone by presenting Android-based smartphone in 2010. While Nokia updates Symbian software by launching Symbian 3, but not popular. Two years later, in 2012, Samsung became the market leader, defeating Nokia, grabbing the world’s largest market share in the mobile phone field. Nokia, the company that once ruled this mobile phone market gradually abandoned the market.

What happens to Nokia is late in reacting to a market that is experiencing a change of interest in the category of product category of Symbian to Android and iPhone category. Conventional Symbian categories that previously met the market need for communication became irrelevant, as the market opted for a new category of communication needs.

In the disruption business, we need to update marketing program that easy and fast to adjust behavioral market change. We need market intelligence, market research that sensitive to market change. Value proposition and business model offer that flexibility.

Imagine you found passionate business ideas. You start and running a business that follows your passion. Even though you experience hard times and problem, you never quit. You have the big power to do a business journey. Wonderful.

But how long? You ask for your self, what if your passion has no market? What are another criteria for good business ideas? How to evaluate the feasibility of business ideas? Is your business worth pursuing?

1. Know Your Self

Identify and create a list of what are your skills, what are your passion? Ask for yourself:

What repeated and longtime activity that you never bored

What activity that you never mind if you never get money?

Then, maybe your passion is sewing, scrapbook, pottery. That is passionate about making something.

Then, what if your passion is playing game? No one gives money to play a game. Find a job that similar to playing a game but helpful. For example, social media advertising manager.

2. Look Your Environment

After you study your mind, your passion, your knowledge, your skill. study the world around you. That is your existing hobbies, your daily life, and job.

What is your job or task that you are struggling because you have a problem? What problem that you can not resolve?

You solve the problem first, then get it as business ideas.

If you get an answer, see people like you. How many people like you that have the same problem. If so many people that have a problem similar to you, that is passionate business ideas. You are not only found something that you passionate but also you found feasibility.

3. Check Market Demand Online

Sometimes, it is not easy to measure how big market. You can try research market by online.

Make a list of keyword from imagined people that need your offer. Write your keyword on search engine. That is a list of another offer to solve the same problem. If not, you are the only one that offers to solve the problem. If you have so many competition, check their traffic, engagement, and sales. You can check in google.com, google trend, google keyword planner in AdWords, fanpage in facebook. Click here for tutorial how to check market online.

Target Market Profiles data is easy to get in today interactive information age. By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears.

Geographic, demographic, psychographic and behavioral profiles are not unnecessary. We need it. The profile lies behind obligations or job, hopes, and fears. The segment profile in the aspect of the obligations or jobs, hopes, and fears helps us to formulate their acceptable offer because it is something they need.

Geographic profiles, demographic profiles, psychographic and behavior profiles have implication or impact to their jobs, hopes, and fear. Then jobs, hopes, and fear have a direct impact to value proposition.

Example of Using Target Market Profiles

For example, a mother who lives in Washington is a lawyer. She needs paper, fashion that makes her reputation is good. She also needs to promote her service. Shee needs to update information about the law. She has hope: to get the client, a good client. The client that pay good enough. She was afraid of lose her case.

You can create a media for her profile that update for her job also her responsibility to her as a mother. As a trader, You also can offer paper or office equipment. As a lawyer, you can help a information about the law. you can serve book, you can as a nurse for her children, you can offer breakfast meal. You can serve transportation, may be exclusive transportation. If her image is her priority, fashion has to luxury. Watch also a luxury.

Because she also has fear, you can offer how to win her case. More specific, especially relevant to her case, that is more helpful. If he has water gate case, for example, your offer of information about Watergate is relevant for her and important.