Fee: $15.00 per person
AE Premium and WorkBar Arlington members are free

Your website is the virtual door to your business, whether or not you’re online. It needs to stand out from the millions of other websites out there. It’s not enough to create a current, nice looking site. You need to attract potential new customers to your website and then keep them there long enough to make a sale. You also need to stay on the radar of search engines like Google and Bing.

SEO – search engine optimization – is crucial to achieving these goals. Join us at WorkBar Arlington on April 26th for an introduction to SEO tools and tactics by Mike Grossman, MSE (Mike Grossman Consulting). Mike will also be covering advertising fundamentals as they apply to SEO.

This seminar will cover such topics as:

What is SEO and how does it work?

Suggestions for website improvement from the standpoint of SEO

An introduction to website analytics

Getting started with advertising

Mike will demonstrate some websites that are well optimized, along with some which aren’t. He’ll talk about the features that help to optimize websites. He’ll also talk about features that detract from your site’s online visibility.

Learn how to take a quantitative approach to your website. In the process you’ll be helping to drive traffic and allocate your advertising budget to your website’s most profitable pages.

Join us on April 26 and learn how to Increase your ranking on search engines like Google, drive customers to your website and help boost your online sales! There’ll be plenty of opportunities to network before and after the presentation, and to talk to Mike about your own website.

With thanks to productivity expert Marina Darlow. A simple reminder, but one we often forget:
When we procrastinate, sometimes the hardest thing is to start.

A good friend and an ADHD Coach Jennie Friedman teaches this fun and useful strategy. It’s called:
Just touch it!

You had to pay bills three weeks ago, but the dishes, the new article, that microscopic spot on your nose felt way more urgent? Just touch it! “It” being your favorite Bill Pay app, or the top of that stack of paperwork, shooting you resentful looks from the coffee table. Paying an Everest of bills is understandably scary. Touching the top envelop? Do-able.

Packing your entire house for a move? – God-awful. Can you touch that a flat cardboard box for me? Of course you can. And just like that you fold and tape it. And then put a few books in it. See how you get into flow?

This Just-touch-It hack is no less effective for work-related tasks.

Making outreach calls can be paralyzing. But if you just touch. your. phone – your brain will slide more naturally into making that first call. And then maybe the second.

Writing a book? Forget it. Even writing a chapter is daunting. But just-touching a mouse, double-clicking and writing a few characters of abracadabra is… silly. Way to gain momentum!

I could get into a lengthy scientific explanation why “Just Touch It” works, but it’s beautiful outside, so here’s the TL;DR version: When you touch something, you crush the barrier to start telling your brain “I’m in the middle of this task, catch up!” And your brain dutifully begins working at solving the problem at hand.