To support "Downhill Domination", the print advertising campaign centers on the extreme attitude present in downhill mountain bike racing and will reach millions of readers nationwide through placements in a wide variety of national consumer, gaming, male lifestyle and extreme sport publications.

8220;Competing in the FIS Ski World Cup circuit definitely brings you to some of the best ski resorts and venues in the world, and the downhill and Super-G events that I specialise in are hosted in seven different countries.

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