Watch Gruff Rhys’ Psychedelic Journey Into ‘American Interior’

In the late 18th century, a young man from Wales named John Evans ventured to America to search for the mythical Welsh-speaking descendants of a prince who, according to legend, had reached the continent centuries earlier to get away from the English. As improbable as it sounds, Evans’ story is true. Welsh singer and songwriter Gruff Rhys’ retracing of Evans’ patch on a 2012 your serves as the inspiration for the Super Furry Animals and Neon Neon frontman’s new multimedia project, American Interior. The album is out May 5 — preorder here or here — and now we have the video for the title track. It’s an appropriately acid-stained exploration of what used to be the American frontier, set to Rhys’ expertly warped, wide-eyed psych-pop. How do you say “Manifest Destiny” in Welsh?

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