Really great idea to add to the toolbox Rand! My only concerns though is trying to convince clients that this is a smart practice. As soon as we tell them we want to help out a competitor for a keyword our client wants to rank for they're going to blow a gasket. It will be a tough pill for our clients to swallow when they hear, "we can't rank for that keyword." Maybe we'll have to phrase it, "I've figured out a way to cypher off some of your competition's incoming traffic and revert them towards your website."