Design concept for TUI travel agency; developed by Schwitzke & Partner in 2008
Our aim was to transport our client’s branding into a spatial experience. A consistent colour and form language increases the recognition factor and confidence in the brand. The new division of space allows for the demand-oriented and individual consultation of customers as well as an ideal utilization of office space and the clear separation of the consultation area and the work stations.
Learn more about us: www.schwitzke.com

This is an advanced tutorial, but still good for all levels to watch.
This In this video, I do my best to un-wrap the anatomy of a concept. How is a concept different than a layout? When do you need a concept? WHY do you need a concept? Let's explore the moving parts of a concept, together.
http://shawnbarry-creative.com
Follow me on Twitter, https://twitter.com/ShawnCBarry
Check out my other videos for more, at http://youtube.com/UltramanToronto

Facebook: https://www.facebook.com/NorwichBSchool
Twitter: https://twitter.com/NorwichBSchool
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.

Coffee Digitalisation – Barista 4.0 with BaristaONE - Coffee directly from selected plantations I Gentle roasting process in drum roaster I New business concepts I After-sales service I product development I New trend products I Sales Promotion I Social responsibility

Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day.
Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.

How do you talk about design work? How do you develop your design vocabulary? If the work is good, shouldn't it speak for itself? How can you use words to fill the mental gaps of imagination.
“Paint the picture for your client , make them feel the boat rock, make them smell the saltiness in the breeze, make them visualize the structure. Prepare them for a meal so that when they open their eyes they are ready to eat.”
Ever have trouble pitching your idea to the client and want to improve? You are not the only one. Chris and Ben each have to sell their idea in Pitch This!
These are style frames for 450 Alaskan in Seattle. It's a new real estate development in historic Pioneer Square.
--
0:10 What is Pitch This?
1:15 The work does not speak for itself - use the power of language/terminology to articulate your thinking and to paint in the gaps in imagination.
4:42 What was your reaction to that presentation/pitch?
7:16 Use a more straightforward approach to communicate what really matters to the client/audience
8:12 What do you mean when you say visual vocabulary?
10:38 Include descriptions of texture and the other senses in your presentation.
11:05 Be deliberate and intentional about what you include in your stylescapes.
More on Stylescapes here:
https://youtu.be/lGmPCutgI2o
Translating Stylescapes into design:
https://youtu.be/PZfk-Pi0EXk
—
We need your support today! Ensure the longevity of this channel. Become a sustaining member for $5/mo.
https://goo.gl/uKcJ3N
See all of our products:
https://goo.gl/J52GqA
LEARN & GROW
Sales and Marketing Class: https://goo.gl/iF5xua
Lettering I Class: https://goo.gl/lNHaqh
CORE Strategy Kit:https://goo.gl/Uc3IKp
Agency-In-A-Box Kit: https://goo.gl/lyEdjK
Selling & Overcoming Objections: https://goo.gl/qS91x2
The Pitch Kit: https://goo.gl/MgZY6z
The Perfect Proposal: https://goo.gl/XNF4ZH
Visit our website:
https://goo.gl/a4ZtAk
See all of our free resources:
https://goo.gl/Rf6zdc
—
AFFILIATE LINKS*
🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
—
Listen to the Futur podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe
Sound Cloud
https://soundcloud.com/thefuturishere
—
Connect with us online: 🔔
https://www.facebook.com/theFuturisHere/
https://twitter.com/thefuturishere
—
Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
—
Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Erica Pead
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din, Helvetica
Futur theme song— Adam Sanborne
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

The shopping center previously known as “Recklinghausen Arcaden” re-opened its doors under the new name “Palais Vest” on 16th September 2014. Schwitzke cooperated with management für immobilien AG to develop a holistic interior design and communications concept for the center’s 42,000 square meters. The concept tells the brand story with many references to the surrounding region and contributes to Palais Vest’s brand development with its unique design language.
Services: Design, retail concept, branding, visual language, creation of new name, brochure for tenants, tenant coordination
http://www.schwitzke.com

Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902
Subscribe to our channel! http://goo.gl/0bsAjO
About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either.
But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above.
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.
Check out our full video catalog: http://goo.gl/IZONyE
Follow Vox on Twitter: http://goo.gl/XFrZ5H
Or on Facebook: http://goo.gl/U2g06o

Restaurant concept development involves restaurant design, but it is a larger circle which encompasses other considerations such as market and competitive research, emerging and fading trends, financial modeling and what-if scenarios, branding and brand evolution, supply chain issues, and potentially even brand portfolio management. As an experienced restaurant consultant and industry expert, I help my clients create successful businesses assisting them with all aspects of restaurant concept development.

Yerevan is an ancient city, the city older than Rome.
But Yerevan is not simply about history, more importantly it is about eternity
It's the birthplace of life
Where you can touch the source of being
It is the city of great depth and meaning.
In Yerevan you don't simply have coffee and jazz like in other places.
Coffee, as well as jazz and literally everything, come with the meaning and depth.
And that's what Yerevan has to tell the world.
It is this meaning and depth that make Yerevan special and attractive to people around the globe.
All that boiled down to the Brand core idea as follows:
Modern Form, Eternal Substance.
Brand core idea reflects what the city is about, what it stands for, how it looks and feels.
Inside the city it informs policy making and city development, including investment priorities.
In a nutshell, it means keeping up with time and being integrated into global world yet keeping the inner core, remaining true to the Armenian tradition, to the deep roots. Maintaining this balance is a hard task yet it will help Yerevan to realise its enormous potential.
We coded it through 3 elements: Armenian, Creative, and City.
Armenian here means loyalty to the true Armenian tradition.
Creative - stands for an imperative for the constant and consistent development and self-discipline.
City - sets a high standard of urban infrastructure and an imperative to be a city not just by the name.
We have also defined the character of Yerevan.
There are 5 main characteristics:
- Deep
- Strong
- Lively
- Informal
- Full of paradox.

A case study of the brand concept of Tele2 prepaid brand Zelta Zivtina. I was a strategic planner responsible for the brand concept and communication development in 2007 and 2008. My work included writing creative briefs, yearly integrated communication planning, and providing ideas for untraditional and ambient solutions.
The communication idea is one of the most successful ones in the history of Latvian advertising. The results both in business and communication terms have been outstanding.
PS I am currently looking for a job outside Latvia: http://nl.linkedin.com/in/epetersons

Have you got a passion for the food and beverage business? Are you looking to open a restaurant and looking to understand the process? If so, this webinar series is for you.
This series offers a step by step program that will take you from your “idea” stage to actually opening, owning and operating your restaurant whether it be a fine dining establishment downtown or a QSR kiosk in a local mall.

So over the past couple years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey!
Sponsored by Squarespace!
10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
Great Graphic Design Resources! https://creativemarket.com?u=Willberto
Instagram: http://instagram.com/willpat
Thanks for watching! Hope you enjoyed this video!
If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below!
If you like what I do, and you want to partner with me:
Partner with me through Patreon : http://patreon.com/user?u=35829
Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk
Hire me: http://www.williampatersondesign.com
If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: http://www.williampatersondesign.com

The success of a Breakfast Brand lies in its ability to turn the psychology of the morning on its head. This has implications for not only the brand narrative and communication, but also for the actual retail environment and specific service details. A case study from China.

Video sponsored by Fiverr Pro.
How to Create an Iconic Logo. Watch, share and subscribe to Valuetainment: http://bit.ly/2aPEwD4
Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/
Valuetainment Posting Schedule:
Monday- Motivation for Entrepreneurs
Tuesday- How to Video with Patrick Bet-David
Wednesday- Life of an entrepreneur vlog
Thursday- How to Video with Patrick Bet-David
Friday- Case Studies with Biz Doc Tom Ellsworth
About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment.
Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S.
To reach the Valuetainment team you can email: [email protected]
Follow Patrick on social media:
Website: http://www.patrickbetdavid.com
Snapchat: https://www.snapchat.com/add/patrickb...
Facebook:https://www.facebook.com/PatrickBetDa...
Instagram:https://www.instagram.com/patrickbetd...
Twitter:https://twitter.com/patrickbetdavid
Linkedin:https://www.linkedin.com/in/patrick-b...
Video sponsored by Fiverr Pro.

MASSIVE CHALICE is now available for PC, Mac, Linux, and Xbox One!
https://www.humblebundle.com/store/p/massivechalice_storefront
Get to know the members of the MASSIVE CHALICE development team and gain some insight on what it means to be working in the games industry with MASSIVE KNOWLEDGE, a new series from 2 Player Productions and Double Fine.
Episode 7 includes art director Mark Hamer and concept artist Derek Brand exploring the influences behind the look of MASSIVE CHALICE.
Each episode will focus on a different member of the team, exploring their individual talents and contributions to the development of MASSIVE CHALICE.
More Videos from 2 Player and Double Fine Productions
Psychonauts 2 - Everything on the return of Double Fine’s most celebrated creation, including the mini doc series “The Color of the Sky in Your World” featuring members of the original team reflecting on the development of Psychonauts.
https://www.youtube.com/playlist?list=PLIhLvue17Sd4GF6MwwYjHDItrnY-UAklE
Double Fine Adventure! - Epic video series chronicling the creation of Double Fine’s “Broken Age”
https://www.youtube.com/playlist?list=PLIhLvue17Sd7F6pU2ByRRb0igiI-WKk3D
Devs Play Season 2 - Special season focused on platform action games featuring games such as Prince of Persia: Sands of Time, Spyro the Dragon, and Beyond Good and Evil
https://www.youtube.com/playlist?list=PLIhLvue17Sd5E75N5z8hK0-X7LXgGsJA5
Devs Play Season 1 - Celebrated developers play their classic games alongside the team at Double Fine, including titles such as The Legend of Zelda, Lion King, and Doom.
https://www.youtube.com/playlist?list=PLIhLvue17Sd6u2akeZZdYVBxNtfWZPm5W
Massive Knowledge - The team behind MASSIVE CHALICE shares their professional work experience in this series that serves as an introduction to working in the game industry.
https://www.youtube.com/playlist?list=PLIhLvue17Sd4r9w-ko8BkqFfUSBT1Wz4Y
Amnesia Fortnight 2014 - Double Fine’s game jam continues with a new mix of community selected titles and special guest project lead Pendleton Ward.
https://www.youtube.com/playlist?list=PLIhLvue17Sd7Y5qXNqV1wDPtdNPjZ-tw0
Amnesia Fortnight 2012 - Double Fine sets aside 2 weeks to break the company up into small teams to develop a selection of community voted game ideas into functioning prototypes.
https://www.youtube.com/playlist?list=PLIhLvue17Sd7ifSsJancSfPUVM8RnGwcl
Trailers - An ongoing collection of all the trailers Double Fine has released to support their games over the years.
https://www.youtube.com/playlist?list=PLIhLvue17Sd6eSAl_j9SlTk_N3O3pG3CE
The Making of Grim Fandango - A short series of videos highlighting the work behind bringing Tim Schafer’s classic adventure game back for modern hardware.
https://www.youtube.com/playlist?list=PLIhLvue17Sd6jWKLk0wD5eU87RWLlLc8g
Tim Schafer Plays His Classics - Take a journey back in time with Tim Schafer as he revisits the classic games from his days at LucasArts.
https://www.youtube.com/playlist?list=PLIhLvue17Sd7jTtxS1rO_u2_6o64ZaGTO
Follow us on Twitter! - @DoubleFine
Official Double Fine website - http://www.doublefine.com/
Double Fine Steam page
http://store.steampowered.com/search/?developer=Double%20Fine%20Productions
Double Fine GOG page
http://www.gog.com/games##sort=bestselling&devpub=double_fine_productions&page=1
Catch Double Fine Game Night live streams every Thursday at 5pm PST on Twitch - http://www.twitch.tv/doublefine
Check out the Official Double Fine Tumblr for concept art and other fun stuff!
http://doublefine.tumblr.com/
The Double Fine store carries official t-shirts, plush toys, art books, and games!
http://shop.doublefine.com/
Visit the Double Fine forums to discuss our games, make new friends, and get help if you’re having any trouble!
http://www.doublefine.com/forums/
About Double Fine Productions, Inc.
Double Fine Productions is a San Francisco-based game developer that makes games with a focus on creativity, characters, and fun. Since its founding in 2000, it has produced the award-winning titles Psychonauts, Brütal Legend, Costume Quest, Stacking, Iron Brigade, Sesame Street: Once Upon a Monster, Kinect Party, Middle Manager of Justice, Dropchord, The Cave, Broken Age, Hack n Slash, Spacebase DF-9, and Costume Quest 2. Learn more about Double Fine at www.doublefine.com. Double Fine Productions and the Double Fine logo are the exclusive trademarks of Double Fine Productions, Inc. All rights reserved.

Speedy Morman takes viewers on an in-depth look into some of the most aspirational and unexpectedly cool professions that you won’t just find in a job search. On the premiere episode of Jobs Unlisted, find out if Speedy can or even wants to make it as a Sneaker Designer in the world of Nike and Jordan Brand.
Subscribe to Complex on YouTube: https://goo.gl/43ac5w
Check out more of Complex here:
http://www.complex.com
https://twitter.com/Complex
https://www.facebook.com/complex
http://instagram.com/complex
https://plus.google.com/+complex/
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

http://www.restaurant-invest.com - The Global Restaurant Investment Forum (GRIF) facilitates investment decision-making within the restaurant space. The forum showcases the hottest restaurant concepts from around the globe and gives attendees a place of focus to connect with investors, owners, franchisors and senior hospitality professionals, assess the state of the hospitality industry and secure deals for the coming year.
Looking at the timeline, team needed, where it fits in the market and who the customer is, looking at realistic timeframes for achieving returns.
Presentation by Bob Puccini, Chief Executive Officer, Puccini Group
Followed by a panel discussion…
Duncan Fraser-Smith, Managing Director, The Cutting Edge Agency
In conversation with
Martin Morales, Founder, Ceviche and Andina in London
Umut Ozkanca, Partner, Ruya Restaurant LLC
Bob Puccini, Chief Executive Officer, Puccini Group
GRIF is produced by Bench Global Business Events. For more information about GRIF please contact [email protected]

3 Colours Rule is a results driven, London based creative brand strategy and design agency. We work with businesses that want to improve their brand value and grow in their market. We use our unique expertise in brand strategy, design & colourology to develop brands and projects that are always accurate, attract and convert prospects into customers. We have been using this expertise to help international brands remain leaders in their field. We now help entrepreneurs and SMEs achieve greater sales results, with a particular focus on concept development, strategic branding and creative design. We work on every project with passion and dedication. Our creative team gives you peace of mind by developing your brand creatively, reducing brand risk and improving brand reputation & loyalty. We work with you as the perfect extension of your team. We work to achieve your business goals: improve your brand credibility to build your business value and let your brand sell for you. It is time for your company to stand out and perform better.
Thanks to pixabay and pexels

Creating a modern logo design can be hard. So in this video I'm giving you a sneaky look into a new logo design course!
Here's the finished logo! http://imgur.com/a/wAn4p
Let me know if you have any questions.
Sponsored by Squarespace!
10% OFF code: PATERSON
http://www.squarespace.com/williampaterson
Logo Modernism : http://amzn.to/2s1sU9m
Great Graphic Design Resources! https://creativemarket.com?u=Willberto
Instagram: http://instagram.com/willpat
Thanks for watching! Hope you enjoyed this video!
If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below!
If you like what I do, and you want to partner with me:
Partner with me through Patreon : http://patreon.com/user?u=35829
Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk
Hire me: http://www.williampatersondesign.com
If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: http://www.williampatersondesign.com

A video developed to communicate the benefits of a conceptual medical device. Black Tent is an award-winning Cincinnati video production company, offering creative development, video production, photography, and post-production services worldwide.
Our clients include global brands, fortune 500 companies, agencies, small businesses, nonprofits, authors, education, government, marketing firms, and more.
We specialize in high quality, effective, affordable video production and our process is strategic and simple; it begins with a conversation. We ask. We listen. We discover your unique story. We understand your audience. And we're able to develop new creative concepts or help you bring an existing idea to life.
We manage every aspect of video production from creative concept development, storyboarding, scriptwriting, casting, lighting design, to directing on-screen talent, shooting, and all post-production. We provide a variety of solutions to match your production needs and budget. Contact to learn more about Cincinnati Video Production, Dayton Video Production, Indianapolis Video Production, Lexington Video Production, and Louisville Video Production services.
Learn more at http://www.blacktentproductions.com

At Bungies GDC panel on the creation behind destiny, they showed of over 50 pieces of concept art. Some stuff never to be seen in the game and some giving us a glimpse into the areas we will be adventuring into and the characters we will be able to make and come across in the huge universe. That is Destiny. Feel Free to leave a Like And Subscribe for more news and info on Destiny as it is revealed. =^._.^=
Songs
Destiny OST - Be Brave
Destiny OST - Eighth
John Dreamer - End of My Journey
8Dawn - This Is Why I Was Born
Artist Unknown - Whose for an adventure
John Dreamer - Becoming A Legend
Destiny OST Cover - Be Brave | Piano Version
Originally screened as part of Bungie's GDC 2013 presentation, this video provides a rare glimpse into the character art, development, and design of Destiny -- from early sketches and concept art, to animation and in-engine 3D character models.

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum

This is a concept trailer for a fictional company the was produced during my minor in Digital Audio Design. This video centered on brand development and brand management by building a brand sound that represents the identity and values of a brand itself.

McClain Concepts is an expert Orange County Business Plan Development agency that offers clients unique offerings for growth. Our firm specializes in working with all types of companies. Whether you are a small start up or a businesses on a limited budget, McClain Concepts Orange County Business Plan development firm can help you to build a website, brand your business, and create a sensible growth strategy that will yield positive results. Looking for a turnaround business strategist to help get the word out about your product or service? McClain Concepts is your partner and Business Plan Expert. Read more at http://www.mcclainconcepts.com/services-business-plan-development.php

Ashish Kapur is the Co-Founder & Managing Director of Yo! China. He has successfully developed India’s first and largest chain of Chinese restaurants. Presently, Yo! China has 51 outlets across 14 cities in India and aims to open over 200 outlets by 2015. Talking at Indian Restaurant Congress, Ashish shares his view on ‘How brand image and design can make the restaurant concept more successful

Graphic Design Resources: https://goo.gl/kUXMpU
How To Find Logo Design Ideas:
Hello everyone, welcome back, many of you asked me,
how to find logo design ideas, it was really a hard question
to answer, because I can’t teach you creativity, but there is
some methods that help you get creative and come up
with great logo design concepts.
So today, I am going to walk you through the process of
designing a logo, but I will concentrate on the thinking
behind the design part.
Generating Logo Design Ideas:
In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in good position to come up with good ideas, that works as great solution for the client’s problem.
Creative Brief:
To start the thinking process, you have to collect every
information needed of your client, and this can easily done
by creating a creative brief, It’s a simple document you
send to your client, that ask thoughtful questions about the
client and his business, in order to gather specific
information about the project, and to define your client’s
expectations.
Analyze brief, discover & research business competitors and target audience.
Mindmapping:
After sending the creative brief documentto the client,
he will respond with the information needed.
The company name is Royal Veggies Transport.
The client wanted something elegant and classy, at the
same time the logo needs to reflect the veggies aspect.
To achieve that, we will use the logo’s main keywords to
extract some unexpected ideas, that is what we call mind
mapping.
Mind mapping is the creation of a visual representation of
the words related to the main topic, then finding other
associations to these words, in order to generate creative
logo ideas.
Words Association:
After The mind mapping phase, I make separated lists,
each main word with its associations.
then I take off the words that I find inconvenient to the
project, then I make some combinations of three words,
one word from each list, so I can get some unexpected
ideas for the logo .
Sketching
Saul Bass said, Design is thinking made visual.
So after all the thinking and the research process it’s time
transform that into a visual.
So, these are the combinations of the word that I extracted
from the Mind Mapping and the word Associations.
To attend the right solution for your logo, you have to
execute all the combinations, then you filter them and the
stronger survive.
I will walk you through the execution of one combination,
which is, Carrot, Crown, Wings.
Putting in mind all the information that I collected before, I
will start by sketching.
It doesn’t require being precise when sketching, it’s only
about capturing the essence of the idea.
In fact, anyone can draw, as I showed you before in the
mood board I collected some Images, I will use it as
reference, if you don’t know how to draw a carrot, look at
a photo of a carrot, and try to do the same thing with
simpler form.
Thank You!!!
______
Books I learned from : (Affiliate Links)
Logo Design Love : http://amzn.to/2xniLXs
Logo Modernism : http://amzn.to/2eX78Pb
Logo Creed : http://amzn.to/2xmGsPk
Grid Systems in Graphic Design : http://amzn.to/2wRDOzH
Brand Gap : http://amzn.to/2gUlmx9
_____
Follow me:
instagram: https://www.instagram.com/medach89/
Facebook: https://www.facebook.com/MedAchmed/
Dribbble: https://dribbble.com/mohamedachraf
Twitter: https://twitter.com/MedAch1989
______
For Business Inquiry, Email me:
[email protected]
______
Background birds sound:
Dawn Chorus By Sean.Townsend
From Freesound.org
https://goo.gl/mPCoeJ
licensed under CC BY 2.0
https://goo.gl/6ksKSF

http://CindyRatzlaff.com
Cindy Ratzlaff shares her concept for creating maximum visibility for the brand of you called The Marketing 360 Strategy using the Social Media Content Cycle.
This video is part of a six DVD training series on using social media to create a branded business presence for yourself and your products.
(social media marketing)
(social media strategy)
(how to use social media for business)
(how to market online)
(branding)
(brand marketing)