"Chris perfectly embodies the brand's spirit with his strong charisma and natural elegance," Giorgio Armani said in a press release. "Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance."

The Star Trek hunk is currently shooting Z for Zachariah with Oscar nominee Chiwetel Ejiofor and will next appear in Rob Marshall's musical Into the Woods (playing Cinderella's Prince opposite Anna Kendrick as Cinderella) and the Horrible Bosses sequel with Jennifer Aniston.