Main objective of this course is to trace the development of the Cultural and Creative Industries as an idea and as concept and to identify the key points of changes within it in relations with contemporary digital connected world. Another important task of this course is to provide the deep understanding of the difference between cultural and symbolic meaning products (such as films, recorded music, book and periodicals, online media content etc) and other kind of goods.
This course will help you to:
- Identify main peculiarities of cultural and symbolic goods in their difference with other branches of economy in terms of production chain, risks, relationship between different stages of production.
- Be able to analyze cultural products and symbolic goods from the organizational, economic, business model point of view.
- Be able to invent new business models and analyze cultural products in terms of their productions risk.
- Be able to analyze cultural policies and creative industries/clusters policies.
Main prerequisite to this course is to be able to produce analytical texts in humanities. Normally the course addresses all students of master level interested in peculiarities of media and cultural economy and management. This course is strongly not recommended for those who:
- Analyse any market or industry only in microeconomic terms (supply and demand, level of competitions etc). This course is not about market but about peculiarities of symbolic goods;
- Try to interpret culture only in terms of marketing and management (i.e. culture is considered like a simple good to be sold to the consumer). This course considers it more broadly like a human agency to produce meanings of everyday life. That’s why cultural goods are different and can not be interpreted exclusively in terms of consuming and need more or less state support;
- Try to interpret culture like pure “art” and consequently are absolutely not preoccupied by organizational aspect of its working.
This course uses a large number of concepts coming from different fields of science: political economy of communications, cultural studies, sociology etc. Some aspects of the course are commented by known scholars in this field such as David Hesmondhalgh (University of Leeds), Phillipe Bouquillion (University Paris 13 Nord), Bernard Miege (Grenoble Alpes University).
Do you have technical problems? Write to us: coursera@hse.ru

講師

Iliya Kiria

字幕

Welcome to the week seven of our course. And this week will be devoted to the education as creative industry. First of all, once we're starting to speak about education as industry, we'll say, define education as industrialized good. And of course, during especially, the second half of the 20th century, we can see how the education technologies, how the new ways of making master lectures accessible to people, industrializing the education. And of course, here we can we can do a reference to Wilbur Schramm, reknown media scholar from the United States, who distinguished four main stages of technological intervention of machine into educational process, starting from direct presence of the master, then the book reproduction of master's idea. And once we speak about textbooks which appeared even during the middle ages, in this case, we can speak about the beginning of the mediatization of the education. Because once you have textbook, you have a part of the master's idea, which are putted into the pages of such books. Then we have the visual reproduction, such as television, photo, etc. And these are especially, technologies which are coming into the education much more later in television especially, in the second half of the 20th century. And finally, the direct interaction between machine and student, which we can observe right now, with arrays of what we call blended learning and other, we'll say, computer mediated education interaction. So, it means that teacher right now, is reproducible via different platforms. And in this case, not all the education, not all field of education is based on a direct contact between the teacher and the listener, between the teacher and student, because actually, we have a lot of forums of mediatization of this relationship. And especially, our course is one of such mediatization forum. This is the forum of multimedia interaction or video interaction between me as a teacher, and you as a students. Of course, book, television, multimedia interaction, video conference, and other forms of interaction could be used. And they are especially, making education reproducible. The similarly then other kind of cultural goods. And now, we'll take a look on that especially, by watching the interview with Philippe Bouquillion from University of Paris XIII, Paris Nord University not in Paris University, who is chairing the laboratory of Cultural Creativity and Cultural Industries in this university. What do you think about the notion of creative industries and the university? What is the relationship between them? Because in some literature, even in academic literature in field of the so-called education studies sometime, we can find ideas, or conclusions that the university now is the one of the creative industries. What do you think about it? So, there is two way to answer your questions. The conceptual way and the practical way. And in fact, now in France, we don't consider in the academic field that we don't consider, we belong to the creative industries, anyway, most of the French academics don't know what creative industry are. And the conceptual way, of course, I think it is a very interesting question, because intellectual works as many fake in common with artistic work. It is something immaterial. The question of symbolic value is very important, the question of reputation and you have to manage a lot of human work to product courses, it's labor mainly. So, I think there are many things in common. And for instance, Piamo Gla consider that the university or education belongs to the creative industries. Thank you very much. Thank you Adias