An email is considered to be delivered when it has been received in your recipient's inbox. The deliverability rate also takes into account the circumstances surrounding this delivery: success/failure, reasons for the failure, etc. As such, before even calculating the number of opened messages and clicks, it is essential to calculate how many subscribers actually received your campaign in the first place.

Boost your email deliverability rate

Running a successful email campaign requires you to first build a contact database that is as clean as possible (with confirmed emails and subscribers). To do this, our newsletter subscription form editor offers a Double Opt-in signup option, allowing you to send your subscribers a confirmation email.

At SendinBlue, we offer all our users shared IPs by default, but we advise some of our clients to use a dedicated IP address for sending higher volumes of emails. This feature offers several advantages: