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Search Engine OptimizationOctober 16th, 2017
By Colan Nielsen
In 2017, Google has proven once again that if there is one thing that never changes, it’s their ability to continuously change. We keep track of all the significant Google My Business changes, tests and rollouts and it is already over thirty items long for this year alone. Here’s just a small sample.(January) Google defaults to 4+ review average for “best” searches (US only)(Feb-March 2017) Google rolls out 3-pack ads.(March 2017) Google rolls out moderation on desktop to Level 5 Local Guides. A few weeks later it rolled out to everyone.(April 2017) Google adds menu field to GMB.(April 2017) Google adds bulk insights.
To say that it is important to stay on top of all the changes as a marketing agency or consultant goes without saying. Staying on top of all the changes for a business owner is important too. And this is becoming more and more the case with the rollout of some specific GMB features that require constant suppor…

There’s a sea of opportunities when you get started with a curated newsletter. The following steps will help you stay on track and launch your newsletter successfully.Step 1: Determine the scopeThe most important thing to consider when launching your newsletter is the focus of its content. This should closely match both the interests of your audience and the area in which you want to establish your authority. You should also consider whether the content you include stands in the top, middle, or bottom of the marketing funnel so you can provide relevant resources to readers who are in different stages of the buyer’s journey.For example, an agency specializing in paid advertising for small and medium-sized businesses will be sharing top-of-the-funnel resources on how to get started with keyword research. Once they’ve moved those prospects to the stage where they’re considering working with an agency, they can send them content on why it’s better to outsource the management of paid camp…

Before you start curating a pretty Instagram feed using user-generated content (UGC), it’s important to understand the rules of how to repost on Instagram to protect your brand.

In this blog post, we get a legal opinion on what the actual rules for reposting to Instagam are, and show you a case study of how Airbnb is finding success (and asking for permission) with user-generated content on Instagram:

Reposting on Instagram: Why Following UGC Rules is ImportantUGC is 76% more trustworthy than branded advertising, and it’s also a great strategy for filling your Instagram content with beautiful content — for free.Every Instagram post with your product, handle, or branded hashtag created by one of your customers (or potential customers) is free marketing for you, and if you repost it on your brand account, it’s also free content.But is it legal?Recently, a photographer named…

Jun 1, 2017 Last updated: Jun 1, 2017 12 minutes to read This post was originally published in 2015 and has been updated with the latest Facebook video tips and information.
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.
With Facebook video being the top priority of marketers in 2017, we’d love to help you get ahead of this rising trend. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.

17 Top Facebook Video Tips for More Views, Shares, and Engagement
With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. Check out the below vid…