Noon has expanded its e-commerce footprint into the Kingdom of Saudi Arabia

The region's newest e-commerce platform Noon is now like in the Kingdom of Saudi Arabia.

Noon's founder Mohamed Alabbar officially announced that from midday today, the e-commerce platform will begin trading.

"Noon brings a dynamic, locally-driven and customer-oriented digital marketplace to the Kingdom serving the community and offering a new retail and much improved experience," Alabbar added.

Headquartered in Riyadh, Noon is a joint venture with the Public Investment Fund and a group of prominent Gulf investors. The site will host an array of products, covering fashion, beauty, fitness, sports, technology, games and household goods.

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Noon has also partnered with small and medium enterprises which will aim to expand its presence in the Saudi Arabia e-commerce market.

Earlier this month, Noon announced it had inked a partnership with Saudi's United Electronics Company (eXtra). The deal establishes the Saudi electronics giant as Noon's exclusive partner for a range of consumer electronics and home appliance items such as Samsung, LG, Sony, Braun, Kenwood and Moulinex.

Additionally, Noon also has a distribution hub, logistics network and will provide an app on both iOS and Android.

Noon's CEO Faraz Khalid told Zawya that the aim is to focus on the UAE and Saudi Arabia right now.