Former Sony execs. Jon Elliot and Christian Svendsen have formed W.A.Y. Entertainment, a fully integrated entertainment company. The Nashville-based outfit will specialize in artist management and marketing services, and also offer merchandise and TV production through partnerships with A3 Merchandise and Relay Productions. With combined experience of more than 30 years and backgrounds in promotion, marketing and artist development, Elliot and Svendsen will support their client base across all platforms.

Elliot was most recently VP of Marketing & Artist Development for Arista/Nashville and the RCA Records label, overseeing all of the branding and imaging for artists including Alan Jackson, Brooks & Dunn, Carrie Underwood, Brad Paisley and Martina McBride, among others. Previously, Elliot was at RCA (NY) where he was part of the marketing team that launched the Dave Matthews Band. Svendsen was most recently Director of Strategic Marketing for Sony Nashville and was responsible for the TV film initiatives for all four Sony labels. Svendsen began his career at Sony as Southwest Regional and was responsible for radio promotion and marketing for Kenny Chesney, Lonestar, Kellie Pickler and Lorrie Morgan, among others.

———————————-Weslea Bartholomew has joined the Republic Nashville team as Director of Southwest Promotion. A graduate of the University of New Mexico, Bartholomew has more than 5 years of radio experience, serving as both an on-air talent and as Assistant Program Director of WBEE in Rochester, NY. Bartholomew will be based out of her hometown of Albuquerque, NM. She may be reached at [email protected]

Alicia Torres will serve as Label Resource Manager/ Executive Assistant to Republic Nashville President Jimmy Harnen. A graduate of Appalachian State University, Torres’ previous professional endeavors include serving as Booking & Promotions Agent for Mountain Cowboy Music; Regional Marketing & Advertising Rep at HQ Management and New Monkey Studios; Sponsorship Coordinator and Street Team Manager for Music on the Mountain; News Anchor for WASU-FM as well as the President and Concert Organizer of the MEISA Music Festival. Torres most recently served as SAG/ AFTRA Licensing Coordinator for MTV Networks Viacom in New York. She may be reached at [email protected]