Importance of Redesigning Your Website

Redesigning a website takes time and money, but in the end, a revamp is a wise investment. Your website is essentially a virtual business card, and yourstrongest online marketing tool.

Make the most of your business by keeping your website fresh, up-to-date, and user-friendly.

Outdated

The Web is constantly changing: Web technology that was once considered cutting-edge is most likelyout-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere.

In fact, design is a leading factor in user trust. According toa study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, a better looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of equal quality.

Usability

If your readers are unable to find what they’re looking for quickly, they will leave. To prevent visitors from clicking on competitor sites, it’s important to ensure that your website design isuser-friendly. Ultimately, users shouldn’t have a problem with navigating the site or finding your contact information. The best designs feel intuitive: try to capture this element when redesigning your site and you’ll have an excellent web marketing tool at your disposal.

Social Media

Most websites have a social media bar or plugin – if your company site is missing a social feature, then you’re probably ranking below your competitors. By including a social network bar on your page, users will be able to tweet,share, or pin your content, giving you and your business free and easy advertising. This feature will also increase brand loyalty as customers are able to engage with your company on a whole new level.

Rebranding

If your company has recently undergone a rebranding, you’ll need to update your design to reflect your new marketing strategy. Rebranding includes more than a fancy new logo and color scheme to match –rebranding also requires updated content.

In addition, if your site’s purpose has changed or your business’ identity has taken a turn, then the layout should correspond to your new goals.

Mobile-Friendly

As mobile usage grows, it’s important to ensure that your site can be viewed on a variety of devices, including tablets, smartphones, laptops, and desktops. By optimizing your new site for mobile, you’re guaranteed to reach alarger audience than you would with a website that is not mobile-friendly.

Additionally, recent algorithm changes from Google that were announced in 2015 underscore the importance of mobile optimization: websites not formatted for mobile will appear lower in the search results than those that are mobile-ready.

Website redesign can be intimidating, but partnering with an experienced design firm will not only speed up the process but will relieve any technology-related stress you may have. It’s also important to note that the term “redesign” doesn’t necessarily mean you should change every aspect of your site. In fact, a website redesign could entail simple changes, such as making functional modifications (e.g. mobile responsiveness).

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What Are Cookies and Do We Use Them?

A cookie is a small piece of information sent by a Web site that may be saved on your hard disk by your computer’s browser. It holds information a site may need to interact with you and personalize your experience. At Understand eCommerce, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain information we need to have in order for you to shop at Understand eCommerce. For example, the Session ID cookie that we ask your browser to hold retains the ID for your shopping bag. Without the Session ID cookie, you can’t add merchandise to your bag and carry it to Checkout.

Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. At Understand eCommerce, you may choose to accept a persistent cookie to give you a more personalized shopping experience and to help you navigate our store more efficiently. We use your information to enhance your site experience. However, you can use our site without accepting a persistent cookie. To do so, you should set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, which gives you the opportunity to decide whether you want to accept it or not.

Cookies can be used by a Web site to recognize you. But that does not necessarily mean any personal information is stored in the cookies. At Understand eCommerce, we store no personal information about you in the cookies. Anything you choose to tell us about yourself (such as your name, address, or payment information) is stored safely and separately on our secured servers, and you need to provide a password to access it.

We also use cookies to look at how groups, rather than individuals, use our Web site. In our physical store, we can observe which aisles and departments are most heavily trafficked and determine what displays or sales are the most successful. Then, we can identify ways to improve the customer experience. On the Web, cookies help us develop a similar understanding so that we can continue to improve the arrangement, product offerings, and merchandise placement you see at Understand eCommerce.