Armand, left, Georges and Maurice Marciano ca. 1988. The three brothers, along with another brother, Paul, started Guess Inc. in Los Angeles in 1981 after arriving from France, where they had grown up in poverty.

Armand, left, Georges and Maurice Marciano ca. 1988. The three brothers, along with another brother, Paul, started Guess Inc. in Los Angeles in 1981 after arriving from France, where they had grown up in poverty. (Los Angeles Times)