March 21, 2014 – Transcend Information, Inc., a worldwide leader in storage and multimedia products, is proud to announce its launch of SDXC/SDHC UHS-I cards featuring full support for the Ultra High Speed Class 3 (U3) specification. Capable of reaching incredible read and write speeds of up to 95MB/s and 85MB/s, Transcend’s SDXC/SDHC UHS-I U3 cards provide the performance necessary to harness the full power of UHS U3-compliant digital recording equipment.

Cinema-Quality 4K Video RecordingRecently released by the SD Association, the Ultra High Speed Class 3 specification guarantees a minimum constant write speed of 30MB/s to facilitate cinema-quality video recording. Transcend’s SDXC UHS-I U3 and SDXC/SDHC UHS-I U3X “Extreme” cards, however, can achieve at least double this performance with blazing-fast write speeds of up to 60MB/s and 85MB/s respectively. When used with today’s advanced camcorders, such as the Sony 4K Handycam FDR-AX100, Panasonic Lumix DMC-GH4, and Canon EOS C500 Cinema Camera, these cards ensure smooth 4K video capture in stunning color and clarity.

Quick and Seamless File TransfersIn devices that do not support the UHS-I specification, Transcend’s SDXC/SDHC UHS-I U3 cards offer constant write speeds of at least 10MB/s (SD Speed Class 10 performance), which makes them perfect for Full HD video recording as well as fast-action consecutive shooting. Pairing the new UHS-I U3 cards with Transcend’s RDF8 USB 3.0 multi-card reader or the handy RDF5 USB 3.0 card reader with built-in USB port significantly reduces the time it takes to transfer data from card to computer with read speeds of up to 95MB/s.

Enormous Storage Space Up to 128GBFeaturing capacities ranging from 32GB to an enormous 128GB, Transcend's UHS-I U3 memory cards are fully equipped to handle the increased capacity requirements of professional photography and filmmaking. For instance, the 128GB SDXC UHS-I U3 card can store more than 20,000 high-resolution JPEG images (12 megapixel camera, 6MB file size), over 8,500 RAW images (based on 14MB file size), or a full 8 hours of 4K Ultra High-Definition footage (4096x2160 35Mb/s H.264 AVC compression). Moreover, Transcend’s SDXC UHS-I U3 cards make extended video recording sessions possible thanks to the use of the exFAT file system that allows users to exceed the 4GB size per file limit of FAT32.

SDHC/SDXC UHS-I CardsFeaturing capacities ranging from 8GB to an enormous 128GB, Transcend's SDHC/SDXC UHS-I memory cards are fully equipped to handle the increased capacity requirements of professional photography and filmmaking. For instance, the new 128GB SDXC UHS-I card can store more than 20,000 high-resolution jpeg images (12 megapixel camera, 6MB file size), over 8,500 RAW images (based on 14MB file size), or a full 32 hours of 1080p High-Definition footage (1920x1080 9Mb/s H.264 AVC compression). Moreover, thanks to the use of the exFAT file system that can support files larger than 4GB, Transcend’s SDXC UHS-I cards are ideal for continuous burst-mode shooting and extended video recording.

Fast File TransferHighly recommended for professional digital camera and camcorder enthusiasts, Transcend’s new 128GB 600x and 64GB 300x ultra-high speed memory cards help realize the full high-resolution recording capabilities of today’s cutting-edge camera equipment with transfer speeds of up to 90MB/s and 45MB/s respectively. These blazing fast speeds not only ensure maximum shooting performance but also provide quick and seamless file transfers between card and computer. Pairing the new 128GB 600x SDXC UHS-I card with Transcend’s RDF8 USB 3.0 multi-card reader or the handy RDF5 USB 3.0 card reader with built-in USB port, for example, files as large as one gigabyte can be transferred in just twelve seconds.

Free Photo Recovery SoftwareFor added value, each Transcend memory card includes a free download of Transcend’s exclusive RecoveRx™ photo recovery software - an extraordinarily effective tool for bringing back accidentally deleted or lost files. All Transcend memory cards are fully tested for compatibility and reliability, and carry Transcend’s renowned Lifetime Warranty. The new 128GB 600x SDXC UHS-I card is currently available for a suggested price of US$279, while the 64GB 300x SDXC UHS-I card is available for US$109

Transcend Information, Inc. (Transcend®), a worldwide leader in storage and multimedia products, today announced the introduction of the 64GB microSDXC Ultra-High Speed Class 1 (UHS-I) memory card. With enough space to carry an entire collection of personal media files, the new 64GB microSDXC card also features high-speed transfer rates of up to 45MB/s (300x); perfect for users aiming to get the best performance results from their mobile device.

In addition to large capacity, mobile users consider fast performance to be an equally important factor when choosing the best memory upgrade solution. Equipped with the next-generation UHS-I interface, the 64GB microSDXC UHS-I card offers data transfer speeds of up to 45MB/s (300x) – especially noticeable when running memory-intensive mobile apps and capturing high-quality video. With its impressive combination of high-speed performance and vast storage capacity, the 64GB microSDXC UHS-I memory card will undoubtedly satisfy mobile users for a very long time.

For added value, each Transcend UHS-I memory card includes a free download of Transcend’s own RecoveRx™ software – an extraordinarily effective tool for bringing back accidentally deleted or lost files. Transcend’s new 64GB microSDXC UHS-I card is now available for a suggested price of US$109 and carries Transcend’s renowned Lifetime Warranty.