Gordon Ramsay finally eats 'god-awful' pineapple live on Facebook

Well pineapple pizza fans, this is it. The moment we get our own back on Gordon Ramsay… for a very good cause.

We reported late last week on the celebrity chef's promise to eat that 'god-awful' pineapple pizza that he hates so much, if he could get 500 donations to his Gordon and Tana Ramsay Foundation (with funds raised going to Great Ormond Street Hospital) in a 48 hour period… and by god weren't we all happy to pledge good money to see Ramsay take a mouthful of his most hated food.

Earlier today Ramsay and the Omaze campaign live streamed the results on their Facebook pages (@gordonramsay and @omazeworld) and – yep – Ramsay had to eat his words… or in this case his pineapple. And there was cheering, oh yes there was. That's a win for pineapple pizza lovers everywhere and also for the good charity cause. Plenty of people logged-on to see the drama unfold, with likes floating across the live stream screen thick and fast.

See it in the fantastically uncomfortable clip above and revel in every glorious moment that Ramsay has to choke down that delicious looking Hawaiian pizza.

"The only thing Hawaiian about this is that I'd like to drop it in the ocean," quipped Ramsay, followed by comments including "This is an Italian tragedy… at least Romeo and Juliet had a happy ending" and our favourite "It's like eating moose turds. Because it's deep and dark and sh--ty."

Ramsay's vocal discomfort didn't stop him being nudged into seconds to prove how far he will go for charity, but it did mean that he had a bottle of mouthwash at the ready to clear his palate.

The Omaze campaign to raise money for Great Ormond Street Hospital also acts as an auction for your chance to win a personal VVIP experience meeting Ramsay, with donations starting at $10 for the chance to see a live filming of Ramsay's F Word in L.A.

The campaign is open for one more day, and if you use the pass word pineapple you can unlock extra chances to go in the draw. So get donating.