We asked Activision about the $59.99 price tag for Modern Warfare 2uncovered earlier, and they provided us with a brief statement:

We don't comment on our product pricing strategies, however, we believe
that Modern Warfare 2 will deliver a film-like narrative as well as countless
hours of rich multiplayer gaming long-after its release.

I would think they'd love a chain reaction of publishers increasing prices. They are a publisher by the way.

I know who they are and their intent. I was referring to the negative aspects concerning a potential chain reaction triggered by this trend. There are many possibilities.

Some of the new approaches seem as if publishers want brick-and-mortar distribution to die completely. Which I'm fine with if they could provide a decent service. But I have a feeling it will become a subscription service on top of game purchases for each publisher.

You know selling dlc before you patch the client doesn't impress upon me the need to support your shit. -massdev