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Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike.

In addition, the unique SOSTACÂ® Planning System is applied throughout the book.

This edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.

Cost of delivery!Delivery within Lagos mainland is N500, within Lagos Island N1000, within Lekki, V.G.C, Ajah, Epe N1400, within Ojo, Badagry N1500. Payment is upon delivery. Ensure you have the specified amount of money for the product and the cost of delivery, at the time of delivery. Delivery is within 24 hours.

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