In the Battle for Fast Food Chain Dominance, Taco Bell made a bold swipe at go-to breakfast choice McDonald's by releasing its own breakfast menu this week. And just to make sure that everyone understood — We're Taking On McDonald's — Taco Bell released commercials driving home the message:

Not to be outdone, McDonald's answered with a pretty clever tweet:

Imitation is the sincerest form of flattery. pic.twitter.com/e0dFN1ZCqy— McDonald's (@McDonalds) March 29, 2014

But Taco Bell President Brian Niccol apparently doesn't think promoting a new line of waffle tacos, A.M. Crunchwraps, and other choices while responding to a main competitor is enough on his plate. No, he gave Canada an ultimatum when he took to Reddit on Thursday in an AMA.