Business Forum - Oslo, March 30, 2011

To ensure a sustained competitive advantage, companies need to continuously build a portfolio of strategic initiatives that are derived from the company's strategic priorities - also termed Must Win Battles. Having defined these Must Win Battles is, however, only the starting ground for success. Implementing the strategic initiatives that derive from these priorities involves far more than mere statements of strategic direction, they require managing the portfolio of initiatives and setting each initiative up in a manner that sets the foundation for success. Yet, these initiatives need to be managed on an on-going basis as attention throughout implementation by multiple stakeholders is a key requirement, IMD Professor Cyril Bouquet, program director of the The Strategy Challenge and key contributor to Orchestrating Winning Performance (OWP), will lead the discussion and offer insightful and real-life examples. You will also hear perspectives from McKinsey's managing partner Tor Jakob Ramsøy.

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.

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