CEO

I have had some great teachers in my life. I remember Mr. Bhalla from my school in Lucknow. He was my computer teacher and he made me win Olympiads. Sometimes my wife calls me a robot, sometimes I feel good about it, sometimes I see a bit of Mr. Bhalla in me.

I think that’s who role models are. The only role models I have had in my life are my actual teachers. Memorable teachers are the ones who give you a part of their own. I see this more now probably because I recently realized that I am an ardent Learner.

Being aware of this skill makes a lot of difference. Sometimes in-between work I wake up to realize that I am on a Wikipedia page and there are 12 more tabs on my browser to explore.

It has been around 8 months since I first met Manish Puri and 7 since he became my coach. Initially I did not know what to expect out of coaching. I started questioning that to myself. Can’t I figure this out by my own? I mean I have the internet. I have the will to learn. Why do I need a coach? This thought process led me to more and more questions. Why does anyone need a coach? Why does a Tendulkar or a Federer need a coach?

Every week we would have talks and in return I would have tasks. Fair trade, I assumed. This one week he gave me a task of meeting 40 business prospects in a month. Possible, I assumed. Challenge accepted, I said. Month end got near but I wasn’t quite there. But then I realized something about myself. My ability is not my preordained condition. I am as far as I can stretch myself. I needed that push. I needed to explore.

It’s been a year since my wife, Komil and I started learning martial arts. Our sensei pushes us to the limits that my body could have never imagined. Our training is weaved in blood, sweat and tears. Both of us recently got our yellow belt.

It has been an intense journey to reach to our first stepping stone. I see a huge correlation between learning martial arts and entrepreneurship. The only competition you see is the one in the mirror.

I would like to thank these 3 pillars, these 3 role models. My computer teacher, my coach and my sensei.

And over the course of my life, I have adopted and raised a bunch of them. Dogs, Birds, Dogs, more Dogs, Hamsters, Fishes…

Many think it’s impossible to train birds. Which basically means is that it’s difficult to communicate with them. This became apparent when I was raising a month-old baby dragon; nursing him every four hours, using baby formulas and a feeding syringe.Over time we evolved and created a language of our own. We started talking using simple sounds and gestures.

Human interaction is not very different.

“Simplicity is the ultimate sophistication”

This golden truth was said by Da Vinci himself. A legend in design, a master expressionist, an inventor and an artist.

Human interaction in the 21st century is often clouded by jargon and words which are difficult to comprehend. You might have something there, but if it is complex like supercalifragilisticexpialidocious people will get confused.

In an era where time is of the essence, one needs to convey their story crisply and clearly.

Words like value, proposition, business, communication have been overused.

When everyone is extremely busy, getting someone’s undivided attention is gold. You want to be a magic show which attracts.

We have a solution !!!!

WE ENABLE YOU TO SAY MORE WITH LESS

In TWO WORDS !

SIMPLIFYING COMPLEXITY

Here is an example on how we helped Johnny to make his revolutionary idea a reality.

Reason #1 Simplicity

We enable you to say more with less

You might have a technical product, app or a service that needs to be explained or concept that needs to be shaped. Simplicity is the key.

Reason #2 Interest

Interest Increases Sales, research has shown that around 40% executives would call you after watching an explainer video, which increases conversion rates by 20-30%. There is a reason all successful brands spend on multimedia marketing.

Reason #3 Appeal

You need to liven up your pitch, you need to create excitement. You need to make others excited about your story, create that connect and humor is a tool which definitely helps.

Reason #4 Engagement

Explainer videos create engagement, users generally spend double the amount of time on your website if you have a video. Videos are great at expressing key messages.

Reason #5 Branding

You need to showcase your personality, you have to ensure that customers not just understand but remember your key features and benefits. It is a scientific fact that an audio visual medium is the most effective way to achieve that.

All successful brands carry a personality be it an Uber, Apple, Google, Microsoft, Tesla or a Spacex. Explainer videos enable you to create a unique personality for your brand.

Reason #6 Reach

The world is much smaller now, you need to think BIG, you can get global attention using the internet. You can penetrate in impossible markets. Explainer videos improve your google ranking, it helps in SEO and also increases the average amount of time visitors spend on your website. Explainer videos are easily sharable on the social media such as linkedIn, facebook, twitter. It helps you to improve your digital networking, we as people meet on this forum for networking. Explainer videos enable you to network on the web.

Don’t let your ideas get entangled in the web of COMMUNICATION!

Simplify Complexity!

Develop a personality for your brand.

Give wings to your vision!

We Simplify Complexity. We are Champion Explainers. We are Brainpan Studio.

They say the World is divided into the quantitative and qualitative people. The analytical and the creative. The science folk and the artsy folk. The objective and the subjective. Very rarely one comes across those who not only endeavour to appreciate both, but also have the audacity to express their prowess in both. The CEO is undoubtedly such a person. The resultant outcome, Brainpan Studio – as their body of work suggests so far – is here to change the way the World thinks. May you create the next step in the sustainable evolution of humankind. Cheers guys!

Aditya was born into a family of doctors in the Nababian city of Lucknow. Taught to observe and follow the patterns of the world, he developed an analytical bent of mind at a young age. With a problem solving attitude and a will to build, he joined VIT to pursue his B.Tech in Biotechnology. College saw him pick up his guitar and discover his own expression in music. After working as a Systems Engineer at Infosys, he left for United States to become a research intern at Boehringer Ingelheim. Looking at the microcosmic worlds in a petri dish, triggered a quest to explore the vastness of space.

He backpacked through India chasing stars and capturing light through his lenses for a year. The cold winters of 2011 saw him volunteer with the NGO Karmabhoomi in the barren icy terrains of Ladakh. He taught chemistry, biology and aspiration to the secluded school kids of Turtuk. Inspired by nature’s reliance on co-existence, community building became his next obsession. He wanted to bridge the twain; his scientific outlook and his artistic temperament. An entrepreneur at the day and a photographer at the night, he built RumbleArtas an online marketplace for fine art photographers to showcase and sell art prints. Working with the motto, CREATE, EVOLVE and SUSTAIN, RumbleArt became an interactive space for artists to engage.

Meeting Moon Arun, a visual artist per excellence propelled him towards his next journey into the art world. Together they formed Brainpan Studio. Initially conceived as a wing of Brainpan Innovation, it soon took up wings of its own. Backed by incredible artistic vision and strong operational mettle, Brainpan Studio soon gained the trust of clients like Uber, Escorts and Pernod Ricard. Brainpan Studio is a small team with giant ideals. Aditya is an ardent believer of mutual progress and co-dependent social interaction.

The geek, the gamer, the guitar player, the scribbler, the explorer, the voyager, the logical, the rational, the beer drinker, the sustainer, the founder, the bird trainer, the photographer, the holder, the bolder, the tall shoulder, the light that make shadows darker, Aditya Singh, the patron of arts and the defender of the Ancients.