Michael LaFido is a top-producing Realtor and real estate consultant with over seventeen years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted at Noon on FOX News Chicago Business Hour. He is also the author of the books “Marketing Luxury”, “Luxury Listing Specialist”, and the best-seller “Cracking the Real Estate Code”. Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

In this training Michael will help you position yourself above the competition and you will learn how to attract more high end customers versus chasing down the same leads as everybody else.

You will learn proven techniques to not only break into the higher end market, but more importantly, dominate it!

Course Description

This course presents the principles, strategies, and systems that can be implemented to successfully help agents attract and sell luxury homes faster and for more money. Gain excellent, advanced, and cutting edge techniques for helping luxury homeowners sell their homes and “stand out” above the competition.