FREE for GMCVB partners and their staffLimit of 2 attendees per business. Front-line staff is encouraged to attend.

With an estimated 14 million visitors experiencing our destination annually, you’ve probably been asked where to sample the best cheese curds, how to get to State Street, “What exactly is an Isthmus?” and how much a taxi to the airport costs.

Join us for a free GMCVB event that features a deep dive into our destination! You’ll see our city through the eyes of our visitors by touring the places where they eat, shop and explore while learning insider tips and talking points that will make you a trusted resource for all things Madison. After the tour, our Destination Discovery will continue over lunch where you’ll learn how to create tailored visitor experiences by accessing GMCVB resources including web, app and itinerary tools.