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In4mation Brings Summer Time Laid Back Vibes in New Lookbook

Summer is usually the time when you want to spend the majority of your days outdoors. But sometimes with the hot sun beating down on you, production slows down to a craw and all you want to do is step back and relax indoors. In4mation knows what that’s all about, and it just sat back, relaxed, and let photographer Ja Tecson capture the scene. If the name sounds familiar, you might have seen the LA-based photographer’s work for other brands like Nike and Staple.

The latest collection involves the basic summer time uniform. T-shirts, hats, and sunglasses are what you will mostly find. Summer isn’t over yet, so hit up the In4mation website to purchase some of the pieces from the summer 2013 collection.