I will never use any other tone-perfecting shampoo for color-treated hair. I love this stuff and this brand. I shell out big bucks to color my hair from it's natural ash-blonde blahness to a very bright golden January Jones blonde. My stylist works wonders, but this shampoo allows me to go longer between salon appointments. Sometimes people will actually ask me if I recently got it colored the day after I use this stuff when in reality it has been months since a dye-job. I use a little bit every shampoo, sometimes by itself and sometimes with other shampoos (dandruff control or curl control, whatever my hair is asking for). I am careful to leave it on for a significant chunk of time - at least three minutes for it to actually have a tonal effect - BUT also careful not to leave it on too long! This stuff is strong and could probably leave a purple tone in more silvery blondes. I am a golden blonde and have never had this issue but I am still careful.

Yes, it is totally safe to use on darker hair shades. It won't have any toning effect on the dark portions of your hair, but it will tone your highlighted hair to help to prevent brassiness and add brilliance.

Answered on 10/31/2016 by Brand Expert from AG Hair

Q:

I have newly dyed brown hair that has too much red in it on accident. Will this tone down the red so my hair looks more brown?

This shampoo has a violet tone to help neutralize brassiness. Though it won't dramatically change red hair to brown, it will tone it down slightly. The results are increased slightly when left on longer.

Answered on 8/31/2016 by Brand Expert from AG Hair

Q:

Hi - My hair is dark brown with black low lights , vibrant red hi lites , and some blond , I got more red than blond dyed myself , should I use this shampoo . So in other words I have lots of colors running through my hair and actually like it . I'm not sure if this shampoo is for my hair with all the colors I see mostly blonds , and grey ...thank you .

AG Hair Sterling Silver Toning Shampoo will have no adverse effect on dark shades of hair. Its purple tones help to brighten blonde, silver or highlighted hair, but will be imperceptible on black hair.