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I’m always reading posts about Jones having a very limited selection of products from which their FAs can choose for clients.

It's very common for me to invest a client's rollover in mutual funds, their IRA contribution in funds, their long-term money in their taxable account in mutual funds (when they don't have a need for tax-free income), and their 529 money in mutual funds.
I often wonder if there is something else I should be offering to my clients who own mutual funds galore.
What are some of these alternative investments you indy guys use that offer such a huge benefit to your clients?

I work in a bank & will from time to time use options to protect a client’s net worth if the client has a lot of cash in one company that he wants to pass to his kids w/ a stepped-up cost basis. I’m going to help a client do a 1031 exchange from a business to a triple-net investment(which I’m not being paid a commission for) because she wants out of the business she’s in, doesn’t want to be actively involved in running a new business, and can’t afford to lose $75K to capital gains taxes.