Sarah Greenidge

After working in healthcare regulation and communications for some years, Sarah broadened her horizons and started consulting for consumer health and wellness brands.
Coming from a regulated healthcare space where evidence-based information is king, Sarah was concerned about the quality of consumer content in wellness, and that brand partnerships were largely based on popularity and not necessarily expertise. It was here that the mission to tackle this was conceived and a year later The WellSpoken Mark was born.

Because online influencers and experts are already trusted within their area of specialism, often their word is taken as gospel, meaning their endorsement can be a hugely valuable marketing tool for brands.

Have you heard of the term health literacy? Research from government agencies across the globe indicates that more often than not, the average person is unable to understand and action health information that is provided to them. Here’s how you can help.

We’ve teamed up with WellSpoken to tackle credibility in the online wellness world and give our bloggers and influencers the tools they need to create trustworthy content. The first in our monthly series of articles tackles the question of referencing – do wellness bloggers need to be doing it?