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University of Illinois Chicago—Event Marketing Campaign

The UIC MBA Association asked for our help in developing marketing material
for a guest speakers series at UIC. The project involved creation of a logo,
posters, and a brochure.

Opportunity ›

Create specifically for a younger, serious, business-minded
crowd.

Challenge ›

Things were wide open for us to design what we wanted but we didn't have much
to work with except a standard image of the Chicago skyline and a small budget.

Solution ›

Bold angles and strong color contrasts to accentuate
the beauty of the city and create visual interest in the already poster-and-brochure-saturated
college campus.

Nuts and bolts ›

Photoshop, Illustrator, InDesign.

Brochure

The brochures had to catch the attention of the serious, business-minded crowd
on the college campus.

Posters

Two posters were printed to inform the students of the upcoming speaking events.
We provided UIC with the poster artwork in a form which they could update and
send to press once all of the speakers were locked in.