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Background Stories

AKK Sports Ltd is a marketing company wholly owned by AKK-Motorsport ry, the Finnish Automobile Sport Federation. We at AKK Sports may be relatively unknown to many, but our national and especially our international events, like Neste Rally Finland, are probably familiar to most sports fans.

What began as an adventurous pastime for gentlemen was gradually turning into a professional sport in the 1950s. It didn’t take very long before the first Finns were emerging in top flight international rallying.

Finland is a country famous for its successful rally drivers. It’s been like that for a long time, still is and hopefully will be well into the future. AKK Sports Oy, the organiser of Neste Rally Finland, began a project in 2014 to find promising new drivers with the intention to speed up their progress towards an international career and world level status.

We strive to be an environmentally responsible event organizer and make sure that our Neste Rally Finland does not cause an undue burden to the environment. The nature around Finland’s WRC event is famous for its precious, lush forest and lake landscape through which the fast, flowing special stages wind their way.

The core of the organisation of the Finnish round of the World Rally Championship, Neste Rally Finland, works most of the year in the Vantaa office, where the 15 AKK Sports employees take care of administration, event management, marketing and communications.