Amazon secures cryptocurrency and Ethereum web domains

According to Whois Lookup, the following three domains, “amazonethereum.com”, “amazoncryptocurrency.com” and “amazoncryptocurrencies.com” were registered on October 31st. The domains are associated with Amazon Technologies, Inc., a subsidiary of Amazon.com, Inc. It is attributed to earlier patent applications of the e-commerce company.

The telephone numbers listed in the registration documents are linked to the Amazon Legal Department. The registrations were first reported by the industry news site DomainNameWire. At this time, it is not clear what purpose the domain names should fulfill. There are different reasons for this approach in question.
Possible reasons

One possible reason could be that Amazon simply wants to protect its brand. In 2013, Amazon secured amazonbitcoin.com, which is currently redirecting to Amazon’s main page. This agreement indicates the intent to protect the registration.

Registration of domain names could also indicate that Amazon is willing to work with the Ethereum Blockchain or create its own cryptocurrency.

Alternatively, Amazon may seek to avoid confusion between cryptocurrencies and Amazon Coin, a virtual currency product introduced in 2013 that serves as an online payment method for customers.

Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. The information does not constitute investment advice or an offer to invest.