"Building on past traditions and attendee feedback, this show will offer sessions relevant to all levels of coffee service operators, from large companies to brokers, and from millennials to senior management," said NAMA's vice-president of sales Dean Gilland.

CT&W has also updated its website -- coffeeteaandwater.org -- with a modern look and improved user experience. The site features a new logo symbolizing the show's three signature elements.

Dallas is the No. 1 visitor destination in Texas and has been recognized as a leading location for meetings and conventions. The Hyatt Regency Dallas is adjacent to the famous 50-story Reunion Tower, and features expansive 360-degree views and a revolving restaurant.