Currys and PC World sign up Tinchy Stryder as the face of their Goji audio brand

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How do you ensure your brand of headphones is guaranteed more sales? Attach an award winning rap artist to the project, that’s how.

Or so hope Currys and PC World, who have teamed up with UK rap star and MOBO winner Tinchy Stryder to launch their Goji headphones and audio speakers bearing his name.

Details on the Goji Tinchy Stryder: On Cloud 9 range are sketchy, but we do know that they will launch this summer and will be available both online and at more than 600 Currys and PC World stores across the UK.