Marketing, Advertising and Packaging

The DIY (do-it-yourself) trend is still thriving, as the two largest home-improvement franchises -- Home Depot
and Lowe's -- go toe-to-toe (or should we say tool-to-tool) in
competing for a large demographic of consumers - namely the self-made
'handyman.' Of recent date, however, another market of interest has
emerged that both of these large chains find just as appealing, namely
the opportunity to tap into the burgeoning IoE . . .

It was inevitable that once the meme 'tweetstorm' was trademarked, 'timeline colonialism' would become Twitter's
latest craze. Odd that something as common as sending multiple tweets
in succession to make a point needed an identity before it could
actually become part of the Twittersphere's zeitgeist.

Pushing the limits of wearable technology will expand the digital horizon of the Internet of Things. And, telekinesis -- long thought to be a myth reserved for horror movies the likes of Bryan De Palma's 1976 classic, Carrie -- might be the next baby step in advancing this innovative technology. However, as quickly as the software developers at MindRDR launched an app to 'read minds' on Google Glass, the Big G was just as swift to refute the idea.

If you're looking for a career change, have kids undecided about their college major or just have a genuine interest, the Internet of Things (IoT) -- or what Cisco has branded as the Internet of Everything (IoE) -- is looking for a few good men and women - to the tune of millions in just six short years.

As social apps continue to proliferate the Web and our smartphones, it's not a great surprise that a platform like Hang w/ -- the latest shiny new thing -- would inevitably roll off a developers' assembly line. Described by some, as a 'melting pot of social networks,' this app (free at Google Play and the App Store) is an intriguing proposition and a nice complement to what went before.

New Yorkers and tourists are scouring the boroughs of New York City this weekend in a massive treasure huntcreated
by a California millionaire and self-proclaimed 'philanthropist-for
the-people' Jason Buzi. Started in San Francisco, it's a viral campaign
that is prompted by posted clues on the Twitter account @HiddenCash to direct people to where Buzi buried some cash.

Appealing to an emerging geek-chic fashion trend, Intel has developed a new smart bracelet that will be released by the end of the year. This stylish wearable tech device is slated to be cooler than cool. Check out more details below.

"The Tea Party is coming! The Tea Party is coming! The Tea Party is winning! The Tea Party is winning!" If you
were buying into what the mainstream media was selling today, you'd
might be convinced that a modern-day 'David vs Goliath' narrative was
the reason behind House Majority Leader Eric Cantor's unprecedented GOP
primary defeat. In reality, the voices from Twitter point to a much
more plausible cause and effect.

Me thinks Mr. Zuckerberg might have got the premise of Snapchat wrong. The raison d'être for that app is to
have outgoing messages disappear seconds after they are received.
Instead Facebook's Slingshot itself has vanished from the digital
landscape, shortly after its debut.

Who's sweating Net Neutrality? Most of us would point to the little guy, the billions of netizens who believe the World
Wide Web should remain free and equitable to all. Unfortunately,
however, they are not the only ones who feel they have a First Amendment
claim. There's also the big guys who are balking about their alleged
loss of civil liberties -- and like the big bully in the school yard,
they're shouting down all those who get in their way. . .

In a prior post, I covered some of the most fashionable compression socks you can find. Today, it's all about compression sleeves for women - some of you will want to wear them even if you don't have an excuse! (They make your arms look nice and slim!)

As soon as a precedent emerges in the social media space, whether it's something as innocuous as sponsored
tweets or more critical such as revenge porn, folks look for loopholes
to circumvent the action. Such is the case with 'social media prenups,'
the latest trend to be embraced by the marriage-isn't-forever crowd.

The paradigm of ephemeral messaging that was ushered into the social media space by apps such as Snapchat
appears to have influenced others who want a piece of the
"now-you-see-it-now-you-don't" action. Like a modern-version of the
messages received by Mr. Phelps on the popular hit TV series of the 60s Mission Impossible. . .

The profile of the techie founder that's evolved over the course of last decade seems to have become a parody
onto itself. It's a psychographic composite blend of youthful
arrogance, a belief that coding takes precedence over formal education
and a lust for unobtainable women. It's a geek's revenge against
childhood harassment and their ultimate desire to be rewarded with as
much as possible, as quickly as possible.

They say writing is a very lonely business. Some of our greats have gone mad searching for the perfect plot line
or bon mot. Edgar Allen Poe is a cautionary tales as to how genius led
to an ignominious ending. With the advent of Web 2.0 and crowd-sourcing,
an increasing number of services are looking to dispel the myth of the
lonely writer by offering up social media options.

Ads from advertisers that take advantage of inventors may appear on our pages. We have a difficult time blocking them all. Many of our advertisers provide valuable services. But be careful! Before using any invention service provider, do your research and make sure you are really getting what you need. Start your research by reviewing Invention Cons, Scams and Other Problems .

Advertisers are our main source of revenue. When we link to certain sites, we may receive a small commission for sales using our links. The opinions expressed on our website reflect the unbiased opinions of our reviewers. If we receive a free sample for review or a small fee to write an "advertorial", that is clearly noted in the article.