become the ‘go to’ expert in your industry & Build a Thriving Business

A step-by-step methodology for self-employed business owners to quickly establish

their business and get paid their worth

In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and building our business. What we need is for our name to come up in all the right conversations and our most ideal clients to come to us pre-sold and ready to buy.

Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.

Introducing

the expert economy

The Expert Economy is a step-by-step methodology for self-employed business owners to quickly establish their business and get paid their worth.

It is also a community.

With a comprehensive training course, one-to-one coaching and face-to-face get meetups you’ll be joining a community of Expert Entrepreneurs on the road less travelled.

why join US?

CONNECTIONS & NETWORKING

Meet likeminded entrepreneur experts, share business referrals, build your own tribe and make introductions and glean valuable insights and tips.

SUPPORT & MENTORSHIP

Navigate the road less travelled with others taking the same journey. Ask questions, share valuable insights and be inspired with experts on hand to help you build momentum.

TRAINING & EXPERTISE

Marketing & Sales training designed especially for the solo-entrepreneur, expert-led business. Online training, individual and group coaching using a tried and tested methodology.

dive into

the expert economy

The Workout

Meet in persion with other Expert Entrepreneurs following the principles of The Expert Economy.

live sessions

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur

course

Implement The Expert Economy step-by-step methodology and build a LinkedIn Strategy right for your business.

1-1 coaching

Personalise the content to you and gain vital support for your journey with One-to-one coaching with Naomi Johnson.

inner circle

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur

linkedin

Use our helpful online resources to build your own LinkedIn profile that brings prospects to you pre-sold and ready to buy.

the expert economy

philosophy

We believe that Expert Entrepreneurs should be billing 70% of their time, spending 20% of their time studying to remain an expert in their industry and 10% of their time moving all the pieces around. When we make sales and marketing a natural by-product of our study time we remain inspired and fulfilling our purpose.

Sales conversations are an opportunity to help a prospect fully understand the extent of their problem and offer valuable solutions. If a prospect can implement the solution by themselves they should do so. We only want to take on the clients that really need us to transform their situation and will receive a clear return on investment.

The goal of an Expert is to solve meaningful problems for their clients, taking them from where they are now to where they need to get to. They may not have all the answers or know all the variables, but they have the experience to know how to navigate the course and stick with the client until they arrive at the destination.

Downloading your LinkedIn database is a great way to get a handle on the types of people you are connected with and prepare for a campaign. Of course, you'll need to be smart about storing people's data outside of LinkedIn and use it wisely within the realms of GDPR....

This morning I texted a friend to find out how his work appraisal went the day before. It turned out he had lost his job. He told me how he felt about it and I said "OK pucker up. Let's get you focused on the good stuff" and sent him an Impact Theory video. 10 minutes...

The full-day event took place on Thursday 12th October 2017 at Lakeside North Harbour, Portsmouth with guest speakers Daniel Priestley, Naomi Johnson and Ian Dickson. Over 50 businesses came to learn how to position themselves as the 'go to' expert in their industry....

Don't worry you can also join us online. Click the button to register for information

the expert economy book

Get your copy for FREE when you attend one of our Expert Economy events or webinars.

The world we are living in is changing. With technology revolutionising how we live, our local markets have become global, barriers to entry in business have crumbled, and competition for skills has increased dramatically. Job contracts are now shorter and more people are becoming freelance or starting their own businesses.

Learning how to master our own career trajectory, build our own personal brand and win business is now a basic requirement for many.

Speaking directly to small business owners and solo-entrepreneurs that sell their time for money, Naomi Johnson maps out a clear-cut strategy to build a business selling your expertise and doing what you love.

By implementing this teaching, you’ll quickly position yourself as the ‘go to’ expert within your industry and have your name comes up in all the right conversations so prospects come to you pre-sold and ready to buy.

In this book you will learn how to:

How to create a compelling call-to-action that has your prospect eager to speak to you

Cultivated a new marketplace where prospects only want to work with you

Create attractive packages your prospects will want to buy that also meet your financial outcomes and fulfil you

Script sales conversations so they feel natural and lead to the right outcome; whether that is to work with you or recommend you

Craft content that speaks directly to your prospects at each stage of their buying journey

Position yourself, so you no longer compete on price and you’re the only person your prospect wants to work with.

Having started her business using LinkedIn, Naomi quickly shot to fame as a LinkedIn expert, writing LinkedIn profiles for business owners, thought-leaders, executives and sales teams.

Beginning her business with absolutely no notice, Naomi had to quickly establish her business to make her rent within two weeks. Applying the knowledge and skill accumulated over years of training other companies how to use LinkedIn and position themselves within their market, Naomi quickly became the 'go to' expert within her industry with her name coming up in all the right conversations. By her fourth month she was operating at full capacity and by month five, she won Oracle as a client.

Today, more than three years in, Naomi's LinkedIn profile writing skills are in high demand as well as her expert knowledge for structuring businesses to position individuals who selling their expertise and time for money as the 'go to' expert within their industry.

Having reviewed and written hundreds of LinkedIn profiles while in conversation with the profile owner, Naomi noticed that most people's businesses are not structured in a way that will allow them to easily win them business and meet their income targets. Having been in this position herself and writing her book Grassroots to Green Shoots in 2010, Naomi knows first hand the trouble this can cause and is on a mission to help others avoid the same fate.

Connect with Naomi

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About us

The Expert Economy is part of TheProfile.Company. After years of reviewing LinkedIn profiles and then writing them for solo-entrepreneurs, Founder Naomi Johnson noticed that the majority of expert-led business didn't have the structures in place to enable prospects to come to the business pre-sold and ready to buy. Instead, these experts were getting tired and frustrated with the lack of results and wasting precious resources. Naomi birthed The Expert Economy to solve this problem once and for all.