Case Studies

The key objectives of this project was to deploy the PoSM material of new product category to different locations across India in retail markets along with the customer awareness about the new category.

Methodology:

Outlet enrolment for visual merchandising

Sourcing of the team across different geographies in India

Training of the field team on online reporting & data capturing

PJP designing of the filed team

Supply chain management of the PoSM to hubs & further to retail locations

PoSM deployment by field executives along with reporting & Geo tagging

Reporting & validation

Outcome:

Deployment of PoSM across all predetermined outlets

Precise coordinates of all outlets

Increased customer awareness

100% involvement by all retailers leads to healthy partner contribution

We help brands in PoSM deployment for their new product launches, sales schemes & generic campaigns. To know more please connect us through our contact us page.