VIC100

Wine Awards

The Challenge
A Dig+Fish owned event, the VIC100 is a uniquely Victorian wine show, born from our desire to celebrate the diversity of wine styles and regions.

Our Approach
Together with industry icon Nick Stock, Dig+Fish launched VIC100 in 2014 to great success and enjoyed substantial growth in the years that followed. An awards night and subsequent consumer tasting bring together Victoria’s best each year.

The Results
In its inaugural year, VIC100 exceeded expectations for both entries and consumer interest in 2014 and saw great growth from 2015-2016. VIC100 has the support of major sponsors, including a media partnership with the Herald Sun ensuring significant reach.