Launch PR - Powered by Schneider Associatestag:typepad.com,2003:weblog-6349202014-07-15T13:45:29-04:00Schneider Associates explores strategies that successfully launch new products, services, companies and communities. Visit our Web site at www.schneiderpr.comTypePadlaunchprhttps://feedburner.google.comKlondike Launches “The Best Ice Cream Bar Ever Conceived”tag:typepad.com,2003:post-6a00d834522d6069e201a511e236f6970c2014-07-15T13:45:29-04:002014-08-25T16:18:02-04:00Demonstrating its affinity for quirky social media stunts, Klondike won fans with the launch of “The Best Ice Cream Bar Ever Conceived.” As of April 14, the iconic Klondike Bar has a crunchy candy twist featuring three mouth-watering new flavors: Fudge Crunch, Caramel & Peanuts and Cookies & Cream. Indecisive fans everywhere rejoiced that they no longer had to choose between candy and their favorite ice-cream bar. To promote the new product line, Klondike posed the question: “What would happen if a candy bar and a Klondike Bar had a baby?” In a clever marketing campaign, the brand personified the...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2014/07/klondike-launches-the-best-ice-cream-bar-ever-conceived.htmlWake Up, Live Mástag:typepad.com,2003:post-6a00d834522d6069e201a3fd1753f0970b2014-06-04T09:44:29-04:002014-06-04T09:44:29-04:00Taco Bell wants to give consumers a new way to start the day. The brand has recently launched a new breakfast menu with seven delicious items, including the Waffle Taco, a warm waffle wrapped around sausage or bacon and fluffy scrambled eggs, and A.M. Crunchwrap starring a crispy hashbrown and creamy jalapeño sauce. While the market for traditional fast food such as burgers and fries has been in decline due to a greater focus on healthy eating and diet, the fast food breakfast sector has grown to become a $30 billion industry. McDonald's was one of the first fast food...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2014/06/wake-up-live-m%C3%A1s.htmlCurtis Silver Picks His Top 7 Tech Products of the Yeartag:typepad.com,2003:post-6a00d834522d6069e2019b006fbe11970d2013-11-04T11:00:00-05:002013-11-05T10:03:42-05:00SA tech expert Curtis Silver shared the gadgets and gizmos he thinks will be the Most Memorable New Product Launches of 2013. Silver is a contributor to GeekDad and Medium.com, brand ambassador for Gunnar Optiks and writer of a delusional travel blog, Heathens of the Plains. He can be found at pixelhub.me/cebsilver. 1. Xbox One In an effort to revolutionize the gaming experience, Microsoft is banking on their next generation gaming system to bleed together all aspects of gaming, television, music and movies for one massive entertainment machine. Learn more: http://www.xbox.com/en-US/xbox-one/meet-xbox-one 2. PlayStation 4 Like Microsoft, Sony is hoping their...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/11/curtis-silver-picks-his-top-7-tech-products-of-the-year.htmlMMNPL: Domenick Celentano Picks his Top 7 Food Products of the Yeartag:typepad.com,2003:post-6a00d834522d6069e2019b006f4ec5970c2013-11-01T10:00:00-04:002013-11-01T10:00:00-04:00No one knows more about new food and beverage products than our expert Domenick Celentano. Celantano has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well-known Italian frozen foods brand in the North East. Domenick is the Food & Beverage guide at About.com and writes articles and blogs on topics focused on food entrepreneurs starting or running a specialty food business, such as trends and new product launch. The FoodPreneur provides consulting and educational seminars to help food entrepreneurs create successful new product launches. As always, Celantano told us...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/11/mmnpl-domenick-celentano-picks-his-top-7-food-products-of-the-year.htmlMMNPL: Dan Nessel Picks His Top 10 Toy Products of the Yeartag:typepad.com,2003:post-6a00d834522d6069e2019b006f3658970b2013-10-29T15:36:29-04:002013-10-29T15:36:29-04:00Over the course of his toy-loving career, Dan Nessel created DadDoes.com and has written over 350 toy reviews. His YouTube Channel, which offers hands-on, real world product reviews, has received over 8.5 million views alone. Nessel has also shared his views and opinions on numerous radio shows, writes the ‘Toys N Tech’ column for Grand Magazine, and – most importantly – knows how to say, “Where are the toys?” in 5 different languages. Now, he lets us in on which toys he thinks are the Most Memorable Product Launches of 2013. 1. Disney Infinity Disney Infinity is an interactive video...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/10/mmnpl-dan-nessel-picks-his-top-10-toy-products-of-the-year.htmlProduct Launch Marketing: One is greater than 360tag:typepad.com,2003:post-6a00d834522d6069e2019b003890c0970d2013-10-24T10:04:29-04:002013-10-24T10:04:04-04:00Eight years after the release of the Xbox 360, Microsoft launched its plans to release the brand new Xbox One this November.LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/10/product-launch-marketing-one-is-greater-than-360.htmlProduct Launch Marketing: Leap Motion Controller Helps Consumers Get Handsytag:typepad.com,2003:post-6a00d834522d6069e2019b001e617c970c2013-10-18T12:23:17-04:002013-10-18T12:23:17-04:00The Leap Motion Controller makes it easy to ditch that old mouse and keyboard in exchange for hands-free control of your favorite apps and games, all without ever touching a screen.LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/10/product-launch-marketing-leap-motion-controller-helps-consumers-get-handsy.htmlPop-Tarts Gone Nutty! leaves fans just thattag:typepad.com,2003:post-6a00d834522d6069e20192abd4c266970d2013-07-02T12:52:24-04:002013-07-02T12:52:24-04:00Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two new yummy flavors: peanut butter and frosted chocolate peanut butter. “Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak,...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/07/pop-tarts-gone-nutty-leaves-fans-just-that.html6 Key Learnings from the 2012 Most Memorable New Product Launch Surveytag:typepad.com,2003:post-6a00d834522d6069e2017d4194958b970c2013-03-07T15:23:56-05:002013-03-07T15:24:30-05:00Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout: 1. Avoid launching a new product...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/03/6-key-learnings-from-the-2012-most-memorable-new-product-launch-survey.htmlJoin us tomorrow for the 2012 Most Memorable New Product Launch Webinar!tag:typepad.com,2003:post-6a00d834522d6069e2017c375414f6970b2013-03-05T13:06:05-05:002013-03-05T13:06:47-05:00Register FREE ($60 value) with shareable code: 2012TopTen It's never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who will share how they leveraged earned, owned and paid media spend to create a launch that captivated consumers and led to incredible sales. Launch Expert and Author, Julie Hall, Behavioral Research Expert Aaron Reid, and moderator the Founder of The CMO Club...LaunchPRhttp://launchpr.typepad.com/schneiderassociates/2013/03/join-us-tomorrow-for-the-2012-most-memorable-new-product-launch-webinar.html