Virtual Reality, via Oculus Rift, Samsung Gear VR, Google Cardboard, and other similar technologies, is fast coming into the mainstream space. So much so, that this week’s major tech and mental health concerns were the psychological effects of Virtual Reality.

An end-user could hope that the companies who plan to jump in on the emerging technologies of virtual reality would be ethical enough to ensure that their marketing strategies would have certain boundaries, and respect the effects of virtual reality on an end user’s psyche.