“It was as if the whole history of the 20th-century avant-garde had revolved around a single hard-cover notebook held together by an elastic band.” Sebregondi’s boss at the small Milanese publishing company Modo & Modo trademarked the name Moleskine in 1997. The firm found a manufacturer in China, which began producing the notebooks to Sebregondi’s specifications, and the first Moleskines went on sale a year later, wearing their inflated historical claims about Chatwin et al on a sleeve.

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Ernst-Jan Pfauth

Hi, I'm Ernst-Jan Pfauth (1986), co-founder and publisher of De Correspondent and former editor in chief of The Next Web. I live in Amsterdam, The Netherlands.
I'm blogging about how publishing and journalism are evolving and will share my experiences and lessons learned.
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