Visual identity for Valeur Absolue brand

1. The Nutshell: In plain language, tell us what your project is, what it does, and what it’s comprised of.

The objective was to create a visual identity for the Swiss Fine Fragrances and Cosmetics company Valeur Absolue, that would invigorate the Fine Fragrances market.

2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?

The challenge was to develop a brand that would enhance and maximise the company’s proposal of making the best of their clients Fine Fragrance brands and re-boosting their values.

3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?

We had the idea of creating something that would portray the co-existence of old and new, revealing outstanding beauty. We utilised images related to the cosmetic sector, such as flowers and leaves; and by placing them out of their natural environment into a more unrealistic setting, we were able to accentuate their graphic characteristics.

In order to develop Valeur Absolue’s visual identity, we took into consideration their target clients — Fine Fragrance brands — that wanted to renew or redefine their product portfolios.

5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)

We developed a graphic design that reinforces Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity that stands out in the marketplace.