Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs? If you don't live up to your own hype, you might end up permanently scarring your business. Take it from Color's Bill Nguyen and Blockbuster's Jim Keyes.

The promise of a world in which we collect massive amounts of data is that it will change our behavior for the better. But in a sea of data, how can we make sure that we're not just reacting to the information in front of our face, but rather analyzing every possible input?

Imagine it’s 1997 and you’re sitting in a small room in Los Gatos, California. You’ve decided that you are going to get into the movie rental business. That’s right, you want to dethrone a huge entrenched competitor that has been dominating the industry for years, Blockbuster. How would you design the next big idea to disrupt the industry?

On Friday, Dish Network and Blockbuster held an event called "A Stream Come True," where many assumed the two companies would finally reveal what they've been working on since the acquisition five months ago. How would Dish revive Blockbuster, a badly bruised brand, to compete in such a crowded and competitive space?