If you’re not sure people will buy your cellphone, car, or piece of fruit, why not convince them that they’re bad if they don’t? Make them feel embarrassed or stupid. It just works. Shame sells.

That’s what Sodastream, the makers of a sparkling water machine, is doing, and they’re using your favorite show, Game of Thrones, to shame you.

Recreating Cersei Lannister’s walk of shame through King’s Landing, Sodastream enlists the help of Game of Thrones’ Thor Bjornsson (the Mountain) and Hannah Waddingham, who steps back into the role of Septa Unella, bell and all and shames a consumer for buying bottled seltzer at the store, like a real jerk.

Here’s a rundown of this perfectly normal, not crazy at all advertisement:

Like in Game of Thrones, Septa parades a person through the streets shouting “Shame” and ringing her bell. Only instead of shaming this consumer for political espionage and crimes against god, he’s shamed for buying bottled seltzer and crimes against “Mother Earth.” Septa chases the consumer back to the GoT set, where he meets the Mountain, who Mountain-splains the effects of plastic bottles on and the bounties of the environment, like peanuts! Then, back in his trailer, the Mountain sees the actress Hannah Waddingham taking off her Septa costume and is taken by her beauty. All in all, great commercial for a seltzermaker thingy.

National Health Services (NHS) worker Kara Florish took to Twitter to document receiving a body-image shaming business card on London's Underground.
The card, which states to be from a group called "Overweight Haters Ltd", reads "fat" in large letters on one side. The other side contains a paragraph with a description of the "organization".
Writer Sean Thomas Knox witnessed a similar, separate body-shaming card incident, and tweeted about it's authenticity.

British Transport Police on Twitter are asking anyone with any information to get in touch with them.

Here's where it gets good. Roosh decided to go out to a bar after his event, and that's when he had a beer pitched in his face. Then another and then yet another. The wonderful people at the bar then chased him out, yelling at him to "get the f*ck out of Montreal" but that's not where things ended. The patrons followed Roosh all the way back to where he was staying just to make sure he knew he wasn't wanted here.

After that, he had little hope of peace as Mtblog states that one of the girls who threw a drink on him posted this (although the website doesn't say where it was posted):