April 2016

28 April 2016

Whether you love to grocery shop or not, there are times when having your purchases brought to your home sure would be convenient… unless you have to schedule your life around the delivery. A new grocery service in Sweden is testing out not only delivering food but packing everything away in the owner’s refrigerator.

How long does it take to change someone's mind about your brand in a video ad? Should you rush to tell your story to avoid getting tuned out, or should you embrace a longer format to build a more captivating story? Google partnered with Mondelez International to find out.

The burgeoning virtual reality industry is all about creating simulated realities, but for VR startups focused on the HTC Vive, things just got a lot more real. HTC has announced the launch of Vive X, a $100 million fund designed to foster the growth of VR startups around the world.

22 April 2016

Burberry has found a unique way to promote its first-ever Snapchat Discover channel.

The high-end British fashion brand is putting Snapchat QR codes on the tags of selected items in its retail stores. When scanned, the codes allow customers to access its content on the visual media app.

Broadcast advertisers will now find familiar terminology when making video ad buys on Facebook.

That's because Facebook wants to make ad buying on its platform more TV-like for broadcast advertisers. The company said Wednesday that target rating point video buys on Facebook or Instagram can now leverage day-parting and Nielsen DMA targeting, two features that were previously unavailable. DMA targeting allows marketers to home in on a specific local television market area while day-parting delivers advertisements during specific parts of the day.

15 April 2016

GoPro on Thursday very quietly took the wraps off its new developer program, by which it hopes to get its action cameras hooked into as many third-party devices, vehicles and services as possible. The program was announced at a private event in San Francisco, where it showed off the fruits of various partnerships.

Jeep – which recently implemented the ‘PageSkin Edge’ ad format, designed for overcoming ad blockers on smartphones – says ad blocking is a “positive development” that is forcing it to “improve the creative advertising experience on mobile”.

07 April 2016

If music be the soda of friendship, Coke is on the right lines with the new stage of its 'Share a Coke...' campaign, which sees the personal names featured on cans and bottles make way for song lyrics.

From today (6 April), brands will be able to pay to increase the reach of their pins or target a specific audience. Known as ‘promoted pins’, the ad units look like standard pins and this is the key to their success, says Pinterest’s UK country manager Adele Cooper.

“I think it’s good news,” Nissan-Renault chief Carlos Ghosn said yesterday at Nissan’s factory in Iwaki, Japan, when Automotive News reporter Hans Greimel asked him to comment on the amazing number of pre-orders Tesla received for its upcoming lower-cost electric car, the Model 3. “The fact that so many people are willing to make a down payment to get this car, which I understand will be available by the end of 2017, is a very good sign,” Ghosn continued with a straight face.

01 April 2016

Not all TV audiences are created equal: we’ve long believed that viewers respond differently to commercials depending on how they feel about what they’re watching. And when it comes to getting a pulse on people’s emotional reactions during live TV, now we know that Twitter can drive even stronger results for brands.

GLOBAL: China is set to take the lion's share of global new advertising dollars for the first time, despite its economic slowdown, while mobile will continue to drive growth around the world, according to a new forecast.

Zenith Optimedia's latest quarterly Advertising Expenditure Forecasts pointed to several milestones which will soon be passed. It indicated that there would be some US$75bn of new ad expenditure between 2015 and 2018 and that China would take the greatest share of this spending, at 25%.

That puts it ahead of the US, which is slated to take 24% of new spending, for the first time.