How to plan a Point-of-Sale Advertisement?

A key element of merchandising, Point-of-Sale (POS) marketing is precisely intended to be different from an online shopping experience. If well organized, its results are well worth the effort in an era when the digital is king. Designing a POSadvertisement requires an expertise in project management. Each parameter of the POSdisplay is thought of, debated, decided and put in place for the sole purpose of encouraging purchase. How to best plan a point-of-sale advertisement? How to optimize the project management to achieve sales growth?

Setting up a POS advertisement | A well thought-out process

In most cases, the different types of POSadvertisements are displayed for a limited time. Their installations often require a significant budget, hence the importance of meticulously organizing these communications. Start by defining the objective of your POS display:

Attracting client interest to your product;

Promoting purchase by dissipating the consumer’s last doubts;

Orienting the client in his purchasing journey.

Once this objective is clearly set, the deadlines and availabilities of the contributors to the project must be evaluated. Depending on the complexity of the POSdisplay, it is prudent tostart planning several months in advance. The stakes are high. The person in charge of the POS advertisement would do well to use the appropriate tools. As such, he orchestrates each element by associating a person in charge and an implementation deadline:

Each department manager will easily be able to access the collaborative table and edit it in real time. The progress of the project will be visible at a glance for each contributor.

The successful launch of a POS advertisement | Tips

D day has arrived… finally! After long weeks of designing and coordinating, it is time to launch the POS display. The first few days are critical, it is therefore it is essential to plan each day, hour by hour. Upstream, the centralization of this detailed planning in a shared table will facilitate each contributor’s understanding of the precise tasks he is responsible for:

Installation of the fixed equipment;

Modification of the location of the marketing supports throughout the day;

Attendance of the commercial animation sessions: interactions to be favored during peak hours;

Presence of the POS manager to collect impressions on the ground, etc.

As such, POSadvertising is akin to an interactive communication campaign during which company contributors come in direct contact with their customers. The quality of the realization of the POS advertisement undeniably impacts the company’s credibility.

Marketing your products in a physical store is a major asset for any company willing to invest in a well-designed Point-of-Sale Advertisement. Don’t wait any longer and use the collaborative tables offered by RowShare.