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Google Touts Digital Mapping in Helping Businesses, Economies

Google commissioned two studies on the economic, business and cultural benefits of the digital mapping industry, which is core to Google's mission.

Google officials want the world to know how much of an impact the digital mapping industry is making on helping businesses become more efficient and how the technology is assisting global economies to grow.

To do that, Google commissioned research studies from the Boston Consulting Group (BCG) and Oxera to put those contributions into perspective.

"Twenty years ago, we used paper maps and printed guides to help us navigate the world," Brian McClendon, vice president of Google Geo, wrote in a Jan. 30 post on the Google Maps Blog. "Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible."

Mapping technology is undergoing a "sea change" that improves lives and makes businesses more efficient, according to McClendon.

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"The transformation of the maps we use every day is driven by a growing industry that creates jobs and economic growth globally," he wrote.

The studies from BCG and Oxera show that the global geo services industry is valued at up to $270 billion per year and pays out $90 billion in wages, according to McClendon's post. "In the U.S., it employs more than 500,000 people and is worth $73 billion."

The impacts are seen in myriad places, from improving agriculture irrigation systems to helping emergency response teams save lives by getting to destinations more quickly, he wrote. Digital mapping has also helped package delivery companies to save fuel and miles by optimizing delivery routes, which saved 5.3 million miles and more than 650,000 gallons of fuel in 2011 for UPS, McClendon added.

"And every 8 seconds, a user hails a taxi with Hailo, which used maps and GPS to deliver more than 1 million journeys in London alone last year," McClendon wrote. Maps enables Zipcar to connect more than 760,000 customers to its growing fleet of cars around the world, he noted.

These kinds of efficiencies are what make the digital mapping so useful today, McClendon wrote. "Because maps are such an integral part of how we live and do business, the list of examples goes on and on," he said.

Investing in the geo services industry is important so it continues to grow and drive the global economy, according to McClendon.

"Investments can come from the public and private sectors in many forms—product innovation, support of open data policies, more geography education programs in schools and more," he said.

Google has been very active in the mapping marketplace with its Google Maps and Google Earth services, as well as through its Google Maps APIs, which allow creative developers around the world to find and build new uses for maps and mapping.

Often, Google Maps is at the leading edge of the digital mapping industry. On Jan. 29 Google Maps announced that it was adding new detailed maps of North Korea through the assistance of a team of "citizen cartographers" who are detailing areas where maps have traditionally included little data and features. North Korea has long been one of the largest places that featured little available map data.

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