Brooks Brothers | Supima® Cotton

Style Notes

To say something is one-of-a-kind is to suggest it has no equals. In the case of Supima®, this is especially true. Rare in every sense – less than one percent of the cotton annually produced in the world qualifies as Supima – this unique cotton has a luxurious look and feel that sets it apart.

La Roca Village

It’s grown in a small microclimate of the southwestern United States, and California’s San Joaquin Valley in particular, making it highly prized around the world. Such is our love for Supima that we’ve used it to craft many of our most enduring favourites—icons of fashion such as our Original Polo® Button-Down Oxford, our essential Performance Polo, incomparable non-iron shirts and women’s twinsets.

It’s softer, since the extra-long fibre lengths make Supima incredibly soft. Fewer fibre ends are exposed, which eliminates the abrasive feeling of traditional cotton. It has the lustre of silk and the feel of cashmere—it’s love at first touch.

It’s brighter. The long, dense fibres of Supima absorb and retain dye better than most other cotton, ensuring vibrant, long-lasting colour that endures throughout the lifetime of the garment. It’s stronger, 45% stronger than traditional cotton. You can look forward to having it for life.