Rules

Entries may be submitted by anyone but all entries must have been printed and converted by an ECMA or Pro Carton member

All entries must be produced predominantly from cartonboard or cartonboard laminated to microflute (with a depth of 1mm or less)

All entries must have been produced and sold in 2011, 2012 or 2013

Promotional cartons either for cartonmakers or cartonboard manufacturers cannot be entered

If entries need to be returned, this will be at the cost of the entrant

All entries must be accompanied by a completed entry form signed by a company representative and with a written approval from the brand owner

All entries should wherever possible contain the product for judging purposes. This is not essential for perishable goods

Each entry will be judged on the merits of the carton only

For the volume market category, carton entries must have been sold in quantities exceeding 1 million units. “Families” of cartons which exceed this quantity may be entered

Entrants may submit unlimited entries

The carton manufacturer’s name should not appear on the carton if possible. If it does, it will be hidden from the judges

Three examples of each entry should be submitted

All entries should be submitted under one of the categories. Entries may be reclassified at the judges’ discretion

The results will be announced at the ECMA Congress: 19th September in Dubrovnik

Pro Carton and ECMA reserve the right to use all entries for publicity purposes

The decision of the judges will be final

Judging criteriaAll entries will be judged against the following criteria

Structural design

Graphic design

Marketing concept

Innovation

Carton manufacturing sophistication

Packaging performance

Machineability, processing and handling

The judges will select from all entries the Carton of the Year, the Most Innovative Design and the Sustainability Award. The Sustainability award will be judged as the entry that best demonstrates the sustainability of cartons and cartonboard

Entrants are asked to highlight specific “sustainability attributes” with their entry

Procedure for entry

Entry forms must be signed by a representative of the company making the entry

A letter of approval, signed by the brand owner, must accompany each entry

A minimum of three samples, preferably with contents, should be submitted for judging

If the content is not available please replace with a dummy or a photo to give an impression of the packaging/product concept

Entry forms should be completed as fully as possible in English, French, German, Spanish or Italian.

Entry fee/s: € 100.- per entry;further entries per entrant/production unit: -25%;early bird entries by 2nd May: -10%should be paid as indicated on the entry form.No entry will be accepted unless the full fee has been paid

Entry- and brand owner approval forms in English, French, German, Italian and Spanish are available at www.procartonecmaaward.com

Closing date 6th June 2013

Pro Carton

Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.

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Every month Pro Carton E-News is sent to over 12,000 decision makers in marketing, design and packaging. Gain an overview in seconds – a simple mouse click then takes you to case studies, interviews with experts, congress reports, market studies, competition analyses and much more. Register NOW and receive two to three absolutely up-to-date news from marketing, design and packaging every month free of charge.