Hennessy's first Oscars commercial is directed by Ridley Scott

The work pays homage to the awards show

Hennessy has tapped Sir Ridley Scott, fresh off a Super Bowl spot, for its first Oscars ad.

The liquor brand is promoting its Hennessy X.O cognac in "7 Worlds," a mix of epic drama and sci-fi odyssey. The video highlights the seven notes of X.O and pays homage to the Oscars with a scene that includes colossal golden figures similar to the Oscars award statue.

Scott, who directed films including "Alien," "Blade Runner" and "Gladiator," created a four-minute film for the brand that will air on Hennessey's site during the Oscars on Feb. 24. A 60-second version airs during the show on ABC.

This is the latest commercial work for Scott, who most recently directed a short film for Turkish Airlines, a piece of which aired during Super Bowl LIII. It was his first commercial work in nearly 20 years.

Most Popular

In this article:

Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.