Friday, September 21, 2012

We understand that your business must keep pace with the speed of thought and we believe that your ideas and enterprises deserve substantial reinvention. We address these changing needs of your business with solutions that are not only cost - effective but also fast to deploy, highly scalable and reliable. We are experienced in Software Development, Website Designing, Online Advertising, Brand Management,Content Writing,Website SEO, Social Media Marketing, Blogging, Market Research & Analysis and helping companies which are on the Threshold of Growth.

OUR MISSION

Sales and Marketing :

o Developing strategies for market penetration for new products as well as increasing the share of the existing products.

We are one of the premier leading software development, web design, graphic design and web development firms in India, made up of a team of expert, talented professionals in designing, developing and managing web projects. We pride ourselves on our ability to deliver websites with your visual needs and engineered to deliver your results. Our business idea is to make Internet easy and profitable.

Software Development :

Focused on delivering most cost-effective solutions to our clients in areas such as e-finance, e-business, healthcare, media, entertainment and real estate.

Custom Software :

We Offer Customized solutions to Schools, Colleges, Manufacturing units, Distilleries, Cement, Pharma etc. We have the capabilities to offer various types of customized software solutions as per client’s needs & requirements.

Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics. Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

Social Networking :

Communities creation to get more traffic is must for any social media activity. Create communities for your online presence and strive to exist in web world. And most important having online presence is not the ultimate target. What is important is having huge traffic and great page rank. There are lots of communities which drive traffic to your website. Finally traffic will produce business for you. Social Media marketing also engage the customers in generating traffic.

Search Engine Optimization :

Search engine optimization (SEO) is an online marketing strategy used to increase a Web site's visibility to the millions of people who find information and services on the Internet. Search engine optimization can help position your firm among the top search results for a given query, which can dramatically increase traffic to your Web site and establish a Web presence for your practice.

- Our help and services in any of these areas as and when required on assignment basis.

We Do not claim to be

Management gurus or financial wizards with a magic wand which can turn all metals into glittering gold with a mere touch. We sit with the clients help them frame precise questions, pool our experience, search for precedents, talk to experts on our panels and attempt answers / solutions to the specific issues.

Before we move on to strategies let us understand why brands are created. The American Management Association defines Brand as a “Name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of sellers”.

Branding makes a product stand out from competitors to be the chosen one.

Brand increases customer awareness of the business and its products and services, by engaging with customers and creating a connection.

Branded products sell at a premium compared to equally good or better products because of their image.

Brands enable companies to move into new market sectors effortlessly.

Having established the intrinsic value of a branded product and the enhancement in its market value it is necessary to sustain this competitive advantage.

This is where brand management comes into play.Brand Management is the application of marketing techniques to a specific product or product line to increase its perceived value to the customer and thereby increase brand franchise and brand equity. Brand is seen as an implied promise that the quality level will be maintained and handed down through future purchase of the product. To this endbrand management devisesstrategies to achieve desired mileage for the product and sustain its growth through distinct advantage over competitors.

Brand Management Strategies that may be adopted to be one-up on competitors are listed below-

Establish and Maintain the Brand through enhanced product characteristics, advertising, sales promotion, packaging and other marketing techniques. The brand may traverse other product lines or geographical regions. Focus should also be to identify prospective products and services to which the brand should be extended.

Select Profitable and Innovative Partners to expand further ventures without having to pump in excessive additional resources on new products and uncovered areas. An innovative packaging company with similar corporate ideology can give wings to the

product and brand together.

Observing Quality Control and Reporting Formats will ensure continuity in Customer Expectation-Realisation Gap and boost confidence and patronage to the Company. An eye for detail as displayed on a product and a feed-back in some form can hold an audience captive and wedded to our brand.

Proactive approach towards products and services offered with a view to keep the features updated and technological changes incorporated is necessary for continued market presence and brand stability.

Brand Management Strategies are required to be continually adopted and updated to safeguard against brand obsolescence. It is common inference that in the absence of periodic insertions in newspapers even popular leaders are classified either sick or pushed out of reckoning by enterprising youngsters.

Today we have a class of people who are paraded as Brand Ambassadors and there is not a celebrity who has not taken note of this image booster. It is also a Win-Win situation for both advertiser and the star who are benefited to rake in millions through a simple coffee-break.

Coming to the ban on advertising of tobacco products there is a famous ad that says-

“Smoking kills cigarette brands.”

Another pointer to what Brands really mean is spelt out by Walter Landor who says-

“Products are made in the factory, but Brands are created in the mind.”

Creating a website is similar to setting up a shop. To run it profitably we need a continuous flow of traffic. We can sit around and do-it-ourselves or employ an SEO company for that. Either way the site is kept live. Unlike in physical settings an unvisited virtual website can get vaulted into back pages to become obsolete in a very short time. Regular meaningful entries that will invite hits can keep us afloat.

Search Engine Optimization (SEO)is the process of improving visibilityof a website or web page in a search engine’s unpaid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears on the search results list, the more visitors it will receive from the search engine’s users.

Search Engine algorithms change regularly. So yesterday’s tactics may not work today. Also SEO isn’t instant gratification. Over time, results will show. However, it is necessary to be aware of an important SEO feature.

Page Rank is a value from 1 to 10. The nearer a site is to the front page, the ranking comes nearer 1 and progressively increases as it gets pushed to later pages. It also affords a distant view of the popularity of the site. We can also Google our site name to get an approximate view of the standing of our website. Because there are various other factors that claim relevance this is merely an easy way to gauge the site indexing.

If humour can be combined into SEO we can consider a practical snippet-

Why are SEOs excited to take the elevator down a building?

Because it improves their ranking (9..8..7..6…..1)

Other Website SEO tips that take credence because of their practical application follow-

Add new content all the while to your website.

Create a catching keyword (kw) for each page

Choose a popular kw phrase

Use kw phrase in title tag

Get a domain with your kw phrase in it

Use kw phrase in your URL

Keyword Density (ratio of kw to rest of the text on page) should be between 3 and 7%

Put your kw in Link text

Get Links from reputable sites like .edu sites that can provide gateway to new sites for free

Get links from similar sites

Try to get Links to .gov sites

Try to pack your site with relevant and good content

Create an XML sitemap or Google sitemap

Put your kw phrase in the first paragraph and repeat it once in the para.

Use Flash for non-critical areas only

And finally- Be a Storm Chaser; Present that rare information.

A great time to hire SEOis when a site redesign is under consideration, or planning to launch a new website. It can be ensured that the site is search engine-friendly. But some unethical SEOs have manipulated search engines in unfair ways for over-aggressive marketing efforts casting a shadow on the search engine’s credentials.

It is worth knowing that less than 10% of sites are optimized for search engines. Now that can be considered an opportunity for free marketing. Only 10% people make serious effort to raise their site-rankings. About 5% do a rigorous on-site and off-site optimization. 1% of sites compete for top spot. So with a little consistent effort our site can be drafted to the top 10%.

SEO Outsource

A good website can be more valuable than prime real estate. Consumers search online before making a purchase decision. A staggering 80% of customers only visit the first 20 websites listed. Reliably outsourced we can work on our organizational tasks rather than try a hand at marketing that could have negative consequences. SEO companies also offer to boost a Websitesearch engine ranking, include link building, meta tagging, social bookmarking, social media marketing, web directory submissions, etc

The unique means by which one can promote the selling of the company products or various other services is through content writing. It demands language, exploring, ability to grasp and interpret information, attention to details, accuracy, logically organized and structured form with efficient style and innovation. Online advertising through advertisements, blogs causes immediate publishing, promotion and response, irrespective of time and space.

Many online content writing companies offer different kinds of website content writing services and the professional writers write blogs, press releases, newsletters, product catalogues, classifieds and corporate profiles to name a few. Technical writing is used in diverse specialized fields such as computer, engineering, robotics, electronics, aerospace, biotechnology and others. This form of communication translates instructions and concepts into a series of simple steps, regardless of the technology.

E-book writing used by writers interested in publishing their work on the internet is much easier option. Brochure designing services, business card, logo designing are done online for brand promotion, products and services marketing by content writers. Press release writing is a written statement to the media. They can announce a range of news items from events to sales accomplishments. Newsletter is a regularly distributed bulletin issued to members of business or organization. Newsletters writing include news and events of an organization. It is a periodical pamphlet circulated to its subscribers.

Online travel writing and medical writing are also gaining success. Travel writing accounts as a guide or journal. It is descriptive and narrative, providing helpful advice to visitors and inspiring readers to travel to the destination. It is mostly used by tourism companies to attract visitors and tourists.Medical writing, including scientific and consumer health writing is all about communicating medical knowledge as per needs of the reader.

SEO writing is an exploding in the field of search engine optimization. SEO writing is different from other forms of content writing as it requires technical research and conducting keyword research. Every website needs this type of content, which is a big reason for growing popularity of this form of freelance writing.Blog writing is also a form of online writing. A blog ranges in topic and style, but is typically written informally to inspire or educate the readers. With a few web writing tips, people will surely read through your web pages. The entire content to proof read of any spelling or grammatical mistakes before being finally published.

Publicity is the most cost effective tool and the most important part of marketing strategy that builds credibility. All in all, the main purpose of website promotion is best achieved through web content writing. It helps to promote the website and get more hits and clicks on your website, so if you are looking for publicizing your website then you ought to go for web content writing. Content writing is a skill that gets better, the more one practices. It has the potential to cater to needs of a varied spectrum of readers in all its forms.

Online advertisementis an act of publicizing any venture by the use of the internet that imparts marketing strategies to draw in the customers. This includes promotional texts on blogs, search engine results, Ad servers and advertising networks including e-mail spam.

The most striking feature of online advertisementis its quick processing. The respective information can be put into promotion as needed devoid of the restrictions of landscapes and time. To add to it, this technique also enhances the producer’s investment. It enables the practice of customization of the content and websites. This in turn allows the ads to be displayed on particular websites or along sides of search results.

The compatibility of the internet use is expanding day by day. This is attracting the willing customers to the advertisements on a larger stature. Online advertisementserves the buyer the ability to check out the product thereby offering them complete control over it. It also provides variety of animations. A recent study shows that US spends almost $34.5 million on internet advertising. Thus this system is on its bacterial spree generating satisfactory revenue.

Online advertisementcan also be formatted to digital promotion. It collaborates with television industry and uses digital means to advertise fresh shows on most visited venues. This resource of off-air publicity of the television world makes digital hub crucial to the web site advertisement. The sci-fi network went in to house a recap episode of a particular show on the online game stations. This helped the users to get familiar with the serial if they were not. The CBS network proposed Bluetooth-activated cell phones to download a short clip of a show without the usage of the internet links. These unconventional ways of viewing ensures a great scope for the beneficiary audiences and enable mingling with the linear viewers.

Common ways to deal in online advertisement are the cost per mile (CPM), cost per click (CPC) and the cost per action (CPA). CPM is when the producers make payment on the account of exposure of a particular message of their product. CPC comes into action when pay is done when the users click on the listing. The payment is done not for the listing but on the number of times the click is made. CPA is based on affiliate marketing strategies. The entire risk of running the advertisement lies in the hands of the publisher. The payment is done when a complete transaction or purchase of the product is ensured.

The harbour of online advertising has huge effect on the firewall of privacy. The banner pictures and the involvement of other groups help to keep track of the browsing sites of the users. There is also a section where this system is judged to be illegal. This is when the external applications modify the format or settings of the home system. These applications are termed as Spyware.

A marketing business is easy to advent but a tough climb to make it bloom. The online advertising serves as one the best means to flourish the sale of a product.

When the Tamil song “ Why this Kolaveri Di” was released it hit the You Tube and became the most popular Indian song.

Anna Hazare’s 10 million votes against Corruption, Swiss Bank Accounts of famous political bigwigs and many other stories blew out of proportions.

They called this new publicity blitz “Viral Marketing”.

Despite early beginnings Websites never enjoyed the clout like the recent non-events striking rich harvests. In terms of the support each one of these events garnered, the writing on the wall says “Websites have come of Age”.

Now everyone is on the bandwagon creating Websites. Having created a website we just cannot sit back and relax. People are not going to flock in and raise us or our business into high skies just because a sweet face is smiling out of a Blog. They need to be promoted and that elevation does not come free of charge. It has a Price Tag. But we are lucky. We have broken ground.

Website Promotion Techniquesare now available to get the most inconsequential event onto the Front Page through backdoor entry. But without money it a great deal of time will be spent for paltry returns. The following methods will help usincrease traffic and lead our website into a growth expressway.

Search Engine Optimization (SEO) is pretty easy to learn and can be readily applied. Search Engines like Google, Yahoo, MSN and a host of others come handy in page ranking and improve traffic. The very object of SEO is to get our site listed on the first critical pages. To this end appropriate keywords chosen from Google AdWords KeyWord Tool will help. To get an idea of the traffic, enter keyword and watch the traffic flow. Keywords have to be used in titles and repeated judiciously in the page. All the same their overuse can lead the passage to scam.

Reciprocal Linkscan be established through webmaster with other websites that matter. Website rankings can be looked up using Page Rank Lookup, Link Popularity Tool or Google Tool Bar. Such links will provide access to hitherto unknown and

potential users.

Free Articlesofferred to websites, blogs and magazines can grant access to a world of potential users or buyers who will look up our website for details and add them to their list thereby boosting exposure.

Social Mediais a potent weapon that can spread the message intended. As a matter of fact a Nielsen study found 21% US citizens use Internet spending as much as 33 hours a month on it and 8 hours of these are spent on Social Media. A strong presence can easily be established through an entry into this media.

Beyond all this it is necessary to blog regularly in sites that have close affiliations to our line of thoughts so that a ready market can be established through such a link. But here it is Quality of our Blog that matters.

Website Promotion Techniquesjudiciously chosen and used can set us rolling in a manner all those viral marketers have succeeded in creating a niche for themselves in an otherwise insignificant world.

Blog Management helps you enjoy the experience of
Professional Blogs and activity in your website without you wasting your time
and efforts deciphering the process of blogging. If you are the person who
wants to hand over all responsibility of running your website or blog, this
article is for you.

Blog Management Services provides
you with a host of services such as managing domain names, site setup, platform
configuration, content, ongoing management, social interaction, SEO and social
linking. These services have in-house experts, who can build the entire site
for you, maintain it and prepare it for maximum impact.

Users having a blog but have no
idea on how to proceed or don’t have time to update it all the time or have no
clue on how to start a blog avail of these services to popularize themselves or
their products. These professionals provide the content and perform ongoing SEO
to improve brand awareness, increase client engagement and search engine
placement. Each service is tailor made to individuals seeking advice or help.

Why Blog?

Blogs are the single most
effective SEO tool. Blogging can help you:

·In Gaining more traffic
from Google by increasing the amount of topics you have discussed.

·Cultivate a loyal
audience by holding discussions in the comments of your posts

·Establish yourself as
an authority within your industry

However, many businesses don’t
realize that in order to reap all of these benefits, they need to have an
active blog. Simply throwing up a few posts and then forgetting about the blog
isn’t going to benefit their business.

The professional services such as
Complete Site Launch are aimed at organisations and individuals who want a blog
but don’t have one right now. It includes securing a domain name, hosting, site
software, a template, and everything needed to launch a site onto the internet.
It’s a comprehensive service designed to cater to individual needs of clients.
Blog design and setup will take care of technical details like customizing your
RSS feed. Audience Development Strategies teach clients on how to maximize
their audience engagement by responding to comments using Akismet.

The Re-launch Service is designed
for websites that need a new lease of life. It’s for clients who have blogs or
websites that have fallen into repair, neglect or just tired out. The
professionals will come in and spring clean, upgrade, tidy up, revamp, whatever
needs to be done to get the site looking good again.

The Content Service is our most
popular service. This is for all those clients who have a site but don’t have
the time or resources to do what comes next. Keeping the site populated with
compelling, interesting and original content is the key to Blog Management.
Professionals can either send the content via email, or post it directly onto
the site for clients.

The Maintenance Service are
provided for site owners who want to give their website a faster performance
and improve the security of the site, update to the latest version of
WordPress, Joomla or Drupal, or perform backups and other maintenance works
form part of the special services.

Maintaining a blog is not about
presenting the latest news but conveying the writer’s personality and interests
to his audience in an interesting manner. One of the most interesting things
about the web is the ease with which people can organize events. Flash mobs are
a great example of this: A quick handful of tweets or SMS messages and kids
show up at a public school for an awareness campaign or dance party.

Blogging can take advantage of
this same phenomenon, using the web to advocate causes or interests that appeal
to their readers, increasing readership by making waves in the online pool. The
guest blogging experience helps clients to regularly expose their blog to an
even wider audience. Real-Time Monitoring by staying on top of the blog’s
statistics will facilitate strategic decision making that will maximize the
results in the business of an organization.

A lot of businesses realize that
they don’t have time to maintain an active blog. Fortunately, these Blog
Management Professional Services can help establish the type of active blog
that would deliver desired results for their business.

Digital Marketing has taken a progressive
stand than what it had been five years back. Nowadays companies are striving to
create an image or a brand in the digital media such as websites, social media,
banners and so on, to "Push" information into their targeted
audience. As the push strategy is still prevalent, when in real life situations
pull strategies are more effective and measurable.

The Planned Approaches to Digital
Marketing aiming at a Targeted audience have lead to the strong growth of
certain brands and personalities. For example Face book and Dale Carnegie are a
few notable ones.

However there is a deeper concern as the
number of companies focussed on finding new ways to promote their business,
products, key messages and services to their target customer audience in the
digital media are ever growing. The following issues when addressed leads to
successful online presence over the Digital Media.

1. Creating a Product Image in Style

Once the decision is taken to strengthen
the presence in the digital media, the first step is generally to conduct an
online marketing research and competitor's research to know about the product
and their competitive markets. Following this process would be creating a
Brand/Product Image that would represent the key message of the company, where
it adopts a certain style of creating convincing messages to attract their
target audience through key words, placing on relevant sites and web
properties. In short-"Develop Great Content and Work with it smartly"

2. Web Traffic and Growth of Audience

Creating a demand for the content that
needs to be published is an Art. There are several e-Commerce web design tools
to enhance the potential Web Traffic for a particular brand. Keyword research
plays a vital role in increasing the Web traffic to a particular site. Striving
to deliver quality content to the audience would enhance the mind share of the
site and enhance growth of the Audience with company’s new ideas.

3. Core content

Relevant images and unique content in a
consistent fashion enhances the growth of the audience. Professional Content
writers and Digital Marketing Agencies have a crucial role in moulding the
image of the Product. The content displayed should advocate your audience to
share and propagate your message to the broader society.

4. Brainstorming and New ideas

Whether In-house or Outsourced teams do
your Digital Marketing, the focus must always be to bring forth New Ideas and
Fresh Thinking into your advertising media. Motivated teams work hard on
Brainstorming their team members for bringing about new ideas to promote their
product. The main concern here would be in keeping the targeted audience in
mind, while working on such content that drives the emotional or essential
needs of the audience to fulfill their desires/demands.

5. Ongoing Reach of Targeted audience

In order to create and retain new and
existing audience it is essential there is concerted effort in developing new
content on regular basis in terms of blogs, newsletters, video, articles, press
releases and so on, to keep the audience well informed of the latest
developments related to the Product.

6. Accentuate your Uniqueness

Building a brand image for the Product
takes a lot of careful planning, therefore the prior concern on Accentuating
the Uniqueness of the Business, Product and Key messages could pull in the
target audience you have been working for. Discovering a unique idea and
standing for the cause without fear while driving the point consistently would
make your company popular among the populus (Eco-friendly concept).Highlighting
the unique selling points on your websites, social media and banners could
bring in the desired target audience.

7. Influencer- essential in growing
digital media

Bringing about alliances with Companies
and other Influencers contribute to the growth of your presence in the digital
media. Brand Ambassadors and Social Media Networks work efficiently at this
effort in pulling the best alliances to advertise your product.

Though the above ideas
are a gist of the various strategies in Digital Marketing, it is still growing
and each day may present a new challenge in discovering and unravelling the
potentials of this Media.

Social Media Marketing is fast
growing with its exponential global users, small business can now leverage this
form of marketing to get their products noticed in the international arena.

To achieve Success in today’s
business, we need to focus on the three basic components namely, Growth,
Profits and Implementation. These components define the prosperity of any
organization. Here are a few ideas on how Social Media Marketing could be a
lucrative option in Popularizing the organizations’ products and services.

Relationship Marketing in today’s business

In today’s
competitive business-Relationship Management is the key component. It is here
that social media marketing and online marketing as a whole come in place. It
shifts your mindset from using online marketing just to generate leads to
creating deeper relationships with customers and prospects and improve your
"findability".

A PAT Model
best describes the strategies employed in Social Media Marketing through Strong
Positioning, Attracting Attention from right market and Getting Traction with
your users selling more number of times sets a vital record. We need to create
business choreography to keep and attract clients. Small business marketing
efforts will work only if these things are in place.

1. Funneling Down On Target:

In small
business, its important to connect with people in the same geographic area,
especially if you are dealing with products of inelastic demand (essential
products).Targeting your social media with specific area or keywords, ensures
that you are interacting only with viable leads.

There are
hundreds of thousands of status updates getting published every minute, so
cutting through the clutter has to be a top priority. Start small. Starting out
to familiarize yourself with tools like search.twitter.com, and you can
eventually move on to using a more business-specific tool like CoTweet or
Hootsuite.

2. Proactive is the key

Going after the
prospective leads and interacting with them is the key to turn into successful
closure of business deals. Waiting and tweeting in unrelated arena may not give
you the desired results.

You need to
find out people of your interest by Joining Facebook groups, Linked-In groups,
check out PeerIndex.net lists on your genre, and look at a person’s Twitter
Grader score. These are so many tools online to target your exact customer, so
make use of them wisely.

3. Recognition of Bad
Automation

When you’re
having a conversation with potential clients, you need to be real. Spam is sure
to turn people off instantly. Starting a conversation with qualified leads and
growing the conversation organically from 5 to 10 qualified leads adds to the
bottom line

Streamlining
the process online is possible through simple automation process for
example scheduling updates, pulling in from your RSS feed, these are all great
time savers. Ready made templates prove useful in replying to queries when you
see people tweeting or posting on Facebook but never automate replies as the
result could be embarrassing. While a Casual visitor may be replied with a
quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla

As a Small
Business Owner, you need take on several roles. When your of Social media for a
little while, leave your followers with some helpful posts to read, while
you’re busy doing your important work. Social media is a great way to field in
lot of customer queries, requests, support and even research.

Setting up
searches for keywords related to your brand and creating time to handle request
daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your
notice. By promptly answering requests many problems could be solved in its
initial stage.

5. Give others Credit

There are
various opportunities in Social media like Retweeting is a great way to show
your followers you have your finger on the pulse of your industry, but a big
mistake is just posting a load of unattributed feeds as your own. Crediting the
original author shows your credibility. First it shows your users, that you are
monitoring your field and curating some great content for fans and followers.
Secondly it may be a great opportunity to drive home your ideas through
the words of the author. You can start a lot of strategic partnerships with
just simple Retweeting.

Social media
sites are exploding with users. Though the ultimate goal is to maximize the
value of the content, savvy businesses today are focusing and concentrate on
creating interactions that will help turn the social media users into traffic
which converts into business. For a business without a lot of time or a very
large marketing budget, social media is a great place for a targeted
interaction to become a viable lead.