Marketing Yourself

Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping students discover that selling themselves and their ideas is the key to success in business today.
The updated text includes an increased focus on caree...
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Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping students discover that selling themselves and their ideas is the key to success in business today.
The updated text includes an increased focus on careers. MARKETING YOURSELF helps students make real-world connections to begin networking with professionals, as well as helps to match student interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, "Planning a Career In…" sections incorporate Career Clusters and present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths.
MARKETING YOURSELF enhances classroom instruction with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps students develop a self-marketing plan and portfolio based on their marketable skills and abilities, helping them chart a course to a successful future.

Features

MARKETING YOURSELF assists students with filling out college entrance, scholarship, and aids applications, as well as provides guidance in writing college entrance and scholarship essays and helps students prepare for college entrance and scholarship interviews.

MARKETING YOURSELF assists students with filling out college entrance, scholarship, and aids applications, as well as provides guidance in writing college entrance and scholarship essays and helps students prepare for college entrance and scholarship interviews.

The updated MARKETING YOURSELF text is designed to help with goal setting, matching students' interests and aptitudes to appropriate college majors and post-secondary education or training.

MARKETING YOURSELF offers "Net Bookmark" sections that provide students with useful tips about the Internet and job searches, as well as suggests opportunities to research on the web.

The text includes end-of-lesson activities such as "Think Critically" and "Make Academic Connections," providing students with the opportunity to apply concepts and make key connections to academic topics in other disciplines.

MARKETING YOURSELF provides "CheckPoint" sections throughout the lessons, helping to promote class discussion and to assure that students are grasping concepts.

New to this Edition

The second edition of MARKETING YOURSELF includes a "Planning a Career In…" section which now incorporates Career Clusters, presenting the necessary skills, education, work experience, and industry opportunities for a variety of business-related career paths.

The second edition of MARKETING YOURSELF includes a "Planning a Career In…" section which now incorporates Career Clusters, presenting the necessary skills, education, work experience, and industry opportunities for a variety of business-related career paths.

The updated MARKETING YOURSELF text enhances classroom instruction through revised topics like leadership, corporate sustainability, social networking, and online career building and networking.

Each MARKETING YOURSELF chapter includes a related article from Career Builder, offering students career tips and advice on job searching, as well as a "Careers in Marketing" section that highlights up-to-date real-world companies and the careers they offer.

MARKETING YOURSELF includes "Skills for Occupational Success" features, introducing the basic skills needed in everyday business and teaching students how to market themselves.

Dorene Ciletti

Dorene Ciletti received her MBA, focusing on marketing and management, as well as a B.S.B.A. from Duquesne University. She teaches courses such as Introduction to Marketing, Sales Administration, and Sales Management. She coordinates the Duquesne Marketing Association, and serves as Executive Secretary for the Applied Communications Committee in the Department of Communication and Rhetoric at Duquesne.