Kate’s brother strikes a bun note with new novelty cakes

Just as Royal Ascot and the MCC announce they are tightening up their standards for the Queen’s Jubilee Year, the Duchess of Cambridge’s younger brother is doing the opposite.

Unlike his parents, who have never put a foot out of place since their daughter Kate began dating Prince William, James, has launched a new range of novelty cakes with bawdy slogans written on the icing.

Were they served up at Buckingham Palace garden parties, guests might choke on their cucumber sandwiches.

With an inventiveness reminiscent of the time he dressed up in a French maid’s outfit for photos posted on the internet, James, 24, has come up with Carry On-style themes with captions printed on top in edible ink.

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Costing £19.99 each and with suggestive remarks involving parts of the male and female anatomy, James has called his new line Nice Cakes.

One would-be customer who came across the site by a link to his parents’ company Party Pieces tells me: ‘They are in the same vein as saucy seaside postcards but rather puerile.’

James, 24, pictured with his famous sister, has come up with Carry On-style themes with captions printed on top in edible ink

One, entitled Stud Muffin, shows a stickman drawing with a smutty caption, another in a similar vein is called Foxy Lady and a third cake, Scrummylicious, features a woman in a red bikini with a risque comment.

Customers are invited to personalise their purchases by entering their own or their partners’ names and can change the suggested captions if they wish.

James says the cheeky cakes are ‘just a small part of a very wide series of designs’.

He tells me: ‘They are clearly intended to be humorous and are not intended to cause any offence as is quite obvious. The great British public is renowned throughout the world for its sense of humour. We intend to embrace that sense of humour.’

However, this is not the first time James’ cakes have created controversy. Three years ago, he baked 21 cakes for Hello! magazine’s birthday party, putting a picture of the late Princess of Wales on one of them.