The Video Minute Blog

It's all about us. No, really, it's all about our clients, and about marketing videos we think are cool. Please read, watch, and let us know your thoughts. We'll keep you posted, not just about RBM's video endeavors, but about innovations in delivering videos and commercials to savvy audiences, both online and on TV.

Winter Olympics 2014 Sochi Russia. (Only 13 days away) Meryl Davis and Charlie White are at the very top of their sport. Skating together since they were children, the two-time world champions took Silver in Vancouver in 2010 and are poised for more medal greatness as they make their way to Sochi. See this YouTube video […]

Don’t Watch Videos, Listen To Them: The Role of Audio in Videos and Film We’re here at Robin Bond Media working on sound for a corporate event video for a large Colorado-based company, and we’re struck again by just how important sound audio is to film, video and television. Yet often it’s the neglected stepchild […]

Videos capture the miracle of science and inspire a new generation of scientists. A few weeks ago I met a fascinating woman who is a post-graduate student and biology professor. When I told her I work in video, she excitedly asked if I’d seen the videos “Life of A Cell.” No I admitted, but I […]

Note – When we first posted this blog, I promised to share MY own DIY video, which is our first official video blog. Filmed by, directed by, and starring me. Read on, and it will all make sense… Corporate Video Production is rarely a one-person endeavor. It takes a diverse team. If someone in the […]

Corporate Video Hot off Google press: Video is THE WAY to Reach the C-Level “If you’re a B2B marketer and you’re trying to reach the C-suite, video is a great way to go,” said Mike Miller of Google in a recent interview with emarketer.com. Read article here: “Google Points to Major Trends in B2B Space” At […]

Video Campaign by Kmart: Funny and Fresh, or Crass and Cliched? In the wake of corporate apology videos and companies taking themselves way too seriously, it’s nice to see that Kmart is trying a little humor to get audience attention. If you haven’t seen it, here’s Kmart’s new “Big Gas Savings” video, which has received […]

The Anatomy of an “Un” Branding Video: Abercrombie Gets Spanked (Note: Every time we start to post this blog, the Abercrombie saga intensifies. Updates are below.) We know that video is a powerful thing. A good example is any film that Michael Moore has ever created right before a presidential election. Aside from social/political issues, […]

In honor of Memorial Day, the people at Robin Bond Media video production of Colorado salute our fallen soldiers as well as ALL of our soldiers who are still in harm’s way and fighting daily in the name of freedom. Even though this video documentary was originally created for Veteran’s Day, the over-all message still […]

As we head into the Memorial Day weekend; a video of “Gary Sinise & His Lt. Dan Band” performing for our Troops in Kuwait seemed perfectly appropriate. Thank you US Soldiers for your service. We salute you! Enjoy this fun Memorial Day video! See Video: http://lnkd.in/mv4FAD For more info, go to: Gary Sinise Foundation

Business lessons from The Godfather: Now, I can’t tell you why a 40-something mom of Anglo-Scandinavian origins is likely The Biggest Mafia Movie Fan ever, but I can’t get enough of them. Maybe it’s nostalgia for my East Coast upbringing, where my best friends’ last names were Barone, Biagi and Giambalvo. Or maybe I’m still mourning […]

It seems like everyone is trying to raise money for their companies, whether it’s through an IPO, venture capital, or the hot new crowd-funding model that’s awaiting sign-off by the SEC. While the field of companies vying for investor dollars is more crowded than ever, the tools for raising money are better than ever. […]

There is a well-known but oft-forgotten secret about corporate video production. It involves How to Get the Most Bang for Your Buck. “Good, Fast or Cheap: Pick 2” was one of my favorite sayings when I was new to the video production industry. And today, GFC still holds true. Granted, at Robin Bond […]

Recently, retail giant JC Penney got a resounding ”Fail” from lots of people. From customers who hated their new “one low price” policy, to non-customers like me who wondered why their new uber-expensive TV commercials made me want to shop at Target. Enter their new ad campaign, aka their “We sucked for the last 2 […]

Earth Day Video: Earth Day is on it’s way… With the heart breaking news pouring out of Boston and West, Texas, it’s safe to say it’s been a rough week in America. We invite you to take one minute for a video filled with hope and toe-tapping. Earth Day video Brought to you by Robin Bond […]

Video Production Lessons We’ve Learned From Our Smart B2B Clients – Robin Bond Media has been doing this video production thing for a while now. (One of my first video production jobs was working for the video production company that did the SaladShooter commercials, for gosh sakes.) But sometimes our clients help to open our eyes to […]