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Michael Disanto Sr.

Michael was the first tech lead on the Direct TV project for the Roku platform with AT&T. He programms in Async Brightscript, Async C#, and Azure.

He invented Cowhead TV with his brother Joe and he runs custom analytics on ecommerce sites.

But, his experience in TV goes way back to 1978 with christian television in the 80's.

I was seventeen when I built my first television station. Literally, in 1979 my dad was the Art Director at a Christian Television Station called Channel 22 Read More ....

I was a gofer and worked for the electricians at De Andria Electric. Roy and Bob are brothers and De Andrea Electric had the contract to build the studio. It was a job I liked and I learned allot at the same time.

I had just gotten out of high school and volunteering at a church / TV Station was appealing to me because I was young and wanting to change the world for the better.

In 1983, my dad worked as “Papillion” the French Artist for a Children’s Christian TV show called 'Joy Junction' .

Joe and I helped him behind the scenes and he worked 176 episodes between 1986 to 1990.

I finished my AA degree and entered the Computer Software Engineering department at UCF with a focus on video / audio engineering and RS-232 communication.

In the 1990’s I worked several tech programming jobs while focusing on Sike Software Inc. On Sept 11 2000, I closed Series A funding for a MP3 Music Jukebox. I had several patents pending with patent Attorney Brian Steinberger

In the mid 90’s I was developing an API with MP3.com and I was trying to create a legal version of Napster for Christian music fans.

In May 2001, Vivendi Universal bought MP3.com for 372 million. The SDK I had access to with MP3.com for a Christian Music Jukebox called Music from Heaven, was not valid and I declared bankruptcy in 2003.

Tough lessen to learn, the right timing is very important and I missed it.

I moved back to Tampa / St. Pete area after a divorce and started working with my brother Joe Disanto.

Together we worked on the Cowhead Show and started Cowhead TV in 2009 ( now called Bone TV ).

Two Italian brothers working a startup company in the garage. Many times, things got ugly yelling profanity’s like nobody’s business.

But we got stuff done and had a membership site paying the bills. Residual money adds up fast over 3 years of increasing monthly memberships.
We used Akamai and skinned a FLV player to live stream with Adobe Media Encoder.

Joe worked 5 days a week from 3 pm to 7 pm. When the show ended he would write the Table of Contents (TOC) on a 4 hour DVD, slap it into a video player connected to a PC running Adobe Media Encoder and have the replay ready five minutes after the show ended.

In 2013, I changed gears again and got a job in Bradenton FLA for a company called It-Works Global and I worked on migrating the backend payment processing to Microsoft Azure.

I setup and maintained the Authorize.net interface with USAepay API’s and hosted in Microsoft Azure Cloud.

Fast forward to Jan 2016 and I get a Corp to Corp (C2C) contract with AT&T as the lead Roku developer on the Direct TV team for Roku ( I taught AT&T how to publish a Brightscript app ).

Working with Shawn Vines and Robert O`brion at AT&T for Direct TV’s new Roku app we published in 2017.

I worked on technically everything in the app with a team of 10 gifted engineers / programmers.