DENVILLE, NJ -- OCS Access, a provider of e-commerce solutions for the office coffee service industry, has added search-engine marketing to its service gamut.

Search engine optimization and marketing -- SEO/SEM for short -- has become a vital part of any online businesses. While it's been used most often in a retail capacity, OCS Access founder Richard Smith explained, search-engine marketing is beginning to deliver solid returns on investment for business-to-business sites.

For its SEO program, OCS Access will initially focus on organic search results, as opposed to paid campaigns like pay-per-click advertising.

The SEO/SEM development service, Smith said, is a natural addition to his company's suite of Internet products. For the past decade, OCS Access has worked exclusively with OCS businesses, creating websites, e-commerce software and providing support for these products. It uses a design platform that enables operators to integrate a sophisticated online ordering system for their clients with their own management software, which offers flexibility and tighter control without undertaking extensive website development.

"Addressing the search-engine technology needs of the industry is the next logical step," Smith said. "It allows us to offer clients a more complete solution for their online presence and e-commerce. It's a process that takes time, but it's an investment that provides ongoing payback in the long run."