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[NOTE: This blog is focused on the major event on the church calendar – Easter. It’s principles articulated herein are applicable across the spectrum of church events and seasons.]

Here’s a question for you: What is going to make this Easter different from last Easter?

By that I mean … what is going to cause more people to come back to your church the week after Easter this year over last?

The greatest day in the year to talk to pastors is the Monday after Easter. It’s a great day, isn’t it?

The worst day to talk to pastors is the Monday after the Sunday after Easter (i.e. 8 days after Easter).

I remember talking a pastor-friend of mine out of becoming a truck driver on a day like that.

He literally was deciding which company to go with, either Peterbilt or Kenworth. I seriously had to talk him off the ledge!

This is the reality for many pastors. Maybe not to the point where they’ll quit ministry entirely (although for some it is), but it can be very hard to see no tangible change in your ministry following a big event like Easter…