iWatch 1/7

iWatch

At one point last year, Apple had more money to spend than the American government, which is both terrifying and brilliant.

So you would imagine that the engineers at Apple’s R&D labs would have some time to experiment with a few different things. However, the watch you see before you is not from Cupertino. Instead, Italian design team ADR Studios has come up with the iWatch 2 concept all by themselves.

The team had a go at a concept for an Apple-powered watch last year, but this time around, they’ve added some new features, including a front-facing camera, thinner chassis and a more Apple-esqe finish than its predecessor.

Being an Apple product, the watch is operated via a touchscreen. The bulk of the processing power is kept inside the iPhone, which the iWatch connects to via Bluetooth.

The team insist they’re just playing around with the idea, but could this be a potential next step for the company with more money than America?