[ Regulatory & Policy ] [ Transactional ] as a Relevant Course outside SLS for those interested in Product Development : Entertainment IP attorneys, particularly trademark attorneys, benefit from knowing something about marketing communications and product development. Students interested in new products and branding issues should consider taking 1 or more courses on marketing and customer focus. This course considers effective methods for managing new product development, including market assessment, discipline for the creative process and developing products to hit cost targets.

General course
Description:

Techniques of managing or leading the process of new product development that have been found effective. Emphasis is placed on how much control is desirable and how that control can be exercised in a setting where creativity has traditionally played a larger role than discipline. Topics: design for manufacturability, assessing the market, imposing discipline on the new product development process, selecting the appropriate portfolio of new product development projects, disruptive technology, product development at internet speed, uncertainty in product development, role of experimentation in new product development, creating an effective development organization, and developing products to hit cost targets.

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law