What is the vision of Activision Blizzard, Inc.? Activision Blizzard, Inc.’s corporate vision is to be a “worldwide leader in the development, publishing, and distribution of quality interactive entertainment software, online content and services that deliver a highly satisfying entertainment experience (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report).” Horizontal Integration & Synergy; Activision Blizzard, Inc.’s approach to success. Activision Blizzard, Inc. is “a worldwide online, personal computer, console, handheld, and mobile game publisher (Activision Blizzard – 2011 Annual Report).” The company was created via the merger of Activision, Inc., Sego Merger Corporation, Vivendi S.A., VGAC LLC, and Vivendi Games, Inc. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). Utilizing horizontal integration, the merger integrated “ownership of production facilities, distribution channels, exhibition outlets and ultimately allowed the formerly separate companies to profit from the others expertise (Turow 175).” The new company uses three separate operating segments. Activision Publishing, Inc., Blizzard Entertainment, Inc., and Activision Blizzard distribution. Activision Blizzard, Inc. holds “leading market positions across every major category of the rapidly growing interactive entertainment software industry (Activision Blizzard – 2011 Annual Report),” and is a classic example of synergy, “a situation where the final product is more valuable than the sum of it individual parts (Turow 175),” at work. What is the competitive environment for Activision Blizzard, Inc.? “The interactive entertainment industry is intensely competitive with new products and platforms regularly introduced. Competitors vary in size from small companies with limited resources to large corporations who may have greater financial, marketing, and product development resources than Activision Blizzard, Inc. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report).” Whom is Activision competing with in the marketplace? “Activision Blizzard, Inc. competes primarily with other publishers of PC, online and video game console interactive entertainment software. Most similar in operating structure is Electronic Arts, which has the largest portfolio of blockbuster games, including many sports titles, and other game franchises with long histories of success. Sony, Nintendo and Microsoft compete directly with them in the development of software titles for their respective platforms. They also compete for the leisure time and discretionary spending of consumers with other interactive entertainment companies, as well as with providers of different forms of entertainment, such as motion pictures, television, social networking, online casual entertainment and music (Activision Blizzard 2013 SEC Form 10-K/A Amended Annual Report).”

What does Activision see as their primary competition? Activision Blizzard, Inc. believes the primary competitive factors in the interactive entertainment industry include: “product features, game quality, and playability; brand name recognition; compatibility of products with popular platforms; access to distribution channels; online capability and functionality; ease of use; price; marketing support; and quality of customer service. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report).” What strategies and specific activities is Activision considering to compete with others? Expanded product development – Activision Blizzard, Inc. is “creating a publishing arm that will bring third-party mobile games to market. Through the program, it will assist independent game makers with funding, development, distribution and promotion of their titles across both iPhone and iOS. The company is collaborating with Flurry to help with this transition (Duryee, Tricia. "Activision Starting to Take the Plastic Wrap off Its Mobile...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...Company History and Profile
Activision and Blizzard Entertainment have been longstanding brands within the gaming industry for some time. Activision started out in 1979 as the world’s first independent developer and distributor of video games for gaming consoles such as Atari, Nintendo, and Sega, in addition to developing both gaming and business applications for personal computers. One of their earliest major hit games was Pitfall, which...

...2/18/2013
Carlos Agis
I. Company Summary
Overview
Leading market positions across all game categories, ActivisionBlizzard is the second largest entertainment and gaming software business in the world by revenue (Reuters Agency). Activision has published some of the best selling console, handheld, and mobile video games such as Call of Duty (Reuters Agency). The company’s second-half, Blizzard Entertainment, focuses on the...

...ActivisionBlizzard is very profitable due to many reasons. One of those reasons is contributed by the subscription game of World of Warcraft, which has 10.2 million subscribers as of December 2011. It is published by Blizzard; World of Warcraft wasn’t just a groundbreaking game, but also a business accomplishment. Its impact on the business industry is huge. Many other gaming companies have tried to replicate World of Warcraft’s success since the...

...3-8: The ActivisionBlizzard Merger
In December of 2007 the merger of Activision and Blizzard was announced. Blizzard Entertainment, one of four divisions of Vivendi games, was the key ingredient for synergy between the two firms. First, an introduction to the video game software industry is pertinent. This will be followed by some discussion regarding the major trends and major players in the industry. Second, some...

...Non-GAAP—for a full reconciliation see tables at the end of the annual report.
activision blizzar d, inc.
Consistently Providing Innovative Entertainment Experiences
Best selling video game ever in a single Year 2011.
activision PuBlishing’s largest new iP launch ever.
#1 suBscriPtion Based mmorPg as of 12/31/11.
one of the fastest growing Premium online services ever created.
page one
activision blizzar d, inc....

...﻿
UnderstandingStrategy
September 20, 2014
Business Management Capstone Project
Week 1 Analysis
UnderstandingStrategy
There are several different strategies that a company can use to add items such as a warehouse for storing items, hiring employees and Include shipping applications to meet the increased demand and to ship and market the products. The strategies that will be...

...process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources.
A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans
A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship
Key features of SHRP:
-a process
-directed at meeting current and future needs...

...Responsibility
ActivisionBlizzard is an industry leader for producing and designing video games. They have annual revenues of 4 billion, annual income of 2.2 billion and total assets of 5.5 billion. Activision, as they are commonly known, have great customer support and even better technical support, despite having to deal with one of the most impatient and finicky customer bases, the gamer.
So how do they stack up in social responsibility?
As a...