Ad Targeting

What ads users from different locations see

The AdSense programme uses geo-targeting to serve Google ads to your pages - ads are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different from those that appear for a user from Canada. Geo-targeting makes the ads even more relevant for visitors to your site and also means that you may not see all the ads that can be served to your pages.