Business Development

Most people eagerly anticipate March's arrival. The days get warmer, cherry trees bloom, the sun still shines in the later in the afternoon and you can hear birds chirping for the first time in months.

Business Development

When I work with firms, which profess to have strategic plans, I find it bewildering that they often are stored in the management teams’ drawers and rarely are implemented. I scratch my head and ask why bother expending the energy and time if there is no system created to implement the plan.

Branding

If you ever built a house, you understand the importance of designing the structure or floor plan with an architect before laying the foundation. If you are an attorney, you understand the importance of doing some discovery about your client and case before presenting to a judge.

Business Development

Can we learn anything about account management from AMC’s Mad Men? The focus of business in Mad Men is profit-driven and centers on the ‘what, when, where and why,’ with regards to client needs - not the ‘who.’

Business Development

How many times have professional services marketers heard the following? That’s a great idea, but how can we get buy-in? Personally, I think it’s the thing to do, but partners won’t want to pay for it…

Branding

What is reputation management or what we at Moiré like to refer to as a "brand ambassador?” There are a number of keys to developing strong client relationships, but one of the most important is becoming a “trusted advisor.”

Client Service

Apple’s new iPhone 4S’s Virtual Assistant, Siri, can tell me how to find the nearest Indian restaurant, remind me that it’s my brother’s birthday and even manage expense reports. It apparently takes on the role of philosopher as well...

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.