The average household already spends about $90 a month for cable or satellite TV, and nearly half of that amount pays for the sports channels packaged into most services … Over the next three years, monthly cable and satellite bills are expected to rise an average of nearly 40%, to $125, according to the market research company NPD Group.

In other news, be sure to watch NBC SportsTalk on the NBC Sports Network this week at 6PM Eastern, where I’ll be reporting live from the Winter Meetings!