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Is it really protecting the innocent or just dividing the media into markets?

In movies it's definitely to create markets. Most movies try to avoid a G or PG rating preferring the much more lucrative market a PG-13 or R gets since many moviegoers won't pay to see a film that doesn't have at least some "not suitable" elements in it.

For instance: Americans who win bronze will pay a $2 tax on the medal itself. But the bronze comes with a modest prizeâ€”$10,000 as an honorarium for devoting your entire life to being the third best athlete on the planet in your chosen discipline. And the IRS will take $3,500 of that, thank you very much.

There are also prizes that accompany each medal: $25,000 for gold, $15,000 for silver, and $10,000 for bronze.

Silver medalists will owe $5,385. You win a gold? Timothy Geithner will be standing there with his hand out for $8,986.