5 Ways You Should Be Using Social Data That You Probably Haven’t Considered

Uncovering insights to create a competitive advantage

If you think social media analytics is just about tracking your Facebook mentions, think again.

Social data can unearth a trove of insights that go far beyond monitoring your brand. Using the right analytics tools, brands are tapping into social conversations to validate product ideas, improve customer experience, manage reputation, keep tabs on competitors and streamline their supply chains.

Ready to take a new look at social media analytics? Those millions of conversations taking place on Facebook, Twitter, and YouTube can be goldmines of insights. The five tactics in our guide will get you started. After all, the window of time between analysis and action is shrinking every day. Get the free ebook below.

5 Ways You Should Be Using Social Data

Download this exclusive guide from Adweek Brandshare and IBM Watson Analytics for Social Media.