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15.
What Stories to Tell? • Your vision • The problem you’re solving • The problems you face • The journey to beta • The feedback you need • The team supporting you • The industry you’re targeting • How you think, & why you think it • Every day, how you are denting the universewww.RedSkyPR.com | @jessflynn

16.
How the Sausage is Made What to tell them aboutwww.RedSkyPR.com | @jessflynn

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Trends In Your Industry What to tell them aboutwww.RedSkyPR.com | @jessflynn

18.
Knowledge You Are Gaining What to tell them aboutwww.RedSkyPR.com | @jessflynn

19.
Thoughts From Your Sherpas What to tell them aboutwww.RedSkyPR.com | @jessflynn

27.
It’s A Wide Wild World ¡ All communica+on is fair game -­‐ email content, comments, message boards, posted photos ¡ No current rules or guidelines for bloggers.* They are under no professional obliga+on to get your take on their post ¡ The news cycle is immediate. Informa+on is shared and spread ʻ‘at the speed of thumbsʼ’ www.RedSkyPR.com | @jessflynn

29.
Disclosure & Transparency¡ Don’t hide, don’t be anonymous¡ Be up front and honest to be relevant and credible¡ Your role, your relationship, your ties, your motivation (cause we all have one)Source: Penn-Olson.com

30.
Bottom Line"Today, theres nowhere to run and nowhere to hide…The moment you hide something, you will end up being exposed and picked apart."Social Media: Compliance in the Real & Virtual World Source: Paul Rand, Ketchum PR