Reporter: It's known for its lacy lingerie and sexy runway models but is cvs pushing it too far too fast? Many moms say the company's new campaign bright young things is targeting their tween and teen daughters sparking backlash on victoria's secret facebook page. Comments like "this is really disgusting and I'm thinking twice about buying from you anymore." Another woman posted "whatever happened to good old fruit of the looms." I don't think any marketers would admit that's what they're doing but clearly it seems to be something that's happening. Reporter: Bright young things is bart of the company's pink collection. In a statement a spokesperson for victoria's secret says pink is a brand for college-aged women. Despite rumors we have no plans to introduce a collection for younger women. Bright young things was a slogan used in conjunction with a college spring break tradition." But these moms aren't buying it. Unds like you're marketing to children and marketing sex to children is not okay in my opinion. Just let our kids be kids. Reporter: Still mom blogger jenny erisson has no problem allowing her tween daughter to shop the pink collection. No one wants to be the girl with the ugly underwear. Reporter: Same thing with this mom. Her daughter has more lingerie than she does. To think you don't look good enough or would look better if you dressed in a more sexy way is a slippery slope. Reporter: While the debate ranges on, these raging many mos say they're not backing down. We're moms but we're not idiots. We know who they're looking at trying to target and we're not going to put up with it anymore. Reporter: For "good morning america," abbie boudreau, abc news, los angeles. I like that. We're moms, not idiots. Amen. Well, here this is also on

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Mom Would Allow Tween Daughter to Shop at Victoria's Secret

Jenny Erikson disagrees with critics who suggest shopping at lingerie store is inappropriate.