Enter the #Bratzchallenge: the latest beauty trend sweeping social media, in which individuals transform themselves into living Bratz dolls with the use of heavy makeup (and maybe a filter or two). Earlier this month, the official Bratz Instagram account encouraged beauty-obsessed fans of the dolls to share their Bratz-inspired makeup on the photo-sharing app. As of this article’s publication, over 34,000 people have used the challenge hashtag.

For the record, using makeup to make it look like you have vitiligo when you don’t is not OK. Blackface is not OK, either.

Cleary, a lot of these people have serious makeup skills. Not everyone can turn a plastic doll’s painted-on makeup into a wearable look ― though not necessarily for every day. Makeup is a form of self-expression, and there’s no denying a big part of this challenge falls in line with that belief.