THE 5 A'S OF SUCCESSFUL BRANDS

Written by James Veenhoff, Partner at Fronteer, where he introduces our brand-development model 'Lighthouse'. The most interesting part of the white-paper deals with 5 dimensions of brand attributes that drive premiumness or distinction: the 5 A’s of Authority, Authenticity, Aspiration, Artisanat and Affinity. This white-paper is for anyone who deals with brands professionally.