Branding project for AHK Argentina’s 100th Anniversary and Corporate Image refresh based on the development of a new isotype. The new Brand’s Identity was used in different items as a result of a 360ª project. The identity system represents the integration of the concepts of innovation, professional training and sustainability as the central aspects of this Anniversary. The strategy was based on the idea that human bonding changes the sense of time as a straight line for an infinite future.

Time and bonds. There’s this modern idea of time strictly associated with progress. The idea behind development’s discourse is a straight line that moves forward. Without limits.

Unlimited technology, unlimited speed. Those are the Modern Era’s promises.