A Bud Light-labeled pickup truck was spotted in Liverpool, England, with members of the brand's street crew dispensing free suds to people in the area.

According to the Liverpool Echo, the advertisers went as far as offering beer on the house to the homeless much to the dismay of one City Center council member and anyone else who feels their lives are difficult enough without having to endure the experience that is Bud Light.

"I've had reports from members of the public that they've seen street drinkers and other vulnerable residents being handed free cans of beer by Bud Light," said Councilor Nick Small.

"I'm demanding that enforcement action is taken against the company for what appears to be a flagrant breach of alcohol promotion guideline and licensing laws. This has no place whatsoever in Liverpool or anywhere else."

One act of kindness on the part of the beer company: the cans are only five ounces.

(Liverpool Echo)

Anheuser-Busch hopes to reintroduce the UK to Bud Light after a 16-year absence, perhaps assuming it's been long enough for drinkers to have forgotten how it tastes.

In a statement provided to the Daily News, they explained that their "UK Bud Light sampling tour" offered drinkers of legal age a "single 150ml sample can of Bud Light" and avoided "vulnerable people" and those "who are not under the influence."

They claim to be investigating the circumstances of how homeless individuals were presented with the promotional drink, with some apparently receiving several samples despite stamping "individuals’ hands after they received a free sample to ensure just one was given per person."