Marketing Lessons from the Grateful Dead mini-documentary

David Meerman Scott and Brian Halligan launched their book "Marketing Lessons from the Grateful Dead" on tour the week of the Gathering of the Vibes festival 7/29-8/1, 2010.

This short documentary features interviews with prominent members of the Grateful Dead family (as well as the authors). Clips of performances by Furthur, Rhythm Devils, Donna Jean Godchaux, and Dark Star Orchestra are included.

The film tells the story of the Dead's success and shows what every business can learn from the most iconic band in history.

"Cold Rain and Snow" performed by Furthur at the Nokia Theater in NYC on July 28, 2010. All other footage (except author TV appearances) filmed at Gathering of the Vibes 2010.