Cheez Doodles

Cheez Doodles are a cheese-flavored cheese puff produced by Wise Foods which are similar to Frito-Lay'sCheetos. They debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai),[1] it became the prevalent cheese puff snack on the East Coast. In the mid-1960s the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. Cheez Doodles remain one of the strongest brands marketed by Wise, which is no longer part of Borden.

A large bag of Cheez Doodles.

Like Cheetos, Cheez Doodles were produced in many varieties. Currently available and past varieties include:

They are referred to in the 1991 video game Monkey Island 2: LeChuck's Revenge, as the food given to the pet lizard of the Scabb Island hotel keeper. Lead character Guybrush remarks 'Cheez Doodles, one of my favorites' when you observe them and pick some up.

Cheez Doodles were briefly featured in the Grojband episode "Inn Err Face."