Sephora inside jcpenney - jcpenney began opening Sephora inside jcpenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in jcpenney stores nationwide. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature Sephora look and beauty offering.

BEST ENTRANCE: JCPenney EntranceLOCATION IN MALL: Inside JCPenney, Second Floor