On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.

Why Do You Need On-Page Optimization?

Now, when some bloggers hear the term “SEO-optimized articles”, they think this is some kind of bad practice.

Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post in order to make that post more relatable to readers.

Here is some food for thought:

Why are you not ranking on the first page of search results?

Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.

So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.

Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

Before you read more, I assume you know about keyword research and how to find keywords to target. If not, check out these posts:

According to Searchmetrics, here are the latest search engine ranking factors:

As you can see, a lot has changed over the past several years. While you can clearly see from this infographic that off-page SEO is important, on-page SEO should not be neglected.

In particular, the golden rule still applies:

Content is king.

One thing which I would recommend you start doing is adding in videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

You’ll see an example of what I’m talking about in a minute.

10 On-Page Optimization Techniques For Better Ranking in 2018

Before I share some specific tricks, here are a few non-technical things that you can incorporate today:

So now I’ll share with you the 10 on-page optimization factors you should keep in mind while optimizing your blog posts.

1. Blog Post Title

This is the most important on-page SEO factor. The reason for this is because the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.

You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

Use dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks and are supported by most web browsers.

Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

With regards to meta keywords, Google has made it clear that they don’t care about them. But some search engines, like Bing, may still care a little.

Apart from linking to your own blog posts, it is a great idea to link out to external websites as well. Again, only do this if the information on the external website is relevant to the information in your post.

While linking out to external websites, you should link to trusted websites only. And if you have doubts about the authority or popularity of a website, you can use a nofollow tag to avoid passing your link juice to potentially bad sites.

You should use dofollow links for trusted websites and nofollow links for those that are less trustworthy.

But somewhere authoritative like Wikipedia, or CNN, or a major player in your niche, will not only be trustworthy, they’ll likely have relevant content that your readers will love.

This will make your site appear more credible.

10. Write Engaging Content

You should write engaging content. Period.

If you’re trying to get by with low-quality content and “trick” search engines, you will surely fail.

Your post should be a complete manual for that keyword. You should learn how to engage your audience in a way that works for them. Try asking your readers questions and answering them. Understand what they want to read, and then write that.

If you are unable to write engaging content, people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.

How To Do Proper On-Page SEO Of Blog Articles

So these are 10 tips that will help make your on-page SEO much better and more likely to rank on search engines.

But it’s important to remember:

You can’t trick a search engine.

The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

What are your tips for optimizing blog posts? Share them with me in the comments below!

I have been following your blog for a long time. Great content as always. I have followed your advice and implemented on my blog. Result? now I rank for some of the keywords on SERP within 2-3 months of blogging. Thanks, Harsh.

One of the best articles I have read this year on this topic. But, following every step is not that easy as written here. i believe if one can follow around 60% of the detailed instructions perfectly, that will bring a huge outcome to rank his keyword or site.

Hii
I really enjoyed reading your article about on-page SEO tactics. I think that many on page tactics are same as of the previous years. The new things here are content advertising/marketing and outbound links to some trusted and authorized sites.
Thank For Publishing
Keep It Up 🙂

Hi Anilagrwal,
Nice post, canonical tagging and other taggings are also there as per the requirement. And proper internal linking with complete On-Page SEO itself will give good results of Keyword rankings in Google Search Engines. Thanks for the post.

I’m an SEO amateur (but hopefully a quality-copy writer) and this info is really helpful to me. You’ve just given me a big job to go back to my blog and edit it with all of the ideas above. Thanks! Glad I found you.

Wow Harsh !! An awesome guideline on On-Page SEO. Great tips to help you
get better ranking in Google SERP. While the ratio of on-page to off-page SEO differ based on the keyword, the site, the age, trust & authority of the pages or collective pages within a website; the bottom line is,SEO requires a balance of the two. So offpage factors is as important as onpage SEO.

I have been doing SEO for quite some time. But this articles has given some really great keynotes which are going to produce better search engine result for my website. Have missed few on Page SEO tactics, implementing them step by step right away. thanks for Sharing it.

i have used you said techniques in my website, before doing the techniques my website don’t viewed in google serp, but now my website showing in google. thanks for this wonderful articles. awaiting for upcoming articles

Hi, Anil.
You have done a great job here. You are one of my favorite bloggers. Thanks for such an informative and important article. I think On Page SEO is the key factor to rank in Google. It is more important than off page SEO. We must focus on it. It is possible to rank on Google if you can write perfectly on page SEO optimized article. I have really enjoyed your article and learned a lot form you.

Hi Sir, These are the good techniques how to get rank your website on first page. But please sir, can you tell me how to get traffic from different techniques on my website 500 to 1000 visitor’s a day.

Thank you Harsh, for your reply. Previously i used 1-2 H2 tag as you said, but i found it wasn’t worked for me. And after that i analysed my competitor and accordingly i used 7-10 h2 tags for 3000-4000 word count article. But still had a doubt about it. That’s why asked you. Anyway thank you for your answer.

There is no problem in using many H2 tags. It will just depend on the structure of the article. You can even use 15 H2 tags if you have good and relevant information for each sub-headings. According to me if there are 300 words in particular heading then it means it has relevant and detailed information. SEO won’t get affected in this case.
If der is any sub-sub heading then u can use H2, H3 and other tags also. Heading tags are mainly designed to help Google to understand the flow of your article and hence indirectly affect the SEO. Even Forbes use 5-15 tags.
Hope now ur doubt is clear.

Hello. Read you content . Its very good. Can you please help me with little more knowledge on backlinks building activities. Like what kind of activities we should do in 2017 and in 2018. Does backlink creations helps in website ranking. Please find little time to comment.

Here’s something I’ve wondered for some time now. If I move to multiple keywords, would that open the door to offering more H2’s?

Per your previous comment Harsh:
“These are no thumb rule for this as different marketers do it differently. I have seen people using up to 4-5 H2 tags. However, I use & recommend using only 1 or maximum 2.”

@Devlop
There is definitely a formula/blueprint but its hard to put it on paper for now. It usually depends upon the article length & structure you are creating. The first focus is to create a proper structure of H1, H2, h3 & then look for placing the keyword strategically. At times, it’s ok to not have H3 or move h2 to h3 to have keyword in your H2 tags. Its not complicated but its just practice that would help you get it right.

Put keyword in first paragraph it’s common sense but in the last paragraph does not make sense. With HTML structure which is very complex and sometimes have a lot of comments it’s too difficult for the programmer to analyze the keyword placement.

This is a great resource, well written with useful insights. On Page optimization is the beginning of your SEO efforts. Sometimes on page optimization is all you need to do to start getting some organic traffic. If you get on page SEO wrong it will be harder to get good results even if you do off page SEO. Thanks

Very useful article. I just don’t agree with the “content is king” rule. It’s a great starting point for sure, but you also need to know how to promote your content and get it out there. A lot of website owners think that great content is all they need because of the above-mentioned rule. The thing they need to do is reach new audiences and make sure that the traffic they get converts to subscribers and customers.

Yes, Definitely. But to get googles trust to be appear on first page you need to make some high quality backlink, that not means everytime to make links from sponsored post, by contribution or guest post, even sometimes the backlinks from some forums work great for some niche or you can say for a specific page. It’s a complete chapter on itself to do the analysis of your competitord and make links accordingly with some anchor text ratio if you are about to rank a keyword. But overall if you are on a product niche then definitely go for making such sponsored and contribution links from high DA sites and the forum and do-follow comment links are really not going to work for you.
All th best

I was reading this article from an hour and i have written all needy points in my notebook. Really no one can explain it much more better than you about this post. Helpful post to increase our page rank. Thank you again so much
Your biggest fan.

Reading your website posts about SEO, give me a lot to learn. Bounce rate going up hurt sites, so people have to write useful content and increase approximate time spent on sites. Thanks for the good post.

Hi Anil,
Great article post I’ve ever read about On Page SEO tips. These are very simple and descriptive which is really easy to understand and implement on my blog to rank on google’s first page. Specially, point 4 and 8 are very informative for me. Keyword density is important, because repetitive keyword make your content non-qualitative and Internal linking is also important factor to increase ranking.
Nice blog !

Do you have any suggestion for how many affiliate links we should use on a page? I read that we could be penalised if we use too many. I end up using quite a few though when I have a comparison table on the page, calls to action, and I make images clickable as well.

One of the useful article, but one doubt i have heard that on page optimization is the one time process and will perform all the changes in the page. The ranking depends on the algorithm changed by the search engine provider. Is there any big changes happen because of this?

Hey Anil,
Great post highly recommended for newbies. They usually make many mistakes in the writing SEO optimized article.
All the steps mentioned above should be followed for producing a high-quality SEO optimized article.

Hi Anil,
Thanks for the detailed article. i am still learning SEO and this article cleared my confusion on onsite SEO-optimization and on-page SEO-optimization. before reading this article both are same thing for me.

I have a question re: content length. Does your 1,500 – 2.000 word recommendation apply to site pages as well as blog posts? All the locally targeted keywords relevant to my site are highly competitive, and I’m trying to figure out how much content I should shoot for on each page.

Keywords: Think of who your ideal customer is? Also what stage they may be in (in the search and buying process). Also think wider i.e if you fix windows, perhaps you could target building a new home cause people need windows in their new home. Come at it from all different kind of angles. i.e weatherization, etc. etc. Other ideas: Facebook boost can help drive traffic to your site, even if it’s just targeting a large city near your area. SSL encryption. Some of these topics i’m saying more about SEO than just keyword. Sometimes larger picture can affect smaller elements such as Keywords, cause these all inter relate, thus one thing affects another.

It’s a very lengthy and informative post. I am a huge fan of shoutmeloud as this website keeps me updated and I really learned from this website a lot. Thanks harsh! You saved my blogging life. This comment is just to congratulate you for this awesome blog. I read all the articles of your blog as they are very informative. When I started my blogging journey, someone introduced me to your blog. And seriously I have learnt a lot from your blog. Thanks to you. Anyways keep up the excellent work.

Very insightful post and detailed explanation, I was searching for something exactly like this.i have been wondering whether to use short keywords or long phrase type ones. The backlinking and interlinking also are a big problem when it comes to seo to me.is there a number of interlinked to be done.i link one old post, but when I go through this post I find a huge number of interlinking done.could you help me out here-how many is an optimum number of interlinks?

This is a great resource, well written with useful insights. On Page optimization is the beginning of your SEO efforts. Sometimes on page optimization is all you need to do to start getting some organic traffic. If you get on page SEO wrong it will be harder to get good results even if you do off page SEO. Thanks

Perfect Blog Post!
Informative information which will help me improve my ranking with in short period of time. but there are some crucial point which you are not considering like twitter post card, favicon & more.

Anilagarwal
Awesome explanations of on-page optimization techniques.In these techniques are helps to us also whose are working on SEO.Really enjoy these techniques.I to do bookmark this sites on my system and also convey to my colleagues.I expect you lots of this type of post.
Thanks for sharing this valuable content.

Thanks Anil for such a helpful article… I am also doing on page SEO but your article will help me a lot.Because I bought my own domain recently and hence the search for tips and tricks to get better ranking.This post helps me a Lot for on page SEO.

The absolutely stunning article was written about on-page SEO. With simple language and great flexibility, anyone of any age can readily read it and follow it.
Though most new bloggers are able to find the keyword for their blog, but they go wrong on ON-PAGE SEO, which eventually disappoints them. This article explains everything that a blogger who is in hunt of Organic Traffic.
Keep Up Bro…

Thank You Anil sir for the tricks you just mentioned above for on-page optimisation . I found this post really helpful because I bought my own domain name recently and hence the search for tips and tricks to get better ranking etc has started again. Thanks to share this article…..

Hi Harsh,
Thanks harsh for sharing on page checklist with us, i am newbie in digital marketing professional, t i am very confused about keyword ranking part of my website. how should i know which keyword ranking for which particular my webpage. how google can rank our website for particular webpage. please help me in this

The first and important step in SEO is On page. Make sure to resolve all the On page issues before proceeding with link building/off page tasks. This will help you to bring your website results in the top searches. I have go through your article, you have defined the tips in a very good manner. And these are really helpful tips for ranking according to 2016 SEO.

On Page optimization is the beginning of your SEO efforts. Sometimes on page optimization is all you need to do to start getting some organic traffic. If you get on page SEO wrong it will be harder to get good results even if you do off page SEO

Thanks for sharing such kind of post! Really an amazing info for freshers to start up with their search engine optimization.
A question – What is the exact length of Meta Keywords if i’m willing to use in my website?

This SEO insight is good to read. All the crucial factors of SEO are revealed here. Thank you for sharing the ideas. This is a rational thought. In the next couple of weeks I would buy a cloud hosting package and five nice domains. I think the techniques within this post is a good references which I can apply to optimize them later on. keep it up.

Hi brother, a very good article on On-Page SEO. Thanks for the article. One question: in terms of keyword ranking, do search engines care about if we use hyphen or underscores as words separator in urls and image filenames and alt text? In your article, hyphen is used for url, but underscores are used for image filename and alt text, so i am a bit confused here…

This was a very useful post. Thank you for creating. I’m particularly thankful that you focused on long term as opposed to fly by night strategies. It’s great to meet individuals teaching sound knowledge! I was sure to share it as well!

Hi Harsh,thanks for this post.
Based on your articles I have been able to start blogging on WordPress but at first I had know idea that the characters of title should be 65 only but.some of my posts have ranked already in googles first page so can I change the titles and permalink and will these not affect my rankings.

I would not suggest you to change your permalinks. Regarding your title, yes, you can change it. But change it only if you are sure that the title needs improvement and it will help you to get better impressions. The post which are already ranking very high, I don’t see any reason why you should change those titles.

I am a completely newbie in the blogging world and I’m planning to start my own blog in 2016 with niche related to Technology. your posts really are compact, informative and inspiring for all newcomers to this part of world.

Hi Harsh !
My question is that if i am setting my site on-page (wordpress site) and the keyword i used for that particular page (content length 300 words). So what should i do at the time of anchor text that keyword ?

Should I link it to this existing page or some other related page, and if not related to any page then what should be good for me . Please help me in this manner

Your SEO article is great.I think this is the best seo article I ever read. Thank you very much for sharing this.
I have one question, how the page rank between android phone and windows pc is differ?For an example, when I type something in google search, say “best sport car 2014” I found a search result for a same blog appear in 1st page in android but in 3rd page in windows pc

I have a new website in coworking space. Trying it rank it higher. I have mostly a 3-4 word keyword in combination like “Co-working space in Bangalore”, “coworking space in Bangalore”, “shared office space in Bangalore” etc. Apart from website, i write blog with long sentence title including one of these keywords. Recently, i checked ranking for my website on my selected list of keyword. My website is “www.startuphuts.com”.

Question:
1. Why SERP is ranking my blog post for some of the keyword and not all to my domain?
2. How to achieve this ?

Thank you for this post. I feel like every year we have to work harder and harder to rank in Google… I feel like if they are putting a lot of pressure on small entrepreneurs and helping big brands to rank more easily. Making money online with niche sites is getting harder and harder. I’ve recently turned my focus to larger authority niche sites. I guess that over the long term it will be a good switch but it takes a lot of time to make them make some money… times are changing

As regards usage of H2, H3 Headings, your opinion is conflicting. On one hand, you are suggesting not to use them too many times. But at the end of the post, you are saying not to repeat them. My question can I use each H2, H3, H4 Headings two times. Sometimes, when you are writing a lengthy post, you need to use them more than once..

This is very useful and insightful article. You cover A to Z points related to on page optimization. Yes these are really important but more important is your Content that you are going to share with readers if you do all above things well but you dont have quality content there is no meaning for all this implementation.
Thank you for sharing dude!

these suggestions are not new but age old techniques, and yet these points are not alone for making any site on top list, there are many factors to it, but this article is a starting point for any SEO task and you helped me brush up these points as well,

what a informative article i am reading it before 1 hour and i learn many things by this article
really it is superb article and i saved your this link to my laptop and i always read it when i will do blog post on my site and other site.
Thank you so much for this article.

Every year there are some google algorithm updates, but the basic remain same. Title, url and meta title. Optimization these 3 factors can also helps to gain organic visitors. Thanks Anil for sharing in-depth knowledge about all SEO factors to rank in first page. Definitely will implement all the above mentioned factors.

Thanks for sharing such a great information which really helped me and cleared all that topic about which i was doubtful.
please tell me one more thing…if i’m using blogger.com platform then how can i insert meta tags and meta description in it??

This is amazing Post. I read this post and clear my so many doubt according to on page SEO post.
can you tell me how will remove a penalty on the website?
Also, Thanks to shout me loud who is posted this post

Single Website vs Multiple Website vs Single Website with sub-domains?. Which is best for better SEO?
For example, I would like to blog on blogging tips, gadgets, technology space like java , .net etc.Should I create a sub-domain or put different titles(categorize) under Categories link in one website.

Thanks for great post
I have been researching a lot on this topics and found your post very useful . But How to do SEO for blogger? Please do this work in very soon.
I have covered some of the topics about this in my blog and visitors are demanding more.

Very nice post, thank you to sharing it, I did On-Page Optimization in previous but did not know about all tactics, this blog post helped me, now I’ll implement all thinks according to this blog and I am dame sure about my ranking. Keep Posting.

Do you know about rich snippet? I have integrated and tested using structured data testing tool. Still no output has been generated. And also is Online PR outdated? what are the new methods for off page optimization?

Hi,
I just confused to use Title tag because i referred moz.com. They says “You may use 70 character in title tag “, but Your blog says ” use 65 character in title tag”. What should i use exact character length in title tag.

Thanks for the very useful great information. it was very descriptive almost cleared all of my doubts.
Still I have one doubt is about h2, h3 title tags.
I am confused as you said that don’t repeat h2, h3 tags. What it means?
Like if I have more than one subtopics? What can do? should I don’t use h2 more than once?

As I know that keyword density should be less than or equal to 3% but I would like to ask Anil as you have mentioned that keyword density should be 1.25% what is the exact benefit of keeping density in such a low count???

your post is amazing, totally about New strategies on ON PAGE SEO. Especially Grate information on Heading Tag and Meta Tags. These things good for everyone. and i really like your post when i see Matt Cutts videos. Keep Sharing Anil that type of information.

I would add to this another important component which is keyword groupings and personas. It is no more good practice creating different pages for different keywords, merge all in one themed page and optimize it. Other than that, very nice article.

Excellent article Anil.
I would say, if someone follows the above mentioned techniques for thier websites on page structure, then surely they will get positive results.
Thanks for sharing this helpful post with us.

You summarized on page SEO techniques very smartly but my concern is about keyword density. You mentioned that KW should not be more than 1.5% but when readers read blog post and then comment on it then you don’t think your keyword density will increase?

Hi Anil,
That’s a great content. I just think about “Don’t increase Keyword density by more than 1.25%”. Because i have a movie film at Turkey. I use movie’s title 3 times in content and use 100 – 150 words at that content. Which strategy is useful for me.

Very informative guide and updated techniques. Glad to know Google is actually moving towards a more personalized approach for users. This makes sense given that when you find a website, you would actually want to find a relevant information on it, and not content blocks full of keywords. Thank you!

Awesome post Anil. Thanks first for sharing. As my opinion I think the primary keyword keep in title, meta description, search engine friendly URL are the most important. BTW what about the external linking structure? Should we keep it no-follow so that link juice not pass?

I have worked on lots of blogs built on WP. The above mentioned instructions are good for on page optimization, however ranking on top in 2016 needs much more efforts especially for new websites. Shout me loud can rank for many keywords easily due to domain authority and it’s age and number of back links pointed towards it. But it will be different casee if your website is new with almost zero DA. Anyway good tips for on page Seo. Thanks for sharing

Great on page optimization. You content is easy to follow and high in readability. Thank you for sharing Anil especially in a platform like shoutmeloud.

Generally, it is a good practice to use small size image, however, if someone wants to add a big image he/she can easily compress the image using image compression tools. It will significantly improve the loading speed of a site.

Yes, it is very much important to have your main keyword in the first paragraph and not use h1 tag more than once on a single page. Make sure you have quality content and targeted keywords added in a manner that it makes sense. over optimization also harms.

Thank you for your nice article .I have advertisement website and the people add ads which are sometimes having short content and i cannot adjust these ads according to seo content requirements but i’m using yoaset seo plugin and i adjust the content according to this plugin and this plugin gives me an orange color which means that seo is ok …. my question is :: Is that enough or not ?

Great content as always!
I am confused that is there any exact number of characters that google shows properly without making it ‘…’ at last. Dont know to optimize a title when i have too much keywords.

I am using On Page SEO plugin by YOAST for my blog. Most of the times it shows a “Green” or an “Orange” indicator after I set my Focus keyword. My question is that do i need to anything more except using using Yoast for onpage SEO?

I am using SEO plugin “Yoast.” There is one thing focus keyword. I have asked you many questions this one is my most Imp. Please tell me is it compulsory to use? Can I leave it empty putting meta descriptions. Please reply me soon.

Hi, One Page SEO techniques mentioned above are really worth complimenting, thanks for sharing valuable info. I have a query here, If I am targeting a particular keyword, Do i need to write the same keyword through the post / article ie ; Title, Permalink, Header Tags, Meta Tags etc and in the post body, Paragraph or Do i need to use relevant keywords in the Paragraphs ( Posts Body ) to the Prime Keyword what i am targeting ?

Really an informative article about on page SEO. We know how important the on page SEO is in the blogging. By doing proper on-page SEO, we can rank our post easily. You have described all the factors related to on page SEO. So thanks a lot for your awesome article.

Great list of on page SEO techniques but one thing I am unable to understand. How using number of H2 or H3 tags can effect SEO? If I had generated a list of 15 best tips, am I not supposed to give each tip same heading tag ( H2, H3 or H4). If not is using shortcodes is Ok or do shortcodes have any effect on SEO?

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.

Great content posted. On-page SEO is powerful, if you update your website into a well contructed on-page SEO even you dont have enough backlinks or off-page SEO, you can still be on the top of the search engines.

The article is worth praising, all the techniques are very well explained and every technique is unique in its own manner.
ON optimization is like a foundation of a building and Quality content is the king around getting found. Words count per post is also a important on page seo factor. Your words per post must be 800 or above. Great posts have 800 to 1900 words per post. Google loves the lengthy posts.

Very lengthy and descriptive article! The importance of on page SEO is more than just what many bloggers think it is!
Great article Anil!!!! and honestly speaking in this video mattcutts looks hilarious without hairs 😀

Thanks for giving such an informative article. After reading this article I came to know about on page SEO techniques. But i have one question in my mind, You mention here ‘Don’t repeat H2 and H3 Tag’, I don’t get this point. Please let me know clearly

Thanks so much for this article. i have been having problem with my SEO presence since inception of my blog but i think with this post, i will be better. but i will like to know if one can rely on yoast plugin for my SEO duty or i should go extra miles?

Yoast SEO has over 1 million downloads and a rating of 4.5/5 from 1,418 users. It’s one of the best WordPress plugins for SEO. With this plugin, you can assign keywords to a blog post so you can focus on using it throughout the entire content. Another feature called Page Analysis makes sure all your focus keywords are in place, including your meta description, post title or subheadings and images.

Thanks for your effort to writing this article. If you are in seo arena for a long time you also know this strategies are not going to work and it’s only for time spending. Now the rules are changing Now its “PAY OR LEAVE”. Maybe this strategies are good for BRANDS who is capable to spend a lot. In our experience Today’s SEO is a perfect blend of

#1 Engagement
#2 Bounce Rate
#3 Social Signals
#4 Domain Power
#5 Epic (!) Link building
#6 CR % (You can see the difference by playing on G tag manager)

Hope you can add more working strategies for medium competition niches unlike H tags and Long Tail Keywords. Your article’s issue is the readers thought that this will work tomorrow morning and they spend their effort to follow you and Harsh and finally reached the conclusion that “IM is a scam”.

One of best Article Anyone can understand it and Rank their website by doing these simple methods.Shout me Loud you are best. I will also do same thing for my website shspot.com as i was also lacking some of points.

I am a regular reader of ShoutMeLoud and BloggerPassion. Again, You have written a well researched article on SEO.

As you have mentioned in your article that we should only link to trustworthy sites. Here my question is, which tools you are using for determining a website is trustworthy or not and what factors make a site trustworthy?

What a fantastic and in-depth article. I really enjoyed reading it. The thing I like the most is “the checklist” that you’ve given. I would advise all the new people in SEO to follow this checklist as it contains all the basic points you need to cover in ‘on-page SEO’ to make your mark with search engines in 2016.

Hi Anil,
Thank you for this updated article with latest changes of google algorithm. I want to ask a question regarding use of H2,H3 header tags. If my article has several sub topics which I want to use as heading then definitely I have to use H2,H3 tags which are repeated in this case. So if article has 10 or more sub topics then how can I avoid to use header tags or what is header tags alternative in this case?

@Aniagarwal This Article is what i was looking for!! These on- page SEO techniques saved my website!!! Thanks a ton . Now I rank on the first page for a lot of search queries. I had it all wrong before but now my website has come on the right path!! Keep up the great work… Cheers!!
I guess there’s something in the blood of the Agarwal People.. First, Amit Agarwal then Harsh Agarwal and Now Anil Agarwal… Really awesome bloggers…Hehe

It was really a wonderful article. SEO do requires all these factors mention in the article. But I fell is most important is the content structure. It reduces the bounce rate and also helps in getting more traffics.

Hi Anil Bro,
Thanks for this great post with some awesome information of On-Page SEO. I Have two questions regarding on this post. You mention here ‘Don’t repeat H2 and H3 Tag’, What the actual meaning of this? Don’t repeat same H2 or H3 Tag again or Don’t use H2 or H3 tag more than one?
And, If I use Video from YouTube or Vimeo using Embed code or Iframe code, then will it hamper my on-page SEO score?

This is really so much helpful article for me. Thanks for sharing this.
I have some question to you.
1. How many times can I use H2-H5 tag on an article? (Sometimes I have used more than 4-5 times H2, H3 or H4 tag on my post)
2. How many meta Keyword should I use per article?
3. Sometimes stop word comes on title and Permalink, How can I manage it?
Advantage Thanks and waiting for more articles from you.

Hey MD RUBEL HOSSAIN
Answer to your queries:
1. Use H2 tag only once and use your LSI keyword there. For subheading, you can use H3 or H4 tags.
2. Use maximum 2 meta Keywords per post. Find LSI keywords and use it along the post, but be careful it should come naturally.
3. First go to your WP settings>permalinks>select http://yourdomain.com/sample-post. Once you write your blog title your permalink is created automatically next to the title, you can see there, you can edit the permalink there as you want.

In a much this post tends up to be a very useful one,I realized it manly narrowed on page seo to its perfection .butmy worry is that I also own an entertainment website which post latest news around the glide each and every 15 to 20 minutes implement all this on page seo just doesn’t make my work easier at all

Hi,
I enjoyed reading your on-page strategy. I thought lot of strategy is the same as in previous years on-page. Here is something new content advertising / marketing, and outbound links to a number of trusted and recognized web.

Well, when I adds images (just say 5 images) in my post and adds keywords to images title and alt text, keyword density reached to above 1.5%. As I also add keywords in 1st and last paragraph with mix of LSI works in contents. So what I will do. As with images keywords and contents keywords, my keyword density goes to 2 or 2.5% often. Give recommendations please

I found this post really helpful because I bought my own domain name recently and hence the search for tips and tricks to get better ranking etc has started again. I agree with almost all points, except the keyword density. Thank you so much for sharing. 🙂

Hi Anil, I really enjoyed reading your article about onpage SEO tactics. I think that many onpage tactics are same as of the previous years. The new things here are content advertising/marketing and outbound links to some trusted and authorized sites.

In the post, you mentioned about adding videos for engaging and sharing visual info with the readers.
I was going through Youtube terms of services. I came across this article:
We’ve updated our Terms of Use to clarify what kinds of uses of the website and the YouTube Embeddable Player are permitted. We don’t want to discourage you from putting the occasional YouTube video in your blog to comment on it or show your readers a video that you like, even if you have general-purpose ads somewhere on your blog. We will, however, enforce our Terms of Use against, say, a website that does nothing more than aggregate a bunch of embedded YouTube videos and intentionally tries to generate ad revenue from them.

What does it mean by general-purpose ads?
What are the limitations in using someone else’s videos?
You have used three videos in this post. Can we use other’s youtube videos on the commercial blogs?

I don’t make any optimization or don’t do any SEO, I just open a page and write down what comes to my mind and it most of the times does the trick.
I like reading things here but frankly I don’t follow them, they’re too tough to follow, so I’m happy doing things in my way. 🙂

I wonder why did not you include Structured Data in this elaborated article? Don’t you think that Rich Snippet Markups are one of the best technique every blog and website should implement to generate higher CTR from SERP? It may not have that much direct impact on ranking like Page Title or Headers but it is going to be the next big factor of SEO in coming years.

nice post , but again i need your a little help Harsh,
1. As you mentioned here about permalink, I am using post permalink structure but i have a great difficulty e.g. ‘ http://surajsingh.in/katrina-kaif-overview-of-her-life/#sthash.CW7GIRRt.dpbs‘ this is one of my post url. Don’t why it looks like #sthash.C….. at the end. please give me some suggestions it has made me mad since last week.
2. while using a focus keyword in the post Should we bold it every time it appears in the post and does it also affect SEO of that particular post.
AND Harsh special thanks for your suggestion to use Zemanta extension, it work beautifully.

@Suraj
1) Your #sthash is coming due to a feature of share bar WordPress plugin. You need to disable feature call CopyNShare from the plugin config page.
2) You should bold the target keyword along with other keywords. Think from a point that, if you bold certain words in a paragraph, does it helps your readers to quickly read the article.

Hi Anil. I agree with all your point. But in my view keyword density is not necessary to do 2%. We should maintain the grammatical correctness in our contain. Yeah we have to use keyword in content but not necessary to repeat it. Otherwise your post is very helpful in website optimization as well as search engine.

I hope you are very well, I can read your post today, it’s really nice post i read each and every point, they are the basic point for the on page activity but please you can post some more(deeply seo point covered but type of google algorithm), last but not least thanks for sharing the Matt Cutts Video.

I’d like to know what keyword analyzer tool do you use, when you think of writing a post.
Also, how do you research about writing an article.
Also, I want to have the same “blue box” for some headings just like in this blog i.e p.note.

@Karri We use EasywpSEO for analyzing Keyword density and SEO score is that’s what you asked.
And for post ideas: Long tail and short tail based on Keyword, Google keyword tool is the easy and best or you can try Traffic Travis too.
If you are using Thesis theme, you can refer to this post for styling like that Blue box.

@Srinivas
Good font, Spacing & alignment helps in readability & good user-experience, that is directly proportional to SEO. You can hire someone from Truelancer or Fiverr to make changes in your design font size. It would be cheap.

Though i am trying to practicing all of them in my blog. Still some time forgot to manage some of them like alt tags and proper meta tags. Thanks for reminding us. Keep writing such beautiful articles.

There is no “magic” number for keyword density percentage – Matt even says this on the video that you have included on this post. 2% or 3% might be good, too much or too little – it is dependent on the post size and context ie whether the article “reads right”. There are many more important things to concentrate on !

Search Engine changed a lot in today’s era as they becomes an answering portal to the visitors search queries! Once a time, when we typed a keyword we will get massive results on those keyword.
But as of now, people changed and they asking questions in the search engines. So, for that probably writing post based on Keyword Phrase is better than else. Also we can have more space to stand out from Keyword stuffing

very useful post
I woudl say detailed article on SEO that we all should follow to get better exposure on search engines eespecially Google
U said meta keywords does not count in Google?
So are they in Bing yet?

Hi! Anil & Harsh My Site is not showing meta tag description in google search engine im using yoast seo i’ll try my best any solution? for get back site name “MyDigitalLand.com” – please search and see what is the problem im facing. this problem from last 3 months :/ i lost my ranking too. can you tell me any solution?

Title must be 60 characters, description must be 160 characters and should be brief explanation about your website services. Search Engine will crawl your sitemap which is in your website. According to the google aspects, sitemap which you generated is not acceptable.