Monday Oct 22, 2012

At OpenWorld 2012, I attended one of our team’s very exciting sessions: “Extend Your Applications, Your Way”. It was clear that customers were engaged by the topics presented. Not only did we see many heads enthusiastically nodding in agreement during the presentation, and witness a large crowd surround our speakers Killian Evers, Kristin Desmond and Greg Nerpouni afterwards, but we can prove it…with data!

At the beginning of our OOW 2012 journey, Greg Nerpouni, Fusion HCM Principal Product Manager, told me he really wanted to get feedback from the audience on our extensibility direction. Initially, we were thinking of doing a group activity at the OOW UX labs events that we hold every year, but Greg was adamant- he wanted “real-time” feedback. So, after a little tinkering, we came up with a way to use an online survey tool, a simple QR code (Quick Response code: a matrix barcode that can include information like URLs and can be read by mobile device cameras), and the audience’s mobile devices to do just that.

Figure 2. Actual QR Code for survey

Prior to the session, we developed a short survey in Vovici (an online survey tool), with questions to gather feedback on certain points in the presentation, as well as demographic data from our participants. We used Vovici’s feature to generate a mobile HTML version of the survey. At the session, attendees accessed the survey by simply scanning a QR code or typing in a TinyURL (a shorthand web address that is easily accessible through mobile devices). Killian, Kristin and Greg paused at certain points during the session and asked participants to answer a few survey questions about what they just presented.

Figure 3. Session survey deployed on a mobile phone

The nice thing about Vovici’s survey tool is that you can see the data real-time as participants are responding to questions - so we knew during the session that not only was our direction on track but we were hitting the mark and fulfilling Greg’s request. We planned on showing the live polling results to the audience at the end of the presentation but it ran just a little over time, and we were gently nudged out of the room by the session attendants. We’ve included a quick summary below and this link to the full results for your enjoyment.

Figure 4. Most important extensions to Fusion Applications

So what did participants think of our direction for extensibility?

A total of 94% agreed that it was an improvement upon their current process. The vast majority, 80%, concurred that the extensibility model accounts for the major roles involved: end user, business systems analyst and programmer. Attendees suggested a few supporting roles such as systems administrator, data architect and integrator. Customers and partners in the audience verified that Oracle‘s Fusion Composers allow them to make changes in the most common areas they need to: user interface, business processes, reporting and analytics. Integrations were also suggested.

All top 10 things customers can do on a page rated highly in importance, with all but two getting an average rating above 4.4 on a 5 point scale. The kinds of layout changes our composers allow customers to make align well with customers’ needs. The most common were adding columns to a table (94%) and resizing regions and drag and drop content (both selected by 88% of participants).

We want to thank the attendees of the session for allowing us another great opportunity to gather valuable feedback from our customers! If you didn’t have a chance to attend the session, we will provide a link to the OOW presentation when it becomes available.