Mobile ROI: How to achieve massive results

If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

+ How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
+ How to solve key challenges and roadblocks to getting great results
+ Why and when ROI should become your core metric

Reportedly, 44% of Americans would rather scrub a toilet than call customer support. And heeding that cry for help back in 2016 or so, companies across the land stepped up to the plate, taking customer service from the phone to texting and messaging with AI-powered, NLP-reliant smart chatbots that could tell jokes, offer small talk, place taco orders, and more.

Where those messenger bots fell down, though, was in actually understanding customer intent and delivering on-point customer service. So companies were left with frustrated customers who’d still rather get a root canal than talk on the phone, but left with a broken messenger-based solution that only made the experience worse.

The answer: Make bots "dumber," to make customer service smarter. Simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective web and mobile-based messenger apps that don't try to hold conversations — they just solve customer service issues, fast.

To learn more about why companies like Amazon are dumping the NLP bots and going all-in on a new generation of rules-based chatbots, don’t miss this VB Live event!

You’ll learn:
* The difference between NLP and rules-based bots and why it matters
* Why companies like Amazon are turning away from natural language processing-driven bots to rules-based bots
* How to deliver mobile and web-based customer service that works, using the right bots.
* How rules-based bots make the customer journey more effective

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

Register for free!

Attend this webinar and learn:
* How to tell if your marketing and IT departments are AI-ready
* The fundamentals of an AI-driven infrastructure
* The role of clean, definable data goals in successful AI implementation
* How to scale the AI workload

Globally there are 2.2 billion active gamers, and 47 percent of them shell out cash while they play. And 100 percent of them are at risk from fraudsters who rip off everything from a gamer’s identity to their credit cards, online goods, and trust in your company. With every instance of fraud, your reputation takes a nose dive, driving away customers and directly impacting your bottom line.

But fraud is notoriously difficult to combat. Legacy rules-based approaches have never been able to keep up with fraudsters, who constantly evolve their techniques using sophisticated technology like automated scripts and bots.

That’s why machine learning and artificial intelligence are being leveraged to detect fraud before it affects your company and end users. Machine learning can sift through billions of game events and analyze vast streams of data in real time to stop fraud in its tracks.

To learn more about how machine learning and AI can keep your game and players safe from increasingly aggressive online criminals, don’t miss this VB Live event!

In this webinar, you'll learn:
* How the gaming industry can secure gamer data and build trust
* How account takeover, fake licensing, spam, and scams pose a particular challenge to gamers and gaming platforms
* What policies your company should have in place around data breach ransom
* How to combat trolling

Unemployment is at a record low, which is great for the economy, but tough on recruiters, now that hiring has become a seller’s market. But new AI-powered solutions for virtually every part of your recruitment funnel can give you the advantage you need in a tight market, and even improve your bottom line: Companies leveraging AI in their hiring initiatives are seeing an increase of 18 percent in their revenue and a 30 percent boost in profit.

And with over 62 percent of companies expected to be using AI to find and hire the best talent by the end of this year, getting on board the AI train has become an imperative — if you want to stay competitive.

Join execs from Adecco, LinkedIn, and Trivago to learn how how AI is revolutionizing their ability to resource high-quality talent, and how your company can do the same, in this VB Live event!

Register here for free.

In this webinar you'll learn:
* How to find the right talent faster, using data-driven AI
* The best tools to find quality candidates who progress to face-to-face interviews
* How to assess and measure existing talent to become smarter about avoiding bad hires
* How to engage and grow current employees to decrease the costs of high turnover
* Whether your recruitment and retention efforts are "AI-ready"

Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

In this webinar you'll learn:

* Key engagement strategies using AI
* How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
* The role of time-based triggering in automation and monetization
* The evolving trends in marketing automation and omnichannel marketing

AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

Register now for free!

Attend this webinar and learn:
* How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
* How companies can leverage AI to uncover new markets
* The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
* The future of AI in retail: What's next?

Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking

Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

Register now for free!

Attend this webinar and learn:
* AI fact versus fiction when it comes to sales
* How to build a data- and AI-friendly sales organization
* How leading brands build real results and how they do it
* Which AI tools actually bring results and which are still in development
* What's next for AI and sales?

By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

In this webinar you'll learn:

* How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
* Understand the role of location-based data mapping in the "Location of Things"
* The application of data-enriched mapping to industries like retail and automotive
* How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Western Union have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

Attend this webinar to learn:
* The real truth about AI and customer service
* How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
* How bots and humans can work together to optimize customer support
* How to assess whether your organization is bot-ready

The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

By attending this webinar, you’ll:

* Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
* Gain perspective from established health tech CEOs
* Understand the importance of having a strategic VC in an industry like healthcare
* See what VCs are looking for in the healthcare and health tech categories

The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

And the question is -- how do you monetize that at scale?

Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

Register now for free.

You’ll learn about:
* The opportunities provided by the growth in the esports streaming content market
* What's causing the streaming content surge and market growth
* The technology making this explosive esports growth possible on a global scale
* Confronting the problems around scale in markets like China and elsewhere

Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

Attendees will also learn:

* How AI and machine learning are powering today’s financial wellness tools
* Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
* How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
* Using an API to gain insight and deliver actionable advice
* How to leverage data intelligence to build apps and solutions that help users improve their financial health

A projected 10 billion more devices will be connecting to the Internet in the next four years. The business potential behind that number is huge, but so are the challenges the IoT ecosystem faces — from lack of a shared architecture for interconnection to the continued problem of how to authenticate devices on the network.

But as customers connect more devices and expect less friction and more continuity across them, blockchain technology seems to hold the potential to unlock new business model use cases — and ROI from them. Join the latest VB Live event to learn more about intersections between IoT and distributed ledger technologies and explore how they can unlock the security required to realize a profitable Future of Things.

In this webinar you'll learn:

*What distributed ledger technologies such as blockchain mean for businesses in 2018?
*How blockchain for IoT can build trust between people and parties who transact together, reduce costs, and accelerate transactions
*The future of universal architecture and what it means for autonomous products and services

Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

Don’t miss out!

Registration is free.

In this webinar, you’ll learn...
* The power of dynamic retry logic, optimized for each individual invoice
* The incremental lift that a well-designed dunning strategy can have on revenue
* The key metrics every subscription business should understand to prevent churn
* How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.

Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

You’ll learn:
* What technologies fall under the AI umbrella
* How companies like Kayak use AI to understand customers and personalize experiences
* How to identify the right AI use case for your business
* Common challenges firms face when implementing AI
* Why AI’s time in the sun has finally come, and why it’s here to stay

AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

In this webinar, you'll learn:
* What’s new in AI for 2018 -- and what’s coming down the pike
* How businesses are using AI to drive results
* How to go beyond customer retention and power customer engagement

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

During this webinar you’ll learn how to:
* Boost engagement with real-time, location-based consumer engagement and experiences
* Gain insight into the behavioral patterns of customers and prospects
* Understand the future of location data for your business

Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

In this webinar you’ll:

* Understand the power of the customer data you have at your fingertips
* Learn how to leverage data to drive personalized, cross-channel marketing
* Discover how AI can transform your marketing strategy

Cyberattacks cost companies over $1 million per day and the video game industry is being targeted more than ever. The global audience is huge and growing across demographics. The number of platforms, from personal computers, consoles and hand-helds to smartphones and tablets, makes a smorgasbord of vulnerable users.

And then the bad guys get to work. Accounts are hacked to rip off virtual items your users have invested time and money on, and real-world identification and financial information is harvested for sale. All told, DoS attacks piss off users and drop game income, and more.

Game publishers and developers are the ones who end up shouldering the blame, taking massive financial and reputational hits. But there are increasingly sophisticated ways to lock out the hackers, keep your users safe, and your intellectual property secure.

Join this VB Live event to learn from digital security experts about the four key perimeters of defense, how to proactively secure your environment, and protect against the increasing number of hacks, DDoS attacks, and more.

Founded in 2006, VentureBeat is the leading source for news and perspective on technology innovation. Our news, analysis, and events provide deep context to help executives, entrepreneurs, and tech enthusiasts make smart decisions. We aim to inform and inspire. Led by founder and CEO Matt Marshall and a team of experienced journalists, VentureBeat covers a range of technology trends — from artificial intelligence to virtual reality, small business to enterprise, health tech, cloud, games, and more.