They branded the Surface with their Windows logo rather than the Microsoft logo, what's up with that? You know that a change to the corporate branding has been in the works for probably a year prior to this announcement, they could have coordinated the whole thing better since this is the product that is suppose to be an "industry game changer". I think they announced the (semi) faux tablet to try and get some media hype at this time when Apple is dancing on their pointy little heads.

Does the pink keyboard make the Surface's ass look fat? This thing is so chunky looking I don't see how even a newer logo will help it.

and in 2009 Microsoft unveiled their logo for MS retail stores, so their branding has been in turmoil for quite a while.

The same iconic Apple logo has been shown in various graphic styles since 1976, but there's always been a sense of continuity … so that even recent graphic treatments to it like this only enhance the brand.

However the new logo does fit with the up coming Win 8 which into itself, whats gone are gradients and textures - like the logo it self all are gonna be pretty much (flat) in appearance (tool bars) task bar yada yada.

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