My comment at the hotair article:
If this does not happen, the GOP must be destroyed and a new party built to replace it.
Love the idea. I think we all can agree that Republican is a tarnished brand, with a country club reputation, not Joe the Plumber.
Just dumping the Republican name will win us several points in the polls. But theres more. Its time we cater to Joe the Plumber, and the country clubbers and most of the old authoritarian guard will come along.
What does Joe the Plumber want? Ask him. Thats the replacement party we need to create. I know that Joe doesnt like the antiquated cr@p that the old guard still finds a rationale for supporting. Joe pretty much is going to talk like John Stossel, I think. Thats where the new majority is going to be found; thats what is going to explode the left  right paradigm as it currently exists.