The Mill BLACKBIRD® is the first fully adjustable car rig to create photo-real CG vehicle assets, acting as a production tool to inspire car brands, agencies and film-makers to do things in new, innovative and efficient ways. It is one of 65 overall finalists to be named in this year’s coveted innovation shortlist and will be judged in the VR & AR category.

Check out the full list of finalists on the SXSW website and keep an eye out for the winners at the SXSW Interactive and Innovation Awards ceremony on Tuesday 14th March.