What Makes A Great Branded Content Headline?

October 2017

Aside from content, headlines are the single most important part of an article – it’s the gateway to your content and it’s what makes the reader hungry to find out more. In this whitepaper, we go through a variety of elements that contribute to a headlines success. We will deep dive into characters, words, and phrases, giving you a detailed look at global aggregate headline performance data from the world’s leading premium publishers.