One of the key things I’ve learnt in business is to never rest on my laurels

One of the key things I’ve learnt in business is to never rest on my laurels. Having won several business awards, it would be all too easy to get complacent, but the secret to attaining and retaining a market leading position in any industry is through innovation.

Whether it’s an International company like Dyson or local success stories like Teesside gaming firm Double Eleven or Newcastle-based trend forecaster Joanna Feeley, keeping your business alive with fresh new ideas is essential to avoid stagnation.

It’s particularly important in the competitive weddings and events industry to ensure you’re always one step ahead of the competition.

There’s always room to improve existing systems and processes, or to come up with entirely new concepts.

With this in mind, we’ve just launched our new Opulence with Elegance Autumn 2013 Collection featuring a whole new range of designs on different themes.

People often ask me where I get my design ideas from or what the next big trend will be. While everyone has different tastes, there are usually a few key trends that will really take off.

I’m a big admirer of Joanna Feeley who’s company Trend Bible helps big name brands plan their ranges. She looks at next year’s fashion and interior design collections, analyses Government statistics, speaks to gallery curators about future exhibitions, visits trade shows, reads influential blogs and even checks out what films will be released in 18 months’ time.

It’s amazing how social, cultural and political changes influence design too. For instance, vintage shabby chic has been popular since 2008 and will be for some time. During a recession people want comfort and nostalgia.

Now there is optimism, green shoots and a recovery on the horizon, people are looking to the future and they want some new refreshing and vibrant options. They want the feelgood factor. As a result opulence and indulgence is making a return.

Our new collection taps into the continuing demand for vintage with options designed in lace and vintage fabrics such as our lace chair bands, but also has some exciting new looks. Our new tweed chair caps which can be accessorised, are perfect for country house private dining not just weddings.

There’s also an opulent, but elegant, range of frilled organza chair caps and handmade trailing flowers veils for the back of chairs.

We’ve also developed a daily hire range of table cloths and napkins available in 60 different colours, which is perfect for everyday use in busy restaurants and venues.