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What It Is
Most college basketball fans would salivate over a day that
starts with a pickup game on the court at New York's Madison
Square Garden and ends with watching Duke play St. John's from a
luxury skybox during the 2k Sports Classic.

Fandeavor.com can make that happen. The
Las Vegas-based company puts together game-day experiences
worth bragging about--package deals that provide exclusive
access to the field, court, broadcast booth, locker room,
athletes and coaches from a growing number of professional and
college sports teams, including the Dallas Cowboys and San
Diego Chargers.

How It Started
Fandeavor founders Tom Ellingson and Dean Curtis worked as
business and web development executives, respectively, for
Zappos.com. While there, Ellingson was courted as a sponsor with
game-day VIP experiences from a number of sporting events and
teams. "The more we found ourselves on the track before a NASCAR
race or on the court before a hoops game, the more we thought,
These are great experiences for sponsors, but what if there
was a way for regular fans who can pay for it to do it,
too?" he says.

The pair launched Fandeavor in 2011 while still at Zappos. By
June 2012 they had transitioned to the sports site full time,
helped by a $525,000 round of funding led by Zappos founder Tony
Hsieh and his Vegas Tech Fund.

Why It Took Off
Fandeavor's first offering was two $400 behind-the-scenes
immersion "experiences" at the Las Vegas Invitational college
basketball tournament; each package included a "chalk-talk" with
an assistant coach from UNLV, two seats in a luxury suite and a
basketball autographed by the head coaches of all the teams in
the tourney. Both packages sold, and word got around that
Ellingson and Curtis delivered a first-class experience with
exacting customer service, qualities they had learned from their
time at Zappos.

The Business Case
Most of Fandeavor's packages run from $200 to $700 for two
people. At the extreme end, $4,300 will get you the Dallas
Cowboys experience, which includes field access, player
introductions, seats for the game and rooms at the team hotel.
With each package, Ellingson and Curtis negotiate revenue-sharing
arrangements with the associated team or tournament; teams get 50
to 75 percent, and Fandeavor keeps the rest. At any given time,
the site lists roughly 40 events from which fans can choose.

What's Next
This year the company plans to add events from Major League
Baseball, the NBA and NASCAR. Once the sports world is locked
down, Fandeavor aims to bring its VIP model to other events,
including music and food festivals--"anything that will give
regular fans the kind of exclusive access they can only dream
about," Ellingson says. "Creating these once-in-a-lifetime
memories and experiences is what we want to do."