McDonald’s serves Messina with cease and desist

McDonald's has hit Messina with a cease and desist letter after the gelato icecream chain used the 'Mc' prefix at a recent event.

Messina responded with a cheeky open letter on Instagram saying the McDonald's reference was intended to be a tribute to the fast food giant, but acknowledged it "rubbed them the wrong way".

"Seems Ronald didn’t take it too well! They sent us a very polite ‘cease and desist’ this week saying we can’t use the ‘Mc’ prefix. It’s weird, but it’s a thing... We’ve replied with an open letter and we reckon we can win that little clown over," Messina wrote.