What is that Ingredient?

Have you ever picked up a product and looked on the back of the packaging to read
the ingredients? While catching the calorie count and percentage of how much of
your daily recommended salt you would be consuming did you also bother to read
those ingredients?

The list usually start off pretty simple. Ingredients like; sugar, water, flour,
and salt; all of these ingredients make sense. But then you get into the ones
like; dextrose, corn syrup,
glycerin, and modified corn starch, suddenly you no longer really are sure what you
are eating. Finally towards the end of the list you run into these ingredients you
can barley pronounce, ones like; niacinamide, agar, datem, vanillin and
pyrophosphate. Granted some of these ingredients like; riboflavin, citric acid,
and potassium sorbate are household names. Regardless it does not answer the
question: What is that Ingredient?

That is what this website is here to do. It is time to stand up ask some
questions. Questions like why are we eating all these non-food ingredients? What
is it that I am putting into my body when I eat your snack cakes.

Currently What is that Ingredient's data is all done by the founders. We are branching out
to include some of our friends to assist us in the research. Are you interested in joining the team?