The Blog

The IWC Watch Company seems to be making all the right moves these days. In the last 12 months IWC has had a watch product placement in 3 major motion pictures – making it one of the most popular brands in Hollywood.

Stars who are not IWC brand ambassadors have been flocking to IWC watches en mass. People like Eric Dane, John Mayer, Chris Tucker, Jason Statham, Jude Law, Orlando Bloom, and Kevin Dillon from Entourage have all publicly been photographed wearing IWC Watches – with the Big Pilot Watch being the favorite.

There is no doubt that IWC is on a roll. The IWC Big Pilot and and anything in the Portuguese collection generally sell the moment they enter our showroom. The IWC Aquatimer is also coming on as a popular sports watch.

The re-introduction of IWC’s Da Vinci watch collection was well received this year at SIHH and should be a sucessful collection for IWC just like the Aquatimer collection. At SIHH IWC rolled out the red carpet inviting some of the biggest stars in Europe and America to come preview their new cache of watches. In a matter of an hour, you saw Jean Reno, Zenedine Zedane, Boris Becker, Matthew Modine, Kevin Spacey and Cate Blanchett all sporting spiffy new IWC Watches.

About a month ago Tony Parker (AKA – the luckiest man in the world – married to Eva Longoria) was photographed wearing a brand spanking new IWC Da Vinci watch. I was about to report on it when I saw he recently had signed on to be one of IWC’s watch ambassadors.

As you can see our friends at the IWC seem to have some serious momentum. They are the darling of the glitterari and have multiple successful watch collections which is unheard of in this industry. Most Swiss watch companies usually have one collection that is hot at any given time. Congratulations to our friends at IWC who seem to be on top of the world these days.