9 Best Services for PPC Research 2019

The key success factor of a PPC campaign is the ability to do the research and measure its effectiveness correctly. The marketers spend hours studying reports and acquiring data that would facilitate their work and increase the effectiveness of such campaigns. This is the job no one wants that can be easily avoided.

Let’s have a quick overview of the top PPC research services that help do all the hard work, make correct conclusions and decrease the cost of PPC campaigns.

Which services help run effective PPC campaigns?

Surely, when running PPC campaigns in Google, this must be a number one tool to consider. The keyword planner is free and is integrated within Google AdWords. Surely, it’s not a magic wand but allows you to:

track keywords search volumes by month

see competitive metrics

However, the provided data may not be enough to have a full picture, analyze the competitors and make the necessary improvements to decrease investment. Thus, you might need to go for extra SEO tools for in-depth analysis.

This all-in-one SEO solution works perfectly for PPC research. All the necessary data are available after you enter keyword/URL prefix/root domain/URL/with subdomains in the search field, then specify a country you wish to target and click the Search button.

The navigation is easy and intuitive. Thus, on the left, under the PPC tab, all the relevant data is conveniently provided. You get to flawlessly research the necessary info about:

Keywords

Competitors

ad examples

ad research

The keywords tab is purely awesome. It allows tracking such metrics as ad’s position, volume, CPC, level of competition, as well as search queries for which the ads with the keywords you use are displayed.

Access to and the ability to have this kind of data available, would be certainly handy for PPC advertisers, and help increase ROI and campaign optimization.

First, the positive:

profound analysis of the competitors

preview of the ads

research of the key phrase used in PPC

level of competition and the ability to change/specify competitors

cost of the chosen keyword phrase

reports on PPC ads with the researched keyword phrase, including landing pages they lead to

on-going innovations and improvements

advanced reports

outstanding customer service and support

Now, the negative:

The service has been created for deep SEO site analysis, thus newbies may find the terminology a little frustrating. Which doesn’t seem to be an actual disadvantage, right? Anyways, user tutorials are also available here.

Pricing: Serpstat can boast of an advanced pricing strategy. They’ve got plans for personal and business use. Personal plans start at $19 per months to $299. Yearly plans are offered with a good 20% off discount. Business plans are surely more advanced. Also, they offer to see the tool in action for free with a limit to 30 daily queries.

When it comes to PPC research, I’d say SEMrush falls a little behind aside from keyword analysis for such ads. The tool claims to use multiple channels to collect keywords, thus allowing you to find the most relevant ones.

This is another easy to use but relatively new service that helps polish your PPC campaigns. Most users confirm that it allows achieving higher ROI as the service entirely specializes in search and shopping PPC automation.

The customer service is good, as well as the UX of this tool. Additionally, some user guides are provided to ensure a flawless experience.

First, the positive:

proved ability of the tool to take the performance of campaigns to a new level

perfect for business with long-tail clients’ strategy

great customer service

Now, the negative:

doesn’t fully match non-long-tail clients’ strategies

too complicated to understand without additional training

Pricing:

Spaceboost pricing is really advanced. It starts from free up to 17,400 euro per month, all depends on your requirements and available budget.

This is an awesome tool that helps run a different kind of research. It allows analyzing how your existing Google ads are actually performing. Moreover, the tool is free and easy. All you need to do is enter your email address and get started. You’ll be able to have a good-quality overview of your Google Ads account within a minute.

First, the positive:

free

fast

easy

Now, the negative: not detected so far as the tool does what it says, no more no less.

This PPC research tool focuses primarily on how your competitors do it. This can be handy in order to make your campaigns more optimized, as well as always be ahead and avoid any stabs in the back from the competitors.

In order to know what your competitors are about, you’d only need to enter their website URL in the iSpionage search field on the main page and click ‘start spying’. You’ll get to the page, where the following competitor’s data will be available:

PPC keywords

ads

more data on the competitors

Thus, you’ll see what budget the competitors monthly spend on AdWords, and select profitable keywords based on data you’ve got on the competitors.

First, the positive:

quality keywords

ability to create keywords alerts

great tool to spy on the competitors

works perfectly for longtail and mainstream keywords

Now, the negative:

data on some competitors is not always available

limited possibilities of the free account

display ads don’t get tracked

sometimes confusing misleading data

Pricing:

Monthly plans start from $59 to $299. There’s also the ability to purchase a custom enterprise solution. 6-months plans go at a discounted price as well:

You might disagree to see Ahrefs the last on the list. This SEO tool has been undoubtedly one of the top SEO solutions for a while already, and it does offer a great pool of functionality when it comes to search engine optimization. However, when talking about PPC research, the service does fall behind. Though you’ll still be able to track keywords with the highest CPC, this data may not be enough. The ability to walk around their service to have a better idea about what exactly they offer for PPC research would be much appreciated. For now, they do not provide a free trial, which is certainly a miss.First, the positive:

great support &helpful guides

trusted site with an expertise in SEO

advanced backlinks database

Now, the negative:

7-day trial is paid. It’ll cost you $7 to check out what the tool offers

This is indeed worth considering. It primarily specializes in the keywords research. The tool provides data on keywords volume, PPC competition, CPC and frequently asked questions that include keywords you are searching for.

First, the positive:

small-niche tool

quality results

flawless navigation and experience

keywords suggestions

ability to conveniently include/exclude keywords

creating lists

Now, the negative:

limited possibilities if you need more SEO data

no in-depth analysis of the competitors

no possibility to quickly overview the competitors’ ads

Pricing:

Plans start from $27 to $99 with a possibility to get 40% off for annual plans.

Wrap Up

Doing the research is critical to run effective PPC campaigns. The tools mentioned above already have both feet on the floor. They have been tested on multiple occasions, reviewed and proved to help run budget-friendly ads. Hopefully, it’ll be easy for you to make your choice and avoid bidding on PPC keywords that are too expensive and highly competitive.