List of Topics for MKT619 Final Project Dissertation

Effect of retail branding on consumer buying behavior: a study of fashion brands.

Effect of advertising spending on brand loyalty.

Effect of advertising spending on customer satisfaction

INSTRUCTIONS:

The students are required to choose a MKT619 project marketing topic from the list given above. For every topic, the students must choose two competing brands in the same industry. The selected brands are required to be mentioned in the topic.

NOTE:

More than one student can select the same topic from the given list; however, they are NOT allowed to submit the same work. The submitted work must also be different from the one submitted by any other student in previous semesters.

Copied work will be straightaway rejected without any consideration and the result of such students will be declared as FAIL. The students are NOT recommended to work on “new product development” because of the potential difficulties in gathering sufficient primary data related to this topic

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Qualification:- M.Phil ((Business Administration)
Research Experience:- Experiences include data collection in qualitative research and quantitative research, data analysis at SPSS and excel sheet,report writing and presentation of findings.

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