Top Branding Strategies | How To Get Big-Brand Attention For Your Small Business

Top Branding Strategies | So you want to launch a business? Great! You’re not alone — over six million businesses are being launched every year, making it vitally important that your business stands out for all the right reasons. Branding is of crucial importance when starting your business – it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business.

It’s one thing to have your logo designed and to print your first set of business cards. But consistently building your brand? That’s something completely different. You know branding is vital to your business, but where do you start? Your logo, your website? Branding your small business or startup can feel overwhelming. It’s not necessary to be a multibillion dollar corporation to come across as a professional, high-end looking business. Here are 6 branding tips for small business owners on a limited budget.

Number One Rule: Know Your Customers | Top Branding Strategies

To win your audience’s hearts and loyalty, start by learning who they are. Your small business can’t do everything; likewise, it probably can’t serve everyone. Your clients probably skew toward certain demographic or socioeconomic groups. They may share a common problem, interest or need. Your brand has to connect with these people – they should be your target audience. Make sure that you are creating something that will have a positive emotional connection with them.

Stand Out | Top Branding Strategies

Standing out means being different. If your brand is going to be strong, you have to be able to figure out what it is that makes what you do unique. What sets your business apart from others in your industry? What makes you different and original? Review the product or service your business offers, determine the position in the market it hold and research the emotive and rational needs and concerns of your potential clients. Your brand character should promote your business, connect with your client base and differentiate you in the market.

Maintain A Consistent Brand Identity | Top Branding Strategies

The term ‘brand identity’ refers to the visual elements; logo and associated assets. This might comprise a style of photography or a particular color scheme, but creating a set of definitive ‘brand guidelines’ will enable you to have a consistent approach to branding and messaging. Actively building your brand requires consistency. You have to repeatedly send the same messages, use the same visual elements and deliver the same positive outcomes for your clients.

Create A Logo | Top Branding Strategies

You have to have both verbal and visual brand representations for your businss. That means you need a logo and color scheme that complements your verbal message, and creates a cohesive presentation for your materials and website. As you think about your logo, keep your audience and services in mind, because you want your logo to convey the nature of your business. Small businesses often assume they can’t afford to hire a graphic designer for logos and business cards, but sometimes you can’t afford not to. A professionally designed logo builds trust and a strong logo will help to pull your brand together.

Find Your Voice | Top Branding Strategies

What you say is important, but don’t forget how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your clients. This voice should be used in all written communication and even in the visual imagery of all materials, online and off. From business cards and logo to email newsletters and brick-and-mortar signage, all of your messages and sales materials should look, feel and sound like they come from the same source.

Have Great Products And Services | Top Branding Strategies

Word of mouth is often a small business’ best lead generator, so having great products and services that people talk about is a vital element of your brand and why you are in business. Some business owners stop focusing on building great products and services when they become successful. This is a mistake. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your offer – keep refining your products, testing new services, and making sure you always put product first, not the money it brings in.

Share the love:00000

If you enjoy reading our blog, would you mind taking a moment to rate it? Thanks for your support!

Subscribe to our newsletter!

Name

Email

Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.