IBM – Life of a Threat

Cyber attacks are becoming one of the biggest threats to modern society. They cost companies billions in revenues and undermine consumers’ confidence. To understand the root of the problem, you have to understand the life cycle of a threat.

Having worked on many projects with Myriad Media on various IBM business units, we know their brand guidelines. At the same time, we wanted to give this group, X-Force, a distinct look. We took IBM’s blue & green palette and employed simple, bold icons to create dramatic scenes.

As designers and animators, sometimes we can get too excited and carried away at the chance to create something fun. In this case, “cyber attack” and “virus” are key words that could set us off.

There were a lot of cool things we initially sketched out with those words in mind. However, we refrained from diving too much into “style” and made sure “function” was the focus. The end result was a unique, on-brand animation that gave X-Force a distinct look and feel while keeping viewers focused on the message.

bien is a motion graphics studio in Los Angeles, California with offices in Raleigh, North Carolina. We’d love to partner up on something fresh, no matter where you work out of. Give us a shout and let’s talk.