Several shoppers shared images of the bougie berry on social media over the weekend, and now the store is receiving a lot of backlash for its overpriced strawberries.

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CitySuper says its supplier purposely packaged the single berries in a box because the strawberries were intended to be sold as Valentine's Day gifts.

I don't know about you, but I would be pretty disappointed if my boyfriend handed me a little box on Valentine's Day and I only found an overpriced strawberry inside.

Plus, if you're going to shell out $22 for a strawberry, it should be covered in edible gold — or at least dipped in some damn chocolate for Heaven's sake.

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A CitySuper spokesperson told the Hong Kong Free Press, "The strawberry gift box was imported from Japan with its original packaging given its premium grade, rarity and fragility for quality protection."

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The supermarket claimed the berry's exorbitant price was caused by a combination of factors, including the strawberry's cost, market conditions and exclusivity.

The strawberry was air-flown from Nara, Japan, and it is considered to be a "rare" piece of produce with "good acidity and rich sweetness."

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Some of CitySuper's biggest critics include a group of environmentalists who have been petitioning for Hong Kong supermarkets to use less plastic packaging.

In addition to the petition, one environmentalist, Gary Stokes, has started a campaign called #trashthecheckout.

The campaign urges people to remove the packaging from produce and leave it at checkout counters in order to send supermarkets a message about reducing plastic packaging and sourcing products responsibly.

After seeing the "heavily-packaged strawberry," Stokes told the South China Morning Post the fruit looked like "something out of Mad Max — like it's the last strawberry on Earth."

Something tells me this extravagant strawberry isn't going to be the store's best seller.