Infographic Friday: Optimize LinkedIn Ads With This Official Guide

March 16, 2018

LinkedIn recently published an official infographic on optimizing ads for its network as a part of its Secret Sauce handbook. This infographic is chock-full of ad optimization tips for Sponsored Content, Sponsored Inmail, and Dynamic Ads, so all of your LinkedIn bases are covered.

Some interesting takeaways include:

Keep your ad copy under 150 characters for an 18% boost in engagement.

Incorporate stats into your ad copy for a 162%(!) boost in impressions and a 37% higher CTR.

Send your Sponsored Inmail messages from an employee account (instead of your company account) for a 16% higher open rate.