Stellar Branded Content

If the 2016 holiday season was any indication, branded content is finally taking off. If this trend continues, you can look forward to more entertaining and high quality videos from your favorite brands.

But who on earth would watch a long-form ad, you might ask? Turns out, plenty of people, so long as it’s enjoyable. The key is that this branded content won’t even feel like an ad.

So, if you just sent out an email blast to your audience, coordinate your social media posts too. You could even run a special offer simultaneously to encourage engagement on more than one device.

The Walking Dead did an excellent job with an enhanced second screen experience. By providing interactive content to accompany each episode, The Walking Dead drove viewer engagement and gave viewers more to share than just the show.

What else do you see as a trend for video marketing in 2017? Please share in the comments below!