A post shared by StyleLikeU (@stylelikeu) on Jun 23, 2017 at 12:29pm PDT

Founded by mother-daughter duo, Elisa Goodkind and Lily Mandelbaum, StyleLikeU is a multimedia platform challenging the narrow view of the fashion industry. StyleLikeU is not your typical glossy fashion publication. Rather than trying to sell an unattainable beauty standard, or continually featuring the same models and faces, they have created a forum celebrating an individual’s flaws. StyleLikeU embraces this uniqueness rather than trying to hide it. The duo notes StyleLikeU is about “turning that struggle or that flaw and realizing it’s that amazing thing about an individual.”

A post shared by StyleLikeU (@stylelikeu) on Jun 30, 2017 at 3:15am PDT

In 2014 the duo developed “The What’s Underneath Project” which is a subsidiary to StyleLikeU. The YouTube series went viral with over 100 episodes and over 35 million views worldwide. The project is a series of interview sessions featuring selected individuals from various ages, genders, races, body types, and abilities. “The What’s Underneath Project” appears like a collective group therapy session conducted by Elisa and Lily. Each participant is asked a series of intimate questions, covering such themes as self-image and personal identity, topics that normally tend to be difficult to discuss. Even though the participants come from various backgrounds, with many individuals in industry and/or the public eye, they share and face the same daily struggles allowing Goodkind and Mandelbaum to conclude namely that no matter what our background we are all united in sharing similar life challenges.

A post shared by StyleLikeU (@stylelikeu) on May 17, 2017 at 4:16pm PDT

Lily Mandelbaum notes the project was developed in order to “make people feel less alone in this image based culture and to make people recognize that they might be more connected to another person after listening to their story than they might have thought at first glance.”

A post shared by StyleLikeU (@stylelikeu) on Jun 1, 2017 at 7:37am PDT

Elisa Goodkind and Lily Mandelbaum are currently on a European tour and this week the pair are in Berlin.

Elisa Goodkind and Lily Mandelbaum are currently on a European tour and this week the pair are in Berlin. Even though it is not the most practical piece of luggage, the two have been travelling with a stool, the same stool each participant has sat upon in each of their sessions. Join them this Friday, July 14 at 2pm at the PowerGuide Salon, where StyleLikeU Duo will be discussing their cult style and body empowerment blog, which emphasizes, “flaw or imperfection is part of what makes you a work of art, that freedom and that individuality is reflected in your style.” This project’s groundbreaking position has the power to unleash a newfound freedom in us all encouraging us to embrace our weaknesses and own them, wear them on the outside instead of hiding them within.