Student CM 380 Fear Appeals

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Transcript of Student CM 380 Fear Appeals

Motivational AppealsFearGuilt/PityHumorMiscFearProtection Motivation TheoryThreat: severityvulnerabilityDrive Theory: more fear = more persuasionExtended Parallel Process ModelFear control vs.Danger controlGROUP EXERCISE:Using PMT design a message to persuade parents to work to prevent childhood obesityInclude all five stages of PMT and describe how you satisfied each stage.1. severity of the threat2. vulnerability to the threat3. efficacy4. self-efficacy5. address the costsDrive Theory: more fear = more persuasionCurvilinear Model: moderate fear = more persuasionFearCurvilinear Model: Too much fear may encourage maladaptive strategies.Protection Motivation TheoryThreat: create fearResponse: solution to reduce the dangerProtection Motivation TheoryResponse: efficacyself-efficacycostMake sure your group name and each group member's name that contributed to the exercise is listed on your paper.