The programme is supported by an ad video, which poses the question: 'What if female scientists were celebrities?' and features 86-year-old physicist Millie Dresselhaus, the first female to win the US National Medal of Science in Engineering.

GE chief economist Marco Annunziata said: “Unless we bring more women into technology and manufacturing, there will be a significant negative economic impact on the sector. This is a problem for business to actively address.”