CHARLOTTE, N.C.--(BUSINESS WIRE)--TheHaus™ Personal Vaporizer by Mistic®,
maker of high quality, value-priced electronic cigarettes and vapor
products, is now selling at more than 75 Walmart stores throughout
Oklahoma.

Mistic announced last month that its Haus™ Personal Vaporizer will be
available countrywide this spring, reaching 15,000 locations across
multiple national retail chains, including Walmart, Circle K, The
Pantry, H-E-B, Winn-Dixie and Bi-Lo.

“We have received lots of positive feedback from our customers asking us
when and where they can purchase a Haus Personal Vaporizer,” said John
Wiesehan Jr., CEO at Mistic. “Demand for tank-like systems like Haus
continues to grow among retailers and consumers and we are thrilled that
our personal vaporizer is now selling at Walmart stores in Oklahoma.”

Retailing for $19.97 at Walmart, the Haus Personal Vaporizer will be
sold as a complete starter system, offering current adult smokers even
more choices to switch to a unique alternative that minimizes many of
the negative effects of traditional tobacco. Five distinct blends will
be available to use with Haus, retailing at $6.97 at Walmart for a 10mL
tamper- and child-proof, slow-drip bottle.

The introduction of the Haus Personal Vaporizer comes at a time when
Mistic has become the best-selling brand of e-cigarettes at Walmart,
based in part on data reported by Nielsen’s Brand Rank Report for the 13
weeks ending Nov. 23, 2013.

“We are one of the first brands to rollout a personal vaporizer at the
national retail level,” said Wiesehan. “Our leadership position at
Walmart and reputation for quality, taste and value enables us to
successfully extend the Haus brand across mass merchandise, convenience,
dollar store and grocery retail channels.”

About Mistic

Mistic® electronic cigarettes is a conscious-minded brand of
high-quality vapor products, primarily sold through brick-and-mortar
retail channels under the direction of its parent company, Ballantyne
Brands. The company’s rechargeable and non-rechargeable e-cigarettes are
sold in approximately 40,000 retail outlets across the U.S., including
Walmart, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn
Dixie/Bi-Lo and Food Lion, expanding to 80,000 stores with the
introduction of its Haus™ Personal Vaporizer. Mistic continually works
to provide customers with a more enjoyable alternative smoking
experience at a price below its competitors and much less than that of
traditional cigarettes. As the best-selling brand of e-cigarettes at
Walmart, Mistic continues to be a leader within the e-cig category,
ranking No. 2 in unit sales and No. 3 in dollar sales in XAOC channels,
according to Nielsen C-Track Database and Wells Fargo Securities for the
2013 year ended September 28.