Coca-Cola Freestyle is a touch screensoda fountain introduced by The Coca-Cola Company in 2009. The machine features 165[1][2][3] different Coca-Cola drink products,[4] as well as custom flavors.[5] The machine allows users to select from mixtures of flavors of Coca-Cola branded products which are then individually dispensed. The machines are currently located in major Coca-Cola partners and retail locations as a part of a gradual and ongoing deployment.

The cabinetry was designed by the Italian automotive design firm Pininfarina, via their Pininfarina Extra industrial and product design subsidiary.[6] Technologies involved include microdispensing technology and proprietary PurePour technology. Both technologies were originally developed to deliver precise doses of drugs.[1] One Freestyle unit with a similar footprint to a current vending machine can dispense 126 kinds of carbonated and non-carbonated beverages. Microdosing blends one or more concentrated ingredients in 46 US fl oz (1.36 L) packets with water and sweetener at the point where the beverage is dispensed,[4] thus avoiding the use of traditional 5 US gal (18.9 L) boxes of syrup (also known as a bag-in-a-box).[7] Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses RFID chips to detect its supplies and to radio resupplying needs to other units. The machines transmit supply and demand data to both Coca-Cola and the owner including brands sold, times of the day of sales, troubleshooting information, and service data.[8] The traditional ice cube dispenser remains.[9]

In late June 2012 Coca-Cola started a limited trial in the UK (in association with Burger King UK), with the machine initially deployed in 16 locations around Greater London.[27] They are also now in Five Guys UK branches.[28] The selection of brands available from a UK Coke freestyle machine is different from the USA's, as only brands that are usually sold in the UK are available. Schweppes Lemonade and still versions of Fanta are brands that are available.[29]

In late February 2015, the company updated their system to divide drinks into four different categories, including a full selection, fruit-flavored mixes, caffeine-free drinks and those with low- or zero-calorie formulations.

Customers choose a base product,[30] which they can supplement with additional flavoring. Diet and Zero products remain low or no calories even with flavorings added. The machines include flavors not previously available to the markets served by the machines, including Orange Coke, which was previously sold only in Russia and the Baltics (and briefly in the United Kingdom and Gibraltar).[31] Customers may also download an app and create their own custom mixes with up to three different base products and three different flavor shots, which the fountain pours by scanning a QR code.[32]

Freestyle fountains located in Firehouse Subs locations offer the chain's signature Cherry Lime-Aid.[33] Fountains at Sea World Orlando offer an exclusive vanilla-flavored freestyle flavor called 'South Pole Chill',[34] and those located in Moe's Southwest Grill locations offer an exclusive vanilla/peach-flavored freestyle flavor called 'Vanilla at Peachtree'.[35] Moes introduced a new flavor called Moe-Rita in May 2017 which "combines limeade, lemonade, orange and original flavors for a refreshing margarita-inspired sip".[36] Machines in Wendy's restaurants have featured unique beverages such as a flavored cream soda named after founder Dave Thomas.

After Vault was discontinued in 2011, it was replaced with Mello Yello.

Dr Pepper and Diet Dr Pepper will be served instead of Pibb Xtra and Pibb Zero in areas where Dr Pepper is distributed by Coca-Cola bottlers, or at locations with separate fountain contracts to serve Dr Pepper.

Orange Vanilla Coke is a newer flavor that has been seen in new Freestyle machines. This flavor also exists in Diet form.

Surge is currently available for a limited time in Freestyle machines at select Burger King restaurants.[37]

Coca-Cola Freestyle machines have a hidden menu known as 'Crew Mode', used to check cartridge levels and as the entry point for the password-protected Service Menu. Crew Mode is accessed by selecting a brand, then touching, one after the other, the top, bottom left, and bottom right parts of the brand's logo that is displayed at the top of the screen.[38][39]