BIO

Charu Mitra Dubey is a freelance writer specializing in marketing, startups, and entrepreneurship. She writes for several publications and at the same time work with startups on their content marketing strategies. She is the founder of CharuDubey.com, where she blogs about marketing and freelancing.

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Charu Mitra Dubey

Sales

As a B2B company, you know getting leads is a crucial part of driving sales. While as a B2C company you can afford to have a very generic-based approach, with B2B, your clients will be very niche-specific. Mostly these will be people with their own business. To target these types of people, one of the […]