Apple may finally be taking the plunge into Web television: The company is reportedly in talks to provide an over-the-top pay-TV service.

Similar to Dish Network's Sling TV, Cupertino would cut out the middle man and sell bundles of content over the Web, directly to consumers.

According to Re/code, discussions are still in the early stages, though Apple has already demoed its service to interested programmers.

This isn't the first time the tech giant has dipped its toe into the Web TV business. In 2009, it shopped a $30-per-month subscription service, but later ditched the idea. The closest Cupertino has come since then was talks with Time Warner Cable and Comcast to launch streaming video services.

About the Author

Stephanie joined PCMag in May 2012, moving to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in ... See Full Bio

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