Whole Foods Brew Guide

A redesign of a guide on how to brew different kinds of coffee and tea for the benefit of customers. I wanted to create a clean and colorful guide that would feel inviting for customers while remaining coherent and easy to read.

Colour Palette

The Diminished Fifth Magazine

This project tasked me with the development of the inaugural issue of a new magazine. I have always had a passion for underground music, particularly underground metal, and chose to create a publication focusing on the artistic and creative side of this music. Metal has a strong outward brand already and it was a challenge to create a magazine that stayed true to this persona while highlighting the more artistic side of the genre. Instead of focusing on the literal music of metal, i delved into the creative minds of the artists and what the genre offers that other genres of music cannot deliver.

DIY Music in Seattle

This is a teaser trailer for a documentary I am currently filming about the Do-it-Yourself music of Seattle. As a long time supporter of local music, I have challenged myself with capturing the essence of community and creativity that are the foundations of the artists of Seattle.

DIY in Seattle

Video Projects

The first video focuses on the dramatic change of appearance a haircut can have on someone. I time-lapsed stop-motion photography to speed up the process and have the man's hair disappear in under a minute.

The second video was made to illustrate the a day in the life of my younger brother Jonathan during his army deployment in Afghanistan. I chose to film myself performing my own morning routine in order to create a deeper contrast in just how rugged and alien of a life he was living in the Middle East.

Time for a Change video

A Day in the Life of SPC Jon Rice

Trail Dangers Symbol Set

These symbols were designed to give hikers more info on what to expect on different back-country trails . Many trail signs currently only have mileage listed and this offers very little information about the real challenges one might face. A seven mile trail may seem easier than a ten miler trail, but not if the seven mile trail has multiple water crossings and is all up hill!

The 100 greatest books interactive piece

This project is an interactive visualization of the one hundred greatest books ever written. Emphasizing location and date, this program (written in Processing) allows users to notice trends in both location in date as they move through the timeline or hover over specific countries

Sequence 01

Bloom Thermostat

With the advent of a more environmentally conscious society, I strove to design a thermostat interface that would help the modern household not only save money or their electric or gas bill, but to also promote a more environmentally friendly home through the reduction of energy usage. Bloom's interface is designed to be intuitive, descriptive, and engaging in ways that the average thermostat falls short.

Bloom was the final name given to this thermostat design. As a design focused on a "greener" and more energy efficient usage of one's heating system, this name convokes an association with nature and a hopeful perspective on things to come.

Users who wish to set a temperature in their homes simply create two points on the touch screen designating when they want this temperature to begin and end and then drag upwards to the desired temperature.

Bloom will alert the user when they are setting a temperature that is either too hot or too cold to be energy efficient in the current weather. This will help users to make informed decisions as they set their thermostat on the go.

Tapping the House icon will bring out a dropdown menu with access to the other tools on the thermostat.

The Scheduling page will allow users to build week long thermostat schedules that will run automatically without further input needed by the users. This is helpful for users who live consistent schedules and do not wish to be constantly interacting with their thermostats.

The Financial page will allow the user to not only see previous energy bills in a timeline, but also to see what their current bill is at before they receive it. One can use this page to make informed decisions for the rest of the month and ultimately save more money and use less energy in the future.

The mobile page would allow users to sync their device or Tablet app with a mobile phone. Users can then access their thermostats remotely, allowing more flexible temperature control and more extensive access to their thermostats.

Above are a set of weather icons that would appear next to the outdoor temperatures.

BMMO logo

This project was a simple freelance project for a movie review television program out of Utah. My client sought a simplified but equally powerful logo that could be more easily used across a wide variety of media.

Original Logo of Big Movie Mouth-Off

Early iterations made while collaborating with client.

Final Logo with alternate versions

Song Lyric Poster

This project focused on my ability to create a specific tone and feel for a poster. We were also required to develop all of our own typography from scratch and thus use our hand-made letterforms to further push the tone of our design. By using water poured over wax, i was able to create a grungy, bar table that fit the tone of Titus Andronicus's punk rock, dive-bar friendly music.

Design of beer label used in photo.

Name Tag Design

This project tasked me with the redesign of my location’s employee name tags. The previous style struggled with contrast and it could be difficult to quickly see the team member’s name on the tag itself. The new design features more prominent contrast as well as a brighter and fresher appearance that speaks more to the brand and tone of Whole Foods Market.

Original design

Redesign

Varies name sizes required some resizing

Production design at Whole Foods

During my time at Whole Foods, it was my responsibility to maintain marketing materials and covert them into a variety of print sizes and install them throughout my store. On other occasions, I would take existing brand assets and design unique signs and vinyl stickers and install them into unique structures to promote various price changes or marketing programs.