I belong to several Photography Groups and Forums.
In one of them, a member suggested reciprocating Facebook "Likes". Many
of us in that group have done this and it has meant that we are all
enjoying more exposure for our work through each other's networks and
we
are seeing updates to one another's work on a regular basis - all part
of the grand learning curve.

I check regularly to make
sure that I have "Liked" the Photography Page of everyone who has
"Liked" mine and has left a comment
on my Facebook Page.

Sometimes these links do not work so it's always
worth
testing as
soon as you add your comment and correcting it if necessary.

Other links route to a Personal Page and not to a
Photography Page.
This could mean that the difference is not clear in which case this article explains it.

If a link does route correctly, I Like the page whilst logged in on
my Personal Page so that my Like is added to your Like Counter. (You
can change your log in by clicking the Gear Wheel Symbol at the
right hand end of the Blue Bar at the top of the Facebook Page.)
The
higher your counter number, the better for you. Why?

The search engines are more likely to notice you.

The Crowd Syndrome. Folk are attracted to crowds as
they feel
comfortable joining in and they want to find out what the crowd is
looking at. If you have a website and you haven't already done so, try
adding a Facebook Like Button as I have, amongst other benefits, it has
a snowball effect. Click here for more information on how to do this.

This video explains how
you can improve the ranking of your Facebook
Page in search engines.

IF YOU ARE A
NEWCOMER TO FACEBOOK PAGES THEN PLEASE READ THESE IMPORTANT POINTS

Check that you give the full url including the
http:// when leaving
the link to your page by clicking the link after you have added your
comment. Some applications work without it and some do not so better
safe than sorry.

Make sure you remove the /#! from the middle of your
link (if it's
present) because the link will still work for you but will not for
everyone else.

PLEASE SIGN IN ON
YOUR PERSONAL
PAGE TO LIKE PAGES. One of the
quirks of Facebook that I cannot fathom is that Likes from a personal
page are added to the Counter but Likes from "Business/Community/..."
Pages are not.

When liking someone's page, take a minute to enjoy
their work and
leave a comment. We all get a boost when fellow photographers admire
our work and it encourages a reciprocal visit and a Like.

If you want to stop news feeds from certain pages
appearing in your Personal Feed then Log in to your Personal FB
and "Like" to add to the recipient's
counter if you want to help them in this way then use the "Hide all by
..." function to stop their posts appearing in your Personal News Feed.
Then Log in to your Professional FB and Like them again and use
your Professional News Feed to follow their posts.

If you don't have a memorable url for your Facebook page but want a
short one go to - facebook tips

"You own all of the
content and information you post on Facebook, and you can control how
it is shared through your privacy and application settings. In
addition: For content that is covered by intellectual property rights,
like photos and videos (IP content), you specifically give us the
following permission, subject to your privacy and application settings:
you grant us a non-exclusive, transferable, sub-licensable,
royalty-free, worldwide license to use any IP content that you post on
or in connection with Facebook (IP License). This IP License ends when
you delete your IP content or your account unless your content has been
shared with others, and they have not deleted it. When you delete IP
content, it is deleted in a manner similar to emptying the recycle bin
on a computer. However, you understand that removed content may persist
in backup copies for a reasonable period of time (but will not be
available to others). When you use an application, your content and
information is shared with the application. We require applications to
respect your privacy, and your agreement with that application will
control how the application can use, store, and transfer that content
and information. (To learn more about Platform, read our Privacy Policy
and Platform Page.) When you publish content
or information using the Public setting, it means that you are allowing
everyone, including people off of Facebook, to access and use that
information, and to associate it with you (i.e., your name and profile
picture). We always appreciate your feedback or other suggestions about
Facebook, but you understand that we may use them without any
obligation to compensate you for them (just as you have no obligation
to offer them)."

This
is effectively the same as sites such as Flickr although the
protection offered by FB is not so good hence the way in which I mark
my low-resolution images on FB and issue this statement in my FB
Galleries -

"It
is with regret that I have added a logo, watermark and copyright
notice to my photos on Facebook. This is because of clauses in their
current Terms and Conditions regarding photographs. I hope that these
additions do not spoil your viewing pleasure too much but all of these
photos and many more can be seen in my gallery."

FB are quite clear that you own and retain copyright on any images you
upload and you are certainly at liberty to sell them. It is other FB
users who might "steal" your work about whom you need to be careful."