TruMoo and DreamWorks Team Up in Latest “Trollicious” Promotion

Oct 24, 2016

Curiosity Brings Creative Life to Hair-Raising Fall Campaign

Curiosity Advertising, TruMoo’s agency-of-record, gave the brand a “Trollicious” makeover this fall. From now through October 31, 2016, the bright and spunky characters from DreamWorks Animation’s new comedy adventure, Trolls, will be making an appearance on specially marked bottles of TruMoo Chocolate and limited-edition TruMoo Orange Scream—an orange cream-flavored Halloween treat.

To boost sales during TruMoo’s heaviest sales period, Curiosity brokered the TruMoo/DreamWorks collaboration and developed all promotion materials (samples below).

From now until November 16, 2016, consumers can visit TruMoo.com and enter the codes found on specially marked bottles of TruMoo Chocolate and Orange Scream milks for a chance to win a Royal Caribbean DreamWorks Experience Cruise, plus weekly Trolls prizes.*

To find TruMoo at a store near you and for Trolls-inspired recipes and sweepstakes information, visit www.TruMoo.com and find TruMoo on Facebook, Twitter, Pinterest and Instagram.

Dean Foods® is a leading food and beverage company and the largest processor and direct-to-store distributor of fluid milk and other dairy and dairy case products in the United States. Headquartered in Dallas, Texas, the Dean Foods portfolio includes DairyPure®, the country’s first and largest fresh, white milk national brand, and TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, Friendly’s®, LAND O LAKES® milk and cultured products,** Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®,*** T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Almost 17,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products on every occasion. For more information about Dean Foods and its brands, visit deanfoods.com.