Are you a fan of Netflix’s original programming, such as “Bird Box” and “Orange Is the New Black”? Maybe you prefer classics, like “The Dirty Dozen” or “Doctor Zhivago”? Either way, it’s going to cost you a bit more.

Netflix said Tuesday that it is raising the prices on its three streaming TV service plans for all customers in the United States. That means that if you currently pay $7.99 a month to stream on one device at a time, you will soon be paying $8.99 a month. The current plan that lets a subscriber stream HD-quality video on two devices simultaneously will go from $10.99 a month to $12.99 a month.

And the $13.99-a-month plan that allows for simultaneous streaming on four devices in Ultra HD and HDR video will soon set you back $15.99 a month.

Netflix said the price changes will take effect immediately for new subscribers, and will be rolled out over the coming months to current subscribers. Members will be given a 30-day advance notice by email about price increases.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” a Netflix spokesperson said in a statement about the price changes.

It will be the first time in two years that Netflix has raised its subscription prices, and the first time since 2010 that the company and increased fees for its most-basic membership plan.

How customers react to price increases is always a concern for Netflix. Since the company doesn’t have commercials, or any kind of advertisements, Netflix’s only source of revenue comes from its members subscription fees, and a price increase always carries with it the possibility that customers may cancel their service rather than pay higher fees.

The most notable example of that situation came in 2011, when Netflix separated its streaming service from its DVD-by-mail offering, which resulted in members getting hit with a 60 percent price increase if they wanted to keep both plans. The company lost approximately 600,000 subscribers at that time.

In addition to the U.S., where Netflix has more than 58 million subscribers, the increased prices will also apply to Netflix subscribers in countries such as Belize, Barbados and Uruguay, where the company bills its members in U.S. dollars.