EL AL will install eX3 across nine Boeing 787-9s and seven B787-8s, with the first aircraft being delivered in August 2017. The agreement also includes a 15-year contract for the provision of system maintenance by Panasonic Technical Services, including spares, repairs and logistics, at an optimized maintenance cost.

EL AL’s eX3 system features a stylish industrial design across all cabin classes. Passengers will be able to view 12, 13 and 16-inch high definition monitors that deliver better viewing angles and capacitive touch. They also feature proprietary Panasonic technology that functions like the human eye, making dark scenes more visible by improving brightness in dark areas while simultaneously eliminating white saturation. The result is greater picture performance across all media formats including movies, TV shows, games, maps and more.

Hideo Nakano, chief executive officer of Panasonic Avionics Corporation, said, “Our partnership with EL AL continues to go from one successful program to the next and now stretches over a quarter of a century. Our eX3 system will provide EL AL with an industry-leading entertainment experience, delivering a premium service to their passengers traveling across the world.

“Our renewed agreement is testament to the loyalty and opportunity that our continued relationship delivers and we look forward to this new and exciting chapter.”

EL AL Vice President Service Amir Rogovsky adds, “We are focused on delivering a premium inflight experience for our customers. Our long-term partnership with Panasonic continues to be extremely successful and we look forward to strengthening our relationship with Panasonic Avionics as one of the leaders in the IFE industry.