SugarCRM made an announcement during the first week of September about their integration with Google's new "Conversion Import" feature. This integration will enable customers that use Google AdWords to drive traffic to their site an improved ability to connect online and offline conversion rates.

Introduction to Progress Software

“In moving from our old e-Commerce software to a new Magento solution implemented by Allegro, we were able to achieve a 124% increase in the rate of conversions with a 400% increase in the value of our conversions overall.”