Tag: increased customers

Today’s information comes from a message I received on Facebook earlier today from a friend of mine named Charles. He asked “why was I on Facebook” instead of out selling. I know he asked Jokingly-but there are many out there who still think that it is inappropriate to be on Facebook at work. Which leads me to today’s subject which is: “Know How your clients communicate best and what’s the best way to reach them quickly?”

14 months ago, I tried to reach a client of mine quickly-not to do advertising, but to offer her a quick, easy job, it was something I know she would want to hear about! So, I emailed her, then I emailed her again, then a 3rd time I called and emailed her. No response each time. So, I had remembered her posting a lot on Facebook, thus I went there, said “Hi, What are you doing today?” and within 2 minutes I received a response back and went on to give her the pertinent information for her to get some pretty easy $$ from a quick job. After this, I went on to ask her why she hadn’t responded to any of my emails. She said she rarely if ever checks it. It’s just something she has in case she needs it to fill our forms or buy something on-line. ME-I check email every half hour or so all day and night unless I’m in a meeting or in a class. Was I shocked! but it woke me up to the fact that many out there use Facebook, Twitter, or Foursquare for their communication needs.

It took me almost a week to get in touch with her, but now knowing how to reach her quickly, I can get her to respond within minutes. I take many daily brain notes on how my clients like to be contacted. I can go on with examples all day..Here’s just a quick run down of my family, it just shows a quick unabated research project on the diversity of communicating in June 2011. Hey, the way things are moving so fast, in a month or two this could all be way out of date!

Sister: Doesnt ever answer the phone and if she does you need to listen to 2-3 minutes of some stupid pop song before she answers. Doesnt respond to Email either. Does Respond to Texting-Quickly and immediately. Just reads Facebook, never posts, but does change her picture pretty often.

Stepsister: Email. I never see her posts on facebook..ever.

Dad: Never ever answers the cell phone-but does return calls pretty quickly. Gets confused between the difference between texts and the emails. Thus, Texting is best. Is on Facebook, but doesn’t understand why “all these people want to be his friend” thus he never says yes to them unless they are really good friends or family members.

Mom: Phone. Yea! I still like to talk on the phone, not too many out there left who use their phone to talk on. She almost always answers or calls back pretty quickly. Do not text her, she still thinks that having a cell phone off saves money even if you aren’t using it. Thus, she never EVER has it on. Her cell phone is in case of emergency..like getting stuck in the car in the snow. Doesn’t use it for anything else. Second way to get a hold of her is snail mail and never with email.

Stepmom: Email period! She loves Apple and always has her I Pad, I phone or Macbook handy ready to email.

Daughter: Texting only. You can email her, she will read them, but texts back. You can text her and she’ll text back only when she wants to or needs something. Phone-rarely answers. Facebook-Oh we are not friends on there. not Cool.

Just a couple other friends to have a bit more fun on this subject and to show you it’s not just phone, text and Facebook that you will find people fastest: (You may want to take brain notes on your clients/friends/family members too or you can write them all out. You’ll be amazed at what you find out! and how easy it is to find them once you know where they hang and what they prefer!!!!!

Friend Bill: @DadBillC on Twitter. Bill is the first of my friends to be the most and easily accessable on Twitter first and foremost. He went straight from phone to Twitter. Skipped Facebook and email all together. But, I can get him in less than 5 minutes on twitter unless he’s sleeping.

co-worker Brandi: foursquare. I can actually shout down the hall to get her the quickest. But If I need to get a hold of her, I just go on to foursquare, do a check in with a fun note next to it and there she is!

Friend Ed: He rarely answers the phone, rarely returns an email. But, Always within 10 minutes gets back to me on Facebook

Find out where your clients are and what they are using, it will make your day so much easier when you need to find them. Make a list on paper, in your phone or just mentally.

My future prediction for the day: Facebook will continue to grow to be the number one place you can find someone where you live, in another state or another country. It will be the fastest overall. But the key is to find our where your clients are and what they use the most of, me-I still like the phone-but actually prefer my land line at work the best, somehow i feel more connected with the cords and lines and all that. weird, but fastest way to get me would be on my work email or my gmail, then my hotmail, then twitter, on my blog, one of my websites, then foursquare, then Twitter… oh man oh man..just call me at 808 479-9928 or shout my name down the street. And I bet when I write this similar subject on my blog next year or next month, it will be a lot different. “Got to keep up to keep up.” Aloha for today! You can find me at: alohabros@gmail.com @scottmackenzie3 on twitter At foursquare/Scott Mackenzie scott.mackenzie@coxradio.com Facebook/Scott Mackenzie in Hawaii or on Oahu will get you to me. (808) 275-1106-0r-(808) 479-9928 Snail mail: Scott Mackenzie 900 Fort Street 7th Floor Honolulu, Hawaii 96813 Scott Mackenzie 1403 Makiki Street B301 Honolulu, Hawaii 96814 click on my QR Code or text me 24/7 at 808-479-9928

Some funInformation from Tom Asacker’s Newsletter from 6/6/11:

19-year-old Autumn Braden of Michigan put her “adorable”2-year-old cousin up for sale on eBay for $1,000. When police showed up, Braden said, “All I was trying to do was see how eBay worked.”

In 1989, there were 1.8 million email accounts. Today, there are more than 3 billion. Over 100 trillion emails were sent in 2010.

Facebook could be worth as much as $100 billion when it eventually goes public, making it larger than tech rivals Amazon and Cisco. That’s twice the value analysts calculated from the price Goldman Sachs paid last year for a share of the company. Facebook expects to make over $2 billion in earnings this year.

And the Many ways to reach Tom: (try to figure out the fastest way to get a hold of him..LOL)

Note: in case you were wondering: When I answered Charles’ question about “Why I was on Facebook instead of out selling advertising”, I wrote back to him “I’m looking for some of my clients” Have a Great Week!!

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When I meet new people and ask them “What kinds of advertising have you done in the past?” I get many different responses-TV, Radio, Newspaper, Blogs, Facebook, Garage Billboards etc. The people who answer with “Radio”, I go on to ask them “If it worked?” some say yes and some say no. I’d like them to respond “yes” 100% of the time I ask, but this isn’t always the case. This leads me to today’s subject-“The Three ingredients needed for a succesful radio campaign” These are:

1. The Correct Radio Station: (The Correct Station/Who are you talking to?): Ask yourself-Does this radio station reach my target demographic? Does this station have enough people listening to it (Cume) for a decent amount of time (TSL) Does the product or service I have fit the demographics and psychographics of this stations audience? Make sure that the station you are advertising on makes sense and fits what you are selling or no matter how many commercials you purchase-your radio won’t work.

2. The Correct Message (The Creative or lack their of): Do you have a fantastic first line in your commercials creative? Does it stand out within the set of the other advertisers? Does it include a “Call To Action?” Will it be effective on the radio station that you have chosen to air your ad on? we can go into good/great creative on another post. But remembering these key elements will help you craft your script.

3. The Correct Frequency (How many times your target hears your message): This is Key for your radio advertising to work. Radio is a frequency medium. If you’re customers aren’t hearing the ad enough, it wont work with the best creative and the biggest and best, most highly rated radio station. The best campaigns have both vertical and horizontal freqeuncy-6a-7p/Mon-Sun. Getting your message out all day each day and throughout the week. OES/Optimum Effective Scheduling is the recommended amount. However, some of my clients just dont have that much money to spend. Thus, I recommend choosing one or two specific day parts, maybe 6a-10a and 3p-7p or just 6a-10a and concentrate your commercials in that certain daypart(s). Thus, hitting the same people enough times for your ads to work. Some research we’ve heard over the years is that people need to hear something at least 3 times for it to stay in their minds. But with all the messages we hear and see everyday, I suspect the research might be a bit old, probably best to hear it at least 6 times.

Another note: If you do radio advertising or TV or really anything else, remember that all of your results wont happen in the weeks that you are on the air. There can be a lag of a week or two or even a month before you see all of your results. Just take an example from your own habits. Say you hear something 3 or more times the week of May 30th. And you really like the ad and what they are offering, but because it’s a short 4 day work week, you have a lot to do, then your weekend gets busy. The next week the ad may not run, but you remember that you want to buy that certain something. And you go out and buy it on June 17th in time for Fathers Day. Well, its been two weeks since the last ad ran. Even though the ads aren’t running anymore-they still worked!