Acting also as an important component of a new e-commerce platform, it will be the source of all the company’s product data, including up-to-the-minute information on assets such as swimming pools, restaurants and bungalows and much more, as well as all its digital marketing and advertising data, such as brochure images and online video.

Egon Kramer, Landal GreenParks e-commerce manager, said: “Product data management is essential for our multichannel operation. Stibo Systems’ solution will help us to manage all our available content so that the information is complete, up-to-date, accurate, and consistent across all our channels. Improved information management will lead to better visibility internally, and a more relevant and satisfying experience in all stages of the customers journey.”

Responding to guest needs

Kramer explained: "Each potential guest has different needs when planning their holiday, to when they come to book it. They could use a number of touchpoints to research their stay and, by responding to this behaviour, we can offer better services.

“We can add additional services as their purchase journey progresses, and the cross-sell opportunities we offer, such as being able to order groceries online before arrival, reserve the sauna or book a table in the restaurant, will improve the customer experience. By partnering with Stibo Systems we can better manage our product information to meet the expectations of the guest, resulting in happy customers returning to our sites and a higher Net Promoter Score.”