Now, before we get crazy and start building it, set the config to Device-Release by right clicking the navigator ​pain and selecting Build Configurations->​Set Active->​Device-Release

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Now, before we get crazy and start building it, set the config to Device-Release by right clicking the navigator ​pane and selecting Build Configurations->​Set Active->​Device-Release ​(or SimulatorDebug etc if you'd rather run it through their virtual sim stuff)