The TSSS event on Wednesday October 9th “McDonald’s: The Trend Towards Transparency and Authenticity” was a huge success but it’s not finished yet. The conversation with McDonald’s CSR Chief, Bob Langert will continue and delve deeper with a follow up webinar, hosted by CSRwire. We will summarize the discussion from the live event and hear which of the 250+ brainstorming ideas, generated by the TSSS Community during the breakout session, on the topic of authentic sustainability communication, resonated with McDonald’s senior leaders – a prize will be awarded to the team with the best idea.

During the balance of the webinar we will have the unique opportunity to hear about Bob’s 30 year journey of driving change at McDonald’s and what he has learned from decades of working with cross sector stakeholders.

Langertjoined McDonald’s in 1983, beginning his career as a logistics specialist before moving into corporate responsibility. What began 23 years ago as a short-term assignment on a project team tasked with removing CFLs (chlorofluorocarbons) from the company’s packaging gradually expanded into his current role as head of McDonald’s entire global CSR effort.

Also on hand will be “corporate culture game changers” Leslie Bennett and Heather Shapter of Open Spaces Learning. They will reveal their latest tool to help your organization chart the shortest path to CSR success. And use McDonald’s as a case study to test the relevance and usability of crowdsourcing to answer your most pressing sustainability challenges.

Hostedby CSRwire and created as an interactive session to examine and discuss organizational change and design through the lens of McDonald’s, participants will have the opportunity to test the tool, ask Langert and the Open Spaces Learning team questions in real time as well as take home practical and replicable tips on how to embed a sustainable culture into your organizations.