Welcome to the life of an entrepreneur, where the inbox is never empty, and the calendar is always full.

For a long time, like most of you, life was always about playing catch up: there were never enough hours in the day, and I’d use the weekends to get some serious, uninterrupted work done.

My attention was scattered and my priorities for the day were not immediately clear. The Tim Ferriss only-the-three-most-important-tasks-for-the-day-on-a-notecard model worked for a while, but as a bootstrapped, 50-person technology company, it was impossible to focus my day on only 3 important tasks.

As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession.

Though speed is important, it’s critical to know in which direction you’re running towards.

There are many important channels for growth: SEO, SEM, email, affiliate, WOM, and sales to name just a few. To maximize customer acquisition, you need to get into the head of your customer; you need to become your customer.

The best way to do this is through buyers personas.

Who this article is for: growth marketers who lead a company that has found product market fit and is ready to accelerate customer acquisition.

What you will learn: how I accelerated customer acquisition at Bunny Inc through the creation of customer personas. You will also see several examples of well done customer personas.

I’m a lazy networker. I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong and powerful network. Who this post is for: startup founders who are shy and don’t actively build a network; professionals outside of a […]

It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can take up to 6 months to remove the penalty and even longer to regain your rankings. Do a simple search and you’ll […]

I’ve been involved with entrepreneurship since my senior year of college where I built and launched Bruin Consulting from the ground up. Since then, I’ve had the opportunity to lead the marketing, branding, and acquisition campaigns for early-stage startups (where I was the founder) to the largest brands in the United States such as Sephora, […]

Working remote can be extremely difficult. In those moments when communication is less than ideal and the situation seems dismal, joining the ranks of a team in a physical office space can sound like a good idea. Everyone has these moments. When this happens, it’s important to stay calm and not make any decisions you […]

I recently received a terrific question from Lorraine, one of the people in my community. She asks: How can I get testimonials and case studies from a corporate client? Should I ask before, during, or after the project? Should we ask for permission to use their logo on our website? Should we get the testimonial […]

How can I possibly get clients with no prior case studies or experience in a field? I often get asked this question by first-time entrepreneurs or entrepreneurs that are entering a brand new industry. It’s fare to say that we’ve all at some point had to start from scratch; I mean, I too at one […]