Now that we have discussed Adsense, lets flip the coin and take a look at the advertiser's side through Adwords, Google Analytics and Google Checkout. First of all, let me give you an overview of Google adwords. The easiest way is simply to see it in action with your own eyes. First, open up a google search and type in whatever you like, for instance "computers". Google automatically brings up pages sorted by relevancy in the middle, and the sponsored links on the right side of the screen. We are concentrating on the sponsored links as this is directly related to adwords. Here's how it works, a company that would sell "computers", bids on these keywords in order to have them show up on the right side of the search window. They would also probably have bids on such words as "hardware", "software", "monitors" and any other relevant term that they might sell. So here is the beauty of it, not only can you bid on these keywords, but you can also choose exactly what you are willing to spend on advertising per day, and where you want these ads to show up in different parts of the of your country or even the world. For instance, if you were a small business out of Detroit, your ad could only show up in Michigan, or even just around the Detroit area. Then, every time a potential customer clicks on your sponsored ad, you can track it through Google Analytics down to what city your potential customer clicked on, how long they spent on the site, and what depth they looked into your site. There are so many options that I have not even come close to mastering this "art". Google Analytics is a free service offered by Google. Just do a search for Google Analytics. After you sign up just add your website address, and Google will write a piece of html that you simply paste into your page at the bottom before the "body". Once this code is in check the status and you should be up and running. The rest is all taken care of by Google. They collect the stats from users that enter your site and put them in a variety of customizable reports. Trust me you will love Google Analytics! Feel free to ask questions or leave a comment below.

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4 comments:

It's about time they had advertising like this. It makes sense to send out ads to the people in the area of which they are devised. I would definately want the people in the general area of my business to hear the ads. Not someone from another state or country per say. Unless of course I preferred them to see or hear it.