The growth is attributed to price cuts and extensive marketing, as well as steadily growing consumer awareness and acceptance of voice control front-end devices.

The smart home voice control market is being driven by more powerful competition than device form factors, says the research firm. Instead, it is the platforms behind these devices that are part of a long-term play to capture an increasingly valuable smart home data stream, one that provides not just detailed insights into the homes they are in but will also be the foundation for a new generation of valuable and integrated services.