Why Amazon’s Fire Phone doesn’t really impress me (yet)

After years of whispers, rumors, and speculation, Amazon(s AMZN) has entered the smartphone market. The giant e-tailer turned hardware maker launched the Amazon Fire Phone on Wednesday, with CEO Jeff Bezos showing off some of the handset’s innovations. AT&T(s t) is the exclusive launch partner, offering the phone for pre-order now with July 25 shipping starting at $199 on-contract or as low as $27.09 a month with zero up front.