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We also understand that speculation - in the world of politics, athletics and, yes, the auto industry - has become something of a sport. People look at one or two data points and quickly jump to a conclusion -- forecasting gloom and doom or crowning the latest champion - whether or not the facts support that view.Importantly, in todays 247 news environment, such viewpoints can quickly be perceived as reality - unless you dispel the myths and false assumptions. So, lets begin by addressing some of the concern about Hondas ability to rise to the challenge of new competition and the requirement for product innovation.To provide further context, you simply cant do an apples-to-apples comparison of industry sales without considering that some competitors have increasingly turned to fleet sales selling to rental car companies and direct cash incentives to customers in order to boost sales volume, while Honda has achieved solid sales gains in 2010 without resorting to either tactic.