"Why Apple Has GOT to Fix Siri: Siri, Apple's voice-based virtual assistant is a mixed bag of good things and bad. And Siri faces an increasing competition in the market, especially from Google. I believe Siri is probably the single most important feature Apple offers for three future Apple devices. In fact, I think Apple is betting the entire company on Siri. And that's why they've got to fix it."" Cult of Mac 9:14 AM