CPM is also referred to as Cost Per Thousand Impressions which is a metric in Google Ads. This is one of the ways to make revenue from the Google Ads by running an ad campaign through CPM. CPM bidding is that one advertiser has to pay the cost of thousand impressions for his ad so that the campaign will run according to that bidding.

There are advantages in CPM and Disadvantages as well. Out of thousand impressions recorded for an ad campaign at least 20% of those impressions will be happened unintentionally by the users.

There are other types of metrics such as CPC and CTA of which CPC is the most frequently used by most of the advertisers.

CTA stands for “Cost Per acquisition” which means the advertiser has to pay to Google Ads only when a user makes any purchase on the website. But this will work out only for the websites which are having steady traffic and sales.

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