SK-II's Connected Store

Revolutionizes the Process of Choosing

SK-II boasts a connected store in Tokyo that is determined to provide consumers with a one-of-a-kind experience that aids them in choosing the right product for their skin.

(Author : Kalina Nedelcheva)

The experience harnesses artificial intelligence and technology to revolutionize the shopping ritual. Customers could interact with digital screens and establish a "unique dialogue" with them as the system "recommends beauty treatments based on [...] specific skin tones and types."

The pop-up experience was held back in June and consumers were greeted at the entrance of the connected store with a responsive piece of digital art -- one that "changed according to the facial expressions and body movements of the customer." On the second floor, consumers could go see their personalized skin analysis and advice from a digital screen that immediately recognized them.