In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nürnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not.

Development is almost complete as the first pre-production examples are already rolling off the line at Lamborghini’s plant in northern Italy. Sales aren't expected to start until the third quarter of 2018, meaning we'll likely see it arrive as a 2019 model.

The Urus is based on the SUV-spec MLB platform found in fellow Volkswagen Group SUVs such as the Audi Q7 and Bentley Bentayga. However, to extract the performance one would expect of a Lamborghini, engineers are thought to have used lighter carbon fiber in place of some of the steel and aluminum sections.

Under the hood will be the VW Group’s familiar 4.0-liiter twin-turbocharged V-8 which in the Urus will be tuned to deliver 650 horsepower. About a year after launch, the Urus will receive a plug-in hybrid option pairing the twin-turbo V-8 with an electric motor. A similar setup features in the Porsche Panamera Turbo S E-Hybrid, where it delivers 680 hp.

And though the focus of the Urus will be on-road performance, Lamborghini has confirmed there will be modes to handle off-road conditions such as sand, snow, gravel, etc. The Lamborghini boss hinted that there will also be a personalized mode similar to the Ego mode introduced on the Aventador S.

Pricing for the Urus is expected to start below $200,000, and the vehicle is expected to be Lamborghini’s most popular model. Lamborghini is predicting sales of around 3,500 units annually, which is roughly equal to the total number of supercars the marque sold in 2016.

Basically if Lamborghini can get away with this expect Ferrari to make their own soon.

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I doubt it, Porsche has been getting away with it for a decade and a half. Is a direct competitor of Ferrari, and yet no response. To me this is all Lambo in how off the wall it is ideally for said company. Type of thing they like, plus as noted by several not their first time.

Ferrari has a very clear cut mentality on operations, so I would expect them to do the exact opposite. Even if their shared mechanics twin has one in this very category. That's all FCA needs is that anyways, which is another reason why Ferrari wont care.