What Spider Chart Can Tell Us About Budweiser

ByHoma Zaryouni ·

12 August 2015

L2 Spider Charts provide a framework for benchmarking brands relative to the Index average of an industry vertical. The chart is divided into four dimensions of the Digital IQ: Site & E-Commerce, Digital Marketing, Social Media, and Mobile, with the Index average represented by a dotted line. This video shows the digital score of Budweiser, ranked No. 2 and Genius in the Digital IQ Index: Beer, relative to the average of 67 Beer brands in the study. Budweiser has exceptional site and e-commerce, and was one of the first to experiment with content on its site using celebrity chef David Chang. In digital marketing, Budweiser is one of the strongest web advertisers, falling only second to sister brand Bud Light. The brand reigns in social as well: Lost Dog earned more than 30 million views on YouTube.