Sometimes it’s easy to forget that Apple’s iPad isn’t the only tablet in town. The world may sit up and take notice whenever Apple’s announced a new iPad as shown by the latest iPad Air and iPad mini releases, but the same can’t be said about the competition. That’s why that competition often tries to gain notoriety by prodding Apple and sometimes even the people that buy its products. Yes, we’re looking at you Samsung.

Which brings us to Nokia’s advertising campaign for its new Lumia 2520. Barely a blot on the technological landscape for the average, Nokia’s Windows RT 8.1 powered tablet is beginning its push in the press, trying desperately to try and take some of the attention away from Apple’s halo devices. After all, the Nokia Lumia 2520 was released on the same day as the new iPads. In fact, it was announced on the same day too. They don’t want to make it easy for themselves, do they?

Available to watch on YouTube, Nokia’s new 78-second ad mostly shows a young man using an iPad, or at least a device that’s supposed to be an iPad. He finds that he misses his hardware keyboard, and then he finds that his iPad’s battery just doesn’t quite cut the mustard. Predictably, the ad ends with the overpowering suggestion that if he’d been using a Lumia 2520 he’d have been golden. Because, you know. Windows. And Office. And Keyboards. Obviously.

Of course, whether Nokia or indeed Microsoft – it’s new owner – has a point is largely irrelevant because the Lumia 2520 will now be forgotten in the cloud of distain that this ad will inevitably kick up. Whatever happened to hardware makers touting their wares based on their own features and benefits rather than trying to get attention by poking fun at the hugely popular, quick selling competition. But that would probably involve their ad departments having to work longer than three hour days now, wouldn’t it?

Oh, and from what we hear, Nokia’s Lumia 2520 is actually pretty decent, despite the God-awful advertising campaign. We’re just hoping that Nokia and Microsoft gets their advertising right to make their products more appealing than they actually portray them to be. And the same goes for other manufacturers as well, not just Nokia and Microsoft.

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