It’s that time of year when folks are getting ready to ring in the New Year and its customary to provide a Top 10 list.

I decided to pull together a nostalgic list of some of the more ridiculous Harley-Davidson executive quotes. There are some doozies and it makes a person wonder if they were cocktail chatter or actually written down and prepped by the PR team. Honestly, it was difficult to narrow it down to just ten, but here they are:

“I would be really upset if you felt our strategy was about “meeting the nicest people on a Harley” because I can tell you that ain’t the strategy…” Harley CMO Mark-Hans Richer (Source: HERE)

“These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” Harley CMO Mark-Hans Richer (Source: HERE)

Little did we know we were doing a cross-promotion with God.” Harley CMO Mark-Hans Richer (Source: HERE)

“We don’t do trend bikes, or fashion-statement motorcycles. We try to make something that will last forever.” **Brian Nelson, lead stylist on Project RUSHMORE (Source: HERE)

“I couldn’t care less if I ever wore a tie again.” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)

“None of us get up every morning and want to make people’s lives miserable and see people lose their jobs. If you think that’s the case, I apologize.” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)