The average individual living in the modern world is exposed to around 250 to 3,000 advertising messages every day. Your company’s message has to stand out to rise to the top and be heard among the din. With all the avenues that are available to you, it can be...

It should come as no surprise that mobile search marketing is outpacing just about every other form of marketing, given the ultra-competitive smartphone and tablet sectors. Tech companies are simply responding to the impressive numbers gathered by Google: mobile...

Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...

Digital marketing may not be a household phrase, but in the world of marketing, there’s nothing more exciting or important. Broken down to its most basic elements, digital marketing is essentially brand promotion on 21st century electronic media. It combines popular...