Cramo serves rental equipment customers 24/7

Cramo’s e-Commerce solution is more than a webshop, it works as a webdepot where customers can browse, compare and order equipment, and even return it. It also works as an online platform where customers can view all their products on rent site by site. Cramo eCRent [easyrent] is an essential part of our comprehensive digital strategy.

“All services are digitalised, and Cramo eCRent is a natural part of our digital platform. It’s at the core of our digital services and customer channels. The service covers the entire rental equipment range, showing detailed product descriptions, photos and availability by depot”, explains e-channel manager Elina Aalto from Cramo.

Equipment can be ordered either to be transported to the site or collected at the depot. It can also be returned online. By creating an account, customers can browse through their order and invoicing history site by site, which facilitates further selection of equipment.

Cramo’s e-commerce solution has already been launched in several countries with more to follow and customers have quickly found the easy-to-use service.

The solution will be continuously developed based on customer feedback. Ideas are also gathered from the market, by comparing our solution to leading digital services.

“We follow the top digital players in the world and set our future targets and plans in line with them, to ensure the high level of the service. Our aim is to provide a caomprehensive, user-friendly customer experience online. All steps in the customer’s path are served online, anytime and anywhere”, Elina concludes.

The award was presented last night at the European Rental Awards dinner in Vienna, Austria, during the European Rental Association’s (ERA) annual Convention. Cramo was announced joint winner together with A-Plant with the following motivation of the ERA Sustainability Committee: