Swansea butcher’s goes digital

Swansea-based Hugh Phillips Gower Butcher is set to enter the digital world with the launch of its new retail website, bestonlinebutcher.co.uk, at the Royal Welsh Show in Builth Wells.

Offering nationwide delivery, owner Catherine Butler, decided to launch a retail website after seeing how many customers made long trips to buy meat from the Hugh Phillips stall in Swansea Market.

“People are always telling us they can’t get meat of this quality closer to home, so we decided to bring it to them,” she said.

As well as all the traditional butchery produce, the website sells Hugh Phillips’ famous faggots – made to Butler’s grandmother’s recipe, excellent home cured bacon and legs of lamb dressed the traditional way with caul fat, which makes them self-basting. The butcher also produces its own sausages, burgers, kebabs and barbecue meats.

“Everything we sell on our stall is available from the website to be delivered by courier direct to your door,” she said. “We’ve done a lot of research into how to best package it and will be insulating our boxes with special wool wadding, which is environmentally friendly, biodegradable and reusable.”

The site is live now, with produce including Gower salt marsh lamb, seasonal specialities and meat boxes.

Samples of some of Hugh Phillips’ produce will be offered to visitors to the food tent at the Royal Welsh Show on Wednesday 26 July, andDavid Toddwill be demonstrating the strength that has made him 2017 winner of Wales’ Strongest Man Under 80 kilos.

“We’re very excited about our visit to the Royal Welsh Show,” said Butler. “People will have a chance to sample the produce that we’re so proud of and David’s weightlifting is bound to be entertaining – but there’s also serious intent behind our appearance there: we want to spread the word that our beautiful Welsh produce is now available online, helping us reach far more customers than ever before. It marks the beginning of an exciting new chapter for Hugh Phillips Gower Butcher.”