Model Tyra Banks’ new TYRABeauty makeup line is taking the world by storm! The beauty icon shared her Flawsome Face Moisturizer on Instagram and swatched the different skin tones it comes in on her forearm. Earlier this month, she launched the new product and started an #ImFlawsome campaign on Instagram.

“I believe that perfect is boring. Our “flaws” are what make us, us, and that’s beautiful. That is what being Flawsome is really all about. Flawsome means, ‘Flaws + Awesome = Flawsome.’ No one is flawless, and that’s not only okay, it’s awesome! This is me and my #FiveHead in our NEW Flawsome Face Tinted Moisturizer. #ImFlawsome, and I wouldn’t want it any other way. 💛@TYRABeauty.”

The Flawsome Face Tinted Moisturizer is a 3-in-1 product that is designed to even skin tone, moisturize, and protect. Its tinting ingredients help blur imperfections and is buildable to give you a glowing, fuller coverage. The moisturizer also contains SPF 30 sunscreen and antioxidants so you can enjoy the outdoors without damaging your precious skin. Formulated with anti-aging ingredients for healthier skin, each shade is designed to bring out the best of a range of skin tones. On Tyra’s website, Tyra.com, the cost is currently $28.00 for a limited time! Be sure to get yours before the offer expires!

In an interview with Total Beauty, Banks shared the secret to her ageless skin.

“I’m obsessed with moisture. I’m not afraid of oils. I think my obsession with moisturizing is one of the reasons I’ve held onto not looking my age. My mom taught me to lotion every part of my body right after I get out of the shower or out of the bath before your skin dries up. So, the buttocks, the boobs, the back, legs … I look like a Cirque du Soleil performer when I’m moisturizing.”

Early October, Banks also announced her new three-step skin care line for TYRABeauty. Available on the supermodel’s website, the line involves three key items: “The Clean Machine,” which is a brush head cleansing system; “The Closer” is a repair serum; and “The Secret Weapon” is a microdermabrasion wand. Banks told the LA Times, “I feel like makeup gets all the fun. I want a skincare regimen to be delightful and fun, so you look forward to it.”

The star shows no signs of slowing down as her beauty line, and now her makeup line, are taking off!