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The word candy was little-used in Britain but the wildly successful app game
Candy Crush Saga has propelled it into common parlance. Now King.com, the
British company behind the brand, has successfully trademarked the use of
the word for apps in the US. No doubt some of Candy Crush’s imitators will
be hearing from King in short order, and the likes of Candy Shoot, Candy
Blast Mania, Jewel World: Candy Edition and Candy Maker may soon need a
makeover. Life isn’t so sweet all of a sudden.