Some are questioning BlackBerry's judgement in continuing to post such strange advertising pitches to its developers account. One user "Tron5500" writes, "Come on blackberry ! Your scaring away all your potential customers..."

And Calum Redhead writes, "Is this a joke?"

Another user types "awkward", while another commenter quips, "wow this is just absolutely horrible. i want those 3min of my life back."

The song lyrics are as follows:

At last my love / has come along / our lonely days are over / now for one last little song / At last / All the promise has come true / Your games and apps / Are in the storefront / On our new platform / Built for you / At last / Two new devices good to go / Complete with legendary keyboards / Blackberry Balance Hub and Flow / At last / A new beginning a new start / This is gonna be a blast / Blackberry 10 at last.