This workshop will teach you how to focus on specific audiences, discover your unique selling proposition, proven marketing strategies and how to deliver a customer experience they won't forget.

YOU WILL LEARN

- How to narrow your focus and target a specific audience so your business stands out in the crowded cannabis landscape

- How to discover your Unique Awesomeness (aka Unique Selling Proposition) and use it to magnetize prospects to your business

- How to create unique and thoughtful branding that helps your business stand out.

- Proven marketing strategies that help you build a loyal tribe of customers who can't wait to do business with you (and tell all their friends).

- How to deliver a "dream come true" experience that is designed specifically for your customers.

​​​​​​​ - How to nurture lifetime relationships and focus on lifetime value. How to trigger word-of-mouth marketing and get referral business.

ABOUT THE TEACHER

ALEXA DIVETT

As a successful entrepreneur, longtime marijuana advocate and medical grower, Alexa Divett understands the unique needs of the cannabis industry. Alexa is the founder of Alexa Divett LLC, a business coaching and consulting company helping cannabis business owners achieve success through the implementation of sound business practices and time-tested marketing techniques.

Alexa's achievements include co-founding Maya Media Collective, a Portland Oregon based creative firm that specializes in the cannabis industry and writing the "Marijuana Millions" Ebook series, which The Weedblog called the best marijuana-branding book to date.

Additionally, Alexa speaks about marketing and branding cannabis businesses at local and national events Alexa’s products and presentations on starting and running successful cannabis businesses have made her an in-demand and innovative expert in the cannabis business world.