Since I first saw this in a magazine about 12 years ago, this Apple IIc (//c if you prefer) ad has probably been my favorite Apple ad of all time.

The reason is nostalgia — it portrays a kid’s bedroom in the 1980s, and it reminds me of being a kid back then.

I also like the details tucked in there, such as the Motley Crue poster, the Bazooka bubble gum, the ATV helmet (next to a tiny photo of a three-wheeled ATV), the hamster, and an Apple Modem 300/1200 sitting under the telephone. I also wonder what those circuit boards up on the shelf are supposed to be (and what they were actually from).

The Apple IIc was indeed a great machine for young students in the 1980s.

* * *

At 37, my circa-1985 bedroom was outfitted mostly with He-Man figures and stuffed animals, but my older brother’s bedroom looked more like the room in the ad.

Come to think of it, I actually have a photo of my older brother’s bedroom from December 1985, and part of it looked exactly like this:

You’ll notice the nice Atari 800 setup, which I have no doubt talked about many times before.

At that time, we did have an Apple IIc as well, but my dad kept it in his home office. It was the first computer I ever used a mouse with.

And what do you know, I have a photo of my dad’s office too — labeled July 1985:

You’ll notice the Star brand dot matrix printer on the floor beneath the desk. I still have many vivid memories of crawling around the floor and watching Print Shop banners and calendars emerge with an intense and persistent screech.

Good times.

In 2016, I did a whole slideshow about my family’s computers through the years for PCMag. If you enjoyed these family computer snapshots of mine, you’ll enjoy that as well.

[ From Popular Computing, February 1985 ]

Discussion Topic: Did you have a computer in your bedroom as a kid? Tell us about it.