How brand marketers hitched a ride on the solar eclipse in social media marketing

Every few years, everyone everywhere stops what they’re doing to watch the BIG THING that is happening, whatever it might be — the OJ Simpson trial, balloon boy or, most recently, last Monday’s (moon-day’s) total solar eclipse.

While it may have culminated in everyone gazing up at the sky Monday afternoon, wearing funny-looking glasses, remember that in the weeks beforehand, they had been looking at and searching for information online.

The question for marketers is, do you just watch these events pass you by, or do you capitalize on them for a little social cache?

Even our parent company, MECLABS Institute, got in on the moon madness and posted our eclipse party on social media.