ASSIGNMENTBranding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).

ASSIGNMENTWe were asked to choose any brand in decline and reinvent it: a new visual identity system as well as a reconsidered mission and scope as a company. The final deliverable was a book introducing the new brand, its audience, logo guidelines, and brand extensions.

ASSIGNMENTI'd been looking for a branding project to do this summer to keep in practice and I came upon the NASA redesign by BaseNow. While I do appreciate the premise I was not a fan, particularly when it gets smaller. So I set about doing my own rendition which you can view in the attached.