ChallengeHow to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

ChallengeHow to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

ChallengeHow to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

ChallengeHow to increase the visibility of Masonicare as a leading provider of healthcare and retirement living for seniors in Connecticut?

SolutionA multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

SolutionA multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

SolutionA multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

SolutionA multi-channel campaign using real patients and residents to share their experiences of the wonderful services Masonicare has to offer.

Listening to patients and residents

Listening to patients and residents

Listening to patients and residents

Listening to patients and residents

Listening to patients and residents

To understand the patient and resident's perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand the patient and resident's perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand the patient and resident's perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand the patient and resident's perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

To understand the patient and resident's perspective, informal insight groups were scheduled to learn the positives of what they loved about the services at Masonicare. It was clear that they all had one thing in common.

Here for Me

Here for Me

Message Development

Message Development

Message Development

Message Development

Message Development

Overwhelmingly, we heard stories of staff members going above and beyond. Such as genuinely making sure each person was doing okay, scheduling a ride to a doctor appointment, even helping change a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhelmingly, we heard stories of staff members going above and beyond. Such as genuinely making sure each person was doing okay, scheduling a ride to a doctor appointment, even helping change a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhelmingly, we heard stories of staff members going above and beyond. Such as genuinely making sure each person was doing okay, scheduling a ride to a doctor appointment, even helping change a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhelmingly, we heard stories of staff members going above and beyond. Such as genuinely making sure each person was doing okay, scheduling a ride to a doctor appointment, even helping change a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Overwhelmingly, we heard stories of staff members going above and beyond. Such as genuinely making sure each person was doing okay, scheduling a ride to a doctor appointment, even helping change a light bulb - Masonicare was here for them for whatever they needed. This is the foundation we built the messaging on and set the tone for how we would create the campaign.

Website Design

Website Design

Website Design

Website Design

Website Design

The microsite is the hub for the campaign. Short web films feature patients, adult children, and residents sharing their stories and experiences at Masonicare. The goal is to invite viewers to hear real stories and reinforce the Masonicare brand from the patient and resident’s perspective. Relevant links guide viewers to Masonicare’s website for more detailed information about each service.

The microsite is the hub for the campaign. Short web films feature patients, adult children, and residents sharing their stories and experiences at Masonicare. The goal is to invite viewers to hear real stories and reinforce the Masonicare brand from the patient and resident’s perspective. Relevant links guide viewers to Masonicare’s website for more detailed information about each service.

The microsite is the hub for the campaign. Short web films feature patients, adult children, and residents sharing their stories and experiences at Masonicare. The goal is to invite viewers to hear real stories and reinforce the Masonicare brand from the patient and resident’s perspective. Relevant links guide viewers to Masonicare’s website for more detailed information about each service.

The microsite is the hub for the campaign. Short web films feature patients, adult children, and residents sharing their stories and experiences at Masonicare. The goal is to invite viewers to hear real stories and reinforce the Masonicare brand from the patient and resident’s perspective. Relevant links guide viewers to Masonicare’s website for more detailed information about each service.

The microsite is the hub for the campaign. Short web films feature patients, adult children, and residents sharing their stories and experiences at Masonicare. The goal is to invite viewers to hear real stories and reinforce the Masonicare brand from the patient and resident’s perspective. Relevant links guide viewers to Masonicare’s website for more detailed information about each service.

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

TV Spots and Web Films

From the isight groups, several candidates were selected to film and share their stories. Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

15 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure in a 30 second tv slot.

From the isight groups, several candidates were selected to film and share their stories. Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

15 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure in a 30 second tv slot.

From the isight groups, several candidates were selected to film and share their stories. Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

15 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure in a 30 second tv slot.

From the isight groups, several candidates were selected to film and share their stories. Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

15 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure in a 30 second tv slot.

From the isight groups, several candidates were selected to film and share their stories. Short web videos and tv spots were developed from the footage to showcase the spectrum of Masonicare services.

15 second tv spots were created for each service allowing Masonicare flexibility in their media buy. Combining two 15 second tv spots, allowed them to essentially double their services exposure in a 30 second tv slot.

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

Print & Digital Advertising

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.

The advertising campaign helped gain more visibility and awareness in the marketplace and show how Masonicare goes above and beyond for it’s patients and residents.