Blog:September2015

We are happy to welcome the new Bill Simmons Podcast to the Midroll roster of great shows. It debuts on Thursday, October 1, and will be followed the very next day by episode two. A teaser episode released on September 25 has already reached #1 on the iTunes charts, demonstrating just how much anticipation there is for Simmons’ return to the medium. Simmons is an astute and outspoken sports columnist, analyst, and podcaster best known…

A number of players in the podcasting and advertising industries are making bets on programmatic ad delivery — dynamically inserting ads into a podcast as the episode is downloaded. It’s an understandable temptation, but we at Midroll see some tradeoffs. Compared to display ads and radio commercials, the host-read podcast spots we sell are downright artisanal. That’s a good thing, and we want to keep those spots sounding that way — because they perform better…