So you have a movie you’ve shot with your advertising property… and a brand that distributes thousands (more like millions, maybe) of boxes of tea. Well, why not pop the DVD in the box so people get to see it in wider numbers than if you just put it online.

Then some bright spark thinks it’s not enough so you add in a tea towel too. Brilliant.

But, that would be lame if it was only alive as a DVD, so you place the trailer online…

Tom’s trying to get a syndicated insights department (although he describes it far better than that!) – interesting idea and he’s on the way to making it a reality – go have a look at his recent post here and the site here…

I loved the site when I first saw it, but now the TV ad has been released and it’s still as focused on the message of saving the bees, I love it even more!

If you haven’t read about the plight of the bees already, think about this – 25% of them died in the last few years alone. And they are responsible in some way for almost all the natural food we eat. Get the full story at the site…

Now, tell me – does that say more about Haagen-Dazs than an ad?
And, if so, why are we all still doing so much ‘advertising’ and so little work that delivers more value?