A strong Nordic concentration and integration is occurring along with a
comprehensive process of consolidation and cross-border acquisitions
among the European retailers. The Nordic countries are increasingly
becoming part of the European retail market as globalization is
accelerating and foreign chains are expressing and increased interest in
the Nordic market. Recent mergers and restructuring of the Nordic food
retail sector offers new interesting opportunities in terms of large
volumes and diversity of products being demanded. There is a great
demand for organic and convenience food and food and beverages which
appeal to the health conscious.

The Swedish food market has for a number of years been influenced by
consumer awareness of health, environmental and social issues, which has
led to the introduction of certified organic foods, as well as Fair
Trade labeled products, especially within natural product groups such as
fresh fruit and vegetables, cereals and coffee.

This report is a complete insight into the Swedish food purchase and
consumption pattern which is helping international hyper marketers and
retail giants to focus and understand the Swedish food market better and
prepare for eventual investment or wait decisions.

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