Gear Up for the Holidays with Reliable DNS

(Gawkwire) – October kicks off the holiday festivities and with spending sprees kicking in high gear. DNS speeds are a proven way to increase revenue and get a step ahead of the competition.

DNS Made Easy, the world leader in IP Anycast DNS services, is helping thousands of their customers prepare for the holiday season with industry fast speeds, highest uptime, and corporate support.

According to customer feedback, industry reviews, and SEO experts, speed plays an important role in the success of online commerce. A slowdown in web services can result in significant loss in revenue for online merchants and services. In addition, a slow performing website often leads to lower user interaction, loss of brand credibility, and eventual loss of revenue.

DNS Made Easy always ranks in the top three fastest DNS services for more than two consecutive years. The DNS services of DNS Made Easy has often ranked as the number one provider for the fastest DNS speed in the industry, according to SolveDNS, a third party network research firm.

"DNS Made Easy continually outperforms other enterprise DNS services that are often 100 to 1,000 times their pricing," said Steven Job, president of DNS Made Easy. "Customers who use DNS Made Easy have access to the fastest network in the industry. Many of our competitors often focus most of their resources in marketing and sales and this is where DNS Made Easy differentiates itself from the rest. We focus our resources on what really matters to our customers; speed, uptime, and features."

In addition to offering the world’s premiere DNS service for performance and redundancy, DNS Made Easy also offers services to optimize and direct traffic flow based on geographic location of the end user; the Global Traffic Director service. GTD prevents companies and organizations from slow load times that can impact customer confidence and cause a loss in sales.

DNS Made Easy has seen more than a 18% growth in its Global Traffic Director services in the last year and recently expanded to their network in Seattle to provide even better routing and accuracy of the service.

"We have seen over a 18 percent increase in GTD specific queries using our GTD services, so the growth shows that companies care about the speed," Job said. "The demand for geo-aware DNS services is growing because people are starting to understand that routing to the closest web server and application server translates to faster speeds. Faster speeds relate to higher confidence, and higher sales."

Companies rely on DNS Made Easy’s IP Anycast+ network, which provides global load balancing, redundancy, decreased latency, and a true distributed response to denial of service (DoS) and distributed denial of service (DDoS) attacks.

Using IP Anycast+, each name server IP corresponds to hundreds of systems worldwide that are announced from different geographical locations. DNS queries are then sent to the closest name server to the querying client. With multiple networks redundantly responding to the same IP address, network performance and uptime are drastically increased.

About DNS Made Easy DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.