A new Mercedes-Benz commercial featuring model Kate Upton is drawing some heat from critics.

The ad, titled “Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion,” is reportedly slated to air during next weekend’s Super Bowl. The 20-year-old Sports Illustrated Swimsuit Issue cover girl doesn’t actually wash any cars in the commercial — that’s left to a group of young men in football jerseys who gawk as she blows soap suds out of her hand, struts over and tells them: “You missed a spot.”

A spokeswoman for the Parents Television Council told the Daily Mail that the commercial “isn’t selling cars, it’s selling sexual objectification.”

“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” the spokeswoman said. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”