Thanks to everyone who emailed today regarding the news of a clever real world Muggle marketing and advertising campaign that will echo the moving photos seen in the Daily Prophet. The BBC reports that on September 18, readers in LA and New York who purchase a copy of Entertainment Weekly will see their issue contain special video -in-print ads. These will be “slim-line screens – around the size of a mobile phone display,” and have a “chip technology used to store the video – described as similar to that
used in singing greeting cards – [which] is activated when the page is turned.” The Telegraph also reports that these 90 second video ads will “show clips from future CBS programmes and an advert for a
diet cola.”