Continue its legacy as a platform for interaction with the global design community and world-renowned design masters, BODW 2017 will include insightful new sessions on Heritage & Design capturing family entrepreneurship and traditions, and Cultivating a Future Mindset - Creative Leadership and a masterclass by iconic architect and designer Michele De Lucchi, each representing BODW’s legacy of celebrating design thinking and fostering good design.

Speakers of Heritage & Design will discuss the power of design to transform traditional business models, and with a rich legacy of businesses that have been passed down through generations, to apply design thinking to revitalise and continue to grow their own enterprises. Anchored by a string of leading creative minds whose works built on family or cultural legacy, including master luthier Lapo Vettori , a third-generation luthier and the youngest member of the Commission of Professional Italian Violin Makers, and Giulio Vinaccia , a prolific product designer for leading Italian brands and a globally recognised expert in social design who now works full-time for UNIDO and other UN agencies. Also Jacopo Foggini (Galleria Jacopo Foggini), an artist who discovered the versatile nature of methacrylate and invented a machine to melt it and hand-mould it into luminous, large-scale artworks.