Instagram unveils new video service app

Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV.

Instagram notes on its new website promoting IGTV that mobile video content will make up for nearly 80% of all mobile data traffic within three years.

Mr Systrom also announced a new feature enabling some users to share long-form videos up to one-hour long.

The app is aimed at what Instagram calls "creators", but anyone can create and upload their own videos.

In a press Q&A after the event, Systrom said there would not be ads on the videos for now but there most likely would be in the future. "IGTV is focused on the creators you love most and already follow on Instagram".

Creators can link to their Instagram profiles, outside websites or online stores in clips uploaded to IGTV. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of U.S. teenagers say they use Instagram. "I'm still going to be posting on YouTube as well as on Instagram", she told reporters.

It's been said that Instagram wants to attract "web celebrities" to IGTV, rather than traditional media companies or publishing firms. As with Snapchat's Discover hub, IGTV videos will be vertical and will be separated across multiple channels, which can be browsed individually or happened upon via a smattering of content discovery tools. IGTV content will also be available in the Instagram app. IGTV videos will be able to go beyond the 60-second limit placed on videos uploaded on Instagram today.

IGTV is essentially a video platform, similar to YouTube, where each creator has their own channel which users can choose to follow to stay updated on. Instead, each video can be up to an hour long. IGTV could also spell more trouble for Snapchat which has been trying to make vertical video the most popular format among Millennials and teens.

Videos uploaded to IGTV will be vertically-orientated, so they can be viewed fullscreen on a smartphone when it is held in portrait.

Instagram is launching its long-form video platform today.

For creators and publishers, Watch is pitched as a platform to help them build an audience of fans and make money through advertisements - much like YouTube.

In September, Instagram said it had some 800 million monthly active users.

Share

Related Articles

The Manchester United forward has more energy tracking back and when he attacks he can go past people with the ball at his feet. I'm guessing that 7pm on a weekday night must be pretty good timing to show them but still, awesome to see.

Shaw is widely considered a hero for fighting the gunman who shot up a Waffle House in Antioch, Tennessee, in April. Despite Hollywood's overwhelmingly secular nature, the awards ceremony did feature one overtly Christian message.

The NHS has been struggling to cope with funding shortages in recent years, particularly during the flu-ridden winter months. The settlement would equate to an average increase of around 3 .4 per cent per year over the next five years.

Ambassador Nikki Haley called the council "a protector of human rights abusers, and a cesspool of political bias". The Trump administration said its withdrawal was in protest at what it called "anti-Israel" stances.

Whenever Serbia played a qualifying match for the 2018 World Cup , Milinkovic-Savic was surprisingly not called up to the squad. Aleksandar Kolarov's goal was enough to secure a Serbian 1-0 victory over Costa Rica in yesterday's Group E fixture.

Trump made the subtext of his argument clearer, which is that the US needs tough immigration laws to avoid such problems. President Donald Trump is singling out the European nation again to warn about the alleged danger posed by migrants.

Of note, Donald Bardwell says his son has a history of anxiety attacks and takes Klonopin, a sedative that treats panic disorder. Samuel Bardwell , 20, a college athlete, collapsed at basketball practice with an apparent anxiety attack.

Footage of a wonderfully selfless act from Japanese fans has gone viral, in a touching end to a big World Cup upset . Japan break and Davinson Sanchez lets the ball bounce, allowing Osako to hustle him out of it and run in on goal .

What's next? Australia look to bounce back from their first up loss to France when they play Denmark at midnight (NZT) tonight. In the process, they eliminated the Saudis and ensured that hosts Russian Federation also advanced.

In many ways, the Lakers and 76ers resemble each other so it is no surprise that both teams are in the bidding for King James . With the National Basketball Association season now officially over, Lakers rumors will be swirling at an all-time high.

Latest news

Spain made to work for victory over courageous Iran
Iran and Spain will face-off against each other in the 20th Match of FIFA World Cup 2018 on June 20, Wednesday at Kazan Arena. Then, trailing in the second half, Iran almost equalized when Saeid Ezatolahi had a goal ruled out on video review.

Palestinians injured in Israeli airstrike
An Israeli Army drone intercepts a kite launched by Palestinians from Gaza, at the Israel and Gaza Strip border on June 8, 2018. The Israeli army said in a statement that the vehicle belongs to the leader of the kites and balloons launchers.

Gaming addiction 'a mental health disorder'
Gaming disorder was considered for inclusion based on scientific evidence and the recommendations of experts around the world. Gamers could can spend hours in front of the screen without becoming addicted, he said.