SAN JOSE, Calif.--(BUSINESS WIRE)--Switch Lighting, the only company with the closest alternative to
incandescent-quality light, announced the first ever 100 watt-equivalent
LED bulb. The bulb is being unveiled at the 2011 LIGHTFAIR International
Trade Show in Philadelphia during May 17 – 19th. Using their
“City of Light”™ technology, the bulb creates a self-cooling environment
inside, allowing maximum brightness with fewer LEDs. This is the
brightest LED replacement bulb available and Switch is the only company
with this innovative technology.

“Nobody in the LED space can produce this incandescent-quality light.
The brightest LED you can see on the shelf is a 60 watt-equivalent. We
announced our 75 watt-equivalent last month, now we’re announcing the
100 watt equivalent,” said Boris Lipkin, CEO of Switch Lighting.

Switch will conduct live demonstrations of their 100W LED replacement
bulb at their booth on the LIGHTFAIR trade show floor. They will also
show their 75W and 60W equivalent bulbs. All of their bulbs offer
incandescent quality light, are dimmable, and can be used in any
direction.

The Switch bulb designs are inspired by the Cradle to Cradle™
principals. All parts and components can be reused, recycled, or
reclaimed so there is very little chance any part will end up in
landfill. Bill McDonough, co-author of Cradle to Cradle explains, “When
the bulbs are returned, they could become part of a bicycle, or could be
returned to the biosphere to become fertilizer.”

Switch introduced its unique technology on April 19th with
the company launch announcement. Switch Lighting is backed by
VantagePoint Capital Partners, the leading global investor in energy
innovation.

About Switch Lighting:

Switch Lighting is dedicated to innovative design and technologies that
create cost-effective LED lighting solutions for consumers and
businesses, replacing ordinary incandescent and compact fluorescent
lamps with extremely long lasting, reliable, energy-efficient solutions.
The company’s high-performance products are designed to contribute to
human and planetary health with their efficiencies and reclaimable
components. Using their City of Light™ self-cooling technology, Switch
Lighting is the first to introduce a true 100W equivalent, neutral white
A19 incandescent replacement bulb to the residential, commercial, and
hospitality markets. They will also offer other standard A19 LED lamps
in 40We (450 lumens), 60We (800 lumens) and 75We (1100 lumens) versions
in warm white and neutral white. Follow on lamps will include reflectors
(PAR, BR and R), globes and candles, among other styles. Switch Lighting
is backed by VantagePoint Capital Partners — the leading global investor
in energy innovation — and supported by Cradle to Cradle® writer and
sustainability expert Bill McDonough. The company is privately held
(incorporated as Switch Bulb Company, Inc.) and headquartered in San
Jose, California. For the latest information about Switch Lighting
and Switch products, please visit www.switchlightbulbs.com.