Land and Expand: Generate Revenue from the Start

Want to advertise on Baidu?
Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Along with the Arrow and Verical stakeholders, WPIC defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing aspects necessary for a…

Quickly Heating Up Digital Strategy

Arc’teryx approached WPIC to build a hybrid China website with online shopping capabilities and link it to their Tmall Ecommerce platform for completion of payment and delivery of product. The goal was a fast loading, localized, compliant site, hosted in China that offered customers a unique brand experience consisted with its premium product offering. With ecommerce in China continuing to see mas…

Starting From Scratch to Big Wins Fast

WPIC achieved a 774% increase in SSD sales and a 464% increase in DRAM sales for Crucial within six months.
Anything is possible in a massive market quickly evolving into a consumer-driven economy.
Crucial’s brand standing and control of messaging is critical for their position in the market. Building an on-brand and localized Chinese website and localization of their renowned “Memory Select…

Make Informed Decisions for Top ROI

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets.
Besins Healthcare required a clear understanding of the opportunities for its product lines, as well as key competitor intelligence and a recommended positioning strategy.
WPIC’s programmatic s…

A Rocket to the Top: Delivering Ranking Results

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business.
WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space t…

The Science of Selling: Capture Leads and Convert

A 3000% increase in leads in one year and 22:1 ROI.
WPIC took Leica Biosystems from no Chinese digital presence to a winning online strategy resulting in first year profits. WPIC built Leica’s Chinese website from the ground up, localized and hosted within China for fast load times and reliability. WPIC administered and deployed a government-approved accelerator and ensured compliance with Chin…