About

An email template is a pre-designed email design (as well as the design of website) which WooCommerce applies to all outgoing emails. They are also known as the transaction emails. The current version of WooCommerce sends 11 kinds of emails including new account, new order, new invoice etc.

If your WooCommerce installation is sending a unique email design each time and not the standard WooCommerce emails design You'll begin to develop brand consistency across all of your marketing channels including your website, transactional emails, newsletter, and social media.

This occurrence is especially true if you use a unique design and logos in your marketing to maintain brand consistency and awareness.