Ex-Financial Times Journalist Tom Foremski @ the Collision of Technology and Media

06

December

2011

|

12:09 PM

America/Los_Angeles

More Evidence Of The Power Of Social Distribution Of Mass Media

Social media was once lauded as an antidote to the gatekeepers of mass media, an army of citizen journalists would take on the dominant powers that shape ideas and influence consumers.

That didn't happen. And while citizen journalists in the form of bloggers are around, they tend not to break any original stories. In fact, social media has become a distributor, and an amplifier of mass media, an effect I dubbed SoDOMM, (Social Distribution Of Mass Media).

Mvelase Peppetta, points to Facebook's release of its top 40 shared news stories in 2011: