A funny thing happened on the way to all of the category pundits (including my company, TABS Group) stating that the strong growth of vitamins (10% to 15% annual growth) was destined to continue for quite some time: It turns out consumers and retailers weren’t listening.

Fortune magazine recently issued its annual list of America’s 50 leading business executives for 2010. It’s a roster that can easily be picked apart, both for its errors of commission and for those of omission.