DESIGN GUIDANCE RECOMMENDATIONS

Needs analysis

We establish the underlying needs and motivations of the target audience in relation to the type of product or service being investigated.

Multi-channel usability testing

Mobile websites are no longer an option but are required as part of a web-presence, so where possible we evaluate on fixed and mobile devices

Brand health measurement

The impact of website functionality on brand health is significant and we compare pre-test and post-test perceptions to understand the differences.

Market segmentation

We develop a user-segmentation within the project according to their perceptions of brand image, values and attributes

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TASK COMPLETION TEST BENCHMARKS

We establish in-use benchmarks by requiring users to complete practical tasks that are central to the website functionality without assistance.

Customer Aquisition Retention and loyalty

Combining brand and usability evaluation, we put your customer at the heart of your digital development to help build your brand through stronger acquisition, improved retention and greatercustomer loyalty.

Agile testing - Gov. Agency - User Buy-in

Site Consolidation - Rebranding - Information Relevance

Customer expectations - Comparative review - Design optimisation

Our Team

Paul Costantoura

Paul’s career has spanned brand research and advertising strategy in Australia and internationally. His reputation as a market researcher is based on considerable experience exploring the relationships that people have with brands and what this means for building brands that people love.

DR. John Eklund

John is formerly Head of Usability at a Software Testing facility and lecturer at Sydney University, with over 17 years experience delivering usability services to corporate and government clients. Has conducted a multitude of usability studies for a wide range of government and corporate clients. He is widely published and has a PhD from Sydney University in the fields of Education and Human Computer Interaction.