Wednesday, December 26, 2012

A logo design is the instant and most effective visualization of your
company philosophy. It represents what your company stands for and what type of
business it does. Designed appropriately, your business logo has the potential
to attract and enhance potential customers while creating a positive first
impression about your business. For existing customers, a good logo creates
brand identity and loyalty, providing the look and feel of an established and
professional business venture.

In short, we
can say that a suitable logo is able to:

Define and
establish your image.

Speak volumes
about your business.

Create an
impression for both potential and existing customers.

Set you apart
from your competitors.

Once you are
aware of the importance of a good logo, you should take every possible step to
create a perfect one for your own business. Whether you are looking to launch
your new business or re-establish your business image, a great logo can does
wonders for your business.

Before you can
find a graphic design firm to design your business logo, you need to choose
whether you want a custom logo design or a DIY or ready-made logo for your
business.

What is a ‘Custom’ Logo Design?

A custom logo
design is the one that is ‘customized’ and ‘tailored’ according to your
requirements. It is designed after analyzing your industry, business, company
philosophy and message, key benefits, current trends etc.

A logo that is
tailor-made according to your business requirements is bound to create a
long-lasting impression on the minds of your customers. There are a variety of
online design agencies and graphic designers who can work on your custom logo
through a quick process at affordable rates.

Getting Started:

When you are
about to get started with your business logo, keep the following important
things in mind:

Look at the
logos by other companies in your industry. Observe your competitors’ logos. Are
they too flashy, trendy or conservative? Think about how you are going to set
your company logo apart from others.

Decide what
message you want to communicate via your business logo. Is it professional,
light-hearted, traditional or trendy? How does it relate to your target
audiences? What can make your logo distinct and memorable?

Your logo
should be functional. It should equally look great on a business card and on a
sign board. It should be scalable and easy to reproduce.

Avoid using
clip art.Go for original and customized
designs as they will create a memorable statement about your business.

Try to come up
with a logo that is able to communicate your key business message in frontof potential and existing customers.