D Arcy Masius Benton Bowles Company

Advertiser: Pacific Bell Agency: D'Arcy Masius Benton & Bowles, St. Louis Challenge: Convince privacy-conscious Californians that caller ID has advantages. The Ads: PacBell uses humor in four television commercials for caller ID, a service that displays a caller's phone number (and the identity of the person assigned the number) on a special screen when the phone rings. Three of the ads revolve around a medieval knight who opens the castle door without checking to see who's knocking.

A big chunk of the 1992 Summer Olympics' "Pay-Per-View" ad campaign was handed on Friday to the Los Angeles agency D'Arcy Masius Benton & Bowles. Executives at the agency declined to reveal the size of the deal, but industry sources estimate it to be more than $10 million. Now, DMB&B, which already places ads for Burbank-based NBC Television, suddenly has its eyes on Barcelona. That's where clients NBC and Cablevision will oversee round-the-clock Olympic coverage on three cable channels.

Advertiser: Pacific Bell Agency: D'Arcy Masius Benton & Bowles, St. Louis Challenge: Convince privacy-conscious Californians that caller ID has advantages. The Ads: PacBell uses humor in four television commercials for caller ID, a service that displays a caller's phone number (and the identity of the person assigned the number) on a special screen when the phone rings. Three of the ads revolve around a medieval knight who opens the castle door without checking to see who's knocking.

A big chunk of the 1992 Summer Olympics' "Pay-Per-View" ad campaign was handed on Friday to the Los Angeles agency D'Arcy Masius Benton & Bowles. Executives at the agency declined to reveal the size of the deal, but industry sources estimate it to be more than $10 million. Now, DMB&B, which already places ads for Burbank-based NBC Television, suddenly has its eyes on Barcelona. That's where clients NBC and Cablevision will oversee round-the-clock Olympic coverage on three cable channels.

NBC, the nation's top-rated television network, pulled the plug on one Los Angeles advertising agency Tuesday and hired another to handle part of its $29-million network advertising business. The network abruptly fired AC&R/CCL Advertising and hired the Los Angeles office of the New York ad firm D'Arcy Masius Benton & Bowles. The agency switch, which will take effect Sept. 1, took the Los Angeles ad community by surprise.

Last year, executives at the ad firm D'Arcy Masius Benton & Bowles saw the potential for growth in Los Angeles. So they moved the agency's West Coast headquarters to new offices on the 10th floor of a Wilshire Boulevard high-rise. Its a good thing the 11th floor was empty, too. The agency, which landed the $29-million NBC network advertising account last week, has already started to fill up the building's 11th floor.

Last year, executives at the ad firm D'Arcy Masius Benton & Bowles saw the potential for growth in Los Angeles. So they moved the agency's West Coast headquarters to new offices on the 10th floor of a Wilshire Boulevard high-rise. Its a good thing the 11th floor was empty, too. The agency, which landed the $29-million NBC network advertising account last week, has already started to fill up the building's 11th floor.

NBC, the nation's top-rated television network, pulled the plug on one Los Angeles advertising agency Tuesday and hired another to handle part of its $29-million network advertising business. The network abruptly fired AC&R/CCL Advertising and hired the Los Angeles office of the New York ad firm D'Arcy Masius Benton & Bowles. The agency switch, which will take effect Sept. 1, took the Los Angeles ad community by surprise.