In age of smartphone, watchmakers focus on luxury

By John Heilprin / AP, BASEL, Switzerland

“With an incredible degree of perfection, architecture, brand design and product design are all blending in with one another here, allowing the individual brands to come to life and do themselves full justice,” Baselworld’s managing director Sylvie Ritter said.

“Watches and jewelry are products that have grown closer together in recent years and are now on display side-by-side at this event,” she said.