Insight on Business

November 2013

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UPFRONT
By Nikki Kallio
Photographs and videos by Nikki Kallio
Connecting you with thought leaders for insight on innovative ideas that work
Continuing to do things the same way
just isn't sustainable for health care. How can providers and
insurers find better ways to serve the consumer? How can
they continue to provide the best, most state-of-the art care
while also saving money? The answers are often found in
the unknown and untried – and getting a company to take
that step into the abyss is a challenge.
Insight invited Innovationedge President Cheryl
Perkins to lead a discussion with a group of regional
innovators: Mary Downs, system vice president for spine
and orthopedics business lines for ThedaCare; Mary
Maurer, vice president of business development and chief
innovation officer for Holy Family Memorial in Manitowoc;
Michael Miskulin, an optometrist with Valley Vision Clinic
in Neenah; and Elizabeth Much, director of innovation and
development for Thrivent Financial for Lutherans.
ONLINE: Hear an audio file of the discussion and
watch videos of the individual speakers discussing their
thoughts on innovation. For an edited transcript, go to
www.insightonbusiness.com.
Q:
How can
innovation lead
change in health care?
"I think any of these programs, if they don't become part of what
you do and they're a separate stand-alone thing, then it never
becomes who you are, and it's not embedded in the DNA of the
organization. I think for any of this work, it needs to become part of
the day-to-day institutionalized operation."
–Cheryl Perkins, founder and president of Innovationedge
"I think the biggest thing that we've done is really changed from
being inpatient to outpatient, sick to well. We still take care of sick
people, but we changed our mission statement (which is a huge
thing) five years ago, and said our focus and our whole goal is to
keep the community healthier. That's a huge mindset change."
–Mary Maurer, vice president of business development
and chief innovation officer for Holy Family Memorial in Manitowoc
w w w. i n s i g h t o n b u s i n e s s . c o m
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