关于此课程： This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources;
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.
You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:
• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

此课程适用人群： For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses.
This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship.
The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.

视频: Learn More with the Master of Professional Studies in Technology Entrepreneurship

已评分: Roadmap for Launching an Internal Corporate Venture

常见问题解答

运作方式

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material,
and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends,
colleagues, and employers.

制作方

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.