\”He is a proven business executive, who has performed exceptionally well since coming into his corporate role in May of last year.”

Dimon has called Zames “a world-class risk manager and executive — highly regarded for his judgment and integrity.”

Zames joined J.P. Morgan in 2004 and was in 2012 made Chief Investment Officer after the “London Whale” debacle last year, which cost the firm $6 billion, increased regulatory scrutiny on the firm and led to the exit of long-time CIO Ina Drew.

Introducing little-known Zames to the market was deftly handled by the public relations machine at J.P. Morgan. The move involved what one communications executive called an old PR trick, in which introducing a new face is often paired with an executive departure or another person being hired.

“It’s a good way to introduce someone or something to the market,” said an Wall Street public relations expert.

The departure of long-time lieutenant Bisignano has given an opportunity for J.P. Morgan to introduce Zames. Looks like good timing, as Zames is considered by insiders as a potential successor to Dimon, according to reports. The future looks bright for Zames, at least that\’s the idea.

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