PRI 2011
The Performance & Racing Industy’s Mini SEMA
Photography by Tony Morgan
Each year, just after SEMA, the Performance & Racing Industry has its own private convention. This one calling the East Coast home. Orlando’s Orange County Convention Center becomes transformed into a candy store for performance junkies.
This year marked the 24th annual event for PRI. Over 1000 racing industry suppliers made their way to show off the latest and greatest. I found the energy to be very high as attendance was up from previous years.
Due to the fact that the event is on a smaller scale than SEMA, it allowed us more time...

G37 that is, but since he does, we’ll just call it the G.
Normally a Mercedes guy, this Infiniti was a step away from the norm for Chris Enrique, but that hasn’t shown through at all. Everything you’d expect to see in a nicely modded Mercedes you can find on this Infiniti, simple, yet classy, and in what other color but silver? With that said, Chris has his own style that many trends don’t influence at all, this G could easily be sitting on +5 offset 20x10s with 235s stretched on them but that isn’t what he wanted with this car. Some might say there are “flush” guys, and there are...