Please wait, loading...

About Us

Today in the age of information, the over used traditional media like radio, outdoor, television and print is rapidly losing its place. With the increase of players in the market, advertisers relying on the traditional media are not getting optimum utility of their resources.

This is where the digital media came as the absolute game changer for the real estate fraternity. As the most efficient mode of advertising, and long adapted by our first world equivalents. India followed suit with metro cities like New Delhi, Bengaluru, Mumbai picking up digital media to reach to their targeted audience and to drive sales. Yet, there are still several 2 tier cities that are yet to understand the benefits of digital media.

This is where Realty Digi War Program comes in. When it comes to estate development, the market place is no less than a war. With the influx of newer competitors, the real estate fraternity is not getting enough amounts of leads and correct exposure.

Realty Digi War opens windows to infinite opportunities and boundless reach with lower than half the cost of traditional media.

If we compare print ad which in a city like Ahmedabad, the cost per lead is many folds higher than its digital alternative. Moreover, digital advertising offers unique opportunities to converse with the right target group at the right time on a real time basis.

The communication required for a middle class audience will not be the same as the communication required for an elite audience, looking for luxury housing. Digital allows you to customize your communication design to suite your purpose.

Digital platform also allows you to tweak your communication at any point of the time and allows you to gauge and fathom audience reaction and acceptance on a real time basis. Last but not the least, the problem of middle men can be eradicated completely, leading to direct communication between the builders and their targeted audience.

Campaign Strategy

A brand sees phenomenal success only when the campaign is on point, or when the strategy is designed to perfection. We take great pride in our team of tacticians and our strategies, which are crafted to win.

Communication Strategy

Communication is the key to any brand. A wrong communication can break a million-dollar idea into a paper ball of your office dustbin. A brand like Panasonic was not spared either when they committed one of the greatest communication faux pas in the history of brand communication, with their ‘Touch Woody’ US launch. At Insomniacs, we tell you how to say it without your foot ending up in your mouth.

Lead Generation & Analytics

Lead Generation – We bring the customers to you, through leads. Our rangers are equipped to separate the right leads from the wrong ones. At insomniacs we segregate the hot leads from the cold ones and only the hot leads are sieged for you.

Lead Analysis – Cold War has always been one of our key strengths. We observe, analyze, strategize and execute. We study the behavioral pattern of the leads generated, and derive which way the customers might swing thereby giving you an idea of the prospective leads.

Real Estate CRM

Since efficiency and accuracy are the words we swear by, we are looking at a convenient and accurate scientific data management; thereby changing the way real estate is approached by developers all over the country. In this time of advanced technology, we aim to be the harbinger of the change that is required to approach the leads, sales and marketing budget, in the real estate industry of India. Gone are the days when developers relied on speculations, Insomniacs promises logical data inferences through scientific data management, accumulation and segregation. Having working closely with the Real Estate Industry, we saw the need for a robust sales lead management CRM and thus, we vowed to take care of it.

Call Center Management

Our Sukhois are always doing the circles and giving us updates on real time basis. With our in-house call center, we scrutinize the pattern of the campaign transition, which enables us to make real time changes and optimizations. Thereby helping us understand our customer allies better, and saving your time and money. With us, your headache, is ours!

Cloud Telephony

We like being on our toes at all times of the day, and we let you do so too. Insomniacs provides Cloud Telephony services which allows you to track all your campaigns from any corner of the world. To ensure you never miss an important call, we have round robbing and a fully equipped call recording feature to enable you to preserve all your sale conversations. Another stunning feature is the call flow control which allows you to customize and distribute call volumes in accordance to campaigns, projects or geographies. We have multilingual IVR to cater to your preferences.

CPL & ROI Analysis

Insomniacs have developed a knack in lowering the CPL’s for many brands and let’s just say it’s become our major USP in the market. How do we do it? That’s a secret! Another key pillar into making a campaign successful is data analysis. Our team which specializes in data mining and giving proper analysis of it makes us broaden your ROI as we keep a tab on your ROI’s right from the start.

Cost per Site Visit & Conversion Analysis

We love our leads like our espressos, piping hot! For us, a Lead is either HOT, or it’s not a lead! At insomniacs we believe in directing your HOT leads to your site, as that’s what the majority of real estate industry is based on. Our squadron of data analysts & digital media advertisers thrive to deliver the cost per site visit at a minimum cost, and maximize conversions. Depending upon the conversions we study the profile of the converted customer and try to reach out to customers of the same profile thereby making our clients extra happy.

Brand Engagement for Maximum Conversion

Insomniacs love the word ‘communication’, this is probably why our clients feels, we are one of the friendliest warriors around the block (check out our case studies, we are quite charming too). Your audience out there is trying to communicate with you, but it is up to the brand to break the ice. We at Insomniacs, inculcate the brand’s language to communicate with our audience to ensure maximised conversions.

Online Reputation Management

A brand’s reputation is more delicate than a man’s family jewels. We ensure our army with their schlong guards, are equipped to guard and nurture your reputation, so that no gust of wind or the twitter of a bird can disarm our brand.

features

SEO optimized Websites

Responsive Design

Multiple Lead generation forms

24x7 Chat Services

Faster load time

Automated SMS & Email Response

Real time Lead View and Export

Email Blaster with Custom Messaging

Clients

Our Case Studies

Recent Campaigns

FS Realty

Home Delivery Movement Mulund

Raunak Home Buying Festival

Raunak Home Buying Festival

Ghar Switch kar Mumbaikar

Ghar Switch kar Mumbaikar

CREDAI Vadodara Property Carnival 2016

Vadodara

CREDAI Vadodara Property Carnival 2016

Vadodara

The Great Indian Home Buying Story

The Great Indian Home Buying Story

Adani Shantigram

The Belvedere Golf and Country Club

Adani Shantigram

The Belvedere Golf and Country Club

Venus

Pahel, Vadodara

Check Your LAP

Try our CRM

Manage all your real estate inventory from multiple location and tag their status as booked or un-booked according to your preference, thereby helping sales team to work seamlessly across multiple locations.

We allow you to track all your campaigns and calls from anywhere. To ensure you never miss a call we have round robbing and are equipped with call recording feature enabling you to preserve all your sale conversations. Another stunning feature is the call flow control which allows you to customize and distribute call volumes in accordance to campaigns, projects or geographies. We have multilingual IVR to cater to your preferences.

Automated SMS and Email Marketing enables users a hassle free user connect. Bulk SMS and Email Marketing feature of ‘Approach’, allows you to connect with a wide range of audience at just a few clicks of a button. One of the features also includes running of campaigns on Auto – pilot enabling you to schedule campaigns and execute them at your convenience. You can customize the sending options; and ‘Approach’ also provides you with an in-depth analytics of click-rate and subscriber activity.

‘Approach’ provides you with specified customized search filters thereby refining your search data. We provide you with pie charts and a detailed explanation of the reports which can later become a part of presentation of internal analysis and team review.

Approach helps you calculate the returns on investment of each and every media and campaign, or multiple campaigns . Eventually helping you find the cost per lead from each and every medium you have invested in. We assure you complete tracking of online and offline leads, providing you with insights into the lead’s profile. Approach allows you to auto tag leads by campaigns making it easier for your sales.

Approach ensures easy integration over your data managements through sales customization and pre-sales management. The website is designed in a unique hassle free format which ensures that you are always updated through insightful yet simple reports on your sales performances and data. Approach has partnered with Exotel, bringing about an integrated cloud call centre allowing effortless sales tracking and pre-sales management.

Approach focuses primarily on efficient Lead Conversion and profiling ensuring automated responders, templatized emails and accurate SMS integration allowing the developers to manage a fully scientific organized lead management and segregation. Approach also lets you auto tag leads by campaigns and add custom tags for efficient sales experience. With our advanced search engine we ensure that you never miss out on any leads, whether online or offline. And with our updated user-friendly app for Android devices, you can manage all your sales capabilities, and lead data on the go.