Given the media's "Linsanity" surrounding Jeremy Lin, perhaps this was inevitable. Following (justified) outrage over several examples of racially-insensitive coverage of Lin--including a headline published by ESPN.com which resulted in the firing of one staffer and suspension of another--the Asian American Journalists Association has issued a set of guidelines for media outlets salivating over the NBA's Asian-American sensation.

"As NBA player Jeremy Lin's prowess on the court continues to attract international attention and grab headlines, AAJA would like to remind media outlets about relevance and context regarding coverage of race," the group wrote in an advisory. "In the past weeks, as more news outlets report on Lin, his game and his story, AAJA has noticed factual inaccuracies about Lin's background as well as an alarming number of references that rely on stereotypes about Asians or Asian Americans."