Israel claims Jabri was a senior Hamas operative and was "directly responsible for executing terror attacks against Israel in the past".

In an effort to rally support behind operation Pillar of Defense, the IDF posted a message on its Facebook page, which it asked supporters to share.

"Palestinian terrorists in Gaza have fired more than 12,000 rockets at Israel in the last 12 years. Share this if you think Israel has the right to defend itself."The photo has been shared more than 3,300 times. A similar post on Twitter has been retweeted more than 800 times.

The IDF's use of social media to push its message doesn't end there, with an IDF Flickr page including a gallery "Operation Pillar of Defense" photos.