IDD 2018: “We have a lot of great artists from different areas, so we want people to see it and enjoy it as well.”

Attendees look at the display of all visual art projects done by different artists at CREA. Andrea Rossignoli / Staff Photographer

From April 6th to April 7th, the Cultural Student-Center, or CREA, hosted the art festival “In De Diamantfabriek” at the Roeterseiland-Campus. IDD is a special art festival which offers opportunities for young talents in Amsterdam to present their art works. The festival included multiple areas of art such as dance, music, visual arts and spoken words, which enabled the visitors to experience new perspectives and fresh ideas about art.

On the final day of the festival, special occasions such as all organizational board members visited the event. Promotion Coordinator Kenza Cruden was one of them. The 22-year old UvA European-Studies student told The Amsterdammer her motivation and thoughts about the art festival.

22-year-old UvA student, Kenza Cruden, poses for a portrait during the IDD event organized by CREA. Cruden is the Promotion Coordinator of the event, and took this opportunity to explore cultural and fine arts, which she has a deep interest in. Andrea Rossignoli / Staff Photographer

What exactly is your job as the Promotion Coordinator?

Oh it’s actually a lot. It’s a lot more than I actually expected during the interview for getting this position. For this event, we as the board members had to put between 22 and 30 hours of work per week. My job as the Promotion Coordinator is related to all commercials you can see and you cannot see. So basically, I mean offline and online commercials about the art festival, such as posters, flyers and websites.

How did you decide to apply yourself for the position of Promotion Coordinator? Was there any particular reason?

Well I always thought about doing something related to culture during my student life. So I applied for this place and got it! It’s not that I planned to something in promotion. It was more the case that I wished to be active in Cultural Field, and I looked for a place to start with that.

You mentioned that you want to be active in Cultural Field, are you interested in arts as well? Is there any specific type of art you prefer?

I think I like the literature art because it really shows the interaction with the culture. The words which are used, and the way how they are used, are the reflection of different cultures. And I also like photography, which is a big part of this festival as well.

As the last question: Do you want to achieve something particular by promoting this art festival?

This year, we really wish to gain more popularity of this event and just get as many people as possible. We have a lot of great artists from different areas, so we want people to see it and enjoy it as well.