FOX SPORTS INTERACTIVE SHOWS BIG PUSH FOR NEW GAMES

Fox Sports Interactive (FSI) will create "an unusually
large" $2M ad campaign behind its new video games, "Fox
Sports Golf '99" and "Fox Sports Soccer '99," set for a June
release, according to Scott Hettrick of the HOLLYWOOD
REPORTER. While $2M is "a fairly typical amount to spend on
a major title," it's more than is "usually spent" on golf
and soccer titles, and Fox says it "is the first time any
golf video game has been marketed with TV advertising."
FSI, a new joint venture with Fox Sports, will market the
games to its "target audience," with most of the advertising
on Fox Sports Net and Fox Sports World. Hettrick adds that
the games will also be promoted on Fox Web sites, on radio
and in print (Scott Hettrick, HOLLYWOOD REPORTER, 5/1).