Since brayola’s Pink Connection is focused on linking women touched by breast cancer and fundraising to support research and education, this online bra service wanted to create a competition that would fit these initiatives.

“We knew for Breast Cancer Awareness Month that we wanted to have a Pink Connection contest where we could give back to our supporters and allow women to continue to interact with each other,” said Fiona Lipshaw, brayola’s Social Communications Manager.

As a brand already featured on their website, brayola wanted to include Handful bras in their competition, especially because the main feature of their product is that it doubles as an approved mastectomy bra.

“Since Handful’s breast cancer awareness goals were clearly aligned with our own, we wanted to approach them to create a competition partnership that would be fun to both of our community’s members and would mutually support our fundraising goals,” Lipshaw explained.

To enter the competition, contestants must take a photo of a pink bra in a creative location and tag brayola or upload it to brayola’s Facebook page.

A panel of special judges will select five winners that will win a Handful bra. The identity of these judges will be announced after the start of the competition.

This competition will run from October 17, 2012 through October 31, 2012.