Coca Cola* Overcomes Digital Signage
Hurdles with Intel® AMT over Wireless
Retailers appreciate greater placement flexibility and lower installation and support costs
Figure 1. Coca Cola* Wireless Digital Signage in a
Convenience Store
Unlike typical office buildings, most retail environments aren’t wired for
universal network access. Therefore, existing LAN connections usually dictate
where retailers can place intelligent systems such as point of sale (POS), kiosks,
security cameras and digital signage. When a system move requires dropping a
new LAN line, there are two common hurdles: an onerous approval process (IT
and Facilities) and high installation costs.
Looking to overcome these challenges, Coca Cola* sought a digital signage
solution that would provide placement flexibility, minimize deployment effort
and lower support cost. The company wanted to play advertisements near their
product displays, which changes a few times a month. Whether placed in a small
convenience store or a large supermarket, they have found digital signage to be
a very effective promotional tool for these targets. The solution also had to be
scalable in order to support a large signage rollout in stores of all sizes and with
different IT infrastructure. For that reason, Coca Cola turned to YCD Multimedia*
for a wireless digital signage solution based on embedded Intel® Core™ i5
processors. Walk into a typical store in Israel and you may find a display of Coca Cola
products beneath digital signage playing a relevant clip promoting the special
of the week, as pictured in Figure 1. What’s unique is the wireless-enabled
digital signage can be located anywhere around the store, without concern
about physical LAN connections. In addition, the systems are managed and fixed
1
remotely using Intel® Active Management Technology (Intel® AMT) , which can
minimize costly onsite repair visits.
“When retailers see the ease of deploying
and supporting this digital signage solution,
its “green” capabilities that save electricity and
avoid printed materials, its flexibility, and the
opportunity to bring sales uplift - they become
much more open to experience the new,
innovative solution and to put our displays in
their stores.”
Moshe Biton
V.P. Retail Marketing
Coca Cola*, Israel.
CHALLENGES •Complexapprovalprocess:A new wired LAN connection for digital signage may
require approval by the facilities manager, IT department and other groups.
•Overallcost:Large pocket expenses, including deployment, energy and management,
will deter retailers.
•Fewplacementoptions:Wired networks constrain where systems can be placed in
the store.
SOLUTIONS •Wirelessnetworks: No major infrastructure changes are required, which reduces the
number of required approvers.
•Advancedremotemanagement:Systems can automatically shutdown during off
hours, saving energy; and they can be serviced remotely, reducing support costs.
•Wirelessconnectivity:Systems can be deployed anywhere within signal range,
thereby increasing placement flexibility.
RetailEmbracesWi-Fi As early adopters of Wi-Fi technology, many retailers offer
Internet access via wireless hotspots, which provide their
customers with an enhanced level of service. For instance,
shoppers at Sam’s Club, the eighth largest retailer in the U.S.,
can use their Wi-Fi enabled smart phones to search for product
information. The in-store wireless network also allows sales
associates to demo new IPTVs
Read the full CASE STUDY
Intel® Core™ i5 Processors
YCD Multimedia* Digital Signage Solution
Retail Industry.