Apple hires Tag Heuer exec as iWatch rumors build

At this point the long-awaited iWatch has been the subject of so many rumors and news stories that it’s hard to believe it’s not a real device, even if Apple is remaining tight-lipped. The latest piece of evidence pointing to its imminent arrival is the hiring of Tag Heuer sales executive Patrick Pruniaux by the Cupertino company, presumably to help promote and manage the launch of the wearable.

The news was leaked by an executive at luxury goods firm LVMH in an interview with CNBC and later confirmed by Reuters. “The iWatch will have the same status symbol power as many other Apple products, especially at the beginning,” LVMH’s Jean-Claude Biver said when speaking to Reuters. “I personally believe it has the potential to be a threat for the industry, and it should not stay with its arms crossed.”

There’s more to the iWatch speculation than just idle Internet rumors and analyst gossip. We know iOS 8 will feature a HealthKit platform for aggregating fitness data and Nike CEO Mark Parker has gone on record to say his company will be working closely with Apple on activity tracking in the future. With all of Apple’s major competitors bringing out variations on the smartwatch, it would make sense for Tim Cook and his team to have something in the pipeline too.

Apple’s hardware products have always edged towards the more expensive and professional end of the market, and the hiring of Tag Heuer’s Patrick Pruniaux would seem to confirm that we can expect a device that costs more than the LG G Watch and Samsung Gear Live. One analyst told Reuters that a sub-$1,000 price point could be the sweet spot for the new Apple wearable.

Most industry insiders are agreed that the device will make its debut sometime in the fall, so we shouldn’t have long to wait to find out.

The newly unveiled Galaxy Watch pushes the edge of the wearable envelope: This smartwatch aims to improve not just your fitness but your overall wellness, explains Alanna Cotton, Senior Vice President and General Manager at Samsung.

At its September event last year, Apple unveiled the AirPower -- its new wireless charging mat that will allow you to charge multiple devices at one time. It has not yer been released. Here's everything we know about the device so far.

A new report by The Information cites sources who claim only about 2 percent of the approximate 50 million Alexa-enabled devices on the $2 billion digital assistant market have been used for online shopping.

Have too many apps piled up on your iPhone? With all the games, apps, and bloatware out there, it is easy to run out of room on your phone. Here's how to delete apps on an iPhone, so you can free up some space for something new.

To reach its rumored launch timeline of later this year for its low-cost notebook, Apple is expected to begin production of its updated MacBook Air soon. The sub-$1,000 laptop could launch as early as September or October.

In this virtual assistant comparison, we examine how they're becoming an important part of our lives. So how do Cortana, Google Assistant, and Siri stack up against one another when it comes to features and voice recognition?

Marco Polo has been dubbed the "video walkie-talkie," but how does the video messaging app stack up against competitors like Snapchat and Instagram? From unique filters to personalized video messages, we explore the Marco Polo app.

The new Samsung Galaxy Note 9 is the company's latest ultra-premium smartphone. The device boasts top-tier specs, an excellent design, and more. But can it take out the Apple iPhone X, Apple's own ultra-premium device?

Are you wondering how to record calls on your iPhone? It isn't as easy as you might think, but we'll walk you through the process of doing so with Google Voice, and identify several other apps and external voice recorders that can help.

Google is tracking your location -- even when you tell it not to. According to an investigation by the Associated Press, Google services on both Android and iPhones store location data, regardless of whether privacy settings claim…

There's nothing worse than getting a new phone and realizing you don't have any of your old contacts listed. Luckily, it's an easy problem to solve. Here's how to transfer your contact list to your new device.

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.