When setting up your "Fields to Sync," you may notice that all BrightTALK fields have a prefix in front of them (i.e. "Subscribers - [Field Name]). These prefixes indicate when and how often that field gets updated by the Connector. Here is a list of the different prefixes and how they work:

Prefix Name

Description

Subscribers

These fields update anytime there is a new lead to sync or an existing lead updates their basic contact information (first name, email, etc.).

Webcast Activity

These fields update anytime a lead registers for or views a webinar in your channel. If a lead engages with multiple webinars between Connector syncs, the activity will be sent sequentially (webinar 1, then webinar 2, etc.)

Webcast Attachment

These fields update anytime a lead downloads an attachment from a webinar. If the lead downloads multiple attachments between Connector syncs, the activity will be sent sequentially (attachment 1, attachment 2, etc.)

Survey Response

These fields update anytime a lead responds to a Channel Survey. Information about Channel Surveys can be found here.

Campaign Leads

These fields update anytime a lead is added to either a Summit or Intent Lead Campaign.

Questions

These fields update anytime a lead asks a question on a live webinar or live Replay.

Standard fields used by all customers

Field Name

Field Type

Description

BrightTALK User ID

Integer

Unique code to identify each BrightTALK lead

Activity Type

String

The attendance status for a lead on a specific webcast. Values are: Registration, Live, or Recorded

Webcast Campaign Reference

String

Text field used to store the "Campaign Reference" field on all BrightTALK Content. Used by the Marketo Connector to the store the name of the Connected Marketo Program.

Email

String

A lead's email address

Webcast ID

Integer

The unique 6-digit ID of a specific webcast. i.e. “123456”

Activity Message

String

Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live"

Job Title

String

A lead's Job Title- this is an open text field on the BrightTALK Registration form

Company Name

String

A lead's Company Name- this is an open text field on the BrightTALK Registration form.

Industry

String

Picklist value for the industry of the lead’s company - the values can be found HERE

Company Size

String

A Picklist value for the number of employees at the lead’s company - the values can be foundHERE

Job Level

String

Picklist value for the level of the lead’s job title (i.e. “Director”) - the values can be found HERE

Country/Country ISO Code

String

A picklist value for the lead's Country. "Country" sends through the full name of the Country. "Country ISO Code" sends through the 2-letter code for that Country. The full list of available values can be found HERE

State/State Abbreviation

String

A picklist value for the lead's State. "State" sends through the full name of the State while "State Abbreviation" would send through the 2-letter code for that State. The full list of available values can be found HERE

Custom fields used by most customers

Field Name

Field Type

Description

Webcast Title

String

The title of the webcast the lead engages with

Lead Type

String

The type of paid lead: Intent, Summit, Content, or Keyword

Referral

String

The determined source of the lead: “BrightTALK Organic”, “BrightTALK Paid’, or [Blank] (other)

Lead Context

Integer

Identifies the id of content a paid lead engaged with. Note: this field does not apply to Intent Leads. Please use Lead Context Name if you are looking to sync Topics.

Questions - Text

String

The question the audience member asked

Questions - Answered?

String

True/False value- "True" if the live presenter marked the question as "answered." False if they did not.

Activity LastUpdated TimeStamp

String

Date and time of the last activity a lead took in your BrightTALK Channel

Intent Lead Score

Numeric

The Intent Score of the lead. For more information about how Intent Scores are calculated, please contact your Customer Success Manager.

Campaign Reference

String

For the Market Connector: stores the name of the Program connected to a Summit or Intent Campaign.

Live Viewing Duration

Integer

How long in minutes a lead viewed a specific live webcast

Recorded Viewing Duration

Integer

How long in minutes a lead viewed a specific on-demand webcast

Total Viewing Duration

Integer

How long in minutes a lead viewed a specific webcast (both live and on-demand)

Preregistered

Boolean

Identifies whether or not a lead registered before the webcast went live. Comes through as either “true” or “false”

Optional fields for specific use cases

Field name

Field Type

Description

Webcast History

String

Passes through a unique string for each webcast activity. The output format is the concatenation of the webcast id and activity type fields. Ex. "123456-Registered"

Webcast Status

String

Whether a webcast is upcoming, live, recorded, or cancelled. Can also indicate if a webcast is set to “private” or “unpublished”

Subscription URL

URL

The original tracking link that made this lead a subscriber to your Channel

Subscription UTM Fields (source, term, medium, content, and campaign)

String

The individual UTM parameters for the Subscription URL

Subscription Marketo Tokens

String

The Marketo link token from the Subscription URL

Activity URL

URL

The tracking link for the most recent activity a lead took in your channel

Activity URL UTM Fields (source, term, medium, content, and campaign)

String

The individual UTM parameters for the Activity URL

Activity URL Marketo Token

String

The Marketo link token from the Activity URL

HubSpot Country

String

The Country value for a lead. Uses HubSpot's built-in country list instead of BrightTALK's. A full list of the values can be found HERE

Webcast Presenter

String

The name(s) of the Webcast Presenter

Webcast Duration

Integer

The duration of the webcast in minutes

Webcast Start Timestamp

String

The date and time of the webcast

Created

String

Date and time of the first activity a lead took in your BrightTALK Channel

Channel ID

Integer

The unique ID for your BrightTALK channel

Channel Name

String

The name of your BrightTALK channel

Channel Organisation

String

The organisation or parent company of the channel the lead is subscribed to

Webcast Activity ID

Integer/Number

Unique code used for identifying individual lead activities

User Time Zone

String

The timezone of the lead

Live Viewings

Integer/Number

An impression count of the number of times a single lead visited the same live webcast

Recorded Viewings

Integer/Number

An impression count of the number of times a single lead visited the same recorded webcast

Total Viewings

Integer/Number

An impression count of the number of times a single lead visited the same live or recorded webcast

Attachment Title

String

The name of the attachment that the lead clicked on

Attachment URL

URL

The link to the attachment that the lead clicked on

Attachment Type

String

The type of attachment- is either a link or a file

Live Viewing Access Count

Integer/Number

The number of times a lead viewed the attachments during a live webcast

Recorded Viewing Access Count

Integer/Number

The number of times a lead viewed the attachments during a on-demand webcast

Total Access Count

Integer/Number

The total number of times a lead viewed the attachments (live and on-demand)

First Accessed TimeStamp

String

The date and time of the first time that attachment was clicked by the lead

Last Accessed TimeStamp

String

The date and time of the last time that attachment was clicked by the lead

Account Name

String

The name of your Demand Central Account

Account Created

String

The date your Account was created

Campaign ID

String

The id of your Summit or Intent lead Campaign

Campaign Display Name

String

The display name for your Summit or Intent Lead Campaign

Campaign Reference

String

If using Marketo Programs, this will store the name of the Program the Summit Leads or Intent Leads are connected to.

Context Name

String

The name of the Summit that the lead attended or the Topic an Intent lead engaged with.

Aggregate Viewing Duration

String

The number of minutes that a Summit lead spent viewing Summit content

Count

Integer/Number

The amount of content a Summit Lead has viewed in your Channel

Activity/Delivery Date

String

The date the leads were added to the Campaign

Questions - ID

Integer/Number

The id of the Audience question. Every question asked has a unique id.