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Clarín

An Argentine Custom

Diario Clarín laid the foundations for and supports Grupo Clarín’s editorial track record, which today has extended to new publications and contents.

Journalistic Leadership

Clarín is the reference newspaper for the Argentine society. Since 1945, its pages reflect local and international reality with an unparalleled approach. Its newsroom has the largest team of journalists in Argentina, renown for its quality standards and professionalism.

With a state-of-the-art design and style, Clarín is valued for the level of its investigations, the scope of its special coverages, as well as for its informative power. It is the most internationally awarded Argentine newspaper.

Day after day, it contributes to raising awareness on serious public and social issues and to introducing them on the agenda.

Clarín has a journalistic investigation team, as well as the greatest number of correspondents worldwide. Together with Universidad de San Andrés and University of Columbia (USA), Diario Clarín developed the Masters Degree in Journalism.

Clarín is a multi-target newspaper that records the largest readership across all socio-economic levels.

The Most Comprehensive Editorial Offering

In addition to its informative core, Clarín offers daily and weekly supplements designed to satisfy the interests of its diverse readership. Espectáculos, Deportes, Clasificados, Mujer, Sí! (youth), Ollas (cookery), Autos, Rural, and Viajes supplement –with news and services – the main body of the morning newspaper. iEco, a journalistic publication covering economic and business issues, is another supplement that is published on Sundays with online instant updates.

Neighborhood and regional newspapers also add up to its informative stake, with leading positions in the locations where they are distributed.

From its general content production platform, Clarín publishes supplements with strong penetration in specific niches, such as architecture (Diario de Arquitectura, DNI) or entrepreneurship (PyMes).

Clarín also publishes optional collectible products, such as dictionaries, atlas, encyclopedias, and books. These products achieve high penetration due to its educational value, up-to-date contents and original approach. They also constitute one of the main Argentine identity content source.

VIVA, Clarín’s Sunday magazine, has the highest circulation nation-wide. Launched in 1994, VIVA - a successor of the traditional Clarín Revista - revolutionized the market, due to its editorial content, design, and number of pages.

300,000 color copies per hour

Its technical capacity, distribution network, and commercial leadership make up other pillars that sustain Clarín’s success.

Clarín is printed in its own 35,000 m2 printing plant, which has a storage capacity of 15,000 tons of paper. Each of its 6 Goss Metrocolor rotary presses can produce up to 70,000 copies per hour.

The newspaper is present throughout the country, thanks to its extensive land and air distribution network. Only in the surrounding areas of the City of Buenos Aires (the “AMBA Region”) it operates with 36 independent distributors and 6,000 points of sale.

It holds a market share of more than 30% on a national level and 50% in the metropolitan area.

As a multi-target media, Clarín’s added value makes it the largest advertising vehicle for all advertiser categories.

It leads the display and classified ads advertising categories, which are sold directly through agencies and through a network of 118 franchise points of sale (“receiver agencies”).

For their educational value, constant update, and rich approaches, the materials published by Clarín largely succeed at catering for their readers’ preferences.

Clarín implemented this strategy in 1992, being the first Argentine newspaper to incorporate an additional product to its daily informative offering. Since then, it has not ceased to innovate and present new content proposals.