PTI, Haney partnership helps brand owners to launch packages faster

A new “concept to commercialisation” partnership has been formed to help brand owners launch new or redesigned packages faster, backed by prototyping/testing to facilitate marketplace success.

“The challenge most brand owners face is that they have to outsource different parts of the commercialisation process to various companies, compromising speed-to-market, as well as development and communication. The partnership between PTI and Haney, Inc. changes all of that,” said Craig Robinson, global vice president of business development and innovation, PTI.

For almost four decades, PTI has been the confidential development engine behind many well-known PET bottle commercialisations. Haney’s three decades of expertise includes prepress/platemaking, printing/converting and co-packing/fulfillment.

The goal is to simplify the process for brand owners by seamlessly producing commercial-ready, smaller scale quantities that can be used to validate the package via focus groups and/or test markets. Start-up commercial runs are also possible to support launch initiatives.