KISS will celebrate the release of its new album, "Sonic Bloom", with a special concert on September 25 at Cobo Arena in Detroit, Michigan.

A 30-second commercial for the concert can be viewed below.

"Sonic Boom" will be released in North America at Wal-Mart and Sam's Club stores on October 6. The three-disc package will include a CD of the band's first new music in 11 years, re-recorded versions of famous KISS hits and a live DVD.

Paul Stanley told the Associated Press the band chose to release the album at Wal-Mart because the store allowed them to make it memorable.

"They offered us an opportunity to do something that's very much in line with what we used to do with our classic albums, and that's to give people more than just an album of music," Stanley said. "We've always believed in trying to make an album a special event."

"Sonic Boom", produced by Stanley in Los Angeles, will retail for $12, with pre-orders starting in September on Walmart.com.

"The recent past, or the last decade or two, has not produced the kind of albums that I would have hoped, and that's due to a lot of factors — lack of input or lack of focus by all the band members," Stanley told the Associated Press. "(There's been a) lack of a lineup where people were working toward the goal of making a great KISS album as opposed to trying to showcase themselves."

The frontman called the new album "bar none our best album in 30 years, if not our best album period."

He added, "Everybody worked their tails off to contribute 100 percent of their effort and their ability to make this the great KISS that not only do the fans deserve, but we deserve."

When asked if KISS was doing anything differently to appeal to a new audience, Stanley said: "We've never geared ourselves towards anybody. When we're at our best is when we gear ourselves toward us.

"Classic KISS isn't about an album this year or 10 albums ago. It's about a state of mind ... We are about entertainment with a capital 'E,' and we don't apologize for it."