"Chinese consumers become smarter about buying avocados"

"Unlike most fruits, avocados ripen after the harvest. During the harvest, they are not yet ripe, and their skin is still green. Avocados of different ripeness all have different colors and tastes. In order to let consumers understand this, we have launched several different packs with avocados at varying stages of ripeness, such as small delivery boxes that are supplied by large-scale online platforms, like Jingdong, and packs of two by Hema," said Nathan of Shanghai Supa Fresh Food Co.Ltd.

The first time avocados of different ripeness with clear labels are sold together

The visual differences between avocados of different ripeness

"In the past two years, the Chinese avocado consumption has been gradually increasing by around 10%-15% per year. The understanding of the ripeness of avocados has also improved. People are no longer blindly buying them green but still unripe. Instead, they are choosing the riper fruits, which are immediately edible. Whereas previously only large-scale distributors and high-end restaurants paid attention to the ripeness, the public now also has a better understanding."

For the past few years, avocados have been selling well in China

High quality avocados

"We use ripening agents on our avocados, after which they have a different color. Avocados with a ripeness of 30% to 60% still need one or two days. The same goes for those with a ripeness of 60% to 90%."

Rational consumption has become a trend

"Our Supa Fresh series includes many different kinds of packaging. Our main goal is to promote the consumers' understanding of avocado ripening. Our packaging is innovative, with special labelling on it. We believe that this will allow our customers and consumers to experience avocados of different ripeness."