All Def brings its urban edge to Seeso

Seeso, the new SVOD comedy service from NBC Universal, has greenlit two stand-up specials from Russell Simmons’ hip-hop focused All Def Digital media co.

Additionally, one of ADD’s first digital series, Blackie Sack, will also live exclusively on Seeso. The service will house all 34 episodes of the scripted series, which tells the story of Leon Sugarfoot, the world’s first African-American hackey sacker. (See episode one below on ADD’s YouTube channel.)

In partnership with ADD, Seeso initially plans to release two stand-up comedy specials, which will be filmed in front of live audiences in Los Angeles.

ADD has been building up its comedy chops since the company’s launch in 2014. The media co.’s digital comedic programming has grown to include shareable social video, sketch comedy, unscripted programming, and episodic web series, created both from its in-house team and network talent partners. The company delivers over 100 million views per month on its own properties and its network now reaches over 100 million fans across social video platforms, according to ADD statistics.

The hire followed Tillman’s work as producing partner for ADD’s All Def Comedy Live, a weekly showcase of stand-up comedy acts across the country and the foundation for an ADD linear series currently in development with HBO, which Tillman will executive produce with Chris Conti, ADD’s head of content. In his new role Tillman will also report to Conti.