In 2007, independent research from Global Insight shows that the reduction inthe price level due to the presence of Wal-Mart translates directly into savingsfor consumers amounting to $287 billion in 2006. This corresponds to savings of$957 per person and $2,500 per household, regardless of where consumerschoose to shop. That is, even consumers who shop at Target, Best Buy orOffice Depot save money from the presence of Wal-Mart, due to the competitivepressure of Wal-Mart's "Everyday Low Prices."