Jason Trotzuk, founder and creative director of Fidelity was determined to fill a void in the premium denim market, this came to fruition by launching Fidelity menís in 2009. Designed in Vancouver and made in Los Angeles with the finest denim from Italy and Japan, Fidelity combines the best of all worlds. Each pair is meticulously engineered from waist to sweep considering all details including pocket placement and precision size grading. By creating a jean with impeccable balance, Fidelity has become one of the most desirable brands in North America, praised as a modern day classic.