ACS launched a city-wide advertising campaign called “Be The Reason,” to recruit foster and adoptive parents from among a diverse audience of New Yorkers. Each ad features a compelling message that informs New Yorkers of the impact they can have in a child or teenager’s life by providing them with a safe, supportive, and loving home. For example, to address the need for LGBTQ and affirming foster parents, one of the ads featured is “Be the Reason…It Gets Better.” The ads are appearing on subway cars throughout the system, and will also be placed in select newspapers.