Trade Area Analysis

Trade area analysis defines the following types of trade areas around your store

Simple ring-created around your stores using a radius you specify

Data driven ring-created around your stores using a radius proportional to a store characteristic such as total sales, square footage, and gross leasable area

Equal competition-creates trade area boundaries halfway between each store and its neighboring stores (Thiessen polygons)

Drive time-defines areas accessible along the street network based on your specified maximum travel time or distance

Gravity model-predicts the sales potential of an area based on distance, competition, attractiveness factors, and consumer spending

Threshold ring-creates rings containing a specified population or household count

Once the trade area is defined, the data for reports and analysis is extracted from numerous demographic, expenditure, and business databases, much like a cookie cutter cutting out dough for a cookie.

Our trade area analysis tools consist of:

Reports

Charts

Graphs

Tables

Thematic maps

Reports provide a rich view of data about a specific trade area or a set of target trade areas. Our reports fall into several general categories:

Detailed demographics

Site comparison reports

Special market reports

These reports include charts, graphs, & tables to help you visualize the data.

Detailed demographic reports – take demographic data from the decade census, and now from the U.S Census Bureau’s Community Survey (a form of rolling census), adjusted with USPS postal delivery records to provide:

Summaries of population, households, & families

A detailed breakdown of population by age

A detailed breakdown of households by income level

A detailed breakdown of population by ethnicity

Site comparison reports – use the same data from the detailed demographic reports and provide a side-by-side comparison of two, or more, sites, so you can pick the best site for your business success.

Thematic maps – are a powerful tool that provides you with the ability to “SEE” the data, and thereby discover valuable relationships that can mean increased revenue and success for your business!

“Wayne is dependable and dedicated. He learned a lot about our business and through these insights was able to drive tremendous informational value out of a relatively modest amount of customer and store data.
I would not hesitate to engage Wayne and GeoWize to support corporate planning processes through demographic mapping and similar analytical tools. His broad business knowledge, dependable service and insights of demographic information as well as ESRI software added value to our projects and reflected well on our studies and presentations.”

“Wayne prepared and coordinated a collaborative presentation that was delivered to our Executive Vice President and a group of vice presidents representing Legal, Compliance, and Public Policy. By the end of the meeting, the analysis project was approved and fully funded.”

- Jeff Hubbard
Director
Qwest Technical Regulatory

Jeff Hubbard

“Your intimate knowledge of GIS software and datasets and your ability to provide in depth charts, maps and tables for use with local businesses has been sterling. You bring unparalleled corporate sophistication to small, growing companies around the country. I believe you are pioneering a whole new market for GIS services. Thanks a bunch.”

When I first heard of GeoWize I thought, “Why would I need a Google Map for marketing?” Wow! Was I blown away with the research, data, and most importantly, insight. This insight has caused us to revamp our entire marketing strategy. And we’re already seeing results. I don’t know where we’d be without it.
Reflective Group completely overhauled their marketing strategy based on the insight gained from GeoWize. Reflective Group expects to hire 9 new employees and triple revenue to $1,400,000 in 2014.

Mike Bosch, CEO, President Reflective Group

Mike Bosch

As an ESRI Business Partner, GeoWize provides demographic and business reports, maps and data for informed business decisions.