We at 4x3 LLC are proud of the role we played in making the festival a success. Working closely with the Historic Odessa Foundation, we designed and built a dynamic, visually appealing, easy-to-navigate website that looks equally great on phones, tablets and desktops. But we did not stop there. We developed a comprehensive marketing and social media strategy designed to drum up excitement, ticket sales and interest in the Odessa Brewfest brand.

4x3 Brand Awareness and Content Marketing

To raise awareness of the festival locally and regionally, we provided:

The #BrewBracket

4x3 designed a brew bracket contest modeled after the college basketball field of 64. Utilizing posts on Facebook and Twitter, users voted for their favorite beers by liking, sharing and commenting. The contest, which featured entertaining and informative descriptions of the beers and breweries participating in the festival, drove daily interest among brewers, vendors, beer drinkers and regional media, leading to increased followers, site visitors and ticket purchases.

The effort culminated in a Final Four held live on the day of the festival. Attendees voted in person with their smartphones at a social media booth (manned by us) and claimed prizes such as t-shirts, coasters, hats and keychains.

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4x3, LLC is a digital agency and design studio located in suburban Philadelphia that provides creative solutions for corporations, small businesses and non-profit organizations. Our services include branding & content marketing, logo design, responsive website design, website development, SEO, website hosting, social media marketing and event marketing. 4x3 also partners with creative firms to provide expert consulting and development on interactive projects. 4x3 is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC).