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Companies like Nest, GoPro, Beats, Oculus and Jawbone have ushered in a brave new era of hardware. It is easier than ever for large corporations and startups alike to concept, prototype and find markets for new hardware ideas; after a 15-year lull, hardware is experiencing an exciting renaissance. What does this mean for app developers? There will soon be thousands of new devices that need apps. Devices will need to speak both to the cloud and to each other; if anything, the advent of a new era in hardware is going to usher in an even bigger era for software.