We all want clear content, smooth approval processes, and ongoing care after publication. Although strategies and standards help, it’s still difficult to keep content on track. Why? Because our organisations are accustomed to linear workflows where publication is the final step.

Agile can help to bring content into the digital age. Originally used in product development, agile methods rely on teamwork across disciplines, building prototypes at speed, and continuous testing with users. Applying these principles to content can help you:

ensure that content meets user needs

assemble teams with joint responsibility for digital services

integrate continuous feedback into content development

This group is for anyone who works with content, including:

writers, strategists, designers, and developers

product managers and delivery managers

marketing and communications professionals who want to transition to digital