Manufacture This

The blog of the Alliance for American Manufacturing

We Already Have a Frontrunner for Our Favorite Super Bowl Ad

WeatherTech is back, this time with a touching Made in America message.

Made in America is great for business — and this is proof.

Floor mat and car accessories maker WeatherTech once again will have a television spot during Sunday’s Super Bowl game, bringing the Made in America message to an expected 110 million-plus viewers.

Super Bowl ads are notoriously expensive — they’re going for $5 million for a 30 second spot this year. But WeatherTech CEO David MacNeil tells Advertising Age the company's past Super Bowl ads have been pretty darn effective, leading WeatherTech to buy time for the third year in a row.

In 2015, WeatherTech reported a 46 percent year-over-year increase in visits to WeatherTech.com, and a 26 percent increase in phone inquiries over the previous year, Advertising Age reported.

Perhaps most important: Sales grew by a double-digit percentage for a second straight year.

As in past years, WeatherTech’s ad centers on its commitment to making their products in America. This time around, the company touches on a “huge natural resource” — American workers. Check it out:

Of course, WeatherTech isn’t the only company to promote American-made products. Chrysler targeted consumers in 2011 with this now-iconic ad starring Detroit’s own Marshall Mathers, a.k.a. Eminem:

Chrysler’s sequel in 2012 lived up to the hype, bringing in Clint Eastwood for some extra star power:

We’re excited to catch WeatherTech’s new ad during Sunday’s game — and we’ll be on the lookout for other Made in America-themed Super Bowl spots.