JetBlue Airways (NASDAQ: JBLU) today announced a number of organizational changes as part of a proactive, company-wide organizational realignment designed to enhance operational performance, customer experience and create an overall more efficient airline that is better positioned for the future.

By creating a new, more streamlined reporting structure and new functional ownership for much of JetBlue’s senior leadership, the organizational changes, which will be fully implemented in the coming weeks, are designed to improve prioritization, execution and discipline across departments and ensure that the airline is more efficient and better aligned to execute and support its overall strategy.

“Positive change is in JetBlue’s DNA. We are constantly evaluating what we can do to improve this airline for our customers, our shareholders, and our crewmembers, and this effort helps us do precisely that,” said Dave Barger, CEO JetBlue.

“At the end of the day, this is about building an organization that will help our crewmembers execute better every day and allow us to build on our position as an independent and disruptive force in the industry,” said Robin Hayes, President.

As part of the organizational restructure, the following senior leaders will now have expanded functions or new roles at JetBlue:

Joanna Geraghty has been named Executive Vice President, Customer Experience supporting JetBlue’s 12,000 Crewmembers in Inflight, Airports and Customer Support teams, reporting to Robin Hayes. Ms. Geraghty joined JetBlue Airways in March 2005 as Director, Litigation and Regulatory Counsel moving into the Vice President, Associate General Counsel role in 2006. Most recently, Ms. Geraghty was JetBlue’s Executive Vice President, Chief People Officer leading JetBlue’s human resources functions.

Jeff Martin, Senior Vice President, Operations, has taken on an expanded role to include leadership of the airline’s System Operations Center in addition to his current leadership of Flight Operations and Technical Operations. Mr. Martin, who will be reporting to Robin Hayes, joined JetBlue in April of 2012 after 22 years of service at Southwest Airlines.

Scott Laurence has been promoted to Senior Vice President, Airline Planning, reporting toRobin Hayes. Mr. Laurence joined the airline in April 2008 as Director, Route Planning, and since 2009 has held the role of Vice President, Network Planning & Industry Partnerships. To ensure greater integration of day-of and long-term planning functions, the following teams will report to Mr. Laurence: Network & Operations Planning, International, Charter Operations, Continuous Improvement, and Industry Partnerships.

Marty St. George has been named Senior Vice President, Commercial. Mr. St. George joined the airline in July 2006 and held several roles including: Vice President, Planning, and most recently, Senior Vice President, Marketing and Commercial Strategy. In his expanded role, Mr. St. George will oversee Customer Analytics and Sales & Revenue Management in addition to his current leadership of Brand & Advertising, Digital Commerce, Loyalty, and Product Development and continue reporting to Robin Hayes.

Warren Christie has been promoted to Senior Vice President Regulatory & Training, reporting to Robin Hayes. Mr. Christie joined the airline in March 2003 and has served in various roles including Vice President, JetBlue University, the airline’s award-winning training department. Most recently, Mr. Christie has held the Vice President, Operations Planning & Training role since 2012. The following teams will report to Mr. Christie: Safety, Security and JetBlue University.

Mike Elliott has been promoted to Senior Vice President, People, reporting to Dave Barger. Mr. Elliott joined the airline in October 2010 as Vice President, Crew Relations where he has worked tirelessly to ensure high engagement of Crewmembers and the company’s Values Committees. The following teams will report to Mr. Elliott: Compensation & Benefits, Crew Relations, Labor and Talent Management.

David Clark has been promoted to Vice President, Network Planning and will have responsibility for JetBlue’s flight schedule, network optimization and flight profitability. Mr. Clark, who will be reporting to Scott Laurence, joined the airline in May 2009 as Director, Route Planning and is one of the architects of JetBlue’s successful expansion in Bostonand Latin America. He has served as Director, Schedule Planning since October 2011.

Tracy Lawlor has been promoted to Vice President, Financial Planning & Analysis. Reporting to Mark Powers, Chief Financial Officer, she will be responsible for short- and long-term forecasting and capital allocation. Ms. Lawlor joined the airline in July 2001 and has held the Director, Financial Planning & Analysis role since 2006.

In addition to the above organizational changes, Glenn Cusano, JetBlue’s former Vice President of Financial Planning & Analysis will be moving to the role of Vice President, Operational Planning & Analysis reporting to Scott Laurence. In this role, Mr. Cusano will work to identify operational efficiencies and manage workforce planning needs throughout the operation.

Port-au-Prince, Haiti, became JetBlue’s 82nd BlueCity in December 2013. Before launch it was decided the airline would carry out a humanitarian delivery flight in partnership with the Airbus Corporate Foundation to bring aid to the country, including life-saving anti-cholera medication, blankets and clothing for nearly 6,000 children, hundreds of pair of shoes, thousands of books to help improve literacy, laptops, toiletries and more. Additionally, the JetBlue contingency also made the first dig for a modernized fresh water well in what will become a new village for Haitians still displaced following the 2010 earthquake. Haiti remains the poorest country in the Western Hemisphere and continues to be deeply affected by the earthquake.

JetBlue provided several tons of resources to local schools and orphanages in and near Port-au-Prince. The group visited and delivered supplies to charities that have previously been supported by crewmembers including Ecole Herve Romain, a school in Port-au-Prince’s red zone run by charity organization Edeyo Foundation; Children of Hope, a children’s home in Saintard, north of Port-au-Prince and Grace International, one of Haiti’s largest non-profit organization that runs numerous schools, displacement camps, girls and boys orphanages, a widows home and hospital.

The airline provided donations including more than 2,000 books, toiletries and laptops, which were handed out by a team of 15 front-line crewmembers. The crewmembers also broke ground on a new well for fresh drinking water for Grace International in Carrefour. This area is currently under development building an entire new village that will house tens of thousands of people still displaced from the earthquake.

You know, we fly to warm places too. We want you to enjoy an escape from this crazy weather, not just flying JetBlue to one of our 29 destinations in the Caribbean and Latin America, but we also want you to enjoy the environment once you get there.

As part of our ongoing Jetting to Green effort, we’ve joined The Clinton Global Initiative and partnered with The Ocean Foundation to examine the impact those clean beaches have on tourism. We are assigning a measured dollar value to a healthy ocean ecosystem, including living coral reefs and a trash-free environment. And acknowledging that part of our profit comes from the beauty of nature.

“If you think it sounds obvious that travel companies profit more in locations with beautiful beaches, then we have to ask — why countries whose GDP depends on tourism aren’t already natural leaders in conservation or waste reduction?” Mark J. Spalding, president of The Ocean Foundation, said. “The answer is that assumptions are not good enough. Assumptions do not create action. What we are doing is turning this assumption into evidence specific enough to matter in financial filings.”

This is where you come in.

Please take a few minutes of your day to fill out a simple survey we’ve prepared with our friends at The Ocean Foundation about our Caribbean beaches. Help us gather the data needed to create action/. Your voice matters.

Earlier this winter, we announced that we joined TSA Pre✓™, an expedited screening program that was only available via mobile boarding passes in select BlueCities.

Now, the TSA Pre✓™ logo will also appear on boarding passes printed at a JetBlue kiosk or by our crewmembers at a JetBlue ticket counter. These additions will allow many more customers to enjoy the benefits of TSA Pre✓™, even if they don’t have the JetBlue app. (Though we love to see customers with our app!)

Customers may receive a TSA Pre✓™ logo on their printed or mobile app boarding pass when they add their Known Traveler Number prior to check-in by managing their flight on jetblue.com. Previously, TSA Pre✓™ was only available to customers using our mobile application.

Customers with TSA Pre✓™ on their boarding pass will receive expedited screening. TSA Pre✓™ allows eligible customers to move efficiently though security by leaving their shoes, belt and light outerwear on, and in most cases, keep their laptop computers and 3-1-1 compliant liquids and gels in their carry-on bag. In addition, some customers who are not TSA Pre✓™ qualified but meet TSA’s low-risk profile, may be randomly selected for TSA Pre✓™ on a per-flight basis.

Additional features to our TSA Pre✓™ partnership are coming soon, including the ability to print boarding passes via jetblue.com, and integration into TrueBlue accounts. Stay tuned for more information. In the meantime, TSA Pre✓™ is available in all domestic BlueCities. (Travelers can check the locations of TSA Pre✓™ here.)

TSA Pre✓™ on Mobile Boarding Passes is currently available in the following 38 BlueCities:

Albuquerque

New Orleans (*)

Austin, TX

New York (JKF)

Baltimore/Washington (BWI)

New York (LGA) (*)

Boston

Newark, NJ (*)

Buffalo

Oakland, Calif.

Burbank, CA

Orlando, Fla.

Burlington, VT

Philadelphia

Charlotte, N.C.

Pittsburgh

Charleston, S.C.

Raleigh/Durham, NC

Denver

Richmond

Fort Lauderdale, Fla.

Rochester

Fort Myers, Fla.

Salt Lake City

Hartford Springfield, CT

San Francisco (*)

Houston (Hobby)

San Juan (*)

Jacksonville, Fla.

Seattle

Las Vegas

Syracuse, NY

Long Beach, Calif.

Washington, DC (Dulles)

Los Angeles

West Palm Beach, Fla.

Newburgh, NY (*)

White Plains, NY

*Checkpoints at EWR, LGA, MSY, SFO, SWF and SJU do not currently have a dedicated TSA Pre✓™ lane. However, TSA will offer a form of expedited screening to eligible passengers; customers may keep their shoes, belt and light outerwear on, but must remove their laptop and 3-1-1 compliant liquids and gels from their carry-on bags. However, TSA continues to add TSA Pre✓™ lanes at additional checkpoints and airports.

Don’t worry if you’re not part of the known traveler program, we’re still offering our own Even More Speed product as well.

For more information on TSA Pre✓™, including how to apply visit TSA.gov. The Department of Homeland Security (DHS) also has a list of trusted traveler programs on their website that will provide TSA Pre✓™ eligibility to travelers.

This year’s Swing for Goof Golf Classic and the Bid for Good online charitable auction marked the most successful year to date for our annual fundraising campaign. Crewmembers, customers and business partners joined to raise $500,000 for our non-profit partners – KaBOOM! And First Book. As a result, each nonprofit partner will receive $250,000 to continue with their youth-focused initiatives.

This year marked the fifth anniversary of The Swing for Good Classic. Since 2009, JetBlue has raised more than $1.5 million for a range of nonprofit partners and charitable organizations. This event began as friendly competition between JetBlue and its business partners to make a difference for children throughout JetBlue’s network. We then added Bid for Good, powered by Charity Buzz, in 2010 as an extension of the golf outing. Bid For Good provides an online option for those that cannot attend the Golf Classic, providing an invitation to give beyond the golf event.

Every year our crewmembers and business partners come out and have a great time, supporting a great cause. Take a look at all the fun that was had at this year’s event:

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We are committed to both KaBOOM! And First Book beyond the annual Swing for Good campaign. We will continue to work with KaBOOM! to provide a third playground in an area impacted by Hurricane Sandy to restore play and a sense of normalcy for affected children. We are also working with First Book to provide 250,000 new books to children in need. JetBlue recently began service to Worcester, Mass and will soon launch service in Port-au-Prince, Haiti. In partnership with First Book, the airline will provide new reading materials to children in both cities, addressing one of the most important factors affecting literacy — access to books.

Today we’re excited to announce Detroit as BlueCity #85 and our 51st nonstop destination from Boston, where we’re the largest carrier. We’ll begin Detroit service on March 10, 2014, when we’ll enter the market with three daily E190 flights between BOS and Detroit Metropolitan Wayne County Airport (DTW).

Right now, the average cost for a roundtrip BOS-DTW flight is $526, which we see as an opportunity. A recent study from the Massachusetts Institute of Technology shows that over the last five years our entrance into a new market has influenced airfares more than any other domestic carrier.

We’re happy to play ball in this great Midwestern city by pitching customers wallet-friendly fares –- by the way, if you’ve been following the American League Championship Series, then you know the Detroit Tigers are tied with the Boston Red Sox in the seven-game series. Let’s see what happens in game three!

This is an important route for not only our Boston business travelers, but also for international customers who can connect in Boston through our interline partners. In fact, our Detroit service will begin the same day Emirates launches brand new nonstop Dubai-Boston flights. The greater Detroit area is home to one of the largest Arab-American communities in the country, so our Emirates partnership is particularly relevant for this route and valuable to Detroit customers.

It’s only taken our President and CEO Dave, who hails from Detroit, Michigan, 13 years to get home on JetBlue. Today’s announcement hits particularly close to home for Dave – literally. Here, Dave talks hot dogs, history, and to-do’s in Detroit:

BlueTales: Justin Verlander recently pitched a brilliant game to catapult the Detroit Tigers into the American League Championship Series against the Red Sox. We sponsor the Red Sox, but you’re a Tigers fan. Pray tell –- who are you rooting for in the postseason?

Dave Barger: #I’mnotansweringthis. But seriously, it’s an exciting series and they’re both great teams – may the best one win.

BT: If someone only had 24 hours in the city, which sites would you tell them to visit?

DB: To start, be sure to catch a sporting event. Whether it’s the Tigers, Pistons, Red Wings, or the Lions, there are a host of options. The Henry Ford Museum, which is actually in Dearborn, Michigan just outside of Detroit is home to countless pieces of American history. Then, swing through Windsor, Ontario – the only place where Canada is geographically south of the U.S. I’d also recommend the Detroit Institute of Arts, which is known for having an incredibly diverse collection of art, and the Motown Museum. Lastly, visit Ann Arbor – it’s such a great college town.

Credit: Historic Vehicle Association

BT: Let’s talk grub. What’s a Detroit staple?

DB: Coney Dogs. They’re beef hot dogs topped with all-meat beanless chili, white onion, and yellow mustard. There are different variations of them depending on the vendor, but they’re not to be missed if you’re in Michigan. You can even get them at the airport.

BT: Detroit people are known for being _______.

DB: After filing for bankruptcy this summer – the largest bankruptcy of a municipality in the U.S. – the people have been challenged in so many ways as rebuilding takes place. But they’re resilient and always have been. During World War II, Detroit was one of FDR’s “Arsenal of Democracy” cities, which were major industrial cities tasked with manufacturing military supplies to support the Allied powers. Detroit’s automobile industry played a big role in this. Musical powerhouses like Aretha Franklin, Kid Rock, and Bob Seger all have connections to Detroit and represent the city’s tenacity during tough times.

BT: Tell us about something that happened to you that could only happen in Detroit.

DB: Again, it’s about resilience for me. I was nine-years-old when the Detroit Riots of 1967 took place. I remember seeing tanks on the streets with the National Guard, which was such a formative moment for me. Then, just a year later, the Tigers won the World Series in 1968 and mass euphoria spread through the city. It’s amazing how quickly the people of Detroit can bounce back.

Earlier this year we made a pledge to rebuild New York. As part of this effort, we committed to build three playgrounds in areas impacted by Hurricane Sandy in order to reintroduce play in these communities.

Following natural disasters, play becomes even more critical as it creates a sense of normalcy and provides an emotional outlet for kids.

Take a look at our first playground in Long Beach, NY.

Through our longstanding partnership with KaBOOM! we work together to create playgrounds in neighborhoods that are lacking resources, While every KaBOOM! Playground build is an inspiring event, the post-Hurricane Sandy builds give volunteers a special chance to reflect on the storm’s impact while revitalizing their neighborhoods.

The next playground build in partnership with KaBOOM! Will take place on Saturday August 17 at Broad Channel Athletic Club in Broad Channel, NY.

Today, we are excited to announceBags VIP, our new concierge service option, provided in partnership with Bags, Inc. Customer can now pay for hand-delivery of their checked luggage from the airport to their doorstep for a minimal fee. This option is available seven days a week, including holidays.

Want to go straight to the resort without the wait? Need to head to your business meeting before stopping at the hotel…No problem! With Bags VIP, customers can place an order online for the service up to one hour prior to departure from all JetBlue domestic airports, Puerto Rico, U.S. Virgin Islands and select pre-cleared international airports arriving into Boston, Orlando and New York’s JFK airport.

At the final destination, customers can bypass baggage claim and go about their business. Their bags will be retrieved directly from baggage claim by a Bags VIP representative using the applied tag and customer provided information. Delivery will take place within four hours of flight arrival to locations within 40 miles of the airport and within six hours to locations 41-100 miles from the airport. Residential delivery times can also be scheduled in advance to accommodate the customer’s need.

For a limited time, pricing starts at $25 for the delivery of one bag, $35 for two and $40 for up to ten bags to a hotel, business, residential address or anywhere the customer chooses within a 40-mile radius of the airport.

We’re continuing our pledge to Rebuild New York following Hurricane Sandy with our next playground build in partnership with KaBOOM!. Taking place on August 17, our customers, crewmembers and neighbors will help build a playground at Broad Channel Athletic Club in Queens, NY. Since Hurricane Sandy, children in the area have not had a safe place to play. On Tuesday, June 18, local students and volunteers participated in Design Day to draft ideas for the new playground.

Broad Channel, located in Jamaica Bay, was hit hard by Hurricane Sandy as water reached seven feet above ground level. Many local residents are still displaced and some businesses are still not back in operation. However, residents shared optimism and hope about rebuilding and are grateful that their area was selected for our next playground build.

We’ve partnered with KaBOOM! to build three playgrounds this year in areas most impacted by the storm. The first build took place last month in Long Beach, New York. The third will be announced shortly and will take place this fall. To nominate an affected area, head to KaBOOM!’s website.