We all know about the big fuss regarding U2 teaming up with Apple Inc. to ninja sneak attack our iTunes accounts, and the interesting thought occurred to me today: this isn't a big deal, really, because this sort of thing happens every day.

We're sneak attacked with music, videos, articles, ads every second we're scrolling down a social feed or stream and nobody loses their mind (unless it involves Twitter using a new algorithm to curate their newsfeed).

The only difference is that U2 did it on a more public scale, and with the help of Apple, drew all of our attention to a reality that was there all along: we have content delivered to our personal electronics and their apps/platforms every day without us really saying sure I'd like that and we don't get hung up for a second—and sometimes, we even like or share it.

So if you don't like the album, just do what you do with all the other paid for ads and posts you don't like: hide it, delete it, or ignore it.

Sometimes it takes a band as big as U2 to point something out that was already there, so lets just all calm down and ask the more important question: if we won't stand for U2 pulling this stunt, should we also not stand for everyone else who's also pulling it?