Health Care Promotional Analysis
2/10/2016

Market Track, the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America put together several different reports that break down the amount of promotional activity that health care products receive within the consumer packaged goods industry.

Take a look at the findings below:

Out of the top 12 retailers with the most ad counts for analgesics, 50% are from the grocery channel, 25% drug 17% mass and 8% dollar. View the full Market Track Analgesics Promotional Report HERE to learn more.

In the Eye/Ear category, private brand is promoted the most often. View the full Market Track Eye/Ear Promotional Report HERE to learn more.

First Aid/Wound Care promotions spike during June and July. View the full Market Track First Aid/Would Care Promotional Report HERE to learn more.

2016 ECRM Health Care Efficient Program Planning Session (EPPS):Don’t miss out on the opportunity to meet face to face with the major players in the Health Care industry during the upcoming Health Care EPPS taking place September 11-14 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center in Oak Brook , IL. For more information about this event please contact Lisa Carrillo at 440-528-0427 or lisac@ECRM.MarketGate.com.

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