The era when sex was used to get roles and other benefits is gradually being replaced with skin colour.

What one must have to be a movie star in Ghana is to be light skinned. Any other thing aside being a light skinned is a plus.

Sadly, the above is no longer a view, it is happening. Producers are now casting these light skinned actors at the expense of the dark skinned actors.

Actress and producer of the award winning movie “Double Cross”, Ama K. Abebrese has been campaigning against bleaching and the need to maintain one’s skin colour.

She was on the The Late Night Celebrity Show on eTV last Monday.

Speaking on the view that light skinned actors rule the Ghana Movie Industry, she said she doesn’t agree with the notion that “if you are not fair in the industry then you don’t get casted for roles.”

She continued that, “If you look at other industries. Looking at the world in general, everyone wants to copy what’s happening around them. Lupita Nyong’o is doing great in Hollywood. Viola Davis is doing great and the Nigerian lady in Orange is The New Black too is doing very well.”

She added on that, there is enough room for everybody in the industry.

“If you want to think only lights skin people get roles in this industry; I don’t think that’s true. There’s enough room for everybody. And my campaign is about accepting your natural skin color and not falling for bleaching or toning to look lighter.”