Here in Mexico, Coca-Cola launched a new campaign called "toma lo bueno" (drink the good thing). The new printed advertising features positive messages into the shape of the contour bottle like "you´re not ugly, you have personality", "good liquid vibration" or "good karma with bubbles", to see the new campaign go to: www.coca-cola.com.mx (http://www.coca-cola.com.mx)

One question: Coca-Cola U.S. will change their "Real" campaign too?

[ 01-13-2005, 12:37 AM: Message edited by: ramonazo ]

XLS_04

01-13-2005, 01:11 AM

So far Coca-Cola in the U.S. still uses the "Real" campaign, however it would be nice if Coca-Cola had a theme song to their campaign.

The last theme song for them was "Always Coca-Cola" ...that was 12 years ago however.

bigrich

01-13-2005, 10:46 AM

I think KO should dig out their old commercial lines and modernize them. They could run "Things Go Better With Coca-Cola, Things Go Better With Coke!", "Coke Adds Life", etc. They could use the same historic phrases but update the activities and the time lines.

[ 01-13-2005, 10:46 AM: Message edited by: bigrich ]

XLS_04

01-14-2005, 01:01 AM

Thats actually a good idea, I miss seeing the word "Coke" on advertisements rather than the long name Coca-Cola classic all over the place.

Plus everyone calls it Coke, you don't see people asking for Coca-Cola classic, they say Coke or sometimes you hear Coca-Cola.

[ 01-14-2005, 01:02 AM: Message edited by: XLS_04 ]

ramonazo

03-13-2005, 01:51 AM

The campaign "Toma lo bueno" is going to be launched only in Latin America Countries, Venezuela and Chile already launched it.

To know more about "Toma lo bueno" campaign see:
http://www2.coca-cola.com/ourcompany/wn20050311_mexico.html