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George Dziedzic

George Dziedzic is a Business Consultant at George Dziedzic Consulting.

Following the successful sale of his business, Foster MacCallum, George is continuing to use his expertise to help companies develop and grow their businesses.

With over 30 years’ international experience in leading partner and channel sales growth for clients, George has built a strong reputation for delivering channel sales excellence with the world’s leading IT vendors such as IBM, SAP, Dell, Cisco, Citrix and most recently, fast-growth cloud businesses such as Splunk, Box and Riverbed.

- 30+ years’ experience in B2B channel, partner and sales development
- A respected thought leader and contributor to the channel community
- Clients include world’s largest IT Vendors, Distributors, ISVs and Cloud Players
- Expertise in go-to-market strategy, profitability and channel growth
- “Tactical Channel Management” seen as best practice by channel leaders

George’s approach helps channel leaders understand what is and is not working in their channel strategy, and why. With insight, backed by data, he prescribes actions to increase channel growth, and strategies for managing a lasting, positive impact.

His pioneering work through the Partner Assessment Service, based on over 200 channel development assignments for 50+ vendors globally over the last 15 years, is renowned for delivering insight, a focus on action and continuous, objective measurement.

He offers a unique, tactical method, proven to grow channel revenue through data-driven action, which is informed by deep expertise and ‘knowing your partners’.

As a trusted advisor to many channel sales leaders, he shows the path and plan to profitable channel programmes. . He is an active thought leader in topics including channel segmentation, go-to-market strategy, channel sales enablement and developing programmes to address coverage & capacity gaps.

Obsessing over channel sales excellence or changing your Channel? Get in touch!