270 red is a curious name. 270 is not just a number. Think of it as a direction, actually 270º. West. Going West. For us, it's a sense of direction. Red is simply that, red. With all the meaning that the color has.

We don't have a pantone for the red. We're open to ideas. We're also not decided on having 270red or 270 red, or even 270 RED or 270RED (albeit these last two seem to aggressive).