At the 11th Magazine Congress in New Delhi experts debated the challenges and opportunities that the medium provides in an era where digital and social have taken the lead. At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group,…

Hrithik Roshan, Actor and Co-Founder of HRX JS: Please tell our readers about HRX. What was the inspiration behind it? HR: HRX has been conceived and created to serve as a platform for bringing like-minded people together and it stands strong on pillars like fashion, fitness and technology. It has a purpose to serve in…

Vyoma Media’s software will power BMTC’S Passenger Information System for all the major bus depots Vyoma Media, the country’s leading out of home digital solutions company, in a first of its kind initiative with Bengaluru Metropolitan Transport Corporation’s (BMTC) has revamped a platform to display real time bus information across 35 intelligent screens in 11…

From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers are expected to launch at least one influencer campaign. The popularity of the influencer marketing to drive brand awareness and reputation can be gauged by the insight that 89 percent of marketeers have found the…

After the success of first digital ad campaign, Kent RO Systems Ltd., a renowned healthcare brand in India, launched another heartwarming video showcasing the love bond shared between a son and his parents. The social video #Razaai of Kent RO has already crossed over 8.7 million views on facebook, Instagram, youtube and other famous platforms….

Flipkart lands another punch by releasing their latest all-rounder campaign on making trendy fashion accessible and affordable. The campaign that lasts for 10 weeks connects with customers on all touch points like television, YouTube and social media. The ad series reiterates Flipkart as the preferred destination for any kind of shopper, from celebrity fashion…

FTI Consulting Appoints Veteran Technology Advisor to Strategic Communications Segment in India Valsa Williams Joins as Senior Advisor for Public Affairs Segment Also Adds Huda Inamdar as a Director in Mumbai FTI Consulting, Inc. (NYSE: FCN) announced the appointment of Valsa William­­s as a Senior Advisor for Public Affairs in the Strategic Communications segment in…

The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients which in our case would be words, fonts, colours, images and illustrations, and then combine them in a specific proportion to create a unique combination that amounts to more than…

Gaming company JetSynthesys to celebrate this milestone by hosting the first ever mobile eSports event at the India Gaming Show. E-Sport Qualifiers of Sachin Saga run from 5th to 12th January with thousands of top players competing at the final rounds in Bangalore. Winners take home over 1Lakh plus in prizes. JetSynthesys’ Sachin Saga Cricket…