Plus-size retailer Torrid has named Australian model Georgina Burke as the first-ever face of their brand, and giving her the cover of their swimsuit catalogue as well as online campaigns and in stores. The partnership will be the first major plus-size ad campaign we’ve seen in a while. 23-year-old Burke was the perfect choice for the role! She’s beautiful! Burke explains:

“Sixty-eight percent of women in America are over size 12. Why can’t we be put in the magazine as well? Who’s to say we aren’t good enough to be in there? What’s wrong with putting me as the face of a company or using us [plus-size women] in a magazine or putting us out there in a fashionable way?”