Music Giants Rolls Out Video Giants Service

Music Giants, the leading purveyor of uncompressed digital audio downloads, announces Video Giants, a video and movie service. The twist is that it's not a download service.

Las Vegas—Today you can order your movies and other entertainment online from Netflix, one disc at a time. What if you could get all the video and audio programming you want, all at once?

That's the premise behind Video Giants. Started by Music Giants, the leading provider of uncompressed, non-DRM downloadable digital music, Video Giants will offer a wide array of video programming. The first announced program provider is Paramount.

While the client software will be embedded in some OEM systems, such as those from Fuze, Envive and Russound, the primary delivery vehicle will be an external hard drive delivered direct to the buyer's door. This drive can be attached to a Windows Media Center PC, which then calls up over the Internet for the right DRM keys.

Music Giants has partnered with Seagate, who will be providing hard drives for use in the program delivery process.

Unlike Music Giants, Video Giants will be using DRM to protect program content. Music Giants CEO Scott Bahneman noted that while the music studios are starting to adopt a non-DRM approach, DRM is still part of the picture for the foreseeable future for video content. Pricing and availability were not available.