Aircel & AskMe Partner To Provide Pay-Per-Lead Model For Indian Small Businesses

Aircel and AskMe have joined forces to offer a unique lead generation service for small and medium scale entrepreneurs in India. This is for the first time that a leading telecom player from India has collaborated with a local search engine to offer such unique service.

AskMe is a local search engine / discovery platform launched in 2011 by GetIt Infomedia. Users can discover a host of services such as restaurants, movie theaters, fashion designers, automobiles stores etc using AskMe.

What is this all about?

Typically the existing lead generation services charge a flat fee for their services. It becomes a gamble for the entrepreneur as leads may or may not arrive, and even if it arrives, it is not 100% sure of conversion.

To solve this issue, AskMe has launched pay-per-lead service to generate leads, wherein the entrepreneur needs to only pay when he receives an eligible lead. By partnering with Aircel, AskMe has ensured that only Aircel customers are able to use this unique lead generation service.

Furthermore, this service would be based on “operator billing system” wherein the service charges for all qualified leads would be directly deducted by Aircel from their subscriber’s account: both prepaid and postpaid.

Why it will be helpful?

There are approximately 4.8 crore SMEs operating in India, which contribute roughly 8% to the Indian economy. Out of them, there are several small businessmen who cant support huge marketing and advertisement costs associated with flat monthly/yearly charges for such service.

With this unique service, SMEs will only pay for those leads which are productive for their operations, and the service charges of such qualified leads will be directly deducted by their telecom operator, thereby minimizing their initial investment and advertising costs.

With this new service, AskMe will promote the services and products of their registered SMEs through it’s various media channels and Aircel will provide easy lead payment solutions; thereby making the process easy.

How to proceed?

Aircel customers can dial toll free number 54422 or visit askme.com for more information.

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Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul