The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

This Member Bulletin addresses some areas of confusion related to SAG-AFTRA’s interpretation of particular terms of the Commercials Contract (as amended by the 2016 Memorandum of Agreement (“MOA”), the “Contract”).

On June 5, 2014, the Joint Policy Committee on Broadcast Talent Union Relations (JPC) and the American Federation of Musicians (AFM) reached agreement on a new three-year collective bargaining agreement.

The ANA-4A’s Joint Policy Committee on Talent Union Relations (JPC) is pleased to announce that it has reached a successful conclusion to collective bargaining with the American Federation of Musicians of the United States and Canada (AFM).

The American Humane Association (AHA) and the SAG-AFTRA IACF Funds and the Association of Motion Picture and Television Producers (AMPTP) have agreed on terms of fee-for-service effective January 1, 2014.

After conclusion of the 2013 Commercials Contracts negotiations and subsequent ratification, several issues came under review by the JPC and SAG-AFTRA that warranted further discussion and clarification.