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CONSUMER BEHAVIOR TOOLKIT (5)

We have assembled 5 documents in the Consumer Behavior Toolkit, listed below. Under the list of documents, you can add the entire toolkit to your shopping cart by clicking the "Add All to Cart" button in green.

22-slide PowerPoint deck. Executives are aware of some of the tools and techniques that enable decision making from their past experiences. However, improving the quality of decisions warrants much more than learning a few techniques.
Research reveals that [read more]

46-slide PowerPoint deck. Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new products fail at an even higher rate.
Why is this the case? And, [read more]

11-slide PowerPoint deck. The Theory of Planned Behavior (TPB), developed by Icek Ajzen (1985), provides a model for understanding how we can change the behavior of people. TPB is a theory which predicts deliberate behavior, because behavior can be planned.
TPB [read more]

58-page Word document. Nudge theory is a flexible and modern concept for:
* understanding of how people think, make decisions, and behave,
* helping people improve their thinking and decisions,
* managing change of all sorts, and
* Identifying and modifying [read more]

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Each toolkit is a compilation of business frameworks and analysis tools. Use the form on the right to search for a specific toolkit. Or, browse below to find the toolkit you need. All our available toolkits are listed below alphabetically.