Crafting a standout resume is a lot of work.
Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you're not repeating the same action verb 10 times … the list goes on.
In other words, knowing what makes a good resume also means knowing what makes a bad one. And while there are a lot of little things you'll want to check before sending your “curriculum vitae” (CV) to a recruiter, some are more important than others.
Download our 10 free marketing resume templates here. In the name of prioritization, check out the infographic below from StandoutCV for a list of nine resume mistakes you definitely don't want to make the next time you apply to an open position. Then, see a brief list of advice to keep bookmarked when you find your dream job.

Perhaps this infographic made you cringe at a mistake you made in a past resume. Everyone needs another chance — so, here's a quick summary ..

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.
But alas — this glee is caused by software we use every day at work, and will eventually get to share with other marketers.
Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions.
The point? No marketing, including content, is uninteresting if you look at it certain ways.

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers.
There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment?
Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand.
Can you buy Instagram followers? Yes, you can. There are plenty of cheap services available that allow you to ..

Posted by randfish
When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
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Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about when and where you might use clickbait and linkbait and viral-focused content as compared to other types for your SEO-driven campaigns.
There's a lot of savvy sort of folks at the intersection of SEO and content marketing who are practicing things like this right now. We've actually spoken t..

Posted by Dr-Pete
On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”:

These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here's another one, converting yesterday's MozCast temperature (“108 degrees in celsius”):

At first glance, this is a startling development, but it shouldn't be entirely surprising. So, let's get to the hard questions — is this a sign of things to come, and how quickly do we need to adapt?
For today, don't panicFirst off, preliminary data suggests that these really are isolated cases. Across the 10,000 searches that MozCast tracks daily, one search (0.01%) currently displays zero ..

I write a lot about creating an experience.
About humanizing. About authenticity. About telling a story. About being helpful.
In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the messages you send your audience — and how you send them.
I closely align all of those things with the idea of a story. A brand story, perhaps.
But what I've learned at SXSW is: your story is as much about what you aren't as it is what you are, especially when you're creating an experience for your audience.
Here's how I came to that conclusion — and what I learned about how to tell a story.
What SXSW Taught Me About Storytelling and More Brand Activation At SXSW, there's been a great deal of buzz around the term “brand activation,” which branding firm Cramer defines as “any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community ar..

Posted by R0bin_L0rd
What is Unbounce?Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun.
In this post, I’m going to list some solutions to what I refer to as the “one form” problem of Unbounce, their strengths and weaknesses, and which I personally prefer.
What is the “one form” problem?As with any system that tries to take complex processes and make them simple to implement, there’s a certain amount of nuance and flexibility that has to be sacrificed.
One limitation is that each landing page on Unbounce can only have one embedded form (there are a few community articles discussing the topic, for instance: 1, 2, 3). While there’s a definite risk of call-to-action fatigue if you bombard your visitors with forms, it’s a reasonable requirement to want to provide easy access to your form at more than one point.
For ..

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.
The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently.
Click here to download our 13 customizable ebook templates for free. We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy.
What Is a Whitepaper? A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
Market..

Posted by AlliBerry3
One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.
While there are many posts out there about how to perform a content audit (and I encourage you to check out these posts: How to Do a Content Audit and 5 Lessons Learned from a Content Audit), I am going to be focusing on what my common findings have been from recently conducting 15 content audits. My aim is to give you more of a framework on how you can talk to clients about their content or, if you are the client, ways you can improve y..