The new guidelines, which go into effect for health insurance policies dated after August 1, 2012, require coverage of a broad range of preventive health services without a co-pay or deductible. These include well-woman visits; FDA-approved contraception; breastfeeding support, supplies and counseling; screening for HIV and sexually transmitted infections; and domestic violence screening.

"What's exciting about this is that there are so many women out there who have insurance but still can't afford their medication, supplies or screening tests and this removes that last barrier for them," said Dr. Morrison.

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