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BT's ISP, BTinternet, is to launch a 24/7 unmetered Net access product to rival those offered by AOL UK and Le Freeswerve.

From January, BTinternet will roll-out 'BTinternet Anytime' offering customers all day, everyday Internet access for £14.99 per month with no additional call charges.

Ironically, the service is based on the wholesale unmetered Net access product FRIACO - the product that BT didn't want its competitors to have; the product that was extracted painfully from BT following a complaint by Worldcom.

BT's own 24/7 unmetered Net access product - based on its lacklustre SurfTime brand - costs £19.99 a month and is still being offered to other ISPs.

Interestingly, BTinternet never subscribed to this insisting that it wanted to concentrate on the customers who do their surfing at evenings and weekends.

No one from AOL UK - which is already successfully offering a 24/7 unmetered Net access for £14.99 a month - was available for comment.

A spokesman for Le Freeswerve - which is to roll out a similar product early next year for £12.99 a month, said: "We're pounds cheaper than the competition - consumers know where to come."

BTinternet also said today it was the UK's unmetered access leader, with 500,000 customers using its off-peak service, SurfTime. ®