Teeth and Claws blog

VirginWorlds MMO News

Monday, September 28, 2009

We have a rogue agent out there tearing the place up. God knows what his motives are but our orders are simple; bring him in dead or alive. All those years of training, all the effort that has gone into forming you, the elite crack unit comes to this! Before I send you out there I want to run you through a handful of tips to keep you alive:

Make sure all of your body is in cover – There’s no point hunkering down next to the destructible box or volatile barrel if your arse is hanging out, or your elbow is poking free. Learn to keep your head down and whatever you do don’t go darting from one place to the next, if your cover is solid then hold your ground grunt!

Grenades are your friends – Use them don’t lose them! If that sucker has holed himself up and is acting all yella’ then toss a pineapple his way and prompt him along. Flush that sucker out of his hiding hole and riddle him with bullets.

Work together – You are a team guys, moulded and crafted to work together. Spread out, flank your target and wrap that net tight around your target. In no circumstance is it right for you guys to line up and march single file on your enemy.

If your partner is shot... – Take cover you dolts! If you come under sniper fire then get into cover grunt and don’t dally! It sickens me when some coward picks off folk from a distance but watching you grunts run round like headless chickens makes me choke on pure rage. Pro tip, if you see a pile of corpses at a doorway then don't go poking your nose around the corner.

Shoot to kill – This ain’t no action movie grunt, we’re dealing with live rounds here and your very being is on the line. Aim straight, shoot straight and don’t cock it up grunts!

That does it, take this advice on board and go show that yellow-bellied rebel just what it means to be a part of the videogame elite squadron.

Thursday, September 24, 2009

“On this week’s Combobulater (Sept. 19th) we discussed subscription models for today’s MMOs and weighed up the pros and cons of the two most prevalent options which include monthly fees and the free to play/micro transaction.

With this in mind we went on to consider Aion’s recent launch which sees the typical monthly fee adopted and NCSoft announcing the closure of Dungeon Runners (a small monthly fee) due to it not proving to be profitable. We also looked at the success of Wizard 101, DDO, Maple Story and Runes of Magic as examples of how developers have taken micro transactions forward and made them a relevant and ‘good value for money’ option.

The question I’d like to put to you is this, should the monthly fee model for MMOs die with World of Warcraft? Blizzard have hinted that one day WoW may adopt some sort of free to play model, most likely when their next MMO appears, so when that does happen I’m of the opinion that the monthly fee could die with it.”

I’d now like to expand on this further and share my thoughts with you, The Combobulater audience. I have narrowed my thoughts down into five bullet points which without any further ado we shall dive into.

Not paying for down time

We’ve all had to suffer down time in one form or another. Servers are taken down on a weekly basis to apply updates, defrag machines and generally maintain the stress of hosting an MMO. I don’t begrudge this down time, don’t get me wrong, but when you think on it you realise that you are paying for time you can’t play with.

Maintenance is one thing but what about glitches and server queues? Are you happy to know that your money is paying for time that isn’t actually worth anything? This is especially true of new MMOs that take off with a big launch, from what I hear Aion players are suffering queues that can last hours at peak time which is surely eating into the actual time you can spend with the game and thus impacts your value for money.

If the monthly fee was dropped then players would only be paying for the time they are playing, and therefore you get more bang for your buck. If the servers are down or maintenance is applied then sure it’s frustrating that you can’t play but at least you’re not paying for that! Furthermore, what if you’re not around to play for personal reasons? Maybe you have some project at work that demands your time for a few weeks, or you go on holiday or perhaps for just a couple of weeks you need some time away from the game. Your monthly fee is still ticking over while you’re absent so this once again boils down to not getting the value of the money you plough into the game.

Account Security

Reports have suggested that your MMO account is amongst the most hotly sought after info on the internet. A variety of unsavoury types are always on the lookout for a means of getting hold of your details. Not only can accounts yield virtual currency which can be stolen and passed on to those idiots that buy gold, your personal info can also be raped. Credit card numbers, your full name and address, date of birth...all of the details you need to verify your credit card and setup your monthly fee light up your account like a Christmas tree.

Combating this type of fraud is also an expensive fight for MMO companies, 'Chargebacks' are another way that criminals exploit the system to rip off companies and with so many MMOs accepting credit cards the cost of this particular problem is never ending!

Granted, there are alternative means of paying a monthly fee for games such as WoW, you could get by with buying game time cards and never having to hand over your bank info. However how many of us really do that? The convenience of setting up a direct debit to your credit card or bank is just too easy to resist and I would suggest that the majority of a game’s player base opt for this.

Removing the monthly fee though opens up the possibility of a company not having to hold your details on record. Imagine paying for your MMO as you would if you were to shop at Amazon or Play, you pick the item that suits your needs and you pay for it in one single transaction. Players could choose to have their details saved, that’s a risk you decide you want to take or you could decide to not have your details saved and once the transaction is complete your details are scrubbed. If your account was to be compromised then at least your account is not tied to your bank or your credit card, which in itself makes hacking your account that little bit less appealing.

Removing barriers to entry

As detailed above the majority of MMO subscriptions are tied to a credit card but not everybody has access to a credit card. If you can’t pay for something online then you are going to struggle to setup your MMO access. This hassle itself could be enough to put a player off but let’s continue.

Look at how many MMOs adopt the monthly fee. The biggest games on the scene include WoW, LotrO, Warhammer, Age of Conan and more recently Aion and Champions Online. New titles are emerging such as Fallen Earth and there is no doubt a ton of others I could have listed here.

There is no way though that I would consider trying to dip my toe in all of these titles. As much as I would like to sample Aion or dabble in Champions I really don’t think it will happen because I don’t want the hassle of setting up a monthly sub.

Playing multiple MMOs demands a lot of time, the very nature of the game being that to get the most out of it you need to focus your attention on one title. This is counter to a player that might want to flit between titles, especially when your value for money would diminish with the less time spent per title.

With the subscription removed though a player could buy the time they want to spend in an MMO and chip away at that in their own pace. Value for money is there and the likelihood that you would sample other games is now viable. This won’t suit everyone of course, some of you are likely loyal to a single title and that suits your play style. That’s cool, but there are plenty of people that like to try out a variety of MMOs and the subscription fee is a barrier to doing just that.

Encourages Innovation

Without a fee to compel players to spend time with an MMO developers would be pushed to constantly innovate and keep their game relevant in the market place. Games like Wizard 101 and Runes of Magic maintain a decent player base by constantly updating their game with something to encourage players to boot up their title.

You could argue that Blizzard have nailed this by releasing big content updates every few months and an expansion pack every couple of years and I can’t say that you’d be wrong. Blizzard have led the way in providing content in this fashion but that said, they are far from perfect. Players that burn through content complain at the length of time between updates and those that can’t afford a new boxed expansion are simply left behind.

Free to play games trickle their content on a regular basis which players are either given as a free patch or can weigh up the choice of buying or not. If you don’t want to buy into a new zone, or some new class then you can choose to pass this offer up or put it off until a later date. The game will continue to evolve but the pace can be somewhat dictated by your choice. In the meantime it is interesting to see how developers tackle this free to play model and what they can do to tempt players into their game. I reckon it is on this free to play scene where MMOs are likely to push boundaries and change the way we play MMOs in the future.

Steady player base

I base my opinion on the dramatic drop in subscribers that afflicted Warhammer Online and Age of Conan. Both games saw a sizeable uptake upon launch but as the game settled down they saw player numbers decline. I believe a big part of this (amongst many other things such as quality issues) is because consumers don’t wish to pay for multiple monthly fees. Most gamers in the MMO scene are likely subscribed to something like WoW or maybe LotrO and when they pick up a new game it is likely they are thinking that if the new choice proves a sustained interest they will cancel the first MMO.

In the case of Aion I am going to predict that it sees a similar fall in subscribers in a few months time, once the ‘newness’ has lost its gloss. I believe players are comfortable in one MMO and if the pull of their comfort zone is strong enough to keep them subscribed (and thus paying the fee) then the new game will eventually get canned.

Of course I could be wrong, Aion may yet buck the trend and hold onto its player base but I think my point is valid. If Aion had taken a chance and come into the market with a different subscription model (for example, offering players the chance to buy a chunk of time at a fee as is popular in the east) I think it could have paved the way ahead for dropping the monthly fee as the dominant subscription model and taken the scene in a new direction. Its success (as I am sure it will be at least in the short term) could have been used to make a point. It is time to give players more choice when it comes to offering an MMO experience and both Aion and Champions online (and many more to come) are missing the opportunity to innovate.

In conclusion

To wrap this up then I’d like to echo what was said at the end of the podcast for September 19th, it’s about time MMO developers offered players more ways to pay for their MMO experience and moved away from the ‘set in stone’ subscription model. I don’t think that monthly fees have no place on the scene, but I’m of the opinion now that the monthly sub should give up its throne and make room for a new way to pay.

I feel that Blizzard have a great opportunity to lead from the front with WoW and whatever their next MMO project is. If Blizzard can make a success of a new model (as has already been demonstrated by multiple titles) then I think other developers would take notice and start to follow suit.

Wednesday, September 23, 2009

This week Burnsy and myself booked ourselves tickets to the Eurogamer Expo happening in Leeds on October 27th and 28th.

We'll be there on day one for a look at the avanlance of titles due over the next few months, including AvP 2, Leaft 4 Dead 2 (I so want to see this!) and many more including Uncharted 2 and Assassins Creed 2.

For a glance at all the titles scheduled to be there take a look here.

Watch this space for more thoughts on the Expo as we intend to snap as many pics, grab as much footage as we can and will share our thoughts on the event in a special 'Eurogamer expo' podcast.

Sunday, September 20, 2009

The latest episode of The Combobulater has been set free to roam the intertubes! We have a special guest with us this show, Andrew from the blog 'Of Teeth and Claws' (which you will find if you move your eyes a little to the left) and a listener to the show who volunteered his time to help us redesign the site.

Join us as we kick off with our usual 'what you been playing' which includes Emeny being hopelessly addicted to WoW, Burnsy being hopelessly addicted to...oh wait no apparently he's going to kick the habit again! Andrew gives us his thoughts on the games he's catching up on including Monkey Island and Bioshock.

We then jump into a segment which Burnsy and I have been hinting at wanting to tackle for a while now and with Andrew on board we felt that we had some extra insight to take us through this topic.

With so many MMOs on the market now each staking a claim on a huge player base, which of the payment models that are currently popular do we think will survive and are still relevant to todays market?

In our discussion we look at the pros and cons of the following:

Monthly subscription fee

Games such as WoW, Warhammer and the recently released Aion all adopt a standard monthly fee to play these games. Does this fee represent good value for money though and how do you as a player feel about having to pay this fee?

Does it tie you to a game and thus demand your time? Is this monthly subscription model a barrier to entry to certain people and does it have an impact on your decision to pick up the game at all?

There are some advantages though right? It's in the best interest of a company to have you playing their game so if they can compel you to do so then that's a win for them. This model is also fairly easy to setup and players are familiar with the system, if they are prepared to stump up a fee every month then why not take advantage?

A monthly fee though does apply a level of expectation that a publisher/developer must live up to if they are to survive. It's no good whacking a fee onto your game and then letting it idle, you only need to look at the dramatic playerbase plummet of games such as Age of Conan and Warhammer to appreciate that developers need to be on the ball.

Free to play models/Micro transactions

These days there are a lot of games that offer a free to play experience which can be supplemented by microtransactions. In our cast we discuss how this has evolved over the years, as developers mature in their approach to this model players are now offered genuine value for money on the form of micro transactions.They're not all perfect of course. You could argue the value of a mount in game against that of an expansion pack or new content. It is interesting to see how these games have come along and the choice that they offer players that pick up these 'free to play' games. We look in detail at Wizard 101, DDO and Runes of Magic.

Give players more choice

We wrap up our cast with Andrew sharing his thoughts on the an Asian payment model which sees players paying for chunks of time which they can spend as and when they choose to. Therefore eliminating the feeling that you have to play and allowing you to enjoy the game at a pace that suits you.

Why hasn't this model caught on in the West and are there any developers out there that might take on the challenge of bringing this model over here?

Join us as we thrash this out on The Combobulater, September 19th 2009!