Professor Jeffrey Lovelace has been researching the relationship between executives, their symbolic actions, and what those actions mean for their organizations during times of sweeping change or uncertainty. When execs attempt to lead by example, they often intend to create meaning for their subordinates, especially when attempting to promote strategic initiatives within the firm. What happens when these actions miss the mark, are improperly timed, or are met with resistance? Lovelace delves into the topic in his recent paper co-authored with Donald Hambrick of Penn State University.

What happens when major global brands like Starbucks resolve to share their beliefs on controversial social and political issues? Marketing Professor Jeffrey Boichuk teamed up with colleagues at Darden to examine how the industry-changing coffee company and other massive consumer-facing corporate entities are making their values known—for better or worse.

Trend-setting, memorable, and affordable: That’s how Towne & Reese Co-Founder and McIntire alum Christi Pack (McIntire '01) describes her company’s popular accessories. Her success story dates back to her time at McIntire, concentrating in Marketing and Management while she completed McIntire’s innovative undergraduate program.

Through a first-of-its-kind partnership between its renowned business schools, the University of Virginia will begin offering a new Master of Science in Business Analytics (MSBA) degree in late summer 2018, pending approval from the State Council of Higher Education for Virginia.

McIntire’s Dean Carl Zeithaml is on the move. As the School strengthens its global programs and deepens its international alumni connections, he maintains an active travel schedule. This January brought him to India, where he made stops in Delhi and Mumbai to speak with alumni, parents of current and prospective students, and important partners of the growing McIntire community. We caught up with three alumni living and working in India that Zeithaml saw on his trip, and spoke to them about the unique opportunities and challenges that make the country a hotbed of entrepreneurship and technological innovation.