How askwendy started their logo design journey

Company name

Mogul Mom

Overview

This is a company that helps women (stay at home mothers, housewives, aged 20-40) to become more independent through business. We are fun and hip in our attitude, but serious when it comes to helping woman become empowered, make money, and create the lives they desire.

Tell us a bit about who you are and the people you reach

Women, both married and single, who wish to "have it all" when it comes to business and family. They want to have a great business, have plenty of time to spend with their kids, have the respect of their husbands, boyfriends, and other mothers, and make money. They want to be in control of their lives and create their own destiny. They like nice things, but are more concerned with "lifestyle" issues, such as being able to have enough money to be comfortable, take a vacation, get the kids in good schools, and live in a nice neighborhood. Age is approximately 20-40.

Requirements

Need a logo that is simple. Prefer something that can be easily drawn on a napkin/paper with a ballpoint pen and will look good in black/white as well as color. Would like it to be something that would look good in a variety of colors. "Less is more" for this. Nothing too fancy or "business-like", but something that is classic and not trendy. We want it to look as good today as it will in a few years.

Want something fun. Open to words in the logo, but it would be great if you can come up with an image/icon that works without words. For example, the "smiley face" of the Amazon.com logo.

Want lines that are "soft and round." Should have a fun/friendly vibe. Classic and simple, but not business-like.

Open to "feminine imagery" such as a queen's crown, a mother doing something business related, a woman in a business suit, a woman with a briefcase, a skyscraper that is shaped like a woman.