Cultural Creatives

Written By:

Piers Fawkes

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

At the TrendBuero day in Hamburg recently, Josephine Green, Head of Trends & Strategy at Philips Design, gave an interesting presentation on cultural creatives and how they're "fundamentally: transforming human consciousness.

Hemal of TheEightFold recently attended the TrendBuero day in Hamburg which focused on Karma Capitalism. Alongside a ‘spirited’ speech by PSFK fave Mohammad Yunus, Hemal notes that Josephine Green, Head of Trends & Strategy at Philips Design, gave an interesting presentation on cultural creatives and how they’re “fundamentally: transforming human consciousness. Here’s an extract:

Who are cultural creatives? They are the 25% of our population who are claming traditional means of cultural production for themselves. They are choosing to ignore brands as cultural icons to instead define their own values and create new creative solutions for the rest of us. They are changing the world in technology, creating global networks and will fight for a more sustainable world.

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