McDonald’s: They’re Making Their Quarter Pounder Bigger Why?

I’m not sure if you’re aware of this, but most restaurants in the U.S. are trying like heck to come up with healthier menu offerings for their customers. It’s a good move, since the obesity rates in this country are through the roof. Right?

So, why did the new McDonald’s CEO decide to increase the size of the McDonald’s Quarter Pounder?

I’m so confused.

McDonald’s: They’re Making Their Quarter Pounder Bigger Why?

According to a document CNBC got their hands on, the “new” Quarter Pounder, “Improves the taste, texture and appearance of the burgers because the patties retain more moisture resulting in a juicier and more flavorful burger.”

A Company In Trouble?

McDonald’s is in trouble. Sales have been down 12 straight months. And, (in my opinion) as a way to limit all the negative news coming from and about this giant corporation as of late, the new CEO, Steve Easterbrook, has decided to stop reporting monthly sales figures.

I can’t (in recent memory) think of the last time there was positive news of any kind concerning McDonald’s. And, the franchisees…well, they’re not happy. They haven’t been happy about what’s been going on for a long time.

Customers don’t seem to be happy, either. And, there’s less of them-myself included.

I know…I know…I shouldn’t be eating junk food to begin with. But, I do, although I have cut back. And, McDonald’s is partly to blame.

A Lack Of Patience

Every time I think about driving one lousy mile to grab lunch (to go) at my local McDonald’s restaurant, I have to really think things through.

A. Should I really be eating a lunch consisting of fried, fatty foods?

Reader Interactions

Comments

Joel: Will McDonald’s change the name of the product, if it weighs more than a quarter of a pound (113.4 g)? 😉

I would say that McDonald’s is not the leader in the fast food segment in Sweden any longer. It is Subway. And in the hamburger field, Max is the leader of the pack.

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