11:00 AM - 11:45 AM

Hosted by Adaptly

Venue One: Main Stage1034 W Randolph StChicagoIL60607

The way people and brands communicate has changed, with visuals, specifically video, becoming a primary means to deliver messages versus text. Snapchat spearheaded the use of vertical video, which mirrors the way consumers typically hold smartphones. Because it’s been proven that users are up to nine times more likely to watch vertical video ads through to completion, other platforms have been quick to follow suit. In this session, Adaptly will discuss what this new vertical video era means for consumers, brands, and agencies alike.

Attendees with walk away with insights into:

How agencies and brands should incorporate vertical video in their marketing mix