Motorcycle Superstore Returns as EnduroCross Sponsor

By Cycle News Staff | 4/3/2013 10:08 AM

Irvine, CA, April 2, 2013 – Motorcycle Superstore is more than just a sponsor of the GEICO AMA EnduroCross Championship, Fueled by Monster Energy. The motorcycle parts, accessories and apparel retailer is actively involved with the series as a contingency sponsor and supporter of several of the top racers. In fact, you may have noticed several top racers sporting the distinctive Blue and White Superstore helmets. Cody Webb, Gary Sutherlin, Jamie Lanza, Ryan Sandoval and Bryan Roper are among the top pro riders that you will see racing in the Superstore colors for 2013.

"We have been a strong supporter of EnduroCross from the beginning," said Tim Clark, Director Sports Marketing for Motorcycle Superstore. "It's a great series for us to showcase our brand within the off-road community. The racing is always exciting and the crowds keep coming back for more. EnduroCross has it all."

“Motorcycle Superstore is the perfect partner for EnduroCross because they get actively involved with promoting the events and provide support directly to the riders via contingency support” said Lance Bryson, director of Sales and Marketing for EnduroCross.

EnduroCross tracks incorporate various elements of extreme off road racing into a Supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in! Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. For the seven EnduroCross events, be sure to log-on to www.motorsportshour.com for local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC.