According to techanalyzer.net, the new app Cuddlr is "a location-based social-meeting app for cuddling." You read that right. Not relationships, not hookups, just hugs. It requires users to be 17+ (to presumably prevent statutory hugging) and is currently available on iOS (their Android release is set for 2015.)

Creator Charlie Williams feels that he is fulfilling a yet-unexplored social connection gap, explaining, "We don’t have a space for this in our culture...there’s not a way to have physical affection that isn’t tied to sex. I think there should be. Not with any random person on the street, but perhaps with some carefully selected random people? Definitely."

Prospective embracers can try out "test cuddles" to see if they're down with random snugglers, and frequent users can earn "reputation points" for the security and quality of their hugs.