Sharon Campbell Wilharm: Marketing for Movies

SHARON CAMPBELL WILHARM [4PM – 5PM] – MARKETING FOR MOVIES

All of the marketing advice is no-budget/low budget specific actions filmmakers can do to help build and sustain an audience for their films. It also includes film festivals and how to use festivals in your marketing plan.

Branding From the Beginning – how you set the tone from the first casting notice

When Talent Isn’t Enough – how to get the cast involved in promoting the movie

Ready, Set, Share – how to build awareness through the filming process

Keeping the Excitement – how to market during the dry phase of post production

We’ve Got a Date – how to build momentum leading up to release date

Keep it Going – how to keep marketing when you’ve long lost enthusiasm