Various styles of corporate films

Thistype of videos will prove to be the best choice, while introducing your company to
consumers.

To make the video more informative, you can add
messages from CEO, other top officials and product experts.

What are the objectives of the company can be best
explained by showing some images of inside the enterprise and giving a little
company history, along with its mission statement and unique marketing
proposition.

2.Broadcast commercial:

Even though, a greater amount of
efforts have to be put in while making this type of videos, the return on
investments that it can show are very high.

This type of advertising is justified, if you have
the budget to do high quality production and can afford to do a lot of
television advertising, because the ad must be repeatedly forecasted on Popular
channels.

3.Online
commercial:

This type of commercials do not require
high budget.

Their reliability on good storytelling, is an
important key factor in making them go viral on youtube.

These commercials will be useful for small and
medium businesses.

4.Industrial
videos:

Industrial videos can give information about
products, services and industry trends to the audience within a specific
industry.

The other uses of this type of commercials is that
they help in fund raising to get more investors, and also it finds its uses for
business marketing, particularly at tradeshows.

5.Promotional
videos:

Unlike online commercials, promotional videos are
not made just for online consumption. Of course, these are also designed to
showcase products and services.

This type of commercials can also be distributed
through DVDs and Packaged with other media. Also they can be shared on social
media.

6.Customer
testimonial:

Always, in marketing, it is a good idea
to offer product reviews by actual customers who have tested the product.

Because online shoppers want to know, whether a
product is worth buying, customer testimonials will serve this purpose.

7.Internal
communication:

This is also known as “address to
camera”.

An internal video can be directed at staff, vendors
or clients.

A Company’s policy or other internal information can
best be explained in this way.

8.Staff
training:

When training is given to the staff through videos,
the benefit is that they can watch the video over and over again until the
information is understood.

This type of videos can cut down on training
expenses, because the need for repetitious instruction to accommodate new team
members will be eliminated.

9.Talent
recruitment:

The company can recruit Skilled
workers, by projecting itself as a good employer with the help of recruitment
videos.

It is a powerful tool in the hands of HR department
to target specific markets in order to recruit the most appropriate talent.

On employment websites, they can be used in
conjunction with classified ads.

10.
Event documentation:

One of the best ways to advertise, for
any company is, to advertise its achievements.

Videos that show events at the corporate level will
have a greater impact on the audience.

This type of videos can be showcase on your website
and can be shared through social media.

11.
Conferences and seminars:

The best advantages of this type
of videos are that there is no time constraint.

Without leaving home, the consumers can watch your
company presentations with the help of conference or seminar videos.

Various styles of corporate films
Reviewed by chitrakars s
on
January 13, 2018
Rating: 5