SodaStream manufactures and distributes home carbonating devices and flavorings for soft drinks. Its products are sold in 39 countries and can be found in retail stores like Macy’s, Bed Bath and Beyond, Bloomingdale’s, and Target. The company’s main production site is in the illegal West Bank settlement of the Mishor Edomin Industrial Zone, where the company conceals the fact that its products are manufactured in a settlement by using ‘Made in Israel’ labels. As an Israeli settlement manufacturer, it exploits Palestinian land, resources and labor.

UPDATE: In October 2014, SodaStream announced that it will be closing its settlement factory in 2015. It's new factory is close to Rahat, a planned township in the Negev desert where Palestinian Bedouins are being forcefully transferred. The company still remains a target of boycott efforts. Learn more about SodaStream's complicity in apartheid and colonization here.

While SodaStream claims to be environmentally friendly, the reality is that the company is complicit in the environmental destruction Israel's military occupation has brought to Palestine. SodaStream's support for environmental causes is an example of greenwashing as it attempts to clean up its image as a company complicit in Israel's violations of Palestinian rights through PR campaigns.