Media training

Communication with the media and the general public

As a researcher you will like to disseminate your findings among a wider audience. It can be important for you to have your findings implemented in society, to find funding for your research, to broaden your network or to promote science and research in general. You can address this audience directly in a presentation, or indirectly via the media by doing an interview or writing a short article for a website with scientific news. It is important to realise that these forms of communication require different skills than when communicating with other scientists.
When you communicate with the media and the general public, whether it is in an interview or writing for a website, you need to be concise, you need to use well-chosen examples, start with the most important findings of your research and avoid jargon. Furthermore, it helps when you are able to convey your enthusiasm about your work.

How do you put together a pithy presentation? How do journalists operate? How can you best prepare? How do you stay in control during the interview? These training courses are given in collaboration with Hakuna Matata, Science and Media.

We practice the following:

Preparing an interview

My research in three minutes

Enthusiastic narrative

Difficult questions

Colorful language

Interested in one of our courses?

Please don’t hesitate to contact us if you want more information about one of the trainings or workshops or about the possibilities to customize it to your needs.

All our training programs are in-company which means that we are invited by the client to provide the training for an existing group of participants on the location of our client. We don’t offer open access training programs for individual participants.