Rolls-Royce Cullinan opens ski season with alpine studio hotspot

17.01.2019: The marque will return to the spectacular Le Lana Hotel in the key weeks of the European winter sports season (18 February - 10 March).
Rolls-Royce Cullinan opens ski season to serve clients during winter months

The marque will return to the spectacular Le Lana Hotel in the key weeks of the European winter sports season (18 February - 10 March).

Continued evolution of Rolls-Royce’s innovative Social Hotspot Programme

The success of The House of Rolls-Royce is built on an intimate understanding of the lifestyles of its patrons. Therefore, the marque fundamentally believes in serving a gentle presence in the world’s most luxurious enclaves, ensuring existing owners and those wishing to learn more about the brand are never without the benefit of a Rolls-Royce.

In this spirit, Rolls-Royce continues to evolve its innovative Social Hotspot programme in 2019 in the highly exclusive Alpine resort of Courchevel 1850. Here, existing and prospective patrons of the marque can experience the remarkable capability of the new Rolls-Royce Cullinan, on-piste and off-piste, as well as Dawn, the brand’s beautiful Drophead Coupé, in an exclusive environment befitting the brand.

Courchevel 1850

The marque will return to the spectacular Le Lana Hotel in the key weeks of the European winter sports season (18 February - 10 March). An exquisite collection of Bespoke motor cars and lifestyle accoutrements will be based in this historic former chalet adjacent to the Bellecôte piste in the globally celebrated ‘Les Troise Vallées’ ski region.

By day, clients can experience Cullinan on and off-road, as well as Dawn, the most social Drophead Coupé ever created. By night, guests are invited to join exclusive gatherings, curated to enlighten and inform, in the company of fellow connoisseurs of true luxury.

For those compelled to begin their Bespoke journey in Courchevel 1850 itself, a Bespoke commissioning suite is situated at the nearby Six Senses Residences. Crafted from local timber by London-based interior design house Morpheus, the remarkable location provides an exquisite setting from which to create a Rolls-Royce motor car alongside the brand’s peerless design team.

In addition, guests of Courchevel 1850’s élite Hôtel Les Airelles will be able to enjoy a chauffeur-driven Cullinan to and from the piste for the duration of the 2019 season.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Connoisseurs of true luxury visit Courchevel 1850 in the pursuit of memorable experiences. Rolls-Royce understands that these are tenets of true luxury and offers to enrich the lives of our clients by hosting this season-long studio in one of the most revered ski resorts in the world.”

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, adds, “Our presence here is indicative of the marque’s unique approach to connecting with its audience – truly bespoke and a reflection of the brand’s deep understanding of its customers. Furthermore, we are thrilled to have the opportunity to demonstrate that Cullinan is truly Effortless Everywhere in this beautiful and challenging environment.”

McLaren’s most extreme road-legal track car now available to anyone over the age of seven years McLaren Senna LEGO® Speed Champions edition in the shops now at £12.99, or 1/50,000 of the cost of the full-size version Comes with its own wind tunnel and is expected to fly off the she more >>

...by National Association of Minority Automobile Dealers and IHS AutomotiveHonda was honored by the National Association of Minority Automobile Dealers (NAMAD) with four Diversity Volume Leadership Awards, including Top Overall Ethnic more >>

Today, the Genesis G70 was awarded the 2019 North American Car of the Year. In receiving this highly coveted industry award, Genesis joins leading luxury and mainstream automotive brands to have won the award and stands as the youngest brand to have done so. “At Gen more >>

Today, the House of Rolls-Royce extends its presence in Spain, reflecting the marque’s confidence in growing demand for true luxury products in the country. Rolls-Royce Motor Cars Barcelona to offer full portfolio of motor cars more >>

• Kia becomes main partner of League of Legends European Championship• New partnership with the world’s most popular esports game• Kia to engage with esports fans through digital content featuring prominent League of Legends casters and players more >>

World Economic Forum in Davos names BMW Group Plant Regensburg ‘Lighthouse of the Fourth Industrial Revolution’- Plant Regensburg appointed member of WEF Network of ‘Lighthouses’, representing BMW Group Production System - WEF particularly commends fast, streamlined connection of new digital applications enabl more >>

Gear shifting• Its position and shape have been modified over time to gain in ergonomics• Automatic shifting makes driving more comfortable, and prevents the engine from stalling• Today’s driving assistants can regulate speed without any driver intervention&nb more >>

McLaren Longtail lineage extended with fifth model to carry the name Third new model announced under McLaren Automotive Track25 business plan More information revealed at 13:00 GMT on Wednesday January 16, 2019 more >>

• The brand dedicated to service, spare parts and customer care for FCA vehicles will be selling its products online on Amazon Marketplace.• Mopar will be the first Automaker in Italy to sell its products through this platform.• It is a new way to respond to the needs of increasingly more >>

Volkswagen’s new company links energy and mobility Group expands e-mobility offensive with new brand Elli (Electric life) Green power and intelligent charging: company headed by CEO Thorsten Nicklaß links energy, more >>

• Rob East responsible for BMW and MINI sales to business and leasing customersRob East has been appointed as the new General Manager, Corporate Sales for BMW Group UK with immediate effect. In his new role, East leads the team responsible for all BMW and MINI sales to b more >>

Lexus Self-Charging Hybrid intelligently combines petrol and electric power The new UX 250h can be driven in Electric Vehicle mode for up to 50% of the time EURO 6d compliant with lowest CO2 in class, near-zero NOX and particles The UX 250h never needs plugging more >>

Nikolai Glies, Vice President, Corporate Communications, BMW Group Americas Region, has announced that Kenn Sparks, Head of U.S. Corporate Communications is retiring today, January 4, 2019, after a nearly 20 year career with the BMW Group. As head of U.S. Corpo more >>

Re-programming of control unit for the electric power steeringPorsche is requesting that the current generation of Panamera vehicles are brought in to workshops. The control unit on the affected vehicles’ electric power steering more >>

SEAT will remember 2018 as the year that saw the birth of CUPRA, the launch of the Tarraco and the presentation of record sales and financial results The internationalisation of the brand, which is present in more than 80 countries, is making steady progress with strategic projects in China and Algeria & more >>

The new top model for the road which will make its debut in 2019 and which will likewise sport the letters ‘TCR’ is a real treat for fans of the Golf GTI and of the touring car series. And this is no surprise: the road version of the s more >>

.... with the McLaren Automotive Digital Configurator Digital configurator showcasing full range of colours and options now available online Buyers can explore millions of unique permutations for n more >>

• The battery, weighing 450 kg, is the part that determines the design and location of the remaining elements• Four engines, located at the rear, succeed in reaching 12,000 rpm and accelerating from 0 to 100 km/h in 3.2 seconds• The car features an energy recovery system to harness p more >>