Opinion: First lady Melania Trump&rsquo;s &ldquo;Be Best&rdquo; initiative is a boost for the administration

by Boris Epshteyn, Chief Political Analyst

(Sinclair Broadcast Group)

EDITOR'S NOTE: Boris Epshteyn formerly served as a Senior Advisor to the Trump Campaign and served in the White House as Special Assistant to The President and Assistant Communications Director for Surrogate Operations.

Historically, first ladies have been great ambassadors for the White House. This first lady continues that trend.

Now with her initiative officially announced, you can expect Mrs. Trump to publicly represent this administration more and more often.

Also, do not under appreciate the first lady’s political influence. She often sits in on meetings with President Trump and advises him on key agenda topics beyond just those that she is publicly working on.

Here’s the bottom line: I am fully confident that the first Lady will work extremely hard to help our children as much as possible and make the "Be Best" campaign a real success. From the political standpoint, the more active and public Mrs. Trump, the better it is for President Trump and his administration.