Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Dr. Karen Dietz's insight:

Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.

And there are some business lessons here to boot.

Ads you say? My business doesn't do ads!Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.

So go have fun exploring what works in these ads here and working with the ideas you get!

Here are the best articles from across the web that I can find on leadership storytelling.

And visit my website for more information about my coaching and workshops on business storytelling for business leaders at www.juststoryit.com

Dr. Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on leadership storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

How To Find A Topic:Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the leadership and storytelling 'hood.

People have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. Here are 5 tips for using storytelling in content marketing

What great reminders that make a direct link between storytelling principles and generating content for marketing.

Reminders like: know your audience, learn the basics of storytelling, and control the pacing. Of course, basic storytelling skills will only get you so far, so keep upgrading and honing your skills into advanced storytelling.

Creating content just for the sake of creating content, or simply sharing content created by others for the same purpose, will not see a high level of success in today's content marketing game. To be really successful in content marketing, you now need to be a good storyteller. There is an art to telling a great story in a business context, and this article provides five good tips, on how to do it right.

When we learned to write in grade school, we were told to make sure our story has a beginning, middle, and end. The three-act structure. The technique still holds true today—from content marketing, to blogging to novels.

***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***

Website design has really evolved over the past few years to include interactive experiences that provide depth and movement. Parallax scrolling is a technique that involves objects and layers with…

Dr. Karen Dietz's insight:

Want to know how to do great storytelling on your website? Well, using a parallax layout is one way and here's a post that lists the most effective 11 examples.

I'm periodically asked about telling stories on websites, so these examples should spark some ideas -- whether you use parallax or not.

While it's true that most of these examples are educational and not necessarily focused on business, that doesn't mean you can't make the translation. Think about one of your signature stories -- maybe your brand story about how your business got started and why, and then how that translated into a unique offering in the marketplace.

Your ability to be an incredible leader depends on your ability to be inspiring. This is also the biggest skill leaders say they lack and want to build. So how do you do that? The biggest mistake leaders make is thinking being inspiring is about telling an inspiring story. Yes and no. Let's dig int

Dr. Karen Dietz's insight:

These are eye-popping stats based on solid research about the sorry state of leadership these days. 70% of leaders think they are inspiring. 82% of employees think NOT.

OK, that means you, dear leader. The biggest mistake leaders make is that they think sharing an inspiring story does the trick. Hardly.

So my recent blog post shares about what to do to close this disastrous gap. I discuss 5 ways to become more inspiring. Which do you need to focus on?

Sam Cawthorn is The Young Australian of the Year, The Edupreneur of the Year, Australia Day ambassador, 7 times international bestseller and also a professional speaker that has spoken in 36 counties.

Dr. Karen Dietz's insight:

OK -- I like most of this interview with Sam Cawthorn. Except for his silly distinction between storytelling and storyshowing. It's a load of hooey.

Anybody who knows authentic storytelling knows that "story showing" automatically happens -- because when you are reliving your experience, you are conveying visuals automatically. Your audience can then see and experience what you did.

When that is NOT happening, you are sharing a simple series of events: I went to the store, I bought some break, I made a sandwich. That's not storytelling.

That being said, I do like the rest of what Cawthorn shares. He talks about leaders preaching instead of inspiring. Right on.

He also makes a fab point that great storytelling is not about the content, it's about the delivery! Yet most people focus mostly on the content and forget the delivery. The result? Mediocre storytelling or an actual epic fail.

Read more and please -- just don't get hooked into his dumb "we've been told to do it wrong!" storyshowing stuff.

OK, this is a deep post -- but well worth it if you are into storytelling creating successful change. As a leader, share it with your organizational development folks, but also understand it yourself so you can be more effective.

In fact, you'll probably want to bookmark this entire site. There are tools to explore and more insights to read on the link between storytelling and change.

One of the reasons I like this post is because it also talks about language. The language we use in our stories is important. Using generative language is a must. Generative language creates forward movement. Get more insights on this by reading the post.

I also like the notion shared here of mapping stories collaboratively in your network. It's an incredibly valuable tool because then you know because the stories act as bridges to other groups, divisions, and worlds where you need to go and have impact.

The site also shares a simple network mapping tool. Yay!

My only quibble is that the article focuses on stories as sense-making tools when instead they are meaning-making vehicles. Sense making is "Oh I get it." Meaning making is, "Oh, now I know how this is valuable, or now I know what to do." That's a huge difference, and meaning making is a way more desirable outcome.

Then check out this list. It's based on what employees themselves say. We don't know exactly what they were asked, so how do you know if you measure up?

First things first: here's a definition of corporate culture:

It's the pervasive values, beliefs and attitudes that characterize a company.

What generates a corporate culture that's a great place to work? These are your essential ingredients:

Vision -- that is engaging and compelling

Values -- that are lived

Processes -- that back up the values

People -- that embrace those values

Narratives -- compelling ones that shape the culture

Place -- the environment you work in shapes the culture

Narratives play the biggest role, because it's through your stories that you convey your vision and how you are living it, your values and how you are living those, the amazing people you work with and their contributions, and how the environment you've created allows people to do extraordinary work.

The health of a culture is simply a reflection of the quality of the narratives told. That includes types of stories, quality of stories, who is telling stories, when and where stories are told, and the organization's capacity for story listening.

A company's vision, values, processes and place are the foreground. A company's narratives are the background that informs all the rest.

If you want to strengthen your culture, focus on narratives first. They are both your diagnostic for assessing your culture, and your remedy for fixing it.

Here are 8 lies about presentation skills which you are best ignored. Follow these pieces of advice at your own peril. Ignore the advice and deliver a better

Dr. Karen Dietz's insight:

These 8 lies are spot on! I deal with these with every client and every MBA student. These habits/beliefs/attitudes are hard to shake because we keep thinking that doing these myths makes us credible.

But as a business storyteller, I'm here to tell you -- they don't, particularly the higher you go up the corporate food chain.

Of course, there are times when a PPT is important. Yet it's usually not. What is more important is that you have a clear message and deliver your material using narrative structure, and share stories within your presentation.

Letting these lies go means you will have maximum influence -- always a good thing, especially for leaders. You will show up more authentically, and with more presence.

Practice letting one lie go at a time. No need to send yourself into shock trying to do them all at once. Besides, doing so doesn't build good habits, it just makes life complicated, you'll likely fail, and not know which lie you are making progress on.

Hopefully you've seen this by now. But if not, this blog post clearly spells out the essential ingredients needed for building high performing teams.

What the article lacks are methods to make any of these 5 ingredients happen. There are good tools and methods out there.

What most neglect to tell you however is the significant role deliberate story evoking, story listening, and storytelling play in creating a high performing team.

Story evoking, story listening, and storytelling is narrative work and is critical in ingredients #3 (structure & clarity), #4 (meaning) and #5 (impact). When you add #2 (dependability) you generate #1 (psychological safety).

Psychological safety is also created by other ways you communicate (appreciation, acknowledgement, fairness, etc.). That means no yelling, threats, attacks, passive-aggressiveness, etc. You know -- all those qualities of toxic leaders.

Keep this list handy. Send me a question if you want more specifics about narrative practices and creating high performing teams.

Hopefully you've seen this by now. But if not, this blog post clearly spells out the essential ingredients needed for building high performing teams.

What the article lacks are methods to make any of these 5 ingredients happen. There are good tools and methods out there.

What most neglect to tell you however is the significant role deliberate story evoking, story listening, and storytelling play in creating a high performing team.

Story evoking, story listening, and storytelling is narrative work and is critical in ingredients #3 (structure & clarity), #4 (meaning) and #5 (impact). When you add #2 (dependability) you generate #1 (psychological safety).

Psychological safety is also created by other ways you communicate (appreciation, acknowledgement, fairness, etc.). That means no yelling, threats, attacks, passive-aggressiveness, etc. You know -- all those qualities of toxic leaders.

Keep this list handy. Send me a question if you want more specifics about narrative practices and creating high performing teams.

At the Fast Company Innovation Festival, Ideo exec says we can solve problems by designing new ways to talk with each other—rather than at each other.

Dr. Karen Dietz's insight:

Ahhhh -- music to my ears!

I love it when anyone suggests that we can design designated time for in-depth dialogue and conversations.

Dust says that today we move from crisis to crisis (mass shootings) with no time for conversation.

Dust says: “Without that conversation, without that dialogue, we end up in a really bad place.” Specifically, “we continue to live in what we at Ideo call the denial phase, where we think we can’t do anything about these tragedies.”

I can attest to how taking the opportunity in my personal and business life to design for in-depth dialogue has moved mountains, enriched my life, and pushed my thinking forward fast.

The author points out at the end of the article, "In an effort to keep the dialogue around dialogue going, Ideo has launched a website called Designing Dialogue, in which it will be crowdsourcing ideas for creative conversation structures."

Hooray! Design your day, work, relationships for more dialogue and deep story sharing.

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

Are you as persuasive as you would like to be in your role as a business owner or manager? The ability to influence others, and achieve the responses you need to advance your objectives, is critical to your future success. The information offered in this article, whilst slanted towards success in raising funds from investors, contains some great advice for all who need to master the art of being persuasive.

According to Odean, success depends on whether you are able to persuade people to join you in your cause to create new and revolutionary things. I feel that this is true. Someone might have an extremely innovative idea, but no words to express himself. People would most likely scratch their heads in confusion by what this person says. However, another person may have a dumb idea, but package the idea so nicely that others think the idea is amazing. Although persuasion is such an important skill, schools do not educate students on how to be persuasive concisely. Instead, schools teach students to use windy evidences to strengthen their point. Using lengthy evidences will just confuse others and make them question you more. I feel that schools should also give some insights on how to have better speaking skills in order to persuade people easily. Such knowledge proves to be more useful for students when they grow up.

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

Previously a proprietary methodology to now an industry resource, our Periodic Table of Business Storytelling is now available in the public domain. The microsite took home the In2 SABRE Award for Best PR Agency Blog, Editorial, Communications Platform.

Dr. Karen Dietz's insight:

Now, how cool is this -- a periodic table just for business storytelling! Check it out. It's very helpful to think through the story you want/need to tell.

I've known Lou Hoffman at the Hoffman Agency for a while, and congrats on the award! I'm very pleased the periodic table is now available for all of us. Thank you for your contributions to business storytelling Lou.

Cooperation—no other animal does it quite like us. Developmental psychologist Michael Tomasello explains why if chimps had a self-help bestseller, it would be titled, How to Outwit Rivals and Get More Fruit.

Our abilities to cooperate put us ahead of every other species. Being able to share stories that foster cooperation (instead of division like we are so fond of today in politics) is one of the essential ingredients in building cooperation. Cooperation balances our competitive drive, which is critical for tech cultures to provide ongoing value.

This is a great post that will brighten your day. The research is fascinating. The conclusions compelling.

The last line in the article sums it all up: "In the end, what stands out more is our exceptional capacity for generosity and mutual trust, those moments in which we act like no species that has ever come before us."

Our abilities to cooperate put us ahead of every other species. Being able to share stories that foster cooperation (instead of division like we are so fond of today in politics) is one of the essential ingredients in building cooperation. Cooperation balances our competitive drive, which is critical for tech cultures to provide ongoing value.

This is a great post that will brighten your day. The research is fascinating. The conclusions compelling.

The last line in the article sums it all up: "In the end, what stands out more is our exceptional capacity for generosity and mutual trust, those moments in which we act like no species that has ever come before us."

What a powerful piece from Harvard Business Review (HBR) with some astounding stats about the sorry state of leadership and management in organizations.

It's eye-opening

Businesses are confronted with enormous pressures these days to transform themselves digitally, find new business models, sources of revenue, and be innovative. It's going to be doubly hard to do so if your organization is experiencing any of what the HBR post is talking about.

But I also like the 4 ways the author discusses as ways to remedy the situation. Narrative skills increase #s 1, 3, and 4. Read it and then get your game on.

One thing that seems to be devoid of the halls of Business Management Academe is little focus on the Golden Rule. There truly is no entitlement mindset in management. A successful manager learns early on the input from their employees and active listening and applying an action to suggestions is an easier journey to success. The Golden Rule applies so perfectly.

In this post, Jamie Carter writes for TechRadar about the 5 different ways AI is doing storytelling.

There's everything from apps helping you to write better based on AI's natural language processing, to creating emotional arcs that now accurately predict emotional engagement. Read more in Carter's article.

It's happening now -- and fast. Movie makers and news organizations are using AI today. Marketing professionals are catching up fast, if not already there.

So if machines are taking over both functional (story structures) and emotional areas of storytelling, where does that leave humans?

AI can be a great assist in storytelling. But people will still have to stand and deliver. Oh, wait...is that a robot up on The Moth stage??!!

Why aren't more organizations using brand storytelling to engage customers? New research from Skyword might hold the answer.

Dr. Karen Dietz's insight:

What a sorry state of affairs for leaders and organizations. The original title of this post is targeted to content marketers and CMOs. But when you read the post, you see it's really an indictment on storytelling and leadership for the entire organization, not just marketing!

And frankly, it follows my experience over the last 20 years. Tons of companies and leaders tout their storytelling. But it looks -- according to this article -- on all talk and little action. And they've got the research to prove it.

Why is storytelling not being adopted by organizations -- even though it is the one skill that can remedy at least 5 critical areas in business? As the research says, it's because:

It's not part of the culture or mindset

Storytelling is a new skill set

It's not measured or documented

That is so accurate!

Want results in sales, employee engagement, an inspiring vision that people believe in, a Teflon culture, and incredible leadership? Then up your storytelling game and quit fooling around.

What a sorry state of affairs for leaders and organizations. The original title of this post is targeted to content marketers and CMOs. But when you read the post, you see it's really an indictment on storytelling and leadership for the entire organization, not just marketing!

And frankly, it follows my experience over the last 20 years. Tons of companies and leaders tout their storytelling. But it looks -- according to this article -- on all talk and little action. And they've got the research to prove it.

Why is storytelling not being adopted by organizations -- even though it is the one skill that can remedy at least 5 critical areas in business? As the research says, it's because:

It's not part of the culture or mindset

Storytelling is a new skill set

It's not measured or documented

That is so accurate!

Want results in technology leadership, employee engagement, an inspiring vision that people believe in, a Teflon culture, and incredible leadership? Then up your storytelling game and quit fooling around.

There is one massive issue with presentation trainings, one we can't see unless we step out of our usual presentation training

Dr. Karen Dietz's insight:

Thank you to Edoardo for writing this post!

The author's points are spot on. His main points are that presentations are about the audience -- not you. Yet the bulk of presentation trainings are designed to be ALL about you -- how you stand, look, speak, gesture, the slides you show, the font you use.

But the truth is that successful presentations are totally focused on the audience -- who they are, what they care about, the dialogue you have with them, and the empathy created. Not you.

As the author points out, the only person you can make look good is the person in the audience. Even if it's an audience of hundreds.

Edoardo doesn't mention the critical need for storytelling in your presentations, so you know I'm going to add that in. For every major point in your talk, make sure you make it with a story.

Go read the article for stellar insights and what to do. Then craft your next presentation taking these steps and with this shift in attitude. You will notice a huge difference.

A new study says people who ask more questions, particularly follow-up questions, are liked better by their conversation partners.

Dr. Karen Dietz's insight:

What a great short post or 3.5 minute audio file to listen to!

It shares some of the latest research out of Harvard about the value of asking questions in conversation. In other words, if you are curious about someone and want to connect, ask them questions. It leads to more meaningful follow up conversations.

Great to know for leaders expanding executive presence, building trust, deepening relationships, being more influential, and acquiring better information before making a decision.

One sided conversations are discussed (avoid those!), and what happened when people responded to the question, "Will asking questions make you more likeable?"The answer is surprising.

In my communication and influence work, I call this mastering the Art Of The Question. All questions are not created equal. Information questions are OK, but are best used for warming up the conversation. Abandon them quickly to ask deeper, more meaningful reflective questions like (these are just a few):

What did that experience mean to you?

What did you like about that experience?

What did you learn from that?

In workshops I demonstrate the power of these reflective questions over information questions for connection and better decision making. Works like a charm every time.

Try asking questions next time you are in a conversation or meet someone new. You'll be glad you did.

It shares some of the latest research out of Harvard about the value of asking questions in conversation. In other words, if you are curious about someone and want to connect, ask them questions. It leads to more meaningful follow up conversations.

Great to know for leaders expanding executive presence, building trust, deepening relationships, being more influential, and acquiring better information before making a decision.

One sided conversations are discussed (avoid those!), and what happened when people responded to the question, "Will asking questions make you more likeable?"The answer is surprising.

In my communication and influence work, I call this mastering the Art Of The Question. All questions are not created equal. Information questions are OK, but are best used for warming up the conversation. Abandon them quickly to ask deeper, more meaningful reflective questions like (these are just a few):

What did that experience mean to you?

What did you like about that experience?

What did you learn from that?

In workshops I demonstrate the power of these reflective questions over information questions for connection and better decision making. Works like a charm every time.

Try asking questions next time you are in a conversation or meet someone new. You'll be glad you did.

Leadership is so much more than a hierarchical role. It is how we courageously and authentically show up to serve all those we touch. Real leadership involves inspiring people at all levels to serve something much bigger than themselves.

Dr. Karen Dietz's insight:

This post by Kevin Cashman at Korn Ferry discusses the 8 pathways to leadership mastery. He makes the point early on that we personally tend to measure leadership mastery by external items: revenue, profit, new product breakthroughs, cost savings, and market share, etc. All good.

But the core question is: where do the external results come from? From internal factors within the leader that must be mastered.

To answer that question, research ensued and 3 internal competencies emerged:

Building these 3 competencies means walking 8 paths. Four of these paths involve storytelling skills:

Personal mastery: courage, authenticity, awareness -- being courageous and vulnerable to share your authentic stories; using your own stories for personal awareness and development

Story mastery: leading with inspiration -- by sharing your stories, and sharing the stories of others

Purpose mastery: leading with why -- the best way to share the "why" is through a story. Sharing stories of others fulfilling org/personal purpose and their "why"

Being mastery: leading with presence -- storytelling isn't the only element to building presence, but it is a key one. Modeling who you are through the stories you tell and the actions you take is powerful.

Read the post for the other 4 paths (all great info and insights!) and start putting a plan together for 2018. You'll be glad you did.

Sign up for my newsletter for updates about my 2018 Story Strategy session.

Story telling is most effective when it is truthful, authentic and compassionate about the affect on others as well as the company. Too many times story telling is taught as a form of manipulation and that is the furthest from what it is all about.

Empathy can make or break relationships. It is a skill, which can reap many benefits in both your personal life and work place. These 5 simple habits will help you to grow your empathy muscle.

Dr. Karen Dietz's insight:

Did you know that there are 3 kinds of empathy? Yep.

Cognitive

Emotional

Compassionate

This post explains all three. Plus the author shares recent research on the impact of empathy in business/leadership success. The author then gives 3 areas to focus on to build empathy:

Be present

Actively listen

Put yourself in the other's shoes

The problem? These 3 areas are so general they are almost meaningless. So let's fix it. Want to build your empathy skills fast? Learning business storytelling skills is the most efficient + effective way to do so. Take action on these 3 storytelling practices:

Start small and take your time. Share a personal experience with only 1 person present. Look into their eyes. Experience their reactions to your story. Experience what they like/what grabs them. Shift the story when you sense them drifting off. Learn what connects and what doesn't.

Listen appreciatively. That's not listening actively, which includes paraphrasing what you heard. Don't interrupt. Just listen fully and delightedly without an agenda. Hard to do. Practice makes perfect. Clients who do this report entire worlds opening up to them. For more concrete steps, listen to my TEDx talk where I share exactly how to listen appreciatively.

Listen to and share lots of stories. The more stories you listen to you stronger your empathy skills (backed by research). Sharing stories in return also builds empathy skills and deepens relationships. 'Gotta love that.

''You cannot take away someone's story without giving them a new one.''

Dr. Karen Dietz's insight:

Why are skills in narrative practices and storytelling so critical for today's technology leaders?

Well, this post lays it out in straight -- sharing some important cognitive reasons why storytelling works. Like: "Stories are the means by which we navigate the world. They allow us to interpret its complex and contradictory signals."

OR -- "People may hold information in the form of data and figures, but their beliefs about it are held entirely in the form of stories."

AND -- when change occurs only when we replace the older story with another.

Now, this post was written with politics in mind. But the truths remain the same. Simply substitute "technology" any time you see the word "politics".

Oh, and it might bring some clarity to today's political stories, too.

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about…

Dr. Karen Dietz's insight:

Here's a post connecting the dots between business storytelling, data insights, and customer journeys.

The author is colleague and customer experience expert Sean Van Tyne. He's makes great points about how to think of these 3 topic systemically.

We are facilitating a 3-hour free workshop on Nov. 30 here in San Diego that will dig more deeply into leveraging narrative for generating actionable insights from data that bring business value, and how data and stories inform customer journeys.

McKinsey analysis finds that companies acting on journey insights have seen a 15-20% reduction in repeat service visits, a 10-20% boost in cross-selling, and a drop of 10-25 basis points in churn.

Companies may feel they need to study all the bits and bytes available to them. But research shows that three to five journeys matter most to customers and the bottom line. They generally include: some combination of sales and on-boarding; one or two key servicing issues; (1) moving and account renewal, and (2) fraud, billing, and payments. Narrowing the focus to those journeys allows companies to cut through the data clutter and prioritize.

For instance, a cable television player used advanced data analysis of multichannel customer behaviors to focus on where drop-offs in the journey occurred in two journeys—on-boarding and problem resolution—to address nagging customer retention and loyalty issues. The data team helped them identify key service troubles spots and ways to improve the on-boarding process. Those insights led to several policy changes, including creating a “learning lab” that effectively operated as a mini-company to trial and refine new approaches. The changes improved customer satisfaction scores by more than 20%.

Fanderl also shares that you shouldn’t wait for the data to be perfect. Companies often hesitate to take action for fear their data is missing or a mess. Successful organizations tend not to overthink all the details and instead just roll up sleeves and get to work. Most companies, in fact, already have the data they need. The challenge is pulling the data together. Companies need to figure out where that data is stored, and what it takes to extract and aggregate it so they can understand the customer journey across multiple touch points. Since data often lives in systems managed by various functions, bring the necessary operations, IT, in-store sales, and marketing people together to identify the touchpoints.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.