The Custom Content Council, the leading professional association for custom media and content marketing, announced a robust lineup of industry speakers forthe sixth annual Custom Content Conference.

From April 9-11 content marketers are convening in downtown Chicago to discuss brand storytelling, design, analytics, digital technology, and most importantly, how to monetize and show increased ROI via content. This year's theme, Optimize Your Return on Content, seeks to address the issue of how brands and marketers can leverage their content for full potential return.

"As the custom content market continues to evolve, we are finding brilliant new leaders and experts in all sectors of our industry. We are incredibly excited about this year's lineup and can't wait to learn what's new," said Lori Rosen, Executive Director. "While our goal is always to disseminate best practices and upcoming trends, this year's conference will be especially focused on optimizing returns on content."

2013 Speakers Include:

Elizabeth Schreier, Director of Web Engagement, Allstate: A creative problem solver, Schreier will be sharing her 13 years of experience in digital space and the importance of web engagement.

Jeremy Thum, Director of Interactive Marketing, The Chicago Bulls: After five seasons with the Bulls, Thum will dive into the ever evolving strategies of the popular franchise.

Tim Calkins, Professor of Marketing Northwestern University: With new results from the 2013 Super Bowl, Calkins will reveal how companies are changing their brand strategies.

Fred Barber, Ph.D., Chief Analytic Officer, Meredith Xcelerated Marketing: Dr. Barber discloses scientific studies and the impact new systems' have on customer behavior and their relevance to North American brands.

Guests are welcome to participate in a number of networking events in downtown Chicago including an opening night cocktail reception at the Historical Art Hall in Renaissance Blackstone Hotel and a Chicago Cubs Game at Wrigley's Field. All information on the Custom Content Conference can be found here.