Blog: Brand-as-Business Bites™

10.072013

Speaking PR

There may not be such a thing as bad publicity, but there are definitely bad ways to do public relations. Thanks to some great tips from my PR mentor, Robin Raskin, I have ten rules for doing PR the right way.

Please check out my QSR Magazine column for these great tips. (And, if you’re a journalist, please don’t be offended by “Rule #1: Remember journalists are a bit narcissistic.” Now that I’m a regular contributor to several outlets, I count myself in that category too!)

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