'Bachelorette' gets VOD buzz

Lizzy Caplan, Kirsten Dunst and Isla Fisher (L to R) are the three bad girls of "Bachelorette,"

For "Bachelorette," the party's already started, and it's not even coming out until next Friday -- in theaters, that is. The indie comedy about three galpals out on a bender the night before another friend's wedding was released on video-on-demand (VOD) Aug. 10. It shot to the no. 1 spot on iTunes within two days, despite its $10 price tag, the first film to perform that well before it gets to theaters. Whether fueled by "Bridesmaids" fans champing at the bit to see a similarly themed film or people willing to shell out a little more to watch a spanking-new movie at home, its pre-big-screen success ensures more of these "ultra releases" in the future.