Price Family wins DunAmis Gospel Award

ASHEBORO — Many, many, many people in Asheboro know of or have heard the Price Family sing.

When their voices come together, each and every note is pure — and so are their hearts.

An acapella family singing group, the Price Family recently won an award for the best Acapella Group 2017, a prestigious honor at the DunAmis Gospel Awards on Nov. 4.

Brothers Kevin and Ricky Price grew up singing and the Price Family evolved after the two brothers met their wives.

“We already had a group and would go around places singing,” Ricky said. “Then we found this one (wife, Cynthia) and then that one (Jeta, Kevin's wife).”

“It's kind of like a love story,” Kevin added.

The two couples have been singing together for 30 years, and about five years ago, their children — Jetara and Shaleah Price (Kevin and Jeta) and Destria Price (Ricky and Cynthia) — decided to join in. The younger Prices had performed as Phaze 2 prior to joining the family group.

This family group has performed all up and down the East Coast, but keep their home base in Asheboro. It had a CD release party to a sellout crowd for “Don't You Wanna Go?” late last year at the Sunset Theatre in downtown Asheboro.

Then on Jan. 9, Kevin price underwent a heart transplant.

“He was still singing then,” said sister-in-law, Cynthia. “We went to see him and people were coming through to hear him sing.”

“I was thinking about getting back to what we do,” Kevin said. “It's been a blessing.”

In August, Cynthia received a phone call from Richard V. Heath at WNAA 90.1 radio in Greensboro.

“He called and I didn't recognize the number, so I didn't answer,” she said. “Then he texted me and told me that the Price Family had been nominated for the DunAmis Gospel Awards Acappella Group of the Year and would we accept. It's like the People Choice Awards — it's voted on by the people.”

“You voted online,” Kevin said. “We just put the word out to vote for us and people from as far away as England, Mexico and New York voted. We didn't know until (our names were announced) that we won.”

That announcement came at the DunAmis Gospel Awards, which were held at the Cornerstone Conference IPHC in Browns Summit. Voting took place via secret survey in the weeks leading up to the awards ceremony.

In addition to the Price Family, three other groups were nominated for Acapella Group of the Year.

“We knew that if we didn't win, we were still blessed — just to be nominated,” Jeta said.

And then the moment came — the Price Family was announced as the winners in their category.

“We were so shocked when they called our name that we just sat there,” Ricky said with a laugh. “They had to call it again.”

Cynthia said that the family still does not know who nominated them for the award.

“But thank you,” she said. “In my mind, we reached someone who heard our music and it touched their heart and for me, that is already a win.”

* The Price Family, along with the Anointed Mass Choir, the Pioneers and Sweet Potato Pie will perform on Sunday, Nov., 26, at 6 p.m. at Asheboro High School Auditorium, 1221 S. Park St., during a food drive for Christians United Outreach Center, The event is free; attendees are asked to bring non-perishable food items for CUOC. For more information on The Price Family, visit them on Facebook or call 336-318-5162.