Is lonelygirl15 real or a hoax?

lonelygirl15 is the hottest thing on YouTube at the moment (18,222 subscribers, 1.5 million views) but the big debate is whether she's a "genuine" vlogger or something else entirely. The New York Times blog Virginia Hefferman's Screens has raised the main points and categorised them as sweet, weird, or fraud. The main options are:

+ A cool vlog by a witty, home-schooled, religious teenager whose video editor has a crush on her. (SWEET)

+ An unnerving vlog by a member of a satanist cult or Aleister Crowley's perplexing Thelema, a concept that in itself is either very scary or possibly just a vague religious mashup that doesn't mean anything. (WEIRD)

+ An insidious vlog by a music (or other) marketer that uses suspiciously good scripts and lighting to lure people into its story of a home-schooled satanist ... only to induce people to download the songs on its soundtrack. (FRAUD)