Wie lindsayFx das erste poster Abenteuer antrat

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Straightaway is a healthcare education startup. We sell one product, CNA (Certified Nursing Assistant) Edge, which is designed to reduce CNA turnover in the healthcare industry, specifically in Skilled Nursing Facilities (Nursing Homes). CNA Edge is comprised of three parts: PREP, which includes recruitment tools and videos for Nursing Homes to use to recruit potential CNA candidates, TRAINING, which is an online, story-based training that allows CNA trainees to prepare for the state-required test, and SUPPORT, which includes a variety of tools including nurse management training and CNA check-ins to help facilitate a better working environment for CNAs once they're on the job.

Our target audience is these qualified Skilled Nursing Facilities (SNFs) -- typically C-level people at these companies. This project isn't necessarily for them as much as it is for the organization as a whole, though.

We have just signed with a very large client and are beginning implementation at three of their facilities early this year. Some of our staff are visiting these facilities next week and would like to take something fun to them to get their team excited about implementing CNA Edge.

For some context, one of our big campaigns of late last year that will continue into this year is "Knock Out CNA Turnover" -- we used boxing as our main imagery to drive this point home, we even had custom boxing gloves made!

For this project, I'd like to create a poster a la old school boxing matches (see attachment). We want to replace the standard reds with our turquoise to match our branding, but other stylistic tweaks can be however you deem appropriate. I'd like to stay pretty close to this style so it's consistent with other posters that look like this.

Straightaway's logo is attached -- we are working on getting a high res version of American Senior Communities' logo, but a PNG is attached.

The fighter set-up will be as follows:

One side of the featured fighter(s):
Prizefighters Angie Pemberton, Tammy Wilder and Minnie D'Amico
I would like them to appear as cartoon-y boxer silhouettes if possible -- if this looks too crazy we can tweak it

Opposing side:
Defending Heavyweight Champion, CNA Turnover -- this should look like a silhouette of a hooded boxer with "CNA Turnover" on the back of its robe

Where there is a date and ringside information, please fit the following instead:
"Tickets available at American Village | Brownsburg Meadows | Heritage Park
Proceeds from sales to benefit the communities of Indianapolis and Fort Wayne