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Olympics going well on Snapchat

Live Stories is showing footage from international broadcasters, and Discover includes a channel using BBC, NBC and BuzzFeed created content.

This Discover content is exclusive (see a still below from a video with Britain’s gold-medalling synchronised divers).

Advertisers have been running spots within Discover, with the revenue generated shared between the content creators and Snapchat.

Pinterest introduces Promoted Video

Pinterest ads now allow for video. The blog post announcing the move stated that ‘In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials’.

Video ads are therefore an increasingly natural fit. Featured Pins sit below the video, for the user to engage with – the video below shows all.

While most companies’ social media efforts are customer-focused, a recent ruling by the National Labor Relations Board (NLRB) serves as a reminder that employee social media strategy is very important too.

According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.

Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions.