PRINTED PAPER CUPS

100% UK Branded Coffee Cups

Biodegradable Paper Cups

Scyphus is going 100% Bio in 2018, and would encourage our customers to opt for PLA coated biodegradable paper cups. These Compostable Cups are not only your contribution to a landfill reducing clean environment, it also adds to the trust to your brand image.

What is Augmented Reality

From Wikipedia, the free encyclopedia

Wiki

Augmented reality (AR) is a live, copy, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.[1] By contrast, virtual reality replaces the real world with a simulated one.[2][3] Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Not quite understandable yet?

Ok, let's simplify it. Augmented Reality is nothing but some technology that wants to make good use of your new smartphone's camera and coordinate tracking features and using computer algorithms that can recognize objects and shapes and match it with some object or shape that the Augmented Reality App on your smartphone already knows about.

So? this is incredible, just imagine what the application can now do once it has recognized the object, for example, unrelated to our scope of business and services, let's consider this scenario.

"There is an augmented reality application that you have downloaded to your phone before going to Paris, this app is tailor made to guide you through the city of Paris. and while ambling along the footpath of the worlds most beautiful avenue, Champs-Élysées, you fire up the app, point your camera at the buildings along the north footpath and the app recognises the buildings and tells you instantly about all the stores and hotels along your way, and all that is on offer in those stores and hotels!"

This is somewhat close to what simpler AR apps are supposed to do.

In our scenario, where the transformation is not from reality to augmented reality, but from print ( which is to be considered real here just as the buildings along Champs-Élysées are real ) to digital, it works just as described in the above case, albeit a lot simpler and the markers are not many and complex, but a simple image with the AR enabled logo on it. People scan it and there you go, your video promotion starts running on his phone straight away.

Coming to Printed Paper Cups Now

So you think, NO, this doesn't work on printed packaging, not on printed paper cups, not at all. Well, you are wrong, Starbucks has proven you wrong two years ago. Starbucks used Augmented Reality App on its famous red Christmas Cup, successfully, way back in 2011. Check the Starbucks video below.

Printed Paper Cups

The cups we make can make your business

Advantages of Having Printed Paper Cups For Your Business Development

Today's industry is about how much connectivity and how much customers can relate to your products. Customer focus and attention to a particular brand or logo is also important. If there is no connectivity, memory of your product or business, or focus of attention, it is basically impossible to engage your customers. We help you to engage by putting your logo in a visible place by printing your logo designs onto your paper cups in the office, cafe, tea shop, and the board room. This means they are looking at and prompted to think about your logo and business name as their top choice for engagement with every sip of great aromatic coffee or tea that they take every morning or coffee break time. Your business is now linked with engagement, relaxation, socialization, productivity, and moments of enjoyment!

Some of the advantages of using printed paper cups

Great Packaging Is Magic! - In order to set yourself apart from other retailers and brands, it's important to have great packaging for presenting your product. When you grow up as a child, what are the products or toys that were your favourite? There was probably something about the name, or the packaging that really stood out and that you related to. It is highly likely that the packaging really made the product well loved by you, and made the product stand out to be noticed by you! Products packaged in bland packaging don't send any message at all to your customer nor do they engage your customer. Help them to love you by using printed paper cups!

Reinforce your Brand! - By being greeted with every sip or cup of coffee in the mornings, lunch, and coffee breaks, customers, clients, and workers, are getting constant brand reinforcement. This makes it highly likely that they will engage with your brand in the present and in the future. There may even be a conversation about the logo or brand name as they drink coffee together with their friends. This helps your company and branding efforts to grow and expand. From remembering the phrase and image, they will be able to recall great memories of break time, social time, rest time, and great food and drinks!

A Better Customer Experience! - The devil is in the detail! Sometimes it's the small things that make the biggest difference! Detailing makes everybody notice the little things you do, to make your customer feel good. Customers can feel happy to see some colours on their drinking cups. This makes a more social and connected experience. It also helps give them a sense of confidence that they are engaging in a quality product that is well invested in. They can feel assured that the drink they are having or the product they are using has had a level of care and detail injected into the product. It can also give them a unique and special experience in their day. This positive experience will help to engage their friends as well. If there is no brand to talk about on the cups, there will be no talk at all about your business or product. To make it social, it's important to create a buzz by using our custom printed paper cup services!

Create Your Brand Identity! - By using our custom printed cups, you can start to really dig in and create your branding identity! This isn't always easy, but we make this process much easier for you by helping you every step of the way with branding, marketing, and custom printing to launch your logo with our printed paper cups service. We make sure that we provide quality consultation and printing every step of the way until your brand identity sticks!

Some other great tips to use our printed paper cups to leverage your brand identity:

Make sure your ads have a good positioning strategy. Position yourself as unique and superior amongst other brands by printing a perfectly clear and well understood logo on the paper cups. Make sure that it stands out while they are using the product. By placing your logo on every paper cup you give out, you will be sure that your brand is well positioned in each customer's visual line of sight. You will have certainly gotten their attention.

Make sure your logo and brand shows and displays your business persona or personality! By helping you to design your graphic through our customer service team and our website, we can make sure your logo is engaging to your customer, and that it fits well on every cup that we print for you!

Keep it simple and easy to remember and understand! We help you to make decisions to best engage your customer while working with you to send the clearest message possible about your business and your brand.

Stick with an amicable style. Make sure it is well loved as a brand image, by all. There are many types of graphical interfaces to choose from. We also help to size it and adjust the colours for you to ensure it is a great well loved brand image that is carefully and precisely printed on every cup.

Try not to change brand imaging too often or it can confuse buyers and potential customers. We keep consistency in your logo imaging on every cup, and from year to year. When wanting to make changes, we advise on how to do this subtly without losing your customer engagement.

Make sure the brand is inviting, and gets people to come back for more! We create a warm and welcoming effect with every sip of coffee they drink. We ensure labels are easy to see, clear, and inviting.

Make sure your ad looks professional. Computer graphics and publishing is important to ensure graphics promotes your brand image to the best quality that it can. We have a number of software tools and packages that you can choose from to help your brand image look amazing! We don't stop working with you and giving you online and telephone customer service until you are happy with the results!