To emphasise the importance of guest reviews and feedback to
independent hotels, we have joined forces with leading guest
feedback and online reputation management specialist
GuestRevu and renowned hospitality management institution
Glion Institute of Higher Education, to launch the BoHos - the
Boutique Hotel Guest Experience Awards.

The BoHos will reward the boutique, lifestyle and hybrid hotels
who provide the very best in guest experiences. The awards will be
unique in that the winners will be decided, not by judges, but by
the hotels' guests, using a combination of aggregated verified
guest feedback from review sites and booking engines worldwide, and
direct guest feedback via questionnaires. Each will have a 50 per
cent weighting in a hotel's overall score to give a true picture of
the guest experience provided.

The award winners will be announced at a presentation
ceremony on the first evening of this year's Boutique
and Lifestyle Hotel Summit in London. And the following day
there will be a panel session at the conference discussing guest
reviews and reputation management. Click here to see the Summit agenda, and here to book tickets for the BoHos ceremony and
the Summit.