Pinarayi Vijayan, the chief minister of Kerala, has launched the She Pad scheme for school girls on November 8, 2017, which will be implemented in 300 government schools across 114 panchayats in Kerala. The scheme will facilitate free sanitary napkins, storage spaces for napkins and environment-friendly incinerators at all government & aided schools in the state. It is a first-of-its-kind scheme in India, which aims to raise awareness about the need for menstrual hygiene and break the taboo around the subject. The financial cost for the project, about Rs30 crore, is provided by local panchayats and Kerala State Women’s Development Corporation.