Kanye West’s Yeezy Season 6 campaign is taking over the New York subway system. Fans have been sharing snapshots of the ads, which have been popping up at subway stations across the Empire State.

The viral ads include images of Kim Kardashian and her army of lookalikes wearing Yeezy-designed clothing in paparazzi-style shots. Additionally, large banners that read “#YEEZYSEASON6” can be seen on walls. Prior to this, digital Season 6 images began sprouting up in Times Square. They’ve also recently been seen around Los Angeles.

The campaign launched with images of Kardashian, before several models including Paris Hilton, Amina Blue, Jordyn Woods, Sami Miro, The Clermont Twins, Abigail Ratchford, and Kristen Noel Crawley were hired to replicate her posts in the same clothes. Even Diplo decided to pose for Kim-style shots in a blonde wig and all.

Outside his fashion endeavors, Yeezy is readying new music. He most recently reunited onstage with Kid Cudi at adidas’ 747 Warehouse St. event during NBA All-Star Weekend in Los Angeles.