Watch: How To Use The Golden Ratio In Logo Design

Even if you’re not a graphic designer, artist, illustrator, or photographer, there’s high chance you would have heard of the Golden Ratio—a common mathematical ratio found in nature that leads to aesthetically pleasing compositions.

In this tutorial, logo designer and hand letterer Will Paterson takes on the challenging task of demonstrating how to use the Golden Ratio in logo design—a feat that’s no walk in the park.