Lotus Evora Freddie Mercury Edition

Lotus announces its latest charitable donation
for the HAMMER TO FALL on: a bespoke Evora S for
the Mercury Phoenix Trust.

CALLING ALL GIRLS and boys - September 5th will
see the Savoy Hotel play host to a very special
celebration, the 65th birthday of THE HERO, the
late, great Freddie Mercury.

DEAR FRIENDS of Freddie will unite in GOOD
COMPANY at Freddie’s FLASH birthday bash which
is set to be ‘a unique night of comedy and rock
and roll’ as the climax to this year’s Freddie
For A Day. The highlight of the night will be an
auction to raise funds for the Mercury Phoenix
Trust, the HIV AIDS charity set-up in his honour
by band mates Brian May, Roger Taylor and Queen
manager Jim Beach after the singer’s death in
1991.

Forget a BICYCLE RACE, on this special occasion
FAT BOTTOM CARS (forgive us Freddie) is what
it’s all about as the bespoke Lotus Evora S
headlines the auction alongside fantastic
donations from Brian May and Roger Taylor, Top
Gear, Raymond Weil, the Nelson Mandela
Foundation and the West End stage hit ‘WE WILL
ROCK YOU.

The pearl white MADE IN HEAVEN Evora S with
Freddie Mercury inspired theme represents A KIND
OF MAGIC combination from the Lotus Design team:
the power and prowess of the critically
acclaimed Lotus with the dramatic styling
befitting of a British rock legend. Featuring
deep red and gold highlights this Evora S is
well deserving of Freddie’s autograph which is
also included in the scheme.

The exterior BODY LANGUAGE features a white,
red and gold colour scheme inspired by the
iconic costume Freddie wore for the 1986 “Magic
tour” and features beautiful silver on white
iconography. The front fender references the
Montreux Freddie memorial statue with the line
“Lover of life. Singer of songs” taken from the
statue’s inscription.

Inside, the one-off yellow interior, also
inspired by Freddie’s 1986 stage costume,
includes a union flag on the back of the seats
and the incorporation of a crown hints at
Freddie’s playful royal role-play. And it goes
without saying that the sound system or more
specifically the RADIO, will send the lucky
owner GA, GA.

Brian May had these words to say of Lotus’
participation: “Our friends at Lotus have
donated a stunning Evora S for our auction which
I know will be a massive fund-raiser for the
Mercury Phoenix Trust. We cannot thank them
enough for their generous support on what is a
very special occasion for everyone who knew and
loved Freddie.”

Group Lotus Director of Corporate Operations
Gino Rosato said: “We were only too happy to
contribute to this fantastic cause. We have
created something very special to raise money
for Mercury Phoenix Trust and we hope the car
goes to a collector who really enjoys it.”