Data protection and
information for usage-based online advertising

Deutscher Apotheker Verlag Dr. Roland Schmiedel GmbH & Co. KG

This page is intended to inform you about the
data that can be collected when you click on advertisements in the
internet marked with the data protection information icon of the
German Data Protection Council for Online Advertising (DDOW), or
when you visit websites where advertising flagged by the
privacy info icon of the DDOW is displayed. You will also learn
how the data is used for future display of usage-based advertising
and how you can opt out usage-based advertising for your computer.

What is usage-based online advertising? What is my stored data
used for?

When the privacy
info icon appears on an advertisement in a web page, it means that
when you click on the ad or visit the website, information about
your interests and preferences is collected in a Cookie to be
stored on your computer. This is to serve advertisements that are
better tailored to your tastes and interests when visiting other
websites. This is called "usage-based online advertising" or
"Online Behavioral Advertising, OBA".

When you visit certain websites or click on
certain advertising banners on pages you visit, the Ad Server
places a cookie on your computer. In this cookie, certain
information (data) is stored - anonymous or pseudonymized, e.g. on
the content of the advertisements you clicked on, the product
advertised, etc.

The Ad Server processes the collected data on
behalf of the advertiser by creating a kind of "online advertising
profile" in the cookie containing your potential interest
preferences. This will allow to show you advertisements that are
better tailored to your interests and preferences.

It is important that the Ad Server does not link
any collected data to other databases that could allow to draw
conclusions about you. In particular, neither your name, email
address, home address nor other personal information such as date
of birth or telephone number will be stored in the cookie and
processed by the Ad Server.

What data does the Ad Server store in the cookie on my computer?

The Ad Server used by the advertiser mentioned
below can store the following data in a cookie on your computer:

[keine]

Of this data, the following items are "personal
data" within the meaning of GDPR:

[keine]

In addition to whats listed above, the adserver can set the following cookies in your computer if certain features are used:

Who is the advertiser using this Ad Server for displaying
usage-based online advertising on websites I visit?

The advertiser using this Ad Server to display
online advertisements is:

Deutscher Apotheker Verlag Dr. Roland Schmiedel GmbH & Co. KG

Birkenwaldstr. 44 70191 StuttgartDE

Tel.: Fax: Mail: adserver@deutscher-apotheker-verlag.de

Deutscher Apotheker Verlag Dr. Roland Schmiedel GmbH & Co. KG has adopted the OBA code of conduct
for service providers for the self-regulation in the area of
usage-based online advertising provided by the German Data
Protection Council for Online Advertising (DDOW).

With the network
preference management by the consumer portal meine-cookies.org,
you can directly and easily manage the usage of usage-based online
advertising for websites you visit by the above-mentioned
advertisers - as far as the party has enrolled for this service -
as well as all other advertisers that adopted the code of conduct
of DDOW and enrolled in the Network Preference Management.

Please note that writing a cookie on your
computer is also required to deactivate the usage-based online
advertising. If you delete your cookies, the Ad Server will no
longer be able to determine that you do not want to get served
usage-based online advertising.

Further information

You can find more information on the subject of
usage-based online advertising on the consumer portal meine-cookies.org.

Please also note the following

Provider of the AdServer is AdSpirit GmbH, Niedstr. 40-41, D-12159 Berlin, Germany. This company, however,
is not responsible for the collection and processing of your data
for serving usage-based online advertising. Solely responsible is
the above mentioned advertiser. AdSpirit GmbH only provides the AdServer as a technical tool for the distribution of usage-based
online advertising to the above mentioned advertiser.