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The eponymous hero undergoes a journey of self-realization. The story centers upon Wilhelm's attempt to escape what he views as the empty life of a bourgeois businessman. After a failed romance with the theater, Wilhelm commits himself to the mysterious Tower Society.

Wilhelm Meister's Apprenticeship depicts the eighteenth-century German reception of William Shakespeare's dramas: the protagonist is introduced to these by the character Jarno, and extensive discussion of Shakespeare's work occurs within the novel's dialogues. Wilhelm and his theater group give a production of Hamlet, in which Wilhelm plays the lead role. Shakespeare's work had begun to be translated into German in the 1740s, and had attained tremendous popularity and influence in Germany by the end of the century.

Goethe's work on the novel began in the 1770s. An early version of the work, unpublished during Goethe's lifetime, was discovered in the early twentieth century, and published under the title Wilhelm Meister's Theatrical Calling (Wilhelm Meisters theatralische Sendung). When the Apprenticeship was completed in the mid-1790s, it was to a great extent through the encouragement and criticism of Goethe's close friend and collaborator Friedrich Schiller that it took its final shape. Wilhelm Meisters Wanderjahre ("Wilhelm Meister's Journeyman Years"), the sequel to the Apprenticeship, was already planned in the 1790s, but did not appear in its first edition until 1821, and in its final form until 1829.

Further books patterned after this novel have been called Bildungsroman ("novels of formation"), despite the fact that Wilhelm's "Bildung" ("education", or "formation of character") is ironized by the narrator at many points.[1]

According to Andrew Crumey, "while Wilhelm Meister’s Apprenticeship is billed as the classic coming-of-age tale, or Bildungsroman, it’s really far more than that: a story of education and disillusionment, a novel of ideas ranging across literature, philosophy and politics, a masterpiece that resists all pigeonholing."[2]

Arthur Schopenhauer cited Wilhelm Meister's Apprenticeship as one of the four greatest novels ever written.[3]

Schopenhauer also mentions the book in his Aphorismen zur Lebensweisheit.

Arguing against chasing transient pleasures, Schopenhauer says, "Where we were looking for pleasure, happiness and joy, we often find instruction, insight and knowledge, a lasting and real benefit in place of a fleeting one.
This idea runs like a bass-note through Goethe's Wilhelm Meister; for this is an intellectual novel and is of a higher order than the rest."[4]