RedBox Market Testing Wii U Rentals

If you\’ve visited your local RedBox recently you may have noticed that when browsing video games there is an option for Wii U titles. When you try to select the category, however, it delivers a message that Wii U games are coming May 30th. Considering we\’re nearly two months past that date, someone thought to ask them on the official RedBox Facebook page.

Hey Christopher! Here\’s the deal: in the coming weeks, we\’ll be carrying Wii U games in a small handful of cities (Austin, Sacramento, and Yakima, Washington) to see how customers like it and decide if we should carry the games in other towns. We\’re glad you\’re interested in Wii U, and we\’ll continue to strive to make more customers happy!

What this amounts to is a market test, in a limited number of cities, to gauge product interest to see whether they should expand the offering or eliminate it. A very common retail strategy, because not every local economy has the same preferences. Hopefully anyone in those areas can show some interest when it does become available to ensure the continuation of the service.

A long time Gaming Enthusiast, and current News Team Lead for Nintendo Enthusiast, Wesley began his journey with Nintendo’s NES at a very young age playing the originals of many of Nintendo’s greatest franchises; games that introduced him to the most memorable characters and settings in gaming history. The technology behind gaming sparked his curiosity, an affection he carries to this day. Today Wesley’s love for gaming is alive and well, as well as a deep understanding of hardware and software systems, an understanding owed to over 10 years of experience as a Systems and Network Engineer and the very games and consoles that captivated his young and enthusiastic mind.

@ValeFalkren Or california. That's the way these market tests usually go. They put them in a couple of widely varied market types to see where it will work and where it won't from a business perspective

ValeFalkren Or california. That's the way these market tests usually go. They put them in a couple of widely varied market types to see where it will work and where it won't from a business perspective