Drive safely!

The difficult financial situation in Russia affected

We will return to growth through our strengthened product portfolio and extended distribution network

Our activities last year were considerably affected by the financial situation in Russia. The weakened economy, a strong decline in oil prices, and the swift devaluation of the ruble led to a change in buyer behavior and a substantial decline in sales in Russia and the rest of the CIS. The financial uncertainty in the world is resuming; in addition to Russia, especially in Europe. The US is one of the few drivers of global growth, while China is seeking new ways to grow. Overall, Asia continues to retain substantial growth potential.

Market leader
in the Nordic countries
and Russia

Nokian Tyres is the only tyre manufacturer in the world focusing on products and services that facilitate safe transport in Nordic conditions. Its innovative tyres for passenger cars, trucks, and heavy machinery are mainly marketed in areas that are home to snow, forest, and demanding driving conditions due to changing seasons. The company develops its products with an emphasis on sustainable safety and eco-friendliness throughout the products’ life cycle.

Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic countries and Russia. Nokian Tyres’ position as the market and price leader stems from the company’s key competitive advantages: a solid reputation for quality formed by decades of user experiences and independent test results, strong distribution network, and good logistics competence.

We mainly sell our products in the aftermarket. Our group includes the Vianor tyre retail chain, which offers wholesale and retail services in Nokian Tyres’ primary markets. Nokian Tyres has factories in Finland and Russia. In 2005–2014, we invested more than €1 billion in our factories, whose productivity and product quality are by far the best in the industry.

In 2014, the company’s revenue was approximately EUR 1,4 billion, and it employed 4,200 people at the end of the year. Nokian Tyres’ stock is listed on the NASDAQ Helsinki.