Facebook is currently the undisputed “king of social” and there’s no sign of that changing anytime soon. The numbers clearly show it. Facebook is not going anywhere, and will not be stopped (for now). One just has to look at its Q4 2015 report to know this.

Just last week, an announcement that not many people were expecting (except perhaps for certain investors) took place. This was Facebook’s Q4 2015 report which gives a better idea of the scale of the company. So, how BIG is Facebook? Let’s have a look the numbers and find out.

Facebook is a massive money-making machine. Revenue for the entire year was $17.93 bn – a full 44% up from 2014. More importantly, revenue from advertising was $5,6 bn – that’s 57% higher than the year before. The sheer power of mobile is seen when looking at the numbers for the percentage of mobile advertising revenue versus the previous year. Mobile advertising revenue represented approximately 80% of advertising revenue in Q4 2015 versus 69% of advertising revenue in Q4 2014!

Daily active users (DAUs) growth remained in the double digits from 2014 (17%), crossing the 1 bn mark in December 2015 ($1.04 bn)! Out of those though, over 90% were Mobile DAUs, at 934 million on average for December 2015. A year over year increase of 25%!

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Similarly, MAUs (Monthly active users) were up 14% in 2015 – at 1.59 bn. Again, a great proportion of these were mobile MAUs (1.44 bn mobile MAUs). Mobile MAUs increased 21% from 2014!

During the announcement, Facebook CEO, Mark Zuckerberg also gave information about how powerful video is getting on the platform. He said that users of the platform watch over 100 million hours of video per day! This is nothing short of impressive – Facebook is well on its way to becoming a true YouTube competitor.

It’s only logical that there will be much more investment in the medium during the next few months… Zuckerberg also made it clear that Facebook is working on a dedicated video channel.

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George is an experienced Media Communications professional, digital enthusiast, and Co-founder & Chief Instigator at Gadgetografo.gr – a product-centric blog about gadgets, apps, and technology crowdfunding projects. At the moment, among other things, he helps people and companies use the internet to their advantage.