Wednesday, 13 November 2013

"Keeping it Simple" Website Designs attracts more viewers

Looking to attract more customers to your website? New research on media
sites suggests that using a “Keeping it Simple” and “brain friendly” design
might do the trick.Researchers at the University Of Missouri School Of Journalism propose that,
since the brain is engaged through motivation, the most effective way to get
readers to visit and stay on a website is to give them proper motivation, such
as invoking emotion with stories and pictures. The researchers also say that
the simpler the design, the better."The brain can only process so much information at a time," said
Paul Bolls, an associate professor of strategic communication at the school.
"Too much information can overload it and cancel out understanding and
retention. Consuming news and advertising involves receiving information,
adding previously held knowledge for context and then storage of the new
information."Bolls said that these steps need to be kept in balance."If a reader has to work too hard to find the stories they are looking
for on a news site, it can defeat their brain's ability to add context and
store the new information for the future," he said. "Keeping it
simple is key."Bolls research also looked at how people with different personality types
use online media sources differently.His results suggest there are two types of online media consumers. The first
have "reward-seeking" personalities and are more likely to read news
online or on mobile devices. They're also likely to engage with websites by
leaving comments on stories and uploading user-generated content.Bolls calls the second type of consumers "threat avoiders." Those
individuals may passively view news online from time to time, but don't seek
out online news or stay on sites as long as reward seekers do.Knowing which audience you're targeting can help news organizations, and
businesses in general, attract the readers who will be most profitable."In order to maximize the amount of revenue they can earn online, news
organizations should find ways to specifically target reward seekers and engage
them with their websites."If news organizations can keep reward seekers on their sites and mobile
apps, we have shown that [these visitors] will willingly view many different
pages, which will boost advertising revenue,” Bolls said.

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We, at Sagacity works, are committed to deliver and serve our clients with high quality and better creativity websites. Websites are more than a mere point-of-interaction; it’s a reflection of the thought- process, values, work culture, vision and portfolio of a company. And we, at Sagacity works can design, build and manage your websites, with great élan.
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