Framing the problem around food

Using a map approach derives for two main ideas: the direct reference to finding directions and defining areas or zones to focus on, and secondly, the potential for easy visualization of how the problems interconnect, especially considering modern lifestyles. As it can be seen on the map, all areas (defined as 1 to 8) are linked (represented by the roads). This illustrates the idea that when one area is altered in any way, this will eventually affect or touch other areas as well.

The understanding that the food scenario is complex and may need to be approached in a holistic way, has been a challenge to try and focus the areas of my work and interventions. Understanding the need to define and reframe the main focus of work to a smaller section of the map, I have decided to focus on Area number 2, that is, working towards the reduction of overconsumption of animal products (mostly meat, dairy and eggs), especially in richer economies.

What is clear, however, is that selecting this area will still have an effect on the others, and, as some authors tend to suggest, there is potential for ideas and changes to have a strong impact on people’s attitudes and have this change spill over to most, if not all, of the other areas that also need urgent action.