Resources

Best Practices
Using Live Chat and Webcasts in Higher Education

We're pleased to share best practices to help you improve college recruiting strategies. Here, you'll gain practical tips on how to use live chat, webcasts, and online events to enhance your outreach strategies.

Annual enrollment marketing strategies

Gain advice on developing a calendar of online events to support strategic enrollment management goals. Using a combination of live webcasts, specialty events, and live chat, you can accelerate college recruiting results at every stage of enrollment. By having more conversations with students, parents, and counselors, you can meet and recruit more new students, convert list buys to inquiries, increase applications, and improve yield.

Pre-event marketing

Colleges that promote their participation in CollegeWeekLive receive 27-43 percent more visitors. This presentation walks you through attracting more students through custom email templates and widgets (provided by CollegeWeekLive), social media sites, admissions websites, high school outreach, and offline marketing.

Selecting the right web content

Live video webcasts tips

According to the latest Noel-Levitz research, 75 percent of college-bound students want to attend webcasts with prospective colleges, yet less than 16 percent of colleges offer students this opportunity. Hosting webcasts is easy to do. Get practical advice on recruiting the best video presenters, setting up your webcam, and repurposing video presentations for college recruiting. Plus check out sample presentations that have been successful for other colleges and universities.

Live chat tips

69 percent of students want to live chat with college reps and current students to help them choose the right college match. Learn about participating in group and private chat sessions to recruit new college students. Gain recommendations on the best hours to host a live chat session, who best to staff the chat session, and preparing staff to make the most of live chats.

Following up with prospective students

Post-event follow up makes all the difference when recruiting new students. Find out how to leverage our complimentary student demographic and activity reports, plus gain tips on engaging students after the event, tagging leads, and more. Learn how to segment messaging to recruit desired audiences, such as in-state students, out-of-state students, transfer students, and international students.