Commoditization

A common experience many of my clients are facing today is the fear that they have become commoditized.
"Commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness

Decreasing profits and increasing competition characterize commoditization. This is a fact of life in most industries today for many reasons. In the eyes of your buyers, products and services are less and less differentiated.
At the same time, we