Excitement has reached fever pitch - because the Amazon UK Black Friday store is now officially open and the first deals have been revealed.

The online retail giant is once again giving eager customers the chance to score 10 days worth of early Black Friday deals on must-have toys, tech, electrical appliances and beauty products ahead of 24 November.

In addition to the above offers, the retailer has also confirmed that customers can now sign up for Amazon Music Unlimited for three months for just 99p for a limited time during their Black Friday sale.

The move comes as the retailer marks one year of the service, which offers users access to over 40 million songs and thousands of specially curated playlists.

This year the retailer will also launch a pop-up space in central London for the first time from the 21st - 24th November, where customers will be invited to explore the best of Amazon’s Black Friday sale offering and Amazon Prime services.

It will be free to visit the pop up, located at 13 Soho Square, London , on a first come first served basis from 12:30 pm to 7:30 pm.

Amazon Prime

As usual, Amazon Prime member 's can get all their Black Friday bargains delivered free of charge and in record time.

Shoppers can sign up to a 30-day free trial to take advantage of one-hour delivery,unlimited streaming of 15,000 movies and TV episodes and access to 800,000 Kindle books.

If you're signing up for the free 30-day trial, don't forget to set a reminder to cancel before the subscription ends - or you'll be charged the £79 annual fee.

In previous years Prime customers have enjoyed exclusive 30-minute early access period to all Lightning Deals, so if you're wanting to snap up some bargains before anyone else, getting a Prime account is a good idea.