IncrediMail Ltd. (Nasdaq: MAIL) today announced that Iris Beck, CEO of McCann Erickson Israel, has joined its Board of Directors.

“We are excited to have Ms. Beck join our board. Her extensive consumer marketing and creative experience will be very valuable as we further establish a consumer focused identity under our new brand Perion following a rebranding campaign which is set to commence later this month,” said Josef Mandelbaum, CEO of IncrediMail. “Iris’s agency experience coupled with her consumer marketing knowledge and public company background will provide us with the guidance and expertise we need as we expand our growing portfolio of consumer products under the Perion brand.”

Ms. Beck has been CEO of McCann Erickson Israel since 2009. Prior to her appointment as CEO, she served as the Chief Marketing Officer of Partner Communications from 2002 to 2008 and as the CEO of Lever Israel from 2001-2002. Ms. Beck earned a BA in economics from the University of Haifa and an MBA from the Bar-Ilan University.

About IncrediMail Ltd.

IncrediMail Ltd. (NASDAQ: MAIL), which expects later this month to change its brand name to Perion and, subject to NASDAQ final approval, its trading symbol to PERI, is a digital media company that builds downloadable consumer applications that make the everyday life of its users simpler and more enjoyable. Focusing on an underserved market of second wave adopters who value their time online, IncrediMail offers a growing portfolio of easy-to-use products. The Company’s products include: IncrediMail Premium, an e-mail product sold in over 100 countries in 10 different languages; Smilebox, a photo social expression product and service that incorporates photos, videos and music into ecards, invitations, slideshows, digital scrapbooks, photobooks and postcards; and PhotoJoy, a photo sharing and discovery screensaver/wallpaper product. For more information on IncrediMail Ltd. visit www.incredimail-corp.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.