RSVP

Creative, photographic website design

RSVP is one of the UK’s most successful contact centres, which services leading brands including Mercedes-Benz, Virgin and Argos. Cyber-Duck was selected to transform their digital presence, with a refreshed branding and responsive website that conveyed RSVP's innovative business model.

Key stats

Objectives

RSVP are among the most successful outbound sales centres in the UK. Cyber-Duck was selected to transform their digital presence, with a refreshed branding and website.

The main challenge of this project was to reflect the company's unique business model. RSVP is run and staffed by actors, who use their highly developed communication skills to achieve a high-quality service. By offering specialist sales consulting, they can take a more strategic role than most call centres.

1

Convey the value of RSVP’s unique value proposition: they only employ actors.

Achieve the project’s KPIs: raise the amount of relevant new business enquiries and support their on-going recruitment.

Strategy

From the outset, we chose a visual-led design approach. It was the best way to express key messages about how RSVP’s team adds strategic value for clients in a charismatic way, in comparison with traditional contact centres.

We met RSVP’s unique requirements by extensively planning the end visuals during the strategy phase. Detailed sketches and annotations were incorporated right into early prototypes. Instead of using stock images, we created bespoke, high-res photographic assets from these sketches.

These sketches would play a key role in the overall content strategy. They didn't just enhance each page's appeal to RSVP’s target audience, but also achieved the project’s objectives.

We used Hoisin, our open-source responsive framework, to ensure the copy, navigation and rich media assets displayed at their absolute best for all users across modern browsing devices. The lightweight Silverstripe CMS was integrated. Its user-friendly interface could support RSVP's independent content management in future.

Outcomes

RSVP's new website has a striking art direction with original photography. It conveys the fun, energetic and social nature of their team, alongside their strategic professionalism in reaching out to clients’ prospects. With a fast, responsive design, the website displays at a consistent, high quality across all devices.

Since launch in March 2014, the much enhanced user experience and improved content strategy has encouraged a far higher level of engagement against the previous website. In the first six months, there was a 63.7% surge in web traffic; with a 19.4% increase in the amount of time users spend on the site, when comparing with the same time period before launch.