MiCrush: A Dating App for Latinos

April 19, 2016

11:45 am

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The realm of dating apps is a successful one. Tinder for example, has currently more than 50 million users worldwide, which is more than enough to secure a place among the most used apps. However, some users are getting tired of the shallowness often associated with these kind of apps, and are starting to look for alternatives.

People getting away from Tinder and its likes want to find more people looking for serious relationships, with people who have similar backgrounds and interests. In order to fulfill this desirability, there are more niche apps coming out, including one for Latinos called MiCrush.

The app is developed by Crush Mobile, the company funded by Sonya Kreizman and Natasha Nova that focuses on the dating niche, which has developed a few other similar apps. They decided to start this venture after realizing that options from Tinder to OkCupid left something to be desired.

Within a couple of months after launching, Within has drawn some impressive numbers to its name, currently clocking at more than 400,000 users, 150 million swipes, 10 million messages and 1.5 million matches through the unique chat feature found in the app. Through this chat, users can easily communicate with their Crush, by sending songs, GIFs and stickers, photos and videos, voice notes, as well as suggest dates.

With MiCrush, users can filter other people by gender, distance, age, and other parameters, but what makes it stand aside is the possibility to filter by Latin American roots, something that allows for the further expansions of common ground as the foundation of a relationship.

Other interesting features of MiCrush are the storage and display of everyone who has expressed interest (or Crushed) on a user, the ability to undo a swipe, and the ability to go Incognito, which allows users to have their profile available solely to whom they swiped right.

Both founders believe that shared interests are the key to success on dating apps, says Nova:

“Sonya and I strongly believe that the most long-term relationships in life are built on shared interests, shared values and shared backgrounds. Our apps and their respective features are exclusively designed for daters looking to find someone from their own community no matter where they live. A certain someone that makes them feel lovingly at home.”