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Tuesday, September 8, 2015

The War Room!

Every place has one!
“The War Room”. Do you make the
best us of yours?

As seen here, it’s a strategic brand meeting. There are some thinking about logo placement,
there are some thinking about color patterns, yet others thinking about style
and packaging. Some are thinking fonts,
some are thinking website design and content, and quite honestly, there are
some thinking “Why am I sitting here?”

The age gap stretches from the mid 20’s to the mid
50’s and previous life experience is being blended with new ideas and
thoughts. It’s an area where some ways
of “doing things the old fashioned way” meet with “no one does that
anymore”. Yes, there are occasional
side bars, drifting topics and of course awkward moments of silence. There are those who think in millimeters and
those who think in the distant future of “long term”.

The best part of all of it? The amount of different viewpoints. The ability to share, learn and grow. The power of an actual “brainstorming
session” looking at a product or service from every angle and helping to decide
what’s the best way to produce, market, print or talk about those products and
services. How does a 20 something see
things? How about a 55 year old? How about the millennial? How will these people see and use the product
being discussed? Who will leave excited
about it and who will just feel like they were there. Who at the last minute will have an idea pop
that no one could come up with till just then?
Who’s going to be the one that sat silent….but then got hit with the
winning idea in the shower that night? (That’s the one who was thinking “Why am
I sitting here” earlier)

It’s called collaboration. It’s called communication and it’s also
called contact. In an ever increasing
world of emails, instant messages, texts, Instagrams, Snap Chats and Tweets,
it’s important to come together in a room once in a while and catch up on
things. See people’s faces and learn
their body language. What makes them
move, what makes them shrug their shoulders and what makes them lose attention
and begin to doodle.

Collaboration leads to imagination, which leads to
inspiration, which hopefully leads to a little perspiration and finally, the
perfect presentation of your product or service. If you are thinking for yourself, or working
together to help a client, think of the value of what’s happening in this
picture. Foster it.