Magnum Cannes

Challenge

To make the Magnum Doubles launch at Cannes a global
social media event for mobile-savvy females.

Solution

A real-time social stream of indulgent moments in the
most immersive, innovative formats on offer - from a Twitter
Promoted Moment to influencer tours on Facebook live.

An on-the-ground team of film makers, content
creators and media buyers live-published throughout the Magnum
Doubles launch day. Each moment was captured in the most immersive,
fully-responsive formats - gifs, cinemagraphs,
hyperlapse,scratchreels and Facebook Canvas.