Aug. 6, 2009 - PRLog -- Mediahawk, the marketing technology company, has launched an ROI calculator specifically for the multi-channel marketer. This feature seamlessly links up with your sales database, to provide a clear picture of which marketing activity has generated the most sales. The return on investment can be clearly identified by using the data that has been generated and therefore the marketing decision making process can be made far simpler.

Being able to see clearly which advertising has generated a sale will enable marketers to manage their budget more effectively. Making a judgement on which marketing to focus on when the budget is tight is always a difficult task and this feature will allow that process to become much easier. The key benefit will come from being able to increase spend on the most profitable marketing activity by cutting out what hasn’t worked. On the whole, when budgets are affected, it will save money without impacting on important lead sources.

“We have been using the sales tracking system to help us understand the ROI we get from our advertising spend. It has provided us with some extremely valuable insights and is helping us to make some very important decisions on current and future marketing investments.”Dino Dichello, Divisional Marketing Manager, Inchcape Retail Group Ltd

Mediahawk currently work with various business sectors to help them manage and improve the response they get from marketing campaigns. Introducing the sales tracking tool has added the next step in understanding the return on investment for marketing activity. In the current environment, where budgets have been cut, the marketer will benefit from having access to accurate data to aid the decision making process and justify any spend as a result.

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Notes to editor

Mediahawk are a marketing technology company who have been working with various sectors since 2002. Their client base is made up of Automotive, Mail Order, Travel and Event organisations.

For more information on the sales tracking tool or Mediahawk, please call Jane Peters on 0845 122 2213 or email jpeters@mediahawk.co.uk.

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Mediahawk are a marketing technology company who have been working with various sectors since 2002. Their client base is made up of Automotive, Mail Order, Travel and Event organisations.

For more information on the sales tracking tool or Mediahawk, please call Jane Peters on 0845 122 2213 or email jpeters@mediahawk.co.uk.