Memory Lane Inc. recently announced its record-setting sale of what is considered the most iconic baseball card in the hobby, the T206 Honus Wagner.

The professionally authenticated card graded a 40 (very good) by Sportscard Guaranty sold for $925,000. It is the highest price paid for a Wagner in this condition and the third-highest recorded price ever paid. The top two are also Wagners; a near-mint version that sold for $2.8 million in 2007 and an excellent condition copy that brought $1.62 million at auction last year.

Memory Lane brokered the sale between two east coast collectors. The owner had kept it in his personal collection for about 10 years.

“The sales price is just another indicator that the demand for Wagner cards is still much greater than the supply,” said Memory Lane Inc.’s J.P. Cohen in a news release. “When one does come up for sale, there are usually collectors standing two or three deep waiting to buy it.”

Memory Lane is giving collectors a chance to see the card in person at the National Sports Collectors Convention beginning on Wednesday.