Respect Network Brings Together Neustar and Swisscom as Founding Partners of World's First Trusted Data Network

(July 16, 2012)

VAIL, CO -- (Marketwire) -- 07/16/12 -- Respect Network Corporation, a San Francisco based technology company, today announced it is forming a global network for the trusted exchange of personal data and has secured Neustar (NYSE: NSR) and Swisscom (SIX: SCMN) as founding partners. The announcement was made during the Open Identity Exchange Meeting taking place here during the 2012 Cloud Identity Summit this week.

"As personal data continues to be recognized as a source of macro-economic growth, it is vitally important to explore innovations which can both protect privacy and unlock value," said William Hoffman, head of the Rethinking Personal Data Initiative of the World Economic Forum. "This announcement moves the dialogue from concept to reality and demonstrates an approach for achieving a balanced ecosystem that can be locally based and globally scaled."

Specifically, the Respect Network is the first network being built from the ground up to give people control of their personal data and the ability to realize that data's value. Unlike centralized social networks, the Respect Network is a decentralized, multi-provider network much like today's email or banking networks. Additional partners in the network include Kynetx, Gluu, The OpenXDI Project, Project Danube, The Customer's Voice, Planetwork, and Bitworld. Ctrl-Shift and the Searls Group have also joined as lead consulting partners.

"Behavioral tracking, aggregation of personal data and the steady erosion of privacy have become pervasive concerns on the Internet today," offered Drummond Reed, Managing Director and former executive director of the Information Card Foundation as well as the Open Identity Exchange. "It is time we finally had an open standard network where individuals have direct control over where, when and how their personal data is being shared."

Founding partner Neustar is a trusted, neutral provider of real-time information and analysis to the Internet, telecom, entertainment and marketing industries throughout the world. "We are excited to work with a consortium of companies and personal data experts in the development of key infrastructure for the personal data ecosystem," said Mark Bregman, Neustar CTO.

Swisscom, the second founding partner, is Switzerland's leading telecom provider and one of the most trusted brands in Europe. "Individuals want to be able to share their personal data because it improves and enhances their life, but they want to do so in a secure manner where they are in control of their personal identity," suggested Daniel Gerber, VP of Business Development at Swisscom's Outpost in San Francisco. "We embrace the Respect Network vision of individuals exercising full control over their digital life."

Respect Network will be inviting select global brands to participate in this new consortium, enabling them to directly connect with customers in a way that has never been possible. For more information and details about participating, visit www.respectnetwork.com.

About Respect Network Corporation Respect Network is the world's first trusted personal data network. All members subscribe to the Respect Trust Framework, the new model for personal data sharing that is listed with the Open Identity Exchange and won the Privacy Award at the 2011 European Identity Conference. Individuals can join the Respect Network today through the Connect.Me personal recommendation service available at http://connect.me/.

About NeustarNeustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers' data to help them identify new revenue opportunities and network efficiencies, and institute cyber security and fraud protection measures. More information is available at www.neustar.biz.

About SwisscomSwisscom is Switzerland's leading telecoms provider, with 6.1 million mobile customers and around 1.7 million broadband connections, and is one of the most trusted brands in Europe. For more information visit swisscom.ch.