Unfortunately, not everyone is amped about the java-coated bites. In light of health issues associated with caffeine-pumped products (both Monster Energy and 5-Hour-Energy drinks have recently been cited in deaths linked to their caffeine content), the Center For Science in the Public Interest wrote a letter to the Food and Drug Administration urging the organization to crack down on caffeinated food and drinks.

"The way things are going, I fear that we'll see caffeine, or coffee, being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women, and others at risk," CSPI executive director Michael F. Jacobson said in statement.

The organization is largely concerned that because Cracker Jacks is historically a "kid-friendly food," the new snack will be appealing to children, who are more susceptible to the effects of caffeine.

According to myhealthnewsdaily, "moderate doses of caffeine, between 200 to 300 mg, aren't harmful for healthy adults, whereas heavy daily use, of more than 500 mg, can cause insomnia, fast heartbeat and muscle tremors."

Frito-Lay, a division of PepsiCo. Inc., said the company's new coffee toffee will be marketed to adults exclusively, with the presence of both coffee and caffeine clearly called out on both the front and back of the package, and the brand's iconic boy-and-dog logo featured against a black background to avoid any confusion with their kid's lines.

Here's the new Cracker Jack line. Some other interesting flavors, including Spicy Pizzeria and Cheddar BBQ, do not contain caffeine. The product will enter supermarkets later this year.