Jet airways/Citibank

The Coca-cola Company/Nestle (Nestea)

The Coca-cola Company/Nestle (Nestea)

Nestea is a brand of Nestle manufactured by Coca-Cola and distributed by Nestlé company's beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Brisk. It provides a variety of tea products, in regular and diet forms, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.
In January 2012, it was announced that the joint venture between Coca Cola and Nestlé would be phased out by the end of the year in the United States. Nestlé retained the right to the Nestea brand name, while Coca Cola continues to manufacture the same drink under another brand, Fuze.Shoot

Google/Reliance Jio

Google/Reliance Jio

Ever since it's launch, Reliance Jio has completely transformed the telecom industry in India with its distruptive pricing and unlimited voice/data offers. Now the telecom giant is setting its sight on conquering the lucrative smartphone market.
According to a report by The Hindu Business Line, Jio has been secretly working with Google on an affordable smartphone, which the company plans to launch by the end of the year. The smartphone is question will work exclusively on Jio's network and will come with Jio applications like JioTV, JioMusic, JioCinema and JioMags built-in.
This comes hot on the heels of reports that Jio could launch a feature phone with 4G LTE built-in at less that Rs 1,500.
While Reliance has already forayed into the Android smartphone market with its LYF range of 4G enabled smartphones, a partnership with Google could help prove more successful and help Jio reach a larger audience.
This is not the first time Google has attempted to launch affordable smartphones with stock Android built-in in India. A few years ago, Google had started the Android One project, under which manufacturers could build budget handsets with stock Android built-in, which would get assured and timely updates.
Google had partnered with Indian companies like Micromax, Karbonn and Spice for manufacturing the smartphones. However, the Android One project was not successful and didn't quite take off the way the company had envisioned.
The budget smartphone segment is extremely important to Google. The companies' CEO Sunder Pichai, during his India visit, had said that 30 dollars (Rs 2,000) is the idyllic price for smartphones in the country.
The combination of optimised software and Jio's fast and cheap 4G services could make a Google branded handset running on Jio's network the ultimate budgete smartphone.
The Google-Jio partnership might not just be limited to smartphones. There have also been reports of Google developing software for Jio's upcoming smart TV's, which are expected to launch sometime this year.
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TAGHeuer/Intel

TAGHeuer/Intel

Intel and TAG Heuer have unveiled the new TAG Heuer Connected Modular 45, a versatile luxury connected watch. Engineered in collaboration with Intel, the Tag Heuer Connected Modular 45 marks the second collaboration between the two brands after TAG Heuer Connected debuted in 2015.
The watch that could support Wi-Fi, Bluetooth, GPS, and Near Field Communications. The unique watch display and companion app understand user’s plan for the day and proactively assist in keeping them on track. The new experience adapts to your schedule, and if you’re behind, it’ll still remind you when you’re on your way, even if that’s 15 minutes later than originally planned.
Near Field Communications technology built in enables contactless payments right from the wrist. Available for Android users, the TAG Heuer Connected app helps users take full advantage of the watch’s features.
Fitted with a small microphone, the watch enables the wearer to communicate with it via voice, in addition to touchscreen capabilities. The TAG Heuer Connected Modular 45 provides unique customization capabilities to enable more than 500 style choices. Buyers can select from 56 different versions of the watch – 11 standard models offered in-store with an additional 45 upon request.
Based on the Intel Atom Z34XX processor, the TAG Heuer Connected Modular 45 runs the Android Wear 2.0 platform and comes equipped with:
• 1.39-inch AMOLED touchscreen display
• 2.5 sapphire cover glass and durable titanium case
• 4GB of memory
• Water resistance to 5ATM
The watch will be available in satin or polished grade 5 titanium with unique customization capabilities beginning March 14 at tagheuer.com, TAG Heuer stores, specialty watch stores, and major retailers worldwide starting at $1,600 USD.
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spotify/Genius ("Behind the Lyrics")

spotify/Genius ("Behind the Lyrics")

You might guess that two companies like Spotify (a commercial music streaming service) and Genius (a huge, online collection of song lyrics and crowdsourced music knowledge) would go together like peas in a pod. Well, their recent co-branding effort didn't disappoint.
Recently, they've been working together on a new set of collaborative Spotify playlists called "Behind the Lyrics." These are pre-populated playlists that show the lyrics of each song as it plays, followed by brief back stories explaining why certain lyrics are the way they are.
Their first one, "Behind the Lyrics: Hip Hop," was released in January 2016 and lets users listen to artists like Drake, 2 Chainz, and Rihanna while learning where some of their lyrics come from.
The lyrics facts themselves come from the crowdsourced music knowledge already on Genius.com, and the both teams did some extra work to get the functionality right and time the facts to the music. This is a great example of companies that operate in the same space -- in this case, music -- collaborating on a fun, interesting project.
(Note: Right now, this feature is only available on Spotify's iPhone app, and desktop users can check it out on Genius' website as long as they also have Spotify's desktop app installed.)
Spotify has done a series of other, successful co-branding partnerships, including one with Uber to create "a soundtrack for your ride."Shoot

Louis Vuitton/BMW (The Art of Travel)

Louis Vuitton/BMW (The Art of Travel)

Car manufacturer BMW and designer Louis Vuitton may not be the most obvious of pairings. But if you think about it, they have a few important things in common. If you focus on Louis Vuitton's signature luggage lines, they're both in the business of travel. They both value luxury. And finally, they're both well-known, traditional brands that are known for high-quality craftsmanship.
These shared values are exactly why this co-branding campaign makes so much sense. In their partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive, four-piece set of suitcases and bags that fit perfectly into the car's rear parcel shelf.
Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700. A price like that kind of makes that luggage set seem like a drop in the bucket.
Not only does the luggage fit perfectly size-wise, but its design and appearance fits perfectly with BMW's image: sleek, masculine, and high-quality. Turns out both the luggage and some parts of the car's interior use carbon fiber, strong-yet-light composite material.
"This collaboration with BMW i epitomises our shared values of creativity, technological innovation and style," said Patrick-Louis Vuitton, head of special orders at Louis Vuitton. "Our craftsmen have enjoyed the challenge of this very special project, using their ingenuity and attention to detail to create a truly made to measure set of luxury luggage. This is a pure expression of the art of travel."Shoot

kindle

kindle

Canadian mobile maker BlackBerry on Monday announced its partnership with Optiemus, a Delhi-based telecom enterprise to licence software and services for the production of secure Android handsets in India, Sri Lanka, Nepal and Bangladesh. Under the terms of the agreement, BlackBerry will licence its security software and services suite, as well as related brand assets to Optiemus Infracom Ltd. The partner will design, manufacture,Shoot

Edulamp/Biz Branding

Blackberry/Optiemus

Blackberry/Optiemus

Canadian mobile maker BlackBerry on Monday announced its partnership with Optiemus, a Delhi-based telecom enterprise to licence software and services for the production of secure Android handsets in India, Sri Lanka, Nepal and Bangladesh.
Under the terms of the agreement, BlackBerry will licence its security software and services suite, as well as related brand assets to Optiemus Infracom Ltd.
The partner will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices that offer the full BlackBerry experience, including the trusted BlackBerry for Android secure software.
"With its infrastructure and experience in manufacturing, and proven success as our distribution partner, Optiemus Infracom Ltd is the ideal partner to design and manufacture trusted BlackBerry secure Android handsets for customers in India and neighbouring markets," said Alex Thurber, Senior Vice President, General Manager, Mobility Solutions at BlackBerry, in a statement.
BlackBerry will continue to control and develop its security and software solutions and maintain trusted BlackBerry security software, including regular Android security updates to the platform.
"With our strong end to end play in the mobile ecosystem in manufacturing, retail, distribution and support, we are confident that our journey with BlackBerry will be a long and successful one," added Ashok Gupta, Chairman of Optiemus Infracom Ltd.
The agreement with Optiemus Infracom Ltd expands on an existing relationship announced in November 2016, for the distribution and sale of the DTEK50 and DTEK60 by BlackBerry, the company's DTEK series of secure Android smartphones with BlackBerry Security Software inside.These devices continue to be available through the company's distribution network
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Cadburys/Nabisco

Samsung/Facebook

Samsung/Facebook

First time ever, it is revolutionary product launched from Facebook and the Samsung phone launched. hence both companies decided to launch consecutive products with the strategy "Cobranding" as an eventual result to establish the market.Shoot