Wednesday, July 8, 2009

Direct Marketing specialist John Anghelache shares his little to no cost marketing strategies. These strategies have been used by many of the great direct marketing professionals to generate large returns for their clients.

John Anghelache, a direct marketing strategist who has worked with some of the biggest names in the business such as: Gary Halbert, Joe Vitale, David Garfinkel, Yanik Silver and Michel Fortin, has just released a list of the top 11 ways to recession-proof any business.

According to Mr. Anghelache, these smart marketing strategies cost little to nothing to implement but can generate a lot of new customers and bottom line revenue for just about any business. Here are five of those strategies with a brief explanation of each:

Strategy #1: Reactivate Past Customers. This is (by far) the easiest and fastest way to produce a surge of sales and profits. Most customers want to do business with a company they feel good about. They have a lot of choices. A simple invitation or special offer often brings them back and prevents them from patronizing competing businesses.

Strategy #2: Email Campaigns. Email marketing is the cheapest way to stay in contact with customers and prospects. What most business owners do wrong is they don't email their list enough. And they don't make sales offers. Emailing a list at least three times a week paves the way for more sales.

Strategy #3: List Swapping. When advertising budgets are tight this is a great way to get new customers. Non-competing businesses can be contacted with an offer to swap lists. Each business promotes a product to the other's customer and prospect list. It's a win-win for everybody.

Strategy #4: Up-sell At Point Of Purchase. Whenever someone buys a product immediately offer them an up-sell. McDonald's does it by having the cashier ask if it's okay to "super size" the order. Up-selling at the point of purchase can be done by adding more product at a slightly higher price, or by offering an additional product. A portion of the people will make the additional purchase on the spot.

Strategy #5: Stick Letter. This is so simple. A stick letter is nothing more than a thank you letter presenting another product offer. A good stick letter thanks the customer for purchasing in the first place. It lets them know they made a good decision. It restates the main benefits of the purchase and presents another product or service offer.