In Europe every third new passenger car leaves the factory equipped with Continental premium brand tires.

Our new case study "Volume-built high-end tires - Original equipment of the future" is focusing on the interesting field of requirements of Original Equipment Manufacturers to tire manufacturers.It contains optimal structures to reflect the requirements on a global scale as well as additional markings from each premium manufacturer and their special needs for winter tire approvals.

In an interview Continental´s Original Equipment experts Ulrich Mertin, Senior Vice President Key Account Management EMEA Region, and Gernot Kalb, Head of Marketing Intelligence, give insights into both their philosophy and daily practice.Comparisons regarding the complexity from the 1980s versus today showcase impressingly that the efforts for tire development have been increased massively to reflect the high number of different car models.