J.G. Wentworth made a commercial containing a dog that is waaaaaaay too familiar for Classic Media's taste!

If you didn't know, and you probably didn't, they own the rights to Lassie — and they're upset about the ad.

It features a Lassie-era mother and son discussing financial problems, and then the son turns to his dog — and even says "get help, girl!" — to find help, and then shows the dog in a traveling montage just like the show.

Earlier this week, actress Mia Farrow tweeted the address of Palmer's dental practice, and Lisa herself retweeted the office's number. But have their actions and the public backlash -- which has led to heightened security in Palmer's town -- been too much?