Segmented Experiments

Don’t Just A/B Test: Optimize Experiences in Real Time

Increase revenue and conversions by executing predictive tests and machine learning optimization across web and mobile. Iterate, analyze and optimize continuously, to understand your users and confidently deliver on their needs.

Segment A: Hot Weather

Segment B: Cold Weather

Multivariate Testing

Run Comprehensive Multivariate Tests with Ease

Test multiple variables simultaneously and dynamically allocate the best performing combinations to the right user cohorts.

Best Performing for Loyal Shoppers$3.28Revenue / Session

Best Performing for First Time Visitors$2.86Revenue / Session

Yield Optimization

Optimize for Revenue Growth, Not Just for Clicks

Define, track and optimize results based on your most valuable KPIs. Analyze and integrate A/B testing results with any third-party integration.