Sunday, July 23, 2006

Moving shop (2)

Change of blogname?

When the decision was taken to move shop from Utrecht to Almere, the question of a name change for the blog arose. Should we change the name of the blog, as this is named after a street in Utrecht where we used to have our offices. The consideration would be that the company is moved from this street in Utrecht to a new one in Almere. Should the name of the blog be changed consequently? It could be logical and there might be a reason for it.

I choose Buziaulane when I started up the blog on May 1, 2005, as there is a design building with a watch tower in the Utrecht street where we had our offices. To me this was the virtual look-out of the content industry; observing from a distance and from above what was happening in the world. Just a metaphore and hopefully a brand; besides there as a link to the creative industry, as Johan Buziau was a Dutch entertainer during the first half of the 1990s.

The name of the present street, where the company is located, is named after a German abstract painter. So there is also a link to the creative industry. And the building contains stocked apartments and suites. From the fifth floor where Electronic Media Reporting has its offices, there is a nice view of the city of Almere, a skyline with a few sky scrapers.

Comparing both positions a name change would not have an extra advantage. The relationship to the creative industry would not improve. Besides both locations have a virtual look-out, which can function as a metaphore. On the other hand there is no need to change the name, as no other image is needed for the weblog. And by changing the name of the weblog after more than a year, readers will be confused or loose their bookmark link.

As there is no clear advantage the name Buziaulane will be maintained as a Dutch look-out for the content-industry. (In line with social networking I should of course have held a poll, soliciting the opinion of readers with closed questions formulated by me.).

1 comment:

Please don't change the name. It took me quite a while to realise Buziaulane was the name of the street and I like it. Besides I keep telling people in my line of work (libraries) they should read your weblog regularly and if you change the name they probably couldn't find you again.

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About Me

Jak Boumans (1945) is principal consultant with Electronic Media Reporting, a private consultancy specialised in content strategy, based in Almere (The Netherlands). In 1970 he started in the publishing industry with companies like VNU and Kluwer, particularly in general encyclopaedias. From 1980 he got involved in electronic publishing, running a videotex studio. In 1984 he launched a daily online newsletter for the computer industry from London. In 1987 he was part of the production team that produced the first Dutch subscription CD-ROM for Kluwer for lawyers.
In 1990 he started the private company Electronic Media Reporting, a consultancy specialised in content. He worked for international organisation ( European Commission, OESO), Dutch ministries, national organisations and companies.
He is secretary-general of the European Academy of Digital Media (EADiM) and board member of the multimedia competition World Summit Award (WSA).
He has written for national and international magazines. He was contributor, editor and editor-in-chief of Telecombrief (1981-2004). He wrote, contributed to and co-edited books. His last book in Dutch was on Pre-internet in de polder (1967-1997).