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TriLibrium Sustainability Report

TriLibrium CPAs & Business Advisors had collected all the raw material for its first sustainability report. After organizing the information, they needed me to pare down their message to be as succinct as possible.

Mike’s service saves us time and allows us to focus on our core strengths, helping us be of better service to our clients and in the end, more profitable.

Excerpt

II. Environmental Profile

As one might expect, our environmental footprint grew along with our business during our first year. Nevertheless, when compared with our public-accounting peers on a per-revenue-dollar or per-employee basis, we believe that our environmental footprint falls within the smallest 1%. All of our actions reflect our goal to minimize our environmental footprint.

Because TriLibrium currently operates out of our owner’s home, we have complete control over the purchasing decisions that affect our environmental footprint. An independent energy audit showed our office space is well insulated and efficient. At the next major repair, we intend to upgrade our furnace to a highly efficient system. Instead of air conditioning, we rely on traditional energy saving methods like closing shades and night cooling in the warmer months. During winter, we wear extra layers to reduce heating needs. As we grow and move to other facilities, we will need to be creative with reduction strategies to ensure that our environmental footprint does not grow out of proportion with our business.

Our greatest environmental impact comes from our transportation choices. Each employee tracks and reports his or her monthly commuting. Besides bicycles, our main business vehicle is the owner’s Toyota Prius Hybrid. All employees are reimbursed up to $75 per month for opting-in to a Zipcar account. To encourage bike commuting, we purchased a bike for one employee and provide staff with a $20/month tax-free bike-commuting benefit. Whenever feasible, we travel by bus, light rail and train. We encourage alternative transportation to reduce our greenhouse gas footprint. If economically feasible, we will purchase at least one electric bike for errands and client visits next year. We will continue to model sustainable work and commuting practices among employees.

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I help marketing leaders at online fraud prevention companies to convert prospects with case studies, white papers and industry articles. Because I’m familiar with the industry’s trends, taboos and terminology, I’m more effective and efficient than other senior writers.