The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable.

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Publisher's Summary

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments, and marginalize their competitors.

Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

Don't know. Don't have the print version yet. Print would be a good reference resource.

Any additional comments?

Unlike other sales books, this doesn't get into the standard "closing techniques" that so many books do. I've never found those old-fashioned techniques of much value, especially in a B2B environment.

However, this book is a real treasure! It goes far beyond other "sales manuals" and gets to the heart of how to handle B2B sales. The techniques mentioned in this book will work for non-complex sales as well.

Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

Most of these sales books are just repeats of the same old positive attitude or 1000 closes. This book explains what great salespeople do differently. It has a lot of info so you have to take your time with the content.

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