Tracking competitiors' traffic

Lately I've been quite into competitors reseach, so I was wondering if any of you could recommend (and share your thoughts about) any tools that track and analyze competitors' traffic (amount, destribution, etc). Also, how usefull and how accurate do you find that data?

Semrush is an absolute must in this regards. I LOVE it! It's not 100% accurate - they are only extrapolating data, but it gives you some really great info to take back and show a client. Remember that clients HATE to see competitors doing better than they are, so show them a traffic report of a competitor who has 10x the amount of traffic and then ask for more money to replicate their success!

Hi @DKolen,
We've been using ahrefs to check not only on the competitor's traffic but also organic keywords, social data, and PPC data. Our clients used those information to understand what has been working in their market and use it to develop their own marketing strategy.

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