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WebSideStory releases Flash-tracking technology

Published on October 08, 2001.

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San Diego--WebSideStory Inc. said Monday that it has delivered user interfaces that provide tracking and analysis of audio-video presentations developed with Macromedia Inc.'s Flash technology. The user interfaces are targeted at marketing and sales executives. WebSideStory charges a monthly service fee beginning at about $23 for its tracking of Internet behavior-versus the tens of thousands of dollars in licensing fees that many early adopters paid for similar technologies.