The KLUB concept

A cycling community andloyalty program

Scroll down to learn how

What is the klub?

The KLUB is a community and loyalty program connecting cyclists with other cyclists and cycling brands. We are passionate people with a collective desire to ride, be it in solitude or a group, with friends old or new, on known roads close to home or discovering new places around the world. Our partners host rides and events, and provide exclusive offers and rewards that are not available to anyone else, anywhere else. We are KLUB and we live and breathe cycling.

As a member of the KLUB you will have the opportunity to meet and engage with likeminded individuals within your local community and all over the world. Through regular events, the KLUB chat function and special experiences, our mission is to bring members together.

When you join KLUB, we invite you to connect your Strava account. From that moment on, whenever you log a ride with Strava, you’ll earn K points.

Join an event that’s attached to KLUB and you will gain K points.

Why? Think of K points as your KLUB member currency. You do not need any K points in order to attend events or receive the basic member rewards, but the more K points you earn, the higher membership status you will achieve and the higher your membership status, the more and better rewards there are.

Join an event that’s attached to KLUB and you will gain K points.

Whenever you purchase product from KATUSHA or another partner of KLUB, you will gain K points.

Why? Think of K points as your KLUB member currency. You do not need any K points in order to attend events or receive the basic member rewards, but the more K points you earn, the higher membership status you will achieve and the higher your membership status, the more and better rewards there are.

There are already

Amazing people part ofThis great community!Join us, wont you?

The KLUB is a community and loyalty program connecting cyclists with other cyclists and cycling brands. We are passionate people with a collective desire to ride, be it in solitude or a group, with friends old or new, on known roads close to home or discovering new places around the world. Our partners host rides and events, and provide exclusive offers and rewards that are not available to anyone else, anywhere else. We are KLUB and we live and breathe cycling.