Obeikan at GESS 2015

The Global Educational Supplies and Solutions Exhibition (GESS) is the Middle East’s leading educational show. A dynamic combination of exhibition and conference, the 2015 show was a three-day extravaganza, attracting over 9000 visitors.

The Saudi Arabia-based Obeikan Investment Group’s education business unit specialises in the development of teaching and learning content and methods, the professional development of instructional staff and the provision of educational technology. Their goal is nothing less than to be known as a fully-integrated, high-standard educational solutions provider in the Middle East.

The client turned to Pico to design an attractive and noticeable stand which had the capacity to display their full product range at a price that fit their budget. The design also had to emphasise the brand as much as possible. Our team forged their design inspiration from educational tools like books and paper and realised this vision through the combined use of lightweight materials such as fabrics and aluminium, creating a scholastic feel for this eye-catching stand.