About Us

ReachNow is the best way to get to the people and places you love

With our App, you can easily get from point A to B whether you want to Drive or Ride. Our ecosystem of mobility services is powered by a fleet of more than 1,000 BMW and MINI vehicles, including the sporty BMW X1 SAV and electric BMW i3, ensuring that you’re always traveling comfortably and in style.

85K+

Members and growing

Our first mobility service – free-floating car sharing – is now serving more than 85,000 Members in Seattle, Portland and New York. For a low per minute rate, ReachNow Members can drive any of our BMW and MINI vehicles for as long (or short) as they need with gas, insurance and, in most locations, on street parking included in the price.

Members can pick-up any available car on the street and drop it off anywhere within our Home Area. We offer flat rates and competitive per day pricing that make ReachNow the convenient, and cost-effective way to get to work, meet friends for dinner, have some extra trunk space when running errands or get out of town for the weekend.

This is just the beginning. We know that making urban transportation easier is one of the greatest opportunities to make lives better in the next decade.

Work at ReachNow

Headquartered in Seattle’s historic Belltown neighborhood, ReachNow is a mobility services company from the BMW Group. Our team is a unique group of Seattleites, Munich-born transplants, data nuts, transportation geeks, sustainability advocates and semi-competitive foosball players.

When we make urban transportation better, we make people's lives better.

We believe that through smart technology and amazing vehicles, we can make urban transportation better. And that can make people's lives better.

At ReachNow we’re building a culture of innovation and agility. We believe in an open, collaborative work culture—it’s really the only way to make sure we’re truly delivering to our mission. It’s a big job, but we’re building the best team to do it.

Do you want to change how people get to work, visit friends and move around our growing cities? Does the idea of improving transportation for millions of people across North America excite you? Is helping design a revolutionary product inside one of the most historically innovative leaders in automotive the kind of opportunity you dream about? If so, we hope you will seriously consider joining our growing ReachNow team.

The BMW Group and Daimler AG have joined forces to build a new way for people to move around their city. From car sharing and ride hailing to public transit, parking and EV charging, BMW Group and Daimler AG will put a personalized network of services at your fingertips. Discover the future of urban mobility.