These figures, released yesterday by Yahoo! Japan show that watching online videos on computer and mobile platforms is still very popular in Japan but that tweeting about those videos is also on the increase. Facebook also entered the chart in 2010 at 39th position, showing that they are finally making an impression in the Japanese market although they will have an uphill struggle to knock the local incumbent Mixi out of the top ten..

Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major news publishers. He is also co-owner and editor of edexpat.com the educational resource for international families, teachers and schools.
You can contact Fraser via Twitter by following @FrasSmith.