Welcome to the future!

Inspired by all we see ahead, Cultural Acupuncture is a highly curated synthesis of the ideas advancing our future. Intentionally designed to fuel us all with the ideas, actions and strategies that will ignite the boldest and brightest existence possible, Cultural Acupuncture is an integral part of the greater work we do in these three ways…

STRATEGIC STUDIO:

Play Big Inc guides visionary leaders through a rapidly transforming society. We focus on helping C-suite leaders more courageously navigate change and better harness resources to optimize revenues and contribute in more meaningful ways. With a portfolio of more than $30B worth of experience, we do this by applying the big shifts coming toward us in these tangible ways:

Corporate Purpose

Brand Salience

Culture Alignment

Strategic Innovation

KEYNOTE VISION:

THEBIGSHIFT is a tight summary of the 9+ big shifts shaping the future, designed to help organizations and industries better understand how radical changes in technology and culture are weaving the new economy.

It's our pleasure to introduce you to our network of people you need to know; across a range of industries, these people stretch our understanding of what is possible as they actively architect what’s coming next.

In the week ahead we take a look at ‘The Future of Work’, from the new face of the American Dream to an increasingly automated workforce (the updside and the downside). We ask if corporations are the superheroes of the 21st century and how can we re-value the role of women in the workplace. Lastly, there will be a fast food industry in the future, just not as you know it.…

We’re thrilled to share this peek into the future … together.
For years we’ve been eagerly seeking out the people, ideas and communities that are changing our world — the groundbreakers piercing through what we believe we know, radiating entirely new energies and contributing to what we interpret as an enormous shift in how we work, play, live, eat, and create together. The cultural acupuncturists, if you will.
We continuously weave all this insight together to help…

This week we’re highlighting the growing awareness that mission is more important than margin; that ‘for benefit’ means ‘for profit; and that marketing used to promise value, now marketing is value. While there are many ways to measure margin, we take a look at how some companies are creating new metrics that help measure mission, from a new social finance startup, to the importance of ‘storydoing, not just storytelling’.…

The strategy of storytelling to sell and market a product, brand or service has been in use for thousands of years and smart companies are using technology to great effect, but when you consider that every 60 secs, 700,000 Google searches are performed, 5.3 trillion ads are shown online each year, and the average consumer processes 100,500 words daily, you begin to understand the importance of tearing through the clutter with not just stories that matter, but actions that do…

For benefit corporations (B-corps) are emerging as the new business model, as companies realize that ‘for benefit’ means ‘for profit’, not the other way around. While it’s nothing new now to find corporations weaving conscious capitalism into their core structures, the strength of purpose with which they’re evolving is driving a new legislative framework that’s sweeping across states such as Washington, California, Hawaii…

If you're interested in a customized version of our weekly newsletter for your industry please reach out to emma@playbiginc.com. We have versions brewing for the Food, Restaurant, Luxury Travel and Entertainment industries, and would love to synthesize all this learning for you!