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property overview

Brown’s personifies a refined sophistication of modern British luxury.

In the heart of Mayfair, one of London's most desired locations, Rocco Forte’s Brown's Hotel has a fascinating history and has hosted many distinguished guests since it opened as London’s first hotel in 1837. To this day, this glamorous hotel welcomes guests “in-the-know”, and after an extensive refurbishment, it personifies the refined sophistication of modern British luxury. Guest rooms and suites are decorated in a contemporary style while maintaining original features and details. Everyone flocks to HIX at The Albemarle, to sample famed chef Mark Hix’s seasonal menu of classic British dishes and admire original British artworks by Tracey Emin and Bridget Riley. The Donovan Bar displays fifty of Terence Donovan's photographs, and award-winning afternoon tea at Brown’s is a must.
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Best Activity/Excursion

Jet boat on the Thames

Roar up the Thames from Chelsea Pier to Canary Wharf on a chartered Royal Marines assault craft and you’ll get a unique perspective of London landmarks from the water. (44-207) 193-5450; www.boatbookings.com.

Best Cocktail with a View

Skylon

With its spectacular panorama of the Thames and the London skyline, Skylon is a convivial and scenic South Bank spot for a cocktail or dinner. Third floor, Royal Festival Hall, SE1; 44-207-654-7800; www.skylon-restaurant.co.uk

Best Neighborhood Walk

Spitalfields

Famous for its market and diverse cultures, this East End neighborhood has undergone an amazing renaissance and now presents an eclectic range of restaurants, shops, galleries and historic streets to explore. www.spitalfields.co.uk.

What to Buy

Tea from Fortnum and Mason

Have a look around this historic store on Piccadilly—it holds two Royal Warrants and serves as the Queen’s grocer—and buy a tin of your favorite tea. 181 Piccadilly, W1; (44-207) 734-8040; www.fortnumandmason.com.

Best City Secret

The Old Truman Brewery

This beautiful old brewery founded in the 17th century now houses more than 250 businesses, ranging from cultural venues to art galleries, restaurants and retail shops. 91 Brick Ln., E1; (44-207) 770-6000; www.trumanbrewery.com.

Top Architecture Find

The Shard

Shaped like an irregular glass pyramid, this 1,020-foot-high (310-meter) office tower was designed by Renzo Piano and is the tallest building in London. There’s an observation platform on the 72nd floor. 96 Tooley Street, SE1; http://www.the-shard.com.