These Ads Will Ferrell Made For Old Milwaukee Will Be Huge

Back in September,
Will Ferrell approached the Pabst Brewing Co. and asked if he
could shoot a series of ads for Old Milwaukee, for no charge. The
company said yes. Three spots are now running in local TV ad buys
in the Davenport, Iowa, area, and they are hilarious.

Why, exactly, Ferrell wanted to do the ads, is a mystery. Also,
why he chose to shoot them in Davenport -- the beer is from
Wisconsin, after all. As is why he likes Old Milwaukee in the
first place. The discount brand is, infamously, not well liked.
(Typical review: "nothing special.
or horrendous.")

Pabst chief marketing officer Bryan Crowley did not immediately
return a message seeking an explanation of how this all came
about. The ads, meanwhile, are likely to garner a far larger
audience on YouTube than they ever will in Davenport. And
that, perhaps, is the point ... except that
Old Mil' doesn't even have a YouTube channel: