GE Appliances has a network of call centers located in Louisville, Kentucky; Rapid City, South Dakota*; and Memphis, Tennessee*.

In 2014, GE Appliances opened FirstBuild, a global co-creation community that harnesses the power of the maker movement to change the way major home appliances are conceived, designed and manufactured. FirstBuild began in Louisville, Kentucky and has since opened centers of excellence in Shanghai, China and Hyderabad, India, as well as an online community of more than 30,000 individuals, In a state-of-the-art facility on the University of Louisville campus, complete with its own microfactory, FirstBuild engineers, create and invent the next generation of home appliance innovation and enable customization through small-batch production without the cost and risk of traditional mass manufacturing.