TAT, AirAsia join campaign to drive travel to 3 regions

The Nation February 21, 2014 1:00 am

The Tourism Authority of Thailand (TAT) is cooperating with AirAsia on a campaign to promote travel to the North, Northeast and South of Thailand.

The "All Out Fun! Discover Thailand with AirAsia" campaign seeks to enliven travel in those three regions with low fares starting from Bt555 one-way, inclusive of airport tax and fees. Tickets must be booked on www.AirAsia.com until this Sunday for travel between now and June 30.

TAT governor Thawatchai Aranyik said his agency's tourism marketing plan for this year involved cooperating with allies in the travel sector to design effective and creative tourism campaigns. This led to the establishment of the "All Out Fun!" campaign.

The aim of the campaign is to encourage those who normally travel Thailand to do so more frequently.

By providing more choices for travellers, AirAsia says it has strengthened the Thai tourism industry in line with the policies of the TAT.

Tassapon Bijleveld, chief executive of Thai AirAsia, said the carrier was overjoyed to be taking part in this campaign with the TAT as it also emphasises the domestic market, appreciating Thailand's wealth of attractive destinations.

AirAsia points out that it provides convenient connections between key locations such as Chiang Mai-Krabi and Phuket-Udon Thani.

The airline also works with local operators to provide a shuttle van service from Phitsanulok-Sukhothai and from Chiang Mai-Pai as well as ferry services to the islands of Samui, Pha-ngan, Phi Phi, Lipe, Ngai and Yao Noi.