MailChimp Snap Details

Snap a photo of something your customers will love.
You can also use a photo from your camera roll or grab one from your Instagram feed.

Tell them all about it.
Write a quick note to go along with the photo. Include a link to the product or to your
website, and pick an email template.

Send it to the right people.
Send to your whole MailChimp list, a segment of your list, or pick specific customers
who will be excited to hear from you.

Why this project is worthy of a UX Award:

MailChimp Snap was born of user research. Keeping with our user-centric design methods, we first started with user research, followed by a prototype. We took our prototype to customers and eventually released the app.