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Advertising; Needham Is Stressing Creativity

By PHILIP H. DOUGHERTY ();

June 12, 1975,

, Section Business & Finance, Page 61, Column , words

[ DISPLAYING ABSTRACT ]

In the last few years during advertising awards time, the name of Needham, Harper Steers has been showing up frequently among the agencies that have won multiple awards. That's a real switch. Needham never previously had a reputation as a hot creative shop.

June 12, 1975

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