Showroom, by Milovan Milenković

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Not far from Belgrade (Serbia), in the town of Smederevo in October 2009, a bodybuilding competition took place. In front of a very small audience which mainly consisted of friends, family and colleagues, during few hours of the program bodybuilders were going out on stage one by one, divided into several categories. They spent most of the spare time between appearances calculating the energy value of the food, working out in the gym, choosing chemicals, and in front of the mirror. The ultimate goal of this type of competition is in shaping an unrealistic form of the muscle. Watching it in short period of time is not sufficient to understand if there is the philosophy of this sport, but it is enough to realize that the main point is to own more muscular look than your opponents.

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Milovan Milenković

Milovan started photojournalistic career in 2006. Since then, he worked for various magazines and daily newspapers in Serbia. At the moment he is photographer of “Vreme” news magazine. Milovan successfully combines alternative style with the regular photojournalistic approach. His work was presented in Enter magazine, a publication of World Press Photo, in the section dedicated to young talents. He participated in a workshop held by photographer Dirk Jan-Visser and supported by WPP in Belgrade in 2010. Milovan’s photographs took part in many group exhibitions, where he was awarded several times. Next to everyday events, in the past few years, documentary photography earned higher priority in his work, as well as long term projects on various topics. He is a member of BelgradeRaw collective, where he presents more alternative examples of his documentary work.