Google introduces new sans serif logo. Google has changed a lot over the past 17 years-from the range of our products to the evolution of their look and feel. Google today introduces a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. This isn't the first time Google changed its look and it probably won't be the last, but today's update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. You'll see the new design roll out across our products soon.

Google introduces new sans serif logo

So why it's doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices-sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

It doesn't simply tell you that you're using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you're talking, tapping or typing. Meanwhile, Google bidding adieu to the little blue "g" icon and replacing it with a four-color "G" that matches the logo.