iLife strengthens Lulu partnership

Mobile device and accessories brand iLife Digital claims that its Middle East relationship with retailer Lulu is delivering impressive results for the company. Anees Mian, operations director at iLife Digital Technology, said: “We are seeing highest [levels of] device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across the Middle East and we are glad to partner with them, helping us expand our reach in the region.”

iLife and Lulu Middle East have reinforced their partnership to target a growing billion-dollar market opportunity as consumers increasingly look to spend on affordable consumer electronics. iLife claims that the average consumer now buys between one or two consumer electronic devises each year. The brand has also identified a growing shift for consumer to look towards affordable devices, especially in the laptop and convertible segments.