New year, new kicks, but the same Russell Westbrook. The triple-double machine out of Oklahoma City has just unveiled his newest signature shoe with Jordan called the Why Not Zer0.2, a purely technical approach to his uniquely explosive style of basketball. Russell wanted to stay away from what’s “hot” and go pure performance, and so he and the Jordan design team arrived at, quite frankly, one of the best signature models out on the market right now. As we described earlier in our initial previews of the shoe, the Why Not Zer0.2 utilizes a Zoom-laden two-piece sole with an exposed mid-foot plate, while the upper takes on a deconstructed approach with exposed stitching, a lofted mid-foot strap, a double-layered heel for added support, and an exterior TPU at the heel for stability.

Russell Westbrook has always been clear about how much his family means to him, never shying away from honorary sneaker releases the likes of this new Why Not Zer0.2 colorway you see here. Given a ‘The Family’ colorway, this monarchial color scheme combines black and gold together with hits of white, with the brightest of those three hues responsible for its branding as well as its special lettering. One of the Why Not Zer0.2’s key details is its exposed tag that takes shape on the outside as opposed to its inside, reading ‘The Family’ in foil text this time around. Other than its aesthetic appeal, the Why Not equips an array of different textiles on its upper as well as Zoom Air cushioning to aid hoopers throughout a long and grueling season.