Reebok brand history

20/05/2020

721

Reebok, one of the legendary manufacturers of sportswear and footwear, appeared in England in 1958 and belongs to the group of companies Adidas. All over the world, Reebok is loved and respected for its impeccable quality. Users around the world are turning white sports sneakers into a real legend. It immediately attracts the attention of fans of all sports and physical training.

What many don’t know is that Reebok has come a long way today to be in that position.

How did it all start?

The founder of the brand is British Joseph Foster, who at the age of 14 created several pairs of sneakers in his bedroom.

In 1900, the young entrepreneur published his “J.W. He founded Foster & Co., and the small factory was renamed Olympic Works. After a while, Foster’s running shoes became popular among athletes of that era. In order to gain experience and contribute to the family business, Foster sends his grandchildren to work in the factory to acquire the necessary skills.

In 1958, Joseph and Jeffrey Foster founded a new company called Reebok, which is based on the company of their grandparents, but is known to everyone today. Interestingly, the word ‘Reebok’ has African roots, which means ‘sharp-horned fast-flying African antelope’.

The Reebok logo has been changed several times, originally the logo with the Union Jack flag on it. But in 1986, it was decided to replace the flag with three abstract lines.

Between 1986 and 1988, Reebok spent part of its funds on the acquisition of two companies – Rockport and Avia. This allowed to significantly expand its range.

In 2005, Reebok was acquired by sports giant Adidas and turned into a subsidiary.

In 2014, Reebok once again updated its logo and the abstract lines were replaced by a triangular symbol. It was a sign that combined three aspects of life that evoked fitness: physical, mental, and abstract.

Having come a long way, today Reebok has become one of the leading manufacturers of training products for millions of people. In addition to kits and running shoes, the company has also started producing boxing, yoga and casual wear for people who like to spend their time actively. To strengthen its position in the global market, Reebok often collaborates with well-known designers and first-class stars.

The history of the Reebok has become a symbol of the constant pursuit of perfection, and the current image of the company is a bright confirmation of this.