Actors Kellan Lutz and Mehcad Brooks and athletes Hidetoshi Nakata and Fernando Verdasco appear in the new Calvin Klein men’s underwear ads. Shirtless men posing in their tighty-whities are nothing new, but a company brandishing a giant red X over their bodies definitely isn’t the norm.

We’re fairly certain that the giant red X does not mean that these hotties have been banished from future underwear campaigns (at least we hope not), but the Calvin Klein men’s underwear ads are a little on the confusing side. On the one hand there’s that eye candy to stare at, and on the other, there’s something that seems to be telling us to avert our gaze.
Stats for Ab-Obscuring Ads Trending: Older & WarmTraction:15,575 clicks in 286 w Interest: 4 minutes Concept: Ab-Obscuring AdsRelated: 66 examples / 51 photosSegment: Females, 18-35
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