China Central Television Launched Online TV Station CNTV.cn

China Central Television (CCTV)’s new online TV website CNTV.cn was supposed to launch on December 28, 2009. But, CCTV launched CNTV.cn quietly this morning. Currently CNTV website includes five categories:

News

Sports

Entertainment

Ai Bugu

Ai Xiyou

According to CCTV, more categories will be added in 2010. Ai Bugu (Love Cuckoo) and Ai Xiyou (Love Grapefruit) are more like two columns than categories.Users can watch live and history TV programs on Ai Bugu while Ai Xiyou promotes user uploaded videos.

CCTV looks very ambitious about the newly launched CNTV website, trying to be one stop portal for everything related to video. It not only competes with video portals like YouKu, Tudou but also video streaming players like PPStream and PPLive as CNTV already provides client side video streaming software.

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About Rocky Fu

Rocky Fu is a digital marketing strategist in Singapore experienced in APAC markets, with expertise in digital strategies, inbound marketing and ROI-driven digital tactics. He loves listening to audio books, music, playing pool, running and cooking in his leisure time. Follow him on Twitter or LinkedIn.