The Normal Brand Size Chart

Neck: Measure around the middle of your neck (at the Adam’s apple), keeping the tape a bit loose.

Chest: Measure under your arms around the fullest part of your chest.

Arm length: Bend your elbow 90 degrees and place your hand on your hip. Hold the tape at the center of the back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your sleeve length.

Why We Do it

We've sourced the finest fabrics from around the world and introduced them to an everyday sensibility. Our style is straightforward, but significant and every detail matters. Beat it up outside and take it out to dinner that night — our gear is comfortable, durable and versatile.