Mobien Tech embarks on a global expansion – Press Release

Mobien Digital,a Pune based IT Products company and a market leader in enterprise mobile solutions, is on an expansion mode and is in the process of setting up its presence in North American markets. This would be done via existing sales partners and the company is also in the process of setting up its subsidiary. This will be functional in next couple of months. This is being done to tap the huge market potential in North America. The company focusses on developing state-of-the art mobile solutions that extend the power of enterprise solutions used by companies to its remote workers /Sales Executives / Service Engineers / Collection Agents in the field and also for Workflow/ Approvals. These solutions help corporations to reduce latency and improve operational efficiency working across multiple verticals like FMCG, Financial services, Pharma, Chemicals, Construction, FMCG, Facility management etc.

Mobien today also announced that it has been recently conferred “Deloitte Technology Fast 50 India” and “Red Herring Top 100 Asia” award at special functions held at Bangalore and Shanghai. The company has also won “Deloitte Technology Fast 500 Asia Pacific” award which will be conferred on 2nd December 2010 at Hong Kong.

Speaking on this occasion, Ajit Gokhale, CEO of Mobien Digital Pvt ltd said that Mobien has been the clear market leader in Enterprise Mobility solutions in Asia Pacific Region with number of deployments of Enterprise mobility solutions in various Verticals. Our flagship product iNotify™ is a smart mobile application framework that enables organizations to extend their ERP solutions to the remote field teams using devices such as mobile phones, smart phones like Symbian, Blackberry, iPhone and Android etc. These solutions have been in diverse applications like supply chain for chemical and cement companies, debt collection for financial services companies, retail and secondary sales automation for FMCG companies alike. iNotify delivers huge value proposition to our customers by creating competitive advantage for them in their business domain. We have been able to demonstrate a very sound ROI model to our customers by helping them to reduce operational costs, creating newer revenue opportunities etc. Some of the largest business groups like Aditya Birla group, Essar, ITC, Bajaj, Dr Reddys etc rely on iNotify to ensure streamlined business operations.

The company has been witnessing a very high growth rate and is poised to jump its revenues from 12 Cr in last fiscal year to about 30 Cr in the current fiscal year through ramp up in North America and signing up with partners in US and Europe, coupled with major product releases happening across next 3 quarters. The company currently has extensive presence in India and South East Asia and has very recently started its operations in western Europe.

He added that the company has also chalked a clear road map for the product development and will be releasing 2 major product versions – iNotify 2.0 and iNotify on Demand. iNotify 2.0, a disruptive mobility platform will completely automate the mobile application development process and would help customers and Partners to cut the implementation time from current 2-3 months to less than 2 weeks. iNotify 2.0, one of its kind of products, will enable Mobien to embark on its vision of becoming a global enterprise mobility solutions leader. “Over next 2-3 quarters, company also plans to sign up with many prominent system integration partners and IT product companies to increase its customer reach and throttle our growth rate” added Mr. Mukund Thatte, AVP (Sales & Marketing). iNotify 2.0 will be released in the third quarter of 2011.

Mobien Digital is also announcing the beta launch of its new cloud based product, “iNotify on Demand”. This is primarily catered to verticals like FMCG, Distribution oriented companies and Pharma sector. Similar product will also be available for financial services market very soon. iNotify on Demand is a subscription based offering and the customers are not required to do any upfront investment in platform, hardware etc and will be available on a pay-per-use model. This product is compliant with Symbian, Android, Blackberry phones and can be implemented with almost zero implementation time frame. The company is hosting its servers at a data center in Hyderabad. iNotify on demand will be launched in this quarter through our operator partners in the Asia Pacific region. The company has already tied up with AIS and True Corp in Thailand and Tata Docomo in India and is in a process of signing partnerships with few more operators in India and South East Asia. The company also plans to setup a reseller channel for its go-to-market program.

Ajit Gokhale added that “We will continue with our marketing strategy of appointing pre sales partners and making alliances with system integration companies for our expansion program. We have close alliances with ecosystem members like RIM (Blackberry), Nokia, Microsoft, SAP, Oracle, Samsung. Our strategy would ensure that Mobien Digital maintains the clear market leader position in the Asia Pacific Region. Some of the recent awards and recognition received by the company is a testimony to this growth strategy”

The company has earlier won the prestigious G S Parkhe award from Maratha Chember of Commerce for product innovation and Innovation award from IIT Powai.

Share this article:

The name “Mobien” symbolizes mobile enablement. Mobien develops disruptive mobility solutions that help organizations deploy enterprise mobile apps to help make their business process agile with an anytime, anywhere access.