20 Trending Products to Sell in 2018

With new trends constantly coming up, we’ve decided to freshen up this list with the trending products to sell in 2018. Some argue that you shouldn’t sell trending products, or whatever everyone else is selling. But I know from experience that that isn’t true. The best business ideas come from other businesses around you. My most successful business came from seeing an ad with tons of engagement. I decided to enter the same niche and quickly grew a successful brand from it. I learned the hard way that entering a new niche with no social proof usually leads to no sales. But entering a proven market results in skyrocketed growth. So here’s a list of the trending products to sell in 2018. Feel free to choose the one that excites you most.

Trending Products to Sell in 2018

Disclaimer: The trending products on this list have been compiled from various sources such as Oberlo data, Google Trends, etc. Read this to discover how I find the best-selling products. Please do your due diligence researching the viability of the products on this list before adding them to your store. This article was originally written Sept 8, 2017 and was updated March 7th, 2018.

Hair Accessories’ Trending Products 2018

Laser Hair Removal

Hair removal can be an annoying problem for women. If they shave, it grows back in a couple days. If they wax, it shows up again in a month. This trending product solves an age old problem making it easy to build a store around it.

According to Google Trends, searches for ‘remove hair’ have been steadily growing. This is one of those trending products that won’t go away anytime soon.

If you own a hair care store store you can test out the product by dropshipping it using the Oberlo app. You’ll find products like laser hair removal tools that you can sell for a higher margin.

To market this trending product, you can build a store centering around the problem and offering the solution. You can create video ads to show how your product solves the problem. Or you can reach out to Instagram influencers and have them promote your product for you.

Artificial Hair

Some women crave longer hair but struggle to grow it. Hair extensions and wigs are one of the most popular trending products to sell on AliExpress. If you look at the order volume for their best sellers, countless have received thousands of orders.

On Google Trends shows that there’ve been a higher number of searches for artificial hair making it likely that there’s a market for women looking for hair extensions. Of course, it’s important to remember that Shopify bans the selling of human hair so don’t sell that. However, artificial hair is allowed on your Oberlo store so be sure to check out the app.

You can market these products with YouTube videos where you create how to hair tutorial videos. You can also channel the power of influencers who can show off their hair extensions giving your brand a shoutout.

Women’s Fashion Trending Products

Denim

In the spring and summer of 2018, you’ll be seeing a rise in denim as these trending products are skyrocketing in popularity right now. Jean jackets and tops will be fan favorites. But of course, you can also sell jean bottoms as well.

According to Google Trends, this trending product is still on its upward climb meaning it’s now time to jump on it. We’ll be seeing its strong sales growth over the next couple of seasons so be sure to take advantage.

When marketing denim products, you’ll want to use a similar approach as other fashion items such as running Facebook ads, influencer marketing, posting on social media and even trying out Pinterest.

Shapewear

Shapewear sales have been growing in popularity for a few years now proving it’s not a fad product. The trending product is worn underneath a woman’s clothing to help create a more slimming look.

On AliExpress, shapewear products have received thousands of orders. When adding shapewear to your store, have a good variety of styles. For example, some women may prefer having a high waist tummy tuck shapewear while others prefer one with a built in bra.

On Google Trends, shapewear have been steadily growing. It tends to have a slight increase in November with a larger peak in April.

To successfully market shapewear, you need to be a bit creative. Women who are overweight or who’ve just given birth tend to be the target audience for this type of product. You can promote your brand by giving affiliate links to popular mom blogs. You can also target new moms on Facebook if you plan on promoting your shapewear products through advertising.

When marketing your shapewear brand or products be mindful that body weight can be a sensitive topic especially among postpartum women.

Weight Loss Trending Products

Anti Cellulite Vacuum

This trending product helps remove the appearance of cellulite on your body. The anti cellulite vacuum acts as a suction. When using it, you’ll need to move it around in the areas that you hope to reduce the look of cellulite.

On AliExpress, one of the anti cellulite vacuum products have received thousands of orders. It’s also marketed as a product that can be used for massages showing it’s versatility. Dropshipping this exact product can be done through Shopify’s Oberlo app.

Google Trends also showcases the products’ popularity in recent months. Since April 2017 there’s been a sharp increase in searches for this type of product. And while there was a drastic dip, it did make a pretty strong recover early in this year. The slight dip could recover once again.

The great thing about marketing a trending product like an anti cellulite vacuum is that its a viral based products. You can easily find viral videos of ‘Women Trying An Anti Cellulite Cup,’ product reviews of it, before and after results and more. Creating videos about this product and adding a product link back to your site can be a popular way to drive traffic. If you’re planning to advertise on Facebook, a video ad would likely be the best way to convert the sale since the product is best understood in video format.

Beauty Trending Products

Fake eyelashes

Fake eyelashes are a popular beauty accessory worn by women to make their eyelashes appear fuller.

AliExpress sells a variety of different fake eyelashes. Thousands of false eyelashes have been sold on the platform proving their marketability. Notably, bulk orders of the products aren’t uncommon. This shows the potential for encouraging an upsell of more fake eyelashes for customers who order through your store. Dropshipping fake eyelashes is easier than ever with the Oberlo app.

Google Trends also shows a steady search growth for keywords like false eyelashes, eyelashes, eyelash and fake eyelashes. With so much search volume centered around eyelashes, it seems like now’s the time to start a beauty store.

To promote your fake eyelashes products, you can reach out to beauty writers for women’s publications to be featured in an article. Optimizing your online store for SEO can also be effective at driving organic traffic. Aim to add both ‘fake eyelashes’ and ‘false eyelashes’ in the url slug for your product category so that you rank for both keywords. If you plan on creating Facebook ads, create video content around how to apply fake eyelashes or show a quick makeup tutorial where you add fake eyelashes to the look. A picture of fake eyelashes on a white background may not be enticing enough to drive a quick impulse buy.

Fake Nails

Fake nails are a growing trend within the beauty niche. It’s never been easier for consumers to get the salon look at home. Whether you sell press on nails or nail art accessories, this fun niche can be added as a collection within a beauty store.

You can dropship countless AliExpress nail products within the Oberlo app meaning you can dropship as many of these trending products as you want. Plus, if you look at the data below, you’ll see a strong growth on Google Trends.

Want to market these trending products? Your best bet would be Instagram. You might want to create graphics with colorful backgrounds to make the images pop better on the feed. Whether you dabble in influencer marketing or market with your own social media posts, these visual products will likely perform well on visual platforms. Think Instagram, Pinterest and Facebook.

Men’s Trending Products

Men’s Watches

Watches are a great gift for men during the holiday season especially. But that doesn’t mean you can’t capitalize on anniversaries, birthdays or other celebrations throughout the year.

Those looking to start a dropshipping watch business, can use the Oberlo app to find men’s watches on AliExpress. You’ll notice that some of the most popular watches have received tens of thousands of orders. Sticking to the best sellers gives you the best chance of landing your first few sales as they’re proven sellers.

Since 2008, Google Trends appears to show that men’s watches have been increasing in search volume. Peak season tends to be in December making it one of the best trending products to sell during the holidays. Many popular watch brands sell watches in the autumn and winter and sunglasses during the spring and summer to ensure year round profitability.

Influencer and affiliate marketing tends to be one of the most powerful ways to promote a watch brand. You can reach out to influencers to take stunning pictures of your watch out in nature or styled fashionably. And share it on their social media. As you start getting your first few sales, you can offer your customers affiliate links to promote your products to their friends to reach even more people.

Men’s Shoes

Shoes also tend to peak around the holidays but there’s been an increasing growth during the offseason too.

The most popular shoes being dropshipped with the Oberlo app are the Merkmak men’s shoes on AliExpress. This shoe brand has received hundreds of orders on various shoe styles. The brand regularly receives positive reviews on their products.

Search volume for men’s shoes have increased over the years. With December being the peak of search volume on Google Trends, but pay attention to the months in between there’s growth there too. You can choose to create a standalone men’s shoes store or add it as a product collection for a men’s fashion store.

Men’s shoes can be marketed through influencer marketing on Instagram. When building up your social media, aim to present your men’s shoes in lifestyle shots. You can use the pictures from influencers you reach out to for your advertising on Facebook ads. You can also give influencers an affiliate link to share so they can make a commission for every sale they bring in.

Kid’s Trending Products

Stuffed Toy

Whether it’s a gift for a newborn baby or a gift for yourself, a stuffed toy or a plush is always a safe bet. According to Vice, 7% of adults sleep with a stuffed animal. So if you don’t want to go after the kids market you can aim to target millennials.

Oberlo users can dropship the plush found on AliExpress. The trending product has generated tens of thousands of sales. And it’s been pretty stable for quite a few years.

You can market plush a few ways. You can use Instagram if you choose to sell Kawaii plush which tend to be more popular on the visual platform. Or you can run Facebook ads to these products. If you sell plush of different animals, you can market to people who are fans of those animal pages like a pug plush ad sent to fans of pug pages. Millennials are more likely to buy plush both for themselves or for their children making them a great audience to tap into.

Reborn Baby

While most think kids only want to play with fidget spinners and apps, dolls are starting to become increasingly popular again. Especially the reborn baby dolls.

You can sell reborn baby style dolls on Oberlo. You can also dropship cute baby clothes for the doll at an affordable price on the app. The doll clothes on AliExpress have had over 2300 orders proving their popularity. And with over 400 positive reviews, it’s likely that the doll clothes will continue growth through the holiday season.

Google Trends notes an uptick in search traffic in November and December for the doll. As children’s toys like dolls are most popular around the holidays, it’s a great way to cash in on holiday sales. But you can start building up the audience for it now before the holiday season kicks in so you can have strong sales several months from now.

You’ll want to avoid using the words ‘reborn baby’ on your product pages and ads as it’s trademarked. However, you can run ads for products for those keywords in Google. You can also market your dolls to parents who have young children. You can partner with mom bloggers to have your products featured on their holiday gift guides, in a giveaway post or on a product review page.

Kitchen Trending Products

Vegetable Cutter

Kitchen items can be a profitable and stable niche to get into.

The easiest way to sell kitchen items like vegetable cutters and spiralizers is to dropship them from AliExpress using the Oberlo app. Popular kitchen items have received thousands of orders showing that this niche is worthwhile.

Keywords like ‘kitchen items’ and ‘vegetable cutter’ have shown strong growth on Google Trends. These keywords show that there isn’t really a peak season for these type of trending products. Thus, showing they’re an evergreen product you can sell year round.

Your kitchenware brand can be marketed to various groups. You can use a gift registry app for first time home buyers and newly engaged couples to increase your average order value. A search engine optimization strategy can also work well for building up your brand presence and sales. Google ads can also be used to get your first few sales. As a search based niche, having a blog strategy that complements your products can work well. If you prefer using Facebook ads, you can use retargeting ads to showcase your products after customers read your blog content.

Silicone Mold for Baking

Silicone molds used for baking are a force to be reckoned with. They can be used to make designs for cakes and pastries easily.

The popular trending product can be dropshipped using the Oberlo app. You’ll notice that thousands of orders have been placed on this simple product on AliExpress. Since the products are fairly affordable you can sell packs to increase your average order value.

Silicone molds have been steadily growing over the past few years reaching the highest numbers the past few months. These trending products could prove to become an evergreen staple within the baking niche.

The baking niche is a fun one for marketing. You can create YouTube videos of you using your silicone molds while baking cool cakes or desserts. Or you can repost pictures of customer photos with your products on Instagram. You can reach out to influencers within the baking niche for really cool photos with your products though you’ll likely need to pay a solid fee as a lot of work would go into taking quality photos. But it’s worth it.

Health & Wellness Trending Products

Teeth Whitening

Yellow teeth can be embarrassing. Teeth whitening can help give your customers a more beautiful smile. As teeth whitening solves an embarrassing problem, customers may feel more compelled to make an impulse purchase.

Thousands have ordered teeth whitening products from AliExpress showing just how popular these trending products are. Oberlo users can dropship these products and find new customers for their products. You’ll be able to sell whitening strips, charcoal powder, or bleaching kits to your customers.

While growth on Google Trends is steady, the teeth whitening niche is expected to continue to be a reliable one over the long term. If you’re looking for to start a store in an evergreen niche this trending product is worth exploring.

You’ll notice on Instagram that influencers are constantly posting pictures using teeth whitening products. Instagram influencer marketing is the best way to drive growth for your teeth whitening online store. It allows customers to see that the product does work and gives your brand social proof. Giving influencers a commission for every sale they bring in through an affiliate link can help bring in sales for your store. You could also work on optimizing your brand for search engines as a long term play.

You can find countless smile photos on Burst that’ll be perfect for a teeth whitening store.

Anti Snoring

Snoring and sleep apnea can be a big problem for couples. A person who snores can keep their partner up at night disrupting their sleep. Enter anti snoring products. They can help minimize a person’s snoring.

Oberlo users can dropship anti snoring products from AliExpress. You’ll find chin support straps, anti snoring nose clips, and mouth guards which have had thousands of product orders. Since snoring can be a big problem, you can build a brand around solving the burning problem with your products.

Google Trends showcases a steady growth for the term anti snoring. The niche doesn’t seem to have any seasonal trends which makes it great for a year round niche.

Anti snoring products are more of a search based products. However, that doesn’t mean you can’t use Facebook ads to promote your brand. The easiest way to promote your brand would be to create a lot of long form blog posts. You’ll need to have retargeting ads running all the time that’ll show your anti snoring products in the ads. However, this strategy has a two benefit purpose. First, it helps you rank organically in search over time. However, you also benefit from immediate sales through the retargeting ads. You’ll need to promote your content on Twitter and Pinterest using various hashtags to increase your chances of driving traffic.

Home Decor Trending Products

Terrarium

A terrarium is a globe where plants live. Some use it as a small home for small live animals. However, it’s been growing in popularity as a home decor piece making it one of the best trending products 2018.

Dropshipping terrarium vases and figurines using the Oberlo app is easy. As one of the most popular trending products, you’ll notice the vases and figurines have received thousands of orders on AliExpress. Thus, allowing you a good chance to have a higher average order value by promoting the different parts to create a great terrarium. This could work well as a standalone niche.

Even Google Trends confirms the popularity of the product which is expected to continue to rise. While it doesn’t necessarily have a peak season, it does appear to be a stable niche with strong enough growth to justify entering the niche.

To market the products, I’d recommend creating blog content around how to create a stunning terrarium. You could buy products to design different terrariums. You can share your terrarium designs on platforms like Pinterest, Instagram and Facebook. Add buy buttons with all the products from your store included in the terrarium. You’ll also want to have a retargeting ad for your blog traffic where you showcase your terrarium products for sale to win back previous visitors.

Outdoor Trending Product

Air Sofa

Air sofas are an inflatable product that can be taken on camping trips, to the beach, or other outdoor events. The air sofa can be deflated into a bag for easy carrying making it a great product to move around.

As one of the best selling trending products for Oberlo users, you can easily dropship the popular item on AliExpress. About 6700 air sofas have been sold by one vendor alone on AliExpress. And with a high rating, the item is expected to continue to grow in sales.

While Google Trends shows that the product is the most popular in the summer so it’s time to start working on adding these trending products to your store.The product first drastically grew in popularity in July 2016. It’s too early to tell how it’ll perform over the summer months but if you add it as product within your store you’ll be able to test it out for yourself.

You can create videos of people lounging on the air sofas. Optimizing your product pages for search can also be a good idea so be sure to include keywords on the pages and write quite a bit of details describing the product. You can also have affiliates market the proructs for you using on of Shopify’s affiliate apps.

Tech Trending Products

Arduino Starter Kit

Arduino starter kits are popular among programmers and tech lovers. It allows users to gain hands on experience using Arduino.

Oberlo users can dropship the arduino starter kit on AliExpress. The product has over 800 orders. It has a higher price tag than most of the items on this list which allows you to potentially make a higher profit as most sell for a retail price of over $100.

The arduino starter kit has been growing in popularity since 2008. March tends to be peak season for products while trending back upwards towards the end of the summer.

Arduino starter kits are more of a search product. So Google Ads is your best bet. Building content around the product can help increase your chances of promoting it. You can also reach out to tech blogs to have your product featured in gift guides to land some holiday sales.

Phone Cases

Phone cases have been growing in popularity since 2009 with no signs of slowing down. The two phone case products that are doing better than usual are the silicone matte phone cases.

Trending products like these on AliExpress have received hundreds if not thousands of orders. The silicone matte phone cases in particular have generated over 17000 orders on a single product. With the Oberlo app, you can easily add these products to your store without having to buy bulk inventory to test out these products for yourself. The best thing about phone cases is that new trends and styles are constantly emerging.

On Google Trends, keywords like ‘phone case’ and ‘silicone phone case’ have seen growth in search volume. If you’re looking for a stable yet constantly growing trend, the phone case niche is perfect for diving into right now.

Phone cases work really well on Facebook and Instagram. If the images are attention grabbing, you could be able to land impulse buy purchases. You can create standard and retargeting ads on Facebook for your products to increase your chances of landing sales. You could also partner with influencers who do shoutouts and have high converting audiences. The most profitable thing to do is to give them an affiliate link instead of paying their influencer fee which can get expensive. You could also ask your customers to promote their phone case on their social media for a free $5 gift card on your store. You’ll want to make sure your products are priced accordingly so that you don’t lose money or give away free products.

iPhone Repair Kit

With over 700 million iPhones in use around the world, iPhone related products are a popularity commodity. Especially since that number is likely to continue to climb to 1 billion.

The 25 in 1 iPhone repair kit is one of AliExpress’ most popular items in the phone category. With over 3800 orders, a trending item like this is a proven seller. While it’s not a standalone product, the iPhone repair kit could work well on a phone case store.

You could create content around the topic of iPhone repair in a comprehensive blog post and add a Buy Button for the product in the article. You can also retarget customers who look at iPhone related content on your store by introducing your iPhone repair kit before they need it.

Want to learn more?

Nicole Martins Ferreira

Nicole Martins Ferreira

Nicole Martins Ferreira is a content marketer at Oberlo and experienced ecommerce entrepreneur. She’s been building online stores since 2013 and sharing her secrets with Oberlo users since 2016. Follow Nicole on Twitter at @NicoleMarFer.

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