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Prioritizing investments across channels can be tough! Here is a practical video guide to get you started with Customer Journey Mapping.
This is a supplement to one our latest articles about Customer Journey Mapping ”Dear CxO…just focus on the customer journey”.
Journey mapping can also be a very useful way to prioritize efforts when entering news markets, expanding internationally.

We are now ready with our third article in the series on International Expansion and this one will cover “go to market” aspects and what to be aware of when you want to build your presence in a new market. For readers experienced in international expansion this may be rather basic, but perhaps still worth a recap.