Web Application Development Trends That Will Drive Exceptional Business Growth

As the market becomes increasingly competitive, organizations across the globe are looking at novel avenues to enhance their business. In this context, apps, as well as micro-services, have emerged as the most sought-after ways to ensure success in a continually evolving environment. It, in turn, has led to a rise in demand for solidly build web applications. Moreover, the fact that digital marketing is also currently immensely crucial to business operations has led to a substantial boom in demand for smartphone apps. Long story short, web application development is the need of the hour and from the looks of it, will continue to enjoy robust traction for the foreseeable future.

Let's look at how different factors are shaping this market. Perhaps the most crucial development in this regard is the prevalence of Internet of Things; IoT is now an integral part of our existence, thanks to the emergence of wearables, which are far more of a fashion statement than a mere product that offers specific utilities. Given its popularity, companies are being forced to adapt their digital strategies to include the development of performance driven web applications. Moreover, wearables aren't the only area where such intelligent technology is demonstrating its impact. With the implementation of modern technologies in appliances such as refrigerators, smart TVs, and more, most of the brands are turning to web application development to ever-present apps.

Let's delve deeper into what the future of web application is likely to look like and also how it can help deliver enhanced business results:

The proliferation of artificial intelligence: If there's one thing people know about artificial intelligence, it's that it is everywhere! From our phones to appliances, to education, to healthcare -- you get the drift. It has noticeably transformed the IT landscape and led to companies to vye to break new ground and deliver offerings leveraged for a variety of use cases, such as gauging consumer sentiment and utilizing that information to create appealing websites and implementing filters for abusive content, among others.

Progressive Web Apps: Let us first clarify that the features and functionalities of progressive web apps are admittedly similar to native smartphone applications. PWAs are essentially websites/web pages with multiple elements on browsers and their use results in numerous benefits, including instant loading, the ability to work offline, ability to receive push notifications, exceptional UX, and reliability. Furthermore, such websites are created in considerably less time and are quite simple to deploy as well as maintain.

Chatbots and online customer support: Chatbots too, much like AI and IoT, are being integrated into the digital strategies of more and more businesses across the globe. So, it makes sense that there are constant efforts to enhance the quality of chatbots as well as any other mode of delivering online customer support. Why? Because they are instrumental in boosting conversion rates that are beyond mere engagement.

Motion UI: Let's be realistic for a moment -- there are a considerable number of websites that have an extraordinary design but are unable to meet expectations in the context of providing essential information or functionality. It is where motion UI comes in, which makes use of various effects to apprise users about crucial components, action, and more. Though initially intended for mobile applications, it is now being used in web development too since it is incredibly conducive to customization, which, in turn, empowers developers with myriad options to take their project to the next level.

It is crucial for businesses to track the latest web development trends to make sure that they can deliver the best of what technology has to offer to their customers. After that, there's one other crucial component in the mix: A reliable web application company to make sure that the business, as well as their customers, get what they seek.

I have written this article basically to highlight the latest trends in web application development. It also showcases how hiring a reliable web application company can help deliver enhanced business results by using this web technology.

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