The Csuite Podcast

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Episodes

Show 52 - Analysis of the Bell Pottinger fallout

9/15/2017

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Russell Goldsmith was joined by the PRCA’s Director General, Francis Ingham, Mark Borkowksi, CEO of Borkowski and Claire Walker, CEO of Firefly Communications to discsuss the fallout of the PRCA's decision to expel Bell Pottinger from its membership and the news that the agency has been put into administration. With thanks to markettiers for hosting and recording this episode and to global media intelligence provider www.CARMA.com for supporting the show.

Duration: 00:49:27

Show 51 - Gender, LGBT+ and BAME Diversity in Communications

8/25/2017

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In Show 51, Russell Goldsmith returned to markettiers studios to talk about Gender, LGBT+ and BAME Diversity within communications and business in general. His guests in the studio were Iain Anderson, Executive Chairman of Cicero Group and newly announced Ambassador for Stonewall; Sarah Stimson, Chief Executive at the Taylor Bennett Foundation and one of the Foundation's alumni, Toni Adeola, who is now an Executive at Brunswick Group. They were also joined on the line from Toronto in...

Duration: 00:49:54

Show 50 - The Authenticity Gap

7/23/2017

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Our milestone 50th episode was sponsored by FleishmanHillard Fishburn where we discussed the latest release of their Authenticity Gap Report, which aims to help companies understand and proactively manage the gap between audiences’ expectations and actual experiences with a company or industry. In Part One, Russell Goldsmith spoke with FHF's CEO for UK & Middle East, Jim Donaldson and in the second part of the show, he was joined by their EMEA Reputation Management Lead, Nick Andrews along...

In the final episode of our series of shows produced at Cannes Lions 2017, Russell Goldsmith spoke in the first part of the show with Chris Clarke of DigitasLBi and Dr Heather Knight about Robotics. In part 2 he interviewed Catherine Balsam Schwabar, Chief Content Officer at Mattel on the topic of Branded Content and all things Barbie! For the final part of the podcast, Russell met with Pablo Walker, President of McCann Worldgroup Europe for a chat about the culture differences between...

Duration: 00:35:53

Show 48 - Data & Creativity, Young Lions PR, Augmented Influence

6/20/2017

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In the third of our series of shows being produced at Cannes Lions International Festival of Creativity 2017 Russell Goldsmith spoke with Scott Allen of Microsoft UK and Vikki Chowney from H+K Strategies about Data & Creativity. He then met with the three judges of the Young Lions PR Competition, Blair Metcalfe from MSLGroup, Candace Kuss of H+K Strategies and James Hacking from BlueCurrent, plus he spoke with Bronze winners of the award, Estefani Solorzano and Christian Gomez. In the...

Duration: 00:35:59

Show 47 - Language of Comms, China, Music & Brands, Trends

6/19/2017

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The second of our series of shows being produced at Cannes Lions International Festival of Creativity 2017 consists of four great interviews. In part 1, Russell Goldsmith chatted Harjot Singh, Chief Strategy Officer, Mccaan Worldgroup EMEA on the language of comms; In Part 2, it was a warm welcome back to the show to H+K Strategies’ Simon Shaw and Richard Millar who spoke about China’s Age of Ambition and the work they are doing with their client Huawei; Part 3 featured Young Guru and...

Duration: 00:42:18

Show 46 - Art Technology & Health; Malaria No More

6/18/2017

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In the first of our series of shows being produced at Cannes Lions International Festival of Creativity 2017, Russell Goldsmith chatted with four guests across two interviews. Firstly, he was joined by Zuleika Burnett, Executive Director for Creative and Innovation at Havas Life Medicom and Lucy McRea, a Body Architect, who talked about the convergence of art, technology and health. Then in Part 2, Russell spoke with Khalid Latif and Shaheed Peera, both of Publicis LifeBrands, who shared a...

Duration: 00:32:23

Show 45 - Building a Modern Marketing Organisation of The Future

6/15/2017

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Recorded at MOI's Disrupt Forum in London, where the topic of the evening was 'Building a modern marketing organisation of the future', Russell Goldsmith spoke with the four panel members before they took to the stage; Lorraine Graves, Head of Marketing for Cloud Infrastructure Services at Capgemini; Gemma Davies, Marketing Director of Apttus; Scott Allen, CMO at Microsoft UK and Julia Porter a Business Adviser and Board Member of the Direct Marketing Association. Russell was also joined...

Duration: 00:46:57

Show 44 - PRWeek Crisis Comms Conference

6/14/2017

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Recorded at PRWeek's Crisis Communications conference in London, Russell Goldsmith spoke with three of the event's speakers: Katie Perkin, Head of Corporate Communications at Sussex Police; Nick Foley, Head of Communications for the National Trust and Fiona Jennings, External Communications Director for TUI UK & Ireland. He also caught up with previous guest of the series, Neil Chapman, Partner of WPNT Communications who have kindly sponsored this episode and you can find out more about...

Duration: 00:41:04

Show 43 - In2 Innovation Summit EMEA

5/24/2017

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Recorded at The Holmes Report's In2 Innovation Summit EMEA in London, Russell Goldsmith spoke with three of the event's speakers: Gareth Hopley, Head of PR and Communications at Pizza Hut Restaurants talked about Purpose Driven Brands; Brad Staples, APCO Worldwide's CEO discussed how corporate communicators can best navigate a fake news world; and Matt Battersby explained the concept of applying the Science of Human Behaviour to the Art of Communications

Duration: 00:31:29

Show 42 - PR360 Part 2

5/4/2017

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The second of two shows recorded at PRWeek's PR360 conference, Russell Goldsmith spoke with three more of the event's presenters: Stuart Jackson, VP Communications, Europe at Nissan spoke about Authenticity across Integrated Communications; Olivia Lory Kay, INITION's Strategy Director discussed Virtual Reality for PR; and finally, Nick Barron, Managing Director, Corporate Reputation at Edelman gave his views on relevancy in a post-truth world.

Duration: 00:40:18

Show 41 - PR360 Part 1

5/3/2017

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Recorded at PRWeek's PR360 conference, Russell Goldsmith spoke with three of the event's presenters: Emilie Colker, VP for social impact and global campaigns at Pearson talked about their 'Project Literacy' campaign; Morven Mackinnon, PR Director for LEVI'S in Europe and the UK discussed working with Online Influencers in the fashion world, and Ali Gee, FleishmanHillard Fishburn’s Deputy CEO and Senior Partner talked through her Seven Sins of Change presentation

Duration: 00:50:18

Show 40 - Attracting businesses and tourists to the UAE

4/15/2017

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Russell Goldsmith chats to two guest currently based in the United Arab Emirates about what the region is doing to attract both businesses and tourists. First off he spoke with Hamdi Kulahcioglu, the General Manager of Tryano, the luxury store that is situated in the Yas Mall in Abu Dhabi. He was then joined by Alex Malouf, Procter & Gamble’s Corporate Communications and Reputation Manager for the Arabian Peninsula.

Duration: 00:31:53

Show 39 - Reflecting on Meetings, Events and Conferences sector

3/20/2017

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Show 39 was recorded at the Meetings Industry Association’s annual conference where Russell Goldsmith spoke with guests, Trevor Williams, Professor of Economics and Finance at Derby University and member of the Institute of Economic Affairs Shadow Monetary Policy Committee; Jane Sunley, Founder & CEO of Employee Engagement Consultancy and Tech Provider, Purple Cubed; and Deidre Wells OBE, Chief Executive of UKinbound.

Duration: 00:35:14

Show 38 - Prioritising Employee Wellbeing

3/3/2017

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In Show 38, Russell Goldsmith spoke with El Cavanagh-Lomas, VP for HR at Cisco along with Fitness and Wellbeing expert Jessie Pavelka who was also a fitness trainer on the US TV programme, The Biggest Loser. The topic of discussion was about the need to prioritise employee wellbeing and El and Jessie talked about the work they have done in launching Cisco’s wellbeing programme CiscoPavelka. We were also joined by Jean Kerr who looks after Talent Management at Cisco, who has actually taken...

Duration: 00:18:11

Show 37 - What makes award winning B2B Marketers

2/22/2017

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In Show 36, Russell Goldsmith spoke with Catherine Howard, UK&I Marketing Director for Atos, an International Digital Services business, Renaye Edwards, Marketing Account Director at B2B marketing agency Digital Radish and Joel Harrison, B2B Marketing's Editor-in-Chief. The topic of the show was all about what makes award winning B2B teams and campaigns.

Duration: 00:38:51

Show 36 - Creative Success in Business

1/27/2017

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Recorded at the Cass Business School in London, in Show 36, Russell Goldsmith spoke with Claire Bridges, Founder of Now Go Create and author of the book 'In Your Creative Element'. Joining Claire were two contributors to the book, Gerry Hopkinson, Co-Founder of PR agency Unity, and Dr Sara Jones, Senior Lecturer and Course Director for the Masters in Innovation, Creativity and Leadership at Cass.

Duration: 00:38:03

Show 35 - Strategic Internal Comms - Virgin Trains, Telefonica & HSBC

12/6/2016

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The first two interviews of Show 35 were recorded at PR Week's Strategic Internal Communications London conference where Russell Goldsmith spoke with Drew McMillan, who is Head of Internal Communications and Innovation at Virgin Trains, and then Sarah Mullins Head of Change Communications at Telefonca together with Nicola Green, Telefonica’s Director of Communications and Reputation, who was making her second appearance on the show. For the final part of the show, Russell visited HSBC in...

Duration: 00:47:13

Show 34 - The Power of Radio

11/9/2016

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For Show 34, Russell Goldsmith chatted with Howard Kosky, CEO of Broadcast Communications Specialists markettiers, Lucy Davies, Brand PR Manager for Direct Line Group and Ian Collins, presenter of The Late Show on LBC. The topic for this episode was the power that radio continues to have in PR and communications, but the discussion covered lots about the radio industry and podcasting as a whole.

Duration: 00:57:15

Show 33 - Internal Communications - recorded at Quadriga, Berlin

10/31/2016

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Show 33 was recorded in Berlin at the Quadriga’s Internal Communications conference where Russell Goldsmith interviewed three of the event's presenters. Part 1 features Tomáš Novotný, Head of Internal Communications at ŠKODA Auto; Part 2 is with conference Keynote Speaker, Louise Wadman, Head of Internal Communications at Lloyds Bank Group and for the final interview, Russell was joined by Sandra Grieden, Brand and IBMer engagement at IBM Europe.