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Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued