Triton Digital Monthly Ranker Reveals an All-Time High for Streaming
Audio in 2014, with Mobile Listening up Nearly 50%

December 2014 Listening Also Improves Over 2013, Despite 17.9%
Decline During the Week of Christmas

March 06, 2015 09:00 AM Eastern Standard Time

LOS ANGELES--(BUSINESS WIRE)--Triton
Digital, a leading technology provider for the audio industry, today
unveiled its monthly Ranker
for December 2014, providing insights into listening trends measured
by the Webcast Metrics® audience measurement platform. Taking a look
back at audio streaming trends in 2014, overall streaming reached an
all-time high with a 31.7 percent increase in Average Active Sessions
(AAS) from Q1 2014 to Q4 2014. Mobile listening in particular saw
impressive year-over-year growth, with AAS up by 47.5 percent. Despite a
decline of 17.9 percent during the week of Christmas compared to the
three weeks prior, overall listening was up in December 2014 compared to
December 2013.

“While it was interesting to see the dramatic disruption in listening
during Christmas, the general trend for streaming audio continues to be
a positive one,” said Rob Favre, CCO/GM Measurement & Analytics at
Triton Digital. “Mobile listening truly shined in our December 2014
numbers, with strong growth year over year, and very little disruption
over the holidays.”

2014 Insights & Trends include:

In 2014, overall streaming reached an all-time high and grew steadily
quarter over quarter. AAS within the Domestic U.S. grew 31.7 percent
from Q1 2014 to Q4 2014 in the Monday-Friday 6:00 AM-8:00 PM daypart,
and 34.7 percent in the Monday-Sunday 6:00 AM-Midnight daypart.

Pureplay listening was down 12.6 percent while broadcast declined
by 52.9 percent.

In terms of devices used for consuming streaming audio, 37.0 percent
(M-F 6A-8P) of all listening took place on an iOS device, followed by
Android at 30.0 percent, Flash Player at 9.0 percent, and Google
Chrome at 7.0 percent.

Triton Digital’s Monthly Ranker is a listing of its top 20 clients’
digital audio stations and networks measured by the Media Rating Council
(MRC) accredited Webcast
Metrics® audience measurement platform. Webcast Metrics uses a
proprietary platform to track audience data and convert it to audience
metrics that can be easily understood by stations, publishers and
advertisers. Unlike other measurement solutions, Triton’s Webcast
Metrics’ information is based on census data, rather than consumer
surveys, providing the most accurate information.

About Triton Digital

Triton Digital’s® (http://tritondigital.com)
technology has connected audio supply to advertising demand since 2006,
providing the technical backbone for the digital audio marketplace. The
company’s innovative technology enables both live and on-demand
publishers to build audience and revenue globally. As a pioneer in the
space, Triton Digital has made that audience available programmatically
for the first time, maximizing audience buying efficiency for
advertisers across the world.