Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Status roles

"I don't have much, but I have more than you do..."

The second episode of my podcast is out today, and it's the result of perhaps fifty blog posts I wrote but didn't post, because the topic is too important and it's too nuanced for something as short as a blog post.

Status roles are at the core of who we are. They change how we spend our time, our money and most of all, our imaginations.

We define ourselves in relative terms, not absolute ones. More stuff, more power, less this or less that. Who's up and who's down?

It's about the Godfather and professional wrestling, about business cards and politics. It's about Baxter and Truman. And it's about how fiction works, and real life as well.

Everywhere we turn, we see status roles on display. Some people are moving on up, while others are moving down. This creates tension, drama and the need for resolution.