The first participative jackpot

Commercial, Social Media

To celebrate his 40th birthday, Lotto gives the power to French people to influence the final amount of the jackpot.

The problem

Loto, the French Lottery have 40 years. And let’s face it : for a brand is kindaaaa starting to feel old.

So how can we celebrate our 40th birthday, and still be cool for young people ?

The idea

Loto presents the first participative jackpot ever.

Like any self respecting “young people” birthday, we created a Facebook event. But contrary to any other “young people” Facebook birthday event, this one could earn you a loooot of money. Well yes !the simple fact of joining our event adds money to the final jackpot. So the more people join the event, the bigger the jackpot.