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Features and Benefits

Finally! The Power of Krill Oil Meets the Power of Fish Oil

The rising star of the omega-3 world, krill oil is heralded for its unique
phospholipid complex as well as the health-protecting astaxanthin it provides.
Astaxanthin, one of nature's most versatile and effective antioxidants, delivers
a wide range of health-supporting benefits.* Purity's Krill Omega 10X with CoQ10
is in a league of its own due to the combination of 300 mg of NKO® Krill Oil plus
highly concentrated omega-3 fish oil. In total, Krill Omega 10X with CoQ10
serves up a whopping 1000 mg of EPA and DHA, the same amount recommended by the
American Heart Association. With about 10X More EPA and DHA power per serving
(the key omega-3 fatty acids found in fish oil) than typical 300mg krill
formulations -- no other krill supplement comes close.

The Krill Omega 10X with CoQ10 breakthrough lies in the ground-breaking
marriage of Krill Oil with Purity's elite, ultra-pure, super-concentrated fish
oil. Each two soft gel serving contains 1100 mg of omega-3 fatty acids from
krill and fish oil. Each serving supplies a minimum of 300 mg of krill oil, in
keeping with current krill science that reveals meaningful benefits for joint
comfort and flexibility. Omega-3 fatty acids found in fish oil and Krill Oil are
vital for maintaining a balanced, nutrient-rich diet aimed at promoting overall
cardiovascular health and healthy brain function.* This is achieved at the
cellular level, where long-chain omega-3s can positively affect cell structure
and function through a variety of complex mechanisms.*

Over the past few years, researchers have shown that krill oil, found
exclusively in the ocean-growing crustacean krill, not only contains omega-3s,
krill oil has additional advantageous components not found in fish oil. In krill
oil, DHA and EPA is mainly linked to phospholipid molecules. Krill oil is also
rich in astaxanthin, a potent antioxidant. Purity Products' Krill Omega 10X with
CoQ10 combines krill oil with Purity's ultra-pure, triple distilled Norwegian
fish oil to create a powerful, advanced means of supplementing a daily diet that
often lacks these vitally important nutrients. Having both krill and fish oil in
the same formula provides benefits beyond what each ingredient could deliver on
its own.

Featuring the Premier NKO® Krill Oil

The Krill Oil featured in Krill Omega 10X® is 100 percent Neptune NKO® Krill
Oil. One of the world’s leading producers of scientifically studied Krill Oil,
Neptune Technologies is the internationally recognized pioneer in the research
and development of Krill Oil products for human health. NKO® Krill Oil is the
first Krill Oil with health benefits demonstrated in controlled human clinical
trials. Effectiveness and stability is achieved through Good Manufacturing
Practice and state-of-the art quality control. Purity is pleased to team
up with Neptune Technologies and to feature this premier Krill Oil in our
cutting-edge Krill Omega 10X® Formulation.

Friend of the Sea Krill Oil

Neptune NKO® Krill Oil has earned Friend of the Sea (FOS) Certification by
complying with strict Krill sustainability criteria; which ensure that the Krill
stock is not overfished and that harvesting of Krill does not adversely impact
the ecosystem and seabed environment. Friend of the Sea is a non-profit marine
conservation group whose mission is preservation of the earth’s marine
habitat.

The Neptune Krill Advantage

Neptune Krill Oil is uniquely produced from fresh whole Krill frozen right on
board the fishing boat immediately after harvesting. A patented extraction
process preserves its quality and richness. Compared to ordinary Krill oil
products, Neptune Krill Oil contains greater quantities of essential minerals
and concentrations of Total Omega 3 fatty Acids, EPA and DHA, as well as
astaxanthin.

Good News for Joint Comfort and Flexibility

The unique combination of krill and fish oil in Krill Omega 10X with CoQ10
contributes not only the benefits of krill oil, but also the well-known health
effects associated with the omega-3 fatty acids in fish oil.* An impressive
dossier of clinical research on fish oil supplementation confirms that DHA & EPA
help maintain already normal levels of blood lipids, promote a healthy heart
rate and support optimal circulation.* Furthermore, as is true with fish oil,
research suggests that krill oil supports normal joint flexibility, mobility and
comfort.* All in all, Krill Omega 10X with CoQ10 is a valuable supplement for
enjoying an active lifestyle with more freedom in physical activity. The high
ratio of omega-3 to omega-6 fatty acids (15:1) in krill oil also promotes
normal, balanced immune function.*

Krill Biochemistry: The Phospholipid Advantage

The fact that DHA and EPA in Krill oil are linked together with phospholipids—the
same molecular component that builds human cell membranes—creates a distinct
advantage for absorption and bioavailability of the omega-3 fatty acids. In
addition to serving as effective carriers of omega 3s, phospholipids boast
health benefits of their own. Phospholipids help maintain cell membrane function
and work as antioxidants to protect cells against free radicals.* This
"phospholipid advantage" is the important difference between krill and fish oil.

Astaxanthin in Krill Oil

Krill oil is also rich in astaxanthin, a carotenoid cousin of beta carotene that
delivers a rich multitude of benefits for important health needs such as
cardiovascular function, skin wellness, healthy eyes, muscle endurance and
normal immune function.* Researchers in
Japan noted under laboratory conditions that astaxanthin exhibits effective antioxidant activity. Krill Omega 10X with CoQ10 bestows 300 micrograms of astaxanthin per
serving for wide-ranging support against oxidative stress generated by free
radical activity throughout the body.*

The Best of Both Worlds – Krill plus Omega-3 Fish Oil from Norway

While fish oils are a greater source of DHA and EPA, they do not contain all of
the valuable compounds found in krill oil. But with Purity's Krill-Omega 10X
with CoQ10, you get the BEST of BOTH worlds in one single formula. Unlike
typical krill products, Purity's is strongly fortified with ultra-pure,
super-concentrated fish oils, ensuring a generous dose of DHA and EPA. All in,
including the evidence-based dose of 300mg of krill oil, you'll enjoy a full
1100 mg of omega-3 fatty acids, which is more than even the American Heart
Association now recommends for maintaining cardiovascular health. In addition,
Krill-Omega 10X with CoQ10 provides 1000 IU of Vitamin D, as well as the
extremely valuable carotene, astaxanthin.

In addition, multiple human clinical trials indicate that supplementing the diet with Krill Oil may help to:

Support cardiovascular health & function*

Promote brain health & cognitive function*

Support joint health and function*

May Reduce the Risk of Coronary Heart Disease†

The CoQ10 Advantage

CoQ10 is a vitamin-like nutrient, but CoQ10 isn't classified as a vitamin
because the body produces CoQ10 internally, which it can't do for vitamins.
However, our ability to synthesize CoQ10 is known to decline as we get older,
leading to a potentially insufficient amounts, especially in tissues such as the
heart which need a constant supply of energy for cellular functions. Every cell
in your body, and you have trillions, is equipped with biological energy
generators called "mitochondria." These tiny power-packs generate the cell's
fundamental energy source: a molecule that goes by the name "ATP". CoQ10 is an
essential link in the chain of biochemical processes that produce ATP. Without
enough CoQ10, the mitochondrial production of ATP falters and the cell, in
manner of speaking, is left short of breath.

The multitude of CoQ10's effects on human metabolism are documented in an
extensive dossier of research studies, both on humans and animals. Numerous
human clinical trials over the last several decades have demonstrated CoQ10's
important benefits for maintaining a healthy heart and cardiovascular system.*

LemonLock® Freshness System

Purity's LemonLock® Freshness System locks in purity and seals in freshness.
Omega-3s such as Fish Oil and Krill Oil provide a host of health benefits for
the body. But just like real food, Omega-3s are better for you when they are
fresh. Old fish oil can go rancid, and oxidation in rancid fish oil can lead to
unpleasant fish oil burps. Purity starts out with ultra-pure, superior quality,
concentrated Omega-3s, preserving them with our scientifically advanced
LemonLock® Freshness System. Unlike other companies whose Omega-3s may go
rancid, our LemonLock® System infuses our Fish and Krill Oils with a potent
antioxidant complex - sealing in the purity of our Omega-3s. It's a difference
you can experience.

∞ Brand names may be furnished upon request, but do represent exact comparisons of actual leading brands.

† Supportive but not conclusive research shows that consumption of EPA
and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One
serving of Krill Omega 10X with CoQ10 provides 1,000 mg of EPA and DHA omega-3
fatty acids.

These steps ensure that every capsule contains Omega-3 fish oil that is highly purified and completely safe.

Each and every lot is laboratory tested for an extensive battery of impurities, including PCBs. The results of these tests consistently prove our fish oils come in far below the acceptable California Prop 65 limit for PCB's.

To achieve the highest standard in specifications of
finished product, our manufacturer adheres to the highest quality
control measures, including:

• Manufacturing License for Medicinal Products, and an
approval from the Norwegian Food Control Authority

• EU GMP certified

• Written SOP’s to comply with cGMP

• Finished products that meet and often exceed United
States Pharmacopeia (USP30) specifications

• Certificates of Analysis available

• SOP for approval of raw materials, and they perform
quality audits at suppliers’ sites

• Compliance with the Public Health Security and
Bioterrorism Preparedness and Response Act of 2002