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China Xiniya Fashion Limited ("Xiniya" or the "Company") (NYSE:XNY), a
leading provider of men's business casual apparel in China, today
announced its new television advertisement campaign. Xiniya has recently
begun its sponsorship of a daily prime time television program and runs
daily commercials of up to 15 seconds long in various hours during prime
time on one of China's nationwide television channel CCTV 12 for 46
weeks. The commercial features Jacky Cheung, our brand spokesperson and
a well-known leading singer and actor in China, dressed in Xiniya's
menswear products.

CCTV 12 is one of the twenty-four China national television channels
that broadcast to an audience of nearly 900 million viewers. The channel
specializes in reporting on law and social issues, focusing on public
interest topics such as housing, medical care, education, employment,
retirement and minority group issues, and is widely recognized as a
channel that emphasizes humanity and social responsibility. Among the
CCTV channels, CCTV 12 ranks fourth in terms of viewership, after the
CCTV 5 sports channel, CCTV 1 and CCTV news. Xiniya's TV commercial is
shown daily at various hours during prime time of CCTV 12. In addition,
Xiniya sponsors a daily prime time program on CCTV 12 that attracts
about 54 million viewers weekly. The sponsored program, ?Moral
Observation?, is the most popular program on CCTV 12 and is a TV news
magazine similar to ?60 minutes? in the United States. Xiniya's TV
commercial is shown during the commercial break and the Xiniya brand
name is displayed prominently throughout the program. It is broadcasted
on a daily basis during prime time, and is repeated three times the next
day.

Mr. Qiming Xu, Chairman and Chief Executive Officer of Xiniya,
commented, ?Our increased advertising efforts and marketing spending is
in line with the Company's strategy to invest in our brand. We are very
honored and proud to sponsor ?Moral Observation? during prime time on
CCTV 12. CCTV 12 is the ideal platform for Xiniya as we seek to connect
with the channel's viewers, most of whom are aligned with our target
consumer demographics in terms of both income and age group. We are also
very pleased to have Jacky Cheung featured in our commercials as the
ambassador of our Xiniya brand on national television. We believe our
increasing effort on marketing through national TV advertisements will
significantly strengthen our brand recognition.?

Safe Harbor Statement

This news release contains "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation Reform
Act of 1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "target," "going forward,"
"outlook" and similar statements. Such statements are based upon
management's current expectations and current market and operating
conditions, and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to predict
and many of which are beyond the Company's control, which may cause the
Company's actual results, performance or achievements to differ
materially from those in the forward-looking statements. Further
information regarding these and other risks, uncertainties or factors is
included in the Company's filings with the U.S. Securities and Exchange
Commission. The Company does not undertake any obligation to update any
forward-looking statement as a result of new information, future events
or otherwise, except as required under law.

About China Xiniya Fashion Limited

Xiniya is a leading provider of men's business casual apparel in China.
The Company designs and manufactures men's business casual and business
formal apparel and accessories, which are marketed under the Xiniya
brand, and sells through its distribution network that includes 26
distributors and 24 department store chains. Its products are sold to
consumers at over 1,400 authorized retail outlets owned and managed by
third parties located in 21 provinces, five autonomous regions, and four
municipalities in China. This authorized retail network focuses on
second- and lower-tier cities, where increasing affluence has led to an
improvement in living standards and where most international men's
apparel brands do not have a significant presence. The Company's target
consumers are male working professionals in China between the ages of 25
and 45 who seek fashionable clothing to suit their working and lifestyle
needs. For more information, please visit the Company's website at http://ir.xiniya.com.