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Stila Fall 2016 Has a Soft Launch

The Stila Fall 2016 Collection got a soft launch today with new there new Stay All Day Matte’ificent Lipsticks as well as new lip liners and Waterproof Brow Color. But before I delve into the collection I thought I’d discuss soft makeup collection launches with you briefly. Or rather I’ll talk and you listen to me rant…!

Ha!

I notice that more and more brands have early soft seasonal launches lately before doing something major big as the season approaches. For example, Urban Decay tends to like teasing us with new items and proceeds to follow up with some mega palette release later on. Don’t get me wrong, they didn’t slack for Fall 2016 and already introduced the Moondust Eyeshadow Palette as well as their amazing All Nighter Liquid Foundation. But don’t be too surprised to see something new again come September! It’s an interesting and effective marketing technique!

Stila tends to like to soft launch their seasonal collections as well. At the moment they are only promoting their Stay All Day Matte’ificent Lipsticks for Fall 2016 and I don’t doubt we’ll see some sort of great palette upcoming in their Fall future!

Stila Stay All Day MATTE’ificent Lipstick $22
This new concentrated matte lipstick has incredible pigmentation and super lasting power with a creamy formula that has comfortable wear thanks to argan oil, castor oil, and vitamin E.

Shades:

Framboise (Raspberry)

Bordeaux (Blackberry)

Étoile (Light Pink)

Jolie (Neutral Pink)

Papillon (Light Neutral Pink)

Palais (Light Toffee Nude)

Bonbon (Terracotta Nude)

Mon Ami (Rose Nude)

Brûlée (Caramel Nude)

Coquille (Taupe Nude)

Bisou (Red)

Soirée (Fuchsia Pink)

Stila Stay All Day Lip Liner $20
Pair up Stay All Day MATTE’ificent Lipstick with a matching pigmented lip liner that has a creamy formula and provides the perfect shape and wear for Stay All Day MATTE’ificent Lipstick or any of your favorite lipsticks!

Shades:

Merlot (Bright Berry)

Pink Moscato (Pale Pink Nude)

Zinfandel (Pink Nude)

Rosé (Neutral Pink Nude)

Marsala (Warm Nude)

Sangria (Pink)

Pinot Noir (Red)

Cabernet (Berry)

Stila Stay All Day Waterproof Brow Color $21
Stila’s brow color gets an upgrade for Fall 2016 with three new shades for a total of six shades to define and fill brows with an all day wear formula!

Shades:

Light

Light Ash

Medium Warm

Auburn

Dark

I’ll be waiting patient for more from Stila Fall 2016 but for now I think I need a few of those matte lipsticks!