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E257: Stop Selling & Start Leading With Deb Calvert

By Marc Guberti

Deb Calvert is the President of People First Productivity Solutions, offering sales training, coaching, and leadership development programs. She leads the Stop Selling &amp; Start Leading® movement and founded The Sales Experts Channel. She is certified as an executive and sales coach and is a Certified Master of The Leadership Challenge®. Her bestseller, DISCOVER Questions® Get You Connected”, has recently been named by HubSpot as one of the “20 Most Highly Rated Sales Books of All Time.” Quotes To Remember: “Those negative pervasive stereotypes about selling, that’s what causes buyers to shut down.” “When sellers are in selling mode, they come across to buyers as being self-serving, pushy, arrogant and really not all that interested in the buyer.” “Believing in a product starts with believing in the people who are responsible for the product.” “Credibility is a foundation.” “They can’t believe your message if they don’t believe in you as a messenger.” What You’ll Learn: Difference Between Selling and Leading How to Make People Care About Your Brand The Awesome Connecting Experience How to Enable Collaborations on a Greater Scale Key Links From The Show: Deb’s Site Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Stop Selling and Start Leading by Barry Posner, Deb Calvert, and James M. Kouzes Learning Leadership by Barry Posner and James M. Kouzes Getting Naked by Patrick Lencioni Mindset by Carol Dweck