Essay on Case Study Analysis: Colortech

1189 WordsMay 5th, 20135 Pages

Eileen M. MacTigue
Case Study Analysis
April 22, 2013

Written in 2012 by Brenda Ellington Booth and Karen L Cates from Northwestern University, Growing Managers: Moving From Team Member to Team Leader, describes a fictional scenario about a company called ColorTech Greenhouses Inc. The case describes the company, originally located in Phoenix, as a high-tech color supplier that quickly became the largest and most global grower in the western hemisphere. The status of the declining sales from the Phoenix division, which once bragged of their highest production levels, was examined through the eyes of Melissa Richardson, a recently hired sales manager for ColorTech’s corporate headquarters. This paper is based on the information…show more content…

Management was a vast majority of the issues that arose from ColorTech’s Phoenix division. Richardson settled into her new sales management position feeling unsure of her ability to lead teams due to the few management issues she had ever been exposed to in real life. The courses and classroom instruction Richardson attended offered little benefit when she was left with vague expectations from her regional sales manager, Beth Campbell. Furthermore, the lack of communication was chaos. From Campbell, a middle manager, to Richardson, a first-line manager, there were no guidelines for Richardson to consult. With this as an initial language barrier, it was inevitable that Richardson’s first interaction with her team would be unclear without a strategy and plans to follow. As a result of miscommunication, and lack-there-of, one of the greenhouses stationed in Columbia was infected with a fungus that resulted in weeks of delay, loss customers, and ultimately potential profits for the company. Lastly, Richardson’s unassertiveness contributed largely to the issues derived from the Phoenix division. She felt attitude from certain employees and allowed tardiness and texting through meetings, etc.
Richardson’s Strengths at ColorTech’s Phoenix division. Though Richardson lacked authoritative power, she thrived in expert power. She had been the top salesperson from the Chicago division. She was a professional who came into her

Mattel Case Study analysis
II Problem Statement
As per the case study, Mattel’s main issue is that they are not living up to their core mission. The case clearly states that Mattel’s philosophy is to satisfy the customer’s needs and wants. Delivering what the customer needs and wants can be segregated into two broad categories:
First, product development: According to the case, Mattel’s product development ensures that its portfolio never stagnates. Unfortunately, Mattel has failed to adapt…

Case Study Analysis - ColorTech
The problems at ColorTech Greenhouses, Inc. stem much further than the plants and greenhouses themselves. The underlying issues within the company are primarily linked to the management and employees. More importantly, the frequent problems at the headquarters in Phoenix, Arizona pose a major threat to the company’s well-being. The problems that occur at the Phoenix location are mainly related to the abilities of the account representatives, store merchandisers,…

Case Study Analysis
Amanda Zuber
COMM215
JEANNINE BUCKLEY
Case Study Analysis
June 16, 2014
Executive Summary
ABC Inc. hired 15 new employees with the intention of starting the orientation on June 15. Carl has only six months experience and has made several critical errors. This may have been created due to lack of qualifications, training, or overstating of qualification on Carl’s resume. Due to this, certain tasks were not addressed in a timely manner.
Four problems are readily…

Table of Contents
* Introduction
* Problems Encountered
* Analysis & Findings
* Recommendations
* SWOT analysis
* History Of Dupont :
* Set up by E.I Dupont in USA.
* In the almost 200 years since that time, it grew into a global company with a wide variety of energy, chemical, high technology and science based enterprises.
* Europe market accounted for one-third of the revenue of Dupont.
* Dupont scientists had played a lead role in the development of the synthetic…

Unit Four Mattel Case Study Analysis
Tosha Collins
Kaplan University
School of Business and Management
MT 460-04 Management Policy and Strategy
Dr. K. Peterson
1/31/12
Unit Four Mattel Case Study Analysis
In 1944, the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using the scrap from the picture frames to create dollhouse…

OPERATIONS MANAGEMENT CASE STUDY ANALYSIS
Innovation at BBVA:
A review of the BBVA Case
with some reflection on how BBVA moving towards
an Open Innovation model
18 October 2013
The following document contains a very brief analysis of the BBVA case followed by some thoughts on an
open innovation approach bringing together some of the concepts discussed during our lectures in
Operations Management.
Innovation at BBVA
Operations Management
Contents
1. Introduction………………………………………………………………………………

McKinsey Case Study Analysis � PAGE �1�
McKinsey Case Study Analysis
�
McKinsey and Co. Case Study Analysis
This paper applies the management by objective (MBO) philosophy of Peter Drucker to the case study analysis of McKinsey and Company (McKinsey). Founded in 1926 by James "Mac" McKinsey, a University of Chicago professor, the firm started as an accounting and engineering consultancy agency, which experienced rapid growth. This paper is a plan that outlines key aspects of MBO and how it will…

Case Study 2: Contract Analysis
Case Study 2: Contract Analysis
Liberty University
Business Law – BUSI561
Betzaida Aponte
Abstract
In the contract analysis of Case Study 2, we find what looks like a legal and ethical issue at play. This analysis will cover answers to the following questions:
1. What should you do about continuing to do business with Marshall?
2. If you elect to stop doing business with Marshall, what legal causes of action might he bring against your company, what damages…

A Case Study in Successful Risk-Based Testing at CA Introduction This article presents a case study of a risk-based testing pilot project at CA, the world's leading independent IT management software company. The development team chosen for this pilot is responsible for a widely-used mainframe software product called CA SYSVIEW® Performance Management, an intuitive tool for proactive management and real-time monitoring of z/OS environments. By analyzing a vast array of performance metrics, CA SYSVIEW…

Starbucks case study analysis
Founding
Starbucks is an international coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 19,435 stores in 58 countries,
The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were motivated to sell coffe with a high quality to the customers.
Starbucks sells drip…