Landscaping Client CASE STUDY – From 26K to 98K per week

Landscaping Client CASE STUDY – From 26K to 98K per week

Today I thought I would share a case study regarding a landscaping client who I have been working with over the last 6 months

And how they increased sales by almost 400%

When we first started chatting this business was having trouble in two main areas.

1.Time wasters

Firstly they were sending their landscape design consultants out to see people who were not an ideal client (meaning they were a waste of time)

2.Problems getting clients to commit

They were also having trouble converting clients from the proposal stage of their process (once they had been out to see a client to measure up and find out what they wanted) into actually getting the go ahead to start the job.

Hours spent on proposals that weren’t being accepted

This was really frustrating as it meant a lot of time and effort going to see people and drawing up proposals for people, the majority of who didn’t go ahead.

So how did we turn things around?

Well firstly we tightened up the dialogue around the initial appointment making conversation. These guys had a pretty good flow of leads into their business so we could afford to be more selective with the people who we granted a site visit to.

A nice way to say no

We also created some language to very politely and lovingly say no to people who simply were not a fit. That way none of the team felt bad about saying no to someone who wanted an appointment and none of the people who were enquiring felt like they were being rejected.

Tweaking the initial consult

We then looked at the existing process that was being used when the design consultants went out to visit the clients. We looked at what questions were being asked, how the overall process was being explained and what the client was being told and showed when the consultant went out to visit.

Key Changes

We made some specific changed to this process to make the transition from initial consultation to the next stage of the process a lot smoother.

The presentation process

We then looked at and then made some critical changes to the the actual process the design consultants were using to present the design to the client.

Specific actions and coaching

In between each set of changes the client took specific actions to use the new language and questions and we provided coaching and fine tuning to make sure the changes in the transitions from stage to stage were all converting higher than before.

400% sales increase

Overall the results were fantastic – not only did conversions go from 42 – 63% over a 3 month period, weekly sales almost quadrupled from 26k per week to 98K per week.

How about you?

If you’d like to upgrade the way you work with enquiries in a way that will allow you to maximise your investment in marketing and double, triple or even quadruple your sales with your existing marketing spend I have 2 vacancies in my private client roster.

To begin the process, to give me a bit of back ground before we chat, go here.

There’s a couple of quick questions to complete then you can choose a time for us to chat next week.

“As a result of working with John Blake, we have gone from doing low profit, single story residential work to landing million dollar multi-residential projects with high 6 figure profit margins.

John’s help with our growth strategy and learning his POMVIC consultative sales process has been a major part of us now being able to efficiently and professionally convert these larger projects.”

Dan SanbrookAztec Architects

“From 300K to 1 Million In Turnover!”

“Before working with John, I tried various advertising methods to target my ideal clients but with minimal results.

Using John Blake’s Premium Client Attraction Strategy I now have a system to successfully get in front of and convert my target clients in a fast, predictable way.

This has meant growth in my business this year alone from $300K – 1,000,000.00 in turnover.

If you need a way to get the attention of your premium clients I recommend you talk to John asap!”

Fiona JefferyDiva Works NSW

Smash Stretch target by $496,000

“As a result of the coaching and strategies we learned from John Blake , I am very confident we now have the strategies and tools to not only meet this years stretch target but to exceed it by more than $496,000. The training has catapulted my team into a selling frenzy with results like Amy achieving her October budget by the 2nd of October after only being with the company for 3 short weeks. If your goal is to motivate your team, giving them selling tools that are as imperative to a successful sales career as spanners are for a mechanic and if you want to grow your revenue is a hurry, then you simply can not go past John Blake, he knows how to get results within any selling environment you could think of. It is the best investment you will make in your business this year”

Sylvia TavenerGeneral Manager, Darwin Digital Television

300% Increase in Average Transaction Size

“We have tripled our average advertiser transaction size with John Blake’s training”

Wes StansfieldManaging Director, CINEads Australia

“300% Increase in Business just 18 months Using John Blake’s System”

“Using John Blake’s sales breakthrough system in our debt collection business in just 18 months we were able to grow our business by over 300% We now have a much more predictable business with highly effective sales and marketing tools. This has meant our sales have grown to a point where we can now pursue other business opportunities knowing that the collections business will continue to produce steady, predictable revenue.”