With the coming Blu-Ray and HD-DVD battle looming (players are supposed to be out around the end of this year), Sony GM Yukinori Kawauchi has publicly stated that it would be willing to work toward creating a standard for the next DVD format in the interest of consumers. Apparently he's the only one so far since no specific proposals have yet to be added and there hasn't been any visable progress by anyone else who is interested in creating a standard. Check out the article here