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Every Friday experts shine a light on the digital industry on State of Digital. Last Friday they invited Tor Crockatt, EMEA Product Marketing Director for Bing Ads to share where we are heading in search.

Tor also writes about how Microsoft is now in a position to present this new digital universe of people, places and things to respond to user expectation in a new way. Cortana – the new digital personal assistant on Windows Phone – was developed after interviewing 500 real-life personal assistants and asking them what makes them such a powerful resource.