Oracleアカウント

Oracleアカウント

クラウド・アカウント

Provide a Sustainable Customer Experience

Oracle Responsys’ program orchestration is a simple but powerful canvas for marketers to orchestrate individual customer experiences across digital marketing channels, including email, mobile, display, and social. Marketers can now create consumer paths that are self-directed and drive higher conversion rates.

Cross-Channel Orchestration—Program Orchestration

Program Orchestration in Action

Customers move across channels and devices. So how do you keep up and manage every interaction? We’ve eliminated the need for compromise with our powerful, yet easy to use interface for program orchestration.

One Platform: Orchestrate each interaction across email, mobile, web, and paid media through a simple, yet sophisticated canvas.

Adaptive Programs Transform the Customer Experience

Avoid customer journeys to nowhere. Most customer journey tools use static email segments and non real-time data to inform the customer the path. Oracle Responsys allows the marketer to pipe in real-time behavioral data to inform the customer experience, allowing the customer to dictate the path that’s right for them based on their actions.

Test and optimize to iterate, rather than rebuild, your campaigns. Marketers know the story. They create a campaign with a set of steps for the consumer to follow, but more often than not, the consumer deviates from that current path. Program Orchestration features rich testing and optimization tools that allow you to quickly adapt to the consumer path and ensure long-term success.