Innovation Equality and Investor Relations

Admittedly, I’m a Tom Peters fan. He has become a legendary management consultant and he has done it by spreading his common sense ideas in a very engaging way.

Here he talks aboutInnovation Equality, and I think it is extremely relevant for IROs and anyone associated with IR.

What is your IR R&D budget? More simply, does your IR department spend any time thinking about innovation? By innovation I don’t mean using new adjectives in your press releases. I mean doing new, and dare I say “different”, things that ensure your IR goals are met on a regular basis.