MIT Technology Review - Google Buzzhttp://www.technologyreview.com/tagged/google-buzz/
enCan Google Get Social Networking Right?http://www.technologyreview.com/news/420185/can-google-get-social-networking-right/
<p>The company has many social projects, but may struggle to improve on Facebook.</p><p>Rumors that Google is building a new social network have persisted since late June, when Kevin Rose, CEO of Digg.com, posted on Twitter that the Web giant was working on a challenger to Facebook. The company’s recent actions–its reported investment in Zynga, a social gaming company, and its <a href="http://googleblog.blogspot.com/2010/08/google-and-slide-building-more-social.html" target="_blank">acquisition of Slide</a>, a company that makes various applications for social networks–have fanned the flames.</p>Wed, 11 Aug 2010 04:00:00 +0000digitalservices420185 at http://www.technologyreview.comIs Google Buzz a Spammer Bonanza?http://www.technologyreview.com/view/418967/is-google-buzz-a-spammer-bonanza/
<p>Scientists show how the social network could be mined for e-mail addresses.</p><p>Users who are still displaying their Google Buzz following / follower list on their Google profiles are leaving themselves open to spammers and, potentially, sophisticated phishing attacks.</p>Mon, 17 May 2010 04:01:00 +0000digitalservices418967 at http://www.technologyreview.comCan Social Networks Be Generated Automatically?http://www.technologyreview.com/news/418943/can-social-networks-be-generated-automatically/
<p>Companies face challenges mining social ties.</p><p>When Google launched Buzz, a microblogging social network, several months ago, the company boasted that the network had been generated automatically, by algorithms that could connect users to each other based on communications revealed through Gmail and other services.</p>Fri, 14 May 2010 04:00:00 +0000digitalservices418943 at http://www.technologyreview.comA Steady Buzz of Changeshttp://www.technologyreview.com/news/417575/a-steady-buzz-of-changes/
<p>Is there time for Google to salvage its social network after a botched launch?</p><p>Since the troubled launch of Google’s new social network earlier this month, the company has introduced a flurry of changes in an effort to address user confusion and privacy concerns. Google says its engineers have been working nonstop to adjust features and incorporate user feedback. But the product, called Buzz, has already spurred criticism, a complaint to the FTC, and a lawsuit. While experts say there’s no way to undo the damage done by botched privacy controls in the first few days after launch, some believe the service still has a chance to redeem itself. </p>Mon, 22 Feb 2010 05:00:00 +0000digitalservices417575 at http://www.technologyreview.comGoogle Gets a Little More Social with Buzzhttp://www.technologyreview.com/view/417441/google-gets-a-little-more-social-with-buzz/
<p>By tying a new social networking tool to Gmail, Google hopes to speed up adoption.</p>Tue, 09 Feb 2010 19:00:00 +0000digitalservices417441 at http://www.technologyreview.com