Verno wrote on Jun 27, 2017, 08:45:Nintendo made 2 million of the NES classic which was a horrible miscalculation of the demand. They also gave Japan over half of the fucking allocation despite home console sales diminishing rapidly there. They claim they will do better this time but it will need to be a lot better to meet demand. Like 10 million minimum. They already announced it was a time limited run too which is a mistake, the hoarders will hoover them up.

Miscalculation. Mistake.

You speak as if Nintendo doesn't know exactly how it would play out, how their announcement would encourage people to buy more purely with the intent of selling them like ticket scalpers, and more.

Also sounds as if you think Nintendo's goals are to make people happy.

I'm apologise if I sound snide or condescending, though I am having a hard time containing myself here, with this.

Nintendo is not some amateur, they know and knew exactly what they were doing. Before production even started they had considered everything you've thought of retrospectively and so much more, more thoroughly.

Nintendo was never going to make money on the NES Classic, keep in mind making money means making worthwhile money, an amount which justifies the time, work, risk, faults/returns, support, etc. The NES Classic was never about making worthwhile amounts of money and couldn't be about that as it was and is not a possibility.

(All that even ignoring how Nintendo wants to sell those "classic" games as a service, and actually making them available en-mass via such means (ie NES Classic) would be shooting their "as a service" attempt in the foot, while taking on many risks, work, time, investment)

The NES Classic and any announcement that encouraged "scalping" purchases was meticulously planned and timed.

To put it simply, the NES Classic was a well planned and executed marketing campaign. A successful one.

First off it put the Nintendo name "out there" (more is always better).

It got specifically "classic" Nintendo games out there, which benefits their classics "as a service" desires (I've also long since lost count how many times they've resold classics digitally which is also something to consider).

The deliberate shortage, again aimed at their "as a service" desires as they've then created a demand which their service can potentially fill (exclusively if it's the only way to get it, wink).

Meanwhile the scalping like results increases perceived value of the Nintendo brand and products. Many will cherish that once used NES Classic like it's worth 20 times more than it ever really was. (this kind of thing is very valuable for brands, people think Apple is good at this crap, "they ain't got shit" on Nintendo).

Even hypothetically suggesting Nintendo grossly misjudged demand on the NES Classic it making massive assumptions that they know very little about their own company and sources of profit, especially the sources of profit that require the least work and risk (like the perpetual reselling of classics digitally and now more as a service, which in turn feeds back into selling hardware generations...).

This is a company that's been around since before the fall of the Ottoman Empire, if they were in the habit of being so ridiculously incompetent Nintendo would have died out ages ago. No, they're still around because they know exactly what they're doing.

The NES Classic was a cheap marketing harp and they played everyone so well with it they managed to slip their entire other hand up your arses without you so much as blinking.

Nintendo made 2 million of the NES classic which was a horrible miscalculation of the demand. They also gave Japan over half of the fucking allocation despite home console sales diminishing rapidly there. They claim they will do better this time but it will need to be a lot better to meet demand. Like 10 million minimum. They already announced it was a time limited run too which is a mistake, the hoarders will hoover them up.