Connecting consumers with brands to crowdsource and innovate on product ideas.

Tag Archives: digital

Betterific has had a busy April, running both the 16 Handles and Coke/McDonald’s Challenges, not to mention the current Washington Nationals campaign that has been running since April 25th and will end on May 5th, 2014 at 3pm (there’s still time to give the Nats your best ideas)! Needless to say, the Betterific team really enjoyed working with 16 Handles on their customer experience campaign. We had a great time talking with their team during the set-up of the campaign and we are excited to help such a young and inspiring new company, headed by their amazing CEO Solomon Choi. We also hope to follow-up with 16 Handles several weeks from now to do a case study on their campaign, find out what worked for them and what didn’t and to come up with a better idea of best practices to implement when companies crowdsource for product development and marketing. While we always enjoy the process of seeing what ideas come about when people start brainstorming for companies, coming up with new and creative ways for making the frozen yogurt experience better was certainly a lot of fun and it’s a good thing frozen yogurt is healthy because there were definitely some serious cravings happening as a result of intense fro-yo idea generation.

Now, back to the winners! The campaign ran from April 8th to April 18th during which time Betterific members were able to post their ideas on the site for how to make the 16 Handles customer experience better. 111 ideas were submitted with the top themes identified in creative marketing, special events, community involvement, new products and fro-yo accessories. The grand prize winner would receive free frozen yogurt for a year and 5 runner-up winners would each receive a $25 16 Handles gift card. In addition, all winners were to be given the chance to meet face-to-face with CEO Solomon Choi to discuss their ideas and their passion for frozen yogurt.

It seems like all you hear these days are stories about “how business is changing.” Brian Solis, the principal analyst at the Altimeter Group, coined the phrase “digital darwinism” to capture the essence of change in the business world today. Business has always been about finding better ways to do things, but technology has created new opportunities as well as challenges for business. The term “digital darwinism” refers to the fact that today’s society and technology is changing faster than most businesses’ ability to adapt. Even the companies with the “big guns” have had trouble coping.

Evolution in business seems to be favoring those who take a leadership role and who place themselves at the forefront of change by leading the charge into new territory for what business can do. Of course, in the long run we have no idea what this will mean, but in the now, we know that today’s company needs to be smart, proactive and courageous when it comes to pushing the boundaries of what they do and how they do it. We’ve seen quite a few giants fall in recent years because they failed to identify ways of recreating and evolving the way we do things. It’s easy to just “blame the internet,” for the downfall of many businesses but it’s more than just that. Blockbuster, Kodak and Borders are all perfect examples of companies who had great management teams and lots of expertise/connections in their respective industries, but they all fell prey to the fact that they refused to recognize the relevance of change and how they could ultimately profit from it.

In life and in business, you really can’t afford to sit on your hands. Just as in our own personal lives we need to have a certain amount of daring to progress. If we don’t progress, we risk losing relevance. So how do you foster that progress as a business? How do you harness daring or find a way to stay on top of things such that you are the one creating the change that the rest of the world embraces? At Betterific, we attempt to help companies make good use of crowdsourcing as a tool to help foster the innovation and creativity needed to inspire changes in the way things are done. But even with new tools, most companies still have a long way to go when it comes to figuring out how to best capitalize on that innovation. Ideas are always floating around, but you need to have a plan on how to capture those ideas, leverage them efficiently and then turn them into profits, if you really intend to thrive.

Brian Solis makes a living helping companies figure out ways to foster innovation and then implement change. We thought we would share Brian Solis’ “12 Pillars of Innovation” here because they provide something of a roadmap and an explanation regarding the overall system that needs to be set-up in order to capitalize on innovation and change. Click on the infographic below to see a full explanation of each of the pillars.

In our own words though, when it comes to creating a system within your company that will allow you to be more innovative you start here:

Decide what parts of your business could benefit from new ideas and new ways of doing things

Assign someone or a group the role of overseeing and implementing any project(s) aimed at increasing innovation

Identify the best tools to help you accomplish your goals and experiment with them

Evaluate outcomes and adjust your projects and goals accordingly

There are certainly a number of ways to encourage innovation and each company will have different methods and needs to be addressed. The objective is to become the sort of company that knows how to implement the changes needed not only to be more innovative, but to benefit from the innovation. Brian Solis definitely gives a number of ways in which companies can do this including “reverse-mentoring” and work time to allow for creative thinking sessions. We strongly suggest you read through his article. Happy innovating!

The past few weeks Betterific has been running some great campaigns on the site, including 16 Handles Fro-yo, Coca-cola and McDonald’s. We love combing through all the ideas to see what things people are posting, which is why we take such great pride in our top ten ideas of the week announcements. Below is a list of those ideas that we’ve most enjoyed recently. Oh, and would you believe that there is actually a “Morgan Freeman” betterifs page? Well, there is!

There is a lot of information on crowdsourcing and also quite a few examples of who’s done it. In today’s blog post, Betterific would like to share three articles that are particularly insightful regarding the value of crowdsourcing and how best to manage it.

Ms. Jane Park is a former executive from Starbucks who has since founded her own beauty products business. If you’ve read any of our previous posts, you’ll know that Starbuck’s has had huge success with their own crowdsourcing platform MyStarbucksIdea. Ms. Park’s new business, Julep, uses crowdsourcing for product development. “For many companies, crowdsourcing is most valuable for product development and marketing–two areas where customer feedback is worth its weight in gold. At Julep, we’ve integrated the wisdom of the crowds directly into the product development process, creating over 300 new beauty products in 2013 alone based almost entirely on customer feedback,” writes Ms. Park.

The three tips this veteran maven gives are:

Go all in.

Pick one or two focus areas.

Ask the right question.

This is a fantastic article, so please do read it for Ms. Park’s full advice if you’re tentatively exploring crowdsourcing as a tool for your own product development or marketing campaigns.

This article is in fact a case study published by Marketing Sherpa, a research institute specializing in tracking what works in all aspects of marketing. We find this case study particularly interesting because it focuses on a B2B company, Madison Electric Products, in a particularly un-glamorous industry – electrical products for electricians.

Here’s a short tid-bit from the article:

“Fisher said the team was coming up with ideas to provide value in the industry, and understood adding new products that electricians would find useful would be a powerful marketing tool. ‘We could spend months and months trying to dream up ideas, going through prototyping and focus groups,’ said Fisher. ‘We decided that we wanted to crowdsource our new product development through our social channels.’ This effort accomplished a couple of goals: – Shortened the product development lifecycle, – Created new products that were validated by Madison’s customers because they were designed by the customers.”

The highlights from this case study:

Crowdsource new product development.

Keep the process simple.

Promote the effort through social channels.

Promote the online portal through multiple channels (not just digital).

Utilize innovative channels to become an industry thought leader.

This too is a fantastic example of how a company can draw huge benefits from crowdsourcing in an effective and organized way. Be sure to read this article because Madison saw big increases in their sales as a result of these efforts.

This article is written by Retail Category Consultants, a Canadian retail consultancy firm with clients across North America in the grocery, specialty, department store and drug segments. Here again you’ll find some good insight into how to run a successful crowdsourcing campaign.

What should you do according to this article?

Use existing customers first.

Let Participants know they matter.

Promote through PR communications to maximize audience reach.

Be sure to read through these articles carefully and prepare a plan on how to effectively utilize this fantastic marketing and product development tool. On behalf of the Betterific crowdsourcing happy community, thanks for reading and happy innovating!

In January 2014, ConAgra returned to Betterific to run another campaign, this time to source ideas for marketing and product development for their frozen foods brands. An email was sent to our member base announcing the campaign, which ran the last two weeks of January.

For this campaign 125 ideas were submitted, 25 comments were written, the campaign page received 798 views and 43% of all ideas were shared to Facebook and Twitter. Betterific members’ suggestions revealed trends in consumers’ thoughts regarding packaging improvements, packaging marketing, promotions and new product development. All those who left feedback and suggestions for ConAgra’s frozen foods brands were automatically entered for the chance to win the grand prize $500 shopping spree and any runners-up would receive vouchers to purchase their favorite ConAgra frozen foods. Again, we were very pleased to see our member base respond so positively to the campaign and leave such wonderful ideas to make frozen foods better.

Here’s what Betterific is: It’s a social platform that allows you to share your ideas with the community, get feedback on those ideas and communicate them to companies and brands who you want to listen. It’s so much fun to use, and it’s revolutionary. With all the emphasis on crowdsourcing today, it’s no surprise that we would eventually get there with ideas. If you can’t get your voice heard by anyone, you may as well have never had the idea. Betterific gives your ideas a sounding board. You get heard, you get feedback and you get exposure. Our vision for Betterific is that it will give our users a direct line of communication to the people who have the ability to make the ideas they hear a reality. We’ve got a few companies already partnering with us and we have regular contests with prizes for those with the best ideas. With our first post we want to present you with just a little history on who we are and why we are so excited to be making things better through crowdsourcing innovation.

So who is behind the Betterific vision anyway? It’s a dynamic trio to say the least. Micha Weinblatt, Jonathan Schilit and Brad Cater (who previously founded Crooked Monkey, Waveborn and Snaptalent, respectively) are the innovators behind Betterific. Micha and Jonathan grew up in the same neighborhood, have been friends since grade school, and they both attended the University of Maryland together. It goes without saying that they both share the entrepreneurial spirit too. Like any good company, the concept for Betterific arose from a simple problem and an “ah-ha” moment.

So let me ask you…Have you ever taken fresh sheets out of the dryer, gone to put them on your bed only to become increasingly frustrated because you keep putting the short side of the sheet on the long side of the bed? Isn’t it insane just how much time you can waste on such a simple task? Micha was doing just this one day when the thought struck…”Wouldn’t it be better if fitted bed sheets had length and width indicators so they’d be easy to put on the mattress?” We all have moments like this. A light-bulb goes off, a great idea is born…. but what next? Surely someone could take that idea and put it into action, right? If only there were a better, more engaging way to communicate such simple but provocative ideas to companies that already make those products rather than the old and unfriendly “contact us” form on a cold corporate web page…

Micha and Jonathan had a pretty good feeling that a social wesbite could do the job so they enlisted the help of Brad (a friend of a friend with website coding experience) to round out the team. It would need to be different from facebook and twitter since innovation requires a more collaborative environment. If people had an open space where they could submit ideas and vote on how to make their favorite products and brands better, a sort of digital suggestion box, they could create the best platform necessary for true innovation. At the same time they could revolutionize how companies source their product and services ideas while allowing them to build better customer relationships. They submitted the idea for Betterific to the 2012 Dreamit Ventures program in Philadelphia and were accepted. The trio moved to Philly for three months and began the intensive process of building Betterific.

Here we are almost a year later and our members have embraced Betterific, submitting thousands of ideas, suggestions, and feedback on hundreds of products and ideas. We are inspired by this fact which is why we are working hard to make the Betterific site more user friendly. With this blog we will be providing information on what our team is up to as well as upcoming campaigns. Thus far, Betterific has done several amazing campaigns with ConAgra Foods and the Washington Nationals brands. We’ve got a few more in the pipeline and we hope we can announce them to all of you very soon! In the meantime, we encourage our users to keep posting all their fantastic ideas and share Betterific with their friends! We want more fantastic innovators to join our site!

Keep tuning in to our blog for updates on the best ideas we’re seeing on Betterific, interviews with the winners of our campaigns, and other news on crowdsourcing innovation. And of course, if you haven’t done so already, please go to Betterific.com and sign up! You need to use Betterific because the more ideas there are, the better the site gets. The more ideas that get communicated the bigger the impact we can have on the world around us. Be a game changer!