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Volvo Asks the QuestionsVolvo will accelerate spending behind a new campaign for its S60 sedan that will eschew a tagline in favor of posing Zen-like questions to consumers and will serve as its overall branding platform this year.

EXCLUSIVES

Back in the High lifeMiller may finally have its act together, while Anheuser-Busch isn’t messing with its winning marketing formula, say wholesalers who attended meetings conducted by both.

Sole BrothersK-Swiss laces up for a $15-18M global campaign with a ‘Street Rhapsody’ theme while Fila and Ferrari join forces for a new line of footwear.

Fore! PlayMacGregor Golf earmarks $10M for its largest ad campaign in more than a decade, while LPGA commissioner Ty Votaw outlines the organization’s five-year plan.

Priming the pumpConoco readies the second leg of a $10M effort with a soft-sell pitch on how the gas station chain seamlessly fits into consumers’ lifestyles.

Plus

-McDonald’s readies a slew of new entries, including chicken sandwiches and a brownie.-Grey Goose more than doubles media spend to $10M and bows a Citron entry.-Internet Security Systems plays on fears of renegade ex-employee hackers.-Major League Baseball wheels out a RadioShack tie-in.-Warner Bros.’ Taz Devil hits the road.