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Professional football's all-star game, the Pro Bowl, will be carried by ESPN in 2010. In November, college football's Bowl Championship Series also announced it would leave the broadcast world in favor of ESPN.

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ESPN has secured exclusive rights to present college football's Gator Bowl through 2014 from CBS. Additionally, the cable sports network also extended its deals with the Capital One Bowl and the Outback Bowl through 2018 and 2014, respectively.

The Olympics, the global financial meltdown and the presidential election gave cable newscasters more than enough to talk about in 2008. And, according to full-year tallies by Nielsen, viewers were tuning in to those newscasts in record numbers: Fox News averaged 2 million in prime time, CNN averaged 1.3 million, and MSNBC had 918,000.

Jimmy W. Hayes has been named chief executive officer of Cox Enterprises, replacing James C. Kennedy, who will remain on the board as chairman and chairman of the executive committee. Hayes has been serving as the president and chief operating officer.

ESPN is expected to win the rights to televise college football's Bowl Championship Series from 2011 to 2014, after the BCS announced it was "finalizing" a deal with the Walt Disney-owned company. ESPN is said to have bid about $500 million for the prestigious events, an offer that current rights holder Fox Sports said it would not match. ESPN is withholding comment until the deal is finalized.

ESPN, through its Regional Television unit, will develop a new postseason college football game called the St. Petersburg Bowl, according to this article. The December matchup will showcase teams from the Big East Conference and Conference USA and will be owned, operated and televised by ESPN.