EFI MarketDirect Cross Media
Customer Engagement Platform

EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It’s designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalised communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.

Using MarketDirect, your team can connect your customer data to your communications and personalise the content and conversations. Personalised content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.

Tracking

Web-based media such as personalised websites and e-mails offer a unique advantage: they allow you to track responses accurately. Measure the success of your campaigns in detail and use the results to optimise the campaign.

Customisable Campaign Dashboard for the real-time display of all campaign results for display on mobile, tablet and desktop devices

Track visitors and events on all websites

Email tracking and bounce management

Various reporting options to display metrics and results

Design individually branded reports with automated live updates

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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.