Members of the oft-scrutinized millennial generation are commonly portrayed as caricatures - each donning a flannel shirt, thick-rimmed glasses and unable to put down the iPhone that is welded to his or her hand.

Many print companies have reinvented themselves over the course of the past decade, and one of the primary verticals that members of the industry have been targeting is the marketing services provider sector.

The rise of the e-reader was supposed to symbolize the tech sector's dominance over traditional media, but after a few years with an upward trajectory in profits, the devices seem to have lost traction in the publishing market.