The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See

This billboard looks like it was burnt off its fixture. This method is an extremely creative way to advertise hot sauce, as it insinuates that even the non-edible parts of the product are too hot to handle. The large boards look slightly alarming at first, as passersby will wonder where the fire was and look around for more damage in the surrounding area. Once they realize it's just the board and look closer, they'll see a bottle of hot sauce depicted in the corner of the billboard.