I have an extensive collection of books on every subject of feminine interest from vintage fashion to cosmetics. One of my favorites is “Lady, be Lovely” by Anne Rodman, published in 1939. According to the introduction Anne worked as a copy writer for some of the leading cosmetics firms in the U.S. She also had a background in commercial art. Taking as her inspiration the notion that beauty could be taught to women from the viewpoint of an artist, she began to create “before and after” cartoons so that “a woman could see at a glance how to improve her appearance, just as if she were seated before the mirror of the best salon expert on Fifth Avenue.” What a wonderful concept!

Anne Rodman’s book reminds me of the film “The Women“. Both the book and the film were released in 1939 and each deals in its own way exclusively with women.

The Women

The film was based upon a play by Claire Booth Luce, and was adapted for the screen by Anita Loos and Jane Murfin. The sets were glorious — designed by Cedric Gibbons; and the women themselves were utterly divine — dressed by Adrian. Adrian’s designs were highlighted in a Technicolor fashion show sequence which was frequently cut from modern screenings. With the exception of the fashion parade the film was shot in B/W. I would love to have seen Norma Shearer’s famously “Jungle Red” fingernails in color, but that is something left to the imagination. There is a NARS lipstick in Jungle Red that may be fun to try.

Because Anne’s book is so delightful, I’m going to share bits of it here on a regular basis. I don’t know about you, but I can always use beauty advice, even if it is 70 years old! Get ready to “Kiss and Make Up” — the topic which begins Rodman’s book.