How the Smart Speaker is Revolutionizing the Home

Summary

2017 was predicted to be the year of the smart home, but consumers are taking their time adopting the new technology. While companies currently offer consumers the ability to optimize and control lighting, heating, energy consumption, electronic devices and security features, only an estimated 16.3% of Americans currently live in a smart home, though it is expected to increase to 35.6% by 2021.

We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home. 56% of those polled feel digital voice assistant devices will have an impact on society in the same way the iPhone has, but only 25% own one. 19% are considering purchasing one, while 60% do not feel they need a digital assistant.