"Partnering with Deutsche Post Direkt, a national leader in address management and interactive marketing, underlines our capabilities and potential for development and expansion of shops at the international level," said Çağdaş Gandar, Sales Director Europe, Melissa Data.

Melissa Data’s global perspective on data quality aligns with Deutsche Post Direkt’s core business operations in address cleansing, analysis, enhancement and leasing. Using Melissa Data’s Global Address Verification, a component of the company’s Global Data Quality Suite, direct advertisers can reduce costs and improve operations through international address verification. Users can analyze addresses from more than 240 countries and territories – correcting and translating them into the official postal format of each geographic region, and enhancing them with location-based information.

Upon request, Melissa Data is providing a free data analysis and data quality report for customers of Deutsche Post Direkt, enabling a benchmark for determining further data quality strategies based on individual customer needs.

For more information about the partnership between Melissa Data and Deutsche Post Direkt, dial +49-30-79788829 to reach Melissa Data’s Berlin office, or visit www.MelissaData.com. In the U.S., call 1-800-MELISSA (635-4772).