The high street's most overpoweringly pungent shop, Lush, has released a body lotion, which, rather than sending fans into a frenzy, has instead sent them to sleep, reports The Mirror.

That may sound creepy, but the users giving feedback on its calmative effect are singing its praises.

Sleepy is available in either 95g or 215g.

It's not the cheapest sleep-aid (or moisturiser) on the market, with a small pot costing £7.95 and a larger one at £13.95, but you can't put a price on a good night's sleep.

Fans took to Reddit to make public their admiration

One wrote: "As someone with incurable and not so common chronic illnesses which result in chronic pain and insomnia because of the pain, Sleepy lotion is the one product that can actually help me through the worst of my nights."

Another user said it had been instrumental in helping their "serious inability to sleep."