Working towards the next steps

Client

Challenge

Create a message application aimed at group conversations, for both mobile and desktop users.

Achievement

Comprehensive understanding of group dynamics regards to communication. Within 5 months product was ready for first launch.

Research

Shaping the potential users would become helpful for getting teams aligned, while pointing to recognisable needs of users. The profiles resulted after some research around group dynamics, in offline and online “worlds”.

My role

UX designer.

Wireframes

Several types of groups had been identified, so we proceeded to explore in translating different dynamics into the screen flows. Users would belong to different groups, and had different needs.

My role

UX designer.

Different users, different needs

The service would perform online, using a web based application, which supported the need of other user types. This tool used the legacy of XMS tool.