Brand Standards

A consistent image is crucial to effective name recognition. When we present a unified image to the communities we serve, each individual college’s marketing efforts reinforce those of its sister colleges and the district as a whole. The Alamo Colleges’ logo family is central to creating a cohesive image.

The Alamo Colleges’ logo family reflects unity and shared purpose while celebrating the uniqueness of each individual college.

The logo celebrates the history of our region with the familiar outline of the Alamo. The logotype is set in Sabon Bold, a serif typeface whose classic letterforms communicate the Alamo Colleges’ standing in the community, with more than 100 years of academic excellence.