This week's 'Skim: why marketers and brands should beware of Facebook's biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America's love-hate relationship with social networks, and which ones they want to see gone forever; why LinkedIn has new competition in Ripple, a professional networking app spinoff from Tinder; the reason leaked Snapchat data paints a dark picture of the app's future, and why marketers would rather advertise on Instagram; how to create social campaigns that engage and get attention; the new social network dedicated to breaking the echo chamber; and much more...

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ABOUT THE AUTHOR

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.