Target Secures Asian Deal for ‘Horrid Henry’

London-based rights management group Target Entertainment has signed new broadcast deals for Novel Entertainment’s Horrid Henry, including a prestigious Asian deal following ATF.

Cartoon Network has picked up the first two seasons of Henry for its Asia Pacific region, which includes Australia and New Zealand, China and India. Additionally, Icelandic public broadcaster RUV has re-upped by nabbing season 3, while YLE Finland has acquired season two.

Adapted from the best-selling books, Horrid Henry (156 x 11; 52 episodes per season) stars an iconic anti-hero who does all the wonderfully mischievous things most children on dream about. The show targets 6 to 9 year olds and is the most successful show ever on CiTV. The books by Francesca Simon are published in over 28 countries and 22 languages and salves have topped over 17 million copies in the U.K., making Horrid Henry the most successful children’s literary character in the country after Harry Potter.

Horrid Henry

“We’re thrilled to be bringing Horrid Henry to Cartoon Network Asia Pacific,” said Layla Lewis, director – acquisitions and development for Turner Broadcasting System Asia Pacific. “Horrid Henry captures the curious and mischievous nature of kids and their eternal quest for fun, which is what Cartoon Network is all about. We’re sure that this loveable and cheeky character will delight our audiences across the Asia Pacific region as much as he has in Europe.”