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Beside forum marketing, I want to spend a bit more time for promoting my sites on social networks and Linkedin + Facebook are social networks I am thinking of. In your personal opinoijn, which is better for business and doing marketing campaigns for increasing sales for websites?

You can use both LinkedIn and Facebook for marketing your business services. Both are good to increase social traffics and sales.
Just post relevant and interesting content in both networks.
Twitter is also one of the best platform for promoting business services.

While Facebook offers a variety of methods for your business to get noticed, such as getting an ad on side bar of Facebook page, lets others share your company's posts, LinkedIn also offers great promotional methods as well. In this case, LinkedIn lets you promote with self-approach to connections and finding your targeted audiences and/or customers. Even more so, LinkedIn lets you self promote to your future partners as well. Overall, both sites offer different platforms that you can use to your advantage.

For me, it depends on the kind of business you have. Linkedin is a better place to offer services since your audience would usually be the heads of departments or even be the CEOs. With Facebook, on the other hand, you can reach a wider set of audiences. Also, people are more active on Facebook. So it's a matter of, are you looking to market business to business or directly to consumers. But since both can easily be managed, I'd go for both. Hope that helps!

Both social networking sites are great for promoting your website. While Facebook offers a number of ways for your business to get noticed, such as getting an ad on the sidebar of the Facebook page, lets others share your company's posts, LinkedIn also offers great promotional methods as well. In this case, LinkedIn lets you promote with self-approach to connections and finding your targeted audiences and/or customers. Even more so, LinkedIn lets you self-promote to your future partners as well. Overall, both sites offer different platforms that you can use to your advantage.