4 reports

22 pages •
By Euromonitor International
• Jun 2017

Depilatories in Morocco continued to record strong sales growth in 2016. Sales in the category are driven mainly by purchases among women and female consumers are the main target group for the advertising of beauty and personal care products in Morocco, which has led them to pay more attention to their looks than ever before....

26 pages •
By Euromonitor International
• Jun 2017

Colour cosmetics had a good year in Morocco during 2016 as sales rose by 11% in current value terms, outperforming the 10% current value CAGR registered in the category over the entire review period. Euromonitor International’s Colour Cosmetics in Morocco report offers a comprehensive guide to the size and shape of the market at a national...

20 pages •
By Euromonitor International
• Mar 2017

In Morocco, nappies/diapers/pants benefited from huge media coverage and intensive operations that targeted all consumer groups, including those living in rural areas. Indeed, those on low incomes developed awareness of these products and recorded a shift towards disposable baby care products. The shift was due to these products having health...

22 pages •
By Euromonitor International
• Mar 2017

Moroccans continued to appreciate the hygienic and practical benefits of wipes in daily life. Moreover, the development of targeted products according to skin type and usage was attractive to consumers and boosted sales. Nevertheless, some emerging concerns regarding the long-term side effects of wipes due to chemical components had an impact...