18.9.13

LBQ Brand Focus #16: Coast

With the party season nearly upon us for another year, the battle for the best frock gets underway. There's nothing more faux pas than turning up wearing the same number as someone else to your office party, so where to go to ensure you look classically elegant while uniquely stylish? In my opinion there's only one stop on my search: Coast. A brand that always delivers, I always know I can rely on them to have something in stock that I'll love. Their designs are always on-trend, without being too 'high street' - when you're investing in a beautiful dress, you want it to last more than the current season. That's where Coast outperforms so many other brands, as they manage to get the balance perfect between seasonal trends mixed with classic cuts and fabrics.

Recently I had two hours to find a dress for a ball at Kensington Palace that very evening. Rather than rushing around like a headless chicken, scurrying in and out of every store on the street, I headed straight to Coast as I knew they would have something to perfectly suit the occasion. So great are the styles on offer that I actually ended up leaving with three dresses instead of one! As a lady with curves in all the right places, I can confidently try on a selection of frocks that I know will hug my figure rather than constrict it in a rather Elizabethan fashion. With plenty of room for boobs, hips and bum, I feel confident and elegant in Coast dresses that I know will last me for seasons to come.

Coast don't only have a beautiful selection of occasion wear though; they have a full range of day wear, suits, coats and even bridal wear. The staff are always extremely knowledgeable, happy to help and even act as a personal stylist if you're in need of advice. This Autumn Coast have pushed their boundaries even further, launching a range of elegant evening dresses and work-wear that will inevitably cause envy amongst your friends. I adore the cuts and fabrics on offer, especially the one-shoulder velvet number and dip-hem jacquard dress above.