Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

Science Led Dog Training DVD - Sue Williams

Description

Sue Williams is one of Britain's leading dog and animal trainers working with numerous species. She has a wealth of experience training not only dogs, but pigs, skunks, Llamas, raccoon dogs , reindeer and many other animals.

Details

Background

Sue is Chairwoman of the Guild of Dog Trainers, Britain's top professional dog training organisation. She uses her academic psychology qualifications to underpin her work with dogs and their owners.

Sue is a specialist in operant conditioning and its uses in training and behaviour modification. She runs regular courses in the science of operant conditioning and its practical application in communicating with animals particularly dogs. Sue is an accomplished advanced trainer and has successfully trained many dogs to the very top level in many areas including criminal work, agility, scent work etc and this can be seen in the popular Cheshire Dog Display Team, Britain's premier dog display team which she is a director. Her expertise is widely called upon in the media and she has numerous television credits with the BBC, ITV, S4C and many other production companies. Sue is a regular contributor in the dog press and is a feature writer and expert for Dogs monthly magazine, she also writes a regular column for the Ourdogs newspaper.

DVD Content

This film is fundamentally about how dog owners should communicate and train their dogs. Sue imparts her expertise so that dog owners and trainers can understand dogs, how they learn and the most effective way to teach them what we want them to do. Her scientific based methods truly make for a partnership between dog and owner that is exciting, fun and most of all a journey of learning for both.