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State-of-the-art CRM chosen over Siebel, Microsoft and Onyx for superior customization and
flexibility

SAN FRANCISCO, Calif. - January 21, 2004 - Salesforce.com, the world leader in delivering
on-demand applications, today announced that Bella Pictures, a subsidiary of Quartersawn Partners,
LLC, has seen a 400% increase in sales over four months using salesforce.com Winter '04 for
on-demand customer relationship management (CRM). Bella Pictures chose salesforce.com over CRM software from Siebel (NASDAQ:
SEBL), Microsoft (NASDAQ: MSFT) and Onyx (NASDAQ: ONXS) for proven features, ease of customization
and flexibility.

A nationwide wedding photography services company, Bella Pictures needed a flexible CRM service
that could meet its very unique requirements. They needed a solution to manage a high volume of
personalized, intensive short-term customer relationships as well as incorporate talent recruitment
and management of their growing network of professional photographers. Based on past experiences
with traditional CRM software packages, Bella Pictures knew they wanted a cost-effective on-demand
solution that could be easily customized to manage their customers and their talent pool.

"In our line of work, every single customer has to be given personal attention and made to feel
extremely special. There is a lot of handholding that goes on — it's not unusual to have more than
one hundred touch points with a customer," said George White, co-founder of Bella Pictures. "Our
first four months with salesforce.com have been an overwhelming success. We charted a 400% increase
in monthly sales, something we couldn't have done without salesforce.com. It has been very easy to
customize salesforce.com to our specific business requirements and has helped us be incredibly
responsive to our customers' needs."

Using salesforce.com's free Web and phone based training, Bella Pictures quickly learned how to
customize the system to address their specific needs, such as tracking payment status and providing
customers with passwords to access photos online. Bella Pictures also created email templates that
can be customized on the fly and workflow triggers that alert employees to key milestones for each
customer. All of these custom processes have helped Bella Pictures to be increasingly responsive to
each customer's particular requests.

"One of the reasons that salesforce.com is the market-leading on-demand CRM solution is that it
can be quickly and easily customized to meet the needs of businesses of all types and sizes," said
Marc Benioff, CEO and chairman, salesforce.com. "More than
8,400 customers and 120,000 subscribers are using the state-of-the-artcustomization
features and capabilities provided in salesforce.com to meet their unique business requirements
and successfully manage relationships with their customers."

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.