advertising

I went to a periodontist last week because my wife goes to him, and she scheduled my appointment without asking me. No amount of marketing or advertising by any periodontist would have gotten me in. She wanted me in, so I went in. This specialist …

Roy H. Williams is a two-time New York Times best selling author of the Wizard of Ads and the founder of Wizard Academy in Austin, Texas. He’s the publisher of the Monday Morning Memo, a weekly insight into marketing and psychology. He has dedicated his …

Advertising used to be simple. The advertiser took all the risk, and the agency and publishers and media companies focused on delivering audience. But the risk of advertising is shifting away from the advertiser buying audience. This shift began with guaranteed delivery of impressions. Web …

I’ve got to get this off my chest. We just finished one of the nastiest midterm election campaigns I can recall. The commentator on NPR (pretty sure it wasn’t Juan Williams) said that over $4 Billion was spent on the campaign. $4 Billion ! ! …

When I was a chubby 11-year-old, my favorite shirt was a yellow jersey with “LOOGOOTEE” the name of my rural hometown emblazoned across the chest in bold black letters. When I think of my constant wearing of that shirt combined with my ignorance of good …

When pay-per-click advertising first emerged, I set up a small monthly budget to test it out. I was running PhoneBookUSA.com, and I wanted to test PPC and drive traffic to our site. I deposited $500 and bought a few keywords. Since we were a Yellow …

“Hometown ad copy” means words or sometimes images in your ads that create a connection with people in the town you are targeting. For example, if you want to build your business in Mason, Ohio (one of the 350 communities where we publish HomePages Directories), …

The Chicago Transit Authority announced major reductions in staff and service to try to balance their budget. What if they could work an arrangement with McDonalds where McD’s paid the bus fare of 100 or so randomly selected riders every day? The publicity that McD’s …

Gather ’round boys and girls. The Commando’s going to let you in on a little secret. Yellow Pages ads that are created by traditional advertising agencies or non-Yellow Pages marketing firms almost always fail to generate great results because they don’t have the proper balance …

So many business owners consider cutting back their marketing expenditures during a recession. But they hope to grow their business. But they don’t advertise or aggressively market. And they wonder why times are tough. Look, there’s no secret to business. it is a tough world. …