Siren

The younger-skewing cable channel is undergoing a makeover two years after transitioning from ABC Family. "At Freeform, we’re purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen,” said Freeform president Tom Ascheim. He also promoted a video using words like "sweet," "funny," "scary" and "desperate" to describe Freeform’s programming.