Kathy Sierra, who co-created O’Reilly’s “Head First” series of books and who used to write the very inspirational Creative Passionate Users blog, is awesome at helping users become awesome. I use her lessons as guidelines in my evangelism work and even borrowed from her to create a catchphrase that I used when interviewing for my job at Microsoft: “My goal is to help developers go from zero to awesome in 60 minutes.”

The blog O’Reilly Radar points to a great Ignite presentation (a style of presentation that’s restricted to 20 slides, each auto-advancing every 15 seconds for a grand total of 5 minutes) in which Kathy Sierra talks about ways to make your users awesome. The presentation is titled Being Better is Better, and I’ve posted it below, followed by point-form notes, which I took so that it’s easier for you to become awesome at making your users awesome:

If we want to create passionate users, we need to help them get better.

‘Nobody’s passionate about things they suck at.”

Many people still have their cameras permanently set on “P” – automatic mode — even though those cameras offer finer control over things like shutter speed and aperture

What would it mean to our users if we unlock the door and help them be awesome?

In Malcolm Gladwell’s book, Outliers, a major theme is the “10,000 Hour Rule”, which states that it takes about 10,000 hours of practice to become really good at something.

10,000 is a long time – it’ can be a depressing prospect

[Joey: According to Outliers, 10,000 hours makes for about 3 hours of focused practice every day for 10 years.]

To get good, you have to practice all the time.

Anything that makes it easier for your users to get practice – any time, anywhere – will help them get their 10,000 hours (and get good) sooner.

Give your users patterns for success

In any pattern you give your users, make sure that there’s “the one thing” that they can take away as a lesson

You need to answer the question: “What’s the one thing you can do to be amazing?”

Give your users better gear

They’ll work better

“Spend the money!”

Give people a way to justify the better gear you’re offering them

Motivation is important

Treat motivation as a gift

Make a product that people will actually use

“Your treadmill is not in the corner gathering dust because you don’t use it, you don’t use it because it’s in the corner.”

“Make the right thing easy for people and the wrong thing hard.”

And now, some anti-patterns:

We focus on the tool and not the thing the users want to accomplish with the tool

“We treat people really well before they buy, and afterwards, we treat them poorly.”

This is also the reason people don’t want to upgrade

If we want to help people upgrade – which is what they’ll need to do if they want to go forward – we have to accept that it’s a loss and a hit to their self-esteem

We write FAQs as if our users they were intellectually curious and have a tablet PC handy

People hit the FAQs and help because they’re having a horrible experience

“Don’t let the ease-of-use police” step in an dumb something down

You don’t feel awesome when you’ve mastered something that a 3-year-old can master

Hiring a social media consultant is the wrong thing to do

They focus in the wrong direction

Social media consultant are focused on making your users love you, which is the wrong thing – nobody is awesome because they love you

They think the goal is to make users want to party with you

The true goal is to make your users want to party because of something you did that helped them become awesome. They should want to party because of you, but without you

You want to connect users with other users, not with your company

A much better use of social media is to find out:

What role we play in our users’ lives

What role our competitors play in our users’ lives

What the pain and pleasure points for our users are

By trying to be competitive and focusing on our competitors, we end up being uncompetitive

This leads to featurities

We end up building things that end up harming our users

The best thing we can do is to look at the bigger, cooler thing – the world in which our products and our competitors’ products exist, the problems that the products are trying solve, the things at which our users are trying to kick ass – and blog, tweet and use social media about that

Getting WOM (Word-of-Mouth) may be the social marketers’ holy grail, but the true goal is WOFO – Word of [Effing] Obvious.