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Virtual Communities at Work

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Virtual Communities at Work Challenges & Strategies for enterprise adoption of Web 2.0 (Enterprise 2.0) Jose Luis Lopez August 2007 “ Web 2.0 is the latest moniker in an endless effort to reignite the dot-com mania of the late 1990s.” John C. Dvorak

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Enterprise 2.0 <ul><li>Six components (SLATES): </li></ul><ul><li>S earch for any information platform to be valuable </li></ul><ul><ul><li>users must be able to find what they are looking for </li></ul></ul><ul><li>L inks are an excellent guide to what’s important and provide structure to online content </li></ul><ul><li>A uthoring . People is willing to contribute </li></ul><ul><ul><li>Internet blogs and Wikipedia have shown that many people have a desire to author </li></ul></ul><ul><li>T ags . Categorization of content </li></ul><ul><ul><li>The categorization system that emerges from tagging is called a Folksonomy (a categorization system developed overt time by folks) </li></ul></ul><ul><li>E xtensions . Smart categorization and pattern matching </li></ul><ul><ul><li>Algorithms to say to users, “if you liked that, then by extension you’ll like this.” </li></ul></ul><ul><ul><li>Includes recommendations, popular items, similar topics </li></ul></ul><ul><li>S ignals . Notification to users when new content of interest appears (email alerts, syndication). </li></ul><ul><ul><li>Aggregators periodically queries sites of interest for new notices, downloads them, put them in order and display their headlines. </li></ul></ul>http://sloanreview.mit.edu/smr/issue/2006/spring/06 /

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Enterprise 2.0 Technology <ul><li>Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers </li></ul><ul><ul><li>Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. (Wikipedia's definition). </li></ul></ul><ul><ul><li>Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. </li></ul></ul><ul><ul><li>Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people's interactions become visible over time. </li></ul></ul><ul><ul><li>Freeform means that the software is most or all of the following: </li></ul></ul><ul><ul><ul><li>Optional </li></ul></ul></ul><ul><ul><ul><li>Free of up-front workflow </li></ul></ul></ul><ul><ul><ul><li>Egalitarian, or indifferent to formal organizational identities </li></ul></ul></ul><ul><ul><ul><li>Accepting of many types of data </li></ul></ul></ul>

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Community at the Enterprise <ul><li>Community ( Own Definition ) </li></ul><ul><ul><li>Group of people with different agendas, collaborating in a dynamic environment to achieve specific results under defined rules </li></ul></ul>

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Community at the Enterprise <ul><li>Corollary </li></ul><ul><ul><li>Individuals with a different level of involvement </li></ul></ul><ul><ul><li>each member may have different objectives and grades of interest at the Community </li></ul></ul><ul><ul><li>there is a core group at the Community that shares common objectives ( Community Office: Leader + Champions ) </li></ul></ul><ul><ul><li>The Community is an evolving entity, continuously changing </li></ul></ul><ul><ul><li>Ultimate goals and intended results are guided by the community leaders </li></ul></ul><ul><ul><li>Collaboration is beyond a virtual workspace or electronic tools; it is the combination of people, leadership and tools. </li></ul></ul><ul><ul><li>Basic rules to collaborate are defined and accepted by members </li></ul></ul><ul><ul><li>Formal and informal communication means and methods coexist </li></ul></ul>

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Ultimate Goal <ul><li>Liberation of the Work Force </li></ul><ul><ul><li>Give power to the People </li></ul></ul><ul><ul><ul><li>Voice, Vote, Vocation to the People </li></ul></ul></ul><ul><ul><li>Democratization of </li></ul></ul><ul><ul><ul><li>Access </li></ul></ul></ul><ul><ul><ul><li>Produce </li></ul></ul></ul><ul><ul><ul><li>Express </li></ul></ul></ul><ul><ul><li>Productive Leisure </li></ul></ul><ul><ul><ul><li>More efficient, less work overload </li></ul></ul></ul><ul><ul><li>Collective conscience </li></ul></ul><ul><ul><ul><li>An awareness and responsibility </li></ul></ul></ul><ul><ul><ul><li>The power of a million soft voices </li></ul></ul></ul><ul><ul><ul><li>Community is a common identity </li></ul></ul></ul>