"We are incredibly sorry," Adidas said in a statement to USA TODAY Sports. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event."

What was the purpose of the email? Selling adidas apparel.

Twitter reaction to the email was swift:

.@adidas newletter for today is titled "Congrats, you survived the Boston Marathon!" Seems a little inappropriate