All posts tagged: Branding

Many people when I introduce myself ask how to engage with creative agency and what are the benefits of working with a agency vs. individual freelancer. The project widely defer and there is no single answer. In some scenarios company needs nothing more then single freelance artist, where in majority of the cases projects are complex and require whole team of people with a different focuses and expertise to achieve an optimal results. In my practice what starts as simple website redesign, it ends up being complete brand refresh, product optimization, brand positioning and digital strategies and often refreshing print collateral. Additionally there are many different agencies other and everyone should find its own fit and comfort level. Some agencies focus exclusively on the creative work, others are specialized in ads placement and strategies, some specialize exclusively on digital and web work. Focus in our agency for example is UI/UX…

One of the best things about branding on the web is the amount of options and tools available to promote your brand. There is a myriad of ways to reach out to your customers and target market while also standing out from the competition. If you started a branding campaign, it’s likely you haven’t even reached the surface as to what you can do. Here are some brand strategies that some companies are using with great success. 1. Using transparency to build trust Most brands prefer to keep their customers in the dark. However, using transparency can be immensely beneficial to a brand. Some companies are sharing everything from how their products are made, what quality control measures are being taken, what ethical measures are being met, etc. The point is not to be transparent about everything but pinpoint an issue that your audience has suspicions about in your industry…

The most obvious aspect of your brand is the visual presentation that you are portraying, so it’s only natural that you put a lot of thought in the graphics you use in all your communications. The logo is probably the first thing that comes into mind when companies think about their brand. However, branding with graphics goes beyond your logo as you can use graphics in a variety of ways to engage and make an impression with your target audience. You have to first come from the perspective that the brand is perceived image and emotional response that a company has with the audience. Once you understand that, it becomes clear that the logo and the brand message isn’t enough to communicate what needs to be said. By tying in images that represent what customers can expect from doing business with your company, the target audience will get a clearer…

As you know, a company’s visual presentation speaks volumes about the brand. It doesn’t convey everything about the brand but it’s obviously the first thing that a person recognizes. So if you feel like your visual presentation doesn’t seem to hit the mark as it used to, it might be time to go through a visual brand refresh. With that said, you probably want to make sure that you’re making the right decision. Here are some cues that indicate a revamping is needed. The Colors Seems Dull? If the colors in the logo and presentation seem dull, then it probably is. You want the colors to lift the eyes, not take the backseat on a website, catalog, print ad, etc. This doesn’t mean that you necessarily have to change the colors that you’ve been using in your visual brand identity. Sometimes it’s a matter of changing the shade of the…

Trying to design a meaningful but strong logo can be challenging. It’s not unusual for companies go through multiple artists and renditions to find the right look. And when it comes to the right look, the common thought process is that the logo needs to clearly communicate what the company/brand does. That’s why the goal with logo design is often simplicity. More often than not, simplicity works wonders but it may be acceptable to make the logo it a bit more complex, subtle, and distinctive. Many companies are too literate with their logo. You want your logo to stand for something that makes your company unique. The key is to come up with characteristics that make your company or brand stand out from the competition and work with a designer to try to incorporate them into the look. Another common mistake is looking too much like your competition. What you…

When it comes to promoting a product, most companies focus on marketing it under the umbrella of their main brand. However, it may be a better idea to brand the actual product and market behind new brand identity. The whole idea behind this is to engage the target audience through a design, presentation, and message that is relevant and emotionally appealing to them. Why should you consider creating a brand for your products? In many cases, your core company brand may not necessarily have the right presentation and message for new target audience. For instance, your main company brand could represent technology innovation, but you may have a product that’s designed for gamers. It would be better to build the product brand around outstanding performance rather than have it fall under the umbrella of the core brand of computer hardware innovation as performance would be more emotionally appealing to the…

Are you planning on going through the rebranding process? As you may have already have found out, coming up with a new brand identity is challenging. No business can get over the fact that change is an inevitable necessity at some point in its lifespan. The good news is that a new brand can completely change your business. It means being able to target a new market/segment of customers, change your strategy, or offer new products/services. There are many different ways to go about it, but for many businesses, the rebrand starts with the web design. If you think about it, your website is the perfect vehicle to launch the new brand identity. It’s easy to gauge a response, forgiving of mistakes, and strongly representative of the business. It’s not far-fetched to try experimenting with a new brand name or new statement to see which ones elicit the most response….

Are you aware of your brand is being perceived by your audience? Visual branding is all about communicating the characteristics and benefits of your brand through your imagery. There are many companies that have strong logos and a strong message but lack the imagery to give their audience a clearer picture on what they are about and what kind of value they can provide. If you’ve made the same mistake and you’re in the process of creating a visual presentation that better represents your brand, you need to think about your web design decisions more carefully. When your visitors hit your website, they’ll be presented with the visual elements before they even start reading the words on the page. For this reason, you want communicate the value, uniqueness, relevance, and other qualities on your brand through your design. Much of web design projects are made up of trying to figure…

My colleague, Esther, recently wrote about UX (User Experience), the process of enhancing the user’s experience through customer satisfaction; it is identified through increasing loyalty and improving usability in the interaction between the customer and the product or service. Focusing on the interaction of humans and their machines, the very nature of the environment has the ability to shape how the viewer interacts with the website and the impression that they absorb of the organization. Directly connected to UX is UI, the user interface – the actual space where the user experience takes place. When designers and creative thinkers begin to consider new projects and initiatives, their brainstorming must also take care to infuse an ideal UX and UI. The ultimate goal for an optimal user interface is to provide a space where the intended process is easily experienced, efficient and enjoyable (producing the best results with minimal effort, while…

Everyone has heard of the phrase “a picture is worth a thousand words” before. That phrase has far more meaning when it comes to marketing your products or services. There is a lot you can say about what you have to offer, but those words can be taken to a whole new level with the right visuals. This is essentially where visual branding comes in. You want to create a positive emotional reaction in your prospect or customer on an implicit level while also supporting your explicit message. When people talk about branding, it’s usually about the company image. But that doesn’t mean a product or service shouldn’t have a brand. There are many examples of companies that have built a brand for a line of products to showcase them in a particular way and to also distinguish them from their other products. So what can you do to create…