Blitzscaling:

Prioritize speed over efficiency.

If classic start up growth is about slowing your rate of descent as you try to assemble your plane, blitzscaling is about assembling that plane faster, then strapping on and igniting a set of jet engines (and possibly their afterburners) while you’re still building the wings.

Its “do or die,” with either success or death occurring in a remarkably short time

Mr. Koch, whose net worth of about $50.5 bil­lion tied him with his brother as the world’s 11th-rich­est per­son in Forbes mag­a­zine rank­ings, gained most of his wealth from a 42% stake in Wi­chita, Kan.-based Koch In­dus­tries, which has in­ter­ests rang­ing from oil to beef to pa­per and is the sec­ond-largest closely held U.S. com­pany.