Barclays Bank

Brass / Copper / Bronze Barclays Bank Sign with a green patina of verdigris located outside the branch at Preston Circus, Brighton, East Sussex. The metal plate with floral details, enameled lettering, and Grecian / Roman stone like setting was needed when the bank was originally built to underwrite customers belief that this was a safe institution for their money.

That's really interesting about the thinking behind the design. Personally, I wouldn't look twice at it but if you think about it, design is so important. You're not going to go anywhere near a bank with a lopsided, painted wooden sign. It certainly wouldn't give me much confidence in their banking services.

The psychology that sometimes goes into design is amazing. Half the time, you don't even know it's happening.