Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

Facebook announced it a few months ago, and now it’s live for most of us : Facebook now updates Insights data in real-time. Well almost. The updates are every 15 minutes AND not all the Insights metrics are updated in real-time. To be precise, most aren’t.

So here is below the full list of the Facebook Insights metrics that are currently available in real-time through the API. Most are also available through Facebook Insights.

As you will see, all the metrics updated in real-time are related to the posts of the page, not the page itself (except one).

Question is : what are you going to do with these ?
In our opinion, except if you’re using an external Facebook Analytics solution with dedicated real-time features, they are pretty useless.

What’s your opinion ?

– Page storytellers : The number of people sharing stories about your page – Post stories : The number of stories generated about your Page post – Post stories by action type : The number of stories created about your Page post, by action type (like/share/comment) – Post storytellers : The number of unique people who created a story about your Page post – Post storytellers by action type : The number of unique people who created a story about your Page post, by action type (like/share/comment) – Post impressions : The number of times your Page post was seen – Post impressions unique : The number of people who saw your Page post – Post impressions paid : The number of impressions of your Page post in an Ad or Sponsored Story – Post impressions paid unique : The number of people who saw your Page post in an Ad or Sponsored Story – Post impressions organic : The number of impressions of your post in Newsfeed, Ticker, or on your Page’s Wall – Post impressions organic unique : The number of people who saw your post in their Newsfeed or Ticker or on your Page’s Wall – Post impressions viral : The number of impressions of your Page post in a story generated by a friend – Post impressions viral unique : The number of people who saw your page post in a story from a friend – Post impressions by story type : The number of times this post was seen via a story published by a friend of the person viewing the post (comment, etc.) – Post impressions by story type unique : The number of people who saw your page post in a story from a friend, by story type – Post consumptions : The number of times people clicked on anywhere in your posts without generating a story – Post consumptions unique : The number of people who clicked anywhere in your post without generating a story – Post consumptions by type : The number of times people clicked on anywhere in your posts without generating a story, by consumption type (photo views, video plays, link clicks, other clicks…) – Post consumptions by type unique : The number of people who clicked anywhere in your post without generating a story, by consumption type (photo views, video plays, link clicks, other clicks…) – Post engaged users : The number of people who clicked anywhere in your posts – Post negative feedback : The number of times people took a negative action in your post (e.g. hid it) – Post negative feedback unique : The number of people who took a negative action in your post (e.g., hid it) – Post negative feedback by type : The number of times people took a negative action in your post broken down by type (Hide, Hide all, Unlike page, Report spam) – Post negative feedback by type unique : The number of people who took a negative action in your post broken down by type (Hide, Hide all, Unlike page, Report spam)