E-Mail Marketing

E-Mail marketing is promoting your business by sending overt E-Mails and newsletters. It uses promotional letter clubbed with product and service details to deliver the business message to audience. It is cost effective method to convey your message to highly targeted visitors. Results of E-Mail marketing are quantifiable and measureable.

Types Of E-Mails

There are following types of Emails used for E-Mail marketing −

Transaction E-Mails

You get these mails after you are done with any transaction such as buying a product. They confirm the business transaction with information such as cost per unit, number of units bought, total cost, mode of payment, shipping details, delivery time, etc.

Newsletters

They include information to keep customers involved. They foster relationship with customer.

Promotion E-Mails

They carry details of any promotional activity such as sale, new offers, etc.

E-Mail marketing being cost-efficient and measurable, needs strategic planning and creative execution of campaign. You need to personalize message, deploy it, and analyze the results.

Setting Up an E-Mail Marketing Campaign

These are the general steps taken to set up an E-Mail marketing campaign.

Create a database of customers. You can buy it or can generate from your website backend. Embed the customer details such as contact information, client status, lead source, etc.

Create a newsletter. Put in the relevant information they may need. Set the subject line timings and frequency. Add discounts and bonus you offer.

Make it look eye-catchy, informational, and useful.

Mention deal expiry date and time.

Drop a link in email if necessary.

Buy servers capable enough to bear the load.

Test you email before you send it. Check all details, images, and links.