The Insistence of the Oreo

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Everyone who grew up eating Oreos, which is everyone whose parents let them, knows the proper way to eat one: You split the halves and pray the frosting stays cleanly on one side. Peyton Manning knows this, because that's how he did it in the 2008 ad for Oreo's "Double Stuff Racing League," above, long before his real-life league shakeup. Now the snack is celebrating its 100th year — the original "Oreo Biscuits" started in a Nabisco factory in New York and have since become the best-selling cookie around. Nabisco has gotten a lot of mileage out of its marketing, which has been cited as one of the earliest reasons for its success, but there's something else about the look of the cookie and the way you eat it that seems immediately timeless. Despite all the later, inferior iterations (chocolate, double-stuffed, etc.), it's always been perfect just on its own. At the very least, it will always be way more fun than dipping Chips Ahoy into milk. Which is probably why grown men like Manning can get away with selling them on TV.

If you have any particular preferred method of Oreo enjoyment, let us know in the comments.