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Roland Rust

Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.

A paper by Sandor Boyson, research professor and co-director of the Supply Chain Management Center, titled “Unified Communications: Leading Advances in Global Decision Making & Economic Development,” was published in the World Economic Forum’s 2008 Global Information Technology report.

Roland Rust, David Bruce Smith Chair in Marketing, chair of the marketing department, and executive director of the Center for Excellence in Service and the Center for Complexity in Business, has been named Disting

Chris Dellarocas, associate professor of information systems, received his PhD from the Massachusetts Institute of Technology. His research studies how online reputation mechanisms, online product review sites and other Web 2.0 technologies are affecting firm strategies, consumer behavior and competition among infomediaries.

Larry Bodin, professor emeritus of management science, and Michael Fu,professor of management science, were both elected as INFORMS (The Institute for Operations Research and the Management Sciences) Fellows.

In a study conducted for the INFORMS Society for Marketing, an article by Roland Rust, David Bruce Smith Chair in Marketing, executive director of the Center for Excellence in Service, and chair of the Smith School’s marketing department, published in the Journal of Marketing in 1995, was chosen as one of the 20 most influential marketing articles of the past 25 years.

William DeWitt has been named Professor of the Practice of Logistics, Transportation, and Supply Chain Management, an appointment given by the University of Maryland to individuals who have demonstrated excellence in the practice as well as leadership in specific fields. The appointment recognizes deWitt’s regional and national prominence in the field and superior teaching.

Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”