Miner success: a tasty new identity

Branding / Website development

The Diner Miner is a brand-new business venture devised to fill a gap in the restaurant world. An industry-specific data miner, the company helps eateries maximise savings, drive down costs and optimise performance. With the food element in mind, WhiteLight 's modern logo utilises a wavy graphic device that hints at the shape of a fork, or possibly steam, or maybe even some chillies...