Apple 'rejecting cookie tracking apps', claim app developers

Apple is rejecting apps that use cookies to track users, according to reports. Apps that use 'cookie tracking' technology have been rejected by Apple.

Apple is rejecting apps that use cookies to track users, according to reports.

Various app developers have told Tech Crunch that Apple is starting to reject apps that use 'cookie tracking' technology. The technology is also referred to as 'HTML5 first party cookies' or 'Safari flip-flop'.

Apple recently introduced an Advertising Identifier in iOS 6.1. This new tracking technology, called IFA or IDFA (Identifier for Advertisers), doesn't identify you personally. It just provides data that advertisers can use to send relevant ads to the right devices.

There is general agreement that IFA is an improvement over the previous system of Unique Device Identifiers (UDID).

Fiksu's Craig Palli suggested to TechCrunch that Apple likely wants developers to start transitioning to its own Ad Identifier technology.