Video of the Week :: BELIEFS :: “Swooner”

Despite opening in the grungey bathroom of Toronto’s Unlovable bar, the video for BELIEFS’ “Swooner” is oddly soothing.

The concept is simple: watch as singer Jesse Crowe has her head shaved, and witness the interaction between her friend and headshaver Shehzaad Jiwani (of Greys). The music, meanwhile, holds to its dreamy, floating hum throughout, and adds to the strangely feel-good vibe of the video.