Sono's WHY DON'T YOU PLAY IN HELL Lands A New US Trailer

With its arrival on North American shores imminent a new trailer for Sono Sion's gonzo Why Don't You Play In Hell has arrived online. I literally ate my shirt at Fantastic Fest last year because of this film (and R100, it was a team effort) and the general level of insanity it inspires. Here's how the Toronto International Film Festival pitched it back in the day:

A renegade film crew known as "The Fuck
Bombers"! Yakuza gangsters hell-bent on
revenge! Decapitated heads! A French kiss
from a mouth full of broken glass! And a
catchy toothpaste commercial jingle ... ?!

Cult film director Sion Sono, known for
his outlandish work including Suicide Club,
Love Exposure and Cold Fish, is back with
Why Don't You Play in Hell?, a wild, perverse,
and bloody tale guaranteed to leave
the audience slack-jawed in shock.

Hirata (Hiroki Hasegawa) dreams of
being a movie director, and with his ragtag
film crew, The Fuck Bombers, he intends
to shoot a masterpiece. Meanwhile, a feud
between yakuza clans heats up after big
boss Muto's wife massacres rival boss
Ikegami's gang, jeopardizing her daughter
Michiko's acting career in the process.
Ten years later, and days before his wife's
release from jail, Muto must somehow
prove to her that Michiko has become a
big-screen star. And so, the ruthless criminal
underground and the happy-go-lucky
Fuck Bombers collide in an orgy of blood
and B-roll.