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How Airlines Mine Personal Data In-Flight

Flight Attendants Are Likely to Know What Fliers Will Buy on Board

Airlines are finally starting to learn to use their wealth of customer data, meaning frequent fliers should soon expect flight attendants to know their birthday, how they like their coffee, and what they're likely to buy onboard. Jack Nicas reports on the News Hub.

One day soon, frequent fliers should expect flight attendants to know their birthdays, how they like their coffee, and what they're likely to buy on board.

After years of dithering, airlines are learning to use the wealth of customer data they collect. Greater stability in an industry long roiled by bankruptcies is enabling carriers to invest in technology to personalize the flying experience and better target promotions. But the...