It is no secret that Google and Amazon are embroiled in a battle of power. It might seem silly to consumers but, it might end up costing the two companies millions of dollars. Amazon has been refusing to sell Google hardware on its platform, and Google has responded by blocking YouTube access on Amazon’s line of Echo and Fire TV products.

Now, it is fair to assume that Google can’t replicate Amazon’s online presence and Amazon, in turn, can’t make a platform as huge as YouTube right now. But, it appears that Amazon is not willing to give up the ambition of having its own YouTube-like platform. Amazon filed trademarks requests with the US Patent and Trademark Office for products called AmazonTube and OpenTube.

Interestingly, this happened the same day Google announced that Amazon devices will lose YouTube access from the 1st of January.

Apart from that, a report claims that Amazon has been registering new domain names including AlexaOpenTube.com, AmazonAlexaTube.com, and AmazonOpenTube.com.

If these are more than just routine patent filing activities and Amazon goes ahead with its plan of launching a YouTube competitor, it will be interesting to see how the consumers respond and whether it will be available to match up to the vast content that YouTube offers,