TALK ABOUT POP CULTURE

Great video content makes up for poor quality playback

Tuesday, 17 August, 2010

From a report titled “The Effect of Content Desirability on Subjective Video Quality Ratings”, a finding that people aren’t so much concerned about the quality of a video they are watching, than their assessment of its content. In other words people are happy to view videos with poor quality playback so long as they enjoy what they are seeing.

“If you’re at home watching and enjoying a movie, we found that you’re probably not going to notice or even concern yourself with how many pixels the video is or if the data is being compressed,” Kortum said. “This strong relationship holds across a wide range of encoding levels and movie content when that content is viewed under longer and more naturalistic viewing conditions.”