The Status Quo. The growth of today’s mobile environment has not only evolved but is increasing at lightning speed. Over the past years, various marketers around the world have digitalized their marketing strategy…

Mobile Marketing Automation may be one of the key marketing technologies for your company. If used correctly, the service can bring benefits not only for a marketing team but for an entire corporation. Have…

As a marketing strategy, Mobile Marketing Automation has divergent impacts in different situations. While the set of characteristics can vary per company, several core competencies must exist for a Mobile Marketing system to…

In some cases, Mobile Marketing Automation technology is complementary to existing marketing tools. However, in most cases the technology completely overlaps all previous methods that have been used. Therefore, it is of…

In a previous post about What is Mobile Marketing Automation I mentioned, that Mobile Marketing Automation is an emerging technology that takes advantage of data analytics tools to transform data about mobile users…