The 'frequency_cap' is the number of times the user will be redirected to AdF.ly advertising in 24 hours.The 'frequency_delay' is the number of minutes between adverts show to the user, it recommended to keep the default settings.

The 'init_delay' is the number of seconds between the advertising being displayed and your website loading. It is recommended to keep this to a few seconds so that user will see your website first and then our advertising. It reduces the chances of the user clicking the BACK button.

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