DALLAS (June 23, 2009) – Pegasus Solutions
has teamed with Rubicon, a leading
provider of market intelligence, to offer hotels agency and demand reports
as part of a customized market intelligence reporting platform. Already
recognized by early users as the most comprehensive and powerful hotel
market intelligence tool available, MarketVision agency demand reporting
allows hotels to measure performance against their competitive sets using
various metrics and analyses for historical and future bookings.

This new innovative suite of reports offers the best integrated insight
into market performance, with available measures based on revenue, net
reservations, room nights, ADR (average daily rate), market share, average
lead time and average length of stay. Additionally, booking patterns can
be analyzed through the evaluation of room rate achieved, geographical
source of business, travel agency, consortia / travel management company
(TMC), or the channel that produced the bookings. This wide variety of
reporting options, and far-reaching vision for forecasting has already
directly impacted business for Hesperia Hotels, a member of Pegasus’ Utell®
Hotels & Resorts representation service, according to Danielle Keogh,
director of sales for the Hesperia London Victoria.

“We recently began using MarketVision over the past few months, and
it has already had a profound impact on our business, enabling us to better
forecast and target specific segments for growth,” Keogh said. “We now
have access to forward-looking data that includes the current month, plus
three months ahead, which has proved indispensable in our business planning,
along with the provision of unlimited travel agents, TMC and consortia
data. We have found the MarketVision product to be unrivaled in terms of
the range and scope of reporting available to help achieve our revenue
objectives.”

MarketVision’s capability to provide information on which sources have
booked a property’s competitive set historically, as well as a view of
booking demand up to 120 days out, can transform a property’s sales, marketing
and revenue management decisions. Hotels can dynamically see and act against
relative market performance, which also sets MarketVision apart from other
market intelligence tools. Sarah Pugh, director of sales for The Stafford
in London, reports MarketVision immediately and directly affected the hotel’s
ability to both target and win business.

“We’ve always used business intelligence, but too often received reports
weeks after the month that only looked backwards,” said Pugh. “MarketVision,
on the other hand, lets me look all around our business this week, next
week, and over the next few months, so I can actually compete, instead
of regretting after the fact that The Stafford wasn’t chosen. Additionally,
the detail of the reports allows me to determine who is booking. For example,
I’ve already seen opportunities to work with other consortia next year.
I know exactly who we need to be working with, which previously would have
been unclear.”

MarketVision reports aggregate, organize and calculate various indexes
to assist hoteliers in understanding their market position, including market
share, target and market penetration measures. These measures also utilize
“exception flags” that indicate performance status clearly – a red flag
will display a hotel not receiving their fair share of room nights, whereas
a green flag will indicate a property that has received or exceeded expected
fair share.

Data used in the reports is sourced from Pegasus Solutions’ industry-leading
UltraSwitch, which transmits reservations for 90,000 hotels, processing
more than 49 million bookings annually, representing over 100 million room
nights and in excess of $15 billion in hotel revenue. This is supplemented
by data from Rubicon. Ric Leutwyler, president of Utell Hotels & Resorts
and chief marketing officer for Pegasus Solutions added that MarketVision
further expands Pegasus’ arsenal of tools for hotels to compete.

Editor’s Note: Pegasus Solutions is available for interviews at HITEC
Booth #1054, and at twitter.com/pegexec

About Pegasus Solutions IncPegasus Solutions is the world’s leading provider of technology and
services to hotels and travel distributors, supplying state-of-the-art
central reservation systems and electronic distribution services, advanced
agency commission processing and payment services, and hotel marketing
representation services. Founded in 1989, Pegasus created and launched
the hotel switch, and today its customers include more than 90,000 properties
around the globe as well as a majority of the world’s travel agencies.
Additionally, Pegasus’ powerful representation arm incorporates Utell®
Hotels & Resorts and Utell Connect, services that have been chosen
by nearly 11,000 member hotels in more than 130 countries, making Pegasus
the hotel industry’s largest third-party marketing, sales and reservations
specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the world.
Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including
regional hubs in London, Singapore and Scottsdale, Arizona. For more information,
please visit www.pegs.com or www.utell.com.

About Rubicon®Rubicon (www.RubiconGroup.com)
offers the broadest and deepest collection of market insight in the travel
industry today. A leading provider of competitive market intelligence and
market analysis to the global travel industry, Rubicon integrates competitive
market information into the business planning and revenue management practices
of its customers, including the top global hotel and rental car companies.
Its flagship product, MarketVision®, offers a comprehensive suite of
services that address market positioning in terms of price, demand and
channel. Rubicon's publishing arm, IndustryIntel®, provides insights
from the world's largest repository of future demand and cross-channel
pricing data.