About Signup Form Options

Signup forms are an easy but powerful way to extend the reach of your email marketing and enhance your long-term list growth. Mailchimp offers a number of options to attract subscribers from different audiences.

Start with our basic hosted form, or try one of our intermediate or advanced options. You can embed a form on your website, or add a form to social sites like Facebook, and platforms like WordPress or Shopify.

In this article, you'll learn about Mailchimp's signup form options, so you can choose which type of form is best for you.

Note

Mailchimp lists are single opt-in by default. That means, each time someone fills out and submits your signup form, we'll add them to your Mailchimp list. This makes it easier for people to join your list, which can be helpful if you're selling a product or capturing customers on the go. We also offer the double opt-in signup method, which requires email verification. If you've received a high volume of bounces, unsubscribes, or complaints, double opt-in is recommended.

You’ll be able to choose the opt-in settings you want to use on your forms each time you create a new list. If you want to change your list’s opt-in method, update an individual list’s settings. Or, if you have multiple lists, you can make changes globally on the Opt-In Settings page.

If your primary contact address is in the European Union, some of your lists may be double opt-in by default. Find out which method you’re using on the Opt-In Settings page.

Forms for Sharing

We offer a few different shareable form options that are published and maintained on our servers.

Landing Page Signup Form

Design a shareable landing page to collect new contacts. Landing pages use our Signup Form content block to create a simple form with the email address field from your list. Use this type of form as part of a specific marketing goal. For example, boost your list growth by collecting addresses in exchange for a free download or other limited time offer.

Regular Hosted Form

We automatically generate an easy-to-use, shareable signup form for each list. Customize the form and share the URL on your website, or with potential subscribers across your digital channels. Use this form if you need a shareable signup form that doesn't require you to work with HTML code.

Optional Advanced Form Mode

Forms for Your Website

Our web forms make it easy for potential subscribers to sign up to your list directly from your website. We have two types of web forms: the embedded form and the subscriber pop-up form. Use these forms as a part of your long-term list growth strategy, and for greater control over your signup form branding.

Embedded Form

With our embedded forms, you choose the type of form you want to display on your site, and we give you the code to use. Choose from our Classic, Horizontal, Condensed, and Unstyled forms. If you're comfortable with HTML, edit the form code to fit your organization's style and brand.

Forms for Mobile

Mailchimp Subscribe is a mobile app for your tablet. It's a simple and powerful tool to help you grow your list in your store, at events, and on the go. Use it to build signup forms and collect subscribers when you're working face-to-face.

Form Integrations and Plugins

If none of our form options work for you, or if you need to set up your form through an integrated platform, take a look at our integration and plugin options. Here are some resources that can help you get going.