Blog

If there’s one thing most creative companies can relate to, it’s not having versatile storage for their multimedia. While spacious external hard drives are options for some, HDs do not allow for customized search or seamless collaboration, features that are necessary for many types of artists, from musicians to graphic designers. Telecomms and the ArtsRead more

While we’re enjoying cooler temperatures, celebrations, the spirit of giving and a season of reflection–it’s also time to ponder the changes coming up for content marketing in 2017. If you’ve been in the publishing industry for a while, you’ve probably seen a great evolution. What can you learn, and what should you look forward to?Read more

The holidays are a magical time of year. Something that many of us look forward to, and there are those who do not partake. Yet, it is also a special time of year for those in marketing–trying to woo customers over with sales, sales, and more sales. In addition, the season can be marked byRead more

Policies set by government agencies and leaders affect how businesses operate. This is why it is critical for companies to pay attention to political trends in order map out planning and strategy for development. And, the 2016 Presidential election is one of the most unprecedented elections since 2000. For starters, you have the first femaleRead more

Can you remember when you were a toddler learning your first few words, like “ball”, “cat”, and “shoe”? Most likely, you don’t even remember when you first developed a vocabulary. On the other hand, it is much more likely that you do have memories that include looking at picture books – maybe you still recallRead more

Advertisements were once very simple. You told people your name. You told them what you did. Maybe you told them where to find you if it wasn’t already obvious. And no one threw fruit at you when you did this. Take out an ad in the paper, display a sign outside your shop, or maybeRead more

If you’re any sort of marketer, you most likely understand the series of hoops that is copyright infringement. As it continues to crop up in the news these days, copyright infringement is a hot topic that affects many individuals and businesses who often don’t know any better—people who simply want to market themselves, and mayRead more

We try not to bring up Mad Men too often in this blog, but this show has been fueling America’s fantasies about the advertising and marketing industry for the past decade. Some of these predetermined notions are good: episodes when Ken Cosgrove shows how both clients and their agency can benefit from a long termRead more

As of early October 2014, there were more mobile devices on the planet than people. Considering that mobile phones only date to 1973 and smartphones only date to about 2007, that’s an insanely rapid growth rate — and it’s affecting everything. Comedian Aziz Ansari has a section in his new book about how people nowRead more

Some robots are cool. BB8. Fembots. Bender. Wall-E. However, it’s never good for humans to sound like a robot, or appear as one—especially on social media. It’s called “social” media for a reason, after all. Twitter profiles and tweets without any personality are about the farthest thing from social as you can get. In fact,Read more