Watch out about a new definition: PERSONAL CLOUD. Something that all professionals in direct marketing was dreaming since years and that now, thanks to technology, is more than a possible scenario in not a distant future. In fact, it is starting to happen right now, thanks to rapidly developing technology called "personal clouds". Gartner has listed personal clouds as one of the top 10 strategic technologies for 2014. These clouds are being designed and built to give consumers more power, control and utility over their own information. Read on...

The road toward precision is moving on. Google has apparently begun beta testing a program for location-based advertising sales. Yes, he news is that: SALES, not impressions. This means that the future of communication efficacy will encompass the sales mesaurement even more than today. Read on...

I have a believe: we can be the greatest experts in managing the complexity that is driving our businesses, but our knowledege will be nothing without powerful ideas. Here following a great one. The protagonist is facebook used in a tricky manner by Monopoly. Have a look: quick article, very good inspiration. Read on...

A funny new site shows that predicting the future isn't any harder than taking a series of keywords and putting them in different combinations. it's really amazing what technolgy and human brain can imagine. Read on...

This very quick article starts quoting Orwell's “1984″ sentence “We are at war with advertising" to intorduce a brand new technolgical device able to block any type of digital advertising at router/server level... WOW! The reason why to install such a little machine is to get more bandwidth and rapidity in surfing the net. Well, I don't really know if is something destinated to failure, but - once again - is another signal about the necessity to re-think advertising ways. Read on...

WOW! Global eCommerce spending projected to hit $1.4 Trillion by 2015! Clear that it's growing, and growing fast, and growing all over the world. Things are moving, everything is changing and it seems that the oldest rules are not effective anymore. That's why you could find quite useful these quick suggestions. Read on...

Do you believe social business is an opportunity to fundamentally change the way the organizations works? In this case, you cannot miss the results from the 2013 MIT Sloan Management Review and Deloitte Social Business Study. I can anticipate that 70% of respondents to the 2012 global executive social business survey aswered "YES". Read on...

A brand is still a brand? "Content" is the holy graal of the advertising industry. Actually, I can't really say if producing content is, for a Company, the right strategy to get and mantain customers, but it is asbsolutely interesting how this "new course" is mashing-up things: a brand is still a brand? or is and publisher? or an actor? or a maker? or an artist? And - going with mind to the past - think for a while to Absoult advertising artwroks - is it something really new? In this desperate look for contents, a new trend pops-up: "using music the way normal people like to use it", said John Mescall, executive creative director at McCann Australia and lyricist behind “Dumb Ways to Die,” the cartoon-maiming, sing-along train safety PSA for Melbourne’s Metro. Call it branded pop music.Call it new trend. Call it "jingle". Call it advertising. In any case, read on...

In this digital era, in general every brand has become a publisher and thereby a content creator. It's not just something to explore: to get results and to stay competitive, it is even more a necessity.Meanwhile, people's online activity is ever more dominated by search engines. This means that brand are competing in an arena where they disappear: their visibility depends on the content they pushes out and on the frequency they do that. The result is that brand are today fighting against different players: entertainment and news. Read on...

8 B2B Social Media Marketing Tips To Avoid Failure is avery nice title. Easy to catch, as the tips you can read here following. Nothing stunning but very practical rules to be on the course. Read on...

Here you'll find an infographic that provides in a clear and easy way some hints, colleges and education ideas that you may find useful on your path to becoming that social media expert. Take a look...

Who has head the two word BIG DATA? Everybody, I guess. And you probably heard about WolframIAlpha http://www.wolframalpha.com I love the way Mr. Wolfram uses maths to show to all of us how simple is the power of numbers. In reading the followwing article, you'll be absolutely excited about him. Read on...

A very interesting articole about the behaviour of the US Mothers when they're using mobile devices. We know: moms are huge target, very considered expecially by FMCG brands. Everbody dreams to fall in love with moms, and a lot of effort are put on the battle to conquer a piece of their hart. With some very useful chart, and linkl to source of information, you can have a look to the following analysis. Read on...

A growing pool of global consumers are demanding that mainstream brands be sustainable. We know that one of the key strategy elements forthe present but especially for the future is the sustainability. But, it is not about offering a niche green product but to build sustainability into everything. Levi's is moving rapidly in this direction; Nike continues on this raod. And they have some lesson to tell. Read on...

Yesterday night in Milan, Italy, we had the opportunity to listen Bauman at the "Meet the media guru" night. The main take out is that there's no take-out: the liquid society is still liquid and no one have find yet any solid indicator about the right road for the future. No clues for politics, nor for welfare, nor for marketing industry. The only certinty: the web. Discover in this article - and the evidences coming from the Adobe report - the uncertainty about the near future. Read on...

Probably you know that around June, Twitter rolled out a free analytics platform accessible via the Ads section of its website. Another brick in the wall, and another tool to help all of us struggling in this data overload... I wonder: but WHEN will we have the time to collect, analyze, understand, compare, and extract useful clues to improve our marketing and advertising from this uge quantity of infos? You know, I have the feeling that we're loosing ourselves in this desperatley search of the Holy Graal that at the end (maybe) is (again) nothing more that our brain and cleverness. Sooner or later, new professionals will be needed: a sort of human-rss-feeder able to simplify the tons of information that are supposed to enlight us. (In any case) read on...

We all are mobilized. People are increasingly using their mobile phones to watch videos, you know. But the AD revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out today, mobile made up 13.2 percent of all video views in Q2 but only 5.6 percent of ad views. Mayabe is the little screens, maybe the connectivity, maybe the humans themselves or, maybe, the fact that the road to find effective ways to engage people in this constantly changing era is still long (and doesn't consider to apply old rules to new devices). Read on...

I would have to fully disagree. If a site is optimized for mobile, videos increase click through rates dramatically. the video should be no longer than 30 seconds to convert that person into a customer

Thank you Sam for your comment. It is interesting your suggestion to keep a video no longer than 30 seconds: a useful rule. The report mentioned in the article seems to suggest that advertising cannot effectively leverage on video to promote products and brands. My opinion: ivideos are peoples' engagement key tools but there is a lot to explore to overcome the traditional approach in using them.

We know a lot about the powerful help data gave to Obama re-election. Advertsinig is changing also for this. Her following an intresting post by Google itself, on how Analytics was essential for President Obama’s data-driven re-election campaign in 2012. Read on...

Yes, Publicis and Omnicom, two of the largest global advertising agency holding companies, today confirmed that they will merge. You know, is like saying that Coke and Pepsi merge. Or that Ferrari and McLaren merge. Or, again, that Apple and Microsoft do the same. In any case, is undoubtedly a strong signal in this rapidly changing world of advertising. Of course, someone will say "this is to create the biggest group in the world"... other shoud reply "two groups that merge to create a more solid one"... or "a move to create value for shareholders"... I would add "when you need to survive...". Read on...

As healthcare organizations the Mayo Clinic is something unique. Have you ever heard a clinic that has one of the most popular channel on Youtube (http://www.youtube.com/user/mayoclinic)? And more than 300.000 Facebook followers? And Newsblog, Podcast and even a blog in which patients can share their experiences? The use of social media by the Mayo Clinic works also to help other hospitals, professionals and patients to promote health education, health literacy and healthcare delivery worldwide. Vision combined with actions, amazing! But what I found really itneresting is the answer that Lee Aase, the Director of the Mayo Clinic Center for Social Media gave when asked what was the biggest lesson learned at Mayo. He answered, “The biggest lesson is that there is really no substitute for valuable contents". Healthcare consumers want and need in-depth information and it is his job and the Mayo Clinic’s job to offer them that information. “The main idea is to understand that there is a thirst for information out there," said Lee. “When people get sick, they want information and they want it right away." Very clear, isn't it? Read on...

Xbox One created 'with advertising in mind' Well, I really don't know if it's a good news. I mean, someone could argue that the places really free-adv are becoming rare. Anyway, it is interesting the fact that a game consolle is created with the aim to combine enterntainment and advertising into an innovative engaging platform. Read on...

Currently in beta, Google have released a Universal Analytics tool set features to their well known analytics platform. The aim is to change the way that data is collected and organised in this rapidly evolving online world of multiple platforms. Multiple platforms is not just limited to desktop, tablet, phone, but indeed spread to the likes of game consoles, the point of purchase (POP), the shopping trolley, ski lift, billboard and so on: the future of data does indeed seem to be blurring the lines between online and offline. Read on...

I still remember what one of the bossess I met during my career said to me: "Never explain to much an idea. If it is a REAL idea, no explanation is needed. It will be immediately get". The reloading of advertising needs ideas. Simple but powerful ideas. That's why I would like to share this one. It's great. It's engaging. It has meaning. It's absolutely relevant. It bring solutions to the people. And it demonstrates the value of a powerful thought. Let's have a look...

Hey, listent to this: "We use phrase extraction and natural language processing. The service uses the same word-crawling algorithm on the web to write its own reviews, giving its own five-star rating to restaurants based the number of positive or negative things said about the venue. We’re not aggregating stars but words". W-O-W! That's amazing, we are gonna to not see anymore 3 stars rating on everything... Read on!

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