Bacardi adds spiced variant to its flavoured rum collection

BySonya Hook

| 14 March, 2019

Bacardi has launched a spiced variant to tap into the global demand for flavoured rum.

Bacardi Spiced, which follows last year’s newcomers Bacardi Ginger and Bacardi Raspberry, is made with gold rum mellowed in charred American Oak, to add a hint of smokiness, and blended with natural flavours and spices. The producer also said it is made without using artificial sweeteners.

Tine Van Nevel, brand director – Europe, said: “The decision to introduce a spiced blend into our rum portfolio was a natural one as consumers have shown demand is there. We are confident Bacardi Spiced will satisfy the taste buds of long-time spiced rum drinkers as well as converting some new fans with its unique combination of spices and flavours.”

Bacardi Spiced has an initial exclusive listing with Tesco, where it is priced at £15.99, before rolling out to all major UK retailers from April 2019.

The launch offers Bacardi fans an option to extend into a spiced rum while staying within the Bacardi portfolio. Until now the spiced rum market at this price point has been dominated by Captain Morgan with its Original Spiced, Sailor Jerry Spiced and at a higher price point The Kraken Black Spiced.

Last year flavoured and spiced rums saw strong growth in the off-trade with sales rising 14% in both volume and value sales in the 12 months to September 2018.