Font of the day: Trade Gothic

Every day we showcase the best fonts on the web. Today it's Trade Gothic by Markus Feder, which is totally free to download.

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Here at Creative Bloq, we're big fans of typography and we're constantly on the hunt for new and exciting typefaces - especially free fonts. So, if you're in need of a font for your latest design or just like to keep a collection so you're prepared, we may be able to help out.

Every day, we're running 'Font of the day', where we'll be posting the best best free and paid-for fonts the web has to offer.

Trade Gothic by Markus Feder

Now for something a little different. Today's font of choice Trade Gothic is an animated typeface, created by designer Markus Feder. "Back in May, I was playing around with and animating a couple of letters," he comments. "Some friends of mine are doing some really great work with cel animation so I wanted to give it a try. I'd also seen animated typefaces for the first time a couple of years ago and really liked the idea.

Some friends of mine are doing some really great work with cel animation so I wanted to give it a try

"To get started with animation in Photoshop I started with the letter A and after that the whole thing grew legs and I just kept drawing. I used Photoshop with a set of custom actions to improve the animation workflow.

I approached each letter by making a rough draft to see my idea for the animation would work the way I imagined it and to figure out the timing. The inspiration for the letters came from everywhere. I wanted to animate each in a unique way and give them all a different character. So far the response to this project is very interesting. It seems like everyone has their own favourite character.