What you need to know in advertising today

Mark Zuckerberg, chief executive officer of Facebook, Dan Rose, vice president, partnerships at Facebook, and Sheryl Sandberg, chief operating officer of Facebook, attend the annual Allen & Company Sun Valley Conference, July 12, 2018 in Sun Valley, Idaho. Drew Angerer/Getty Images Facebook has been in talks with banks about accessing users' financial data and integrating it into its platform, according to a new report from The Wall Street Journal on Monday.

The report sparked immediate outrage from critics and privacy activists, who fear the Silicon Valley tech firm is attempting to gobble up ever-more information, mere months after an unprecedented crisis over how it handled user data in the Cambridge Analytica scandal.