Meaning and symbolism behind the name and the logo. Logo design by Lisa Hoffman.

Gaia

Ancient Greek goddess of Earth.

Gaia Theory

Gaia Theory asserts that living organisms and their inorganic surroundings have evolved together as a single living system that greatly affects the chemistry and conditions of Earth’s surface. Some scientists believe that this Gaian system self-regulates global temperature, atmospheric content, ocean salinity, and other factors in an “intentional” manner. Earth’s living system appears to keep conditions on our planet just right for life to persist.

wisdom |ˈwizdəm|

nounthe quality of having experience, knowledge, and good judgment; the quality of being wise.

Great Horned Owl (Bubo virginianus)

Found from the Arctic tundra to the tropical rainforest, from the desert to suburban backyards, the Great Horned Owl is one of the most widespread and common owls in North America. It is the only animal that regularly eats skunks. Symbolically, owls are associated with the moon, seeing what is hidden, magic, prophecy and wisdom.