BlackBerry acquired community management company Scroon in May 2013

It was revealed today by data compiled by Bloomberg that BlackBerry have acquired Scroon back in May. The news was kept on low profile due to the delicate negative news on BlackBerry.

Scroon specializes in social media management and was brought on board to help further all of the BBM services that BlackBerry has to offer. The company also manages accounts for Facebook, Twitter and other big-name companies.

Scroon’s Mars said he hadn’t disclosed the purchase by BlackBerry before because of the “delicate media buzz” around the company, which introduced a new line of phones this year in an attempt to regain market share. After the devices flopped with consumers, BlackBerry announced in August it would consider takeover offers and focus more on phones for business users. This month, it shelved plans to sell itself to a group led by Fairfax Financial Holdings Ltd., its largest shareholder.