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MINNEAPOLIS (WCCO) — It’s what many of us enjoy doing every day: flipping through the many cable channels we pay for to see what’s on. Now, however, that daily activity is going to cost certain cable subscribers more.

“It was a little shocking to open up your email and see that it had gone up so much when I already feel like we are paying so much for basic cable, basic Internet,” said Comcast customer Sara Boyd.

Boyd says last month her cable bill was $121. This month, it’s $173.

“It was about $50 higher than it normally is, and I looked at the bill and I couldn’t find a reason why. It just looked like the basic charges had gone up about $50,” Boyd said.

Boyd called Comcast to see if there was a mistake.

“That is the new rate and that is as good as you can get that is actually still part of a deal,” Boyd said.

Comcast says Boyd is one of many customers who had a promotional rate that ended.

Any customers within their promotional period, which is about half of Comcast’s customers, will not see an increase, even when prices go up April 1.

Comcast says on average customers can expect to see a 2.8 percent increase.

“It seems like to me it’s a rip off,” said Willie Greer.

Greer says he has decided to do without his Comcast cable.

“It just keeps going up, and you’re not getting no better service or nothing,” said Greer.

Comcast says customers are getting better service this year than last, with more high-definition channels, more on demand options and increased internet speeds.

Comcast says they are providing the next generation of technology to its customers adding value to the product. They are not opposed to working with customers to help them get the best possible service at the best possible price.