PR pros: Honesty best policy after bankruptcy

By Bea Quirk
CHARLOTTE — Businesses in Charlotte and elsewhere that file for bankruptcy are learning they can’t just focus on the legal and accounting aspects, which can drag on for months before and after the actual filing.
Nor can they just focus on their own problems and worries or stick their head in the sand, hoping it will all go away.
Local public relations professionals point to Tiger Woods’ handling of his recent marital infidelity publicity as an example of what not to do in a crisis.