An indoor location is a system used to locate people or objects inside a building with the help of radio waves, acoustic signals, magnetic fields, and other sensory information which are collected through mobile devices. Indoor location is a tracking of any object which is present in indoor and also known as indoor localization. Indoor positioning system advanced technology is used for tracing objects which can locate objects or humans situated in a company with the help of radio waves or acoustic signals collected by handheld devices including mobile phones, and other devices.

The major factors driving the growth of indoor location market are consistent support to governments for confirming public safety, increased usage of smartphones, and inadequacy of GPS technology in indoor locations. Moreover, rising usage of smartphones with innovative mobile applications, mobile commerce, trend of digitalization, and technological advancements are boosting to the growth of the indoor location market. In addition, the government awareness to have improved positioning technology for urban security segment and public safety are enhancing the demand for indoor location solutions. In indoor location market, professional services are majorly crucial and comprise solutions offered by the service providers to increase the awareness and growth of indoor location solutions and technology for attracting customers to stores and navigation. In terms of indoor location services segment, this segment is accounting a high adoption rate in the overall indoor location market owing to its requirement to flow with shifting technology that can be used for advance development in the market.

Indoor Location Market: Market Segmentation

The Indoor Location market is segmented into six parts based on the service type, technology type, by software tools type, end-users type, application type, and geography.

Based on the service type the indoor location market is segmented into:

Manages services

Professional services

Based on the technology type the indoor location market is segmented into:

RF based (Wi-Fi/BLE)

Sensor and Tag Based

Others (Satellite/Remote Sensing and Microwave)

Based on the software tools type the indoor location market is segmented into:

Software Tools

Visualization (Indoor Maps, Monitoring, & Navigation)

Location Analytics

Context Accelerator

Others (Data integration & ETA, database management system)

Based on the end-use type indoor location market is segmented into:

Transportation

Hospitality

Entertainment

Shopping

Public Buildings

Others

Based on the type of application indoor location market is segmented into:

Risk Management

Predictive Asset Analytics

Emergency Response Management

Remote Monitoring

Marketing and Customer Experience Management

Inventory Management

Others (Augmented Reality and Supply Chain Optimization)

Indoor Location Market: Regional Outlook

Regarding geography indoor location market has been categorized into seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. The indoor location market is expected to register healthy CAGR during the forecast period. North America is experiencing the rapid increase in the adoption of indoor location as a demand for customized indoor location solutions owing to the increasing use of proximity-based solutions in the retail sector in the region is rising at faster pace. The North American region continue to account a significant share in overall indoor location market due to usage of mobile media by enterprises for promoting services and products and the increasing adoption of location-enabled searches by individual users. Indoor location market for Asia Pacific is also expected to witness steady growth during the forecast period primarily attributed to the growth of indoor location technologies coupled with demand for customization in offerings, especially in China and India.

Ram Singh is a seasoned digital marketing professional, having worked for numerous online firms in his distinguished career. He believes in continuous learning, considering that the digital marketing sector’s rapidly evolving nature.