MAKE UP FOR EVER introduces Aqua Cream Waterproof Makeup

MAKE UP FOR EVER introduces Aqua Cream, a collection of versatile waterproof makeup colors that can be worn on the eyes, lips and face. The colors are highly pigmented and offer amazing color payoff in a formula that’s easy to work with.

Aqua Cream was created for makeup artists working on photo shoots in water, high humidity or the outdoors. Yet, since I’ve already experienced an onslaught of hot weather that has created makeup challenges; I can totally see where Aqua Creams would be a summer makeup dream.

Available in 21 shades, MAKE UP FOR EVER Aqua Cream is easily blendable and buildable. I was sent #10 to preview; this is a bright orange shade that is in the lip/cheek color range. For lips, the formula was a bit drying after application. That’s how it’s designed to be–the formula includes evaporating oils to help fix the pigments on the skin for impeccable hold and to keep moisture out, making it waterproof.

If you’re going to use Aqua Cream as a lip color, apply over a lip cream or balm. And plan to use a good makeup remover, such as MAKE UP FOR EVER Sens’Eyes (another I like is Lancome Bi-Facil) as this formula isn’t going anywhere! I will definitely be ordering #13, Warm Beige, as an everyday eyeshadow and #15, Taupe, as a contour.

MAKE UP FOR EVER Aqua Cream waterproof makeup retails at $22 and is available at Sephora and Sephora.com.