Just 3 ounces does the job that a cup of bleach does. In cold water it does well though I'd recommend warm or hot depending on your fabric or preference. Along with your favorite eco-friendly laundry detergent,, it brightens your colors the way the national brands do (but without the harmful optical brighteners that the nationals add to their formulas).

What amazed me the first time I used this bleach (rather, non-bleach) I was impressed with how sweet-smelling it left my clothes. With bleach, no matter how little I used, I found the smell overpowering, even after a 2nd rinse. But no 2nd rinse needed here.

In addition to our laundry detergents, Seventh Generation also offers additional products that can help you keep your laundry bright and soft.
Seventh Generation Free & Clear™ Chlorine Free Bleach gets whites and colors their brightest without chlorine, which is hard on the environment and on people. Absolutely no dyes or fragrances. Safe for most colors; testing is recommended for naturally dyed fabric.
Features and Benefits
Ultra concentrated
Color safe
Non-toxic
Degradable
Hypo-allergenic
No dyes
No fragrances
No chlorine bleach
No phosphates
No optical brighteners
Safe for septic and greywater systems
Not tested on animals
You Are Making a Difference™
If every household in the U.S. replaced just one bottle of 64 oz. chlorine bleach with non-chlorine bleach we could prevent 11.6million pounds of chlorine from entering our environment.
We Disclose All Ingredients
Natural oxygen safe bleach (hydrogen peroxide, which naturally degrades into oxygen and water); Oxygen bleach stabilizer, Deionized water.