How to Choose between SMS Text and QR Codes for Your Marketing Campaign

If you haven’t done an SMS text campaign before, perhaps you’ve seen one at a store or in an ad you’ve seen. An advertisement might say something like this: Get exclusive monthly discounts; text SHOP to 55555. (In this example, SHOP is called the keyword, and the five-digit number is called the short code.)

When a user does this, he’s added to a database from which you can send him future text messages.

SMS text is popular with marketers, but QR Codes may be a better alternative. Here are some advantages that the QR Codes have over SMS text campaigns:

Scanning a QR Code is easier than sending a text. QR Codes involve no typing, just button pressing and scanning.

QR Codes can directly link to rich media, whereas SMS text gives you a link that you have to click to access content.