Remember that time Richard Wilkins told everyone Jeff Goldblum died?

Richard Wilkins is still getting ridiculed for falsely reporting Jeff Goldblum's death in 2009.

On the April 27 episode of TODAY, Dickie's co-hosts couldn't resist reminding the 62-year-old entertainment guru about his gaffe while discussing the news that a very-much-alive Jeff will appear in 2018's Jurassic World sequel.

"It’s good to see him looking so good," Karl Stefanovic said. "Dead on his feet."

To which Richard replied, "He's back on his feet, crisis over and he’s a lovely fellow, Jeff Goldblum."

Added Lisa, "Those rumours of his demise were very, VERY premature."

While reporting on Michael Jackson's death in June 2009, Richard was handed a report that incorrectly stated Jeff had passed away.

Richard Wilkins (left) and Jeff Goldblum in 2017; Images: Getty

"We are reading reports Jeff Goldblum has died whilst filming in New Zealand," Richard said gravely. "This is completely, completely, well, New Zealand police are saying he that fell to his death, Jeff Goldblum."

The now 64-year-old actor was, of course, not dead, and he addressed the rumours on The Colbert Report days later.

"Wow... I guess I really am dead," Jeff said, before jokingly reciting his own eulogy. "Jeff Goldblum's performances combined the muscularity of Brando, the pathos of Streep, and the musky sensuality of a pride of baboons.

"One former conquest raved that sleeping with Jeff Goldblum was like 'being caught in a flesh-storm, with a 90 per cent chance of satisfaction'.

"I cannot overstate how amazing Jeff Goldblum was in bed."

On Wednesday, Jeff Goldblum delighted Sydneysiders by parking his Chef Goldblum truck around the city and handing out free snags.