BORDEN HAS RECIPE FOR SOLVING CONSUMER PROBLEMS

KALAMAZOO, Mich. -- The food industry has to learn how to understand and provide solutions to the unsolved problems of consumers, according to Peter Dunn, president, Borden Foods Corp., Columbus, Ohio.He told an audience at Western Michigan University's 35th annual Food Marketing Conference here late last month, "There are no tired brands, only tired brand managers."Spun off in the mid-1990s from

KALAMAZOO, Mich. -- The food industry has to learn how to understand and provide solutions to the unsolved problems of consumers, according to Peter Dunn, president, Borden Foods Corp., Columbus, Ohio.

He told an audience at Western Michigan University's 35th annual Food Marketing Conference here late last month, "There are no tired brands, only tired brand managers."

Spun off in the mid-1990s from Borden's, Borden Foods specializes in the manufacture of pasta, pasta sauce and