Serving more than 40,000 customers worldwide, Enesco designs, develops, and distributes consumer products to a range of specialty card and gift retailers, home dA(c)cor boutiques, as well as national retail chains and direct- to-consumer retailers.

United Media, which has represented the brand for licensing since late 2000, continues in that role, and could pick up rights in categories that previously either fell under Enesco's license or were discouraged by Enesco because the company felt they came too close to the core.

We try to marry what licensors want with what we can bring out of our collectibles offerings," White notes, adding that ornaments made from "artplas," which is what Enesco calls its ornament plastic, are actually the supplier's most popular type of ornament.

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