“I need a change to my original restaurant, Singha Thai, and I need your help,” said Chaowasaree in the Facebook post, which is giving customers a chance to come up with a new name for the restaurant in return for free food.

“[A] Hawaiian name would be nice,” he said. “Try to stay away from the words Chef Chai, [as] I don’t want to confuse people with our current location [because] it’s a totally different concept.”

The new restaurant will be a bit more casual with dine and take-out capabilities, serving such local favorites as beef stew, loco moco, truffle saimin, shave ice, including good quality, all-natural plate lunches.

Chaowasaree noted that the decor will be somewhat modern and casual to match the food offerings.

Two years ago, he told PBN that the high-end type of food that he is serving at Singha Thai is harder to sell, and that more people are looking for comfort food at an affordable price these days.

Chef Chai, as his mostly known as, also has a restaurant bearing his name on the ground floor of the Pacifica condominium on Kapiolani Boulevard in Honolulu, which relocated from the Aloha Tower Marketplace where he had had a restaurant for 14 years.