Walgreens, Hallmark Thank and Reward 'Loyal Customers'

Walgreens, Hallmark Thank and Reward 'Loyal Customers'

Walgreens and Hallmark in November revisited a tactic they’ve used over the last few years, sending a personalized greeting card via traditional mail to consumers who’ve previously purchased the manufacturer’s greeting cards at the chain.

A two-sided promotional card affixed to the greeting card with an adhesive promoted offers of 5,000 Balance Rewards points with purchase of three qualifying Hallmark cards on one side, and $1 off the purchase of any Hallmark gift wrap item on the other. (The card served as a coupon redeemable in stores.) Both offers are valid through Jan. 5, 2019.