Question: What is one creative feature you include in your refund policy and why does it work?

No-Questions Refund Policy

"We have a zero-questions refund policy. You can use our software for a year and cancel (we really hope you don't). But if you do, we always refund your money. That being said, we like to know why, but it doesn't mean it will impact our decision. We ask why AFTER we've refunded you your money so you will give us a real answer! This helps get honest feedback that some hold back to get a refund."

Regift Unwanted Watches

"We have refund requests on fewer than 0.5 percent of our orders. When someone asks for a refund, it's normally because they chose the wrong size or because they found a pattern they like more. Instead of asking them to ship us the product, we recommend they regift to a family member or friend. They look like a hero. And of course, there are then more watches out there for folks to see!"

90-Day Guarantee

"In the web business it's vitally important that clients feel they are part of a partnership that works on all different sides. Unleashed Technologies uniquely offers a 90-day guarantee where clients can cancel their contract for any reason if they feel the relationship isn't exactly as they expect it to be. This provides security to both companies and sets the relationship off on the right foot."

Paid Return Shipping

"One thing that many vendors don't cover is return shipping on the cost of the item. And if the cost of the item is small, this can prevent a handful of sales. Through our own internal conversion tests we found that saying that we cover the cost of return shipping on our refund policy has boosted conversions by 6 percent."

365-Day Guarantee

"We are the only printing company offering a 365-day guarantee, as opposed to the usual seven or 14 days. Our clients have full confidence that we will supply them with the best printed products. If they discover any issues, we'll take care of them throughout the entire year."

Try It First, Love It Forever

"Within 90 days, if you don't fall in love with the first mattress you purchase, we'll happily exchange it for one that'll best suit your needs -- and hopefully exceed expectations. It's a risk-free proposition with a guarantee that you'll find something that will surprise and delight you. A new mattress is a huge commitment, so for big-ticket items like ours, we remove a lot of buyer friction."

Question: What is one creative feature you include in your refund policy and why does it work?

No-Questions Refund Policy

"We have a zero-questions refund policy. You can use our software for a year and cancel (we really hope you don't). But if you do, we always refund your money. That being said, we like to know why, but it doesn't mean it will impact our decision. We ask why AFTER we've refunded you your money so you will give us a real answer! This helps get honest feedback that some hold back to get a refund."

Regift Unwanted Watches

"We have refund requests on fewer than 0.5 percent of our orders. When someone asks for a refund, it's normally because they chose the wrong size or because they found a pattern they like more. Instead of asking them to ship us the product, we recommend they regift to a family member or friend. They look like a hero. And of course, there are then more watches out there for folks to see!"

90-Day Guarantee

"In the web business it's vitally important that clients feel they are part of a partnership that works on all different sides. Unleashed Technologies uniquely offers a 90-day guarantee where clients can cancel their contract for any reason if they feel the relationship isn't exactly as they expect it to be. This provides security to both companies and sets the relationship off on the right foot."

Paid Return Shipping

"One thing that many vendors don't cover is return shipping on the cost of the item. And if the cost of the item is small, this can prevent a handful of sales. Through our own internal conversion tests we found that saying that we cover the cost of return shipping on our refund policy has boosted conversions by 6 percent."

365-Day Guarantee

"We are the only printing company offering a 365-day guarantee, as opposed to the usual seven or 14 days. Our clients have full confidence that we will supply them with the best printed products. If they discover any issues, we'll take care of them throughout the entire year."

Try It First, Love It Forever

"Within 90 days, if you don't fall in love with the first mattress you purchase, we'll happily exchange it for one that'll best suit your needs -- and hopefully exceed expectations. It's a risk-free proposition with a guarantee that you'll find something that will surprise and delight you. A new mattress is a huge commitment, so for big-ticket items like ours, we remove a lot of buyer friction."