Discovering “Nooods” at Pure London

Alex Willis-Bray talks to Novello Noades who created the “Noood” on a long cold train journey in 2013. Hand knitted in the UK using 100% natural fibre, the wonderfully versatile Noood fastens using detachable Noood Links and can be worn as a hat, scarf, collar – in fact in limitless ways! Each Noood comes beautifully gift packaged and comes with an illustrated guide of Noood positions. The Noood has proved popular with consumers of all ages. Bespoke Nooods are available on request.

About Us

Based in South West London and reporting across the Capital, we produce exciting short video reports for the YouTube generation, reaching out to London’s 15M resident viewers and massive YouTube interest from abroad. We put local businesses and charities on the map, raising their profile with exciting and expertly crafted videos.