LAY'S ALWAYS YUMMY

Campaign: 2017 Creative Pitch

Role: AD - manifesto write-up, all visual comps, logos

I was brought in on Lay's to concept a full creative program for 2017, including a new tagline, anthem spot manifesto and a variety of program executions. I wrote the chosen manifesto and developed the look and feel for a fun, imaginative direction, and comped all relevant visuals (including 3 program logos) for the client presentation.