Digest

Granada’s independently commissioned research on ITV’s World Cup coverage says just under half of all viewers (47 per cent) say they enjoyed football-related ads shown on TV during the World Cup. The figure was higher among 16to 34-year-olds (62 per cent).

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A BT employee experimented with a new form of service-led marketing, last week – racist and sexist abuse. The employee sent a letter to a customer who came from New Zealand addressing her “Cheeky Kiwi bitch” on a phone bill. What had the woman done to attract such behaviour? She had complained about a bill […]

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