Frank Bøggild

Frank specialises in litigation and arbitration for all types of commercial law matters, including contract law, sales law, company law, tort law, professional liability of advisers, and management liability. He has special expertise in IP law, particularly marketing law, trademark law, product imitation, design law, trade secrets, consumer law, and issues relating to retailers, agents, and franchising.

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All Sessions by Frank Bøggild

Day 1 - Conference

April 9th

10:25

Speed-to-experience: Content marketing in a legal perspective

10:25 - 11:05

Content marketing is not only about mastering the tools and strategies to capture the attention of consumers and potential buyers. In the ever-expanding universe of content marketing, it is an absolute must for businesses to understand the legal implications and pitfalls inherently connected with the use of digital communication, behavioral advertising and interacting with consumers on social media - with new possibilities almost being developed by the minute.
This legal talk takes its outset in some of the most typical considerations related to content marketing and will give you an overall capture of the most important legal perspectives.
In this talk, you'll be introduced to:
Basic legal pitfalls of digital marketing / legal implications in connection with the use of digital communication and social media / the interplay between the rules on marketing behavior and data protection.