The first ingredient in the food is a named meat product, in meal form. There is a further meat meal 9th on the ingredient list, but this is too far down to make any significant contribution to the overall meat content of the food. We note this is a fish meal ingredient, but find no sign on the manufacturer's site that all protein ingredients purchased are preserved with substances other than ethoxyquin (ethoxyquin is a chemical preservative, commonly added to fish meal ingredients, but that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

The main grains in the food are rice and oats, both of which are decent quality. Potato product, however, is a low quality ingredient comprised of peelings, culls and other rejects of human food production. Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We would prefer to see the use of whole eggs rather than egg product in the food.

The presence of some amount of probiotics is appreciated. Glucosamine, although specified on the ingredient list is not present in useful quantities for any therapudic purpose (as is the case for all dog food products) and we consider highlighting these to be a gimmick. We note the presence of synthetic vitamin K - a substance alleged by some to be linked to liver problems and which is progressively being removed from better quality products.