Circus Social and DataSift partner to offer FB topic data

Marketers can now go deeper in gathering real insights from real audiences

SOCIAL data analytics company Circus Social has announced a partnership with DataSift to give access to aggregated and anonymous Facebook topic data for customers.

This partnership will allow Circus Social to be one of the first social analytics companies in Asia to offer its clients reports, deep insights and access to Facebook topic data, the company said in a statement.

Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects that people are sharing on Facebook.

Marketers can now go deeper in gathering real insights from real audiences and engage with the topics their customers are interested in, it claimed.

Working with Facebook topic data lets companies make business decisions in real-time, in a variety of applications ranging from content discovery to product development, and from audience affinity analysis to brand reputation management.

“There is a huge pool of data and insights now available to companies across the globe,” said DataSift chief executive officer Tim Barker.

“Our aim at DataSift is to enable organisations to get real business value from this wealth of unstructured data and use the intelligence gained to drive decisions and answer business questions,” he added.

With offices in Singapore and Bangalore, Circus Social offers social analytics services including social media and digital listening and monitoring, analytics and reporting, and social intelligence and predictive technology.

“We are one of the first data analytics companies in Asia to offer Facebook topic data, giving our clients and agency partners access to more insightful demographic data,” said Circus Social chief operating officer Ram Bhamidi.

“Circus Social is delighted to announce this collaboration with DataSift and we are looking forward to launching custom reports and audience maps based on Facebook topic data,” he added.