What is a Client Representative?

Ok, so you’ve heard us flash around this title “Client Representative” and you might have a few questions about this position.

Questions like:

Isn’t “Client Representative” just a fancy name for a Sales Rep?

What does a Client Representative really do?

What qualifications does a Client Representative need to have?

Can anyone be a Client Representative?

How did I end up with my current Client Representative?

Hopefully, after reading this post you will understand what your CR does and how you can utilize his/her services.

Isn’t “Client Representative” just a fancy name for a Sales Rep?

Well, I suppose it depends on what you define as a Sales Rep. If your definition is a person that handles a transaction for you one time or someone who comes back to you only when they want you to buy; then it most certainly is not. For the Client Representative (CR) selling is not the priority, no really it’s not. Instead your CR is your company’s personal web/marketing strategist. Which leads me to the next question

What does a Client Representative really do?

As your personal web/marketing strategist, it is the CR’s responsibility to ensure that all of your goals for the Internet are met and in many cases, surpassed. During the planning phase, the CR is there it make certain that your project is properly planned out and that you are only receiving the services that you require. In the production phase, the CR will be in constant contact with you to handle all of your questions regarding your project and meet with you whenever appropriate. After your project is completed, the CR analyzes the project’s outcomes and compares them with your project’s goals. The CR is always thinking outside the box to find ways to meet your company’s needs and relieve your company’s problems. In the ever-changing online world you will be glad to know that our CRs are working hard to make sure your company is successful on the Net.

What qualifications does a Client Representative need to have?

Your success is vital to our success, and your CR is Unique ID’s connection from our company to you. Your CR is not just an outgoing person who has your best interests in mind. She/he has an understanding of our products and has experienced their effectiveness. Though they may not have as much technical knowledge as our programmers or as much artistic flare as our designers they do have overall experience in utilizing all of our services. They also have the uncanny ability to connect our services to your needs in an appropriately timed manner. Our company believes in ongoing education and we are constantly sharing ideas and testing theories to help make sure that your company succeeds.

Can anyone be a Client Representative?

I suppose you can be anything you put your mind to, however, our CRs are specially groomed for this position. They must be customer driven as opposed to sales driven. They must be able to strategize with you, our client, and have an overall feel for your mission, plans, troubles, and competition. And of course they must have knowledge of the Internet and a desire to learn about its ever-changing landscape. Although anyone could be a CR, our CRs are handpicked with you in mind.

How did I end up with my current Client Representative?

Well, currently CRs have been matched with you based on your location and size. In the future we will match clients to CRs who have the same interests as well. For example if you own a construction company and one of our CR’s has a construction background then they may be matched together, or if your company needs a large Pay-Per-Click (PPC) campaign and another CR previously worked with PPC budgets then we may match them together. Right now our CRs’ skills have and will continue to meet and hopefully exceed your expectations.

I hope this gives you more insight on the level of commitment we give to each and every client. If you are not currently utilizing all of your Client Representative’s potential, why not call him/her today. They will truly love to help.

Zach Katkin is the co-founder & CEO of Atilus. He is a Certified Google Professional, author, and lover of technology. He helps Atilus stay out ahead of online marketing trends and loves driving results for Atilus' clients.