NFL reporters are the frequent targets of E-mails from public-relations firms alerting us to so-and-so's latest activity.

Sometimes it's a new book on the league. Sometimes, it's a non-profit company's fundraiser. One time, it was an E-mail promoting Dr. Johnny Benjamin's status as a chief of orthopedics who was "weighing in" on Adrian Peterson's knee injury.

Today: This popped up in my in-box:

"Jerry Rice, the greatest wide receiver of all-time, has been named the commissioner of the inaugural Fantasy Football Open Championship (FFOC) ..."

Oooh, and if you win, Rice will award the "prestigious Millionaire Jacket" to the first winner, who will be made a millionaire by playing fantasy football. Remember when Jerry Rice went to the Denver Broncos training camp before finally calling it a career? Well, the record-breaking receiver has found something that's even more inauspicious after his career.