The importance and ubiquity of Google search engine is undeniable, and Google advertising is a good marketing strategy for small business owners. You can show ads for your business to people who are searching...

After the months of test since late 2017, Facebook ultimately announced its algorithm change on Jan.11th for prioritizing content from “friends, family and groups” and weaken its role for news spread. Once again, Mark...

The annual Google I/O developer conference was held by Google in Mountain View, California. In Google’s biggest event of the year, Artificial intelligence was highlighted again among the stars of the conference at Google...

For B2B companies who seek to expand the number of sales opportunities, lead nurturing is an essential part that they should never miss, while content can play its diversified roles throughout the whole process...

Personal data, privacy and security issues have become more important and urgent than we thought since the Facebook/ Cambridge Analytica scandal. The European Union recently enacted a new law to protect data privacy called...

Due to the fast-paced nature of the encryption community, blockchain startups may go through an overwhelming experience in marketing. Start-up companies need to be active on different social media platforms, keep interacting with followers,...

Too often, small businesses believe Search Engine Marketing (SEM) is not worth investment to expand market reach. However, the visibility of the website in search results consists of a crucial part of shoppers’ impression...

A viable alternative to traditional banner and interstitial advertising, native advertising is a type of online advertising that suits the context and function of the platform upon which it posts. This form of paid...

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