Responding to Device Changes in Google and Bing

by Melissa Mackey

Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Track Your Results and Adjust Bids.Read the full article