ThePac-12 Networks, a sports entertainment network built
from the ground up for integrated broadcast and broadband entertainment,
today released Pac-12 Now for iPad, the ultimate interactive fan
experience for followers of college sports. Developed in collaboration
with Ooyala, Pac-12 Now for iPad is the newest in a series of web, iOS
and Android experiences that bring fans complete access to a rich
catalog of live and video on demand (VOD) programming, games, scores,
interviews and more from around the Pac-12 Conference. It is available
immediately in the iTunes Store and on Pac-12.com.

Interactive Programming Guide (Photo: Business Wire)

As the first live television network conceived from day one as a
multi-screen interactive fan experience, the Pac-12 Networks selected
Ooyala to help create a unified digital broadcasting studio that
provides unlimited capacity for streaming content across an unrestricted
range of devices. As a result, the Pac-12 Networks can offer subscribers
of its affiliate partners PC, tablet and smartphone access to 850 live
and on-demand sporting events, analysis and commentary, statistics,
press conferences, documentaries and other content that extends
dramatically beyond the programming available through the telecast alone.

“Pac-12 Now is game changer in our ability to deliver our content to
millions of fans,” said Gary Stevenson, President of Pac-12 Enterprises.
“Today we are one step closer to achieving our goal of connecting fans
with our live programming and feature content when and where they choose
to access it.”

To cater viewing to each individual, the Pac-12 Networks leveraged
Ooyala’s strength in innovation and analytics to develop a graphic
interactive programming guide (IPG) that is more like a map of what’s
important to the viewer rather than a traditional grid-formatted guide.
In addition to prioritizing teams and sports preferred by the viewer as
indicated during set-up, future versions of the IPG will highlight
events that are currently live, games that are tied or nearing a close
finish, and games trending in a viewer’s social graph. Additionally,
fans can chat and share their viewing experience with friends through
Facebook and Twitter feeds optionally presented adjacent to the video
display.

“The result of our work with the Pac-12 Networks is a multi-screen fan
experience that changes the way sports are watched,” said Jay Fulcher,
chief executive officer of Ooyala. “The web and iPad experiences blur
the line between broadband and traditional broadcasts, and are hallmarks
of a new way of distributing entertainment - in this case sports -
reaching digital consumers on their schedule, on their preferred screen
and with a more engaging experience. The result is a win for everyone
involved – the fans, the Pac-12 and their participating broadcast
affiliates.”

To enable the Pac-12 Now experience across all devices, the Pac-12
Networks tapped Ooyala to develop a comprehensive range of digital
broadcasting technologies and services, including:

CIO, CTO & Developer Resources

Interactive Programming Guide: Automatically retrieving
schedule information via a templatized traffic and automation system
connector; associating highlights, condensed games and press
interviews with the original airing of a live event for easier
discovery of content for any sporting event; and a flexible set of
APIs which enable the creation of different IPGs containing both live
and VOD content

Stats Server: Automatically importing sports statistics and
timecode data from third parties and associating data with live and
VOD content. This ensures all content is easily discoverable by stats
or event tags, and enables time-synchronized display of sports stats
data in line with when the events occur -- whether in VOD or live
content

Adobe Pass Implementation: managing entitlements and
authentication across multiple MSO’s in a single interface so viewers
can easily view content on any web-connected device

About Pac-12 Enterprises

Pac-12 Enterprises is the new content and multiplatform media company
for the Pac-12 Conference, a leader in collegiate athletics that
includes 12 of the most prestigious universities in the world and a
nation-leading 451 NCAA titles across 27 sports. Headquartered in San
Francisco, Pac-12 Enterprises was created in 2011 to develop and launch
the Pac-12 Networks and Pac-12 Digital, and to control the distribution
of the Pac-12 intellectual property rights in sports and other
Conference initiatives. The Pac-12 Networks are full-time native HD
linear networks available to video programming operators, dedicated
solely to the Pac-12. Consisting of a national network and six regional
feeds, the Pac-12 Networks will televise hundreds of live sporting
events annually and provide 24/7 access to Pac-12 teams and
universities. Pac-12 Digital encompasses the digital network, mobile,
the university websites, social media and innovative digital initiatives
across the company. For more information visit www.pac-12.com.

About Ooyala

Ooyala delivers personalized video experiences across all screens. It is
the leader in online video management, publishing, analytics and
monetization. Its integrated suite of technologies and services give
content owners the power to expand audiences through deep insights that
drive increased viewer engagement and revenue from video. Companies
using Ooyala technology include ESPN, Telegraph Media Group, Bloomberg,
Tennis Australia, The North Face, Rolling Stone, Dell,
Sephora and Yahoo! Japan. Headquartered in Mountain View, California,
Ooyala has offices in Los Angeles, New York City, London, Sydney and
Guadalajara, Mexico; and the company works with premier reseller and
technology partners throughout the Americas, Europe, Africa, Japan and
the Asia-Pacific region. For more information visit www.ooyala.com.

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