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Tuesday, September 30, 2014

Free annual membership to Out Now Business Class

As a result of the ongoing and strengthening strategic
partnership between World Travel Market (WTM) and Out Now Global annual
memberships in the world’s largest LGBT travel trade association, ONBC are to
be made available free of charge for all tourism businesses globally, from now
until the World Travel Market trade show in London this November.

Annual membership is usually priced at USD$195. ONBC
resources for members include comprehensive market data from the world’s
leading LGBT research initiative - the LGBT2020 www.LGBT2020.com study,
educational resources, video case studies, along with direct one-click
networking access to reach other members right across the world.

ONBC allows members to educate and connect so as to grow and
enhance their own LGBT tourism industry business development, contacts and
revenues.

This unprecedented move sees both Out Now and WTM expanding
their commitment to deliver industry leadership through constantly providing
the very best resources and opportunities for all those interested in learning
more about, and benefiting from, the valuable and growing market opportunity of
LGBT tourism.

“LGBT tourism is now valued at more than USD$202 billion
annually,” says Darren Cooper. “This is a large market and Out Now has always
been committed to providing the very best resources for all members of ONBC,
and now - thanks to our partnership with WTM - we are able to offer membership
free for any tourism business globally.”

Cooper explains that a core focus of ONBC is a constant
focus on better understanding and meeting the needs of LGBT travelers
themselves: “Many organisations would like to target this market but are unsure
where to start. ONBC membership gives them the place to connect with other
businesses to grow their LGBT tourism revenues. As with any tourism sector,
education and networking significantly enhances a business’s understanding of,
and connection to this target audience. This new open access to our ONBC system
- thanks to World Travel Market - will now provide even more travel agents,
tour operators, destinations, accommodations, airlines, cruise operators and
other businesses - both big and small - with a powerful suite of tools with
which they gain an all-important competitive advantage in the LGBT tourism
market and to easily find each other, to do business. ONBC works for our
members 24 hours a day, 365 days a year and is packed with content and features
specifically designed to increase members’ LGBT tourism business.”

World Travel Market, Senior Director, Simon Press said: “WTM
and Out Now have collaborated for almost a decade to nurture and develop LGBT
tourism. We really have taken the lead on this and this new initiative
unleashes the power of education and networking to the global tourism industry
while reinforcing the leadership role which both organizations have built over
this time. World Travel Market is always looking for ways to innovate through
leadership in our industry and this partnership with ONBC fits perfectly with
the WTM approach.”

To access the complimentary membership offer, any tourism
industry business should simply visit www.outnowbusinessclass.com and choose
‘Apply’, then fill in their business details using ‘WTM15’ for the Promo code.
Applications will usually be processed within three days. (ONBC standard annual
membership terms and full membership benefits apply.)

For the third consecutive year in 2014 Out Now Business
Class will also be hosting the official LGBT Village exhibition space at WTM in
London, November 3-6, 2014. ONBC’s official LGBT Village is the only dedicated
exhibition space at WTM for those companies and destinations interested in
learning more about LGBT tourism, and connecting with other businesses to help
them increase their share of a global LGBT tourism industry worth USD$202
Billion.

In addition, Out Now is presenting an LGBT Marketing
Masterclass seminar for the ninth consecutive year on Wednesday November 6 from
10.30 - 12.00 in rooms 19-20 in the South Gallery. This industry event will include
informative industry best-in-class case-studies, plus the latest data from the
world’s largest and leading LGBT global research initiative, LGBT2020.

Membership of ONBC can be applied for at
www.OutNowBusinessClass.com and by using the Promo code WTM15. All applications
must meet ONBC membership criteria. Out Now reserves the right to reject any
application.

Further details of the LGBT2020 research initiative can be
obtained by contacting Out Now.