H5G targets Europe and New Jersey in 888 agreement

New York headquartered High 5 Games has penned a new content agreement with 888 Holdings, as the firm plots the latest stage of its global expansion strategy.

The deal is to see H5G roll out its slots portfolio with 888casino across a number of markets, with the casino games supplier providing a number of titles, including Way Out Wilds, Secrets of the Forest, Double Da Vinci Diamonds and The Green Machine Deluxe.

Guy Cohen, SVP of B2C at 888, commented on the agreement: “Offering a range of high-quality games ensures that 888casino provides the most entertaining experience to customers. With the addition of innovative content developed by High 5 Games, our platform has an even broader platform of exciting content. We look forward to working with High 5 Games.”

The partnership will initially see H5G slots go live with 888casino across Europe, including the UK and Denmark, as well as in New Jersey, as 888 stresses that the deal will further strengthen its position within the US online gaming market.

As part of the New York developer’s global expansion strategy, the operator is also to launch the range of content within the Italian market in the coming months.

Anthony Singer, CEO and founder of High 5 Games, added: “888casino is a brand which needs no introduction and this partnership is a fantastic step for us as we expand our presence across the globe.

“As one of the leading operators in the industry, our agreement with 888 will help cement our presence in Europe and New Jersey, where we enjoy a strong foothold in the online market.”

Last month High 5 further cemented its position in the New Jersey market, after gaining the certification of its 100th online slot game in the Garden state.

The supplier’s latest entry, All That Cash Power Bet, has been given the green light from the New Jersey Division of Gaming Enforcement, and is to be made available to a network of licensed operators across the state.

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