TV Dailies Poll Results Reveal 'Bionic Woman' is One of the Most Anticipated Shows for the FallWednesday, August 15, 2007

The TV Dailies, a syndicated service that gauges pre-premiere metrics through online polling, reports that NBC's Bionic Woman is among the highest-rated new network TV shows on this fall's primetime programming with regards to viewer buzz, awareness and intent to watch. TV Dailies, a division of Online Testing eXchange (OTX), polled 3,100 people ages 13-64 early this month.

The NBC re-imagined series topped awareness among potential TV viewers in the adults 18-49 demographic, followed by ABC's Cavemen. Viewer buzz went to the ABC comedy series, pushing Bionic Woman into second place.

Interestingly enough, a number of the shows that did well on the poll were panned by many media agency buyers, who avail of advertising time on the broadcast network programs on behalf of their clients. However, nothing is truly certain until the shows actually air and viewers select which program/s they will continue following. Last season, only a small number of media buyers predicted NBC's Heroes would be a hit, while online buzz said otherwise. Now, Heroes is one of the most successful series on the network, and has been picked up for a second season.

"As the TV landscape continues to expandand fragment, marketing campaigns for new shows are getting more complex and more creative," Bruce Friend, OTX president, media and entertainment insights, said. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent, the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success."

NBC's Bionic Woman, which stars Michelle Ryan as the new Jamie Sommers, will debut on September 26.