Samsung’s New Packaging Makes It Easy To Turn a TV Box Into Brilliant Designs

As any child or household cat would tell you, the joy of getting something new breaks down as follows: 10% the actual product, 90% the box it comes in.

In an effort to reduce its environmental footprint, Samsung Electronics is introducing new “eco-packaging” boxes for its large TVs, starting with their Serif, Frame, and Sero line-ups. These boxes, composed of corrugated cardboard, come with a dot matrix design on all inner faces, making them easier to cut apart and turn into other things.

The Samsung TV boxes on the outside…

and the matrix on the inside.

By scanning the QR code on each box, you can access a manual on how to turn your giant cardboard box into something a little more useful. Tiny pet houses, magazine racks, and small shelves are just a few of the designs you can repurpose your box into, all of which have the Samsung logo and TV model plastered on them.

It won’t take much to paint over the labels, but if you’re not feeling in a painting mood, Samsung does get free publicity with your new creation. No matter how you choose to customize it, I’m pretty sure your cat won’t mind.

If you aren’t the biggest fan of the available designs, Samsung and British lifestyle magazine Dezeen are holding a global design competition until May 29, 2020 which will introduce the winning designs into the aforementioned QR eco-packaging manual.