Yggdrasil Gaming begins conquest of British market

The Swedish developer has already signed product supply agreements with several UK’s major gambling operators.

Despite the UK Gambling Commission issued the license enabling the Swedish developer to operate locally only several months ago, the company have already started their inroads into the market having a full set of games and products in their portfolio. Built on Yggdrasil’s custom iSENSE 2.0 platform, their content has beean praised numerously by both players and critics, and has actually been the reason why the company has been able to receive Software Rising Star and iGaming Software Supplier awards in 2015 and 2016, respectively. Aside from their broad range of casino games, Yggdrasil can also boast their special promo solution named ‘Boost’, being a powerful tool meant to intensify the engagement of their clients.

As reported by Bitcoincasino.info, Yggdrasil already managed to enter into contract with several Britain’s online casino operators, including Vera&John, ComeOn, Betsson, LeoVegas, Unibet, and Mr. Green. Agreements with other local gambling companies are currently at the stage of discussion.

Yggdrasil’s chief manager Fredrik Elmqvist sees the UK as a greatly significant market for his business, and says Yggdrasil Gaming are just “thrilled to be live” in Britain. The CEO believes the company have had a rather powerful start in the country, as they are “already live with some operators” despite they received their UK gambling license relatively recently. Elmqvist may find the local gambling industry Europe’s “most competitive”, but, with Yggdrasil having the “industry-leading platform and games” and “a track record of succeeding in every market” they already have presence in, the company’s chief has no doubt his team can easily “repeat the trick” in Britain, too.