The “Happiness” is Real

I embarrassed my wife last night. I had just gotten home from a full day of round-trip travel to Charlotte when she asked me what I wanted to do. My answer was to go see that crazy outdoor projection down off North Avenue.

Since launch last weekend, I’ve been dying to see the Coca-Cola HQ 125th anniversary show. And Coke is making sure that everyone knows about it by running the largest video projection display ever. Here’s the obligatory YouTube post:…

When I was growing up, my dad was a Suntrust exec (TrustCompany back then). The story goes that they married Coke in the 1800’s and actually keep the “secret recipe” in their vault. So due to lots of Coca-Cola in my life, I’ve been a big fan and shareholder ever since I can remember. Now, on the other hand, I’m a digital signage fiend. So this project is perfect!

When we arrived on the scene, I went straight for the onsite tech. His name is Joe. He’s from San Franciso & works for Obscura Digital. They are the team behind the scenes. Here is what Joe had to say:

The project uses 44 projectors total. 12 on three sides and 8 on the side facing south.

The show runs for the next 3 weeks on Thursday, Friday & Saturday from around 9pm-11pm. (projectors only work when the sun is away).

The projection screen is see through enough to give *some* window view for employees. But my wife April made the great point that everyone must be instructed to turn their lights off when they leave! 2 were on. It was obvious.

The projectors are 16,000 lumen Christie units with super loud fans in custom enclosures (no cooling). The power consumption must be crazy on these puppies!