Logo design and branding application for Willow Creek Chicago’s Sunday School programming, Promiseland. Playing off a church logo which features the Chicago skyline, this logo uses broken crayons to abstractly stand in for the cityscape. A system of supporting elements comprised of crayons, markers and colored pencils is utilized to symbolize creativity and diversity.

Printed collateral utilizes a consistent color palette while contrasting urban textures with the playfulness of the coloring utensils.