Culture

Baby-G Releases Limited Edition Styles To Mark 20th Anniversary

In 2013, G-Shock celebrated its 30th Anniversary, and this year its sister brand, Baby-G, celebrates 20 years. To mark this special anniversary, Casio Baby-G is taking a trip back in time with a renaissance of the classic DW500C model. The retro-inspired BGD500 series will flashback to the touchstones of ‘90s style while still toasting modern, millennial tastes.

Casio launched BABY-G in 1994 as the sister brand to G-SHOCK. The original DW-520 model inherited the shock resistance and toughness of the G-SHOCK in a smaller case to fit women and pop colouring expressing the design concept of “Tough & Cute” and oh how we went crazy for these back in the day. Gaining popularity, especially among young ladies in their late teens, the BABY-G blazed a trail for digital watches to become a part of women’s fashion. Since then, the lineup has been expanded with continually advancing features and designs.

Today, BABY-G is causing one hell of a stir among the fashion-forward, as it makes one of the biggest fashion accessory comebacks we’ve seen for quite some time! We didn’t need convincing – we wanted in on sporting the latest time-keeping trend with this white and rose gold model, which you can find online here: http://baby-g.monacocorp.co.nz/watch/product/1813

The 20th Anniversary BGD500 series is based on the original styling of the DW-520, the first ever BABY-G watch. It features a simple square form that symbolizes the watch’s toughness, a protector that gives an impression of its shock resistance, and a cute roundish “G” logo. The new watch is also water-resistant up to 200 metres.

The anniversary line-up includes models in three colours: the turquoise blue used in the original DW- 520; black, which is the brand colour of G-SHOCK watches; and the same yellow used in the limited edition model of the original DW-520. The packaging is printed with “20th Anniversary” and two stars, completing this watch as a special release befitting the 20th anniversary of the BABY-G brand. The range also features the BGD501-2, a watch that will sweeten any arm party with a cotton-candy-coloured light blue band sporting pink accents.