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About

I have made the transition from designing and managing brands on an operative level to focus solely on Design strategy, innovation and brand management. This gives me a unique background to steer and merge the design processes with strategy and consumer insight, guide clients and the design teams for a optimal res… Read More

I have made the transition from designing and managing brands on an operative level to focus solely on Design strategy, innovation and brand management. This gives me a unique background to steer and merge the design processes with strategy and consumer insight, guide clients and the design teams for a optimal result across all channels and applications.

My extensive experience from a wide range of different clients and fields has given me an intuitive understanding for what works and benefits each individual part of the brand process. And process is sometimes fortunately exactly what guarantees a successful project. Understanding and jointly agreeing about the appropriate steps, finding the right strategy for the right direction, communicating the understanding to all relevant stake holders as well as holding presentations explaining the work, goals and strategy etc.

Core competence: Unique and extensive knowledge of holistic branding processes and needs, Brand strategy, brand communication, Branded environments, leading and motivating large teams and processes. Ability to clearly communicate a concept or idea to a wide audience. Read Less