Blog Post

This is basic. Business runs on routine. Unlock the doors at 7am, counting the register, bank deposits at noon, lock up at 9pm, etc. The daily ins and outs may be constantly changing but their is a pattern, a skeleton to the day.

This is an area where entrepreneurs forget to focus. In your rush to “Be your own boss” you forget to be the boss. You act like regular workers, procrastinating your way through the day and waiting to clock out. This doesn’t work for entrepreneurs, it’s why you fail!

You need to get your routines in place, get the skeleton built. Once you have them in place you will see amazing progress in you business. Here are some great tips for getting started…in case you can’t think of anything. This schedule is based one of mine and changes depending on the day.

Wake up – 7:00

Shower – 7:10

Breakfast – 7:20

Pack up Children+Drop them off – 8:00

Arrive at office – 8:30

Prospecting – 9:00

Read emails – 10:00

Lunch – 12:00

Prospecting – 1:00

Interview for Show – 2:00

Interview for Show – 3:00

Pick mini humans up from sitters – 4:00

Dinner – 5:00

Family Time – 6:00

Gym – 9:00

Edit Videos for Show – 10:00

Sleep – 1:00

Get specific with your schedule. If you have something scheduled, don’t miss it. Grow the discipline needed to be the boss of your business, not just an employee. If you just can’t schedule everything down to the moment, then block out miscellaneous times so you have time to handle things that may come up during the day. Being on time will not only help your mood, because you feel accomplished, it’ll actively push your business in a direction.

Businesses come and go. Some do well and some fail. I see it all the time.

What drives me nuts is when someone has options, they do nothing with them, and then they fail. Why?

I’m putting together a huge platform of businesses for everyone to use, learn from and get on… Yet only a small portion take advantage of it.

I get that some people may be shy, fine… But everyone else?

Our sponsors provide huge benefits for businesses (which is why I pick them) including, financing, marketing, sales training, etc, but people don’t take the time to check them out. I get it you have no money so you can’t use them.

Before things get so bad that you need to shut the doors why don’t you at least reach out to talk? Maybe we can brainstorm something to help you out!

Do you want to own 0% of a business that’s failed? No you probably don’t want that at all. So take some time to check out our

Before you give up and close everything for good come see me, ask for help. Maybe nothing will change but let’s explore the options and see if the collective knowledge I’ve collected can turn your 0% into something.

I see a lot of people today are talking about the super bowl and how great Tom Brady and the Patriots are. That’s fine, I understand letting off steam… But

We spend so much time holding up the accomplishments of others. How many of you have gotten into a fight over Brady being the best quarterback of all time like it’s a badge of honor for you? It’s not your accomplishment. I know this from personal experience. Back when I was younger I would tote around the fact that my father was an Army Ranger. It was cool, he had gone through R.I.P. and made it to regiment. It wasn’t until I was older that I realized that it wasn’t my accomplishment… so why did I treat it like it was?

Children do this a lot. They have yet to accomplish things for themselves so the only way they can compare themselves against their peers is by using their family’s accomplishments. But you’re not a child anymore.

Start making your own laurels. Be proud of what you’ve accomplished, and what you have yet to accomplish. Every step you take is one towards your own dreams but you’ll never get there if you don’t start.

Ensure Your Future Freedom with Assurance from R3 Contingencies

As you embark on your college career, you’ve heard plenty of advice — often unasked for — about the importance of preparedness. After all, “the best offense is a good defense” right? And, as Benjamin Franklin (Founding Father, super into freedom) warned, “By failing to prepare you are preparing to fail.”

These expressions are often presented as arguments for good studying habits or as tips to stay organized and follow a game plan for academic success. But, what about “real world” success that isn’t about projected professional achievement? What about success in the form of emergency preparedness; in other words, security against “real world” situations that you shouldn’t attempt to handle alone?

At R3 Contingencies, we provide communication and transportation services, along with monetary resources and reentry employment assistance to assist you in the event of a legal emergency. Our mission is to protect individuals who find themselves in trouble, whether or not for the first time. If it seems like trouble has found you — maybe you were in the wrong place at the wrong time — you’ll need assistance when it comes to understanding and navigating the legal landscape. R3 Contingencies provides that assistance in the form of a single phone call.

Here’s how it works…

Success is Contingent on Communication
You’ve been arrested and are now in police custody. In order to get through this ordeal communication is key. But, you only get one phone call and in this day and age with everyone so reliant on their cell phones, it’ll be a miracle if you can remember the digits to your most dependable contact. That’s where R3 Contingencies comes in… literally.

Simply call our easy-to-remember number and let us contact the people on your list you have specified in advance. This way your one call turns into as many as you need. Whether you want us to alert your folks, significant other, employer, counselor, or everyone, we will make the calls on your behalf so that your circle is informed of your current crisis.

Next, we will show up, post your bail, and get you back home or back to your home away from home, if that’s your dorm room, an off-campus apartment, whatever. This means that come morning, you could be back in class, having never missed a beat, or clocking in at work, on-time and with no one the wiser as to what happened only a few short hours ago.

How do you access this kind of safety net?

Simply visit our website and sign up for any of the five levels of service you think will keep you covered in the event of an emergency. Listen, this is really no different than shopping for health insurance. You have no idea what tomorrow will bring, you certainly hope you don’t need any catastrophic coverage, but it’s certainly better to be prepared than risk losing everything following an illness or accident.

So, whether you were out raising Cain or simply in the wrong place at the wrong time, at R3 Contingencies we’re here to help, not judge. Sign up for one of our plans and afford yourself some extra protection and professional services. You can’t put a price on peace of mind, but with our tiered levels of service, you can find the best fit for your budget. Everyone should feel protected, especially in their weakest or lowest moment. Check out the options and reach out to the R3 Contingencies crew directly with any questions or concerns. We’re here 24/7.

Assure your freedom with assistance from R3 Contingencies.

Get a special addition to your membership by putting in your information below.

Motivated to use my business as a platform to “provide opportunities for fellow creatives to pursue their passions and talents in a professional setting,” I established an internship with Jayme, the results of which are highlighted in his own words below. Combining my mission with Jayme’s upcoming birthday wish to be employed full-time as the enthusiastic, hard-working copywriter he is, the following represents Jayme’s rapidly expanding writing portfolio. The intention is that this newly published work will help fill the gaps in his resume, making him a more compelling candidate to prospective employers.

A New Frontier

Ever since coming to Cast Iron Content in early July as a fledgling copywriter, I have stacked up quite a portfolio in less than 90 days, writing copy and content for clients in a variety of vertical markets, including automotive, fashion, and healthcare.

In this post, I have chosen to showcase some of the published work completed in the service of Cast Iron Content’s clients to better market myself to prospective employers, as my internship concludes.

In the words of copywriting genius, David Ogilvy — it is my hope that when employers consider my portfolio, they will “Look for people who will aim for the remarkable, who will not settle for the routine.”

Pushing Boundaries – Copywriting into New Territory

Below are just a few of the clients I have had the pleasure to write for with Cast Iron Content — each had different needs and goals, and each posed a personal challenge for me, having never crafted content in these verticals before.

Crown Dental

Located in Nashua, New Hampshire, Crown Dental is a comprehensive dental practice bringing out the best in the smiles of their patients using the latest procedures and dental technology.

For this particular client, I created eight original 500+ word blog posts to better illustrate their services within the span of a few days. This was enough to satisfy their current content needs right up to the New Year. The posts were inclusive of topics in restorative dentistry, such as crowns, dental fillings and bonding, veneers, and the occasional preventative PSA.

IonLoop

Founded in 2009, IonLoop is a brand on the cutting edge of performance and fashionable lifestyle accessories infused with negative ion technology.

Automotive Marketing Agency

The client routinely requires both short-form and long-form copy, as well as SEO pages for the latest in crossover automobiles. Here, I was responsible for creating original copy advertising the features of both the 2018 Toyota RAV4 and the 2018 Mazda CX-5, and a comparison piece that differentiated the types of trims available for the 2018 Jeep Renegade.

At present, although my main objective is to secure a full-time opportunity, I may be persuaded to explore certain freelance arrangements in the meantime. If you have a position or assignment that you would be willing to discuss, please contact me directly via email at jseverance.09@my.colby-sawyer.edu.

Marketing on social media can be expensive if you have somebody else manage your accounts for you. It’s money well spent if you have a great agency (like the NH Business Show ^_^ ) but if you’re brand new and starting out than you may not have that money needed to bring someone on. A solution has been created for you!

The systems that the NH Business Show creates for its clients have the ability to automate your sales process. Any time of the day, sleeping or awake, on the beach or in the gym, we are able to bring clients to your inbox. This is, understandable, a massive assistance to growing companies. For CONSIDERABLY less than you would have to pay an employee to do the same work, you can contract out to the show’s staff.

But as I said earlier, you may not be able to afford that yet. So what do you do?

Thanks to our partners at Phonesites we are now capable of moving funnels to outside hosts! What this means is that we can build the entire system out for you, show you how to run it, and then turn the keys over. This option allows companies with a limited marketing budget get the same quality work without bringing us on to manage your system. This exchange from your time allows us to help more businesses.

If you’re interested in having the NH Business Show build a funnel for you on social media than reach out to us at Chris@NHBusinessShow.com and we’ll get you started.

RELATIONSHIPS ARE THOSE THINGS THAT MOST PEOPLE WANT BUT DON’T KNOW HOW TO FIND THE RIGHT ONES! NO, I’M NOT TALKING ABOUT SINGLE PEOPLE LOOKING FOR LOVE ON A DATING APP. I AM TALKING ABOUT BUSINESS RELATIONSHIPS AND ONLINE CONNECTIONS!

Why are these type of relationships important for the growth of your business? They put a face to your brand, create opportunity and can help gain exposure for your brand, which, in turn, brings customers!

So, how do you do this? How do you know which connections are going to help your company reach its goals online and in the non-virtual world?

1) ON FACEBOOK, JOIN GROUPS AND CONVERSE, DON’T SELL

2) ON TWITTER, JOIN CHATS AND ASK QUESTIONS, DON’T FOCUS ON KNOWING ALL THE ANSWERS, BE A STUDENT

3) ON INSTAGRAM, WATCH YOUR AUDIENCE’S HABITS, QUESTIONS AND INTERESTS, COMMENT AND REPOST TO SHOW YOU KNOW WHO YOUR AUDIENCE IS AND THAT YOU ARE THERE TO ENGAGE AND HELP!

4) ON LINKEDIN, JOIN INDUSTRY AND INTEREST GROUPS AND POST RELEVANT CONTENT ON YOUR FEED THAT WILL RAISE QUESTIONS AND CREATE ANSWERS!

Simple! When you can take the time to really sit down and figure out who your brand is targeting, find them in these communities on social media and then engage, help, relate with those people – you have struck gold, my friend. Once you become a voice in the social media realm, your ideal customers will follow!

In a world where most people never look up from there phones, you’d think that the ‘word of mouth’ crutch would fade away… but it doesn’t!! I have a bone to pick with this famous marketing strategy. So join me for the ride.

If you ask almost any brand new business how they plan to get the word out about their business they will almost always say “word of mouth”. I’ve personally been on the receiving end of that line hundreds of times. Realtors, specialty watches, insurance reps, job head hunters, etc. If you search through the forums business and marketing sites you’ll see the same three words pop up time and time again. So what’s my problem with word of mouth? The people toting this marketing strategy don’t actually do anything!

If you’re an established business, having your existing clients rep your products to their family and friends is an amazing and powerful tool for your business. BUT If you’re brand new, and have no (or very few) customers than who is going to be spreading that word?! If nobody knows who you are, they wont and can’t spread the word. In the beginning you would be better served picking up a phone and cold calling prospects to build your business. Even larger companies shouldn’t rely entirely on word of mouth.

The trend of relying on word of mouth is hurting businesses and new entrepreneurs. Look, I get it. You’re afraid of picking up the phone and calling someone. Building a strong marketing campaign can be difficult and requires a lot of work. Instead of working in a more complex marketing strategy, entrepreneurs think their service or product is SO GOOD that everyone will just be lining up to buy and talk about it… which is never the case.

So understand that having others spread the word about you and your business is amazing and powerful, but don’t be so narcissistic that you believe you can do it on that alone. Your competition will beat you out every time, because they will understand that being available on social media, in the newspaper, geofencing, or the other hundreds of marketing strategies, will get them the business you were waiting for.

There are only 3 things that you need to keep in mind to be successful in business, and the NH Business Show can help you with all of them.

1. A killer offer

2. An Audiance

3. Follow up/Lead Generation

A killer offer.

Step one to being a great business is to have a great offer. If you don’t have something anybody wants than you’re done! This goes far beyond having a product to sell. If you happen to sell the newest and best thing on the market, awesome, don’t burn out like fidget spinners. Most of us don’t have the greatest thing to hit the market this year so we have to be a bit more creative.

Every Realtor has the same offer… houses. Mortgage people offer mortgages. They think they’re special but in reality if they can do it, so can the others if given the chance. The real offer lies somewhere else. How many houses does that realtor have that aren’t on the market? Do they have hundreds of listings or are they only handling one buyer at a time?

An Audience

Every business has a group of people out in the marketplace that will respond to their product or service. Things that need to be looked at are the age of your prospects, what they do for a living, do they have kids? How old are the kids? (there is a huge difference between newborns and ten year olds) What type of car do they drive? Education? Etc.You have to know exactly who your market is, and design your marketing around them.

Follow up / Lead Generation

Last we are going to get into my favorite part, sales! When a lead finally does come into your business you need to be able to convert them into a sale, which can take some serious follow up. I wrote lead generation into this category as well because you’ll need to create leads using your first two sections to find prospects who fit your products or services. If lead generation is hard for you Try Phonesites. They make lead generation easy and profitable!

To the right is a simple example of a page that’s turning out leads for the NH Business Show. The only thing you need to do is reach out and let us know that you’re interested in some training and we’ll get you started.

NH Business Show

We’re passionate about business! The purpose of this channel is to give people a look behind the scenes of different businesses. Everyone knows that the point of running a business is to make money but there are so many other driving factors behind them. What is the real why?