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The 500 North American web merchants with the biggest monthly paid search ad budgets increased their search spending 18% in 2014 over the prior year. Amazon.com had the biggest increase; flash sale site ideeli, the biggest decrease.

The 500 North American web merchants with the biggest monthly paid search ad budgets increased their search spending 18% in 2014 over the prior year. Amazon.com had the biggest increase; ?flash sale site ideeli, the biggest decrease.