Let's hope this doesn't give the WWE any bad ideas

Wrestling is built upon feuds. It gives motivation for the people involved to fight and a reason for the audience to care about the competitors involved. While there usually has to be a winner or loser of a particular feud, the best ones manage to elevate all the of the talent involved, showcasing their in-ring talents as well as their ability to make their case for their antagonism towards their opponent.

A great feud is not usually just a single match, but a series of individual encounters that build to a climax where the outcome is not only unclear but credible from either end. On the other hand, bad feuds lead an audience to jump ahead, knowing exactly what will happen, how it will happen, and how it would benefit (or potentially damage) the people working together. They can be clumsy, boring, and only present to fill the substantial amount of time the WWE has for its programming nowadays.

Since the brand split, neither Raw or Smackdown get too many chances to book feuds between their talent, and while we've taken a look at feuds between the two brands that really could work, let's take a look at the other side of that, where talent comes together for no material benefit to either the parties involved or the audience watching them.

#10 Lana vs Dana Brooke

Lana is great on the mic, but poor in the ring. Time away from the spotlight to develop would help, not PPV matches against substandard talent.

Lana is one of the most charismatic personas that the WWE has seen in the past 10 years, valeting Rusev and being his mouthpiece for the pro-Russian, anti-American stance that got the Bulgarian wrestler over with the crowd as a heel and which made his defeat to John Cena as potent and as unsurprising as it did.

Despite her obvious skill on the mic, WWE (and it seems by her own account as well), has tried to turn Lana into an in-ring performer too which has seen her exposed, not as the cool and calculating manager of a dominant heel, but a clumsy, inexperienced wrestler way below the average quality of talent the Women's division is enjoying at the moment.

Dana, meanwhile, is a case of someone called up too soon. Still just finding her feet in NXT, she formed a memorable duo with Emma as they attempted to take on Asuka, but injury and a foreshortening of her development upon her promotion to Raw have seen her flounder, failing to live up to the rest of the division.

Putting the two together in a match would not only seem confusing, giving their allegiances but also demonstrate the pair's inability to work smoothly, damaging their credibility as a whole. Not to mention the effect it would have on a crowd, interested in Lana only as a manager, and barely interested in Dana Brooke at all.