5 things to know about the surprise biggest hit of LFW, Rejina Pyo

This London Fashion Week, old favourites including Emilia Wickstead, Preen and Mary Katrantzou had Instagram alight with love and appreciation. However, it was Rejina Pyo, a well-known designer on the fashion circuit, but certainly not yet a household name, that seemed to steal the limelight as the spring/summer 2018 London collections came to a close.

Here we round up everything you need to know about the name on everyone's lips.

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1She is a Central Saint Martin's graduate from Korea

Rejina Pyo taking her bow in September 2017. Image: Rex

Pyo hails from Seoul and completed her MA in Fashion Design at Central Saint Martins in 2011. Her graduate show was widely praised by critics and she was quickly snapped up to be Roksanda Ilincic's first assistant, where she worked for three years before setting up her namesake label in 2014.

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2This marked her brand's first catwalk show

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Although she started the brand over three years ago, SS18 marked Pyo's first catwalk show, having previously opted for presentations. The setting was London's Quaker Centre and despite the change in format, the collection was very in keeping with Pyo's aesthetic, one that her legion of fashionable followers have come to love.

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3She is a real favourite among influencers

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In fact, you've probably been eyeing up plenty of her designs for seasons without even knowing it. Style mavens including Camille Charriere, Pandora Sykes and Lisa Aiken are all devoted fans of the brand, often wearing the pieces to shows or shouting about them on Instagram.

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4She is a champion of diversity

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Pyo is one modern-day designer who is fighting against fashion's issues with diversity, whether that be age, size or skin colour. Ahead of her catwalk show, Pyo put out a casting call for "confident, unique and inspiring women of ALL ethnicities and ALL ages to participate in a very special paid project (the catwalk show) on the 19th of September".

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5Her clothes are wearable (and surprisingly affordable)

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While Pyo's collections are not high-street or even high-end high-street prices, they are certainly not as out of reach as some of the collections presented at LFW. You can pick up a pair of jeans for £270, suede loafers for £359 and the most desirable wool coat for £589. Best of all? The structured, statement pieces are unmistakably stylish, but they are designed for real women with real lives, not just for the catwalk.

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