TAKE5 Candy Bar: the first-ever playable packaging.

Hershey, the famous confectionery brand has recently launched ‘Remixer,’a limited-edition package for its TAKE5 bar that allows to create music with no app required!

You might notice the rise of interactive packaging. And it’s obvious! Interactive packaging is more than just attractive graphics. It’s a great way to make a product stand out on the shop shelves and grab people’s attention. It makes a product more appealing, memorable and useful.

So, the confectionery giant Hershey has come up with a smart idea. Partnering with the agency Barkley, the brand has released the ‘Remixer,’ the first-ever interactive packaging that turns into a beat box. By ‘remixing’ its TAKE5’s Bar five classic flavors – chocolate, peanut butter, caramel, pretzels, and peanuts –the company ‘remixing’ the way their consumers experience music.

Are you curious to know how it works? According to the brand, using conductive ink and touch sensors, TAKE5 Remixer lets you create over 30,000 track combinations. Moreover, it doesn’t require an app to run. Isn’t it genius?!

I think, TAKE5 Remixeris a fantastic example of how brands can use new technologies to add something defferent to make their product stand out.

I understand you, Ana, but I think, they didn’t show it just because they wanted to arouse people’s interest! 😉 Therefore, according to the brand, the TAKE5 Remixer uses conductive ink to create music on the spot and allows users to immediately remix music with built-in speakers, no app required! It runs on batteries! Hope, you find it helpful 🙂

WOAH, this looks super cool, it’s mindblowing. The photos looked really amazing for me, but when I read that it lets you create over 30K track conbinations…. WOW, mindblown here. Thank you so much for sharing!

lolz…this looks so fun..i dint know that a candy bar can do things like this. Do you think we can get it in Malaysia? Do you mean that if we buy this..then we can play it, only if the candy bar is inside?

It will be great to spread the packaging around the world, but currently is available only in the US, Cassey. No, you can eat the bar and play with this interactive music packaging! You can create your own music pieces 😉