Benelli Opens Flagship Store in Bangkok, Thailand

During its 100th anniversary last year, Benelli began expanding into Asia. The Pesaro-based motorcycle manufacturer first opened a showroom in Vietnam, and followed that with another in Malaysia.

And this week, the Italian-motorcycle brand expanded further into Asia, opening a “flagship store” in Bangkok, Thailand.

The showroom, which is over 4300 sq. ft., features all of Benelli’s creations, including Classics, the TNT 899 and the BN600.

Speaking of the opening, Benelli says “this store will be the largest point of reference for the Thai clients, a great opportunity to show the importance and strength of an historical brand such as Benelli.

“Besides being a promotion and marketing center, the Benelli flagship store of Bangkok is going to become the focus of the activities of the Thai Benelli Club.”

Benelli reported having plans to open additional stores in the main cities of Thailand.

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