His nerd roots in the Midwest; “COINs,” which stands for “Collectors Only In Name,” who tend to be labeled villains for art flipping tendencies, as opposed to collectors such as hedge funder Steven Cohen, who ‘plays by the rules’ at least as perceived by gallerists, even though he’s also been known to flip works himself; his Gray Market blog, which he describes as “peeling back the layers of what we can see reported…traditionally, and asking: Why are people doing these things? What’s the strategy?”; choosing between screenwriting and art for a career, and why he chose the path he chose; how he navigates the art world as a professional skeptic and somehow still get access to the inside, where some of the most useful intelligence is; the prospect of becoming “the Anthony Bourdain of the art world;” his upcoming book, “The Great Reframing: How Technology Will––and WON’T––Change the Gallery System Forever,” which he’s self-publishing, because it includes time-sensitive information that can’t be wasted on the overly long traditional publishing process (the book is slated to come out by June 1st, on the Amazon Kindle platform); and what it’s like living in Downtown L.A. right by the Grand Central Market (directly downhill from MoCA, the Broad and Disney Concert Hall on Grand St.).