Marketing, Cool, and Role Models Who Influence. . .

Earlier this week we ran a “Youth Culture Today” radio spot on the marketing of cool. Little did we know that the night before 60 Minutes was going to run an eye-opening segment on how young social media starts attain fame and fortune, all while influencing vulnerable young kids to do the same. It’s brilliant marketing. But the fall-out, I’m afraid, can be quite devastating when it comes to how this all mis-shapes kids away from finding and pursuing a meaningful/life-giving identity in Christ.

Give the 60 Minutessegment a good look. Then, talk about it with the kids you know and love.

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Who I am...Walt Mueller. . . a guy who was made, messed up, and mercifully made over by His grace. . . struggling to live life to His glory in the now but not yet Kingdom of God. . . longing to enter into that glorious time when what originally was will be fully restored.

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