How do Indian Shoppers React to Deals & Discounts While Shopping Online

More and more shoppers are turning to online shopping portals and there are a lot of factors that lure them in. Online shopping websites keep rolling out deals, discounts, season sales, cashbacks, loyalty programs, free home delivery and many other lucrative plans. The convenience of shopping from home, hassle free payments and offers catches their interests.

Did it ever happen to you that you logged into an e-commerce website to buy one thing and ended up buying 3 different things due to their perceived usefulness? It happens almost all the time with all the online shoppers. You see, a lot of factors decide the buying behaviour of customers. Deals & discount are one of the major driving factors. A lot of customers wait for a particular day, festival or season sale so that they can get great deals, offers and cashbacks. They eagerly wait for the prices to drop.

We have a very interesting infographic here put together by DesiDime depicting the behavior of Indian online shoppers towards the deals & discounts. There is some really cool information about the most viewed categories for discount, most viewed retailers, most discussed retailers, top Indian states & cities seeking discounts, what platform they use and what is their favorite shopping time.

Embed This Infographic To Your Website (copy code below):

This infographic revealed that Amazon is the most viewed retailers for discount and offers. Shoppers are also interested in searching Flipkart offers & coupons after Amazon. To my surprise, 60% of fashion shoppers are “men”. Really? And women are blamed for shopping fashion stuff. Now we know the truth ladies.

Also, the capital of India, New Delhi is home to the most number of discount seekers. I am not saying it, it’s the stats guys. The fact that I found most interesting is the favorite shopping time. Most of the shopping happens from 12 PM to 4 PM. But isn’t that the regular office time when people would be busy working hard for their company? Or maybe you think they are working hard when in reality they are actually busy shopping.

So, friends, if you enjoyed this infographic as much as I did then be generous and share it with your friends. Let me know what you think in comments.

About the author

Alka Saha

Alka Saha has done Masters in Computer Science from University of Delhi, India. She is a passionate blogger, technology lover, plays chess, innovative, likes to express her views via blog and is a music lover. She has been blogging since 2011 and has contributed a number of great articles to the internet. Connect with Alka on Twitter.