Reach more viewers on more platforms.

Adobe Primetime ad decisioning provides campaign, inventory, and partner management, as well as creative trafficking, reporting, and TV Everywhere support. So you can manage and deliver broadcast, film, and television ads across screens with improved efficiency, visibility, and revenue.

One request. Many ads.

Adobe Primetime can generate multiple ads for a single request and interpret when those ads should be a pod. It’s the only video ad server that can read and generate VAST 3.0 and VMAP 1.0 and provides full support for VPAID 1.0 and 2.0.

The best features for the most control.

Feel the power of campaign management.

Analyze thousands of ads with a dashboard that pulls real-time performance, impression, and revenue data. Target and deliver ads with precision, build views based on more than 20 metrics, and easily make bulk edits.

Make your library with data.

Import metadata that represents each channel, series, episode, and video asset to create a content library. Then, target and get reports with just one click.

Test the future.

Get accurate ad performance predictions by running full simulations using all available data, rather than just a sampling.

Experience. Control.

Take control of ad experiences, from segmenting commercial breaks into pods, to establishing target patterns. Use ad maps for full-episode VODs, ad patterns for short-form VODs, and ad decisioning for live or linear streaming.

Know your rights.

Assign ads to internal sales teams and TV Everywhere partners. Focus on and target sales rights to support complex carriage agreements. Create sub-accounts and grant permissions to work with various content, sites, devices, and geographies.