Resources

The People of Madison, Ms

Easy Street

High-income suburban couples without children.

Middle-aged married couples living a comfortable life in suburbia with no dependents. A majority are homeowners.

Affluent DINKs

High-income, kid-free couples living in the suburbs.

Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners.

Home Aloners

Single suburban homeowners.

More than 75% of these pre-middle-age to middle-age singles own their homes. Income ranges from lower to middle. Education varies from high school or lower to college.

Wide Open Foyers

Suburban families living in large houses.

These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.

Secure Suburbanites

Suburban families with low financial pressure.

Monthly costs as a percentage of income are much lower than the national average. Education level varies from high school to college with some holding management positions. Most own their homes.