Variety has news that Lost River’s distributor, Warner Bros, will not be seeking to distribute the film theatrically. Instead, the Christina Hendricks-starring film will be heading direct to video and VOD, with an April 2015 release date in mind. Originally titled How To Catch A Monster, the film finds Hendricks’ protagonist in a quest to find her son in some sort of alternate universe. While no official reasoning was given as to why the studio will be skipping of a theatrical run for Lost River, one only needs to look back to when the film opened at the Cannes Film Festival this past May to find cause.

While Lost River started out with a lot of notice and anticipation, thanks to its rising star of a director, it eventually became a pariah of the festival that only managed to garner some praise from some like-minded individuals such as Nicolas Winding Refn. This doesn’t exactly scream “tentpole,” or apparently even “limited arthouse release” for that matter. Given Ryan Gosling’s talent level as an actor, it’s a shame that the film didn’t turn out better and/or get a better critical response. That being said, the Lost River trailer doesn’t exactly inspire a ton of confidence in it as a feature.

Thanks to a good deal of public sensation, Seth Rogen and Evan Goldberg’s The Interview earned quite a bit of notoriety for its On-Demand release platform, so it isn’t outside the realm of possibility that Lost River could replicate some degree of the comedy’s success. Maybe Ryan Gosling’s name and the curiosity that comes with negative reviews could motivate Warner Bros to release “the film that they don’t want you to see” into a limited capacity screening tour, possibly with a Q&A from the director himself.

Lost River will find its way on home video and on demand in April 2015.