We have a research report by RACE 2050, an organization focusing on innovation in European transport industries, gives information on the European car rental market by country share with specific insights on Germany.

“Germany is the most important single market for car rental, followed by Spain, France and Great Britain. According to data provided by Euromonitor the German market had a volume of around EUR 2.0 billion in 2012”

— RACE 2050, 2013

Another report by Europcar, the market leader in the European car rental market, gives insights on the market share of its competitors in the European market.

The report states that Europcar is the market leader in Europe followed by Avis Budget Group, Hertz and Sixt. The report also has data split by country share and rental car usage patterns.

The Europcar report also gives insights on the car rental market growth rate from 2009 to 2017. The report gives useful information on international passenger arrivals versus car rental market.

The chart below gives insights on the car rental market growth rate. The car rental market increased by 3.6% in 2013. In Europe it was expected to increase by only 2.5% in 2017.

— Europcar, 2015

A report by Media Frankfurt, a leading airport advertising company focusing on branding and digital network coverage, gives information on the car rental usage patterns of business travelers in Germany. The report gives insights on whether rental car usage has increased, decreased or has remained unchanged over the last year.

The majority of respondents seemed to feel that there has been no change in rental car demand.

Another report by RACE 2050, gives insights on trends in car rental market and the role of premium car companies such as BMW in the car rental market.

“To some extent, motor-vehicles premium OEMs and their allied car rental companies are still taking advantage of the car allure, giving to the customers “a high-quality alternative to owning and maintaining a vehicle. They can rent attractive BMW and MINI models at short notice and simply park them at their destination”. In addition, those vehicles are “BMW’s especially fuelefficient Efficient-Dynamics engines”, e.g. with low consume.”

— RACE 2050, 2013

I hope you find this useful, and can see that there is a lot of useful information available through the portal. If you have any additional needs or questions about our reports, please feel free to contact us.