French Technology Press Office - April 2007

The JCK Las Vegas international jewelry trade show from June 1 to 5 will feature a French Pavilion, showcasing high quality watches and fine jewelry of French companies and reflecting their creative designers granted with a stellar reputation. Sponsored by Ubifrance and the CPDHBJO (French Jewelry Committee), the French Pavilion will welcome 21 companies between two levels, at “World’s Fair” on Level 1 for jewelry and “Hall of Time” on Level 2 for timepieces.

Faced with an uncertain future, today’s consumer is characterized by his or her quest for innovation, emotion, sensation, customization and by a comeback to old values and traditions. French watches and jewelry remain symbols of French luxury-now more than ever. Visitors will discover a unique blend of design, innovation, and age-old tradition in highly personalized products.

The main trends for French creations at JCK will be: Opulent shapes displayed in steel, gold plate, and gold adorned with diamonds and colored fine gems
An explosion of colors: pink and yellow gold, platinum, silver with fine or semi-precious gems
Charming Tahitian pearls in very different shades from white to black and also pink, gold, grey, green, and eggplant
Rings, sautoirs, bracelets, pendants, and earrings play on luxury, set with stones or plain for different dimensions; to be layered or worn individually.
Children’s collections are enjoying a great success, with products adapted to their lifestyle for each stage in their young lives.
Modern men are rediscovering jewelry sets such as bracelets, chains, and rings specially designed for them by incorporating new materials (ceramics, rubber, steel, titanium) in original, masculine designs.

The French Pavilion will also introduce five Tahitian companies on the Tahiti Space. Tahitian traditional dance performances are scheduled at 12:30 to 1 p.m. on June 1 to 4.