2016 saw no signs of slowing down in terms of piracy and counterfeiting. As these issues seem to continue growing despite the best efforts to stop them, we created this article in order to highlight and review what we believe are some interesting cases on the subjects.

After the dramatic exit of Birkenstock from Amazon last month, the online retailer is making dramatic changes to its processes in an effort to protect big brand names. Brands have become increasingly concerned by the prevalence of Chinese counterfeits and unauthorised sellers on the site.

Amazon is on a mission to eliminate the fake review micro-industry that has grown dramatically in recent years. A host of websites offer paid-for fake reviews in order to boost seller positioning in a product search and obviously improve their brand image by apparent public endorsement. Many consumers note they find reviews key in decision making, and so this practise diminishes Amazon's credibility and makes it harder for consumers to buy quality.