Organ Grinder + Marketing & PR | The Guardianhttps://www.theguardian.com/media/organgrinder+marketingandpr
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Which journalists have got the Crapps?https://www.theguardian.com/media/organgrinder/2010/dec/15/crapp-pr-award
Awards celebrate 'special relationship' between hacks and PRs, with the Guardian's Charles Arthur winning a gong<p>Congratulations – you've won a Crapp! It's not what you think, but the <a href="www.twitter.com/thecrapps" title="">gongs celebrating the extra "special relationship" between hacks and PRs</a>.</p><p>The Guardian's very own <a href="http://twitter.com/charlesarthur" title="">technology editor Charles Arthur</a> took away what must surely be the most prized, er ... prize of them all – the hack "most likely to tell you to sling your hook" award, beating the Daily Mail's Sean Poulter into second place. </p> <a href="https://www.theguardian.com/media/organgrinder/2010/dec/15/crapp-pr-award">Continue reading...</a>Marketing & PRMediaNewspapers & magazinesNewspapersBloggingWed, 15 Dec 2010 12:50:48 GMThttp://www.theguardian.com/media/organgrinder/2010/dec/15/crapp-pr-awardPhotograph: Charles ArthurCharles Arthur ... we tried to get a picture of him on the phone to a PR but failedPhotograph: Charles ArthurCharles Arthur ... we tried to get a picture of him on the phone to a PR but failedJohn Plunkett2010-12-15T12:50:48ZWho deserves a Crapp award? | John Plunketthttps://www.theguardian.com/media/2010/dec/01/crapp-award-pr-hacks
You can vote in categories such as 'Least twattish Twitterer' in awards celebrating the relationship between hacks and PRs<p>Are you up for a Crapp? Please, I'm not being vulgar, it's the Crapps – the <a href="http://www.theguardian.com/media/2010/nov/18/crapps-prs-journalists" title="">gongs that celebrate the extra "special relationship" between hacks and PRs</a>.</p><p>The shortlists for the awards' six categories were announced today, with 10 journalists up for each prize, from the writer "most likely to tell you to sling your hook" to the "least twattish Twitterer – the must-follow journo".</p> <a href="https://www.theguardian.com/media/2010/dec/01/crapp-award-pr-hacks">Continue reading...</a>Marketing & PRMediaTwitterInternetBloggingTechnologyWed, 01 Dec 2010 13:30:27 GMThttp://www.theguardian.com/media/2010/dec/01/crapp-award-pr-hacksPhotograph: Sarah LeeYou can vote for 'Least twattish Twitterer – the must follow journo'.
Photograph: Sarah LeePhotograph: Sarah LeeYou can vote for 'Least twattish Twitterer – the must follow journo'.
Photograph: Sarah LeeJohn Plunkett2010-12-01T13:30:27ZWilliam and Kate's engagement showed the royal PR machine is well-drilled | Mark Borkowskihttps://www.theguardian.com/media/organgrinder/2010/nov/22/kate-william-wedding-pr
Buckingham Palace will be overjoyed with the positive headlines garnered by the announcement of the couple's wedding<p>The "fairytale" royal engagement has prompted an outpouring of joy. The red-tops in particular have been euphoric, filled to the brim with jubilant headlines and rapturous copy ("Thanks a billion, William" - the Sun).</p><p>Hypnotised by acres of print and online clamour, I have become absorbed by the stratagems and apparatus of the rejuvenated royal PR pixies. This was not an unrehearsed, impromptu public announcement. The manoeuvre was contrived, planned and immensely successful. Titbits of positive content were distributed by sources close to the couple as well as the disconnected, well-prepared royal experts. There was no vacuity on display. Nine years of official and paparazzi photos of the couple's courtship were all recycled. In the information age, nine years amounts to a lifetime's words and images.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/nov/22/kate-william-wedding-pr">Continue reading...</a>Marketing & PRMediaTelevision industryNewspapersNewspapers & magazinesRoyal weddingPrince WilliamThe Duchess of CambridgeMon, 22 Nov 2010 07:00:01 GMThttp://www.theguardian.com/media/organgrinder/2010/nov/22/kate-william-wedding-prPhotograph: Chris Jackson/Getty ImagesA close up of Kate Middleton's ring as she and Prince William announce their engagement. Photograph: Chris Jackson/Getty ImagesPhotograph: Chris Jackson/Getty ImagesA close up of Kate Middleton's ring as she and Prince William announce their engagement. Photograph: Chris Jackson/Getty ImagesMark Borkowski2010-11-22T07:00:01ZCrapps awards celebrate love-hate relationship between hacks and PRshttps://www.theguardian.com/media/2010/nov/18/crapps-prs-journalists
Organisers invite PRs to vote in categories such as 'best blogger' and 'least twattish Twitterer'<p>First there were <a href="http://www.guardian.co.uk/media/mediamonkeyblog/2010/jul/13/shaftas-return" title="">the Shaftas </a> – the annual shamefest of the finest inventions ever to have graced the showbiz pages of the national press. Now welcome the Crapps – celebrating the extra "special relationship" between PRs and the media.</p><p>The organisers of the Crapps are <a href="http://www.thecrapps.com/" title="">inviting PRs to vote in categories</a> such as "the journalist that makes you feel warm and furry on the inside", "best blogger" and "least twattish Twitterer".</p> <a href="https://www.theguardian.com/media/2010/nov/18/crapps-prs-journalists">Continue reading...</a>Marketing & PRMediaNewspapersNewspapers & magazinesNational newspapersThu, 18 Nov 2010 16:23:04 GMThttp://www.theguardian.com/media/2010/nov/18/crapps-prs-journalistsPhotograph: M Fresco/Getty ImagesTime for a truce? Organisers invite 'public relations practitioners and the media to cosy up in the build-up to Christmas'. Photograph: M Fresco/Getty ImagesPhotograph: M Fresco/Getty ImagesTime for a truce? Organisers invite 'public relations practitioners and the media to cosy up in the build-up to Christmas'. Photograph: M Fresco/Getty ImagesJohn Plunkett2010-11-18T16:23:04ZStewart Pearson's Media Notebookhttps://www.theguardian.com/media/organgrinder/2010/nov/01/stewart-pearson-thick-of-it
The Thick of It's opposition PR guru has been keeping a diary …<p><strong>Monday</strong> Lock-in with the Weather Guys,&nbsp;our team of digital analysts plotting cultural climate change. Useful prep for the forthcoming Media Policy Refresh. Aiming to roll this out after Christmas, when everyone's more receptive to notions of shrinkage, frugality, Less Is More etc. Rethinking points already emerging. The Quango is dead. Long live The Hub. Out: "public consultation". In: "forward niche matrixing". Goodbye, tropegeist. Hello, Pixelated Society.</p><p>Quick fruit lunch, then we're back on the synapse highway. More rethinking points: triangulations, forecasts, aftercasts, podcasts. Now we're mantra-sifting: Sympathise, Empathise, Synthesise, Synergise. Synergy? Is that still viable as a concept? Maybe rethink synergy. Winergy? Does that even make sense as a word?</p> <a href="https://www.theguardian.com/media/organgrinder/2010/nov/01/stewart-pearson-thick-of-it">Continue reading...</a>Marketing & PRMediaThe Thick of ItComedyTelevisionTelevision & radioCultureMon, 01 Nov 2010 07:00:03 GMThttp://www.theguardian.com/media/organgrinder/2010/nov/01/stewart-pearson-thick-of-itPhotograph: BBC/Mike Hogan/BBCVincent Franklin as Stewart Pearson in The Thick of It. Photograph: Mike Hogan/BBCPhotograph: BBC/Mike Hogan/BBCVincent Franklin as Stewart Pearson in The Thick of It. Photograph: Mike Hogan/BBCIan Martin2010-11-01T07:00:03ZPR advice for the Chilean minershttps://www.theguardian.com/media/organgrinder/2010/oct/18/chilean-miners-pr-advice
If I were advising the miners, I'd tell them to stick together – and to play the long game with the world's media<p>Even before the <a href="http://www.guardian.co.uk/world/blog/2010/oct/13/chilean-miners-rescue-live-updates" title="Chileans provoked worldwide jubilation by making their escape">Chilean miners provoked worldwide jubilation by making their escape</a>, they were beginning to be roped into the murky commercial world – Oakley carefully let it be known that it had supplied a crate of sunglasses to "completely block the ultraviolet light" that they would be unused to after so long below ground. A smart trick – and it is a lesson for the miners to contemplate. Did the company offer any payment? Did the recipients have a chance to agree or disagree? Strike one!</p><p>Now they're free, the miners will be shut in the coffin of fame. And it is a coffin: one built from offers of money, interviews, documentaries, rights for the feature film, media assassination for minor transgressions. This is the price of modern fame – one minute you're nobody and the next you're a blank slate that the media want to write all over.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/oct/18/chilean-miners-pr-advice">Continue reading...</a>Marketing & PRMediaChileWorld newsChilean miners rescueAmericasMon, 18 Oct 2010 05:59:01 GMThttp://www.theguardian.com/media/organgrinder/2010/oct/18/chilean-miners-pr-advicePhotograph: Sipa Press / Rex FeaturesA journalist conducting an interview at the San José mine. Photograph: Sipa Press / Rex FeaturesPhotograph: Sipa Press / Rex FeaturesA journalist conducting an interview at the San José mine. Photograph: Sipa Press / Rex FeaturesMark Borkowski2010-10-18T05:59:01ZMegas launch new tech categorieshttps://www.theguardian.com/media/pda/2010/sep/27/megas-2011-launch
New awards categories recognise innovation in areas such as mobile apps, creative use of data and digital communications<p>The <a href="http://www.guardian.co.uk/megas" title="Media Guardian Innovation Awards">Media Guardian Innovation Awards</a> (Megas) are back, digital media types. New categories acknowledge the explosive growth in mobile apps and creative use of data since last year's awards – and a newly created digital entrepreneur award awaits one plucky innovator.</p><p>Judging the 2011 Megas will be UK's digital champion Martha Lane Fox, Wired editor-at-large Ben Hammersley, Guardian writer and broadcaster Aleks Krotoski and Labour MP Tom Watson.</p> <a href="https://www.theguardian.com/media/pda/2010/sep/27/megas-2011-launch">Continue reading...</a>Digital mediaAdvertisingMarketing & PRMediaInternetComputingTechnologyMon, 27 Sep 2010 09:34:05 GMThttp://www.theguardian.com/media/pda/2010/sep/27/megas-2011-launchJosh Halliday2010-09-27T09:34:05ZAndy Coulson, David Cameron and the Connection connectionhttps://www.theguardian.com/media/organgrinder/2010/sep/10/andy-coulson-david-cameron-connection
The prime minister knows what it's like to be the PR man dealing with a media scandal. After all, he was one<p>In 1998, the Guardian exposed serious deception at a British media organisation. Carlton Television's award-winning documentary The Connection <a href="http://news.bbc.co.uk/1/hi/uk/88866.stm" title="featured actors pretending to be drug traffickers">featured actors pretending to be drug traffickers</a> . The ITV franchise-holder was eventually <a href="http://news.bbc.co.uk/1/hi/uk/237715.stm" title="fined £2m by regulators">fined £2m by regulators</a>. Carlton's head of communications at the time was a certain David Cameron.</p><p>Eleven years later, another investigation by the Guardian uncovered wrongdoing at another British media organisation. The News of the World's royal reporter <a href="http://www.guardian.co.uk/media/2007/jan/26/newsoftheworld.pressandpublishing1" title="had already been jailed for illegally intercepting phone messages">had already been jailed for illegally intercepting phone messages</a>.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/sep/10/andy-coulson-david-cameron-connection">Continue reading...</a>Andy CoulsonMediaDavid CameronPoliticsTelevision industryMarketing & PRPhone hackingNewspapers & magazinesNewspapersNews of the WorldNational newspapersFri, 10 Sep 2010 10:07:37 GMThttp://www.theguardian.com/media/organgrinder/2010/sep/10/andy-coulson-david-cameron-connectionPhotograph: Peter Macdiarmid/Getty ImagesImage expert: David Cameron seen in a TV monitor during a speech in London. Photograph: Peter Macdiarmid/Getty ImagesPhotograph: Peter Macdiarmid/Getty ImagesImage expert: David Cameron seen in a TV monitor during a speech in London. Photograph: Peter Macdiarmid/Getty ImagesSteve Busfield2010-09-10T10:07:37ZMarketing 101: Bringing products back by popular demandhttps://www.theguardian.com/media/organgrinder/2010/jun/07/marketing-101-cadbury-flake
The departure of the Cadbury's Flake strapline may be just the first step in a canny campaign – next comes the "public outcry"<p>It must feature somewhere in Marketing 101: ditching a long-held advertising slogan/song/image will garner plenty of PR. The next rule in the big book of marketing, of course, will be the bringing-it-back-by-popular-demand.</p><p>And so it is that <a href="http://www.guardian.co.uk/media/2010/jun/02/cadburys-flake-ad" title="Cadbury's is to ditch its " only="" the="" crumbliest,="" flakiest="" chocolate..."="" strapline="" after="" 50="" years"="">Cadbury's is to ditch its "Only the crumbliest, flakiest chocolate ... " strapline after 50 years</a>. And with it goes the "Flake girl", who has launched a million teenage fantasies with her sensual nibbling of the crumbly, flakey bar.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/jun/07/marketing-101-cadbury-flake">Continue reading...</a>Marketing & PRMediaCadburyBusinessAdvertisingMon, 07 Jun 2010 06:00:52 GMThttp://www.theguardian.com/media/organgrinder/2010/jun/07/marketing-101-cadbury-flakePhotograph: PRThe singer Joss Stone in a Cadbury's Flake advert, following the classic formula. Attractive lady? Check. Nibbling? CheckPhotograph: PRThe singer Joss Stone in a Cadbury's Flake advert, following the classic formula. Attractive lady? Check. Nibbling? CheckSteve Busfield2010-06-07T06:00:52ZSpinning the coalition without getting in knotshttps://www.theguardian.com/media/organgrinder/2010/may/17/general-election-spin
The Con-Lib Dem coalition faces communications challenges not only from journalists, but from the parties' own rival factions<p>How does one "spin" a coalition government? If you ask the politicians, the official line is that you don't. "The age of spin is over," they say.</p><p>But all governments need to communicate and this cobbled-together version of a government has a bigger challenge than most. The Con-Lib Dem coalition has a complex array of policies to negotiate, explain and drive through, some of which will be deeply unpalatable even to their own parties. With a former PR chief at No 10 and a former lobbyist as deputy PM, this government is likely to be acutely aware of the importance of communication.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/may/17/general-election-spin">Continue reading...</a>Marketing & PRMediaPoliticsMon, 17 May 2010 06:00:06 GMThttp://www.theguardian.com/media/organgrinder/2010/may/17/general-election-spinDanny Rogers2010-05-17T06:00:06ZOfcom's Julian Eccles takes FA communications rolehttps://www.theguardian.com/media/organgrinder/2010/mar/18/ofcom-julian-eccles-fa-communications
<p>Julian Eccles, Ofcom's director of communications, is moving to the Football Association as group director of marketing and communications. Eccles is taking up a newly created role at the FA at a date still to be decided. The current communications director, Adrian Bevington, is switching to managing director of Club England after this summer's football World Cup in South Africa. Eccles was director of communications BSkyB for five-and-a-half years from 2000.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/mar/18/ofcom-julian-eccles-fa-communications">Continue reading...</a>OfcomMarketing & PRMediaThe FAFootballThu, 18 Mar 2010 11:42:26 GMThttp://www.theguardian.com/media/organgrinder/2010/mar/18/ofcom-julian-eccles-fa-communicationsGuardian Staff2010-03-18T11:42:26ZCharity recreates famous wheelchair advert to highlight muscular dystrophyhttps://www.theguardian.com/media/2010/feb/01/muscular-dystrophy-advertising-campaign
Powerful image of a six-year-old in a wheelchair echoes Lord Snowdon's poster taken 33 years ago<p>If the poster of 13-year-old Anthony Dillow looks familiar, that is because it is. The famous advert, shot by Lord Snowdon 33 years ago, has inspired a new version from the <a href="http://www.muscular-dystrophy.org/" title="">Muscular Dystrophy Campaign</a> but now features six-year-old Bradley Addison from Birmingham.</p><p>The ad, made by J Walter Thompson, used the Snowdon picture of the young boy in his wheelchair to publicise the muscle-wasting disease, accompanied by the slogan: "He'd like to walk away from this poster too."</p> <a href="https://www.theguardian.com/media/2010/feb/01/muscular-dystrophy-advertising-campaign">Continue reading...</a>AdvertisingMarketing & PRMediaMon, 01 Feb 2010 00:05:45 GMThttp://www.theguardian.com/media/2010/feb/01/muscular-dystrophy-advertising-campaignPhotograph: Dominique Vincent <D.Vincent@muscular-dystrophy.org>The original 1977 Snowdon advert for the Muscular Dystrophy Campaign Photograph: Dominique VincentPhotograph: Dominique Vincent <D.Vincent@muscular-dystrophy.org>The original 1977 Snowdon advert for the Muscular Dystrophy Campaign Photograph: Dominique VincentStephen Brook2010-02-01T00:05:45ZFrom meerkats to opera singers: how price comparison sites' ads comparehttps://www.theguardian.com/media/organgrinder/2010/jan/16/price-comparison-sites-meerkat-aleksander-orlov
Since Comparethemarket.com launched Aleksandr Orlov last year, its rivals have launched a string of competing campaigns<br /><a href="http://www.guardian.co.uk/media/2010/jan/15/aleksander-orlov-price-comparison-ads">How Aleksandr Orlov helped increase the market for TV ads</a><p><strong>Comparethemarket.com</strong><br>The first TV ad introducing Comparethemarket.com's meerkat <a href="http://en.wikipedia.org/wiki/Aleksandr_Orlov_(meerkat)" title="Aleksandr Orlov">Aleksandr Orlov</a> broke in January last year. The character, <a href="http://en.wikipedia.org/wiki/Simon_Greenall" title="voiced by Simon Greenall who is perhaps best known as Michael from I'm Alan Partridge">voiced by Simon Greenall who is perhaps best known as Michael from I'm Alan Partridge</a>, was created by advertising agency VCCP, which also has the 02 account. Comparethemarket.com is owned by BGL Group and launched in 2006.</p> <a href="https://www.theguardian.com/media/organgrinder/2010/jan/16/price-comparison-sites-meerkat-aleksander-orlov">Continue reading...</a>AdvertisingMarketing & PRMedia businessMediaBusinessUK newsSat, 16 Jan 2010 00:06:08 GMThttp://www.theguardian.com/media/organgrinder/2010/jan/16/price-comparison-sites-meerkat-aleksander-orlovMark Sweney2010-01-16T00:06:08ZTarzan goes but the law of the jungle is still being decided | Jane Martinsonhttps://www.theguardian.com/media/2009/dec/14/haymarket-heseltine-jane-martinson
The fortune of the Haymarket titles are a microcosm of the changes that have ravaged the media over the past decade<p>In 1957, a young man set up a publishing business and printed a Directory of Opportunities for Graduates. When he finally <a href="http://www.theguardian.com/media/2009/dec/10/heseltine-haymarket-media-group" title="handed over to his son last week">handed over to his son last week</a>, Michael Heseltine had helped to change the face of the trade magazine industry. So it seems fair to ask, how many graduate opportunities in media would there be if his Haymarket group published the same directory today?</p><p>The Tory grandee's decision to step back from the day-to-day running of the business comes after a painful restructuring over the past year. Just a few weeks ago, two of its media-focused trade titles, Media Week and Revolution, became largely online-only.</p> <a href="https://www.theguardian.com/media/2009/dec/14/haymarket-heseltine-jane-martinson">Continue reading...</a>Haymarket Media GroupNewspapersMagazinesNewspapers & magazinesStudent media awardsMarketing & PRHuffington PostMediaSky plcTelevision industryITV plcCommercial radioRupert MurdochTelegraph Media GroupTelevisionTelevision & radioBloggingGoogleTechnologyTelevisionThe X FactorSimon CowellDaily TelegraphMPs' expensesMon, 14 Dec 2009 00:05:03 GMThttp://www.theguardian.com/media/2009/dec/14/haymarket-heseltine-jane-martinsonJane Martinson2009-12-14T00:05:03ZNew jobs for BBC PR menhttps://www.theguardian.com/media/organgrinder/2009/dec/11/bbc-marketingandpr
Julian Payne goes to BBC Vision and Paul Almond becomes corporation's first head of digital communications<p>Two of the BBC's most senior PR managers <a href="http://www.bbc.co.uk/pressoffice/pressreleases/stories/2009/12_december/11/comms.shtml" title="have been given new jobs">have been given new jobs</a>. Julian Payne, currently head of communications for BBC1 and fiction, becomes head of communications for BBC Vision. Payne, who has previously overseen the PR for BBC Radio 1 and continuing drama series including EastEnders, among other roles, succeeds Paul Almond, who becomes the BBC's first head of digital communications. Almond's previous roles at the BBC include overseeing the PR for BBC3 and drama. Both will report to the BBC's director of communications, Ed Williams.</p> <a href="https://www.theguardian.com/media/organgrinder/2009/dec/11/bbc-marketingandpr">Continue reading...</a>BBCMarketing & PRMediaMediaFri, 11 Dec 2009 15:11:49 GMThttp://www.theguardian.com/media/organgrinder/2009/dec/11/bbc-marketingandprGuardian Staff2009-12-11T15:11:49ZWhy Tiger Woods PR disaster could scare brands off sports stars for goodhttps://www.theguardian.com/media/organgrinder/2009/dec/11/tiger-woods-pr-disaster-brands
Top firms' sponsorship of major sports stars was dwindling before news of golfer's affairs – now brands may steer clear altogether<br /><br /><a href="http://www.guardian.co.uk/sport/2009/dec/10/tiger-woods-learns-lying-low" title="Tiger Woods learns high cost of lying low">Tiger Woods learns high cost of lying low</a><p><a href="http://www.guardian.co.uk/sport/2009/dec/10/tiger-woods-learns-lying-low" title="Tiger Woods's brand is dropping and dropping in value">Tiger Woods's brand is dropping and dropping in value</a> as the days since his supremely unpleasant Thanksgiving Friday crawl by.</p><p>Gatorade will be ceasing production of its Tiger Focus drink, and although owner PepsiCo said the decision was taken months ago, Woods's name is absent from the list athletes on its website. What, then, will this mean for the industry that has built up over the past couple of decades around super-moneyed sports stars? I believe that a new age of sports endorsement is dawning in the wake of Woods's fall from grace.</p> <a href="https://www.theguardian.com/media/organgrinder/2009/dec/11/tiger-woods-pr-disaster-brands">Continue reading...</a>Marketing & PRTiger WoodsMediaGolfFri, 11 Dec 2009 12:25:26 GMThttp://www.theguardian.com/media/organgrinder/2009/dec/11/tiger-woods-pr-disaster-brandsPhotograph: KPA/Zuma / Rex FeaturesTiger Woods: likely to be the last golfer to get a Gillette deal. Photo: KPA/Zuma/Rex FeaturesPhotograph: KPA/Zuma / Rex FeaturesTiger Woods: likely to be the last golfer to get a Gillette deal. Photo: KPA/Zuma/Rex FeaturesMark Borkowski2009-12-11T12:25:26ZWhat are the best TV ads of the noughties?https://www.theguardian.com/media/organgrinder/2009/dec/01/best-tv-ads-of-the-noughties-decade
Let us know the TV commercials that have stood out for you over the past decade<p>Looking back at the TV adverts of the past decade, it's difficult not to be struck by the creativity on show. Rather than the movie-influenced blockbuster ads of the 90s, much of the industry turned to quirky conceptual ideas. Advertisers also exploited the growing power of the web –&nbsp;not only did successful campaigns make their mark on TV, they also went viral. </p><p>Some relied on special effects, some relied on exhaustive preparation by art teams – but some of the best were just a clever idea, simply executed. Who would have guessed that a man in a gorilla suit playing the drums would have been one of the most talked-about ads of the decade?</p> <a href="https://www.theguardian.com/media/organgrinder/2009/dec/01/best-tv-ads-of-the-noughties-decade">Continue reading...</a>AdvertisingMarketing & PRMediaTelevisionTelevision industryTelevision & radioCultureTue, 01 Dec 2009 07:58:00 GMThttp://www.theguardian.com/media/organgrinder/2009/dec/01/best-tv-ads-of-the-noughties-decadePhotograph: Public DomainAmong the best ads of the noughties: Cadbury's Gorilla, Sony's Balls and PG Tips' The ReturnPhotograph: Public DomainAmong the best ads of the noughties: Cadbury's Gorilla, Sony's Balls and PG Tips' The ReturnDugald Baird2009-12-01T07:58:00ZNI's Paul Hayes to chair Newspaper Marketing Agencyhttps://www.theguardian.com/media/organgrinder/2009/nov/18/paul-hayes-newspaper-marketing-agency
<p>Paul Hayes, the managing director of News International's commercial operation, has been <a href="http://image.guardian.co.uk/sys-files/Media/documents/2009/11/18/NMAPaulHayes.pdf" title="appointed as the new chairman of the Newspaper Marketing Agency">appointed as the new chairman of the Newspaper Marketing Agency</a>. He replaces News International chief operating officer, Clive Milner, who has held the role for the past two years.</p> <a href="https://www.theguardian.com/media/organgrinder/2009/nov/18/paul-hayes-newspaper-marketing-agency">Continue reading...</a>News UKMarketing & PRNewspapers & magazinesMediaWed, 18 Nov 2009 13:22:00 GMThttp://www.theguardian.com/media/organgrinder/2009/nov/18/paul-hayes-newspaper-marketing-agencyGuardian Staff2009-11-18T13:22:00ZBBC Worldwide appoints Elstonhttps://www.theguardian.com/media/2009/nov/18/bbc-worldwide-charlotte-elston
<p><a href="http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestories/pressreleases/2009/11_november/Director_of_Communications.shtml" title="BBC Worldwide has appointed Charlotte Elston as director of communications">BBC Worldwide has appointed Charlotte Elston as director of communications</a>, replacing Alison Jeremy, who has moved to BT Retail. Elston, who was group communications director for media buying group Aegis until last month, takes up her new post in January.</p> <a href="https://www.theguardian.com/media/2009/nov/18/bbc-worldwide-charlotte-elston">Continue reading...</a>BBC WorldwideBBCAegisMarketing & PRTelevision industryMediaWed, 18 Nov 2009 12:24:00 GMThttp://www.theguardian.com/media/2009/nov/18/bbc-worldwide-charlotte-elstonGuardian Staff2009-11-18T12:24:00ZPolitical bloggers hail review of lobby briefing systemhttps://www.theguardian.com/media/2009/nov/16/political-bloggers-lobby-briefings
Social media celebrate victory against 'clubby culture' of parliamentary lobby<p>Political bloggers are hailing <a href="http://www.guardian.co.uk/politics/2009/nov/11/mandelson-tipped-as-information-minister" title="Lord Mandelson tipped as information minister, 11 November">the review of the lobby briefing system</a> as a massive victory for social media over the pervading "clubby culture" of the parliamentary lobby.</p><p>Guido Fawkes, the author of the UK's <a href="http://order-order.com/" title="Guido Fawkes's blog">most popular political blog</a>, was quick to crow "<a href="http://order-order.com/2009/11/12/guido-killed-the-lobby-star/" title="Guido killed the lobby star, 12 November">Guido killed the lobby star</a>" – a reference to his long-running attacks on the cosy relationship between Downing Street and the lobby, which results in mainly newspaper journalists being briefed daily by the prime minister's official spokesman.</p> <a href="https://www.theguardian.com/media/2009/nov/16/political-bloggers-lobby-briefings">Continue reading...</a>Guido FawkesBloombergNewspapers & magazinesPress freedomBloggingMediaMarketing & PRAlastair CampbellPeter MandelsonPoliticsMon, 16 Nov 2009 00:05:06 GMThttp://www.theguardian.com/media/2009/nov/16/political-bloggers-lobby-briefingsPhotograph: Sarah LeeGuido Fawkes, real name Paul Staines, is celebrating a review of the lobby briefing system. Photograph: Sarah LeePhotograph: Sarah LeeGuido Fawkes, real name Paul Staines, is celebrating a review of the lobby briefing system. Photograph: Sarah LeeDanny Rogers2009-11-16T00:05:06Z