Launched by Korean designer, Kathleen Kye, graduate of Central Saint Martins, KYE’s designs are influenced by hip-hop and the K-Fashion scene. Quickly rising to fame, KYE has swept across the street-fashion scene and the K-pop industry, attracting the attention of K-pop celebrities like CL and Dara from 2NE1, BIG BANG’s G-Dragon as well as international celebrity Rihanna!

In tune with the k-pop culture that is dominating the world, the exclusive collection embraces the core brand values shared between Pedder Red and KYE. The sleek cool styles are paired with an underlying playful touch, transforming the Pedder Red Collection to pop-inspired bags radiating with a dynamic young energy enhanced with faux-fur eccentricity and studs.