Target market: Our target is to reach anyone who has a sweet tooth to cap off their meal with a dessert, or those planning an event who want to offer a variety of cupcakes. You can eat in or take out.

How did you get into your business, and what motivated you to start it? I have owned Cindy’s Sweets and Supplies Inc. in Williamsport for 23 years, offering cake-decorating supplies, candy-making supplies and decorated cakes for all occasions. With the cupcake craze growing, I decided to start creating. After gaining almost 10 pounds taste testing, I came up with about 33 varieties. Since I don’t have walk-in trade as easily here (in Williamsport), I decided to look elsewhere and chose Valley Mall. It is an outside entrance only, for those who hate to go in the mall. It is at the J.C. Penney end next to M&T Bank. Just look for the big cupcake on the door and the fuchsia awning.

Previous business experience: I started decorating cakes in my home about 30 years ago, then opened Cindy’s Sweets and Supplies, and it took off from there.

Number of employees: Four

Hours: Monday to Friday, 11 a.m. to 7 p.m.; Saturday, 11 a.m. to 5 p.m. Some summer hours will apply and we are closed on all major holidays.