Instagram: Dallas Fuel is still the king of images

Like the teams, almost all players showed strong growth in terms of new followers on twitter. Boston Uprising player Young-Jin Noh (Gamsu), however, stands out in particular: He has gained 27,600 new followers since the start of the Overwatch League which corresponds to a growth rate of +2000%.

Most famous professional Overwatch players on Twitter after stage 1 of the Overwatch League

So what?

All in all, the development in terms of social media potential looks very promising and the new sponsors, including Toyota, T-Mobile and Sour Patch Kids should be pleased.

However, this positive development could turn out to be a double-edged sword for some as the buy-ins for the two slots to be added next season will rise from $20 million to up to $60 million, according to ESPN.

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Christian Kresse is an entrepreneur, journalist and consultant who is CEO at the ENPE Media GmbH, a consulting agency, which focuses on conception, realization and supervision of events and marketing campaigns in eSports.