“With the roll-out of the Panda and Penguin updates to Google’s algorithms, the world of SEO has been radically changed. Google has turned the tides on websites that focus mainly on achieving high page rankings and shifted the focus to rewarding those sites with relevant, real content. Inbound Marketing recently held a webinar series about these changes and how to keep up with the direction Google is taking.

I recently chatted with Hubspot’s Manager of Customer Training Mark Kilens, who co-hosted the webinar series, and discussed the notion of SEO becoming what he has dubbed CEO: Customer Experience Optimization.” More>>>