In line with growing health and hygiene awareness in Saudi Arabia over the years, oral hygiene witnessed a growing focus amongst consumers. Over the years Saudi Arabia witnessed increasing number of private clinics which strengthened the unorganized sector of Saudi dental service industry during 2011-2016. There is a rise in per capita healthcare spending on dental treatments in the Kingdom. Saudi Arabia has been emerging as a preferred destination for dental tourism in the world mainly due to the relatively affordable services. Favorable exchange rate coupled with comparatively high standards of treatment has been acting as a catalyst to promote Saudi Arabia’s dental tourism. It has been observed that tourists are able to enjoy luxury holiday and get their dental treatment done for as less as half of the cost of having the treatment in their home countries.

Over the past few years, there has been a tremendous growth in the number of corporately run dental chains trying to create a stronghold in Saudi Arabia. Use of advanced technology coupled with experienced doctors has resulted in expansion of organized dental chains across Saudi Arabia. The dental service industry is benefitted from initiatives to raise awareness about dental health, in addition to increased media coverage. Consumers are educated about oral care by leading brands such as Colgate which has aided the overall Saudi Dental Service Market. A lot of initiatives have been introduced on the health front, which formidably contribute towards a changing scenario in all the allied fields of healthcare. Saudi Arabia has announced new norms which will restrict foreigners and expatriates to practice dentistry in the Kingdom which will attract more Saudis towards dentistry as a profession.

Saudi Arabia is poised to be one of the fastest growing dental care service markets worldwide, thus catering to the needs of both global and domestic consumers.