Mooba Launches Smartphone Ordering App

A tall latté, a slice of freshly baked banana bread on the side and a free Smartphone App to go.

Perth's Mooba café has announced the launch of new a Smartphone ordering app, which it believes is the first of its kind in Australia.

Manager Hannah Cameron said the app allows customers to place orders quickly and to specify exactly how they like their coffee, before collecting them from either the Subiaco or Wembley stores.

"We have worked with local business Lateral IT Solutions for the past four months to perfect this application, which is free to download and will work on iPhones and Android phones," she said.

"The app has been built to include any possible combination of choices for your perfect coffee, including size, milk, sugars and even temperature.

"There is also a choice to add something 'hot out of the oven', such as banana bread or a freshly baked muffin."

Four years ago Mooba pioneered SMS ordering, allowing customers to pre-order their coffee on their way to work. Today, Mooba receives 200 messages per day across its two outlets.

"Mooba will continue to use the SMS ordering system, but we are confident that the app will prove to be even easier, quicker and cheaper for customers to use," Ms Cameron said.

"We've always embraced mobile technology and the Internet as a way of enhancing the customer experience by providing people with more options.

"This extends to social networking, where we have built a loyal customer following on twitter. It's been a terrific platform to market the business in a very genuine, interactive way and has helped establish us in the Perth online community."

The app will be online at http://mobile.mooba.com.au from tomorrow, 12 April. It will only be available for orders from the Subiaco store for the first week and from both stores starting next week.

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Mooba

Here at Mooba we not only make a great quality coffee, we also make our own delicious and wholesome variety of fresh food. This range of tasty and healthy food is designed to cater for appetites of all sizes.

Our unique MOOBA coffee blend is roasted by local roasters 5 Senses. The Mooba blend has a rounded body with low acidity and a naturally sweet chocolate aftertaste.