If you ask my inner circle … they would be thrilled to let you know that one of my most noticeable flaws – among the smorgasbord of flaws that I have – would be my love, devotion and addiction to Mountain Dew. I drink it often and I drink it well. Sit with me for awhile – and it is entirely possible that I’ll try to convince you that your heart should be beating for the cool, crisp, refreshingly smooth and delicious neon green delight that has had me in its clutches oh-these-many-years. I’m serious.

So – when we moved Headquarters into the direct fiefdom of a Dunkin’ Donuts – and then the ads and banners and commercials started tooting their own horn about this new concoction that they had concotonated in their labs – labs which are traditionally used for breakfast pastries and an odd assortment of sandwich doo-hickeys – they had me hook, line and sinker.

I need to point out that I am abundantly clear that this drink fabrication isn’t entirely new … there have been Mountain Dew Slushies and Mountain Dew Icees in the land – and that is all well and good. Those drinks are also probably perfectly delicious – but for the sake of a moment of focus (which can be a difficult state to master when under the spell of one of these Coolattas) – let’s just stick to the matter at hand.

The day was warm – but not oppressive. It was the perfect kind of day for an icy treat!

I ordered a medium (24 fl. oz. – 290 calories) and then ran to the end of the counter so that I could watch the magic happen. Basically – the magic consists of filling the clear plastic cup about 1/3 of the way with what seemed to be Mountain Dew syrup (concentrated!), popping a domed top on the cup, going to a machine that dispensed an opaque white slurry and then using a wand mixer to make sure that everything was perfectly blended.

The next step for me was to hold it and count to 1-2-3-4-5 to make sure that I wasn’t dreaming … I would have pinched myself – but didn’t want to drop my treasure. The I grabbed a straw and bingo-blammo-boom! It was every bit as delicious and yummy and wonderful as I could have imagined it would be. It wasn’t overly cold, the taste was spot on and I think that I heard my teeth singing out in unison with my liver that they were both absolutely fine with what I was doing to them by drinking this manufactured green glomp – because in the end – it was all going to be worth it.

My super-favorite thing about the Coolatta was that it never fell into the trap that Slushies and Icees seem to have – where they just turn into lifeless blocks of flavorless ice bits when there is about 18% of the drink to go. This thing was a trooper! I made it 98% of the way through before the ice bits took over.

Hold on a tick … I think that I have to change what my super-favorite thing is … So – now – super-favorite thing is that the Mountain Dew Coolatta actually looks like it is glowing … it is as if Dunkin Donuts has harnessed the power of the stars, nuclear fission and lightning bugs and captured it all in a plastic cup. I can’t say whether if it has the power to glow in the dark – or not … but – I do know that it lit up my life with it’s little light … I definitely do know that.

I’ll even say that I had to leave my drink for about 10 solid minutes – which would have been a death knell for a lot of frozen beverages – but – whatever chemicals were kicking around under the hood of this fantasm kept the consistency as perfect as a marshmallow dream.

So – Dunkin’ Donuts – I would like to aggressively shake your hand and shower you with thanks. Your Mountain Dew Coolatta is an achievement among achievements … a wonder among wonders and I can’t wait to slip into your sweet slurry slumber again and again and again. On one quick side note – I’m none too sure if I am going to be tasting your Blue Raspberry, Tropicana, Coffee, Vanilla Bean or Strawberry Coolatta varieties – mostly because they all look very unnatural to me … and at this point – I consider my body to be a temple – a Mountain Dew Coolatta temple that is …. Whoop-Whoop!

Here is their website – if you feel the need to stare at it – like I do … sometimes.

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