RNC Initiates #FireReid Campaign

It’s time to fire Harry Reid. Or so says the Republican National Committee -- which today launched its brand new campaign to wrestle control of the upper chamber from Democrats by explicitly targeting the Senate Majority Leader.

Under the control of Harry Reid, the U.S. Senate has failed to listen to the American people and do what’s in their best interest. In fact, the U.S. Senate has failed to do much of anything that doesn’t serve Harry Reid’s quest to remain in power.

For example, the Republican-led House of Representatives has passed over 290 bills, including 40 jobs bills, that are stuck Harry Reid’s Senate. He won’t put them to a vote, even though they could put Americans back to work.

Likewise, Harry Reid has refused to let his Republican colleagues introduce amendments to legislation, a normal part of the lawmaking process. It’s his way or the highway. Or more accurately, it’s billionaire SuperPAC donor Tom Steyer’s way or the highway.

The RNC has put together a rather long list of all the reasons why Harry Reid must go. Blocking bills, breaking promises, and cutting off debate are only some of the grievances they document. But at the same time, they’re also trying to tie him to what they describe as the president's "failed" agenda; and as a result, will take their message to a dozen or so key battleground states to make their case:

The RNC will take this message to Senate races across the country. Beginning this week, we will launch robocalls in Alaska, Colorado, Iowa, Louisiana, Michigan, Montana, New Mexico, New Hampshire, North Carolina, Oregon, South Dakota, Virginia, and West Virginia. Those calls will tell voters that the only way to stop Obama is to vote Republican and fire Reid. The calls will remind them that a vote for their respective Democrat Senate candidate is a vote to rubberstamp the failed Obama-Reid agenda.

The ongoing Fire Reid campaign will use a variety tactics, including research briefings, social media, videos, interviews, and infographics to highlight where Harry Reid, empowered by a Democrat majority, has failed Americans: ineffectual leadership, ethical lapses, gridlock, ObamaCare, Keystone, and more.

The message is simple: if you want to get America moving in the right direction, you have to fire Reid in November.

Perhaps this message will also resonate with swing voters who find Reid’s mindless rantings and hypocrisy too much to bear. We'll see.