Newt Gingrich, fourth place: Neither money nor messaging will be a problem for Gingrich in South Carolina: casino baron Sheldon Adelson donated $5 million to a Gingrich-loving super PAC. That same group plans to “spend $3.4 million initially on radio and TV advertisements in South Carolina,” The New York Times reports. As for the content of those ads, Gingrich already has a favorite alliteration picked out: “The ideal South Carolina fight would be a Georgia conservative versus a Massachusetts moderate,” he said.

Rick Santorum, fifth place: The time and money Santorum blew in New Hampshire would have been better spent in South Carolina, or at a men’s clothing store.

Rick Perry: The Texas governor skipped New Hampshire. He is, as we said, beating Jon Huntsman in South Carolina, which is not nothing. Texas misses you, Rick Perry.