Hyundai PassoCorto Concept From Italy

A new concept from Hyundai is making it’s way to the 2014 Geneva International Motor Show, but the concept itself was not born out of Korea. Instead, a group of 16 students who attend the European Institute of Design in Turin, Italy, took to the drawing table and created the Hyundai PassoCorto, according to an article posted onto the institute’s website.

The students were part of the Master’s Transportation Design course, which is lead by Luca Borgogno, Lead Designer of Pininfarina. Hyundai came to the institute, saying they wanted a design that would be geared toward a younger crowd. And who better to create a car for a younger market, than members of the market itself?

Each student submitted their own design and two were ultimately selected for the final concept. These two designs were then combined, with approximately 70% of one design and 30% of the other, to create a final concept. The end result is what you now see as the Hyundai PassoCorto.

A tenth full scale model will be shown at the 2014 Geneva International Motor Show.