Jaquet Droz goes slumming with a “Sports Watch”

Watchmaker Jaquet Droz makes luxury watches that cost more than some San Francisco apartments. Now, however, they’ve decided to go “downmarket” with their Sports Watch chronograph, a handmade watch that is designed for both work and play.

The watch is a standard chronograph with big date, a complication that displays the date as two digits instead of on a rotating dial. The resulting piece looks like a haute couture Speedmaster and should cost around $15,000, an acceptable sum for a manufacture watch with Droz’s provenance given that other Droz watches can run into the $100,000s, a price that might be less appetizing to the illiquid entrepreneur.

More from the release:

True to watchmaking tradition, the hour markers are 18-carat white gold appliques. Wide Roman numerals indicate 3, 6, 9 and 12 o’clock. At 12 o’clock, Jaquet Droz features a big date, a complication traditional in fine watchmaking but rarely associated with a chronograph. Although more complex to produce than a simple date aperture, the large date offers superior readability. Again, to provide optimal readability, the latest versions of the SW Chrono feature a 45 mm dial, and a rail track over the motion work in fine watchmaking tradition.

The strap is made of “rolled-edge hand-made dark-blue fabric,” a unique addition to the luxury watch world that has thus far used rubber or metal for bands. It is water resistant to 50 meters, if you think you’re going to get wet with this thing on your wrist, and it should be on sale before the end of the year.