Year-end fundraising is upon us once again. With every nonprofit out there trying to raise money at this time of year, how can you get a piece of the donation dollar pie? It starts small, check your website, have a plan, and test drive your donation page. Without testing these pieces, it won’t matter how amazing your messaging or story is, people will not be able to donate.

Online advocacy as a tool for list growth and new donor acquisition is hotter than ever. Actions such as petitions and pledges serve to engage cause-minded individuals and convert them into valuable supporters.

With the holiday season inching closer and closer, your nonprofit might be looking to recharge your holiday giving campaigns. One option you may consider is to create a #GivingTuesday campaign for December 2nd to amp up your year-end fundraising. #GivingTuesday is a way for charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give. Last year #GivingTuesday raised more than $19.2M in online donations for participating nonprofits (according to this Blackbaud statistic).

Care2.com is an online social action network with over 40 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.