Spin the Agencies of Record

Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.

We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.

The nation’s “largest family owned and operated department store” cemented its claim to the Lone Star State with a flagship location at Galleria Dallas, and Nuñez will help spread word of the Belk brand through PR and community relations initiatives.

Since the chain already has 14 locations in Texas, this campaign will be all about ensuring that Dallas residents don’t hear the tagline “Modern. Southern. Style.” and immediately think “Designing Women marathon.”

_____________________

Getty Images signed Weber Shandwickas global PR AOR. Weber will support branded programs including “content marketing, influencer engagement, and media relations” throughout Asia Pacific, North America, Europe, and anywhere else where people appreciate the difference between a stock image and a professional photograph.

Subscribe to Adweek

Featured Courses

Facebook MarketingBuild a fan base and grow your business on FacebookLearn more >Google AnalyticsMaster Google Analytics to build traffic and increase revenue for your brandLearn more >Content ManagementCreate, edit, and publish content using CMS platformsLearn more >Public Relations: Build Your PortfolioMaster the key documents you need to succeed in PRLearn more >See more Courses >