Past News Releases

Exact Data, a direct marketing data provider out of Chicago, has recently completed an update to its business-to-consumer (B2C) database. The company, which specializes in adding value to compiled data, carries out monthly processes to ensure the accuracy of its data. In a recent update, Financial Mailing Lists grew by thousands of records.

Exact Data’s business model is to obtain the highest quality records available from Axciom consumer InfoBase, then cross reference them with other databases, such as the US Postal Service’s NCOA (National Change of Address) and Nielsen consumer surveys and scores, to create a stockpile of consumer data which is accurate and contains highly detailed information about each contact.

“Our data provides a level of detail and hygiene that can’t be found elsewhere, and therein lies the value of our services,” states Larry Organ, CEO of Exact Data.

Providing multi-channel information, Exact Data also has processes that ensure deliverability on each type of contact information provided. For instance, when updating Financial Mailing Lists, the database is scrubbed free of any outdated records, or non-permission listings, such as DNC (Do Not Call) Phone Numbers, or Opt-Out Emails.

Financial Mailing Lists contain information about consumer financial behavior such as credit card application, frequency of bank card use, and types of purchases made using debit or credit cards. These lists can be used as an alternative to credit scores to determine customers who are likely be approved for credit.

For more information about Exact Data’s consumer records, or to get a free quote and list count, call (877) 793-1801 or click here.

About Exact Data

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 793-1801.