Analyst Rod Lache comments, "Ford’s pickup truck price premium vs. GM’s has declined to the lowest level in years (to ~$150/unit vs. a 5-year average of $3,000), which seems to offer a significant pricing opportunity. And perhaps just as significantly, we now believe that Ford’s new F150 will be significantly more cost competitive than we originally perceived (the aluminum body may only add $750-$800 cost, and there have been opportunities to save elsewhere in the vehicle). This conclusion, combined with our favorable views of Ford’s prospects in Europe and China, leave us increasingly confident that Ford is heading for a significant earnings inflection in 2015-2016."

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