SXSW: Please tell us what your session at SXSW will address.Ostrovsky: We are at the beginning of a historic era for innovation in healthcare delivery due to the convergence of payment reform and proliferation of mobile technology. Academic medical centers (AMCs) have yet to display a commitment to delivery innovation on par with their commitment to basic research because of a paucity of training in designing end-user validated interventions and a lack of established pathways for career advancement in clinical innovation outside of research. The panel will explore how AMCs can become leaders in patient-centered and commercially sustainable innovation by committing to disruptive changes in training the next generation of clinician-innovators.

SXSW: Why are you qualified to speak on this topic?Ostrovsky: I’ve published papers on this topic and I live it everyday as a medical trainee and entrepreneur.

SXSW: Who should attend your panel?Ostrovsky: I'd like to see clinicians and leaders in healthcare delivery - CEOs of hospitals, entrepreneurs, investors and incubators attending.

SXSW: Why should these people attend?Ostrovsky: SXSW participants should attend because they will learn how to access the medical establishment to capture customers, pilots, make investments, partner with medical centers in technology transfer, and discover other ways to capture value that medical centers are currently not taking advantage of.

SXSW: What is the value of speaking at SXSW?Ostrovsky: The value lies in the diversity and intelligence of audience. The attendees are not bogged down by ivory tower thinking, they are just value driven.

Watch this website for more installments of the 2014 SXSW Interactive Session Spotlight. Click here for the complete list of programming for March in Austin, or click here for the Recommended section of the website. Register now to attend “Hacking Medical Training through Innovation” and other programming at SXSW Interactive 2014.