veterinary marketing

• In an industry first, a veterinary advertising campaign has won 1st prize in the prestigious IPA International Photography Award for best product advertising • The “Lasting Longer, Going Further” photography by Chris Frazer Smith was commissioned to promote Seresto, which prevents fleas and ticks for up to 8 months Photography commissioned by Bayer for its 2015/16 Seresto campaign has won 1st prize in the IPA International Photography Awards – a first for the UK veterinary industry. The “Substance over style” campaign aimed to challenge image perceptions of Seresto, and remind veterinary professionals that the product lasts for up to 8 months…