Influencing men in business [electronic resource] : the psychology of argument and suggestion / by Walter Dill Scott.

Publisher: New York :Ronald Press Co.,1916Edition: 2nd ed.Description: vii, 186 p., plates : ill. ; 20 cm.Subject(s): Advertising | Business | Sales personnel | Selling | Advertising as Topic | CommerceAdditional physical formats: No titleOnline resources: Fulltext available via EBSCOhost - Shibboleth login requiredAlso issued in print.Summary: "This second edition of Influencing men in business provides an examination of the psychology of argument and suggestion and describes how these methods play an integral role in success in business. In this second edition the chapters have been largely rewritten. Old material has been omitted where such omission seemed desirable, and all the chapters have been amplified by the addition of new material. This revision was necessary because of the very rapid advance in the science of applied psychology"--Book. (PsycINFO Database Record (c) 2010 APA, all rights reserved).

"This second edition of Influencing men in business provides an examination of the psychology of argument and suggestion and describes how these methods play an integral role in success in business. In this second edition the chapters have been largely rewritten. Old material has been omitted where such omission seemed desirable, and all the chapters have been amplified by the addition of new material. This revision was necessary because of the very rapid advance in the science of applied psychology"--Book. (PsycINFO Database Record (c) 2010 APA, all rights reserved).