Admissions Overview

South College offers more than 60 degree and certificate programs in Knoxville, Asheville, Nashville, and Atlanta to help you become a more knowledgeable and marketable professional. Each curriculum is designed to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.

Academics Overview

South College offers more than 60 Certificate, Associate, Bachelor’s, Master’s, and Doctoral programs to meet the needs of students across Tennessee, North Carolina, and Georgia. We are constantly developing new academic programs based on local, regional, and national employment trends for our locations in Knoxville, Nashville, Asheville and online. Each curriculum is designed is to prepare you for the career of your choice in a challenging and supportive environment. We’re here with you every step of the way, starting with the admissions process.

Master of Business Administration with a Concentration in Marketing

What You’ll Learn

South College’s online Master of Business Administration with a Concentration in Marketing program is designed to equip professionals for the unique challenges of doing business in the digital age, with a particular focus on marketing and business strategy.

Marketing is an essential component of success for businesses today, and companies are expected to maintain a presence on an increasing number of social media and content platforms as well as traditional channels. This program will prepare you for that challenge with a balance of theoretical and practical coursework that further develops the critical thinking and analytical skills you need to compete.

In this program, all of your coursework and assignments are completed online and submitted through the learning management system. You will be able to tailor your educational experience to your long-term objectives and interests through the selection of topics in course papers and projects. The capstone course is a unique opportunity for a thorough investigation of a business dilemma, incorporating principles of marketing, accounting, economics, analytics, and management concepts and theories.

Students in the marketing concentration develop marketing strategies tailored to the product, place, price, and promotion in their capstone course project. Both full-time and part-time options are available to give students the flexibility to excel both in their present positions and in the classroom.

What can I do with a Master of Business Administration with a Concentration in Marketing?

9%* Estimated Job Growth

Keys to Success

The Master of Business Administration program expects that students will bring a high level of professionalism to their classes and coursework. Highly organized students with strong written and oral communication are also likely to prosper in this program.

Small class sizes and dedicated, accessible faculty members give MBA students the support they need to thrive. This program also allows students to focus on whatever area of business administration that interests them the most, whether they plan to become a financial advisor, start a business, or work as a consultant.

Continuing Education

This and our other MBA programs are the most advanced business degrees offered at South College.

Additional Information

Accreditation or Approval

In February 2019, the School of Business & Technology has been awarded the status of Candidate for Accreditation by the International Accreditation Council for Business Education (IACBE). In granting candidacy status, the IACBE has determined that the South College business programs are eligible for accreditation (http://iacbe.org/memberpdf/SouthCollege.pdf).

Consumer Information

Amounts for tuition, fees, books, and supplies are subject to change. South College follows the required methodology provided by the Tennessee Higher Education Commission for the reporting of employment information for graduates. This information is compiled on an annual basis and submitted to the Commission by October 15 each year for graduates during the most recently completed reporting year (July 1-June 30). For more detailed information related to the calculation of graduate employment rates, please click here.

*The career options listed above are a small sample of potential job titles, and are not meant to be comprehensive. Students may or may not find employment in these positions. Job growth statistics are taken from the Bureau of Labor Statistics 2014–2024 projections. Note that the Bureau does not publish estimates for all job titles, so in some cases these numbers are an approximation based on similar job titles.

Success at South College

I am currently in the Bachelor’s of Business Administration program with a Concentration in Accounting. I felt that given my personal interests, strengths, and skills, that a career in accounting would be the right choice. Also, I wanted to choose something that had the potential to allow work/life balance in the future as both are important to me.

- Anjali Doshi, Bachelor of Business Administration

I went to college originally straight out of high school with the intent of majoring in musical performance with a concentration in theoretical studies. I was not prepared to for college at that point, so I decided to gain some experience and maturity by joining the work force full-time. After working for 10 years, I felt it was time to try school again.

- Adam Hatcher, Bachelor of Business Administration

I chose South College because it came highly recommended from mentors of mine, the faculty is second to none, and the program fits my ever-changing lifestyle. I also chose it because of the flexibility. My wife is still serving in the United States Air Force on Active Duty, and this means that we move when they tell us to move.