On Media

NBC News wins election night 2012

By DYLAN BYERS

11/08/2012 09:51 AM EST

NBC News was the most-watched broadcast or cable television network on election night, drawing an average of 12.1 million viewers in the primetime hours of 8:00 to 11:00 p.m. NBC News was also the first to call the election for President Barack Obama when it called Ohio at 11:12pm ET.

Roughly 66.8 million people watched primetime coverage of the 2012 elections on television, according to Nielsen, down from 71.5 million in 2008.

The number accounts for those who watched live primetime coverage across thirteen networks between 8:00 p.m. to 11:00 p.m. It does not account for those who watched coverage online.