Mondadori retail

Roma, 2017

competition

in collaboration with:

Arch. Roberta Lena

Order and sobriety are the design concept to represent reliability and reliability
Mondadori tradition.
The distinctive sign of sales space are container-wrap systems that envelop the space.
These systems are made with an innovative language of black iron bent sheets, treated with sustainable transparent epoxy resins.
The use of this material and black color is a precise design choice, an ancient but contemporary material with a uniform dark color, ideal for enhancing exposed books.
The whole system consists of modular elements that can extend unlimitedly and adapt to different spatial configurations and, thanks to their aesthetic simplicity, integrate into the most diverse architectural contexts.