Need LOGO /BOTTLE LABEL

Contest Brief

I need a logo designed. A discovery brand with a weird and wonderful story at its heart, Naked was started in Santa Monica, California in 1983 by a nude sunbathing hippie with a love for squeezed juice. Inside the bottle of Naked you will find an arsenal of super cool and trendy ingredients. Their smoothies and juices are rich in vitamins, high on anti-oxidants and have no added sugar. Naked is all about natural and raw ingredients that give you super energy, add refreshment and positivity and, ultimately, empower everyone to be creative and live life to its fullest!

I need a logo created to ‘remix’ the Naked bottle/product or the different juice or smoothie flavors in the style of fresh pop-art visuals or other edgy and bold creative expressions. The artwork should capture the three themes outlined below, and may include the logo, thebottle or actively use brand colors (dark blue, dark green, white), but may also showcase the ingredients and colors of the different flavors in new and creative ways. Creators may draw on different creative styles including graphic design, illustration, street art, graffiti, collage, photography, painting, screen-printing or moving image assets in the form of animated GIFs, cinemagraphs or short videos (up to 15”). LOOKING for artistic, thumb-stopping visuals that capture three key themes/brand pillars:
* The ingredients of each flavor
* Powerful boost of energy and urban dynamism of modern life

THINGS TO CONSIDER
When creating your artwork, please consider the following:
*
* Before working on your submission please look at the mood board for inspiration.
* Remember that your artwork should capture one of the three themes/brand pillars:
* The ingredients of each flavor
* Powerful boost of energy and urban dynamism of modern life
* The feeling of positivity and summer (the designs will be actively used during spring-summer 2018)
* You may recreate the product or ingredients in your own style (illustration, graffiti art, graphics, etc.), ‘remix’ the photos of the bottles or flavors, or bring to life the feeling of strength, energy and edgy vibe that Naked brings people. You may take inspiration from the 5 flavor ingredients, colors (pantone references in Asset Pack), tastes and even the bottle silhouettes. You can use the logo or high-res photos of the 5 key flavors provided as a starting point for your own art interpretation, but you may also create illustrations/graphic visuals of the product. All assets can be found in the Asset Pack here.

* Your artwork may include the product (the high-res files can be found in the Asset Pack) or highlight one of the five flavours & its colors:
* Blue Machine - Blueberry & Blackberry
* Green Machine - Apple, Kiwi and Pineapple
* Mango Machine - Mango & Orange
* Red Machine - Raspberry, Strawberry and Cranberry
* Tropical Punch - Tropical with soy protein
* A list of the exact ingredients can be found here
*
* looking for new, fresh and progressive art styles that will make people stop when they see the artwork. Please let your own unique style shine through, and be creative!
* Naked is looking for work that appeals to 18-35 year old people - urban trendsetters or the so-called 'dynamic doers' who incorporate fashion, sports and health consciousness into their everyday life.

Public Clarification Board

Contest Holder

11 months ago

can be artwork.. that:
Creators may draw on different creative styles including graphic design, illustration, street art, graffiti, collage, photography, painting, screen-printing or moving image assets in the form of animated GIFs, cinemagraphs or short videos (up to 15”).