Global warming, our impact on the environment, and resultant environmental strategies have been at the forefront of the media in recent years and will continue to remain there while the effects of climate change continue to have such a dramatic impact on our environment. The responsibility of the damage on the environment has fallen to individuals and industries, and that includes the telecoms industry. Consumers are becoming ever more aware of their own environmental impact and that of the industries, and visiongain believes that herein lies a potentially lucrative market.

The consumer market base of green and ethical consumers will drive demand for products reflecting the current desire to restrict environmental impact from both industries and individuals. The range of products and services that offer "green" solutions coming into the market reflect the growing consumer trend in concerns for personal environmental impact. The green and ethical market has the opportunity to move away from being a niche market and appealing to a growing market base.

A growing market base of green and ethical consumers is not the only reason that the telecoms industry needs to adopt environmental strategies. Pressures from international protocols such as the Kyoto protocol are pushing governments of countries who have ratified the treaty to lower greenhouse gas emissions to specific targets. Industries will therefore find themselves under pressure to reduce greenhouse gas emissions as measures are put in place to reduce such emissions, and the telecoms industry, while not as targeted as energy companies in this matter, will also be under some pressure.

If telecoms industries continue to pollute the environment, and make little or no effort to bring green products and services to the market, this will result in a particularly negative public image given the current public feeling towards climate change, and a potentially lucrative market will be missed. Telecoms companies should also consider the potential cost savings to be made from adopting environmental strategies. The cost of energy is continuing to rise and is one example where the industry can save money, and by adopting energy saving measures the telecoms industry can reduce its environmental impact and save energy costs across its business. However telecom companies can profit from improving the environment as they offer alternative delivery methods for oral and written communications and save on transport pollution.

Reading this exclusive management report will tell you the following:

- Who are the main players in the green and ethical market and what are they doing?

- What strategies can be adopted by those in the telecoms industry wishing to enter or improve their position in the market?

- What are the methods and products being used in the market and what will be used in the future?

- Will the green and ethical market be sustainable in the long term?

- Which environmental strategies in the telecoms industry are more effective?

Find out the answers to these and many other questions by buying this vital industry insight.

Awareness of the impact of telecoms on the environment is growing. The amount of electricity used and waste generated by the industry is extremely high. The telecoms industry has a duty to lower its impact in the wave of public opinion and high number of media reports regarding climate change.

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