Daily Archives: October 14, 2013

In August 2012, we launched The Blogcademy with a single date in New York, not knowing what to expect. Six days later, the class sold out and we’ve been traveling the world ever since, teaching women the strategy behind blogging. Our last few classes of the year are quickly approaching so we’ve been dreaming big for 2014 and listening to your city suggestions.

We’ve added quite a few new cities that we’ve never been to before and can’t wait to hit the road once again and meet all of you!

We hope to see you on the road! If you have any questions, our FAQ is here or you can reach us at headmistresses @ theblogcademy.com.

P.S. We’re always on the lookout for independent businesses to sponsor our goodie bags as well as photographers and videographers for each class. Think you’re a good fit? Check out our sponsorship info here and get in touch!

Why does it seem like the most basic staples in our wardrobe end up being the most elusive to find? I’d been on the lookout for a nearly flat pair of stylish black boots for awhile but kept coming up empty-handed. I have plenty of black boots but they were all a little too dressy — none of them were ideal for long walks with Rocky or rainy days.

Then, for my birthday I got a Zara gift certificate so I figured I’d start there. And after a little digging, I found the holy grail of black boots: black leather, low heel height, great traction, cool hardware, a comfortable rounded toe and priced under $200.00. I ordered them and waited, not expecting much. These basics always seem to look better in their online photographs than in real life, right?

But when they finally arrived and I slipped them on, they had a nice, roomy fit and were ridiculously comfortable. They’re now the pair of shoes I leave by the door to slip on and go.

For Fall and Winter, I’m definitely leaning towards well-made, simple monochromatic basics. I’m at the point where my beloved staples including the coat and purse I use every day are wearing out after a few years of nonstop wear. I want things that can easily be dressed up or down and will last me a long time.

Nice to meet you!

I'm Shauna, a graphic designer and entrepreneur. I spend my days as the Creative Director of Branch, a boutique design studio. This is my personal blog, which has been going strong since 2007. I'm obsessed with shoes, squirrels and traveling. Read more…

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