Event Details

Orange County Product Managers

Wednesday, June 16 @ 6:00 - 8:30 PM

@ The Buddy Group

"Mobile 2.0 - What Product Managers Need to Know"

Hank Mondaca

As the evolution of integrated, multimedia wired and wireless services continue to expand, you need to be prepared to compete in a mobile marketplace. Today's innovative product teams are able to implement proven programs that capture the attention of their target audiences and entice them to take immediate action. Mobile marketing enables you to reach your stakeholders via their preferred method of communication, resulting in a more engaged and active audience.

Two years after entralling a packed-house OCPM crowd, Mobile Marketer Hank Mondaca returns to share what's now and what's next in mobile. Mobile 2.0 integrates the social web with the core aspects of mobility - personal, local and ever-present. Hank is here to help us to stay current so our products and programs can keep up with the rapidly-changing environment we all compete in.

Hank Mondaca is a Mobile Solutions Specialist and is VP Western Region at Sonic Mobile. As an advocate for smart, effective mobile marketing practices, Hank leads workshops and speaks about how to grow your business with effective Mobile Marketing techniques. With 18 years of experience, Hank not only has vast technological knowledge, but also knows how to apply mobile media to maximize your business communications. Hank’s unique online presence and ability to educate business professionals in the mobile realm has earned him the nickname “The Mobile Marketer.”