Digital Catapult shows us how to build trust

Digital Catapult shows us how to build trust

In the first paragraph of the job description they explain that the Digital Catapult focuses on “four areas of opportunity in sharing proprietary data: Sharing closed data between organisations; sharing personal data in a way that’s secure and trusted; sharing licensed data more simply and sharing data generated across the Internet of Things.”

I imagine this “sharing of personal data in a way that is secure and trusted” must include “using very long privacy policies that most people will not read but are obliged to agree to before allowing people to see the important information they’ve come to a page to visit”, given that you need to accept the rather long and small print privacy policy before you can even see the person specification and full job details.

They also must feel that burying clauses like “we may disclose your personal data to the prospective seller or buyer of such business or assets” way down in the scroll through box is also a good way of establishing trust: