Robert Pattinson’s Christian Dior Ad Campaign Launches!

It’s a huge step for both Robert Pattinson and Christian Dior, and the new Dior Homme ad campaign was unveiled at a snazzy SoCal shindig last night (June 11).

The luxury French label hosted an upscale gathering at the SoHo House in Hollywood and flew in a bunch of employees all the way from France to see the print and video materials.

Earlier this week, Dior formally announced that they’d nabbed Pattinson as the front man of their popular fragrance.

"Robert Pattinson has been announced as the new face of fragrance Dior Homme. Robert has been photographed for the campaign by American artist Nan Goldin and filmed by French director Romain Gavras, which is currently being broadcast exclusively in Europe (excluding the U.K.) and Asia (excluding China and Japan)."