Do hair oils re­ally live up to the hype?

Kick­ing off with the now-cult Moroc­can hair oil, which was launched back in 2009 and is Google’s most searched-for hair prod­uct, hair oil is now a multi-mil­lion dol­lar busi­ness. L’Oréal re­ported that its Mythic Oil is the fastest­selling L’Oréal Pro­fes­sion­nel prod­uct to date, with over 1 mil­lion sold in Europe in the first 12 months af­ter its launch last year, while Kérastase’s Elixir Ul­time sold over 200,000 bot­tles a year af­ter its cre­ation. A step up from stan­dard hair serums that typ­i­cally just coat hair with sil­i­cone for that glassy gloss, th­ese are usu­ally based on the es­sen­tial fatty acid vi­ta­min E and anti-ox­i­dant-rich ar­gan oil, which pen­e­trate the hair to treat, con­di­tion, pro­tect and nour­ish, while of­fer­ing glossy, swishy shine, with­out greasi­ness or heav­i­ness.

A sta­ple in the kit of ev­ery hair­styl­ist, hair oil is the ul­ti­mate tress multi-tasker.