Category: Digital Thoughts

Digital marketing is still a concept that people don’t understand. Marketers and business leaders have not grasped current website capabilities. Basing their strategies on old website functionality allows for a weak or no digital strategy. No strategy leads to constant tactical bandaids with no real direction.

Why no website digital strategy?

Leaders still view company websites as brochures often overlooking potential possibility. They believe a website is created once and is seldom changed. This type of thinking funnels down and becomes company culture. Set cultures are very difficult to reverse, causing very uneasy situations between team members.

Employees at the bottom have a very difficult path when trying to drive change. Resistance comes from all angles since they have no true authority. If the company is very large their chances to produce change decreases even more. The issue is that these employees are the people most qualified to create the strategy with little backing to do so.

You have a customer who knows they want the bike above. They’ve been looking at the bike for two months. How do you entice the customer to purchase the bike now? That is your job as a digital marketer.

Imagine you are a small business but have no spare money for spending on advertising. Whatever idea you come up with it has to cost no money. You have a website, email newsletter and a Facebook fan page already.

How do you take something so simple and make others want it? It’s your job as a marketer to figure it out.

What words would you use to entice someone to purchase the controller in the picture over another one? Would you talk about the color and market it to women or would you talk about how it’s shape could help reduce the possibility of the user’s hands getting tired?

At some point as marketers we’ve forgotten how to use our own creativity. It’s like social media came around and now everyone uses the same tactics. All I hear about lately is building snap chat filters. What does that truly do to promote your company or brand?

What’s the plan for your snap chat filter? Is it just for fun or something quirky? Is it just something that you can say you completed to management so it appears you are actually doing something?