We created the 700-page brandbook for Bestseller, called 'The Spirit of Our Company.' The book is divided into chapters describing the company's history and the different brands. The book explains the identity programme of the entire organization, serving at the same time as tool for ensuring consistency in all of the Danish clothing giant's visual communication.

BACK OF THE BOOK

FROM THE PRINT COMPANY

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PRINTING PROCESS

SPREAD FROM THE BOOK

CREATIVE PROCESS

The brandbook – including shooting images around the world – took roughly a year to complete.

The brandbook – including shooting images around the world – took roughly a year to complete.

SPREAD FROM THE BOOK

SPREAD FROM THE BOOK

SPREAD FROM THE BOOK

FROM THE PRINTING COMPANY

FROM BRANDE

SPREAD FROM THE BOOK

SPREAD FROM THE BOOK

AARHUS HEADQUARTER

SPREAD FROM THE BOOK

SPREAD FROM THE BOOK

When the brandbook was finished, the Bestseller headquarter in Aarhus held an release party, where the book was showcased.

The brandbook – including shooting images around the world – took roughly a year to complete.