Beer in Algeria

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Executive Summary

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TRENDS

Beer in Algeria recorded total volume growth of 7% in 2016, representing an increase of eight million litres.

COMPETITIVE LANDSCAPE

Groupe Castel Algerie led overall beer in 2016 with a 38% volume share, reaching 44 million litres. The group maintained its ranking by leading domestic mid-priced lager with the success of its brand Beaufort, and by the popularity of the brand Bavaroise in domestic economy lager. The player’s presence in the premium segment with its 33 Export or Golden brands also gives it visibility through on-trade sales. Tango-Heineken maintained its second ranking with a 21% volume share, benefiting from the enduring popularity of its brand Tango in domestic mid-priced lager and of the brand Fiesta in domestic economy lager.

PROSPECTS

Beer is expected to post a volume CAGR of 6% over the forecast period, reaching 156 million litres in 2021.

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