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The objectives of the UNISA Industrial Land Demand Study were two-fold: 1. To develop a better understanding of the trends that determine industrial land needs (both general and specific) over the next 10, 20 and 30 year periods, and the key factors that influence industry decisions on where they locate. 2. To refine the collected industrial land supply data from the UNISA Freight Story to better identify and understand the characteristics of current industrial land availability, and any emerging opportunities to make smart and efficient investment decisions.