Instagram isn't done copying Snapchat

Facebook kicked off its ruthless copying of Snapchat
when it released Instagram Stories last August.

Now Instagram is replicating the 3D filters that Snapchat made
popular with the addition of its own face filters on Tuesday.

Instagram can now show virtual effects like rabbit ears, flower
crowns, and more from a new face icon at the bottom right of the
app's camera. There will be eight of these filters to start.
Unlike Snapchat, an Instagram spokesperson told Business Insider
that "we have no plans to offer sponsored face filters at this
time."

There are a few more creative tools now in Instagram:

A new rewind mode plays videos you record in reverse.

You can add a hashtag to a story to let viewers explore
related photos and videos.

An eraser brush can remove whatever you've drawn over
a photo. (Snapchat recently released
a similar feature, except its eraser tool can remove actual
objects like Photoshop.)

CEO Mark Zuckerberg recently
unveiled Facebook's augmented reality platform for developers
to create virtual camera effects that display over the real
world. “Even if we were a little slow to add cameras to our
apps, I’m confident that we’re going to be the ones to push this
augmented reality platform forward," he said.