Sony 16GB Memory Stick PRO Duo : Sony Europe’s Recording Media & Energy (RME) division announced the expansion of its high-definition recording options with the introduction of 16GB Memory Stick PRO Duo media. The Sony Memory Stick PRO Duo large-capacity flash storage device is ideal for Sony’s new Handycam camcorders based on AVCHD technology as well as the latest high-resolution Sony cameras (Cyber-shot & Alpha digital SLR cameras). Users can store up to 110 minutes of high-definition video recorded in 1920 mode, almost 6 hours of HD video when shooting in 1440 LP mode, and more than 4000 still pictures in 10 Megapixel resolution. The Sony 16GB Memory Stick PRO Duo media will be available in March 2008.

Sony Memory Stick PRO Duo 16GB
The Sony 16GB Memory Stick PRO Duo media, is the optimal recording media for HD content because of its ability to quickly and easily transfer large amounts of video content between devices. The 16GB Memory Stick PRO Duo media can be removed from the camcorder and inserted directly into the Memory Stick slot of a PC or laptop or in a compatible adaptor. In Europe, for the initial launch promotion, it will be bundled with a handy USB adaptor - making it even easier to transfer files from your devices onto your PC for editing and sharing content.

Memory Stick media - Content and Application
Memory Stick is silicon media that is designed for a wide range of audio/visual applications including IT-related use (PC, PDA, etc.). Copyright protection of contents and application specifications are defined to enable a variety of contents and data to fit in a single medium. This allows you to record, playback, and exchange data with many related products. Memory Stick is new type recording media that provides combined features of manageable shape, robust structure, low consumption power for use with portable products, and others.

Sony 16GB Memory Stick PRO Duo card - Size and Adapter
Memory Stick Duo applies this concept also and makes it possible to use with smaller products such as cellular phones, portable music terminals, wrist-type information terminals, and others. This Memory Stick Duo has the same specifications except its size and can be used in the same manner as a Memory Stick using Memory Stick Duo adapter. Memory Stick Duo servers as a bridge between the Memory Stick world and a new ultra compact world.

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide. In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. Sony Europe’s Recording Media & Energy division is responsible for the retail and corporate data media, consumer and professional media and battery business.