Festis Unbore Anything

Festis, a still drink by Carlsberg, is being associated with entertainment in Unbore Anything, an interactive advertising campaign in Sweden. Swedish consumers are invited to be a Festis, becoming part of making the world a bit more fun using their webcams at unboregrandpa.com, unborerelationships.com and unboremornings.com. Those who succeed in getting a laugh will win a bottle of Festis. The “Unbore” fun approach permeates the whole campaign, from label designs, flavour names and a series of commercials.

Grandpa will be live every day between 15-18 the next two weeks. Click on the image below to play the Unbore Grandpa video in YouTube

Go to unborerelationships.com and set up a blind date online between friends on facebook. If they hook up, you get a bottle of festis! Click on the image below to play the Unbore Relationships video in YouTube

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