New Dior Fragrance 2010

It is official, Natalie Portman will be the new egerie for Christian Dior Fragrances. Is it a new fragrance? An existing one? We do not know for now. What we know is that Dior has a beautiful list of hollywood stars in contract with the brand: Sharon Stone, Charlize Theron, Jude Law, Monica Bellucci… It must be nice to sit around at Dior’s corridors…

For Miss Portman, it is the first time she will be representing a beauty brand (a part from some crazy TV ads in Japan for Lux).

She is an incredible, promising actress, less than 30 yo. Natalie Portman born Natalie Hershlag in June 9, 1981, is an Israeli-American actress. Her first role came in the 1994 French action film The Professional. She achieved wider fame after playing Padmé Amidala in the Star Wars prequel trilogy. She had a bachelor’s degree in psychology at Harvard College while she was working on the Star Wars films.

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.