SEO Reports

SEO reports are much more than just a documentation of where you rank in search results on a given day or tracking the organic traffic to your site. A meaningful SEO report is a powerful management information tool that provides:

A summary of the SEO effort and impact

Insights into what worked and what didn't

Suggestions for SEO course corrections

Tracking which keywords improved in ranking and why

Tracking which keywords lost ranks and what can be done to reverse the trend

How are competitors doing? Are they gaining where we are losing? Are they losing too? Are we beating them?

What link-building and other effort was made in the last month? Which links went active?

Tracking all of the above and presenting it in a presentable fashion to your management can be a time consuming exercise. However, SEO reports are too important to ignore and outsourcing your SEO reporting can be the answer to maximizing in-house productivity.

Outsource SEO Reporting

Outsourcing SEO reports can save in-house man-hours for more strategic marketing activities. Our SEO reports can follow our standard reporting format as shown below, or we can customize the reports to align with your documentation standards and requirements. Thanks to our largely India-based SEO operations and unique SEO model, the cost of time spent on SEO reporting is significantly less expensive when the SEO reporting is outsourced to VTech SEO.

Small and growing businesses can track the performance of their website in search engines. Based on the analysis included in each report by VTech SEO experts, decisions can be taken about the SEO efforts, change in direction, course-corrections, making SEO enhancements and/or refocusing SEO efforts around certain keywords / certain activities. Our SEO reports will tell you:

Where you rank for each of your keywords as a comparison over previous months

Where you rank for each keyword as compared to your pre-identified competition

How much traffic your site generated from organic search results

Which were your top 100 organic keywords

What is the Google Page Rank and Alexa Rank of your site and how it has changed as compared to past months

A summary outlining observations based on which SEO related decisions can be taken

As an online marketing agency, advertising agency, web development company or a representative of a client's online marketing efforts, you will need to report to clients periodically about the SEO efforts and their impact on the site's organic performance. Unless you have an automated reporting interface that the client can access and retrieve SEO reports, the SEO reporting activity can be extremely time consuming. Deploying precious in-house SEO resources may not be the most profitable use of man-hours. Even hiring junior resources for generating reports can be quite expensive considering the cost of hiring, training, infrastructure and other associated costs of an in-house SEO team member.

SEO Reports from VTech SEO

Shown below are a few screens from our standard monthly SEO reports. These are indicative and we can walk you through our detailed reports on a conference call if necessary. These reports would give you a fair idea about our documentation standards and clarity of SEO reporting.

Extract from a monthly report showing part of the summary.

Extract from a monthly SEO report showing the month-on-month comparison of keyword ranks.

Extract from a monthly SEO eport showing month-on-month change in organic traffic and site statistics.

Extract from a monthly SEO report showing part of the link building activity done, with active links highlighted.

SEO Reporting Services from VTech SEO

VTech SEO offers outsourced SEO reporting services to growing companies that do not have skilled in-house SEO talent to generate and analyze SEO reports; and to agencies that need to outsource the generation of periodic SEO reports to save man-hours. We can work with you on creating your custom reporting formats, or use our own existing standard SEO reporting formats. To know more about our SEO reporting and other SEO services, write to us.