You can make ad revenue by placing ads into your Facebook app or page. Facebook doesn't offer a way for developers or page owners to serve up advertisements on the network and make a profit, so you will have to manually add the advertising code into your app or page. When inserting the code, you should select a location that is most visible to the user, such as at the top of the page or near a heavily used part of the interface.

Go to the advertising platform's website, sign into your account and retrieve the ad placement code.

Launch a text editor such as Notepad on your computer, then open the HTML document for your Facebook application, which also includes a tab application. Tab applications are special HTML iFrame applications used to create custom tabs on Facebook fan pages.

Insert the ad placement code somewhere in the <body> section of the HTML document. You should pick a location where users will see it. Generally, in online advertising, you want to place display ads above the fold, which is the top half of the page before you begin scrolling down to see other content.

Save the document, then upload it to your server. All Facebook apps are hosted on external sites. Once the document is uploaded to your website server, the ads should begin displaying on your Facebook app or page. When users click the ads, you'll earn revenue based on the advertising network's terms.

About the Author

John Mitchell is an expert in all things technology, including social media and smart phones. He is a news ninja for Qwiki, bringing the latest news on the interactive platform. Mitchell graduated from the University of Sedona with a master's degree in pastoral counseling psychology and authored the book, "No More Taxes."