MediaCom and Mission Foods secures a new partnership with production company HSquared

MediaCom Beyond Advertising, (MBA), MediaCom's specialist division has secured a partnership with production company, HSquared to integrate Mission Foods into a series of cooking programs scheduled throughout 2017.

By creating an Australian first production optimisation deal with H2, this partnership will see full integration into TV and digital broadcast properties within Network 10 programmes including Good Chef, Bad Chef and Everyday Gourmet.

Working in partnership with HSquared's production team, 200+ pieces of original of content (broadcast content, bespoke content, digital activity) will be created using their bespoke studio kitchen on non-TV filming days via one supplier.

Mission Foods content will be designed specifically for platforms
including Facebook, YouTube and Instagram, presenting audiences with
useful, entertaining, culturally relevant snackable and sharable
entertainment.

Says Maria Mitropoulos VP marketing, Mission Foods
Asia & Oceania: "This is an important relationship for Mission
Foods and we're very proud of this association. Not only are we
integrating our brand in some of the best cooking programs on broadcast
television, we are also receiving a comprehensive through the line
content strategy for social channels delivering an exceptional ROI. The
MBA team have been integral in making this partnership happen and the
fact we are receiving all of this through a single supplier is just
brilliant."

Says Gemma Hunter, global ECD and head of MBA
Australia: "Video, whether that be on broadcast TV or for social, is an
integral element of the Mission Foods content strategy. It helps
demonstrate the versatility and depth of the product range and shows
just how practical and delicious Mission Food's products really are.

At
MediaCom we are always seeking production optimization. We pride
ourselves in being able to provide bespoke solutions for clients that
deliver high quality content and engagement with budget effectiveness
and a nimble approach. This partnership allows us to deliver a year long
content plan that ticks every box for Mission Foods and their
audiences."

Says Jason Jenkins, director at HSquared: "The
partnership between Mission Foods and HSquared is innovative and
exciting. We will be producing a steady stream of quality short form
content for Mission Foods own audiences without the hefty price tag. We
have developed an extremely effective model with MediaCom Beyond
Advertising and Mission Foods that allows us to be adept in shooting
their content requirements with a rapid turnaround."

An existing
client of MediaCom's, MBA have managed Mission Foods' entire content
strategy and have gone from strength to strength setting up their
Facebook page, to managing and producing a suite of social content,
producing events and managing influencers.