Ozone Smarton is backed by predictive algorithms that determine the optimal product to be shown to the re-targeted users. It builds intelligence about users who have visited an advertiser's website and shows them the relevant products in the retargeted dynamic banner ads. Ozone Smarton selects the product to be served on dynamic banner in real time, based on its prediction algorithms, to maximize conversion rates. It also supports multi-product banners that showcase multiple products relevant to the user.