In addition to its holographic product offerings, Holographyx Inc. also supplies Metallized board products to the packaged goods market. The performance of metallized board has traditionally exceeded that of traditional printed board materials due to the fact that consumers consistently prefer the visual impact of this product. Industry research has categorically demonstrated that consumers prefer metallized packaging by a margin of two to one vs. traditional printed board packaging due to its ability to be eye-catching, while conveying an image of quality.