Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.

Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Let's pretend he can't talk to them for a moment and that he wanted Isaacson to record his life for them. Why publish the thing? Lord knows his family needed the money to live a meager existence after his passing.

Let's pretend he can't talk to them for a moment and that he wanted Isaacson to record his life for them. Why publish the thing? Lord knows his family needed the money to live a meager existence after his passing.