The European Pricing Platform (EPP) reaches in the
academic year 2011-2012 a new ‘European Best Pricing Master Thesis Award’ out
to the writer of the best thesis that addresses pricing as the main theme. An
experienced jury of pricing experts decides eventually who the winner will be
and shall be announced on an ePP event in Autumn 2012.

In Europe experienced pricing professionals are still scarce. Only few organisations have
pricing managers today. A global pricing
survey with more than 3.900 respondents by global strategy and marketing
consultancy Simon-Kucher & Partners reveals
that 65 percent of companies are not able to charge the prices they deserve for
the value their products and services deliver. Rather than focusing on profit,
46 percent of the companies fight price wars to gain volume and market share.
And when companies finally bring themselves to raises prices, they only get
half of what planned. As the need for more talent will seriously increase,
students who focus on the pricing subject might be one step ahead of others at
the moment they enter the career market.

The importance of pricing
knowledge development at student level - and herewith stimulate a new
generation of professionals starting their careers with fundamental and applied
knowledge in the pricing area - is
the driver behind the European Best
Pricing Master Thesis Award.

The
winning student will receive an astonishing cash reward, an ePP Pricing
Training of choice, and a bundle of pricing books. Any student graduated from a
European University or Business School at Master level may enter the
competition.

The Pricing Thesis Award 2011 - 2012 is made possible by
our sponsors. Interested to become a sponsor of this award or to join the jury,
please contact joyce.verfaillie@pricingplatform.eu

Interested in the European Pricing Platform ?

Structural partners of the EPP

About the European Pricing Platform

European Pricing Platform is a ‘Not-for-Profit’ knowledge sharing place focused to support business management, pricing and profit optimisation professionals and CXO-level executives in Europe over a variety of industries and sectors. Our target is to update the pricing and profit optimisation know-how of the business manager. Our mission is to be the on- and offline pricing media for international decision makers in a wide range of industries. The interactive sharing, collecting and development of pricing and profit optimisation knowledge are the key elements of our platform.

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