Presentation Slides
Collaboration has transformed the way that librarians, library staff, and student workers create integrated marketing campaigns. An “opt-in when you can” marketing committee founded in 2009 allows staff at the Iwasaki Library at Emerson College to work together in new ways.

10:30 - 11:00Less is More: A Little Sweat Leads to a Big Success with Guerrilla Marketing

Mike Zeller
Coordinator of Reserve Services
College of the Holy Cross

Bob Scheier
Electronic Resources Librarian
College of the Holy Cross

Laura Hibbler
Reference and Instructional Librarian
College of the Holy Cross

How do we catch the attention of busy college students who are bombarded with advertisements and promotional materials everywhere they look? Using examples from our own experience, our presentation will demonstrate how librarians can use guerrilla marketing as a promotional strategy. Guerrilla marketing relies on creativity and a time commitment, using unconventional advertising to catch people’s attention and word-of-mouth to do the legwork.

Presentation Slides
The Dartmouth College Library exhibits program showcases the Library’s collections artfully and prominently while clearly illustrating the intersections between Library resources and teaching and learning at Dartmouth. While two library staff members design and coordinate the exhibits, our curators (those who create the textual content and select artifacts) may be faculty, staff, and students at Dartmouth and members of the local community. The exhibits create opportunities for meaningful engagement with the collections both by curators and viewers.

Presentation Slides
This presentation focuses on describing a collaborative process for creating successful physical and virtual library exhibits. We will include examples from recent displays that highlight our work throughout the presentation. In addition, we plan to share our use of social media as a marketing tool for these exhibits.

12:00 - 12:30Let the Technology Do the Work! Sharing the Same News to Different Audiences

Jess Isler
Research, Instruction and Music Catalog Librarian
Middlebury College

Carrie Macfarlane
Science Librarian and Head of Research and Instruction
Middlebury College

Joy Pile
Research and Instruction Librarian
Middlebury College

We have Facebook, Twitter, blogs, a web site, and email distribution lists--there are more communication forums on our campus than we should mention here. We also have a constant stream of news and tips to share. What don’t we have? Like most other libraries, our staffing is finite. To save time and effort, we use technology to help us promote our resources across different platforms and to different audiences.

12:30 - 1:30Lunch

1:30 - 1:50Bring Your Marketing to Life with Animoto!

Jennifer Ditkoff
Collection Development Librarian, Mason Library
Keene State College

Presentation Slides
Learn about the free and fun-to-use online video presentation tool Animoto. See how easy it is to build awareness or interest of materials and services, introduce new resources, and publicize upcoming and recent events using this technology. In minutes, your library can create a catchy visual marketing tool aimed at the many users who are accessing content through the web.

Presentation Slides
Due to budget constraints, Wesleyan University’s orientation period was reduced by about half, leaving no time for library orientations without scheduling conflicts. In planning for orientation the library sought new ways to interact with students by implementing three different but complementary approaches, including a variation of Yale’s personal librarian program based on dorms, to open opportunities for librarians to participate in dorm-related activities, participating in WesHaul move-in day for new students, and demonstrating library resources at the Academic Forum for incoming students.

2:10 - 2:30Doing What We Do Best: Collecting Faculty Along with their Research

Jennifer Ferguson
Research Services Librarian
Simmons College

Samantha E. Cabral
ERC/Reference Librarian
Rivier College

Presentation Slides
This presentation will discuss how the “Celebrating Faculty Research” event at Rivier College helps librarians to connect with faculty, including increasing librarian visibility on campus, building rapport with faculty, networking to promote library products and services and building relationships that lead to increased faculty/librarian collaboration. This event’s success can be measured both by the increased number of faculty submissions to the event as well as by the increased requests for course guides and instruction made by faculty members after connecting with librarians at the event. Suggestions will be offered for librarians who are interested in increasing their visibility on campus and enhancing their relationships with faculty in order to promote the library and its resources to the college community.

2:30 - 3:00Model Behavior: Engaging Students in the Promotion of Reference and Library Services

Selene Colburn
Special Assistant to the Dean for Outreach, Development, and External Relations
Bailey/Howe Library
University of Vermont

Presentation Slides
This presentation will describe a high-visibility, low-cost viral marketing project that has been in use at the University of Vermont for four years. Presenters will discuss the challenges of assessing viral, social media campaigns, and share the measures that have been used to date to evaluate the Ask Campaign’s efficacy, including focus groups with UVM’s general student population, a survey of past models, an on-site survey conducted at the library’s reference desk, and general reference statistics.