Intel Corporation (NASDAQ:INTC) was previously focused on customizing server chips for customers, but will now also customize chips for workloads in big data applications, according to a report from PCWorld.

Software has achieved a significant position in chip design and customization of it will assist applications to gather, manage and analyze data faster according to Ron Kasabian, general manager of big data solutions at Intel.

Intel using feedback from software implementations

Intel Corporation (NASDAQ:INTC) is trying to enhance the performance of its chips in areas like predictive analytics, cloud data collection and specific task processing by improving hardware and software. Apart from chips, Intel is offering appropriate software tools for data centers. Toward this end, it’s looking at Hadoop, which is a scalable computing environment that deals with large data sets.

Kasabian said that linking Intel to Hadoop will ease the “minds of folks in enterprise.”

Kasabian said Intel Corporation (NASDAQ:INTC) is starting with the software. “It takes a while to get silicon to market,” he said. “We understand where we can optimize for silicon, and there are certain things to [improve] for performance and optimization.”

Kasabian added that the chip maker is taking vital inputs from software implementations and then utilizing those inputs to improve the chip and to fill any software gap. He also mentioned that the chip design process takes around two years.

Intel working a live project, on same lines

Intel Corporation (NASDAQ:INTC) is coordinating with Chinese company Bocom to implement a project called Smart City. The Smart City project is focused on solving the counterfeit license plate problem in China through identifying the plates, car makes and models. Under this project, images are transferred through server gateways and the company is working to narrow the software gaps by improving the silicon. Kasabian said one improvement that can be incorporated is to implement accelerators to decode video.

Appointment of new president reflects same strategy

Intel Corporation (NASDAQ:INTC) appointed Renee James as company’s president, who was head of the software unit before that. Through this appointment, Intel has made its plans clear to focus more on software. Intel is aiming at developing software to work better on Intel architecture hardware instead of ending up being just a packaged software distributor. Intel has been supporting open source software and has hundreds of codes that enable the development of Linux.

Intel Corporation (NASDAQ:INTC) is foraying in to internet solutions where networked devices fitted with processors and sensors are used to gather data. Intel keeps hold of assets like McAfee’s software and hardware platform and Wind River’s real-time operating system in order to fix chips to swiftly process and securely collect data.