Interesting examination of how MOOC providers might make money. Suggestions range from using MOOCs to generate leads for education services, for matchmaking students with potential employers, premium content, robust assessment, and the like. I think that in the beginning especially strong revenues will be found from companies and institutions wanting to educate people in a certain way. The existing system of higher education is a major subsidy for business and industry, and as governments pull back, they will have to replace it.