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7. 'Application'

Ad for: Planet FitnessMade by: Mullen

What: A body builder fills out a gym membership while grunting, "Pow!" and, "Bang bang bang!" and flexing his pecs. The ad ends with the tag line: "Not his planet...yours."
Why: We've all seen this musclehead at the gym, and it's hard to ignore the sound effects.
"The goal of any good creative is to be disruptive,'' said Geoff Klapisch, a Boston University ad professor. "That spot certainly makes the viewer stop and pay attention."