Lairy Charlotte has previously said that being cast on the programme would prove no problem after starring in the MTV smash hit set on Tyneside.

She said: “We have cameras filming us 24/7 so I think Big Brother will be a walk in the park.”

Loose Women star Carol McGiffin and model Sophie Anderton were also said to have signed up for the Channel 5 show – but Carol’s agent squashed the rumour that the Sunday People columnist would be taking part.

“Carol hasn’t signed up for CBB,” he confirmed.

(Image: Mirrorpix)

Similarly, a spokesperson for former Manchester United and Aston Villa boss Ron dismissed the link.

He said: "I know nothing about it, neither does Ron!"

A representative for Sophie declined to comment. Charlotte's agent said that the rumour was ‘news to her’.

All four are still considered strong contenders to take part in the show, with Ron and Carol at 3/1, Charlotte priced at 7/2 and Sophie given odds of 4/1.

Recently retired footy players David Beckham and Michael Owen have been priced as long shots to take part, with odds of 5000/1 and 1000/1 respectively.

A Channel 5 spokesman said the broadcaster did not comment on signings before the launch.