A new Shropshire education academy has invested in two
impressive Monoliths to identify their Corndon Crescent site. The prominent
2.5m tall Monoliths demark the vehicular and pedestrian access points at the
secondary school in Shrewsbury.

The Shrewsbury Academy selected Plinkfizz, a marketing
consultancy based in Newcastle-under-Lyme to develop their new identity,
launched following the academy’s creation in September 2016. Plinkfizz regularly
partner with Kyoti Graphics for the supply and installation of business signage
and exhibition graphics. Following a consultation period which included design
development and substrate specification, structural surveys and planning
permission, Plinkfizz supplied the designs for the Monoliths which Kyoti
Graphics installed in Autumn 2016.

Each Monolith comprises a steel internal frame with legs for
ground fixing, and is finished with rolled and folded panels which are powder
coated in the brand colours of blue and pink. Completed with feature elements including
fret cut aluminium strips, flat cut acrylic letters and logo along with vinyl cut
letters.

The Monoliths were installed over 2 days, using concrete
filled holes supporting structural ground sleeves back filled with aggregate.
The hole size is determined by wind load calculations influenced by graphic surface
area and mounting height. This ensures not only a durable and secure sign, but
the use of sleeves also enables the sign to be more easily levelled, and
potentially moved as future site development determines.

Monoliths or Totem signage are suitable for larger sites
including schools, and are available in a wide range of styles and represent a
great alternative to conventional panel and post signage. They can incorporate
feature elements as well as lighting to create an entirely bespoke one-off
sign. The collaboration of Plinkfizz and Kyoti Graphics has created truly
distinctive signage at the entrances to one of Shropshire’s newest educational
establishments.

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