Maruti to launch NEW DZire in February

Maruti to launch NEW DZire in February

Four years after it launched the entry-level sedan Swift DZire, the country's largest car maker Maruti Suzuki India is bringing a shortened version of the car that will hit the market next month.

Although the model will qualify for the excise duty of 10 per cent enjoyed by small cars, the company said it is unlikely that the new version of DZire will be priced lesser than the existing one, which ranges between Rs 4.94 lakh and Rs 7.29 lakh (ex-showroom Delhi).

Maruti to launch NEW DZire in February

"We have invested a lot on the new DZire. It is on a brand new platform. There are at least 150 new features compared to the existing DZire and it is unlikely that the new one will be priced lesser," Maruti Suzuki India Managing Executive Officer (Marketing and Sales) Mayank Pareek said.

He, however, added that the company has not yet finalized the pricing of the new DZire, which will be available in both petrol and diesel options.

Maruti to launch NEW DZire in February

Asked if the existing DZire would be discontinued once the new version is launched, he said, "There is demand for the existing one and we will continue it for some specific variants for the commercial segment."

According to MSI Chief General Manager (Marketing) Shashank Srivastava, the company will discontinue the mid and top variants of the existing DZire and offer the base model in stripped down version to target fleet segment.