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With LMU-2720 Certified for the Brazilian Market, CalAmp Moves to Win Confidence

October 12, 2012

With LMU-2720 Certified for the Brazilian Market, CalAmp Moves to Win Confidence

By David Gitonga

TMCnet Contributing Writer

According to the announcement released by CalAmp Corp., a producer of wireless products solutions and services, it received Type of Approval for its LMU-2720 by Brazil’s telecommunications agency, Agência Nacional de Telecomunicações (Anatel). The approved device is one of the five wireless Mobile Resource Management (MRM) products the company plans to introduce to the Brazilian market.

LMU-2720 is a fleet tracking and driver conduct-monitoring tool equipped with multiband transmitting capability (GSM/GPRS, CDMA1xRTT or HSPA). It comes with a back-up battery for extended use and a triple-axis accelerometer motion sensor that detects hard accelerations, braking, cornering and crashes.

After the successful approval of the LMU-2720 into the market, CalAmp (News - Alert) is pushing for Anatel’s approval of the four MRM into the market. The remaining solutions are for use in different scenarios including recovery of stolen vehicles and asset tracking.

CalAmp is definitely on the move to secure its position as a developer and provider of wireless market solutions for data connectivity services and delicate network communications. To achieve this, the company has two main business categories, one to deal with Wireless DataCom (serving enterprise, government and utility customers) and a satellite branch that focuses on the North American Direct Broadcast Satellite Market.

CalAmp’s LMU Products have pioneered PEG (Programmable Event Generator) augmented by PULS cloud-based device management platform. The products’ superb integrated wireless antenna architecture delivers next to none performance and increases ease of installation. This will allow fleet and asset owners to remain in control of their investments regardless of their investment’s virtual location. The compatibility and ease of installation allows the gadget installation in areas that are hard to be vandalized hence maintaining credibility.

The move to the Brazilian market is timely as there has been a tremendous spike in demand for wireless vehicle tracking and mobile asset recovery technology in Latin America, specifically in Brazil, which has a vehicle theft rate of four times that of the United States.

Speaking about the certification, Greg Gower, senior vice president and general manager of CalAmp’s MRM business, said, “Certification of our products is the first step in bringing our market-leading tracking-and-recovery solutions to the rapidly growing MRM industry in the world's sixth largest economy.”