Gionee to launch slimmest smartphone in India

Gionee, after debuting in India with its flagship product ELIFE E7, will soon launch another in series, Gionee S5.5 near the end of this month. While E7 brought the technology of digital cameras to smartphones, S5.5 is claimed to be the slimmest phone ever.

The smartphone comes with dimensions of 5.71 x 2.76 x 0.22 inches. This is quite less as compared to other major smartphones in the market. For instance, HTC One comes with a thickness of 0.37 in, Samsung’s Galaxy S4 with 0.31 in and Sony Experia Z1 with 0.33 in.

It has a Super AMOLED capacitive touchscreen, featuring a 5-inch full-HD(1920 X 1080p) with Corning Gorilla Glass 3 protection. Also, it has a 16 GB internal storage and a 2GB RAM, but, with no provision for microSD card slot.

The single-sim phone runs Android 4.2 Jelly Bean with an octa core processor along with all connectivity options including 3G, Wi-Fi, Bluetooth 4.0 and GPS. It has a 13 MP camera with features such as Geo-tagging, touch focus, face and smile detection and a secondary camera of 5 MP.

Gionee Elife S5.5 comes in 5 colours viz. Black, White, Pink, Blue and Purple. The phone has been launched at CNY 2,299 (approx. INR 23, 000 or USd 374) in China. In India, it is expected to be launched at the same price.

At the launch of E7, Arvind Vohra, Head-India, Gionee Smartphones had cleared the intentions to grab around 5% of market share by next year. Upon asking, whether if the company is competing with Indian mobile developers like Micromax, he said “We are competing only with manufactures and not traders”.

The launch event will be on ‘invite-only’ basis and will be held in Goa on 30-31st March.