Perfect for a media literacy unit: Lesson #5 of the HabitWise program helps students learn how they can use the habit loop to examine the reasons why they’re motivated to buy advertised items.

After watching the video and completing the follow-up worksheets, students will be able to:
• Recognize these techniques in advertisements they see:
- Promoting newness
- The bandwagon effect
- The halo effect
- Price anchoring
• Recognize when celebrities’ social media posts are advertising something.
• Identify the circumstances that prompt them to make impulse buys.
• Identify necessary items they’ll need to pay for throughout their lives.
• Identify habits that can have positive and negative effects on how they manage their money.

HabitWise is an in-class program that empowers adolescents to use the psychology of habit formation to improve their wellness, productivity, money management, and relationships. It's a critical addition to the curriculum for Health, Advisory, Guidance, Social & Emotional Learning, and Psychology.

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Be sure to download all seven HabitWise lessons!

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