Marketing, Social Media and Business Strategies

The Difference

Why Strategic Advantage? The difference – We understand both sides of the business marketing equation.

Strategic Advantage skillfully aligns and manages marketing, sales and organizational goals into a single, unified strategy. Our unique perspective injects a distinct business operational, process driven savvy into the development of the marketing strategy. We fully understand the creative process and the nuances of tactical execution.

Strategic Advantage has a different objective: We first identify a client’s goals then create and deploy tactics and the resources necessary to meet those goals. We do not base our clients’ needs on agency needs and product sales. We recommend the use of tactics based on genuine strategy. In this way, our goals align with those of our clients.

Improves your focus on core competencies. Your internal team will have more time to spend on what you do best: product innovation, customer service and quality control.

Reduces your over head. Businesses can avoid or reduce the cost of additional office space, computers, vendor relationships and access to credit required when marketing projects are handled in-house.

Provides access to an expanded talent pool. In-house marketing staff may not always have the skills needed, especially on larger, more complex projects requiring extensive coordination among various components of the plan. Outsourcing to an experienced marketing team that can integrate smoothly into the organization not only brings in innovative ideas and added energy, but also the high-level talent needed to execute the goals of the marketing campaign.

Provides World-class capabilities. You reap the benefit of extensive marketing expertise, with the objectivity to analyze your needs strategically, and the depth to deliver effective implementation and integrate all components.

Scalability: Has resources at your disposal enabling you to handle an increase in marketing workload.

Responds: Allows you to stay nimble and maintain quick response. As budgets for development of in-house specialists decline, the need to access resources well-versed in cutting-edge strategies−in this case, marketing−grows exponentially.

Reduces the Need for Additional Staff: The hiring of staff is a commitment and can be expensive when you take into account holiday pay, sick leave, wages or salary, company benefits, bonuses, additional office equipment provided to each employee, as well as office space for each person. These costs add up quite quickly

Improves the Company’s Efficiency: Provides specific expertise in the skills base that is required to take advantage of your efficient and effective work. This will allow you to focus on other jobs, therefore making your company more efficient by getting more work done in the same time frame.