Quitting that iPad game

Successful iPad games these days are things of beauty. They are beautifully designed and engineered for one purpose – to get you addicted.

It makes sense, of course. That’s how game developers make money. You either get addicted enough to watch ads for other games or you make purchases within the app.

If you’ve ever tried one of these games, you learn very quickly that promising yourself to limit game time isn’t a winning strategy. You might be logical. But, the game developers don’t speak to your logical brain. Instead, they speak to your lizard brain. And, generally, the lizard brain wins.

It turns out that the easiest strategy to limit game time is to delete the game.

Just as the easiest strategy to eat healthy is to remove unhealthy food. Or, just as the better strategy to watch less Netflix is to cancel your subscription.

As a general rule, if you’re going into battle, choose conditions that suit you.