From the IP address of the visitor, you can determine the geographic location of the visitor. Some people use this information to determine any differences in buying patterns for their product according to region.

Get country info form IP address in realtime so that you can send the correct information to them. For example, only display a coupon info for customers from eurunion and display local reseller order form for Asian visitors. (I do get some additional sales from my Asian resellers)

I keep hearing alot of people talking about tracking ip addresses for improving sales.

Can you please explain to me what you can do if you know what ip address a visitor came from.

I don't see how this information can help you with your marketing?

Sean

If I know someone's IP address I just use to find the details like their Internet Service Provider(ISP),IP location,Country,Latitude,Longitude etc..by using the site Ip-details.com . I didn't use it for any illegal activities or marketing purposes.

Get country info form IP address in realtime so that you can send the correct information to them. For example, only display a coupon info for customers from eurunion and display local reseller order form for Asian visitors. (I do get some additional sales from my Asian resellers)