Advertisers Play Key Role in Keeping the Public Airwaves
Free From Graphic TV Content

LOS ANGELES (August 22, 2006) -- The
Parents Television Council™ has released its annual list
of "Top Ten Best and Worst Advertisers" that ranks
advertisers according to how frequently they sponsor
wholesome, family-oriented television shows or those
containing sexually graphic, violent or profane
material.

"Corporate advertisers share
accountability for the tide of graphic and gratuitous
sex, violence and profanity on television today. With
their advertising dollars, they can choose to underwrite
family-friendly television programming or they can elect
to sponsor programs filled with raunch. Responsible
broadcasting is possible, and this responsibility not
only falls on the entertainment industry, but also on
the sponsors. And from what we continually hear from
most big corporate sponsors is that a responsible
advertising practice is good for their business," said
L. Brent Bozell, president of the PTC.

"We applaud our top ten best advertisers
for ensuring that families have wholesome television
programming to watch. Companies such as Coca-Cola and
Sears have helped to secure the commercial success of
programs like American Idol and
Extreme Makeover: Home
Edition. We also applaud Ford for
significantly changing its advertising practices. Last
year, the company was on our worst advertisers list.
This year, Ford is ranked the forth best advertiser, and
is the only American car company on the best list. It's
also interesting to note that out of the top
advertisers, six are automakers. Four of those are
foreign automakers and sadly, all are on the worst
list."

A Ford representative says the company
understands the importance of wise advertising
decisions. Marty Collins, Executive Director of
Marketing for Ford, Lincoln and Mercury said, "We
appreciate the recognition. The goal of our marketing
is always to showcase Ford Motor Company and its
products in the best possible light with consumers."

The PTC's list of the Top Ten Best and
Worst Advertisers is based on each company's prime time
network television ad buys between October 2005 and May
2006. Each company listed purchased at least 25 ads on
prime time broadcast programs. Companies with the most
ads on PTC-rated green lighted shows were ranked the
best, and those with the most ads on PTC-rated red
lighted shows were ranked the worst. To read more about
the PTC's ratings system for television shows, see http://www.parentstv.org/ptc/familyguide/main.asp.

"Regardless of indecency oversight by the
FCC or each network's standards and practices
department, the bottom line is the bottom line.
Advertisers play a critical role in determining how far
producers are able to push the envelope. The PTC's
research operation conducts extensive analysis of
television content, and we are delighted to share that
content data – for free – to television advertisers so
they can make more informed media buying decisions. And
together with our 1.1 million members, we will continue
to remind advertisers that their corporate values are
reflected in the content of the programs they support,"
concluded Bozell.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has over one million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.

Parents Television Council,
www.parentstv.org, PTC,
Clean Up TV Now, Because our children are watching, The
nation's most influential advocacy organization, Protecting
children against sex, violence and profanity in
entertainment, Parents Television Council Seal of Approval,
and Family Guide to Prime Time Television
are trademarks of the Parents Television Council.