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City giant will need new logo

The appointment of a consultancy to come up with a new name and identity for the accountancy giant created from a proposed merger is only a matter of weeks away.

The impending merger of heavyweights Price Waterhouse and Coopers & Lybrand will create the biggest accountancy company in the world, with 135 000 staff and 8500 partners.

The companies will start looking at consultancies “in the next week or so”, says a Price Waterhouse spokesman. “We will look at people with the capability to work across the world,” he adds. The merger is likely to be approved in the new year.