Sara ChengSenior Manager, China Practice, Australian Business Solutions Group

Sara Cheng is a well-respected writer, thought leader and most sought-after China business expert in Australia. She has over 20 years experiences in China and Australia, specialising in China business strategy development, distribution channel management, and merger & acquisition. She held senior management roles with a large Chinese international trade company and an international organization in China before she migrated to Australia 15 years ago.

As Senior Manager, China Practice with NSW Business Chamber (trading as Australian Business Chamber for global market), Sara manages the China team in both Australia and China to assist Australian businesses to trade or invest in China. She has assisted over 300 Australian businesses including some icon brands across a broad range of industry sectors to do business with China successfully.

Sara has a strong and extensive network of Chinese government agencies and industry bodies on national, provincial and municipal levels and has been instrumental in the strategic partnership establishment with China Council for the Promotion of International Trade.

Sara actively promotes bilateral trade and investment between China and Australia and serves on the Board of Australia China Business Council NSW as Vice President. She also co-authored the book Engaging China-The Realities for Australian Businesses.