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Monday, April 12, 2010

AT&T, tugging at heart-strings.

Who says people who DVR don't watch the commercials? This spot made me look up from intensely-furrowed-brow-writing-mode and rewind.

Swoon.

Using an incredibly poignant song from one of my all-time favorite childhood movies to grab my hand and ask me to reminisce - I've never felt so targeted. And, I don't hate it. Your 3G network might not be so great, but this spot made my heart go pitter-pat. Some nice work out of BBDO.

7 comments:

So, so great. Although was it just me, or did the voice-over kind of ruin it? Seems like there wasn't nearly as much thought put into the actual words as the rest of the spot. Still watched it 4 times though, so they win. What do I know.