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Celebrity chef says savour the small this summer

Jason Parsons recommends quality over quantity when it comes to cool
summer treats

TORONTO, June 23, 2011 /CNW/ - One of Canada's most celebrated chefs is
reminding Canadians who love to treat themselves every now and then
that it's always better to choose quality over quantity, and that good
things come in small packages…small, delicious Häagen-Dazs packages.

"There's a popular misconception out there that eating rich, flavourful
food is something to feel guilty about," says Parsons. "Food is meant
to be enjoyed; it's all about ingredients and moderation. Instead of
devouring a large tub of average ice cream, indulge in richer,
flavour-intense bites of a brand like Häagen-Dazs, which is made with
the best quality ingredients and comes pre-packaged in smaller
portions."

Parsons adds that in his role as chef, he has found serving a
seven-course meal with small portions is often better received than the
standard three-course meal.

"I get to tantalize palates with so many more flavours, and every bite
is savoured to the last morsel because patrons know there is a limited
amount in each dish," he says.

The co-author of the popular 3 Chefs: The Kitchen Men cookbook also says simplicity is the key to making the most of every
dish; that complementing the main attraction of the dish with subtle
seasonings and side dishes helps enhance it, and doesn't take away from
the distinctness of its flavour.

Parsons notes Häagen-Dazs is introducing three new varieties just in
time for summer, including Half-the-Fat Lemon, Chocolate Peanut Butter
and Caramel Crunch Miniatures.

Häagen-Dazs' Half-the-Fat Lemon is set to be a hit this summer with its
unique combination of velvety sweet cream infused with lemon, sold in a
500ml tub.

Equally delicious is Chocolate Peanut Butter sold in a single serve cup.
This chocolate ice cream with ribbons of peanut butter satisfies the
sweet and savoury elements of every palate.

Meanwhile the Caramel Crunch Miniatures — at 190 calories per 55ml bar —
are the perfect grab-n-go dessert. Ice cream lovers can indulge in
caramel ice cream dipped in a coating made with Häagen-Dazs milk
chocolate, almonds and cone pieces.

Parsons says Häagen-Dazs' smaller portions of premium ice cream is a
great way to enjoy summer.

About Häagen-Dazs
Crafted in 1960 by Reuben Mattus in his family's dairy, Häagen-Dazs is
the original super premium ice cream. True to tradition, Häagen-Dazs
is committed to using the best ingredients in crafting the world's
finest ice cream. Häagen-Dazs products are available around the globe
for ice cream lovers to enjoy. For more information, please visit www.Haagen-Dazs.ca.