Client Spotlight: Heather Saffer of The Dollop Book of Frosting and HeatherSaffer.com

Hi there. It’s Cass. I note that because I use a whole lot of I here and we tend to be a “we” company but this is an I thing.

A couple of years ago I met this chick and upon meeting her I thought: This girl is a FORCE of nature.

She was running a great (no, not just great: AMAZING) cupcake shop in our new hometown. We met through Adam (I love how small the world is) and before I knew it I was sitting next to Heather at the screening of her big win on The Food Networks Cupcake Wars.

In the months after the win Heather felt that thing that you feel when you’ve given something all you’ve got and you want more. There were hours spent strategizing thinking about what the right next move was.

And then Heather took some time to marinate. (this is always a good idea – marinate a bit, you’ll know when you’re ready to make the move)

Fast forward to a few months ago Heather and I are talking over coffee and she says: I need a new site. I need to reinvent what I’m doing so it feels like ME. I just want to be ME online and get paid for it. And you know what? That’s exactly what we did.

My favorite parts about the site: It is so Heather that I feel that same feeling of: This chick is a force of nature from being on the site. On top of that we integrated social COMPLETELY because Heather lives and breathes in the social space and they love her there.

what we do

We help our clients navigate the confusing journey from "what should I be doing - where should my focus be?" to a solid & defined strategy with amazing measurable (that's key) results.

our approach

Objectives and results matter most. We’re not going to force all of our clients into some predetermined process or standardized product just because “that’s the way we work.” We deliver a final result and design our solutions custom for each client.

Your needs are going to be met, your expectations are going to be surpassed and you're not going to have a lot of extra things to pay for that you don't need.

Bottom line: we are committed to as many high-fives as possible.

our work

We work with small businesses and solo entrepreneurs. We work with companies/brands/people that we GENUINELY like, that are doing things we care about.

Our clients become friends because we share some core values: You want your work to matter. You want some balance in this life and you really like that we keep that in mind when deciding how much you can bite off at any point. Your time is valuable and respected.