Extinction Level Event.

...I also think it’s annoying and self-defeating to write about how the Internet is killing everything. The Internet is part of the environment now. It’s the least-cost, most effective publishing tool ever invented — when before in history has ANYONE been able to potentially reach EVERYONE on the planet at the minimal costs needed to put up a website? That fact is AWESOME and no one in their right mind would trade it away for preservation of past practices.