However, Scott, talking to Digital Spy, believes that the introduction of the IPTV standards that the BBC are currently trying to push through the BBC Trust as Project Canvas could eventually bring higher quality video on demand.

Ambition

"As the BBC has said, the ambition is certainly to get more HD content through on-demand but that depends on the broadband networks in this country," said Scott

"When we produce the Canvas Freesat box, next year hopefully, maybe some progressive download might be something that will eventually come to pass.

"I think there is functionality to do it but it's down the other end of the chain in terms of the broadcaster's willingness to meet the costs of transmission."

Freesat has been keen to remind people that it is in a position to combine its satellite platform with Project Canvas – should it be approved, with the platform already beginning to utilise its Ethernet port for its on demand content.