The Marketing capital of the world

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Research Centers

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.

Columbia Ideas at Work

A Critical Provision Saved, But Challenges Remain for the Affordable Care Act

Andrew Stern, senior fellow at Columbia’s Richman Center for Business, Law, and Public Policy, discusses the implications of last Thursday’s Supreme Court ruling on the Affordable Care Act and the challenges the legislation still faces ahead.

10 Highlights from 10 Years of Ideas at Work

For the past decade Ideas at Work has connected the groundbreaking research conducted by Columbia Business School faculty to the world of business practitioners. Join us as we look back at a few highlights from the past 10 years.

Chris Borland Makes the Hard Choice to Go Long

Clinton's 2016 Logo "Fail" Not Likely to Lose Voters

Criticism of the campaign logo dominated social media conversations around Hillary Clinton’s 2016 presidential bid. But logos are just a small part of a brand, and by the time election day rolls around, #logogate is likely to be long forgotten.