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21.
On Customer Development <ul><li>Steve Blank </li></ul><ul><li>Eric Ries: www.startuplessonslearned.com </li></ul><ul><li>How to reduce product development risk </li></ul><ul><ul><ul><li>Create hypothesis ('Kids would like to make their own virtual world') </li></ul></ul></ul><ul><ul><ul><li>Verify hypothesis as early as possible with minimum investment </li></ul></ul></ul><ul><ul><ul><li>'Getting out of the building’ </li></ul></ul></ul><ul><ul><ul><li>Do not proceed to development or marketing scaling until proven </li></ul></ul></ul><ul><ul><ul><li>Metrics-based verification and iteration </li></ul></ul></ul><ul><ul><li>Provide Clarity of objectives to the team </li></ul></ul><ul><ul><li>A framework for rational investment, or ceasing it </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li> </li></ul></ul>

30.
Everything <ul><li>Started August 2009 </li></ul><ul><li>Built lightweight 'samsara' tech platform </li></ul><ul><li>Big hit in the office and first degree friends </li></ul><ul><li>Highly retentive: get the collecting bug </li></ul><ul><li>Very social, but speaks to the existing players / friends </li></ul><ul><li>Not viral, doesn't reach out well </li></ul><ul><ul><li>Added 'little lost card' posts, some small lift </li></ul></ul><ul><ul><li>Added free gifts on the first page </li></ul></ul><ul><ul><li>Optimized to popular memes, sorta </li></ul></ul><ul><li>One engineer(ish) for a few months, then gave up in Jan </li></ul><ul><li>Steady growth since: a sleeping giant? </li></ul>