Product description

Get all the benefits of our legendary Eyeshadow Primer Potion—vibrant, crease-free shadow that lasts 24 hours—in a convenient, travel-size tube!Give your shadow 24-hour staying power, even when you’re on the run! Our travel-size Eyeshadow Primer Potion fits in even the smallest bag, so you never have to go without it.

This undercover wonder works invisibly to keep color in place. Apply just a touch before your shadow for crease-free, all-day (and all-night) staying power. Space-age polymer technology fills in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. No wonder it’s the most legendary eyeshadow primer in the industry (and one of our all-time best-sellers).

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Reviews

Rated 4 out of 5 by VioletSkull55 Slick But Not Solid
I will never forget the days when a sales lady at Sephora showed me the difference UD Primer Potion would make for my beloved 24/7 eyeliner and UD eyeshadows. I had one hand smeared with primer and the other bare with my fave UD liner and shadows swiped over each hand.
Difference? YES!! The hand with the primer made the colors pop more and there was not streaks and refused to budge!
The hand sans primer was ok, not that "wow". I always use this before I put my shadow or liner on and NEVER travel without it.
One thing I noticed though is that the primer does not seem to grab a lot of eyeshadow, making it not as pigmented as it looks in the pan. I really hope that UD will make a stronger primer or a base perhaps.
February 16, 2015

Rated 5 out of 5 by AllyCatOnPluto I Will Never Be Without This Product Again
Honestly, the first time I saw that makeup companies were selling eyelid primer, I thought this was just an attempt to squeeze more money out of consumers. I figured eyeshadow creasing/fading was just a thing that happened and I had to get used to it.
Then, I tried this. You barely need any to get results. The first time I tried it, I applied way too much and regretted it. If you put on more than a couple millimeters worth, it's too much. You only need a little bit to get perfect results. I reapplied a proper amount and was amazed by how well and how long it held my eyeshadow. This will probably last me quite a while and the minute I run out, I'll be buying more. I can't wait to try the other shades. You will not regret purchasing this!
September 26, 2014

Rated 5 out of 5 by tally13 Extremely Please with How Long it Lasts
I have normally oily eyelids that make wearing eyeshadow a hardship, because it creases or just dissolves on my face. I had heard about UD's eye primer and read the reviews, and decided to give it a try for myself. Imagine my surprise when I put my eyeshadow on at 10 in the morning, and it is now 5 in the afternoon, and it's still flawlessly on! No creases, no wear, it's just as perfect as if I had just applied it. I am deeply impressed. Would recommend this to anyone.
September 26, 2015

Rated 5 out of 5 by Varu89 Favorite Primer
I received this as a deluxe sample free gift initially and have fallen in love ever since. I used to use MAC paint pots but I hated having to stick my finger into a pot..just seemed so unhygienic! this was the best alternative. I can squeeze out the teeny tiniest amount without contaminating the rest of the product, and getting long lasting primer action. I'd highly recommend this if you're looking for something that'll make you shadow last longer and be bolder while not creasing.
October 2, 2015

Rated 1 out of 5 by Jenny2009 So disappointed
I've tried a lot of eye shadow primers before and none of them have prevented my eyeshadow from creasing. When I first applied the product, I thought it went on nicely so that was a good sign. After about 30 minutes, I noticed the product had creased even before I applied eye shadow. Not sure if I'm applying it incorrectly or that my eye lids are too oily, but this product didn't work for me :( Oh and after I had the primer on for a while, my eye lids felt a bit tingly.
January 16, 2014

Rated 5 out of 5 by BFawnC Best Eyeshadow Primer EVER !!!!!!!!!
I was so skeptical about this, mostly because i have spent a ton of money on eye shadow primer and never been satisfied in the least ! That is until now :) i love this so much.......i honestly shower and everything and could still probably wear the same eye shadow the next day it still looks amazing ! i also have oily skin so i was even more surprised that it worked ! Definitely a staple for anyone ! Oh and it lasts so long because a little bit goes such a long way!
December 27, 2014

Rated 5 out of 5 by Ange22 LOVE!!!
I have REALLY oily skin. I use face primers before I even put on foundation and rub it onto my eyelids and I still get a crease in my eye shadow. So frustrating! I bought the Naked eye shadow pallet and it came with the eye shadow primer potion in original, and now, I don't know how I ever lived with out it! It lasts for hours and keeps your eyes looking amazing!! If you're thinking about buying this product, just do it!! You won't be sorry that you did!
October 13, 2013

Rated 5 out of 5 by Narky Love it!
Best primer ever. I use sin regularly and sometimes the original. Just amazing is all I can say. This product will not let you down. However after applying it with my finger, I have to wipe it off with a baby wipe. I wish there was an easier way to apply it. But don't let that stop you from purchasing this amazing product. It also lasts forever. I use mine 5 days a week and I'm wondering when I will run out. I've had it for about a year.
July 4, 2013

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About Us

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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