Saul Fruchthendler Dead at 58

Exec Founded Red Mountain Group, Was Consultant for Zephyr Media

NEW YORK (AdAge.com) -- Saul Fruchthendler, former media consultant for Zephyr Media of Chicago and founder of Red Mountain Group, died Sept. 9 in Harbor City, California. He was 58 years old.
Saul Fruchthendler
Mr. Fruchthendler was an advertising professional for the last 37 years, specializing in media planning and crafting brand, retail, and direct-response advertising campaigns. Prior to working with Zephyr, Mr. Fruchthendler worked with several other companies, including working as VP-media supervisor at Janik & Associates and VP-director of marketing for the American Film Marketing Group. He also served as the associate director of strategic media planning for the Republican National Committee in 1987, working on the campaign for George H.W. Bush's presidency.

Worked with Coke, Nissan
The contributions Mr. Fruchthendler made to various companies led him to start Red Mountain Group, which operated out of Los Angeles. As president-CEO, he worked with companies such as 24 Hour Fitness, moving them into direct-response advertising from branded advertising. Other clients that Mr. Fruchthendler worked with over his career include Coca-Cola Co., Clorox Co., American Home Products, Nissan Motors, Chrysler and Toyota Motor Corp.

In addition to his work in media planning, Mr. Fruchthendler was also an author, writing "Baby Boomers Aren't Babies Anymore -- Marketing to the Active 55-Plus Community" and co–authoring "Big Bang Marketing for Spas," along with Judy Colbert. At the time of his death, he was working on another book, "Amuse Bouche -- Interesting Beginnings," a collection of recipes from around the world.