The return of Societal Truths

Us advertising folks laughed our guts out when the nice guys at Contract created the Goafest spot on Account Planners. Came across this at TechCrunch, that reminded me of more ‘societal truths’:

“Key to the transition is the interactive two-way nature of the communication services of the Mesh and Google platforms. Google collects behavioral data from Gmail, Apps, and search, but increasingly the roundtrip between Gchat and Google Reader is producing the high value signals (gestures) that fuel affinity group formation and targeted feedback loops. Mesh atomizes the Google, Facebook, and other social constructs into virtual devices that can be combined from the ground up to attack viral opportunities as they emerge.”