How to Get More Sales Without Selling

Written by Dave Lavinsky on Sunday, April 17, 2016

"The point of marketing is to make selling superfluous."

This is a great quote from management guru Peter Drucker. What it means is that if you do a great job in marketing, sales will be easy. Likewise, there are other things you can do to improve your sales without having to resort to aggressive sales tactics.

This article details such strategies.

1. Create a Stronger USP

Your USP or unique selling proposition is what distinguishes your company from others.