U2's Bono & The Edge join Fender's board of directors

2 years ago

U2's Bono and the Edge are getting busier. The Irish rockers have joined the board of directors for Fender Musical Instruments Corporation, the company behind the iconic Fender guitars.

A statement announcing the addition explains that Bono and the Edge will help the U.S. firm pursue new growth strategies built on fan-engagement.

Fender's co-chairman Mark Fukunaga praises Bono as a "visionary in the music world who also has business acumen and creativity," and says the Edge has an impeccable track record as a guitarist and "innovator of unique sounds."

The Edge says the new role is "something of a kid in a candy store situation" for him. He's used Fender guitars on every important U2 album and tour, and says he's excited to work with the Fender design team on some new ideas.

Meanwhile, Bono and the Edge are also set to collaborate with Once director John Carney on an upcoming musical called Sing Street. They'll be writing songs and adding other musical elements to the film, which will be based in Dublin. They're also working on the next U2 album, which is expected to be released next year.