22 Oct Animated Explainer Video for Startups

The client required an engaging motion graphics explainer in a easy to understand approach. Tradefin is a one of a kind supply chain finance marketplace. The platform allows small business operating in the clothing and fashion industry to get their invoices financed at a nominal fee, much before the actual end vendors like malls and supermarket chains actually releases the payment.

As the target viewers are very busy and is likely to shift views, the project had to be developed with designs capable of constant viewers engagement.

The fun styled colorful graphics along with the crisp motion graphics animations and an introduction of isometric (flat 3D) styles graphics makes this explainer video stand apart from the crowd. These style of videos are great for upcoming ventures and startups with limited budget but a very great sense of visual presentation.

The video sports animated characters and fun styled motion graphics along with complex calculations in simplified animations to convey the complex idea of invoice financing in easy and engaging terms.

We handled the entire workflow end to end from script writing, story boarding, illustration, custom designing, voice over and then a great deal of detailed motion animation. All these come together to form an Explainer video, which conveys critical information in an animated and engaging graphical manner.