Italian fashion house Gucci is ready to indulge Facebook users with a new app that introduces the Guilty Black fragrance. The Facebook app reveals the brand’s video, fragrance locator and campaign images.

The highly anticipated film features both Chris Evans and Evan Rachel Wood, this celebrity endorsement definitely gives the brand a high-class leverage. Implemented into the app is also the song Stragelove (Guilty Mix) by Friendly Fires and Bat for Lashes, check it out below.

This interactive app is a powerful tool that attracts brands fans and allows the fashion house to tap all social media markets. Gucci is one luxury brand that has been proven successful when it comes to online engagement and fans love its social enthusiasm.