If it's true that the First Edition Prime toys will only be available via TRU, than no (unless 1 December is the date the rest of the First Edition Prime toys, like the Voyagers, two-pack, and Cliffjumper, hit retail), because as was posted above, Bumblebee/Arcee/Starscream are already available.

If Target/Walmart/Kmart get First Edition Prime toys on 1 December or anytime afterwards, than the recent bit of news that they'd be available in the US at only TRU or via an online retailer like BBTS will of course be incorrect and, whether it's fair or not, someone's going to have offer an explanation over that bit of miscommunication considering the consternation it caused when it was first revealed.