Dealer conference adds speaker

Consultant and speaker John Spence was added as a speaker at this falls Marine Dealer Conference & Expo.

Spence has had many high-profile clients for his speaking engagements through the years, including Pepsi, General Electric, the PGA Tour and last years Sail America conference.

We hired Jeffrey Gitomer as our keynote this year at the dealer conference, Marine Retailers Association of the Americas president Matt Gruhn said. We hired Spence to present three separate sessions at the MDCE this year.

Spence will present a workshop to help dealers in planning, a session titled Turning Management Inside Out, and finally, Spence will talk about how to harness change to move a business forward at the MRAA Annual Meeting, Gruhn told Trade Only Today.

Here’s the cool thing: When Steve Jobs died, Apple hired a speaker to come in and talk to their employees about change and how to evolve effectively, Gruhn said. That speaker was John Spence and now we have him coming to talk with the MDCE audience. As you can imagine we are very excited to offer yet another high-caliber speaker to our lineup.

The dealer conference, which will be held Nov. 17-20 in Orlando, Fla., is sponsored by the MRAA and Boating Industry magazine.