Small Business Advice In Relation To An Online Presence

Launching a new business is relatively easy these days, especially with all of the free small business advice available online

John May's insight:

Launching a new business is relatively easy these days, especially with all of the free small business advice available online. In fact, there is so much, it can take a long time to figure out what is actually relevant to the new business. The more research that is done at the start, the more likely it is that the business will succeed in the long term. One thing which is essential for any business these days, old or new, is a web presence. A lot of businesses have learnt the hard way by not having one, and have been forced to close down by the local competition who did have one.

It is a fact of life, especially in the business world, that those who keep moving with the times, often are the ones which come out on top. Those that fail to change will lose customers, and it can be difficult to bring in new ones. Although setting up a business website used to be an expensive and complicated procedure, these days it is much easier. This is because competition in this market has forced companies to offer a lot more.

A number of online hosts now offer website building services for a small monthly fee, and this includes the hosting. For those that need more flexibility, then a VPS does not cost much, especially compared to dedicated servers. There is also a lot of open source software that can be used, such as WordPress for running a blog, OScommerce for an online store, and PHPBB3 for a forum. All of this software is very well supported, and offers a lot of plugins and themes for free. Due to this, there is really no need why a business should not have an online presence.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.