POP Sound & Soundelux DMG combine forces

December 17, 2013

HOLLYWOOD — Pacific Ocean Post (www.popsound.com) has entered into a merger with Soundelux Design Music Group (DMG). Moving forward under the Pacific Ocean Post banner, the combined company will service the creative and technical requirements of content creators delivering media across all platforms.

In addition to merging operations, the company recently announced a significant extension of its lease commitment for the Santa Monica-based facility, as well as a substantial renovation project that’s currently under development. Looking beyond POP’s existing service offerings in the areas of creative sound services for commercials, broadcast, feature films, documentaries, long-form DVD and Web content, the company will be expanding its reach into the interactive entertainment market through the addition of creative talent and business development teams from Soundelux DMG, led by Cathy Tische (pictured). Tische has been named the merged company’s new vice president and general manager.

In related news, Paula Arnett has joined POP as executive producer/sales.

“POP is home to a group of highly talented and committed professionals with an incredible passion for their work,” notes David F. Alfonso, the owner of Pacific Ocean Post. “There is much common ground to be found between the two teams, and by finally merging the resources and creative brainpower of these two groups, we are unlocking a great deal of potential that will offer meaningful benefit to content creators.”

“This merger represents a natural evolution for our two companies,” adds Tische. “These are two groups of people who already worked really well together, and who clearly desired to work even more closely together as part of the same team. Our combined resources will greatly benefit the creative community working on the Westside, and we are particularly excited to strengthen our presence in the market.”