PR and reputation blog written by Jonathan Welsh, an award-winning PR expert based in Manchester and working nationally and internationally. Former MP's assistant, senior director at a global PR firm, and married father of two.

Wednesday, 4 November 2009

The often innovative Reporters Without Borders have launched a virtual Berlin wall which the public can destroy via text message.

This is a brilliant idea and I'm keen to find out which creative agency is involved. I hope that they also include a provision for Twitter - Facebook is mention in the Indy report - and that plenty of historical images and facts are used to ensure the message of freedom and democracy shines through in the correct context, especially to educate younger people who don't remember the wall.