Articles on key performance indicators

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do?
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Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.
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The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity development.
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity development.
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The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken.
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements.
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One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits.
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With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI.
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The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.
The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter.
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If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.
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Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
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Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.
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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.
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Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
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Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.
Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.
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Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
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Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
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While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening.
While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening.
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Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
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Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators.
Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators.
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Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
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Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.
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From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.
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B2B marketers can use data from a recent digital marketing report to benchmark the digital marketing landscape, support (or refute) current initiatives, and establish criteria for new SEO, PPC, and social media priorities moving forward.
B2B marketers can use data from a recent digital marketing report to benchmark the digital marketing landscape, support (or refute) current initiatives, and establish criteria for new SEO, PPC, and social media priorities moving forward.
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If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and influencing: The Social Media #ProBook and Killer Facebook Ads.
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and influencing: The Social Media #ProBook and Killer Facebook Ads.
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The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis.
The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis.
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Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance.
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance.
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