Is a Marketing Asset Management Solution Right for My Company?

Prompted by growing demands from CEO’s and CFO’s, marketers have been working to improve the productivity of marketing for several years. Most marketers focused first on improving the effectiveness and efficiency of marketing campaigns and programs. More recently, marketers have turned their attention to increasing the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch limited marketing dollars.

One area that offers huge opportunities for improvement involves the acquisition, management, and distribution of marketing materials. This part of marketing operations typically produces a significant amount of waste and is filled with processes that are highly manual and inefficient.

To eliminate these wastes and inefficiencies, a growing number of companies are implementing marketing asset management solutions to streamline the marketing materials supply chain.