Kim Larson is a photographer and Web developer based in central
Wisconsin. She holds degrees in Computer Information Systems and Web
& Digital Media Development from the University of Wisconsin system.
In the summers you can find her running a senior portrait studio and
traveling the Midwest as a wedding photographer. While the Wisconsin
winters do not allow for wedding or senior portrait photography, you
can find her managing a Web marketing and consulting business and
speaking to photographers on various Web marketing topics. Contact Kim through her Web site at www.lifeisartphoto.com.

In my last video, I discussed the benefits of Google Analytics and how to install it on your Web site. In this post, I define some terms used to describe the traffic to your site, such as “bounce rate,” “abandonment rate” and “conversion rate.” Then I show you how to track these and other stats using Google Analytics — an important step to improving your Web site’s effectiveness.

In my next post, I’ll show you how to customize your dashboard to access the data that’s most relevant to you.