Page 2: Business Card

Here is the same business card we worked with earlier. In the second
example below, I have added a repetitive element: a repetition of the
strong, bold typeface. Take a look at it, and notice where your eye
moves. When you get to the phone number, where do you look next?
Do you find that you go back to the other bold type? This is a visual
trick designers have always used to control a reader's eye, to keep your
attention on the page as long as possible. The bold repetition also helps
unify the entire design. This is a very easy way to tie pieces of a design
package together.

When you get to the end of the information,
does your eye just wander off the card?

Now when you get to the end of the information,
where does your eye go? Do you find that it
bounces back and forth between the bold type
elements? It probably does, and that's the point of
repetition - it ties a piece together, it provides unity.