Guinness is handing out the video game world records left and right, and now it's Sony's turn. They've assembled a crack team of LittleBigPlanet 2 players to take down fabricated records next week, and you can watch.

At this point we've resigned ourselves to the fact that the Guinness World Records Gamer's Edition is nothing more than a glorified marketing tool, perfect for giving your upcoming game some positive press. In case you still had doubts, check out the records Sony and its team of LittleBigPlanet 2 players are gunning for on January 17 through January 19 in celebration of the game's launch January 18 launch:

Longest marathon playing LittleBigPlanet 2
Why isn't there one of these records for every game in existence?Longest marathon playing a platform video game
Okay, this one is pretty valid.Most video game genres played in one video game in 24 hours
Sounds pretty tailored to me.Most user-generated video game levels played in 24 hours
StarCraft II modders need to get in on some of this action.Most user-generated video game levels played in a marathon
We're just piling them on now!

On top of these record attempts, Guinness will also be recognizing LittleBigPlanet 2 for Most Gaming Genres in One Video Game and Most Player-Created Levels in One Video Game.

The event is taking place at the Sony Style store in New York City, but if you can't make it the PlayStation blog will be streaming the marathon record attempts live. Be sure to tune in come Monday, because nothing is more exciting than watching other people playing LittleBigPlanet 2 via blurry internet video.

Sorry this post is so negative. I'm aiming for the Most Critical Article Regarding Guinness' Made-Up Gaming Records on Kotaku record.