Or maybe I’m wrong and this is really exciting for BMW buyers. Instead of trying to talk a few thousand of the price of that new car they will be so transfixed on that screen that they will simply order the most expensive edition of their new BWM. Cool.

Maybe I’m just paranoid but could this whole video be fake? You tell me: at the 0:17 mark you see the guy from BMW clearly pinching a photo. The photo doesn’t shrink but looks like it is picked up. He pinches again and suddenly the image grows enormously. Very different behavior from what you’d expect from a regular old pinch. Right? Could it be they sorta faked this orgasm video? Including the happy ‘normal’ people at the end? You tell me!

Boris is CEO and co-founder of TNW. He's also a serial entrepreneur who founded not only TNW but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), Twitter Counter and several other companies including Mila and pr.co. Boris is very active on Twitter as @Boris and on Snapchat as borisvvz.