In the wake of the devastation caused by the wildfires in East Tennessee, Cherokee Distributing Company and MillerCoors teamed up in an attempt to provide relief to those affected by this tragedy. The two companies are pleased to announce a joint donation of $12,000 to the fire departments who bravely fought the wildfires in Blount and Sevier counties. Each of the following fire departments will receive a $1,000 gift for their bravery and sacrifice:

Blount County Fire Department

Caton Chapel Volunteer Fire Department

English Mountain Volunteer Fire Department

Kodak Fire Department

Pigeon Forge Fire Department

Pittman Center Volunteer Fire Department

Sevier County Rescue Squad

Sevier County Volunteer Fire Department

Sevierville Fire Department

Seymour Fire Department

Walden’s Creek Volunteer Fire Department

Wears Valley Volunteer Fire Department

“More often than not, our first responders go underappreciated while risking everything,” said East Tennessee MillerCoors representative Brandon Johnson. “We are grateful for our firefighters whose service is the highest level of bravery and selflessness.”

For every case of Coors Banquet beer sold during the month of December, Cherokee Distributing Company and MillerCoors donated 50 cents to local fire departments whose areas were affected by the fires. The proceeds from the campaign totaled $12,000.

“Thanks to MillerCoors for stepping up to help provide solace to these brave first responders who sacrificed so much to save lives and protect our Smoky Mountains,” Cherokee Distributing Company General Manager Jeff Knight said.