Highly Regarded by Professionals World-wideThe widely renown Fujinon Lenses are used popularly in numerous situations including satellites in outer space, TV/film, surveillance, and compact cameras. With the highly adept manufacture of Fujifilm, high precision optic and technology are provided for the best 24mm wide angle and 30x optical zoom.

Super EBC - Aiming for High Quality ImagesThe lens elements used in the FinePix SL300 have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.

2cm Super MacroAt a distance of just 2cm, macro photography using the FinePix SL300 allows you to capture all the exquisite detail of your subject from really close up.

High Sensitivity + CCD Shift Image StabilizationDual Image Stabilization is the combination of high sensitivity and CCD shift image stabilization that works to eliminate blurred photos by freezing action and minimizing blurs at maximum zoom range.

Electronic ViewfinderThe FinePix SL300 offers the flexibility of framing your shots through the crisp, clear electronic viewfinder. In addition to enhanced visibility in bright daylight, the bright EVF accommodates a traditional shooting style, making it easy to steady the camera, even when shooting with the 30x zoom fully extended. A diopter adjustment permits fine-tuning of the magnification power.

Blink DetectionThe camera will warn you when people in the frame are blinking, giving you the option to retake the photo, or enlarge the face so you can save or delete the image before you take the next shot.

Smile & Shoot ModeThe Smile & Shoot mode of Scene Position, automatically releases the shutter when the smile appears so you won't miss the adorable smile the moment they happen.

Face RecognitionThe FinePix SL300 not only detects faces in a frame but it can also recognize who is who! You can register up to 8 people in your camera and next time you take a photo of them it will bring up their name and optimize settings in favor of your registered faces. In playback, you can search for all photos containing registered faces to quickly find photos of your favorites.

Motion PanoramaLets you take panorama photos as simply as 1, 2, 3! The camera automatically stitches together three consecutive shots, with simple in-frame guidance to ensure the images are aligned. The resulting image is saved to the memory card as an impressive panorama.

Natural Light and with FlashCan't decide whether it's best to use flash? Choose this mode, press the shutter and automatically capture the same scene twice: once with high sensitivity and natural light, and the second time with Intelligent Flash. Later choose one or keep both!

Tracking Auto FocusKeeps fast moving subjects in the frame and in focus, even when the zoom is fully extended. Great for capturing dynamic close-ups.

Instant ZoomA function to follow moving subjects in standard wide view for easy framing at high zoom settings. With a single press of a button, the subject tracked within the selected frame on the LCD, will be captured and saved at a high zoom ratio (1.4x or 2.0x digital zoom).