A design sketch in the form of a personal essay, THE YOU-CITY explores the near-future of American urban environments.

Jeff Ferzoco pulls from his work as creative director in regional planning as well as his own experience as a gamer, social media-ite and city lover.

Walking the reader through a New York City of the future, Ferzoco travels from the front door to the crosswalk to the market and back again, exploring the impact of new technologies, from radical data-sharing to alternative transportation to public gaming and the many ways individuals can plug into or disrupt new networked spaces.

It’s an informed and passionate perspective on the city, an extended meditation how technologies can transform urban life and, ultimately, redefine how we live together.

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Editorial Reviews

Review

"Jeff Ferzoco's THE YOU-CITY is the kind of tour through the digitally enhanced city of the future you would get if Siri had a soul, a brain, a sense of humor, a questing nature, and the ability to make friends. Ferzoco is that rarest of technology introducers - someone who remembers that the gadgets that do the most for us are the ones that make us more human, extending our awareness and revealing new dimensions of reality. This is a fascinating, needed, clearly written, hopeful, and warm-hearted book" - Tony Hiss

About the Author

For more than a decade, Jeff Ferzoco has been making information design friendly, smart and easier to understand. His work has been seen at transit agencies across the world in their maps and schedules.

Top customer reviews

This is a really fun, enjoyable read for anyone who loves and appreciates cities and the future. In it, Mr. Ferzoco takes you on an exciting journey into the future of what smartly developed cities will look like, and how technology can be humanizing instead of dehumanizing.

I thoroughly enjoyed this e-book and I'm glad it's now a paperback. It's a fast, futuristic, optimistic vision - - and it's really, really smart. Good for anyone who is fascinated by cities, advertising, and the human relationship to information.