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PewDiePie — who recently declared he will delete his YouTube channel once he reaches 50 million subscribers — is the highest paid digital star of 2016.

The Swedish gamer — whose real name is Felix Kjellberg — made an estimated $15 million for the 12 months ending in June 2016, according to Forbes‘ recent ranking.

This is the second year the 26-year-old YouTuber has topped the list. His paycheck surged 20% from last year, when he made $12 million.

Kjellberg’s success is innately digital. He launched his channel by making “Let’s Play” videos, which showcase a gamer playing through a video game alongside footage of that player’s narration and reactions to the game. Read more…