"City Winery, Manhattan’s first functioning winery in over 40 years teams up with WineTwits, WIRED, Riedel and Bottlerocket Wine and Spirit to create the first ever online fully interactive wine tasting. Focused on creating a twitter-powered community bringing together wine and tech enthusiasts in an immersive environment, Spit & Twit will require guests to have a Twitter account and mobile device in order to participate.

Spit & Twit will be the first event of its kind blending together the traditional world of wine tastings with new media and technology. The room will be set up like a traditional tasting, with stations featuring wines from around the globe, from Italy to Argentina, Napa to New York. Representatives from major wine labels will be on hand to educate and inform.

Whereas a typical tasting involves attendees busily scribbling in notebooks, Spit & Twit participants will be able to ‘tweet’ their tasting notes and thoughts as they walk around the room. The tweet-feed will be simultaneously broadcast locally to plasma screens around the room and globally to the online community utilizing the technology of our partner WineTwits.

The live feed will encourage interaction between the participants as the collective public discussion evolves on the screens throughout the space allowing for some fun interaction between guests. City Winery will also debut some innovative methodology to allow followers outside of the event to capture the spirit of the tasting, with unique hash tags to be created for all wines.

In addition wines that garner the most positive feedback will be considered for pouring by the glass on City Winery’s menu. These elements are designed to encourage the fertile cross-pollination of technology and wine in a way never seen before.

Spit & Twit is set to create a vibrant and unique user generated experience that seamlessly melds the traditions of a walk around tasting with the immediacy of collaborative online discussion. With over 100 wines from producers from around the world, Spit & Twit will provide wine fans around the world a unique opportunity to experience the evolution of a unique tasting.

Part proceeds will be donated to MOUSE.org to help fund their programs to bring computers and computing skills to public schools."

About Me

Constance is a young wine enthusiast from the millennial generation working her way through the wine industry as the Digital Public Relations Manager for the Austrian Wine Marketing Board, Wines from Santorini, New Wines from Greece and Pernod-Ricard wines. She has earned her WSET Intermediate Certificate and is currently working toward her Advanced.
Follow her on Twitter at VinoCC or read her other published works in Mutineer Magazine, on Examier.com (West Hartford Wine Examiner), Dovalle.com, BlogCritics.com and other websites.