The ecoTRANSPORT Strategy forms part of the federal governments framework for environmental protection and economic prosperity. The strategy seeks to improve the health of Canadians and the environment by reducing the environmental impacts of transportation; securing Canadas future prosperity and competitiveness by making critical transportation infrastructure sustainable, both economically and environmentally; and promoting an efficient transportation system that supports choice and a high quality of life. A range of initiatives have been announced under this strategy. These initiatives include:

2) ecoMOBILITY Program: aims to help municipalities reduce urban passenger transportation emissions by increasing transit ridership and the use of other sustainable transportation options;

3) ecoTECHNOLOGY for Vehicles Program: involves the purchase and testing of advanced light-duty transportation technologies and showcasing them at public events across Canada;

4) ecoFREIGHT Program: seeks to reduce the environmental and health effects of freight transportation through the use of technology.

This programme includes the Freight Technology Demonstration Fund which establishes cost-shared demonstrations to test and measure new and underused freight transportation technologies in real-world conditions, and the Freight Technology Incentives Program which provides cost-shared funding to companies and non-profit organizations in freight transportation to help them to purchase and install proven emission-reducing technologies.