Drive Sustainable, Profitable Growth Through CRM

Organizations need to break down their silos and redesign business processes from end to end, keeping them intertwined and coordinated across front and back offices for a common goal: to create and deliver value to the customer — and get value in return. This article was published in the (Oct, Nov, Dec 2007) issue of SAP Insider and appears here with permission of the publisher, WIS, www.WISpubs.com.