Tag Archives: mobile marketing

NFC and proximity ID technologies rule the world of mobile

It’s been several years since I started this journey of evangelizing near field communication ( NFC ) and the brilliance of the technology, its ease of use, and eventuality of mass adoption. NFC Bootcamp was the first internationally standardized training … More … →

New book provides introduction to near field communication and its potential to significantly change how you interact with the people and things around you

Let’s face it: No one enjoys waiting in long lines, scrambling for loose change or trying to locate their plastic (or even paper) rewards card. Wouldn’t it be much more convenient to enter a coffeehouse, stroll up to the counter and exit with your cup o’ joe in … More … →