Adult Swim

Adult Swim

Art&Graft were tasked with designing and developing a series of eight idents for Adult Swim with an almost entirely open brief. We plummed for a VR love story set in the not-too-distant future, of course.

Bored in her mundane world, our tech-savvy Granny decides to take a trip into VR and the idents come alive as she delves into hyped-up scenes of retro gaming with a flurry of colour, sound and pixels.

The love story soon develops with our video-gaming Grandad and gives the series a wider narrative that viewers can follow between their favourite shows.