Lee Cars Airport Express – MiniCab Booking system

About

Lee Cars is a newly established cab company that is located in Lee, South East London. They are reliable with a mission to keep customers 100% satisfied. They offer the quickest and safest services including airport drop offs, school runs, mini-cab services and wheelchair seats. They are also part of a campaign against drink driving to reduce accidents.

They accept card payments with affordable prices with the minimum fare of £4.50.

Challenge

Our challenge was to design a website for this company to draw more customers in and to advertise their new feature of booking a cab online – which has only recently been introduced.

Being a cab service in a location where there are a hundred other cab services, an online booking system makes Lee Cars that little bit different as other cab services in this area do not usually take online booking (normally would have to book via telephone call or visit the office), this gives Lee Cars the advantage of efficiency and convenience for the customer in which we were a part of creating.

Results

We came up with a simple booking system that makes it easier for the customer to swiftly book the cab. We understand the frustration of filling in details, therefore we decided to add drop down options with automated responses as you type so you avoid the hassle to type in details more than once.

We also connected it to PayPal which makes it a whole lot simpler for the customer – with just one click; you have paid for your cab journey. It also saves your details right after you use the service once when you register.

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