The online clothing retailer is expanding into beauty with the launch of its first cosmetics range, Boohoo Cosmetics, featuring a range of 20 makeup products developed to suit the needs of everyone from a professional makeup artist to at-home beauty beginners.

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The best part? Boohoo’s debut makeup collection of primers, lip kits, brushes and more couldn’t be more price friendly, retailing for $5 to $32. The even better part? Everything’s discounted 50% off today only! Check out our favorite picks below and grab some products on sale while you can.