On December 2, more than 200 companies, including Fortune 500 firms such as Starbucks and Levi Strauss, signed a letter in support of the plan. “The new standards will reinforce what companies already know: climate change poses real financial risks and substantial economic opportunities and we must act now,” the letter reads.

FULL Creative agrees with Ben & Jerry’s, IKEA, Nike, Patagonia, and the other signatories. Acting to improve energy efficiency and reduce carbon emissions isn’t just good for the planet—it makes good business sense, too.