“Another Courageous Punt I hadn’t planned to write yet another Keystone XL pipeline article, but I have gotten a lot of questions since the recent announcement by the Obama administration that they are still unable to make a decision on the project.”

Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.

Any self-respecting consultant should on occasion make predictions as to what the future shall hold. Thankfully, few people actually keep score. At the start of a new year when people are looking forward, I figure it is fitting for me to take a stab at this. I mean, why not? In many of my past blogs…

Marketing + public sector = success does not seem like a common equation. Marketing is the actions (sales, public relations, pricing, packaging and distribution) taken to place your product or service with a customer. It is synonymous with the private sector and companies with six-figure budgets and award-winning marketing departments. But there is a direct link between meeting the needs of citizens and maximizing agency performance. Here are five reasons why public sector organizations should use marketing. Engage your team Marketing is a companywide initiative; it is a mindset. It does not start and stop with the marketing department. All employees are brand ambassadors. Predictably, marketing in the public sector should be focused on determining the stakeholders’ interests and painstakingly delivering strategies that address them. Envision your mission, establish the values and communicate it effectively. This is the foundation for the [...]

Brands should never be considered finished. They aren’t static, but are temporal and evolutionary. They can be better understood if considered in a state of perpetual development. When considering brands we should accept the simple realities of wabi-sabi; nothing lasts, nothing is finished and nothing is perfect.

From first person accounts of iconic brand strategy to shifts in brand architecture, brand differentiation and storytelling strategy to detailed steps for brand development we kept our focus on the needs of marketers in a changing world.

At http://www.complianceconsultant.org we have a package called Pathfinder which embodies strategy maps through to execution. Whether new venture or reviewing your strategy, we can help facilitate your direction and clarify your objectives.

There are some who argue government has no business getting involved with economic development. They believe economic development is not a government function. Conversely, there are others who maintain economic development is the primary function of any American Government; they assert ‘The business of American government is business’. I’m not sure which side is correct; however I believe the answer lies somewhere in between. Here is what I know regarding government and economic development. The Louisianan purchase {827,000 sq miles west of the Mississippi in 1803) would not have been possible without the United States Government’s involvement. Likewise Stewards’ Folly - the purchase of Alaska {586,412 square miles from Russia in 1867} would not have been possible had the federal government not interceded. If neither of these economic development actions occurred we would not be singing that famous line “From Sea to Shining Sea” in [...]

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