KIND Snacks launches San Francisco charity challenge

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Kristin Lane is communications director for KIND Snacks, which is launching the Do the KIND Thing initiative. (Courtesy photo)

Kristin Lane is communications director for KIND Snacks, which is launching the Do the KIND Thing initiative. (Courtesy photo)

Kristin Lane, communications director for KIND Snacks, announced an initiative called Do the KIND Thing and is getting the word out about supporting breast cancer patients.

What’s the goal of Do the KIND Thing? The initiative challenges people in different cities to carry out unexpected acts of kindness each month; if enough people do, KIND will give back to a group of people that really needs it.

What’s happening in San Francisco? In October, we ask San Franciscans to send a thoughtful note or email to a woman who has impacted their lives. If enough people sign up, KIND will partner with the National Breast Cancer Foundation to deliver care packages to women in local hospitals being treated for breast cancer.

How can individuals get involved? Visit www.KINDMovement.com, or visit the KIND Food Truck at 333 Market St. between 7:30 and 9:30 a.m. Oct. 4 to fill out a blank card to send to a woman who has had a positive impact on their life.

Who started the initiative, and why? KIND was founded on the principle of holistic kindness. We create healthy products that are kind to bodies and taste buds, and believe in the importance of making the world a little kinder at the same time.