While considering how to add more value to this service, among the ideas that popped up, two stood above the others.

Eliminate The Disconnect

The first idea was to eliminate the currency disconnect in pricing the service.
For reasons that probably made sense at the time, the original price per session was $100 USD.
That would have made sense had I been running my business in the United States.

But not only am I not running my business stateside, I don’t live there … nor am I even a frequent visitor.

As far as I can recall, the last time I set foot in the USA was to change flights in Atlanta coming home to Toronto from South America.

Heck, I’m so Canadian that I was born on Canada Day—July 1. How Canadian is that, eh?

16% Saving? 25% Saving?

To eliminate the currency disconnect, yesterday I changed the Laser Coaching price per session from $100 USD to $97 CAD.

(For services such as mine with a price point around $100, the set price of $97 seems most popular. I really don’t know why that is. Any suggestions?)

Now that the currency is Canadian dollars, it will be necessary to add sales tax, which will take the new cost in US dollars to $84.26.

And there is your 16% saving.

Prior to the currency change, a Laser Coaching session would have cost Canadian businesses $129.20 CAD.

Now it will cost $97 CAD.

(Yes, Canadian businesses will also pay sales tax; but this will be refunded or otherwise offset through their sales tax returns).

And there is your 25% saving.

Book Now…Make It Free Later

Next week, I will announce the second approach to adding value to the Laser Coaching service.

That will be how to save 100% on … or get your free … Laser Coaching.

The purpose of this message is to let you know about the change in pricing and give you heads up on the free coaching offer.

Laser Coaching is delivered on a first come, first served basis.

This means if you want to book your session before the freebies become available, best you do it now.

Otherwise, you may have to wait your turn.

If you qualify for free coaching, I will make the necessary price adjustments to ensure that you enjoy your full 100% savings.