Anyone who understands the role of a managed service provider (MSP) understands the importance of doing more with less. It’s really all about scale and common sense. The more efficient and effective your performance, the more success you’ll achieve. The problem is, achieving a high level of scalability isn’t always possible when budget is involved, because for many organizations, hiring additional staff simply isn’t feasible. The solution? IT automation, and leveraging it to win the race and become the head of the pack.

MSP experts agree that when it comes to stiff competition and budgetary restrictions, the best and only solution is to invest in automation. This is the case even with enterprises that do not struggle with cash flow issues. Even if you can afford to hire additional staff, doing so will inevitably impact your bottom line. If you take a step back and allow technology to do the heavy lifting for you, on the other hand, you’ve got scalability without the added expenditure of beefing up personnel.

The ability to outsource and even relocate operation centers to other areas of the world may provide a slight advantage in terms of overall cost, but it won’t necessarily level the economic playing field. The ultimate goal of every MSP is to deliver as many quality services as possible while utilizing the fewest number of employees…hence, doing more with less. Tapping into foreign markets and moving your IT department will not achieve this. Only automation will.

That said, it’s also critically important that key decision makers do their due diligence when choosing an IT automation product to work with. Those who have been most successful in this battle of the fittest have provided some insight into what to be careful of during the selection process. Most importantly, keep the concept of scalability in mind. Make sure you choose a product that will be able to bridge the past with the future, integrating with legacy systems while also adapting with your changing business needs as they occur. Flexibility is key.

It’s also extremely important that the IT automation platform you choose be robust. Remember, you’re going to be relying on this system to handle not just simple, repetitive tasks but also things that are critical to the success of your entire organization, such as incident management and advanced workflow performance. Do your homework and make sure the product you ultimately select is comprehensive enough to handle anything your business may need.

As we move forward, there’s no question that IT automation will become the central part of any successful MSPs strategy, and only those organizations that embrace and act on this will continue to remain competitive. Don’t get left in the dust! Get your MSP on track to a competitive and lucrative future by investing in automation.

About the Author

Gabby Nizri, Co-Founder, CEO of Ayehu
With nearly 20 years’ experience in technology innovation, Gabby is the driving force behind Ayehu. His multidisciplinary background in product engineering, sales and professional services brings together key elements necessary to deliver the company’s IT process automation solution that has proven to be a force multiplier for businesses facing operational IT and cyber security challenges. Since co-founding the company, Gabby has advanced his thought leadership in IT automation and been dedicated to setting the company on a path to strong growth and validation. The Ayehu platform continues to earn accolades from customers, partners and industry experts including Gartner, Red Herring and Deloitte. Prior to founding Ayehu, Gabby held various operational and management positions at successful Israeli technology enterprises including Infogate Online Ltd, Webmaster and Walla Communications Ltd.

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About Ayehu

Ayehu is the IT Automation and Orchestration platform built for the Digital Era. Powered by machine learning algorithms, it acts as a force multiplier for IT operations, security operations, managed service providers (MSPs) and managed security service providers (MSSPs). Customers can significantly save time on manual and repetitive tasks, respond to incidents with pinpoint accuracy, accelerate mean time to resolution, and maintain greater control over IT infrastructure.