Sam Houston State University athletics will partner with Playbook Management International to conduct a three-week sales campaign to sell 2012 Bearkat football season tickets.

The sales campaign begins Monday, April 23 and will target purchasers of individual game tickets over the past two football seasons.

"With last season's NCAA Division I playoff run, Sam Houston is seeing more fans and alumni interested in committing to season tickets," David Paitson, associate athletic director external operations, said. "Our partnership with PMI will provide an experienced sales team that will allow us to proactively and efficiently reach out to our database of fans. The timing is right to build on our base."

Chair back reserved season tickets are $235 each and include three home games at Bowers Stadium (Incarnate Word, September 8; McNeese State, October 20; Southeast Louisiana, November 3) and the Battle of the Piney Woods rivalry game vs. Stephen F. Austin at Reliant Stadium on Saturday, October 6.

All chair back seats will be replaced this summer with new 22" seats (previously seats were 20") that will include cup holders. The increased seat size will reduce the overall inventory seats bringing even more demand on the reserved seats.

Reserved parking is guaranteed with each season ticket order in the chair back seating.

Bleacher reserved season tickets are $85 each. Reserved parking is not included in this season ticket plan.

Season ticket holders also will be guaranteed the opportunity to purchase a like number of tickets to three high profile road games.