Reviews of dog books, old and new, fiction and memoir and essay, with an emphasis on children's fiction.

Monday, February 13, 2012

The AKC's quest for complete irrelevancy continues

“Show me an ad with a dog with a smile; don’t try to shame me,”

This quote by the AKC's director of communications is a typically defensive explanation by the American Kennel Club as to why they ditched Pedigree's heartbreakingly touching commercials featuring shelter dogs getting a second chance. It's been replaced by an upbeat campaign by Purina.

This blog featured the Pedigree commercials a few years ago as part of a general "Adopt A Shelter Dog!" post. I particularly liked Echo, the collie type whose joy in his new home makes me cry like an idiot even now. That was a dog with a smile. Shame on the AKC.