Effective Tactics to Generate leads

As a digital marketer one of the many questions that may cross your mind could be how do you generate leads, and what are the available tactics one can use to generate leads. These questions may be bother you, however do not be worried because you are about to get answers to your questions and possible solutions to your lead generation problems.There are various tactics one can use to generate leads which I will list and explain to you in the next few paragraphs.

Defining your audience:

The first tactic we will be considering is audience definition. Before you get started with lead generation process, you need to first define the kind of audience for your brand. The reason you must do this is to ensure that your marketing gets to the right audience. One may spend so much time and money trying to convince an audience but it will not pay off if such an audience turns out to be the wrong one.

Now how do you define your audience, to do this, you must come up with a customer persona which is based on their locations, behaviors, demography, and interests. When you do this, you can then build your target audience, reaching your audience will therefore be precise and your time and effort in marketing will not be in vain.

Blog regularly

Most customers will only trust a blogger who is regular in his/her blogs. To earn the trust of your customers you need to ensure that you blog regularly. Also, you must create related and high–quality content. Your content should be able to engage your customers and this will encourage them to always come back to your blog for more. This continuous tactics in promoting relationship between you and your customers makes regular posting of high–quality content one of the best tactics of lead generation.

Social media marketing:

Socialmedia marketing plays a huge part in attracting new and returning customers to your brand and the valuable content you create on your website. Content marketing although is not sufficient alone but promoting your content will give you a better result

To get the most out of your time, you need to do some research to find out which social media channel is being used by your customers more frequently. If your target customers are more active on Facebook than on Instagram, then use Facebook to communicate with them more, drive followers to your website and initiate the lead generation process.

Search Engine Optimizer (SEO):

SEO is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign. It is an important traffic channel in any online lead generation plan. Three are some effective ways to use SEO for a better lead generation result these are:

Optimize your homepage and inner content.

Optimize for mobile users

Get local

Avoid SEO errors

SEO revolves around optimizing the structure and content of your website and receiving relevant external links to your website. To be able to get business you must be found on the internet which is why SEO is one of the most important tactics in lead generation

Affiliate marketing:

To boost your lead generation further, you could implement affiliate marketing. These affiliates will send traffic from their websites to your own landing page. In return, you can give them a commission based on the number of leads or sales they generate. You could also ask them to drive conversions and boost your revenue. If your affiliates work more effectively, they will get highercommission and you will get a higher number of leads. Therefore, affiliate marketing is a cost-effective tactics of generating leads.

Organize competitions:

One tactical way of generating leads is by contest or competition organization. You can decide to organize a small competition with a reasonable prize attached to it. So many people like free things, therefore they will love to participate in the competition. In this process you can get their demo graphs, email account, phone numbers, address and even their pictures. You can also award runners–up of the competition to increase the number of contestants and therefore more leads. Mind you, why you are attaching prize to your contest be very careful not to make it unrealistic and ambiguous, because this will not only make your leads to lose trust in you but it may also chase them completely away. Be moderate and precise!

Effective Ways to use SEO for Lead Generation

To generate high-quality lead is a very difficult challenge in digital marketing. To address this challenge, there is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign which we refer to as the Search Engine Optimizer (SEO). SEO is not just a lead generation strategy but also an important traffic channel in any online lead generation plan. Hence you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers who visit your website.

Below are some effective ways to use SEO for a better lead generation result:

(1) Optimize your homepage and inner content:

To optimize your homepage and inner content, you have to do the following:

(a) Finding the right keywords is very important to gaining the attention of search engines and attracting more audience but using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one.

(b) Backlinks are the incoming hyperlinks from one webpage to another site, one of the best ways to do this is by spying on the competitor, by using the backlink checker tools. A backlink checker may not give you a complete overview of a URL’s backlink profile, therefore you use a few different tools and collate the result.

(c) The use of longtail keywords and keyword phrases that are specific to your brand can also be a good means to optimize your homepage. Using longtail keywords enables customer who is searching for an information on your website to locate it easily, they keep it specific and local. When you are using these longtail keywords throughout your website, search engines will point them towards you.

(d) Creating a website that looks great on desktop but all over the place on other devices is not too good. It is important your website is responsive, make sure your page is sleek, both in designs and usability.

(2) Optimize for mobile users:

In recent years, SEO is rapidly focusing on mobile devices to get results. This is because people spend more time on their mobile devices searching for information on various products and services. They use them to conduct more mobile searches with an intent to buy. further research shows that 50% of mobile visitors have actually visited a local store within a day and that 78% of local mobile searches result in purchases, this proves that having a mobile optimized website can actually increase your business bottom line. With a mobile responsive website, your chances of attracting high quality traffic are much higher.

(3) In order to use SEO for your lead generation efforts, you must first understand the keyword “user Intent”.

There are basically five types of user intent, they are

–*know (Understand a certain topic, product or service)

*Do (Execute a certain activity online)

*Buy (purchase a product or service)

*Web (Visit a webpage or website)

*Local (visit a local establishment)

(4) Get Local:

Most of your SEO traffic come from local sources. To improve your local SEO scores with some Google tools and other content optimization tools. You will need to check through your content and ensure your internal and backlinks are all working. Also, claim your “Google My Business” page, this will provide a second source of appropriate content that closely relates to your site.

(5) Avoid SEO Errors:

One important step to take in auditing your homepage is to check for technical SEO errors. Try searching for your target keywords and compare where you rank to your competitors. Analyse your site for mobile friendliness. Make sure your content is displaying online in the most advantageous way possible.

Reasons for Adding New Content to Your Facebook Business Page

Content marketing is a long-term strategy that uses content in a variety of formats to build a stronger relationship with your audience, capture their audience, improve engagement and improve brand recall. Contents can be in the form of Photos, Videos, Articles, Comics, Animations, Plugins, Infographics etc. Adding new contents to our business page is very important for the following reasons:

Greater return on a smaller investment:Content marketing costs about 62% less than traditional and outbound marketing tactics. Therefore, it is a lot cheaper than other forms of advertising. One form of content marketing that offers the widest and highly targeted reaches with some of the best Return of Investment (ROI) is the email. Highly targeted email campaigns using segment lists, can generate up to 760% more revenue than traditional email blasts.

It exposes your business to new prospects and a larger audience: When you write high quality content, your audience will take note and may share these contents thereby reaching more audiences and these audience may also in turn share to more audience and the network continues to grow like that.

It improves brand awareness: You will stay in the forefront of consumer’s minds by constantly posting new contents, engaging them regularly and with that knowing what they want. If your posts are not frequent and your page is not engaging, then there may be tendency of losing your audience to a more active blogger who is always engaging his/her audience.

It improves engagement with your target market: Facebook generally is an engaging platform than most social media platforms. It is therefore important to use its full potentials. One should engage with his/her audience through various posts, with this you will have the opportunity to improve your brand recognition as well as learning more about your target audience, specifically their wants and needs.

It grows your target audience: When you make posts especially if it is a very good one, you may have some audience who may love such posts very well and may decide to share it to their friends and family members, who will in turn share it to other friends. This act grows your audience and helps you to market and advertise your page faster without it costing you anything, it is therefore important to constantly add new contents to help you achieve this goal without much stress and costs.

Improves your search engine visibility: Adding new content to your Facebook page improves your search engine visibility. When you use keywords, which will be read by major search engines, it drives traffic to your site, this will improve your site’s relevance and improves your ranking in search engine results.

To face and cope with competition: To be on the same page with your competitor or to be better than your competitor, you need to always add new content to your Facebook page. On the internet as it always was and would always be, content adding is very important. You should always keep your page fresh and engaging. This will make you achieve your goals and optimize your ROI. If fresh new contents are not seen on your page regularly, you may lose out of the competition and if possible, the business completely.

Instagram Marketing Hacks for 2019

To grow on Instagram is very hard, although it can still be achieved. To accomplished this goal, let us consider the following Instagram hacks for 2019.

(1) Get a business account and connect it to Facebook, this will market your brand on Instagram. A business account allows you to see all the analytics that facilitate to urge a stronger insight of how your posts are playing and how you engage individuals through it, you will be able to additionally see who is following your page and the impressions a specific post has gained.

(2) Set your profile. The image of your brand is carried by the profile, hence the need for choosing a high-quality profile image.

(3) Schedule your content:The key to knowing what variety of content your users like and the way you must post your content which is the key to Instagram marketing.

(4) Do not over post: If you focus an excessive amount of time on posting picture, you are taking away time for promoting them. Also, too much of posting might make the audience bored and may decide to live your page.

(5) Like and comment: With the help of assorted or varying looks and comments, you will be able to obtain likes, however, to do this, create your time before you publish a post. Search the hashtags you propose to use in your post. like and inquire into the recent results you have got, then post your image and check the results within minutes.

(6) post more carousel content by doing so, it has a higher tendency of having more engagement. When your audience scroll through your carousel content, they have more time to go through more content which ordinarily they may not do on a normal content. Also, it is important these carousel posts are related and meaningful, therefore it will arouse the interest of your audience in viewing more pictures and videos.

(7) Engage with your audience on BMS and in the comment sections, engage on their stories, posts, therefore your content will be more expose to your audience by doing this and it will also be more expose to your co-followers. For every post you make, there must be a follow up, routine check and a spontaneous response to questions, comments, and so on.

(8) A lot of you already know you can hide your hashtag in your stories, you can minimize the hashtags, perhaps use a sticker to hide it. Also, it is important for you to use trending hashtags. This will boost your page on Instagram and increase your followers. Most internet users want to know what is trending and when they see most of these trending things on your Instagram page, they will always want to check your posts to know what next is trending.

SEO Trends in 2019

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic and visibility of a website or a web page to users or potential clients. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement. Search engines like google, Bing and yahoo invests a lot on their platform to enable customers easily find businesses or products online. I have taken some time to research on the new SEO trend for 2019, that you can apply to your website

AI (Artificial Intelligence) AI is expected to revolutionize the way in which internet users conduct online research using keywords. AI will dictate the future of SEO by providing a number of personalized experiences teamed with automation. Automation is expected to come in as an important element to save time in digital marketing in addition to introducing the concept of machine learning. Through machine learning, digital marketers can automate a number of everyday SEO tasks like reporting and data analysis. Thus, machine learning will be able to improve the abilities of the SEOs so that it can yield efficient and quick responses to online searches.

Voice Search: Instead of typing keywords in the address bars of search engines, voice search is now trending. When using google Research suggest that by 2020 VS will account for close to 50% of the total number of searches, this trend therefore calls for SEOs to think and speak the language of their online audience to come up with matching voice search strings.

V:isual Search

This is the new-age concept to conduct a search through image and data gathered from a camera. All the user has to do is to click on a picture of an object on their phone and upload the image to the browser. They can then ask for the article which is featured in the image and will order it online.

Augmented Reality and Visual Reality: These two modern technologies are all set to alter the manner in which links are built, leads are generated and how users engage with compelling content. With these technologies gaining ground, it is up to content creators to tap into their potentials.

Blockchain: Don and Alex Tapscott the authors of a 2016 book called “Blockchain Revolution”: have defined Blockchain as “An incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value”. In order words you can picture it in the form of a spreadsheet. But you may ask how does blockchain impact the SEO? As transactions occur, the spreadsheets are simultaneously updated. If someone falsifies data on their spreadsheet, the blockchain would notice the discrepancy from the majority of the records and nullify the bad data. Because it’s nearly impossible to alter the data on all the ledgers, a blockchain is a very secure way to verify and move or exchange assets. It also creates a permanent trail from start to finish. That trail can guarantee the legitimacy of key aspects of SEO — determining if web traffic is human or not, detecting black hat methods much more easily and reducing the staggering amount of money lost to digital ad fraud. Below is a chart showing the blockchain mechanism:

Roles of Blockchain in SEOs

(a) Link Building Link building has long been an important part of SEO. That doesn’t mean the same tactics that applied in the 90’s can work today. For example, it’s possible to see some ranking boost from blog comment linking, but those look more like spam every day and their weighting is significantly less than it used to be. Natural link building has long been the most effective strategy. Blockchain will make it way easier for the major search engines to detect and penalize any website they catch buying paid links. Though it’s discouraged today, enforcement is difficult and under-utilized.

(b) Verified Data User interaction data matters a lot. It’s helpful to your marketing team and necessary for web crawlers to rank your site. That data can be diluted by bot traffic and hurt your rankings. Implementing a blockchain solution can verify human traffic and separate it from the bots, giving you better insights and higher rankings. Paid digital advertising is full of fraud because it’s currently impossible to tell if an ad was clicked by a human or bot. Blockchain technology is a very viable solution to this multi-billion dollar a year problem by connecting advertisers directly with verified potential customers.

(C)Keyword Research It’s difficult to determine just how a keyword plays out in different settings. The results vary across devices, location, users etc. With a token incentive, keyword research could utilize background space on thousands of devices to create an in-depth aggregate of data-heavy results. While the full impacts are still uncertain at this junction, it’s not likely to be long before technology leaders start to leverage blockchain as a means for securing and processing interactions as much as they do transactions. And that means that you, as a marketer, have a whole new ballgame to learn. Thankfully, it’s likely to be one that rewards good SEO habits and practices, stamps out bad, and works to create a more democratic playing field. In internet, search engines transmit data from various websites to users with Blockchains. The presence of middlemen does not exist, this paves a way for transparency, hence build trust amongst internet users, weeding out false users. Therefore, blockchain will be needed to play an important role in SEO to counter the occurrence of online fraud.

Video Content: Statistics suggest that videos have the power to increase user engagement by a stunning 80% when compared to simple text or audio clips, with so much affinity with video contents by users, 2019 will see search engine algorithm’s crawl audio-visual (AR) content directly avoiding the crawling’s or exclusive text content surrounding the video.

User Experience: The User Experience is expected to become a crucial element of SEO in 2019. With many changes taking place in the domain of google rankings, google will start attaching higher rankings to links that deliver user-centric and personalized search results. It therefore means that e-commerce stores will have to concentrate on delivering a higher level of user experience to maintain their search positions.

Mobile-First Indexing: In the mobile first indexing, websites are now ranked based on the quality of user experience they provide on mobile devices. If a site has mobile and desktop version, the index adds the mobile one, if there is only a desktop version, it gets indexed the same as normal. Therefore, there is need for one to master mobile SEO. You must have a mobile friendly version of your site else google will index something you cannot show to mobile users and a large traffic will go past you.