NBC WINS FRIDAY WITH 'DATELINE' AND AN ENCORE OF 'INSIDE THE OBAMA WHITE HOUSE'

THURSDAY'S 'I'M A CELEBRITY' JUMPS 11 PERCENT NIGHT-TO-NIGHT TO GRAB THE TIME-PERIOD VICTORY IN 18-49 AND OTHER KEY DEMOS

ON WEDNESDAY, 'LAW & ORDER' WINS ITS HOUR IN ALL KEY CATEGORIES AND 'INSIDE THE OBAMA WHITE HOUSE' IS THE #1 SHOW OF THE NIGHT IN TOTAL VIEWERS

TUESDAY'S 'I'M A CELEBRITY' AND 'INSIDE THE OBAMA WHITE HOUSE' ARE THE TOP 18-49 VOTE-GETTERS IN THEIR SLOTS

MONDAY'S DEBUT OF 'I'M A CELEBRITY�GET ME OUT OF HERE!' SCORES THE TOP 18-34 RATING THAT NIGHT FOR A PRIMETIME SHOW ON THE BROADCAST NETS

'MEDIUM' WINS THE MONDAY 10 P.M. HOUR IN 18-49

UNIVERSAL CITY, Calif. � June 9, 2009 � With strong contributions throughout the week in primetime from NBC's Entertainment, News and Sports divisions, NBC tied for #2 in adults 18-49 for the week of June 1-7, averaging a 1.8 rating, 6 share in adults 18-49 and 6.1 million viewers overall, according to in-home viewing figures from Nielsen Media Research. NBC ranked #2 outright for the week in adults 25-54 and #2 or tied for #2 in numerous other key demographics. Among women 25-54, NBC tied for #1 (with CBS).

NBC's primetime performance this week was paced by Tuesday's season finale of "Law & Order: Special Victims Unit," which was the #3 primetime program of the week in the key demographic of adults 18-49 and the #1 non-sports program of the week in that demo (trailing only ABC's Sunday and Thursday coverage of NBA Finals basketball among all telecasts). Other NBC programs ranking among the top 20 this week in adults 18-49 were Monday's "I'm a Celebrity�Get Me Out of Here!" (#9, tied), Tuesday's telecast of part one of "Inside the Obama White House: Brian Williams Reports" (#9, tied), "Law & Order " (#13, tied), Wednesday's telecast of part two of "Inside the Obama White House" (#13, tied), "Medium" (#13, tied) and Tuesday's "I'm a Celebrity�Get Me Out of Here (#18, tied).

In overall total viewers, Tuesday's "Law & Order: SVU," with an average 11.6 million viewers, was the #3-ranked program of the week and the #1 non-sports program, trailing only the two NBA Finals telecasts. Also ranking among the top 10 this week in overall viewership were Tuesday's "Inside the Obama White House" (#7, 9.2 million), Wednesday's "Inside the Obama White House" (#8, 9.0 million) and "Law & Order" (#10, 8.9 million).

Through the first 37 weeks of the 2008-09 season, NBC is the only one of the major broadcast networks to decrease its median age versus the prior season. NBC is the "second youngest" of the major broadcast networks, with a median age of 47.7 years (versus 48.4 years at this point last season), 2.7 years "older" than Fox (45.0 years). By comparison, ABC's median age this season is 49.4 and CBS's median age is 54.1.

Season to date, NBC is running within 0.8 of a rating point of first place in primetime's key demographic of adults 18-49, versus a deficit of 1.4 points at this time last season.

NBC highlights for the week of June 1-7:

* On Saturday, NBC skated to its second consecutive Saturday primetime win in adults 18-49 as NBC Sports' coverage of Game 5 of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final iced a primetime victory in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-male categories � men 18-34, 18-49 and 25-54.

* NBC won Friday night in adults 18-49, adults 25-54, total viewers and virtually all other key measures, with an original "Dateline NBC" and encore telecasts of parts one and two of "Inside the Obama White House: Brian Williams Reports"

* Friday's encore telecast of part two of "Inside the Obama White House" at 9 p.m. ET was the #1 telecast on the broadcast networks Friday night in adults 18-49, total viewers and other key measures, while "Dateline" at 10 p.m. won its slot in adults, men and women 18-49, total viewers and other key measures.

* On Thursday, night four of "I'm a Celebrity�Get Me Out of Here!" won its time period in adults 18-34, 18-49 and 25-54, with an 11 percent jump in adults 18-49 versus the prior night.

* Wednesday at 8 p.m. ET, night three of "I'm a Celebrity�Get Me Out of Here!" earned NBC's highest 18-49 rating in the time period since February 25.

* Also on Wednesday, night two of "Inside the Obama White House: Brian Williams Reports" was the #1 program of the night in total viewers. It generated NBC's highest 18-49 rating in the slot in six months.

* On Tuesday, night two of "I'm a Celebrity�Get Me Out of Here!" and the first half of the NBC News special "Inside the Obama White House: Brian Williams Reports" both won their time periods in adults 18-49 and other key demos.

* Also on Tuesday, "Law & Order: Special Victims Unit" beat the ABC-CBS competition combined in adults 18-49 and other key demos while delivering its biggest overall viewership since April 2009.

* NBC won Tuesday night in adults 18-49 and all other key demographic categories.

* On Monday, the premiere of "I'm a Celebrity�Get Me Out of Here!" delivered the night's #1 primetime rating among the broadcast networks in adults 18-34 and men 18-34, helping NBC tie for the nightlong lead in 18-49 and win Monday night outright in adults 18-34.

* Also on Monday, "Medium" won the 10 p.m. hour in 18-49 while matching its highest rating since April 20.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of June 1-7:

On Monday June 1 from 8-10 p.m. ET, the premiere of "I'm a Celebrity�Get Me Out of Here!" (2.6 rating, 8 share in adults 18-49, 6.4 million viewers overall) led NBC to a tie for the nightlong win in adults 18-49 and an outright victory for the night among adults 18-34. "I'm a Celebrity" jumped 44 percent above NBC's 18-49 average in the time period during the May sweep (2.6 vs. 1.8) and was up 18 percent versus the network's total-viewer average in the slot during May (6.4 million vs. 5.5 million). "I'm a Celebrity" beat ABC's "Bachelorette" head-to-head in adults 18-34, 18-49 and 25-54, all key adult-male demos and total viewers.

"I'm a Celebrity...Get Me Out of Here!" was the night's #1 primetime telecast on the broadcast networks in adults 18-34 and men 18-34. From its first half-hour to its fourth, "I'm a Celebrity...Get Me Out of Here!" increased its 18-49 rating by 36 percent (to a 3.0 rating from a 2.2), its adult 18-34 rating by 50 percent (2.7 vs. 1.8) and its men 18-34 rating by 100 percent (2.4 vs. 1.2).

Monday at 10 p.m. ET, "Medium" (2.3/6 in 18-49, 7.4 million viewers overall) won the time slot in adults 18-49, adults 25-54, women 18-49 and women 25-54. "Medium" scored week-to-week gains for a second straight week to match the show's highest 18-49 rating since April 20.

On Tuesday, June 2 from 8-9 p.m. ET, night two of "I'm a Celebrity�Get Me Out of Here!" (2.2/7 in 18-49, 5.5 million viewers overall) won the time-period in adults 18-49 as well as adults, men and women 18-34. Versus the same night last year, "I'm a Celebrity�Get Me Out of Here!" improved the time period by 38 percent in adults 18-49 (2.2 vs. 1.6 for originals of "Most Outrageous Moments").

Tuesday at 9 p.m. ET, Part 1 of "Inside the Obama White House: Brian Williams Reports" (2.6/7 in 18-49, 9.2 million viewers overall) won the time period in adults, men and women 18-49; adults, men and women 18-34; and men 25-54 (tie). "Inside the Obama White House: Brian Williams Reports" built on its lead-in by 18 percent in adults 18-49 and 66 percent in total viewers.

From its first half-hour to its second, "Inside the Obama White House: Brian Williams Reports" increased its 18-49 rating by 17 percent (to a 2.8 rating from a 2.4) and its overall viewership by 16 percent or 1.3 million persons (to 9.8 million from 8.5 million).

Tuesday at 10 p.m. ET, "Law & Order: Special Victims Unit" (3.5/10 in 18-49, 11.6 million viewers overall) dominated the time slot, beating the ABC-CBS competition combined in adults 18-49 as well as adults 18-34, adults 25-54 and all key adult-female demos. The "SVU" margin of victory in the time period in adults 18-49 was 75 percent (3.5 vs. 2.0 for CBS's second-place "48 Hours").

In total viewers, "Law & Order: SVU" delivered its biggest audience in more than a year (since April 29, 2008).

"Law & Order: SVU" is the #1 show of the night in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

NBC won the night in all key demographics. In adults 18-49, it's NBC's first Tuesday win since March 24.

On Wednesday June 3 from 8-9 p.m. ET, night three of "I'm a Celebrity�Get Me Out of Here!" (1.8/6 in 18-49, 4.8 million viewers overall) generated a 13 percent increase on NBC's season average in the time period in 18-49 (1.8 vs. 1.6). It was NBC's highest 18-49 rating in the time period since a special "Biggest Loser" ran in the slot on February 25. From its first half-hour to its second, Wednesday's "I'm a Celebrity�Get Me Out of Here!" increased its rating by 12 percent in 18-49 (to a 1.9 from a 1.7), by 14 percent in adults 18-34 (1.6 vs. 1.4) and by 27 percent in men 18-34 (1.4 vs. 1.1) in a highly competitive time period that included Fox's "So You Think You Can Dance" and ABC's "Wipeout."

Wednesday at 9 p.m. ET, night two of "Inside the Obama White House: Brian Williams Reports" (2.3/7 in 18-49, 9.0 million viewers overall) delivered NBC's highest 18-49 rating in this time period in six months (since December 3, 2008) and biggest overall audience in the hour in seven months (since October 29, 2008). "Inside the Obama White House" ranked #2 in the time period in adults 18-49, adults 25-54, total viewers and most other key ratings categories. "Inside the Obama White House" built on its lead-in by 28 percent in 18-49 and 88 percent in total viewers.

"Inside the Obama White House: Brian Williams Reports" was the #1 show of the night in total viewers.

Wednesday at 10 p.m., "Law & Order" (2.3/7 in 18-49, 8.9 million viewers overall) ranked #1 in the time period in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers � including a tie among men 18-34. "Law & Order" equaled the show's highest adult 18-49 rating in four months (since February 4). In total viewers, it was the biggest "Law & Order" audience since January 28.

On Thursday, June 4 at 8 p.m. ET, night four of "I'm a Celebrity�Get Me Out of Here!" (2.0/7 in 18-49, 5.2 million viewers overall) led the time period in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demographics. "I'm a Celebrity�Get Me Out of Here!" built its 18-49 rating by 11 percent from half-hour to half-hour (to a 2.1 rating from a 1.9 rating). Versus NBC's 18-49 average in the time period last summer, "I'm a Celebrity" was up 18 percent (2.0 vs. 1.7).

Thursday's "I'm a Celebrity�Get Me Out of Here!" was up night-to-night by 11 percent in 18-49 (2.0/7 vs. its 1.8/6 on Wednesday night) and by 14 percent in total viewers (5.4 million vs. 4.8 million).

From 9-11 p.m. ET Thursday night, the premiere of "The Listener" delivered a 1.4/4 in 18-49 and 5.3 million viewers overall. Facing exceptional competition from ABC's coverage of the NBA Finals, "The Listener" delivered a 29 percent increase over NBC's total-viewer average in the time period since the end of the May sweep (5.3 million vs. 4.1 million). From its first hour to its second, "The Listener" increased its total viewership by 2 percent (to 5.4 million from 5.3 million).

On Friday, June 5 from 8-9 p.m. ET, an encore telecast of part one of "Inside the Obama White House: Brian Williams Reports" (1.1/5 in 18-49, 4.7 million viewers overall) tied for #1 among the broadcast networks in adults 18-49. From 9-10 p.m. an encore telecast of part two of "Inside the Obama White House: Brian Williams Reports" (1.7/6 in 18-49, 6.4 million viewers overall) ranked #1 in adults 18-49, adults 25-54, total viewers and other key categories. From its first hour to its second, "Inside the Obama White House" increased by 55 percent in 18-49 rating and by 37 percent or 1.7 million persons in total viewers. In both categories, it was easily the biggest build on any major network in the time period. Part two of "Inside the Obama White House" from 9-10 p.m. was the #1 telecast of the night on the broadcast networks in adults 18-49, adults 25-54 and total viewers.

Friday from 10-11 p.m. ET, "Dateline NBC" (1.6/5 in 18-49, 6.1 million viewers overall) ranked #1 in adults, men and women 18-49, adults 25-54 and other key demos as well as in total viewers. "Dateline" reported its top Friday results in 18-49 and total viewers since April 17.

NBC won Friday night in adults 18-49, adults 25-54, total viewers and virtually all other key categories.

On Saturday, June 6 from 8:21-10:45 p.m. ET, NBC Sports' coverage of the Pittsburgh Penguins-Detroit Red Wings Stanley Cup Final Game 5 averaged a 1.8/7 in adults 18-49 and 4.4 million viewers overall. The pre-game telecast from 8-8:21 p.m. averaged a 1.1/5 in 18-49 and 3.2 million viewers overall.

On Sunday, June 7 from 7-9 p.m. ET, "Dateline NBC" delivered a 1.1/4 in 18-49 and 5.5 million viewers overall. "Dateline" reported its highest Sunday 18-49 and total-viewer results since May 17. From its first half-hour to its fourth, "Dateline" increased in 18-49 by 67 percent (to a 1.5/4 from a 0.9/3) and in total viewers by 63 percent or nearly 2.8 million persons (to 7.2 million from 4.4 million).

Sunday from 9-11 p.m. ET, an encore telecast of "The Last Templar, Part 2" averaged a 0.9/2 in 18-49 and 4.1 million viewers overall. "The Last Templar" matched its Part 1 rating of two weeks earlier in 18-49 and grew versus Part 1 by 7 percent in total viewers (4.1 million vs. 3.9 million).