Analytics has become a key game changer for sector’s growth and customer experience and loyalty is just one of them. Companies strive towards gaining customer loyalty and invest hefty for developing growth strategies and with the advent of...

As the volume of information to be handled has surpassed expectations, in addition to taking desperate forms, it’s becoming a herculean task to pick out relevant information as per the requirement. Employees need to have ready access to data...

The seductive allure of technology as the elegant solution to our business challenges is a chimera we have all chased at one point or another in our careers. We shouldn’t forget that technology vendors employ marketers that can weave...

Digital marketing in healthcare is tricky. Patient privacy issues, complex services that are ultimately personal in nature and an evolving marketplace present unique challenges when deploying digital marketing tools that are routine in other...

In today's time of multi-dimensional marketing techniques, where marketers ensure that companies market their products on several mediums like websites, social media, channel communications. Judging the success of a marketing campaign is of...

In today's time of multi-dimensional marketing techniques, where marketers ensure that companies market their products on several mediums like websites, social media, channel communications. Judging the success of a marketing campaign is of...

We all want our customers to take certain actions: buy this, subscribe to this, and read this article. All actions that are purely driven by the intent of selling the business. But more and more we see companies actively going after another...

When online marketing was relatively young, the best players in the field tended to be Fortune 500 companies with a hefty software budget.
There was a software arms race, and only the biggest companies were able to afford the combination of...

The Unique Role of Adobe in Digital Marketing Analytics
Adobe Analytics continues to score pretty well in most of the analyst evaluations. Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing...

The Unique Role of Adobe in Digital Marketing Analytics
Adobe Analytics continues to score pretty well in most of the analyst evaluations. Adobe Analytics was named a leader in Gartner’s 2017 “Magic Quadrant for Digital Marketing...

The last 5 years has seen a dramatic change in CMO’s engagement in technology decisions. From Gartner declaring the CMO will make more IT purchasing decisions than the CIO; to Accenture becoming the world’s largest digital agency; to a...

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience. Retailers that have successfully anticipated the changing customer...

Today’s battle for the customer can be won or lost on a well-defined field: how well does the marketing team use valuable, first-party data to engage consumers and optimize their experience? Making sense of a trail of data generated across a...

Challenges in technology to meet enterprise needs in 2013 and expectations
The challenges and wish list in brief: provide affordable, proven analytics solutions that will support my analytic strategy for at least the next five years. Enhance...

The information from Big Data is providing assistance in areas of promoting and deals. According to a Forbes Report 48 percent of the enormous information utilize cases exist for Customer Analytics, while only 21 percent for Operational Analytics....

Strategic Direction for Business Goals
We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Strategic Direction for Business Goals
We start with the business objectives and sales goals for the year. Once we have an idea of our strategic direction, we build our marketing initiatives and dive into channel assessment. Depending upon our...

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors. New technologies not only enable new products and...

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services...