#1 New York Times Bestselling Author Harnesses the Power of
BitTorrent's Network

November 16, 2012 10:00 AM Eastern Standard Time

SAN FRANCISCO--(BUSINESS WIRE)--BitTorrent
and best-selling author Tim Ferriss have combined forces today to
promote the upcoming bookThe
4-Hour Chef. The first release for Mr. Ferriss since signing to
Amazon's new publishing imprint, the book signals a leap in an industry
that is increasingly becoming a digital business. With its audience of
over 160 million monthly active users, BitTorrent offers Mr. Ferriss a
unique and viable multimedia distribution model for promoting The
4-Hour Chef to a relevant audience.

The 4-Hour Chef is a practical and unusual guide to mastering
both cooking and life, featuring recipes, tips and tricks from chess
prodigies, chefs, professional athletes, master sommeliers, supermodels,
and everyone in between. It is the latest in Mr. Ferriss' 4-Hour book
series, which espouses the power of meta-learning and debunks the
"10,000 hour" rule of mastering a skill. With the recent boycott of
Amazon published books by US retail chains, including all of Barnes &
Noble, The 4-Hour Chef is poised to become the most widely banned
book in US history when it hits the market on November 20, 2012.

"The nature of publishing has fundamentally changed,” offered Tim
Ferriss. “The business models and marketing must change to reflect what
consumers want, and these wants can be harnessed to hugely benefit the
content producer: the writer, the musician, etc. BitTorrent is a
technology and ecosystem that is part of this sustainable future for
content. There's no turning back, and I want to embrace the
change-makers."

"Tim has been disruptive and inspirational," stated Eric Klinker, CEO of
BitTorrent, Inc. "He is also a visionary who understands that solving
the problems in the content businesses means embracing digital
technologies like BitTorrent as we strive to make digital media more
viable for artists and fans."

BitTorrent is a people-powered network of more than 160 million active
monthly users worldwide, connected by a suite of products that allow
people to move content around the Internet efficiently and at scale.
With more users than Hulu, Netflix and Spotify combined, BitTorrent
offers content producers a unique and relevant way to raise awareness
with a discerning audience; an audience proven more likely to purchase
content than the average Internet user.

The promotion will include a unique content Bundle for the BitTorrent
community, with details to be announced on the Bundle’s content in
coming the days. The Bundle formula has proven wildly successful
recently for such content producers as Counting Crows, Pretty Lights and
Death Grips, who all worked with BitTorrent Inc. in 2012. Through the
first six months of this year, Musicmetric reported 405 million music
downloads worldwide in the BitTorrent ecosystem. In that same time
period, BitTorrent Inc. worked with artists to deliver more than 124
million licensed, legal music downloads; helping emerging and
established creators monetize their content via the BitTorrent ecosystem.

“That means BitTorrent music Bundles account for 35% of the total music
download ecosystem, and directly benefitted the artists which BitTorrent
worked with” added Klinker. “We’re really excited to work with Tim to
see if we can add the same kind of value for one of the most talented
authors in book publishing.”

Timothy Ferriss is the author of the #1 New York Times
bestsellers The 4-Hour Workweek and The 4-Hour Body. He’s
called “The Superman of Silicon Valley” by Wired magazine, one of Fast
Company’s “Most Innovative Business People”, and “the world’s best
guinea pig” by Newsweek, which ranks him the 7th most
powerful personality in their Digital 100 Power Index 2012. He is an
adviser and faculty member at Singularity University, based at NASA Ames
Research Center, which focuses on leveraging accelerating technologies
to address global problems. Tim has featured in a range of media
including The New York Times, The New Yorker, TIME,
Forbes, The Economist, The Today Show, 20/20, Nightline, The
View, Dr. Oz, and Rachael Ray among many others. He lives in San
Francisco.

About BitTorrent

BitTorrent is one of the world's leading peer-based technology
companies. We maintain a globally recognized ecosystem of technology
protocols, consumer software, and consumer electronics devices that help
people find, share and move digital media. We are the creators of the
BitTorrent protocol and proponents of an open Internet. Our technologies
are used by hundreds of millions of people around the world and
currently drive between 20% and 40% of global Internet traffic.
BitTorrent is based in San Francisco and has offices in Tokyo, Seoul,
Krakow and Minsk. Please visit www.bittorrent.com for
more information.