New in store

Our shop

Hand-printed using hand-carved wooden blocks dipped in dye. This technique is used to create the colourful textiles used in Upasana’s outfits.

MEDICINAL TEXTILE

Organic cotton dyed in Ayurvedic herbs makes Upasana’s range of medicinal textiles. These herbs such as neem, tulsi, sandalwood and turmeric makes wearing the outfits a healthy and uplifting experience.

IKAT

Ikat is a traditional Indian dyeing technique, where resist dyeing of yarns is done before weaving the fabric. Many of Upasana’s apparels are made in this technique.

UPCYCLE

Special composition done using leftover pieces of fabrics. Upasana’s Upcycle collection is our foot forward to save the environment and make Upasana a zero waste space.

COMMUNITY CENTRIC DESIGN

Clothing that is designed for the sole purpose of promoting and empowering a certain craft community, to help conserve traditional skills and improve living conditions of the people.

NATURAL DYE

Natural vegetable or plant based dyes are used in Upasana. Indigo is extensively used amongst others.

ORGANIC COTTON

Cotton grown without the use of any chemicals. Organic cotton is a base for Upasana’s collection of clothing that uses only the most ethical practices for the earth and the cotton communities of rural India. With this, Upasana has taken a fashion route to sustainability and ‘conscious fashion’.

Our Collections

MONOCHROME

Handmade to be versatile and timeless, this black and white collection comes in Khadi Jamdani, organic cotton, handwoven Ikat and Khadi

INDIGO HUES

Indigo at Upasana is a medium of joy, creativity and sustainability for the planet, people and its bodies. We have drawn the power of Indigo to build a classic collection using Khadi and organic Cotton, combining it with traditional crafts as Kalamkari, hand-block printing and Shibori.

CALLIGRAPHY

UPCYCLE ARTWEAR

Artwear is drawn from the concept of “Wearable Art”. Each style is a unique composition of fabrics of elegant symmetric and geometric patterns. Upasana makes fashion a zero waste space. Fabric scraps are upcycled to inspire a sense of responsibility at large. Here, we break out of the conventional norms of clothing.

Conscious Fashion Hub

Upasana - The Conscious Fashion Hub is a platform to open discussions and answer questions to tackle present day social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more. The Conscious Fashion Hub is based on principles of ethical business, slow fashion, fashion revolution, fair trade and community empowerment.

We aim to bring together textile and fashion enthusiasts, students, artists, designers, social workers, farmers, businessmen, environmentalists and everyone in interest in the country’s future to discuss, brainstorm and practice sustainability in fashion, thereby changing the impact of the fashion industry into a positive one.

Seeds of conscious fashion

Here is a short film documenting the ‘Desi Cotton Workshop’ that was organised by Upasana in the summer of 2017, to educate and understand the scenario of today’s cotton farming industry.

Fashion has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.