Ooops. My title was too long.

The good thing about working for a car equipment maker that sells electronic products is that they want to show their talent every year at the CES. Since they do high-end car audio and navigation systems, the best way to present them is to put them in situation - I mean, in a car.

But if you show something at the CES, you'd better try to make something that everyone will remember. So there's not way you'll present your equipment in a normal car.

That why, at Alpine, they decided to tune cars a bit. The result if quite impressive - this is not the average rice boy tuning here.

But changing the wheels doesn't make your car a nice one - you have to change something else also. Why not removing everything which was in the inside to make your own? After all, who needs to get more than one passenger in a car? Also, don't forget the sound system (remember, you're selling them).

Now, you may have forgot what was the car at the beginning - so it's still interesting to not remove some distinctive signs. After all, you have to tell your friends that you are richer than them, and that you can do whatever you want with your BMW SUV...