Scandinavian Fashion, Interior and Lifestyle

At Home: H&M Home

By now I own more items from H&M Home selection than from their fashion selection. I will never forget the first time I set foot in a store that carries Home: ended up with a rug, a chunky blanket and couple of bed linens. Few minutes later I realised that I was in London during fashion week with spare luggage allowance close to zero. I was seriously considering wearing the blanket and rug as an outwear and making a new fashion statement. Fortunately Burberry beat me to that so I was already picturing justifying my innovative layering techniques to the airport security showing their latest catwalk…
Since then H&M Home is among my regular stops when I travel abroad. There is always something clever to update your interior with, really affordable and high quality textiles and on-trend pieces like small vases, concrete pots and storage solutions. So when H&M launched online shopping for Bulgaria and included Home, I was ecstatic.
This month I’ve teamed with H&M to show you my favorites from their current Home selection and how they fit in my interior. Enjoy!

Welcome to the world of Ivelina - visual creative & storyteller, ladyboss, social media expert and Scandinavian design lover

AWARDS

Most popular Bulgarian fashion blog -
VOGUE Paris, ‘Around The World in 45 Blogs’
13th most influential Bulgarian
on Instagram -
‘Top 150 most influential Bulgarians in social media', 2015 edition
Woman of the Year nomination - 'Grazia Bulgaria magazine annual awards', 2015 edition
Bulgarian to follow on Instagram -
‘Who to follow in social media if we want to know everything about fashion', 2016 edition

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