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It’s not uncommon to ask a friend or neighbor how they like a particular item they have purchased. This could be a mixer, a grill, or any other item. People like to know what others think of a particular item before they go out and buy it. That’s the same thing with shopping online and ecommerce, except for the fact that you can’t easily ask your friend or neighbor what their experiences are. That’s where product reviews come into play.

Surely, as you have been shopping online you have noticed under a product it’s star rating. Not all websites offer this, but many do, and this is where you can easily read reviews and see what others have to say about a product. Generally, if a product only has one or two ratings you can’t take the information 100% at face value. That’s because although many reviews are written by legitimate consumers, some are fake reviews to make the product look better than it is. So, when you are shopping online and using product reviews to help you make a decision you need to know what to look for.

First of all, don’t look just at the star rating. Actually read what the reviewers said. This will give you good insight into the product and whether it will work for you or not. For example, you may see a product rated at 4.5 stars, which is a great rating. However, when you begin reading the reviews you notice the lower ratings were given by people who complained the dimensions of the product were larger than specified on the box. If you have a tight space then this is important information to you and may change your mind as to whether or not you should buy the item. The same thing goes for software. What if the software has great reviews, but the reviews left were all by computer programmers? This might mean the product is more advanced than you would like to think or that you won’t be able to use it as it was intended.

When it comes to shopping online product reviews are truly the only way for individuals to get a good idea of what is good and not so good about an item they are interested in buying. Keep in mind, too, that there are other websites that are in the business of writing reviews so you should do a little bit of research and see what various reviews say about a particular product before making a purchase. Putting in a little bit of effort on the front end will allow you to buy an item that is most likely to work for you and your needs.

More consumers than ever are conducting their shopping online and in the future even more people will conduct their shopping this way. The reason why is that shopping online is fast, easy and it is simple to compare prices from many stores for the same product. The only big drawback of ecommerce is the inability to hold a product in your hands and look it over. Fortunately, there is a substitute for this and it is known as product reviews. Sure, product reviews don’t let you feel what the product is like, but they will explain to you the benefits and drawbacks and personal experiences. This is incredibly important for online shoppers because they can read others’ experiences. Many times the product reviews will be informative enough to help online shoppers make a decision and choose to buy or pass on a particular item.

When you are looking for shopping cart software it is even more important to read product reviews. The reason why is that everyone will have a different experience and they will detail those in their review. Some users will find the shopping cart software to be perfect for their needs and explain what those needs are. Then, there will be others who found the software to be lacking for whatever reason and will explain why. You read these reviews and can tell by others’ experiences if the software will fit your needs and future needs as well. Keep in mind you should read all reviews before making a decision, or at least a good sampling. You want to focus on the bad reviews and see why someone rated the software low. Perhaps they didn’t like the price or they didn’t know how to use it. If that’s the case then the bad review is irrelevant. Yet, if the review states that the software has glitches and explains what those are then you should pay more attention to this type of review.

Spending a few minutes reading what other consumers have to say about different shopping cart software may help you make a decision as to which software will work best for you. Remember, don’t read just one or two reviews. Instead, take 10 minutes and read as many good, average, and bad reviews as you can. This will help you understand more about the product and its benefits and drawbacks. When you know more about how the shopping cart software works when implemented then you can decide what to buy.

How can you tell when an online Internet Marketing Review is legitimate or not? Just because someone says that a certain software is the best one to make you a million dollars does not mean it is. After all, most of the Internet marketing product review sites allow people to post using “fake names” or handles, like Starlifter7 or WookieMan or some such non-sense.

How can you tell if the person is not reviewing their own product or engaging in the ultimate form of “buzz marketing” tactics, which by the way is now illegal says the FTC, as it is just another form of hype or false and misleading advertising. So, while I have you here reading this article, let me discuss the actual websites that do “Internet Product Reviews” and explain what I have found.

First, when someone tells you that they made a million dollars and they are going to sell you their secret formula, a word to the wise. If they were making a million dollars using their methods, why on Earth would they share it with you, as they could easily double their efforts to make two-million or triple their efforts to make three. See that point? You should.

Second, if a person does not leave their name, then their book review, software review, product review or business opportunity review cannot be taken as 100% factual, and you ought to know by now that you cannot believe everything you read on the Internet – ever heard the famous quote:

You can believe none of what you hear, half of what you read and most of what you see”

Well, where does that leave us on the Internet? In that you are reading it, so that takes it down to 50% legit right there, and those are not good odds when you are reading online product reviews about internet marketing products in some shopping and product review website, no matter how legit the actual site is. Because it’s the actual review from the so-called or pretenda-consumer that you are reading.

Third, often competitors will go online and trash products and write up reviews claiming faulty products, bad service, poor delivery, or simply bad mouth the product. Well, obviously that happens too. All in all, I’d give the internet product reviews and overall rating of 30% factual, and to me that just is not worthy of my risk. So, if you like me go online before you buy, consider that what you are reading is not necessarily the real deal, the whole truth or written by some consumer god. Think on this.