Artificial Intelligence (AI) is everywhere. Whether they realize it or not, consumers have AI-driven experiences every day via apps, recommendations, face/voice recognition, and much more.

Customers now expect these highly personalized, relevant experiences from every brand they interact with, but many retailers still consider AI out of reach. Commerce Cloud makes AI easy for everyone — no data scientist or expert required. Now you can deliver delightful 1-to-1 shopping journeys with Einstein — powerful Artificial Intelligence (AI) woven into the very fabric of our platform.

This best practice guide has tips and tricks to get you started on your path to AI-powered commerce with Einstein.

Preview the guide below:

With AI embedded in Commerce Cloud Einstein, you have the power to reduce manual merchandising tasks and create true 1-to-1 personalization. Commerce Cloud Einstein enables data-based decisions and grows smarter over time, so you no longer need to rely on demographic data that is largely assumption-based and provides a limited picture of your customer. You can gather real-time behavioral data to understand customers’ needs at a deeper level, and more accurately predict the items they are most likely to buy.

Building Intelligent Shopping Journeys

When shoppers visit Skis.com, they are shown product recommendations based on their real-time clicks gathered by the AI engine. Since not all skiers have the same needs—beginners renting skis purchase different products than a local who hits the slopes every weekend—the site uses AI to build a predictive model for each individual shopper, generating unique customer experiences.