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Ingram Blog

How to Protect Your Digital Content to Avoid Lost Sales

Thursday, September 21, 2017

Before the digital age, piracy was a concern, but not a prominent one. At the time, theft of digital content required a high level of technical skill and the
risk of illegally acquiring content wasn’t worth the financial consequences. While stolen content has been a fear, it has garnered more attention through
the digital age.

Due to the popularity and nature of the digital age, books – both print and eBooks - can now be easily manufactured with little knowledge and expense.
More specifically, online pirated content continues to be a growing threat to digital publishing with losses reaching up to $315M annually in the U.S.
eBook market alone. It is common for content to be illegally downloaded through torrent sites or obtained through various digital sharing methods.
On average, nearly 10,000 copies of every book published are downloaded for free, and the type of content that is most at risk for being stolen includes
business, investing and science/academic titles. Therefore, publishers are constantly combating piracy due to the stress of potentially losing profits.

It is evident that the availability of digital content increases the threat of pirated versions of eBooks and audiobooks. Luckily, Anti-piracy efforts
employed through an effective digital asset management (DAM) strategy can help stop the loss of revenue due to digital theft of your content. Here are some of the best ways we suggest that you remain proactive
in protecting your content:

Anti-piracy Best Practices

Know when your content has been illegally accessed. It’s hard to monitor your content across all
internet channels. If a user is reading or listening to your published titles without paying for them, via hack, dark web, or other infringement,
having a service that detects these types of breaches allows you to determine the best way to resolve the threat against your content. Overall,
having a clear strategy in place for possible title infringement included with your DAM platform has become a necessity.

Crackdown on violators with anti-piracy software. It was recently discovered that the illegal torrent
site had been carrying 188,000 eBook and audiobook titles, a catalog valued at $460,000. The site has now been shut down but had been accessed
by 30,000 customers who paid just $0.23 for each download. Anti-piracy software is imperative to detect illegal access of digital content and enable
you to immediately send DMCA takedown notices and stop digital theft.

Use data analytics to inform your anti-piracy processes. Monitor illegal access, copyright infringement,
the success of your protection efforts, and more with reports generated through data analytics. Through the Ingram| CoreSource partnership with
MarkMonitor, you’ll receive access to a thorough audit trail allowing you to track the location of your content and direct resources to areas most
vulnerable to piracy.

The CoreSource Advantage

Anti-piracy efforts employed via CoreSource digital asset management (DAM) and it’s partnership with MarkMonitor AntiPiracy services can help stop the loss of revenue due to digital theft of your content. More than 2,600
publishers and distributors now use CoreSource to maximize distribution and increase revenue. Publishers who use MarkMonitor combined with CoreSource benefit from metadata standardization, efficiently managed file conversion, safe and speedy
distribution across more than 400 distribution channels, as well as comprehensive reports that help crack down on piracy while maximizing resources.

Working together, MarkMonitor and CoreSource allow you to publish and distribute digital content easily, globally, and with anti-piracy protection that
monitors, detects, and enables quick response to digital theft.