Ruthless Lady Macbeth might terrify us, but let her serve as a warning to PR pros, says David Langton, president of Langton Creative Group. “Whether it's a media spot, an ad spot or a spot on a podcast, show or website, Shakespeare reminds us that no one wants to experience bad communication or PR. The last thing you want to do is alienate your audience so much that they are screaming for you to get out of their lives.”

4. “Cowards die many times before their deaths; The valiant never taste of death but once.”

Julius Caesar stoically declared this, and we all know how he ended up: dead.

Still, Jason Roop, who does content marketing and public relations for Springstory, offers this sage interpretation: “When you find yourself holding back from your story, getting to the heart of your message and connecting with your audience authentically, take the advice from Julius Caesar to be bold, courageous and true.”

This quote from Claudius in “Hamlet” inspires Holly Lanier, PR coordinator for Paradise Advertising, Marketing & Public Relations. She explains, “In the PR world, it's easy to use empty phrases and produce a lot of fluff ... but in my experience it's always important for PR professionals and internal communicators to be genuine and imbue their words with meaning and intent.”

6. “Brevity is the soul of wit.”

Many communicators said they are inspired by Polonius’s advice to Laertes in “Hamlet.” Brad Plothow, vice president of marketing and communications at Womply, exhorts: “Write shorter, tighter. Get to the point. Stop burying the lede. Completely eradicate ‘I thought you’d be interested in this news’ and similar filler-fluff from email pitches.”

7. “Men of few words are the best men.”

Ted Kitterman, editor of PR Daily and actor, prefers “Henry V” as an alternative to Polonius’s orations. “While we can all agree that shorter is better,” Kitterman avers, “the character Polonious continues to talk for quite some time after promising to be brief, to the chagrin of his son and breaking his own rule, which is a lesson for all communicators.”

8. “Speak the speech, I pray you, as I pronounced it to you, trippingly on the tongue.”

Mark Ragan often threatens to have us banished from staff meetings and sent to the stocks if we saw the air, bellow like town criers and split the ears of the groundlings. “The entire ‘Speak the Speech, I pray you’ lecture by Hamlet to the Players could be applied to public speaking and the hazards of overdoing it,” he says.

9. “Suit the action to the word, the word to the action.”

“Hamlet” also inspires Jonathan Rick of Jonathan Rick Group. “The best writers agonize over the perfect word,” he says. “We never tire of going back and forth over which locutions work best, and our fingers instinctively know the keyboard shortcut in every program for the thesaurus.”

“As a PR professional, my job is to be transparent always, especially when it’s hard, to best serve my client and that contact,” she says. “It’s not always easy but leaves you with a reputation of excellence and honesty, which is always a win.”

11. “All that glitters is not gold.”

Ragan.com editor Robby Brumberg urges you to consider the Prince of Morocco’s words in “The Merchant of Venice” and stop “chasing after new, shiny features and platforms.”

Citing the quote, Taylor adds, “Do not mark your success by vanity metrics, like the amount of followers you have on social media platforms or likes you get.”

12. “Love all, trust a few, do wrong to none.”

Ragan Executive Editor Rob Reinalda (another actor on staff) finds inspiration in this quote from “All’s Well That Ends Well." “Maintain a generosity of spirit in your professional dealings,” he says, “but be aware that some might not respond in kind and that ethics have a way of mutating.”

13. “Our doubts are traitors and make us lose the good we oft might win by fearing to attempt.”

“Believe in yourself and go for it,” he says. “Whether it’s fearing to put an idea on the page or the public speaking jitters, trust that you have something important to say, and if you say it with importance other people will feel it, too.”