Those who read my last blog post, How to Kick-Start Your Writing Day, about establishing a morning Power Hour routine, will recall I talked about spending 20 minutes of that hour listening to podcasts in order to get inspired and motivated to work. This got me thinking about the way people prefer to connect these days, and how useful audio could be to my own business as well as its benefits for indie author brands.

Benefits for listeners

Things are beginning to turn full circle in the interweb world. These days we increasingly want to connect with others in a way that feels ‘real’. Just reading about a person’s life or work is not always enough – not when that other person could be disguising their real identity, or even have no identity at all (i.e. a bot). Hearing someone’s voice assures us they are real and thus allows us to connect with them on some level, particularly with podcasts where the speech is largely unscripted and natural.

No one has time to read any more. An overwhelming flow of information on various devices makes it increasingly difficult to weed out what is actually useful to us. Even then, if an article or blog is not brief and to the point (e.g. of Twitter proportions), it will likely get skipped over enough that the writer’s message fails to get across. Audio, however, satisfies this restlessness by allowing the listener to do other things whilst listening.

Some of us will absorb more information by listening than by reading, and this is because in some ways listening requires less concentration. Podcasts can be listened to whilst relaxing in the bath, on the train to work, in the car, or strolling through town. It’s no longer just music we are listening to through our earphones; in our busy lives we can now be working and learning just about anywhere and with little effort.

Benefits for indie authors

As part of an active marketing campaign, audio provides an additional means of reaching out to readers, fans, and other members of the creative community, particularly when some of these audiences are halfway across the world.

As well as an additional means of connecting, audio can be a very fruitful alternative for those who may feel uncomfortable with the more traditional marketing methods of author signings, conferences or public speaking events. There’s nothing to stop a camera-shy or crowd-averse author from reaching out to readers in alternative ways, such as reading out fan mail or answering fan questions on a regular podcast. This flexibility, after all, is one of the reasons authors are drawn to self-publishing and the indie lifestyle: it’s what makes it so great.

When used appropriately – i.e. letting your audience have access to you, the writer, as opposed to the personal and private you – audio becomes another way to grow your audience and bolster interest in your past, current and future work. You may find recording audio is quicker, easier and more natural than writing blogs, but less intrusive than vlogs (you can still wear your pyjamas!).

My audio setup experienceLast week I decided to dip my toes into the audio pond - well, dived right in actually - by purchasing my own equipment. And I did so with a few ideas in mind as to how audio might work for me:

Audio files on my website so potential clients can hear that I am a ‘real’ person offering an authentic and trustworthy support service (not a bot!). In my experience, indie authors want the best for their book but they have some real concerns about being misled – ripped off – when hiring professionals. So gaining their trust is paramount for me and my business, particularly when most communications are carried out via email rather than face to face or over the phone.

Short tutorials or informative pieces about writing and publishing using sreencasting (photos, videos and/or graphics with audio narration).

Audio versions alongside blogs for those who would prefer to listen rather than read.

It’s early days in the process but so far setting up the equipment has been straightforward and the basics of the software relatively easy to pick up. The microphone and stand arrived within 2 days of ordering and with only a little wrangling were soon attached discreetly to the edge of my office desk. The microphone doesn’t fit easily into the stand – I’m either missing a connection piece or the mic is simply the wrong fit for this stand; as a result – and due to my stubborn persistence! – I now have a small split in the stand’s plastic mic holder. But it is at least in there snugly and it works. If you decide to purchase your own audio equipment, you might want to bear this in mind as you shop. The stand, though, is now ideally placed to be pulled towards me and into position when needed, but also folds back nicely against the wall when not in use.

I’m still currently waiting for the Pop Filter to be delivered, and this is definitely needed as there is obvious distortion when talking quite close to the mic. The further away from the mic I get, however, the more it sounds as if I’m in a very long tunnel. So there’s still some work to be done yet on experimenting with sound levels, but all in all the sound quality is better than expected, and I’d say it is possible to be set up and using the equipment within only a few hours.

I use Windows 10 on my PC and I'm pleased to report all software downloaded without issue, and the plug and play mic installed instantly. My website is published via Weebly, which allows me two options for adding audio – either to pay an extra monthly fee to embed audio and HD video files on it, or to embed them via YouTube which is free of charge. Again, it’s early days in the process, so I will need to assess exactly what purpose audio will serve on my website and potentially experiment with both methods (paid and YouTube) to judge what the most effective method is. I’ll be doing this over the coming weeks and months, and will post a follow-up blog to this effect in due course.

FinallyAs with everything, audio may or may not be for you. Perhaps you prefer video (easy to create and upload; you want people to see your face), or maybe you’re still happier with the written word. What’s most important is what feels right for you – there’s not necessarily a right or wrong answer, and there’s nothing to stop you getting creative in your methods either. Or, do as I do, test the waters: give audio a go and see how you feel about it. If it doesn’t work out, you haven’t wasted too much time or money (I spent less than £40 in total). But if it does work out, you’ve found a quick and easy way to reach out to your audience.

If you get to like (or at least withstand) the sound of your own voice, then podcasts open up a myriad of opportunities for your indie author business: think interviews with your fellow author colleagues, with editors, with book designers; or a chat about your last book, your upcoming one, other authors you admire and books you love... The list is endless, but all offer the opportunity for your reading audience and/or your writing colleagues to get to know you a little better and make that all-important connection.

I’m not going to lie, my biggest issue now is getting over the sound of my own voice! It’s become apparent that the voice in my head is not the one that comes out of my mouth (heck, I’m older and more Welsh than I thought I was!). But for now at least I’ll persevere because I know a) it could allow me to help more indie authors, b) it adds new skills to my repertoire, and c) I might finally accept that I’m Welsh and getting old! If you too decide to take the plunge, let me know how you get on. Or, if you’re an indie author who is already way ahead of me on this one and you have some useful tips and advice, please don’t hesitate to share them in the Comments below.

Love this. Thank you for sharing. Hoping to do this myself sometime soon but I'll have to look into the Mac version. I feel like I need to get a handle on the techy jargon! I wish there was a glossary out there somewhere.

Reply

Tina

4/7/2017 01:47:53 pm

You're welcome, Louise. Have you had a look at Joanna Penn's site, thecreativepenn.com? She uses a Mac and is a podcaster extraordinaire. Have a look under the Tools section of her site and also perhaps Blog section. Good luck :)