Contents

AHRQ has created a branded identity so external audiences can easily recognize our messages and materials. This section provides an overview of how to apply AHRQ's branded identity and design elements to products and materials.

Branding

The HHS-AHRQ branding must be included on all official, AHRQ-sponsored products produced in-house or by a contractor. Contractors must request the branding files from the managing editor and may not create their own logos. Grantees will not use the HHS or AHRQ logos on their products.

The branding is a combination of these design elements:

HHS logo (Department level)

AHRQ logo (Agency level)

When permitted: other program logo or identification

Note: Place the following at the bottom of the first page of the document.

Examples follow of how to place logos for other programs, partners, and Federal agencies. An example of the back of a publication is also shown.

PowerPoint Presentations

AHRQ staff are required to use the AHRQ slide template for all presentations. It is available on the AHRQ intranet. Contractors can use the AHRQ slide template for presentations they make on the Agency’s behalf. AHRQ project officers can provide the template file. If contractors opt to use their own template, they must include HHS-AHRQ branding on all slides.

Contractors may not use their logos on AHRQ slide presentations; however, the contractor company name may appear on the title slide in small but visible type.