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CRN: API reaches for resellers with Alpha clone

"API, which sits in the shadows of Digital Equipment Corp.,
first to develop Alpha and now part of Compaq, recently rolled out
reseller and product strategies aimed at erasing its image as a
struggling manufacturer."

"The main focus will be on two areas: Linux, on the ISP side,
and also on the animation-graphics side," said Sam Chu, director of
sales and marketing for San Francisco-based Polywell Computers
Inc., maker of its own branded systems running Alpha
processors...."

"Chu, for one, said he believes Sun Microsystems...which
produces the competing SPARC and UltraSPARC processors, could stand
to lose share if Alpha sales by both API and Compaq are able to
latch successfully on to the Linux space. In terms of pricing
and performance, Chu said, API's Alpha processors are at least
competitive if not slightly better than SPARC."