July 2004

[Image: "Farmland World" by Design With Company (Allison Newmeyer and Stewart Hicks)].

One of the runners-up for the recent Animal Architecture Awards is also one of my favorites from the competition: "Farmland World" by Allison Newmeyer and Stewart Hicks of the Chicago-based Design With Company.

The project is an ironic investigation of how humans relate to farm animals—more specifically, how the ongoing spatial separation between humans and the animals they rely on for food and other forms of agricultural work can make animals seem to be nothing more than utilitarian machines.

The everyday life of the average American is almost completely disconnected from the land and animals that support them. Even farmers perform their duties primarily through automated mechanisms that remove them from the subject of their industry. The constructed distance between the human “us” and the animal “others” is increasing to the point that distinctions between machines and animals look blurry purely from distanced detachment. From our removed perspective, the extreme demand for cheap food production and the diversion of the pet economy distorts animals until they look more like utilitarian machines (bacon) or anthropomorphic projections to entertain and decorate (tea-cup terrier). As we relate to animals and machines similarly, where each begins to exhibit characteristics of the other, their converging trajectories point to an impending crisis at their collision.

Farmland World "is a chain of agro-tourist resorts sprinkled across the American Midwestern countryside":

Part theme park and part working farm, guests arrive to the resort via train and stay as part of 1-day, 3-day or 5-day experience packages. Capitalizing on both recent governmental investments in high-speed rail infrastructure and the plentiful subsidies for farming, the network of resorts combine crowd-sourced farm labor with eco-tainment.

"As train-loads of itinerant fantasy farmers arrive," Newmeyer and Hicks drily write, "they are herded to the Grazing Coliseum to receive their complimentary overalls. From there, the adventure begins."

As you can see in the project's overall guide, there are a whole series of these giant robot animals. A "chicken planter" stands beside a mechanical "sheep baaaler," which, in turn, is neighbors with a pig plow and a mechanical horse that spreads real horse manure from its techno-derriere. Think of it as Westworld in an age of vast industrial farming—a livestock Disneyland.

On the project plan, you'll also see such places as "Beeville" and "Veggie Row," the latter promising an internally-animated range of machine-plants sprouting from beds of artificial soil.

Having gone to elementary school in a small town in rural Wisconsin, I vividly remember being taken to see farm animals over at UW-Madison, including one that had had a window surgically implanted into its side; you could actually watch the cow, in section, digesting its food.

To go from this—a bovine proto-cyborg—to Design With Company's beautifully rendered "Farmland World" doesn't actually seem like such a stretch.

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BLDGBLOG ("building blog") is written by Geoff Manaugh. The opinions expressed here are my own; they do not reflect the views of my friends, editors, employers, publishers, or colleagues, with whom this blog is not affiliated. More.