Svensson Debuts New Website

Built from the customer’s view, Svensson’s new website at SvenssonGlobal.com, is designed for intuitive, easy researching.

“We’ve packed the new site full of practical, usable information from case studies and by-performance product breakdowns to crop-specific tips,” says Kurt Parbst, president of Svensson’s North and South American subsidiary.

At the new Svensson site, growers, retailers and other customers can research and explore according to their own specific needs. Users can view products by performance (solar reflection, energy saving, blackout, weather protection, insect control, ground cover, supplemental lighting and more), by application (inside, outside, open roof) or by system (sliding, hanging, rolling, unpleated, ground, roof/wall).

Users can also read case studies of growers worldwide according to your own plant and production experience, whether pot plants, chrysanthemums, fruits, vegetables or other crops.

“We’ve really designed the revised site around the users to make it as easy as possible for them to find not just information, but practical usable data that applies to their own business,” Parbst says.

What will be the next big perennial? Breeders say it takes more than a splashy plant to distinguish itself in the market. Therefore, the question is not what will be the next big perennial, but rather what perennial performs well enough in the garden to have staying power in the market for years to come.

The industry's goal is to have loyal customers who return to the same plants time and time again, not because of price, but owing to a plant brand that shouts top-notch garden performance and is synonymous with excellence, which gives them the secure knowledge that their investment will be worth every hard-earned cent.

Two projects Rough Brothers worked on for Altman plants in Giddings, Texas, and Scissortail Farms in Tulsa County, Okla., show that pre-planning on the grower's part opens the way for a smooth-running expansion project.

Well-suited greenhouses that function efficiently for customers arise from involving them in the design process from start to finish. Stuppy Greenhouse Manufacturing put this philosophy on a greenhouse design for a wholesale grower looking to expand his annuals operation. The grower's needs were simple, yet daunting: design a greenhouse that delivers the perfect growing environment, but keep maintenance and operating costs low.

Are you aware stricter energy codes may be on the horizon that will certainly impact your business in a big way? Here's a Q & A from the National Greenhouse Manufacturers Association that helps explain the dangers of the coming energy codes and what we as an industry can do to prevent them.

Whether you’re replacing an existing greenhouse covering or building a new greenhouse, it’s a significant investment, so you need to make sure you have the right type of covering to suit your needs and budget. What’s more, with production costs on the rise, you can’t afford to have anything less than a durable, high-quality covering that is energy efficient. To make a smart purchase, do your homework before you buy. A good place to start is by answering the following questions, which will help you separate the good products from the mediocre ones.

You’re likely to see more construction work going on in the greenhouse industry in 2015, according to Greenhouse Grower’s 2015 State of the Industry survey. Responses show growers have high hopes for the future, which may be one reason why more of them are looking to spruce up their facilities.

Emerald Coast Growers has expanded with the addition of 25,344 square feet at their Milton, Fla., facility. The construction is in response to increased demand for their products, and will primarily be used for ornamental grass production.

Is our industry really improving or does it just look that way? With growth in the past two years among Greenhouse Grower’s Top 100 Growers and the housing market on the upswing, the economy certainly is showing signs of life.

During every busy shipping season you invariably run into issues that would have been eliminated had a little spring cleaning taken place. Here are a few points you may want to consider before spring shipping rolls around:

The breeder is constructing almost nine acres of state-of-the-art greenhouses near Barbarena, Guatemala, to bring its stock farm closer to the U.S. market. The first phase of construction was complete in February 2014.