This market research report analyzes the key players in the global mobile application development platform market such as Adobe Systems, IBM, Kony, Salesforce.com, and SAP. The report also presents a competitive analysis of the market by IT solutions (cloud-based and on-premise), by end-user (BFSI, telecom, healthcare, retail, manufacturing, and others), and by geography (the Americas, APAC, and EMEA).

Global outlook of the mobile application development platform market

Technavio’s market research analysts have predicted that the global mobile application development platform market will grow steadily during the predicted period and will post an impressive CAGR of more than 27% by 2020. This industry research report identifies the need to automate application development process to be one of the major factors that will have a positive impact on the growth of the mobile app development platform market in the coming years. Mobile application development platforms reduce the complexities associated with developing and designing mobile and web applications. IT solutions such as backend-as-a-service (MBaaS) eliminate the need for application developers to create their back-end systems. This reduces the application development time, improves front-end tasks, and also enhances the UI design for a better user experience. MBaaS ensures better user engagement, offers cloud-based storage, and user account management. Since mobile applications require extensive programming to maintain seamless communications between clients and servers, the need to automate application development processes will increase in the coming years, in turn, fueling the growth of the market for mobile app development platforms.

In terms of geographical regions, the Americas accounted for more than 53% of the total market shares and dominated the industry during 2015. This region is the major adopter of mobile technology and enterprise applications and has several organizations in the BFSI, telecom, e-commerce, and healthcare industries that are highly dependent on mobile technologies to access information and data. Also, the presence of a number of operating platforms is encouraging developers to subscribe to mobile application development tools, subsequently fueling the demand for the mobile application development platform or MADP market.

Competitive landscape and key vendors

The market is characterized by the presence of a considerable number of vendors who offer mobile application development platform solutions and services. Intense competition exists among the vendors and they primarily compete on the basis of few factors such as product and service quality, product pricing, and IT security. Vendors mainly focus on expanding their IT offerings and extending their product portfolios. They have also started following strategies such as competitive pricing and offer value-added features to sustain the competition and establish their presence in the market. The requirements of application developers change with the rise in IT complexities and the rising demand for new features. As a result, vendors have the need to develop innovative mobile application development platform solutions. In addition to existing players, vendors also have to compete with several start-ups and new players who are expected to enter the market in the next four years.

The leading vendors in the market are -

Adobe Systems

IBM

Kony

Salesforce.com

SAP

The other prominent vendors in the market are Appcelerator, Backbase, Globo, Intellectsoft, Microsoft, Oracle, OutSystems, Red Hat, Sourcebits, and Telerik.

Segmentation by IT solutions and analysis of the mobile application development platform market

Cloud-based

On-premise

Accounting for more than 57% of the total market shares, the cloud-based segment dominated this industry during 2015. Cloud-based software solutions are flexible, scalable, and cost-effective. They can be easily implemented through the subscription-based pricing model and do not require any upfront costs or infrastructure changes. This has resulted in attracting a number of enterprises to implement cloud-based application solutions such as MBaaS and cloud integrated development environment (IDE), and this trend is expected to continue in the coming years as well.

Segmentation by end-users and analysis of the mobile application development platform market

BFSI

Telecom

Healthcare

Retail

Manufacturing

According to this market study, the BFSI segment will be the major revenue contributor to the market in the coming years, and market research analysts estimate that this market accounted for more than 21% of the total market shares during 2015. Banking services require application development tools to develop native apps for offering digital banking services to customers. Since online security features remain a major concern in mobile banking solutions, developers have the need to test mobile applications from various aspects and also seamlessly integrate them with add-on features for secure and quicker transactions.

Key questions answered in the report include

What will the market size and the growth rate be in 2020?

What are the key factors driving the global mobile application development platform market?

What are the key market trends impacting the growth of the global mobile application development platform market?

What are the challenges to market growth?

Who are the key vendors in the global mobile application development platform market?

What are the market opportunities and threats faced by the vendors in the global mobile application development platform market?

Trending factors influencing the market shares of the Americas, APAC, and EMEA.

What are the key outcomes of the five forces analysis of the global mobile application development platform market?