"Since its start in 1983, the European Union's Common Fisheries Policy (CFP) has failed to prevent overfishing. Over 25 years, short–term economic interest and political expediency has landed European fisheries in deep crisis."

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"Organza aims at improving policy–making in the field of creative industries and to strengthen regional economies by developing and evaluating new policy instruments, sharing experiences between different European regions and medium–sized cities.

To achieve its objectives Organza brings together 13 partners with different models of policy development and which are at different stages of policy making. Since it is a new policy area, methodologies are to be developed to enable partners to compare and contrast the structure of creative industries and the supporting infrastructure within their regions and assess the effectiveness of the many initiatives that have been developed to support them. The information generated will be collated into a major database to facilitate the sharing of information. From this comprehensive collection of data, a limited set of practices is selected for transfer between cities and regions. Focusing on the three stages of the policy process (creation, piloting and implementation), the transfer of experience and good practice will be evaluated by the project partners and the experience widely shared."

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"According to the 'long tail' principle, ICT innovations in content creation and distribution such as virtual inventories, Internet Protocol Television (IPTV) and other types of video on demand, music self–publishing in social networking sites and digital printing challenge old rationales that justified the adoption of mass–market models for the production and publication of cultural goods. These technologies dissolve the spatial and physical constraints which limited the range of creative content goods available in the market and open the gates for a flood of new (and old) media. In doing so they have created a new problem, of a navigational nature: in principle, diversity enables access to content goods better suited to a customer's preferences, but it also makes finding them more difficult (194).

The main reason for the success of Google's search services has been its ability to address Internet users' need for relevant resources, by adopting a scalable algorithm that establishes a webpage's rank according to its reputation. However, its user interface is still too rigid and makes it difficult, for example, to fully specify the type of content a user is looking for. Additionally, this technique, based on a 'Wisdom of the Masses' perception of the web, can in some cases promote content perceived to be useless over content perceived as useful, and be tampered with through search optimisation techniques such as link farming (195)."

194: In a context where information is abundant, attention becomes the scarce resource (Simon, H. A. 1971, 'Designing Organizations for an Information–Rich World', in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Pres).

195: i.e. exchanging reciprocal links with web sites in order to increase search engine optimization, as search engines often rank sites according to, among other things, the quantity of sites that link to them.