Revitalization of China’s Luxury Market

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After a few difficult years, luxury spending in China finally starts to recover, and the luxury market is gradually getting away from the influence caused by China’s anticorruption campaign and weak consumer sentiment.

Qunar’s Internal and External Problems due to the Joint Sanction of Airlines

Since October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.

Discussion on Product Marketing Plan

Thinking patterns influence strategies and strategies determine results. By analyzing the sales of glasses, today, we are going to talk about different thinking patterns for product marketing strategies.

The New Edition of China Advertisements Law: Things You Must Know When Doing Marketing in China

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The New Edition of China Advertisements Law, which was seen as the most severe ads law in the history, issued in September 1st. Except making some rules of the product and service progress more precise, it also referred to the word ”spokesman” many times. As a big event in the ads circle, adman must make a research on those new laws.