Description

Description

The sun protection and sunless tanning market has been steadily increasing since 2005 through FDMx (food, drug, and mass merchandisers not including Walmart) outlets, reaching $701 million in 2010. A focus on “ultra” and “sport” protection, SPF protection levels of 100+, and added multiple benefits have driven this growth. It used to be that sun protection would just offer UVA/UVB protection, but now products are adding moisturizers, vitamins and antioxidants for overall skin health, and ingredients that prolong application. Consumers are hearing the warnings of the Skin Cancer Foundation, the American Cancer Society and others that caution against too much sun exposure and are actively seeking prophylactic suncare products.

Though women aged 34-55 have driven growth for this market in the past, this particular demographic will not be experiencing growth from 2010 to 2015. However, men, along with 18-24s and consumers 55+ appear to be entering the market. Sport brands are appealing to active consumers, and brands that used to cater to tanners are adding SPF protection for a healthy tan. There is also great potential in appealing to those with darker skin tones, a neglected cohort in the past.

This report will examine the most recent factors surrounding the suncare market including details such as:

The positive impact that product innovations and enhancements have had on the market

How drug stores continue to refocus on being destinations for overall health, offering all possible products for sun protection and tanning, including private label analogues

How focusing on additional benefits, such as anti-aging and extra moisturizers, can give products an edge

How the top companies and brands are driving growth in a market where SPF ingredients are included in skincare and cosmetic products.

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Scope and Themes

What you need to know

Definition

Data sources and methodology

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Becoming multidimensional

A growing market

Higher SPF limits

Focus on protection

The retail picture

Leading companies and brands

Holding on to youthful skin and becoming more aware

Other ways to apply and prevent

Brand appeal

Getting people to listen

What they think

Insights and Opportunities

100+ is the new 30

What about my Vitamin D?

Going au naturel

Ethnicity

Figure 1: Use of suntan/sunscreen, after sun, and sunless tanning products (applied to the skin), by race and Hispanic origin, February 2009-March 2010

Figure 2: Population, by race and Hispanic origin, 2005-15

Multi-faceted benefits

Outside and in

It’s all in the delivery (system)

Partnering—the whole package

Inspire Insights

Trend: Fauxthenticity

Gym, Tan, Dance

Market Size and Forecast

Key points

Many want to protect

Luxury market giving a boost to sun protection

Figure 3: Total U.S. FDMx sales and forecast of sun protection and sunless tanners at current prices, 2005-15

Figure 4: Total U.S. FDMx sales and forecast of sun protection and sunless tanners at inflation adjusted prices, 2005-15

Walmart sales

Market Drivers

Older women don’t buy suntan/sunscreen

Figure 5: Use of suntan/sunscreen, after sun, and sunless tanning products (applied to the skin), by gender, February 2009-March 2010

Figure 6: U.S. female population, by age, 2005-15

Figure 7: Use of suntan/sunscreen, after sun, and sunless tanning products (applied to the skin), by age, February 2009-March 2010

Figure 8: U.S. male population, by age, 2005-15

The fear factor and education

Figure 9: Lifetime UV exposure in the U.S.

Ban the tan

Competitive Context

Products outside the category stealing sales

New labeling and regulations

Just eat a tomato (or take a pill) instead

Protecting against the sun but causing other cancers

Segment Performance

Key points

More protection is more important

Figure 10: U.S. FDMx sales and forecast of sun protection and sunless tanners at current prices, by segment, 2005-15

Figure 11: U.S. FDMx sales of sun protection and sunless tanners, by segment, 2009 and 2010

Appendix: SymphonyIRI Group/Builders Panel Data Definitions

Appendix: Trade Associations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.