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AMI epitomizes Parisian nonchalance and cool. High-end European brands can sometimes feel a bit exclusive, but AMI is friendly and open to all. Nowhere is this more evident than in the collection AMI de Coeur, which literary translates to "Friend of the Heart" - your best friend. The AMI cut is "fine casual" - the materials are top-shelf, like what you expect to see on formalwear, but the fit is a bit looser and less businesslike.