Fitbit Marketing Plan

FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative, inspiring products and online services that combine the power of new technologies to make people more aware of their diets, daily activities and motivate them to do more exercises. FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their lives by offering different functions. The primary marketing objective is to increase the brand awareness in the Australian pedometer market and achieve an impressive sales performance.

Offer descriptionThe FitBit Ultra is a wireless track device that records people’s daily activity including steps walked and floors climbed. It is well designed which is almost the same size as a flash disk and it can be comfortably clips onto a belt, clothes or keep in the pocket. It is so light and small that it can be barely noticed when you wear all day. The FitBit Ultra offers the following fantastic features: * Only one button, easy to operate

* Pedometer records steps taken, distances traveled and stairs climbed * The device can calculate the calories consumed
* Sleep mode can analyze the length of actual sleeping time * All the data recorded can be synched with the computer automatically within 15 feet * The software supports both Mac and PC * Data can be uploaded to the online account and visualized clearly in the format of diagrams * Intake calories can be uploaded manually for a more accurate analyze * Performance can be shared with friends through social network * Long life battery can last for over one week without charging * Sell for only $99 each

External environment factors analysis
Macro- environment
Political Australia is a member of APEC and WTO and also has free trade agreements with United States, ASEAN countries, New Zealand and some European countries. It has positive trading policies with different countries and the trades between countries are in favorable conditions. Therefore, bringing FitBit into Australia would be feasible and there will be a large amount of prospects in the market. FitBit as an innovative product which is designed to improve the health quality of local people shall be warmly welcomed by the Australian government. Economical

The Gross Domestic Product (GDP) in Australia increased 0.4% in the last quarter of 2011, with typical inflation of 2-3% in 2010 and unemployment rate increased to 5.2% in February of 2012. In Australia, sales tax rate is 10% and Corporate Tax rate is 30%. The tax rates of Australia seem to be feasible for the FitBit to operate in this market. Because of low unemployment rate in Australia which is approximate to 5.2%, it would be a barrier for the FitBit to employ some skilled staff. Therefore, it is crucial for the human resource department to take different...

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...extent to which a firm fulfills a customers needs, desires, and expectations.
Marketing: the performance of activities that seeks to accomplish an organizations objectives by anticipating customer or client needs and directing the flow of need satisfying goods and services from producer to customer or client.
Pure Substance Economy: when each family unit produces everything it consumes.
Macro-Marketing is a social process that directs an economy’s flow of goods and services from producer to consumers in the way that effectively matches supply and demand and accomplishes the objectives of society
Economies of scale: as a company produces larger numbers of particular product the cost of each unit of the product is down
Universal Functions of marketing: buying selling transporting storing standardization and grading financing risk-taking and market information
Functions
Buying: evaluating goods and services
Selling: promote the product
Transporting: movement of goods
Storing: holding goods
Standardization and grading: sorting products according to size and quantity
Financing provide the necessary cash and credit to produce transport, store, promote, sell and buy products
Risk taking: Darren the uncertainties that are part of the marketing process
Market Information Function involves a collection analysis and distribution of all the information needed to plan carry out and control...

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MARKETINGPLAN
FOR VVCA SERVICES
(BICYCLE COURIER BUSINESS)
PREPARED BY:
DELA PAZ, ISAIAH
BAGUHIN, SHERYL
CASTILLO, JEMUEL
SAPOLMO, NELIA
EXECUTIVE SUMMARY
VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services will also serve non-law-firm customers, but will not target this area of the market.
VVCA Services will offer reliability and industry insight to law firms enabling VVCA Services to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, VVCA Services will be able to rapidly gain market share. Previous legal experience also provides VVCA Services with a competitive edge over the competition.
SITUATION ANALYSIS
VVCA Services is entering their first year of operation. In order to achieve the market penetration that is forecasted, marketing must become a dominant business activity. VVCA Services offers the legal community a reliable, professional, delivery service that can provide service of notice and document delivery to...

... liquor, apparel, general merchandize and over head products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers.
Fresh produce are the chief of Cole’s product line. The chain of supermarket is among the leading retailers operating more than 720 stores in Australia (Morales, 2013). The company harbors more than 90, 000 employees with a customer base of approximately 4.5 million people. Woolworths is the main competitor of Cole with 40% stake in the Industry. Others include Aldi, Speciality Foods, and Franklins. Coles together with its leading competitor have a market competitor of sale price and large customer base (Pearson and Hendricks, 2011). The company endeavors for high quality in its products, services and delivery (Szakiel and Beare, 2009).[PPD_PAYTOREADMORE]
The present market strategy of Cole is geared towards the liquor, food and fuel consumers (Morales, 2013). In addition, it emphasizes on providing a diversity of products on its target markets with customers of different income. Further, Cole’s consumers are derived from all over the world (Romaniuk and Thiel, 2012). With regard to promotion, the company employs different media such as the radio, newspapers, the internet and TV in the promotion and advertisement of its products. Public relations are also another strategy in promoting the company.
MARKETING OBJECTIVES
The situation analysis identified some of the...

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MarketingPlan of New Product
Portable Blender
Group Members:
Sameer Ahmed Chhipa
Farhad Wali Khan
Rizwan Akhter
Saad Iqbal
Yasir Abbasi
Mehmood Aslam
Table of Content
The Executive Summary
Company Description
Company Mission Statement
Vision
Core Values
Current Market Situation
Market Description
Product Review
Competitors Review
SWOT Analysis
Strength
Weakness
Opportunities
Threats
Company Objectives
Target Segment(s) Profile
Market Strategies
Executive Summary
Friends & Co. is a manufacturing company and it is having a marketingplan for portable juicer blender, this plan is created by six entrepreneurs to secure growth of the product in the market, and make a good direction of flow of product. By doing research and development in making good marketing strategies for the product, knowing the behavior of the consumer, as household people and travelers will be the one consuming it, because of its unique shape. As a new product entering in market would not be easy, organization would face many challenges such as tough competition, changing technology etc, to make place in market we have to enter with some strong marketing tactics like value pricing, energy efficient product, and retaining customer value. Over the next five year, Friends & Co....

...A marketingplan is the key to business. Its purpose is to maximize the business' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketingplan and the strategic marketingplan fit together in that both are essential for the success of a business. Without a strategic marketingplan, businesses can become uncertain in marketing efforts. The purpose of the strategic marketingplan is to help businesses reach their marketing goals.
The marketingplan should be a comprehensible, succinct, and well thought out document that serves as a guide through the marketing program. It should focus on the objective of the marketing and the intent to carry out that objective. There are six major elements to creating a successful marketingplan. They are: purpose, target customer, benefits of the product or service, positioning, marketing tactics and marketing budget.
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HOLY CROSS OF DAVAO COLLEGE
STA. ANA AVENUE, DAVAO CITY
In Partial Fulfillment of the Requirements in
MM6 (7:15-8:15)
Marketing Management
SONIC CORPORATION
Submitted by:
Assley A. Martinez
BSBA/HRDM-3
Submitted to:
JOSIE D. FUENTES, MM
Instructor
MARCH 2014
SONIC CORPORATION
MARKETINGPLAN
VISION, MISSION, COMPANY’S OBJECTIVES
Question: What should Sonic’s mission be?
MISSION
Sonic Corporation is committed in producing affordable state-of-the-art mixing equipment that will provide standard and customized solutions to different musical electronics that meets the needs of the costumers in terms of music electronics satisfactions.
MARKETING OBJECTIVES
Our primary marketing objectives are to:
To provide costumed-designed and standard equipment that will save time and money.
To increase the sale of all mixing equipment to 20% every year.
To meet the needs of our customers all over the globe in their needs to music electronics.
Question: How would you define the major competitive scopes within which Sonic’s will operate?
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