Multi Million Dollar "Black Hallmark" Celebrates 25 Years

Owner and CEO of African American Expressions, Greg Perkins, founded his company after being fed up with the lack of representation of African Americans in the gift and greeting card retail market.

"I got tired of walking into a store and not seeing myself in anything I bought. We are the strongest influencers in the retail market, and wield some of the strongest buying power in the United States; yet I couldn't walk into a mall and find a black or brown face on any of the cards I wanted to send out to my family? It made no sense. Something had to change." - Greg Perkins, owner and CEO.

The company went from selling just three greeting cards out of a garage to celebrating its 25th year in business in 2016. Offering hundreds of items ranging from calendars and coffee mugs, to highly-sought after, limited edition collectibles; African American Expressions is now the largest, and premier supplier for the minority retail market.