He said: "We are unlike most other football clubs, in that we do not benefit from non-ticketing revenue."

Fans are being offered a free cup ticket and are being let off the Ticketmaster service charge during the Early Bird period.

A statement on the club's website reads: "The Early Bird period is set to finish on Wednesday 31st May, when prices will resume to the normal pricing grid.

"All fans who snap up their Season Ticket in the early bird period will be eligible for a FREE ticket to the first cup game of the new campaign, and also escape the Ticketmaster service charge (payable after the EB period finishes)."

City manager Mark Robins has penned a letter to existing season ticket holders, telling them that he wants to put a smile on their faces and assured them that he’ll stick with the club for, “as long as it takes,” to get the club as high as possible.

Robins also praised the club’s academy, describing it as a “beacon of hope for us all” and thanked supporters who are committing themselves to a new season ticket, which he says is “vital” to helping him strengthen the squad.

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“As we saw at Wembley , this club has a tremendous fan base and incredible support which I hope the players and I will be able to draw inspiration and confidence from next season,” he said.

"That support is why we do it and why we all love football.

“I would like to thank in advance every single supporter who commits their time and hard earned money to a season ticket, which is vital in providing the support I need in the upcoming transfer window and the backing the team thrives on."