Description

Australia - Digital Media - Gaming and Gambling

As broadband speed and capacity increases we will see a whole new range of gaming applications be entering the market over the next decade.

We have seen console games change dramatically, with games, music and movies merging, integrating and moving online. Online gaming and gambling can take players from outside the boundaries of their home countries where these online activities may or may not be sanctioned by the authorities. The global market is an expanding one where virtual online gaming and virtual online gambling is a growth market.

By 2013 retail sales of video and console games had fallen, and as further stores close there are many alternative and cheaper outlets for gaming downloads. Now electronic gambling is taking a major share of the player money market and in this report we show some trends in this market area. The Interactive Gambling Act was reviewed in 2012 and there are now recommendations that may see some guidelines released in 2014. In this report we provide information and analysis and an overview of digital media developments in online gaming and gambling along with survey results with some statistics provided throughout the text and in tabular formats.

Key developments:

Electronic gaming machines, interactive gaming, video games, mobile users of online gambling and gaming increasing as smartphone penetration increases, R18+ games now approved for classification in all states of Australia .