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This is an old video but I just love it. Imagine seeing an extended version on a large HD TV! Another example of how red bull come out with some of the coolest ideas and videos to promote a sport. To whoever had the idea to winch a cranberry bog….bravo. Bravo indeed!

Also check out their newest release. Another well executed marketing piece by the kings of marketing. The cynics would accuse them of copying Audi and they most certainly have to an extent – but they have applied it to sport, and it just works. At the time of writing, this video has been viewed over 10 million times in less than 2 weeks. Not bad exposure for an energy drink….

This article was published on Friday, November 23rd, 2012
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