Why Every Business Needs to Undergo a Professional Website Audit

November 6, 2015

Websites contain numerous elements. When one or more elements aren’t performing as they should, the website tends to fall in search engine rankings. For this reason, every site needs to undergo an audit to determine where it isn’t performing optimally. Although numerous free website audit services exist, they tend to lack valuable information. It is best for a site to undergo a professional Website Audit to obtain the information to make a site the best it can be and one that search engines rank favorably. How does one go about doing this?

The Importance Of A Professional Audit

A professional Website Audit addresses the specifics of the site. It helps to determine exactly what issues are impacting the site’s rankings in a negative way. With this information, one can make the necessary changes to have the site moving up in the rankings in the shortest time possible. In addition, one can then use this information to create a marketing campaign specifically for the business.

What Does The Audit Cover?

A professional audit of a website examines the page title and meta descriptions, page and link errors and Web Design and structure analysis. All play a role in the ranking of a site. Furthermore, the audit looks at duplicate content, backlinks and URL architecting and keywords. The deep analysis addresses every aspect of the site to produce better long term results.

What Is Needed To Conduct The Audit

Before an audit can be completed, the auditing firm needs to know what keywords are to be targeted. This keyword list provides the firm with the information needed to properly analyze the keywords and the site content to ensure they are compatible. In addition, the firm can determine the competition level of the keywords and recommend changes, if needed. The proper keyword phrases are essential to success and one must keep this in mind at all times.

How The Audit Enhances One’s SEO Campaign

The audit analyzes those factors that have the most impact on a site’s ranking: Website Design, indexing, structure, meta descriptions, keyword grouping, content and off-site elements. With the information obtained during the audit, an SEO marketing campaign can be developed that improves the audience’s experience while fixing critical issues. Doing so maximizes one’s SEO efforts and online marketing endeavors.

Benefits Of A Website Audit

Professional website audits enhance a site’s SEO results. The site witnesses enhanced rankings, visibility and traffic and bounce rates decrease. Engagement increases, further helping to increase the site’s ranking and this cycle continues, improving the overall performance of the site and its online marketing. The audit also helps to protect the site from algorithm changes, by taking these updates into consideration and making recommendations on changes to the site. For those sites already affected by an algorithm change, the audit helps to identify the issues that led to the site’s decline in the search engine results and how to recover from this decline.

Smart business owners have a professional Website Audit conducted regularly. Doing so allows them to create a successful online marketing campaign, one that will result in higher search engine rankings, additional traffic to the site, and more leads and customers. Whether one is running a small WordPress site or a major retail website, an audit serves as a great tool to assess where the site currently is and where it needs to go. Never delay in having this task completed. Doing so could provide competitors with the edge they need to expand in the market. The risk is too high, thus one should schedule a professional website audit today.