If you’ve ever seen Scott Stratten (@unmarketing) speak you know that he offers a great mix of information, anecdotes, and comedy. When I picked up his new book “The Book of Business Awesome & UnAwesome” I was pleased to see that these traits carried over into his writing as well.

Scott’s new book is very cleverly compiled. If you flip the book one way, you’ll find a collection of stories and experiences of businesses that are taking an “Awesome” approach to engaging customers in a meaningful way. On the flipside, you will find companies taking an “UnAwesome” approach that leaves customers wanting more. If you’re in the market for a new business boo, pick up “The Book of Business Awesome & UnAwesome”. It’s easy to read and contains many great nuggets of useful information.