Apigee in the News

Many companies are exposing their application program interfaces (APIs) to existing partner firms, internal software developers and customers, but this approach only scratches the surface of what can be done with the technology, according to Apigee Chief Architect Greg Brail. The big payoff in business transformation, value and innovation lies in exposing APIs to people with whom they don't have relationships to get new customers and partners and unleash third-party innovation on their platforms.

Apigee recently announced that two-thirds of the 140 million U.S. adults with smartphones are more likely to shop at a store that provides a useful mobile app, according to a new report issued by the Apigee Institute. The report, titled, "The Mobile Mandate for Retail - Three criteria for making the most of mobile apps in retail," focuses on retail data garnered from a survey of 1,000 U.S. smartphone owners. The Apigee Institute is a research and strategy organization dedicated to helping Global 2000 companies extend their leadership in today's app economy. It developed the survey and report to shed light on how mobile apps are changing consumer shopping behavior and what these changes mean for retailers.

Two thirds (66 per cent) of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84 per cent when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.

Inmarsat has picked Apigee to provide an API platform that will allow Inmarsat Certified Application Providers [CAPs] to work on apps that use the Global Xpress [GX] global high-speed mobile broadband service.

Global mobile satellite communications services provider, Inmarsat has selected Apigee's API platform to enable its Certified Application Providers (CAPs) to develop apps that leverage Global Express, a globally available mobile broadband service. Apigee's technology allows Inmarsat's partners to build applications for their market sectors with the GX network's higher bandwidth. Apigee will also provide the API management and creation layer. Inmarsat will use the Apigee Edge cloud-based service as a quick-start approach get enable Inmarsat's CAPs to launch their APIs as well as create new APIs from exposed data.

A milestone event for the Social Media world was the 2012 London Summer Olympics. The 2012 Summer Olympics was the first that leveraged big data analytics in a major way to understand sentiment and reveal trends in real time. Unsurprisingly, live coverage had generated reams of content during the games. This year Winter Olympics game at Sochi is no exception, but the technology has taken the game one step forward.API technology is being leveraged in many ways during this year Sochi 2014 Winter Olympics as various companies are reaching out to developers by opening up much requested functionality within their APIs. Developers, athletes and users now have access to video streams, mobile cloud computing, schedules, results, and medal count information and much more.

In just about every major Winter Olympics event, the difference between gold and some other color of medal usually comes down to a tenth of a second. Keeping track of all those results and then broadcasting them out to the world is a vast ecosystem of APIs that connect everything from video streams to mobile computing applications all over the globe.

Mobile has very quickly caused a cataclysmic shift in today&rsquo;s technology landscape, giving way to a new breed of consumers who expect information and services, literally right at their fingertips.

It’s hard to find something if you don’t know what you’re looking for.Just ask professional recruiters tasked with finding the elusive chief digital officer (CDO). A recent Gartner poll of executive search experts found that uncertainty about what’s expected of a CDO results in flawed searches for these digital leaders. Many business leaders realize the importance of going digital, but that’s where their clarity (and experience) ends.