B&O's Advanced Sound System for Audi includes pop-up speakers for the dash

We're sure you can figure this one out on your
own, because seriously, what's to know? Bang & Olufsen and Audi have teamed up to toss 14 speakers with 1000 watts
of power into some Audi A8 and S8 vehicles, and then gone and named the whole mess Advanced Sound System. The big
development in the "why would I want that" department is the Acoustic Lens speakers that rise up from the
dashboard to do their thing. Their $7,000 sound system thing.