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When it comes to marketing to the younger generation of consumers, we tend to put a lot of focus on social channels like Instagram, Facebook, and YouTube—to the detriment of email campaigns. Here’s why you mustn’t forget about Gen Z email marketing.

Building an email list can feel like a herculean task when you’re just getting started. This post aims to give you a solid starting point by outlining the proper ways to build an email list. (Also, what you absolutely must not do.)

Your hotel’s newsletter does not have to be about promotions and special deals only. There’s simply so much more that you could be sharing. Let’s take a look at some email marketing topics for hotels and five tips to help your newsletter stand out.

Newsletters are one of the most cost-effective ways to market your business. In fact, every $1 spent on email marketing yields a return of $45 to $51—provided you do things right. Read on for 10 tips to help you create newsletters that actually get opened and read.