Rochester-based health technology software company OptimizeRx today announced a partnership with Boston-based PARx Solutions to allow more than 500,000 healthcare providers in the OptimizeRx EHR network to manage the “prescription prior authorization process” more effectively.

The partnership will involve the integration of OptimizeRx’s network of more than 370 providers with PARx Solutions’ Prior Authorization Support System (PASS), which is sponsored by drug manufacturers and allows prior authorization service to be provided at no cost to physicians.

“In our cumbersome healthcare system, a physician often must spend considerable time and effort to obtain authorization from the insurance provider for a preferred prescription,” says William Febbo, CEO of OptimizeRx.