l Kia has not yet released any details on its spot this year, but you may remember they’ve used celebrity power in the past with Steven Tyler, Melissa McCarthy, Christopher Walken and Pierce Brosnan.

• M&M’s also is mum on its ad for this year, but it has announced the spot will “see the return of fan-favorite spokescandies, along with big news.”

• Mercedes-Benz will feature its character Ludacris and promote its A-class vehicle.

• National Football League’s ad will kick off the celebration of the NFL’s 100th season, which begins after the game. Plans for the year include naming an “All-Time Team” and the 10 greatest coaches in NFL history.

• Olay, one of Procter & Gamble’s brands, hasn’t disclosed details of its first Super Bowl spot yet, but it claims it will be “unexpected” and designed to feature the killer skin transformation that women have come to expect from Olay.

• Pepsi will run a spot for its flagship beverage but hasn’t disclosed any details yet.

• Persil ProClean will bring back its character “the Professional” played by “Younger” star Peter Mermann.

• Planters’ ad will feature the Mr. Peanut character and a celebrity with the tagline “always there in crunch time.” Motley Crue might be doing the music.

• Pringles will return to the Super Bowl with its new “flavor stacking” commercial. The ads will feature a voice assistant similar to Alexa or Google Home.