LG’s new OLED TVs are the future of television [Sponsored]

This article is a sponsored message brought to you by LG.

Since the world of TVs went to flat panels there has been a hunt for the next technology that people will want to adopt. 3D has had limited success, but Smart TVs have really changed the way people watch TV. The improvements in home broadband, and catch-up TV services have proved that people value convenience most of all. LG’s new OLED TVs, the 65C9700 and 77EG9700 both offer everything you need in a TV, with 4K, its powerful WebOS platform for interactivity and smart-looking menus.

So what’s next for TVs, well for LG OLED is becoming a reality faster than it is for other companies. The firm now has TVs that use the new display technology to change the face of television. But it’s not just OLED that’s making waves, it’s also 4K that’s having a huge impact on what people will be watching next year.

So, why OLED? Quite simply, this is the technology that blends what was great about plasma TVs, like deep blacks and a very wide viewing angle – great for large rooms – and has merged it with the things that people liked about LCDs, like vivid colours and potentially ultra-thin and light TVs. This is all possible because OLEDs create their own light, so there’s no need for LEDs behind, or to the side of the screen to produce the light for the picture. What you also get is remarkably clear motion, something that make a huge difference to sport and gaming.

What OLED also allows is for a curved screen. LG has kept this very subtle on the TVs but the idea is to increase the sense of involvement that viewers have when they watch a curved TV. To be fair though, it’s hard to not feel involved when you’re watching a 65- or 77-inch TV. What’s more, the fact that OLEDs have these “self-lighting pixels” means that LG is able to fit the electronics and screen into a beautiful thin TV which is what LG describes as “Art Slim”.

LG’s OLED TVs like the 65EC9700 and 77EG9700 are also “smart TVs” and are powered by WebOS which offers smooth and dynamic experience for on-demand entertainment via your TV. It also makes the LGs incredibly user friendly and provides the best possible menu and user interfaces you can get on a TV. You can also customise the user interface, giving you faster access to that apps and services you use most.

So what about 4K material to watch on your new OLED TV? Well, at the moment we’re waiting for this content to pick up. There will be a new standard based on Blu-ray coming in the next year which will allow 4K content to be sold on discs. There are increasingly services online that offer 4K streaming.

Also, LG has remembered one of the most important things about TVs, and that’s not forgetting about the sound. To that end, it includes Harman/Kardon speakers with four channels in the 65-inch TV and 4.2 in the 77-inch model.

LG says that OLED is “The Future of Television.” Hopefully, with these TVs arriving they’ll bring the future a bit closer.