The Wisconsin Foundation and Alumni Association (WFAA)*, the private fundraising and alumni relations organization for the UW-Madison, is recruiting for an experienced marketing professional to join the marketing team. The Marketing Coordinator is responsible for providing marketing support and intelligence by leading the execution of marketing plans to achieve specific business goals, drive engagement/advancement, and promote the WAA, UWF and UW brands. This role ensures successful and timely completion of projects through utilization of project management software and ensures all activities support the WFAA’s mission and the program’s strategic direction.

*The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (www.supportuw.org) and the Wisconsin Alumni Association (www.uwalumni.com), whose legal corporate name is registered as the University of Wisconsin Foundation.

Essential Functions

Lead the execution of marketing strategy touchpoints

Develop detailed tactical plans for use by the cross-functional teams for each campaign and communications vehicle.

Collaboration/Teamwork and Building Partnerships/Coalitions: Recognizes and capitalizes on the contributions and strengths of others internally and externally. Willingly shares knowledge and initiates knowledge transfer. Works cooperatively with others to be part of a team as opposed to working separately or competitively. Volunteers to help co-workers meet deadlines. Identifies shared and complimentary interests, establishes a basis of trust and good will, and develops clear frameworks for partnering to avoid misunderstandings. Consistently treats people with respect and dignity. Delivers and receives feedback objectively for the good of the team and project.

Results/Goal Orientation: Demonstrates a concern for achieving results and/or meeting goals against internal and external standards of excellence. Focuses on results not just activities or long hours. Shows a strong drive to follow through with and complete what one starts. Sets high personal standards for performance. Accepts and adapts to mentorship and guidance for professional development.

Initiative and Innovation: Asks for and accepts important assignments with increased responsibility. Knows when to act alone and when to seek counsel. Seeks feedback from internal and external contacts. Explores and integrates diverse perspectives and recognizes unexpected opportunities.