digital experiences

The recent groundswell around customer centrism and
knowledge management (KM) is no coincidence. Today’s
customer journey is far more expansive and layered. Customers,
conditioned by the vast availability of convenient digital
experiences, have come to prefer digital channels. And their
expectations are high.

Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced:
68% increase in revenue
67% improvement in market differentiation
72% acceleration of digital business
Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.

Businesses who have lived through the evolution of the digital age are well aware that we’ve
experienced a generational shift in technology. The rise of software as a service (SaaS),
cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies
have disrupted industries and changed customers’ expectations. In our always-on, buy
anything anywhere world, customers want their shopping experiences to be personalized,
dynamic, and convenient.
As a result, many businesses are trying to reinvent themselves. Success in a fast-paced
economy depends on continually adapting and innovating. Companies have to move quickly
to keep up; there’s no time for disjointed technologies and old systems that don’t serve the
customer-obsessed mentality needed to thrive in the digital age.

Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences that seamlessly blend the purchase journey.
Download this info-graphic now to learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.

The modern digital experience is very much a visual experience. It's through images that we tell our stories, market our products, impart news, and entertain — and forge an emotional connection with our customers. However, delivering today's increasingly image-rich experiences is fraught with complexity. It requires dozens of renditions to optimize an image for all the devices that customers are using, not to mention their current network connection. Without an automated system, it's a daunting task. Dynamic imaging technology is the solution.

Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper.
HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.

This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.

This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.

This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.

First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.

CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.

Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.

As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.

To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including:
How leaders in finance do it right
Increasing engagement with mobile-optimized forms and signatures
Ensuring enrollment is compliant and builds trust

Web content management now constitutes mission-critical software to help
drive successful communications with customers. Application leaders
focused on enabling effective digital experiences should use this document
to help them in selecting the most appropriate vendor and solution.

Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go.
Read the white paper now to discover:
• How retailers are blending innovative technologies with traditional shopping
• Four key approaches they’re using to build Stores of the Future
• The interactive tools they’re employing to enrich in-store experiences

The global electronics industry is the cornerstone of
the digital economy and the Internet of Things (IoT).
Electronic devices act as conduits for users’ digital
experiences, which are now seamlessly enabled and
updated in the cloud. The industry’s digital device
success has also introduced its latest challenge: going
beyond the device. Leveraging data to drive insights is
key to delivering greater value. Doing so requires
electronics firms to flawlessly integrate hardware,
software, services and data while learning from and
adapting to users. Through Digital ReinventionTM, they
can combine digital approaches and data by design to
drive new capabilities, changing business from the
ground up

Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security.
From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts.
This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor.
You’ll learn:
10 s

Can your business afford to lose $9,000 per minute?
According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune.
But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load.
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi

Today, people are shopping across multiple channels. There is a need for the retail industry to evolve and create great digital experiences and seamlessly blend the purchase journey.
Learn how retailers are experimenting with technology and how tools like Workplace by Facebook can help retailers innovate.

"According to Forrester, the right engagement model can help companies achieve double-digit growth.
Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers.
You’ll learn:
- What defines world-class digital experiences
- How to balance data, experience, and security
- Real-world success stories and takeaways"

"According to Forrester, the right engagement model can help companies achieve double-digit growth.
Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers.
You’ll learn:
- What defines world-class digital experiences
- How to balance data, experience, and security
- Real-world success stories and takeaways"

"According to Forrester, the right engagement model can help companies achieve double-digit growth.
Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers.
You’ll learn:
- What defines world-class digital experiences
- How to balance data, experience, and security
- Real-world success stories and takeaways"

"According to Forrester, the right engagement model can help companies achieve double-digit growth.
Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers.
You’ll learn:
- What defines world-class digital experiences
- How to balance data, experience, and security
- Real-world success stories and takeaways"