At the time of the auction, the buyer remained anonymous but reports quickly arose claiming it was in fact Messi and that he even outbid Cristiano Ronaldo. Apparently it’s all bullshit, so hints Messi himself. Yes, the Ferrari really was sold for that amount, but Messi has just shot down the rumor that he’s the owner. He took to Instagram late last week with a single photo of him holding a toy model of Lightning McQueen from "Cars", with the caption "My new car." He Ferrari’s real buyer is still choosing to remain anonymous.