FEATURED CASE STUDY: PAID ADVERTISING

INCREASE REVENUE BY MAXIMIZING GOOGLE PLA CAMPAIGN CONVERSIONS

Fathom was tasked with increasing revenue while maintaining an ROI of at least $4:$1. Our strategy involved analysis of low- and top- performing paid search campaigns, implementation of more granular targeting options, exclusion of low-performing campaigns and mediums, and finally re-alloaction of budgets based on our findings.

How Google determines which sites are providing the most beneficial information to users

Using these learnings to be strategic in your SEO strategies

Reasons why this strategy is here to stay

OUR CLIENTS

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WORK AND MANAGE AMAZON LIKE A PRO

Amazon Marketplace can be like the Wild West … but you can restore order. Distributors undercut your minimum advertised prices and final selling prices. Brand guidelines get violated. Amazon Marketplace management for more direct sales, higher rankings and competitor monitoring. Cut out under-bidders that don’t comply with your brand and pricing guidelines.

Generate more direct-to-consumer revenue for your brand!

Contact us via the form on the left, or call 216-369-2220 for a strategic growth assessment to meet and exceed your revenue targets. Visit the Consumer Brands Knowledge Center for keen marketing insights.

ABOUT FATHOM

Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.