News, Commentary and Insights from the Flash Player and AIR Product and Engineering Teams

Amazon Appstore Crosses the Atlantic

With yesterday’s announcement that Amazon Appstore has launched in Europe, game developers using a Flash technology workflow will be able to deliver even more apps to more customers worldwide. We’ve previously highlighted how developers can use Adobe AIR to deliver apps to the Kindle Fire, and as of today, those developers can deliver localized versions of their apps to the UK, France, Germany, Italy, and Spain.

The expansion of the Amazon Appstore presents a great opportunity for developers to monetize their apps, and a number of games profiled on the Adobe Gaming site have seen some success there, including Machinarium and Spaced Away. Amazon’s growing audience now includes over 180 Million active customer accounts with 97 Million monthly unique visitors. AIR developers can use the Amazon Mobile App Distribution Program to target millions of customers on Amazon and Kindle Fire, and apps are marketed to customers on Amazon marketplaces, Kindle Fire, Android phones and tablets, and through social media channels like Facebook and Twitter.

If you’d like to find out more about how to deliver your apps to the Amazon Appstore, both in North America and Europe, check out the Amazon developer resources.