Spice Up Your Law Firm Site

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, get your law firm blog kick started with these website and SEO strategies, starting with "How to Start a Blogging Initiative at Your Law Firm" from Kevin O'Keefe's blog, Real Lawyers Have Blogs.

1. How To Start A Blogging Initiative At Your Law Firm

A law firm marketing professional recently emailed me about the challenge of getting a blogging initiative underway at his firm. His firm, though progressive in other ways, has been slow to adopt things “of this nature.” He was also concerned about the lawyers publishing blog posts.He wondered if I had any ideas. I thought I’d share my response. Read more from Real Lawyers Have Blogs.

2. How to Have a Top-Ranking Law Firm Website

I have worked with over 18,000 attorneys and have seen just about every kind of law firm website there is. Some are great, many are good, and unfortunately, there are some that are really bad. As you can imagine, the attorneys who have the bad websites are the ones who think online marketing is a waste of time and money. And for them, they are right! Read more on The Rainmaker Blog.

Webmasters and SEO enthusiasts have been buzzing about what may be the latest Google algorithm update. According to Barry Schwartz at SearchEngineLand, an as-yet unconfirmed Google ranking update that targets link quality may have occurred in the past few days. Read more from LawLytics.

4. Your Website Should Work More Like NYTimes.com

This might seem outlandish, but we believe that law firm websites should function more like the New York Times website, NYTimes.com. You’re probably asking, “What the heck does NYTimes.com have in common with law firm websites?” Increasingly, the answer is: a lot. This is especially true for firms that have embraced content marketing. Read more on The Great Jakes Blog.

5. The Importance of High-Quality, Original, Focused Content

An essential component of SEO success for law firms continues to be high-quality, original, focused content. If there is one thing that Google is constantly looking to rank high in its organic results, it is high quality original content focused on the term the user searched. Read more from Justia: Legal Marketing & Technology Blog.