Software

Company Overview of FourthWall Media, Inc.

Company Overview

FourthWall Media, Inc. provides interactive television and advertising solutions for advertisers, programmers, and operators. It offers AdAim Audience Measurement Suite, which provides census-level measurement of audience activities and analytic technologies for ad buyers, network programmers, and service providers with data aggregator, audience analytics, behavioral profiling, and audience tracking and prediction modules. The company also provides Ad Widgets, an interactive advertising solution for television; TV Widgets, which are interactive applications that viewers download to their set-top boxes, retrieve content from predefined digital sources, and displays the content on the televisi...

FourthWall Media, Inc. provides interactive television and advertising solutions for advertisers, programmers, and operators. It offers AdAim Audience Measurement Suite, which provides census-level measurement of audience activities and analytic technologies for ad buyers, network programmers, and service providers with data aggregator, audience analytics, behavioral profiling, and audience tracking and prediction modules. The company also provides Ad Widgets, an interactive advertising solution for television; TV Widgets, which are interactive applications that viewers download to their set-top boxes, retrieve content from predefined digital sources, and displays the content on the television screen; and TV Widgets Studio, a suite of templates, tools, and processes to build and deliver custom-made ETV applications. In addition, it offers ETV Platform, a cross-platform enhanced binary interchange format (EBIF) solution that enables interactive and enhanced television services on legacy and advanced set-top boxes. The company distributes its products and technology through partnerships with MSOs and smaller operators. FourthWall Media, Inc. was formerly known as Biap, Inc. and changed its name to FourthWall Media, Inc. in October 2009. The company was founded in 1998 and is based in Plano, Texas with a research and development facility in Dulles, Virginia.

FourthWall Media, Inc. Key Developments

4C and FourthWall Fuse TV Data and Social Media Insights to Deliver the Future of TV Advertising

Feb 9 15

4C Insights, Inc. and FourthWall Media announced a partnership that will combine, and expand 4C's social and behavioral intelligence with FourthWall's anonymous, non-aggregated granular viewership data from millions of set-top boxes. This will allow advertisers to plan and execute targeted media campaigns more effectively than ever before. Built on more than 30 years of research in computational science by Chief Scientist Dr. Alok Choudhary, as well as more than eight years of data collection experience, 4C's proprietary technology analyzes a variety of social media networks to harness the richest collection of unbiased behavioral and interest data ever amassed. By sifting through trillions of pieces of data, 4C can deliver actionable insights for over 1.5 billion individual consumers; their interests and behaviors.

Starcom MediaVest Group and FourthWall Media announced a partnership granting agency access to anonymous, non-aggregated granular viewership data from millions of set-top boxes from FourthWall Media. Acxiom Safe Haven will work with both companies to insure that all data remains privacy compliant. This partnership looks to advance television's ability to become more precise by harnessing the power of set-top box data to do more than improve the current ratings system. It builds on SMG's pioneering work in the advanced television space to incorporate second-by-second set-top box viewership data to power media allocation and optimization, as well as sophisticated cross-media attribution analytics. With this agreement, SMG will integrate the FourthWall Media dataset with TARDIIS, its planning and buying platform, and its multi-touch attribution analytics platform, to help clients benefit from maximized budget efficiency and more precise consumer experiences.

FourthWall Media announced Precision Diagnostics, a tool for cable operators to monitor their physical plant to detect problems in advance of any customer disruptions. MassiveData(R), a division of FourthWall Media, is expanding the return path data collected from millions of set-top boxes to include deep diagnostics that report on the health of devices and the cable network overall. The Precision Diagnostics product provides key set-top box and plant information in a variety of areas including model information, frequency and signal levels, plant and network information, DVR health, VOD service information, crash and reset status and many others. Precision Diagnostics is scheduled to enter service January, 2015.

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