Join in the fun as one of the world’s most recognisable sneaker families is celebrated around the globe for Air Max Day. 28 years ago to the day, on the 26th March 1987, cushioning technology was changed forever as the original Air Max incorporated a window to the sole, creating visible Air. Now it’s time to acknowledge Nike’s revolutionary contribution to running shoe culture in 24 hours of Air Max mayhem. Check out our collection at Pro-Direct Select, join the conversation and keep your eye out for our exclusive competitions!

Sometimes you have to see something to believe it. In the case of the original Air Max, it was about making the invisible visible. Air-sole cushioning,
a technology first pioneered in the 1978 Nike Tailwind, had been largely overlooked as an innovation, purely because it wasn’t something that could be
seen by the wearer. In 1987, that disregard was replaced with intrigue, as precocious architect-come-designer Tinker Hatfield took inspiration from the
on-display, exposed interiors of Paris. With its pronounced bubbles of air, the Air Max provided a window to the sole of the shoe, showing off the
high-performance cushioning in action.

In the decades that followed, the Nike Air Max became a cultural icon, appearing not just on running tracks, pavements and sidewalks, but also on TV
screens and catwalks. Now, with hundreds of brightly-coloured, fully-realised variations on Tinker Hatfield’s original silhouette sketch occupying
store shelves in territories around the world, the Air Max remains as popular as ever.

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Nike Sportswear Air Max 1 Leather

The premium materials and full-length cushioning of the Nike Sportswear Air Max 1 Leather deliver all-over comfort and classic styling.