Perhaps the New Beverly could offer some type of membership or club, for frequent patrons? Maybe build points towards concessions or tickets with regular purchases?
I think these are helpful things at other theaters. But I do find myself at the New Beverly a lot!

Welcome to the forum Davwir! Some sort of membership or loyalty program is definitely an interesting idea. One program that some of our regulars use is MoviePass – they pay an up-front monthly cost to MoviePass and then receive a credit card that allows them to buy a movie ticket a day at participating theaters, including the New Beverly. https://www.moviepass.com/