WEBVTT rtDATA MASTERMINDS OF THE TRUMP CAMPAIGN. MATT BRAYNARD IS THE EXECUTIVEDIRECTOR OF "LOOK AHEAD AMERICA"... rt"NEW HAMPSHIRE SGOING TO BE, PROBABLY, THE STATEWE ADVANCE TO NEXT. WE VE IDENTIFIED MAYBE 15,000 INACTIVEVOTERS WHO WE WOULD CONSIDERDISAFFECTED,PATRIOTIC AMERICANS, ANDPOTENTIALLY 100,000 rtOR MORE UNREGISTERED ADULTS WE RE GOING TO REACH OUT TO." BRAYNARD AND THE TEAM HE HIRESrtHERE WILL IDENTIFY AND TARGET GRANITE STATERS THROUGH PSYCHOMETRICS, USING COMERCIALLYAVAILABLE DATA TO IDENTIFYPEOPLEWHO THINK ALIKE.rt"NORMALLY IT GETS APPLIED TO LIKELY VOTER UNIVERSES FOR PURPOSES OF PERSUASION. WE RE APPLYING IT TO IDENTIFY PATRIOTIC AMERICANS WHO VE BECOME DISAFFECTED AND rtCYNICAL, SO WE CAN ENGAGE THEM ON ISSUES RELEVANT TO THEM,GET THEMREGISTERED, GET THEM EDUCATED,AND TURNTHEM OUT TrtO VOTE."IN NOVEMBER 2016 DONALD TRUMP ALMOST WON IN NEW HAMPSHIRE BYDRAWING PEOPLE TO THE POLLS WHO DON T NORMALLY CAST BALLOTS.rt"DONALD TRUMP S VOTE IN NEW HAMPSHIRE LOOKED DIFFERENTFROM MITT ROMNEY S, LOOKEDDIFFERENT FROM JOHN MCCAIN S -IN PART BECAUSE OF THOSE MORE RURAL AREAS.rt FOR A LOT OF THE LAST DECADE, RURAL NEW HAMPSHIREWAS TRENDING DEMOCRATIC,BUT DONALD TRUMP ALMOST WON NEW HAMPSHIRE BECAUSE HE WAS ABLE TOrtTURN THE TIDE." LOOK AHEAD AMERICA SAYS ITWON T BE COORDINATING WITH THEPRESIDENT... BUT FOR DEMOCRATSTHAT S NOT EVEN THE BIGGEST CONCERN. BRAYNARD SEES THIS rtOUTREACH AS AN ANTIDOTE TOEXTREMISM, BUT DEMOCRATS WORRYHE WON T WEED OUT THOSE WHO ADVOCATE HATE."THE ORGANIZING AND ACTIVATING OF THESE EXTREMISTS, rtTHESE WHITE SUPREMACISTS, REALLY COULD HAVE A DETRIMENTAL EFFECT ON THE ENTIRECULTURE OFNEW HAMPSHIRE.rt" HUCK MONTGOMERY, ACONSULTANT WHO WORKS ON VOTER ISSUES, QUESTIONS WHAT LOOKAHEAD AMERICA WILL EVENTUALLYDO WITH ITS DArtTA. "THE IDEA OF USINGPSYCHOMETRICS TO PROFILE SOMEONEON A PATRIOTISM SCALE AND THENUSING THAT -- FOR WHATEVERPURPOSES -- IS ALARMING."

Braynard and the team he hires in New Hampshire will identify and target Granite Staters through psychometrics, using commercially available data to identify people who think alike.

"Normally it gets applied to likely voter universes for purposes of persuasion," Braynard said. "We're applying to to identify patriotic Americans who've become disaffected and cynical, so we can engage them on issues relevant to them, get them registered, get them educated and turn them out to vote."

In November 2016, Donald Trump almost won in New Hampshire by drawing people to the polls who don't normally cast ballots.

"Donald Trump's vote in New Hampshire looked different from Mitt Romney's, looked different from John McCain's, in part because of those more rural areas," said Dr. Dante Scala, political science professor at University of New Hampshire. "For a lot of the last decade, rural New Hampshire was trending Democratic. But Donald Trump almost won New Hampshire because he was able to turn the tide."

Look Ahead America said it won't be coordinating with the president but for Democrats that's not even the biggest concern.

Braynard sees this outreach as an antidote to extremism but Democrats worry he won't weed out those who advocate hate.

"The organizing and activating of these extremists, these white supremacists, really could have a detrimental effect on the entire culture of New Hampshire," New Hampshire Democratic Party Chairman Ray Buckley said.

Huck Montgomery, a consultant who works on voter issues, questions what Look Ahead America will eventually do with its data.

"The idea of using psychometrics to profile someone on a patriotism scale and then using that, for whatever purposes, is alarming," Montgomery said.

Braynard said Look Ahead America will also be focusing on voter fraud issues. He said the plan is to eventually have field officers, employees and volunteers along with observers at the polls.