LG Electronics launched the highly anticipated LG Shine – a stunning, design-forward slider phone that brings sophistication and allure together with high technical specifications and features, including expandable memory (MicroSD card) and an auto focus camera by Schneider-Kreuznach. The latest in LG’s premium Black Label series of mobile phones, the LG Shine will be available in 2 variants – the 3.5G HSDPA-enabled KU970, and the 2.5G EDGE-enabled KE970. The Launch took place at local bar Clinic at Cannery. Check out the full pictures.

LG Electronics launched the highly anticipated LG Shine – a stunning, design-forward slider phone that brings sophistication and allure together with high technical specifications and features, including expandable memory (MicroSD card) and an auto focus camera by Schneider-Kreuznach. The latest in LG’s premium Black Label series of mobile phones, the LG Shine will be available in 2 variants – the 3.5G HSDPA-enabled KU970, and the 2.5G EDGE-enabled KE970.

The Launch took place at local bar Clinic at Cannery. When closed, Shine oozes sophistication with a perfectly reflective 2.2” screen. Slide open the super-thin brushed metal body and the ‘magic mirror’ full colour screen comes to life, while Shine’s keys are bathed in a cool blue light. Access to Shine’s menu system is by an easy-to-use multi-function scroll key.

Also, Shine’s equipped with a comprehensive media player with multi-codec support (MP3, WAV and ACC++) and real spectrum display. Shine also supports GPRS and EDGE network compatibility, Bluetooth and USB connectivity. The availability of 3.5G High-Speed Downlink Packet Access (HSDPA) in Shine provides unparalleled data transfer speeds and network capacity, bringing mobility to the next level by supplying powerful Internet-based and content-rich applications to the consumers.

“2007 is the year to Shine,” says Mr. Howard Lee, Managing Director of LG electronics Singapore. “People are naturally drawn to beauty and shiny objects – they convey messages of happiness, joy, excitement and desire, all the traits that perfectly describe the Shine phone. With an appeal that goes far beyond the simple requirement of owning a mobile, LG has yet again raised the bar in the mobile phone market by blending beauty, sophistication, and technical innovation.”

Already available in Korea, Shine has sold more than 180,000 units since November 2006, with more than 3,500 units a day still being sold! LG expects a significant level of excitement and sales in Singapore following a high profile launch campaign in the UK fronted by world famous illusionist David Blaine earlier this year.

“As the second handset in the Black Label series, there will be comparisons with LG Chocolate which was one of the hottest selling phones in 2006. While Chocolate undoubtedly established LG as a force in the design-led mobile sector, Shine offers a completely unique proposition, appealing to a wider audience with a different aesthetic and technological attraction.”

The LG Shine will be available locally at major mobile phone retail outlets from 5 May 2007 priced at SGD$ 698 (without plan) for KU970 and SGD$ 668 (without plan) for KE970.