informercial

Arizona TV pitchman Don Lapre, the self-styled "King of Infomercials," has been found dead in his jail cell, just days before he was due to stand trial on charges of bilking investors and customers out of almost $52 million.

According to AZCentral.com, U.S. Marshals said Lapre's body was discovered on Sunday morning at a federal-contract facility in Florence, Arizona.

Officials suspect he committed suicide while in federal custody, but the death remains under investigation.