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In 1851, the U.S. Congress established the Customs District of Puget Sound for Washington Territory and Olympia became the home of the customs house. The town settled on the name Olympia due to its view of the Olympic Mountains to the northwest. The area began to be served by a small fleet of steamboats known as the Puget Sound Mosquito Fleet. In 1896, Olympia became the home of the Olympia Brewing Company, which brewed Olympia Beer until 2003. Olympia has a wide array of public parks and nature conservation areas. The Woodard Bay Natural Resources Conservation Area is a 600-acre parcel that preserves more than five miles of Puget Sound waterfront along the Woodard and Chapman bays of the Henderson Inlet. More »

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How well do you know the names of women who pursued careers in advertising and media despite the odds stacked against them and the norms of their time? Although I read marketing industry stories every day, I must admit I just learned about many of these trailblazing women while researching this post. As we celebrate Women’s History Month and read »

Before there was a craft brewery on every corner, there was Mass Bay Brewing Company. Founded on Boston’s waterfront by Dan Kenary, Richard Doyle and George Ligeti, Mass Bay was in the vanguard of the current craft beer movement. A postgraduation trip to Europe in 1982 had introduced college friends Kenary and Doyle to the range of beer read »

People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. The second annual Brand Content Survey sheds light on read »

A few weeks ago, I shared 11 podcasts we learned from in 2018. To continue the conversation, I asked a few of the podcasters featured to share their strategies on creating and promoting their content. To measure success, many podcasters, including WaitWhat (the team behind Masters of Scale), follow two key metrics:

While 2017 was the heyday for the entire crypto industry, in 2018 things turned a little darker.

Falling prices, fears around crypto regulation, lackluster institutional interest and concerns over the ICO funding model which had run rampant in the previous year, all combined into the perfect storm of crypto doom and gloom.

In 2004, the leadership of King Arthur Flour gathered to formally sign over control from longtime owners Frank and Brinna Sands to the company’s employee stock ownership program (ESOP). The two had been gradually transferring shares in the Norwich, Vermont, flour maker to the ESOP since 1996 as part of a long-planned exit. Opposed to selling the read »

Content marketers understand how long-form content, SEO, social media and video help raise brand awareness and build a loyal audience, but others in our orbit sometimes need convincing. That’s when having the right data comes in handy. Recent research shows why today’s brands continue to prioritize content in their marketing mix. When read »

The goal of wanting to provide excellent service is nearly universal—that is, most organizations want to provide excellent service to their customers. However, as we have seen at Disney Institute through our work training business leaders and organizations around the world, realizing and consistently delivering on this read »

Walt Disney once said, “In this volatile business of ours, we can ill afford to rest on our laurels, even to pause in retrospect. Times and conditions change so rapidly that we must keep our aim constantly focused on the future.”

Walt knew that change happens constantly, and that it is unavoidable, and he wanted his team to be read »

At Disney Institute, we believe training is a vital component of organizational culture and a key ingredient in fostering strong employee engagement. However, what we’ve observed through our work training business professionals over the past 30 years is that too many organizations tend to underestimate the amount ofread »

The role of a coach is to train or instruct others. Whether as part of a sports team or member of a work team, most people have probably experienced a coaching conversation. If done correctly, coaching can lead to peak performance among employees, and it can also help reinforce a collaborative culture at your company or organization. read »

Data is for the metro area
Sources: Moody's Analytics; Sperling's BestPlaces; U.S. Census.
Numbers as of October 2018

a - Value of 100 means that a family with the median income has exactly enough income to qualify for a typical mortgage on a median-priced single-family home. An index above 100 signifies that the family has surplus income.