Bar Gets Cease-And-Desist Order From Starbucks, Responds With Hilarious Letter And $6 Check

I thought this was so clever and figured ATSrs would appreciate it. Small biz goes back at Starbucks big biz threat in a sarcastic and humorous way.
They also sent them a check for $6.00 - the profit they made on their version of frappicino.

Starbucks is known for aggressively going after small businesses that appear to infringe on its trademark rights. So it was no surprise that a tiny
brewpub in Missouri got a cease-and-desist letter from the coffee chain after it started selling a beer called "Frappicino."

because SB's is / has been pushing this type of business model for years now. I read an article back a year ago or so that one such coffee shop was
using SB's coffee and due to the high amount of traffic at the shop, built a Starbucks ...right..next..door.

free enterprise.. of course!

But, they're failing to see is, this type of business practice will reap exactly what it's sowing..

I had no idea the word frappuccino was owned by Starbucks. Their coffees are weak and over priced so I go to a local chain for mine. I bet F-word beer
could be a big hit if they could get a similar product (frosty beer I imagine).

Britton said in a telephone interview Tuesday that he brewed up a new batch of "The F Word" last Friday. By then, the dispute was already drawing
attention on social media, and the beer sold out in three hours.

He's contemplating making more, based on the calls, emails and Facebook messages of support he said he's received from around the world.

"It's been unbelievable," Britton said. "People are just saying, 'Hey, read the story, good job.' I'm getting emails and Facebook messages from
Germany, China, England. People are just clamoring for it."

Those big businesses are like sharks in the water when "chum" is thrown overboard when it comes to stuff like this. The responding letter was
ridiculously funny, clever, and got the point across in the best possible way they could have given the circumstances. Filing paperwork for it in the
first place (from Starbucks) was just ridiculously ridiculous (there is a difference, trust me). They smell an extra penny lost like a crack addict
smells his/her next fix. Bloodhounds that can't see the forest for the trees so to speak. They spend way more money stomping on small folks than if
they just let it go.

You'll never get them to understand that though. One would almost think it's more about the "control" than the perceived losses.

I like the folks who sent the $6. If they were near me, I would go give them some profit just for the laugh.

On a trip out to Mountain View, CA last year I noticed a beer listed on the chalk board of a local bar named "Arrogant Bastard". Perhaps someone
should send Starbucks management and their retained lawyers a crate as a peace offering!

Here's something interesting I found out about this famous logo - although it pains me to post it I think it important for comparison

The woman in their green label with the perky breasts and weird twin-fishtail deal going on is a siren from Greek mythology.

According to the Starbucks blog, she was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle.
Remember that this was back in 1971, when Seattle was known for sailing and seaports instead of grunge rock, rain and hipsters.

In mythology, sirens are seen as a personification of the ocean -- and that's not a good thing. They're brutal sociopaths who murder you by being
attractive. According to scholars, they would sing an "irresistibly sweet" song that "lapped both body and soul into a fatal lethargy."

Much in the same way that countless people have been seduced by the lure of overpriced coffee, buying cup after cup until they finally succumb, buying
an Apple laptop and spending the rest of their lives at one of those tiny tables, joining the other broken victims.

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Shame mythological symbolism can't be trademarked......Greece could have sued Starbucks and could have had a way to get some of that national debt
sorted out.

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