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Our prospects have a different point-of-view. So how do we talk to prospects in a way they "get it" and enjoy our message?

By quickly identifying our prospect’s color personality.

Discover the precise magic words to say to each of the four personalities. This isn’t a boring research textbook on the four different personalities. This book shows a fun, easy way to talk to our prospects based on how they see and feel about the world.

The results are stunning. Shy distributors become confident when they understand how their prospects think. Experienced distributors have short conversations that get prospects to join immediately.

Why be frustrated with prospects?

Instead, quickly discover the four personalities in a fun way that we will always remember. We will enjoy observing and analyzing our friends, co-workers and relatives, and we will see the way they see the world. It feels like we have 3D glasses in our network marketing career.

Of the 25 skills, this is the first skill that new distributors should learn. Why?

1. It gives new distributors instant confidence.

2. It eliminates rejection.

3. It helps prospects listen with open minds.

4. It gets instant results.

What could be better than that?

We won’t have to look for great prospects when we know the four color personalities. We will have the ability to turn ordinary people into hot prospects by recognizing their color personalities and by saying the right words.

By using humorous, slightly exaggerated examples of the four personality traits, we will remember this skill and can use it immediately. Life is more fun when we are the only one with the 3D glasses.

This is the one skill that we will use every day for the rest of our lives!

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Editorial Reviews

Review

"Awesome, informative book for understanding how to talk and sell to different color personalities. Very easy to read and understand." - Melody A Roper, Amazon.com

"Very fast to read, easy to remember the highlights! Wish I had read this a long time ago! Communication is KEY to be successful in relationships. Not just for business, but for all of them." - S. Leeds, Amazon.com

"How to communicate with different types of people so they "get it"! I recommend this easy read to anyone, not just people in sales." - Stephanie Flowers, Amazon.com

"For anyone in network marketing, this is a great reminder that every person we talk to has a different personality type. Understanding that helps in understanding how to relate to them. I find the Big Al books to be easy to read and packed with practical suggestions to make things work." - Kathy Nicholls, Amazon.com

"This book's information makes it easy to figure out how to talk to anyone in the exact way they want to be communicated with. If you have ever called someone and became tongue tied as you tried to figure out what to say that would get the person interested in what you had to offer this book will solve the problem every time." - Terry Cox, Amazon.com

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What a great book!!!!! This took complex personality studies and simplified it for productive communication between different personalities. I feel far more confident as I work my business, knowing that I can relate with other personalities, and communicate effectively.

This book also helped me identify the strengths and weaknesses in my Yellow personality!!!! I would recommend this book to anyone, especially people in network marketing!

Another Awesome book by Big Al. This book's information makes it easy to figure out how to talk to anyone in the exact way they want to be communicated with. If you have ever called someone and became tongue tied as you tried to figure out what to say that would get the person interested in what you had to offer this book will solve the problem every time. Can't figure out why you and uncle Joe or brother John always clash? Want to know why your spouse or best friend always tell you to hurry up and finish the story, impatiently. This will help you start communicating like you never have before. Knowing the four colors personalities (Everyone is basically one of these four personality types) will not only help you market better but will improve ALL of your interactions with people. It has been both a game changer and a life changer for me and will be for you!!! I'm arealniceguy and I recommend this book. It may be the most important book you ever bought!!

Reading this book has brought about a new sense of excitement for my direct selling career. I feel my business will grow faster because the communication skills can be applied online as well as offline. The Four Color Personalities is a complete prospecting manual for direct sellers who want to show others the benefits of their products/services and business opportunity by NOT having to be persuasive, salesy or annoying. Scott Allen www.sja1957.com

I have been reading Tom "Big Al" material for many years, he is one of the reasons I have earned multiple seven figures in network marketing. This book about personalities is a gem!!

If you want to be a master communicator, this is the book for you, it is not only a great network marketing training, but it will increase your effectiveness when you communicate with others, including your kids!!

You will become a "multilingual" communicator. It will give you an amazing advantage over 99% of the competition (the other 1% will read an apply this book :-))

This is not a very in depth treaty on Freud, Erickson or Star Trek Mr Spock theories , this is the book perfect for the rest of us! it is fun and easy to read, I read it in one day with my wife, we laughed, we cried (of happiness), and we are now recommending this gem to our organization..

Buy it, read it and use it, specially if you are in our organization..:-)

After explaining something apparently exciting to someone for a business I usually present numbers, growth planning, best and worst scenario and surprisingly I don't see the expected interest reaction. Now I know the issue. I'm sort of a numbers and projections guy (green) and don't speak accordingly to other people's personalities and interests. From now on I have to first have a quick conversation to LISTEN and only then make my presentation according to the interests it the prospect.Great book!

I love personality profiles and have read much on the subject so when I saw that Tom "Big Al" Schreiter wrote a new book utilizing the 4 personality types specifically geared for Network Marketing I had to get my hands on it.

With that said, Tom makes it clear this is not an in depth book on the intricacies of personality profiles, but gives a very simple basic overview with how it pertains to and how to utilize them in your Network Marketing business.

This is a great read and everyone in Network Marketing should go through this material.