Einhorn Products

Einhorn Products

Who are the people behind the project?

Waldemar Zeiler und Philip Siefer - we‘re einhorn. We‘ve known each other for years – above all from the Berlin startup scene. Before founding einhorn, we both built and established digital startups and have recently founded the „Entrepreneur‘s Pledge“ together. We‘ve already committed 50 experienced entrepreneurs to found at least one social business, in their lifetime, that leaves a „positive footprint“ behind and that also reinvests 50 percent of the profits into social or environmental projects. We‘ve committed ourselves to do just that. The idea for our first social business is einhorn. We want to show others that successful entrepreneurship can also have a social impact

What is this project all about?

Fair produced and brilliant in design: a combination that promises success. einhorn is a special condom. But, why? We all know the game: condoms are normally just a means to a way. They protect against sexual disea- ses and are a safe contraceptive method. But, do we actually like them? No. Most even find the purchase awkward. We‘ll even buy a bag of chips to camouflage the box on the conveyor belt. We want to change that with einhorn – we‘re going to package the condoms ourselves in chip bags designed by prominent designers. Instead of dreading the cash register, we‘re itching to get these babies home.

The last thing on your mind while buying a condom: how are condoms actually made? Condoms are produced out of natural rubber; the latex milk is produced primarily by rubber tappers in Asia through a very laborious harvesting process. Classical economics: those who do the most work often get the least of the profits – even though condoms‘ margins are comparable to luxury products. And we all know this same spiel: large areas of rain forest are cleared to plant rubber trees. What‘s more: poisonous pe- sticides are sprayed in order to protect these vulnerable monocultures from pests. The consequences: contaminated ground water. We want to change all of this in the next few years.

Our solution? We want to produce a fair and sustainable condom. But einhorn condoms are just the prelude since our main goal is that fair products are a no-brainer. And thereby every purchase becomes a good thing.

Why the name „einhorn“?

einhorn means unicorn in German. It is the most noble of all mythological creatures and represents, without exception, all that is good. By choosing einhorn condoms, you stand for exactly that: for good sex, for a good conscience, and good taste.

Who designed einhorn‘s packaging?

The packaging mirrors a chips bag and features pictures and illustrations donated by well-known artists and photographers like Berliner photographer and photoblogger Oliver Rath, Heji Shin, Sandra Bayer, or André Wagner.