Selecting A NameWhen selecting a domain name there are a few things
you should consider. In order to achieve the following objectives you might
want to consider registering a couple domains.

1) Brand name Recognition (ie.
YOURCOMPANYNAME.COM)

2) Search RelevancyIn part, Search Engines will use words within your
domain name to help determine your relevancy and where your site should
be listed when a web surfer conducts a search.

example: All other Search Engine ranking
criteria aside. A search for "Car Sales" would give "Car-Sales.com" a better
listing than "MeowMotors.com".

Another VERY IMPORTANT aspect of relevancy (which
is often overlooked) is LOCATION. If you only sell cars in Connecticut.
ConnecticutCars.com would help (literally) eliminate a world of competition
in search engine rankings.

3) Direct Results (Self Advertising Domains)It is no wonder some sites like "Business.com"
sold for millions of dollars. Perfect names are domains that not only help
with search engine listings, but those people might type directly into
the address bar of their browser (ex: business.com)

4) Find a Name that is Short and Easy to RememberTry not to register domainnamesthatareverylong.com

If you need help finding a suitable name there
are sites where you enter keywords and click search. The site will
give you a list of suggested and available Domain Names.