Pooja Bhatt: Brand Jism is a cultural war

Pooja Bhatt: Brand Jism is a cultural war

Pooja Bhatt, who is riding high on the success of her latest film, said that Jism 2 isn't just a film, it's a cultural war.

'Jism 2 has done a business of 21 crores in India over the weekend (despite releasing during Ramzan). Brand JISM my dears, is here to STAY! BRAND Jism is not merely a film. It is a cultural war. It is an EVENT. One that divides crowds passionately & turns its actors into STARS!' she tweeted.

And evidently, she isn't happy with Jism 2 being compared to Ekta Kapoor's Kya Super Kool Hain Hum. 'Jism 2 rakes in 21 crores plus over the weekend yet mid-day compares it to Kya super cool hain hum? Someone's PRO working overtime? LOL. I made Jism 2 for 12 crores including P&A & it got a 21 crore PLUS weekend! Vested interests in the industry can chew or choke on that! : )' she wrote.

The actress-turned-filmmaker also made it clear that she isn't interested in joining the 100-crore club. 'Do I belong to the 100 cr club? Do I make films for close to 90 cr that do business of 100 cr? Not a chance! You can KEEP your club!' she added.

Bollywood congratulates boxer Mary Kom

Bollywood stars congratulated boxer Mary Kom who has ensured a medal for India at London Olympics by beating Tunisian rival Maroua Rahali 15-6 in a one-sided quarter-final.

Amitabh Bachchan tweeted: 'Mary Kom !! wins her boxing bout, insured a Bronze ! What a story ! A Mother of two from Manipur, creates moment of pride for India !! Mary Kom ! When she was at her prime, women's boxing was not introduced in Olympics ..!! Still, fighting her way today for a medal !'

Raj Kundra ‏who is the co-owner of Super Fight League (SFL) even offered her a job. 'Happy to give Mary Kom a job in #SFL :)' he wrote.

Finally, The Dirty Picture to premiere on TV

Ekta Kapoor's The Dirty Picture, which was deemed inappropriate by the information and broadcasting ministry for prime time TV viewing, is finally set to premiere on television.

However, 11 minutes of scenes have been cut.

'Yes, The Dirty Picture will finally premiere on 26th Aug. At 12PM in the afternoon & 8.30PM the same night. Not post 11PM, as reported. Now the furore over the cuts! Yes, 11 mins hv been cut/muted. 2hours 11mins of the film remains. The essence of the story remains.. So??' tweeted Sneha Rajani, senior executive vice president and business head of Sony TV.