Christofle Unveils NYC Boutique

Christofle celebrated the grand opening of its new flagship boutique here last month, an unveiling that marked "an exciting new vision," according to the French silver company.

The new flagship, located on Madison Avenue between 69th and 70th streets, was designed by Stephane Parmentier and reflects the range of Christofle and its heritage. Highly reflective surfaces bounce light around the intimate space, which President and CEO Nicolas Krafft defined as a warm and inviting space and a true representation of the brand.

Next up for Christofle is a renovation of its Beverly Hills store, followed by a refurbishment of its shop in Harrods in London, Krafft said.