BackgroundGetting familiar with the wealth of literature at a young age, De Schoolschrijver improves social opportunities for children. De Schoolschrijvers are genuine children’s authors, teaching in the classroom once a week for six months. (De Schoolschrijver is the dutch name for writers in a classroom) They bring enthusiasm for reading, writing, stories and passion for language to the school children. The language skills of children increases measurable.

ChallengeDirk Pieter van Walsum, brand strategist at DPid: “The Schoolschrijver has many stakeholders, the writers, schoolkids, teachers, parents, sponsors. All with different interactions with the brand." A symbol, easy to understand, with a positive vibe and disrupting expectations.

SolutionDPid translated this wonderful purpose into a visual identity. Translating the brand essence – reading and writing – into one symbol. Reading, seeing, in the broadest sense. An open mind, ready to tickle the imagination. The pen as clear symbol for writers, writing and storytelling. A modern ‘storytelling’ logo with a subtle book reference. full of symbolism and movement.

We delivered: brand consulting, created the new logo and corporate identity, the webdesign and a wide range of marketing / communication items.