LG Fashion Week is just around the corner!!! LOVAS is set to hit the runway with Sisters on the 30th and I can’t wait to get some runway shots. These images were shot on location at Studio Cycle Group where I had the opportunity for more creative shots during the shoot and with such a great team, I will even say they look wicked. After finishing up the post and getting the books printed, I noticed that lots of folks have used an app for their mobiles to get a similar look…maybe if I waited, I could have saved me some time! See ya at the show.

With colours inspired by the periodic table of the elements, Elemental was a pleasure to shoot (a great team makes it so!) and the simple layout really allowed for the narrative to come through. Information about each look was added in post above or below each look with thin lines capped in arrowheads, reinforcing the scientific origins of the collection. Check out the cover shot I posted oh…just a little while back…