After more than a decade of trying, Amazon.com-owned grocery chain Whole Foods Market has opened in Burbank.

“Personally, I’m glad they took an extra 10 years – this is a great location.” Store Team Leader Dave Aebersold said. “Everyone I’ve talked to over the past several weeks has been so excited.”

Throngs of customers turned out Wednesday morning for the grand opening of the store, which sits at 3401 West Olive Ave. just across from the city’s corridor of film and television studios and not far from Providence Saint Joseph Medical Center. The health food grocer previously had wanted to set up shop near the equestrian center in Burbank’s Rancho District, but was turned down in 2007 by the city due to traffic concerns, the Business Journal reported.

The 42,000-square-foot store is designed to cater to its studio and hospital neighbors: The prepared food station is larger than those of other Whole Foods stores, and there’s a restaurant and bar called Studio71. Part of Talaria at Burbank – a mixed-use project that was approved in 2014 despite some pushback from local residents – the store is situated beneath a 241-unit luxury apartment complex.