Membership is Everyone's Job! But How?

May 2, 2012By: Celena T. NuQuay, CAE and Julie Koch CAE

Membership is what makes an association, but the job of member engagement is often relegated to a single department. For long-term success, an association must develop a member-centric culture. Here are a few ideas for membership professionals to get their colleagues on board.

Everyone who has worked in association management has heard many times that "membership is everyone's job." This key principle of association management should be true, given that the raison d'être for an association is meeting the needs of its members. However, while it sounds ideal, it is often easier said than done.