Agreement Includes Television, Internet, Wireless
and Marketing Rights Through 2024

INDIANAPOLIS--- The NCAA today announced a new 14-year
television, internet and wireless rights agreement with CBS Sports
and Turner Broadcasting System, Inc., to present the Division I
Men’s Basketball Championship beginning in 2011 through 2024
for more than $10.8 billion. As part of the agreement, all games
will be shown live across four national networks beginning in 2011
– a first for the 73-year old championship.

Additionally, CBS Sports and Turner Broadcasting have been
licensed and will collaborate on the NCAA’s corporate
marketing program.

Late Wednesday, the NCAA Division I Men’s Basketball
Committee unanimously passed a recommendation to the Division I
Board of Directors to increase tournament field size to 68 teams
beginning with the 2011 Championship. The recommendation will be
reviewed by the Division I Board of Directors at its April 29
meeting.

The new agreement sustains the long-term financial stability of
the Association. As with the current contract, approximately
96 percent of the revenue generated from this new agreement will be
used to benefit student-athletes through either programs, services
or direct distribution to member conferences and schools. Further,
the agreement ensures student-athletes across all three NCAA
divisions will continue to be supported in a broad range of
championship opportunities, access to funds for personal and
educational needs, and through scholarships in Divisions I and II.

Beginning with the 2011 championship, opening- , first- and
second-round games will be shown nationally on CBS, TBS, TNT and
truTV. CBS and Turner will split coverage of the regional
semi-final games. CBS will provide coverage of the regional
finals, as well as the Final Four® including the National
Championship Game through 2015. Beginning in 2016, coverage of the
regional finals will be split by CBS and Turner with the Final Four
and the National Championship game alternating every year between
the CBS Television Network and Turner’s TBS.

CBS Sports has broadcast the NCAA Division I Men’s
Basketball Championship since 1982. This year’s broadcast of
the Championship game earned an average national household
rating/share of 14.2/23, up 31% from a 10.8/18 last year, the
highest rating in five years.

Under the new rights agreement, NCAA March Madness on
Demand®, the Emmy Award-winning video player that provides live
streaming video of the NCAA Division I Men’s Basketball
Championship, will continue to be launched from NCAA.com and
CBSSports.com. Turner has also secured the rights for any
Time Warner digital property. The player will be operated and
developed by Turner and have enhanced digital rights allowing the
NCAA to deliver content for multiple Turner and Time Warner
platforms.

“This is an important day for intercollegiate athletics
and the 400,000 student-athletes who compete in NCAA sports,”
said NCAA Interim President Jim Isch. “This agreement will
provide on average more than $740 million annually to our
conferences and member schools to help student-athletes in 23
sports learn and compete.”

“We’re excited this agreement continues our
long-standing relationship with CBS, a partner company that has
captured the unique spirit of the collegiate model of athletics,
and brings a new partner in Turner Broadcasting to the Championship
and NCAA basketball,” added Isch.

“This agreement with our colleagues at Turner and the NCAA
secures CBS’s standing as a year-round leader in sports
television well into the next decade,” said Sean McManus,
president of CBS News and Sports.

“In this agreement, we have created a new strategic
partnership that not only makes this prestigious property an
ongoing core asset in our stable of major television events, but a
profitable one as well. We look forward to working with our
friends at Turner as together we combine our industry-leading media
assets to maximize the value of this great NCAA
Championship.”

"This is a landmark deal for Turner Broadcasting and we’re
extremely pleased to begin a long-term relationship with the NCAA
and our partners at CBS and to have a commitment that extends well
into the next decade," said David Levy, president of sales,
distribution and sports, Turner Broadcasting System,
Inc. “The NCAA Men’s Basketball Tournament has a
rich tradition and is one of the most talked about sporting events
every year highlighted by the Final Four and the National
Championship Game.”

"We are well-positioned to monetize our investment in NCAA
programming across three nationally distributed networks.
With the combined linear and digital assets of these two large
media companies we'll be able to maximize the exposure of the
Tournament, as well as provide incomparable access for viewers. "

Moving forward under the new contract, a committee headed by
Harvey Perlman, University of Nebraska-Lincoln chancellor, will
study and recommend prospective revenue distribution formulas to
the Division I Board of Directors. Under the current contract, 96
percent of all NCAA revenue is returned to membership either in
direct payments or in programs and services. The committee will
follow principles of the current formula that ensure access to
funds by student-athletes for educational, personal and emergency
needs; that favor a broad-based approach to sports sponsorship;
that continue to encourage more grants-in-aid rather than less; and
that promote enhanced academic support of student-athletes.

Additionally, given the NCAA emphasis on academic reform, the
committee will examine the need to strike a balance between
Division I men’s basketball championship performance and
academic achievement through either the NCAA’s Academic
Progress Rate or Graduation Success Rate metrics or both.

ESPN, the long-standing home for NCAA Championships such as the
Division I Women’s Basketball Championship, College World
Series, Frozen Four and others, will continue to broadcast a full
complement of events over the coming years as well.

“The economic challenges of the day are being felt on
campuses across the country. The amount of revenue from this
agreement isn’t the focus of this moment, rather it is the
long-term security it provides as well as what is done with the
money. We put our money where our mission is…supporting
student-athletes so they can be successful in the classroom and in
life,” said Isch.

About the NCAA
The NCAA® is a membership-led
nonprofit association of colleges and universities committed to
supporting academic and athletics opportunities for more than
400,000 student-athletes at more than 1,000 member colleges and
universities. Each year, more than 54,000 student-athletes compete
in NCAA Championships in Divisions I, II and III sports. Visit NCAA.org and NCAA.com for more details about the
Association, its goals and members and corporate partnerships that
help support programs for student-athletes. The NCAA is proud to
have the following elite companies as official Corporate Champions
— AT&T, Capital One and Coca-Cola — and the
following elite companies as official Corporate Partners —
Enterprise, The Hartford, Hershey’s, LG, Lowe’s,
Planters, State Farm and UPS.

About CBS Sports CBS Sports, a year-round leader in television sports,
broadcasts a portfolio of events on the CBS Television Network,
including the NFL’s American Football Conference; THE NFL
TODAY; college basketball, including the NCAA Division I
Men’s Basketball Championship; golf, including The
Masters® and PGA Championship; college football, including the
SEC ON CBS; the U.S. Open Tennis Championships; CBS SPORTS
SPECTACULAR, including track & field, auto racing and
gymnastics. In addition, the division directs the CBS College
Sports Network, a 24-hour national cable network; produces Inside
the NFL for Showtime; and partners with CBS Sports.com in creating
a recognized leader among sports Internet destinations.

About Turner Broadcasting System, Inc.,
Turner Broadcasting System, Inc., a Time Warner company, creates
and programs branded news, entertainment, animation and young adult
media environments on television and other platforms for consumers
around the world. Turner Sports, a division
of Turner Broadcasting System, Inc., presents some of the best and
most popular sporting events worldwide and is a leader in televised
and online sports programming. With events airing on TBS and
TNT, Turner Sports’ television line-up includes coverage of
NASCAR, the NBA, MLB and professional golf. The division’s
digital portfolio consists of NASCAR.COM, PGATOUR.COM and
PGA.com. In addition, Turner Sports and the NBA also jointly
manage NBA Digital, which includes NBA TV, NBA.com, NBA League
Pass, NBADLeague.com and WNBA.com.