photo: GE

In my Green State column on Grist on Thursday, I write about General Electric’s $200 million contest to find ideas and technologies to accelerate deployment of the smart grid:

Got a killer smart grid idea? General Electric has $200 million to spend.

Jeff Immelt, chief executive of the industrial conglomerate, flew into San Francisco to announce on Tuesday that GE was hooking up with prominent venture capital firms from Silicon Valley, the East Coast, and Europe to offer a supersized version of the X Prize for innovation. (GE and the participating venture capitalists are each contributing $100 million to the challenge.)

“We really believe this digital energy space is going to move fast and big as an economic proposition,” Immelt said before a hundred or so of Silicon Valley’s green tech elite who gathered for a lavish press event at the neo-classical Bently Reserve building in downtown San Francisco. “It also lays the groundwork for everything that needs to be done in an energy future, from nuclear to renewables.”

“GE can offer 50 to 60 percent of the solutions,” he added. “But the only way we can grow is by partnering with the venture community.”

And you too, Grist reader. GE will essentially crowdsource ideas, business plans, and potential startup acquisitions at a new site called Ecomagination Challenge: Powering the Grid. (“Ecomagination” is how GE brands its various environmental and green technology ventures and initiatives.)

Between now and September 30 you can submit ideas and vote on the best ones — the one scoring the most reader votes, and GE’s approval, wins $50,000. The company and its venture partners will award five other entries $100,000 each, which could lead to further equity investment.

A day into the smart grid challenge, ideas submitted from around the world range from wind farms on the Great Lakes to a proposal to “harness the energy from the Earth’s rotation.”

Now it’s doubtful that any startup entrepreneur worth her seed funding will risk floating a potential multimillion-dollar idea for all to see. But GE’s partnership with venture capital firms such as Kleiner Perkins Caufield & Byers and Rockport Capital Partners — not to mention its use of social media to troll for innovative ideas — speaks to the challenges of building a smart grid.

First we need to define what a smart grid is. Comparing it to the Internet is a favored analogy. The current power transmission system is patchwork of early-to-mid 20th century technology that sends electricity from power plants to homes, offices, and factories. It’s essentially a one-way, analog system.

What Immelt calls “digital energy” will transform the power grid into a two-way, interactive system through the use of software, sensors, and other devices that allow utilities and grid operators to control and monitor energy use from the household level up, as well as get real-time data on electricity demand and supply. The various parts of the grid — transformers, substations, power lines — will communicate digitally, alerting operators, for instance, when a component has failed.

The ability to collect and analyze such grid data is crucial for the mass expansion of renewable energy. Most forms of green energy — solar and wind, for instance — are intermittent and increasingly decentralized; there are more than 31,000 rooftop solar installations in California alone.

To maximize renewable energy production and minimize greenhouse gas emissions, utilities and grid operators must be able to balance electricity being fed into the grid from tens of thousands of such sources along with energy from centralized fossil fuel power stations.

And in the coming years, utilities will need to know the location and charging status of tens of thousands of electric cars, each one automobile battery both a consumer and a potential provider of electricity. (If 100,000 cars plug in at 9 p.m. in California just as wind farms hit peak production, a utility will want to use that emission-free electricity to charge up emission-free vehicles rather than rely on, say, natural gas-fired power plants.)

Think North America will sell the Think City, its two-seater battery-powered car, as well as a forthcoming five-seater called the Think Ox.

“We thought this would be a wonderful vehicle to bring to the U.S.,” said Kleiner partner Ray Lane. He’ll serve as chairman of Think North America, which will be a 50-50 joint venture between Think and Kleiner/Rockport. They declined to put a price tag on the investment but Lane said “we’ll invest what it takes.”

The Think City began rolling off the production line in Norway earlier this year and Think already has announced it will sell the car in France, the U.K. and Scandinavia. With its current battery, the City can go about 110 miles on a charge at a top speed of around 62 miles an hour. Lane said Think North America aims to sell the car in the U.S. market for less than a Toyota (TM) Prius, which retails for around $25,000. Batteries being developed by Think’s partners A123Systems in collaboration with General Electric (GE) will boost the range and top speed, Willums has noted.

“This is not just a one-off kind of deal,” says Rockport’s Wilber James, who is serving as Think North America’s president while a CEO search is underway. “Being venture capitalists, we’re on the cutting edge in battery technology. We’re not just passive investors; we’re very active in this company.”

Think CEO Jan Olaf-Willums, who appeared on stage with Lane and James, said he hopes to sell a few thousand cars next year — starting in California — and then ramp up to 30,000 cars. “We can put assembly plants anywhere in six months,” said Willums, referring to Think’s $10 million modular factories.

James and Lane seemed taken with the little electric. “I had the privilege of sitting in back of the City while Ray Lane drove the car with Jan-Olaf through the streets of Geneva,” said James. “It’s a fun car to drive.”

Green Wombat can confirm that. I drove a Think City last year when I visited Willums in Norway for a story I wrote for Business 2.0 magazine. The stylish two-seater with the roof-to-bumper glass hatch accelerates like a sports cars, thanks to the instant transmission of power from the electric motor to the wheels.

Willums brought two Thinks – one a sporty orange convertible, the other a black coupe — to Pasadena. “That will be a big seller in Los Angeles,” Lane told Green Wombat as a crowd gathered around the cabriolet in the Southern California sunshine outside the Langham hotel in Pasadena.

Since I drove the City last, it’s been been upgraded with an interactive, Internet-enabled touchscreen. The City will sync with your home computer, download your schedule, your shopping list and monitor your battery usage and driving habits, according to Dipender Saluja, whose Silicon Valley startup, Automatik, is developed the the technology to create what Willums calls a “computer on wheels.” The onboard system is designed to communicate with a smart utility grid so that the owner can be charged or credited for the electricity consumed or returned back to the grid from the car’s battery.

On Monday, I got behind the wheel of the Think City that sported a large sunroof and took a quick spin around the hotel grounds with Willums. Version 2.0 of the car was a more refined iteration of the pre-production car I drove last year in Norway but still a blast to drive.

Lane and Willums said Think will begin by selling a few thousand cars to corporate fleets. He also said Think North America is in discussions with utilities like PG&E (PCG).

About Green Wombat

Green Wombat is written by
Todd Woody, a veteran environmental journalist based in California who writes for The New York Times, the Los Angeles Times, Grist and Yale e360. He's one of the few people on the planet who have held a northern hairy-nosed wombat in the wild.

Todd formerly was a senior editor at Fortune magazine, an assistant managing editor at Business 2.0 magazine and the business editor of the San Jose Mercury News.