Twitter keyword-targeted "Promoted Tweets"

There’s an exciting new advertising opportunity in Twitter that could be productive and cheap for lawyers. Keyword-targeted “Promoted Tweets”!

For maybe the last 6 months, Twitter has been allowing people with Twitter accounts to run “Promoted Tweets,” which allowed you to display one of your tweets to Twitter users based on their geographic location (and a few other demographics). Not very focused for a service provider as specific as a lawyer and probably more annoying than useful for a lot of Twitterers.

A few weeks ago (April 2013), Twitter announced an enhanced version of their advertising platform which allows for keyword targeting. This is pretty exciting and what it means is that you can display one of your specially composed Tweets when someone tweets a certain phrase, for example, “looking for a lawyer” even if that person is not a “Follower” of your account. And it’s geographically focused so only people in your community will see your Tweet when they type in one of your target phrases.