Building Champions

Helping companies unlock their full potential, one leader at a time.

Project Goals

Originally, Building Champions spoke to individuals looking to improve their leadership. Our challenge was to design a compelling website that speaks to senior leaders and HR professionals looking for coaching for their organization without alienating the individual clients they have historically served.

Our Role

Defining our goals

Building Champions and Turn collaborated in a 2-day discovery workshop. Together we assessed the current situation, defined our goals for the business (as well as the project), and decided what outcomes we wanted to achieve for the new website. The executive coaches at Building Champions have been helping individuals unlock their full potential for more than 20 years. They believe thriving people make better leaders, and better leaders create high-functioning organizations. We were tasked to create a website that helped the user envision what life would be like after coaching.

Generating ideas

Turn helped develop customer journey maps for the target personas. By thinking through each stage of the user journey (on and off the site), we are able to generate ideas and digital tools that help the user get what they are looking for. Imagining what the customer’s day might look like helps to alleviate any pain points they may have.

Creating the design prototype

Defining goals for each page of the new website, we then wrote copy and set a hierarchy for each item on the pages. This reduced clutter and provided clear pathways for the user. Finally, with that content plan in place, we designed multiple concepts and created designs for each unique page type on the new website.