Sprinklr Acquires Social Visualization Leader Postano

World’s Leading Visual Marketing Platform Will Elevate Brands’
Ability to Bring Social Engagement to Life Offline via Large-Screen
Displays at Major Events, in Stores, and Beyond

April 01, 2016 09:33 AM Eastern Daylight Time

NEW YORK & PORTLAND, Ore.--(BUSINESS WIRE)--Sprinklr,
Inc., the world’s most complete enterprise social technology, todayannounced
it has completed the acquisition of Postano,
the leading social visualization platform, from TigerLogic Corporation
(OTCQX:TIGR). Postano brings social content and the voice of the
customer into offline, immersive brand experiences through stunning,
large-scale digital displays. The acquisition, Sprinklr’s tenth overall
and ninth in the past two years, brings another powerful component to
the industry’s most complete social platform.

For many brands, fan engagement is key to delivering a superior customer
experience, one of the primary benchmarks by which a company is judged.
In fact, Gartner
has said ‘customer experience is the new battlefield’ for marketers and
estimates that in 2016, 89% of companies expect to compete mostly on the
basis of customer experience – up from 36% in 2010. With the acquisition
of Postano, Sprinklr’s commitment to helping brands create moments their
customers will love extends even further to live, ‘real-world’ events
that transcend the gap between online and offline experiences.

“We live in an age of socially empowered and connected customers where a
brand’s ability to deliver great experiences matters more than anything.
Too many companies think about those experiences strictly in online or
offline terms, but the ‘divide’ between the two is imaginary in the
minds of customers. It’s time for brands to start thinking that way,”
said Ragy Thomas, Founder & CEO, Sprinklr. “Postano’s incredible visual
technology and creativity will take Sprinklr’s visualization
capabilities to a whole new level, letting businesses see the voice of
their customer and giving brands a unified way to engage with them
online and offline.”

“We launched Postano to capture the excitement fans would feel when they
saw their social content leap from their mobile device to the stadium
screen. From retail stores to corporate lobbies to stadiums, we’ve been
able to turn large digital displays into amazing canvases for brands to
capture the creativity of their customers and transform it into an
engaging experience for everyone,” said Justin Garrity, President,
Postano. “Our customers have always wanted our visualization technology
to integrate and be part of a complete customer engagement platform, and
today, I’m proud to say they can have exactly that – with the very best
in the business.”

Based in Portland, in what will become Sprinklr’s twelfth global office,
Postano enables brands to find, curate, and analyze the best social fan
content and publish it as beautiful visualizations across web, mobile,
and large screen displays. Its clients include world-renowned brands
like Michael Kors, Time, L.A. Kings, Cleveland Cavaliers, and more than
200 others in industries including sports, retail, events, and beyond,
many of which, like McDonald's are already working with both Sprinklr
and Postano to leverage the power that visualization of social data
brings to their businesses.

Through the integration with Sprinklr’s Experience Cloud™, brands will
not only be able to listen to, but actually see the voice of their
customer and bring it to life through the best social display capability
in the market – all in one platform. Postano’s technology will elevate
Sprinklr’s Command Center and other digital display capabilities, giving
brands greater creativity and scale in the execution of visual
experiences online and offline.

Sprinklr is the world’s most complete enterprise social technology,
purpose-built for large companies to drive business outcomes and manage
customer experiences across all touch points. Called “the
most powerful technology in the market,” Sprinklr's fully integrated
social experience management software powers more than four billion
social connections across 77 countries. Headquartered in New York City
with more than 1,000 employees globally, Sprinklr is revolutionizing
customer engagement for more than 1,000 of Fortune’s top
enterprise brands, including IHG, Starwood, Microsoft, Samsung, and
Nasdaq, and partners like Deloitte Digital, Accenture, Havas, and
Razorfish. For more information, visit sprinklr.com
or tweet us at
@sprinklr.

About Postano

Postano is a real-time, visual marketing platform that finds and curates
the best social fan content and publishes that content as stunning
visualizations across web, mobile and live screen displays for
industries such as sports, retail, events and beyond. The platform helps
customers engage and strengthen their social channels, including on
Facebook, Twitter, Instagram, Vine, Tumblr, Vimeo, Google+, Flickr,
Foursquare, Youtube, Weibo and RSS feeds. Postano, which is TigerLogic
Corporation’s flagship product, is based in Portland, Ore. For more
information about Postano, visit www.postano.com.

About TigerLogic

TigerLogic Corporation (OTCQX:TIGR) is a global provider in engagement
solutions including Omnis, a mobile development platform, and Postano, a
social media aggregation and display platform. For more information,
please visit www.tigerlogic.com.