What data gets reported to Google Analytics?

We report the following information via a 'transaction': - id: Order Id - revenue: Total revenue - currency: Currency

Then for each gift card we add an 'item' to the transaction above containing: - id: Order Id - name: Gift card code + item bought name - sku: The item's SKU, if specified, or the item name if no SKU specified - price: The gift card price paid - currency: Currency

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