Smash hit Dons deal

Cherry Red Records are marking 10 years of sponsoring our stadium by increasing their financial backing in an effort to make AFC Wimbledon more competitive at League One level.

The Dons host Bolton Wanderers this Saturday in AFC Wimbledon’s first home match in the third tier of English football - and there will be no prouder man than Club Vice-President Iain McNay.

However, Iain, who is founder of Cherry Red Records, does not want his beloved Wimbledon to just stand still and he thought long and hard about an idea that would provide extra sponsorship funds for the club.

“This season we wanted to increase our backing quite substantially,” said Iain. “The increase will go to Neal’s playing budget as we all know it’s important that the manager has more funds to help us compete at the higher level.

“We decided that Cherry Red Records would put more money in and then Adam Velasco our Managing Director had the idea to ask our friends and suppliers from other record labels if they would like to put a few bob in too. This is in return for a mention in the programme and to attend games as guests of the club. It’s been well received as we have 18 companies who have said that they will put a bit of money in. They will come to one match a season as part of the deal and get their logo in the programme.

substantial now, which is great. I’ve been a Wimbledon supporter for well over 40 years and I love the community that AFC Wimbledon is now a part of. However, I also know how important the wage budget is for us to compete. I want us to stay in League One and for us to progress as a club.” “We’ve managed to make the sponsorship sum even more

AFC Wimbledon’s first association with Cherry Red Records started in the early years after reformation with the company sponsoring the President’s Lounge, before having the stadium named after it.

Iain believes it is great timing for his company to increase backing for the club with Cherry Red Records having enjoyed one of its best years yet since forming in 1978.

Marc Almond, The Fall, Dodgy, Hawkwind and Sarah Cracknell.” “So far this year Cherry Red is 10th in the market share chart for album sales,” added Iain. “The top record labels are the likes of Universal, Sony and Warner Brothers, but for us to be in the top-10 makes it a really good year. We continue to put out quite a lot of diverse records and a lot of catalogue reissues. However, we’ve also releasing new albums by many artists including