Six reasons to choose Windows Phone

The most personalsmartphone assistant

Cortana is powered by Bing. She gets to know you bylearning your interests over time. She looks out foryou, providing proactive, useful recommendations.And Cortana keeps you closer to those you careabout most.

Cortana makesyou smile

The world’s most personal smartphone

PERSONALIZATION

Windows Phone has Live Tiles, which bring personalized information right to your Start screen. Pin your friends and family to see their timeline posts, status updates, and tweets in real time. You can pin apps, websites, music albums, and whatever else you can’t live without.

START BACKGROUND

Pick a favorite photo to shine through certain Tiles. Another way your Windows Phone reflects what matters most. Learn more

MAKE IT YOURS

You can rearrange your Start screen Tiles and adjust their size based on the stuff you care about. With two to three columns of personalized Tiles and the ability to switch your phone’s accent color, make it how you want, whenever you want. Learn more

Take your best shot

CAMERA

Everyone’s a great photographer with Windows Phone. Whether you want the Windows Phone with the best video recording or prefer one with 41 megapixels for detailed photos, there’s a Windows Phone for you. And no matter which you choose, you can shoot, edit, and share photos instantly.

PHOTO APPS

Apps like Instagram and Photosynth help you enhance your photos. Lens apps, built in to your camera, add great filters and special effects.

BURST MODE

Capture multiple photos with one press of the camera button, so you can get that perfect action shot. Learn more

COLLECTIONS

It’s easy to find photos since they are automatically organized by date, location, and activity.

Windows across all your screens

CONNECTED DEVICES

Your life is full. Full of people, events, music, photos, and videos. We’ve reinvented the Windows experience across all your screens—phones, tablets, and PCs—so you can shoot, share, work, and play anywhere.

A world of apps

APPS+GAMES

Find the apps you love on your Windows Phone. Discover apps that send real-time updates to your Live Tiles. Whether it’s new Vine videos or daily deals on Groupon, the stuff that matters to you is alive on your Start screen. And Windows Phone is always on the

WORD FLOW KEYBOARD

ACTION CENTER

In one swipe see notifications like email, texts, and social media updates. You can also access four personalized quick actions, so you can easily switch on and off Wi-Fi, Airplane mode, and more. Learn more

BATTERY SAVER

Turn it on when you’re running low to make the most of your battery life. Learn more

STORAGE SENSE

See how you’re using storage and easily transfer apps from your phone to SD card, to maximize space.
Learn more

DATA SENSE

Get a clear picture of how you're using your data and find solutions for conserving it, like free Wi-Fi hotspots. Learn more

WI-FI SENSE

Connect to free Wi-Fi hotspots automatically. It can also connect you to your