purpose-driven

people-first

passion-led

documentarian

cause-driven | storytelling

As a media outlet, organization or brand it takes effort to stand out in this noisy world of ours. You need to be bold and be seen. To have a purpose-driven message or socially-responsible cause. And to connect and move your audience.

Visually storytelling – through both photo & film – is one of the most powerful ways to do that.

These days almost anyone with enough clicks of a camera can capture beautiful imagery. My work is about the subtleties… exposing the unique in the seemingly ordinary; documenting the small moments that weave into a truly authentic & moving story; and capturing that with personality and emotion.

This is the stuff that will set your media apart, that will make you profound, empowered and empowering.

laura fravel | the storyteller

Over the past 15 years, I’ve been at the forefront of visual storytelling, as a filmmaker & photographer, for National Geographic, the Washington Post, The New York Times, PBS, museums exhibits, nonprofits and NGOs. I’ve helped celebrate the progressive women of Rwanda and water relief aid efforts in impoverished nations, brought awareness to the importance of vaccines and educated the public about infectious diseases; I’ve crossed the Atlantic on an aircraft carrier, and come nose-to-snout with a whale shark.

Today, I run a boutique production studio with a personal, intimate approach. I help media outlets, organizations, and social enterprises find their unique story and share their purpose.

I take a documentary, journalistic approach, digging deep to find the subtle yet powerful moments that add up to the whole, and bringing out the extraordinary in the ordinary.

I love my morning lattes, my meditative jogs, sailing the ocean, and traveling the world with my kids. And I love nothing more than connecting with others and making them smile, celebrating people and sharing our collective humanity.