"Snowed Under" interactive digital story

"Snowed Under" was a graphic novel I wrote to encourage prospects to get an Agile Certification from the Project Management Institute. This multi-tiered story required users to answer project management questions at various junctures before advancing to the next page. More than 50% were engaged enough to read the whole story, and 60% said they planned to obtain the certification. Support included social media, as well as the kickoff banner ad you see below.