Gay marriage fight, `kiss-ins' smack Mormon image

From left, Edward Basile, Stephanie Riley, Lawral Wornek, and Christina Molieri laugh after kissing at Love Park in Philadelphia on Saturday Aug. 15, 2009, during a kiss-in organized by gay rights activists. On Saturday activists are gathering around the U.S. and Canada for the Nationwide Kiss-In. (AP Photo/Joseph Kaczmarek)
— AP

From left, Edward Basile, Stephanie Riley, Lawral Wornek, and Christina Molieri laugh after kissing at Love Park in Philadelphia on Saturday Aug. 15, 2009, during a kiss-in organized by gay rights activists. On Saturday activists are gathering around the U.S. and Canada for the Nationwide Kiss-In. (AP Photo/Joseph Kaczmarek)
/ AP

"For both sides to peaceably coexist, we're all going to have to engage in some very deep soul searching," said Williams, a Salt Lake City-area activist and host of a liberal radio talk show.

Church insiders say Prop. 8 has bred dissent among members and left families divided. Some members have quit or stopped attending services, while others have appealed to leadership to stay out of the same-sex marriage fight.

But church spokeswoman Kim Farah said Friday that Mormon support for traditional marriage has nothing to do with public relations.

"It's too easy for those whose agenda is to change societal standards to claim there are great difficulties inside the Church because of its decision to support traditional marriage," Kim Farah said. "In reality the Church has received enormous support for its defense of marriage."

Mormonism teaches that homosexual sex is considered a sin, but gays are welcome in church and can maintain church callings and membership if they remain celibate.

The church has actively fought marriage equality legislation across the U.S. since the early 1990s and joined other faiths in asking Congress for a marriage amendment to the Constitution in 2006.

Last year at the urging of church leaders, Mormons donated tens of millions of dollars to the "Yes on 8" campaign and were among the most vigorous volunteers. The institutional church gave nearly $190,000 to the campaign – contributions now being investigated by California's Fair Political Practices Commission.

After the vote, many gay rights advocates turned their anger toward the church in protests and marches outside temples that singled out Mormons as the key culprits in restricting the rights of gay couples.

That constituted a setback for the faith, argued Jan Shipps, a professor of religious history and a Mormon expert from Indiana University-Purdue University Indianapolis.

Mormonism, Shipps said, has struggled with its image since its western New York founding in 1830 for a host of reasons, including polygamy.

Leading up to Salt Lake City's 2002 Olympic Winter Games, the faith worked hard to craft a modern, mainstream image, touting its unique American history, culture and worldwide humanitarian work to thousands of reporters.

"This really undercut the Mormon image that had been so carefully nurtured during the Olympics," Shipps said.

Church representatives don't discuss public relations strategies or challenges publicly, but at a semiannual conference in April, church President Thomas S. Monson seemed to be clearly feeling a post-Prop. 8 sting.

In an era of "shifting moral footings," Monson said, "those who attempt to safeguard those footings are often ridiculed, picketed and persecuted."

That argument doesn't wash for Linda Stay, whose ancestors were early Mormon converts. Stay said she was doubly transformed by Prop. 8. She and her husband, Steve, finally quit the church – along with 18 other family members and a few close friends – and became gay right activists.

The St. George woman's family, which includes two gay children, will play a central role in a documentary film, "8: The Mormon Proposition" currently in production. Stay's son, Tyler Barrick, married his boyfriend in San Francisco on June 17, 2008, the first day gay marriage was legal in California.