Ann Summers Ramps up Mobile and Omnichannel

Tell us about the Ann Summers affiliate programme

With 140 high street stores in the UK, Ann Summers stocks a range of products including lingerie, adult products, hen night essentials, books, DVDs and more. The program has an average order value of £40 and what’s more, customers enjoy free delivery and returns on all orders over £45.

So what's new?

The Ann Summers affiliate program is in the process of consolidating to Webgains and over the next few months is going to be completely re-designed. We have a whole host of changes planned which are going to be hugely beneficial for publishers. The affiliate channel offers great value for Ann Summers and so considerable time and energy will be invested over the coming year.

We want to enable as many publishers as possible to capitalise on Ann Summers’ premier position on the high street so the next big development will be to ramp up both our mobile and omni-channel activity and to reward publishers for driving footfall into stores. We have the technology in place for users to redeem custom codes in store so we’re keen to get this underway as we move into Q4.

And what does this mean for publishers?

Publishers will have more resources and materials to use than ever before. There will be several promotions and codes running over the coming months including exclusive and vanity codes available.

We also have plans to implement multiple product feeds. We know there are numerous publishers who are keen to promote some of the Ann Summers ranges but for whom the entire product catalogue won’t be appropriate. By implementing these multiple feeds publishers can be more selective about the kind of products they are displaying on site.

We are also very keen to work with different types of publishers on a more personal level. For publishers who need it, we’ll be providing bespoke copy, content and creative along with other promotional material.

What commission does Ann Summers offer its affiliates?

To celebrate the consolidation and relaunch of the program, we’re currently offering publishers 10% on all sales. We are also currently working behind the scenes on a great new commission structure that we hope publishers will find appealing, details of which will follow shortly, together with numerous publisher incentives and competitions.