MBA | Full Time

Brand and Product Management

The goal of the Brand and Product Management concentration is to prepare you for positions in brand and product management across a broad array of industries. Positions associated with brand and product management typically include P/L responsibilities for a product or product line along with a strong advocacy role for the long-term success of the brand. Opportunities for brand management expertise continue to expand as a growing number of companies and industries recognize that their brands are often the most valuable asset that the company creates, markets and manages. While pioneered within the consumer packaged goods industry, brand and product management has become a critical component of almost every company’s competitive strategy.

Brand and product management jobs often entail running multi-million dollar product businesses and hence provide excellent opportunities for those interested in general business and entrepreneurship. As brand management skills have become critical in the more central marketing strategy efforts of many leading organizations, brand management is increasingly a route to CEO positions. Graduates of the program have also leveraged their brand management skills into account management positions with advertising and communication consulting firms.

Student Organizations

Student organizations open the doors to relationships, leadership development, professional growth, increased understanding and just plain fun. Below are some student organizations you may wish to consider as you look to tailor your Texas MBA experience.