Your existing marketing playbook just isn’t performing anymore. People are ignoring your ads, few users are clicking through, conversions are dropping. It’s getting harder and harder to acquire new customers every day.

Buyapowa’s Head of Product, James Grant, has the answer: alt acquisition. If you came to our event in April 2016, you’ll have seen his fantastic keynote address, explaining the science behind those diminishing returns and exploring alternative ways to supplement your acquisition - complete with compelling examples from Betty Crocker, via Ryanair right up to Tesla.

If you missed it, don’t worry. You can see the video that got everyone talking above.