Save Article

EarthLink to Offer Software
To Block Web Pop-Up Ads

EarthLink Inc. said it plans to offer its subscribers software to block Internet pop-up ads as part of a wider campaign to differentiate itself as more user-friendly than its competitors.

The Atlanta-based Internet service provider said it will offer its Pop-Up Blocker software free to customers in order to shelter them from what it sees as intrusive advertising. EarthLink has marketed itself as receptive to user needs, unveiling a...