Fair Trade Gets More Mainstream Support

Fair-trade groceries are crossing over from natural food stores to traditional supermarkets, club stores and even online retailers. Amazon.com featured fair-trade-certified (FTC) Pura Vida coffee on sale on its website during Fair Trade Month, a major promotional event held annually in October. The retailer has been offering the coffee since last year, but this was the first time it promoted it heavily,

Fair-trade groceries are crossing over from natural food stores to traditional supermarkets, club stores and even online retailers.

Amazon.com featured fair-trade-certified (FTC) Pura Vida coffee on sale on its website during Fair Trade Month, a major promotional event held annually in October. The retailer has been offering the coffee since last year, but this was the first time it promoted it heavily, according to TransFair USA, Oakland, Calif., an independent, third-party certifier