Search Engine Optimization

Optimizing a restaurant website for Search Engine Optimization (SEO) is an integral part of attracting online customers. Failure to optimize a restaurant website for SEO (or any website for that matter) is like shooting yourself in the foot.

The initial steps for restaurant website SEO can be found below, which will hopefully prove to be helpful.

1) Meta Information

The meta title, meta description and meta keywords should be optimized on every page of your website. In particular, the title and description are most important. Remember this!

2) Photo SEO

All photos should be named/lableled descriptively. For example, if your restaurant website includes a photo of lobster and filet mignon, label the photo something along the lines of lobster-and-filet-mignon.jpg. The name of a photo and the “alt tags” used determines its ranking in photo search engines such as Google Images.

3) Building Backlinks

Try your best to build backlinks, or incoming links, to the website in question. Authoritative links are synonymous with ranking high in search engines.