Whiter Image, a leader in the $14 billion teeth whitening industry, is celebrating huge growth and success in 2009. In the relatively crowded teeth whitening arena, Whiter Image attributes its growth to focusing on the non-traditional salon, tanning, and beauty markets in addition to the company website to distribute uniquely branded products with outstanding quality, results and support. “Vanity has continuity even in challenging times and these locations are ideal distribution channels for whitening products once they grasp the value proposition” says Keith Rodbell, Founding Partner.

Whiter Image’s three teeth whitening products: The Whiter Image TOGO Teeth Whitening Pen, Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen, and the Whiter Image Premium Prefilled Tray Kit have revolutionized teeth whitening in these industries and are also being carried by premier dentists in the dental teeth whitening market. “2009 was an outstanding year of building our brand and distribution and will continue to accelerate in 2010”, says Founding Partner Brad Stevens.

March 2009 – A 40+ location Northeastern salon begins carrying Whiter Image’s teeth whitening products. One of the largest national tanning salon chains joins the Whiter Image team and sees success with its clientele.

April 2009 – Whiter Image goes to Hollywood! 3 A-List Hollywood Beauties tell Us Weekly that they all use the Whiter Image Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen. Whiter Image launches in 2 more large regional chains in the U.S. and England.

May 2009 – The largest distributor in the spa industry adds Whiter Image to its catalog. Whiter Image introduces dynamic marketing displays for clients to increase sales. In continuing with its rapid international growth, Whiter Image forms a strategic partnership with a distributor in Belgium.

September 2009 – Whiter Image South Africa debuts with immediate success and an exciting marketing plan. Whiter Image negotiates with a Canadian dental distributor for national representation.

October 2009 – The Whiter Image TOGO Teeth Whitening & Lip Gloss Plumper Pen is selected to be a gift for the stars at the Albuquerque Film Festival. Canadian distributor Silver Solarium launches the Whiter Image TOGO Teeth Whitening Pen. A major distributor in Poland joins Whiter Image’s international team of beauty distributors.

November 2009 – Whiter Image grows its presence in the dental world by becoming available at two large regional dental practices. The Whiter Image TOGO Teeth Whitening Pen and The Chic-Flic TOGO Teeth Whitening & Lip Gloss Plumper Pen are chosen to be gifts at the American Music Awards. One of the top luxury hotel and spa chains begins carrying Whiter Image products with instant success.

December 2009 – Whiter Image welcomes three renowned dentists to its growing dental clientele. The West Coast Sales Representation Group opens in 3 major rocky mountain resorts with outstanding success and sales. The company begins development of a unique and simplified teeth whitening solution for the dental industry.

Whiter Image is looking forward to an even more successful 2010 in the teeth whitening and beauty industries. With existing accounts selling record numbers of product and new accounts opening everyday, Whiter Image is expecting another breakout year. Whiter Image publishes corporate updates regularly on its website.

About Whiter Image
The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning, beauty, and dental markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support.

Atlanta, GA (October 19, 2009) – Whiter Image, a leader in the $14 billion teeth whitening industry, has expanded its international presence to now include South Africa. The initiative will expand its international relationships and will involve strong growth within several industry sectors including spas, salons, dentists, retail chain groups, and independent whitening facilities.

The products debuted at the Professional Beauty Show in Johannesburg in late September 2009. “[The response] has been very positive…every salon we have approached has come on board. To make it easier for the salons to start, we have introduced a rental program for the lights. This has been very well received,” says Tony who is the Managing Director of the new division.

The expansion into South Africa is an exciting step for Whiter Image. With strong success in the United States and Canada along with several other countries in Europe and South America, this is the first step for the company in Africa. Brad Stevens, one of Whiter Image’s Founding Partners said “We are very pleased with the business intelligence and strategy outlined by our new relationships in South Africa. The team has a strong record of success in related industries, but most importantly they have shown an extremely proactive approach towards capturing market share with diversification in mind.”

“What I did not realize was how popular and important the whitening pens would prove to be. Everyone that we have shown them to and has used them absolutely loves them. It is a great way to get a foot in the door with the salons. Once they have taken the Pen Starter Pack and you start showing them the potential and how much money they can make in their teeth whitening business, they eventually end up purchasing the light, stock and all the other promotional material that they need,” said Tony.

The success in South Africa comes even during one of the country’s worst economic periods in a long time. Like the United States, South Africa is in the midst of a recession. Whiter Image’s approach in South Africa has been one of perseverance and optimism.

“The economy is very tough at the moment. Most salons have really struggled to keep their heads above water. It has been one of the toughest winters ever. With summer now approaching and consumer confidence improving we expect to do great business in the months to come. Also next year South Africa hosts the 2010 Soccer World Cup so the salons should coin it with all the tourists coming to be pampered during their stay,” says Tony.

“We have also taken a lot of creative steps to uniquely merchandise the products as well including the use of an innovative, clear display bag that doubles as a wine carrier. The pens specifically have an additional benefit of instantly wiping off the crimson film to have your brightest night after a dinner with your favorite Merlot,” Tony commented.

Whiter Image is excited about the success in South Africa. The opportunities are growing each day, and the company is looking for new ways to continue growth in the country. Whiter Image will also be showing at the Professional Beauty Show in Cape Town in March 2010, Durban in April 2010, and Johannesburg in August 2010.

About Whiter Image

Whiter Image is proud to be a leader in the teeth whitening industry offering some of the most innovative, effective, and beautifully packaged solutions in the market. The company primarily distributes whitening systems and retail products to premium accounts in the spa, salon, tanning and beauty markets both domestic and internationally. Whiter Image is a founding member of the Council for Cosmetic Teeth Whitening and a co-author of industry best practices with a reputation for outstanding results, affordability, and unsurpassed customer support. www.whiterimage.com