This was the shocking moment a 'brazen shoplifter' stole more than £400 worth of clothing from a Cleethorpes shop, ran out and fled in a getaway car.

The incident took place at The Original Factory Shop at Meridian Point, when a man walked casually into the shop and apparently grabbed a whole rail of Adidas clothing, before running out of the store and getting into a car that was waiting for him outside.

And it's alleged he did the same thing three days earlier.

Store Manager Ian Whitwham says that the value of the goods stolen during the two incidents was about £1,000, as the most expensive clothing that they had for sale at the store was targeted.

A man was caught on camera apparently stealing Adidas clothing from the Original Factory Shop

He said: "I really cannot believe the audacity of the man.

"He just walked straight into the store and then casually grabbed an entire rail of our Adidas clothing and proceeded to walk straight out of the shop and run into a car that was waiting to drive him off.

"My staff are always on the lookout for these sorts of incidents, but they are not able to stop them all the time.

"There are many times that I myself have had to try and chase shoplifters as they have left the shop, because it is always happening.

"The funny thing is though that we have recently had a refit in the store to try and stop shoplifters."

The Original Factory Shop in Cleethorpes where the incident happened

Mr Whitwham has said that this is not the only case of shop lifting that he and his staff have dealt with in recent months, as they have lost countless items of clothing due to theft.

The store has also had around 140 Yankee Candles stolen from it since Christmas.

And he described an incident two weeks ago, where a shoplifter was caught after they injured themselves while trying to take tags off clothing in the changing rooms.

He said: "A few weeks ago we had a shoplifter in the changing rooms who was trying to remove the tags from our clothes in order to steal them.

"However in the process of doing so they must have cut themselves, as when we found them in the changing room, the walls were completely covered in blood spurts.

A man was caught on camera apparently stealing £400 worth of Adidas clothing from The Original Factory Shop in Cleethorpes

"They try all sorts of different tactics in order to try and steal things from us. From putting on the clothes and hiding them to walk out, to just brazenly stuffing items in bags and running away."

Humberside Police have confirmed that they are investigating the incident of theft at The Original Factory Shop.

A spokesperson said: "Investigations are underway following reports that a man stole clothing from a shop on Kings Road in Cleethorpes at around 3.15pm on Monday, April 2.

"Anyone with any information about the theft is asked to call us on 101 quoting log 300 of 02/04/18 or Crimestoppers anonymously on 0800 555 111."