GREAT China welcome

Our GREAT China welcome programme aims to make Britain the destination of choice for the rapidly-growing Chinese market.

At the centre of the programme is the GREAT China Welcome Charter to help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Mandarin or Cantonese and adapting their products for the Chinese market and culture.

Take a look at our China market page for insights into inbound tourism to Britain from China