Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Accessibility,” provides the why and how of inclusive design, authored by Alison Walden, Director of Technology and Mike Quattrin, Senior Experience Developer at SapientRazorfish.

4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year and reports on some of the dominant themes and a survey of the brand activations at this major creative culture event.

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.