Category: beychella

“ I had a clear vision for Coachella. I was so specific because I’d seen it, I’d heard it, and it was already written inside of me. One day i was randomly singing the black national anthem to Rumi while putting her to sleep. I started humming it to her every day. In the show at the time I was working on a version of the anthem with these dark minor chords and stomps and belts and screams. After a few days of humming the anthem, I realized I had the melody wrong. I was singing the wrong anthem. One of the most rewarding parts of the show was making that change. I swear I felt pure joy shining down on us. I know that most of the young people on the stage and in the audience did not know the history of the black national anthem before Coachella. But they understood the feeling it gave them.It was a celebration of all the people who sacrificed more than we could ever imagine, who moved the world forward so that it could welcome a woman o color to headline such a festival”

Balmain are teaming up with Beyoncé to create a limited edition collection of hoodies and tees inspired by her iconic Coachella performance proceeds will help fund the United Negro College Fund.
The collection will be available at the Paris flagship store July 13th and then worldwide July 14th on Balmain.com