It’s not often you see Apple discount its products, and when they do you won’t ever see any 50% off stickers. The percentage cuts are small, but they are better than nothing, right?

With that in mind, the Black Friday deals are now live on Apple’s online store, and they are pretty much in line with the leaked discounts. If you intend to buy a new Apple laptop, tablet, or media player, today is the day to do it as discounts have been applied to the iPad 2, iPod touch, iPod nano, iMac, MacBook Air, and MacBook Pro.

For the iPad 2, you can get the base 16GB WiFi model for $458 instead of $499. The 32GB and 64GB models have also seen price cuts to $548 and $638 respectively. Fancy an iPod touch instead? Then expect to pay $178 for an 8GB model, $268 for 32GB, and $358 for the 64GB version. Buy the base model of both and you’ve saved yourself $62 and spent $636. If you want to go even smaller, then the iPod nano has seen an $11 discount applied to the 8GB ($118) and 16GB ($138) models.

Moving on to hardware running OS X Lion, Apple has knocked the MacBook Air 11-inch 64GB down to $898 and the 128GB version to $1,098. If you want a 13-inch display, then the least you’ll pay today is $1,198. All models have had $101 taken off their usual price.

The same is true of the MacBook Pro, with $101 off the 13-inch 2.4GHz model meaning you’ll pay $1,098. The 15-inch 2.2GHz costs $1,698, and the 17-inch 2.4GHz is $2,398.

Finally, we have the iMac and another $101 discount across all models. The 21.5-inch base model is down to $1,098, where as the 27-inch model starts at $1,598.

Away from the main hardware, Apple has also decided to apply price cuts to a range of peripherals and accessories. For example, you’ll save $11 on a Wireless Keyboard, the same on a Magic Mouse, and $21 on a 2TB Time Capsule.

Remember, these deals are only available today, so if you wanted a new piece of Apple kit before Christmas it isn’t going to get any cheaper than this. It’s just a shame Apple didn’t go further and add the Mac mini, Mac Pro, or iPhone into the mix too.