lady gaga heartbeats with Swagger

DR. DRE, the sonic architect of gangsta rap, is surrounded by reporters packed stunned and micro-skirted the cocktail waitresses. This is not 5:00 considerable and has been in the field, swaggering grooves and flowing vodka is a testosterone fantasy.

Born Andre Young, he is a founding member of the NWA and honed the sound of Snoop Dogg, Eminem and 50 Cent. But now as a sideline has become a multi-million dollar business. Mr. Yang is the hot new sound - the spokesperson of the headphones. On this October day, he led the media gathering in Manhattan's Chelsea neighborhood, is his creation, beats by lady gaga.

Whether the beat is worth the money is open to debate. The reviews are mixed, but many people like them. Headphones the truecolor Apple last fall, which is not surprising, because they are created by former Apple designer. The beat also provide the atmosphere of a celebrity and a lot of craze, chicken, a prosperity bass.

The time for manufacturers selling expensive audio equipment by emphasizing the technical advantage of a similar frequency response optimized impedance, attenuation of ambient noise. The audience is primarily an the small cadres adjustment, delicate sound quality enthusiasts.

However, three years ago, beats by dr dre solo contained attract more primitive desire to change it all: good looks, celebrity and bone-rattling bass. The annual sales revenue of nearly $ 5 million, and the rhythm has changed the headset to become a fashion accessory.

cheap beats by dre studio "set off a free for all between the industry, the executive director of the class company, many of which rely on celebrity endorsements or style, rather than focus on the audio quality itself, Ross Rubin (Ross Rubin) said:" In the NPD analysis.

“In terms of sound performance, they are among the worst you can buy,” says Tyll Hertsens, editor in chief of InnerFidelity.com, a site for audiophiles. “They are absolutely, extraordinarily bad.”