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Health Exchanges Open for Business

10/1/2013 11:15AM

New marketplaces meant to steer millions of uninsured Americans to health insurance under Obama's signature health-care law are open for business. Pat Geraghty, CEO of Florida Blue, discusses how the insurance industry has prepared for the rollout. Photo: Florida Blue.

This transcript has been automatically generated and may not be 100% accurate.

... mm mm ... new marketplace is meant to steer millions of uninsured Americans the health insurance ... under President Obama signature health care law ... Walt open for business ... joining us to discuss how the insurance industry is prepared for the rollout is ... here the CEO of Florida Blue Cross and Blue Shield of Florida Blue had things to come in on three appreciated ... to be on ... show ... you that this is coming everyone knew was coming right ... how are you and has had a lot of actually pretty interesting ... on initiatives that you're doing to expand healthcare well Mr. ... Howard's all that plea in with the ECA ... well we got on board very early in terms of thinking about this being in retail marketplace ... so in two thousandsix we actually started to build ... retail centers ... in their retail centers you can go in and buy products ... but you can also has owners of insurance you can buy individual insurance products but you can also go in there and have your claim result face-to-face ... and that's wildly popular with our customers ... ninety two percent customer satisfaction levels from people can be ... face to face on that resolution ... we also have nurses there to do ... health risk assessments and Taylor a personal health and wellness program ... for individuals so we've been building this consumer model ... in the marketplace is clearly on a move that way BA CA is obviously encouraging ... movement in that direction so we're ready for that chain ... that's in line with the BCA ... would you expect to see influx of customers ... he will not buying shares in hand turns ... to the ... Holy Ghost and services ... where we expect to see more customer is not affecting of today's day ones who are having lots of phone calls ... and solat people trying to navigate to that ... we've built out three thousand educational seminars across our state ... because the biggest deficit is knowledge about what the choices are ... how to navigate through that process so we're very customer focused about how we're thinking about this ... on the other side ... were trying to lead a revolution from ... Bali and the value in the way we pay for services to not just fee for service ... with the more you do the more you get them were really moving towards paying for quality outcomes ... pay for better results for our consumers ... and doing that efficiently ... and that's the revolution that's going to change the way we finance ... health care in our country ... the realtor thrown in ... look I've ... got here or put on the spot month China but for many ... people do grumble about the health care quite often from a private healthcare ... do you think that this that Obamacare be how ... you think that this sort of changes the dynamic at all I mean this is forcing you ... to provide a better product ... well we certainly were on that have weighed on him well ahead of the Affordable Care and not just you I should say the industry in the sure a lot to you on the spot what I appreciate that but I'm here to really talk about what were doing in the Arctic this that's my focus ... and those of the people that Wieser ... somewhere Florida based plan and we really take it very personally ... how we deliver our products are people in Florida ... so we've invested deeply in innovation ... we have all kinds of activity going on there including we have ... been an entity called health box where we funded seven startup companies where we are working with them we've got executive mentors to the start of organizations ... to really ceding the revolution in change if you well around innovation in health care ... so between innovation ... moving from volume to value ... and moving to more consumers centered marketplace ... we think we're ahead of this curve ... we think were well positioned regardless of the political environment wherein ... and we think we can be very