Telegraph to introduce paywall in September

Metered website coming to the UK paper

The Telegraph Media Group (TMG) is reportedly about to announce that its websites will be going behind a paywall in September.

Marketing Magazine is reporting that the publisher is going to announce the new paid-for process in Spring, with the paywall going up in autumn.

No such thing as a free launch

It seems that there won't be a total barrier for non-paying customers though. If Marketing's sources are to be believed, the paper is considering a 'metered' approach like that of the Financial Times, whereby users can see some free content before being prompted to subscribe.

Competing paper The Times, meanwhile, has a solid paywall with no chinks through which freeloaders can consume news and features – except when its paywall occasionally falls over and it's a content free-for-all.

No doubt TMG has been watching carefully to see how The Times' paywall experiments have fared.

The Telegraph isn't giving anything away, however. A spokesperson said, "Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector."

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