Use of Social Networking within the Marketing Department

We’ve just launched an initiative within our Marketing department amongst our new graduate hires. We’ve asked them to run a project looking at the way our marketing community communicates/shares with each other internally. Our sense is that leveraging Social Networking internally we will increase our understanding of how best to apply it to external marketing activity.

Initially we’ve asked them to look at some of the social networking technologies that are not broadly used within our marketing communities today (eg Facebook, Linked-In, Twitter, Wikis, Internal and External Blogs, etc) and combine that with the way that they expect to live in the digital world. Hopefully they may be able to come up with a few pointers for us all that would be more engaging (from their perspective as well as ours) than email and Conference Calls.

Are there lessons that this team could learn from your own experiences and approaches? Are there additional tools or communities that they should link to?