Beginning September 29th, equaTEK Interactive will be conducting seminars to help business owners and marketers improve their online business. equaTEK has open enrollment seminars at their East Rochester location or will schedule seminars with organizations at their preferred location. Most classes start at 7:30 AM, end at 9:00 AM, and include a light breakfast. Pre-registration is required and the seminar fee is kept low.

Pat's Radiator and Automotive Repair in East Rochester, NY has been a family-owned business since it first opened in 1951. Once they took over their family's business in 2013, Scott and Meggan Petti have devoted time and money to make it the best it can be. When they came to equaTEK, the popular automotive service center was struggling with their Google search engine ranking, partly due to not having a mobile responsive website. They were paying a company to add their website address to multiple directories, but they weren't seeing the payback in added sales.

equaTEK interactive has taken what works (business networking combined) and made it even better. equaTEK gathers business professionals once a month for amazing breakfast foods and casual networking in an almost-homelike atmosphere. "It's all to make connections and bring out the best in people," says equaTEK relationship manager Sue Mayo Smith. "We gather local professionals around the breakfast table in our own building to share and laugh and network in a great relaxed atmosphere."

equaTEK Interactive has added a new community training room, named "The Hub," to their East Rochester location. The remodeled room is perfect for seminars (equaTEK University), website platform training, breakfast networking (Breakfast Beginnings) and more. Their current list of available seminars include titles such as: Chaos Marketing: Stop the InsanityeCommerce: Are You Ready?10 Things Every Business Should know About Google.

Since moving their offices to East Rochester, NY, equaTEK Interactive has looked for ways to get involved with the community and support other businesses. The yearly event called “The East Rochester CleanSweep” is meant to clean up the streets and recover from the harsh winter. equaTEK has helped in ways that they know best: donating time to add information to the East Rochester Chamber website and to promote the CleanSweep through announcements on social media.

The ETHIE Award is modeled on the American Business Ethics Award (ABEA), which was founded in 1994 by the National Society of Financial Services Professionals. Several of Rochester’s ETHIE Award recipients have gone on to participate in, and win national recognition.

The technology company equaTEK Interactive found a new home in East Rochester, NY on Monday, October 19th. After barely unpacking their boxes, they hit the ground running. Just 10 days after they walked in the front doors, equaTEK launched the new East Rochester Chamber of Commerce site http://www.erchamber.org, led a presentation for local East Rochester businesses on the new site and online business directory, and announced one of their employees joined the Chamber of Commerce Board of Directors.

The East Rochester Chamber of Commerce has appointed Sue Mayo-Smith of equaTEK Interactive to its Board of Directors. This appointment comes after equaTEK moved its offices to 201 Main Street in East Rochester.

The Chamber University class will cover topics related to web development, search engine optimization, Google Analytics, Google Webmaster Tools and other tidbits of useful information that business owners can apply to their websites.

Sue Mayo-Smith is the newest hire at equaTEK Interactive, a custom website design and .NET software development company in Rochester, NY. Her title, Relationship Manager, suits her well and is proving to be an immediate asset to the company. As Relationship Manager, Mayo-Smith will be working with current and potential clients learning about their individual companies and unique needs related to their websites, online marketing and applications.

To clients and colleagues, David Madison is known as owner and chief technology alchemist of equaTEK Interactive. But to Boy Scout Troop 167 in Pittsford, he's known as scoutmaster. In the office, Madison leads a custom software development company that also offers e-commerce, Internet marketing and search engine optimization services to clients — who range from individual entrepreneurs all the way up to U.S. government... Read More

(Victor, NY) January 22, 2015 - equaTEK Interactive, Director of Digital Marketing, Wendy K Emerson, will address a group of women business leaders in the Rochester community at a Women TIES event on February 19, 2015. With all the noise in online marketing, Emerson will break down the "5 Critical Considerations for Online Marketing in 2015."

Software and web solutions firm ramps up to roll out new digital marketing programs.

(Victor, NY) – December 1, 2014 – equaTEK Interactive announced today the acquisition of digital marketing expert Wendy K. Emerson. Emerson brings more than 25 years’ experience to equaTEK and joins the firm as Director of Digital Marketing. Bringing Emerson to equaTEK is a sign of the company’s added focus on its online marketing offerings including search engine optimization, content strategy and development, social media campaigns along with channel management and email marketing.

Rochester, NY: September 25, 2014 – equaTEK Interactive is pleased to announce that Diana Palotas has joined the company team as Senior Account Executive. The former R News Reporter/Anchor for nearly 20 years most recently co-hosted a weekly internet radio business show called The CEO Hour. Ms. Palotas also served as Development Director at Sonnenberg Gardens and Mansion State Historic Park for the last year and is anxious to bring her skills to equaTEK.

Web Solutions Firm equaTEK Interactive presented their products and services to the community as one of the 25 high-tech companies taking part in Techno Expo 2014, hosted by the Victor Chamber of Commerce on Thursday, October 23. The event, at Victor Central School District, is held annually to highlight the large number of tech companies that call the Victor area their home

(Victor, NY) – October 15, 2014 – equaTEK Interactive announced today the addition of Scott Thoman to its team of Senior Software Engineers. Thoman specializes in object-oriented analysis and design, and brings over 25 years of experience to the Rochester, NY based custom software development firm.