PALO ALTO, CA: Enterprise software firm Tibco Software has dropped Edelman as its AOR after just a year, handing the account to boutique firm The Bateman Group. Billings were not disclosed.

"We were looking for a different kind of agency. We wanted something smaller, with more senior people," said Robin Stoecker, worldwide corporate communications director. "We needed an agency that could be a little more flexible and more focused on our business."

The company is perceived as a tech leader, added Stoecker. She wants to make sure it is also perceived as a market leader.