Abbott's ZonePerfect introduces Perfectly Simple line

By Allison Cerra

ABBOTT PARK, Ill. — Abbott's ZonePerfect brand has introduced a new line of nutrition bars.

Perfectly Simple bars feature 10 or fewer ingredients, is an excellent source of protein and are free of gluten, preservatives and added coloring. The line is is available in peanut crunch, cranberry almond and toasted coconut flavors.

"At ZonePerfect, we are committed to innovation and introducing new flavors each year that meet our consumers' ever-changing needs and taste preferences," said Tobe Cohen, division VP and general manager of performance nutrition at Abbott. "This year, we asked consumers to help design the new bars. Given a variety of ingredients, consumers constructed their ideal nutrition bar with 10 grams of protein and flavors they enjoy. The result is Perfectly Simple and they're simply delicious."