Relaxed Shoppers, Looser Wallets The more relaxed consumers are when they enter a store, the more money they are likely to spend, according to a study published by Columbia University researcher Michael Tuan Pham in the Journal of Marketing Research.

8 Ways to Make Peace With Your CMO CIOs and CMOs may be the enterprise odd couple, but social media, mobile and Web-interaction models mean they really need to learn to get along. Business strategy depends on it.