“We are very excited about our partnership with Target,” said Patrick Pilewski, CEO of The 78 Brand. “Target has emerged as a true wellness-brand, from its corporate wellness mission to stocking better-for-you options on its store shelves. Partnering with Target allows us to reach new consumers who are just starting their natural journey and to

We have come a long way in the last 100 years. My grandparents, living through two world wars, always ate organic – there was no other alternative. They never knew “functional foods” or genetically modified organisms (GMOs). Fast forward to today, our supermarket foodscape has changed dramatically. What was once sold in bulk is now

Amazon said Friday that it has entered into a definitive agreement to purchase Whole Foods Market for $13.7 billion in cash in a deal that connects the leading internet retailer with the innovative but struggling natural foods pioneer. The deal will pay shareholders $42 per share of Whole Foods — a 27% premium over its

In the fight against cancer, there is Not a Moment to Lose. Exciting news! We have announced a new partnership with The V Foundation for Cancer Research. The V Foundation for Cancer Research was founded by ESPN and legendary basketball coach Jim Valvano with one goal in mind: to achieve victory over cancer. Since its

“Elton Jim” Turano’s “CAPTAIN POD-TASTIC,” Jim Turano welcomes yet another producer for his podcast (this is #6 in less than a year!), Kevin Richter, then updates the state of FORMER gray beard, and also explores his new favorite condiment — MUSTARD. His current favorite? A mustard called “78 Brand” — with just enough spice to

Famous for its all natural tomato ketchup, which contains 78 percent tomatoes, the company has now entered the all-natural mustard market. In addition to its 78 Red Ketchup and 78 Red Spicy Ketchup the company now offers 78 Yellow Mustard and 78 Yellow Spicy Mustard.

High Fructose Corn SyrupIf you step into any grocery store and randomly pick up a food item from any aisle, it is highly likely that one of the first ingredients that you read on the ingredients list, is high fructose corn syrup (HFCS). High fructose corn syrup has been at the center of countless controversies,

The 78 Brand understands the positive impact that good health and wellness play in our communities. By providing opportunities like 5k races, The 78 Brand wants to support and encourage our neighborhoods to start living long and happy lives by staying active! 2016 Race Highlights Include: The only 5k race that runs through Pilsen in Chicago Overall winners

Believe it or not, that phrase doesn’t mean the same thing to everyone. In this article, we will discuss what gluten is, and what it means to be on a Gluten Free diet. If you are reading this, there is a good chance you, or someone you care about, is considering a Gluten Free diet.