Chris Anderson

The must-read summary of Chris Anderson's book: "Free: The Future of Radical Price"This complete summary of the ideas from "Free" explains that, in today’s business environment, companies can profit more by giving things away than they can by charging for them. But this isn’t just a digital economy phenomenon; it applies right across the global economy. In more and more... Read more

The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better... Read more