Thursday, August 29, 2013

EL SEGUNDO, Calif., Aug. 29 (UPI) -- "CBGB," a film about the New York nightclub where U.S. punk rock music was born, is to premiere on DIRECTV, the satellite company said Thursday.

Directed by Randall Miller and starring Alan Rickman, Malin Akerman, Ashley Greene and Rupert Grint, the film will debut Sept. 5 and air through Oct. 2, prior to its theatrical release Oct. 11.

"By providing exclusive, premium content in an earlier window we can offer our customers an entertainment experience they can't find anywhere else," Alex Kaplan, vice president of marketing for DIRECTV, said in a statement Thursday. "At the same time filmmakers have a new platform with 20 million viewers to distribute their work. We're excited to work with XLrator Media to give our customers an exclusive look at 'CBGB' before it hits theaters."