Novikov

Book now

Number of people

Date

Booking Time

Available times (click to book)

A special offer is available for this item

Time Out says

Details

Users say
(17)

2 out of 5 stars

Time Out says

This spacious Mayfair venue was Arkady Novikov's first foray into the London restaurant scene. A prolific restaurateur, Novikov now has three others in the capital - Rextail, Brompton Asian Brasserie and Bocconcino - to go alongside the 50 or so back in Russia.

The venue features a lounge, an Italian restaurant and an Asian restaurant. There are European and Asian dishes available from the lounge's food menu, served alongside a drinks list featuring a range of champagnes from the big-name houses, wines with an old world slant and a selection of cocktails including the venue's own signature martini made with Stolichnoya Elit vodka, Noilly Prat dry vermouth and caviar bitter crafted in house.

I visited Novikov a few weeks ago with a friend of mine to celebrate my birthday. We had made a booking a few days ago because it was a restaurant suggested by friends and having visited Rextail the week prior, I expected to have a delightful experience. Before I start, I will say the food was delicious, despite the portions being absolutely tiny and not quite enough to fill a grown man.

On arriving, we were taken to a seat with our coats still on; no one had offered to take our coats to the cloakroom and I actually had to ask if the restaurant even had a cloakroom.

Secondly, I would like to mention that when we were booking, we mentioned that we had specific dietary requirements and the person on the phone assured us that they requirements would be met. On arriving, we decided to double check just to be sure and this time, we were told that our dietary requirements could not be catered to, essentially restricting us to two meat options on the entire menu.

Anyway, we did decide to go ahead and order what we could, despite having thoughts of walking out at that point. The waitress who was serving us seemed extremely grumpy and did not seem like someone who wanted to be at the job.

There were tiny details as well that were ignored. For example, upon arriving, no one took the effort to pull the chairs out or place the napkin in place or even smile. Throughout the entire meal, we had to fill our glasses ourselves and when the jug was empty, no one came to refill it. The one point we were asked if the meal was okay was once we had finished everything and the waitress arrived to take the meal away. I understand a lot of these details are tiny, but for a restaurant in Mayfair, the bar is set extremely high and the prices we pay for the food and service need to be justified too.

On finishing our meal, although my friend mentioned during the reservation that the meal is for a birthday, there was no sign of the staff knowing anything about this.

It was an extremely disappointing experience for me and it is such a letdown for a birthday experience and on the way back, my friend who was treating me felt extremely embarrassed having taken me to what she proclaimed was one of the worst restaurant experiences in her life.

On e-mailing the manager with a complaint, after one e-mail, she has also not bothered to reply back, which shows that on principle, this is not a restaurant worth visiting.

Massively disappointing. The food was bland and un-exciting, especially considering how expensive it is. It all arrived so quickly after ordering and so can't have been made fresh, it must have all been prepared in advance and re-heated. For some baffling reason, they were desperate to get us in and out, so where we probably would have put away several bottles of wine, we only had one as we simply weren't offered any more (our empty wine glasses were just taken away). Not worth it.

We went to Asian Novikov for birthday of my friend on 12th of Sep. We were 10 people. I would like to say firstly about quality of the food there. The Black cod was awful , prepared very bad,it was off and taste was horoble. Tuna sashimi was defenetly not fresh, it was quite sticky. salmon tartare was made with a too much vinegar , apparently to close some smell or something. Crab legs usually don t do with so much mayonese.
exactly those people who had eaten those dishes had extremely bad food poison, inclusive me.
About service is also no one good word.
I was in Novikov not first time and in Asian and in Italian, and for sure my advice for everybody the Italian is very good there, but Asian become very bad quality day by day.

We went to Novikov (Asian) for our anniversary on Saturday 29th June. We were stuck in awful traffic on Park Lane, so we called to advise the restaurant that we were on our way, but would be a little late. The receptionist rudely told me that if we were not on time they would not be holding our table, and when we arrive, if they could seat us they would but the booking would be effectively lost if we were not there be 7:15. (our booking was for 7) We got there at about 18 past 7, i jumped out of the car while my husband looked for parking and i ran in hoping we would be seated, but also fuming at the way we were treated. Our table was there as were about 5 other empty tables, of which at least 3 remained empty for some time. Our waiter was very confusing and didn't give us a good run down of the chefs specials, in fact he told us he was better than the chef and we should go with what he suggested as he knew best.... his suggestion was awful! The side dishes were fantastic however, as was the (nobu inspired) yellow tail tuna w chili. We found the whole evening rather disappointing until the end when we did make a complaint about the service and Hine, the Manager. He did apologise for the rude front of house staff and also did not charge us for the awful main that the waiter has suggested as well as not charging the service charge. He also offered us a comp. glass of wine and seated us at the lounge area downstairs. So at least we felt a little happier when we left as they did try to make up for the disappointment and the rude staff. I may try Novikov again, as a friend had a great experience at one of the master classes in the Italian section, and the manager did seem to be upset that we ere not happy.

AWFUL AWFUL AWFUL. I visited the Asian restaurant with my sister on 26th May. The service was sub standard to start with and we had to ask multiple times for soya sauce and cutlery. The starters and sushi I have to say were decent, however the main course, which included tiger prawns and chilean sea bass, were terrible. However worse over, I contracted awful food poisoning, and after making a complaint the following day and being assured my matter would be looked into and I would be appropriately compensated, I have heard nothing since. This is despite multiple phone calls and repeat emails to the managers. Each time I am sympathetically spoken to and reassured someone will revert back to me within 24 hours, however it has now been 2 weeks since.
I think this is appalling customer service for what was a very expensive and below average meal. I will not be visiting this restaurant ever again.

Copy og the email I sent Nivikov on January 7th which they refuse to answer:
to jbarta,
"We are in utter disbelief at the twist you have given to the damages suffered on my Saga fur coat, Dolce and Gabbana dress, Walter Steiger shoes and Wolford stockings when I found myself showered by a full tray of alcoholic beverages at the Novikov Restaurant on Saturday, December 29th, 2012 at approximately 11:00pm.
Judith Barta from your company assisted me and accompanied me to the ladies' room to dry out my face, hair, clothes, and assess the damages. Judith assured me that the costs of cleaning would be covered by Novikov and requested me to provide Novikov with the corresponding dry cleaning invoices to process reimbursement. Novikov further acknowledged that this episode was caused by one of its employees and therefore was Novikov Group's responsibility by offering us a complimentary glass of champagne after the incident.
Your refusal to reimburse me as promised, only after realizing the cost of cleaning the dress and the fur coat (GBP585), is unacceptable. Note that I am only requesting the cost of cleaning the dress and fur coat which does not cover all the costs, expenses and other damages caused by you.
Your personnel can all attest to the fact that this happened without anyone pushing the waiter from behind. I consider your later argument to be in bad faith and in utter disregard of the truth.
I demand the Novikov Group to immediately reimburse GBP585 to cover the cost of cleaning the dress and the fur coat, as evidenced by the invoices I provided to Rudolph from your company on Jan. 2, 2013, which will only partially compensate the damages caused by you. Otherwise, I reserve my rights to recover full compensation of the damages you caused. "

I have eaten at both novikovs, me and other friends that I have introduced novikov to can guaranty that it is one of the best restaurants around it has the best quality food especially the meat, I rarely eat meat but going to Novikov has made me a meat lover, now the problem is that after I have eaten Novikov's veal I can never seem to cook it the same and its not as tender as novikovs veal highly recommend and most definitely will be returning again soon

Ate at the Asian bar last night. Good cevice and shitake dumplings; very mediocre sushi; Singapore fried noodles that were up to par with an average Chinese restaurant anywhere in Chinatown but at twice the price; two dishes - fried aubergine and wok-tossed fillet - that were so salty as to be inedible. Very pushy waitress - tried to make sure we ordered as much as possible and as expensively as possible. My philosophy is: mediocre (at best) food for nineteen pounds is mediocre; mediocre food for ninety pounds is very very bad. This was the latter.

2 MONTHS AGO I WENT FOR DINNER WITH MY FRIEND MARK IN THE ITALIAN RESTAURANT WE HAD BOTH COTE DE BOEUF AND WE HAD A GREAT EXPERIENCE, WE DECIDED TO COME BACK, WE MET AGAIN AND WENT FOR LUNCH BUT THIS TIME IT WAS AN UTTER DISGRACE THE COTE DE BOEUF WAS TASTELESS AND COMPLETELY TOUGH.

Me and by buisness partners had a meal on tuesday 5th June 12 at novikov italian we come here on a regular basis we ordered a mixed meat grill prepared for us by the chef, I do not understand what has happened, the meat was a disgrace, it was extremely tough and was not worth the money we paid.
A couple of weeks ago we had the same meat grill and it was amazing the meat had flavour and was extremely tender, I must say that something is not right the meat is not the same if Mr Novikov thinks that he should cut down on the quality of the meat WHY DOSEN'T HE CUT DOWN ON THE PRICES WE PAY?
I am extremely sorry to say but we defenetly won't be returning to Novikov after this very bad experiance

Shocking. You have to admire the scale of it and judging by the fact people actually queue to get in this place, some people must this kind of thing. Personally it's not my bag. Imagine the worst bits of Cipriani, Sketch and Tiger Tiger and you get the idea.

Great food. Tried the Asian restaurant (black cod rolls with mango sauce and dim sum with truffle - amazing) and the only thing I have to complain about is the fist table they seated us at which was right next to the waiting station. Great views of the fresh sea food and vegetables on ice but not the best spot for a date. This is a place you should go to with a group of friends; the atmosphere is lively. They have a Sake sommelier - which is great. Do have some sake with your meal. The cocktails are very good. The sushi was great as well as the sizzling beef. The only thing we didn't like was the miso sauce that came with the black cod (though the black cod itself was very good). The chocolate fondant was on the runny side but still very tasty. The waiting staff was very warm and kind (and helped us move to a different table since we didn't like the first one) but service could be a bit slow since the restaurant was packed. I like the fact that it incorporated several different types of asian food - the best of everything in one place. I would choose this place over Nobu across the street any day.

FANTASTIC PLACE, thinking of having my wedding here (Italian Restaurant)! Great atmosphere, attentive service and simply exquisite food!!! I loved the spinach and ricotta dumplings and my fiance loved his squid ink tagliolini. I never thought it possible but I really enjoyed the oxtail, something that I would never eat in the past..... the chef managed to convert me! Although after our mains we were both full (very generous portions) we both had to try the desserts and they were delicious!!!