Dr Nigel Jackson

Associate Professor (Reader) in Persuasion and Communication

Plymouth Business School (Faculty of Business)

Biography

Role

I worked for over fifteen years in public relations and marketing, gaining a fairly eclectic experience. Starting off in politics around Westminister I cut my events management teeth on public meetings, party conferences, lobbying events and general elections. As Head of Communciations for a top 200 charity I was responsible for all internal and external communications, especially focused on fundraising and promoting the cause of the charity. Working in a marcomms agency provided detailed insight of how SMEs use events. Responsible for the PR of a market leading training agency developed my understanding of how a single commercial company might use events to sell and enhance its reputation.

I joined the BSc Events Management team for its first year in 2006. I have taught on a number of modules, esepcially those that relate to communication skills and the strategic questions underpinning events management. I have had published over thirty articles and book chapters, plus two textbooks. I believe that marketing and PR needs for organisations are one of the key drivers behind the application of events management. My research focuses on how events can communciate effectively, persuade their key stakeholders and change behaviour. I am currently writing a research based book on how event managers worldwide seek to change behaviour through nudges, negotiation and persuasive messages.

Qualifications

BA (Hons) University of Hull, Political Studies 1986PGCE Post-16 Compulsory Education, University of Plymouth 2002PhD, Political Communication, University of Bournemouth, 2008

Teaching

Teaching interests

Marketing and public relations

Persuasion

Communication

Staff serving as external examiners

Have been an External Examiner at:

BA Public Relations, University of Derby, Buxton

BA Public Relations, University of Gloucestershire

I have also Examined a number of PhD's.

Research

Research interests

Political communication, especially the use of the InternetPolitical marketing and political PRPolitical event management including election campaigns, party conferences and the use of events by local authorities.Political persuasion.

Publications

Key publications are highlighted

Journals

Articles

Jackson N2018'Information, issues, and supporters: The application of online persuasion in the 2015 General Election'Journal of Public Affairs, DOIPEARL

Jackson N2013'General election marketing-selling a can of beans, building a favours bank or managing an event?'Journal of Public Affairs13,(3)251-259, DOI

Lilleker DG & Jackson NA2013'Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election'Journal of Political Marketing12,(2-3)244-261, DOI