S.A. Confidential: Stephanie Guerra, blogger

Updated 12:10 pm, Friday, August 2, 2013

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S.A. Confidential: Stephanie Guerra, blogger

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Stephanie Guerra, known to the masses as Puro Pinche, started blogging about local music, art and events to highlight what mainstream media seemed to miss. Three years and thousands of online followers later, she and her blog (www.puropinche.com) are becoming a puro San Antonio name brand.

What's the story behind the name?

I wanted to use something that was common to San Antonio. A friend of mine ran the @PuroSanAntonio Twitter account, and we would always say "puro pinche" to things, like "puro pinche Spurs." As it translates in that way, people mean "heck yeah" or "eff yeah."

Do you perk up whenever you hear someone say "pinche"?

Everywhere I go, I'll hear people yell out "Puro Pinche." I love it. I love that it doesn't have a bad meaning to it anymore. It's definitely puro San Antonio culture.

Best Puro Pinche moment since starting the site?

Entertainment Channel

Knowing people and being socially aware. I was one of the organizers of the Maverick Music Festival in La Villita. J.T. Street interviewed me and asked how does a blogger, a local supporter, get to help organize a festival? That was a moment of realizing that all this came from the blog.

Is there a worst moment?

Something that challenges me is that sometimes people look at me as a competitor, when really it's just a resource for people to use to find fun and cool events in San Antonio. Getting past that and being able to work with more people is definitely my goal.

What's the next under-the-radar event you want people to know about?

I'm working on ... shoot, I don't what I'm allowed to say.

Come on, give us a tease.

OK, there's another music festival in the works for the fall. And to correlate with that, I'm working on a launch of a new website and building the brand.

So, starting as an underground thing, how do you feel about becoming more mainstream?

I think it's great. That's exactly what has always been my goal — showing off everything San Antonio has that maybe there's not enough time or space for the media to cover. Obviously there are tons of huge events going on, but the day-to-day are the things that make our city and culture.