The backlog and estimating techniques

- The word backlog can have a bit…of a negative connotation outside of agile.…It can say to some, oh, we are way behind,…but in agile marketing the backlog…is an important and valuable component.…Quite simply, the backlog is a list…of everything that needs to be done.…It's organized by epics and by stories.…Let's look at an example of how a backlog works.…I have a client in the branded sunglass space…and digital pay per click works really well for them.…

They had a new line extension coming out…and we needed to make a big splash.…So we scheduled a war room…and we generated a lot of great ideas.…We leveraged our strategy…and data that we had from previous campaigns…and a good dose of brain power.…We then organized those ideas into a list.…This was the beginning of our backlog.…We then worked on what is known as grooming the backlog.…So to groom the backlog means that…we are prioritizing the order that the backlog is in,…and developing each line item.…

Each line item can either be known as…an epic or a story.…An epic is a series or a group of stories…

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Released

12/5/2017

By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles—and how they work in agile marketing—and shows how to create a backlog, plan sprints, and put together a marketing roadmap.