3.
Distribution• Startups need technology, product, and distribution• Many fail on distribution • Myth: If you build it, they will come • Fact: The best distribution won

4.
Unicorns & Viral Supernovas• Most products do not have a target market of everyone • Nuclear chain reactions & explosive virality are difﬁcult to achieve without concentration • Virality should not be THE plan

5.
Learn to Fail• Most ideas will not work• Don’t invest too much in any one idea – no epic fails• Planned failure - fast, cheap