A new wave of political ads is on its way to New Mexico television sets, and some of them could get pretty nasty, according to KOAT political analyst Brian Sanderoff.

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Sanderoff expects the gloves will come off when state Attorney General Gary King takes on Gov. Susana Martinez.

"I think the governor’s race is going to get really nasty," says Sanderoff. “The (candidates will) look for potential weaknesses. They exploit those weaknesses and we see these negative ads, usually they spin those ads with a little dramatic effect at the end.”

Sanderoff said how many ads get churned out and just how soon they’ll start filling airwaves depends on money, and right now Martinez has about $4 million in her bank account. King on the other hand spent a lot of his funding on the primary.

"One thing that will be interesting to see is how fast the governor's campaign or her supporters get going and try to criticize the democrat Gary King. King may have to wait a bit because he has to raise some money first," said Sanderoff.

Sanderoff said they won't all be attack ads, however.

"Campaigns will intersperse both positive and negative ads, they recognize that most voters hate the negative ads," he said.

He expects to start seeing those ads anytime now.

"I think it's going to happen very soon, the days when we would wait for Labor Day, people would take the summer off, then during Labor Day people would start paying attention -- those days are gone," he said.