Video usage on smartphones and tablets is growing even more quickly. Mobile video consumption is expected to surpass desktop consumption by the fourth quarter of 2016.

But while it’s clear that mobile video is growing at an incredible rate, it’s less clear how consumers are viewing video on mobile devices, especially smartphones. Which way do they hold their phones? Do they watch only short videos and leave longer ones for larger screens? And where are they watching?

Patients want to engage with their healthcare providers on their phones, but hospitals and health systems that haven’t adopted a mobile-first mindset are limiting their ability to do so, and most that have still have room to grow. Here are six areas to be mobile-friendly in 2016 and beyond.

80 percent of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)

87 percent of millennials say their smartphone never leaves their side (Zogby)

We used to talk in digital marketing about designing for the “second screen”, meaning phones. But today we need to think of smartphones as our patient’s “first screen.” This means making your marketing look great on a phone even if that means it looks less great on a desktop.

New research from Google highlights where we need to focus our attention as marketers.