NBA Playoffs 2017

Concept: if you dream it, you can make it. Everybody starts somewhere.

Dare to Dream: 2017 NBA Playoffs Promo

Goal: Create an emotionally charged narrative that gives fans and viewers a glimpse into the past and to where it all began for each of these young NBA stars before they “made it big.”

The imagery shows flashbacks of today's NBA elite, pre-stardom, when they were only kids. The strategy behind this is that older viewers are able to relate to looking back on life, and younger viewers are able to relate and feel inspired and hopeful that their dreams can come true.