Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radiolistenership and televisionviewership, but also in relation to newspaper and magazinereadership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.

Methods

Diaries

The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual songs, cross referenced against their age, race, and economic status in listening sessions sponsored by oldies and mix formatted stations. IBOPE was the first realtime service for audience measurement of the world, it started in São Paulo in 1942.

Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radiolistenership and televisionviewership, but also in relation to newspaper and magazinereadership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.

Methods

Diaries

The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual songs, cross referenced against their age, race, and economic status in listening sessions sponsored by oldies and mix formatted stations. IBOPE was the first realtime service for audience measurement of the world, it started in São Paulo in 1942.

Milton Friedman, the renowned economist, liked to posture as an objective person, one who told his audiences the consequences of certain measures, what would happen if they did this rather than that. Friedman differentiated himself from normative economists who prescribe ... ....

SAN FRANCISCO, Nov. 19 (Xinhua) -- U.S ... "This type of behavior is bad for the community ... and violates our Community Guidelines and Terms of Use," it said ... "These new measures will be ongoing, and accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted," Instagram said ... ....

JOHANNESBURG - All the top marketing agencies in South Africa were once again recognised at the annual Assegai Awards ceremony, held this year on 8 November at the Inanda Polo Club. The impact of the works created by agencies can be tracked, measured and improved to implement memorable campaigns that really resonate with audiences... ....

The full report can be read at. ... Highlights... As reported by NPR hotel workers are often exposed to dangerous situations like sexual harassment and measures are being taken to improve their safety and working conditions ... We measure our success by the quality of our analysis, accuracy of the conclusions and the size and influence of our audience....

technological developments, alternative content offerings and their effects in our markets and on consumer behavior; competition for content, audiences, advertising and distribution in a swiftly consolidating industry; the public acceptance of our brands, programs, films and ......

In fact, there were hundreds, if not thousands of them so far ... 1 ... 2 ... 3 ... Just because things started off relatively well, it doesn’t mean that the battle is won, and there is a constant need for new reports, audits, measurements, and alike ... In fact, the audience can often suggest improvements, which is why communication is crucial ... Disclaimer ... ....

(Photo by Paul Bergen/Redferns). Ever wondered what might happen if all of the Russian bots were suddenly reprogrammed to troll the world in the style of Noel Gallagher? Wonder no more ... Such desperate, over-ambitious measures broadcast to that audience, and the festival community at large, that you’re just not as ready for it as you think you are ... ....

Witnesses told the Baltimore Sun that the audience applauded as the man was removed ... Casser, who sat in the audience Wednesday night, said while he felt comfortable with the Hippodrome’s security measures Wednesday, it shocked him to see an anti-Semitic incident happening in a city with a sizable Jewish population....

And the audiences want to see it on the big screen in a social environment ... So on your question regarding the value of the movie advertising, I still feel, and we know that the client still like that as a medium because you got a captive audience and it’s something that’s easily measurable....