HIV AIDS awareness campaigns

To add something on this day, I decided to present some campaigns that makes us aware of what HIV / AIDS does to a human life. Even if the international AIDS day, or awareness AIDS day, is on 1 of December, it doesn’t mean that we should only talk about it on this day.

This being said, here is a collection of ads from different environments that will put some light on the subject, and also sustain the awareness more then a day. A collection of HIV AIDS awareness campaigns for your inspiration and information.

Radio Mix FM: Mix against AIDS

To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.

Social Awareness AIDS campaign

(I do not know who produced this. I added it because of the relevance to the target audience)

Aides: Sexy Fingers

With just a finger, you can also test for HIV

URL: http://www.sexyfingers.org

The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.

I am a web and graphic designer, with a background in marketing, interested in visual communication and more.
I created wabbaly.com to share my point of view on this visual world. You can keep up with me on Twitter, Facebook or Google+.