Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Using Blogs for eLearning

1.
Using blogs for quick e-Learning

2.
Blogs
g
• Easily share resources
and ideas with a web
audience that is willing
to share back what they
t
think about those ideas.
t ose deas
– Will Richardson
– Blogs Wikis, Podcasts,
Blogs, Wikis Podcasts
and Other Powerful Web
Tools for Classrooms

5.
What’s the big deal?
g
• Others can subscribe to your blog
• When you post a new item, an email
can automatically be sent to them
– AND/OR
• A new it
item will b posted i th i f d
ill be t d in their feed
aggregator

6.
Why use Blogs?
y g
• Quick way to provide news and event
updates to your users
• It’s easy! All you need is internet
It s
access and the ability to type an email
• Since Blogs typically use RSS feeds
feeds,
it’s easy for your users to receive
information

10.
Hosted Services
• Pros: good enough quality for
professional blogging; hosted online
so no need for an IT department
• Cons: modest subscription fee, limited
customization,
customization must use provider's
provider s
domain name
• Examples: TypePad and Blogger

11.
Professional Services
• Pros: total control, good metrics and
tools, your company domain name
• Cons: need IT department to manage
it on your company server
• Examples: Word Press (free
download), Radio Userland, and
Movable Type

19.
Write with the reader in mind
• Remember WIIFM?
• That's what you should be keeping in
mind.
mind
• Your reader will read your post looking
for what's in it for them
them.

20.
Make it valuable and worthwhile
• Don't waste people's time.
Don t people s
• If you don't have anything to say, no
problem,
problem plenty other people do do.
• Share their articles, do an interview,
review a book
book.

22.
Keep it short and simple
• Most people are scanners. You may
have a lot to say and think it
interesting, and it may be. But people
are reading online and out of time.
• Get to the point quickly.
quickly
• Publishing short posts more frequently
is a better format than publishing
lengthy articles every few weeks.

23.
Get to the point quickly
y
• Keep it lively, make it snappy and
snazzy.
• Keep in mind the journalist's rule of 5
journalist s
W's in the first paragraph: who, what,
why,
why when and wherewhere.

24.
Link often
• This builds credibility and positions
you as an expert in your field.
• People don't have time to know what
don t
others are doing, you should tell them.
• Linking to other blogs and websites
also helps you build a network of
associates who will in turn link to your
blog.

25.
Use keywords
y
• This will help you stay on purpose,
and the search engines will love your
blog.
• The more often your keywords show
up,
up the better your search engine
results.

26.
Write Clearly
y
• Short sentences, only one concept per
sentence.
• No double speak or jargon; no more
than one idea in one sentence- don't
make your readers have to think about
your meaning.
• Spoon feed them
them.
• Use commas and dashes liberally.

29.
Checklist
• Is the topic clear to someone who only reads the headline?
• Does the l d paragraph tell who and what the story i about and
D h lead h ll h d h h is b d
why the reader should care about it?
• Is the angle you've used likely to seem newsworthy?
• Would someone who knows absolutely nothing about this topic
understand this post?
• Is the post free of jargon?
• Is it written in journalistic style and does it make an effort to be
objective?
• Have you peppered the headline and the post with keywords and
p
phrases that will be attractive to search engines?
g
• Did you remember to ask your readers a question at the end, or
something to stimulate readers to comment?
• Did you remember to write with the reader in mind, always keeping
in mind WIIFT? (What's in It for Them?)

31.
Corporate Policies and Blogging
• Make it clear that the views expressed in the blog are yours
alone and d not necessarily represent th views of your
l d do t il t the i f
employer.
• Respect the company's confidentiality and proprietary
information.
i f ti
• Ask your manager if you have any questions about what is
appropriate to include in your blog.
• Be respectful to the company, employees, customers,
partners, and competitors.
• Understand when the company asks that topics not be
discussed for confidentiality or legal compliance reasons.
• Ensure that your blogging activity does not interfere with your
work commitments.

32.
RSS
• Users of RSS content use programs
p g
called feed "readers" or "aggregators“
• The user subscribes to a feed by
supplying to his or her reader a link to the
feed
• The reader can then check the user's
subscribed feeds to see if any of those
feeds have new content since the last
time it checked, and if so, retrieve that
content and present it to the user
user.