Olympic Gold medallist Daley Thompson backs Nestlé GO FREE programme

Former decathlete Daley Thompson has teamed up with Nestlé to launch its GOFREE campaign for 2008, which gives kids and families access to free sports,activity sessions and lessons at over 3,000 participating venues throughoutthe UK and ROI.

Speaking at today's launch, Daley urged mums and dads to get their kids outand active this summer, he said: "As a parent of five, I know it can betough finding things to do as a family, but maintaining a balanced lifestyleis important for us all. So we need to encourage our kids to get active atevery opportunity.

"GO FREE is a great way to give families access to a range of fun activitiesthat anyone can have a go at. It's a fantastic way to get your kids intosports, and to learn new skills. You might even discover your child has anatural talent you never knew they possessed."

Nestlé GO FREE is an annual on-pack voucher collection scheme whichencourages families to be more active together, offering access to freeactivity sessions and lessons. Nestlé has partnered with over 3,000 venuesthroughout the UK and ROI nationwide to allow families to participate inactivities locally.

There are over 25 million free sessions to be redeemed from the GO FREEpromotion across the UK and ROI. That's an average 4 free activity sessionsper child.

Daley Thompson will star in a TV advertisement for the initiative, whichencourages families to get out and get active with their kids this summer.The advertisement airs on July 21st, and will be shown on terrestrial andsatellite channels.