Daily Archives: October 24, 2017

Sell the sizzle, not the steak I’ve always hated that Silicon Valley cliche. I know people saying it think they are smartly pointing out that people buy for reasons other than pragmatic ones. We want products that make us feel cool, sexy and superior. That focus on marketing can also […]

Whether or not you backed us on Kickstarter, you’d probably find our Family Textbook hilarious. It’s a book of, you guessed it, our family group text. If you didn’t back us on Kickstarter for $50 or more, you won’t be getting one, but you can still read about what you’re […]