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How to write irresistible e-mail subject lines

Want more people to open your e-mails? Of course, you do—and it starts with mouth-watering subject lines. The marketing firm Knotice compiled a list of five tips to make those subject lines irresistible. Here's one: "Be specific about your offer and explain what you can do for them. Instead of 'Save time and money,' tell them they’ll save '4 hours a week' and '$368 a month.' Spell out the benefits with clear, honest details. That said, be sure your d read more...

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