PROVO, Utah & LONDON & TEL AVIV, Israel--(BUSINESS WIRE)--MyHeritage,
the most popular family network on the web, announced today the release
of version 1.0 of its new mobile app that enables families to access
their family tree and share special moments on-the-go. Available for
free on iPhone, iPad and Android, the MyHeritage family tree app
combines advanced touch-screen features and unique social aspects to
help bring memories to life for the entire family.

Take your family tree with you

As the trusted home on the web for families wishing to explore their
family history and keep in touch, so far more than 21 million family
trees containing 900 million profiles have been created on MyHeritage.
The new MyHeritage app enables family members to access their family
tree on-the-go, offering the most advanced smart phone and tablet
capabilities for an intuitive user experience. For example, the Pinch
Zoom feature enables easy viewing of detailed information about
ancestors and relatives, and touch-screen panning can be used to visit
any area of interest on the tree. The app shows up to seven generations
with photos in stunning graphics, and displays a rich profile for each
individual as well. One year in the making, the app was built from the
ground up using the most cutting edge HTML5 technologies.

A tool for family communication

The MyHeritage app transforms the family tree into a useful tool for
family communication: users can call or email relatives in just one tap
and upcoming birthdays and anniversaries are highlighted within the
tree. The app also enables users to capture and share family photos
instantly – ensuring special moments will never be missed regardless of
how far apart family members live. Using sophisticated face recognition
technology, the app automatically identifies family members taken in the
photo and suggests sharing the photo with them in one easy tap.

Ideal for family get-togethers

With beautiful graphics and all the latest touch-screen features, the
MyHeritage mobile app is ideal for people to impress their relatives
with their family tree and photos at family gatherings. The MyHeritage
app automatically syncs all data, including photos taken at family
reunions, weddings and other family events, to users' family sites on
MyHeritage - ensuring that all special memories can be shared and
preserved for the future. Families can also enjoy the app's fun
celebrity look-alike feature based on MyHeritage's face recognition
abilities.

“We recognize the growing importance that families place on tablets and
smart phones for entertainment and keeping in touch. Our new MyHeritage
app shows our commitment to creating the best possible experience for
families on mobile devices”, says MyHeritage Founder and CEO Gilad
Japhet. “The app is a natural extension of our consumer offering and
supports our mission of enabling families to connect to their past and
to each other. Version 1.0 is just the tip of the iceberg – we look
forward to adding significant new features in the near future.”

The MyHeritage mobile app is available for free on the App
Store and the Android
Market. To get started, download the app and log in to your
MyHeritage account. New users can sign up for free on MyHeritage.com,
build their family tree and begin an exciting journey into their family
history. Version 1.0 supports 14 languages and additional languages will
be added in subsequent releases. Further development on a more advanced
version, including the ability to edit the tree and sign up to
MyHeritage from within the app, has already begun.

About MyHeritage

MyHeritage is the most popular family network on the web. Millions of
families around the world enjoy having a private and free place for
their families to keep in touch and to showcase their roots.
MyHeritage’s Smart Matching™ technology empowers users with an exciting
and innovative way to find relatives and explore their family history.
With all family information stored in a secure site, MyHeritage is the
ideal place to share family photos and preserve special family moments.
The site is available in 38 languages. So far more than 60 million
people have signed up to MyHeritage. The company is backed by Accel
Partners and Index Ventures, the investors of Facebook and Skype. For
more information visit www.myheritage.com.