Hartman Arena is now selling tickets through Ticketmaster, a move its executive director expects to bode well for the Park City arena and fans.

“I think it’s going to help us sell more tickets,” says Aran Rush. “I think it’s going to help us get more events as well.”

Rush called Ticketmaster the “Cadillac platform for the industry.”

“This will give national artists a higher level of confidence in our ability to sell tickets,” he says.

It’s another move by Rush, who was hired to the Hartman post over the summer, to drive more business to the arena. He said last week that the No. 1 item on his 2014 to-do list is “to put the Hartman Arena on the map.”

He projected last week that arena attendance could increase 50 percent this year through more events and more people at each event. That would push total attendance to near 150,000 versus about 94,000 last year. Already, there are 40 percent more event days scheduled this year than last.

Before upgrading to Ticketmaster this week, Hartman Arena had its own in-house ticketing service.

“It’s an easier system than what we had and it’s a stronger platform,” Rush says. “When people think of tickets, they think of Ticketmaster.”

John Stearns covers real estate, development and banking.

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