2014 World Cup Breaks Facebook Records

Facebook’s data team looked at the overall conversation for the 2014 FIFA World Cup, along with the top social matches and moments, demos, countries, most-talked-about players, and the most-engaging content posted by World Cup athletes. The tournament was a unique moment for Facebook, which measured the highest level of conversation for any event in history.

From June 12 – July 13, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the World Cup. 88 millionpeople generated 280 millioninteractions for Sunday’s final between Germany and Argentina, which makes the match the single most-talked-about sporting event in Facebook history.Most Social World Cup Matches

Germany vs. Argentina final (88 million people with 280 million Facebook interactions)

Brazil vs. Germany semifinal (66 million people with 200 million Facebook interactions)

Brazil vs. Croatia opening match (58 million people with 140 million Facebook interactions)

Argentina vs. Netherlands semifinal (39 million people with 83 million Facebook interactions)

Brazil vs. Chile round of 16 match (31 million people with 75 million Facebook interactions)

Most Social World Cup Moments

Brazil vs. Germany semifinal (29’): Sami Khedira scores Germany’s fourth goal in seven minutes, giving them an inconceivable 5-0 lead with a full hour remaining in the match.

Germany vs. Argentina final (full time): The final whistle blows, crowning Germany as World Champions for the fourth time.

Brazil vs. Germany semifinal (26’): Toni Kroos scores his second goal of the match, increasing Germany’s lead to 4-0 over a stunned Brazil team and home crowd.

Germany vs. Argentina final (113’): Mario Götze scores from a beautiful Schürrle cross to give Germany a 1-0 lead over Argentina deep in extra time.

Brazil vs. Croatia opening match (29’): Neymar scores his first World Cup goal, and Brazil’s first goal of the match, to level the score 1-1 with Croatia.

Most Talked About Players

Neymar (Brazil)

Lionel Messi (Argentina)

Cristiano Ronaldo (Portugal)

Luis Suárez (Uruguay)

David Luiz (Brazil)

Júlio César (Brazil)

Thomas Müller (Germany)

Mesut Özil (Germany)

Hulk (Brazil)

Arjen Robben (Netherlands)

Honorable Mention: Mario Götze (Germany)

Who was talking about the World Cup?

Men 18-24 (22% of total World Cup buzz)

Men 25-34

Women 18-24

Women 25-34

Men 35-44

Top 5 countries in terms of unique people

Brazil: 55 million people in Brazil joined the conversation about the World Cup from June 12 – July 13

USA: 48 million people in the United States joined the conversation about the World Cup from June 12 – July 13

Mexico: 19 million people in Mexico joined the conversation about the World Cup from June 12 – July 13

Indonesia: 18 million people in Indonesia joined the conversation about the World Cup from June 12 – July 13

India: 14 million people in India joined the conversation about the World Cup from June 12 – July 13

Top 5 most engaged countries (as percent of people on Facebook in those countries)

Brazil: 57% of people on Facebook in Brazil joined the conversation about the World Cup from June 12 – July 13

Costa Rica: 52% of people on Facebook in Costa Rica joined the conversation about the World Cup from June 12 – July 13

Uruguay: 52% of people on Facebook in Uruguay joined the conversation about the World Cup from June 12 – July 13

Argentina: 50% of people on Facebook in Argentina joined the conversation about the World Cup from June 12 – July 13

Maldives: 50% of people on Facebook in the Maldives joined the conversation about the World Cup from June 12 – July 13