Posts Tagged how to become a ghostwriter

Sometimes, the way to find yourself is to start by being someone else. That’s the subject of this podcast by the messaging app Slack. Each episode they interview people who find their identity in the work they do – and this time they’re looking at disguises. So they typed ‘ghostwriting’ into Google and found my grinning face … (Quick mention here of my ghostwriting course in case you’re professionally curious)

We talked about how I got started, the pressure from publishers to carry on writing sure-fire bestsellers, and the struggle to strike out as myself, writing my own fiction on my own terms. Along the way, presenter Lily Ames describes My Memories of a Future Life in a way I’ve never heard before … which proves yet again that someone else is always better at summing up your novel than you are.

The second half is a seasonal tale of a Vietnam veteran who became Santa Claus – and the surprising ways that this red, woolly-bearded disguise has made a genuine difference in people’s lives.

For the next few days, this blog will have a ghost-writing flavour. The reason? I’m launching my online course.

It looks something like this:

Now, if ghost-writing is not your thing, rest assured that this focus is temporary. So if you’re new here, or you’re worrying that the blog has taken an unwanted diversion, sit back and the posts on writing, writing life and publishing will be restored in a few days. There’s an Undercover Soundtrack on Wednesday as well. But I’m hoping that you’ll find a few interesting snippets in the launch posts for my course, even if you’ve got your hands totally full with your own writing.

And if the idea of ghost-writing DOES tickle your fancy, let me also mention that the course is supported and hosted by publishing industry legend Jane Friedman, co-founder of The Hot Sheet newsletter for authors and former publisher of Writer’s Digest.

You should also know there’s an early-bird discount. From now until 17 May, you can register at US$149. On that date, the course goes up to its regular price of US$199. Step this way…

I’m sneaking away from the internet for a brief period so there won’t be any posts for a couple of weeks. Meanwhile, as if by magic timing, a couple of guest posts are setting sail.

First there’s a swift guide to becoming a ghostwriter. Debbie Young, chief blogatrix at the Alliance of Independent Authors, asked me for a starter piece for writers who might be interested in ghostwriting as a career move. It’s something I’m forever asked about, and if you’ve hung around this blog for a while the advice won’t be new to you. But otherwise, step this way.

Secondly, I was contacted by Warren Adler, author of Wars of The Roses (yes, THAT Wars of the Roses), who’d seen me loitering on Twitter and wanted to include me in a showcase on his website, called Writers of the World. The brief was exacting – 150ish words on why I write. Of course, I could give him a complete dossier, and while I tried to super-condense my million-or-so favourite reasons, I ended up with a post about the power of why in storytelling. But I eventually completed my assignment and it’s here.

So I’ll be back in a couple of weeks, with posts and Undercover Soundtracks. In the meantime I’ve cued up a selection of useful tweets to keep your writing at a healthy bubble. See you soon.

I get asked about ghostwriting all the time, from people curious about it as a career path, or thinking about hiring a ghostwriter, or the plain curious. So here’s the dirt. Or as much as I can safely reveal.

Which books are ghostwritten?

Celebrity biographies and novels If someone has an interesting life story or is popular, a ghostwriter might be engaged to help them write a memoir. If that sells they might be asked if they fancy doing novels.

Megabrand genre novels It’s well known that James Patterson uses ghosts, outsourcing early draft work to keep up with demand. And that publishers hire writers to keep popular authors feeding the market after they die – eg Robert Ludlum. There are also plenty of other big-name authors in commercial fiction who are still alive and use ghostwriters, unacknowledged. (Knowing wink. You would be scandalised.)

So there’s plenty of work.

How do you find ghostwriting gigs?

It’s all about who you know.

Editors and agents If you have a literary agent, let them know you’re up for ghosting. Also it’s worth mentioning to book editors you’ve worked with.

Journalism Journalism is another way to break in, especially for non-fiction. You might meet someone who wants help writing their life story or a book on their patch of expertise (but see below).

Author services companies I get frequent approaches from author services companies, who want reliable ghostwriters they can recommend to clients. I don’t know what the terms are, but, in general, I worry about working for services companies. Judging by other areas of publishing, one party gets a bad deal – either the client pays over the odds, or the freelance gets a lot less than market rate.

Pros and cons Cons first. You’re caught between two masters – which you realise when the ‘author’ wants one thing and the editor wants another. You will be amazed at the issues that blow up into diplomatic incidents and you’re left trying to please both. (Knowing wink. You’ll earn every dime.) Commercial ghostwriting is satisfying because the book will be published, and because of the cost of hiring you, it will probably be well marketed. Depending on your deal, should be a worthwhile addition to your CV and earnings stream. If you ghostwrite for an author services company, you may find there’s no long tail because the book is far less likely to earn in money or reputation.

What will you be paid? Deals vary, obviously. But to generalise, you get much better terms if you have representation. My agent is horrified at the contracts I have from my ghosting days.

My personal beware list

Don’t do any ghosting work for individuals unless you’re very sure they’ll get a publishing deal. Even if they’re a celebrity you know personally.

Don’t do any work on spec for agents. In more naive days I spent four months rewriting a thriller for a phenomenally well-connected gentleman, persuaded by an agent to do it for a future profits share. The book never sold and I never saw any payment.

Be even more careful of the situation that might land you in court – or worse. I get a lot of approaches from people who want me to help them write a book about their murder trial. Such a book couldn’t be published without cast-iron legal backing, which only a major publisher has the chops for. And as for the chap who wanted me to write the book about how he was manipulated into assassinating … No I can’t tell you. (Knowing wink with a nervous twitch. You might be dead.)

Can I hire a ghostwriter myself?

Question. Can you afford to pay six to nine months’ salary for a writer to do a proper job of your book? This is why, in commercial publishing, ghostwriters are generally funded by the publisher, not the writer (although they don’t always get a fair fee – see above). But if you have a strong concept for a book and a writer who is a good match, you could seek a deal together.

What about royalty-split deals? See the caveats above, but these are frontier-busting times. Indies are leading the way with new ways to fund books, as we’re seeing with ACX for audiobooks and translation deals.

How can I break in?

Aside from personal contacts, there are opportunities for beginners if you know where to look. Book packagers are companies that dream up commercial ideas for novels, which they pitch to publishers. Some of these become phenomenally successful. They need writers.

They give you the plot in painstaking detail, so your job is to flesh out the story into scenes. Sounds a doddle? There are two downsides. One – the pay is rubbish. Two –they demand rewrite after rewrite because they design the story by committee and change their minds. But it is a way to get experience, and you might make useful friends. Find them in Writers’ and Artists’ Yearbook, or the US equivalent. Contact them and ask if they’re looking for writers. If you send them a sample and it’s good enough, they might ask you to try out for a live project.

Have you any questions about ghostwriting? Or wisdom to add? Your turn!