Zoom Zoom by Christian Stoll

Still life photography and car photography have a lot in common since a car is nothing less than a beautifully shaped, glossy design object, but larger in dimension than your average still-life.
BRANSCH artist Christian Stoll´s most recent take on car photography was created in cooperation with TheScope. MORE

Horses of Destiny by Thomas Mangold

BRANSCH artist Thomas Mangold created this image as the brand visual for the introduction of CELTRA by Degudent/Dentsply.
CELTRA is a zirconia-reinforced lithium silicate material used for dental restorations. With zirconia atomically disolved into a lithium silicate glass matrix, CELTRA provides high flexural strength while allowing aesthetic shading effects. The blocks that form the two horses in this CG image were modeled to match the form of the original CELTRA block.
The horses help illustrate CELTRA’s characteristics of speed, strength, and aesthetics. While challenging to put together all the CELTRA blocks to form the horses in an ordered manner, Thomas’s result is worth the effort.

Can Apple Win Over China? / Thomas Hannich for Fortune Magazine cover

BRANSCH artist Thomas Hannich’s CGI work graces yet another Fortune Magazine cover – this time for the October issue. He worked with photo editor Armin Harris towards the final image of the Apple logo replacing largest star on China’s flag, illustrating the technology company’s goal to gain market share and retail presence within this burgeoning market. As Tim Cook, Apple’s CEO, remarked about China’s prospects as Apple’s new biggest market, “The sky is the limit.”

Apocalypse Not / Thomas Mangold for WIRED

WIRED’s September 2012 issue revolved around the theme of the apocalypse. BRANSCH artist Thomas Mangold’s atomic cloud served as half of a contrasting diptych cover for the headlining story about “Why the world won’t end in 2012… or anytime soon.”

In the time it would take some to produce this mushroom shaped explosion in CGI, Thomas also completed an animated version for the iPad version of WIRED magazine. Watch the video below and be mesmerized by the rolling clouds of smoke.

The Death of Cash / Thomas Hannich for cover of Fortune Magazine

When Fortune Magazine wanted a cover image to illustrate “The Death of Cash,” they looked to BRANSCH artist Thomas Hannich for his skills as a still life photographer, as well as CGI artist. He worked with photo editor Armin Harris on the concept of merging the analog and digital worlds of currency, a look into a future in which paper money becomes obsolete as smartphones become the new form of payment. MORE

Thomas Mangold for Duracell

The iconic Duracell Bunny brings mobile phones back to life in Ogilvy & Mather Paris’ new ad for a portable battery that instantly charges USB-powered devices in case their batteries are running low. BRANSCH artist Thomas Mangold created this image almost entirely in CGI, with the exception of the background seen through the window.

Romain Laurent for Hiscox

“Dommages & Interets” was a recent campaign for Hiscox insurance by Les Melvilles (Paris), photographed by BRANSCH artist Romain Laurent. The ad shows how small mistakes can turn into huge consequences that weigh heavily on you – physically, emotionally, and monetarily. The large message in stone roughly translates to “Damage and Claims” – not a headache that you want to handle by yourself!

‘BANG’ by Christian Stoll

According to BRANSCH artist Christian Stoll, a perfume bottle feels like a precious gem. Fashion labels devote lots of effort and money into the development of fragrances, and top designers are hired to invent the packaging, creating beautiful design objects for these luxury scents. The design of the bottle has to convey a specific emotion, as well as represent the brand’s image, inspiring consumers to buy the perfume to be a part of this world of imagination.

Backgrounds also provide context for the bottle, and Christian loves the challenge of producing an environment that is both abstract and emotional at the same time. This personal series revolving around the bottle for Marc Jacobs “Bang,” was created completely in CGI. In comparison to working in a photo studio, there are just as many decisions to make: finding the right angle, the perfect lighting and color balance, as well as set design or modelmaking, just within a digital realm. Not necessarily better or worse, just a different tool with which to exercise his creative skills. MORE

Watch out for Hotwheels!

BRANSCH artist Thomas Mangold worked with Ogilvy Hungary on a recent Hotwheels campaign set in a world in which the toy cars are in the hands of some not-so-nice boys and girls.

There are casualties left and right: Limpy must rest at home because he is nursing a broken leg, Grumpy had a close encounter with a speeding car, and almost lost his hat, and Baldy loses his fur as a passing car caused an extraordinary gust of wind!

Thomas created the fore- and backgrounds in CGI with a little bit of post-production in Photoshop. MORE