Reliability : Automates price update, self-monitoring real time operation of ESL, predict failure of ESL device, high security encryption wireless protocol and the battery life lasts for five years or more.

Easy to use : Change prices of product in a few key strokes and price updates immediately on ESL display, remote upgrade firmware, continuous operation even when battery is out and very easy to install.

Flexibility : Automatically change wireless channel to tune up transmission performance, customizable content template for each SKU, support most languages, support different operation system, many different accessories to meet all retail’s needs.