#thisiscle promo video goes viral in 3- 2- 1...

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On Wednesday, Positively Cleveland, the convention and visitors bureau for Cleveland, announced a new destination brand, presented new plans for its destination development initiatives, unveiled a local social media movement and highlighted a series of organizational accomplishments.

But without question, the most buzzed about element of the package was the following video, "A Cleveland Anthem," which promotes the theme: "Cleveland doesn’t follow anyone’s rules – it makes its own."