PUMA celebrates 50 years of the Suede

PUMA celebrates 50 years of the Suede ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, PUMA kicks off this milestone by giving some love to the man who started it all – founder, Rudolf Dassler.

Dassler stepping out on his own to start PUMA in 1948 making it one of the oldest sneaker brands in in the world. And the Suede completely upgraded the canvas-and-leather sneaker game with its timeless design from the fine fabric to the grippy sole to the classic Formstrip. It is a street legend with that same fearless spirit the Rudolf Dassler Suede pack is a power combo featuring a pair of plush Suedes and a backpack made of black leather and cream suede so luxe it can go from the street to the boardroom real quick.

This classy rendition keeps it real with black laces on black suede and cream accents with a textured outsole to set it off. A sleek nod to Dassler and PUMA’s earliest logo is etched on the side of the heel – a cat crawling through the letter “D” – The kicks arrive in a special edition Suede 50 shoe box with metallic gold details and branding.

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