In LeBron’s case he made $17.5 million in salary (remember he took a little less than the max) and had $39 million in endorsement dollars. As I tried to tell the LeBron haters after “The Decision” — winning cures all ills in American sports and if he won his legacy and endorsements would be virtually undamaged. They are. Last year he picked up a Samsung deal as well as Baskin-Robbins, that is on top of his massive Nike deal.

What’s strange is he doesn’t have a signature commercial right now. Seriously, when was the last good LeBron commercial?

Kobe Bryant comes in at fourth on the SI list, thanks in part to his cap-destroying 27.8 million in salary last season (that jumps to $30 million next season, so expect him back on the list). He also still has $19 million in endorsements. He’s got a sweet Nike deal, too.

Third among NBA players and seventh overall on the SI list is Derrick Rose. And the entire city of Chicago rolled its eyes at once. He made $16.4 million in salary and had $17 million in endorsements thanks to a massive Adidas deal.

The other NBA players on the list (and their rank on the SI standings):