Category: Increase Sales & Profitability

These days, customers have very high service expectations. Thanks to mobile phones and social media, they want immediate responses from suppliers. It has never been more important to keep in close touch with customers than today. In fact, the competition for customers is now as much about the quality of the customer experience as itRead more

Many marketers think that listening and hearing customers are the same thing. They’re not. You can listen to customers but are you really hearing them? Active listening in business means hearing your customers, actually understanding what they are saying….then acting on what you have heard. Here are 5 tips to being a becoming a ProfitableRead more

Have you connected the dots between your customer retention and your bottom line? Marketing data revealed from surveys of major companies reveals that there is a direct financial correlation between Customer Retention and Profitability for your company. Consider these frequently cited marketing numbers: A 5% increase in customer retention can increase a company’s profitability byRead more

Many company leaders think the road to profitability is to raise prices or cut costs. Simple, right? But unless customer service, customer satisfaction and customer loyalty are an integral part of your marketing and sales cycle, you are probably missing a little known fact. There is a direct connection between customer loyalty and your company’sRead more