Overview

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.

Business Genius helps you drive more profitable, sustainable growth in today’s fast ...

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Overview

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently.

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

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Meet the Author

Peter Fisk is a highly experienced business strategist,consultant to business leaders worldwide, an inspiration businessspeaker and a business entrepreneur. He has spent many yearsworking with the likes of British Airways and Coca-Cola, Marks& Spencer and Microsoft, Virgin and Vodafone.
He is author of the best-selling book Marketing Genius,which has been translated into 24 languages, and The complete CEO.he is described by Business Strategy Review as 'one of thebest new business thinkers'.
Peter started his career as nuclear physicist, before getting intothe supersonic world of marketing at British Airways with roles inbrands and marketing, strategy and leadership development.
He was CEO of the world's largest professional marketingorganization, the Chartered Institute of Marketing. He also led theglobal strategic marketing consulting team of PA Consulting Group,was managing director of Brand Finance, and a partner of strategicinnovators The Foundation.
He is founder and CEO of The Genius Works, helping business leadersaround the world to think differently - to develop and implementmore inspired strategies, innovation and marketing. He recentlylaunched The Marketing Fast Track and hosts CNBC's TheMarketing Show.
He is an accomplished international speaker on all aspects ofbusiness Strategy and leadership innovation and marketing,customers and brands. He is thoughtful and considered, provocativeand entertaining - capturing what's hot, what works, and what'snext.
He defines the merging agenda for business, working across theworld with companies and their leaders, to make the best ideashappen practically and successfully.
For more information visit www.thegeniusworks.com or emailpeterfisk@peterfisk.com

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