Businesses with more than 500 employees were more likely to use emails to increase engagement, while smaller companies reported using this channel to grow and retain their customer base (34%) and build brand awareness (17%).

The report also found that larger businesses tend to send more marketing emails. 37% of companies with more than 500 employees send it daily, versus 21% of businesses with 101 to 500 employees.

The Manifest surveyed 501 digital marketers from companies across the U.S. with more than 100 employees.

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