4 Reasons Business Owners Should Keep an Updated LinkedIn Profile

Did you know
that LinkedIn has more than 500 million users? That is a massive network for
business owners to tap into. But in order to maximize your reach, you need to
not only be active on the site, but also keep your profile current. It can be
easy to let this task get pushed to the back burner, so make it a point to
schedule time to update or share content.

Still not
convinced? Here are 4 reasons why an updated LinkedIn profile can make a
difference for business owners:

1. Updated profiles attract
attention.

You can
toggle between turning notifications on and off for your profile and adjusting
your privacy settings. Depending on how public your profile is, the more
traction you can get. Let people know what you’ve been up to. Make sure your
profile is SEO-friendly and incorporates keywords people looking for
professionals in your industry would search. Once they land on your page, they
can find a wealth of information about you and your business. Plus, LinkedIn
periodically updates its layout and features, so if you haven’t been keeping up,
chances are, you could be missing out on valuable opportunities to share.

2. Build credibility.

Showcase
your skills and accomplishments on your LinkedIn profile so others can see just
what you can do. This also gives coworkers, clients, and peers the opportunity
to leave endorsements on your page further emphasizing your capabilities. When
potential customers view your profile, they can read what others have said to
substantiate your claims.

3. Position yourself as a thought
leader.

As a
business owner, you’re probably pretty knowledgeable in your field. Share what
you know by posting articles you have written or liking and sharing content by
others. Show that you are up-to-date on current trends and changes in the
industry and give readers information they can use. When they’re looking for
help, they may think back to something you shared which can bring you new
business. In addition, when potential employees are considering where they want
to work, they’ll have a better idea of who you are and what you value.

4. Expand your network.

Growing your
business relies on building relationships and networking. Connect with people
on LinkedIn who are in the same vertical, or who are existing/past clients.
Reach out to individuals who can help you leverage your expertise to attract
new business opportunities. Remember that LinkedIn has circles of connections,
so the more people you know, they wider you can grow your reach.

It’s a great
idea to launch a company page that is regularly updated as well. This broadens
your reach even more because it creates a connection between you and your
company page, plus any of your employees that also link to the company. You can
share targeted content here as well to position your business as a leader in
the industry.

Along with
updating your LinkedIn profile, don’t forget to polish up your resume too. You want these two documents to be
fairly similar so anyone looking at them is provided with a consistent
impression. Take care of both of these tasks together by working with Grammar
Chic. We’ll partner with you to bring your resume up to date, then get
everything uploaded to LinkedIn as well. This can make it easier for you to
manage your profile and focus on building connections and sharing key insights.
Get started by contacting Grammar Chic today at (803) 831-7444 or resumewriting@grammarchic.net.