It's A short video (typically under 5 minutes) that uses very basic visuals and well-crafted narration to boil down the main points of your white paper. A Video White Paper presents the key insights so that even if the viewer doesn’t have time to get into every detail, they get the most critical learnings.

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"Hertz Firefly was launched by Hertz as our new, super-low-cost rental car brand. We wanted to brand it completely separate from Hertz and appeal directly to millennials outside our normal Hertz demographic. The results were that our Flagship video has more than 3 million views. In comparison, the most popular video on Hertz’s YouTube channel has only 200k views. This marketing campaign created brand awareness for Firefly, increased brand equity for Hertz, and contributed to the overall 12% increase that year in Hertz Global Holdings."

Video Helps Your Audience to Know, Like & Trust You On A Whole New Level

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Value:

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Your audience is smart, they aren’t just going to believe that your solution works.​​​They want proof, it has to show more than how it works, what it does, or whom it helps.​​​​​​​When they have that experience of your value, they move from interest to desire.

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Time On Page:

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Studies have found that landing pages with a high quality animated video have an 80% increase in time spent by visitors.​​​​​​​The longer they’re there, the more they learn. The more they learn, the likelier they are to buy.

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Multipule Channels:

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High quality animated videos are versatile assets. They’re a great headline for a landing page.They improve email open rates.They’re easy to send out on social. They spruce up a sales pitch. They’re perfect for trade shows and events of all sizes.