Brands are forever changing the world. Is the collaboration between Poggenpohl and Porsche Design? going to do the same? Together the up-market kitchen brand and Ferdinand Porsche's design studio have designed a kitchen, specially for men. In doing so they are catering to the trend whereby more and more are becoming interested in the kitchen and cooking and the "modern kitchen" over the past few years having become a stylish place where it all happens.Knowingly done: In order to get men more involved in the housework you have to arouse their sporting ambitions. High-end, purist, and sleek is what P´7340 is, the kitchen for men. Wide, different-sized aluminum profile frames enable modular construction and individual styling. The cupboard elements can be fitted at will in the frames, which come with integrated lighting. The front surfaces are made of glass, painted unobtrusively on the rear side and available in a satin or glossy finish, or brushed wood (pine or dark oak). The thin worktops are likewise crafted from satin-finished glass or black granite.Nor ids men's playful nature ignored: All the cupboard elements can be opened without handles. A gentle touch of the finger and the doors open magically. An interesting aspect here is the question of the sound design. A slight slap, on the hip for example, sends all open doors back their original position. However, for men for whom that is too much motorization, or who are already thinking about possible finger prints on the surfaces, aluminum bar handles are also available.The fact the kitchen also features a high-tech-audio-video system makes it admirably suited to improving men's multi-tasking skills. So during the first few months you shouldn't get annoyed if the food is occasionally burned. Seldom has the collaboration between brands done so much for male emancipation.