America’s Most Dominant Float Builder and designer goes for a
23rd straight Sweepstakes Trophy (the parade’s top prize), with a
line-up that includes: Dole Packaged Foods, Miracle-Gro, Kaiser
Permanente, City of Torrance, AIDS Healthcare Foundation, Kiehl’s
Since 1851, Northwestern Mutual, The Bachelor, California Milk
Advisory Board, Wells Fargo and the Royal Court presented by
the Tournament of Roses Association.

Carnival–Like Atmosphere: Hundreds of excited kids, families
and volunteers gather at Decorators’ Village and begin affixing
thousands of flowers and floral arrangements to this year’s Rose
Parade floats – a task that requires over 10,000 cumulative hours for
completion.

WHY BE THERE?

It’s Where the Winners Live: Simply put, Fiesta Parade Floats
has a prize winning rate of over 67% for the last 28 years, the
highest prize winning rate in the Rose Parade industry, and has built
the last 22 Sweepstakes Trophy Winning Floats.

GREAT PHOTO OPPORTUNITIES: The best place to get an up-close
look at the Rose Parade float preparation, as it is buzzing with
excitement all day and night.

Inside Look: Bring your audience a
behind the scenes look at the hard work – and fun – that goes into
getting the floats ready for the 2016 Tournament of Roses Parade.

Action: An opportunity for
your favorite “on the scene” reporter to get their hands dirty and
learn the finer points of Rose Parade float decorating with a line-up
of unique float themes and adventurous designs that includes zipping
through paradise to gardening adventures, fearless felines, Everest
explorations, reigning royalty, journeys of love, beautiful
ballerinas, delectable dairy dishes, global empowerment and the magic
of Mother Nature.