Digital advertising and marketing: only the best ideas worldwide, since 2003

Diet Coke presents Hotel You

Would you like some branded content? Check out what Diet Coke is doing on Hotel You, a sort of stylish guide to “lighten your mood and brighten your day”. You can plan a vacation, learn the chefs’ secrets, find out nice bars and restaurants around the US and, most of all, get a free extensive exposure to the Diet Coke brand.
A nice website, nice graphics, nice content but, to me, not really worth a second visit.