Netflix Is Raising Its Prices For Some of Its Most Loyal Customers

So not chill.

Quick: what's the most important relationship in your life? It's not your cell phone, because you upgrade that puppy for a newer model every year? And it's not Chipotle because the Mexican food retailer has sadly done you dirty in past months (though you're probably wishing you knew how to quit it). But Netflix? Now that's a love story for the ages.

The streaming service gets you. It understands you. Sure, it judges you a little when it asks if you're still watching your 17th episode of Cake Boss, but like, it's just looking out for you. The algorithm is constantly serving up things you'd like to watch, and between kickass original shows, rom-coms you just can't get enough of, and that one obscure standup comedy special that leaves you in stitches every time, Netflix has never done you wrong.

But now, your love may be tested, especially if you've been in a committed relationship for a while: TIME is reporting that premium users who were grandfathered into the old $7.99/month price will have to either upgrade to the standard $9.99/month rate, or deal with standard-definition streaming.

That may not seem like a big jump, but it's roughly the difference of $25 a year. And you could easily stick with standard-definition service, but opting out of high-def and dealing with buffering are basically two key components for a killer horror movie — one we'd most definitely watch.