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This week, Apple shared a lot of new features for OSX and iOS. Some were great, others not so much. And if there’s one thing that we’re particularly worried about, it’s the ever-bloating Notification Center, Apple’s catch-all solution for the messages firing your way from half a dozen different services.

Joost van der Ree has at least one brilliant idea on how to fix the iPhone’s notification system. In the above video, disregard the earlier stuff and pay attention 35 seconds in. The idea you’re looking for is called Dynamic Badges.

The marketing executive Ken Segall not only worked closely with Steve Jobs for years at both Apple and NeXT, but he was also the creative guy who came up with the iMac name. And he’s just written a book about the product marketing lessons he learned from Jobs.

Sir Jonathan Ive, Jony to his friends, is arguably one of the world’s most influential Londoners. The 45-year-old was born in Chingford — and went to the same school as David Beckham. He met his wife, Heather Pegg, while in secondary school. They married in 1987, have twin sons and now live in San Francisco.As Apple’s Senior Vice President of Industrial Design, he is the driving force behind the firm’s products, from the Mac computer to the iPod, iPhone and, most recently the iPad. He spoke exclusively to the Evening
Standard at the firm’s Cupertino headquarters.