How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, ... more...

A practical introduction to the creation of Web pages, this title has been fully revised and expanded to include the most recent developments in HTML. As well as covering the design issues surrounding Web pages, it also includes sample HTML that can be incorporated into your pages, with worked examples. This second edition covers areas such as frames... more...

ColdFusion is an extremely powerful web-development tool. Despite its short initial learning curve, attributed to its accessible HTML-like, tag-based syntax, it provides sophisticated content-management solutions for large-scale enterprises. This has never been truer than it is now, since the release of ColdFusion MX. To take advantage of this power,... more...

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters... more...

HTML, CSS, and JavaScript are the three basic languages that web programmers use to build functional, attractive, and interactive web sites. This complete reference covers all three languages? elements and addresses the issues of syntax and functionality, compatibility with other elements, and cross-browser compatibility. This is a perfect desk reference... more...

Service-oriented computing has become one of the predominant factors in IT research and development efforts over the last few years. In spite of several standardization efforts that advanced from research labs into industrial-strength technologies and tools, there is still much human effort required in the process of finding and executing Web services.... more...

The ColdFusion Web Application Construction Kit is the best-selling ColdFusion series of all time?the books that most ColdFusion developers used to learn the product. This Getting Started volume starts with Web and Internet fundamentals and database concepts and design, and then progresses to topics including creating data-driven pages, building... more...

ColdFusion is a rapid application development tool used to create Web sites throughout the Internet. The product's ease of use and capabilities allow even inexperienced developers to rapidly produce basic Web sites. The ColdFusion MX Developer's Cookbook focuses upon teaching the use of ColdFusion's advanced features in the development of more... more...

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action , Robert Hoekman, Jr., author of Designing... more...