There’s no word on whether the sponsorship will last beyond April 6th, nor whether more activations are planned for the duration of the deal. McDonald’s logo is present on Atlanta Reign’s social media channels, however.

Atlanta Esports Venture co-owns Call of Duty League franchise Atlanta FaZe with FaZe Clan, though that team hasn’t announced a similar sponsorship with McDonald’s at the time of writing.

Esports Insider says: With everybody stuck indoors for the foreseeable future, we’re understandably seeing prominent brands leaning on gaming and esports to advertise products and services as that’s where a lot of eyeballs are. This sponsorship isn’t groundbreaking by any stretch of the imagination but it’s a definitely a sign of the times.