SOCIAL MEDIA OPTIMIZATION

POWERFUL CHANNELS TO REACH TARGET AUDIENCES

Social Media (or Social Networking) is a term used to describe the tools and platforms people use to publish, converse and share content online. The tools include social network sites e.g. MySpace or FaceBook, blogs e.g. Google blog, wikis e.g. Wikipedia, podcasts e.g. Competitor Radio, and sites to share photos e.g. Flickr, and bookmarks e.g. Digg.

Social media optimisation (SMO) refers to generating publicity through social media, online communities and community-focused websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like photo slides and galleries or YouTube videos.

CG Innovation is recognized as one of the leading Social Media Optimization (SMO) company in India. CG Innovation has advised and implemented SMO strategies for Fortune 20 companies, as well as smaller and mid-sized companies looking to build brand awareness and sell more product.

Benefits of Social Media Optimisation

Increased website visitor rates

Increased brand awareness

Increased links to your website

Improved website search engine rankings

Affordable way to allow customers to interact with your brand through multimedia tools (e.g. video and games).

The Internet has become more social, interactive, and contrary to popular belief, Social Media is not just a term du jour. It has become an integral part of Internet Culture and if your organisation has a presence on the Internet, it should be an integral part of your marketing mix too.

The concept behind SMO: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.

So, get the best out of Social Media networks with the help of our experts.