Appeal to Pity

Description

Please feel so sorry for me or my cause that you agree with me.

Gain agreement by sympathy or
empathy. Show how you have a deserving cause.
Get the other person to put themselves in your shoes and see your sorry plight.
Use pictures, testimonies, and other
evidence, all turned to your purpose.

Example

I have hurt my leg. Can you drive, please?

Just look at these pictures of the children. Can you donate
something to help them?

I haven't completed my work as my dog just died.

Discussion

Appeal to Pity often uses values
as emotional levers to gain compliance. This can be particularly powerful, as it
is a strong social force. It is about 'being good' and can easily lead to
further commitment.