ACADA

Wednesday, 19 July 2017

Despacito Becomes The Most Streamed Song with 4.6billion Plays

Reggaeton stars Luis Fonsi and Daddy Yankee, who have topped
the charts all over the world including nine weeks in the UK, push their guest
vocalist Justin Bieber into second place.

Luis Fonsi and
Daddy Yankee’s reggaeton hit Despacito has become the most streamed song of all
time, with 4.6bn streams globally across all major platforms.The
announcement from Universal Music Latin Entertainment means that Sorry by Justin Bieber is now pushed into second place
on 4.38bn, though Bieber shares in Despacito’s success with his guest vocal on
the track, which helped it cross over from Latin hit to worldwide smash.

Puerto
Rico-born Fonsi called it “an honour”, while Universal CEO Lucian Grainge
heralded a “tremendous accomplishment”, saying: “Streaming has opened up the possibility of a
song with a different beat, from a different culture and in a different
language to become a juggernaut of success around the world.”Despacito has
spent nine of the past 10 weeks at the top of the UK charts – by far the
longest run for a foreign-language song – and is currently back at the top of
the US Billboard charts, where it has spent 10 weeks at the top in total. It
was recently credited with a rise in tourism to
Puerto Rico, which gets a namecheck in the song.Thanks to
streaming services such as Spotify publishing global charts, hits from
the world of Latin pop now have more visibility in countries they previously
might have ignored them. Other Latin pop songs currently in Spotify’s global
chart include J Balvin’s Mi Gente at number seven – which crept into the UK
chart at 100 this week – Maluma’s Felices Los 4 at number 22, and Danny Ocean’s
Me Rehúso at number 30.