ABSTRACT
Vegetarianism may have implications on the growth of children and adolescents. There are different types of vegetarian diets: some may be suitable for children, other deﬁcient in essential nutrients. If a vegetarian diet is done properly and includes fortiﬁed foods it can promote health and reduce risk for major chronic diseases.
Restriction or exclusion of products of animal nature can lead to low intake of essential nutrients.
Keywords: vegetarianism, child

Childhood is the period when nutritional habits are acquired, when growth is intense and when deposits of essential nutrients are stored.
According to the Merriam-Webster Dictionary, vegetarianism is deﬁned by “the consumption of a diet that contains vegetables, fruits, nuts, cereals and sometimes eggs and dairy products” (1).
Vegetarianism may have severe implications on the growth of children and adolescents, therefore it is necessary to assess the nutritional status of vegetarians to insure optimum growth and a good health state and to prevent potential deﬁcits.
There are different types of vegetarians (1) –
Table 1.
Each of these diets has implications on the nutrition and health of children and adolescents. The reasons for which one adheres to a vegetarian diet are different:
• economic reasons: in some countries, vegetables are cheap;
• the risk of omnivorous diets and the negative publicity on the diseases emerged as a consequence of the consumption of animal products;
• moral reasons: the belief that eating meat involves cruelty and environmental…...

...indirect competitor for Grace Foods is that of the many farms located in Accra which still have a high patronage from locals who purchase their staples and fruits in order to prepare popular African dishes such as ‘Fufu.’ Therefore the strategic group for Earth Chef’s Veggies is pre packaged, easy to prepare meals.
Main Direct Competition
The main competitor is Vegefarm Corp, a manufacturing company that offers vegetarian packaged food which entered the Ghanaian market in mid 2009. The company has formed a partnership with a distributing and marketing company in Ghana called Tridees Limited to distribute the vegetarian product. The products being offered by Vegefarm Corp Vege Chicken Nuggets, Vege Crispy Chicken Patties, Vege Vienna (cocktail) Sausages, Vege Anka (spicy) sausage, Vege hot dog, and Vege ham. Vegefarm Corp, is said to introduce a new range of Soya-based 100% vegetarian foods in the country. (Nonor, 2009)
Objective of Vegefarm Corp
To offer to consumers a safe, reliable and a wide variety of vegetarian foods.
Strengths of Vegefarm Corp
* ISO 9001:2000 quality standards
* HACCP & ISO 22000:2005 certified
* A variety of vegetarian dishes acting as meat substitutes. Such as vegetarian Ham, sausages, chicken patties and nuggets.
* Natural food made with no preservatives and no meat. The Product is made of non-genetically modified organisms.
* Experience with exporting to other markets such. Exports to North America, Mid East,......

...at point of service.
To accompany this is a veluota of button mushrooms. The veluota is a white wine and vege stock base, with button mushrooms, finished with cream. “Veluota is a smooth creamy sauce made from blonde roux and white stock” (Yule & McRae, 2007. Pg 557). Using a vege stock allows this dish to be eaten by vegetarians who choose to eat fish.
This dish is served in a small broad rimmed bowl, with lasagne in centre. This is finished with the veluota softly ladled over the top, finished with sauted mushrooms, chopped parsley and tarragon.
Main:
Braised Beef cheeks
Celeriac puree, warm confit garlic and beetroot salad, tempura artichoke heart, with a red wine jus.
The beef cheeks are braised, meaning to slow cook and bring out the tenderness and flavour. This is cooked in beef stock, red wine, star anise, cinnamon stick, and brown sugar.
For the warm confit garlic and beetroot salad, the beetroot is boiled in water, sherry vinegar and brown sugar. This is cooked this way to slightly enhance the earthiness of the beetroot, and then sliced thinly. At point of service this is tossed in a hot pan with sauté shallots and confit garlic. The confit garlic has been slow cooked at 60 in olive oil, thyme and bay leaf. The salad is finished with a nob of butter to give it a nice gloss and shine.
The tempura artichoke hearts are firstly braised using a vege stock and aromatics, cooked to the point of just tender. These are then tempered at service to a crunchy......

...allow the discpensaries to sell a limited amount of the product to out of state medical marijuana card holders.
Due to Colorado’s lack of planning they were unable to gain market equilibrium in their medical merijauna market, creating shortages in the product. Clark county is using a more strategic approach and planning in order to maintain market equilibrium and eliminate shortages and surpluses of the medical marijuana withing their growth and production facilities.
Reference
McConnel, C. R., Brue, S. L., & Flynn, S. M. (2009). Economics, Principles, Problems, and Policies (18th ed.). Boston, MA: McGraw-Hill Company.
Shine, C. (2014, April 22). Clark County receives more than 200 applications for medical pot businesses. Las Veges Sun, http://www.lasvegassun.com/news/2014/apr/22/rush-get-medical-marijuana-business/. Retrived on 5.14.14
McPhee, M. , Barbatelli, V (2009, October 21). Demand for medical pot in Colorado outstripping supply. The Denver Post, http://www.bluelight.org/vb/threads/468037-Demand-for-medical-pot-in-Colorado-outstripping-supply. Retrieved on 5/14/14....

...unhealthy fats which is contributing to the obesity epidemic, that is now prevalent in
most western societies. High salt contents in foods are well known to be contributing
factors for people with heart disease and high blood pressure. It has now been
recently reported on the news that high salt contents in foods may be contributing to
the increase in autoimmune diseases. This gives us another reason to reduce these
foods from our diet.
In order for us to be able to get back in line with the nature cure principles I believe
that it is necessary to remove all of the above mentioned foods from the diet. We
need to get back to eating the way our ancestors did. All foods should be organic
including fruit and veges, meat and poultry. Although nature cure prefers a
vegetarian diet for most this would be too hard to do and so a reduction in meat
would suffice. Growing your own fresh food and herbs, or buying from a farmers
market is often a better option than the supermarkets due to “fresh” foods being kept
In cold storage for long periods reducing the quality of available nutrients.
Water is an essential for life and has many benefits to our health both internally and
externally and plays an important role in the nature cure philosophy.
In the 19th century the problems they may have had with water would have been with
the cleanliness of it or possible contamination eg.cholera . Today we may have clean
water......

...opportunity:
• A large, fast-growing market.
• Clear market segments to provide entry opportunities.
SWOT Analysis
Strengths
• Innovative production methods provides difference favors of power bar, we are using honey and stevia for main ingredients, so it is free and healthier.
• Experience in distribution channels
• It is in halal status
Weaknesses
• No experience in every sector since we are new company
• No experience in marketing products
Opportunities
• Large market
• Market growing faster
• Consumer demand for healthy food
Threats
• Strong competition
• Possibility of new market entries
Marketing Mix
Pricing: The price set is affordable for every consumer in every income level.
Product: Product is made up of all vege which is healthy and suitable for vegetarian.
Promotion: Sales representatives will be added to assist in the development of new distribution outlets. A sales trainer/ promoter will be hired to train the sales force in the new product.
Place: Product distribute from small mini market to large sales store such as Tesco and Giant....

...establishments with the food they wanted to eat, followed by those with a wide range of menu items.
* Free drink refills came in third.
* The fourth most sought after menu factor was "to go" options, although that was more important at lunchtime (90 percent) than at dinner (83 percent).
* A variety of healthy/organic menu items came in fifth, while a variety of ethnic offerings scored sixth most important.
* Free soft serve ice cream or yogurt also made the list of desired menu factors, chosen by two-thirds of respondents.
(Male & Female-Same preferences?)
Several studies have described remarkable differences in food choice between men and women. Consistently, women are reported to have higher intakes of fruit and veges, higher intakes of dietary fiber&lower intakes of fat. 66% of women make food choices based on whether they believe that the food is a good choice for losing weight or a bad choice. In accordance with such more healthy food choice, women usually attach greater importance to healthy eating.
Easy assumptions about male and female behaviors are challenged by the data. For instance, although health trends usually tend to be skewed toward female consumers, men and women were equally likely to have chosen an appetizer salad as part of their most recent restaurant dinner. No significant gender differences were seen, either, in consumption of more indulgent appetizers such as breads, dips, soups, nachos, chicken fingers and fries. On......