Don’t Forget the Marketing!

Don’t Forget the Marketing!

It’s typical for this time of year: companies are feverishly working to hit all of their annual goals while also beginning to plan for the upcoming year. Leadership teams go offsite to spend time discussing how the company performed in the current year, the vision and goals for the organization, and selecting big priorities and initiatives for next year. It’s a lot to cover!

What’s not so typical is for leaders to be talking about at this time of year is marketing. Maybe you’ve already spent all of your marketing dollars. And marketing doesn’t always seem to fit into the “strategic thinking” discussions at the offsite.

However, a good marketing strategy and plan are just as important as your product and servicing strategies. Marketing is the key to getting the attention of potential customers and keeping the engagement of your existing customers.

At Dotted Line, we’ve developed an approach to talking about marketing strategy that we call “The Collaboration Experience”. It’s a half-day session we host with key members of each company’s leadership team. Some of the topics we cover include:

Customer profiles – clearly defining who your target audience is and how best to get their attention

Company differentiators – creating a crisp articulation of what sets you apart from your competitors; why should customers choose your product or service

Marketing priorities – where can you get the most bang for your marketing dollars

Coming out of these sessions, our clients have a much clearer idea of an optimal marketing strategy for their business and concrete steps to take to deliver against that strategy. Not bad for the investment of a few hours of your time!

If you would like to talk about how DLC can help you with your marketing strategy for 2017, we’d love to speak with you.

Lauren Sweeney is the owner of Dotted Line Collaborations, a boutique firm that uses a collaborative, tailored approach to connect the dots for our clients. We’re small enough to be able to work with our clients on an individualized basis, but large enough in passion and experience to solve any creative problem.

Archives

Categories

Recent Posts

Do you have a certain dish at a favorite restaurant or at family gatherings …Read More »

Why Us?

Why Us?

Lauren and her team nailed our recent content marketing strategy. I was at a place with my company where I was struggling slightly to find our identity. Dotted Line Collaborations did an amazing job identifying our target demographic and instructing us on how to best communicate to her. Everyone we have met at Dotted Line is professional, sophisticated, and incredibly knowledgeable about the ever changing marketing industry. I was blown away by how quickly they identified our market and came up …

Erin Powell, Founder, Ginger Juice

As a business owner trying to juggle all the hats can be difficult and many times important tasks get left behind. That was the case with my marketing. That stopped once I hired Dotted Line. Lauren has been amazing to work with she does what she says she will do when she says she is going to do it. A rare thing in any industry… My marketing is now consistent and meaningful. She took an outdated website and gave it new life, reworked my print material, and is constantly coming up …

Kevin Currie, Owner, Kevin Currie Group

I knew, in my heart, exactly what I wanted to do and exactly how I wanted to do it, so I started my own business. I quickly learned that even if your heart is 100% in it, a business cannot thrive without a well-designed business and marketing strategy. Dotted Line Collaborations met with me, listened to me, understood me, and put solid, meaningful words behind my heartfelt ideas. They were incredibly professional, but they simplified the tasks at hand so that the process wouldn’t become overwhel…

Joanna Avant, Style Consultant

We have continually been impressed by the talent and professionalism of Dotted Line Collaborations. Their team of top-tiered professionals delivered an impressive and novel creative campaign that was grounded in strategy, aimed to attract audiences unique to Magnolia Green– and what’s most impressive is that they delivered it all to us in just 3-months.

Karl Frey, EVP, iStar

Dotted Line Collaborations elevated my personal brand into something tangible and promotable. Their capable team managed the creation of my website incorporating a brand new logo and messaging, plus interactive elements and compelling video testimony. Creatively innovative and always reliable, Dotted Line Collaborations delivers on their promises in a prompt and professional manner.

John E Kemper, CEO

Lauren took the marketing piece of my business from being outdated and stagnate to online, updated and active. She was able to explain in terms I could understand and get me to the point where I was comfortable doing things consistently and independently. As someone who is not electronically inclined, it’s great knowing that I can call on her for any assistance I may need.

Liz Hart, Owner, Liz Hart Designs

Dotted Line Collaborations delivered so much more than a logo and website to us. They transformed our cold, out-of-date branding into a warm, welcoming story that our clients can feel before they even walk through our doors.

Lorelle Myer, Marketing Director, Virginia Women's Center

Dotted Line Collaborations has been a tremendous help to n1Health. They have been able to implement some much needed structure to a department that was otherwise unorganized. Often times, marketing firms oversell their services and capabilities, which ultimately leads to frustration and wasted resources. DLC has consistently met (and exceeded!) their promises in a very professional, highly collaborative, and incredibly efficient manner. I am thankful to have DLC as my collaborative partner.

Jay Saxena, Chief Operating Officer, n1Health

Their small team allows for them to be nimble and flexible, and we truly appreciate their collaborative approach to marketing. They have been a true partner and have delivered some of the best creative work we’ve seen from any agency- large or small.

Karl Frey, EVP, iStar

Magnolia Green had a record year in 2017, and making the switch to Dotted Line for our marketing had a lot to do with that. Their talented team delivered a brand new ad campaign that not only set us apart from the competition, but also has given Magnolia Green a voice and attitude. Their on-going media support allowed us to expand our social reach by 1,000%, increasing website traction by over 40% which resulted in us reaching nearly 30 home sales above our goal. I look forward to working with t…