Jun dresses like the late Steve Jobs, in jeans and a black top. He has created a fervent fan base for Xiaomi's moderately priced high-end smartphones by mimicking Apple Inc's marketing tactic of attaching an aura of exclusivity around its products.

We took a look at Xiaomi's website, which touts the new phones. Here's your first look.

The Mi-2S is Xiaomi's second generation smartphone. We believe the 2S is a nod to Apple and its iPhone naming process. The 2S comes in two sizes 16GB and 32GB and retails for about $322 and $370 respectively.

Besides coming in a slew of different colors, the Mi-2S is 25 percent faster than its predecessor and consumes less power. It features a quad-core 1.7GHz processor

The Mi-2S features a 4.3-inch Retina Screen, just like the iPhone except slightly bigger. But the Mi-2S pushes out more pixels per inch than the iPhone and other leading smartphones.