Update 6pm ET: This is possibly a hoax—but reportedly not. CBS Los Angeles, which originally reported the supposed campaign, has deleted its story, and Shell has not responded to Gizmodo’s request to confirm its legitimacy. (Sam Gavin’s tweet above, which contained a video promoting the “She Will” campaign, has also been deleted.)

On the flip side, Adweek editor David Griner reports that he confirmed the campaign’s legitimacy and that claims by the notorious pranksters the Yes Men that it’s fake are false.