Of course it’s a lot easier to mock a bad name (PC Magazine?) than to create a great one, but you do have to wonder what in the world they were thinking in most of these cases.

In the interest of fair play, here’s my quick defense of a few of these:

Although I suspect I’d have taken a different creative tack, strategically speaking the Wii name has done a good job of positioning Nintendo’s platform as the fun, “let’s just play” alternative to the more hardcore PlayStation and Xbox systems.

Joost is at least a better name than Skype!

iYiYi is clearly a play on the iPod brand and the Spanish interjection “ay, ay, ay” — something the PC Magazine editors missed altogether.

There’s nothing wrong with the Reaktor name; it’s a fine name. Native Instruments, the creator of Reaktor 5, is a German company; reaktor is the German equivalent of reactor. Do your homework, PC Magazine!