Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

12 Ways to Instantly Increase Player Sign-Ups

1.
Powered by

2.
Streamline Your Sign-Up Process
by Going Online.
Consumers are accustomed to searching for
products online and making purchases online.
Your camps, clinics and tournaments shouldn’t
be treated any differently.
Allow players to register and pay in one
transaction online at their convenience.
Powered by

3.
Communicate the Benefits in Your
Event Description.
Remember everyone’s favorite radio station –
WIIFM – What’s In It For Me.
Don’t just say “Sign up for Our Sports Camp”.
Why should someone sign up? Will they make
new friends? Develop new skills? Let them know
what’s in it for them.
Powered by

4.
Share Pictures and Videos.
Show people the value instead of just telling
them about it. Tell a story through pictures and
video of past sports events that show players
having fun.
Powered by

5.
Setting a savings incentive tied to an expiration
date is a great way to generate early sign-ups.
Set an Early-Bird Price
with a Cut-Off Date.
Powered by

6.
Post About Your Sports Events
Everywhere Repeatedly.
Don’t just post about your camp, clinic or tournament
once on Facebook. Post about it at least once a week on
Facebook leading up to the event. And don’t limit your
posts and marketing to one channel only. Post on all
social networks, in online directories, on your website, in
emails.
Event success depends largely on repeat impressions.
Get the word out everywhere possible. Promote across
all channels repeatedly.
Powered by

7.
Send emails to Past Players.
Your past players are likely to attend other camps,
clinics and tournaments you hold. It’s a smart practice to
let your past players know about your new upcoming
events – and sending them an email is the most direct
way to communicate.
Tools like Event Manager store your past attendee data
and enable you to select on past attendees and send
emails directly through the software.
Powered by

8.
Set a Seating Capacity.
Scarcity increases demand and compels people
to take action now rather than waiting.
Put a limit on the number of spots available at
your sports event and communicate the limited
availability.
Powered by

9.
Add an Event Listing to Your Website.
Including your camps, clinics and tournaments on
your website is a great way to show everyone
what’s going on.
Through tools like Member Solutions’ online event
registration software, Event Manager, you can add
a registration home page – or event listing page –
to your website to showcase all your active and
available events.
Powered by

10.
Set Up Promo Codes.
Setting up promotional savings codes and
sending them to a select group of prospective
players promotes exclusivity and will ultimately
increase event sign-ups.
In tools like Event Manager, you can even set up
activation and expiration dates for promo codes
and set capacities to promo codes to further
drive demand.
Powered by

11.
Offer a 2-for-1 Special.
Adding a 2-for-1 promotion or a “Buy one, get
the second 50% off” adds value and encourages
multiple sign-ups.
Consider a sibling and/or friend promotion.
Chances are prospective players know a person
or two who would be interested in the camp.
Powered by

12.
Offer a FREE Gift.
Take a look at your inventory and see what
you have that you could give away. Adding a
free gift to the first x number of sign-ups
sweetens the deal and will help drive early
registrations.
Powered by

13.
Promote Your Camp Offline.
It’s easy to loose sight of offline techniques
in today’s largely digital world.
Don’t forget to create flyers about your
camps, clinics and tournaments. Partner
with local businesses that will inform their
customers about your event. Mention the
event to everyone you come in contact with.
Powered by

15.
Who is Member Solutions?
Since 1991, we have provided billing, software and business advisory services to Fitness, Martial Arts and Health-
related businesses in the United States, Canada and Australia. Each year, we service more than one million consumer
obligations and process in excess of $150 million in payments on behalf of our client businesses.
We offer a complete full-service billing and payment processing solution, as well as a powerful suite of web-based
software solutions for:
• Front-desk operations • Member management
• Online event registration • Credit card processing
• Member communications • And More
Each solution is designed to increase efficiency, save you money and save you time — so you can focus on what’s
most important to build your business. Request a quick, 20-minute demo with a live representative today. There’s
ZERO obligation. ZERO pressure. We simply want to give you the chance to see our solutions in action and ask a real live
person any questions you have.
Visit MemberSolutions.com, Call 888.277.4409, or Email info@membersolutions.com
to Book a FREE Demo Today!
Real Solutions … Real Results …