28 May 2008

Speculative article on Apple's potential to dominate home computing, beating Microsoft and HP. Interesting that in the list of existing and future products and services that would put Apple in this position there is no explicit mention of the mobile phone:

Apple Macintosh home PC

Apple TV digital media extender

Apple Store

iTunes and its successors

Apple home server product

AppleSound universal music controller

Network-enabled gadgets

In-home installation services

I can see why not, but it's an interesting omission - still compartmentalising the phone and other ICT - particularly as smart phones currently have more computing power than set top boxes.

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I'm a psychologist and, having worked for many years in the design of user-centred products and services, am now Professor of User-Centred Design at University of Reading, UK.

Why Brain Attic?
In 'A Study in Scarlet' Arthur Conan Doyle wrote: "I believe that a man's brain is like a little empty attic, and you stock it with such furniture as you choose....the skillful workman will have...nothing but the tools which will help him doing his work..."
As we now know, Conan Doyle's analogy doesn't quite tell the full story of the brain but nevertheless this blog is a place for me to store notes that, if not logged here, might be forgotten.