Health. Happiness. Opportunity. To have a shot at success in life, children must master the fundamental skill of reading.

OUR MISSION: MAKING SURE KIDS CAN READ

Nearly 2/3 of American 4th graders are reading below grade level. Our mission is to leverage the power and influence of athletics to develop successful readers – supporting programs that teach kids the fundamentals directly linked to success later in life. Here's how:

FUNDING FOR LITERACY PARTNERS

A FIGHT WORTH FIGHTING

The inability to read proficiently puts today's young people at greater risk of unemployment, poverty, and poor health later in life – greatly impacting our communities and our nation.

That's why we are committed to this fight. So far, Coaching for Literacy has conducted 75 Fight for Literacy Games with 37 NCAA partners, helped by 25 local organizations across 11 states, funding 50 literacy projects on behalf of 8,000 children. Join us.

REAL COACHES, REAL RESULTS

Find a great coach and you will find a human being who – beyond the X's and O's – understands that winning means being part of something bigger than oneself. There is nothing bigger than helping ensure a child has a shot at a successful future. This video tells the story.