Zurich, 29.05.2018 - ASMALLWORLD AG today announced the start of an accelerated book-building for the placement of up to 813'715 newly registered shares with a nominal value of CHF 1.00 per share. This placement will increase the share capital of ASMALLWORLD AG by a maximum of 9.99%. The net proceeds of the capital increase will be used to finance investment or acquisition projects.

The transaction, which is aimed exclusively at institutional investors, takes place in the form of an undocumented private placement, excluding the subscription rights of existing shareholders. The new shares will be created from the existing authorized capital of the company and will be offered exclusively to institutional investors in Switzerland and to qualified investors outside Switzerland and the US. The book-building starts immediately at a placement price of CHF 11.50. The number of new shares will be announced upon completion of the book-building, expected on May 30, 2018.

The newly created shares are expected to be listed on June 1, 2018 and admitted to trading on the SIX Swiss Exchange. The delivery of the new shares against payment of the placement price is expected to take place on June 4, 2018. The newly created shares will be treated equal to the existing shares, including full dividend entitlement for the financial year 2018.

The proceeds are used to finance investment or acquisition projects.

Hauck & Aufhäuser Privatbankiers AG acts as sole bookrunner in the context of the placement.

ASMALLWORLD, the leading international lifestyle community, is a private social network that connects people with shared passion for the good life.

Each year, ASMALLWORLD organises more than 1000 events around the world, where members can expand their private and professional networks. The ASMALLWORLD website and mobile apps offer members the opportunity to engage in discussions, obtain travel advice from the Travel Guides or other members, or meet fellow members whilst travelling the world. Members also enjoy exclusive privileges from international partners such as status upgrades, discounts and additional services.

Besides the global ASMALLWORLD community, Zurich-based ASMALLWORLD AG operates ASW Travel AG, which provides bespoke travel arrangements for its customers, as well as The World's Finest Clubs AG, which offers its members access to the most exclusive nightlife venues around the world.

This announcement does not constitute an offer to sell or a solicitation of an offer to buy any securities. It is not a prospectus within the meaning of Article 652a CO nor Article 27 et seq. of the Listing Rules of the SIX Swiss Exchange or any other applicable law. Copies of this communication may not be sent or otherwise distributed in jurisdictions where this is restricted or prohibited by law. The information contained in this release does not constitute an offer to sell or solicitation of an offer to buy any securities in any jurisdiction in which this would be contravened prior to the registration (or granting of an exemption thereof) or any other act contrary to securities laws.

This document is not for publication or distribution in the United States of America, Canada, Australia or Japan and it does not constitute an offer or invitation to subscribe for or purchase any securities in such countries or in any other jurisdiction. In particular, the document and the information contained herein should not be distributed or otherwise transmitted into the United States of America or to publications with a general circulation in the United States of America. The securities referred to herein have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "Securities Act"), or the laws of any state, and may not be offered or sold in the United States of America absent registration under or an exemption from registration under the Securities Act. There will be no offering of the securities in the United States of America.

The information contained herein does not constitute an offer of securities to the public in the United Kingdom. No prospectus offering securities to the public will be published in the United Kingdom. This document is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "FSMA Order") or (iii) persons falling within Articles 49(2)(a) to (d), "high net worth companies, unincorporated associations, etc." of the FSMA Order, and (iv) persons to whom an invitation or inducement to engage in investment activity within the meaning of Section 21 of the Financial Services and Markets Act 2000 may otherwise be lawfully communicated or caused to be communicated (all such persons together being referred to as "relevant persons"). The securities are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents.

Any offer of securities to the public that may be deemed to be made pursuant to this communication in any member state of the European Economic Area (each an "EEA Member State") that has implemented Directive 2003/71/EC (as amended, including by Directive 2010/73/EU, and together with any applicable implementing measures in any EEA Member State, the "Prospectus Directive") is only addressed to qualified investors in that EEA Member State within the meaning of the Prospectus Directive.

This document contains certain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results, financial condition, performance or performance of the Company to be materially different from those expressed or implied in such statements become. Against the background of these uncertainties, one should not rely on such forward-looking statements. ASMALLWORLD AG assumes no obligation to update such forward-looking statements or to adapt them to future events or developments.