Automotive Industry Point of View

Automotive Trends

Customer Experience

These technology trends are both disruptive and enabling, and with customers now having more power and information in their hands, along with ever-increasing expectations, it all points to one thing: a new kind of customer experience (CX). Data is at the heart of that experience, enabling OEMs and retailers to know customers like never before. With tools like virtual reality (VR) and artificial intelligence (AI), it’s possible to personalize content for customers, delivering products and services in the right place, at the right time, and creating a powerful new CX paradigm.

Autonomous

Autonomous vehicles represent the most disruptive trend in the automotive industry. They will completely change the way that vehicles are purchased, used, valued, and viewed. Learn how Oracle is empowering the self-driving, autonomous vehicle revolution.

Automotive Solutions

Oracle provides a complete, integrated set of solutions to meet the complex needs of automotive suppliers and OEMs. Oracle enables access to information and creates flexibility to effectively anticipate, manage, and respond to rapidly changing automotive and manufacturing demands for all enterprise processes across all lines of business.