Comments - What is Automotive Showrooming? - Automotive Digital Marketing ProCom2015-03-03T20:25:13Zhttp://www.automotivedigitalmarketing.com/profiles/comment/feed?attachedTo=1970539%3ABlogPost%3A514102&xn_auth=noYou bring up great points. We…tag:www.automotivedigitalmarketing.com,2014-01-08:1970539:Comment:5143352014-01-08T22:26:51.315ZDavid Wassmannhttp://www.automotivedigitalmarketing.com/profile/DavidWassmann
<p>You bring up great points. We noticed this going on over a decade ago in the new car leads biz…especially luxury customers were willing to drive over 100 miles to save a few hundred dollars. They'd first test drive cars and submit leads locally and then buy from the dealer that had the best "deal." </p>
<p>You bring up great points. We noticed this going on over a decade ago in the new car leads biz…especially luxury customers were willing to drive over 100 miles to save a few hundred dollars. They'd first test drive cars and submit leads locally and then buy from the dealer that had the best "deal." </p> "Lots of customers are willin…tag:www.automotivedigitalmarketing.com,2014-01-08:1970539:Comment:5143282014-01-08T19:13:13.808ZEd Brookshttp://www.automotivedigitalmarketing.com/profile/EdBrooks551
<p>"<span>Lots of customers are willing to travel a long way if there is a bargain on offer, and any individual dealership is being virtually compared against many more, now that the internet does the walking." This comment is absolutely right. The days of customers driving from lot to lot comparing vehicles are over. In my opinion, if they are on your lot, this is your sale to lose. The data backs this up as well. They shop online, they buy on the lot. </span></p>
<p><span>And "Showrooming" is…</span></p>
<p>"<span>Lots of customers are willing to travel a long way if there is a bargain on offer, and any individual dealership is being virtually compared against many more, now that the internet does the walking." This comment is absolutely right. The days of customers driving from lot to lot comparing vehicles are over. In my opinion, if they are on your lot, this is your sale to lose. The data backs this up as well. They shop online, they buy on the lot. </span></p>
<p><span>And "Showrooming" is just an excuse - much more likely the salesman or the manager missed a signal and lost the opportunity.</span></p> Hi Ed, thanks for joining in…tag:www.automotivedigitalmarketing.com,2014-01-07:1970539:Comment:5142842014-01-07T09:38:27.845ZJoshua Pullanhttp://www.automotivedigitalmarketing.com/profile/JoshuaPullan
<p>Hi Ed, thanks for joining in and great find with the article, really informative. You're right that brick and mortar dealerships sell the cars, but that doesn't mean showrooming isn't a problem. Indeed Brad Tuttle's piece says that the best way to beat showrooming is to embrace the fact it's happening and fight back, with no room for complacency! Mobile internet allows anyone visiting a dealership to check against other physical sites. If the price is significantly cheaper elsewhere than say…</p>
<p>Hi Ed, thanks for joining in and great find with the article, really informative. You're right that brick and mortar dealerships sell the cars, but that doesn't mean showrooming isn't a problem. Indeed Brad Tuttle's piece says that the best way to beat showrooming is to embrace the fact it's happening and fight back, with no room for complacency! Mobile internet allows anyone visiting a dealership to check against other physical sites. If the price is significantly cheaper elsewhere than say bye-bye to that sale! (Again as Tuttle says the price doesn't have to be hugely different, anything near 10%) What's more is that you can search farther than ever before. Lots of customers are willing to travel a long way if there is a bargain on offer, and any individual dealership is being virtually compared against many more, now that the internet does the walking.</p> In retail automotive, this is…tag:www.automotivedigitalmarketing.com,2014-01-06:1970539:Comment:5141172014-01-06T22:42:18.151ZEd Brookshttp://www.automotivedigitalmarketing.com/profile/EdBrooks551
<p>In retail automotive, this is even less a problem than for most types of stores - Amazon doesn't sell cars and almost 100% of the automobiles sold in this country are sold by traditional, brick &amp; mortar dealerships.</p>
<p><strong>Why Retailers Have Stopped Freaking Out About Showrooming</strong><span><br></br>Read more: <a href="http://business.time.com/2013/09/20/why-retailers-have-stopped-freaking-out-about-showrooming/#ixzz2pf1SHD9U">Showrooming &amp; Holiday Shopping: Why Target,…</a></span></p>
<p>In retail automotive, this is even less a problem than for most types of stores - Amazon doesn't sell cars and almost 100% of the automobiles sold in this country are sold by traditional, brick &amp; mortar dealerships.</p>
<p><strong>Why Retailers Have Stopped Freaking Out About Showrooming</strong><span><br/>Read more: <a href="http://business.time.com/2013/09/20/why-retailers-have-stopped-freaking-out-about-showrooming/#ixzz2pf1SHD9U">Showrooming &amp; Holiday Shopping: Why Target, Retailers Embrace It | TIME.com</a> <a href="http://business.time.com/2013/09/20/why-retailers-have-stopped-freaking-out-about-showrooming/#ixzz2pf1SHD9U">http://business.time.com/2013/09/20/why-retailers-have-stopped-freaking-out-about-showrooming/#ixzz2pf1SHD9U</a></span></p> Google recently post that 84%…tag:www.automotivedigitalmarketing.com,2014-01-06:1970539:Comment:5142742014-01-06T21:19:44.464ZRoosevelt Gisthttp://www.automotivedigitalmarketing.com/profile/RooseveltGist
<p>Google recently post that 84% of mobile shoppers use their phone in-store. if your dealership offers wi-fi as a customer service we can help you combat showrooming by using that technology and generate more customer pay sales. enhance your wi-fi to a sales tool now. visit <a href="http://anproximitymarketing.com" target="_blank">http://anproximitymarketing.com</a> for the how to.</p>
<p>Google recently post that 84% of mobile shoppers use their phone in-store. if your dealership offers wi-fi as a customer service we can help you combat showrooming by using that technology and generate more customer pay sales. enhance your wi-fi to a sales tool now. visit <a href="http://anproximitymarketing.com" target="_blank">http://anproximitymarketing.com</a> for the how to.</p> Thanks for the feedback Tom!…tag:www.automotivedigitalmarketing.com,2014-01-06:1970539:Comment:5142182014-01-06T21:16:43.921ZJoshua Pullanhttp://www.automotivedigitalmarketing.com/profile/JoshuaPullan
<p>Thanks for the feedback Tom! Better that he got it later rather than never!</p>
<p>Thanks for the feedback Tom! Better that he got it later rather than never!</p> great piece. a couple of year…tag:www.automotivedigitalmarketing.com,2014-01-06:1970539:Comment:5141972014-01-06T17:27:35.420ZBig Tom LaPointehttp://www.automotivedigitalmarketing.com/profile/TomLaPointe
<p>great piece. a couple of years ago the best buy CEO did a talk and mentioned he thought "people are gathering information in our stores and buying online [paraphrased]". <strong>one of the biggest DUH moments I had experienced in a while</strong>. service and sales skill will go a long way to overcome this. The original quote: "…</p>
<p>great piece. a couple of years ago the best buy CEO did a talk and mentioned he thought "people are gathering information in our stores and buying online [paraphrased]". <strong>one of the biggest DUH moments I had experienced in a while</strong>. service and sales skill will go a long way to overcome this. The original quote: "<span style="font: 11px/normal verdana, arial, sans-serif; color: #000000; text-transform: none; text-indent: 0px; letter-spacing: normal; word-spacing: 0px; float: none; display: inline !important; white-space: normal; font-size-adjust: none; font-stretch: normal; background-color: #f9f9f9; -webkit-text-stroke-width: 0px;">Consumers armed with mobile phones are increasingly using stores as showrooms"</span></p>