When you get sand and soil contaminants in the carpet, these small particulates have sharp blades that can cut into the area of the filaments when stepped on. When the filaments begin getting scratched up enough, the traffic areas begin looking dirty. It's not mud though, it's actually abrasion. And I'm sorry, even if you had the very best carpet cleaner in the country (uh, absolutely me) clean your visitors areas, the abrasion is going to be permanent. In fact , here's a tiny carpet inspector secret: to find out if your traffic areas that look dirty are really tricky, or if they have dégradation, take a bright light (at least 200 watts) and carry it directly over the traffic area you're inspecting. In the event the dirt is actually dirt, you'll see it even easier. However , if it's abrasion, you won't see it. So that you can either hang bright equipment and lighting over all of your traffic areas all the time to hide the dégradation, or you can vacuum them correctly from the start.

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