Sustainability in marketing campaigns

Campaign: Let’s Go

With the world’s energy demands set to double by 2050, Shell is looking to open new, more efficient energy frontiers and deliver cleaner-burning natural gas to more countries around the world.

In 2010, JWT London launched Shell’s new corporate communications campaign, ‘Let’s Go’. The campaign focuses on showing the benefits of Shell’s innovative energy solutions to help deliver energy for the next generation. For example, Shell has created a fuel oil that can cut soot emissions from oil-burning factories by up to 75%, helping improve local air quality.