Neha: Who makes the decision to buy this product?
Kamal: I make the decision to buy the product.

Neha: Who else plays a role in this decision making? Is there anyone else whose opinion you take into consideration while choosing this product? Kamal: Mostly, I decide as to which product to buy, but my kids and husband also voice their opinion sometimes.

Neha: Why did you buy this product and what are the attributes you look for? Kamal: I have been using this product for quite a long time. The main attributes are quality assurance and cost factors. Its re-fill pack is also a good attribute, as once you buy the pump pack; you can get the re-fill at much lower cost. It is reasonably priced and also the dettol is a well known brand.

Neha: Have you used any other brand of liquid handwash? If yes, then what motivated you to try the other brand? Also, what made you come back to dettol? Kamal: Yes, I have also used Lifebuoy hand wash. I have tried lifebuoy once or twice, mainly because of the non availability of the dettol hand wash in the local store from which I get the monthly ration. So, when dettol is available, I go for that only.

Neha: Why didn’t you choose to wait for the new stock of dettol liquid hand wash to arrive? Kamal: Hand wash is a product of daily use, so availability is necessary. Also, Lifebuoy, dettol and a couple of other brands are almost similar in pricing and quality. Thus, there is no incentive in waiting for new stock.

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2-Rapid increase of those products which are harmful for the environment.
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Key Words- Green Marketing, Green Consumer, Ecology .Environment, Natural Resources, Eco-friendly. Recyclable.
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Green Marketing is a broad term covering all aspects of marketing decision making that keep the ecology and environment in focus.Green marketing works on two issues that are - To check the misuse of natural resources.
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The research adopts a qualitative approach and the main source to collect data were through questionnaires. The questions were designed to extract demographics information and voice of customer, which are of prime importance. The response format in the survey is an important part, since it determines how the data can be used. Responses were collected through an online structured questionnaire that entailed to understand and verify claims regarding the key demographics segment for marketing analysis; and formulating empirical data that would form the basis for future decision making.
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4.2 Conclude
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A SOCIAL RESPONSIBILITY
OVERVIEW
=============================================
What is MARKETING?
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What is SOCIETY?
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SOCIAL CRITICISMS OF MARKETING
=============================================
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