5 things brands need to know about millennial e-commerce

by Tanya Dua

Millennials make up more than half of those who intend to buy online, meaning their sheer purchasing power is directly affecting the way e-commerce and mobile commerce will evolve. “Millennials have changed the old retail model of price obfuscation, especially in online commerce,” said Jason Goldberg, vp of strategy at Razorfish.Read the full article