China Extends Prime-time Ban on Foreign Cartoons

In an attempt to provide a favorable environment for the innovation of China’s cartoon industry, SARFT says that from May 1, the prohibition on broadcasting foreign cartoons will be extended for one more hour. From Reuters:

China will extend its prime-time ban on foreign cartoons by an hour and demand that local television stations seek approval from censors before broadcasting them, the country’s media watchdog said in a circular…

The watchdog also demanded TV stations observe a daily broadcast ratio of 7:3 for Chinese-made cartoons versus foreign cartoons, as part of a campaign to “provide a favourable environment for the innovation of China’s cartoon industry,” SARFT said in a statement posted on it’s Web site (www.sarft.gov.cn) late on Tuesday…