1. Open up a website

Chances are this is the first thing that comes to mind to the majority of people.

Every app should have a website, a place where you’ll keep all the important info so that people can access it and check out what you have to offer whenever they choose to do so.

Luckily, there are a number of easy ways to do this nowadays.

There are a lot of services available, and same can be said about themes for your websites.

WordPress is worth mentioning, of course, it can be really painless and useful when you set it up.

2. Guest Blogs

This term might or might not be familiar to you, but it’s a great way to promote your app.

By guest blogging, you can get links to your app’s website and by doing that increase its visibility in Google search rankings, which is great, of course.

More people will be able to spot your website, and thus able to access it. Visit MyBlogGuest.com and find people who are willing to trade links with you.

3. E-Mail Marketing Campaigns

E-mail marketing campaigns can be really useful, and you can use Getresponse, Aweber, and many others in order to create your own.

What are e-mail marketing campaigns?

Well, a way for you to communicate to people who are interested in your products.

You should collect the e-mails of those people and use services like the ones mentioned above in order to establish some sort of a relationship with your peers.

4. Facebook

Facebook is the biggest social media network in the world, and of course you should take advantage of that. How?

Well, create a Facebook page, for starters.

You can then visit communities like Startup SF, Startup NYC and App Entrepreneurs in order to promote your app… and also get feedback from people, which is always useful.

Facebook is the number one social network you should be paying attention to if you’re aiming to offer your app globally.

5. Twitter

Another social network that you should pay attention to, also one of the biggest social media networks in the world, of course.

Twitter actually has a couple of tools that might help you promote your app, like TweetAdder and Twitter Cards.

The former can actually automatically create following for your app, and if you’d like to spend some cash, for $50 you can get an automated tool which follows, unfollows, generates tweets and RTs the way you’d like it to.

Twitter Cards can be integrated into content that is shared from your app, and can be really effective when it comes to reaching users in their Twitter feed.