Automotive seat heaters are electronic pads or cushions that are either integrated within or placed over the seats to quickly generate warmth in the seats to a convenient or requisite temperature. These heating solutions generate desired amount of warmth for soothing lower back pains using components such as resistors, relays, and thermostats. Attention to comfort and safety in automotive remains the overriding factor driving installation of these solutions across different vehicle categories. Resurging automotive production post economic uncertainty coupled with increased discretionary income and resulting expenditure over automotive accessories including seat heaters is thus identified as the major factor driving demand for automotive seat heaters worldwide.

Keyresearch study highlights comprise:

Exhaustiveresearch and analysis of the global Automotive Seat Heaters industry

The key market segments along have been explained in the report thoroughly along with their existing and estimated market size

Major elements of market dynamics such as drivers, challenges and opportunities and their effect on Automotive Seat Heaters market is also covered in the report

Key players operating in the market are profiled and accompanied with the competitive landscape evaluated on the basis of product offering& business strength

Cross sectional analysis of each regioncovering individual segments for the forecast period 2016 – 2018 in terms of value (US$Mn)

Research methodologyapplied for this study:

Methodology of this research study includes primary and secondary research for defining the market size, shares and forecast for global Automotive Seat Heaters market specific to key segments, and regional segmentation.

Secondary research was initiated with data collected through sources such aspress releases,company annual reports, and relevant documents focusing on the current developments in the global Automotive Seat Heaters market. Authentic sources such as university research papers, scientific journals, and government websites were similarlyscreened for identifying business opportunities in several geographical markets and penetration of various products/services in these geographies. Paid databases were excavated to assemble information beneficial for broad commercial study of the key players operating in Automotive Seat Heaters market. In case lack of data availability on the public domain, we used estimation models to arrive at comprehensive data sets. Secondary research helped to create a firm base to build market size, analyze trends, and understand the dynamics of Automotive Seat Heaters market study.

Primary Research

The exhaustive secondary research practiced was supported & validated by extensive primary research. Primary research was carried out with the help ofe-mail interactions,telephonic interviews, as well as face-to-face interviews with the leading industry stakeholders.

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