For the first time in the brand's 140-year history, Shiseido has signed gold medalist and Winter X Games champion Hannah Teter as a spokesperson for its sun care, skin care and color lines in the U.S.

"We are pleased to welcome Hannah Teter as our newest spokesperson in the U.S.," said Heidi Manheimer, CEO of Shiseido Cosmetics America. "Hannah's lifestyle and commitment to sun care protection will inspire athletes and women everywhere to take a more active role in protecting and caring for their skin."

Through a long-standing partnership with the Burton U.S. Open Snowboarding Championships, where Shiseido has been continuously committed to sun care education and sampling, Shiseido will once again be sponsoring Teter at the event. At the 2013 event in Vail, Colorado, where Teter took second place overall, she greeted fans in the Shiseido tent and protected her skin during competition with products from the Ultimate Sun and Urban Environment lines. The 2014 partnership will expand on this relationship and Teter's dedication to sun care awareness education. Teter will also serve as spokesperson for the brand's newest launch for millennials, the Ibuki line, as well as Shiseido's extensive color collections.

"I am thrilled to be working with Shiseido and to be representing their incredible sun care, skin care and makeup lines," said Teter. "Beauty to me is about being healthy and strong, both physically and mentally, and Shiseido products arm me with the protection and style I need. I cannot wait to continue to share my experiences with the brand with my fans—and theirs—this year."