“A critical analysis of competitive intelligence strategies and its impact on market share - A case study on Vodafone, UK”. AIM OF PROJECT This project is aimed to identify the impact and importance of the competitive intelligence strategies on the company’s market share using Vodafone UK case study as Example Company OBJECTIVES OF PROJECT The study objectives are described below: To study the importance of competitive intelligence to the companies To review different competitive intelligence strategies used across companies To identify the impact shown by competitive intelligence on market shares of company To examine the competitive intelligence of Vodafone, UK To recommend competitive intelligence strategies to Vodafone, UK RESEARCH QUESTIONS OF PROJECT Why competitive intelligence is important for companies in the market? What competitive intelligence strategies are being used by Vodafone UK? RESEARCH ISSUE AND RATIONALE Competitive intelligence refers to the process collating and evaluating information regarding the strengths, weaknesses and competencies of rival companies (Adidam, Banerjee and Shukla, 2012)

CHANGING NEEDS AND WANTS OF CONSUMERS HAVE MADE MOBILE HANDSET COMPANIES INNOVATIVE ABSTRACT This research study is mainly based on to justify that the “Changing needs and wants of consumers have made mobile handset companies innovative”. This study includes both secondary and primary data and the analyses done are through SPSS software, Microsoft Excel is also used wherever necessary

"The impact of brand image on consumer buying behaviour on Apparel Industry: A CASE STUDY ON PRIMARK OF UK CONSUMERS” Abstract The nature of Consumers is changing from period to period and so is their concept of purchasing. The growing social status concepts have made people more conscious about brands than before

Assess the Impact of Corporate Governace In Building The Corporate Image- A Case Study of Audi AG, UK ABSTRACT In the current global market scenario, the corporate governance practises has materialized as the integral ingredient for the business success. The efficient corporate governance is necessary to organizations to maintain the sustainable growth in competitive market and also develop strong corporate image

A critical analysis on the impact of Customer Relationship Management: A case of Tesco Plc. ABSTRACT In this current study, the enhanced requirement of ‘Customer Relationship Management’ is discussed in detail

Impact of digital sales promotional offers on consumer perceptions of ASOS, UK ABSTRACT Digital sales promotion is a new marketing technique used by the organizations for communicating with large number of customers in an easy manner. Attractive digital sales promotions generate positive attitude among the customers and it directly increases the customer perceptions

Impact of corporate social responsibility on brand image in UK specialty eateries industry ABSTRACT In the current competitive market, brand reputation and brand image of the organizations are highly influenced by the ethical practices and social responsibilities of the firms. Through this study, the researcher tried to investigate the impact of Corporate Social Responsibility (CSR) on brand image of specialty eateries industry by considering the case of Starbucks in UK

An investigation into the effect of product extension on Virgin Group's brand equity in UK ABSTRACT In the present competitive world, most of the organizations adopt product extension strategy to attain competitive advantages from business and for maintaining their competitive position in the market. It is an effective strategy for enhancing brand equity