atlas honda

Industry Analysis
• Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country
• The industry has been experiencing a healthy growth rate of around 30% per year for the past 4-5 years.
• Pakistan came at number seven with a production of 750,000 units of motorcycles constituting to 2% of the global total.

2

Market Share of Motorbike in
Pakistan

3

Company Profile
• Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co Japan.
• The company established by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle-manufacturing concerns established Atlas Group.
• Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service
• Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants.• Atlas management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions.

4

• Company management structure, systems and processes are changed according to the demands of the customer, growth and new technology • Currently, there are 2 plants working day and night to meet the demand of motorbike in Pakistan. These plants are located in Sheikhupura and Karachi.

• The head office is located at Karachi.
• Atlas Honda has 65.7 percent share in the total sales in Pakistan. This has only been achieved by maintaining tough standards in quality

5

Vision
• “To be the market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports”.

6

Mission
• “To be a dynamic profitable growth oriented company through market leadership excellence in quality and service optimizing value for the shareholders and maximizing exports To giveatractive return to business associates and shareholders as per their expectations. Be a responsible employer and reward employees according to their abilities and performance. To be a good corporate citizen in order to fulfil its social responsibilities. To create and foster a network of researchers, engineers, who will make unique contribution to the development of motorcycle

Quality Policy
• Commitment to provide high quality motorcycles and parts. • Right work on first atempt and on time
• Maintain and continuously improve quality
• Training of manpower and acquisition of latest technology Safe, clean and healthy environment
• Market leadership and prosperity for all

You May Also Find These Documents Helpful

...Motorcycle: ATLASHONDA PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2007 - 1H Financial Year 2011
OVERVIEW (January 05, 2011) : AtlasHonda Limited is a joint venture between the Atlas Group and Honda Motor Co, Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd in 1988.
Both these motorcycle manufacturing concerns were established by the Atlas Group. In addition, a third concern, Atlas Epak Ltd was taken over by the Government of Bangladesh. AtlasHonda Limited manufactures and markets Honda motorcycles in collaboration with Honda Motor Company.
The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service.
Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level. While a major role in localization has been assigned to vendor industries, Atlas has the country's largest in-house manufacturing capability at its Karachi and Sheikhupura plants. To support the production...

...Tanauli, Assistant Manager Marketing of AtlasHonda Limited for his generous co-operation and support.
Nabil Ahad Khan (EP110338)
Letter of Transmittal
21th April, 2013
Departmental Head
KUBS
Karachi
Dear Mr.Zaki
Subject: Submission of Term Report 2013
Here is the report that you asked us to prepare during the project development. The report contains in detail the strategies employed by AtlasHonda Ltd. It contains the macro-environmental, company and competitor, Micro-environmental and internal, strategic analysis and strategic implementation of AtlasHonda.
It has been a privilege to work on this assignment and have put in our utmost effort in order to prepare a comprehensive report on the topic. Should you have any queries concerning the report, we will be happy to discuss them with you.
Thank You.
Sincerely,
Nabil Ahad Khan
RESEARCH HYPOTHESIS
Ho: AtlasHonda should continue product improvement at low cost
HA: AtlasHonda should not continue product improvement at low cost
Ho: AtlasHonda should go for backward integration
HA: AtlasHonda should not go for backward integration
Ho: AtlasHonda should adopt proactive approach
HA: AtlasHonda should not adopt...

...
Ranking 51 in 2009 of the Fortune Global 500, Honda Motor is the name that most Vietnamese people nearly know by heart. In Vietnam, Honda is also called to replace the motorcycle word.
Honda Motor Limited Company was established on September 24th 1948 by Soichiro Honda in Japan with the capital at ¥1 million. In the current, the capital has increased to ¥86 billion with some main products such as motorcycles, power products or automobiles. From “the start of a dream” moment until now, it is not only limited its dream in Japan but also broadened to various regions around the world. There are about sixty countries where Honda locates on and Vietnam is one of them.
“2. Identify the types of market systems and types of legal systems that exist in the countries where the corporation operates. What effect do these have on the company’s operations?”
Answer:
Since Vietnam was one of former French colonies, our legal system conforms to civil law. Therefore when Honda came to Vietnam, it has to stick closely to Vietnamese “systematic codifications of codes” and take responsibilities for existing legal. Moreover, Vietnam is still a developing country and its market is oriented by the government. That’s why; its operation here is associated between Japan Honda Motor, Thailand Asian Honda Motor and Vietnam Engine and Agricultural Machinery Corporation....

...MARKETING MANAGEMENT
“National College Of business &amp; Administration”
Submitted to: Mr. Sajjad Hussain
Submitted by: Zohaib Ahmed Chaudhry
Registration #: 2131180
Project on HONDAATLAS CARS, PAKSITAN LIMITED
MISSION STATEMENT
“We see the world not as it is, but as it could be.”
History
HondaAtlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated on November, 1992 and joint venture agreement was signed on August, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by President of Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed on Karachi, Lahore and Islamabad Stock Exchanges.
Introduction
HondaAtlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated in 1992 and joint venture agreement was signed in 1993. The ground breaking ceremony was held on April 17, 1993 and within a...

...Honda Motor Company Ltd.
How does Mr. Honda’s history with suppliers relate to Honda’s current supply management strategy?
Honda’s current supply management strategy is consistent with Mr. Honda’s history. There three factors about Honda’s supply management strategy, focus on local market, emphasis on competition and reliable suppliers.
According to the Honda’s export strategy of “Honda and U.S. – Japan Automotive Trade”(1997), it is clearly that Honda focuses on regional markets which contributes to developing more sales, strong research and better development. And their strategy of manufacturing the products where or near to where they are sold is the result of their being local strategy. Additionally, focus on local market benefits not only Honda but also the local government. Taking the US market as an example, on one hand, “Honda’s commitment to global trade and the positive benefits that result for U.S. jobs, suppliers, consumers and exports.” On the other hand, when the government benefits from Honda, it is easier for Honda to develop in the future. The other one is that Honda always emphasizes the competition of globalization. And during the intense competition, finding reliable suppliers to ensure and advance the quality of production is very important. Being globalization is the corollary goal if one company wants to make more benefit. And reliable suppliers are...

...strategy analysis of
Honda Motors Ltd.
Word count: 2, 350 words
Internal and external strategy analysis of Honda Motors Ltd.
The global car manufacturing industry is nowadays one of the world’s biggest business and like many other industries is full of competition on all fronts which makes it even more interesting to observe. Over the years the big competition among biggest motor companies, the hard work of all the managers and engineers from the different departments of the firms helped for reaching high level of production and innovation.
Honda Motors is well known as one of the leading automobile companies in the world that spreads its operations all over the world and is best known among the customers for the quality of the products they make. Honda Motors Company, Ltd. is a public company established on 24 September 1948 with headquarters in Tokyo – Japan. The company manufactures automobiles, trucks, motorcycles, ATVs, scooters and also private jet.
The company operates under the basic principles of “Respect for the Individual” and “The Three Joys” – “The Joy of Buying,” “The Joy of Selling” and “The Joy Of Creating”. The first principal stands for respecting the unique character and ability of each person, trusting each other as equal partner in order to be successful. The second principal reveals that not only all customers who come into contact with the company but also people working in it...

...Competitive Advantages of Honda.
A review
Subhrasankha Bhattacharjee
Bridge School of Management
Author Note
This paper was prepared for OBL case study assignment.
Abstract
A firm with a competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. There are several factors that can contribute to a firm's ability to be competitive in its industry. Building blocks of a competitive advantage include efficiency, quality, innovation, and responsiveness to customers.
This Literature reviews the Honda for its sustained competitive advantages. For a general introduction of the company:
Company background
Name
Honda Motor Company, Ltd.
Industries served
Automotive, Aviation, Telematics
Geographic areas served
Worldwide
Headquarters
Japan
Current CEO
Takanobu Ito
Revenue
¥7.948 trillion (2012)
Profit
¥211.48 billion (2012)
Employees
179,060 (2012)
Main Competitors
Daimler AG, Ford Motor Company, General Motors Company, Nissan Motor, Toyota Motor Corporation, Suzuki Motor Corporation, Volkswagen AG.
Competitive Advantages of Honda.
Honda is now one of the top choices for many buyers. As a brand, it continues to meet and exceed the buyers’ expectations every year. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in...

...environment and safety
We’re finally beginning to see subtle signs of a recovery in the
global economic slowdown that began with the financial crisis
in the United States in 2008. Although a full recovery in our
businesses in Japan, Europe, and the United States will take
more time, Honda delivered products to more than 24 million
customers worldwide through its motorcycle, automobile,
and power product businesses in FY2010. I’m confident that
these results are the product of a concerted effort on the part
of our associates, suppliers, dealerships, and other partners to
supply products and services that will please customers while
respecting local culture and customs in accordance with our
policy of “manufacturing close to the customer,” a philosophy
Honda has embraced since its founding.
Nowhere is this success more evident than in China, where
we sold a record 580,000 automobiles during 2009, and in
Thailand, where we are manufacturing the PCX scooter, a
strategic global model, and expanding our business from Asia to
the world.
Nonetheless, the business environment in which we operate
continues to be a challenging one, and I recognize that it is
essential for Honda Group companies worldwide to come
together to strengthen our business structure through the
targeted application of limited management resources to key
segments of our operations.
We also face challenges in fulfilling our responsibilities as...