Today's charity auction closed at $200,000 with all proceeds going to the Robert F. Kennedy Center for Justice and Human Rights. CharityBuzz could not disclose the winner of the auction per their policies.

That's no paltry sum for an hour of Cook's time plus two VIP tickets to an Apple keynote. After all, that's about 20 original Apple Lisa computers or about 573 Apple Watches (if you go with the low-end sport versions).

It's clear though that people are willing to dish out for a brush with the Apple, both past and present. Last week, a San Francisco Bay Area school put three Steve Jobs business cards up for auction with a starting bid at $600. The price tag for those has already crossed the $10,000 mark with one day left in the bidding.