San Diego, CA -- Troxel, the leading manufacturer of ASTM/SEI certified equestrian helmets with over two million helmets in the field, has launched a new website: www.troxelhelmets.com. The new site features intuitive, easy-to-use navigation and presents Troxel's broad range of English, Western, and Specialty performance headgear through a comprehensive product locator and detailed product presentations. Products may be identified in broad English or Western categories, or in specific equestrian disciplines including dressage, hunter/jumper, eventing, driving, endurance, trail riding, barrel racing, and timed events.

Troxel's commitment to safety and public health is highlighted in the 'Safety and Technology' section, which provides information on safety issues and ASTM/SEI certification. The section also presents rider testimonials demonstrating how quickly and unpredictably equestrians can find their safety compromised, and how an ASTM/SEI certified helmet may prevent or reduce the severity of a head injury.

"Troxel's new site, created in conjunction with 1011 Interactive (www.1011i.com), reflects our commitment to providing the world's finest performance headgear to equestrians of all disciplines. Our contribution to public health by reducing head injuries and death through ASTM/SEI certified helmets is second-to-none in the industry, and an achievement we are extremely proud of," stated Richard Timms MD, CEO of Troxel. "Our commitment to customer service is also reflected in the new site which has many features designed to assist customers identify appropriate products, locate convenient retail alternatives and participate in customer programs."

The 'Customer Service' section provides customers with Warranty and Accident Replacement program information, as well as providing an Owner's Manual and answers to Frequently Asked Questions. The media, including writers and editors, is served through the 'News' section, which includes the most recent press releases and editorial features. This section also allows users to download photography of Troxel products in both stationary and action shots.

About Troxel
Troxel is the world's leading provider of ASTM/SEI certified equestrian helmets for competitive, schooling, and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry, including award-winning helmets for United States Cycling and Equestrian Olympic teams. Based in San Diego, California, Troxel now dedicates its resources to equestrian helmets. It has sold over two million certified helmets into the equestrian field. Troxel's CEO, Dr Richard Timms, is a research scientist and former physician specializing in critical care. He is dedicated to developing products that address public health and injury prevention needs.