Kevin Roberts Punts Saatchi & Saatchi into the Premier League

The ideas shop meets ‘La Difference’ when it was announced that Saatchis was to merge, for £1.24 billion, with French giant Publicis. Celebrating the merger, as well as scooping creative awards at Cannes and the company’s booming fortunes, Kevin raised a Kiwi toast to jubilant staff, “Go buy your people and your colleagues across the way at Publicis a cold beer [or French champagne].”