Wild Knight Vodka Signs Deal with Cambridge Wine Merchants

Norfolk premium vodka brand, Wild Knight, will soon be available to even more consumers as it hits the shelves of the prestigious Cambridge Wine Merchants.

Launched in February, Wild Knight English Vodka is already making wave as the smoothest and purest vodka in the UK. Since its launch it has secured a number of high profile distribution deals and now this contract with the Cambridge Wine Merchants will allow it to reach the cocktail cabinets of a much greater number of consumers.

Established in 1993, the Cambridge Wine Merchants is renowned for stocking some of the best wines, beers and spirits in the world. With a busy online shop and seven outlets across the East and South of England, it is UK's No.1 drinks retailer and is the perfect platform for Wild Knight to promote its exceptional vodka.

“We are always happy to be working with local businesses at the best of times, but when the quality is of such a level as Wild Knight Vodka it really is a pleasure to stock,” explains Jim Sillifant, spirits buyer for Cambridge Wine Merchants. “It's a fantastic new addition to our line up of some of the finest curated spirits in the country. At Cambridge Wine we always want to be at the forefront of great new spirits with a brilliant story and a palate that speaks for itself. Wild Knight is no exception: delightfully smooth on the approach, moving into anise and spices in the mid-body bringing complexity whilst remaining faithfully a vodka. The finish softens and lasts well without any hint of a burn. It's a very well made spirit.”

For Wild Knight, this new contract will allow it to target a whole new mix of customers. “Up until now, Wild Knight has mainly been available in bars and top pubs. However, this contract with the Cambridge Wine Merchant is really exciting as it allows us to target a new type of customer who is looking specifically for the highest quality drinks available,” says Matt Brown, co-founder of Wild Knight.

“We've only been going six months but already the feedback we've been getting is amazing, it'll be very exciting to see what this new chapter will bring,” adds Matt.