8 UX Tips For Your Next Website Redesign

We discussed the concept of user experience (or UX) in our last blog. To recap, the best user experience is a website intuitive enough that visitors can easily find the information they need without going through a frustrating navigation process. The quality of your content, the aesthetics of your graphic design, and the reputation of your company all matter when you want to generate leads.

UX is one of those things that won't be extremely noticeable if it's done properly. However, when it’s not done well, it becomes very evident. As soon as potential clients start noticing poor UX, they'll immediately start searching for competitor websites that are more appealing. In these cases, companies need a website design company to help them redesign their website with a better UX.

Below, we've listed 8 useful tips that will help you with your next website redesign.

Spend Time On User Understanding

First impressions are very important. This doesn’t necessarily mean how it looks and feels to you because you’re not developing the website for yourself - it’s for your targeted audience. User convenience to navigate the website and search for information must be included. You have to first understand what your users want to see. If your website is not customized to your targeted persona, it won’t help you increase your conversion rate. Not understanding your target market properly can turn your website from a money-making investment into a depreciating asset.

Develop a set of data-driven marketing personas. Take your marketing analysis one step further. Find out where your targeted audience spends most of their time online and try to put yourself in their shoes.

Define A Purpose

When asked for the purpose of web design, a majority of businesses gave two generic answers –‘for marketing’ and ‘for improving the ROI’. Try to go beyond the generic answers. Targeting or developing attainable goals that are specific and measurable will help you along the way. Focus on a timeless purpose or long-term goals.

Try to prioritize the purposes of your website. For most businesses, a website’s main purpose is to act as an informational resource for users and to promote services 24/7.

Don’t Overlook Basic Functionality

Redesigning your website can take it to the next level. It can completely change the look of your website and integrate various ROI-driven functionalities. Focusing on bells and whistles right away might cause you to overlook basic functionality. Look at your analytics and make some solid decisions about site navigation, functionality, and content.

Spend More Time On The Homepage

Your website’s homepage acts as the first opportunity for you to engage your visitors. It's a reflection of your entire website. It should tell the visitor what you have to offer and how it can help answer their questions. You should customize the homepage design as you see fit. However, always place the most important content (sales language, CTAs, etc.) near the top where users can see it immediately.

Regardless of design, a homepage should always link to a product/services page, a contact page, an about us page, and a news or blog page. If you’re targeting businesses, include links to case studies to further highlight your work.

Look For A Responsive Design

If you’re designing or redesigning your website, you really need to include a responsive design. Users often look at your company information from different devices at work, on the go, and in their living rooms. Today, people like to access information through smartphones and tablets. They expect the user experience to maintain the same level of convenience across all devices. Thus, it’s important to invest in a responsive design as it enables your website to fit onto different screens.

Offer Fresh Content

Content plays a very important role in engaging website visitors. While you’re planning to develop a new website or redesign the old one, you need to offer fresh content. Make sure you provide written content, visual content, and video content as all three of them are important for user engagement. Study past data and offer relevant, valuable content to your audience.

Stay True To Your Brand

Sometimes, you might get caught up in including tons of features in your website. This might make you forget what your audience is looking for or it might differ from your brand personality. If your website doesn’t reflect your brand, mission, and vision, it’ll fail to connect with users. Unless you make your website interactive and keep your content and brand in sync, your site won't give you the results you want. Take the time to integrate aesthetic appeal with your brand’s personality. In our previous blog, we discuss how to find the best UX combination through A/B testing and how UX can help bring you business.

Don’t Think It’s Over When It’s Over

UX never remains the same, nor should it. It changes subtly over time. Users are always looking for new and fresh content. Web design improves with a more attractive and relevant design. If you expect your website to deliver measurable ROI, you’ll have to make tweaks and updates to respond to user engagement. In some cases, what you originally thought would work well may not have a significant impact on UX.

Improving UI and UX is an ongoing process. You need to stay updated with new website design trends. If you're not able to spend time on your website, you might want to consider hiring an experienced website design agency in Massachusetts.

At Lore Digital Marketing, we want you to focus on your core business and leave your website design to us. We don't just take care of website design solutions - we can also handle your online marketing and branding activities. Contact us today for a FREE consultation!

Sam is the president at Lore Digital Marketing focused on growth strategies, brand building and inbound marketing excellence for clients across industries. He is HubSpot certified inbound marketer, business leader, and MarTech adviser. Sam is passionate about developing and implementing strategies using effective marketing tools that impact marketing & sales, improve ROI and create inspiring brands.

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LORE, a digital marketing company in Sturbridge, Boston MA is comprised of a team of skilled experts who take pride in their work by providing businesses with top-notch, unique website design, SEM, SEO, PPC, and mobile web applications.