Axure Training topDay 2013

Ritch Macefield

Ritch Macefield

Approved Axure Trainer

Background: Ritch has worked in IT since 1985 and in over 20 countries. At the fortune 100 Data General Corporation he was promoted to be the UK’s youngest ever Senior Consultant, and performed IT consultancy, at board level, in eg: GEC, AMEC, and Tyrell F1 Racing, as well as co-leading a $180M project at TetraPak (world’s largest private company).

Education: Ritch holds a BA (Hons) in Creative Design, an MSc (Distinction) in IT-Computing (passed with over 80%) and a PhD in Human-Computer Interaction (HCI) from Loughborough University’s Human Sciences and Advanced Technology research centre (HUSAT), as well as a PRINCE2 foundation certificate (passed with 82%). He has lectured at Masters level, across 5 countries, in: UXD, UCD, Usability, IT Strategy, Business Analysis and IT development methodology.

UX Expertise: Ritch has worked in UX, UCD and Usability since 1995 and has particular expertise in designing and usability testing early conceptual prototypes (using Axure). He has published numerous refereed papers in this field and was on the editorial board of the “Encyclopaedia of HCI” (2007). Ritch is a member of, and guest speaker for, the User Experience Professionals Association (UXPA).

Axure Expertise: Ritch has been using Axure since 2008 and focuses on: complex Axure prototyping, developing ‘intelligent’ widget libraries and strategic work around integrating Axure into UCD and Agile methods. He has used Axure in lead roles, on major projects, for eg: Dell, Bank of America, Vodafone and Thomson-Reuters. Ritch contributed to “Axure RP 6 Prototyping Essentials” (the 1st Axure book), is an “Axure Fu Master” on the Axure forum, owns the Axure RP Pro LinkedIn group and is a regular panel speaker at AxureWorld.

Training Expertise: Ritch is an Approved Axure trainer, UK qualified technology teacher (Cert. Ed.), an EU approved IT Trainer-Trainer, and a Fellow of the Institute for Learning. He qualified as a Master Practitioner in NLP, has certificates in “NLP Techniques for Advanced Learning and Facilitation” and Transactional Analysis (TA). Ritch has lectured extensively on education and consulting skills at high ranking universities accross the world, published numerous papers on IT related learning in refereed journals, and (co)authored 3 books on IT and education.