it's that kind of "lets get a award"-advertising. pre-school-tattoos? why? why in the face? yeah, some symbolic stuff, but to be honest: it makes no sense! it should be shocking but it's just a nice piece of art (and not even unseen). and, most important: i completely doubt that ANYBODY gives a fuck about the message. it's not always only about creativity - we still got to sell something. sorry, but i completely do not understand why everybody likes it. i think it's really bad.