In order to bring a level of credibility and accessibility, brands are turning to social media influencers to help spread the message. While this form of marketing has proven to be successful, specifically on platforms such as YouTube and Instagram, it can quickly get of hand. This potential risk was recently highlighted in two documentaries surrounding the Fyre Festival, a failed "luxury music festival" founded by Billy McFarland with the intent of promoting the company's Fyre app for booking music talent.

There is a small number of seats available so RSVP quickly to reserve your ticket! This event costs $10 and includes appetizers. Also, you're first drink is on us! Additonal food and beverages will be available for purchase.

This is a bunch of crap text that you can read or not read just so you can click into the event and get more information that will really convince you to go to this cool event that is being thrown by SMC STL.