I was asked to develop the TV package design for a new food channel. So, I created a vibrant and colourful palette of graphic resources, full of shapes and foodstuff. Mixing the sensational world of chefs and kitchens into a really big bunch of visual sensations and textures.

All that concept aimed at a new kind of multi-target

viewer who is ready to see a different media language.

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This attempt consisted on playing with food in a cool graphic way, trying to find a unique “look & feeling” of taste.

Targeting common cooks who are looking for something new, rather than the boring typical insight of “the perfect cooking photography” overexposed in cooking channels.