Suit accuses Olay products of false claims

LOS ANGELES – A California woman has brought a class-action suit against Procter & Gamble Co., accusing its Olay Regenerist line of anti-aging products of false advertising and “ill-gotten gains.”

A complaint in Superior Court from Lorette Perez-Pirio this week said that magazine and Internet ads and product labels for the Anti-Aging Eye Roller and the Regenerating Eye Cream “misrepresent the effects and purported benefits of the products.”

The suit alleges that P&G is aware that its products, of which at least hundreds of thousands of units were said to have been sold, “do not possess the requisite competent and reliable scientific evidence to substantiate their bold claims.”

Here at MaineToday Media we value our readers and are committed to growing our community by encouraging you to add to the discussion.

To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use. Click here to flag and report a comment that violates our terms of use.