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In our previous posts, we explored the importance of programmatic buying and the types of programmatic deals that are possible. Now, in this post, we take a closer look at the role of demand-side platforms (DSPs) in programmatic advertising. Agencies, advertisers and ad networks use DSPs to help them manage programmatic ad buying across ad…

Paid search advertising allows you to be seen by people at the very moment that they’re searching on the web for products and services you offer. The best part—you only pay when they click to visit your website or call. Put simply, paid search advertising is the placement of ads on web pages displaying search…

In our previous post, we discussed the importance of having a data-led content marketing approach and some types of data to track and why. Data is indeed an essential ingredient to help you boost your content marketing performance. Today, marketers in their quest to grab their audience’s attention churn out more and more content hoping…

From blog posts and videos to social media posts and infographics, there is a lot of content out there. But is it all engaging? The secret of great content lies in value creation. Today, marketers are creating content for a new breed of customers—people who have the technology at their disposal to block content that’s…

Visual content marketing uses the power of design to present content in a format that’s attractive, stimulating and engaging. It makes it easier for your audience to digest the information you’re giving them and piques their interest instantly. Put simply, visual content is highly shareable and grabs your audience’s attention. Want to form deeper connections…

Journalists are expected to tell stories from an unbiased observer’s perspective, while content marketers work for the people and companies that they’re writing about. But, as content marketing evolved, it began to adopt the tenets of journalism. Now, as consumers we’ve always chosen which piece of content to trust, which ad to block and which…

We create and consume content every single day. But content marketing is not something one does without a purpose. A content marketing strategy ensures you create and distribute valuable, relevant and inspiring content as well as attract a clearly-defined target audience. Content marketing has to inspire, inform, educate and entertain. Let’s explore the four things…

As the content marketing landscape evolves rapidly, it’s hard to know what you’re doing right and what you’re missing. It’s time to pause and think about the “why” of it all. Why are you creating content? Who is benefiting from it? Are you trying to build brand awareness or create a niche audience of followers…

Programmatic advertising is projected to be a game-changer for digital advertising globally. Now, before we dive into the types of programmatic deals possible, let’s understand how programmatic differs from traditional media buying. In traditional media buying, if advertisers or agencies want to buy ad inventory, they reach out to publishers or ad networks to discuss…

Programmatic advertising promises to make advertising more targeted and relevant, while simultaneously making the media buying process more efficient. Programmatic combines the power of technology and data to automate the media buying process, eventually enabling a brand to easily and affordably reach its target audience. It has gradually evolved from a way of using up…