Prime Focus expands 3D capabilities worldwide

MUMBAI:Prime Focus, announced a significant capital investment and expansion of its global stereoscopic 3D (S3D) pipeline.

Finishing touches are underway at the company’s new 65,000 square foot world headquarters in Mumbai, which will house seven S3D theatres and over 600 artist seats, along with a complete slate of visual effects, post and production services.

At its Hollywood studio, efforts will be re-focused on delivering S3D creative services including 2D-to-3D conversions and S3D editorial & visual effects for entertainment clients in film, television, advertising, and mobile content. To support this expansion, Prime Focus is building out 200 new artist seats, and has upgraded much of its pre-existing post infrastructure (DI suites, telecine bays, and theatres) into S3D-enabled spaces supporting both RealD and Dolby stereo projection. In addition, plans are in progress to build a new 45-seat stereo-enabled screening room.

At Prime Focus in London, a 2D-to-3D conversion pipeline has recently been installed, and the company plans to expand into a new space to accommodate an additional 200 visual effects artists.

All of Prime Focus’ 16 international locations are connected over its Global Digital Pipeline. At its heart is CLEAR, the company’s proprietary content lifecycle management platform that acts as a collaborative digital workspace where media assets can be archived, accessed, managed and ultimately distributed.

“All of these efforts are in response to the growing demand from our clients who’re clamoring for high-quality S3D content,” said Prime Focus global CEO and founder Namit Malhotra. “Our global expansion will give us the capacity to support many more projects simultaneously.”