Pineau des Charentes

It's hard to change consumer behaviours. That's exactly the challenge Sopexa needed us to solve for their client, Pineau des Charentes. While retaining its core customer base, we reached new audiences through a 360° campaign, “So Pure So Mix,” hosted on pineau.be. Fueled by a 20% increase in annual engagement, our efforts resulted in 4M impressions and 2.000 social media followers per year.

We were thrilled to show new consumers how they can enjoy a heritage liqueur like global food, drink, and lifestyle communications agency Sopexa’s client, Pineau des Charentes.

Throughout the “So Pure So Mix” campaign, we showcased inspiring individuals crafting and enjoying high-quality, yet simple Pineau des Charentes cocktails. With the brand in focus, we organised events like the “Battle of the Bartender,” where invitees competed for “Cocktail of the Year.” Pairing skilled bartenders with Pineau des Charentes increased brand awareness and visibility. In addition to product demonstrations and testings, we engaged online audiences via both paid and organic Facebook and Instagram strategies.