Guest satisfaction, tech hurdles grow with streaming

Hotel brands and operators believe in-room streaming entertainment helps guests feel more at home in the guestroom, but it also sets a higher technological bar for a hotel property.

The growing use of streaming entertainment in hotels marks a significant milestone in the industry’s collective quest to make the in-room experience more like a guest’s home, sources said, but the practice does face some technological challenges that could slow more widespread adoption.

Offering in-room streaming, which is most widely associated with Netflix but can include other streaming services, has been a focus for Marriott International for the past year, and hotel operators have been focused on including the amenity in new builds and renovations.