PHILADELPHIA NAKED BIKE RIDE CAMPAIGN

The Philadelphia Naked Bike ride is an annual ride that promotes fuel conscious consumption, positive body image, and cycling advocacy. The bike ride is a “Dare to Bare” event, and riders can come as clothed or unclothed as they want. We dared daily commuters to join the event using imagery that focuses on being bold, impactful, yet tasteful so that it would quickly grab their attention as they pass by.