Social Media

Influencer marketing is a great way to grow your brand. It’s dynamic and effective, and provides a breath of fresh air from more traditional forms of media. With 44% of marketers making room in their budget for influencer content in 2018, it’s clearly a marketing trend that isn’t going away.

But it’s important to know that you’re getting the most bang for your buck when you’re planning your marketing budget. So when it comes to choosing between a micro or a macro influencer, which should you go for to maximise your ROI?

I recently attended a conference run by DigitalMarketer – a company based in the US with some of the top marketers in the world working for them. They sell online marketing training and more importantly they practice what they preach – running several large & profitable online businesses using the exact same strategies.

With over 100 million daily users worldwide, it’s safe to say that Snapchat is here to stay. Since its launch in 2011, the popular photo and video sharing platform has overcome initial moral panics that labeled it a “sexting” app, and cemented its presence among the most used social networks. After a slower uptake, brands are now flocking to Snapchat in droves, seeking new ways to reach the elusive ‘Millennial’ audience who dominate its userbase. But tapping into that rich source of content isn’t always easy, given the constraints of the platform itself, and a general lack of comprehensive industry knowledge about best-practice.

Twitter has definitely been a slow mover in terms of creating and launching their own self service ads platform but the good news is that businesses in New Zealand can now run their own Twitter ads. There are a huge range of ad types and targeting you can use but the one I am most excited about is Twitter Remarketing. These ads give you the ability to market to people who have previously visited your website and who know your brand already which can be an incredibly targeted way to generate new customers or to push new offers to past customers. Setting up remarketing is an easy process, simply follow the steps below and you’ll be good to go.Continue Reading →

According to a new study at least 72% of all internet users are now active on at least one social media platform, making it one of the most powerful tools in digital marketing today. But as brands continue to fight for the public’s attention, a McKinsey study has found that word-of-mouth generates 50% more sales than paid advertising.

This puts social sharing on a pedestal, and the closest of all social metrics to monetary gain. But with a lot of confusion about what generates social shares, marketers can often be left barking up the wrong tree. By analysing leading studies and successful campaigns, we take a look at exactly how brands are increasing their own social shares and making their campaigns a success.