Admittedly, you don’t buy this one for its cover typography. It’s the inner beauty that counts!

Up next: “Positioning”

This time we shall read a non-fiction book, which was first published in 1980, but is still taught in universities around the world today and highly regarded by many working in the field: “Positioning—How to be seen and heard in the overcrowded marketplace” by Al Ries and Jack Trout. Even our chief strategist Robert Haase holds it very dear and recommended it many times in the past, so it must be good. 🙃

We’d be very happy to welcome some of our colleagues, but also participants from other companies, to evaluate what we deem relevant, what might be outdated and which passages we found most eye-opening. Again, drinks are on us and the discussion will be in English or German, depending on who shows up. If you’re on Facebook, it would help us if you expressed your interest here:

diesdas.digital is a nimble studio for strategy, branding and product development in Berlin, featuring a multidisciplinary team of strategists, designers and developers. We create tailor-made digital solutions with an agile mindset and a smile on our faces, conceived with a solid and thought-through strategic foundation, taking into account the bigger picture, as well as intricate details. You can hire us: let’s make rad internet stuff together! 🙌