7-Eleven rolling out in-store TV network chainwide

March 4, 2011

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

Under a 10-year agreement valued at $75 million, with additional revenue-sharing potential, Harris is providing its Digital Out-of-Home hardware and software, InfoCaster and Punctuate, in addition to its Managed Services offering to Digital Display Networks, which is providing turnkey services, as well as managing content production and advertising sales for 7-Eleven TV.

Launched in 2010, 7-Eleven TV provides 24/7 programming in 7-Eleven stores, featuring national and local entertainment, and news and weather, as well as advertising highlighting 7-Eleven proprietary brands, in-store and out-of-store brands, and special 7-Eleven promotions.

Currently, the network is operating in 500 stores. When fully deployed, it will be carried in 6,200 stores -- reaching more than 200 million shoppers monthly.

Based on an analysis of various Nielsen ratings data, the GRPU (gross rating point units) of 7-Eleven TV will make it the fourth largest broadcast TV network when fully deployed.

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