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June 21 2017

E-book: How to build a content strategy for the internet of things

We asked leaders around the internet of things ecosystem for their best practices when it comes to delivering content through this still-emerging technology. What we discovered are five concepts to think about when building your own strategy.

In the office elevator, at the bus stop, even on the refrigerator — information is everywhere. In the dawning era of the internet of things, seemingly every device will soon be able to provide us with news, weather or sports updates.

This still-emerging technology threatens to add more noise in what is already a crowded media landscape. And yet, connected devices also have the potential to create experiences that improve their users’ lives through content.

For example, having a refrigerator that turns kitchens into cooking classes with recipes, podcasts and videos can transform any novice foodie into a well-seasoned chef. Instead of aiming for page views, content strategies in the internet of things can focus on delivering the right information at the right time to the right person.

For best practices on how to develop this approach, AP Insights editor Jake Kreinberg and I turned to leaders around the internet of things ecosystem, including product managers, academics and senior editors in the AP newsroom.

What we discovered, and what this e-book will feature, are five concepts to think about when building your own content strategy. We hope this guide serves as a reference for those interested not just in content powering connected devices, but also the growing ecosystem they live in.