The First Instagram Ad Was A Huge Success

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It's worth mentioning that 20% of comments on the paid post were negative, while 1% expressed a clear intent to purchase the item in the advertisement.

We don't know what Michael Kors' marketing goals were for the ad, but if it included cultivating a following that it can share products and marketing materials with, then the ad certainly accomplished that. (Nitrogram)

Quartz constructed a timeline of where Twitter CEO Dick Costolo has been traveling to recently, by tracking his location data attached to tweets. It's an interesting (albeit somewhat creepy) use case for stringing together Twitter's location data. (Quartz)