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Overview

Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles.

What People Are Saying

From the Publisher

“Watch This! offers a good overview and introduction to both televangelism and African American religiosity. . .Walton clearly and ably explicates just why people are attracted to this form of media.”
-CHOICE

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"Walton presents a spectacular piece of contemporary scholarship on the Black Church and media. He asserts that his work is foremost a scholarly work in Christian social ethics but the reader will find that it is more than that. It is an attempt to bridge the person in the pulpit, pew, and classroom in such a way that the only song that can be sung is, 'blest be the ties that bind.'"-Homiletic.net,

"Future scholars of the subjects here explored by Walton will return to Watch This! time and again for footnote and provocation."-Church History,

"[Walton] points to the contrast between the individualized nature of problem-solving in contemporary televangelism and the social justice history of the African American religious tradition. Televangelism, by its very nature, works against the type of corporate religious consciousness that leads to social change and Walton documents this well."-Prism,

"In this groundbreaking work, J. L. Walton moves us beyond the naive belief that televangelism is a territory dominated solely by the white religious right and introduces us to the intricate world of black televangelism... Walton challenges us to examine the relationship between the success of black televangelistic ministries and the failure of more traditional ecclesiastical and political movements to address the needs of those rendered socially invisible in our society. This book is highly recommended for any student of American and/or African-American religious history and religious studies."-Religious Studies Review

Editorial Reviews

From the Publisher

"The eight chapters move along at a nice clip...nobody in the academy is paying enough attention [to the cost of televangelism]. Jonathan Walton is." -Katherine Sonderegger,Modern Theology

"This book is the best work we have on the complex dynamics of the Black megachurch phenomenon. Walton is a brilliant cultural critic and courageous prophetic voice!"
-Cornel West,Princeton University

“Walton presents a spectacular piece of contemporary scholarship on the Black Church and media. He asserts that his work is foremost a scholarly work in Christian social ethics but the reader will find that it is more than that. It is an attempt to bridge the person in the pulpit, pew, and classroom in such a way that the only song that can be sung is, ‘blest be the ties that bind.’”-Homiletic.net,

"An important examination of the Black Electronic Church. Jonathan Walton brings new insights into the major TV evangelists in the African American community."
-James H. Cone,Union Theological Seminary

"One of the first books to thoughtfully analyze how African American television ministries are re-shaping the contours of black religious experiences. With critical insight into the theological, social, and political logics of three mega-ministries, Walton’s book provides just the stimulus we need for a long overdue conversation!"
-Marla Frederick,Harvard University

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