South Africa’s most trusted battery specialists, Battery Centre, has unveiled its new look, revolutionising the next step in the brand’s journey. The extensive rebrand is now being rolled out nationwide, building on their brand identity and proud South African heritage.

Since its inception in 1969, Battery Centre has evolved into a fully-fledged retail battery powerhouse, fuelling industries with innovative technology and placing the customer at the heart of the company.

The first Battery Centre opened its doors in Bloemfontein in 1969 to distribute batteries manufactured by First National Battery. By adding Battery Centre to the family decades ago, First National Battery created the first battery retail powerhouse on the continent. The brand became so popular it was franchised in 1976. Today, there are 150 Battery Centres nationwide.

“We have come a long way since we first opened our doors in Bloemfontein nearly 50 years ago,” says Andrew Webb, Marketing Director. “Being the largest battery fitment powerhouse with more than 150 stores nationwide, we needed our brand identity to take us to the next level without detracting from our rich, iconic heritage.”

The brand’s icon (affectionately known as Sparky by customers), has been at the core of Battery Centre’s journey. The widely known icon has also been given a facelift while staying true to its heritage.

The brand’s new look is noticeably different from competitors, in the same way that their values are markedly different from the industry it operates in. The brand is synonymous with outstanding service and a 24 or 36-month nationwide warranty that motorists can trust and depend on. Battery Centre is the largest fitment network in the country, meaning motorists can speak to their trusted battery specialists wherever they are for all their battery needs.

With its finger on the mark of innovative technology, Battery Centre is the only outlet that offers motorists Raylite batteries. Raylite batteries have cutting edge technology which is trusted by 100% of car manufacturers in South Africa. Raylite is also leading stop/ start technology with car batteries that deliver more than 10% cranking current, three times longer cycle life and a nationwide warranty.

With this new chapter in Battery Centre’s journey, the brand is now poised to take its equity and heritage to the next level. Watch this space.