Marketing Management I, University of Illinois at Urbana-Champaign

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4.8

321 个评分

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64 个审阅

课程信息

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Upon successful completion of this course, you will be able to:
• Define marketing and describe how marketing creates value
• Describe the elements of the marketing mix
• Explain how these elements interact to create value for consumers
• Use different analytical frameworks to examine how managers solve business problems
• Evaluate brand extensions
• Develop a marketing Plan proposal
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

热门审阅

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创建者 MY

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Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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创建者 W

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Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

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63 个审阅

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创建者 Nikhil Kumar Singh

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Nov 30, 2018

Great learning

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创建者 Vignesh.D

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Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

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创建者 Tamilarasan A

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Nov 22, 2018

super

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创建者 JAICHANDRAN.A

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Nov 21, 2018

good

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创建者 Tamilselvan

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Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

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创建者 Havin R

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Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

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创建者 KANNAN R

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Nov 13, 2018

Good in lecture and content of paper.

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创建者 Gowtham A

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Nov 11, 2018

such an wondeful learning experienmce from this course

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创建者 Gayathri R

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Nov 08, 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

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创建者 Santosh Kumar B

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Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course