Using the most beautiful cottons, the finest wools and the rarest cashmeres, the Montreal family business ça va de soi has been creating soulful and durable knitwear for over 40 years. These second-skin pieces — primarily sweaters, cardigans, t-shirts, dresses, shawls and tunics — draw from the nostalgia of styles that have left their mark on history, becoming timeless.

Beneath the apparent simplicity of Anna Karina’s short cardigan, Audrey Hepburn’s turtleneck sweater and Romy Schneider’s iconic t-shirt lies a universe of details to which ça va de soi adds a touch of modernity. Shopping at ça va de soi means moving away from the superficial, embracing comfort, and rethinking the lines between seasons, eras and generations. But above all, it comes down to experiencing an emotion.

The concept of the sweater at ça va de soi is nothing short of epic! It has been explored meticulously and at great length, challenged and so successfully mastered, boasting a process reminiscent of that used by a watchmaker. The care given to each thread, each stitch renders the exquisite necklines and armholes a veritable pure science. Yes, the perfect sweater does exist. It even comes in an array of styles, sizes and colours.