Victory Bell inspires new type of celebration for Lowe's

Fittingly, it was Jimmie Johnson leading the celebration tour along with some Lowe’s associates – because it’s Lowe’s that has taken the idea and run with it.

“We saw the video on HendrickMotorsports.com, and I thought, ‘What a great way to promote safety if instead of a Victory Bell we made it a Safety Bell,’” said Jason Coffey, a Lowe’s area loss prevention manager for upstate South Carolina and western North Carolina.

So that’s exactly what Coffey did.

Using the Hendrick Motorsports Victory Bell as a template, the Lowe’s Safety Bell was born.

And on Feb. 12, a South Carolina store was honored for 365 consecutive incident-free days.

“We’re going to use it as kind of the team concept that you guys use here at Hendrick Motorsports,” Coffey said. “Everyone will be able to come by and ring the bell, and we’ll have a prize to give them to thank them for their dedication to safety and keeping the employees and the customers safe.”