Articles tagged with: social media

In my series of blog posts, I discussed how social media is used as a marketing platform in the fashion industry and now the next question and final of my blog posts is very logical – What is the future of marketing and advertising through social media? Is social media going to stay a primary […]

CULTURAL FESTIVALS TO BROADEN YOUR MIND Festivals are probably my most favourite pastime, and that’s why I am excited to share this post with you. It’s the chilled vibe, the music, the lights, the atmosphere, the feeling, the people, and the involvement of everyone that make a festival a great activity. Sharing my experience with […]

What’s the first thing we see in the morning? According to this study 47% of the Dutch citizens grab their mobile phones within 15 minutes after they wake up, and on average we use our smartphone 177 minutes per day! It’s safe to say that mobile marketing will be dominating in the next year and […]

Last week we have discussed the use of Emoji’s in marketing strategies. This week we will discuss the #1 platform in which Emoji’s are used: WhatsApp. It’s quick, it’s fast and with over 9.5 million WhatsApp users in the Netherlands (from the 17 million citizens), it is no surprise that brands are getting more interested in […]

In the core of every successful brand stands a very strong and clear concept and it is something that one must think about before getting into actual business. What does brand concept mean? It is basically strong brand identity, with which clients start to recognize you and associate you with the certain style you are […]

Today I will talk about two young companies, who have based their marketing strategy mostly online and don’t invest in bilboards or print advertisement. They have chosen social media platforms because it is the easiest way to reach the global market and grow fast. The social media platforms are relatively the same, some companies may […]

Do you remember the famous words “I have a dream, that one day my whining will reach everybody and I will become the center of attention!” Alright, I admit, it is partly edited, but its a perfect example of a chronic complainer’s inner thoughts. What happened last time? In my first blog entry you were […]

Over the past 10 years marketers have been gradually integrating social media into their marketing strategies. In my series of blog posts I will focus my research on how the fashion marketing has changed with the help of social media by analyzing a couple of companies, which successfully use social media as a marketing tool. […]

Blogging is dead. You know why? Because bloggers are not blogging anymore. They influence. More and more brands are interested in collaborations, especially in product launch campaigns where online influencers are used to create buzz. Brands also choose to collaborate with influencers to strengthen brand image as L’Oréal Paris did with fashion blogger Kristina Bazan […]

Most of the people value information on what they see rather than on what they read. An exception to this is the occasional Hollywood actor who does not believe his or her eyes, sorry couldn’t help myself. Anyways we humans judge most of received information on what we see. On top of that: we like […]