A blog for Small Business Consultants and the vendors who serve them. It contains Opinions on business success, News in the SMB consulting space, and Information on what I'm up to.All material Copyright (c) 2006-2017 by Karl W. Palachuk unless otherwise noted.

Friday, February 17, 2017

How to Approach Clients with New Ideas . . . and the Power of Being Different

Clients will never ask for "Different" - But being different is the most important thing you can be.

I posted two videos recently on the theme of being different.

The first one is about How To Approach Clients with New Ideas. After all, clients will never ask for something they have never heard of, they don't understand, and they can't describe. It's your job to take new ideas to your client.

Be The Teacher for Your Clients

Remember Henry Ford: "If I had asked people what they wanted, they would have said faster horses." Your clients can not ask for something they don't understand.

For example: You need to educate your clients about cloud services, why it's better for them, and how you are able to provide them with great services in this new environment.

The newer video (just posted today), I look at how you can Lead with Different. This is a pretty simple process. First, you need to ask clients why they love you. Is it because you're the cheapest? Probably not!

Lead with Different

Clients might love you because they trust you, you talk to them in business term, you don't make them feel stupid, etc. Next, after you know why your clients love you, do more of that! Dig in and make your business all about the things your clients love.

And don't be afraid to be different. After all, it's what makes you stand out!

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FTC Disclosure Statement

I make every attempt to honestly state what I believe and enjoy the freedom of posting whatever I feel like on this blog. This is a big complicated world and I have many interconnected personal and professional relationships.

I may in some way receive money or other benefits from any of the products, services, or companies mentioned in this blog as a direct or indirect result of my actions on and off this blog. Any experience mentioned here is just my experience and I have no knowledge about whether it represents a typical experience with any products, services, or companies mentioned.

Whenever it is possible to have both an honest and a misleading interpretation of my statements, please assume honesty. Thanks. - karlp