Various animals are shown in utero in a remarkable sequence highlighting the miracle of life. The idea being that the advertised car's green credentials will help keep the planet fit for the next generation... but not as much as walking, cycling and public transport would.

Sensing there may only be one Cobra beer left in the bar, a man heading down in the elevator, entraps the other two occupants by opening the doors on to two fantastic scenes: the first a jungle that sees one of the men wading into a river and the other a cereal crop field in which he disappears. Odd.

Spectacular trail for a new guitar based video game called Rockband. Pete Candeland of Passion Pictures seems to have captured the very essence of the game which we won't suggest isn't fun... because someone contacted us last time we said that to tell us we were wrong and we don't argue with metalheads.

This is the longer version of the marvellous ad directed by Chris Palmer reinforcing Orange's connection with the cinema. An extension of the orange Wednesdays offer now allows punters to download movies and watch them at home and they're going to need a lot more popcorn.

We haven't seen anything that's made us smile like this in a long time. Just what inspired the surreal mix of chickens and Diana Ross to demonstrate motion stability? It's beautifully simple: a single idea, ingeniously presented, showing a whole new dimension to the brand's personality. Is this Mercedes' 'Gorilla' ad?

Australia's Commonwealth Bank offers a can-do attitude in this lovely 90" commercial directed by Rattling Stick's Hamish Rothwell. It reminds us how ambitious we were as children by showing youngsters fulfilling the jobs they dream of doing one day. 'We Could Have Been Anything That We Wanted To Be' from the film 'Bugsy Malone' offers a sweet musical accompaniment - with a version focussing more on hope than regret.

Pearl & Dean's campaign championing behind-the-scenes stars of cinema takes us back to the golden age of Westerns. While the likes of Clint Eastwood and John Wayne unloaded their six-shooters, someone had to train the tumbleweeds. In the style of a newsreel unearthed from the archives, the film pays tribute to Tinseltown's best tumbleweed wrangler - an "enigma" with the driest job on set.

Some labels stick firmer than others, and it's enough to derail a child's life before it's even begun. Children's charity Barnardo's believes this shouldn't be the case, and this powerful ad from FCB Inferno makes the point with a cocktail of kicks, punches, twirls, and drum beats. Various youngsters are shown observing their dreary surroundings. Instead of losing hope, they leap into action.

In an ideal world, when our family grows, our home would automatically create space in return. Instead, it can feel like the walls are closing in. This Yorkshire Building Society commercial shot by Pete Riski depicts this idea with clever set design and a lightness of touch. This family finds their home to be less and less roomy as their needs expand.

This online-only Instagram ad is another striking demonstration of directing collective Megaforce's mastery over time itself. The camera swoops through a selection of frozen moments, capturing the buzz of a late night rave and the powerful whiff from a sweaty sock. Intricate visuals and a suitably avant-garde soundtrack combine to emphasise the advertised app's stature amongst the snap-happy.

This technical sophistication of the current generation of games consoles means the beautiful game has rarely looked more convincing. EA Sports' FIFA series consistently wins plaudits for its near-broadcast standard presentation, and the roar from the crowd is captured in all its glory in this immersive ad for FIFA 17. The camera follows a Manchester United starlet from the dressing room to the pitch.

Last year, Channel 4 rattled viewers with a mysterious communication from Persona Synthetics
- later revealed to be the architects behind the world of sci-fi series Humans. Now, the corporation wishes to placate anxious customers with a product recall announcement.

Worthyattempt to communicate with young women embarking on the tragic path to Anorexia by trying to divert them away from the damaging empathy of others similarly afflicted who actively promote Anorexia as a lifestyle choice on the internet.

Another sumptuous looking commercial for the drink that has established itself as an icon of summer. In this one a journey starts inside a pint glass before taking us across the orchard where the actual stuff is made. The journey is complete when we see it being enjoyed in a pub.

This isn't a Christmas ad but it comes close to the production values which will soon be decorating our television screens in the run up to the annual spendfest. Jamie Oliver introduces a sequence of animation and food photography representing grub which he tells us will give our taste buds a treat.

The second incarnation of the Velvet baby has proved much less menacing than the first and the excellence of the ads continues into these sponsorship bumpers for Supernanny. Despite their brevity, the separate instalments are a winning reminder of a charming campaign.

This amusing ad combines a number of different styles to create an old-fashioned public announcement for the video game generation. The advice being offered is concerned with making sure you have enough elbow space before attempting to unwrap the biscuit.

Stephen Merchant once again provides the voiceover for an amusing Barclays ad. The ad focuses on a man trying to grow his money... quite literally by planting coins and then hoping they'll become larger in the ground.

Another film in this series in which young children address their parents directly about their smoking. In this execution, young Ryan explains to his maternal parent that she's the best Mum he's had.. a slip which adds to the effect.

The advertised product emerges from the ocean like a character from a Bond movie in this amusing ad for the vaguely dairy product. He stands like Daniel Craig in his bathing trunks and shakes his cheesy locks in front of the baffled sun-bathers.

It's the turn of grown-ups to tower above buildings as they 'stand tall' in their Clarks shoes. A clever combination of modelling and special effects makes it appear as though they really hired extras from a planet of outsized talent.

This is an interesting salvage job. The original commercial tried something that didn't quite come off so the material has been remoulded into a more conventional ad and, hey presto, Kingsmill have a brand new piece of work that's better than what went before.

One of a pair of new ads for Iceland which uses real Mums selected from competition entrants. On a girls' night out, Mums feign disapproval when one of their number opts for a doner kebab pizza. There was nothing feigned about DAVID's disapproval though... Iceland are clearly aiming for the hen party market.

Charlene is an Iceland Mum who hosts a curry night on a Friday. Her friends have provided a dish each but rather than cook anything, they've bought ready prepared stuff from the advertised supermarket. The food looks impressive but you can't help feeling the same party with homemade food would be ten times better.

Another in this new series for B & Q that's moved the performances away from the staff towards actors. The protagonist appears appalled by his wife's ambition as they prepare to decorate their new home. He just wants to put up a few knickknacks but she's determined to do more. A big improvement.

It's unusual to see an ad for a record that incorporates creativity and this is an honorable exception. A series of models representing Mark Ronson and his collaborators appear on screen as a child's voice describes what they're up to. A neat pay-off at the end underlines the quirkiness.