Psyop + Converse + Pharrell + N.E.R.D. + More

To celebrate the 100th anniversary of the iconic shoe brand, Converse has brought together Pharrell, Julian Casablancas, Santogold and N.E.R.D. The supergroup created “My Drive Thru,” an original full-length track for Converse’s birthday, who topped off the A-list roster by hiring Psyop to handle the visuals.

Psyop’s cutout aesthetic feels simultaneously homespun and high-end, due in part to the obvious time spent on pre-production and planning. It’s a perfect match for the hybrid soundtrack and the disparate personas of its performers. (And in case you’re wondering, the visuals are 100% CG.)

UPDATE: The Converse mini-site has been updated with a slightly higher-res video. Check it out here.

My jaw dropped when I first saw this piece, I then proceeded to wet myself at the technique behind it.
To say it’s good is an understatement. Can’t wait to see the other stuff that comes outta their camp.

I’m so amazed by this video! I want to know how it was done! Anyone have any clues? By saying “100% CG” do they mean the singers were even modeled, textured, animated and then put on these cutouts which were then animated? Or was video of them somehow put onto these 3D cutouts frame by frame and animated from that?

Another amazing job by Psyop. Wow.. awesome idea and very well executed. Had to take forever in production. Favorite transition is Julian falling through the pages of paper. Crazy! Good job you guys at Psyop. Can’t wait to see what you come up with in the future.

Anyone knows how to fold paper with After effects like the video at 2:28? I know that maybe that was did by creating a stop-motion sequence but maybe there is a good way to do it in AE too… Any help will be appreciated, thanks