How to Benefit from Social Media

Is social media marketing a must-have tool for a successful e-Commerce business? Hell yes. We are living in the Digital era, so social media is gradually becoming an integral part of our everyday routine, covering every aspect of life: from purely entertaining to highly professional. 90% of consumers today look up products they need online, using their mobiles and tablets.

The customer and his expectations have changed greatly and have become deeply involved in the shopping process: doing research, comparing prices, writing and reading reviews. Digital engagement and customer experience are not just some popular expressions. The retailers do their best to persuade customers to make a purchasing decision and social media greatly contributes to it.

How Can Your Business Benefit from Social Media?

You don’t have to pay

Free marketing sounds tempting, doesn’t it? If you can do it all yourself, it will only cost you your time unless you decide to do promoted posts. You could handle your Facebook, Twitter, Google+ or Instagram accounts by yourself. There are even free tools such as MavSocial you can use to acquire free amazing images and push them to all your accounts.

If you can’t do it yourself, plan on hiring an experienced social media manager who uses a heavy social media management (SMM) tool popular among large corporations with numerous social media accounts and a substantial budget.

Establish a close dialogue with your customers

Communicating with your target audience directly enables you to base your campaigns and offerings on real-time feedback and reviews of your potential customers. If you are lucky to strike the right note and reach your audience with your message, you will get a real advantage over numerous competitors. Besides, you can use social networks as a playground for testing your new products and ideas carefully listening what your followers like and what they don’t.• Ever-living source of your website traffic

You can use social networks as a playground for testing your new products and ideas, carefully listening to what your followers like and what they don’t care about to fine tune your offerings.

Ever-living source of your website traffic

Social networks perform as a 24/7 shop for your potential customers. Sharing information about happy hours, promo activities, special offers, or new collections on your social accounts will drive traffic to your e-Commerce store. Every post you create gives your followers a direct link to your store, which results in a huge influx of visitors. The world of social media never sleeps.

How to make it work?

Try to start with the very basics and set real goals. Think of measurable objectives: traffic you want to achieve, the number of new followers you want to attract, visitors to conversions ratio, and of course, the ratio of audience growth to actual sales.

Ask what the customers want before posting something you think they want. Track your audience’s interactions to understand their preferences. Don’t forget about your site’s analytics, giving you all the necessary details: visitors’ behavior, content that receives the highest engagement rate, etc.

Remember that in B2C e-commerce marketing, remember that it’s a long journey with the aim of establishing trustworthy relationships with your potential customers, but not a direct selling tool. Social media is mostly for sharing, rather than selling.

While many people do start their purchasing activity on Facebook or Instagram, most of them don’t intend to shop there. They are usually looking for useful and helpful information, and your product becomes a pleasant and desirable bonus of their pre-shopping investigation.

Benefit from Social Media for eCommerce

Once you’ve dived deep inside the social media world, try these useful tactics to raise your traffic and boost your ecommerce business success:

1) Optimization

Use keywords to enhance search visibility and attract larger audiences. Conduct keyword research to understand what your customers are interested in.

2) Engaging content

3) Let reviews work for you

Positive feedback from satisfied customers spreads your social media marketing for you. Most people say they trust online reviews more than advertising and colorful descriptions.

4) Sharing buttons

Every site and blog post should have prominent sharing butons. That includes ecommerce stores which should have “pin it” buttons on every product image so that potential buyers can save and share them on their wish lists on Pinterest.

5) A picture is worth a thousand words

Image-centered content works better than text-centered. Be creative and optimize your product descriptions, blog and social media posts with relevant visual content.

6) Talk to your followers

Join various groups, start a live chat, write a blog and don’t forget to use hashtags.

yup, this is now marketing through social media is very influential, especially in my country of marketing via instagram so extremely profitable for the seller nya.dan thanks for the tips you have given. This adds to my knowledge on social medianayla would love you to read ..Variasi Sepatu Sport Nike Terbaru Untuk Jiwa Mudamu

Good article . i think social media is a part of business . now a day we can run our business more fast through our social media . social media keep the user contact with the business . Now a day’s we can not ignore the social media for our business .
You have share a good information to us . your way of describing the things so good . it is a good effort made by you.
Thanks for sharing a good article with us .

Social Media can be your business’ bestfriend. It can help you promote your business and establish a strong brand on the web. But to make the most of social media sites you have to create a solid plan for your campaign.George would love you to read ..TIME MANAGEMENT IN BPO COMPANIES

Hi Gail, the only point I disagree with on this that you don’t have to pay for it. With Facebook Pages, the algorithm makes you pay for being seen by your followers. Others only 1-2% of your followers will see your posts. At least it is not expensive to market on their network YET.
Social media is a great way to conduct customer service. Some companies like Southwest are awesome with it and a few others not so awesome. It really has changed the way people interact with companies now. It really is amazing how far it has come and interesting to see where it will go in the coming years.Lisa Sicard would love you to read ..10 Valuable Tidbits About Twitter Celebrating It’s 10th Year

I agree that to get much out of Facebook you really have to pay unless you can educate your followers to change their settings so they see your updates. I changed mine on all the stores but missed one – and they went out of business and I missed out on stocking up on what I have found no other source selling.

Social media plays an important role in the improvement of a business. It helps to create fans, get more traffic, more marketing and advertisement and so on.Mungurul Alam would love you to read ..What is AM and PM?

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We all know that how social media is ruling our life very well and in today’s world no one can ignore social media platforms for promoting their business online. But , one must take care of the good qualiity content and must be customer domain.

Now-a-days social media using is increasing now day by day for different product marketing purpose. This are definitely useful & so effective for the huge amount of product definition introducing & sales.M Fuser would love you to read ..What is Crowdfunding?