RALEIGH, N.C., Dec. 14, 2012 /PRNewswire/ -- KnowledgeTree, the first company to get 'insight out' of business content, today announced the appointment of three new executives. Petra Weishaupt-Smith joined as chief financial officer, Daniel Wideman was named vice president of products and Steve Balk was appointed vice president of sales. The company also expanded its new business capabilities by hiring five new salespeople.

Petra Weishaupt-Smith has more than two decades of financial experience with software and internet technology companies. She joined most recently from Digitalsmiths Corporation, a video discovery technology company, where she served as COO and CFO. Prior to that position, she served as CFO for A4 Health Systems, an electronic medical records software company.

Daniel Wideman joins KnowledgeTree as VP of products. He brings 14 years of experience in product development and product management for both early-growth and well-established technology companies. At Lulu.com, he ran product management for a $40 million business serving 1.5 million customers across 180 countries. He was also responsible for launching Lulu's new ecommerce and open publishing platforms. Previously, he was director of Information Architecture at Relativity Technologies. He's also a widely published author across many genres that began his IT career in information development.

The third new hire is VP of sales for the Americas, Steve Balk. His wealth of expertise in successful sales management, combined with deep experience in data integration, revenue generation and customer retention, will help KnowledgeTree remain a dominant enterprise solution provider in the cloud. He served as vice president of sales at Innovative Systems, DataFlux and Hummingbird, where his leadership played a prominent role in achieving significant year-over-year revenue gains.

"KnowledgeTree continues to build out our top-notch core management team. The new hires will serve as key leaders as customer adoption accelerates," said Daniel Chalef, chief executive officer of KnowledgeTree. "It is a testament to the strength of our market opportunity that these seasoned professionals have joined KnowledgeTree."

KnowledgeTree will continue to hire additional team members through the end of the year and into 2013, tapping the wealth of technology professionals in Raleigh's Research Triangle. The company is growing in the sales, marketing and engineering departments. Interested candidates are encouraged to apply to KnowledgeTree via its careers website.

About KnowledgeTreeKnowledgeTree gets insight out of your business content. With its cloud-based tools, sales teams reuse their best proposals, marketing surfaces great collateral and operations teams align document-led processes. Find out why Network World named KnowledgeTree one of the 10 SaaS companies to watch. And learn why Miramax, Alcatel, Genesys, Fuji Chemical and 500 other global companies use KnowledgeTree to get insight that turns business content into assets.

Funded by River Cities Capital Funds, Hasso Plattner Ventures, Core Capital and Hatteras Funds, KnowledgeTree is headquartered in Raleigh, N.C. The company can be found online at www.knowledgetree.com.