Case Studies

Challenge:
Everybody knows you call Jack Bauer, the fugitive hero of Fox Broadcasting’s hit series 24, when you need to avert a global disaster. Fox brought the thriller back in a new series, 24: Live Another Day, and had some safety issues of its own to address when promoting it with digital video advertising. Fox and agency partner Media Storm needed to ensure that they reached the existing 24 fan base across the web, but more importantly that they did so in way that protected the brand from ad fraud and inappropriate web content. The campaign KPI goal was to...

Mercedes-Benz USA worked with Innovid to create an innovative and award-winning, cross-platform video component to their 'Take the Wheel' campaign. Five of Instagram’s best photographers were invited to take the wheel of the all-new CLA for five days each. They documented their journeys by posting Instagram photos and videos using the hashtag #takethewheel. The photographer with the most "Likes" won a three-year lease of the CLA!
See the campaign here
Mercedes-Benz USA leveraged Innovid’s multi-screen iRoll technology to generate awareness of the campaign and create engagement with the social content that was...

Before the snow season began, Cub Cadet, the leader in outdoor power equipment, turned to Innovid to promote its Snow Thrower and help homeowners get ready for winter's snowstorms. Cub Cadet wanted to make it easier for consumers to seamlessly connect with and compare their products to select the best option. Ultimately, Cub Cadet wanted to increase brand awareness and affinity among their target audience consisting of males between 35 and 54, while simplifying the purchasing process, across screens. Unlike their larger competitors, Cub Cadet needed to make a impact without exhausting their budget on expensive buys. To capitalize on...

Winner of the Creative Media Awards "Online Media: Video" Category
When it comes to movies, consumers across all ages rely on the Internet to find information about new releases. To be exact, 93% of moviegoers use the web to learn about upcoming films (“Moviegoers 2010”, Stradella Road). With Madagascar 3 on countdown to release during the competitive Summer Blockbuster season, MEC & Paramount approached Innovid to develop an interactive digital experience that would raise awareness and drive ticket sales.
To help the client stand out, Division 13 developed the creative assets and Innovid turned the Madagascar 3 pre-roll into a powerful, immersive experience...

Every weekend, couples across the country, prove that simplicity is the ultimate sophistication by spending their date night at the movies. With Valentine’s Day approaching, one major movie studio wanted lovebirds to flock to see their latest romantic drama featuring two of the hottest young stars in Hollywood. They approached Innovid to maximize their media allocation with a creative solution that would generate buzz with consumers and drive online ticket sales.
Utilizing its advanced video technology platform, Innovid designed an iRoll® Expand unit to help the movie studio meet all their goals through a single impression, retaining...

Whether they’re helping their kids with homework, watching videos together, or playing video games, parents have come to rely on the family computer as a hub of information and entertainment. One software manufacturer wanted to complement their TV commercials with an online ad campaign to remind parents about their product suite’s ability to integrate and promote family connections. They approached Innovid to build a creative solution that combines the visual power of TV with the interactivity of the web to activate consumers.
Utilizing its advanced video technology platform, Innovid designed an iRoll® Expand unit to...

One regional wireless company wanted to show consumers looking for a better deal how they could eliminate the hassle of pre-packaged plans and, instead, gain more control over the features, rewards, apps and perks they find most valuable. In addition, the company was expanding their business to new territories and needed an online video campaign that would make them stand out against the established competitors and inspire customers to switch carriers.
Utilizing its advanced video technology platform, Innovid designed an iRoll® unit to help the wireless company meet all their goals through a single impression, retaining users within the...

While the non-stop excitement of the big city draws millions into an endless rat race of working hard and playing harder, sometimes urbanites long to recharge in the peace and quiet of nature. One state tourism oce wanted to encourage city-dwellers to disconnect from their phones and laptops by enjoying a spring respite in the mountains.
To entice outdoor enthusiasts to book a trip to their state, the tourism council launched a print and online campaign that relied on photos and videos, but they soon recognized that standard pre-roll video ads were not fully capturing their state’s...

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