5miles

Progressive Web App helped 5miles to decrease its bounce rate by 50%

How PWA helped 5miles to improve their bounce rate?

5miles drove more than half of the traffic from mobile web, and the company found it hard to provide
engaging and fast user mobile experience. High bounce rate and less engagement rate was always on the
card as not everyone downloaded their app.
The company wanted to re-engage their mobile web user so they built a progressive web app to combine
the best of mobile and web.

What building a PWA brings?

“Sell what you got and buy what you want” is the motto of Dallas based start-up 5miles where a user can
either buy or sell his/ her product.
To engage with the users, 5miles implemented Progressive Web App to improve the overall user
experience. With “Add to Home Screen” prompt and push notifications they have been able to decrease
their bounce rate by 50%. Not only that “Add to Home Screen” prompt itself improved the conversion by
30%.

After upgrading to Progressive Web App some stats were noteworthy.

Bounce rate decreased by 50%

Time spent on site increased by 30%

30% better conversions via Add to Home Screen

What features did the PWA bring?

Push
Notification:

Push Notification allows a user to opt-in to timely updates and also allows to effectively
re-engage them with customized, engaging content.

Faster Loading:

Progressive Web App is fast as it reduces the loading time.

Add to home
screen:

5miles provide add to home screen option, a user doesn’t have to download and install it from
the app store.

No app store
required:

To use Progressive Web App(PWA) no app store is required. It’s a two-tap process. User visits
the website via URL and then selects “add to home screen” to use Progressive Web App(PWA).
Just like Jumia, you can choose the best features of both web and app for your brand with the
assistance
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in
less
than
15 minutes