A drink available in a variety of flavors, mixed as a powder with water and sometimes sugar. Anyone growing up struggling financially, ergo living in the projects, would know that kool aid is not described by flavor, but by color, with the exception of grape. see below.

bb: ay white boy, want some kool aid?
wb: sure, what flavors you got?
bb: we got red, blue, and grape
wb: what flavor is red?
bb: its red.
wb: is it cherry?
bb: damn, i said it's red! do you want it or not?

"Kool-Aid" is what one drinks metaphorically, in the context of a political campaign, when faced with an eminent loss. The term was popularly referenced in the 1993 film, "The War Room" by George Stephonopolous when he states, "I'm afraid we're all going to have to drink Kool-Aid."

The term references the Jonestown massacre in 1978 when all of its inhabitants were directed to ingest cyanide-laced Kool-Aid.

Here's the new poll results, folks. Looks like, with 4 days left in the election, we're down by 17 points. Guess it's time for us to bust out the Kool-Aid.