Regarding the DBP market, Jim Sinur, VP Research and Research Fellow at Aragon Research said, “We’ve identified promising players that are either aimed at becoming a complete DBP in the future, or that perform one aspect of a DBP very well.” The Hot Vendors in DBP report identifies four vendors who are helping enterprises support the seamless interaction of people, software, and machines in an intelligent manner.

Intelligence is also at the root of Document & Contract Analytics and Intelligent Content Analytics for Voice. Aragon identifies four Hot Vendors in Document & Contract Analytics and three in Intelligent Content Analytics for Voice, and cites key trends occurring in content for the growth of these two markets, including the continuous growth of content (especially video) and the requirement for enterprises to leverage data to operate in real time.

In Dynamic Experience Management (DXM), the key role of content cannot be overstated when it comes to delivering a better digital customer experience. Aragon identifies three Hot Vendors in this market who are enabling enterprises to do just that.

“In competitive markets, the customer experience needs to be personalized and dynamic,” said Jim Lundy, CEO of Aragon Research. “DXM goes beyond the traditional web approach to be device-independent when it comes to delivering a rich content experience for web visitors, regardless of the device used.”

In addition to the website, applications are another focus area for enterprises when it comes to defining the customer or user experience, and Conversational AI will define this experience for many enterprise applications going forward.

“Conversational AI really begins with Chatbots that can learn from experience and operate with an understanding or recognition of context cues derived from the human input,” said Adrian Bowles, VP Research and Lead Analyst for AI. “Our four 2018 Hot Vendors in Conversational AI showcase the potential for this technology to transform the relationship between an enterprise and its customers or employees.”

About Aragon Research
Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises the insight they need to make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com/.