Female techies in their undies: Do they objectify or empower?

But the biggest difference is this: The women sporting the underwear and bras aren’t professional models — they’re women in tech.

And for some, that’s the rub.

Underwear company Dear Kate’s latest advertising campaign (check it out here) is for a line of wares known as the "Ada collection" — named after Ada Lovelace — and highlights prominent women in the startup scene as they code.

On the one hand, the photos are considerably less revealing than Victoria Secret ads and lack the in-your-face sexuality of a Sports Illustrated swimsuit edition. In fact, some of the women in tech featured are wearing tied up T-shirts, and no one is in a thong.

On the other hand, it's not realistic — no one brainstorms in just their bra and underwear in the board room — and you notice the skin more than the bolded names beside the women.

So what do you think?

Does putting a laptop atop an influential woman's bare legs illustrate "power and control" or take away from it? Does this campaign preach empowerment or objectification?