"What we do is not just about golf," said Colorado PGA Section Executive Director and PGA professional Eddie Ainsworth. "It is about making a positive impact in the lives of others through golf." The section often utilizes special events to expand its promotion of the game. For example, leading into the 2010 Senior PGA Championship at Colorado Golf Club, Section members partnered with the Denver Nuggets to produce "PGA Night at the Nuggets." PGA professionals gave free 10-minute lessons for four-hours prior to tipoff; conducted the halftime show for prizes using BirdieBalls; and utilized the arena to promote both the Championship and PGA Free Lesson Month. "We like to think that there is no longer a box to think outside of anymore," said Lollar. "We try to use all of the facilities in our section to brainstorm new ideas. If one program doesn't work, we try something else. ...