In keeping with the times, the Press Information Bureau on Thursday turned into Photoshop Images Bureau.

It took a picture of Prime Minister Narendra Modi doing an aerial survey of the Chennai floods and did some major photoshop work. It tweeted the atrocious photoshop job, embarrassing the prime minister, late on Thursday.

Twitter was quick to spot the deception and pointed it out. PIB deleted the tweet but is yet to apologize. But Twitter took it upon itself to turn the botched job into a memorable meme. And it delivered in spades.

The older photo showed Modi surveying the flood-hit areas of Chennai and its suburbs, Kanchipuram and Tiruvallur districts from a helicopter.