You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

In the Financial Services vertical, you can still find some who think that social media is not that important--that wealthy investors and licensed financial professionals are too busy and too serious to pay attention to (much less create) tweets and posts.