Corona Light Grows Up

Corona Light will soon be in a tall 12 oz. can. From the press release:

The new package, available in a 12-pack, will roll-out at retail in warm weather markets (Arizona, California, Colorado, Florida, New Mexico, Nevada and Texas) in December, with remaining U.S. markets to follow in early 2009.

“We are excited to add the new Corona Light 12 oz. can to our Modelo Brand portfolio,” said Bruce Jacobson, executive vice president of sales for Crown Imports, Corona’s U.S. importer. “Corona Light is leading the imported light beer category, and this new package offers our wholesaler and retailer partners yet another high-end option for consumers to enjoy Corona Light at a wider variety of locations where bottles may not be offered.”

Their media rep was kind enough to send me a can so I can tell you that this can definitely is taller than a normal can. You’ll want to make sure you have a narrow enough can koozie for these.