The 'Just Do It' Nike Air Force 1 Low Is Covered by the Iconic Slogan

New collection marks phrase's 30th Anniversary.

Coined during an advertising meeting in 1988, Nike's "Just Do It" slogan has stood the test of time, as it's still instantly recognized by today's consumer. This summer, Nike Sportswear celebrates the 30th Anniversary of the phrase with a multi-shoe collection bearing it in various forms.

Part of the lineup is this orange-based Air Force 1 Low, covered by 'Just Do It' patches and a variety of Nike logos, mostly patched. The look is offset by a solid white rubber sole.

Look for the "Just Do It" Air Force 1 to release on Thursday, June 28 for $130 at nike.com and Nike Sportswear retailers.

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