Two Sides Campaign Gains Traction as Major Banks, Utilities and Telecoms Change Marketing Campaigns Used to Promote Electronic Services

CHICAGO (November 3, 2014) – Today, Two Sides North America, Inc. announced that over 30 leading North American companies have committed to remove “anti-paper” based claims being used to promote electronic billing and other e-services as more environmentally-friendly.

The Two Sides campaign is engaged with top Fortune 500 organizations in the banking, utilities and telecommunications sectors as well as digital service companies. Alan Anglyn, Sprint’s Director of IT Care & Billing Services Business Management notes, “One of the benefits of our relationship with Two Sides has been the opportunity to reflect on how we communicate our efforts. This caused us to review Sprint’s messaging about electronic media across multiple touch points.”

“Many in the graphic communications industry, from family forest owners to paper mills, printers, mailers and related businesses, are tired of seeing misleading environmental claims about print and paper. Our campaign has been focused on educating corporate marketers on the unique social and environmental benefits of print and paper, and to ensure that claims used to promote e-services are based on credible science and facts,” states Two Sides North America President Phil Riebel.

Print lovers celebrate their love of print every day, but now we have an official date to brag… OCTOBER 8, 2014 is International Print Day! For a whole 24-Hours, print benefits and knowledge will be shared through social media by all those in favor of print. So what are you waiting for? Get involved! Share your favorite pro-print and print is green fact! Just tag #IPD14!

Here’s our favorite print myth: Harvesting Trees to Make Paper is Bad

While it’s true that collecting used paper and recycling it into new products is good for the environment, there’s a catch. The wood fibers in paper can be recycled only about five times before they get too weak and break down. That’s why we need fresh fiber harvested from responsibly managed forests, too. Using fresh fiber creates a sustainable cycle of high-quality recyclable material to continually replenish recycled fiber. And the paper industry’s perpetual use of trees discourages the sell-off of land for development, encourages sustainable forestry practices and supports hundreds of thousands of U.S. jobs.

To make the global fiber supply work, a continual input of fresh fiber is needed depending on the grade of paper manufactured (from 34% for tissue to 89% for printing and writing papers). Without this continual addition of fresh fiber, the supply of usable recycled fiber available to manufacture new products would last only a few months, depending on the grade of paper being manufactured (from 1.5 months for printing and writing papers to 17.5 months for tissue).

– Metafore (now a division of GreenBlue)

Where profitable, timber management and the revenues it generates can serve as a hedge against the conversion of forest land to other uses such as real estate development, although the extent to which it can actually do so in the face of rapid increases in land values close to urban areas will vary.

– U.S. Forest Service

The US mailing industry provides 8.4 million jobs and $1.3 trillion in sales revenue. The production, distribution and handling of mail (including paper and printing) accounts for over 2 million jobs and over $260 million in sales revenue.

Tell me if you’ve heard this before: Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.

I’m sure you have. It’s a common misconception that print marketing is dead and gone, never to be seen again.

In reality, print marketing isn’t disappearing; it’s thriving. No, it’s not the same as it was a decade ago. It has evolved with the times, but print marketing is fundamentally still print marketing. While the world is going digital and the web keeps getting more crowded, there is still an opportunity to reach customers offline.

Direct mail still holds a 43% share of total retail advertising, and 76% of small businesses say their ideal marketing strategy involves both digital and print marketing efforts.

Print is still very much alive, and here are a few ways you can use print marketing to differentiate your brand.

Summer’s not over yet! Hit the bookstore before your last beach trip to have some new printed reading for your relaxation time. Entertainment Weekly compiled the greatest and latest reading suggestions.

Remember, unlike digital e-books, printed books never need to be charged or protected from the sand. Print is durable; it can withstand the hot summer sun, sand, does not overheat, nor does it need a battery or plug-in to stay charged. Print can be read and used anywhere — any time!

Call The P.A. Hutchison Company today to place your order! 1-800-USA-PRNT or sales@pahutch.com

One of the best things about summer is the constant availability of yard sales, outdoor markets, and shopping sales. Don’t think you have to limit yourself to shopping recycled house or mall sales. Embrace the beautiful weather, pick a state you want to visit, and find a printed book sale along the way! The P.A. Hutchison Company is sure that any fascinating printed book will brighten up even cloudy summer days because unlike e-books, print never needs to be charged or runs out of batteries; it is always ready to be used. So go ahead- use this link to find book sales near you!

The P.A. Hutchison Company is a family-owned printing company that has been in business OVER 100 years. We specialize in 1 & 2 color text, full color cover, soft bound, printed materials. Contact us today with your print order! 1-800-USA-PRNT or sales@pahutch.com

Last winter, Hewlett Packard conducted a 10-minute online survey at the San Jose State University (SJSU) to measure student preference for e-textbooks and printed version. A total of 527 students were involved in this survey:

Of the 527 respondents, two-thirds of which have used both e-textbooks and printed version, 57% said they prefer print. Only 21% of those polled favor the e-version. The remaining 21% stated that they prefer both formats.

The preference for print was also much higher—at 62%—in the 18- to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks. The survey also reveals that Education and Library & Information Science students, representing 49% of the total respondents, used printed textbooks more than other majors, including Business and Science.

So a 100% electronic-only publishing strategy, which is currently pursued by several major educational publishers, needs a rethink. Incorporating print-ready and on-demand deliverables into the publishing workflow is the smart (and easy) way to increase revenues from digital-only products.

The preference for print was also much higher—at 62%—in the 18 to 35-year-old bracket, which account for 75% of the respondents. Contrary to what most would expect, the younger and supposedly tech-savvy students are not all that into e-textbooks.

“With the introduction of E-readers from companies such as Kindle and Kobo, one might think that the hard copies of books might die soon. Well that is not the case according to this infographic released by License Direct. The graphic does display the immense growth of E-books in the last couple of years, but the rate at which they grew in 2010 and 2011 has slowed down considerably in 2013.”

Beautiful Actress and Fashionista, Sarah Jessica Parker, recently gave an interview to Vogue showing off her NYC home. Printed Books line her walls and shelves.

And more importantly, one of the last questions she was asked at the 5:05 mark of the clip, “What is the best way to decompress?” She gave an answer The P.A. Hutchison Company loves to hear, “With a book!”

Print Lovers are everywhere! Even some of the wealthiest celebrities choose PRINT! So what is stopping you from placing your order? Contact us today! 1-800-BUY-PRNT sales@pahutch.com

“Adult readership of print books actually rebounded last year [2013], after a period of decline, according to the study by Princeton Survey Research Associates International on behalf of the Pew Research Center. While 28% of adults had read an e-book in the last year, 69% had read a print book, and reading overall was up.

‘Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits,’ Pew researchers wrote in a release on the survey’s results. ‘Most people who read e-books also read print books, and just 4% of readers are “e-book only.”‘ Overall, 89% of those who had read an e-book had also read a book in print.

The survey was conducted Jan. 2-5 and is based on a nationwide sample of 1,005 adults. (The study thus captured the spread of tablet devices after the 2013 holiday gift season). Exactly half of all American adults now own either a tablet computer such as an iPad, or an e-reader such as a Kindle or Nook for reading e-books. That figure is up from 43% in September.

The percentage of Americans who’ve read an e-book has increased dramatically over the course of three surveys released in 2011, 2012 and 2014. In the 2011 report, just 17% of adults had read an e-book.”

The P.A. Hutchison Company has perfected print manufacturing over its 100 plus years in business. Show your printed support! Call today and place your order.

American university students this spring still are using printed textbooks far more than eTexts. In 2010, it was predicted eTexts would rise from 2 percent of college course materials to more than 18 percent after 2014. It didn’t happen.

In the study “Student Reading Practices in Print and Electronic Media” to be published in the journal College & Research Libraries in September 2014, researchers tracked the reading habits of juniors, seniors and graduate students at the College of New York. Although students used electronic media for non-academic reading, they relied on paper for academics.

There are “a lot of misconceptions about millennials” as a digital generation, according to researcher Nancy Foasberg who led the study. The Chronicle of Higher Education reported on Foasberg’s research: “Several students in Ms. Foasberg’s study expressed a distaste for digital textbooks. Some who had used e-books said they would not use them again because they found the embedded links distracting and because they could not interact with the content as they could with print texts — highlighting or taking notes in the margins, for instance. And since the students found themselves printing out digital texts, whatever money they had saved by not buying printed copies was largely lost to printing costs.”

Another writer, Ferris Jabr, details the extensive research during the last two years that confirms the science behind students’ intuitive preference for printed text. In the November issue of Scientific American, Jabr lays out the shortcomings of reading from screens in “Why the Brain Prefers Print.” Summarizing recent research from Tufts University, Indiana University, University of Stavanger (Norway), Karlstad University (Sweden), Technion-Israel Institute of Technology, University of Leicester, University of Central Florida and San Jose State University, the downsides of reading on-screen are piling up.

Research indicates the brain treats words as physical objects which have a placement on a page but are fleeting on screen. Measures of brain activity are high when a student writes letters by hand, but not when they are typed. Many of us experience “drifting away” while scrolling. Research shows scrolling promotes shallow reading and reduces comprehension. Text provides us with both “deep reading” and context.

Reading printed text is “less taxing cognitively” and provides us with “more free capacity for comprehension.” Reading on the Kindle “ink” format that imitates paper is less taxing than reading the backlit screens of other readers, cellphones, tablets and computer screens. Indeed, most readers report higher levels of stress, eye strain and scrolling that “drains more mental resources.”

Researchers found screens promote browsing, taking shortcuts and scanning. Readers of print are much more likely to re-read and check for understanding.

For college students, the bottom line is: “Will the format affect my test scores?” Researchers found “volunteers using paper scored about 10 percentage points higher … students using paper approached the exam with a more studious attitude than their screen-reading peers.” Under both modes, students could superficially “remember,” but those studying printed text “knew with certainty,” a trait likely related to the deep-reading of print.

Will the next “digital generation” avoid this difference and be better adapted to screens? Even with young children, researchers found the screens got in the way. Children were distracted into fiddling with the knobs on the device and otherwise being distracted by the technology.

Despite a decade of hype, American college students appear to agree with the survey of students at the National Autonomous University of Mexico where 80 percent of students preferred print to screen in order to “understand with clarity.”

John Richard Schrock is a professor in the Department of Biological Sciences at Emporia State University.

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The P.A. Hutchison Company is a family owned printing company that has been in business OVER 100 YEARS!! We specialize in book manufacturing but are very flexible with our capabilities. Contact us for more information and to let us print for you!