Quality Score/ CTR

I gather that a major influence on the Quality Score is the click through rate. But how can you improve the CTR if your ads are only shown on say the second page (still counts as impressions). It seems to be a 'chicken and egg' syndrome

Re: Quality Score/ CTR

Quality Score (QS) is one the important matrix in Adwords that is calculated every time when a user searches a query in Google.QS Depends on the mainly three factors:-1.) Relevancy of your ad copy and landing page as well as keywords2.)Click Through Rate3.)Account HistoryApart from this there is other factor of QS4.)Device5.)LocationThe last two factors we cannot optimize as we decide the device and location as per goals of Advertising.

Re: Quality Score/ CTR

First, impressions on page 2 are not counted unless the user actually goes to page 2 of the search results.

How do you get to the first page? Place a higher bid, make sure your ad copy is "compelling" so it will get a good CTR. And be sure the ad copy is relevant to the keyword--that will improve your CTR. Make small ad groups with appropriate ad copy.