Today’s your lucky day my friend, because Chaz Rough is going to give you some inside information (for FREE) that will help you to generate attention and traffic to your site. He’ll also be discussing how through persistence and creative thinking you’ll be able to get the world buzzing about what you’re doing. It’s all here in this article. Get ready, fasten your seat belts, and please keep your arms in for the duration of the ride.

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For years I have had people come up to me and ask the same questions: "Chaz,
how did you get your Web site on Tech TV? Chaz, how did you set up meetings
with major companies like Target and KFC? Chaz, how did you get to play your
music at the White House or meet Muhammad Ali? Chaz, how did you get so many
newspapers, radio stations, and TV stations to do stories on you? Chaz, how
did you think up the Orgasmic and Farting Calculators? Chaz, how do you think
up these wacky, silly ideas? Chaz, how in the world did you do that?"

If I had a nickel for every time somebody asked me that one question, "Chaz,
how did you do that?", I would never have to work another 15-hour-day again.
Whenever somebody asks that inevitable question, I ask if that person has a
couple of hours. This often sends people running, but if they are at all serious,
I go over everything and anything that they want me to talk about.

Do not get me wrong—I'm happy that people are interested in what
I'm doing, and, of course, I love to tell people my story. But you can
probably guess that it gets old repeating myself over and over and over. That
is part of the reason why I'm writing this article. Now instead of having
to repeat myself, I can now say, "It's on my Web site, http://www.spazco.com
or http://www.primitiveonline.com—check
it out."

What I want to accomplish with this article is show you how to build a buzz
for you or your company. Throughout this article, I will give you real examples
of how I accomplished these goals through persistence and creative thinking.
Okay, let the buzzing begin!

Here are the topics that I will be covering:

Writing an online newsletter

Setting up email lists

Doing pro bono work

Bartering

Doing e-card campaigns

Linking with other Web sites

Offering free downloads from your site

Giving out an award

Using the Site of the Day

Working the message boards

Becoming an authority on what you know—offering advice on your local
TV or radio or in your town's newspaper

Online Newsletters

This idea sounds so simple, yet lots of sites on the Internet are looking for
fresh content on a daily basis. In fact, this InformIT article that you are now
fully engrossed in is a prime example of what I'm talking about. I had
something that InformIT believed would be of use to online subscribers, so they
asked if I could write some articles about self-promotion and marketing.

In fact, I also write for another site, http://www.emazing.com,
an email delivery company with more than 12 million unique subscribers that
receive daily tips in more than 125 subjects. I write a yoga tip every Wednesday,
and it is sent out to more than 500,000 people. In exchange for my yoga tips,
there's a link to my yoga site, http://www.yogamazing.com,
at the bottom of my yoga tip that's sent via email to the EMAZING subscribers.
This helps to drive lots of traffic to my site, where they can purchase yoga
products such as videos, music, books, and clothing.

These can be great deals—some will pay you for your work, and others
will give you lots of exposure, driving traffic to you and promoting your Web
site. This, in turn, builds on your brand recognition and ability to make money
selling goods on the site.