Rethinking Webcomics: Scarcity

As we webcartoonists move out of an ad-supported business model — and into a crowdfunded approach — we need to rethink over 15 years of convention wisdom. And that means leaving behind some of the thinks that we have taken for granted. In fact, rethinking may be the wrong term. For many of us, this will be the first time we’ve given it any thought at all! That’s because we’ve simply accepted that “this is the way things are done.”