It is the largest ‘wheel’ in the world at 550 feet and will be called “The High Roller”. It will be 9 feet taller than the Singaport Flyer and will be 107 feet larger than the London Eye. Caesars’ executives have suggested a sub-$20 per person cost to ride the observation wheel, and the first riders are expected to board sometime in 2013. It will take half an hour (30 minutes) to do one revolution of the High Roller.