BO Strategy & Insights

‘BO Strategy & Insights’ is a strategic design agency focused on health innovation. BO uses design thinking to help clients Discover meaningful insights; create the right Focus; and Grow solutions that people value.

BO is dynamic, versatile, analytic and playful, each project is different and requires a different approach.

The identity of BO consists of a basic toolbox of a few variants of the letter ‘O’. Three different O’s make up the letters ‘B’ and ‘O’. In addition to this basic wordmark, there is an illustrative layer that complements the identity with a visual, playful and versatile character. By putting 3 O’s, together in different ways each time, different stories can be told, to showcase the versatile and playful character of BO.