Let's Get Social! #techADV4301

Category: Statistics

Establishing a digital presence was once a choice, but no longer. To remain relevant in industry, corporations must develop and maintain engaging content in the digital environment. Why? Here’s some quick stats to enlighten you:

Facebook

1.94 billion monthly active users worldwide

Five new profiles are created every second

300 million photo uploads per day

4.75 billion pieces of content shared daily (May 2013)

42% of marketers report Facebook is critical or important to business

Instagram

600 million+ users (400 million active daily)

95 million photos & videos are shared daily

40 billion+ photos & videos have been shared since conception

1 million monthly active advertisers (up from just 200,00 in March 2016)

$1.53 billion estimated in mobile ad revenue in 2016

Global mobile ad revenue projected to reach $2.81 billion in 2017

Twitter

317 million monthly active users

500 million Tweets sent per day

80% of users on mobile

100 million daily active users

$545 million ad revenue (88% mobile)

100+ million tweets contained GIFs in 2015

Snapchat

300 million+ monthly active users

100 – 161 million daily active users

18% of social media users use Snapchat

1 million snaps created everyday (photos & videos)

400 million Snapchat stories are created everyday

Pinterest

150 million monthly active users

50 billion+ pins

30% of all US social media users are Pinterest users

75 billion+ ideas on Pinterest

87% of Pinners have purchased a product because of Pinterest

YouTube

1.3 billion users

300 hours of video are uploaded every minute!

30 million+ visitors daily

More than half of views come from mobile devices

4 of Top 10 videos were advertisements (2014)

Viewers exposed to TrueView ads (but don’t complete) are still 10x more likely to take one of those actions

Approximately 20% of people who start a video will leave after the first 10 seconds

What does this mean? Digital is here to stay. As young advertising professionals, you will need the skills to extend branding beyond traditional media and into the digital realm. During the next five weeks, you will complete coursework designed to provide you with the knowledge and skills to accomplish this task.