erhaps no other generation has beenmore closely surveyed, studied andscrutinized than millennials—for goodreason. Generally defined as those bornbetween 1980 and 2000, they are oneof the largest generations ever; in theU.S. they surpass even the baby boomers in number.

And thanks to the media and marketing worlds’
endless fascination with this tech-savvy, tradition-shirking population, we know a whole lot about
their lifestyle choices. We know that they are wary of
making large purchases, such as cars and homes, and
are more apt to participate in the sharing economy;

we know they’re getting married and having kids at
a later age; and we know they are eating healthier,
exercising more and smoking less.

P

Hot co;ee is no
longer the default
cup; millennial
preferences point
to a cooler future.

Co;ee’sCool Front

Some like it hot. But more and
more millennials like it cold. Why
is this generation of java heads
turning to cold-brew coffee?