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EcoBrown’s Brown is Better

EcoBrown’s is Malaysia’s homegrown brown rice that faces strong competition with white rice. In order to void the common stigma about brown rice, we educated users about the benefits of brown rice and allowed them to try it for themselves. The campaign was a success, where it garnered more than 5x of its predicted submission. This in return allowed non-users to have a taste and be their own judge on the common misconception of texture and taste of brown rice.