Nirav Modi chooses Bond Street for first foray into the European market

Luxury jewellery brand, Nirav Modi, will make its mark in Europe by opening a boutique on Old Bond Street.

The London flagship, set for a grand opening on September 1 2016, will be the brand’s first store in Europe.

Nirav Modi is a brand known built on the passion to create extraordinary diamond jewellery that celebrates every women’s beauty. Nirav Modi is the first and only Indian jeweller to have been featured on the covers of Sotheby’s and Christie’s catalogues. His jewels fetched record prices at auctions. Since then, many Nirav Modi jewels have been featured at both Sotheby’s and Christie’s auctions and the brand has been lauded for it’s exceptional high jewels.

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Founder and creative director, Nirav Modi, comments: “For our first foray into the European market, we are delighted to open our doors on one of the most prestigious luxury shopping streets in the world, showcasing our cosmopolitan diamond jewellery for the discerning woman of today.”

The new boutique is spread over 2300 sq. ft. of space, with 1200 sq. ft. dedicated to retail. The entire store has been designed by the highly acclaimed French interior design practice Atelier, Marika Chaumet, well-known in the luxury sector for creating sumptuous store environments for other acclaimed luxury retail brands.

The store focuses on high quality materials and traditional craftsmanship, using different tones of mother of pearl, fine metals from brushed silver to shiny rose gold, luxurious velvets, sparkling crystals and magical luminous frosted glass.

The interior features a handcrafted paper art window frieze reflecting the delicate craftsmanship in Nirav Modi jewels, as well as an original hanging bridal counter that epitomises the quest for lightness and harmony present in all the brand’s pieces.

The fine jewellery collections that will be displayed at the London boutique include the brand’s iconic Embrace range, which features unique stretchable diamond bangles and rings; the Jasmine collection, which comprises jewels with a proprietary diamond-cut exclusive to the brand; and the Celestial suite offering jewels with solitaire diamonds crafted in a diamond halo.

Customers may also browse the bridal jewellery and the brand’s exquisite high jewellery collections at the boutique.

The brand has plans for the London boutique to house some of the most rare, and finest gemstones in the world.

The brand currently operates stores in Mumbai, New Delhi, Hong Kong and New York. The London flagship boutique is the brand’s sixth store worldwide. Nirav Modi will also be opening a store in Macau later this year, followed by 5-8 launches in 2017.