Is Amazon in Talks to Create a Subscription Music Service?

The Verge is reporting that Amazon is in talks with record labels to create a new subscription music service.

Sources have told the Verge that Bezos and co have "shown an interest in... an on-demand service that sounds pretty similar to Spotify". Details seem scant — to be honest, even that's generous — but despite talks being described as "informal" the sources claim that Amazon is keen to enter the sector.

If the rumour's true, it's not the only company with a desire to muscle in on the territory of Spotify, Rdio and Rhapsody: Google and Apple are also, reportedly, working on their own, similar, projects. That make it seems like there's a race between the big three to produce something that can rival — in fact, more realistically, beat — Spotify at its own game.

Like Apple and Google, Amazon already has some infrastructure in place for a product like this — think Cloud Player — so it'll be interesting to see who can cross the finish line first. [Verge]