While this had to happen as Grylls plummeted toward the ground is an unresolved question, but it made for a cool video.

Now Land Rover has enlisted surfer Laird Hamilton to execute the same maneuver, but from the ocean rather than the sky, using a phone that must has been encased in waterproof protection. (What's next? An alpinist with a iPhone, to complete the air-sea-land hat trick?)

Again, you have to ask yourself why anyone would actually want to use this feature; the idea is that you show up someplace with your Discovery's three rows of seats configured one way, then meet some pals who want a ride and use the phone to do the onerous work of raising the third row, an operation that takes about two minutes using a button in the SUV.

Anyway, the video — showcasing the automaker's "Intelligent Seat Fold" — is just as cool as the last one. Land Rover is also revealing its "Dynamic Design Pack" in the US at the LA auto show this week.

"It combines unbeatable all-terrain capability with unrivaled versatility and a revolutionary new exterior design," the carmaker said in a statement.

Check out some Land Rovering surfers:

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Just to refresh, Bear Grylls used the feature while in free fall after jumping out of a plane.

Screenshot via Land Rover/YourTube

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Yes, the Discovery can handle a little Malibu beach sand.

Screenshot via Land Rover

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It's a pretty nice-looking vehicle, and the surfboards are right at home on the roof rack.

Screenshot via Land Rover

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That's eight-year-old Jett Prefontaine, a surfing prodigy.

Screenshot via Land Rover

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And there's Laird! He's famous for "big wave" surfing.

Screenshot via Land Rover

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This is a nifty Jaguar Land Rover feature that we recently sampled on the Jaguar F-PACE SUV. You can leave your keys in the vehicle and lock and unlock it using a waterproof wristband that connects to a sensor at the vehicle's rear.

Screenshot via Land Rover

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Surfers!

Screenshot via Land Rover

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The dudes are headed for the water.

Screenshot via Land Rover

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Of all the things that humans do, surfing might be the most beautiful.

Screenshot via Land Rover

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Laird and his paddle-board are up.

Screenshot via Land Rover

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The guy is 52 and he looks fit. An argument for the surfing lifestyle?

Screenshot via Land Rover

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This Jett kid can really surf.

Screenshot via Land Rover

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Look at him carve up that wave!

Screenshot via Land Rover

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Hang loose, little dude!

Screenshot via Land Rover

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"Maybe some of our surfer buds would like a ride home. Where's my phone?"

Screenshot via Land Rover

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He's sitting on a surfboard in the Pacific Ocean and talking to his Land Rover.

Screenshot via Land Rover

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The third row deploys! For what it's worth, you can also do this at the vehicle, but I guess that the smartphone does save a few minutes.

Screenshot via Land Rover

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Enough waves for one day, time to head home.

Screenshot via Land Rover

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Yep, we've got plenty of room!

Screenshot via Land Rover

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That's a Land Rover Discovery full of seven happy surfers.

Screenshot via Land Rover

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They drive off to reveal a Discovery in a different color, bathed in the golden light of the setting California Sun.