Tag: narrative driven sales

Nod your head if you’ve heard this proclamation “Facts tell, stories sell.” Or maybe you’re familiar with the adaptation “storyselling”? Or you’ve been encouraged to practice “narrative-driven marketing.”I love the message in these variations: buyers are real people, who tend to lead with their emotions when embarking on a decision-making path. So we, who have … Continue reading Do Stories Really Increase Sales? Yes, They Do!