Starting today and last through July, Ford is offering 0% loan financing on almost all their vehicles and a prepaid debit card for $1,000 for gas in what was called “one of the most generous programs we’ve seen in a long time” by Edmunds.com analyst Jesse Toprak.

If you’re in the market for a new car, I’d wait until about mid-June to see what other car manufacterers (namely GM) will be offering in response and then make my buying decisions then.