Hair Care: In-depth Industry Report in Iran

May 2017

24 pages

ID: 241233

In this report:

Better consumer awareness, improved product range and wider distribution are expected to fuel growth of hair care over the next five years.

However, with improvement in the relationship between Iran and the West, urban consumers' purchasing power is expected to increase, which will benefit per capita consumption during the next five years.

Summary

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Hair care is one of the categories within which the presence of multinational brands was meaningful in 2016. Players including Unilever Group, L'Oréal Groupe, Procter & Gamble Co, Beiersdorf AG and Henkel AG & Co KGaA competed aggressively in distinct categories while domestic manufacturers including Golrang Industrial Group and Shampoo Sedr Sehat Co also invested heavily to prevent farther loss of share to these well-known brands. This intense level of competition was exclusive in beauty and persona...

Euromonitor International's Hair Care in Iran report provides a thorough outline of the market magnitude and design at a national level. It offers the latest retail sales data 2012-2016, permitting you to recognize the sectors generating growth. Projections to 2021 expose how the segment might evolve.

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