Target to feature local products in Quebec stores

By Alaric DeArment

MISSISSAUGA, Ontario — Target Corp. will go local at its stores in Quebec, the mass merchandise retailer said Wednesday.

Target said that foods certified with Aliments du Quebec and Aliments prepares au Quebec labeling — including frozen foods, dairy products, perishable foods, baked goods, break, snacks and beverages — would be made available at the 25 stores it plans to open in the province in the fall. Aliments du Quebec-labeled foods are made from at least 85% Quebec-sourced ingredients, while Aliments prepares au Quebec are products processed and packaged in Quebec.

"Target is excited to participate in the Aliments du Quebec program," Target Canada SVP merchandising John Morioka said. "We realize how important it is for Quebecers to be able to easily identify local food products when shopping. This initiative is a good example of our commitment to being part of the communities in which we do business."

The Conseil de Promotion de l'Agroalimentaire Quebecois, or CPAQ, and better known as Aliments du Quebec, was founded in 1996 by members of the province's food industry and controls the label of origin for Quebec food products.

"Seven out of 10 consumers believe it is important to identify Quebec food products at the point of sale," CPAQ president Florent Gravel said. "I am pleased to see Target's dedication and investment in promoting Aliments du Quebec products."

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