Nalini Yoga

Nalini Yoga needed a logo that exuded energy, rhythm and passion. The solution was a colourful logo playing with shapes, because after all yoga is about making shapes with your body.

As an added bonus, the logo can transform itself into a human figure which can pull different yoga poses.

LifePath

LifePath is an idea for an app which uses GPS to track a user's movements and plot a path, which builds as the user goes about their daily life. The idea is to trace a path of your life, turning data about your movements into something both fascinating and beautiful.

The app would offer several different viewing styles for the user's path, each representing the data in a different visual way.

Further options would allow the user to customise the colours and map style and share their map with friends.

Manadio

Manadio is the name given to a new range of soap products inspired by the scents of Madagascar.

The logo was derived from a ring left to the founder by her mother, an unusual tree design which lends a suitably naturalistic feel to the brand.

From the logo evolved a series of crops; one for each of the six scents on offer.

The packaging carries through the rustic and organic feel, using brown paper and coloured raffia.

Salt. Trust the label, not your tastebuds.

VicHealth and Heart Foundation's new campaign to raise awareness of the levels of salt in our foods was developed by Behaviour Change Partners, where I designed the brand identity and website.

The brand identity was inspired by the graphic language of food labelling systems.

Fold7

Branding

Solo project to redesign the advertising agency’s branding, including a new logo, signage, stationery and branded items. The redesign included a distinctive illustration style inspired by origami, which translated into a whole host of icons.

Eyes & Ears Europe

Branding

Eyes & Ears of Europe is an organisation which awards excellence in the creative industries all around Europe. They needed a new brand to replace their tired old one. I came up with this fresh and vivid new branding, playing on the creativity of all of their members as well as their name. It won the pitch and became their identity.

Agency credit: Lambie-Nairn

Reebok

Retail campaign

I was lead designer on the 2014 Christmas window display for Reebok’s retail stores around the world, as well as the surrounding in-store campaign.

Agency credit: Fold7

International Warrior Games

Branding pitch

What later became the Invictus Games, Lambie-Nairn pitched to brand the Warrior Games. Whilst there I devised and designed this route celebrating the inner fire which drives competitors in the games to continue striving for more in the face of adversity.

Agency credit: Lambie-Nairn

Shakespeare's Globe

Campaign

Shakespeare's Globe's exhibition and tour needed a bit of an injection of personality, so I designed these posters that place the excitement of the iconic building's history in today's world.

Agency credit: Embrace

BrandZ

Brochure design

Each year, BrandZ from WPP publish their Top 100 Most Valuable Global Brands report. Having previously designed their 2012 report, the 2013 report required its own look.

I designed the whole report, including the front cover and many infographics in the same style. I also photographed half of the images featured in the report.

Agency credit: Lambie-Nairn

ITV Christmas Idents

Broadcast design

Having finalised the branding for its Text Santa event, ITV wanted to brand its main channel with the characters. I devised and storyboarded ways for the characters to integrate into the existing idents.

Agency credit: Lambie-Nairn

ITV Text Santa

Character design

ITV wanted a friendly face for its new Christmas telethon event, so I created a bunch of them. We developed them with Aardman to bring them to life.

Agency credit: Lambie-Nairn / Production credit: Aardman

Sketches...

Scamps...

The finished product, with a little Aardman magic.

Airbus

Logo design

In 2014 Airbus reorganised their divisions and Defence & Space was born. They needed a symbol to appear in their roundel for the new division. I devised this mark for them, which went on to be used on aircraft and hangars.

Agency credit: Lambie-Nairn

Godley & Peers

Web design

Godley & Peers needed a website as elegantly beautiful as their unique spider silk creation. I designed a simple page where the silk is the main focus and press links subtly animate on screen alongside it.

Be Sharp PR

Branding / Web design

Be Sharp is a PR agency specialising in music, film and events. They needed a brand which played on their name and music heritage. It also needed to feel ‘boutique’ without being too limiting. The result is a cool mark which sets them apart from their competitors and works well in both print and digital.