Author Archives: Nutshell

This colorful group of intellects who make up the “sharks” on Shark Tank have worked their way from the ground up with many setbacks and battles along the way. They’ve obviously learned A LOT since most of them are gazillionaires and could probably purchase everything west of the Mississippi (we’re not jealous in the least… Continue Reading

Facebook is trying to make its service more marketer friendly and now that it has acquired Instagram, they’re making that platform more marketer friendly too with their own insider blog. They’re using Tumblr to publish “Tools and tips to help marketers inspire and engage on Instagram.” The post features several brands who they think are… Continue Reading

So you and your BFF have decided to create and launch a product together – yayyy! HOWEVER, before you take the next step hand in hand, make sure you read these crucial rules – they’ll end up saving your business AND your friendship… (Btw, we take our own advice at The Nutshell Project, especially #5 –… Continue Reading

We recently did a massive cold email reach-out to hundreds of product businesses that we wanted to connect with. Unfortunately, a recipient responded to let us know we had two misspelled words. Gasp! NOT. GOOD. So instead of freakin’ out with this flub up, we created a freakin’ awesome apology video as a fix up… Continue Reading

Don’t ignore the numbers! According the National Retail Federation Valentine’s Day generated a whopping $18.6 billion in estimated retail sales last year with people spending an average of $130 on a loved one. So what can your business do to take advantage of these sweet numbers and sell more on Valentine’s Day? These tactics will… Continue Reading