Our Ten Top Reads from Last 7 Days, 26 July 2010

Every week Mel Exon (@melex) & I pull together 10 stories or links that we think are in some way inspiring, relevant, challenging, or just plain interesting, & we send them to BBH-ers in our six offices around the world.

It’s of course heavily based on the BBH Labs (@BBHLabs) Twitter feed & blog, but recognizes the reality that not everyone is hooked up to Twitter 23.5 hours per day.

Anyway, we thought we’d share it. So here it is. Feel free to pass on. As usual, ideas on making it more useful always welcome.

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Summary of the how agencies are pushing to evolve & become more digitally literate, & how ‘digital shops’ are losing lead – ‘Closing the Tech Divide’ (AdWeek) – http://bit.ly/9dI94r

‘Google is not making us stupid, & the Internet is not really changing our brains’ (a riposte to Clay Shirky, in the LA Times) – http://j.mp/c1RBYU (via @chrisgrayson)

Will Zynga Become the Google of Games? On the rise & rise of Zynga (of Farmville fame), in the NYT – http://nyti.ms/dzJhFQ

‘Digital agencies are the new dinosaurs. If they don’t evolve quickly they will lose their 10yr headstart’ (written by Daniele Fiandaca, chair of Creative Social) – http://j.mp/9L2ICM