To do its part to encourage good behavior, IBM just posted the IBM Virtual World Guidelines, designed to help our people navigate the brave new virtual worlds that we are encouraging them to explore. I believe that the only way for people to appreciate the impact of new technologies and capabilities, and to figure out their value in the marketplace, is to go out there, use them, experiment with them, and come up with innovative new applications. As with blogging two years ago, guidelines are meant to help people new to virtual worlds feel more comfortable about getting out there and experimenting.

Need to return to this for further thought — compare to policy for state and university system employees using tech such as blogs, wikis, virtual platforms, etc.