Audience members inspired by failure

Four local professionals introduced Failure:Lab two years ago, finding international success along the way.

GRAND RAPIDS (WZZM) - A local company with its roots in failure is finding success.

Failure Lab

Failure:Lab began in 2012 with four professionals coming together in west Michigan with one mission: eliminate the fear of failure and encourage intelligent risk taking.

Fast-forward two years and the concept is really taking off. Audience members around the country and even outside the US are starting to take notice.

“Everybody can relate to failure.”

Austin Dean

Co-Founder, Austin Dean explains, "Everybody can relate to failure. It's a common denominator and through that connection, we spur conversation and dialogue and critical thought on the topic of failure in our lives."

Failure:Lab is returning to west Michigan with a sold out show on May 30th at Wealthy Theatre.