According to a report from Nielsen, the pop star's downloads surged 534 percent following his halftime set, with the largest unit lift going to "Mirrors," his 2013 hit from third record The 20/20 Experience. The track received more than 322,300 audio streams on Monday (Feb. 5) compared to the previous day, representing a 177 percent increase.

Other top-tracking songs include "Can't Stop the Feeling," "Cry Me A River," "Sexyback," "My Love," and "Filthy," only the last of which is from Man of the Woods. So while the performance has certainly boosted Timberlake's music, it doesn't seem to have done Man of the Woods many favors.

Nonetheless, industry forecasters told Billboard that the record is on course to bow at No.1 on next week's Billboard 200, which would mark Timberlake's fourth No.1 album in a row. If the project performs as expected, it will log the biggest week for a record since Taylor Swift’s Reputation debuted at No.1 in early December.