2013-03-21

Rousseau

Lucia Russo is the designer behind this fresh label designed for young and urban women.

Her first steps in the fashion industry happened by winning important contest. During summer 2010 Lucia won the "Roberto Cavalli 40th Anniversary Contest", and her print pattern capsule collection was display on Roberto Cavalli's facebook profile; the following year, Lucia designed a capsule collection for the competition "Max Mara Fashion Group is looking for Young Designer" and her collection was sold under the label SportMax.Glamour interview.

After all this success, Lucia started her own brand, and she was confirmed as an emerging designer for three edition of "Next Generation", a contest promoted by the National Fashion Chamber of Milan.

“The dark side of nature” inspires Rousseau F/W 13/14 collection, showcased at Vip Lounge Mercedes Benz on February the 24th. The concept plays with the juxtaposition between the outside dark and heavy shelves and the soft and colorful inside.The concepts of juxtaposition and the emphasis to bring ousted - or make visible on the outfits - what generally is hide (like the stitches in bight color on black fabrics) are the leitmotif in all Lucia's collection.

Rousseau last collection has a floral pattern inspired by Van Gogh iris painting, used as a lining for raincoat in contrast with the black ousted fabric and blouse. Simple and straight cut are the base of this capsule collection, enriched by unique buttons and bright color.