The latter does a good job outlining the matter being addressed — in a a pretty digestible way even for the lay person — along with the way to get there. Of particular note is the emphasis on facilitating the leveraging of it, as evidenced by the existence of its Chapter 4, focused on usability and adoption.

After all, this effort finally represents the technical equipping of content — through the work flow and processes of non-technicians to generate that content — so as to be technically consumed. This is how most of our every day systems operate (think about the behind-the-scenes code that is incorporated into Word, for example, when the bold or italics button is pressed.

Once we arrived at the participatory phase of the Web, this type of invisible facilitation/enablement within everyday processes — in a usable way, no less — became an essential pathway to its semanticization.