If you find yourself at a loss trying to decipher and differentiate combinations of letters such as CPA, CVR, and CPL, don’t sweat it. We have you covered. The infographic below takes you through the most common acronyms and esoteric language related to marketing ROI, explaining not only what they are but why they matter.

By scrolling through, you will quickly learn: The difference between an MQL and SQL. The various forms of marketing attribution. The equations behind basic ROI metrics.Infographic by: linkedin.com