SEO in Action: China Cook

China Cook opened for business late in 2014 in a highly competitive local market for local Chinese restaurant search queries. At that time, China Cook had little to no search visibility, failing to appear on the first 100 hundred search engine results pages (SERP).

China Cook turned to Sprout Digital to enhance their search visibility online. Using on-page and off-page search engine optimization (SEO) techniques and increasing brand awareness with local and national business directory sites, Sprout Digital has improved China Cook’s SERP growth. The restaurant can now be found in Google’s “3-pack” search results — one of the first three unpaid search results.

Campaign Goals

Use on-page and off-page SEO techniquesEstablish search engine recognitionDevelop safe and steady SERP growthAchieve Google’s local 3-pack results through local citation building and encouraging Google ReviewsIncrease brand awareness and social engagement with local and national business directory aggregators

Results

China Cook has seen consistent SERP growth throughout the duration of their SEO campaign. They rank competitively for local Chinese restaurant search queries in the greater Vancouver, WA, area.

They’re outranking direct online competitors, some of which have had an online presence for more than 10 years. Their focus keywords are satisfying searcher intent in a highly competitive local restaurant market.