As a result of the acquisition, Xertica becomes a Salesforce partner, greatly widening its portfolio of cloud solutions.

In a statement, Antonio Couttolenc, CEO of Xertica, has claimed that his company would be among the leading IT consultancy firms enabling digital transformation in the region through the cloud.

Founded around 13 years ago, Blein Consulting implements CRM projects for corporate companies, with most of its clients belonging to the finance, retail, and manufacturing sectors.

The CRM market in Latin America is worth around US$3 billion, according to IDC, with Mexico alone accounting for one third of this revenue.

One of the first Latin American companies to receive investment from Salesforce Ventures, Xertica has recently raised funds to double down on its investments in new technologies, particularly big data, machine learning and analytics.

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With more than 200 employees, the company claims to have served more than 3,000 companies in Mexico, Colombia, Ecuador, Peru and Argentina.

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News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.