Assaad Awad is, without a doubt, a distinctive name of the Madrid fashion scene. With his unique conceptual approach on design, bold aesthetics and uncompromising devotion in supporting craftsmanship, this IDENTITY DRESS 2014 designer has recently contributed to Museo del Traje, the garment museum of Spain. Based on a selection of designs by the legendary Cristóbal Balenciaga, Assaad created an hommage to “the master of us all”, as Balenciaga got respectfully labelled by the infamous monsieur Dior.

IDENTITY DRESS is an international fashion design exhibition exploring creativity, launched by a distinctive opening show, located in Ljubljana, the capital city of Slovenia (EU).

It is a creative experiment with a palette of highly expressive international fashion designers involved. Curated by Eric Maj Potočnik and Matjaž Plošinjak, the project discovers possibilities of expression in design when limited by a strictly defined form. Dress is being introduced as the signature of its creator; as a reflection of designer's personality.