The Happy Pantry are our reports for you to find out about the market, the world and the consumer and to stay up to date with everything that’s happening and how things are going to change. The Happy Pantry is about trends, analysis and plenty of thinking to build happiness.

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Take Cuenca With You

Turismo Cuenca

The goal of this campaign was to get people to think of Cuenca as a desirable tourist destination and to let people know about the arrival of the AVE (high speed train) there from Madrid and Valencia. After a visit to the city and its surroundings we realized that on top of its well known Casas Colgadas (hanging houses), Cuenca has much more to offer: there is excellent food, numerous outdoor activities, museums, etc. We believe that you should share the best things in life, so we created ?Take Cuenca With You?, a campaign wherein Cuenca literally shared a piece of itself with tourists. To demonstrate this, we wrapped its most famous monument, the Casas Colgadas, in a gift box. It ended up becoming an image that was seen the world over.