clv

New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a
wide range of products and services. According to moving.com "People who are moving spend more
during the 3 months surrounding their move than non-movers spend in 5 years."

As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”