Infomercials

The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with 14 fact-rich market data tables. Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 95 companies worldwide.

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1. INDUSTRY OVERVIEW

Introduction to Infomercials

Growth of the Infomercial Industry

Infomercials and Conventional Advertising – A Comparison

Advantages of Direct Response (DR) Advertising Over Other Formats

Recession Proves Beneficial for the Infomercial Industry

Higher Availability of Primetime Slots for Infomercial Marketers

Home: The New Hot Destination for Shopping

Repair Kits - A Hit Amid Low Disposable Income

The Evolution of the Infomercial Sector

Moving Beyond the 1-800 Call Center Platform

Male Consumers Equally Important for the DR Advertisers

With E-Retailing DR Marketers Fly with True Colors

Retail: The Ultimate Goal for a DR Marketer

A Peak Into the History of the Infomercial Industry

Hitting the Right Cord

Infomercials: Quick and Affordable Mode of Advertising

Making the Most of DRTV Investment

Addressable TV Advertising: The Future of DRTV

HIPsters Come Handy to Gauge the Market Standing

More Companies Embrace the DRTV Format

Infomercials: The Devil Within

Entry of the Biggies Enrich the Sector

Short Form Infomercial Market to Surge, While Long Form Market Experiences Restrained Growth

Key Growth Drivers for the Infomercials Market

Lower Entry Barriers Make TV Shopping an Attractive Venture

Technology to Leverage DR TV Advertising

Go Green: The New Success Mantra for the DR Marketers

Infomercials to Cash on Urbanized Lifestyle of the Masses

Innovation is the Key to the Success for a DR Houseware Product

Key Market Constraints

Infrastructure Remain the Weakest Link

Fake and Deceptive Infomercial Marketers Play Spoilsport

Protect Yourself!!

2. PRODUCT OVERVIEW

Introduction

Characteristics of an Infomercial

Rules to Follow by the Infomercial Advertiser

Classification

TV Infomercials or Home Shopping

Life of an Infomercial based Merchandise

How to Make a Successful Infomercial?

Factors affecting the total cost of an Infomercial

Table 1: DR TV Start Up Cost (In US$)

Interactive TV Shopping: The New Frontier

Important Forms of Interactive TV shopping

Internet Infomercials

Comparing Internet Infomercial With TV Infomercial

Internet Replacing TV Among the Youth

Radio Infomercials

A Cost Effective Marketing Platform

3. RECENT INDUSTRY ACTIVITY

4. PRODUCT/SERVICE LAUNCHES 28A REGIONAL MARKET PERSPECTIVE

1. THE UNITED STATES

Current Scenario

Short-Form DRTV Media

Long-Form DRTV Media

Table 2: US Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years2010 through 2015

Table 3: US Market for Direct Response Ads (2010-2015): Breakdown by Number of Adsper Thousand in Varied Media Types - Cable Television, Spot Television and Spot Radio