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Wednesday, 3 June 2015

Japan sees jump in Australian wine exports

Wine Australia hosted its first “Inspired
Tasting” in Tokyo this week, as recent export figures revealed a 7.8%
increase in value of Australian wine to AUS$42.7 million.

More than 100 media and trade guests descended on Tokyo to try 107
wines chosen by local Japanese Australian wine specialists and educators
at Wine Australia’s recent tasting.

The event follows the recent release of export figures that show an
increase in the value of Australian wine exports to Japan – up 7.8 per
cent to $42.7 million.

Wine exporters have also benefited from reductions in tariffs on
bottled and bulk wine as part of the Japan-Australia Economic
Partnership Agreement (JAEPA), which will see all tariffs on Australian
wine eliminated over seven years.

Local wine writer, Tadayuki Yanagi expressed surprise at the
development of Australian wine: “Australian wine now shows restraint and
balance in extraction, alcohol, oak… everything.

“Whites such as Sauvignon Blanc, Riesling and Semillon showed pure
acidity, minerality and tightness – great with delicate Japanese
cuisine. The whole-bunch-pressed Pinot Noir and elegant Shiraz impressed
me and it was great to see classic styles remaining in the diverse
offering of Australian wine.’

Wine Australia regional manager, Hiro Tejima said, “We had an
overwhelming response from guests reflecting the great interest in
Australian fine wine.

“I’m confident that the Inspired Tasting has been another ‘best foot
forward’ exercise that will help us capitalise on the growth of the
Japanese economy and the opportunities available via the partnership
agreement.”

Wine Australia regional director, Aaron Brasher added: “This week, I
witnessed the passion that this group of key wine influencers in Japan
have for Australian wine. They’ll be taking our Australian wine message
out to the broader trade and Japanese wine consumers with real
determination and optimism.”