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Changes at TCM – What they Mean for Classic Film Fans

“We definitely want to create on-ramps for a new generation to enjoy the classics,” newly appointed Turner Classic Movies general manager Jennifer Dorian said at the 2015 TCM Classic Film Festival.

The first of those ramps is open for business, as the 21-year-old network today announced its new tagline: “Let’s Movie.” The promotional campaign, which officially launches September 1, seeks to “attract an even broader audience of movie fans” through advertising on sister Turner networks and websites, electronic billboards in New York and Atlanta, and in movie theaters nationwide. There will also be an expanded social media presence culminating with a “holiday” on Saturday, September 19, when fans are encouraged to watch films communally and share their experiences using the #LetsMovie hashtag. (No word yet on whether TCM will ask your boss for the day off.)

TCM also released a slick new promotional addesigned to position the network…