Brand Publications
Great Lakes Publishing produces more than 100 client publications per year. While most of our client publications are mailed directly to clients and are not distributed on the newsstand, we hold each publication to the same standard of engagement. A reader must be engaged in the content to effectively position our clients’ products and services. Custom publications are an outstanding vehicle for clients to go beyond a transactional relationship and become a valuable resource to the customer.

Directory Publications
Directory publications involve converting volumes of data into meaningful content. This type of publishing requires a mix of proficiency and publishing knowledge. Great Lakes Publishing will use the latest technology to allow your members to verify their information, and we will maintain a record of authorization. This allows our clients to be confident the published information is accurate.

Advertorial Inserts
Advertorial inserts can be classified as expanded advertisements or mini-publications. They allow the product to go beyond an offer or benefit by telling an additional story. Whether our work is produced for one of
Great Lakes Publishing’s subscription publications or for a client media outlet, our award-winning staff of writers and designers will help your advertisers position your marketing message in a high-quality editorial environment.

Playbill Publications
Time is critical in show business because quantities, show times and performers are constantly in flux. Great Lakes Publishing has worked with its clients to create amazing efficiency and minimal waste in this unique brand of publishing. This allows our arts organizations to enhance the attendee experience with high-quality products and little or no out-of-pocket expenses.

Web site Development
Great Lakes Publishing Custom Media defines itself as a content publisher capable of delivering a quality message to the right audience in any medium. In the past five years, Great Lakes Publishing Interactive has produced more than 50 Web sites for our clients. We have the ability to custom-design a fully tailored solution or utilize our robust content management software system with more than 100 modules for a very powerful, low-cost, quick-to-market Web site. We have recently expanded our capabilities by adding Ripple Effect Interactive. Check out rippleeffectweb.com for more information.

Direct Mail Marketing Marketing through the mail is both an art and a science. While creativity is extremely important, navigating the weights, sizes and classifications of the USPS is complex and costly if done inefficiently. It can also be the most rewarding and most effective way of targeting your message and testing different responses to your offerings. Great Lakes Publishing has experience in creating an enticing piece without breaking the budget.

Newspaper Inserts
Newspapers can be a cost-effective way to reach large groups of people. With rising postage costs, a newspaper’s delivery cost per unit can be very enticing. But newspapers are designed to put the most information in the least amount of space so that all content is interchangeable. Ask your clients: Is that the approach you want to take with your brand message? Great Lakes Publishing will create a quality piece to stand out amid the newspaper clutter.

E-mail Newsletters
Great Lakes Publishing Custom Media has long embraced e-mail marketing as an effective way to extend current content or create new content for our customers. E-mail marketing is an extremely effective outbound-marketing tool when used carefully and creatively. We fully understand the importance of privacy. We comply with CAN-SPAM rules to protect the consumer as well as the credibility of the client.

Book Publishing
No form establishes authority more than book publishing. The credibility established inside an organization and in the marketplace is raised instantly by a well-written book. Books are also a great way to show your expertise or create a lasting memory of an event, such as a company anniversary or a special initiative. Great Lakes Publishing can help clients create, illustrate and distribute both paperback and hardbound books.

Annual Reports and Reports to the Community Reaching out to stakeholders is a vital endeavor that needs to be optimistic, pragmatic and 100 percent accurate. We understand the importance of the numbers and we make sure they are presented in the right context to emphasize your mission. We also have the ability to take a “snapshot” of your report and make it available to a broader community through our subscription titles.

Digital Editions
These “flipbooks” can be an efficient way to reach the unlimited audience of Web users. The books are online versions of their printed counterpart, complete with pages that turn, with the additional opportunity for readers to link to advertiser Web sites or other sources. The table of contents and index can also be linked to allow the user to quickly access information without flipping pages. Video and audio can be embedded to give digital
editions a whole new presentation from the printed book.