Published in Consumer Behavior in the Health Marketplace: A Symposium Proceedings, Ian M. Newman, Editor, Nebraska Center for Health Education & University of Nebraska-Lincoln, 1976.

Abstract

This symposium grew out of informal departmental discussions seeking new ideas concerning the effectiveness of health education, particularly as it is applied to the purchase of health related products and services. Two specific objectives were established to guide the program: 1) to bring together a cross section of experts to discuss, each from his/her own perspective, issues of consumers and their behavior in purchasing health related goods and services. By providing a platform of notable speakers we hoped to achieve the second objective, to attract interested people from the university community, Lincoln, and surrounding communities. We hoped that new contacts within the university and the community would stimulate, support, and expand the work related to health education already underway in the Nebraska Center for Health Education.