Idear Fashion opened last year and is aimed primarily at women aged between 20 and 40. It stocks a wide range of designs, mostly feminine in style and featuring muted tones such as creams, pinks and browns. Additionally, Idear stocks several statement pieces, many in keeping with the season's look and using sheer fabric in bright colors - perfect for special occasions. The interior is reminiscent of French boutiques with large windows and wooden flooring. Clothing selections are separated into different colors, making for an easier shopping experience. The selection of trousers, dresses, shirts and skirts provide an eclectic mix of casual, business and formal attire. Most merchandise has been manufactured in China, with several pieces by Korean designers such as Hong by EJ. T-shirts prices range from 60 to 1,000 yuan, while most items of clothing are priced at around 900 yuan. There is also a small sale section offering excellent bargains. Idear Fashion offers a discount of 20 percent off subsequent purchases for anyone who spends over 2,000 yuan.