The market sentiment for this year is starting off with a focus on such things and the market is buying what the market is saying about all things social. In a tough year for retail, sales are up by double digits. What they find about the product, the organization and the market sentiment about experiences other buyers have had with the organization influences buyer decisions.

[Retail, Sentiment] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative.

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FRESHNETWORKS

JANUARY 20, 2011

[Retail, Sentiment] Facebook for fashion brands – it’s about more than the product

Burberry and Lascoste joined Ralph Lauren, Louis Vuitton and Gucci with a greater focus on brand-related content, such as music and sport which positively affected engagement, brand sentiment and purchase consideration. Lascoste use a mix of fashion and non fashion content, such as their ATP Tour sponsorship to engage consumers and positively affect sentiment, as this pie chart shows.

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THE RELATIONSHIP ECONOMY

NOVEMBER 12, 2011

[Retail, Sentiment] Now Your Data Is Being Transformed

Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.

Snapchat CEO Evan Spiegel has previously expressed his admiration for WeChat’s business – Facebook and Twitter’s new micropayments strategies suggest that they too share the sentiment. If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue.

Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.
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We’ve seen it in retail marketing for years. However, for those who use “free” to get and use our data the end game will not be significant economic gains but instead a sentiment of distrust. “Free” is a word that gets lots of attention. Buy one and get one free, win a free IPad and other “free marketing messages surround us on-line and off line. Most if not all of the social sites and tools are “free for use. But the reality of “free is that it does cost the user, the buyer and the supplier sooner than later. But the cost is more than what you “pay”.
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We can laugh at this sentimental way of thinking, or we can be the change that we want to see in this world (as someone once, so brilliantly and famously, said ). retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino 'My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Why be nice?
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Recently, Doug Stephens of Retail Prophet attended a video panel I moderated for IT World. Monitoring is also where I place the ‘fluffy’ stuff that is subjective, i.e. sentiment analysis (how people feel about your brand) in social. The video was for a Tech Learning Space course I am collaborating on the design and delivery for. We started talking social, specifically deep social metrics and measurement. On the topic of metrics, Doug made the distinction between monitoring and measuring; a distinction that, sadly, too few make. Measurement. We plot them. Enter, Monitoring.
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[Retail, Sentiment] Social Media Success is About The Customers, Stupid

…having more positive than negative sentiment from a social media monitoring tool. …seeing the sentiment from a social media monitoring tool improve over time. 10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Being first to market doesn’t guarantee success, nor is it a requirement to gain success.
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