The feature
lets customers to easily sign up for scheduled or recurring deliveries of the products
they use or order on regularly.

Whenever customers enroll in the “Subscribe & Save” program, they get a discount anywhere from 5 to 15% on the products. However, this discount level is determined based on the number of products the customer has subscribed for.

Say, for instance, if a customer has subscribed to 4 or fewer products, then he or she receives a discount of 5%. On the other hand, if he or she has subscribed to 5+ products, then the discount is either 10% to 15% based on the product category.

How Does Amazon Subscribe & Save Work?

how does amazon subscribe and save program work?

Customers
can choose the products that they want to buy from millions of items shown in
the Subscribe & Save store. It
is different from the typical “Add to
Basket” button that you see on Amazon.

However, here customers can set their delivery frequencies and click Subscribe Now. Upon doing this, the webpage redirects them to further steps to select their delivery address, followed by the payment method.

As said above, when the customer subscribes to a product, he or she receives a discount of 5%. But if the subscription is for 5+ products, he or she can get a discount of 15%.

The Subscribe & Save orders are of 2 types:

Sign-up orders

Replenishment orders

The moment
a buyer completes the subscription, by default, it becomes a sign-up order. To create a SnS offer for
an item, your offer should be a Buy Box offer.

Also, in this video, Ankitha talks about definite ways you can win the Buy Box on Amazon. WATCH:

On the
other hand, a replenishment order is
automatically generated in the upcoming months based on the delivery frequency the
customer has set.

Coupons & Promotions

Any promotion,
coupon, or Amazon’s Business pricing that you offer to the customers will also
apply to your SnS products.

Say, for
instance, if you run a promotional offer for a discount rate of 20% on an item,
this discount will also be added to the existing subscriptions, resulting in an
overall discount higher than 20%.

Seller Performance Metrics

The reviews
for the seller performance are ongoing to make sure that there is positive
customer experience. This completely depends on your ability to sustain proper inventory
levels in order to meet the:

Customer feedback

Customer demand

SnS order cancellations while
evaluating the performance

A poor seller performance metrics might result in suspension from the program. However, if you feel that your SnS participation has been terminated incorrectly, you can always request an investigation via Seller Support.

How Does It Benefit The Sellers?

The subscribe & save feature is one of
the best ways to enhance your product’s visibility and create customer’s
loyalty too.

The
benefits include:

1. Consistent Sales

With the Amazon’s
Subscribe & Save subscribers, you get repetitive customers as a seller
because customers are always willing to buy items from you on a regular basis. In
just a year, this feature has turned out to be 20% of the annual revenue. It
has helped lower the user acquisition costs, expand the brand, and give
reliable business. It is certainly a business that you can rely on.

2. Customer Loyalty

Ever since the
Subscribe & Save program has been launched, many renowned brands have
observed a drastic jump in their overall sales – anywhere from 10 to 30%, with customers
being repetitive.

This also
increases customer loyalty. The best part is that businesses customers repeatedly
with a minimum investment.

3. Engaged Customers

As per the
study reports, a customer subscribing to your product is more likely to buy
additional products from you if he or she has opted for the Subscribe & Save option.

4. Increased Visibility & Reach

When there
is a dedicated storefront, your products are sure to benefit from it, as there
is a priority placement and enhanced custom search filter preference.

Amazon Subscribe & Save Eligibility Requirements

The sellers
who desire to participate in the Subscribe & Save program should meet these
eligibility requirements:

Note: Keep in mind that only a few items within some
categories are qualified for the Subscribe & Save program. The list of
eligible product categories, with their discount percentages, are given below.

Amazon Subscribe And Save Discount Rates

Product Category

Percentage of discounts that customers receive for 5+ products.

Percentage of discounts that customers receive for 1 – 4 products.

Grocery

15%

5%

Beauty

15%

5%

Automotive parts and tools

10%

5%

Baby & Health care

15%

5%

Industrial supplies

10%

5%

Electronics

10%

5%

Home improvement

10%

5%

Garden & lawn

10%

5%

Kitchen

10%

5%

Office supplies

10%

5%

Musical instruments

10%

5%

Pet supplies

10%

5%

Outdoor

10%

5%

Toys

10%

5%

Sports

10%

5%

Pet supplies

10%

5%

Home tools

10%

5%

The Amazon Mom consumers get a flat discount of
20% on diapers despite the number of subscriptions they opt for.

All eligible
items should be sold only through FBA, provided that you have a stock
availability score of 85% or even higher.

This score
is available at your Seller Central dashboard. Navigate to the option Inventory and click Stock.

The requirements and standards for the Amazon Subscribe & Save program keep changing from time to time. Being aware of the latest guidelines is important. On the other hand, if you fail to meet any of the metrics, your participation from the program might be terminated or suspended.

What Product Categories Are Eligible
For SnS Program?

Only
certain product categories are eligible for the FBA Subscribe
& Save Program and these include:

Beauty

Office supplies

Health & Baby care

Electronics

Automotive parts & tools

Industrial supplies

Home tools

Home improvement

Musical instruments

Lawn & Garden

Outdoors

Sports

Pet supplies

Toys

Grocery

Kitchen

How To Check For Eligibility?

With the help
of Seller Central, you can easily check if you are eligible for the Amazon’s Subscribe
& Save program or not. To do this, follow the instructions given below:

Step 1: On the seller central dashboard, click on the settings button on the right corner.

Step 2: Choose the option Fulfillment By Amazon from the dropdown.

Step 3: Upon clicking this, you will see a list of menu options. Click the Subscription Settings.

Step 4: This section shows your current status for Subscribe & Save and indicates if you are eligible for the participation or not.

How To Enroll For The Save &
Subscribe Program?

In order to
enable the subscribe & save option, click
the Edit button on the right side from the subscription settings.

Upon doing the above step, you will be redirected to a new page, from where you select the Enable radio button and click Update.

After you Update, the Subscribe and Save program’s terms & conditions pop up. Read them and understand those policies properly. Click on the Agree button.

Once this
is done, you can now sell on the Amazon’s Subscribe & Save program.

How To Add Products In The Save &
Subscribe Program?

To add the
items in the Save and Subscribe program, here is what you need to do:

Step 2: Upon doing step #1, you will get an excel sheet where there will be three tabs. On the instructions tab, you will find clear instructions on how to upload the product data in the subscribe & save program.

Prepare & upload the inventory file

Whenever an
SKU starts with “0,” the excel file automatically begins it with the subsequent
whole number until the SKU has been formatted properly. For instance, “0234”
becomes “234.”

To format
it correctly, follow the steps given below:

Highlight the cells to enable or disable the offers.

Right-click, and choose the option Format Cells.

From the Number category, select Text,
and then click OK.

Overview of the excel file:

Open the excel and review the guidelines from the tab called Instructions.

Review the examples on the tab named Examples.

On the tab Template, type the product’s MSKUs in the column named SKU. In the column called Action, type the word Enable to add the items or type Disable to remove the items that were previously added.

While saving the file, make sure to select Text (*.txt) option from the drop-down list.

On the example tab, you will find examples of completed templates.

After you
have carefully read the guidelines and reviewed the examples, click the template tab to finish the product information
that you want to enroll in the Subscribe & Save program.

You will
find only two columns here:

Column A: This is where you provide the SKUs of the products that you want to list. Make sure that you use the SKU. Do not use ASIN.

Column B: This is where you specify what actions to apply – enable or disable the products from the program.

Once you fill the template, you need to upload the template. For this, on Seller central, navigate to the Add or Remove Subscribe & Save Products, and click File Upload.

After you
click the “File Upload” option, you
will be given an option to browse your computer for the file template you have
just completed.

After the upload has been processed, you will
be redirected to a summary page where you will be shown a list of products,
which were enrolled successfully and the ones with upload errors.

There is a table at the bottom of the page that explains the type of errors and the way to resolve them. However, if you cannot solve the problem even after the solutions provided, you can always email the support team for assistance at http://fba-sns-feedback@amazon.com.

Common File Upload Errors

Error Message

How To Fix

Possible Reasons

Subscribe & Save ASINs is already available from another seller.

Remove it from the file.

This means that the Amazon offer exists already. Hence, it is unavailable for any other seller.

In-stock rate is below the minimum quantity required for the Subscribe & Save.

Remove it from the file until your in-stock rate is above 85%.

The product’s in-stock rate should be higher than 85%. Say, for instance, the inventory should be in-stock for at least 26 out of 30 days.

The header row of the file is invalid or missing.

This error occurs due to the formatting changes you have made to the file headers (example: capitalization changes). Note that the changes on head row cannot be made. It is only for Amazon use only. Therefore, cannot be deleted or modified.

The offer is ineligible for Amazon Subscribe & Save.

1. Remove the items that have blocked offers.

2. Select the items only from the eligible categories.

The error message occurs due to any of these two reasons:

1. The SKU’s ASIN had an offer previously. 2. The item is not under the eligible category.

2. You have used invalid characters in the file name. The characters that are valid include: numeric, alphabetic, or @! $ # ^ % * & _ () +

3. Your file contains more than 300 products.

Invalid rows

1. Use the child ASIN’s SKU.

2. The SKU should be an FBA listing in order to be enabled.

3. The offer should first exist to be disabled.

The error message occurs due to any of these three reasons:

1. Any one SKU in the file is a variation.

2. Any one SKU in the file has been set to FBA.

3. You tried to disable a SKU, which isn’t an offer.

The offer is not buyable currently.

Add the inventory.

The listing has zero (0) inventory.

If you do not see your product’s SKU uploaded successfully.

Ensure you dismiss all the errors, and then, click the button named Update Eligible SKUs.

This only means that you didn’t complete the upload process properly.

How To Track The Subscribe & Save
Results?

After you
enroll your products in the Subscribe & Save program, Amazon provides two useful
reports to help you track the results:

Subscribe & Save (SnS)
performance results report

Subscribe & Save (SnS) forecasting
report

The Subscribe & Save Performance Results Report

As a
Subscribe & Save (SnS) Seller, you can make use of these reports to plan and
execute your inventory as well as pricing better. The option also helps you maintain
compliance with the program’s terms & conditions.

To provide
a steady customer experience with repetitive delivery of the subscribed
products, you have to maintain an even price and inventory levels.

The report helps you see your trailing 4-week
results, along with:

A summary of products shipped

The percentage of items missed because
stock unavailability

Average sale price (post-discount)

Average discount for every SKU

In order to navigate to the Subscribe & Save Performance Results Report, on the seller central, click Reports > Fulfillment.

On the left pane, from the sales, click on the option Subscribe & Save Performance.

Header

Example

Description

snapshot-date

2019-02-14T08:00:00+00:00

Report date

sku

AB-5676339

Unique identifier that is allotted by you for identifying your products.

fnsku

Z00000C5TY

Unique identifier allotted by Amazon for the items that are stored at the Amazon fulfillment centers.

ASIN

D003FYZ3HO

Unique identifier allotted by Amazon for a product.

product-name

Johnsmith Nonstick cookware Set

Product title

country

DE

Country code for the offer availability.

week-1-start-date

2019-02-10T08:00:00+00:00

The start date for 1st week. The start date for 2nd week is 7 days prior to the beginning date for 1st week whereas the start date for 3rd week is 14 days prior to the start date for 1st week.

The Subscribe & Save Forecasting Report

On the top left corner, in the inventory section, you will see an option called Subscribe & Save Forecasting. This report is much similar to the one mentioned above but gives a trailing 8-week view of the program results.

As a Subscribe
& Save Seller, the forecasting report helps you to plan your inventory & pricing better. It also assists you in
maintaining the compliance with amazon’s terms & conditions.

For a reliable customer experience with recurrent delivery of the subscribed items, you need to maintain steady inventory & price levels. This report will help you to forecast the SnS sales and comprehend your pricing as well as inventory performance.

Field definitions:

Header

Example

Description

snapshot-date

2019-02-14T08:00:00+00:00

Report date

Sku

AB-5676339

Unique identifier that is allotted by you for identifying your products.

Fnsku

Z00000C5TY

Unique identifier allotted by Amazon for the items that are stored at the Amazon fulfillment centers.

ASIN

D003FYZ3HO

Unique identifier allotted by Amazon for a product.

estimated-avg-sns-discount-next-8-weeks

5%

The estimated average discount to be applied for the SnS orders for the next eight weeks.

product-name

Johnsmith Nonstick cookware Set

Product title

country

DE

Country code for the offer availability.

active-subscriptions

10

Total number of subscriptions that are active for a particular SKU.

week-1-start-date

2019-02-14T08:00:00+00:00

Start date of the 1st week.

scheduled-sns-units-week-1

10

The number of SnS products scheduled for the 1st week.

scheduled-sns-units-week-2

10

The number of SnS products scheduled for the 2nd week.

scheduled-sns-units-week-3

10

The number of SnS products scheduled for the 3rd week.

scheduled-sns-units-week-4

10

The number of SnS products scheduled for the 4th week.

scheduled-sns-units-week-5

10

The number of SnS products scheduled for the 5th week.

scheduled-sns-units-week-6

10

The number of SnS products scheduled for the 6th week.

scheduled-sns-units-week-7

10

The number of SnS products scheduled for the 7th week.

scheduled-sns-units-week-8

10

The number of SnS products scheduled for the 8th week.

Amazon Subscribe and Save FAQs

Here are
some of the important frequently asked questions and answers you might want to
make a note of:

1. What is a Subscribe & Save (SnS) enabled
offer?

A Subscribe
& Save (SnS) enabled offer is none other than the listing that you enroll
into the program.

2.I am unable to see the SnS
button for the offer?

Well, the offer
might be still under review for inventory or pricing violations. Keep checking
your email for further information about your inventory’s status.

3. What is the minimum stock availability requirement
to enable an offer?

The minimum
in-stock rate should be 85% (this rate should be 26 of the last 30 days).

4. What is pricing violation?

If you fail
to maintain a stable pricing for the products that you enroll in the program,
then it is a pricing violation. When there are repetitive pricing violations,
it might result in a suspension from the SnS program.

5. What is inventory violation?

If you fail
to fill the subscription orders timely, it becomes an inventory violation. When
there are repetitive inventory violations, it might result in a suspension from
the SnS program.

6.How many SKUs can you include
per upload?

You can enter
300 SKUs for an upload. For more information, click this link.

7.What if there is a need to
create a SKU (newly) for any existing offer?

In this
case, ensure that you enable the new SKU as a SnS offer. Once you create an
offer, you have to email about it to fba-sns-help@amazon.com and tell them to transfer the subscription to the newly-created offers.

8.How to create a deal on an FBA SnS
offer?

Use coupons
or lightning deals for making promotional offers on items enrolled in the SnS
program.

Warning: Other promotions might result in pricing
violation.

9. How to see if there is an increase in the sales
for a product after enrolling in the SnS program?

You can see
this from the Subscribe & Save
Performance report.

10. How to find how many subscriptions are there
on an offer?

You can see
this from the Subscribe & Save
Forecasting report.

11. How to track the new subscriptions?

You can do
this by comparing active subscribers for a time period in the SnS Forecasting
report.

12. How to see the number of customers who cancelled
your Subscribe & Save?

You can do
this by performing a quick comparison in the performance & forecast reports
for a particular time period.

13. What does Amazon convey the customers upon
enrollment?

After the
enrollment, amazon educates about the consumers on how they can save time and
money by becoming a subscriber for the items they want in their day-to-day
lives. For more information, check here.

14. Does Amazon give incentives to sellers for
adding more ASINs?

No. Amazon
is only committed in delivering an exceptional experience for the sellers and
customers. It doesn’t give any incentive just because you have added more ASINs.
It completely depends on the number of sales you make.

15. I have disabled the SnS settings for the SnS
offers. Then, why do I still receive emails about violations?

If you
withdraw from the SnS program or disable the product offers, you are still required
to continue filling the orders for 6 months, even after you delete the offer or
withdraw from the program. If you fail to comply with the 6-month commitment,
it might affect the seller performance metrics negatively.