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Ipsos MORI Publications

Ipsos MORI is one of the leading political, social and business research companies in the UK. We produce many reports and thought pieces which review our research and thinking across a broad range of topics.

Brand Purpose - Why brands need to be Superheroes
26 February 2015
It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but to succeed today, brands need to be better than normal. They need to be Superheroes – in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.

Beyond The Hype - The Value of Emotional Advertising
19 January 2015
What can brands learn from the past year in advertising that will help them create even better campaigns in 2015? In this paper, Jon Harper looks beyond the hype to understand how brands can leverage the power of long-term emotional brand building while ensuring they achieve short-term targets too.

Research for Energy UK
November 2014
Energy UK, on behalf of its members, has commissioned Ipsos MORI to understand consumer opinions of, and engagement with, the retail energy market.

Ipsos MORI Research Highlights - November 2014
19 December 2014
Download the latest monthly market and social research highlights and findings from Ipsos MORI on business, politics, the economy, marketing, communications and society.

IPA Effectiveness Awards 2014
11 December 2014
This year’s IPA Effectiveness Grand Prix award went to Adam&Eve/DDB for their ‘Good Call’ campaign for Fosters. In this paper from Ipsos ASI discover the secrets to their success and how you can apply the learnings to your own brand.