For the 17th year, L’Oreal Paris international spokespersons just lit up THE CROISETTE at The Cannes Festival each evening. This exceptional event, a worldwide rendezvous showcasing glamour, beauty and talent, is the perfect occasion for L’ORÉAL PARiS to creates unique make-up looks for the stars and pays tribute to light and its central role in both cinema and beauty.

LOreal Paris Celebrates Women and Cinema

Cannes Festival 2014 lights up with L’Oreal Paris

This year, L’ORÉAL PARiS is proud to welcome for the first time in Cannes its three new spokespersons: Blake Lively, the irresistible symbol of Hollywood glamour and beauty icon for an entire generation, Zoe Saldana, the widely-acclaimed international actress revealed to the world for her role in “Avatar” and Lara Stone, a leading model who has redefined the codes of beauty in the fashion industry with her sensual looks and edgy personality.

Cannes Festival 2014 lights up with L’Oreal Paris

LOreal Paris Celebrates Women and Cinema

L’ORÉAL PARiS shares a unique vision of beauty, endorsed by its spokespersons as iconic and charismatic as Gong LI, Freida Pinto, Blake Lively, Jane Fonda and Eva Longoria, who will represent the brand and its commitment to the world of cinema during the Festival. Julianne Moore will be representing her latest film, “Maps To The Stars” by David Cronenberg, while Gong Li’s movie “Coming Home”, directed by Zhang Yimou will be screened – though outside of the Official Competition. L’ORÉAL PARiS will also create the most stunning make-up looks for the stars who will be gracing the red carpet.

Cannes Festival 2014 lights up with L’Oreal Paris

LOreal Paris unique make-up look created for the stars of cinema

L’ORÉAL PARiS pays tribute to the Cannes’ prestigious prize – the Palme d’Or – by using its iconic gold colour as an inspiration for the make-up for stars who will be gracing the red carpet. Many movies have marked the history of cinema with their unique use of lighting including “Eyes Wide Shut” by Stanley Kubrick (1999), “Virgin Suicides” by Sofia Coppola (1999), “In the Mood For Love” by Wong Kar-wai (2000) or “The Tree of Life” by Terrence Malick (2011).

Cannes Festival 2014 lights up with L’Oreal Paris

This essential element plays a crucial role both in cinema and beauty. Our makeup artists, just like cameramen and light technicians for cinema, are comparable to magicians of light who create character and kindle emotion thanks to their delicately precise and aesthetic use of colour and light. Thus, reflection, luminescence and radiance are central aspects to the aesthetics of film, just as they are in make-up.

Cannes Festival 2014 lights up with L’Oreal Paris

Throughout the Festival, the L’ORÉAL PARiS Make-up artists will play on this theme to create their own make-up looks for the stars of the Festival as well as the Spokespersons. Karim Rahman, L’ORÉAL PARiS Expert Make-up Artist, has drawn on the world of cinema to come up with looks that combine reflection and intense pigmentation for incredible make-up creations that will light up the red carpet each evening!And to make their expertise available to others, L’ORÉAL PARiS will provide access throughout the Festival to its very own Make-Up Designer Bar located at Hotel Martinez. A dedicated space for the ultimate beauty break where you can try out different make-up looks inspired by L’ORÉAL PARiS makeup collection.

LOreal Paris partnering up for great causes

Cannes Festival 2014 lights up with L’Oreal Paris

L’ORÉAL PARiS will honor French cinema during a major event on Thursday May 15th, organized in partnership with uniFrance films – an organization that aims to promote French films abroad. To celebrate its 65th Anniversary, uniFrance films produced a short film entitled “65 good reasons to love French cinema” in L’ORÉAL PARiS spokespersons Julianne Moore, Fan Bingbing and Andie MacDowell, and other film personalities, share their views of French cinema. This film will be screened for the first time in the L’Oréal Paris Suite in the occasion of this event.

Cannes Festival 2014 lights up with L’Oreal Paris

Finally on May 22nd, Jane Fonda, Lara Stone, Barbara Palvin and Bianca Balti will represent L’ORÉAL PARiS at amfAR gala (at the Edec Roc hotel), an AIDS fund-raising dinner. As the Official Make-up Partner of this event, L’ORÉAL PARiS will beautify the models that will grace the catwalk. Get the latest new from L’ORÉAL PARiS at CANNES： WWW.GET-THE-LOOK.FR