After years of ups and downs, it looks like Sony’s reboot of Masters of the Universe may finally be moving forward. The Wrap is reporting that Noah Centineo (To All the Boys I’ve Loved Before) is in final talks to portray He-Man. The report doesn’t mention if he will also portray Prince Adam, but it’s likely. Centineo has a role in the upcoming Charlie’s Angels reboot, which has supposedly impressed Sony enough to offer him the role.

Masters of the Universe is being directed by Aaron and Adam Nee, from a script by Matt Holloway and Art Marcum. There is currently no production date set for the film.

According to Variety, Warner Bros. and Mattel have finalized a partnership, with Margot Robbie also on board as co-producer via her LuckyChap Entertainment banner, as well as star as the titular character in an upcoming adaptation of Barbie.

“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president,” said the Academy Award-nominated actress in a statement. “I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can’t imagine better partners than Warner Bros and Mattel to bring this film to the big screen.”

Warner Bros. has released a new short for the upcoming The Lego Movie 2: The Second Part. The new short is holiday-themed with Emmet (Chris Pratt) planning a massive holiday party that can ominously be seen “from space.”

In the end, the lovable builder brings together all of Apocalypsburg. The short features plenty of the humor that made the first film so fantastic, and does a great job of building hype for its sequel, which hits theaters on February 8th, 2019.

While the first two G.I. Joe films weren’t exactly a success for Paramount, the love of character Snake Eyes, played by Ray Park in both films, was a no-brainer given his “cool-factor.” With that in mind, Variety has learned that the studio has tapped Robert Schwentke (Red, R.I.P.D.) to direct a spin-off film starring the Ninja, with a script by Evan Spiliotopoulos (Beauty and the Beast).

It’s currently unknown if Ray Park will reprise the role, as it is said to be a reboot for the character, which is a bit unfortunate given his success in the first two films. Paramount currently has an Untitled G.I. Joe Movie set for release on March 27th, 2020, so it’s possible the film even has a release date already.

Converse has unveiled a full look at their new line of Official Hello Kitty sneakers, releasing worldwide on August 14th. The line will feature 6 designs, with two for each signature style, the Chuck Taylor, Chuck 70, and One Star.

Prices will vary based on style, but you can hit the jump for a look at the full line of shoes.

After the recent acquisition of the Power Rangers franchise by Hasbro, it was thought that Hasbro would reboot, ignoring the 2017 film that was widely panned by critics and fans, but according to Hasbro CEO Brian Goldner, that’s not exactly the case.

Hasbro is apparently in early plans to develop a sequel to the film, which truly had potential, but just needed a little more help in crafting a better story, with better visual effects. In the meantime, Hasbro expects new Power Rangers merchandise to start hitting shelves in early 2019.

The Good Smile Company has unveiled the latest in their line of Overwatch Nendoroid figures, and the newest addition is a terrifying rendition of fan-favorite, Junkrat. The figure comes with some fun weapon accessories, and a bevy of horrifying faces to plant on your figure.

Junkrat will be releasing in January 2019, and will retail for approximately $40. Hit the jump for more images.

Lego has officially revealed their new Voltron set, and it is quite something. The kit is one of the largest robots that Lego has ever produced, coming in at a massive 2,321 pieces. Based on a design submitted by Lego Ideas user Len_D69, the Lego Ideas Voltron is based on the design first seen in the beloved 1984 animated series, rather than the version currently seen in Netflix and Dreamworks Animation’s Voltron: Legendary Defender.

The set includes the ability to form all 5 lions, as well as Voltron itself, as well as the Blazing Sword and Voltron’s shield. If you’re at SDCC, the Defender of the Universe will cost $180 and be available in limited supplies, or you can pick it up from the official Lego website starting August 1st. Hit the jump for more pictures of the fantastic set.

Vinyl toy manufacturer, Super7, has announced what is now officially the best action figure ever featured at SDCC. Back in the early days of the internet, memes were comical and light-hearted, and the “What’s Up?” Prince Adam was one of the finest. Now, that moment in internet time has been immortalized as an action figure.

The figure will be available alongside the rest of Super7’s Masters of the Universe and She-Ra figures and accessories, and will be featured at their SDCC pop-up. Hit the jump for a small refresher on the meme, as well as a look at the full figure.

Japan’s hobby giant, the Wave Corporation, has unveiled a new addition to their line of Japanese candy cabinet 1/12 scale models: the Sega Astro City. The level of detail on these are insane, and they are available this August for ¥3,200 over on Wave’s website.

Additionally, there are two others in the series, available here and here. You can hit the jump for more images of the Astro City 1/12 scale model.

Warner Bros. Animation has released the first official teaser trailer for the sequel to the smash success, The Lego Movie 2: The Second Part. The film takes place in a post-apocalyptic Bricksburg after the events of the first film. The trailer gives us more of what made the first film so fantastic, and this looks to be just as great.

Reprising their roles from The LEGO Movie are Chris Pratt as Emmet, Elizabeth Banks as Lucy, Will Arnett as Batman, Nick Offerman as Metal Beard, and Alison Brie as Unikitty. They are joined by Tiffany Haddish, Stephanie Beatriz, and Arturo Castro as, respectively, newcomers Queen Watevra Wa-Nabi, Sweet Mayhem and Ice Cream Cone. The film hits theaters on February 8th, 2019.

After purchasing the rights to the Power Rangers from Saban Brands several weeks ago, Hasbro has revealed it has plenty of future plans for the franchise as far as Movies, TV, toys, and merchandise are concerned. Don’t expect to see the recent film get a sequel, though.

As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in developing our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.

Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and DC Entertainment have officially announced LEGO DC Super-Villains, the first LEGO game to put players in a villain-centric adventure packed with favorite locations and characters from across the DC universe. The game will allow players to create their own villain, and go on their villainous escapades.

In the game, the Justice League has disappeared, replaced by mysterious impostors calling themselves the Justice Syndicate. All may not be as it seems, and it’s up the villains to foil the schemes of the so-called heroes from an alternate universe. Hit the jump to check out the first trailer.

Warner Bros. Animation has officially announced The Lego Movie 2: The Second Part for release in theaters February 2019. Tiffany Haddish will be voicing a new lead character in the movie, joining returning voice cast members Chris Pratt as Master Builder Emmet Brickowoski, Elizabeth Banks as Wyldsyde, Will Arnett as Batman, Channing Tatum as Superman, and Jonah Hill as Green Lantern.

Phil Lord and Christopher Miller, who wrote and directed The LEGO Movie, wrote the first draft of the sequel script based on a story by Lord, Miller, Jared Stern and Michelle Morgan. It was most recently re-written by BoJack Horseman creator Raphael Bob-Waksberg. Mike Mitchell will be directing.

As crazy as this sounds, Hasbro has officially trademarked one of the most recognizable features of the iconic brand of colored clay: its smell. According to BusinessWire, the trademark states that Hasbro now owns “a scent of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.”

The company has assured everyone that there are currently no plans for litigation now that the trademark is official, just in case you have a Play-Doh perfume, or something.