STAMFORD, Conn., October 29, 2012 -
Pitney
Bowes Software has been declared a Leader in the Forrester Wave™ for
Customer Analytics Solutions, Q4 2012. In Forrester
Research, Inc.’s 70-criteria evaluation of customer analytics
vendors, they identified the most significant software providers in the
category and researched, analyzed, and scored them. The report
identifies four competencies that describe the current customer
analytics market - analytical prowess, execution, automation and
usability. The report also examines each vendor’s current offering,
strategy and market presence.

The Pitney Bowes Customer Analytics solutions earned the single highest
score among all vendors for both the product strategy and architecture
categories.

According to the Forrester Wave Report:

“Pitney Bowes’ solutions focus on business-to-consumer (B2C) customer
applications that aim to enable lifetime customer relationships. Its
products maintain a good balance between ease of use and automation,
with analytical sophistication and innovative algorithms. Pitney Bowes’
Portrait Miner, Portrait Uplift, and Portrait Explorer make up an
impressive suite of customer analytics solutions.”

“In the era of Big Data and the “age of the customer,” customer
analytics has become paramount to any organization looking to grow their
customer relationships and revenue,” said, John O’Hara, President,
Pitney Bowes Software. “We believe that the Forrester Wave is
foundational to any procurement exercise concerning customer analytics
solutions. We are proud to be recognized as a Leader in the Forrester
Wave for Customer Analytics and we will continue to work diligently to
maintain our leadership position.”

Spectrum incorporates master data management capabilities with a
future-proof approach that helps organizations build, extend, understand
and leverage complex relationships and hierarchies within and across
organizational boundaries and into the realm of social networks and big
data. The solution delivers actionable insight to drive efficient and
effective customer interactions and communications across all channels
by combining the disciplines of data quality, data integration and
master data management with spatial, social and predictive analytics in
one comprehensive solution.

Portrait Explorer deals with mass volumes of customer data and
serves it up to business users in an easy-to-use and compelling
interface. By providing direct access to business users as well as to
the data analysts, companies and organizations gain a greater level of
customer understanding in a fraction of the time.

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