Our Design For You

The graphic designer’s job is to translate brand strategies and messages into visually appealing communication that connects with the intended target audience.

Their creative efforts can make or break the communication. The best product, strategy, idea or copy can be ruined by bad design.

The grandfather of modern management Peter Drucker said, “…that business was about 2 things and 2 things only; marketing and innovation…”.

Graphic Designers have a vital role to play in both. Design is emerging as one of the most important factors in building business advantage. Amy ‘Fritz’ Fridlund from Research International states it perfectly: “Good design will inherently and intentionally incorporate insights and understandings from marketing.”

The design of a brand requires serious research and understanding of your customer and prospect needs, examination of what is being offered by your competitors and how those offers are being communicated.

Have you answered these questions and provided answers in an executable brief to your graphic designers? How many designers extract these questions from their clients? Not many, but The Marketing Network Design Team will make sure that this happens each and every time. This is an integral part of our process. We don’t cut corners, because you deserve the best possible return on your investment, otherwise your marketing will be just another expense which is unfortunately what it really is for most SME businesses. Likewise we expect that you deliver the best possible products and services to your customers!

The Marketing Network Solution:

The Marketing Network has an internal design team that also works with a number of best-of-breed freelance designers. The Marketing Network can select the right designer for your job each and every time.

Like other professions, design has a number of segments and specialist areas; ranging from industrial and product design, through to packaging design, graphic (print) design, online and web design. Many designers also tend to favor or specialize in certain styles or product categories. The Marketing Network makes sure that our clients get the best design team for every job, every time.

The graphic designer’s job is to translate brand strategies and messages into visually appealing communication that connects with the intended target audience. Their creative efforts can make or break the communication. The best product, strategy, idea or copy can be ruined by bad design.