One of the challenges of starting, and running, your own company is that at many turns you have to be an expert is areas in which you have little experience. Just to name a few of those issues: Designing attractive products, taking better product photographs, understanding the backend of your website, figuring out which apps might help ease your workload, following social media trends, watching what other successful small businesses are doing that you can replicate. All of this is in the name of branding and, ultimately, selling more products. This afternoon, I took on the task of putting together...