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The9 Loses Chinese 'World of Warcraft' License to NetEase

Rich in legend and filled with adventure, the World of Warcraft awaits! For the first time, players experience the lands of Azeroth from a new, in-depth perspective. As heroes, they explore familiar battlefields, discover new lands and take on epic quests and challenges.

Both companies announced a partnership on Blizzard Entertainment’s Warcraft® III, StarCraft® II, and Battle.net® gaming platform last summer. Today’s announcement further enhances the partnership between Blizzard Entertainment and NetEase and promotes a consistent level of quality and service in mainland China for all Blizzard Entertainment games involved in the partnership.

“We appreciate the enthusiasm that Chinese gamers have shown us over the years, and we’ve always worked hard, in collaboration with our partners, to ensure that these players receive the same high-quality service and gameplay experiences that we deliver in other regions,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “This new agreement with NetEase will support that goal for years to come, and we look forward to collaborating with them on a smooth transition for World of Warcraft moving forward.”

“We are excited to be working with Blizzard Entertainment now on World of Warcraft in addition to Warcraft III, StarCraft II, and Battle.net,” stated William Ding, CEO of NetEase. “By combining Blizzard Entertainment’s expertise in developing world-class games with NetEase’s strength in online-game operation in China, I am confident that we will be able to deliver the best gaming experiences in the world to our players.”

Further details on the transition plans for World of Warcraft in mainland China are available at http://wow.163.com. As additional plans are finalized, that website will be updated with more information in the weeks and months ahead.