The Frail prove to be strong indie pop!

Do you need a new obsession in your life? Well good news, The Frail have just released a new music video, and they’re continuing to steal the hearts of fans everywhere in the process.

Modern music never ceases to amaze me, because in a world where people claim “nothing is original” there are bands like The Frail, continuing to push those boundaries and create catchy, unique music.

And their fans must agree, because after a very successful Kickstarter to fund their latest music video, the final product was released to brilliantly warm reception.

We got the chance to speak with The Frail about their genre-bending tunes, couch surfing in Bankers Hill (yes, really!), and what to expect from their full length album, LoveDeathLegend — to be released soon!

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TheIndieSD.com: I love the classical influence on the song “Count on This”. How did you come up with this idea?

The idea of blending classical French music with electronic music seemed so perfect at the time. It created a bitter sweet/uplifting feel to it.

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TISD: To say that your music defies traditional genre boundaries is very true! Where do you draw influences from when you’re writing or in the studio?

Well in the past it was just Kevin and I emailing back and forth writing parts and singing and mapping out the songs. But now we work with Different Fur Studio owner and producer Patrick Brown on a lot of the newer material. We listen to a lot of different pop music, and then bands like M83, The Drums, Phoenix, Kavinsky, Queen, really all over the place!

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TISD: You’ve already had the chance to tour with some amazing acts (Moby, Hot Chip, Justice). Are there any other artists that you’d love to have the opportunity to share the stage with in the future?

We’ve been listening to a lot of bands like The Neighbourhood, Delorean, Phoenix, Two Door Cinema Club, any of those would be awesome! (We’re here and ready wink wink nudge nudge)

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TISD: Tell me about some of the amazing shows you’ve had recently. Any really memorable moments on stage so far?

One really awesome show we played recently was in our hometown of San Francisco at The Great American Music Hall. We have always wanted to play there but never really had the opportunity pop up until a couple months ago. That place is legendary and we were able to play with some amazing friends: Doe Eye, Tremor Low, and of course our very good friends Parallels (We were on a mini tour with them at the time). It was definitely a highlight!

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TISD:The Firefly EP is magical, in my opinion. Your sound is definitely unique and inspiring. What can your fans expect from your future full length release, LoveDeathLegend? Will you be expanding on and exploring even more upbeat genres and themes?

Well we have really pushed forward with our musical style in regards to LoveDeathLegend. I think it touches on some of the older material while really pushing us a bit further in the pop genre. LoveDeathLegend has a lot more live instrumentation and everything sound a lot bigger than the older records. Expect a fun record that pushes our music to a place it hadn’t really been before.

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TISD: Which song is the very first song you wrote for The Frail?

It’s a toss up between “Who Am I” and “Count On This”, both on the Count On This EP on Tricycle Records :)!

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TISD: Being that you found each other on Craigslist, how was the band dynamic when you first started to create music? How quickly did you fall into your groove when you started writing with each other?

Kevin and I have a weird way of knowing what each other are thinking musically. It was really basic at first. Kevin had written a few tracks and we adjusted the structure of those songs together to make them fit vocals. From there we really started songs, we were both writing back and forth and it kind of fell into place. Being that we are a full band it’s a bit more challenging but definitely produces a well rounded sound at this point. It’s always a work in progress though and we are always looking to improve our songwriting or reach new heights.

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TISD: Your latest video “Back to Me” had a very successful Kickstarter campaign backing it up. How does it feel to have such steady fans and heavy support for your music?

We feel extremely lucky that we’ve had supporters on both Kickstarter & Indiegogo! We really couldn’t have done any of this without them, so needless to say without them we wouldn’t be anywhere. So they are the ones that control this band and we are so grateful to have them be apart of this.

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TISD: And the end product is amazing, by the way. There seem to be a lot of deeper themes covered in the video. How did you go about making this video? What stories did you want to depict in this video?

Well the song is about a time in my life when I was actually dating someone in San Diego and practically living on a friend’s couch in Bankers Hill. It was a leap of faith kind of thing and definitely eye opening. The video took the pieces of the song that reflect that. Wanting to be somewhere else and just going for it while trying to escape what you called home before. We really really love San Diego by the way. (Shout out to Marshall)

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TISD: What do you hope to achieve in 2014? How do you hope fans will react to LoveDeathLegend?

Well we hope to have released LoveDeathLegend by then and to be on the road non stop. We are actually headed back into the studio in November to work on new material with Patrick at Different Fur. So you might even see an EP before the full length. We’re just having fun playing shows and writing music. As far as the reception to LoveDeathLegend goes, we hope people like it. It’s pretty different from all our other material and touches a lot of different genres so we think there’s a little something for everyone in it!

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Make sure to follow The Frail via their official site or their Facebook page for updates on the new album, LoveDeathLegend. And let us know what you think of their video in the comments below.

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I’ve been really on the “positive music” kick as of late, especially after electronica took on positive vibe/heartfelt themes as a music trend. It’s refreshing, you have to admit, and also — it’s kind of the PERFECT sunny, summertime jams.