Permission Marketing

ONLINE:

IN STORES:

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

IN STORES:

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Quality of production

It's entirely possible that you are very good at (and have the tools to perform) a job that was really difficult to do a while ago.

The problem is that some difficult things keep getting easier to do.

Star Trek was cancelled twice during its original run for the simple reason that the ratings didn't justify the cost. Today, fans are making original Star Trek episodes for free. Many elements of the production are simply stunning.

Or you might be a wedding photographer with tons of fancy equipment, competing against the fact that every single guest at the wedding has a camera in his pocket.

Consider the fact that many restaurant meals weren't actually made by a chef, at least not in the restaurant in which you're eating.

Even people who sell real estate have discovered that much of what they did all day is now being done, sorted and presented, for free, in real time, online.

That doesn't mean that the game is over. What it does mean is that we have to figure out how to obsess over things that are truly difficult. Access to tools alone is not sufficient.