Its analysis also ranked the top 25 global fashion sites by traffic — which placed asos.com in the number-one spot followed by hm.com in second and macys.com third. Based on the four sources of online traffic, fashion e-commerce sites generate 4.3 percent of traffic from social media channels, which compares to 3.2 percent for non-fashion sites. The results reiterate the important role of social media in driving traffic, the company said in its report. By type of traffic source, nonpaid or direct traffic garnered 56.3 percent of all traffic to these retailers while organic search came in at

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