When it comes to revolutionary changes in the auto industry, much of the hype is around self-driven cars (autonomous cars) thanks to artificial intelligence (AI). A lot is being written about personal digital/virtual assistants inside the car. There is yet another sweeping change that is influencing the auto industry from multiple perspectives – safety, economics, customer experience, and marketing. That’s the rapid rise in the use of Virtual Reality (VR) & Augmented Reality (AR) in delivering a whole new experience and interaction with the customers… adding a different dimension to the digital transformation in the industry.

The reality check!

Virtual Reality (VR) has moved from fantasy to reality with the first generation of head-mounted displays now entering the consumer gaming & entertainment market. Is VR limited to just gaming. Nay! VR adds an extraordinary level of immersion, delivering engaging experiences that are poised to change the way we do business. Yes, you heard it right. The way we do business.