Certified Digital Marketing Specialist - Strategy & Planning

A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.

Certified Digital Marketing Specialist - Strategy & Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Strategy & Planning carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

The cost includes all course materials and the examination fee (first attempt only).

Why should I earn this certification?

Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organisation.

Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.

What will I achieve?

Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.

Certified professionals will gain the knowledge and skills needed to plan and strategise digital campaigns that engage customers and increase sales for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.

This course has no prerequisites and however it is categorised as Specialised Level course by the Digital Marketing Institute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.

The examination for specialist certification is a 3-hour computer-based test consisting of closed-ended questions in the following format: multiple choice, image-based multiple choice, true/false, “drag and drop” (matching) and “hot spot” questions. Each examination contains approximately 200 questions. Candidates need to achieve a minimum of 60% to pass the exam.All Digital Marketing Institute examinations are delivered through PeopleCert’s Online Proctoring system, allowing you to take the exam at your convenience in the comfort or your home or workplace. You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.

Plan data-driven strategies to develop new insightsabout your customers, processes and their behaviors

Bridge the gap between marketing and sales andempower your colleagues to leverage their networksand build relationships that accelerate your business

Act as a social leader, building and maintainingawareness of your digital strategy and implementingeffective communication strategies to keepemployees motivated and accountable for theirindividual digital strategies

Carry out a situation analysis of competitor activities, current activities and internal capabilities

Identify the structure of a digital marketing strategyand the documentation required

Module Overview

Certified Digital Marketing Specialist - Strategy & Planning

Introduction to Strategy & Planning

This module will introduce you to the Digital Marketing Institute’s 3i methodology and framework, which will enable you to plan and develop an effective strategy for your organization. You will learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.

01

Traditional Communications

The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years. You will explore the strengths of traditional communication methods, as well as realizing its limitations. It will help you understand how to respond to a range of different situations and how digital communications can be integrated with traditional approaches.

02

Digital Communications

This module will introduce you to the concept of digital communications and how to use them to engage with an audience. You will also become familiar with the tools and timelines associated with a digital campaign and PR activities.

03

Digital Channels

The Digital Channels module will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.

04

Social Customer Service

This module looks at using social media as a customer service channel, peer-to-peer community conduit and how what is happening online is critically important to businesses. You will learn how to identify challenges and tactical approaches required for social crisis management, develop social networks and understand how to sustain customer engagement, strategize, build, measure and scale an enterprise-level social customer service operation.

05

Budgeting & Resourcing

The Budget & Resourcing module looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy. On completion of this module, you will be familiar with the key areas to consider when creating a budget for digital activities and understand the range of documentation required.

06

Big Data Analytics

This module will provide you with a broad understanding of Big Data, Advanced Analytics and AI. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed. You will learn the elements and practices that make up an efficient analytical approach and the main considerations when constructing a formal analytics program for your business.

07

Digital Leadership

The Digital Leadership module will guide you in your transition from a traditional to a digital strategy and empower you to mentor coach and lead your team in their digital marketing activities. You will learn how to bridge the gap between marketing and sales, act as a social leader, build and maintain awareness of your digital strategy and implement effective communication strategies.

08

Strategy Formulation & Plan

The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program. It introduces you to methodologies for utilizing a SWOT Analysis to develop SMART objectives and create a coherent strategic plan for your organisation.

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