Our History

A lot happens when you're designing bras and shapewear for the full figure woman for almost 100 years. Here are some highlights.

1921

Glamorise Foundations, Inc. was founded in New York City. Design, manufacturing and distribution conducted from Manhattan offices.

1925

First sales brochure for chain stores was created and distributed.

1932

First patents for a brassiere and corselet were granted. US patents 1,865,381 and 1,867,464.

1935

First National print media campaign.

1950

Moved corporate offices to its present location on Madison Avenue in New York City. Design, manufacturing and distribution continue from Manhattan location.

1951

ADJUST-EZE girdle was featured in a print ad in LIFE magazine; Adjust-eze was a new revolutionary patented girdle design that allowed for an adjustable waistline.

1955

First TV advertisements for Glamorise.

1965

Sewing and Distribution Center moved from New York City to Williamsport, Pennsylvania.

1970

US patent for famous MagicLift bra design was granted; the MagicLift collection is to this date the industry leader in soft cup (wire free) bras with the unique criss-cross design to uplift, define and support the bust.

1975

Introduced the world's first sports specific bra — the Tennis Bra by Glamorise.

1976

Entered UK and European markets.

1990

First Wonderwire bra introduced, the bra with the invisible wire that never touches your body