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60+ most engrossing digital marketing stats from this week

For you jaded stat-fiends out there who have ‘lost stat loving feeling’ from one to many boring, unenlightening stats, here is our weekly round-up of all the best internet marketing stats to reignite your spark.

You’d think I would have run-out of these stat based music puns by now, but apparently as long as songwriters insist on using the word ‘that’ in their music I have an endless resource.

39% are open to consider offers from ‘non-traditional’ providers in a given industry.

The reasons why we are seeing this customer volatility:

Poor customer service (68%) and loss of trust in the company (49%) emerged as the top two reasons for switching service providers.

53% believe that companies are not making optimal use of data to create tailored offers and experiences.

82% say that companies do not make it easy to do business with them.

About 85% are frustrated when being put on hold and for having to contact customer service multiple times for the same issue.

Top 50 online retailers in the UK

IMRG revealed the top ranking retailers in the UK. Amazon claims the top spot, closely followed by Argos, Apple and non-letter-A beginning Tesco.

Mobile commerce makes up 40% of UK sales

This is up from 32% last year, according to Movable Ink.

Also revealed in the research:

The size of the UK mobile commerce market in 2015 £14.95bn

This year Brits will spend £1m every 35 minutes

Consumers are set to spend £53.6bn a year using their smartphones and tablets by 2024

Billions of emails from global brands are unverifiable

Research released by Return Path indicates that billions of emails from global brands are not verifiable, signalling an even greater rise in phishing attacks.

The study involved the examination of around 235bn messages which were attributed to large international brands in financial services, retail, gaming, airlines and market places. The research uncovered that 9% of these emails failed DMARC-based authentication and were not coming from the brands’ own IP-addresses.

Key information in the report includes:

The largest numbers of fraudulent emails were found in financial services, gaming and marketplaces with 11%, 7.6%, 5.7% respectively.

The majority of the suspicious messages (94%) were attributed to the brands’ parent domain as opposed to the subdomain, which are traditionally unregulated and feeding ground for attackers.

Traditionally trade organisations and web platforms have been a major target for the digital theft as attackers are looking for user account details, but there’s a significant increase of phishing within the gaming community.

Mobile shoppers spend 66% more than non-mobile shoppers

Elasticpath has created the following infographic revealing the three unstoppable forces transforming shopping right now.

Insights include:

14% of consumers would prefer to pat via mobile rather than credit card

89% of millenials would prefer a store with advanced mobile capabilities

Non-marketing stat of the week

It costs 10,000 times more to produce a litre of bottled water than a litre of tap water.

Majority of small businesses prefer to pay electronically

65% of SMEs say they have moved away from cheques in the past five years in favour of electronic payment methods.

This is according to results from the most recent Close Brothers Business Barometer.

Payment methods in order of popularity:

BACS/electronic transfer: 49%

Credit or debit card: 16%

Direct debits: 14%

Cheques: 13%

Cash: 4%

In-app purchases in games declining in 2015

Return Path announced new market analysis revealing that popular games such as Machine Zone’s Game of War, Supercell’s Clash of Clans, and King Digital Entertainment’s Candy Crush games are seeing declines in paying users and numbers of orders from Apple’s iTunes Store in 2015.

After peaking in January, in-app Game of War purchases by consumers in Return Path’s panel of 4m email users showed a 21% decline as of March despite the game’s extensive advertising campaign featuring the model Kate Upton.

Compared to January the number of in-app orders was down 3% in February and another 18% in March.

Fewer panellists made iTunes in-app purchases after January, too, as the number of users placing orders initially rose by 3% in February, but then declined by 10% in March.

Rival online game Clash of Clans also saw a 27% falloff in order volume between January and March, with 12% fewer panellists making in-app purchases through iTunes.

Candy Crush continued its decline, too, with a 30% drop in in-app orders and 15% fewer panellists placing them in March compared to January.

85% of millennial parents use mobile to shop

A new study by Retale examines how millennial parents use their smartphones to help them shop today.

85% of all millennial parents use smartphones to help them shop in-store

The number one activity dads use mobile for is to check reviews

The number one activity mums use mobile for is to search for coupons or deals

40% of millennial mums and just 22% of millennial dads never shop without a deal

Mums are 12% more likely vs. dads to buy if pushed a deal in or near a store

Consumers split 52% vs. 48% on blame for delivery problems

Data released this week from Acquity Group identifies the risks and opportunities in the modern delivery market:

When a package arrives late, 52% of consumers blame the company they purchased it from, while 48% blame the shipping company

Of 69% of respondents who have had an online purchase arrive late, 63% said the experience impacted their future shopping with that brand or retailer in some way

Nine out of 10 consumers favour businesses that provide delivery transparency, and 73% have opted for third party delivery from a retailer or grocery store

66% of consumers are more likely to order from a company offering expedited delivery, and 64% would pay a premium for it

Ve has announced that amongst common online purchases, consumers are quickest to complete a purchase related to diet products, and require the least encouragement from marketers to complete the transaction.

More than twice the number of re-engagement emails were required per sale of a beauty product than diet products

Non-marketing infographic of the week

I’m not sure if this is the most terribly responsible infographic I’ve ever published here, but it’s still very important research that deserves to be highlighted.

How beer and coffee help creativity…

For loads more up-to-date statistics…

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

Whether you’re a Periscoper or a Meerkater we have the inspiration for you.

And if you rightfully point out that nobody who uses either live-streaming video app has ever referred to themselves as a Periscoper and Meerkater then you are truly the closest thing we have to an expert and you can probably just have a nice lie down as a reward.

With various events such as Kim Kardashian taking off her clothes and a confusion about dress colour ‘breaking the internet’, it’s becoming increasingly clear that the internet is a much more fragile place then we previously thought.

Clearly we need to put a strategy in place. If just one person’s actions, no matter how ordinary or mundane, can result in an overloading of the internet’s circuitry then who knows what global catastrophes could occur if something moderately important happens.