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ESPN Talks Up Portuguese for World Cup

ESPN plans to broadcast soccer games from the 2010 FIFA World Cup in Portuguese on its Spanish-language channel, in a shot across the bow of Univision Communications Inc.

By broadcasting the games in Portuguese on ESPN Deportes in the U.S., the Walt Disney Co. network is trying to chip away at Univision's dominant foreign-language ratings for the World Cup, widely recognized as the world's biggest sporting event.