The phrase has become a marketing mantra: “Know your target market!” For example, if you are writing a blog, whom do you prefer to have as readers and/or subscribers? Everyone? Really? How about people with similar interests? Or people who offer constructive comments or link your blog to theirs?

In the advertising world, to get themselves and their clients focused marketers use what is called A Positioning Statement. It includes:

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.