When we go head-to-head with 'Brand X' we out-rate them significantly...We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business.

On one hand, he's right! 2K's basketball and hockey games are normally top-shelf, and they've got baseball to themselves. But the "head-to-head" bit...yeah, it's dancing around that elephant in the room. 2K don't have an NFL game in the US. They don't have a football game in Europe/Asia. That's like saying my 92 Corolla can take on a Ferrari head-to-head, so long as we're...both sticking to the speed limit. And the speed limit's 30.