The address by Zahran Alloush, the head of Jaysh al-Islam, was
aimed against the rival Islamic State of Iraq and the Levant
(ISIS).

In late June, ISIS declared the captured territories, from Iraq's
Diyala province to Syria's Aleppo, a ‘caliphate’, with its leader
being Abu Bakr al-Baghdadi, and announced that from now on it
should be called ‘The Islamic State’.

The two groups are currently involved in a battle for control
over the Ghouta area, a collection of farms surrounding the south
and east of the Syrian capital Damascus.

According to the description in the video post on YouTube last
week, Alloush urged his men to fight the “evil ideology”
of ISIS, which recently announced the establishment of an Islamic
State in Syria and Iraq.

He labeled the group as traitors to Islamic values, who had
“tried to destroy jihad in Afghanistan, in Chechnya, in
Bosnia-Herzegovina and in Iraq. They have now come to try and
destroy jihad in Syria.”

The Jaysh al-Islam leader also slammed ISIS for recruiting
foreign fighters and having virtually no regard for the civilian
population.

Alloush cut a hawkish stance, wearing a desert camouflage uniform
and a semi-automatic handgun strapped to his side.

However, the effect was ruined by a pink-colored Hello Kitty note
pad lying in front of him.

I knew it from the beggining. Zahran Alloush declares war to
the Caliphate while quoting Hello kitty latest book. pic.twitter.com/kRx7DpHhYZ

Hello Kitty is a fictional character, designed by Japanese artist
Yuko Shimizu in 1974. Since then, this cute white bobtail cat
with a red bow on her head has inspired the undying admiration of
small girls all around the world.

The Hello Kitty brand has been rolled out on dolls, stickers,
greeting cards, clothes, accessories, school supplies, home
appliances, jewelry and other products.

It was selected as Japan’s cultural ambassador in 2008, also
boasting its own animated series, a music album and several video
games.