The phone does create a 3D effect and AT&T will be the exclusive carrier. The price starts at $199 for a 32 GB model with a two-year phone contract and range up to $749 for a 64 GB with no contract. It will be released July 25.

Here are eight things you need to know about the new phone.

1. "Dynamic Perspective": This 3D effect allows you to look around elements on the screen and see depth. The four front-facing cameras on the phone know where your head is and follow your face as you tilt the phone, adjusting the image depending on how you move the phone.

2. Firefly: With the click of a button the phone can scan a barcode, identify a song or bring up information about a painting. Then you can buy almost anything the phone just identified. It recognizes more than 100 million items.

3. Software Developer Kits: The company is allowing third-party companies to build onto the Firefly and Dynamic Perspective platforms.

4. Tilt to scroll: By tilting the phone, you can scroll through the screen and even set the scrolling speed to continue moving as you read.

5. Dedicated buttons: Both the camera and Firefly have physical buttons on the side of the phone in case you need to take a picture or buy something really quickly.

7. Amazon’s customized version of Android: The phone runs the Android operating system, but the highly-Amazonized version of it. All apps must be bought through the Amazon App Store, which includes 240,000 apps. Google Play and Apple’s App Store both have more than 1 million apps. Instagram and YouTube aren’t included in Amazon’s app store.

8. It’s all about integration: You can “fling” video from your phone to your Amazon TV. You can buy a product from Amazon with the click of a button. All apps you purchase will come from Amazon’s store. You can listen to Amazon’s new music streaming service, read a Kindle book or get help from its MayDay service.