Someone gather the rebel forces. George Lucas is coming for your money.

During the weekend, even Ars takes an occasional break from redesigning an entire website or reflecting on our mutant selves. Weekend Ar(t)s is a chance to share what we're watching/listening/reading or otherwise consuming this week.

This is a long documented struggle with no end in sight.

Man comes up with idea, man registers domain. It happens every day. In fact, it happens hundreds of thousands of times each day. Overwhelmingly, these become blips on the radar. But when generic "man" gets replaced by George Lucas and the domain includes the phrase "Star Wars," all bets are off.

Fusible broke the news that LucasFilms registered a total of eight domains last week, all related to a concept speculated to be called Star Wars: 1313. As with anything related to the galaxy far, far away, interpretations ran rampant. Some believed this was the Boba Fett movie that director Joe Johnston (Captain America: The First Avenger) told ScreenRant he was pushing Lucas to make. Worth noting, that interview was nearly a year old at this point. But in the dark recesses of the Star Wars universe, there was a small puzzle piece to find. The only reference to "1313" appeared to be a fake identity Boba Fett once used to deceive a clone trooper. Not exactly a Fez level payoff to code cracking, but still a potential stretch to make.

Fusible came back just four days later with an update. LucasFilms had now applied for a trademark on "Star Wars 1313" and it included a laundry list of goods and services (with popular speculation shifting from film to video game—stay tuned to E3 next week).

"Goods and services." This is where the excitement dies and the brace for frustration should begin.

LucasFilms has an ugly history of rehashing and repurposing the original trilogy—err, hexology—in order to resell fans on all things Star Wars. This includes the somewhat defensible (seemingly endless museum tours of props, spin-off fiction) and the utterly shameful (Kinect Star Wars aka Han Solo meets DDR).

In the post-Jar Jar Binks world, any talk of new Star Wars narratives needs to be put in this context. Is Lucas potentially creating a new entity because there's an idea to truly explore, or because Boba Fett pencil sharpeners and Pez dispensers (seriously, read the trademark application) present yet another opportunity to milk a diehard community for cash? Entire films have been dedicated to this question and Lucas-likeness figurines don't exactly quell skeptics.

No one denies that a truly new Star Wars story would be exciting. Fans deserve that much after some of the shortcuts the second trilogy took (hope you saw the Phantom Menace 3D to remind yourself, they even left a certain someone off the poster). But until the studio proves its goal is once again compelling fiction and not corporate finance, let's treat starwars1313.com as just another man, registering another domain.