Alaa Najd’s SS 18 collection is inspired by the diverse and fascinating characters of the broad world of Greek mythology.

The collection’s designs, fabrics and materials were forged focusing around Hera the goddess of marriage, her sibling Poseidon lord of the sea and his son Pegasus the mesmerizing winged stallion.

Hera’s imprint on the collection shows clearly throughout its bridal aspect, the use of white colour, its sensual yet refined femininity and the Fleur de Lys pattern embellishments and accessories.

Pegasus’ manifestation shines through a range of white tones selection, a minor silver touch, shimmery fabrics as well as meticulous feathery material work and flowy silhouettes ornamented by capes symbolizing the stallion’s wings.

Completing the collection’s main elements is none other than Poseidon represented by its strong character and identity oozing from each and every piece, complemented by trident shaped accessories