Laguna Beach, Ca. May 26, 2005 - Propaganda Headquarters, Inc. today announced the launch of its new athlete management division, by signing 12 year WCT Tour veteran Pat O'Connell. Under the agreement, O'Connell is represented by Propaganda and will take advantage of the company's new Athlete Career Development program.

O'Connell, who is widely recognized from his staring role in Bruce Brown's Endless Summer II recently raised a few eyebrows by choosing not to compete on the 2005 WCT Tour.

Pat, however, continues on a competitive tear, placing 3rd in the recent 4-star WQS Body Glove Surf Bout event at Lower Trestles, as well as being voted MVP in this year's National Surf League Quiksilver California Cup, where he led his Orange County Octopus team to the championship.

Even so, Pat remains committed to using his new found free time to furthering his career in other avenues. "I really want to give something back to the sport, which is why I'm stoked to be working with Propaganda," said O'Connell. "Not just in helping my career move forward, but in helping me to realize my vision of what pro surfing could be."

"Pat is a great ambassador for the sport of surfing and we're excited to work with him," said Vipe Desai, President of Propaganda Headquarters, Inc. "Propaganda's Athlete Career Development program aims to build career athletes and ensure both professional and personal goals are met".

In addition to competing in selected WQS events, Pat plans to qualify for this year's Vans Triple Crown of Surfing event in Hawaii, and will be starring in the upcoming surf movie Drive Thru Europe. Pat has also been tapped by the Surfrider Foundation to become an official ambassador for the organization.

About Propaganda Headquarters, Inc.

Located in Laguna Beach, Ca., Propaganda HQ is a management and marketing agency specializing in the action sports and youth market. Since 2001, the company has served as a bridge between corporations and the action sports industries.