Okiki Films dubbed fastest growing film marketer

AT a period when distribution of home videos are done haphazardly, owing to the activities of pirates, a young marketing outfit, Okiki Films and Music Productions, has lived above board in the areas of marketing drive, dependable business structure and accountability. This feat has led to the acquisition of several awards by the company in 2012 from different reward schemes.

In December 2012 alone, Okiki Films got five different awards, putting the total laurels clinched by the company in 2012 at 11.

Awards received by the outfit in December 2012 included: Marketer with the Most Didactic Film, 2012, by the Nigerian International Students Association, based in Ohio, United States of America; Most Dynamic Film Marketer in Nigeria 2012, by the Video Club Owners Association of Nigeria; Best Yoruba Film Marketer, 2012, by the Arts Faculty of the Olabisi Onabanjo University Ogun State; Nigeria Fastest Growing Film Marketer by the Video Rentals Association, Ekiti State chapter and Most Media Friendly Film Marketer, 2012 by the Celebrity Media Awards, organised by Media Ace, Publishers of Infinity Magazine.

It would be recalled that apart from Isese (Tradition) a flick by Moji Olaiya, which won two awards at the inaugural edition of the Yoruba Movie Academy Awards, other movies that made top sales chart courtesy of the marketing company include: Alata Sue, Were Sango, Rado, Sebi Ni Abese and Wura ati Fadaka, among others.

Commenting on the success of the company, Chief Executive of the firm, Omowumi Esan, said the company was not totally surprised about the recognitions from both within and outside the country, stressing that with diligent staff and highly skilled production crew, there was no doubting the possibilities of the company to make headway.

“We are really grateful to God for the recognitions from both Nigeria and the United States of America. It shows clearly that our films are being appreciated all over the world. We pay attentions to details and we have resolved never to sell any film that the audience will not learn from. Our payoff line is, Simply Different, and this means that we are different in all ramifications, from production to distribution, so when people say we are the best, we just remain humble, believing that our best is yet to come.”

Okiki’s in-house Director, Yemi Amodu, who directed most of the company’s films, also said the Awards came about as a result of thorough research and that the awards were just a clarion call on him and his crew not to rest on their oars but to do more and produce better films to win more awards.

Esan assures that the company will explore family-oriented and highly didactic movie themes in 2013. “We will do more, produce better quality films and in no time, Okiki’s production will be at par with the very best in Hollywood. We know that it is not easy for people to part with their hard-earned money to buy our films, and that is why we also go the extra mile to ensure we release quality films that would make the viewers happy.”