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Ugh! Another example of DirecTV's shortsighted customer unfriendly business model. So now I can switch to Dish and get HD access free “for life,” an offer DirecTV is also making, but ONLY to new customers.

This attitude that old customers are worthless is absolutely infuriating! Why should I, a customer who has been with DirecTV, at the premium level of service for a dozen years, never having been late on a single payment (and on autopay 98 percent of that time), be treated worse than someone who signs up tomorrow with a package that costs half as much? It’s not only ridiculous but insulting!

Drop the fee for everyone--and advertise the heck out of the fact you're doing it--or don't drop it at all. This isn't even a temporary promo offer but a "for life" offer that for new customers that totally screws anyone with an ounce of loyalty. That's an $120/year incentive to constantly switch services.

They're trying to kill two birds with one stone here. Being able to use the same "HD for life" terminology will supposedly give them the claim that they're keeping up with Dishnet, and at the same time, they're using this as a sales gimmick.
Maybe in time we'll see enough push back from unhappy D* subs that they'll offer it to existing customers.
Hopefully competition will prevail on this one!

"He that is good for making excuses is seldom good for anything else."

Crappy deal for existing customers. IMHO where this is different, the usual new customer deal is for 12 months and then it's over. This is a deal that will save the customer $120/year year after year after year.