Session 103WWDC 2016

Join us for an unforgettable award ceremony celebrating developers and their outstanding work. The 2016 Apple Design Awards recognize state of the art iOS, macOS, watchOS, and tvOS apps that reflect excellence in design and innovation.

[ Music ]

Hello, developers.

What a great venue.

This is really great.

Thanks for coming today.

It's been a long day, but we've got some really great stufffor you.

So I want to welcome youto the 15th Apple Design Award Ceremony.

And we've got a ton of great winners this evening.

And we'd like to, of course, recognize their great work.

The Apple Design Awards are all about recognizing great workby people in this community.

And this is the moment when many of you well, many of yousome of you get to take home oneof the Apple Design Award Trophies,which everyone wants one.

And so we'll see who gets one tonight.

But to start things off, I just want to set a little bitof context for the apps that are going to win tonight.

The App Store opened eight years ago.

In fact, next month it'll be exactly eight years old.

And it was on July 10th of 2008.

And in those eight years, apps took off.

Right? They've taken off.

And today, we heard 2 million apps on the App Store.

But if we just go back for a momentto those first days, it was pretty crazy.

I mean, it all started off with the iPhone, right?

And we all remember the first TV ads.

They were 30-second slots.

And in those 30-second slots, you had fiveor six apps that were featured.

And so each app had five seconds to audition with you,the customer with you, the audience.

And to make an impressionin five seconds is a pretty big deal.

But what happened in those ads was people would watch the adsand they would stop everything that they were doingand they would pay attention to the app that was being shown.

And within five seconds,they would have decided whether it mattered to themand if they were going to go and download it or buy it.

And I think that's pretty impressive.

And those apps basically, it was those TV ads and those appsthat created the phrase, "There's an app for that."

And that phrase was born.

And it was during that time way earlyon that we saw enormous creativity.

I mean, we didn't have this thing before.

iPhone was out.

We had this SDK.

We didn't have that before.

And we saw enormous creativity.

We saw great games, really usefuland very valuable utilities,some pretty incredible augmented reality,and lots of other great stuff,much of which was really groundbreaking.

And then, two years later, the iPad was introduced.

And it was introduced not far from hereat the Yerba Buena Center of the Arts.

And I remember that day.

It was an incredible day.

But when the iPad arrived in 2010,it brought a whole new wave of apps.

And these were apps that stopped us in our tracks.

I mean these were apps that, when we first saw them,they caused us to pause and to be amazedat what could be done on this device.

And then we had universal apps comingand bringing functionality from iPad back to iPhone,and the experience of all of the apps got better.

And all of these apps early on changed the way that we taught.

They changed the way that people learned with iPad.

They changed the way that we shared, that we connected,that we worked, and that we spent our day gettingthings done.

These were transformational apps.

And then more recently,Apple Watch was introduced, and Apple TV.

And with each of these, we saw a new wave of apps coming.

And so now, as you've heard several times today,we've got four platforms for you.

And this is amazing.

I mean, for me, being at Apple 16 years,I remember when it was just the Macand there was some great work going on.

And then everything took off, and now the Mac is partof that whole ecosystem.

And there's a tremendous opportunity for youwith these four platforms.

And we're starting to see some really great workfrom developers on these four platforms,and a few of those will be honored here tonight.

Now, tonight's winners have created apps that are,once again, that set a benchmark for excellence.

And they set a benchmark for excellence in usability,excellence in design, excellent innovation, and excellencein technology adoption.

And if you've been part of the Apple Design Awards beforeor ever heard me speak, you knowthat that's not all there is to a great app.

There's even more that we look for in winning apps.

We're always looking for whether the app is compellingand leaves a great first impression.

We're always looking for whether an app is engaging,meaning it draws you in and keeps you there,and then gets you coming back again and again.

That's a big challenge for apps.

We look for apps that are enabling, that allow youto do things you could never do before.

We're looking for state-of-the-art apps of course.

We're looking for accessible apps.

We're looking for localized apps.

Because accessible and localized apps meanthat those apps are available to an even wider audiencethan they were prior to being accessible and localized.

And so there's a lot of stuff that we lookfor in winning apps, and these are just some of the thingsthat we watch for in winning apps.

So let's get started.

Let's start with apps that were written by students.

So you've heard today that we had 350 scholarship winners thisyear at WWDC, which is a record number.

And these folks, these students, had to submit an app.

As part of the scholarship process,they had to submit an app that was either written explicitlyfor the scholarship selection process,or they could just tell us about an appthat they had already developed and put onthat was already on the App Store.

And we looked through all these appsand we found some pretty cool stuff.

So tonight we want to award two student winners.

And the first is Linum by Joaquin Vila from Mexico.

[ Applause ]

Thanks so much.

You're welcome.

[ Music ]

All right, so Joaquin started developing this appafter he had applied for a job at a local game developer,and that hadn't worked out.

And he decided after that that, like,he could just do this on his own.

He didn't need to work for no other developer.

So he decided to write his own app, get it on the App Store.

And I'd like to show you this app.

And before I do, I just wantedto say Joaquin was a 2015 Scholarship Winner last yearat WWDC, so probably learned a lotabout what you used in the app last year.

And he's also super active in the local developer communityin many of the meetups in his hometown.

All right, so I'm just going to show you this on this screen.

So what you're seeing here is Linum is a puzzle gamewhere the goal is to complete levelsin the fewest moves possible.

And what you're trying to do is take these line nodes and linesand pivot them around to connect with nodes to solve the puzzles.

And as the number of nodes increases,complex puzzles challenge even the best players.

And the beauty of Linum is its simplicity.

It's got a clean UI and a simple set of rules.

And with a smart implementation of touchand approachable progression system,terrific overall presentation and use of Apple technologies,Linum is without doubt an Apple Design Award Winnerfor a student.

And it is Chameleon Run by Jan Ilavsky and publishedby Noodlecake Studios from Canada.

[ Applause ]

Thank you.

[ Music ]

It's just great to watch some of these photosto see people's studios.

I mean, we were amazed as we looked through some of the shotsfrom the winners tonight.

The places in which you work are super creative.

And we couldn't get enough of this game.

With a great soundtrack, fun sound effects, super intuitiveand natural controls and great performance,Chameleon Run is an Apple Design Award Winnerthat you are not going to want to put down.

And to show you this game, I'd like to ask Allan and Mark.

Great. So thank you, John.

Hello, everyone.

Chameleon Run is a super fast-pacedand very challenging auto-runnerwith a twist that's based on color.

And it has a really stunning visual presentationwhich we'd like to show you now.

My colleague, Mark, is joining us.

He's going to play while I tell you about this game.

So the objective of Chameleon Run is to make itthrough the level in the best possible time.

And Mark is jumping from platform to platform.

But if you notice, when he lands on a platform, sometimes he hasto switch the character's colorto match the platform he's landing on.

And that becomes very challengingas you make your way through this game.

OK, so that was a very easy level.

Let's do it one more time because I want to pointout a couple more things on this level,especially the rendering effects.

That was something that we really loved about this game.

If you take a look at the depth of field with the objectsin the background, the shock waves coming offof the character, and also the smoke trailsand just the particle effect.

We thought that all of that really added something visuallyto this game.

But, OK, so we did very well there.

That was an easy level.

And now Mark is going to gofor something much, much more difficult.

Go all the way.

All right, here we go.

Level 15, The End is Near.

And let me tell you a little bit about why we chose this game.

So first of all, as I said, we love the visual styleand just the vibrancy of the colors in this game.

And it was so clear that so much care and iteration wentinto the construction of the levelsand just fine-tuning this content.

Then the second thing Mark is doing very well.

All right.

Nice.

[ Applause ]

Do it again.

Go for it.

So the second thing is the replayability.

Yeah, OK, that's me playing now most of the time.

So the replayability in this game is just phenomenal.

Most of these levels have in effect a high roadand a low road that you can take.

You sort of can go up and downas you're progressing through the level.

But the game really encourages you to go backand play the levels over and over again.

Maybe the first time through you're going for time.

But then it unlocks different objectivesto collect all the crystals or to go entirely through the levelwithout switching your color, which imagine how difficultthat would be on a level like the one we just saw.

And the third thing about this game is that this is a gamethat is great on your iPhone and iPad,but it is awesome on your Apple TV.

We love how this plays with the Siri Remote.

That's what Mark is using now.

It also plays great with an MFi controller.

And it's just one of these games that is just fantasticwhen you see it on the big screen in your living room.

So that's Chameleon Run.

It supports Game Center.

It's localized in 8 languages, and it's a premium title.

Just pay once and play.

So, congratulations.

Back to you, John.

[ Applause ]

Thanks, Allan.

Thanks, Mark.

That's Chameleon Run a super engaging gamethat you'll be playing again and again.

All right, our next winner is Auxy Music Creationby Auxy from Sweden.

[ Applause ]

[ Music ]

Auxy Music Creation is an audio creation app for iPad.

And the Auxy team realizedthat electronic music was going mainstream, and so they sat downand started to develop this app that allowed electronic fansto create some of their own tracks on an iOS device.

And this is a super compelling appwith a clean minimalist style.

And honestly inside of this app, it's almost impossibleto create something that doesn't sound great.

No matter what you tap on, you get great results.

So I'd like to ask Michael again to show us this app.

Great. Thank you, John.

So the first thing that we really lovedabout Auxy was the really subtle and unobtrusive onboarding.

Now I'm not locked out from the app.

I can go anywhere I want, but we'll follow the trailand see where it leads us.

So I'll double-tap to start creating my first loopsand drums.

I'll start with some bass drum.

That's great.

So now it told me that I can move some notesaround by dragging, which is really handybecause I just missed that one.

So we'll do some high hat.

And notice how quick and how performant the UI is.

It's really cool.

OK, I'm going to add some tom-toms on the off beats.

That actually sounds more like a kettle drum than a tom-tom,and that's great because the onboarding is telling me howto change my kit.

So let's see if I can find something a little hipper.

Not that. Not that.

70's disco that's what I'm looking for.

OK. So now what do we need for 70's disco?

We need some disco base, right?

So let's add another loop.

Great. So the UI is really responsive because they builton top of UIKit, and that is built on top of Metal.

They also went aheadand implemented Grand Central Dispatch.

That really helps with the performance.

I'm going to add one more loop here.

[ Music ]

Now I can do a lot with this.

But what I'm going to do is I'm going to open up somethingthat I already have created.

And then now we can hear how these guys have gone aheadand created a really,really powerful synth engine on the iPad.

So let's listen to the drums.

OK, the drums really they have a lot of character.

There's a nice reverb tail in there.

Let's add some bass.

It's a really fat bass.

Let's add some synth.

Really rich, analog-sounding synth.

I'm going to play around with this for a little while.

[ Music ]

That's not bad.

I'm going to take the Doodle Patch and I'm going to messaround with it a little bit.

I'm going to bring up my synth controls and I'm goingto change the character of my synthand make it more aggressive.

So we're going to turn down our attack and we're goingto open up the filter.

Nice and aggressive that's what I was looking for.

I'm going to use Multi-Touch to bring it on home.

[ Music ]

Seriously, I could do this all night long.

Now this is really great stuff.

All these guys.

[ Applause ]

The thing that we loved that we lovedabout Auxy is they took Apple technologyand they implemented it in such a waythat customers could have fun and they could be creativewithout that technology getting in the way.

Really great stuff.

Love this app.

Congratulations.

Back to you, John.

[ Applause ]

That's pretty cool.

Thank you.

I was just talking for a moment here how big the team is,and it's three people that created this.

So here's an app Auxy Music Creation.

More than 4,000 5-star reviews on the App Store,and it's exclusive to iPad.

All right, our fourth winner is an appthat helps you to form good habits.

Congratulations to Streaksby Zervaas Enterprises from Australia.

[ Applause ]

[ Music ]

Good job.

Thank you.

Yeah.

[ Music ]

So, Streaks is a to-do listthat helps you form good habits and change behavior.

And Streaks has a simple and straightforward UI,and it's got an excellent implementation on Apple Watchprobably the best Apple Watch app available today.

And we'd like to show you Streaks right now.

TC?

Thanks, John.

So trying to form good habits is difficult.

The last thing you want is an app that is complicatedto set up, uninspiring to use,and pretty much itself a reason for procrastination.

So here are five of the possible six tasksthat I've set up for myself.

And you can see on the top right "Practice cello".

So I miss playing the cello professionally,but I just haven't been practicing.

I'm using Streaks to help get me back to it, to help me rememberto practice regularly because I have a concert coming up.

And I've been saying that for a few years now.

[ Laughter ]

So to see how I've been doing, I can just tap on the Task iconfor the calendar view here.

I can also peak and pop onto it.

And you can see June was pretty good.

But if I was to reveal to you May not so good.

So the crosses is where, for whatever reason,I've decided not to practice.

Coming back here and tapping again,this is a summary of how I've done.

And you can see that I'm currentlyon a streak of 15 days.

Now we're back here.

To mark a task complete, all I do is to tap and hold.

And there you go.

It's like I've just finished practicing for today.

Now when I was outside earlier,I was reading the iOS 10 API disk documentation.

So I'm going to go and check"Read the book" as complete as well.

Now Streaks is also on Apple Watch.

And it has Watch complications right onto your Watch face,including one that is really cleverly designed.

It's based on a dotted design which looks justlike the iPhone app so that you can tell from just lookingat how the dots are arrangedand which ones are lit how you're doingwith your task for that day.

So Lara Croft Go captures the spiritof this classic franchise, and then reimagines itinto this classy new app with an innovative new look and turns itinto this great adventure game.

This is a great example of a large developer workingwith a small studio within their organizationto give them the taskof creating something that's really well-executeddown to the smallest detail.

These guys have done a tremendous jobwith this huge franchise.

These folks are based out of Montreal, Canada.

Right? And it's great you've done a tremendous job.

Now to show you this game,I'd like to ask Allan to give a demo.

Great. Thank you, John.

So Lara Croft Go is a turn-based puzzle adventure game that's setin the ruins of an ancient civilization.

And what we loved about this game is how it took so manyof the elements of the Lara Croft franchisethings like the archeological exploration, and the adventure,and solving puzzles and avoiding traps, and Lara herselfand reimagined all those thingsinto a puzzle game that's perfect for mobileand beautifully designed for touch.

So I'd like to show you it here.

I'm coming into a level here that's onboarding meinto a new game mechanic that has to dowith these rolling boulders.

But actually, before I even do that,just take this in for a moment.

I mean, check out the stylized rendering.

I hope you can all hear the ambient soundtrack here.

It's just beautiful.

And we really love things like the attentionto detail in the levels.

And it has a really unobtrusive UI.

There's no virtual joypad here to move Lara around.

To move Lara to the next space, I just swipe and she moves.

But, OK, so let's start looking through this level here.

Obviously there's this boulder, and I have a feelingthat if I step on the trap yeah.

OK. So, mental note, don't step under falling boulders.

But we can put that knowledge to work a little bit later.

Isn't it cool how she kind of hangs off the ledge there?

All right, but I'm going forward a little further here.

Here's another one.

I'm going to get it going, but then I'll take a step backand let it roll past me.

OK, so I'm safe.

And I come down now into the next part of the stage.

All right.

So now in this part, I'm going to pick up the spear.

But I'm not going to use that yet.

What I'm going to do this lizard has woken upand I'm going to step back and let him step on the trap.

Bam! OK, no more lizard.

So now let's go forward.

And this next one wakes up.

OK, now the game mechanic here is that as I move once space,the lizard will move one space.

And it'll follow me through whatever path I take.

So I'm going to climb up the wall hereand go a particular way to get him right where I want him.

Bam! It never gets old.

All right.

And I'm going to dispatch the snake.

Great. And that finishesout this particular stage of this level.

And, really, this is just a taste of this game.

There's over a hundred of these different sceneswith incredible detail.

And it's just hats off to you guys for this creation.

It's really beautiful.

The game supports Game Center and iCloudto synchronize its progress across all of your devices.

It's localized in 11 different languages.

And it's a premium title with a couple of in-app purchasesone to provide you solutions to puzzles if you get stuck,and the other to customize the character.

So, again, hats off to you guys.

Congratulations.

[ Applause ]

So that's Lara Croft Go.

It's tuned for iOS and has morethan 5,000 5-star ratings on the App Store.

Tremendous work.

All right, our next winner is 3D4Medical Complete Anatomyfrom Ireland.

And we love this app for how it's disrupting traditional waysof teaching anatomy.

For example, medical professionals will use this appas a tool to help patients understand what's goingon with an injury or an upcoming procedure.

And that understanding actually helps people heal betterand more quickly.

And I'd like to ask my colleague, Chris,to show this to you now.

This was an app that completely blew us awaywith its attention to detail, graphics and animations,and most importantly what it allowed users to do.

We love the iconography throughout that.

Check out along the bottom menu.

The icons are consistentand representative of what they control.

I'm going to turn some of these layerson so you can get an idea of what's in here.

The app has over 6,200 structures, so it's deepwithout being overwhelming.

The content is progressively displayed as you need it.

Just a tremendous amount of content.

But I'm going to turn these layers off for nowand move into the bone.

Notice the incredible shading and textures.

They're the result of high-resolution scansand artist interpretations.

The team has a skeleton on staff named Hank, a cadaver,and a medical team that they referenceto get things just right.

We love it when a team goes that extra mileto make things particularly beautiful.

If at any point in the app you see something that'sinteresting, you can just tap on it to learn a bit more.

Are there any Warriors fans in the audience?

[ Cheering ]

This is the ligament that nearly cost the Warriors their seasonwhen Steph went out with that knee injury a couple weeks back.

Now I'm going to turn on some muscleso we can see some movement.

I can select on a muscle group and I can see how that works.

I can adjust this motion in real time,rotate, and see things in 3D.

One of the reasons we chose this app isbecause it leveraged the performance of iPad Pro.

With the new CPU and GPU,it allowed double the graphics resolution of previous versions.

Again, check out the texture on that muscle.

Just incredibly realistic.

Now we could spend hours just exploring content in this app,but 3D4Medical wanted to allow usersto create and share content.

So at any point in the app, I can start recording.

So I'm going to do that now.

So I'm now recording audio and what's on the screen.

I can use this if I was a teacher,I could create a lesson for a student.

Or if I was a physician, I could record a common procedureto share with my patients.

For the baseball fans, what I'm doing here is I'm using ApplePencil to pull back the layers of the muscleto show the ligaments that were repaired during TommyJohn's surgery.

Imagine a physician sharing something like thiswith a patient before a procedure.

I can then save the recording for my own use.

Or if I choose, I can share it with the 3D4Medical Community.

We love it when a developer tackles a unique problemin a new way.

This is a team that looked at human anatomyand what they could do with iPadand created a world-class education tool.

Congratulations, guys.

Back to you, John.

[ Applause ]

3D4Medical Complete Anatomy.

We picked this out for its incredible performance,its high-fidelity models, the attention to detail,and the uncluttered UI.

It's exclusive to iPad Pro right now,but it's coming to Mac this summer.

And it's unbelievable.

All right, our seventh winner is really beautiful.

It is INKS by State of Play Games from London.

[ Applause ]

Congratulations.

Thank you.

[ Music ]

So INKS is from the makers of Lumino City based in the UK.

And after extensive research at their local pub, they decidedto create a new generation of pinball.

And if you think about it, INKS.

is sort of a cross between paintball and pinballwith an artistic flare.

And you've got to see this.

So for the demo, I decided I'd ask Mike,the evangelism resident pinball expert, to show this to you now.

Thanks, John.

So right from the Welcome Screen,you get to enjoy the beautifully stunningand highly realistic INKS.

The way they blend together the colors here are really gorgeous.

Now as I hit the pinball through,you can see how it traces those colors one into the otherand draws it onto the paper.

It's really pretty awesome.

All right, let's play a game.

Now INKS features five different levels,each of which has 24 different boards, each with its own setof obstacles, challenges, and increasing complexity.

As John said, I'm kind of a pinball wizard.

So I'll start with one of the more advanced ones,but not so advanced that you guys feel badabout your pinball skills.

Now check out each of these boards.

They're each custom designed, obviously handcraftedwith a lot of thought and care.

They're their own beautiful compositionson their own before you even start to play.

And check out the gold, and silver, and bronze pinballs.

These show you how well you've done in each of these levels.

Now bronze is not good enough,so let me show you guys how it's done.

[ Laughter ]

There must be a problem with this iPad.

[ Laughter ]

All right, let me redeem myself.

[ Laughter ]

Oh, man. OK, this was a lot easier in rehearsalswhen I didn't have 5,000 people watching.

All right, so I'm going to go to one of the easier levels.

[ Laughter ]

And just to show you guys this, too, INKS offers hoursof gameplay for more beginner players of which I am not.

All right, let's try this.

Bam! That's how I do!

[ Laughter ]

All right.

So what I want to show you guys is some of the levelsthat really demonstrate the highly realistic INKSthat I was talking about earlier.

So there's that big color swatch in the center.

And each time you hit one, it explodes and reacts to forceand angle in its own unique way.

And check out how the colors continue to blendinto each other and darken as they go.

The team spent a lot of time studying water colors,the physics of it, the dynamics, how it driesinto the paper and blends.

It's really gorgeous.

And I'll show you just one more level herethat just shows off how,even though this is a completely new take on pinball,they still respected a lot of the sound effects, and the feelof the bumpers, and habitrails,and drop targets, and the flippers.

I mean, it's really, really amazing.

And I'm probably not going to have time to finish this one.

I'll just let it go down the drain there.

But I think this really demonstrates how you can take atraditional game mechanic and with enough thought,attention to detail and care, create somethingwhich is completely fresh and unique.

Brilliant job.

Thanks. Back to you.

[ Applause ]

Thanks, Mike.

So it's obvious that we picked this game as a winner tonightbecause it's really well-designed.

It's rich and unique.

It's available in five languages,and it's exclusive to iOS.

And it's also really interesting to note that a lotof the conceptualization and the artistry was done on an iPad Prowith Apple Pencil by the team.

So Zova is a fitness training appthat helps people stay active using motivationand great HD videos that look awesome on Apple TV.

And we loved it because it's thoughtful,and in so many ways they took little thingsand considered them deeply.

And it's really great on Apple TV.

In fact, we like this app so much that we took it with uson the roadshow this fall the Apple TV Tech Talksand we used it as one of the reference appsin our design sessions.

And we'd like to show it to you now.

So, TC?

Thanks again, John.

Zova is a fitness app that provides short,achievable, daily exercises.

Now this team here they've been early adoptersof Apple technologies from day 1 with their initial releaseof the app and HealthKit support,to then Apple Watch support, and most recently Apple TV support.

But they don't just do it gratuitously.

They only deliver on unique experiences conduciveto each platform that feels naturalas if it always meant to be that.

And today, we'd like to talk about the Apple TV app.

So with Apple TV, they didn't just upsize the content.

They took the Apple TV concept to heart and thoughtabout the whole medium of TV.

TV is a major part of our lives.

It's when we gather together to enjoy content and experiences.

Now workout apps don't have to be lonesome activities anymore.

With the communal experiences afforded by Apple TV,Zova had to think about the kind of content that they can create.

This collection here called Move Together is where you teamup with your friend and actually workout togetherand get fit together.

But Zova didn't just stop at rethinking content.

They also wanted to take full advantage of the Siri Remote.

As you will see me navigating through this, it is,as you would expect, very easy to find content.

And focusing on elements is easy, too.

Let's go into this workout here.

So, here, you get a brief descriptionof what this workout is about.

And also, if you have a look at the bottom,these are video previewsof exactly what the exercises entail.

That way, you know what you're really in for.

But where the implementation of Siri Remote really comesinto its own is when you're actually inside of a workout.

So let's try one of these.

Each workout starts with a preview, so you're remindedof exactly what the exercise is.

Now I've just pressed the Pause button, and it respondsas you would expect because you will get interruptedwhen you're trying to exercise.

That's just the way it is.

When you resume the pause, it will give you a countdownso that you can actually ready yourself insteadof just jumping straight into it.

But where it gets really interesting is I'm now pressingand holding onto the Pause button, and instead I'm providedwith a freeze frame so that I can look more closelyat the details on the screenperhaps the exact posture of the instructor.

Now this is possible and is beyond the standard controlsbecause Zova has implemented a custom AVPlayerLayer.

Similarly, if I was to swipe left,I can restart an exercise very quickly.

Or, if I was to swipe to the right,you can see I can easily skip.

Now you may have noticed references earlierto Apple Watch.

This is really neat.

What's happening here is it's taking my heartratefrom my Watch.

And through HealthKit and my iPhone, it is overlayingthat onto the live video stream here.

So that's my heartrate you're looking at.

Let's move along then.

At the end of each workout, you have an opportunity to, I guess,log your feedback as to how you've done.

And this is a really fun use of the Siri Remote.

You can either give it a big thumbs-up for it has gone well,or if it's gone less welland in my case, I tend to quiver my lips a little, too.

So there you go.

[ Laughter ]

We really like Zova's reimagination of contentfor the lounge and living room, and the extensive useof the features of the Apple Siri Remoteso that you have a trueand unique Apple TV experience in your lounge room.

Built using Swift, Zova is exclusive to iOS,Watch OS, and Apple TV.

Congratulations to the team at ZOVA.

And back to you, John.

[ Applause ]

All right, that's Zova.

The next winner this afternoon is Ulyssesby the Soulmen from Germany.

[ Applause ]

[ Music ]

So Ulysses is a powerful text editor for writersof all kinds journalists, bloggers, you name it.

And it's designed specifically to cover all aspectsof the writing process.

And we picked it as a winnerbecause it's a tool that's optimizedfor writing without distraction.

The entire UI of the operating system goes awayand you're just working with your words.

And the execution of this app is so great.

It allows you to work on any of our devices.

You can choose to start on the Mac, then move to iPad,then move to iPhone, and move back.

And you get that distraction-free experienceon any of those devices.

And to show this app to you, I'd like to turn it over to Michael.

Thank you, John.

So Ulysses is a focusedand distraction-free writing environment.

It has the power of classic word processerswith flexible organization and management tools.

Now it's a super clean writing experience and it has featuresto help you through the task.

So the first thing, for example,is I can highlight the current line.

That should look familiar.

We can also show paragraph numbers.

Now Ulysses is based on Markdown.

And what Markdown isit's a markup language that uses plain textand special characters to set semantics.

So, for example, here you can see that in this copyof the Apple TV human interface guidelinesthat navigation has two hash marks,and that is a second-level header.

By the way, this tear-off menu is from their use of AppKit.

Now Ulysses also presents images and URLs in a user-friendlyand vey distraction-free way.

Now Ulysses is really customizable.

For me, for example, I like working at night.

I get creative after dark, so I like Dark Mode.

If Dark Mode doesn't work for you,there are customizable themes, or you can download themesfrom the Ulysses User Community.

Now Markdown is an open standard, so they also shipwith a number of different markdown definitions,or you can create your own.

Both custom markdown definitionsand custom themes are all synchronized using iCloud.

OK. Now this is a modern, single-window, multicolumn app.

So if you take a look all the way on the left side,that's my library column.

And in my library column,that's where I manage all of my writing.

For example, here I have a group of public domain books.

I also have filters.

Now a filter is sort of a persistent search.

So here, for example, I'm searching for the word "Ishmael"or the name "Ishmael".

And all of the occurrences come up, most of themfrom the book "Moby Dick".

And I can also change the iconto something a little bit more appropriate.

I can also do ad hoc searches.

So, for example, I know that there is a single occurrenceof the word "galleon" in all of these books.

And if I take a lookat the search base using the statistics feature,I can see that I just searched through about 1.3 million words,most of those written by James Joyce.

And that's thanks to their implementation of Spotlightand Grand Central Dispatch.

Okie dokie.

So let's go back here.

Let's kill this.

Let's go back to our Apple TV HIG.

All right.

Now Ulysses is delivery-agnostic,so it doesn't matter where you're going to deliver from.

You can preview in a numberof different formats powered by TextKit, PDFKit.

It can even publish directly to Medium.

But one of the thingsthat they've done is they've allowed youto make your own CSS filesto style the preview exactly the way you need it.

So, for example, here I have an HTML previewand I happen to have an Apple CSS.

And I can apply that to my preview, like so.

And you can see how the Apple TV HIG would lookon an Apple website.

All right.

Now as John mentioned, Ulysses is available on OS X and iOS,eventually Mac OS I hope.

It implements Handoff.

It's available in 7 languages.

We love this app.

We use this app at Apple.

We're so happy and so proudthat you guys have created this and won an ADA.

So, congratulations.

Back to you, John.

[ Applause ]

So, as Michael said thank you, Michael.

As Michael said, Ulysses is a great example of an appthat takes advantage of iOS and OS X, Handoff, iCloud and moreto deliver an optimized experienceon each of these platforms.

We talked about this new opportunity of four platforms,and this is an app that does a great jobof heading in that direction.

Congratulations.

All right, our last winner today is an appthat is incredibly state-of-the-artand incredibly accessible.

It is djay Pro by Algoriddim from Germany.

[ Applause ]

You've been here before.

You've been here before, sir.

Good. Congratulations.

[ Music ]

All right, so djay Pro is oneof the first professional-grade apps to fully leverage the audioand video capabilities of the new iPad Pro.

And these guys already won an Apple Design Award in 2011,but they have done so much since thenand they continue to innovate.

And they have consistently stayed in lockstepwith us every time we released a new OS,every time there's some new technology,and every time there's a new device to support.

Really impressive.

And we love this app because it sets new benchmarksfor performance, for features, for use of Apple technology,for multi-device support, and for accessibility.

And I'd like to ask Ryan to show the app off now.

Hey. Thanks, John.

My name is Ryan Dour.

I'm an engineer on the Accessibility Team hereat Apple, but I'm also a deejay.

All of my life, I've been visually impaired.

But during high school and college,I lost most of my remaining usable vision.

So those are our winners this yeartwo great student apps worthy of a Design Award,and 10 other incredible apps.

10 apps that set the standard for this coming year.

Each of these apps has something very unique.

They entertain in a new way.

They allow you to communicate in a new way.

They educate in a new way.

They solve real problems in a clever or new way.

And they open doors for people and enable peopleto do things they couldn't do before.

And all of them are incredibly well-designedand extremely well-executed on all four of our platforms.

Now winners today get to take home, as you've seen,the Apple Design Award Trophy.

When you tap it, it lights up justlike the cover of your laptop.

It's very cool.

Go check it out from one of the winners later on.

So you get the coveted Apple Design Award Trophy,as well as a prize package including oneof almost everything that we make fully loaded.

[ Applause ]

And you get some prominent featuringon the App Store beginning tonight.

[ Applause ]

All right, we wanted to wrap up this day with this fun event.

It's always fun for me to do the Design Awards, to be involvedwith this, to know so many of youand to see your apps come along and then someof them to arrive on stage.

It's always fun to give out these awards.

But before we wrap up tonight, we just wanted to tell youabout something else that we've been working on that's fun.

And it's a little bit apart from the Design Awardsthat we've given out so far, but it's a great way to end our day.

And it does tie into building something that's fun,and unique, and compelling.

So to talk about that, I'd like to invite Ben Wolstenholme,Cofounder and CEO of Madefire, a developer of iOS and TV OS apps,to join me here on stage.

Ben?

[ Applause ]

Thanks, John.

Great to be here.

So Madefire is all about storytellingand in particular, comics.

We love comics because they'resuch a powerful storytelling format.

People learn to read through comics.

People escape into other worlds through comics.

Most of all, comics are words and pictures perfectfor the visual world that we live in.

We've been working closely with Apple on something that we'dlike to share with you tonight.

As you may have seen earlier,Apple today launched new app review guidelines.

They're very different to the guidelinesthat we're all used to, and they're much more approachable.

And after speaking with Apple about this new approach,we collaborated to create[ Applause ]

Oh, yes! App Review Guidelines, the Comic Book.

OK. Apple has put a lot of thought into reorganizingand simplifying the guidelines into five sections.

And this gave us a great opportunity to workwith different illustratorsand to develop five totally different graphic styles.

Each section is a visual story.

And we really wanted the visuals to reactwith the serious content of the guidelines.

It's created a pretty wild outcome,and something we hope will engage peoplearound these important topics evenif you think you know the guidelines already.

It's pretty useful.

The comic book will be available for downloadfrom the developer's site,alongside the searchable text version.

But you will get to take home your printed comic book tonight.

[ Applause ]

Oh, yes, hard to believe.

In a world of screens, a big part of what we doat Madefire is enable peopleto turn their stories into motion books.

As you can see, motion books are a reading experiencewith motion, sound, and depth.

And we're thrilled to be working on a motion book versionof the app review guidelines.

Here's a sneak peek.

[ Music ]

So, look out for the App Review Guidelines motion book comingsoon to an Apple device near you.

And you can get your printed comic here tonight.

I hope you enjoy the read.

Thanks.

[ Applause ]

Thanks, ben.

It's pretty fun.

A great way to end a fun event with that.

So let's wrap up here right now.

Congratulations, first of all, to all of you who've donesuch incredible work over the past months, years,as you worked on these apps that tonight won an award.

Hats off to you.

You've put in just an enormous amount of work designingand developing these apps, and they've set a new standardfor the entire community.

And thanks to you all here, as well as folkswho are watching online.

We've got lots of people dialed in through the WWDC appand through the online stream that we've got from this event.

Thank you for joining us from around the world.

We look forward to seeing what you're going to createin this coming year, what you're going to create based on thingsthat maybe you saw this evening that inspired you to moveto a new level with your app and with your developmentand with your design, and inspired by the new thingsthat you heard today through the sessions earlier on in this day.

So we'd like to close.

Just before we close, I'd like to ask the winnersto come back on stage.

And while they're doing that, I just want to say thank you,and have a great week and good night.

[ Applause ]

Apple, Inc.AAPL1 Infinite LoopCupertinoCA95014US

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