Rainier Beer: Firing Retro Rockets

You wanna do retro? Then do real retro. So goes the thinking behind Pabst Brewing's "Remember Rainier" campaign in the Pacific Northwest, and the re-airing of Rainier commercials from the late '70s and early '80s (see the

Published on Jul 01, 2004

Editor's Pick

You wanna do retro? Then do real retro. So goes the thinking behind Pabst Brewing's "Remember Rainier" campaign in the Pacific Northwest, and the re-airing of Rainier commercials from the late '70s and early '80s (see the June Creativity for more on this). The cornerstone of the campaign is RainierVision, a locally produced 30-minute TV show that's airing weekly through the summer, but the promotional kit and collateral for the project, which includes hats, T-shirts and keychains, is pretty nifty in its own right. See www.rememberrainier.com for more.