Transparent digital signage screen is a parent market for digital signage market. A transparent display is a touchscreen integrated with a glass window. Minimum amount of power is consumed by transparent digital displays. When compared with conventional LCD screen it consumes only 10% of power. These displays are used in signage applications but not used in televisions. Transparent digital signage and digital signage empower the vendors to be creative and offers platform to display and market their products in best manner.

Market Dynamics

Minimum amount of power consumption is one of the key driving factors for transparent digital signage market. Flexibility and ultra-thin designs when compared with normal screens are some of the drivers for the growth of this market. However, deficiency of quality content for advertisements and hardware limitations are at some extent impede the growth of this market. Opportunities such as wide acceptance of 3D displays for advertisements are expected to impel growth of this market.

Market Classification

This market can be bifurcated on the basis of product, end user, and geography. By product, transparent digital signage market can be segmented into LED, OLED and others. By end user, transparent digital signage market can be segmented into retail, automobile, media & entertainment. On the basis of geography, the transparent digital signage market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

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