Victoria Beckham has recreated an iconic shoot she did with Marc Jacobs

Because in recreating her iconic 2008 Marc Jacobs advertising campaign, which showed her bizarrely sitting inside a giant paper bag from the NYC designer's label, Victoria is not only shouting about the success of her own fashion brand - but proving that she hasn't changed a jot in the intervening years.

This time, the bag has a different name on it, though - her name.

And just to make sure she got it right, the shots were taken by renowned fashion photographer Juergen Teller, who previously shot the campaign for Jacobs.

Then there’s the painfully self-deprecating video with Vogue, where she went through her wardrobe archives and recreated some of her most iconic looks from that bridal gown to Posh Spice’s signature LBD.

But in reality, what mum-of-four can get into the wedding dress they wore 19 years ago and still look as good? Let alone prance about in a PVC cat suit when you’re staring middle-age in the face!

Piers Morgan has launched a scathing attack on the Beckhams

She trying to reinvent herself from the oh-so-cool and cold fashion face, to being the class clown and doesn’t work. It looks calculated and clumsy.

This can be the only reason why she is channelling the likes of fash-pack model Derek Zoolander in doing those ‘aren’t I funny’ videos.

Victoria Beckham slips on her wedding dress and old Spice Girls catsuit as she celebrates ten years after her first shoot with British Vogue

Perhaps it’s her way of showing the world she isn’t a miserable cow? Or perhaps it’s all a big diversion from the fact David is about to move to Miami and put even more strain on their marriage? Either way, I’m not a fan.

Women my age - that's over 40 - are moseying down to Zara whenever our pay-packet dictates. Their clothes are affordable and bang-on trend.

VB’s brand amongst us normal folk is fashion Siberia: there is the repeated use of too thin models that was criticised earlier this year, most of the clothes would only look good on a flat-chested, 6ft waif and as for the collections there is zero joy among the merchandising.