Ecommerce

Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results.
It means paying extra attention to key metrics including click-through rates, cost per conversion, cost per click, the quality score, and the total cost. Understanding where you stand compared to other benchmarks gives...

2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years' success would spill over to this year without them making any considerable efforts to up their game.
Contrary to this expectation, some stores had failed in several aspects. As such, they experienced a drop in the profits even with people buying several items from them. However,...

Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for conventional brick and mortar business models, however, the underlying concepts can be adapted to suit online businesses.
What Metrics Should Be Monitored?
Metrics are the standards or factors of measurement, which the performance of the business is...

The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it's felt like something of a problem for many years.
Across sporting events, concerts and a range of other forms of entertainment, it often appears that high demand events are sold out quickly, only for tickets to appear on the secondary market (at inflated prices) fairly rapidly. Whether you're wanting to go to a gig, or watch...

Retail Business Technology Expo (RBTE) 2017 was a two-day event, which took place at London Olympia. The exhibition is billed as the UK's biggest and fastest growing annual event for retail and hospitality. As a Google Partner agency, with a particular interest in this area, we ensured that we had a presence at RBTE 2017.
Over the coming days, we'll be posting a series of articles highlighting the main "takeaways" from the event. With registered speakers and attendees...

Whatever form of marketing activity you have in mind, you are probably looking to produce a positive return on investment (ROI). But have you got the foundations in place, so that you can reach that objective? In this article, I'll show you how to make the perfect start.
[bctt tweet="The crucial first step to producing positive ROI" username="searchsouth"]
Do you know what ROI really means?
It's a stupid question, of course! You understand, as I do, that ROI refers...

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016.
The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...

Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about?
Google's Trusted Store program has been running for some years. The basic idea behind the scheme was fairly simple: any retailer could apply for certification via the scheme, as long as they met certain criteria....

How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values?
Lots of questions there and a recent report has highlighted that relatively few UK retailers offer international shipping as standard. It's estimated that 78% of UK retailers don't mention an international shipping option on their websites, thereby meaning that they are missing out...