The award is voted for by the 330,000 readers of Prima magazine, who vote in 18 categories including casual wear, petite sizes, lingerie and store layout. Apart from its overall victory, Debenhams also won the award for best evening wear while its in-store outlet John Rocha took the award for best designer. The award ceremony was attended by 500 representatives from leading high street stores and took place at the Hilton Hotel in Park Lane on the evening of September 12.