Hello Kitty Land Tokyo celebrates its scariest ever Halloween special

Puroland, better known as Hello Kitty Land Tokyo, will open its doors with a new and gripping Halloween special. Running from Friday, 14th September until Wednesday, 31st October the limited event will besplit into a “kawaii” (cute) day-time and somewhat scary night-time schedule.

With the creative support of professional horror event producer, Obaken, Hello Kitty Land has designed a series of entirely new and exciting experiences. Thrill-seeking visitors areinvited to join the ‘Sanrio Character Boat Ride in the dark’ without anywhere to escape to.(This event has an age limit of 10 years). Obaken is a well-know Japanese producer of highly innovative horror productions including live events.

Following the day-time event parade (15:30 on weekdays, 16:30 at weekends andholidays), ghosts will run to the ‘Ghost Pierrot’s Sneaking Horror House’ where they lurk for visitors who will be given the mission to escape. This year’s special Halloween featurewill enable Hello Kitty Land fans and visitors to get more actively involved than ever.

A ‘Halloween Rock Parade’ will be led by changing Sanrio characters with their own bandsand battling with the Ghost Pierrot. Of course, guests are encouraged to join in.

As always Hello Kitty Land creates a range of Halloween Puroland limited goods and sales items, i.e. fake tattoo stickers featuring Puroland characters and special Halloween- motifed food menu, to enhance the visitor experience. Popular photo spots will reflect the special Halloween event.

In line with the constantly increasing number of international visitors Sanrio Puroland started multilingual SNS to enable fans all over the world to be more closely connected with their much-loved characters.