Entertainment

Xobni Mobile Comes to BlackBerry

Xobni (that's inbox spelled backwards), a company that makes an e-mail management plugin for Microsoft Outlook, is officially releasing Xobni Mobile for the BlackBerry platform today, bringing the power of Xobni to your mobile device.

Xobni is a killer tool for anyone who deals with tons of e-mail, because it makes finding messages and attachments, getting widespread contact information about a person and even searching through multiple PST databases easy. Plus, it integrates with social media tools like Facebook and Twitter.

Think of Xobni as kind of a cross between something like what Apple's Spotlight search, Google's contact tools and a synchronized address book like Plaxo. Xobni Mobile for BlackBerry is designed to make it possible to access all of your most important contact info — irrespective of whether or not a person is in your BlackBerry Address Book — directly from your phone.

Outlook users who use Xobni Mobile can also link the tool with a new service that Xobni is launching called Xobni One, which means that from the app — which has been integrated deeply into the core BlackBerry OS — you can get the contact information for every person you've ever communicated with in Outlook on your device. So if you've ever sent, received or been CC'd alongside another person, you can find and have access to their contact info — without having to have them in your address book.

Because you can store lots of social information alongside e-mail info within Xobni's contact system, that information is also available in the BlackBerry app. The app also offers one-click access to Facebook and LinkedIn profiles and photos. You can also track back through SMS, phone calls and shared appointments with users on your phone, plus send your availability to a group of people that you choose.

If you don't use Outlook — say you use Gmail — you can still use Xobni Mobile on the BlackBerry, but without Xobni One. You won't get the historical information like Outlook usres do, but it will index the e-mail on your BlackBerry device from the time you install the app, which means that you can still take advantage of the algorithmically optimized stuff that makes Xobni super cool.

Check out this overview of Xobni and demo of Xobni Mobile from CES 2010:

Xobni Mobile is available today from Xobni.com/mobile and will soon be in the BlackBerry App World. Xobni Mobile as a stand-alone app is $9.99. If you want to use Xobni alongside Xobni One for Outlook, it's $6.99 plus a recurring fee of $3.99 per month. You can also get a year of Xobni Mobile and Xobni One for $39.90 a year.

Xobni Mobile works on the Blackberry Tour, the Curve 8900, the BlackBerry Bold and the Storm and Storm II phones.

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