TuneIn Adds NFL To Premium Package

The multi-year deal will feature access to all NFL game broadcasts, a RedZone style channel featuring look-ins to games in progress and live analysis on Sundays, and an NFL channel featuring NFL Network programming and NFL.com podcasts. The deal follows the NFL renewing its agreement with SiriusXM through 2022.

TuneIn, the world’s largest audio network, today announced a multiyear partnership with the National Football League (NFL) that will bring live play-by-play coverage of all NFL games to TuneIn Premium subscribers. The partnership gives TuneIn Premium subscribers access to audio feeds for every single game – from the preseason throughout the entire regular season and postseason, including the Super Bowl.

TuneIn Premium subscribers worldwide will have access to play-by-play feeds for all 32 NFL teams, including both the home and away feeds, national radio broadcasts, and Spanish language broadcasts (where available). In addition to live play-by-play audio, other NFL programming on TuneIn will include:

NFL on TuneIn Channel – Starting today, all TuneIn users will have access to an NFL channel featuring audio from select NFL Media programming, including popular NFL Network shows such as NFL Total Access, Around the NFL, and NFL HQ, as well as official NFL Media podcasts including Move the Sticks and the Dave Dameshek Football Program.

Live Look-in Show – Starting in November, TuneIn Premium subscribers will have access to a seven-hour-long Sunday broadcast that will feature live analysis, stats, and drop-ins of local radio coverage for all Sunday games airing in-progress. The live look-in show will be live Sundays from 1pm ET – 8pm ET.

“TuneIn’s mission is to bring our global listeners the best content in the world,” said John Donham, Chief Executive Officer for TuneIn. “We couldn’t be more excited to be adding the #1 domestic sports league to our offering, and we are thrilled that the NFL has chosen us to be their global audio distribution platform.”

“Partnering with TuneIn offers us the ability to reach our fans on a fast-growing digital platform and provide them the NFL audio content they crave,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development & Sales for the NFL. “Whether you live overseas, across the country or just a few states away, our fans can get NFL audio, whether it’s games or additional programming, across their digital devices.”

In addition to the NFL, TuneIn Premium users will also have access to other top sports leagues, unlimited access to over 40,000 audiobooks, and access to 600+ commercial-free music stations. TuneIn Premium is available in the US ($7.99 USD/month), Canada ($8.99 CAD/month) and the UK (£5.99/month), with future plans to roll out to additional countries. TuneIn users will be able to access TuneIn Premium within the existing TuneIn Radio app, which will remain free and continues to offer over 100,000 streaming radio stations and 5.7 million on-demand programs and podcasts.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.