Publicis One has today announced the appointment of Vazul Tóth as Chief Operating Officer of Publicis One in Hungary, effective 8th January 2018. Following 12 years with the agency, Kinga Mészáros, Chief Executive Officer of Publicis One and the leader of Saatchi & Saatchi in Hungary, has decided to leave, in pursuit of new challenges. Vazul brings years of valuable expertise and experience that we seek for Publicis One Hungary’s next stage growth and development. Looking ahead, 2018 will be a dynamic year. In his new role as Chief Operating Officer, Tóth has been tasked with leading the Hungarian operation –which includes Saatchi & Saatchi, Leo Burnett, Publicis, Zenith and Starcom - and continue the transformation process based on the Publicis One model.

Tóth spent the bulk of his career in Deloitte, one of the world’s leading management consulting firms, where he worked in markets including Australia, Netherlands, Hungary locally and across Central Europe delivering enterprise-wide performance improvements in the Telecommunications, Shared Services, Pharma and Banking industries among others, which have delivered tangible benefits to leading organisations. In 2014, he made a switch to the other side of the business, joining Vodafone as Head of Business Transformation before his most recent role with Budapest Bank as Head of Quality Management. In both of these roles, Tóth has designed and lead operational and product transformations achieving 30%+ sales increase and 20%+ customer satisfaction improvements. Since 2013, Tóth has also been serving as the Chairman of the British Chamber of Commerce in Hungary, successfully transforming the business of the organisation through a revamp of its strategy and operating model.