How to Make the Most of Your Marketing Efforts

As is the case with many initiatives, the best results are garnered in the business marketing arena by having the best possible ratio between efficiency and creativity. When results are not what one wish, it’s usually because things need to be skivvied a bit in one of the two indicated directions. There are also some important things to keep in mind that will assist you on your journey to being both creative and effectively efficient. Firstly, even if your product is wonderful, cost-effective and arrives more quickly than all comers, it behooves you not if no one realizes this. Getting your tale out to those that need to hear it is essential. Your audience awaits and is eager to get to know you, especially as people need to fall in love not just with a product but with a purpose. Tell the people why you do why you do, invest them with the joy of being co-conspirators in your worthwhile mission and you will hook them. Don’t ever overlook your competition. Whether they are doing great, or doing poorly. There is always something to be learned from their performance. Use social media judiciously and hire a great content marketing team and give them autonomy to get out and sell you. Always make sure your website is in top-notch condition, easy to use, full of interesting, transparent and useful data that will lead to sales conversions.

Key Takeaways:

If you are someone that runs a business, you know how important it is to have good marketing efforts.

By understanding how to get to the eyes of your particular demographic you are trying to reach, you have an edge.

Making sure to do the research before coming up with a marketing plan is more than half the battle.

“A business needs to balance both creativity and efficiency in order for their marketing to stand out from the rest.”

Bradley Long

About Shoptimized

Shoptimized is a community of likeminded e-commerce entrepreneurs who have come together to learn how to upscale their businesses and out manoeuvre their competition at every turn.

Founded by Conversion Rate Expert, Bradley Long – Shoptimized cuts out all the noise and bullshit and shows you what’s really working in the world of e-commerce.

After working with some of the world’s most sophisticated brands as a conversion rate optimization consultant and helping them achieve double and sometimes triple-digit growth in under 12-months, Bradley decided to create his groundbreaking training that was first released in 2015 to help newer store owners rapidly grow their businesses.

Since then, Bradley has also created the world’s first split-testing training for Shopify stores, eCom Conversions.

He has also architected, the Shoptimized Theme to help store owners shortcut the learning curve of what helps and what hurts conversions by distilling his 12+ years of experience as a consultant and store owner into an easy to install, high-converting Shopify Theme.

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To contact Bradley Long or learn more about how Shoptimized can help you rapidly grow your sales and profits, go toShoptimized.net/contact