News Tagged: Marketing

The General Data Protection Regulation (GDPR), which comes into effect on 25 May 2018, is the biggest shakeup of personal data privacy rules since the birth of the internet, according to the EU. Even with the countdown ticking down – GDPR is still a grey area for many individuals and businesses up and down the country. … read more >

7 essential tips for Twitter that will help make your tweets ‘sing’ 1 – Tweet daily – a maximum of three tweets per day is advised. Keep tweets to a mix of industry news, product showcases, and links to online content. 2 – Retweet – keep an eye out for news by utilising such platforms from… read more >

CAPABILITY: Many agencies will claim to offer PR services, but that may not be their main area of focus. The websites of design agencies and SEO providers may list PR as an additional service, but if it’s not at the very core of the agency’s business then it may play second fiddle to the rest…. read more >

At the risk of revisiting what is a well-trodden path, it might be useful to consider what exactly makes a good press release. The following tips are the result of many years of experience, and a seasoned understanding of what the media looks for in the releases it is sent. 1. Consider closely whether the… read more >

The case history provides an overview of a customer experience or end user application, demonstrating how a product or service meets the needs of the user in question. Done well, a case history is a powerful sales tool that can be put to a wide range of PR and marketing purposes. It is highly valued… read more >

IFSEC and FIREX allow exhibitors to meet prospects and customers and provide a great platform to launch products in front of a large audience – expected to be 45,000-strong from more than 150 countries. Of course, attending an exhibition requires significant investment, organisation, and logistics. It’s vital therefore to maximise your exposure and get the… read more >

Marketing Week has published a range of essays on the subject of the changing role of PR and communications. They really are worth a read. The always excellent Michael Barnett provides an introduction and while he makes many valid points, is the realisation that “PR is no longer simply about securing media coverage” really such a ‘revelation’? Experiences… read more >