Reposting the ads that were released and uninstalled during the first week of December, the branding campaign that was aimed to reinforce the brand positioning among competitors in the Egyptian market is back on the roads, and it seems it now follows the right schedule.

A variety of messages such as “Planning that precedes developing”, “Listening that precedes talking” and “Thinking that precedes changing”, can be seen again on gates and uni-poles across the Greater Cairo.