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Using Zest to Dominate Content Marketing

- TheB2B Marketing Tips, Tricks, and Insights -

As we move into 2019, B2B marketers can look back at the last 2 decades in awe – how far we have come! Looking forward, there are 10 trends that B2B marketers must begin to embrace if they want to remain relevant in an ever-changing space.

A high converting landing page is the holy grail of any B2B inbound marketing campaign. While you probably know that’s true, you may be struggling with how to create a landing page that converts well. You aren’t alone.

The internet can be a crowded place, and we often get inundated with content. However, if you are able to cut through the abundance of schlock out there, there are some fantastic B2B marketing blogs that can offer you immense value.

While email definitely lends itself to being used for spam, B2B marketers have a unique advantage when it comes to email marketing – We are selling a product that they not only want, but they also need them in order to be successful at their jobs.

Often times, when I’ve worked with B2B businesses, I have found that they are quite lost in terms of marketing. If they are doing any marketing, it is usually pretty hap hazard and without a solid plan or process in place.

One of the hardest things for B2B startups is getting coverage on top tier blogs. While their B2C counterparts tend to have “sexier” and more easily articulated products or services, us B2B folks are the ones that often get overlooked.

B2B SEO can often seem like “Black Magic” – its practices are not well-known and its practitioners can often hold their secrets close to their chest. That’s why we felt it was so important to release this an ultimate guide to B2B SEO.