Get more people raising hands, expressing interest and ultimately becoming customers.

A Developer Needs To Understand YOUR Business

You might have worked with other companies who focus on website design. They ask you what you want and then they do what you tell them. There's nothing wrong with that.

However, without sufficient knowledge of your business, you may end up with something that is non-optimal. You need a developer who is business oriented, who understands your goals and creates solutions that are aligned with those goals.

“With TechRiver, I don’t have to worry. They ask the right questions and they know what’s expected which saves me a huge amount of time. They deliver what they promise either on time or early, even when the expectations are seemingly unrealistic. The team is very talented and able to handle everything we throw at them. They’re a very high-value one-stop shop.”

Pam Viveiros,
Technology Marketing Toolkit

Looking Good Matters

Whether it's a website or an application, you're delivering a first impression. There's no second chances at first impressions. Make sure that you get a developer that understands the importance of both appearance and message.

“Before TechRiver, our website was something I was unwilling to show anyone. In fact it stopped many of our marketing efforts. The TechRiver team showed keen understanding of what was needed to make my website really work and their service was just fantastic. We are delighted with our new website!”

Tim Foster,
President, Network Management Services

If They're Not Responsive, You're Screwed

You need to be able to contact the developer and get a response quickly, before, during and after the development process. Otherwise, you could be left holding a very expensive bag. Make sure you pick a development company that will be with you for the duration.

“I would highly recommend TechRiver because of their unparalleled customer service. They really took the time to develop a solid relationship with us and were willing to bend over backwards…”

Jaquii Bradshaw,
Packaging Machinery Manufacturers Institute

Easy To Use and Intuitive

With ever decreasing attention spans, it is critical that your developer understands what makes software and websites easy to use and intuitive. Frustrated users go away quickly.

“I was amazed at how responsive the TechRiver team was. It was like I was their only client! They really took the time to listen to what I needed and what they produced reflected that understanding and more than met my expectations. I would (and do) call on TechRiver again because their product works, the process is smooth and the pricing is completely reasonable.”

Craig Karasack,
Liberty Mutual Loss Prevention

A Developer Needs To Understand YOUR Business

You might have worked with other companies who focus on website design. They ask you what you want and then they do what you tell them. There's nothing wrong with that.

However, without sufficient knowledge of your business, you may end up with something that is non-optimal. You need a developer who is business oriented, who understands your goals and creates solutions that are aligned with those goals.

“With TechRiver, I don’t have to worry. They ask the right questions and they know what’s expected which saves me a huge amount of time. They deliver what they promise either on time or early, even when the expectations are seemingly unrealistic. The team is very talented and able to handle everything we throw at them. They’re a very high-value one-stop shop.”

Pam Viveiros,
Technology Marketing Toolkit

Looking Good Matters

Whether it's a website or an application, you're delivering a first impression. There's no second chances at first impressions. Make sure that you get a developer that understands the importance of both appearance and message.

“Before TechRiver, our website was something I was unwilling to show anyone. In fact it stopped many of our marketing efforts. The TechRiver team showed keen understanding of what was needed to make my website really work and their service was just fantastic. We are delighted with our new website!”

Tim Foster,
President, Network Management Services

If They're Not Responsive, You're Screwed

You need to be able to contact the developer and get a response quickly, before, during and after the development process. Otherwise, you could be left holding a very expensive bag. Make sure you pick a development company that will be with you for the duration.

“I would highly recommend TechRiver because of their unparalleled customer service. They really took the time to develop a solid relationship with us and were willing to bend over backwards…”

Jaquii Bradshaw,
Packaging Machinery Manufacturers Institute

Easy To Use and Intuitive

With ever decreasing attention spans, it is critical that your developer understands what makes software and websites easy to use and intuitive. Frustrated users go away quickly.

“I was amazed at how responsive the TechRiver team was. It was like I was their only client! They really took the time to listen to what I needed and what they produced reflected that understanding and more than met my expectations. I would (and do) call on TechRiver again because their product works, the process is smooth and the pricing is completely reasonable.”

Website Development

Custom Software Development

Online Marketing

Offline Marketing

“Who Else Wants a Professional Website and Online Marketing System That Will Generate More Leads”

Frustrated with a website that is not effectively driving new business or one that simply doesn't provide the level of professionalism that you want to convey?

Is your website just sitting there costing you money rather than generating leads as you were told it would? Is it something that you’ve been meaning to handle but have not had time or resources to do so?

At TechRiver, we specialize in creating websites and marketing for small business that are both effective and affordable. Most business owners who come to us are experiencing infuriating problems ranging from not being found in the major search engines to impossible-to-deal-with web developers. The result is frequently the same: a website that does not do what it’s supposed to do — generate new business.

We know what you’re going through and, more importantly, we know how to solve these problems. At TechRiver, we’ve been creating effective websites for more than 14 years. We have a simple, thorough process that turns dead sites into solid performers. Here are some of the steps in the process.

Determine and promote appropriate keywords

We work with our clients to find keywords that their potential customers would use. The research here is critical since the following steps depend on doing this correctly.

Content is King but Layout is Queen

Based on the keywords and the message, we devise a content plan. To rank on the search engines, you need to have the content that is relevant. But, if people find your site and the look is amateur, they may start heading for the hills. You need to have a professional quality design that reflects who you are.

Take It On The Road

If your site doesn't perform well on mobile devices, you're in trouble. We're quickly approaching the point where the majority of traffic on websites is coming from mobile devices. We ensure that your site displays and functions well on tablets, smart phones and desktops.

Design and implement Social Network Marketing Plan

It’s no longer enough to just have a great website. To be found and to be credible, you now must be both present and relevant in the social network space. We establish initial frameworks for each of the sites along with a clear, easy-to-follow plan that keeps people coming back and increases search engine relevance.

We help our clients create compelling headlines, content that resonates and offers that are both a clear value and urgent.

We Understand Business

You might have worked with other companies who focus on website design. At TechRiver, we understand business and we are bottom line focused. We bring 14 years of expertise in creating websites that drive business and ultimately produce revenue. After all, if your website and marketing are not generating leads, then they are just an expense rather than an investment.

We Understand Graphic Design

While we understand business, we also understand graphic design. We are clear that even the most well-crafted message on top of an unprofessional backdrop will communicate sloppiness. To that end, we employ highly experienced graphic artists who will create a unique professional website design to provide the framework for your message. Our designers understand mobile responsive and mobile optimized design principles so you can be confident that it will look and perform well on mobile devices

We Understand Customer Service

We believe that customer service is everything. Our customers know that they can pick up the phone and reach us to get their problems resolved or their questions answered.

When You Want Exactly What You Want Exactly How You Want It

Need a database application? Need to connect two existing business systems? Need a custom mobile app designed and implemented?

These are all custom software and this is where we shine. We focus on building custom applications that improve a business process be it increasing sales, streamlining communication, or gathering critical information to name three. Most applications built these days are using either a web or a mobile front end. This only makes sense because of the prevalence of internet browsers and of smart phones. That said, sometimes you just need a desktop application.

Databases Are the Glue

Most of the software written these days takes advantage of a database to store and relate the data. Be it MySQL or Microsoft SQL Server or even Access, we know how to set these up so that they operate efficiently and effectively. Heck we’ve been using databases for over 20 years now (longer than I really want to admit) so you could say we have some expertise here.

Caution: Don’t Settle For Cheap

The great thing about custom software is that, when done right, it does EXACTLY what you want. If it’s not done right, it just provides frustration. When looking for custom software to be developed, you want to be sure that you find someone who’s been doing it for a while and has sufficient training.

Here’s the thing. It’s easy to create software. There are tons of tools out there that make it so much easier than it was in the past. But without training and sufficient understanding, the code ends up being a mess. If you have the same person maintaining that code, you can get by for a while. But at some point, someone else is going to have to support it and then you’re in a world of trouble, particularly if the software is mission critical. Then what usually happens is the initial code is scrapped and a new developer builds a new solution, usually at significant additional expense.

Why have a website?

To generate business leads and grow your business?

How is business growth achieved?

Through a process called online marketing.

What is online marketing?

Online marketing is the panoply of tools and methods that will be used on your website to promote your products and services so that your business prospers.

Like other marketing tools such as cold calling, magazine or television advertising, business to business promotion or sales promotions, online marketing is a tool in our arsenal.

What can online marketing do for your business? Among other things, online marketing can:

Draw customers

Eliminate advertising and other costs of doing business

Give you a competitive advantage.

What are some of the advantages of online marketing? Online marketing can:

Lower costs of advertising compared to print marketing

Extend the reach of advertising beyond your local as far as you want, regionally, state-wide, country-wide or even internationally

Coordinate with your business’s social media presence to further extend your reach

Offer flexibility and convenience for both you and your customers

Tabulate and analyze whether your objectives are being met through built-in analytics

Offer multiple options for how you advertise in order to reach your potential customers

In short, online marketing is at the heart of your business.

What are some of the most effective methods of Online Marketing?

Pay Per Click Advertising

You see pay per click advertising almost everywhere you travel on the web. Read the newspaper and you’ll see ads for financial planners. Go to TripAdvisor and see ads for hotels and restaurants. This is pay per click advertising. The ad appears on the website and if someone clicks on it, the advertiser pays. It’s very specific, targeted and cost effective.

Together, we will come up with your keywords and create copy directed at your potential prospects. Based on TechRiver’s knowledge and expertise, we will work with you to find the most effective keywords for your business. Then, we help you create your ad – one that stands out from the crowd and works to increase the number of leads that you get.

Email Marketing

Email marketing targets either your existing list of prospects and customers or new, purchased lists. It is low cost and efficient. Your list is your lifeblood. So we make sure to put tools on the website to grow your list. The trick in email marketing is to get the email “opened” and get it “read.” So when creating the email, you need to be in the mind of the prospect. For the email to be successful there must be a compelling call to action. The recipient will click back on your site to find out more information or take advantage of the offer.

Follow Up Marketing

We build software that helps you follow-up each lead. Whether a person lands on your site from a search engine, as a result of an email or because of pay per click advertising, you want to convert that generated lead into a paying customer. Your complete and integrated follow-up marketing plan is what makes that a reality. We help you develop action items and timelines to apply in your follow-up marketing campaign strategy. The sequence of the action and time lines is what makes them effective. TechRiver’s experience and knowledge will put you light years ahead of the competition when it comes to follow-up marketing.

Search Engine Optimization

By now, you’ve heard of Search Engine Optimization. It’s the way you build your site to show up on Google ahead of your competitors without paying for advertising. Your website and the words behind your site must be built to comply with what Google wants. We can give you tons of examples when we have gone into an existing website already built by another company and moved the “hits” from page two to page one – and even to the top of page one. If you are first and your competitors are below you – guess who is more likely to get the business?

Google applies algorithms that include concrete as well as esoteric considerations. We build your site to take all of that into account. Our knowledge and experience convert to business for you.

While online marketing has become wildly popular due to the decreased production costs (no physical delivery required), there is still something to be said for the tried and true traditional marketing methods. There's absolutely nothing wrong with online marketing. We use it heavily. But in many situations, offline marketing is more effective. Consider your own reaction when you receive a letter in the mail and the letter is bulky and obviously contains something. You have to open it. What the heck is in there? The closest equivalent in the online realm is a powerful subject line.

The purpose of all marketing is to create a client attraction system. It's impossible to know which method will work the best until you try them multiple times. So the more methods you have at your disposal, the more likely you are to find the few that perform the best.

When we execute offline marketing campaigns, we aim for low-cost solutions for two reasons:

1. Why spend money that you don't have to?

2. The high-production glossy brochures tend to not do as well as the personalized hand-written letters.

You can count on TechRiver to develop a compelling marketing campaign that will:

Get your message read/heard

Increase traffic - either to your website, to your physical location or to your phone

FREE REPORT!

13 Critical Questions You MUST Ask Before Hiring Any Software Development Company

Phone

This field is for validation purposes and should be left unchanged.

Read This Free Report Before You Hire ANY Software Development Company!

It's difficult to know what you're getting when hiring software developers. The point of this report is to make it easier for you. It explains in non-technical terms what you need to look for focusing on long-term success. The 13 questions in this guide will clearly reveal whether or not the software company can pass muster.

You’ll discover:

The single most expensive mistake most business owners make when hiring a software development company.