What is "deep linking" and how do I use it?

Deep-linking is a process by which a webpage that normally contains an entire channel list can display an individual webinar.

For example, if your channel list is available at https://www.yourwebsite.com/webinars.html, and the webinar you want to link to is found at https://www.brighttalk.com/webcast/8159/55063, then you can deep-link directly to https://www.yourwebsite.com/webinars.html?commid=55063.

This can be done without making any changes to the pages on your website, the only difference is the bit after the question-mark in the link.