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Beauty & The Law

Explore the legal considerations involved in advertising and brand protection on social-media sites.

Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.

These notable cases show the various legal theories used in this controversial salon-industry topic.

"Sold Only in Professional Salons." Those are fighting words throughout the beauty industry. They proclaim manufacturers’ and beauty salons’ desires to limit sales of many high-end professional-beauty products to salons. But large drugstore chains and discount retailers often sell products that have packages marked for sale in salons only. And they sell those products in competition with beauty salons despite the manufacturers’ and salons’ wishes.

Do you know that your business may be sued in a distant state based on your Internet site?

Your beauty business is probably headquartered in the state where you and most of your employees live. When can another state reach out and make you defend a lawsuit in that other state? Going to another state to defend yourself could be an expensive undertaking, requiring you to hire new lawyers you have never worked with before, travel long distances to attend depositions and court hearings, and put your witnesses up in hotels during the trial.