Never Standing Still

PUSH THINGS FORWARD.

We've been making guitars since 1966, but that doesn't make us stuck in our ways.
Whether its a completely new way of building a guitar, or just a new switch tip,
innovation is what makes for a Yamaha guitar.

KEEP LISTENING.

We're driven by our players. Our network of artists, students, and industry experts keep us aligned with the way guitarists are really making and consuming music.
Striving for the best experience for Yamaha players, new and old, is what keeps us moving.

INSPIRE

There are some things you can't quantify. Its the difference between admiring a guitar,
or picking one up and writing something new without even trying.

When you take a small team of passionate, dedicated guitar developers, and give them access to all the technology,
knowledge, and audio expertise of a multi national music company, things get interesting pretty quickly.

TEST EVERYTHING.

Like the world of rock and roll around them, guitars have always been shrouded in legend and myth.
Our duty is to question every assumption, break down every component, and truly understand what makes for an amazing guitar.
Nothing is sacred when your goal is perfection.

CASE STUDIES

PUSH THINGS FORWARD.

Silent Guitar uses Yamaha's class-leading pickup and the first ever SRT-Powered preamp to give the most dynamic, natural, engaging playing experience possible.

KEEP LISTENING.

Understanding the way players from the biggest stages to the smallest couches actually use Silent Guitar inspired us to design the SRT-Powered preamp – next generation technology packaged in an ultra-simple way, making dialling in an outstandingly natural sound totally effortless.

INSPIRE

The new Silent Guitar plays better, looks better and sounds better than ever - this is a guitar that allows you, and inspires you, to play more than ever before.

TEST EVERYTHING.

Silent Guitar has always broken the rules – from the striking frame construction to the use of unconventional, advanced materials. The development of the latest Silent Guitar sustained the theme and questioned every element of this unique instrument, resulting in a totally new frame design, new headstock, new neck profile and completely redesigned electronics.

PUSH THINGS FORWARD.

With next-generation VCM modelling and a brand new, ultra-dynamic Class-D digital power amp that pushes the limits of musical tone and dynamics, THR Head looks simple, but has a heart of pure innovation.

KEEP LISTENING.

THR Head's tone was tuned by some of the best ears in the business through hundreds of hours of painstaking evaluations and listening tests. But this is just the start – thanks to an updateable digital architecture, Yamaha's engineers will keep working to tweak the tone, performance and features as a result of how it works in the real world.

INSPIRE

THR Head is, and always was, about one thing – amazing, inspiring tone. We used the latest digital technology to make those tones possible, but this was never about building a great digital amp, it was just about building a great amp.

TEST EVERYTHING.

Every feature of THR Head was included because it was right for the player – nothing made it to the final spec just because it was possible or expected. Everything that was included, and everything that was left out, was the result of intensive research and insight development into what the next generation of guitar amps really should be.

PUSH THINGS FORWARD.

From the outset, we approached the development of the Revstar guitars differently from any previous Yamaha guitar lineup. We worked with a leading design agency and a global team of designers to research and develop every element of the guitar and find the perfect balance of uniqueness and familiarity in every curve, component and color.

KEEP LISTENING.

Hundreds of interviews taken, thousands of miles traveled, and dozens of prototypes imagined and created; Revstar is a product of the hard work, dedication, and creativity of all the players that helped us design it.

INSPIRE

Every detail of Revstar is designed to stoke your creative fire and make you want to play

From necks crafted to feel great for today's players, to unique pickup tones that inspire a different approach to your playing. This isn't a guitar to be admired—it's a guitar to be played.

TEST EVERYTHING.

There is nothing perfunctory about Revstar's final design that was merely settled on because it's "how we do it." Every aspect of construction from the arm cut to the neck joint was questioned and debated over in a thorough testing process, ensuring that Revstar guitars are as impressive to play and hold as they are to look at. This isn't change for the sake of change—it's the search for perfection.