Your GDPR Hub

You have likely heard about GDPR by now, which will go into effect on May 25:

What is it? New data protection laws in Europe

What is its purpose? To protect the consumer’s right to their data

Who is affected by it? European and non-European businesses using online advertising and measurement solutions, whose sites and apps are accessed by users

Rather than add to the noise and speculation around GDPR, rest assured that we at Sociomantic have been quietly preparing behind the scenes for the final countdown. It is of utmost importance to us to meet these GDPR requirements so that our clients, publishers and partners are compliant, wherever our partnership is concerned. This project is deeply supported by our parent company dunnhumby, and we are directly aligned with their Privacy Program.

Sociomantic’s Privacy Program pursues implementation of policies and procedures to comply with data protection by design and default. The key principles that have guided the company-wide program are all around data security, minimization and pseudonymization. These are listed in Sociomantic’s Approach to Data Privacy, along with our data governance obligations.