The Verge has learned from sources that Google intends to launch a 7-inch tablet in the coming months for $199, echoing several other reports in recent days.

Rubin has made it clear that Google intends to make another run at penetrating the consumer tablet market this year — a market that Apple utterly dominates by every metric — and in order to do that, it's going to need a game plan. "The educated consumer realizes it now that they're either picking the Apple ecosystem or the Microsoft ecosystem or the Google ecosystem... we're going to do a better job at making people understand what ecosystem they're buying...