"That’s why we’re generally undervalued as a profession. Because people still consider design something that can be ultimately done for free without little consequence. Here’s a little truth: design is a powerful force behind capitalism, politics, and social movements. You wouldn’t ask a carpenter to make you a chair for free and promise to spread the word about it would you? You wouldn’t go to a grocery store, fill your cart up, and tell the manager that he’ll get good exposure if he lets you walk out free of charge, would you?" cont