There's a paradox going on in TV sports. No one of course knows what the future media landscape will be maybe as soon next February, and yet content is so coveted, networks are signing rights deals
running deep into the next decade. ...Read the whole story

After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using set-top-box data and a new device known as a code reader. The new system would bring daily ratings to the diary-only markets that now only receive ratings four times a year during sweeps periods. ...Read the whole story

News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up more than 8%. Two publicly traded units would be newspapers and publishing, and film and TV. ...Read the whole story

From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

Liberty Media has been awarded $950 million from a federal court, stemming from a lawsuit it filed in 2003 against French media company Vivendi in connection with the sale of USA Networks. Liberty's claim was that Vivendi kept its dire financial condition secret -- as Liberty and other investors were in the process of agreeing to sell USA Network assets to Vivendi in December 2001. ...Read the whole story

State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State Farm will also be on Draft coverage on NBA TV, on NBA.com, and on the NBA's Facebook and Twitter social media channels. ...Read the whole story

Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But it seems viewers need more enticement. ...Read the whole story

And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message on New York Times Square's digital display, the largest billboard of its kind in the country. ...Read the whole story

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If we're engaged in a TV partnership, do you need me more than I need you? Is that what's happening for Netflix?After all of last year's turbulence concerning price changes, name changes, and apologies, Netflix continues ...More

Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers going to stores and buying more ...More

So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that women would finally (finally?) get a voice on television, it turns out ...More