10 Ways to Increase Traffic to Your Website

Your brand’s website is its digital home; it’s where you generate leads, make sales, and provide customer support. Traffic is therefore very important. All marketing professionals have tactics for increasing website traffic, and in this post, we’ll share ten of our favourites!

1: Focus on Socials

Social media marketing has exploded in recent years. It allows you to make a connection with your audience, and amplify your reach into their existing networks. Ensure that you have a strong presence on social media, and make an effort to engage with your existing and emerging audiences. Make sure to include links to your website in your social posts.

2: Be Clever with Email Marketing

Email marketing gets a negative press, but it can be very effective when you know how to use it appropriately! People are using email every day, and when you create engaging content, it’s not difficult to make a connection. Click here to find out more about the top 3 affordable email marketing services.

3: Optimise Your Page for Search Engines

SEO remains a powerful marketing force that can really drive traffic to your website. Use the most relevant keywords, image alt text, meta descriptions and internal links to help your website rise up the search engine rankings.

4: Use Internal Links

Let’s focus on one of the most important aspects of SEO; linking to relevant content on your own website. For example, if you have a how-to page, it’s a good idea to provide direct links to relevant products. And cross-posting your blog content is a great way to keep visitors on your site.

5: Set Up a Blog

A blog is the perfect platform to provide interesting content that also generates interest in your brand, leads, and eventually sales. Tailor content to your target audience and use enticing titles – but don’t be tempted to go for clickbait!

6: Make Sharing Easy

Ensure that there are clear, easy-to-use share buttons for your blog posts, product pages, and informational pages. Encourage visitors to share your message with their own networks, and enjoy the boost in traffic!

7: Create a Knowledge Base

For the overwhelming majority of entrepreneurs, the main reason for starting a business stems from a genuine interest in the industry. Use your specialist knowledge to create evergreen educational content for visitors, and establish your website as a subject authority.

8: Check the Competition

It’s a good idea to keep an eye on what your competitors are doing. Check the formats that they’re using, the style of content they’re posting, and take inspiration for your own website.

9: Advertise on Facebook

Facebook ads are simple to set up, come in several effective formats, and allow you to tap into a base of over 2 billion monthly users. Promotional content on Facebook is also super shareable!

10: Make Sure Your Website is Fast and Responsive

There’s no point in driving people to your website if it’s not helping you to make conversions. Test your website to ensure it’s fast, responsive, and tailored to the needs of your audience.

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