Sanford Health Concierge Services

A framework for the program was in place, but few people within the sprawling health system knew about the plan. The manager of guest services, tasked with overseeing the program in Fargo, needed help sharing the details. Reach Partners was asked to inform departments and staff and then to identify how to use each department’s communication touchpoints to distribute details of the new services to patients and their families.

Sanford’s concierge services were designed to meet the needs of patients beyond what happens within the hospital or clinic. For example, the concierge helps out-of-town patients and their families identify nearby hotels and transportation options.

“The patient is taken care of when he or she is in the hospital,” Anita says. “The concierge services are an added value to assist the whole family during that time.”

Important to the project’s success was an understanding of how departments communicated with patients and their families. Anita met with stakeholders who included everyone from nurses who call patients before day surgery to the hospital’s patient advisory council to emergency room personnel.

Much of her time was spent asking questions and documenting feedback.

“We needed to find the best way to get this information to patients and asking good questions was important in doing that,” she says.

After meeting with key staff and determining how best to inform patients and their families, Anita coordinated the completion of communication assets. These included updated phone scripts used for pre-scheduled surgeries, flyers for patient packets and website updates.

“She showed professionalism with her presentation and communication skills, and through this project continues to demonstrate versatility in the ways that Reach Partners can provide business support,” says Chris Hames, guest services manager at Sanford Health.Sanford’s pilot project was a success. Thanks, in part, to feedback gathered and information distributed by Reach Partners, the guest services manager justified adding a full-time position to staff the concierge service.