ACN - Digital - Analytics - Marketing Analytics Analyst - 11

Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. To learn more about Accenture Digital, follow us @AccentureDigi and visit www.accenture.com/digital.
Accenture Analytics, part of Accenture Digital, helps clients to use analytics and artificial intelligence to drive actionable insights, at scale. Accenture Analytics applies sophisticated algorithms, data engineering and visualization to extract business insights and help clients turn those insights into actions that drive tangible outcomes – to improve their performance and disrupt their markets. With deep industry and technical experience, Accenture Analytics provides services and solutions that include, but are not limited to: analytics-as-a-service through the Accenture Insights Platform, continuous intelligent security, machine learning, and IoT Analytics. For more information, follow us @ISpeakAnalytics and visit www.accenture.com/analytics.

Digital (Analytics) – Marketing Analytics: An analyst in Accenture Marketing Sciences – Marketing Analytics understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a marketing/ retail business performance improvement initiative.

Location: Gurgaon/Bangalore

Key Responsibilities:
• Working through the phases of project:
- Define data requirements for creating a model and understand the business problem
- Clean, aggregate, analyze, interpret data and carry out quality analysis of it.
- Set up data for statistical modeling
- Development of statistical/econometric models.
• Working along with the team and consultant/manager
• Looking for insight and creating a presentation to demonstrate these insights.
• Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects

Must Have Skills:
• 2-3 years of relevant work experience in consulting/analytics with reputed organization is desirable.
• Must have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R, SAS.
• Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.
• Proficient in Excel, MS word, PowerPoint, etc.

Good to Have Skills:
• Strong analytical skills
• Good team player
• Attention to details
• Good communication skills

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