Domlija is currently CEO of MEC China and has over 20 years experience in media and marketing in UK and China. His previous roles include chief strategy officer at Mediacom and managing director at Mindshare.

“We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now,” said Tim Castree, global chief executive officer of MEC and NewCo.

“With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Gordon’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo China a formidable future-facing agency,” he added.