Alana Bra by Bravissimo

This is our best-selling style and the one most used by our fitters in store because of the fab fit, shape and support it offers.

Standard - UK First Class Post: £3.95

We normally aim to despatch your order within 3 working days, so you can expect delivery within 5 working days – if you live overseas this may take a little longer. Some items that show as in stock on our website have slightly longer delivery times – around 4-7 days. This is usually because they are not available at our warehouse, but have to be recalled from one of our shops before we can send them to you – we’ll do this as quickly as we can.

Next Day - UK Only: £6.95

These orders must be placed by 4:30pm, Monday-Friday, to guarantee next working day delivery. Exceptions apply – click here for more details.

Europe: £5.95

Rest of the world: £7.95

If you live outside the EU, please be aware that local customs or import duties may be charged when your parcel reaches your country. We have no control over these charges, so unfortunately cannot predict what they will be.

FREE UK returns

If you are not entirely happy with your purchase we are happy to refund or exchange items. Please return them to us unworn, with all labels intact, within 28 days. You can do this free of charge in the UK by using the freepost label included in your order, printing a freepost label from our website or in one of our shops. Bravissimo will insure your parcel if you obtain a free proof of postage certificate from the Post Office (UK customers only). If you are looking to exchange any items no further postage and packaging charges will be incurred.

For full details of our returns policy or to download a freepost label click here.

This is a lovely style bra and fits really well. Unfortunately, after only having this for 3 months, the wiring has come out and now digs into me. Is there anything Bravissimo can do in terms of exchange, as under Consumer Laws, we should entitled to a refund/exchange if the product is not fit for purpose, especially as I have only had this 3 months. I'd love to buy this in future because of it's style and comfort.

True To Size:
Fit & Support:
Product Quality:Value For Money:Style:

Size Bought/Tried: 34HH

Where Bought/Tried: Instore

Yes, I would recommend this product.

Was this review helpful?

Bravissimo customer services: Hi Catherine,
I believe that you have recently been into one of our stores to discuss and exchange this item, I hope that they were able to help you out but please let us know if we can be of any other assistance by contacting our Customer Services Team directly.

I just wanted to say that I've had lots of Alana bras over a few years (in various colours) and have never had a wiring problem (that I can recall!) They do need to be hand-washed in warm water (as do all wired bras!) and because my boobs are heavy I (need to) replace mine every 3 months - perhaps this prevents the problem? Anyway, I would say don't give up on them!

I was introduced to the Alana bra during pregnancy as the curved band fitted well with my bump. Not only is this bra comfortable it offers great support and washes up brilliantly. Post pregnancy I'm now an Alana convert and have been fitted another twice each time trying different styles but always returning to my old faithful!!! I love the different colours depending on the season, I have had this bra in black,nude,white,blue and scarlet. An all round great value bra.

I have bought this bra in several different colours. I have had the same problem with almost every bra, as its approaching the 6 month, or worse still just beyond it,the wire pops out. Its the best fit of bra for me and when I took the last one back I was refitted. The bra size was correct, the sales advisor assured me the problem with the wires had been addressed. Its just happened again, and again not long out of the 6 month period. Its frustrating and making me reluctant to try again.

Reviews for other colours

I have purchased two of these bras in different colours. They fit like a glove and are supportive, HOWEVER I have had to throw both out because the wire has come through badly on both sides. I tried stitching the opening but it was no use. Both bras have been hand-washed and could easily still be worn for a lot longer - even the tags are not at all faded. But I have to bin them as the wire comes out 4-5cm and it hurts a lot. Very disappointed x 2.

True To Size:
Fit & Support:
Product Quality:Value For Money:Style:

Size Bought/Tried: 28GG

Where Bought/Tried: Instore

Yes, I would recommend this product.

Was this review helpful?

Bravissimo customer services: Hi Kim - We are sorry to hear of the problem you have experienced with two of your Alana bras and can understand how disappointing this is. We hope that the e-mail we have sent to you is helpful.

When I first got this bra I was just excited to have found a small enough band with a big enough cup. That being said, considering it's a KK cup size, I feel the back band could afford to be a bit more substantial. Additionally, if you're heavy on top, I find the detail at the top lacks stretch and creates a "double boob" at certain angles.
Overall, I do like the bra and wear it quite regularly (in hopes of it fitting a little better once it's broken in).

The fit is great (i had to go up a cup size) and i feel very supported its a good all rounder bra. You must wash these bras as recommended by the fitters, by hand in lukewarm water I've had 4 of these in different colours and they retain their shape support and colour, the only colour i didnt like was the navy for me its wishy washy and i exchanged it with no issues for the nude and pink. Bravissimo bras are the best fitting for me. Please bring out more colours!!

I love this bra, so much so that I have purchased it in nearly all the colours that it’s made in :-) It fits perfectly, gives great support and I know when I order it will fit - yey!
However there is something wrong with the quality of them just now. In the last 6 months all four of the Alana bras I have bought, the underwire has came through – the last of which happened this afternoon (ouch!). I hand wash my bras so it’s not like they are getting mangled in the washing machine. It is really disappointing and as much as I love the fit I am not sure I want to risk paying another £28 only for it to happen again. :-(