word of mouth

I had a long-time friend and his wife over to the house the other night, as they were visiting from out of town. As we sat and talked after dinner, the main topic was raised by them. They are both attorneys and wanted to know if the Internet Squeeze had any application in the legal […]

Icelandair probably does not pay much attention to social media, and because of this they are missing the boat (er, plane) on a great viral marketing opportunity. You see, when an extraordinary customer service issue arises, it makes for great viral fodder, but if only somebody chooses to use it. This is word of mouth […]

Change has arrived, and companies can now utilize specific tools and applications on the internet to secure a long-lasting relationship with these customers, and leverage their satisfaction into future transactions and increased word of mouth business. The modern internet marketing professional continuously seeks new tools and methods to leverage customer satisfaction into additional selling opportunities. […]

As we continue our series of articles on how to implement a high-gravity sales vortex for your organization, it is important to know that each of these primary pieces of the puzzle are critical if you want to grow your company from a brick and mortar operation to one that dominates through a strategically balanced […]

I do not proclaim to be a student of the history of advertising, but I think it is an important discussion point in our journey to understand why we have seen companies struggle with adjusting to the new marketing paradigm. Advertising most likely got its start when the first caveman had something of value that […]