How Kajetting started their logo design journey

Company name

Kelly's Australia

Overview

We are a water jetting company, operating for 15 years but now expanding into ultra high water jetting. That's pressure cleaning but using in excess of 36000 psi. Though we're from a small town we are professional and have high quality and safety standards. We want our logo to portray this professionalism.

Tell us a bit about who you are and the people you reach

We're targeting the mining and construction industries. They look for safety first, then cost. First contact with new clients is usually engineers and/or project managers.

Requirements

We want a simple logo to be used on web site etc, but also on uniforms. Would like the company name incorporated, but also have a graphic that can stand alone like the Commonwealth Bank logo.