Telecom Launches Unlimited Broadband Data Plans

New
Zealand’s biggest broadband provider gives customers
freedom to dive in and do more online, while having
certainty about their monthly bill.

Telecom, soon to be
Spark, has announced that it will offer residential
customers Unlimited Broadband Data plans from today.

The
Unlimited Broadband Data plans range across all data speeds
from the basic ADSL through to Ultra Fibre, and start from
$99 a month on ADSL when bundled with one of Telecom’s
Ultra Mobile plans.

Telecom Retail Chief Executive Chris
Quin said “we’re seeing demand for broadband data almost
double year-on-year, as New Zealanders fundamentally change
how they live to do more and more online. Many of our
customers are now going online for everything from watching
TV shows to playing games with friends to shopping to
talking to family. This means for the average Kiwi data is
an increasingly valued commodity.

“Over the past few
years we have increased our data allowances on a regular
basis to accommodate this growing demand. However, we think
the time is now right for Telecom – as New Zealand’s
biggest broadband provider - to offer a plan that gives
customers the freedom to do everything they want to online
without worrying about what their bill might be at the end
of the month, and so we’re introducing our Unlimited
Broadband Data plan.

“This plan comes on the back of
some big strides we’ve made across our network to give our
customers what they need to get on and do more in the
digital space. We’ve launched free WiFi, 4G, Ultra Fibre,
free Spotify – just to name a few examples.

“When we
announced that we were changing our name and invited New
Zealanders to tell us what they wanted Spark to be about,
Unlimited Broadband Data plans were one of the most
asked-for products. We see this as another crucial step in
our transition to Spark – a company that will give New
Zealanders access to the incredible experiences that data
enables.”

Mr Quin said that given its expected
popularity, Telecom may need to manage traffic on the
Unlimited Broadband Data plan, particularly at peak times,
to ensure the best experience possible for the greatest
number of users. This traffic management would aim to
prioritise time-sensitive traffic such as Skype, TV
streaming or gaming.

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