It has a very refreshing and a mild cinnamon taste. Actually it tastes like Coke Cola. The great thing is that it doesn't contain alcohol or any chemicals. Good price for that quantity.
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I had trouble years ago with the beginnings of periodontal disease. I credit the diligent use of this mouthwash, along with Jason Healthy Mouth toothpaste, with getting my dental health back up to par and maintaining it to this day.