One of the designers who made it happen

Thank you for this great design and for your insightful responses to my feedback throughout the process

- Sscastell

How Ewel started their logo design journey

Who are you known as?

Local Government Institute of Wisconsin

Tell us a bit about who you are and the people you reach

The Local Government Institute of Wisconsin, Inc. is a not-for-profit, non-partisan corporation representing all citizens of Wisconsin at the local level and created to conduct research, enhance collaboration, and educate the public and policymakers on ways to improve local government's ability to serve the people. Website: http://www.localgovinstitute.org

Logo types to explore

Pictorial mark

Abstract mark

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

• Main message should be collaboration
• Needs to equally represent urban and rural interests (or neither specifically)
• Demographics include a broad spectrum of age, gender. Elected officials and municipal staff are the primary audiences. Trend toward educated individuals with an interest in community and working together.
• Needs to have condensed and expanded versions (i.e. just initials and spelled out). Tagline is ‘Bringing Local Governments Together to Serve’