Apple, iAds and Antitrust – whose war is it, Google?

It was bound to happen, right? Google got AdMob through thanks to Apple’s clever competition, iAds. But afterward, Apple pulled the welcome mat from big time advertisers such as Google’s AdMob. While Apple and Google are at it, the devs they represent are caught in a nasty loop. Adverts are their stake, their money, their hard work – a portion that the recent Apple/Google spat is threatening. Competition is good for driving innovation in the hardware/software market, but get over it Apple and Google: the advertising segment isn’t about you, it’s about the developers. Forcing them to take sides will win you an antitrust lawsuit which I hope both of you lose.

Apple: don’t tout your 200 000 apps then bar certain devs from advertising portion on the iDevice because they are represented by AdMob.