Orlando Bloom: Hugo Boss Ad Campaign -- First Look!

Orlando Bloom heats up Hugo Boss‘s latest ad campaign for its new fragrance!

“BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the 33-year-old British actor said earlier this year when he was announced as the new face of the company.

FYI: The pic was reportedly shot by famed photographer Steven Klein.

Also pictured: Orlando going for a ride on his motorcycle on Monday (December 27) in Brentwood, Calif.

When some photographers got too close, he got off his bike and had a word with them!

10+ pictures inside of Orlando Bloom on a bike and in his Hugo Boss ad campaign…