CTS hits quarter million sales

Read the press release about the milestone and the pair of owners who bought CTS 250000 and 250001.

Taking home a new Cadillac is a special occasion, and this was especially true today for the Luyber family. At Gold Coast Cadillac in Oakhurst, N.J., twin sisters Tara and Robin Luyber each brought home a new CTS. This special day for Tara and Robin was also a milestone in Cadillac history, as the CTS crossed the quarter-million threshold in total sales.

â€œThe 250,000 th CTS sold marks an important moment for Cadillac,â€ said general manager Jim Taylor. â€œCTS sales increased in each of its first four years on the market, an unusual phenomenon in our industry. Weâ€™re very proud that consumers have reacted so positively to this car.â€

Which of the Luyber sisters owns the car that is precisely the quarter-millionth CTS? Given that the cars were purchased in tandem at Gold Coast Cadillac, the top-selling CTS dealership, that race officially ends in a tie.

â€œCTS has built a strong record of success on many levels,â€ Taylor said. â€œIt has exceeded our goals for sales volume, set new design trends, won championships in racing, and earned awards for quality and customer satisfaction.â€

CTS sold more than 61,000 units in the U.S. in 2005, compared to roughly 38,000 units in 2002, an increase of 60% over that period. This sustained sales growth is counter to conventional industry logic that says a new carâ€™s hottest sales occur shortly after launch.