This behavior is always somewhat mystifying, given that the new iPad isn't all that different from the iPad 2 and that iPads were easy to pre-order online.

But then, this happens every time Apple releases a new product. And the devotion and fortitude of the Apple zealots is as inspiring as it is bizarre.

Of course, we all have limited time on this earth, and most intelligent folks do not willingly choose to spend several days of their lives waiting in endless lines if there is a more efficient way to get Apple's new products first.

And there is.

And not just by mail-order or pre-order.

Instead of choosing to wait in a store with a massive line, you can just walk into a store with no line and buy your new iPad there.

Our gadgets god Steve Kovach, who loves Apple but also thinks different, did that this morning.