SHARE First & Worry About Everything Else Second This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". Process is product means everything you are doing right NOW is a product.

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create.

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world.

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE.

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed.

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another. Business are able to use social media in many different ways to help there company and to expand the company to different publics. By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world. One reason why social media is important for a business is advertising. In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias. Advertisement on social media can be run twenty four hours a day, seven days a week. It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide. When you are reaching consumers worldwide the chances of your company making it big increase significantly.

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well. Using cost-effecting is another important reason why social media is so important. It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper. A company can launch a new product on a social media site for free! To add to this by using social media the company is also able to be time efficient. When advertising or simply working to reach target consumers and publics, it is made easy with social media. On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites. These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers. Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.