Where did the brand you trust most rank in our most recent TV Trust survey? Take a look here.

These new findings suggest “trust” may pivot on the winds of political providence. What are TV News brands doing about it? Here’s what one brand is doing.

In a heal-thyself-related “trust” measure, trust levels­ in the
President – by political affiliation – are down again this wave: Democrats 10%
(-4%), Independents 19% (-3%), and Republicans 30% (-5%).

For all brands – both media and political – it might be worth remembering trust takes years to build, seconds to break, and forever to repair.

Find out more about what makes customer loyalty happen and how Brand Keys metrics is able to predict future consumer behavior: brandkeys.com. Visit our YouTube channel to learn more about Brand Keys methodology, applications and case studies.

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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Our measurement methodology correlates very highly with sales and profitability, making it an accurate means of predicting sales and future in-market behavior.