One marketers quest to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0.

Thursday, November 29, 2007

Virtual Marketing is a Reality!

First it was virtual worlds, then virtual shopping now it's virtual workspaces! Qwaq, a company that creates 3D collaborative environments for meetings just grew their piggy bank by $7M to grow the company. Similar to Second Life it uses avatars so that each person has a virtual self - but with the focus on an actual 'workspace' there is a focus on sharing and collaborating office apps including Word, PowerPoint, Excel and others. Their initial customer list which includes BP, Intel and HP, is impressive and it validates the growing interest in virtual 3D worlds.

3D Product DemosAlready companies like Cisco, Intel and even smaller companies like Mirapoint offer 3D product views. The virtual products are also starting to replace those that get shipped out for roadshows and tradeshows with the help of companies like Kaon Interactive which bring the interaction on a large touch screen so your products can be there without really being there.

3D Holographic PresentationsMusion Systems takes that a step further with true Star Trek 'Beam me up, Scotty' type of functionality where you can have a 3D holographic image of a person appear next to you on a live stage - even if that person is thousands of miles away!

3 comments:

Loved your post on Virtual Marketing. We’re on a quest to reduce our event spend by 50% and our CMO has challenged us to find ways to use virtual reality to do this, but to stretch the thinking (i.e. just don’t come back with Unisfair or 2nd life).

Where netting out is that what has really changed is that the consumer is control and we must have a 2 way conversation. In building this 2 way road we must use virtual tools but not in a stand alone way. We need to use these tools but also have them drive to communities (role based) to extend the dialogue and build a meaningful relationship.

Holograms are some of the fascinating things shown in movies and sci-fi shows. They are the things of future, smart and creative. How about using them to promote your product or your brand? Yes, it is more than possible with help of the Olomagic holographic displays available for sale. http://www.olomagic.com/