Website Responsiveness: Could It also be Hurting Your SEO?

Making the shift to responsive design is a necessity for those seeking to improve their website. There are, after all, many users browsing through their smartphones. It calls for website owners to provide a seamless browsing experience on all platforms.

There are hidden dangers to switching to a responsive design, however. It is essential that companies balance website responsiveness with increased rankings.

A Lack of Home Page Content

A minimalist approach is becoming popular among website designers as it reduces the clutter on the home page and makes for an easy, clutter-free browsing experience. A minimalist website could, however, do more harm than good if it entails taking out important content from the home page. Make sure your home page still gives browsers a clear idea of what your site is about, before linking to other web pages.

Reshuffling Text Links

Your site’s SEO performance will depend on its internal link make-up. Changing, removing and adding text links are attempts to make a website appear uncluttered and user-friendly.

Take heart: haphazardly removing links on a site will change everything from an SEO perspective. Your home page is still the most powerful influencer you’ve got; create a plan that organises site content in a more logical way.

Adding Header Tags

Websites use header tags to emphasise important elements on a web page. With the help of a tag, users may easily follow a hierarchy of sections or structured content. To optimise your content, include one H1 heading per page, as it could help in out-positioning a client on a search results page.