“Gucci has a rooftop on Rodeo Drive in the store, with a private entrance,” Bottura explained. “It’s an amazing building. The way we are playing in Florence is the same way Gucci is playing with fashion. Taking details from the past 70 years and matching with new ideas to create a new aesthetic. A new fashion. A new word. Pushing boundaries. We are playing in the same way at Osteria Gucci.”