Название: Challenging the Big Brands (Вызов корпоративным брендам)Издательство:Rockport/RotovisionКлассификация: Графический дизайнПродажи и маркетингISBN: 1564969053ISBN-13(EAN): 9781564969057ISBN: 1-56496-905-3ISBN-13(EAN): 978-1-56496-905-7Обложка/Формат: HardcoverСтраницы: 192Вес: 1.015 кг.Дата издания: February 1, 2003Поставляется из: АнглииОписание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were challenger brands. Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that distinguished the campaign from those of their competitors. Each case study includes insights - both from the client company and the design firm - on the creative processes behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone involved in launching new brands into a competitive market. Дополнительное описание: Кол-во стр.: 192 Формат: 285 x 225Дата издания: 2003Страна : USAКруг читателей: general; undergraduate; postgraduate; research, prИллюстрации: 200 colour imagesВес: 1015

Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

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Автор: She-ReenНазвание: Brands A To Z - TrippenISBN: 981245943X ISBN-13(EAN): 9789812459435Издательство: ACC-distribution titlesРейтинг:Цена: 2712 р. Наличие на складе: Есть (1 шт.)Описание: 'Brands A to Z: Trippen' tells the captivating tale of the quirky, award-winning German brand. This book will offer an insight to Trippen's history, along with exclusive interviews and an overview of the shoemaker's most successful products and ad campaigns.

Описание: Fin-de-siecle Vienna was home to some of the most extraordinary minds of modern times, and was a vigorous melting-pot of radical new ideas and concepts in every field. Comprising twenty-five essays on the key movements and figures of the era, this illustrated book offers a portrait of this astonishing cultural ferment.

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Название: Taken by Surprise: Cutting-Edge Collaborations between Designers, Artists and BrandsISBN: 3899554213 ISBN-13(EAN): 9783899554212Издательство: GestaltenРейтинг:Цена: 4117 р. Наличие на складе: Есть (1 шт.)Описание: Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.
Taken by Surprise is a collection of communication measures that are sophisticated and relevant enough to overcome these hurdles. They include limited special edition products and signature collaborations between brands, artists, and designers such as those between Julian Schnabel and Maybach, Issey Miyake and Dyson, Sagmeister and Levi’s, Olafur Eliasson and BMW, Jonathan Meese and Staehlemuehle, Terry Richardson and Colette as well as other innovative work by the likes of Damien Hirst, Red Hot Chili Peppers bassist Flea, David Lynch, Geoff McFetridge, and Pharrell Williams.

Описание: Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books
explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the
marketplace. Challenging the Big Brands offers brand creators, graphic designers and advertising executives an inside look at the graphic design elements that have helped transform
unknown companies into household names. Illustrated throughout with dozens of successful graphic design strategies, this in-depth exploration shows the finished pieces that
distinguished the campaign from those of their competitors.

Each case study includes insights - both from the client company and the design firm - on the creative processes
behind the projects and the brilliant moves that helped catapult them to the top. Distilling valuable lessons from international brand success stories, this visual guide is a must for anyone
involved in launching new brands into a competitive market.

Описание: In this provocative book, H. W. Brands confronts the vital question of why an ever-increasing number of Americans do not trust the federal government to
improve their lives and to heal major social ills.

How is it that government has come to be seen as the source of many of our problems, rather than the potential means of their
solution? How has the word liberal become a term of abuse in American political discourse? From the Revolution on, argues Brands, Americans have been chronically skeptical of their
government. This book succinetly traces this skepticism, demonstrating that it is only during periods of war that Americans have set aside their distrust and looked to their government to
defend them. The Cold War, Brands shows, created an extended, and historically anomalous, period of dependence, thereby allowing for the massive expansion of the American
welfare state.

Since the 1970s, and the devastating blow dealt to Cold War ideology by America's defeat in Vietnam, Americans have returned to their characteristic distrust of
government. With the collapse of the Soviet Union in 1991, Brands contends, the fate of American liberalism was sealed - and we continue to live with the consequences of its
demise.

Описание: This work focuses on the sea change in American politics from the 1960s to the 21st century, from a time when liberals created bold government programmes
to solve important social problems, to contemporary distrust of government and rejection of liberal ideals. H.W. Brands delineates the intimate connection between the rise of postwar
liberalism and the emergence of the Cold War.

When the Cold War ended and Americans ceased to feel dependent on their government for protection, the fate of liberalism
was sealed.