What "Word of Mouth" for Offline Marketing is "Social Media" for Digital. Today, I come crossed a security Issue in the Banking Institution Site. I immediately tweeted them the issue…. In few minutes, I got a automated response with a form link that i need to address the issue in the form. This is ridiculous experience for a whistle blower who escalates the security issue with the bank with a good intent to solve the issue as early as possible to protect the consumer. These type of automated message will tarnish the reputation of the institution. As human, we expect other human will respond from the other End (Via Social Media)…. Automation is good, but one should know Where to automate & what to automate….