G &G Creations Wins ‘Future of Design’ Competition

The winners were announced March 12, after finalists made a live “Shark Tank”-like presentation to a panel of judges and an audience of industry VIPs, press and fellow designers.

“We are overwhelmed and so proud,” said winning designer Vahe Ghazarhian on behalf of his team. “We have been working on our application for a very long time and we used all the feedback and advice we’ve gotten since last year’s contest when we were a semi-finalist. We have improved every aspect of our business since last year to better align our efforts with our potential.”

The Future of Design contest is a business incubator competition that nurtures emerging design talent in the fine jewelry industry. It is unique in both the extent of the prize package it provides and that it puts the designers’ business acumen on an equal footing with his or her design talent. It was created in 2012 by Cindy Edelstein of the Jeweler’s Resource Bureau and Andrea Hill of StrategyWerx.

The contest was judged live at MJSA Expo New York by Edelstein, Hill, Hedda Schupak, editor of the Centurion Newsletter, and Ann Arnold, president/CEO of Lieberfarb. An additional judge who had been actively involved in the judging process up to this point, Bruce Pucciarello, owner of Novell Design Studio, couldn’t be present at the live event but his opinions were factored into the decision.

The winners of the Future of Design Competition with the judges.

"The judging was one of the most challenging tasks I've ever faced," said Edelstein. "The margin of difference between the three finalists was paper thin but in the end the judges felt that G&G Creations had the most powerful mix of amazing product design, agile business practices and marketability. They will become an important contribution to the fine jewelry community."

As the winner, G&G Creations will receive business services and support from a variety of industry organizations that have come together in their support of the next generation of jewelry designers.

The live finale included 10-minute presentations by all three finalists, including runners-up Lisa Adkinson of Lisa Robin Jewelry, and Suneera Swarup of Suneera Fine Jewelry Design. Each designer was tasked with making a final pitch to the judging panel that explained their work, inspiration and plans for the future. Panelists and audience members, including competition “dream team” members Robert Lee Morris, Penny Preville and Lisa Jenks probed further into each designer’s vision with tough questions about manufacturing, retailers, marketing and price points.

While G&G Creations was named the winner, co-creator Andrea Hill noted that all three finalists will receive help in the coming months. “We have a deep commitment to the three finalists. We feel strongly that everyone who entered this contest should benefit somehow,” Hill said. “All designers receive a 5-7 page analysis and recommendations report regarding their application. We are trying to help a wide swatch of designers grow stronger businesses.”

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