Cool Places to Work

Marketing Associates LLC's annual "Peep Show" is one way that brings out the team's creativity: departments create themed displays only using Peeps. The company was named a Crain's Cool Place to Work in 2017.

Collaboration = innovation

By Crain Content Studio

For Marketing Associates LLC, workplace culture is built on innovation, creativity and community involvement.

Those attributes helped the Detroit-based marketing company earn a spot as one of the 100 Cool Places to Work in Michigan for 2017. Marketing Associates, celebrating the company's 50th anniversary this year, provides marketing, analytics and technology services to global clients across multiple industries.

CEO Mark Petroff says connecting to the community is one of the company's core values.

"Our work in the community gives our team perspective on the bigger picture beyond just coming to work every day," Petroff said. "Our culture of giving back is very important to us and is one of the main reasons we moved to Detroit. We care about the revival of this city."

Two organized efforts — Community Action Fridays and Random Acts of Kindness Week — help employees disperse gifts and volunteer time throughout the community.

In addition to their community involvement projects, Marketing Associates employees participate in social activities together. Beach parties at Campus Martius, surprise ice cream socials and poker walks are among opportunities for employees to connect with one another.

"Opportunities to collaborate inside and outside of the office drive innovation," Petroff said. "Our team comes together to deliver creative solutions to our clients' biggest problems. And, the best part about our culture is that we get the job done while also having fun."

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