This BBC article looks at the way “media groups are now using podcasts to challenge broadcasters such as the BBC.Last week,The Guardian newspaper announced that the Ricky Gervais Show had been downloaded over two million times,having already topped the Apple iTunes download charts on both sides of the Atlantic.Now other media owners are racing to get into the audio business”.Further,”the Daily Telegraph has gone further,appointing its own podcast editor,Guy Ruddle”.He said,”we are the only newspaper that is doing anything vaguely resembling a daily news bulletin,with news and comment and analysis,”he said.”That to me is the future,the ability to give people an audio version of the newspaper and,eventually,for them to be able to scroll through items and pick out bits they want to listen to or not.”