New Dallas partnership takes hassle out of meal planning and shopping

New Dallas partnership takes hassle out of meal planning and shopping

If you lack the time — or patience — for meal planning and grocery shopping, there's a solution. PlateJoy and Instacart will debut a unique partnership in Dallas that takes the hassle out of dinnertime.

PlateJoy — a meal planning company from San Francisco — aims to make healthy eating as accessible as possible. Users take a quick online quiz to determine their preferences (how many people they're feeding, favorite foods, allergies, weight loss goals), and then PlateJoy creates a daily or weekly meal plan complete with shopping lists and recipes.

And that's where Instacart comes in. Starting Wednesday, August 24, Dallas users have the option to send their PlateJoy list to Instacart, where a professional shopper will pick up the ingredients and deliver them in as little as an hour. Instacart works with Whole Foods Market, Kroger, Central Market, and Tom Thumb.

This partnership has slowly been rolling out to select cities across the U.S. since May and launched early this summer in Austin, Houston, and San Antonio.

"The reality is that most people cook, and most of us want to eat better. People are absolutely starting to understand that what they eat affects how they feel and that cooking with fresh, whole foods is what's going to make a difference. But making that change needs to be personalized and easy — there can't be a lot of planning involved," says PlateJoy founder and CEO Christina Bognet.

PlateJoy memberships cost $59 for a six-month subscription and $89 for a 12-month, and Instacart charges $6 for a delivery over $35, and $8 for a delivery under $35.

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