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One Stop Branding SolutionsTue, 15 May 2018 03:11:27 +0000en-UShourly1https://wordpress.org/?v=4.9.6Basics needs of becoming a Market leaderhttps://techconsultants.com.au/basics-needs-of-becoming-a-market-leader/
https://techconsultants.com.au/basics-needs-of-becoming-a-market-leader/#respondFri, 05 Jan 2018 08:30:51 +0000http://techconsultants.com.au/?p=4130Planning and hard work are the basics of becoming a market leader. It is a process that takes time, patience, and above all a great strategy.
In Sydney, Startups are mushrooming all around you today. So, what is it that you should be doing to establish your concept in today’s competitive world?
Let’s see what can help you in attaining and maintaining and an irreplaceable position in Australian business scene
1. Identify the opportunity:
Online competition today is harder than ever. It is surprising, how many people set up an online store before choosing a relevant opportunity. That could be disappointing!
Choosing the correct products is of utmost importance because it impacts every aspect of your business. Forget about fancy facets like a unique theme and a happening business name! They’re important too, however, the most crucial thing is what will you sell and the selling price.
2. Cater to the niche:
Narrower the market, bigger is the scope!
Commanding a headship in a conventional market of Sydney is not easy. One must figure out the specialized product or service for a narrow market rather than target a broad and flooded market.
3. Remarkability:
Being average makes you forgettable!
Even if your product is a class apart and sits high up in the niche segment, there will be competition. One must distinguish themselves from the rest of the niche industry. Seth Godin in his book Purple Cow defines remarkability as
Worth talking about
Worth noticing
Exceptional
New
Interesting

To become a leader, focus on what can set the business apart and challenge yourself. Enhancing the products with extraordinary services could be a great way to gain monetary benefits.
4. Be Rapid
In this era of startups, it’s a great idea to not sit on your ideas!
After you have your product in place, consider launching quickly. In the beginning, your product will not be perfect as it’s an ever-evolving process. Customer feedback is the key that will help you develop your product further, for better. Figure out what the customers looking for, and what are their problems.

5. Customer delight
Customer satisfaction is the passé!
Thanks to the social media! The customers today are very powerful. Open reviews are making and breaking businesses. Your potential clientele today majorly believes in what they read about you online.
High-quality products and services are the ultimate keys to impress the customers. However, it is imperative to make them feel important by validating their feedback. It is crucial that positive online reviews are thanked for. About negative ones on social media, use them as an opportunity to get in touch with the customer and resolve the issue. This will make them loyal.
6. Exquisite Marketing Strategies
Partner with the best of the digital marketing agency in Sydney to create an impact on the market and impress potential customers. Joining hands with a professional branding agency helps your product become a popular brand.
Some effective ways of reaching potential clients are
• Search Engine Optimization
• Pay Per Click Advertising
• Social Media Marketing.
• Content Marketing.
• Affiliate Marketing.
Hire the bestdigital marketing company in Sydney to attract customers. Outsourcing marketing, brings in new ideas and a fresh approach that gives an excellent outlook to your products.

]]>https://techconsultants.com.au/basics-needs-of-becoming-a-market-leader/feed/0Need to generate more QUALIFIED leads? Here are 9 ways you can go about it.https://techconsultants.com.au/need-to-generate-more-qualified-leads-here-are-9-ways-you-can-go-about-it/
https://techconsultants.com.au/need-to-generate-more-qualified-leads-here-are-9-ways-you-can-go-about-it/#respondThu, 30 Nov 2017 12:45:46 +0000http://techconsultants.com.au/?p=4074Need to generate more QUALIFIED leads? Here are 9 ways you can go about it.

Not too long ago, I had a chat with someone whose business wasn’t doing well because he was creating “too many leads” that’s right; TOO MANY LEADS!He was receiving an average of fifty sales enquiries every week and was only able to close one out of the fifty and that didn’t bring in enough funds to pay bills or even sustain the business. If he had less leads, say 10, he’d have had more time to pay attention to each sales opportunity and possibly close 3 or 4 of them and this would have brought in more income.

However, let’s remain focused on the reason for this article: LEAD GENERATION.Driving Revenue And Profit Is The Essence Of Lead Generation It is worthwhile to measure and optimise lead volume if your sole purpose of doing this is getting new clients, more revenue and consequently more profit. However, if you will generate leads for inbound sales, you will have to drive qualified leads and make the most of the value of your sales people’s resources and time.

The following 9 strategies will help you in achieving your goal:

1. Be Able To Identify A Qualified Lead When You See It

The entire members of your organisation need to recognise what resembles a qualified lead. The understanding must be there and it shouldn’t be complicated. Below are some of the definitions you can make use of:

Final decision maker in a private company with annual revenue of $1 to $10 million.
An annual budget of $50K – $600K for digital marketing.

• Business has been operating for over a year.

• Has an established process for lead-and-sales – not e-commerce.

• Determined to take the plunge in the next three months.

• Pleasant to deal with – not arrogant, bombastic or rude.

Knowing all these in the early sales process isn’t always easy however, they can serve as a very useful guide and can ensure people continue to focuse on the end result.

2. Craft Unique Value Proposition That Is Effective

A compelling Unique Value Proposition is the core of marketing and the marketing process should start with qualified lead generation.The UVP term is one that is very commonly misunderstood however, it simply means that unique alluring idea that makes you standout from the other competitors.The UVP is crafted using a technique known as Conversion Kaleidoscope. The fact that UVPs can convince prospects on why they can and should choose you is the major reason UVP is highly important. They help you eliminate majority of the competition even before sales begin. They also go a long way in setting you up for a much focused discussion with a potential client.

Below are some of the SMEs that are getting it right:

Direct SMS is an SMS business which provides mostly SME client base enterprise level support and features without them having to put themselves through the costly account management and bloated overhead structure that most of their competitors offer.

Trilogy Funding is set as “The Property Investor’s Mortgage Broker”. As a property investor, you may get good results speaking to a generalist; however, you will get better results speaking to Trilogy.How’s your UVP?A simple and effective way to find out is to peruse your website and ask yourself: what makes us standout from other alternatives available and is it obvious at first glance?

3. Entice Your Leads With Education-Based Marketing BEFORE Speaking With Them

This is important.

Educating prospects about the details of what makes you standout can be really challenging and time consuming, especially if it is a high-ticket or complex commodity. This is when you can bring in marketing automation; lead nurturing and opt-in marketing. This technique adds great value to you in the eyes of your prospects. They also enable the prospect do some research; select you as their choice even before they contact you.

We extensively employ the education-based marketing with our customers. These are some examples:SMSF Property Capital pre-educates prospects on their business model with the help of reports and other strategies for lead nurturing free of charge and this is done before the initiation of the initial sales conversation.

Technoledge, which is an expert technology-marketing agency, has published The Australian Technology Marketing Blueprint, which contains unique techniques to assist the high-tech companies – with $5 million revenue or more – to succeed in very competitive markets.

4. Invite Prospective Clients Into Your Frame

“Framing” is a model that originates from Neuro Linguistic Programming (NLP). Framing in this context refers to the act of getting the prospect to view their problem and solution through a perspective that will promote your sale.

How can you achieve this?

An amazing approach will be to create a unique framework or language that you own in the prospect’s mind. The Conversion Kaleidoscope mentioned earlier is a perfect example. This framework was created with the aim of creating a UVP that can entice and convert the most profitable clients in the market. I really hope you start thinking in terms of this language and framework because I’m sure you’ll find it useful.

Continuing the discussion with us is the next logical move. This is because it won’t make any sense to call a different company to ask for you Conversion Kaleidoscope.
The Blueprint for Sales Lead Machine is another model we use for generating and positioning sales funnels capable of driving consistent and steady pipeline of ideal clients.
A prospect that has gone through this framework and understood it is more likely to do business with us than a prospect that hasn’t. This is because we will most likely be on similar wavelengths if the prospect read it and still went on to contact us.

5. Create “Little Hurdles” For The Potential Client To Overcome

Making prospects overcome obstacles before they can purchase from you is a very effective way of creating highly qualified leads. The big ticket coaching sales is a perfect example, where you are required to submit application for the program. The application process is designed to make prospects convince themselves that they really want what they are applying for. You could also charge an application fee, initial consultation fee or diagnostic fee before they are allowed access to you.

Anybody who pays any of this is surely a qualified prospect because with that payment – no matter how small – has shown a commitment. Flaming hoops as a concept is hard to successfully pull off. ‘Successful’ here is a keyword. Creating flaming hoops that nobody wants to get involved with is quite easy; it’s just a waste of flaming hoop propane gas. For flaming hoops to work effectively, you need an “ecosystem” of marketing tools surrounding your flame hoop offers.

6. Be In Control Of Perceived Demand And Supply

During the early 2000’s when I still resided in Japan, I took a day trip to Nagasaki. Nagasaki, like every other region there had a special local delicacy, which they made theirs, and Nagasaki had the Castella sponge cakes. It was like every third shop in the tourist region was a Castella shop. There was a particular shop that had quite a number of punters waiting for the opening time and although there were many other shops, I was intrigued by this one.

Well, it was 9 am and this shop opened. Customers filed in and began selecting different cakes, mostly in dozens and paying relatively more expensive rates and walking out. By the time it was 10:45 am, the shop put up the sold out sign at the door and that was it. I made some research and discovered that the shop was popular for Castella cakes however, beyond that, they made it widely known that they only make 800 units of cake per day and that was why people had to come early to buy, not minding the extra price.

It isn’t compulsory that you must sell this product or any other product for that matter before you can make use of this technique. Service providers can also make use of this technique. As expected, a service provider has limited team and capacity and as such, you can make it known that there is a restriction on the capacity of clients you serve at a time.
You will have better control of the sales process if you can control supposed demand and supply.
7. Let Your Audience Know Who You DON’T Work With

You can serve 2 purposes by informing your audience who isn’t fit to receive your product r services. These reasons are:It helps you filter out those who you do not want to help from your sales pipeline, leaving enough room for the people you want.Creating a “This is for me” feeling makes those you want to help feel special – like your service is tailored to them and their needs.

8. Reveal Prices Beforehand

Some marketers are scared of being more expensive than their competitors and for this reason, they are reluctant to reveal their product price. While some others think it is wiser to talk value before talking price. Either way, I think it is better to disclose the price in the lead generation phase because of the following reasons:

Price communicates with your prospects. It is a smart indicator of the scope and level of solution you are offering and also filters the prospects based on those who see you as being within reach.You have the opportunity to discuss value and let the prospect become accustomed to your pricing and this is useful particularly when your price is significantly higher than that of other alternatives.

Your sales conversion can be a lot more about “mutual fit” and less about bickering over price if you can disclose price and value. The sales cycle is significantly shortened if the prospect already has an idea of the amount they need to invest. They will then evaluate their finances and decide if they think it is worth it to part with such an amount for your product or service and if they go on to contact you, it means they can afford you.

You shouldn’t see premium pricing as an issue. Your aim should be the relationship and how you can make the process of doing business with you great. For instance, it is highly unlikely that a person who has a one-day goal owning a $500K Ferrari. The $500k investment is a known portion of the transaction, which is capable of propelling the efforts needed to afford the purchase. This same concept is applicable to the not so big brands. It is not easy but it remains very possible.

9. Keep Precise Tracks Of Where Your Most Qualified Leads Are Generated

Conversion tracking has become a lot more popular in recent times. Marketers are becoming more conscious of the significance of knowing what is working and what is not.
“Cost per lead (CPL)” remains a very popular success metric however, it may be better to track the “Cost per qualified lead (CPQL)”.A consulting firm that we serve observed that some keywords generated an extraordinary volume of leads for the services at a low cost. Notwithstanding, their sales remained the same.

The moment we altered our focus from CPL to CPQL, we observed that the so called “low cost” keywords were actually about five times more costly than those qualified on the basis of CPQL. They were driving but they were driving a lot of rubbish.Qualify… But Be Careful Not To OVER-Qualify Leads
The 9 techniques enumerated above are quite helpful in improving the conversion rate and the quality of the inbound sales leads however, we must remain focused on the main goal: to maximise sales.

There is a possibility that we can over-qualify leads a little too quickly in the sales process and thus, this could lead to fewer sales. I recall a time when a prospect called and asked us to help fix their landing page that isn’t correctly displaying. I’m sure the person that answered the call must have been tempted to tell the prospect that we do not handle projects that small but she did well enough to observe that the initial enquiry was a little too small; however, the company in question matched our definition of qualified lead. In the end, I had a chat with the management and convinced them that they had a lot more problems that had to be looked into. In less than 6 months, we got business worth $56,000 from the same company.

That is where we pull the curtain. You must have a clear definition of who you can and can’t help and build your marketing process around this definition. This way, with less effort, you can get maximum results.

]]>https://techconsultants.com.au/need-to-generate-more-qualified-leads-here-are-9-ways-you-can-go-about-it/feed/0Major differences between a mobile app and mobile websitehttps://techconsultants.com.au/major-differences-between-a-mobile-app-and-mobile-website/
https://techconsultants.com.au/major-differences-between-a-mobile-app-and-mobile-website/#respondWed, 23 Aug 2017 05:42:01 +0000http://techconsultants.com.au?p=3153Your business would be more accessible to your clients if they can make purchases with their mobile devices. It is obvious that with your mobile app or mobile website, your business would be operating in another level. With a mobile app today, businesses can:
• Expand their reach or target audience
• Retain loyal customers, and
• Boost sales
The one million dollar question remains: ‘what type of mobile presence is suitable for your business? Or should you go for both? Well, this blog post is not about whether it is good to have a mobile website or mobile app.
Two of them surely have their own advantages- in this post; we would be talking about the major differences between them.
To help you effectively, here are some differences between a mobile app and a mobile website and how they can help your business to grow:

Understanding the meaning of a mobile website

This is exclusively designed for touch-screen and smaller screens capabilities of tablets and smart phones. You can access it through any of the available mobile browsers. You simply type in the URL, and it will take you to the site.

What is the meaning of a mobile app?

This is a tablet or Smartphone application. Unlike a mobile website, you will need to download and install a mobile app, usually from an app marketplace like android’s Google play store, or app store.

Advantages of a mobile website

It has some features of a conventional website such as:
• Its look and feel
• Images
• Pages and other contents
However, when viewed on a tablet or Smartphone, it provides improved functionality and readability. With a mobile website, clients can have easy access to your website anytime, any day they wish without compromising the user experience in any way.

Advantages of a mobile app

Although, it functions like a mobile website, but in the case of a mobile app, users can download and install the app. With a mobile app, you can have more control of your business than you would have with a mobile website.
With a mobile app, you can deploy loyalty programs. Also, it is much easier to access a mobile app, than using a mobile website. All you need to do is to open a website browser and type in your URL details.

Features of the duo

A mobile website is not the same thing as a mobile app; although they provide the same features- they can help your business by making it possible for your clients to reach you. Some of them include:

One-click calling

Your clients can call your business by tapping your telephone number from your mobile website or mobile app. Your clients can get in touch with you by viewing your contact details section.

Click-to-map

Your customers can locate your business with their devices GPS; they will get instant results when they do so.

Social sharing

With mobile apps and mobile websites, users can easily share contents, images, podcasts, and videos with their circle of friends and followers.

Mobile commerce

With mobile apps or mobile websites, you can take advantage of your email marketing campaigns and text-message marketing services.

Conclusion

In this blog post, we have talked about the differences and similarities between the two. It is easy to create a mobile website- all you need to do is to hire a website developer who will create one for you or they can convert any existing mobile website into a user-friendly one.
If you can build one for yourself, it would still be good. It is not a difficult process; it does not require much web design or programming skills.
Also, you can hire an app developer to build a user-friendly mobile app today for your business. You can never compare the benefits of having a mobile app with a mobile website- both are different.
Mobile apps are ten times better than mobile websites, which most of its features make use of JavaScript code. Technically, mobile websites are slower than mobile apps. If you want higher conversions, operational efficiency, greater personalization plus multiple exclusive features, then think of getting mobile apps.
There is no better time to get mobile apps for your business than now. For example, organisations that are using mobile apps like financial institutions, insurance firms, banks and media houses are having more traffic to their websites than those that doesn’t have such feature.
Another fundamental difference is that mobile app has both online and offline mode, while mobile websites will only require internet connectivity to work effectively. The beauty of a mobile app lies in its capacity to work offline. You will never regret developing or creating a mobile app for your business today. Take advantage of it to take your business to the next level of excellence!

]]>https://techconsultants.com.au/major-differences-between-a-mobile-app-and-mobile-website/feed/0RESPONSIVE DESIGN PLAYS A SIGNIFICANT ROLE, AFFECTING YOUR BUSINESShttps://techconsultants.com.au/responsive-design-plays-a-significant-role-affecting-your-business/
https://techconsultants.com.au/responsive-design-plays-a-significant-role-affecting-your-business/#respondWed, 23 Aug 2017 05:37:41 +0000http://techconsultants.com.au?p=3149Today a responsive website is a vital tool for businesses. Lets get a little context on why your web design has to be responsive/must be perfect.
Every PC and internet user keeps buying devices like tablets and smart phones which means that internet audience is growing each year. All of those users want to easily access information at any moment wherever they are, and whatever device is in their hands.
In the 21st century time saving is a priority, and consumers, from researching reviews about a product on their mobile device while inside a store, to shopping on their tablets on the couch at home, they want to navigate a brand’s website intuitively, no matter how small or big the screen is.

“Because a lot of customers are accessing websites, the variety of mobile devices, are the fastest growing channel. That’s why responsive web design should be a top priority to any company and #1 online marketing goal.”
(Forbes magazine 2013)HERE WE’VE COMPILED FEW SUGGESTIONS TO CHECK IF YOUR WEB DESIGN IS RESPONSIVE AND WHY YOU SHOULD CARE

To get some percentage how many visitors access your site from a mobile device, visit Google Analytics. From the left-side menu, click “Audience” and browse the operating systems and devices your web visitors are using to find your site.
Responsive web design serves the same HTML code on the same URL regardless of the users device, but can render the display differently based on the screen size.

WHY YOU SHOULD CARE ABOUT RESPONSIVE WEB DESIGN:

– Makes it easier for users to share and link to your content with a single URL.
– Requires no redirection for users to have a device-optimized view, which reduces load time.
– It reduces the possibility of the common mistakes that affects mobile sites.
– Requires less engineering time to maintain multiple pages for the same content.
– It makes crawling efficient and helps Google index more of your site’s content and keep it appropriately fresh.
– Check and test your robots.txt in Google Web Master Tools.
– Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the “Fetch and Google” by using the same tools.
– Test your mobile pages with the mobile friendly test to see if the system detects your website as compatible for mobile users.The main reason for carrying out these steps is to improve the online presence of your business. And the solution is to develop a responsive web design that is “intelligent”, and to make a website that works equally well on every device.

]]>https://techconsultants.com.au/responsive-design-plays-a-significant-role-affecting-your-business/feed/0How Marketing Technology Will Impact on Your Small Business in the Next Twelve Monthshttps://techconsultants.com.au/how-marketing-technology-will-impact-on-your-small-business-in-the-next-twelve-months/
https://techconsultants.com.au/how-marketing-technology-will-impact-on-your-small-business-in-the-next-twelve-months/#respondWed, 23 Aug 2017 04:23:31 +0000http://techconsultants.com.au?p=3144In order to understand how marketing technology will affect your small business in the near future, it’s necessary to get an idea of what you’re dealing with. According to Scott Brinker of chief Martech.com the technological tools available to the modern marketer in March 2016 looked like this:

In an attempt to simplify the core ideas in the martech.com graphic, and to offer a range of tools more accessible to and more suitable for small business, Dave Chaffey and the team at Smart Insights came up with a wheel-shaped infographic not long after. It has the advantage that, of all 150 suggested tools, all of the free or low cost tools – the tools that are arguably the most attractive to small business, with their limited resources – are closest to the rim of the wheel:

But as great as these graphics are, even the most casual observer will note that, even in the simplified graphic, with 150 tools spread out over 30 categories, the sheer number of core concepts, and the range of tools available can be daunting. This is not a subject that you’re going to be able to get your head around in just a couple of minutes, or even a couple of days.
Which leads to the first major impact – being overwhelmed.
As a small business you have some advantages over larger businesses. You can respond faster, you can change direction more dynamically because you’re more flexible (or at least you ought to be). But the critical disadvantage is that your resources are far fewer.
With all these marketing tools available, where do you start? What do you do first?
Consider also that “overwhelment” works both ways. As a business, you’re not only a generator of marketing, you’re a recipient too. Other businesses are marketing to you. Which ones will you pay attention to? You probably already spend far too much time reading interesting but irrelevant emails as well as boring and irrelevant ones too.

Then again, your own marketing will generate information. Who are your customers? What are they telling you? Who, in your business is going to be doing the listening? Who, in your business, is going to listen and who is going to interpret the data that you’ll get so that you’ll know what’s working?

Most of the time, when people discuss the subject of how technology will impact our lives (and our businesses) the tone is either negative or positive. Negative news is stuff like “This innovation will force you to be more competitive – translation: work harder for less money” or, at worse, “this innovation will make you obsolete”. Your business does not exist in a vacuum. There are other people out there looking for a piece of the same pie you want and at any moment someone could come up with something that will make you irrelevant, which is why there are very few horse and buggies around anymore. This idea extends to marketing too. At any point, someone in your market might come up with a marketing approach that’s so great that it outshines everybody else in your field.

Then there’s the more positive slant, where technology, including marketing technology, is sold for its capacity to increase your options and help you to work more effectively and efficiently.

BUT!

It’s really easy for options to seduce us. “Oh wow!” you say to yourself. “Think of all the stuff that we could do! Think of all the stuff we could accomplish!” And that’s just fantastic, but someone in your business, or someone that you outsource, will still have to do the work. Sure, the tools might enable you to automate a lot of processes, freeing you or your people up to do less number crunching, but the technology in the end is still just a toolbox and the tools are not an end to themselves. The best tools can increase your repertoire, but they can only ever make it easier to get results. The tools can only be as good as the people using them. The tools can only ever be as good as the vision behind the reason why you’re using the tools in the first place.
Business has often been compared to war, where you and your competitors are engaged in a constant battle for the main resources of business – customers, clients and their money. Marketing is an important branch of this “warfare”. The “weapons” of marketing are the technologies available right now. How marketing technology will impact on your business in the next twelve months will depend on the tools both you and your competitors select.

The assumption is that you’re in business to win. If not, why are you even bothering?

However, the people with the biggest guns don’t always win the war (did anyone say Vietnam?).
The people who win are the ones who understand the terrain. As a small business you have to be very selective of which marketing technologies (weapons) you can afford and when and where and how to use them. Most importantly, will be the people who will be wielding those tools, people who have utter clarity about what they’re doing and why they’re doing it. Put the right tools in the hands of the right people, and you stand a fighting chance.

]]>https://techconsultants.com.au/how-marketing-technology-will-impact-on-your-small-business-in-the-next-twelve-months/feed/05 reasons you should maintain your softwarehttps://techconsultants.com.au/5-reasons-you-should-maintain-your-software/
https://techconsultants.com.au/5-reasons-you-should-maintain-your-software/#respondWed, 23 Aug 2017 03:52:05 +0000http://techconsultants.com.au?p=3141There is a significant growth rate in the world of software. In fact, experts say that it is considerably higher than other fields; this implies that there is always the need to keep your product up-to-date and relevant.
In this blog post, we are going to reflect on top 5 reasons you should maintain your software today. Failure to maintain your software will make it to develop faults or crack as the case maybe.

Corrective reasons

You can maintain your software to correct some of the existing issues in the software. This might include a major repair system issues, bug fixes as a result of a bad code. The bugs may also occur as a result of change in the OS, hardware or other corresponding issues in the system.
The importance of maintaining your software can never be overemphasised; it includes testing to find out problems, and fixing the problem without causing any harm to the system.

Adaptive reasons

Software maintenance is a continuous process- you need to be maintaining it regularly. This is the only thing that will make the software to continue to adapt to recent changes.
A lot of things affect the software such as hardware upgrades, compilers, software platforms, work patterns and lots more. Adaptive maintenance is highly recommended, it will to a great extent enhance the life of the software, and keep it safe despite the changing circumstances.
Perfective reasons
Most times, people update the software so as to fine tune its performance capacity, usability and functionality; this will make the software to be user friendly, attractive, improve its overall performance and runtime.

Preventive reasons

This is a pre-emptive strike against complications or issues. An expert will take time to examine its conditions, and then re-engineer the software via code restructuring and data.
This aspect of software maintenance is very importance, it doesn’t contribute to its functionality, and instead it is like a vaccine which goes a long way to prevent additional repair costs and problems associated with it.

Legal and business reasons

One of the reasons why your software needs to be maintained is due to legal reasons. Your software needs to stand in line with the current legal norms and requirements that relates to the security and privacy of the users. It is also important to remark here that government rules and business patterns are subject to regular improvement and change.

Why should I maintain my software?

As a way of conclusion, from the analysis described above, you can see that there are various reasons why you really need to maintain your software. Many people have continued to ask whether it is good to maintain their software or not.
Well, the truth is maintaining your software is one of the questions that puzzle most organizations, especially due to the costs associated with it. Before you make up your mind to repair the software, you should consult an expert who will examine the work of the software, its usability and expected lifespan.
Another thing you shouldn’t ignore is to check whether the software is in par with your changing market structures and strategic business plans. If you also make further research on the internet, you will see a wide range of reasons why maintaining your software is something you must do today.

Conclusion

There has always been a debate whether software should be regularly maintained or not. Some people maintain that regularly updating it is the real deal, while some don’t buy the view.
Some people say that it is a necessary evil that must be fulfilled against all odds, while some are of the opinion that software maintenance is not so important. It is good to have software, and if you experience any issue using the software, then seeking for an expert advice is the right thing to do.
In fact, to most people, it is a good investment. Thus, we are suggesting that you should try everything humanly possible to maintain your software today, especially if you are having issues with it. We are optimistic that you will never regret doing so. If you ask those that constantly maintain their software, they will tell you that the benefits of doing so are really multiple.

Was this blog post exciting? If you need further details, inquiries or questions, do not fail to leave your thoughts in the comment box. We will surely attend to them!

]]>https://techconsultants.com.au/5-reasons-you-should-maintain-your-software/feed/010 Ways to become a successful branding consultanthttps://techconsultants.com.au/10-ways-to-become-a-successful-branding-consultant/
https://techconsultants.com.au/10-ways-to-become-a-successful-branding-consultant/#respondTue, 22 Aug 2017 10:44:00 +0000http://techconsultants.com.au?p=3127Branding is not a new marketing concept- it has been there from time immemorial. The way you brand your products or services determines the way people perceive it. Some people have built amazing brands for themselves. In fact, your business ought to be bolstered by your own personal’s brand.
Every business is first of all built on excellent customer service and the vision the founder brings to it. The more you associate with your customers, the more you satisfy their needs, the more they will perceive you to be reliable and professional; the more they will be happy with your brands.
If you want to build a successful personal branding, then you really need to humanise your business. Below are top 10 ways you can happily build a quality brand:

Your image

Your clients or prospective leads should have a good perception of you when they come to your website; it builds trust and customer loyalty. Most customers may tend to think that you are not serious when they come to your website, but couldn’t see your personal photo; some may be tempted to think that they are dealing with a faceless scam. This is a turn off for most clients. Your personal photo should be displayed on the pages of your website today.

Create a blog today

The importance of a blog to your business can never be overemphasised. If you cannot write a blog for your business, then think of hiring an expert writer to do it for you. Your website should have a blog section, where you publish posts that captures your humility, humour and personality. Having a good blog has the potential of connecting more with your customers.

Social media

As a branding consultant, you should not neglect the power of social media like Facebook, Twitter, Pinterest, LinkedIn etc. All these are great ways you can reach your potential clients and also shine your branding personality.
You can build authority in your chosen field by sharing articles you think are important or recommending products or services that are in line with your passion.
Through social media, you can encourage your friends or followers to voice their questions, concerns or inquiries and then you should also respond to them. Personal branding also entails the way you connect with your clients, employees and followers on social media.

Videos and podcasts

It is inexpensive, easy and highly convenient to set up short video podcasts and blog posts, whereby you will share your experiences or opinions on anything via camera or interviewing other customers or experts.
Within the last few years, many people have used videos and podcasts to build a lucrative brand for themselves, many are currently doing it. So, if you can optimize this today, you would be happy you did.

Writing a book

Authorship or book writing is one of the great ways you can build a successful brand for yourself. Book writing helps you to voice out your concerns or beliefs about any subject. Also, make sure you spice the book with rich anecdotes, quotable quotes and connecting stories- all these will make the reader to be deeply interested in you.

Your daily activities

Personal branding concerns your day-to-day activities with the outside world- the way you conduct your business; the way you dress, the way you speak to your clients and/ or employees, the way you communicate about your organisation.
When you are communicating about your business or personality, you really need to be transparent, real and vulnerable (find good ways to inspire people about your little beginning, your successes and/ or failures) etc.

Managing your customer service

This is a big aspect of your personal brand- you need to do this by training your employees with the latest knowledge and skills of customer service. As a branding consultant, ensure you communicate your message clearly to them. This will help your team to be effective at all times.

Engaging in conventional media advertising

Although, social media is very good as we have mentioned above, but you shouldn’t also neglect to advertise the products in the traditional media like radio, television, newspapers and magazines. You can happily promote your brands through these ways.

Let people write about your products or services

As a brand consultant, occasionally you should hire people to write about the things you do or say; after writing about you, you can share it with a wide range of blogs and authority sites. These promotional content writing is enough to connect you to clients that might be interested in the things you do.

Take a course on branding today

Becoming a branding consultant can truly be a rewarding experience. Taking a course or attending training on branding can open doors to wide range of opportunities for you. In fact, taking a branding course can equip you with immediate actionable steps that would help you to become a better consultant, and above all a better person!

]]>https://techconsultants.com.au/10-ways-to-become-a-successful-branding-consultant/feed/0Dangers of not maintaining your business websitehttps://techconsultants.com.au/dangers-of-not-maintaining-your-business-website/
https://techconsultants.com.au/dangers-of-not-maintaining-your-business-website/#respondTue, 22 Aug 2017 10:41:23 +0000http://techconsultants.com.au?p=3124Creating a website for your business is truly imperative, not just an optional requirement. Having a secure website can take your business from being a local enterprise to becoming an international brand. Don’t relent in building an international brand today.
It is estimated that about one-third of the world makes use of the internet on a regular basis; it is no longer news that most businesses of the world rely heavily on their websites for products, services, sales, marketing and lots more.
Maintaining and investing on your website is a necessity and vital. Below are some dangers of not maintaining your business website today:

Identity theft

If your website is not secured, it will be very easy for cyber criminals and hackers to take advantage of it; they can steal valuable information from it.
Once they are able to get your customer’s information, it would be extremely easy for them to dupe your customers. Apart from the devastating consequences, it would have on your clients, it would also damage the reputation of your company.

Money theft

If your website is designed in a way that customers can make purchases with their credit or debit cards, then it is important you take the necessary steps that will guarantee its safety. Hackers can steal your customer’s money.
This might be sounding like a Hollywood movie, but it is actually what happens in most cases. If you fail to regularly maintain your website, both you and your customer might be in danger of losing your hard earned money.
If hackers attack your site, you will definitely experience some setbacks in your business. The implication is that you don’t have strong internet security, and most customers may not like to do business with you.

Information theft

If a hacker has access to your website, it would be very easy for them to store highly sensitive and valuable information like industry forecasts, electronic blueprints, emails and lots more.
If a hacker comes to your website, he/ she will be able to view information that shouldn’t be made for public consumption, especially if the leaked information may have an adverse effect on the organisation’s financial success and/ or customer engagement. If your website is in jeopardy, then seek for an expert advice right now.

What you should do

Update your website with the latest version

Updating your website with the current version is the real deal. If you don’t update it, hackers will have easy access to your website.
Your website would be more secured and you will gradually build a strong customer loyalty if it is updated. As a small business owner or entrepreneur, you need to be doing this on a regular basis.

Optimise your website for search engines

Older websites didn’t know the importance of search engines; this means that you should update it with the relevant keywords and phrases. These are things that people use to search for the website. Every modern website should learn how to do this, so as to achieve excellent results.

Update contents

Content is king. We are in a fast and highly competitive world- if your contents are not quality enough, it would be difficult for you to promote it, and create a high quality personal brand.
If you are not good in creative writing, you can hire the services of a ghost-writer to do it for you. Tell the ghost-writer things you would like him or her to write for your business, things they should say and/or things they shouldn’t say- they will do it, and then you can use it to promote your website

Redesign your website with easy interface

This is truly very important, it makes your website easy for people to find and subscribe to your products or services anytime they come to your site. Your interface shouldn’t be cumbersome; people should be able to know what your business is all about when they come to your blog or website.
Also, you need to maintain and optimise your website to the extent that it would be easy for people to share them on facebook, twitter and other social media platforms. Outbound marketing is gradually fading out; the real thing now is inbound marketing- providing contents in excellent ways.

Conclusion

Maintaining your websites will not only increase its effectiveness, instead it will go miles in saving you time, energy and money. If your website is attacked by hackers, they will simply take you out of business within few minutes and transfer the funds into your website to their personal funds.
Failing to maintain your website means that you are giving hackers the license to do with your website as they wish. Do not give hackers the opportunity they need today, safeguard your business from the activities of hackers!

]]>https://techconsultants.com.au/dangers-of-not-maintaining-your-business-website/feed/0How to create and maintain a successful brandhttps://techconsultants.com.au/how-to-create-and-maintain-a-successful-brand/
https://techconsultants.com.au/how-to-create-and-maintain-a-successful-brand/#respondTue, 22 Aug 2017 09:27:32 +0000http://techconsultants.com.au?p=3121Creating and maintaining a successful brand requires hard work, determination and resilience. Building a high quality brand goes beyond its visual elements or logo. In fact, it is more important than the product or service, organisation, idea, or cause itself.
Your inexperience in the industry can have an adverse effect on your business success. When it comes to creating a successful brand, you need to be focused on setting up these core elements.

Leverage the power of testimonials

Currently, we are living in an informative age, the agrarian and industrial age have long been overtaken by change. We are no longer comfortable with what people say about themselves or their products or services; instead we take time in the internet researching on what previous or current customers are saying about them.
We go through their comments, before making a decision whether to buy or not. If you want to create a successful brand, then it is necessary to build a global community of fans that would be ready to share your brands with their friends or followers on various social networks.

Create emotive appeal

You need to create an emotive appeal between you and the target audience, and how your products or services can help your target audience to achieve their dreams.

Generate value for others

Customers can easily forget what you said about your products or services, but one thing they will find it difficult to forget is the way you made them feel. Trust is an essential trait of leadership.
If they don’t trust your products or services, it will be extremely difficult for them to be patronising you. As a matter of fact, you should focus on generating value for them. Let your brand be unique, this will attract more favours to your business.

Be an expert in a specific niche

Don’t make the mistake of telling your prospects that you are professional in so many niche. For example, saying that you are an expert in everything that concerns branding, social media advertising, and search engine optimisation is a less powerful message than saying you are an expert in helping businesses to drive traffic through various social media platforms.
When you are an expert in a particular field, it helps you to be focused and deliver better results. And people trust you more, than when you refer yourself as a jack of all trades. Nobody will believe you if you say you are proficient in a wide range of areas.

Target your ideal customer

Know your ideal customers and target them, when you know who your customers are, you can now speak directly to them. Understanding your target audience is very essential, because it will help you while creating your marketing campaign. If you don’t know your right audience, it would be extremely difficult to communicate with them.

Be consistent

To build a successful brand, you need to be consistent. The beauty of consistency is that it builds customer loyalty and solidifies your brand. A brand is the perception people have about your organisation, product, service, an idea or a cause. Companies that thrive try all they could to build a successful brand.
When your clients come to you for repeat sales, they would like to get the same or better level of quality customer service than the one they received previously. Nobody likes dealing with organisations that are not consistent.
Inconsistency is enough to make a client to take their business to your competitors- you need to be consistent at all times. Inconsistency is one of the reasons why most businesses fail.

Passion

It is not possible to build a successful brand if you don’t have the passion for it. If you take a look at why the businesses of most entrepreneurs are succeeding like Steve Jobs, Bill Gates’ Microsoft, Zuckerberg’s facebook, and so on.
You will discover that they were passionate about their businesses. Passion is what keep motivating them to work hard, and continue to raise the bar of excellence. Passion will help your brand to survive and remain unruffled even in the face of inevitable setbacks or hurricane forces.

Uniqueness

How distinctive is your brand? If your brand is not distinctive enough, then it is not a successful brand or it can’t be classified as a lucrative brand. There must be something that makes your product or service better than your competitor. For example, you may be better than others in the industry due to your expertise and/ or experience. Your uniqueness is your selling point.
If your business doesn’t have a selling point, then the aim of being in business is defeated. Concentrate on building a compelling branding strategy today. We are optimistic that you will be happy about it. Was this blog helpful to you? Share your thoughts with us in the comment box!

]]>https://techconsultants.com.au/how-to-create-and-maintain-a-successful-brand/feed/0How to promote your business with mobile appshttps://techconsultants.com.au/how-to-promote-your-business-with-mobile-apps/
https://techconsultants.com.au/how-to-promote-your-business-with-mobile-apps/#respondTue, 22 Aug 2017 09:22:41 +0000http://techconsultants.com.au?p=3118Having mobile applications or mobile apps remains one of the effective marketing strategies of promoting your business. It is a program specifically designed for hand-held communication devices such as:
• Personal digital assistants (PDAs)
• Tablet computers
• Mobile phones and lots more

If you browse through the internet, you will see that there are over one million mobile apps; many of them are available for download or sale through various platforms including, but not limited to:
• Blackberry app world
• Windows phone marketplace
• Google play
• Apple app store etc.

As a small business owner, you can use mobile apps to enhance your process as well as your clients or employees. A good number of shoppers in the United States of America, Canada, United Kingdom and Australia prefer to buy things from mobile apps than from a website.
The number of people using smart phones and making purchases with their smart phones online has tripled more than it used to be previously.
If your mobile app can compete with others in the industry, you will be in advantage than companies that do not use mobile apps. Mobile apps can help you to enhance customer engagement, increase brand visibility, build brand experience and market presence.
To promote your business with mobile apps, you need to use a wide range of tactics to inspire your audience. Below are some of the ways to promote your mobile app today:

Fill a need

Your mobile app is useless, if it is unable to fill a need. Customers should be fully engaged with your app.

Make your mobile app user-friendly

If your mobile app is not user- friendly, it would be difficult for people to use them. You need to make it easy for them, so that they can be happy using it. If it is something they can access easily, it will help them to keep using it as often as possible.

Review your mobile apps

You need to know that this is one of the reliable ways of marketing your mobile apps- write quality reviews about your mobile applications, how to use them, and share the information with people on social media such as facebook, Twitter, Instagram, WhatsApp, LinkedIn and blogs.
This will help people to understand perfectly how to use it. Also, feel free to discuss your mobile apps in various forums like twitter chats, Google+ hangouts, LinkedIn groups, and other venues.
You can create an effective and insightful blog post about your mobile apps, stating its usability, with screenshots and other vital information.
Develop videos and podcasts showing how to use your mobile apps, and how it will help your customers to be engaged meaningfully. Encourage your customers to download it- you need to do this by mentioning your app in your flyers and signage.

Talk about your mobile apps in your presentations

While making presentations or talking about your business, do not fail to tell your customers about your mobile apps. It is preferable to talk about it in your bio slide or in your last slide. Don’t forget that your sole reason for creating a mobile app is to create something that people can be happy to find, install and download.

Conclusion

Someone might ask why talking about promotion of mobile apps? Yes, the truth is that whenever you are promoting your mobile apps, you are invariably promoting your business.
We hope you learnt something from this blog post? If you can’t promote your mobile apps, then your competitors will simply take advantage of your business. That is part of the reasons most small businesses fail.
It is good to create an effective mobile app, and it would be more effective if you can hire the services of a professional mobile applications creator to do so for your business. If you conduct an internet research, you will discover that a lot of businesses are into it, take time to choose the right company that can do it for you.
You can get the right company for you through referrals or by reading some of the customer testimonials from their previously satisfied users. Should you need further questions or inquiries, feel free to contact us right away!