In business the assumption often is that once a consumer has made a purchase, they are automatically a customer. But business is much more complex - the reality is that to attract long-standing customers, you need to nurture and develop relationships. They need to view your brand as a trusted source which has solutions. So how do you develop a relationship where the customer sees real value in your brand? Read these tips on attracting and nurture long-standing customers.

The business of selling taste is competitive – so what are some of the most important parts of a successful restaurant website? And once you get a visitor there, how do you compel them to book a table?