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I have exercised in many different gyms over the years, and I have noticed a few things that stood out from the gyms that were up to date and the gyms that looked like they were stuck in the 80s. The gyms that were up to date had more members and more happy members than the gyms that were not. So, what does it mean to keep your gym up to date and keep your members happy? Well, it doesn’t you have to totally renovate your gym; it just means that you need to bring something more to your members.

There are a lot of gym owners out there that simply refuse to change and stay up to date with current trends and times. These gym owners will also begin to realize that their members may be heading to the newer gyms and gyms that actually stick with the times. These gyms may be popular because they offer members something new from time to time. Members like to see a new piece of equipment or something that can help change up their normal boring workout routine, they like to see that their money is going somewhere. New equipment also gives your personal trainers something else to use with their clients, which is another benefit to your gym as a whole.

Another thing that gym owners are starting to use more are email blasts and social media pages. These features allow members to have direct interaction with their gym and stay up to date with everything that is going on. It can be used to spread the word about events, classes, exercises, and even special offers. It also shows that you care about your members by bringing them something of value they can use.

If you have been getting angry because the new $10 gym that moved in down the road is stealing all your members, then it is time to find something new and start trying something different at your facility. I am sure you know that you have much more to offer than these gyms and have been serving the community longer as well, so why not take a stand and stay up to date with the new trends and new times. Discover what it takes to set your gym apart from the rest, and then use it to your advantage. Prove that your gym is the king of the land!

Fit Stop 24 is a locally owned and operated business, our goal is to provide our members with personal service that no other facility can beat. Every one of our staff members is committed to helping you reach your goals, and making your experience with us a positive one. We pride ourselves on creating a community where every person that walks through our door feels welcome, positive, and motivated. We feel the more successful our members are, the more successful we become as a health club. We focus on giving the member, and what he/ she needs as opposed to making a sale. This business approach, combined with our programs and staff, has made FitStop24 successful in areas where many other fitness facilities fail.

As surveys tell dark tales of Google+ users only spending 3 minutes or less a month on their accounts, and Facebook continues to rule social media as though it has no competitors, one would think it official: Google+, after so little time, is dead—or will be soon.

But that may not be true. SEO writers like Danny Sullivan believe that in this age of social media, links are no longer the most efficient way for search engines to rank websites. Sullivan compares posting links on the internet to voting; until social media arrived, only website owners could post links, much like voting was once restricted to landowners. But now that a link can be posted via Twitter, Facebook, and other free social networks, universal “suffrage” is here.

That would seem like a good thing. But the same freedom social networks provide can be exploited by corporations. Facebook is riddled with contests that require users to “like” their respective pages before entering, and Twitter is awash with companies asking using users to tweet their opinions, including a link to the company’s website.

The problem with this is that, since the activity of a mass of anonymous, unqualified individuals across the world can increase search engine performance, companies may essentially pay people to “like” them or spread their name across the internet. That would go from morally questionable to extreme rather quickly. This would make links irrelevant to site rankings, and an alternative would have to be found to compile accurate search results.

Enter Google Plus. It knows so much about its users it could build duplicates of them. It knows who your friends are, what you’ve shared with them, your interests, your place of work—almost everything.

Google understands who you are in detail. If you’re the head chef at a popular restaurant, and you put a recipe of yours on your blog, it might out-rank one on your own restaurant’s website. Using the “rel=author” tag, Google will see that a recipe by you is more legitimate than an authorless one on another respected site.

For Google, this is an obvious choice. But it means that changing your personal rankings with Google Plus the way you would with links or other strategies is difficult to impossible.

So what does this mean? Google Plus is different from Facebook and Twitter, and not just popularity-wise. Facebook is about sharing with your friends; Twitter is mostly about following interesting people you don’t know. SEO is fast becoming a fusion of the two. When deciding what movie to watch, you may want your friends’ opinions, but you’d likely want experts’ legal advice.

Google’s image of you includes whom you’re friends with and whom you admire. Through your interactions, Google will quickly learn what to show you when you search. No other social site can do that. In exchange for our privacy, Google Plus offers us the right info from the right sources, right away.

Google knows at least something about everyone. Chrome is the world’s most popular browser, and in order to get a Gmail account you have to sign up for Google Plus. 59% of all cell phones run on Android. They well may make Google Plus required for Android, too.

Google is becoming the biggest information hoarder on the internet. For an SEO company to survive, it must recognize that not only is Google Plus the future, but an extremely important tool.

June 20th is the offical start date of summer… is your website is still telling people to have a happy holliday? Make your website SIZZLE this summer and FIRE UP those customers! When you hire Best Gym Websites as your Internet Marketing and Web Development Firm, we create, optimize and maintain your businesses website with the utmost professionalism. You can rest assured that your customers will see updated content with your latest news, products, services and more. We’ll take care of your marketing so you can enjoy your summer and hit the BEACH (or the nearest body of water)!

Client Testimonial

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