There are a lot of people that say advertising is evil or pointless or whatever negative thing they can think of, but there are some messages that absolutely need to be heard and need to be communicated well. There is nothing wrong with advertising itself, the problem comes when the power of advertising is misused. These ads tell a compelling story. Notice how the images are purposefully un-aesthetic. That's because there's nothing special about this toilet or trash can - they're real. They belong to everyone - they're common, just like poverty is a common problem.