The rows take parameters such as innovation ,creativity and knowledge .

The column parameters include complexity ,distance and time.

It not only predetermines the best business strategy for deriving the maximum internet value based on the complexity and time parameters . It also calculates the internet values for time , distance and complexity against their respective dimensions.

It also identifies the optimum strategy using the ideal location on the matrix. It can also be verified using Porter’s value chain model for studying the factors involved in industry attractiveness.

It is based on the balanced scorecard method for assessing the performance metrics and identifying the planner in improvement of the framework .

It helps in the execution of strategic planning and implementation of performance framework .It helps in measurement of various other fiscal parameters.