Long Beach Museum of Art

Identity, stationery, and brand guidelines

The Long Beach Museum of Art identity was outdated and inconsistent across web and printed material. For my logo I chose to use an asterisk, which represented a starfish (LBMA has an amazing ocean view) as well as the idea that there is always more in the art community. The posters and stationery are diecut to frame anything to that shows through, as if it were a piece of art alongside the other imagery. Additional asterisks were provided to be used in the system as graphic elements on promotional material.