I think this is a nice compromise between light and dark roast. I prefer the dark roast myself. I'm serving this for guests, as not everyone like the dark roast. :)
I don't think that this is worth the full price thought. You might want to check this out when it's on a special price.

.. coffee, but the caramel-ish taste is really light. I'd say you don't need to sweeten this as much as normal coffee, but the difference is really small. Tastes and smells like your normal european coffee, so if you like those you'll like this. PS. Be sure to check my profile page for +180 reviews on iHerb products.