AO World to buy Mobile Phones Direct for £32.5m

AO World is set to acquire the online phone retailer Mobile Phones Direct for £32.5 million as it looks to expand its offering.

The online electronics retailer, which already has a limited offering of handsets, said that the move represented the “logical next step” as the internet of things and connected devices become ever more prominent.

News of the acquisition follows an reports of an improving performance for AO World, which posted an eight per cent rise in UK sales in its first quarter, reflecting a strong start to its year in April and May.

It added that European sales jumped 46.2 per cent on a constant currency basis and that full year expectations were on track to be met.

AO World’s half year results for the six months ended September 30 are due to be published on November 20.

1 COMMENT

AO would be a pefect acquisition for amazon with its focus on white goods and an excellent logistics operation to support that plus its presence in the UK and Germany which are amazons 2 largest European markets I am supprised Amazon haven’t made a move yet.