In future Customer Engagement posts, I’ll go into more details on Ethos, Pathos, and Logos (Credibility, Emotion, and Reason), and what you can do to make sure you are including all three consistently across the customer lifecycle.

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Hello, I'm Josh Forman. At Forman Consulting, I focus on the intersection of customers and technology. I've been in the tech space since college, holding varying positions from lab assistant to executive. I left for a few months to be a ski bum during the amazing 95/96 season at Vail, where I also discovered the joys of biking and climbing. I live in Nederland, and work mostly in Boulder.