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Bump It or Dump It?

Usher Hits Rock Bottom

Usher has finally released his long awaited follow up to 2012’s Lookin 4 Myself. He’s still doing some soul searching here, but with less of a pop influence. This time he is catering more to his urban market. His swagger remains intact, although there seems to be a thirst to keep up with the times.

House and techno pop’s influence have lessened in the few years. The trap R&B sound has taken center stage. This is most evident on the far reaching, addictive “No Limit” featuring Young Thug and the jagged “Rivals” featuring Future. He’s clearly tuned in to what is current on the music scene. However, that’s also part of the problem.

His marketing team is likely banking on his iconic status to sell records. With a projected 25,000 first sales week, his focus should be less on modeling his sound after current day Chris Brown and Bryson Tiller.

Find out if Hard II Love is actually worth listening to, in its entirety HERE

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