According to a great post by Sramana Mitra this formula is the future of the web. The four C’s in this formula are content, community, and commerce with a fourth C representing context. The P is for personalization and the VS is for vertical search. Sramana believes that Web 1.0 was all about commerce and Web 2.0 is being built on community but Web 3.0 will evole into a personalized, vertically searchable, contextualized tool for accessing commerce, content and community. I’m not convinced.

While I love the thinking Sramana has put into the formula I cant help but think its wrong. Not in the elements she has put together, but in how she has combined them. Like any good recipe its not enough to have the right ingredients you also have to combine them in the right order and proportion. Sramana provides the shopping list but its left to entrepreneurs to figure out of to make a killer dish.