This April, in Chicago, I will be speaking about mlearning design and strategy at Learning Tech 2012. I love Chicago. It’s a city with an energy that makes events especially invigorating. I hope to see you there, April 23-25.

For more information, I contacted Courtney Green in New York to ask her about the conference:

Courtney, we know I will be at the conference representing eLearning Weekly Magazine, who else will attendees have the chance to meet, and what companies will be represented?

Who should attend this event in Chicago?

Those who want to launch their learning to the next level and hear from innovative speakers to determine how you can elevate learning and maximize results. The event is focused on improving learning strategies with educational technologies across the corporate world, plus a special focus day for K-12 and higher-education professionals.

Are there any sessions that will share specific and practical information that attendees can take and implement right away?

We have a number of workshops, interactive sessions and case studies that will allow attendees to instantly apply! Including:

Yes, elearning is a thrilling industry that combines esoteric theory like gamification, cutting edge tools like Cloud technologies, tumultuous teetering between HTML5 and Flash, and the inspiringly sexy and sleek iPad — the world’s most seductive learning tool.

The eLearning Guild hosted quite a conference. Featured speakers spoke with vigor, sessions delivered an array of ideas and practice, DemoFest showcased elearning eye candy, and the expo bristled with the promise of the next best thing. Vegas was sunny. And Vegasy. … [read the rest!]

I was very lucky to catch Mark Lassoff in between speaking at DevLearn, working on his forthcoming book from Focal Press, and producing his next training video for the company he founded, LearnToProgram.tv. Mark is an anomoly in the world of elearning these days, because he knows how to code.

I’m not just talking about the two big programming languages, HTML and Flash. Mark works with and trains javascript, PERL, XML, CSS, PHP/MySQL, and the new and somewhat talked about HTML5. In a world of rapid elearning tools that eschew code at every turn, I knew I had to talk with Mark, who mixes elearning and code everyday.

eLW: I want to ask about your training work at LearnToProgram.tv, but first, tell me about the book you’re writing — I love to get a behind-the-scenes look before books hit the shelves.

ML: I am currently writing a new title for Focal Press called Android Development Code Camp. It’s part of a new series that I am editing for Focal that will include books geared towards beginners. I am excited because it will be branded after my LearnToProgram.tv training company. The people at Focal have been great to work with , and I am looking to produce a book that even a total beginner can read and work through and master beginning level application development in Java with Android.

eLW: You’ve got that technical background, you know all the major programming languages, what courses do you offer through LearnToProgram.tv?

ML: More and more courses every month. We changed our focus as a company about three months ago and wanted to focus on the consumer or beginner market. There are hundreds of thousands of people who want to learn programming, but no one focusing on that beginner’s market. Right now we have three courses available– HTML and CSS for Beginners (Including HTML5!), Javascript for Beginners, C Programming: iOS Starts Here and Objective C for Beginners. These courses are designed for people who are trying to learn web development, eLearning development and mobile development. We’re introducing a new course every month.

Our courses are delivered three ways– an instructor supported, asynchronous option that includes lab exercises, code listings and hours of video lecture is our least expensive and most popular. Our self-paced HTML course has over 1000 students in it. We also deliver courses instructor-led online. There is nothing better than having a live instructor so we offer that option as well. Finally, any of our courses can be delivered via traditional classroom instruction.

eLW: I took your HTML/CSS course on Udemy.com. That’s a great way to learn code. That’s real elearning, but you’re kind of an outsider to the elearning industry. Explain that.

ML: Well, I’m not an instructional designer. I have no traditional training in education… However, I am lucky enough to be one of those people who can walk in to a room an teach– and I think teach well. I find the eLearning industry to be frustrating– It seems to be very vendor driven instead of driven by best industry level best practices, professional ethics, and what is best sound educational practice. Vendors start screaming “HTML5” in response to media buzz and all of a sudden eLearning practitioners are all screaming “HTML5” without having the slightest idea of it’s current implementation in browsers, it’s shortcomings or even it’s structure. Some vendor said it’s good, and that’s good enough.

I don’t mean to indict the entire industry– There are plenty of hardworking, creative, talented folks creating amazing work. But the baseline still appears to be Powerpoint (or some easier/ more powerful modification to Powerpoint) and that’s sad. It frustrates me to no end that people don’t want to learn HTML– they want a tool that creates HTML for the. It’s easier. What they don’t know is that there are countless limitations that each tool has. You box yourself in with tools. If you can code you can do anything.

eLW: I’m curious, too, about the tools of the trade in elearning. So much is done to avoid code and put elearning tools in anyone’s hands. Can you make a case for learning code?

ML: I think there are many things in eLearning you can’t do without code–for example, simulation. Do you want the captain of your 737 to have learned in a simulator or from Powerpoint slides? A few years ago we built a complex avionics simulator to train helicopter pilots from a government agency. We had to write code–there was no way to do it well without coding.

I realize that most elearning departments are understaffed, underfunded and overworked, but even learning HTML and Javascript will give you enormous power to modify, create and design learning interactions that stretch the abilities of even the most powerful toolset.

Tools come and go– We have been coding in HTML now since 1994. Actionscript has been around as long as Flash has. If you can learn coding you make yourself a very powerful eLearning Developer. While it’s difficult to learn to code, it’s not impossible for just about anyone. Of course– as I think we often forget in eLearning– learning takes time, practice and effort. There is no Power Point slide deck I can show you — no matter how many avatars I use– that can make you learn to code. You actually have to do it. You have to practice. I’ve been coding for over 20 years– and I am still learning every day.

eLW: You said your clients like you because you’re a skeptic. How does that help?

ML: I think critically. If a vendor claims x, y and z, I want to see proof. At DevLearn one vendor told me that with his tool, “I wouldn’t have to write Actionscript any more!” Great– What are the limitations? How would you accomplish this with your tool? Oh You can’t? Moving on…

I just think I ask the questions that others don’t want to for fear of being seen as negative– or don’t know to.

eLW: Our readers are going to want to hear more from you. Can I persuade you to share your technical knowledge and outsider perspective with our readers, writing some articles for the magazine?

ML: It would be my pleasure.

eLW: Terrific. As long as you are going to write for eLW Mag, can we offer some coupons for your courses in the eLW Basement?

ML: Sure.. If you go to my site– http://www.learntoprogram.tv, and choose any online, self-paced course, I’ll give you 50% off the published price. Just enter the coupon code “ElearnWeek” at check out and the discounted price will be applied. I can’t emphasize enough how important it is for eLearning developers to have basic HTML and Javascript skills.

Now for a few personal questions that will really give readers a chance to get to know you.

eLW: Word on the street is you have some insane 80s TV trivia knowledge. So I gotta try to stump you. Which show had a character named “Skippy” and who played that character?

ML: Wow, that’s easy. Family Ties. Skippy was played by Marc Price. As a child Skippy got his head caught in the bannister three times.

eLW: That was too easy, I guess. OK, Square Pegs: most famous actor?

ML: Well, I think you’re fishing for Sarah Jessica Parker– but the better actor on the show was Jamie Gertz. Jamie just did an episode of Modern Family.

eLW: OK. Growing Pains. First names of all the Seavers?

ML: Jason, Mike, Ben, Maggie, and Carol. The last couple of seasons they had a baby? Right? I can’t remember the baby’s name, but I remember the baby grew up during hiatus. At the end of one season she was an infant and then at the beginning of the next season she had speaking lines. Leonardo DiCaprio was on there for a season as well– He played some runaway that family adopted.

eLW: Who played the kids?

ML: Easy– Tracy Gold was Carol– Her sister, Missy, was the governor’s daughter on Benson. Kirk Cameron played Mike. Jeremy Miller was Ben. The late Andrew Koenig played Mike’s best friend, Sylvester Stabone. His father played Chekov in the Star Trek Series. Got any more?

eLW: You are good. I give up. OK, no I don’t: Mr. Belvedere’s first name?

ML: Lynn. Brice Beckman, who played Wesley, just had a series on VH-1 a couple of years ago.

eLW: Amazing. Thank you, Mark. And for our readers who like networking, one final question: What’s next on your conference calendar? Or where can people find you online?

ML: We are talking about exhibiting at Learning Solutions, but have not yet made a decision. I will likely be at the MLearning Show in June and will be back at DevLearn next year. We’re also planning on going to ISTE 2012.

B.J. and Eric will continue writing the same sort of posts that followed the original tagline: “Tips, Tricks and Lessons Learned”. We love to share the nitty-gritty elearning work flows and work-arounds. And we love the sense of community here at eLearning Weekly. The readers have chimed in and added comments that make the posts better for the next readers.

Come by and see us at eLWmag.com and keep reading and reacting! Or just click the button below:

]]>https://elearningweekly.wordpress.com/2011/10/29/the-all-new-elearning-weekly/feed/0ericmatasmoved logoButton-visit-elwmag3D Tips for the Part-Time eLearning Freelancerhttps://elearningweekly.wordpress.com/2011/07/26/3d-tips-part-time-elearning-freelancer/
https://elearningweekly.wordpress.com/2011/07/26/3d-tips-part-time-elearning-freelancer/#commentsWed, 27 Jul 2011 03:11:31 +0000http://elearningweekly.wordpress.com/?p=1377]]>One of the best pieces of advice my father gave me was, “Discover what you’re good at and then learn how to make money at it.” Just like most obedient young boys, I totally ignored my father’s advice.

Even though I’ve been drawing and cartooning my whole life and developing elearning for the past ten years, I never put the two together. I’m a decent artist but most artists are their own worst critics, and even though I was passionate about it, I never once considered earning a living doing it. That is until I got serious and decided to officially freelance while working a day job.

Some of you may know me through Twitter as @learnnuggets and some of you may know my work through NuggetHead Studioz. I don’t have all the answers, and I don’t have years of experience freelancing let alone freelancing full time to share success strategies. I do have some ‘getting started’ experience and things I’ve learned in the past year that I’ll share what I call my “3D Experience.”

Okay, so you have this thing you’re really good at. You’re really passionate about it and you want a piece of that industry’s pie. What’s next?

Decide

Deliberately deciding is crucial to your success. Think of it like a New Year’s exercise plan. You’re all excited about starting to exercise every day and lose the holiday weight. Off you go and usually within a month the ‘every day’ turns into ‘a couple times a week’ until eventually you don’t have the staying power to continue.

Commit to a maximum amount of time. You might be willing to put in a lot of hours, but make your maximum a rational and reasonable amount of time that will still keep your family in balance. If you’re like me, it’s also keeping my chores up to par. I decided I could commit to 20 hours a week max. That’s four hours a night with weekends off or three hours a night with some work on the weekend. This plan works for me because I am my family’s night owl. I get quality, evening family time, and then, when my family goes to bed by 9:00pm, I get to work for a few hours.

Treat it like a job. I treat it like a second job. Many part-time evening jobs are retail or restaurants. They typically close late, and if you’re on the closing shift, you’ll be there another hour or so shutting down. Time is time, and if you’re going to work hard, you might as well work hard for yourself.

Think in terms of cost when deciding the amount of time you’re willing to commit. Go easy on yourself if you’re unsure; say ten hours a week. Remember, you still need to change hats when you go to your day job the next morning, so you want to ensure you’re still getting proper rest – and getting the work done.

Describe

Next, know what is it that you are going to do. Think of your skills and your talents. Describe what you will be doing to yourself before you start telling others. If you don’t know, what makes you think they will know? Definitely, differentiate between practical work and consultation.

Are you going to be doing the practical application of the work? If so, to what degree? If you’re a designer/developer like me, you have to be honest with yourself about how long it takes to put something together. Whether it’s an illustrated graphic or developing an elearning course, describe the boundaries. I started off with offering the full bucket load from cradle to grave. Everything from instructional design to publishing and LMS support. That’s a lot for a shop of one to handle. I’ve scaled back and focused more on what I do best – design/develop.

Are you going to be a consultant? If so, to what degree? A consultant brings years of practical application experience to a market where others hire you to help them down a path you once traveled. It’s still time invested but a different kind of time. Lots of phone calls, emails, managing calendars and perhaps even some traveling involved.

Describing what it is you are going to do – and what you’re not going to do – sets boundaries. Not just for your prospective clients, but for yourself. The boundaries will keep you safe from bidding on a project that may be more than you can chew starting out. They’ll also keep the stress at manageable levels.

Deliver

The phrase, “Under promise and over deliver” comes to mind. When you bid on projects, be honest with yourself about what you can deliver. Not so much in terms of the project itself, but how many current projects you have and how many you can balance at one time. I manage anywhere from 4-6 at any given time. Usually I have 3-4 illustration/graphics projects (which take less time), and/or 2-3 elearning projects (which are spaced out in terms of their production). I do this simply because I’m creative, and creative people (me at least) get bored easily. I need multiple projects at one time so I can switch between them often. And often, one project helps solve problems in another.

Add a minimum of 20% time to every bid. Even if you know without a shadow of a doubt you can make a peanut butter & jelly sandwich in five minutes, bid six minutes. Why? Part time freelance is still life, and the dog is going to run away, your kids will want to play a game, you and your spouse may need to consume an evening talking about something more important. If not the normal stuff, then—even worse—the really crazy will happen. Multiple things will interrupt you. Plan for it.

Don’t overcharge. It’s very attractive to get all caught up in the world of being your own boss and wanting to make your first million dollars in the first year. Stay humble. Do the work. The rewards will come in due time.

NuggetHead Studioz has only been an official business for less than a year. I have much to learn and only share these thoughts from what I’ve experienced already in that short time. Your situation will be different so just think through it carefully to ensure success. Oh, and of course…just do it!

]]>https://elearningweekly.wordpress.com/2011/07/26/3d-tips-part-time-elearning-freelancer/feed/2kevinthornmoved logoSuccess-guyButton-visit-elwmagToo Hot for eLearninghttps://elearningweekly.wordpress.com/2011/07/19/too-hot-for-elearning/
https://elearningweekly.wordpress.com/2011/07/19/too-hot-for-elearning/#commentsTue, 19 Jul 2011 16:25:22 +0000http://elearningweekly.wordpress.com/?p=1353]]>By the time school let out each summer, I was already done learning. Sure, classes were wrapping up and testing was done, but I was intellectually checked-out because it was too hot for learning.

Right now, in the midwest especially, the heat and humidity are collaborating to ruin everyone’s days. The dew point is so high that windows and glasses are sweating. Everyone is so sticky in the muggy air that nothing seems like a good idea. Except maybe a thunderstorm.

Does the misery make elearning difficult? I think so.

Are there better times during the year to schedule elearning? Can designers and developers control the environments in which our learners launch elearning? These questions always make me think about flight simulators. In a flight simulator, you can control the environment — make it shake or even make it hot! So, I imagine the ideal Personal Learning Environment (PLE) — a utopic arrangement of computer, desk, mouse, beverage, snack, window, lamp, and whatever else at whatever temperature at whatever time, wherever suits the learner best. Perhaps with soft classical music wafting in the background.
I like the list Prometheus Training uses to prep learners for optimal elearning — is anyone else using such tips? Is anyone else melting? Are your screens dripping with dew?

]]>https://elearningweekly.wordpress.com/2011/07/19/too-hot-for-elearning/feed/3ericmatasmoved logogreggoconnell-hotButton-visit-elwmagMake eLearning for the iPad for FREEhttps://elearningweekly.wordpress.com/2011/07/14/make-elearning-for-the-ipad-for-free/
https://elearningweekly.wordpress.com/2011/07/14/make-elearning-for-the-ipad-for-free/#commentsFri, 15 Jul 2011 03:17:07 +0000http://elearningweekly.wordpress.com/?p=1347]]>I feel some guilty pleasure when other trainers and elearning developers become jealous of my elearning app for the iPad. Because the Mac iOS doesn’t support Flash, many of my colleagues haven’t been able to take advantage of the best elearning tool ever: the iPad.

My app did not cost that much ($7,000 developed in 2010 and $4000 for upgrades in 2011). Still, even those costs are not readily available to many training teams. So, I will share my first efforts making elearning for the iPad. It still works very well and gets “oohs and ahhs” even though it is simple and FREE.

There are many tools for doing the small bit of work involved, but I will focus on the easiest method I know, using the word processing program on my computer. It’s three steps and then you are elearning:

Make a simple document in Pages.

Export as an epub file.

Put the epub file in iTunes and sync your iPad(s).

Learners can view the elearning module in iBooks, the free app from Apple. The reader app is the key, really. It has interactive functionality built in, so you just need to focus on good content.

Step 1 — Pages. Pages is the word processing program on a Mac. It is simple to use, like Word. Simply add text, images and video. Formatting must be simple so the epub file can adapt to various sizes when viewed. Still the content can look great, and with multi-media, it reads more like a digital magazine than a book. It helps to make a visual cover page (your page 1) that looks like a book cover. Play around with headers and styles — because these will help the learner navigate.

Step 2 — Epub. In Pages, just click Share > Export and choose the epub option. Check the box that makes your first page the cover art. You will have an epub file in seconds. If you get errors, it is probably related to formatting that epub files don’t support. It is best to keep the formatting simple — let iBooks do the work of making your module look great.

Step 3 — iTunes. On a Mac, just drag the epub file you just saved onto iTunes and then sync your iPad. Like Forrest Gump, that’s all I have to say about that.

In iBooks, your module will have an interactive table of contents — created from your headers and styles. The table of contents works as nicely as a menu in a Flash elearning course. Learners can change fonts or font size to their liking, read portrait or landscape, and bookmark and annotate the module. The video content plays right on the page or can be expanded to full screen.

I’ve had success with small, three-page mini-books. That’s three pages in the word processor — once in iBooks, the page numbers vary for each learner depending on their font choices and orientation they prefer for their iPad. Learners found the content engaging and appealing, and as elearning it was refreshing to have a mini-book instead of the typical rapid elearning thriller. I’ve also made longer modules, around 10-11 pages. They were well-received, but I made ample use of white space, and I wouldn’t recommend pushing much more than that. I don’t have data on it, but the iBooks format seems to suit concise elearning efforts. If readers can page through within 15-20 minutes, they seem pleased. If you have more content, make a separate epub module and call it a sequel.

]]>https://elearningweekly.wordpress.com/2011/07/14/make-elearning-for-the-ipad-for-free/feed/9ericmatasNo More eLearning Softwarehttps://elearningweekly.wordpress.com/2011/05/13/no-more-elearning-software/
https://elearningweekly.wordpress.com/2011/05/13/no-more-elearning-software/#commentsFri, 13 May 2011 14:43:05 +0000http://elearningweekly.wordpress.com/?p=1340]]>I cursed myself in a current post (What I Like About eLearning) when I included a semi-sarcastic comment about having umpteen programs open on my computer every day in order to get my elearning work done.

Since then I have articulated at least one non-HR-approved word in reaction to slow computer action or even crashes. I need more memory. I need dedicated video memory. I need software that doesn’t take so much of my computer’s resources! (I love you Adobe.)

Or maybe I need to just get all the software and even the operating system off my machine all together! Can it work for elearning professionals?

Can it work for you?

]]>https://elearningweekly.wordpress.com/2011/05/13/no-more-elearning-software/feed/9ericmatasAward Nominee Reveals His eLearning Authoring Toolkit [Guest Post]https://elearningweekly.wordpress.com/2011/05/06/award-nominee-reveals-his-elearning-authoring-toolkit-guest-post/
https://elearningweekly.wordpress.com/2011/05/06/award-nominee-reveals-his-elearning-authoring-toolkit-guest-post/#commentsFri, 06 May 2011 17:42:08 +0000http://elearningweekly.wordpress.com/?p=1332]]>Larry Ober has been nominated as Best eLearning Designer in the Maestro eLearning Awards, dubbed the OSCARS of the eLearning industry. What follows is an interview between Steve and the award’s organizers, Maestro eLearning.

Q. How did you get your start with eLearning design?

Several years ago we engaged a vendor to create three eLearning modules for a new product launch. As you know, good quality eLearning modules are expensive. We were happy with the results, but realized after only a few months that the content already needed updating. When I went back to the product marketing team with the request for budget to re-engage the vendor, they were less than enthusiastic.

So I offered to create the updates myself, if they would pay for authoring software. They agreed, and we invested in Articulate. Since then, I have created numerous eLearning modules, games, assessments, and other content. I’ve expanded to using Toolbook and other software. My largest project to date was the creation of three learning modules for a (different) new product launch. They were very successful, and I’ve updated them twice since they were created. By doing all this in-house, I’ve saved our marketing team well over $100,000 just on that one project.

Q. Wow! What are some tips you have for new developers?

First, be aware that many LMS systems already have integrated authoring software. If your company uses an LMS for learning content, ask the vendor if they have authoring software as well. These packages are usually easy to use, and integrate easily with the LMS you are using.

If you plan to buy a stand-alone authoring platform, first consider how much time you can spend learning to use it, and what capabilities you really need. Authoring software can be relatively simple, such as packages that convert PowerPoint slides to a SCORM compliant module. Other brands are very sophisticated, but you’ll need to take a class on how to use it, and plan to spend a lot of time on the learning curve.

Finally, make sure the publishing capabilities match your needs. Most commonly you’ll need software to publish to a SCORM compliant module, but which version of SCORM does your LMS use? Do you have a need to publish to self-running CDs? How about mobile platforms, like the iPhone? Know your actual needs before investing money and time in an authoring software package.

Q. What are some of your favorite tools?

So far my personal experience is limited to Toolbook and Articulate as authoring tools. I’ve also used Audacity, a free audio creation and editing tool, as well as various video encoding and editing tools.

For the novice user that wants to turn PowerPoint presentations into serviceable SCORM compliant eLearning modules, I’ve been very happy with Articulate. It allows the user to include audio, simple interactive animations, quizzes, and flash video.

If you don’t need the SCORM encoding, another option is iSpring, a free tool that will convert a PowerPoint to flash video.

For the more advanced user, or anyone authoring eLearning full time, Toolbook, Adobe, and Lectora offer suites of software that are state-of-the-art. Both have sophisticated authoring capabilities, but either will involve a substantial learning curve if the user isn’t already familiar with authoring tools.

Q. Before we end, could you expand your earlier thoughts on mobile-conscious design?

Mobile devices, starting with PDA’s and now smartphones, revolutionized how sales calls are entered, and everything about CRM. In my experience, however, they haven’t delivered big gains in training—yet. The problem has been trying to fit traditional eLearning content on the smaller screen. In most cases, the read-ability is inadequate. In my experience, the screen size is appropriate for reference material and some interactive job aids. Another common use is for reference apps, usually simple calculators or wizards, to be used on the fly for calculating pharmaceutical or medical values.

Two areas that have potential for growth are, first, as a response key pad for daily or weekly training updates. This would enable the standard ‘district conference call’ to become an interactive experience. A second future use may be as a time management device. Apps are becoming available that will use GPS technology to track where you are, and how long you are there. These apps can graphically present how long you spend at each customer location during a week or month, and track that according to that account’s current or potential sales. This analysis would allow the user to spend the time in the accounts that have the most potential.

About the Interviewer

Maestro eLearning is a customer service company in the business of creating custom online training courses. They’re collaborating with industry consultants and vendors to launch the Maestro eLearning Awards. Delight your colleagues and consider nominating them for some awards, such as Best eLearning Designer and Best eLearning Developer.

]]>https://elearningweekly.wordpress.com/2011/05/06/award-nominee-reveals-his-elearning-authoring-toolkit-guest-post/feed/1ericmatasMaestroLogoMy LMS vendor just got acquired by another company! Now what?!https://elearningweekly.wordpress.com/2011/04/28/my-lms-vendor-just-got-acquired-by-another-company-now-what/
https://elearningweekly.wordpress.com/2011/04/28/my-lms-vendor-just-got-acquired-by-another-company-now-what/#commentsFri, 29 Apr 2011 05:33:55 +0000http://elearningweekly.wordpress.com/?p=1312]]>The landscape of learning management system (LMS) vendors is constantly changing. There have been dozens of acquisitions in the past decade, including a big one this week. This can be a scary time if your organization happens to be using an LMS that gets acquired by or merged with another company. After all, you’ve most likely invested thousands of dollars and many hours getting it set up and configured to work well. So, if your LMS vendor gets acquired by another
company, what should you do? What questions should you ask?

My first piece of advice would be: Just relax. The process of merging two business generally takes a while. You most likely won’t see any overnight changes. Take this time to think through several scenarios and prepare a list of questions for your account representative.

Below is a starter list of questions that you may want to ask. The account rep may not know all of the answers if the news is still fresh, but it’s good to start thinking in these terms. To keep things straight, I’ll use the terms acquirer (the company who is making the purchase) and acquiree (the company who is being purchased).

Question to ask:

Why (specifically) was the company acquired?

How will the roadmap for the LMS change?

Will the underlying technologies change?

What products, services, features, etc., of the acquirer will be made available to clients of the acquiree?

How will the support model change for the acquiree, if at all?

Will the hourly rate change for the acquiree? (ex. For customizations)

Will any of your technical or support contacts change?

Will there (still?) be an annual conference for the LMS and its users?