“We’re not really revealing what the experience is going to be like until we’re closer to the time,” Stewart told delegates in Santa Monica. “But this is a nod to the fact that we learned through (Twitter-owned) Periscope that people love to experience live video. The live nature of what Twitter has always been is a natural fit. Because, let’s face it, when people are experiencing the NBA playoffs, when people are experiencing the Super Bowl, they do it through Twitter because it’s that second-screen nature.

“It really is something that suited the live nature of what the platform is, to be there in the moment to be sharing something,” she added. “I think Periscope has really carved out a place for itself for people who want that really raw, close to the action experience.”