I am student at Rice University conducting a marketing study to evaluate BMW marketing strategy in the US. This study is purely an academic exercise and does not represent any commercial interest. No sales person will contact you.

Our team would greatly appreciate anyone in this forum to answer the following questions AND return the survey to U. Marathi, Ph.D. at [email protected] Please cut and paste this question into the body of e-mail.

Many thanks,

Upendra

1) When you think of a luxury performance car, which brands come to mind? Please rank order of importance (1-last to come to mind, 7-first to come to mind)

BMW Porsche MercedesLexisAcuraCadillac

2) Why have you bought or considering buying a BMW? Please rank order of importance (1- least important, 7- most important)