The Knight News Challenge‘s biggest winner, with a two-year grant of $719,500, is DocumentCloud, the primary-source index conceived by journalists and developers at ProPublica and The New York Times. Here’s why you should care: There’s good reason to believe the project will transform how some investigative journalism is conducted — and who conducts it.

Like a lot of software in the cloud, this one is complicated to explain. I wrote a long overview of DocumentCloud in November, and you can read their initial grant application in my first post about the project. Aron Pilhofer, editor of interactive news technologies at the Times and one of the project’s creators, told me on Monday, “DocumentCloud isn’t really conducive to a two-minute elevator pitch.” But later in our conversation, he ventured one: “It will turn documents into data.”

In the analog version of investigative journalism, a reporter obtains documents from sources and freedom-of-information requests, writes a story, and… that’s it. If we’re lucky, the materials are posted as unwieldy and barely searchable PDFs.

DocumentCloud’s vision is to collect, archive, and index the text and metadata of all documents used by participating news organizations, advocacy groups, bloggers, and others — “so they’re not just sitting in the corner of a newsroom collecting dust,” Pilhofer explained. That way, anyone — from other news outlets to curious readers — will be able to search across all documents in the project to find information that might not have been relevant to the original piece. If it were an animated TV series, the catchphrase might be, With our newsrooms combined — we are DocumentCloud!

Anyone who has waded through the National Security Archive’s wealth of FBI files and CIA reports will immediately recognize the benefit of DocumentCloud. What if you could search across the entire archive for a particular topic of interest (Pilhofer suggested Marilyn Monroe) and get pinged whenever that topic shows up in a new document? Or what if you were a business journalist up to your neck in SEC filings? Or a local blogger keeping tabs on your congressman’s earmarks?

Details are still being worked out, but running materials through DocumentCloud will involve some sort of optical character recognition (to render those pesky image-based PDFs favored by some government agencies into searchable text) and Open Calais (to extract metadata like names, locations, and dates for more effective indexing). The news organizations that contribute documents will likely host them as well, said Scott Klein, editor of online development at ProPublica and a creator of DocumentCloud. He described the project as more of a “card catalog” than, say, a repository.

There are other aspects of the project that I’d be happy to discuss in the comments, and maybe we can get Pilhofer and Klein to weigh in here as well (as though I’m not hyping them enough). The other creators are Eric Umansky of ProPublica and Ben Koski of the Times. So if you have any questions about DocumentCloud, feel free to ask, and I’ll work on getting answers.