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International Restaurant & Foodservice Show of New York

Are Your Patrons Craving a Sense of Place?

In today’s crowded marketplace, it is more important than ever to deliver a consistent and relevant brand message. But how do restaurant chains find the right balance between their need for conformity and their ability to meet the local needs of customers?

To achieve growth over the past decade, most food operators have explored operational efficiencies, new branding initiatives, and marketing campaigns to attract new and existing customers. As these initiatives become the cost of doing business and are no longer a game changing advantage, the foodservice industry will need to explore new opportunities to create differentiation and relevance.

We conducted a study to determine how restaurants can transform from conformity across markets to greater community representation. Our research revealed that community is as much about respect for your patrons needs as it is about fitting into the neighborhood. This presentation will discuss the role of community and a sense of belonging and how it can drive brand loyalty, a key metric of the health of any organization.

Key learning:

Insights on the importance of creating a sense of place in your restaurant

How to create a sense of belonging for your patrons

How to better connect your brand with your customers at the moment of purchase

When: Tuesday, March 7th from 1:30pm – 2:30pmWhat:International Restaurant & Foodservice Show of NYWhere: NYC Javits CenterWho: Richard Dirstein, Principal and EVP of Design and Innovation at Shikatani Lacroix, will present on the role of community in creating a sense of belonging in your restaurant. Richard has created successful design solutions for a number of major hospitality and foodservice brands including Tim Horton’s, Cineplex Entertainment, Second Cup International, M&M Food Market, and International Dairy Queen.

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We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.