Outstanding article on TechCrunch on rethinking the value of ownership and how subscriptions are becoming ever more relevant.

"For subscribers who rent their apartments, take Ubers, watch Netflix, clean their houses with Handy and cook with Blue Apron, subscriptions create an agile lifestyle. No ownership means no maintenance costs and upkeep. Subscriptions can be upgraded, downgraded or canceled easily and flexibly. There is a financially shrewd Zen in not being tied to unmalleable objects. It frees people to spend money on pursuits other than that of saving to buy nice things."