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The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that the availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent. Additionally, ads for which cookie-related information was available sold for three to seven times more than ads without cookies. The

Twitter on Thursday announced the widespread introduction of ads based on web-surfing activity, meaning if you recently visited the website of, say, an automaker, you may see that brand’s ads in your stream. The program, called tailored audiences, rolled out in a smaller scale in July. Using tailored audiences, advertisers can target users who have

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking. While the death of cookies—those sticky computer codes that compile

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor’s approach to a certain

Twitter wants to eat your cookies and turn them into Promoted Tweets. The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Users’ browsing behavior and email addresses will be used to match them up with ads from brands or business that are

In relation to the article: http://www.adopsbuzz.com/mozilla-and-stanford-pitch-new-cookie-blocking-approach/ Disagreements continue between the advertising industry and privacy advocates as advertisers point to potential weaknesses in the “Cookie Clearinghouse” project that Mozilla, maker of the Firefox browser, and the Stanford Center for Internet and Society’s have unveiled. The Cookie Clearinghouse promises to create two lists of domains: one for

Techno-privacy wonks are laying yet another rail for Do Not Track. Mozilla, maker of the Firefox browser, has paired with the Stanford Center for Internet and Society to create a Cookie Clearinghouse. The project, still in a nascent stage, essentially will be two lists of domains — one that users’ browsers will permit to set

The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s move to block third-party cookies in the newest version of Firefox does not spell disaster for

Mozilla’s Firefox browser will have a new cookie policy when its release 22 comes out later this year. The new patch, developed by privacy advocate Jonathan Mayer, will allow first-party cookies, but block third-party cookies. “The new cookie policy is intended to better conform to user privacy expectations and preferences,” Mayer said in an email

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