Generosity Project

The Greater Sacramento Generosity Project is a collaboration of
the Sacramento Region Community Foundation, the Nonprofit
Resource Center, and regional business, community, and
educational institutions.

GiveLocalNow is a new and innovative movement in the Sacramento
Region (El Dorado, Placer, Sacramento and Yolo counties)
dedicated to increasing philanthropy to local nonprofits. The
movement has been created in response to quantitative and
qualitative research documenting that the region’s donation
amounts are lower than the national average.

With release of the The Greater Sacramento Generosity Project
research report on May 25, 2011, there
as been much interest in the results of the year-long research
effort by the group of dedicated regional leaders.

The research also supports the launch of a multi-year community
outreach campaign scheduled to begin this fall, which if
successful over time, will achieve three significant goals:

The Greater Sacramento Generosity Project includes quantitative
data that represents the most comprehensive analysis of giving
habits in the Sacramento region in recent memory. Data was based
on surveys and information collected from 2,000 households in
Sacramento, Yolo, Placer and El Dorado counties. Research was
conducted by the Center for Strategic Economic Research.

The research also supports the launch of a multi-year
community outreach campaign scheduled to begin this fall, which
if successful over time, will: