Koprivshtitsa is one of the characteristic Bulgarian towns, still preserving the atmosphere of the Bulgarian National Revival period of the 19th century. The town is huddled in the mountain folds 111 km east of Sofia. The town boasts a large number of architectural monuments from the period, 383 in all, most of which have been restored to their original appearance. Collections of ethnographical treasures, old weapons, National Revival works of art, fine fretwork, household weaves and embroidery, national costumes and typical Bulgarian jewelry has also been preserved. It was here that the first shot of the April Uprising against the Ottoman domination was fired in 1876.

Since 1965 the National Festival of Bulgarian Folklore has taken place approximately every five years in Koprivshtitsa, gathering musicians, artists and craftsmen from across Bulgaria. Featuring thousands of performing artists in a pastoral setting in the hills above the town, the Koprivshtitsa festival is the only significant Bulgarian music event focusing on amateur performances, and the majority of authentic Bulgarian village music released during Communist rule was recorded in Koprivshtitsa by Balkanton during the 1970s and 80s.