Q: I have worked in marketing for the past eight years and would like to start a business of my own. I have discussed this with my wife and she supports any venture I decide. Attached are several businesses’ financial statements that would be of interest. Can you offer any advice as to which may be best suited?

– Frank, Ontario

A: Choosing a small business based on its numbers is only one criterion before making a large financial commitment. What criteria would you use for choosing a life-long partner? Hopefully, not just looks! Here are some considerations for any entrepreneur:

What are your reasons for wanting to start a business? Hate your boss? Not enough money? Too many hours? Sometimes, many of these can be resolved with a new job. Working for yourself does not translate to more money or less hours.