Apartment Market Research and Analysis

We Advise Multifamily Developers

Apartment Market Research and Analysis available through our multifamily real estate group has significant experience representing purpose built apartment developers and private equity investors in multifamily.Our extensive multifamily consulting services, including Apartment Development Consulting, allows developers and owners to draw on our experience in multifamily real estate to evaluate and deliberate their site and product decisions. The insight formed over 30 years in development, apartment construction, lending advice, marketing and leasing up management is combined with our in-depth research and analysis to create apartment mixes, pricing strategies and project concepts to improve the project’s potential to achieve pricing goals, sale and lease-up projections.

We have worked with numerous developers on high-profile projects to create successful multifamily strategies, which have resulted in maximizing rent per foot, accelerated lease-up and increased the value of the assets.

Apartment Feasibility Studies

The feasibility studies and analysis of apartment rental projects requires research that focuses not only on the current market performance, but also the current and projected supply, demand, absorption, and mobility rates. By studying the macro factors such as employment growth, new supply, demographic projections and micro factors related to the income-driven demand of household incomes, product concept, and project competitive advantages, we can define where a project’s potential can be enhanced. Because competition for the resident is won with the overall asset, we examine everything from the market including unit mix and square footage, amenities, parking and rents. We take a deep dive into the details – where the real asset performance of the apartment project is determined – taking into consideration demographic projections, renter spending habits, income-driven demand, household income being captured, inventory structure and price sensitivity by apartment type and square footage range

SVN Rock Advisers have conducted 500+ feasibility studies across Canada over the past ten years. Our work has resulted in hundreds of developers successfully executing over 1000 apartment projects across the country.

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Apartment Developer Advisors

Our extensive multifamily apartment consulting services, including Purpose built Development Consulting, allows developers and owners to draw on our experience in multifamily rental real estate to evaluate and deliberate their site and product decisions. The apartment industry insight formed with over 30 years in apartment development, construction, lending, marketing, lease-up and property management is combined with our in-depth research and analysis to create product mixes, pricing strategies and project concepts to improve the assets potential to achieve pricing goal,s lease-up projection and disposition.

New Apartment Buildings Built

The developer’s conceptualization should be based entirely on the target market—not their personal preferences. The rental apartment markets are segmented into many sub-markets, with each niche demanding specific elements. Sub-markets vary enormously by demographics, level of competition, and preferences related to unit mix, unit finishes, parking arrangements, and amenities. Design standards and preferences vary from one geographic region to another. No matter how good the pro forma for a project might look, if the apartments do not satisfy the market’s needs at a rental rate that prospects can afford, the project’s profitability will be limited. We help developers build the best product for the market based on facts not guesses.

The SVN Difference

Our goal is to listen, collaborate and serve your multifamily needs.

How Can We Help With Your Next Project?

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Our Multifamily Research & Consulting Is Used In

Apartment Feasibility Studies

SVN Rock Advisors offers feasibility studies and analysis of apartment rental projects requires research that focuses not only on the current market performance, but also the current and projected supply, demand, absorption, and mobility rates. By studying the macro factors such as employment growth, new supply, demographic projections and micro factors related to the income-driven demand of household incomes, product concept, and project competitive advantages, we can define where a project’s potential can be enhanced.

Student Housing

With specific knowledge that impact the sale and leasing of student housing properties, SVN Rock Advisors understand how to add value across all aspects of the charter schools property spectrum.

Brokerage

SVN Rock Advisors have the capability to advise you on your apartment needs. Our Advisors routinely work on properties ranging in scope and scale from a small apartment property in a tertiary market to large institutional-grade assets and multistate portfolios.

Lease-ups & Value Creation

SVN Rock Advisors offers strategic apartment leasing & marketing services for purpose built apartments. Marketing begins while a purpose built apartment development is still on the drawing board and does not end until the asset is in disposition. In the multifamily apartment business, developers cannot create a market where one does not already exist. On the contrary, their foremost objective is to identify the specific market segment for which more apartments are needed and then to design the best possible apartments to serve that need.

Who Relies on SVN Rock Advisors Research?

Developers. Lenders. REITs. Operators. Investors. Asset Managers.

Hear from our Clients

Canada’s Largest New Apartment Development in a Generation Started with a Feasibility Study