I always wanted to be a movie director, but a lack of ambition, and talent, sadly kept me from that particular goal. That still never stopped me from having a fascination with the filmmaking process, even if the particulars of the art have eluded me.

The new app Directr was seemingly made for people like me. It’s a video recording app that allows you to produce semi-professional looking works out of video recorded on your Apple device. The difference between Directr and other film creation apps is the more relaxed approach it takes to the idea. The highlight of the app is that there is no editing required, and it’s pretty much all point and shoot. That’s not to say it’s a bare bones program as you are allowed to insert text, music, graphics, and, in a particularly inspired bit of design, use storyboards to help you plan the layout of certain types of videos (which is a major contributor to the simplicity of the app).

What is the practical use of Directr? Well, based off of examples provided on the apps site, it can be used to stylishly record your baby’s actions, make a modern day slideshow of your vacation (only interesting), or to provide a video capture to spice up your apartment listing just to name a few. Thanks to the deeply integrated social features, sharing your videos is exceptionally easy, and even already there is a growing community for doing just that, as people aspire to create viral video sensations, or even just sell a car.

If you had to assign a greater purpose to Directr though, it would be giving users the ability to enhance their everyday videos, without beating them over the head with the prospect of having to sort through and splice together mounds of footage. While it doesn’t have the creative depth of a full fledged video editor, it does allow you to come up with a similar final product, and always maintains the fun of creating something that is closer to a film than a simple video, without forcing you through the elongated, tedious process usually required to do so.

For a free app, there is lot of life in Directr, and once you download it, it becomes hard to shoot any video, without suddenly framing it within the abilities of the app. Nothing you can create with Directr will be winning any Oscars, but the program itself does goes home with my award as app of the week.