Making Reusable Desirable with Design

03/28/2011

Minneapolis based design firm Sussner has created one of the best looking reusable “paper cups” I’ve seen. The cup was designed as a gift for friends, clients, and new business leads and makes me want to hire them or befriend them quick!

Along with the nice graphics printed on the cup, they also designed a beautiful package to contain it and supply each recipient with a cup of coffee via a pack of Starbucks instant VIA (which is a bit disheartening, but I can understand the logistics that most likely prompted this decision). Great job making reusable, desirable. With a mug like this, I’d gladly deal with the “inconvenience” of carrying it and washing it, just to be seen with it.

That is a great looking cup! Is kind of ironic that they would offer the single use coffee with it, but not sure what the alternative would have been – maybe a coupon for purchase of a bag of coffee beans?