Digital Black Book – the future of in-store innovation for luxury retail

Luxury retailers are expected to continually innovate in-store and improve the customer experience to remain competitive in a highly competitive market place – providing every customer with the desired in-store shopping experience, increasing brand loyalty, customer retention and most importantly sales. For high-end high street fashion houses it is also fundamental to create a shopping experience that is a satisfying representation of the brand itself.

The answer to many of these challenges lies in retail solutions such as Keytree In-store Technology and its modules such as the Digital Black Book. By taking the latest technology available and combining it with unparalleled innovation, driven by market forces, we have developed the toolset required by the store associate to enhance the shopping experience in luxury retail, driving sales across the product line.

Everything in one place – a centralised solution

The Keytree In-store Technology (KIT) team considers the creative use of technology and the user as the driving force behind the product – a product that has been successfully deployed in prestigious luxury fashion houses and used daily by store associates across the globe.

Our extensive research tells us that the product catalogue is the first point of reference for most customers, looking at what’s on offer. Although a brand’s website holds this information – the store associate needs this information in the palm of their hand so they can review one to one with the client. Our catalogue module provides this and more – it also gives shop floor staff the ability to check stock across all stores via any preferred method, including barcode scanning.

The store associate will collect a customer’s personal details and store directly in the application, so they can keep customers up to date with new product information, product lines or items that they may have been waiting to arrive in the store. Our state of the art, customer engagement module gives store associates the power to liaise with clients via their preferred method of communication – be it telephone, email or social channels. KIT can store behavioural data, so staff have a 360-degree real-time view of all previous purchases, interactions, notes and appointments – creating a Digital Black Book.

As the store associate is now communicating one to one with customers, KIT provides a ground-breaking approach to selling goods – by creating personalised style boards and looks based on the customer’s purchasing history and preferences. The suggested looks can then be sent directly to the customer via their choice of communication channel, or why not display the image on an in-store digital display, using Apple TV Broadcast capabilities the next time the customer visits the store.

KIT provides our clients with a customer centric tool that ensures the store associate never needs to leave the customer’s side. After viewing the product catalogue and once an item is selected, KIT will send a note directly to the store runner to retrieve the product from the stockroom and bring to the customer. If they want to try on the item, KIT will tap into the RFID network to locate a vacant changing room.

Keytree In-store Technology provides the store associate with access to inventory across multiple locations, in real-time. Having the ability to check stock and never failing to be in-stock with a product is an essential element in nurturing customer satisfaction and loyalty.

Our product roadmap will continue to learn, enhance and provide customers with the ultimate in-store experience but will also support store associates, helping manage all their tasks, appointments and events through each of their working days.