WATERBURY — Gov. Peter Shumlin joined representatives from business and education to launch “Great Jobs in Vermont” — a new marketing and job listing campaign aimed at connecting job seekers with openings throughout the state.

Touting the state’s low unemployment rate — the second-lowest in the nation — Shumlin said Vermont must take steps to let people know about available jobs.

“Many people have an affinity for Vermont, whether they completed their degrees here or just visited for a long weekend, but they may not be aware of the variety of good companies and plentiful job openings available in Vermont,” Shumlin said at a news conference at the Keurig Green Mountain Beverage Technology Center in Waterbury.

“We’re going to get the word out that Vermont is not only the best place to live and play, but it’s a great place to work as well,” Shumlin said. “We need both Vermonters looking for job opportunities and those from elsewhere who find that they love Vermont to know that this is a great place to work, live and raise a family — and we have jobs available.”

The Agency of Commerce and Community Development and the Vermont Department of Labor have partnered with businesses, the Vermont Recruiters Association, various chambers of commerce, higher education institutions, alumni networks and others to publicize Vermont jobs.

The agency has created digital ads that the partners and others can add to e-newsletters, websites, mailings and social media to help spread the word about openings.

The Vermont Recruiters Association, whose members have hundreds of job openings across the state, plans to use its network to get the word out that the state has great jobs, said Kurt Neilsen, a Keurig recruiter who founded the association.

“We have strong companies in Vermont, and through the creation of the Vermont Recruiters Association, we can recruit more talent and make our companies even stronger,” Neilsen said.

“By combining information on our open positions, our companies and our state in a single place,” he said, “it will help us attract talent from within and outside Vermont.”

Job postings will be located in one online location.

The website, www.greatjobsinvermont.com, features job listings as well as information about the state, including history and the arts, outdoor activities and events. It will also feature the banner ads that partners can use to link to job resources.

Shumlin said the campaign is part of a larger economic development effort, including a new innovation center in Burlington, the Vermont Enterprise Investment Fund and more small-business lending capacity for the Vermont Economic Development Authority.

“All of these efforts together help keep Vermont’s economic engine, which is powered by a diverse range of businesses statewide, running well,” the governor said.