7-Eleven vehemently denies rollout of a new logo and store design

GLOBAL - Despite reports to the contrary, convenience store chain 7-Eleven has no plans to rebrand with a new logo and an updated store design to position itself on a health platform, a spokesperson for the company told Campaign Asia-Pacific.

“The news items that have been circulating is full of misinformation,” said Margaret Chabris, PR director at 7-Eleven, referring to stories discussing a New York location that is sporting a new logo and a dramatically altered interior design. “There is neither a new logo nor design that 7-Eleven is developing for its stores.” The particular store in New York City is a location where the brand is testing new concepts and products, Chabris insisted.

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