Over at New School Kaidan, I write a few words about some of the recently released promotional videos. This is a collection of those write-ups, with a few words sometimes added after a week+ of viewing.

The first video from Morning Musume ’17 comes in the form of a prootional tie-in with Marukome Miso. “Morning Miso Shiru” is a remake of the group’s 1998 single, “Morning Coffee” re purposed for this 2017 application. The song also marks the debut PV for the new 13th generation: Kaga Kaede and Yokoyama Reina. Things get cozy for the girls as we see them camping in the most glamorous fashion. Decked in fuzzy sweaters and caps, the girls sing along at the campfire, fire up the sparklers, and engage in late night pillow warfare. Of course there’s plenty of Morning Miso Soup to go around. In the first time in quite a while, the Morning Musume seem to be having a lot of fun just being girls in a promotional video, which makes “Morning Miso Shiru” a very refreshing change of pace for the flagship Hello! Project group.

Rewind+

I don’t want to say that Morning Musume ’17 can do no wrong, but really Continue reading →