Canadian ready-to-drink craft alcoholic beverage producer Crafty Elk Distilling has entered into a distribution and sales partnership with Southern Glazer’s Wine & Spirits to sell its hard juice beverages across the country.

Produced using organic premium vodka, Crafty Elk claims to offer a clean beverage with no preservatives or artificial flavours, which contains ingredients such as goji berry, turmeric, ginger and prickly pear.

Crafty Elk founder and CEO Greg Gilliland said: “We are very excited to partner with Southern Glazer’s in Canada. We are looking forward to a long-lasting, fruitful relationship.

“This agreement will allow us to get Crafty Elk into the hands of our customers more easily and grow the brand across the country.”

As a result of its new partnership with Craft Elk, Southern Glazer’s Wine & Spirits has further expanded into the ready-to-drink category.

“This agreement will allow us to get Crafty Elk into the hands of our customers more easily and grow the brand across the country.”

Southern Glazer Canada Marketing and Business Development vice-president Allison Graham said: “We are very excited to partner with Crafty Elk Distillery in Canada. The brand fits well within our portfolio of premium brands and expands our business within the popular ready-to-drink category in Canada.”

Based in London, Ontario, Canada Crafty Elk was established by pharmaceutical scientist Gilliland in January last year.

Gilliland added: “Ontario has been our proving ground, but we’re just getting started. Having established pathways for manufacture, distribution and retail, we plan to expand immediately into Manitoba, Alberta and British Columbia.”

Crafty Elk is also planning to continue to expand its product footprint in California and Florida.