Samsung is a company dedicated to pushing the boundaries of technology with every new product they release, true to their slogan of "Do What You Can't." So when they launched their groundbreaking new Galaxy S10 phone, they needed a way to train sales reps on all it's new features.

In order to excite reps about the new phone and hopefully turn them into brand advocates in the process, we created a fun and entertaining training program in the form of a film festival. We partnered with YouTube superstar Bad Lip Reading to create four original films focused around a different key feature, and transformed theaters into an immersive movie experience like no other.

Samsung

Samsung is a company dedicated to pushing the boundaries of technology with every new product they release, true to their slogan of "Do What You Can't." So when they launched their groundbreaking new Galaxy S10 phone, they needed a way to train sales reps on all it's new features.

In order to excite reps about the new phone, and hopefully turn them into brand advocates in the process, we created a fun and entertaining training program in the form of a film festival. We partnered with Bad Lip Reading to create four original films focused around a different key feature, and transformed theaters into an immersive movie experience like no other.