The rip-roaring Bridgehampton Polo will be different this year: Billionaire partners Peter Brant and Neil Hirsch have gone their separate ways. Paper magnate Brant is now in charge of the polo, having bought out Hirsch’s interest, and wants to make it less about attracting a champagne-swilling celebrity crowd and more about bringing in swanky society types. The event has renewed its deal to use Two Trees Farm for one more summer, but they’re still searching for a sponsor since their deal with Mercedes-Benz expired. A source told us, “Peter wants to make the event more about society and less about celebrities. The plan is to make it more posh, like the Palm Beach Polo. Neil had always wanted to keep the focus on the polo match.” Strategic Group, which previously helped bring in big celebrities, is no longer involved. Hirsch, founder of Telerate and owner of the Black Watch team captained by Nacho Figueras, denied disagreeing over the event’s direction. He told us, “There has been no disagreement whatsoever between Peter and myself. Due to the fact that I am no longer playing polo, several months ago I decided to sell my interest to Peter. I understand they have a full roster of teams, and I am sure it will be a great season of polo in the Hamptons.” Brant didn’t get back to us.