I’m Ron Burgundy? The New Face of Dodge Durango

Over the years, there have been countless companies that have used movie characters to try to sell their products. There was James Bond for BMW, or E.T. for Reese’s Pieces. But none of those come close to the brilliance of casting San Diego’s most beloved news anchor, Ron Burgandy, as the new spokesperson for the Dodge Durango. If you don’t believe me, check out the Grade A ads. I can assure you that 60% of the time, they will work every time. You stay classy blogoshpere.