London, United Kingdom 25th July 2017 – Nikon is pleased to announce the development of the next frontier in full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850.

The D850 will be a formidable tool for those who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, and hobbyists who capture landscapes, commercial sports, fashion and weddings, as well as multimedia content creators.

The D850 follows on from the D810, which was highly praised for its extremely sharp and clear rendering, and rich tone characteristics. The D850 will be a powerful new full-frame FX-format digital SLR camera, engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years, who demand the very best from their camera equipment.

The D850 will exceed the expectations of the vast range of photographers who seek high resolution and high speed capabilities that only a Nikon of this calibre, complemented by NIKKOR lenses, can offer.