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Wednesday, 16 June 2010

Green Britain Day...

Tomorrow, the 17th of June, is Green Britain Day. Whatever your feelings may be about the fact that edf Energy is the sponsor (I am frankly, a little tired of debates around whether we should support initiatives sponsored by ‘the man’ ie. Big businesses....personally I think that the more we do to support positive steps by business to take sustainability issues into consideration the more likely they are to take notice and make even more of an effort because, let's face it, they aren't just all going to go away or turn into lovely little ethical co-operatives, but maybe that’s just me being optimistic....) there are a number of great ideas for simple activities you can do for sustainability and a great deal of information on the site here: http://www.teamgreenbritain.org/the-big-picture. By registering online you can receive a newsletter which will let you know of events happening in your area.

At a recent event I went to in a work capacity the discussion centred around which group – business, consumers or government, were the drivers of change in terms of embracing sustainability issues. As usual, there was no consensus, and as usual, the conclusion is that everyone needs to work together. An excellent point which was raised and made sense to me though, was the fact that as consumers, we don’t often have access to, in economic terms, perfect information. We can only make our decisions based on what we are told and that is not always the correct information and/or all the information. So we are forced to rely on business and the information they provide. So inevitably, the best impact we can have is to let businesses know our concerns, tell them that it is important for us to know that they are doing their best to ensure that when we purchase goods and services from them we can rely on the fact that they have done the research and they are offering us the most sustainable/ethical product they can. I know this may be a bit idealistic, but I think that rather than us, as consumers, trying to make a decision about whether, for example, loose fruit or packaged fruit, is more sustainable in terms of the joint issues of food waste, transport and packaging, that is something we need to rely on the retailers to have done their research on and then fed back to us. So speak to the businesses you use about what they are doing, as a whole, about sustainability issues....write to them/email them and let them know that you want the information. I know it may seem a waste of time as an individual but just a short email can make a big difference and needn’t be a hassle. Ok, semi-rant over.....happy Green Britain Day for tomorrow.