Flipkart is entering the phone market and has launched the Billion Capture+, a new smartphone under its private label Billion. The Billion label was announced back in July. Flipkart said that this is a ‘Made for India’ device and is designed, engineered, manufactured and tested in the country. The key highlight of the smartphone — as the name suggests — is its camera setup. The smartphone will go on sale starting November 15, of course exclusively, on Flipkart.

The Billion Capture+ phone comes in two variants. One model comes with 3GB of RAM and 32GB of internal storage which will be available at a price tag of Rs 10,999. While the second variant of the smartphone sports 4GB of RAM and 64GB of inbuilt storage which will come with a price tag of Rs 12,999. Both variants of the Flipkart’s Billion Capture+ phone come in two colours — Mystic Black and Desert Gold.

Flipkart will be providing several offers. It will provide No Cost EMI option and also give away discounts on some debit/credit cards. The details will be revealed on Nov 15 when the smartphone will go on sale in India.

The smartphone comes with a premium metal body and sports a 5.5-inch full HD display coupled with 401 PPI. The display is further protected with a 2.5D Dragontrail glass protection on top. The smartphone runs on Stock Android Nougat 7.1.2, and Flipkart promises to upgrade the smartphone to Android Oreo, however it didn’t confirm the timeline of the rollout as of yet. There also a fingerprint sensor on the back side of the phone.

Befitting the name Billion Capture+ — the key highlight of the smartphone is its camera setup. The smartphone comes with a dual camera setup at the back. It includes two 13-megapixel cameras – whereby one comes with an RGB sensor and the secondary camera includes a monochrome sensor at the back. There’s also a dual flash that sits right next to the dual cameras. The back camera is capable of capturing pictures in several modes including. The smartphone is capable of capturing shots in super night mode – in other words, it is capable of clicking clear pictures in a low-light situation. The device will also let users click bokeh shots or the background blurry pictures and Depth of Field clicks in order to capture minute details. On the front, the smartphone includes an 8-megapixel sensor.

On the hardware front, the smartphone is powered by Qualcomm’s Snapdragon 625 octa-core processor. The device also comes with a long-lasting battery and is backed by a 3,500mAh battery. Flipkart claims that the battery will last for up to two days at a single charge. The phone comes with Quick Charge support out of the box and gives up to 7 hours of battery life within just 15 minutes of charging, claims Flipkart.

Commenting on the smartphone Co-Founder and Executive Chairman of Flipkart Sachin Bansal says, “The Billion brand’s products have always been backed by meticulous data-driven research and insight into Indian customers’ needs. The features in the Capture+ too have been derived from deep data-mining of millions of Flipkart customers’ reviews. Few true dual camera phones offer this combination of flagship features. We’re sure this customer-centricity will delight Indian smartphone buyers.” Hrishikesh Thite, the Category Head of Billion further adds, “Our extensive research of Indian smartphone buyers revealed major pain points of battery, camera, storage etc. We developed the Billion Capture+ keeping these in mind and are delivering it at a compelling price point. It is a truly made for India phone.”