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Simms Appoints Rich Hohne as Public Relations Lead

As Simms prepares to for its 2014 product launch, it also has enthusiastically announced the promotion of Rich Hohne to digital marketing and public relations manager. “Rich has been with Simms through an exciting period of growth and this promotion will allow not only the expansion of our in-house marketing department, but also leverage his extensive connections in the fishing industry,” says Diane Bristol, director of marketing & brand management.

Read more in the press release below.

Simms Appoints Rich Hohne as Public Relations Lead, Prepares for Exciting 2014 with Expanded In-house Team

BOZEMAN, Mont. (June 11, 2013) – On the brink of launching its most innovative product line in its history, Simms Fishing Products is reinforcing its team in Bozeman. Simms is proud to announce the promotion of Rich Hohne to Digital Marketing and Public Relations Manager.

A four-year veteran of Simms, Mr. Hohne will oversee all digital content and promotion as well as all media relations for Simms. Hohne will replace the services of Pale Morning Media, the firm of record for Simms’ PR efforts for the previous 6 years.

The promotion of Hohne comes on the threshold of Simms’ aggressive 2014 product launch that will be unveiled at ICAST/IFTD in Las Vegas in July. This launch includes innovative new GORE-TEX® waders, several new outerwear pieces, major refinements of its bourgeoning sportswear line, several new models of wading boots and an entirely new line of fishing packs.

“Rich has been with Simms through an exciting period of growth and this promotion will allow not only the expansion of our in-house marketing department, but also leverage his extensive connections in the fishing industry,” says Diane Bristol, Simms’ Sr. Director of Marketing & Brand Management. “It is with a heavy heart that we split ways with the Pale Morning Media team, but an in-house option is just what we need to prepare for 2014 and beyond.”

About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 60,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com. Media contact is Rich Hohne (406-922-1243 or rhohne@simmsfishing.com).