17 Amazing Tools That Will Definitely Improve Your Facebook Ads

In the past few years, Facebook has emerged as a global digital advertising heavyweight. The big blue behemoth now makes up a near duopoly with Google that accounts for nearly 70% of ALL global digital advertising revenues.

But with such growth comes increased competition. With the sheer number of advertisers jostling for eyeballs and engagement on Facebook these days, the task of getting your ads to truly stand out and stop your audience from scrolling is more difficult now than it has ever been before.

This is one of our favourite Facebook advertising tools here at Reload Media. Ad Espresso is a brilliant piece of multivariate testing technology that enables you to test multiple versions of your Facebook and Instagram advertisements in order to determine which combination of elements work best for your products or services:

BONUS EXTRA: When you become an Ad Espresso user, you also gain access to the Ad Espresso Ad Gallery which pulls in and archives some of the world’s highest performing Facebook ads. You can use the ads in this gallery as inspiration for your own advertising efforts.

As the team at Shoelace state, their platform is essentially ‘retargeting on autopilot’.

Shoelace is a platform that has been built for anyone running a Shopify ecommerce store. It enables non-techy store owners to simply and effectively remarket to past website visitors on Facebook.

What does this mean? Well, let’s say a user visits your store and views a product (but doesn’t purchase), Shoelace can automatically remarket this specific product to that user on Facebook (and Instagram) for a set period of time after their website visit. And that’s just the tip of the iceberg…

And, if you aren’t using Shopify, never fear! Shoelace have let us know that they are working on some new integrations for other major ecommerce platforms in 2017.

AdRoll enables advertisers to target and retarget users across multiple channels. It offers the same features as Shoelace above but is more suited to marketers who want to get a bit more hands on with their remarketing activities on Facebook.

Further to this, as AdRoll is not limited to just Facebook and Instagram, it enables advertisers to target and retarget across the wider web as well.

No problems. Try Canva – “The Easiest to Use Design Program in the World!” – The Webbys

Canva has been a game changer at our agency. While we do have a design team, they are often busy with larger jobs. Scheduling in smaller jobs (like Facebook and Instagram image ads) can create bottlenecks and delays.

Canva is absolutely brilliant as it empowers smaller businesses and non-designers to develop highly professional designs (including Facebook ads) with very quick turnarounds.

If you need help with designing your Facebook advertising assets, I’d absolutely recommend trying Canva out right now!

For those marketers who have strict brand guidelines that they need to stick to when developing Facebook (and other display) ad sets, Outfit might be a good choice for you.

Outfit enables marketing managers to create genuine brand integration and consistency across all of their advertising and marketing efforts. It also enables marketers to digitise their brand guidelines for better brand policing. How cool is that!

And finally, Outfit enables marketers to save thousands in agency costs and design hours through the miracle of responsive brand asset design.

Remember Canva from earlier in this post? Well Shakr have (cleverly) positioned themselves as ‘Canva for Video’. They have a fantastic library for video assets that you can use to create professional looking, attention grabbing Facebook video ads:

Yep, another fantastic, super quick video ad creation tool. I really love the selection of video assets you can use within Promo and they are extremely suitable for creating magnetic Facebook and Instagram video ads.

Final Thoughts

Well, there you have it. Above are some of our favourite tools at the moment for developing seriously successful Facebook and Instagram ads.

Have a poke around some of the different options and start with your Facebook Ads today.

And, if you found this post genuinely useful, it would absolutely mean the world to us if if you could share it on your preferred social network!

P.S. If you want a bit more direction on how to actually develop some successful Facebook ads when using the tools above, here are a couple of tutorials and articles that you might find helpful as well: