Posts Categorized: Social Media

In the past few months, we’ve tracked some pivotal developments in social media. As a nonprofit communicator, you’re facing endless social media updates and a constant stream of new tools, so it’s a challenge to figure out where exactly to dedicate your resources. We’ve sifted through dozens of network updates, recent studies and new tools

Your nonprofit’s online audience may be your organization’s most valuable asset. But once you create that community, how do you keep it engaged? Here are eight secrets we see effective nonprofit communicators use to connect with others online. Define your Audience Get specific, really, really specific, about who you want to reach. The general public,

You may have noticed in the last few years that there has been an explosion in the popularity of GIFs. We noticed, too, so I took a deeper look into the best ways for a nonprofit to incorporate these graphics into your visual media toolbox. First a definition: a GIF, which stands for “Graphics Interchange

In the last year, marketing trends have showed that compelling visual content is crucial to engaging audiences online. This means that if your nonprofit is to successfully break through all the clutter on the Internet to spread a message far and wide, then an attention grabbing visual is the key to capturing an audience’s interest.

In one of her most awaited and highly anticipated moves yet, Hillary Clinton announced her bid for the White House this week. Which, you know by now. What you may not know is that your nonprofit can learn a lesson or two from Clinton’s well reviewed video announcement to apply next time you want to

While taking on another new social media platform might sound intimidating (and time-consuming), it’s time to consider Vine as a strategic addition to your nonprofit’s communications plan. Vine is a mobile video-sharing app that lets users take and share 6-second videos that loop over and over. Twitter purchased Vine in 2012, adding new editing functionalities

A Life or Death Phone Call I remember “Jack,” a 16 year-old hustled halfway across country by a magazine sales crew, calling from a payphone at an all-night convenience store. He was soaked head-to-toe after walking rain slickened streets in Seattle for hours. When “Jack” failed to meet his sales quota, the crew boss, tweaked

In January the Pew Research Center published 2014 demographics for the key social media platforms Facebook, Twitter, Instagram, Pinterest and LinkedIn. Knowing the most recent demographics for your social media channels is important for any nonprofit invested in being strategic about its social media efforts. This knowledge should inform planning, messaging and implementation. Here are

A blog is a great way to grow your online community, but all it takes is a few poorly written blog posts to make your readership plummet and your brand suffer. A great blog post is worth your time because it can bring about huge returns to your nonprofit by advancing your cause, positioning your

If you’re not utilizing LinkedIn in your communications plan, you’re missing out on a simple opportunity to expand and strengthen your nonprofit’s online influence. Remember, LinkedIn is not just a resume dump—it’s a tool your organization can use to increase visibility, demonstrate thought leadership and build community. So how do you leverage this often overlooked

Facebook – the pioneer of social media – isn’t what it used to be… We’ve all seen our reach and engagement drop drastically over the past few months due to Facebook’s algorithm changes. Some have seen their audience and reach plummet from thousands of viewers to just a few dozen – and by now, you