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Start with the problem. What is the problem that you’re addressing. Find a way to get the audience to identify with the problem space you are addressing.

Don’t solve everything. You are not going to solve everything for everyone. Focus on solving one problem, and explain why that’s the problem you’re solving.

Describe how you’re going to solve the problem. Describe how you’re getting from A to B, but explain your choices as well. If people are going to give you support, they need to understand your strategy.

Make your “asks”** clear. Be clear about what you’re asking for and what it means. If you ask for 10 full time employees, what do you get done if you only get 5. You know that’s an option, so anticipate the question and