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10+ years of experience in content marketing, content strategy, technical SEO and link building with a focus on Wordpress, eCommerce, Magento and creating quality content to build brands (holistically) in the online world.

Excellent advice, Rand. You are the man! A great followup post, perhaps on the blog, would be some case studies of real-life "expectation timelines" that offer insight about how unexpected hiccups were handled, etc. Might be a good topic for a roundup post from leading SEO experts. Just a thought.

Having watched Everett develop this process from it's inception, and being a part of it's evolution at Inflow, it's really great to see this shared with the Moz (and general SEO) community. The resulting dashboard and included action items from this process provides a TON of value to clients and an incredible roadmap to future client success. At this point, I feel that it's almost silly to start making content-related recommendations to a client's website without taking full inventory of all content, analyzing every page and identifying the strategic approach that each needs. Only then can you really lay out a prioritized plan of action for clients...in my experience. I've done nearly 10 of these so far this year, and I will say this...I cannot do my best work without them!

I find this incredibly fascinating. One question I'm wondering about is how to compare the link equity influence of a highly influential Google+ profile (over a million followers) compared to a web page on a high domain authority site. I started doing my own case study (a couple weeks prior to this Moz post) after I noticed the highly influential Guy Kawasaki shared one of my guitar blog posts on his G+ profile. My findings: http://www.kernmedia.com/google-plus-search-results-rankings/ ...still a lot of questions.

Hey Scott, regarding your original question...the strategy of
building infographic links to a blog post about the infographic (which
links to your money pages) has always been odd to me. Instead, I like to
focus on adding relevant infographics to my money pages as a way to
"better the content" of the page I'm trying to rank higher. After all,
Google is going after a "may the best content win" approach.

Yep, Svet had to use canonical in order to keep the affiliate tracking in place. With a 301 redirect, that tracking would be lost. I'm about to implement canonical tags on all pages of @ 20 company eCommerce sites. Some pages have 5-10 different URLs all indexed by Google, and I'm expecting some PageRank boost, leading to SERP boost, leading to more revenue. The potential gains here inspired me so much that I wrote my own blog posts on canonical URLs and duplicate content as well.

This is my exact approach at my company. Since I'm able to be more intimately involved with the content, I ensure that we both align current content to keywords, and build new content for keywords that we don't already clearly cover. The part about "user intent" is the real key. With each keyword, we need to search for it ourselves, see what the offerings are, decide what the user is really looking for, and ensure that the content we provide meets the exact expectations of the user. Only then will you gain the user's trust to the point that they would even consider making a conversion. When it comes down to it, this is what search engines want anyway. It all goes back to writing for the user and not the search engine. Great post.