NEW YORK, Jan. 22, 2014 (GLOBE NEWSWIRE) -- To deepen Simulmedia's TV audience analytics and help build thenext generation of purchase-based closed loop ad targeting on TV,Simulmedia, an audience-targeted television advertising company,has expanded on a July 2012 agreement with FourthWall Media, thelargest independent source of cable set-top box viewing data. Under the terms of the new agreement, Simulmedia will now integrateFourthWall's full daily feed of anonymous, second-by-second, TVviewing data from more than 2 million US homes and will have theability to match that viewing to household purchase data in aprivacy-protected way.

"Already, Simulmedia uses FourthWall data in combination withmultiple other data sources including TiVo Inc.'s TRA, NielsenBuyer Insights and GfK MRI, among others, to sell and measure TVcampaigns based on reaching audiences based on their actualpurchase behaviors, not just demographics," says Dave Morgan,Simulmedia's founder and CEO. "Our new agreement with FourthWallmeaningfully expands Simulmedia's footprint of US TV viewing dataand the anonymous purchase matching will help enable our nextgeneration of closed loop ad targeting on TV, where we intend toreport on actual purchase lift generated by campaigns. We want tomake every spot count and to guarantee the results."

Simulmedia rolled out its purchaser-based TV ad targeting in thefourth quarter of last year and expects to roll-out campaignreporting with actual sales on a spot-by-spot basis in the secondhalf of 2014, focusing first on the retail, financial services,e-commerce, automotive and travel industries.

"FourthWall Media, through its MassiveData® division,provides audience analytics and second-by-second televisionviewership data from millions of set-top boxes," says BillFeininger, GM, MassiveData and SVP, Media Measurement forFourthWall. "Anonymous custom ratings metrics are unlocking thedoor to more effective television commercials. We have beenhelping politicians find likely voters segmented by which issuesare important to them. Now our matching technology is beingused by product marketers. We look forward to working withSimulmedia to close the loop in support of audience-based targetingon TV."

FourthWall Media®(www.fourthwallmedia.tv) is a leading provider of platformtechnology for Cisco, Motorola, Pace, and tru2way set-top boxes andits products are in use by a broad range of U.S. cableoperators. FourthWall's MassiveData® divisiondelivers data, metrics, and analytics that allow ad agencies,marketers, programmers and schedulers the ability to better predictconsumer behavior, validate the predictions over time, and employmarketing dollars more effectively. MassiveData providestelevision data and audience analytics to a growing list ofadvertisers and media research companies. FourthWall Media'scorporate headquarters are in Dulles, VA.

Simulmedia, Inc. (www.simulmedia.com) is a New YorkCity-based television ad targeting company and operates theSimulmedia Audience Network, the world's first data-driven audiencenetwork for television. The company's targeting platformleverages predictive technologies and anonymous viewing data frommore than 50 million US TV viewers to help national advertisers andtheir agencies better reach target audiences, and better measurethe results. Simulmedia aggregates TV audiences throughpartnerships with the vast majority of TV system operators andnational networks and reaches all 115 million US TV households.Over the past year, the company has helped more than 50 advertisersand their agencies target, deliver, and measure hundreds ofcampaigns and see results that were 25-300% better than they wereable to achieve with traditional TV ad scheduling and targetingmethods.