Professional Biography

Shanna Hocking is the Associate Vice President, Individual Giving at the Children's Hospital of Philadelphia, providing strategic leadership and direction to a team of 25 across annual, major, planned, and principal giving. Previously, Shanna was the Senior Director of Major and Planned Gifts at the Wharton School at the University of Pennsylvania, where she led the major and planned gifts program, and served as a senior fundraiser for the institution, engaging alumni primarily in New York City and London, In addition, she developed and directed Wharton Women in Leadership, an initiative to engage senior executive alumnae as volunteer and philanthropic leaders with the School. Shanna also co-taught the Penn Professional Practices in Development series for all major gifts fundraising staff at Penn. Shanna previously worked in development at The University of Alabama, Duke University and the Jewish Theological Seminary.

Shanna is a frequent speaker on fundraising and leadership, and her writings have been published in Huffington Post and Forbes. She serves as an adjunct lecturer in the Certificate for Nonprofit Management program at Johns Hopkins University, and has guest lectured in the Nonprofit Leadership program at the University of Pennsylvania.

She has held volunteer leadership positions with Council for the Advancement and Support of Education, Rotary International, University of Alabama Hillel, University of North Carolina Alumni Association, Junior League, and Temple Beth Hillel Beth El. She is an active volunteer and stand host for Alex's Lemonade Stand Foundation.

Shanna received a B.A. in Psychology from Columbia University and a B.A. in Modern Jewish Studies from the Jewish Theological Seminary. She is a Certified Fund Raising Executive.