The International Advertising Association launches for the first time in 2008 a worldwide Award to recognize the role of Socially Responsible Communications.
The award is focusing on how the advertising community is addressing Environmental and Social Responsibility issues in Communications. It will demonstrate and stimulate the advertising industry’s commitment to responsible communications and show the powerful contribution of our community towards those issues worldwide.

1. The competition is open to all entities involved in marketing, advertising and communications - advertisers, agencies, production companies - as well as public service, institutions, non-governmental organizations (NGOs) and charities.
2. Entries are exclusively open to advertisements in the area of sustainable development, social responsibility or social issues such as environment, social and other issues such as food and health.

The winners will also be part of the ACT Responsible world exhibition tour