Lead Generation Quizzes

Discover your audience’s needs and preferences with an interactive quiz

Direct your visitors to the product/service and increase sales

Use a lead gen quiz to collect more high-value leads

Lead Generation Quizzes

Lower your cost per lead by 90%

Discover your audience’s needs and preferences with an interactive quiz

Direct your visitors to the product/service and increase sales

Use a lead gen quiz to collect more high-value leads

For a fraction of the cost, lead generation quizzes capture highly valuable leads

Why Using Quizzes for Email Collection Is So Effective:

1. A quiz delivers a highly-personalized experience. Our quiz maker offers features like Custom Scoring and Skip Logic, that provide great segmentation in how the survey can be taken. Each respondent has the feeling of taking a ‘personalized quiz’, with results and product offerings that perfectly suit their needs.

3. Lead generation quizzes have an incredibly low threshold for participating: the added fun-factor and short, easily digested blocks of content make anyone feel at ease – making respondents that much more likely to want to further the conversation with your business by sharing their email.

Follow-up

6 Key Ingredients of a Perfect Lead Generation Quiz

A welcome screen that clearly conveys the topic. Describe why it’s important and generate interest by explaining what a respondent can gain.

The personality of your brand in design, tone of voice and general “playfulness”. Try to engage with your audience the way your brand would if it was an actual person.

A sweet little form: Ask only the basic contact info you need from your lead to start your sales funnel. Asking for this before showing a respondent their results raises the chances of getting that email.

Short, easy survey questions. Limit the number of lead generation quiz questions, and how difficult those questions are. You’ll put your respondent at ease, improve completion rates, and gain more valuable data.

A personalized outcome: an end page where your respondent can view their results and a customized offer tailored just for them.

Lead Generation Quiz Example

Looking for more quiz templates and examples?

“We really couldn’t be happier with everything that has happened since we found the Survey Anyplace team. If you’re looking for customization, and for people to work with you as partners, then Survey Anyplace is the place to go, to be honest.”