PlayFab launches Game Manager 2.0 as an improvement on our established live game operations platform. Improvements include integrated CloudScript features, push notification control, user profile controls, and more.

PlayFab users can now take advantage of our newest feature that grants the ability to send PlayFab analytics event data to Segment.io, which in turn can then route that data to nearly 120 other companies, including companies that do analytics, marketing automation, CRM, advertising, error reporting, and user testing.