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Monday, December 05, 2011

Lions/Saints NBC Ratings

New Orleans Leads Metered Markets with 56.3/69; Detroit is Second with 26.5/37 for first NBC SNF appearance

NEW YORK – December 5, 2011 – Sunday Night Football was the No. 1 broadcast in primetime last night, according to overnight data released today by The Nielsen Company.

Last
night’s game on NBC, in which the Saints defeated the Lions, 31-17,
registered an 11.9 overnight rating and an 18 share, down 18 percent
from last year’s Week 13 game that featured the Ravens hosting the
Steelers (14.6/23). In that game, both teams entered at 8-3, tied for
first place in the AFC North. Last night’s game was the Lions first on
NBC Sunday Night Football and the Detroit market delivered a 26.5 rating/37 share. New Orleans led all markets with a 56.3 rating/69 share.

TOP 10 METERED MARKETS FOR LIONS-SAINTS:

1. New Orleans, 56.3/69

2. Detroit, 26.5/37

3. Las Vegas, 18.7/27

4. San Diego, 16.3/28

5. Milwaukee, 15.4/23

6. Indianapolis, 14.8/23

7. Memphis, 14.4/20

8. Richmond, 14.3/21

9. Kansas City, 14.1/20

10. Sacramento, 13.7/23

40 FOR 41:
SNF was the No. 1 show of the night in metered-market households,
excluding NFL overruns and post-game shows. When the viewership is
available tomorrow from Nielsen, Sunday Night Football is expected to be the most-watched primetime show on Sunday night. This will mark the 40th
time in 41 primetime NFL games – dating back to Week 7 in 2009 – that
NBC has defeated its competition (37 Sundays, two Thursdays and one
Tuesday).

NBC TIED FOR NO. 1 ON SUNDAY NIGHT: Last night’s Sunday Night Football
game led NBC to a tie for No. 1 for the night among metered markets in
primetime (7-11 p.m.) with a 9.1/14, tying the 9.1/14 for Fox, which was
boosted by an NFL overrun. NBC also beat CBS (7.4/11) by 23 percent and
ABC (4.9/8) by 86 percent.

**Viewership numbers will be available when national ratings are released tomorrow**