Beautiful Branding

Branding is an amazing thing, and so much more than a logo. I get little shivers of delight every time I see an identity like these ones. It’s a bit like being introduced to someone you wish you’d known all your life. All I want to do is spend some time soaking in all the details.

A name like Handsome Coffee requires exceptional treatment. Ptarmak (pronounced tar-mack) is responsible for this delightful identity including packaging, mugs shirts and website. I want it all, and I don’t even drink coffee…

Glasfurd & Walker put together this expansive identity for The Dirty Apron. I have a thing both for kraft paper and for stamps. This brand uses both, resulting in a feeling of simple honesty. It brings to mind hearty foods and wholesome values of responsible artisans.

A pub is a pub right? Wrong. Liverpool English Pub (in the Ukraine!), based purely on it’s visual identity makes me think that this is one that I will have to visit at a some point. Reynolds and Reyner is a wonderful design company and they put all of their skill and imagination into putting all the pieces of this brand together. (On a personal note, I just love it when tessellations are included in brand identities. They add such texture.)