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Bonduelle to participate once again at the International Agriculture Trade Show between 25 February and 5 March 2017

‘FARMING: A PASSION, A SET OF AMBITIONS’ is the theme that has been chosen by the Salon International de l'Agriculture for 2017. This will be the third consecutive year that the Bonduelle Group has participated in the event, representing another opportunity for it to showcase its involvement in the agricultural industry.

The Group mainly works with the land. Bonduelle is aware of this, and has an ongoing commitment to producing high-quality vegetables that are available to all, whilst tackling the economic and social issues of the changing agricultural sector. And it respects the planet while doing so.

Accompanied by its partner farmers, Bonduelle is therefore using its stand to house a display which depicts the journey taken by a vegetable from field to plate. The route will show three stages: vegetables being grown with care in open fields, vegetables being transported and prepared immediately to preserve their quality, and the best-tasting vegetables for everyday meals.

There will be plenty of things to see and do over the course of these nine days, as well as interaction with consumers by way of demonstrations and the digital tools which will be available on the stand.

There are even a few digital surprises in store, with a social wall which will collate the general public’s posts and photos using #BonduelleSIA2017 , and the opportunity to take a virtual 360° factory tour on our tablets.

Visit the Bonduelle stand in Paris from 25 February to 5 March Hall 2.2 - E044