“We are pulling the billboard and certainly never intended to cause confusion. … Herbert Hoover would have been a far better one to quote when he said, ‘Children are our most valuable resource,'” founder James Anderegg told the Ledger-Enquirer. “We are a children’s organization and had honorable intentions and nothing less.”

The man makes sense. Yes, Herbert Hoover would probably have been a better choice than the guy who ordered the mass slaughter of millions of Jews… Honest mistake. Maybe they just forgot to Google “Adolf Hitler” before using his line. Could’ve happened to anyone, I’m sure.

In all seriousness, I’m almost positive this happened because someone approved the billboard design without much input from others. Let that be a lesson: If you’re going to pay for a billboard that makes a statement, make sure you run it by a few people to make sure the intended statement gets through to everyone.