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dataPRIME

dataPRIME is a full suite of data hygiene and identification processes available to help you maintain the quality and
freshness of your consumer data. dataPRIME can help your business:

Validate and Standardize Consumer Data, even if they’ve moved

Improve Productivity and Sales Conversion Rates

Reduce Mailing Costs

Correct Incomplete or Misspelled Address Elements

Product Components Include:Coding Accuracy Support System (CASS): Certified Address Standardization and UpdatingAddress Correction: This service identifies and corrects missing or inaccurate address elements for the specific
consumer:

Updating incomplete street numbers, partial street names

Updating missing or misplaced directional abbreviations

Adding missing or inaccurate apartment and unit numbers

Correcting misspelled address elements

SAMPLE:

Category

Source Record

Corrected Record

Typographical Mistakes

John Smith12303 NW 8 STAnytown, CA 99999

John Smith12306 NW 8TH STAnytown, CA 99999

Misinterpreted Mistakes

Joe Williams111 E 22nd STAnytown, OK 77777

Joe Williams113 SE 22nd STAnytown, OK 77777

Apartment and Zip Info Errors

Jane Smith123 Main StreetApt A104Anytown, OR 99999

Jane Smith123 Main StreetApt A101Anytown, OR 99999

Street Name Issues

Bob Miller456 River RoadAnytown, CA 99999

Bob Miller456 Lake RoadAnytown, CA 99999

NCOALink identifies consumers who have moved and updates their record with current address
information. (Note that this is only available as a preparatory step to a mailing campaign.)

Date of Birth and Date of Death (DOB and DOD): dataPRIME identifies and appends both Date of Birth (for certain
allowable purposes) and Date of Death to input records. This allows you to remove or flag records in your files where a
consumer is now deceased.

Persistent Identification Code (PID): dataPRIME appends a unique identification code to each processed input
record. All known valid names and addresses for an established, individual consumer and every record will be assigned the
same identification code. This allows you to remove or note duplicate records within your database or consolidate
multiple transactions or activities for the same individual.