Have you perfected the Krombacher pour?

German brewer Krombacher is aiming to drive awareness of the importance of perfectly pouring beer with the launch of the #Pourfection2018 competition.

With an all-expenses paid trip to Krombacher’s annual Reinheitsgebot celebrations at the brewery in April up for grabs, both bar personnel and consumers from around the UK are being asked to create a video, picture, gif or boomerang of them showcasing their perfect pour.

Entrants are then asked to share their contribution using the hashtags #Pourfection2018 #Krombacher on the KrombacherUK Facebook page.

Krombacher draught beer, bottled beer or cans may be used, and entries will be marked on pour quality, originality, the number of Facebook ‘likes’ the post receives and consistency when it comes to the Krombacher brand.

“#Pourfection2018 is a fun way of hopefully raising pouring standards across the UK. Our aim is not to just ensure the country’s bar teams have the knowledge and power to pour perfectly, but we want to increase understanding among consumers as well.”

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