Before this one I used a different products that actually smelled like turmeric. Also I am not sure it has the same anti-inflammatory fighting power. I recently had to ingest gluten for the sake of testing. This supplement did not quell the fire the way the other brand does (Paradise Herbs, Organics, Turmeric). I switched from Paradise Herbs to Now Food because I was not sure about Paradise Herbs certification claims, since they are not GMP, but DEA and OTC compliant. The latter two and more about controlled substances, but not manufacturing practices. But after discovering that Now Foods turmeric contains magnesium stearate, I will certainly switch back. Magnesium stearate and stearic acid are major T-cell suppressors and creators of a biofilm in the gut. Biofilm acts as an effective barrier to the absorption of not only that particular supplement that contains magnesium stearate, but ALL the nutrients you'd normally get from food sources as well.