Join #Expochat: “Experience Design - Is Your Trade Show Ready?”

The phrase “Experience Design” gets tossed out repeatedly, but do we truly understand how this concept plays out in the trade show and conference arena?

This dynamic has been embraced by the consumer markets, starting in 1999 with Joseph Pine and James Gilmore’s best-selling book called “The Experience Economy: Work is Theatre & Every Business a Stage.”

What impact has this or could this have on the B2B trade show and events industry? We’re going to tackle this question with industry experts on our next #ExpoChat, Weds. Oct. 11at 1 p.m. E.T. on Twitter.

Join Experient’s Terence Donnelly, CMP, CEM where he will lead a group of experts in our industry to help you gain a better grasp of event design principals and how they can be applied to every aspect of your trade show.

Here are some of the questions we’ll answer on the Weds., Oct. 11 #ExpoChat:

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