Kurkure Pakistan Gets 70,000 Fans Excited

In August, 2012 we wrote about Kurkure Pakistan going Digital. On December 24th, the Facebook Page hit 50,000 fans and by the end of December, the page has gathered over 70, 000 fans. To accumulate another 20, 000 fans in a week’s time is quite an accomplishment for the brand as this milestone makes Kurkure one of the most digitally successful Pakistani brands in the snacks-industry.

As it is primarily a youth-centric and the page’s target audience is young, the posts on the page use bright and flamboyant colors. The love of Pakistan for cricket and cricketers is long-standing and therefore, the recent sports matches have been the topic of conversation on the page. The brand also encourages people to comment on the page and associate the brand with the feeling of ‘excitement’ which goes in line with its tagline: har baat karei EXCITE. Every recent post on the page has been able to bring the audience together and have a conversation with Kurkure, which ought to be the aim of any digital presence.