Two Sauce BBQ

Two Sauce BBQ was born from a distinctive, decades-old Greenwich Village BBQ joint that operated by the philosophy that if you commit to combining classic BBQ dishes with epicurean tastes, it will lead to a "healthier, happier and more vibrant life."

Seeking to distinguish itself from an enormous competitor, the new chief shifted from the old brand "Dallas Jones" to the new "Two Sauce," derived from their notable use of two different southern barbecue sauce recipes. From there, I was asked to develop a fresh brand platform as well as the identity, copywriting and advertising design.