Next up? Moss and Coty are talking about a potential collection for makeup brand Rimmel, of whose campaign ads Moss already graces.

"It's fun for me," said Moss. "I still model, and I enjoy doing that, as well. Working on the creative process is really interesting for me because I do know what I like, so it's fun for me to realize that it becomes part of you. It's not just putting your name on something; it's about being very involved in it."

And Moss's personal identity is deeply involved in her newest scent – right down to the packaging.

"I couldn't really afford designer clothes when I was young, so I just went to secondhand shops. It wasn't called vintage then, it was called 'secondhand' when I was 15," says Moss.

Of the ad campaign that features her against a mirror background that mimics the fragrance bottle design, Moss adds, "The imagery is modern, but it's vintage. Everything I'm wearing, apart from maybe the shoes, is vintage."

Only sold in Europe at the moment, Vintage is available as an eau de toilette, with a price range of about $23-$53 at the current exchange rate.