LATEST THINKING

Juan Carlos García

General Director Amazon Mexico

"Our obsession is metrics"

He started out as an e-commerce entrepreneur and is one of the pioneers of this platform when many did not believe in it. Today Juan Carlos Garcia has become one of the leading specialists on the subject.

Never before had Amazon launched so many millions of products, so many categories and so many functions simultaneously. The level of implementation has been the most difficult in the history of the company. It also shows the level of maturity and size of the opportunity we see, with very high rates of growth, where the entrance of e-commerce is low compared to the size of the economy. We see a consumer who is ready to buy online more frequently.

"When I started out, 16 years ago, very few were interested in this business–says the CEO–. Today we are talking about a market of 12.2 billion dollars." There is no tendency that escapes its interpretation, where each strategic movement in its infrastructure is supported by data analysis. Here he talks about the versatility that companies of the future should have: Omnichannel companies.