Dyson denies local heroes to be named Germany’s favourite floorcare brand

It’s not the first time the English have got one over on the Germans — fans like to sing of ‘two World Wars and one World Cup’ — but for floorcare brand Dyson, a recent customer service survey carried out by the Deutsches Institut Für Service-Qualität has delivered results that are almost as satisfying.

Translating into English as the German Institute for Quality Service, the Deutsches Institut Für Service-Qualität is similar to Choice or Canstar Blue in that it compares the functionality and customer satisfaction of many brands in various industries, before revealing the results in an awards program.

Late last year, the Institute cast its eye on the floorcare market, surveying customers of 13 brands to come up with quite a definitive ranking of the most satisfying vacuums in Europe’s biggest country. The survey measures attributes like value for money, product quality and after sales service.

Much to the satisfaction of Dyson, the English brand has come out on top, beating homegrown brands like Bosch, Miele and Siemens in the process.

Glenn Andrew, managing director of Dyson ANZ, said this result was testament to the company’s longstanding commitment to developing great products.

“We’ve beaten the Germans away from home and on their own turf because of our investment in R&D: $3 million per day,” he said. “Our machines are thoroughly bashed, dropped and tested to breaking point before going into the toughest environment: people’s homes.

“Thanks to our team of engineers, Dyson owners from Melbourne to Munich are reaping the rewards of long lasting and high performance Dyson technology.”