Build your ROI business case

Let us help you build your ROI business case for investing in contact
data management software and services. Use the useful industry
statistics below to help demonstrate the ROI required for internal
buy-in.

Experian Data Quality works with many of New Zealand's leading companies,
including:

Businesses were expected to stump up a total of $1.3 billion (£870
million) to spend on
master data management (MDM), in 2008 which is an
increase of $0.3 billion (£201 million) from 2007.

Chad Eschinger, an analyst at Gartner, November 2008.

The perceived value of a companies data is between 37-40% of the
total value of the whole company.

PWC Study 2004, cited by David Reed, Precision Marketing May 2006

Contact data management in Retail

Only 56% of retail organisations believe they're using their
databases to their full potential.

Dynamic Markets 2008

Three quarters of respondents said they would not open a piece of
direct mail that had an incorrect salutation and mistakes in the
name and address field.

Mortascreen, 2008

Contact data management in Finance

Data is seen as a strategic asset (by nearly 9 in 10 organisations)
and the quality of data is believed to be important in the UK
financial services sector, yet investment is currently driven
primarily by regulation (73%)

Financial services organisations have a wide collection of tools at
their disposal to manage data, with data cleansing (65%) and data
quality (63%) tools mentioned most frequently. Yet almost half of
these tools are stand-alone solutions sourced from different
providers

The number of mailing disposed of or unopened in the past 12 months
was less than 15%, down from 21% in 2006-07

Nielsen Media research, Oct 2008

Data quality - useful statistics

40% of businesses still have over 80% of their data stored in
separate systems across their organisation.

34% of respondents' citing duplication of effort as a symptom of
siloed systems, while 24% say it would stifle innovation and
sharing of ideas

2009 is said to be a year of modernisation for many companies. Over
20% of companies say implementing a Service Orientated Architecture
(SOA) would be a top priority, while a further 21% would be seeking
application modernisation to fight the recession.

Firms are getting to grips with data hygiene: naming errors were
down from 4% to 2.7% and address errors halved from 1% to 0.5%

Missing the target - Marketing Magazine, October 2008

Data quality in Finance

A recent survey, commissioned by DataFlux on data quality and data
governance within financial service organisations shows:

Data is seen as a strategic asset, by nearly 9 in 10 financial
service businesses.

Data is believed to be important in the UK financial services
sector, yet investment in it is currently driven primarily by
regulation (73%).

Data governance is clearly a priority for financial services
organisations, with a third having already completed a data
governance project and nearly the same proportion currently
implementing or considering launching one.

Responsibility for data quality or governance initiatives tends to
be scattered across businesses within financial services. In a
third of cases this responsibility belongs to the IT department.
Interestingly, 16% of organisations claim 'no-one has specific
responsibility'

Data management tools are available, but half of these are
stand-alone solutions from various providers.

Nearly two thirds believe a lack of attention to or poor control of
data within financial institutions is not linked to the recent
financial crisis. However a sizeable minority (18%) felt that these
issues were at least a contributory factor

Data Capture within Insurance

Data Capture within online Retail

According to research provided by Experian CheetahMail in January
2009:

Visits to the top ten online UK retailers grew by an average of 37%
year-on-year through the Christmas period 2008.

3.8m consumers spent a total of £102m online on Christmas Day 2008,
up 21% on the same day last year, according to figures issued by
the IMRG. That's an average of £26.80 per shopper, compared with
£19.09 per shopper last year.

Hitwise (an Experian company) has identified Boxing Day as the
busiest day of the year in terms of traffic to online retail sites,
with visits up 16.2% on the second busiest day of 2008.

Email Marketing

Email user numbers are expected to reach 1.6 billion by 2011

The Radicati Group, October 2007 Report

Email marketing now accounts for over 50 % of marketing
communications

Data facts provided by Royal Mail

Cleaning & suppressing contact data, within the Automotive
industry

The AA, an Experian Data Quality customer, were able to verify 45% of
addresses (using the data cleaning product, QAS Batch) that could
not be matched using their previous system. This equates to approx
3.5 million records.

QAS Batch improved the AA's marketable database by over 1 million
extra contacts

Cleaning & suppressing contact data, for Charities

Experian Data Quality customer, WaterAid have increased their donation
income by over £12,000 due to an increase in accurate delivery of
appeals and magazines. QAS Batch has also increased the speed of
data import by 30% which helps free up around 20 days of labour
each year.

Cleaning & suppressing contact data, for the Retail industry

Experian Data Quality customer, Coloplast implemented QAS Batch with
Suppression, and found their database to be 81% accurate after the
initial run with 20,000 incorrect records. This has been improved
to 98% accurate, with 1,750 incorrect addresses being flagged