The mobile version of a customized Sam’s Club landing page celebrating Pet Month.

An accompanying Pet Month Twitter post.

An accompanying Pet Month Instagram post.

Pet Month Campaign

A custom landing page on Samsclub.com singing the praises of “forever” trees and their kind of amazing accessories.

An accompanying Tree Trimming Twitter post.

Tree Trimming Landing Page

An allergy banner on Samsclub.com. It’s based on the timeless adage….when in doubt, rhyme it out.

A wedding flowers banner on Samsclub.com. I finally have a boyfriend so it wasn’t too painful.

An award-winning baby banner on Samsclub.com. No it’s not, but it is a tiny bit rock ‘n roll. It’ll take parents back to the good ol’ days when they had time to listen to music.

Sam’s Club Banners

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I concepted and wrote the copy for bus shelter ads designed to look like social posts of zoo inhabitants enjoying great San Francisco attractions, like the zoo.

I also created a social campaign, using a variety of zoo animals with unique voices, on Instagram, Facebook, and Twitter that garnered thousands of likes and comments in just days.

I also created a social campaign, using a variety of zoo animals with unique voices, on Instagram, Facebook, and Twitter that garnered thousands of likes and comments in just days.

SF Zoo Campaign

I strategized, structured content, and wrote all manner of scripts for Walmart’s Holiday Hub campaign (with Melissa Joan Hart and Anthony Anderson).

I strategized, structured content, and wrote all manner of scripts for Walmart’s Holiday Hub campaign.

I researched and wrote recipes for Thanksgiving and Christmas that scored high in taste, price, and simplicity.

I researched and wrote recipes for Thanksgiving and Christmas that scored high in taste, price, and simplicity.

Walmart Holiday Campaign

I collaborated on UX and wrote an interactive healthcare microsite for Walmart.

Walmart Healthcare Microsite

To introduce Starbucks Blonde Roast we created a mobile first landing page to align with our rebranded Starbucksstore.com work. The story centers around home—how these products fit in, and how they can improve the everyday.

Starbucks Landing Page

To get the word out about Capital One Retail Banks and their competitive savings account, we created a banner that called out all the important points—in the Capital One tone, of course.

Capital One Banner

This copy from the homepage is a nice example of the writing style I used for Vinsol’s responsive site—interesting and informative with prominent, clear calls to action.
vinsol.com

Primarily, Vinsol wanted clients to get in touch, so we streamlined the process by creating a prominent “Schedule A Talk” button. This opened a window, providing a choice between getting advice or a quote, and let people submit details and attach files. All of this fostered greater confidence in Vinsol’s communication, and helped deliver the right information faster.

By subbing “success stories” for “case studies” I injected more positivity and encouraged people to check them out. Potential partners could also easily evaluate Vinsol, through prominent “Challenge” and “Result” sections, and see further evidence of Vinsol’s capabilities via the “Technologies,” “Tags,” and “Related” categories.

Vinsol Website

To connect with a younger, creative audience we created a game that involved drawing and death. And of course prizes, like becoming the star of Sharpie’s online advertising.

It’s called Genesis cause you get your creation on.

Doodles get one minute to get down and dirty.

With three weapons to toggle through, players are totally ready for jungle beasts and falling snakes.