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2013 Toyota

Toyota, after a week of refusing to confirm or deny the validity of leaked RAV4 images, rolled out its all-new compact crossover under the lights of the LA Auto Show today. And, as is often the case in this industry, the real deal looks just like it did in those unconfirmed pictures.

As with every other automaker – heck, almost every other company – Toyota wants to save more money. Japan's Asahi business daily revealed a Toyota initiative to lower its parts expenses by 30% over the next three years, and it is one that we're all too familiar with: Toyota told its suppliers to cut their prices by 30-40%. Can anyone guess how suppliers will most likely remove one-third the cost of their parts? If you said "use cheaper materials," we have your prize backstage...