Description

Global Eye Tracking Devices Market 2017-2021 Description

Eye tracking refers to the process of using sensors and optical cameras to trace and record the movements of the eye and its focal points. The eye tracking devices include remote and head- mounted eye trackers. There are several eye tracking techniques: Electro-sensor based eye tracking, Scleral search coil eye tracking, Infrared eye tracking, and Video-based eye tracking.

Technavio’s analysts forecast the global eye tracking devices market to grow at a CAGR of 40.28% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global eye tracking devices market for 2017-2021. To calculate the market size, the report considers new installations, shipments, and sales.

The market is divided into the following segments based on geography:

Americas

APAC

EMEA

Technavio's report, Global Eye Tracking Devices Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Tobii Pro

SensoMotoric Instruments (SMI)

SR Research

The Eye Tribe

Gazepoint

Other prominent vendors

Ergoneers

EyeTech Digital Systems

ISCAN

LC Technology

Pupil Labs

Smart Eye

Market driver

Integration of eye tracking technology into VR

For a full, detailed list, view our report

Market challenge

Presence of intellectual property rights and patents

For a full, detailed list, view our report

Market trend

Increasing use of eye tracking data by advertisement and neuromarketing fields

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2021 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing use of eye tracking data by advertisement and neuromarketing fields. Many companies depend on eye tracking data to customize their advertising infographics. This analytical data is also used to create infographics that are depicted on the packaging and branding of their products.”

According to the report, one driver in the market is integration of eye tracking technology into VR. The market for eye tracking devices is expected to be majorly driven by VR HMDs during the forecast period. The vendors in the market are aggressively trying to incorporate eye tracking technology into VR devices. A few vendors have already successfully integrated eye tracking technology into their products. VR headsets such as FOVE, HTC Vive, and Samsung's Gear VR already have eye tracking technology in them.

Further, the report states that one challenge in the market is presence of intellectual property rights and patents. The market restricts new vendors and innovators from exploring eye tracking solutions and various applications due to the presence of patents and intellectual property rights. These patents and IPs protect the owners from multinational companies, organizations, or private companies that make commercial gains using their inventions.