The new bottled water enterprise is called “AQUAHydrate,” and Diddy is making his promotional rounds with some celebrity friends.

“I love tap water, so if you want some tap water you can get that. But if you want some super-charged water that has electrolytes and a higher PH balance to lower the acidity in your body then you need to try my water, and Mark Wahlberg’s new water and Ron Burkle’s new water, AQUAHydrate,” Diddy said in his pitching salesman voice.

After the interview Wahlberg joined Diddy on the show to giveaway bottles of AQUAHydrate.