Tom Puthiyamadam is a principal and Global Digital Services Leader with PwC’s Advisory practice based in New York. He is primarily focused on developing programs designed to help major organizations increase growth by adopting cutting-edge digital-first business strategies. Under his guidance, PwC’s Digital Services team has grown over 50% since launching in June, 2014, and has been recognized as a leader in Digital services. Earlier this year, PwC was named one of the world’s largest digital agencies and the world’s largest mobile marketing agency by AdAge Magazine. PwC has also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms including Gartner and IDC. A consultant for nearly 20 years, Tom has extensive experience leading organizations in areas of business strategy, organizational design, sales effectiveness, cost reduction, change management and pricing/margin improvement. He has been at the forefront of originating some of PwC’s most critical management consulting capabilities and helped develop “TRANSFORM,” a methodology used to lead global transformational engagements for the firm’s largest clients, which is now used by all 10,000 PwC US Advisory client service professionals. Recently, Tom has led programs to drive global transformation initiatives for Fortune 500 organizations, developing and executing strategies to improve overall customer experience and growth. As part of this work, he advises clients on marketing, sales, service, pricing and more generally, on functions that impact overall customer experience.

John Bucciarelli invented a product that is changing women’s lives. He used his experience from the US Army Infantry to solve a significant problem for women. Equipoised is a bra attachment that counterbalances the weight of breasts and corrects posture. Short of breast reduction surgery, there was no solution until now. As a man he couldn’t perfect this product. He thanks his wife, his daughter, his mother, his three sisters, his two sister in-laws, his nieces and his female friends for Equipoised. Equipoised is a non-surgical solution. Over 1,500,000 women have breast reduction surgery each year, at an average cost of $6,000, which is not normally covered by insurance. Equipoised is about changing lives and increasing the quality of life for many women and there is a Kickstarter campaign to learn more.

This show features the latest episode of our entrepreneurial serial podcast! The story is called “Venture and Vultures: An Entrepreneurial Thriller.” Here is Chapter Thirty. Hope you enjoy!