Daily Mail to launch bespoke text service

Anti TXT-speak newspaper launches TXT service

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The Daily Mail could be about to hurl a few boulders within the confines of its own glass house by introducing a new service called MailTXT.

The new service, as the name implies, is a bespoke text service available to Daily Mail readers. Users who sign up to it will be able to text other MailTXT subscribers for free from anywhere in the world, with non-MailTXT bound texts charged at a rate of five pence per text.

Yup, the same one. Even more sinister though is how the Mail intends to use the information it collects from users of the service. As Guy Zitter, managing director at the Daily Mail, explains: "Aside from giving our readers a vital money-saving service, MailTXT provides us with the platform to find out more about them, so we can continue to deliver the kind of quality content and products that appeal to them most.”

Find out more about them? Be very careful what you ask for Mr Zitter...