When I submitted my application for the Public Relations Society of America (PRSA) Foundation Travel Grant sometime in June, I knew it was a long-shot. The grant allowed 10 multicultural students nationwide an all-expenses-paid trip to Austin, Texas for the Public Relations Student Society of America (PRSSA) National Conference. I applied anyway. In August, as…

So, you wanna send a press release, eh? It’s edited to perfection, there are some great quotes and the event is worth attending. However, getting coverage on it? For those of us just starting out, it’s difficult to build a relationship with the media/working in media relations. The good news is that I listened to four…

I, like many other attendees at this year’s Public Relations Student Society of America (PRSSA) National Conference, was in search for some career advice. The public relations industry is competitive and for most of us, getting our foot in the door can be challenging. However, with a little guidance and proper execution, it can be…