Lawrence Jones Brand Identity

A clever brand identity to help an established firm of legal eagles soar to new heights.

It is all in the name

After 100 years in business, it had remained unnoticed that the word LAW was within the name of this established firm of London based solicitors. By subtly emboldening the core of their profession within the typography, a sophisticated logo which is both simple and clever was pitched.

The initials LJ, which house the logo as bespoke brackets, form the symbol of a legal document when brought together, this was explored in the abbreviated and animated versions across all items of internal stationary to reception signage and promotional merchandise.

Showing the client how flexible their new identity could be across a whole host of promo items.

Idea One LJ Bracketed legal document with LAW emboldened.

Idea Two Double take Scales of Justice or Boats & Turreted Tower.

Double take

For our second offering we visited the history books with reference to the prestigious address of our client and its nautical connections. Sea Containers House is a prominent building on the south bank of the River Thames in Blackfriars, London.

A double-edged logo was created; to relay their core business on one level whilst also highlighting the historic Thames River location. We wanted to ask the question, ‘what do you see first… Scales of justice or two ships on a river passing a turreted tower.

Showing the client how flexible their new ident could be if applied to a host of promo items.

In brief …

Our boutique creative agency aims to give your business a voice, strengthening it's position within the market.

By truly listening to, and thus understanding expectations & needs, we endeavour to raise your company profile, setting you apart from your competitors.

On the menu for success we have divine digital media, sizzling brand identity, scrumptious stationary, luscious literature, delicious artwork, aromatic advertising & flavoursome photography to name but a few.

So, if what you see here tickles your tastebuds and you'd like to add some spice to your brand then call and speak to one of our design connoisseurs on 020 8297 1200