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Inefficiency is memorable

posted on May 29, 2018

The question is, what do you want to be remembered for?

The DMV is memorably inefficient in processing visitors. On the other hand, handmade, leather shoes are also inefficient, but in the exact way you want them to be. They evoke memories of the human caring, and attention to detail.

When you’re building your project, think about the inefficiency. Where can you remove the frustrating kind and where can you factor in the human kind?