The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh

The Cosmopolitan of Las Vegas campaign may be full of revelry and personal irresponsibility, but that does not extend to the stylish hotel itself. As the tag line boldly states, the hotel has "just the right amount of wrong." This is illustrated by cleverly pointing out the "environmentally sustainable bamboo swizzle stick" being chewed by a guest and the "long-life energy-saving light bulb" lighting up the modern rooms.