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Golf never held any interest for me, until Tiger Woods. But even in the pre-Tiger era, I'd have been drawn to an upcoming event on the links designed to benefit Habitat for Humanity (HFH) International. Sponsored by HFH's Greater Los Angeles chapter, the first annual Dawn to Dusk Habitat For...

As a follow-up to last month's (SHOOT, 2/23) remembrance of the late Walter ("Wally") Tannenbaum--penned by Matt Miller, president/CEO of the Association of Independent Commercial Producers (AICP )--some fond recollections from director George Gage were relayed to us. In that Tannenbaum loved to...

In this politically correct era--or error, which might be a more apt description--some Super Bowl work didn't make the cut. Snickers' "Mechanics," in which two men meet in the middle of a Snickers bar and end up kissing, got pulled after objections from GLADD and others who felt that the ad was...

According to political pundits, the Democratic Presidential hopefuls are doing a better job of deploying the Internet than their Republican counterparts. However, what remains to be seen is how the advertising industry will use the web in hopes of influencing the 2008 election. No matter what your...

In an installment of this column last month (12/15), we promoted the first annual Downhill Derby, a soapbox derby race created to raise funds for The Boys and Girls Clubs of Los Angeles. The event, which took place on Jan. 7, was a major success made possible by assorted participants from the...

While the means took a different form this time--an eBay auction--the end happily remained the same as the Association of Music Producers (AMP) raised money for Mr. Holland's Opus, a foundation that supports music education and its many benefits through the donation and repair of musical...

While this column has been my soapbox for a number of years, this marks the first time it's been used to promote a soapbox derby race. But we're proud to do so in that the event--dubbed the first annual Downhill Derby , the brainchild of Josh Canova, owner/executive producer of Detour Films ,...

The watchword is "caution" when it comes to watching TV. That became evident during some water cooler conversation I recently overheard on the Raleigh Studios lot in Los Angeles, home to SHOOT's new West Coast office. A couple of people were discussing the most recent episode of Lost. Unfortunately...

In SHOOT's recent online survey asking for feedback on last month's Advertising Week in New York, the majority of respondents felt that the event did a good job of promoting the industry but unfortunately was undermined by yet another crop of negative political advertising that is an embarrassment...