ONLINE BUZZ & TV RATINGS
Nielsen
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Among 18-34 year old television viewers, a 9% increase in online buzz about a TV show four weeks prior to that show's premier corresponds to a 1% increase in actual TV ratings.
THOUGHT: The great thing about online communication is that people declare themselves. They declare who they are … [Read more...]

The manner in which people use social media while watching television is a dynamic I've been talking about for a while. This summary from Mashable of a social TV panel at South By Southwest yesterday addresses that dynamic. Found at YouTube from mashable via Mashable. … [Read more...]