Guaraná Power Corner

Bottles of Guaraná Power stacked in a corner with mirror underneath and on the walls. In 2003, SUPERFLEX initiated a collaboration with a guaraná farmers' cooperative from Maués in the Brasilian Amazon in order to produce the Guaraná Power soft drink. The farmers have organised themselves in response to the activities of the multinational corporations XxXxx and XxxxxXx, a cartel whose monopoly on purchase of the raw material has driven the price paid for guaraná seeds down by 80% while the cost of their products to the consumer has risen.