Bing Says: Don't Get Scroogled By Google

A few days ago, Microsoft Bing launched another advertising campaign on the domain name scroogled.com.

It basically explains how Google has always said their search results will be unbiased and the ads would not play a role in the organic search results. But now, Google switched their shopping search to a purely paid model. Yea, Google is being pretty hypocritical if you look at their past statements - but they are not hiding that it is paid.

In any event, Danny Sullivan explains that while Google is doing this, Bing is calling them out for the same thing Bing Shopping does. Danny writes:

Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new "Scroogled" site, pledging that Bing has "honest search." Great campaign, if it were true. It's not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect consumers from “search results” they might not realize are ads.

You can check out the scroogled.com site out to see how Bing goes about it.