Enable Remarketing and Advertising Reporting Features in Analytics

This article explains how to configure Analytics so you can create remarketing audiences and share them with your advertising accounts. For example, you can create an audience of users who left items in their shopping carts but didn't complete their purchases, and then share that audience with AdWords so you can reengage those users with follow-up ads.

Prerequisites

When you enable those features, you also see data in the Demographics and Interests reports, see GDN Impression data in the Multi-Channel Funnel reports, and can take advantage of DoubleClick-platform integrations.

Limits

The Days Since Last Visit metric is not available for Remarketing Audiences.

Enable Remarketing and Advertising Reporting Features for a web property

When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (e.g., AdWords and DoubleClick Bid Manager) and with Optimize.

When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.

You can enable Remarketing and Advertising Reporting Features for a web property by using one of the following methods:

When you modify your property settings to support Remarketing and/or Data Collection for Advertising Features, then traffic to all your pages is subject to this type of data collection. If you want to implement these features for only portions of your site, then you need to modify the tracking code for each relevant page, and leave these property settings off.

To enable Remarketing, set Remarketing and Advertising Reporting Features to ON.

To enable only the Advertising Reporting Features, set only Advertising Reporting Features to ON.

If you have previously enabled Remarketing and the Advertising Reporting Features by updating your tracking code, you can still implement these property settings and not incur any conflicts. This applies to Remarketing only on the Google Display Network.

If you do not want to collect data for Advertising Features, then make sure that both of these options are set to OFF, and that your tracking code is not configured to collect this data.

Alternative: Modify your tracking code

The preferred method of enabling Remarketing and Advertising Reporting Features is to modify your property settings as described above, though you can enable these features by modifying your tracking code.

If you want to enable Remarketing Lists for Search Ads, you need to use the property settings described above.

If you choose to enable Display Remarketing and the Advertising Reporting Features by updating your tracking code, you need to make only a simple, one-line change to your code as described in the following sections. This modification does not impact any customizations you have previously made to your code.

If you want to manually disable Advertising Reporting Features, you can modify your tracking code as described in the relevant sections below.

To enable these features for Universal Analytics, insert the bold line into your existing tracking code between the 'create' and 'send' commands, as in this example:

Enable Remarketing and Advertising Reporting Features for an app

When you enable these features for an app, then Analytics collects the information it normally does, as well as information associated with mobile-advertising IDs.

To enable these features for an app, you need to modify the Analytics tracking code that you have included in your app code. The examples below explain how to modify the tracking code for Android and iOS apps.

To enable these features for Android, modify your Analytics tracking code to collect the advertising id. Call the enableAdvertisingIdCollection method on the tracker for which you want to enable these features. For example:

To enable these features for iOS, collect the IDFA (Identifier for Advertisers). To enable IDFA collection, link the libAdIdAccess.a and AdSupport.framework libraries to your application and set the allowIDFACollection to YES on each tracker that will collect the IDFA. For example: