Entertainment

Lifetime Launching Original Webisodes, Just for Women

Women have taken over the Internet, and several traditional media sectors have picked up on the trend. NBC has taken full advantage of iVillage's success, Martha Stewart is investing in wedding networks and planning tools, Yahoo is launching yet another gossip content aggregator to compete with the hoards of similar sites already out there, and CafeMom is only getting hotter.

Broadcast networks are also picking up on the online video consumption trends, which suggest that women are more likely to view longer online content than their male counterparts. That means that the broadcasters can push out full episodes on their own branded websites or players, and not have to worry quite as much about competition from short-form YouTube.

Lifetime Networks is also seeking new ways in which to promote professionally produced content out over the web, and will be releasing a slew of initiatives for its Lifetime Digital network over the next year or so. One of these initiatives includes a major upgrade to one of its sites called myLifetime, which now has several facets for photo-sharing, a beauty makeover tool, a movie mashup application, and blogs.

There will also be 15 new, original webisode series, which will be geared directly towards the female, online demographic. And don't worry, all that cheesy Lifetime content from its cable network will soon be available online through its own channel on myLifetime as well. Aside from the myLifetime network, there will also be the official kick off of the Lifetime-Glam network, which is a co-branded vertical community combining the two companies.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.