ENG/ I know Andrea and Paolo from 2 years ago. #On, the first wearable measuring tape that permit to take body measurements. With #On, no more wrong sizes. How many times have you bought a dress online and you had to return it because it was too large or too tight? How much it annoyed you that your skirt didn’t go on your belt line or that those trousers perfect from the website, look like ones of a clown put on you? Don’t tell us that those things didn’t affect your desire to shop online. Tell the truth, you felt hurt about it. You would have gladly spent in a better way the time lost in the return. Don’t worry, you’re not alone. Thanks to XYZE, the online shopping experience is about to drastically change for the better. XYZE is a new technology for fashion e-commerce that connects your body measurements with the clothes you’d like to buy. XYZE is able to match users’ body measurements with brands’ clothes specifications, providing their right size in real time and without mistakes. This is possibile thanks to the combination of three technological products: #On, the first wearable digital measuring tape, that automatically measures your body; the tutorial application, that helps users to take their body measurements and to create their own digital profile “XYZEID“; a mathematical Algorithm, that calculates users’ right size. #On’s sales will start with a marketing campaign on Indiegogo crowdfunding platform from the 26th of January 2015 with a special launch-price of 39€ for the first 100 backers. Once the 100 first “#On” are sold out, the price will go up to 59€, with a special offer if you decide to buy it or give it to your friends. Anyway consumers can already make sure of preordering “#On” online on the website xyze.it/on/, so that they can benefit from the launch price. Furthermore, fashion brands and professionals who pre-order “#On” will have 1-month free trial including service integration on their ecommerce platforms.