Dignity is Goal on Coventry Road_001

IN DEALER
December 1, 1968
Hippies Go Home!
Dignity Is Goal
on Coventry Road
Neighborhood homeowners have joined merchants
to fight the hippie image of
the Coventry Road shopping
center in Cleveland Heights.
A newly formed Coventry
Merchants Association,
which the homeowners are
backing, aims at the more
dignified image of a Chicago "Old Town." Next
week merchants' have a
date with the city forester
to talk about planting trees
along the street.
"Even with our present
39 members, I think we can
swin£ it, but we'd like to
get all the merchants in,"
said Morris Leeds of the
Pinata, association president. Said Mrs..Frank Jenkins, one of several homeowners who have been attending merchant association meetings: "We need a
positive image here. Coventry has a lot going for it."
THE MERCHANTS see
other visions: more uniform
signs, carefully decorated
shops, new lighting (brighter mercury vapor lighting
1 =
is scheduled to be put in
next year.) They'd especially like a restaurant, and
maybe an English pub in
the area.
In the immediate future,
they're working on a big
pre - Christmas effort. A
joint advertising campaign
is being financed by $10 donations. A Christmas treasure hunt will feature cards
in many shop windows,
some of which contain clues
that can lead to prizes.
"We've also had a cleanup campaign for merchants,
and some of the kids' that
everyone's been complaining about as being hippies
have offered to come over
and wash windows," Leeds
said.
"SIX MONTHS from now,
this street will look entirely
different. There are plans
to promote some sort of activities to bring people to
the shopping area, including flea markets and bazaars," he said.
"Right now we're looking
Continued on Page 9Z, Col. 1

Click tabs to swap between content that is broken into logical sections.

IN DEALER
December 1, 1968
Hippies Go Home!
Dignity Is Goal
on Coventry Road
Neighborhood homeowners have joined merchants
to fight the hippie image of
the Coventry Road shopping
center in Cleveland Heights.
A newly formed Coventry
Merchants Association,
which the homeowners are
backing, aims at the more
dignified image of a Chicago "Old Town." Next
week merchants' have a
date with the city forester
to talk about planting trees
along the street.
"Even with our present
39 members, I think we can
swin£ it, but we'd like to
get all the merchants in,"
said Morris Leeds of the
Pinata, association president. Said Mrs..Frank Jenkins, one of several homeowners who have been attending merchant association meetings: "We need a
positive image here. Coventry has a lot going for it."
THE MERCHANTS see
other visions: more uniform
signs, carefully decorated
shops, new lighting (brighter mercury vapor lighting
1 =
is scheduled to be put in
next year.) They'd especially like a restaurant, and
maybe an English pub in
the area.
In the immediate future,
they're working on a big
pre - Christmas effort. A
joint advertising campaign
is being financed by $10 donations. A Christmas treasure hunt will feature cards
in many shop windows,
some of which contain clues
that can lead to prizes.
"We've also had a cleanup campaign for merchants,
and some of the kids' that
everyone's been complaining about as being hippies
have offered to come over
and wash windows," Leeds
said.
"SIX MONTHS from now,
this street will look entirely
different. There are plans
to promote some sort of activities to bring people to
the shopping area, including flea markets and bazaars," he said.
"Right now we're looking
Continued on Page 9Z, Col. 1