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In the PR world today, it is hard to break through the noise and get your pitch noticed by a publication. The media is swarmed with email pitches every day, so how will your pitch stand out? Below are three ways to connect with a writer and get your pitch the attention it needs.

Find out who is writing about your topic

By using media monitoring tools and specific keywords, you’ll be able to find which journalists and publications cover your space. This will ensure that you are reaching out to the right people, which will ultimately make your story more appealing and not waste the writer’s time.

Reference an article they recently wrote regarding your topic

This piece of the puzzle is very important because it will show the writer that you are truly interested in them and what they write about, which will make the writer more intrigued…