C H A M E L E O N

This app was designed to help high school students research professions, colleges, and majors, store information, and provide helpful tips and timelines. Chameleon needed to be appealing to high school students while also being able to present large amounts of information in an organized, simple manner. The color scheme incorporates the calm nature of blue and the growth of green. The name Chameleon was chosen to represent the ability to adapt in almost any situation. The typographic system uses Serifa Roman for titles and subtitles, with Frutiger Lt Std for the body text and most app buttons. These two fonts are easy to read, with round, open bowls. They also convey a sense of youth: Serifa through its slab serif personality, and Frutiger with its modern personality. The app icon uses the letter C on its own, alluding to the curve of chameleon's tail with the curve.