How I Made $12,997 This Morning

I woke up, ate an omelette, had a cappuccino, and booked a quick phone call with a prospective client for 13:00 this afternoon.

By 15:00 my Stripe account had an extra $12,997 dollars in it thanks to a wonderful conversation with a Lawyer in Chicago.

This lawyer, whom we will call John for the sake on anonymity here, is a great example of why you should be offering Offline consulting as part of your business.

If you take the time to learn a skill that’s valuable for Internet Marketing;

Social Media Marketing

Search Engine Optimization

Web Design

Graphic Design

Email Marketing

Conversion Optimization

& dozens of others…

You should also realize that the skill you’ve taken the time to learn, is of value to almost ANY number of “brick-and-mortar” businesses out there that you can think of – and some you never thought possible (I once sold a social media package to an “Equine Psychologist” – whom was a self-professed horse whisperer)

Such is the case with John above, and here’s the exact funnel John went through to become my client:

I ran a Facebook ad targeting small firm Personal Injury Lawyers in Chicago

John saw the ad, clicked it, and joined my list because he wanted to download my lead offer – “19 Ways Injured People Search for a Lawyer in 2017”

After sending him emails as part of my autoresponder series over 14 days, he completed a form on my website requesting an assessment of his marketing

I completed the assessment with him over the phone over a 60min call and booked a follow-up call to discuss how my company would change some of the agreed-upon weak points of his current marketing.

During the next phone call we spoke about some of the things my company can offer and I proposed a $15,000 contract.

During some emails aback and forth we agreed to change the fee for certain objects, and got it down to $12,997 USD.

He completed payment today.

That was really it. No hard sales. No cold calls. Just an ad, a couple of conversations, and a few emails – done.

John and my team will work together for the next 6mths, and as we get closer to that 6mth period we will discuss the items that can be renewed (approx. $8000 can be renewed – the rest is one-time design charges)

Learn a skill in demand, tell people you do it, profit. Regardless of what people tell you – it really is that simple.

If you’d like to hear more about offline consulting leave a comment below and I will breakdown more of my funnel and business for you all.