The MM&M Podcast 6.19.2019: MM&M’s Steve Madden

We catch up with MM&M editor-in-chief Stephen Madden, who is over in France this week covering the 2019 Cannes Lions International Festival of Creativity. He and MM&M executive editor Marc Iskowitz take a deep dive into McCann Health’s Breath of Life initiative, which was awarded a Pharma Grand Prix — the first time in three years that prize was given out — and discuss other news from the prestigious event.