Crest Marine is offering the Dometic Eskimo Cup as a featured amenity on its Caribbean, Continental and Savannah pontoon boat models.

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Crest Marine is offering the Dometic Eskimo Cup as a featured amenity on its Caribbean, Continental and Savannah pontoon boat models.

Crest Marine is branding the refrigerated cup holder, installed at the helm, as the Captain’s Cooled Cup Holder — a special luxury for captains.

Dometic’s Eskimo Cup technology keeps drinks refrigerator-cold even on the hottest days. The unit fits in the same space as a standard 4-inch (102 mm) cup holder. It’s large enough to fit a 20-ounce (591 ml) water or soda bottle and also accommodates a standard-size beer or soda can. A specially angled bottom insert keeps bottles or cans of any size in constant physical contact with the sidewall thermoelectric cooling element.

“When Dometic first introduced its refrigerated cup holder, we immediately recognized it as a comfort item that could help convince pontoon buyers to choose our brand over the competition’s,” Crest Marine senior vice president of sales and marketing Joe Antonneau said in a statement. “Dometic’s engineering team has invented a truly effective way to keep drinks cold without the need for ice or a cooler. We are excited to be among the first builders of pleasure boats to be offering it as a value-added feature.”

At Crest Marine’s dealer meeting in July, the boatbuilder used the Captain’s Cooled Cup Holder as a sales incentive, offering it free on every Caribbean, Continental and Savannah pontoon boat ordered at the meeting.

“Using an infrared temperature gauge, we demonstrated to dealers how a room-temperature drink could drop 20 degrees with the refrigerated cup holder. We sold a record number of boats at the meeting,” Antonneau said. “In the months since, customer feedback has been very positive.”

The Marine Industries Association of South Florida and the Marine Industry Cares Foundation, organizers of the 41st Annual Broward County Waterway Cleanup held on March 3, collected 32 tons of trash from 31 sites around the county.