This is the second installment of a series on marketing. The first installment set the groundwork by defining what marketing is . . . and what it is not. Now we’ll dig a little deeper into some of the major components of marketing. The foundational question for marketing is, “What product or service do we

Running a company is easy when you don’t know how, but very difficult when you do. Below are some activities that, when performed rigorously and consistently, tend to separate strong small business operators from those who are struggling. It is not intended to be a comprehensive list, and the list is not in any particular

Michelangelo offered that advice about 500 years ago, but I think we have to be a little bit careful how we apply it in our businesses. Clearly, setting goals that can be achieved at a walk is a bad idea. People don’t get much sense of accomplishment when the goal is too easily reached. On