PREMIERE | ash.ØK Releases ‘Breathe Me In’

“Breath Me In,” the new music video from ash.ØK premieres on ThriveGlobal. Featuring Anna Yvette, who has worked with luminaries like Machine Gun Kelly, Cheryl Cole, Pegboard Nerds, Rootkit, Mr FijiWiji, MUST DIE!, and Bro Safari, the song also slots in vocals from singer-songwriter Rianjali, who a moment ago performed with Shawn Mendes, and has […]

“Breath Me In,” the new music video from ash.ØK premieres on
ThriveGlobal.

Featuring Anna Yvette, who has worked with luminaries like Machine Gun Kelly, Cheryl Cole, Pegboard Nerds, Rootkit, Mr FijiWiji, MUST DIE!, and Bro Safari, the song also slots in vocals from singer-songwriter Rianjali, who a moment ago performed with Shawn Mendes, and has written songs for Bishop Briggs and AR Rahman.

From Pennsylvania, producer ash.ØK, aka Ashok Kailath, hooks
up with the crème de le crème to craft remarkably stylish music suffused with
dark colors and smooth, captivating melodies. With a sound defiantly difficult
to categorize, ash.ØK amalgamates savors of electronic dance, pop,
experimental, world music, and progressive rock into creations wholly sui generis.

The music video, directed by Rahi Patel, for “Breathe Me In”
narrates a tale from Indian folklore, wherein a demon, ceded the power of life
and death, by merely touching the head of his victim turns them to ashes.
Finding himself beset by love, beguiled by a beautiful princess, whom he
desires to possess as his own, the demon goes to her. The princess, knowing her
plight, devises a clever scheme to foil the demon. Challenging the demon to
dance, she declares that if he can equal her moves, she will become his. As the
dance progresses, the demon, consumed by passion, emulates her every motion.
Seeing her chance, she touches her head. Without thinking, carelessly, the demon
follows suit, touching his head. He instantly turns to ashes.

Yvette’s gorgeously dreamy tones weave sonic spells and
exsufflations across the soundscape, charged with electrifying timbres and
velvety textures. Her voice locks the music down with its residual creamy,
gliding dynamics.

Left Coast author and writer. Author of numerous true crime books written under the pen-name of John Lee Brook. Former music contributor at Huff Post.

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