Here's MSI with its GeForce GTX 480 offering, the MSI N480GTX. While it's clear that all GeForce GTX 400 series graphics cards, at least initially, will adhere to NVIDIA's reference designs, each manufacturer is throwing in a little something unique. MSI's offering speaks of "Military-class" components, though it's likely that NVIDIA's own choice of components fit MSI's definition of military-class, and the MSI Afterburner software. The software is advertised to work with the card to provide voltage control, advertising up to 15% of performance gains using it. Usual features include DirectX 11 support, support for PhysX, CUDA, 3D Vision Surround, 480 CUDA cores, 1536 MB of GDDR5 memory across a 384-bit memory interface, and connectivity which includes two DVI-D and a mini HDMI.

That sounds about right, the GTX 295 was around that price when it was released. There should be no surprises in price with Nvidia ATI has always had great performing cards for the lower prices. Would I pay the extra $ for a Nvidia card.......most likely.

That's a good find. I like the quote looking at the fan "Once removed we can see it's a model made by Delta Electronics, notorious for incredibly loud fans. This one is no slouch; at 1.8 amperes of power, it chews through 21.6W of power at full bore. Quite frankly, it's insane."