[E-book] A report on alternative e-commerce fashion sites’ social media game

Most wisdom these days is found on t-shirts, mugs, and fridge magnets. With this trend flourishing, alternate fashion e-commerce websites such as Chumbak, Happily Unmarried, and Being Human are booming as well, albeit, amongst stiff competition.

A report by PropheSee, takes a look at the social media game of VoxPop, Chumbak, Happily Unmarried, FreeCultr, QuirkBox, Being Human, Kulture Shop, and Wear Your Opinion.

According to statistics, WYO leads the competitive set in terms of total social media audience [1.7M], of which 99% of the brand’s fans stem solely from Facebook. Freecultr & has witnessed a consistent loss in fans across social media channels and Voxpop also experienced a cumulative decline in audience across social channels.

The report further sheds light on:

Audience Analysis

Content Analysis

Response Analysis – Facebook

Best Performing Content

Promoted (Boosted) Post Detection

To understand this section of the industry and pick learning from it, take a view at the entire report below.