BMTV

Let’s work until we bleed!

March 29, 2007

Yes yes! It’s back, the reality TV show it’s OK for Guardian readers to like. I actually thought at the beginning that Andy (not Adrian as Ruth ‘the badger’ Badger called him on last night’s after show er… show – but she’s a badger so we’ll forgive her) was a bit of a ruthless one by cleverly orchestrating various people to ‘throw their hat into the ring’ to be team leader. His expert manipulation of Adam (was it Adam? These wanker business types all look the same to me), getting him to first step in and then persuading him to take the bullet made me really think he had the whole thing figured out. I was sure that he’d sail through to the last eight or so (and maybe even win with that kind of slyness).

But as always Sir Alan ‘don’t underestimate me’ Sugar turned the tables and switched team leaders in a Columbo-esque “Oh, and just one more thing” tiwst of dramatic proportions. Had Andy stayed on his team, he might not have got fired as he admitted he took a different approach with the girls – non of this “let’s work until we bleed” (now there’s a lesson in how to motivate your staff).

Jadine was a nightmare (I’m not quite sure who I despise more, her or last year’s Syed) – her leadership style was more akin to a nagging wife (sorry to be sexist but it’s true) than a corporate person type thing and she seemed more concerned about selling a brand image than selling the product. Tre has to get our respect for his ultimate PR stunt – giving his team the same name as a company he works for. Kudos to Sir A for pulling him up on it, but even he has to admit, it was a stroke of genius.