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Austin – a Snapshot of a Changing Community. Hispanics will be in the “Majority” in Austin by 2040. 06/07/2007

Hispanics are members of the fastest-growing group in the Austin metro area. By 2040, Hispanics will make up 44% of Austin’s metro area (MSA) residents, more than any other demographic group.
Source: Texas State Data Center at TX A&M University)
Austin is currently the Nation’s 19th largest Hispanic Market.
· 471,700 Hispanics reside in the Austin media market (DMA)
· Hispanic population has grown 91% since the 1990 Census
· $7.3 billion buying power
· 76% are originally of Mexican descent
· #1 “Top 10 Cities for Hispanics to Live in” (Hispanic Magazine, August 2005 issue)
Austin Area Hispanic Profile
· Median age of population = 27.2
· Average household income = $43,600
· 68% of adults live in Travis County
· 62% are in multi-income households
· 76% of adults are employed
· 59% have children at home
· 80% can speak Spanish
· Go online for news, weather and entertainment
· Go to Downtown Austin music venues
· 29% are likely to buy a vehicle in the next 12 months
· 86% shop at department stores (in the past 30 days)
· 47% traveled to Mexico in the past three years
· Are less likely to watch prime-time television

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