Click rates for cart abandonment emails were also significantly higher, and the click-to-purchase rate reached 28.7%—vs. 2.5% reported by Experian.

Listrak reported lower open rates for US shopping cart abandonment campaigns, averaging 28.0% among its clients. Conversion rates were high, and average revenue per email was $2.61, compared to more than $8 reported by SaleCycle.

That was a higher ROI than any other type of email examined by Listrak other than back-in-stock notifications.