PORTFOLIO

I work with a range of clients in Melbourne, throughout Australia, and around the world!

But you’re probably more interested in whether I’m the copywriter for YOU!

​I write high-quality health and medical content for small businesses, health institutions, and national and international brands – so if you fall into that category I can work with you too.

I have written a wide range of material including blog posts, advertorials, web copy, press releases, promotional pieces and newsletters. I have also edited and re-written loads of copy.

But to give you an idea on my style and what I can do, here are a few case studies, and samples of my work.

I have been working closely with Nerissa for a number of years now as she continually assists us with marketing and copy for various projects. She is our go-to person for anything writing related and she is extremely reliable and quick to respond. Her work ethic and level of professionalism is outstanding and she continually exceeds our expectations every single time. We look forward to working with her on new projects in the near future. Thank you Nerissa!

Case studies

The brief:

Initially, I was engaged to write a series of onboarding emails. Imani Fitness was so impressed, they engaged me to write content for further email campaigns, an online course, 3 sales landing pages, and to audit and rewrite their entire website.

The previous website was not optimised for SEO keywords, had no meta data, had lots of duplicate content, contained large chunks of text with no headings, contained old content, and was not broken up into sizeable, digestible pieces of information. The architecture of the site was confusing as well.

The outcome:

Email campaigns: These have been tailored to their target audience and the ‘click’ and ‘open’ rate has significantly.

Sales landing pages: The first sales landing page (written to target their niche market) landed Imani Fitness, almost 200 new, pre-qualified leads to them in less than a month.

Online course: Almost 200 people in their target audience downloaded this course in just over a month. This course is a key marketing strategy in their client acquisition.

Website: After conducting keyword research, I wrote new copy that was optimised for SEO keywords. Meta titles, descriptions and tags were also written. All duplicate content has been removed, and there are now clear calls to action. After providing the web designer with suggestions on how to improve the design and flow of the site, the structure of the site was adjusted. The result is a website that is easy to navigate, easy to read and is optimised for SEO.

I am now working with them on an ongoing basis and continuing to write new email campaigns, as well as blog posts.