It’s 4:30 on a Friday afternoon and you’ve decided on an impromptu date with your significant other. You want to go to dinner at a new place but have no idea where to start. What do you do? Naturally, what the vast majority of us do. We take to Google or any other number of…

If you think marketing to millennials is a waste of time and money, maybe you’ll think differently by the time you finish reading. What are some stereotypes that you’ve heard about millennials? They’re lazy, not loyal, self-centered… the list goes on. No matter what your feelings are about millennials, they need to take a back…

ISPA is just around the corner and now is the time to start packing and planning if you haven’t already. Over the years, I’ve learned some invaluable conference preparation skills and tricks. Whether you are a seasoned conference goer or ISPA 2014 is your first spa conference, I invite you to read through my suggestions to see if…