For traders looking for a good reason to buy Lululemon Athletica inc. (NASDAQ: LULU), Citi analyst Paul Lejuez just came up with 10. In a new note, Lejuez upgraded Lululemon stock from Neutral to Buy and gave a list of 10 reasons the stock is headed higher.

Lejuez was impressed by Lululemon’s Q2 earnings report and said investors are too concerned about potential threats from Amazon.com, Inc. (NASDAQ: AMZN) and other competitors.

Here’s a rundown of Lejuez’s 10 reasons to own Lululemon (see Lejuez's track record here):

The past two quarters have demonstrated Lululemon’s ability to adapt.

Positive inflection in the tops segment in Q2 demonstrates Lululemon isn’t all about bottoms.

These 10 reasons, coupled with a recent meeting with Lululemon management, have convinced Citi that now is the time to buy the stock.

“We believe recent market concerns (AMZN, denim, weather) are overblown, and we believe current levels are an attractive entry point for one of the best performing brands (and long term growth stories) in all of retail,” Lejuez wrote.

In addition to the upgrade, Citi has raised its price target for Lululemon from $62 to $73.