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Pirelli Secret Tire Test Location – Video

Leo Parente and ShakeDown visit the location for all the wet traction and noise control testing that Pirelli does for all its street tires and many of its race and rally tires. This may not be a show about race cars, but the racing development process is definitely in play.

Pirelli & C. SpA is a multinational company based in Milan, Italy, formerly listed on the Milan Stock Exchange since 1922. It was acquired in 2015 by ChemChina. The company, the world’s fifth-largest tyre manufacturer behind Bridgestone, Michelin, Continental and Goodyear, is present in over 160 countries, has 19 manufacturing sites[6] around the world and a network of around 10,000 distributors and retailers.

Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre supplier for the Formula One Championship for 2011-2016 and for the FIM World Superbike Championship.

While tyre manufacturing represents 99% of Pirelli’s revenue, the company has also launched fashion project PZero, a high-tech sportswear brand, and operates in renewable energy and sustainable mobility through Pirelli Prodotti e Servizi per l’Ambiente.

Pirelli has published its Pirelli Calendar since 1964, which has featured the contribution of famous photographers over the years. The 2013 edition was commissioned to war photographer Steve McCurry.

Pirelli’s headquarters are located in Milan’s Bicocca district, an area that is home to the rapidly growing Italian University, Università degli studi di Milano-Bicocca, and cultural locations such as the Teatro degli Arcimboldi and Hangar Bicocca, an exhibition centre for contemporary art that Pirelli founded.