Aptimus Re-Engages Genesis Select to Maximize Shareholder Value

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 28, 2007 -- Aptimus, Inc. (NASDAQ: APTM), the
Point-of-Action online advertising network, today announced that it has
re-engaged Genesis Select Corporation to refresh and implement a
comprehensive institutional investor relations program. Based in Boulder,
Colorado, Genesis Select will work closely with the Aptimus management team
to re-introduce portfolio managers, buy and sell side analysts, and the
investment community at large to the company's strategy. Genesis Select
will help communicate to Wall Street the company's investment merits
anchored by its powerful marketing platform, its unique approach to lead
generation online, and its successful relationships with leading publishers
like AOL.

"Genesis Select has demonstrated a proven ability to generate significant
investor interest in Aptimus during their past engagement, and management
believes that it is once again time to reacquaint Wall Street with our
story, and we believe Genesis Select is the proper partner for this
communication," said Rob Wrubel, CEO of Aptimus, Inc. "Now that Aptimus is
in the final stages of completing its business transformation toward a
focus on the top publishers and top advertisers in the industry, it's time
to share our story with leading investors," added Wrubel.

"Aptimus provides a unique model of pay-for-performance that allows
advertisers to generate high quality leads from the Internet via Aptimus'
proprietary advertising technology platform, while enabling some of the
web's largest publishers to monetize traffic in site locations that haven't
traditionally generated significant revenues," said Budd Zuckerman,
president of Genesis Select. "The re-defined Aptimus approach continues to
generate some of the industry's highest CPMs. Aptimus has a blue chip
customer base of Fortune 500 companies among its advertisers and
participating publishers. We look forward to re-introducing the company to
Wall Street," added Zuckerman.

About Aptimus, Inc.

Aptimus is the Point-of-Action online advertising network that reaches
engaged users by placing offers in the transactional areas of Web sites
they trust. Supported by category-leading Web sites, the network consists
of targeted channels that reach over 10 million highly valuable consumers
each month. The company's proprietary optimization technology presents
advertisers' offers on the Web sites where they reach the right consumers,
automatically targeting based on prior consumer response in each location
and each individual consumer's demographics. Aptimus' current advertisers
include many of the top 500 marketers such as Procter & Gamble, Nokia,
Dell, Vonage, SC Johnson and Carnival Cruises. Aptimus has offices in San
Francisco and Seattle, and is publicly traded on the NASDAQ GM under the
symbol APTM. More information on Aptimus is available at the company's Web
site at http://www.aptimus.com.