Summary

This past April, Porter Novelli named Sonia Sroka as senior vice president, U.S. Hispanic practice leader, a newly created position for the agency. In addition to leading Porter Novelli’s Diversity Council, Sroka serves as the 2010 Chair of PRSA’s Diversity Committee.

She joined Porter Novelli’s Los Angeles office in 2006, and relocated to the New York office three years ago. Before joining Porter Novelli, Sroka was instrumental in developing Weber Shandwick’s multicultural agency, Axis. During her tenure, she managed integrated marketing initiatives for Coca-Cola, American Airlines and SC Johnson.

Sroka shared her thoughts with Tactics about becoming involved with PRSA, reaching diverse audiences and understanding the Hispanic marketplace.