Upped Ante Media callout

Ran into a couple of guys from Upped Ante Media at Brimacombe ski hill (Ontario) on Saturday. Called me out probably because of the NS sticker on my bucket. Just wondering who these dudes are.

“I contend that we are both atheists. I just believe in one fewer god than you do. When you understand why you dismiss all the other possible gods, you will understand why I dismiss yours.” Stephen Roberts