NPR Music partners with pubmedia platform for daily videos

NPR Music is partnering with VuHaus, a public media music video platform, by featuring on NPR.org curated daily music videos produced by member stations.

NPR will pick up VuHaus’ Song of the Day feature, which was rolled out to public media stations in March. Videos for the embeddable player are updated daily by VuHaus, featuring a new music video produced by one of VuHaus’ 10 partner stations.

VuHaus Program Director Mark Abuzzahab often picks videos featuring artists that “recently visited a station in connection with an upcoming or recent release, or the launch of a new tour,” said Erik Langner, president of VuHaus, in an email to Current.

“We’re thrilled to have NPR as a partner,” said Jennifer Ferro, president of founding VuHaus station KCRW in Santa Monica, Calif., in a press release. “Public radio has music discovery at its core, and VuHaus is the perfect way to find new music and support artists. With NPR involved, we can reach a much larger national audience together.”

Stations can brand the feature as their own, and Langner suggests that they use it to drive new and younger audiences to their websites through social media. In addition to NPR Music, 35 public media stations are sharing the video feature on their websites, including some that don’t program music on broadcast.

“Through this feature, stations are able to provide yet another service — that of music discovery — to their community on a daily basis, even if they aren’t producing this content on their own,” Langner said.

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