Isthmus on WORT: Millennials and the Madison economy

Here in Madison, we're at risk of failing to capitalize on the ingenuity generators that draw people to the area. Our community sees a disproportionate influx of research dollars, brain gain and young blood. But bigger towns are doing a better job of getting ideas to market, harnessing the Millennial attitude and keeping entrepreneurs for the long haul. If we want to take advantage of this economic storm, we need to create a Millennial market in Madison.