TradeBriefs produces 14 daily e-newsletters that go out to an opt-in audience of 1 million subscribers in corporate India. This includes over 100,000 in top management at various companies. We have the attention of these CXOs due to our content and we use that to help generate high-quality leads for businesses. We do so for IBM, Gartner, SAP, The Economist, Godrej and hundreds of other clients.