Deviant Future: Disruptive Marketing for the New Generation

Deviant Future: Disruptive Marketing for the New Generation casproffitt_ghy6h6
2016-12-15T14:37:22+00:00

Project Description

The singularity is coming. How will your marketing hold up?

As we near the technological singularity, the world begins to change at exponential rates. We are laying the foundations for our future now, as technologies ripped straight from sci-fi novels find their way into our everyday lives.

Disruptive, futurist technologies such as artificial intelligence, virtual reality, augmented reality, big data, and blockchain have already begun to have a profound effect on not only marketing, but the world as a whole.

We saw a similar yet smaller scale change as marketers adapted to the internet-age generation, Gen Y.

But what about Gen Z and Gen Alpha?

How will we market to generations who have grown up in a world where everything is tailored to them?

In Deviant Future: Disruptive Marketing for the New Generation, I provide insight into the new frontiers of marketing, and what you can do about them now.

This book is filled with evergreen advice as well as innovative ideas, and is expected to release in 2017.

You can be among the first to know when it is released! Sign up to my newsletter to receive updates.

“…We are on the edge of change comparable to the rise of human life on Earth.” —Vernor Vinge

“Our intuition about the future is linear. But the reality of information technology is exponential, and that makes a profound difference. If I take 30 steps linearly, I get to 30. If I take 30 steps exponentially, I get to a billion.” —Ray Kurzweil