Become a True Content Brand

Meet The New Digital Agency

iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.

Join iAcquire, Distilled, and Zemanta on Wednesday March 20th in NYC for their thoughts on content marketing v. content strategy.

Content is the face of every enterprise. It’s the bricks and the mortar. Content guides the user through every step of the user experience journey. From search to conversion, content is there. And the art of content strategy lies in aligning that process with a business’ goals.

But where does that leave content marketing? In fact, what is content marketing, and how can it be used alongside content strategy to set goals for your business and actually meet them in a measurable, scalable way?

The smart folks at iAcquire, Distilled and Zemanta are holding a meetup to ask (and answer) some serious questions about content strategy and content marketing. On March 20 from 7:00 p.m. to 8:30 EST, join these three digital marketing powerhouses to explore content marketing and strategy’s inherent differences – and what you can do to improve your current practices.

About Zemanta: Zemanta is a leading content marketing company. We recognized the power of valuable content 6 years ago and have been leveraging our semantic targeting capabilities to deliver results for our clients. Zemanta’s content discovery network has helped hundreds of businesses, including Fortune 100 companies and small businesses amplify their content to over 300,000 publishers, dramatically increasing traffic to their sites. On the publishing side, Zemanta acts as a content discovery engine for publishers, connecting users with related content and increasing internal traffic.

About Distilled: Distilled is a creative online marketing company who believe in sharing knowledge through their blog, industry leading conferences and interactive training resources. With offices in London, New York and Seattle, they work to build exceptional online businesses.

Stay tuned for more marketing industry events in 2013 on our iAcquire blog!