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Grey SF and Norton Ask Us to Reconsider How We Protect Our Homes

Grey San Francisco’s new campaign for cybersecurity brand Norton asks people to protect themselves by introducing Core, Norton’s secure Wi-...

Grey San Francisco’s new campaign for cybersecurity brand Norton asks people to protect themselves by introducing Core, Norton’s secure Wi-Fi router for the connected home.
The campaign, dubbed “Protection from Within,” essentially argues that since the threat of crime to our homes has expanded from the physical to the digital, so should our preventative measures. By now we’re all familiar with the stories of cybercriminals hacking into baby monitors but the truth is that any device connected to our home Wi-Fi network – laptops, smart TVs and even video game consoles – is an open door for cybercriminals to access our most personal and sensitive information. By connecting those devices to Core, we learn that we can monitor our home network’s security level and make it much harder for hackers (and the CIA) to see what we’ve been up to on the Internet. Core is the latest product offering from Norton, who’s come a long way from just developing antivirus software for desktop computers.
The campaign includes a spread in the June edition of Wired magazine, four :15 films running on YouTube and Bloomberg.com and a series of outdoor boards. Norton has also teamed up with The New York Times and Wired to create interactive tutorials that explain why our home networks are vulnerable and how Core can help keep them more secure.
CREDITS:
Campaign Title: Protection from Within
First Air Date: 6/1/17
Advertiser: Norton by Symantec
Sr. Director, Norton Global Brand: Kathryn Kane
Senior Global Campaign Manager: Mike Kulich
Global Campaigns Manager: Janalee Velasquez
Agency: Grey San Francisco
Chief Creative Officer: Curt Detweiler
Creative Director: Steve Nathans
Art Director: Turner Johnson
Copywriter: Karl Keily
Director of Integrated Production: Daniel Tuggle
VP / Account Director: Will Egan
Management Supervisor: Melissa Bryant
Account Supervisor: Edward Fung
Account Executive: Alexandra Hamill
EVP, Insights & Investments: Ryan Miller
Director of Brand Strategy: Lenny Karpel
Brand Strategist: Hayley Yerkes
Production Company: Vintage Pictures
Director of Photography: Robert Baumgartner
Line Producer: Barry Fink
Editor: Matt O’Donnell
Sound Design/Engineer: Mark Pitchford