Audience Measurement

Today’s media world is increasingly multi-faceted. Get true insight into who’s watching, regardless of where, when or on what device.

You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we'd love to share them with you.

Our audience measurement data and advanced solutions provide a comprehensive picture of the times, places and methods your consumers are using to connect with content and advertising. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.

What’s our secret? We measure how consumers engage with media across TV and online, while continuously exploring emerging technologies. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and computer.

In order to stay ahead of the game, we provide an abundance of high-quality data. But don’t let that scare you. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.

You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.

As consumers watch their favorite TV shows across internet-connected devices, measurement in this area becomes critical to the long-term health of the entire industry.