Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. Use social media. Use a VA. Serenity VA.).

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WRITING ON THE WEB

MARCH 26, 2015

[Blogger] 5 Key Elements for Your “About” Page: How to Tell Your Story

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. Personalities count. But so are you. P.S.S.

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RECENT POSTS

JULY 8, 2015
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WRITING ON THE WEB[Blogger] How to Make Social Proof Work for You

MARCH 26, 2015
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WRITING ON THE WEB[Blogger] 5 Key Elements for Your “About” Page: How to Tell Your Story

Ever get stuck with blogger’s block? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. About our Guest Blogger: Russel Cooke is a tech and communications writer who is genuinely interested in business communications and globalization. Can’t get a spark of creativity going?

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WRITING ON THE WEB

FEBRUARY 26, 2015

[Blogger] 2 Sure-Fire Ways to Inspire Your Blog Writing

When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me. What can a blogger blog about to other bloggers? A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration?

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WRITING ON THE WEB

JULY 8, 2015

[Blogger] How to Make Social Proof Work for You

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. But not all recommendations (and ratings) will yield the same results.

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WRITING ON THE WEB

NOVEMBER 5, 2014

[Blogger] The Biggest Mistake Business Bloggers Make (and how to avoid it!)

The biggest mistake business bloggers make is that they are frequently ego-centric. Bloggers are so passionate about their message and their expertise , they preach. ” Bloggers assume that their readers are like them and interested in the same things. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect.

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer. No More Geek-Speak: SEO for Smart Bloggers. Worse, in some cases, they aren’t teaching writers about this in online writing courses. just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking!
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In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. So how do you find that sweet spot, just between the two? How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. You can’t do that without asking them what their interests are.
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Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. Blogger’s Block: Writing Tips to Get “Unstuck” Content Marketing On Writing Better Online Marketing Writing for the Web Attracting Clients blog content blog writing business blogging content marketing with blogs It’s not often they’ve studied English or creative writing.
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And if you’re still having trouble, I’ve got more tips in a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, and PDF handouts. How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. Time-saving tip: Use social media.
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Write a post series – Many bloggers utilize this tactic. Writing blog posts that people actually want to read is the goal of every blogger. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content.
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