How CopperBox started their logo design journey

Company name

The Crystal Door

Overview

The Crystal Door is quickly growing into Raleigh's premiere advertisement based publication. Between 20-80 companies market their services through us and use our deliveries to reach 10,000+ consumers every month. Similar to Coupon Savers, Valuepak, and many others except that we use high quality gloss paper throughout and every page is full color, full bleed. Each magazine is wrapped in plastic and delivered directly to the doors of our client's targets.

This logo will be the largest and most eye-catching piece of our monthly cover. It will be the first thing consumers see and recognize to let them know they've just received special offers from the best Raleigh has to offer.

It will also be the cornerstone of our corporate identity as we strive to increase sales and get even more companies involved month after month. It will be present on all stationary and the website for maximum exposure.

Tell us a bit about who you are and the people you reach

Our target audience is the total population of local businesses in Raleigh, Cary, and Apex in North Carolina. It is consistently ranked as one of the top regions in the nation to grow a business and we help our clients by spreading their corporate identities throughout the community. Some of the most common types of businesses include restaurants, fast food, home improvement, automotive repair, and telecommunications.

Requirements

Forget corporate-type, we are looking for something brilliant and flashy. We want to see truly unique and creative designs that aren't font focused. We do not want to limit any designs from being entered so we hope for a rainbow of colors and shapes to see what catches our eyes. I'm partial to glowing blue and green particle type designs but it's not required by any means.

That being said, obviously "Crystal" and "Door" should be reflected in whatever image is created. Whether that's a door made out of crystals, a door with crystals growing on it or around it, or something else entirely is up to you!

It should be professional and clean, and NOT cartoonish or "happy-go-lucky", ie a smiling door or similar.

In addition to the text "The Crystal Door" we also wish to incorporate the slogan, "Helping Local Business Shine" but neither should be the main focus.