We have been working with the Laird Hamilton team to roll out a new platform for his website and e-commerce. We decided to go with “Shopify” for its flexibility and ease of use to manage the storefront.

The platform is going to be built in phases with the first phase launched officially today!

Some of the great features we integrated into the platform are:

Responsive design – The platform displays and works on your computer, tablet, and mobile phone.

Product up-sells – Allows the platform to trigger a special offer when you add a product into your cart. “Bought this item get this other item at 50% off now!”.

Real time e-commerce analytics to see what is happening with each page and consumer so you can gain higher conversion rates.

Product ratings and reviews.

SEO optimized so the products and content will be found in any search engine.

Custom pages for post purchase to drive more sales and interaction.

Product discount codes for special targeted promotions and sales that is tracked.