miercuri, 10 decembrie 2014

Facebook's call to action buttons results

Facebook Call-to-action buttons have been working very good for advertisers during this year and according to AdRoll, clickthrough rate (CTR) lift significantly from using a CTA button with 2.85x.

Facebook's call to action buttons results

In February, Facebook added 5 CTA buttons on their News Feed ads:

Shop Now

Book Now

Learn More

Sign Up

Download.

It seems that Learn More button is the top CTR performer, even if is not the most popular call to action button in Facebook. Shop Now is the most popular call-to-action button and also it is the most used by brands from apparel, electronics, home, crafts and hobbies industries.

During this year, marketers have tried to create a connection between ad objective and call-to-action buttons, but this one month test revealed that Learn More is the best performer.