Totally Gaming Blog

In the latest blog on the theme of the ‘disconnect’ between regulator and operator in the gambling industry, former AAMS director Francesco Rodano, now Playtech’s Chief Policy Officer, reflects on his experience from both sides of the discussion.

Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real concern.
Existing channels are constrained by two key problems: an inability to identify and track individual visitors across all devices and, as a result, a lack of insight into each users intent and...

As the domestic football season kicks off across Europe, the biggest betting market on the planet is underway once more. And while bookies enjoyed an unpredictable European Championship and an increased interest in Olympic betting markets, the real gold rush starts now.

To any regular observer of many mainstream sports shown on TV these past few years, it’s been nigh on impossible to ignore the lengths that betting and gaming companies go to in order to reach their target audience (which, if you’ve seen them, is almost certainly likely to be you).

“It takes minimum of 9 months to integrate with an operator”.
Far from releasing the potential of innovation, tech has the potential to suffocate it, with operators wary of adding things to a lengthy tech roadmap without proven performance first. Ewa Bakun explains.