How we did it...

Our insight discovery process uncovered a previously unseen insight which helped resolve the tension between the reality - 75% of Indians wash in cold water – and the aspiration – an invigorating experience closer to a modern showering experience. The ‘a ha’ moment was discovered by taking the team to India - one of the key markets - and immersing them in the lives of the target audience. What was soon apparent was that you couldn’t get an equivalent lathering experience with a bar soap in cold water.

The results!

Consumers wanted an invigorating wash but were restricted by cold water, hence the big opportunity became how to deliver a fulfilling cleaning experience in a cold water wash.

Dettol ‘Cool’ is Reckitt Benckiser’s most successful bar soap innovation in India. Lead SKU in India.

What the client says...

All in all, we are very pleased, especially because we know there is a ‘bank’ of very good ideas and concepts that we can take to a next round of pre-BASES and further fill a pipeline. So, much credit is owed to Happen.

Future Focused Innovation Platforms

Dettol Personal Care

XLS-Medical Max Strength

Dettol Cool

John Frieda Category Vision

Industry

3

buzzing topics in thepersonal care sector

Our innovation digital supertool, StarMaker, not only enables us to explore consumer frustrations and excitement in user experiences, but also keeps our clients right up to date on conversations, reports and blogs in their industry that matter to them. Here’s the latest word on the street in the personal care sector:

1
Stop drinking your tea and start soaking in it with relaxing bath teas. As well as tea being surprisingly good for you, it’s also incredibly relaxing and leaves you feeling all warm and fuzzy inside.

2
Organic personal care products are predicted to grow exponentially in the next five years. Organic personal care products are made up of natural ingredients and do not contain any toxins and chemicals that suffocate the skin.

3
The trend of going back to herbal products is accelerating among consumers as more people shift to “herbal only” products across several categories of personal care products

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