3. Symposium (09.07.2015):

Prof. Caroline Wiertz (Cass Business School, City University London): “Advertising to Early Trend Propagators? Evidence from Twitter”

Prof. Arvind Rangaswamy (Smeal College of Business, Pennsylvania State University): “Modeling Marketing Processes Using Online Data: The Structure and Evolution of User Reviews and Consideration Sets”

Asst.-Prof. Hannes Datta (Tilburg School of Economics and Management, Tilburg University): “Variety in the Age of Access: How Spotify Changes the Music Economy”

Prof. Christoph Fuchs (TUM School of Management, University of Technology, Munich; Rotterdam School of Management, Erasmus University): “The Value of Marketing Crowdsourced New Products: Evidence from a Randomized Field Experiment”