Trick or Tweet

Yes, it’s Halloween in the Twitterverse (and the rest of the social media world) — and to make sure that it’s all treats, and no tricks that can come back to haunt you, here’s a list of Halloween “don’ts” for marketers that make sense all year round. Don’t let personal comments (or prejudices) ruin your relationship with a big client or prospective client. Consider what happened to this PR firm when one of its executives tweeted a negative comment about the home town of the founder of one of the agency’s largest clients. Don’t let customer service complaints take over Read More