Hafele Launches ’s Design Showroom in Dhaka, Introduces New Products

Furniture fittings major Häfele has launched its first state-of-the-art design showroom at Dhaka in Bangladesh. The showroom, spread over 3,300sft and showcasing interior trends with innovative functionality through interactive and functional display settings, was inaugurated by German Ambassador to Bangladesh Dr Thomas Prinz.

While speaking at the inaugurgation, Häfele South Asia managing director Jürgen Wolf said, “Though our initial reach in Bangladesh was only through a small team of sales employees for project customers, we have now scaled operations within the country with a dedicated regional office together with service and technical support teams, to address all after-sales service needs of our customers. With such a strong foundation backing us, we thought that it‘s the right time to launch a design showroom in the country, where customers can experience our functionalities first hand.” Häfele started operations in Bangladesh in 2007 owing to increasing demands of quality hardware from major hospitality and commercial projects.

Sharing more about the showroom, Wolf added, “The Häfele design showroom at Dhaka has been designed to unlock the ideal design inspirations through live displays that allow customers to experience the functionality of our products and solutions. Moreover, with increasing real estate prices and diminishing living spaces, the trend for innovative and space-saving interior solutions has gained popularity among city-dwellers.”

He shared that as a company Hafele was closely observing this trend and had put together a range of space-optimising solutions with continuing promise of-more life per meter square. “You will experience this firsthand when you see our intelligent showroom displays that efficiently manage space and functionality without compromising on comfort or design.”

The design showrooms includes real-time display of Hafele’s product functionalities including a LIVE kitchen which is equipped with storage areas, appliances and other utilities. Häfele has further introduced for the very first time a dedicated display room for project customers. The Project Room Area simulates Häfele’s 360 degree Project Services proposition that promises a spectrum of project solutions backed by technical support and advisory services for the entire duration of a project. The project room area has live displays of door hardware catering to different applications like fire-rated doors, glass doors, residential doors and hotel room doors. These displays are complemented with hardware products like panic exit devices, patch fittings and digital door solutions.

According to Wolf, with the launch of this exclusive showroom Häfele has introduced some of its latest innovations in interior solutions in Bangladesh.