SEO Tips

Adam Stokes takes a closer look at keyword research and explains why the competition can hold valuable information – even if you’re the market leader. Market research is an invaluable tool in the pursuit of gaining visibility both online and beyond. One of the best ways to understand your industry is to analyse your competitor’s…

Lisa Coghlan offers her top tips on how to optimise your YouTube content to build reputation, maximise on click-through and cultivate relationships If used correctly, video content can have a positive effect on your SEO efforts. For long-term SEO strategies, taking into account high quality video content and social shares as a result, it is…

They say a picture is worth a thousand words, but by carefully crafting your website images to hold specific keywords they can also help catapult you up the search engine rankings. Here’s how: Visual SEO Search engine algorithms are only interested in words. No matter how visually appealing your site is the spiderbots are effectively…

Lisa Coghlan explains the importance of headlines from an SEO and user perspective. Read on as she explains how introducing some psychological techniques into your writing can urge users to click. There is an unfathomable amount of content online, which makes it incredibly difficult for yours to stand out. With so much competition out there…

You might have heard the term ‘NAP consistency’ thrown around, without really understanding what it means. Tom Williams has created this beginner’s guide to help you make sense of this SEO consideration, and understand why it’s so important for your search rankings. So, What is NAP Consistency? NAP is an abbreviation for ‘Name, Address, Phone…

Last month Google Webmaster Tools released a tool that shows where Googlebot is blocked from accessing certain resources. Don’t know where to start? Follow me… What is the Blocked Resources Report? Blocked Resources is a new report within Google Webmaster Tools, released on 11 March. Working hand-in-hand with this is the Fetch and Render tool,…

Confused about canonical tags and how to use them? Digital & Technical executive Tom Williams has created this quick starters guide that details everything you need to know about these SEO essentials. So, What is a Canonical Tag? A canonical tag is a HTML link element that has been designed to help webmasters prevent issues…

Discover SEO content techniques that can increase your site’s visibility with Lisa Coghlan. Read on to learn how fresh content combined with internal linking techniques, regular audits, and CRO can set you up with an on-going content strategy to influence rankings. You’ve built a fully functional, responsive website, which is now starting to see a…

Since the rise of ‘not provided’ keywords in Google Analytics, SEOs have had to rely on multiple data sources to track the progress of on-page content optimisation. But, as our own example shows, this can only be a good thing… When Google announced encrypted search was to be the default for all Google users, it…

As we delve deeper into SEO basics, we cast our eyes towards at one of the most important search engine optimisation techniques – link building. Link building is one of the most important parts of any SEO strategy, equal only perhaps to good on-site SEO. A few years ago, it was possible to increase your…