Till’s family demanded an apology after hearing the vile lyrics but their request was ignored for two months. But that changed several days ago after it was announced that they planned on pursuing Wayne’s sponsors, namely Mountain Dew, a product of PepsiCo. Click here to read all about it.

This move finally forced the reprobate to sit up and take notice, and a publicist was quickly instructed to issue an public apology on the coward’s behalf. In response to the ‘apology’ members from the Till family were far from impressed and said “the letter fell short of an apology”.

The backlash has now led to PepsiCo ending its partnership with Wayne and today they said that his “offensive reference to a revered civil rights icon does not reflect the values of our brand.”

While Wayne’s publicist Sarah Cunningham LIED and said the split was due to “creative differences” and that it was an amicable parting.

it’s great that he has been dropped and forced to take responsibility for his lyrics but Mountain Drew (PepsiCo) can hardly take a moral high ground on this after the advert they and Tyler the creator put out there the other day.

Tyler The Creator is an idiot. That commercial was ridiculous and Mountain Dew.. I don’t know what they were thinking signing off on that offensive crap. But thankfully there was backlash (people have had enough!) and they have pulled it