China-based Transsion Holdings has debuted multiple smartphone brands in India which includes the likes of Infinix, itel, Spice Mobiles and Tecno. While the initial idea seemed to be targetting various price segments, we have now started to see an overlap. The latest smartphone to make way is the Tecno Camon iClick, which as the name suggests, is a camera-centric smartphone.

The first thing you notice is the big 6-inch HD+ panel with a 2.5D curved glass on top. Tecno doesn’t mention anything about Gorilla Glass or any sort of protection on top of the display. Even though the company has opted for an 18:9 display, there are huge bezels on both top and bottom which makes the phone look bigger than it is. The back of the phone is made of plastic with a nice metallic finish all over. The buttons are plastic as well but provide a nice tactile feedback.

Interestingly, Tecno has placed all the ports on the right side leaving the left completely free of ports and buttons. In addition to the Dual sim slot, there is a dedicated microSD slot which is a welcome move. The phone comes in two colors – midnight black and champagne gold. We have the gold version with us, which is pretty similar to most other smartphones we see in the market but has a nice sturdy feel to it despite being plastic. The bottom of the phone houses the mon speaker along with micro USB port for charging and 3.5mm audio jack.

The back houses the 16-megapixel solo camera with f/1.8 aperture and 4X flash. There is a fingerprint scanner below it. In our limited testing, the FPS is accurate but seems just a bit slower than the competition. And yeah, there is Face Unlock as well who prefer that over the FPS. The display is bright and vibrant, but having an HD+ screen at this price can raise some eyebrows.

The highlight of Tecno Camon iClick is its 20-megapixel selfie camera with f/2.0 aperture and dual LED flash. Tecno has no holds barred addition of AI to everything when it comes to the camera. We have AI-beauty, AI ASD (auto scene detection), AI Bokeh, AI soft flash light and more. You got to wait for our review to see how much of it is marketing buss and how much is artificial intelligence.

The phone is powered by Mediatek Helio P23 octa-core processor with 4GB of RAM and 64GB of built in storage. There battery capacity is 3750mAh. The Tecno Camon iClick runs on the latest Android 8.1 Oreo with the company’s own HiOS on top. Just after switching the phone, we got a software update fixing some camera issues. The company is quite new in India, so we don’t know how well they will keep their devices updated, but it’s nice to see a phone running on the latest version of Android.

At Rs 13,999, the Tecno Camon iClick has its task cut out as it takes on the likes of Xiaomi’s Redmi Note 5 Pro, Oppo’s Realme 1 and Asus Zenfone Max Pro M1. But unlike all of them, Tecno Camon iClick will be offline exclusive. Stay tuned for our detailed review in coming days.

Raju PP Founder-Editor Raju is the founder-editor of Technology Personalized. A proud geek and an Internet freak, who is also a social networking enthusiast. You can follow him on Facebook and on Twitter. Mail Raju PP. Follow rajupp