There have been plenty of stories about all the steps Ford has taken in planning this process out. For example, it’s doing a new recycling plan that’s supposed to save it $125 on each one of these new F-150s.

Ford knows that a lot of customers are skeptical about these new aluminum-bodied F-150s and has been putting a lot of effort into showing how much testing and abuse it’s been throwing at them. Check out this video, for example:

Ford got some especially good luck recently when TV host Jimmy Fallon chose its F-150 King Ranch pickup on his program after discussing the issue on several episodes. He even had a little competition to decide which Ford salesperson would get to sell him the new truck. The winner was an Illinois dealer.