BIO

I’m an integrated Creative Director/Art Director who spent most of my career in NY spreading German stereotypes of efficiency, precision, and sustainability. A strategic thinker, I love to manage and execute, feeling equally comfortable with both online and offline media.

Began as an Art Director at Springer & Jacoby, Germany, launching the new Mercedes-Benz SLK. Creative Director/Art Director for many top agencies in New York such as JWT, Ogilvy, Publicis, Dentsu, and Kirshenbaum. Created successful integrated campaigns for iconic brands such as Nestle, Sharp Electronics, Citi, Liberty Mutual, The History Channel, BlackRock, Barclays, Sage Software, Chandon Sparkling Wine, Kohl’s, and Target. Additional category experience includes beauty, pharma, and B2B.

Most recently: • Lead an in-house team of designers, writers, and video production for internal and external marketing (print, video, social, digital, tradeshow, collateral) at Crestron Electronics. • Created digital and social campaigns as well as brand platforms at Ogilvy for BlackRock, iShares, Barclays, and Tiffany.• Concepted and produced integrated campaigns (TV, print, digital, social) at JWT for Nestle across four different product groups (Stouffer’s, Drumstick, Outshine, Toll House). Developed 360 concepts for Listerine, Rolex, Centrum, and HSBC.• Creatively co-spearheaded Sharp Electronics across multiple product groups (B2B and B2C) at Dentsu. Launched integrated campaign for Sharp Aquos (outdoor, video, digital, and influencer marketing) and Domaine Chandon Sparkling Wine.

In my spare time, founded the blog Eco-Chic Design, contributed to Organic Spa Living, and was interviewed on forbes.com as an eco-design blogger. I’m a passionate traveler who hiked the Grand Canyon, skied the Andes and climbed Machu Picchu in Peru.

Sustainability

Another adventure is my blog about eco-chic design that I founded in spring 2008. It's about anything related to a stylish green life style with more emphasis on design than green. I believe that great modern design and eco-friendliness don’t have to be mutually exclusive. In 2010, I was interviewed on forbes.com as an eco-design blogger as part of a series about the future of design. For the last four years, I have been a contributor to the style & design section of Organic Spa Living. In 2013, I completed my Master of Arts in Sustainable Design at MCAD.