ICA takes agency sector to broader audience with new appointment

The ICA has appointed Patrick McCaully to the newly created position of Director of News Creation.

McCaully, a former journalist at three of Canada’s four national broadcast networks, has a mandate of creating broader stories to secure media coverage for the ICA’s ongoing national industry & advocacy initiatives.

As the Founder & Chief News Creator of Pointman News Creation, McCaully has represented clients across many sectors from startups to fortune 500 companies, with innovative & often news dominating pitches.

“Patrick was an interesting choice for the ICA for a number of reasons,”

says Scott Knox, President & CEO, ICA.

“We value both the creativity & insider media knowledge that he brings to our PR portfolio, as well as, the personal perspective of a scrappy boutique agency that he will bring to our awards, communications & advocacy.”

McCaully has already begun working with the ICA & will act as a conduit between the ICA’s leadership & the trade & broad news media while maintaining his PR Agency.