The Power to Compete

The Power to Compete: How the Energy Industry’s Challenger Brands will Beat the Big Six

The UK energy market is facing its biggest upheaval in decades. The dominance of the Big Six energy companies has been contested as the challenger brands win unprecedented numbers of new customers.

But rapid growth, unless managed carefully, can undermine even the most compelling customer proposition, irrespective of the sector. Critical here is an operating model robust enough to cope with dramatic change in customer numbers which also supports consistent delivery of exceptional customer experience.

This white paper examines how organisations can design their customer management operations to live up to customers’ expectations and ensure that they not only win customers, but keep them.

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Number of pages: 23Date published: 25th February 2015

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