2. Use Quote Cards to Achieve Multiple Goals

There are many ways to create engaging infographics that don’t include data. One of the ways to do this is with quote cards.

In business, quote cards can be used to:

Reinforce your company mission

Educate readers

Create humor

Form a connection

To make your quote cards stand out, try to meet 2–3 of the above goals with each card.

For example, the Grammarly quote card below incorporates both education and humor to form a connection.

3. Combine Images with Text and Graphic Elements

Another way to present visually appealing information is by combining text and images in a way that pops. This helps you get noticed in feeds and on social media.

In the example below, Socially Sorted combines an image with headline text, for an eye-catching start to a blog post.

Below is another example of how to combine text and images for standout visuals.

LinkedIn’s Rachel Diamond uses a combination of standard and hand-drawn text, plus sticker graphics, to create an fun image out a photo that might otherwise be ignored.

The extras do more than just improve the visual. She’s used them in a way that also reinforces LinkedIn’s mission by circling the “Connect to Opportunity” on someone’s t-shirt.

4. Use Infographic-Style Designs for Calendars, Guides, and Tips Sheets

Use infographics to present calendars, tip sheets, and guides that people love to download and share.

In the image below, Rebecca VanDenBerg Web Services includes an entire year of marketing ideas in one calendar, shared to Pinterest.

Below is another way she uses an infographic style with a tip sheet.

5. Use Data Visualizations to Share Statistic-Heavy Reports

Data visualization is a way of looking at data through images instead of numbers. If you have a large amount of data to present, this is one way to present a compelling graphic that simplifies the data.

Analytics Vidhya is an analytics learning site that uses data visualization graphics frequently. In the example below, they’ve compiled data from Jimi Hendrix concerts to form a stunning visual.

Consider improving your large data presentations by turning them into colorful visualizations.

6. Include Original Artwork to Create a Memorable Connection

Creating high-quality original artwork, or turning images into artwork, can be a highly-effective way to make your content more memorable.

In the example below, Bill Gates’ newsletter, GatesNotes, uses artwork instead of an image to boost the visual presentation of what might otherwise be an ordinary photo.

The whimsical style lets the reader know this is a light piece that anyone can enjoy reading.

7. Try Interactive Content to Boost Engagement Rates

Interactive content is one of the best ways to create visuals that inspire engagement. There are many types of interactive content, such as:

Polls and surveys

Tutorials

Videos

Call-to-Action (CTA’s)

HubSpot marketing is a good example of how a company can incorporate interactive material into tutorials.

In the example below, they begin one course with an interactive CTA. It offers readers the choice of watching the course introduction or getting started right away.

Once inside the course, HubSpot includes interactive elements in each lesson. In the image below, you’ll notice they’ve included four different interactive elements on one screen:

Tabbed content

A call-to-action

Lesson selections

A poll

This keeps students engaged and offers multiple ways to access more information.

The image below shows how GatesNotes uses puppies to catch attention for all its blog posts, regardless of the topic.

Improve Your Visual Content to Make Your Digital Marketing Stand Out

Visual content does more than capture attention. It’s also been known to improve learning and retention by up to 400%. So, the better your visual content marketing, the more likely your audience is to remember the message.

Combining elements like images and text, or adding interactive media, can make your visual content more successful. Data visualizations, original artwork, and authentic photos also help improve your content marketing.