“Everyone says that social television will be big. I think it’s not
going to be big — it’s going to be huge,” Ynon Kreiz, CEO of the Endemol group,
the largest independent television production company in the world, told attendees at the
Digital Life Design (DLD) conference this week.

David Rowan, the Editor of Wired magazine has named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Couple that with the MIT Technology Review tagging Social TV in
the top 10 most important emerging technologies a few months ago and it
seems we have both the tech press and academia in agreement. Social TV
is a game changer - the intersection of TV and the Web will largely be
driven by Social Media - it's natural. TV is inherently social - and
Social Media is a conduit. Put them together in a workable, ergonomic
way and the convergence will have impact.

With billions of dollars already flowing through the TV ecosystem —
and new televisions coming equipped with wireless internet connectivity —
Kreiz said it’s only a matter of time before the social space explodes.

“We think that social media meets television is the next big thing,”
he said. “The ability to create content that will enable people to
interface with each other, to connect, to recommend, to share and
experience over television, is going to change the landscape of the
industry.”

In fact, Kreiz encouraged people to “get up, leave this room” and run
to their garages to get to work designing the future of social TV.
“Whoever figures it out, will be the next Steve Jobs of this
generation,” he said.

This is going to make a whole lot of people I know very happy.

Here's some more links from Appmarket.tv to make the case for Social TV even stronger:

If you are interesting in hiring the London-based team at Appmarket.tv for consulting and project delivery,
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About the Author

Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French.

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012.

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.