Strong Arm was founded by Justin Hillery, pictured, and Sean Petterson while attending Rochester Institute of Technology.

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Excell Partners Inc., a Rochester-based venture capital fund, is planning to invest as much as $300,000 in Strong Arm Technologies Inc., the makers of a patent-pending vest that helps workers lift heavy loads safely and efficiently.

The Excell money is part of a $900,000 round of investment that Strong Arm will use to establish a manufacturing and distribution system in the Rochester area, said Rami Katz, COO of Excell Partners, Inc.

The Strong Arm vest reallocates loads from injury prone parts of the body to stronger areas. The vest also forces the user into proper lifting posture to avoid ...