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23 February 2017 | Berlin

Glug Berlin: Ideas

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We are kicking off 2017 with the bedrock of creativity - ideas. We hear from Ableton, Martina Flor and Polina Joffe, who impart their wisdom on how to craft the best ideas, which ones to nurture and communicating ideas across a number of different teams.

Martina Flor combines her talents as both a Designer and an Illustrator in the drawing of letters. Based in Berlin, she runs a leading Studio in lettering and Custom typography working globally for clients such us Adobe, Etsy, The Washington Post, Vanity Fair, Harper Collins, Fontshop and Cosmopolitan among others. Author of ‘Lust auf Lettering” published by Verlag Hermann Schmidt, she travels quite a bit to present her work at conferences and hold workshops to help designers grow their set of skills. Follow her on Twitter and Instagram.

Ed is Head of Design at music software and hardware makers Ableton. For the last seven years, he has worked with designers and developers, first in their web team and now in their product team, to build products and services that help shape the future of music and music making.Before Ableton he worked as an interaction designer at 3 in Australia and studied Media Arts and Production at UTS, Sydney. Follow Ed on Twitter.

Polina Joffe is a Berlin-based graphic designer and art director with a methodical approach to identities, printed matter, websites, and visual communication. Time spent researching legibility and modern reading systems underpins Polina’s typographic-led process and style, which she applies to international projects for a wide range of clientele.