Save Article

New York Gets a Little Country

Rebranding Stations as NASH, Cumulus Returns to a Lucrative Radio Market

By

William Launder

Updated Jan. 21, 2013 8:11 p.m. ET

Nashville is back in the Big Apple, part of a big bet on country music's increasingly mainstream appeal by Cumulus Media Inc.

For the first time in at least a decade, the New York City market has an all country music station. Cumulus on Monday turned its WRXP station, which lately was airing the rock and pop music programming of another Cumulus station, into an all country station that it plans to call WNSH.