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Genius Progetti, with a focus on organising major events

We’re pleased to announce that, after been appointed as growth leader company in Italy, we’ve been featured in the Gazzetta di Modena regional newspaper. The full article is available online, or you read the version we have copied in here!

The specialty of Genius Progetti is to organize events for major international luxury and industry brands, the headquarter is in Sassuolo. An evolving company that the business newspaper “Sole 24 Ore” has named among the “Growth Leaders”.

Genius Progetti was born in 1994, has achieved a turnover of 8 million euros with about ten employees. A reality that has been able to emerge in the creation of high profile events and exhibitions, trying to characterize them with the search for scenographic and creative solutions capable of ensuring guests experiences of sure emotional impact.

Among its strengths, Genius Progetti highlights the competence in the research, at European level, of ideal venues for events, in addition to the proposal and management of exhibitions. The partnership with Exprimo, a communication agency, and with Studio Grazia Franzoni Architetto has ensured an integrated service of considerable efficiency, thanks to a full-time staff of over 30 professionals.

After 25 years of activity in organizing high-level events for some of the main international luxury and industry brands, including Ferrari spa, Genius Progetti is now turning to the world of fashion with a specific service. CEO Matteo Giusti announces the opening in Florence of a division of the company dedicated to organizing events for the fashion sector.

“2018 was another incredible year of growth for us – says the CEO – We consolidated our historic relationship with Ferrari with a three-year contract for the organization and management of customer-oriented events. These include the Test Drive events in the 5 leading markets and the launches of the new models. Given the affinity between the high-end automotive world and fashion, I believe that we have what it takes to introduce ourselves to fashion brands with innovative ideas and methodologies.

The idea of working for fashion – Giusti adds – was born in 2016, when we organized the first “fashion show” for supercars at Charlottenburg Castle in Berlin and at Old Bilingsgate in London. A revolutionary event for the sector, an unprecedented success in which we captured the substantial affinity between luxury cars and fashion “.

«We are a peculiar interlocutor – concludes Giusti – able to manage complex projects involving dozens of suppliers, from catering to workers on the stage, from the organizational secretariat to VIP management for large customized events. Having a single interlocutor who deals with all design and construction aspects is our distinctive aspect ».

Over the years Genius Progetti has also collaborated with many of the most important Italian companies in the ceramic, mechanical and mechatronic industry. “We always try to combine creativity and technological innovation, to give guests of our customers experiences of absolute emotional value, capable of increasing brand loyalty,” says Angela Nardiello, a Canadian professional who recently joined the Genius Progetti team.

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Genius Eventi official opening: the inauguration party

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