Big Important Things – risk and opportunity identification

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“Big Important Things” (BITs), are local, regional, national or international circumstances or events that cannot be controlled or prevented, that have a significant effect on current and future business practices.

One should always keep in mind the impact of the “Big Important Things” (BITs) on the supply chain, customers, the competition and your industry.

Those involved in strategy and planning must understand how BITs create enormous risks and opportunities.

One can only react to BITs, they cannot be created or eliminated by an organization.

Contingency plans should be created, worst-case and best-case scenarios developed, and efforts made to lower the risk profile or strategically position the company to take advantage of possible changes in the business environment.

How to use BITs to identify areas of risk and opportunity

Analyze each of the following elements independently; strategic raw materials, suppliers, logistics, major customers, the competition, your company, and finally your industry (local, national and internationally).

What is the probability that a BIT would affect each element (impossible, low, medium, high, inevitable) and when (short-medium-long term)? “My supplier is the only manufacturer in North America of the widgets we need, they are located on the western Florida coast and annually are affected to some degree my hurricanes and flooding. There is a high probability that a major hurricane will hit them in the short to medium term.”

Use a “what if” line of questioning for those high risk or high impact areas. “What if a major hurricane hit my supplier and disrupted their production?

What are possible scenarios to reduce your risk, or take advantage of the opportunity. “Do I have alternative suppliers in place, extra inventory, insurance, how can I protect my customers, who else will this affect and how?

Review this process at least twice a year to take into account changes in the probability of the BITs and modify the contingency plans or strategies accordingly.