March 2017

BFG Studio and The Hummingbird Centre

I didn't know much about cancer care before I found out about The Hummingbird Centre. Sure I knew the headlines, the big fundraisers, the hospices, the big things that everybody has heard of. I knew about its devastation, but I guess I'm one of the lucky ones whose life hasn't been directly affected by cancer yet. It was only when my mum and Ray started volunteering at the centre that I started to understand how important this care is and how important it is to do it right. When the chance arose to work with The Hummingbird Centre to create a new brochure, we all at BFG Studio jumped at the chance. We wanted to help spread the word and tell the world what a great job they do.

The time spent with Mechelle, the volunteers and guests gave us a real insight into the wonderful world of The Hummingbird Centre the long term vision and what it means to people to have access to a place like this. One thing that really stood out for us was the feeling of a calm positivity. We knew that whatever we created wouldn't be scary, preachy or patronising, it needed to be honest, friendly, engaging and if possible uplifting.

We worked closely with Mechelle Harris, Founder of The Hummingbird Centre, Elodie Negrinotti Photographer and Dr Neil Swindells, to create stories through the words and pictures that would give potential guests an idea of what it is like to come and spend time at the centre and what it feels like to be part of the team of volunteers. But the core was built around telling the story of The Hummingbird Centre with a view to encouraging people to donate, Become Friends of the centre or offer their services.

With the help of the whole Hummingbird family, we've achieved that and produced a document we can all be proud of.