We are very excited to share our latest work with you, this time for EA Sports with New York agency Johannes Leonardo.

The over 3 minute film ‘The Greatest Play Call Ever’ is a trailer for new game title Madden 19′, which launches worldwide August 10.

The star-studded campaign features big names in entertainment and sport including Nicki Minaj, Chris Redd, Lil Dicky, DeAndre Hopkins of the Houston Texans, Joel Embiid of the Philadelphia 76ers, Quavo, a member of the hip hop trio Migos, ESPN broadcaster Katie Nolan and animation favourites SpongeBob SquarePants and Patrick Star.

We were responsible for managing the licensing of the SpongeBob SquarePants clip, which is from Season 1’s ‘Nature Pants’ episode. The clip appears almost 3 minutes into the film, where Redd is deep into explaining how “Will” became the ultimate Madden NFL gaming legend and giving a play-by-play of the series of events that unfolded when he called “the greatest play call ever.”

Born Licensing is Nickelodeon’s licensing agent in the advertising and marketing space.