RAB Research Archive

The most profitable sale

In any business there is one type of sale that brings the most profit. There is one single sales activity that can make the most difference in the profitability of your company. Not taking advantage of this all-important sales opportunity will cost you thousands of dollars.

That sale is called the "upsell" or "add-on" sale. The reason this type of sale is so profitable is because you have already invested the cost of acquiring and administering your client.

Therefore, anything that is added to the "ticket" is extremely profitable. The marketing cost, the labor cost, the administration cost (i.e., the overhead), has already been realized. This makes the add-on sale the most profitable sale you can make.

Source: Sales trainer/coach Howard Partridge

The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.

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The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.