Passengers on Virgin Atlantic will soon be able to make in-flight cellphone calls, send texts and browse the web on their way home from Europe, it was just announced. The new service is part of the airline’s upgrade to the Airbus A330, which will also provide expanded in-flight entertainment, USB ports and a very spiffy upper class. Cellphone service will initially be available only on London to New York flights, but will be expanded to more cities by the year’s end. There are a lot of caveats, however: you’ll need to be on a Vodafone or O2 network, only 10 calls will be allowed at one time and service won’t be cheap. Calls will cost 1 GBP per minute and texts 20p each. You’ll also still need to turn off your devices for takeoff and landing, and turn them off within 250 miles of US airspace, so no flight-long games of Words With Friends.

Gadling readers: would you use this service? Do you think it’s any improvement over the old-school in-flight phones? Or will it just be another amazing innovation that no one appreciates?