Chrysler’s ‘Farmer’ Ad Was a Hit — Now Get Ready for the Book

Chrysler Group LLC scored big with Super Bowl viewers this year in airing a two-minute ad paying tribute to the hard-working American farmer.

Now, it’s working on turning that spot – and its montage of agricultural photographs – into a book.

“We’re going to be putting a commemorative book together with a larger collection of all those photographs,” said Fred Diaz, head of the company’s Ram brand, which sells pickup trucks and was the focus on the game spot.

“We’re still working on it, but that was part of the plan going into it,” he added.

The book is due out sometime this year, Mr. Diaz said in an interview last week at the Chicago auto show.

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