Singapore Airlines A350 Experience

The new Airbus A350 was added to Singapore Airlines’ fleet middle of this year. To commemorate the milestone and create awareness, they commissioned a site dedicated to the new A350.

One of the key defining tests for 360° content creators is how well they can shoot tight spaces without errors. When Singapore Airlines and their agency TBWA approached us to capture high quality 360° panoramic photos of the new Airbus A350, they did so with the confidence knowing we have shot even smaller spaces – the smallest spaces we have shot 360° in is Lexmar’s Saturation Diving Bell.

When this project started, the initial scope was just to capture 360° photos and craft an interactive 360° virtual tour. SIA and TBWA was inspired by Google’s Abbey Road project, and they wanted to be able to recreate a similar experience for the A350.

Before long, we were responsible for all media assets for the A350 experience – from 360° photos initially, to encompass normal stills, wide panoramic shots of the cabin, voice overs, time-lapses, entrance videos. The extremely talented all-girls team at Craft&Code was roped in to build the interactive website.

Shooting schedule was hectic – initially the plan was to shoot the A350 at night, since that’s the only timeframe available. We advised against it as we think the aircraft is better presented in the day. As a result, we did two shoots while the A350 is parked on the tarmac of Changi Airport. One in the wee hours of the night, rested for awhile, and then subsequently in the early afternoon after maintenance was over. The deadline was pressing as the aircraft is fully operational for flights.

For the voice-overs, we worked with ex-DJ Petrina Kow and United Records for the production, and it was a lovely experience to work with such luminaries in the industry.