Tell him that his coats are outdated and remind you of panhandlers on street corners, and for $12,000 a piece, for suits, you can hand sew proper attire for today's world. After all, clothes that bums wear don't belong in Ferraris. And if he is not cheap he'll buy cloth that is $10,000 or more so the finished price is $17,000 to $20,000 or more. Clothes to brag about! His image is cheap for someone who drives a car like that. http://www.survivorl...m/?page_id=1379
There is at least one pdf here about persuading customers to buy something new. It will help you turn the tables on dumb customers so they buy something new.