Sameness. It's the bland plan citizens in The Giver novel and upcoming film adaptation abide by, but it's also a word you could use to describe movie premieres. They're all alike.

Like Jonas in the colorless tale, however, the Weinstein Company wants fans to experience more, feel more, when it comes to The Giver premiere in New York City. The film studio is giving people the chance to battle for 100 open seats to the Aug. 11 red carpet event.

To earn a spot, people must enter Weinstein's "The Giver Movie Premiere for Good" contest, which tasks participants to launch a simple fundraising campaign on Crowdrise. The amount of money a participant raises determines the location of his or her seat, with the best spots closer to the cast, which includes Jeff Bridges, Meryl Streep, Brenton Thwaites, Katie Holmes and Alexander Skarsgard. The funds will go toward charities benefitting the arts.

"Through the seating map, we're creating a gamified fundraising experience — and a competition — for fans to raise as much as possible to sit close to their favorite star," Rob Mishev, head of business development at Eventbrite, told Mashable.

This Eventbrite map shows the seats that people will fight for during their fundraisers (the top 30 people will win the best seats, while the top 10 will earn entry into the after party as well as a meet-and-greet with Jeff Bridges, Katie Holmes and Brenton Thwaites):

"Throughout the duration of the fundraiser, participants will get notifications by email on the seat they've earned," Mishev added. "This does one of two things — it helps fans stay motivated to keep a good seat or raise even more to get one."

Participants have until Aug. 1 to earn a spot in the top 100. So far, more than 400 people have launched campaigns and raised roughly $6,000 combined.

"Creating an experience that involves the fans as well as the cast is super meaningful and ultimately leads to deeper connection between the industry and the supporting community," Crowdrise's Indy Bishop told Mashable.

The Giver lands in theaters on Aug. 15.

The film's second trailer shows a colorless community, led by Chief Elder (Streep), plagued by uniformity and void of real emotions. Streep's character is trying to thwart Jonas (Thwaites) from exposing the elders' secrets to everyone.

Bridges portrays the the title character, a person tasked with storing people's hidden memories from a time before the dystopian world was created. The Giver eventually must bestow his role to a Receiver of Memory — and this time it's Jonas. The flick also stars Skarsgard and Holmes as Jonas' parents. Absent from this trailer is Swift's Rosemary, a character who failed at receiving the memories a decade before Jonas' turn.

Books into Movies 2014

1. The Giver

Lois Lowry's dystopian children's book is being made into a movie for the first time, with Meryl Streep and Jeff Bridges. The film comes out Aug. 15, 2014.

Image: The Weinstein Company

2. Gone Girl

Ben Affleck is starring in an adaptation of Gillian Flynn's dark bestseller about a husband looking for his missing wife, with a cast that includes Rosamund Pike and Neil Patrick Harris. Gone Girl comes out Oct. 3, 2014.

Image: 20th Century Fox

3. Wild

Cheryl Strayed's memoir about trying to get out of her downward spiral by naively embarking on the Pacific Crest Trail... despite having no hiking experience. Reese Witherspoon stars in the movie adaptation, which premieres Dec. 5, 2014.

5. Serena

Bradley Cooper and Jennifer Lawrence star as a timber magnate and his wife in this Depression-era film based on the bestselling novel by Ron Rash. The film will premiere in 2014.

Image: Studio Canal

6. Macbeth

Shakespeare's tale of greed and ambition is getting a remake starring Michael Fassbender and Marion Cotillard. The film will premiere in 2014.

Image: The Weinstein Company

7. Suite Francaise

based on the novel that follows a romance between a French woman and a German soldier in Nazi-occupied France, finally published 60 years after author Irène Némirovsky died in Auschwitz. This adaptation stars Michelle Williams and Matthias Schoenaerts and in 2014.

Image: The Weinstein Company

8. Child 44

This film is based on Tom Rob Smith's crime novel set in Soviet Russia stars Tom Hardy, Jason Clarke and Gary Oldman. The movie will premiere April 17, 2015.

Image: Lionsgate

9. Far From the Madding Crowd

Thomas Hardy's classic novel is getting a gorgeous new adaptation starring Carey Mulligan as Bathsheba Everdeen, with her three love interests played by Michael Sheen, Tom Sturridge and Matthias Schoenaerts. Look for it on May 1, 2015.

Image: Fox Searchlight

10. The Jungle Book

Disney is behind a much-anticipated live-action remake of Rudyard Kipling's The Jungle Book. The cast includes Scarlett Johansson, Idris Elba, Lupita Nyong'o and Ben Kingsley. Look for it on Oct. 9, 2015.

Image: Mashable Composite

11. Carol (based on the book The Price of Salt)

Patricia Highsmith's lesbian thriller novel, is being adapted to film with Cate Blanchett leading a cast of Rooney Mara, Sarah Paulson and Kyle Chandler. It's expected to come out in 2015.

Image: Mashable Composite

12. Trash

Andy Mulligan's children's book about three third-world trash-pickers who find a treasure map is being made into a movie with Rooney Mara, Martin Sheen and Wagner Moura. The film has no U.S. release date so far.

13. Truth (based on the book Truth and Duty)

This Cate Blanchett/Robert Redford movie is based on CBS television producer Mary Mapes' non-fiction bookTruth and Duty, recounting how she and anchorman Dan Rather were fired for reporting that George W. Bush evaded serving in the Vietnam War. The film has no U.S. release date so far.

Image: Mashable Composite

14. Miss Julie

Jessica Chastain takes on smart, fiery Julie in August Strindberg's turn of the century play featuring a mind-blowing battle of the sexes. Opposite her is Colin Farrell. The film has no U.S. release date so far.

15. Every Secret Thing

Based on Laura Lippman's thriller novel, this adaptation stars Diane Lane, Elizabeth Banks and Dakota Fanning. The film has no U.S. release date so far.

Image: Tanweer Films

16. Rosewater (based on the book Then They Came for Me)

Jon Stewart (yes, that one) is writing and directing this adaptation of this memoir by Iranian journalist Maziar Bahari detailing the true story of how he was arrested and tortured in prison for three months. The film has no U.S. release date so far.

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