Summary
Improved domestic demand supported by positive economic growth of Portugal will create growth opportunities in the Personal Hygiene and other Consumer Goods market in the country. The personal Hygiene market in Portugal was led by the Soap category in terms of volume consumption in 2015. Hypermarkets and Supermarkets is the leading distribution channel in the market.
Key Findings
- The Personal Hygiene market in Portugal will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
- The Bath and Shower Products category will register the fastest growth at a CAGR of 4.1% during 2015-2020.
- Unilever Plc and Beiersdorf AG are the market leaders in the Portuguese Personal Hygiene market.
- Film is the most used container type in the Personal Hygiene market in Portugal.
Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, flexible packaging, rigid metal and others; container data for: Film, Bottles, Aerosol and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index