What was the affect on the direct traffic compared to organic traffic in the second experiment? I am assuming that your personal site has some more appropriate 'long URLs' then the Followerwonk domain in the first experiment. Would be interesting to see the comparison.

A nice and timely White Board Friday. In a week where people are talking about the death of outreach, it is nice to see how you should be looking at engaging with those who are influencers within your niche and what other benefits it can give you (outside the ranking increase).