Coming up with a tagline and marketing messaging is tough. But who better to ask than your customers? Thatâ€™s where PitchCake comes in. PitchCake is a new app that lets people compete in pitch challenges for their favorite products, causes and debates. Challenges are sponsored by brands looking for new, creative ways to pitch their products and services.

It’s free to compete and hosting a challenge starts at $35 (most of the cost goes to the prize pool). Brands publish a short brief, then people submit their pitches to the PitchCake engine to see who is the best. PitchCake rates pitches on how convincing, approachable and knowledgeable you sound.For brands, itâ€™s a great tool for ideation, engagement and exposure. For individuals, it’s a handy tool for practicing sales pitches, getting ready for job interviews or just having fun. Read the rest of this entry »

The event that captures the attention of every country in the world (except the United States, for the most part) is upon us and will continue to be with us until July 11th 2010. If you’re anything like me, an American who really has no idea about the World Cup but would like to stay tuned to the global event, here are some helpful apps that may aid you.ESPN 2010 FIFA world cup (Free): There are quite a lot of World Cup apps out there that promise to keep you updated with the latest news from Johannesburg. This app, however, is my favorite thus far for the following reasons. For one, it has a gorgeous, easy to use interface that tells you the schedule, the scores, and the news. You can find out if your favorite players are injured, and watch video (if you get too lazy to read you can just hear what the experts have to say). You can even sign up and create a bracket for the Cup.Â That means, if your prediction turns out to be right, you will have some bragging rights. Perhaps two of my favorite options are “Venues” and “Tournament History.” Venues gives you a brief background of all of the fields that the teams are playing on and a map showing where they are. And tournament history mixes the ease of Wikipedia with the trusted name of ESPN. You can now, with the flick of a finger, check in on the history of the tournament so you can know where past World Cup’s has been held, the controversies, and the winners. No longer will you come off as an uneducated observer. Now, you will be able to impress those around you with your supernatural knowledge of the game. Read the rest of this entry »

I’ve never been a fan of things I don’t need. I don’t need a snuggie come this cold winter, I don’t need a bread maker from one of those shopping networks, and I don’t need Yahoo Mail teaming up with Facebook. In late May, Yahoo announced that its mail service would be stepping up by making the web more accessible through Yahoo Mail. Sites like Pandora, Flickr, YouTube, and popular blogging sites were magically incorporated last year to seamlessly transfer their updates to your user account for your viewing pleasure. The big news, however, came when Yahoo announced that your Facebook news feed would be accessible through Yahoo Mail. Not only will you see the latest viral videos that your friends ‘like’, but your mail even gets pre-sorted thanks to an upgrade. You can now read the important things first, but those e-mails about inheriting a large sum of money from an African Prince will have to wait. Sorry Nigerian scammers. Read the rest of this entry »