Our mission is clear and focused: to create store brand and private label dietary supplement products for our retail and marketing partners which lead the market in efficacy, science and innovation.

From marine and plant-sourced omega-3 oils to the prenatal nutrition, bone, joint and many other categories, we seek to continually challenge the market to excel in quality and innovation with first to market store brand launches, such as algal DHA (lifesDHA), krill oil, vegetarian calcium and glucosamine, UC-II and astaxanthin.

With our long heritage in the nutrition space, and close partnerships with a network of unique ingredient and technology providers in Europe, Asia and Latin America, we can perform beyond the scope of most dietary supplement manufacturers. Over nearly three decades, Lang has excelled in the changing market of nutrition and wellness in many categories, from functional foods and botanicals to sports fitness and weight loss (see Additional Capabilities). This breadth of formulation and production expertise, together with the strength of our partner network, offers our customers the distinct advantage of thinking broadly and creatively about how they can bring unique and outstanding nutrition products to market.