We are a visual people. We learn the majority of our vital information through sight alone, even among the other senses of sound and touch, and rely on everything from color to typography to tell us what we need to do. When it comes to running a successful business or trade show, it’s essential you rely on this simple aspect of psychology to bring the most out of your customers-to-be. Printing companies are a hodgepodge of all the necessities you need to flourish in a competitive industry, providing you the tools needed to catch people’s eye and invite them over to your booth. While digital marketing has quickly risen to the forefront, traditional printing and graphics haven’t lost their st