B2B Growth: A Daily Podcast for B2B Marketing Leaders

Using the phrase “calling to touch base” with your prospects is one of the worst things you could say.

“Calling to touch base” is essentially saying that there is no reason for the call, therefore there will be no value in talking with you. With the enormous amounts of competition for your audience’s attention, you have to bring value and personalization to every interaction.

In this episode, Scott Tretsky, VP of Sales at MobileCause, shares their systemized process of prospecting and the intentional techniques they use to ensure they stand out.