Marketing Quiz – Do You Know Marketing?

Take the CastleCS Marketing and Communications Quiz!

As the King or Queen of your organization, you’re expected to lead, direct, support and champion.

And while that’s a tremendously empowering experience, and one that you wouldn’t trade for anything else in the professional world, the old saying is true: “with great power comes great responsibility.”

And that means it’s your personal responsibility to ensure that your marketing and communications systems are performing on all cylinders, and that you have the high performance environment you need to thrive and succeed.

We’ve created a fun, fast and insightful little marketing quiz to help you discover if your knowledge and awareness is at a regal level, or if there’s some homework to do.

1. What advertising medium influences the most local purchase decisions?

A. Local newspapersB. Local online adsC. Local televisionD. Local radio

2. Which of the following best describes the characteristics of the majority of blog readers?

A. Live in wealthier households.B. Younger than the average internet user.C. Likely to buy products or services online.D. All of the above

3. What percentage of consumers go online to conduct research before making a purchase?

A. 15%B. 30%C. 50%D. 75%

4. About how many of your customers typically represent 80% of your profits?

A. 20%B. 35%C. 50%D. 65%

5. What is the most important feature of your brand?

A. Stands for something in the minds of your target market.B. Easy to remember.C. Directly references your feature product/service.D. None of the above.

6. What is 'training employees and all supporting service staff in the art of interacting with customers to satisfy their needs'?

10. Customers have intrinsic needs that differ from wants in that they must be satisfied one way or another. Which of the following is not one of these intrinsic needs?

A. PhysicalB. SocialC. RecreationalD. Individual

11. What is known as 'marketing myopia'?

A. When a company focuses too much on customers and fails to run its business efficiently.B. When a company fails to hire and retain the right marketing staff.C. When a company focuses on its own product/service and doesn't pay attention to customer needs.D. When a company spends too much time, money and resources trying to out-perform the competition.

12. Approximately how many businesses have active pages on Facebook?

A. 150,000B. 250,000C. 500,000D. 700,000

13. What is the biggest danger of relying exclusively on 'word of mouth' marketing?

A. It doesn't expose you all possible new target markets.B. Existing customers can't sell new product offerings that they haven't experienced.C. Customers can be 'seduced' at anytime by the competition through incentives and offers.D. All of the above.

14. What is 'Developing and maintaining a strategic fit between a company's goals and capabilities in an always-changing market landscape'?

17. Customers identify companies based on points of differentiation. These include: product, service, channel, people and

A. PriceB. LocationC. Brand imageD. Word of mouth

18. What isn't on of the 4 P's of marketing?

A. ProductB. PriceC. Public relationsD. Place

19. Which of the following is the most profitable targeting strategy?

A. Undifferentiated: targeting the whole market with a single offer.B. Differentiated: target several markets with different offers for each.C. Concentrated/niche: going after large share of smaller segment(s).D. It depends on the unique structure and vision of the company.

20. What is the difference between features and benefits?

A. Features describe specifications, while benefits focus on experiences and feelings.B. Nothing, they're two ways of saying the same thing.C. Features are for special items on sale, while benefits are for everything else.D. Features are for high priority items only.

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CastleCS is your proven full-service marketing and advertising investment PARTNER. We empower you with knowledge, equip you with the right solutions at the right time and elevate your business to the Next Level.

We offer rapid turnaround and 1-stop convenience for everything you need from Marketing Strategy to Branding to Custom Websites to Internet Marketing to Video to Print and Signage.