Kleenex enlists Isaac Mizrahi for new product designs

January 6, 2014

In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs to the Kleenex Expressions line of products.

"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," Anna Elledge, Kleenex brand manager, said. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."

In the past, Kleenex has mainly pulled design inspiration from trends in home decor. The inspiration for the latest patterns was driven with an eye toward the latest trends in fashion. The four designs will be unveiled at a launch even in Manhattan in spring 2014 and will be available on store shelves on April 1.

"Innovation has been a critical element to my personal success as a designer and something that is at the crux of the Kleenex brand and its design philosophy," Mizrahi said. "The brand has an impressive history of design and it's an honor to be included in the celebration of this important moment in time."

Solutions Spotlight

Your network connection is more than just a means of connecting your point-of-sale system – it’s a driving force of your online and in-store experiences. And when it’s not working, your revenues, customers and even your brand reputation suffer. This webinar explores the ways you can prepare your network for the holiday rush.

Trending Stores

A store transformed — that’s how Target refers to its Baton Rouge East (Louisiana) store which has re-opened its doors after sustaining massive damage from the floods that devastated the area in August.More...