O’Neill’s 2nd Annual “Generation Next” fashion show in association with Teen Vogue brought over 600 people to Seven Degrees in Laguna Beach on Sept. 25

The much-anticipated event concluded a six-month program based at O’Neill’s headquarters, where each of the four Generation Next finalists worked diligently to create an original dress and handbag design with the help of O’Neill mentors.

With an entrance line stretching the length of a city block, guests and industry insiders showed up to cheer for the teen designers: Angela Urmanita of Rowland Heights; Lauren Alvarez of La Palma; Lori Ke of Lakewood; and Kari Filardo of Orange.

The result: Angela Urmanita was named this year’s Generation Next winner via the most text message votes.

Streamed live on O’Neill’s Web site and Facebook page for those unable to attend, the high energy fashion show featured highlights from O’Neill’s Spring 2010 collection and creations from the ‘Gen Nexters.’ Each designer was introduced by a short video documenting their experience in the program, and explaining the inspiration for their design. From boho rock and aloha mod to urban 80s surfer girl, the girls put their own playful interpretations on the latest trends for spring.

“It was such a pleasure working with this talented group of girls,” said Kari Johnson, vice president of design for O’Neill. “Each girl brought her unique take to the O’Neill look and we’re so pleased with the end result. Not only was this a great hands-on learning experience for them, it was invaluable for O’Neill because it gave us the opportunity to work alongside our target audience.”

Special performances by MTV’s America’s Best Dance Crew “Fanny Pak” also kept the crowd on its feet with their slick dance moves. The event, hosted by musician Thomas Fiss, raised over $3,000 for Boarding for Breast Cancer, an organization dedicated to increasing awareness for breast cancer and the value of an active lifestyle.

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