Review: CMC 2011-2015

The Content Marketing Conference (CMC) initiated by the Contilla GmbH made its first appearance in 2011. The conference was born out of the need to establish a first-ever Germany-wide expert platform on content marketing. Meanwhile, the CMC has developed into Europe’s largest gathering for content experts. 2015 the CMC was visited by about 600 content marketing professionals and prospects.

Claims

While content marketing had become one of the key instruments in marketing within the U.S., in Germany the subject was still an almost virgin territory. Therefore the CMC set itself the goal of creating an industry meeting, informing about latest trends, deepening knowledge and providing access to high-quality contacts.