A simple process to help you define what makes you — you.

Answer 37 in-depth questions that will help you (a) discover who you are, what you do, and
why you do it; (b) Get to know your competition.

week 2

Discover your brand strategic framework: The bible of your brand.

week 3

Set goals. Once you’ve developed a solid brand identity, what will your next steps be?

A 3-week mentorship that is 99% practice and 1% theory.

Each week, I'll give you homework prior to our meetings (get ready for a lot of insight and research). My pre-designed
templates are for you to fill in the blanks in order to get as clear as a quartz about your work and message.

During our sessions, we will fine-tune the core concept of your brand and work together on the steps to follow.

I give nicknames to everyone and everything! At my core: I am a fairytale-citizen.

- Vanessa Birbaum,Founder at allyoucanyoga and mentor at buildyouryogabrand

You will learn how to use free tools
and online resources & software to get the message across – depending on your needs

Create an experience

Develop the concept that best fits you and the work you do

Work with a team

Work with Vanessa and the aycy creative team

Find your added value

Promote what makes you unique

3 simple steps

Though each brand is unique, this well-established process is universal

Week 2-Visualize

Brand Strategic Framework

Time to nail it down to the BSF!

The tool that will become the "bible" of your brand.

It clearly states the tone of your brand message, and how it is communicated both verbally and visually.
It determines the keywords to be used, your ideal target, and how you want the image of your brand to be perceived.

The BSF Includes:

1. Mission

2. Core Values

3. USP (Unique Sales Proposition)

4. Tag Line

5. Visual Identity

6. Verbal Identity

7. Brand Personality

Week 1-Discover

Branding Questionnaire

To give your brand a voice, you need to know: who you are (in depth),
what you do, how the market behaves, who is your main target and your strongest competition

The Branding Questionnaire consists of:

I. General Questions

II. In Depth Interview

III. The Market

IV. The Target

V. The Identity

Week 3-Manifest

The Next Steps

We will create a timeline and specific goals so that you can manifest the
vision you created for your unique brand offerings.

This may include creating landing pages to advertise specific workshops or webinars,
email marketing campaigns, automatic scheduling for your Instagrams, and more.

Week 1-Discover

Branding Questionnaire

Vanessa will send you a branding questionnaire with 37 questions that you need to fill out prior
to the meeting. In this session we will review your answers together in order to clarify your
brand concept.

The Branding Questionnaire consists of:

I. General Questions

II. In Depth Interview

III. The Market

IV. The Target

V. The Identity

Week 2-Visualize

Brand Strategic Framework

Time to nail it down to the BSF!

The tool that will become the "bible" of your brand.

It states clearly what the tone of message of your brand is,
and how it communicates both verbally and visually.
What are the key words to be used, who is your ideal target, and
how do you want the image of your brand to be perceived.

The BSF Includes:

1. Mission

2. Core Values

3. USP (Unique Sales Proposition)

4. Tag Line

5. Visual Identity

6. Verbal Identity

7. Brand Personality

Week 3-Manifest

The Next Steps

We will create a timeline and specific goals so that you can manifest the
vision you created for your unique brand offerings.

Find your Resources: Get oriented. What resources do you
already have? What are you missing?

My work with Vanessa has been invaluable! She has helped me decipher how to translate my
unique gifts into something my students can connect with. I feel clearer than ever
about who I am, what I want to offer, and how to get there.

I highly recommend Vanessa’s branding expertise to any entrepreneur or yoga teacher seeking
clarity on how to move forward in an empowered, informed way. It has been a totally fun,
exploratory experience and I have tangible positive results. Go for it!”