Savvy Toolkit - When It Comes to Content our Appetite is Insatiable

Well it seems despite all the noise and additional content channels the new media revolution has created that B2B buyers still can't get enough. No doubt the portablility of content that can be consumed on your phone, tablet PC, etc is making us more efficient at consumption but based on the recent infographic from our friends at BaseOne's Beyond blog consumption is up in pretty much every media catagory from 2010 to 2011. The even print gets a boost from 37 to 48%. Areas that buyers are asking the waitress to hold are Offline events such as seminars and surprisingly Word of Mouth.