THE FOUNDATION OF EVERY ROUTINE

Cleansing might be the most important step of every skincare regime. It is fundamental to maintain a healthy looking and feeling skin. Cleaning your face day and night might seem tedious some days, but it only takes a few minutes and it makes a real difference in the end. Even though it seems really basic, cleansing can vary depending on the your skin type, lifestyle and over-all routine. This is why sometimes it can be confusing or hard to know how to properly clean your face.

WHY IS IT SO IMPORTANT?

Have you ever asked yourself “what could be so wrong with not washing my face one or two days?”. If the answer is yes, consider this: skipping cleansing in a beauty routine can clog your pores, developing acne; it would also create redness, dryness and irritation because of dehydration; and of course, your face would look dirty, oily and aged. Of course that this wont happen overnight, but it is true that cleansing is the most effective way to get rid of excessive dirt, sebum, sweat, dead cells, pollution and makeup.

It decreases the chances of a breakout, hydrates your skin, protects your face from bacteria, and much more. It will make your skin look radiant and healthy, also helping your pores stay the proper size. Whether your skincare routine consists of one or six products, a clean face will help your beauty products work properly.

CHOOSING YOUR CLEANSER

Now that you know why you need to keep your face clean, lets choose the right product for your face. First you need to know your skin type. Don’t go for a cleanser high in alcohol if you have dry skin. Choose a natural, basic and fragrance-free cleanser if you are sensitive. And search for a lower PH level if you have oily skin. Now pay attention to the texture. If it is cream based, use it on dry skin, however, if your skin is oily, a gel or foamy cleanser might be better. It is not the same to clean an empty canvas than one full of paint. With this we try to say that if you wear a lot of makeup, you’ll want a different cleanser, one targeted towards removal.

If you find a “gentle” cleanser, it means that it will remove dirt without drying or irritating your skin. Sepai has a few options to offer you. First there’s CLEANSE, a 100% natural oil-based gel that delicately removes all makeup and purifies your skin. You should choose this if your skin is normal to dry. Then we have WASH, a delicate emulsion that hydrates and accelerated cellular renewal, balancing oil production. It is recommended for all skin types but mostly for oily or combination skin.

HOW TO CLEANSE

You now have your cleanser and you respect its power, it is time to use it. Clean your skin in the morning to remove overnight oil and prep your skin for the day ahead. Then, cleanse in the evening to remove all pollution and dirt that your skin gathered during the day. There might be some cases in which you could use a cleanser only at night and use only water in the morning, this might be the case if you have really dry skin, but you could avoid it by using a hydrating cleanser. Apply your cleanser doing circles with your fingers on top of your face, so that the product goes deeply into your skin and has a better result. If you suffer from acne, breakouts or congestion, wait a few minutes before washing the product off. Then, rinse with lukewarm water, not hot nor cold, so that you don’t irritate your skin or close your pores. After all the product is gone, pat your face dry with a clean and soft towel. Finally you are all done venturing in the world of cleansing! Go enjoy a clean life with your favourite cleanser.

Facial cleanser. DAY AND NIGHT
MILD CLEANSER
MILD EXFOLIATOR
MATTE EFFECT Recommended for all skin types (especially oily or combination) or those that prefer a sensation of freshness and a matte finish.

Facial cleanser. DAY AND NIGHT
OILY CLEANSER
MAKE UP REMOVAL
LUMINOUS EFFECT Recommended for all skin types, especially dry, sensitive or atopic skins (as it does not have surfactants) to provide extra luminoisty and confort.