The best marketing and branding decision you’re about to make

04-05-2017 / By: Convenience Kits International, Ltd

Back when I was still putting down my roots in my international
travel company, I focused on the core first: making connections with clients
and gaining new ones at every opportunity. I knew that I needed to advertise
and in an effective way that would yield the results I was looking for. Then I
discovered Convenience Kits
International.
They were (and are!) a perfect fit for my business needs. Their pre-assembled travel kits created opportunities for
growth at every turn, and adding our logo to the kits was one of the smartest
moves I ever made. By putting our logo smack dab in the middle of the kits it
created a strong first and, even more importantly, lasting impression. Cards
get lost, but travel kits get kept because they are useful and extendable.
Whenever I had special clients and wanted a personal touch, I would reach for
our personalized kits, knowing that each time something came out of the kit,
our logo would be clearly visible.

Of course everyone who travels needs to adhere to TSA
requirements, but there are no worries with CKI’s premium travel kits. The
bags, shampoos, conditioners, body wash... all are ready to go and all are TSA
compliant. These pre-assembled kits have all the basics covered and with
premium assortments from respected brands (Axe, Pantene, etc.) ready to fill
the needs of my clients. Pre-assembled kits can be life savers, covering
specialized groups like infants or geared towards boys or girls. It is pretty
darn convenient to have that flexibility on hand. I started giving them out to
all my clients - sometimes even an extra one here and there to spread the word
further. The return I earned from this approach was spectacular. Unlike
business cards, these kits leave a lasting impression. A card or a billboard
sign can be easily swept away by the hustle and bustle of a busy life. These
kits actually accompany and facilitate that same busy life and will be there
when needed, reminding people of my company. Even if it's just a small nudge:
"hey, that logo on the dopp kit…maybe give them a call.” I even received
thank you notes from clients, happy that the kits were so well stocked with
such familiar and trusted names like Colgate, Scope, and TRESemmé and others.

Having the ability to
spread our own brand identity over an increasingly large audience while tied to
such excellent products and intelligent and practical kits has been crucial to
my success. As my business flourished, I hired more employees and made deals
with other businesses to provide a wealth of services to our clients. Our
horizons have broadened, and we still make sure to continue to give every
customer a fully loaded CKI kit, complete with our logo
and website prominently displayed.