LG plans to launch a ‘thinking smartphone’

LG has yet to find the same success in the smartphone market that Samsung, HTC and Motorola have seen, but the company’s managing director Kwon Bong-suk told a Korean news website that LG will soon introduce a game-changing “thinking smartphone.” The executive confidently stated that the next mobile innovation doesn’t necessarily have to come from Apple, saying that LG can identify with the “universal value” that all consumers seek. Unlike its competitors, LG will refrain from adding more features and entertainment options to its devices, instead looking to build a product that will be responsive to a user’s particular needs. Bong-suk also noted the importance of the low-end market and said the company is interested in releasing a smartphone for $100. Despite the low price, Bong-suk says LG won’t compromise on the quality of the user experience. The director concluded by saying that “preparations for the development of the thinking smartphone are underway.”