Business of HYPE

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.

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On the Season 5 premiere of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with creative mastermind John C Jay. The man behind some of Nike’s legendary ad campaigns, details going from business journalism to Bloomingdale’s to dedicating two-plus decades at Wieden+Kennedy to his recent title as President of Global Creative at Fast Retailing & Uniqlo.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE, on Apple, Spotify or wherever else you get your podcasts.

On the season 4 finale of Business of HYPE with jeffstaple, entrepreneur and author Miki Agrawal details on how she started her three companies: Wild, a gluten-free pizza restaurant, Thinx, period-proof underwear and Tushy, an affordable clip-on bidet. She tells us why she loves shifting culture through the lens of products; and the importance behind constantly challenging social norms.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as MIC/LINE and HB•R.
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On this week’s episode of Business of HYPE with jeffstaple, Urban Necessities founder Jaysse Lopez tells us how he turned $20 into a $20 million dollar business and why he chose to partner with American Eagle.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE with jeffstaple, in part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, being an “average joe”, haters and much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with Round Two owner Sean Wotherspoon. The vintage expert and recent Nike collaborator tells us how it all started from a vintage Polo Bear shirt, to Round Two’s humble beginnings in Virginia, to the joys of finding a “priceless” item and much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, at a live recording, jeffstaple sits down with skateboarding legend Eric Koston. The “Michael Jordan” of skateboarding details on his early rise to the sport, the complexities of sponsorships, creating his own brand and the interwoven cultures of streetwear and skate culture
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this episode of Business of HYPE, at a special live recording, jeffstaple sits down with Jaden Smith. He shares with us how he wants to change the world by detailing his creative process and humanitarian concerns. Successfully paving his own path, the young icon tells us he’s not concerned with fulfilling his parents legacy, but focused “[doing] better for the whole world.”
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE. This episode is presented by New Balance.

On this week’s episode of Business of HYPE with jeffstaple, photographer and co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA became one of the most coveted sources for event photography.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE. This episode is presented by New Balance.

On this week’s episode of Business of HYPE, jeffstaple speaks with T-Post founder Peter Lundgren. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. T-Post aims to reinvent storytelling and the medium of print itself.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE. This episode is presented by New Balance.

On this episode of Business of HYPE, Jeff sits with chef Roy Choi as he reflects on his ten-year milestone of being in the business. The founder of Kogi BBQ discusses his thought process, early beginnings and newest venture, Best Friend.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE. This episode is presented by New Balance.

To kickoff Season 4 of Business of HYPE, our host jeffstaple sits down with Fear of God founder Jerry Lorenzo. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On the Season 3 finale of Business of HYPE, host jeffstaple sits down with Jon Wexler, the Vice President of Global Entertainment and Influencer Marketing for adidas. Jon has a job that everyone wants but no one knows how to get it, so listen in as he details his journey, from losing thousands of dollars booking gigs in college, to becoming the man Kanye West said "saved my life."
As always, thank you for tuning into HypeRadio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE, jeffstaple sits down with Greg Hervieux and Jay Smith, founders of creative marketing agency and media brand BlackRainbow. The Parisian businessmen discuss BKRW's mysterious origins, why print will never die, balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE, jeffstaple sits down with San Francisco-based designer and accidental clothing brand founder Benny Gold, delivering a show that centers on hard-work and acting on impulses as means to entrepreneurial success. Listen in as Benny documents the progression of his accomplished career, from growing up on an isolated Key West island and attending SCAD, to designing the original Huf logo, working with icons like Nike, Supreme and Stüssy, and stumbling into the creation of his namesake label.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE, jeffstaple sits down with James Whitner of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in Pittsburgh, finding his escape in fashion, the Tokyo effect, fighting the "hood dude" stigma, what's next for the brand, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE with jeffstaple, co-founder and CEO of 300 Entertainment, Kevin Liles, opens up about his massively influential career. The music mogul talks about hip-hop's entrepreneurial spirit, protecting the art, maintaining an intern mindset, being of service, finding purpose in your work, mentoring and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of Hype, jeffstaple welcomes photographer extraordinaire and entrepreneur Stephen Vanasco, formerly known as Van Styles. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for flexibility as an entrepreneur, and the effect of social media on today's creatives.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, jeffstaple welcomes the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries, including automotive, high-fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International, has a staff of one--herself. So for this show, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her professional life, embracing your idiosyncrasies, and balancing the three F's.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE with jeffstaple, we dive into the mind of ACRONYM's co-founder and principal designer, Errolson Hugh. For 80 minutes, we learn how Hugh has become your favorite designer's favorite designer, spawning a new generation of street-minded technical fashion brands. He talks about discovering the functionality in karate gis at the age of 10, meeting his longtime partner Michaela Sachenbacher in college, moving to Berlin and designing outerwear for the likes of Burton, causing mass hysteria with 2015's Lunar Force 1, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the 32-year-old pornstar talking about her start in the industry, how porn has drastically altered her life, finding integrity in whatever it is that you do and pivoting within your career. She also tells us what it was like to work with Kanye at the last PornHub awards show, in addition to opening up about her pregnancy.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

For the season 3 premiere episode of Business of HYPE With jeffstaple, our host sits down with world-renowned street artist, activist and entrepreneur Shepard Fairey. Fresh off the launch of his most ambitious project to date, one that brings his work into the world of virtual reality, the 48-year-old dives into the genesis of his "Andre the Giant has a posse" sticker and OBEY brand, what it takes to find your own distinct style, partnering with like-minded people, artist legacies, and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

The HYPEBEAST Radio team is hard at work, putting together amazing stories for Season 3 of Business of HYPE. In the meantime, we’ve compiled this mini episode in case you missed any of the many gems dropped in Season 2. And in case you did, go back and give the season a proper listen. This is the greatest hits of Season 2.

On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio.
"We saw an opportunity in this space to make a brand that people care about, talks about travel a certain way, and just so happens to make a really good suitcase."
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn't dive too deep into the specifics just yet, be sure to keep it locked to HYPEBEAST.com, HYPEFEST.com and the HYPEFEST Instagram page to stay up to date on the latest announcements.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On the Season 2 finale of Business of HYPE With jeffstaple, Yassine Saidi, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. As you'll hear Jeff address in his opening, the success of any sportswear brand relies on a recipe of history, legacy, cultural authenticity and potential, and the chef that brings it all to the table. In this episode you'll meet PUMA's Executive Chef.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, jeffstaple sits down with George Bamford of Bamford Watch Department to find out how a lifelong tinkerer went from the watch-world’s “antichrist” to an industry inspiration, reigniting the lost art of personalization in the age of mass production.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, Josh Luber details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, jeffstaple sits down with brand consultant Julia Lang. The Tanzanian-German marketing specialist details her budding career in curating the digital voice and image for celebrities, boutique stores and large corporations around the globe.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE With jeffstaple, Bobby and Ben Hundreds of The Hundreds dive into their brand's origin story, one many revere as the first streetwear brand born on the internet. In discussing everything from their first run of shirts, to their first employee and first tradeshow, we discover just how rare their finely-balanced partnership is, one they affectionately call a marriage. The two also tackle outside investment, misconceptions of the industry, maintaining relevancy and much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE with jeffstaple, jeweler of the stars Ben Baller recounts his humbling rise from his moniker's hardwood origins to multi-millionaire status hot on the heels of retirement...if his entrepreneurial spirit doesn't spark yet another career metamorphosis, that is. Listen in and learn more about Ben's time as Dr. Dre's head of A&R, what led him to peddling drugs and sneakers, how he deals with fame, and being the mentor the younger generation of hustlers need.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of HYPE, jeffstaple visits Samuel Ross of A-COLD-WALL* in London. The young accomplished designer talks, at great length, about his career trajectory thus far, from trading Instagram follows with Virgil Abloh, to working as a top designer at DONDA, and finally moving onto his brand full-time.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, Shirt talks at length about navigating the music industry, signing to Jack White's label, his bootlegged adidas x Nike project, parlaying a master's degree and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

To kickoff Season 2 of Business of HYPE With jeffstaple, Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week's episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear industry.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On the season one finale of Business of HYPE With jeffstaple, the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, the Maestro himself explains why he's so much more than a vlogger.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

Get a taste of some highlights from the upcoming season of HYPEBEAST Radio's The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and Dominic Chambrone, AKA The Shoe Surgeon. Business of HYPE airs Sundays on HypeRadio.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, designer Melody Ehsani explains how she broke into Fairfax's infamous boys' club.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, jeffstaple sits down with Mike Cherman of ICNY and Chinatown Market.
"People say your brand dies when you go to Urban," Mike Cherman says, "Enjoy making no money for the rest of your life. I've been in Urban since the first collection. So if that means I'm dead, I've been dead since day one."
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, Michael Camargo of Upscale Vandal explains why doesn't have interns, why he bought the house he grew up in, and why everything really is Pusha T.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

Here are some highlights from Season 1 of HypeRadio's The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael "Upscale Vandal" Camargo. Business of HYPE airs Sundays on HypeRadio.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE With jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of 'oppositional defiance.'
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On this week’s episode of Business of HYPE, jeffstaple sits down Sarah Andelman — the mastermind behind 213 Rue Saint Honoré.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.