Perspectives from a Youth marketing strategist

Main menu

Post navigation

Cabbieoke.com.au – what you get when you cross a free cab ride with karaoke

Am proud to say that last weekend marked the launch of our first idea for Telstra. We call it Cabbie-oke – a culture mash between karaoke and free weekend cab rides.

Cabbieoke.com.au

We wanted to create an experience for the youth of Sydney and Melbourne which was both entertaining, useful and a little surprising. So we created Cabbie-Oke, a heap of kitted out Cabbie-oke cabs offering free cab rides with a twist every weekend in Sydney and Melbourne. All you have to do is take a breath and belt out a tune for your free ride home (or to the next party).

For added fun, the ‘bands’ (performers in cabs name their band) have their videos uploaded to the Cabbie-oke youtube channel and every week limited edition Cabbie-oke Xbox 360’s are given away for the best performances who will join the ‘Cream of Cabbie-Oke’. People who vote on cabbieoke.com.au get a chance to win a Nokia E71.

So far, we’ve had some belting performances..some good, some really really bad, but everyone seems to be getting into it.