A Facebook sign is displayed at the Conservative Political Action Conference (CPAC) at National Harbor, Maryland, U.S., February 23, 2018. REUTERS/Joshua Roberts

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(Reuters)

Facebook Inc hired the former head of BuzzFeed Studios to lead its global video content and a former Pinterest executive as in charge of its video content platform Facebook Watch, they said in separate social media posts on Monday

The appointments come after the social media giant expanded video offerings in August last year to compete in the television market.

BuzzFeed Studios former head Matthew Henick will lead Facebook’s global video content strategy and planning, he said in a Facebook post on Monday.

Facebook had signed deals last year with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its video service as part of its efforts to buy and license original content.

(Reporting by Philip George in Bengaluru; Editing by Amrutha Gayathri)