A business’s brand can be as important as the quality of service they provide. If your company lacks a cohesive, attractive brand, you run the risk of losing potential customers. Your brand is you, distilled down to an image, a slogan, a word, a phrase. Together they should be simple, attractive, and memorable. A good brand will translate across multiple platforms, from the small printing on a business card to an enormous highway billboard, and electronically from your smartphone to your desktop.

BRAND EVALUATION

We will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.

VISUAL IDENTITY

Determining a visual direction before setting out to create a brand is a wise investment. It allows us to create a clear roadmap to guide your branding adventure, and it offers us the invaluable opportunity to ensure that the brand we create is a brand that you feel aligns with your business goals. Our team will curate various patterns, photos, colors, and fonts to create a distinct visual direction. This direction will serve as a starting point for developing your brand image and personality, and will act as a guideline for the creation of future brand assets. Practically speaking, we will create multiple options for the visual direction of your brand. You will select one of the options, and all branding work will follow the lead of that direction.

NAME DEVELOPMENT

The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using our expert experience and various naming principles, we carefully guide you through the naming process until a compelling and creative name sticks.

ENVIRONMENTAL BRANDING

We will bring your brand to life within the walls of your business through interior design, wayfinding, communication, signage, and overall visual appearance. By weaving your brand throughout your space, we will create cohesion throughout the environment that puts your brand on display to visitors, thus enhancing brand awareness. We advise you on the details, providing ideas and concepts that, when carried out, come together to create an atmosphere that lends itself to a deeper connection with your customers. This includes ideas, strategies, a visual presentation, and development of graphic design elements contained in the environment.
Our services often overlap, and we might be able to best serve you when we can work with you across multiple service categories. Be sure to explore all of our service pages to see how we can help grow your business.