Dumb Starbucks, the weird "art
gallery" that's been dispensing free cups of coffee and grocery store pastries
to thousands since Friday, has been revealed as nothing more than a stunt by
Nathan Fielder for his Comedy Central show Nathan for You.

The
joke was revealed at a press conference Monday afternoon. Every major media outlet in Los Angeles—including reporters for international news stations—gathered in the parking lot where they were greeted by Fielder, who
approached the microphones wearing a green "Dumb Starbucks" apron.

It seems like every other day some dumb Starbucks or other is opening up on every block, but…
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Fielder told the crowd that while running the business has been hard, he looks forward to opening a "second location" in
Brooklyn within the next two weeks. He also claimed that because Dumb Starbucks is
technically an "art gallery" and not a restaurant, he has been able to operate
without permits. Of the potential legal
issues surrounding the name of the gallery, Fielder said Starbucks has not
contacted him personally with any problems.

As for whether or not Comedy
Central was aware of the stunt, Fielder said they "didn't know we were putting it
up" but that they're probably aware of it "now."

The crowd of journalists, some of
whom expressed deep belief that Banksy or Jimmy Kimmel or a "private coffee
collective" would walk out the doors, seemed mostly confused. "So is this for
your show?" a reporter asked toward the end of the conference. Another man who had no idea what the fuck was happening asked Fielder, "What is your name on Twitter?"

When the conference was almost over, a
reporter tried to take her microphone away so she could leave early. Fielder
wasn't having any of that:

The event ended with Fielder
telling the group the health department had arrived and said he could no
longer serve coffee. He also announced he had to pee and that he was done.

Here is the official advertisement for the "business":

UPDATE: Dumb Starbucks (which is not located in Silver Lake no matter what Dumb ABC7 Eyewitnesses News claims) has been shut down by the Health Department.