That’s where this crazy-cool Content Strategy Generator Tool (CSGT), created by Daniel Butler of SEOgadget, comes in. Enter a keyword and find out exactly what topics are making headlines and trending, being “liked” and shared… and much, much more.

There’s so much application here: digital journalists and freelance writers can use the generator to see how much coverage stories have already gotten—a great way to discover new angles before you pitch an editor. Bloggers can see who might be interested in reading (and re-tweeting) their latest posts. And of course, if you find yourself with a paucity of ideas related to your primary topic, this is a great place to start.