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Hair World Blog

Joico Treatment Shampoo

Aug

20

We think there’s no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that’s why our Treatment Shampoo – specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea – gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease.

Perfect choice for: Ideal for those with scalp concerns (including dryness, itching, and sensitivity), who also want a shampoo gentle enough for everyday use.

Here’s how: Apply small amount to wet hair, lather and rinse. For more intensive scalp issues, reapply and let lather absorb for five full minutes before rinsing. (Note: Excessive flaking and itching may occur within the first five-to-seven days; this is normal for chronic scalp conditions. You’ll see noticeable improvement after just two weeks of continuous used.)

The inside secret: Super-effective Inositol – a natural conditioning agent that stimulates healthy skin tissue – is the star ingredient here. But we also add our exclusive Bio-Advanced Peptide Complex to protect and reconstruct the hair; Biotin to promote excellent blood circulation; and Jojoba and Safflower Oils to moisturize and draw away impurities.