Archive for July, 2015

If you are looking for low-end stuff from manufacturers such as Honda, Hyosung or Suzuki you could spend several thousand for a ride. If you are looking for a high dollar machine you’re looking at six figures for anything from NCR or say the Ecosse Titanium Series. But put your worries aside. I have a solution in mind.

A Long Term Interest In Personal Finance

As far back as my childhood I had concerns about people not having enough money. My parents worked hard but they had their financial struggles. Still they managed to provide for the family.

When I graduated from college I got my own lessons about not having enough money and this led to a quest to understand why people can’t get ahead and how they can.

On Being Rich vs. Poorer

It comes as no surprise that working people and rich people see the other as different life forms. That isn’t far from the truth when it comes to personal finances as I found out.

I’ve heard people talk about the rich as if they don’t have a care in the world simply because they don’t lack money. They have problems for sure, everyone does. Those who have money just have different kinds of problems from those of working folks.

When I finished college and entered the workforce one of my first lessons was finding out how quickly money disappeared. Without fail whenever I got any pay increase something would go up in price to eat it up. I grew to realize this thing called “getting ahead” was hard and that my parent’s experience was now mine.

But what got my attention was the fact the rich didn’t have that problem. They were getting ahead. I had to figure out how they managed to do it.

Research Reveals The Cause Of Not Getting Ahead

What my research revealed is that it is a matter of how income is generated. If you earn more you have a better chance of getting ahead but it is not as simple as having a high salary.

None of the financial experts ever touch on this. This sets me apart from all of them in my approach to personal finance and income generation. It is why I know there is a practical way to address wealth and income inequality and actually rescue the middle class.

I agree with what Gallup found in its research. There are people who make six figures who struggle. I know those who earn a lot less find that hard to believe, but what you have to remember is the local cost of living, the level of living they are trying to maintain, family size and other factors.

It is not as simple as what they earn it is the process itself.

What my studies show is people who struggle financially are only using earning as the means to generate money. There is another method.

There Is A Difference Between ‘Making Money’ And Earning It

I discovered years ago that making money is far different from earning it and a lot more powerful. I heard something that revealed this to me in an instant and I have never been the same since. It was truly a life-changing revelation.

Working in a job is not making money it is earning it. Putting money into stocks is not making money it is earning it.

This explains why the top 1% is able to get ahead and the bottom 99% cannot.

That discovery led me to find the way for the masses to make what they need to live on.

When more and more people find out what I have discovered, they will rush to get their hands on it because making money is far better than earning it.

You don’t have to wait for the rush. Learn the difference between making money and earning money. That is the first step towards making it possible to afford the motorcycle of your dreams.

For the brands that relied on their product to be a status symbol for ostentatious wealth, the Great Recession and its aftermath may have taken them permanently out of the picture. Others redefined themselves with a broader array of options and offerings, branching out into the introductory luxury market. Some redoubled their commitment to being a status symbol that represented not only affluence, but also good taste and appreciation for fine craftsmanship.

Surviving the Cut

Some iconic brands struggled to make it to the new order of things. A few failed spectacularly and are no longer with us. Others compromised craftsmanship and quality in order to lower price. Many of these companies lost portions of their market, and some are unlikely ever to recover their former prestige. A few brands, especially those that were on the cusp of becoming established high-end retailers, struggled through, damaged but largely intact. Recognizing that a product sold not because of the price but because of value, these manufacturers sought to cut costs while placing greater emphasis on their luxury car dealerships to reach deep into their customer base and extract sales. The brands survived by seeking volume over quality. Relationships with customers suffered and the product may have been diluted, but the model lines survived.

Rising to the Challenge

Some brands, especially those well established and familiar with market cycles, stayed the course. They have emerged stronger than ever. Instead of cutting back their product, they doubled down on their luxury car dealerships. They ensured that they had the most knowledgeable and professional staff. Their salespeople are truly brand ambassadors who know about and love what they sell as much as they buy. Their service departments treat each vehicle as if it were their own. At these luxury car dealerships, it’s white-glove service from door to door. The vehicle is an icon of quality engineering, high performance, and good taste. This niche is the future of the high-end market.

Stronger Than Ever

The highest end of the vehicle market weathered the economic turbulence of the last few years by doubling down on their established values. Deep roots in a history of excellence, a commitment to the highest quality craftsmanship, and strong ties to their communities enabled these luxury car dealerships to emerge ready for a 21st-century market. They provided the highest level of service, from the point of sale and beyond, to establish their product as an icon of quality and good taste. The level headed coolness in the turbulent economic times of the last few years has reinforced their customer’s confidence that the brands they value will stay true to the high standards that are the hallmark of their reputations. Their futures look bright.