Considering Facebook is worth upwards of US$63-billion on the seventh anniversary of its launch, certainly don’t just give it cash. You could try giving Mark Zuckerberg’s brainchild something from the heart, such as homemade cupcakes sporting its logo, but all Facebook really wants for its birthday is you.

Indeed, what started as a project in the Zuck’s Harvard dorm room with only himself and co-founder Eduardo Saverin as members on this day in 2004, has ballooned to include more than 600-million human beings. That is nearly one in every ten people currently alive on Earth.

Like Google before it, ‘to Facebook‘ is now a verb meaning “to creepily stock one’s Ex online.” But more than just grammatical prestige, Facebook has become a way of life for many in the information age; being the first thing people check upon waking and the last thing people check pre-slumber.

Everything Facebook does is meticulously documented by news professionals, those of us here at FP Tech Desk being just one tiny example.

It has helped to solve kidnapping cases, inspired the most successful Hollywood movie of last year and its founder was recently given the same honour as Mahatma Gandhi, Franklin Delano Roosevelt and The Computer. All of which it has accomplished without ever asking its users to drop so much as a Lincoln penny for membership.

But to keep those ad revenues growing as the company nears a long-awaited initial public offering — now expected shortly after it turns 8 — it needs to keep those user numbers climbing as well. That is where Facebook’s ideal birthday gift comes in.