Why are Iron Maiden so big in Mexico?

Iron Maiden's maverick manager on making it in Mexico

Iron Maiden kicked off their gigantic Book Of Souls world tour in Mexico, but just why are Maiden so beloved in Central America? We talk to their manager Rod Smallwood to find out!

Why do Iron Maiden come to Mexico so often?

“We have been to Mexico five times in the last eight years! We do enjoy coming here – the audience is just unbelievable, and it’s always been a pleasure coming here, and we’ve always been made to feel very welcome. Monterrey was great, and Mexico City is completely berserk.”

As the Flight 666 movie showed, these audiences have been a big part of the 21st-century Maiden ‘renaissance’…

“I think ‘renaissance’ is a bollocks word, really, though the band is much bigger than we were. I think Flight 666 showed a different dimension, to the world in general, of what Maiden are about. I mean, some people still think that we’re playing to old people everywhere, like some of our contemporaries sadly are, but Maiden have always had a different spirit in terms of their audience.”

You’re like a celebrity out here!

“Ha! My daughter came to a show, and she said, ‘I do like walking behind you, Daddy, I feel so important.’ Ha ha ha! You sit at the desk and everybody around you’s taking pictures! The band love it. I love the fans, but it does get a bit embarrassing sometimes.”

The production is pretty incredible this year.

“What we tried to do with this show is add elements of the Mayan [theme] and do something quite remarkably theatrical. Some of the perspectives on the drapes are fabulous! We just try to do the best we can and better than before!”