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Eros Now, an over-the-top (OTT) Bollywood entertainment platform owned by Eros International, says it has topped two million paid subscribers worldwide after signing deals with a number of 4G-focused telecom players in India, including Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.

The four platforms give Eros a potential reach of 686 million subscribers, nearly 60% of India’s total mobile user base of more than 1 billion.

With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.

Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.

APAC pay-TV operators are in line for some big subscriber growth over the next five years with a new study forecasting the region will see more than 100 million new subscribers by 2021 with pay-TV subscription and PPV revenues topping $31 billion.

Digital TV Research, in its latest Asia Pacific Pay-TV Operator Forecasts report said the top 65 operators in 17 countries will top 536 million subs by 2021, up from 438 million in 2015.

Singtel is expanding its mobile reach in Thailand and India, raising its stakes in Thailand’s largest mobile operator AIS and Indian integrated telecom Bharti Airtel with a $1.84 billion cash purchase of investment company Temasek's 21% share of Intouch Holdings.

Intouch controls 7.4% percent of Bharti Telecom, the holding company for Airtel, and is the largest shareholder in AIS.

Mobile users in India looking to keep data usage down and still have access to online videos are getting a break from YouTube, which is rolling out a new feature that will allow consumers to download video at night when data rates are cheaper.

The “Smart Offline” feature isn’t currently offered from all mobile operators, but YouTube is making it available to any of them in the country.

There’s no question over-the-top services providing premium content to audiences wherever they are and on whichever device they prefer is the future of TV. TV subscriptions decline as online viewing explodes... especially on mobile.

Dish TV India added more than 508,000 new pay-TV subscribers in its latest fiscal quarter, a record.

The company this week said Q4 fiscal 2016 consolidated subscription revenues topped $109.4 million (Rs. 7,410 million) up 12.6% from a year ago, and operating revenues of $118.1 million (Rs. 7,993 million), up 9.5% year-over-year.

Adoption of smart TVs is accelerating in developed markets around the globe as the demand for streaming content and better picture quality drives sales. More than 50% of TV households in Japan, the United States, the United Kingdom, France and Germany will have smart TVs by 2019, according to a new report.