Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B videocontent brands should use to increase their social stature. ... >>

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>

Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading videocontent to hubs like YouTube. That, according to experts, is not... >>

While more and more people are turning to online portals for video news, entertainment, advice, and even reviews, many marketers continue to struggled with content strategy. This is especially important because by 2021 video is expected to account for about... >>

While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments... >>

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert,... >>

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>

How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture,... >>

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here... >>

Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43%... >>

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report... >>

Look for more brands, marketers, and agencies to push social videocontent. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. ... >>

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? ... >>

With more consumers watching mobile videocontent, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how... >>

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via... >>

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>