Does Google Still Need Links?

Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.

Related DistilledU modules

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.