Don’t neglect search engine optimization in the flurry of excitement around the launch of a redesigned website. Everything on the new site is fresh and up-to-date, and it looks slick as hell – but is that good or bad for your SEO?

It doesn’t have to be bad at all! We’ll explain how to maintain strong SEO and stay in Google’s good favor when you migrate to a newly updated website. It starts with knowing your old site and making sure nothing is lost or forgotten. Then we’ll tell you how to create redirects to avoid errors and confusion. Lastly, we’ll explain how you can make sure Google knows what you’re doing, so that the search engine will be friendly to your new site.