Just like social media is central to video strategy, email marketing is central to distribution of personalized videos.

Melding the experience of receiving an email addressed to you personally with that of watching a video that speaks to you directly will distinguish your startup SaaS company in the minds of prospective customers. Personalized video is impactful because it speaks to one instead of many.

So what steps do you have to take to use personalization technology in your email campaigns? Here is a brief overview.

How can you effectively use video in email to meet your marketing goals? First, make sure that your videos complement the email topic. Video is impactful when it is relevant and illustrates ideas for viewers. Here are some video ideas to get you started.