Blue Goose-Product Packaging by Sid Lee

Sid Lee Spotlights The Blue Goose Product Packaging

SID LEE, the lead designer of the highlighted design Product Packaging by SID LEE says, SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised..