in the netis about my profession and life as a consultant, trainer, manager and strategic concepter in digital media. Topics I am engaged in are the digitalization of business processes, the intersection of the digital and analogue world, new ways of communication in economics and brands, and the effectivity and usability of digital interfaces. As I work everyday in the net, live with the net, am inspired by the net - here are some of my experiences and ideas about the digital world we live in.