Virgin who are the UK’s biggest cable TV operator, has a wide range of 3D content available for subscribers to its watch on demand catch up TV services. You can start watching in 3D from today, you will need to supply your own 3d glasses though which can be picked up free from local stores.

Virgin Media spokesperson commented:- “We will be making the 3D episode of Chuck – aired on Virgin1 in August – available in TV Choice. We are also working on getting some additional content.”

The “3D Festival” from Virgin Media will give customers access to Channel 4’s The Queen in 3D and Derren Brown’s 3D Magic Spectacular. Both the shows can be viewed using Catch up TV and TV Choice.

The 3D on-demand content on Virgin Media will be available from today until to mid-December.

Virgin join a long list of suppliers and operators jumping on (out of) the 3D bandwagon. TV rival and satellite digital TV provider Sky has already announced plans to launch a 3D TV channel in 2010. Hollywood has been releasing a raft of 3D movies including the new Jum Carey ‘A Christmas Carol’