Country Raisin’s Joins HGTV HOME Plant Collection Growers for 2014

NASHVILLE, Tenn.–The HGTV HOME™ Plant Collection is pleased
to announce that Country Raisin’s has been named a new annuals grower for 2014,
according to Randy Hunter, Managing Partner of Agricola Management Group,
exclusive licensee for the Plant Collection. Located in Kokomo, Indiana,
Country Raisin’s will provide select annuals for the Expressions Annuals™
Collection. A leading home and lifestyle brand, HGTV worked in conjunction with
Agricola Management Group to develop its various Plant Collections.

“While we often seek out large wholesale nurseries to become
our strategic growing partners, we also look for smaller operations like
Country Raisin’s that has carved out their own regional niche for quality plant
products,” said Sarah Rolfes, Agricola Management’s Account Manager. “Country
Raisin’s has grown to become an important Midwest provider of quality annuals
and perennials. They join a team of more than 30 U.S. regional growers for
2014. Agricola continually seeks high-quality growers to partner with us in
this exciting growth opportunity.”

“Country Raisin’s is excited about the opportunity to
partner with the HGTV HOME Plant Collection as a new grower,” says Mark
Hilligoss with Country Raisin’s. “When quality is the end result, a Plant
Collection thrives. It’s why we’ve grown from one greenhouse to a larger
operation and it’s why HGTV Plants is emerging as a major force in the
horticulture industry.”

Started as a single greenhouse in 1995, Country Raisin’s has
blossomed into one of the Midwest’s premier sources of quality annuals and
perennials, specializing in hanging baskets and combination containers. In
2006, the nursery approached the City of Kokomo, Indiana with its idea for a
beautification project using large hanging baskets and annuals plantings in the
city square and downtown parking areas. Today, Country Raisin’s installs 700
hanging baskets in the annual beautification effort.

The HGTV HOME Plant Collection continues to add growers like
Country Raisin’s to its growers network. With the exclusive genetics for the
Plant Collection varieties, the HGTV HOME brand name and the success of the
Plant Collection launch in 2013, all bodes well for a successful retail
experience in independent garden centers and retailers in Spring 2014. The HGTV
HOME Plant Collection has been available in more than 950 retailers in the U.S.
and Canada this past year, with continued expansion of growers, retailers and
plant varieties anticipated for the coming months.

In
anticipation of the spring 2014 season, Agricola Management and the HGTV HOME
Plant Collection have expanded the Expressions Annuals™ Collection from six to ten
collections. All Expressions Annuals are offered in pre-selected color mixes available
in true one gallon containers, hanging baskets or decorative containers.
Individual components are sold in a single quart size.

Through
pre-selection, Agricola and HGTV have taken the guesswork out of container
gardening, allowing consumers to ‘color coordinate and go’ to create a polished
look at home within minutes. Consumers
also have the benefit of HGTV Know How!™ – referring to the plant care tips, landscaping inspiration and
gardening ideas featured on the products, online and in retail stores. The HGTV
HOME Plant Collection product lines also include Essential Perennials™ and Smart
& Stylish Shrubs.™

About HGTVAmerica’s leading home and lifestyle
brand, HGTV features a top-rated cable network that is distributed to more than
98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online
home-and-garden destination that attracts an average of four million unique
visitors per month. The brand also includes the HGTV HOME™ consumer
products line which showcases exclusive collections of paint, flooring,
lighting, furniture, plants, fabrics and other home-oriented products. For more
information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines,
the HGTV Magazine, a home and lifestyle publication, is currently available on
newsstands. Viewers can become fans of HGTV and interact with other home
improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn.,
HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).

About Agricola Management GroupAgricola Management Group is the team
bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As
the exclusive licensee for the Collection, Agricola is responsible for the
development, oversight, marketing and execution of the program in both the U.S.
and Canada. This spring and summer, more than 950 retailers nationwide and in
Canada carried the expanding line of plants and related products. There is room
for additional retailers who appreciate the value of partnering with HGTV brand
appeal, merchandising and marketing support. For more information, contact
Agricola Management Group at 615-690-7834 or info@agricolamanagement.com.