Business

Audit Agency Okay's 'Telequalification' Rule

Article Abstract:

The Business Publications Audit of Circulations (BPA) has decided to accept telecommunications as a means of qualifying publication readership. Magazine publishers will now be able to verify their readership through telephone interviews, telegrams, or telex. This will enable publishers to qualify readers that they have not been able to attract. The change goes into effect in December 1984. Rules on how publishers are to use the telecommunications are being developed. Advertisers are suspicious of the new changes.

Reddy Kilowatt, at Fifty, Still Glowing Brightly

Article Abstract:

The symbol of electricity, Reddy Kilowatt, was the innovation of Ashton B. Collins, who created Reddy in 1926. Reddy was first introduced to the public in 1934, associated with the Philadelphia Electric Co. Reddy was licensed to electrical companies throughout the country during the 1950s to promote electricity. Reddy Kilowatt Inc. was founded and became a full-service communications firm. Reddy Kilowatt is making a comeback in the marketing of the eighties.