All NUORI products are freshly blended in small batches every 12 weeks in the laboratory in Denmark. Premium protective packaging minimizes exposure to air, light, bacteria and mold before & during use. Furthermore, all products are stamped with two dates: a Start-Using-By Date and an Expiry Date. The first date tells consumers when to start using a product, at the latest, in order to benefit from the optimum freshness & efficacy of the formula. The second serves as a reminder of when a product should be replaced by a new, fresh one.