Healthcare Marketing Blog

Millions of people use Pinterest to search for new recipes or find inspiration for a home improvement project. But Pinterest is also an extremely effective forum for healthcare companies to increase consumer awareness, and to advance patient education and engagement.
To help healthcare companies market their...

The Patient Protection and Affordable Care Act, signed into law in 2010, is designed to decrease the number of uninsured Americans and decrease the costs of care. The Act outlines changes that will take place in phases through 2020 (when, for example, the Medicare Part...

You’ve shot a video. Perhaps it shows how to use your product. Or it describes the unique aspects of the service you market. Maybe it features your company management discussing your product portfolio, corporate commitment, or milestones in your brand’s legacy. Or the video may...

A really interesting video from NBCNews’s RockCenter on smartphones as the future of medicine. This is an extended interview with Dr. Eric Topol, Director of the Scripps Translational Science Institute, Co-Founder and Vice Chairman of the West Wireless Health Institute, and a cardiologist at the...

We all know that we should distribute a press release to announce major milestones such as a new product or service, a new staff member, or a new facility. But major milestones only occur every so often. Ideally, you are issuing a minimum of two...