Thursday, 9 January 2014

3 Social Media Trends You Should Know About

It's the beginning of a new
year, and chances are you're resolving to do several (hundred?) things for the
first time, differently, or better. But before you start listing out your new
and improved social media plans for 2014, find out what the experts are saying
will be big in social media this year, read on.

Their predictions will help
you nail those resolutions — andmaybe
even keep a few of them.

1. The Social Media Job Scene: Bigger and Better

According
toBusiness Insider, there are
six social media jobs that are going to explode in 2014: SEO Specialist, Social
Media Strategist, Online Community Manager, Social Media Marketing Manager,
Social Media Marketing Coordinator, and Blogger or Social Media Copywriter.

If
you're determined to find a social media job this year, research the jobs on
this list — which are you most qualified for? Interested in? On the flip side,
if you're an executive at a company that plans to invest more in social media
this year, these jobs is good predictors of what people will be paying
attention to in the social world in 2014. Know anything about SEO and social
media? If not, you may want to add "hiring an SEO specialist" to your
resolution list.

2. Beyond Facebook: The New Platforms on the Block

Forbesoutlined the top seven social media
trends it predicts will dominate 2014. The most interesting? MySpace will make
a comeback, Google+ will "become a major factor" and there will be
more micro-video. Here's what this means for you:

·Since MySpace part two is still in its infancy, Building out an
entire social strategy for your brand on the platform just yet is not suggestible.
However, keep an eye on if — and how —brands are adopting the platform this
year.

·As the article states, Google+ is proving itself to be an
integral part of Google's grand scheme in terms of SEO, social signals, and
providing a more personalized search experience. If you don't have a Google+
account, this should be the year you resolve to try it out.

·If you haven't mastered Vine or Instagram's video feature yet,
now is the time to get comfortable. If the prediction is correct, making
compelling short videos will be as important as writing in 140 characters. The
earlier you can master the trend, the better.

3. Small Moments, Big Trends

PR
Daily took a look at 10 social media moments in 2013 that it believes are
precursors to major trends in 2014, including Oreo's tweet during the Super
Bowl, Facebook launching hashtags, and Pinterest's makeover. What do these
milestone moments mean for your social media resolutions this year?

·Oreo's hugely successful live tweet during the Super Bowl was a
moment that social media experts talked about all year. PR Daily predicts that,
similar to the way brands pay for product placement, companies will make deals
with networks to learn a TV show's storyline beforehand so their content is
more timely. Which would be a really interesting way for brands to not only
publish timely content, but also hugely relevant content

·PR Daily predicts that Facebook's introduction of hashtags
signals that brands will be incorporating hashtags into their TV, print, and
radio spots more frequently to strengthen their social campaigns. If you're not
fluent in the language of hashtags, make that one of your top goals.

·Pinterest got a makeover this year and introduced features likePlace Pins, analytics, and Rich Pins,
strengthening its ROI for brands. Not on Pinterest? Make a point to check out
its new functionality.

As
you're mapping out your priorities for the year, there's nothing more powerful
than arming yourself with information. But if you find yourself getting lost in
the noise, remember your #1 resolution for your brand: Keep it genuine and
authentic. The rest will follow.

2 comments:

Thanks for your informative article on digital marketing trends. I hardly stick with SEO techniques in boosting my online presence as its cost efficient and deliver long term results. SEO Training Institutes in Chennai

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