What do we mean by 'attention', or the lack of it? Are we quite as attentive as we think? Do we miss things that are right under our nose, blinded by suggestion, assumption and 'commonsense'? If so, how might this be used against us? Are the opportunities here to manipulate beliefs, alter behaviours? If so, who is doing the manipulating? Learn more about the Human Biocomputer, about Advertising, Ambiguities and Politics in this fast paced yet light-hearted film.