Comments on: Help Me Interview Ross Levinsohn, EVP, Yahoo (And Win Free Tix to Web 2)http://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php
Thoughts on the intersection of search, media, technology, and more.Thu, 17 Nov 2016 05:16:00 +0000hourly1http://wordpress.org/?v=4.2.1By: Soren Gordhamerhttp://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php#comment-14
Wed, 12 Oct 2011 18:58:04 +0000http://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php#comment-14It seems increasingly in this age, people are looking for the “next great thing.” Sites only have so long to be cool, then interests shift.

Yahoo had its day. Can you come back, like Apple did in the product business with the i-phone, i-pod, etc, keeping your same brand … or do you need to rebrand yourself to make yourself more relevant for today’s users?