Paid Search

At CM, we understand the intricacies of creating a paid search campaign that is tailored to your business.

When it comes to paid search marketing, what works and doesn’t work is going to vary from one business to another

It is this understanding that drives us to develop customized, target specific campaigns for each of our clients using data driven research and experience.

Here are the details of our account strategy:

Keyword Research

Account Set Up

Ad Strategy and Design

Ongoing Bid Management

Geo-Targeting

In-bound Call Management

When you partner with CM, your experienced account manager will work with you to determine the best strategy to connect with your audience.

From analyzing your audience to choosing the right keywords to focus on, our efforts are completely intentional. We ensure that your messaging is reaching your audience.

Strategy is just the beginning – design is where ads truly come to life. At CM we’re well aware that we only have a few seconds to catch your audience. That means what your ad says and how it looks is crucial. Our team of copywriters and project managers work together with your team to craft compelling, precise copy to drive conversions.

Since we’re paying to play, we make every cent count to drive up your conversions, and drive down your cost per click.

No matter what elements your online marketing campaign consists of, we will test how it’s performing. We A/B test the copy, the creative, the CTA, the landing pages and more. And then refine our process and your ads to ensure we are getting qualified clicks and conversions. Then we test it again. And refine again. That’s why CM has a proven track record of PPC and Display success.

Creating a paid search strategy that delivers a positive ROI can be a challenge; our team is here to help.