Nearly 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history.

HONORING THE HAIRDRESSERMatrix was built on real relationships and connections with hairdressers you are the heart and soul of Matrix and the voice of our brand. We are committed to providing you with inspiration, support and value to bring the best to the lives of those you touch.

For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity.The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Stroher…

WE THINK STYLIST

Obsessed with freedom of style. Celebrating client-focused stylists who welcome the challenge to design their future.

"This is why Farouk Systems’ mission statement has always been and still is: Environment, Education and Ethics." Farouk Shami

We’re proud that we’ve kept our promise to only sell to independent salons, no national salon chains or retail stores for over 14 years, so salons can use and recommend our products with confidence. Aquage is the company you can trust.

It’s a 10 accomplishes 10 things – instantly – in just one bottle. That’s what makes us unique. What takes other hair care products multiple steps and bottles, It's a Ten delivers in one bottle.

Creative Intelligence drives everything we do - and who we do it for.

A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.

Inspired by the world of fashion, hair and culture, AG creates a new standard of beauty.

DESIGN.ME was a light bulb moment shared by 4 friends – one that has evolved into a full-line brand focusing on creativity, possibility and innovation. Used by both hair stylists and clients, DESIGN.ME products give hair sheen, oomph, volume, and styling speed. Plus, these high quality products are cruelty-free, and contain not one single drop of harmful sulfates, parabens or gluten.

DESIGN.ME is the heads up the industry has been craving: a hair care and styling line that lets originality let loose. Your hair was always willing to play nice; it was just waiting for products to play nice with. DESIGN.ME for you.