This workshop is designed for communicators who want to take their video skills to the next level!

You'll discover how a story is born, produced, promoted, measured and reinvented.

Here are some highlights of what you'll learn during this daylong workshop:

How to create a single editorial vision, story and brand

How to think about digital visual storytelling, bring a story to life, promote and distribute it and how (and what) to measure to determine success or failure

We'll take a single brand and walk through its lifespan; from conception of the idea, to the research to make sure it was actually a good idea, to the planning and creation of series, stories and segments, and all the challenges you face along the way. You'll see a true soup-to-nuts approach to bringing a storytelling brand to life—and learn from all the hard lessons they encounter.

Each session of the day will include hands-on work to help you develop a specific part of your story

You'll walk away with a script, storyboard, production plan and promotion plan for your story, as well as a firm grasp of how to do it yourself.

Attendees are encouraged to bring ideas for stories or series they're currently working on to develop during the hands-on work in each session.

Veteran video producer Justin Allen will show you all you need to know to succeed in your video efforts. You'll walk away from this workshop with the skills and know-how to be a superior video producer.