Google Analytics

See your website’s offline phone call conversions in Google Analytics

Your Callcap-powered phone number connects website visitors to phone callers and now you can see these offline conversions inside Analytics as a Phone Call event. See your true conversion rate – online and offline.

Where can I see my offline conversions?

We add a Google Analytics event that is tied to the unique tracking ID of the website visitor that called your phone number. Primarily, you see events under the Behavior > Events section under the Reporting tab. Anywhere in Analytics that allows reporting or filtering by events you will be able to see this as a “Phone Call” event. Phone Call events can also be set up to trigger Goals.

That’s it! As we match up your phone callers to website visitors we will send an Analytics “Phone Call” event directly connected to the visitor’s session using the Google Analytics Measurement Protocol.

Now, you can setup any of your reports and goals within Google Analytics with the added dimension of offline conversions – phone calls. Take this information to Adwords to see your true conversion rate – both online and offline.