Delhi-based mobile-only food and grocery retailer iOrderFresh has partnered with Natural Ice Cream to deliver ice cream products to the doorstep of customers in Delhi NCRMUMBAI: Delhi-based mobile-only food and grocery retailer iOrderFresh has partnered with Natural Ice Cream to deliver ice cream products to the doorstep of customers in Delhi NCR.

Natural Ice Cream, which has over 12 outlets in India, is known for making artisan ice creams -- with fresh fruits, dry fruits, chocolates, milk and sugar -- which do not contain any preservatives, stabilizers or artificial colors.

The tie-up with iOrderFresh will help Natural Ice Cream tap new customers and also serve its existing customers better.

“We strive to deliver premium quality fresh products to our customers and are pleased to partner with Natural Ice Cream, which is a great fit to our growing list of quality deliverables,” Nitin Sawhney, founder and CEO, iOrderFresh said. “While Natural Ice Cream has excelled at maintaining high standards with their fresh & delicious flavors for decades, iOrderFresh has developed expertise in managing complex supply chains for perishable food products to ensure quality and freshness for the end consumer.”

After tasting success in cities such as Mumbai, Bangalore, Indore and Jaipur, Natural entered the Delhi market in October 2014. It currently operates three stores across Greater Kailash, Connaught Place and Rajouri Garden.

“We are very happy to partner with iOrderFresh for delivering our products across Delhi NCR. Their team has demonstrated a proven track-record of delivering high quality perishable food products and we hope to mutually benefit from this partnership,” said Srinivas Kamath, director of Kamaths Ourtimes Icecreams, which owns the Natural brand.

The start-up will soon be adding fresh flowers, dairy products, cold cuts, imported cheese and many other quality products on its platform. With no overnight inventories, these products are procured daily from vendors to ensure that only the freshest produce reaches the consumers.

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