New case: Poliakov - Unfreeze the night!

Poliakov, one of the world most popular vodka brand, is known for its pure and refined taste. In 2014, they challenged Newworld/psLIVE to come up with a new fields-on concept, as they were looking for something fun & extreme!

We came up with a thrilling & exciting field competition between bars: a frozen bottle of Poliakov had to be freed from an ice block within the time limit of 90 minutes!