Socialtext,
a leading provider of enterprise social software, today announced its
partnership with Badgeville, the #1 gamification and behavior management
platform, to infuse gamification capabilities into a variety of
applications, widgets, mobile and more. In partnering with Badgeville,
Socialtext will utilize Badgeville
Embed to enhance their overall user experience and increase
engagement while better understanding user behavior.

Socialtext selected Badgeville Embed to accelerate its delivery of
advanced, customized reward systems their customers want to engage
users. With this partnership, Socialtext delivers an innovative
functionality to layer game, reputation and social mechanics; similar to
those utilized by Facebook (News - Alert) and popular social games right on top of
their own assets. Product professionals can drive, influence and reward
valuable user behaviors across their applications that encourage more
repeat visits and overall customer retention.

"Our partnership with Badgeville provides a sophisticated, yet simple
secure process that makes gamification enhancements easy to create and
manage without extreme of development efforts," said Michael Idinopulos,
General Manager of Socialtext. "Badgeville Embed is the only offering in
the space with the capability to scale, manage and analyze behaviors for
our large user base."

According to Gartner (News - Alert), gamification is expected to be used by 70
percent of the world's 2,000 largest companies in some form by 2014
and M2 Research found that gamification will generate
$2.8 billion in consumer spending by 2016. Companies are using
gamification to reward and recognize both their clients and employees.
When added to social software, companies can access data and analytics
that will provide much needed insight into employee behaviorand reward
them in a way that entrenches into what they are doing and keeping
aligned with company goals.

"With the ability to access in-depth behavioral insights, we can
decipher how users are leveraging applications and then assess where
improvements and changes are needed," said Idinopulos. "Making the user
experience as friendly and inviting as possible is only going to provide
our customers with the benefits they are seeking by utilizing the
Socialtext platform."

Socialtext and Badgeville have multiple levels of access and their
combined product will take this important functionality further and
speak to customer's access requirements at a higher level. According to
Badgeville research,
behavior analytics provide the data, context and insight necessary to
understand how people meaningfully engage with websites, mobile and
enterprise applications. Serving up rich behavioral data, companies can
go to a level deeper than the static, anonymous metrics typically found
in traditional web analytics.

"Socialtext is a company clearly dedicated to helping its customers
understand and influence their user behavior," said Kris Duggan, CEO,
Badgeville. "Badgeville Embed, our new purpose-built offering for
software providers, enables innovative companies like Socialtext to
incorporate proven engagement techniques right into the flow of their
applications, driving desired user behaviors that maximizes customer
value and boosts their renewal rates."

Established in 2002, Socialtext, a Bedford Funding portfolio company,
was the first company to deliver social software to businesses. By
unlocking knowledge, expertise, ideas and data, Socialtext eliminates
information silos across the enterprise to drive superior business
performance. Socialtext's enterprise social networking products -
including microblogging, blogs, wikis, profiles and social spreadsheets
- provide simpler ways for employees to share vital information and work
together in real-time. Delivered in a variety of hosted cloud services,
as well as on-site appliances, enterprise customers are provided with
flexible deployment options that meet their security requirements. Built
on a flexible, web-oriented architecture, Socialtext integrates with
virtually any traditional system of record, such as CRM and ERP,
enabling companies to discuss, collaborate, and take action on key
business processes. More than 6,500 businesses worldwide have
accelerated their business performance with Socialtext, including Getty
Images, Symantec (News - Alert), Meredith Corporation, NYU Stern, OSIsoft, and Epitaph
Records. To learn more, visit http://www.socialtext.com.

About Badgeville

Badgeville, the #1 gamification and behavior management platform,
enables companies in virtually every industry to influence and measure
user behavior. World-class businesses in more than 20 countries use
Badgeville's Behavior Platform, an award-winning Platform-as-a-Service
(PaaS) solution, to increase customer loyalty, user engagement, and
employee performance across an organization's websites, mobile apps and
enterprise applications. With over 200 customers, Badgeville brings Game
Mechanics, Reputation Mechanics, and Social Mechanics to industry
leaders and innovators including Deloitte, EMC (News - Alert), Oracle, Citrix Systems,
Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and
more. Founded in 2010, Badgeville is based in Redwood City, Calif. and
has offices in New York and Europe. (To learn more follow @Badgeville or
visit www.badgeville.com)