"Koshiki Junzukuri" (The Old Way) read the characters on Akitabare Sake Brewing Company's junmai label, and a glimpse inside the brewery shows why. The huge wooden basin for soaking the rice, the giant kama for steaming it are still in use today.

Considerable technical innovation has occurred in the sake world over the last hundred years and many of the new tools and techniques have elevated the level of sake quality. But when change is just for the sake of modernization, or to increase productivity, or to maximize earnings, there is always a trade-off in quality. And this is a trade-off that Akitabare has never been willing to make.

What this commitment means in practice is delicacy, precision and care at every step of the brewing process. Akitabare sakes possess perfect balance, a mild aroma and a subtlely expressed but very distinct taste profile. They tend to appeal to experienced connoisseurs not overly impressed with flowery aromas and ornate flavors and for whom balance, clarity and finesse are the mark of a superior label.

"People's taste may change over time, and our sakes will change as well, but they will always have a satisfying taste and a distinct personality," says Kazuo Kawaguchi, the brewery's president. "If we had a motto, it would be 'fierce adherence to tradition, skillful adaptation to change.' If we were a flower, we would be a peony."