The brand made good on its promise of a full-size version Plath with quickness. The russet red is available exclusively on their website for $20, filling the niche for a wearable brown-red that we all face in our everyday lives (or perhaps that's a personal matter). First launched in the Kat Von D Everlasting Mini Liquid Lipstick Set, Plath is the rare color that's been demo-tested — and made more accessible by popular demand. There's basically a rock-solid guarantee that it's a good one.

How does this relate to the Sephora Everlasting Flash Program? It's totally separate, as KVD plays the master game. The Everlasting Flash is means a surprise on the first Wednesday of every month, good for 48 hours.

Definitely not the most jaw-dropping of the new colors Kat Von D previewed, but a workhorse that reads more dramatic depending on how much you layer it. And now that you don't have to worry about tapping out of a .1 oz mini, so layer away!