If the US$24,999 price tag of Sony's flagship 84-inch 4K TV was a little rich for your blood, then the company's upcoming 55- and 65-inch models might just pique your interest. The $4,999 and $6,999 respective price tags are still fairly hefty, but the company is working to make the prospect of early 4K adoption that little bit more appealing by launching its own 4K media player, the FMP-X1, alongside the new sets.