Lomography UK has launched its biggest consumer promotion to date. Within the framework of its “One Million Piggies Giveaway”, Lomography UK we will be giving away one million piggies to participants, with each piggy being worth £1 in the Lomography online store. Today, piggies will be awarded to everyone who uploads more than 50 shots to the Lomography website. Tomorrow, the company is giving away 5 piggies to anyone who “likes” their top 100 favourite Lomography shots and comments on ten of them. The promotion will continue until Friday, with each day bringing new “piggy challenges”. Click through for more detailed information.

Lomography Press Release

Over the next five days we will be giving away one million piggies in a series of competitions on http://www.lomographyuk.com – one piggy = £1 to spend in the Lomography store. Lomography is not just a camera making company – we have a huge website with a magazine, millions of community members, blogs, tipsters, galleries, and millions of gorgeous photos to get your eyes into. This is by far the biggest competition we have ever held, anyone can enter, and all the competitions revolve around photography.

Monday –
Ultimate Uploads – Just upload more than 50 shots and you’ll be awarded some Piggies - Simple as that! 5 Piggy Points will be awarded to you automatically on completion of the challenge

Tuesday –
The Century Club ? Become part of an elite club of Lomographers by liking your top 100 favourite shots & commenting on your top ten! 5 Piggy Points will be awarded to you automatically on completion of the challenge.

Wednesday –
Luscious Lomowalls ? Build 3 new LomoWalls (photo collages on the website) that depict your hunger for Piggies. 5 Piggy Points will be awarded to you automatically on completion of the challenge.

Thursday –
Blogacious ? Write a user blog entry. Make sure to have photos attached to your article! 5 Piggy Points will be awarded to you automatically on completion of the challenge.

Friday –
It’s a Secret! ? Stay tuned for more information on what we’ve got planned for the final day of the giveaway!