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Benpanthen: 10th Month

In a new global campaign called "10th month", Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign from J Walter Thompson London is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD