With a starting price of about $37,000, a tidy look and decidedly impressive off-road specs, the 2015 Land Rover Discovery Sport is poised to outclass the crap out of the small premium SUV market. The online configurator just went live; put one together and let us know how you'd spec it!

I managed to get the range-topping HSE Luxury trim up to just over fifty grand with every sonar sensor, switch, and illumination option I could tick. That of course is before you get to the "accessories" screen which includes everything from Land Rover branded coat hangers to cargo dividers to dog bowls.