BY
Madeleine Barber

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WTM 2018: Palladium makes a move in Mexico

This month Palladium Hotel Group debuts two new five-star hotels in Costa Mujeres on the north-east coast of Mexico’s Yucatan Peninsula. Grand Palladium Costa Mujeres Resort and Spa is a family-friendly property and will launch alongside TRS Coral Hotel, an adults-only alternative.

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“We have been looking for the right opportunity to expand into new destinations for a while, and an emblematic location like Costa del Sol was a great fit for our group"

Nacho Gozalbo, the group’s commercial director for the UK, France and Scandinavia, said: “With our two new hotels, we’re bringing a brand-new proposition to Mexico’s Costa Mujeres. We’re looking forward to introducing our guests to one of the hidden treasures of Mexico – they can experience virgin beaches, crystal-clear waters and an abundance of coral reefs and marine species.”

The Costa Mujeres development will feature multiple restaurants and bars, beach clubs, three kids’ clubs, swimming pools, the Zentropia Palladium Spa and the very first Rafa Nadal Tennis Centre outside of Spain.

Its high-end offering has even seen TRS Coral named as one of “The Leading Hotels of the World” – the first Palladium property to receive this recognition.

Palladium is also planning to open its first hotel on the Costa del Sol in 2019. Gozalbo explained: “We have been looking for the right opportunity to expand into new destinations for a while, and an emblematic location like Costa del Sol was a great fit for our group, as we can capitalise on our knowledge of the Spanish hotel industry and our expertise in operating beachfront hotels.”

This announcement comes at the same time as the reveal of Bless Collection Hotels, a new brand that Palladium has developed to offer the epitome of hedonistic luxury.

“The new brand is dedicated to life’s pleasures and promises to provide the most decadent luxury to its guests. The Hedonist Luxury proposition will be brought to life through a range of exclusive sensory experiences designed to feed the spirit,” said Gozalbo.

The new concept’s flagship experiences include a personal butler to guide guests through a bathing experience, and the opportunity to personalise pillows and bed linen. Plus, the hotel’s culinary offerings are headed up by eight Michelin-starred Basque chef Martin Berasategui.