'Net Features : gift certificateshttp://www.websitemagazine.com/content/blogs/posts/archive/tags/gift+certificates/default.aspxTags: gift certificatesenCommunityServer 2008 SP2 (Build: 31104.93)Yelp Gift Certificates for Small Biz http://www.websitemagazine.com/content/blogs/posts/archive/2012/10/09/yelp-gift-certificates-for-small-biz.aspxTue, 09 Oct 2012 16:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:21555Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=21555http://www.websitemagazine.com/content/blogs/posts/archive/2012/10/09/yelp-gift-certificates-for-small-biz.aspx#comments<p><strong>It&rsquo;s been quite a while since we last covered Yelp, but the local Web darling made an announcement last month that may just bring it back to our collective attention.
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Yelp, which already offers a deals solution, introduced a new advertising/marketing product for small businesses that won&rsquo;t be wholly unfamiliar &ndash; <a href="http://officialblog.yelp.com/2012/09/-gift-certificates.html" target="_blank">gift certificates</a>.
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Those businesses with a Yelp profile are now able to sell gift certifications direct to consumers through their profile page. Unlike its Deals product where items are discounted, gift certificates from Yelp are full-value cash equivalents &ndash; e.g. buy something for $50 and it&rsquo;s worth $50.
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The daily deal trend really through a lot of businesses (and users) into a tizzy. During testing of the gift certification option, Yelp found that while deals are a good way to present a new customer a reason to try your business, gift certificates were helpful for turning existing customers into advocates.</p>
<p><img src="http://www.websitemagazine.com/images/blog/yelpgiftcerts.png" alt="" /></p>
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