Nichola Quail

Founder & Research Director - Fresh Focus

I am a seasoned, qualitative research specialist with over 15 years' experience across a plethora of brands and categories. Kiwi born and bred, my research career was nurtured in two of Sydney’s most respected boutique agencies, ANOP Research and Galileo Kaleidoscope, before launching Fresh Focus in 2007. Using a blend of digital, mobile and human interaction, I love getting up close and personal with the messy world of consumers. Core skills lie in using empathy, observation and active listening to encourage conversation, elicit stories and reveal core truths. The ultimate outcome is the opportunity to bring clients closer to their customers through inspiring and surprising insights.