The Pointsource Blog

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In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

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Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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From a technical standpoint, delivering personalized experiences is easy to do. Today’s businesses have multiple avenues to learn more about target audiences (paid, earned and owned), and aggregating and analyzing...

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Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...