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Color Psychology in Marketing

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.

But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.

Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

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