What Does a Shoe Need to Sell Well?

For a shoe to sell well, it must resonate with its target audience. Find out what a shoe needs to sell well with help from a marketing, management and digital media specialist in this free video clip.

URL:

Embed:

Video Transcript

Hi, my name is Freddie Kuguru, and this is what does a shoe need to sell well. So what does it take for a shoe to be successful in the retail setting? Firstly it must resonate in being congruent with what the consumer is looking for. That means the design and development of the shoe should resonate with what the customer is looking for, the design and development aspects include shoe design, construction of the shoe, the colors that are used on the shoe and whatever materials are used to build and make up the shoe. Marketing aspects should also be taken into consideration and these elements include the price of the shoe, the value the consumer gets from the shoe and using recognizable spokespeople to represent your brand such as celebrities, pro athletes or iconic musicians. Thank you.