Social media has become mainstream in the traditional media, as television networks have incorporated Twitter hashtags into their broadcasts, professional sports leagues have followed suit. Leagues, such as the NFL, have walked a fine line of promoting themselves on social media and monitoring/regulating how their players interact with their followers on social media.

Athletes have been put in compromising situations because of their use of social media and some have even decided to call it quits after outpouring of hatred via social media channels. As the usage of social media has become more mainstream, we are becoming more and more blinded to its usage.