Taywell md Alastair Jessel says: "These flavours have not been available commercially in ice cream until now and the restaurants and chefs we are talking to are simply blown away by the incredible flavours we have created. We really are pushing the boundaries and challenging the general perception of ice cream flavours."

Taywell has already trialled sales of the desserts via its partnership with the Japanese restaurant chain, Feng Sushi. Jessel says: "We have now sold such a large quantity of unusual flavours through Feng Sushi that I believe the market for such ethnic flavours is larger than I had originally thought. We are pioneering something completely new and I, for one, do not know how big this could become."

Feng Sushi is already planning to extend the concept into the Mexican market with the launch of Cactus & Chilli ice cream and Tequila sorbet, in April 2013.