Apple Will Announce New iPhone And Mac Software On June 10

Apple just announced it's holding WWDC, its big developer conference on June 10.

WWDC is where Apple previews the newest software, giving developers a chance to add new features to their iOS apps.

Tickets, which sell out quickly, go on sale tomorrow at 1 PM east coast time.

In the release announcing WWDC, SVP of Marketing Phil Schiller says developers who attend will be able to see the newest versions of Apple's iPhone and Mac software.

"We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers," says Schiller. "Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC."

WWDC will be especially interesting this year, because Apple fired Scott Forstall at the end of last year. Forstall led iOS from the time it was conceived until he was ousted.

Apple replaced him with Craig Federighi and Jony Ive. Federighi previous was leading just OS X, the desktop software. Now he does both. He handles the nuts and bolts of iOS, while Ive is responsible for the look and feel of iOS.

There have been rumors of iOS getting a redesign under Ive. Apple's iPhone software has drifted towards creating excessive graphics that duplicate real-world looks. (Notepads with fake torn paper on them, for instance.) Ive is reportedly to going to dial that back, and create a simpler interface.

That's just skin deep, though. Apple has other iOS issues to deal with. iCloud functionality needs to be better, and there are usability problems, as well.

In summation: this isn't just some boring developer conference. We're going to see Apple's plan for its most important software.