Best Western Hotels Takes a Closer Look at its Upscale Urban-hip Hotel Brand, Vīb

Bangkok (Thailand) – September 5, 2018 (travelindex) – On the heels of its first U.S. opening earlier this month in Springfield, Missouri, Best Western’s upscale urban-hip hotel brand – Vīb – is on the move, with a robust pipeline of upcoming hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando, Calgary and soon, Bangkok. As part of the “Today’s Best Western” campaign and the “Behind the Brands” series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.

Vīb delivers the contemporary design and local authenticity that today’s travelers are looking for with the comfort and value they’ve come to expect from Best Western. A place where originality is celebrated, innovation is a given and connectivity is a must, Vīb features unique services and amenities, including:

The first Vīb opened in Antalya, Turkey in January 2017 and the first U.S. location opened August 11, 2018 in Springfield, Missouri (left). In October 2018, the launch of Vīb Sanampao in Bangkok will mark the brand’s Asia Pacific debut. The innovative new-build concept is engineered for success with a cost-effective footprint that is efficient to operate and a business model designed to be highly profitable for developers. Owners enjoy a rapid ramp-up with fast access to Best Western’s leading global reservation and revenue management systems, sales and marketing support, and award-winning Best Western Rewards® (BWR®) loyalty program with more than 35 million members.

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