In Honor of Earth Day, Eco-Friendly Labels That Won’t Make You Look Like a Hippie

If the term "eco-friendly" conjures images of scratchy burlap outerwear, ho-hum earthy tones and backpacker-approved footwear, fret not. These eight awesome labels are redefining the aesthetic and approach of sustainable fashion. And chances are, you haven’t heard of at least a few of them.

From a fine jewelry company that specializes in recycled gold to a Scottish designer who’s making electric pink her signature, meet your new eco go-tos.