The campaign goal is £15,000, which will be put toward the construction of a prototype. Development will require a series of construction drawings by both Furzer and collaborating parties. A series of rewards, including limited edition postcards and prints are available to those who donate. Recognizing that he cannot end homelessness, Furzer's aim with the project is simply to address its immediate effects and generate more positive public awareness of the homeless. It is also a channel for those who wish to give to the homeless but worry that their money is not being used to aid them directly.

“For those of you who are not in a position to be able to contribute, please please please share this page and the news of the scheme.” Says James Furzer, “If we can get a buzz around the homeless, and begin treating them like the human beings they are, just like ourselves, then the campaign is a success.” As the project is being funded via Indiegogo, if it does not reach its goal of £15,000, all money will be refunded to its donators.