Connecticut's Maya Moore, right, high fives teammate Lorin Dixon after breaking UConn's all time scoring record in the first half of an NCAA college basketball game in Hartford, Conn., Sunday, Dec. 5, 2010. (AP Photo/Jessica Hill)

The University of Connecticut women’s basketball team could make NCAA basketball history this weekend and the sports media industry has given a collective, unfortunate yawn.

Sigh.

That’s the case USA Today columnist Christine Brennan has made about the lack of buzz surrounding UConn’s opportunity to match the UCLA men’s basketball longest win-streak in NCAA basketball history Sunday. So far, the Huskies have won 87 consecutive games since 2008. Beating Ohio State Sunday would match the record, beating Florida State Tuesday would give them the overall all-time longest win streak.

Said Brennan, “For decades now, those of us in the sports media have argued about which comes first: interest or coverage. There’s no doubt that college men’s basketball has more interest than the women’s game. TV ratings, attendance figures and revenue bear that out. But there’s also no doubt that the media’s lack of coverage of the UConn story, and many other stories in women’s sports, ensures that interest will remain static.”

Still yawning?

If you are, then maybe you agree with the perspective of Real Clear Sports writer Samuel Chi. Chi says (barring another big run from a men’s team) the UCLA men’s basketball team will always own the longest win streak. So why all the fuss and comparisons between UConn and UCLA?

“UConn will have the longest winning streak in women’s basketball. And before you get your PC undergarment all twisted up in a knot, let’s just make one thing clear: There isn’t such a thing as a record for all of college basketball. It’s either a men’s record or a women’s, and never the twain shall meet. Comparing men’s and women’s basketball isn’t like apples and oranges. It’s more like apples and meat loaf.”

Two very interesting arguments. Neither, unfortunately, solve the complex issue of unequal coverage for men’s and women’s sports.