The Sea Island Co. wants to build a group of condominiums on what many people believe to be environmentally unsound ground. Why should you care?

According to Pierre Howard, “If Sea Island [Co.] can do this, then it can be done anywhere. The Georgia coast belongs to everybody.”

That, he says, is why you should care. Whether you live in Resaca or Rincon, to quote legendary folk singer Woody Guthrie, “This land is your land. This land is my land.” That includes Georgia’s mountains and our seashore.

Remember Howard? He was a longtime member of the Georgia Senate and later served as the state’s lieutenant governor. I tried to convince him to run for governor but after a quarter-century in politics, he decided there was more to life than living under a public microscope.

A longtime conservationist, he has served the past five years as president of the Georgia Conservancy, a major force in conservation and environmental issues. He will retire from that post this summer but if Sea Island thinks Pierre Howard is going to ride off into the sunset, I have some bad news for it.

So, what is the controversy all about? Sea Island Co. wants to build eight residences on the southern end of the island, including a road through what is considered eco-sensitive marshland. Opponents, including local residents, environmentalists and even some Sea Island homeowners, say the 7.3-acre spit of land has greatly eroded over the past several decades and will continue to do so.

Construction could destabilize the area. They say much of the proposed area is underwater at high tide and that flood insurance will be prohibited due to the area’s vulnerability to erosion and flooding.

Howard simply calls it “the worst development I have ever seen in my career” and has let it be known the company is in for a fight unless it is willing to sit down and talk about its proposed development, which Sea Island Co. seems disinclined to do at this point.

The Sea Island Co. claims to have the law on its side. Indeed, the local planning commission recommended the Glynn County Board of Commissioners approve the plan.

Opponents disagree with the findings and want the county commission to hold public hearings on whether or not the disputed land was a part of a 2004 rezoning plan. As politicians are wont to do, local commissioners say they are still “gathering information” and “awaiting more findings and facts” from the state and federal government. Plus, it is an election year. Their tap dancing is worthy of Bojangles.

No question that Sea Island Acquisition LLC has money and power. In politics that usually translates into influence. It will be interesting to see what our state and federally elected officials and assorted bureaucrats do as a result.

Keep a close eye on the Georgia Department of Natural Resources' Coastal Resources Division. Its stated mission is to “manage Georgia’s coastal marshes, beaches, waters and marine fisheries resources for the benefit of present and future generations.” That means all Georgians, not just a privileged few.

This is not the family owned Sea Island Co. we remember from the past. That one was acquired by Sea Island Acquisition LLC in 2010. The company’s press releases describe the firm as “a limited liability company comprising investment funds managed by the global investment firms The Anschutz Corp., Avenue Capital Group, Oaktree Capital Management LP and Starwood Capital Group.”

One has to wonder if this hodgepodge of out-of-state investors is in for the long haul or just trying to maximize its investment and sell it off to the next hodgepodge of out-of-state investors.

Howard wonders, too. He said, “The company is going in a bad direction that could negatively impact the Sea Island brand.” Why would they risk that if they plan on hanging around?

Sea Island Co.’s management needs to consider the Yarbrough Rule, which says: You may win in a court of law, but you can have your reputation seriously damaged in the court of public opinion. Maybe the law will eventually allow it to build on the environmentally sensitive land. Is it willing to risk its reputation to find out?

Howard said he intends to see the court of public opinion — that is you and me and all people who care about our state’s natural resources — is fully engaged in the deliberations. That is as it should be. Remember, this is not just about Sea Island. This is your land, too.

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