Lakers star Kobe Bryant let a bad word fly from his seat on the bench during a game last week.

Bryant was fined $100,000 for calling referee Bennie Adams a homophobic slur after Adams called a technical foul on Bryant. On Friday, Bryant was on The Dan Patrick Showto further apologize for using the anti-gay remark.

“In this situation, seeing how many people were affected, it helps you understand the weight that comes from that word,” Bryant said. “That’s why it’s very important for me to communicate how sorry I am to use the word.”

Bryant hopes some good can come from his mistake.

“It’s about getting that message out there man, to kill that word,” he added . “Just don’t use it, just don’t use it. And hopefully, others can learn from the situation that occurred and just knock that word out completely.”

Bryant also said that appealing the fine was “just for the process” and added that he has “no intention of making a big stink out of it. … The commissioner did a great job.”