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Hammerson Annual Report

Before, Hammerson's Annual Report website was boring and very traditional. The client wanted to be "innovative" and "different". So this micosite features Paralax scroll within the long page , which brings out the beautiful images. A first for a website in this category.

How do you make an annual report website exciting? I asked myself the same question, and challenged the UX to create something more interesting. The photography was so strong that I really wanted to feature them as much as possible. I pushed for the parallax style and created the overall visual design plus UI.