Surf in Kelly Slater's Wave Pool

It's easy to think of Florida homeboy and 11-time world champion surfer Kelly Slater as an easygoing, all-natural bro who alternates between charging waves and lounging in the Hawaiian rainforest.

But he's also a multimillionaire and a corporate animal, having an admitted affinity for golf and driving untold sales at companies like Quiksilver and Channel Islands Surfboards. We once witnessed him presenting Charlie Crist with a Biofoam surfboard that was made of soybeans and is partially biodegradable, but Slater also admitted that, "when you think of all the toxic chemicals and the waste and fumes [that go into surfboard construction], I'm not the most environmentally sound person."

The latest idea from Slater is more corporate-minded than eco-friendly -- a giant wave pool that's designed to be the centerpiece of a theme park or resort.

The just-revealed website for the Kelly Slater Wave Co. shows a rendering of what the park would look like: a small man-made island with a giant circular moat around it. Hydrofoil generators will be used to create surfable swells in the moat. Popular Science has a good explanation of exactly how this sucker would work. The wave could be adjusted according to a surfer's ability. Says Slater's website: "For beginners, it's small approachable whitewater waves, a boogie board, or soft-top with top-notch instructors available. For the advanced, it's a barreling wave that challenges deep tube riding and aerial acrobatics, pushing the limits of performance. But for all, it's a spectacle, with memories that last a lifetime." The site notes that 196 million people visited the world's top 25 theme parks in 2011 and that water park attendance grew 35 percent since 2006.