It was reported earlier on Monday that Forstall, along with SVP of Retail John Browett, would be leaving Apple, representing a major shift in the company's leadership. While the reasoning behind the departures will likely remain confidential, speculation has suggested the two executives failed to perform their duties in a manner befitting the Cupertino tech giant.

The most recent rumblings have come from insiders who claim Forstall, who is in charge of iOS Software and thus responsible for Maps, refused to sign an apology letter sent out by Apple shortly after the OS was released and subsequently panned by reviewers and consumers alike. When the letter came out, the signature of Apple CEO Tim Cook stood alone, with Forstall's noticeably absent.

Sources told WSJ that the executive argued Apple could forego an apology, and likened the situation to an antenna attenuation problem with the iPhone 4, dubbed "antennagate." A corresponding report from The Verge suggests Forstall denied the issues with iOS maps were significant enough to cause such widespread criticism.

While Forstall was known to be abrasive when dealing with colleagues and created friction with other company heads, late Apple cofounder Steve Jobs was able to manage his sometimes polarizing nature. It seems Cook either had a harder time dealing with Forstall or simply saw it fit to excuse him from Apple due to a number of reasons. And it's quite possible that Forstall's refusal to apologize for the Maps debacle was the proverbial straw that broke the camel's back.

Screw that. They don't have to apologize for ANYTHING. He knows how good it WILL be; why would he apologize for that? That's like Einstein's parents apologizing because their two year old was 'unruly'. Put it in context and it's not really important.

Screw that. They don't have to apologize for ANYTHING. He knows how good it WILL be; why would he apologize for that? That's like Einstein's parents apologizing because their two year old was 'unruly'. Put it in context and it's not really important.

They did have to apologize. Just as I was stating since the first Beta, it wasn't the same experience that they showcased during the demo. Whether that is Forestall's doing or not, Apple had to apologize for raising expectations well above was feasible for their entry into a maps service.

Now Apple Maps is good, it's not Google Maps good on the backend, but it's still good with many great aspects to it, and as we've discussed ad nauseum they had no choice but to release this year to bring iOS out of the lack of TbT and bitmaps that we would have been saddled with for another year if they had stuck with Google Maps.

So giving Forestall the benefit of the doubt here and suggesting that he wanted a more timid Maps demo that didn't happen and sometimes you have to take one for the team so I think he should have signed the apology.

I wouldn't have signed it either. It was a bullshit apology letter that validated the hyper-sensationalized, click-whore articles and noise made by thousands of trolls. Sure, the product isn't perfect. But the letter was worded in a way that would have made it very difficult for me to sign if Id worked on the product for years and was proud of what was accomplished. It was basically 'yeah, our product sucks, we're sorry but we'll try better next time.

**** that. I wish Forstall the best whatever he does. I believe that after Jobs, he's the most responsible for Apple's post 2007 explosion. That credit can't go to Ive. Macs have always had great hardware design, that hasnt increased their sales in any major way. Apple's current success is 95% attributable to iOS and the appstore. And Forstall had done an insanely incredible job with that, making them the most successful mobile OS and digital store on the planet. Not something to be scoffed at. iOS has also gotten steadily more powerful and feature filled, making careful changes while also preserving simplicity and intuitiveness. Thats also huge. The unceremonial dismissal of Forstall makes me sick, as is all the giddiness about his dismissal. Good thing these forums weren't available when SJ was forced out, I have no doubt the 'good riddance' comments would be identical.

Originally Posted by SolipsismX
They did have to apologize. Just as I was stating since the first Beta, it wasn't the same experience that they showcased during the demo. Whether that is Forestall's doing or not, Apple had to apologize for raising expectations well above was feasible for their entry into a maps service.

Would you have preferred it advertised as "we're not as good as Google" or advertised identically with this in the corner?

Would you have preferred it advertised as "we're not as good as Google" or advertised identically with this in the corner?

I would have preferred they presented the service exactly as we should expect it. This was very un-Apple of them. This was more like how Android and Windows-based vendors will advertise how something but then you try and it does it very poorly thus ruining the user experience. There is a lot to love about Apple Maps and it was the right move to make but they should have made sure they presented exactly would they could deliver to prevent the bad press they ultimately received. Much of it was avoidable.

Sign a letter? What the hell? If it was his department- it's his fault- why force the guy to sign a letter? You aren't writing up a technician for being late or for sexual harassment. What an immature move on Apples part. Sign a letter? I'd tellem it was my department- I take the blame, but they can take that letter and shove it!

Originally Posted by SolipsismX
I would have preferred they presented the service exactly as we should expect it.

So more like it's pitched on its own page now, and less using of the marketing wordplay they originally had and used in keynotes? Taking it a step further, NOT using said wordplay in the keynotes at all, and simply pitching what they'd built it to do... ugh, what's the Latin phrase here. Two words... means "as operated" or... it's not in situ, but it's close to that...