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Vale of Glamorgan Council have entered an agreement with 3GS, a private company, to enforce their fines for littering.

While the authority says it has some of the cleanest streets in Wales it is still spending over £1m a year cleaning the streets, beaches, and open spaces in the county.

The authority says “regrettably much of the litter that is collected has been dropped by members of the public who have taken a conscious decision to do so rather than to dispose of their waste responsibly”.

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“This cost is unsustainable in the current or indeed any economic climate and this is why to further discourage the anti-social crime of littering we have now entered into an agreement with a private environmental enforcement company, 3GS.

(Photo: Family Days Tried and Tested)

“We will be working with 3GS primarily to undertake enforcement action aimed at reducing littering, fly-tipping, dog fouling and other environmental crimes. The fine for those caught deliberately littering or failing to clean up after their dog will be a fixed penalty charge of £75.

“This enforcement work will complement our anti-littering and anti-dog fouling campaigns and we are confident will bring even cleaner streets and public spaces for the Vale.”

The council say new anti-litter and dog fouling campaigns is are planned but they need to be joined by a “strong enforcement message”.