Seems like producers of the competition show are pulling out all the stops as they have now hired designer Tommy Hilfiger to be the show's "image consultant."

It was revealed to the contestants on Tuesday, where Tommy told sources:

"I thought it would be exciting and challenging and different, a place where I could use all of my experience in fashion and music.

It does give the show a different slant because none of the others have the fashion angle. If you look at what makes a star, it’s not only musical talent, it’s the complete package. And that includes image. If you look at great superstars from Michael Jackson to Madonna and Lady GaGa and Katy Perry today, they each have a unique style and that adds to their persona. It’s the icing on the cake."

Hopefully, his input will give a much-needed boost to the show's ratings. We'll just have to wait and see…