There’s only one thing that beats the arrival of a Rue La La box, and that’s uncovering what’s inside. So we’ve put that same excitement and anticipation into The Rue Reveal: our shiny new Facebook app that delivers coveted prizes and sparks a little (friendly) competition.

Every day throughout the holiday season, you’ll have the opportunity to open your own (virtual) Rue box for the chance to win style swag and well-deserved bragging rights. We’re talking $500 shopping sprees, one-of-a-kind experiences, and envy-inducing products you can only get on Facebook.

So what are you waiting for? Play The Rue Reveal now to unwrap great style. (Just remember: you’ll want to choose wisely.) Good luck!