A look back at year one with Tyler Lucas of Blaker Brewing

Find Blaker Brewing:

Over the years, I have worked with a number of startup breweries and I know there are listeners out there that are either planning a brewery, or maybe just recently started a brewery.

One of the brands I helped develop was Blaker Brewing, in the Central Valley of California..my old stomping grounds. They opened their doors to great success and it has been fun working with them and watching them grow.

There are essential items when it comes to launching your new brand, but I wanted to shed some light on what things looked like after running a brewery for a full year. Having plenty of time to develop your brand before opening your doors is really great, but what happens after things are up and running?

Where expectations met around developing the brand?

Where there areas that where totally missed?

What areas have been the most effective at developing your brewery brand?

Tyler Lucas, the Director of Marketing and Brand Development for Blaker Brewing joins me for this conversation. We get to dig deep into social media marketing, building strong teams, and relationships with your customers. Listen in as we take a look at the first year of Blaker Brewing, on this episode of Branding Brews.