Marc Jacobs Stars in Second Round of Not-So-Shirtless Diet Coke Ads

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Marc Jacobs Stars in Second Round of Not-So-Shirtless Diet Coke Ads

Diet Coke has finally released all the ads, commercials, and can designs from its partnership with Marc Jacobs, which launched in the European market today.

In addition to the shirtless commercial and teaser ads that were released in February, the company today released Stéphane Sednaoui-lensed print ads that cast Jacobs as a strong man (wearing a black shirt and a kilt, naturally) hoisting or opening giant versions of his own cans and bottles while model Ginta Lapina sits on top of them.

Meanwhile, the commercial features the same three young women who starred in the first video, which featured a shirtless Jacobs in a mall photo booth. This time around, the girls get in the booth with Jacobs, where they change into clothes from the '80s, '90s, and 2000s — the same three decades that inspired each of the can and bottle designs.

A look at both commercials, all the ad images, as well as the cans and bottles, here in the gallery.