A short walk down any high street right now reveals one thing: the 1970s trend is here to stay until Spring at least (and well, probably beyond that).

However, a drilldown into what retailers dropped in September using WGSN INstock reveals the industry is focusing on one item in particular – floral printed shirts and blouses.

That’s right – those super feminine, frilled and pussy-bow-ed numbers are where retail is hedging its bets for the season as their variety is giving shoppers choice and capturing more fashion-conscious consumers. The proof? YOY, 15% more new shirt styles emerged on shop floors last month.

But we can go deeper into what’s working at retail in this category. September’s INstock data also revealed…

1. 26% of new styles in stores last month featured amorous rose prints and bold retro floral patterns.

3. An increase in variety has allowed the category to hold 6% of new styles seen in September 2015, up from 4% a year ago.

NEED DATA? If you’re a buyer, planner or just a fashion geek who wants to know exactly what’s trending at retail in every category – WGSN INstock is going to make you ridiculously happy. Find out more here.

Floral is always my favourite. There was a time when o used to see tagged guys wearing allover floral linen cotton or cotton linen blended shirts, little skinny full sleeves and with corduroy pants and those guys were talking thi

Kosmik

Floral is always my favourite. There was a time when o used to see tagged guys wearing allover floral linen cotton or cotton linen blended shirts, little skinny full sleeves and with corduroy pants and those guys were ruling the streets with motor bikes. I used to love to love to the vibrant colors and airy button less shorts or pull overs. And then they came up with allover floral Denim for girls and ladies. Seeing th trend coming back again feels like I am going to see the same streets again!