Last fall, we reported on a situation in Baltimore, Maryland, in which a local, family-owned seafood restaurant decided to resist a campaign by People for the Ethical Treatment of Animals (PETA) against steamed crabs. PETA purchased a billboard advertisement in which a Maryland crab proclaimed “I’m ME, not MEAT. See the individual. Go Vegan.” PETA believes that crabs feel pain and that the method of boiling them alive is inhumane. Since crabs are invertebrates, whether they feel pain or just demonstrate a reflex action is debatable. The science is not conclusive on this point.