AMD announced today that Colette LaForce, 39, will join the company as senior vice president and chief marketing officer, reporting to President and Chief Executive Officer Rory Read. In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.

"Colette brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD's global marketing organization," Read said. "Her deep expertise will accelerate the revitalization of the AMD brand, amplifying our voice in the marketplace while helping position the company for long-term growth."