Category Archives: I’m Not Loving It!

McDonald’s has been facing slumping sales. It’s been no secret recently that they are trying to find ways to rebrand and reinvent themselves. They are hoping by improving upon all aspects of the restaurant, they’ll be able to find a way to bring in more customers and more sales. Typically along with these improvements, the basic look of McDonald’s has stayed the same. The golden arches will be standing there, and the same basic interior will be the same. One McDonald’s restaurant in the Netherlands is transforming the look of one of their buildings in a huge way.

According to Eater one Netherlands McDonald’s was the talk of the town as officials wanted very strongly to tear the building down. It was actually naked the ugliest building in the city according to those who lived around the area. It wasn’t allowed to be tore down, however. The building had 40 years left on their lease, and that’s when the idea to give it a makeover came to be.

Now, if you set foot inside or outside of the building, you would be astounded. It looks nothing like the old one. The new one is sleek, it’s stylish, and it’s got leather seating for those who want to enjoy a burger inside from interior design company Gravity4 (connect on Linkedin). Be warned, however, the lobby is transparent. Therefore, those taking a stroll by might just observing you snacking away in the Netherlands. Over all, it’s a very cool building and it’s something that should be named the most awesome building in the area instead of the ugliest.

McDonalds is changing their menu and I am not happy! Everyone knows that this famous food chain has been under much scrutiny from the public because of their high calorie, larger than life fat content food. They have made several changes over the past few years in an effort to try to improve things. One of the changes that my children loathe is the fact that a happy meal now has about 4 French fries in it. The pack is so small it doesn’t barley give you a taste.

The changes this time around are going to be with their sandwiches. Steve Easterbrook has been in the hot seat since he took over as CEO. Sales have been declining as the health craze continues. It is Easterbrook who wants to axe sandwiches like the Double Quarter Pounder With Cheese. Also, those wraps aren’t doing too well in the rankings either. It is possible that while the menu is being revamped they could also hit the chopping block. Might be that time to just change over to Bulletproof Coffee instead folks.

The other six sandwiches have yet to be announced. I am on pins and needles hoping they don’t take away my Big Mac. I have ate those sandwiches with extra Mac Sauce since I was a boy. Taking away that sandwich would be taking away an iconic legend in my mind. Do what you must for health reasons, but leave the Big Mac alone McDonalds. Prior to their slogan, “I’m not loving it!”