Theory Brewing Co. Crowler Design

Behind every great beer is a great brewer, and Theory Brewing Co. is no exception. Designed by 12 Line Studio, the malt beverage is poured into a 2-pint can adorned with an eye-catching blue label. By taking a hand-lettering approach, 12 Line Studio was able to successfully highlight the brewing company's motto, "Every great beer starts as a theory."

"As the craft beer industry continues to grow so does the way beer is packaged and distributed. The crowler system allows breweries and home brewers to can their beer to order in a cost effective manner. Theory Brewing Co. is a small batch artisanal microbrewery located in the small coastal town of Wells, Maine and reached out to us to design the label for their crowler cans. The guys at Theory have seen a great response from the design and plan to extend the design across some limited edition 750ml bottles."

Maui Brewing Company

Maui Brewing Company (MBC) recently launched new branding and packaging designed to make its unique line-up of beers all feel like one, cohesive family. It’s the result of a nearly yearlong collaboration with The Butler Bros, an Austin-based brand studio, who visited Maui to immerse themselves in the Maui Brewing Company culture.

MacLeod Ale Brewing Co.

Grab a bottle of British brew without leaving California. Designed by Jeremiah McNulty Design, the focus of the packaging was to boldly highlight the "MacLeod Ale" logo, so as to have a recognizable brand that would clearly stand out on the shelf from a distance.

Fieldworks Labels and Crowler

Fieldwork Brewing, a Berkeley, California-based brewery puts their focus on exceptional and honest beermaking. Recently they released new labels and a crowler designed by Gamut, and the response was overwhelming.