Hart’s toned figure and blonde bedhair work exceedingly well for the campaign, which avoids the invocations of poolside-glamour that come with many of 2009’s bikini trends. Instead, it evokes a warm sense of the classic Australian beach beauty; shot amidst the breathtaking surrounds of Haggerstone Island on the Great Barrier Reef.

Click on the gallery below for more pictures from the Seafolly Summer 2009/2010 lookbook.