Aveda Shampure Shampoo

I love this new line by Aveda, I've been using it and it actually does what it says, reduces frizz. It will also make your fried ends feel super soft. It doesn't have a distinct scent like the Shampure line but it has a nice subtl...I love this new line by Aveda, I've been using it and it actually does what it says, reduces frizz. It will also make your fried ends feel super soft. It doesn't have a distinct scent like the Shampure line but it has a nice subtle one.
Who knew I even had frizz, it's not supposed to rain this much in Austin, TX!

"Not too long ago, Aveda came out with their Be Curly line of hair care. The shampoo and conditioner transform your waves into curls. As with all Aveda products, everything smells divine. The Be Curly Curl Enhancer eliminates friz..."Not too long ago, Aveda came out with their Be Curly line of hair care. The shampoo and conditioner transform your waves into curls. As with all Aveda products, everything smells divine. The Be Curly Curl Enhancer eliminates frizz and smooths the cuticles producing envious curls. "