Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path-opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub-readers will benefit from understanding the economic forces behind their work.

Table of Contents Part 1: Introduction Chapter 1: Economics: Foundations and Models Chapter 2: Trade-offs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Chapter 4: Economic Efficiency, Government Price Setting, and Taxes Part 2: Markets in Action Chapter 5: Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply Chapter 7: The Economics of Health Care Part 3: Firms in the Domestic and International Economies Chapter 8: Firms, the Stock Market, and Corporate Governance Chapter 9: Comparative Advantage and the Gains from International Trade Part 4: Microeconomic Foundations: Consumers and Firms Chapter 10: Consumer Choice and Behavioral Economics Chapter 11: Technology, Production, and Costs Part 5: Market Structure and Firm Strategy Chapter 12: Firms in Perfectly Competitive Markets Chapter 13: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 14: Oligopoly: Firms in Less Competitive Markets Chapter 15: Monopoly and Antitrust Policy Chapter 16: Pricing Strategy Part 6: Labor Markets, Public Choice, and the Distribution of Income Chapter 17: The Markets for Labor and Other Factors of Production Chapter 18: Public Choice, Taxes, and the Distribution of Income

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Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make real decisions everyday. This is something all readers can connect to, as they encounter businesses in their daily lives. And regardless of future career path-opening an art studio, doing social work, trading on Wall Street, working for the government, or bartending at the local pub-readers will benefit from understanding the economic forces behind their work.

Table of Contents

Table of Contents Part 1: Introduction Chapter 1: Economics: Foundations and Models Chapter 2: Trade-offs, Comparative Advantage, and the Market System Chapter 3: Where Prices Come From: The Interaction of Demand and Supply Chapter 4: Economic Efficiency, Government Price Setting, and Taxes Part 2: Markets in Action Chapter 5: Externalities, Environmental Policy, and Public Goods Chapter 6: Elasticity: The Responsiveness of Demand and Supply Chapter 7: The Economics of Health Care Part 3: Firms in the Domestic and International Economies Chapter 8: Firms, the Stock Market, and Corporate Governance Chapter 9: Comparative Advantage and the Gains from International Trade Part 4: Microeconomic Foundations: Consumers and Firms Chapter 10: Consumer Choice and Behavioral Economics Chapter 11: Technology, Production, and Costs Part 5: Market Structure and Firm Strategy Chapter 12: Firms in Perfectly Competitive Markets Chapter 13: Monopolistic Competition: The Competitive Model in a More Realistic Setting Chapter 14: Oligopoly: Firms in Less Competitive Markets Chapter 15: Monopoly and Antitrust Policy Chapter 16: Pricing Strategy Part 6: Labor Markets, Public Choice, and the Distribution of Income Chapter 17: The Markets for Labor and Other Factors of Production Chapter 18: Public Choice, Taxes, and the Distribution of Income

Digital Rights

eBook Requirements

VitalSource Bookshelf ReaderMinimum System Requirements:

Windows 7/8, or Mac OS X 10.6 or above

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eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

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Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.