One week ago, Automattic launched a brand-new WordPress-centered video site: WordPress.tv features various screen casts, presentations and tutorial videos on the world’s leading blog content management system. The available clips are bound to water the mouths of beginners and pros, as they range from basic explanations like “How to post a blog entry” to all the advanced presentations held during last year’s WordCamp.

Keeping Automattic’s mission statement in mind, this launch is a huge step in my opinion – videos and screen casts are extremely helpful when it comes to understanding the potential of WordPress:

Blogging is too hard. Through WordPress we?ve enabled millions of people to effortlessly publish to the web. Now we want to enable millions more.

Some of my friends didn’t have any programming in mind when they started their blogs. But it seems that sooner or later almost everyone feels the strong urge to start tinkering with his theme, installing new plugins and so on. So since the technology is a part of blogging, ease of access is the way to go. Now I’m fully aware of the fact that competitors like Typepad take a totally different approach, but to me fading out the underlying scripts doesn’t make too much sense in the long run, and this is why I’m very excited about the new video repository, especially since there’s much more goodness to come:

On WordPress.tv, you’ll find tutorials for both WordPress self-installs and WordPress.com to help you get blogging fast and hassle-free. We?ve kicked things off with the basics ? now you can shape what comes next. Just drop us a line and let us know what you?d like to see added.

There’s a contact form for entering your own videos (just take a look at the guidelines) and a commenting function. Personally, I would like to see two new features added in the near future: a basic editorial “rating” (beginner, advanced pro) and a user rating (WP-Rating might do a great job on that). Once again, congrats to Matt and his team – I’m positive that during the next month a couple of online enterprises are going to copy WP’s idea and open their own niche-Youtubes. Here’s an interview with Matt on the way Auttomatic operates – quite interesting stuff:

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