Ideas At Work! is the blog connection for periodic posts from creative catalyst and idea farmer Bob 'Idea Man' Hooey. It is an informal record of reflections from his travels as he speaks. visit http://www.ideaman.net for more information.

Saturday, August 20, 2005

Alexa Web Search

This is a site that needs to be in your favorites... and if you are serious about being effective on the net, something you work on increasing... increase your traffic ranking... increase the opportunity for others to find you on line.

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The journey of Alexa- The Web Information Company has never been a smooth one. Alexa that has been in the scenario almost from the start of the Web had seen immense growth and popularity and then a pretty morbid phase. However, it went back to the drawing board and sketched out new ways to pull back the company to steadiness. Several new innovations and changes have been made to Alexa since the time of its inception partly to stay in sync with the changing times and demands and partly to combat its competitors. As for example, till some time back the popularity of various websites was measured by the data collected from the users of the Alexa toolbar. However, the company went for a change in April 2008. Today other factors, apart from the Alexa toolbar, are also taken into account to determine the popularity and traffic of a given website. However, the point to ponder is that the “other sources” that are determinant of a websites Alexa rankings are not clearly cut out. They are vague and misty. Nevertheless, Alexa is still one of the most credible and powerful players of the web.

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I draw from a rich wealth of experience in retail, manufacturing, sales, education, and association leadership and management.
I'm the author of ten leadership, career, and business development books, a mini-book series and several ebooks in process.
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