John Hodgman Demonstrates How To Sell Your Book On TV

Comedian and author John Hodgman made an appearance on The Daily Show with Jon Stewart last night to promote his new book, More Information Than You Require, and showed all the folks at home what to do if they ever found themselves in his position.

"Literary immortality comes at a price," Mr. Hodgman said. "Book promotion: the demeaning ritual known as the television appearance where the solitary genius is forced to hold conversations with the likes of—well, what’s your title again, Jon? Master of ceremonies? Comedy barker? Oh yes, cable jester."

Mr. Hodgman’s most practical advice comes down to this: Make an energetic entrance, and make sure to open with an anecdote.