The new multi-year deal with Universal Music Group will mean that some new album releases on Spotify will only be available to paid subscribers. New singles released will continue to be available for free users. The exclusivity to paid subscribers, however, will only be for the first two weeks of release and will be up to the artists:

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This partnership is built on a mutual love of music, creating value for artists and delivering for fans. We will be working together to help break new artists and connect new and established artists with a broadening universe of fans in ways that will wow them both. We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy. Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy.

As noted in the previous report, inking new deals with the major labels, all of which own a small share in the company, is thought to be part of Spotify’s strategy that will allow for an IPO in the near future. Spotify still needs to renew its deals with the other two major labels, Warner Music Group and Sony Music Entertainment.

The move is definitely a notable change for Spotify’s service as it continues to be one of the only major music streaming services offering a free ad-supported tier as Apple Music and competitors continue to require a monthly paid subscription after a free trial. Check out our recent comparison of Apple Music versus the competition.

About the Author

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.