Taylor Swift has — what's the word for it? created? lent her name to? — gotten involved with Keds, and will be getting a Ked of her own when she launches her upcoming album "Red" later this month.

The Swift-branded Ked will be Red (congrats to whoever first noticed that complex rhyme and decided to build an entire marketing initiative around it) both in name and in hue, and it'll go on sale exclusively online the day of the album release (October 22) on keds.com, taylorswift.com, nordstrom.com, and journeys.com.

It's easy to roll your eyes: what kind of idiot buys their footwear on a pop star's suggestion? Well, apparently an idiot like me. Taylor Swift's pitch buried its little feet in my heart and led me to long for Red Keds:

“I’ve been a fan of Keds for years, because they have two of my favorite elements of great style — they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with. I think they add something casual and cool to your look, and the new colors and patterns are so eclectic. I love pairing them with vintage looks.”