Tweeting Without Fear

How Three Companies Have Built Their Twitter Strategies

By

Elizabeth Holmes

December 9, 2011

Who would have thought typing such short messages could be so tricky?

By now, even the stodgiest companies have found their way onto Twitter. They have discovered it isn't just another marketing channel with a funny name, it's more like a conversation they need to join or risk losing influence over how consumers view them or their brands.

The...

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In the age of Twitter, companies have to engage with their customers on the public social platform. But there are some high-profile ways things can go wrong, Elizabeth Holmes reports on The News Hub. Photo: Getty Images.