The coolest kid in Redlands celebrates Halloween every day during #DressUpWillowMonth

Good news! It’s October and that means its #Willoween, a.k.a. #DressUpWillowMonth on social media.

Photo: Gina Lee Instagram

Willow, the 6-year-old daughter of Redlands photographer Gina Lee, started charming us as a baby in her costumes — see her as Paddington Bear and an employee at Hot Dog on a Stick — and is now nationally known for her annual month of personality portrayals.

Often joined by her dad, Inland Empire videographer Christopher Lee, her bestie Cooper, and other friends and family, Willow has caught the eye of the nation dressing up as Kate and William, the Morton Salt girl, Richard Simmons and Red from Orange is the New Black, just to name a few.

Photo: Gina Lee Instagram

She has been highlighted on the local ABC7 news and featured in People magazine and on Good Morning America. As the month starts, Willow has shown she won’t disappoint for this season of #Willoween, posing as Mister Rogers in his iconic cardigan sweater. Follow #dressupwillowmonth #Willoween and Gina Lee on Instagram. —Jennifer