Try Stop & Shop’s Own Brand Products This Summer

Upcoming challenge encourages customers to compare quality and value against national brand

Stop & Shop is once again challenging customers to put their Own Brands products to the test this summer in the Buy Theirs, Get Ours Free Challenge. During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products for free!

“Earlier this year we ran a similar promotion highlighting a variety of Stop & Shop Own Brand products,” said James Keenoy, director of marketing and external communications. “Customer feedback was very positive especially when they discovered the great quality and value when trying our products.”

In time for summer travel, family reunions, picnics and preparations for students returning to school, products in this summer Buy Theirs, Get Ours Free promotion include BBQ sauce, peanuts, pretzels, tortilla chips, lunchmeat, fruit juice, crackers, chicken nuggets, and corn flakes. The promotion also includes health and beauty care items such as diapers, sunscreen, laundry pods, tissues and mouthwash. A complete listing of eligible sale items can be found in store and in the weekly circular available online at www.stopandshop.com. On average, customers can expect to save 10 - 35% by purchasing Stop & Shop Own Brands instead of the national brand. For customers who may want to try before they buy, all Stop & Shop stores will sample select Own Brand products in-store on the weekends.

All Stop & Shop Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a Stop & Shop shelf!