Most of us in the Internet marketing world are familiar with the joys of multiple random Google updates every year. Sometimes they're small and relatively easy to compensate for, other times it can take an overhaul of a site or content to make it right.

The best part about Google updates is that they are relatively unannounced and exactly what changes are made are never given to the public. Most update changes are discovered from members of the SEO who notice the change in their analytics and run tests to see what it takes to bring their rankings back up. As part of this community, we know it can be a lot of effort and time consuming to run these kinds of tests and then implement new strategies based on the results.

Quite frequently we have small business owners, and often entrepreneurs that come to us for SEO work. As much as we love doing this work and have had great success with it, there is the occasional person’s heart we have to break during the initial SEO meetings. Here is how you can make sure yours won’t, at least if you want to make sure you are not wasting money.

That is the subject or first line in many emails that you will see coming into your mailbox. We have clients that forward these emails to us and have people that call us and ask about this. So we figured it was time to explain why you should just delete these emails and pretend you never saw them.

There are many people out there that think PR is slowly fading, that it is a field that is no longer as important as it used to be, we beg to differ! PR is still a vital part of your marketing, the only thing that has really changed, is where you content is distributed and more importantly how it is used.

They are on a roll with updating the algorithm, trying to make things better for their users. As much as we appreciate Google working on this, we understand that it may create problems for the SEO people. But this is once again good news for you and your small business, as this update now will try to rank more time relevant content first.

No we are not asking if Pay per click campaigns suck, but rather if you think they will drain your budget like a vampire would drain your blood. The truth is that pay per click campaigns, can be your best friend or your worst enemy. It all depends on how you have it setup and what you need as far as a return to make it worthwhile. Here is some more info on how this all works.

Over the last few weeks there has been a lot of talk about the algorithm change Google did and the effects it has had on website rankings. Not too any surprise the outcries are coming from websites that have relied on being found on Google, and made money from selling ads on their websites, are complaining the most. But what does this really mean, once you get past all the chatter out there of how in-just Google is by doing this.

Recently more and more small business owners have told me how PPC (Pay Per Click) campaigns are the money devil in disguise. How they setup their campaign, or has yellow companies set them up, and it costing far more than what they are getting from it. So are Pay per Click the devil in disguise, or could there possibly be more to the story?

Recently it crossed my mind that many people that are selling SEO services out there have a hard time telling people what it is they really do. Does it help to make it seem like what you are doing is rocket science? Well, SEO is not rocket science and neither is the reason for why you should consider doing at least the basic SEO or hire someone to do it for you.

It always seems like small business owners are late to catch on to certain types of marketing and PPC or Pay pr click is no exception to that. Granted many small business owner have been using 3rd party services to manage their PPC, but never fully understood its full potential. So is local PPC a rip off or is the greatest thing for small business owners that want to market since the direct mail piece?

42% of all consumers look for your business online before they do business with you. Does your website make the cut? Most small business owners have no idea of how much business they are loosing every day because their website is not up to par. It is really a shame that this happens as much as it does on a daily basis.

Following up on the changes on Google, there has been a trend of comments and advisements made to the webmasters of new and developing markets. This brings up some very interesting questions. Are the “old” SEO techniques becoming obsolete, and are SEO experts justifying the way they do things instead of adapting to what Google is doing?