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More series should do things like this, getting the audience involved in a positive fashion

In the world of gaming there's already a few examples:
"The world ends with you" did something similar, as well as "Ougon Musou Kyoku", Amplitude Studio is constantly asking for feedback from the community and so on.

Perhaps this trend will become more popular among anime too. From a marketing perspective is quite a nice move, that's a lot a free advertisement, the main obstacle is the legal issue about intellectual properties.

If they decide to dub this show, what would you think if they somehow got Billy West to play Pinion and use his Zapp Brannigan voice? (Yeah, I know Billy West doesn't usually do anime; just speculating.)

It's around what I expected. Gen's name alone is probably good for 5K or more, unless some Kokoro Connect-level controversy sinks the project or the show is simply terribad, and neither of those two applied to Gargantia. However, for an anime original to get over 10 K, it usually needs to get a bigger and stronger reception than what Gargantia received.