case study: Killabrew

Client Description

Killabrew Saloon is a bar and restaurant located in New Hartford, N.Y. Serving a wide variety of food and drinks from traditional Irish pub fare to craft beers from all over, Killabrew has found success over the years because it is an intimate neighborhood bar with a longstanding history in the market.

MPW was asked to:

Create a new, modern logo

Create a new, user-friendly website that appeals to current and future customers

Showcase Killabrew’s new and traditional menu items

Add a calendar function to store and promote event information

Challenge:

Killabrew struggled to create and maintain an aesthetically pleasing and functional website with an overarching brand for a cohesive customer experience. Their former website design was not mobile-friendly, making it difficult for potential customers to find and navigate their site from their smart phones.

Approach:

Through an initial discovery phase, we created a website with features the customer would want to see and read. An example of this strategy was breaking the full menu down into appropriate categories with individual entrée descriptions. This would take the place of a PDF version of their in-house menu. We also wanted to create a logo that would match client expectation with the customer’s real-world experience at Killabrew. The direction we took was to create something that was more modern and simple.

Recommendations:

In order to solve these problems, MPW created a user-friendly, one-page style website with the necessary features outlined by the client during the initial discovery phase. In keeping the design to one page, it is easy for people to navigate on a smartphone, without much scrolling. The calendar feature allows the client to easily add new events, while also allowing the user to see the entire month line up. We also created and claimed a Google+ page to help Killabrew show in the Google local listings against any of their competition. The Google+ page also relays reviews, hours, and a map of the location for customers to easily find the business.

Results:

The client has received positive feedback from a large number of its current customer base. They have also noticed an increase in new customers who have found Killabrew online through organic searches for both events and local eatery options. Another noted improvement from the Killabrew management staff is customers are now coming in for late night food and drinks, having found the hours listed on the Google+ page.