Young Minds For Gender Equality : The Business Bulge

In time for International Women's Day, DDB New York created a new ad campaign for the Young Minds for Gender Equality Foundation (YM4GE), aiming to flip the status quo of the gender pay gap. Titled "The Business Bulge," the intentionally ridiculous campaign delivers impact through awkward humor with a series of online videos, social posts and a campaign website. Agency: DDB New York VIEW THE CONFERENCE SPOT VIEW THE FAQ SPOT VIEW THE ACTRESS SPOT VIEW THE MALE SPOT VIEW THE CEO SPOT VIEW THE GENERAL SPOT