NEW YORK, NY - MAY 02: Beyonce attends the "Manus x Machina: Fashion In An Age Of Technology" Costume Institute Gala at Metropolitan Museum of Art on May 2, 2016 in New York City. (Photo by Mike Coppola/Getty Images for People.com)

Getty Images for People.com

When Beyoncé Knowles released Lemonade last month exclusively to Tidal, the music streaming service her husband Jay Z has owned since 2015, fans unsurprisingly took to the service to stream the artist’s latest work. By putting her album on the struggling platform, Beyoncé, also a partner in Tidal, made it clear she controls where people listen to her music.

And it seems to have worked. Although Lemonade quickly became available for purchase on iTunes, Tidal, still its sole outlet for streaming, saw its user base grow by 1.2 million new users, including those who signed up for free trials, according to data the company provided to The New York Times this week.

Per Tidal: the record has generated 306 million global streams of songs from the album, the most popular tracks being “Sorry,” “Hold Up,” “6 Inch,” and “Don’t Hurt Yourself.” The visual album has been streamed 11 million times. According to the Times report, 75 percent (about 229 million) of the streams have come from the United States. Tidal is accessible in 46 countries.

As the Times notes, Lemonade streaming on Tidal has come at a particularly crucial and competitive moment in streaming. The album debuted at the number one spot on the Billboard album chart before Drake’s Views took over. While Lemonade is projected to drop in streaming numbers throughout the next week, the increased Tidal numbers prove that Beyoncé does, for spring 2016 at least, run the world.