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Hamstrong is a hamster that is imprisoned in an animal testing lab against his will and seeks any means necessary to escape and bring freedom for the other animal captives. After witnessing mistreatment to his fellow animals, Hamstrong decides to seek revenge and uses his intelligence and courage to outsmart his captors and rescue his friends. The series was designed to educate youth and will use a combination of truth and humour to educate viewers on why animal cruelty is wrong.