Preview

Notes

3.

A ridiculous, almost infinite number of books on “the industry” are published each year. Ignore nearly all of them. You’ve got too much else to read. Some of the titles you might actually want to pay attention to are listed here. Some of them are not necessarily about the industry. They are about social, cultural and technological changes that require attention. For a fantastic, all-round account of why creativity matters more than ever today: A Whole New Mind: Why Right-Brainers Will Rule the Future, by Daniel Pink (New York: Riverhead Books, 2005).Google Scholar

For an exceedingly intelligent examination of the origin and meaning of social media and the impact of digital technology on the way people behave in general: Here Comes Everybody: The Power of Organizing without Organizations, by Clay Shirky (New York: Penguin, 2008)Google Scholar

And for what that change in behavior means to society Cognitive Surplus: Creativity and Generosity in a Connected Age, by Clay Shirky (New York: Penguin, 2010).Google Scholar

For the most raunchy and brilliant novel that has anything whatever to do with the ad industry: Money, by Martin Amis (New York: Penguin, 1986)Google Scholar

If you just need something great to read and haven’t read it yet: Blood Meridian: Or the Evening Redness in the West, by Cormac Mc-Carthy (New York: Vintage, 1992).Google Scholar