Bet El is a Dominican based company dedicated to the careful transportation of domestic agricultural products. The work commission was a rebranding of their 35 year old identity. The client was looking for a modern, relevant and strong look. After various iterations they went with a clean and bold display of their brand name, complemented with sharp geometric shapes resembling simplifications of field crops seen from above. These shapes allowed for more dynamic look, giving the illusion of movement which was obliviously signifcant for this brand.