The Internet is weird because the internet is people. Facebook recently released a massive amount of data about what people like as part of their new Audience Optimization tool - and The Verge was kind enough to give us a tour of what they found. The idea is that FB's new tool allows you, as a marketer, to target your audience according to what interests them. For example, did you know that more people are interested in a J-Pop duo called Puffy Ami Yumi than Beyonce? The tool offers three key features: Preferred Audience (allows publishers to add "interest tags" to their campaigns based on topics and sub-topics of interest to their audience), Audience Restrictions (which isn't a new tool at all, but allows publishers to use the audience-limiting capability of the tool alongside Preferred Audience, and Audience Insights (a post-by-post, interest-tag-by-interest-tag reporting of performance.)

Take a look at Facebook's announcement, and don't miss The Verge's piece, either. It's pretty enlightening.