Meta Keywords

Advice for Choosing the Best Names

In this lesson you will get meta keywords advice for choosing the keywords for your individual pages.

This is important because it will help determine your search engine
rankings for these pages, which in turn will increase your overall
website traffic.

In our last lesson, we discussed the importance of organizing a website
into a logical three level structure.

You home page describes what your
website is about and leads your visitors to the different sections of
your site.

These various sections point visitors to the individual pages
that relate to each section. And these individual pages make up the third
level of your website.

How to Name Your Pages Using the Meta Keywords

Once you have set up the basic layout of your website, it is
beneficial to choose the most important keywords for each individual
page.

This will help you pinpoint exactly what each page will be about,
plus it will help you write the title and description of each page when
you begin to build your website.

More importantly, this list of keywords for each page will be used in
your meta keywords tag (don't worry if you don't know what this means
because we will cover it in our discussion on building individual
pages).

Get at least three keyword phrases for each page.

Ideally, you should try to get at least three keyword phrases for
each page of your website. You will also want to add some general
keywords that relate to your topic, but aren't specific to your
individual topic.

The reason for this is that you don't want to have too
many keywords or repeat the same keyword over and over. When you begin choosing your keywords for each individual topic, you
want to start with your most specific keyword phrase.

You can then add
another keyword phrase that is slightly different from your first
keyword (such as a singular or plural version). After this, you can add one or two general keywords that are related
to your website topic and the specific page.

The reason for doing this
is that it allows search engines to find your page through word
combinations. Your general keywords are the ones that have a high
demand.

Naming Your Homepage

First we will start with the meta keywords for your home page.

This should
be fairly easy if you used your keyword research to help refine your
website concept and choose your optimal domain name.

Your most important keyword phrase will probably be the keywords from
your domain name, which is the main focus of your website.

You can also
add more general keyword phrases that are related to the main keyword
phrase for your site. You can also use variations of your specific
keywords, such as singular and plural versions.

For example, we will apply the meta keywords advice to our
hypothetical cat supply store.

As you can see, the most profitable keyword phrase is cat supply, so
this will be our first keyword phrase.

We will then add our other
keywords, which are variations and general keywords, separating them by
commas. For our example, our keyword list would be: cat supply, cat,
kitten, pet supplies, cat products.

As you can see, we have added some more general terms, such as cat,
kitten, and pet supplies.

These are keywords that are in high demand,
and will yield targeted traffic when someone searching types in a word
combination, such as pet supplies for cats.

Using the above meta keywords advice process, you can organize your keyword phrases for your homepage.

Second Tier Page Naming

Now we will work on the keyword phrases for your second level
sections of your website.

When you researched your keywords, you were
able to group the keywords according to related terms.

Each group of
these related keywords will belong to a separate section of your
website. You also probably discovered keywords that were similar to your main
key word for each section.

You can use these similar or related keyword
phrases to build your keyword list for your second level sections. For our cat supply store, we discovered that cat food was a
profitable term.

We will use this as a section of our website. Here are
the keywords that focus on the term cat food in general, using our meta keywords advice (opens new browser window).

As you can see, our most profitable keyword phrase is "Compare Cat
Foods".

Even though we could get a good search engine ranking with this
keyword phrase, it might better serve as a level three page for this
section.

Our next most profitable keyword would then be "best cat
foods". This can be our main keyword, followed by related and general
keywords, in this fashion: best cat foods, feeding cats, cat food, cats,
kittens.

Third Tier Page Naming

After you determine the main keywords for each of your individual
sections of your website, you can work on the keywords for the pages
that will belong in each section.

Using the same method as above, choose
the main keyword phrases for each page, followed by the less profitable
and more general keywords.