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Photograph of newspaper clippings advertising the Broadway Department Store, Southern California, 1925. "Broadway Department Store to Act as Host; Zoellner String Quartet; Runer and Story Duo; Harmony Male Quartet; Tommy Tibbets and his Rendezvous Ballroom Orchestra, Identity of Mystery Violinist to be Revealed; Broadway Department Store Will Be KHJ Host; Jules Lepske violinitst and Leader of Philharmonie Quintet; Mysterious Soprano of R H J; Friar's Inn Orchestra; Helen Mead Little Flutist; Dick Winslow, screen Juvenile reporter; Micky McBan, screen Juvenile; Arthur Raymond, Hill Tenor; Orpheus Four; Concert Arranged by J. Howard Johnson; Baby Murial MacCormac, screen Juvenile; Tune In Tonight on KHJ (The Times); The Broadway Department Store's Monthly 'Greater Broadway Day' Radio Concert; 8:30 to 10:30; Tonight The Broadway will present its fourth Greater Broadway Day air concert over the 'Times' broadcasting station, KHJ. The program, in honor of Thursday, May 14th (Greater Broadway Day) will be given between the hours of 8:30 and 10:30. As usual, the artists participating number some of the finest vocal and instrumental talent in Southern California. A special feature will be the appearance of the Mysterious Violinist, one of the world's greatest, in her second concert on any Radio Station. Tonight is the night the KHJ authorities have selected for making he identity known to Radioland.; ARTISTS WHO WILL PRESENT THE PROGRAM: Zoellner String Quartette, Claire Mellonino, Pianist, Marguerite Riner and Cordelia Story, Vocal Duets, Harmony Four, Male Quartette and the Mysterious Violinist (One of the ‘World’s Ten’ but – Who is She?); Time Will Tell – and the Time is 8:30 Tonight; The Broadway Department Store; Broadway, Fourth and Hill; Arthur Letts. Jr., President; Radio Broadcasting Activities; Broadway Department Store to Give Program; Major and His Forum Roof Ballroom Orchestra; Forrest J. Major, Leader; The Aloha Trio; George Lipschultz, Violinist; George Skultet Sky, BassC; Helen Lewyn, Pianist; Margaret Minor, Pianologues; Jennie Durkee, Ukulele; Louis F. Klein, Hamonica, and Auto-Harp; K-H-J, The Times; Radiophone; Today’s Program; 12:30 to 12:45 p.m. Program presenting the Aloha Trio, playing through the courtesy of the Dragon Cage. 12:45 to 1:30 p.m. Broadcasting the program of the Advertising Club from the ballroom of the Biltmore. 1:30 to 2 p.m. Program presenting Major and his Forum Room Ballroom Orchestra, F.J. Major, Leader. [ilg] to [ilg] p.m. Broadcasting [ilg] Concert Orchestra from the Supper Room of the Los Angeles Biltmore. Edward Fitzpatrick, leader. [ilg] to [ilg]. Weekly visit of the Radio Station—Queen Titania and her [ilg]. Louis F. Klein, harmonies. [ilg] to 7:45 p.m. Bertram [ilg]. [ilg] to 10 p.m. Program presented through the courtesy of the Broadway Department Store, presenting the [ilg]; We surely enjoyed your program and we got completely fooled with the first number of the ‘Bdwy Babies’ really thought they were a ‘[ilg] of kids’ your program on Tuesday night, also was very beautiful. Come again soon and often with both kinds over K.N.X. Very sincerely, Emily M. Douff, 818 Crestmore Pl, Venice, Calif.; Gentlemen: I want to [ilg] APPLAUSE CARD, of the Program [ilg] I wish to especially comment the following: The experiment with Lucie Moten with [ilg] was good [ilg] to me her tones were better although [ilg] engaged all her songs, Location: [ilg], Address: 947 N. Vine [ilg], City: Ontario, Store: Calid.; Dictogrand, Radio Loud Speaker, [ilg], Price: 4.50, [ilg], Say it with “APPLAUSE CARDS”, [ilg]; The Broadway Department Store: Competing for trophy #4; Introductory Sale of, 750 4 Tube Echophone Radio Sets; Radio Sales, How They Pulled-; Advertisement No. 1--: Designated ‘An Introductory’ Sale of 750 Echophone Radio Sets. This sale followed immediately on the heels of two great radio sales in Los Angeles held by other stores at a time when it seemed that the public was well supplied. Every one of the 750 sets were sold in a single day. 3 papers carried the copy. The real distinguishing feature of the sale was the orderly manner in which customers were taken care of. On arrival in the department the customer was given a card with a number on it, and directed to a place where more than twenty tables were provided for making out contracts. Radios were sold with the understanding that they would be delivered within 18 to 21 days. Tubes were delivered later by service men. Each customer was given a leaflet entitled, ‘How Your Radio Will be Delivered and Installed.’ Advertisement No.2--: Offered 1000 sets in an ‘Encore Sale’ while these were not disposed of in one day, they were everyone sold within ten days.; Sunday, May 17, 1925, Los Angeles Examiner----A Paper For People Who Think; Section Page 13; The Broadway Department Store is Open All Day Saturdays! Store Hours: 9 to 5:30; By Popular Demand, Encore Sale; Radio Satisfaction Guaranteed by The Broadway Department Store, 8th Floor—The Broadway; SLIGHTLY more than a month ago, following a thorough investigation and research, we offered for sale for the first time exactly 750 of these identical radio sets. That quantity represented all we could possibly obtain at that time. In a single day we sold them out completely. Many persons who could not attend that one-day sale; those who came too late and many friends, neighbors and relations of those fortunate enough to secure sets have since besieged us with requests to have another sale.; In view of this tremendous popular demand we prevailed upon the manufacturer to let us have a thousand more of these sets for this encore sale. We are going to offer them at the same remarkably low price, $79.50—and on the same unusually low terms of payment, $10 down, balance $5.00 a month; What Echophone Owners Say!; A few expressions from persons who purchased Echophone Radios at our last radio sale: ‘It’s a dandy set, I am well pleased’, ‘It has lots of volume and a wonderful tone.’, ‘It gives me no trouble and is always ready to entertain us.’, ‘Mother just lives with her Echophone. You have no idea what it means to her, as she never leaves her room.’, ‘Even better than you represented.’, ‘You didn’t guarantee and distance, but I get it. I am more than pleased with my Echophone.’, ‘It is very selective and satisfactory.’; Echophone Loudspeaker is Neat and Attractive; Sketched from actual photograph of Echophone Radio Set with loudspeaker and tubes (Batteries are enclosed); Echophones Are Portable—Easy to Carry; 1000 Standard Equipped Echophone $79.50, 4 Tube Radio Sets; Remember—the Echophone is not an experimental set; not a discontinued model or make, but—a thoroughly tested and proven set with standard equipment.; Genuine Standard R.C.A. Tubes, Standard Eveready Batteries, Artistic Echophone Cabinet Loudspeaker with Dictograph Unit, insuring rich tonal quality.; Delivered to You Completely Equipped As Follows: Echophone Cabinet Loudspeaker: Harmonizing with the Echophone. Equipped with Dictograph unit, insuring rich, distinct tonal quality. No objectional horn visible.; Desk Style Cabinet: Easily accessible for running. Compact. Nest. Mahogany finish. All batteries enclosed.; Vernier Tuning Controls: Enabling the most accurate adjustment with a minimum of effort. Although very selective, the operation is so simple that this receiver is adaptable to use in any locality.; Licensed Under Armstrong Patents: Echophone 4 Radios are made under ‘Armstrong License.’ Owned by the Westinghouse Co.; Eveready Batteries: Insuring minimum operation expense. Dry cells exclusively; Genuine Standard R.C.A. Tubes: Otherwise known as the Westinghouse Radiotrons. Four of these. Tubes will be delivered and installed by service men., RCA; Extra Selectivity! Maximum Volume and Tonal Qualities; On the Echophone you can easily tune out stations you do not desire to listen to; the tuning controls are so very sensitive that a slight touch is frequently all that is necessary to tune out undesired reception. Ask any of the 750 persons who brought Echophones at our last sale what they think of Echophone selectivity.; Sale Will Be Held on the Eighth Floor, Take South or East Elevators, Ample provisions has been made in promptly and efficientlu care for all orders. No tedious waiting. Extra salespeople and extra service facilities have been provided; $10 Down, $5 Balance a month, Terms so very easy that every home can now share the delights of a good radio receiving outfit.; The Broadway Department Store; Broadway, Fourth and Hill; Arthur Letts. Jr., President; Sunday, April 12, 1925; 10. Radio satis[ilg] [ilg] The Broadway Departmen [ilg]; [ilg] easy [ilg] [ilg]e can [ilg] [ilg]e de-[ilg] [ilg] radi[o] [ilg] [ilg]t [ilg] [ilg]or[ilg]; June 17, 1925., We wish to expres our appreciation for the [ilg]gram received from your station between 9 to 10 PM and sponsored by the Broadway Dept. Store, and want to especially command the following. The UkuleleLady, My Daddy, Bert Williams invitation and [ilg] Carvallis selections, Hoping to hear them again, we [ilg]. Yours very truly, Mr and Mrs H[ilg], 227 West 75th St. LA; 569 [ilg] Street, Topanga, California, Mr. and Mrs Cohanles E. Pacher thanks the Broadway Department Store for the-pleasure of [ilg] this Lucie [ilg] [ilg] KHD [ilg], June 11th, 1925; 2am [ilg] June 10-25, I want to thank and congratulate the Broadway Dept. Store for their fine programs; Yours Truly E.H. Richardson; How Your Radio Will be Delivered and Installed, The Broadway Department Store, Music Department, Eighth Floor” -- on advertisements.