What Will You Celebrate?
Launches at Disney Parks in 2009

What Will You Celebrate?

Beginning
January 1, 2009, Disneyland Resort in California and Walt Disney World
Resort in Florida will invite guests to celebrate their lives' special
moments  large and small  with family and friends at the place
where dreams come true. Crowning the celebration is a Disney Parks first:
Guests can receive free admission to one of the Walt Disney World
or Disneyland theme parks on their birthday in 2009. All it takes is a
valid ID including proof of birth date. (Guests who already hold a multi-day
ticket or an annual pass that they will use on their birthday can choose
an alternate birthday treat instead, but will not be entitled to a cash
refund or credit.) Guests can get more details and start the process by
registering their birthdays at www.disneyparks.com.

Here's
how the What Will You Celebrate? program works, according to the
official Disney website:

Q:
When does online registration begin and end?
A:
You can begin registering your birthday for free admission on your birthday
in 2009 on September 18, 2008 and runs through December 31, 2009.

Q:
Is there any age requirement for online registration?
A:
Yes, you must be 18 years of age or older to register your birthday. If
you're under age 18, you need to have an adult in your household register
your birthday for you.

Q:
Do I need to register online prior to going to Walt Disney World®
Resort to receive free admission on my birthday in 2009?
A:
As long as you have valid identification, including date of birth, you
can take advantage of this birthday offer at the Walt Disney World®
Will Call windows. The reason for registering your birthday online is
to save you time. You won't have to wait while you fill out the forms
at the Will Call windows.

Q:
What kind of identification do I need to show at the gate?
A:
If you're age 18 or older, proper ID would be a Driver's License, State-issued
or Government-issued photo ID, or a Government-issued Passport. If you
are under age 18 and don't have any of the above mentioned ID, an original
or certified copy of a Birth Certificate is required.

Q:
I can't come on my birthday. Can I use the free admission on your birthday
ticket on another day?
A:
Unfortunately, no. The free admission on your birthday ticket means just
what it says. It's only good for free admission on the Ticket Holder's
birthday.

Q:
What ages are covered in this offer?
A:
This offer is good for anyone over age 3.

Q:
Why are children under 3 excluded from this offer?
A:
Children under 3 are not required to have an admission ticket to enter
the Theme Parks.

Q:
My children don't live with me, but I'd like to sign them up for free
admission on your birthday tickets. Is that possible?
A:
Yes.

Q:
Do I have to be a resident of a particular state in order to take advantage
of this offer?
A:
No. The offer is valid for all Guests, regardless of the place of residency.

Q:
What if my birthday falls during our visit, but it is not on the first
day. Will I be able to pick up my ticket or other options on the first
day of my arrival?
A:
You can visit our designated "Will Call" windows at any of the
four theme parks to pick up your free birthday ticket, but it must be
picked up on the actual date of your birthday to receive the benefit.
Also, other Birthday benefits such as a Special Birthday FASTPAS®
or a Birthday Fun Card must also be picked up on the actual date of your
birth to receive the benefit.

Q:
Can I upgrade my free birthday ticket to another ticket type?
A:
Yes, the free birthday ticket may be upgraded to another ticket type on
your birthday. However the celebrant is responsible for the incremental
cost and the new ticket may only be used by the celebrant. In addition,
the One Day/One Park Ticket good for 12 months (an option for select Guests)
may not be upgraded.

Q:
I am a Passholder (or have a valid Multi-Day Ticket or a Seasonal Pass
that I will use for admission on my birthday in 2009), so I don't need
to take advantage of this offer. If I register, is there anything else
I could receive on my birthday?
A:
Yes, you have several options which are available for you to select once
you arrive at the Park with your confirmation message and your proper
ID. You can receive:

* A special birthday FASTPASS® badge+ for certain attractions at the
Theme Park you visit on your birthday; or
* A 1-day Magic Your Way base ticket for you to use any time until your
next birthday; or
* A birthday fun card in an amount equal to the price of a 1-day Magic
Your Way base ticket* for you to use on your birthday for merchandise,
recreation or fun activities at select participating locations at Walt
Disney World® Resort.

*Ticket
price at gate, excluding tax. Adults receive card in the amount of an
adult ticket; children (ages 3-9) receive card in the amount of a child
ticket. For terms and conditions of the card and details on participating
locations, click here.

+The
number of birthday FASTPASS badges issued is limited and may not be available
after 11am. Valid Theme Park admission required. FASTPASS for birthday
celebrant and up to 5 members of his/her party.

More
on the Birthday Fun Card, courtesy of AllEars.Net columnist Anita
Answer:

Q.
Where can I pick up my Birthday Fun Card?
A. The BFC can only be picked up at the special Birthday Will Call window
outside of the four major theme parks.

Q. Do I have
to pick up my BFC on my exact birthday?
A. Yes, unless you were born on February 29, in which case you can choose
between February 28 and March 1 as your pick up date.

Q. How much
will the BFC be worth?
A. This may change if ticket prices increase over the course of the What
Will You Celebrate? promotion, however, currently they are equal to the
price of a One Day Magic Your Way Base Ticket. As of today, that would
be approximately $75 for adults, age 10 and over, and approximately $63
for children age 3 to 9. Children younger than 3 do not require a ticket
for park admission, so will not receive the BFC benefit.

Q. Does the
BFC ever expire?
A. When the program was first announced, the BFC had to be used on your
birthday, however that announcement was amended on 12/31/08 and
the BFC no longer has an expiration date. NOTE: In the official fine print
of the brochure given to BFC recipients, Disney makes it clear that they
reserve the right to change the program in any way at any time without
notice, so at some point in the future, the BFC may indeed expire if Disney
wants it to.

Q. What can
I use the BFC for?
A. According to the official brochure, the BFC can be used for things
like: Merchandise at Disney-owned locations, stroller, wheelchair and
ECV rentals, certain recreational activities, the Bibbidi Bobbidi Boutique,
prepackaged food items like chips or candy at merchandise sales locations,
Photopass services, golf cart rentals at Fort Wilderness, etc. When in
doubt, ask first before trying to use your card for payment!

Q. What can't
I use the BFC for?
A. According to the brochure, the BFC cannot be used for food or beverage
service (accept as noted above), Disney gift cards, Disney Dollars, alcohol,
cigarettes, resort folio charges, spa services or products, or personal
services like face painting, caricatures, hair braiding or wrapping. In
addition, the BFC may not be used at the following locations: the China,
Japan, and Morocco pavilions at World Showcase, Arribas Brothers, Basin,
Basin White, Cirque du Soleil, Curl by Sammy Duval, Ghirardelli, House
of Blues, Hoypoloi, LEGO Imagination Center, Magic Masters, Magnetron,
Niki Bryan Spas, Orlando Harley Davidson Store, Planet Hollywood, Rainforest
Cafe, Richard Petty Driving Experience, Rubio Balloon Arts, SD Watersports,
Sosa Cigar, Starabilias, Sunglass Icon, Surrey Bike Rental, Virgin Megastore,
Wyland Galleries and any other locations or kiosks that are not owned
and operated by Disney. Once again, when in doubt, ask first!

Q. Do I have
to use the balance of my BFC in one location?
A. No, you can use it in multiple eligible locations.

Q. If I don't
use the entire amount, can I get cash for the remaining balance?
A. No. You cannot redeem the card for cash under any circumstances. In
addition, I also found in the fine print that you cannot exchange the
card for cash with anyone anywhere, so don't even think about putting
your card on eBay or other such sale/auction sites, OK? The BFC is intended
for the recipient's use only.

Q:
What are you going to do with my birthday information?
A:
The information we are collecting will be used to expedite the process
of validating your date of birth once you arrive at the designated Will
Call windows with valid ID.

Q:
Do I need to register online prior to going to Walt Disney World®
Resort to receive free admission on my birthday?
A:
As long as you have valid identification, including date of birth, you
can take advantage of this birthday offer at the Walt Disney World®
Will Call windows. The reason for registering your birthday online is
to save you time. You won't have to wait while you fill out the forms
at the Will Call windows.

Q:
What if my birthday is on February 29?
A:
You may take advantage of free admission on February 28, 2009 or March
1, 2009.

OFFICIAL PRESS RELEASES

In
2009, Disney Parks will help guests commemorate special moments in their
lives in a what that the whole family remembers together!

Celebration
buttons at Disney Parks will enable Cast Members and Guests to join your
celebration!

New
in-park decor will invite guests at Walt Disney World and Disneyland to
"Celebrate Today!"

NEW
YORK (Sept. 18, 2008)  Everyone who visits a Walt Disney World Resort
or Disneyland Resort theme park on their birthday in 2009 can get in free,
as Disney Parks embraces a newly identified family travel trend called
celebration vacations.

In
this new national trend, American families are hitting the road to mark
lifes special occasions  birthdays, anniversaries, graduations,
reunions and more  with a celebration vacation. In 2009,
Walt Disney World and Disneyland Resorts will lead this growing trend
with new entertainment and services that allow guests to turn their personal
milestones into magical Disney experiences.

And
to kick it all off  a first-ever opportunity for guests to receive
a free ticket to one of the Walt Disney World or Disneyland theme parks
on their birthday in 2009.

Birthdays
are the one occasion that we all share every year, said Jay Rasulo,
chairman of Walt Disney Parks and Resorts, at an announcement event today
in New York. We thought a free birthday ticket would be the icing
on the cake as we extend this new celebration vacation trend
to Disney Parks.

Disney
parks provide the perfect setting for this new style of vacation that
celebrates the special occasions in life, Rasulo added.

Whether
a guest is celebrating a birthday, an anniversary, Quinceañera
or any special occasion, Disney parks already are filled with favorite
characters, world-class attractions and entertainment, and legendary guest
service  exactly the something for everyone that trend-watchers
say families look for in a celebration vacation.

The
special moments in your life become truly magical when you celebrate at
a Disney park, Rasulo said. Sharing a milestone at Disney
connects families, friends and generations.

Nationwide
Survey Reveals Celebration Vacation Trend

A
nationwide survey of nearly 4,600 adults conducted by Ypartnership 
co-author of the influential National Travel Monitor  showed that
70 percent of U.S. leisure travelers have taken a vacation with the primary
purpose of marking a special occasion in their lives  a celebration
vacation, as Ypartnership President and CEO Peter Yesawich termed
it.

Respondents
mentioned a broad range of events worth celebrating with a special vacation
 not just birthdays and anniversaries but a first vacation with
children, a job promotion or recovery from an illness.

Whenever
something positive happens in their lives, people seek out ways to make
them more special, Yesawich said, and vacations are clearly perceived
as both an appropriate and desirable way to do so.

Time
does pass quickly and there is a growing trend to slow down our frenetic
lifestyles and stop to rejoice around the things that matter, he
said. Families on celebration vacations are looking
to truly commemorate moments in their lives  in special places everyone
can enjoy.

Research
showed that when they take that celebration vacation, families
are looking for destinations that provide activities for children and
 better yet  activities adults and children can enjoy together.

Given
these findings, its not surprising that Disney Parks topped the
list of destinations where families would most like to celebrate these
special occasions, Yesawich said.

At-a-Glance:
'Celebration Vacations' Come to Life at Disney Parks

WHAT:
Beginning Jan. 1, 2009, Disneyland Resort in California and Walt Disney
World Resort in Florida will invite guests to celebrate their lives
special moments  large and small  with family and friends
at the place where dreams come true. New research shows that families
are planning trips around lifes special moments, memories and milestones
to celebrate with loved ones. Its a newly identified, national trend
dubbed by experts as celebration vacations.

WHEN: Beginning Jan. 1, 2009, for guests at the Disneyland and Walt Disney
World resorts.

CELEBRATION VACATION TREND: A national study by a leading
travel research firm  Ypartnership  reveals a widespread new
trend. The study shows that consumers are taking more and more celebration
vacations as a way to mark milestones and other special moments
in their lives with a family vacation. Some of the studys key findings
include:

o
7 out of 10 revealed they have taken a vacation primarily to celebrate
a special occasion.
o Most people taking celebration vacations are looking for:
a variety of activities for everyone, kids activities and activities
that adults and children can experience together.
o Disney parks topped the survey of destinations for a family celebration
vacation.

BIRTHDAY FUN FOR FREE: Crowning the celebration is a Disney Parks first:
Guests can receive free admission to one of the Walt Disney World or Disneyland
theme parks on their birthday in 2009. All it takes is a valid ID including
proof of birth date. (Guests who already hold a multi-day ticket or an
annual pass that they will use on their birthday can choose an alternate
birthday treat instead, but will not be entitled to a cash refund or credit.)
Guests can get more details and start the process by registering their
birthdays at www.disneyparks.com.

HOW DO I CELEBRATE? MAGICAL EXPERIENCES APLENTY: At Walt Disney World
Resort, guests can add on to the fun, choosing from more than 200 experiences
ranging from breathtaking (fireworks cruises, sunrise safaris, diving
the depths among sea life) to mirth-making (Bibbidi Bobbidi Boutique,
character dining, kids pirate adventures). At Disneyland Resort,
more than 50 magical experiences can be selected including My Disneyland
Birthday Party and unique Disneyland guided tours.

PLANNING NOW EASIER THAN EVER: New Web planning tools will make it easier
than ever for guests to create celebrations large and small, with opportunities
to customize and personalize their experiences.

PUTTING SPECIAL IN SPECIAL OCCASION: Disney advance planners
can custom-order cakes, flowers, balloons and more. The fun even extends
to table-service restaurants where celebrants can make special dining
arrangements.

PERSONALIZE
YOUR RESORT ROOM THROUGH IN-ROOM CELEBRATIONS: Have you thought yet about
what you will celebrate in 2009, Mickey Moms? One big surprise has already
been announced for Disney Parks' "What Will You Celebrate?" initiative:
free admission to a Walt Disney World Resort or Disneyland Resort theme
park on your birthday in 2009.* But did you know there are more fun ways
you can immerse your family in the celebration -- whatever that celebration
may be?

At Walt Disney World, one of the new ways you can personalize your special
occasion is through In-Room Celebrations – new experiences designed
to "wow" you the moment you enter your resort hotel room. Suppose you
are celebrating your son's or daughter's birthday. With one call to the
Disney Florist, you can have your Walt Disney World® Resort room magically
transformed with celebratory in-room décor. Imagine the surprise when
your child discovers that Mickey and the Gang knew about his or her special
occasion and left personalized gifts, a birthday banner, splashy wall
decorations and even Mickey's footprints leading the way into the room,
and a little bit of pixie dust! Prices vary for décor packages based
on the different add-ons and modifications requested.

The decor packages are not limited to birthdays. Celebrate romance, milestones,
and holidays. Or maybe the celebratory adornment is "just because." Regardless
of the reason, the looks of surprise and joy on your family's faces will
be a treasure in your memory.

It's that extra magical touch that only Disney can deliver. To discover
more about the In-Room Celebrations, click here or visit www.disneyflorist.com.
Or you can call the Walt Disney World® Florist at (407) 827-3505.

IT'S A PARTY IN THE PARK!: A celebration street party invites guests of
all ages into the heart of the castle parks to join Disney characters
and dozens of performers in a celebratory song and dance party at the
Magic Kingdom park at Walt Disney World Resort in Florida and Disneyland
Park in California.

Coming to Your City!

WHAT: Disney Parks What Will You Celebrate?
Tour

BACKGROUND:
In a new national trend, American families are traveling in celebration
of milestones in their lives  birthdays, anniversaries, graduations,
reunions, triumphs. Disney parks in the U.S. embrace celebration
vacations in 2009 with new experiences that turn milestones into
memories. The new parks-wide party poses the question What Will
You Celebrate? To get the party started early, Disney is taking
What Will You Celebrate? on the road.

DETAILS:
Disney Parks brings the What Will You Celebrate? message in
a magical and interactive way to 30 cities this fall and winter. Colorful
vehicles  a party on wheels  roll out the fun from town squares
to Times Square, featuring thousands of free Mickey Mouse balloons, a
chance to win a celebration vacation to a Disney park and
the opportunity to register for a special birthday celebration surprise.
Disney characters and ambassadors also go on-air with fun celebration
moments.

Tips
and Insights from the Walt Disney World Moms Panel to Create Your Own
Magical Celebration

When
it comes to celebration vacations, a new travel trend identified
in a recent national survey, who better to suggest ways to make the Disney
Parks experience over the top than the Walt Disney World Moms Panel?

Formed
in December 2007, the 12-person Moms Panel brings together park-savvy
moms  and one dad  to help vacation-planning families map
out the perfect Disney vacation. Panelists offer personal insights and
advice in an online forum  www.disneyworldmoms.com.

As
Disney Parks prepares to ask guests What Will You Celebrate?,
Moms panelists were asked how they would celebrate a special occasion
at Americas favorite vacation destination. Their answers were as
varied as the Moms Panel  from spas and surprise floral arrangements
to special underwater messages and character surprises.

For
guests who are celebrating a birthday, anniversary, reunion or another
milestone, heres a Moms Panel sampling of ideas, aimed at putting
the special in special occasion.

Darcie
Maranich, Vail, Ariz., mother of four:
There are a million and one ways to celebrate at the parks. When
our family decided to hold a big reunion down in Walt Disney World, one
of the best activities we planned was renting surrey bikes and riding
along the boardwalk [at Disneys BoardWalk]. All four generations
of our family were on one bike; it was hilarious! The memories of that
bike ride have kept us laughing.

Laura
Spencer, Boston, Mass., freelance writer, married with one child:
My husband and I are celebrating our tenth wedding anniversary at
Walt Disney World, along with our family. It is going to be unforgettable,
mainly because we are dressing up as Cinderella and Prince Charming glass
slipper and all! We are having dinner at Victoria & Alberts
[the premiere restaurant at Disneys Grand Floridian Resort &
Spa], but the real surprise is for our daughter. While she is having dinner
with her grandma at Chefs De France [Epcot], we have arranged for a special
floral arrangement to be delivered to the restaurant complete with light-up
headbands to wear when they see IllumniNations later that
evening.

Bret
Caldwell (first dad on the Moms Panel), Chicago, Ill., married with three
children:
Our twenty-fifth wedding anniversary is coming up and when I thought
about how to celebrate, I immediately thought  Disney. My ideal
plan would be to schedule a lunch at the Coral Reef [Epcot] and prearrange
for a DiveQuest diver to swim by our table with a sign reading Happy
Anniversary, Honey. Since the Coral Reef lets you create a custom
menu for your celebration, I would also have our wedding picture and vows
featured  my wife would be so surprised.

Bret
on celebrating his sons birthday at the Parks:
We let him choose which park he wanted to visit he picked
the Animal Kingdom. I had special T-shirts made up for all of us; his
shirt said it was his birthday and featured Animal Kingdom designs. We
also picked up a birthday button from Guest Services, which often gets
you special recognition from cast members that day.

Erin
Foster, Scarsdale, N.Y., married and mother of three:
My husband and I want to do something really special when our daughter
graduates from eighth grade  we would love to take her to Walt Disney
World with her best friends and her sisters. Knowing my girls, a day of
pampering at a Disney spa would be the perfect prelude to a night out
in Epcot, where they could sample a special dessert in each country. It
would be really fun to have a PhotoPass photographer accompany us around
the park and take pictures of our family and friends enjoying the day.

For
more tips and insights from the Walt Disney World Moms Panel on ways to
celebrate special milestones in the parks, visit www.disneyworldmoms.com.
To date, the Moms Panel has answered nearly 10,000 vacation questions
from guests looking to plan the perfect Disney vacation for their family.

Fun
Around the Table a Delicious Part of Celebration Vacations
at Disney Parks

At
dining tables around the world, life is shared over a meal, a joyful part
of any celebration with friends and family. And more than ever before,
American families are hitting the road to mark birthdays, anniversaries,
graduations, reunions and more with celebration vacations.

In
2009, Disney Parks isembracing this growing trend with a parks-wide party
with the theme What Will You Celebrate? that includes free
admission to a Walt Disney World Resort or Disneyland Resort theme park
for everyone who visits on their birthday.

As
so many festivities take place around a table, culinary treats are a delicious
part of the celebration. From your own birthday cake to appealing sweets
to sip, heres a sumptuous sampling of food and beverage options
that can be purchased to put the extra special in special
occasions:

Happy
Birthday
For an impromptu party, guests can order the Magical Pop-Up Party Pack,
goodie bags filled with fun activity sets and a surprise pop-up centerpiece.
Character dining and buffet locations at Walt Disney World Resort offer
the treat; at Disneyland Resort, they are available at full-service restaurants,
character dining restaurants and through room service.

A
magical way to enjoy your big day is My Disneyland Birthday Party
at the Plaza Inn on Main Street, U.S.A. at Disneyland Park. Featuring
guest appearances by Mickey Mouse and Minnie Mouse, the daily celebration
is hosted by Pat E. Cake, a wacky character who has everyone singing and
dancing. There are plenty of sweet treats to decorate your own mouse-terpiece
mini-cake, along with a souvenir party hat and cup. Park admission is
required plus cost per person for the party.

Sweets
to the Sweet
Make any occasion special with A Sweet Ending to Your Celebration dessert,
from indulgent to delicious low-fat and no-sugar-added treats. Available
at most Walt Disney World table-service restaurants and all Disneyland
table-service restaurants.

My
Mini-Cake Surprise includes your own mini celebration cake with a special
treat, packaged one of three ways: in a Sorcerer Mickey Celebration Bucket
(Disneyland Resort only), Disney Princess Jewelry Box or Disney Pirate
Treasure Chest. Available at Walt Disney World character dining and buffet
locations; at Disneyland Resort in full-service restaurants, character
dining and through room service.

Guests
who prefer a Disney Custom Bakery Cake can order at least 48 hours in
advance of their celebration. Choices include a custom cake (6-inch, 8-inch,
10-inch and quarter sheet), an 8-inch Mickey Mouse cake or a themed cake
with enhanced inscription and edible decorations (8-inch,
10-inch and quarter sheet), available at most Walt Disney World table-service
restaurants and all table-service restaurants at Disneyland Resort. To
order at Walt Disney World Resort, call the cake ordering hotline at 407/827-2253.

At
Walt Disney World Resort, create an instant party with the Celebrate Today!
Cake, a 6-inch vanilla cake with vanilla icing and fun confetti sprinkles.
No notice necessary, just order at the podium in most of the table-service
restaurants.

Sweetheart
Dinner for Two
For romantics, Disneys three-course, prix fixe Sweetheart Dinner
for Two is the perfect way to create a memorable evening, ending with
a shared dessert. Includes a specially selected beverage in a souvenir
toasting glass to commemorate a special moment. Dinners available at all
Walt Disney World signature restaurants except Victoria & Alberts;
available at Disneyland Resort at Napa Rose, Steakhouse 55, Yamabuki and
Blue Bayou.

Guests
who prefer an in-room romantic dinner can check with their Disney resort
hotels front desk.

Fun
for Any Reason
At Disneyland Resort, the festive Celebration Roundup and Barbecue
at Big Thunder Ranch features family-style service with barbecue
chicken and ribs with all the fixns. The party includes live frontier
entertainment and goodie bags, plus a special treat for everyone.

Cheers!
Appealing sweets to sip at most Walt Disney World table-service restaurants
include the Magical Star Cocktail with X-Fusion Organic Mango and Passion
Fruit Liqueur, Parrot Bay Coconut Rum and Minute Maid pineapple juice,
cooled by a multicolored glow cube. For an apéritif or sweet ending,
Magicale, Brachetto Piemonte DOC is an off-dry rosé with fresh
red berry and Bing cherry flavors  perfect with chocolate. Or pop
the cork on a bottle of bubbly Fairy Tale by Iron Horse, Celebration Cuvée,
festively crafted by Disneys sommeliers exclusively for Disney parks
and resorts.