We’re excited to announce new farmers market resources in our Marketing & Sales Toolkit! Whether you’re new to this direct marketing channel or currently sell at many markets, these resources will help you think about your pricing strategy, improve the look and feel of your stall, begin to introduce mobile payment options, and more.

All of our Toolkit resources are recommended by our Featured Farmers, partners, and the community. We hope you use the checklists, info sheets, spreadsheets, and detailed practical references to make the most of your markets and maximize sales. Below is a sampling of our new additions. We’re adding more resources to this Toolkit all the time, so stay tuned for updates!

Comprehensive guide for beginning to sell at the farmers markets, including tips on what to know before you begin, choosing a market, finding your niche, and understanding your competition.Source: Wallace Center

Loosely adapted from Richard Wiswalls’ popular book The Organic Farmer’s Business Handbook, this simple worksheet helps you quickly calculate your required daily sales at each farmers market to break even.Source: FarmsReach

Basics of mobile point-of-sale (POS) systems, recommendations on the best systems on the market, and options to increase your customer base with recipients of the Supplemental Nutrition Assistance Program and Electronic Benefit Transfer (EBT).Source: FarmsReach

Guide for farmers market organizers on how to develop, promote, structure, and evaluate a new farmers market, including do-it-yourself worksheets and examples of surveys, SWOT analysis, and customer evaluations.Source: NCAT/ATTRA

Be sure to check out the complete Marketing & Sales Toolkit for more resources on choosing your sales channels, wholesale marketing, sales, and cottage food laws.

We’re continuing to expand the Marketing & Sales Toolkit, so stay tuned for more resources.

If you happened to miss them, check out our other features in the Marketing & Sales series: