CKE Restaurants has tapped Sports Illustrated swimsuit issue cover model Kate Upton to star in a television commercial for its Hardee's and Carl's Jr. burger chains, USA Today reports. Andy Puzder, CEO of CKE Restaurants, said the main goal is to get people to watch the ads. The company has been criticized in the past for its racy ads featuring scantily-clad burger eating models including Paris Hilton and Kim Kardashian.