Justin Timberlake's "Play" cologne (rhymes with "alone," remember) for Givenchy tries to emulate handheld gadgets with Play/Rewind/Forward touch buttons, but it's all a trick. You can never rewind to that less-smelly, less-desperate time before you bought this stuff.

Influenced, in the most irritating way, by "mobile multimedia gadgets, those quintessential objects of modernity and style that have become both everyday objects and icons of our era," this cologne features a touch-based play button that presumably sprays whatever club-scented girl-repellent lies within the bottle. It's a pretty silly idea and actually features poor design: No 3.5mm headphone jack? Did JT learn nothing from the T-Mobile G1? But if you want to smell like an international pop star, or at least like an international pop star's publicist, it's available in Europe right now. [Givenchy via Boing Boing Gadgets]