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Some call VEMMA a pyramid or a pyramid scheme because they don’t fully understand it. They have no other way to communicate their opinion into words. They are unaware of the terms like affiliate marketing, social network marketing or multi-level marketing.

To elaborate, the Merriam-Webster Dictionary definition of a pyramid scheme: a usually illegal operation in which participants pay to join and profit mainly from payments made by subsequent participants. A pyramid scheme is usually started by a con-man that will ask for an investment (could be of multiple thousands of dollars) in exchange for no real product or service, therefore giving no real value in return.

Here are 13 reasons why Vemma is not a pyramid scheme…

Pyramid schemes do not have a tangible product of any value. This point in itself is enough to close the case, but let’s continue…

Pyramid schemes are meant to be quick. The person starts the scheme to get in and out ASAP so they can make their chunk of money without getting caught. Also, a pyramid scheme cannot sustain past a few levels without a customer base reordering the products every month.

Cleary, Vemma affiliates are encouraged to produce customer sales.

Vemma was founded in 2004 and generated over $200 million in sales in 2013.