I pay AUD$90 for 25Gb @ 8Mb/s. It's far from the worst but also far from the best in the world.

It's obvious that NA is a huge market and the home territory of many of these publishers but in the case of digital downloads, segmenting the market by country boundaries is completely unnecessary. Eastore and direct2drive already sell Mass Effect and they both already sell to AU (I can buy Hellgate: London direct from EA, for example…yay!)…so it's more work to exclude me than just leave it alone and take my money.

The reason is likely EA Australia doesn't want the parent company competing with local sales. This is ridiculously easy to solve.