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Carat Interactive renamed

Carat Interactive has been renamed Diffiniti by owner Aegis Group, in a move underlining the company’s complete separation from the Carat Group. Diffiniti, which Aegis claims is the largest online media buying point in the UK, is now part of the Isobar network, handling &£34m for a range of clients including AOL, HBOS and Coca-Cola. The digital needs of Carat clients will be serviced by Carat Digital, launched in June.

Vauxhall has handed Delaney Lund Knox Warren (DLKW) the brief to advertise the Vectra model for the first time. The move means Lowe’s grip on Vauxhall’s &£58m advertising business has once again been weakened. The loss leaves Lowe with briefs for the Zafira, Signum, VX220, Tigra and commercial vehicles, together worth &£13.6m Difficulties between Lowe […]

You should read this

Lucy Barrett raises some very important issues in her direct marketing report (MW July 27), particularly in relation to the role agencies play in combating negative consumer attitudes to direct mail. The Direct Marketing Association (DMA) strives to enhance consumer trust and confidence in direct marketing by implementing national consumer awareness campaigns about data privacy […]

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