We'll use Google Earth to create an Alternate Reality Game. When people are checking out maps of popular hiking locales, we'll include a nod to the campaign. If people visit the actual destination, they'll be rewarded with prizes from a Clif Bar street team.

Digital Banner

Trailhead Installations

At the parking lots of popular trailheads, we'll create installations for cars owned by people that have managed to remain in the outdoors a little longer than most.