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Posted by KristinTynskiRecently, new internal analysis of our work here at Fractl has yielded a fascinating finding:Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported.I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.

Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surpr…

1. Clients are really funny sometimes. They think if they throw spaghetti at a wall something will stick. The problem is that their spaghetti isn’t cooked. The strategy is the cooked spaghetti. Also, the longer you let it cook the better the chance that it will stick.

2. Yes...yes you do.

3. Again, yes...yes you do.

4. Unless you have a person dedicated to just marketing that is a savvy graphic designer, a wizard at analytics, a competent web developer, and is good at marketing then you might be on to something. If not you are probably better off letting an agency handle your marketing needs.

5. Getting to the top of Google takes a lot of time and effort. Time is money and good effort costs money. So unless you are willing to invest both you will likely never see the top of a Google search. Unless you buy some ads.

6. Isn't everyone?

7. Won't happen but we will try.

8. Personally I love remarking it is one of the steps to build brand loyalty.

12 Steps To Build A Successful Employee Advocacy ProgramIt’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers.Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media.At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy.But really, it’s a term with a lot more warmth and appeal than you might imagine.In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees.Many brands don’t encourage employee advocacy, but they sho…