This is nothing to get excited about. Remember the break up of Ma Bell or the deregulation of the airlines? Sure, we'll get a lot of innovators in the very beginning. Think anti-buffering fairies for your Netflix streaming, or a sprite to help you get through that root canal (could sure have used one of those 2 weeks ago). But in 10 years just a few big players will have absorbed all the little guys and it will be the Trinity all over again but with lousier tech support.