“Got some notoriety for maybe something that was probably trying to hurt me a little bit and ran with it and it helped me a lot,” said Dufner. “I got a lot of fans because of it and people identified me through it and that was good.”

Until ‘Dufnering’, the only notoriety Dufner had was for spectacularly blowing a five-shot lead with four holes to play at the 2011 PGA Championship and eventually losing to Keegan Bradley in a playoff.