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Razorsight Announces New Tier 1 Mobile Operator Customer

Cloud-Based Analytics Will Drive Customer Retention

RESTON, VA--(Marketwired - May 19, 2014) - Razorsight, a market leader in cloud-based analytics solutions, today announced a new Tier 1 mobile communications provider as customer. The mobile services provider is one of the world's largest and it delivers data, voice, video and high speed Internet to well over 100 million subscribers.

The new Razorsight customer signed a multi-year agreement, subscribing to RazorInsights for Marketing -- a predictive applications suite that will target high risk customers for proactive marketing treatment to mitigate the risk of churn, while also delivering a more data driven approach to customer acquisition.

"We're excited to gain further market acceptance of our cloud-based analytics solutions," said Suren Nathan, CTO of Razorsight. "We continue to expand the business and economic value of our solutions to enable our customers to deliver exceptional customer experiences and market differentiation."

RazorInsightsCloud-based RazorInsights for Sales and Marketing integrates data from diverse sources including billing, CRM, network, and finance to deliver key business insights that help retain and grow revenues.