Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns.

A Google adwords keyword tool is good tool to select appropreate keywords for your business. They suggest high, medium and low competition keywords as well as describe global and local monthly searches for these keywords.

Keyword Research is simple as the phrase suggests it is a research of words or keywords that can be incorporated in your content.The motive behind this is for your content to end up on the top of Search Engine Results Page.