Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

Ferdous, Ahmed Shahriar, Polonsky, Michael, Brijnath, Bianca and Renzaho, Andre M. N. 2015, Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia. In Wymer, Walter (ed), Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Springer, Berlin, Germany, pp.349-364, doi: 10.1007/978-3-319-19869-9.

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Designing social marketing activities to impact the shaping of expectations of migrants in health service encounters: the case of African migrant blood donation in Australia

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