Overnight trip arrivals from Japan bounced back in 2010.

The Japanese economy rolled up its sleeves in 2010 to show that the only way really was up. That financial robustness, combined with a notable long-haul pleasure travel market potential of 18.1 million, led to a serious rebound in overnight trip arrivals last year.

Of that long-haul potential market of 18.1 million people, only 15% think they will definitely or very likely visit Canada in the next two years. This total is well below the average of the other nine international GTW markets

For Japanese travellers, seeing beautiful scenery is No. 1 on their to-do list. Nature and culture activities dominate the top five on that list.

City-related activities are also popular, leading to future opportunities to build on one of CTC’s five “Unique Selling Propositions” (USPs) for Canada: “vibrant cities on the edge of nature.”

France, Italy, Germany, the US and Australia are all formidable competitors for Canada for historical and cultural attractions.

The yen has weakened, making Japanese travellers acutely aware of the weight of their wallets.

Harris/Decima Research conducts the Global Tourism Watch survey for CTC. The company asks thousands of participants aged 18 and over from around the world for their views on Canada and CTC’s Canada. Keep Exploring tourism brand. The 2010 reports look to identify shifts in each market since 2007.

Post a comment

User comments on the CTC Corporate website are solely the opinion of the comment writer, not that of the Canadian Tourism Commission.
We will not post any comments that contain vulgarity, profanity (including expletives and letters followed by dashes), libelous statements and impersonations, nor comments making any false or unsubstantiated allegations.

The Canadian Tourism Commission reserves the right not to permit comments that include personal attacks against other individuals. Comments based on hearsay or reports where the supposed fact or quote is not a matter of public knowledge are also not allowed.

Syntax, however, is up to you. We won’t correct any spelling or grammar mistakes. Please refer to our disclaimer for any further information. Thank you.

Post new comment

Your name:*

E-mail:*

The content of this field is kept private and will not be shown publicly.