Accessibility

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

A website should always be extensively checked before going live. Testing a website is already a demanding task, and adding a responsive design test to the mix helps you ensure that your site’s flawlessly displayed for different screen resolutions. Free responsive design tools can help with this. We’ll show you 8 free tools here.

Accessible websites remove obstacles: People with disabilities, the elderly, mobile users, or young visitors have different needs and demands when surfing the net. Many website operators have already implemented changes to make their sites more accessible to everyone. It’s not just the user that benefits from accessible web design, however: companies will find their websites rank better in the...

The W3C’s Web Content Accessibility Guidelines (WCAG) offers website operators a list of suggestions for the creation of making their web offers accessible. To this end, WCAG is based on 4 principles: Perceptibility, usability, intelligibility, and robustness. These are supported by 12 fundamental guidelines on how to tailor web content for people with sensory, motor, or cognitive limitations.

For people who are blind or visually impaired, working on a computer is extremely difficult. However, technical developments in the past few years have meant that blind people can now use computers in their daily work without encountering major problems. So-called screen readers provide the written text as an (text to speech) or as braille. The purpose of this software is to enable blind users to...

Whether you’re searching for help on how to change a tire, or you desperately need make-up tips for an upcoming wedding, you’ll sooner or later stumble upon a forum. These community platforms have been around for years and are still going strong. Even today there are countless successful online communities that attract thousands of users daily. If you want to create one of these platforms for...

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses?

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane...