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Book review: “Trend Following”

The best way to give

William MacAskill shows us how our assumptions about doing good are often misguided. For instance, measuring overhead costs is an inaccurate gauge of a charity’s effectiveness and often it doesn’t make sense to donate to disasterrelief. His remedy? A list of five key questions to help guide your altruistic decisions so you don’t simply do good—but do good better. For more on charitable giving, see our annual ranking of the biggest organizations in Canada, The Charity 100. JULIE CAZZIN