GRAND TURISMO 6 SOCIAL STRATEGY / SONY PLAYSTATION

Before we came on board, GT’s social presence was fragmented with its communities being controlled by forces outside SCEA. With few benchmarks to base our strategy, our strat team used algorithms to predict what media would perform best, then rolled out content based on those numbers. As the campaign progressed, we continually evaluated and reevaluated our performance, adjusting our strategy to maximize impressions and grow the community.