Let's recapture the power of the press release.

Two Decades of PR

Nearly 20 years ago, David McInnis upended the press release distribution business when he launched PRWeb, unleashing a new era for direct-to-consumer press release distribution. A decade after selling PRWeb, McInnis is back with an exciting new approach to PR. Who is Fat Dave?

Post-SEO World Realities

PRWeb worked well in the era of Search Engine Optimization and the Google News 28-day news cycle. The current reality is that these tools do not have the same reach or impact they once did. The shifting SEO landscape and shortening of the news cycle led many to abandon the press release as a consumer outreach and marketing tool.

Radical "New Rules" of PR

David's new approach is such a radically new approach to press release distribution that we are limiting our launch to individuals who join us for an introductory webinar where David can explain the new rules for online press release syndication. Pre-register for a webinar series below.