Knowledge
creates
poised
confidence. Lack of knowledge generates anxiety.Bob
Dylan put it another way.“… I
know my song well before I start singing.”

The Objective
Take control of your professional
life and close more sales with a personal marketing plan that assesses its results and prescribes adjustments.

Compass Heading Allbusiness activity should be oriented toward inviting customers
to
do business with the business. The ultimate face of that activity is the sales person. And the sales person's job is to consummate that activity with a closed sale.

Business Landscape
This journey opens with a survey of the business landscape:
- Who are your customers?
- What are
their interests?
- Where do they live? Commit the answers with pen to paper or keyboard to word page.

Continue with an assessment of business spheres that your, or any business, cannot control. Add your answers to your game plan page.
- Assess the national economic climate. Refer to national finance
media.
- Assess the
local economy.
Check out local real estate sales and local automotive
dealers. Each is a
reasonable indicator of the local business climate. - Assess the competition: Take a friendly visit to your competitors. Who and were are they? What do they do well and/or poorly?
You may be surprised by what a
handshake and a smile will unearth. The Four P's of Marketing
Next, review the spheres of business that your company can absolutely control --
the four “P's”of place, product, price, and promotion.