If you can’t stand 3D movies, you can usually see the film at a 2D showing and save yourself the surcharge. But occasionally, social and temporal mandates may force you into the theater for a 3D show. To prepare for such an occasion, you can tinker with a pair of 3D glasses so you can watch the movie in 2D. [More]

Never afraid to exploit a good idea for all its worth and more, the studio that brought you Bambi II announced it will capitalize on the success of its 3D theatrical re-release of The Lion King by using its cattle prod to jolt four more golden geese back to life. [More]

Although 3D movies are no longer all the rage, Michael Bay, director of Transformers: Dark of the Moon, claims that his film is worth forking over the extra $3 to $5 in order to see Autobots, Decepticons and Shia LaBeouf’s befuddled expressions pop off the screen. [More]

An analyst says the lower-than-expected box office performance by Pirates of the Caribbean: On Stranger Tides is a sign that the 3D gimmick and its accompanying higher ticket prices may be coaxing customers to stay home rather than cough up more dough. [More]

The massive 3D gimmick the entertainment industry is trying to foist on all of us is going to be about as successful as “Smell-O-Vision,” says film critic Roger Ebert. No, he’s not just just being cranky or “anti new stuff.” Rather, it’s that our brains and eyes are simply not wired for viewing an extended series of 3D images. All the technology improvements and marketing won’t ever beat biology. Here’s why. [More]