20 Facebook Ad Examples To Make you a Campaign Pro

Follow the Facebook ad examples by other brands; learn from inspiration

Come up with your own best practices; pave your way

And, nobody can deny the significance of doing some research and taking lessons from others’ work i.e. to find out what’s working for other brands.

Take a look at these 20 Facebook Ad examples we have listed here for you and learn from the mentioned takeaways. And, in the process to create your own Facebook campaign, you’ll be equipped with the first-rate Facebook ad tips & hacks.

This ad by Hootsuite talks of sharing social media business benefits, all together 5 in count. It’s refreshing saying it loud and clear with the help of its brand logo and bright yellow color. There are ideas unmentioned and conveys that the explanation would be available on landing page, a workable strategy.

BigCommerce Ad is a Facebook Lead Ad, potentially letting you multiply the chances of getting new products. Lead Ads are a good way to ask visitors enter their contact details in exchange for weekly insights to 3x your revenue. Isn’t it a great deal?

In the ad, ‘SignUp’ has been used on the call-to-action button. This leads your prospects hear the message considered as a golden formula for a Facebook ad.

Takeaways:

DSIM‘s Facebook ad starts by saying, “Become a Google certified digital marketer.” Through the sentence, it has clearly stated what target audience it is talking to. The other great thing is the ad displays ‘Enroll now’ in the image text and CTA button, which works as a golden formula. Even better, it adds a time limit to the offer, making it more tempting to claim the offer.

Takeaways:

It’s always a great tactic to explain your product’s benefit in your ads. The example displays an impressive growth chart, making people get associated with the brand’s success. The purpose here is to make viewers curious and tempt them towards clicking through its website to know the details.

Takeaways:

The name here has used hero shots here in its ad. The strategy implied here is to make people gaze at the face shown in the ad, so that they can’t resist against trying to find out more. There are positive emotions and the brand is establishing relevance amongst offer and the target audience.

Takeaways:

Known for providing best restaurant deals, discounts and offers, ‘dineout’ has managed here to build trust by bringing in between celebrity chef Kunal Kapur. The image is refreshing and simple, letting you go through the checklist of 6 wonderful restaurants.

Takeaways:

Here Nike’s Facebook ad is so colorful that brings an entirely visual retreat to the viewers. Studies have proven that using highly contrasting landing page call-to-actions result in higher click-through rate, compared to a low-contrast CTA. The brand here has successfully drawn people’s attention through a colorful image and with a worthy ad copy.

The ad starts asking people, “What kind of person do you say you are to the world?”

This is our natural tendency to get praised and valued by the traits considered as important for them. Here, the brand reveals that using its product, an individual can turn into the person he has always wished for.

And, the point that states that you are in attempt of helping someone, that becomes a strong selling point.

Venngage’s Facebook ad example includes the statement, “Well we surveyed hundreds of marketers.”, which is actually a smart move. It has also emphasized the year 2017 which prompts timely content and let people understand that the information is relevant.

Takeaways:

SurveyMoneky is offering a chance to win $300 gift card or other 15 prizes and is asking you to take their surveys in return.

When you give rewards, it works in multiple ways. Also, there is another strategic goal that the brand wants to achieve, that is whenever someone goes for it; he’ll get an impression of SurveyMoneky in his mind as a go-to tool for creating online polls.

Takeaways:

The ad successfully removes a massive possible threat as mentioning money back guarantee. It also includes the product’s full price and is taking full advantage of a bargain, ‘$499 for a logo + working website’.

Takeaways:

Intercom’s Facebook ad addresses customer as a friend i.e. you here talking of suggestions to improve results. The offer here is for you, not referring to them, or to prospects; a straightforward communication in an extreme personalized way, ‘you’.

Takeaways:

The headline: “Start Your Free Trial Now!” is immensely impactful. It is stating a clear command that the brand wants people to make. The words used here contribute to the sense of urgency and inspire people to take action.

Takeaways:

Infolinks’ Facebook ad image shows up one of their customers’ quote: “I made an extra $500 this month from my site with Infolinks.” This ad holds lot of power using real photo of the client. Showing that regular customers are happy with your product and enjoying its benefits conveys that your product is worthy of trust.

Takeaways:

The ad here looks at each possible benefit reflecting yours. “New domains that tell your story,” “Get your domain today,” “Find a domain name for your story,” are the headlines that leave no doubt that Google has best of the services for you.