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Student newSpaper of the univerSity of Southern California SinCe 1912 | www.dailytrojan.com | vol. 180, no. 38 | Friday october 18, 2013
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
Theatre of Terror : professor
creates haunted house. PAGE 5
Revival: uSC reverts back
to “tailback u.” PAGE 12
politiCS
by jordyn Holman
daily trojan
Compton Mayor Aja Brown
returned to her alma mater Thursday
to discuss her path to public service
and her plans to revitalize the city.
Brown spoke in the Widney Alumni
House to approximately 20 students
through an event sponsored by the
Judith and John Bedrosian Center
on Governance and the Public
Enterprise.
Brown became the City of
Compton’s youngest mayor in June
when she was elected to her position.
She ran against 11 candidates, and
received approximately 64 percent of
the vote in the run-off election.
Though she had never run
for public office before, Brown
believed she could bring necessary
improvements to the city.
“People are ready for change,”
Brown said. “I just really want to
reach them and touch them because
in Compton we’ve had leaders that
haven’t really been in our community.”
Brown was born in Pasadena,
Calif. after her mother moved away
from Compton because of a personal
tragedy. Brown, who has a twin, said
when she was growing up she was
involved in many academic programs
that piqued her interest in the public
service.
She said her experience at the
university has been applicable in
every aspect of her career.
“USC is such an awesome
institution because everything I’ve
learned I have applied in the last
10 years of my career,” Brown said.
“Going into college, I knew I didn’t
just want to make a lot of money, I
really wanted to be a place-changer.”
Students participating in the
discussion with her freely asked
Compton’s mayor seeks
to empower constituents
Aja Brown picked up 64 percent
of votes in a run-off election to
win the mayoral race last June.
| see Brown, page 2 |
buSineSS
by david aHia ii
daily trojan
On Thursday, the USC Annenberg
School for Communication and
Journalism’s Media, Economics and
Entrepreneurship (M{2E}) program
hosted David C. McCourt as part of
its “Strategy Session” series.
“These sessions are typically
designed to have an outside senior
leader from an outside agency come in
and talk about a particular problem in
a particular industry area,” said Chris
Smith, co-director of M{2E}.
McCourt’s list of achievements
includes winning an Emmy for
Reading Rainbow and receiving an
Annenberg
hosts strategy
series speaker
The series featured mogul
David C. McCourt, who spoke
of challenges in business.
| see mccourt, page 2 |
ralf cheung | Daily Trojan
Leading on · USC alumnus Aja Brown, City of Compton’s youngest
mayor, discussed how USC affected her path to public service on Thursday.
food
by morgan greenwald
daily trojan
For Trojans on campus who
aren’t in range of Starbucks or
Coffee Bean between classes, the
new Illy “Pop-Up Cafes,” which
will be around campus during
the month of October, provide the
opportunity to stay caffeinated.
These “Pop-Up Cafes,” named
for their perpetually moving
location, are a new project for Illy,
a coffee company that prides itself
on its espresso. As of now, USC is
the first and only college campus
to have incorporated pop-up cafes
into its dining options.
The idea for these cafes at
USC arose in response to various
deans and vice deans requesting
that coffee be made more readily
available to the students at their
respective schools. Because there
are many areas on campus where
USC Hospitality is not allowed to
build, pop-up cafes are a solution
to the unequal distribution of
cafes on campus.
“When [Hospitality] met with
the folks at Illy a while ago,
they mentioned they had a pop-up
solution that might work for
us,” said Kris Klinger, director
of hospitality. “This gives us the
opportunity to provide services
in areas where we normally would
not be able to provide services.”
Though the pop-up cafes have
only just begun to appear on
campus, Klinger said that the
student reaction to them has been
positive so far. Currently, Illy
Pop-Up Cafes are located every
week in the Lyon Center and in
the courtyard of the School of
Social Work.
“When we were testing and
doing some of the training, people
that walked by were blown away,”
Klinger said. “It’s unique and the
[Illy] product is great.”
Jonathan Hernandez, a
Hospitality employee who worked
at the Illy Pop-Up Cafe when it
was at the Lyon Center, said he
has received a warm welcome so
far from the Trojan community,
especially international students.
“A lot of people know Illy ...
The international students will
recognize it quickly and say, ‘Oh
my god, Illy,” Hernandez said.
Some students, however, were
not impressed with the quality
of the product served or the
prices being charged. Jon Kaye,
an sophomore majoring in music
industry, came across one of the
cafes on the north part of campus
and bought a cappuccino, but said
he wasn’t pleased by the f lavor or
the size of the serving.
“It was convenient and it was
worth a shot,” Kaye said. “I had
never [before] tried their brand of
coffee, but I don’t plan on trying
it again.”
Hospitality experiments
with new pop-up cafes
USC is the first and only
university to incorporate pop
up cafes into its dining options.
| see cAfEs, page 3 |
by emily goldberg
daily trojan
On Thursday at 10:17 a.m.
students and faculty across
campus took a moment during
classes to drop, cover and hold.
In an effort to raise awareness
of earthquake preparedness,
USC participated in the largest
earthquake drill in U.S. history,
the Great California ShakeOut.
The statewide earthquake
readiness campaign is organized
by the Earthquake Country
Alliance led by the Southern
California Earthquake Center,
which is headquartered at USC.
“Everyone, everywhere should
know how to protect themselves
in an earthquake,” said Lance
Webster, a media consultant for
ShakeOut. “It’s important for
students to know the moment you
feel shaking you should drop to
the ground.”
Event organizers posted fliers
around campus and sent emails
out to students, staff and faculty
at USC to encourage everyone to
take a moment to drop, cover and
hold. Additionally 200 staff and
faculty members volunteered as
USC ShakeOut Ambassadors, who
assisted in facilitating the event
and reminding classrooms to
participate in the drill.
Students such as Anne
Stachofsky, an undeclared
USC participates in earthquake drill
Two-hundred staff members
and faculty volunteered as
USC ShakeOut Ambassadors.
| see shAkEout, page 3 |
Safety
design by danny razzano

Student newSpaper of the univerSity of Southern California SinCe 1912 | www.dailytrojan.com | vol. 180, no. 38 | Friday october 18, 2013
InDEX 4 · Opinion 5 · Lifestyle 8 · Classifieds 9 · Crossword 12 · Sports
Theatre of Terror : professor
creates haunted house. PAGE 5
Revival: uSC reverts back
to “tailback u.” PAGE 12
politiCS
by jordyn Holman
daily trojan
Compton Mayor Aja Brown
returned to her alma mater Thursday
to discuss her path to public service
and her plans to revitalize the city.
Brown spoke in the Widney Alumni
House to approximately 20 students
through an event sponsored by the
Judith and John Bedrosian Center
on Governance and the Public
Enterprise.
Brown became the City of
Compton’s youngest mayor in June
when she was elected to her position.
She ran against 11 candidates, and
received approximately 64 percent of
the vote in the run-off election.
Though she had never run
for public office before, Brown
believed she could bring necessary
improvements to the city.
“People are ready for change,”
Brown said. “I just really want to
reach them and touch them because
in Compton we’ve had leaders that
haven’t really been in our community.”
Brown was born in Pasadena,
Calif. after her mother moved away
from Compton because of a personal
tragedy. Brown, who has a twin, said
when she was growing up she was
involved in many academic programs
that piqued her interest in the public
service.
She said her experience at the
university has been applicable in
every aspect of her career.
“USC is such an awesome
institution because everything I’ve
learned I have applied in the last
10 years of my career,” Brown said.
“Going into college, I knew I didn’t
just want to make a lot of money, I
really wanted to be a place-changer.”
Students participating in the
discussion with her freely asked
Compton’s mayor seeks
to empower constituents
Aja Brown picked up 64 percent
of votes in a run-off election to
win the mayoral race last June.
| see Brown, page 2 |
buSineSS
by david aHia ii
daily trojan
On Thursday, the USC Annenberg
School for Communication and
Journalism’s Media, Economics and
Entrepreneurship (M{2E}) program
hosted David C. McCourt as part of
its “Strategy Session” series.
“These sessions are typically
designed to have an outside senior
leader from an outside agency come in
and talk about a particular problem in
a particular industry area,” said Chris
Smith, co-director of M{2E}.
McCourt’s list of achievements
includes winning an Emmy for
Reading Rainbow and receiving an
Annenberg
hosts strategy
series speaker
The series featured mogul
David C. McCourt, who spoke
of challenges in business.
| see mccourt, page 2 |
ralf cheung | Daily Trojan
Leading on · USC alumnus Aja Brown, City of Compton’s youngest
mayor, discussed how USC affected her path to public service on Thursday.
food
by morgan greenwald
daily trojan
For Trojans on campus who
aren’t in range of Starbucks or
Coffee Bean between classes, the
new Illy “Pop-Up Cafes,” which
will be around campus during
the month of October, provide the
opportunity to stay caffeinated.
These “Pop-Up Cafes,” named
for their perpetually moving
location, are a new project for Illy,
a coffee company that prides itself
on its espresso. As of now, USC is
the first and only college campus
to have incorporated pop-up cafes
into its dining options.
The idea for these cafes at
USC arose in response to various
deans and vice deans requesting
that coffee be made more readily
available to the students at their
respective schools. Because there
are many areas on campus where
USC Hospitality is not allowed to
build, pop-up cafes are a solution
to the unequal distribution of
cafes on campus.
“When [Hospitality] met with
the folks at Illy a while ago,
they mentioned they had a pop-up
solution that might work for
us,” said Kris Klinger, director
of hospitality. “This gives us the
opportunity to provide services
in areas where we normally would
not be able to provide services.”
Though the pop-up cafes have
only just begun to appear on
campus, Klinger said that the
student reaction to them has been
positive so far. Currently, Illy
Pop-Up Cafes are located every
week in the Lyon Center and in
the courtyard of the School of
Social Work.
“When we were testing and
doing some of the training, people
that walked by were blown away,”
Klinger said. “It’s unique and the
[Illy] product is great.”
Jonathan Hernandez, a
Hospitality employee who worked
at the Illy Pop-Up Cafe when it
was at the Lyon Center, said he
has received a warm welcome so
far from the Trojan community,
especially international students.
“A lot of people know Illy ...
The international students will
recognize it quickly and say, ‘Oh
my god, Illy,” Hernandez said.
Some students, however, were
not impressed with the quality
of the product served or the
prices being charged. Jon Kaye,
an sophomore majoring in music
industry, came across one of the
cafes on the north part of campus
and bought a cappuccino, but said
he wasn’t pleased by the f lavor or
the size of the serving.
“It was convenient and it was
worth a shot,” Kaye said. “I had
never [before] tried their brand of
coffee, but I don’t plan on trying
it again.”
Hospitality experiments
with new pop-up cafes
USC is the first and only
university to incorporate pop
up cafes into its dining options.
| see cAfEs, page 3 |
by emily goldberg
daily trojan
On Thursday at 10:17 a.m.
students and faculty across
campus took a moment during
classes to drop, cover and hold.
In an effort to raise awareness
of earthquake preparedness,
USC participated in the largest
earthquake drill in U.S. history,
the Great California ShakeOut.
The statewide earthquake
readiness campaign is organized
by the Earthquake Country
Alliance led by the Southern
California Earthquake Center,
which is headquartered at USC.
“Everyone, everywhere should
know how to protect themselves
in an earthquake,” said Lance
Webster, a media consultant for
ShakeOut. “It’s important for
students to know the moment you
feel shaking you should drop to
the ground.”
Event organizers posted fliers
around campus and sent emails
out to students, staff and faculty
at USC to encourage everyone to
take a moment to drop, cover and
hold. Additionally 200 staff and
faculty members volunteered as
USC ShakeOut Ambassadors, who
assisted in facilitating the event
and reminding classrooms to
participate in the drill.
Students such as Anne
Stachofsky, an undeclared
USC participates in earthquake drill
Two-hundred staff members
and faculty volunteered as
USC ShakeOut Ambassadors.
| see shAkEout, page 3 |
Safety
design by danny razzano