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Baristas' College Degrees to be Subsidized by Starbucks

6/16/2014 1:09PM

Starbucks is planning to foot part of the bill for an online bachelor's degree for U.S. employees who work at least 20 hours a week in its cafes, corporate offices and roasting plants. WSJ business editor Dennis Berman discusses on Lunch Break with Tanya Rivero. Photo: Getty

This transcript has been automatically generated and may not be 100% accurate.

... I ... he ... over ... a thousand young people ... in the majority of them in ... college ... we can't be advised ... and we can't wait for Washington ... I strongly believe that this this this and business leaders ... must do more for their people ... and more for the communities we serve ... the the many ways this is what world which posted due to begin ... and and serve our people lost touch ... the US the backseat executive Howard salts and a video released today announcing the program to help their employees get an on line could very ... well everyone welcomes your Monday lunch break I'm Tanya Rivero ... Starbucks is teaming up with Arizona State University to provide to Western reimbursement and financial aid to U S employee is ... pulling role in the school to online bachelor's degree program ... with more deatails we're joined by Wall Street Journal business editor Dennis Berman ... that if it hadn't yet things are figures that Starbucks is saying this is the most significant ... benefit program they've rolled out since ... they offered stock options and health care the year of dubious in to see how many Starbucks and please keep this up the estimate is maybe ten thousand employees while might have a similar program and and when it came down to it not that many people actually gone through together for the very interesting now is that perhaps why they chose Arizona State University figuring an online degree might be easier to the al write love on a hundred fifty thousand Starbucks employees overall ... I'd to to have the time and to keep the cost of going on it's it's getting harder and harder everyday out there for a lot of young people ... a deal for Starbucks to have this ... beautiful video ... images that we just saw me it's about promotion ... it's about getting a little bit ... higher quality person into those stores though the words Starbucks and ... and and so to me if it's even its part the artwork ... so I will not write about I know that I would add as an as is ... but yet get one of the defendants actually did get some of the few hundred affected us to get the reason that sponsors ... but what is the expectation of what the company video please ... how to stick with the company are there only certain fields to help get rid of her so this is one of the needed things about the program tie is that you don't have to do things related to the job and unusual announce additional online bill ... pay TV read but if it's about logistics or or rather things with eighty two with long silky what to do is click here you go ahead ... and maybe get a few credits the receiver and perhaps for the grace of my top forty specialties over offered through tears and say and do we have any idea what the response is banned in so far from complete I I don't know to be honest I've I've reckon that'll be very well received but then again I think the question is ... how many people actually take it now ranks right and so um ... the the the people have a lot of great intentions and what time it cost the family pressures in the way and and and I think it speaks the bigger question about education overall ... which is are we moving to a team to two-year world in which ... of those who can afford it or are they sleep taking the classes online and those who can afford ... the real life cause experience for which there's presumably out ... of a better benefit the drying of computers I want the qualifications of the employees the data of course the the the second first bought into the unity to be accepted they need to work to these twenty hours a week of the stars twenty hours of it for a certain time or they can be a new employee that I need to be there for some duration of previously so ... um ... but couldn't be tens of thousands of people who qualify him to be really in sch thing to see an experiment at this scale