“We welcome you to explore career opportunities with the Infogroup team.”

Sign up for List Updates & News

Would you like to get the latest news from:

B2B (Business) or

B2C (Consumer) / Nonprofit / Insert Media

B2B List Update Subscription

Subscribe to B2B List News and get the latest information—new lists, new tools, new solutions!
To subscribe, simply fill out the form below and indicate the categories in which you are most interested — it's that easy.
We will provide you with all the latest news & information for your business success!

Please check all that apply to you:

Mailer

Broker

List Owner

* Required Entry

You can withdraw your consent or update your categories at any time.
Please refer to our Privacy Policy
or Contact Us
for more details.

B2C List Update Opt-in

B2C List News Opt-In—Get the latest list & insert news in the categories of your choice!
To opt-in simply fill out the form below and indicate the categories in which you are most interested — it's that easy.
We will provide you with all the latest Consumer List Management news!

Which categories are most appropriate for you, based on your clients or interests? Check at least one category to receive information.*

Apparel / Accessories

Fundraising / Membership

International

Canadian

Gardening

Internet / e-Commerce

CATALOG

General Merchandise / Gift

Men's

Children

Golf

Mobile Marketing

Cooking / Food

Health / Fitness

Music / Entertainment

Craft & Collectibles

High-Tech / Computer

News / Editorial

Do-It-Yourself / Tools

Hispanic

Pets

Email

Home Decor / Housewares

PUBLISHING

Email Prospecting

INSERT MEDIA

Sports / Outdoors

Finance

Insurance

Travel

WHAT'S NEW To B2C List Management

Please check all of those that apply to you: *

Mailer

Broker

List Owner

Email address to receive list information: *

Please also provide us with the following information:

* Required Entry

You can withdraw your consent or update your categories at any time.Please refer to our Privacy Policy
or Contact Us
for more details.

You are here

Marketing Genetics Database

Target Consumers Based on Actual Buying History with Infogroup’s Marketing Genetics Database

Wouldn’t it be nice to know whether your prospects actually bought products like yours in the past? Or products that might indicate an interest in what you’re offering? Would you like to know how they prefer to pay, and whether they buy online, in store or through a catalog?

Finally, wouldn’t it make your life easier to target these prospects offline or online and get that information from your most trusted targeting solutions partner? Not to mention predictive modeling, digital marketing solutions and other revenue-generating services this partner can provide? Now you can—with Infogroup’s Marketing Genetics Database!

The Marketing Genetics Database is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup’s proprietary and partner demographic and psychographic assets, making it the most powerful targeting database available today.

The Marketing Genetics database contains over:

1 billion+ in yearly transactions

47 million purchases in the past 3 months

140+ million individuals

75+ million households

30 million emails

175+ product categories

$2 trillion in consumer spend in last 12 month

12 million subscribers

Create prospect lists, re-activate former customers or perform market research leveraging this robust data. Our results-focused data analysts and customer service professionals know your business and make it easy to drive revenue or donations by integrating Marketing Genetics into your direct marketing strategy.