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Kantar Worldpanel is the global leader in continuous consumer panels. In mainland China, since 2010, we have been managing a panel of 40,000 households across over 370 cities, representing purchasing behaviour across 162 million families. This extremely robust sample allows us to provide valuable insights to our clients which allows them to gain a better understanding of their consumers and shoppers, spanning across 4 city tiers in 20 provinces and 4 municipalities.

The substantial household panel is backed up by a strong client service team consisting of a mix of highly talented people, both locally developed as well as experienced experts from overseas to ensure our clients receive the very highest level of servicing.

China is also part of the Kantar Worldpanel ComTech international network that monitors on a continuous basis mobile phone, tablet and quad-play ownership, purchasing and usage trends in ten countries.