"Flare is an ActionScript library for creating visualizations that run in the Adobe Flash Player. From basic charts and graphs to complex interactive graphics, the toolkit supports data management, visual encoding, animation, and interaction techniques. Even better, flare features a modular design that lets developers create customized visualization techniques without having to reinvent the wheel." Oh, that could come in useful

"We MUST keep arguing for, and ensure, that all our young people are valued, challenged and that the highest expectation what they can do and where they can go is the minimum they experience when they are in the education system. We’re failing them if we don't and if that's the case then get somebody in who can do it." Yes.

"Sometimes you want to follow someone on Twitter, but you don't want them to know you're following them. We present to you TweetStalk ‒ the simple way to stalk Twitter users without having to follow them." Oh for heavens' sake.

"A man can only eat so many cheap sniper shots, so many deaths by machine gun from over 75 meters away, so many attempts at a final tricky jump to a tiny ledge across a giant gap, so many degrading restarts… Sometimes I hate games so very much." Sadly, much of this is pretty true.

I’m disappointed not because it’s fake, but because they felt the need to disguise it as a real piece of footage. Derek Powazek puts it nicely:

Longer answer: It’s not that it’s a commercial, it’s that it’s a hidden commercial. It’s not the art, it’s the ruse.

Why don’t marketers and advertisers understand that, sometimes, the target audience for this kind of thing will like it just as much if it’s honest about being advertising? It’s a lovely piece of footage, and it ties into the garage-band, DIY ethos well; it’s a good fit for the Guitar Hero brand. As it is, I’m disappointed because I now know this wasn’t the product of hard-working fans, wanting to promote a product they love; it was the product of a lot of time/effort from people with money to spend on time/effort.

My other disappointment comes from another thing it pretends to be: it’s not one take. The CG staff that Gamecyte highlights were responsible for compositing the LED-handdlebar rig, and might well also have been involved in stitching together multiple takes. One of the things that had value in this ad was that it was real – why else would the cyclist turn his camera to the window he drove by other than to prove this isn’t some kind of fakery?

“This was always created and put out there to engage the creativity of our gamers. It didn’t take people very long, as we expected it to, for them to unlock the first of the codes, if you like… We wanted people to first figure out that it was something in the marketing realm and then dig in and have more of the conversation that we’re having about how it was done, have people figure out where all the cutting points were, where there was potentially CGI, and engage with that. It’s not meant to be deceptive. It’s meant to be fun.”

And what about people who aren’t “your gamers”? The point of viral videos is that they become viral; they have a life outside their initial target. Will that secondary audience be as inquisitive as the gamers you describe – and, to be honest, will even all those gamers engage in the manner you describe? I’d linked the thing up before I considered it might be marketing material. I enjoyed the video, and I assumed this was a product of effort rather than trickery simply because I’m not as cynical as Activision would like; if there’s one thing the Internet has taught me, it’s that people have a lot of reserves of creativity within them. Why assume that putting out trickery is OK just because you believe that your audience assume everything is trickery?

Sorry if I misled you. It’s still a great video, but it’s an advert, not a fan-made video, and you should probably know that going into it.

"I must admit that I would have loved to get this richness of backstory into the actual game itself, but the longer pipeline of game asset development and integration made that impossible." Clint Hocking explaining the background behind the fictional blog for Far Cry 2.

"A few weeks ago we released our shapefiles via the API, and while most people were excited, some folks were a bit confused about what it all meant. Which is why Tom Taylor’s beautiful Boundaries application is so exciting. It helps you visualize the Flickr community’s twisty changing complex understanding of place." Tom is on code.flickr.com! Hurrah!

"Renaissance ‘lace books’ have much to offer the modern digital designer, who also faces the challenge of portraying clear and replicable images in a constrained environment." A brief history of pixelfonts.

"Obama's FCC transition co-chair is a WoW player, and has played in two different endgame guilds, including Joi Ito's famous We Know guild." This is exactly the kind of thing I was banging on about at Gamecity. Presentation online soon!

"We're still going through the stats, but at the time of writing there were almost 170,000 messages on the Strictly [Come Dancing] board." Holy hell. Poor moderators. (And: for such an uninteresting story, as well!)

"If the Barack Obama presidency fails to unite us as a country, I'm going to hold out for a fast-zombie apocalypse." Iroquois on co-op, and the way Left 4 Dead sees online co-op – and the bad behaviour of players online – as design problems to solve, rather than to ignore.

"Who designs a character for gamers to never go near? Who spends the time to create the most terrifying creature imaginable, and doesn’t impose it on players? Well, clearly Valve. The temptation to have her be aggravated from great distances, to force her to attack when encountered, must have been there. But then she’d have lost her power. Her power comes from just sitting there. It’s that benign, ragged, vulnerable form. It’s the combination of singing and crying. Oh God, the singing *and* crying." John Walker examines the horror of Left 4 Dead's Witch. A little over-written perhaps, but he totally nails the fear the character instills, and the way you always notice her a split-second too late.

"The next generation on from them – e.g. Jonathan Smith, Doug Church and of course Greg Costikyan (from whose classic essay on developing such a critical language the title of this post is lifted) are always eloquent, passionate and insightful speakers and spokespeople for their medium. Unlike Molyneux." Not too annoyed I missed this, given Matt's comments.

"…the players are there for their character, not for your story. Your story is just the path for their characters, the medium through which they can play their persona. Once the GM realizes this, they should then realize that respecting the player and the character is paramount to their story. And it’s a surprisingly easy skill to master, because it really is as simple as recognizing what the players and characters want, what they came to do and then give it to them."

"We've seen this all before… [but] these Smule globes seem strangely different and much more interesting, largely I think because you hold the phone in your hand instead of the laptop or monitor on your desk. It's a more personal, touched engagement with the screen that makes visualizing an earth-spanning army of phone lighters and flute blowers more physically personal."

"But succeed or fail, my awareness of game design is omnipresent, and I like it that way. It enriches my experience of playing. The in-world experience remains my first thought, but my second thought is nearly always focused on the system, especially when that system demonstrates originality or beautiful execution. I don't think I'm the only gamer who behaves this way." No, but it requires a certain degree of awareness of the medium to think about the second; the first is much more immediate, and the second is about an engagements with games, rather than a particular game.

"If I only have so many hours in the day to devote to genuinely insightful things, Gladwell’s track record screams at me to ignore Outliers. At least for now. At least until I’m stuck on a cross-country flight, liquored up, and ready for a good fight." Jack Shedd is bored of anecdotes.

Ignoring the background music and a lot of Trajan, I really like this series of pictures from Brooks Reynolds; particularly, his use of lighting and depth of field. I'm a big fan of concept-series; they tend to be more than a sum of their parts.

"Demeter quit his bank job two months ago and has launched a company, Demiforce, to develop more electronic games. Now he has a salaried staff, five games in development and two coming out by Christmas, including a spinoff to "Trism" called "Trismology."" I hope his success continues; scaling up always seems scary, but Trism was – and is – superb.

"The conundrum is that no path, no vision of progress – technological, social, moral – will be plausible today if it does not include the complexity of costs, yet it will not be desirable if it does. That makes our society blind." Some good, if dense, Kevin Kelly.

"I wrote a script that lets you see what this money could buy if we weren’t throwing it at second-rate comedians or third-rate bankers. What if we spent it on schools, or teachers, or wispas instead? My script lets you see that by altering the text of Guardian articles as you browse." Ben's hack was brilliant in its simplicity, and really does change the way you read the news.

"Turf Bombing is a location-based turf battle game which rewards and encourages traveling and learning about different neighborhoods." Location-based game that forces you to travel out of your normal areas, and potentially explore transport networks. Also: not designed around specific devices, just laptop+wifi.

"Fallout 3 is a tribute to intent. It's not a rallying cry for any cause or even a cautionary tale about the hypothetical horrors of nuclear holocaust. It's a statement on the worthlessness of inaction. It's about not staying in the vault."

"Far Cry 2 doesn’t so much attempt to define a memorable experience and effectively communicate it to the player as it does to define a set of rules and an environment in which memorable experiences are likely to happen, letting the player loose in that world." One of my favourite pieces of writing on FC2, if only because it captures the nature of the game so well.

"Oddly, although Left 4 Dead only comes out today, Gamestop.com has already switched from their previews to reviews. You'd think that wouldn't be enough time for their users to appraise the game. You would even think that they'd want to play the full game before trumpeting their thoughts and throwing around phrases like "game of the year." You would be wrong." Mitch is harsh but fair.

"For all the prioritizing and severitizing (which costs a lot of time during bug input) the best method of bug sorting was human communication." Yes. Too much time has been lost in too many custom installs of JIRA.

"For even if all it does is sit ceremonially on your mantelpiece next to a bar of Toblerone and a signed photo of Swiss Toni as a tribute to all things Swiss, you will have achieved greatness, my son." Best. Product. Description. Ever. (This feels like an April fool, but apparently no).

"ACME is a worldwide leader of many manufactured goods. From its humble beginnings providing corks and flypaper to bug collectors ("Buddy's Bug Hunt/1935") to its heyday in the American Southwest supplying a certain coyote, from Ultimatum Dispatchers to Batman outfits, ACME has set the standard for excellence. For the first time ever, information and pictures of all ACME products, specialty divisions, and services featured in Warner Bros. cartoons (made by the original studio from 1935 to 1964) are gathered here, in one convenient catalog."

"…while almost all of the game’s residents are free to go as they please, heading off to new towns and lives on a whim, once you step off the bus and choose a house in which to settle, you’re here for good…. you are the local constant, the hick who’s never left its borders and there is some comfort in the knowledge that the places the other animals leave for can never be known by you." Simon's original version of his Wii Animal Crossing review; some lovely analysis of the series to date.

"The point here, is that the flickr team did not wake up one morning and think: “You know, if we captured THIS kind of data, we could create this mashup; so let’s create an application.” Instead, they re-used data they were already capturing, and brought out something very interesting indeed. By creating tools which match their data (and could be used with other data of the same kinds), flickr is able to expose layers of value from the rich-pickings of their own data-cloud. The good stuff is where the data are." Yes, it is.

"Some people love this kind of aggregation. Good for them. I, however, am human and my eyes glaze over when trying to comprehend a chronological stream of equally-weighted events, a format only robots could love. This is rubbish… There must be better ways of showing such “here’s what I’m up to” information." Phil talks about some problems he's been trying to solve with dashboard displays.

"A magnificent, huge orca-like beast, swimming calmly through the vast ocean beneath my smoke-belching craft. She was a beauty. And she instantly became my Moby Dick. “I’m coming back for you”, I thought. Big Shirl is a reason to reach level 80. I have no doubt the grind will get to me before too long, or that the thought of repeatedly running the same dungeons or battlegrounds come level 80 will turn me off all over again… In these early days though, before everyone in it knows everything, it’s an explorer’s paradise. That’s why I play MMOs." A nice, thoughtful article from a first look at WotLK from Alec Meer

"Wow. Ever get the feeling you've been thrown for a loop? I did just that, when I worked out that GSW commenter and erudite game blogger, PixelVixen707, appears to be not just a smart game blogger, but a fictitious front for some kind of damn weird ARG/online story." Down the rabbit hole we go, again.

"At the start it seemed reasonable to think that Mirror's Edge could stand entirely on the merits of its brilliant core concept, and not need to include extraneous and negligibly attractive features to appeal to as many people as possible. But, no, this is the video game business." This is the stuff that's scaring me most about Mirror's Edge.

"…in recent years, [the stage has] moved away from those practices. Today, we better understand the importance of offering kids the very best we can do. They are no different from the rest of us. They respond positively to quality, and they quickly grow bored and restless with mediocrity… We might consider a similar approach to video games. If we want our kids – heck, if we want all of us – to enjoy quality games, we must pay attention to and promote those games that deliver quality."

16 November 2008

Last Thursday and Friday, I was very lucky to be invited to the Guardian’s first internal hack day. Whilst it was primarily an internal event, they also invited along a few of their friends to see what we could do with some of their information.

It was a really stimulating two days – exciting to see just what the Guardian is doing with their data and their journalism, and the ways they’re trying to make it more open. A particular highlight was seeing Simon Rogers explain the process of researching infographics and data-sourced news articles, and offering his talent for hunting down data to anyone who needed it; he provided a lot of hackers with useful sets of information that were only ever going to be found through a series of tactical phonecalls. For those of us not requesting data to order, the Guardian’s new full-text RSS feeds came in very, very handy, let me tell you.

It was also great to meet some of their technical staff. Obviously, the Guardian developer programme is in safe hands with Matt McAllister, and I’ve known Simon for a while, but it was great to meet lots more of their developers, client-side team and QAs; they were, to a person, lovely and talented, and it’s clear that the Guardian has a deep culture of quality.

I orginally wanted to build something along the lines of CelebDAQ but for journalists. The idea would be that you invested in journalists and made returns based on the column inches they filed; the goal was to highlight a lot of the high-volume content on the Guardian website that goes unnoticed, whilst making the more prolific and “celebrity” writers like Charlie Brooker expensive commodities.

Unfortunately, it soon become clear that the volume of scraping and data-parsing I would have to undertake would take far longer than I planned, and I wasn’t planning on staying up all night.

So I scaled down my thinking, and instead of undertaking “real programming” I started thinking instead about “neat hacks”, and the result was this:

In a nutshell, it parses the Guardian’s publicly available politics RSS feed, counts the number of names of Labour MPs and of Conservative MPs (not to mention the words “Labour”, “Tory”, and “Conservative”), and then works out the “swing” of the page. That data is then sent over serial to an Arduino, which outputs the result on a little bargraph.

It wasn’t the hardest of challenges, but I did get to write some Wiring and learn how to send serial data from Ruby, and I had a lot of fun poking electronic circuits. I was fortunate enough to win a subscription to Make for my troubles, as were the other team of plucky hardware hackers in the room – a lovely surprise to end the two days on.

37 hacks were submitted overall – impressive given the short period of time and how busy everybody was – and they ranged from the entertaining to the remarkably useful, from the thought-provoking to the empowering. Jemima Kiss has written up a few of the stand-out hacks in her Guardian blogpost on the event. It was great to see what such a talented – and multi-skilled – room could produce in under 24 hours, and I hope that the internal team at the Guardian enjoyed it as much as I did.

Many thanks to everyone who organised the event, and I look forward to seeing what the Guardian do with their data – and their great hacking – on a larger scale.

"The touch screen method of controlling the ship brings this fact out into startling clarity and suddenly your perspective shifts like you've been staring at a poster of messy green and red ducks in a row and suddenly you can see the fricking sailboat for the love of god, YES! FINALLY!" Simon explains why rRootage on the iPhone makes sense. (It does: your finger both controls the ship and obscures it, so your finger _becomes_ the ship, and now you're just guiding your finger through the bullets).