What’s happening to social platforms?

It feels like we’ve forgotten that social gained traction because it was something different. Platforms like Facebook gave you a way to get in touch with friends that you had lost in high school. LinkedIn was a way to find coworkers of your past and find new potential career choices.

From a marketing perspective both of these platforms are starting to be places to throw any types of ads you want on them hoping to land customers. This is starting to move these platforms away from the entire reason people decided to be on them.