Lord & Taylor Christmas Catalog, Circa 1941

A lot of retro blogs--and Go Retro is no exception to this--occasionally like to poke fun at the more kitschy fashions and home items of decades past. But very often, I come across something that's so downright elegant that it deserves to be shared as well, for the right reasons. These are selected pages from the 1941 Lord & Taylor Christmas catalog that I found on WishbookWeb.com and it just oozes with class from a time gone by. It made me think of Cary Grant and Clark Gable. Although I prefer models to illustrations when it comes to catalogs, I'd have had no problem buying any of the items in this catalog without seeing an actual photograph first, as they're so nicely done. Compared to other retail chains like Sears and JCPenney, it seems that Lord & Taylor was already establishing itself as a more luxurious, niche brand back then.

By 1941, the U.S. was at war overseas. I like that the catalog recognized gifts for the soldier in someone's life.

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About Me

Hi, I'm Pam - thanks for visiting Go Retro! If you've ever been called an old soul like I have, or you were lucky enough to actually live during the mid-20th century in America, then you're in the right place!

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