USA: Jeckles selects SoftCoin to help promote snack food nationwide

SoftCoin Inc., a leading global provider of business-to-business offline-to-online promotions, today unveiled a nationwide promotional campaign designed for Procter & Gamble's new Jeckles brand snack food and two premier online sports and apparel retailers, EarthSports.com and UrbanWhere.com. SoftCoin has empowered the Jeckles brand with an interactive promotions infrastructure designed to engage a teen audience and help the brand build awareness and sales within this age group.

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