Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?

We all spend much of our business, and personal time for that matter, resolving conflicts and solving problems. Perhaps the single most influential factor determining our success or failure is whether or not we determine the actual cause – the specific variable that has created the conflict or problem; or the actual solution – the … Read more Improved Problem Solving: 5 Why’s & 5 How’s

It is especially difficult for professional service firms, including creative agencies, to distinguish much less differentiate themselves. Your Positioning may inform the development of your Competitive Advantage, but your Competitive Advantage will determine your actual Position. I find David C. Baker’s thinking on leading and managing creative service businesses, and professional services businesses, exceptionally relevant, … Read more Do You Have A Competitive Advantage? Are You Sure?

On Friday, November 18, I attended and made a presentation at Supporting Strategies Business Fundamentals Bootcamp for Southern NH and Merrimack Valley. It was held at the beautiful Andover Country Club and was very well attended and very well run, as always. Thank you to each and every existing and new connection I met and … Read more Another Successful Supporting Strategies Business Fundamentals Bootcamp

Professional service firms, including creative services such as marketing and design agencies, have their own distinct qualities and characteristics, their own unique business DNA. Developing an effective strategy and position for your professional or creative service firm is a critical first step that underlies successful planning and execution. There’s a ton of material on this … Read more Understanding the Uniqueness of Professional Services Strategy & Positioning