Social media and economic circumstances have created a new job and business opportunity for many people: Social Media Consultant

While many of the newly created social media consultants have the necessary experiences to deal and service a business client, many have only acquired their knowledge by posting “cat pictures” in the past. For those, this infographic will be of great value. While not perfect and by no means enough to replace important experiences and knowledge, the information provided is a good start to learn the basics on how to approach a new client and the new challenge.

By the way, for big or small businesses looking for social media help, don’t underestimate those that have created some influence with posting cat pictures. They know very well how to build and reach an audience. As we can see every day, that is something even many of the big brands, and big consulting companies, are still fighting with. Continue reading →

If you are planning on a new blog (or have an existing one) this is a pretty cool infographic on how to market your blog. 120 tips is a lot, but if you really care, the details are important. Blogging is work and marketing is important.

The visual not only touches on the psychology behind what drives folks to share content, but also examines elements necessary to take content to the max level of shareability. It goes on to explain that the more emotion content evokes, the likelihood of going viral increases.

Like this:

Viral marketing can be huge for your business – if you really understand it. In this video, you’ll learn from Jonah Berger’s key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others – and include your company in the story. Continue reading →

This is an interesting infographic about content sharing on social media.

The project was observing 3 weeks of Mashable content and how, when and what was shared and on which social network. The results are not that surprising, but pretty good and helpful if you want to establish your own posting and content schedule. Have a look.

Content marketing has become one of the most important tools for marketers. Some even claim it replaces SEO. Done right, content marketing can support your marketing and promotion activities and increase your ROI on your campaign.

The infographic highlights some of the best practices and some things you should stay away from. While I don’t agree with all the details in the points made, the graphic is still a good guide to get you on your way.

Have a look at the infographic and share it with your network. Comments are welcome.

Here we have some pretty convincing content marketing stats collected from various studies across the web.

With content becoming ever important in today’s marketing arena, it can be a little hard to get old school bosses to invest. Check the stats and facts to help the cause. Your boss won’t be able to resist:

The internet is a crowded space and it is becoming increasingly difficult to capture and hold a user’s attention. Our attention spans for online content are getting shorter too. A recent study has found that videos are 100% more powerful in capturing a user’s attention.

Video Marketing has turned into a gigantic marketing opportunity. More and more people prefer watching a video over reading an article. With various devices available to retrieve content from the Internet, this trend will continue, especially since mobile appears to take over desktop and laptop views of content. Continue reading →