Those old Hollywood movies looked larger than life, didn't they? In part, it was because of…
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WINNER - A Perfect Match

I found this classic near Pioneer Square in Seattle. The building and car are different shades of orange, but the Technicolor process made them the same. The bricks almost match as well. Fujifilm X-Pro1. 18mm lens. f/2, 1/500 sec, ISO 250.
- David Lee

Knight Flare

For this challenge I felt called to use my vintage film SLR. Even though my post process would have to be digital, I wanted my initial input to be as analog as possible to be a paid homage.

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I brought my Canon AE-1 to a roller derby where I was acting as a chaperone with my wife, (Those girls are no joke by the way) but ended up being more impressed by what would be considered the "half time show". At the mid-point of the event, a troupe of amateur knights took to the arena to do battle with dulled swords, PVC shields, and lots of chain mail. I was thus a spectator for something I had no idea was an activity people took part in.

The bright burst of light behind the right hand knight's head came from another spectator's camera flash, shooting towards me. The perfect timing sealed the deal to make the photo seemingly epic hyperbole.

I scanned the developed film negative and then split the resulting jpeg in photoshop and processed it as described in the vid posted on Giz . The end product really seemed to bring out the scanned in grain from the film. Camera: 1978 Canon AE-1, Film was cheap-o Fuji, ASA 400, f/5 @ 1/50sec
— David Bulfin

Bear Fashions

I think that the RGB Technicolor process that served as a tutorial did work, but it required some TLC on tweaking the levels properly (and there's no saying this is a one-size-fits-all approach). But then there's another problem that hit me as well: Our interpretations of Technicolor are seriously skewed because of the varying levels of love given to the film restoration process (plus Technicolor technology shifted over time, too).

What is our point of reference? The Wizard of Oz, at times, looks vastly richer than Singing In the Rain. What was original vs faded vs over-restored? My chosen winner, A Perfect Match, looks like it could be filmed straight off the Warner Bros. backlot. The knights have a ruddiness and complementary orange garb that feels familiar. The bears capture the wash-out perfectly.

If there's one tip I would have made in retrospect, it would have been for completely even scene lighting. Technicolor sets were notorious for their heat from the lamps needed to brighten sets—Oz was reported as hitting temperatures over 100 degrees. That clinical lighting flattens images, and it allows every piece of a scene to be exposed at the same level. The effect is artificial and theatrical. It's a piece of the aesthetic that probably can't be lifted easily.

Regardless, thanks for everyone for participating. The full gallery is below. And next time, let's have a preprogrammed algorithm do the work for us. *cough* Instagram, you have the money to build this *cough*