It will get people talking - "I thought C&A had closed years ago", for example - but it's touching that Smart thinks that people interested in fashion are going to be that surprised by middle-aged men wearing clothes that try to recapture someone else's youth. Badly.

There's spray paint too, you'll have noticed. And only seven years after Starsailor did a Banksy-themed video.

Smart digs out a quote from Chris Martin last year where he warned that he wasn't going to "play it safe" any more. Gordon seems convinced that this is what Martin has done:

Sounds like a real punk ethos. Joe Strummer would have been proud.

Would he? Would he really?

[I]t could make for an interesting summer ahead if Coldplay are about to embrace the punk spirit.

He'll be telling us he's given up eating Fairtrade bananas next.

Their single is called Unicorns Are Pretty But Don't Touch The Sharp Horn, Gordon. They've not embraced the punk spirit, they've just hired a new stylist, and passed it off to gullible journalists as some sort of edgy new direction.

I suppose, to be fair, Malcolm McLaren would probably be grudgingly respectful.