AP expands entertainment content through collaboration with The Hollywood Reporter and Billboard

New York, December 2016: The Associated Press has announced a content collaboration with sister publications The Hollywood Reporter and Billboard that will offer AP clients a greater selection of video entertainment news, including archive footage.

All AP Video Hub clients will be able to view The Hollywood Reporter’s and Billboard’s video news content, expanding the entertainment footage already available on Video Hub, such as Korean Wave entertainment news provided by YTN. AP Archive clients will also be able to access archive news content from The Hollywood Reporter and Billboard.

Paul Shanley, director of business development and partnerships at AP, said: “We are working hard to expand the third-party content available to our clients on Video Hub and AP Archive. This collaboration with The Hollywood Reporter and Billboard perfectly complements AP’s entertainment video offerings and means we are quickly making Video Hub the destination of choice for any news provider seeking the latest entertainment video news.”

The Hollywood Reporter delivers trusted coverage of the entertainment industry. Its access to leading talent and celebrities makes it the premier destination for entertainment news, reviews, videos and analysis.

Billboard is unrivalled in its music industry news coverage, with regular scoops on the biggest artists and musicians, exclusive video interviews and behind-the-scenes footage.

Allan Johnston, executive vice president of operations and chief of staff at Prometheus Global Media, which owns Billboard and The Hollywood Reporter, said: “By working with the AP we are able to significantly magnify the international reach of our video news content, allowing us to access and engage new audiences. AP Video Hub has an impressive roster of top publishing clients that we are excited to be working with. We expect the addition of our content will go a long way in helping AP Video Hub become the premier one-stop-shop for the latest entertainment video news.”

AP Video Hub launched in 2012 to address the increase in demand from online publishers for video news. The platform was an industry first, giving AP customers access to world news, entertainment, sport and lifestyle video, as well as combining breaking news with relevant footage from AP’s historical archive. The result was the development of richer online storytelling for digital publishers, many of whom lack the technical infrastructure to handle satellite news feeds.

AP Archive offers footage from a number of important television news agency collections that are owned by The Associated Press. Over 20,000 items are added each year, archived digitally and in high definition, including hard news and stories on entertainment, people, culture, lifestyles and more.