Not for Resale Rental Only?

I got my Copy of Ocean's 12 in the mail today from Netflix and looking at the disk it says on it "For Rental Only Not for Resale". This is the First Time I think I've seen this on a Netflix disk or any disk for that matter. Is Netflix getting a special variety of disk made for them?

Netflix has been getting many of their discs with special labeling for awhile. Several studios have "revenue sharing" deals with Netflix, where the studios own the actual discs but share the revenue earned.

It also helps Netflix employees better recognize their product as its received for processing when returned.

Another reason for the markings is there has been an ongoing problem with people stealing the Netflix mailers out of mailboxes and within the postal system. Many stolen discs show up at pawn shops or used disc dealers. These markings help discourage thieves from trying to pawn the stolen product, since reputable dealers won't accept them.

Thanks. Just wondering what the artwork looks like on this disc in particular. Oceans 12 for purchase does indeed have full-color artwork. My last Warner rental from Netflix, Soylent Green, had grey with simple printing as you describe.

Many studios have been doing that for years in the UK, as UK copyright law is different from US copyright law on this matter. In the US, once a copy is lawfully purchased, the buyer can than dispose of it at will, including resale or rental. UK law gives copyright holders more control over what happens with the works they sell.