The Nielsen Global Retail-Growth Strategies Survey reveals the pain and the pleasure points about the shopping experience. We examined how well retailers
are currently meeting consumers’ needs and why consumers choose one store over another. We also reviewed a selection of 19 product categories to determine
the product attributes that are most important. Lastly, we took a look at consumers’ willingness to use additional in-store services and their preferred
approach to dealing with price increases, in order to identify areas for development or improvement.