Logos and Branding

Client: PoW
Project: logo

My client owns a business of yerba mate, a dietary supplement that provides a natural energy boost. He asked me to design a logo that represents his product properties such as power and energy, as well as its origin, the mighty Amazon jungle. Using Adobe Illustrator, I designed this logo inspired in the silhouette of a yerba mate gourd and a tea straw, as well as the yerba mate leaves. I also integrated the shape and elements of a traditional Amazonic arrow. The logo is being used in the Website of Pow as well as in packaging.

New Zealand 2012

Client: Pow Yerba Mate
Project: Point-of-sale Poster

Yerba Mate Latte is the new product of Pow™ Yerba Mate. Its owner asked me to design a poster and a A6 flyer to promote this product in the Dunedin restaurants that are selling this drink.