17 (mostly failed) Brand Tweets From The Oscars

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!”

Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies.

Unfortunately, several brands missed that mark by a mile at this year’s Oscars.

Missed Opportunities

From the Potters to the Skywalkers, who’s your favorite movie family? #Oscars

Samsung was pushing (via promoted Tweets) their long form commercial on YouTube, and tying back to their TV spots during the telecast. Very strange wording of tweets, as was more of a hashtag hijack than real-time marketing. This guy agreed:

Organic and Interesting

No call-to-action or link here, but it’s so unvarnished it’s commendable. Reads just like what one of your pals would tweet. Not sure that’s on brand for Victoria’s Secret, necessarily but I liked the unfiltered nature of this.