We Interrupt This Video Game For a Word From Our Sponsor

Now that product placement has become ubiquitous in movies and television, advertising in video games is the next big step in the evolution of advertising.

Not only can current in-game advertisements shift around within a particular title’s landscape, but they can also adapt and change based on how long users look upon them and from what angle. If a player misses seeing a billboard or product entirely, depending on their actions, modern technology can tweak the player’s surroundings so that the missed ad will reappear later in the player’s adventures.

Placement companies can also accurately evaluate and measure engagement with specific ads, making it easier to monetize results.