Behavioral Modes

Sponsored by Fjord

Personas are the go-to method for understanding different types of people with different types of behavior sets. What often goes unexplored is how the behavior of a single persona changes given different contexts. In this workshop we will introduce Behavioral Modes and go over how they differ from Personas and the value of using one versus another, or both. This session will include an introductory talk followed by group activity to put learnings into practice.