The tech industry’s most wonderful time of the year is upon us, with CES 2017 just around the corner — by far one of my favorite events. Every inch of the show floor is jam-packed with innovations. From groundbreaking technologies at Eureka Park to seamless home automations at the Sands, CES embodies a new hope for retailers, consumers and technology enthusiasts.

Target’s unprecedented offer this Cyber Monday — two days with 15 percent off nearly everything site-wide and storewide — is more than a great savings opportunity. It signals a major shopping trend that I believe we’ll see more of in coming years.

Holiday e-commerce sales are predicted to reach record highs this year with digital sales set to surpass 10 percent of total retail for the first time. This makes it more important than ever for companies to leverage data when planning marketing campaigns and to properly collect data for post-holiday use.