The Bulls are off to a good start in this series after sweeping the Heat during the regular season. They went on a 10-0 run midway through the third quarter, then pulled away in the fourth. As the final minutes ticked away, fans could not contain themselves, chanting "Over-rated!" and "Beat the Heat!"

Game 2 is Wednesday night in Chicago, and they'll certainly take another performance like this.

Rose settled down after committing three early turnovers and showed why he is the MVP. He hit three 3-pointers and the Bulls converted 10 of 21 in all.

Deng had 21 points. He hit four 3s, had four steals, seven rebounds and simply put the clamps on The King, holding James to 15 points on 5-of-15 shooting.

Carlos Boozer added 14 points and nine rebounds. Joakim Noah had 14 rebounds and the Bulls pounded the Heat on the glass, 45-33. Chris Bosh led Miami with 30 points and nine rebounds. Dwyane Wade scored 18 points, but the Heat simply were overmatched down the stretch.

The Heat were leading 58-57 midway through the third when the Bulls made their run, reeling off 10 straight and seizing the momentum.

Rose and Bogans started it by nailing 3-pointers. A steal by Bogans against Wade led to two free throws by Rose after he got knocked to the floor going for a fast-break layup.

Then, after a timeout, Noah blocked a layup by Wade and scored seconds later on a layup off an inbounds along the Bulls' baseline, making it 67-58.

The Heat's James Jones stopped the run with a 3, but the Bulls simply weren't about to be stopped.

When Deng hit a 3 with 1:15 left, the crowd jumped to its feet and let out a roar. More important, that started a 14-3 run that stretched into the fourth and put this one away.

Suns executive tells newspaper he's gay: Phoenix Suns president and CEO Rick Welts revealed to the public that he is gay in a story posted on The New York Times' website Sunday, saying he wants to break down one of the last significant social barriers in sports.

"This is one of the last industries where the subject is off limits," the longtime executive told the paper. "Nobody's comfortable in engaging in a conversation."

The Suns did not offer a statement Sunday when contacted by The Associated Press.