How Localization Is Using Big Data to Drive Big Business

There’s growing interest in using big data for business localization now, although the use of customer data for optimal orientation of business locations and promotions has been around for at least a decade. By using detailed data about local customer behavior, businesses can move from overly broad promotions to segmented offers that closely align with each segment’s preferences. Learn more about the benefits of localization in this guest article from our CEO, Charles Hogan, featured on Information Management: