Advertising Myths

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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.A BAT-owned brand, Rothmans, has already launched a a#39;pub quiza#39; form of
promotion in the UK in which smokers are encouraged to contact the company
with answers to a series of questions found in cigarette packs. ... addictive
consumption practices in relation to the advertising of tobacco and alcohol, the
regulations actually open up the terms of such practices making them available in
new ways toanbsp;...

Title

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Advertising Myths

Author

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Anne Cronin

Publisher

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Routledge - 2012-11-12

ISBN-13

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