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Can you make money while honoring your soul's purpose? Yes, absolutely yes. You have been called to serve with your heart & soul, but your gifts are not meant to serve only others. You are meant thrive. Open your heart to a practice that serves you & your clients. Marketing + Wellness is honored to partner with you on the journey through successful & soulful marketing in business.

Feb 20 Advertising & Google

Advertising can be a huge money drain for small practices. But you do not need to pay for advertising. There are enough free ways to get the word out about your practice that paying for ads is just not needed to build your client base.

Do not use google ads. Not ever. They drain your budget quickly and have minimal returns in client revenue. Instead, focus on moving your web page to the top 2-3 spots on the first page of google for search terms that people would use when looking for services like yours. Research shows that people will visit the top 3 unpaid web pages when conducting a google search. This sounds challenging but there’s a systematic approach that works to move your page to the top spot on any search engine. First, your SEO terms count- big time. SEO stands for “search engine optimization” and refers to the algorithm that search engines like Google use to decide which page goes where on the search results list. Use Google Trends to find which terms and phrases are searched most frequently in regards to your type of business. Think about terms or phrases that potential clients would use in searching for a business like yours, type it into the Google Trends search, and see which terms are ranking the highest. These terms and phrases need to be included in the SEO settings of your web page in order for your website to rank on Google. The search terms also need to be repeated in the content of your website. Google uses the SEO settings & the content of your site in its algorithm. Additionally website responsiveness and design are taken into account. Have you noticed that the self made web pages from DIY web design companies aren’t ranking in the top spot of Google? A professional, well designed site with focused content and copy, and a solid SEO foundation can make or break your business listing on Google. Imagine how much revenue your business would save if you didn’t need to pay for advertising!

If you want to execute the formula on your own but don’t know where to find the SEO portion of your web page, call your web host and ask for help.

The next step to moving your web page to the top spot is to get people to visit your web page. The more people who visit your page, the higher it goes on the list in Google. Our next article offers tips for using social media to drive people to your website.

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Wondering why your site isn’t ranking on Google? Can you imagine never needing to pay for another Google ad? We know what to do. Marketing + Wellness will work our SEO magic on you Squarespace site & email you a list of recommended modifications to your site to help you generate traffic & clients. #gratitude #integrativemedicine #webdesign #midwife #marketinghealth #marketingwellness #marketing

When marketing it’s easy to think “any client is a good client. I need to appeal to everyone.” But you simply cannot appeal to everyone and being clear on your brand is the first step in bringing in a consistent flow of clients who need you and your offerings. Our Clarity exercise is available in our library, Link in bio. Get clear on how you can honor others while reaching your full potential and goals in business. #gratitude #integrativemedicine #webdesign #midwife #doula #marketing

Meet @austinfamilyclinic Their new site launched today!! This Full Web Design Service + Content Creation + SEO Foundation was by far one of the most nourishing sites we’ve created. This Austin based integrative family practice is just a dream. Follow @austinfamilyclinic for a link to this gorgeous site. #atx #integrativemedicine #integrativehealth #midwife #gratitude

On money, gifts, & God. How do we focus on making money while still holding true to our soul’s purpose?! It isn’t easy and the first step is making peace with money. Our money series is here to guide you. Link in bio. #integrativehealth #gratitude #webdesign #midwife #doula

FREE!!! Our Money + Soul E BOOK is now free to you in the Library of our @marketingwellness website. Link in bio. Why are you giving all of this amazing info away?! Because you- we love you and want you to thrive in business and life. We broke it down into articles by topic and can’t wait to see you start to transform your business. New articles full of soul nourishing, money generating tips in progress. Sign up on our mailing list so you don’t miss a thing. #gratitude #wellness #webdesign #midwife #doula

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We’re honored to journey with you in transforming your marketing efforts. Using the tools in our library you’ll be able to focus your efforts and attract you ideal client while earning the income you deserve.