Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards

“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona. “In that sense, I think that adopting a low profile wasn’t an option. I don’t think Barca had another option, but the way in which they’re supporting him is questionable.”