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THE LOYOLA MAROON VOLUME 67, NO. 17 LOYOLA UNIVERSITY, NEW ORLEANS, LOUISIANA 70118 FEBRUARY 17, 1989 Cable TV's rise affects major network profits By Andrew Nolan and Tim Watson Staffwriters In 1979 the three national television networks — ABC, CBS and NBC — held 91 percent of the television viewing audience, according to Nielsen Media Research, with the other 9 percent belonging to a few independent stations across the country. Today they hold 68 percent, and that number is still falling. The figure stood at 66 percent until the February miniseries Lonesome Dove appeared on CBS and pushed the figure up by two percentage points. In 1978, a network could count on having at least 40 percent of the prime time audience when it aired a special television movie. But now viewers are leaving the traditional network programs and turning to cable television for sports, entertainment and news programs. These major changes in the character of the broadcast industry mean there will be changes in the way students' first entering the field look for and find jobs. Many students in the past have gone to local TV stations immediately after graduation. But some local stations have stopped hiring because of falling revenues.The shift from the networks to cable TV also dictates a change in where and how advertising dollars are spent. In a survey of major advertising agencies conducted last year by Eugene Secunda, professor at the Graduate ] First in a series This is the first installment in a threepart series examining the state of the national and local television industries, including Loyola-owned WWL-TV, where declining revenues resulted in budget cuts totaling $1 million. School of Business at New York University, 71 percent of those surveyed moved their budgets away from network television in 1987. Cable TV was either the First or second recipient of the shifted funds for 65 percent of the respondents. Of those who had not restructured their Lundy: Ruling won't affect hiring By Cathy Baroco Staff writer A recent Supreme Court ruling on the use of "set-aside" affirmative action programs will not affect hiring procedures at Loyola, said the Rev. George F. Lundy, S J., senior vice president In City of Richmond v. Croson, the Court said minority set-aside programs had to serve "compelling state interest" and address "identified discrimination" to be constitutionally justified in the public sector, as the Constitution only limits governmental programs. Lundy said he did not intend to initiate any changes based on the set-aside ruling because of reports that it was somewhat narrow and technical. Some types of affirmative action, however, are being addressed at Loyola, Lundy said. In March of 1987, the university Affirmative Action Committee drafted a set of goals addressing minority and female recruitment. The goals included a plan to employ 20 black faculty members by 1990. "My feeling is that we're going too slowly," Lundy said. "We're going to have a hard time reaching our goals." According to the Office of Institutional Research, Loyola currently employs seven black faculty members, or 3.1 percent of the faculty population. The black student population at the university stands at 581, accounting for 11.7 percent of total students. "There has been a maturing of understanding to attract more faculty members and students," Lundy said. "One must recognize that it's one thing to hire more people, and another to hire people far enough along that they have a good shot at tenure," he added. Four black members of the faculty are tenured at this time, Lundy said, with the others working to earn it Lundy said hiring decisions are based on more than just affirmative action. "We can also look at it as an academic issue," he said. "For a university not to have [certain minority-related] courses Photo by Thorn Scott Sign of the times — Jan Roberts, sociology sophomore, participates in a protest against David Duke's candidacy Feb. 11 on Veterans Boulevard. For related story, see page 3. Parents react to university tuition raise By John Delavan Assistant News Editor Parents of Loyola students responded to the recent 14.86 percent tuition increase with emotions ranging from calm understanding to shock. Loyola parents received a letter dated Feb. 2 from John L. Eckholdt, vice president for Business and Finance, announcing the imminent tuition increase. For some families, the proclamation was startling. "My first reaction when I read the letter was one of great surprise, even shock," Judy Willem, mother of Garrett Willem, psychology sophomore, said. "No one can plan for an increase of that size so quickly," she said. Some parents admitted that the tuition increase was indeed unfortunate, but that they understood the action given the circumstances."Basically, it's to be expected. You have to pay the professors in order to keep them," Jacquelyn Lazarre, mother of Karen Lazarre, communications sophomore, said. "Everyone wants raises, but no one is willing to pay for them," Lazarre said. Lazarre added that she felt Loyola, with its fine communications facilities and faculty, was still well worth the cost despite the increases. See Television/page 5 See Hiring/page 5 See Parents/page 7 Inside This Week One for I I THE See Ufe and 11

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THE LOYOLA MAROON VOLUME 67, NO. 17 LOYOLA UNIVERSITY, NEW ORLEANS, LOUISIANA 70118 FEBRUARY 17, 1989 Cable TV's rise affects major network profits By Andrew Nolan and Tim Watson Staffwriters In 1979 the three national television networks — ABC, CBS and NBC — held 91 percent of the television viewing audience, according to Nielsen Media Research, with the other 9 percent belonging to a few independent stations across the country. Today they hold 68 percent, and that number is still falling. The figure stood at 66 percent until the February miniseries Lonesome Dove appeared on CBS and pushed the figure up by two percentage points. In 1978, a network could count on having at least 40 percent of the prime time audience when it aired a special television movie. But now viewers are leaving the traditional network programs and turning to cable television for sports, entertainment and news programs. These major changes in the character of the broadcast industry mean there will be changes in the way students' first entering the field look for and find jobs. Many students in the past have gone to local TV stations immediately after graduation. But some local stations have stopped hiring because of falling revenues.The shift from the networks to cable TV also dictates a change in where and how advertising dollars are spent. In a survey of major advertising agencies conducted last year by Eugene Secunda, professor at the Graduate ] First in a series This is the first installment in a threepart series examining the state of the national and local television industries, including Loyola-owned WWL-TV, where declining revenues resulted in budget cuts totaling $1 million. School of Business at New York University, 71 percent of those surveyed moved their budgets away from network television in 1987. Cable TV was either the First or second recipient of the shifted funds for 65 percent of the respondents. Of those who had not restructured their Lundy: Ruling won't affect hiring By Cathy Baroco Staff writer A recent Supreme Court ruling on the use of "set-aside" affirmative action programs will not affect hiring procedures at Loyola, said the Rev. George F. Lundy, S J., senior vice president In City of Richmond v. Croson, the Court said minority set-aside programs had to serve "compelling state interest" and address "identified discrimination" to be constitutionally justified in the public sector, as the Constitution only limits governmental programs. Lundy said he did not intend to initiate any changes based on the set-aside ruling because of reports that it was somewhat narrow and technical. Some types of affirmative action, however, are being addressed at Loyola, Lundy said. In March of 1987, the university Affirmative Action Committee drafted a set of goals addressing minority and female recruitment. The goals included a plan to employ 20 black faculty members by 1990. "My feeling is that we're going too slowly," Lundy said. "We're going to have a hard time reaching our goals." According to the Office of Institutional Research, Loyola currently employs seven black faculty members, or 3.1 percent of the faculty population. The black student population at the university stands at 581, accounting for 11.7 percent of total students. "There has been a maturing of understanding to attract more faculty members and students," Lundy said. "One must recognize that it's one thing to hire more people, and another to hire people far enough along that they have a good shot at tenure," he added. Four black members of the faculty are tenured at this time, Lundy said, with the others working to earn it Lundy said hiring decisions are based on more than just affirmative action. "We can also look at it as an academic issue," he said. "For a university not to have [certain minority-related] courses Photo by Thorn Scott Sign of the times — Jan Roberts, sociology sophomore, participates in a protest against David Duke's candidacy Feb. 11 on Veterans Boulevard. For related story, see page 3. Parents react to university tuition raise By John Delavan Assistant News Editor Parents of Loyola students responded to the recent 14.86 percent tuition increase with emotions ranging from calm understanding to shock. Loyola parents received a letter dated Feb. 2 from John L. Eckholdt, vice president for Business and Finance, announcing the imminent tuition increase. For some families, the proclamation was startling. "My first reaction when I read the letter was one of great surprise, even shock," Judy Willem, mother of Garrett Willem, psychology sophomore, said. "No one can plan for an increase of that size so quickly," she said. Some parents admitted that the tuition increase was indeed unfortunate, but that they understood the action given the circumstances."Basically, it's to be expected. You have to pay the professors in order to keep them," Jacquelyn Lazarre, mother of Karen Lazarre, communications sophomore, said. "Everyone wants raises, but no one is willing to pay for them," Lazarre said. Lazarre added that she felt Loyola, with its fine communications facilities and faculty, was still well worth the cost despite the increases. See Television/page 5 See Hiring/page 5 See Parents/page 7 Inside This Week One for I I THE See Ufe and 11