More Consumers Using Social Media for Health Research

The biggest jump came via health videos but health blogs also saw a huge increase. Social media represents a growing space for the healthcare industry and in just a few years, the number of adults using it as an information source is growing. How will pharma companies and device manufacturers look to reach their consumers in this space?

The MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days.