Tag Archives:
outdoor advertising

Flick Electric is a new power company that is shaking up the market by offering “the fairest deal” by giving customers access to wholesale spot pricing. So how can you get your message out in a crowded market? Flick Electric has come up with a creative idea to employ their best customers to spread the word in Wellington. They’re offering customers a month’s worth of free power for displaying their signage in their yard. Part of the deal is if people ask about the Flick lightbox, customers explain their experience as a “Flickster”. Read more

Love this clever little idea to advertise Top Gear’s “Ambitious but Rubbish” feature. It works well in pedestrian areas, but I also pass one on the way to work, the subtlety is lost when driving by at 100kms!

A couple of weeks ago the “Stop before you start” anti smoking campaign by GSL Promotus took out the Friday Ad Envy with their creepy but effective TV spots. Their unappealing smoking buddy has been rolled out to other mediums, where he’s been more popular than you’d expect!

In a world jam-packed with marketing messages with multiple screens fighting for our attention it is increasingly difficult for brands to cut through the clutter. It’s hard to ensure your audience’s undivided attention for a 15 second TVC let alone 50 whole minutes but Powerade created a way. Read more

Recently Burger Fuel opened a new store in Haitaitai, Wellington. Competitor Burger Wisconsin took this strategic billboard placement next door to try an lure customers back to them. What do you think a clever ploy or dirty tactics?

Billboard wars are not uncommon between brand – here’s a couple of international examples:

Pop up stores cater perfectly to our short attention spans and fascination with the new. A pop store can provide a brand access to high foot traffic locations, integration with large events and flexibility from retail leases. When well executed a pop up store can become a powerful brand statement and create a lasting experience for customers.

Here’s a few of my favourite New Zealand pop ups:

Rekorderlig’s Winter Lights Bar
This week Rekorderlig launched their “Winter Lights” bar in Auckland. Complete with a pine forest and fireplace the pop up bar cost $400,000 to create and promote.

Emma Rock, Rekorderlig Brand Manager, describes the pop up as “a winter wonderland that delivers an immersive experience and brings our Beautifully Swedish mantra to life” (Stoppress.co.nz). (SEE MORE POP UP STORES AFTER THE JUMP)