A new hotel set to open in January, in Palm Springs, a destination popular with gay travelers, has unveiled a twist; it is to be marketed specifically towards LGBT families.

The hotel owners, Random Haus, wanted to market the hotel to gay couples with kids, and so they chose to go against the tradtional “clothing optional” policy of many nearby resorts, MyDesert.com reported.

“The long-term here is to create Random Haus, which is essentially an LGBT brand,” said Lance Robutz, project manager.