In the world of Insta models-turned-real fashion muses, Kendall Jenner is queen, but good pal Gigi Hadid is hot on her heels.

While Gisele Bündchen is undisputedly the world's highest-paid model (she made more than $30 million between June 2015 and June 2016), Jenner is holding it down for models with roots in social media. Clocking in at No. 3 on Forbes' annual list of premiere earners just behind Adrianna Lima, Jenner raked in $10 million thanks to campaigns with brands like Estée Lauder and Calvin Klein. She's seen the biggest growth year over year, too, and experienced a 150 percent bump in earnings. Plus, with nearly 65 million Instagram followers, she's got more online-clout than anyone else on the list.

Hadid, who has just shy of 23 million Instagram followers, landed at No. 5 on the list having earned $9 million. She tied with British model Rosie Huntington-Whiteley, and can credit new wealth to contracts with brands like Maybelline and Tommy Hilfiger.