Bullet Bras Were All The Rage In The 1940s And 1950s, And These 10+ Pics Will Poke Your Eyes

If you don’t know what a bullet bra is then you could be forgiven for thinking it’s something dangerous. And in a way it is, because its extremely conical points are sharp enough to poke your eye out.

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You don’t see many of them these days but they were very popular during the 1940s and 1950s. They were made famous by the sweater girls (various Hollywood actresses who adopted the fashion of wearing tight sweaters over a cone or bullet-shaped bra), and Madonna even wore one designed by Jean Paul Gaultier during her Blond Ambition Tour back in 1990. A vintage lingerie company called What Katie Did was the first company to bring bullet bras back into modern production in 1999, and since then other companies have also started to make their own version of the iconic underwear. Scroll down for a collection of vintage photographs featuring women modelling bullet bras in the mid 20th century. Don’t forget to vote for your favourite!

I never realized this was an intentional fashion trend, and have always been thankful that bra technology advanced past "cone boob" phase. I guess some day people will look back at our round boob bras and wonder "WTF were they thinking?"

I had the same idea! Only I thought it had to do with shortages caused by WW2, the major ingredients like cotton and rubber. And they Had to be that shape because there wasn't any other materials available for the "boob" shape.

I never realized this was an intentional fashion trend, and have always been thankful that bra technology advanced past "cone boob" phase. I guess some day people will look back at our round boob bras and wonder "WTF were they thinking?"

I had the same idea! Only I thought it had to do with shortages caused by WW2, the major ingredients like cotton and rubber. And they Had to be that shape because there wasn't any other materials available for the "boob" shape.