AS WE GROW is an Icelandic fashion label, born from the passion of creating superior, quality clothing that lasts; is non-trend led and timeless in design.

It was started by Gudrun, Maria and Greta, three Icelandic friends with a passion for knitting and ’slow fashion’.

The children's collection (6m-8years) has a classic appeal and is made from the luxurious alpaca fiber. It is lanolin free and hypoallergenic, which when combined with its unique soft properties, makes it ideally suited for use in baby clothing. The clothes have been specifically designed to encourage longevity, growing with the child, while retaining a hand-me-down quality.

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AS WE GROW is an Icelandic fashion label, born from the passion of creating superior, quality clothing that lasts; is non-trend led and timeless in design.

It was started by Gudrun, Maria and Greta, three Icelandic friends with a passion for knitting and ’slow fashion’.

The children's collection (6m-8years) has a classic appeal and is made from the luxurious alpaca fiber. It is lanolin free and hypoallergenic, which when combined with its unique soft properties, makes it ideally suited for use in baby clothing. The clothes have been specifically designed to encourage longevity, growing with the child, while retaining a hand-me-down quality.

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Scandi Market serves the needs of shoppers from across Scandinavia - Denmark, Finland, Iceland, Norway and Sweden. We offer merchandise from luxury and niche fashion collections and homeware from Scandinavian designers and brands, and from around the world.