New mobile features let app’s automatically work with mobile and to add new mobile keywords for SMS

They love the ‘Causes’ app and used it as an example for both the above.

ages 35+ is the fastest growing demographic for Facebook (which is similar to SMS — these are not just ways to reach youth)

RIM CEO joined to announce and demo the new Blackberry native Facebook app. Uses push so you have content when offline (set custom tones for Facebook notifications), fully integrates with photos and address book to allow things like tagging and uploading to Facebook automatically when you take a pic. Again, Facebook and mobile are not just for younger demographics, RIM investing here (and 2000 RIM employees are on Facebook)