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Welcome to Creature college Update 13

In homage to the late great Terry Pratchett, “If complete and utter chaos was an escaped rabid hamster with little pointy teeth then I’d be the sort standing next to a hamster wheel dressed as a carrot trying to tempt the hamster into a tiny box muttering “Here Squeaky, here boy””. We’ve definitely been in overdrive this month. Three cons, updating the website, finishing stretch goals, filming play through videos, running competitions and working with our artist, designer and media studio to get ready for our Kickstarter. My wife has hardly seen me, the children have formed their own self-ruling proto-civilization on the top floor of our family home and given my bleary eyed state at work my colleagues have adopted the mistaken belief that I spend my evening crawling bars sampling the heady Cheltenham nightlife as an elderly Lothario.

So what has actually been happening? Well with less than two months to our Kickstarter now it’s been all hands to the rigging to try and get everything ready.

Website

Well for those who haven’t already noticed we’ve completely revamped an updated the website. Partly so we could add new features but mostly because the old website looked like it had been created by a five year old with a bunch of multi-coloured crayons. The new website is a big improvement, it has play-through videos, our rule book, details of other projects and even a shop where you can buy some of our natty Creature related merchandise. We only have t-shirts available in the shop so far but that will change over the next few weeks as we get closer in to the Kickstarter. You can take a look at the new website at http://www.happyottergames.com/.

Reviews

We’ve now sent sample games out to all of our reviewers and there are some really well known names on the list. Keep an eye on the website for details of the reviews as they become available.

Stretch Goals

All our stretch goal art work is finished and we’re currently working on our extra stretch goal items with our fabby printer Wingo Games. We’ll publish more details on these as they become available but take a look at these cute little suckers!

Most of these guys have already been named by our friends over at The Boardgame Group but there’s still one naming competition left so keep an eye out and join in!

Play-through Video

We know that you’ve been dying to find out more about how Creature College plays so we’ve filmed this neat little video to take you through the game. It’s hard to see the cards so at some point we may film a top down view as well. You can take a look at the video on the front of our website http://www.happyottergames.com/.

We’d love for you to go take a look at our page, vote on our page and become a fan! We’d love you, and hug you and call you George ( unless you’re a girl in which case we’ll call you George).

Ninja Snails

We’re currently working on a game to be released after Creature College. We don’t plan on being a one-game-wonder! It will be a few months yet but we can give you a sneak peak at our concept art! Here is our Hashimoto Clan Leader. Ninja Snails is a card game that we think will have two decks of just over 100 cards in total. The aim of the game will be to defeat other ninja houses to collect koku. The person at the end of the game with the most koku will win.

Well that about wraps it up for this addition of the Newsletter. We’ll be running more fabby competitions and all sorts of other good stuff will be happening in the run up to the Kickstarter so keep an eye out and thank you for all the support you’ve given us as our community. We couldn’t do this without you!

So you’ve finished and play-tested your proto-type and you’re ready to look for a printer. Getting your game printed can feel like a bit of a mine-field and depending on who you ask you’re going to get some wildly varying quotes for printing. Five of the first things to bare in mind are:

You’re going to want prototypes and these are best done with the printer you’re going to be using to produce the game. This way you get to catch places where they may not have understood what you want up front

If you’re going to use traditional distribution to get your game into stores then you’re going to want to have a very low base cost as retailers look for very large margins on games (up to and over 50%)

The printer you choose should be experienced at producing games and have the technical ability to realise your dream. Make sure that you look carefully at what they’ve produced before and if possible…get references

They should be easy to communicate with and responsive. If you ask a company for something and it takes two weeks to get a response (to a simple question) you should consider walking away. When you’re on tight deadlines the last thing you want is an unresponsive printer

You’ll need them to be flexible at times. You need to feel like your printer is coming with you on your boardgame journey and they’re willing to work with you to make your game work

So where to print? If you run a google search for game printing you’ll get a raft of companies coming up that print games. For early good looking prototypes Game Crafter is a good first stop but if you’re going to require non-standard pieces or large print runs at a low cost per game then you probably don’t want to use them for your production run. If you live in Western Europe or the US you’ll find a lot of great printers. The benefits of printing in country are:

You can go and sit down with the printers and brief them in person (In the US this could involve a plane flight 🙂 )

You don’t have to worry too much about transportation

Depending on where you live and where you’re transporting to import duties and VAT cease to be so much of a problem for you

People speak your language both literally and figuratively

So given all these great benefits of printing in country, why do so many games companies (even Kickstarters) print over seas. In the first instance there is only one over-riding reason; COST. Simply it’s cheaper per unit to print overseas than in either the US or Western Europe. The difference in cost can be staggering, quotes for my game in the UK were coming in at around $25 – $35 for 1000 units, my base cost in China is closer to $12, even with transportation costs this doesn’t come anywhere close to $25. Prices in Eastern Europe (Poland/Czech) aren’t necessarily quite as good although you can get some excellent prices and you have the benefit of working with a company within the EU. So bearing in mind the huge financial benefits to printing overseas, what are the downsides?

You need to find a reputable printer who is easy to work with and both of these can be a challenge if you’re not fortunate

Language can be hard if the printer’s contact staff don’t have good English

It can be hard to assess quality of materials unless your printer is willing to send you pictures or samples

You can feel a bit disconnected from the process

You may have both VAT to pay (reclaimable in the UK if you’re VAT registered) and import taxes (Games are 0% rated in the UK and come under the import code 9504908000)

So how can you lessen the impact of these downsides? Find yourself a great overseas printer. This is down to word of mouth recommendations for people that have used them. I was very fortunate to hit upon Wingo Games almost straight off the mark. They were kind enough to provide a couple of references one of whom had been another Kickstarter project. The references were good so I asked them to quote on the game. I was immediately impressed by the level of contact that I received from Wingo, despite the fact that they company turns over millions of dollars a year my contact, Ivan (they all use western names to make themselves easier to interact with), made me feel like I was Wingo’s only customer. I have contact with Ivan maybe every couple of days and he’ll regularly drop me a line just to ask me how things are going. His English is close to perfect.

They were very flexible with me for my sample games which was very much appreciated as samples are very expensive. Typically a printer will have to include the same set up costs for a big print run in the costs for your sample games. This means that some of the quotes that you receive for samples can seem astronomical so flexibility here is very much appreciated.

The next thing that impressed me was the quality of the sample games:

Here is Creature College in all its glory. You can’t feel the quality of the materials but suffice it to say (and I fully accept that this is a little bit weird) I sometimes just run my hands over the box to feel the finish! I was very impressed with the quality of work from the thickness of the box cardboard and design of the insert straight through to the print quality in my rule book.

Finally you want to feel that your printer is a real partner. As you can see from the title picture Wingo Games has shared a stall with me at conventions and we’ll be at Essen together in the fall. I don’t heap praise on a partner without good reason but Wingo Games are a vital piece in the potential success of Happy Otter Games and Creature College.

I hope this little guide has been useful. If you’re interested in my experiences and just want to chat about your own project then feel free to drop me a line at orhan@happyottergames.com. I’m happy to put people in touch with Wingo but you can also contact them yourself at sales06@wingogames.com.cn.