New Marketing Campaigns For First Hit Top Gear

What better way to drive awareness of the benefits of great value daily and weekly bus travel than by taking a fresh high profile marketing message out on the road.

Eden were appointed by Abellio Scotrail and First Group Scotland last year to showcase the benefits of combined bus and rail travel to commuters and leisure travellers using bus service 4B and Croy Railway Station – a key point on Scotrail’s flagship Edinburgh to Glasgow mainline.

The success of our high profile marketing campaign led to our appointment by First Group to refresh and relaunch First’s Falkirk zonal area ticket and cashless payment mobile tickets offer.

A refocused three dimensional campaign graphic was the order of the day communicating the amazing flexibility and fantastic value for money that First Group’s Day and Weekly Tickets offer.

Designed and applied to bus advertising, leaflets and online advertising together with an illustrated area map combing bus routes and tourist attractions. Our graphics have been a big hit with travellers so far.

With summer sunshine and the holiday season just around the corner, travelling around central Scotland via train and bus and across entire Falkirk area via the First Group bus network is the perfect way to travel.

Let us know if you spot our graphic design work when you are out and about this summer and don’t forget to check out the First Group Scotland East website or the First Group mobile app for fast and reliable bus timetable information. Get in touch with one of the Eden team if you’d like to find out more about these marketing campaigns.