Australian Men’s Health Magazine Makes iPad Debut With August Issue!

Talk about coincidence. I’m running the Men’s Health Night Run this weekend and in comes an e-mail regarding Men’s Health Magazine Australia‘s first iPad magazine edition which also happens to be the August issue hitting the news stands. The Men’s Health app was built from the ground up by the Men’s Health design team – led by Creative Director David Ashford – to ensure the best possible experience for consumers. Each page from Men’s Health has been reformatted especially for the iPad.

Ashford said the Men’s Health way of simplifying men’s lives translates perfectly to the digital medium. “We know our readers love our exercise routines, for example, so we can now show the full range of movement through animation. Add to that bespoke elements like a format-friendly contents page and a personal workout log, and I think we’ve created something that will really excite readers looking for their favourite magazine in digital form.”

In addition to the editorial content of the August print issue, the Men’s Health app also features behind-the-scenes footage of cover star James Magnussen’s shoot, video clips – and exploding pizzas.

Karen Deveson, Publisher, Pacific Magazines Healthy Lifestyle Group, said the launch of the app offered a new way for Men’s Health readers to engage with the brand. “The Men’s Health iPad edition is an incredibly dynamic extension of the brand, and one which allows us to bring our core pillars – fitness, style and expert advice – to life in a way that can be consumed on-the-go,” Deveson said.

“The app is one of the finest in its class, and we look forward to bringing our readers continued innovation and exclusive content with each month’s issue.” All advertisers in the August print issue of Men’s Health are also featured in the iPad edition, with future editions set to capitalise on the interactivity and rich-media capability of the digital format.