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Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal communications, process documents, SEO, advertising etc. A post-grad in marketing communications, Sonali considers herself a learner – with a dream of writing a novel someday.

The most popular features, interviews and news items on MTA this week, in one handy list.

“Mobile is here to stay and CMOs are comfortable in this space now. They're asking for stronger data, better KPIs, more accountability and transparency, better attribution, and so on.” Read on to know why Gil Dudkiewicz, CEO, StartApp thinks mobile marketing is getting stronger than ever.

According to Sophie Vu, CMO, Vibes“If your marketing matrix, social media output, website, etc. are not optimized for mobile, you’ve already lost the battle for mindshare with your audience.” Need more reasons to go mobile? Read on.