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As Steve Jobs took the stage to a rousing ovation at the Yerba Buena Center for the Arts in San Francisco, California and the Apple Store went down, we all knew something was coming. And we were right. Kicking off Apple's annual September Event, CEO Steve Jobs gave a retail update, praising the Paris Apple store, a second outlet in China, and, finally, the newest store in London. Apple now boasts some 300 retail stores in ten different countries, with Spain on tap for becoming the 11th nation to get an Apple Store.

Self-congratulations and iOS glorification aside, Steve Jobs soon got down to business. What's new to Apple? iOS 4.1, the next release of iOS. First, bugs have been fixed, proximity, bluetooth, iPhone 3G bugs. Second, Apple is adding the new HDR (high dynamic range) standard to photos, an embellishment that takes iPhone photo quality to a while new level. Also built into iOS 4.1 is Game Center, which is all about multiplayer games. "If you don't have friends," Jobs says, "it will match you with people."

Jobs foreshadowed from Epic Games a new game that will soon debut using Game Center. Exclusively for Apple mobile devices, get ready for "Project Sword," an action packed role playing game that really looks sweet. With intricate 3D imagery and amazing gameplay and social integration, this could very well become one of the hottest games available across any mobile phone or gaming device. It'll be out on the iPhone, iPod, and iPad this holiday season.

iOS 4.1 will be a free download available next week. Jobs, however, also gave a sneak peak at 4.2, which will be out in November, also available for free. "It's all about iPad," says Jobs. "It brings everything to iPad from 4.1 to the iPad." Look for everything from wireless printing to the brand new Airplay.