How Micka.lomonaco started their logo design journey

Company name

VIA FRATELLI

Overview

We are two Italian brothers that have been working in Italian Family restaurants for over 10 years. We have decided to open up our own restaurant in Melbourne, building on what we have experienced to create an atmosphere that is both authentic and modern. Our menu will comprise a mixture of authentic italian cusine with a focus on woodfire pizza.

Tell us a bit about who you are and the people you reach

We aim to target the large family base in the area, this will be our main target audience. Students in the surrounding area will aslo be a target.
Our menu will not be overly expensive but will deliver quality Italian cusine. We will have a modern look and feel but would like people to feel at home.

Requirements

We are looking for a logo to represent our italian family restaurant - VIA FRATELLI. (Fratelli means brothers in Italian.)

We Recently returned from Italy and have been developing a concept of the Italian street signs as every street sign in Italy has "VIA" infront of the name of the street. We are hoping to incorpoarate this idea into our logo but this concept is not entirely set in stone. Please feel free to bring your own ideas to the table.
Via means street or way in Italian and therefore VIA FRATELLI will be the brothers way of delivering italian cuisine.

We would like to add the following:
1. No Cartoons - We want to keep it simple, authentic, but modern.
2. Nothing too fancy- we do not want to come across as being fancy/fine dining or overly expensive. We are a family restaurant and want to portray that image.
We have looking at / been working on some designs that we have attached.

"VIA FRATELLI logo.PNG" is a very early design phase logo we were working on.