"The Journey of Steel"

A walk-through comic for Arcelormittal

For the world’s largest steel company ArcelorMittal Archimedes has designed a walk-through comic in Ostrava, where visitors can go on a journey into the world of steel. Using a combination of hand drawings and renderings, Archimedes created an exhibition landscape which allows plenty of room for creativity and new knowledge. In this vibrant world, visitors can customize their own everyday design object: a spoon made ​​of steel . And it gets obvious that steel is aesthetically, versatile , “green” and one of the foundations of modern societies! As Tapas Rajderkar, CEO of ArcelorMittal Ostrava says: “Steelmaking is a beautiful technical discipline! Through the exhibition we want to make it attractive for kids, who are yet to take the decision what field of study they will pursue in the future.”