AUTHOR: Erica Sweeney | PUBLISHED: Feb. 19, 2019 … Subaru is also the latest auto brand to embrace higher-quality product placements and in-show partnerships, with its integration with the CBS, TBS and TNT shows. In another example, Range Rover recently teamed up with Hulu on a futuristic car that appears in the streaming platform’s series “The First.” As the demand […]

by Bulldog Reporter | Feb 18, 2019 Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this […]

News, 08 February 2019 A fascination with paid influencers has meant that marketers often overlook the opportunity to cultivate strategies that would put the power of “everyday influencers” to work on their behalf, according to three influential US industry figures. Writing in the current issue of Admap, Ed Keller and Brad Fay, CEO and […]

NEW YORK, Feb. 7, 2019 /PRNewswire/ — Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data […]

American Family tops the list of most loved brands being talked about during online conversations. AmFam continues its #DreamFearlessly marketing campaign that goes beyond TV commercials, but in real lives: from high school sports sponsorships, fan vote contests, scholarship programs to regional “Big Dream” gatherings. While, Clean & Clear ranked second for its high sentiment […]

February 7, 2019 Fans of Mary Kay and Burt’s Bees are Tweeting, ‘Gramming and sharing the love; meanwhile, when it comes to offline word of mouth, L’Oréal devotees are spreading the cosmetic gospel. The companies were among the beauty and personal care brands recognized by Engagement Labs as Most Loved Brands. Engagement Labs analyzed more […]

Published on February 06, 2019. Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions toeschultz@adage.com. Procter & Gamble’s Olay did not have a great performance in the widely cited USA Today Ad Meter. But CMO Marc Pritchard is talking up […]

Ed Keller, Brad Fay and Matt Dodd Admap Magazine, February 2019 The social media era has placed a spotlight on those celebrity and near-celebrity “influencers” with thousands, even millions of followers on YouTube, Instagram, and other social media platforms, most of them paid to endorse brands. Largely on the strength of these online influencers, […]

by Sarah Mahoney @mahoney_sarah, January 25, 2019 … American Eagle also owns Aerie, the lingerie brand that’s made big gains by ditching models. It has been a pioneer in the trend of using real women — in a variety of shapes and sizes — in its ads, and was one of the first brands to swear off […]

by Bulldog Reporter | Jan 28, 2019 Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs. The firm’s new report, published in MIT Sloan Management Review, reveals […]