Mineral Makeup Expands Reach

Cosmetics based on minerals and other natural ingredients were a hot topic at the Natural Products Expo East show late last month. At the same time, Whole Foods Market, Austin, Texas, was launching a mineral-based makeup promotion for the month of October. In a prominent example of the trend, Whole Foods will feature the products by carrying an exclusive kit worth $120, from Denver-based

Baltimore — Cosmetics based on minerals and other natural ingredients were a hot topic at the Natural Products Expo East show here late last month. At the same time, Whole Foods Market, Austin, Texas, was launching a mineral-based makeup promotion for the month of October.

In a prominent example of the trend, Whole Foods will feature the products by carrying an exclusive kit worth $120, from Denver-based Mineral Fusion, at a price of $20. A portion the proceeds will go to the n