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Background

Produced by nonprofit group THOTCON Infinity NFP, THOTCON brings
together hackers from around the world to a new TOP SECRET location in
Chicago each year. THOTCON promises that attendees will experience one of
the best information security conferences available combined with a uniquely
casual social experience. Attendees discover rising trends and ideas happening
in the information security world at exclusive talks, take part in thrilling
contests such as complex security puzzles, and enjoy several exciting breakout
villages including Lockpick, Biohacking, and a Car Hacking village.

Challenge

Because of THOTCON’s growing popularity and equally increasing Twitter
following, their team wanted an easy way to communicate ticket inventory
status with their loyal followers. With an ever growing to-do list, the THOTCON
team needed a way to post timely reminders when tickets reached certain
levels without having to constantly check their system.

Solution

THOTCON implemented automated social media posts with Agent, ShowClix’s
marketing automation tool that handles everyday marketing tasks you create
within the system. After selecting specific quantity levels, THOTCON now relies
on Agent to send out Tweets when set ticket levels are reached. The urgency
prompts their followers to buy now which ultimately helps them sell
more tickets.

Agent is so easy! We loved we could set it to Tweet for us while we focused on other aspects of running a world-class hacker conference.