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An energy-starved India wants to create 40,000MW of rooftop solar power capacity by 2022 to tide over critical power shortages in the third-largest economy in Asia. So, the government is looking to rope in an unlikely set of brand ambassadors for its ambitious solar energy program: the godmen of India.

The Narendra Modi government has asked spiritual leaders to install solar power units in their ashrams, or hermitages, and promote this renewable form of energy among millions of their followers.