EXCESS BRAGGAGE

As countless jet setting celebs have proven over the years, if you want to turn heads at the airport there’s few better ways than to strut around unashamedly with trolley-loads of excess baggage in tow. But now there’s a completely new kind of shameless suitcase statement for travellers to make – and it has been tailored specifically to today’s generation of sun-seeking social media show-offs.

Said suitcase statement takes the form of the world’s first-ever ‘braggie’ suitcases, which we created for our lovely new client Three. The in-your-face suitcases give the selfie-obsessed the chance to have their favourite holiday selfies, belfies, ‘hot dog legs’, poolside poses, plane wing pictures and sunset snaps splashed all over their luggage to wheel around the airports and hotels brazenly this summer.

We gave the nation its first glance of the braggie suitcases by holding a glamorous photo shoot with serial social media travel bragger Kelly Brook… and a private jet. Brook, 34, effortlessly breezed through the airport with a matching luxury suitcase set adorned with her favourite holiday pictures of, erm, herself.

The story of Kelly Brook and the world’s first selfie suitcases cleaned up in the media with not one but FOUR articles on the Mail Online (here, here, here and here), as well as a full page in the Daily Starand equally big write ups on the Daily Star online, Mirror online, OK! online, Metro, Handbag.com and Good Morning America.

The braggie suitcases were launched as part of Three’s new #HolidayBraggie competition, which is encouraging people to send in their best holiday brag to be in with a chance of winning a holiday to one of Three’s 16 Feel At Home destinations – not to mention a personalised braggie suitcase to travel there and back again with.