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Hi, my name is Willo and I am the Founder of thefoodiehub.com

The Foodie Hub was established on August 6th, 2012. Essentially, it began out of a joke. I was known around the office at the time as a lover of good food & a very passionate individual when it came to discussing cutting edge small bars around Perth. After a Social Media workshop with Peter Fletcher (who was my Business Info Systems tutor at Uni) he encouraged me to get into WordPress which at the time I didn’t know a lot about. So a few colleagues laughed and said given all the photography they knew I loved taking of food & drinks, why not start a blog – it may take off! We all laughed it off. I lived in England for a few years on an extended working holiday and over there learnt a bit of code but when I discovered WordPress was so intuitive and simple, I was hooked. So I started playing around more and loved the ease it offered.

Worked in Financial Services for 13 years and exited the industry exactly a fortnight after thefoodiehub.com domain name was registered. It was at this point that after some research and avid interest in other Perth food bloggers since 2008 I decided to take The Foodie Hub very seriously. I have a very strong network of like minded foodies/cocktail & bar crew in and out of the industry predominantly in Perth but also across Australia and around the world. Domestically a few of my close friends help me with ideas which is why I always (with the exception of this blurb) refer to The Foodie Hub as “we”.

After taking a couple of photography courses a few months before after investing in a DSLR camera I envisioned The Foodie Hub to be primarily a food & drinks photography website. I dislike and dissociate The Foodie Hub with the description of “blog”. It was never intended to be a forum to express opinion or experience of a venue – there are more than enough blogs that cater to that presently available and within them is a depth of quality.

So the point of difference offered is a photographic perspective, the photos do the talking. Shortly after the first month I decided strictly photography was limited in potential and it would be really cool doing in depth interviews to hopefully provide some useful and interesting insights from leading and emerging players on the rapidly expanding Perth food & drinks scene.

This has proved popular and combined with the photography it is my view that The Foodie Hub offers a fresh & unique approach to the Perth food & drinks blogosphere.

In the time The Foodie Hub has been running it has achieved an amazing amount of milestones and achievements, some of which can be found in the FAQ section of the website. The intention for the purpose of The Foodie Hub was ultimately to be a centralised virtual location where industry veterans, professionals and punter enthusiasts can gather and appreciate the fantastic level of quality that is evolving right now in Perth, and Western Australia.

There are a lot of plans in the pipeline, through continuing to grow organically to certain strategic moves however it is no secret that a big part of the future is video. Video is so engaging and really offers a greater attention grabbing factor than text or photos ever can. This has been quantified by statistical analysis that I’ve run & is interesting – as a society we will much rather engage by clicking a play button once, than having to scroll down a page or flick through photos.

Please send through feedback as any serious feedback will be treated as such and am always looking for ways to evolve and grow/improve. I am a perfectionist & am always looking for ways to learn. Should you have any questions, please check the FAQ’s and in the unlikely event it isn’t covered in there then contact me. Should you be on LinkedIN, certainly encourage & would welcome your connection. The LinkedIN beer cap logo to our right (or below on mobile) will take you to my profile. I hope you enjoy the website and find it a new way of gaining some insights. The food & beverage industry in Perth is an area I am completely passionate about and am determined in assisting in any way to push the envelope and close the gap between our friends in Melbourne & Sydney.