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Paramount Pictures has announced a slew of licensing and retail partnerships for the recently release sci-fi anime adaptation Ghost in the Shell, along with a custom VR experience for the Oculus Rift.

For the virtual reality experience, Paramount worked closely with film’s director Rupert Sanders, and collaborated with Oculus to bring Ghost in the Shell to the VR platform with developer Here Be Dragons. The content allows users to step into Major’s shoes by engaging with iconic scenes from the movie, including the immersive experience of Major’s dive from the rooftop and her battle with geisha robots.

"This global program encompasses the latest in VR, targeted retail promotion and a compelling roster of licensees in key categories that support the film," commented LeeAnne Stables, president of worldwide marketing partnerships & licensing for Paramount Pictures.

"We are reaching an enthusiastic existing fan base, and delivering a broad line of products with appeal to new audiences excited about the film”.

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