The communication of your church should both inform and
engage your audience. It must be more than just enticing, more than just
informational. In a society where everything is immediate, mobile, and
interactive, your communication must be the same.

There are many facets of engagement for your Church to
consider; everything from Community Events, Social Media Campaigns, to an
Interactive Website. Remember, engaging your audience is simply acknowledging a
need for relationship and acting accordingly.

A few ways to build the engagement of your Church’s image:

Photos: Your audience will love to visually see the events
and ministries you have to offer. Whether it’s a whole gallery or just a
picture or two, photos will connect with audiences emotionally. People want to
engage in positive interaction and experience.

Questions: One way to engage your audience is to ask them
questions. More so than ever our audiences do not want to simply hear the
message, they want to participate in the message. Ask questions that promote their participation.

Go where your audience is: Building engagement within your
Church and community stems from the idea of targeting your audience. Not only
do you need to provide the messages and information that your audience is
looking for, but you also need to provide it through the correct mediums as
well. Some different mediums could be Facebook, through the mail, on your
website, etc.

As communicators, it is crucial that we realize “our
broadcast world is quickly giving way to an interactive world,” says Kevin D.
Hendricks. “One-way broadcasting is being replaced with multi-way
conversations. People no longer passively consume media, they interact with it.
They talk back, through Twitter, Facebook, text messages and more." With this in mind, it is important that you structure your communication
efforts in a way that allows for interactivity and engagement; not simply information.