Do you know that approximately 1400 new applications are uploaded and introduced every day in the playstore. How crowded it must be by now? Can you anticipate how dense and clumsy it will be after 2 years? We know that there are myriad of applications installed and deleted every single day. Today, customers are sitting on the throne as nobody wants an insipid app which is similar to the other competitive app available already in the market; this creates a sense of awareness and risk in the minds of ﻿mobile app development companies﻿.

When it comes to marketing and promotions of the brand or any organization, the word 'application' would certainly pops up in the brilliant brains of the company personnel. We, the customers, have no idea about how the mobile app developers might be suffering through and going over. Thus, the point of the conversation is that going in the floak direction, it would be better to also look into the other side of the coin. Developing a mobile app is a herculean task.

Before you process for development it will be a great precaution to take a look in the market,and decide the factors that affected most during that particular period of time. Let's see some unfeasible hurdles faced by the adroit developers as a startup founder.

Can you not leave this aspect aside? In fact, this factor can't be put aside; it is one of the vital attributes of any startup to be either dominant or a failure. Is it possible for every startup to stand out from the crowd? Can there be 'All Winners' circumstances? This is what is happening with them since 2 out of 5 minds are starting something on their own and when it's time to launch the mobile application, the cometition is so tough that it becomes difficult to distinguish. Today, the scenario is sucha that popular apps and games developers are struggling hard to make their mark.

Performance

Not everyone can make mobile application and even if they make it, it won't be performance oriented. That's a case when mobile app developers run impatiently to make more and fast paced creation; the result affects the performance. Making a bug free, less battery consumption and better UI, the application should fulfil these requirements.

InvestmentJust like websites, mobile applications can be varied as per the investment the developers put into it. The investment i.e the financial circumstances of the programming background is vital to accomplish the best required features in the mobile app. Well, money is never adequate for making a perfect applications since there will be updates, upgradation to make where there will be a need of continuous supply of big bucks.

Compatibility

Now that your app is live and it is running successfully in the first week. Then, you come to know that some devices are not supporting the application feature because of some major and minor issues. But sorry, that is too late now. The compatibility of the mobile application should be taken care of precisely and accurately through regular iterations.

Discovery

The fundamental and primary concern of application development is to make life simple, productive and pleasant. App discovery is extremely concerned with who are your users, what type of service they are expecting, and many others factors. App Discovery is one of the underestimated factors which developers regret after the launching of the application. ASO stands for App Store Optimization, is a process of optimizing mobile apps to rank higher in the search result. Just like SEO, better your ASO, the more likely your app will reach thousands of devices. This is a most fastidious challenge that people have forgotten about.

Make it seen

Marketing and Promotion- The Duo which has become mandatory for almost all the practical stuffs. An auspicious app is about 50% marketing and 50% but that does not specifically indicate that development isn’t important. As a startup, you should have precise knowledge about marketing and empirical way of promoting your app like PR & media plan, social & viral marketing & internationalization of app.