J. Martinez Shares How to Make the Best Cup of Coffee with Estate Coffee Brands

The Blue Mountain coffee specialists, J. Martinez, offer professional insight on what goes into a spectacular cup of coffee.

J. Martinez CL

ATLANTA, GA, June 05, 2014 /24-7PressRelease/ -- The Jamaican Blue Mountain coffee company, J. Martinez, believes that in creating the perfect cup of joe, the type of brand you buy definitely matters. Think to yourself for a moment about what defines an ideal coffee blend. Do you prefer sweet or bold flavors? Strong or smooth? Knowing your preferences is the first step towards consuming a gourmet cup that fires on all taste bud cylinders. Keep in mind that even high-quality blends can taste bitter and be otherwise off-putting if not brewed properly.

How to Brew the Best Coffee Every Time
Fresh beans will make a huge difference in the taste of the brew. If you are going to buy coffee, make sure to brew it within a week of purchasing the bag. The longer the beans sit, the less flavorful they will be when it comes time to drink. Exposure to air and light will drastically reduce the quality of the coffee bean's taste and aroma. Purchasing coffee in bulk or from stores that are not aware of these freshness standards is not recommended.

Many people also make the mistake of refrigerating, or worse, freezing coffee out of a false belief that this best for preservation purposes. It is not. Store the beans in an airtight container at room temperature, and remember to use them inside of a week. If you want to enjoy the full benefits of gourmet coffee, you will need to purchase every five to seven days.

According to John Martinez, Owner of J. Martinez & Company, "There is a marked difference between coffee beans that are mass-produced on commercial growing farms and those that are grown by farmers who have a keen understanding of what goes into a quality roast. Jamaican estate coffee and those produced on Arabic plantations are but a few blends that have acquired a reputation for excellence."

Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.