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While most people are working on productive New Year’s resolutions, scammers and bad actors will begin 2013 with the same old goal: make money with the help of bad ads. Advertising helps fund businesses online and enables them to provide services and content for free to their users. But, bad ads can ruin your web experience, putting you and legitimate businesses in harm’s way. We have a vested interest in fighting bad ads and their sources with considerable firepower.

Luckily, our ads quality team hasn’t changed its New Year’s resolutions either: stop bad ads and eliminate bad actors from our systems. In 2012, we continued to make progress towards this goal: we introduced new tools for stopping bad ads, provided greater transparency around the ads review process, and explained how advertisers can connect with us if we ever mistakenly disapprove good ads. Below is a more complete look at our efforts to combat bad ads in 2012.

We will continue to do whatever it takes to keep our users, partners, and the web as a whole, as safe as possible. We have zero tolerance for bad ads and will keep working tirelessly to maintain the most secure advertising systems in 2013, and beyond.