Alia has announced the launch of ‘The StyleCracker Box Club’, which makes the concept of personal styling accessible to all via a membership programme. Through this, a personalized box of fashion, curated every 6 weeks by a celebrity stylist, will reach customers.

Every box will include around four products per box, depending on the mix selected including apparel, bag, footwear and accessories.

Alia said in a statement: “I think that’s really cool because basically you’re just making sure you’re stamping that all year round you’re going to be super stylish and you don’t have to thin k about it. You have a box coming every six weeks.

“You will always be stylish and in life it is important to have style.”