venerdì 18 marzo 2016

Let's change the way we look at people with Down syndrome. AnnaRose is a nineteen year old from NJ. She's a full time college student who works part-time at a physical therapy center and enjoys basketball and swimming through the Special Olympics NJ. AnnaRose, as many people with Down syndrome, only wants to realize her potential and live a meaningful, beautiful life.

In 2014 more people drowned in Sweden than in any other year in the last decade. In fact, in the month of July, Swedish water-related accidents cost more lives than road traffic accidents. Most of the drowning victims were men and the majority had consumed alcohol.

Many authorities are working hard to reverse this trend. But we also need your help to spread the message and ensure we change our behaviour when drinking around water environments.

To show how alcohol affects our judgement and capabilities, we asked some of the world’s most sought after Synchronised Swimming Team, to perform their routine for us. Drunk. They were filmed for the short documentary Don’t Drink and Dive. Members of the three-time world champion Stockholm Men’s Synchronised Swimming Team are also representative of those most likely to drink and dive in Sweden – middle aged men.

The film was recorded from 19.03 on the night of March 28th – 29th, 2015 at a swimming pool in Uppsala, Sweden. In addition to the synchronised swimmers from Stockholm, the Swedish national swimming team doctor, René Tour, two lifeguards from the Swedish Life Saving Society and Certified rescue diver Linnea Persson also took part. No-one was injured during the filming.

domenica 13 marzo 2016

via adweek.comIn this short film directed by Terence Neale, adidas Originals partners with some of tomorrow’s most exciting cultural creators.

#myfutureis

Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown. The message each one of them communicates is clear: your future is yours to create. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited. Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited.