Friday, February 6, 2009

From Ad Age, via Deadspin, it appears as though Kellogg's is planning on letting Michael Phelps' contract expire at the end of this month.

"We originally built the relationship with Michael, as well as the other Olympic athletes, to support our association with the U.S. Olympic team," a Kellogg spokeswoman said in a statement. "Michael's most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract."