“this dress is one of the new things I’ve bought recently and it has all my essentials: cotton fabric, a loose fit and pockets.”

“I don’t care how basic that is… I’m here for it”

I double tap, swiftly followed by a smash of that comment button.

“It’s interesting you mention this, I’ve seen this theme crop up a few times this week – essentially wearing clothes you enjoy that go against the mainstream narrative of them always having to flatter. Your post fits into this!”

Folks welcome to Anti fit.

Are you fed up of the same narrative?

The one that tells you, you should be wearing clothes that flatter your body.

Have you grown tired of this same trope over and over again?

What if you just said ef it?

And wore what was practical, comfy and made you feel happy?

What is it?

It’s an aesthetic but a radical one at that. It’s a cool breeze that gives you a break from the blistering heat on a hot summer’s day. It’s looking left when everyone around you is looking right. It’s sticking your middle finger up to the supposed rules and refusing to make sacrifices in the name of fashion.

An opt-in for comfort instead of fit.

But here is the secret that the fashion bloggers, Instagram influencers and personal stylists oh hey there! Never tell you…

You can look cool or stylish without having to ‘flatter’ your body shape.

Anti-fit fashion embraces the baggy, slouchy and comfy silhouettes that you’re so often told to stay away from. It’s about recognising your priorities and aligning your personal style with those. It’s NOT following the same-old-regurgitated set of rules.

Anti-fit fashion may be perfect for you if…

You crave practicality and comfort from your wardrobe

You need to look stylish AND be able to chase down a three-year-old who’s about to do some dumb shit

You want to be able to bust a move (if you have to) because you never know when that impromptu dance-off may happen or simply be able to reach up to that top shelf without feeling like your clothes are pulling your arms down

You adore the way baggy, slouchy or looser silhouettes look

You feel like you have to make concessions in terms of your priorities in order to look ‘stylish’

You want to feel like you’re wearing your comfiest PJs all day

You’re done with anything ‘fitted’

You don’t give a shit about ‘accentuating’ your waist or trying to look slimmer

You’re exhausted from trying to decipher that conceptual ‘rule book’ and letting it dictate what you can and can’t wear

If any of those had you nodding your head I see you then you owe it to yourself to give this aesthetic a try. It might just be what you’ve been looking for. But be honest with yourself, this isn’t going to be a style that everyone connects with.

Ok well, how can you do it?

It’s dead easy.

You pretty much wear whatever you find that’s practical and comfortable. But if you want to get a little more stylish with it here are some questions you can work through to help guide you.

What do you need to be able to do in the clothes you’re wearing?

What kind of clothes do you feel the most comfortable wearing?

Given the choice are you taking dresses over everything else, or do you prefer separates? E.g. Are you more comfortable in dresses over skirts – because they’re easier and more practical for you

What brands are you going to wear? Where you currently shop is pretty key as I find certain brands just nail this aesthetic while others don’t really cater for it. So I’ve made a list of brands for you to check out below:

You may even want to look at your current wardrobe to see what no longer fits your new aesthetic. There’s nothing saying you have to get rid of everything or commit to this style 100%. You decide what works for you.

There’s no hard and fast way of doing it, re-looking at where you shop will have a lot to do with it but the last thing I want to do is impose rules on you because that just makes things more difficult and adds to the already overwhelming noise that’s out there. The essentials are; wear clothes that are practical, loose fitting and comfortable.

Let me know if you’ve embraced anti-fit fashion and if you have how you did it? If you feel I’ve missed something or want more information about anything in my post hit that comment button and ask away. I’ll guarantee a reply.