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A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…

I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.

There is an excuse that is used FAR too often when thinking about starting a business venture in a niche market. You’ve probably heard it before, you may have even used it before. It’s the classic “oh no, I can’t. Too many people are already doing that” excuse.

When did trading hours for dollars all of a sudden become so taboo? It’s like people think that working one on one with your customers is a bad thing. “Oh my God! I’m doing too many hours for dollars!”

Can you imagine if every single hairdresser on the planet decided to move to a leverage model and the only way that you could get your hair done is if you took their online program and learned how to cut your own hair?

I remember getting started with my website and my newsletter and telling my VA that this newsletter needed to be a revenue generator and guess what? After a few months, it did generate revenue. About $300 a month. Barely enough to pay my VA and cover the cost of my CRM!!

Then I found Lisa Sasevich and her Invisible Close sales page. I was instantly captivated and wanted to know more.

In fact I emailed Lisa back then and asked her about the business of the business. I wanted to know “How do you make money online?”

Fast forward a few years and I have gone through Lisa’s 6 Figure Teleseminar Program, her Speak to Sell Boot Camp and her Impact and Influence Training in San Diego, California. Who knew back then that I would speak on the same stage along side of her at conferences like eWomenNetwork (I am silently thrilled to know her and think she is a fabulous individual).

I have to say: part of the reason I am able to do this is I learned to do what Lisa so often speaks of “Make money with your thing.”

We all have something we do. Something we are uniquely good at and passionate about.

The problem we often run into is we don’t know how to translate that into a business model, much yet an online business model, a teleseminar, webinar or speaking gig that generates income.

Have you read eMyth? There is a story in this book about a pie maker. She is a fantastic pie maker and she opens a store to sell pies and she becomes the pie maker, the sales person, the cleaner, the accountant – you get the drift. She does it all and soon guess what happens? She hates making pies and she is not making any money from all her hard work.

This happens to so many of us when we start our business because we lack the skills we need to make the business successful.

What I have found is the more I invest in my learning, the busier I get. Every single time I invest in my skill, not only do I make more money in my business but I can serve my clients even better from what I have learned.

I can honestly say that I took Lisa’s program, 6 Figure Teleseminars last year, applied it to a speaking gig (yes, speaking–not a teleseminar) and made $26,000. Now that is some Return on Investment.

Here’s the thing though – I did the work.

I invested the money, studied the model she teaches, applied the model to what I was going to do and tried it. The next time I did it, I generated about $10,000 in sales, and another speaking opportunity from a much smaller audience.

Why am I telling you this? Because I know you may be looking for a way to learn how to make money online too and you may be lacking some skills. I can teach you all kinds of ways to use Social Media to attract the right audience but Lisa is the pro at teaching you about teleseminars and webinars.

She is about to launch a new program and because I benefited so much from what I learned from her, I wanted to share with you.

Yes, my link is an affiliate link. That means that if you decide to work with Lisa, she pays me a small fee because I told you about her. That makes good business sense to me. The thing is – my story is true. I wouldn’t tell you about this program and endorse it if it had not worked for me.

Truth be told everywhere I go, people lean in a little bit closer when they find out what I do for a living…

They lean in because they want to ask me a quick question…

Those questions are ALWAYS about Twitter.

With Google+ and Pinterest getting so much hype lately, I am guessing you might be feeling a bit shy about those Twitter questions.

Don’t – It’s NOT TOO LATE

When was the last time a country was revolutionized because of Pinterest? And, have you ever heard them asking you to “circle me” on the evening news?

Twitter is still the quickest and easiest way for you to listen and be heard.

Let me say that again

Twitter is still the quickest and easiest way for you to listen and be heard.

Why would you want to listen?

Well… If you are like me, you want to know when your customers are talking about you.

And, you might also be interested in knowing when someone is asking for a recommendation for that THING that is YOUR business.

Not to mention, you might be interested in hearing what people are saying about your competitors!

From time to time, you may even want someone to answer a question for you, like where is the best Italian Restaurant in Charlotte, NC?

Twitter makes it easy for you to connect, interact and build relationships with ANYONE!

Listening is just one part…I am guessing you also want to be heard.

Otherwise, why would you want to use Twitter at all?

Of COURSE you want to be heard.

You want people to know who you are and what you do.

You want people to be able to reach out and connect with you.

You want to build relationships with new people.

You don’t want to miss out on the fun, and you know there is fun being had because every time you talk to someone you know about Twitter they get that smile on their face and they say “I love Twitter.”

That smile…it’s because Twitter is helping them and their business.

It’s allowed them to connect with a larger audience than ever before.

It’s removed barriers to access and made it easy to meet with decision makers.

It’s become the water cooler for their home office, a place where someone is always willing to answer a question and offer support.

It’s fun and it also helps you get results.

So, if you are tired of being on the sidelines and you want to be part of the action, this webinar workshop is for you!

You will learn how to:

Build a massive audience and engage in conversation with them

Search for your clients, connect with them and pay attention to what they need

Listen to what people say about you, your industry and your business

Spy on your competition so you can be in the know all the time

Use those hash tags and actually develop an affinity for them!

List your peeps in a way that makes it easy to connect and find them

Navigate the culture so you can make informed decisions around automation, scheduling, thanking and direct messages (note, I am NOT a fan of automation but I will teach you how it’s done)

Share cool pics, videos and blog posts

Build your list without feeling pushy

Measure your personal stats so you can watch your progress

Manage time so you don’t get stuck on Twitter ALL DAY LONG!! (it can be that much fun)

And a bunch of other cool things like the tools I use for Twitter, and my favorite Twitter Apps for your Smartphone!

This webinar is guaranteed to take you from Twitter Shy to Superstar in a short period of time.

You have a choice – you can go to that early morning networking session or…you can go for a root canal. Which would you prefer?

I know for some people (including me once upon a time) a trip to the dreaded Dentist would have been much more preferable than walking into a room full of strangers! So, just for you, I hosted and recorded a one-hour workshop to teach you how toUse Social Media to Become a Networking Rockstar!

I still remember the anxiety I used to feel:

What if I didn’t know anyone at all?
What if no one wanted to talk to me?
What if someone I didn’t like was there?
What if I was dressed inappropriately?
What if I went to the wrong spot?
Maybe it wasn’t a good day to drive? Too hot, too cold, raining, snowing….

I could always find an excuse; it was easy. This thing called Networking that everyone said you had to do just wasn’t for me. I had a hard time breaking into groups and I wasn’t about to be that person who ran around the room collecting business cards.

Then, I discovered Social Media and Online Networking. It changed EVERYTHING.

I now had a system, a process that I could put in place when it came to face to face networking. I had a process I could follow prior to the networking event, during the networking event, and even after the networking event and it worked like a charm!

The truth is, there are LOTS of other people who do not love networking and my system allows YOU to make THEM feel much better about being at the Networking Event. By doing so you become THAT person – the one everyone wants to talk to!

Your ability to make others feel comfortable goes up ten fold. Your ability to connect with people and get face to face meetings or appointments later on becomes a breeze to do.

You know exactly what to do to stand out and get noticed in a way that feels authentic and aligns with your core goal – to meet new people and foster relationships that are professionally win/win/win.

In this workshop I teach you everything I know that has me networking like a pro and now speaking at the conferences I was once afraid of networking at!

Learn the powerful, three step process that allows you to take control of your networking experience, eliminate FEAR, and be a Confident and Competent Networker.

You will learn my 5 Secrets to making every in-person networking event simply awesome – you will NEVER sweat meeting new people again.

I will uncover the Four Mistakes most inexperienced Networkers make that damage relationships and cost them money.

Lastly, I will share with you the details most people miss that really do make a difference and are critical to your success.

And the best part? Every skill I am going to teach you is transferrable to attending conferences so you can show up and feel like you know the crowd before you get there!

If networking is part of your business – you will LOVE this session jam packed with easy to implement tips and bringing Networking into the 21st Century so you can have fun, connect easily and get results!

Trying to figure out how to develop a well known brand for your business on Facebook can be like navigating a mine field. As soon as you think you have it figured out – Bam! Something changes!
I know these changes frustrate you and leaving you feeling like you are not really in control.

The great thing about creating a brand is this: It isn’t really about you!

Once you figure that out, some of the challenges like, “I don’t know what to say” completely disappear!

It doesn’t matter if you are a big Corporation or a solo-preneur. We all only have 24 hours in a day and managing the amount of time you spend on Facebook should be given some serious consideration.

I get that you don’t want to be on Facebook all day and feel like you got nothing out of it. I know you are looking for a simple, easy solution that can be efficiently implemented by you – or someone on your team.

Thanks to my extensive background in business, I know that your greatest priority is establishing and growing your business. If you could figure out how to use Facebook to help you do that, you’d be on board in a second, right?. After all, translating traffic from Facebook to your website to your bank account is what you really want.

As you look around at everyone else on Facebook you might feel like your brand is falling short. You may notice some of the fancy landing pages and applications and think, “there’s just no way I have time to do this!”

It is easy to feel less than and to wonder how others get it done. To constantly say, “how is it that that “person” has so many people who like their page, and why does she seem to always get comments, shares and likes no matter what it is she does?”

Some of my clients have even admitted to rationalizing – thinking that their business is different and while Facebook might work for others, it won’t work in their situation.

Until they figure out exactly what to do – And what to do includes keeping your private life private and the brand of your business public. That’s what you want right? To shine that online spotlight on your strengths and victories in your business.

We will show you how to use the Facebook Timeline for your personal profile and your business page to tell the story of your brand. You will understand why Timeline is important, what some of the new rules are and how to take advantage of the changes to best showcase your brand.

Content for Brand

Don’t know what to say and when people refer to the word content you still don’t know what that means? No problem – we’ve that covered for you too! We will teach you the basics around how to create your own content that gets noticed and how to leverage other people’s content for your brand so you never sit there and wonder what to say again. We will give you a system that will help you create a day by day plan so you can cross this off your to do list with ease and efficiency – not to mention deliver great value for your audience.

Brand Look and Language

Ever notice some people use certain “speak” in the way they communicate? Believe it or not, it’s all part of their brand strategy. They have certain key words they use to get noticed and to position themselves as an expert. They also usually have certain colour schemes, topics and more to help you think and feel a certain way about them. These are simple things you may already be doing but don’t realize the importance of doing them routinely to create that “brand love” from your audience.

Guiding Principals to Keep You Controversy Free

Yes, saying the wrong thing in a reactionary moment can get you on CNN. If you have clearly defined guiding principals for your brand you will think twice – before you write it down (or type it out). This section is designed to get you thinking about all the things you don’t want to happen – we will give you the big list, you can add your own exceptions to ours. This one part alone can make or break your brand on Facebook. News travels fast with a share button!

Resources

Lastly, we will share with you the three resources you absolutely need for your brand – and they are not full time employees so you can relax now! These three resources are more than enough to help you get started and on your way to creating a memorable brand on Facebook that you can be proud of.

Do you know what your brand is?

When you think of the word brand what comes to mind? Do you think only about your logo? Or, do you think on a much bigger scale?

From soft drinks to sneakers, handbags to cars – we all have our favorite brands. For some it may be Coca Cola or Nike. Or, maybe Coach and BMW. But what’s really important is this: When you think of these brands, do you only think of their logo?

I didn’t think so.

Think about Tiffany. That little blue box says it all. It’s hard to believe that they are so popular people even buy the actual boxes (and copycats) on eBay. That’s the power of a brand.

I am SHOCKED by the number of people who think that their brand is defined by a logo. What you need to understand is that, there is a new kind of brand going on right now. That brand is Brand YOUand it is so much more than just a logo!

That’s right. As of this moment, you are going to start to think of yourself differently. You are a brand. You are every bit as important and as capable of a brand as the ones I have described above.

The only difference between you and the brand managers who run these large powerful organizations is the time and attention you are giving the brand of YOU.

Just look and you will see it all around you right now. Other people who are garnering all kinds of attention around their business and you wonder: “How did they do that?” “Why does she always look so well put together?” “How come all her “stuff” looks so well thought out?

The cold hard truth is this – People judge you based on how you look, what you know and do, and the words you use. How others perceive you is the core to identifying the Brand of YOU.

In this session you will learn exactly how to create the brand of you and will walk away with your own personal brand rules that are fundamental to the way you think about you and your business moving forward.

You will learn how to define the brand of you.

You will learn how to increase the visibility of that brand.

You will learn the details that make an impression on your brand.

You will learn the power of words, colours and style.

You will learn why values matter and how word of mouth marketing can make your brand take off faster than ever before.

You will walk away with a clear sense of your power and the guidelines that must be followed in order for the personal brand of you to really take off.

Are you really sick and tired of walking into a room and not being recognized? Are you ready to change that and stand up, stand out and be known for who you are and what you have to offer the world?

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