Is your training business effective? We’re not just living in a data-driven world anymore; we’re data-soaked, and experts reckon that around 90% of the information swirling around was created in the last couple of years. And, used correctly, that data offers an unrivaled opportunity for training companies to enhance their course offerings and increase their bottom line.

At Everest Conference 2018, our very own Matthew Smalley delivered a presentation on the importance of data for training companies and provided us with an insight into the impact it can have on businesses. With today’s technology it is possible to analyse data and get answers from it almost immediately, providing training teams with the essential information they need to make critical business decisions.

At Everest Conference 2018, Richard Metcalfe and Adam Barwise representing Fat Media gave us an insight into the current trends surrounding SEO (Search Engine Optimisation) and PPC (Pay-Per-Click), with a case study on the Distance Learning Centre. The talk began with an overview of SEO aimed at those in the audience unfamiliar with the term. Fat Media accurately described SEO as “...how google ranks your website and how you show up in the search engine results page”.

If you make it your mission to help customers deliver success for their customers – then you will achieve success for yourself. That was the lesson taken away from inspirational speaker, Ruben Rabago of Gainsight, who joined us at Everest Conference 2018, where the dominant theme was being human first.

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