Base One Business Card

The campaign These are the business cards of integrated marketing agency Base One. They form part of the Base One Believe campaign, which aimed to discover ways to start a conversation, interact and work with each other. To help “go beyond business as usual.” To give the campaign personality, two characters – in the shape of Bs – known as the B-Boys, were designed and built into 3D models. These figures would appear in ads, a microsite and, eventually, these business cards.