Bulleit Bourbon was an upscale whiskey looking for
assitance in re-branding, while still sticking to their
roots of a frontier whiskey.
The idea behind the campaign started with their an
interesting story about their great grandfather,
Augustus Bulleit, who went missing while on a
delivery.
Logo was designed by Bulleit.

Copywriter: Bobby Claeys

Theory #235
Augustus Bulleit stopped to bathe in
the waters of the Mississippi when
he was suddenly swallowed whole
by a river monster.

The Bulleit legacy lives on.

print ad

Theory #47
Augustus Bulleitâ&#x20AC;&#x2122;s wagon was ravaged
by a pack of bears. He is assumed
to be living among them.

The Bulleit legacy lives on.

print ad

Theory #3
Augustus Bulleit was swept away
by a tornado. He was never
seen again.