Joe Prytherch, aka Mason London, used to be the art director for the online music platform Boiler Room. He is now a freelance designer, illustrator and even animates his own work. His style mirrors his hip-hop and underground music influences, which has led to a flurry of commissions from the music industry, including Stones Throw, Island Records and NTS radio as well as brands like Nike and Adidas looking to tap into a culture hungry demographic.