SNOW SIGNAL: ASPEN SKI CO. MARKETS VIA SATELLITE IMAGES

Aspen Skiing Co. (SkiCo) is "leveraging today's
technology to get the message out when snow flies," as the
company is "hiring camera people with digital equipment and
using expansive satellite capabilities" in order to be
featured "on up to 300" TV stations across the U.S. to
promote skiing, according to Kathleen Carlson of the ASPEN
DAILY NEWS. SkiCo Dir of Communications Rose Abello said
that "satellite time is bought and the images are sent out
through a hired satellite truck company or flown to Denver
where more stations can access the satellite feeds."
Additionally, media alerts are sent to about 300 U.S. TV
stations, "describing the footage and listing the satellite
coordinates where the images can be located." The "goal is
for everything to be completed by 10 a.m. to hit noon
broadcasts on the East Coast." SkiCo is "most aggressive"
with this effort after early season snow falls and during
int'l media opportunities, including the upcoming 2000 Chevy
Truck Winternational Women's Super G and Slalom Alpine World
Cup and the 12th Annual 24 Hours of Aspen. Abello said that
a local A/V photographer is called if more than six inches
of snow fall, and "with ski patrol consent, the quest for
the best shots begins." A shot of the gondola featuring the
name "Aspen" is a "signature image" (ASP. DAILY NEWS, 11/3).