What Do I Need For A Successful Landing Page? For many web designers or SEO experts, the biggest problem can be their landing page. The harsh reality is that its design and content needs to be top quality. Otherwise all of your search engine optimisation is wasted, as your visitor will simply leave the site. Over time this will also...

Ten Years of Change in SEO Strategy We’ve talked at length of the future of SEO Strategy and current best practices, but what of the past? Looking back at the history and progression of this craft can be extremely valuable. It serves both for having a reference and helping to predict the next movements of modern search engine giants. Let’s...

Three Free SEO Tools for Site Analysis One of the most frequent questions we get asked from new members of the search engine optimization community is, “what are the best free SEO tools for site analysis?” As with everything in the SEO world, our answers are subjective and may even surprise some people. However, we decided to put together our...

Google Photos for Businesses; Is it worth it? Although the Google Business Photos program has been around for quite some time now, it has not been embraced with lots of enthusiasm by the business community. There has been a fear that it is just gimmicky. Others say that there are factor that are more important for ranking than a bunch...

SEO Freelancer Mistakes – What Not to Tell a Client Managing expectations is a big part of SEO freelancing. Clients want a consistent and reliable (repeatable!) experience and for good reason – a good SEO freelancer doesn´t come cheap. We’ve spoken at length of the nature of SEO in that it is a changing and rapidly evolving subset of...

Things People Don´t Know About Search Engine Marketing Surprise! You or (let’s be honest, more likely) your clients understanding of search engine marketing could be well off the mark. It can sometimes feel hard ever to get it “right.” There is a lot to know when it comes to the impact of SEO and how it works in detail. Misconceptions about...