Xiaomi: An emerging smartphone company

Xiaomi Inc is a Chinese smartphone company. It is a first smartphone manufacturing firm that is competing directly with the Apple’s iPhone. The CEO Lei Jun is a big fan of Apple’s products. Therefore, he decided to imitate their products with an open confession. The imitation of an Apple iPhone in Mi4 has left many people surprised. The sales of Apple Inc have been highly affected due to Xiaomi Mi3, Mi4 and MiPad. MiPad is an intelligently imitated tablet PC by Xiaomi. Currently, the company is offering tablet PCs, smartphones and mobile phones. In the year 2014, the company sold over 60 million smartphones. Xiaomi got such an unexpected sales growth from Indian and Chinese markets.

There is not a wide range of smartphones offered by the company till date. Their smartphones are Mi2, Mi-1S,Mi2A, Hongmi Redrice, Mi3, Redmi Note, Redmi 1S, Mi4, Redmi Note 4G, Redmi 2, Mi Note and Mi Note Pro. All of these products are available at highly affordable price. Price is a competitive advantage for Xiaomi due to which the company got huge success in a very short span of time. Xiaomi have got such level of success in four years which is a dream of several smartphone companies. But it doesn’t mean that Xiaomi’s smartphones comes with all the benefits. Like their rivals, Xiaomi’s products also come with some pros and cons as well.

Pros:

The beautifully designed phones by Xiaomi come with great quality unibody.

Like other Chinese smartphones, the overall performance of Xiaomi’s smartphone is outstanding.

People can buy an iPhone lookalike smartphone in half of its price and with similar features.

The performance of MIUI is superb and outstanding as well. People who are looking for a smartphone with new and best user interface should prefer Xiaomi.

Xiaomi Smartphones are quite similar to the premium devices. From the quality to the design, everything is perfect and makes them premium smartphones.

Cons:

Most of their smartphones don’t offer feature of Micro SD card for storage expansion. This feature can definitely increase the worth of their phones.

The battery life seems to be average because MIUI consumes more battery than UI of other phones.

The 4G LTE is not available in all of their smartphones. Many people don’t prefer buying a Smartphone due to lack of LTE feature.

The availability of Xiaomi smartphones is limited to some countries. Currently, their smartphones are only available in India and China. They should focus on the distribution of their smartphones in other countries.

Conclusion:

As per my view, any of the smartphone companies can’t provide superb quality with such low price like Xiaomi. Therefore, you should definitely try their smartphones instead of wasting hard-earned money on Apple’s products. It gives a same premium feel like iPhone when you hold it in the hands. From the design to the features quality, everything is stunning in Xiaomi’s smartphones. It becomes tougher to find cons in their phones. It is a perfect and highly suggested option if you are not a brand conscious person.