HD Ratings: Puny Men Still Strong Enough

Two and a Half Men returned for its final season on Wednesday, after first screening on TVNZ Ondemand.

While the double-episode premiere averaged only 5.7% – 7.8% of the major demographics, and rated below 6.0% in three of the four, that still was enough to beat the competition in the 18-39 and household shopper demos.

But it shed more than half of lead-in Shortland Street’sviewership and lost to The Block: Glasshouse (5.9% – 7.6%) in the 18-49 and 25-54 demos.

TV2’s Friends With Benefits dominated post-8.30, with a 4.0% – 5.4% average to top TV3’s The Break-Up (2.8% – 3.2%).

But TV1’s The Island With Bear Gryllsaveraged a competitive 3.0% – 5.8% and won the hour with adults 25-54.