Back in 2003 a chance meeting between the founder of Bench clothing and the owner of a growing chain of independent retail stores led to the first pieces of Superdry clothing to be released into the fashion world. Nearly a decade later and the brand is flourising in the UK and Europe and is steadily growing into a global brand name, thanks to the help of some pretty big celebrity endorsements from David Beckham, Jude Law, Zac Effron and Jaime Alguersuari who have all worn and promoted the Superdry brand by wearing the superb product, appearing in adverts or simply opening a number of the growing Superdry stores, 39 of which can be found around the UK especially in student towns. Superdry is currently available in 70 countires around the world, with the number growing what seems like monthly at the moment, the British brand with the Japanese influence really is beginning to take off in a big way. Superdry hoodies are popular among the casual men, younger lads and students of the UK and offer a bright and colourful hooded jumper with a large amount of Superdry branding, firmly nailing your colours to the mast. This season has also seen the introduction at Mainline Menswear of crew neck Superdry jumpers and for next season some amazing knitwear all carrying the signature embroidered text logo either on the chest or shoulder. As with anything seasonal in the fashion world there are two yearly Superdry sales that allow bargain hunters around the world to grab some fantastic pieces of cheap clothing at a largely discounted rate.