Dirxion LLC has acquired the assets of Immersifind in a private sale from a secured creditor of Immersifind. Terms were not disclosed. All former employees of Immersifind were hired by Dirxion after the closing. Tom Lewis, previously President of Immersifind, has become Executive Vice President of Dirxion LLC. Steve Mitchener, President and CEO of Dirxion LLC stated, “We are excited about the potential of this acquisition and we look forward to the future.”

About Dirxion

For 15 years, Dirxion has been revolutionizing the way people access traditionally printed information by providing robust yet cost-effective digital publishing solutions that make a publisher’s content available on all major platforms from a single source. Dirxion provides web apps for computers, tablets and phones, Native apps for the iPhone & iPad AppStore, and applications in the Android Market. Producing over 3,000 digital publications annually, Dirxion helps over 440 publishers from around the world reduce their print and delivery costs while simultaneously increasing the reach and effectiveness of their content. Dirxion is privately held and headquartered in St. Louis, MO. Its list of clients includes organizations that print and distribute catalogs, directories, newspapers, travel guides, books and magazines.

Are you still trying to figure out what to get your loved ones for the holidays? Well, look no further than the Dirxion 2011 Not So Essential Gift Guide.

Have you always wanted to give creative gifts, but just never had a chance to do your research? Or maybe you always forget about your pets during the holidays? We have just the gift giving ticket for you this year! Flip through our four-page flyer and get great gift ideas! Your friends and family will thank you for the awesome presents. Or they will just re-gift them next year. Either way, we hope you have a great holiday season!

Feel free to pass on to your friends…we know there are some last minute holiday shoppers out there!

Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.

The event you missed was an overview of the Dirxion AdClix platform, in conjunction with two yellow page publishers who have field experience selling AdClix. The two publishers include Yadtel Publishing (formerly The Data Center) and Coastal Bend Red Book directories. Both publishers have deep knowledge of the yellow pages industry and can attest to the value of AdClix. The AdClix overview is relatively short and the information provided by the publishers is priceless. To view the complete webinar, click here.

Now that you have watched it, you are going to want to get started. For more details about how to get in with AdClix, send us a note to adclix@dirxion.com.

Dirxion is pleased to announce the launch of their new partnership with ArcaSearch! Through this joint endeavor, the complementary resources and a shared commitment to excellence, newspaper publishers will now have the very best suite of digital services available.

ArcaSearch, headquartered in Elk River, Minnesota, develops digital archiving and researching solutions that allow users online access to an extensive document knowledge-base. Where ArcaSearch digitizes newspapers to preserve the past, Dirxion’s eEdition picks up with online software that is designed to increase newspaper circulation and engage readers with interactive, digital content aimed at the present.

This partnership is one consistent with both Dirxion’s and ArcaSearch’s initiatives, building upon both parties’ long-term relationships with publishers, allowing each company to focus on our their own core competencies yet deliver an improved product offering to the market that is greater for publishers and end-users alike.

Recently, ArcaSearch commented on the partnership, saying, “Why Dirxion? In seeking a technology partner, it became clear to us that Dirxion offers the best available suite of e-edition services to newspaper publishers and is the best-positioned to remain at the cutting edge of innovative technology.” -Cal Sixta, CEO ArcaSearch Corporation.

Among the highlights of this partnership, effective January 1, 2012, ArcaSearch newspaper publishers will be offered Dirxion eEdition product lines compatible with all browsers, all devices and that will surely to be a nice edition to their print subscription services.

ArcaSearch teamed with Dirxion will be the new and improved way to publish newspapers digitally and we hope that you join us! We look forward to a strong relationship and a common view of providing the best quality digital services newspaper publishers can find.

If you have any questions or would like more information please contact our sales department at sales@dirxion.com or you can call 888.393.1005 for a demonstration.

Today is the one day out of the year dedicated to reminding us all to be more considerate of the Earth’s natural environment by unplugging electronics, fixing leaky faucets, and using green products. As a client of Dirxion, you may not be aware of the positive impact you’ve already been making the other 364 days of the year, just by publishing a version of your print for desktops, laptops, iPads and smartphones. Here’s a quick reminder.

Last year you saved 532,500 square feet of preserved rain forest through our pledge to donate to the Arbor Day Foundation with each digital publication we produce!

Apart from our donations, at the time of writing this post you’ve contributed to saving approximately 19,033,163 pieces of paper from ever being produced and distributed, saving countless trees from being cut down. [See our real time pages saved ticker on our website]

You’ve saved harmful emissions from damaging the Earth’s atmosphere by delivering your publications through email, Google results, Facebook apps, on smartphones and iPads. You’ve reduced the number of large trucks it takes to pass your physical publication on to smaller trucks and then divvied out to a colossal fleet of mail trucks.

You’ve saved a substantial amount of waste from piling up in landfills across the country, because when your reader is done with your publication they just push a delete button or we remove your publication from our servers.

For some of you, the environment was your primary motive in offering a digital publication. For other’s this is merely a side effect of your marketing efforts. Either way, it’s no secret that with print comes waste. We’re happy that our product helps, our excesses are nothing, and no matter what the driving force is, we’re all doing a little good. And that is something to be proud of. Happy Earth Day!

P.S. If you’re not creating a digital publication yet, and need a little more added incentive, like our Facebook page for a special Earth Day promotion. You’ll makes some tree’s day.

At the end of every year, Dirxion sends out a “how are we doing” kind of survey to our customers to really gain a sense of whether or not we we are meeting all their needs – uncovering the good, the bad, and the sometimes ugly. We’d like to think the ugly is pretty rare, but it’s still worth mentioning because contrary to popular belief, digital publishing still requires humans, just like every other company out there. I am happy to report that this year we managed to avoid the ugly.

This year’s survey (covering the 2010 calendar year) asked customers about a number of things, including promotional strategies for their digital editions, specific and overall product/service satisfaction, and future digital publishing plans. I must say, the survey revealed some very insightful information that will allow us to shape our development and marketing strategies to better fit our customers’ needs in 2011. What follows is our analysis of the survey.

The key takeaways:

} Our customers are really starting to embrace social media. The top promotional channels used in 2010 were company website, email, Facebook, and Twitter. Facebook promotion increased last year by 47 percent and Twitter by 38 percent!

} A common pain point for customers is figuring out how best to promote their digital edition once it goes live. This is such a vital point, so we addressed it in a blog post last week, entitled “Digital Edition Promotion 101.” Great information here if you, too, are struggling to get your promotion off to a running start.

} There is wide appeal for both native apps and web apps. However, more customers expressed an interest in having their digital edition available through a web app (42.5 percent).

} The highest scores awarded were in the areas of customer service and sales professionalism.

} Our customers seem to be pretty ambitious about the future. A little under half of respondents plan to publish MORE digital editions in 2011. Thirty-five percent want to add more interactivity (audio, video, Flash animation, slideshows, etc.) to their digital editions. Ten percent wish to purchase a Mobile Directory App. Another ten percent wish to purchase an iPad Web App. And yet another ten percent wish to purchase a Facebook App.

To me, it’s always fascinating how much more we get out of the survey than simply responses to our questions. This year, it was the praise to specific account reps, the compliments on product evolution and encouragement for continuity, and the shared stories from the customer of all customers – the end user. I want to share with you a few of these “above and beyond” annotations because I think they’re a great testament to the personalized, one-of-a-kind, lifetime service we strive to provide each and every one of our customers.

“Dave keeps our entire team apprised of new product developments and applications. He is truly a great partner for our business.”

“I really appreciate Larry Ball he is a true asset to the company. Very honest and helpful.”

“We’re just getting involved in the Social Media market so for now, Dirxion offers all the solutions we need.”

“Continued growth.. John takes very good care of us!”

“You already offer so much, I can’t think of anything to add.”

“Dave & Dae are awesome. They have always done a terrific job for us.”

“I’d like to sell several new e‐catalogs. I’d love to see all my magazines up as digital as well as print. I’d like to increase the number of publications by having some issues be digital only. Lots of plans for digital.”

Congrats to … ! (Yes, the ellipses is intentional as our client prefers to remain anonymous.) He or she is the lucky winner of our $250 Visa gift card!

Thank you to each and every client that responded to our annual customer survey. It’s always insightful to look at our products, services, and processes from the customer’s perspective. With this valuable feedback, it is our hope to better shape our diverse portfolio of digital publishing solutions for you in 2011.