Site menu:

People are turning to ethical and natural products as they become increasingly concerned about their health, an expert has claimed.Phillip Swinford, a spokesman for the British Association of Beauty Therapy and Cosmetology (Babtac), believes that there is a 'growing awareness of the holistic treatment of the body'.'That leads to a growing awareness among people of their health, and how it is reflected in beauty,' he claimed.'Whereas, 40 or 50 years ago people were not eating correctly, they were not drinking the right things, now diet is coming more and more into it,' he added.According to research by Mintel, over 2,260 ethical cosmetic and skincare products were launched in Europe in 2007, representing a fivefold increase over 2006.The trend is already continuing this year, with 43 per cent of British women saying that seeking all-natural products is their number one consideration when choosing cosmetic and skincare items.