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The number of visitors to take action after reading your content is measured by: Penetration Stickiness Conversion ReachWhat is the first step for online marketing? Focus on SEO Identify goals and objectives Start blogging Test keywords with Google AdWordsWhat is a back/inbound link? The link to your offer in a call to action The link in your PPC ad The links used for navigation around your website When another website links to a page on your websiteWhich of the following can be used to tag images on the web, for SEO optimization? Alt Text Visual Text Photext Image TextWhich of the following is considered permission marketing? Affiliate marketing Opt-in email Content marketing Pop-up adsWhich email marketing technique is proven to lower SPAM complaints? Sending more than two emails to your list per day Mailing to a partner list Purchasing an email list Requiring user opt-insWhat days are typically best to target for an email marketing campaign? Tuesday, Wednesday, and Thursday Friday and Saturday Sunday and MondayWhat is the term for a blog or blogger's list of links to other blogs the read or support? RIYLBlogroll Bloglist Liner NotesWhat is the name for the small graphic that appears in a browser's address bar? Avatar Gravatar IconFaviconWhat is the name of Facebook's new search feature? Graph Leaf Compass ScoutWhich term refers to content that remains topical and relevant over long stretches of time? Stalwart Evergreen Eternal AngelIn the HTML of your website, which tag indicates your page title? <title> <topname> <header> <pagename>What is the character limit for a single Tweet? 150 220 100 140What do you need to add to an image for a search engine to "see" it" Breadcrumb links Beta tags Alt tags AdvertisementsWhich best describes affiliate marketing? Utilizing unconventional means like online flash mobs to promote a product Performance-based marketing that rewards a partner for clicks or conversions Building internal links on your blog Creating a webinar series to build your brand as a thought leaderTesting two different Calls to Action to see which perform better is called: A/B testing This or that testing Apples to Oranges testing Analytics balancingThe text that comprises a hyperlink is referred to as: Header HyperText Anchor Text Hyper TextWhat is a pop-under window ad? An ad remains under the title of a web page An ad that the user does not see until they close out of their current window An ad that appears in a lightbox over a page An ad that pops under the cursor after a set amount of timeWhat is Google's character display limit in search results? 15 words 140 characters 70 characters 10 wordsWhich of the following is NOT allowed on LinkedIn advertising? In-banner surveys Floating ads Javascript tagsIn traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers? LeadGen Marketing Inbound Marketing Lead Marketing Social MarketingThe acronyms IAMA, TIL, & DAE are found on which website? FourSquare Reddit Quora TumblrWhat is the time limit for videos recorded on Twitter's Vine service? 10 seconds 30 seconds 15 seconds 6 secondsWhat is the time limit for videos recorded on Instagram's video service? 30 seconds 6 seconds 15 seconds 10 secondsWhich of the following does NOT provide certified Twitter analytics? Adobe Social Google Topsy HootSuiteTrue or False? Reddit Ads are no longer offered.False TRUEWhat is the maximum animation loop length when marketing on LinkedIn? 1 minute no limit 30 seconds 10 secondsWhich analytics does Twitter Ads specifically provide? Number of favorites Follower growth chart RetweetsWhich days of the week are the busiest on Twitter? Saturday and Sunday Tuesday and Wednesday Monday and Friday Friday and SaturdayWhich of the following is an example of one-to-one marketing? Ads are set to the geographical constraints of one location A user clicks on your ad Ads are only shown in one spot An ad is sent to a specific group of peopleWhat is the top tool used in inbound marketing campaigns? Content Email Blasts Google Ad Words Affiliate AdsTrue or False? Meta descriptions have a minimal impact on search engine rankings. False TrueWhat two halves make up the engagement metric? Inbound and outbound engagement Positive & negative engagement Organic and inorganic engagement Social and paid engagement