Millennials and Fitness: HIIT It

They’re the most educated generation so far, which means they are choosy and smart-witted consumers. They see through old campaign slogans like “try us, we’re the best” – there is more persuasion needed to convince them to spend. Marketing has had to become progressively more creative in reaching the millennial market.

So, what are they spending money on? One category in particular continues to be worth it for millennials: wellness. They value being fit, and like to use words such as “exercise” and “eating right” more than they’ve ever been used before.

But, even though they hold health in high regard, almost three quarters of millennials are struggling to find time to exercise. It makes sense: they’re expected to be the next generation of leaders, educate themselves while simultaneously working, and juggle their social life into the busy mix.

So millennials care about their health, but also value their time. And their hard earned money isn’t being used to buy just anything – they want the next sensational experience more than the latest material object. They are willing to pay for a memorable moment, especially if it’s Instagram worthy.

So what’s the perfect formula to keep millennials actively fit, while also giving them an experience they deem worthwhile to put into their hectic schedules?

(H2) The HIIT Movement

The perfect solution to the millennial-fitness dilemma: HIIT training.

What is HIIT? High intensity interval training – I’m sure you’ve heard of it by now. If you search for 2017 fitness trends in any engine, HIIT frequents multiple lists – and for good reason.

The benefits of HIIT training are being checked out by medical research as it becomes more mainstream, and this fad is no fiction.

It’s no surprise a generation that comprises a quarter of the population is pushing fitness in the fast-paced direction. It’s all about quick gratification for millennials, and HIIT easily covers the time constraint concern.

And now, thanks to HIIT’s increasing popularity, the fitness industry is making it the ultimate workout experience.

(H3) The HIIT to Try this Year

Millennials rely on word of mouth and value their friend’s opinion more than advertisements. Here are a few programs that have gained popularity because they’re actually worth talking about. Why? They all offer a fun and unique fast fitness experience.

F45

F45’s whole concept is that the program combines HIIT, Circuit training, and Functional training into one awesome forty-five minute, fast-paced workout.

To keep it interesting, they have developed 27 different workout experiences to try. Better yet, they’re still developing more routines… so the prospects of getting bored are slim.

With program names like “Hollywood” and “Firestorm,” these workouts invoke excitement and will have you in and out in under an hour.

Kayla Itsines

If you didn’t hear about Kayla Itsines in 2016, you were under a rock.

This popular fitness star has risen to the top because of her relatability and do-anywhere program. Her 12 week BBG (Bikini Body training Guide) program cycles you through 28 minute resistance workouts that are tough – because they’re designed to tone you up.

Some sensational results (check them out!) have generated a lot of people who swear by her wicked program, and the short workouts mean they have the time to keep it up long term.

SoulCycle

This community of cyclists isn’t your ordinary spin class.

It’s a 45 minute workout with pumping music, hand weights, and people cheering you on the whole way through. All the rage in Hollywood, SoulCycle is about the community as much as it is the workout, claiming that the best part about it is it’s a journey together.

Aren’t ready to sign up for a membership or drop money on pay-as-you-go classes?

That’s okay!

Another beautiful thing about HIIT’s popularity is that free videos are popping up all over the internet; and they only require you, your body, and your willingness to move.

Hey, I'm Dana Dolan (Dayna Lisa)! I'm a marketing content writer + B2B blog post freelance writer for hire. I studied Psychology and Marketing in addition to my English minor. Now, I want to collaborate and help your company grow. Check out my business site — RelentlessWriting.com — to see how blog content strategy can grow your business.

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