Tag: Ethics

The big data trend has been gaining traction rapidly in the international markets. Almost all the multinationals have their own data analytics arm; or they outsource this service from the many data analytics companies that excel at it.

But, it is undeniably true that many organizations today are making data waves. But, it is also the undeniable truth that most Small Businesses are yet to join this bandwagon. It’s been estimated that with the rapid spread of mobile devices and the “Internet of Things,” the world is generating more than 2.5 billion gigabytes of data every single day.

Every culture in the world comes with a set of norms and rules. And the way one should dress happens to be one of those unspoken norms that govern popular conscious. Society decides what is appropriate and what is not for various gender, ethnic groups, etc.

Although these days dress has become mainstream everywhere, there are still groups of people that adhere to traditions. And ethnic wear is one of those long standing traditions that have gripped the imaginations of designers everywhere.

Big data has revolutionized the way we solve our many problems. It has completely changed the world’s perception of people and things. With the availability of precise and thorough information, making decisions has become easy. The magic of Big Data has spread everywhere. All possible applications of data analytics have been studied. Newer and better uses of big data are being discovered daily.

If we look at the history of the world, there has always been one constant – advertising! We have constantly advertised products, services, people, ideas, perceptions, etc.

Of course, today, advertising is all about selling products or services. But is not any kind of propaganda, prejudices, even ideas- a kind of advertisement?

We equate ads with the ones we see on billboards and T.V., hear on radio, etc. The term, ‘advertising,’ has been used by modern day businessmen as an out for selling their product. Students learn advertising in schools and colleges. Special positions are created for them as well. There is a thriving industry that revolves around the term.

Ask any marketer today, and you will hear their stress on the words mobile and tablet. They will tell you that to be successful as a marketer; you need to sink your claws into the mobile pie.

Apps, websites and offliners are all creating tablet and mobile versions of their products so that they can tap the large number of digital consumers out there. ECommerce has slowly evolved in to mCommerce.

After the Snowden debacle, the image of big data analytics has been marred by a stain; that of theft of privacy, a basic human right. Snowden disclosed a large number of top secret NSA documents to several media outlets. The leaked documents revealed operational details of a global surveillance apparatus run by the NSA and other members of the Five Eyes alliance, along with numerous commercial and international partners.

The disclosures have fuelled debates over mass surveillance, government secrecy, and the balance between national security and information privacy. Two court rulings since the initial leaks have split on the constitutionality of the NSA’s program to collect metadata on nearly every telephone call made in or to the United States.