Aging Beautifully Doesn’t Come Cheap

The Chaum Center opened in Seoul last month, targeting well-heeled clients beyond Asia.

The Chaum Center

Korea isn’t settling for just being a regional plastic surgery destination. The recent opening of a medical-clinic-meets-urban-oasis in Seoul is part of an effort by some big-name hospitals to lure well-heeled clients beyond Asia.

Last month, more than 1,200 guests from around the globe were invited to the opening ceremony of the Chaum Center in Seoul’s upscale neighborhood of Cheongdam-dong. It’s run by CHA Health System, which is best known for its reproductive technology and has a total of 10 hospitals, including two in Los Angeles.