Art of Multimediahttp://artofmultimedia.com.au
enFinding Bennelong interpretive website and contenthttp://artofmultimedia.com.au/case-studies/finding-bennelong-interpretive-website-and-content
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Understanding the life and legacy of Bennelong </h1>
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<h2>Finding Bennelong interpretive website and content</h2>
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City of Ryde Council </div>
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Need </h3>
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Interpret the life of Woollarawarre Bennelong based on more recent research and contemporary perspectives and provide a lasting, credible and accessible resource for diverse audiences. </div>
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Solution </h3>
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An engaging, thought provoking and culturally respectful website delivering multi-layered interpretation and education through videos, historic artworks and extensive research including links to primary sources. </div>
</div><div class="field-collection-container clearfix"><div class="field field-name-field-quotes field-type-field-collection field-label-hidden"><div class="field-items"><div class="field-item even"><div class="field-collection-view clearfix view-mode-full field-collection-view-final"><div class="field field-name-field-quote-text field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">What’s been really effective has been the guidance we’ve had from Art of Multimedia in marrying together the content and the technical capacity and managing that project with professionalism that goes above and beyond.</div></div></div>
<div class="field field-name-field-client-name field-type-text field-label-hidden">
Sarah Shores </div>
<div class="field field-name-field-company-organisation field-type-text field-label-hidden">
Project Manager, Community Projects City of Ryde Council </div>
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<p>Heritage interpretation projects always come with a layer of sensitivity. These projects are very close to people’s hearts and, in the case of the Finding Bennelong website, to the cultural identity of the Indigenous community. A project like this is not just taking content and building a website around it – it is about establishing a process of consultation, examining extensive research, engaging stakeholders and the community, and then interpreting your findings to present an outcome all contributors are proud of.</p>
<p>Art of Multimedia led a team, which included Archaeological Heritage and Management Solutions and 3D Projects who brought additional Indigenous consultation, heritage and interpretive storytelling expertise.</p>
<p>The Finding Bennelong website launched in the 200th anniversary year of Bennelong’s death and Paul Graham, Acting Manager Community and Culture from City of Ryde Council, is thrilled with the final product and with the process taken to see it completed, “Art of Multimedia were as committed and passionate as I was about having the voice of Indigenous people (heard) and then pulling that together and developing a really good product.”</p>
<p>The website uses a series of 15 videos which chronologically and thematically interpret the story of Bennelong, to make the journey of his life accessible to all ages. There is much debate about the character of the man and through these videos, based upon the significant research of Historian Keith Vincent-Smith and drawing upon historic artwork, additional research, references and links to primary sources, the website visitor is able to draw their own conclusions.</p>
<h2>Printed promotional material</h2>
<p><img alt="Image of printed promotional material for Finding Bennelong website" src="/sites/default/files/bennelong-printed-material.jpg" /></p>
<p>We also created some off-line, printed promotional material for Ryde City Council to create awareness of the project.</p>
<h2>The website</h2>
<p>The final result is a polished, contemporary and engaging resource that we hope will prompt students and everyone who visits the website to form their own perspective of the legacy of Bennelong and consider the impact one individual can have on their world.</p>
<p><a href="http://findingbennelong.com">Visit Finding Bennelong</a> – we’d love to know what you think.</p>
<h3>Interested to hear from the project contributors?</h3>
<h4 style="text-align:center">View the short documentary <em>Telling the Story of Bennelong</em></h4>
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<iframe frameborder="0" src="http://www.youtube.com/embed//kjjG5RFN6Ww"></iframe></div>
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</div>Fri, 17 Jan 2014 04:58:26 +0000admin1 at http://artofmultimedia.com.auhttp://artofmultimedia.com.au/case-studies/finding-bennelong-interpretive-website-and-content#commentsMcWilliam's corporate videohttp://artofmultimedia.com.au/case-studies/mcwilliams-corporate-video
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Toast to McWilliam&#039;s Wines </h1>
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<h2>McWilliam&#039;s corporate video</h2>
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<div class="field field-name-field-client field-type-taxonomy-term-reference field-label-hidden">
McWilliam&#039;s Wines Group </div>
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Need </h3>
<div class="field field-name-field-need field-type-text-long field-label-above">
Encapsulate a company rebranding in a fresh, efficient and appealing way. </div>
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Solution </h3>
<div class="field field-name-field-solution field-type-text-long field-label-above">
A high-definition, motion graphics video that unfolds into a compelling visual story. </div>
</div><div class="field-collection-container clearfix"><div class="field field-name-field-quotes field-type-field-collection field-label-hidden"><div class="field-items"><div class="field-item even"><div class="field-collection-view clearfix view-mode-full field-collection-view-final"><div class="field field-name-field-quote-text field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even">We launched the video at our stakeholder conference and it was the highlight of the event.</div></div></div>
<div class="field field-name-field-client-name field-type-text field-label-hidden">
Katherine Ward </div>
<div class="field field-name-field-company-organisation field-type-text field-label-hidden">
Global PR and Communications Manager, McWilliam&#039;s Wines Group </div>
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<p>When McWilliam’s Wines decided to evolve their corporate image, they wanted to produce a visual representation of their updated corporate profile, values, people and portfolio.</p>
<p>This evolution coincided with changes to the company including the addition of the Evans &amp; Tate line to their portfolio, and the introduction and communication of corporate values to staff.</p>
<p>As a longstanding supplier of video production services to McWilliam’s, Art of Multimedia understood the company's past and was asked to translate the marketing department’s new vision for the brand using existing product imagery, previously acquired footage and music.</p>
<p>The resulting corporate video reflects the quality and diversity of McWilliam’s Wines. Led by an emotive, musical track, it describes their world-renowned vineyards, most-awarded winery, regional diversity, and 130 years and six generations of winemaking passion and experience.</p>
<p>Marketing professionals of leading Australian brands like McWilliam’s Wines appreciate the necessity of keeping their brand messages current, relevant and exciting for staff as well as external stakeholders. Only a few smart small and medium companies realise that it is equally, if not more, important for them to leverage the power of mediums such as video to create the right perceptions of their company and products. These are perceptions that can literally transform their business communication – all they have to do then is to keep delivering on those promises and enjoy the benefits.</p>
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</div>Thu, 07 Jan 2010 02:08:32 +0000admin3 at http://artofmultimedia.com.auhttp://artofmultimedia.com.au/case-studies/mcwilliams-corporate-video#comments