Young guns are the best dynamic wheels to any economy and consider the strongest hand for any nation. What youth thinks today,the nation thinks the next day. This platform is all about the efforts of youth of different countries. Share,blog and enjoy time...

Outcome 3: Your message stimulates the recipients and they take action.

The question is how do you achieve these outcomes with your campaign? The process is easy, but it takes "planning" time.

Here are seven steps that will get your campaign off to the right start.

Step 1: Assess Marketing Communication Opportunities.
It's important in this first step to examine and understand the needs of
your target market. Who is your message going out to? Current users,
influencers among individuals, decision-makers, groups, or the general
public?

Step 2: What Communication Channels Will You Use?
In the first step of planning you should have defined the markets,
products, and environments. This information will assist you in deciding
which communication channels will be most beneficial. Will you use
personal communication channels such as face to face meeting, telephone
contact, or perhaps a personal sales presentation? Or will the
nonpersonal communication such as newspapers, magazines, or direct mail
work better?

Step 3: Determine Your Objectives
Keep in mind that your objectives in a promotional campaign are slightly
different from your marketing campaign. Promotional objectives should
be stated in terms of long or short-term behaviors by people who have
been exposed to your promotional communication. These objectives must
be clearly stated, measurable, and appropriate to the phase of market
development.

Step 4: Determine Your Promotion Mix
This is where you will need to allocate resources among sales promotion,
advertising, publicity, and of course personal selling. Don't skimp on
either of these areas. You must create an awareness among your buyers in
order for your promotional campaign to succeed. A well rounded
promotion will use all these methods in some capacity.

Step 5: Develop Your Promotional Message
This is the time that you will need to sit down with your team and focus
on the content, appeal, structure, format, and source of the message.
Keep in mind in promotional campaigns appeal and execution always work
together.

Step 6: Develop the Promotion Budget
This is the exciting part. You must now determine the total promotion
budget. This involves determining cost breakdowns per territory and
promotional mix elements. Take some time to break down allocations and
determine the affordability, percent of sales, and competitive parity.
By breaking down these costs you will get a better idea on gauging the
success potential of your campaign.

Step 7: Determine Campaign Effectiveness
After marketing communications are assigned, the promotional plan must
be formal defined in a written document. In this document you should
include situation analysis, copy platform, timetables for effective
integration of promotional elements with elements in your marketing mix.
You will also need to determine how you will measure the effectiveness
once it is implement. How did the actual performance measure up to
planned objectives. You'll need to gather this information by asking
your target market whether they recognized or recall specific
advertising messages, what they remember about the message, how they
felt about the message, and if their attitudes toward the company was
affected by the message.