“Unlike many modern-day media companies, Astrology.com hasn’t committed to growing distribution via social platforms — or looking to them for ad revenue sharing…

“‘We are [on social], but it’s such a low impact. We think it may be because astrology is something a little more personal. Google is the big means of distribution, second is direct and third is email,’ [GM of Media Josh] Jaffe said.”

Created in 1999, Astrology.com boasts a growing audience and growing revenue; they saw 38% year-over-year revenue growth in 2018. Part of this enduring success lies in Astrology.com’s foresight to focus on email:

“Beyond the site, email is one of the company’s priorities to grow the audience and make more money. The company said it has more than 4 million email subscribers across 15 different email newsletters. ”

Head over to Digiday to learn more about how Astrology.com’s focus on direct channels is paying off.