Steve Jobs has been the object of numerous memorials, and tributes - more than a million - are being posted on Apple’s “Remembering Steve” webpage, with condolences as well as testimonials about how Jobs and his products have touched and indeed transformed the lives of countless individuals.

Make no mistake about it, the veneration we are seeing in the aftermath of Jobs’ death is religious through and through - not “kinda” religious, or “pseudo” religious,” or “mistakenly” religious, but a genuine expression for many of heartfelt sacred sentiments of loss and glorification.

It is not tied to any institution like a church or to any discrete tradition like Buddhism; it is, instead, tied to a religious culture that will only grow in significance and influence in the years ahead: the cult of celebrity.

As more and more people move away from conventional religions and identify as “nones” (those who choose to claim “no religion” in polls and surveys), celebrity worship and other cultural forms of sacred commitment and meaning will assume an even greater market share of the spiritual marketplace.

In life Jobs may have been something of an enigma who maintained his privacy and generally stayed out of the public limelight. In death, Jobs now is an immortal celebrity whose life story, incredible wealth, familiar visage, and igadgets will serve as touchstones for many searching for meaningful gods and modes of transcendence.

It has been said that death is the great equalizer - rich and poor, successes and failures, the powerful and the disempowered cannot escape the one inevitable fact of human existence.

Jobs and other celebrities cannot escape this reality, but unlike you and me, they live on in the memories of fans and followers and become guiding lights in the mundane darkness of our ordinary lives.