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The Italian spirits sector is led by the liqueurs category in value terms, whereas the specialty spirits category leads in volume terms in 2017. On-trade transactions accounted for the leading share in the distribution of spirits in the country. The consumption of spirits is highest amongst the older consumers in the country. Aperol, Havana Club, and Campari are the leading brands in the Italian spirits sector.

GlobalData's Country Profile report on the Spirits sector in Italy provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

- The per capita consumption of spirits was lower in Italy compared to both global and regional levels in 2017

- Of the eight categories, liqueurs was the largest in value terms in the Italian spirits sector

- On-trade transactions accounted for the largest distribution share in the Italian spirits sector, followed by hypermarkets & supermarkets

- Aperol was the leading brand in the Italian Spirits sector

- Glass is the only pack material used in the Italian spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope

Executive summary

Italy in the global and regional context

Italy in the global and Western Europe spirits sector

Italy compared to other leading countries in Western Europe

Per capita consumption and expenditure-Italy compared to Western Europe and global levels