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In response to Russia's continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League's 'Don't you want me baby'. And then at the end of the 30-second ad, text saying "The games have always been a little gay. Let's fight to keep it that way," appears on the screen.

The Canadian human rights organisation hopes that this campaign will help to spread awareness about the violations in Russia and also encourages equal rights supporters to change their Facebook profile pictures to a cartoon rendering of the two-man luge.

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Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the utetravelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for:2degrees by DDB

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Who’s it for: TVNZ by TVNZ’s Blacksand

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