Tom Shapiro

CEO

Stratabeat

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro’s book “Rethink Your Marketing" is available on Amazon.com.

SESSIONS

Your audience’s actions are driven by the subconscious. But learning to create content that taps that reality can be challenging. Until now. Learn the core neuroscientific principles that are the driver for better conversions. And start crafting better online content that connects more directly with the target audience, and engages them more deeply for the long haul. From attracting attention to deepening engagement, you'll learn to improve your content and copy, and make it more persuasive, more memorable and more effective.

According to Scott Brinker's annual MarTech landscape assessment, there are close to 7,000 marketing technology solutions on the market, an increase of 4,453% over the past seven years. If you run a digital agency, it can be confusing to know where to focus for greater agency ROI and growth. Learn the keys to an effective MarTech framework for digital agencies, from planning to budgeting, training, project management, time management, CRM, web analytics, and marketing solutions covering everything from automation to behavioral intelligence.

Learn how to...

•Define a MarTech framework for your agency.•Build a MarTech stack for efficient agency management.•Use data to monitor and understand the health of your agency.•Leverage technology for accelerated growth.