And so on. The whole thing is quite literally indistinguishable from a horror-movie trailer.

From my understanding of the film (Grist coverage here), it’s urgent but fairly low-key, and makes great use of Gore’s newfound wit and charm. You’d never know any of that from the scaremongering trailer.

Is this really what will get people out to see the movie? Maybe professional Hollywood marketers know better than me, but I gotta say it makes me want to see it less than I did before.