Virtual Imagination

Pop culture entertainment is adapted for a hands-on consumer

Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers.

Workshop Question - Where can you incorporate more active participation from your consumer demographic?

A number of Six Flags locations recently equipped their Superman-themed coasters with VR headsets to give riders a whole new amusement park experience. Instead of simply travelling through the sky... [More]