Tel Aviv and New York: Optimove, the science-first relationship marketing hub, announced today that it has hired Yarden Malka as the chief operating officer. In this role, Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.

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Malka is an established leader with experience leading both startups and large companies. Prior to joining Optimove, he was the vice president of engineering at Earnix, which provides advanced analytics solutions for financial services. Before that, he spent 14 years in various leadership roles at Model N, a publicly traded company with current market cap of more than $500M that specializes in revenue management solutions. Malka helped grow the company from its inception through its public offering at NYSE.

“Optimove’s growth so far can be attributed to a small, talented and nimble group of employees, but as we enter our next stage of growth, we need someone who has implemented efficiencies at scale—Yarden has done exactly that in the Mecca of tech,” said Pini Yakuel, founder and CEO of Optimove. “His record and know-how will help us further innovate our product for our 300+ global customers, and grow our culture for our almost 200 employees.”

Malka joins Optimove at a pivotal point in its journey. The company experienced record growth in 2017 with five new product features, a new CTO, and a new Tel Aviv headquarters. 2018 has also been a momentous year for Optimove so far: it acquired PowerInbox’s DynamicMail, a leader in email engagement and personalization; is expanding into the APAC region, and has already increased its customer base by 40% so far in 2018.

“I joined Optimove because it has the makings of the next martech unicorn: audacious goals; a smart customer base; and exemplary leadership,” said Yarden.

Malka holds a Bachelor of Science in Computer Science from Israel Institute of Technology and will be based out of the Tel Aviv office.

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