Incorporated in

2012

Revenue FY 14-15

INR 12.7 Cr

Loss FY 14-15

INR 279 Cr

Funds Raised

INR 700 Cr

Founded in 2012, Housing is a Mumbai based real estate search portal, where users can sell/buy or rent/let-out their properties. Housing.com is operated by Locon Solutions Private Limited.

Financial Performance

Housing has reported a total revenue of INR 12.7 crores in FY 14-15, which is nearly six times of its revenue in the previous fiscal. Out of this, INR 5.5 crores is revenue from operations. Against this, they have reported a net loss of whopping INR 279 crores which is also about six times of its loss in the previous fiscal. One of its major competitors, CommonFloor, had reported a revenue of INR 45 crores with a loss of INR 86 crores in the same period.

With their much talked about ‘Look up’ campaign, it is easy to guess that their largest expense was on Advertising and promotions – 42% of total expenses- in the fiscal. This was followed by HR expenses – 29% of total expenses. Notable, they spent a huge sum of INR 27 crores on ‘Legal professional charges’. Following chart illustrates the breakup of Housing’s expenses.

Of these, Rishab Agarwal, Saurabh Goyal, Vaibhav Tolia left early on. With the ouster of founder and CEO Rahul Yadav, none of the founders is now a director in the company. It is not known to us if one or more of them are still employed with Housing. This is how Housing’s company network now looks:

Funding & Shareholding

The Company survived through angel funding rounds until April 2013 when Nexus Ventures invested in housing.com. Nexus Ventures funded three consecutive rounds of housing.com until Helion Ventures joined them post May 2014. Their largest funding round of INR 572 Crores (~USD 88 million), led by Softbank, came in December 2015. Here is a summary of their funding so far:

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Source: Documents filed by the company with Registrar of Companies

While it was reported widely in the news that their erstwhile CEO Rahul Yadav had announced distributing his equity holding in the company among its employees, as per the documents filed by the Company with the Registrar of Companies, Rahul Yadav still holds 5% of its shares. According to the documents, its current shareholding looks like this:

Since Housing sacked its CEO Rahul Yadav this July, they have closed down a few of the business lines, cut down their employee strength drastically and have revamped almost all of their senior management. There have been news of their acquisition talks with Quickr, which did not seem to materialize, and stake sale talk with Snapdeal and Newscorp. It looks like the new CEO Jason Kothari still has a long tough path ahead to get the house(ing) in order. Nonetheless, Housing.com surely seems to have a lesson or five for the upcoming entrepreneurs on what-not-to-do-with-your-startup.

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