9.
Choosing the Right KeywordsLook for Keywords with Most Leverage #wm123

10.
The Keyword Selection Process Where Do These Keywords Go? Keyword Targeted URLSolar Power SystemsSolar Electric Power http://www.solarpowercompany.comSolar Power ProductsSolar Power Mini PanelsSolar Power Revolving Panels http://www.solarpowercompany.com/panelsShelter Covering Solar Panels • Which keyword fits best to which page? • What product do I want to sell the most of? • What do I want my customer to do? #wm123 @bradleywjoe

15.
Increasing Conversions Usability Best Practices• Assign Visual Priority • Size and weight should represent relative importance• Consider Visitor’s Eye-Path • What will users notice and in what order?• Clear Call To Action • Clearly announce what you want users to do• Make Steps Clear • Clearly identify where user is and what they should do next #wm123 @bradleywjoe

17.
The Importance of Social Media TodaySocial Media: Is NOT about talking to Generation X or Y Social media sites are communities based on common interest where people go to get trusted information from their peers or experts.

18.
Social Marketing: Earning Its Place In The Marketing Mix50% of social networkersconsider information You + Me = Weshared on their networkswhen making a purchasing Online social networksing decision users are 3 times more likely to trust their peers’ opinions over advertising 78% of consumers trust peer recommendations Source: viralblog.com in collaboration with IBMand Mashable.com #wm123 @bradleywjoe

22.
How Social Media & SEO Go Hand-in-HandThe role of SEO for Social Media is to directlyinfluence discovery of social communities or contentvia search. • Social content can boost links to your website • Improve qualified traffic • Boost online sales/conversions #wm123 @bradleywjoe

24.
The Monthly Re-Optimization ProcessRequirements:• Benchmarking in Place• Track Spider Crawls• Move up in Ranks• Tweak the site

25.
Measuring the Impact of Search Marketing• Organic (Non-Paid) Traffic • Non-paid best represents SEO efforts as all visitors arrive at your site through organic search• Non-Branded Traffic • Brings you new customers who do not yet know about your company, but are looking for the products and services you offer #wm123

26.
Measuring ROI• Set up Goals • Define conversions • Analyze which keywords are leading to more conversions • Observe where visitors abandon the goal path #wm123

27.
Contact Us about Qualifying for a Complimentary Analysis -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing -Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company -ROI Tracking: detailing the keywords and sources that visitors are using to discover your website and if those visitors are converting into leads and sales Please contact: seo@webmarketing123.com #wm123 @bradleywjoe