Brainstorming

Brainstorming is a free-thinking group method for generating ideas to handle a challenging situation. An underlying maxim for Brainstorming is “from quantity comes quality.”

The primary objective of Brainstorming is to encourage innovation and out-of-the-box thinking. To achieve this goal, the Brainstorming session is performed with no editing: analysis, discussion, and criticism are allowed only after the session.

Elisabeth is a Managing Partner & Executive Advisor at GoLeanSixSigma.com. For over 25 years, she's helped leading organizations like Amazon, Charles Schwab and Starwood Hotels & Resorts build problem-solving muscles with Lean Six Sigma to achieve their goals.