Online. They did price match some tyres last week when the difference was only a fiver or so.

Most of the Reverb's on Merlin are £219 but the one I want is at £174.95 without the bleed kit.

Do Reverb's come as standard with a bleed kit, cos another £35 for some syringes seems like daylight robbery?? I see no mention of it being included on either website for the ones at the more expensive prices.

I got accepted for that very price match last Monday (left MMX button) so it seems its a case of which shop you go to. I ended up cancelling the order though as it went from 2 days to 2 weeks for delivery. They told me at the time that that price was less than trade.

If Evans is aftermarket and the cheaper Merlin is OE then they can argue youre not getting the same thing (I appreciate they dont appear to be saying this, theyre suggesting the Merlin price is an error).

Last Reverb we bought from merlin, late 2012, was £150-ish and was aftermarket...

Unfortunately we only price match when it's exactly the same product, no bleed kit means it's prob oe and even if its not it s a different product if it comes without an additional extra part, too much of a slippery slope if you match stuff that's nearly the same. If someone can buy exactly the same product elsewhere for cheaper then it's common sense to match the price but once you get into grey areas it's a bit tricky, I doubt you'd find any shops that would price match the example you gave if they realised it wasn't the same deal.

You might not need the bleed kit, just depends on the bike it's going on. Big cable that sticks out when you drop the post us annoying though, I'd mock up how long you think you'll need with an old brake cable and then figure out if you'll need to bleed it. Nothing more annoying than buying new kit and waiting for an extra bit before you can use it.