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Blockchain is a complex type of technology created by someone (or a group of people) with the pseudonym Sakatoshi Nakamoto. Originally created for the digital currency, Bitcoin, in 2008, because Blockchain allows digital information to be distributed but not copied, it has evolved into something much more. In fact, some are calling it a new type of Internet – one that could have huge implications for digital marketers.

While B2B companies have tested, deployed and/or scaled their account-based marketing (ABM) programs over the last few years, B2B marketers continue to struggle with how to build, execute and measure a dynamic ABM media strategy.

Did you know that a 2017 eMarketer report found that 84.2% of B2B marketers use social media to acquire customers? No longer do B2B marketers see social media marketing as an elective tactic, but rather as a necessary conduit to influence and engage customers.

The elite Marketing Academy, a non-profit group that helps guide the next generation of marketing leaders, selected DWA's Group Business Director Jacquelyn Cowardin as one of 30 2017 recruits for its "Australian Scholarship Programme."

A huge amount of what is being said about programmatic is simply not relevant to you as a tech marketer. Bin the irrelevant stuff, and you’ll find room to understand how programmatic can successfully fit within an integrated communications strategy that works for you.

Sometimes the smallest change can have the biggest effects. Landing pages allow you to single out a target audience, provide value and convert visitors into leads. Something as simple as a tweak to the call to action or an update to the design can increase your visit-to-lead-conversion rate.