We Believe in Inbev

“We Believe”. With these words, Inbevopened its national sales meeting on 21st March in the Brussels Expo. Thanks to the success of its 6 strategic brands Stella Artois, Jupiler, Leffe, Hoegaarden, Belle-Vue and Beck’s, as well as the right people, Interbrew Belgium can be sure of a bright future. “We believe” is woven as a common thread through the whole convention: from the setting up of the hall, to the decor, as well as the presentations. Furthermore the message was enhanced through music with the performance of Coco Jr accompanied by 10 gospel singers… You better believe it!