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Guest bloggers and editors' insight from PRWeek, the leading source of information for the PR industryenCopyright 2017, Haymarket Media Groupkeith.obrien@haymarketmedia.com (PR Week)Thu, 14 Dec 2017 02:35:22 Zkeith.obrien@haymarketmedia.com (PR Week)http://feedproxy.google.com/~r/PrweekInsider/~3/FQPVMMD3HPM/1452827
Your call: Should agencies and industry groups publish their diversity data?All PR agencies say they're pro-diversity within their ranks. Is it time for them to take their advocacy a step further and publish demographic and gender data about their workforces? Take our poll below.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/FQPVMMD3HPM" height="1" width="1" alt=""/>Wed, 13 Dec 2017 17:03:42 Zhttp://www.prweek.com/article/1452827United Stateshttp://www.prweek.com/article/1452827http://feedproxy.google.com/~r/PrweekInsider/~3/unkyGXz6-0o/1452470
Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recoveryThree key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/unkyGXz6-0o" height="1" width="1" alt=""/>Fri, 08 Dec 2017 17:54:22 Zhttp://www.prweek.com/article/1452470United Stateshttp://www.prweek.com/article/1452470http://feedproxy.google.com/~r/PrweekInsider/~3/KTB3yrpZePQ/1452449
Your call: Are an agency's 'Me Too' cookies offensive?Pitch, a Los Angeles-based ad agency, is sending journalists cookies adorned with the words"Me Too," in reference to the movement denouncing sexual assault and harassment.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/KTB3yrpZePQ" height="1" width="1" alt=""/>Fri, 08 Dec 2017 15:09:50 Zhttp://www.prweek.com/article/1452449United Stateshttp://www.prweek.com/article/1452449http://feedproxy.google.com/~r/PrweekInsider/~3/Bdfvwlum00Y/1451832
How 11 brands are marking #WorldAIDSDay on TwitterHealthcare organizations, nonprofits, TV shows, and clothing companies took to social media to commemorate the 30th World AIDS Day.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/Bdfvwlum00Y" height="1" width="1" alt=""/>Fri, 01 Dec 2017 20:19:48 Zhttp://www.prweek.com/article/1451832United Stateshttp://www.prweek.com/article/1451832http://feedproxy.google.com/~r/PrweekInsider/~3/H5eS0NVOOg4/1451828
Your call: Is Snapchat's redesign a difference maker?Or will it not be enough to satisfy investors? You make the call.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/H5eS0NVOOg4" height="1" width="1" alt=""/>Fri, 01 Dec 2017 17:51:03 Zhttp://www.prweek.com/article/1451828United Stateshttp://www.prweek.com/article/1451828http://feedproxy.google.com/~r/PrweekInsider/~3/5p3Fc1PmsLs/1450567
Ascential bids to stem Cannes bleedingOrganizers of the Cannes Lions Festival of Creativity this week made their play to placate an industry increasingly frustrated by the costs associated with a week on La Croisette - but, for the PR sector at least, the changes seem positive.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/5p3Fc1PmsLs" height="1" width="1" alt=""/>Fri, 17 Nov 2017 17:59:32 Zhttp://www.prweek.com/article/1450567United Stateshttp://www.prweek.com/article/1450567http://feedproxy.google.com/~r/PrweekInsider/~3/v3VC13xeL5M/1450548
Your call: How do you feel about the Cannes Lions changes?Are these much needed adjustments, too little too late, or is the festival still not properly representing PR?<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/v3VC13xeL5M" height="1" width="1" alt=""/>Fri, 17 Nov 2017 15:41:06 Zhttp://www.prweek.com/article/1450548United Stateshttp://www.prweek.com/article/1450548http://feedproxy.google.com/~r/PrweekInsider/~3/hBMEkt4DZUE/1449876
Black swans are circling overheadThis has been a tough year for the PR business but there may be even worse times ahead if the "fear index" is to be believed.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/hBMEkt4DZUE" height="1" width="1" alt=""/>Fri, 10 Nov 2017 17:41:24 Zhttp://www.prweek.com/article/1449876United Stateshttp://www.prweek.com/article/1449876http://feedproxy.google.com/~r/PrweekInsider/~3/5_dXEb6_iYg/1449869
Twitter at 280: Too much or just enough?It's a brave new microblogging world, as Twitter has doubled the character limit for all users. But does it actually make the microblogging service less unique?<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/5_dXEb6_iYg" height="1" width="1" alt=""/>Fri, 10 Nov 2017 16:20:05 Zhttp://www.prweek.com/article/1449869United Stateshttp://www.prweek.com/article/1449869http://feedproxy.google.com/~r/PrweekInsider/~3/9pYVnCBVTK4/1449663
Taking up space: How 18 brands are testing Twitter's new 280-character limitSome brands aren't intimidated by having double the space to fill.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/9pYVnCBVTK4" height="1" width="1" alt=""/>Wed, 08 Nov 2017 19:41:26 Zhttp://www.prweek.com/article/1449663United Stateshttp://www.prweek.com/article/1449663http://feedproxy.google.com/~r/PrweekInsider/~3/WFgFYEpRf-A/1449277
Pizza wars: DiGiorno's social media team turns up the heat on Papa John'sFriday was the third straight day DiGiorno threw shade at its competitor on Twitter.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/WFgFYEpRf-A" height="1" width="1" alt=""/>Fri, 03 Nov 2017 19:20:02 Zhttp://www.prweek.com/article/1449277United Stateshttp://www.prweek.com/article/1449277http://feedproxy.google.com/~r/PrweekInsider/~3/omY3XtSxKj8/1449271
Time for Twitter, Facebook, and Google to show real responsibilityWhether they accept they are media companies or not, the social media behemoths have to pay more attention to security and be subject to the same rules and regulations that mainstream media players abide by.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/omY3XtSxKj8" height="1" width="1" alt=""/>Fri, 03 Nov 2017 16:59:11 Zhttp://www.prweek.com/article/1449271United Stateshttp://www.prweek.com/article/1449271http://feedproxy.google.com/~r/PrweekInsider/~3/_2BybZCKtM4/1449258
Your call: Is the threat to holding companies from consultancies indeed overhyped?Is Martin Sorrell right? Has the industry overstated the threat of digital consultancies?<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/_2BybZCKtM4" height="1" width="1" alt=""/>Fri, 03 Nov 2017 15:51:07 Zhttp://www.prweek.com/article/1449258United Stateshttp://www.prweek.com/article/1449258http://feedproxy.google.com/~r/PrweekInsider/~3/20oE2V9goJQ/1448869
Grindr's marketing head: Video strategy doesn't have to be so complicatedThe gay social networking app's marketing VP, Peter Sloterdyk, shares his take on video strategy.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/20oE2V9goJQ" height="1" width="1" alt=""/>Tue, 31 Oct 2017 18:30:06 Zhttp://www.prweek.com/article/1448869United Stateshttp://www.prweek.com/article/1448869http://feedproxy.google.com/~r/PrweekInsider/~3/GeIplx1iKcw/1448856
Report: Mercury was one unnamed firm in Manafort indictmentThe other agency referred to in the documents is Podesta Group, whose founder stepped down on Monday, according to media reports.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/GeIplx1iKcw" height="1" width="1" alt=""/>Tue, 31 Oct 2017 17:23:18 Zhttp://www.prweek.com/article/1448856United Stateshttp://www.prweek.com/article/1448856http://feedproxy.google.com/~r/PrweekInsider/~3/D12jdooQzWU/1448709
The Apple Watch is a chance for health brands to get personal, but not too personalThe wearable device isn't a fit for every brand.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/D12jdooQzWU" height="1" width="1" alt=""/>Mon, 30 Oct 2017 16:28:38 Zhttp://www.prweek.com/article/1448709United Stateshttp://www.prweek.com/article/1448709http://feedproxy.google.com/~r/PrweekInsider/~3/bvT50yOE1O0/1448372
Healthcare pros are leaving patients uninformedPatients want to know more about services, but some healthcare professionals are leaving them uninformed.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/bvT50yOE1O0" height="1" width="1" alt=""/>Wed, 25 Oct 2017 20:41:18 +0100http://www.prweek.com/article/1448372United Stateshttp://www.prweek.com/article/1448372http://feedproxy.google.com/~r/PrweekInsider/~3/W4qgQl9b4Aw/1448580
11 brands go Upside Down for Stranger Things 2 premiereGet ready for references to Barb, bikes, Christmas lights, and The Upside Down.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/W4qgQl9b4Aw" height="1" width="1" alt=""/>Fri, 27 Oct 2017 18:22:08 +0100http://www.prweek.com/article/1448580United Stateshttp://www.prweek.com/article/1448580http://feedproxy.google.com/~r/PrweekInsider/~3/2yyrbTvsjdY/1448579
Your call: Should Google be worried about the Pixel 2 XL backlash?The successor to Google's popular Pixel phone is off to a rocky start, but will the bad press hamper the company's hardware aspirations?<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/2yyrbTvsjdY" height="1" width="1" alt=""/>Fri, 27 Oct 2017 18:02:52 +0100http://www.prweek.com/article/1448579United Stateshttp://www.prweek.com/article/1448579http://feedproxy.google.com/~r/PrweekInsider/~3/5BpPKX7nQ5M/1448002
Chili's makes offer to Twitter user who discovered KFC's tasty following listKFC was slow to respond, so Chili's elbowed its way into the conversation.<img src="http://feeds.feedburner.com/~r/PrweekInsider/~4/5BpPKX7nQ5M" height="1" width="1" alt=""/>Fri, 20 Oct 2017 17:15:05 +0100http://www.prweek.com/article/1448002United Stateshttp://www.prweek.com/article/1448002