Rise in focus on competitive intelligence and real time analytical solutions mainly to increase the productivity of business. Moreover, continuous growth in the volume of data generated in aviation industry, increase in aviation passenger traffic, and growth in customers centricity drive the market. However, incapability to provide data models according to the need of businesses restrain the market. In addition, dearth of analytically skilled workforce is another factor, which impedes the aviation analytics market growth. Furthermore, increase in adoption rate of analytics and continuous technological advancements in the aviation industry is expected to provide enormous growth opportunities for this market.

The global aviation analytics market is segmented on the basis of end user, applications, business function, components, and geography. End user covered in this study include airlines, airports, and others. Based on applications, the market is divided into flight risk management, inventory management, fuel management, revenue management, customer analytics, and navigation services. On the basis of business function, the market is categorized into sales & marketing, finance, maintenance, repair and operations, and supply chain. Based on components, the aviation analytics market is classified into service and software. By geography, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

3.3.1. Moderate bargaining power of suppliers
3.3.2. High threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. High competitive rivalry
3.3.5. High bargaining power among buyers
3.3.6. Market player positioning, 2016