Hardly a week has passed since Pokémon GO, an augmented reality (AR) video game, went viral and interest in the mobile market soared (just look at Nintendo’s stock!) Many companies are clamoring what makes Pokémon GO so successful and you can find an in-depth explanation of their business strategy on Mobile Roadie’s blog. What I haven’t seen a lot of people talk about is the game’s niche; its addictiveness changes the way we behave with technology and the utility that AR has in nuanced applications makes it inadmissible right now.

When I first sat down to write this article a couple years ago it was all about the idea of Augmented Reality navigation and the real world safety features it comes with. It was just an idea back then, but since then, a number of companies have started working on some of these ideas. Therefore, in this article I want to showcase some of these solutions, bring these concepts to your attention and even ideate on some of the future directions we can take with AR Nav.