The Importance Of A Brand’s Voice: Metaphorically And Physically

Branding For Scale: Future-Proofing Your Brand Growth

Your brand is more than your name – it could be a colour, a fabric pattern or the distinctive shape of a chair. Protecting your brand throughout the world can be relatively straightforward, through creating and maintaining an IP strategy. A successful strategy should enable you to receive reward for your investment of time, ingenuity, …

Whoever you are, I know that you’re looking for ways to give yourself more hours in the day. It could be freeing up more of your time to spend it with the family. Perhaps you’re looking at claiming back some ‘man hours’ from the overall business to invest in increased growth. Or maybe you’re a bit of …

We all know that it’s important to make a good impression visually. So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward. Each area could be an article (or three) on its own, so I will give you the basics to build your …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …