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How Google Influences the Conversation in Washington

Google, a shrewd Washington player, has shifted into overdrive and adapted its approach as calls to regulate Big Tech have grown louder. A person familiar with Google’s strategy for influencing public debate says the company generally doesn’t seek to change experts’ thinking but, rather, to underwrite their time and encourage them to be more vocal on issues important to Google. Google may pre-vet op-eds and ask that certain statements be made stronger or weaker, which seems small but ends up having a big impact, the person said. "Google is much savvier at this game than Comcast or AT&T in that it doesn’t pay for strict quid pro quos. Its strategy relies on social capture,” one congressional staffer said.Google finds an organization that seems to share Google’s values and then donates money without a specific ask, the staffer said.