Searcher Behavior: An SEOs Perspective

Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for SEO, which looks at searcher behavior from the SEO's perspective. She defines the different modes of search behavior that include; Berrypicking, Querying, Refining, Expanding, Browsing/surfing, Pogo-sticking, Foraging, Scanning (eye-tracking) and Reading. Shari goes deep into a paper written by Marcia J. Bates in 1989 named Berrypicking, for the inspiration of Analyzing Search Behavior for SEO.