BRANDING & PRINT DESIGN

ALL IN REPRESENTS

All In Represents wanted an identity that could speak to potential clients from Nike to Vogue. They wanted something timeless and ownable and to integrate an upside-down A—the mathematical symbol meaning “for all”. We went with a dramatic serif typeface and made a hexagonal icon that could live with the type or on its own.

Promos were designed to feature the artists’ individual styles, but also to work together to represent the family of photographers that is All In.