“It’s an extremely effective mechanism in terms of getting New Yorkers to give, whether it’s their change or bills or some people put in checks or even now we’ve got the ability to do credit cards,” said Salvation Army Lt. Col. Guy Klemanski. “Within the framework of our economy, the need is greater than it’s ever been.”

Those red kettles collected $2.5 million last year. The goal this time around is $3 million.

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