Sunday, 1 May 2011

EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Verisimilitude is one of the most important thing in our video, because it is the one of the most important things to the artists, when they write music which aims to the same target audience as ours, and has the same genre of music, a lot of the music is about identity, trying to figure out who you are, why you are here, very philosophical meanings behind the lyrics. So in the many videos which have this element in the music, have it reflected in the video in an almost ironic way. Both “Babes in Toyland – He’s my thing” and “Slipknot – Vermillion” have a very ironic yet disturbing sense of verisimilitude due to the fact it’s so disturbing because it looks so unnatural yet there is that flowing sense to the peice, which is generally the feel of the kind of animation they use, but combined with horrific images and music to match, it gives this very disturbing emotion. The quality of the verisimilitude in these videos is matching to that of a double sided sword.

We carried on this feel into our magazine advert and our digipack, when I was editing them, I made sure I edited to very high quality, being aware of composition and colouring etc, so that it flowed, yet the images on the product were obviously not real. This feel of lets say “Perfect imperfection” Has been consistent throughout the piece, constantly trying to keep it going, keep it consistent. I think it was a good decision that we made when we decided to keep the filming to one room, as a few videos that Heidi and Lucy reviewed had the same thing, which really helped draw focus to the person, As well as the fact we didn’t do a lot of lip syncing, it detaches you from the piece, makes it seem more like an outsiders view, and your jus drawn into the music.

The magazine advert and Digipack took a lot of thought cos we really had to think in the mindset of our target audience and think of what they like, so we decided to look at PJ Harveys CD covers, and draws ideas from that.

This are all very simple designs, just a photo, edited to look low quality and somewhat polaroidish, just with a simple title, nothing particulary exciting, just plain and simple. We carried this on, and also involved photos of the band, and PJ Harvey is always on her covers, so we edited it, added simple text, with a bit of colour over black and white, just to make it stand out.

We also, in response to Babes in Toyland, we decided to almost challenge the stereotypes of women, by palying to the stereotype, but adding in disturbing images to it, and darker meanings as well as a touch of insanity, which I believe appeals greatly to the target adueience – Breaking the mould.

EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Verisimilitude is one of the most important thing in our video, because it is the one of the most important things to the artists, when they write music which aims to the same target audience as ours, and has the same genre of music, a lot of the music is about identity, trying to figure out who you are, why you are here, very philosophical meanings behind the lyrics. So in the many videos which have this element in the music, have it reflected in the video in an almost ironic way. Both “Babes in Toyland – He’s my thing” and “Slipknot – Vermillion” have a very ironic yet disturbing sense of verisimilitude due to the fact it’s so disturbing because it looks so unnatural yet there is that flowing sense to the peice, which is generally the feel of the kind of animation they use, but combined with horrific images and music to match, it gives this very disturbing emotion. The quality of the verisimilitude in these videos is matching to that of a double sided sword.

We carried on this feel into our magazine advert and our digipack, when I was editing them, I made sure I edited to very high quality, being aware of composition and colouring etc, so that it flowed, yet the images on the product were obviously not real. This feel of lets say “Perfect imperfection” Has been consistent throughout the piece, constantly trying to keep it going, keep it consistent. I think it was a good decision that we made when we decided to keep the filming to one room, as a few videos that Heidi and Lucy reviewed had the same thing, which really helped draw focus to the person, As well as the fact we didn’t do a lot of lip syncing, it detaches you from the piece, makes it seem more like an outsiders view, and your jus drawn into the music.

The magazine advert and Digipack took a lot of thought cos we really had to think in the mindset of our target audience and think of what they like, so we decided to look at PJ Harveys CD covers, and draws ideas from that.

This are all very simple designs, just a photo, edited to look low quality and somewhat polaroidish, just with a simple title, nothing particulary exciting, just plain and simple. We carried this on, and also involved photos of the band, and PJ Harvey is always on her covers, so we edited it, added simple text, with a bit of colour over black and white, just to make it stand out.

We also, in response to Babes in Toyland, we decided to almost challenge the stereotypes of women, by palying to the stereotype, but adding in disturbing images to it, and darker meanings as well as a touch of insanity, which I believe appeals greatly to the target adueience – Breaking the mould.

The editing process has become a long slow paced epic journey. After only taking one day to film we felt we had enough shots to create an intense music video, inkeeping with our chosen genre. As we had filmed on a DSLR camera, our footage had been saved to memory cards. This was our first issue as Sir had to take these home and convert our files to AVI's. We edited on the Premier Pro editing software and saved all our work on the W: drive, however after starting work on our computer, it seemed it was just too much memory for the computer to hold so we changed computers 3 times. By this point we decided to save all our work onto my desktop documents to i could use any computer. I edited the opening of the video and used speed duration to give it a really good look and effect, heidi then resumed with the fight and ending of the video. She too used speed duration, layered shots over the top of each other, repeated shots, reversed shots and created a quick montage at the end.It was a long and hard process to edit the footage in a slightly different way to everyone else, but I think its worth it for the high quality of the footage and fantastic shots, given to us by a SLR camera and a shallow depth of field that no one else knew of and therefore didn't use, which really helped the professional look and emotion of our peice.