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Wednesday, May 21, 2014

The Game is a Marketing Tool

When a Game is really a marketing tool, Empire Avenue

Promote your brand, your business using the best in the business.

Have you ever thought just how much exposure you could get using the best in the business if money was no object? Well it's possible because the best social media marketers are ready to promote your business and they don't accept cash. They do however accept "virtual currency" which you earn by playing Empire Avenue.

Empire Avenue is an online "stock market". It's not a stock market in reality as it costs nothing to join and to get started. Businesses and more importantly, social media experts, use Empire Avenue to promote their brands and interests and are willing to help you grow your personal empire while promoting theirs. If it sounds tricky or complicated it's not... well not really. I'll simplify it here for you.

To Play the Game

Basically you buy and sell other players stock and complete "Missions" to gain additional "eaves" (eaves are the virtual currency used in EA).
At this point you may be asking yourself what this has to do with advertising and promoting your business. Simple... you create missions to reward other players (using the virtual currency "eaves") for promoting your business. Others promote your business, your posts on Twitter, Facebook, Google+, Pinterest, Instagram, Flickr, your blog post, videos, really whatever you would like promoted. If it's online you can drive traffic to it and have others promote for you. It's the very epitome of "social media" and social proof.

How it Works

To begin with you must have some social accounts, but then you wouldn't concern yourself with this subject matter if you didn't have social accounts now would you. You accounts can be a Facebook account, business or personal, Twitter, LinkedIn, Google+, Instagram, YouTube or whatever.

You create posts using your social accounts and post "Missions" offering others "eaves" for promoting your posts.
For example:

You produce a tweet (#Twitter) about a new product.

You create a Mission offering a specified quantity of eaves to fellow EA members to retweet your post.

You launch your mission.

People start sharing your content and collecting their reward.

It's really simple and takes just minutes.
Your tweet gets retweeted to thousands, maybe tens or hundreds of thousands of people and it cost you nothing but "virtual" currency.

Here's a video overview in which I walk you through it in just a few minutes.