At the press conference for the unveiling of the calendar, Lagerfeld surmises "I wanted to do something different. I looked at all the other calendars," he said, adding that his had a message "of timeless beauty and youth." The 36 photos selected for the calendar, depict 24 different subjects, including gods, heroes and myths. Lagerfeld's series of black and white images take on a distinctly artistic slant with an emphasis on sculpture and form. Lagerfeld creates a luminous three dimensional quality to the images by contrasting stark backgrounds with light carefully positioned on the model's bodies. The resulting images are insanely beautiful and a welcome departure from the salacious pin-up style nudity of previous years.