The Moz Q&A Community

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!

Google does try to spider Flash (or it did a few years ago) but it's not very optimal. What it does is look for text within the Flash file and pulls that out. The problem is, it ignores program code and lumps ALL text together. So if you have several pages of text in your Flash, you could wind up with one bulk content page instead of several content pages (which is bad SEO in general, let alone for end users)

Google doesn't execute code or read images. If you want to make sure Google indexes your content properly, offer an HTML only version.

I think Richard put it best. I will add that we have a small flash video on our site, but that's it. Everything from navigation, content, etc, is HTML based. From the SEOmoz conference in March we heard that things are pretty much the same: Google still doesn't do a great job with flash.

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!
Learn more.