Now wasn't that easy and straight forward? Not! I am sure Cingular subscribers are just as confused. We'll see how this pans out for them. The iPhone launch may be the only thing keeping people as a customer here.

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Steven Colbert shows the confusion surrounding Cingular's name change

Note: This video was changed when the old clip was removed.

Now wasn't that easy and straight forward? Not! I am sure Cingular subscribers are just as confused. We'll see how this pans out for them. The iPhone launch may be the only thing keeping people as a customer here.