In Part 4, Cory Morningstar and Forest Palmer demystify the funding and soft power behind this seemingly organic “grassroots” movement. The veil is lifted as to the price and profits behind the actions and the movement. They examine in detail how this work has been funded for decades and how the “big green” NGOs and non-violent trainers utilize the power of the people and the “youth-led” paradigm and photo ops to win our hearts… and our donations.

Rainforest Action Network

Ruckus was born out of Rainforest Action Network, Greenpeace, and Earth First! Co-founders, staff and affiliates (Mike Roselle and recently deceased Howard Cannon/”Twilly” ). Here it should be noted that when Greenpeace originated (founded in 1971), it was legitimately radical in nature bearing no resemblance to the corporate appendage we see today. Rainforest Action Network came later, founded in 1985. Ruckus was founded in 1995 (see following excerpt).

The following excerpt is from the 2009 essaySaving Trees and Capitalism Too which deconstructs Rainforest Action Network’s role (inclusive of Ruckus) in both conserving and rebranding capitalism:

“Capitalism is yet again undergoing a miraculous rebranding, and the robber barons of old are now the saviours of the planet, now being widely touted as the Eco Barons. By reviewing the activities of leading tree protectors, the Rainforest Action Network, this essay will demonstrate how the activism promoted by eco barons though such groups ultimately works to conserve capitalism and create the powerful illusion of progressive social change….

Here it is important to recall that the Ruckus Society (which was cofounded by RAN’s Mike Roselle) ‘provided the first physical forum for the Direct Action Network which coordinated the [Battle of Seattle] demonstrations, and itself trained many of the participants.’ Moreover as John Sellers, the former Greenpeace activist and former head of the Ruckus Society points out: ‘When we first started, it was almost entirely folks from Greenpeace or Rainforest Action Network, with a few EarthFirsters.’ (Greenpeace having disbanded its direct-action office in 1991.) According to Sellers, after Ruckus was founded in 1995, the former CNN boss cum eco baron, Ted Turner, ‘carried Ruckus on his back’ for their first few years. Thus Sellers who is well-known for saying: ‘F–k that s–t! You’re corporate sellouts!’ to journalists ‘just to gauge their reaction,’ evidently does not see how ironic his litmus test of corporate cooption really is. Likewise greenwash guru, Kenny Bruno, who currently acts as the media and strategic campaigning trainer for the Ruckus Society, appears to see no contradiction in working for an organization whose former long serving trustee is corporate greenwasher extraordinaire, the late Anita Roddick….”

The author summarizes that “the Rainforest Action Network and its related cohorts have been highly profitable investments for the world’s leading capitalists.”

“Shan calls it a ‘holistic’ approach; Sellers reckons that the goal is ‘to feed the entire activist spirit and mind.’ Call it what you will, it ain’t cheap. Shan estimates the total bill for action camp at between $40,000 and $50,000, and Sellers puts Ruckus’ annual operating budget up around $800,000. (Participants are asked for a $75 donation to attend.) Which explains why Sellers disappears for a couple days mid-week, long enough to pay a visit to Ben Cohen, of Ben & Jerry’s fame, one of Ruckus’ several wealthy backers. Other Ruckus supporters have included Body Shop founder Anita Roddick, Doors drummer John Densmore and Hollywood’s go-to progressives, Tim Robbins and Susan Sarandon. Ted Turner’s foundation gave until last year, when the multi-bazillionaire began to take issue with some of Ruckus’ targets. ‘As it turns out, Ted is a pretty big free trade fan,’ says Sellers with a smile.” — Camp Ruckus, April 30, 2001

A: Yes! There are actions happening all over the country to challenge the banks trying to profit off this terrible project. You can get good information hereand here. You can also connect with local organizations in your area, as well as national organizations like RAN, 350.org, Rising Tide, and others.

Rather than encouraging people to read about the sovereignty issues regarding Standing Rock Sioux Tribe and Indigenous nations, the history of colonization, land theft, genocide, etc. RAN subtly reabsorbs those interested back into the jaws of the NPIC.

Note that Change.org. is a for-profit NGO Avaaz co-founder Paul Hilder is Vice President of Global Campaigns for Change.org, a for-profit social venture started in 2006 by Stanford University graduates Ben Rattray and Mark Dimas. Ben Wikler (Avaaz Chief Operating Officer) is Executive Vice President of Change.org.

“Indigenous People’s Power Project (IP3) $2,500 to support IP3’s Training for Indigenous Trainers bringing together Indigenous activists and organizers from the frontlines of challenging fossil fuel extraction and combating the climate crisis to support and build their capacity to carry out self-determined acts of resistance for their lands and communities.”

For a mere pittance (community grants are rarely more than 5,000.00 while annual budgets of NGOs such as RAN are in the millions), the establishment has its finger on the pulse of most everything happening at the grassroots level. In reality, no campaign tied to the NPIC is challenging fossil fuel extraction, only fossil fuel transportation. And to be even more specific, only 2 pipelines that would negatively impact BNSF profits.

Meanwhile, in the real world that is far away from social media wishful thinking, there is no way to “combat” the climate crisis – which must be now understood as a predicament (for in fact, it cannot be combated nor solved, only mitigated, which is not happening regardless).

Ruckus Society funders include but are not limited to Open Society Foundations (Soros) (100,000.00 in both 2008 and 2010), Patagonia, the Ben & Jerry’s Foundation, the Tides Foundation, Rainforest Action Network, the Turner Foundation, Rockefeller Philanthropy Advisors , the Compton Foundation, the Foundation for Deep Ecology, the Liberty Hill Foundation, the Threshold Foundation, the Agape Foundation, the Mailman Charitable Trust and the Lambent Foundation. (The extensive list commenced in 1995).

The Ruckus Society booklet “Action Strategy, a how-to guide” has incorporated the work of Gene Sharp, who is also credited in the acknowledgments: “Writers, compilers and editors: Jessica Bell, Joshua Kahn Russell, Megan Swoboda, Sharon Lungo, the Ruckus Society, Training for Change, Beyond the Choir, Smart Meme, Gene Sharp, and many others. Design by Cam Fenton.” The “Action Strategy, a how-to guide” was developed by Beyond the Choir and adapted by Ruckus contributors.

Here is it is important to note that the core values and principles of Ruckus trainings have been vetted/written by Euro-Americans tied to the NPIC and even those serving the US State Department, that of Gene Sharp. Sharp’s work and his NGO, the Albert Einstein Institute, has played in an integral role in “coloured revolutions” sought and financed by USAID.

The work of Sharp served as the framework for Canvas (formerly known as Otpor), the “go-to” NGO called upon by imperial states for regime change under the guise of “coloured revolutions”. It is significant to note that 350.org has organized lectures for the Otpor founders during Occupy Wall Street. In December of 2013, “the Pathways to Peace series” would bring the Executive Director of the Albert Einstein Institution and assistant to Dr. Gene Sharp, to Salt Lake City for a series of talks as part of the “Pathways to Peace series”. [“The Pathways to Peace series is sponsored By: Gandhi Alliance for Peace, Peaceful Uprising, Salt Lake City Public Library, SLCC School of Humanities and Social Sciences, UVU Peace and Justice Studies, Utahns for a Just Peace in the Holy Land, Wasatch Coalition for Peace and Justice, Westminster College; U of U Middle East Center, J. Willard Marriott Library, Religious Studies Program.”][ Source]

The aforementioned Joshua Kahn Russell is the Global Trainings Manager for 350.org (his former title with 350.org was US Actions Coordinator), while also being an action coordinator, facilitator and trainer with the Ruckus Society, and a co-editor of Organizing Cools the Planet. In addition, Russell was previously an organizer for Tar Sands Action (now 350.org).

The irony is that few, if any of these trainers/citizens have any authority on, nor any real-life experience in life or death struggles. Instead, these are young adults that have been conditioned to obey and submit to authority since birth. If the world was based on decisions grounded in common sense, it would be Indigenous Nations such as the Mohawks, a shining example of a warrior culture, educating and training white youth. The paradox is as follows: The structure of colonialism is meant to exhaust, debilitate, dominate and exterminate the colonized subjects. The vast majority of the trainers provided by Greenpeace, Rainforest Action Network, Ruckus, Beautiful Trouble all benefit from the systems of oppression at any given moment. It’s a situational structural relationship. Not a choice. [Further reading into understanding systems of oppression: indigenousaction.org]

Guerrilleras of the Revolutionary Armed Forces of Colombia – People’s Army (FARC-EP )[ Celebrate the 100th International Women’s Day! Source]

Mohawk warriors man a barricade on the highway. “First Nations of Canada reached a flash point around the Kanesatake Mohawk reservation 30 miles west of Montreal.” Image: Christopher J. Morris/CORBIS/Corbis via Getty Images. [Source: July 11-Sept. 26, 1990, The Oka Crisis: The Mohawk protest that became an armed seige]

In 2006, Ruckus teamed up with Credo Working Assets for an “Election Protection” project. “We have partnered with Working Assets Mobile Response Team so they can text you on election day…” [Working Assets was founded in 1985 to give people an easy way to make a difference in the world just by doing things they do every day. Each time our members use one of our services—mobile, long distance or credit card—we automatically send a donation to progressive nonprofit groups. To date we’ve raised over $80 million for groups like Planned Parenthood, Rainforest Action Network and Oxfam America. But we’re not just raising donations for progressive causes, we’re making change. Our CREDO Action website plugs you into a network of like-minded citizen activists and provides easy and effective ways to take action on the issues you care about.][Source]

As with MoveOn (co-founder of Avaaz) which was created to essentially function as a front-group for the US democratic Party, 350, Credo, Ruckus, Agit-Pop/Other98, and most, if not all of the most influential US NGOs, are closely aligned with the Democratic Party. Most of these organizations serve as an interlocking functioning apparatus that successfully and collectively conditions citizens to believe in the electoral system designed to fail the vast majority in servitude to the elite minority. A full-blown corporatocracy that cannot be reformed.

The Ruckus Society Elitism

The power of conformity creates a powerful shield that protects whatever exists at that moment as the most widely held belief.

One of the key tools that elite power (the very power that funnels funds to NGO via foundations) employs is the invitation for blossoming activists to partake in and intermingle with the very elites circles that benefit enormously from the current economic system. In a very strategic sense, this is the art of seduction. This is an exercise in exploiting human vulnerabilities. Vulnerabilities that sow loyalties which are nurtured through acts of generosity, the exploitation of ego, the desire to belong and a rare passage to the upper echelon of elite society – the envy of many. One is allowed a taste, a glimpse, a touch, the exceptional and exclusive privilege to coalesce with “the beautiful people”. Any desires for the dismantling of the suicidal system slowly dissipate. Slowly replaced with even stronger desires to be accepted and called upon to move freely within ascension to the highest levels of Euro-American status. The very power structures an emerging activist was perhaps once bent on destroying must now only be gently shaken with a velvet glove. To be celebrated afterward with press, social media, and cocktails.

An example of this dynamic is Ruckus ally and Code Pink FounderMedea Benjamin mingling amongst millionaires such as Heather Podesta at LaMagna’s co-founder Backbone Campaign book launch (2010) [Source]. (LaMagna is the co-founder of the Backbone Campaign which is the fiscal sponsor of Beautiful Trouble, discussed earlier in this series).

The higher the social metrics – the more successful the action, having absolutely nothing to do with the whether the stated goal (such as the protection of ecology, or the destruction of corporate power), was actually achieved.

“So when I agreed to be on the Host committee of The Ruckus Society’s ten year anniversary dinner and dancing extravaganza I did not hesitate because I knew the back story to the dinner… And last night I was there, as a host, to not only just the Ruckus ten year and celebration of the history but also a warm welcoming of the future and now. Sellers ceremoniously handed over the reigns to Ms. Brown in style and with a sleek fashion rarely enjoyed by a collection of tree huggers, alternative media miners, big hearted donor donors, fresh faced volunteers, and the echoing crash of the ocean just yards away. It was an exemplary display of leadership because not only was the white man stepping down handing the mic, and the power, over to a black woman, but also because it was a marriage of movements and generations… and we there… just part of the crowd… witnessed healing and the beginning of a brand new day. Cheers to the Change-Makers!” — Ruckus Society Turns to Adrienne Marie Brown at ten years! June 9, 2006

“On Friday, May 11, 2007 Lawrence Bender, co-producer of An Inconvenient Truth, hosted a powerful and inspirational evening to benefit Rainforest Action Network at his Bel Air, CA home. The evening included organic, savory nibbles and sweet treats, earth-friendly wines, juices and innovative cocktails by VeeV, an eco gift bag, and the chance to hear firsthand about RAN’s strategies to protect our climate and the planet’s most unique ecosystems. Renowned author/journalist Mark Hertsgaard, regular contributor to Vanity Fair, Time and The Nation magazines, was a featured guest speaker.

At this juncture, it is appropriate to dissect the complexities of scenes such as this by referencing the 2014 paper Accomplices not Allies : Abolishing The Ally Industrial Complex: “The ally industrial complexhas been established by activists whose careers depend on the “issues” they work to address. These nonprofit capitalists advance their careers off the struggles they ostensibly support. They often work in the guise of “grassroots” or “community-based” and are not necessarily tied to any organization. They build organizational or individual capacity and power, establishing themselves comfortably among the top ranks in their hierarchy of oppression as they strive to become the ally “champions” of the most oppressed. While the exploitation of solidarity and support is nothing new, the commodification and exploitation of allyship is a growing trend in the activism industry.”

Indigenous People’s Power Project (IP3)

IP3 was formally formed in 2004 as a project of the Ruckus Society. The IP3 is a non-violent direct action training and support network.

“Since our first action camp in 2005, IP3 has skilled up over 150 Indigenous direct action leaders with the ability to engage in, train and coordinate non-violent direct action. We’ve hosted 3 direct action training camps and over 50 community action trainings throughout North America, as well as coordinated and supported actions here and around the world.” – June 4, 2015, The Ruckus Society

The Indigenous People’s Power Project (IP3) website is essentially an incubated NGO of Ruckus/Rainforest Action Network. From the Rainforest Network Website:

“IP3’s Training for indigenous Trainers were able to bring Indigenous activists and organizers together from the frontlines of challenging fossil fuel extraction and combating the climate crisis to support and build their capacity to carry out self-determined acts of resistance for their lands and communities.”

“The Indigenous People’s Power Project (IP3) is a nonviolent direct action training and support network advancing Indigenous communities’ ability to exercise their inherent rights to environmental justice, cultural livelihood, and self-determination. Formed in 2004 as a project of the Ruckus Society, IP3 works across Turtle Island with communities that are most vulnerable to threats of ecological devastation and resource exploitation, and most poised to lead solution-oriented action.

“Expert and culturally-sensitive trainings are needed now more than ever, as the Governor is using increased bail and increased charges (including felony charges) to scare people away from peaceful protests and their constitutional rights. Intimidation, surveillance, and state repression are escalating, and as Indigenous peoples are most at risk, it is imperative to have Indigenous trainers steering the action.”

“While on the ground, the IP3 team became a vital core of the camps, and we are requesting support to continue that work in Standing Rock. IP3 has been working in concert with Greenpeace and Indigenous Environmental Network coordinating camp infrastructure needs, including bringing in solar power, medics, and communications support. IP3 has also been working with the legal team to develop structure and shared principles for legal defense, jail support, and the bail fund. [Source]

Indigenous Environmental Network (IEN) is the token Indigenous NGO for the far more powerful entities such as 350.org, Greenpeace, Sierra Club, etc. IEN’s assimilation into the non-profit industrial complex serves as a reminder of its once powerful campaign slogan: “Shut down the tar sands.” Today we focus on singular pipelines ( a mere two pipelines in almost seven years) all while Buffett expands and protects his 21st century rail dynasty. Today, IEN serves as the “go to” NGO for Indigenous related photo-ops and pre-approved sound bites that reframe critical sovereignty issues into broader topics that appeal to the liberal middle class demographic, such as climate change. To create a dynamic where Indigenous NGOs are forced to acquiesce to the wishes and demands of white power, Indigenous organizations are thrown bread crumbs by empire (via foundations) while Euro-American NGOs are funded by millions. Hence an average salary for an individual in a position of power within an organization such as 350 or Avaaz is six-figures, while a high-level job within an Indigenous organization is, in many instances, approaching levels of poverty. In this way, empire, via foundations utilizes the NPIC to keep current power structures (white power) intact as well ensuring an uneven playing field, thereby reinforcing the existing systems of oppression.

“A friend of mine who used to work for indigenous land councils as a researcher/mediator against big mining companies says ‘The pattern is always the same. The green groups pick an indigenous group as their spear tip, and the rest can go hang.'” — Activist Michael Swifte, Australia

To avoid accusations of colonization, assimilation or paternalism, NGOs understand that all forms of public work with Indigenous nations/peoples must always be publicly carried out at arm’s length. As an example of this behavior, in the IP3 description it is noted that “as Indigenous peoples are most at risk, it is imperative to have Indigenous trainers steering the action.” But the real question that must be asked is who is training the Indigenous trainers, based on whose concepts and whose ideologies/beliefs, and perhaps even more importantly, who exactly benefits.

“Are you a future IP3 direct action trainer?: Do you identify as Indigenous or of Indigenous Heritage? Are you organizing or engaging in organizing in your community or with your organization? Have you participated in or led non-violent direct actions? Apply to the TNT! Participant Fees: Needs based sliding scale $0 – $1500 – More info? ip3@ruckus.org” [Source]

IP3 is in essence the medium that allows for Rainforest Action Network, Ruckus, et al to oversee, manage and shape Indigenous resistance under the guise of self determination via philanthropic nobility. In reality, self-determination is ultimately dictated by those at the top of the networked hegemony these NGOs are woven into. Further, the fee of $U.S.1,500.00 as cited above is a fee that can only be afforded by very few. This in itself demonstrates the Ruckus Society’s key clients: partner NGOs.

“This week, the Indigenous Peoples’ Power Project (IP3) – The Ruckus Society’s ongoing commitment to supporting the fight of Native communities for Environmental Justice, Human Rights, and Self Determination, will be sending Indigenous direct action trainers to continue to stand in solidarity with the Standing Rock Sioux Nation against the DAPL. Funds are needed.” — Osprey Orielle Lake

With respect to the “funds are needed” request in the above paragraph link to where one can donate to The Ruckus Society for its IP3 project, this is where things once again become interesting. Whereas Boyd’s address for Agit-Pop is the Avaaz Foundation, an associated name that appears when searching the address provided for The Ruckus Society is that of multi-million dollar Patagonia. The address (PO Box 28741, Oakland, CA 94604) no longer appears on the Patagonia website (store locator), however, Patagonia does continue to provide funding to Ruckus.

Sept 29, 2016 event: “NON VIOLENCE AND DIRECT ACTION TRAINING WORKSHOP” – “There will be a Non Violence and Direct Action Workshop in support of the water protectors at Standing Rock, North Dakota.” [Source]

Ruckus’s John Sellers once said “There is no better way to launder corporate multinational largesse than giving it to the movement that is confronting it.” Today that quote is in dire need of correction. Remix: “There is no better way to launder corporate multinational largesse than giving it to the movement that is protecting it.”

“The key distinction in this struggle is that it’s being done in the name of tradition but in fact isn’t traditional at all.” — Anthony Choice-Diaz

21st Century Subjugation

subjugation

noun

the act, fact, or process of subjugating, or bringing under control; enslavement: The subjugation of the American Indians happened across the country.

“In the last decade or so, I have seen a distortion of our warrior culture by some Natives that seek to portray warriors as—above all—peaceful and non-violent protagonists. This tendency has increased in the last few years with the infiltration of Non-Governmental Organizations (NGOs, with their fetish for nonviolent activities) into Indigenous communities, as well as the Idle No More mobilization of last year, which introduced pacifist ideology on a mass scale to Native grassroots movements in Canada.” — The Myth of the ‘Peaceful’ Warrior, Dec 13, 2013

Above: “Robert Chanate (Kiowa), with the Indigenous Peoples Power Project (IP3)- Ruckus Society and one of the IEN Action Trainers getting arrested.” This photograph was taken September 11, 2011, (Censored News).

Take a few minutes to look at Chanate’s beautiful yet forlorn face and body language. One must ask oneself– does this man look empowered? How is a state-sanctioned protest (carried out on a Sunday when no one of “authority” is even working inside) and a state-negotiated arrest considered to be one of the “self-determining acts of resistance” RAN claims in their annual report? How is a state-negotiated arrest by those loyal and in servitude of your oppressor, organized by the non-profit industrial complex founded on white power, also loyal and in servitude to your oppressor, empowering in any way? Standing on the land (now covered in cement) that has been stolen from your people, land that once carried the footsteps of your ancestors, to be arrested for a theatrical branding exercise that benefits the very groups that protect current power structures, inflicts humiliation, even if only on a subconscious level.

Do those in servitude to the NPIC care? No they do not. This man serves as a photo-op to lend credibility and legitimacy to NGOs that deserve none. This is continued exploitation, clear and simple.

Let’s juxtapose that image with these images:

Daryl Hannah arrest, KXL Protest, Whitehouse (2013)

Upon an expedited release, Hannah will fly away to a luxurious eco hideaway, McKibben will fly back to his wood-fired hot tub, Klein will fly back to her million-dollar book sales, non-profit CEOs will fly back to 6-figure salaries. All of the aforementioned have, or have had at one time, at minimum, two separate homes. Privileged youth will go back to class at college or university, where they will excitedly upload their photos of themselves from their shiny mobiles to social media. Those with hefty retirement savings will drive back to a beautiful home where they will watch television on their flat screen, hoping to catch a glimpse of themselves on the news. The hipsters will go to a cafe for a latte and afterwards smoke a joint. None of them feel bad. None of them feel guilt. Rather, they are rejuvenated. They see themselves as born-again saviors. No one questions the system when your status has you soaring so far above you can no longer see it.

Those on the frontlines – those marginalized and oppressed – those whose stolen lands we stand upon while basking in our unspoken superiority, they will go back to the reservations where the rightful caretakers of this land live in abject poverty.

“One of the lessons we have learned that has inspired us is the very real need for a mobile resistance movement that is ready and willing to dismantle the capitalist regime that is destroying our planet. The mobilization of resistance is key to shattering the oppressive illegal military occupation of the so called ‘Amerikkkas’, for too long we have lived with broken treaties, genocide, racism and colonization. In order to best honor our ancestors and the future generations we are living our principles by forming a Warrior Society rooted in combatting the indoctrination of our minds, bodies, and spirits. We do not need Standing Rock to exist, but we did however require it to put us all in the same place at the same time. We realize now that all we need is each other, our Red Warrior family has undertaken the responsibility and role to uphold not only Mother Earth but Indigenous Rights. It is with this duty in mind we must rise up and move on…

We cannot stay and fight a battle for land and water that is heavily invested in neo-colonialism. We are so grateful to the grassroots people who have supported us while we have been here. It is not easy to say goodbye, we are deeply tied to this struggle and are not abandoning our post. This fight is not over yet, the pipeline is still being built, Energy Transfer Partners will push this pipe through unless there is a diversity of tactics that include direct action and no court ruling or legal manoeuvring will prevent that from happening alone; and Standing Rock Sioux Tribe is heavily engaged in praying away a pipeline without action, this is in direct opposition to who we are as Warriors.

We are in a war to fight the greedy corporate whores who are pimping out our Mother for blood money and we say no more. Enough is enough, for over 500 years we have been brutalized and robbed, we are not victims looking for surcease we are Warriors fighting for our lives and the future. We cannot afford to allow our own corrupt leaders aid and abet this process, too many of our people are working for industry, too many of our people are selling out, we must remember the warrior blood that runs through our veins. We do a great disservice to ourselves and the People when we allow the values of white supremacist society to overshadow the knowledge of what it means to be a true human being.”

In Part 3 of this series, Cory Morningstar and Forrest Palmer break down the funding and high-profile players and corporations behind the non-profit industrial complex who have been the soft power behind the climate change agenda and actions in recent years. From ice cream tycoons to liberal author darlings, there are deep connections to resources that have strategically co-opted the climate justice movement in its entirety. The spread of activist fervor is being harvested as a potential source new “consumer-activism.” The consumer-activism is guided by bestselling playbooks for nonviolent revolution and a global network of trainers with a common “indigenous led” pedagogy.

Indigenous Ally: Unilever

In 2010, Unilever’s brand “Vaseline” launched a Facebook app in India to encourage users to whiten their skin in profile pictures. Further, Unilever owns “Fair and Lovely” — a deeply problematic line of skin bleaching products sold around the globe. [Source: Ben & Jerry’s is supporting Black Lives Matter — but will it make a difference? October 7, 2016 ] The question is: how did Indigenous Nations end up partnering with a corporation that shames people of colour and why does such a partnership continues?

Unilever’s Kodaikanal mercury poisoning is one of the well chronicled cases of toxic pollution anywhere in the world. Kodaikanal Pollution is a proven case of mercury contamination by (Hindustan Unilever) during the process of manufacturing mercury thermometers for global export. In 2016, following 15 years of legal action, a settlement between Hindustan Unilever and the 591 former workers of the thermometer factory in the southern Indian hill town of Kodaikanal was reached. The amount was not disclosed. [Kodaikanal Won’t Video]

According to the Ben & Jerry’s website, this corporation is a wholly-owned subsidiary of Unilever with an independent Board of Directors. Upon purchase, Unilever agreed to a one-time gift of $5 million to The Ben & Jerry’s Foundation to be administered by the foundation trustees. Board of directors include Annie Leonard (Executive Director of Greenpeace USA.” and co-founder of Earth Economics, a newer NGO that will provide tools for the financialization of nature)[1], and Pier Luigi Sigismondi, Chief Supply Chain Officer for Unilever.

Ben & Jerry’s (owned by Unilever) is in partnership with United Nations, 350.org, Avaaz and BICEP (a coalition of more than 20 leading consumer brand corporations created by 350.org divestment campaign partner Ceres). Campaigns include Save Our Swirled campaign and the recent Pathway to Paris campaign. Unilever is also a partner to The B Team (the NGO founded by billionaire Richard Branson) as well as partner of the Avaaz sister organization, Purpose Inc., the for-profit marketing firm specializing in behavioural change. Purpose co-founder Jeremy Heimans also serves the B Team. Both Unilever, B Team and Purpose are all united under the NGO “We Mean Business” . [Further reading: PATHWAYS TO SPECTACLE | CONSUMERISM AS “ACTIVISM”]

As an alternative to the American/colonial “Thanksgiving” dinner, a “Water Protectors Community Appreciation Dinner” was held on November 24, 2016 at the Standing Rock Community School on the reservation. Ben & Jerry’s donated the ice cream for dessert. As David Jones, former Global CEO of Havas Advertising and co-founder of TckTckTck as well as One Young World, foresaw in 2010, “who cares wins.”

“The Ben & Jerry’s Foundation recently awarded a $10,000 grant to the Indigenous Environmental Network to help them bring food and water to the camp and provide medical and legal aid for the protestors.” — Ben & Jerrys website

On a similar note, in April, 2013 Upworthy (co-founded by Eli Pariser: Avaaz co-founder, Open Societies Foundations Advisory Board member) announced its initial revenue approach, “and that Unilever will become the first commercial brand to join a new “Upworthy Collaborations” advertising and sponsorship program…. Participation in the Upworthy Collaborations program will extend to brands, nongovernmental organizations (NGOs), and foundations.” [Source]

“Upworthy attracts a huge community of highly influential, socially conscious citizens — people who share our goal of building a better future for children,” said Marc Mathieu, Unilever Senior Vice President, Global Marketing. “Our partnership will include work for several of our brands, and we are looking forward to seeing how effective story-telling can help us engage with people more meaningfully.”

On the Ben and Jerry’s website (September 22, 2016) under “Here are Four Easy Ways YOU Can Help” the text reads “Please join us right now in supporting this remarkable cause” with the number one recommended action being: “1) Sign this petition to urge President Obama to stop the pipeline.”. The petition does not direct to the Standing Rock website, rather it redirects the reader to the 350.org website petition. Regardless, despite any given amount of energy being expended into online petitions, the reality is that this very “strategy” functions first and foremost as a means of broadening a support base and collecting massive volumes of personal information. The state doesn’t give a fuck about the common man (referred to commonly today as human capital) and never will. For the state, the working class are nothing more than mere consumers and human capital while minority groups are considered disposable/dispensable (and treated as such). One key task of the NPIC is to condition/convince these very citizens to believe otherwise. That oppressors can be made to be caring and good by demonstrating a fine display of moral conduct.

“Unilever’s chief executive reflects on lessons learned at three major consumer goods companies, including how to manage people in a global context, the obligations corporations have to society, and why you should never waste a good crisis.” — McKinsey conversations with global leaders: Paul Polman of Unilever [Source]

On the Standing Rock Sioux Tribe website page promoting a *Dave Mathews rock concert sponsored by Unilever’s Ben & Jerry’s, there are three “take action” options. Option 1, sign the petition; Option 2, call the Whitehouse; Option 3, donate. [*Dave Mathews band has been working in partnership with Ben & Jerry’s since 2002.]

Upon clicking option 1 (sign the petition) you are re-directed to the Stand With Standing Rock (“an official site of standingrock.org”) “take action” page to sign the petition:

As one can see in the screenshot below, the petition is brought to you by the Standing Rock Sioux Tribe and the “Other 98”. The petition cites a target goal of 1 million signatures (in other words, the data of one million people). In tiny text under the two logos it reads “Standing Rock Sioux Tribe and Other98 may send you updates on the fight against the Dakota Access Pipeline via email.” There is no privacy disclosure as to what organizations (if any) Other98 will be sharing vast volume of collected data with.

Who is Other98?

Other98%

The Other 98%: “On tax day in 2010, Agit-Pop communications announced a new project called ‘The Other 98%'”. Agit-Pop worked closely with MoveOn (founder of Avaaz) in past campaigns. This campaign would be no exception. “The pledge [2010:08:10: “Fight Washington Corruption Pledge”] is part of a broader campaign, titled the Other 98%, that will work this fall to elect leaders who will fight for the majority of Americans and not just the top 2%. This will be MoveOn’s major push this election cycle.” [Source: Wikileaks]

“That’s not what The Other 98 Percent would be doing, of course. They’re already closely involved in Occupy Wall Street. In fact, The Other 98 Percent’s Action Director, helped get Occupy Wall Street off the ground, taking part in early planning sessions and facilitating the meeting the night before the protest launched. — Occupy Wall Street Poses Branding Problem for “The Other 98 Percent, November 9, 2010

Andrew Boyd is the founder & project director at Beautiful Trouble. Boyd is co-founder of The Other 98% (which has been rebranded to Other98), a founding partner of Agit-Pop Communications.

“Agit-Pop Communications is an award-winning one-stop creative studio delivering strategic messaging, cutting edge New Media and boots-on-the-ground campaigning to the progressive netroots. We’ve won a Webby, two Contagious Festivals, Best Political Prank of 2009, YouTube’s Best Political Video of 2007, and the grudging respect of our enemies.”

One “problem” with having Andrew Boyd as a key member of the organization behind the Standing Rock NGO campaign is that Standing Rock should never be equated in any form to “beautiful trouble”. “Beautiful Trouble” is liberal soft porn for bored albeit well-intentioned liberals and those with limited exposure to the history of movements and revolutionaries. The resistance at Standing Rock is not “beautiful trouble” – rather, it is life and death in the face of genocide for Indigenous nations. It is worth noting Code Pink (a contributor to “Beautiful Trouble”) an NGO that has recently become active at Standing Rock, has recently issued a media release promoting the Netflix White Helmets propaganda video.

Prior to the communications studio being called Agit-Pop, it was called “Ruckus Productions”. May 24, 2007: “Our friends at Ruckus Productions recently did an incisive and graphically charged agit-prop video to help launch the Avaaz.org campaign: Stop The Clash of Civilizations, with music by DJ Spooky. Yesterday it was posted on the home page of YouTube and as of this moment has been viewed over 188,000 times.” [Avaaz was founded in 2007].

John Sellers is co-founder of The Other 98% and Agit-Pop Communications with Boyd. He is the former executive director of the Ruckus Society and current board president. Sellers worked for Greenpeace in the early 90s (office director, Greenpeace, Washington) prior to joining Ruckus. (Andy Menconi, who serves as Agit-Pops’s art diector is also co-founder of Agit-Pop Communications with Sellers and Boyd.) [SouceWatch: John Sellers run the liberal public relations and online campaign consulting business Agit-Pop which he co-founded with Andrew Boyd. Their clients include dozens of groups affiliated with Democratic Party politics and liberal causes including MoveOn, CREDO, Families USA, AFSCME, etc.”]

The Other98 & AVAAZ

Image: U.S. President Barack Obama with Avaaz co-founder and former U.S. Representative Tom Perriello. Perriello served as President and CEO of the Center for American Progress Action Fund and as a Counselor for Policy at Center for American Progress until July of 2015 when he was appointed Special Envoy for the African Great Lakes and the Congo-Kinshasa by the White House.[Source]

“The Ivy League bourgeoisie who sit at the helm of the non-profit industrial complex will one day be known simply as charismatic architects of death. Funded by the ruling class oligarchy, the role they serve for their funders is not unlike that of corporate media. Yet, it appears that global society is paralyzed in a collective hypnosis – rejecting universal social interests, thus rejecting reason, to instead fall in line with the position of the powerful minority that has seized control, a minority that systematically favours corporate interests. — Avaaz: Imperialist Pimps of Militarism, Protectors of the Oligarchy, Trusted Facilitators of War

Avaaz was founded by Res Publica, which is described as a global civic advocacy group, and Democratic front party, Moveon.org. The silent voice behind Avaaz, Res Publica, is, in the public realm, essentially comprised of three key individuals: Tom Perriello, a pro-war (former) U.S. Representative who describes himself as a social entrepreneur; Ricken Patel, consultant to many of the most powerful entities on Earth and the long-time associate of Perriello; and Tom Pravda, a member of the UK Diplomatic Service who serves as a consultant to the U.S. State Department. [Source: WELCOME TO THE BRAVE NEW WORLD – BROUGHT TO YOU BY AVAAZ]

Boyd shares an affiliation with both MoveOn (co-founder of Avaaz) and Avaaz itself.

On the “team” section located on the Billionaires for Bush website, the disclosed Board of Advisors (identified as a “partial listing”) includes Avaaz co-founder Ricken Patel. [Description: “A fellow of Res Publica and co-founder of Faithful America. Graduated first in a class of 350 from Balliol College, Oxford and was a Silliman Scholar at the Kennedy School of Government, Harvard. He has consulted widely including for the Rockefeller Foundation, Harvard University, and CARE International.”] [Further background on Patel]

Boyd shares office space with the Avaaz Foundation headquarters in New York. He uses Avaaz address for Agit-Pop communications even referencing those who wish to contact him to ring to the “Avaaz” buzzer.

Much of the Beautiful Trouble book project took place in the Avaaz office:

“Writing Beautiful Trouble has been a novel process…The book was assembled in the cloud, with much of the heavy lifting done during four ‘book sprints’ that took place in Avaaz’s lovely New York City office, which they were generous enough to let us use.” [Source]

One thing is certain. Imperial-liberal left “activists” have no issues in maintain close relationships with NGO co-founders who share much responsibility for deaths of hundreds of thousands of Libyan and Syrian citizens. This begs the question on why they would feel any differently toward the ongoing genocide of Indigenous nations on American soil.

Ironically, part two of Beautiful Trouble shares a section titled “No one wants to watch a drum circle.” [Source]

Climate Ribbon

Another project of The Other 98 is the direct action project “Climate Ribbon” created to coincide with the September 2014 “People’s Climate March (PCM) organized by GCCA/TckTckTck. [“In the Climate Ribbon ritual, participants are invited to find a stranger’s ribbon, read it aloud, have the group answer ‘We are with you,’ or ‘We’ve got your back!’ Then they tie the ribbon onto their wrists and take it home with them.”] The launch of the Climate Ribbon was the culminating art installation at the 2014 People’s Climate March. The project’s Advisory Circle includes AVAAZ, 350.org, Greenpeace, Beautiful Trouble, Rainforest Action Network, Movement Generation, The Other 98%, CODEPINK, and many others. [Source] 1563 organizations participated.

Notables featured for their ribbons include Al Gore, Naomi Klein and Bill McKibben.

Our pied pipers fly to faraway places. The masses follow. The crude oil must flow to feed the collective appetite of the 1-2% who create 50% of all global greenhouse gas emissions. That is, anyone who can afford to fly on a plane. We write messages of love on spools of red synthetic ribbons imported from Chinese sweatshops, to adorn our egos and self-gratification. Simultaneously, our brothers and sisters throughout the global south are paying the price for our carbon intensive, consumptive lifestyles that continue to expand unabated. ” By way of our collective actions, “the other 98%” does not matter. Actions speak louder than words. Our appetites cannot be quelled. We look away. As the grotesque Madeline Albright once said: “we think the price is worth it.”

The ribbon theme would be utilized the following year (2015) for COP21 in Paris.

Beautiful Trouble

“Beautiful Trouble is a crash course in the emerging field of carnivalesque realpolitik, both elegant and incendiary.”— Naomi Klein

“Based in New York City. Project spans the globe…. The leadership of Beautiful Solutions first published Beautiful Trouble, a book that has sold 10,000 copies, been translated into seven languages, and used by campaigns and classrooms across North America and Europe.” [Source: Rauschenberg Foundation]

As previously discussed, partner organizations publicly disclosed by Beautiful Trouble include Sellers and Boyd’s Agit-Pop Communications /The Other 98%, The Ruckus Society, and others. More recent partnerships include 350.org, This Changes Everything and Avaaz.

Collectively these NGOs (identified above) serve as the hub of organizations that provide non-violent direct action (NVDA) training, shaping and developing the ideologies and aspirations of whole societies via expertise in behavioural change.

Following in the footsteps of Avaaz and 350.org, both global in scale, Beautiful Trouble outlines its own “expanding beautiful universe”, “beautiful happenings” and “share the love”:

“We launched (and are hard at work on) Beautiful Solutions: In partnership with Naomi Klein’s This Changes Everything, we’re building an interactive online gallery for sharing the stories, solutions and big ideas from the new economy and social justice movements that are critical to address the challenges we all face from climate change.”

A recent paid/part-time internship opportunity for Beautiful Trouble can be found on The Nelson A. Rockefeller Center at Dartmouth College, an Ivy League institution that “fosters a commitment to the ideals of public service and informed public debate exemplified by Nelson A. Rockefeller, former governor of New York State and Vice President of the United States.” [Source] This posting, as uneventful as it seems, exemplifies the target market/demographic of potential leadership sought and developed by NGOs that comprise the NPIC: that of ivy league status and class. There are no Indigenous trainers identified on the Beautiful Trouble website.

The Beautiful Trouble network “is an alliance of artists, trainers, and creative campaigners who continue to support creative activism. It seeks creative approaches to social change.” [Source] Beautiful trouble is not about revolution. It about the development for the expansion of American driven ideologies and social constructs imparted by those who benefit from such institutions. The Beautiful Trouble network is an exercise of the development and expansion of networked hegemony driven by the belief of American exceptionalism. It reframes the necessity regarding the required dismantling of the capitalism system in its entirety by creating a false illusion that the system can instead be made better by the “new economy”, otherwise known as transformative capitalism, generative capitalism and natural capitalism.

To do so, it targets and appeals not to those who wish to overthrow the system, but to those who wish to further benefit from the system – by developing a strong base and ideology with more than willing converts. This creates a cultural ambience, where improving the economic system is the only acceptable recourse. It further drives these manufactured societal norms via social engineering. Revolution is no longer the overthrowing of a system to save what little remains of life on this Earth, but a pathway for electric cars, fair trade Ben & Jerry’s ice cream and solar panels.

“We also began work on Beautiful Rising: Starting in 2015, Beautiful Trouble and ActionAid Denmark are teaming up with activists, movements and organizations across the Global South to assemble a toolkit of creative activism that will showcase the innovative tactics and strategies of southern social movements. If you have activist connections in Burma, Uganda, the Middle East/Jordan, Zimbabwe, and (maybe) El Salvador… let us know, we’d love to reach out to them.” — Beautiful Trouble website, January 8, 2015

The Beautiful Trouble network has previously been focused on establishing success domestically and is now targeting global expansion. This is an almost unconscious exercise in psychological conditioning of whole societies which spreads like a contagion. A physical maneuvering that affords 21st century colonization and the expansion of US imperialism a shield against any/all criticisms. In a very real sense this 21st century form of colonization and the expansion of US imperialism although carried out in broad daylight, remains invisible.

This is imperial soft power in its most gentle form. This is the belief in American exceptionalism to be contemplated, digested and finally dispersed to non-Anglo countries by the white middle class demographic, in periods of boredom and emptiness between shopping and Netflix. A Brave New World virus transmitted via a “hearts and minds” netwar.

“In partnership with 350.org, GCCA, and Avaaz, we pulled off BT’s First European Training in Budapest in September, 2014 with youth climate leaders from a dozen countries across Eastern and Central Europe.

“Help us supply low-budget activists across the globe with a free copy of Beautiful Trouble (follow the link and click “gift edition”.) We’ll take these copies with us in our global workshops, as well as use them to stock worker centers and prison libraries, to ensure they reach people who can use a little trouble in their life but otherwise couldn’t access the book.” [Source: 2015: More beautiful(s) than ever! – January 8, 2015]

The Beautifful Trouble Network, a key instrument of empire, has it eyes on the global South: “Beautiful Trouble and ActionAid Denmark are teaming up with activists, movements and organizations across the Global South”.

Par for the course, Beautiful Trouble, like all imperial NGOs, tows the line in framing governments in the global south as repressive, without ever referring to their own government/governments in this manner. All while their own governments (in this instance the US) is carrying out war, occupations ad illegal invasions throughout the entire globe. This sets the tone for destabilization efforts throughout the globe such as the current one in Venezuela, where Canvass/Otpor (promoted by 350, OWS, etc.) is utilizing the work of Gene Sharp and has been working in concert with right-wing forces to overthrow socialist President Nicolas Maduro.

“Hoaxes or flash mob, protest modes should, according to American activist Andrew Boyd, adapt to changes of capitalism, without neglecting traditional events… Internet has multiplied the interconnections. Movements like 350 or Avaaz , which has 42 million members, weigh heavily internationally. Both organizations working on human rights, environmental justice, corruption, and will probably be very active at the Climate Conference in Paris in December. In a forthcoming book, Beautiful Rising, whose website already allows sharing of experiences, the idea is to provide better tools to the particular circumstances of the South, where the political environment is often more repressive, Internet less accessible. Cultural differences exist due to less economic development. Mounting an action in the favelas in Brazil has nothing to do with the struggle of the middle class in New York.” — The Challenge Must Go Through More Creative and Joyful Actions, March 27, 2015

December 10, 2012: “BT invited along on 350.org’s “Do the Math” tour. Andrew Boyd, one of Beautiful Troubles editors, saw the show in New York City where BT author Joshua Kahn Russell MC’d an event that felt more like a mass-workshop cum rock-concert than a lecture tour.” [Source]

One funder of Beautiful Trouble is the Chorus Foundation is founded by Farhad Ebrahimi. Ebrahimi co-chaired Environmental Grantmakers Association‘s 2015 flagship retreat, which featured Alicia Garza (Black Lives Matter) as a speaker. [Source] (Chorus Foundation is a member of Environmental Grantmakers Association.) The foundation utilizes the language of “new power” (Jeremy Heimans of Purpose) and the “new economy” (the green economy rebranded): “We need to divest from the old economy and invest in the transition to a new economy. To date, we have invested nearly $4 million in solar and other clean energy as well as in a very small number of companies building the new economy.” The Chorus Foundation is a member of New Economy Funders Network (NEFN). This network identifies “applied ecological economics” (“applying these measures of environmental services and values to economic policy and financial realms.”) as its future and paramount purpose.

The Chorus foundation has invested in Seventh Generation, 350.org, New Economy Coalition, Rainforest Action Network, Ruckus Society, Idle No More, Mosaic Solar, among others, contributed $46,900.00 in 2015 towards a Beautiful Trouble ($5,900.00 for a staff retreat), and identified the NGO as follows: “Beautiful Trouble is a collaborative effort by 70 artist-activists-strategists and over 10 leading creative campaign organizations including the YesMen/YesLab, Ruckus Society, Other 98%, and others.” According to the Chorus Foundation website, $25,000 of the funding went to the “initial phase of the Beautiful Solutions project, a partnership with Naomi Klein and Avi Lewis’ This Changes Everything: Capitalism vs. The Climate.” [Source]

Beautiful Solutions, The Backbone Campaign

Beautiful Solutions is fiscally sponsored by The Backbone Campaign which is also identified as a partner NGO in the Beautiful Trouble network. Executive director Bill Moyer co-founded the Backbone Campaign in 2003. An internet search on the Backbone Campaign address [PO Box 278, Vashon, WA 98070, 206-408-8058] also pulls up the Patagonia corporation (a primary funder of Ruckus).

Dal LaMagna, Getty Images

In regards to both the address and phone number, The Backbone Campaign is shared with the Progressive Government Institute founded by Dal LaMagna in 2003. The Executive Director of PGI is identified as Bill Moyer, who describes the group in the following way: “The Progressive Government Institute is a non-partisan, educational organization dedicated to ensuring transparency and accountability in the executive branch of the federal government.” Yet, it is glaring that the founder of the group, Dal LaMagna, ran for U.S. Congress twice in the 3rd Congressional District in New York as the Democratic and Green candidate in 1996 and 2000, respectively and ran for President in the 2008 Democratic Primary.

In 2005, LaMagna merged PGI with the Backbone Campaign.

Who is Dal LaMagna?

“Dal is currently working as a responsible capitalist activist. He is an major funder and active Trustee of the Bainbridge Graduate Institute which awards MBA’s in Sustainable Business.” [Source] LaMagna is founder of Tweezerman, a corporation founded in 1980 “that practices responsible capitalism”. LaMagna’sTweezerman, U.S.A. was acquired in 2004 by Solingen, Germany based Zwilling J.A. Henckels for a reported $57 million. The following year LaMagna sold his shares in Tweezerman, India.

LaMagna is a member and former advisory board member of the Social Venture Network (SVN), “a group of responsible capitalists promoting social and economic justice through their businesses. He is on the board of directors of the Bainbridge Graduate Institute, an MBA program that is “Changing Business for Good.” Part of the BGI program includes the Dal LaMagna Responsible Capitalism series” LaMaga also serves on the board for The Center For Congress, Yes Magazine, Tweezerman Corporation, and Icestone. He is a founding partner of and a blogger at The Huffington Post and serves on the Dean’s Council for the Kennedy School of Government at Harvard.”

LaMagna supports numerous NGOs including: CodePink, The League of Young Voters, the Rainforest Action Network, UFPA United for Peace and Justice, , Business Leaders For Sensible Priorities (BLSP), the Drug Policy Alliance, the Center for Economic Policy and Research, The Nation Institute, Momma’s House, The Rockridge Institute, the Center For Partnership Studies, Gold Star Families For Peace, the Campaign For America’s Future, the Center for Independent Media, Mount Desert Island Laboratory, and the Washington State Progress Alliance. He currently lives in Poulsbo, Washington and has a second home in Washington, D.C.

LaMagna epitomizes the ultimate ideologies/philosophies and vision of the NGOs and training organizations that comprise the NPIC: a global economy that flourishes under “responsible capitalism”. B Corp corporations, yet another million dollar certification scheme, such as Ben & Jerry’s, set the stage for examples of “evolving capitalism, conscious capitalism and natural capitalism. The CEOs of B Corporations are upheld as the progressive visionaries of our time. The newly appointed stewards of nature. From shareholder capitalism to stakeholder capitalism is the carrot for society meaning, “we are willing to give you a piece of the pie provided we all work together sustain the capitalist economic system”.

“And at least one major corporation is involved. gave a $25,000 grant to the Indigenous Environmental Network, a nongovernmental organization, to support the indigenous community at Standing Rock.” — Fashion Steps Up at Standing Rock, December 2, 2016

Backbone Campaign: “Rent or borrow this awesome, portable, compact, and lightweight pipeline prop that fully inflates in about a minute. We worked with Rising Tide Seattle to take-over the offices of a top financier of tar sands extraction in a bold and impressive way. Bring this prop to you action, march or protest. It’s fun for participants to help mobilize and grabs the attention of photographers and spectators alike. You can create your own banner to put on the side of it if you like. It’s approximately 30ft long and can be easily help above the heads of the crowd. (check out the exciting video from its debutHERE). Fill out the form below to rent or borrow this prop for your actions.”

Backbone’s said purpose is to “use creative tools and strategies to educate the public on issues of government transparency, civic participation and democracy. It’s primary focus is imagery and trainings workshops. Highlights of their work include a 2010 flashmob created for MoveOn & Other98 paid for by MoveOn.org Political Action. Other clients/allies include Working Washington & AgitPop, Popular Resistance, and Tzeporah Bermans ForestEthics (now called STAND).

Global Domination

Avaaz, “*Our Victories, 2014: Saving the Maasai’s Land” [Source]| Feb 27, 2015: “…another round of evictions is under way: thousands of Maasai have been evicted at gunpoint and their homes burnt to ashes.” [Source]August 28, 2016: “Thousands of pastoralist Maasai groups in Tanzania have been evicted from a 1,500 sq km area close to the Serengeti, Maasai Mara and Ngorongoro national parks.”[Source] *Note that there is no update on the Avaaz “Our Victories!” page.

In a 2006 USAID document, the organization suggests that NGOs should be given legal recognition “as an important element in the development of sustainable community development as associated with ecotourism.” Today NGOs are undoubtedly recognized “the most important element in the development of sustainable community development as associated with the new economy.” The fact that elite interests would like to see NGOs granted legal recognition (this means protection) reveals how critical, and understood, NGO involvement actually is (by the United Stated government) for the further expansion of new markets (payments for ecosystem services), neoliberalism and US foreign policy.

350.org (Rockefeller foundation, Clinton Initiative) has expanded into an international powerhouse. Avaaz, GCCA (TckTckTck) and 350.org are today the most powerful NGOs on the planet. They are perhaps the most vital instrument in empire’s war chest. The goal is the utilization of western ideologies to obtain global domination.

“A five-day Beautiful Trouble training session for 25 young climate activists was organised jointly with 350.org and Avaaz in September with participants from Belarus, Hungary, Montenegro, Poland, Russia, Serbia, Slovakia and Ukraine. GCCA provided expertise, outreach, logistical support and part of the funding for the session, while the group shared an innovative methodology that has proved successful at bringing people out on the street and encouraging them to join the global movement. As a direct result of this session, youth groups organised Peoples’ Climate March actions on 21st September in both Budapest and Warsaw, and successfully used these tactics to take a visible stand against a government squeeze on civil society space in Hungary. GCCA will continue to support the groups involved as they work to mobilise citizens across the region.” — GCCA Annual Report 2014 [Emphasis added][Source]

“The objective was to make it become a movement that consumers, advertisers and the media would use and exploit.” — Havas Press Release,EYES WIDE SHUT, TckTckTck expose, January 6, 2010

GCCA/TckTckTck (lead organizer of the 2014 People’s Climate March) is a “coalition of twenty key international organizations” including Avaaz, 350.org, Greenpeace , Kofi Anna’s Global Humanitarian Forum, OXFAM, WWF, World Council of Churches, Union of Concerned Scientists, Equiterre, Global Call to Action against Poverty (also co-chaired by Kumi Naidoo), and the Pew Environment Group. [Source: TckTckTck: The Bitch is Back]

350.org in Burundi, Africa:”Hundreds of thousands join the People’s Climate March in New York and in more than 2,000 communities all over the world … Meanwhile, one of the most popular malls in the Philippines has launched the world’s largest solar power on its facility. The SM Supermalls has installed 5,700 solar panels on its North EDSA branch on November 24, 2014. The system is said to generate 1.5 megawatts of solar energy, covering five percent of the store’s average daily electricity consumption.” [For more photos see source] Avaaz is also in Burundi on other business. The business of destabilization: Avaaz Hones In On Burundi as Next U.S. Fait Accompli

All good intentions aside, well intentioned and well meaning citizens are being corralled by the world’s foremost experts in social engineering and behavioural change. East Indians struggle to survive poisoning at the hands of Unilever while in the West, liberal left sycophants strive to partner with Unilever, Patagonia, Seventh Generation (recently purchased by Unilever) etc. – all under the banner of “environmentalism” and “social justice”. “Success” is only achieved by economic growth. The more growth, the more environmental destruction, exploitation of those most vulnerable, pollution and carbon emissions – on an already exhausted planet on the brink of ecological collapse. It is the height of insanity.

Next: Part 4

End Notes:

[1] “The goal to commodify the commons under what has come to be known as “(payment for) ecosystem services” (as well as Natural Capital, Biosphere Economy, etc.) will look to the private sector for investment. The scheme promises corporations, private investors and the world’s most powerful financial institutions both ownership and control (i.e. expansion of power) of Earth’s natural resources, as the return on capital investment. We bear witness to an explosion of new environmental markets and ecosystem services products which are already being developed in order to capture the trillions of dollars to be made from the capture and exploitation of “natural capital”. The implementation of payment for ecosystem services will create the most spectacular opportunities that the financial sector has ever witnessed. New markets offer speculation that promises unimaginable profits.

This is a new mechanism for generating profits for the wealthy (those with financial capital on the top tier) via the global commodification of nature’s functions and services. In essence, the implementation of payment for ecosystems services represents an unprecedented coup: a privatization of the commons. A free-for-all for further corporate capture like nothing the world has yet witnessed. Corporations and the financial institutions are frothing at the mouth. Never before has neoliberalism witnessed such opportunity and scope as in the expansion of markets and capital. The commodification of most everything sacred, the privatization and objectification of all biodiversity and living things that are immeasurable, above and beyond monetary measure, will be unparalleled, irreversible and inescapable.”

[2] Others include The New Organizing Institute, Beyond the Choir, Nonviolence International, Alliance of Community Trainers, The Yes Men/Yes Labs, The Center for Artistic Activism (where Boyd serves on the advisory board), and Escola de Activismo.

Cory Morningstar is an independent investigative journalist, writer and environmental activist, focusing on global ecological collapse and political analysis of the non-profit industrial complex. She resides in Canada. Her recent writings can be found on Wrong Kind of Green, The Art of Annihilation, and Counterpunch. Her writing has also been published by Bolivia Rising and Cambio, the official newspaper of the Plurinational State of Bolivia. You can follow her on twitter @elleprovocateur]

[Forrest Palmer is an electrical engineer residing in Texas. He is a part-time blogger and writer and can be found on Facebook. You may reach him at forrest_palmer@yahoo.com.]

Above: REVEL 2011 Awardee Naomi Klein with Michael Kieschnick. Michael Kieschnick is a founder (1 of 3 individuals) and president of Credo Mobile. Prior to co-founding Working Assets, he served at the U.S. Environmental Protection Agency, as an economic advisor to Gov. Jerry Brown of California (1980–1982), and helped create several “socially responsible” investment funds. [Image: Rainforest Action Network via Flickr. Rainforest Action Network’s ultra white and ultra elite, annual benefit REVEL event : “It was a gorgeous affair.”] Both Klein and 350.org counterpart Tom Kruse (Rockefeller Brothers Fund) are utilized to promote the illusion that “philanthropy is an engine that drives activism” when in truth, philanthropy is an engine that protects capital interests. Kieschnick (“eco” capitalist extraordinaire) and Bill McKibben (Klein’s counterpart: 350.org/1Sky),go back to at least 2007 during the days of Step It Up.

If Naomi Klein’s colossal con sets the standard for mesmerizing the infantile, then we might want to investigate how stating the obvious makes one a celebrity. When we examine Klein’s claim to fame, what is it that makes her such an iconic cult figure? Did she uncover some deep, dark secret? Reveal some sinister conspiracy? Unveil some magical alchemy?

The threat of climate change has been documented for over a decade; the causes are well-known. Any school child knows fossil fuel consumerism is the culprit, and that capitalism is the driving force.

So what new insight did Naomi Klein bring to the discussion? That ecological and social collapse means This Changes Everything? How trite can you get?

Nevertheless, as the queen of climate change, Comrade Klein has considerable influence, helped immensely by the capitalists sponsoring her royal float (350.org) in the upcoming parade of imbeciles. Her innate ability to mesmerize the infantile is undoubtedly her biggest asset, certainly a reason for Wall Street’s support for her charlatan charade.

Deceiving the despondent by celebrating silliness (i.e. fossil fuel divestment) is but one of Queen Klein’s devious skills; manipulating the credulous into marching behind her logo of false hope is the envy of Mad Men everywhere. At this rate, her brand recognition is right up there with the king of con, Barack Obama–master of Hope and Change!

[As an associate scholar of the Center for World Indigenous Studies and a contributing editor of Fourth World Journal, Jay Taber has assisted indigenous peoples seeking justice in such bodies as the European Court of Human Rights and the United Nations. Since 1994, he has served as the administrative director of Public Good Project.l

In the 1980s, a new form of marketing was born: Cause-Related Marketing (CRM), a hybrid of product advertising and corporate public relations. CRM aims to link corporate identities with nonprofit organizations and good causes. As a tax-deductible expense for business, this form of brand leveraging seeks to connect with the consuming public beyond the traditional point of purchase and to form long-lasting and emotional ties with consumers. However, what might seem like a fair exchange between corporations in search of goodwill and non-profits in search of funds also raises a range of troubling social, political and ethical questions. →

The following excerpts from the article Harnessing People Power Continued – The 99% Spring and the “Professional Left” are written by Edmund Berger. The article, in its entirety, can be read on Swans Commentary where it was published May 21, 2012.

(Swans – May 21, 2012) “Astroturfing” is a term that has entered the popular lexicon of the politically educated, referring to the ability of largely unseen actors to mold and direct grassroots social movement. Awareness of this phenomenon is a direct fallout from the ascendancy of the Tea Party, as it became rapidly apparent that its transition from a protest movement to a legislative powerhouse was guided with the help of the now-renowned Koch brothers. These conservative-minded billionaire philanthropists, working through their interlocking family foundations, had invested vast sums of money into intermediary organizations that helped plan, facilitate, and execute successful protests, rallies, and political campaigns. Yet those who flaunt the term “astroturfing” — namely, those on the left of the spectrum — have shown a certain reluctance to acknowledge the fact that this same method is being applied to progressive grassroots movements as well, re-concentrating disenfranchisement with the dominant institutions of power into a manageable opposition capable of acting as a voting base. This is not a recent development; it dates back to the “Progressive Era” of American political history, and it forms a central apparatus of US foreign policy abroad under the non-descript diplomacy of “democracy promotion.”

It seems there is no depth to which the corporate world’s own favourite NGO, WWF, will not sink. An article in this week’s Guardian was happy to give WWF some free publicity, implying that the group actually give a stuff about the wildlife they were apparently set up to protect (or simply to ensure there is enough to shoot, as some sources suggest). The Palm Oil industry is growing month on month as new swathes of rainforest and other critical habitat are razed to the ground. According to Rainforest Action Network:

Approximately 85 percent of palm oil is grown in the tropical countries of Indonesia, Malaysia and Papua New Guinea (PNG) on industrial plantations[3] that have severe impacts on the environment, forest peoples and the climate.

The Indonesian government has announced plans to convert approximately 18 million more hectares of rainforests, an area the size of Missouri, into palm oil plantations by 2020

This is just on current growth in demand, but just you wait what happens when conventional oil supplies start drying up and biofuel demand starts shooting through the roof. No more rainforests.

So, what do WWF think of the palm oil situation?

“Palm oil itself is not the issue,” [Adam] Harrison [of WWF] noted. “The problem is how and where palm oil is produced.”

Oh, I see. What he is saying is that we can have as much palm oil as we like so long as it’s produced in the right way. Let’s put that into context by quoting from the article some more:

The WWF’s Palm Oil Buyers’ Scorecard, published on Tuesday, rates 132 mainly European companies, 29 of which received full marks, including 15 from UK such as Cadbury, Boots and Waitrose. No company achieved that level in the last scorecard report in 2009. At the bottom of the 2011 list are big retailers like Aldi, Lidl and Edeka from Germany, who refused to answer any questions about their palm oil policies.

“In the UK in particular we see progress,” said Adam Harrison, palm oil expert at WWF UK. “Due to several campaigns highlighting the damage caused by the rapid spread of palm plantations, companies see they are under pressure and respond.”

But he added: “Although there has been some progress on sustainable palm oil, new commitments are simply not translating fast enough into increased use of certified sustainable palm oil.” The report gives Unilever, the world’s biggest buyer of palm oil, 8 out of a possible 9.

Some companies bad, some companies good, apparently. Unilever are the world’s largest processors of palm oil, so that should instantly put them near the front of the queue for criticism, after all if the companies didn’t put palm oil into their products then it wouldn’t be used, as was the case as little as 10 years ago when “vegetable oil” meant all sorts of different oils that invariably didn’t contribute to the removal of vast areas of rainforest. So how do WWF justify giving a company like Unilever such a brilliant score?

The Palm Oil Buyers’ Scorecard 2011 measures the performance of more than 130 major retailers and consumer goods manufacturers against four areas which WWF
believes show whether or not these companies are acting responsibly in terms of palm oil use and sourcing:

• Being an active member of the RSPO;
• Making a public commitment to RSPO-certified sustainable palm oil;
• Disclosing how much palm oil they use;
• Showing how much of the palm oil they use is CSPO or is supporting sustainable production.

Let’s break that down a bit:

Being an active member of the RSPO;

The RSPO were founded by a band of palm oil growers, processing giants and WWF. According to WWF’s definition of “sustainable palm oil” the RSPO is the only organisation that has any credence; just like with “sustainable” timber WWF ignores, and positively campaigns against, any certifier other than FSC. WWF’s investment arm is raking in billions of dollars (I have been told this could be in the range of $60 billion for just one standards-based scheme in the Amazon) from the various schemes it oversees and then takes a cut from. The RSPO is just another such scheme: if WWF can convince everyone that this burgeoning market can be made “sustainable” then the potential from their founder member status for making money is enormous.

Making a public commitment to RSPO-certified sustainable palm oil;

The public commitment, along with the branding on products as strongly suggested by WWF, provides further credibility for this pork barrel scheme. No other certification counts, even if the palm oil was produced in an area that always contained oil palm.Disclosing how much palm oil they use;

This serves to show the extent to which RSPO is cornering the palm oil market. Not just that, the relationship between RSPO members and WWF is a circular one; according to RSPO:

By joining the RSPO, organizations publicly communicate their commitment to sustainable palm oil production and use as well as to raise their reputation as a pro-active, solution-oriented and socially responsible organization. Ordinary Members have the right to vote at the General Assembly and can be elected to represent the relevant sector in the Executive Board by the category in question. They can have access to all materials produced by RSPO for its members, through the RSPO website and newsletter. Ordinary Members have a say in the development of criteria for sustainable palm oil production. They also have the opportunity to network with other companies in the palm oil value chain that share their values. By demonstrating their efforts towards sustainable palm oil, they can thereby improve their access to markets and investment sources.

Become a member, especially a large-scale member, and you can even change the meaning of the word “sustainable”. More importantly, you have access to all that filthy lucre. WWF, of course, get a cut of that filthy lucre.

Showing how much of the palm oil they use is CSPO or is supporting sustainable production.

CSPO means Certified Sustainable Palm Oil (a.k.a. RSPO Certified Palm Oil). Simply put, the more RSPO palm oil you use, the better your score. No matter that the members of the RSPO can manipulate the certification to suit the industry and it is in WWF’s interest to keep the biggest members on the table to ensure the RSPO monopoly is retained. As reported by Rebecca Zhou:

WWF’s Global Forest and Trade Manager Lydia Gaskell says that companies wanting to be certified are given action plans and targets according to ‘the size of the company and how sustainable they are.’

“To take a company off certification for failing to meet standards and criteria is at the very least, impractical,” said Gaskell. “There would be no need for the RSPO if everyone was meeting those principles and standards from day one.”

What really shouts out, though, is the text from WWF’s own report, which demonstrates in black and white how much value they really give to a sustainable future as compared to one in which industry holds sway over everything. They do not recommend stopping the industrial use of palm oil; instead they look forward to a thriving palm oil future. I recommend a strong stomach if you are to read the following slice of corporate-friendly PR (the emphasis of doublespeak and greenwash is mine) – after which I feel only 5 more words are necessary:

Oil palm yields more oil per hectare of land than any other crop in the world. That is one of the reasons why palm oil makes up more or less a third of the 151 million tonnes of vegetable oil produced worldwide. Its wide availability and low price combined with certain unique characteristics means that it is used in many packaged food and personal care products that line supermarket shelves. Ice cream, margarine, biscuits, cakes, breakfast cereals, soup stock cubes, snacks, ready meals, instant noodles, shampoos, soaps, lipsticks, candles and washing-up liquids—all of these items often contain palm oil that was produced in tropical countries such as Indonesia and Malaysia.

And palm oil is here to stay. Demand is expected to reach 77 million tonnes in 2050 to help feed the world’s growing population and the increased affluence of emerging economies like China and India. And its use may possibly grow even more if demand increases for palm oil as a biofuel.

The thriving palm oil industry also contributes significantly to the well-being of producer countries like Indonesia, Malaysia and Papua New Guinea, and increasingly in the palm oil frontiers of Africa and Latin America. In these countries and regions, the palm oil sector can create employment that helps to lift rural people out of poverty.

Established brands such as ASDA , Carrefour, IKEA, Morrisons, Sainsbury’s and Tesco, that are relatively large users of palm oil (using tens of thousands of tonnes each year) have progressed very well. Medium-sized users such as Co-op Switzerland, Co-operative Group UK, ICA, Marks & Spencer, Migros, Royal Ahold and Waitrose, have also performed well in their size class. Among the small palm oil volume retailers, Axfood, The Body Shop and the Boots Group are ahead of the curve.

There is a second group of retailers that are at the start of their journey and that WWF expects to do better in future Scorecards. These include Casino, Coles Supermarkets, Delhaize Group, E.Leclerc, Kesko Food, Metcash Trading, REWE Group, the SOK Group and Woolworths.

Unfortunately there is still a large number of companies that are not yet performing as well as they should, and certainly not as well as the Scorecard’s leading companies show is possible.

Disappointingly, 12 out of the 44 retailers scored have still not joined the RSPO, a very basic first step in taking responsibility for the palm oil they use.

The U.S. Amazon Watch issues an urgent action on September 28th, 2011. The action can be found below. This U.S. corporate green consists of many institutional activists from Rainforest Action Network (RAN) and Greenpeace.

“Describing a group funded by the world’s leading capitalist elites as grassroots demonstrates how desperately well-meaning environmentalists cling to the illusion that by working with capitalists (not the grassroots) they will be able to counter the destruction wrought on the planet by capitalists (evidently for the benefit of the grassroots).” …

Goldman Sachs’ commitment to capitalist conservation was clearly not entirely due to RAN activism, as the former chairman and CEO of Goldman Sachs (1999-2006), and subsequent Secretary of the US Department of the Treasury, Henry Paulson, served as the chair of the Nature Conservancy’s board of directors from 2004 until 2006 (a noted member of the “Big Green”). [11] In addition, Paulson had served as the chair of the Peregrine Fund, an environmental group he had been connected to since 1990. The close working relationship between Goldman Sachs and the Nature Conservancy continues to this day, and since 2008 former Goldman Sachs managing director, Mark Tercek, has served as the president of the Nature Conservancy. Likewise, Tercek’s commitment to free-market environmentalism means that he presently sits on the steering group of the Prince of Wales Rainforest Project, on the board of directors of Resources for the Future, and serves on the Wildlife Conservation Society’s Chilean advisory council. [12] Tercek’s latter service, with regard to Chile, is particularly noteworthy as prior to heading up the Nature Conservancy he had headed the Goldman Sachs Center for Environmental Markets and its Environmental Strategy Group. This is significant because in late 2004 Goldman Sachs donated a sizable chunk of Chile to the Wildlife Conservation Society – using land which it had obtained by purchasing defaulted bonds from US forestry company Trillium Corporation. On these Chilean conservation efforts Tercek would have worked closely with the current chair of Resources for the Future, Lawrence Linden, who while based at Goldman Sachs worked in collaboration with the Wildlife Conservation Society to create a massive 735,500 acre nature preserve on the island of Tierra del Fuego, Chile.

Here it is appropriate to introduce American multimillionaire Douglas Tompkins, as this key bankroller of environmental activism (and the “dean” of the new eco barons) has similarly bought hundreds of thousands of acres of forest land in southern Chile though his Conservation Land Trust to create a reserve called Parque Pumalin. Over the years Tompkins’ Foundation for Deep Ecology (which was formed in 1989) has been an important funder of forest activism including, to name just a few, the work of RAN, Earth First!, and Amazon Watch. Indeed, in 2008 at RAN’s 14th annual World Rainforest Awards Ceremony, Tompkins and his wife Kristine were honoured as environmental heroes. Consequently it is of more than passing interesting that an influential critic of deep ecology, the late Murray Bookchin, was of the opinion that with regards to deep ecology, “no other ‘radical’ ecology philosophy could be more congenial to the ruling elites of our time.” [13] To take just one example, the interest of leading “humanitarian” capitalists in deep ecology was illustrated when Tom Brokaw penned the foreword for Tom Butler’s book Wild Earth: Wild Ideas for a World out of Balance (Milkweed Editions, 2002). [14]

The sad irony is that many activists, like Brune, are already being fooled by the double-speak and false promises of not-for-profit corporations. So while Kenny Bruno – who co-authored two books with Joshua Karliner (in 1999 and 2002) – is well-known in progressive circles for producing the seminal critique of corporate greenwashing, the tables have turned and he is now acting as corporate greenwasher in his capacity as the campaign director for Corporate Ethics International. [30] The executive director of this greenwashing initiative is none other than former RAN board member Michael Marx (see footnote #6), an elite conservationist who was recently critiqued in Macdonald Stainsby and Dru Oja Jay’s excellent self-published report, “Offsetting Resistance: The Effects of Foundation Funding and Corporate Fronts,” (July 2009). [31] Marx’s organization Corporate Ethics International, ties many of the groups examined so far together through its project known as the Business Ethics Network, which includes Amazon Watch, CorpWatch, and RAN.

traveled to represent thousands of indigenous Amazonians whose rainforest territories are extremely vulnerable to climate change. There we intervened in the negotiations about REDD (Reducing

Emissions from Deforestation and Degradation in Developing Countries) to ensure that the rights of indigenous peoples are explicitly guaranteed. Otherwise, an official REDD scheme could be a threat

to the rights and livelihoods of indigenous and forest-dependent peoples and enable unjust land grabs in the name of forest preservation. Thanks to our support, our indigenous partners gave

dozens of press interviews participated in the indigenous caucus, where they voiced concern over the use of carbon offsets and market-based mitigation mechanisms to reduce emissions.”

In the above statement it is critical to acknowledge the strategic, carefully crafted language corporate NGOs are so skilled at. Amazon Watch is not demanding no REDD – they are stating they are seeking assurances that rights on REDD be guaranteed. In reality – we know REDD is a disaster for Indigenous Peoples and so does Amazon Watch. In this same statement, Amazon Watch does not state they endorsed the views or concerns of the Indigenous delegates who presented at the UN – they simply are stating that “thanks to them” the gave the Indigenous delegates an opportunity to present their concerns.

In the Amazon Watch action alert below, one must recognize the irony in the fact Amazon Watch proposes to citizens that they send emails to the Foreign Minister. This is the very same Foreign Minister that the protesters kidnapped and used as a human shield, in doing so putting his safety at risk and escalating tensions to levels not seen prior to this incident. And yet, revealing, Amazon Watch does not disclose this information. Now try to imagine the reaction of the U.S. government / U.S. foundations if such a kidnapping had occurred whereby an Israeli minister was taken hostage by Palestinian protestors. What if this same abduction had occurred in the U.S. or Canada with a senator or a member of parliament being taken hostage by Canadian Indigenous protesters? We can safely assume that the swat team would have killed each and every protester involved. Of course silence on such facts and discussion is necessary in order to continue running the argument that is all about a peaceful environmental protest against a dictatorial government.

+++

From: Amazon Watch <news>

Date: September 28, 2011 2:32:57 PM EDT

To:

Subject: TAKE ACTION: Help stop police repression in Bolivia

Reply-To: Amazon Watch <news>

Dear Andrew,We know from recent history when indigenous peoples stand up and defend their rights, they face the risk of violent repression. That is exactly what we saw, sadly, in Bolivia this past Sunday.

Since his inauguration in early 2006, Bolivia’s President Evo Morales has cultivated an international image as a staunch defender of indigenous peoples’ rights and of Mother Earth. His government incorporated international indigenous rights norms into the 2009 constitution and hosted an international climate conference in 2010, among other actions.

In the last month, however, indigenous communities from the Isiboro Sécure Indigenous Territory (TIPNIS) have been marching in protest against a planned road that would pierce through the heart of their Amazonian reserve. Tensions have risen in recent weeks as they walked hundreds of kilometers from the Amazonian lowlands toward La Paz, culminating last Sunday with a violent police eviction of camping marchers.

The scene was reminiscent of excessive use of police force against indigenous marchers in neighboring countries. Given that Bolivia’s President is himself of indigenous background, however, we have higher expectations. The government of Evo Morales should exemplify full respect for the rights of local indigenous peoples to free, prior, and informed consent around major development projects that are going to gravely impact their environment and way of life.

Rainforest Action Network is a key supporter of failed Forest Stewardship Council (FSC) efforts to “sustainably” log tens of millions of hectares of primary and old-growth forests for lawn furniture, toilet paper and other throw-away consumer items. As RAN celebrates its 25th anniversary, let them know old forests will never be fully protected as long as they and others unquestioningly support “certified” yet ecologically unsustainable first-time industrial primary rainforest logging. Demand RAN vigorously defend their support for first-time primary forest logging over an area two times as large as Texas, or resign from FSC immediately. Encourage RAN to spend the next 25 years working to protect and expand old forests to maintain a habitable Earth.

1.) Inform Yourself

NOTE: This is a protest, not a petition, sending emails to many real decision makers on matters vital to the Earth.

Caption: RAN’s 25th anniversary celebration and hiring of new executive director provides excellent opportunity to re-examine support for FSC and first time industrial logging of old forests two times the size of Texas.(link)

Old forests including tropical rainforests are the ultimate expression of life, evolution and ecology. The term “old forests” is used to describe primary unlogged forests, regenerating late successional natural old-growth, and planted mixed-species forests regaining old-growth characteristics. Here untold co-evolved species and genetic diversity exist and interact with each other and their environment to provide ecosystem services – water, nutrient and energy cycling – required for a habitable Earth. Forests logged industrially for the first time are permanently ecologically damaged in terms of composition, structure, function and dynamics. When primary forests are lost or diminished, it is inevitable that local ecological and social conditions deteriorate, regional weather and species distributions deviate, and the global biosphere and its ability to maintain conditions for life are weakened.

The forest protection movement, like many social justice movements before it, is at a crossroads. The slavery abolitionists had to choose between improving conditions for slaves or pursuing their freedom. American revolutionaries chose between greater autonomy under continued British colonialism or to fight for full freedom and liberty. Similarly, the forest movement has to decide whether we want to work to fully protect and restore old carbon and species rich forests as a keystone response to achieve global ecological sustainability, or continue to log – in only a slightly better manner – 500 year old trees in 60 million year old ecosystems for disposable consumer products. By definition, primary forests are destroyed.

Since 1993 best estimates are the Forest Stewardship Council (FSC) has sanctioned the logging of sixty million hectares of primary and old-growth forests, and an equal amount is threatened in coming years. But no one really knows the full extent of the problem as FSC does not compile how many old forests it certifies for first time heavy industrial logging. This means FSC and the Rainforest Action Network (RAN) — an FSC founding member and ardent supporter — are responsible for the past and threatened loss of about 460,000 square miles of primary and other old forests – an area the size of South Africa, or nearly two times the size of Texas. FSC has not responded to numerous requests to gather more accurate figures, when directly questioned FSC board members say they do not know, and even RAN who is a member was not provided this information.

In light of current and emerging ecosystem, biodiversity and climate science; as well as evident abrupt climate change and the ongoing biodiversity extinction crises, it is clear that FSC certification for primary and old-growth logging – except under specific circumstances such as small scale community eco-forestry practiced by local peoples – is one of the primary threats to old forests. This is particularly true when many other certification schemes and business as usual industrial rainforest logging make competing claims of sustainability. Internationally, forest carbon efforts – such as Reduced Emissions from Deforestation and Degradation (REDD) – build upon the falsehood that logging primary forests, even establishing plantations where they once stood, is a desired outcome. In most countries it is impossible to suggest old forest logging end and development be based upon standing old forests, as the response is they are to be “sustainably” logged. It is becoming abundantly clear that ending industrial diminishment and working for the full protection and restoration of old forests are keystone responses to the climate change, biodiversity, ecosystem, water and poverty crises.

If RAN can target others for damaging the environment, then clearly their own involvement in such massive and unexplained logging of ancient forests is worthy of a campaign and deserves a reasoned response. Past protests have been shrugged off and twice RAN reneged on promises to get FSC to address the problem. RAN’s former executive director – who never thought it necessary to publicly defend their position – now heads the Sierra Club, another FSC supporter, and the controversy follows him there. Both organizations are already taking a strong and successful ecological position on coal, why not old forests? Sierra Club founder John Muir – who long defended a preservationist ethic against utilitarian conservationist approaches – is assuredly rolling in his grave. There is no chance old forest logging will ever end until otherwise ecologically attuned groups like RAN and the Sierra Club discontinue their FSC membership. Please demand these leading organizations vigorously defend their positions and resign from FSC immediately.