It's make or break, Jack! Arsene Wenger lays down the law for Wilshere

UP TO YOU, JACK: Wenger makes it clear this season is all down to Wilshere's mentality [GETTY]

Arsenal's manager is fed up seeing pictures of his talismanic England international midfield player, caught smoking, drinking and generally playing the fool.

And also constantly recovering from injuries, caused by reckless tackles.

Wenger said: "It is a very important year for Jack, very important.

"For him once it was medical, now it is down to him."

Wenger spoke on the eve of their Community Shield game against Manchester City and hopes they also don't 'do a West Ham' when the season starts.

Hammers supplied three World Cup winners and suffered the following season when they finished seven points from relegation in the old first division.

Wenger welcomes back Per Mestacker, Mesut Ozil and Lukas Podolski and hopes to milk memories of their success with Germany.

He said: "It won't be easy for them an us to adapt so quickly after what they achieved. But I hope we do better than West Ham."

Wenger, however, is more concerned with Wilshere.

“For him once it was medical, now it is down to him”

Arsene Wenger

He added: "Jack is 22 I don't consider him as just a young player anymore. He has the experience.

"For him, the problem previously was medical. I think he is over it. It's the first time he has not missed a session since the start of the preparations.

"It's an important year for Jack, very important.

"At the top level, you have got to be consistent. You can play six, seven or eight games and then rest for one or two.

"I think he will be capable of doing it. He prepares well. He has no ankle problems anymore and it could be his year."

Wenger goes into Sunday's match and the season on a high after breaking the trophy jinx by winning the FA Cup.

He admitted: "It made a big difference.

"It was something that everybody was worried about. Of course, everybody who loves the club wanted a trophy and we won one.

"With the resources we have had, it hasn't been easy but nobody - apart from us - has been in the top four for the past 17 years. Nobody.

"We got criticised. Everyone brought it up.

"It was an easy job for you (the media) and a difficult one for me. People consider always what you haven't won and it's normal. We have to live with that.

"I believe as well that big champions - even those who have won a lot - still have in mind 30 years later what they have missed - what they haven't won.

"Arsenal once went 17 years without a trophy.

WILD WILSHERE: The England midfielder jumps into a tackle [GETTY]

"The real pressure was to keep the club financially capable and pay back the debt and for that we needed to be in the Champions League.

"That was the real pressure. If I write my book, I will explain one day why that was a real pressure.

"Of course, I do not work day and night not to win trophies. You have to understand it is difficult in England.

"In football, one thing counts. You can talk and talk and talk here and go out on Sunday and show how good we are. All the rest, I can promise, but at the end of the day you need to go on the pitch, make a good pass and when you don't, go and get the ball back. And on Sunday, we need to have the confidence to do it.

"I can't wait to welcome back my world cup winners. I hope we will not do a West ham and finish higher than they did the following season.

"But it's not easy in the post-World Cup year. Some of us will suffer.

"We do have three. Maybe we have a better squad than West Ham at the time. It's difficult to get up there and straight away come and say: "Okay, we are fighting for our lives."

"A backlash? Yes.

"I remember that with Vieira and Petit?

"It was difficult for them, having won the World Cup. They were super-heroes in France and then you come back three weeks later and say: 'Come on, my friend, now we have to fight.'

"Perhaps the Premier League should have pushed the start back, or played the World Cup ealier, "FIFA say that you have to give four weeks holiday to the players and they organise the final for July 13.

"In France, they start this weekend. So if you want to give four weeks holiday to the players, they won't even be playing when the Championship starts.

"The distance between the final of the World Cup and the start of the Championship is too small."