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Stone-Cold Boxes: Frozen Food Is Looking Good

TV dinners don’t have to taste like the cardboard they’re packed in. A few companies are making frozen food that‘s actually cool. Here are four top picks

By

Jane Black

Jan. 9, 2015 3:08 p.m. ET

IN THE 21ST-CENTURY battle for American appetites, one clear loser has emerged: TV dinners. Sales have tumbled over the last five years, with many customers opting for higher-end fast-food like Chipotle, and millennials, who were raised to equate fresh with healthy, avoiding frozen meals altogether. So dire is the situation that this spring, food-manufacturing rivals including ConAgra and Nestlé came together to launch a multimillion-dollar marketing campaign to salvage the industry’s reputation. Its slogan: Frozen: How Fresh...