In today’s world, working moms like Della don’t think there is anything special about their bank or credit union. She’s like 77% of consumers who are willing to switch banks for better rewards, and she’s only half-way sure that she’ll have the same primary account in six months. She’s wondering about all of the new financial offerings and payment options from companies like Apple, Google, Facebook, Square, Wal-Mart, and Target.

The good news is that Della still trusts you more than she trusts those tech companies and retailers. According to Bain & Company, “FIs are in prime position to benefit from new payment methods and loyalty schemes. Consumers trust FIs with their data more than they trust retailers, tech companies, or alternative payment providers.” [1]

Larky sat down to chat with Rebekah Monroe, Marketing Manager of Christian Financial Credit Union (CFCU), about the launch of Community CA$H, their branded version of Larky’s mobile discount platform. With assets of $323 million, CFCU has seven branches around Roseville, Michigan. CFCU rolled out its member loyalty program (including a mobile loyalty app and website) to its 40,000 members during the last week of November 2014.

Cisco surveyed 7200 people in 12 countries and released their findings in “The Internet of Everything for Financial Services" earlier this month. Here’s the bad news - financial institutions are not giving consumers what they want in the digital realm.In fact, 65% of consumers said they would switch FIs for a more personalized “Internet of Everything” experience.