Although exporting in the country generally and in Ho
Chi Minh City particularly is increasing, it has to cope with difficulties and
challenges from the world economic situation, trade barrier and fierce
competition from foreign products. These impacts cause many obstacles for
enterprises to improve production as well as export sales.

Hence, supporting market seeking and information
provision for enterprises to expand exporting is a vital mission in economic –
social development of the city.

Enterprises are still in need of new information about
foreign markets and regions in the world in order to orient annual production
and business, as well as plan exporting strategy for potential markets.

Annual Export Forum held by Investment and Trade
Promotion HCMC (ITPC) in previous years was contributing to open up new
orientations towards goods and service exporting for enterprises. Export Forum
2014 also concentrates on solutions to assist enterprises exporting accordant
with the trend of export product and potential market in the period of 2015 –
2020 and governmental strategy to 2030.

Thus, Export Forum 2014 organized by ITPC is expected
to open up new solution with the intention of maximizing export value,
expanding new market, connecting enterprises in Ho Chi Minh City and
neighbouring provinces with partners.

Following the successful Export Forum 2013, Export Forum 2014 with topic “Orienting
Market and Export Product” will be one of practical and supportive
activities for domestic enterprises to tackle difficulties for the time being.

*Purpose and Significance

Afterthe success of Export Forum 2012 and 2013, organizing
annual Export Forum 2014 will enabled enterprises to orient potential export
market, adapt to the changes in regulation, market access requirement, import
and export trend, as well as consumer behaviour. Thanks to this, enterprises
can make wise decision on business strategy, export market expansion or
changing.

Export Forum 2014 focuses on solution to support export
enterprises in accordance with export strategy in 2015-2020, governmental
strategy to 2030 with thematic discussion about major export market;
providing them with opportunities for connecting and approaching policy
information, experience from foreign cousellors and associations.

Guided by Ho Chi Minh
City People’s Committee and Ministry of Industry and Trade, Forum will be a
great encouragement to participated enterprises.

–Office
of Trade Promotion Department; Import and Export Department – Ministry of
Industry and Trade in HCMC and Southern Provinces.

– Vietnamese export enterprises

– Foreign enterprises operating in Vietnam

– Logistics companies for export

– Associations for export products and industries

– Media agencies

3.2 Number: 500 (expected)

4.
Tentative Agenda: attached

5.
Exhibition Area: (goods,
image, movie, disk, brochure, catalogue…)

This is an extra activity of Forum,
creating exhibition space to display information; image; product; featured
service; demand for investment and trade promotion from Promotion Organization,
domestic and foreign business communities