You can also control the music with your voice for instance. Rincon even played music on YouTube, but without the video element of course. It lets you access YouTube’s extensive music library while driving.

If you’re using a newer car with Android Auto or Apple CarPlay, you’ve already been using voice assistants in your car. But many users rely exclusively on their phone. That’s why it makes sense to integrate Google Assistant in Google Maps directly.

It’s also a great way to promote Google Assistant to users who are not familiar with it yet. That could be an issue as Google Assistant asks for a ton of data when you first set it up. It forces you to share your location history, web history and app activity. Basically you let Google access everything you do with your phone.