What are the pitfalls?

Website design can be very technical and it is easy to be overwhelmed with information. Here are some key things to look for:

1) Use an ‘open-source’ platform – WordPress and WooCommerce are ideal. These won’t tie you in to one supplier for your site, and give you a choice of programmers to help you.

2) Use a simple, clear font throughout – if your web visitor can’t read your website, they will get fed up and leave! (More people wear glasses than don’t, and dyslexics can’t read a certain fonts and colours – you want everyone to be able to read your site, easily)

3) Use lots of ‘You’ copy – talk about the client’s needs, not how wonderful you are (although, I know you are amazing, give great customer service and have been in business for years …actually, they want to know that you can solve their problems – so tell them you can!)

4) Avoid clutter – it’s easy to want to tell visitors about everything you can do (especially on the home page). Try to avoid this temptation and keep it simple. More pages are the answer, with clear navigation. This is good for the visitor and good for Google (SEO) as well.

5) Avoid red – red makes people feel worried, so it isn’t a good colour (unless you’re selling to the Far East, where it is considered lucky!). It is a difficult colour to read as well, so people skip out the red writing – exactly the opposite of what was intended.

6) Use pictures of people – people buy from people; people get a positive feeling when they see other happy people. Use this simple psychology to your advantage – don’t just show your product, show people enjoying it!

7) Optimise! – it doesn’t matter how beautiful your site is, if it can’t be found on the search engines (Google), it is next to useless! So research your keywords and apply optimisation throughout.

Do you need help?

If you would like some help producing the ultimate website for your business, then please give us a call. We have the experience to ensure that your site can be found, looks beautiful, works like clockwork and is effective.

What our clients say:

Nicola is an outstanding marketing professional who provides a full suite of value for money marketing services through her team. She is a pleasure to work with as she is focused on the client and adding value. Marketing projects are well managed and deliver results! Jim Rathbone, Rathbone Results Ltd

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