Quark is a type of dairy product freshly prepared with a high amount of nutrition, usually found in German-speaking countries, Slavic countries, and other parts of Europe. Quark powder is made through curds of soured milk by using a unique fermentation process. The mild and creamy taste and high nutritional content of quark powder make it a tasty and healthier option in the dairy products with increasing popularity across the globe. The quark powder can be consumed with breakfast and snacks especially in the morning after exercise. Quark powder is comparatively light and easy to digest than any other dairy products which makes it consumer first choice while buying dairy products. The quark powder can be spray-dried on any desirable dish thus, it can replace any dairy product easily. The quark powder is widely used in the preparation of cheesecakes and also in the bakery products to improve freshness, taste, and flavor of the final product. With the developing science and technology, quark powder can be used in many food and beverage products in the foreseeable future.

Quark Powder Market: Market Dynamics

The increasing consumer preferences for ready-made products with healthier and taste characteristics are fueling the growth of the global quark powder market. The increasing number of foodservice outlets across the world is playing a key role in creating a huge demand for quark powder. Dairy-based products especially quark powder has an exponentially rich amount of protein content along with a complete amino acid profile which leads to the growth of body muscle. The quark powder is popular among all age group consumers as it easy to digest and easily incorporate with any food and snacks. The low-fat content and high protein serving of the quark powder helps to boost immunity and support the muscle recovery of the body. Thus, these factors fueling the growth of the global quark powder market. Besides, the fitness freaks and millennial consumer prefers quark powder as protein and snacks mix owing to its healthy characteristics which creating a huge demand for the quark powder across the globe.

Quark Powder Market: Market Segmentation

On the basis of end use, the global quark powder market has been segmented as,

Food and Beverage

Bakery

Dairy & Dessert

Snacks and Convenience Food

Sweet & Confectionery

Others

Foodservice

Household

On the basis of the distribution channel, the global quark powder market has been segmented as,

Business to Business

Business to Consumer

Hypermarkets/Supermarkets

Specialty Stores

Convenience Stores

Online Retail

Others

On the basis of the region, the global quark powder market has been segmented as,

North America

Latin America

Europe

South Asia

East Asia

Oceania

Middle East & Africa

Quark Powder Market: Key Players

Some of the key players engaged in the business of the global quark powder market are, Kanegrade Ltd., Dairy Industries International, Bauer Group, Beston Global Food Company Ltd., Elsdorfer Molkerei, DMK GROUP, Valio Group, Feinkost GmbH, and others. These key players are focused on developing new, unique, and application-specific quark powder. Also looking for new opportunities in the global food and beverage industry.

Opportunities for the Key Players in the Global Quark Powder Market

As quark powder is originated in the European countries, Europe is dominating the global quark powder market. Europe is the traditional consumer of the dairy-based products, and the additional health benefits and taste characteristics of the quark powder is further fueling the growth of quark powder market in Europe. North America is expected to next promising market for the global quark powder market owing to the largest number of health-conscious consumers and fitness freaks among North America. Besides, the high spending power of consumers on the food and beverage products and consumer preference for tasty and healthy products is the key driver of the global quark powder market in North America. The Asia Pacific is one of the fastest-growing markets in the world, based on both population and economy. The rising adoption of western culture and increasing health awareness among consumers is expected to fuel the growth of the quark powder market in the Asia Pacific.

The ongoing health crisis around COVID-19 has affected all walks of life. The leading producing countries of quark powder are facing challenges due to the COVID-19. Most of the quark powder is produced and marketed in the European countries which are mostly affected by the COVID-19. All major countries around the world have declared lockdown to counter pandemic COVID-19. Thus, the lack of manpower and a shortage of raw material is affecting the production of quark powder. Besides, the supply chain and retail sector are disrupted which results in the decreased sale of quark powder products all across the globe. International trade is completely stopped which is the largest barrier in the growth of the global quark powder market. These factors are expected to leave a large impact on the growth of the global quark powder market up to the end of 2020.