Posts Tagged ‘Ottawa Online Marketing’

With more than 6000 different competing types of mobile devices in the world today, the need to understand designing for the mobile environment has become an increasingly difficult task for marketers. Creating websites for mobile has traditionally been to choose one of two paths – create a single website and acknowledge that your content will be scaled to a small format or create a separate mobile site which will have limited content/functionality for the mobile user.

Responsive Design could be the answer and an “easier” approach to mobile for organizations. This article tries to explain what it is and how it could be used.

Responsive Web Design is an approach to a flexible website foundation — the ability for content to adjust (or respond) to hardware and resolutions. To understand the full responsive approach, it is important to understand the following terms and how they fit into the complete marketing solution.

In today’s online world it’s possible to connect instantly with people all over the planet. Many of the people doing website design and copywriting services come from faraway places with no idea of where Ottawa is on the map. This can create problems when businesses choose to outsource work rather than using local web design companies.

It’s tempting to cut costs by outsourcing your work to providers advertising through the internet, but there are a number of reasons why you’ll be happier with the final results when you use a local Ottawa provider.

As small businesses add websites and internet services to their marketing mix it can be easy to lose sight of local customers who want to ‘see’ the face of who they’re doing business with. Your website should be able to reflect an understanding of the local culture and the local business climate. And, that’s not going to happen if your web designer is in India.

A local web design company has roots in your community, shops in the same kinds of stores and understands the commerce and people in your area. The cultural feel of a particular state is unique; your business caters to that special characteristic and your website should reflect that same feeling.

Good Business Practices- Hiring Local

Your clientele is made up of local people who frequent your business and support their local community. It makes sense that you would do the same for your business needs. It is easier to work with someone in your own state from a logistical point of view. And, if content or design need to be modified or updated you can easily contact the web designer and work to make the necessary changes.

Often, a remote website designer will simply disappear after the original contract has been met (or not) and the business owner is left without a way to address issues. That won’t happen when you’re working with local Ottawa providers. Their reputation is based on references and the good old fashioned word of mouth referral as well as their expertise.
At ForceFive Media, we work with clients looking for web design in the Ottawa area and also across the nation (We do a bunch of work in the USA – But we have a project lead who is from there). Website design is our business; we’re available when you need us. When you come to us for a website design, revamping of content, online marketing, search engine optimization or other services, we will show you a portfolio of work performed for other Ottawa-based businesses. Our commitment is to work with the local communities to enhance their business services.

So, to recap why your business would profit from working with a local Ottawa provider:

The local web design company knows the community and your business needs.

Cultural and language barriers are less likely to be present. Local providers speak the same language and work in the same time zone.

Local providers are available for ongoing work and consultation services.

When outsourcing web design services you can’t really be sure who is actually doing your work and how committed they will be to your outcome – the best web design for your business needs.

Yes, we might be more expensive than outsourcing work to remote providers or contractors, but we believe that our full book of services and support will enhance your business. Call us today.