Milo Fynn originally from New York City but now studying in Chicago. He finished off his photo project for ICNY SPORT by collaborating with Nemo, you can also view his work at www.milofynn.com ig: @milofynnn

Let’s cut to the chase, the Core NNR socks is design and curated for everyone living up to the brand name “Never Not Riding”.

With this simple and clean design, you’re able to rock it with any gear. The front of the sock is solid all black and the back is a simple “NNR” design. Before you lace up or buckle up, there is a reminder on top of your foot “With Distance Comes Glory”. Pro tip, get two so you don’t have to do laundry every day.

The PACER socks is inspired by each and everyone of you pushing and leading. We all know it’s not easy to lead and pace, but with experience, knowledge, and authority. You are physically and mentally the PACER, take honor and own it. After you’re complete with your ride, there’s a reminder on top of your foot. It’s time to “Chill”

It’s a honor to be collaborating with our creative friend / photographer for this special project we curated. Below is some portraits by David Zheng from our event we had this past Friday July 15th, 2016 in Nolita NYC. Riding is an form of art, we hand selected a few different cyclist all with different riding style and backgrounds. Although we’re all different in our own ways, we do have one thing in common. Never Not Riding.