Personalization isn’t complex and it isn’t hard to get started. Before you find the level of personalization that’s right for your website, though, you should take a few minutes to separate fact from fiction.

New enterprise-level cloud technology can serve as the link between CIOs and CMOs. Without that link, it will be hard to enact change and break down silos that exist not only between marketing and IT, but also throughout the organization. So who will lead the enterprise? The CIO? The CMO? Read on to find out.

There’s more to your products, solutions, and customers than meets the eye. Non-standard attributes can help you seize the opportunity to differentiate from your competitors and win business by helping your customers find what they actually care about.

Marketing dollars in the banking industry are typically plowed into flashy campaigns and brand equity. But this isn’t what marketers should focus on. It should be all about offering prospects and customers the optimal online experience.

By turning excess inventory into a VIP environment for a group of premier clients―and giving them first dibs at the reduced-priced items―you’re not only getting rid of unsold merchandise that you’d have to do anyway, but you’re upping engagement and customer loyalty.

What does 2014 have in store when it comes to global ecommerce trends, mobile’s continued climb toward domination, and emerging acquisition strategies? Check out what key players in NYC’s burgeoning digital community have to say.

Besides wicked licks, Iron Maiden also delights its fans by consistently giving them the right experiences. How does the heavy metal band do it? By using big data. Read on to see what you can learn from these business-savvy headbangers.

Customer experience, good or bad, is the culmination of experiences a consumer has with a brand over the course of the relationship. It’s only when the customer wins with the brand multiple times that the scales will tip in your favor.