Still The One: Facebook Gains Ground As The Leader In Social Logins

When it comes to social logins, Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins — regardless of the industry.

Overall Facebook gained 2% on Google+, upping their overall social login share to 53% of all social logins. While Facebook gained 2 points on Facebook, that gain came at the hands of Yahoo who dropped from 15% in Q4 2013 to 13% this quarter. Twitter is silently getting slaughtered in the log-in field with only 4% of all social logins.

When it comes to mobile, Facebook’s domination continues. Out of all social mobile logins, Facebook owns 62% of the market share, 36 points above their closest competitor Google+ while Twitter is again a distant 3rd with only 6% share.

The study also analyzes the overall social login breakdown by location and industry (all of which also have Facebook in the lead). For the specific industry/location breakdowns, see the official blog post from Gigya.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.