Simon Kelly

May 24, 2018

The Queensland Police Service is a socially savvy force, with the most amount of fans on a police Facebook page in the English speaking world.

The QPS social media journey started off in 2010 with the objective to deliver a mixture of operational policing information, public safety alerts and human interest stories direct to the community in a timely manner. The Facebook page has since grown to nearly 1 million fans and gained internationally recognition, receiving numerous awards and praise as a world leader in natural disaster management on social platforms.

In this session we’ll walk through a case study of how the Queensland Police Service has adapted its use of social media over the past eight years for communicating and engaging with the public.