It's not a secret that consumers nowadays like online shopping. The trend of that is so huge that physical retail shops are loosing their customers to online branches more and more. This is where Ingenico Group discovered an opportunity to introduce...

Digital OOH screens have so much potential that often we feel underwhelmed by another client’s request to simply adapt digital banners to the OOH screens. Sounds familiar? This is why we have been really excited when we found this impressive...

Every now and then we come across really good and polished examples of the banner integrated games. This time it is a Chrome Sky Race banner well presented to us by our much liked Bannerboy in collaboration with 72 & Sunny from...

Creative agency makes digital adverts for their clients everyday. However, sometimes it’s the agency itself who needs some advertising. And this is when it gets really interesting as there are no clients who limit you, anything becomes possible...

We have talked about successful banner targeting campaigns many times now and it seems that such strategy never fails to achieve good results online.
This time we present you with a campaign from Channel4 created by a talented people of Super...

Launching a new product is really exciting. However, most people working in an creative agencies will agree that banners often form one of the most boring parts of the creative ideas. Or is that true? Looking back at the case studies on our website...

We have recently spotted some increase in the good cases of retargeting banners.
You might have already seen the "Post-it® Brand" banners last week and here is another great example from Rosapark Paris agency as they help Innocence en Danger...

Digital advertising is often just a different way to display some sales/marketing messages for the brand. However, this time we came across a real case of great value to the target audience.
Have a look at these amazing banners from Post-it®...

We usually share examples of the banners that cover wide media buy. However, if you are a small local business there are different other ways of displaying digital advertising to suit your local customer needs.
There is no need to invest a lot of...

Are you one of those people who can do anything to win the contest? This time we have in mind the banner contest?!
European rail experts company Voyages-Snfc.com decided to search for such people and in collaboration with TBWA Paris launched a...

Specific target audience always required a very specific approach to the way campaign is delivered. ZDF TV channel in Germany noticed that 20-30 year olds are spending more and more time online than watching TV, so they decided to give their channel...

Game advertising is one of the catchiest ways to promote your brand. Of course, it needs to be a well thought game with a direct link to the brand you are promoting, otherwise it can bring the results you have not been expecting.
Ford decided to...

This would normally be just a standard banner. However, it caught our attention due to a creative idea BBDO Belgium managed to fit into some pretty standard banner sizes online to promote a new Mercedes E-Class Estate car and particularly it’s...

If you ever had to read subtitles while watching videos, you will understand how distracting this can be. Not only you continuously miss the exciting bits of the video content, but you also end up reading translations, which may not even always...

Have you ever wondered why some of the banners online are more visible than the others? There can be many different reasons for that, of course, however one of them is smart targeting. In other words, you simply notice banners, which have a...

Mobile interaction with the desktop banners seems to be an increasing trend. We have recently posted an article about Jaguar’s amazing Lockmaster game. And now Mercedes joined them in the battle for online users’ attention.
How it works?
The...

Digital advertising evolves every day with the new technologies becoming available. Innovation is a bit risky for any brand as there is no guarantee it will pay off. However, if it does, fast spreading word of mouth among technology bloggers is the...

We often do routine everyday actions without paying any attention to the surrounding details. What if we are missing something important; like a tiger passing by or an alien plane? Pepsi took a chance to remind that to the people at the bus shelter...

If you have ever been shopping during the sales period you most likely bought an item you wish you hadn’t.
Snickers in Dubai decided that it’s a great opportunity for them to get some attention through helping such buyers by blaming everything...

This is not a usual situation for everyone, but for those ex-offenders, who are seriously considering to start a new life after being released from prison, their criminal record is a huge issue. Leo Burnett tried to change that perception of the...