Address

Consultation-hour

by appointment only

Profile

Stefanie Paluch studied business administration at the University of Dortmund and at the Ceram Business School in France with her majors in international management, corporate management and marketing. After her diploma, she was a research assistant within the department of marketing at TU Dortmund University. For her dissertation entitled ‘Customer Perception of Remote Service Technologies’ Stefanie Paluch received the dissertation award in 2011 by TU Dortmund University. Prior to joining RWTH Aachen University, Stefanie Paluch was an interim professor for innovation and technology management, 2013 to 2014 and an assistant professor for service and technology management, 2012 to 2014, both at the Faculty of Economics, Business Administration and Social Sciences at TU Dortmund University. Her research and teaching is concerned with innovative topics such as risk and frustration with smart technologies in the B2B-context. Stefanie Paluch is a member of several international research communities. She regularly presents her work at international conferences (AMA, AMS, AIB, AIS) and publishes her research in leading outlets such as the Journal of Service Research or the Journal of Service Management. Stefanie Paluch received the Rudolf-Chaudoire Award for outstanding research achievements.

Paluch, Stefanie & Nancy V. Wünderlich (2017): How Authentic Is A Chatbot? The Role Of Authenticity In Technology-Mediated Communication. Proceedings of the Academy of Marketing Science World Marketing Congress, Christchurch, New Zealand, Juni 2017.

Paluch, Stefanie & Sven Tuzovic (2017): Leveraging Pushed Self-tracking in the Insurance Industry: How Do Consumers Feel About Smart Wearables Offered by Insurance Firms? Proceedings of the Frontiers in Service Conference, New York, USA, Juni 2017.