The second commercial /dev/fort

In August we fired up the second commercial /dev/fort, for the nice people of Reevoo. As well as exploring a range of ideas around their company and product as a whole including what Reevoo would have looked like in the 18th Century, their 15-strong team of developers, designers, product experts and business folk, plus interaction designer Gavin O’Carroll of Makemode conceived, designed and built a new site to bring the value of Reevoo’s thousands of reviews to people who don’t have the time to read all of them.

They launched Just Buy This One on Thursday 9th September, only two weeks after getting back. It takes the confusion out of buying consumer electronics by narrowing the choice down to only the best of each category, with a hassle-free return policy if you’re not happy.