UNDERSTAND YOUR AUDIENCE

Customize Development Goals
for Key Users

Building a successful solution starts with a deep understanding of target user groups, their needs, and how the proposed technology will fit into the competitive landscape.

Our software development plan starts with helping you identify your target audiences and define the key characteristics for each group. We analyze and interact with your users, refining and improving navigation patterns as we examine their feedback. We document each persona’s motivations, experiences, fears, and problems to inform feature prioritization. Through primary and secondary research we help our partners hone their development roadmap to optimize product functionality and position solutions for success in the market.

Possible Outputs

Audience Definition

Roadmap Creation

Opportunity Mapping

Define MVP

IDENTIFY REQUIREMENTS

Scope Your Software
Development Plan

Without definition, cost and completion date projections are little more than a guess.

We help your team align business strategy with technical requirements to determine scope before development begins. By examining and validating features against business and user needs, we structure a phased release plan and technical framework to help you define how the functionality will evolve over time.

Possible Outputs

Cost Estimations

Project Scope

User Research

Feature Prioritization

STREAMLINE TECHNICAL RECRUITMENT

Expand Your Pool of Custom
Software Developers

Assess software quality to understand challenges presented by existing code and their impact on new estimates.

We work with you to review your source code and/or architecture to gauge how well your product will support proposed functionalities. Identifying pain points and recommending their solutions, we assist you as you map the cost and timeline of your software development plan. We collaborate with your team to plan the management of your solution so you can ensure the longevity and usefulness of your technology.

TEST PERFORMANCE

Quality Assurance Analysts
Plan and Run Your Strategy

Without visualizing your product before development, stakeholders can’t align, connect and commit. We work with you to make the experience tangible.

We model high-value features to demo with users, stakeholders, or investors, tracing their interactions with the software to determine whether priority features work together to create the desired experience.

Prototypes with varying levels of fidelity — from digital decks to functional software with conditional logic, dynamic content, and animated transitions — help our clients determine the most meaningful elements of their solution.