Budweiser Celebrates Employees with New Super Bowl Commercial

Anheuser-Busch spotlights its emergency drinking water program
while pledging to do more through new commitment

January 26, 2018 – New York, NY – Today, Budweiser released its
Super Bowl LII commercial showcasing Anheuser-Busch employees, who
together over the past 30 years have helped provide over 79 million
cans of clean drinking water in response to natural disasters. The
commercial will be timed with a new company commitment to add a second
brewery to its emergency water program to increase its disaster relief
efforts by the end of the year.

Employees are the driving force behind the Anheuser-Busch emergency
water program, which is centralized in its Cartersville, GA brewery.
Together with the help of century-long partner, the American Red
Cross, they deliver safe, clean drinking water to cities affected by
natural disasters. In 2017 specifically, donations supported those in
Houston, Puerto Rico, California and Florida. The same production and
logistical capabilities used to can and deliver beer across the
country makes the company uniquely equipped to do its small part by
providing a vital necessity – clean drinking water.

Anheuser-Busch will continue doing its small part to help in times
of need, and in 2018, the company will add its Fort Collins, CO.
brewery to its emergency water program in an effort to deliver water
more quickly when disaster hits.

“Anheuser-Busch has a long history of giving back and not only are
we continuing to support in the short-term but we also want to use our
upcoming 30th anniversary of the emergency water program to announce
our long-term commitment for natural disaster relief,” said Bill
Bradley, vice president of community affairs at Anheuser-Busch. “By
adding our Fort Collins, CO. brewery to the program, we believe we can
make an even greater impact.”

Budweiser, no stranger to the Super Bowl stage, is proud to turn the
spotlight on its employees to recognize their participation in the
Anheuser-Busch emergency water program. The one minute commercial
takes viewers into the Cartersville brewery and features Kevin
Fahrenkrog, General Manager of the brewery and an Anheuser-Busch
employee for nearly 30 years. Fahrenkrog is joined by more than 20 of
his colleagues in the commercial, representing the thousands of
Anheuser-Busch employees responding to natural disasters each
year.

“This is a story about the incredible people behind our iconic
brand,” said Ricardo Marques, vice president of marketing for
Budweiser. “Budweiser is one of the most highly anticipated brands on
Super Bowl Sunday and we couldn’t imagine a better stage to celebrate
employees and build on our long-term commitment for disaster
relief.”

Over the past 100 years, Anheuser-Busch has partnered with the
American Red Cross to support local communities affected by natural
disasters. Most recently, they shipped cans of emergency drinking
water to the communities hit by Hurricanes Harvey, Irma, Maria and the
California wildfires.

“The American Red Cross relies on the generosity of our volunteers,
donors and partners to fulfill our lifesaving mission,” said American
Red Cross President and CEO Gail McGovern. “Thanks to the support of
Annual Disaster Giving Program (ADGP) members like Anheuser-Busch and
its dedicated employees– who shipped nearly 3 million cans of
emergency drinking water to disaster-hit areas last year – the Red
Cross can immediately respond to the needs of people affected by
disasters whenever and wherever they strike.”

To bring the commercial to life, Budweiser tapped 5-time Grammy
nominated musician, Skylar Grey, to create a custom rendition of the
iconic song “Stand by Me.” In addition to her musical contribution, a
portion of proceeds from Grey’s single will be directly donated to the
American Red Cross.​

The creative for Budweiser’s commercial is led by DAVID the agency,
out of Miami. To learn more about the Anheuser-Busch emergency water
program and how you can help, please visit http://www.budweiser.com/en/stand-by-you.html.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when
company founder Adolphus Busch set out to create the United States'
first truly national beer brand – brewed to be universally popular and
transcend regional tastes. Each batch of Budweiser stays true to the
same family recipe used by five generations of Busch family
brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure
beer with blended layers of premium American and European hop aromas,
brewed for the perfect balance of flavor and refreshment. Budweiser is
made using time-honored methods including "kraeusening" for
natural carbonation and Beechwood aging, which results in unparalleled
balance and character.