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The BMW Museum presents an imaginative and fascinating look at the enterprise – the model and product history of BMW. The 5,000 square meters of exhibit space hold 125 of the most valuable and attractive cars, motorcycles, and motors of this brand. The focus is on original models from BMW's 100-year history: vehicle series from all eras like the BMW Isetta, unique items like the first airplane motors, the first motorcycle, the BMW R 32, and custom racing cars like the formula 1 winner of 1983.

The BMW Museum should be viewed as a "transportation structure": the visitor walks down the roughly thousand-meter path leading through impressive architecture, past houses, exhibit rooms and squares. The permanent exhibit employs thematic rather than chronological design. The landmark status museum bowl houses alternating exhibits.The BMW Museum opened in 1973 as one of the first brand-name museums. In 2008 the new design and expansion was completed. In combination with the neighboring BMW Group Plant and BMW Welt the site offers an intense experience involving the past, present, and future of the enterprise.

In its early days the BMW corporation consciously began shaping its own history. In 1922 the first products were put on display as invaluable reminders of progress. By 1966 this developed into the first production plant museum which was expanded by an historical exhibit. At the end of the 1960s BMW had decided to build a new administrative center. The Viennese architect Prof. Karl Schwanzer won the international competition for the structure. His concept gave BMW the innovative building ensemble with the separate museum structure in the shape of a silver-grey bowl. This complex was formally opened May 18th, 1973.The early exhibits were marked by the plain display of the items without the influence of the regular museum styles. This BMW Museum evolved to one of the most-visited company museums in Germany. Over the years the many vehicles and BMW products demanded more surface areaIn 2004 the museum was temporarily closed for the expansion and new design. It reopened in 2008 to the public. Eight years later, the BMW Museum now presents the new temporary exhibition celebrating the company's centeniarry.

From March 2018 to September 2019, the Bowl of the BMW Museum will be dedicated to a wide range of subjects, including electric mobility, carbon, battery technology and renewable raw materials. A themed area of around 30 stations will demonstrate the diversity of electric mobility, various aspects of sustainable material selection and production, as well as some of the challenges facing emission-free mobility in the future. As part of continuing technological developments, the first approaches to solving these problems have already been implemented successfully. The task now is to make further advancements in digitalisation that would allow for fully autonomous driving.
The BMW i brand stands for visionary mobility and vehicle concepts. The BMW Museum is honouring the achievements of the brand that first set new standards with the BMW i3 and the BMW i8 and revolutionised individual mobility in large cities through a variety of mobility services.