no-evil

No Evil is a great viral microsite for Net 10 that plays on the idea that cellphone companies are a bunch of money-grabbing evil madmen. Virgin have tried this tack before but now they’re part of the problem it seems.

The videos are very well-made and entertainingly written (the evil villains are good) and it neatly rides on the back of Google’s ‘Do No Evil’ philosophy.

A simple idea well-executed. Nice.

Anyone know the agency behind this?

UPDATE: I just noticed the video was playing automatically, which was irritating, so now it’s a link. I tried all sorts with the embed code but couldn’t turn it off.