Our Natural range comes in a variety of flavours and contains ingredients for certain life stages. Specially balanced diets for Weaning Puppies to Senior Dogs and those with intolerances requiring a more specialised diet.

Working Dog Food

Our Working Dog Range comes in a variety of flavours, each one contains a slightly higher percentage of protein and Vitamin C. All recipes in this range include vegetables and fruit ensuring they are nutritionally balanced and complete - no added supplements needed.

Pure Dog Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Dog Food

Our Country Banquet Range includes a new selection of added ingredients, providing all the essential nutrients, vitamins and minerals needed for dogs to thrive at optimum health. The recipes include well known 'superfoods' containing many antioxidants and vitamins.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Our fresh and healthy eating philosophy translates perfectly into our Natural Cat Range. In a variety of different seasonal flavours each recipe is a complete and balanced mix of raw meat with bone plus carefully selected natural supplements especially chosen for their health benefits.

Pure Cat Food

A complementary food. Designed for those who like to make their own recipes at home, this is pure British Meat with raw bone.

Country Banquet Cat Food

Our Country Banquet Range includes a new selection of added human grade ingredients, providing all the essential nutrients, vitamins and minerals needed for cats to thrive at optimum health. The recipe includes natural antioxidants and essential nutrients.

Probiotic Treatment

Zoolac Probiotic Treatment stabilises the digestion and balances the bacterial flora in the intestinal tract by working with the good bacteria and the animal's own immune system. Containing several types of good and naturally-occurring bacteria, the overall effect is therefore very broad and ensures a unique result on the animal.

Chewing has significant dental health benefits as well as a calming effect on pets making it an important part of a raw diet. Our range of bones and treats have been carefully selected and offer a wide variety of types and sizes.

Toys & Accessories

We know that dogs and cats need more than just nutritional food to keep them happy so we offer a wide selection of toys and accessories.

Grooming Products

All our grooming products are carefully selected to contain only natural ingredients rather than harsh chemicals.

Hygiene Products

All our hygiene products are carefully selected to contain only natural ingredients rather than harsh chemicals.

We believe in nourishing our pets to provide them with a natural diet packed full of variety and high quality British produce.

Vet's Corner

Professional Advice and Tips for Feeding Raw.

Find a Breeder

Looking for breeders who feed Natural Instinct? This list may be able to help you in your search for a new best friend.

Puppy & Dog Training

Some handy information and tips when looking at training for your puppy or dog. Follow Sue Williams on her Expert Puppy Training website, or look at our range of DVDs for more in depth advice and information about training your dog.

The dog loves them, however they only weigh around 200g which puts them at nearly £10 a kilo. Bit expensive when you can usually buy large chunks of lamb ribs and spines from Butcher shops & Morrisons for around £1.50 a kilo.

Lovely Lamb Spines!
Review by Sarahon 01/08/2014

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Thank you for my gorgeous lamb spines Natural Instinct! I ate it all and even had another one after my long walk in the woods a few days later! I am usually really fussy with raw food but since my Hooman found Natural Instinct I eat everything... I think it's because it smells soooooo good and fresh! The Lamb spine is one of my favourites as a treat!!!

My teeth are staying clean and white! They are so much fun I don't leave my bed to pester my Hooman with my ball all night. I will defiantly be asking my Hooman for more on the next delivery! Thanks
Love Nala the fussy husky! Awoooooo

Delicious!
Review by Paulaon 25/05/2012

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My bull terrier puppy loves these.He used to take an hour to eat them but now hes 8 months old its only 15 mins! He likes them frozen, and it helps to deter flies as he has his bones in the garden.

Puppy Happiness
Review by Sonia and Digbyon 13/05/2012

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We have been feeding these to our puppy since he was about 11 weeks. He is now 10 months and is very excited when he sees a bone arriving. We feed it straight from the freezer even in winter although we run it under the cold tap first to stop his tongue sticking to it. I feel safer feeding these bones from Natural Instinct than those I can get from the butcher because I feel Natural Instinct know what is safe so I do not worry as I did when I fed a bone from the butcher. We always make sure we are in the same room but we have had no issues at all.

My girls love them!
Review by Unknownon 30/04/2012

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My two golden retrievers absolutly love them, such good value and keeps them entertained for some time!