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To support the 2006 site, an online tool/guide was created for users to better digest Burton's extensive outerwear collections and to sell directly online. A dress-up Barbie doll idea was produced where the user could choose an outfit type and then filter among the product lines, catalogued thumbnails, or by the outfits' color palette. The user could then view and save the created ensemble they had selected to compare with another or add to cart for purchase.