Daniel Wolfe and Glassworks: Dulux “Colorless Future”

According to a recent survey commissioned by Dulux, “the UK is sleepwalking into a colorless future, with color gradually draining out of all elements of life.”

Obviously dire news for a paint maker, so BBH London brought on Somesuch director Daniel Wolfe and London VFX class-act Glassworks to create this sweeping, chromo-challenged future featuring a massive practical model and a full palette of digital work.