No one knows how to hire, plus brand design and African tech – TechCrunch

Editor’s Note: No one knows how to hire

Hiring is the lifeblood of the world. Few people do truly singular work; instead, nearly every facet of our civilization is built by groups of humans (and increasingly machines) working in tandem.

Image by PeopleImages via Getty Images

That presents quite the puzzle though: if teamwork is so critical to the functioning of, well, everything, why are we so god awfully bad at building teams?

Minus a couple of high functioning teams of course, the evidence for team rot is all around us. Startups go bust when teams of two (i.e. founders) can’t make simple decisions about the future of their business. Large companies exsanguinate cash while their teams spend eons debating the minutia of a pixel in the checkout flow. At even larger scale, massive infrastructure projects like California’s HSR fail because the right people weren’t planning and building it (plus ten other issues of course).

How do we get this so wrong, so consistently?

The first reason, and the one most challenging to overcome, is that human endeavors are fundamentally built upon aspirations. A startup is a dream, no different than improving Excel’s formula editor or adding traffic signals to an intersection. Action cannot happen without aspiration, and so we tend to be far more optimistic with all facets of a plan before execution.