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Notice your beloved pet grimace every time you fetch its poky sleeping basket? Why not treat them to something a little more luxurious for 2014?

Today we're offering you a memory foam pet mat for just £8.99, saving you 70% off Groundlevel.co.uk’s regular price of £29.99 (correct as of 3.1.14).

Covered in cute paw print fleece, this soft, cosy mat will mould to your pet’s body while they’re sleeping (or just chilling, you know…) which will help maintain healthy joints and retain body heat to provide your furry friend with extra warmth. Measuring 50cm x 80cm, it’s perfect for pooches and kitties and the cover is fully machine washable at 30 degrees. Now you can head to bed knowing little Fido’s mattress is just as comfy as yours!