Afor AffirmativeC for Canine﻿E﻿ for Education for dogs and their human companions

Why use positive reinforcement?This is what the experts are saying:

'Recognising the devastating and resilient problematic side effects of using aversive stimulation to control behaviour has become apparent, and we have shifted our technology of training behaviours toward positive reinforcement-emphasised strategies' - The Science and Technology of Dog Training, James O'Heare

'Modern behavioural science has taught us that dominance and punishment are less effective and more dangerous than positive training philosophies' - Decoding Your Dog, American College of Veterinary Behaviourists

'The first task in training any animal is finding out what motivates it' - The Culture Clash, Jean Donaldson

'Whatever the training task, … it will go faster, and better, and be more fun, if you know how to use positive reinforcement'- Don’t Shoot The Dog! Karen Pryor

'Trainers and instructors should follow the Hippocratic Oath: “First, do no harm”' - Coaching People to Train Their Dogs, Terry Ryan