Reputation, PR monitoring and evaluation

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.

*Fields marked with an asterisk are required

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.

Audience profiling to maximize audience value

We enable med​ia owners and publishers to promote the value of their online and offline media inventory using TGI data.

We measure use of more than 4,000 brands, 400 different attitudes and motivations and the consumption of more than 2,000 online and offline media brands (whether online, TV, print, radio, social media or outdoor).

These and other measures comprise our comprehensive, industry-leading TGI consumer studies. They are built on robust samples sizes and a single-source methodology, rather than patching together separate studies, which delivers the most dependable data.

That is why they are relied on across the media value chain (from media owners, publishers, brands, advertisers, planners and media buyers) for profiling, targeting, media planning and buying.

Audience and brand profiling

Publishers and media owners can use TGI data to identify and describe their audiences and show how they compare to competitors’. This makes the case for why their inventory is best placed to reach a particular target group, based on a real understanding of their brand and product preferences.

Those insights on brand usage, motivation and consumption behavior can also be used to enrich media owners’ data management platforms.

We have specialist TGI databases for specific consumer types, including:

TGI local market, covering adults in specific markets such as Great Britain, France, US and Spain

Contact Us

*Fields marked with an asterisk are required

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.