BMAC Sales Consultants have more than 20 years of success in Sales Performance Improvement. We measure, and then improve, the Sales Performance of Salespeople and their Sales Managers. Simple.
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Saturday, 21 July 2012

A great sales Guru discovered the Secret to Selling.

It is comprehensive; it is elegant in its simplicity.

Those who learn the secret will have untold success and fulfil their dreams.

Using the secret will bring great wealth, which may then be demonstrated in Property, possessions of great quality and a five-star life style for themselves and for their families.

They will be respected and valued by their Employers, admired by their colleagues and loved by their Customers.

The great sales Guru who found and taught the Secret of Selling retires and disappears to live in secluded luxury.

The Salespeople who learned the secret begin to fail.

They search libraries for new books, watch new videos and attend conferences for the secret. They consult with Consultants, they are trained by Trainers and they seek coaching with Coaches.

They search for the Secret of Selling in Psychology, they then resort Pseudo-Psychology and Folk Psychology.

They ask neuroscience if they have found the Secret of Selling and they are told of a Biological basis to decisions.

Computers are bought to enter, share and manage Data, to Control Relationship Management, to give Sales Force Automation systems and process to the speculations of ignorance.

As their Revenue numbers drop and their success turns to failure, their search becomes frantic. Any street prophet, lunatic or charlatan is paid for advice and, even worse, they are listened to.

Salespeople pretend to their Employers that they still have the secret, but they are losing the respect and value they once had. Their Colleagues stop admiring them; instead they begin to resent their high salaries.

About Me

Protagonist in Sales Talent Management;
My Specialties are:
Sales Performance Assessment, Development of Selling Skills;
Sales Manager Training and Leadership & Coaching.
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