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Need Help Regarding Guest Blog Posts

I have recently joined here to read up about SEO and to access the tools for my in-house “SEO guy” who has just started. So I’m a little bit green to all of this and have a quick question regarding guest posting.

He says that there is a lot to do with my sites; building links, correcting errors on some of my sites, etc. He showed me from the reports on here and he is an honest trustworthy guy, so not worried about being scammed.

A lot of this stuff goes over my head though, so he directed me to the question and answer area/blog if I have any worries or queries.

He wants to put a section on the home page of my blog promoting the fact that I accept guest posts.

I understand that this will help me rank higher (hopefully!) and also he says I should be trying to post on other blogs to get these links for my sites.

I think this might be a good idea because I have a few websites and not a lot of time or money to do a great amount of content (which I’m told needs to be regular and of high quality), perhaps a post a week on each site I can manage at the moment.

I think that some competitors might want to use this opportunity to get a link from my website to theirs. I must admit I’m a little bit hesitant about doing this if it helps them.

He is telling me that just one link in the author area of the post is fine, and only to accept good quality posts.

But I just want some other people’s opinions as well.

Are there any ground rules that someone can recommend I stick to?

Along the lines of, how many links I allow them to have in their post, where these links should be, how long the content should be as a minimum, etc.

2 Responses

Great to hear you are allowing guest content. Here are some rules of thumb:

1. Don't let your competitors write on your blog. No brainer.

2. Only allow 1 link and make the link simply be citing the author, don't let them cram spammy anchor text in. For example, it would be OK if the link went back to joeselectronics.com and the anchor text was Joe's Electronics. It is not OK for the link to go to joeselectronics.com and the anchor text is Cheap Iphone Cases. Some might disagree with me on this one, but I think that the latter is too manipulative.

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