AI Deployed at the Speed of Marketing

Amplify the power of machine learning when you apply it to unified, first-party data that is connected to your entire marketing ecosystem.

Activate Artificial Intelligence

Using our AI Workbench, run models in real time across your entire profile database – enabling you to enrich profiles with customer scores, build smarter segments, and create new data visualizations.

Build, Train, and Deploy

Realize the value of your models faster than ever before. By applying machine learning to a centralized customer data source, you can continually build, train, and deploy your models in one place. Then use built-in connections to other marketing platforms to immediately activate based on the output.

Built-in Models for Marketers

You don’t have to be a data scientist to leverage artificial intelligence in BlueConic. Our marketer-friendly interface offers models right out of the box, such as propensity, CLV, and lookalike models. Just pick the ones you want and apply them to your data.

Bring in Your Own Models

For data scientists and BI professionals who want to bring in their own models or iterate on the models available in BlueConic, the AI Workbench gives them direct access to embedded Jupyter notebooks. Simply open a notebook and start modeling. Then schedule the models to run as often as you need.

From the beginning, we saw a lot of value. It was a no brainer because we can craft that dynamic experience, create that personal shopping experience, and sell more product.

Steven Johnson | Digital Marketing Manager | RAEN

Within a month of implementing BlueConic, we were already capturing and unifying data we had never been able to capture before, including reader engagement and content preferences at the individual level across our entire audience. Having access to this data is helping us more effectively drive return visits.

BlueConic will help me cross/upsell better (i.e. “retain” better). A high proportion of our sales occur in a single category. I need to build a personalized cross-sell strategy in MailChimp that takes into account many components of my consumer’s first purchase. Did they buy on discount? Did they look at any other categories? Did they come to our website directly or via CPC?