Archive for March, 2014

GIVE THE PEOPLE WHAT THEY WANT

Since ancient times people have sought entertainment, and for centuries brands have attempted to tap into this phenomenon.

Up until recently advertisers have favoured Above The Line (ATL) advertising for this purpose. 30” television spots, radio and press ads were interspersed around genuinely interesting content. These ads simultaneously subsidised and interrupted their audience’s entertainment and for a long time this was deemed a fair trade, good entertainment for the price of a few boring adverts. However, the advent of DVR players and savvy viewing habits have meant that customers are now simply blocking out unwanted marketing – skipping through television ads, ignoring online pop-ups and flipping through irrelevant magazine print ads. Resulting in a situation where advertisers are left desperately groping for even a few precious seconds of their target audience’s attention.

BUPA’S “BORN TO WALK”

Irreverence is defined as “a lack of respect for people or things that are generally taken seriously.” And ever since Tango first smacked some poor unsuspecting guy across the head back in the 90s, irreverence in advertising has been king.

Since then, we have seen all kinds of silliness – from Gorillas on drum kits hawking chocolate bars, to meerkats in smoking jackets selling home insurance. These campaigns have been so popular, they’ve almost overtaken the brands themselves, with Compare The Market now enticing customers to buy home insurance with cuddly toy versions of their popular meerkat characters. keep reading

In March 2014 haiku releases the 4th album Vagabond. It is electronic indie music with male vocal on every song with lyrics in Danish. Vagabond describes the restlessness of our modern society, which transforms eachkeep reading

CAN’T BUY ME LOVE

Social Media audiences are one of the most genuine audiences a brand can hope to tap into. This is because, for the first time in the history of advertising, this group of people actually are an “audience” in its truest sense. These are customers who have actively chosen to listen to your message of their own accord.