Dell Hell.... Looks like PR agency GCI is makng moves to catch up with the demand for online / bloggy / social media services in our sector. In a strangely contradictory announcement, the agency says it needs to recruit some people that could enable it to provide this service, yet also says it has the expertise already? PR Week has more. Sounds a bit like they're a few years behind the curve, but then again I hear very little about this firm so maybe, as Dell's agency, they know all about blogs.