The Evolving Digital IQ of Beauty Enterprises

ByHoma Zaryouni ·

14 December 2015

In preparation for the release of the 2015 Digital IQ Index: Beauty, L2 has made an interactive chart comparing the digital performance of the top six Beauty enterprises in the past three years. A comparison of this year’s scores to last year reveals that L’Oréal Group has brought all of its acquisitions up to speed on the digital front. The range in the brand’s enterprise score shrunk from 105 to 75 points. Procter & Gamble scores reveal a similar strategy, with the range narrowing from 86 to 58.