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Television executive Rodney Hockey was told his billionaire boss, media mogul Bruce Gordon, considered him to be a manager of ''the toilet rolls and the weeds''.

It was one of many insults allegedly slung at Mr Hockey by the octogenarian owner of WIN Corporation, as set out in an affidavit before the Federal Court, which has revealed claims of bullying, intimidation and harassment.

Paragraphs in Rod's affidavit appear to me to be ... designed to embarass me, my father and/or WIN.

Mr Hockey, a general manager at WIN who had worked his way up from a tape operator in 1985 to senior management in 2007, is suing the company over alleged misleading and deceptive conduct.

Great media stoushes.

He claims he was misled into applying for another role when general manager positions were cut in 2011, instead of taking a lucrative redundancy package. He is seeking damages of $400,000.

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Mr Hockey's affidavit alleges many instances of bullying by Mr Gordon, including being called a ''prick'', a ''lump of wood'', and an ''idiot''. Mr Hockey said it had started to affect his health.

''A number of paragraphs in Rod's affidavit appear to me to be irrelevant to the proceedings and some designed to embarrass me, my father and/or WIN.'' The company has denied the allegations of misleading and deceptive conduct.

Mr Hockey's affidavit said before he talked to Bruce Gordon in July 2010, a colleague said ''stay away from Bruce - he has been drinking''.

''Bruce said to me the words to the following effect: 'You're a f---ing prick. You slandered me with your mate Don Clode and [former WIN managing director] David Butorac. I don't want you working for this company. You don't deserve to be here. If I was 20 years younger, I would walk down there and knock you out,'' the document alleged.

Early in 2011, another executive told Mr Hockey Mr Gordon had allegedly said of him: ''Hockey manages the toilet rolls and the weeds.''

Mr Hockey's affidavit recalled a budget meeting with Mr Gordon, who pointed to papers on his desk. ''This document shows how WIN has the least amount of debt of any of the media companies. We are in the best position to buy one of the others. Nine are in the worst position and are shitting bricks at the thought of us buying them,'' the affidavit quoted Mr Gordon as saying.

Mr Hockey also said when he told Andrew Gordon he had had enough of ''this treatment'', he replied: ''Don't worry about the contract. I have signed off on it as chairman. It's solid. If Bruce wants to fight it, I will resign … I am sick of seeing good people leave.''

Andrew Gordon's affidavit denied he told Mr Hockey if he accepted a new position and it did not work out, he could take a redundancy after six months and be paid out to the end of his contract, in September this year.

When Mr Hockey asked what would happen if he did not get a new role, Andrew Gordon said he replied: ''You would be made redundant … You could always decide to apply for none of the new positions and just be made redundant.''