On this magical leg of my journey, while filming ‘STAY HERE’ for NETFLIX, which just premiered, I got to visit Brooklyn, NY. And while there I managed to make it to the LORIMER subway stop in Greenpoint.

I have yet to meet another Lorimer, and so I’m pretty sure I must be related to whomever the street was named after. It was a glorious experience seeing my name on display for the first time!

The day is FINALLY HERE and the wait over! Today is the official premiere of my new show ‘STAY HERE’ on NETFLIX. “To succeed in the world of short-term rental you have to offer more than just a place to sleep”… and that’s where I come in!

Watch cohost Genevieve Gorder and myself help people learn to wow their AirBnb guests and give them a completely unique experience in some of the coolest cities around the U.S.!

I couldn’t be more excited about this new trailer. It’s filled with some great tidbits from the season. Be sure to tune in tonight to catch the full episodes!

This is a bit of an elusive title, so I’m going to jump right in and shed some light on what I’m referring to.

Controlling the outcome of anything is something that is desirable to us all of course, but that way of thinking can be destructive…

It took me a long time, but I adopted a philosophy, with the help of lots of people, that has served me well. And it goes all the way back to something my father said to me as a boy, “if you can find a job that you like, you are going to be happier than 98% of the population.” LA specifically is a city that is made up of fake things and fakers, and I find all of that stuff really damaging.

People get into careers, and the pressure to succeed in those careers makes them miserable. I see it all the time when selling houses that these pressures make them trapped to their lifestyle, and then they fall into the trap of expectations.

Don’t confuse goals with pressure though. Goals are a great thing when they are realistic. Expectations are toxic. If we are rooted in the results, and we don't get what we expected it weighs us down and eats away at us.

So, the short of it is - none of us can control the outcome, so the trick is to “be happy with the outcome no matter what happens.” We aren’t in control of what happens, we are only in control of our actions. For instance, I try and treat everybody identically. I’m not looking for what I can extract from a relationship, instead, I’m looking for what I can give. Then, whatever the result is I can live with it… and that my friends is freedom.

“We have knowns and unknowns. And the only thing we can control are the knowns.” Everyone I meet will get professional and personal service, no matter what. That is a known because I can control it.

I want to finish with this… The moment you feel you are working just for money is the moment it’s over. I’m never going to be chained in expectations and results. If those are fueling my decisions, those are not the right ones. I can assure you that.

I have one daily commitment, and that is, I must work hard every day and give it everything I've got, and then I stay out of the results.

Last week my boy Oliver turned 7. I’m still having a hard time grasping where the time went, seems like only 2 minutes ago I was cradling him in my arms, but it’s sure been a fantastic ride.

Apparently, young Oliver has become quite the Jedi aficionado, so this year’s theme was… Yup, you guessed it… Star Wars!

Everyone was quite impressed with the “special guests” (aka a Star Trooper & Darth Vader), everyone except little Charlotte that is, who had a bit of a meltdown when meeting the duo. She recovered quickly!

Between the spread Cindy put together, the gourmet cake, Oliver dueling with the dark side and some fun in the pool, it was a perfect day.

Here's another instance where I talk about my how I'm a firm believer in running to your tribe. Do what YOU want to do, and in YOUR own way. You will find other people that are outside the box as well.

PLG started in a nail salon after all. This is a great reminder to go for it head against the grain.

I knew when the iPhone came out that it was the future of everything... And now that future is here. As always, I'm telling you the importance of that technology and to grab hold of it.

I also give a shout out to a DJ pioneer from Chicago, Steve "Silk" Hurley," who topped the charts in the UK and around the world with his unique sound.

#MondayMantra – Inman SF Round Up – Post Conference Debrief Of Best Of Best

I just returned from my 4th year at the Inman Conference in San Francisco and I have to say that this one had a very different feel from the others… There used to be a vibe that tech is the enemy and an underlying fear that it is going to replaces us. THIS TIME, it seemed like even those most resistant to change have come around and finally understand that tech has to be part of our industry AND that ultimately it can be a great thing.

I’m going to give you a grand overview with listing and tech tips, as well as the pulse of where everyone is currently at, in the real estate industry.

The debate between tech-based and traditional real estate was a central focal point for many of the speakers. For instance, there was a stark contrast in the very exclusionary speech Gary Keller (of Keller Williams) gave in comparison to the very inclusionary one the CEO of Redfin gave.

It seems though, that most everyone who spoke and had a strong opinion said something along the lines of, “It’s all in the value ad.”

It’s about the referral, and there is a movement to individualize. There will still be an awful lot of vanilla out there, as it’s the nature of the business, but there was definitely the presence of a shift.

“It’s all about attraction, not promotion.” I think that is key. It’s not about stats, it’s about you and who you are that will make people want to work with you.

Here are some killer Highlights and Tips that I took away from the conference:

LISTING TECHNIQUES:

- A big struggle we all face as realtors is to continually get our clients to keep the house clean for open houses… An absolutely brilliant way to avoid this problem? Provide a complimentary cleaning service the day before an open house!

- Young family, 3 kids, house needs a lot of work? Provide complimentary childcare service for the day to get ready. Also brilliant.

- More standard tips - go out to dinner after an open house or provide a day at the spa, etc.

TECH TIPS:

- Captioned videos get opened 80% more than videos without them. They are a pain to do (I know) unless you send your finished footage to REV.COM. It’s a fantastic service that transcribes captions to your videos for you.

- BELIEVE.TV - $20.00 a month and you will have the ability to get much more produced and polished videos for Facebook.

- BUZZSUMO.COM – Allows you to compare and contrast how your social media posts are doing against other peoples posts.

- HOTJAR.COM – Allows you to have a heat map on your website. Meaning, it shows you where people are clicking and hanging out on your website. This is dynamite information.

- STOREO.COM - An app that allows you to film vertically and will automatically chop your video into 15-second videos for your stories on IG.

- FACEBOOK BOTS- CHATFUEL, MANYCHATS. Look these up! A lot of talk about these and the importance of bots in general.

The Big Take Away:

Something I’ve been saying for a while now - What people want more than anything is what? YOU. So don't hide behind a bunch of tech, but rather use it to showcase YOU.

I think tech has reached a point where there is so much of it, it can almost make us invisible… and we must be held accountable to our clients at all times, so we have to fight against that risk of being invisible...

People like to see your face and hear your voice, so do just that with your social media and the amazing tech available to us right now. If you do that you will stand out of the sea of vanilla and increase your business.

Tech is here to stay in our industry, and the platforms are not going away, so embrace it!

After traveling for over 30 hours, we finally landed on a tiny speck of an island in the middle of the Indian ocean, Malé. My voice gone, the 5 of us a bit upside down and exhausted with the time change, we were still beyond excited to have ALMOST made it to our final destination, in the Maldives.

Planes, trains, automobiles, boats AND the final piece to the puzzle… a seaplane!

I was blown away and exhilarated during a glorious 30-minute stint in the air, feeling like a modern Icarus over a turquoise jewelry box that was the Indian Ocean…

I was then quickly shot back into reality when we were about to descend in a tin can towards a watery runway… BUT, suddenly my trepidation vanished as with one gentle and perfect kiss of the waves we touched down.

FINALLY, the last 3 minutes of a 48-hour journey even Christopher Columbus would be proud of. I have to admit that I felt like a little kid entering his very own James Bond movie at that very moment.

Then, the finish line! We made it to one of the most remote places on the planet, The Four Seasons in The Maldives.

Thanks for watching and stay tuned for Part III where the adventure continues!

#FamilyFriday – Life & Times SPECIAL - The Great Lorimer Vacation – The Maldives Part I

3 small kids, a 40-hour journey and the best Dim Sum in Hong Kong!

On this first part of our epic family vacation, we are in transit on our way to The Maldives. It’s quite the trek, but I can assure you, it’s totally worth it. We were lucky to have an incredible tour guide on our stop in Hong Kong, where we saw one of the most famous skylines on the planet in Kowloon on the Hong Kong Harbor.

This trip to Hong Kong was very unlike my previous visits there, in my DJing days. A nice change of pace from pumping bass, screaming, getting on planes and crashing in hotels. I quite enjoyed being a tourist with my family this time around!

And finally, our last stop was at The Four Seasons for truly the most sensational Dim Sum I’ve ever had.

Stay tuned for Part II when we land at our final destination, The Maldives. Nothing better than a good cliffhanger.

In this brand spanking new Vlog, I go to Venice beach to meet one of my favorite people on this planet, Johnny, aka JC. He’s one of our agents at PLG AND was also, once upon a time, a professional boxer.

I'm still not exactly sure how, but somehow, I agreed to go and let him put me through a boxing boot camp on the beaches of Venice. I suppose I figured he could help me keep off the "dad weight."

Besides being a favorite, JC also happens to be one of the most colorful characters I’ve met… and I’ve met a lot along the way!

Watch us do a bit of sparring while talking about sketchy (‘Fight Club’-like) boxing matches, his journey from England, his experiences as an actor (he's been in 40+ movies) and us do an homage to ‘Rocky’ (the greatest boxing movie of all time).

On this edition of “Keeping it real,” a new series on Inman, Peter Lorimer sits down with Gary Gold, one of the agents who sold the Playboy Mansion.

Gold shares his biggest secrets to success and how to achieve it.

The two esteemed real estate agents have an in-depth back-and-forth that runs the gamut on real estate.

They’ll answer the following questions:

How the hell do you find $100 million listings?

How do you find clients in the upper echelon?

How have you earned their business over the years?

“I act as people’s agent before they give me the job,” Gold said. “I provide value before I get anything. I give it out there for free, and I’m happy to help anybody. When you become invaluable, you’re going to get business from that.”

I see people too afraid to dive into media all the time. And then when they do, I see them make content they think their audience wants to see.

When I used to make records I actually used to do exactly the same thing. I’d try and anticipate what people would like and want. Then, the last album I made I decided I wasn't going to care a toss about what people thought or if it sold or was popular… and you know what… It was one of my most successful ones.

I made it from the heart and did what I loved and didn’t try to please others with it. That's what set it apart from the rest.

The short of it - Make what you love, not what you think other people will love!

This episode is a jam-packed day in the life of Pete Lorimer. Firstly, I meet up with a sculpture friend who is looking to get into the market, Griffin Loop, and then head to our newly implemented PLG Playa Vista office. On the way I get a call from Forbes and get asked to give some expertise advice about Real Estate!

The artist Griffin Loop is one of the premiere visual artists on the west coast and we’ve been mates for a long while now. I’m thrilled to expose you to his studio and work. ‘Venice International Airport’ is what he calls the space. It’s a take on his work with the airplane theme, “launch Intention”, and also an uplifting mantra of his to launch your dreams into the world. He’s a super cool dude, newly engaged and you should probably go and try to get some of his art now, as he is on the up and up!

Next, I head to my PLG office at WeWork in Playa Vista. This is something I’m pretty excited to share, as I just think it makes so much sense in the shared economy of today. Instead of “Brick and Mortar” PLG Estates is embracing “Click and Mortar” which is plays perfectly into the PLG ethos of being the most progressive real estate form in LA .

Here’s a look into my first time speaking at Skirball Center in a while. It was so great to be back at this fab gathering of real estate folks and seeing my bud Steve Shull.

I really get into the thick of it with this one, so let’s get to it.

80% of my business is pulled from social media and the way I grab people is by having original content to do with work... And the way I do that is by creating video!

Filmic Pro is software for $15.00 that you can use on your iPhone. Now there are no excuses to not be able to shoot content. You don’t need a ton of expensive gear or to be an equipment expert anymore. Even Stephen Soderbergh used his phone to shoot his last movie and says he will continue to use it!

To up your business here are some tips:

- Get Filmic Pro on your phone and shoot videos

- Track the social data

- Step up your production technique

Put out polished, interesting short videos. Get more clicks and more likes and more business.