business strategy Tag

When it comes to marketing a business, there are many different “proofs” that must be taken into account. Celebrity endorsements can work for brands with pockets deep enough to pay for celebrity endorsements. But for those smaller businesses that are

Innovation might not be at the top of the list of priorities when you are setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move "innovation" on

As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems as if around every corner offers are targeted to small business

Businesses and their love/hate relationship with creativity
Business seems to have a love/hate relationship with creativity, innovation and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk.

In case you haven’t figured it out by now, Un_Standard is all about individuality. Our motto is to stand out by not blending in. And it takes a certain amount of rebelliousness in order to fully live by this manifesto.

We’ve all heard the arguments and excuses on why a business doesn’t need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales? After all,

Sales lead tools can be invaluable to a business. But many small businesses don’t have the money available to spend on these sorts of tools that larger businesses have. But that doesn’t mean that essential sales lead tools aren’t available

We’ve all encountered the energy sucker at some point in our lives. They’re the ones that seem to suck the life out of a room the moment they step through the door. They’re the ones that you feel as if

Failing from time to time isn’t always bad.
What doesn’t kill you can only make you stronger.
Running your own business can be a rewarding as well as challenging experience. The rewards can be great, and setbacks can be devastating. But encountering

When planning a business, there’s quite a bit to take in to consideration. And, there are plenty of variables that can drastically alter your business model. One of the key things that Un_Standard recommends in the early stages of business