Last night I was flipping through an old Field & Stream and marveling at all the wonderful old mail-order ads that I (and I'm sure many of you) grew up reading. For children who came of age in the olden days of paper-based print, being mesmerized (and more often than not, duped) by the ads in the back of magazines and comic books was a rite of passage. Who among us (or at least those among us old enough to remember polyester clothing) didn’t – at least once – send off our hard-earned paper route or allowance money, dazzled by the allure of Sea Monkeys, hypnotizing coins, X-ray glasses, spook hands or live seahorses?

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A Reminiscence: Old School Mail-Order Ads

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Last night I was flipping through an old Field & Stream and marveling at all the wonderful old mail-order ads that I (and I’m sure many of you) grew up reading. For children who came of age in the olden days of paper-based print, being mesmerized (and more often than not, duped) by the ads in the back of magazines and comic books was a rite of passage. Who among us (or at least those among us old enough to remember polyester clothing) didn’t – at least once – send off our hard-earned paper route or allowance money, dazzled by the allure of Sea Monkeys, hypnotizing coins, X-ray glasses, spook hands or live seahorses?