5.4a The emotional leader. Jayne George interview

5.4b Tammy Zonker. An emotional major donor

5.4c. The moody leader

5.4d Tesse Akpeki the emotional board

5.5a. Seven more things to think about

5.5b. Empathy-based design. Adam Willis Dissertation

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.