Sustainability, What's Next?

October 1, 2012

The answer is, well, not so simple, There are many more facets and influences on sustainability than many packagers may realize. So much so, in fact, that even the term "sustainable packaging" has been found to be unpractical according to a recent report by PriceWarerhouseCoopers (PwC). Deeming the term too broad to be easily viable, the report claims that sustainable packaging "has been substituted with a more balanced view of efficient packaging" across the product life cycle, from the initial selecting and sourcing of materials, through rhe production and delivery stages, and afrer-use-disposal, recycling, etc.