That’s what they call ‘hockey-stick growth’ in Silicon Valley. Compare those numbers to any non-evil, non-terroristic start-up

40,000

tweets were sent in a single day from the accounts of ISIS supporters.

7,087

Iraqi civilians have died so far this year — the highest death toll since 2008

410

pages of ISIS’s slick annual report (also available in English) detail the group’s activities—and its efforts to become the world’s dominant terrorism brand, with magazines, T-shirts, apparel, and even passports

280

seconds of footage in the video of James Foley’s murder.

ISIS’s social media videos are disconcertingly polished, with high-production values.

And they don’t just revel in brutal beheadings: their propaganda shows militants giving candy and ice cream to children and visiting hospitals

93

air strikes have been launched by the U.S. against ISIS since August 8