ROCKVILLE, Md.—If you are feeling compelled to use social media to market your business, chances are you are not alone.

It's no surprise the first thing that pops into mind when starting out on the social media marketing route is
Facebook. A community with over 700 million members, it's an internet unto itself, and most of your customers are acting within it. No surprise it can be important to have a presence there, and knowing how to have an active and effective presence is important to your marketing success within this platform.