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4.
Results and Conclusion
• Significant increases in positive attitudes towards the environment and self
reported recycling behavior
• Religious groups demonstrably more effective at improving recycling among
ethnic minorities relative to the municipality
• Normative influence and perceived behavioral control most significant
predictors of behavior
• Municipalities should consider partnering with local religious and community
organizations to deliver P&E materials (Municipalities come up with the
“ingredients list” and religious/community groups develop the recipe)

5.
Conclusions
• Municipalities need to rethink existing P&E materials,
and potentially explore alternative methods of
engagement when targeting first generation ethnic
minorities
• What works at a programs onset, does not necessarily
work as the program matures, and the city’s
demography changes
• P&E is still important, but municipalities need to be able
to consider engaging 3rd
parties (i.e. churches,
community organizations) to help deliver P&E materials

6.
Conclusions
• Municipalities need to rethink existing P&E materials,
and potentially explore alternative methods of
engagement when targeting first generation ethnic
minorities
• What works at a programs onset, does not necessarily
work as the program matures, and the city’s
demography changes
• P&E is still important, but municipalities need to be able
to consider engaging 3rd
parties (i.e. churches,
community organizations) to help deliver P&E materials