Posts tagged Toque Tuesday

Raising the Roof is Canada’s only national charity dedicated to long-term solutions to homelessness. Our signature Toque Campaign brings together people from all walks of life to raise funds and awareness in support of grassroots agencies working to reduce homelessness and our national Youthworks initiative, aimed at breaking the cycle of homelessness among young Canadians. The Toque Campaign is entirely volunteer driven which is why volunteers are so critically important to our success!

I am delighted to report that in Toronto alone, with the help of 1,100 Molson volunteers, as well as additional community volunteers, we raised $126,000 – over $90,000 of that directly by Molson volunteers! Fergie Devins, VP Governmental Affairs at Molson,defined the day as the “largest volunteer event in Molson history.” Raising the Roof considers it a shining example of community partnership and the gold standard for employee engagement and volunteerism among corporations.

Molson volunteers came together early morning, braving cold and rain, to sell our toques and give Torontonians a chance to participate in long-term solutions to homelessness. One person at a time, one toque at a time, you can all be very proud of the fact that you are helping us to break the cycle of youth homelessness in Canada. Thank you for making this Toque Tuesday the most successful ever in the 11 year history of the Toque Campaign!

On Toque Tuesday, Molson added an extra bonus for those in the GTA who purchased a Toque or made a donation to Raising the Roof – a chance to win Raptors’ Tickets! Attached to the toques were instructions informing people to text “TOQUE” to Molson to have a chance to win Molson’s private suite for the February 27th Toronto Raptors vs. Minnesota game.

The winner was announced on Global TV Friday night. It was a combined effort for Jennifer and Darlene who purchased their toque on the corner of Jarvis St. and Charles. Darlene made the donation, and Jennifer sent in the text message.

Employees of Molson took to the streets of Toronto on Toque Tuesday. We were enthusiastically led by our President and CEO Kevin Boyce, who was selling toques at Toronto City Hall and around Nathan Phillips square with his team. Kevin’s first sale took place 720 am to Anita in front of City Hall in Toronto.

The Toque Tuesday tally is in and the results are phenomenal ! Our goal for Toque Tuesday was to raise $50,000.00. The total tally of funds raised for Raising the Roof’s Toque Tuesday as a result of the Molson Volunteer initiative is $90,557.26. This number is built on the successful efforts of the volunteers selling toques that raised $54,557,26 (exceeded target of $50,000), Molson purchased toques for volunteers $11,000.00, an employee donation of winnings from off track event on Monday night of $4,000.00, Molson Matched employees’ donation $4,000.00, Heineken Partner Brand donation of $10,000.00, The Keg Restaurant donation of $5000.00, Molson Quebec employee’s jersey purchase of $500.00, Molson matched employee’s jersey donation $500.00 and $1000.00 in follow up sales on Wednesday, We are still getting requests from employees and the public on where and how to buy toques. You can go to the Raising the Roof site to purchase on line. Hats off or should I say Toques off to a successful Volunteer event. Molson and our employees…Proud to Play our Part !

A great part of Toque Tuesday was seeing the hundreds of Molson employees rally together (after selling toques for an hour) at Nathan Phillips Square. The square was an amazing sight – red everywhere. Everyone gathered together at 9:00 a.m. and was then addressed by many including Sean Gadon, President, Raising the Roof, Mayor David Miller, Mayor of Toronto, and Kevin Boyce, CEO and President, Molson.

Molson is proud to play its part in communities across Canada, and the employees definitely showed their dedication yesterday morning. Molson reached its Raising the Roof fundraising goal of $50,000 and surpassed it. Way to go!!!!!!

Watch the Molson team in action – selling toques, raising awareness, and having a great time!