4.
Datacenter/IT Operators Mindset Change • Datacenter operators are realizing the beneﬁts of ac9ng like Service providers within their own facili9es • Despite the hindrances – it is Important to start somewhere

6.
Why is being Services Oriented Important? § “…make and receive VoIP phone calls from your § “Google’s vision for 111 8th Ave acquisi9on includes Google Voice number using Google Talk on the colo providers and network carriers” (December desktop” (June 2011) 2010) § “Microso^ just spent $8.5b to acquire Skype, the § “IBM will spend $360 million to build its most single biggest name in all of VoIP.” (May 2011) sophis9cated, datacenter in RTP, North Carolina, § “Apple just unveiled iMessage at WWDC, a free for businesses” (2008) messaging system…oﬀers several major advantages § “As the race for VoIP and uniﬁed communica9ons over SMS.” (June 2011) heats up, Salesforce leaps into ac9on and picks up § “Facebook’s150,000 square foot datacenter opened VSee.” (June 2011) in Oregon… with another150,000 square foot § “Were excited to announce the launch of live HTTP facility to follow (April 2011) streaming for Amazon CloudFront.”

8.
Cloud Compu9ng Impact on the Datacenter Market 1. What’s changing in the market 2. Who we are 4. Cloud Compu9ng in Context 4. The Virtualiza9on eﬀect 5. Where to Next?

9.
The 451 Group 451 Research is focused on the business of enterprise IT innova9on. The company’s analysts provide cri9cal and 9mely insight into the compe99ve dynamics of innova9on in emerging technology segments. Tier1 Research is a single-­‐source research and advisory ﬁrm covering the mul9-­‐tenant datacenter, hos9ng, IT and cloud-­‐compu9ng sectors, blending the best of industry and ﬁnancial research. The Up9me Ins9tute is ‘The Global Data Center Authority’ and a pioneer in the crea9on and facilita9on of end-­‐user knowledge communi9es to improve reliability and uninterrup9ble availability in datacenter facili9es. TheInfoPro is a leading IT advisory and research ﬁrm that provides real-­‐world perspec9ves on the customer and market dynamics of the enterprise informa9on technology landscape, harnessing the collec9ve knowledge and insight of leading IT organiza9ons worldwide. ChangeWave Research is a research ﬁrm that iden9ﬁes and quan9ﬁes ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.

28.
Impact on the Next Genera9on Data Center • The de facto “atomic unit” in the next genera9on datacenter is the virtual machine. • Increased focus on IT governance (i.e.: ITIL), otherwise inevitable VM sprawl will result in every trivial process having its own server (and OS license). • No labeling servers with s9cky nametags. Rack once, never touch again – “fail in place” (Google rack) approach. Less reac9ve break/ﬁx management, more proac9ve/rou9ne/scheduled.

29.
Impact on the Next Genera9on Data Center • Movement towards “best execu9on environment” approach to IT, hybrid balancing act of CapEx vs. OpEx via on-­‐premise and oﬀ-­‐premise. • Almost all servers – even systems that are absolutely mission cri9cal -­‐ will eventually be virtualized, even if at a 1:1 ra9o.

31.
Power density and cooling challenges § 42U’s worth of servers at 5-­‐15% u9liza9on has diﬀerent power demand than 42U’s worth of servers at 70-­‐80+% u9liza9on. § Overall power usage in a virtualized environment decreases, but density increases.

32.
Power density and cooling challenges Dell example § PowerEdge 2650 running a test workload at 30% CPU consumed 290 wams. § Consolidated eight (8) of those systems onto a single PowerEdge 2950, reaching 80% of CPU. System consumed 440 wams at sustained load. § Net power savings 2,320 – 440 = 1,880 § However, original load was in 16U for 145 wams/U. New load of 440 in 2U is 220 wams/U. >50% increase. 6kW/rack -­‐> 9.2kW/rack. Jevon’s Paradox, 1865/Rebound eﬀect: Technological progress that increases the eﬃciency with which a resource is used tends to increase the rate of consumpAon of that resource.

34.
Pondering the Next Genera9on Data Center “Accordion IT” § VMware Distributed Resource Scheduler (DRS) paired with Distributed Power Management (DPM) can automa9cally shuﬄe virtualized machines between hosts, consolidate to as few hosts as needed during low u9liza9on, and power oﬀ physical machines when not needed. “Migratory IT” § Take “Accordion IT”, and then add geographic migra9on across datacenters/states based on electricity spot pricing (i.e.: “follow the moon”). Cisco Overlay Transport Virtualiza9on. § Intelligent integra9on of VM controls and datacenter facility controls -­‐ if all VMs are moved out of a sec9on of datacenter and servers powered down, no need to cool it.

36.
Cloud Compu9ng Impact on the Datacenter Market 1. What’s changing in the datacenter world 2. Who we are 3. Cloud Compu9ng in Context 4. The Virtualiza9on eﬀect on datacenters 5. Where to Next with Cloud Compu9ng?