The ZITF is a multi-sectoral, multi-national expo which is widely recognised as the largest intra-regional trade fair south of the Sahara. This year’s exhibition will be held under the theme “Building value, Enhancing growth”.
The companies that will be exhibiting at the fair have been assisted by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance Scheme (EMIA).
The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country. This is done through provision of marketing assistance to develop new export markets and grow existing export markets, and identification of new export markets through market research, amongst others.
ZITF has a strong international orientation and will offer regional and international business contacts to the South African exhibitors.
ZITF will also get an opportunity to market their products and services, increase their market knowledge of Zimbabwe, increase exports of South African manufactured goods and services, obtain trade leads, and generate export orders. Also, by establishing their presence in Zimbabwe, the South African companies will be able to access other markets in the Southern African Development Community (SADC) region like Zambia, Democratic Republic of Congo and Angola,” added Thabethe.

The ZITF is a multi-sectoral multi-national expo which is widely recognised as the largest intra-regional trade fair south of the Sahara This year’s exhibition will be held under the theme “Building value Enhancing growth” The companies that will be exhibiting at the fair have been assisted by the Department of Trade and Industry the dti through its Export Marketing and Investment Assistance Scheme EMIA The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country This is done through provision of marketing assistance to develop new export markets and grow existing export markets and identification of new export markets through market research amongst others ZITF has a strong international orientation and will offer regional and international business contacts to the South African exhibitors ZITF will also get an opportunity to market t