SECTION A: COMPULSORY
QUESTION 1: 40 MARKS
Staff Motivation: Not so much a pyramid, more a slippery slope

My contact with my direct line manager is limited to irregular e -mails which are purely directional and/or informative. At no point is there any attempt to either help with my staffing problems or to acknowledge that these may be stress related. I t follows then that there is no form of motivation downwards from him to me, although it is taken for granted that I will be self-motivated and able to motivate my team.

In the highly competitive world of international air passenger transport, the bottom line is everything. As such all aspects of flight operations are subject to the rigorous cost benefit analysis known as revenue per kilometre flown. This has led to some decisions which would deeply disturb Joe Star. When he purchases an airline ticket he is taking part in a lottery – the element of chance being the availability of the flight, seat class of flight time of his choice. Joe Star feels that buying his ticket gives him this automatic right – but he should read the small print.

Price branding restrictions linked to historical marketing statistics allow airlines to estimate the number of passengers who will present themselves for a particular flight as opposed to those who will choose to exercise their flexibility muscle. For example, if 70 per cent of the plane’s capacity is made up of economy seats, a condition of which is that no changes are allowed, then it can be reasonably assumed that this group will travel on the given day or not at all. Flexibility to price ratio continues up the scale unt il the top notch ticket is reached. The high prices tag at this level promises that the airline will strive to provide the frequent flyer with all that he requires. Further statistics indicate that having made this investment he will almost certainly trave l since ceteris paribus, he has chosen to pay an inflated price to guarantee that he will reach his destination when and how he wishes.

Page 2 of 8
SSDTSemI/09-10

At this stage there remains only one small percentage of passenger statistics to be correlated and here restrictions linked to price again come into play, limiting the degree of usage of the flexibility muscle to the minority of passengers travelling ‘open -jaw’. These people will have paid a sufficiently large supplement in order to allow themselves the luxury of being flexible in their travel arrangements. As one would expect, this market segment has been shown to be most likely not to travel and it is this information which the airlines use in their calculations. Should, as it is likely, a proportion of this user group decide to change their plans, as is their right, then the airline would be faced with the economic disaster of high revenue seats flying empty and seriously reducing the company’s desired margin of revenue. In order to cover this contingency proactively the company chooses always to overbook these seats by the calculated percentage of passengers who will probably choose not to travel.

The above organisational difficulties are not new, however the system in which they operate has changed drastically both in the attitude to acceptable levels of passenger discomfort and in the variety and number duties which staff are now expected to carry out. As a manager in this environment Steve Prado faces many challenges daily, the most daunting of which is to find...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...﻿
CaseStudies in Middle Adulthood
By Gail Hall
BSHS/325
Professor Deborah White
September 16, 2014
As a part of the human service professional reviewing casestudies will be an important part of the job. Not only should we keep notes on every client but we could use them as a reference for future clients. The casestudies could become useful if past and...

...CASESTUDY SOLUTION
The Carter Cleaning Company
Ahmed Ali
ID: 11901
Chapter 4:
Job Analysis Continuing Case:
The carter cleaning company: The job description
1. What should be the format and final form of the store manager’s job description?
Answer: The format noted in figure 4-6 could be a reasonable format to use. Students may recommend
that Jen should include a “standards of performance” section in the job description. This lists the
standards...

...CaseStudyCasestudy methods
involve


Systematically gathering enough information
about a particular person, social setting, event,
or group to permit the researcher to effectively
understand how it operates or functions.
Casestudies may focus on an individual, a
group, or an entire community and may utilize
a number of data technologies such as life
stories, documents, oral histories, in-depth...

...CaseStudy Analysis
Diana Hamilton
Comm/215
April 16, 2012
Lyn Wolf
Title of Paper
Carl Robins, began working for ABC, Incorporated, about six months ago as a campus recruiter. This is considered a tough job, which involves many responsible. Carl had only been with the company for six months, but expressed he was ready to begin recruiting people. In early April, Carl recruited his first fifteen people. Those people would be working for...

...an unpleasant experience because she experienced antagonism by her store director, Ms. Munson. Ms. Munson resented Ms. Monet because she was “excluded from the hiring decisions.” (CaseStudy) Additionally, the store that Ms. Munson was in-charge of, ranked low in sales and “failed to meet its sales goals.” (CaseStudy) Ms. Monet desired to change the image of the store and turn its’ appearance around. However, whenever Ms. Monet...

...﻿CASESTUDY
A DAY IN THE LIFE
QUESTION:
1. How effectively do you think Rachel spent her day?
2. What does the case tell you ask what it is like to be a project manager?
Project is a complex, non-routine, one time effort that is limited by time, budget, resources and performance specifications and it’s implemented to meet the customer requirements:
This case shows a daily working life of Rachel, the project manager...