This is how much a Freddo is set to cost by 2030

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The Freddo – that frog-shaped lump of Cadbury’s chocolate much appreciated by those who don’t want a whole Dairy Milk but wouldn’t mind a little something-or-other now you mention it – originally hit Britain’s shelves in the mid-90s, when it was priced at 10 pence.

In 2016, the recommended retail price of a Freddo has risen to 25 pence, representing an increase of 2 pence a year since 2000.

According to a new report from Vouchercloud - the grandly-titled Freddo Index – if the cost had risen in line with inflation, a Freddo would now set you back just 15p.

If Freddo prices continue to rise at a consistent rate, by 2030 one of them will set you back an eye-watering 38p - significantly more than the 20p it would cost if the price had risen in line with inflation.

Credit:
Vouchercloud

When Freddos were launched they weighed 17g, growing to 20g in 2007, before shrinking back to 18g four years later.

The Freddo Report, inspired by the Economist’s Big Mac index, also noted that the price of the Beano had risen even more sharply than the Freddo:

Credit:
Vouchercloud

“Through a combination of covering their costs and ever-rising prices in similar products,” the authors note, “the price of a Beano Comic has shot up to £2.50 this year, compared to a gentle 52p in 2000.

“The inflation-appropriate price of 79p makes for equally saddening reading, too. In fact, the price of a Beano Comic, inflation adjusted, should only just be hitting the £1 mark in 2028 - while the price increase over the last 15 years suggests it’ll actually be closer to £4.”

According to Vouchercloud’s data, the price of Mars bars and cinema tickets are also making it increasing costly to splash out on traditional treats for kids.