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Cone Battles MWW for Palm’s PR

BOSTON The Palm, a chain of upscale steakhouses that is conducting a review for a national public relations agency, has cut to two finalists: Omnicom’s Cone and IPG’s MWW Group.

According to sources, 15 agencies were initially contacted at the start of the review in May. The Washington, D.C.-based client then cut six semifinalists, according to Randy Goldman, marketing manager at the Palm. Final presentations will take place on June 30. A decision is expected in July.

The Palm has not worked with a public relations partner firm of late. Media relations will be the new agency’s primary task, according to Goldman, who would not disclose the budget.

Known for the multitude of celebrity caricatures adorning its walls, the Palm operates restaurants in 23 locations around the country including Boston, Atlanta, Las Vegas, Dallas, Houston, Chicago, Los Angeles and Miami.