It'll make their money back but with the next movie, without JJ's direct pull, I can see a budget decrease.

Like whar I said before, Star Trek is both iconic and vulnerable. You got the attention of the public back in 2009, making Trek more accessabke than ever, then they should've exploited it while it lasts. Because once 'Wars' drops by, I can see the public saying 'bye toots' to Kirk as they jump into the convertible with Luke and Han.

It's not a flop, but having a reduced audience on opening weekend for a sequel is more than disappointing. Especially when the reviews are so good. This reminds me so much of when Prince Caspian came out. I think it was even the same weekend in May. The mid-May release has been a death trap for so many opening films.

__________________"I'm going to show you something beautiful. Everyone screaming, for mercy. You want to protect the world, but you don't want it to change. You're all puppets tangled in strings.......strings....... but now I'm free. There are no strings on me."

This movie will make decent money at the box office but the reason is performing less than expected is because this is an unusually crowded month. I don't remember a May being this full of summer blockbusters and the summer season hasn't really kicked off. Iron man 3, Great Gasby, This movie, then Fast 6 and Hangover part 3 this coming weekend. This movie has stiff competition so hopefully it does well this weekend because it might fall off next weekend with Fast 6 and Hangover 3. Shame because its a fantastic movie.

1. Loss of momentum, hopefully it will be re-gained with the release of TREK 3 in '16.

2. Much, MUCH weaker marketing than TREK '09. TREK '09 trailers were exhilarating and bold, Into Darkness' were far more bland and boring in comparison.

3. The idea of not revealing Khan, Trek's greatest villain in the advertising. Too bad Paramount/Abrams had to resort to the inane Mystery Box conceit again in marketing.

__________________

"We've always defined ourselves by the ability to overcome the impossible, and we count these moments. Those moments when we dared to aim higher -- to break barriers, to reach for the stars. To make the unknown known. We count these moments as our proudest achievements. But we lost all that, and perhaps we've just forgotten. That we're still pioneers, that we've barely begun and that our greatest accomplishments cannot be behind us -- because our destiny lies above us."

Clearly Abrams had a great amount of control in how this movie was rolled out. He was extremely secretive. They had the whole 1701 thing. The apps. Orci and Kurtzman worked on a video game that came out last month with the entire movie cast involved.

I think where they messed up was all the LOST mystery stuff they tried to do for this movie which IMHO doesn't work for Star Trek.

Apparently CBS was still releasing classic series merchandise etc, but I mean . . . so what? Did people not know a new live action movie was coming? It's not CBS' job to market this movie.

I do love the black out in point 3, only for you to go on and describe who it is in the next few words.

Eh. I don't think I'm being too specific & I'm also being subjective when I see "greatest villain".

Also, it's now 2AM, full coherency is hard to keep track of, lol.

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"We've always defined ourselves by the ability to overcome the impossible, and we count these moments. Those moments when we dared to aim higher -- to break barriers, to reach for the stars. To make the unknown known. We count these moments as our proudest achievements. But we lost all that, and perhaps we've just forgotten. That we're still pioneers, that we've barely begun and that our greatest accomplishments cannot be behind us -- because our destiny lies above us."

It's dumbfounding that the best Paramount could come up with for Harrison to say in the trailers was "you are not safe".

__________________

"We've always defined ourselves by the ability to overcome the impossible, and we count these moments. Those moments when we dared to aim higher -- to break barriers, to reach for the stars. To make the unknown known. We count these moments as our proudest achievements. But we lost all that, and perhaps we've just forgotten. That we're still pioneers, that we've barely begun and that our greatest accomplishments cannot be behind us -- because our destiny lies above us."

If there's one good thing to come out of this, maybe studios will stop with the mysterious Nolan/Abram approach to marketing. I'm getting tired of movies being treated as though they were matters of national security.

If there's one good thing to come out of this, maybe studios will stop with the mysterious Nolan/Abram approach to marketing. I'm getting tired of movies being treated as though they were matters of national security.

Seems to work well for Nolan. But JJ's approach just seems ridiculous. Especially when it came to Super 8.

__________________"You've failed, Your Highness. I am a Jedi, like my father before me."

If there's one good thing to come out of this, maybe studios will stop with the mysterious Nolan/Abram approach to marketing. I'm getting tired of movies being treated as though they were matters of national security.

You'll have to explain that one.

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Celebrating 75 years of Batman saving Gotham City.

Fanboys make excuses, real fans acknowledge screw-ups.

Do me a favour - don't break up my posts into multiple quotes when replying, I won't answer back.

If there's one good thing to come out of this, maybe studios will stop with the mysterious Nolan/Abram approach to marketing. I'm getting tired of movies being treated as though they were matters of national security.

I definitely agree.

Remember how LucasFilm did the exact opposite for Revenge of the Sith and it paid DIVIDENDS for that film?

Listen, I get you want us to be surprised, but don't treat this plot like its LOST. Cause it ain't.