Although she had no plans of starting a business, Anita Adetoye now runs a thriving beauty brand

Although she had no plans of starting a business, Anita Adetoye now runs a thriving beauty brand

Adetola Anita Adetoye, popularly known as Anita Brows, is the Creative Director of Anita Brows Beauty. With over seven years of experience, she has singlehandedly built an award-winning brand in the beauty industry.

Talking about her journey into the world of beauty in an interview with The Guardian, she said, “I’ve always been experimenting with makeup from my final years in secondary school. I remember my mum buying me a makeup set that had everything from lipstick to eye shadow to blush, powder and highlight. I would practice on my sister, my aunties and friends with no intention of doing it professionally. I brushed off my skills on Youtube and posted pictures on my social network pages with no intention of getting into the business. After a while people would call to ask how much I charge to do their makeup professionally. I would say my passion and not the money motivated me.”

What’s her secret to success?

“I try to make my clients look like a better version of themselves and not a different person, entirely. It is constantly said that less is more and I believe in that, majorly. My company slogan is ‘Beauty Knows No Bound.”