About

MBA in Marketing

About

The College of Business Administration at Al Falah University in Dubai aims to become a competitive College and internationally recognized for its competent education, consultancy, and research services. The College provides the students with the vision and practical tools to enable them to become distinguished leaders in business, management, human resources, accounting and marketing; some at the undergraduate levels and others at the graduate level. The students are nurtured with the intense foundation in both the theoretical and applied aspects of the relevant courses in their specialized program of study. At the graduate level, the students are secured by being exposed to teaching at an advanced level to distinguish them among others in their majors.

The College arms the students with the vision and practical tools that enable them to be privileged in human resources discipline. The students are provided with a strong grounding in both the theoretical and applied aspects of marketing and other relevant courses.

The program prepares students for their roles as potential senior managers while achieving an immediate improvement in managerial performance. Being practical in nature, the theory is related to the practice of providing ‘better solutions’ to business problems and opportunities.

The proposed Master of Business Administration (MBA) is structured to generate graduates that will reveal a leadership, skillful application of business principles, and conscientious understanding of the impact of business on society and the environment.

The MBA Program is designed to develop strategic, behavioral, and technical competencies that enable individuals to be superior performers in their business environment. The program focuses on providing educational experiences that prepare students to effectively engage in issues at the intersection of business and society such as ethical business practices, globalization, and technological change.

Pre-MBA Courses

Applicants to the MBA Program are expected to have an appropriate background with demonstrated proficiency in mathematics, economics, and various business areas. Prospective MBA students who do not have proficiency in the required foundation areas may enroll as Pre-MBA students while completing the necessary foundation courses.

Course No.

Course Title

Prerequisite

Cr

0501501

Principle of Management

None

--

0502501

Principle of Accounting

None

--

0509501

Principle of Economics

None

--

0504501

Principle of Marketing

None

--

0509502

Principle of Statistics

None

--

The MBA program has four concentrations:

Business Administration

Human Resource Management

Marketing

Accounting

Goals

Verbal and Written Communication: express beliefs, judgments, and investigation articulately, influentially, and efficiently, exploiting different approaches and methods including presentations within given time restriction and obvious and brief information and business texts.

Management and cooperation ability: connect in team activities and to strive in the realization of a general goal. Identify the strengths and weakness of others and engage them to achieve the goals set forth.

Basis Business Knowledge: expand skill sets to incorporate the principal concepts and multi-specialized methods to business decision making, including the major business proficiency accounting, finance, marketing, management, operations, human resource management, and technology.

Ethical Orientation: Evaluate and identify conditions of ethical and moral problems and concern, understanding appropriate principles of human conduct, effects of various behaviors on others, and ethical codes and standards, in developing personal principles and values for dealing with such issues and situations.

Objectives

Students will express the skill to communicate in group settings, commenting, raising questions, and otherwise participating correctly in official and informal discussions

Graduates will demonstrate proper group methodologies to lead a team task that results in effective performance

Graduates will analyze unproductive business performs that result from poorly integrated business processes

Graduates will formulate sound proposals for improving integrated business processes

Graduates will implement a systematic method for solving business problems

Graduates will assess the financial statements and documents to support business decisions

Students will use proper methodologies in collecting and analyzing data relevant to managerial decision-making

Students will demonstrate ability by being able to understand analytical results

Program Learning Outcomes

On successful completion of this program the graduate will be able to:

Knowledge

PLO 1- Demonstrate communication skills orally and in writing to general and specialized audiences using media and IT tools.

PLO 2- Describe the core business disciplines from people, economics, selling and managerial perceptions crucial for administration organizations in a complex environment

PLO 3-Assess the organization’s managerial options and decisions making at the tactical and operational altitude

PLO 4- Evaluate and develop marketing methods designed to serve business to business and industrial marketing structures