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I don't usually write about these, because they're almost always over produced and riskless affairs promoting me-too and banal products.

But, consider this new book promo from O/R. They're also giving 20% off to Google employees, which is a clever touch.

And then amuse yourself with this pitch perfect ad from GE. Big-time ad execs could never run something this self-aware on TV, but of course, we don't need TV anymore. Not when people (instead of networks) spread around the stuff we choose to watch.