BUTANE – INDUSTRIAL GROUP (BIG)

DUBAI

A commitment to Innovation and excellence in product and service quality, has been an essential cornerstone of BIG’s success. Currently, BIG manufactures a wide range of models of water heaters, comb-boilers and radiators to satisfy the varying needs of their customers. Continuous improvement in product performance, efficiency, reliability and safety during its 60 year history has secured BIG’s position as the first choice among consumers.

Our approach to the BIG brand was to focus on the imaginative/emotional as apposed to the functional/rational. The essence is based on converting physical warmth into social warmth. We worked with the existing identity and built a compelling look and feel around the very idea of “warmth” by communicating benefits rather than product features.

Branding Scope:

• Brand Strategy

• Brand Development

• Brand Guidelines

Beyond Branding Scope:

• Campaign Development

BUTANE – INDUSTRIAL GROUP (BIG)

DUBAI

A commitment to Innovation and excellence in product and service quality, has been an essential cornerstone of BIG’s success. Currently, BIG manufactures a wide range of models of water heaters, comb-boilers and radiators to satisfy the varying needs of their customers. Continuous improvement in product performance, efficiency, reliability and safety during its 60 year history has secured BIG’s position as the first choice among consumers.

Our approach to the BIG brand was to focus on the imaginative/emotional as apposed to the functional/rational. The essence is based on converting physical warmth into social warmth. We worked with the existing identity and built a compelling look and feel around the very idea of “warmth” by communicating benefits rather than product features.