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Content is king, and like a boss, the king has reigned supreme for a while now. And it makes sense. Content is a powerful thing. Essentially employed as the brands ambassador, content communicates the company’s vision and mission at every turn, all the while capturing the attention and imagination of its target consumer.

If content is done right it will pique both interest and click through action. This means sales. Eventually, if you keep doing it right and find your way into your consumers heart, you will win brand loyalty. Bingo, Cha-Ch’ing, viola and bulls-eye. Brands want the loyalty only a consumer can provide, and that is nurtured by entertaining, informative, creative, pertinent, tailor-made content.

Nobody wants to run from a hard sales pitch. Those days are long gone. Content is no longer long, boring articles with no breaks, or headings. It now comes in easy-to-digest, informative, entertaining, personalised, bite-sized pieces. Content is morphing into, and incorporating, many new forms of media as well; such as animation, white boards, videos, live videos, memes, photos etc. All of these variations add interest and engagement to the content, making it unique and personalised, spawning a …

Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities.

However, the current online marketing landscape presents robust challenges. For instance, it is estimated that 200 million internet users now have ad-blocking software installed, while click-through rates for both display ads and emails are falling year on year. With this in mind, here are some top tips to improve your online marketing.

1. Mobile optimisation is now essential. Marketing experts have been hammering this point for years, but Google searches originating from mobile devices have now overtaken those from desktop computers for the first time. This means that your website and advertising methods should be designed with mobile users as a top priority.

2. You should set up your local Google+ page. Doing so can bring about a number of benefits, especially for businesses where local custom is important. Make sure you include your business’ address, phone number and other contact information so that you appear in …

There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and its importance for your website.

What exactly is link building and why is it so important?

Building links relates to writing quality articles and using them in getting links to your website. It is the process of building inbound links for a blog or website through search engine optimisation. Without the right keywords, it will be impossible to gain high ranking on popular search engines. If you want your brand to compete and thrive on the Internet, you will need to come up with a high number of inbound links in order to determine your Google page rank.

What are the benefits of link building?

Once you have launched your website, it’s always advisable to start working on link building so that your website can gain more exposure on search results. Link building will not only give your blog more visibility, but it means that …

While most businesses have websites these days, not all are of the same quality. Many are spam-ridden eyesores that have visitors heading straight back out the virtual door vowing never to return. A professional business website, by contrast, is one that is designed to offer visitors a pleasant experience and to enhance the business in a variety of ways. Here are just eight reasons why your business needs a professional website.

1. Enhance your business reputation
Professionally designed business websites sites present useful information on pages that are clearly laid out, easy to navigate and are visually attractive. Visitors can easily find what they’re looking for, and they gain a positive impression not only of your website but also of your business as a whole.

2. Increase your visibility
A professional website increases the visibility of your business because it will have been made ‘search-engine friendly’. In other words, search engines, ‘seeing’ the professional quality of the website’s content and structure, will rank it high in search results in response to relevant searches. The result is far more potential customers.

3. Economy
Unless you’re very knowledgeable in the field of commercial website design, making your own site in order …