Some people have very strong opinions about this such Jakob Nielsen who says:

Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s work. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But they don’t build sustainable value.

We have pointed out in our previous post that in Europe at least, people are less likely to check corporate e-mail on weekends than during Tue through Thur. For other regions this might differ.

When will the blog be successful?

Apparently it’s really easy to get zillions of subscribers to any corporate blog. Just follow a few steps, work hard and write good content. I know this, because I read it every week on various pro-blogging sites which are keen to dispense the wisdom of their own success whilst making you feel inferior for having less than 20,000 RSS subscribers.