Tuesday, 10 October 2017

The Character of 1938. The Smoothness of 2018.

TFWA World
Exhibition sees the global launch of a new limited edition Stolichnaya® 80th Anniversary vodka,
introduced to celebrate the brand’s 80th Anniversary. Bringing
together three ingredients – wheat, rye and buckwheat – to create a vodka with
an unrivalled sense of indulgence, it combines notes of spicy aniseed, vanilla
and crème caramel with a delicate texture, a rich sweetness and a light, dry
finish.

Describing the
launch, Stoli CEO Hugues Pietrini comments: “To celebrate our 80th
Anniversary we set ourselves a challenge: could we create a limited edition
vodka that combines this unsurpassed smoothness with a little of the character
of a 1938 vodka? After countless distillations, we arrived at a winning liquid
and a major innovation: Stolichnaya 80th Anniversary, a vodka made
from wheat, rye and buckwheat.”

At the heart of this unique vodka is
wheat, delivering Stoli’s trademark purity and drinkability. Rye is harder to
distil than wheat, but the reward is an added dimension of taste and character.
Buckwheat is even more challenging: despite its name it is not a wheat (or even
a grain) and it behaves quite differently throughout the vodka making process.
However, the hard work is worth it: the buckwheat adds an extraordinary level
of creamy smoothness to the final spirit.

These three ingredients have been
crafted into a vodka that can be enjoyed mixed long or added as an element of
individuality to any vodka cocktail. But perhaps the purest way to celebrate 80
years of Stoli is to enjoy a chilled shot with one’s oldest friends.

Stolichnaya 80th
Anniversary Vodka is being released in limited quantities and is destined to
become a collector’s item. It is presented with a unique bottle closure, a
two-part front label printed on specially prepared craft paper and a unique
presentation box. This extraordinarily smooth vodka is being released in
limited quantities with a unique bottle design and exclusive presentation box.

The decision to
launch Stolichnaya 80th Anniversary Vodka at TFWA World Exhibition
reflects the importance of the channel to the brand. Adds Pietrini: “Travellers
are continuing to treat airport shopping as an opportunity to ‘trade up’ and to
try something new and unique. Travel retail is the perfect environment for
limited editions such as Stolichnaya 80th Anniversary Vodka and TFWA
World Exhibition the perfect platform to showcase this highly original
collector’s item.”