Webinar Registration

Retail Marketing: Integrated Retail Campaigns That Sell

One-hour, Live Online Webinar Tuesday May 24, 2011 at 3:00 PM Central Time Central Time

Retail campaigns are now a mainstay of client integrated marketing programs. From Mass Merchandisers to Supermarkets to Convenience Stores to General Retail, in-store events are expected to be a purposeful element of a brand’s overall marketing strategy. At the end of the day, the client doesn’t much care if they hire a promotional company to execute the campaign and spots get placed on the local station to promote the campaign, or if a station executes the campaign and spots are part of the deal. Because for the client, it’s not about the media; it’s about driving sales, driving traffic and engaging and changing consumer behavior.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.