“We're getting heaps of submissions, but at the same time we want to make sure everyone gets an opportunity to submit with the busy holiday season staring us in the eyeballs," Powersports Business editor in chief Dave McMahon said. “Basically, if you're 2019 product lineup has one that could be best described as 'nifty' and builds dealer profitability, we need to hear about it."

The Nifty 50 products and services for 2019 are meant to drive dealer profitability, and are selected by Powersports Business editors. No testing of products is done. In addition to the niftiness in their respective segments, the dealer’s profit margins are included in the application process and are considered for selection.

To be eligible, products and services must be new or substantially improved from previous years and be ready for delivery in calendar 2019.

In addition to receiving a certificate that honors their 2019 Nifty 50 selection, winners will be featured in the February edition of Powersports Business and listed in a PSB-produced e-blast to the industry following the publication of the magazine.