Cord Cutting

… YouTube offers new TV service. What’s the catch? YouTube recently announced that they would be getting into the broadcast TV game by revealing their new service called YouTube TV. Launching later this month, YouTube TV will be offering live streaming of the four major broadcast networks along with some other cable channels for $35 a month…

… Some towns considering a Netflix tax Did you ever notice that when it comes to cable options you’re pretty limited to one cable company in your area? That’s because municipalities usually enter into exclusivity arrangements with cable companies. This is why one town can have Comcast while the next town over could have Time Warner or Cox…

… is that Netflix could use some real competition. Once the darling of the cord-cutting movement Netflix has recently been shown not to have access to all the movies that users feel they should. So, if Google offers an alternative to Netflix, this could cause Netflix to step up its game. Competition and choice is usually good for consumers. On the other…

… FCC proposal attempts to free us from the cable box It’s no secret that cable TV is expensive and shows no sign of ever decreasing in price. The cable companies make a big chunk of that money for the rental fee they charge customers for the cable box. The cable box has been a fixture of cable TV since the late 1970s but if the FCC has their way…

… people are cutting the cable cord. It has less to do with the programming available or the advertisements that networks are using and much more to do with the price of service from the cable companies themselves. This is driving more people to forego cable or satellite television and instead consume their favorite content on their desktops or mobile…

… increased by 90 percent over the last two years. Tablets have grown at a respectable pace as well—64 percent—and shouldn’t be forgotten amidst all the mobile hype. Desktop’s 16-percent growth pales in comparison to both, but the platform is still widely used. Overall, it’s apparent that, as people continue to cut cords and traditional media…

wsj.com - The latest round of earnings from major media companies is stoking fears that as more consumers drop their traditional pay-TV services, the long-term health of the industry’s biggest players will be threatened.

Published 1 min ago 25 The Hispanic market, namely the young Hispanic market, has recently taken the cord-cutting theory by storm. Spanish is the second most popular language spoken in the United States and this fact is becoming widely evident in the types of shows that the Hispanic market wants to see.

() There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics.