Today, companies are recognizing that being able to deliver a high-quality customer experience through call center integration is of major strategic value to the organization. Revenue generation and customer loyalty/retention are key objectives of the call center integration. Accomplishment of these objectives requires an enriched, personalized, and consistent customer experience across all business channels. Many organizations discover, however, that their representatives are severely limited because systems are difficult to use and are not integrated.

Jacada is also the leading solution for integrating new CRM solutions, such as Siebel and PeopleSoft, with existing back-office systems – providing access to corporate systems such as billing, inventory, accounts payable/receivable, sales, customer service, etc. As a result, Jacada customers are realizing major reductions in training time, costs, and errors; improving employee productivity and retention; and ultimately delivering higher levels of customer satisfaction.