27/05/2016

Be serious about your LinkedIN profile photo

I use LinkedIN - the business world's social media - every day. And 8 out of 10 times a profile is accompanied by a very bad "selfie" taken with a bad mobile phone camera. Funny selfies or snapshots belong to Facebook. If you are serious about your professional life and LinkedIN profile then you not only curate the text but also go for a professional profile portrait - as you would look to a job interview or at a meeting with a big client.

Inger Marie Jensen - who I know from my tenue at Copenhagen Business School where we both has been involved in the Executive MBA-program, asked my to "do a proper business portrait".

The lighting set-up is simple: Using an Elinchrome D-Lite-it 2/4 To Go Kit I mounted a beauty dish as main/key light and a rectangular soft box to lighten the back drop from left to right adding a light fall off to her left side and creating a soft gradient. Equipment wise I used a Nikon D810/MB-D12 and a Sigma AF 70-200mm f/2.8. The back drop is toned "platinum". Camera and lens was attached to a Joby Sling Strap - otherwise my back who hurt for several days hurling around this equipment.