Key

Once you finish with your Targeting Configuration and save it, it will take you to the Ad Configuration.

Once there, the first thing you are going to have to choose is the ad type. Below you'll find a description of each ad type:

Image/Flash

If you have a non rotating tags campaign, you can use the Image/Flash ad type:

After naming the ad, you will be able to select if the tag supports secure traffic or not:

Image RemovedImage AddedNext, select the Ad Size, set up Landing URL's, which is just an informative field, it's not where the user will be sent to once they click on your ad, but it is the final destination of all the click through process.

Then, you should insert the Click URL (which could be the same as the landing or a click through link, this is the actual "href" of the Ad. After that, upload the creative itself.

If you use this Ad Type, keep in mind that you won't lose your tracking capabilities, since you will be able to track your results with the 3rd party tracking pixel, where you can enter your script:

You can also implement a Conversion Script or a Postback URL in that section. You can find examples of how to implement it by clicking on each field of that section.

After that, if your ad includes any of the parameters seen below, then you have to check it in this part:

Finally confirm you will not run malware through Taggify's network and that all ad parameters submitted are accurate:

And you can save your ad.

Iframe / Script tag

If you are running rotating tags, then you can select either one of the following options:

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After naming the campaign, you can select if your tag supports secure traffic or not:

And then select the ad size of your ad:

Moving forward, there's a Landing URL's field, which is just an informative field, is not where the user will be sent to once they click on the ad:

If you selected the Script Tag option, you can insert your Javascript tag:

Or, if you selected Iframe, you can insert the Iframe URL:

Below either one of those last two options, there's a 'check all available macros' button that you'll find useful to look for the macros you need to implement:

It's very important that if your ad is and InBanner video ad, you should check it in the Parameters section (see above) if it's user initiated or auto play.

Keep in mind that there's a higher risk of discrepancy if you upload an In Banner campaign, rather than an In Stream campaign. But, there's also more traffic for In Banner campaigns, than for In Stream campaigns.

After that, if your Ad includes any of the parameters seen below, then you have to check them now:

Finally confirm you will not run malware through Taggify's network and that all ad parameters submitted are accurate:

And you can save your ad.

Vast

If you want to upload an In-Stream/Vast campaign, then you should select this Ad Type option:

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After naming your campaign, you can select if the tag supports secure traffic or not:

You will have to select the player size. It is advisable to check all sizes, in order to have access to more inventory:

The Landing URL'S:

And the Vast URL:

As you can see in the screenshot above, there's a 'check available macros' button where you can find all the macros you can insert in your tags.

Then, you will have to select the parameters that fit your Ad:

...

Finally confirm you will not run malware through Taggify's network and that all ad parameters submitted are accurate:

And you can save your ad.

HTML5

When you need to run an HTML5 campaign, you should select this Ad Type option:

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After naming the ad, you can select the Banner Ad Size:

Image AddedIn the Click URL section, you should insert the URL where the user will be sent to once they click on your ad:

Image AddedAfter that, you should upload your .zip file. It's important the Zip file you upload includes a index.html. The files supported are PNG, JPG, GIF / CSS / JS:

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As you can see in the screenshot above, there's a 'Check available Macros' button where you can find all the macros you can implement. Keep in mind all macros should be written in lower case and between {}.

If your Ad includes any of the parameters seen below, then you have to check them now:

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You need to upload a Creative Preview of the ad:

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And finally confirm that you will not run malware and that all parameters submitted are accurate:

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After that, you can save your ad.

Required macros

When you are uploading your tag, you should always include the macros you want to pass to your adserver. Our macros will always be wrapped with { } and in lowercase. E.g.: {device}

It's not mandatory to select macros under the 'Use required macros' section. This checkboxes are only there for when you want to exclusively target traffic that contains such information, hence excluding null or blanks. This comes in handy for metrics that can be missing in some bid requests, like: coordinates, carrier, etc. So, you should only use the 'use required macros' section when you want to buy traffic that comes with the information you selected there.

For example, if you set it like this:

Is because you ONLY want to target traffic that comes with the {ifa} information.