PAN was the god of shepherds and flocks, of mountain wilds, hunting and rustic music. He wandered the hills and mountains of Arkadia playing his pan-pipes and chasing Nymphs. His unseen presence aroused feelings of panic in men passing through the remote, lonely places of the wilds. Text found at www.theoi.com. Illustration by beetroot.

Beetroot exhibits at ESP Gallery in Thessaloniki. Hand vs code, pluralism vs minimalism, concept vs execution or just photography vs illustration are some of the oppositions that designers encounter during the creative process. Some already applied in commercial projects and some originally created for this exhibition, the presented artworks will be in pairs emphasising the oppositions between them. A while before the opening a lecture will take place.

Thessaloniki wants to be the European Youth Capital for the year 2014 and Beetroot supports! And this new logo and visual identity wants to inspire the youth of the city to involve, engage and support this initiative. The “head” figure leaves no doubt that it’s a project that concerns youth and optimism. Custom made typography is used in order to visualize the energy of today’s young people and the connection of Thessaloniki with the contemporary life.
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“Photobiennale – Sites”, a retrospective presentation of the Photobiennale Topos festival, consisted of 2330 works, by 266 photographers from 36 countries.
This gesture responsive system is an interpretation of the massive amount of works, grouped on an intelligent grid system, which in turn makes the visual contact with each work more feasible and attractive to any visitor.
The system is installed at the entrance of the Museum of Photography of Thessaloniki, thus challenging the visitors to explore by moving a fancy physical element(bright green wooden frame) across a table with the names of 63 photographers and presentations on it. When the visitors point at a specific presentation with the frame, a webcam installed at the top of the table, targets the position of the frame and the Processing-Max/MSP/Jitter based software begins the slideshow of the selected presentation, projected in front of the table. The software also synthesizes sounds whose parameters are associated with the gestures that the visitors make in order to make a selection, immersing them in the act.
The structure being part of the “Photobiennale – Sites” and Museum of Photography of Thessaloniki visual identity, consists of elements of it such as the frame, the typography and the aesthetics in general.