The Problem

The issue for developers, Crest Nicholson, was how do they make such a large scale development feel personal to potential buyers and how do they differentiate from other similar new build developments in the area?

The Solution

Our strategic and creative approach has provided the inspiration for a new community in which thousands of people will live.
Finberry is not just a housing development. It's a way of life. A place to put down roots and feel part of a community. We created a brand toolkit to ensure that we embedded the spirit of that vision in everything we produced, from emails and brochures to ad campaigns or signage.
A development of this size doesn't happen all at once! As the overarching place name of Finberry was established, each phase was given its own unique name with visual styling to clearly show that it belonged to the Finberry development.
It was also important to maintain the vision of idyllic village life, a safe community with clean air to breathe, as this will always be attractive to people buying a new home.