A salon owner I know recently contacted me because a new salon was opening up in the same small town with a very similar name. It’s a common problem which you can’t do too much about – especially if the salon name is different.

During November, we ran a Facebook campaign that revolved around giving people a reason to share our Page and it soon became our most successful marketing campaign to date on Facebook, with a 7% increase in “likers” and a reach of over 6,500 people.