The same company that spurred the growth of portable music players may be able to capture the critical attention of younger consumers, said Bryan Gonzalez, a technology specialist at the Entertainment Technology Center at the University of Southern California.

“Why can’t we apply that to everything we carry around with us, including textbooks and newspapers?” Gonzalez said.

Elsewhere on the 3D front, Panasonic announced that it will work with Anschutz Entertainment Group (AEG) to create a 3D production studio at AEG’s L.A. Live complex in Los Angeles and that it will collaborate with the Entertainment Technology Center at the University of Southern California to study the psychophysical effects of 3D viewing in the home and create production guidelines for 3D content.