A big mural for a very big launch for Alfa.

In order to let everyone know there’s a brand new SUV in town, Alfa Romeo decided to hire these talented guys to hand paint a massive mural of the Stelvio on a building in Los Angeles. The work of art (if you’ll allow us to call it this way) was created to celebrate the Stelvio Quadrifoglio’s debut at the auto show in the City of Angels last month.

The Stelvio has certainly been a long time coming as Alfa Romeo is among the last automakers to hop on the SUV bandwagon, which is now more popular than ever. Another FCA-owned company, Maserati, already has the Levante, while Ferrari isn’t willing just yet to give its prancing horse a pair of stilts.

Even more SUVs are on the way, with Rolls-Royce preparing the Cullinan for a 2018 launch when Lamborghini will come out with a production version of the Urus to serve as a spiritual LM002 successor.

Getting back to Alfa, FCA’s most recent roadmap for the brand indicates two additional SUVs will be out before the end of the decade, and a trademark filing suggests one of them might be called “Kamal” after the namesake concept from 2003. These will come after the launch of a fullsize sedan positioned above the Giulia and will be followed by two mysterious specialty models and a new hatchback, likely a Giulietta replacement.

Meanwhile, the Stelvio will go on sale all over the world in 2017 with an engine lineup expected to mirror the Giulia’s. Alfa says the top-spec Quadrifoglio variant with its Ferrari-derived biturbo 2.9-liter V6 is now the fastest SUV ever on the Nürburgring, completing a lap of the challenging Nordschleife track in 7 minutes and 59 seconds.

Pricing details have not been disclosed, but expect the Stelvio to command a significant premium over its Giulia sedan counterpart. Both of them are riding on the new billion-dollar Giorgio platform set to trickle down to other models part of the FCA portfolio.