People are eating dairy and soy protein, but will they go for collagen and ant eggs?

BakingBusiness.com,
3/24/2014

by Jeff Gelski

CHICAGO — Thanks to PepsiCo, Inc., collagen soon may emerge as a popular ingredient in protein-packed products, said Kantha Shelke, Ph.D., principal at Corvus Blue, L.L.C. Ant eggs may be another protein choice for formulators and restaurant chefs, she said.

Dr. Shelke spoke about these and other protein sources March 21 at the Institute of Food Technologists’ Wellness 14 in Chicago.

“Americans are gobbling up protein like it’s their last days,” she said.

If consumers see a product contains protein, they may not bother to read the ingredients list or the Nutrition Facts panel.

“They buy it,” she said. “They assume it is good for you.”

People assume the protein will keep them full and avoid overeating. Protein promotions may change consumer mindsets from guilt to pride, she said. If moms know an ice cream has protein, they may feed it to their children.

“They don’t think of it as a sugar product,” she said.

Collagen, already in many dietary supplements, is an emerging protein source. Dr. Shelke said PepsiCo, Inc., Purchase, N.Y., is working on a product that has collagen as an ingredient.

Protein may come from insects, too. Crickets and mosquito eggs are sources, Dr. Shelke said. She added a kilogram of grasshoppers has as much protein as 10 hot dogs. Escamoles, a dish featuring ant eggs, soon may become a popular delicacy at restaurants.

“They are limited by off taste, aroma and definitely by consumer ‘squeamish-ness,’” she said of insect protein sources.

Formulators often select dairy and eggs as sources of protein, as Greek yogurt sales verify. People have become accustomed to the flavor of dairy or egg, Dr. Shelke said. They expect yogurt to have the creamy texture and particular taste profile that comes with milk, which makes it difficult to replace milk with soy milk or rice milk.

Product formulators, however, may like the 30% to 50% difference in the price of plant-based sources versus the price of egg-based or dairy-based sources, she said.

A beany flavor continues to be a detriment for soy protein, Dr. Shelke said. Pea proteins are non-bioengineered, but they may have an unwanted beany, grassy flavor. Potato proteins are non-allergenic and gluten-free, but they may come with a supply or price issue.

Dr. Shelke said algal proteins may show up first in hunger relief foods since they are inexpensive. These proteins have a bland taste and show promise as replacements for egg proteins.

Dr. Shelke gave two examples of how industry may improve its promotion of protein ingredients.

“I’m amazed at how the food industry names its ingredients,” she said. “Your ingredients sound more like auto parts.”

She said ingredient names often involve letters and then a number next to the letters. She added the terms isolates and concentrates may turn off people unless they are body builders.

“When are you going to name your ingredients that very quickly tell (consumers) what it is?” she said.

She added the proliferation of protein sources may have confused product developers and marketers.

“Suppliers have done a terrible job confusing their market and their target audience with conflicting information,” Dr. Shelke said.

Protein suppliers often talk about how a competitor’s protein is not as complete as their protein.

“There’s plenty of room in the protein business,” Dr. Shelke said. “If protein suppliers would support each other, you’d get a much better reception from the product developers.”