leo burnett toronto - an advertising agency thinks out loud

The doctor is in

Well this was a nice surprise... none other than Dr. Robert Heath himself has weighed in on the pre-testing conversation that Millward Brown's Nigel Hollis and I had started. You can read Heath's comments below the post here.

UPDATE: Another industry luminary, Erik DuPlessis, as well as Nigel again have both weighed in again in response to Heath's comments back over on Nigel's blog (scroll to the bottom of the comments). There's some great discussion on emotional vs rational decision making.