Andrex Global Sanitation

Global SanitationAndrex

This film commissioned by Andrex, raises awareness around their partnership with UNICEF and their support of Community-Led Total Sanitation programmes.

Our approach was to create a disruptive digital film that brought the developing world sanitation issues into UK family homes. The film draws attention to toilets, something many of us take for granted, yet millions go without.

We created an emotional connection with UK audiences and drew attention to the dangers those without basic sanitary needs must confront everyday.