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On the 9th day of #techmas @badassebs sent to me, 9 Video Portals

The times they are a-changin’.

This post seems to be older than 5 years—a long time on the internet. Dated info and offers may no longer apply. Some technical info might be outdated. Please feel free to post a comment with any updated info .

Everyone needs to thing about video in their business model.When I decided to “gift” this list. I checked to ensure the sites were still valid. In researching I came acrossa site that showed almost 2500 video startups with an average valuation of 3.9 million! Among the existing platforms were video companies specializing in monetizing, discovering, curating, advertising and marketing. editing, processing, streaming, conferencing, animating, storytelling. collaborating, presenting, teaching, telepresence, interviewing, crowdfunding, monitoring, lifeblogging, gaming, discovering, analyzing, broadcasting, distribution and streaming – (live, on demand, real-time, asynchonous, interactive, simultcast… across all niches and sub niches.

I stuck to just 9 solutions but if you add your name to the email subscription list at the bottom left of this page (footer at www.bonniesandy.com) we’ll be sending out more info in our newsletter and hosting discussions specific to this.

So I actually had to refresh and again familiarize myself with the players.

Here are 9 noteworthy video examples of what is possible.

Content curation and distribution

1- Vyer Film is an Indie Film Catalogue – More than distribtution for independent films, they connect with audiences. 70% of our revenue is remitted back to the filmmakers, which means we return more money per subscription than any other streaming service. http://www.vyerfilms.com/

What they do – aggregate video streamed content

Business model Subscription

2- Screening rooms for creators – Repurposing of video in real time.. Videos shown are never archived, and the experience you have – with real-time audience chat, creator Q&A, and posted photos – is entirely unpredictable. Make money by turning your footage into a digital show. www.2ndline.tv

What they do – Allow consumers to buy, rent or subscribe to premium content

Business model Commissions

Presentaion Formats.

7- SHOWstudio opens up the studio of designers and artists, allowing everyone to not only witness the creative process, but to respond and contribute creatively, documenting, communicating and evaluating the results. Essentially it is a modern fashion presentation gallery, platform, studio, offered in a digital format. Since 2000 they have explored the moving image in the digital age

9- Irocke is hub for live streaming music concerts. While they do not themselves host livestreaming events, the site features embedded live streams from such sources as Ustream, YouTube and Justin.tv… Irocke invite link

Agregator of live streaming events

VIDEO In BUSINESS

I started looking at video for the creative cottage industry in 2006/7 and was able to stream video footage when my brother wrote one of the first video plugins for Mambo (now Joomla). I remember really being discouraged when a colleague told me then, that video would never “sell fashion”. Yet in Feb 2011 I spoke at the first TV Goes Social event. . In the summer of 2011 I turned on a Mac and streamed an in house fashion show live from a Brooklyn Boutique. That came only by exploring “live video” with other artisans soince 200 8/9. It culminated in 2011 when I helped dancers hack (DanceHackit) together a live simultcast, asynchonous (we learned the lingo) Improv, bringing dancers from 4 “hubs”across US, Africa, and the Caribbean dancing to one track streamed via Skype, live, in real time, to viewers across the globe. Today there is still a lot to do, the possibilities are only limited by your imagination..

We knew it could be done… the challenge then and now is not just developing an ecosytem to sustain the shift but helping our creative BELIEF there can be leaders witin this sector and giving them the tools and support to build out! Since 2011 my focus has been on exploring what was needed to develop various aspects of that ecosystem.

When I started compiling this list a lot of the companies I was familiar with those I met circa 2009-11 at various NY industry meeting, conferences and meetups were out of business. Not because there concepts were invalid but the ecosystem needed to support them did not exist! Even today you’d be surprised how many video ‘experts” have no idea of the scope and potential and with Android Tv set to be on TV sets by next year… well!

Here are few of my favorites that no longer exist!

www.constellation.tv a virtual video cinema for indie films – scheduled life stream of indie films that could have been be viewed virtually with frinds/audience across the globe.

Www.VYou.com their video selfie platform took you inside the creator’s space…

www.Shelby.tv Shelby TV took videos from across the web and organizes them based on the user’s preference

We all can still benefit from these concepts. So how do we make “potential” part of our culture.

ADAPTING AND ADOPTING technology in to your workflow.

I am surpriesed how many, even video professionals are NOT AWARE of the inricacies and opportunities. Video is not just for marketing. it is one of our ESSENTIAL digital communication tools

Our Fashiontech Openlab is really a creative tech opportunity as we will explore the pros cons how to and impact of these technologies on our business models. Just in video alone the core basic types, one needs to simple grasp is the type of videos that can be created, be they;-

Can the customer seethe info across all their devices and what is the workflow needed to achieve the desired result!

Apart from “Making and Marketing” there is the hosting, encoding, transcoding. tracking, distributing. All before you can consider :- “is it worth the expense” or rather how can we realistically adopt new technologies.