Guide to Building a Successful Product Marketing Team

Learn how to source, hire, and grow your product marketing team.

Every hiring manager wants to hire the most talented product marketer, but that’s not always easy. There are a lot of factors that contribute to a great product marketer and a great product marketing team.

In this guide we will walk you through:

Key Hiring Challenges

Backgrounds of Product Marketers

Job Description Templates for PMM with Different Responsibilities

Key Skill Sets of Product Marketers

How to Structure Your Team

This guide will dive into everything you need to help you build your dream product marketing team.