Did Google Turn Back Panda 2.5?

Only little over a week ago Google threw Panda 2.5 into the US market. That latest update gave food to a lot of discussion. Some sites seemed to be hit by the update which might not have supposed to be hit. The Next Web for example was mentioned, even though the people at the Next Web themselves didn’t see a direct consequence.

Now it seems as if Google has reversed the Panda 2.5 update. Searchmetrics tells us they are seeing a large-scale recovery in ranking data before and after Panda 2.5.

Searchmetrics notices that out of 30 domains featured in last week’s list of losers, 10 could recover 80-90% of their visibility, with another 10 even surpassing their pre-panda 2.5 reach. You can find a list of ranking data before and after Panda 2.5 update.

Usually Google wouldn’t turn around an update this quickly so it seems as if something special is going on here. We got pointed at a tweet from Matt Cutts who last week hinted at some changes that were coming. It now seems as if his prediction came true.

State of Digital Events

Search other topics

Our Archives

What is State of Digital?

In a fast-changing digital environment, it is hard to keep up. Knowing what are the strategies and tactics you need to deploy to become better at your marketing is not an easy task.

State of Digital aims to help (digital) marketers from every level. Help them find their way in this changing environment. By sharing the latest strategies and tactics. By offering training. Using industry experts, State of Digital tries to help you become a better marketer.