Too many MSPs fail to be truly proactive in their relationships with customers, leaving them to make the same recommendations that everybody else would make, says TruMethods' Gary Pica at XChange 2017.

Vince Menzione, who has since founded Cloud Wave Partners, highlights for an audience at XChange 2017 the characteristics of partnerships that have thrived, as well as the factors behind ones that have failed.

As businesses change the way they buy and use technology, partners can stay relevant by helping them solve business problems with innovative solutions, said Bobby Cameron of Forrester Research, during a keynote at XChange 2017.

XChange 2017 featured dozens of vendors – including Extreme, Ingram Micro, Ruckus Wireless and many others – promoting their automation platforms, data backups, cybersecurity solutions and other offerings. Here are 30 products that stood out from the pack.