About Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

Websites.Blogs.Infographics.Content MarketingThis term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:

Social Media MarketingThis practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

Facebook.Twitter.LinkedIn.Instagram.Snapchat.Pinterest.Google+.Pay-Per-Click (PPC)PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

Paid ads on Facebook.Promoted Tweets on Twitter.Sponsored Messages on LinkedIn.Affiliate MarketingThis is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

Hosting video ads through the YouTube Partner Program.Posting affiliate links from your social media accounts.Native AdvertisingNative advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.

Marketing AutomationMarketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

Email newsletters.Social media post scheduling.Contact list updating.Lead-nurturing workflows.Campaign tracking and reporting.Email MarketingCompanies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:

Blog subscription newsletters.Follow-up emails to website visitors who downloaded something.Customer welcome emails.Holiday promotions to loyalty program members.Tips or similar series emails for customer nurturing.Online PROnline PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:

Inbound MarketingInbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

About Company

Founded in year 2018 , IonSoft Technology is a best lucknow india, software development company, India, our software developers live and breathe software developments.