Complete Redesign vs. Mobile Companion

Help clients choose between complete site redesign and the creation of a mobile companion to an existing site. Sometimes it may be difficult to decide which one of your services best suits the needs of your clients.

Your client may already have an older website, which usually means that it doesn’t read well from a smartphone device.

They may see the value in updating their desktop website, but fail to see the value in paying for a mobile-friendly version.

The reverse may be true also. The client might be interested in talking to a designer about a mobile website but have no interest in updating the website they had designed in 2006.

Help your client decide if their desktop site is outdated. If so, it only makes sense to offer a responsive website design solution that can be consistent across desktop, tablet and mobile devices.

If the client’s site is effective and has user-friendly interface, offer to build a companion mobile site that matches the theme, colors and overall feel of their existing site.

Explain to the client that you don’t want them missing visitors and possibly business due to a site that is impossible to navigate or read from a smartphone. This is especially important for service-based businesses that people seek on the go (restaurants, car repair shops, hair salons, etc).