Wednesday, April 16, 2014

Beauty is a state of mind

Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on dove.pk/patches

Throughout the above film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life. When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.

The documentary was revealed globally in 58 countries including Pakistan. At the launch event held at Verde Bistro Cafe to illustrate the Social Experiment, notable bloggers and influencers were invited among successful women who encapsulate the terms ‘beauty’ and ‘strength’.