Creating an ecommerce store is easy with platforms like Shopify, but as a web entrepreneur, you need to focus on marketing your business. Unless you have an audience, traffic to your store, and incentives for people to buy from you, your store won’t make sales. If you want to increase the number of sales you generate online, then check out these 4 ways to increase ecommerce site profits.

Drive Paid Traffic

After improving your on-page SEO and optimizing your ecommerce site, you’ll want to drive paid traffic to your store. Paid traffic might seem expensive at first, but building a successful PPC or display ad campaign will ensure that you receive more money than you spend on advertising. Consider using Google AdWords, sending traffic to your site using Facebook Ads, or buying display ads on popular websites in your niche. Paid traffic is a great way to build a customer list and sell products. Just make sure that you’re targeting the right keywords and traffic sources, so that people don’t end up ignoring your offer.

Improve your Sales Funnel

There’s a reason that businesses collect email addresses from visitors on their site. Why, you ask? Because it works! Email marketing allows you to send automated updates about sales and discounts to people who will buy from your website. But it means that you must set up landing pages, lead generation pop-ups, and offer lead magnets. It can be as simple as offering 10% off to visitors who join your email list. Create a good sales funnel and make it easy for people to buy your products. These techniques will help you increase your ecommerce site revenues quickly.

Offer Products on Multiple ecommerce Sites

It’s not enough to just sell products on your website. You can also benefit from major ecommerce sites like Amazon and eBay, just by selling your products on these sites. Selling on major sites brands your products, increases the number of people who know your products exist, and can be used as traffic sources. There’s nothing wrong with using the same product descriptions on different ecommerce sites, and you can even offer more of a discount on your actual website to give people an incentive to buy directly from you instead.

Take Advantage of Additional Small Business Services

There are many different services out there that help you sell inventory, especially if it isn’t selling like you want. Companies like Sherwood Integrated Solutions offer a corporate barter system where you can trade unsold ecommerce inventory for marketing services or other products. You can also consider an asset recovery service, so that you can afford to sell new products on your site that you know will be profitable with your audience.

These four tips will help you offer better products on your ecommerce site and sell more products. Do you have experience making your ecommerce website more successful? Share your tips and strategies on improving ecommerce sales in the comment section below to tell us what has worked for you.