The thing always set us apart from other practices is that here in Atlanta you do have to be friendly, you have to be straightforward, you have to be honest, but you also have to have the credentials that go with it. In terms of putting in time and effort into education that could not be questioned that was the ability part. The other part is the affability and the being available and I think the patients see us as being very available and very friendly in taking care of all their problems in a very timely manner. They have also told me time and time again that they love the staff because they are a big help, incredible help, and always make me look good because my job is to make the patient look good and feel better.