Be Who You Are / Bobbi Brown

Bobbi Brown Cosmetics is the
American brand that was founded by the make-up artist Bobbi Brown. Its
first success in the beauty scene was in 1991 with the collection Bobbi
Brown Essentials made up of 10 brown based lipstick shades that were
unique at that time and began the new era of
the wearable, natural looking make-up. In 1995 the success continued and the
company was bought by prestigious US manufacturer and marketer of beauty
products Estee Lauder.

Bobbi Brown, today's CEO of the Bobbi
Brown Cosmetics, usually does the make-up for models and celebrities herself.
She also writes books with a lot of advice and tips for women of different age
groups.

Photo: Bobbi Brown applies her BB cosmetics on
Natalie Gulbis, a professional American golfer, in her Bobbi Brown studio in New
Jersey.

Bobbi Brown – Pretty Powerful

Bobbi Brown’s original
approach to the cosmetic world was at the time when there were few options to
give women make-up that would match their skin tones and provide a naturally
beautiful look. Bobbi Brown as the make-up artist considers the company
itself to differ from others in the way they believe you should “be
who you are” and not “be someone else”.

“There is much more to it. You get to really
create something and sometimes the creation is just helping a woman to find out
who she is and your make-up helps her feel who she is.“ She claims about
the make-up.

This was proved by the spring campaign called
Pretty Powerful, where not models but
Bobbi’s friends and women from her staff were asked to be
the faces of a campaign which symbolized her belief that every
woman is naturally beautiful, and with the right tools and skills, she can look
and feel herself absolute and confident. This campaign showed the transformation
of ordinary women from Pretty to Pretty Powerful.

Bobbi Brown Books

Bobbi Brown is also an author of
five books with the make-up advice and hot tips not only for woman but also for
teenagers. Her greatest hit is Makeup Manual that reflects her
25+ years make-up artist experiences, including 200 full-colour photos and step
by step instructions. This book also provides a guide of how to break into the
business and work with photographers, magazine editors, fashion designers and
so on.