Kim Kardashian's new beauty brand, KKW Beauty, is already causing controversy. Its products aren't even available yet, but its promotional images have already been blasted for potential blackface, which Kim attributes to a tan. Little did we know, that controversy was only the beginning.

Leading up to its big launch day, KKW Beauty has released more images of the contouring kit in action.

Kim even enlisted four models of different skin tones to show each kit's abilities. Here's the Light shade:

Although it's laudable for Kim to attempt diversity with this brand, it's still a damn mockery to call a light-skinned black woman "Deep Dark."

Calling that shade "Deep Dark" implies that that shade is definitely the darkest shade she could have potentially created. What could she name her new, darker shades — if she creates any — in the future? Even Deeper Deep Dark? Deepest Deep Dark? The Damn Darkest Deep Dark?

Here's hoping Kim will get it together and introduce more shades down the line — every skin tone deserves amazing makeup.