When VIA Ready Brew was first introduced back in March, the insta-packets were only available in limited markets: Seattle, Chicago, London, and online.“Consumers have quickly adopted our instant coffee as their coffee while on the go,” CEO Howard Schultz said in a statement. “We were overwhelmed and humbled by the positive response from our customers and partners after tasting Starbucks VIA."

Unsurprisingly, Starbucks is not only marketing VIA as coffee on-the-go, but also as a creative element in the kitchen, playing a part in recipes from coffee sodas to cupcakes. Starbucks fans, do tell: Will you try out VIA once it hits your side of town?