Box Office: 3D is Hot Overseas, Especially in Europe

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While they didn’t do big 3D business in the States, films including “Thor,”Pirates 4,” “Cars 2” and “Kung Fu Panda 2” received well over half their box office revenue in Europe from the format

While the domestic box office is sputtering when it comes to 3D, the weekend performance of “Transformers 3” not withstanding, the format is hot abroad, particularly in Europe.

According to data released by 3D technology services company RealD Monday, about 70 percent of the international box office revenue for the Marvel/Paramount release of “Thor” came from 3D ticket sales.