@CONFERENCE{Beer2017,title = {A Look at Local Adaptations of Movie Titles and Related Issues}, author = {Alexander Beer}, year = {2017}, address = {Dun Leoghaire}, language = {EN}, misc = {ABC Annual Conference}, abstract = {Why are the original titles of movies etc. often adapted for international target markets in a seemingly arbitrary manner, such as keeping the original language, but changing individual words or names? This talk will try to show that there is, indeed, often method to this apparent madness.},}

Abstract

Why are the original titles of movies etc. often adapted for international target markets in a seemingly arbitrary manner, such as keeping the original language, but changing individual words or names? This talk will try to show that there is, indeed, often method to this apparent madness.