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Introduction

In this report, we present 2014 – 2016 actual shipment data for wide format printer hardware, the inks used by these printers as well as the printed media they use, each year. To capture this information, we have obtained data from manufacturers about how many, or how much, product they have shipped and compared this information against their published financial reports. We have also conducted primary research with industry experts, Print Service Providers and channel players such as distributors, wholesalers, dealers and agents to obtain additional market insights.

We have then analysed this information to deliver a detailed market forecast for each product segment based on our Analysts’ view of market trends, economic market drivers and our assessment of the likely impact technology is going to have on these products going forward.

The result is a market model relied on by numerous executives across the world to plan their business strategies and focus product innovation.

Executive Summary

The digital ink jet wide format market is growing at a fast pace. But growth varies across the different market segments, for example; the Eco-solvent technology market for hardware, media and ink is in decline as UV and Latex technology offer a safer and arguably higher quality, production alternative. The aging aqueous graphics ink jet market is also feeling the pressure from these new technologies.

The graphics market is managed by creative, inventive and competitive service providers who are constantly developing and refining applications which are driving demand upwards. As these service providers are increasingly relied on by their advertising and design agency clients on behalf of brand owners, this part of the industry is in safe hands.

It is a different story for the Computer Aided Design (CAD) and Graphical Information Systems (GIS) market which use wide format printers that are subtly different to aqueous graphics hardware. Demand in this market is primarily driven by the construction industry and we are seeing significant differences across the world in terms of demand for these products. For example; demand remains high in China but it is becoming rapidly depressed in Latin America.

Finally, the wide format success story must discuss the digital textile market. Double digit growth rates reflect the latent demand for disruption of the supply chain which wide format printing is facilitating. Digital printing is reducing inventories, shortening time to market and reducing the price per square metre of custom printed fabric across the world.

The trends in Asia Pacific broadly reflect worldwide demand patterns although individual regions, and especially China, have differences depending on their industry profile. If you need this level of insight, give us a call and we will be pleased to drill into the data to reveal these market trends for you.