Month: December 2016

As a dentist and owner of a practice, you have a lot on your plate. In many cases, reaching out to patients online via social media is neglected. We understand why this happens, as all too often people simply don’t realize the importance of maintaining an active social media presence. However, by engaging with your… Read more »

Rarely is a patient first introduced to you at your office itself. Most of the time a patient will check out your website first. Therefore, your website content and designs can say a lot about you and your services. For example, the colors you choose can be a window into the type of environment you… Read more »

At MDPM Consulting, we believe that proper search engine optimization (SEO), and content creation, can help improve rankings and attract new clients to your business. However, we often encounter practice owners with serious reservations about embarking on a search engine optimization strategy. There are so many unfounded fears and misconceptions about SEO. Today, we’re going… Read more »

This past February, our own CEO Jill Nastasia was interviewed on Dr. Howard Farran’s Dentistry Uncensored podcast. We’ve always been fans and regular followers of Dentaltown, so we were proud to see Jill discuss modern marketing techniques on their podcast.

In just a week and a half we’ll finally be in a new year and leaving 2016 behind us. Since a coming new year is the time to make resolutions, why not resolve to update your online marketing strategy? Successful search engine optimization, or SEO, means staying on top of the latest trends and changes…. Read more »

A website or blog with nothing but text can be both boring and difficult to read (no one enjoys big blocks of texts on a site). That’s why images are used to better showcase your practice and make your site, as well as your blog posts, more inviting to the eye. However, there are a… Read more »

How often do you update the information on your website? Unfortunately, we often encounter sites where a client has changed nothing in months or even years at a time. Your copy, photos, and staff information should always accurately reflect your office and your available treatments. You need to update periodically to make sure you’re giving… Read more »

When we visit a business website, we absolutely judge a book by its cover. After all, if the website is difficult to navigate or is outdated, you are likely to assume that the equipment and treatments the business or practice uses may be a bit antiquated as well. You should always make sure your design… Read more »

Over the past year, more and more clients have expressed an interest in microsites. We think this is great, and not just because we’re building them. For anyone trying to create a successful online marketing strategy, operating a microsite can offer benefits for SEO (search engine optimization) and help solidify a doctor’s online reputation as… Read more »

At MDPM Consulting, we believe content marketing can help improve SEO (search engine optimization), as well as your online reputation and, as a result, attract new clients. However, in order to reap the benefits, you need to sow quality content. Take today’s quiz to find out more details. In addition, if you have any further questions… Read more »

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Ensuring the Security of Your Dental Website

A dental website is often the first impression potential patients gain from your practice and the services you provide. This means making a great first impression doesn’t just require an…