GREEN BAY – Jason Wahlers was promoted to vice president of communications as the Green Bay Packers continue their corporate reorganization.

As director of public relations, Wahlers was in charge of communications for the football operations side of the team and was the principal contact for the NFL and broadcast networks. In his new role, he'll also oversee public relations, headed by Aaron Popkey, and community outreach, led by Cathy Dworak.

The Packers have made a number of changes since naming Brian Gutekunst general manager on Jan. 8, when President and CEO Mark Murphy decided he would be more involved in football operations. Ed Policy was named chief operating officer, which relieves Murphy of some business-side duties, and the team on Monday said it hired Charlie Millerwise of concessionaire Delaware North Sportservice to assist Policy as director of development and hospitality.

"Jason brings a wealth of public relations experience to his new position," Policy said. "He has also developed a comprehensive skill set to ensure that our entire organization is effectively communicating with our fans, our customers and our community."

Wahlers joined the Packers in 2011. Before that he was public relations manager for the Tampa Bay Buccaneers. He worked for the Amsterdam Admirals of NFL Europe, the Denver Broncos and the Wisconsin Timber Rattlers minor league baseball team in Appleton.