Welcome to New Zealand’s premier strength and fitness equipment store

Industrial Athletic is the premier manufacturer of strength, exercise and fitness equipment in New Zealand.
Priding ourselves on unparalleled customer service and a relentless pursuit for quality, we provide all the hardware you need to achieve your fitness goals.
We stock leading gym and weightlifting equipment
and fitness products for functional training, Olympic and powerlifting, right through to specific gear for cross training workouts.
It doesn’t matter whether you’re a beginner looking for home gym equipment, a weekend warrior, an elite athlete, or a gym owner searching
for commercial gym equipment
for a state-of-the-art facility fit out. We have you covered from bar to bumper and back!

We carry a huge range of gym equipment for sale, with all the gear you’ll need for
strength training
workouts, as well as conditioning equipment,
fitness racks and rigs,
rehab/prehab
gear and more. Our range includes leading fitness and gym equipment brands like Training Mask,
Inov8, Concept 2, Assault Bike, Rehband and Rock Tape, all offered at highly competitive prices.
To make sure that you’re a 100% happy with your exercise equipment or gym gear purchase, we will offer you a 100-day money back guarantee.
That’s right, if you are not a completely happy camper after you buy gym and fitness equipment online or in-store from us,
you can return any piece of equipment within 100-days, no questions asked. Conditions apply.