Farming practices in Gojam – farmers use fertiliser and get better yields.
Health situation and population growth seen as related – people should use birth control provided by government.
Peace and safety: in the days of Haile Sellassie “a merchant travelled through the wild land, passed the night under the light of the moon, and came back safely after completing his business.”

Blacksmiths/artisans – once prosperous before “ignorant people tarnished our names by saying that we ate people”; responsible for building the churches and houses, yet people are hostile to them. Handicap of not being educated.