Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates of engagement with your email campaign. But, before we dive too much into that I...

Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work If you’re like me, you take great pride in creating email marketing messages that are just right. You know that email marketing works and that it deserves the effort...

Email Marketing Campaign Timing: Ready, Steady, Go! Before we address the thorny issue of when is the best time to send a marketing email, we need to clarify a couple of terms. Open Rate – if you were to send...

Help! My Email Open Rates Are Falling and Can’t Get Up In my ongoing series of email marketing conundrums, I couldn’t possibly overlook this one: declining email marketing open rates. Although much has been written on the subject, my goal...

How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed, try and try again. It’s a message that’s been drilled into us since childhood. But how well does it stack up when it comes...

By: Return Path It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue. There are many reasons that this can occur, ranging...

How to Get Noticed in the Email Inbox (Video) If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business....

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending...

By: Social Email Marketing People increasingly open their emails on mobile devices. MarketingCharts mentions research from Knotice, showing that in the first 6 months of this year the share of mobile email opens has risen to 36% in the US. Mobile email opens...

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...

By: Street Fight Getting a consumer to enter their email address and subscribe to a daily deal newsletter is the easy part. Getting them to actually open and interact with an offer is another story. With the average Internet user receiving at...

The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their...

Luke Glasner’s 5 Favourite Email Marketing Metrics On Sept. 14th 2010 we had the pleasure of welcoming email marketing metrics Jedi Luke Glasner of Glasner Consulting to eMail Radio. It was a fantastic show which has gotten raves from those...

By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design is about clear communication,” says Kristina Huffman, Senior...

By: StrongMail As marketers continue to identify opportunities to leverage email as part of an integrated and multi-channel marketing plan, it is imperative to understand the most effective manner in which to measure success of the channel. And with no...

3 Surefire Ways to Improve Email Open Rates The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide...

By: MarketingSherpa SUMMARY: One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see. Read how Hewlett-Packard is targeting...

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably...