When you’re contemplating annual revenue, it’s easy to remember your prospects, they’re at the forefront of your mind. But have you considered your existing customer base? Statistically speaking, this is the most likely revenue stream your sales department will overlook.

Company awards like The Inc. List, Entrepreneur of the Year, Best Places to Work, Fast 50 can help with visibility, credibility with prospects and boost your profile online. And who doesn’t like to win? But the process of applying can be daunting: there are so many awards, the applications are long, many of the questions don’t apply to you, and most frustrating of all, you’ve invested the time and resources to apply in the past to no avail.

What could you be doing that you’re not, when it comes to these applications? Here are a few tips that might help.

Emails, websites, digital content…thanks to modern technology, there are many ways to make contact with prospects today without cold calling. And yet, there are very few B2B deals completed in the absence of personal engagement. So as a salesman, how do you know when it’s the right time to call? After the first click thru to your website? Or wait until they visit you again?

While what constitutes a “small, mid, or large” sized account is different at every B2B company, one thing holds true across the board: mid-sized customers tend to get overlooked in terms of sales and service. And yet they frequently prove to be a powerhouse revenue stream, even when times get tough, if you harness them.