Applies to

Using recommended dimensions

Use the Interactive Advertising Bureau (IAB) guidelines
to set dimensions for your Flash Professional advertisements.
The following table lists the recommended Interactive Marketing
Unit (IMU) ad formats measurements:

Type of advertisement

Dimensions (pixels)

Wide skyscraper

160 x 600

Skyscraper

120 x 600

Half-page ad

300 x 600

Full banner

468 x 60

Half banner

234 x 60

Micro bar

88 x 31

Button 1

120 x 90

Button 2

120 x 60

Vertical banner

120 x 240

Square button

125 x 125

Leaderboard

728 x 90

Medium rectangle

300 x 250

Square pop‑up

250 x 250

Vertical rectangle

240 x 400

Large rectangle

336 x 280

Rectangle

180 x 150

When you create a FLA file from a template (Select File >
New, and click the Templates tab), you see many of these sizes.

Use the GET command to pass data between
an advertisement and a server, and do not use the POST command.
For more information on GET and POST, see the getURL function in ActionScript
2.0 Language Reference.

Note:

Provide control to the user. If you add sound to an advertisement,
also add a mute button. If you create a transparent Flash Professional ad that hovers over a web page,
provide a button to close the advertisement for its duration.

Tracking advertisements

Several leading advertising networks now support standardized
tracking methods in Flash Professional SWF files.
The following guidelines describe the supported tracking methodology:

Create a button or movie clip button

Use standardized dimensions outlined by the IAB. For a list
of standardized dimensions, see the IAB website. For more information
on creating a button in Flash Professional, see Creating buttons.

Add a script to the button

Executes when a user clicks the banner. You might use the getURL() function
to open a new browser window. The following code snippets are two
examples of ActionScript 2.0 code you might add to Frame 1 of the
Timeline:

The getURL() function adds the variable passed
in the object and embed tags,
and then sends the browser that is launched to the specified location.
The server hosting the ad can track clicks on the advertisement.
For more information on using the getURL() function,
see ActionScript 2.0 Language Reference.

Assign clickTAG code for tracking

Tracks the advertisement and helps the network serving the
ad to track where the ad appears and when it is clicked.

The
process is the standard way of creating an advertising campaign
for a typical Flash Professional advertisement.
If you assign the getURL() function to the banner,
you can use the following process to add tracking to the banner.
The following example lets you append a variable to a URL string
to pass data, which lets you set dynamic variables for each banner,
instead of creating a separate banner for each domain. You can use
a single banner for the entire campaign, and any server that is
hosting the ad can track the clicks on the banner.

In the object and embed tags
in your HTML, you would add code similar to the following example
(where www.helpexamples.com is the ad network, and adobe.com is
the company with an advertisement):

Testing your ads

Test your SWF file ad on the most common browsers, especially
the browsers that your target audience uses. Some users might not
have Flash Player installed or they might have JavaScript disabled.
Plan for these circumstances by having a replacement (default) GIF
image or other scenarios for these users. For more information on
detecting Flash Player, see Specify
publish settings for SWF files. Give the user control of
the SWF file. Let the user control any audio in the ad. If the advertisement
is a borderless SWF file that hovers over a web page, let the user
close the advertisement immediately and for the duration of the
ad.