What you know you can’t explain, but you feel it. You’ve felt it your entire career, that there’s something wrong with the design world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.

It’s the question that brought you here. You know the question, just as we did.

“What is DesignOps?”

The answer is out there, and it’s looking for you, and it will find you if you want it to.

Unfortunately, no one can be told what DesignOps is. You have to see it for yourself.

You have to let it all go. Fear, doubt, and disbelief.

Free your mind…

Welcome, to DesignOps Melbourne.

Everyone waiting around before the event, pretending they know what DesignOps is.

Tim K — talking about how much he hates Jacob Nielson from Nielsen Norman Group.

Ch'an Armstrong (DesignOps OG) — kicked out of that coffee shop for being too cool.

Our audience calculating if they could still make it in time to see the latest Denzel Washington movie if they leave right now.