Essay on L'Oreal Expansion in China Case Study Report

Introduction
This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives an accommodation which could help L’Oreal overcoming these challenges.…show more content…

This course of action could help L’Oreal kill two of the competitors. However, it will cause a negative impact for running the local company. Li Zhida and Yue-Sai Kan play a key role in the companies. They set the strategy for the company and known the features and advantages of their products. It might lead to an upheaval in the company after they left and negative for it development. Otherwise, Li Zhida and Yue-Sai Kan has a great talent and plenteous experience is cosmetics area that why they can run the company very well previously. They know the environment of Chinese market also what Chinese customer needs. If they can stay in the company, they can help L’Oreal to reduce the risk in the market.
Brands crashed
As I have mentioned above, L’Oreal owned 14 brands in China and divided their products into four different types of products. However, it could still crashed in the same target market. For instance, Lancome, Biotherm and Helena Rubinstein are all produce the luxury products. The products could be similar and also the distribution chain which might become the competitor. In addition, luxury products market is smaller than the mass market. As a result, it might impact the sales for each brand and cause financial losses. These brands are hardly to development.
Too many brands to manage
Thirdly, the structure and strategy are quite different in different companies. So, L’Oreal can’t manage all the brands in the same way. However, it is

China has been the world’s most populous country for centuries and today makes up one-fifth of the world’s population. The country’s population of 1.3 billion in the early 2000s is projected to grow by another 100 million by 2050. India—with its higher fertility levels - is forecast to move ahead of China in total population size by 2035. China covers about the same geographic area as the United States, although its population is nearly five times greater. In addition, because of rugged mountains…

Introduction
This case is about Zenova, Germany, which produces healthy and beauty products, is planning to choose a new manager of the team from two candidates (Elliot Smith and Silvia Adams) for taking place of Ryan Douglas. Douglas used to lead a team to work out a investigate about job satisfaction in subsidiary companies. Sixteen members were gathered to compete all these works during 18 months. They were from Europe, South America, the United States, Asia and the Middle East with different…

Company : L’Oreal
Brand Slogan: “Because you’re worth it.”
Sources: http://www.lorealparisusa.com/ and http://talent.linkedin.com/blog
I focused my research mainly on companies that have built successful brands for themselves in “real life” and through social media. L’Oreal is a unique example because I believe the company absolutely nails presenting its employer brand online. What they do is so inspiring, innovative and engaging that everybody wants to follow their example. The international…

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In 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London, Mr Cohen made a profit of £1 from sales of £4 on his first day.
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Introduction
This case study will investigate the car manufacturer BMW and its recent plans to increase production in the Chinese market. BMW is a Transnational Corporation which can be defined as ‘a firm that has the power to coordinate and control operations in more than one country’ (Dicken, 2011, p.110).
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Executive Summary
L’Oreal was the world largest French-based cosmetic company, achieved successfully in global marketing with businesses in East and Western Europe, North America, Latin America, Asia and some other countries. Later, they spotted on China as a potential cosmetics market due to its extremely high population and entered the Chinese market to compete with other cosmetic brands as a late entrant.
This report attempts to discuss on L’Oreal’s expansion in China. For example, in order…

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Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world.
COMPANY FACTS
Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas
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