How a comprehensive, 360-degree view of customers based on a spectrum of data can enrich actionable insights. This TDWI checklist focuses on six strategies for advancing customer knowledge with big data analytics. It begins with the all-important first step: gaining as close to a complete, 360-degree view of customers as possible. Big data platforms that implement open source Apache Hadoop technologies enable organizations to assemble data for a 360-degree view. The checklist explores how to expand the impact of big data analytics while applying governance to ensure proper care of customer data. Taken together, the six strategies will help you apply big data analytics to attracting and retaining your organization’s most valuable asset: its customers.