Toyota C-HR VR Experience Arrives in the UK

ZeroLight and Toyota have confirmed the C-HR VR Experience will be available at VR & AR World. Taking place Oct 19th & 20th, stand E9 at ExCel, London, the event showcases the very latest advancements in the immersive technology space, with over 130 international speakers from organisations at the forefront of VR and AR innovation.

Recently displayed at the Paris Motor Show, the C-HR was created for a new, modern customer, driven by emotional considerations, individuality and being the first to try new experiences. The C-HR VR Experience has been developed with this in mind, utilising new technologies to allow customers to digitally discover and personalise the vehicle ahead of release.

Previously appearing in Hungary, the VR experience will allow delegates to walk around, configure, open the doors/boot and virtually sit inside the vehicle. The beautifully sculpted hybrid crossover's appearance at the show comes alongside a UK tour of the vehicle itself this October.

ZeroLight CMO François de Bodinat will address delegates on the importance of VR within the wider digitisation movement and its application at different stages of the product life cycle, including examples from solutions that are live in the marketplace today. The presentation will be followed by a panel discussing the impact of immersive technology on the automotive industry.

ZeroLight have received international recognition for their award-winning visualisation technology. Deployed by international automotive brands to revolutionise the car buying journey, ZeroLight's proprietary software displays the C-HR to an unrivalled visual quality for a totally compelling experience.

"Virtual Reality offers a highly immersive experience that completely engages and excites customers" said Darren Jobling, ZeroLight CEO. "Toyota are utilising this technology in a unique way, providing people with an opportunity to discover and influence their new crossover ahead of its worldwide release."