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Oracle says it wants to challenge Salesforce.com with products using technology gained in its Eloqua acquisition. Eloqua's software will "create modern marketers" that "know exactly what their customers want," Oracle's Thomas Kurian says. In addition, the company said it is transitioning 130 manufacturing jobs from Mexico to Oregon.

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Oracle says Cloud Adapter for Salesforce.com has been released to provide integration of on-premises business applications with software-as-a-service offerings. The company plans to offer additional Cloud Adapters that use the Service-Oriented Architectures Suite for cloud-based and on-premises applications, Oracle's Demed L'Her said in a statement.

Chris Kanaracus predicts what enterprise applications may be forthcoming this year from firms such as Microsoft, Oracle, Salesforce.com and SAP. "Expect Oracle to fine-tune its customer experience messaging this year in order to differentiate its offerings from that of Salesforce.com, Adobe and SAP," Kanaracus writes. Analyst China Martens said it will be interesting to see how developers, customers and others respond to Salesforce.com's Salesforce1, and if the new CEO at Microsoft will work to merge the company's four enterprise-resource-planning products into one customer-relationship-management platform.

Oracle applications executive Steve Miranda and Eloqua CEO Joe Payne have vowed to remain friendly with third-party apps, including Salesforce.com and Microsoft's customer relationship management software. "We're also working with Microsoft Dynamics and even SAP, where we've built two integrations for new cloud applications in just the last three months," says Payne.

IT vendors including IBM and Microsoft say they don't want lawmakers to eliminate software patents. Representatives from the companies said at a Capitol Hill briefing that they hope the patent system can be improved, especially when it comes to fending off infringement. "As my grandmother used to say, you don't throw the baby out with the bathwater," Oracle's Dorian Daley said.

Oracle will market Eloqua by integrating it within its customer experience group of software offerings, writes Chris Kanaracus. Eloqua can "create modern marketers ... [who] know exactly what their customers want," says Executive Vice President of Product Development Thomas Kurian. Touting its benefits for a direct sales force, Eloqua CEO Joe Payne says the software can help firms "see who wants to buy today and [then] prioritize those folks for your sales organization."