Pinot Freak Brian Loring

I first wrote about self-admitted “pinot freak” and owner of Loring Wine Company, Brain Loring, in
2002 when his wines were receiving considerable press and interest. While in college, he worked at a
wine store in Southern California where one of the owners was a Burgundy fanatic. Brian’s first experiences
with Burgundy were from producers he quickly admired like Domaine Dujac, Henri Jayer and
Domaine Romanee-Conti (who wouldn’t?). Early safaris into the domestic Pinot Noir jungle of the 1980s
were unsatisfying until he tried some Calera. Eventually he came to understand and enjoy other California
Pinot Noirs like Williams Selyem, Chalone and Sanford. But it was the friendship he developed
with winemaker Norm Beko of Cottonwood Canyon Winery that got him started in the wine business.
While participating in the 1997 crush, he made two barrels of his own Pinot Noir and the Loring Wine
Company was hatched. The name was a homage to Josh Jensen and the Calera Wine Company . Brian
was to be one of the first boutique Pinot Noir producers to enter the field cold so to speak (he was a
software engineer). Unimpressed by his own good fortune and success, he has shared his enthusiasm
and knowledge freely, and inspired a number of other pinot freaks such as Greg Piatigorski (Alcina
Cellars), Jamie Kutch (Kutch Wines), and Andrew Vingiello (A.P. Vin).

His success has been predicated in part on his insistence of acquiring first-rate
Pinot Noir grapes from prestigious vineyards. Anyone in the business can tell you
that you can’t make great Pinot Noir from inferior grapes (although many try). He
never professed to be an experienced winegrower, so he allowed vineyard owners
to farm his blocks as they farmed the ones they used for their own label. He began
humbly, with 150 cases of Pinot Noir in 1999, increased this to 950 cases by 2002,
and expects to craft 5,000 cases in 2006. This plateau will allow him to devote his
energies full-time to make wine for Loring Wine Company as well as consulting on
other projects. An investment group who were fans of Loring’s wines started Pali
Wine Company and built a large winemaking facility in Lompoc. Brian crafts the
Pinot Noirs for Pali in exchange for the use of the new winery for producing his own
Loring Wine Company Pinot Noirs.

The Brian Loring style is representative of the New World or “Caliesque” Pinot Noirs
in that the wines are dark-hued, bursting with showy and sappy fruit, full-bodied in
structure, possessing a toasted oak character from the use of plentiful medium toast
new French oak, and in some cases, firm tannins. The normally significant alcohol levels in Loring
Wine Company wines have been moderated in the latest 2005 vintage releases (13.2% - 14.9%).

Recently I had the opportunity to taste through several of Brian’s 2005 releases. The wines are bottled
under screw tops and are not intended for long-term cellaring. However, some of the wines benefit
greatly from decanting or exposure to air for a few hours ( which results in less noticeable tannins and
smoother finishes), and some have the cohunes to last several years.

14.9% alc., 175
cases, $40. The grapes come from a cool and westerly vineyard.
·This wine has an arsenal of red cherry
and earthy aromas and flavors with noticeable oak in the background throughout. The texture is soft and
sexy. There are moderate tannins on the long finish which smooth out with a couple hours of air time.

13.7% alc., 400
cases, $45.
·The complex nose features wet leaf, mushroom, tea and toast. There is plenty of stuffing but
the wine comes off as quite demure and feminine. The mid palate erupts with red fruit, spice (cardamom)
and tea notes leading to a finish of oak-tinged cherries and coating tannins. Still a little closed but with
great potential.

14.1% alc., 800 cases,
$45.
·This wine has the darkest color of the lineup. The nose is terrific with notes of crushed red cherries,
cocoa, and vanillin. After two hours, the nose was more cherry vanilla cola with a hint of alcohol. This Pinot
is packed and stacked with fruit with plush black raspberries in the middle and oaked tart cherries at the
end. The tannins are under wraps and the texture is downy. Prodigious wine.

13.2%
alc., 400 cases, $45.
·This is the most elegant wine in the lineup. Terrific aromatics bring plenty of hi-tone
cherry to the front. Both red and black fruits are evident in the structured core. The fruit is embraced by
toasty oak on a finish featuring fine-grained tannins.