Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms. Its mission was “to connect everyone in the world through the ‘things’ they find interesting,” and its modus operandi was to encourage people to ‘pin’ whatever they found interesting online […]

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The Challenge: Many of our clients require videos as part of their on-going strategic marketing campaigns or as one-off pieces to be used at fundraising events such as galas and benefits. Our Solution: We work with our clients to develop a narrative, develop a storyboard, and create a video that is appropriate to the audience […]

The Challenge: Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays. A lack of funds to plough into marketing the school meant that outreach and engagement has […]

The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]

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