Cut through the “noise” and make an impact with your marketing. When it comes to refining and optimizing a marketing program, testing can make all of the difference in the world. Matt Schmitter and James Diamond from Experian Marketing Services will reveal real-world examples, results and specific best practices from brands that have found success with multi-variant cross-channel testing. View the webcast now!

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

Join Experian Marketing Services’ cross-channel marketing, data quality and targeting experts in this webinar to learn just how inactive subscribers are hurting you, why they become inactive, and strategies to win them back.

View this webcast with Experian Marketing Services’ email marketing experts, Andy Werner and Justin Orgel, as they discuss exactly why and how you should be implementing email remarketing campaigns in your marketing program.

As the new Canada Anti-Spam Law (CASL) will finally come into full force starting July 1, 2014, many questions have been raised around the true impact CASL may have on organizations’ ongoing marketing efforts.

This webcast covers top social media trends, tools and tactics that marketers can utilize to optimize the effectiveness their email campaigns, including best practices and real-life examples from Experian Marketing Services clients.

Marketers have jumped on the social networking bandwagon, using Facebook and similar sites to connect with customers. But all social network users are not created equal. Marketers need to know important differences in the ways their customers use social media in order to improve targeting and engagement effort.

This webcast discusses how to create effective contact strategies that optimally engage customers based on a variety of insights, including engagement levels, past purchase history, lifetime value and preferred communication channels.

Take the guesswork out of cross-channel marketing - learn how Experian Marketing Services applies consumer insight to help financial institutions to acquire, retain and grow profitable customer relationships.

Learn about the Academic Program we offer to America’s colleges and universities. With access to our suite of market-leading consumer insights services - the same trusted Simmons® consumer research and Hitwise® online competitive intelligence used by top media companies, advertising agencies, and national advertisers.

With a spending power of $2.4 trillion annually in the United States alone, moms are a key audience for marketers. Join us to hear rich insights, understand how Moms think and how to harness their buying power in a multichannel, multi-segmented marketplace.

New parents are valuable new customers with a need to buy and buy and buy. In this webcast we will provide a clearer understanding of first-time parents and identify key opportunities to target and engage them.

This webcast will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about this growing consumer segment.

For the always-on, always-connected consumer, mobile devices are becoming the hub for all traveler activity. Learn more on this trend in traveler behavior and how marketers can improve relevance and engagement in cross-channel strategies.

In this webinar, Experian Marketing Services’ experts will deliver insights and analysis into last year’s top holiday trends that will help you optimize your email marketing program for the 2014 holiday season.

Find out what worked, what didn't and lessons other learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season.

Increase your share of holiday shopping traffic. Learn what products people are clamoring for and gain insight into how to capture more of their visits. This webcast provides trends about the hottest products, search marketing tactics, mobile behavior and more.

How can you better leverage customer data so that you deliver a better experience in the inbox? In this webcast, you’ll learn how some of our clients are using real-time decisioning to increase relevance and improve customer experiences.

Guest speaker Cory Munchbach, Analyst with Forrester Research, Inc., presents findings from a newly commissioned study with revealing data and insights from over 400 digital marketers in various industries from around the world. View the webcast.

Nicole Poulson, Senior Manager of Email Marketing at Joyus joins cross-channel and targeting experts at Experian Marketing Services to discuss how they’re using cross-channel data to optimize their current email program and building out distinct customer personas to enhance future programs. View the webcast now!

In this webcast, Experian Marketing Services’ deliverability expert Spencer Kollas reviews the newest ways ISPs are protecting the inbox and how you can adjust to these changes to maximize deliverability and maintain a good sender reputation.

Join Hearst Publications in this webcast to learn how they are applying data from Experian’s Email Insights cooperative to improve customer reengagement and marketing performance. Take part in their journey of strategic business goal development, program adoption and successes within the cooperative.

This webcast covers this year’s hottest email trends and cutting-edge tips to increase customer engagement, as well proven results from real-life case studies that you can implement today to maximize the reach and success of email campaigns.

In this webcast, you’ll learn how Provide Commerce created a cross-channel marketing strategy for its brand Shari’s Berries, focused on aligning its marketing communications around the customer, rather than the product.

Segmentation has entered the era of Big Data, with opportunities to leverage everything you know about the customer, from what they open or click, how many times they visit your website or store, where else they shop, their lifestyle, what media they consume and much more. Download this webcast to learn the benefits of bringing all this intelligence together to create powerful customer personas in a practical way.

Learn how you can leverage disparate cross-channel data without running afoul of deliverability, privacy, or regulatory compliance regulations. Our compliance experts will provide the latest information on best ways to get proper consent through various data acquisition efforts, how to best integrate personal and non-personal data, and how to improve your brand and email reputation.

With email strategies often acting as connectors to website, mobile, social, print, and in-store strategies, email has become the hub in driving cross-channel integration. Learn how brands who embrace this change are experiencing improved campaign performance, higher transaction rates, and increased customer engagement through integrated programs.

Learn how marketers today are leveraging the art of integrated cross-channel engagement tactics, coupled with the science of customer data and behavioral insights, to stand out in the crowd, drive relevance and increase customer engagement all while maintaining alignment with overall business objectives.

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