Since 2007, InsideOut has touched the lives of more than 15 million parents, teachers, students and communities throughout the United States and Canada. InsideOut is a powerful short film that presents a clear message to young people, inspiring students to see graduation as the doorway to the rest of their lives. In the film, inmates from two maximum-security prisons deliver their compelling stories directly to students ... from the InsideOut.

The InsideOut launch in March 2015 coincided with the Alabama State Board of Education’s Plan 2020, a program to increase Alabama’s high school graduation rate to 90% by 2020.

The Mattie C. Stewart Foundation launched InsideOut during the week of March 2–6 by sending the film for free to each school in Alabama. Press conferences promoted the film’s release throughout the state.

During the week, Mobile, Montgomery and Bessemer hosted events to preview InsideOut. The events included:

“I want to applaud the Mattie C. Stewart foundation for their commitment to our country’s youth through their work with InsideOut and The Choice Bus program. Programs like these touch our young people at a critical age and paint a picture of potential consequences after dropping out of school,” Congresswoman Terri Sewell said. “When our young people make the choice to put their best foot forward and complete their education, the possibilities are endless. Staying in school is a choice, and we should be doing all that we can to help young people make the right choice.”

Thanks for your interest in partnering to promote InsideOut. You can watch the TV PSAs or listen to the radio PSAs using the players below. Then download the files you need to begin broadcasting the spots.