The Tanning Butler

"Tanning butler" Leo de la Hoz, 22, provides a refreshing Evian mist and sunblock for overheated tourists like Jacqueline Kerik of New Jersey at the Ritz-Carlton South Beach in Miami Beach.

"Tanning butler" Leo de la Hoz, 22, provides a refreshing Evian mist and sunblock for overheated tourists like Jacqueline Kerik of New Jersey at the Ritz-Carlton South Beach in Miami Beach. (David Adame / For the Los Angeles Times)

Stacey Martin of Gardena, a security manager on a girls getaway with friends, is delighted to be tended to by De la Hoz. A friend sent her husband a cellphone photo of herself getting similarly pampered, along with the message Miss You Lots!

Stacey Martin of Gardena, a security manager on a girls getaway with friends, is delighted to be tended to by De la Hoz. A friend sent her husband a cellphone photo of herself getting similarly pampered, along with the message Miss You Lots! (David Adame / For the Los Angeles Times)