Carl's Jr Paris Hilton Ad Spicey and Smart

Posted by: David Kiley on May 25, 2005

As the father of a corruptible three year old, I should abhor the racy TV ad by Carl’s Jr. featuring a scantily clad Paris Hilton sudsing up a Bentley to the tune of “I Love Paris in The Spring time.” Right?

Sorry. Despite protests from parent watchdog groups, like The Parents Television Council, this is just plain smart marketing in today’s world. Carl’s Jr has a much smaller ad budget than its competitors. They can’t compete media dollar for dollar and hope to get any real share of voice against McDonald’s and Burger King. So, the chain occasionally reaches for the provocative. Bravo!( I did, however, dislike the fetus ad they did several week back.) Let’s not be too serious about our hamburgers, shall we? Though I do advocate keeping fast food ads off juvenile TV like Nickelodeon.

After the hoopla began over the ad (which reminds this nearly 42 year old blogger of the scene in “Cool Hand Luke” in which a buxom blonde bombshell washed her car, getting herself all wet, in front of the chain-gang of prisoners)traffic to see the ad on a url Carl’s set up crashed the site for several hours. Now that’s a media buy!!!

Run the ad on conventional TV a few times, generate the controversy, the chatter and the interest, and let the Internet be your media buy. Let bloggers like me link to it. Was it tacky? Sure. Paris Hilton is a curious pop culture phenomenon who is hot with young edgy fast food eaters. Is the whole thing effective? For me, it works better than Oprah’s giveaway of Pontiacs on her show.

Blogger Adrants got it just right. "When will people learn. If you don't like something and you want it to go away, don't say anything. Certainly don't make comments you know will get picked up by every major publication in the world thereby destroying the strategy you set out to accomplish."

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Reader Comments

A concerned citizen

May 25, 2005 02:10 PM

Your Paris Hilton add sickens me and my family will not bother your resturants with our business and we will share our feelings with our friends. We do not need to look at pornography nor do we want our children and grand-childrend to view such trash.
This isn't spicey and smart it is degrading to people with any type of values.
Believe it or not sex does NOT always sell it taints your image and makes us wonder about your I.Q.

Parent

May 25, 2005 03:54 PM

Sir,

Wait about ten years and then consider your *13* year old under the same circumstances. I doubt that your 3 year old thinks much about sex or what is sexy or what is acceptable behavior. Live your fantasy while you have the chance.

mary storey

May 25, 2005 04:35 PM

totally unacceptable for television

Jack Krupansky

May 25, 2005 06:00 PM

Today's world? Are you really considering the world, or just some subset of America? Haven't you heard that perception can be as valuable or damaging as reality? Do you care not one iota about what image of America (and other Americans) you're projecting out into the world beyond your own "do whatever it takes to sell, sell, sell" marketing "profession"?

The idea in America is not that we have hard limits and inviolate standards, but that we encourage people to voluntarily decide for themselves what's reasonable and what's too far.

It's not for me to fault you for the particular position you've taken on this particular situation, but I can and do encourage you (and BusinessWeek and its management and editorial staff) to have higher standards in the future that recognize the value of having an ethical stance far short of "anything goes if it sells" (or in your words, "plain smart marketing in today's world".)

Enough on this "case study"... bring on your next example of so-called "smart marketing."

-- Jack Krupansky

Jerry

May 25, 2005 10:07 PM

This ad i watched last night. Enjoyed it. No one being shot,no blood and no bad words. Burger looks good. Wish we could get it up in canada.

LANE

May 25, 2005 11:40 PM

David

May 26, 2005 10:30 AM

yeah.. i ageee the carl hilton is smart. just create traditional media buzz and let the internet take over. some say the ad is soft porn but using that standard, most of what is on broadcast tv easily fits the same definition. i'm getting hungry now.

Dave Brown

May 26, 2005 10:52 AM

I guess for my taste I would rather look at this commercial than one showing a quaddrupple decker hamburger, or some lizard selling car insurance. Advertising is entertainment people, if you don't like it don't watch it. Simple?

Bill Taroli

May 26, 2005 11:56 AM

Oh, sure... it's very smart to degrade women to promote a product. And using Paris Hilton as poster sex doll for Carl's Jr? She makes my skin crawl -- I see her and I think "sleaze." What are these people thinking? I have a mentally disabled sister who works at a franchise and who no longer feels safe to walk in the door thinking that the men coming in will have these new ads on their minds. What's next? Condoms and lube in Happy Meals?Their web site has a "mature audiences" label that appears *after* the trailer first displays. With all the indecency going on TV -- Janet Jackson, anyone? -- I'm surpised Carl's wasn't forced to put a mature audiences label at the front of all these commercials. Oh wait, that probably would improve their ratings, right?

Makita

May 26, 2005 01:32 PM

Has anyone mentioned the obvious tagline yet?
"Hilton puts the hard in Hardee's".

Min

May 26, 2005 04:05 PM

good

Ben Garcia

May 26, 2005 05:05 PM

Paris is absolutely digusting and I'm loving it!!

Tom

May 26, 2005 07:00 PM

Come on People..this is the 21st century.
Get a life...sell hamburgers....dont like the video..then doen't look at it.

nj

May 26, 2005 08:03 PM

I hope their business goes down the tube. What a terrible ad! We will NEVER NEVER NEVER eat there again. And Carl's Jr is one block from my office. Sonic, here we come!

Michael

May 26, 2005 08:36 PM

Yes she is one the hottest females on the celebrity front, but not for a family resturant ad.

Tam and B.

May 26, 2005 09:15 PM

Okay, I think it was "hot". She's the flavor of the month so let Carl's Jr. get their money's worth. Still, my husband loved the commercial a BIT too much. But hey, I have to admit that song is great and if I had a body like Paris, I'd flaunt it too. Put me on a Bentley with a sprayhose and pay me the bucks... if you got it, enjoy it! If you don't like it, don't enjoy it. Edit your PG movies instead for entertainment.

Daniel

May 26, 2005 09:21 PM

Hi, I'm Daniel from Australia. Last night, the Paris Hilton Carl Jr Ad made our National Current Affairs program. They played the extended version, told us about America's uproar, and left it with the viewers to decide. It is also all throughout the newspapers all around the world.

Obviously, Paris knew the uproar that would be caused. This is the foundation of her "brand". And David Kiley, from a business marketing perspective, is correct. This ad has generated millions and millions of dollars of free publicity for Carls Jr all around the world. I had never even heard of Carls Jr.

I agree that it is not suitable for viewing by children at all. But it is another avenue to open up debate on the matter, and Carls Jr has profited from it. Maybe it will result in stricter laws in the US. But right now, the only people laughing are Carl's Jr and Hilton's (assumably) million dollar payment.

It is smart marketing, but who said smart people are ethical? For those who don't like it, boycot Carls Jr. And the Paris Hilton fragrance.

ENOUGH ALREADY

May 26, 2005 09:30 PM

Very smart , Dave Brown! And what page in the TV Guide will tell you when the perversions will be on??? After seeing a brothel show who wouldn't get hungry for lot and lots of CJ humburgers?

Paul

May 26, 2005 09:36 PM

Marketing at it's finest ! ! ! ;

Juxtaposed to how the US government marketed the War in Iraq and are killing all your youth -- this kind of marketing is tame. The beauty is... that Paris symbolizes nothing. And yet ~~ at the same time she's quickly becoming more popular than Jesus. This is "Paris' Summer."All her critics just WISH they could be so free and sexy as Paris and that's why they're so hooked on "American Idol" and viagra and all that plastic surgery. Paris IS "The American Idol" !! Youth is wasted on youth and all the critics are very unhappy people that always did what other people told them to do all their lives and now they look back and (deep down) wish they could be Paris. (And that's exactly why they cling on village idiots like "George W" to "save" them.) This Carl's Jr ad is a real wake up call to let people take advantage of feeling good the few more minutes that they have left. Life is to be lived ! Life is to be enjoyed and experienced !! Paris' message is to get busy and live in the now. Bottom line is...you can only "Save" yourself and no one else can do it for you. Not Paris and not Jesus and not Georgie Porgy. Better hurry ! ;

Marketing at it's finest: "Do YOU !! Do waa ditty ditty boom boom YOU !!" Do YOU Now ! You're the only one in charge. Stop blaming Paris for all your projections of paranoia and unhappiness you've experienced all your life and start living life to its fullest.

Better hurry ! ;

Mary Ann

May 26, 2005 09:38 PM

I can't believe the trash I viewed on the Carl's Jr. ad. This ad was not spicey and smart but dumb and stupid. Sleazy women like Paris Hilton were well known in the red light district and that's where they belong. Carl's Jr.in my opinion, has stepped below the decency line and will not be considered a family restaurant but a sleazy place not to be in. And for those fantasy perverts who admired the ad, they may need to see a brain surgeon who could straighten there twisted minds.

linda

May 26, 2005 10:19 PM

shame on you Carl's Jr. CEO for putting this porn on tv. Is Carl's stock in such a dive that you need to use these tactics? You are prostituting your company. Bad form. You disappointed, and we won't be buying your products any longer.

Mary

May 26, 2005 10:39 PM

what is our world coming to? I think TV should be banned all together. The way the media insists on selling to our young people "sex" and violence. We are seeing the last days folks! Wise up

Stephen Done

May 26, 2005 11:28 PM

I can hardly believe that such a respectable publication such as BusinesssWeek would promote such sleazy, unrespectable advertising. Carl's Jr. isn't even apologizing for the ad, going so far as saying that it speaks to their core audience - who are "hungry". Sex may sell, but that doesn't mean that it's right or that it will even attract the right audience as some have said above. I've never gone to Carl's Jr. - mainly because their ads never really attracted me (not a bit fan of the "all over the place" idea). I definitely won't go now.

Dalene

May 27, 2005 12:48 AM

Tasteless. Totally inappropriate for an eating establishment that boasts a playland for kids.

Since I, along with most people, use my brain instead of my pants to make choices about what I buy and where, I'm taking my business elsewhere.

Paul

May 27, 2005 12:56 AM

Just another case of religious extreminsts making asses out of themselves. If these hypersensitive nuts want to shield thier children from anything racy or sexual, they may as well pull them out of school right now, because theres a hell of a lot worse talk that goes on in the cafeteria than what can be seen on network TV.

Carl Jr.'s are gonna be laughing all the way to the bank over this. The Bible thumping loonies just gave them millions in free publicity.

What sickens me is how utterly stupid people can be

Matt J

May 27, 2005 01:36 AM

I would rather see Paris in a swim suit than Sadam in his skivvies. The real obscenity for us Americans is having killed over 100,000 innocent Iraqies, 1600 innocent American soldiers, blaming the lowest ranking soldiers for torture condoned and encouraged by a corrupt administration, and giving up our freedom and security based on lies of nonexistant WMD's. I will be buying Carl's burgers just to piss of the fascist, hippocitical bible thumpers.

I like Bill's idea of condoms and lube in Happy Meals (spermicidal lube, I hope). It would help prevent the spread of AIDS and decrease teen pregnancy!

Paris for president!!! Make love, not war videos. Two burgers in every pot, two condoms in every Happy Meal.

Jay

May 27, 2005 05:49 AM

I love the commercial if you don't like it then don't watch it plain and simple.

Ramon Alvarado

May 27, 2005 12:07 PM

A sexy woman washing a car, yeah that will get your attention. but after taking a look at her I also noticed the hamburger and thought "hey I bet that taste pretty good. The ad didn't make me think about going to Carl's Jr to lear at women. I think the ad is fine.

Mike

May 27, 2005 12:49 PM

I want to go and eat one of those right away. By the way so do my twin 13 year old sons.

GO BK, go PH

Jeanne

May 27, 2005 01:38 PM

It is false advertising for a few reasons:
1- Someone with an stick-thin body like that doesn't eats hamburgers.
2- One would not wash a car and eat a hamburger at the same time. It would drip on the Bentley. Not to mention she might get sesame seeds in her navel ring.
It is a silly ad, meant to catch our attention and get the restaurant's name on our lips and in our heads. It should be aired during adult programming. I have a 10 year old daughter who is already noticing the double-standard in our world about women's and men's bodies. She mentioned that her father was lucky because he had more rights because he is a man. I let her watch a clip of this ad during a news broadcast to help her be more aware of what our media does to women. I already boycott Carls Jr. for other political reasons, so this won't change our actions. I hope we get to a point where women and men are both honored and respected.

Tiana

May 27, 2005 04:01 PM

I am so sick and tired of people saying that sex and sexuality are things our children should be shielded from. It is a natural part of life. Don't shelter them! Educate them! This ad is not going to make any sexually educated teen, or pre-teen do anything they wouldn't do any way. I am tired of the sexual basket cases this country produces. The more they know the better their choices will be. I applaud this commercial it is fun and won't do any damage to anyone. Open up and focus on something more important like hunger and poverty in you community!

Norm Stevens

May 27, 2005 04:53 PM

HEY! Great idea!! Put the condoms in happy meals and you'll have less teen pregnancies!!! That actually WILL make for better family values... :)

Laura King

May 27, 2005 10:16 PM

She's trash and you are no better! What has happened in this world that we'll accept lewd and almost pornographic behavior - where will you stop?

Elizabeth

May 28, 2005 12:04 AM

SHAME ON YOU!!!!How would you like it if men were ogling your own daughter, grandaughter, niece or friend??? You idiots are sure not thinking straight. The devil has you in his grasp. You have certainly lost all my business and the business of my friends. Keep porn away from our kids.

angie

May 28, 2005 10:58 AM

this is why we are turning into a country of cry babies. Everyone get soooo bent out of shape about stupid stuff! Who cares go eat a burger!

px#havok

May 28, 2005 06:45 PM

Anyone who finds this ad inappropriate is quite obviously jealous of the looks and success that Paris Hilton has acheived by acting like a stereotypical blonde. For some reason, people want to see Paris fail in life and I strongly believe it is because she's largely successful due to her stunning looks, sex appeal and her frivolous mind.

Sure, you can feel free to disagree with me all you want and say the commercial really offended you, but then answer me why noone is making a big deal about the commercial Canon recently released featuring #2 world ranked female tennis sensation, Maria Sharapova. I mean, that commercial had a TON of sex appeal and in fact Maria pulled a camera out of her tennis panties at the end and took a picture of all the balls she hit. It was quite obvious that Canon was exploiting her for the purpose that sex sells. Is noone complaining because she has actually worked hard in life to acheive her status, maybe it's because she's "girl next door" cute, possibly it's because she's extremely intelligent? Oh, did i fail to mention that Maria was only 16 years old when Canon shot that commercial?

Now tell me that people aren't attacking paris personally for one reason or another.

JOAnn

May 29, 2005 12:05 AM

I will not buy another hamburger until you take this off T.V. It is nothing but porn. May of our friends are not going to go to your resturants either. You must be desperate to sell hamburgers.

George W Short

May 29, 2005 03:55 AM

Hay Kids!
Thank God we as a people we still understand beauty, and most of us really appreciate it. I'm a grandfather, and at the age of 63, I am secure in the fact that are future is still going in the right direction. Keep this kind of creativity up, may=be we will last 50,000 more years.
I'm Proud of our new Generation. Keep up the GOOD WORK ! Hooray for Paris.
George W Short

Keith Biggs

May 29, 2005 01:36 PM

Anybody remember Elvis and his Swivel Hips?

JerryD

May 29, 2005 10:51 PM

It's funny a bunch of women drool over Yoplait Yogurt talking about Sex and Nothing is said.But,you put a skinny model eating a Huge Burger dressed in a skimpy swimsuit and the jealous women, and Men who are their husbands come out of the wood work complaining about something they don't have "A Hot Bod" So like the advertiser stated get over it if you don't like RED meat eat at the Salad Bar but don't complain because the Burger joint sells Red meat and it touches your french fries! Viva La Differance!

Mary

May 30, 2005 01:55 AM

You are kidding right?
I suppose you give your 3 yr old Playboy instead of Barney books.
You share the mentality as Paris and Carl's....all you you need to grow up and keep this sleaze in your private life if you must have it.

Concerned Mom

May 31, 2005 10:41 PM

Paris and all the other Famous "Skanks" are showing our Daughters -that women are pieces of Meat and that is all we are good for. To each their own but I am tired of seeing it all over daytime TV. It is getting REAL OLD, and we wonder why the world is the way it is!!!!!!!!!!!!

PS

May 31, 2005 10:49 PM

Some of you joksters appear to think this is about a few viewings, a chuckle, an itch scratched once or twice. I doubt many children over five have missed it, since it's primetime and daily. Prurient: raising lascivious thoughts. And you men think that hits at thirteen? Want to bet? Want to bet our children? You just did.

steven faulkner

June 1, 2005 06:27 AM

i love the new commercial ad. all these other people are just jealous that they don't have an incredible, smoking hot body

Sue

June 1, 2005 12:09 PM

I beleive your marketing crew are all 18 year old males who have watched Cool Hand Luke. Paris Hilton's untastefull washing of the car (herself) is from a scene in that movie to tease the prisoners. Why doesn't Paris try to get her family's name out of the gutter.

Terri

June 2, 2005 01:59 AM

Your Paris Hilton add sickens me and my family will not bother your resturants with our business and we will share our feelings with our friends. We do not need to look at pornography nor do we want our children and grand-childrend to view such trash.
It is degrading to people with any type of values. My family and I do not wish to be associated with this type of business gimmicks.

Rick

June 2, 2005 09:57 AM

Watched the commercial, gota tell ya, I enjoyed it. Didn't really like Paris Hilton till I saw this. It got my attention and kept it....isn't that what commercials are supposed to do. Don't worry if People stop going to Carl's Jr due to this commercial, I'm gona start eatng there to make up for them. Why do people feel they must make moral judgments for me, If you don't like the ad then turn it off and don't patronize the restaurant. You know vote with your dollars.

Dave

June 2, 2005 02:47 PM

If you don't like the ad, turn it off...it's just that simple. How this ad is "worse" than "Desperate Housewives" (or any daytime soap) is beyond me...they're all tacky, but isn't that the point?

PC

June 2, 2005 04:20 PM

Carl's Jr. nailed it! Ut oh, is that too sexist?! ;o)

Kenn Gorman

June 3, 2005 11:40 AM

Despiration advertisement - I join the large group of people who will not visit Carl's Jr again, and will happily watch as each restaurant goes out of business. I appreciate your honest comments, but respectfully disagree with you.

Jenelle

June 6, 2005 10:37 PM

Personally, David I think you're stupid! This degrades women. And if any woman wants equality out there and they like that commercial then they can forget it! Because when a man sees that crap he won't be thinkin' bout no freakin' equality!I feel that America is going way down. Everybodys all like, "Oh!If you don't like it, thend don't watch it!" BS! Why do you think we are in such Chaos now? Because this country lets people put anything on T.V. and thats why we have so many freakin CORRUPT KIDS!Im tired of people always letting the most ludacris things pass. Thats why other countries don't even think highly of America anymore! And in case ur wondering yes i do live in america and i was born here! Carls jr. is dumb and that commercial had nothing to do with a burger. Paris hilton is a skank and she has no purpose except that her daddy owns a beautiful hotel. She isn't even famous for anything real. That whole commercial is trash and so is the other one on degrading a woman riding a bull! Carls jr. has completly lost there mind.If women want equality then they shouldn't even volunteer to do those type of commercials.

Nate Newberry

June 7, 2005 01:45 AM

Bascially get this,
We live in "America." We have freedom of press, speech, riligion and so on. In L.A. I only see the commercial come on after 9:00. If you do not like it change the channel. United States has already created this will not help encourage it or get rid of it. I do not agree with the way America potrays women but get over it i am not complaining. I liked the commercial personnaly. If you hate it so much stop complaining and go do something about. Don't just be the typical whining American. It is annoying.

me

June 7, 2005 09:41 PM

If anything will cause right-wingers to consider fast food as sinful as alcohol, it will probably be this ad...and the ad's gonna be released in the south under the Hardee's brand name (Carls Jr. and Hardees have basically the exact same menus). Next thing you know, right-wingers will start saying "eat fast food and you'll go to hell".

Marshall

June 8, 2005 11:00 AM

People psycho-analyze way too much. This is a brilliant ad, and whether it's pulled of the air or not, Carl's Jr get some extra spotlight for their company. Sure, some people are going to be upset because they're uptight, but those are also the people that probably don't watch television. This ad would not have done back in 1960, but it's 2005!!! Come on. Anybody hear of the show Temptation Island? That went on much longer than this quick television ad will ever know. Yet people are still complaining...? Grow up.

mike quinn

June 8, 2005 09:25 PM

You democrats need to get a grip and stop complaining about everything.

Jack Rainman

June 10, 2005 12:28 PM

That commercial was great! I'd like to see what she could do for a hot dog commercial!

Nate

June 10, 2005 03:34 PM

I have never heard of Carls before but if I am ever near one I will break my diet to get a burger. Not because of Paris but because of the stupid things I have read on this post. Condoms certanly have not slowed teen pregnancy, it is not "BIble Thumpers" but womens rights activists who are against this which seems weird to me... a women getting paid more than a man and NOW is against it??? Sex sells, educate your own kids and teach them to keep there pants on and eat healthy

rebecca

June 11, 2005 10:11 PM

i totally agree with those who comment on the fact that paris hilton's flaunt of her body was NOT appropriate for an ad. how lude are you sick, perverted people? this is the epitome of rude, disgusting porn. this is why we have debates about whether or not we should legalize gay marriage, abortion, etc. all those perverted things stem off from these disgusting things. it makes no sense, even from a business point of view, because you yourself suggested that if "they dont like it, they dont need to watch it". who would turn it off? families with kids. kids are the ones who buy burgers. so in fact, that was probably one of the worst business mistakes yet. in your face, david kelly! you dont need to write about such things...you call yourself a father

Brian Miller

June 12, 2005 06:02 PM

Advertisement?? I'd consider this to be more of a SADvertisement!

Ok, I wouldn't really, but I wanted to use the word sadvertisement, plus, it got your attention and interest, and thats what advertising is all about. There are a variety of techniques you can use, and sex just happens to be one of them. Carl's Jr (which I have never even heard of, being from the east coast, so if it got attention all the way over here, it must be doing something right) utalized this technique to its fullest capabilities. Indecent? Perhaps to certain audiences, but that is why there are ratings(PG,PG13,R,MA,and so forth). All of you people whos posted comments about how you will never shop there again etc., you are ignorant to the world around you. In addition to that, I highly doubt that Carl's Jr. will miss your business in light of all of the new business they will be receiving from this highly successful advertisement.

b

June 13, 2005 03:40 AM

paris is attractive and otherwise pretty much insubstantial. saw the short version. not offended. good for a couple of viewings and moving on. what's the big deal?

CarlsJr fan

June 14, 2005 02:38 PM

A comedian said (Jon Stewart? Bill Maher? Anyone know who said this?):

"What's offensive about the video is that it shows Paris doing two things she has never done before. Work and Eat..."

fat angie

June 15, 2005 08:18 AM

Paris is great. I love the hamburger. Poor guys who are married to all the sad women who wrote the comments on this page! If only they could enjoy one fat burger before their last day! Poor guys who are manipulated by those sad women to say the sad things they have. Lighten up. Have fun. Enjoy life. Have your own thoughts and express yourself in a happy way.

Rob

June 15, 2005 07:30 PM

Loved it! I want Paris to wash my car like that! hahaha. You negative people are missing the point, ever heard of a target audience? This commercial is PERFECT for Carl's target. This ad is nothing short of genious. All the free publicity is definately helping sales for Carl's and Hardee's. Bravo Mr. Puzder!!

John

June 15, 2005 08:52 PM

You hard-core religious types make me want to vomit. Sex is everywhere in todays world, and what's wrong with that? When exactly were you planning on breaking the news to your kids about where babies come from, 17 or 18 sound about right? You can't keep them in the dark forever. By the way, for the person with the "mentally disabled sister", I highly doubt that the men who frequent the franchise in which she works are doing so to "check her out" because of a new Paris Hilton commercial. That's HOT!

P.S. I think the Baby Jesus would approve of this commercial anyway, so what's the big deal.

Angel

June 16, 2005 01:49 PM

If you have something that is a good product it will sell and perversion will not make the product better. There is freedom of speech handed down to us from our forefathers and God in Heaven, (to our Nation) "BUT" it is with moral responsibility and this includes, thoughts, words, and actions. Think about what you are doing? God is watching, and He is the Supreme Superior Court.
To lower oneself or organization to corruption is about greedy self interest and not about your product or the public who will buy it. I have never bought your product and will now now buy it, because I see your organization for who you are!
I will not have the eyes, hearts and minds of our pure little children corrupted or the use of a beautiful woman's body degraded even though she is so blind to allow this done to herself for money. I am reporting this the the FCC.
Please reconsider the course of your organization, God will not bless this indecent act.

Zachary Andrews

June 19, 2005 03:40 PM

The ad reminds of the very insightful comment:
"Nobody ever went broke underestimating the taste of the American public. "
H. L. Mencken
(Which variously appears with "taste" replaced with "intelligence" -- either one fits.)

I've read the posts and don't fit in to the stereotypes used by those who like the ad to dismiss the objections of those who don't... I'm definitely not religious, nor prudish (though I will say I see a difference between skank and sex), nor am I *ahem* jealous of Paris Hilton (like anyone really is??)... I'm considered a liberal, but I dislike that label, too. In any case, here's a free spirit saying that I think the ad is unfortunate -- it falls in the category of "sure you can do it, but is it really a good idea?"

The ad isn't a big deal (too bad it's being made into one -- Carls deserves to fall flat on their faces for it). The world needs less hollow, exploitative trash -- not more.

Here's hoping your wife does most of the parenting of your 3 year old (assuming that she has less tolerance for skank).

counselor

June 26, 2005 04:45 AM

As a father and a grandfather who has frequented cj's since their inception, I will no longer donate to their coffers as long as they think this kind of advertising is what it takes. The six dollar burger was a hit to everyone I know, and that was before sex was brought into the marketing. My family and extended family has dined at cj's 2-3 times a week for many years. we have not been back since the ads broke.

Jim Williams

June 28, 2005 12:27 PM

Please!!! Give me a break people. The ad is fine. Smart marketing I agree. If you don't want to see it, get rid of your tv. At least its not blood and guts. Life is short get a life and have some fun.

Sue

June 29, 2005 04:38 PM

This is in response to John's posting about hard-core religious types wanting to make him vomit. Some day you will be on your death bed and you will be vomiting. Then you will wish you had some sort of religion in your life. I agree with you on one thing, that sex is everywhere in the world today but does that make it right. You sound like a very young/old man who doesn't have priorities in life . Your are saying in your posting that Paris is sexy and hot, that tell me you had indecent thoughts not hunger pains. I say if the Supreme Being will sit and watch it, then it is ok for me. And I don't care if you like my logic or not.

Janie

July 5, 2005 11:42 PM

I think you might feel differently if instead, you were caught off guard when this commercial came on while sitting with your 14 year old daughter.

I agree with those that say you should turn the channel if you don't like it. And, there are shows and channels I don't watch for the same reason I don't like this commercial. The problem with the commericial is that I don't know when it's going to show up in the middle of a show or channel I do want to watch, or my kid watch. So now, when it comes on, I turn the channel and don't come back to that show or station. And I won't return until this is off the air.

On the other hand, after watching it, I'll definitely NOT be eating as many hamburgers, so maybe I'll lose a few lbs. Is that what they wanted?

Sue

July 12, 2005 10:49 AM

I've ordered that hamburger before the commercial came out and it sure didn't look like the one in the commercial. I've also stayed in the Hilton Hotel and the windown had towels below them because of the rain. I want the same hamburger and room that Paris gets.

David Roberts

July 14, 2005 11:11 PM

The problem with this ad is not sex. Sex is a wonderful healthy thing. In a marriage, with the intimacy and commitment that brings, sex produces a wonderful unity that brings two people into a beautiful spiritual oneness. But using that beautiful thing to sell hamburgers in such a sleazy way both cheapens sex, and misleads those who are most likely to be misused sexually.

The problem is the image it gives to young women that their value comes from being as sexually out there as possible. I have an eight-year old daughter, and I counsel many teenagers, including girls, in my church, and the hardest thing is for parents to instill a clear sense of what is proper in life in this horribly sex-saturated society. The kids are deeply influenced by the media, usually in a negative way. The typical adult has years of experience to draw upon when evaluating this ad. But to a young woman that desperately wishes to be beautiful and glamorous like Paris Hilton, this ad tells her that flaunting her sex is the way to do it, and she has no competing experiences to lead her otherwise.

Sex is great. But its not what ultimately gives value to people. We want to teach girls that their value comes from much deeper things--her character, her concern for others, her education, and her willingness to take responsibility for herself and others.

This ad also has a bad effect on young men, in that it teaches them that women exist for their sexual gratification. When they look at Paris Hilton, they are not seeing human being with a heart and feelings. They are seeing the personification of their own sexual desires. And women do not exist for that purpose. Women and men exist to make a relationship of love and commintment, and good sex is a product of that relationship, not the purpose.

I have already passed up Carl's Jr. several times, though I really like their hamburgers. I would hate for the fools that approved this ad to think it brought me to their restuarant, and I refuse to support their restuarant in anyway until they apologize and pull this ad.

Sue

July 15, 2005 10:15 AM

Hey, they got a chicken to take Paris's place.

Denise Snider

July 16, 2005 03:38 AM

Does Paris need money so bad that she has to whore herself out? Does Hardee's have such bad food that they can't sell it without sex? This is an add for sex, it's porn, and it should not be on regular programming. The only message this add sends is; come to hardee's and get your car washed by a cheap slut and oh yeah!-we have burgers too. SAD, it's a real sad day when restraunts start making adds like this. Hardee's lost a lot of people I know in my town, including myself. Too bad, they finally had started making a good milkshake.

CB

July 17, 2005 08:14 PM

P.T. Barnum was right though, and Carl's and Paris are taking it all the way to the bank.
Who are the real fools here?

Joy

July 17, 2005 09:58 PM

Have you ever said to yourself, "what is this world coming to?" I have and let me say that since God and prayer have been taken out of our kids lives where they spend so much of their time, they are now becoming the sex, porn, Carl's Jr. Paris Hilton no goods. Never liked it anyway, but this just seals it for me.

Charles Edelman

July 23, 2005 07:31 AM

What is distasteful about this commercial is using sex appeal to sell meat. It is offensive to vegetarians and the millions of cows slaughtered every year to make dead cow sandwiches,(popularly known as "hamburgers.") Paris Hilton is a beautiful, sexy dish; since she doesn't need the money, she can pick her spots, and would be better off using her youth and good looks to promote tofu burgers or soy milk.
Carl's Jr. just came out with another stupid, tasteless commercial in which the abilities and talents of a chicken are weighed in the balance and found wanting. It seems that the chicken can't do much except lay eggs and reproduce and is therefore good for nothing except being turned into pot pies. I didn't know that a being's right to exist was dependent on its ability to collate. Hell, I know lots of people who can do as little as this poor chicken, like my rotten landlords, does that mean we have the right to kill them and eat them? (Come to think of it, as far as my landlords are concerned, this would not be a bad idea.)

Hamish

July 27, 2005 11:44 PM

After seeing this ad, I want so go to america and buy one! In Australia there is very few good ads. Seeing ones like this and Terry Tate office line backer are enjoyable. All you saying that 13 Y.O childern wouldn't be suited to watching this ad are fools. I know if I was a 13 Y.O American Boy i would be down @ CJ's in a flash. And that burger looks good.

Also for those who don't understand basic business here is a little lesson.
CJ's may lose you "Bible Bangers" but they probably got a lot more customers between 15 - 35. All you who have complained I thank. Because of the controversy I have seen the ad all the way in Australia!

Chriss

August 17, 2005 09:53 AM

HMMMM....
In Europe ads like this are common. Lets consider some very real statistics about our puritanical, judgemental, and reflexive opinions.

We lead Europe in teen pregnancy, thus we lead in abortion, and STD's. Values and understanding of the sexual nature of human beings are related. The disconnect is the pathetic way we avoid talking to our children about these issues. Avoiding them and expecting the media and schools to do your parental job is the disturbing and destructive message of this ad sends to the world. Explain to your children why it is tasteless and how we as humans should value one another and you can use the ad as vehicle for healthy discussions. Throw a fit and bury your head in the sand and don't be surprised when your little Suzy is being called a floozy.

TV, Schools, and Church are not meant to raise your kids. It is time for you to grow up and accept your responsabilities as a parent. By the way don't go the Carl's Jr. and you win - DUH.

Lindsay Lohan

August 23, 2005 12:52 PM

paris has always been kind, and loving. She caraes about her family, and her friends. If you guys were celebrities, you would see how hard it is to say no to a offer.

Jen

August 25, 2005 07:30 PM

What is wrong with you people? If you don't like it, don't watch it. What kind of good do you think you're going to do getting all heated up and spouting off some long self-righteous comment on how you think it's awful or sinful or what have you. Do you realize people don't care what you think? Do you really think that a stupid tv commercial is going to make someone want to have sex with your retarted sister? Fat chance.
Just remember what your mother used to tell you. If you don't have anything good to say, don't say anything at all. ST*U

Jason

September 10, 2005 08:56 PM

if you people are so concerned about your children watching this on daytime tv, then maybe you should get them off the couch and try some good parenting instead of letting the tv raise your kids for you.

proextender

September 18, 2005 01:32 PM

I agree with you the way you view the issue. I remember Jack London once said everything positive has a negative side; everything negative has positive side. It is also interesting to see different viewpoints & learn useful things in the discussion.

Natalie

September 24, 2005 02:46 AM

What I don't understand is, people are posting messages DIRECTED TO CARL'S JR. on this website. A person writes a blog, and you treat him like he's the head of advertising for CJ's! Don't blame the devil for a sexy commercial, and don't blame lack of condom-filled happy meals on teen pregnancies. The fact that so many people in America are obsessing over a simple commercial is the sad thing here.

Kirk

September 24, 2005 06:46 PM

It's only a commercial. If you don't like it press UP or DOWN on your tv clicker, simple as that.

You act as if this commercial is going to change someones life. LIKE OH MY GOD PARIS IS EATING AT CARLS I'M SO GOING TO EAT THERE. Watching paris hump a car, makes me want to hump a car, and eat a hamburger also. Get a grip,

To the person who thought the commercial was degrading women.
Have you not seen there other commercials? They make it look like men can't make breakfest. Why not get off this STUPID issue and talk about what needs to be done. Like someone pointed out earlier, people are dying of hunger all over the world, why not send them some Carls Jr. and fatten them up.

Kirk

msn plus

October 7, 2005 01:05 AM

this is one of the most interesting sites i had visit today

Johnny

October 8, 2005 03:05 PM

I think that this is the perfect ad. Paris is so hot and ur a genis for thinking of this. Call me paris. lol

kazaa

October 8, 2005 09:51 PM

one of the most interesting post i have read today. congratulations for the info.

cas

October 10, 2005 01:56 AM

I have to write a paper for my writing class about and ad. i chose this one for many reasons. BUT, when i saw the commercial, being a young teen girl (19), and pretty self concious, i took a different perspective on it. Intsead of thinking "dirty ho, rub your body on that car...slut...dadaydyaldjdad" I thought, "If paris hilton has a body like that-and can eat a burger from carls jr., so can i.." type of thing. let me know what you think-maybe i am just a victim of society-

telecharger msn

October 12, 2005 12:24 AM

i´m gonna keep visiting, interesting site :) Milia

Telecharger kazaa lite

October 18, 2005 08:37 PM

this is a very interesting site. congratulations for your stuff..

jane

October 22, 2005 11:40 PM

To Lindsey Lohan: Just to let you know, your two spelling mistakes in your comment just made you and Paris look worse in the eye of the public. If you are going to defend her, do it right.

jeu online

October 24, 2005 11:46 PM

this is a very interesting site. congratulations for your stuff..

jacka

October 25, 2005 03:13 PM

very sexy luv it... keep it up

PH

October 28, 2005 11:01 AM

I dont see what the problem is, if you dont like the ad dont watch it! Paris did the ad because it was fun, and it would get people talking. She is smart business woman who knows how to market herself. Anyway most of the ads out there are sexy - sorry to repeat other comments but "sex sells". Stop being so jaded and enjoy your life.The ad is hot.
PH x

Stanley

October 29, 2005 01:47 AM

lol, I work at CArls JR... and I just watched it...its seductive...but its not crazy seductive..when i heard about it, I thought it was so bad...but watching it, its not as bad as i heard it was. I comment concerning the first post...oh shove it up your rear-end, you have no idea what pornography is, it is so beyond worser then the Paris Hilton Ad...I swear some people should know what they are talking about before they speak a word.

telecharger musique

October 29, 2005 04:35 AM

nice and beautifull site. congratulations!!

Shayne Dizzel

November 2, 2005 01:09 AM

mmm mmm mmm, Carl's Jr. Genius!, they are now my burger place of choice!

Steve Burke

November 4, 2005 05:17 PM

Well done Carls Jr. for always having such unique ads. What a shame the Chili Fries and the "Don't Bug Me I'm Eating" ads are not on your site, they are way better than the breakfast ads.
I happen to like the Paris Hilton ad, even though I don't find her all that attractive, and the burger looks bloody fantastic.
I'm excited to hear the news that Carls Jr is moving into Canada. I live on Ontario where there are no sites and in the last three years I've been to a Carls Jr. twice. I only eat fast food once every week or two, but I'd be much happier when I do enjoy a good fast food burger to be sinking my teeth into a Portobello Mushroom Six Dollar Burger or a Western Bacon Six Dollar Burger.
Slurrrrpp!!!

Dingo

November 4, 2005 05:39 PM

To all the people that keep calling this ad pornography - you're all very sheltered people who need to relax.
There's no porn here, not even a nipple!!

jim paguc

November 13, 2005 10:27 PM

she's hot!!!!!! let her show her body to your 3 year old

Michael Hoyrup

November 14, 2005 04:56 PM

come on people.. "We do not need to look at pornography nor do we want our children and grand-childrend to view such trash." - if u dont want your children or grandchildren watching it then CHANGE channel!! Is that so hard?? And what's so offending about it?? Did you really get your feelings hurt by watching it or are you just pissed that you dont look like that?? Television wasn't solely created to fit what you find appropriate - there are people who don't consider this offending??

Mike Johnston

November 16, 2005 03:21 AM

Being European, living in France, I find the quasi hysteria over this ad rather amusing, I believe that things ought to be kept in perspective - which is patently not the case viewing some of th ecomments posted by certain people.

How can one take an ad like this seriously? Surely the art director has a great sense of humour to represent a hamburger (not a very appetising sight anyway) in this way...

In Europe this kind of thing is nothing extraordinary and I agree that this is far, far away from pornography (surf the web guys and have a look...).

In British advertising and humour, it is commonplace to use self-derision as a tool - in other words not really taking oneself too seriously; and I am sure that the extremely attractive (and surely intelligent) Paris Hilton knows exactly what she's doing and is having a great laugh at all the extreme (read extremist) comments that are being made.

Use your value system to fight for the things that are really screwing our world up at this tme - like all forms of terrorism and the invasion of other countries and lying through your teeth to the people about the reasons why...

size genetics

November 17, 2005 02:16 AM

Three phrases should be among the most common in our daily usage. They are; Thank you, I am grateful and I appreciate.

Nicki Hilton

November 23, 2005 06:13 AM

I can't wait 'til she's older and had too much plastic surgery. We must be all so bored of Michael Jackson!!

Meg

November 23, 2005 06:58 PM

oh just shut up & turn off your t.v. if its making you this upset. honestly, you women are all just jealous, why else would you take time out of your day to make a post about this. yeah, she's gorgeous, young, & rich. i dont have a problem with it. but it sickens me that all of you do. get over yourselves. whether you like it or not, sex does sell & always will. keep it up Paris.

Alexis

November 27, 2005 04:31 PM

Yo, this commercial is so stupid. It doesn't offend me or anything and I don't think its that big of a deal if young kids watch it, but the commercial is supposed to be an advertisement to promote this new hamburger, not to buy a whore.

Chris

November 30, 2005 08:10 AM

It works.

penis stretcher

December 5, 2005 01:45 PM

Three phrases should be among the most common in our daily usage. They are: Thank you, I am grateful and I appreciate.

no name

December 5, 2005 06:46 PM

There's a certain poetic justice here, in that her fiance's family tossed her out for being trash. I guess if you're trash, you might as well make it pay.

BK's Female Teen

December 7, 2005 06:50 PM

This is sad how all of you adults are fighting over this. I live a small town and we have nothing really to do around here so when we saw that we were'nt affended by that, nor we're our parents.You adults watch shows like Trucks for the men or dads which has "sleazy" women hosts on it telling you what is comeing up next on the show or at the car show(s). And for the women or moms there are all of the soaps and the women on those shows are just as bad. They have sex everywhere(and anywhere), cheating on their husbands. And then, we have the shows that are supposed to be for the family like football, half time shows, Survivor that guy john or whatever his name was was a nudist, and then theres Fear Factor with the girls and guys wearing bathing suits to do things. People come on, the shows are on for like what a half hour to an hour and you let your kids watch them but its bad to watch a minute commerical? Lets be reasonable. So what if it "sells" sex. Your gonna have to talk to your jr. about it some day any way am I right, it's not like they're not going to learn about it some day.And your teens, your supposed to talk to them about peer pressure right? Well, if you are good parents you would do it and this commerical wouldn't make a difference. End of story!

P.S~Why is it ok for your daughters,sons, or grand kids to go see Britney Spears or Christina in concert for hours but not a minute commerical? Britney Spears or Christina wear just as much clothes if not less at their concerts and they sell sex but you let you kids see them in concert and listen to their music? Now that to me does not make any sence to me! All you people who are mad at Paris dont be. YOur just mad cause she has the money to help someone (or something) sell.And your mad cause she has a great body. If y0ou have anything to say to me or my thoughts post it on here!

Ali

December 9, 2005 10:17 AM

stupid bible bashers you are so hypocritical
do u think we all wanna here about your belifes
keep them to yourselfs
go paris!

Edwin

December 10, 2005 01:42 AM

Business in American. Let's think about it for a second. Or rather, lets us expand on business not only in America but anywhere. Isn't their main interest money? I read comments where people were complaining how it will affect Carl's Jr. ethos. For the strict parents, do you really think your children are really that naive? They do what they need to do to make money and survive in TODAYS world. The appeal to sex is found in many places. The commercial worked. And for the person that wrote for me to wait till my child is 13 years old and watches something like this, fine. It's not going to bother me. Better they see that than real pornography. Carl's Jr did a very good job in making this commercial. that's all I have to say. For those complaining, get a reality check.

LP_gear

December 14, 2005 09:48 AM

You make a good point, and no matter how much everyone else hates it...you still made a point.

Robyn

December 14, 2005 05:19 PM

IN RESPONSE TO PAULS COMMENTS BELOW:
If these hypersensitive nuts want to shield thier children from anything racy or sexual, they may as well pull them out of school right now, because theres a hell of a lot worse talk that goes on in the cafeteria than what can be seen on network TV.

Carl Jr.'s are gonna be laughing p>

What sickens me is how utterly stupid people can be.

ROBYN'S RESPONSE TO PAUL:
Paul,
Before you decide to put down "Bible Thumpers" as stupid people, you may want to go back to school to learn proper grammar and spelling. You don't come across as intelligent yourself, however, you are certainly entitled to your opinion. Just don't forger that your your so-called "Bible Thumpers" are also entitled to their opinions as well.
Just because I recognize that I am a 'Daughter of God' does not mean I don't have the right to express my opinion any more than your disbelief infringes upon your right to express your opinion.
So, Paul... lighten up and live your life the way you choose to and show others the same courtesy and respect to live their lives and hold their opinions as they see fit. The laws protect "EVERYONE". Not just those who think it only applies to them.
Personally, I think the add was in very bad taste. I knew members of the Karcher family in High School and I know Carl Karcher would have never stooped to such "trashy advertising" to ell his hamburgers, but then... he must have been a better businessman than those now at the helm.

Caitlin

December 16, 2005 11:37 AM

i like paris hilton so u guys can all shut up

Alexa

December 24, 2005 01:36 AM

Who knows what kind of sick diseases someone could pick up from a burger with that Hilton girl in the mix

Sally

January 8, 2006 06:04 AM

I was searching for the name of the girl in the Canon commercial for a trivia question. Man, you guys need to lighten up. It was hardly porn, it was a COMMERCIAL. There was no sex, just her body. It's stuff like this that makes American woman so ashamed of her bodies as compared to women in countries like Sweden and Norway. Sex is not evil, this has nothing to do with the devil, and Paris is ridiculous for more reasons besides this commercial. It was brilliant advertising. What is there really to be so uptight about? Do you think a kid is going to think anything about it? Do you think MTV is better? Relax and parent your kids YOURSELF and stop making moral decisions for the rest of us.

Tori

January 11, 2006 09:02 AM

I am writing a paper on this for my English class...It is truly ridiculous...

mike

February 22, 2006 05:03 PM

There are worse things on TV, get a grip. Sex always sells no matter what the product is. Have you never seen a music video? Can't wait till Carl's JR comes to Canada.

PARIS IS A HOOCHIE SLUT

February 24, 2006 10:56 PM

PARIS...THE LIP SYNCING SIMPSONS....AND HER PERVERTED DAD TALKIN ABOUT HER BOOBS..THEY ALL SUCK AND LOOK LIKE TRAILER TRASH. CARL JR SUCKS AND SO DOES SONIC..WHY WOULD U GO EAT AT A FREAKIN GAS STATION HOW RETARDED..THOSE HOTDOGS AND STUFF STAY THERE FOR A YEAR

PARIS IS A HOOCHIE SLUT

February 24, 2006 10:57 PM

PARIS...THE LIP SYNCING SIMPSONS....AND HER PERVERTED DAD TALKIN ABOUT HER BOOBS..THEY ALL SUCK AND LOOK LIKE TRAILER TRASH. CARL JR SUCKS AND SO DOES SONIC..WHY WOULD U GO EAT AT A FREAKIN GAS STATION HOW RETARDED..THOSE HOTDOGS AND STUFF STAY THERE FOR A YEAR

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February 28, 2006 04:33 PM

I agree with you the way you view the issue. I remember Jack London once said everything positive has a negative side; everything negative has positive side. It is also interesting to see different viewpoints & learn useful things in the discussion. penis enlargement pills

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February 28, 2006 04:34 PM

I agree with you the way you view the issue. I remember Jack London once said everything positive has a negative side; everything negative has positive side. It is also interesting to see different viewpoints & learn useful things in the discussion.

raana

March 6, 2006 10:26 AM

. I can just say that the people who watch such these trashes are really sick and they have so many sexual knots

Dusty

April 4, 2006 03:40 PM

Hey I'd just like to say that I love sex - a lot! So it's not like I'm prude. However, as much as sex can sell, I don't think sex sells food! I only eat one thing during sex and it ain't Carl's Jr. hamburgers! :)

Sue

April 14, 2006 10:12 AM

A reply to Dusty. Keep you off-colored eating habits to yourseslf, we don't care. The topic isn't about you, it is for an agree or disagree on the subject of how the hamburger was presented.

Hayden

June 10, 2006 10:09 PM

Hey, David, I'm an American journalist over in Europe so I've never seen the Paris Hilton/Carl's, Jr. ad(s), but it must have been terrific to elicit these responses. I'm almost sure that if I saw the ad and bought a couple of Carl's Jr. burgers I still wouldn't be able to have sex with Paris (and, no, my email address doesn't refer to her), not that there's anything she has (thanks, internet) that I haven't at least seen. I think the funniest thing here is that I found your link looking for the Buddhist Temple in Paris (no, the other Paris.) I've already seen her temple. Hayden

Rick

June 11, 2006 11:37 PM

Get a life you uptight nerds. It was not porn in any way it was a hot woman washing a car with a burger in hand. Ok so chill out, this is what the public is intrested in so this is what you must do to sell your products. This video was clean nothing showing like tits or ass. OK SO LAY OFF.

James

June 24, 2006 04:03 PM

You mean to tell me that with all the good advertisers out there, all you can come up with is sex to sell your hambergers. your dealing with some young people who don't need Junky advertisements. we are a family of 27 plus friends . don't expect to get a single dollar of ours. I will drive an extra 20 miles rather that eat your stuff.
Jim , family and friends.

Eric

June 25, 2006 04:58 PM

Perhaps the commercial was a shamefully obvious attempt to use sex to sell a product.

But it was marketing genius and well executed. If Carl's Jr. didn't make this ad, some other company would do similar in a different industry.

While sex sells, so do childish cartoons that use slapstick humor to trivialize the pain and suffering of others.

Try to open your minds to the full range of morality before leveling such vehement criticism at one target.

robin

August 11, 2006 10:42 AM

its realy funny two see dhat paris hilton have a hamburger! ha-ha !!
byebye

Rachel Fletcher

October 3, 2006 01:49 PM

Sheltering your children can only last for so long. I was in Los Angeles at the time of the Paris Hilton sex tape and honestly, the woman is trash and not worth your concern. There are always objectional people in the public eye, I just don't remember anyone making so much off of blatant prostitution, what a slut. But if Carl's Jr can make money off of it let them. At least they're not killing off thousands of acres of other countries land, like McDonalds. Would you rather teach your children that is alright?

onur

November 8, 2006 09:26 AM

hey yo man

Aisling

November 24, 2006 08:31 AM

Will you all grow up, I think the ad is hilarious!!

FALL

December 13, 2006 04:10 PM

I LOVE YOU PARIS HILTON YOU ARE VERY BEAUTUFULL .YOU ARE MY HEAT IN YOU

nick

December 30, 2006 03:02 AM

Firstly I think think very highly of America here are the reason
;for a country that was founded not many centuries before it has risen to power ans stayed there, it is one of the dominant cultures on this planet and they stick up for what they believe. But I also believe it has gone down the shitter a little, i believe it is because of some of the stupid people in your country and many of the woman on this forum are saying this add is sexist your right but...SO WHAT!!! It is the freedom in America and allowing individuals to do as they please - many of the woman here are actually being sexist themselves by insulting Paris Hilton - that has made it great. Or do you want to be like Iraq and control everything on tv. I agree with many of the females on this site saying it isn't good for kids but as a teacher at a priviledged private school I know kids will always think like this and act like this it is in there nature - no reason trying to hide... and they will always be like this it's called hormones. I say good on Paris if she makes this and doesn't care what other people call her and other girls are idiot enough to follow in her foot steps it's there own bloody fault and your better of without them. conmcerned Australian history and science teacher . By Nick

Male

January 3, 2007 12:02 PM

I do like the line "Paris Hilton put the Hard BACK in Hardee's" Thats a great tagline! Or Paris Hilton put the T in HardTEESSS's :) Is it great marketing or and bad misstake well that is up to each person and that's what makes america so great... you can have your opinion. You can not buy Hardee's anymore because of this ad or you can go there everyday looking for Paris... it is up to you and that is just a great feeling!

lejla

January 17, 2007 10:25 AM

you are a beautiful paris i love you ,i am from albanian ,i can't speak very well english
i am in class 6 ,by paris

Jennifer Kings

January 19, 2007 08:11 PM

I too am a parent doing my best to teach my children what is "right". Everyone knows what that means deep inside. I do not appreciate these and any provocative commercials at all.

James

January 29, 2007 07:34 PM

Sheltering your children can only last for so long. I was in Los Angeles at the time of the Paris Hilton sex tape and honestly, the woman is trash and not worth your concern. There are always objectional people in the public eye, I just don't remember anyone making so much off of blatant prostitution, what a slut. But if Carl's Jr can make money off of it let them. At least they're not killing off thousands of acres of other countries land, like McDonalds. Would you rather teach your children that is alright?

Steve

January 30, 2007 03:40 PM

You see... ads are placed on TV stations and shows that we watch. We really dont have control of the content of the ads placed on our favorite shows. So this is really a sticky subject. The only way for us to really express our opinions and our voice to be heard... is to take action when we feel they have gone over the top with a ad that is too raccy! I really do understand both sides of this issue and Im really stuck in the middle. I see both sides... if I put myself in the shoes of the advertiser I want more sales and I want my marketing dollars to really work for ME! But as a parent I want to protect my KIDS... I want them to be safe and to have Great values! It's a tough spot to be in!

Robin

February 28, 2007 07:43 PM

Hey, all you folks complaining about the Paris Ad, just take a look at your local swimming pool in the summer. What is the difference. Your kids are also the ones "slipping out at night" because of you sheltering them from life.
Also, Carl's must know what they are doing as they have been doing it for many years. This is America & he is making much more then most of you! Who's the dumb ones now" This is 2007 & not "Little HOuse on the Pairie'!

iPod Movies

March 7, 2007 06:17 PM

I don't care much for Paris.

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Pod

March 7, 2007 06:20 PM

I think she's OK. But she certainly is good at publicity.

www.hqpicture.com

March 9, 2007 11:38 AM

nice and easy

LiveJasmin

March 11, 2007 12:05 PM

Hey, all you folks complaining about the Paris Ad, just take a look at your local swimming pool in the summer. What is the difference. Your kids are also the ones "slipping out at night" because of you sheltering them from life.
Also, Carl's must know what they are doing as they have been doing it for many years. This is America & he is making much more then most of you! Who's the dumb ones now" This is 2007 & not "Little HOuse on the Pairie'!

That is my words wxcatly

kez

March 22, 2007 04:16 PM

Perhaps the commercial was a shamefully obvious attempt to use sex to sell a product.

But it was marketing genius and well executed. If Carl's Jr. didn't make this ad, some other company would do similar in a different industry.

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April 4, 2007 12:06 PM

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kristina lopez

July 23, 2007 02:07 PM

youre a pervert!! why not just make a commmercial of only the hamburger!!!

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September 19, 2007 03:05 AM

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Vanessa

December 2, 2007 10:46 PM

I think those who come on here expressing why they are so disgusted with the ad, and so on and so on, need to be more open minded. Sex sells, it is the 21st century, and nobody will stop using these kinds of advertising stradegies to please the oh so concervative Americans, that think their kids wont ever be exposed to this "soft porn" as someone mentioned before. Because the truth is, sex is everywhere not just commercials like these. So change your channel.

IVAN

March 24, 2008 03:13 PM

i like your commercail theirs is nothing wrong with your just selling the burger...people are missing the whole point of the commercial... THE BURGER

neena

April 17, 2009 08:44 AM

i understand that most people just wanted to preserve values ... however, did you ever realized that you are now the laughing stock of Carl Jr. and even Paris Hilton because of the hatred you have expressed...??

Carl Jr. is indeed successful in generating free publicity due to the uproar from the conservatives...