Post Infosecurity Europe 2018

Infosecurity Europe, the UK’s largest cybersecurity exhibition and conference programme, took place last week at Kensington Olympia in London. The annual event includes high level keynote speakers, panels and tech talks as well as over 400 exhibitors, which makes it a ‘must-attend’ event for IT professionals. Eskenzi PR has attended Infosec for 22 years consecutively and this year we’re proud to say we’ve added another successful event to our tally.

This year we had to think outside the box and work hard to get our clients PR from the show. But, we did it again! In total, Eskenzi clients had 122 press, radio, TV and analyst interviews for 15 clients with 13 surveys amongst 4,200 people during Infosec. Alongside the BBC came The Daily Telegraph, New Statesman, IDG Connect, and of course all our friends from IDC, Infosecurity, SC Media, Ovum, KuppingerCole and ISMG to name but a few.

Handling expectations is very important, so we always estimate around 5 interviews per client but, we got on average around 8 – in fact one of our clients had 12 press briefings! This comes down to the fact that we start reaching out to press six weeks before the show and we create a more personal approach when contacting journalists. We will never waste a journalist’s time, especially when they’re at a show like Infosec, so it’s crucial that we know the areas journalists cover and only approach them only if we genuinely feel our clients have something to say. So, it’s our job to work closely with our clients to make their stories compelling.

Every year we organise a party at the end of Day 1 of the show just around the corner from Olympia. This year we also hosted the European Cyber-Security Bloggers Awards with Brian Honan which recognise the best blogs and podcasts in the industry. The event was an absolute blast and we were delighted be able to host the awards as we know how much time and dedication goes into writing a truly insightful and balanced blog! You can find the full list of winners here.

We would like to thank our sponsors – Corero Network Security, AlienVault, Cylance, Cyberproof, Domaintools, HackerOne, Imperva, Lastline, Synopsys, Tenable – for helping make this such a fabulous event!

If you’d like to see our advice on how best to PR yourself at Infosec, based on 22 years’ experience of doing the PR for the show for hundreds of clients, check our previous blog post.

In Our Blog

What Our Clients Say

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“When our board wanted to expand awareness for AlienVault in EMEA they immediately reached out to Yvonne as they knew she’d be able to sprinkle her magic and help to make it happen. Yvonne and her team have certainly done that and more! Never a day goes by when we’re not being contacted by our Eskenzi team. Eskenzi has been our PR partner since the early stages to make us a well recognized brand in the UK to our acquisition by AT&T. I can't think of a better PR partner who 'gets it' than team Eskenzi!”

AlienVault

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“The Eskenzi team has exceeded our expectations on all fronts. They’re a small, nimble team that delivers results you would expect from a top global PR firm. The combination of their exceptional media relations and their expertise in the cybersecurity industry has made them an invaluable partner. Eskenzi has set the bar for our PR programs worldwide.”

Synopsys

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“We cannot underestimate the impact and role played by Eskenzi PR in building our brand and profile. The team’s relentless drive and creative approach helps elevate Alert Logic high above the general market noise and differentiate our brand in a crowded and competitive marketplace. Reliable, creative and always there for us – Eskenzi PR is a pivotal strategic partner on our journey from good to great.”

Alert Logic

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“Working with Eskenzi has been fantastic. They seem really attentive. They speak to my marketing team on a weekly basis. We’ve had some great press releases go out and generally, I think the guys have been great with keeping in touch and also bringing suggestions to the table, which is exactly what you want from a company like Eskenzi.”

Immersive Labs

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“We were referred to Eskenzi by one of our investors. They said they had a very good relationship with them for a very long time, and still do. They weren’t wrong! It’s been a great partnership from the beginning as they understood immediately what we needed, how we do it and have got us great traction since day one. It’s all about the day-to-day work they do, and their flexibility working with us during very late hours, all the time, around the clock…”