Sony PSP: Racist?

By consumerist.comJuly 5, 2006

The internets are burning, aflame with outrage over this allegedly racially charged campaign Sony launched in Amsterdam to intro the new white PSP. The argument seems to hinge around that showing a black person and white person together, in combat, is racist. Previously, the PSP was only available in black. We don’t particularly find the ad racist, or even that interesting, just another shiny TBWA drop of gloss.

Just use the standard European excuse that they don’t really understand racism over there. Would have been easy to reverse the races and keep the costumes and hair — would have gotten the point across and avoided the flak.

here’s why this isn’t racist. It has nothing to do with establishing one race as better than another. At best, it says that maybe the white psp will kick the black psp’s butt, or dominate it sexually, or something. It’s about game systems, not people. If it were about people, the copy would read “This white girl is better than this black girl, see?” Once again, lets fight the racism where it exists in real life, and stop making it up where it’s convenient to poke at it and burn it under a microscope.