Research areas

Selected publications

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016), “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”, forthcoming in the Journal of Marketing Research.

Huh, Young Eun, Carey K. Morewedge, and Joachim Vosgerau (2016), “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food”, forthcoming in Psychological Science.