What Exactly is UX?

“as encompassing all aspects of the end-user’s interaction with the company, its services, and its products.

In general, UX design is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. Essentially, UX design is a human-first way of designing products — it’s all about creating experiences that people can use with ease and delight. A key UX design skill is learning how to make that experience the best it can be. UX designers tend to be concerned with three primary factors — usability, look, and feel.

Usability is the cornerstone of user experience. If a product isn’t usable, the user is guaranteed to have a negative experience.

The look of a product is the visual appeal. It should satisfy or exceed user’s expectations.

The feel is about designing products that are a joy to use. Products should provide a functional and pleasurable experience.

However, UX design isn’t solely about the user. Meeting the business goals of the product and aligning the business goals with those of the user is equally as important. Ultimately, the goal of a UX designer is to connect business goals to user’s needs through a process of research, testing and refinement.