Tuesday, April 21, 2009

Welcome Home Stanley Cup

What's the first thing that comes to mind when you think of the Stanley Cup Playoffs? Besides from Lord Stanley, the cup itself, Wayne Gretzky, Barry Melrose, and perhaps Don Cherry, it's probably the Versus Network.

Ever since the 2004-2005 NHL Lockout NHL games lost their mainstream contracts (including a bid from ESPN reportedly worth $130MM) and instead settled for an agreement with the Versus Network.

Formerly known as OLN, Versus has positioned itself as the man's network, featuring programming like hunting shows, hockey games, and extreme cage fighting.

In keeping in line with their manly programming they have also associated themselves with hard, heavy metal intros when moving in and out of commercials.

Below is an example of one of their ads:

The song playing in the background of the commercial is entitled "Welcome Home" by Coheed and Cambria.