Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]

In 2016, I’ll celebrate ten years of freelance writing and consulting. In preparation, I’m carving time to look back over my key learnings, and share what I can. I wrote 7 Tips Every Freelance Writer Should Heed, And Newbies Need to Know for the Professional Writers Association of Canada, Toronto Chapter. The tip that means the most to me is Tip […]

Jim Beaubien and Karen Caesar hired me to project lead the creation of a new web site and brand refresh. Through brand discovery we co-created the following goals for their new site. They are great goals and I’m pleased to say post-roll out that my team delivered on all six.

I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]

I love speech writing. Crafting the text is a great challenge, but then actually hearing someone you’ve worked with get up on stage and nail it is a whole other thrill. Better still, is hearing people laugh or applaud at all the right moments. With so many political speeches getting posted online in the lead […]

Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find. Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web What I like about the examples chosen for this post is that they are not only […]