About

the open marketer looks at how to transform and grow companies by using internet and digital technology.

Why the ‘open marketer’? The goal of the blog is about being open to new ideas and ways of doing business based on a marketing perspective. That’s marketing in the broad sense of how companies deliver value to customers and derive value for themselves, i.e., product, service, price, target customers, sales and service channels, as well as promotion and advertising.

It is written by Penny Webb-Smart in Sydney, Australia. My goal is to cover a wide range of topics with a strong focus on customers and delivering value.

Having managed people for a few years, leadership and career management are recurring themes also.

I hope you find it interesting and useful.

Please feel free to use the comments section for feedback and discussion, or you can contact me at: theopenmarketer@gmail.com