MySpace.com parent company Fox Interactive Media, a unit of News Corp., announced late Thursday the creation of an "Audience Network" unit.

Adam Bain, who was previously the company's executive vice president of technology and production, will lead the new unit.

The unit's charter, according to a company statement, "will be to optimize monetization across FIM's content network and for third-party publishers," leveraging the company's ad technology that can target ads based on interests. The new unit will combine advertising technology, ad operations, and performance sales efforts into one unit.

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