Super Bowl XLV Should Be StubHub's Highest-Grossing Event Ever

StubHub officials said Super Bowl XLV should become the highest-grossing event in company history by sometime this weekend. After a high degree of price volatility for the game in the secondary ticket markets over the past 12 days, the Steelers-Packers matchup has settled in as one of the strongest in recent years. StubHub's average sales price for the game as of yesterday was $3,596, 51% above the $2,386 average for last year's Saints-Colts matchup. Ticket unit sales volume for Sunday's game on StubHub has been similar to last year's Super Bowl, but the higher pricing has created a more than 30% increase in gross sales revenue.

Ticket metasearch engine FanSnap, meanwhile, last night showed 4,332 tickets available for sale with an average listing price of $4,189, 88% higher than the $2,234 seen at a comparable point last year.