CREATE BLENDSAS UNIQUE AS YOUR CUSTOMERS

Why Roast?

Roasting is the process that gives each cup of coffee its taste; and by becoming a roaster, you take control of how that cup of coffee should, and will, taste. If you are in the business of brewing and serving coffee, the ability to roast your own beans opens up many new possibilities.

Control over quality & consistency

As a roaster you will quickly be drawn into the role of the artisan, carefully overseeing your roast to ensure the perfect result. Roasting your own beans gives you control over the quality and consistency of the coffee used in your brew. Sourcing your beans directly from producers around the world provides an intimate knowledge of the coffee characteristics and the flavours that it can be expected to produce. It is the roasting process however that ultimately determines how these green bean characteristics will be transformed to create your ultimate drinking experience.

DEVELOP UNIQUE BLENDS

Developing your own blends creates a distinct point of difference in a competitive coffee market. Get to know your customers’ favourite coffee experiences and develop unique blends that will keep them coming back.

Be warned however – coffee drinkers love something special, and the roaster’s ongoing quest for the finest beans and first access to exclusive micro lots is highly addictive!

CONNECT WITH YOUR CUSTOMERS AT THE SOURCE

Coffee drinkers love to know the origin of “their cup”, and roasting your own coffee enables you to tell this story. Share with your customers the name of the farm where the beans were sourced, describe the characteristics of the bean, and list the flavours they can try to experience when drinking their coffee.

This not only creates a powerful connection, it provides you as the roaster with strong insight into your customers’ tastes and preferences.

BUILD A BRAND

Have you ever dreamed of serving your customers your own brand of coffee?

Roasting makes it possible to develop your unique blends and then brand them as your own. With clever marketing, your brand of coffee will be sought after by cafes, restaurants, and retailers, paving the way for potential expansion of your business operation.