While straight-up commercials have something of a dirty feel at times, they can also often be captivating — as the most successful advertisement captures our attention. For Sony’s new 4K television advertisement, the company felt exploding eight million flower petals out of a volcano and burying a whole town would get our attention. Sony wasn’t entirely incorrect in that thought process.

The commercial is for Sony’s 55-inch and 69-inch X9 4K televisions, and is gorgeous — a description the company is obviously likening to its 4K TVs.

The video was shot with Sony’s F55 and F65 cameras. The location, Costa Rica, was chosen in an effort to capture the intricacies of the dynamic landscape, offering more for the eye to see. The colorful flower petals were locally sourced, and are biodegradable so the multicolored mess won’t damage the environment, whether or not it damages a Costa Rican village’s sense of taste.

The eight million petals were used because Sony’s 4K television sports eight million pixels. You can check out how Sony pulled the commercial off in the behind-the-scenes video below.

Unfortunately, you likely won’t be able to experience the true beauty of Sony’s commercial unless you watch it on a 4K TV. You can purchase the 55-inch 4K TV right now for a little over $5200, which is sure to burn a volcano-sized hole in your bank account.

The world hasn’t quite caught up to 4K TVs yet, so if you don’t have one, bookmark the video so you can watch it in a few years when you finally purchase one at an affordable price.