Proposal Title

Presenter Information

Start Date

13-4-2018 4:05 PM

End Date

13-4-2018 5:05 PM

Proposal Type

Individual Presentation

Abstract

In 2009, avid romance reader Sandhya Sridhar quit her job at a newspaper in Chennai, India, and started her own company, Pageturn Publisher, which included the Red Romance Series, to publish English-language novels that she billed as “full blooded desi romance.” She sensed a need for romance novels more relatable to Indian readers than the imported Mills and Boons she grew up with. I argue elsewhere that desi romance can be considered a subgenre of romance, with the novels marked as Indian in a variety of ways that include language, content, and cultural values. Sridhar has written three books in the series, two in its first year (2010) and one in 2012. In this paper, I argue that Sridhar’s books have functioned as yardsticks for other authors and model the goals of this new subgenre. Through close readings of Heartbeats, Endless Time, and 31 Somnath Street, I address questions about family involvement in romance, acceptable erotic language, issues of consent, and an articulation of modern Indian values regarding sex and marriage.These values include respect for elders’ input, the inherent desirability of marriage and children, the prioritizing of the family over the individual, the importance of consent when it comes to intimate relationships, respect for all women, and women’s control over their own bodies and sexuality. These values reflect to readers Red’s ideas about of identity, self-realization, and romance in a post-colonial world.

This document is currently not available here.

DOWNLOADS

Since February 06, 2018

Share

COinS

Apr 13th, 4:05 PMApr 13th, 5:05 PM

An Articulation of Modern Indian Values in the Romance of Sandhya Sridhar

In 2009, avid romance reader Sandhya Sridhar quit her job at a newspaper in Chennai, India, and started her own company, Pageturn Publisher, which included the Red Romance Series, to publish English-language novels that she billed as “full blooded desi romance.” She sensed a need for romance novels more relatable to Indian readers than the imported Mills and Boons she grew up with. I argue elsewhere that desi romance can be considered a subgenre of romance, with the novels marked as Indian in a variety of ways that include language, content, and cultural values. Sridhar has written three books in the series, two in its first year (2010) and one in 2012. In this paper, I argue that Sridhar’s books have functioned as yardsticks for other authors and model the goals of this new subgenre. Through close readings of Heartbeats, Endless Time, and 31 Somnath Street, I address questions about family involvement in romance, acceptable erotic language, issues of consent, and an articulation of modern Indian values regarding sex and marriage.These values include respect for elders’ input, the inherent desirability of marriage and children, the prioritizing of the family over the individual, the importance of consent when it comes to intimate relationships, respect for all women, and women’s control over their own bodies and sexuality. These values reflect to readers Red’s ideas about of identity, self-realization, and romance in a post-colonial world.