Here's What Mobile Advertisers Are Doing Wrong

Mobile is the next big thing for advertisers and marketers. Problem is, a lot of them just aren't doing it right.

Mobile advertisers and marketers who do mobile right, however, are more likely to reach the highly coveted millennial demographic.

"Based on our research, a surprising anecdote was that these millennials actually see brands that they love marketing on mobile, they actually conceive of those brands as being more innovative and they view it in a more positive light," Mr Youth SVP Melissa Lentz told us during Mobile Advertising Conference this summer.