/ Marketing

Reports suggest the social network will launch the service, which would power ads off its core site and app, at Facebook’s F8 developer conference later this month. The offering, which could provide retailers with another way to target mobile consumers, could prove a lucrative way for Facebook to leverage the data it gathers about its users, says one expert.

Reports suggest the social network will launch the service, which would power ads off its core site and app, at Facebook’s F8 developer conference later this month. The offering, which could provide retailers with another way to target mobile consumers, could prove a lucrative way for Facebook to…