Category Archive for: "Content Marketing"

Piyuesh works as Digital Marketing Manager and Director at PagePotato.com. He is also a visual communication coach and has been invited by corporate for workshops on Visual Communication and Techniques. When he is not working, he is involved in Learning Krav Maga, Poledance, Acroyoga and Salsa.

Nidhi Mohan Kamal is the director of the chain of weight loss clinics called “Nidsun”. She has pursued her engineering in chemical engineering and specializes in the field of nutrition and sports specific nutrition. She has an experience of 13 yrs. and an impressive track record in this field. She has been dealing with fat loss and body shaping procedures since 2007.

Influencer Speaks is where we aim to bring celebrities on board with us. This series focuses on knowing the influencer’s journey more closely. Here are few questions on which Nidhi Mohan Kamal interacted […]

Piyuesh works as Digital Marketing Manager and Director at PagePotato.com. He is also a visual communication coach and has been invited by corporate for workshops on Visual Communication and Techniques. When he is not working, he is involved in Learning Krav Maga, Poledance, Acroyoga and Salsa.

Ritika Mehra is the founder of the successful non-profit organization named Bridging the Gap foundation. It brings communities together in the Netherlands. Her idea behind BTG was to provide a platform for people to come together, feel at home and be a part of each other’s journeys. She strongly believes this idea contributes to stronger communities.

She has been a part of the Royal reception held at Amstelveen and has also represented India for the Royal Dutch family. She bridges the gap between the local Dutch community and the Indian Diaspora in the Netherlands.

Piyuesh works as Digital Marketing Manager and Director at PagePotato.com. He is also a visual communication coach and has been invited by corporate for workshops on Visual Communication and Techniques. When he is not working, he is involved in Learning Krav Maga, Poledance, Acroyoga and Salsa.

People who come here with small dreams stay put here to grow them bigger. Something very similar was the case with Kalyan Karmakar.

He has been awarded FBAI’s “Best Food Blogger” award for 4 consecutive times since its inception. He was also dubbed as the “Power Blogger of the Year” by Godrej Protekt. He creates purely authentic content on his website and has some impressive number of followers who he interacts with thoroughly.

This hearty foodie originally belongs to Kolkata but chose to settle down in Mumbai for good.

Krushna Mishra is an Associate Editor at Page Potato. Her passion for life shows naturally in her articles on lifestyle, health, social causes, traveling, relationships and digital marketing. An engineer by compulsion, but a writer by choice she writes to help other enthusiasts succeed in their content marketing goals. In the rare times, when she is not writing or traveling, one can find her cracking and laughing to the silliest of jokes.

6 pack Band” was a one of a kind music video digital campaign by the much loved Indian tea brand Red Label. This non-conventional campaign was recognized by Grand Prix and the 63rd International Festival Of Creativity at Cannes. The video was about the struggles transgenders face in the country, yet smile their way through it. HUL saw the advantage of collaborating their product with this type of content.

The songs were all launched in music channels, YouTube, Television and radio. Mobile operators had started to offer these catchy songs as caller tunes. The band was invited to perform at major […]

Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives […]

Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.

Creating new and unique content for your niche is a mandate to get more traffic to your blog. But at times, blog owners get so much involved in this process, that they miss the opportunity to get more traffic trickling through their old blogs. This is one of the fundamentals of the Content Strategy today – Writing Evergreen Content.

Alas, the evergreen trees also do shed their old leaves but not all in one go. This makes the overall tree green in all the seasons while the life-cycle of leaves continues throughout the time. Your blog too needs to adapt with […]

Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.

A Human would prefer to talk to another human instead of a company. Keeping a strong reputed Persona as the brand’s identity can certainly churn far more online leads today.

Personal branding definitely helps you to become the face of your brand, especially when you have just set-up your startup. While it makes all sense to market your brand online to get leads, you can always use yourself for lead generation instead. After all, people know you more than your brand. Personal branding is quite a buzzword today, but it takes time to build one. Thank God! We have easy to […]

Arkya executes and strategizes content marketing campaigns at PagePotato. An MBA by education and a designer by heart, he loves analyzing social media trends and likes to read/write on human behavior & managing workspaces. Apart from this, he makes Infographics and Explainer videos on his favorite subjects. He hits the gym daily & in his spare time, he helps upcoming movie makers with script writing.

The Internet is what connects the whole world today. It bridges several hundred miles between people living in different parts of the world. In an era of burgeoning technology, email marketing has become the most powerful tool for business growth. This blog will tell you all about it.

What is email marketing?

Email marketing is nothing but a form of direct marketing that communicates commercials or any other messages to the audience using electronic mails. Simply put, every email that reaches a potential or existing customer is a part of email marketing. Email marketing is used for:

Swaraj Das Mohanty is a graduate in Journalism,Psychology and English. He is pursuinga career as a Digital Marketing professional since 2016.Swaraj has a keen understanding of SEO/SMO/SMM domain.When not working Swaraj is a Biker,Amateur Cook,Radio Addict and Coffee Lover.

If you are wondering what a content calendar is, it is a simple calendar that has details of the content that your business must ideally create within a given duration of time. Easy to create, these content calendars are extremely hard to stick to. However, they make an incredible tool for organizing your content marketing strategy. Having an organized approach to producing quality content helps you save a great deal of time and energy. It also helps in enhancing the engagement levels of your readers by ensuring that you stay regular with your posts and that your posts do not […]

Swaraj Das Mohanty is a graduate in Journalism,Psychology and English. He is pursuinga career as a Digital Marketing professional since 2016.Swaraj has a keen understanding of SEO/SMO/SMM domain.When not working Swaraj is a Biker,Amateur Cook,Radio Addict and Coffee Lover.

Influencer marketing is the type of marketing that primarily focuses on using industry leaders to help convey the message of your brand to your target audience. Instead of marketing directly to potential customers, you get the word out for you through influencers. These influencers may be celebrities, achievers or other significant people known to have garnered trust and credibility among segments of audience by virtue of their authenticity or expertise in their domains.

Getting an influencer to follow your brand could benefit you in various ways like helping increase brand awareness, gaining credibility among target market, improving your SEO rank and […]

Piyuesh works as Digital Marketing Manager and Director at PagePotato.com. He is also a visual communication coach and has been invited by corporate for workshops on Visual Communication and Techniques. When he is not working, he is involved in Learning Krav Maga, Poledance, Acroyoga and Salsa.

Influencer Marketing has been garnering attention from corporate houses all across the globe. As reported by eMarketer, in 2017, about 50% of marketers increased the allocated budget for Influencer Marketing. If you are on the lookout for implementing this trending form of marketing to enhance business profitability but are clueless about where to begin from, worry not. Oh by the way, if you are not sure what is influencer marketing and why it is the new buzzword right now, have a look at his handmade sketch note.

This blog helps you identify the 6 critical things to keep in mind while working […]

Piyuesh works as Digital Marketing Manager and Director at PagePotato.com. He is also a visual communication coach and has been invited by corporate for workshops on Visual Communication and Techniques. When he is not working, he is involved in Learning Krav Maga, Poledance, Acroyoga and Salsa.

Inbound Marketing is the form of marketing that is known to drive customers to a specific product by means of providing valuable content to them during different stages of the purchase cycle. Unlike outbound marketing, where marketers struggle to garner the attention of potential customers, inbound marketing attracts qualified customers by virtue of building credibility and trust for the business. Users are themselves drawn to the product as and when the need arises.

Inbound Marketing has been gaining immense popularity among marketers across the globe for several reasons. One of the prime reasons behind its widespread implementation is its cost-effectiveness. Inbound […]

Arkya executes and strategizes content marketing campaigns at PagePotato. An MBA by education and a designer by heart, he loves analyzing social media trends and likes to read/write on human behavior & managing workspaces. Apart from this, he makes Infographics and Explainer videos on his favorite subjects. He hits the gym daily & in his spare time, he helps upcoming movie makers with script writing.

In case you are looking to create a killer Explainer Video sometime soon and are clueless about how to get started, this blog is just what you need. For novices, an Explainer Video is one that lets you explain your product or service to a potential customer in a span of just about 60-90 seconds. Such videos could help a great deal in engaging with your target audience and establishing a brand recall value. It is important for you to leave a mark on the minds of your audience the very first time you introduce your product to them. This is […]

Arkya executes and strategizes content marketing campaigns at PagePotato. An MBA by education and a designer by heart, he loves analyzing social media trends and likes to read/write on human behavior & managing workspaces. Apart from this, he makes Infographics and Explainer videos on his favorite subjects. He hits the gym daily & in his spare time, he helps upcoming movie makers with script writing.

Guest blogging is a blessing for marketers looking to draw online traffic, differentiate their business from others of its kind, engage existing customers, acquire potential customers and grow demand and curiosity of the target segment in their brands.

Wondering if Guest Blogging really has the potential to achieve everything mentioned above? Allow me to share a success story with you. Most of us know of the social media scheduler tool, Buffer. The co-founder of the app, Leo Widrich, wrote about 150 guest posts which took the follower base of Buffer from zero to a hundred thousand. Unbelievable, isn’t it? He took […]

Swaraj Das Mohanty is a graduate in Journalism,Psychology and English. He is pursuinga career as a Digital Marketing professional since 2016.Swaraj has a keen understanding of SEO/SMO/SMM domain.When not working Swaraj is a Biker,Amateur Cook,Radio Addict and Coffee Lover.

Hiring freelancers to work for you can prove to be a great decision, especially if you have just started a new venture. They charge a lot lesser than full-time employees, need negligible paperwork and have the least onboarding time. If you are looking to hire freelancers for your ongoing project, read on to find out the 11 ways to hiring smart freelancers who can deliver.

1. Picking the Right One

Try to interview your freelancer personally before you hire him. You could do so by means of a meeting, over the telephone or even online. However, even if you find that the […]