Chobani introduces new products for January 2013

By Alaric DeArment

NEW BERLIN, N.Y. — Greek yogurt brand Chobani has a new collection of products it will introduce next year.

The company announced Wednesday it would introduce Chobani Bite, small cups of yogurt that come in flavors — such as as fig and orange zest, caramel with pineapple, coffee with dark chocolate chips and raspberry with dark chocolate chips — retailing for $2.99 per pack of four. Chobani Champions Tubes are made for children and designed for eating without a spoon, available in strawberry, cherry, blueberry and strawberry-banana flavors, in packs of eight for $2.79. Chobani Flip allows people to mix in their own flavors. The company also introduced new flavors: pear and banana.

"Our goal at Chobani is to continue building upon the limitless possibilities of Greek yogurt, and create innovative products specifically designed for usage occasions," Chobani VP new ventures and innovation John Heath said. "Using consumer insights, we look across the pleasure spectrum — flavors, textures, taste combinations and packaging formats — to bring new excitement and enjoyment to our deliciously simple, authentic yogurt."