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I was interested to read some coverage of the recent event that was run by Amazon Web Services in Sydney, Australia to celebrate the launch of two Sydney availability zones for the company. As an aside its interesting to look at the list of services that AWS has chosen to go to market with. It […]

Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. You can see a great detailed analysis of how to calculate it here. And then, everyone goes on to calculate some magic metric telling