Roc Nation Sports management division, a sub-division of Roc Nation in partnership with CAA Sports, launched in Spring 2013. Roc Nation Sports will focus on elevating athletes’ career on a global scale both on and off the field. In generating business opportunities for clients, Roc Nation Sports will assist in marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy.

Jay-Z obviously is an extraordinarily successful businessman, and he exudes hip from head to toe. These traits confer a level of panache and cache with both established professional athletes as well as younger upstart athletes who likely are in awe.

Already, Jay-Z has secured the likes of Robinson Cano (New York Yankees), Victor Cruz (New York Giants), rookie quarterback Geno Smith of the New York Jets, and WNBA roolie Skylar Diggins (Notre Damn's all-time leading scorer). Adding DeSean Jackson would further bolster a burgeoning staple of high-profile stars.

Unlike successful rapper but failed agent Master P from years prior, Jay-Z has wisely teamed up with an established sports agency (CAA Sports) who enjoy a comparative advantage in sports-contract negotiations...whereas Roc Nation may enjoy a comparative advantage in getting athletes connected to entertainment pipelines which could boost their brand in ways less possible with more traditional sports agencies.

Given his global successes in music, entertainment, and now sports, it would be unwise for the competition to sleep on Roc Nation Sport's potential to quickly build an impressive list of clients.