The first Kia Skill World Cup was held in 2002, the goal was to improve technician's skills and to promote mutual understanding between Kia Motors and technicians. The technical skills of the technicians are the most valuable asset of any service operation. This competition will allow technicians to learn and understand the latest service technologies and demonstrate their capabilities by answering technical written & practical examinations and diagnosing common faults prepared by the Kia Engineers in the On-vehicle practice.

Through this event, distributors and their staff will be motivated to achieve excellence in their technical service skills and have better understanding of Korea and Korean Culture.

Juma Al Majid EST technicians have participated and received recognition from previous Kia Skill World Cup. Last 20th – 24th of April 2008, Juma Al Majid represented by Ahmed Al Abed (Technician) brought home from Korea "Kia World Best Technician Award" (Champion) against 55 participants from 44 countries.