Tirana, Albania’s capital city, was downtrodden when Rama took office. The city budget was squandered, corruption was rampant and crime was the norm. But Rama had an idea to raise the spirits of his town — he painted a grey building a bright orange.

As Rama set out to have more of the city painted in loud colors and bold designs, he met resistance from other countries in the European Union. He was asked to opt for more neutral colors.

“I told them no. Compromise in colors is grey,” explains Rama. “When colors came out everywhere, a mood of change started transforming the spirit of the people … People started to drop less litter in the streets. They started to pay taxes. They started to feel something they’d forgotten … Beauty was giving people a feeling of being protected. This was not a misplaced feeling — crime did fall.”