It’s the Little Things that Count

It was a busy morning and I was buried in emails when the phone rang. The caller ID showed it was a customer I’m working with on a large calendar project so I answered, “Good Morning Jim.” There was a brief moment of silence and he said, “Wow, you knew it was me.” We discussed the magic of caller ID and how I put my customer’s contact information into Outlook so it’s always there when I need it. One of the benefits is when they call, their name shows up on the display.

To me putting my customer’s info into my list of contacts is a no-brainer so I don’t

Add your customers into your list of contacts

have to spend time looking for it when needed. Apparently though it’s either not very common for salespeople to add customers to their contacts list or when the customer’s name shows up on their phone, they ignore it. It’s such a simple thing to do and I can’t tell you the number of times people have been incredulous as well as flattered that I would know their name.

Sometimes it is the little things that count and you never know which of the little things you do to differentiate yourself it will be. This customer told me several times how impressed he was I knew it was him calling and that he was going to start doing the same thing with his customers. It’s nice to get feedback when something goes right as it helps expand that little spot in my mind that thinks, if this works well what else can I do that could also have a positive impact in my business?

Have you done something positive recently that has made an impression on your customers? We’d love for you to share your experience in the comments section below.