Wednesday, 14 October 2015

Tinie Tempah x MTV Staying Alive Foundation x Kiehls

A very special moisturiser goes on sale in Kiehl's today. Their Ultra Facial Cream - a 24-hour moisturiser which has been hugely popular since the 70s and tested in the extremes of weather and atmosphere conditions such as Death Valley and the North Pole - has gotten a makeover, featuring a design by musician Tinie Tempah. The collaboration comes to Kiehl's by way of MTV's Staying Alive Foundation, who are Kiehl's Ireland and UK charity partner this year.

MTV's Staying Alive Foundation is a global charity dedicated to stopping the spread of HIV/AIDS, with a particular focus on prevention through awareness-raising projects, sexual screenings and the distribution of condoms.

This collab will raise money for the charity (with €2.60 from the sales of a €28 50ml pot going to the foundation), as well as raise awareness for the cause and distribute information in-store.

This is a limited edition run and is available in all of Kiehl's 102 stores and department store points of sale and will be stocked in the Wicklow Street, Arnott's and Dundrum branches. With cult status as a must-have product and with an eye to helping your fellow man, this is a clever beauty buy with a conscience.