Zachary Soreff

Sawyer Studios
President

Meet Zachary at:

Panel: Can Robots Fix Programmatic Creative?Date/Time: 9:15 AM

The technology behind programmatic advertising is improving all the time. Add bots to the stack and suddenly campaigns are learning how to target, test and optimize on the fly, at scale, and in real-time. While advancements automated marketing should be game-changers for brands, the fact remains that technology can’t do everything. Only humans can turn stacks of laser-targeted tech into a conduit for richer customer relationships by creating stories that appeal to real people. After all, humans still interpret context better than robots—at least for now.