Tuesday, 12 August 2014

Published by Jimmy Simond on Tuesday, 12 August 2014 |&nbspNo comments

Since 4th August, 2014, some
customers have started seeing the new Bing Ads user interface, as announced by
the experts last week. All the other customers will get to see the new look by
the coming few weeks. After reading the first two lines, you must be thinking
how the new user interface will look. Well, the new interface design is cleaner
than the previous one and with fewer competing colors and a bigger and broader
report canvas.

The focus of the new Bing user interface is
to make data visualization simpler and to help customers be more efficient, as
according to Jamie Chung, a Program Manage with the Bing Ads U team. He also
adds that the new look is the result of a process that has been recently
adopted by the engineering team that starts with hearing from the customers
rather than designing a product and then getting a second feedback. This new
user interface will have areas for all the users to be able to speak to and
communicate directly with the engineers.

Feedback that has been incorporated into
the new interface within the last few weeks are a tighter header space so that
more data can be seen in the canvas. In the new interface, the left navigation
bar can also be minimized so that more columns are visible on the screen
without the need to scroll down. Also the Accounts & Billing tab will be
found under the icon called ‘gear’ in the upper right hand side and all those
Bing’s tools that were tough to locate are now all combined under Tools in the
primary navigation.

Reporting and data analysis have also
become more efficient with the new user interface. Now data from the columns a
user selects in the interface will only download to a report. Even the speed
will start to increase while navigating around the interface. The new
Opportunities tab in the main navigation will also roll out with the new UI
too. Then, customers will find recommendations including new keyword
suggestions and keyword bids.

Changes that are still to be introduced include
more shared libraries. Presently, a negative keyword shared library is being
made. Even live chat directly from the UI will also come within a few months.
Chat support will initially target English-speaking markets and will then be
available globally.