The increasing tendency of consumers in Norway to reject sugary beverages has conversely, provided a boost for sales of bottled water. With greater numbers of consumers aware of the levels of sugar present in carbonates, it is natural that they seek alternatives to quenching their thirst while in retailers. Sources indicate that carbonated bottled water is a favourable alternative to carbonates, and this was reflected in its strong performance with off-trade current value growth of 5% in 2016.

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