If the judges in New York pick him, his company Chuyz Fresh Fits will have a $10,000 start. Ballonte told the Examiner the motivation behind his business model:

I’ve seen a lot of urban youth and they are wearing a lot of baggy jeans. [My items] are ultra-premium denim and they are at affordable prices. I decided that I wanted to change the common style of the jeans that are baggy ... so you can be able to wear them with a suit or something and be presentable.