Baby Boomers Are the Real Coffee Connoisseurs

Auckland, 14 February 2014 –
BP’s Wild Bean Café has bested major national coffee
chains, such as Robert Harris, Starbucks and Columbus
Coffee, in a new coffee shop chain customer satisfaction
survey from Canstar Blue, released today.

Also under
the microscope was Kiwis’ coffee drinking habits, showing
that we care about our coffee, with 49 per cent of those
surveyed stating that they will go out of their way to get a
good cup of coffee. We are also willing to pay for the
privilege of a cup of Joe with 67 per cent considering taste
more important than cost when it comes to buying a cup of
coffee.

Derek Bonnar, Canstar New Zealand General
Manager says that there is a clear generation divide when it
comes to how we consume our coffee.

“The older you
are the more you enjoy drinking coffee for the pleasure of
drinking coffee rather than the need for a caffeine hit. It
is a significant gap with 23 per cent of Generation Y
drinking coffee for the caffeine compared to only 6 per cent
of Baby Boomers. The older generation also consider taste
more important than cost compared to their younger
counterparts, with a 70 per cent to 61 per cent split.”

A daily café coffee is a ritual for one in six New
Zealanders, equating to an annual spend of around $1,000.
Men are nearly twice as likely as women to splurge on a
daily coffee.

Breaking down New Zealand’s coffee
habits by region:

Aucklanders – most likely to buy
coffee everyday (21%), least likely to have three or more
cups of coffee a day (26%), most likely to consider coffee
to be breakfast (30%), most likely (alongside BOPers) to
drink coffee for the caffeine (14%).

Waikato people
– least likely to go out of their way to buy a good cup of
coffee, mostly likely to have three or more cups of coffee a
day (35%), least likely to restrict their café coffee habit
to save money (32%).

Bay of Plenty people – least
likely to start their day with coffee (33%), most likely
(alongside Aucklanders) to drink coffee for the caffeine
(14%).

Wellingtonians – most likely to go out of
their way to buy a good cup of coffee (53%), most likely to
restrict their café coffee habit to save money (44%),
mostly likely to consider taste more important than cost
when buying coffee (72%).

Cantabrians – least
likely to drink coffee for the caffeine (10%).

Otago
people – least likely to buy coffee everyday (10%), most
likely to start their day with coffee (38%), least likely to
consider coffee as breakfast (17%), most likely to drink
more coffee then they think they should (31%), least likely
to consider taste more important than cost when it comes to
buying coffee (63%).

The survey covered nine
categories:

1. Overall satisfaction with coffee
shop chain

2. Value for money

3. Customer
Service

4. Range of menu options available

5.
Ambience / atmosphere

6. Taste of coffee

7.
Quality of food

8. Loyalty program

9.
Consistency across stores

Bonnar says that it is
positive to see how Wild Bean Café BP has developed a café
model that consistently delivers high customer satisfaction
and quality, and is a reflection of just how developed New
Zealand’s coffee culture has become.

“Wild Bean
has worked hard to do away with the old stereotype that
there needs to be a trade-off between quality and
convenience. More importantly they have achieved this
across their 81 cafes nationwide with customers ranking them
5 stars for consistency and a strong performance across all
categories
surveyed.”

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