MercerBell boosts digital strategy

MercerBell has appointed Maura Tuohy as digital strategist, boosting the agency's social media capabilities.

Julie Dormand, general manager at MercerBell, said the appointment is part of the agency's commitment to growing its digital talent.

Says Dormand: "We have been attracting and appointing some seriously skilled digital communicators who know the value of the digital channels in cementing customer relationships. Maura brings highly valued social media skills to our strategy team and across the agency."

Tuohy
was most recently a social media strategist at Reprise, where she was
integral in launching brands such as Jack Daniels, Hyundai, Target and
Zuji into social media.

Before Reprise, she worked as a digital manager at media agency UM,
across Microsoft, the award-winning Meat & Livestock Australia,
Brown Forman and L'Oreal.

In 2010 Tuohy won the Young Lions media
category, with attendance at the Cannes Advertising Festival the prize.

Of her new role at MercerBell, Tuohy said: "MercerBell has a strong
track record in understanding data and direct marketing, and now we are
bringing together social media expertise with a data lens which makes us
well placed to offer something unique to the market."

Tuohy will report to senior strategist Jess Littlewood, and will work
across the agency's clients including MasterCard, Toyota, Nestle and
Allianz.