A&F has a ‘win-win’ offer for Jersey Shore

Abercrombie

Now, the brand is extending its exclusionary approach to cast members of ludicrously successful reality shows.

Abercrombie has offered Mike The Situation Sorrentino of MTVs The Jersey Shore a substantial payment. Its not that the brand wants to thank Sorrentino for making sure that their logos are front-of-mind among the shows eight million viewers. Nopethey want him to stop wearing A&F goods, and to don an alternate brand for his on-screen exploits.

We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image, an Abercrombie spokesperson said in a statement distributed yesterday. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.

The release went on to say that A&F extended its offer to Jersey Shore cast members beyond Sorrentino, and that they are urgently awaiting a response.

Frankly, a brand cant have stores in every other mall in America and expect its most avid customers to be the sorts of fashion sprites who maintain street style blogs. People dont wear logo tees and sweats because they saw somebody on TV do it; the TV stars wear such items because they too are consumers to whom a brands aspirational nature appeals.

Classism shouldnt pay. So, Sitch: do you want to find another brand, a la Jay-Z re: Cristal? Or take the money and shop... at Abercrombie?

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