to have turned social activist. To spread the word about his initiative — MARD: Men Against Rape and Discrimination — he has tied up with the on-going T20 tournament. “On April 26, he will distribute 70,000 fake moustaches among those present at the Eden

Gardens in Kolkata. The match between Shah Rukh Khan’s team (Kolkata Knight Riders) and Preity Zinta’s team (Kings XI Punjab) will take place there,” says a source, adding, “During the match, everyone,

including Shah Rukh and Preity, will wear the

moustaches, which is the symbol of the initiative. Since Eden Gardens is one of the biggest stadiums in the country, Farhan is

hoping to reach out to more people.” Disturbed by the assault and murder of an Excel Entertainment (Farhan’s production

house) employee in Mumbai in August 2012,

Farhan conceived the idea of MARD. He officially launched it in March this year, using social media as the primary platform.

Since then, he has been using Twitter and Facebook regularly to create buzz online for the same.According to an insider, this will be the

first on-ground awareness-building activity for the

initiative. “Farhan has taken it upon himself to spread awareness about gender equality. He has been urging people to adopt the message,” says a source.