Associated Press covers Matt Sonzala, SXSW hip hop

South by Southwest has always been known as a music festival that flourishes with indie-rock bands, singer-songwriter types, classic blues players, metal acts and even some country artists. But hip-hop? Not so much.That’s been changing thanks to SXSW music programmer Matt Sonzala, who has worked steadily to increase the profile of rap at the festival, which hosts hundreds and hundreds of acts each year. Among the 150 hip-hop performers at this year’s event include Ice Cube, Bun B, The Clipse, Dizzee Rascal, 2 Live Crew, Talib Kweli, and the Cool Kids.