By 2050, GDP of both China and India will reach or surpass that of the U.S., Europe and Japan combined. Strategies that capture opportunities in these emerging giants necessitate understanding their unique strengths.

Fern Bratten uses humor and personal stories to teach sales skills. In this second program in her 3-part series, she provides the essentials of successful selling. Fern provides four steps to sales success: selling is as easy as 1, 2, 3, and 4!

Fern Bratten tells the hysterical story of how she got her start as a sales professional. Learn how to bring creativity, enthusiasm and passion to the job of selling. Laugh wile you learn to engage and entertain the customer.

Stanford Executive Briefings James Healy President and CEO, LogicVision Inc. details the steps you need to take to assemble these building blocks and beat the competition with an effective sales strategy.