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Flex MR is world-leading online market research platform that we like to work with. Here is a blog post from them on the important topic of innovation

Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the same time it is (probably) one of those few questions that any businessperson asks themselves again and again.

The Esomar publication RW Connect has published a semiotic analysis of how women are depicted in the media at Christmas in the UK and Australia co-authored by Susan Bell and Lynne Freeman. It shows that women have been depicted as the invisible architects of a feast.

Lynne Freeman and I have embarked on a never-ending journey of understanding the semiotics of Christmas, starting with a social semiotic analysis of the depictions of Christmas food in UK and Australian Magazines. Since, then understanding what Christmas 'means' has become something of a preoccupation. Some of the things we have learned: