Google Moving Down the Pecking Order Line?

It was announced earlier today that Google has lost out to Apple as the world’s most valuable brand. Google also seems to be loosing out to Facebook when it comes to news reading and sharing. (see graph below) Google continues to face new competition with Groupon, in the smartphone and tablet market, and with ad spending by companies. The competition is good and only getting better. What do you think Google has to do to get back and stay on top?