Music, Sports and More

Privacy Policy

At Cineplex Entertainment LP and its subsidiaries, affiliates and/or related entities ("Cineplex" or "our" or "we" or "us"), we share your concerns about
privacy and the protection of your Personal Information. This Privacy Policy describes the steps we have taken and our practices regarding the protection
of your personal information. Personal information is information about an identifiable individual. (the "Personal Information").

Our Privacy Policy allows you to reveal only such Personal Information as you wish. Our Privacy Policy also allows you to access, modify or entirely delete
the Personal Information which you have provided to us.

If you have not already done so, we encourage you to familiarize yourself with this Privacy Policy before using Cineplex’s websites and/or mobile
applications (collectively the "Websites"). The purpose of this Privacy Policy is to inform our visitors, guests, business customer representatives and
other individuals with whom we deal ("you" and "your") how we collect, use, disclose and protect your Personal Information. This Privacy Policy applies to
our collection, use, disclosure and protection of your Personal Information in Canada. The Websites are owned and operated by Cineplex and your dealings
with Cineplex and all of its associated brands (Cineplex Odeon, Famous Players, Galaxy, SilverCity, StarCité, Colossus, Coliseum, Colisée, Scotiabank
Theatre and Cinema City) are also governed by this Privacy Policy.

If you have any questions about this Privacy Policy, or about our practices with respect to Personal Information, or if you wish us to stop communicating
with you, or if you wish us to delete your Personal Information from our database, please notify us:

• by email at privacy@cineplex.com

• telephone us at 1-877-323-6645

• or by mail at:

1303 Yonge Street
Toronto, ON M4T 2Y9 Attn: Chief Privacy Officer

Personal Information We Collect

Cineplex and its employees, servants, agents, contractors, service providers, partners and representatives may collect Personal Information under certain
circumstances, such as:

• Contact Information (e.g. name, home address, home or mobile telephone number or e-mail address);

• Credit or Debit Card Information (e.g. when purchasing theatre tickets or other products or services);

• Information relevant to a particular service you request (e.g. the age and gender of a child or other person where you request our
birthday party services);

• Survey Responses (e.g. when you provide your name in order to take advantage of various benefits for participating in a survey, or when
you consent to us contacting you about your comments);

• Preferences and other Personal Information provided by you on our Websites (e.g. including but not limited to local theatre preferences,
favourite movie genres, movie reviews, blogging comments and personal biographical information such as your age and gender);

• Job Applications (e.g. such information as you provide to us when you apply for a job: (i) by sending us a resume; (ii) by submitting a
job application on our Websites; or (iii) by submitting a job application through a third party Websites.

Use of Your Personal Information

We collect and use Personal Information for a number of purposes:

• Tickets, Bookings: Personal contact and credit/debit card information will be used by Cineplex to process your purchases and
reservations (for example, box office/ATM theatre purchases, advance tickets, special event bookings). For event bookings, such as birthday parties, the
child's name, age and gender will be used to organize the event. In these cases, credit/debit card information is only used for the purposes required to
process and complete the transaction and/or service requested by you, and is only retained in transaction records required for internal management and
auditing purposes or as otherwise required by law, unless you are informed otherwise or you provide your consent.

• Theatre Administration: Your name, address and telephone number will be stored by us should you provide such information when you use
our lost-and-found services. Also, your name, address and telephone number may be collected and used by Cineplex for audit and refund verification purposes
when you request a ticket refund. We may require identification to be provided to establish a person's age for age-restricted movies or age restricted
ticket purchases. We may also require identification such as a valid driver's license or similar government issued identification to provide you with
special theatre equipment, such as technical equipment for our blind, visually impaired or our deaf or hard of hearing theatre guests. Cineplex monitors
its premises, electronically and otherwise, for crime deterrence and detection purposes, to which you implicitly consent when you visit our theatres. In
the event of accident or theft, Cineplex may collect, use and disclose information related to the incident or theft as required for operational, insurance,
legal or other necessary purposes.

• Contests/Benefits: Cineplex runs contests, in our theatres, with our various business partners and through our Websites. We require your
name, address, telephone number, e-mail address (for online entries) and we may also require proof of your age for the purposes of determining eligibility,
prize notification and fulfilment and related purposes in connection with the contest. Contact information may be required to administer other benefits our
visitors and /or guests have requested or accepted.

• Surveys: Cineplex will occasionally conduct surveys and market research, in our theatres, by telephone, in person or on our Websites. These surveys and
market research may ask you about your theatre and movie-going preferences, your age, gender, region of residence or personal biographical or other
information that may assist Cineplex in understanding the preferences of its visitors and guests. Your participation in such surveys or market research is
entirely voluntary and, in some cases, you may be able to participate anonymously. Your contact information, including your name, address, telephone number
and/or other Personal Information may be required: (1) to permit you to enjoy bonuses or benefits which may be available to survey or market research
participants (in which case your contact information will only be used for notification or fulfillment purposes); or (2) where you have provided your
express consent to us contacting you to discuss comments that you made during our surveys and/or market research. Except as described in this Privacy
Policy, survey and/or research responses are only used by Cineplex on an aggregate basis.

• Other Uses: We may also use Personal Information, where necessary, for:

o establishing, maintaining and/or fulfilling relationships with our business partners, third-party vendors of products and/or services, as well as our
corporate and business customers;

o evaluating Job applications or resumes which are sent to us (either by mail, electronic mail, through our Websites, or via third party Websites which
advertise or list job openings) all of which are forwarded to our Human Resources Department or the relevant theatre(s) for consideration;

Personal information collected by Cineplex is not disclosed to other parties, except as follows:

• We may share your Personal Information with outside parties who sponsor sweepstakes or other promotions, whether on our Websites or otherwise. However,
we will not share your Personal Information with these parties except in accordance with this Privacy Policy. From time to time, Cineplex contracts with
third parties, such as other companies, individuals, contractors, and/or other entities, without limitation, to perform functions on our behalf. For
instance, we may use such third parties to host message boards, user forums or webpages, to develop software applications and create and maintain
databases, or send and receive communications on our behalf. Your Personal Information may be disclosed to such third party companies, individuals,
contractors and/or other entities, without limitation, in the course of Cineplex's business operations. All Cineplex employees, servants, agents,
contractors, representatives and/or partners who have access to your Personal Information are required to protect the information in a manner that is
consistent with this and any other Cineplex Privacy Policy, other policy and/or procedure, in effect from time to time.

• Your Personal Information may be disclosed to our parent, subsidiary, affiliated and/or related corporations or entities, or to their employees, agents,
contractors, representatives, servants, legal counsel and/or accountants without limitation, for operational, management and administrative purposes, as
well as internal audit, legal, regulatory, security, insurance, financial, processing and other purposes, or as otherwise permitted or required by law.
Personal information may also be transferred to certain other entities, whether subsidiary, related or affiliated entitles to Cineplex or otherwise, where
such entities provide administrative, management, operational, processing, support or other services to us, in which case we take steps to ensure that your
Personal Information is protected and not used or disclosed for any purpose except: (i) as directed by Cineplex; (ii) as permitted by this Privacy Policy;
(iii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iv) as permitted or required by law.

In addition, Cineplex may transfer Personal Information to outside agents, contractors, service providers or mandataries which perform services on our
behalf (e.g. vendors’ fulfilment houses, survey, market research and contest service providers etc., in which case we use contractual or other means to
ensure that your Personal Information is protected and not used or disclosed for any purpose except: (i) as directed by Cineplex; (ii) as permitted by this
Privacy Policy; (iii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iv) as permitted or required by law.

Your Personal Information may be used by Cineplex and disclosed to parties connected with the contemplated or actual financing, insuring, sale, assignment
or other disposal of all or part of Cineplex's business or assets, including for the purposes of permitting such parties to determine whether to proceed or
continue with such transaction or business relationship, to fulfill reporting, audit, legal and/or other requirements or, in the case of sale or
assignment, the use and disclosure by those parties for substantially the same purposes as described in this Privacy Policy.

Cineplex may also disclose Personal Information as necessary to meet legal, audit, regulatory, insurance, security or other requirements. Cineplex does not
disclose your Personal Information except: (i) as permitted by this Privacy Policy; (ii) for which you are deemed to consent under the terms of this
Privacy Policy; and/or (iii) as permitted or required by law.

"Cineplex.com" and the Internet

The Websites have primary worldwide web address(es) (also known as the "uniform resource locator" or "URL") and consists of various webpages, which are
owned and/or operated by Cineplex and which are collectively known as "Cineplex.com". The Websites consist of all content thereon and all other domain
names, worldwide web addresses, uniform resource locators, URL’s and webpages which are solely owned and/or operated by Cineplex, and which link or
otherwise connect to the Websites. The Websites "Scene.ca" is not part of the Websites and the use of "Scene.ca" is not governed by this Privacy Policy. On the Websites, visitors may register to receive customized information, enter contests, participate in polls or surveys or
purchase products and/or services. Cineplex does not collect Personal Information about you unless you choose to provide us with such information in order
to purchase a service or product, or participate in the Cineplex.com online community and for which the provision of such Personal Information is necessary
or reasonable.

Regarding External Links:
As a convenience to you and other visitors to the Websites, the Websites contains links to a number of third party Websites or third party webpages. These
third party Websites and webpages are not owned or controlled by Cineplex and this Privacy Policy does not apply to such Websites or webpages. Should you
decide to navigate to any Websites or webpage external to the Websites, you do so entirely at your own risk. The content on third party Websites or
webpages, as well as any external links on this Websites, is not investigated, assured, guaranteed, verified, monitored, recommended or endorsed by
Cineplex. Cineplex provides these links merely as a convenience to you and to other visitors to this Websites, and the inclusion of such links does not
imply that we endorse or recommend such Websites or webpages. We specifically disclaim any liability, obligation or responsibility whatsoever for the
content or use of such third party Websites or webpages.

Please note that the online purchase of theatre tickets is conducted through such a third party Websites, and you should refer to the privacy policy, terms
of use and other conditions applicable to the use of such Websites.

We use information which you provide to us on the Websites to facilitate your registration, to understand the identity of our guests and the nature of
their preferences, to improve the content of the Websites, to customize the content and/or layout of our webpages for each visitor based on the information
provided to us, to send you periodic newsletters and mailings that you request, to process your purchases and to conduct surveys, polls and contests.
Cineplex does not disclose Personal Information contained in our subscriber database to any third parties except: (i) as permitted by this Privacy Policy;
(ii) for which you are deemed to consent under the terms of this Privacy Policy; and/or (iii) as permitted or required by law.

Individuals who provide us with their telephone numbers online will only be telephoned by us with respect to orders, contests or other products or services
that they have requested online. If you make inquiries of Cineplex directly by e-mail, or through our Websites, these inquiries are forwarded to the
relevant department and are not used for other purposes, or stored (other than maintaining a record of our correspondence with you).

Unsubscribe / Deletion Requests

E-Mail

Receiving e-mail from us is optional when you register. If you initially choose to receive e-mail from us, but subsequently choose not to receive e-mail
from us, please follow the unsubscribe instructions on the Websites, in our e-mail or contact us as indicated at the beginning of this Privacy Policy.

Mail

If you provide us with your mailing address, you may receive periodic mailings from us, or our business partners, with information on new products and
services or upcoming events. If you do not wish to receive such mail from us, please change your preferences on the Websites, or contact us as indicated at
the beginning of this Privacy Policy.

Online Profile

When you register on our Websites, make purchases, enter contests, respond to surveys, or otherwise participate in our online community, our servers may
store your Personal Information, contact particulars or other information in order to facilitate site login, the automatic completion of forms and
otherwise for your convenience. If you prefer that we not store such information on our servers, you may select the appropriate option on the Websites (if
that option is available) or you may contact us as indicated at the beginning of this Privacy Policy.

Registered users of our Websites may participate fully in our online community, even if they choose not to receive any e-mail or other communication from
us; the information provided to us during registration is used to provide you with customized information, and a customized experience, on our Websites. If
you wish your registration profile to be entirely deleted from our servers, you may contact us as indicated at the beginning of this Privacy Policy.

Information Storage

The nature of the internet is such that it passively and automatically collects certain information about each individual’s use of the internet. This
information may be associated with an individual’s Internet Protocol ("IP") address. This is a unique internet "address" which is assigned to all internet
users by their Internet Service Provider ("ISP"). Our server logs record statistical information, such as visitors' IP addresses, type of operating
systems, time and duration of visit, webpages requested, as well as identifying categories of visitors by items such as domains and browser types. Cineplex
only uses these statistics on an aggregate basis in order for us to improve our Websites.

Cookies

Our Websites makes use of both "sessional" and "persistent" cookies. Cookies are small text files offered to your computer by Web servers in order to keep
track of your browser settings as you navigate the site. Persistent cookies are stored on your hard drive. Sessional cookies are stored in temporary
(cache) memory and are deleted when you shut down your browser or turn off your computer. We use cookies to store your preferences, record session
information such as language preferences, record user-specific information on what pages you access or visit, develop information about your preferences
and interests, alert you to areas that we think might be of interest to you when you return to our site, record past activity in order to provide better
service when you return to our site, help rotate banner advertising so as to ensure that visitors are not repeatedly sent the same banner ads, and
customize Websites content based on your browser type or other information you provide.

For each visit to our Websites, cookies may be used by our server to recognize you where you have indicated your preference to be automatically logged in.

You may disable cookies using your browser's settings. Please consult your browser's help function for information on how to disable cookies. Note that if
you disable cookies, certain features of our Websites will not function to their fullest potential.

To try and bring you offers that are of interest to you, Cineplex or its service providers place ads on our webpages. As a result of your visit to our
site, or by clicking on these ads, we may collect passive information such as your domain type, your IP address and clickstream information.

On our Websites we store subscriber and password information in a secure manner not accessible to Web browsers, behind password protection, or off-line. We
endeavor to use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our Websites.

Your Consent

Consent to the collection, use and disclosure of Personal Information may be given in various ways. Consent may be express (e.g. orally, electronically or
on a form you may sign describing the intended uses and disclosures of Personal Information) or implied (e.g. when you provide information necessary for a
service you have requested (such as providing us with your name, phone number and/or email for use by our lost and found services), or in some
circumstances where notice has been provided to you about our intentions with respect to your Personal Information and you have not withdrawn your consent
for an identified purpose, such as by using an "opt-out" option. Consent may be given by your authorized representative (such as a legal guardian, person
having a power of attorney or a mandatary). By providing us with Personal Information, we will deem you to understand this Privacy Policy, and we will deem
you to consent to our collection, use and disclosure of such Personal Information for the purposes identified or described in this Privacy Policy, if
applicable, or otherwise at the time of collection. You may withdraw your consent to our collection, use and disclosure of Personal Information at any
time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your Personal
Information, we may no longer be able to provide you with certain of our products or services.

Cineplex does not disclose your Personal Information except: (i) as permitted by this Privacy Policy; (ii) for which you are deemed to consent under the
terms of this Privacy Policy; and/or (iii) as permitted or required by law. However, Cineplex may be required or permitted under statute, regulation or as
otherwise at law or in equity to collect, use or disclose Personal Information without your consent (for example, in response to a court order or subpoena,
or to comply with local or federal regulations, or to collect a debt owed to us).

Security

We protect your Personal Information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our
custody or control, including safeguards to protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use,
or modification. Cineplex and its employees, servants, agents, contractors, legal, accounting or other service providers, partners, representatives and
mandataries who require access to your Personal Information in order to fulfill their job requirements will have access to your Personal Information. You
transmit or provide all Personal Information entirely at your own risk.

Consent to Transfer

Cineplex's Websites are operated on equipment located in Canada. If you are located in the United States of America, European Union or elsewhere outside
Canada, please be aware that any information you provide to us will be transferred to Canada. By visiting Cineplex.com, purchasing our products or
services, participating in our online community and/or providing us with your Personal Information, you consent to this transfer. Regardless of your
location, we shall protect your Personal Information using physical, electronic or procedural security measures appropriate to the sensitivity of the
information in our custody or control, including safeguards to protect Personal Information against loss or theft, as well as unauthorized access,
disclosure, copying, use, or modification. Please note that the Personal Information which you provide to us will be held and used in accordance with such
Canadian federal or provincial laws as exist from time to time, and as are applicable.

Note to Parents/Children's Privacy

Protecting children's privacy is important to us. For that reason, we do not collect information on our Websites from those children we actually know are
under 13 years of age. In addition, no part of our Websites are targeted to attract anyone under 13 years of age. We request that children under 13 years
of age do not disclose or provide any Personal Information. If we discover such information, we will delete the child's Personal Information from our
records. If for any reason we believe a user may be under the age of 13 we reserve the right to request proof of age of such user. If such proof is not
provided, or if it is discovered a user is under the age of 13 all Personal Information of that user shall be deleted from our servers and associated
systems and we reserve the right to limit and/or ban such user from our Websites. Notwithstanding the foregoing, Cineplex may from time to time conduct,
sponsor, co-sponsor or participate in contests and/or promotions which may be open to entrants of all ages, including children under the age of 13. During
such contests and/or promotions Cineplex makes special efforts to encourage children to consult with their parents before providing Personal Information
and in each case parental consent must be obtained in order for any such entry or participation to be valid. Cineplex also believes that parents should
supervise their children's online activities and consider using parental control tools, available from online services and software manufacturers, to help
provide a child-friendly online environment. These tools may also prevent children from disclosing online their name, address, and other Personal
Information without parental permission. For additional information about parental control tools, please visit http://www.icra.org/_en/parents.

Policy Changes

This Privacy Policy may be revised from time to time as Cineplex deems necessary or advisable in its sole discretion. If we materially change our privacy
practices, we shall notify you of such changes on our Websites; if necessary, we shall also update our Privacy Policy as it appears on our Websites. If our
information practices change such that your privacy may be materially affected, we shall notify you of such changes on our Websites; if necessary, we shall
also update our Privacy Policy as it appears on our Websites. You will continue to have the ability to opt out of new non-essential uses or disclosures. If
you are concerned with how your Personal Information is used, we encourage you to bookmark this site and to periodically review our Privacy Policy, or
contact us as described below to obtain a current copy of our Privacy Policy. This Privacy Policy was last updated on December 23, 2008.

Access, Correction and Contacting Us

If you have any questions about this Privacy Policy, or about our practices with respect to Personal Information, or if you wish us to stop communicating
with you, or if you wish us to delete your Personal Information from our database, please notify us: