Edell's nationally syndicated medical and health show will air from 10 to 11:30 a.m. Monday through Friday. Limbaugh, a nationally syndicated conservative talk show host, will air from noon to 2 p.m. Monday through Friday.

The station's news block was expanded from 20 to 30 minutes, Bailey said, and moved up a half-hour to 11:30 a.m.

The talk shows replace Bailey's 10 a.m. to 2 p.m. music show.

He said the changes are part of the station's move toward news, talk shows, sports and Accu-Traffic.

It follows a nationwide trend, he said, as AM stations seek to attract listeners 25 to 54 years old and, in particular, those 35 years or older. Bailey said those age groups are coming back to AM for information.