Mr Wolf Enters Alternative Content Market

'Springsteen & I' to be released in July

LONDON — The market for alternativecontent for movie theaters continues to heat up as a new entrant, Mr Wolf, enters the fray.

The company, which has offices in London and Los Angeles, specializes in the production and distribution worldwide of live and recorded feature-length music content. It is backed by Arts Alliance Ventures. The company releases “Springsteen & I,” which was produced by Ridley Scott’s RSA, in July.

The exec team is led by CEO Alfred Chubb, formerly of Paramount Pictures and HTC, who is joined by directors Yogita Puri, a film finance, production and distribution exec who joined from Revolver Ent., and Barry Clark-Ewers, who worked on alternative content at Universal before joining the production and distribution team at Red Bull.

Also on board is Benjamin Cooley, formerly a producer at Shine America and a partner at Jack Black’s production company, Electric Dynamite, who will be working on U.S. acquisitions and production from Los Angeles. Rob Barker, previously at BSkyB and Virgin Media, is chief finance officer.

“The music feature film and live events business has never fully capitalized on the benefits of proper windowing and film marketing,” Mr Wolf CEO Alfred Chubb said. “Our team brings a wealth of studio and independent expertize to producing and releasing these features to audiences across the world.”

Chairman, John Woodward, added, “With the migration of the cinema business from 35mm to digital now entering its final phase, we have the infrastructure to stream live in more than 60 territories and growing. This is one factor that helps explain the increasing percentage of box office going to alternative content worldwide. “