Although Virgin Media sent through a press release detailing that it was showcasing "the first public demonstration of 3D TV in the UK," Sky has pointed out that this is not the case.

3D semantics

"Not only were we the first UK broadcaster to deliver a 3D TV experience into the home, we were also the first broadcaster to successfully broadcast 3D TV live, and at this year's Hay Festival we also showcased 3D publicly for the first time too," a Sky Spokesperson told TechRadar.