In the time since it was rolled out, the number of items eligible for free shipping with Amazon Prime has increased from 1 million to 19 million, Szkutak said on the conference call. At the same time, Amazon Prime customers buy more than non-member customers, he added. There are “tens of millions” of Amazon Prime customers around the world, but Szkutak declined to provide subscription numbers for the U.S. alone.

The company would not comment on when or how the price rollout would potentially happen.

The announcement was part of Amazon’s earnings report. Sales for the three months ended in December were $25.59 billion, up 20 percent from the $21.27 billion reported in the same quarter a year ago. Meanwhile, net income was $239 million, up from $97 million in the same quarter a year earlier. And earnings per share for the fourth quarter were 51 cents, up from 21 cents a year ago.