ADARA Expands Presence into Middle East

January 22, 2015 06:00 AM Eastern Standard Time

DUBAI, United Arab Emirates--(BUSINESS WIRE)--ADARA,
the leader in leveraging global travel data to drive future business
performance, today announced its expansion into the Middle East. Nick
Mott has been hired as regional director for the Middle East, Africa and
Turkey and will be based out of Dubai. He will focus on strengthening
existing and building new client relationships in the region.

ADARA’s investment in the Middle East has been driven by the success of
regional travel companies, like Emirates and Etihad Airways, who are
pursuing aggressive expansion plans to develop their market presence in
foreign territories.

Having worked in the Middle East for the last four years and the United
Kingdom before that, Mott’s experience complements the needs of these
companies. He has 16 years experience in the digital marketing industry
and has joined ADARA after spending five and a half years at Yahoo!,
departing as client development director for travel, tourism and retail.

“The intricacies of the Middle Eastern market are such that local
expertise, relationships and market understanding are imperative for
driving success. Nick’s expertise in the digital advertising sector and
in-depth knowledge of the region will be vital in helping our clients
achieve their goals, and we are delighted to have him on board,” said
Elizabeth Harz, president of media at ADARA.

Mott added, “With digital advertising set to grow at a compound rate of
34 percent over the next three years, the Middle East is set to
experience huge industry growth. And, given that eight in 10 people use
smartphones here, there is significant opportunity in the region for
ADARA to provide quality data that will help local travel companies
pursue their global expansion plans.”

ADARA is planning to expand in Dubai further with the hiring of new team
members. In addition to supporting its existing customers in the region,
the team will focus on finding new data partners to bolster its local
marketing offering.

About ADARA

ADARA leverages global travel data to drive future business
performance. ADARA’s Magellan platform transforms loyalty, search and
booking data into actionable knowledge that allows companies to better
understand, reach and engage customers. The platform is fueled by first
party data from more than 80 global travel brands, including United,
Ryanair, Etihad Airways, ACCOR, Marriott and Hertz. Founded in 2009, the
company has 15 offices across the U.S., Europe, Middle East and Asia,
including its headquarters in Mountain View, Calif. For more
information, visit ADARA.com or
follow us on Twitter @adaraglobal.