Today I am going to talk about CSR which is short for “Corporate Social Responsibility”. In postmodern times, “Corporate Social Responsibility” has enabled companies to do something good for society and to give something back to the community. Some companies may plant trees or donate money and others might start working in close cooperation with Non-Profit and Non-Governmental Organizations to help people in need. I visited an intercultural Erasmus Intensive Program at Yasar University in Izmir, Turkey, where I got in touch with the big Turkish telecommunications company called “Turkcell”. Together with Corporate Responsiblitly Specialists from Turkcell and university lecturers, who teach CSR-related aspects of marketing we talked about good practice examples of CSR but also about the dark sides of the concept.

absolutely helpfulTurkcell afford to have a dedicated department which only deals with CSR issues. In our first category Burcu Haylaz tells us, how their company is doing charity work in Turkey and how quickly they took action after a horrific earthquake struck the province of Van in Eastern Turkey in 2011. Besides that I was really captivated by the “Snowdrops” project for young women and by the idea of the digital moneybox for collecting contributions from the wider public.

absolutely scepticalUnfortunately not every company is really practicing CSR to genuinely help others. Some companies are rather trying to help themselves. Often the campaign appears like 100% marketing for the company. In this category I talked with Ann Knaepen from “Leuven University College” in Belgium, Carla de Lima from the Polytechnic Institute of Bragança in Portugal, Dr. Reka Jablonkai from “Corvinus University” in Hungary and Anne Burke from the “Letterkenny Institute of Technology” in Ireland. Together we talked about the phenomenon of “Green Washing”. This means, that companies that have a bad image in society, are using low-input CSR measures to artificially clean their own image. Green Washing, the negative side of CSR, seems to be an activity which flourishes in the shadow of all the good practice examples of corporate social responsibility. So I guess we need to be careful when we hear about large companies practicing CSR. There is a chance that they may be doing good things for the wrong reasons. Oxfam and Turkcell on the other hand seem to be great examples of companies and organisations that seriously and honestly try to improve the lives of all their stakeholders, not just their customers’.

absolutely idealisticIn our last category I would like to come back to our Turkcell CSR specialists. Together with them and the Turkish lecturers, we discussed theoretical aspects of CSR and their practical implementation. My Turkish colleague Duygu Turker who teaches CSR at the university asked Derya Kökten from Turkcell what factors in her view make a CSR activity successful. It is refreshing to hear how the university lecturers and the practitioners were working together on building this bridge between theory and practice in our seminar. I think such encounters, in this case hosted at Yasar University in Izmir, provide excellent opportunities to share important knowledge and to create a network so that students and lecturers from universities and the specialists from companies can work together to find the best solutions.

Today I am going to talk about CSR which is short for “Corporate Social Responsibility”. My students and I visited an intercultural Erasmus Intensive Program for students and lecturers from 12 different universities all over Europe organized in Izmir at Yasar University in Turkey. We all shared our knowledge and experience concerning the different approaches to CSR in different countries and learned a lot about challenges and benefits in the European context. In general you could say that CSR is meant to improve the relationship between a company and all its stakeholders. It actually must be the responsibility of us all and especially of successful companies to protect society and the environment. CSR also changes company cultures by improving the relationship with employees, suppliers, customers, the environment and the local community.

absolutely win-winIn this category, I would like to dive into the topic a little deeper. I am talking to Laura Brandt from the Haute Ecole de la Province de Liège in Belgium. She is a lecturer for Entrepreneurship and a bit of an expert on SMEs, which means “Small and Medium sized Enterprises”. She tells us that, in fact, 99% of all European companies are SMEs. These companies are facing tough economic challenges right now in the crisis. Laura explains why it is so important for SMEs to integrate Corporate Social Responsibility in their “core business values”. I asked her to tell us how she found out about the subject before joining the intensive seminar in Turkey. Laura gives an interesting example of a cleaning company in which CSR really turned into a win-win situtation for the company and all its stakeholders.

absolutely communicativeOur last guest for today is Adelheid Korpp. Adelheid and her husband love traveling. About 10 years ago, when they decided to travel around the world, she got in touch with an organization called Servas. Servas provides travellers with free accommodation all over the world, but you only get invited to stay at a host’s place if you obey certain rules of the system. Adelheid will explain how she got in touch with Servas and how the system works. This may, in fact, be the best way to get in touch with locals while travelling through different countries. In my opinion Servas is also an excellent example of a non-profit organisation which could be supported by companies. So, if you are a CEO and you are looking for a good CSR-cause – please do get in touch with them.