IDENTITY AND VISION

We are the collaboration of private sector tourism to promote Greece as a modern and enticing tourism destination. An initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels, our shareholder is Greek tourism itself.

PHILOSOPHY

At the heart of everything we do is the fundamental belief that forming synergies and collaborations will enhance the quality and impact of our campaigns. So we work with other organisations and bodies, both private sector and state, under a common vision of promoting and enhancing Greek tourism together.

AIM

Our aim is to improve the characteristics of the demand for holidays in Greece. In other words, an upgrading in the qualitative aspects of Greek tourism. Mostly, this translates as a higher average spend for tourists visiting Greece, extending the tourism season, and a wider geographical spread of visitors throughout the country. We also target new strategic priorities that have a very specific impact, such as forging a stronger connection between tourism and the Greece’s culture heritage and agri-food sector.

MISSION

To support the implementation of the national tourism strategy, in line with SETE’s priorities and strategy for Greek tourism as specified in its 2021 Roadmap, and to cooperate with relevant state bodies.

The collaboration of private sector tourism to promote Greece as a modern tourism destination.