Auc­tion fails as no bid­der turns up for King­fisher brands

Banks seek­ing to re­cover dues from busi­ness­man Vi­jay Mallya on Satur­day ini­ti­ated an on­line auc­tion of var­i­ous brands and trade­marks of the long­grounded King­fisher Air­lines, in­clud­ing its once-fa­mous tagline ‘Fly The Goodtimes’, but bid­ders were hard to come by. This is a se­cond failed at­tempt af­ter an auc­tion of one of his flag­ship prop­er­ties in Mum­bai, King­fisher House, closed in March with­out any bid­ders.

Mallya had pledged the trade­marks as col­lat­eral with banks at the time of tak­ing the loans from them.