The Breastfeeding Olympics

2008 BF Challenge
Or, as it is known in the Philippines; The Breastfeeding Olympics

What: A fun event to challenge geographic areas to see who can get
the most babies breastfeeding at one time. The winners are determined
by a percentage of birthrate.

When: October 11, 2008

Time: 11:00 am your time

Why: To celebrate breastfeeding, to educate the general public, to
develop peer support, and to just have fun!

Location/Site: Anywhere you can get 2 or more moms together. Some
sites are in someone’s home. Other sites are in hospitals. Sites can
be in a park, at a clinic, at City Hall, on the Capitol grounds, in a
football stadium, at a theater, at a community pool, at a local
restaurant, at a mall, at a health fair, at a baby store, at a
maternity store, at the library – anywhere you want to gather to have
a nurse-in. If your site is in a public location, be sure to get
permission to use it as a site.

How the Challenge Got Started: In 2001, the Quintessence Foundation
in British Columbia sponsored the first event. That year, there were
856 babies in 26 sites in B.C. Last year, there were 5,383 babies in
230 sites across Canada and the U.S. This year, the event will be an
international effort.

Join this Worldwide Event. Sign up for a site today. Invite all the
breastfeeding moms you know and have them invite all their friends.
Tell them to get to the event about 15 minutes early to get
registered and find a spot. Only those latched on at 11:00 am can be
counted in the results!

For more information and to sign up for a site:
Go to http://www.babyfriendly.ca/challenge/. This site includes a
place to sign up, handouts for moms, and press releases, etc. for
organizers.