Bot Detection Service

Complete Visibility Into Bot and Low-Quality Traffic

Premium Bot Detection Service & Dashboard

Help eliminate ad fraud and increase ROI by readily identifying if bot traffic is a problem for you with the industry’s leading bot detection solution—complete with dashboard.

What is Bot Detection?

When the zTag (Javascript enabled tag) is deployed on an ad or webpage, distinctive traffic behaviors are observed, such as mouse movements, time on a page, browser properties, and more to determine the category of traffic.

Besides insight into the categories of traffic, companies using zvelo’s Bot Detection Service will also be able to see the top five domains for non-human (NHT) and low quality traffic (LQT); all through accessing the real-time dashboard.

Rather than wondering if bot traffic is killing your metrics, take advantage of zvelo’s Ad Fraud Prevention Solution and Bot Detection dashboard—and start gaining insight into the quality of all your traffic! If you wish to know more about how to block non-human traffic through IPs, see our Invalid Traffic (IVT) Dataset.

zvelo’s Bot Detection service is powered by zTAG. Designed for both advertisers and publishers, zTag is a lightweight javascript tag that executes on ads and pages you specify. This communicates back to zvelo’s cloud network and assesses the quality of ads and traffic for buying and selling purposes.

Lightweight and Easy-To-Deploy Bot Detection & Traffic Analysis

What is zTag?

Easy to Deploy. Powerful Metrics & Analysis.

It’s as easy as pasting a line of code into your advertisement or page for tracking. We provide two customizable and dynamic macros that enable targeted ad publishers, sources, ad campaigns, and more to customize tracking needs. This provides flexible options for advertisers to gather feedback and organize data based on their individual needs.

Invalid Traffic (IVT) Dataset

Gain insight into invalid traffic (NHT) classifications of web crawlers, traffic from known data centers, fake crawlers and malicious bots to use as a block list of IPs for invalid traffic. For use in Ad Tech with Ad Fraud prevention and Transparency and in Network Security to protect networks against malicious bot attacks.

Comprehensive Page-Level Traffic Dataset

The Comprehensive Page-Level Traffic (CPT) Dataset enables you to pinpoint non-human (bot) and low quality (such as click farms) traffic beyond the domain level—all the way down to the specific page level. For use in Ad Tech with Ad Fraud Prevention.

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For over 20 years, we have been delivering industry-leading URL Database, Web Categorization, & Malicious Detection solutions. We are proud to support some of the world's leading network security, antivirus, and ad tech companies who are helping to make the internet a safer place for all!