Behavioral Research Center

The Behavioral Research Center (BRC) is a dedicated research facility located in Terrence Murphy Hall on the Minneapolis campus of the University of St. Thomas.

The Behavioral Research Center provides space for Opus College of Business faculty to conduct research on human thought and behavior in consumer, managerial and other related domains. The BRC features flexible and accessible laboratory resources to meet a wide variety of methodological needs. If you are wondering how you could use the BRC for your research needs, please contact Omesh Johar.

For MKTG300 Students

If you are enrolled in MKTG 300 you can read about the research requirement, sign up for studies in BRC or get directions on our participants page.