4 YouTube Best Practices for Healthcare Marketers

To use YouTube effectively for enhancing hospital marketing efforts, an organization needs to already have a solid social media foundation in place.

This is largely because the easiest way to promote your videos is through your organization's Facebook and Twitter accounts. Not many Internet users will search for your video or YouTube channel spontaneously—you have to steer viewers to your content.

LMC uses Facebook and Twitter as a primary means of driving users to their videos and YouTube channel. They also provide a link to their channel in press releases, Shelley says.

You could also feature your YouTube channel URL on internal and external print ads, perhaps including a QR code linking to your latest video.

Andrew B. (11/21/2011 at 9:36 AM)
The explosion of YouTube is based on the premise that everyone can do it. But that doesn't mean everyone can produce a great video. You need to be totally professional. That means you need consent forms for everyone in the video, especially patients. You shouldn't show logos or trademarks. You shouldn't disrupt workflows. Video technical specs need to be up to par. Editing needs to be tight. Good audio and proper lighting are essential. DO NOT hand a Flip cam to your staff and hope for the best.