(3BL Media / theCSRfeed) Sparks, NV - June 14, 2011 – Health-motivated American consumers are thirsty for tea, and ever open to new varieties. Davidson’s Tulsi Tea, a unique, ancient herbal tea possessing powerful healing properties, is about to arrive in US grocery stores. Like all of Davidson’s teas, Davidson’s Tulsi is traceable all the way back to its source—the company’s own organic tea farms in India.

Tulsi, a type of basil, also known as Holy Basil, has been revered in India as a sacred, health-promoting herb for 5,000 years. Though largely unknown outside of naturopathic circles in the US, Tulsi is being introduced to more U.S. tea lovers by Davidson’s Teas, a pioneer in organic and fair trade sourcing.

Health conscious consumers looking for the next “superfood” will be drawn to Tulsi for its impressive health credentials: It’s full of antioxidants and is often prescribed as a stress reliever for its adaptogenic qualities.

Foodies looking for the next big thing will respond to Tulsi’s subtle, naturally sweet and minty taste profile. Each of the six unique flavors—Signature Blend, Pure Leaves, Rooibos Chai, Spicy Green, Hibiscus Flower, and Chamomile Flower—is perfect for sipping, icing, or blending into specialty drinks and cocktails. Every ingredient in Davidson’s Tulsi teas is 100% botanical and certified organic—just pure leaves, herbs, and spices, nothing more.

“Tulsi is traditionally grown by home gardeners in India. Because our family has been in the tea business in India for generations, we’re able to grow our Tulsi on our family-owned Putharjhora biodynamic tea farms in West Bengal, India,” said Kunall Patel, Director of Sales & Marketing. “Every ingredient in our teas is Certified Organic and the entire line is Fair Trade Certified. This pureness and traceability are real selling points to consumers interested in knowing where, how, and by whom their food was produced.”

Where to Buy:

Davidson’s line of Tulsi Teas is available at Whole Foods Markets in California, Giant Eagle stores in the Midwest and on the East Coast, in bulk at Central Markets in Texas, and at a variety of other natural and specialty grocery stores, as well as the company website http://davidsonstea.com/

About Davidson’s Teas

Davidson’s Tea is an Organic, Fair Trade tea company proud to be able to trace its entire product line from seed to cup. Today, Davidson’s product line of over 400 loose leaf and bagged tea varieties is 100% USDA Certified Organic—the largest selection of organic teas offered by any company. Davidson’s mission is to provide tea drinkers with the purest, most healthful, and carefully producedteas. Founded in 1976 by the Davidson family, the company began to market organic teas in 2001, well before the USDA organic label came into being. In 2010, Davidson’s launched Tulsi Tea in mainstream markets in the US. Tulsi is a type of basil revered in India for its health promoting properties and spiritual significance. Davidson’s entire line of Tulsi Teas is certified Fair Trade and organic, and are grown biodynamically on the company’s own organic tea farm in West Bengal, India, where many of Davidson’s other teas are grown. The addition of Tulsi enables the workers to earn more money and raises their standard of living. Davidson’s Teas are available nationally through regional grocery stores, specialty gourmet stores, gift stores and online at http://davidsonstea.com/

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