St. Petersburg Distillery came to us to create an authentic old world Florida branding for they’re small batch craft spirits. We wanted to capture the year around sunshine by creating a sunny character and a unique hand drawn boarder showing some of the recognizable iconography that take you back to simpler times.

This brand is full of Florida pride, from the custom recipe neck hangers to the shipping cartons that have actual 1900’s postcard art on them defining each iconic area of St. Petersburg’s history. I added some gold foil highlights to give it a rich and warm finish.