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ITV daytime tour

ITV has announced a new studio tour that will allow viewers to head backstage on some of the channel's biggest shows.

The 90 minute ITV Daytime Studios Tour at Television Centre, London promises to be a truly unique and unforgettable television experience.

You can now go behind the scenes of shows such as Good Morning Britain, Lorraine, This Morning, and Loose Women. The tour offers access to at least three of the four sets on any given tour (depending on production that day).

A teaser for the tour reveals: "Guests will be able to explore sets, get a sneak-peek of what lies behind and discover how the shows are brought to life and onto their screens and devices.

"As one of the busiest working studios in the UK, producing over 2000 hours of much-talked-about TV a year, guests will have unprecedented access into production and the day-to-day operations of a live studio with stories and filming insights from the studio floors shared with them along the way.

"With the promise of plenty of picture and selfie opportunities on the well-loved and instantly recognisable sets, a wander down the production corridors where the green rooms, wardrobe departments, make-up areas and production offices are housed, as well as walking amongst industry producers and crew, each tour will be full of TV magic."

Announcing the new ITV Studios tour earlier this year, Emma Gormley, MD ITV Studios Daytime said: “We’re delighted to be welcoming viewers to our studios to get even closer to our flagship shows Good Morning Britain, Lorraine, This Morning and Loose Women.”

James Penfold, Controller of Partnerships for ITV Gaming, Live and Merchandising added: “Being able to open our doors to the studio floors for the new ITV Daytime Studios Tour is going to take guests right to the heartbeat of such productions and promises to be a true insider experience that we’re incredibly proud to have curated.”