Election coverage, personalized state maps and breaking LIVE in email. An industry first.

Find out how Washington Post sent live, automated and personalized emails throughout the election.

Using Kickdynamic’s Content Automation Washington Post displayed election coverage live at email open time, alongside state maps personalized based on the recipient’s propensity to open in a specific state and live headlines for that state.

About Kickdynamic

Kickdynamic's innovative Open Time Marketing platform embeds with your current email campaigns to show the most contextual, optimized, and up to date content at the moment of open.