Probably the most well curated roster of riders any skateboard company has held to date including: Aaron Herrington, Kevin Rodridgues, Hjalte Halberg, Pontus Alv and Am's Oskar Rozenberg Hallberg, Michał Juraś, David Stenstrom, Dane Brady, Paul Grund and Jacob Ovgren.

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The Company:
Polar is the brain child of D.I.Y Superstar Pontus Alv, formulated in Malmo, Sweden in 2011 after the release of Pontus's two cult classic skateboard film productions, 'Strongest of the strange' and 'In search of the miraculous" both of these films have heavy art direction and strong sense of style and power - one of the opening scene's from "In Search Of The miraculous is Pontus sitting with the dead corpse of his grandfather - (just to give you an indication of the weirdness instore).

Polar, as a brand has quickly risen through the ranks and now sits within a handful of the most respected skateboarding companies the world has ever seen, the creative directorship and aesthetic values lend just a single part of it's success with the well-rounded team and constant skateboarding endeavors all helping to lead to it's popularity here in the United kingdom and further afield.