An issue of securities from an established company whose existing shares have exhibited stable price movements and substantial trading Volume over time, thereby earning a good reputation.

This is also known as a "seasoned Equity offering" (SEO). A Seasoned Equity offering or SEO is an Equity issue by a company after its IPO. It differs from a secondary Equity offering, in which owners (not the company) sell their shares. In the latter case, the company gets no money.