NY Super Bowl Boulevard was a hit with Indy's bid team

Officials from New York, New Jerse and Arizona raise souvenir football helmets Feb. 1, 2014, during a ceremony to pass official hosting duties of next year's Super Bowl to representatives from Arizona. The event was in New York's Super Bowl Boulevard. Bebeto Matthews / Associated Press

Fans come down a toboggan run on NFL's Super Bowl Boulevard in Manhattan, N.Y., during an event on Jan. 29, 2014, in preparation for Super Bowl XLVIII with the Denver Broncos and the Seattle Seahawks. Timothy Clary, AFP / Getty Images

Fans slide down the toboggan run on "Super Bowl Boulevard" in New York's Times Square, Friday, Jan. 31, 2014. The Seattle Seahawks are scheduled to play the Denver Broncos in NFL football's Super Bowl XLVIII game on Sunday, Feb. 2, in East Rutherford, N.J. (AP Photo/Ben Margot) Ben Margot AP

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"Our strategy is to pay attention on what makes us special and to worry a little bit less about what's going on in the other competitor cities," says Susan Braughman, the Indiana Sports Corp.'s senior vice president of strategy and operations.

The 2018 Super Bowl Bid Team came back from the 2014 Super Bowl weekend with fresh ideas to win another game for Indianapolis.

"We come back with a renewed vigor for a bid," said Susan Braughman, the Indiana Sports Corp.'s senior vice president of strategy and operations.

The group arrived in New York on Thursday and toured the media center, fan activities and preparations at MetLife Stadium in East Rutherford, N.J., before returning Sunday before the game.

Braughman was still keeping the details — and any new ideas — of Indy's bid for the 2018 game close. She told reporters in a news conference Monday the group was particularly interested in the Super Bowl Boulevard on Broadway, which was modeled after Indianapolis' own Super Bowl Village in 2012.

She said Indianapolis could expand the footprint and activities in its own Super Bowl Village if given the chance on center stage again. The village, she said, also might be more interconnected to the NFL Experience, an interactive football theme park, which was inside the Indiana Convention Center two years ago. This year, all of the activities were outside in the Super Bowl Boulevard area.

"We spent a lot of time on Super Bowl Boulevard," she said. "They had a lot of the activities that you saw in our NFL Experience indoors, but they took those outdoors."

While she reiterated that many commentators and visitors left Indianapolis two years ago with a positive impression of the Super Bowl, she gave no indication of Indianapolis' chances for a second game. The group did not meet with NFL owners, who ultimately will select the winning city for 2018.

Indianapolis is competing against another cold-weather city with a new stadium, Minneapolis, and perennial winner New Orleans, which is hoping to nab the 2018 game to coincide with the city's 300th anniversary.

"We came out of 2012 with a lot of positive reviews," she said, "and we have not heard anything differently since. ... I think our strategy is to pay attention on what makes us special and to worry a little bit less about what's going on in the other competitor cities."

The team will deliver the city's preliminary bid in April and then meet with NFL officials in New York City to get feedback. The three cities will make final bid presentations to the 32 team owners during their spring meeting May 19-21 in Atlanta. The owners will then vote on the 2018 host city.