Winners of the 2010 CRM
Excellence Awards

1.
Enterprise-wide (Merrill Lynch)—The
processes and benefits of aligning multiple channels
(online and off-line) and departments (i.e. marketing to
sales, sales to service, service to finance, etc).
2. Growth (Navy Federal Credit Union)
—Organization that can point to the most significant
improvement in customer value, such as revenue growth,
wallet share, products per person, frequency of
purchase.
3. Efficiency (Diefendorf Capital Planning Associates)—Reducing
operational and interaction costs without a detrimental
impact on the customer experience. Excellence in
efficiency improvements in sales, marketing, and
customer service.
4. Customer Experience (Sprint Nextel)
—Organizations that can demonstrate commitment and a top
down focus on the ongoing enhancement of the customer
experience, that ultimately results in an improvement to
customer retention, satisfaction and loyalty.
5. Innovation (drugstore.com, inc. )
—The most innovative use of new channels and points of
interaction (POI) (e.g., social networking analytics,
virtual worlds, mobile) to support or enhance an
organization's customer strategy.