If you have been motivated to pick this book after hearing Simon Sinek’s inspiring videos, by all means, go ahead, read it and re-read it at a later date and save it as a reference book or simply just download his videos!

After being hooked on to his videos for the last three months, I found the book terribly boring and repetitive. I was hoping for something new, something more all along till he came to his own story. His story is an everyday business guy story, someone you can relate to and learn from and perhaps that’s the only reason why I gave it three stars and not two.

However, if you just want to read about the concept and don’t know who this Simon Sinek guy is – then you have come to right place.

It tells us why we relate to some brands and why not the others, gives examples of business leaders and large corporations who have to stuck to their why to achieve what they have and what are the repercussions when we lose the why and concentrate on just how and what of running a business. It differentiates between being successful and making money and explains how the human brain reacts to different companies.

All in all, an interesting starting point if you feel that you just can’t move forward in your business. Further, a good read for marketers and advertising folks who need to understand why consumers respond to brands the way they do in a simplified way.

Being from Calcutta, this book brings a lot of familiar places to mind. A journey of a college student finding love and herself makes for a fun light read.

Saba is an army girl out to carve an identity for herself as she steps away from home to pursue law (or her dreams) in another city. It’s about her finding love and losing it and finding it again in other places. An average life of a college girl well-blended with the topography and history of that period (1998), this book is a good read if you are into romantic fiction.

Way better than what we have around, in either case, the book is a good read.

Sensitive, warm, fuzzy, scary, painful. The entire book is a roller coaster of emotions. If you read it over days, you would want to immediately go back and start again lest you missed something in the beginning which was telling of the end.

An emotional journey of a mother searching for her daughter in a dystopian world which seems so close to reality that it’s almost disturbing. Shalini, the main protagonist of the book, takes us back and forth in a crumbling world where freedom to love, marry and live life on your terms is looked down upon. Where in the name of culture and tradition families are torn apart and live in fear of being torn apart. The entire fabric of society seems so fragile in this world that you tiptoe into the next page fearing that your ‘democratic’ world isn’t suddenly destroyed.

At times you feel is this where your country is eventually headed to with all that is going on in terms of moral policing or do you think better sense will prevail. I certainly wouldn’t want to live in a world where Shalini, Laila and Riz can’t be together, but you need to read the book to find out more.

All in all, it’s a must read and I promise you it’s not disappointing.

I discovered Tom’s blog when I was searching for filler content for our Design Studio’s Facebook page some six years back. His book was nothing short of a trip down memory lane. Each strip has a unique story for us besides what Tom has to say. Be it product ‘innovation’, word of mouth, social media or customer service or simply the kind of brand managers we deal with at a daily level.

For those who haven’t read his blog or don’t know who he is. I first recommend you buy the book and then make sure you get on his subscriber list. It’s one of the best blogs on marketing that you could possibly have in this generation.

“Most people think of Alibaba as a story, It’s not just a story, it’s a strategy.”

Rarely does the last line of a book carry as intriguing a summary as above. Having taken almost two months to complete the book on Alibaba, you don’t fail to miss out on how Jack Ma has evolved the Company from a B2B business to a conglomerate in various sectors with a clear focus.

For any business to be successful in the long-term, and I resonate with this philosophy, he says always put consumers first, people second and profits third . Without consumers you don’t have a business and without having a happy workforce driving that business you can’t have profits.

Here’s a story of a school teacher from a province in Southern China going strength to strength with his single focus on giving the best to his consumers and workforce without really concentrating on profits.

Inspirational, intriguing and detailed, the book gives a detailed account for those interested in understanding what has shaped the new internet economy of China today. Besides talking about Alibaba, it also reflects on the regulatory and competitive environment of the sector.

Having read Catcher in the Rye, you sort of expect that Franny and Zooey would go to the disturbed, absurd space in a while.

Franny goes to meet her boyfriend over a weekend and is lost and listless. Nothing seems right, everything feels a farce – the only now she is voicing it without concern for anyone else’s feelings. When she faints, Salinger wants us to believe she is finding meaning through prayer, a kind of nirvana by telling the Jesus Prayer incessantly.

Back home, Bessie, Franny and Zooey’s mother, is appealing to Zooey to try and talk sense into Franny or at least find out what’s wrong. As in Catcher in the Rye, we see a special sibling bond between Franny and Zooey. One of irreverence yet concern. Zooey tries to make her see reason from the point of view of the world outside, but Franny seems beyond that, eager to hold on to something which gives her reason to be.

The beauty of the plot lies in how Zooey convinces Franny to see otherwise without disrupting what she believes in.

The book is intense and does take a toll on you while reading it at one go. Too many emotions to handle. Suggested time of reading – during an extended weekend or when you are desperately searching for a different perspective.