UK: Yoplait sponsors Disney’s High School Musical

Yoplait has struck a deal that will see fromage frais brand Frubes become an official sponsor of Disney film High School Musical 3.

From mid-September, a new limited-edition pack will be launched to coincide with the UK movie premier in October.

The High School Musical sponsorship replaces Frubes' partnership with Doctor Who, a spokesperson for Yoplait told just-food today (10 September).

"This sponsorship strategy has been really popular for Frubes," the spokesperson added.

The Frubes limited-edition range has grown by 140% in value year-on-year, the company revealed.

Aimed at teens, High School Musical is a "good fit" with Frubes's key target audience.

"The High School Musical films have been watched by more than 250m people in over 100 countries and have really captured the imaginations of the teen-tween market. With the huge popularity of previous High School Musical films, we are expecting this exciting new limited-edition to be incredibly popular with consumers and continue to add incremental growth to the category," Caroline Segalen, Frubes brand manager, added.

P.S: If you liked this article, you might enjoy the just-food newsletter.
Receive our latest content delivered right to your inbox.

You are agreeing for just-food.com to send you newsletters and/or other information about our products and services that are relevant to you by email.
Clicking above tells us that you're OK with both this and with our privacy policy, terms and conditions and cookie policy.
You can opt out of individual newsletters or contact methods at any time in the 'Your Account' area.
We'll only keep your data for as long as you choose to receive information from just-food.