10 Exceptional Australia 2015
Services category
Q How do you differentiate your services from
your competitors?
Joe: We differentiate ourselves from our competitors by being a discount
forex broker to retail clients — cutting out the middle men and connecting
our clients directly with international counterparts. We have broken the
mould of a low-cost provider being a ‘no service’ provider and instead offer
24/5 service delivery in our major trading time zones, with live helplines
as well as direct communications with trading banks.
Owen: We know that in today’s volatile markets, every second counts. So we have
built a product that uses optical fibre network and developed a one-click trading
technology, which minimises slippage (the difference between the expected price
of a trade, and the price the trade actually executes at) for our clients.
Q What strategies have you put in place to ensure
your long-term sustainability?
Owen: A key factor for long-term sustainability is our ability to penetrate
large markets such as China and India. We are currently the second-largest
broker in China and our aim is to be number one. To do this, we need to
stick to our business model and focus on providing an excellent product and
service through our advanced technology and platforms.
Joe: We are constantly listening to our customers to know what our
strengths and weaknesses are, and to know what they want so that we
can act upon them decisively. We have also developed a market strategy
specifically designed to penetrate markets where we have no presence.
Q How do you create and sustain your competitive
advantage?
Joe: Our plan is to stay competitive by being and staying innovative and
providing a product that our clients want, along with excellent service.
Innovation really is key for us and we are implementing an innovative
mindset to all staff in everything they do, right down to the day-to-day
operations. We also recognise that we have an international client base.
To ensure we are penetrating every key market, we are continuing to make
Joe and Owen at the National judges’ reception in October 2014
the industry
Spicing up