Managing Brand You by Jerry S. Wilson

I’ll admit I mostly skimmed this. It’s an interesting combination of information on how companies create strong brands (with good case studies on Tide, Coca-Cola, Harley Davidson) and how you can apply the author’s seven step approach to creating a strong brand for yourself. So on one hand it’s a good business book with interesting information on how to brand, and on the other hand it’s got this self-help feel to hit. WIth worksheets and exercises to discovering your brand and creating an action plan. Which I found quite intesting and useful.