Microsoft

Microsoft

Carol Court / AFP/Getty Images

What happened: When news broke that Amy Winehouse died, Microsoft's British PR team (@tweetbox360) posted a message on Twitter: "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." The apology: The backlash was immediate, with people tweeting that the move was "utterly tasteless." Microsoft apologized, via tweet of course: "Apologies to everyone if our earlier Amy Winehouse 'download' tweet seemed purely commercially motivated. Far from the case, we assure you."

What happened: When news broke that Amy Winehouse died, Microsoft's British PR team (@tweetbox360) posted a message on Twitter: "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." The apology: The backlash was immediate, with people tweeting that the move was "utterly tasteless." Microsoft apologized, via tweet of course: "Apologies to everyone if our earlier Amy Winehouse 'download' tweet seemed purely commercially motivated. Far from the case, we assure you." (Carol Court / AFP/Getty Images)

What happened: When news broke that Amy Winehouse died, Microsoft's British PR team (@tweetbox360) posted a message on Twitter: "Remember Amy Winehouse by downloading the ground-breaking Back to Black over at Zune." The apology: The backlash was immediate, with people tweeting that the move was "utterly tasteless." Microsoft apologized, via tweet of course: "Apologies to everyone if our earlier Amy Winehouse 'download' tweet seemed purely commercially motivated. Far from the case, we assure you."