Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Topic: digital

Maybe it’s our creative director’s near-obsessive attention to detail. Maybe it’s the tsunami of tweets our community manager cranks out on a daily basis. Or maybe it all just boils down to Content. Whatever it is, it’s working. And we… more

How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more

The marketing world has gone digital, making room for small, nimble agencies to compete with the big boys. Do brands go with the new kid or stick to the tried and true? King Fish Media's Gordon Plutsky suggests it’s time for brands to play the… more

As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more

Spark Quotes

The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.