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Impale Ale

Published on June 01, 2002.

The sequel to last year's Cliff Freeman/Traktor collaboration for Fox Sports - which won tons of awards, including the Grand Prix at Cannes - may be for a different client, Mike's Hard Lemonade, but it's just as dark and just as funny. In "Construction," which earned a Silver Medal from the ADC, a worker, who's taken a fall and been somewhat inconveniently run through with a nasty rod, is cheered by the prospect of an ice cold Mike's.