Elements of Top Converting Landing Pages [Infographic]

Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the home page of your website instead of a dedicated landing page, you are missing a big opportunity to capture more leads.

In fact, dedicated landing pages have been proven to more thandouble conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience.

To make your landing pages pay, you need to know the basics about how to create a highly effective landing page. You can start by reviewing the infographic below that details a recent study of landing pages by Unbounce, which analyzed more than 18,000 landing pages to determine benchmarks for conversion, traffic, speed and content. Use this data to build landing pages for your law firm and see if they convert better than your old landing pages.

A topic that should be at the top of every law firm’s radar is how to improve your intake and lead conversion. This skill is woefully overlooked by most attorneys, who continue to focus 99% of their efforts and money on lead generation, fallaciously thinking this will solve their declining revenue problems.

Logically speaking, why would someone continue to spend an increasing amount of money on lead generation if they aren’t doing everything they can to actually convert those leads into paying or retained clients?

Lead generation too often comes down to a firm’s financial ability to “throw money at the problem,” but a lead conversion system can level the playing field and give small firms a true unique competitive advantage.

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About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the rainmaker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.