In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Company research

For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wid...

Synopsis
The report provides a review of the latest news and key events in the global spirits market during May 2014.
Summary
Using this report, marketers will effectively gain an insight into the la...

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData...