eBay
today announced that it will be adding a "Skype Me" button to
some of its category listings. Using the button would allow buyers to get into
direct contact with sellers either by voice or by chat in real-time. eBay is
hoping to have the feature incorporated within 14 category listings starting
June 19th. The categories targeted include GPS devices, automobiles, and real
estate -- three categories which could benefit from increased communication
between buyer and seller.

eBay CEO Meg Whitman says that this latest expansion of Skype
is a part of the company's "Power of Three" strategy. "Each of
these businesses is incredibly powerful on its own. eBay is No. 1 in e-commerce, PayPal is No.
1 in
online payments and Skype is No. 1
in voice communications. Together, however, we think
these three businesses can make even greater things happen."