Check Out YouTube Star Michelle Phan’s New Makeup Line, em

When Michelle Phan started posting tutorials on YouTube in 2007, she was one of only a handful of beauty gurus creating online videos. Today she has more video subscribers than Lady Gaga and finally, a makeup line of her own. Em Michelle Phan launched online last night, and if her 5.3 million fans on social media have anything to say about it, the debut is about to be a big deal. Here's a look at a few of the standout offerings in the 250+ piece line. Best Lipstick Looks to Wear This Fall

Em's flagship product is the iPad-sized Life Palette, which includes 36 shades of eye, cheek and lip colors themed around specific life moments. The idea came to Phan in a dream.Party Life Palette ($75, emcosmetics.com) These Liners Simplify Your Cat Eye