This App Will Automatically Kill Your Pointless Meetings

LBi, a marketing agency, has created an app to help end meeting
dependency. The Cost
Of Meeting App or C.O.M.A. – which aptly describes what kind
of state you retreat to in the face of the constant meetings –
shows agencies and their clients just how much money they waste
on those long conference calls.

The agency, based in the Netherlands, built the app in-house
after realizing that there comes a point in every meeting when
the work is done and you are sitting there still.

Agencies are particularly guilty of this: There are meetings to
create strategy and meetings to review strategy. Teams sit in
meetings to brief creative teams, meetings to re-brief creative
teams, and meetings to squeak approvals out of clients. In some
cases, there are even meetings to plan more meetings.

And a meeting is never just two or three people. In many cases a
review or client call means that the entire 20-person team wants
to be present, from directors down to assistants.

The C.O.M.A app signals when a meeting needs to be shut down.
Just open the app, set the number of attendees and the average
hourly bill rate, hit start, and let the app show you how much
money is spent, or wasted, if the whole thing seems pointless.