We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level

Los Angeles, CA (PRWEB)September 13, 2017

Califia Farms, the number one cold brew coffee brand in the natural channel (RTD/RFG)(1), today unveiled Cold Brew Concentrates, a completely new line of premium cold brew coffee concentrate in Vanilla Tolteca, Signature Blend and Mocha. Distinctive for their ‘stand-out-on-the-shelf’ packaging and graphics, each of the 750 ml (25.4 oz) embossed amber bottles, with screw tops, delivers up to 8 cups of carefully-crafted, Direct Trade-sourced coffee. The new concentrates continue Califia’s mission of ‘Better Coffee for All’ and will be sampled for the first time at the Califia Farms booth (#329) at Natural Products Expo East.

“We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level – and with the added benefit of allowing consumers to master their own coffee cups and decide what strength they want for each occasion,” said Brian Lovejoy, Coffee General Manager at Califia. Lovejoy honed his coffee credentials as Head of RTD at Verve Coffee Roasters, and leads coffee innovation at Califia alongside beverage visionary and founder, Greg Steltenpohl.

The lightly roasted, Scandinavian-style, 100% Arabica beans from Central and South America are sourced via Califia Farms’ Direct Trade program – which aims to empower the 30 million small-plot coffee farmers who benefit from the popularity of specialty coffees for their livelihood.

“Consumers who choose Califia brand coffees have the confidence that they are part of an ethical coffee eco-system that supports not only the sustainability of our planet, but pays premium prices to our farmer-partners, which not only increases their household income but allows them to invest back into their business and increase yields,” continued Lovejoy.

At 2.5x strength concentration, Califia Cold Brew Concentrates make high quality cold brew more accessible and affordable to the growing number of consumers opting for the clean energy…