The main reason that online lead generation is so beneficial to businesses of any size, is the fact that costs are controlled so you never spend a penny over your budget and the amount of information and data you can pull from these campaigns, means that there is no guess work where best to invest your marketing budgets in the future. You can see in black and white what works and what doesn’t. Using this information continually means you are constantly making better and better use of your hard earned money and getting better returns for your business. This is what we call “Data Driven Marketing”