Check the appropriate box below if the Form
8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions
(see General Instruction A.2. below):

¨

Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

As previously disclosed, on November 17,
2011, William Rast Sourcing, LLC and William Rast Licensing, LLC, each a wholly-owned subsidiary of Sequential Brands Group, Inc.
(the “Company”), entered into an exclusive license agreement (the “License Agreement”) with J.C. Penney
Corporation, Inc. (the “Licensee”), pursuant to which the Company granted the Licensee a license to use its William
Rast trademark (“Trademark”) in connection with the manufacture, sale and distribution of multiple product categories,
including men’s and women’s apparel and accessories (the “Products”). Due to changes in circumstances with
respect to the License Agreement, the Company and the Licensee entered into an amendment (the “License Amendment”)
to the License Agreement on December 24, 2013, pursuant to which the term of the License Agreement will end on June 30, 2014 instead
of January 30, 2016. In addition, under the terms of the License Amendment, the rights granted to the Licensee under the License
Agreement were deemed non-exclusive (instead of exclusive) for the duration of the term and the Company will be permitted to enter
into additional licenses with other parties to use the Trademark in connection with the manufacture, sale and distribution of the
Products.

As also previously disclosed, on March
28, 2013, the Company entered into (i) a first lien term loan agreement (the “BofA Loan Agreement”) with Bank of America,
N.A (“BofA”), which provides for term loans of up to $45 million and (ii) a second lien term loan agreement (the “Pathlight
Loan Agreement” and, together with the BofA Loan Agreement, the “Loan Agreements”) with Pathlight Capital, LLC
(“Pathlight” and, together with BofA, the “Lenders”), which provide for term loans of up to $20 million.
The Company obtained the written consent of each of the Lenders to the License Amendment (the “Lender Consent”) and in
connection therewith, SBG Revo Holdings, LLC, a wholly-owned subsidiary of the Company, has agreed to become a Loan Party (as defined
in the Loan Agreements) under each of the Loan Agreements, which transaction is expected to become effective during the first quarter
of the year 2014.

SIGNATURE

Pursuant to the requirements of the Securities
Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.