Exceptional deals are available to marketers who would agree to flat to modest CPM increases, but instead of capitalizing on these potential opportunities, marketers are walking away from incumbencies and category exclusivities, ignoring major long-term relationships in return for cost efficiency considerations.

Noven's lawsuit was filed under the provisions of the Hatch-Waxman Act, resulting in a stay of final FDA approval of Watson's ANDA for up to 30 months from the date Noven received notice of Watson's ANDA filing or until final resolution of the matter before the court, whichever occurs sooner, subject to any other exclusivities.

GlaxoSmithKline's lawsuit was filed under the provisions of the Hatch-Waxman Act, resulting in a stay of final FDA approval of Watson's ANDA until December 30, 2013, or until final resolution of the matter before the court, whichever occurs sooner, subject to any other exclusivities.

Starhub used to have exclusivities over the sports channels available but Singtel's recent coup has led to uncertainties on its pricing for the forthcoming EPL season - which was even before the ridiculous pricing for the world cup packages were revealed.

"Countries that have introduced the basic building blocks of regulatory reform need to pursue deeper liberalisation to sustain market growth and extend access, including steps such as the abolition of remaining exclusivities on market entry, introduction of number portability and the simplification of licensing procedures," it says.