We’ve also had a tip that Apple plans to open its third store Swedish store, in Helsingborg. Retail staff recruitment has apparently begun, with no word yet on exact location. Apple currently has two stores in Sweden, in Malmö and Stockholm.

As astonishing as it seems now, Apple’s decision to open its own retail stores was viewed as a risky gamble when the company opened its first store in 2001. The company now has almost 400 stores worldwide, its US stores earning over $6,000 per square foot each year – beating even Tiffany and Harrods.