Case Studies

The product in focus is an HDMI dongle which plugs into TV and lets users stream content from multiple sources onto the TV screen wirelessly. The client wanted to test launch their product at retail outlets in metro cities. They partnered with Channelplay for:

Quick and quality recruitment was the key to successful execution of the program. 80% of the recruitment was completed within a week of program launch while complete recruitment was done within 15 days of program launch.

Innovative ways were used to maximize promoter productivity. Promoters used flyers and brochures to interact with customers outside the stores during non-peak hours which led to increased product awareness and an increase in sales by 25%.

Market insights with regards to customer preferences were provided regularly which helped client in improving their retail strategy