You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and e-mails telling us how important Profiles are. We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.

Somebody on Slashdot (take that for what it is worth) responded to another poster's theory that this was a "New Coke" ploy to publicize features:

I used to work there, and I assure you that that was not the case. Profiles caused pain with almost every product development / feature planning session we/they ever had, and I'm surprised that it got a reprieve given the tiny fraction of the customer base that uses/used it.

What astonishes me is that supposedly only around 2% of the customer base uses the feature. What on earth are they doing? Do they just not realize that queues exist, or how they could help them manage their movies? Are they not tech-savvy? Do they perceive it as being too much bother to mess with? Who is this average user?

Not our household, that's for sure. Each of us has our own queue, and then we also have an "Us" queue for the movies we want to see together.

Whatever. I'm just glad that they listened to the outcry and uproar of their customer base and that queues are back. I wouldn't have gone to Blockbuster -- I refuse to support their censorship of NC-17 movies -- but I would've cut our discs-at-a-time down to one, so Netflix would've made a lot less. Relieved that I won't have to resort to that.

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We have a grown up list and a kids list. We get 2 grown up movies and one for the kids. That way the kids can keep it and watch it 500 times and not hold up MY movies, or they can send it back right away and not have to wait another 3-4 movies until another kid friendly title arrives. I think it's a great idea! if it's screwing with their programming, they need to hire better developers!

Yep. We started off with one queue, and then found out that our schedules differ enough that we were holding up each other's movies, so we branched out. Your list strategy sounds very sensible and logical to me!