Designing Content for
Product Experiences

What You’ll Learn

Create a foundation for content strategy

Approach content with an iterative methodology

Learn how to create better content experiences for interfaces

Build better content experiences

Designing content for interfaces poses challenges that we don’t often see with static content for web sites or marketing collateral. When we work with interfaces, content strategy doesn’t just mean "writing the words" any more than design just means "making it pretty." Rather, content is inseparable from user experience because language itself is the interface. That’s why we must design content as an experience—not just as a marketing campaign.

In this seminar, Jonathon Colman shares a framework that anyone can use to build useful, usable content experiences for products. You’ll learn the principles of content strategy for interfaces by looking at several real-world examples. And you’ll gain the confidence you need to self-identify as a content designer, so you can act as a user advocate and have an impact with your organization or clients.

Create a foundation for content strategy

See how content strategy is more than just copywriting or content marketing

Learn how content strategy works in a context of product design and development

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Why Jonathon?

Jonathon Colman is a content strategist and retired Peace Corps volunteer. For nearly 20 years, he’s helped people and organizations build, find, and use the best stuff online. Best known for his IA and SEO work for REI, Jonathon also helped lead a team to win two Webby Awards for The Nature Conservancy. He’s now part of Facebook’s content strategy team in Menlo Park, CA.