'Remonetise India - A Citizen's Pledge' has been Kicked Off by TIMES NETWORK

Mumbai, Maharashtra, India

TIMES NETWORK, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth. Keeping the government’s vision in mind, Remonetise India is an initiative by TIMES NETWORK which calls all the Citizens of India to come out and make a difference. Urging the citizens to be the change agent for the changes they want to see, and bring India's economy back on track. Today, TIMES NETWORK conducted a LIVE Telethon from 6:00pm to 8:00pm, across all channels of the network and connected viewers to Opinion and Policy makers, encouraged them to invest more and educated the them about moving to a digital and a less cash economy.

Commenting on the occasion, Shri Shri Ravi Shankar Prasad - Union Minister for IT, Law & Justice, said, “Narendra Modi's Government is a transformative Government. India is home to 50 crore internet and 30 crore mobile users. Penetration of mobile phones in rural areas is significant. Demonetization has crippled Terrorism and Maoism in the country. Indians have a passion for technology. India's push towards digital payments has been remarkable. Digital India, Make in India, Skill India, Startup India are designed to make India an empowered society. India Digital economy is going to be a 1 trillion dollar economy in the coming 5 years.”

While take questions from viewers, Smt. Nirmala Sitharaman - MoS (Independent Charge), Ministry of Commerce & Industry Minister for Commerce, said, “Demonetization hasn’t had any significant impact on jobs recorded. Impact on jobs, if any, was only in the first 10 days of demonetization. 87-90 % of our economy is a parallel economy and normalcy is getting restored, as all ATMs have been recalibrated in the country. PM has already announced SOPS for sectors that need help. We're not talking of a completely cashless economy but only saying there should be less cash which is being used. Salute to those who are spreading awareness about digitization.”

Commenting on the campaign, Mr. M K Anand, MD & CEO, TIMES NETWORK said, “This is the first time any Indian network has done a simulcast on all its channels, and that too unsponsored and without an ad break. Today I am extremely proud that I work for a network which can pursue such an audacious and worthy purpose. India is run by those who watch TIMES NETWORK channels. We engage, inform and inspire Indians who lead India in every walk. If all TIMES NETWORK viewers can be convinced to take the Remonetise India pledge, we are certain that India will be on its world beating fast track in just 2 months. We believe we can do that.”

Narayana Murthy - Founder of Infosys, said, “The country agrees with the PM that corruption needs to be reduced. We still have a long journey to make India digital as all the infrastructure needs to be built up for the country to go totally digital. The number of micro ATMs in the country as well as ATMs is small compared to developed countries. If our banks can replace all the debit/credit cards with Aadhar link, it will become easier and help the country to go fully digital.’’

Amitabh Kant - CEO of Niti Ayog, said, “We must ensure to convert informal economy to formal economy for growth because economy cannot grow rapidly when a parallel black economy exists. Printing, transport, storing cash and handling cash is an expensive proposition and thus a threefold strategy has been planned to reach out to the entire population for remonetisation. For people with smart-phones, Bhim App is a great enabler. In India we have taken a huge campaign mode initiative to embed every single account with Aadhaar. 40 crore accounts have Aadhar embedded into them and thus Aadhaar will enable India to technologically leapfrog in many ways and so the challenge for all of us is to spread this movement.”

Deepak Parekh - Chairman of HDFC said, “Demonetization has been a game changer and was a part of a bigger plan of the Government. It also ensured that smaller home developer’s got formalized. The Indian economy has been resilient to the change as anticipated earlier and needs to move forward from demonetization which was used to oust black money. Majority of the people continue to support this endeavor of the Government. There is a deep conviction that India will emerge as a much stronger force after demonetization. The biggest advantage for homebuyers will be lower interest rates, transparency & no large cash payments and thus we also hope that many developers now move towards affordable homes.”

Sunil Munjal - Joint Managing Director of Hero MotoCorp, said, “For an economy to become digital, reach is important and one must ensure infrastructure is present for this transition. From a company’s point of view, we need to find alternatives to make payments. We also need to watch out for contemporary changes that are taking place across the world and encourage multiple ways of cashless transactions.”

Kunal Bahal - CEO of Snap Deal, said, “Demonetisation has opened up lots of opportunities for us. We have seen a significant increase in cashless payments in smaller cities as about half of all payments are being done in a cashless manner.”

Abhiraj Bhal - Co-Founder at UrbanClap, said, “A large strata of the society is not banked. There are no extra or hidden charges if you are paying digitally because E-commerce firms are right now bearing transaction charges.”

Commenting on the occasion, Famous Author and Motivational Speaker Chetan Bhagat, said, “Cash is a very convenient thing, but at the same time digital payments will come in. Cashless does not mean taking loans. Technology will help people get used to digital transactions. I urge Banks to give more incentives for debit/credit cards.”

In support of the movement and as a part of its own contribution to the goals, TIMES NETWORK will conduct several on-ground activities like Aadhaar camps, Investor camps and cashless festivals apart from a 360 degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions & educating people about the advantages & benefits of a cash less economy and digital transactions.

About TIMES NETWORK

TIMES NETWORK, is part of India’s largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India’s No. 1 English News channel, ET NOW – India’s No. 1 Stocks and Business News channel; Magicbricks NOW and Magicbricks NOW HD - India’s first Real Estate and Property Business TV Channel; MOVIES NOW and MOVIES NOW HD – India’s leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; zoOm – India’s No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MOVIES NOW 2 and MOVIES NOW 2 HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 88 countries across the globe.

18/08/2017 10:00AM

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