Outdoor retailer Cotswold Outdoor has launched its 'Find your Outdoors’ experiential campaign as it looks to build excitement around its store opening programme.

Ahead of the launch of a new store in Biggleswade on 24 June, local residents are being invited to discover their local area by following a series of mobile generated clues to capture letters forming a mystery word.

Each letter found will result in participants ‘unlocking’ an opening weekend discount or spot prize. All participants completing the challenge are being entered into a prize draw for a £500 gift card.

The first new Cotswold Outdoor store to open in 2017, the Biggleswade shop spans 760 square metres and will stock brands such as Rab, The North Face and Salomon. There will also be a Runners Need shop in shop in the store.

A goody bag containing goods to the value of £100 RRP will be gifted to the first 100 customers to spend £50 or more in the store.