Use cases

How JavaScript errors impact conversion rate

Used tools

A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major browser.
If a report could show you that there was an increase in the number of JavaScript errors on a certain page type or from people using a certain browser version, would it help you fix them

Goal

Decrease the percentage of exits and increases conversion rates by eliminating known JS errors.

Data to be analyzed

JavaScript errors that occur during sessions.

Correlations between the conversion rate and errors on the key pages in the same session.

Monitoring JavaScript errors helps you determine

What errors occur more frequently depending on page type and browser version.

Which ones make customers leave the website or stop completing an order.

Which browsers throw errors while adding items to the cart.

What portion of your customers would continue with an order even if there was an error during checkout.

The correlation between the number of JS-errors and revenue.

Results

Helps to eliminate the most frequent errors that influence conversion rate and other e-Commerce KPI's.

Professional team, excellent results

We hired OWOX team to create scalable analytic solution for our business on the base of GA. OWOX team developed customized system of metrics and helped in implementation process. I was much surprised after completion of the project when I started to use reports and make decisions for specific cases. I am sure that without OWOX we would not have done it right from the first try. Also special thanks to OWOX for the best project management. Konstantin, founder of Onlinetours.ru