7. Event Excitement

Event promotion emails let your customers know that you’re part of an event and invites them to join in.

Purpose: Notify app users about an event you’re a part of in the local area. This will apply mostly to local businesses, but could also be used for store chains running events connected to their various locations. Apps can also use email to promote an event happening remotely.

Examples:

Limited-Time Event. Some apps use seasonal cues or larger citywide events to jumpstart their own smaller special events. If you’re a restaurant app, you might email users to tell them you’ll be providing free ice cream for users who use your app to order food on National Ice Cream Day.

Online Event. Apps can use email to promote virtual events as well. Gaming apps can notify users about a live special tournament, and a finance app might promote a live Q&A session with a financial advisor, etc.

REAL WORLD EXAMPLE + TEMPLATE

Join our Boston block party!

To celebrate our two year anniversary, we’re throwing a #BostonBlockParty!

Come to our offices on October 18th and celebrate with us – we’ll have food, games, giveaways, and goodies for all attendees!

The Next Step?

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