Announcing Wootric’s First Round of Funding

We founded Wootric in 2014 after realizing that businesses struggle when it comes to managing customer feedback and are therefore facing low customer satisfaction and loyalty. There was no solution to align a company around customer happiness: a platform that would automate the workflow of a) collecting feedback, b) extracting insights, and c) routing those insights to the right team to d) close-the-loop with the customer. Since then, our goal has been to build this turnkey platform in order to help companies effectively use customer feedback to win customers for life.

We’ve worked to streamline the “voice of the customer” by harnessing the power of Net Promoter Score, the one-question metric known to be rigorous and critical to every customer-facing role in the company. Today our customers are using Wootric in their products to A/B happiness test product features, identify promoters for advocate marketing, reduce churn, and ultimately increase customer loyalty.

Along the way, we’ve been a little quiet about sharing updates so that we could stay focused on building the best product for our customers. Just last week we introduced feedback classification and more robust analytics to our platform — features that will make NPS data more actionable by surfacing themes and trends. We’ve also grown our team, adding world-class engineers, and pros in sales, marketing, and customer success.

And now, we’re thrilled to announce another company milestone – our Series A funding. Here is the official press release:

We are excited that the market has embraced Wootric’s approach to simplifying customer experience management. This $2.6 million round allows us to continue on our mission, invest in the product, and in growing the team. Our goal is to become the platform of choice for companies the world over that want to unify their teams around improving customer experience.

It has been an exciting journey to say the least. We also want to acknowledge the support of our dedicated team, enthusiastic customers like 15Five and Citrix, and a powerful investor/advisor network that helps us navigate the opportunities and obstacles of company-building with grace. We take this moment to re-align with our core values, which happily allow us to celebrate even as we recharge for our next phase of growth.

– Deepa Subramanian, CEO

New to Wootric? To learn how Wootric’s “Customer Happiness” platform helps businesses increase customer loyalty, check out this video we made: