What the APP? The word "app" is an abbreviation for "application." It's a piece of software that can run through a web browser or even offline on your computer, phone, tablet or any other electronic device. Apps may or may not have a connection to the internet. App is a modern take on the word software or application. This is why you probably only hear it in reference to a mobile app or a small piece of software that's running on a website. It's typically used to describe anything that isn't a full-fledged software program.

Types of Apps: There are three main types of apps: (1) Desktop, (2) Mobile and (3) Web.

Desktop apps, like mentioned above, are usually much "fuller" and are comprised of all the features of a program, whereas the mobile or app equivalent is a simpler and easier-to-use version. This makes sense when you consider that most desktop and web apps are built to be used with a mouse and keyboard along with a much larger display, but mobile apps are intended to be accessed with a finger or stylus on a small screen.https://www.lifewire.com/what-are-apps-1616114

Web apps might be full of features too but they have to leverage the capabilities of the internet connection and web browser program, so while some are heavy duty and can perform really well like mobile or desktop programs, most web apps are lightweight for a reason. If an app is a mix between a web app and desktop app, they might be called hybrid apps. These are apps that have an offline, desktop interface and direct access to hardware and other connected devices, but also an always-on connection to the internet for quicker updates and access to internet resources. http://www.g3-development.co/http://www.g3-development.co/

Examples of Apps: Some apps exist in all three forms and are available as not only mobile apps but also desktop and web apps. The Adobe Photoshop image editor is a full software program that runs on your computer, but Adobe Photoshop Sketch is a mobile app that lets you draw and paint from a portable device. It's more of a condensed version of the desktop application. The same is true with the web app called Adobe Photoshop Express Editor.http://www.adobe.com/products/photoshop.html

Another example is Microsoft Word. It's available for computers in its most advanced form but also on the web and via a mobile app. Those two examples are of apps that exist in all three app forms, but that isn't always the case.https://office.live.com/start/Word.aspx

For example, you can get to your Gmail messages through the official Gmail.com website and Gmail mobile app but there isn't a desktop program from Google that lets you access your mail. In this case, Gmail is both a mobile and web app but not a desktop app.

Others (usually games) are similar in that there are both mobile and web versions of the same game but maybe not a desktop app. Or, there might be a desktop version of the game but it's not available as a web or mobile app.

The Real Reasons Why To Use Social Media:
1. If ones business can't be found — they are not engaging with the "True Market."
2. Social Media (YouTube) is 64% more effective — than traditional advertising.
3. Ones "True Competition" — is guaranteed to be engaged in Social Media.
4. One will find customers — 15 times faster with Social Media.
5. One can reach the "True Market" — by simply engaging the right people.
6. By ignoring this Social Media Market, they are not creating opportunities –
while the competition is.
7. Social Media saves massive amounts of time— if one uses it right.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimization was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

Common Mistake #1: Hiring the Wrong Coach - There are a lot of people tagging themselves as "Social Media Experts, Gurus or Certified Specialists." Most of the people making these claims are individuals/organizations who offer "basic Social Media skill sets and copy methodologies" which, in the end, will get the wrong kind of connections, a lot of the wrong followers as well as a bad reputation in the marketplace. Just like in the Indiana Jones movie, one needs to "choose wisely" or they will perish from a Social Media perspective.

Communications is a system to leverage an organizations ability to connect with ones market; Social Media is "the new" communications system. Communications is about reach. Communicating is about relational dynamics between people. Social Media provides the means to effectively communicate with ones market. However, communicating in human rather than institutional terms. If one is not communicating (listening first, initiating second) then, how in the world does one expect to create relationships with people and businesses that may want the value that one offers?

Mission Statement:
To proactively serve our business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

Vision Statement:
To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.

Why An App Is Important
Now that we've got that figured out, the next question you're probably asking is "why should I care about apps?" Two good reasons:

(1) Web apps or online apps can be a faster, cheaper, more efficient way of deploying software in your business. Rather than buying a software license, having to install it on your servers or local computers, keeping up with updates — all of which can be expensive and take time — you can simply go online and sign up for an account. In a few minutes you are using the software. And typically you pay a monthly fee, meaning that you don't have to pay license fee up front. For more on what you can do with Web applications, read: How Small Businesses Use Web Apps – and What to Look For. https://smallbiztrends.com/2010/10/how-small-businesses-use-web-apps.html

(2) Mobile apps extend the reach and productivity of your business. Once you equip your mobile device and/or your employees' mobile devices with apps, then you and they can perform all sorts of business functions while out of the office traveling, on sales calls, making service calls, etc. A mobile app usually enables you to do something specific, like accessing your bank account in the case of a banking app, or run payroll with a payroll mobile app. Check out: 10 Ways to Use Mobile Devices to Run Your Business. https://smallbiztrends.com/2010/09/mobile-devices-to-run-your-business.html

So the next time someone bandies about the term "app" you'll be in the know. More importantly, perhaps you'll be in a position to say, "Oh sure, we use all sorts of apps to run our business better."

About G3 Development
G3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity