Creativity is fostered by buying low and selling high in the world of ideas-by defying the crowd. Creativity is a much a decision about and an attitude toward life as it is a matter of ability. Creativity is witnessed routinely in young children, but is hard to find in older children and adults because their creative potential has been suppressed by a society that encourages intellectual conformity. Children's natural creativity begins to be suppressed when he are expected to color within the lines in their coloring books.

Creative work requires applying and balancing the three thinking abilities: analytical, creative and practical thinking.