Like Facebook, after registering to use the site, users were able to create a personal profile, add other users as friends, exchange messages, post status updates and photos, and receive notifications when others updated their profiles.sharewinit differentiated itself from competitors by allowing its users to maintain ownership of the content they post.

sharewinit has been compared extensively to , a contemporary social network that rejects selling advertisements at all; sharewinit approach was to instead embrace the fact that social media content has value and, via a YouTube-like rev-share, distribute ad revenue through a tiered payment structure among users based upon their viewership. Members “earned” a few cents for certain activity. The tiered membership structure enabled members to build up pyramids of members beneath them from whom they received a small share of their commission. Thus early members, who were able to invite new members and build pyramids of users beneath them, were often used as examples of sharewinit success stories in the media. Payment to members was received once they had reached the earnings threshold equivalent of US$6 in their sharewinit accounts.