Report: 40% Of Top Brands Have Adopted Instagram

Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend.

Of the top 100 brands, 40% are now on Instagram. The largest social sites that brands adopt are Facebeook & Twitter with 98% and 94% adoption respectively. Google+ is third, with 64% of brands participating:

Of the top 100 brands 26% post 1 or more photos on Instagram a week, 17% have over 10,000 followers, 14% have 20,000 followers and 8% have over 100,000 followers. Marketers are also selective about their sharing. Only 32% of Instagram photos are shared to Twitter or Facebook.

The full report from SimplyMeasured can be seen below:

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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Jody Olaes

Across the board numbers are useless. I wish studies would specify which niches these companies were representing versus assuming “all” companies can benefit from Instagram. For all we know these could be shoe companies pushing their 2013 inventory.

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