Heartland Marking First Anniversary With Thor

November 1, 2011 by RVBusinessComments Off on Heartland Marking First Anniversary With Thor

Heartland Recreational Vehicles LLC is marking the first anniversary of the company’s merger with Thor Industries Inc.

“Any time you go through a major structural change there is going to be some uncertainty,” said Brian Brady, president of Elkhart, Ind.-based Heartland RV. “However, it has become clear that the combination was in the best interest of Heartland employees, dealers and end customers alike.”

In late 2010, Jackson Center, Ohio-based Thor purchased Heartland. Since that time, Brady said the move had proven to be “a true win-win” for both companies.

“We have done exactly what we intended to do – and that was to best position Heartland for continued success,” he said, citing the August report from Statistical Surveys Inc. showing Heartland’s unit volume up 13.5% and market share rising 6.5%. “In a competitive environment, Heartland continues to win. The mission for Heartland remains to provide our dealers the highest possible return on their investment, and that mission will continue to drive this company going forward.”

Brady stressed that a key behind Heartland’s ability to outpace the market was its dedicated work force.

“When I look at the team assembled here at Heartland, I have never been more excited,” he said. “We have the team in place to continue to provide our dealers the best product and investment opportunity in the RV market.”