Search Engine Optimization Prices

At Bruce Clay, Inc., we offer many SEO services all rooted in ethical search engine optimization to help our clients in different ways based upon their specific needs. You can select services and products at multiple SEO prices based upon your desired project goals and level. In general, we offer SEO services at fees suitable for any size client, from the do-it-yourself novice (with books, tools and training) on up to large multinational corporations, and priced competitively with other top SEO companies.

All SEO services pricing is negotiable. Simply call and discuss your project to get a quote: 1-866-517-1900

But please remember, the cheaper you want it, the cheaper you get it. For less money, you get lower and slower — often the kiss of death in a competitive space.

Each of our search engine marketing services has been developed to help a client at a specific stage in their marketing program, from just starting to mature. In addition, each SEO service is comprised of a specific set of comprehensive "what it takes" tasks with reasonable fees. Therefore, specific service tasks (​for example, keyword research and analysis) may not be available on an a la carte basis, but are included in SEO services pricing sold as a customized package. Similarly, it's less expensive to simply buy a new car than to buy all the individual pieces and build it yourself.

Do-It-Yourself SEO

SEO Book – Beginner's Reference

We were pleased to be selected to author a comprehensive beginner's guide to SEO for Wiley's "For Dummies" publication series. The 7​65-page Search Engine Optimization All-in-One for Dummies is now in its ​third edition. Priced at $25-ish, the book is available through Amazon, Barnes & Noble and elsewhere.

SEO Tools and Technologies

If you are an SEO, web designer, ad agency or do-it-yourself kind of business person, then you should consider a subscription to our SEOToolSet®, now in Version 6. We developed these tools ​for our own analysts' needs, to better serve our SEO consulting clients. These advanced tools are intended for power users and help you perform research, analysis and unbiased ranking monitoring. In fact, other SEO and search engine marketing firms employ these SEO tools to optimize their client sites.

A subscription to SEOToolSet® Pro costs $89 per month ​for up to two projects (domains), and additional projects can be added for $30/month. ​There's also a Lite version, which lets you use some of the tools and saves your work. The SEO tools are completely web-based — there is nothing you have to install or update. In addition, we provide technical support during normal business hours (Pacific time, USA).

SEO Training and Certification

We believe in the principle of "teaching a man to fish." Therefore, we train clients, web designers, ad agencies and even other SEO firms how to use our process and methodology for search engine optimization. Our courses are proven, time-tested and employ spam-free techniques that do not require you to chase the ranking algorithms. Along the way we show students how to employ the tools in the SEOToolSet®. Although online help is available, it can be very challenging to know when to use a tool and how to interpret the resulting data — skills covered in training.

We offer two SEO training courses: SEOToolSet Standard Training Course ($1,795) and SEOToolSet Advanced Training Course ($1,195), which leads to our Certification Program for SEO analysts and SEMs. Both courses are value packed. The Standard Course is a prerequisite for the Advanced Course. The courses cover SEO methodologies, plus give students power tools to actually perform the job. Students receive printed course materials, a subscription to the SEOToolSet® and technical support.

We also partner with the major Search Marketing Expo (SMX) conferences to provide SEO workshops as an add-on to their programs.

Search Engine Optimization Services

Designed for large scale or complex sites, our Site Assessment Service has been employed to address a myriad of organic (natural) search engine optimization problems. One client contacted us because one of their affiliates was ranking above them for their keyword phrases. This was very costly and very risky and they wanted to know how to improve their site to get it better ranked than the affiliate.

Another client contacted us indicating their traffic was decreasing and they did not know why. This was particularly troublesome as their business model was advertising and they charged their clients per impression. Hence as their traffic decreased - so did their revenue. They hired us to perform a critique of the site and identify the source of the problem.

While the types of problems we encounter are numerous, the SEO Site Assessment Service helps the business identify the root of problem(s) and how they improve their site and get it well ranked. Although there are several deliverables, the primary deliverable is a highly detailed and entirely custom written report called a Site Assessment Report. Typically these reports average 40-60 pages discussing the findings and concludes with a prioritized list based on the business goals and constraints. SEO cost for the Site Assessment ranges from $20,068 for normal sites to $50,000 for very large complex sites.

Some clients have in house SEO or SEM staff but need some external expertise from an ethical and competent search engine marketing firm to address a specific problem. In other situations, we provide "retainer" style SEO consulting where we critique their work on a monthly basis and keep them abreast of algorithmic changes, updates or filters.

Regardless of the specific situation, we provide search engine optimization consulting services and work with clients and others by guiding them through how to optimize their site.

Consulting projects are priced as a time and materials type of project, based on your needs, and start at $2,400 per month (based upon hourly fees and vary based upon the needs of each project) and can be much higher (depending upon project complexity and competition) per month.

Designed for small local-region geo-targeted businesses, our
Localware service has been employed to address the specific targeting
needs if a city-centric project where the client site sells services to
customers within to that region. "Las Vegas Hotels" is generally not a
local word as most searchers doing the search are not in Las Vegas. This
project will take six generic phrases that when combined with six
location centric (hence 36 keyword phrases) will generate specific
traffic appropriate to the region. Simi Valley Dentist will generate
appropriate traffic that may convert. Although there are several
deliverables, the regular deliverable will be page edits, reports, and
appropriate link development. Fees start at $1,200 per month per domain and go to $2,400 per month. Note that your site needs (size and complexity) can result in a larger site and thus increased fees.

Most clients hire us to perform search engine optimization on their site so they can concentrate on doing their full-time jobs instead of SEO. Whether your site targets local, nationwide or international customers, we typically select a core set of pages to optimize and work with your staff to implement best practices on the balance. The combination of optimized pages plus best practices normally yields a site with high rankings over time.

Unlike some agencies, we do not charge clients a per-keyword fee for our professional SEO services. Instead we charge clients a cost per page — as organic ranking is based on relevancy, and relevancy is largely derived from breadth and depth of content. We scope projects based on multiple factors to determine how many hours per month will be needed to produce results.

With some exceptions (such as the specialized services listed below), our pricing for professional SEO services is all-inclusive. As a Bruce Clay, Inc. client, you'd receive a long list of services (see our search engine optimization SEO services page).

If you are interested in our SEO services: Please complete the short SEO Quote Request form. Of course, if you have questions, contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

SEO Penalty Assessment Service

Our SEO Penalty Assessment Service helps websites suffering from Google manual or algorithmic penalties to identify the cause and start on the road to recovery. This targeted service begins with an in-depth audit to research the penalty evidence (usually a drop in traffic) and determine the type of penalty that may be involved (usually related to Google's Penguin, Panda and/or Payday Loan algorithms). We then analyze the website to identify areas that do not match Google's guidelines and that may have caused the penalty.

At the conclusion of the audit, we produce an SEO Penalty Assessment report that documents our findings and recommends the needed repairs to recover from the penalty-related ranking drop. This is a detailed, custom document designed to lay out specific Google penalty recovery steps for your site with actionable task lists and procedures for correcting problems.

The cost for the SEO Penalty Assessment Service (audit and report) is $7,990. We also offer Google penalty removal and cleanup services to supplement this audit report, including link pruning services to aid with Google Penguin recovery. If time is money and you need prompt and trained recovery services, then contact us now at >1-866-517-1900 to get started.

Next Steps

We have presented information about each separate service in the above sections. We do offer a comprehensive quote where we will tailor these services and combine rates to present an optimal program that fits your technology, business goals, and organizational needs. A more detailed description for each of the above services is discussed on our SEO Services page. If you are interested in our services but unsure about search engine optimization cost, we encourage you to read this section. When you are ready, complete the SEO quote request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900.

In any case, it is prudent to assume that it will take months to develop a competent site and to promote it properly. If you are looking for a positive cash flow from the Web in under six months, you will probably be disappointed. We suggest that you have patience with this project, that you have staying power (financially), and that you be dedicated to properly implementing a successful Web strategy. It is not uncommon for a site to take over a year to generate a living for the small business owner doing it themselves, so have a backup plan at all times!

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