3.
In fact, most of you have
to go to great lengths
to get your reports ...

4.
How far must you go
to get your insights?
How long would you travel to get actionable business
insights? Across town? Around the world?
Drive Across
Town
< 1 HOUR
Run a
Marathon
UP TO 4 HOURS
Complete a Stage of
the Tour de France
10 HOURS 2 DAYS
4X4 Across the
Danakil Desert
UP TO 3 DAYS
Canoe Down the
Yukon River
UP TO 5 DAYS UP TO 10 DAYS UP TO 11 DAYS
Board a Cruise from
New York to London
Walk from San Francisco
to Los Angeles
Fly from Newark,
NJ, to Singapore
6% 21% 16% 30%
15% 8% 1% 3%
We asked 759 IT and business users about the time it takes to ﬁll operational report
requests. Here’s how far they typically go to get their most valuable insights.

7.
Are you satisﬁed
dining on old data?
Imagine you order a meal at a restaurant. By the time it comes, it’s cold, wrong, and not what you’re
hungry for anymore. Do you send it back? Of course!
However, the majority of businesses wait up to two full days for operational insights. And day-old insights
are more useless than day-old chicken. But are business users horriﬁed by this? Shockingly, no.
Somewhat
Satisﬁed
Very
Satisﬁed
Unsatisﬁed
Satisﬁed
Very
Unsatisﬁed
2%8%35%19% 36%
2-DAY-OLD DATA

8.
But what about all the competitive
advantages you’re missing
due to slow analytics?

9.
Sure it’s faster, but what
else can it do?
IT pros know running uniﬁed transactional and analytical systems with business suite on
SAP HANA makes databases faster and business processes more dynamic. But faster
isn’t always their main concern. We asked 407 IT pros which pain points they experienced
from their unintegrated systems. Here’s what they told us:
22%
Complex and Costly IT
Landscape
1%
Other
7%
Slow Performance with
Transactions and Batch
Processes
16%
Unable to Move Data
Between Databases Quickly
17%
Difficult to Manage Big Data
18%
Security Risks Due to
Data Proliferation
19%
Business Users Heavily
Dependent on IT

10.
When we put it that way,
uniﬁed transactional and
analytical databases sound
pretty good, huh?

11.
Unify and
conquer
Imagine having real-time data and analysis at your disposal.
What kind of competitive advantage would that give you and
your business? Here’s what 352 business users said.
25%
Faster Access to
Real-Time Data
1%
Other
7%
Less Dependence
on IT
10%
Deeper Access to More
Granular Data
20%
Faster Analysis of Larger
Volumes of Data
24%
Improved Planning
Accuracy
13%
Contextual Information
from Many Sources