Go-to-Market Architecture Project Overview

How can your organization make the transition from product- to audience-centric?

Does your organization struggle with:

• Define, or agree on, which market segments and buyer personas you should target?

• Understand and agree upon buyer needs?

• Develop content that is more than just product information?

While a majority of b-to-b companies aspire to be audience-, buyer- or solution-centric in their go-to-market strategy and execution, few adequately manage the challenges and barriers to doing so. How does an organization transform from product-centric myopia to an outward-looking approach?

SiriusDecisions can help your team:

• Leverage data, company experience and market insights to build an aligned set of prioritized segments for investment in sales and marketing activities