The Powerful Tool New Zealand Charities are Using to Soar in 2020

In the last 15 years, the internet has transformed giving. In 2020, supporters are active. Connected. Informed. Creative.

They don’t want to simply be donors. They want to be advocates. They want to play a part in the success of your charity and the success of the cause. And the best part? They want to involve others: they want to acquire new donors FOR you.

Your supporters can be your ambassadors. You just have to know how to empower them.

The new generation of giving

The foundation of fundraising is people giving to people. And it’s the truest when speaking about peer-to-peer fundraising. Peer-to-peer fundraising is what New Zealand charities are using to raise more, attract new supporters, and cater to the new generation of giving.

Simply speaking, peer-to-peer fundraising is when you empower your supporters to fundraise from their own networks (as opposed to asking for donations directly from donors).

But before we jump into how New Zealand charities are using P2P fundraising, let’s quickly go over the 3 Pillars of Fundraising: the cornerstone of peer-to-peer.

Do-It-Yourself (DIY) fundraising

With a DIY fundraising strategy, charitable organisations provide an ‘always-on’ fundraising opportunity for supporters. Fundraisers get to tap into their own passion, strength, and creativity to raise money in any way they dream up. This could include hosting a bake sale, doing a physical challenge, or giving something up for a month.

The power of P2P fundraising

By trusting supporters to fundraise on your behalf, you prove to them that you value their support and involvement. After all, they’re giving their time, effort, and voice. But what’s even more impactful is that they give their network, asking those closest to them to do the same.

In fact, peer-to-peer fundraising is what our entire business is founded on.

It’s clear as to why. According to our whitepaper Next Generation of Giving Australia & New Zealand 2018, “60% of Gen Zers/Millennials give, and 20% of those who give say they plan to increase their giving in the next year. As these younger donors age, build their careers, and move past the demands of building a young family, they could prove to be a philanthropic force to be reckoned with.”

Moreover, charities using peer-to-peer fundraising with Blackbaud have seen a monumental $5 billion+ globally raised over the past 12 years. In addition, donations result in much higher success when they’re prompted by someone the donor knows through family than by someone from an organisation they’ve never met.

1 in every 4 people will donate when asked by a family friend. Compare that number to 1 in 63 when asked by an organisation.

Peer-to-Peer fundraising in New Zealand: how you can enable supporters

It’s clear that peer-to-peer fundraising has taken off, and will stand strong long into the future.

Get started now

Peer-to-peer fundraising is experiencing massive growth in New Zealand, and it’s easy to implement. To learn how you can tap into your supporters’ personal networks to increase revenue and awareness for your cause,click here to contact our Customer Success team.

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