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Not everyone understands "APR".Many moons ago i asked a dealer if he knew what "APR" stood for he said "Our Preferred rate!".

With a short period - and a small sum - you can best see the cost by looking at how much in money it will cost you.

Hands up how many on this group can work out "APR".

I am not pro these short term loans - the cash flow problem can always be overcome by other means but usually these have already been used and the short term loans are a last resort - just before the borrower goes down the pan!!

If you are having a problem with this or any other high interest rate company, then it might pay to have a look at the Office of Fair Trading, because I believe that they have recently started an investigation on this very subject.

I am not currently having any 'problems' with any 'money-lenders' but my 'curiosity' about them was arroused when I started to 'become aware' of their APR's ; so far most of the ads of the money lenders do quite clearly give the APR ...except wonga .com

I got into a discussion with someone during rehearsals for a concert I was participating in and she told me the APR is on the ad on Wonga .com but is very cleverly 'hidden ' in the blue box ; since that' knowledge came my way I have looked very closely at the ad and still cannot see the APR on it

If you start to compare the APR's of the lenders you start to get some surprises; the worst so far is that of Wonga....

I also noted a comment that the on- line lenders will not allow you to combine their loan with any other but I read a newspaper article that said that many people do combine the loans and get themselves in to even greater debt!!

If an ad is selling a loan it has to display the typical APR clearly, and the Wonga loan ads do print the number in quite big type, and it's on screen for a good few seconds (there's rules about type size and duration, but I can't find them at the moment)

The short ads that book-end the US cop dramas on Channel 5 are selling the brand, rather than a specific product, so don't need to display the APR

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