The Canadian Beverage Association partnered with The Conference Board of Canada to
benchmark and verify progress of the Balance Calories initiative. The Conference Board's
Baseline Report is now available.

Canada’s beverage companies have formed a powerful new collaborative partnership with
the Conference Board of Canada with the goal of reducing the non-alcoholic beverage
calories consumed per person in Canada by 20% by 2025.

The Canadian beverage industry has a successful track record of leading voluntary initiatives. They include Balance Calories, restricting marketing to children, eliminating full-calorie soft drinks from schools, and implementing front-of-pack calorie labeling.

In its new report The Conference Board of Canada confirms baseline data for industry’s exciting Balance Calories initiative. We’re continuing to innovate to provide more beverage choices to fit every lifestyle.

About Balance Calories Canada Canada’s beverage companies have formed a powerful new collaborative partnership with the Conference Board of Canada with the goal of reducing the non-alcoholic beverag...