The Tesla chief executive suggested ways of helping the rescue efforts, involving the use of his companies’ technology to pinpoint the exact location of the boys and pump out water to reach them.

“Boring Co has advanced ground penetrating radar and is pretty good at digging holes,” Musk said on Twitter. “Don’t know if pump rate is limited by electric power or pumps are too small. If so, could dropship fully charged Powerpacks and pumps.”

Musk himself has been surrounded by heightened media attention over Tesla production and cash-burn worries and his leadership of the company.

Tesla reached its production goal of 5,000 cars-a-week last Sunday, although concerns have been raised as to possible shortcuts taken to achieve that target.

The entrepreneur was heavily criticized by analysts for his handling of a conference call in May following the company’s first-quarter earnings report, in which called questions from analysts “boring.”

Musk has also attacked the media for reporting what he views as false and misleading reports, and on Thursday targeted specific journalists from Business Insider, Reuters and CNBC.