C for Chalice

with Marc Stroobandt

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"There is an optimal way to enjoy Stella Artois—at just
the right temperature and poured correctly into the perfect glass: the
Stella Artois chalice."

The chalice has been designed specifically to highlight Stella
Artois’ many positive characteristics and created in such a way that
that it releases the natural carbonation, thus enhancing the aroma and
flavors—it’s the perfect glass for enjoying Stella Artois.

Pouring Stella Artois correctly is the key to maximum enjoyment, so
follow these steps for the perfect pour.

1. Before serving Stella Artois, place in your refrigerator or on
ice for at least a couple of hours until the bottle is 36-38 F

2. Hold the Stella Artois chalice glass straight (not tilted) by the
stem where you can feel the Holiday Star. Pour the beer into the
middle of the glass without touching the rim with the bottle.

3. Once carbonation has been released, tilt the chalice to a 45
degree angle and pour the beer onto the side of the glass.

4. Gradually straighten the chalice and fill it to the top, ensuring
you have about 2 fingers of foam.

5. Drinking Stella Artois is very pleasing to all your senses. Hold
up your chalice all you’ll seethe great blond color and clarity. Next,
have a quick sniff of your Stella Artois—the aroma and bouquet of the
beer are an integral part of the experience. Place your hand on top of
the chalice, then bring it to your nose. Remove your hand and notice
the floral hop and sweet malt aroma. Taste some of the foam and notice
the bitter dryness of the hops and discover the refreshing
carbonation—and the balanced fruity, malty sweetness followed by a
crisp taste. It’s truly a unique flavor experience.

MARC STROOBANDT is a Belgian Master Beer Sommelier and a
leading authority in the art, science and service of beer and food
pairing. He was honored with an Honorary Knighthood in the Order of
the Brewer’s Mashing Staff. He travels the world inspiring and
educating people as a presenter, entertainer and educator at food and
drink events.

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