How many of you have ever referred to something historical in a news release? know we have. It helps you tell a story about something that might otherwise be boring. They mentioned how Chuck Yeager broke the sound barrier and achieved MACH 1 in a news release that was distributed via PR Newswire. And the General sued them over the use of his name. Seems harmless. It’s in the history books.

Tweet Change Priorities (Photo credit: Christine ™). When brands think about using social media across their business, the focus is usually on the things you will do, the tools you will have in place, the audiences you will work with and how you will report on progress. Social will have biggest impact when it is more fundamental to what you are trying to do. And they are often effective.

When you’re new to Twitter, it’s easy to get stuck in the “I just don’t get it” rut. ve found that this often comes down to one of two hurdles: Twitter is a blank slate. Twitter is what you make of it – which means that, until you start following people relevant to your interests, it really doesn’t have much going for it. Twitter is overwhelming. Hashtags. Hashtags are for…. Read on!).

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. With that in mind, make sure your posts have a personal tone. Follow Up. Mark Twain.

Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. If you somehow missed it, it went a little something like this: During the first presidential debate between President Obama and Mitt Romney, Obama credited his tenacious grandmother who helped raise him and passed away three days before he was elected president. She died 3 days b4 he became president.” QuestionPro.
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If there’s a poster child for innovation, it’s most likely Thomas Edison. And if there’s a slogan scrawled across his poster, it’s probably his often-cited quote, “I have not failed. I’ve just found 10,000 ways that won’t work.” It’s little wonder that innovation pundits love to trot out this oldie but goodie to inspire business leaders to lean further into the future, take chances, accommodate failure, and adopt an innovation mindset. An innovation creation myth of sorts, from which the permission to innovate springs forth. Good thinking.
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I love football. love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, And, after moving to Chicago some 15 years later, I got myself season tickets. But it’s not just Soldier Field that I love. have been known to order pizza and watch football, even if Mr. D isn’t home. It’s not normal. realize that. NFL Crowdsources Videos. How to Participate. Still to come are: Steelers. Titans. Seahawks.
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According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. And why not? With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. Here are a few of the biggest: Believing social media is free. All business, all the time.
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The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30 social media experts. good read, I enjoyed much of what was shared. have always been a fan of what Michael Brito , Nilofer Merchant (a fellow Overlapper ), and David Armano have had to say about social enterprises. agree with the prevailing theme that enterprises have no choice but to embrace social media. As David Armano says, “It’s not if, it’s when.”. More Than Just a One Off Contact. image: Marc_Smith.
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