How to Increase Facebook Engagement These are some tips on how to increase Facebook engagement for your small business effortlessly and successfully. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” The optimal number of posts on a single day is between 3 to 5; get to know your audience and post content that will grab their attention. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” Cross-Promote your Facebook shout-outs with other social networks like Instagram and Twitter to extend your reach and impact. “Facebook Fan Pages are email newsletters with smaller pictures. Use Facebook to boost new product announcements.” Your fans like your page because they want to know what’s cooking with your business. Be consistent and give your audience the needed information. “With everything Facebook offers for marketers, it’s easy to lose sight that it’s also a tool that can support your brand’s PR or publicity efforts. The reality is that journalists rely on Facebook to source stories, and Facebook actively promotes the platform as a “Rolodex” with 1 billion contacts for reporters.” Using humor in Facebook is a great way to get interaction. People are usually on Facebook to be social, and if you’re able to entertain and inform in your posts, you will get more shares, likes and comments. “By understanding your audience, you can optimise your content strategy, target your advertising better, and generate more return on investment.” Users don’t like long and boring posts. Huge percent will not even consider reading such long posts. Make your publications concise, clear and accurate. “In order to land a spot on a user’s Facebook news feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times.” Photos that show what happens behind the scenes are a good way to enhance brand credibility. This might seem counter-intuitive at first. And – it takes a bit of trial and error to work out what the most effective time is going to be for you. But it makes total sense. An average user’s newsfeed is going to be packed with updates, and you’re up against them all in order to get their attention. Posting during the most popular times – read – the busiest times – mean that the competition is even tougher. But switching to quieter periods means that you’re more likely to actually increase the amount of interaction you get. How well do you know your audience? And are you using all the tools at hand to get to know them even...