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BassPro Shops

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Customer obsessed marketing… let’s make it happen

Not all customers are created equal, but you’ve got the opportunity to turn any customer into a vocal brand advocate. We’ll help you show customers how smart and savvy you are by dazzling them with customer marketing that honors your relationship and demonstrates how much you care. And we’ll make sure that your program performs so that your peers know how smart and savvy you are too!

Customer marketing that enchants and delights is a way of life at Experian Marketing Services. We’ll give you the insight, tools and support to deliver customer marketing programs that shower your customers with love.

Know what you know - and what you don’t – This may not be the sexiest part of customer marketing, but appending your file with thousands of consumer attributes and linking all your data together so you truly understand your customer, is awfully important to customer enchantment.

Learn what’s important to your customer and to you – Your customer marketing programs should deliver on your brand promise to each segment of your customer base. We’ll help you understand the value of your customers, what they’re thinking about, which sites they visit and what will get them to respond to your next offer.

Become a cross-channel marketing ace – We’ve got the customer marketing technology to help you manage complex cross-channels interactions. We’ll help surprise and delight every day by optimizing email, mobile, social, direct mail, display even TV, while coordinating customer marketing across all of these channels.

We’ve helped clients maximize their customer marketing programs, we can help you too!

Determine the best contact strategy

Implement integrated programs based on purchase history

Identify which offers are the most important to your most loyal customers

Improve cross-channel trigger campaigns

Enhance your customers’ experience across multiple channels

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