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Messages are any combination of signals transmitted to a receiver. In practical terms, messages are verbal and nonverbal communication acts that someone creates for someone else. So messages are not merely one statement or sentence, although they can be, but rather combinations of verbal and nonverbal communication acts that revolve around and support one core idea (thesis) and fulfill a particular purpose. This entry explains salient dimensions about messages to reveal their nature and usefulness in corporate reputation management. Those dimensions are production, content, structure, relationship, intentionality, credibility, and effects.

Production

The message production process reflects the impact of organizational and environmental factors from the inside out and vice versa. There are several hierarchical levels of influence among these internal and external factors. At its core is ...