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SEAT

SEAT

Company: Volkswagen AG

Brand value: US$275 million

Change since 2018: 13%

Headquarter city: Martorell (Barcelona)

Industry: Cars

Year formed: 1950

SEAT is Spain’s largest carmaker, producing economical and sporty cars for families and young city-dwellers. Part of the Volkswagen Group since 1986, it draws on its Spanish heritage in the naming of its car models, which tend to take the names of places in Spain; the Ibiza, León and Toledo are among its leading models. In 2018, SEAT ran a public consultation exercise allowing more than 140,000 SEAT fans to have their say on the name of the third SUV in the SEAT range. They chose Tarraco, the Roman name for Tarragona, a city in Catalonia. SEAT has a network of 120 dealers across Spain; and its cars are now available in 80 countries. SEAT buyers tend to be younger than the average age of car buyers, thanks to its affordable prices and the sporty design of its cars. But in 2018, SEAT launched the new CUPRA brand, the sportiest expression of SEAT values, aimed at a more affluent consumer.