In a press release regarding the UK price drop, Chris Lewis, Vice President of Microsoft Interactive Entertainment Business Europe said: “XBOX 360 is now mass market in Europe. We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for XBOX 360. These factors allow us to execute on our strategy to widen the market for XBOX 360, as planned.

“We continue to offer intense, immersive gaming experiences for gamers – but now we’re priced in a way that will allow new consumers to find out for themselves why XBOX 360 is the ultimate in high-definition entertainment. History shows that €199/£159 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the XBOX 360 world.”

*End of Update*

Will you be trading in your current console and upgrading this weekend? Leave a comment with your thoughts.

About The Author

David WriglesworthDavid Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.