Why live entertainment in the digital age is as important as ever

Welcome to the digital age. The age where events are powered by artificial intelligence, apps and chatbots. Events technology has been one of the most discussed topics in the industry for the last couple of years. There is no doubt that technology is improving events managers’ lives and helping to organise better quality events. However, does that mean that people soon won’t be attending live events or they won’t need live entertainment?

On the contrary, survey after a survey shows that guests crave live events now more than ever. Just as hearing live music could never be replaced by a recording, there is nothing that will ever replace face-to-face human interaction. People want to attend memorable events that leave them inspired. Just think about it, when was the last time Siri made you laugh or left you lost for words? And when was the last time a live performance made you stand up from your chair?

We, at Sorcha Productions, believe that live entertainment is an integral part of your event. A live performance isn’t there just because ‘it’s always been that way’ or because your event needs an icebreaker. No. We believe that live entertainment should bring your event’s concept to life. It should enhance your attendees’ experience and leave them in awe. Add a touch of carefully selected entertainment and your guests will be talking about your event long after it’s gone.

Sorcha Productions has 20 years of experience delivering quality live entertainment for a variety of events. Contact us now and let us help you translate YOUR vision into the language of artistry and live entertainment.