City of Chepelare is situated on the two banks of the Chepelarska river, at the very south-eastern foots of the Chernatitsa Ridge. The average altitude is about 1150 m above the sea level. Fresh mountain air and the unique wind called foehn, comming from Aegean sea have negative ionization. This makes the stay in Chepelare extremely propitious for people with lung disease.

The climat is temperate, with four clearly shown seasons - spring, summer, autumn and winter. The winter is soft and the snow is available between 80 and 120 days per year.