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Forty Plus Years Later and Bass Still Love ‘Em!

ZOOM opened its doors in 1977, and now ZOOM baits have been catching fish for almost forty years. The ZOOM “faithful”, our legion of loyal customers who catch fish after fish with our products, can attest to the superiority and reliability of the baits. With more than 70 industry-leading products and more than 400 unique colors, ZOOM continues to push the boundaries of innovation and design.

The Zoom Bait Company is a true American success story, rising from one man’s vision and elbow grease to become the worldwide leader in soft plastic lures. Ed Chambers proved that necessity truly is the mother of invention in the fishing industry – when he couldn’t find the worm styles that he needed, the Georgia gaming machine salesman used a trolling motor in a 55 gallon drum to mix up the plastic to mold lures that would do a better job.