Ecstatic iPhone fan Max Fisher celebrates being one of the first people in the UK to purchase a new iPhone5S, outside London’s flagship Apple store on Regent Street on September 20 in London, England. Some consumers have queued for five days, sleeping in makeshift tents, to be the first to own the new updated iPhone.

Photograph by Mary Turner

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People waiting to buy the Apple iPhone 5 in line outside the Apple Store on Fifth Avenue September 20 in New York. Some people waited as long as fifteen days in line outside the store to be the first to buy the phone.

Photograph by STAN HONDA

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Brian Ceballo (L) emerges from the Apple Store on Fifth Avenue as the first to purchase the new iPhone 5 to the cheers of Apple store employees September 20 in New York. Ceballo and a friend waited for fifteen days in line outside the store to be the first to buy the phone.

Photograph by STAN HONDA

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Sales associate Mila Thomas adjusts a display of phones during the opening day of sales of the new iPhone 5s and iPhone 5C in Richmond, Va., Friday, Sept. 20.

Photograph by Steve Helber

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A customer (R) buying the Apple iPhone 5 is greeted by employees at the Apple Store on Fifth Avenue September 20 in New York. Some people waited as long as fifteen days in line outside the store to be the first to buy the phone.

Photograph by STAN HONDA

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Customers keen to buy the new iPhone 5S, fill the pavement outside the busy Apple store on Regent Street on September 20 in London, England. Some consumers have queued for five days, sleeping in makeshift tents, to be the first to own the new updated iPhone.

Photograph by Mary Turner

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Customers are greeted by Apple store staff at the Wangfujing flagship store on September 20 in Beijing, China. Apple launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security.

Photograph by Lintao Zhang

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People waiting to buy the Apple iPhone 5 in line at the Apple Store on Fifth Avenue September 20 in New York. Some people waited as long as fifteen days in line outside the store to be the first to buy the phone.

Photograph by STAN HONDA

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Sales assistants process purchases of the Apple iPhone 5C smartphones at the Berlin Apple Store on the first day of sales on September 20 in Berlin, Germany. The new iPhone 5S and 5C phones went on sale all over the world today and hundreds of customers waited outside the Berlin store in the rain to be among the first to buy the new phones starting at 8am.

Photograph by Sean Gallup

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Customers walk into the Fifth Avenue Apple store to buy an iPhone 5S on September 20 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system.

Photograph by Andrew Burton

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The queue to buy the first iPhone 5S and iPhone5C’s in the UK, snakes around the block and into Cavendish Square park, outside the Apple store Regent Street on September 20 in London, England. Some consumers have queued for five days, sleeping in makeshift tents, to be the first to own the new updated iPhone.

Photograph by Mary Turner

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Gregory Rocco, of Brooklyn, New York, looks at an iPhone 5C on display at the Fifth Avenue Apple store on September 20 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system.

Photograph by Andrew Burton

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Customers queue to buy Apple’s new iPhone 5c and 5s smartphones outside the Apple Store in Tokyo on September 20. Apple acolytes got their hands on new iPhones in the global roll-out of two new models, but failure to make headway in China and complaints about the price struck a sour note.

Photograph by YOSHIKAZU TSUNO

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Customers look at Apple’s new iPhone 5s smartphones at the Apple Store in Paris on September 20. Apple’s new iPhone 5s and ‘cheap’ 5C models went on sale in France on September 20.

Photograph by LIONEL BONAVENTURE

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People queue outside an Apple store for the start of the new iPhone sale in Oberhausen, Germany, Friday.

Photograph by Frank Augstein

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Customers wait on line to purchase the Apple new iphone5S at Apple Store in Ginza district on September 20 in Tokyo, Japan. The company launched the new iPhone 5C model that will run iOS 7 is made from hard-coated polycarbonate and comes in various colors and the iPhone 5S that features fingerprint recognition security.

Photograph by Ken Ishii

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Customers queue outside the Apple store ahead of the iPhone 5S and 5C going on sale in central London on September 20. Apple’s eagerly-awaited iPhone 5S and 5C went of sale in London at 8am.

Photograph by BEN STANSALL

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A customer wearing a Batman costume holds up Apple’s new iPhone 5s smartphone and an apple at the Apple Store in Tokyo on September 20. Apple acolytes got their hands on new iPhones in the global roll-out of two new models, but failure to make headway in China and complaints about the price struck a sour note.

Photograph by YOSHIKAZU TSUNO

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An employee prepares a display iPhone 5S’s at the Apple store in preparation for opening ahead of the iPhone 5S and 5C going on sale in central London on September 20. Apple’s eagerly-awaited iPhone 5S and 5C went of sale in London at 8am.

Photograph by BEN STANSALL

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An Apple fan (C) holding a pillow case with a printed picture of Steve Jobs holds Apple’s new iPhone 5s smartphone after purchasing it at the Apple Store in Tokyo on September 20. Apple’s new iPhone 5s and ‘cheap’ 5C models went on sale in Japan on September 20.

Photograph by YOSHIKAZU TSUNO

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Customers inspect the new iPhone 5S which has gone on sale this morning at the Apple store on Regent Street on September 20, 2013 in London, England. Some consumers have queued for five days, sleeping in makeshift tents, to be the first to own the new updated iPhone.

Photograph by Mary Turner

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Norman Hicks, left, and Jess Green, aged 15, the first two customers at the front of the queue, pose for photographers with boxed iPhone 5s handsets as they leave the Apple Store in Covent Garden, London, Friday. Apple released the iPhone 5s and 5c models globally on Friday.

Photograph by Matt Dunham

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A customer is greeted by Apple employees while walking into the Fifth Avenue Apple store to buy an iPhone 5S on September 20 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The phones come with a new operating system.

Photograph by Andrew Burton

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Sydney residents queue up outside Apple’s flagship store in Sydney’s central business district on September 20 waiting to be let through the door at the launch of the new iPhone. Sydney was one of the first places in the world where die-hard Apple fans could get their hands on the new the new iPhone 5s and 5c models.

Photograph by GREG WOOD

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A man uses an iPhone to make a video outside the Apple Store on Fifth Avenue September 20 in New York as people waited to buy the Apple iPhone 5. Some people waited as long as fifteen days in line outside the store to be the first to buy the phone.