How Email Marketing can help your SEO﻿

Viviane 26th April 2019

SEO and Email Marketing share the same goal – lead generation. Both
are used to drive people to your website to help increase qualified visitors and
conversions.

Email campaigns help to engage the right audience for you. It is essential to personalise
your emails to prospects so that your outreach is relevant. Almost every
experienced email marketer runs A/B testing on email campaigns. Successful
email outreach depends on seeing what is working and what is not – subject lines,
content, call to actions, layout etc. all come under review.

Testing the engagement from email outreach can also provide valuable data
points that you can use for future marketing initiatives such as SEO and
content marketing. Knowing what your audience best responds to and what content
works can really work to your advantage. You can use this information to make
decisions about your website and SEO campaigns also.

So why not transfer your high performing emails into new website
content. Maximise the value of your emails by re-publishing them as articles on
your website or blog. You can also get the SEO benefits of this.

As soon as your content is available, share for everyone to see. People who
find your content interesting and helpful will share this on their social media.
Implement a ‘share’ button on your website & social media channels to
improve your content reach. This will target people with the same interests.
Google confirmed that social media shares do not affect your SEO ranking but it
can boost your SEO. Earning social shares can work to your advantage – and few
strategies are more effective for doing this than delivering your content
directly to readers who are likely to enjoy reading it!

There are plenty of ways you can use your email campaigns to boost your
rankings and search visibility. It is about getting them all together to get
the best results and conversions.