Someone must have liked the design for this camera. The Blad folks must have research and focus groups for this sort of thing. It does look like the designer(s) were having a Lost in Space marathon (1965-68 TV series) when they designed it.

Every month or so when I'm in a Best Buy I see the Nex cameras and laugh out loud at how ridiculous and dysfunctional I find them and yet people buy them. Granted cheap comedy is an easier sell than expensive comedy. Obviously designing for mass market consumption is not my forte.

So, today I've been to the photokina. The Hasselblad booth was gargantuan and they were handing out totes and advertisement brochures to every man and his dog. The whole thing was completely over the top. Looked more like Tiffany's on 5th ave. But at least they were more or less straight about their aims. I talked to a rep and it went like this: "So is this Camera Hasselblads attempt to tap new markets in China and the Middle East?", "Yes, one could put it like this.", "Can we expect a Hasselblad RX1 in the near future?", "Cannot comment on that."