FaceBook allows you to go through their database and select individual pages or sometimes grouped pages as your audience.

Now, FaceBook Pages and their audience vary greatly. We want individuals that are ridiculously passionate about our niche. These people live and breathe the niche. It’s their number 1 priority. The more of these people in our audience pool, the better our ad will perform.

So, if you go for a broad interest like ‘reptiles’ then you’ll get a big pool of mostly people that like the concept of reptiles but don’t love it enough to buy your stuff. Why? Because ‘reptile’ is an FB page or group of FB pages that are made up of people that,

like reptiles,

like the idea of keeping a reptile but don’t have one,

like their friends reptile

like a video that was posted from a reptile page so they may have accidentally ended up liking the page.

LOVE reptiles

LOVE Reptiles so much they enter them in competitions and dress them up taking selfies with them everyday.

We want people to be in the last 2 categories. So where would they hang out, on FaceBook? This is what we’re going to use this hack for. Finding these people on FaceBook.