E-gifting platform QwikCilver has launched e-gift and gift card store Woohoo.in, which it claims will work across 400 cities and over 150 brands, online and offline. The website has basically been consolidated from and will redirect from its previous offering GiftBig, its users will be migrated to Woohoo.in.

The company plans to add 1,000 new brands across categories in the next year and currently has gift cards from Shoppers Stop, Lifestyle, Tata Trent, Titan, Madura Garments, Croma, Cafe Coffee Day, Pizza Hut, Makemytrip, Cleartrip, Thomas Cook, Flipkart, Amazon, Myntra, PVR Cinemas among others. The platform will let users customise plastic and e-cards for multiple occasions and can be redeemed across online and offline stores, also using the mobile app.

QwikCilver claims to have around 90% of the prepaid and gift card market share, with over 100 brands across 20 categories like apparel, jewellery, dining, spa and travel among others. It claims to process over 50 million transactions annually across physical and digital cards across desktop and mobile in over 300 towns and cities.

Woohoo app: In April this year, after receiving a $10 million injection of funds from Amazon Asia Pacific, Accel Partners and Helion Venture Partners, Quikcilver launched a loyalty rewards points, gift card and virtual wallet app. The Woohoo app lets users pay through mobile online and offline and has partners in brands like Levi’s, Cafe Coffee Day, Cleartrip, Myntra, Payback and MobiKwik among others.

RBI wallet license: QwikCilver had secured a five-year prepaid mobile wallet license from RBI in August 2013 along with Mobikwik and Paytm. Amazon’s investment gave it access to QwikCilver’s semi closed wallet system, which would allow them to offer customers a digital wallet service for purchases from the site.

In March, Sanjay Tambwekar joined QwikCilver Solutions as its CTO. QwikCilver said that Tambwekar’s experience across technology practices would help QwikCilver to scale up their product platform suite and grow their enterprise architecture, e-commerce and m-commerce.