A review of how agency finances operate and the implications for remuneration negotiations and commercial controls.

Training Course | ISBA

Magic & Logic are the two key areas of marketing. Both are vitally important to a successful outcome, yet they demand very different techniques and stakeholder management. This workshop will practically explore and illuminate how the principles of M&L can drive real marketing improvement.

Evaluating agency performance

Training Course | ISBA

Getting the best out of your agencies and being sure they are getting the best out of you.

Best practice agency pitches, appointment and alignment

Training Course | ISBA

A practical guide to shortlisting and appointing the right agencies for both short and long term benefit.

Agency remuneration and payment by results

Training Course | ISBA

Getting to grips with agency fee structures and maximising the benefits of reward-based remuneration.

Effective campaign management skills

Training Course | ISBA

A thorough grounding in how to manage the creative development process to ensure smooth delivery of multi-channel campaigns.

Briefing and managing your agencies for integrated campaigns

Training Course | ISBA

Getting agencies to work productively together shouldn’t be the challenge it often is. Find out how you can encourage collaboration.

Workshop | ISBA

Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them

Briefing and appraising creative ideas

Training Course | ISBA

Helping marketers to improve their briefing techniques and appraise creative ideas more effectively, to inspire excellence in their agencies.

Understanding TV commercial production

Workshop | ISBA

An up-to-the-minute insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of advertising production.

How to work with your media agency and ensure the best ROI from your budget

Workshop | ISBA

A one day course on the ins and outs of the media world.

Real Time Advertising

Workshop | ISBA

This unique course will give you a comprehensive look into digital media, specifically focusing on display advertising, key technologies and industry best practice.

Making sense of social media

Workshop | ISBA

An overview of social media and how it is affecting businesses at every level. The workshop will deliver best practice, tips on how to develop your own strategies as well as examples of good and bad uses of social media.

Search and you will find!

Workshop | ISBA

An overview of search marketing and findability.

Using Google Analytics for measurement and evaluation

Workshop | ISBA

Putting digital right at the heart of the marketing communications strategy to maximise brand experience.

Integrating digital communications - from bolt-on to centre of gravity

Workshop | ISBA

Putting digital right at the heart of the marketing communications strategy to maximise brand experience.

Social Media ROI

Workshop | ISBA

An introduction to social technologies and how they work inside and outside of business.

Marketing communications copywriting

Workshop | ISBA

This one day workshop provides guidance on how to write compelling marketing collateral from scratch.

Presenting with confidence

Workshop | ISBA

Top tips and techniques designed to make delegates say at the end of the day – ‘I can’t wait to give my next presentation!’.