Whether we are conscious or not design is everywhere we look, the chair you are sitting on, the clothes you are wearing, your glasses, the screen you are looking at, this web page, even the typeface of the characters used to construct the words you are reading has been designed.

Social media is the latest buzz on the street, but this time it seems that the buzz has plenty of substance. Big companies that relied on mass marketing to sell their sometimes quality deficient products, are starting to re-learn the long forgotten maxim the customer is always right.