Better Together Campaign

Not to be confused with NHS Scotland's Better Together (programme).Better Together is the principal organisation representing the parties, organisations, and individuals campaigning for a No vote in the Scottish independence referendum, 2014. (The principal organisation campaigning for a Yes vote is Yes Scotland). It was established in 2012 with support of the three main pro-union political parties in Scotland: Scottish Labour, the Scottish Conservative Party, and the Scottish Liberal Democrats.

… explanation of why Twitter can’t predict elections, which highlighted research that identified the phenomenon of the silent majority versus the vocal minority online. The strength of the pro-independence sentiment online is more a reflection of the solid marketing campaign it has run compared to the other camp. It is also a testament to how passion…