The blog had been up only two days before a publicist at Simon & Schuster discovered it and wrote to the trio offering to send review copies of books.

"We realized at that point that we were offering something that would be read by people outside our little circle of book geeks," Jalee said.

They set up linked Twitter, YouTube, Google+, Facebook and Tumblr accounts right away. Suddenly authors caught wind of the exposure to their work and started sending thank you messages. Now they're expanded even further, to Pinterest and LinkedIn.

Minna is also a budding novelist herself, with two manuscripts completed and other ideas for novels taking shape.