5 Banks Leading the Way in Gamification

While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.

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CIMB Malaysia Youth Savers

CIMB Malaysia has also tried to attract younger customers by using games to teach financial literacy to youth. The bank has developed a number of online games to designed to engage children including a fake online stock exchange and CIMB Youth Savers, a financial literacy tool for children. Cohen notes in the Gartner study that children are a particularly important demographic for the Malaysian bank because 28% of the country's population is 15 years old or younger. The game's players earn points for reading articles about financial literacy for youth and can play out different life scenarios on a Facebook app, called Fast Forward, to see how specific life events will impact their finances.

Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio

I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-á