Track calls down to the keyword level as conversions

Calls Are a Critical Part of Your Adwords Optimization

CallTrackingMetrics matches a paid click to each caller, providing insight on metrics like:

Campaign

AdGroup

Keyword Searched

Source & Medium

Landing Page URL

Combining CallTrackingMetrics and Google AdWords allows marketers to track and attribute phone calls as conversions in AdWords up to 90 days after the click took place. This ensures that credit is received and attributed for every call generated from AdWords marketing efforts, while at the same time adding an extra layer of tracking.

Call Tracking for Google Adwords
CallTrackingMetrics’ integration with Google AdWords creates a seamless flow of data, connecting the exact paid click to the caller. Seeing calls as conversions right in AdWords exposes trends on which keywords and campaigns are driving in most calls and making you the most money. Never optimize around just clicks again.

Tracking Click-to-Call and Call Extensions
Our integration will even track each call to your click-to-call ads and call extensions back to the exact keyword and ad that led to the call. You will see this information in CTM reports and in your AdWords reporting so you are not just optimizing around those people that clicked on the ads and called, but also the many mobile and desktop searchers who called right from the click-to-call ad or call extension.

The Complete Picture

Unless they are accurately tracked, the value of phone calls will be unclear at best and grossly underestimated at worst. For example, imagine a marketing campaign that’s driving significant revenue via inbound calls while yielding few online conversions. A business that is not tracking and measuring those calls might decide to kill the campaign—cutting off an effective revenue stream—simply because they did not have enough information. Maximizing conversions requires a complete picture, including online and offline efforts. By integrating AdWords and Google Analytics with CTM’s call tracking and ROI reporting, marketers can truly see the entire length of the sales funnel. The result is a more data-driven marketing strategy that creates better leads, more conversions, and higher revenue.