B2C Website Samples

bhue

BHue

BHue is a private label cosmetics company that creates and manufactures their products from start to finish. Selling items solely online, they take makeup trends and turn them into tangible products. BHue’s unique approach to the cosmetics industry has created a loyal audience that continues to push the brand forward.

Blue Fountain Media worked with BHue to define their brand and website strategy, create a visually appealing logo that effectively communicated the brands identity, and design and develop a fully responsive website that offered users a seamless on-site experience. In addition, Blue Fountain Media designed BHue product packaging and, following the website launch, provided brand growth through a number of multi-channel marketing campaigns.

Bowlmor

Bowlmor

Bowlmor AMF, the largest owner and operator of bowling centers in the world, needed a strategic, multi-brand approach to digital marketing with a proven ROS and websites that reflect their market position and convert marketing leads. In addition to competing with their local and national competitors, Bowlmor AMF’s brands were competing with one another for a share of overall site traffic to their web properties. All brands under Bowlmor AMF required conversion optimization and an audit of each of their web properties SEO to ensure they were not impeding their own growth as a company. Bowlmor AMF bowling centers are on the frontlines of their business, handling customer requests real-time and in person. As such, the Bowlmor AMF marketing team required better visibility into their customers’ behavior real-time and at a local level as the current marketing spend was untracked and too reliant on traditional broadcast media. Customer activity was not properly tied to direct sales.

The solution was to redesign, build and launch Bowlmor AMF’s four brand websites with focus on minimal loss to organic traffic, keyword rankings and user experience, so all websites are in top SEO shape. Additionally, BFM combined the website with marketing efforts to treat the most opportunistic locations as individual websites with unique content to rank for more local keywords and rout national and local competition securing more qualified, organic traffic to the sites. Combined with a real-time daily campaign health-check dashboard for a better view into each campaign’s progress, BFM helped quicken optimization delivery for every campaign. BFM’s focus on tracking, targeting and improved conversion pathways combined to deliver significant results.

EcayTrade

EcayTrade

EcayTrade.com is the Caribbean’s leading online Classifieds marketplace- connecting buyers and sellers from the Cayman islands online. The company turned to Blue Fountain Media to design and develop a new mobile-friendly website that improved user experience and offered functionality to effectively monetize the site through advertising.

BFM employed an agile development approach to speed the development process, while allowing time for the site to be tested and adjusted through an iterative process. After the launch of the minimum viable product, additions and modifications in functionality and design were made to continuously improve user experience, leading to an increase in time on-site.

kosher

Kosher.com

Kosher cooking has been around for ages. From recipes that have been handed down generation to generation or new kosher recipes that are creating that next thing. Kosher observances include not mixing meat and dairy products, no non-kosher animals (such as pork, shellfish and others) and meat from kosher animals which are slaughtered per a specific procedure. While kosher can be thought of as quite difficult to follow or religious food, it’s actually for anyone and Kosher.com has been launched to help show the variety and methods that anyone can follow!

Blue Fountain Media has helped bring this new website to fruition and work continuously to help optimize it with the team at Kosher.com. Kosher.com was built with the idea that kosher cooking can be easy, but that food is also something people converse over and we wanted to open that conversation up further. Kosher.com allows users to browse recipes from various kosher chefs, popular kosher magazines and more. The “Lifestyle” allows Kosher.com to share out articles on tips, tricks, the latest in the kosher cooking world and more and can read often with new articles spanning various subjects. Most importantly, Kosher.com has launched their own kosher cooking shows. These shows feature popular recipes, highlight holiday cooking and more with some widely known kosher chefs in the industry.

Paul Stuart

Paul Stuart

For over seven decades, the Paul Stuart brand has manufactured some of the finest men’s and women’s clothing in the world. Our website designers helped them refresh their luxury status with an updated online platform that integrated their existing line, with Phineas Cole - their sub-brand focused on reaching a younger demographic.

Paul Stuart needed a seamless experience for customers interacting with the brand both online and offline. The updated design incorporated a new point of purchase software, as well as an inventory management system to optimize their new ecommerce venture.

Nuna

Nuna

Nuna is a collection of smart baby gear that combines style and functionality in order to balance the importance of design, with the realities of having children.

Blue Fountain Media’s talented team completely redesigned the existing Nuna website, and created an ecommerce solution for their U.S. extension. The fully responsive layout impressively showcases Nuna’s product range across all devices. The new Nuna website invites users into an effortless online shopping experience, mirroring their refined aesthetic and brand philosophy of valuing the true beauty in simplicity and functionality.

How to Design a Successful B2C Website

Tell Your Story

The design of your B2C website can be used as an opportunity to tell your story to your audience. Through exciting, interactive, and engaging design elements, you can communicate to visitors who you are and what you believe in as a brand. Navigate your customers through a history of your business, and introduce them to the individuals who make up your company. By incorporating branded imagery into your website design, and partnering it with strong content from a unique perspective, you can create a detailed picture for your audience to consume in order to get a better understanding of what your business represents.

Social Media Engagement

Your website acts as the nucleus to all of your online marketing efforts. It’s important to present opportunities for visitors to engage with your business on other channels through design elements of your B2C website. Navigate your audience to your social media platforms and encourage them to reach out to you through these outlets. These opportunities help to build an online community around your business, and allow customers to interact with you on a number of different levels. All of these social media platforms encourage engagement with your brand, and offer you the chance to build a personality and an identity around your business.

Optimized User Experience

You want to drive traffic to your website, but ultimately you want to retain visitors and have them continue to return. A way to ensure this is to provide your audience with an optimal user experience that is both easy and enjoyable for them. The design of your B2C website should be responsive in order to access your audience on any device, and function in a way that provides them with the same simple navigation as if they were visiting from a desktop. These elements should not be overlooked as opportunities to utilize design elements to make your audience feel good when they come to your site.

Understand Your Target Audience

Different B2C websites cater to various communities of people. The design of your website should show visitors that you have a solidified understanding of who your target audience is, and what exactly they are looking for. Take the time to strategize what motivates an individual to come to your website, and what your design needs to provide them with once they arrive. This could include pages that lead to FAQs, a contact form, or a live chat option that puts people in direct communication with someone at your company. These navigation options naturally lead individuals to the information, products, and resources that they are looking for.

Ecommerce Capabilities

No matter what community you are trying to serve through your B2C website, ecommerce capabilities should be incorporated into the design in order for visitors to access your goods or services. Whether you are a small business or a large retail chain, there should be navigation options that lead your audience to complete a purchase or conversion. These design elements can lead visitors to a purchase, or just a sign-up form, but they are essential to include in your website design in order to lay the foundation for growing your brand online.