Just woke up. I need a caffŤ Americano with lots of sugar. Iím Dazeddigital.comís guest blogger this week so I have to cover all the fashion week stuff. Previously Julia Restoin-Roitfeld covered New York fashion week, and now itís my turn. Today is all about meetings. Iím running to photographer Vicky Trombettaís studio to finish the casting for our fashion story in Rodeo magazine. Weíre looking for ten new girls; it will be fun to see all these new faces. Chanel and Lakshmi are confirmed. Very exciting.

11 a.m.

I have a meeting with Casey Spooner for a quick brief about my party. Itís called ďPink Is PunkĒ and Fischerspooner is the guest DJ. Itís going to be very tough because not everyone can get in. The capacity is only 300 people, and because itís fashion week, we only let in friends, and of those only the ones with the best looks!

11:30 a.m.

The phoneís ringing. Itís my best mate, Riccardo Tisci. He wants me to listen to the music for his show, which will be on Sunday, March 8. I met Ricky many years ago and I fell in love with his vision and aesthetic. In fact, I was his PR person for the first three years of his career before Paris called.

12 p.m.

Iím starting to feel hungry. I may stop by Cucchi to have a quick sandwich and see some old Milanese ladies wearing incredible outfits.

12:30 p.m.

Meeting with Andreina Longhi to go over the Rodnik show Saturday night at Superstudio. After that Iím running to lunch with Margherita Missoni to give her a birthday present. Her familyís show was yesterday, always nice and warm.2:20 p.m.

Bruce Pask is on the phone. Heís coming to Paris in a few weeks and he wants to know what hotel I usually stay in. Sorry, but I canít tell you guys; itís my secret place. Bruce is a very nice guy; we met a few weeks ago but it seems like weíve known each other for much longer.

3 p.m.

Back to the castings. We need four more girls, but itís difficult because they are all busy with shows.

5:30 p.m.

The Burberry Prorsum show is going to be fun. Iím bringing Fischerspooner with me; heís the star and weíve got front-row seats.

7 p.m.

Iím shooting a portrait of Andrea Rosso, 55DSLís creative director and a very good friend. 55DSL is celebrating 15 years in the market. Mr. Renzo Rosso, his father, loves this brand and I can see heís very proud of what Andrea does.

8 p.m.

Next is the Jil Sander show. I canít be late because Iím meeting Raf Simons after the show for an interview for Rodeo. We are all excited!

9:30 p.m.

Itís time for dinner. Weíre going to a local restaurant far away from fashion, far from the spotlight. Iíll call some friends to join us.

11 p.m.

The party starts! Iím doing the warm-up before DJ Fischerspooner. Tonight is the night. 600 people were invited, but only 300 will be the lucky ones.

5 a.m.

End of the party, one of the best in my entire career. Clap your hands and buona notte.

Marcelo Burlon cut his teeth at Dolce & Gabbana and Alessandro DellíAcqua as event promoter and celebrities pr. He subsequently moved to collaborate with a roster of clients including Karla Otto, Slam Jam, Attila & Co, Nike, Adidas, Diesel, all the while keeping up his role as pr person for budding designer Riccardo Tisci, who is now creative director at Givenchy in Paris. While working in public relations for contemporary art space Cardi Gallery, a role he still keeps to this day, Marcelo also served as pr person and fashion editor at Rodeo Magazine, further honing his insight into fashion both as system and as a means of communication. Going completely solo in 2006, Marcelo Burlon counts Alexander McQueen, Maison Martin Margiela,Givenchy, Versace, Kiehlís, Calvin Klein, Lee, Kitsunť, among his latest clients.