Pitch Watchdog

Pitch Watchdog is a confidential service that enables agencies to report both negative and positive experiences with client pitches and throughout a client relationship.

Pitch Watchdog, part of the ICA’s Transform, Amplify and Protect agenda, provides a safe space to talk about good and bad cases of client practice in pitching.

We launched Pitch Watchdog after listening to the concerns of our member agencies but the platform is also open to non-members who wish to report pitch experience.

Agencies have the option to provide information on the form below in conditions of strict anonymity if they wish or call the Pitch Watchdog line on 1 416 482 1396 x225. This information will help us to identify specific and general concerns with the pitch process. We’ll then be in a stronger position to protect agencies from bad practice and shine a light on great practice. The ICA will work more closely with clients, procurement and agencies to improve the pitch process where necessary.

Pitch Watchdog is part of a wider programme of ICA activity around client relationships, procurement and new business for more information contact Scott Knox (sknox@icacanada.ca or +1 416 482 1396 x225.)

The scheme is run part of an international approach and linked with the Marketing Agencies Association (MAA) in the UK. The ICA and MAA will collaborate where necessary to co-ordinate a trans-atlantic response in protecting the agency sector.