Sears was an early supporter of Atari, and they sold Atari merchandise under their
own brand name. This included both hardware and software, and the Sears version
was called Sears Tele-Games. All but three Sears games are simply repackaged Atari
games (Steeplechase,
Stellar
Track, Submarine
Commander). Sears cartridges can be found in Text and Picture varieties, and
they are very similar to the Atari versions. Sears Picture labels are typically
harder to find than their text counterparts, but not by much. They have a black
background with a picture in the middle and colored title text on the main and
end label. The Sears logo appears above the title on the main label. What makes
some of the Sears games interesting to collect, is that while some of them simply
reuse Atari artwork, others have all new artwork on the label, manual, and box.
Sears titles are often harder to find than their Atari counterparts because they
were only sold at Sears, which makes them challenging to acquire, especially boxed.