The objective of this essay is to present and analyze NASCAR’s television revenue stream. As broadcast money continues to fund a larger source of earnings for stock-car racing businesses, my research enhances the understanding of this outpouring of cash. I present my chief findings: NASCAR’s real television revenue has increased to $630 …

[NOTE: Some great people contributed to this essay. Thank you for the help, Christopher Burk, Phil Clark, and Fred Smith. This research will lead to more thought-provoking projects on RACINGnomics.com in the future.] Business periodical Forbes publishes annual valuations of NASCAR’s top teams. Since 2006, this reputable source estimates cost, …