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Heinz adds pet foods

Published on July 17, 1996.

H.J. Heinz Co. of Canada will acquire the pet food businesses of Martin Feed Mills, Elmira, Ontario. Martin markets cat and dog food throughout Canada under its flagship brand Techni-Cal. It also markets a Medi-Cal line through veterinary offices and clinics. "This acquisition, when added to our existing business, will result in more than [U.S.] $74 million in annual pet food sales to Heinz Canada. This will make Heinz the No. 2 pet food supplier in Canada," said Heinz Chairman-CEO Anthony J.F. O'Reilly.