The rise of technology has made social media one of the most essential marketing tools for business of all shapes and sizes. Companies look to social media for increased brand awareness at a reasonable cost, and the simplicity of marketing in this way is appealing for smaller businesses.
The risk factor is that - given the fast-paced, essential nature of social media - mistakes can be made with the touch of a button. We’ve listed some social media etiquette rules for the four big platforms, helping you behave appropriately whilst using social media for your business. Do you have any additions to the list? Let us know!
Facebook
Facebook is our favourite channel to market on, due to its large audience base and the advanced nature of its a
dvertising platform. We advise that all businesses maintain a presence on Facebook, but it’s advertising performs best for B2C businesses. Here are some etiquette...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]When it comes to the financial sector, a lot of people worry that it doesn't lend itself well to social media. Well, we've got a number of financial clients on board, and we can tell you that a little bit of personality goes a long way.
Rather than simply posting about industry news and financial tips, it's crucial that you show your customers your lighter side. You don't have to stray too far out of your comfort zone, but remember that you are offering a personal service - so people want to see what YOU are all about.
One of our clients, Opal Financials, decided to run a pancake contest for Shrove Tuesday. They decided to be cheeky with their name - see what you think of the post below...