Always looking to evolve the annual events we create to promote GMCVB’s “It’s So Miami” brand campaign and summer travel deals, last summer Current executed both on location and online. Consumers in New York’s Times Square tried their luck at a larger-than-life vending machine, winning everything from T-shirts and sunglasses to dream vacations. The vending machine then went viral with a #SoMiami video campaign, where more than 3 million shared our content for the chance to win a trip to one of America’s hottest destinations.