4 ways to get busy people to read your emails

There are several things you can do when writing emails to get your readers’ attention and urge them to continue reading, according to the email marketing experts at the Specialized Information Publishers Association:

1. Don’t short the subject line. People are more likely to open emails with subject lines of 10 to 15 words.

2. Sell the benefits. Provide information in the subject line about what the reader will gain by reading the message. For example, you might say something like, “If you send me your stats this morning, I can draft your management report by 5 p.m.”

3. Personalize the message and add urgency, but keep it professional. If you are sending a budget-related email, for example, you might say, “Budget: Your Q3 numbers are approved, Bob, and ready for review.”

4. Gain the reader’s trust. With all the spam and unwanted email out there, the recipient is more likely to open your message if you feature identifiable words. For example, if you want an individual to read a corporate report, you might say: “Please review your ABC Vendor File Report, John.”

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