Bestselling
author, and Stanford Marketing instructor, J. Cafesin, introduces an
entirely new Branding paradigm.
LSB takes you step-by-step through the branding and marketing of your
new venture. Create corporate and product identity packages. Examine
the fundamental principles of effective design, and learn to produce
multichannel print and digital marketing campaigns that get greater
response.

You
must continually produce campaigns to create a thriving business.
Through text, slides, challenges and projects, LSB Workbook 2
empowers entrepreneurs to CEOs with the knowledge to create and
produce professional-quality digital and print marketing, that
generate the greatest conversion (clicks; try; buy; subscribe).

● Learn
to create a complete Corporate Identity. Establish product and/or
company names, then create striking logos that can scale from social
media feeds to the side of your building. Establish your startup’s
voice with taglines that tout your company’s unique value.

● Course
projects include developing a complete identity for your offerings
and startup, as well as an array of effective print and digital
marketing campaigns to introduce your new offerings, and promote your
business.

At the completion of LSB Workbook 2: BRANDING, you will have gained the ability to design and inexpensively produced tightly targeted, professional-quality marketing campaigns to turn your startup into a thriving, sustainable business.

This morning I came into my office and there was an email from my husband. It was title, “The terminator is coming…” No joke. That was the exact SUBJECT LINE of his email.

I don’t care that another Terminator movie is coming out. I liked only the first and second Terminator movies, and thought the rest (and Arnold Schwarzenegger) were crap.

I didn’t open his email. I trashed it. I didn’t see the link he had inside it, but even if I did, I wouldn’t have paid attention it with his email subject line.

As I reviewed my emails, I watched the news, as I do every morning. The segment was on Boston Dynamics, a well-known robotics firm. They were showing off the agility their Atlas robot, doing a back flip! I was so blown away, it looked so real, like a person, I sent the video clip to my husband and kids. My subject line: “Totally cool robot moves!”

My husband sent me back an email, “I sent this video to you this morning.”

Hmm…he did? I didn’t see it.

“It was in the email about the terminator coming,” he wrote. “I guess I gave my email a bad title.”

—

No shit.

WORDS MATTER! Marketing/Copywriting must choose the RIGHT WORDS for the right audience to get response.