#Bush E3X smartphone delivers premium features and worldclass 21.5MP camera for under €300

Last year Argos got its first own premium smartphone The Bush Spira E2X This time round its called the Bush Spira E3X. There is of course a few notable changes between last years entry which includes a fingerprint scanner.

Technology brand Bush, by high street retailer Argos, has today announced the launch of the E3X A premium smartphone that’s set to shake up the mid-range market. Featuring a 5.5” IPS display, class-leading camera and 64-bit octa-core processor, the E3X is designed for power users yet priced for all budgets. The mid range market is now fierce competition with other devices from overseas OEMs taking chunks out of the big guns who have been having a good run over the last few years..

Ideal for smartphone photographers, it features Sony IMX sensors and a 21.5MP rear facing camera with fast 0.3s focus. A wide-angle 8MP front camera with flash makes it a perfect for video calling and the selfie-generation, with both capable of full HD 1080p video recording at 30fps.

A Mediatek 64-bit octa-core processor and 4GB of RAM deliver premium performance for power users, with excellent clarity on offer through the razor-sharp 400DPI, 1920×1080 display. 64GB of storage, almost unprecedented at this price point, combines with microSD to ensure space is not at a premium, or alternatively the E3X can house a second SIM.

“The E3X redefines what consumers can expect from what is traditionally known as the ‘midrange’ smartphone” said Alyson Lockley, Director of Marketing at Bush. “We’re really pushing the boundaries here to deliver a truly premium experience at a price that’s affordable.”

Building on these specifications is a rear-mounted fingerprint sensor with fast 0.5s unlock for added security and convenience. The latest Micro USB Type-C standard brings fast charging of the 3000 mAh battery alongside added convenience and faster data transfer.

Shipped with Android 6.0 Marshmallow, users will also benefit from improvements to Google’s OS, including Google On Top, native fingerprint support and smart battery management in a pure Android environment.

Alyson continued. “We’ve set a new standard for the mid-range market, and proven you don’t need to pay a premium price for a premium experience.”

Addressing the increasing demand for SIM-free devices, the Bush E3X is available exclusively at Argos for just €299.99 from the 5th of September

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