Non Visual

NAIAS 2011: Kia

January 11, 2011

Kia KV7 Concept

Auto shows have traditionally been opportunities for manufacturers to display breaking technologies and gauge consumer interest in new features and designs, and Detroit usually has its fair share of unusual concepts on display.

Kia brand’s U.S. design studio unveiled its latest design statement – the “KV7” concept — at NAIAS. According to the official press materials, the KV7 was conceived as a modern-day “activity van,” to challenge the notion that vans are strictly for family transportation and reveal a vision for a vehicle with the functionality to transport a large number of people and their belongings, while also serving as a connected social hub for groups of friends and adventure-seekers. Yeah, that’s a mouthful. I just wonder how many giant hamsters it will hold.

The KV7’s wide stance is paired with an A-pillar and windshield design that is more vertical than traditional minivans and its smooth exterior skin and 20-inch wheels exude a modern appearance while projecting the confidence and strength of an SUV.

One of the KV7 concept’s most striking features is its passenger-side gullwing door, which creates a massive point-of-entry to the lounge-like interior when opened in conjunction with the pillar-less front passenger door—just make sure it’s parked far enough away from objects and people before you open it and knock somebody over!

Among the technologies being considered for future designs, the KV7 features several LED lighting elements being evaluating for future production vehicles, including a continuous line of LED fog lights that span the entire front end of the vehicle and directional turn indicators on the outside mirrors and the rear of the vehicle that pulse in the direction being signaled.

As such, the KV7 concept’s interior employs four custom-built swiveling seats, including the driver’s seat, and a rear-corner mini-lounge with seating for three and integrated storage compartments to promote interaction in an open social environment. Its modern color palette features soft beige and green tones and unique seat and surface materials. Unconventional textures — including reclaimed teak wood flooring and sustainable wool and felt materials — help to foster a warm and inviting atmosphere.

The final element that separates the KV7 concept from the rest of the minivan crowd can be found under the hood – the concept is powered by Kia’s new Theta II 285-horsepower/2.0-liter GDI turbocharged engine mated to a six-speed automatic transmission to deliver V6-type power and performance while estimating to deliver better than 30 miles per gallon on the highway.