T-Mobile’s UNcarrier Phase 2 plan is swinging into gear as employee training kicks off this morning. As expected, Phase 2 revolves around a new Simple Choice As our earlier rumors indicated, at least a portion of Phase 2 will revolve around a new “Simple Choice with no credit check” plan. The bottom line here is that customers who do not want a credit check or require a high deposit now have more … [read full article]

A thought occurred to me shortly after the Sony Xperia Z announcement yesterday (yes, I have thoughts!) and it circled around the idea that in the last 12 months T-Mobile has come completely around with flagship handsets. Okay, maybe 12 months isn’t an exact timeframe and I honestly don’t think the timeframe itself is what matters…just the idea that some time ago … [read full article]

Update: Well what do you know, as soon as this post goes up, word comes down that “Phase 2” has been delayed till July 14th. Still no additional details available. There’s not a lot to go on here, but a number of sources have pinpointed June 23rd as the launch of T-Mobile’s UNcarrier “Phase 2” plan. In case you are wondering, we’re told there’s also a “Phase 3” though details are also unknown. One … [read full article]

Please forgive me for this…but you’ve just been pimped by T-Mobile. Now that I got that out-of-the-way, T-Mobile is adding another round of “celebrities” to their marketing staple with this 50 second spot. Xzibit, famous for his rapping but more famous for his host gig on MTV’s Pimp My Car talks about how he made the switch from AT&T to T-Mobile. Really, just watch this video. Actor, Rapper and Producer Xzibit doesn’t have contracts in his … [read full article]

The next advertisement in T-Mobile’s line of Simple Choice TV spots shows just how important Simple Choice is to those of you who live in a shoe. In fact, Simple Choice can help remove the embarrassment of telling your friends you actually live in a giant shoe. I don’t know, maybe living in a giant shoe would be fun…using the laces to swing around like your own personal jungle gym? Actually, that just … [read full article]

T-Mobile’s new SIM unlock policy is only a few weeks old and has already earned the ire of a small but now vocal minority of Classic Plan customers who want T-Mobile to “enact a common-sense SIM unlock policy.” At issue is the idea that T-Mobile’s unlock process went from very relaxed and one of the most agreeable in the wireless industry to one that is now “arbitrary and punitive” according to the … [read full article]

T-Mobile’s last commercial may have featured Frankenstein, but this time around they are going with the reliable “caveman” backdrop. The entire gist of the commercial is one big cheap shot at AT&T and their restrictive contracts. The bottom line? “Even a man frozen in ice understands that choosing T-Mobile over AT&T is the smart way to go.” iSpot.TV

About PhoneDog

PhoneDog is one of the largest and most popular interactive mobile news and reviews resource that attracts a community of more than 2.5 million unique visitors each month. The site may have a "cute" name, but it offers up serious editorial content and video reviews that users rely on to make important decisions about their next mobile purchases.