from the aw,-come-on dept

It's a sad day, folks. A day in which we all shall weep with reckless abandon and cry tearful wails of hopeless dysphoria. I'm talking, of course, of Creepy Charles, the man the internet attempted to introduce to Taylor Swift so that he might lean softly into her personal space and waft the sweet, heavenly scent of hair follicles that have been dumped more times than the trash bin at an Old Country Buffet. 4Chan and Reddit teamed up to rig an online contest with spam bots so that the 39 year old Charles might vault himself over a mile-high wall of teen girls to claim his rightful place beside the queen of plastic-face.

Disappointingly, we have determined that the integrity of the "Taylor Swift's Biggest Fan" contest has been compromised. In accordance with our contest rules, effective immediately, the contest has been terminated. We apologize to all of our loyal listeners who have participated.

Treachery! Two-faced, underhanded, sneaky and duplicitous Judas-ory! Yes, the rules of the contest state that Kiss 108 could pull the contest if they so chose, but I say let Charles have his day, damn it. They ran an internet contest and the internet is for tomfoolery. Tomfoolery, having ensued, he should be grandfathered in. Charles should get to serve as Swift's unholy coif, if only for the photographic possibilities.

With that, I call on Taylor Swift to make good for this man where radio has failed him. She must meet with Charles and at least discuss the possibility of giving him the gift of her bangs. We, the internet, will be awaiting your reply, Ms. Swift.

from the yup,-that-sounds-about-right dept

You know, at some point the kind of people that run online contests are going to have to blossom into the kind of people that know that 4chan exists. You see, the lively go-getters over at 4chan and Reddit really, really like messing with these kinds of contests, resulting in discomfort for some and hilarity for most. Serving as examples of this are the Time man of the year poll that resulted in a win for Kim Jong-Un, a Mountain Dew contest that resulted in more unfortunate names than I could shake a granny-orgasm-joke at, and a school for the deaf winning a live Taylor Swift concert. That the unintended results of these contests were then removed from consideration is unfortunate for anyone who likes this kind of thing, and that was typically only possible because there wasn't an adorably creepy face to put with these negations of contest results.

But that isn't the case with one Boston radio station's online contest for a meet-and-greet with oft-target-of-the-internet Taylor Swift. As you might have guessed, this contest too has been hijacked by 4chan and Reddit, all in the name of sending a 39 year old creepster on a mission to sniff Swift's dead-head-cells.

It all started with a post on the infamous imageboard 4chan asking its anonymous users to help Charles "crush the dreams of these girls and give him a chance to make a complete ass of himself by blatantly just sniffing her hair with cameras rolling."

The lulz-seekers obliged, and, with the help of 500 spambots, by early Tuesday morning Charles was sitting pretty in third place, on his way to two free tickets to a Taylor Swift show and a backstage photo sesh with the 23-year-old.

Reddit picked up on the fun shortly afterwards, vaulting Chaz (he looks like a guy in need of a sweet nickname) into first place, where he remains as of this writing. Now, while the radio station explicitly stated that they can deny winners if they deem their winning tactics unworthy, this time they'll risk the backlash of overweight creepy guys that want to sniff Swift's hair, a demographic that I'm sure is on the rise as of the past several years. More importantly, there is a single face in the story now. Charles' mug is featured on the website, as terrifyingly tousled and bearded as you would imagine, and a no to him is every bit as heart-tugging as a no to a 13 year old girl. Okay, so maybe not every bit, but still, is the station going to slap that face down just because the internet loves him?

Regardless, anyone organizing an online contest of this sort had better start building them to be 4chan-proof, or risk the internet's influence.

from the when-a-system-comes-along,-you-must-game-it dept

At this point, TIME Magazine is probably starting to feel like the unwilling straight man in a comedy duo. Its "partner," 4chan, stormed the Person of the Year poll a few years back, battling a belated and hastily instituted CAPTCHA system in order to place its father figure, moot, at the top of the chart. Motivated by streaming porn and its pure love for trolling, 4chan went above and beyond, reordering the selections to spell out "MARBLECAKE ALSO THE GAME."

Emerging into the sunlight, bleary-eyed, triumphant, and jaded to all but the most deviant porn, 4chan soon returned to its normal mode of being highly inscrutable and incredibly frightening, resurfacing occasionally to perform such minor miracles as sending Taylor Swift off to perform a concert at a school for the deaf.

4chan has returned to the limelight once again to torment reluctant sidekick TIME by voting early and often in its own particular idiom (read: bots, prolly) for Person of the Year. And the winner is none other than North Korean dictator and poster boy for evil, nepotism and ill-fitting grey smocks, Kim Jong-un. Here' a portion of Time's statement on the poll results, which is good naturedly resigned, much in the way parents raising child 7+ are more concerned with keeping the cleaning products, bandages and fire extinguisher close at hand than preventing the feat of daredevilry that is currently being performed using Sharpies, a purloined Zippo and the second floor bannister.

Kim Jong Un is having a good year. After taking over the leadership of North Korea from his late father Kim Jong Il, at the end of 2011, he's solidified his control over the country, appeared on TIME's cover and he was even named "Sexiest Man Alive." (OK, that honor was actually bestowed as a spoof in the satirical newspaper, The Onion, but a Chinese news service mistook the Onion piece for real news and the story went global.)

Now, he's gotten the most votes in TIME's completely unscientific reader Person of the Year Poll with 5.6 million votes. Not bad for a man who didn't make an official public appearance until 2010.

Sharp-eyed readers will notice that TIME takes time to point out the "unscientificness" of an easily gamed polling system. This is another sign of resignation, as the lesson learned from 4chan's first chart coup was that a determined band of anonymous users can easily defeat CAPTCHA systems, especially those as weak as the one deployed by TIME only after it realized that installing nothing at all was a bit like doxxing yourself in a 4chan thread: ill-advised to say the least.

TIME also points out that The Editors will be picking the correct Person of the Year, thank you very much. But the note does go out of its way to acknowledge the hive mind behind the dictator at the top of the list.

If the names listed seem like a rather strange group to be reaching the upper echelon of TIME's poll, it's because simply pushing Kim Jr. to the top is TOO EASY. The secondary objective was another phrase -- KJU GAS CHAMBERS-- using the initial letter of the nominees' names. Yes, 4chan is all about the inappropriate humor. And anagrams.

So, as TIME prepares to put this year "to bed," its readers can rest well knowing the benevolent smile (and collectivist haircut) of Kim Jong-un will be shining down upon them.

[Jong-un could not be reached for comment, but a spokesman who wished to remain anonymous, alive and un-re-educated stated that the world's most popular dictator was so pleased with the results that he launched a celebratory missile before returning solemnly to his desk to file away the latest UN resolution condemning his actions. The spokesman noted that he did catch a small hint of a smile tugging at the corners of Kim Jong-un's perfect and infallible mouth.]

from the not-your-personal-army-but-quite-possibly-your-personal-botnet dept

Hey, various musicians, celebrities and sponsors! How would you like a swift lesson in Crowdsourcing Your Ignominy? What's that? You'd rather not? Oh... I see...

OK. I'll pass that alo--

LESSON IN PROGRESS........
PLEASE STAND BY

Lessons (un)learned to date:

Time Magazine says "Vote for Person of the Year" and opens the polls up to 4chan's robot army without so much as a captcha to slow them down.

Cuban rapper Pitbull teams up with Big Retail (Wal-Mart) to push energizing breath strips in the store receiving the most "Likes." Boston Phoenix writer teams with army of goons to send Pitbull (and the writer himself) to Kodiak, Alaska.

Edgy beverage company invites internet users to name new MTN Dew flavor and is somehow shocked the suggestions contain a mixture of grotesque sexual imagery and Hitler references. Local favorite "Methamphetagreen" fails to place in the top 10.

Precautions were taken. Entrants could only vote once per day and had to log in through Facebook (and "Like" Taylor Swift) in order to select a school. Voters could gain extra votes by "Liking" other sponsors' pages and buying Taylor Swift's latest single. The polls were opened and, as is often the case, members of 4chan were the first several thousand people in line.

Like most things 4chan reroutes, it makes you laugh before you realize how heartless you sound LOLing away at a potential bunch of deaf kids. ("Potential" meaning Swift has the option to turn down the winning school. But she wouldn't, would she?) Of course, there's some honest laughter to be had at the decidedly less cruel thought that Swift's music is best left unheard.

Horace Mann had cleared 50K votes as of last Friday night, so it's unlikely that (barring any sponsor interference) another school will suddenly outpace it. This isn't necessarily the most heartless thing 4chan has conjured up. If nothing else, Horace Mann will be receiving $10,000. There's also the good possibility that Swift will play a concert at the school. The effort won't be completely wasted, as this Redditor points out:

I get the humor but those deaf kids are going to fucking love it! Most deaf can hear a certain degree with residual hearing, hearing aids and CI's. Not to mention those deaf kids who are profoundly deaf and don't wear any assistive devices will enjoy the visual stimulation of the show.

So, there's that. The music will still be appreciated on some level by the attendees. Oddly enough, this looks like another PR win by the time all is said and done. Swift will play a well-received concert at Horace Mann. Five schools will receive $10,000. Visuals will be stimulated. And somehow, 4chan will have inadvertently trolled up a massively good deed, adding yet another incongruous layer to its mythology.

And, on the one-in-a-million chance that Swift turns this gig down, I humbly suggest these gentlemen fill in.

from the but-are-they-the-same-people? dept

There's a wonderful saying that I keep seeing get passed around lately, that:

Reddit makes me like people I've never met, while Facebook makes me hate people I know in real life.

While I believe the quote actually started with Twitter in place of Reddit, there's certainly an element of truth there (no matter which service you're talking about). Mathew Ingram points us to an excellent listing of some amazing stories of altruism performed by the Reddit community. The post lists out 25 separate -- and often quite amazing -- stories of true altruism from the Reddit community. It's really quite an uplifting piece, and if you've spent time in the Reddit community, you're sure to recognize many of these stories.

It's also a nice antidote to all the claims we hear from people who think that the "online mobs" out there only perform acts of malice and attacks. Of course, stories of such things are often dominated by stories of sites like 4chan. But what really strikes me about all of this is that in my experience, it often feels like there are many of the same people who hang out on both sites. While I'm sure there are many who spend time on one or the other, in the Venn Diagram of both communities, I would imagine there's a fair bit of overlap. And yet, people always talk about how the 4chan (mainly /b/) community is the worst of the worst when it comes to doing despicable things, and here's a situation in which perhaps the very same people are seen doing amazing things. There's even one "crossover" story, involving a situation that originated on 4chan, where someone had posted an image of an upcoming 90th birthday party of a guy who... looked a bit lonely in the picture (his family later denied this...). However, both the 4chan and the Reddit communities jumped onto this and decided to "cheer the guy up," sending him tons of presents, and even having a bunch of folks (from both communities) show up at his party.

I'm not sure exactly what this all means, but it does seem like the rather simplistic story you often hear in the media about the "hurtful" nature of online communities is often ignoring that the very same people can be amazingly helpful at times as well.

from the denial-of-denial dept

We pointed out early on that the distributed denial of service (DDoS) attacks on various pro-copyright organization websites was a dumb idea. Beyond just giving those organizations the ability to portray themselves as victims, you knew that it would just lead to them crying to law enforcement -- and so it's no surprise that the FBI is now investigating. I have no doubt that, at some point, they'll find some sort of sacrificial lamb or three which will be prosecuted, and potentially sent to jail. Some believe that once a few of those folks are sent to jail, it will scare off folks involved in these attacks, but I do wonder if going after these users is actually making the same mistake: that is, it turns them into victims, and only rallies people up. The whole thing just becomes silly, with each side attacking each other, making the other side look like victims. It's hard to get out of the cycle and focus on opportunities for moving forward. And that's really unfortunate.

from the embracing-fans-is-a-good-thing dept

This week, for our Case Study Series (check that link to see all previous case studies), we've got a fun one. Last week, we wrote about Steve Lieber, the comic artist who discovered his recent work Underground was being scanned and placed online in a 4chan forum. That story generated a ton of discussion, with some criticism, and plenty of interest in Steve's overall story. Steve agreed to do this interview, and to make it even better, his studio-mate Erika Moen, who jumped into the conversation both on 4chan and here at Techdirt joined the interview as well. Erika's perhaps most well-known for her comic DAR!. The top portion of this post will be the case study writeup, based on my conversation with both Steve and Erika, and after the jump I have the entire transcript of the interview if you'd like to see the full thing.

One of the points that we really try to get across here on Techdirt in discussing various business models and dealing with a changing marketplace is that one of the absolute key aspects is learning how to connect with fans (CwF) at a really deep level. That means a few things: it means going beyond just checking the boxes, but figuring out (a) what your fans want from you and (b) how you might deliver it, even if it may be contrary to your initial impression. And, part of that is often recognizing that when people are making unauthorized copies of your work, it's not because they're "thieves" or "immoral" or (as one of our commenters insists) "douchebags." Often, it's because they really love the work, and they want to experience it in a different way or they want to share that with others. What some people look at as "piracy," others realize is part of the way humans experience culture.

So, given that this is happening, there are all sorts of ways you can react. You can resort to the insults and name calling. You can call the lawyers and the FBI and send out angry announcements. You can call up your local elected official or pay for a lobbyist to "change the laws!" Or... you can embrace the fans, understand (1) what it is they're trying to tell you, (2) see if there's any way to provide that, and (3) use the sharing to your advantage. Now, when we posted Steve Lieber's story, one of the points that we tried to highlight in the post was that this wasn't just a case of "piracy leading to greater sales." That's similar to the whole "give it away and pray" concept. Instead, what made the Lieber story interesting was that it was clear that he engaged these fans (both old and new), and that's what drove them to want to support him and his work.

The moral of the story was not "gee, 'piracy' is good." The moral of the story was that engaging your fans in intelligent and meaningful ways, often where and how they want to engage can help you do much better than you would have otherwise. It doesn't mean "engage and you're an automatic success." It doesn't mean "engage and you'll never have to work again." It means "engage and you'll do better than you would have otherwise."

Lieber's case is a clear example of that. He admits that when he first heard about his work he had "the usual knee-jerk irritation," assuming that there was just some massive datadump of links to downloads. But when he went to 4chan, he realized it was something different:

I assumed I'd see a rapidshare link to a zip file with my book and twenty others, and someone posting a picture of a horse autopsy. Instead I arrived up at /co/ and saw a long thread in which "Internet Man," the guy who posted my book, had done so one page at a time. He had to hit "browse" and "upload" over a hundred times to post the book, and all throughout, he was talking about how great it was, nagging people to read it and discuss the story with him. That didn't feel like a pirate. That felt like a fan. And indeed, some people were starting to talk about it. So I did what I always do. I joined the conversation.

Meanwhile, his studio-mate, Erika, joined the conversation for a couple of reasons. Not only is she just interested in the whole business model issue, and loves to get involved in such discussions, she also wanted to plug Steve's book, noting that he had been "too much of a gentleman" to suggest people buy the physical book.

I actually found this part of Erika's response the most fascinating of all. Part of the reason she joined the conversation was to share and help others learn from the overall experience. It's a recognition of how a true community works, where different folks in the community help each other out:

The second time I spoke up was to explain the logic behind why someone would publish their book for no pay. If you have no experience in the comics world and are unfamiliar with how Image works, yes, that could look like a bad deal. The world of publishing is completely fascinating to me and I love to prattle on about it any chance I get. At the last Stumptown Comics Fest I even hosted and recorded a panel on self-publishing, because the more people that are informed, the more people can try it out for themselves. I never could have produced all my books and navigated being self-employed without all the help and support I received from my friends who had done it before me, so I like to pay it forward to anyone if I can.

Erika's definitely been a big believer not just in engaging with the community, but also in how "free" can be an important component of a business model, noting that DAR!, as a free comic, acts as an advertisement for the books of archives, which she can sell. She's also realized that free can create new opportunities, even in the physical world:

There is one active marketing tool that I do use at comic conventions that has really helped. I give away a free sampler of the comic in the form of a single sheet of printer paper, folded in half to be a flier containing four of my favorite strips. I spend about $40 on 500 copies and almost always run out by the end of the convention--which large portion of my sales coming from people who had never seen my comic before coming back to buy the book because they enjoyed the sampler. It has been genuinely effective. I can count on the fact that I will sell at least 100 books a con and I have no doubt the flier is the cause behind half of those sales.

While Steve has always been big into engaging with fans, he hadn't thought that much about the value of free works in combination with that engagement, but that's changing. He says that after this experience, he's definitely going to make more works downloadable and shareable. Some of his work is with the big comic shops (his next book is from DC Comics), and he doubts he'll be able to release those freely, but his own works are going to be available. Part of this experience was making the key realization that obscurity appears to be a much bigger problem than piracy:

Scans of my comics are sitting on hundreds of servers in countries I can't even spell. My stuff will be out there for free, no matter what. Ok. So now what? My goal is to tell good comics stories. I'd like people to read them in print editions, because I love print, and I think that's where I think my art looks best. Everything I've seen tells me that the people who have read my work digitally are more likely to pick it up in print than people who don't know my stuff at all.

Of course, the big question that caused a lot of discussion was how well did the comic actually sell, with some arguing that the following chart, without a scale or absolute numbers didn't tell very much:

However, the details suggest that this little engagement did quite well. Again, even if you didn't have the absolute numbers, the key point that we've been highlighting is that by engaging, you can do better than you would have otherwise, and that seems quite clear from the chart, no matter what the absolute numbers are. However, let's dig into some of the details. First, it's important to note that, while the book got tremendous reviews, it just didn't sell very well. Steve noted that both he and Jeff Parker (the author of Underground) have decently high profiles due to past and current work, but for whatever reason, Underground just didn't sell all that well when it was released. As he noted "it happens," and said that "we gave it our best shot and it was time to move on." So they had pretty much stopped thinking about Underground until all this happened.

So, once Steve (and Erika) engaged, what happened? Well, the book went from a random sale every here and there via their Etsy store, to over 150 sales in just as few days. And that's just the versions on Etsy (which contained a few different options), with the most popular being the signed book by the Jeff and Steve. The book (unsigned) is also available on Amazon, and Steve and Jeff won't know about sales there until their next monthly statement, however, there are indications that it's been selling well on Amazon as well -- and... people have just been hitting the "donate" button on the website as well:

Our Amazon rankings skyrocketed and stayed there for days. We were listed as #7 on Amazon's manga list, (a weird classification, but whatever.) And on the charts for our own publisher, Image Comics, we were the only book to crack the top ten that wasn't a volume of The Walking Dead (source of the much-hyped AMC tv series.) The donation button been insane too. Lots of $5.00 donations with requests for another book.

The key point in all of this, again, comes back to the one thing that we started this case study off with: the engagement was key. Connecting with the fans, in combination with the free work, is what made this work. Erika noted that many of the people who ordered on Etsy or who donated left notes basically saying that it was Steve's "totally awesome" participation in the community that drove them to willingly (happily) give him their money. She also notes that Steve didn't just join in the conversation, but he really got involved. As she noted she saw him go in there "out-niceing and out-classing everyone, even the people trying to troll him." That seems to have worked wonders...

from the connect-with-fans dept

Paul Watson points us to yet another example of how engaging with fans of your work (even if, technically, they infringed on your copyrights) can lead to pretty happy outcomes for everyone. The basic details are that comic book artist Steve Lieber discovered that folks at 4chan had scanned in and uploaded every page of his graphic novel Underground. Now, the typical reaction is to freak out, scream "piracy," whine about "losses" and demand that "something must be done." But, in a world where obscurity is really a much bigger issue than "piracy," another option is to actually engage with those fans who liked his work so much that they put in the effort to share it with the world. And that's exactly what Lieber did. He went to the site and actually started talking about the work with the folks on 4chan (image from Paul):

Nice. But, what did it actually mean? Well, the day after he engaged with fans on 4chan, Lieber posted a blog post highlighting his sales. As he says, "pictures help us learn."

from the good-luck,-gene dept

A couple of weeks ago, Gene Simmons made one of his ridiculously misguided attacks on file sharers (he does it every few years). Despite the fact that KISS is a perfect example of a band that makes a ton of money from scarce goods that are made more valuable the more people are aware of their music, Simmons has this misguided notion that "suing everyone" is the right strategy. Of course, as we pointed out at the time, he's obviously bluffing, because he's had the opportunity to do so for years and he has not done so.

Either way, his antics caught the attention of the folks behind "Operation Payback," from the group Anonymous (an effort that I still think is equally misguided), and they took down Simmons' website with a DDoS attack (after an apparent dispute internally over whether or not Simmons should be a target).

Some of you may have heard a few popcorn farts re: our sites being threatened by hackers.

Our legal team and the FBI have been on the case and we have found a few, shall we say "adventurous" young people, who feel they are above the law.

And, as stated in my MIPCOM speech, we will sue their pants off.

First, they will be punished.

Second, they might find their little butts in jail, right next to someone who's been there for years and is looking for a new girl friend.

We will soon be printing their names and pictures.

We will find you.

You cannot hide.

Stay tuned

Well, good luck with that. It tends to be a lot harder to identify folks behind a DDoS attack than you might think. Also, I'm curious why the FBI even cares, but we've seen the FBI kowtow to celebrities in the past, so it's possible. Either way, all this has done, so far, is to get Anonymous back to taking down Simmons' website. My guess is that, just like his previous comments, this looks like Simmons as all-talk-and-no-action. But, the more he tries to become the latest version of Lars Ulrich, the more he's going to regret it.

from the come-on dept

There's an entertainment industry lawyer who once used his blog to suggest that I had an "army of hackers" at my disposal that I would order to send a denial of service attack against anyone I disagreed with. I thought that was pretty funny in how ridiculous a claim it was. Beyond the fact that I can barely get my dog to follow my instructions (and I feed her!), let alone anyone who reads this site, I think that denial of service attacks are a pretty dumb idea. It does nothing but piss off people and doesn't make any real point at all. So it's really disappointing to hear that the /b/ folks at 4chan decided to use this weekend to DDoS the MPAA and then the RIAA. The thing with /b/ is that even at their most crude and immature, they're usually creative in their attacks. There's nothing at all creative about taking down the MPAA and the RIAA -- and all it does is serve to reinforce their misguided prejudices that it's just a bunch unruly kids who dislike them. On top of that, it gives them more ammo to position themselves as being persecuted by a small minority. It's a dumb move that looks bad and does a lot more harm than good from a group that should know better.