I'll let you be the judge, but something tells me that it's going to take either the cable companies or the RBOCs making a significant push before residential VoIP becomes a mass market product. The average household IMHO will not buy a VoIP service unless it looks, tastes, smells, and acts just like the phone they have today. Especially in light of numerous service issues in the last several weeks.

Perhaps the real answer isn't advertising that it's VoIP, but instead just advertising it as a lower cost phone service. This is the direction the cable companies appear to be taking.
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Comments

Actually, the MSOs are not positioning their service as "lower cost phone service". They are saying their service is no different than THE phone service, but with a different operator.

The problem with VoIP advocates is that they have forgotten the true promise of VoIP technology - no need for service providers. The over-hype you are referring to is that of the misapplication of the technology and not necessarily that of the technology per se.