In a note to clients Trefis wrote: “Facebook hasn’t even begun scratching the surface of its potential on platforms, including Whatsapp, Instagram, Messenger, Search etc… we believe there is ample opportunity for the company to propel growth anew.”

Any attempt to match Twitter and its newly-announced video camera function could also be headline-worthy.

Finally, Facebook has already flagged that 2015 will be an investment year for the company so investors are eagerly awaiting an update on how much the company will spend and on what.

Founder Mark Zuckerberg has in the past had a penchant for exploring areas beyond Facebook’s core products, like virtual reality and artificial intelligence, and fresh signs of any similar adventures could irk some investors hoping for a more conservative investment approach.

Trefis has suggested expenses could rise by 55% to 75%, but reminded clients that the company is still working out how to best tap opportunities in several businesses and platforms, which could reap “huge profits for the company over the next five to 10 years”.