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Version of Comparing Brands VideoImage: Comparing Brands textTranscript:
When comparison shopping, you will see that some brands cost more than
others. There are several types of brands to choose from: name brands,
store brands and generic brands.

Images: First
shows big brands names such as Kellog's, Coke-Cola, and Pepsi.
Then shows an array of advertisements: Coke-Cola polar bears
on TV,
Ritz crakers in a magazine, a ten-foot tall air balloon bottle of
Starbucks coffee
drink, a Kellog's race car, a Coke-Cola Zero delivery truck, and an
M&M add on the side of a building. Transcript: The
most obvious and most common are name brands. Name brands, or
national brands, are items that we all are familiar with due to their
advertising efforts on the radio and TV, in magazines, on the Internet,
and throughout our communities. Name brands usually cost
more, as
the consumer pays for the fancier packaging and higher advertising
costs.

Images: Walmart
Great Value Brand products, Tartet Brand Products, P&C Food
Club Brand ProductsTranscript: Store
brands, also called private labels, are items that are produced,
packaged and sold by the supermarket chain. These items are
generally equal in quality and lower in price compared to brand
names.

Images: Generic
food products, shelf full of generic products, generic colaTranscript: Generic
products are plain-labeled, no-brand items available in
supermarkets. These items most often include canned products,
pet
food, staple items like flour and sugar, cleaning agents, and a variety
of paper products.

Images:
Nutritional value label of a pack of cookies, man reading a food label,
woman reading a package labelTranscript:
All three of these brands are alike in that they have the
same
nutritional value. It is the outward packaging as well as
inner
quality and taste that may vary. You will need to experiment
to
determine which has the quality and taste you prefer.