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PowerPoint Slideshow about 'Apple Inc.' - biana

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“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Vision Statement:

“Man is creator of change in this world. As such he should be above systems and structures, and not to subordinate to them.”

Targeting the market at a corporate level,meaning, iPhone is already a phenomenally successful and can be leveraged too much higher levels with the attention to corporate market and by developing multiple price points.

The Apple iPhone is a viable stepping stone for Apple to attract new users who previously had not owned an Apple product before.

Many car models from all major automakers have equipped their new models with Apple products connectivity

High level of competition in the technology markets [Apple invests a lot in research & development, as well as, in marketing in order to retain its competitive position]

Also, economic crisis is already seeing Apple’s market share dip incredibly fast now that people don’t want to spend the excess amounts of cash for an iPhone, or an Apple product, when they can get similar products that offer the same service, at a lower price far less than those of Apple’s.

ROA shows how profitable a company is before moving on to see how well it is leveraged. It shows investors how much profit a certain company generates from each $1 in assets. It measures how much the company earns in relation to all of the assets it owns. It is also part of the test to see the return to shareholders.

As shown above, Apple’s ROA increased by .19%. This tells investors that over the course of the year the company’s Returns have increased so there is a chance that their own return will have increased.

Look at financial leverage refers to how a company uses its debt to increase returns on equity. A company takes the proceeds that it receives from borrowing or debt and reinvests it into the company.

When comparing ROA and ROE the fact that both numbers increased over the course of a year shows that the company is using its financial leverage wisely. Since the ROE has increased it shows that the company also has a high growth rate.

In the chart you can see Apple’s operating cash flow has only been getting stronger, indicating that the cash it’s bringing in every year is enough to cover all of its short-term liabilities such as payroll, inventory purchases, and so on. This is why apple has little to no debt.

“Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone we sold more phones than RIM,” said Steve Jobs, Apple’s CEO. “We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.” – Steve Jobs

With no debt to pay back there are a few things Apple could do for the future: