drawing the bottles for the anniversary was a journey in discovering the great identities and traditions of italian wine country. from the beginning, the idea was to develop a strong design identity, almost an archetype of the classic wine bottle, but new and contemporary, which could communicate the different aspects of this project: the wine, the land, the tradition, unity and of course, italy. the pair of bottles is a symbol of unity in itself, each representing male and female.

the red wine bottle is a further development of the classic red wine italian flask and bordeaux bottle shapes and stands as a 'strong man'. white wine bottle is a redesign of classic bottles for clear wine from italy and represents an 'elegant and slender woman'.

accompanying the bottles is a box made from ash, a tree which yields a valuable wood that is found throughout the italian peninsula. to open it you need a key, an instrument that symbolizes the precious wine that is contained within. this key is the archetype of loyalty and trust towards the people they are entrusted to.