As the new service is aimed primarily at customers in remote, rural locations, where thick stone walls may inhibit reception, the new-look service adds an external antenna to the mix, which costs a one-off fee of £100 for installation and the hardware itself.

This is then hard-wired to EE's Home Router which sits inside your home, connecting to up to 32 devices over WiFi.

Tests in Cumbria have demonstrated that download speeds of over 100Mbps are possible, but as with all cellular connections, your mileage may vary.

EE says it has identified over 500,000 locations across the UK that would benefit from this service in lieu of the last 5 per cent of homes being reached by a suitable fixed-line alternative - the government recently announced with great fanfare, that 95 per cent of UK addresses can now order superfast broadband.

Max Taylor, managing director of marketing, EE said: "As our network continues to expand into some of the most remote parts of the UK, we've seen the amazing impact that 4G connectivity can have on rural communities.

"Our newest 4G home broadband router and antenna takes this one step further, ensuring thousands of families in rural areas across the UK could enjoy the benefits of superfast broadband inside their home for the very first time – whether video-calling the grandparents or streaming their favourite TV series."

The Home Router device that sits in your home can be had away for free, if you agree to sign up for an 18 month contract; it's otherwise £99.99.

While those initial costs are high, the new price plans announced today are significantly better value than those announced last September.

Now, you can get 50GB or 100GB capped plans for £35/month and £45/month respectively, whereas before you could expect to pay £75/month and £100/month.