Streamlined sign up flow

20 Apr 2009 - 11:52am

Last reply:
5 years ago

7 replies

1220 reads

jstanford

2003

Does anyone have any examples of articles discussing the cons of having a
sign-up process before using an application that requires personal
information (i.e. your address). I remember reading articles a while back on
how asking for personal info when someone just wants to try out your app is
a huge turn off to users (for obvious reasons) and you really want to reduce
all barriers to entry.

Have you written or read something like this recently? I want to share some
references with a client.

Comments

20 Apr 2009 - 12:06pm

Elizabeth Bacon

2003

Hi Julie,

You'll want to run out and get Luke Wroblewski's "Web Form Design"
book, and scan & send out parts of Chapter 13 on Gradual Engagement.
Fantastic stuff about working to eliminate monolithic registration
forms in favor of progressive sign-up steps that serve user's
immediate goals. It's revolutionized a couple designs I've done lately.

Cheers,
Liz

On Apr 20, 2009, at 10:52 AM, Julie Stanford wrote:

> Does anyone have any examples of articles discussing the cons of> having a> sign-up process before using an application that requires personal> information (i.e. your address). I remember reading articles a while> back on> how asking for personal info when someone just wants to try out your> app is> a huge turn off to users (for obvious reasons) and you really want> to reduce> all barriers to entry.>> Have you written or read something like this recently? I want to> share some> references with a client.>> Julie>

20 Apr 2009 - 3:14pm

Alan James Salmoni

2008

Another source (who visits here) is Joshua Porter who has a site at
bokardo.com/. I saw a talk of his at WebStock here in NZ recently
which was about the sign-up process and presented a very interesting
perspective that was obvious really but so obvious that many people
(myself included) never gave it too much thought before.

Not exactly what you are asking for but hopefully helpful.
Productplanner.com has lots of illustrated examples of various sub
processes, and among them sign-up flows. Unfortunately there is no
real analysis, other than what meaning you assign to the number of
Views and Favs...

> Another source (who visits here) is Joshua Porter who has a site at> bokardo.com/. I saw a talk of his at WebStock here in NZ recently> which was about the sign-up process and presented a very interesting> perspective that was obvious really but so obvious that many people> (myself included) never gave it too much thought before.>> See more here:>>http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/>>

They have two methods for signup. One is a traditional signup form,
the other is embedded in the interaction flows. The embedded process
was so "soft", I almost didn't realize I was signing up! Try
adding a "Trackle" from their catalog without having an account.