Blog

Were you ever approached by someone who claimed to be an SEO expert and who promised to get your website ranked on the first spot of Google within a few days? As a website owner, you’ve probably either been approached by such an individual or seen their advertising. The truth is that most of these people, while they promise you the world, will just get your website penalized by Google. They’re using black-hat SEO tactics to try to fool Google. This can help in the very short term, and you may get......

As a business owner, you know how the internet has changed the way people search for companies online. Moreover, it has changed the way you engage prospects, leads. and clients. And social media websites, like Facebook, have influenced buyers and sellers. Not only does business need a website just to be competitive, they must stay on top of the leading website trends, including mobile-friendly web design. The most important of these online trends is mobile-friendly web design. According to Realtor Magazine, “89% of new home shoppers use a mobile search engine throughout the buying......

Appealing websites give customers confidence and this helps build trust in your company and your brand. Here at Local Leap Marketing, we design websites that are informative and engaging. If your website is easy to navigate, then your visitors can locate the products and services they need quickly. This is important in a market where you have mere seconds to grab someone’s attention. The Importance of Layout and Design We are consumers that value convenience, so it is important that your visitors get results without having to sort through a lot of......

In today’s world, people know that there is competition. They know that they can go online and find a company to buy a product or obtain a service. They also know that if they don’t like what they see, there will be another company that they can go to. This is one of the top reasons to focus on responsive web design. What is Responsive Web Design? In short, responsive web design is what allows your website to be viewed on various devices. It may look very different on a desktop computer......

As a blogger, your greatest nightmare is waking up to the fact that your website has been hacked. Whether it will be replaced by characters of a foreign language, adult or illegal content, or anything else, it makes no difference — it will ruin your reputation. Even worse is if your website will be hacked to download malware to visitors’ computers without you ever finding out. Here are some tips to protect your blog from malware and viruses if you are using WordPress. WordPress & Plugins One of the easiest ways to......

Many leading experts in the online marketing community have likely heard the phrase, “Content is king.” While this is true, a second part has come to follow this phrase in later years that is worth your attention because while content is still king, “Distribution is queen and she wears the pants.” It might all sound like a bunch of fancy marketing speak, but in reality, it’s quite simple. At its core, your content marketing is about the quality of the content itself, but if you don’t have a way to distribute this......

Content marketing is all the rage, and it seems like every business is trying to outdo the competition on this front. It’s not just enough to have a blog anymore, now you need to have a YouTube channel, or a Pinterest following, or any of a dozen other avenues potential customers will use to snap up your content. However, while the vehicle through which you deliver your content is important, it’s equally important to remember that there’s more to content marketing than the form your content takes. There are plenty of pitfalls......

Businesses are constantly told about the benefits of blogging. Yet, many companies still aren’t writing blogs at the frequency that they should. It’s important to understand how it can really have an impact on your SEO campaign. Fresh Content It’s always a good idea to have fresh content on your website. It is what will encourage people to follow your blog throughout the year. Search engine algorithms also look for fresh content. If it’s been months since you last added new content to your site, it could cost you within the rankings.......

Years ago, search engine optimization seemed like a pretty easy concept. You used the right keywords and it allowed you to gain the visibility you needed in the search engines. A lot has changed since then. Knowing about the evolution will make it easier for you to get the desired visibility. Google Algorithms One of the main reasons for search engine optimization becoming more of a struggle is the algorithms. Google and the other search engines change their SEO algorithms all the time. This means that you need to know what has......

Social media marketing is a great way to get your name out there and connect with people who are already following you. However, it’s not always as easy as people make it out to be. Below are some tips to make the most of your time on social media platforms. Create a Post Schedule There’s nothing worse than not posting with enough frequency. If you only post once a month, people may forget about you. Create a schedule where you identify when you are going to post. You can also note what......

Thanks for taking on my project, it has really boosted our Web traffic and increased sales. Great work, and highly recommended!

Shane McDermott

About Local Leap Marketing

Our goal at Local Leap Marketing is to help customers find your site and provide the measured data you need to continue growing. No matter what type of business you’re in, SEO is a crucial element in keeping your brand healthy and competitive. We specialize in Web Design, Search Engine Optimization (SEO) and Social Media Marketing (SMM).