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Monday, March 28, 2016

Hurry NOW! Google is Giving Away £99

GOOGLE has just made £99 worth of photography software completely free.

You may not have heard of software firm Nik – but it's likely you are familiar with their hugely-successful smartphone photography editing suite, Snapseed.

Aside from this powerful but simple-to-use app, the San Diego-based company is also behind a slew of plugins for Adobe Photoshop and Lightroom.

Google bought Nik back in September 2012 and promptly dropped the $500 Adobe plugins – dubbed the Nik Collection – to $150, some £99.

But now the US search firm has decided to make the complete Nik Collection free to everyone.

Google made the announcement in a short post on Google+.

"Photo enthusiasts all over the world use the Nik Collection to get the best out of their images every day," the Mountain View company posted.

"As we continue to focus our long-term investments in building incredible photo editing tools for mobile, including Google Photos and Snapseed, we’ve decided to make the Nik Collection desktop suite available for free, so that now anyone can use it.

"If you purchased the Nik Collection in 2016, you will receive a full refund, which we’ll automatically issue back to you in the coming days.

The renown Nik Collection is made up of seven plugins for Adobe's popular Photoshop and Lightroom

"We’re excited to bring the powerful photo editing tools once only used by professionals to even more people now. "

The Nik Collection is made up of seven desktop plug-ins that provide a powerful range of photo editing capabilities – from filter applications that tweak and improve colour correction, to retouching and creative effects, to image sharpening that brings out all the hidden details, to the ability to make adjustments to the colour and tonality of images.

The move to make the plugins free does hint that Google might not be throwing resources at the continued development of Nik’s desktop photography suite.

But – it does mean that you can get your hands on professional grade photography software add-ons for free, which is a nice bonus.