JA Finance Park

What is JA Finance Park?

JA Finance Park, presented by Transamerica, helps students build a foundation for making intelligent, lifelong, personal financial decisions through a hands-on, realistic simulation experience. The program begins with in-school teacher-taught curriculum providing students with financial education to ensure success during the JA Finance Park simulation.

During their visit to JA Finance Park, located inside American Furniture Warehouse at 8501 Grant St. in Thornton, Colorado, students become an adult for the day and immerse themselves in a reality-based decision-making process addressing aspects of individual family budgeting, including housing, transportation, food, utilities, healthcare, investments, philanthropy and banking.

JA also offers an online version of the program. Much like the hands-on version, JA Finance Park Virtual users adopt a fictional persona, create an avatar and make fiscal decisions based on a pre-determined life circumstance, all in a virtual environment.