Covering wax services from the waist up, the Male Grooming course is ideal for seasoned wax therapists as well as complete beginners, as Carly Howarth, Education Manager for Sweet Squared, explains: “No previous beauty qualifications are required, which also makes it perfect for barbers to add facial waxing, including brows, nasal and ear waxing, to their service menu.”

Meanwhile, the new wax:one Male Intimate course is designed for experienced therapists looking to gain the higher skill level and confidence needed to offer such waxing treatments. This training, delivered on a one-to-one basis, takes therapists step-by step through male intimate waxing, from a tidy through to a full Hollywood.