Opinion: From our Readers - Heads must focus on what they do best

Not every agency head is going to be naturally gifted at expanding the
business and handling the financials.

Of course, they should have some sort of awareness of what's involved,
but instead of beating themselves up because they feel ill-prepared or
unwilling to make this their sole focus, a better plan is to hire
someone who can do all of these things for them.

Many of the agencies that have grown well have adopted exactly that
course and brought a CFO, quite possibly on a part-time basis, into the
business early on.

Trying to be a jack of all trades never really works out. There's no
reason for PR agency heads who feel most comfortable doing PR to feel
guilty.

Instead they should focus on what they do well, but ensure they have a
team of senior people in place to handle the business roles that are
essential for growth.