McGuigan's 20th Anniversary Edition

For McGuigan's 20th Anniversary Edition packaging, Stranger & Stranger was inspired by birthday cake icing. They created a stunning all white label, that uses no ink whatsoever. The design is pillow embossed on label, creating a soft and super tactile texture. They used the same printers that did their embossed absinthe label a few years ago. I love the simplicity of the overall design, and at the same time, the complexity of the label emboss detail.