What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.

Food brands are embracing online video as never before. Cornetto, Oreo and Chipotle are using YouTube, Vine and Instagram video in an innovative and creative way and are reaping the social sharing rewards.

Kmart have annoyed a section of their customer base yet again this year with their new Christmas ad that features men in boxer shorts dancing out the tune to "Jingle Bells" with some slick hip action. Kmart are refusing to pull the ad which has already attracted nearly 10 million views in 5 days.

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.

Science stuff, ginger attack cats, Cookie Monster and Unhappy Birthdays make up some of our favourite videos from the last week. We have picked the best of the bunch for your entertainment so grab that coffee, sit back and enjoy some of the footage that has or is going viral as we speak.

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.

Comedian and internet troll genius Jimmy Kimmel has revealed that he was behind the recent 'Twerk Fail - Girl Catches Fire' video that has taken YouTube by storm over the past week. He let us in on the secret on his ABC show in a video about a video that's about to go viral itself.

A look at football, the English way, and football the American way....and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.

Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand's video. A look into the automotive industry and video today.

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he's going to share with us what he saw there.

It's interesting trying to figure out "how to make a viral video." Chances are, though, if you have "viral" in mind while making a video you're probably not thinking the right way. Anyway, here's a video from Hunka Wunda (and bonus vids from Daily Grace and Nigahiga) that tell you the secrets of viral video creation.

There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.

Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares. Not surprisingly, it's important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video's life.