Care Bears Is Launching an Affordable Fashion Line for the '80s Kid in All of Us

Remember Care Bears? They're those adorable, rainbow-colored creatures that had many children glued to the TV on Saturday morning (this writer included). Not only did those fuzzy, friendly bears appear in TV specials and series in the '80s, they also had their own feature films that were popular well into the '90s.

Considering fashion's current obsession with those two decades (say hello to the return of chokers and neon), it makes sense for the industry to capitalize on the nostalgic animation. Next month, a new collaboration with Care Bears and contemporary fashion brand Boy Meets Girl will arrive at French retailer Colette in honor of the cartoon's thirty-fifth anniversary. The exclusive ten-piece collection will be available only at Colette—the Parisian store known to house some of the world’s coolest collaborations, like the recently launched Eyeko x Colette Bespoke Mascara.

But if you can’t make it to the City of Light for a quick shopping trip, don't fret. A separate collection of women’s tees, tanks, sweatshirts, and hoodies will be sold on boymeetsgirlusa.com. Think: simple black and white tees with images of the adorable Care Bears and cozy hoodies featuring the Boy Meets Girl logo on the back. Best of all, the price is really wallet-friendly, too. All pieces will retail for $70 to $115.

Sophie Elgort

The pieces from this collaboration may just be the perfect things to pair with the other late '80s-inspired pieces that recently came down the runway. Balenciaga and Yves Saint Laurent were just a few of the brands that experimented with vintage silhouettes, like extended shoulders and cinched waist, for spring 2017, while New York-based retailer Kith had us reminiscing about our childhood when it released collections featuring franchises like Power Rangers and Rugrats last year. Will fashion's fascination with the '80s and the '90s ever show signs of slowing down? Whatever the answer may be, we can't wait to get our hands on the new superadorable collection soon.