Web Experience

An optimized mobile phone and tablet experience—coordinated with traditional channels—can lead to huge lifts in conversion. Here are eight steps you can take to optimize the mobile experience, and revolutionize your mobile users’ path to conversion.[Continue Reading...]

The Adobe Marketing Cloud extends the company’s world-class content-creation tools with marketing tools that help customers understand the value of the creative content they produce, and how to most effectively drive consumer engagement with it.[Continue Reading...]

Aligning your brand with individuals’ goals and dreams will forge a loyalty that can’t be easily replaced. When you achieve aspiration, your brand can rise above competing on price point and convenience, and trade on value, quality, benefits, and prestige.[Continue Reading...]

Physical retailers would benefit from moving their clutter-bound inventory into the backroom, making room for showcasing at the front of the store and positive experiences with customers. The store of the future is really just a phenomenally well-merchandised showroom.[Continue Reading...]

By unifying its web content and digital asset management platform, Mohegan Sun has streamlined workflows while enabling dynamic, customized experiences for all visitors to its branded websites.[Continue Reading...]

Forty percent of consumers “prefer buying from retailers that cater to their preferences” through targeted product recommendations, personalized emails, and tailored offers across all channels. Personalization helps shoppers find what they like, while creating an emotional connection with your brand.[Continue Reading...]