Stephen Covey said, “Begin with the end in mind.” Before you consider an investment – whether it’s infrastructure or marketing, or the building of people capacity in your business – you need to know what you want. You need to determine...

In talking with a prospective client with years of experience under one’s belt, sometimes the solution to the client’s problem is obvious. There’s no need for them to go on and on in explanation. Why not just cut to the chase and tell them what...

Startup business owners are consumed with the tasks of selecting a name, logo, business cards, and website. “It’s all about the branding,” they say. Well, yes and no. Yes, it is all about the branding, but the marketing materials aren’t the...

How long is your cycle time between the introduction of an idea and its implementation? One of the benefits of being self-employed is that you can summon an idea in the morning, decide to try it, and then implement it after lunch on the very same day. In a larger...

What are you doing to differentiate yourself, your company and/or your products and services in your market? Don’t say “We’re particularly good at what we do” and expect it to stick. Even if you are particularly good, What does it mean to...