(from AdAge.com) Burger King's iPod sponsorship on Heavy.com has spawned a wildly popular online parody of Miramax's once infamous "The Crying Game." A viral video of a striptease ends in a twist that leaves viewers staring in disbelief at Burger King's The King mask.

Heavy.com, which also is running a promotion offering free video downloads for iPods backed by Burger King, features the faux striptease on its site. It has proven to be one of the most viral clips ever shown on the male-dominated, video-rich site.

"We've done over 4.1 million streams of that video," said Simon Assaad, co-CEO at Heavy.com. "It's a sensational hit." Read full article

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Joint Communications Corp., media strategist firm for media trends, consulting, marketing and market research located in Westport, Connecticut / New York City with John Parikhal and Chris Kennedy delivering global results for companies with a need to know "what's next" by measuring existing consumer demand, thinking different and monitoring new media trends.
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