Then earlier in June we saw a major update to the app released – aimed to improve the discovery of new friends and better manage your existing contacts. The update was fairly well received by users, with the most common feedback about the ever-so-slight logo change.

Snapchat have now accounced via their blog that their service is sending 200 million photos per day, and has raised a fresh $60 million USD in Series B financing to help growth the company and pay the bills – giving Snapchat a valuation of around $800 Million USD.

In an interesting move, Snapchat have also released a ‘SnapKidz’ version of their app for users under the age of 13. There has always been a lot of speculation (and truth) the app is used for sexting, and this feature is no doubt designed to protect a younger audience.

The Snapkidz feature as described on the their blog: “In the new iOS version, kids under the age of 13 are able to fill out the registration form, however their user information is not sent to us and an account is not created. Instead they are able to use “SnapKidz” a version of Snapchat that includes an interface for taking snaps, captioning, drawing, and saving them locally on the device, but does not support sending or receiving snaps or adding friends.”

Are you looking for a Social Media Agency or Advisor?

Our Social Media Agency, Vivid Social is a specialist advisory service that helps companies large and small across Australia plan their social media & SEO strategies and execute their campaigns with realistic and achievable goals.

Need more?

We also do web design, hosting, graphic design and general web consulting. Are you a small business and need a new website? We can build you a basic site in 3 business days. We can do everything for you - build you a website, host it, create you a logo, and of course provide ongoing support and updates. Visit our website to find out more.