When It Happens – Full Movie

The struggle to snowboard in the midwest was real and Flanel Lifestyles had to modify their approach to successfully pull off a movie this year. The lack of snow across the Midwest was frustrating to say the least. With almost no hope of producing a movie, the crew had to dig deep and get creative to make things happen. Driven by a true snowboard mentality, the crew behind When It Happens, made it happen. Trace amounts of snowfall made the terrain equal parts snow and grass forcing these guys to strap in and rise to the challenge. When the snow finally fell, the crew hit the streets hard and made When It Happens, happen.