Recent Posts in Strategy - CPC Strategy

Google answers over 40,000 search queries, every second of the day- totaling 3.5 billion searches daily. Of those, AdWords Advertisers generated $14 billion in ad revenue in 2014. Paid Search campaigns with obvious errors, holes or a lack of optimization could be draining profitability from your… > Read More

Friendly last-minute reminder that today at 11AM PST we’ll be hosting a webinar on Social Commerce 2.0. The topics covered include how retailers (including real, live examples) are tying social applications into different aspects of their store and current marketing channels to… > Read More

We’ve all seen our fair share of big companies making epic social media fails. Truthfully, they’re kind of hilarious in retrospect, but bad to downright terrible social media posts can cause more than a few headaches and really tarnish a company image…. > Read More

Gigya released a social survey about users social login preferences, based on a lead base of more than 700 brands. According to the study, Facebook is the majority social login, with Google+ hot on its heels. Check out the infographic below for… > Read More

It wouldn’t be a surprise to see the name Marsha Collier pop up if you Google ‘Social Media Guru’. Marsha is a very well-known author and blogger who specializes in helping small to medium sized businesses develop social media marketing strategies and… > Read More

You’re thinking it’s about time to launch a social media campaign, or if you’re already in the social game, you might be thinking it’s time to expand your reach and experiment with some of the new social platforms everyone’s talking about. Choosing… > Read More

Social media is playing a much larger role for many online brands and industries today. The emerging, widespread popularity of Klout, a service that measures and quantifies online social influence based on reach and engagement on sites like Twitter, Facebook and Google+,… > Read More

For those of you who don’t already know, Guy Kawasaki is kind of a big deal. He is the author of 10 best selling books, he has over 600k followers on Twitter and over 1.3 million people have Guy Kawasaki in their… > Read More