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NUREMBERG, Germany, March 2 -- EMBEDDED WORLD 2010 -- Atmel(R) Corporation (NASDAQ:ATML), a leader in microcontroller and touch solutions, today announced several new microcontroller products, tools and platforms to enable an easier workflow for designers of consumer, industrial, white goods and smart energy applications.

Atmel understands that design engineers have many requirements to meet changing market and customer demands. By offering a variety of microcontroller solutions, Atmel simplifies design flows for our customer's engineers without compromising features and benefits required to bring competitive products quickly to market. These solutions include:

-- A floating point unit (FPU) feature for Atmel's high-performance
32-bit AVR(R) microcontrollers. A FPU enhances the microcontroller's
digital signal processing (DSP) performance in applications like
audio, video and systems control. This allows a system designer to add
more advanced computational algorithms to improve an application's
throughput and precision. It can also lower power consumption as fewer
clock cycles are needed to complete a calculation. High-performance
microcontrollers are an attractive alternative to low- and mid-range
DSPs since they offer better integration, non-volatile on-chip memory,
better code protection and lower power consumption. Atmel's AVR UC3
microcontrollers are designed for high throughput applications with
their dual port SRAM, DMA controller and multi-layer high speed bus
architecture. They are also ideal for portable and battery-operated
applications with their low-power picoPower(R) technology. Continuing
its drive to make a designer's life easier, this latest innovation
targets applications in industrial and automotive control. To learn
more about Atmel's new 32-bit AVR MCUs with floating point, click the
following link: http://www.atmel.com/pressrelease/32bituc3floating.
-- Easy device upgrade path. Atmel's ATtiny4313 products are an extension
to Atmel's tinyAVR(R) product family of low-power, high-performance
microcontrollers now featuring award-winning picoPower technology. The
ATtiny4313 is a new device in the 20-pin tinyAVR family that is code-
and pin-compatible with the existing ATtiny2313A enabling a simple,
swift upgrade for consumer end products. For more information about
ATtiny4313, click the following link:http://www.atmel.com/pressrelease/attiny4313.
-- Easy-to-implement FIPs-certified microcontroller-based security
solutions that prevent cloning and counterfeiting for consumer
applications at banking- and government-security levels. Atmel's new
AT90SO4, the newest member of this MCU product family, offers a wide
range of interfaces to bring security in any system ranging from ink
and toner cartridges to computer and gaming console accessories, white
goods, batteries and chargers, MP3 players, Bluetooth earphones, smart
energy and more. Atmel is also launching its VaultIC200, a new turnkey
security module to prevent IP stealing. Based on AT90SO secureAVR(R)
microcontrollers, it offers multiple interfaces and bundled security
firmware. This easy-to-implement new family will secure an operating
system to efficiently protect brands and IP (intellectual property).
To learn more about these products, please click the following links:http://www.atmel.com/pressrelease/AT90SO4 orhttp://www.atmel.com/pressrelease/vaultic200.
-- Easy-to-design and complete portfolio of Atmel ARM-based
microcontrollers, featuring devices built around the industry-standard
32-bit Cortex-M3 (SAM3), ARM7T (SAM7) and ARM926 (SAM9) cores. Atmel's
customers can choose from around 100 products, ranging from 100 nA
ultra low-power Flash MCUs up to 400 MHz ARM926 embedded
microprocessors that run Linux, WinCE or Android. To ease application
development, all these devices share peripherals, architecture,
low-level peripheral drivers and more. In addition, Atmel's AT91SAM
products are supported by a high-quality, tightly integrated
ecosystem, providing access to development tools, operating systems,
middleware, protocol stacks, and worldwide technical support and
training, thus ensuring faster time-to-market for your applications.
To learn more about Atmel's ARM-based products, please click the
following link: http://www.atmel.com/nuremberg/at91.

Atmel is a worldwide leader in the design and manufacture of capacitive touch solutions, microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

(C) 2010 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and combinations thereof, picoPower(R), secureAVR(R) and others, are registered trademarks, VaultIC(TM) and others are trademarks of Atmel Corporation or its subsidiaries. ARM(R) is a registered trademark of ARM Ltd. Other terms and product names may be trademarks of others.