When designing professional logos for our clients, we believe it's incredibly important to stick to a few main principles. This helps us create a design that can truly stand the test of time - Read more: http://ow.ly/nXHL30l4KFn

Global trends and tastes are constantly changing as time goes by. This is why it's important to use a flexible logo design which can be easily adapted to suit your target audience - Read more: http://ow.ly/25u830l4KFj

Whilst specific colours can generally be said to make us feel certain emotions and associations, variables such as life experiences, culture, age and gender can all influence how colours affect us: http://ow.ly/xtuE30kIYLv

It's important to be original, but it's also important to respect conventional wisdom around logos. If you aren't accurately representing your business with your logo design, you're doing yourself a disservice - Read more: http://ow.ly/ld3g30kIYLu

Although the benefits we bring to our clients vastly outweigh our fees, we know that all companies have a budget to work to. As such we fix our charges at the start of the project without any further hidden costs: http://ow.ly/IqMZ30kIYLr

Keeping things simple has always been important in graphic design - but never more than it is now. Graphic designers need to consider how their designs are going to look on the increasing number of devices: http://ow.ly/Hq8R30kIYLq

A logo design should have the same impact whether it's emblazoned across a double decker bus, or printed on a business card. It should be scalable and work within different applications - Here's why http://ow.ly/uPZd30kIYLo

The London Underground logo is one of the most easily identifiable designs in the capital. Its distinctive bar and circle composition, first created in 1908 has stood the test of time, becoming a national icon in its own right: http://ow.ly/y0gr30kIYLl