FEATURE | AMERICAN PACKAGE DESIGN AWARDS
SPONSORED BY NEENAH PAPER
The American Package Design Awards is the fastest growing
of GDUSA's national competitions. The reason is simple but
profound: marketers are challenged as never before to convey
their message and promote their brand in an era of fragmented
audiences, global competition and tight budgets. Package
design and its related disciplines are increasingly the
difference makers in the purchasing decision. This competition
celebrates well-designed graphics, of course, but more
importantly the power of design to advance the brand and
forge an emotional link with the buyer at the moment of
truth. A special thanks to sponsor Neenah Paper, whose
packaging papers are ideal for making your message stand out.

NEWS
Paula Scher focuses Bausch + Lomb branding; lion logo roars
anew at New York Public Library; it's a revolutionary road
for Emily Pilloton; Converse plays with Latin American market;
Lester Beall's pioneering work lives on in new website; and
much more.