Undergraduate (BBA) Program Concentrations

Accounting

The accounting profession is growing and changing -- and Southwestern’s accounting department can help you develop skills that are critical to success in accounting. Among the most important skills you will learn is how to critically and strategically evaluate each issue you confront. Your education will not be text-book driven. You will be challenged to express and support your opinions. You will learn how to research and analyze business solutions, helping you to develop problem solving and decision-making skills.

Finance

The broad discipline of finance affects the lives of organizations and individuals. Finance students analyze how various entities (individuals, businesses, and governments) raise money, select among investment alternatives and manage their resources. Whether Southwestern’s finance graduates select a career in banking, corporate lending, portfolio management, stock broking, securities analysis, risk management, foreign exchange trading, real estate or venture capital, they will bring a strong, ethical foundation to their work.

International Business

The international business profession is the current growth area for most organizations: Large and small firms, not-for-profit organizations and the public sector. This degree will help you to maximize your career options, satisfaction and promotional opportunities in management, marketing, and finance while also enjoying the opportunities of travel and cross-cultural activities.

Management

Southwestern’s management department will provide you with a high quality educational experience so that you can develop the knowledge and skills necessary for leadership in society. We are committed to the creation and dissemination of new knowledge through active research agendas

Marketing

Your marketing degree from Southwestern will prepare you to undertake and manage the processes of developing a consumer audience and of moving a product from producer to consumer. You will explore buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.