Today’s cars, trucks and the auto industry and performance aftermarket as a whole are being reinvented, restructured and re-envisioned. Cars are quickly moving from standalone mechanical products to smart electronic products and connected smart products in what might be called Auto 3.0, the Third Automotive Revolution. Not since the beginning of the industry have we seen such disruption in how cars are designed, developed, customized, sold, serviced and owned. Vehicles drive themselves, avoid accidents and connect to their owners’ digital lifestyles. They produce lower emissions, go faster and are safer, smarter and cooler than ever.

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