The Alkaline Water Co., (WTER) and Wonder Woman Races!

The Alkaline Water Company to be the Exclusive Bottled Water Provider for Wonder Woman Races.

SCOTTSDALE, Ariz., April 17, 2019 (GLOBE NEWSWIRE) — The Alkaline Water Company Inc. (NASDAQ $WTER and TSXV: $WTER) (the “Company”), a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, today announced that it has formed a new agreement with the Wonder Woman Run Series to provide Alkaline88® water at the finish line of nine of the Wonder Woman 5K races and marathons in 2019, with an option to renew for 2020.

The Company will be the exclusive provider of bottled water at each event. The agreement entails that the Company’s logo will be featured on the Wonder Woman Run website, as well as on local pages for each race and on the bibs of runners entered in these races.

The DC Wonder Woman Run Series is produced by SON Events, together with Wonder Woman Consumer Products on behalf of Warner Bros.’ Consumer Products division and DC Comics. The events are designed to empower women, men and children to harness their inner super hero. The series launched in late 2018 with runs in five California cities. In the aggregate, the events attracted more than 10,000 participants in 2018. In 2019, the DC Wonder Woman Run Series will expand to at least 10 U.S. cities and the sponsors anticipate registering approximately 100,000 participants. To learn more about the Wonder Woman Run Series, please click the following link: https://dcwonderwomanrun.com/.

“This is a wonderful opportunity for our company to partner with an organization that we applaud. The goal of these races is to produce a nationally recognized series of running events that help people realize their inner ‘super-hero’ qualities. It is also a great marketing opportunity for us,” said Richard A. Wright, President and CEO of The Alkaline Water Company Inc. “We expect that the inclusion of our logo at the Wonder Woman races will promote the brand beyond the local reach of the markets in which the races are run,” concluded Wright.

Catapulted into super hero status with the 2017 film of the same name, which has already generated over $820 million in worldwide box office gross and untold consumer products revenue, Wonder Woman has become a role model to young people around the world. She is one of the most popular characters within the DC Comics universe and one that helps children understand the importance of self-empowerment.

About The Alkaline Water Company Inc.

The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest-growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.

About Alkaline Water Products

Alkaline88®is a premier 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the Company expects that the inclusion of its logo at the Wonder Woman races will promote the brand beyond the local reach of the markets in which the races are run.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; the fact that consumers may not embrace and purchase any of the Company’s infused water products; additional competitors selling alkaline water and enhanced water products in bulk containers, reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early-stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; competition in the industry in which the Company operates; and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Source: The Alkaline Water Company Inc.

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