All Blog Articles

“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]

We still have two months left in 2016 and we’re already trying to prep ourselves for what the next year will bring to the digital marketing world. And leading the way is Google’s Pigeon Update with its grounded focus (no pun intended!) on getting local search right. What will matter for SEO in 2017? Our […]

Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon […]

I love the ending of years. It’s time you take to reflect on all that was, all that could have been and all that definitely will be. And it’s no different for marketers. From content to social marketing and everything else in between, we’ve lived through another year of dynamic changes that have kept us […]

Great designs aren’t built by tools – they’re built by human beings, and this isn’t a cheesy pearl of wisdom – it’s a well-established fact. There’s a lot of thought, work, testing and reiterations of iterations that go into a design project before it goes live. Without a doubt, great web design is reliant upon […]

What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet […]

It is amazing how different professional web designers work and achieve so much despite the magnitude of their projects compared to the less experienced ones. They seem to have some secrets, some hidden hacks and probably some hidden insider information well-kept from the public eye. This is all owingto their many years of experience. So, […]

Mobile SEO is gaining popularity due to a rising trend of shifting from desktop to mobile. According to eMarketer, nearly 2.6 billion people that is roughly one third of the global population will use smartphones by 2018. This trend will lead to a huge impact on the behaviour of consumers worldwide. They research, ask questions, […]

I have a strange feeling that every individual working in and with social media platforms for marketing has days when they need to step back, breathe and not be overwhelmed by the sheer enormity of this beast. As marketers, we know social media is fantastic and laden with opportunities. As human beings behind the marketing […]

If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number […]