Motor Valley

MUSEUM Enzo Ferrari Modena:

The space dedicated to Enzo Ferrari, rather than a museum in the traditional sense of the word, is a fascinating, exciting event that manages to combine truly unique elements: in the futuristic 2,500 m2 pillar-free hall visitors can get close and personal with the many cars exhibited, but also experience a show that – through an immersive biopic screened using 19 projectors – tells Enzo Ferrari’s incredible life story, spanning 90 years, taking them through his various incarnations: from the child who discovered racing at the beginning of 1900 to the pilot, from the manager of Scuderia Ferrari through to the manufacturer with so many triumphs to his credit.

The counter-piece to this injection of pure emotion is the Museo dei Motori Ferrari, housed in the painstakingly renovated workshop where Enzo’s father used to work: a history within the history that enables visitors to understand why Ferraris are such unique cars.

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It is also possible to visit some of the rooms of the house where Enzo was born in 1898.
A screening room, a stylish restaurant and a Store rounding off the Modena museum’s offering.

Museo Ferrari Maranello:

“Live the dream” is the claim that welcomes visitors, promising an immersive, unique experience.

The Museo Ferrari in Maranello focuses on Ferrari’s present and future, whilst remaining deeply rooted in the Prancing Horse’s extraordinary history. A permanent exhibition dedicated to Formula 1 and the World Championship, complete with cars and a “pit stop wall” where visitors can gain an understanding of telemetry and pilots’ in-race driving behaviour, is flanked by five rooms that host themed exhibitions with wide-ranging appeal. There are many other visitor amenities besides: a cinema with looped showings of themed films, semi-professional Formula 1 simulators, a photographic set to allow them take home a personalised photo souvenir of themselves in a Ferrari at the end of their visit, the opportunity to try their hand at a genuine tyre change, big screen coverage on grand prix days, a large Ferrari Store and a warm, welcoming café.