An inside look at the life of T-Mobile's eccentric CEO, who wears only magenta and has a live cooking show

T-Mobile US CEO John Legere speaks at a rehearsal for the 2017 T-Mobile Winners Circle event. CMO Andrew Sherrard and general counsel David Miller look on.
T-Mobile

John Legere is not the kind of CEO you could pass on the street and not notice. Even if you had never seen the guy in your life, you wouldn't be able to miss the glowing magenta clothes, emblazoned with "T-MOBILE CEO."

We wanted to see what an average week in his life was like, so we had him send us photos of his recent trip to Las Vegas for the Winners' Circle event honoring top employees, as well as show us a peek of his office in Bellevue, Washington, and his home life.

Since taking the helm of T-Mobile US in 2012, Legere (pronounced "ledger") took the struggling American property of Deutsche Telekom and turned it into the country's third-largest and fastest-growing carrier. Its fourth-quarter 2016 earnings report in February again beat analysts' expectations, reporting 2.1 million net customer additions and net income 31% higher than the same quarter in 2015.

From the beginning, Legere's strategy was to radically overhaul both T-Mobile's product and culture, and part of this approach involved transforming himself into the embodiment of the brand. He managed to pull off making a wireless carrier a beloved company, as his nearly 4 million Twitter followers, whom he regularly interacts with, can attest.

We'll take a look at Legere's photos with some additional insights from him. Together, they give you an idea of what it's like to be a CEO who lives his company 24/7.

Shortly after Legere made a habit of wearing T-Mobile-branded clothing, designers and companies began sending him branded versions of their own creations. Today, Legere's entire closet is filled with magenta. "Part of my role at T-Mobile is the ability to just be myself, because I'm 58 years old and I've done very well, and I don't need to fight my way up the hierarchy with my suit and hair anymore," Legere told us.

John Legere/T-Mobile

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Legere has been an avid runner since high school, and he ran on the University of Massachusetts Amherst track team. He serves on the New York Road Runners board and has run several sub-three-hour marathons in his 40s and 50s. (That's fast!)

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Legere said he wakes up "EARLY," but not at a specific time; he usually runs on East Coast time, regardless of where he is in the world, to follow the stock market. He'll run, work out at the gym, or take a spin on his Peloton bike at least four times a week. He said he often goes running with his daughters when he's in New York City.

John Legere/T-Mobile

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Legere is often on the road, but he makes sure to bring all his T-Mobile gear. Here he is holding his custom slow cooker, featuring the Legere emoji that Twitter made for him last year.

T-Mobile

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Why the slow cooker? Each week, Legere hosts a 10-minute Facebook Live segment called "Slow Cooker Sunday" in which he puts together a quick meal and answers viewers' questions. His latest one was viewed more than 600,000 times.

Legere's office is filled with gifts — which are often magenta.

His desk is also home to the Legere Doll, a plush version of himself that often makes cameos on Legere's social media and in T-Mobile TV commercials.

John Legere/T-Mobile

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Some more office decor.

John Legere/T-Mobile

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Legere also has a T-Mobile Segway, which he's taken around the office for a spin.

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Legere made sure his transformation of T-Mobile included getting his leadership team to follow his lead. Their meetings don't look like a bunch of suits in a bland room.

Ron Wurzer/AP

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When he arrived in 2012, Legere decided that to revamp the company's culture, he needed to make himself known to as many of his 50,000 employees as possible. He keeps a color-coded list of the country's 18 major call centers and has visited each at least five times to give talks and check progress. Before he leaves, he takes a round of selfies. Here's one from Atlanta.

John Legere/T-Mobile

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Legere built his public persona by giving high-energy presentations, often dropping a few F-bombs at the expense of T-Mobile's main competitors, Verizon and AT&T. All of this, however, is practiced. Here he is studying notes ahead of the 2017 Winners' Circle event, which he said he considers one of his favorite events of the year. He's accompanied by a Starbucks iced coffee, which his colleagues always see him with.

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At Winners' Circle, Legere offered either T-Mobile Vans high-tops, a T-Mobile jersey, or $100 cash to employees who would sing their question to him. T-Mobile told us that the Legere Doll would never be up for grabs: "The doll is coveted by many — and only one exists."

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Since Legere took over, T-Mobile has seen its share of superfan employees — like this guy, a Winners' Circle award-winner whose custom T-Mobile apparel rivals Legere's. Legere called it a "mangenta moment" — spelling intentional — and that he "may have been outdone."

T-Mobile

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Legere has home bases on both sides of the country: in Washington, near T-Mobile's Bellevue headquarters, and in New York City. Here he is kicking back in his Washington home after a long day. Legere said he "believes in long work days" because he loves his job.