Since being founded in 2006, The Great Escape has been firmly established internationally as the leading event for showcasing new music. Taking place in Brighton over 3 days in May, The Great Escape kicks starts the festival season, introducing 16,000 music lovers to the key artists and sounds of the year. With over 450 bands playing in 30 venues over 3 days, The Great Escape is the key date in the music calendar. In addition to pre-publicised performances, impromptu street gigs spring up all over town. The Alternative Escape, numerous club nights, label parties, industry showcases, unique collaborations and outdoor gigs all add to the festivities.