The England and Wales Cricket Board (ECB) "has launched a digital campaign to promote interest in the forthcoming Ashes Test match series between England and Australia," according to Alex Brownsell of MARKETING MAGAZINE. The series, sponsored by financial services company Investec, begins at Trent Bridge in Nottingham on July 10. To drive greater engagement, the ECB is calling on sports fans to "#RISE for England." Fans tweeting messages of support using the hashtag #RISE or posting on the ECB’s Ashes microsite, "will be included on a 'Wall Of Support' in the England team room before the start of each of the Ashes Tests" (MARKETING MAGAZINE, 6/28).