For all your commuters out there, you might be interested to know about a new online store called CycleStyle, which sells stylish clothing and accessories for the urban cyclist. There's no scary lycra or flourescent outfits inside, just lovely things for people who like to get around the city on their bike.

term “neo-biker”, new bikers that have not ridden on a regular basis since they were kids. Maybe they have an entry level mtb hanging the garage or still have that 10 speed from the early 80’s lying around and want to start leaving the car behind for shorter trips or commuting to work because of the gas prices. Maybe they don’t own any bike and haven’t since they were 12. these non-enthusiasts are the estimated 20 million Astralians that are not considered active cyclists. the current bikes and messaging of the bike industry are not speaking to the needs and wants of this audience.
We need to be careful though to not overestimate what we (the industry) see as necessary to start riding. Helmet, shoes and gloves seem pretty reasonable to an enthusiast, but to the new biker who wants to just move around town, cost and a sense of style are very important potential roadblocks. Maybe just a bike and a lock to keep it simple and cheap.

Yes, VANMOOF will arrive in Australia 1 August!
We are a young ambitious Dutch company that originated out of love for bicycles and hunger for change. At VANMOOF we pursue only one goal: help the ambitious city dweller worldwide move around town fast, easy and in style. We stripped the traditional Dutch bike from redundant hoo-ha that can only break or frustrate and added innovation instead. The result? Simplistic striking bikes so smooth that they fit your demanding cool-factor and yet so functional they make you go to work whistling. The no-nonsense VANMOOF bike is unbreakable and the ultimate urban commuter tool. Be aware cause we shake the unshakable! www.vanmoof.com.au