BLOG-INDEX

For her one year blog-iversary, the owner of Brandi's Foodie Diary wanted to officially launch her brand with a new logo and blog site, and Captivating Creations was more than happy to help. Using an afro-centric theme with pops of color, we provided Brandi's Foodie Diary with a logo they could be proud of, with an emphasis on what else....FOOD!

Brandi desired a logo that would stand apart from other food bloggers, as well as, incorporate her love of geometric patterns. We chose to incorporate simplified African tribal patterns within her logo, which helped to make bold statement, while not overpowering the logo design.

Once we finalized the logo, we also created a new blog site, highlighting the secondary mark and incorporating the same bold color palette to provide cohesion across her brand. Take a look at the images below, and let us know what you think!

Below the images, check out a brief interview with the owner of Brandi's Foodie Diary

CLIENT SPOTLIGHT

After the collaboration, we decided to ask the owner of Brandi's Foodie Diary, a couple of questions about the branding process.

1. What is unique about your business?I give honest opinions about everything Food and Drink in the DFW and beyond from the urban millennial perspective. Not only do I give reviews, but I also provide a glimpse into my personal diary of life experiences.

2. What is your favorite food?I'm a true foodie. Narrowing down my favorite food is a pretty impossible task. One of the best things I ever ate was Sticky Toffee pudding at a local pub in London. I was surprised to find something I really liked because most of the food in London was pretty bad lol.

3. How was your experience working with Captivating Creations?Working with Captivating Creations was a great experience. I was able to verbalize my vision, and that vision was visually brought to life. I gave feedback on the tweaks I wanted, and by the end of the process I had a beautiful logo that I still continue to receive compliments about.

4. What’s your favorite part of your new look?I love the colors and prints incorporated in my new logo. They give off the Afro-centric vibe that represents my style, but it's still relevant to my brand.

5. What advice would you give to someone considering a brand/rebrand?If you are considering a new brand be open. You might have something in mind that is really near and dear to your heart, but be open to feedback. At the end of the day you aren't creating a brand for personal enjoyment alone. You're creating the brand to reach others. Feedback will allow you to keep yourself abreast of what your audience will be drawn to so you can find the compromise between your personal desires for your brand and effective changes that need to happen for success.

7. What’s next for your business?I am expanding my brand beyond the DFW area. I have recently highlighted restaurants and events in NYC and New Orleans and will be expanding to other areas as well. Be on the lookout for more travel and life posts as well.

I'm excited to share the new logo for Impeccable Faces by Ronnika Williams. Ronnika came to Captivating Creations requesting a look for her company that would be bold and contemporary. We worked together to define her color palette, brand mood and the inspiration that would be the backdrop for her company's image. We are very pleased with the outcome and look forward to all the beautiful faces that will be graced under the Impeccable Faces brand.

It was important in the color selection process to choose colors that exuded a bold but feminine flair. Pink and purple were chosen because they are associated with creativity, warmth, individuality, sensitivity, and a hint of assertiveness. A perfect makeup application helps to give that extra boost of confidence, and that was our intention with the logo for Impeccable Faces...bold and confidence boosting. We achieved this by using a feminine, but modern font and placing the focus on being impeccable! Take a look below at the brand process and the final logo reveal.

Below the images, check out a brief interview with the owner of Impeccable Faces, Ronnika Williams.

BRAND INSPIRATION & COLOR PALETTE

LOGO CONCEPTS

We provided four varying logo options for Impeccable Faces to select from as the new face of their brand. The final selection was also used as a base for their secondary logo, which will be used on their social media platforms and watermarks.

LOGO

CLIENT SPOTLIGHT

After the collaboration, we decided to ask the owner of Impeccable Faces, Ronnika Williams, a couple of questions about the branding process.

Anthony Farmer, lead counsel with Farmer Law Group approached us to create a brand that would exude reliability. As a firm focused on criminal defense and civil law, the firm's new logo needed to position them as strong in their approach to defense, but sensitive and compassionate to the needs of their clients. Willing to get in the trenches to provide great service and provide the best possible outcomes.

The perfect color palette is essential in establishing the brand message you want your clients to remember and promote. We selected black, white and red, which represent strength, formality, and goodness. Take a look below at our branding process and how the logo elements evolved into the final design.

Brand Inspiration Board

Logo ConceptsWe provided five varying logo options for Farmer Law Group to select from to be the new face of their brand. Incorporating their brand colors and strong icons that can be used separately from the primary logo.

Welcome to the all new Captivating Creations website! We are happy you decided to drop by our little space on the world wide web. Our new look has been a long time in the making. The aim was to create a more fun and energetic brand, which better describes our style and identifies our approach to design.

As designers, sometimes the hardest client to design for is yourself. With this in mind, we solicited ideas from DJ Newman with Newman Design to collaborate on our new look. We're pleased to debut our new look, and offer sincere thanks to Newman Design for the great ideas, and ultimately a logo that represents us well!

We would love to hear your thoughts on our new look and the new site. As always, we are ready to serve you for all your design needs to help you present your best face to clients, industry partners, and everyone in between. Come join the fun at Captivating Creations, where AMAZING happens! Take a look at the beauty we were able to create with the help of Newman Design.

Selecting the DesignAfter reviewing initial concepts, we combined ideas from a few of the concepts to begin crafting our final identity. In this phase we finalized the icon and continued to dial in on the perfect color combination.

Final logoThe final logo design was a huge shift from our previous logo and a renewed focus - shifting from custom invitations - to brand identity, graphic design, and print media.

And then comes stationeryAfter completing the logo design process, we moved forward with the design for our business cards and letterhead

A Moment with the Designer

After the collaboration, we decided to ask Lead Designer DJ Newman a couple of questions about the process.

1. What is the name of your business and what is one thing that makes you unique?Business name for now is Newman Designs, however I plan to change that in the near future. I'm in the process of rebranding. What makes us unique is the fact that we really don't focus on trying to be good at everything in design. We've learned to focus on what we do best and that's branding.

2. How was it designing for a fellow designer? Was the process different from other clients?There's always extra pressure to design for those who understand and design well. There's a voice in your mind that wants to wow them! But I didn't want to over think it. I just wanted to present what I thought was cool at the end of the day and that's the same approach I generally take with all clients. Either they like it, or I'm not the guy for the job. Grateful they liked it. Lol.

3. Where do you find design inspiration?I gather inspiration from design books. I surf the shelves at Barnes & Noble and the Half Price book store. I also love to visit a few design blogs. Mr. Cups blog at www.graphic-exchange.com is one of my favs.

4. When you're not designing, what occupies your time? Do you have any hobbies?When I'm not designing I am usually tied up with the family. There's never a dull moment. When I get a chance to do my hobbies I enjoy playing the drums or painting. It's a big stress reliever.

5. If you weren't a graphic designer, what would be doing?If I weren't a designer I'd be painting; hopefully having shows in galleries, playing the drums around the city, or running a homeless program.