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Market SpecialistRealMed

THIS JOB HAS EXPIRED

GENERAL DESCRIPTION

The Market Specialist is responsible for increasing the volume of health care transactions submitted to the Availity Web Portal by increasing the utilization of the Availity web portal for electronic data interchange (EDI) by health care providers. Increased transactions occur through sales, service and product deployments relating to the market launch efforts of the company and its products and services. Linking market knowledge with the company?s capabilities, the Market Specialist maintains relationships with Tier 2 health care providers within an assigned territory for the purpose of promoting the adoption and increasing utilization of Availity services. Incumbents spend a majority of their time in the field calling on health care providers and Focuses on acquiring new customers while retaining and growing an existing installed base of customers. The Market Specialist has superior customer service, marketing, project management, interpersonal, and communication skills. Incumbents directly assist management by developing and organizing division wide marketing plans, accepting special project assignments, and mentoring less experienced team members.

KEY RESPONSIBILITIES

Develop Marketing Plan and Monthly Targets

Develop a thorough understanding of Availity?s corporate positioning, product line(s) and the role the company?s solutions play in a customer network
Know the Availity ?story?
Know the assigned territory
Identify and analyze customer needs for purposes of determining appropriate solution fit in assigned market territory
Determine high volume (number of health care claims) and high value targets within a specified geographic territory
Analyze effectiveness of various market channels and channel management strategies
Build key account and partner profiles
Conduct onsite meetings with key Tier 2 accounts within assigned territory
Develop, plan, and help implement major market initiatives for all product territories
Develop and gain approval of a ?go-to-market? plan and associated monthly goals for driving adoption and utilization of Availity products within the assigned territory in conjunction with department managers and directors
Prepare and deliver large group presentations about Availity products and services
Prepare reports of marketing effort results and accomplishment of marketing goals to management and other team members
Mentor other team members (as a Subject Matter Expert) and assist in developing effective marketing plans

Manage accounts by building relationships with clients, providing support to clients for problem resolution, and ensuring that client is satisfied
Build ongoing relationships with key decision makers at target accounts
Track ongoing customer activity and behavior and proactively take action when user adoption drops below desired threshold
Develop and implement specific strategies for key account development and maintenance
Continually look for and pursue cross-sale opportunities for Availity new products and services
Assist via lead roles in the migration of accounts from Health Plan portal to Availity?s portal where applicable

WORK EXPERIENCE & SKILLS (Required)

6-9 years of work experience in some or all of the following fields:
Health care Provider Relations
Electronic Data Interchange transactions
Medical Practice Management
Medical sales
Health care insurance industry
Strong customer relationship management and collaboration skills
Ability to structure work priorities/assignments and work independently
Superior small and large group presentation skills
Proficient in the use of Microsoft Office software products, specifically Power Point, Word, and Excel
Ability to maintain effective communication with management regarding development within areas of assigned responsibilities including submission of status reports
Ability to work independently under minimal guidance. Strong focus on accountability for marketing and sales efforts
Ability to work under pressure and maintain professionalism in a fast-paced environment
Must be flexible and embrace change
Organizational efficiency and multi-tasking skills
Excellent written and verbal communication skills
Ability to establish and maintain effective working relationships, supporting the direction of the organization
Demonstrated ability to use discretion and make sound decisions