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On the third Wednesday of each month, BBVA Innovation Center will host Design Wednesdays, a year-long conversation about the power of design to transform business, featuring keynote speakers, panel discussions and workshops.

Design really is a Product Manager's best friend! Don't believe us? Come to the next monthly BBVA Design Event and let Alex Samano, entrepreneur, Co-Founder and CEO of Life Dreams, Inc, convince you.

Here are the a few of the questions that Alex will address:

- What does a Customer/Market centric framework for Product Innovation look like?

- What is Design from the perspective of a Product Manager?

- Where does Design fit in the Product Innovation process? - What business problems does design solve?

- How to make a designer your 'best friend'?

The event will conclude with a cocktail on our lovely terrace.

Please come and join us for an evening of interesting conversation and socializing!

Marta Javaloys de la Torre

Alex Samano

Alex is an entrepreneur and Co-Founder and CEO of Life Dreams, Inc. a Personal Finance startup based in Seattle, Washington bringing financial planning to the mass market. He co-founded Life Dreams after 8 years building new ventures for T-Mobile USA. Alex has launched over 20 mobile apps (even before Android or iOS existed) including the first calling app for Facebook, and one of the first Connected Home platforms in the world. This work led him to over 25 patent filings and numerous articles in TechCrunch, WSJ, The NYT, and many others. He has raised over US$38M for 6 different ventures that delivered over $670M in annual revenues. On the side, Alex is a mentor for TechBA Seattle an incubator focused on promising technology companies in LATAM, and a volunteer instructor for Financial Beginnings, a nonprofit providing finance education to youth and young adults in the Pacific Northwest. Alex holds an MBA from the Kellogg School of Management and a Bachelor of Science in Industrial & Manufacturing Engineering from Oregon State.