Popular Chinese Search Engine, Baidu, To Better Label Search Ads

The Wall Street Journal reported that the very popular chinese search engine, Baidu, will be testing a better labeling and differentiating the paid results from the organic results. The article said, "The company has begun testing a new model for advertising that will place paid advertisements on the right-hand side of its page."

One member feels like Baidu has nothing to lose. He said, "The revenue hit is what has/will prompt changes, not public pressure. Often times public pressure is good, it draws attention and generates income on its own, but when the dollars start to fade it's time to change. I wonder how much of a black eye will linger in a year, if any."

It is about time, like many of the members think. We will see if it lasts and if it will make a difference in Baidu's ad income.