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After Record-Setting Order Growth in Miami, Instacart Expands Its On-Demand Grocery Delivery Service Into Northern Miami-Dade County

Company Originally Launched in Miami on May 19; Instacart Already Has Hundreds of Personal Shoppers Servicing the Miami Area

MIAMI, FL--(Marketwired - Jun 23, 2015) - Instacart (www.Instacart.com), the fast-growing grocery delivery service whose workers hand pick and deliver items from trusted local stores, announced today that it has experienced record growth in its Miami zone, and has expanded the service into Northern Miami-Dade County. Beginning today, customers in Northern Miami can order from Whole Foods Market, Costco, Winn-Dixie and Petco stores and have everything delivered by Instacart in as little as one hour. Instacart customers do not need a Costco membership.

Instacart expanded to Miami -- its 16th city -- on May 19, and Instacart Southeast General Manager Nick Friedrich said growth has shattered all previous Instacart records. "We had thousands of people sign up for Instacart service before we'd even launched. Within two weeks that number had increased by 6-7x, and it's continued to grow," said Friedrich. Instacart now has hundreds of Personal Shoppers servicing the Miami area. "Instacart demand in Miami has exceeded even our very high expectations. As a result, we decided to accelerate Instacart's expansion into Northern Miami, with more to come. We're really excited to expand our presence and serve a larger part of the community."

Additional neighborhoods being served by Instacart as part of the expansion are: Golden Glades, Surfside, Sunny Isles, Aventura, Ives Estates and North Miami Beach. The company was already serving the downtown Miami, Coral Gables, West Miami and Miami Beach areas. For a full map of Instacart's Miami-area coverage, visit https://www.instacart.com/locations/northern-miami-dade.

Originally launched in San Francisco and since expanded into many other cities, Instacart has fundamentally changed the traditional grocery delivery space by connecting customers with Shoppers and Drivers who shop for and deliver grocery orders providing their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses, trucks and full-time drivers. In January 2015, Instacart was named "America's Most Promising Company" by Forbes magazine.

New customers can open an account at www.Instacart.com, and get free delivery on their first order of $10 or more. Instacart also offers Instacart Express -- an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99 per year.

About InstacartInstacart allows people to order groceries online by connecting them with workers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 16 cities across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Fairway Market, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.Instacart.com.