Press Releases

JAKKS Pacific Debuts Exciting Line-up of Plug It In & Play TV Games at the 2006 CES ShowStoppers; New Titles from Award-Winning TV Games(TM) Line Combine Top Entertainment Properties with Innovative Technology

MALIBU, Calif.--(BUSINESS WIRE)--Jan. 5, 2006--JAKKS Pacific,
Inc.® (Nasdaq:JAKK) is introducing new titles from the Company's
award-winning Plug It In & Play TV Games(TM) line tonight at The
International CES ShowStoppers Media Preview in Las Vegas. The new TV
Games(TM) titles slated to launch in Spring of 2006 include those
based on popular children's entertainment properties such as "Winnie
the Pooh," "Scooby-Doo," "SpongeBob SquarePants" and "Disney." JAKKS'
TV Games are innovative Plug It In & Play(TM) gaming units that
contain multiple themed games in each unique controller.

"Quality content, today's most popular children's and lifestyle
properties, innovative yet simple functionality and an affordable
price point have been the key to the success of our TV Games
products," stated Anson Sowby, Director of Marketing for TV Games,
JAKKS Pacific, Inc. "We are excited to give the press a sneak peak at
some of our newest titles at the CES ShowStoppers event again this
year."

2006 TV Games(TM) Titles at ShowStoppers:

Disney II TV Games(TM) continues the magic created by one of
JAKKS' top-selling titles, Disney TV Games. All new characters
are included in this sequel to one of the most popular TV
Games titles of all time. Each player will get the chance to
play 5 new games, each featuring their favorite Disney
characters including Donald Duck, Goofy and Minnie Mouse.

Winnie the Pooh TV Games(TM) lets gamers walk with Pooh as he
travels with his good friend Piglet through the Hundred Acre
Woods, spreading happiness all along the way. Winnie the Pooh
is featured in each of the 9 mini-games, which teach children
the message that happiness is best achieved when you make
others around you happy.

Scooby-Doo TV Games(TM) has Scooby at it again in another zany
mystery adventure. The 5 original games featured in the
controller that looks just like the Mystery Machine range from
driving action, side scrolling platform and more.

JAKKS keeps the classic gaming trend hot with Super Pac-Man TV
Games(TM), a compilation of every gamers' favorite Pac-Man
based games. Super Pac-Man TV Games is a follow-up to Pac-Man
TV Games(TM), one of the best-selling TV Games titles of all
times. Five games, including four new Pac-Man games and the
original "Pac-Man," are contained in the controller, which
looks just like a videogame arcade.

JAKKS also offers TV Games products for all ages with titles
such as Wheel of Fortune TV Games(TM). Gamers can buy a vowel
and solve the puzzle or play the Mystery Round. The controller
even features a wheel that players actually spin, just like
contestants do on the show!

The Plug It In & Play TV Games® products are gaming systems that
contain multiple games in one single controller. All that is needed
are batteries and a TV -- no videogame consoles are required. Simply
plug the TV Games(TM) unit into the A/V jacks of any standard
television set, turn it on and play! The lightweight, compact,
all-inclusive controller houses a combination of videogames with all
of the hardware and software built right in. This technology allows
gaming fans to enjoy a number of videogames with just one single
purchase.

The TV Games(TM) GAMEKEY(TM) expansion pack is the next-generation
innovation for the award-winning TV Games product line. GAMEKEY
expansion packs offer users the opportunity to add more games made
exclusively for their favorite TV Games controllers and will cost
significantly less than the price of a TV Games unit.

JAKKS' new TV Games titles will launch in the Spring of 2006 for a
suggested retail price of $19.99, with GameKey titles retailing for
$9.99. For more information on the entire JAKKS Pacific's TV Games
line, please go to www.tvgames.com.

This press release contains forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about
JAKKS Pacific's business based partly on assumptions made by its
management. These statements are not guarantees of future performance
and involve risks, uncertainties and assumptions that are difficult to
predict. Therefore, actual outcomes and results may differ materially
from what is expressed or forecasted in such statements due to
numerous factors, including, but not limited to, those described
above, changes in demand for JAKKS' products, product mix, the timing
of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses.
The forward-looking statements contained herein speak only as of the
date on which they are made, and JAKKS undertakes no obligation to
update any of them to reflect events or circumstances after the date
of this release.