Philips' Dietmar Thomas has said "So for the first time, people don't need a system to spread the light, the system is, so to say, built in". Thomas showed off a prototype for an OLED window that is see-through during the day, but at night is capable of lighting up.

Better yet, Philips say that the products you see in the video are actually made of commercially-available components. Unfortunately, the prices are still high at around $556 for a 3-panel starter kit, which are going to push most people away for now. But, Thomas is confident that within the next five-or-so years, we'll see prices drop to mass market levels, "so everyone can buy OLED systems at Ikea, for example".