The most fascinating aspect of the NH Primaries is the remarkable access that an ordinary citizen has to the candidates. It’s not difficult to meet them, ask a question, and perhaps pose for a selfie. Being a civics geek with a deep interest in the marketing aspects of the U.S. Presidential election cycle, I enjoy attending primary events.

I wrote a detailed post on my blog offering my marketing observations on the New Hampshire primary as a result of having participated in candidate events with Hillary Clinton, John Kasich, Marco Rubio, Bernie Sanders, and Donald Trump.

The most important lesson: While each candidate is focused both online and offline marketing, there is a missing element of packaging the physical and the virtual together to generate even more attention.

For details on each candidate's marketing and a bunch of other photos including my #epicselfie with the Big Dog himself, Bill Clinton, please check out my latest blog post.

Peter Palme: Hi David, I am reading your latest Version of The New Rules of Marketing and PR. I am so thankful for all your valuable advice you are sharing in your book. You inspired me to update my Google Puls Profile. Now looking at your Google Plus Profile I notice that your last share is about 6 months old. Is Google Plus in your opinion still relevant or lossing in importance? Thank you. Best regards, Peter

Yodi Collins: +David Meerman Scott I am all over this story! I found your article to be on point. Miley owns her image without embarrassment, something I have come to respect. She is a powerful franchise in her own right.

The content of the course includes 8 lessons with a total of more than 40 videos and 8 downloadable infographics.

Best of all there is a step-by-step action plan for how you can learn the art and science of newsjacking to generate sales leads, add new customers, get media attention, and grow your business - all at no cost and with little effort.

Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company.

Since that post, many people have asked if newsjacking works for other organizations such as business-to-business outfits, nonprofits, and consultants. Some people have been skeptical about the applicability outside of consumer brands.

The answer is YES – newsjacking works for all kinds of organizations! And in the Master Newsjacking course, which I’ll release next week, I share how all sorts of people have implemented newsjacking to grow their businesses.

“Newsjacking has allowed our Southern California law firm to expand its sphere of influence from local to global,” Mitch told me. “Our newsjacking efforts have resulted in expanded audiences and relationships we never before thought was possible. Interviews, commentary, and in the end, new clients and cases are the happy result of our newsjacking efforts. To make sure you go about newsjacking the right way, follow the advice of David Meerman Scott and get ready for the ride of your life!”

The Master Newsjacking! course

For the past five years I’ve taught the newsjacking technique to hundreds of live audiences in over 20 countries. There’s no doubt that newsjacking works in markets around the world.

I’ve taken everything I’ve learned over five years and built it into the Master Newsjacking! course which will sell for a small fraction of my fee to deliver the information live.

Next week I’m launching the course. It includes an action plan to:- Generate sales leads and add new customers. For free!- Get media attention. With little effort!- Grow your business. Faster than ever!

Watch for the launch announcement next week. I’ll be making a one time offer to get the Master Newsjacking! course at a significant discount.

As always, please let me know if you have any questions of comments. Thank you for your interest.

Generate sales leads and grow business with new Master Newsjacking course!

Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course.

Wow! The response was overwhelming. I received well over a hundred questions, ideas, and suggestions on social networks, email, and as comments on the blog post. Thank you! This feedback has helped me a great deal as I’ve been putting the finishing touches on the course.

When I first started the newsjacking movement back in 2011, I focused on the strategy of getting your ideas into news stories. My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines and in broadcast stories on radio and television.

But as I’ve spoken with hundreds of people who have learned the art and science of newsjacking from me, I realized that many of them were generating sales leads, adding new customers, selling products and services, and growing their business — all from newsjacking!

For example, Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to drive spectacular business growth. “David, after you taught me the breakthrough concept of Newsjacking, I was able to grow my CashForPurses.com business from literally 0 to over 8,000 customers in a little over six weeks,” Trent told me. “This resulted in six-figure revenue in a very short time, as well as major media and venture capital attention.” Read about how just one of Trent’s newsjacking efforts generated $250,000 in new business.

Many other people have shared how newsjacking has grown their business too and I showcase them in the Master Newsjacking! course. In the online course, I’ll show you step-by-step exactly how to implement the ideas of newsjacking.

In Master Newsjacking! You will learn how to: - Generate sales leads and add new customers. For free! - Get media attention. With little effort! - Grow your business. Faster than ever!

In a few days, I’ll be publishing a video that provides other examples of people who have successfully implemented the newsjacking strategy. I’ll also provide details about the launch of the Master Newsjacking! course which is coming next week.

Please let me know if you have any more questions or comments as I put the finishing touches on the program! Thanks so much for your interest.

For the past six months I’ve been working on an online course called Master Newsjacking! and am close to finalizing the content. I’m excited that the course will be released in December.

The Master Newsjacking! course builds on the newsjacking movement I pioneered five years ago.

In speaking and writing about newsjacking I’ve learned a great deal about how newsjacking generates sales leads and grows business. Newsjacking is more than just reaching the media! That’s what the online course will teach.

As I’m finalizing the Master Newsjacking! course content, I could use your help.

I want to make sure I’m covering everything. What are your top questions about newsjacking? Is there anything specific you want me to cover?

Any thoughts appreciated. You can provide your ideas in any way you like – via social media or you can contact me directly.

Thank you.

Melanie Cahani: Hi David - I'm sure you've already thought of it but I would definitely want to know a rough guideline around when it is too late to newsjack?

The new 5th edition of The New Rules of Marketing and PR is now out in the USA!

he New Rules of Marketing & PR was originally published in the first edition way back in 2007. That’s like half a century in dog / internet years.

When I first wrote the book in 2005 and 2006, Twitter didn’t exist and Facebook was only on college campuses (you needed a .edu email address to join). Now we live in a world with Periscope, Instagram, Newsjacking and all sorts of other ways to reach buyers so I’ve updated the book once again.

When the first edition came out, there was a huge amount of skepticism about the ideas I wrote about. Many people in traditional advertising agencies and public relations consultancies were downright hostile to the new world of reaching buyers directly.

Thanks to you, the book became an international bestseller. Tens of thousands of us realized almost a decade ago that there was a new and better way to reach buyers. The first edition was six months on the BusinessWeek bestseller list and since then the book sold more than 350,000 copies in English in the various editions and is now available in over 25 languages from Arabic to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. We filmed the Newsjacking section of my talk and broadcast it via my @dmscott Periscope account.

Newsjacking! David Meerman Scott presents at Tony Robbins Business Mastery

On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be on the stage. Today, Donald Trump leads the polls by a wide margin.

As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.

There’s no doubt that these pundits are underestimating Trump’s power as a real-time communicator.

Scott Lewis: Would be good to compare follower engagement (retweets, favorites) and sentiment (all @mentions, not just followers) and duration of follows (from celebrity apprentice days or good growth velocity since candidacy?) for a better rounded picture. Sheer quantity of followers is meaningful but velocity, engagement and sentiment tell a fuller story. I'd expect Trump's social media mentions to be high right now as derivative of his high news/media mentions. Not sure sentiment would score net positive though but how much of the negative will vote Democrat regardless and what is the sentiment among those that might / will vote other than Democrat?