Like this song a lot same as the others, but they're releasing too many songs off of it.

I don't know... I think, if you like at it as a member of the Alk3 camp, with the way albums leak coupled with the fact that this is their ninth album I'd assume they're figuring the core fans have already pre-ordered. I know their Kings Road site is sold out of tshirt/LP/EP bundle pre-orders... So...
I would think they're looking at it like this: any exposure above/beyond the folks who have pre-ordered and bought their tickets for the tour is gravy.
They're spreading out the song releases through different sites: youtube directly then Spin then Alt Press.
Probably not a bad move on their part.