Frequently Asked Questions

What is the HoLa Festival? ¿Qué es el Festival de Hola?

The HoLa Festival is a celebration of diversity and a cultural salute to our East Tennessee community. The festival is part of the local celebration of Hispanic Heritage Month. It is an invitation to the general public to learn and enjoy the best of our music, food, arts, crafts and so much more! Hispanic Heritage Month has been celebrated since 1968 in the United States. This year marks the 15th edition of the HoLa Festival. Bring your chairs and comfortable shoes--there will be a lot of dancing!

Where can I park? ¿Dónde me puedo estacionar?

There are many parking places under the Viaduct on Jackson. There are large free parking lots in Magnolia and the Old City. Parking is free at the city owned Market Square Garage, Locust Street Garage and State Street Garage.

How much does it cost? ¿Cuánto cuesta la entrada?

There is no admission fee. However, we request that you bring a can of beans or a bag of rice per person to benefit Second Harvest Food Bank. There will be marked bins near the HoLa Information tent, where you can deposit your donation. Food and drinks will be for sale. There is a small fee for some of the children’s activities.