Objective-
This study empirically examines the incidence of CEO dismissal in Malaysian Public Listed Companies (PLCs).

Methodology/Technique
Logistic regression is used in this study to estimate the relationship between firm performance, corporate governance and CEO.

Findings
The result shows the impact of evaluation SPMS to solve the market place error and also ability of executives' level of management to solve the behaviours issue in business organization.

Novelty -
This paper study on the type of CEO turnover which segregate the type of turnover into forced and voluntary turnover. This research idea has limited finding globally as previous research on CEO turnover do not separate between forced and voluntary turnover