I would choose Tide to wash my shirts because it surprise me with its whiteness. With bonux, it hides stains than removing it. I'm not sure how the company allowed these ads to be published because this is destructive to the brand. With the first impression such as mine (mass consumer), it is never effective to tackle such brand in a negative manner. I would agree if the patches turn to white.

but i think it says : REMOVING stains got easier..so bonux here "removes not hides"....and i think they used the "HIDING with badges" because there wasn't a detergent capable enough to remove it..so take some notice here..

I think it's a flaw where people interpret an ad to a negative story. We don\t think the same anyways and creatives should take this into consideration not just to come up with something different. But it is ok, life is about endless learning anyways,

I love it!!
Finally a practical solution to the stains Bonux is useless against!

SN. Removing stains?!? Easier?!? Patches don't remove stains, they hide them. Have you ever sewed a patch on a shirt before? Far from easy!! That's with respect to the selling line. As for the concept, if you want to use a visual metaphor, find one that doesn't offer a negative misinterpretation. This visual seems to demonstrate what I should do after Bonux fails to remove the stain. It's not a metaphor a bad simile.