Be Proactive. Get Influencers on Your Side.

Tools like Google Alerts or Buzzsumo can help you monitor what people are saying about your brand on social media and online in general.

If they’re fans, don’t just smile and stand idly by; Connect. Get their feedback. Make sure they have the absolute best experience possible and stay loyal advocates.

If they’re annoyed or displeased, still connect. Perhaps there’s something they’re seeing that you’re not, and could get you back in their good graces.

Perhaps if Snapchat had connected earlier and tested its new design with prominent users like Kylie Jenner, they could’ve avoided the user backlash and stock effects.

But today, there’s no way of telling. My advice to Snapcat and to you: get in on the conversation around your brand now. You too can influence the outcome.

Tell us what you think! Did Kylie’s tweet really have something to do with the SNAP stock fall?How are you using influencer marketing at your organization? Is there a monitoring tool you’ve seen particular success with? Let us know in the comments section below!