It arrives as part of an expansion to Sky’s streaming video service app Now TV. As announced yesterday, Sky is for the first time offering accessing to its sports broadcast on a non-subscription basis.

Now TV users, whom can access the service on Xbox 360 (proving they are a an Xbox Live Gold member) as well as PC and tablets, can now elect to pay a one-off fee of £9.99 to access Sky’s six sports channels for 24 hours.

That’s a lot more expensive than subscribing, of course, but for those who don’t want to commit to a monthly contract and just want to access a particular football match or F1 race, it’s potentially a good deal.

Sky Sports’ roster includes Premier League and Champions League football, all 19 Grand Prix races, rugby, golf, tennis and the Ashes.

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