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November 30, 2009

New Moon Box Office Update

The Twilight Saga: New Moon collapsed in its second weekend, as expected after the fan frenzy of its first weekend, but still narrowly led Thanksgiving weekend with $42.9 million for a whopping $230.9 million total in ten days.

Running on the sheer momentum of its massive opening, New Moon soared past the $200 million mark on its eighth day of release and, in the process, eclipsed predecessor Twilight, which had a final haul of $192.8 million. That, of course, also made it the biggest vampire movie on record, but it did fall 70 percent, the steepest second weekend Thanksgiving drop ever surpassing Twilight's 62 percent, and, by shedding nearly $100 million from one weekend to the next, it had the largest decline ever in terms of gross. The first Twilight, though, regained its bearings later in its run, ultimately holding up well for its genre.