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SearchCap: The Day In Search, January 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search
That didn’t take long, did it? Tom Scott, one of the current users of Facebook Graph Search, has started a Tumblr blog — actualfacebookgraphsearches.tumblr.com — to document its potential privacy train wrecks. “I just got Graph Search and it’s actually so creepy that I’ve started this Tumblr to document it,” Scott wrote on Facebook yesterday. [...]

11 Simple Conversion Strategies Many Product Pages Fail To Incorporate
Every e-commerce operation relies on the ability of its website to sell their products. Without the ability to have salespeople roaming the floor asking customers, May I help you?, businesses rely on the their website to sell, sell, sell. Many business owners rely on content to push the customer through the sales process. There is no [...]

What Is The Facebook Exchange Opportunity?
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. [...]

25 Questions To Ask When Executing B2B Content Marketing Campaigns
With the new year upon us, search engine marketers are focused on putting the foundation together for campaign execution throughout 2013. Central among the strategies meant to deliver B2B SEO results will be content marketing. Just in time for preparation in the new year, MarketingProfs and the Content Marketing Institute launched their 2013 B2B Content [...]

Now Hiring! We Have Three Openings At Search Engine Land & Marketing Land
As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, [...]

Google Earnings Show Halt Of CPC Decline, At Least Temporarily
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the figure as it announced revenues of $14.4 billion in the usually-busy fourth quarter. The fourth [...]

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