Following the successful launch of the Conscious Collection, H&M released it’s 2013 Conscious Actions Sustainability Report today. Highlights of the report include:

– Doubling their procurement of more sustainable cotton in the last two years.

– 15.8% of the cotton they use being certified Organic, Better Cotton or Recycled.

– More sustainable fabrics now representing 11% of products’ total material use.

The report shows H&M’s dedication to more sustainable solutions both throughout the supply chain and in product innovation, detailing their progress to date on a journey towards ‘creating a more sustainable fashion future.’

“We take a long-term view on our business, and investing in our sustainability means investing in our future. This gives us the opportunity to contribute to the development of communities around the world, and better lives for millions of people”, says Karl-Johan Persson, CEO at H&M

As a BCI Pioneer member, H&M have committed to sourcing all of their cotton from ‘more sustainable sources’ (including Better Cotton, Organic and Recycled) by 2020. To read more about H&M’s sustainability commitments, go to their ‘About H&M’ website by clicking here.