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Unscripted™ Entrepreneurship:A Business That Pays More Than Money, It Pays Time.

"Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

So I finished reading the book "The One Thing" and the book is centered around this quote "What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary?"

So it talks about the one thing in a big picture and in the small picture. Would an example of this be like the big picuture I want to become an entrepreneur, and the small picture well this sorta confusing me, there are so many aspects on entrepreneurship like networking, marketing, programming if you are building some software, etc . I don't know if the book is trying to say only do one thing and don't do anything else, or do one thing per day. This part of the quote confuses me "such that by doing it everything else will be easier or unnecessary?" So if I was to focus the whole day on marketing my product for example how does marketing make everything else easier?

So I finished reading the book "The One Thing" and the book is centered around this quote "What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary?"

So it talks about the one thing in a big picture and in the small picture. Would an example of this be like the big picuture I want to become an entrepreneur, and the small picture well this sorta confusing me, there are so many aspects on entrepreneurship like networking, marketing, programming if you are building some software, etc . I don't know if the book is trying to say only do one thing and don't do anything else, or do one thing per day. This part of the quote confuses me "such that by doing it everything else will be easier or unnecessary?" So if I was to focus the whole day on marketing my product for example how does marketing make everything else easier?

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Not easier, but unnecessary.

For instance, focus on sales instead of action faking tasks like creating a logo or writing a business plan.

There's a lot of great stuff in that book to unpack but at it's core, the goal is 'do one thing' per day that relates to your overall strategic goals.

There's two points there: 1) people often let their to-do list stack-up and so by giving themselves literally a SINGLE thing to do in an entire 24 hours, you've removed all excuses; and 2) you want that one thing to be progress on a larger goal (e.g., taking time to write excellent content that speaks for itself, instead of trying exhaustively to market something that is mediocre).

To your second quote, Keller leans heavily on the Pareto principle and so his point is that the 'one thing' that you really focus on will likely be where a significant portion of your progress comes from. Look at those key building blocks of your business, prioritize them, and knock them out of the park. For example, ordering business cards (while perhaps necessarily) should never be part of your 'one thing'. However, developing a recording a module for your online course might be acceptable as a 'one thing'.

Again, if it's a blog than it's killer content (not marketing). If you're starting to invest in real estate, then significant due diligence on your tenants might be the key to a long-lasting rental agreement.

Admittedly the book could probably be half of it's total length, but a lot of it is related to killing sacred cows like how really successful people are supposed to multi-task. Maybe some people can do it, but I end-up with a half-dozen projects completed in a half-assed fashion when I should have just doubled-down on one thing.

A similar, more tactical option is the 'pomodoro method' whereby you set a timer and focus completely on one thing to get it done (via 25 minute "work sprints" with 5 minute breaks).

'One Thing' is an important 'arrow in the quiver' for me. And Keller has clearly become incredibly successful so it's always interesting to peak into these peoples thoughts.

It could also refer to the one action that will unlock or cascade most or all other actions for the day.

For example, if I write a to-do list every morning, I tend to get most or all of my goals accomplished for the day (including eating right, exercising, etc...because I'll write down that I did it). If I don't write a to-do list, I tend to get almost nothing done. That's my "one thing" - it's different for everyone.

So I finished reading the book "The One Thing" and the book is centered around this quote "What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary?"

So it talks about the one thing in a big picture and in the small picture. Would an example of this be like the big picuture I want to become an entrepreneur, and the small picture well this sorta confusing me, there are so many aspects on entrepreneurship like networking, marketing, programming if you are building some software, etc . I don't know if the book is trying to say only do one thing and don't do anything else, or do one thing per day. This part of the quote confuses me "such that by doing it everything else will be easier or unnecessary?" So if I was to focus the whole day on marketing my product for example how does marketing make everything else easier?

So I finished reading the book "The One Thing" and the book is centered around this quote "What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary?"

So it talks about the one thing in a big picture and in the small picture. Would an example of this be like the big picuture I want to become an entrepreneur, and the small picture well this sorta confusing me, there are so many aspects on entrepreneurship like networking, marketing, programming if you are building some software, etc . I don't know if the book is trying to say only do one thing and don't do anything else, or do one thing per day. This part of the quote confuses me "such that by doing it everything else will be easier or unnecessary?" So if I was to focus the whole day on marketing my product for example how does marketing make everything else easier?

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That's an excellent question. You are taking him literally. I see it differently. I do a lot of activities during the day. I have my routines and schedules for different parts of the day. Yes, I take care of my businesses and the people around me as I travel through my day. BUT, I use the "One Thing" goal as finding that one thing in my life that I'm really going to working on right now.

When things start to go sideways, there's something in my life that just isn't working. First I have to find the glitch in that part of my life system. Then I try to daily make a time slot to directly work on that issue. It may only be 5 or 10 minutes of intense work. It maybe up to an hour or two per session. Then the rest of the day I try to work on planning the next step or steps, to see how my target issue, and my fixes for it, fit into and effect the rest of my life. I find that short bursts of intense direct effort, on a regular basis, get me more mileage than any other plan. I try to start by making small tweaks. Most of the time, most problems require small adjustments rather than sweeping changes.

You can treat learning curves and new ventures in the same way. Add them in small doses on to your normal day of routines, until they take root and gain a life of their own.

That's an excellent question. You are taking him literally. I see it differently. I do a lot of activities during the day. I have my routines and schedules for different parts of the day. Yes, I take care of my businesses and the people around me as I travel through my day. BUT, I use the "One Thing" goal as finding that one thing in my life that I'm really going to working on right now.

When things start to go sideways, there's something in my life that just isn't working. First I have to find the glitch in that part of my life system. Then I try to daily make a time slot to directly work on that issue. It may only be 5 or 10 minutes of intense work. It maybe up to an hour or two per session. Then the rest of the day I try to work on planning the next step or steps, to see how my target issue, and my fixes for it, fit into and effect the rest of my life. I find that short bursts of intense direct effort, on a regular basis, get me more mileage than any other plan. I try to start by making small tweaks. Most of the time, most problems require small adjustments rather than sweeping changes.

You can treat learning curves and new ventures in the same way. Add them in small doses on to your normal day of routines, until they take root and gain a life of their own.

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Interesting. Reading the book makes me question the effectiveness of his methods. It reminds me of the gym, like when you go gym isn't it a better idea to work a bit on every part of your body? Like if you work on arms on Monday, then legs on Tuesday, etc. Then you are giving too many days off for your arms, if that makes sense. Or its like practicing 7 hours on a Sunday playing drums, instead of doing 1 hour each day.

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The Fastlane Forum is an entrepreneur discussion forum based on the UNSCRIPTED® Entrepreneurial Framework outlined in the best-selling books The Millionaire Fastlane (2011) and UNSCRIPTED (2017).Learn More