Marketing professional with close to 10 years of experience in strategizing, planning and executing traditional as well as online marketing programs for branding and prospect generation for Technology Products/Services

Professional Experience

Feb 2010 – Present IBM India

Role and responsibilities

-Develop and drive the execution of integrated marketing plays – install base plays, situational plays, etc.-Responsible for content to support the General Business segment's entire go-to-market strategy covering messaging, value propositions, marketing mix and routes to market and drive the segment or solution's pipeline and growth, building content assets such as white papers, webinars, demos, telescripts, web content, event content as well as social media content support. -Collaborate with IBM Demand Program leads to integrate the Rational offerings -Marketing measurement and analytics

Role and responsibilities-Lead the marketing programs for branding and lead generation -Ownership of marketing strategy development and planning for MetricStream products-Design, planning, execution and monitoring of all marketing programs (online and offline) to meet product awareness goals and development of pipeline for the sales team -Content creation – website, intranet, collaterals, cheat-sheets for sales enablement, ongoing communications to prospects, customers and partners-Pipeline Creation and management: Lead generation, qualification, distribution and tracking -Marketing Programs team management-Planning and management of annual marketing budget of close to $1.0 Million

Be the champion for the products/offerings of 24/7 Innovation Labs. Conduct market, customer and competitive research, detail product requirements, define, prioritize, resolve, monitor and manage internal and external communications and relationships to achieve product and company objectives, including sales targets.

Professional Achievements:-Successfully created web presence and brand image for the company and its products, using ethical SEO techniques.-Successfully implemented web strategy for new product launch, right from market research to RFP page.-Created/overhauled the company's website to project as a “product centric” company.-Corporate Blogging in company's website and in other portals.-Created and managed more than 1500 Ad-Groups in PPC networks with budgets ranging from $30 to $10,000 USD per month.

Work Experience:

Total work experience of 7 years in Internet Marketing, Research, Optimization, Web Traffic, Web Development and Data Processing.

1) At ABC Corporation: Feb 2008 – till date.

ABC Corporation is the IT wing of Sureka Group and operates under Hartex Rubber India Pvt Ltd.

Working as Manager Internet Marketing. Being a startup company (3 years old) the job required building every thing from scratch. Job involves:

-Leading and managing a team for Internet marketing and other in-house software development projects.-Proposing quarterly SEO targets, and achieving them.-Creating web presence for the company and its product. -Acting as a webmaster, managing the sites content and development edits through the team.-Acting as single point of contact for all online activities. -Conducting research and submitting suggestions for approval or rejection of any online initiatives.-Managed and headed a team of developers to develop our website using new technologies.-Identifying the pain areas to target for a specific product and designing the pitches.-Identifying the USP of a product or solution.-Carrying out SEO activities with the designated team, researching, link building, etc.-Analyzing web traffic analytics and making changes as required.-Monitoring competition and market trends and identifying new keywords to target.-Initiated a Business Process Improvement project specific for online activities.-Creating product data sheet, white papers, working on Photoshop as and when required.

Other contributions to the Company when required:-Acted as a Project Manager for an in-house development of CRM application for the company.-Using my technical background, managed the software testing team by planning and executing Quality Assurance project with complete testing and release of our software.-Coordinated team to carry out initial Performance tests on our software.

2) For XYZ Bridge Inc: Jan 2007 – Jan 2008

A US based Web Solutions company.

Worked as Assistant Manager - Internet Marketing. It’s an “offsite job” involving, Conducting complete Internet market research for new product or services launch. Creating reports based on the analysis and suggest the management for preferable future course of action.

Analyzing and generating keywords to create and maintain Marketing campaigns in Google-Adwords Yahoo and MSN-Adcenter, optimizing the campaigns for the best ROI (Return On Investment).

Using all the tricks and methods in the book for lowering CPC (Cost Per Click) and achieving higher Ad positions, and generating traffic that converts. Experience in maintaining more than 1500 Ad-Groups. With budgets of more than $10,000 USD. Per month.

3) At DEF Technologies: Aug 2004 – Dec 2006

A Web Solutions company.

Joined as “System Analyst” with Motif Technologies. Handling a Team of Researchers, Content writers, web designers. Delivering web solutions to clients.

Job involved:

-Conducting market research for specific web sites, keywords, Macro markets. -Initiating measures to generate web traffic. -Complete Analysis of web pages for development and Search Engine Optimization (SEO). -Market Research for maximum Return On Investment (ROI) -Requirements gathering from the clients and Feasibility study of projects. -Planning and implementing web promotion measures to Optimize Pages for desired traffic and higher Search Engines rankings and maximize ROI. -Completing the projects on time and achieving the desired goals. -Making quality checks and instruct on corrective measures.

Worked as “Team Leader” handling a team of 6 Data Processing Executive. Job involved - Allocating work to the team, Monitoring the progress of the overall work sequence to achieve the days target with 100% accuracy, Quality Audits on the work completed.

5) At ABC Software Solutions: May 2003 – Feb 2004

A Data Processing firm, specialized in U.K. Data Conversion Projects.

Worked as “Data conversion Executive” and was a part of projects like Images to .Doc conversion, Resume processing, Novels and books processing. A key member of the team achieving the given targets, with top most accuracy.