The research herein is a kind of attempt that strategic management theory and method used in the business administration of the real estate, hope to offer some reference for the fact that real estate enterprises carry on the strategic management.

The thesis discusses the contents and significance for the real estate enterprises of management innovation under knowledge economy,and based on the present situation of realty business development and the main problem in it,this paper also puts forward the countermeasure of promoting management innovation of real estate enterprises.

With the current situations as the starting point, the article discusses the benefits of the informationization of the real estate enterprises. In addition, it probs further into the application of the Intranet in the real estate companies as well as the comprehensive environmental planing of their management information through the intranet.

The conotion of management innovation is discussed. From integration theory with practice and based on present situation of Chinese real estate enterprise development, countermeasures of promoting management innovation in Chinese real estate enterprises are put forward. It is pointed out that management innovation of national real estate policies should be combined with management innovation of real estate enterprises. The whole level of real estate management will be improved efficiently only if we start with...

The conotion of management innovation is discussed. From integration theory with practice and based on present situation of Chinese real estate enterprise development, countermeasures of promoting management innovation in Chinese real estate enterprises are put forward. It is pointed out that management innovation of national real estate policies should be combined with management innovation of real estate enterprises. The whole level of real estate management will be improved efficiently only if we start with the following three points: innovation of management thinking, innovation of management models and ways and innovation of management system.

With the influence in such serialmacro adjustment and control policies as theland , finance ,etc., real estate enterprisesshould make the competition advantage andsurvive enduringly in the fierce marketcompetition in the future, must structure the corecompetence , and its core competence also andits the management level is closely related. Meetthe demand that enterprise's management styleof the real estate improves and innovates of thepresent stage in our country, introducing theproject management technology...

With the influence in such serialmacro adjustment and control policies as theland , finance ,etc., real estate enterprisesshould make the competition advantage andsurvive enduringly in the fierce marketcompetition in the future, must structure the corecompetence , and its core competence also andits the management level is closely related. Meetthe demand that enterprise's management styleof the real estate improves and innovates of thepresent stage in our country, introducing theproject management technology , it should bethat a management technology of a kind of lowcost or the management mode is improved toimplement projectized management , canbecome the important means to promote its corecompetence fast as the beneficial supplementof enterprise's existing management of the realestate .