Cómo Lalo Marquez comenzó su viaje en logotipos

Resumen

We're not sure what we want, but we think we will know when we see it. Our ad agency will use the new logo to design the new image for our studio, from stationary to the color of our building and our Web page.

Nombre de la empresa

De Anda Studios

¿Qué te inspira y qué diseño imaginas para tu empresa?

Dear Friends,

Thank you for taking a look at our contest. Here's a little background of ourselves and our company:

We are located in Mexicali, Baja California, Mexico. Our family studio has been around since no later than 1960 and it's the most prestiged photography studio in our city and one of the best in the northwest of the country. We have customers from Mexico and the United States. My brother and I are the photographers and our father began the business more than 50 years ago (but we're NOT looking for a 50 anniversary logo).

My brother and I strive to differientiate from the rest of the photographers in our area and are always looking for new ways of standing out from the crowd with our work.

The name "De Anda Studios" comes from our father, his last name was "Márquez De Anda", so his mother's maiden name was "De Anda". My brother and I don't bear that lastname, we are "Márquez Blake" (in Mexico we use two last names, our father's and our mother's).

We want to appeal the older members of the old families of our community, as well as the new members of all the families. In other words, we want to continue to be in the taste of everyone without being regarded as an old fashion studio just for old timers or a too trendy studio just for the young ones.

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UPDATE:

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Thank you to Moltoallegro for his invaluable tips. I'm implementing the following Ratings System:

- 1 Star rating: Not really what we are after.
- 2 Stars rating: You may be into something, but we need to see some more of this to get to like it or some other designs to eliminate it.
- 3 Stars rating: Getting closer but need revisions or a different take on your design.
- 4 stars rating: You're on the spot with your design and is being considered, but still needs a little tweaking to make it perfect.
- 5 stars rating: We really like the design and will make our final selections from these.
UPDATE:This is a photo of the front and side of our studio. It needs a painting, and a change of look, and our logo will be used as a base for that by our local ad agency:http://img209.imageshack.us/img209/9408/deandastudioseq3.jpg

Lo que desea

- The logo must represent professionalism, creativity, experience, leadership, uniqueness... we want to keep this logo for a very long time, so it may also be timeless or not easily outdated
- We want a stand-alone identity too (a recognizable morph)
- We want our logo to be recognizable and readable in any size
- The graphic elements must be able to be used separately and stand alonefrom the name, or it's fine if the name is the "graphic element"
- Will be used for water marking images as well
- We are going to use it on our stationary, on the front and inside of our building, in all kind of advertisings like local magazines, yellow pages, news papers, flyers, and on our Web page (right now under remodelation - http://www.deandastudios.com which is redirecting traffic to my brother's Web site where, by the way, you can see some of our work)
- I don't know if this is important, but for many years we used and were recognized by this sort of logo here: http://img156.imageshack.us/img156/…iosmm0.gif
- We think a good resizable logo would be one that measures about the same in width and height, but we are open to any suggestion, as long as it looks good and is visually recognizable when reduced in size and put among several other logos in a sponsored ad
- Choose the colors you seem appropiate, we're planing to use those colors in our new image, like our Web site colors, stationary, and painting of our building
- We need the winning original logo in a layered format that may allow us to resize it without any loss of quality
- We need that a version of the winning logo can be used in either color, grayscale, and black and white publications, and maybe even embroided in clothing
- Fonts or font names used must be provided

No quieres

- Avoid cameras, lenses, an eye, a diaphragm or apperture blades, film strips, polaroids, frames or framing hands, or any other "cliched" icons... unless of course you come up with something really outstanding ;-)
- Something that looks like it was made in Microsoft Paint
- Cartoony look
- Dependence on reflective effects to look good
- Unlicensed Art, must be an original, copyright-free idea
- Gradients that pixelate on paper