The Yellow Pages Are Dead. Long Live the Business Directory.

The Yellow Pages Are Dead. Long Live the Business Directory.

Back in the day, a full page ad in the local Yellow Pages could cost as much as $25,000 per year! Borrel Associates recently reported that local business spending on printed Yellow Pages ads is about to plummet by at least five billion United States dollars over the next five years.

You already know why – nobody you know uses the Yellow Pages anymore, except for a few who do not know how to use a computer or prefer to find their local services in the print. Naturally, the potency of Yellow Pages advertising just isn’t what it used to be.

If you are already depending on the Yellow Pages for advertising in your local community, where can you go to make sure that you keep your business going and catch the attention of local consumers?

Search Engines and Business Listing Directories are the new “Yellow Pages.”

If you have not already, you have to get on the Internet. You need to make sure people find you when they search on-line for products or services like yours. This was a no-brainer if you were starting your business website just a decade ago. You could get a flood of visits with even a poorly-designed website, without any advertising. However, there is still hope. With just a little work and effort, you can make sure local consumers find you.

Search engines are the number one way for consumers to find services and products like yours on the Internet. With the help of Google, Yahoo, Bing, etc., you can be one of the first results. However, there are a few tricks you need to learn to be one of the first results when a potential local consumer searches for your service.

But just how can you assure that your website will come up first, or close to it? Skills to do this are called “Search Engine Optimization,” or SEO for short.

What are you willing to invest in Local SEO?

Search Engine Optimization is when you take special steps to make sure that your website comes up top when your potential consumer searches for a service or business that is similar to yours. With a little research and some hard work, you really can achieve this. You will also have to maintain it, and it will not happen overnight. It is achievable, and it can be done.

Now is the best time for you to kick your business in the butt and get it to the top in search engines. Many of your competitors’ small businesses have not taken advantage of SEO, but you can be the first in your city.

As it can be seen, people are no longer reaching for the Yellow Pages when it comes to looking for local business and services nearby. They are looking to search engines and local directories for quick access to websites, contact information, and phone numbers for their local businesses. We’re working to be?number 1 on Google for “SEO Savannah.” How will you rank?

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How did a musician become a techie? Not everyone gets started in a classroom. I practiced my SEO skills in the shadows of the Rockies, on the shores of the Caribbean, and . . . in the back of a sweet van "down by the river." Later, I worked with PBS and earned a Master's from a prestigious business school in Europe - but that's just for show, right?