3 Ways to Increase Marketing ROI With Call Tracking

McKay Allen09/15/2015

Marketing ROI is crucial.

You need proof that you are getting profit from your marketing efforts.

Otherwise you’re spending and investing money on nothing. Marketers are being put under more pressure every day in order to show a return in their activities. But even more so, they are being pressured to show improvement in their return on their activities.

Which is only fair, their duty to improve their return on investment?

So how exactly do you do that?

Here are three ways to help all you stressed out marketers striving to improve your ROI efforts:

1) Track Calls from Website

With call tracking numbers–unique local or toll free numbers provided by Convirza–should be placed all over your website! That way you can know where your traffic is coming from, how much traffic your website is generating, and how relevant your audience is. You can learn where your weak spots are, which channels generate calls, what needs to be improved, set goals for improvement, and changing to improve your marketing ROI.

2) Track from Google Pay-Per-Click Campaigns

Well, with AdWords, you are only charged if someone clicks on your ad and lands on your website. How’s that for results? You only pay if your ad works.

Now that you’re all set up with a Google PPC campaign and you’ve got your unique phone numbers on your website, it’s time to extract this data. With Convirza, you can listen to every real life conversation over the phone. By listening to calls, you can track marketing campaign relevance, lead quality, and sales team performance. All of these aspects directly impact your marketing ROI.

3) Track Close Rates

As you listen to your calls, there is one specific–and often overlooked–detail that will make the biggest difference in your marketing ROI: close rates. Knowing the percentage of times your sales team members close sales will help you increase close rates.