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Deborah deMoulpied Real Green Goods Concord, N.H. “Unfortunately, some of it is people looking for things that don’t come from China. There’s also a desire for reduced use of chemical byproducts, like bisphenol-A. In this economy, people might not connect with ‘organic is good for the soil,’ but they’ll focus on themselves, what they personally eat, breathe and touch.”

Kathy Navis Greens 'N Grains Door County, Wisc. “People are really concerned about their personal health. Just like the speaker in the ‘Growing the Green Segment’ session talked about, we're finding people are concerned first with their personal health, then with the health of their family, and next, with the health of the planet.

Donna Stark and Ed Dystra Good Earth Natural Foods Spearfish, S.D. “Yes, people buy groceries, they'll always buy groceries, but supplements have always been a big mover for us. And we'll make more off a bottle of supplements than off a bag of flour.”

Watch it! Courtney Childers Lyons All Ways Healthy Lake Zurich, Ill.

Marla Peters Big Hollow Food Co-op Laramie, Wyo. “We’re the first natural food co-op in Wyoming, so we get a lot of people who see the need for change in their lives and are focusing on locally grown foods and organics.”

Felly Grieve A-1 Nutrition Winnipeg, Canada “Trends. There was something in the news about resveratrol, and there’s a line out the door for it. It’s the same thing when Oprah says acai—sales spike. If you’re well-stocked, you’re lucky.”

Kim Orga Seoul, South Korea “People in South Korea are becoming very conscious about natural and organics and getting educated in this trend. Business is really booming right now because people think they are precious, and are concerned with themselves and their family. We tend to get the people who are more middle-class or high-end shoppers. The low-end shoppers go to Walmart.”

Watch it! Cassandra Elwell Goodlife.com

Ryan Hazen, Deb Tyanich and Jill Forseth Real Food Market Helena, Mont. “We’re the only natural foods store in town so our customer base is loyal to us even in hard times. In terms of trends, we’re seeing more people buying supps for health prevention these days.”

Mary Van de Graaf Vibrant Health Foods Sunnyside, Wash. “We have a hot diet supplement, and if we can get people in the door, they’ll buy other things. The economy actually hasn’t hurt us as much as we thought it would.”

Watch it! Arch Kottler Naturally Beautiful Kelseyville, Calif.

Stephen Trinkaus Terra Organic Bellingham, Wash. “Raw foods. People find the money to do it. It’s very popular in our area. We put it near the produce section, which raw foodies are also into—that helps.”