Curated, calm and collected.

Housed in a historic shopfront in the heart Albury, Tribe is a homewares and gift boutique which stocks a highly curated collection of Australian-made products. We created a quiet, minimal visual identity which would allow these products to shine.

— Brand identity
— Print
— Packaging
— Signage
— Merchandise

— Hand-drawn illustrations adorn stationery

Classic typography, a monochromatic palette, custom wildflower illustrations and textured paper stock built a naturally refined aesthetic across printed collateral and packaging, as well as the in-store experience.

Kindred created a brand that feels in synch with the space. It strikes just the right balance between the minimalism that I love and the warmth of the more traditional or hand-made.