4.9 Target Market Race Demographics Analysis Template

What is the benefit of having a race demographics analysis of the target market of Mecklenburg County in the business plan for Central Plumbing & Heating Inc.?

The race demographics of a target market like Mecklenburg County gives the reader of the business plan a very good summary view of what the racial composition of the target market of Mecklenburg County looks like. The reason we think that race demographic analysis is important is that it is well known that folks from different races and ethnic backgrounds tend to have different buying habits and preferences. Advertising and marketing to include folks of all races in your target market is very important and for that we must know its racial composition.

What is the data source for the Race Demographics analysis for Central Plumbing & Heating Inc. in Mecklenburg County, North Carolina?

The data source for the Race Demographics analysis for Central Plumbing & Heating Inc. comes from the American Community Survey which is available at www.census.gov. The American Community Survey is a nationwide survey conducted annually as opposed to the typical census that is done every ten years and it has many components that are used in Business Plan writing. We highly recommend that all small business plans for the Plumbing and Heating Contractor include a Race Demographics analysis of the target market. Once you get to the American Community Survey page, look for the subject tables under Main > Data Sets > Geography > Tables. You can get data on Race Demographics at the county, state or national level.

The American Community Survey (ACS) is a survey conducted by the U.S. Census Bureau in every county of the country including of course Mecklenburg County, North Carolina. The ACS provides critical economic, social, demographic and housing information on this countries communities every year. Only a small sample of folks are selected to participate in the American Community Survey conducted annually. The data for business plans on Plumbing and Heating Contractor are provided in the form of tables that can give a quick overview of the target market of Mecklenburg County and is completely free to access from the websites of the census bureau at www.census.gov. In order to access the data directly from the ACS survey, you can also go to www.factfinder.census.gov

What is the cost of the data for Race Demographics analysis for Mecklenburg County, North Carolina?

The data for Race Demographics analysis is available completely free. The American Community Survey is a part of the Census and is paid for by your tax dollars. Most government sources do however recommend that if you decide to use their data, that you give them a mention by letting your readers know the source of the data.

What manual and automatic calculations have to be done to get the final output from this Free Business Plan Template on Race Demographics analysis on Central Plumbing & Heating Inc.?

Once you get to the date for the Race classifications, we recommend that you add up the percentages and show them in the following categories:Percentage of the population of Mecklenburg County and North Carolina that are White.Percentage of the population of Mecklenburg County and North Carolina that are Black.Percentage of the population of Mecklenburg County and North Carolina that are Asian.Percentage of the population of Mecklenburg County and North Carolina that are of other races.

After the computed data is entered by you into our templates, the charts will update automatically with the information on Race Demographics and you can click on the output button to get to the output tab from where you can cut and paste this chart directly into your Business Plan for an Plumbing and Heating Contractor.