How many chips do you have to eat at once, you fat slob? Has it occurred to you to just tip the bag over and pour a couple into your other hand and eat them gingerly? No, you gotta reach inside the whole god damn bag, grab all the greasy deep fried salted sliced spuds and shove them down your cavernous gullet, you gluttonous boar.

Aaaand in linking back from BoingBoing to the actual article, it's English crisps=American chips. The English put all sort of god-awful flavor combinations in those. So probably they are beef-flavored, regardless of what they were cooked in.