Innovate To Become A "Shape-Shifter"

Executive Summary

Whenever people in any situation are asked to change, after the initial wave of resistance, there are three questions that are asked: "Why, to what, and how? WHY? - The "Why" is because continuous change is the only true source of sustainable competitive advantage in these unprecedented times. WHAT? - Once the "Why change" is answered, then the question becomes "To what?" Value is the critical measure to help in deciding "To what." Value is a word we all know and understand, at least superficially.