As a result of a globalised context in which the internet offers a broad range of shopping options to buyers from all over the world, local consumers are becoming increasingly familiar with doing online transactions, particularly in the case of ...

As a result of the general uncertainty amongst most locals in relation to the overall economic performance and the corresponding effects on consumer confidence, the development of retailing activity in Costa Rica has remained restricted. It has been ...

As the value proposals of the different non-grocery specialists keep changing in terms of product range and credit facilities, the major players are having to make efforts to gain additional differentiation by investing in improving the shopping ...

As the competition for local consumers becomes more aggressive amongst the different players within the grocery retailers channel in the country, the importance of achieving the required economies-of-scale savings (in terms of logistics and marketing...

Costa Rica offers investors a business environment with rising efficiency, increasing economic freedom levels and an easily accessible credit market. However, challenges in the form of skills shortages, high unemployment rates and costly labour ...

Economic growth in Costa Rica further moderated in 2015, owing to subdued external demand, Intel’s closure of its manufacturing arm in 2014, and a deteriorating fiscal position. Additionally, low agricultural output added to its woes. However, the ...

Costa Rican homes are among the wealthiest in Latin America, and this is reflected in strong household facilities and possession of durables. The country is seeing a surge in single-parent homes while couple-with-children households remain dominant. ...

The pace of economic growth will accelerate in 2016. The economy is mainly driven by strong gains in private consumption and robust public spending. An increase in exports provides additional support. Weaknesses in public finances and a slump in ...

As local buyers from all socioeconomic segments continue to adopt more rational approaches in terms of their regular grocery shopping habits, the main players keep orientating towards providing value-for-money products. They are often offering larger...

As the offer of processed fruit and vegetables continued to expand through additional brands and larger pack sizes (especially within shelf stable canned options), sales dynamics continued to develop in line with more-rational purchasing decisions. ...

The performance of chilled processed meat in Costa Rica has been negatively affected by health warnings from the WHO (World Health Organization) in late 2015 regarding the risk of the development of cancer from the consumption of processed/red meat. ...

Demand for alternatives of daily carbohydrates was very stable during 2016, with a broader base of mid- and high-income consumers showing further interest in the relationship between prices and the quality of products. Such an environment continued ...

As a result of local consumers’ rising interest in more-natural/artisanal proposals, as well as in finding convenient and indulgent snacking options (particularly for children´s lunchboxes), there were continued efforts in terms of segmentation and ...

The most popular breakfast cereals keep being challenged by healthier alternatives (often lower sugar content breakfast options) at one end and by value-positioned goods (in larger packs) at the other end. Such competitive dynamics are resulting in ...

As fast-paced lifestyles continued to force consumers to find more convenient ready to eat meal solutions, the penetration of ready meals continued to grow amongst a wider base of mid income consumers, who found better value options in a wider range ...

Costa Rican buyers continued to become familiar with the vast range of sauces and condiments that continued to increase in most modern grocery retailers throughout the country, with ethnic flavours and natural products becoming more popular with ...

In spite of recent efforts to offer value added proposals to consumers (including imported organic broths), traditional products continued to be the most popular, which explains the lack of innovation by the main competitors during 2016. The strong ...

Due to the rising number of imported and local brands that are targeted at a larger number of mid and high end buyers via new flavour innovations and functional/health formulations, polarisation within the sales dynamics of spreads continued in 2016....

Backed by continued high levels of government expenditure, real growth of Costa Rica’s per capita gross income and spending accelerated in 2015. However, income inequality in the country remains extremely high, while lower social classes remain ...

Retail value sales of analgesics increased by 7% in current terms in 2016, which was slower than the 8% CAGR registered over the review period. A stronger competitive environment, characterised by multiple distributors offering very similar brand and...

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