The other day I was placing my first order with Target including shipping to the UK using Borderfree. The order was for a single blu-ray Digibook title around £20. When completing the order I noticed the shipping charges were £22, not including duties and taxes. I was astonished at the high shipping cost and didn't place the order as a result. I have since written to Borderfree to ask if the quote was in error and if not to explain why shipping for a single blu-ray costs at least £22.

Has anyone else used this service yet? What has your experience been like? Do you agree that the shipping charges are too much and make them uncompetitive?