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Why let carpools cross free/lower than $2.50 instead of just raising the non-carpool toll to whatever amount is needed to incentivize enough carpooling?

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Regarding the SPUR article, it mentions using pricing to shift mode and times, and promoting Casual Carpool. I remember reading (but don’t have reference at hand) that when the carpool lane went from free to discounted, carpool rates plummeted.