According to the World Press Freedom Index, which measures the level of freedom of information in 180 countries, ranks India at 140 for the year 2014. The rank is down from 131 in 2012. Among the questions the survey tries to seek answers to pertain to government (bureaucratic) interference in editorial content, transparency of government decision-making, independence in reporting and journalism training.

The US, as per the Index ranks at 46 (this is not a consolation for India) and has caused quite a stir in the country and a raging debate. In India we have not yet blinked an eyelid and this leads to the following questions:

- Are we oblivious to the face that the freedom of press in India is being conceded?

- Is it an important enough idea to debate and mull over?

- Is the media following the right journalistic ethic or some folks on ground are compromised?

These questions take us back and compels to revisit to one of the most scathing books - "Manufacturing Consent" by Noam Chomsky and Edward Herman - that I have read on media, its role, the power it yields, the influence it has.

A line in the book's introductory chapter reads: "In countries where the levers of power are in the hands of a state bureaucracy, the monopolistic control over the media, often supplemented by official censorship, makes it clear that the media serves the ends of a dominant elite."

In addition, it goes on to iterate further: "The elite domination of the media and the marginalization of dissidents occur so naturally that media news people, frequently operating with complete integrity and goodwill, are able to convince themselves that they choose and interpret the news objectively and on the basis of professional news values."

Quoting the above doesn't mean or suggest that one agrees with or endorses the views. Yet, it does help us in drawing closer to a reflection of reality that is worrying and maybe exceedingly inconvenient for the media to handle.

One would rather think the most important point of debate would be the state of journalistic ethic in the country.

We have had great editors and continue to have them in the country that has followed the journalistic ethics to the hilt. What is, though, worrying is that for every great editor or a journalist we can find one who is intellectually compromised, is clearly biased, doesn't opine facts, verify the antecedents, plays on the rhetoric, presents shocking analysis or clearly had connived with the powers to be and quite likely the state bureaucracy.

The influence is not only through the state bureaucracy, but also through carefully crafted relationship campaigns that are not only dangerous as it clouds the judgment, interpretation of the situation, issue at hand, maybe make the journalist "intellectualise" the information provided and deem the same to be reality, and sensationalize the information to make it newsworthy.

The worrying idea here is not what is being done but what it can do to the reputations of people, the twists in can bring on public opinion. In addition what we see within editors or journalists is the streak of stalling information or sharing views that sound good to their intellect. This could be a reflection of the editors or journalists idea of perfection and his interpretation of reality though this can create severe information and opinion asymmetry in the system.

At the end of the day we shouldn't forget that a thriving democracy must respect diversity of idea, sharing of opinions, providing of correct and sound information and public debate.

In India we have shades of the same though we need to continuously work towards making the profession more analytical, providing for interpretations that appeal the intellect and are clearly not driven by personal agendas that could be influenced by the power hoarders.

If this doesn't happen, or we don't make strides towards the same, the residual value of an errant journalist or editor could be categorized as nuisance value.

(Amit Kapoor is chair, Institute for Competitiveness, and editor of Thinkers. The views expressed are personal.)