Agency Business Briefs

Cadient Interactive appointed Beth Hartzell to associate creative director. In her new role, Hartzell will be responsible for coordinating a team of art directors, designers and production artists, as well as overseeing the operations within the creative group. Prior to Cadient, she was art director at Digitas Health.

GlobalHealthPR, an international PR agency focused on health and medical communications, has expanded into Latin America through a partnership with PR Partners of Mexico, and Tino—Projetos em Comunicação, in Brazil. In the US, GlobalHealthPR is represented by Spectrum, and nine other agencies in the Americas, Europe and Asia.

Alliance Healthcare Information and Ashfield Healthcare announced the launch of Physician Reach, a contract sales offering which includes sales reps, as well as field and office-based nursing services, e-detailing and tele-detailing.