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Have you ever had the experience of buying something or doing something, feeling so excited and later, wondering why you did it or actually, what was the force that pushed you to do what you did? The truth is more than simple: 95% of our decisions are made emotionally and unconsciously, and rationalized later, consciously. That is the reason why emotional advertising has made many companies successful ones. Hence, does the message play any role at all, or has it has been irretrievably replaced by emotions?

If you have read any of my previous articles, then you may already have an understanding of the term “conflict”: what it is exactly, how to distinguish interests and positions, and even how to behave in many different situations. But, I’m afraid, there’s still one important question: why? Why do we often have disagreements with people we love, appreciate, or respect? That’s exactly what I’m going to answer now.

The energy of the atom – does it have a place in the future of mankind? As the recently concluded COP23 climate negotiations in Bonn have shown, opinions on this issue continue to differ significantly.

As life expectancy goes higher and higher so do the risks of developing age related diseases. Since we humans cannot regenerate ourselves, enter the scientists. What are the latest success stories that science has to offer and are these attempts original or do some of them mimic age old and even primitive beliefs? Read to find out.

Brainstorming, a term coined by Alex F. Osborn in the 1950s, has often been used as a method to come up with new ideas. According to him, the team would meet, talk about ideas and during such meetings there would be no criticism of any idea, they would go for large quantities of ideas, build on each other’s ideas and even encourage wild and exaggerated ideas. He further went on to say this produced large quantities of ideas and that quantity produced quality.

On July 10, 2017 a young teenaged girl reportedly died after being electrocuted in a bathtub by her cell phone. She was either plugging the device or it was already plugged in when it fell into the water in the bathtub at her father’s home in New Mexico. Such has become the addiction to social networking that especially the young lose sleep, eat indifferently, compromise on their studies with a cascading effect on their careers, have little interaction with the family and very little actual social life; while being influenced by the unknowns they meet on the net.

Nineteen-year-old Italian fashion blogger Chiara Nasti receives malicious online comments and hate messages every day. To show haters what she thinks of their comments, she printed some of them on toilet paper and shared a photo on her social media networks with the title “Clean it in a decent way” (“Pulirsi in modo decente”). But many Italianteenagers are not strong enough to fight online abuse with humor.

According to the World Economic Forum the seas and the oceans are going to contain more plastic waste than fish. This, as early as the year 2050. Additionally, is the waste which goes into landfills. Based on available data, plastic production, as of 2014, was 311 million tones and is expected to double in another 20 years and will be four times as much by the year 2050. Most of this production is ‘consumed’ by the developed world which forms a fraction of the world’s population. If the total figure is divided by the number of people inhabiting our planet, the per capita consumption, comes approximately to a staggering 50 kilos per person and those living in the developing world, consume only a small part of the total production. Take a moment and chew on these numbers.

The human body is about two-thirds water. An adult should drink an average of two or three liters of clean water a day. Mineral water is useful. These generally known facts usually define the limit of the average person’s knowledge of drinking water. Therefore, today we will talk about how to consume the fluid that is vitally essential to our bodies and do it correctly.