Advertising Agency in Miami Challenges Five Myths About SEO

With pay-per-click and social media gathering most of the attention in digital marketing, SEO gets cast aside. When it comes to SEO, many businesses shy away from using it as a marketing channel. Some of the reasons cited include:

“SEO is daunting and complicated.”

“It takes too much work.”

“My business doesn’t need SEO.”

“I get most my of my clients via referrals.”

As an advertising agency in Miami, search engine optimization offers businesses the opportunity to create content, build brand visibility, and helps companies generate leads. We uncloak five myths about SEO.

Myth #1: SEO Doesn’t Help Me Reach My Target Audience

Did you know that 60% of consumers start by using a search engine to find the products they want? If you’re looking for consumers to find your business, then you should have an SEO strategy in place. Within your SEO strategy, you should start by conducting keyword research. By researching keywords, you’ll pinpoint which phrases your target audiences types in search engines. In addition, you should update your business information in online directories, such as Yelp, Google Plus, Bing, Yahoo, and the Yellow Pages. Once you have your keyword research and your online directory listings updated, you’ll be able to reach your target audience.

Myth #2: Content Marketing is the Only Marketing Businesses Need

For SEO, content marketing is critical for moving up the ranks in Google and other search engines. However, it’s not the only marketing you need for an effective SEO campaign. With more people spending their Internet time on social media, search engines take into account shared content and feedback on Facebook, Twitter, and YouTube. When it comes to content marketing, there are two components: content and marketing. As an advertising agency in Miami, we know your content isn’t just your blog posts or articles, videos, and photos. It includes your social media comments, feedback from your users, and your website copy. In addition, you want to engage users and receive comments to help improve your content.

Myth #3: Keyword Density is Vital in SEO

When writing content for blog posts, videos, photos, or social media, it’s important to write copy which has a main idea, supporting points, and a conclusion. With SEO, you should avoid keyword stuffing. According to Yoast, the optimum percentage for your keyword is between 0.5 and 2.5%. How do you make sure not to stuff keywords? When using advertising agency in Miami, we write the keyword when we want to explain the supporting details of our main idea, summarize our blog post, or introduce statistics. This strategy allows us to stick to an optimum percentage to avoid keyword stuffing. When you write copy, focus on proper grammar, correct spelling, and that your main points connect to your content.

Myth #4: A/B TestingHinders My Ranking

A/B Testing doesn’t hurt your rank on Google. On the contrary, it helps identify areas within your content and website that can help increase conversions. If you’re going to have an effective SEO campaign, then A/B Testing must be done.

Myth #5: Once You’re Number #1, No More Work Needs to be Done

It’s a great accomplishment that you’re number one on Google for your chosen keyword phrase. However, your competition continues to create content, A/B test, and engage users on social media. If you stop producing the work that led you to the number one ranking, then your rank declines. According to a study done by Chitika, the top rank on Google generates almost 33% of all clicks on the first page . If you drop to number three, you lose 67% of the possible clicks on the first page. Businesses must realize that search engine optimization is a never-ending process.

As an advertising agency in Miami, it’s critical that businesses realize that search engine optimization combines brand visibility, website optimization, content marketing, customer engagement, and social media to make it effective. We believe that by debunking myths about SEO, small businesses will be able to develop a marketing strategy that reaches their target consumers and increase revenue.