Demasié is a chain of shops selling cookies from around the world. Here, the project was to create an identity and name that would give the cookies value as gifts.

To this end, we devised a brand that is expressed primarily through a single color and abstraction. All of the shops feature a large geometric mural in the shape of a cookie, which stands for the universe of cookies. Each shape (abstractly) represents a different flavor of cookie. Every pack has a different shape on the front. Generic pieces, such as bags and uniforms, feature a replica of the mural.