Get ready for a better Siri. After all, the voice recognition system has been plagued with problems.

Don’t expect Apple to buy a content company like Disney (NYSE:DIS) or Viacom (NYSE:VIA). Cook says Apple’s partnerships strategy is the way to go.

Cook says Apple has a good relationship with Facebook (NASDAQ:FB) and said to “stay tuned” on future developments. Interestingly enough, he said there was no reason for Apple to develop its own social network.

According to Cook, the iPad is still in the “first inning,” and he has never seen a product that has been loved as much from consumers, businesses and educational institutions. In fact, he says he uses the device more than his Mac.

Cook said traditional TV needs improvement, but he provided no details on a rumored new Apple TV.