Fonts- The Mood Enhancers

I know, you\'re thinking, So? Well, according to this story,
there is alot of thought put into what font is used for
what. They even say typeface begins as a work of art!

\"The ideal typeface for a book is like the perfect
narrator for a film: It draws the audience in and helps
set the tone and style. \"Every typeface has a
personality,\" says Lisa Clark, a book designer\"