Making Your Website a Lead Generation Machine

Part 1 of a 4 part series. In this online world, your website is usually the first impression you get to make to a prospect or customer. Is yours online presence telling the story you want it to? In this 45 minute webinar, we will tell you how to:

- Use Search Engine Optimization to Get Found
- Attract Attention with your website
- Develop an ideal a Call-to-Action

With limited resources and expertise, small businesses are more vulnerable than ever to devious hackers, and McAfee Security for Business is the ideal solution. This all-in-one suite protects employees and endpoint devices from threats that target confidential data, critical email and web vulnerabilities, keeping personal and business information safe.

The McAfee Security for Business Demand Generation Kit was developed to equip our partners with everything they need to know about the solution, how to position it to customers, and provide the tools needed to help drive demand. The kit includes various sales enablement tools and co-branded marketing assets partners can customize and/or use to reach any type of small to medium-sized business.

Attend this 40-minute Campaign Training webcast where you will get a detailed briefing on the:

• McAfee Security for Business market opportunity
• Driving factors and needs for the solution
• McAfee Security for Business suite overview & how to position it
• Profitability programs: Rewards, Deal Registration and more
• Customizable, co-branded demand generation kit tools

Don't miss your chance to learn how you can quickly and effectively connect with current customers or prospects for new sales opportunities.

Part 4 of a 4 part series. We are sold to every single day. So are your leads. How can you better engage your leads without bombarding them? In this 35 minute webinar, we will explain just that. Learn how to:

- Find New Leads
- Manage your current leads and stay in touch
- Measure the progress of your activities

Part 3 of a 4 part series. An event, whether virtual or live, can be a great way to meet prospects and build relationships with current clients. But events require a lot of strategy and execution. It can be easier than you think if you follow a plan. In this 45 minute webinar, we will tell you how to:

- Entice your Audience with Great Content
- Leverage Social Before, During and After your Event
- Build a Communications Plan for your Event

Part 2 of a 4 part series. With all of the different marketing and sales resources, where do you begin? How to all the pieces fit together and how can you best measure your success. In this 45 minute webinar, we will explain how to:

Part 1 of a 4 part series. In this online world, your website is usually the first impression you get to make to a prospect or customer. Is yours online presence telling the story you want it to? In this 45 minute webinar, we will tell you how to:

- Use Search Engine Optimization to Get Found
- Attract Attention with your website
- Develop an ideal a Call-to-Action

With more than a billion monthly active users and over 15 million businesses, companies, and organizations represented, Facebook is a social media powerhouse. It allows businesses of all sizes to better target their audiences and stakeholders and engage with them more genuinely. To take full advantage of the B2B marketing opportunity, Channel Partners can easily set up a Facebook brand page where content focuses on education and thought leadership leading to a trusted relationship between the company and Facebook “fans” who follow and “like” them. Facebook is also ideal for sourcing feedback, or polls, to hear what customers are saying in return.

Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

In this webcast, Maximizing Facebook for SMB Success, you will:
- Understand the value of using Facebook to attract SMB customers
- Increase your comfort level in navigating and using Facebook
- Learn how you can integrate Facebook into the ways you do work
- Raise your awareness about Facebook guidelines and appropriate use

Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

With over 187 million members in 200 different countries and territories operating in 19 different languages, LinkedIn is a must-have for Channel Partners to build their brand and create a presence on the platform for others to see. In fact, LinkedIn’s brand pages support both marketing and sales activities, including providing a way for Partners to: communicate company insights and thought leadership, drive direct sales prospecting opportunities, and utilize in-page “ads” and groups for even greater visibility.

Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

In this webcast, Maximizing LinkedIn for SMB Success, you will:
- Understand the value of using LinkedIn to attract SMB customers
- Increase your comfort level in navigating and using LinkedIn
- Learn how you can integrate LinkedIn into the ways you do work
- Raise your awareness about LinkedIn guidelines and appropriate use

Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.

Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

In this webcast, Maximizing Blogs for SMB Success, you will:
- Understand the value of using Blogs to attract SMB customers
- Increase your comfort level in navigating and using Blogs
- Learn how you can integrate Blogs into the ways you do work
- Raise your awareness about Blogging guidelines and appropriate use

Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

As of December 2012, there were close to 1 billion user IDs on Twitter and 72 million active users tweeting 400 million tweets per day. These users are made up of customers, partners, competitors, and 3rd party web influencers all sparking conversations leading people to information they are seeking and, more importantly, listening to.

Furthermore, 74% of SMBs perceive social networking as valuable – if not more valuable — than networking in-person. Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.

In this webcast, Maximizing Twitter for SMB Success, you will:

1) Understand the value of using Twitter for talking to SMB customers
2) Increase your comfort level in navigating and using Twitter
3) Learn how you can integrate Twitter into the ways you do work
4) Raise your awareness about Twitter guidelines and appropriate use

Pre-Work: Please ensure you have a Twitter account and profile already created and have your own device ready for the workshop. This will be a hands-on workshop, and we will be tweeting!

Did you know that last year as many as 75% of recent data breaches targeted small and medium sized businesses (SMBs)? Small businesses are now big opportunities for worldwide cybercrime, but that doesn’t mean they have to be victims. SMBs face a daunting challenge when it comes to IT security: They are rarely protected as effectively as large corporations, but are just as exposed to the same, ever-changing threat landscape.

The McAfee® “SMB is the New Cybercrime Target” Campaign Resource Kit was developed to equip our partners with everything they need to know about McAfee SMB solutions and how to position them to customers. The kit includes various sales enablement tools and co-branded marketing assets partners can customize and/or use to reach any type of small to medium-sized business.

Attend this 45-minute SMB Campaign Training where you will learn:
• The scope of the SMB Security opportunity
• The driving factors and needs for SMB security solutions
• McAfee solutions & how to position them
• Profitability programs: Rewards, Deal Registration and more
• Customizable, co-branded demand generation ‘kit’ tools

Don't miss your chance to learn how you can quickly and effectively connect with current customers or prospects for new sales opportunities.

McAfee SaaS Email Protection helps small businesses defend against the latest email threats, including spam, malware, viruses, and phishing attacks, with a cloud-based solution that provides both inbound and outbound message protection. This video provides an overview on how to set up and manage the product via a web-based interface.

Small businesses often need to archive email to meet compliance requirements. With McAfee SaaS Email Archiving, a cloud-based service, SMBs can easily set up and manage email storage, without installing any additional hardware or software.