Tag: blogging

The 11th IAMAI Marketing Conclave which was on 9th and 10th of June at the Lalit, Mumbai saw some of the leading, most prominent brands,market influencer and gurus share stage and discuss on various topics in the context of Digital Marketing, its growing in the years, what will be the scenario of digital marketing in the coming years, some case studies of brands and campaigns its hits and miss and much more.

Day 1

Welcome SpeechThe event started of with a welcome speech by Mr. Tushar Vyas Chief Strategy Officer- South Asia, GroupM, a breif introduction by Mr. Vyas followed by some general discussion on transaction and shift of focus from mobile first to mobile only platform for brands and marketers, sharing light on importance of data.

Special Address on MarTech- Chief Marketing Technologist’s Blueprint in the Age of the CustomerRajesh Jain, Founder & Managing Director, netCORE Solutions, discussed on the Martech technology, quoted “Customers now have a digital identity like email address, mobile number, Facebook ID, Twitter ID, web cookie, and so on. The key is to connect them all together to create a single unified view of the customer.

Day 1 had 4 Plenary sessions, 3 fireside chats and several case studies.

Some of the topics discussed in plenary session included:Expanding roles of a CMODelineating the concept of a truly integrated cross-platform marketingThe coming of age of the Digital Marketing in IndiaThe upsurge of Video Content and Influencer Marketing

DAY 2The event started off by a Leadership address by Kirthiga Reddy, Managing Director, Facebook IndiaIt was a power pack presentation with some insights on Facebook’s approach to marketing with a sense of human emotions touch, a example of Mother’s day campaign was illustrated, also discussed were new ways of advertising products through innovative 3D imaging and motion imaging.

Day 2 had 5 Plenary sessions, 1 fireside chats and several case studies.

Some of the topics discussed in plenary session included:

Local Language: Hindi has arrived! Internet is no longer the medium for the English literate audience.Digital Footprints’ Data & Automation in Marketing: The modern marketers’ success Mantra!Programmatic Marketing: Optimizing your marketing efforts for enhanced performanceSimplifying the Mobile Marketing EcosystemEstablishing a common Digital Standard

The 11th IAMAI Marketing Conclave was a extraordinary showcase of the potential India’s Digital marketing companies and individuals poses, it was a absolute pleasure being a part of it, i would like to thank Blogmint team (Irfan Khan, Sarthak, Anirudh, Ashutosh and Ainesh) for the opportunity, Blogmint were the blogging partner of the event and were covering t
he event live through tweets.

And before I knew it, I had hit “Send”, oh god what did i do, i hope that this doesn’t reach them ! please god save me from this misery.

Guess what? here i was in a confused state !! when bad luck strikes it strikes hard, here is the insights of what i would say “this should not have happened”

Few weeks back, i was assigned a project to survey, a secret project to know what the employee’s think about their managers and boss, this does sound hilarious but as they say “the boss is always right”.

So here i was in a mission to betray my colleagues emotion towards their manager and boss on a PPT (powerpoint presentation)!

Plan was to disguise my talks in such a way that i had sympathy towards them, a sense of worry, this was the only tool to take out best of what they had stored inside them which they never had the guts to speak aloud towards their higher authority …

opportunities were ample … conversing when we had tea breaks, lunch, evening breaks, after office etc…!! so i used all of it to know what they felt and what changes they need !!
I guess i had cover all the employees and their frustration talks .. now was the time to had to the creative table and jot the points !! good part of this presentation was i wanted to keep the comments author anonymous, if the managers required details i might provide them on the basis that they don’t reveal the source as me !!

So coffee and laptop my 2 friends did there job and i drafted 2 presentation NAMED “DON’T BE MAD” and other “PLEASE CHANGE YOUR ATTITUDE” !! lol i know its provoking to the managers but then it keeps them hooked to the presentation !!

The worst thing in the drafts were that i had not removed the names of the employees as for yet in both the presentation, which i was intending to do afterwords !! finishing the presentation on late sunday night i felt a sleep without removing the names and did not send the email…

As usual i woke up late monday morning .. My boss called up early and asked me: i cant see the presentation on my email! i was like (holy ****) i told him i have completed the presentation and would send him in 15mins !!

In a congested state of mind and my boss voice playing drums in my head … in a hurry i attached the 2 presentation without removing names of the employees in the comments and cc’d it to the team as well !! (in a team email every one in the office gets the email its like a broadcast message) … as it was my old habit to cc all being a HR of the company !

As i was having break-first i heard a ring .. it was my phone … boss calling … crap now what …
Boss exclaimed : i need you here right now !! i said leave everything and just rush to office !!
rest was history as they say !!!

The day I got the tweet about the TATA SAFARI Storme – XTREME DRIVE experience meet, I was super excited, for 3 reasons, a) would get a chance to experience the off-road, b) would get a chance to meet my fellow indibloggers !! c) Would know more about the TATA SAFARI Storme and win some prizes !!

THE EVENT DAY with a twist !!

Days passed by slowly one by one, weeks ended and then the day I was waiting for, came with a twist!! The twist being that I may not be able to attend the event due to some other commitments which popped up like a stone on the head!! However gutted from inside I accumulated my lost hope and thought of finishing the work in due time of the event… hope gave a glimpse to fulfill my commitments in time ….

THE MUMBAI TRAFFIC – Pathetic

Confident and content, I drove through the highway with excitement but it all came to a halt, guess what !! It was the Mumbai traffic which was not allowing me to reach anywhere close to the time !! Somehow with the help of GPS navigator I tried to skip to a shortcut route and tried not to miss the event !! I was hopeful that I will catch the action ! Thou I was a 1 hour late !!

EVENT MINITES – Phase 1 : Registration !!

Registered myself for the event, thanks to the indiblogger core members ! they gave me a token / card for availing a test ride of TATA SAFARI STORME … I was a bit late … but catched up with the actions after taking feeds from the nearby bloggers about what s going on !

EVENT MINITES – Phase 2 : Introduction Please !!

Our trademark host Anoop was in full swing with his charismatic best and indulging us in some cool surprising contest and super cool prizes … besides that considering that many new bloggers were attending the event for the first time, here was a session where in random numbers bloggers name popped up on the screen and they introduced themselves and their blog and what they write about … it was a good attempt to indulge bloggers to know about each other and interact !! Was fun ..

EVENT MINITES – Phase 3 : Did you know !!

Tata Motors marketing Head was on stage to give us a brief on the features of the New Tata Safari Storme, he shared some of his experience while dealing with customer who were fans of Tata Safari series and loved the look of the car.

EVENT MINITES – Phase 4: Some Outdoor Fun – with Tata Safari Storme

After the briefing was over, Anoop our host told us to assemble in a group of 20, and after naming the group, we had to choose a team leader and tweet it on the #tag and @indiblogger , just as he announced there was as usual epic chaos in wondering whose team to go, eyeing friend in the group and so on and forth, finally the groups were made.

I was in the “Cyclone” group, a very energetic and enthusiastic bunch of people raring to take up any challenge with the banner Hurrr hurrr huuurrrr karde sabki jaddi gul … 4 other groups were formed and things were taking shape for the challenge ..

As we reached the ground we saw Tata Safari Storme standing in the glory for us to find out … Well after the much awaited suspense, Tata Safari stuff and Indiblogger team members explained us what the challenge was..

The challenge was “tug of war” in which a rope was suspended from the Tata Safari Storme, each team had to pull the Tata Safari Storme from point A to point B with the help of the rope and teamwork of the members in the least amount of time. It was a game which required strength as well as mind for strategizing how to and what way the combination might work to take it from point A to B in the least time.

Our Chattur team leader made some effective strategies not only got the team work together but also to dilute our contenders with some tacky punch lines.. haha that was fun ..

After turn by turn chance of the teams, our hands on with tug of war happened, and we performed our ultimate best to do what we had planned thanks to our team leader, fortunately or should I say cleverly we took the game away from all our competitor teams, moving the car from point A to point B in just 5.94 sec … woohoo we were leading the pack ..

After announcing 1st and 2nd place … there was supposed to be a one on one tug of war between teams which really didn’t happen because of the rope issues … However we were later declared the winning team ….

EVENT MINITES – Phase 5: Off Road experience on Tata Safari Storme

Off road experience replicated with the following tracks, my experience while I was in the car:

Tight Turns: To display the car turning capabilities, some crisp tight turn was made possible by the 5.6m radius turning capabilities of the Tata safari Stome, its redifined from the previous version from 6m radius

Steep High And Low Climbs: The car was taken to high and low climbs with the help of ramp made metal structure to showcase the sheer power of the car, the Car driving instructor explained us that as the car was climbing at a steep 45 degree hight without any acceleration or clutch support, I was impressed with the car’s power and engine torque totally.

Tilts 45 and 70 Degree: Showcasing the stability of the car, it was tilted 45 and 70 degree, I had heart on my mouth when I was experiencing it as I was scared the car would tilt, but the instructor advised me to stay claim and explained how the car was stable and didn’t tilt due to the fine engineering and top shock absorber system in the car.

Seasaw: As we passed through the seasaw the instructor explained us about the stability of the car under rigid, uneven and muddy roads and terrain, which we were headed to the seasaw, it was hard to believe that a car can go through such a test, which just proves how the car is designed to run under any possible conditions.

After I went through with the awesome experience off-road , some staff from Tata Motors marketing team asked how the experience was and which part of the drive I thought was most extreme, well to cut it short all the stages and parameter were just amazing and it truly made me believe that it’s a real SUV.

Finally i had dinner, which was awesome feast and loved the delights which were on offer.

My Take Overall: I have learned a new definition of Extremeness courtesy TATA SAFARI STORME and Indiblogger.

P.S. Got featured on Tata Safari Facebook Page for my click on the event day.