Teradata to Provide a Global Consumer Insight Solution for Procter & Gamble
In multi-year agreement, Teradata to provide P&G's technical foundation for
global direct-to-consumer marketing capabilities
PR Newswire
DALLAS, Oct. 21, 2013
DALLAS, Oct. 21, 2013 /PRNewswire/ -- Teradata (NYSE: TDC), the
leadinganalyticdatasolutions company, has signed a new multi-year agreement
with The Procter & Gamble Company (NYSE: PG) establishing Teradata as the
foundation technology platform for P&G's award-winning cloud-based Global
Consumer Relationship Management program.
(Logo: http://photos.prnewswire.com/prnh/20130716/CL47933LOGO)
P&G's customer relationship management program connects with millions of
individual consumers across the globe and this agreement enables the
consolidation of all program activity into a single, scaled solution.The
Consumer Insight solution for P&G is delivered as a cloud-based, end-to-end
service managed by Teradata Professional Services.
"Teradata's service offering provides P&G with a scale solution that enables
us to better-manage our CRM program globally," shared Andy Walter, P&G's
vice-president of Global Business Services. "By leveraging this technology
and expertise, we expect to develop a better understanding of how our
consumers want to engage with P&G, so that we may tailor and personalize
content to create meaningful and lasting relationships with them."
The cloud-based solution is built on a Teradata enterprise-class data
warehouse, incorporating Teradata Customer Interaction Manager, the Retail
Logical Data Model, Teradata Master Data Management and analytics tools
including Teradata Warehouse Miner. Consumer Insight allows for marketing
automation to better personalize interactions and communications with
consumers across multiple channels, driving more meaningful consumer dialog
and deepening consumer engagement with P&G brands.
Said Ephraim Flores, manufacturing industry vice president, Teradata, "The
Consumer Insight solution Teradata has developed for P&G will deliver the
breadth and quality of service P&G requires. This will enable P&G to quickly
begin to realize the value of Teradata's powerful technology in more effective
and cost-efficient marketing. Teradata's direct-to-consumer centralized
marketing functions and sophisticated capabilities are proven to deliver more
effective marketing campaigns and economies of scale compared to multiple
marketing systems supporting different brands and geographies."
About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing
and analytic applications, and consulting services, helps organizations become
more competitive by increasing the value of their data and customer
relationships.Visit teradata.com for details.
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SOURCE Teradata
Website: http://www.teradata.com
Contact: D'Anne Hotchkiss, Teradata, + 609-433-1715,
Danne.Hotchkiss@teradata.com