The New World of Apps-Only Advertising

3 Minute Ad Age: Feb. 23, 2009

NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency.