* Create and implement the acquisition marketing plan (on and offline) in line with the wider marketing strategy and plan
* Manage the acquisition budget and assign to tactics as per acquisition plan
* Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend
* Manage social advertising campaigns, including facebook - aligned with the organic social marketing plan
* Work with marketing assistant on SEO to improve rankings for key search terms
* Generate leads from email using DotDigital
* Plan and implement a testing and improvement programme to improve conversion
* Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team
* Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need
* Manage affiliate and affinity partnerships
* Assist with website projects and create landing pages for digital campaigns

Requirements:

* Acquisition focused marketing role (On and offline)
* In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.
* In-depth knowledge of the facebook advertising programme
* Experienced in SEO - demonstrate a clear understanding of SEO principles and how to implement them
* Confidence working with third parties such as affiliate managers and partners