I’ve been to Mumbai in India a few times now, seeing Radio Mirchi, one of the most successful radio operators there. India’s had an explosion of new FM radio stations, and is about to have plenty more added to the market.

Let me tell you something about Indian radio that might hurt your head. According...

It’s true. Radio is where people discover new music. All the research points to it, from Edison Research’s annual figures to excited YouTube comments: for the majority of us, we discover new music on the radio. After all, you can’t search Spotify for an artist that you don’t know.

What’s interesting is how few radio stations own “music discovery” for themselves. Is...