Liberator products that are sold through retail stores, mass merchants, and internet retailers worldwide is known for their bedroom adventure gear.Taking kinky a notch higher, Atlanta-based sexual wellness brand Liberator would soon be introducing adult furniture in India. In an exclusive partnership with Pune-based romantic, intimate and personal product brand Bliss Basket, Liberator would start shipping their range of adult furniture to India by mid-January.

Liberator products that are sold through retail stores, mass merchants, and internet retailers worldwide is known for their bedroom adventure gear that includes products like sex furniture, positioning systems, pleasure objects, and sensual and intimate accessories.

In the past Liberator products have appeared in movies like Meet the Fockers and Burn after Reading, and television shows like The Real Housewives of Atlanta and Dr Oz.

The adult furniture range that the brand is entering the Indian market with would mainly include positioning pillows, wedge and ramp combos, large couch and lounger sets. The range with a plush faux velvet finish would range between Rs 8,000 and Rs 75,000. “Liberator gear fuses functional design with the highest quality materials, and in turn, can transform an ordinary bedroom into a sensual and erotic environment. The products employ angles, elevations, curves, textures and motion to help people, including those with back injuries and other medical conditions, find comfortable ways to connect,“ said Louis Friedman, CEO at Liberator.

“Not to be confused with sex toys, Liberator is as easy to adjust to as a simple pillow but can inspire any couple to broaden their lovemaking frequency and experience new heights of performance only limited by their imagination,“ Friedman added.

Talking about market drivers Fridman said, “Sexual wellness is a growing worldwide movement with a core belief that sexual health and sensual pleasure are essential to a well-lived life. Many of the major retailers, pharmacies and on-line retailers have begun to embrace this movement, especially over the last two to three years. Consumer demand for sexual health and wellness products is growing rapidly in India. We are already a market leader in the USA, China and Europe with our patented products and we plan to create a positive impact on the Indian market too.”

The brand would be investing close to Rs 50 lakhs over the next two years to market the Liberator range India. Bliss Basket has been recording a 30% on-year has a customer range between 21 years and 60 years with the highest demand from cities like Delhi, Mumbai, Bangalore, Hyderabad and Kolkata.

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