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ACTIVE UNDERWEAR DESIGNED by the ATHLETE for the ATHLETE and the ACTIVE

I wasn’t happy with the underwear that was out there for active people, sportsmen and most importantly, of course, for me, a cricketer. So I decided to design my own. Firstly for me to wear while playing, but always with the hope and intention, if they were better than whatever else I had worn, to turn it into a company and a career after cricket. I started this process back in October 2008, while we were in Bangladesh. Off the park that was a boring tour with a lot of hotel time, as we couldn’t leave the hotel. So it was there that I started making plans for when I got back to NZ, seeking out the right people to help (to sew up some prototypes for a start). Now settled in the UK, a wife and two kids, I have created the ambition that started 5 years ago. 010Gear Active Shorts. 100% Designed in my head but made, sourced and manufactured in Britain.

Iain O’Brien

What is 010 Gear? 010 Gear is compression clothing for the active. So far just active shorts, more items to come. 100% made in Britain

What’s Different? Traditionaly compression shorts leave little room for your “manatomy”. Your ‘junk’ is smashed up left uncomfortable. Expect more comfort in 010 Gear shorts, and more comfort = a happier you. Compress AND Impress. Everything has a place, and, finally, now us men do.

What’s The Same? Quality compression wear designed for active people. Any sport, any activity where you’re moving and deserve a better level of comfort.