1. Generate a buzz: The week before your broadcast, promote your event at least three times via email and on social media platforms Twitter, Facebook and LinkedIn.

Make sure high-profile presenters, attendees and key employees plug the live broadcast from their accounts too.
On the day, issue a reminder to tune in an hour beforehand and again a minute or two before the go-live.

5. Make it interactive: Unlike TV, live streaming your conference or event offers the advantage to interact with your audience in real time.

Involve remote audience members by hosting a live Q&A session where they can put questions to presenters.
Publish the results of the Q&A on your landing page with a subscribe button for viewers to find out more about future broadcasts.

Heni Fourie, Sales and Marketing Manager at Lane End, said: “Live streaming conferences and corporate events is an increasingly important business communication tool.

“As well as enabling you to involve core members in what you are doing, it’s ideal for reaching out to a new audience.”