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Posts Tagged ‘Charity Communications’

So, how can you use digital comms & social media to support your charity’s campaigning activities?

Campaigning organisations can find it difficult to stand out from the crowd and to get their message heard. If you work for a small organisation with only a few staff and limited budgets, finding new and innovative ways to communicate with your target audiences is always a challenge!

But that’s where the use of digital marketing and social media can really help you to compete with some of the bigger players. Of course, the use of digital communications and social media has to be considered in the context of an overall strategic approach, whether that’s in relation to fundraising, campaigning, marketing, or service delivery.

Cruelty Free International: A new non-profit using digital & social media to campaign globally

There are an increasing number of charities and non-profits who are integrating digital marketing techniques and social media channels into their work.

I’d like to showcase a new non-profit that is making the most of digital marketing and social media as part of their global campaign to end animal testing for cosmetics products.

Do you find yourself hitting the snooze button on the alarm more than you used to? Are you counting the hours every day – and the days until the weekend comes around?

Sounds like it might be time for a career change!

Changing career can feel like such a huge challenge that it might deter you from even considering new horizons. But you can give yourself the best chance of finding a new career by following a few key steps during your job search. With my 15 years’ experience in communications, including recruiting for great charity communications jobs, here’s the first part of my insider guide to help you with your career change. Although I talk about the charity sector, these strategies will help you if you’re working in other sectors.

Why do you want to make a career change?

Some people know from an early age the direct path their career will take, although most of us have a rather meandering path, if we ever have one at all! If you’ve come to a crossroads and just don’t know where you want to go next, one of the first questions I would ask you is ‘what first attracted you to your current job, and what frustrates you about it now?’ This could be the starting point for you to take a good look at your values, what you want out of your career, and what really makes you get up in the morning – even on these cold, dark January days!

It’s been a challenging year for most of us, but there have been some amazing creative charity campaigns, and it’s encouraging to see so many people who are interested in getting a charity job.

Traditionally January is the time that people start to make new plans, and that often includes looking at new career opportunities. So, I’ll be kicking off next year with some advice on CV’s and personal branding that’s designed to help you get ahead in the recruitment process.

In the meantime, I wish you and everyone who made a difference during 2011 a very Happy Christmas and creative New Year!

OK, let’s presume that you’ve made your Digital Marketing Manager happy and signed up for a Twitter account. Now what?

I’ve helped clients large and small to integrate Twitter into their planned marketing and comms activities. Just like other communication channels, the key is to decide at the outset if and how it can work for you.

I recently worked with a client who wasn’t yet at the point of needing a social media strategy. She needed a simple walk-through to see how she could use Twitter for her charity HR business and voluntary work. We went right back to basics during the session, so I thought I’d share a few of the points we looked at.

If you’re thinking about using Twitter, or if you’ve had a bit of a go and need some ideas about the next steps, I hope this is food for thought. And feel free to share my ‘27 ways to get more out of twitter‘.

This blog is an insider’s view about all things charity, but particularly charity careers, communications and campaigns.

I’ve spent many years recruiting staff for charities, and I’ve helped hundreds of people to get a paid or volunteer job in the charity sector. And as a communications specialist who’s worked with charities and ethical business, I’ve also advised and mentored people about how to get their comms, campaigning, lobbying and fundraising messages out to customers, supporters and donors. There’s more about me here if you want to know why I’m a passionate advocate for all things charity.

There will be interviews with some of the charity sector’s leading lights, guest posts, and insights into some of the hottest communications campaigns. It would be great to know what you’d find useful so make sure you leave your comments here!