Victoria Hoffman explains how you can minimize database deterioration by preventing deliberate unsubscribes. She explains the most common reasons why people unsubscribe, how to onboard new subscribers, and email templates that work. 'Why You Need to Onboard New B2B Subscribers' — 6 minutes

Jason Lemkin takes a look back at successful SaaS companies from years past... what led to them being successful, and where success will come from looking forward.'Age of Tech in SaaS: How The Bar Has Changed' — 3 minutes

The Waypost blog writes about the importance of conversion rates and that things like reach, bounce rate, and time-on-site (vanity metrics) should be looked at as merely hints to give you an idea about the situation you are in. 'Conversion is not a sale: It's the top marketing metric' — 4 minutes

Jen Spencer talks about the BDR role and how it should not only support inbound marketing, but also help bridge the customer journey from content-consuming to active oppurtunity. 'Scaling a Sales Team: Our 1st Month with Our BDR' — 5 minutes

Tomasz Tunguz put together an interesting piece on the SaaS industry and how it's become commodified with easy-to-use infrastructure, playbooks that we all follow, and rising customer acquisition costs. He goes on to explain that this isn't a bad thing – not at all – but an opportunity. Has SaaS Become Commodified? — 3 minutes