Using The Warm Weather To Your Brand’s Advantage

In the City of Toronto, where Synergy Merchants is headquartered, we are finally experiencing temperatures that are in keeping with the spring season. Many Torontonians are finally taking their exercise routines outdoors, biking and running along sidewalks and park paths. For business owners, this is a great time of year. Naturally, warm weather brings more people out of their homes. And that means there are more opportunities to welcome customers into stores.

No matter where you are located in Canada, warmer temperatures are on the horizon. Therefore, it’s important to find ways to use the warm weather to your brand’s advantage. How do you plan on encouraging all those extra bodies to enter the front doors of your store? The spring and summer are widely celebrated seasons. It’s time for your business to get in on the action!

It’s time to take things outside.

Why not put some of your items on display outside of your store? There are few ways to better entice walkers-by to stop and take a look than products themselves. By setting up a new “department” outside, you’ll be able to intrigue customers to check out what you have available inside your store as well.

On Business.com, Lyndi Catania advises business owners to market their businesses outdoors during the warmest months of the year. “If available, don’t forget to utilize the outside of your storefront,” she writes, “Advertise sales with fun chalk designs on the sidewalk or by setting up a tent outside to display your products or services to those walking by.”

Host sidewalk sales whenever the weather allows.

On Entrepreneur.com, Claire Prendergast encourages merchants to take things a step further. Instead of simply displaying your goods outside the confines of your store location, host sidewalk sales that offer discounts on all of the items you have on display outside. Prendergast considers the hosting of sidewalk sales to be a “no-brainer”.

“Display your products and provide information about your services,” she encourages, “Also, consider incorporating seating and refreshments, so passersby feel encouraged to engage and relax. Keep your target audience top of mind, for instance balloons and games always attract kids. You don’t have to settle for random pedestrian foot traffic — leverage focused targeting tactics leading up to the event.”

Be active on social media.

There really isn’t a time of year when promoting your business on social media is a bad idea. However, we wanted to highlight its importance during the time of year when you’ll have access to more customers than usual. Jump on your accounts to advertise all of your sales, offers and events.

“Think about hosting a social media contest, inviting customers to share exciting stories or intriguing photographs around a summer theme, and offer a ‘grand prize’ to the best entry,” suggests Prendergast.

At Synergy Merchants, we are well aware that the launching any type of promotion can cost a lot of money. As a result, we’re happy to offer Canadian business owners a way to get their hands on some quick cash. Contact us today to learn about how our unique merchant cash advance program can get you the funding you need within 24 hours!