Before filling your official 2014 Musikfest mug with your favorite brew, remove the colorful Bethlehem Restaurant Row coupon book tucked inside (or ask for one from the mug seller). While Musikfest rounds up exciting global flavors for 10 days, Bethlehem's Main Street restaurants showcase a world of good eats all year long. The book includes special offers from six restaurants (and a buy one, get one free for ArtsQuest's Oktoberfest, printed before ArtsQuest decided to make the festival free).

Even if you don't buy a mug, the coupon books are among the freebies and giveaways handed out by friendly Musikfest Street Team members.

"We're really excited," says Mimi Cibarra, ArtsQuest manager of corporate relations, explaining that businesses have invested money to help keep acts free at Musikfest, which is presented by ArtsQuest, a nonprofit organization. "This builds business development and brings people downtown after the festival."

Another tasty Musikfest feature continues 5-10 p.m. daily through Aug. 10, when South Italy Imports provides free wine samplings from 12 vineyards in eight regions of Italy at a station at SteelStacks in front of the Visitor's Center. The wines will also be available to purchase by the glass or uncorked bottle via the Mack Cafe at the Levitt Pavilion SteelStacks.