Both search and social deliver positive ROI as revenue grows faster than spend across each channel

London (April 16, 2014) – Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology, today released a new infographic, Kenshoo Search and Social Snapshot: Q1 2014, detailing key metrics and benchmarks for paid search and social advertising. The data show paid search still represents the biggest share of digital marketing investment but social is growing at a faster rate.

Search average cost-per-click was $0.59 (up 2%) and social was $0.25 (up 35%)

“Social advertising is growing fast and, while paid search still commands the lion’s share of online ad budgets, both channels have proven to deliver strong return on investment,” said Aaron Goldman, chief marketing officer of Kenshoo. “The key for marketers is to approach search and social holistically and leverage advanced cross-channel platforms to automate and optimise campaigns.”

“Search has long been the rock of digital marketing plans and will continue to be for its ability to capture intent and drive direct response results. The fact that search is still growing at double-digit yearly rates shows there is plenty of opportunity out there for scale,” added Goldman. “Meanwhile, social advertising has clearly emerged as a vital always-on component of the media mix and its triple-digital growth in revenue proves that marketers are successfully converting social engagement into tangible business outcomes.”