‘Cuz it’s all about them curlz!

Curls come in all shapes and sizes and often behave like rebellious teens. Curly hair is also more prone to dryness, tangles and breakage, making it more fragile than straighter hair. So for people with wavy or curly hair, a good hair day often involves rituals for taming, defining, moisturising and fighting frizz. That’s why these consumers spend 20% more on hair care products as they actively seek out specialised formulations that are safe, natural and proven effective, just like the ones below. Go to formulas

Lightweight Wave Defining Cream (Leave-in)

AAK emollients: ‘A curl’s best friend’

Our superior emollients are highly stable, sustainable and mild. Better yet, they’ve also been shown to outperform synthetic and placebo benchmarks at reducing combing force and breakage when hair is wet and most vulnerable. Together they offer versatile combinations for taming textured hair. Discover their full formulation benefits when creating weigh-down/anti-frizz conditioning and styling formulas.