Jamaica has reggae and Hawaii has its distinct, Polynesian-influenced melodies. But far more obscure — because it's not sung in the English language — is another island-music genre: the native songs of Okinawa in subtropical Japan. Okinawan music remains enormously popular at home, and has been featured in collaborations with Western artists like Ry Cooder, as well as the world-music label of David Byrne.

In the capital of Naha, student Kazuki Oyama sits cross-legged on the campus of Okinawa University and runs through a number with his performing-arts club. The long-necked instrument they're playing looks like a banjo, but it's covered in snakeskin and has just three strings. Oyama says the simple-looking instrument — known as the sanshin — is tough to master.

"Unlike the guitar, you pluck the strings one at a time and the music is written not as notes, but as Chinese characters," Oyama says.

British writer John Potter was so besotted with the Okinawan vibe, he moved to the city three years ago.

"More than anywhere else in Japan, Okinawan music still plays a big part in people's lives," Potter says. "Even though younger people might be more interested in modern pop music and hip-hop and things like that, they would also — even if they didn't have a tremendous interest in Okinawan music — they would also know about it. It's just there all the time."

Okinawans are renowned for their longevity, strong community ties and laid-back attitude. That's kept traditional music front and center as native music grew irrelevant in the rest of modern Japan. Music here is so ubiquitous, Potter says, it even follows Okinawans long after they're gone — it's played at grave sites, when families pay respects to their ancestors.

Love, Booze And Hot Water

At the Shimaumui pub in downtown Naha, 41-year-old musician Taku Oshiro says his lyrics, sung in the vanishing Okinawan dialect, cover the full range of human drama.

"Since this is music by the common folk, the themes are love, romantic problems, or someone got drunk and in hot water," Oshiro says. "They're like songs anywhere. It's also about life lessons and hopes for a good harvest."

Okinawan music, which dates back centuries, features the call-and-response phrasing also common in African cultures.

"The sanshin comes in between the words; it fleshes out the words, fills in the spaces in between the words rather than playing melodies," Potter says. "So it's used in a kind of different way to maybe a guitar accompaniment. You won't find a big sanshin solo in the middle of the song — it's simply used to accompany the words and make the words stand out more."

Rehabilitation

Ethnomusicologist Matt Gillan says this music — once the culture of a scorned Japanese underclass — has been dramatically rehabilitated in recent decades. He recalls an elderly sanshin musician who was warned early in his life to find a different career.

"The sanshin had this image of rather undesirable characters who drank too much and messed around with women," Gillan says. "So he became a professional musician anyway. About seven years ago, he was made a 'living national treasure' by the Japanese government."

Sanshin has also been blended with Western instruments to create a hybrid, like in the song "Haisai Ojisan," by local legend Shoukichi Kina.

Repeatedly subject to foreign occupation, most Okinawans, remarkably, don't sing the blues, but have maintained a sunny outlook on life — an attitude that colors their music. This strikes many outsiders as ironic, given the former independent kingdom's turbulent and tragic history. In their art, as in their lives, Okinawans keep saying that things will all work out in the end.

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Transcript

DAVID GREENE, HOST:

In Japan, the native songs of Okinawa remain enormously popular. Internationally, Okinawan music has been featured in works by Western artists like Ry Cooder and the world music label of David Byrne. Lucy Craft recently went to Okinawa to find the secret of its success.

(SOUNDBITE OF MUSIC)

KAZUKI OYAMA: (Foreign language spoken)

LUCY CRAFT, BYLINE: Sitting cross-legged on the campus of Okinawa University, student Kazuki Oyama runs through a number with his performing arts club. The long-necked instrument they're playing looks like a banjo, but it's covered in snakeskin and has just three strings. Oyama says the simple-looking instrument - known as the sanshin - is tough to master.

OYAMA: (Through translator) Unlike the guitar, you pluck the strings one at a time. And the music is not written as notes, but as Chinese characters.

CRAFT: British writer John Potter was so besotted with the Okinawan vibe, he moved here three years ago.

JOHN POTTER: More than anywhere else in Japan, Okinawan music still plays a big part in peoples' lives. Even though younger people might be more interested in modern pop music and hip-hop and things like that, they would also, even if they didn't have a tremendous interest in Okinawan music, they'd also know about it, because it's just there all the time.

CRAFT: Okinawans are renowned for their longevity, strong community ties and laid-back attitude. That's kept traditional music front and center as native music grew irrelevant in the rest of modern Japan. Music here is so ubiquitous, Potter says, it even follows Okinawans long after they're gone, played right at gravesites when families pay respects to their ancestors.

(SOUNDBITE OF MUSIC)

CRAFT: Still very much present in this life, patrons stop by for a beer at the ShimaUmui pub in downtown Naha. Forty-one-year-old musician Taku Oshiro says his lyrics, sung in the vanishing Okinawan dialect, cover the full range of human drama.

TAKU OSHIRO: (Through translator) Since this is music by the common folk, the themes are love, romantic problems or someone got drunk and in hot water. They're like songs anywhere. It's also about life lessons and hopes for a good harvest.

CRAFT: Okinawan music, which dates back centuries, features the call-and-response phrasing also common in African cultures.

POTTER: The sanshin comes in between the words. It fleshes out the words, fills in the spaces in between the words, rather than playing melodies. So it's used in a kind of different way to maybe a guitar accompaniment. You won't find a big sanshin solo in the middle of a song. It's simply used to accompany the words and to make the words stand out more.

CRAFT: Ethnomusicologist Matt Gillan says this music - once the culture of a scorned Japanese underclass - has been dramatically rehabilitated in recent decades. He recalls an elderly sanshin musician who was warned early in his life to find a different career.

MATT GILLAN: The sanshin had this image of rather undesirable characters who drank too much and messed around with women. So he became a professional musician, anyway. About seven years ago, he was made a living national treasure by the Japanese government.

CRAFT: Sanshin has also been blended with Western instruments to create a hybrid, like this hit, "Haisai Ojisan," by local legend Shoukichi Kina.

(SOUNDBITE OF SONG, "HAISAI OJISAN")

SHOUKICHI KINA: (Singing in foreign language)

CRAFT: Repeatedly subject to foreign occupation, Okinawans remarkably don't sing the blues. This strikes outsiders as ironic, given the former independent kingdom's turbulent and tragic history. In their art, as in their lives, Okinawans keep saying things will all work out in the end.