You're asking the same thing Brinson asked -- and we now ask: What is happening inside this man's stomach? We tremble at the thought.

A little research into Chia's website suggests Keiser's not alone in swallowing the seeds. And so far, so good for the Panthers defender: "It helps hydrate you, because it absorbs 10 times its weight in water," Keiser said. "And instead of the water just going in your system and flushing right out, it's going to sit in you longer."