As if The King was not creepy enough—a new concept for Burger King’s packaging will have the crowned mascot staring at you vacantly while you consume your value meal.

The concept according to creator Bernadette Coughlin, “was intended to ‘make it fun’. My approach was to go further than a nice, clean design. I went with a more conceptual approach and made it something that customers could interact with.

Campbell’s Soup has recently redesigned their labels using the process of mindfucking neuromarketing.

Here at foodiggity we are a bit disturbed by the shunning of the spoon. However, as a former art director myself, I say well done Campbell’s. I shall continue to use your creamed soups in future casseroles.