EYETRIBE actively promotes the importance of eye protection for children whilst keeping a very close eye on style. Established in June 2007, EYETRIBE now supplies sunglasses to 250+ accounts across Australia and has distribution in the across the globe. Sun protection during childhood is critical, as damage from UV radiation is cumulative & overexposure to sunlight, can result in chronic skin and ocular damage. The most effective way to protect children’s eyes from harmful UV rays, is to make sure they are always wearing sunglasses that comply with the Australian standards AS/NZS: 1067.