ICABS has thanked Google for removing bullfighting adverts from a page which previews a book about anti-bullfight campaigner, Vicki Moore. In our appeal to the company, we told of how brave Vicki was violently gored by a bull while documenting animal cruelty and sadly died five years later.

"We are sure that it was not Google's intention to be insensitive or disrespectful but the fact remains that the presence of these links are
hurtful not only to Vicki's surviving husband, Tony, but also to the many people in Ireland, the UK and across Europe who remember the
enormous contribution Vicki made to the campaign against bullfighting," we stated in our correspondence last month.

In an email reply to ICABS, a Google spokesperson acknowledged "the contradiction of showing the ads on a book search site against animal violence".

ICABS was delighted to subsequently learn, through Tony Moore and his partner Matilda Mench (both of whom launched the Google campaign), that the sponsored links had been removed from the Life on the Line page.

As Google continues to accept adverts from bullfighting-related companies, the campaign continues. Please see below for more details on how you can help persuade Google to stop advertising this abhorrent activity.

Some of the Sponsored Links which have been removed from the Google Book Search page for Life on the Line but which continue to be displayed on other search pages.

ACTION ALERT

Thank Google for removing the bullfighting sponsored links from the Life on the Line page. The links continue to appear on other Google pages, however, so please urge the company to show compassion and stop accepting adverts from those involved in this barbaric blood sport.

Sample Letter
(Please compose your own personal letter if possible. If you do not have time to do this, please send the short sample letter below. Be assertive, but polite, in all correspondence. Thank you.)

I am writing to thank Google for removing bullfighting sponsored links from the Google Book Search page for Life on the Line, a book about brave anti-bullfighting campaigner, Vicki Moore.

Sadly, similar links continue to appear on other Google pages. I ask you to please stop accepting Sponsored Link adverts from companies involved with bullfighting, one of the world's worst forms of animal abuse. Your decision to disassociate Google from this appalling blood sport would be widely welcomed by millions around the world.

Thank you. I look forward to your positive reply.

Yours sincerely,

[Name/Location]

"Life on the Line - The heroic story of Vicki Moore" by Matilda Mench. See below for ordering details

Video: Vicki Moore / Life on the LineTribute to Vicki Moore and her dedication to helping animals

Read a preview of "Life on the Line - The heroic story of Vicki Moore" by Matilda Mench at:
http://books.google.com

Purchase the book from your local book shop (ISBN-1904438571)

Video: The Cruelty of Bullfighting

Photos: Bullfighting barbarity

A bull bleeding from its mouth and body moments before being killed with a sword. (Photo: ADDA)

A bull winces in pain as spiked banderillas are stuck into its back. (Photo: RSPCA)

A matador prepares to stick a sword into the gap between the bull's shoulder blades. The severely wounded animal is seen here panting for breath moments before being killed during a French bullfight. (Image: Comite Radicalement Anti Corrida)

An injured bull bleeding during a bullfight in the south of France. (Image: Comite Radicalement Anti Corrida)

A bull runs across the bullring in pain as spiked banderillas dig into its flesh. (Image: Comite Radicalement Anti Corrida)

A bull leaps in pain as the banderillas stick into his back. (Image: Comite Radicalement Anti Corrida)

Another victim of bullfighting: A bull collapses on to the ground as blood cascades from its nose. (Image: Comite Radicalement Anti Corrida)