Norfolk Chamber of Commerce.

Brief.

The Norfolk Chamber of Commerce initially approached us to audit their website in terms of UX and conversion optimization focusing on converting more membership signups.

Process.

Website Audit

We implemented session tracking on the site focussing specifically on pages that led users to membership including Homepage, Membership, Events, Training Courses, Member offers, Articles and News pages

We analysed desktop, tablet and mobile device recordings over a period of a month and tested the pages in real-time using emulators

We provided a full UX and conversion optimisation audit report pointing out areas that required redesign and offered recommendations on how these areas could be improved

We also ran a full SEO audit and provided recommendations which could be fixed internally including:

Website speed

Technical SEO

Local SEO

Analytics configuration

Results.

Our research and analysis led to a redesign of the core pages of their site including the homepage, membership, events, individual event, news, individual news post, export and directory.

We created a set of wireframes for these followed by a set of desktop and mobile website designs provided as PSDs which were subsequently developed in Drupal by the Chamber’s own team of developers.