Negotiation

When licensing your intellectual property, you’re giving someone rights to use your IP in return for royalty payments. If it’s a patent, it can be make, sell, and distribute. If it’s a trademark, it’s rights to use it on their products or services. Your IP is a bundle of rights and unless you know what […]

Negotiating a licensing deal is sometimes the trickiest part. It’s a back and forth process of figuring out the best business terms for you and your licensing partner. Most of the time, negotiations go smoothly. But sometimes, it feels like your deal is getting eaten away. Just when you think you’ve finished negotiating the terms, […]

Royalty rates are one of the most mystifying areas of licensing. It’s one of the first questions I’m asked by clients, “how much can we get for the IP”? There are various formulas for calculating them, such as the Rule of 25%, or the average rate for a particular industry. In the end, it most […]

One of the first rules of negotiating a licensing deal is patience. Some deals move quickly, while others can fall into a black hole and never get completed. The timing is dependent on so many variables, such as the type of IP, the parties involved, what rights are being licensed, whether it has to go […]

You don’t get the licensing deal you deserve, you get the licensing deal you negotiate. Negotiating is about coming to an agreement for a long-term relationship with your licensing partners. The goal is to make it a win-win for both of you. You and your licensing partner should feel the negotiation is a win-win situation […]

About Rand Brenner

Rand is the founder of Licensing4Profits and is President & CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in the helping IP owners, businesses and start-ups manage and use their IP assets to increase revenues, cut costs and build company value. His experience includes over 25 years developing and implementing licensing strategies for all types of intellectual property. Read More.