Chief Superintendent Nick Aldworth, the new National Coordinator for Protect and Prepare Policing, was in Leeds today to launch the campaign.

It is part of a summer-long security campaign aimed at protecting crowded places.

With the tournament kicking off tonight, thousands of people are expected to watch matches on screens in city centres, football grounds and fan parks up and down the UK.

While there is no intelligence to indicate an increased threat to World Cup screenings or any other summer events, the new National Coordinator for Protect and Prepare Policing wants the public to know the 'game plan' for better security.

Speaking at Millennium Square in Leeds this morning, Chief Superintendent Nick Aldworth said: “Our summer security messaging is designed to remind everyone that our security, just like a World Cup-winning campaign, is a team effort and we all have a part to play.

“Sadly we have seen that these big public events and crowded spaces can be targeted by those who want to cause harm, but I want to reassure the public that the police, partners and the event organisers are doing all we can to keep them safe and secure.

"Some of that protection can be seen with visible security guards and local officers and a significant amount of the security measures will be less obvious and are deployed for extra protection."