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“Since 2007, I've been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content but the ability to tap into the global audience in a bigger way," said YouTube star Michelle Phan.

YouTube star Michelle Phan, known for her online makeup tutorials, has signed a deal with Endemol Beyond USA to launch a new television and digital lifestyle network aimed at women.

The deal with Phan’s For All Women Network (FAWN) marks one of the biggest partnerships between a YouTube platform and a major media company. Endemol Beyond USA is affiliated with Endemol North America, producers behind the television shows "Big Brother" on CBS, ABC’s "Wipeout" on ABC, NBCU’s "Steve Harvey" and AMC’s western series "Hell on Wheels.”

Phan, whose You Tube channel has more than 6.2 million subscribers, will spearhead the development of original content for both digital and broadcast, as well as mentor new talent, Endemol Beyond said.

"As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business,” Phan said in a statement. “Since 2007, I've been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content but the ability to tap into the global audience in a bigger way."

Phan produces, directs, stars in and edits her own videos, now numbering more than 850 since 2007. She was the first person to reach 1 million subscribers on YouTube, and her FAWN multichannel network has 7.2 million subscribers. She has been a spokeswoman for Lancome and last year launched her own cosmetics line with L’Oreal Group, Em by Michelle Phan.

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