Specializing in the design of interpretive exhibits and wayfinding solutions

Forest Park (St. Louis, MO) Wayfinding System

Located centrally in the St. Louis metro area, historic Forest Park serves as a destination for athletes, art and history enthusiasts as well as nature lovers. Ensuring visitors could access and navigate the park both on foot and by car required a comprehensive analysis and wayfinding system.

System Components

An array of signs are employed within the park to ensure that varied messages are delivered at the right location and scale. Design continuity supports park visitors from arrival through their visit and finally departure.

Gateway Mock-up

Striking the right balance between visibility, pedestrian and motorists sight lines required the use of physical and 3D models along with illustration. The net result is a prominent sign that clearly and beautifully identifies the park while being sensitive to the park and its users.

Installed Signs

Finished signs impressed friends of the park with their sensitivity to the park's beauty and heritage. Visitors love the clear and comprehensive information that help to improve navigation of the park.

Contact

About

Gene has spent his career focused on designing for the built environment; crafting exhibits, signage and communications to improve the experiences people have while moving through the world.

While working as a staff designer for an exhibit fabricator and a wayfinding design studio, Gene crafted solutions for a range of environmental design challenges. Using an open and responsive design process, Gene guided clients to great outcomes; telling rich stories and simplifying complex environments.

As a design consultant Gene takes pride in his pragmatic and collaborative approach to problem solving. His clients appreciate the solutions he creates as well as the process he directs.

Testimonials

"It was a delight to work with Gene Ullery-Smith. Not only is he the most talented graphic designer I have worked with, he went above and beyond to guide an inexperienced Detroit Historical Society staff through an overwhelming exhibit design project. Gene was excellent at communicating, and kept me on track throughout the process.” – Tobi Voigt, Detroit Historical Society

“Gene juggled design development of several exhibitions simultaneously and was still able to create a unique identity for each gallery while keeping them connected by a common visual thread. Each design choice was purposeful.” – Tracy Irwin, Detroit Historical Society, Director of Exhibitions and Collections

“I so appreciate Gene. I particularly appreciate that Gene is both creative and talented AND can do a project quickly. I've always believed that the best designers were those who could think fast on their feet. Gene is further proof of that.” – Ruth Steele Walker, Due North Communications

"As we handed out business cards … mine stood out like a flower in a coal pile."

“We have received lots of positive feed back. I knew you were the right person for the job!” – Bart Heil, City of Midland Parks Director

“The books are outstanding, as expected. I can’t thank you enough for your time, energy and expertise in guiding us through this project!” – Midland Area Community Foundation