Is a temporary shop for Illy Caffe’, located in Milano in Galleria San Carlo nearby the Duomo.

The concept for a reconfigurable store, characterized by different modulations of a single element, a “cube” which is 45x45cm-squared base.

Using a grasshopper definition it has been parametric device, it has been possible to manipulate the cube physical properties by editing depth, thickness, opacity, length and explosions. The combinatory logic – inspired by genetic algorithms process - permits to perform over 3000 configurationsof the same object.

The shop is created by 200 cubes and specifically designed to adapt to different sizes of Illy Café products.

By adapting the different modules according to the performances required, (accessibility of the products from the outside, number of item to display, level of transparency desired, product size) it becomes feasible to represent different characteristics of the Illy products, while the solution also allows fitting it into different locations.

The system engender from the walls and the ceiling, creating a disoriented expansion. The differentiated space dimensions appears to become one, transforming it into a game where user’s sight shifts from an object to another discovering the inside.

Comments

"Using a grasshopper definition it has been parametric device, it has been possible to manipulate the cube physical properties by editing depth, thickness, opacity, length and explosions. The combinatory logic – inspired by genetic algorithms process – permits to perform over 3000 configurationsof the same object."

A much too cerebral definition to justify a design that looks quite playful & charming.

I would have preferred if they have just confessed they played a lot of Q*bert in their teens ;)