Ptak Associates paints the big picture on Cloud Computing, Mobile, IoT, DevOps, Big Data, Cognitive Computing, and Workload Optimized Systems. Partnering with us, IT organizations understand and prioritize their needs within the context of IT trends, and technology vendors refine their strategies. We provide both with market insight, actionable recommendations, and deliverables that communicate the business values of their products and services

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Thursday, June 18, 2015

Dynatrace
went private late last year; the change is clearly paying off for them and
their customers. CEO John Van Siclen managed a record
breaking yearwith a 31% growth in net-new
customers, and 95% revenue growth in emerging (BRIC) markets. The list includes Adobe, KLM,
Samsung, Alibaba, Swiss Life, etc., demonstrating cross-industry appeal. New
growth along with a 91% renewal rate by the existing customers gives them a
base of more than 6000 customers. Dynatrace was once again named the world’s APM
Market Share leader, seizing 12.5% of the
market share in a highly competitive space,withrevenues more than $100M ahead of their nearest
rival. Additionally, the Dynatrace APM Community has grown to more than 103,000
members with 1,000 new sign-ups per month.

They
attribute their success to a strategy based on four beliefs:

It all
starts and ends with the digital customers’ experience – it’s the delivery of the digital service to the end customer, not just
the performance of the backend application or quality of the product that matters;

It’s
all about preventing problems, not simply reacting – recognizing and acting
BEFORE the customer is affected;

Gap-free
(end-to-end) data is essential – need to capture, leverage and exploit all available data from whatever
source to enable a digital business;

The
goal is DEV/Ops not merely ops – functions must communicate, coordinate and collaborate for success.

In
our opinion it’s the degree to which they integrate these beliefs into their
operations that makes them so successful. The focus on the customer permeates
everything. They understand that their success depends on their ability to help
customers succeed. And, that means providing the best customer experience
possible.

Their
focus was obvious throughout the business review; with nary a word about a
product except as it impacts, benefits and contributes to the success of
customer operations. Specific details of implementation and a demo are there if
you want them. But, the major focus is on demonstrating their knowledge of what
the customer is trying to do, and then demonstrating that Dynatrace is the one
that can help them do it.

So,
Dynatrace’s total focus is on helping digital businesses be successful by
helping them become experts in three disciplines. These are: 1) optimizing and
understanding the customer experience delivered
anywhere, anytime and anyplace, 2) the continuous delivery of new digital
capabilities by facilitating, actionable communication and collaboration among business, operations and development staffs, and
3) optimizing application performance by simplifying operations based on the
complete visibility of what is taking place across the delivery chain.

The strategy to accomplish the task they’ve
taken on is as follows:

Provide
complete visibility in real-time of the experience of all targeted customers
for all relevant devices,

Break
down barriers between Business, Development and Operations staffs with the most
comprehensive coverage of enterprise use-case and insights into competitor
performance,

Apply
their extensive expertise to leverage built-in and external analytics applied
to all available, relevant data to optimize performance,

Crowd-sourced
testing networks, for high fidelity measurement of customer experience,

Provide
fastest Time-to-Value with easy-to-use tools for analysis and reporting such as
self-service Quick-start guides for users.

Dynatrace
shows no indication of slowing down. They are strengthening their ability to
monitor and report on user experience and behavior monitoring in a merger
with Keynote. Clients will have the most timely
and accurate information to assure an optimal experience for their users and
customers. We recommend you check out the Dynatrace website for product details. We’ll conclude with congratulations
to the company for finishing their year so far ahead of their competition.