News

IRISH business women have a magazine they can call their own — though how often is not certain. Image, the successful women’s glossy that this year celebrates its 30th birthday, last week published the first issue of Image Business, a magazine dedicated to working women.

The 96-page glossy features profiles of the country’s leading female executives and explores work-life balance issues. It also has tips on fashion, technology, cars and eating out. It had a print run of 40,000 and cost about €80,000 to produce.

Jane McDonnell, editor of Image Business, said the magazine was prompted by a 20% increase in working women reading Image. “We felt that there was more room to focus on women in corporate life and that this would bring the magazine closer to the corporate environment.”

McDonnell said the frequency of the magazine would depend on the reaction to the first issue. “We’ve introduced it to