Kongregate makes $10m push into mobile gaming market

SHARE THIS ARTICLE

Online games portal Kongregate is launching a $10m programme to encourage independent developers to produce mobile games for its platform.

The Kongregate Mobile Developers programme is back by its parent company, GameStop, the leading specialist US games retailer. It will offer distribution, financial assistance, consulting and marketing services to help developers be successful in the competitive mobile arena.

To lead its new mobile division, in-house and overseas, the company has hired former Zynga general manager Panayoti ‘Pany’ Haritatos as vice president of its new mobile division.

“Developers are increasingly finding it harder to get their games discovered through the different app stores,” he said.

“I personally faced these challenges in 2009 while managing my own game studio. Utilising the Kongregate platform made my games successful, which ultimately led to my studio being acquired by Zynga.”