OomphHQ

The Newsstand effect

Apple’s Newsstand has significantly boosted the sale of iPad magazines since it’s launch in Australia last week. As publishers scramble to get their Apps Newsstand compatible, we have seen the following results on the App Store:

Fitness First is ranked #15 Top Free iPad App (health and Fitness category) with 7 other Fitness magazine titles also in the top 20 Health and Fitness category applications.

8/12 Top Grossing Health and Fitness apps are magazine applications

Across all categories there are 2 magazines in the top 10 Free apps (Better Homes & Gardens and Gourmet Traveller). Australian Women’s Weekly is following close behind at #13.
Want to get onto Newsstand? Contact Oomph today.