Made from agar agar and cast in different colors as well as flavors, Jelloware demonstrates that disposable doesn't have to be bad for the planet.

Determined to prove that the convenience of disposable dishware doesn't have to come at the expense of the environment, the ladies of THE WAY WE SEE THE WORLD design consultancy in NYC are using jello in ways that Bill Cosby never could have imagined.

Dubbed Jelloware, this unique line of cups completely reinvents the way people experience a beverage, including the way it feels, tastes, smells, moves, and is even disposed of.

The cups are made entirely out of agar agar and cast in different flavors, such as lemon-basil, ginger-mint, or rosemary-beet, each specifically designed to compliment a corresponding drink.

People are drawn to disposable, single-use, throw-away products and packaging like moths to a flame, simply because it's a way to satisfy a desire without having to worry about the clean up. Unfortunately, these disposables are usually made out of paper or plastic made from petroleum.

Jelloware provides a way to enjoy the no-commitment advantage of a disposable cup without having to worry about the environmental consequences.

Compostable dishware, made from corn or sugar, has grown in popularity, but it still presents a problem in areas where proper composting facilities aren't readily available. (Nope, your home compost pile won't be able to cut it). This means that after shelling out the extra bucks for compostable cups, most of them end up in the landfill anyway.

In a refreshing twist, Jelloware is actually meant to be thrown into the grass after it is used, as agar agar is a seaweed extract and actually nurtures the growth of plants. So next time you have a party, you can encourage your guests to leave their cups all over your lawn.