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To take advantage of a customer experience market Gartner predicts to reach $36 billion by 2017, Wise.io has built out machine-learning technology that is accessible even to non-xpert users. Every service company should have advanced analytics, the company said, but not all of them can afford it. However, the Wise.io machine learning technology might make those types of solutions finally available to customer support businesses, the company said. In conjunction with the funding announcement, Wise.io named Jeff Erhardt as CEO.