It was attended by "a sparse group of mostly young people" with no Take-Two executives on site, "least of all Strauss Zelnick." Zelnick is the big boss of publisher Take-Two.

UNICO "pounded away" at the host location to try and "cancel the event as inappropriate" in the week leading up to the launch event. They say Take-Two are "demeaning and stereotyping Italian Americans" with the release of Mafia II.

"I believe the combined result of our activities was that, without acknowledging our efforts, both Take-Two and the 92nd Street Y became very hesitant to heavily promote ethnic bashing in this very public way," said DiMino.

"The lack of media coverage for the launch party is another indicator that they pulled back on promoting this event." Mafia II's launch certainly pulled no punches in the online arena as their Internet ad campaigns continue to run. Check out our Mafia II review.