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Local Online Marketing & SEO Tips

Want to boost the effectiveness of your website? Here are tips and best practices from Brick City Interactive, based on more than 15 years of experience in local online marketing, search engine optimization and Internet advertising.

Setting up a Facebook page for your business? Way to go! Facebook gives you a free platform to communicate with existing customers and reach out to new prospective s. Here are some of the most common questions we get when businesses are setting up for a Facebook page for the first time. Q. I don’tRead On >

One of the first things you learn about online advertising is that a “click-through” isn’t a customer or even a lead. Not yet, anyway. Converting a click to a customer is the work you have to do between grabbing attention (‘Hey You!’) and actually closing a sale. One essential ingredient is an effective landing page.Read On >

Whether you’re selling products or offering your professional services, here’s how you can make the most of your online display advertising opportunity: 1. Offer a Simple, Clear Benefit. Put yourself in the shoes of potential customers. When they make that split-second decision about a commercial message, only one thing is going through their head. It’sRead On >

If you’ve been paying attention to your business Facebook page, you’ve noticed that you’re reaching fewer and fewer fans these days. It’s not your imagination. With more businesses using Facebook as a marketing platform it is getting harder to be heard in the noise. But it’s not just the swelling crowds. Facebook is actively dialingRead On >

What’s the fuss about Google Plus? For small businesses serving a local market — like ours in Ocala, Florida — Google Plus stinks as a tool for social media engagement. It’s a ghost town compared to Facebook. But Google Plus is a critical component in local search engine optimization. Among the 200+ factors used toRead On >