conversion mapping

Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to:
improve customer experience
boost engagement
escalate lead acquisition
increase conversion across digital platforms
By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.

A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.