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Nikon Coolpix L12

PMA 2018 Report

Tuesday 20th, February 2007Posted by: Mark Peters

Nikon is constantly striving to develop better cameras for professionals and amateurs alike. The Nikon Coolpix L12 is the latest addition to the Coolpix range, which has earned a reputation within the photography community of delivering excellent results through simple camera operation. Nikon has taken every possible measure to ensure that the user is able to achieve perfect pictures, whatever the conditions. The Vibration Reduction feature compensates for camera shake to produce clearer, steadier images. This function operates whenever the camera is switched on, making it possible for the user to select the best moment to take the shot by viewing the image on the cameras 2.5-inch screen.

Nikon Coolpix L12 camera - ISO 1600The combination of a 7.1 megapixels of resolution and the powerful 3 x Zoom-Nikkor lens with a range of 35-105mm enables the Nikon Coolpix L12 to deliver excellent picture detail whether the subject is a close-in portrait or a broad panorama. Light sensitivity up to ISO 1600 guarantees high image quality in low-light conditions, and also enables the faster shutter speeds that are essential when photographing fast-moving objects.

Nikon Coolpix L12 - Face-priority AFThree unique Nikon innovations make it possible to manipulate the images in-camera, enabling amateurs to achieve results that a professional would be proud of. Face-priority AF detects peopleís faces to achieve sharp focus, no matter where they happen to be located in the frame; In-Camera Red-Eye Fix tackles this effect by providing automatic compensation for more flattering, natural-looking portraits in low light. Finally, Nikonís unique D-Lighting function, available in playback mode, improves underexposed images or shots taken with too much back light by creating a copy of an image with added light and detail wherever necessary, leaving well-exposed areas untouched.

Nikon Coolpix L12 - One-touch portrait buttonA handy standalone button offers direct access to three Nikon innovations that produce more satisfying images Ė Face-priority AF that automatically detects and achieves sharp focus on peopleís faces wherever they are in the frame, In-Camera Red-Eye Fix that can automatically overcome the red-eye effect sometimes caused by flash, and Nikonís D-Lighting that can rescue underexposed images or shots taken with too much backlight. Face recognition capability may be limited in some shooting conditions. The Nikon Coolpix L12 will be available beginning of April, at a suggested retail price of £149.99/ Ä219.

Nikon L12 - VR image stabilization corrects camera shakeThe Coolpix L12 offers the advantage of optical lens shift VR (Vibration Reduction), which cleverly detects any camera shake and accurately compensates for it to produce sharper, steadier images. And because the VR system remains active whenever the camera is on, images also appear more stable on the LCD monitor, making it much easier to judge the right moment to take the shot. The same effect is also available when shooting movies, while a handy Anti-Shake button located on the top panel can be pressed to activate three functions for sharper shooting - VR, High-Sensitivity mode and BSS.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).