Six Weeks of Classified Boards

We launched edgeio classified boards in early March. Since then more than 700 web sites have started boards. Of those about 580 are free boards with no listing fee. More than 120 are paid boards with a listing fee.

The most prominent is clearly TechCrunch’s “CrunchBoard” but there are many more. Check out some of them:

It seems pretty clear that classifieds are a wonderful advertising complement to social media. Highly focused readerships are very valuable to listers. A classified board gives an advertiser a wonderful way to influence those readers. The eCPM’s on Crunchboard during the first month of it’s life with edgeio have been very significant.

Now that Goolge has acquired DoubleClick we believe that classified advertising – as a platform for delivering revenue to web site owners – is the next big revenue driver on the Internet. Our first six weeks make us even more sure than previously that this is true.