Confession time: Wireless Analytics is not — and never has been — in any of the Gartner Magic Quadrant reports for Managed Mobility Services. That’s not to say we would have ranked poorly in the Magic Quadrant. We’ve just never been featured at all in the past.

So we thought it was only fair to offer our take on the Gartner Magic Quadrant and why we believe it may not be the best tool for choosing a managed mobility services provider.

Consumer Reports for Managed Services

Not too long ago, if you wanted to buy a lawnmower, a refrigerator, a camera, or make any other pricey purchase, your best source for objective data comparing products and brands was Consumer Reports. You probably remember pouring over the magazine’s rigorous test results (or if you’re younger, watching your parents) before pulling the trigger on an expensive appliance.

While Consumer Reports still exists, its influence has waned in the era of Amazon reviews. But at the enterprise level, anyway, its spirit lived on with the Gartner Magic Quadrant.

Many IT departments had gotten in the habit of relying heavily on Magic Quadrant reports when researching vendors in unfamiliar industries. And we admit; they were convenient. With an instantly-understandable graphical tool and exhaustive analysis of each of the chosen vendors, the Magic Quadrant had the allure of a one-stop shop for vendor research.

If you’re choosing, say, data center backup software or cloud storage services, and need some ammunition to justify your decision, you could do worse than the Gartner Magic Quadrant.

However, when it comes to managed services providers, what does it mean when a vendor is entirely missing from an enterprise report like the Magic Quadrant?

Not being a big name by Gartner’s estimation doesn’t mean a managed mobility services provider like Wireless Analytics will provide inadequate service. It just means Gartner decided it needed to set a cut-off point somewhere.

Remember, managed mobility services is a relatively young industry. Companies are entering and exiting, dividing and consolidating. It remains to be seen which vendors will truly deserve Gartner’s attention in the long run. (Wireless Analytics, meanwhile, has been going strong since the flip-phone era.)

What to Look for in a Managed Mobility Services Provider

While the Gartner Magic Quadrant has been a tempting shortcut in the past, it may have overlooked a smaller vendor that is a perfect fit for your company. Nor should you focus entirely on the “household names” in the industry. Among other reasons, there really aren’t any household names in this young field.

We’ve shared our thoughts on the Gartner Magic Quadrant. Now, what are yours? Do you think it’s been a useful tool for finding a managed mobility services provider? Let us know!

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Confession time: Wireless Analytics is not — and never has been — in any of the Gartner Magic Quadrant reports for Managed Mobility Services. That’s not to say we would have ranked poorly in the Magic Quadrant. We’ve just never been featured at all in the past.

So we thought it was only fair to offer our take on the Gartner Magic Quadrant and why we believe it may not be the best tool for choosing a managed mobility services provider.

Consumer Reports for Managed Services

Not too long ago, if you wanted to buy a lawnmower, a refrigerator, a camera, or make any other pricey purchase, your best source for objective data comparing products and brands was Consumer Reports. You probably remember pouring over the magazine’s rigorous test results (or if you’re younger, watching your parents) before pulling the trigger on an expensive appliance.

While Consumer Reports still exists, its influence has waned in the era of Amazon reviews. But at the enterprise level, anyway, its spirit lived on with the Gartner Magic Quadrant.

Many IT departments had gotten in the habit of relying heavily on Magic Quadrant reports when researching vendors in unfamiliar industries. And we admit; they were convenient. With an instantly-understandable graphical tool and exhaustive analysis of each of the chosen vendors, the Magic Quadrant had the allure of a one-stop shop for vendor research.

If you’re choosing, say, data center backup software or cloud storage services, and need some ammunition to justify your decision, you could do worse than the Gartner Magic Quadrant.

However, when it comes to managed services providers, what does it mean when a vendor is entirely missing from an enterprise report like the Magic Quadrant?

Not being a big name by Gartner’s estimation doesn’t mean a managed mobility services provider like Wireless Analytics will provide inadequate service. It just means Gartner decided it needed to set a cut-off point somewhere.

Remember, managed mobility services is a relatively young industry. Companies are entering and exiting, dividing and consolidating. It remains to be seen which vendors will truly deserve Gartner’s attention in the long run. (Wireless Analytics, meanwhile, has been going strong since the flip-phone era.)

What to Look for in a Managed Mobility Services Provider

While the Gartner Magic Quadrant has been a tempting shortcut in the past, it may have overlooked a smaller vendor that is a perfect fit for your company. Nor should you focus entirely on the “household names” in the industry. Among other reasons, there really aren’t any household names in this young field.

In parts 1 and 2 of this series, we described Managed Mobility Services (MMS), the ever increasing demand for it, the value proposition for your enterprise customers, and what differentiates Wireless Analytics as a provider. So now… How can you turn your partnership with Wireless Analytics into meaningful revenue for your company?

Let’s start with what customers to engage. The highest demand for MMS is with customers that have 500+ employees or 300+ wireless devices (whether corporate-liable or BYOD) – in any vertical market. Since MMS streamlines business processes across IT, Finance, HR, and Procurement, it is recommended that discussions begin at an executive level within those functional groups. Be cautious in your approach when talking with a lower-level individual or team that could perceive an outsourced MMS provider as a replacement for what they do for the company.

Key questions to ask your prospects:

How are you involved in managing mobile devices today?

Is your mobility environment managed internally or by an external resource?

How many mobile devices do you have? (Do you know?)

Do you allocate device spend by usage to individual cost centers?

Do you have users outside the US?

How are usage and device procurement policies enforced?

How are mobile end-users supported?

A matrix of qualifying questions for different functional groups is available online through your master agent. Check it out.

Depending on the scope of work and volume of devices, Wireless Analytics’ monthly fees range from $3-10/device. And every bit of revenue from your customers is commissionable: monthly managed services fees as well as ALL one-time fees, including initial set-up and any future project-based work! Imagine your customer someday deploying a field solution that involves the procurement, kitting and distribution of 1,000 tablets. When they turn to Wireless Analytics as their trusted mobility expert to implement the project, you get commissioned.

Beyond our own fees, Wireless Analytics also makes it easy for you to capture carrier commissions on new activations and upgrades. In a full MMS engagement, wireless procurement (from a new employee phone to a large deployment as described above) is managed through Wireless Analytics’ workflows. Unless the carrier has restrictions on the account, we will establish an order fulfilment process that gets you carrier commissions – seriously, the most amount of money for the least amount of effort.

A number of companies say they provide similar services, so why Wireless Analytics? One good reason… Compelling commissions without the drama often associated with building a new recurring revenue stream. With very little effort, you can capitalize on Wireless Analytics’ full range of managed mobility services, which have been rated the highest in customer satisfaction by a leading analyst group 4 years in a row.

Wireless Analytics has been an industry pioneer, providing managed mobility services since 2003. We know that success in our business involves much more than a great technology platform. The most important part is the ability to effectively execute on promises and deliver great customer service. That’s what creates sticky customers, and it’s exactly what we do best. Whether optimizing carrier rate plans for customers to realize maximum savings, or providing above-and-beyond end user support, we pride ourselves as a company that delivers white-glove service. And it shows… Awards are nice; however, the best testimony to the level of service that Wireless Analytics provides is that we have never lost a customer!

In addition to Wireless Analytics’ strong history of customer success, here are some other key differentiators to consider:

Strong international support – Delivering order procurement, cost savings, and support to mobile end users worldwide -- Capable of capturing invoice data from 120 carriers worldwide

In our post next week, we’ll focus on what kind of enterprise customers to engage, what questions to ask them, and how to maximize revenue from your partnership with Wireless Analytics. To contact Wireless Analytics sooner, please email Chris Maggio at cmaggio@wirelessanalytics.com, call 978-783-7474, or go to www.wirelessanalytics.com.

Part 1 of 3: What Is Managed Mobility Services and Why Your Customers Need It

With mobile connectivity firmly entrenched as a business necessity, managing mobile workforce environments has become increasingly complex. Overseeing device procurement, negotiating service contracts, and providing efficient end-user support, among other activities, can be difficult to optimize for non-experts. For this reason, many enterprise organizations engage with third-party Managed Mobility Services (MMS) providers such as Wireless Analytics to help manage enterprise mobility.

Reports show that most companies are now spending a greater share of their telecom budget on mobile services than on any other telecom expense. And the lack of systems, staff, and expertise necessary to effectively manage enterprise mobility has driven a big demand for managed mobility services. According to Gartner, the MMS market is expected to grow from $4.4 Billion in 2015 to $6.2 Billion by 2018.

When thinking about the value that you could deliver to your customers through MMS, consider the fact that many enterprises do not take into account the Total Cost of Ownership (TCO) when evaluating their mobility deployment and strategy. According to a recent Redshift Research survey of 500 US IT decision makers with control over their company’s mobility spending, the TCO of mobility is made up of the following:

Carrier Charges – 48%

Hardware – 21%

IT Resources – 15%

Additional Services – 10%

Security – 6%

The average cost of enterprise mobility is estimated at $1,840 per employee mobile device per year. With proper mobile control, $480 could be saved per device annually. If a customer has 1000 devices, that’s an annual savings of $480,000! Wireless Analytics is typically able to reduce a customer’s annual mobility spend by 20-40%. Think about some of your customers who could benefit from this ROI!

Another value-add that you could deliver through MMS is the security of your customers’ corporate data in the mobile environment. According to Redshift, 28% of U.S. companies reported a mobile security breach in the last 12 months. Wireless Analytics is fully integrated with the leading Mobile Device Management (MDM) software providers to deliver mobility protection.

Overall, managed mobility services deliver on the following:

Decreased mobility spend without changing carriers

Reduced internal IT support costs

Improved employee productivity

Maximum ROI from mobile technology investments

Increased mobile data security

In our next post, we’ll tell you more about Wireless Analytics, why we are a leading provider of MMS, and how to uncover sales opportunities. But why wait? To learn more about Wireless Analytics right now, please contact Chris Maggio at cmaggio@wirelessanalytics.com or 978-783-7474.

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How to Increase Your Revenue with Managed Mobility Services (MMS)

Part 1 of 3: What Is Managed Mobility Services and Why Your Customers Need It

With mobile connectivity firmly entrenched as a business necessity, managing mobile workforce environments has become increasingly complex. Overseeing device procurement, negotiating service contracts, and providing efficient end-user support, among other activities, can be difficult to optimize for non-experts. For this reason, many enterprise organizations engage with third-party Managed Mobility Services (MMS) providers such as Wireless Analytics to help manage enterprise mobility.

Reports show that most companies are now spending a greater share of their telecom budget on mobile services than on any other telecom expense. And the lack of systems, staff, and expertise necessary to effectively manage enterprise mobility has driven a big demand for managed mobility services. According to Gartner, the MMS market is expected to grow from $4.4 Billion in 2015 to $6.2 Billion by 2018.

When thinking about the value that you could deliver to your customers through MMS, consider the fact that many enterprises do not take into account the Total Cost of Ownership (TCO) when evaluating their mobility deployment and strategy. According to a recent Redshift Research survey of 500 US IT decision makers with control over their company’s mobility spending, the TCO of mobility is made up of the following:

Carrier Charges – 48%

Hardware – 21%

IT Resources – 15%

Additional Services – 10%

Security – 6%

The average cost of enterprise mobility is estimated at $1,840 per employee mobile device per year. With proper mobile control, $480 could be saved per device annually. If a customer has 1000 devices, that’s an annual savings of $480,000! Wireless Analytics is typically able to reduce a customer’s annual mobility spend by 20-40%. Think about some of your customers who could benefit from this ROI!

Another value-add that you could deliver through MMS is the security of your customers’ corporate data in the mobile environment. According to Redshift, 28% of U.S. companies reported a mobile security breach in the last 12 months. Wireless Analytics is fully integrated with the leading Mobile Device Management (MDM) software providers to deliver mobility protection.

Overall, managed mobility services deliver on the following:

Decreased mobility spend without changing carriers

Reduced internal IT support costs

Improved employee productivity

Maximum ROI from mobile technology investments

Increased mobile data security

In our next post, we’ll tell you more about Wireless Analytics, why we are a leading provider of MMS, and how to uncover sales opportunities. But why wait? To learn more about Wireless Analytics right now, please contact Chris Maggio at cmaggio@wirelessanalytics.com or 978-783-7474.

According to Gartner, the Managed Mobility Services (MMS) market is expected to grow from $4.4 Billion in 2015 to $6.2 Billion by 2018. Wireless Analyics will help you to capture your share! Substantially increase your monthly commissions while delivering the following important value to your customers:

Decreased mobility spend without changing carriers

Reduced internal IT support costs

Improved employee productivity

Maximum ROI from mobile technology investments

Increased data security

And best of all, you can capitalize on the growing MMS market with very little time and effort. Register an opportunity and schedule a 15 minute discovery call... We’ll do all the heavy lifting from there. Our resources are alligned to close business for you.

As mobility has become a core enterprise enabler, corporate management responsibilities have expanded far beyond inventory and expense management to encompass all aspects of the mobility lifecycle, from carrier contract negotiations to secure device retirement. The increasing complexity of managing mobility is prompting many firms to engage third-party specialists to help manage telecommunications programs and enterprise mobility services.

But the broadening range of services offered by a growing number of managed mobility and telecom expense providers in the marketplace poses a new challenge for IT decision makers: choosing the right vendor to match their specific business needs.
This report examines the experience of five firms as they navigated the solution selection process for enterprise mobility support, and ultimately selected Wireless Analytics to manage their mobility and telecommunications services.

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As mobility has become a core enterprise enabler, corporate management responsibilities have expanded far beyond inventory and expense management to encompass all aspects of the mobility lifecycle, from carrier contract negotiations to secure device retirement. The increasing complexity of managing mobility is prompting many firms to engage third-party specialists to help manage telecommunications programs and enterprise mobility services.

But the broadening range of services offered by a growing number of managed mobility and telecom expense providers in the marketplace poses a new challenge for IT decision makers: choosing the right vendor to match their specific business needs.
This report examines the experience of five firms as they navigated the solution selection process for enterprise mobility support, and ultimately selected Wireless Analytics to manage their mobility and telecommunications services.