A tactical business plan defines the actual steps that will be utilized to execute a business strategy. This plan is a thoroughly organized and comprehensive assessment that details the exact methods that will be implemented by defining the processes in which to pursue designated targets and to identify the company’s divisions that will be deployed to accomplish the tactical objectives.

S.M.A.R.T. Goals

S.M.A.R.T. signifies “specific," “measurable," “attainable," “realistic” and “timely." These are the five steps that construct an action plan. Begin by specifically spelling out the exact goal objectives and breaking down the desired result into measurable, tangible numbers. Set short-term targets that are attainable. Keep these targets in line with relation to the business’s size and existing funding. Often, organizations plan based on potential deals that have not yet closed or probable investor capital. Be realistic when goal-setting and revisit the company’s objectives frequently, because situations may vary. Furthermore, allot a time frame in which these achievements should be reached or when next to convene to revisit the data for further adjustment.

Plan the Process

The focus of a tactical business plan will indicate the particulars as they correspond to the daily procedures needed to accomplish the milestones in its agenda. These details will convey instructions to all related departments. Successful tactics will expand expressively on “when” and “where” to delegate each portion of the action plan. Such tactical suggestions may also outline any consideration in obtaining the assistance of outside resources, such as a third -party vendor, in order to attain the goal in a timely fashion.

From Strategy to Tactics

A tactical business plan feeds from a company’s strategic business plan. The strategic plan is the ideology as derived from the owner or senior management. For example: “Increase sales by 25 percent with in the next quarter.” Planning the expansion of the existing sales team, creating a streamlined approach for targeting the audience and new potential clients, scheming a fresh marketing campaign that will drive sales; these facts, as they apply to the business, are the structural elements that compose a tactical business plan.

Get Help

Contact non-profit organizations for free or low-cost solutions regarding business plan development. Visit the U.S. Small Business Administration’s website for local SBA chapters and Small Business Development Centers for assistance in business mentoring. SCORE is a not-for-profit association that is supported by the SBA and is dedicated to the counseling, tools and workshops geared toward the success of small businesses nationwide.