A Race to Space

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Transcript of A Race to Space

A reality show of cosmic proportions A Race to Space JetSet report - in a survey of jet owners, 69.4% of respondents were interested in taking a spaceflight abcde The Private Space Business The Idea Primary Hurdle Solution $$ too much for one sponsor. Share $$ between multiple sponsors Instead of "Product Placement", think "Contestant Placement". Universal Interest in Space The Space Experience Zogby Survey in 2002 - 58% of respondents were interested in an orbital spaceflight April 2001 - Dennis Tito became the first private citizen to travel to space October 2004 - $10m prize awarded to SpaceShipOne after completing 2 flights to above 100km in less than 2 weeks Key Player Key PlayerVirgin GalacticDeveloping SpaceShipTwo for suborbital spaceflightReceived over $300m investment from Aabar Investments BoeingReceived $92.3m, plus $20.6m in optional milestones for developing the CST-100 Train in Star City, Moscow for 3-4 months Launch on Russian Soyuz rocket to the International Space Station View the Earth from over 200 miles above the surface Float in weightlessness for around 10 days Key Player Space AdventuresArranged for 8 private spaceflights to the ISSTotal of over $300m in space experiences delivered and booked to date Key Player The Future is Coming.... The time is right for a space-based reality TV show. Viewers will have the opportunity to be both entertained and intellectually stimulated as the age of a more space-prominent society takes flight Over the course of about 10 episodes, contestants will go head-to-head each week in the form of a league table. They will compete to rank, progressively gaining more points.

SpaceXDragon spacecraft became the first privately developed spacecraft to dock with the ISS in May 2012Majority of investment came from founder Elon MuskReceived $20m investment from Founder's Fund as well as investments from Draper Fisher Jurvetson and Valor Equity Partners Ten brands pay to nominate a contestant. The contestants will compete against each other for a grand prize. The prize is an orbital spaceflight... One person wins... Harris Interactive Survey - 52% of respondents were interested in spaceflight in the next 10 years 18-45 males are significantly more interested in spaceflight Multiple platforms OfflineTVOnline