March 12, 2017

Every day we read about famous empowered women who are making big things happen in the world today. We are inspired by their passion and intelligence. We marvel at their achievements. We share their stories.

Celebrating International Women's Day with Grab and Magnum Ice Cream

Yet, every day in our own community there are also many other women who are defying all odds to either empower themselves to break away from the circumstances of their less than perfect lives such as discrimination and violence, or those who are motivating them in their efforts to break those chains. Many of these women, their stories and struggles towards their freedom go unnoticed or unheard to the masses, however inspiring to the community they are a part of.

In conjunction with International Women’s Day, Grab together with Magnum would like to recognise these women and the many people, both men and women, who are working hard to support them in their journey.

Therefore, both these brands are coming together to raise funds to help encourage and recognise the good work the Women’s Aid Organisation (WAO) is doing to help women rise above their difficult situation.

Collaboration of Grab with Magnum Ice Cream #GrabMagnum

As such, beginning from March 8 till 12, from 10am to 4pm*exclusively in Klang Valley, the public can purchase an exclusive pack of four Magnum Pink Pomegranate ice cream with ripples of Pomegranate sauce encased in a Magnum chocolate shell with a shimmering pink finish at RM10 per pack via the Grab App, and a Grab driver will deliver it to you. For every pack of four Magnums purchased by Grab customers, part of the proceeds will be donated to WAO.

All you need to do is:

Step 1: Power up your Grab App (If you don’t have one, you can download it from the Apple AppStore or Google Play Store)

Step 2: Select the #GrabMagnum icon on the Grab app.

Step 3: Key in the SAME desired delivery location in the Pick-up and Drop-off fields.