Privacy Policy

Introduction

THIS PRIVACY POLICY IS DESIGNED TO INFORM YOU ABOUT THE INFORMATION
WHICH ANHEUSER-BUSCH INBEV SA/NA, WITH REGISTERED OFFICE AT GRAND
PLACE 1, 1000 BRUSSELS, BELGIUM (“AB INBEV”) AND REGISTERED WITH THE
CROSSROADS BANK FOR ENTREPRISES UNDER COMPANY NUMBER
0417.497.106.COLLECTS VIA THE WEB SITE ON WHICH THIS POLICY IS FOUND,
WHY WE COLLECT SUCH INFORMATION AND HOW WE WILL HANDLE INFORMATION YOU
PROVIDE US WITH AND INFORMATION WE LEARN ABOUT YOU FROM YOUR VISIT TO
OUR WEBSITE. YOUR USE OF THIS WEBSITE IMPLIES YOUR ACCEPTANCE OF THIS
PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR PRIVACY POLICY, PLEASE DO
NOT USE THIS WEBSITE.

Changes to the policy

This policy was created on and has been in effect since 15 January,
2015. WE RESERVE THE RIGHT, AT OUR COMPLETE DISCRETION, TO CHANGE,
MODIFY, ADD, OR REMOVE PORTIONS OF THIS POLICY AT ANY TIME. YOU SHOULD
CHECK BACK PERIODICALLY AT THIS PAGE TO READ THE MOST RECENT VERSION
OF THIS POLICY. YOUR CONTINUED USE OF THIS WEBSITE FOLLOWING THE
POSTING OF CHANGES TO THESE TERMS WILL MEAN YOU ACCEPT THESE CHANGES.
NOTWITHSTANDING THE FOREGOING, WE WILL NOT RETROACTIVELY MAKE MATERIAL
CHANGES TO OUR USE OF YOUR PERSONAL DATA WITHOUT YOUR CONSENT.

Third party websites

On certain areas of this website, we may provide links to third
party websites. This policy only applies to the website
(http://www.stellaartois.com) and not to any other website which may
be linked to our website. This policy does not describe information
collection practices on other websites, including those linked to or
from this website. These links are provided as a convenience to you,
however please be aware that we do not control the third parties or
their websites and those third parties will have a different policy
which applies to information that you may provide when you are on
those third parties’ websites. You should read the privacy policies of
all websites carefully before providing personally identifiable information.

Access Your Information

You have the right to see the information we hold about you and to
get mistakes corrected. If at any time you wish to update or correct
any personally identifiable information you have provided, or you no
longer wish us to collect, use or disclose any personally identifiable
information for the purposes described below, please do not hesitate
to send a request form with a copy of your ID card, passport or other
proof of identity to us using the details given at the end of this
policy. You may also at any time, free of charge and without having to
provide any justification, opt-out of any direct marketing campaigns
and request to no longer receive any promotional material as described above.

Sharing personal data and transferring personal data to other jurisdictions

Please note that in certain cases, your personal data may be
transferred to processors, affiliated companies or third parties with
whom we are conducting joint promotions or programs of which certain
parties may be located outside the European Economic Area in countries
which do not offer an adequate level of personal data protection. You
hereby accept the transfer of your personal data in such cases.

Please note that subject to applicable data privacy legislation, we
will also disclose your personal information if we believe we are
required to do so to comply with any law, regulation, court order, or
legal or government request. In the unlikely event that all or part of
our business is acquired by a third party, your information will be
transferred to the new corporate owner. Without assuming any
obligation to do so, we also reserve the right to collect and share
any information we deem necessary to investigate or take action in
connection with suspected fraud, illegal activities, possible harm to
persons or property, to protect ourselves or one or more of our users
or their heirs, or as otherwise required or permitted by law.

Finally please keep in mind that certain areas of our web site may
be interactive in nature, and may allow you to post information that
other users can see. If you do not wish to have information viewed
publicly, please do not use those portions of the website.

Information collected and the purposes for which it is collected

We collect personal information on our users in two ways:

through registration and information that we request that you
enter on certain pages on the website; and / or

through cookies (for more information about cookies, please
see below).

We may ask you for your name, age, street address, city, postcode,
mobile telephone number, email address, comments, suggestions or other
information relating to our website, our products or services, or the
company. In addition, other specific types of information may be
requested in connection with contests, sweepstakes, other promotional
offers or other marketing efforts.

We use the personal data which you submit or which we collect:

to respond to your direct request, as described at the time
when we collect your information or as otherwise described to you
prior to the use of your information;

to manage your use of our website;

to better understand you and our consumers generally;

and for other of our legitimate business purposes, including,
from time to time, sending you current mailings or other marketing
information about our brands and our companies in which we think you
would be interested through e-mail/mail/SMS messaging (if you have
given us permission to do so when you have registered with us.)

We may combine the information you submit with other data we have
obtained about you from other sources, including if you have provided
your information to us in other places or through another medium, such
as on other of our affiliated websites.

Passive information we track, including through cookies, is used to
customize and enhance your experience on our website and the offerings
we make to you on our website, as described above.

If there are purposes other than those identified above, We will
identify the purposes for which it wishes to collect your personal
information at or before the time the information is collected or
before using your personal information for a purpose not previously identified.

We will retain your personal information only as long as necessary
for fulfillment of the purposes described above or as required by law.

Security

We make sure that all the information we hold on you is stored
securely on our servers and we will always follow strict security
procedures in storing, using and sharing the information you give us,
in order to prevent unauthorized access to it. No website is one
hundred percent secure, and thus we encourage you to take appropriate
measures to protect yourself, including, for example, keeping all user
names and passwords confidential.

Cookies

Cookies are small text files that are placed on your computer by
websites that you visit. They are widely used in order to make
websites work, or work more efficiently, as well as to provide
information to the owners of the website.

This website uses a variety of cookies, including Google Analytics.
If you do not wish the cookie to be used then please do not use our
website as it cannot be turned off for the website to work effectively.

Type of Cookie

Name

Purpose

More Information

Persistent, if you have checked “Remember Me” at the age gate,
temporary otherwise

agecheck

This cookie
indicates whether you have passed through the Age Gate and are
of legal drinking age in your country.

Cookie expires
after one Month if you have checked “Remember Me” at the age
gate or on browser close otherwise

Persistent, if you have checked “Remember Me” at the age gate,
temporary otherwise

culture

To store the
user’s desired location so that the site may deliver
region-specific content

Cookie expires after one Month
if you have checked “Remember Me” at the age gate or on browser
close otherwise

Persistent: __utma

__utmb __utmz

Temporary: __utmc

__utma / __utmb / __utmc /
__utmz

Google Analytics uses cookies to help us analyse
how you use this website. We use the information to compile
reports and to help us improve the website. The cookies collect
information in an anonymous form, including the number of
visitors to the website, where visitors have come to the site
from and the pages they visited. For an overview of privacy at
Google, please click here.

__utma expires
after a period of one year

__utmb expires
within 30 minutes of browser close

__utmc
expitres on browser close

__utmz expires
within 6 months

This Website uses Google Analytics, a webdata analysis tool of
Google Inc. (“Google”). Google Analytics uses so-called “cookies”,
text files saved on the computers of users helping to analyze the
usage of websites. The information generated by the cookie about the
usage of websites by the user will be transferred to a server in the
US for storage reasons.

In case of activating the IP-anonymisation on this web site the
IP-address of the Google users will be abbreviated beforehand in
member states of the European Union or in other contracting states of
the Treaty on the European Economic Area.

Only in exceptional cases the complete IP-address will be
transferred to a Google server in the US and abbreviated there. The
IP-anonymisation is active on this website. On behalf of the provider
of this website Google will use this information in order to evaluate
the usage of the website by the users, to compile reports about the
website activity and to deliver further services connected to the
usage of websites and of the internet for the website provider.The
IP-address which is transferred by your browser will not be merged
with other Google data. The users can avoid the storage of cookies by
the appropriate adjustment in their browser.The users can also avoid
the collection of data which is generated by the cookie and which is
related to the usage of the website (including their IP-address) by
Google as well as the processing of this data by Google by downloading
and installing the Browser-plugin which is available in the following
link: http://tools.google.com/dlpage/gaoptout?hl=de.

Most web browsers allow some control of most cookies through the
browser settings. To find out more about cookies, including how to see
what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Legal drinking age/ Children on our website

This website is not intended for or directed to individuals who are
not of legal drinking age in their country of residence, including
children under 18. We do not knowingly collect any information from
such individuals. Parents, if you believe your child has provided us
with personal information, please contact us at

Queries

If, at any time, you have any requests or queries concerning this
policy or want to update your details, please contact us at: