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Thursday, February 28, 2013

Big data : The next generation of innovation, competition, and productivity

What is big data?

Big data
usually includes data sets with sizes beyond the ability of commonly-used
software tools to capture, curate, manage, and process the data within a
tolerable elapsed time. Big data sizes are a constantly moving target, as of
2012 ranging from a few dozen terabytes to many petabytes of data in a single
data set. With this difficulty, a new platform of "big data" tools
has arisen to handle sense making over large quantities of data, as in the
Apache Hadoop Big Data Platform.

Every
day, we create 2.5 quintillion bytes of data — so much that 90% of the data in
the world today has been created in the last two years alone. This data comes
from everywhere: sensors used to gather climate information, posts to social
media sites, digital pictures and videos, purchase transaction records, and
cell phone GPS signals to name a few. This data is big data.

Big data is any type of data -
structured and unstructured data such as text, sensor data, audio, video, click
streams, log files and more. New insights are found when analyzing these data
types together.

Monitor 100’s of live video
feeds from surveillance cameras to target points of interest

Big data
is not only a matter of size; it is an opportunity to find insights in
new and emerging types of data and content, to make your business more agile,
and to answer questions that were previously considered beyond your reach.
Until now, there was no practical way to harvest this opportunity.