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Reaching New Audiences (Publics)

“I have all of the customers that I can handle,” said no one ever.

Let’s face it, we are all looking to reach more people in our businesses all of the time. If you had the brand recognition and reputation of amazon.com, it would be easy. After all, everyone shops on amazon, right?

But for the rest of us, we have to work it a little bit.

Understanding who “they” are

Before finding new customers, patients, supporters, etc… we have to know who we are doing business with now. Switch Up Consulting can help you figure out your current publics, and their demographics. Next we can determine how to reach the next group of publics. Important things that are considered in this process:

Age, location, general demographics

Purchasing habits

How people wish to be reached (and how not to reach out to certain publics)

When to roll-out a targeted marketing plan to identified groups

How to measure effectiveness of reaching new publics

Who is your next public?

Knowing who you do business with now is a good start for finding more customers.

Intelligent Balance Spinal Care

This organization wanted to understand their place in the market, and reach new patients.

Getting out there

Planning educational events in the community is a great way to reach new publics.

Reaching Millennials

This is an often quoted group that people are trying to reach and rightly so – they will be the next Baby Boom generation, and group of consumers.

Defining new geographic targets

Determining that you’d like to extend your geographic reach is another way to find new publics.