You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

#SMTShorts: The Women of Socialfly

Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.

Our great thanks to Stephanie and Courtney for lending us their expertise this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.

The first question came to us on our Twitter page, from Fortis Anemone: "What are your tips for a start-up trying to grow its community?"

Question number two was also from Twitter, via Providge Consulting: "How can I use Instagram as a recruiting tool?"

And our final question came to us from our Facebook page, from Johan Ospina: "What should be the common goal for a social media team?"