Course Description

Advertising and Public Relations is an applied knowledge course focusing on the concepts and strategies associated with promoting products, services, ideas, and events. This course addresses skills essential to the creative side of the industry and explores consumer behavior patterns and motivations for buying. Upon completion of this course, proficient students will be able to demonstrate understanding in fundamental advertising and public relations concepts by creating an electronic portfolio of representative course projects.

Collierville Schools offers educational and employment opportunities without regard to race, color, creed, national origin, religion, sex, age,or disability and adheres to the provisions of the Family Education Rights and Privacy Act (FERPA).