Laura Croft

This past Wednesday I had the pleasure to visit Daytona, Florida and our good friends at SR Perrott as they celebrated their 50th anniversary as a distributor with a block party for the community. SR Perrott was started by Samuel Perrott and his wife, and the Daytona branch is one of the largest MillerCoors distributors in the State of Florida. Not only are they great to work with, they are amazing people; every time I’m around anyone from their company I am always treated with nothing but respect and kindness. This is a rare trait to find in business. Also, they have added a wine distributorship over the years (who we work with) as well as a modeling agency, Michelle & Group.

While I had been briefed about the anniversary event, I knew it was going to be over the top with surprises to come. Walking in, I saw not only a gigantic collection of beers represented from Corona to PBR, various non-alcoholic drinks and brands but also local restaurants who had come to serve their signature dishes and show support. The event was held outside of their facility, encompassing all surrounding parking lots and grassy knoll. There was an amazing collection of the Michelle & Group, models, including Laura Croft and Shawn Dillon.

When I ventured over to the VIP wine area where I was going to be pouring our just released 2010 Labor Wines Pinot Noir and our 2011 Labor Wines Pinot Blanc, I met up with Sue Barry, SR Perrott’s wine representative and Kelly Turner, a friend who is also a model for the company. It was a great setup, featuring a nice collection of SR Perrott’s wines; small but appropriate. They also made custom glasses for the wine area, which was a nice touch and appreciated by the guests.

Promptly at 6 pm, the doors were opened and 2,000+ of their closest friends streamed in, sampling each and every beer, enjoying the live music featuring a handful of local bands and a gorgeous spring evening. In the VIP wine area, we saw a steady flow of guests, some wine connoisseurs, some unfamiliar with the different varietals and wine overall but most importantly, everyone was excited to be there and enjoy a great night.

Later in the night with the crowd well lubricated, the headlining act came on, the Marshall Tucker Band. The 40-year music industry veterans did not disappoint, playing to the crowd and having a blast. Big congratulations to SR Perrott on 50 years. Looking forward to your next 50 and celebrating with you for years to come! Thrilled to be a business partner of yours… Can’t wait to be back in Daytona for my next visit.

If you have a story, pictures enjoying Labor or would like to place an order, feel free and share with us on Facebook or via Twitter. As well, you can always email me directly, Corey@LaborWines.com or call on cell, 702.466.0987.