ZoomInfo spins off advertising company

Published on May 20, 2008.

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Waltham, Mass.—ZoomInfo, a business information search engine company, announced it has spun off its “bizographic” advertising business unit into a new company, Bizo Inc., based in San Francisco. Bizo is led by CEO Russell Glass, previously senior VP-general manager of ZoomInfo. The new company provides a b-to-b advertising platform that allows marketers to deliver ads based on business demographics.