Eye on E-Commerce looks at crowdsourcing platform Olapic and its integration of user-generated photos from Instagram, Twitter and Facebook directly onto e-commerce sites. The start-up’s client list includes Coach, Nasty Gal and Dannijo to name a few.

Olapic incorporates the usage of hashtags to search and source user-generated pictures on Instagram, Twitter and Facebook. Brands aggregate the images and display them via widgets and galleries on dedicated webpages or e-commerce product pages. Compiling the content on a brand’s website furthers the visual dialogue already taking place.

The company also provides an analytics platform to show how many actual sales are generated by the images showcased onsite. Consumers sharing their shopping finds on social sites is an automatic review for the brand. Olapic is providing the means for brands to conduct visual commerce by channeling the social sharing already happening organically and making it shoppable.

Avelinda Garcia is a fashion industry professional and principal at Superstylin*™. Her background is in business, design, marketing and editorial, and she specializes in fashion consultation, creative project management and content curation. http://superstylin.me