The Week: Advertising news - Fresh image for Peperami

30 January 09, by

Unilever is to reposition its Peperami brand later this year in a bid to portray it as a healthy snack choice.

The move will coincide with the launch of two additional lines of the
product, with a barbecue variant of the original Peperami set to launch
in April, and a beef jerky product to be released in September. A new
strapline for the brand is also set to be rolled out, marking the end of
the current "Peperami: it's a bit of an animal" tagline, which was first
introduced in 1993.

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