EFI Expects Record Attendance for Connect Users’ Conference

FOSTER CITY, CA—Feb. 27, 2012—EFI is gearing up for its largest Connect users’ conference in history, set for April 10-13, 2012, at the Wynn Las Vegas. After last year’s record-setting customer attendance, EFI is preparing for another sold out event with a large group of international attendees.

Connect enables print industry leaders from around the world to attend educational sessions, test drive the latest EFI products, voice their opinions at user group meetings, discuss industry trends, and network with peers. A detailed list of more than 150 class sessions is now available online. Sessions cover MIS/ERP and Web-to-print systems, inkjet and label solutions, a special Fiery technology track, and more.

EFI will highlight its unique, fully integrated, end-to-end workflows throughout the event with live demos. The Connect lab area will once again showcase the full portfolio of EFI solutions, including the complete print MIS line-up (PrintSmith, Pace, Logic, PSI, Monarch, Radius, PrintStream, PrintFlow and Digital StoreFront), numerous Fiery digital print servers and proofing solutions, wide-format and label inkjet printers.

Leading industry partners will have their latest products on display as well. Ricoh is this year’s Platinum sponsor. Canon U.S.A., Kodak, SmartLinc and xpedx are Gold sponsors; Agile Network, Hybrid Software, Lithotechnics, MGI and Unisource are Bronze sponsors. The company expects more exhibitors to be added in the coming weeks.

“After an amazing event in 2011, we’re getting excited to host another installment of EFI Connect with an even higher caliber of educational sessions, user group meetings, and product demonstrations for an anticipated record number of customers,” said Frank Mallozzi, senior vice president of worldwide sales and marketing at EFI. “This event is solely focused on helping our customers get the most out of their EFI products so they can operate more efficiently and profitably now and in the coming years.”

A long-time EFI customer, MOSAIC offers conventional, waterless, UV and digital printing. CEO Brendan Connors says, “Connect provides the perfect venue to understand technology, strategize on workflow and share best practices with some of the best in the industry. Last year we were evaluating replacing PSI after 20 years. All options were on the table. We sent a team to Connect and came out with a plan to take MOSAIC to the next level with EFI Pace. The contacts we met while at Connect were invaluable and we are looking forward to this year’s event.”

During the event, attendees will hear from EFI CEO Guy Gecht, Rob Schlacter, vice president of quality and business services at Staples, and other EFI executives and customers.

For the second year, EFI is hosting a special Fiery digital print server and solutions track. The Fiery Tech @ Connect conference is an advanced training forum for reseller sales analysts and specialists. The interactive sessions provide in-depth knowledge and tools to identify new business opportunities, offer the right customer solutions, provide competitive selling tips, and to help justify their customers’ investments in higher value solutions.

Connect will also feature the return of the popular live auction, held Wednesday, April 11, during the evening sponsor appreciation reception. Items for auction include training sessions, site audits, and Fiery and MIS software modules. A portion of the proceeds will benefit the Print and Graphics Scholarship Foundation.

Customers can enter the “Win with EFI” video contest until March 16 by submitting a video about how their company uses or plans to use EFI products to help ensure business success. The winning company will receive conference registration for one attendee, three nights’ hotel accommodations at the Wynn during the conference for that attendee, and $5,000 in credit towards the purchase of EFI products. (No purchase necessary. For complete information, see details and official rules at www.efi.com/connect/2012videocontest/).