Switzerland Travel Centre with new website

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Press release 9 May 2019

Interactive online experience with the official tour operator for holidays in Switzerland

Switzerland Travel Centre with new website

Switzerland Travel Centre (STC), the official and also the largest tour operator for holidays in Switzerland, has launched its new website. Here, individual guests from around the world can quickly discover all they need to know about their Swiss trip and more in an interactive fashion. In future, their Swiss adventure will already begin at the booking stage, as the new website provides users with a great deal of inspiration, comprehensive information and countless booking possibilities. The website is based on a platform with more than 50 Swiss tours, the best rail experiences, the most important train tickets as well as more than 2,000 hotels – and all housed within a completely overhauled user experience.

Those looking for a Swiss experience and to book their dream trip are in exactly the right place with Switzerland Travel Centre (STC). On the new website, fans of Switzerland can put together their own package for a tailor-made travel experience. Here, a focus is also placed on insider tips from experts: they know Switzerland like the back of their hand – and are for all intents and purposes “locals”: the employees of Switzerland Travel Centre. Users should already be able to benefit from their expert knowledge and secret tips prior to embarking on their journey through the Alps. What are the best tours, which are the cheapest rail tickets and which hotel gems and holiday apartments can currently be booked at my desired destination? There is nothing more standing between guests and enjoying an authentic Swiss experience – both for individual Swiss and foreign guests. «With our new website, we place a systematic focus on the customer journey. The contents vary according to the guest's interests, travel duration, special wishes and seasonality and are tailored precisely to the user’s needs», explains Jessica Bernhagen, Project Manager and Digital Marketing Manager at Switzerland Travel Centre.

Automatic: one website in many versions

Switzerland Travel Centre now only has a single website instead of its three country-specific websites (CH, UK, DE) as was the case before. Under the content concept, country-specific contents are automatically called up depending on where the user accesses the website from, ensuring a customised user experience. The new website deliberately focuses on personal customer contact via telephone, online chat, e-mail and social media in order to highlight Switzerland Travel Centre's advisory expertise as a Swiss specialist. Online and offline advice is therefore optimally combined.

Use of new technologies

The website is now based on the CMS of Drupal and was developed together with the Zurich-based digital agency Station. The online booking of tours and packages is now completed via the innovative booking platform of the travel technology provider Nezasa from Zurich. «The entire platform will be developed further on an ongoing basis over the coming months. Various new developments are already in the pipeline, including a “dynamic packaging” service, which will allow our customers to put together their trips on a modular and individual basis in line with their needs from a “Switzerland kit», explains Oliver Tamas, the new Director of Digital Marketing & E-Commerce.

The interactive website of the Swiss tour operator already seduces guests into embarking on a trip through the Alpine country at the booking stage.

Switzerland Travel Centre - Switzerland in a nutshell

Switzerland Travel Centre is both the official and largest tour operator for holidays in Switzerland – be it for Swiss citizens themselves, international independent travellers or for major tour operators from around the world. Moreover, Switzerland Travel Centre offers the largest bookable range of travel, accommodation and sightseeing products for the holiday destination of Switzerland, including simple access to over 2,000 Swiss hotels, a multitude of experience-packed railway products and unique tours. With locations in Zurich, London, Stuttgart and Hong Kong as well as employees in the USA, the Gulf States and Asia, Switzerland Travel Centre operates globally and customer-oriented. On behalf of Switzerland Tourism, the Contact Center supports potential travellers in planning and booking their holidays in Switzerland - in German, Italian and French as well as in English. Switzerland Travel Centre is a subsidiary of hotelleriesuisse, Schweiz Tourismus, SBB and various regional railways and employs over 120 staff who are enthralled with Switzerland. The head office is in Zurich. CEO is Michael Maeder.