During the Cold War, US Navy Officials scanning for submarine activities reported hearing the sounds of blue whales more than any other noise in the ocean. That's right: Blue whales have evolved to literally communicate to each other from across the sea.

Thanks to the World Wide Web, humans have begun doing the same.

But what if you don't know who you're communicating to? Or how to get them to listen to you? How do you get their attention, when there are hundreds of others out there also vying for it? Instead of being loud (like the blue whale - the loudest mammal on earth), we need to be smart. Smart communication can help you and your business rise above the noise.