Red Velvet turban

Iman Aldebe is a designer who was born in Sweden to Jordanian parents. Aldebe was raised in a highly creative environment with an emphasis on aesthetic and expressive freedom.

By observing her customers, she noticed that many wanted to be able to buy affordable ready-styled headwear. That was where the idea of the Happy Turbans came from. She started an affordable Turban line, Happy Turbans year 2013.

Her other turban line is an haute couture brand an is sold in exclusive malls in Stockholm, Paris, Dubai and in New York. Her turbans have been proven popular among Muslims and non-Muslims alike.

"Now women from all backgrounds and religions wear my clothes and turbans. Some collect my turbans," she says, adding: "It's interesting to see … how it went from being seen as an object of oppression to a desired fashion item."