Sony America CEO: “Vita sales are acceptable”

It’s not particularly enthusiastic, but Tretton says despite the number not being as high as Sony would like, sales are at a level they feel comfortable with.

“In this industry, you can’t get too high or too low, because it moves very quickly,” he said. “I think there’s an acceptable number – and [the number] we’ve sold: That’s acceptable. If it was triple that, I’d be happier. If it was one-third, I’d be disappointed.

“Anything with great rewards is going to come with great challenges,” Tretton added. “We felt if the tech was there, and the game support was there, then the audience would be there. … I feel much better about it now than I did four months ago.”

Just last week Sony Computer Entertainment UK head Fergal Gara said, “I think we haven’t quite hit the spot with the killer software just yet and I have every reason to think that will happen in the next few months.”

With Call of Duty Black Ops: Declassified on the horizon, the Vita may be seeing an uptick in sales.