"A
collection of apporximately 350 signed essays by recognized authorities
in the field of business. The alphabetical arrangement allows for
a quick response to a reference query. Each essay entry includes
a definition, background information, current practices, graphs,
and formulas are included with many of the essays. The encyclopedia
provides a section entitled "Guide to Functional-Area Readings" in
which the essay subjects are arranged into 16 functional categories,
including general management, marketing management and marketing
research, production and operations management, and performance
measures and assesment."*

The views and
opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University
of Minnesota.
Send Comments to: jvileta@d.umn.edu
or use the Ask
Jim form