Brand Identity For Long Term Care Insurance Company

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Creative Brief

Who are you?

Our client, Inservico is a start up in the Long Term Care (LTC) Insurance industry. To help explain, LTC Insurance provides payment for care to people who have a chronic illness or disability. Long-term care helps meet health or personal needs. Most long-term care is to assist people with support services such as activities of daily living like dressing, bathing, and using the bathroom. Long-term care can be provided at home, in the community, in assisted living or in nursing homes.

What do you need?

Inservico needs a logo, business card, letterhead, & envelope.We will want a logo that can be portable to print, web, clothing, signage, etc. Logo should also be able to scale in a multitude of different sizes and backgrounds. Please provide a logo example that can display on white and colored background.

Who Is Your Audience?

Inservico's audience is any adult age, but mostly middle-aged adults and senior citizens researching and purchasing LTC insurance. The end-customer will depend on Inservico to provide payment for quality of life and ongoing care. Inservico's customers will want to purchase LTC insurance from a solid and trustworthy provider, so we want the identity to represent these impressions accordingly.

Requirements

We Like These Examples

To reiterate our audience is looking for a trustworthy provider that will be around for years to come to provide coverage of benefits.

We Absolutely Must Have

Company name must be in the logo. Clean colors, professional, reliable, nothing cartoon or silly.