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GM's Media Chief Seeks
Nontraditional Channels

Betsy Lazar Shifts
From Broadcast to Cable;
Dabbling in 'On-Demand'

By

Brian Steinberg

Updated May 3, 2006 12:01 a.m. ET

Along with All-American car brands such as Chevrolet and Pontiac, General Motors has long been associated with an all-American way to advertise: television commercials. But like many big marketers, the big auto maker is rethinking its approach to TV.

In recent years GM has reduced its spending on network television and put more money into cable channels. Now it is experimenting with video-on-demand services offered by cable operators. GM has been rolling out a video "showroom" of sorts, allowing viewers to watch...