Influencer marketing has spent the past few years being “the next big thing” for companies seeking to stand out from the crowd. Although the concept has gotten a significant amount of press in that time, the jury is still out on its long-term value. Will it deliver on all of its promises? Is it ultimately […]

It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge.What makes a social media strategy successful?Every goal can be measured by different KPIs, but they […]

Simon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level. Last year, Simon G Jewelry, a Los Angeles jewelry wholesaler, was considered one of the country’s top wedding and engagement ring designers. Its social […]

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Earlier this year, entrepreneur Candice Galek created a firestorm on LinkedIn when she posted a blog asking users, “Is this appropriate for LinkedIn?” Here is the picture of the model in a swimsuit, which accompanied the […]

At last Thursday’s ‘Beat the Buzz’ social media conference, veteran of viral advertising Holly Clarke shared the secrets of success from AirBnB’s ‘Night At’ campaigns: a competition to spend the night in a truly unusual location. Before becoming marketing and social manager for Europe, the Middle East and Africa at AirBnB, Holly Clarke worked on […]