Popular music icon & composer salim merchant marks his radio debut with #salim

National: BIG FM, India’s largest and No.1 radio network, has taken a step forward towards creating history with ‘#Salim’. The first-of-its-kind musical show with a magnanimous appeal and refreshing new format will mark the debut of Salim Merchant; one of the most respected names in the music industry, as the show host. The distinctive show based on trendsetting music of Indian cinema, will engage listeners across Hindi Speaking Markets during the 2 hour prime time band.

With its newest offering, BIG FM will set a new benchmark in the radio industry by bringing to its listeners, a show based on never-before touched upon aspects of music. Bollywood’s popular music composer and playback singer, Salim Merchant with his in-depth knowledge about music and appeasing voice will push the envelope further for the radio station by sharing interesting trivia on trendsetting songs, music formats and instruments used in the making of iconic songs. This unique format perfectly emulates the essence of the show’s tagline – ’Bollywood Ke trendsetters Salim Merchant Ke Saath’.

In addition to this, #Salim has a bouquet of enthralling line-ups for the listeners of BIG FM, which will add to its grandeur. Apart from shedding light on the technicalities involved in the making of popular songs, the show will lend an enriching experience to its listeners by inviting legendary artists from the music industry. Artists such as Bappi Lahiri, Usha Uthup, Jatin-Lalit, Shaan, Shankar Mahadevan, Anu Malik, Kumar Sanu, Amit Trivedi, Udit Narayan, and Sonu Nigam among others will mark their presence on the show.

With #Salim, BIG FM will take forward its legacy of providing the most cutting- edge content and unique show formats to its listeners. Speaking about its newest offering, spokesperson from BIG FM said, “Among all the mediums, radio is by far the most synonymous with music, which further gets accentuated by RJs who lend their unique voices to the theme of the respective show. Driven bythis very strategy, we created #Salim, a show which is rich in content and backed by an innovative format. The debut of Salim Merchant as the radio show host is yet another impressive highlight of the show. We at BIG FM are proud to have such an acclaimed and respected artist on board, to be the voice of the show that revolves completely around music and its creation. We aim to set a benchmark with this offering, and make it the most celebrated show on radio.”

Commenting on the occasion, playback singer and composer, Salim Merchant said, “I am extremely delighted to host a radio show for the first time. Music is my life, and associating with it in any form is always satisfying. I am thankful to BIG FM for giving me the opportunity to be a part of such a unique show, and I intend to make the most of it by going closer to my fans.”

Possessing in-depth and genuine understanding of music, the renowned playback singer and composer will add credibility to the show as the host. The musician is well-known for his commendable work and valuable contribution to the music industry, and has scored music and background for over 100 films apart from enthralling the audiences with his sought after live-in concerts. One of the renowned artists of Indian Cinema, Salim Merchant has a whopping 2 million+ followers on social media pages.

The show launch will encompass of 360-degree high impact marketing campaign across markets in addition to branded show segments and integrated content.