Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Sun Care in Taiwan

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sun care is set to experience continuous growth

Despite the gradual evolution of the concept of beauty, the desire to achieve fair skin remains universally popular in Taiwan. In line with this popular trend is the rising awareness that exposure to UV rays causes wrinkles and premature ageing.

High-performance and light texture sun protection continues to be favourite

Despite increasingly unpredictable weather patterns, the sun can be particularly strong during July and August in the country. Broad-spectrum sun care products are becoming increasingly popular, especially those offering the highest level of protection, SPF50.

More consumers seek ocean-friendly, effective sun protection products

Water sports are becoming increasingly popular in Taiwan, which is leading to a rising awareness of sun care products that do not cause harm to the environment or ocean pollution. It is estimated that significant volumes of sun protection wash off people engaged in water sport and have a negative impact on coral reefs and sea creatures.

COMPETITIVE LANDSCAPE

Highly competitive category led by L'Oréal Taiwan

During 2018, L’Oréal Taiwan retained first spot seeing its share grow over the previous year. The company enjoyed a much better performance than its closest competitor, Taiwan Shiseido, the share of which declined.

Strong brand performance for La Roche-Posay

L’Oréal Taiwan’s La Roche-Posay brand achieved a strong performance in 2018 with its Anthelios extension enjoying particularly dynamic growth. This range of sun care provides broad-spectrum protection specifically formulated for sensitive skin and which is also tailored to skin-type.

Widespread availability and strong marketing key to category success

In order to regain some ground in the category, Taiwan Shiseido is concentrating on the distribution of its Anessa brand line. The brand is currently widely distributed via department stores such as Watsons and via internet retailing.

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