4.
Reputation Marketing
Build Your Reputation
• Be yourself, authenticity
• Be transparent, share information
• Be positive
• Be patient, with time you build larger network
– Your reputation will solidify to allow your business to
grow; it accelerates at a very quick pace
• Be a contributor, be involved in conversation be
contributor conversation,
willing to give more than what you’ll get in return

7.
Get Started
STEP 1:
Define Your Goals for Social Media:
• What’s your goal using SM & Social Networking sites?
• Answers to why your business will use Social Media
• Be specific about what you want to achieve
• Use numbers to quantify your plan
• Be clear on:
– What your keywords are
– What your message is
– Who your audience is
y

8.
Get Started
STEP 2:
Create Social Media Marketing Strategy:
g gy
• What’s your overall marketing goal?
• How will SM integrate with existing marketing strategy?
• How much time can be devoted to SMM?
• Who is the person(s) to participate?
• Research where target audience hangs out.
• Do you have a Content Strategy to integrate?
• What are best practices to apply?
Click here for free Social Media Strategy template

10.
Business Blog
STEP 4:
Your Business Needs a Blog:
g
• Blog will create powerful presence where people can learn
more about you/company, your beliefs and values, services
• Content-marketing platform to start building a body of
published work on the web
• Content is keyword rich and very focused on the niche
• Start attracting organic search results
• Drive all traffic to blog as the Hub of Communication
• Use blog to build credibility and influence as thought leader
• People go to blog; learn more about you, leave comments

16.
Social Media Tools
Too many to list here – just highlights
• www.backtype.com is a conversational search
engine to index and connect millions of
conversations from blogs, social networks and
other social media so people can find, follow and
share comments.
• www.FriendFeed.com = aggregator, to pull in
what has a feed in it, whether it's Twitter or
,
LinkedIn or Facebook or YouTube.
• www Ping fm = send updates to all social
www.Ping.fm
networks from one place

18.
Pitfalls To Avoid
Social Media pitfalls to avoid
• Lack of strategy
– Have strategic intent with everything you do online
and offline
• No ROT = Return On Time
• Listen in on conversation, participate
,p p
– Pay attention, control conversation if negative
• Avoid Me Me Me – it’s not all about you
Me, Me, it s
– make about people you want to attract rather than all
about you