The Google Sandbox is an alleged filter placed on new websites. Even with good content, abundant incoming links and strong Google Page Rank, a site is still adversely affected by the Sandbox effect. The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking. Sand box is defined as a time period which a new website needs to wait, in order to get ranking for key words. In order words, it can be defined as a filter system that Google places on every new webpages.

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