Introducing iMEDIA Keynote Speaker: Yang Han

The Preamble...

Determining the right fit for an iMEDIA Keynote is never an easy task. This is mainly because we've had so many incredible Keynotes over the years (and our attendees have come to expect a certain level of awesomeness!) but also because you look to us to bring you innovative content to help you understand "what's next" in social.

Don't get us wrong - that's a reasonable expectation (that's exactly what we're here for!) and this year, we are beyond confident that we've hit the nail on the head with our Keynotes. Seriously, we can barely handle ourselves! 🤓🤓🤓

Meet yang han!

Friends, meet Yang Han. CTO of StackAdapt. And based on our conversations to date, the man who will open your eyes and help you understand the implications of AI in business. Because let's all be honest for a second, we've all been wondering how AI is *actually* going to fit in, haven't we?

We'd drop the mic and walk out now, but you've waiting a very long time for this announcement so here we go! 😉

Yang has founded a number of startups and is currently the co-founder and CTO of StackAdapt, a native advertising platform that utilizes machine learning for real-time decision-making. He previously built FX and trading software at Bloomberg, and studied Business and Computer Science at the University of Toronto.

Before we really dig into Yang's Keynote, we need to bring something very important to light: StackAdapt, like Vidyard, is a Canadian company! 🇨🇦🇨🇦🇨🇦

Ca 👏 na 👏 da! 👏 Re 👏 pre 👏 sent!

Yang's Keynote, A Deep Look into AI and its Impact on Marketing is going to unpack four themes for you:

What is AI? There are a lot of misconceptions regarding what it is and a lot of deception around it as well. We'll clear that up and separate the pretenders from the contenders.

When to use AI? We'll discuss the ideal use cases for investing in AI technologies and specific examples in marketing. We'll discuss the basic methodology from identifying opportunities for AI, hiring the team, building the technology, and deploying it.

A Case Study in Advertising. Yang will take you step by step through how StackAdapt solved a particular problem -- starting with a basic algorithm to a full-fledged AI powered system.

What the future looks like. How close are we really to killer robots? In order for AI to evolve further, there are challenges in AI that need to be solved.

We are so excited to have Yang join the #iMEDIA18 line-up and cannot wait for you to meet him. Our attendees truly are in for a treat!

Yang will be your Saturday Keynote and will also be joining Tyler Lessard for the Fireside Chat on Friday evening.