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Nike Women’s Footwear Preview

March 11, 2019 - Nike Women’s summer footwear offering covers a variety of platforms — from classics like the Air Force 1 to the future-forward Air Max 720. Sharp focus on sustainable manufacturing and unisex sizing results in meeting a range of preferences.

Georgina James, Senior Creative Director for Nike Women’s Footwear, shares her thoughts on five highlights from the collection:

The NikeZoomX Vista Grind builds off bold and exaggerated features around the midsole.

The Nike Air MaxFF720 takes one of our key innovation platforms, the 720 Air Max bag, and gives it women’s-specific stance with a new upper design, midsole and outsole.

The Nike VaporMax 2 Random is our big sustainability stand. The VaporMax is a shoe that our female consumer resonates with, so the fact that the Air-Sole is 75 percent recycled is a double-win.

The NikeAir Max Box takes our Air Max 270 platform and creates a shoe that gives the wearer comfort and stability for boxing workouts.

The Nike Air VaporMax Flyknit 2 LXX Swarovski is a show-stopper. The fact that we’ve had people inquire about wearing it during awards shows is an example of how this shoe is moving sneaker culture forward.

This Footwear Pack Highlights Pregame Rituals from Luka Dončić, De'Aaron Fox and More

April 28, 2020 - How an athlete prepares to play is a matter of personal preference. Some famously toss chalk, others meticulously mark midsoles with motivational phrases. Point guard De'Aaron Fox of the Sacramento Kings, guard Ben Simmons of the Philadelphia 76ers, guard Luka Dončić of the Dallas Mavericks and center Brittney Griner of the Phoenix Mercury each have their rituals too. Their musts are highlighted in the new Pregame Pack, a collection of Nike and Jordan Brand silhouettes.

The Air Jordan I Mid releases April 30 at House of Hoops by Foot Locker, footlocker.com and nike.com.

Nike Air Force 1: Music (De'Aaron Fox and Brittney Griner)
Outlined in Neptune Green, the Swoosh and the heel tab feature a lenticular design inspired by acoustic waveforms. An amplified design, using hotter reds and yellows, appears on the lateral forefoot and on the sockliner.

The Nike Air Force 1 releases May 14 at House of Hoops by Foot Locker and online at footlocker.com.

Nike Blazer Mid ’77: Motivation (Ben Simmons)
The suede, cracked-gray upper is the canvas for two graphics and phrases on the shoe's lateral side — "Heart in the Game" on one, and "Pride & Passion" on the other. "Dedication" and "Motivation" read on the back heel tabs.

The Nike Blazer Mid ’77 releases May 21 at House of Hoops by Foot Locker and online at footlocker.com.

Converse G4

April 27, 2020 - The Converse G4 revives the brand’s loud, late-’80s basketball aesthetic for the modern positionless player through a dynamic combo of Nike React foam in the heel and Nike Zoom Air in the forefoot.

The two technologies form a natural pairing for heel-to-toe transition. In the G4, the connection supports a cycle that absorbs, stores and transfers energy for movements on both ends of the court, and the responsive process is further supported by the reductive arch sculpting on the shoe’s outsole platform.

“The reload aspect comes from the Nike React foam technology in the heel, and the explosive component comes from the Nike Zoom in the forefoot," says Brandis Russell, VP of Converse Footwear. "When a player comes down on their heel, the shoe activates the stored energy, and allows him or her to propel forward, especially for relentless players like Draymond Green."

So, for example, as soon as a player like Green comes down with the rebound, there’s no hesitation—he’s already leading the fast break to make a play.

The upper, notably in the hi-top, is an extension of its cultural predecessor, the Converse ERX. The thicker collar padding at the ankle helps provide comfort, while giving the shoe its boot-like muscle.

Two Silhouettes, Two Colorways, One Special Meaning for Russell Westbrook

April 21, 2020 - Two colorways from Russell Westbrook's signature line — the Jordan Westbrook One Take and the Jordan Why Not? Zer0.3—feature details that honor Westbrook's late best friend and teammate.

On the Why Not? Zer0.3, a KB3 patch appears on the shoe's lateral side, while the green and desert sand color scheme is loosely inspired by camouflage print, reflecting how the two friends were always ready to go to battle for each other.

The green is more vivid in the new Jordan Westbrook One Take through its volt upper, an unconventional variation on camouflage green. Thick, overt stitching appears over the textile material with synthetic overlays. Zoom Air cushioning under the ball of the foot is paired with aggressive traction in a two-section rubber outsole.

The Jordan Westbrook One Take releases globally in its volt green colorway later this summer. The Jordan Why Not? Zer0.3 colorway releases May 11. Both silhouettes will be available in grade-school sizing.

April 17, 2020 - New colorways of the Nike Air Max Verona, a women’s silhouette debuted in early 2020, draw bold and bright colorway-inspiration from classic ’90s runners, including the OG white and blue Nike Air Verona (the first women's-specific Air Max), the crimson and magenta Nike Air Max 180 (the first Air Max to featured blow-molded 180 Max Air in the heel) and a women's pink and blue colorway of the 1992 Nike Air Pegasus (Nike's longest-running franchise). In addition to referencing these icons of footwear through color play, the latest Nike Air Max Verona pays homage to its ’90s predecessors with material references that include the use of classic mesh, suedes, rubber and branding.

The latest Nike Air Max Verona colorways release this Spring on the Nike App and nike.com.

The Air Force 1 LX and Air Max 98 LX Offer Personal Choice

April 16, 2020 - The latest women's Nike Air Force 1 LX and Air Max 98 LX conceal mystery colorways underneath a white upper layer made of textile, a breathable, synthetic material. That layer offers a creative function: Wearers can peel back as much — or as little — material for a one-of-a-kind design. (The shoe packaging provides additional details to guide the creative process.) Both styles will be available with two distinct premium lower layers.

The NSW Women's Air Force 1 LX and Air Max 98 LX are available this spring on nike.com and the Nike App.

Washed Tones and Energetic Pops of Color Fashion the Vibrant Pack

April 15, 2020 - The Vibrant Pack takes Air Max silhouettes — including Nike Air Max 200, Nike Air Max 270 React, Nike Air Max Tailwind IV, Nike MX-720-818 and Nike Air Max 720 — and gives each a summer-ready upper and crisp color scheme. In addition to Air Max underfoot, the layered translucent color and pattern throughout the pack give the illusion of light and weightlessness.

The NSW Vibrant Pack is available this spring for men, women and kids on nike.com and the Nike App.

2000s Vibes Define the Nike Alphina 5000

April 15, 2020 - Though the name might remind of ’90s slang, the vibe of the new Nike Alphina 5000 is pure 2000s. The look is conveyed by a bold use of a generation-defining technology, Nike Flywire. Introduced in 2008, Flywire creates a lightweight system of support through principles inspired by the cables from suspension bridges. On the Alphina 5000, the articulation of Flywire celebrates its initial aesthetic, whether in multi-color bursts or more subdued tones. The shoe’s bold TPU Swoosh panel gives added dimension to the lateral side, as does the sculpted midsole. Paying homage to the classic 2000s Bowerman Series of running shoes, the sole unit is also cored out at key points and given a playful asymmetry. In combination, the shoe's elements bring a new interpretation to chunky athletic nostalgia.

Nike Air Cross Trainer 3 Low

April 10, 2020 - Before “athleisure” and “dad shoe” joined our everyday vernacular, the fitness boom of the 1980s birthed the idea of the cross trainer. With it, Nike unleashed a string of bold, industry-defining designs suited for wear in the weight room, on the court and across turf. An unintended, but swiftly realized, product of those arresting designs was a versatile adoption by the era’s musical subcultures.

Introduced in 1990, the Air Cross Trainer 3 Low extends aesthetic cues from the Air Trainer SC High. It was defined by a subtle upper color scheme, accented by pops of color on the tongue and midsole — a characteristic that remains in its 2020 version. This shoe maintains a subdued tech vibe suitable for a range of daily activities.

The Nike Air Cross Trainer 3 Low is available this spring on nike.com.