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All dem bizarrely interesting characters! Seems like they're setting up a very lively and energetic shopping district. If the cast and visuals have as much energy as the Hyouka Festival arc, it's going to be a joy to watch.

Meet some of the people in the Usagiyama shopping district!
Florist Kaoru Hanase (voiced by Daisuke Ono)
The pretty owner of Florist Princess

Record Store DJ Kunio Yaobi (voiced by Kouji Tsujitani)
When he converses, he tends to murmur in a monologue. He secretly takes pleasure in matching the feelings of the people who come to drink coffee at Star and Clown with his DJing.

Bathhouse owner Chouji Yumoto (voiced by Kyousei Tsukui)
This cheerful old man is also the head of the neighborhood association. They use Usa Hot Bath as their meeting place.

Butcher Fumiko Mitsumura (voiced by Kumiko Watanabe)
This bright woman works at Just Meat.

Toyman Nobuhiko Tokiwa (voiced by Hiroshi Yanaka)
This grandfather working at Tokiwa Shrine loves children and playing with a kendama. He is Midori's grandfather. (note:Midori's grandmother also works at the shop)

Looks great. I like how colorful the market background seem to be. I really like the character descriptions for the side characters as well. Also need to mention that they have sports jerseys in the PV .