Hermès meets neo-manga in Tokyo

Is Japan crazy to appoint manga for famous luxury French Brand, HERMÈS' campaign? Or it's a modern way for promotion? The amazing collaboration of HERMÈS and Japanese manga is found in the center of Tokyo, Shinjuku ISETAN!!

Hermès uses manga for its campaign?!

One of the most famous French brands, Hermès, collaborated with manga in Tokyo, Japan. Hermès in Isetan, which is the most popular department store in Tokyo, reopened after being remodeled on November 1st.

Invitation card for opening party

This is the invitation card for the opening party. Who can tell that this invitation is for Hermès party? Even the name of the brand isn’t written in its usual English alphabet. Only the word “Hermès” in katakana is found.

Here you can see the strange manga characters, one of whom is holding a board that says “New HERMÈS open!” written in katakana. The three of them are inviting you and waiting for you at Hermès at the Isetan in Shinjuku, Tokyo!

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