Darth Vader Visits Currys PC World

Curry’s and PC Word, British megastores owned by Dixons, have treated to a visit from Darth Vader in a recreation of a scene from Star Wars: Episode VI Return of the Jedi. Following on from the success of the 2010 Star Wars themed campaign, the television commercial recreates the scene in which Vader inspects the progress of the Death Star’s construction. Vader arrives in the Imperial shuttle to inspect rows of Curry’s and PC World staff, looking for a high level of continually great service. He is not disappointed. The campaign also features several brilliantly funny viral spots featuring Chewbacca and R2D2.

Click on the image below to play the R2D2 & Hetty Hoover video in YouTube

Click on the image below to play the 2010 Star Wars video in YouTube

Click on the image below to play the 2010 Behind the Scenes video in YouTube

Credits

The Vader campaign was developed at M&C Saatchi, London, by copywriter/art director Orlando Warner and producer Ronae Rayson.

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