Boondoggle creates DROPS, Studio Brussel’s new digital platform

Thursday, September 3, 2015 —
Tuesday, 1 September 2015 - Your first dance, your summer camp’s theme tune, the chart-topping hit played on repeat during that amazing Croatian road trip, the victory song blaring through the dressing room’s stereo after the big match…

Everyone has that one song they associate with a specific location, a tune that invokes a particularly pleasant memory every time they hear it. Thanks to DROPS, these songs and locations can now be linked forever.

DROPS is much more than just an app or a website. It’s a new digital platform, an ever-evolving source of stories in the form of songs, linked forever to the location where the memories were shaped.

Thanks to the DROPS map, you can enjoy and listen to your friends’ musical moments. On top of that, DROPS will also be the namesake of a new request show on Studio Brussel, enabling you to share your musical memories with the rest of the world.

About Boondoggle

Boondoggle is a full-service creative agency, employing over 120 people in Belgium and South Africa. With a human-centered, agile design thinking approach at its core, Boondoggle delivers through-the-line advertising campaigns, integrated with innovative digital products and services.

The agency brings together smart people from diverse disciplines to make this happen - including writers, service designers, art directors, UX specialists, brand strategists and developers.

Boondoggle has a combination of international and local clients, including Chivas, MoneYou, KraftHeinz, Nomad Foods Group, Achmea, Rabobank, NATO, GSK, South African Airways and De Morgen - a leading Flemish daily newspaper.

Boondoggle's belief is that collaboration is the key to creating meaningful campaigns, products and services and strives to work together with its clients to take them beyond.