In 1905 a new partnership was formed with
Shore, Coggins
& Holt, this partnership survived 5 years until 1910 when John
William Holt left and Shore & Coggins Limited was formed.

In
1918 William Coggins dies and John Shore (the founder) sold the
business to Thomas C Wild & Sons. (who were aquirinf a
number of other pottery businesses).

The
Wild group expanded the business and intriduced the 'Bell China'
trade name.

'Queen
Anne' and 'Princess Anne' trade names were introduced after the
Second World War.

In
1966 there was reorganisation of the Wild subsidiary companies
(now under the control of Allied English Potteries) which
included the closure of the works of Chapmans (Longton) Ltd and
Shore & Coggins Ltd.