We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads. People expect their experience after clicking on a post to be straightforward.

There are numerous signals that can get your link posts flagged, and when a post is flagged for linking to a spammy site, its reach significantly drops. If a website’s links are flagged multiple times, they can get blacklisted.

This was just announced Wednesday, and automation will be rolling out the next few months.

How Does the AI Automation Work?

The whole purpose of AI automation is to make the newsfeed show high-quality ads that are relevant to users–aka not spam. Facebook’s AI accomplishes this in two ways:

Dropping the reach of posts that contain links to sites with “spammy” links or ads

Blocking spammy ads from being approved

In addition to the AI, Facebook will rely on input from users (from surveys) to update and sharpen their AI algo. They’ll likely also continue to use the data they receive from users marking a post as spam.

Where Will Most Retailers and Brands Get Hit?

“Irrelevant pages could potentially cause other issues because although you aren’t intentionally spamming shoppers, you will frustrate them if you don’t send them to the page you promised,” points out Casey Edwards, Social Marketing Manager at CPC Strategy. “Your reputation and sales could take a hit.”

Facebook likely won’t penalize a retailer or brand just for having thin content on a page, they’re more likely to penalize them if they have thin content and another problem–like too many pop ups.

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About the AuthorLeanna graduated from Fairleigh Dickinson University (NJ) in 2012 with a BA in Creative Writing and lived in NYC for two years. In 2014, she returned to her home state of California where she enjoys eating too many fish tacos, skipping winter, and writing quality web content for CPC Strategy. Follow her on Twitter @slylikeasmeagol. See all posts by this author here.