How brightenearly started their logo design journey

Summary

Our brand/logo is fundamental to the success of our new/innovative music art project/business; Live Canvas. We bring people the best original art (drawings/prints) dedicated to celebrating movement, people, place, experience and relationships, with a particular emphasis on music. Art consists of numerous bands/acts at various music venues and festivals etc. We intend to use our new logo/brand across all visual communication including web, letterhead, b-cards, trade shows, leaflets etc, so it needs to be universal and distinctive. Both simple and edgy logos/branding welcomed

Company name

Live Canvas

What inspires you and how do you envision the design for your business?

- Live Canvas brings people the best original art(drawings/prints) dedicated to celebrating movement, people, place, experienceand relationships, with a particular emphasis on music. Art consists ofnumerous bands/ acts at various music venues and festivals etc.We also draw and paint at events such as peoplesweddings and corporate events
- We intend to use our new logo/brand across allvisual communication including web, letterhead, b-cards, trade shows, leafletsetc, so it needs to be transferable and distinctive.
- Our market is generally people aged between25-50.
- Most of our artwork (our products) isblack and white and created using pencil or charcoal. Therefore it makes sense(maybe) for the brand/logo to have a black/white emphasis. We really need somecolour in there (maybe just one) to liven it up a bit. The temporary colour on our development site is red, butwe are up for any suggestions. This site will change enormously once we get ournew brand/logo, so please only use this as a rough guide.
- Please take a look at some of our artwork on ourdevelopment site. It's horribly basic at the moment, but will give you a betteridea of where/how the design will be used http://www.live-canvas.moonfruit.com/
- We intend to go to festivals and meet musiclovers to share art and grow the business. We don't want the brand to be towhacky or in your face as it has to appear to a broad audience e.g. people agedbetween 25-50.
- Drawings that we do/sell could be of a wide variety of musice.g. rock, folk, classical, jazz, country music etc.

Wants

- A simple and exciting vector logo/brand.
- We'd also like to see some edgey ones with artitic flair. The text live canvas should be quite readable here though.- Most of our artwork (our products) is black andwhite and created using pencil or charcoal. Therefore it makes sense (maybe)for the brand/logo to have a black/white emphasis. We really need some colourin there (maybe just one) to liven it up a bit. The temporary colour on our development site is red, butwe are up for any suggestions. This site will change enormously once weget our new brand/logo- We'd like to explore lower case as a concept for the wording live canvas- The brand would be great if it has somekind ofdesign/visual extension that could be sued to liven up the background of ourwebsite, on leaflets and on exhibitions banners, like what Fortnum & Masonhave on their site http://www.fortnumandmason.com/

Don't want

- Lots and lots of different colours.Black andwhite needs to be a major part. 1 colour is key though. Maybe 2, but not sure if this is too much.
Don't want to be associated with 'fuddy duddy'old art galleries. The logo/brand needs to show off the fact we are a modern, fresh, young and exciting brand.