SMS on Screen

An unmissable system for today’s TV Channel. SMS on screen is a
new source of revenue which many modern TV Programs and TV Channels
are asking for. Customers can instantly participate to the TV
program by just sending SMS to the target short code. Regardless
of costing little money, the user will feel happy when their name
is showed up on the screen. Not only get the benefit from customer
participation, TV Program can additionally gain by-product benefits
from the platform. They can smoothly insert some text advertisements
onto the SMS displaying panel.

Features

1. Multiple Operator Support

The system is capable of receiving SMS from all operators in the
country. In fact, the user does not have to know to which mobile
operator they belong. All they need to know is just the short
code to send SMS.

2. Multilingual SMS Support

It is necessary that the system needs to support multi-language
SMS. By default, the system understands Thai and English
languages. Other languages can be made available by
adding some fonts to the admin program.

3. One Short code for multi TV Program

One short code can be commonly used by multiple TV Program.
This great feature can be achieved by scheduling the time slot
to process an incoming SMS. Applying this policy to the system,
an incoming SMS will always fall down into one unique TV program
at a time. TV programs can be in a different TV Channel.
There is no restriction on that.

4. Long text SMS

What makes Playwork’s SMS on Screen system far better than
competitors is the feature to support long text SMS sending
from the user. Lack of this feature will greatly suffer the
administrator, who is responsible for selecting SMS to show
on screen, because the long SMS will generally be divided
into parts by the SMSC prior to arrive to the system. As a
result, an administrator has to carefully read multiple
fragmented SMS, and try to imagine whether the SMS is
completed or fragmented, and if so, where is another part of
SMS? Having this feature greatly helps an administrator to
quickly and easily manage the long MO SMS.

5. Poll System

In addition to receiving the comments from users, the system
also provides the poll system to vote on some hot issues.
Because the short code is unique, enabling this feature
requires a “keyword” in a message.

A keyword is merely a pre-defined word in the system. Its
solely objective is to tell the system in which activity
the user wants to participate. Normally, the first word in
a SMS is considered to be the keyword. The system will extract
that word, and check if it matches any keyword defined.

The poll result can be showed on the screen. Partner can
specify the interval time to show and hide the poll outcome.
This kind of activities can help attracting people to stay
with the program.

6. Theme Support

Imagine how much you can impress the customer when your SMS
panel is changed to the new them on Christmas day! Undoubtedly,
this feature can help capturing the people’s eyes. And that
will increase the chance for people to stay tuned, or even
send SMS to participate.

Themes can be dynamically changed according to the TV Program’s
plan. It can be configured to automatically change, or
pre-scheduled changing time. Those actions can be configured
via the web admin.

7. Group SMS

One of the key features in the web tool is the capability to
group the target mobile number. Customer can create, modify,
and delete the group freely as well as assign the numbers to
each group. There is no restriction on grouping the mobile
number; one number can be assigned to multiple groups. This
flexibility brings no limitation to numbering management.

8. Emoticons

Emoticon is a little image describing an emotion of the sender,
such as smiley, sadly, funny, or hungry. It is mapped to the
specific character. For instance, a smiley emoticon
(☺) can be mapped to ":)" characters. As such, if
the SMS contains a ": )" character, the system will display
a "☺" picture on the screen.

Emoticons make the text based conversation more colorful.
People usually send it in the chat conversion.

A number of emoticons are defined by default. However, if desire,
the partner can additionally define their own emoticons.
Doing so is very easy; partner just need go to the web tool and add.

9. Word Filtering System

Words can be graceful, and can be harmful. Even though we regards
to every comments, we need to filter it prior to show to
the public. Improper words can be automatically filtered
out by the system. Prior to show the word to the screen,
the system will check if there is any word matched in the
prohibited list. If it found, the word will be replaced by a
series of the "*" characters. If they wish, partners can s
elect not to show the sentence containing the prohibited
word on the screen.

10. Manual SMS

Sometimes there are not much SMS in the program. Or, there
might be some, but only rude sentences, which surely we don't
want to show it on the screen. To handle this kind of situations,
the system provides the tool to manually and directly add
the text to the screen. The administrator can add whatever
text he wants as long as it is not too long.

The text which is manually added will not be included in the
summary report, as it might confuse the partner. The text
merely be used in that moment, and be discarded.

11. Log and History

Every SMS is safely logged into the database. Partner can
fetch to see it at a later time. The tool allows the partner
to query for some specific SMS. For instance, the criteria
can be the SMS in the interval date/time, or SMS sent from
some specific numbers.

12. WEB Admin and Report

The online web admin allows partners to login to the system
anywhere, anytime. For the sake of security reason, only the
authorized people can access to the system. Once logged in,
partner can manage SMS, view reports as well as enjoy
revenue forecasts.

13. Console Application

The console application is where an administrator selects
the SMS to display on the screen. It is generally installed
to the computer located next to the TV control room. The
reason is because some parts of the system will have to connect
to the channel selector.

The application requires the Internet connection as it needs
to fetch SMS data from the backend system. Only 1 Mbps Internet
link is enough for the communication.