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"NEWS" TAY @ ARIA Awards 11/29

Sun, Nov 25, 2012 at 4:43 PM

ARIA Week special: Dan Rosen discusses the 2012 ARIAs

TMN sat down with ARIA CEO Dan Rosen to discuss this Thursday night's ARIA awards, explaining how they secured the likes of Taylor Swift to demystifying exactly how the award winners are decided. This year marks a different approach to the ARIAs, with more live performances and a venue change, capped off by the induction of Yothu Yindi into the ARIA Hall Of Fame.

How soon after each awards night does planning begin for the next one? How much if this is adjusting, based on feedback from the public?
It’s a year-round process of engagement with the industry – artists, labels and fans. We are continually thinking about how we can improve the next ARIA Awards, particularly in regards to being innovative and engaging in a way that creates memorable ARIA moments for a generation of Australian music fans. The ARIA audience is a passionate and knowledgeable one, and much of what we do is a result of their feedback.

Can you give us a run-down on how the non-fan based or stats based awards are decided?
Ten of the categories are judged by our Voting Academy which consists of up to 1,000 representatives from every area of the music industry. Fifteen other categories are judged by specialist Judging Schools consisting of up to 100 representatives experienced in that genre of music (eg. country, classical, jazz) , while the nominees in two of our public voted categories (Song of the Year, Best International Artist) are determined based on sales during the eligibility period.

Why the Sydney Entertainment Centre as the choice of venue?
It’s an iconic venue in the heart of Sydney and it has hosted hundreds of amazing performances in its history. Everything came together in such a way that the Sydney Entertainment Centre was our number one choice this year. What will this year’s show look like? The stage is going to look amazing. In terms of performances and magic moments, I think we have a very special line-up this year, especially with the induction of the iconic Yothu Yindi into the ARIA Hall of Fame and their performance alongside special guests, that I’m sure will go down in ARIAs history.

This year we will have more live performances in the room and on the red carpet than ever before. In terms of the room set-up, this year’s event will be theatre style seating, like the Grammys. I really believe this year will be a truly special event for all Australian music fans, whether they come and join us at the Sydney Entertainment Centre, or watch the broadcast on GO!
Taylor Swift is a massive act to secure. What is your reply to those who say we shouldn’t have international acts performing at the ARIAs. Is it a mute point for you, considering the many Aussie acts performing?
Our focus will always be on Australian artists and celebrating the Australian music industry, but we think having international guests to help us celebrate the evening is fantastic. International acts appear on our Charts, collaborate with our artists and they tour here, so they are certainly a key part of our industry. Taylor Swift has enjoyed great success on the ARIA Charts (three weeks at #1 on the album charts) and clearly has a passionate Australian following.

Having an artist like Taylor perform at the ARIA Awards adds global appeal to the ceremony. That is important because hopefully more people internationally will take note of the ARIAs and engage with the incredible local talent we have performing and winning awards. If we can help our Aussie artists gain recognition and help break into international markets, then that is a very good thing.

Re: "NEWS" TAY @ ARIA Awards 11/29

TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)

Attention Grabber - How to achieve: draw attention to your profile!

So Popular - How to achieve: become friends with over 130 other Taylor fans!

Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!

Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.

Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

Re: "NEWS" TAY @ ARIA Awards 11/29

Sun, Nov 25, 2012 at 5:02 PM

Yay for Taylor! I'm so excited that she has an opportunity to perform out of the country on an award show! If there's a way to watch it, internationally, I will definitely glued to the TV or computer screen! ♥

TC Founder - Joined the new Taylor Connect during the preview period (Feb 2012 - May 2012)

Attention Grabber - How to achieve: draw attention to your profile!

So Popular - How to achieve: become friends with over 130 other Taylor fans!

Conversationalist - how to achieve: reach a certain threshold of wall posts on your profile from other users. How many you ask? You'll have to wait and see!

Casual Poster - How to achieve: reach the threshold of 13 posts in the forums.

Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Super-Serious Poster - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Slight Obsession - - How to achieve: reach a certain threshold of posts in the forums. How many you ask? You'll have to wait and see!

Taylor Connect Is Life - How to achieve: reach a VERY high threshold of posts in the forums. How many you ask? It will take you a while to get there :)

Re: "NEWS" TAY @ ARIA Awards 11/29

Sun, Nov 25, 2012 at 9:08 PM

I wish i could go :( I cant even watch it coz I have to work but my friend is recording it for meI spoke now on the 4th of March 2012 :D
"don't you see the starlight, starlight? don't you dream impossible things" :)