Small (casual) business owner: A blouse, tank, or dress with a cardigan

3. Colors

If you know a certain color looks great with your skin tone, wear that of course! If you aren’t sure what’s going to work, neutrals and jewel tones are always a great go-to!

4. Accessories

Accessories like jewelry and scarves are great for everyday life, not for headshots! Keep accessories to a minimum to keep the focus on you.

5. Hair & Makeup

Make sure your hair and makeup is done and touched up before your session. Editing goes a long way but can only go so far! If you are unsure on how to style your hair or makeup, as your photographer for a MUA recommendation.

6. Go for versatility

If you have the option to do multiple outfits, go for it! But if this isn’t an option or you just don’t want to plan several outfits, wear a blouse or dress with a jacket or cardigan. Do half of your session with the jacket/cardigan on and half with it off so you have two looks to pick from.

7. Ask your photographer

If you are absolutely unsure, always ask your photographer. They should be happy to help!

Lastly, always wear something you are confident and comfortable in! I can’t stress this enough. If you’re uncomfortable, the camera will pick it up!