NEW MEXICO

LOBO SPORTS PROPERTIES

Lobo Sports Properties (LSP), a property of Learfield Sports, is the multimedia rights holder and sports marketing arm for athletics at the University of New Mexico. In addition to the broadcast programming for UNM athletics (network affiliates), LSP has exclusive rights for corporate sales of advertising, event sponsorship, game promotion, signage, publications, athletic trademarks and logos, cross-retail promotions, overall marketing partnerships and the development of GoLobos.com.