Gifts Today magazine

ASOS x Hello Kitty collab launches

Iconic Japanese character inspires 40-piece clothing and gift range

ASOS joins forces with the iconic Japanese character Hello Kitty in a new 40-piece clothing and gifting range.

The fashion retailer and Hello Kitty worked together to create the collection, which ranges from streetwear-inspired pieces and preppy, classic items to cool, kitsch gifting ideas.

Teddy fur hoodies, classic shirting and festive jumpers have been given a Hello Kitty makeover just in time for Christmas, alongside super cute phone cases, socks, best friend’s jewellery, pyjamas, bags and hosiery.

As if that wasn’t enough, ASOS and Hello Kitty also created an exclusive, dabbing Hello Kitty logo that can be found throughout the collection.

In other Hello Kitty news, the character has embarked on a second tour of Paperchase stores in the UK this week to celebrate the launch of new stationery and gifting products in Sanrio's collaboration with the retailer. It follows a successful tour in August earlier this year.