Dense commentary on social media, marketing and branding.

Karthik S

One of the first brands that caught my eye in the social media scene in India was Titan’s Fastrack. Fastrack’s official website lists a Flickr page, a couple of Facebook pages (one, two and three) and even a Twitter stream. The Flickr page is largely pointless – it almost substitutes the official website’s product page and literally has all the… Read more →

Indian corporates and brands still seem largely skeptical about social media. Opening a Facebook page or a new twitter account is not social media engagement by any stretch of imagination. And of course, social media is about people – not about brands. This blog is a feeble attempt at tracking social media usage by Indian brands/ corporates and offering some… Read more →