When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it...

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

Ready for your next sales promotion?
For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral...

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence.
Whenever a marketer omits regular statistical significance testing, they risk infecting their...