SilverpopSilverpop provides software to marketing teams, enabling them to more effectively and efficiently understand and motivate their target audience through a variety of digital marketing channels.Silverpop thought leader webinarshttps://www.brighttalk.com/channel/10909Website and Mobile Apps... Meet Marketing AutomationTue, 27 May 2014 22:30:00 +0000Marketers are being bombarded with a tremendous amount of data about their customers, which often seems like noise. To deliver highly relevant campaigns that convert, marketers have to not only hear everything, but act on what they learn. To be most successful, marketers must be able to extract individual conversations and engage each person in real-time, creating a consistent digital experience across email, mobile and the web.
In this session, Bryan Brown, director of product strategy at Silverpop, will highlight the benefits marketers can achieve by collecting and incorporating buyer behaviors into their multichannel campaigns. And he will share the thinking behind Silverpop’s new Universal Behaviors functionality, which allows for dynamic buyer behaviors to be immediately transformed into highly personalized actions—removing any remaining barriers to the vision of delivering true one-to-one communications to limitless numbers of customers.https://www.brighttalk.com/webcast/10909/114031Bryan Brown, VP of Product Strategy, Silverpophttps://www.brighttalk.com/webcast/10909/114031"marketing automation""campaign automation"scoringWhy Behavioral Marketing Automation is the Next Game ChangerThu, 27 Mar 2014 15:00:00 +0000Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.
Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.https://www.brighttalk.com/webcast/10909/103501Dave Walters, Product Evangelist, Silverpophttps://www.brighttalk.com/webcast/10909/103501customerexperiencebehavioralmarketing3 Secrets to Measuring the Impact of Your Marketing Efforts on the Bottom LineThu, 20 Mar 2014 15:00:00 +0000Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.
It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.https://www.brighttalk.com/webcast/10909/103491Adam Steinberg, Director, Emerging Apps at Silverpophttps://www.brighttalk.com/webcast/10909/103491marketingrevenuecustomerexperienceROIData Driven Targeting for Digital Marketing SuccessThu, 13 Mar 2014 15:00:00 +0000Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.
Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.https://www.brighttalk.com/webcast/10909/103499Ellen Valentine, Product Strategist, Silverpophttps://www.brighttalk.com/webcast/10909/103499digitalmarketingdatacustomers