Making Urban Radio Unlocked!

Synopsis: Making Urban Radio - Unlocked! highlights the five year journey to uncover the true story behind urban radio's ratings prowess and historical legacy as an American media entity and business model.
The video abounds with audience research discoveries, such as the Tapas Effect, and documents urban radio as the first social media during the 1950's. It also helps to pioneer new ways for the advertising industry, radio, television and cable networks, stations and advertisers to better understand, value, and sell urban radio by offering a new definition of what urban radio today.