Marketing Double Check

You’re busy creating new fliers and letters and Facebook posts for your winter league and open play programs and perhaps, even toying with ideas for summer leagues (Yikes, summer leagues are only 3 months away).

So here is a checklist on your communication tools?

·What is the tool for?

oWhen it works, will we be able to tell? What is it supposed to do?

·Who is it for?

oWhat segment are you talking to?

oWhat do you want them to hear?

·What’s the call to action?

oWhat are you asking the target segment to do

oIs it crystal clear

oAre you asking them to do too many things; i.e.click here, go to website, click again, fill out card, sign up, send in. (get the point?)

oWhen do you want them to do it by

§You must have a deadline

§And you can extend it?

·When you complete the flier or brochure or letter, show it to ten strangers.

oBut don’t say anything.

oWhat questions do they ask you?

·Now ask them what the material is asking them to do?

oWhat SPECIFIC action can they enunciate?

oWhen does the material tell you to do it by?

Your job is not to answer every question.

Nor is it to close the sale.

The purpose of the material you produce is to generate greater interest by spreading the idea to the segment that it applies to OR, as we have said many times before:

TO BUILD TRUST!

You may not get this right the first time out, nor will you gain instant trust, but you will start the journey to earning the right to speak with your audience.

Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier.
I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity.
May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.