Grad Jayson Whitmore Helps Design New Campaigns for Nike

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Full Sail Hall of Fame inductee Jayson Whitmore and his team at Royale have built a reputation for their forward-thinking creative branding and advertising work. Jayson and his partners Brien Holman and Jen Lucero founded the Los Angeles-based company in 2007, and have produced memorable video and motion graphics spots for such television networks as MTV, Fuse, and E!, as well as technology giant Apple.

Their most recent work continues that stylish aesthetic, with the agency developing a pair of new campaigns for Nike. You’ve probably seen the commercials on rotation during prime time, showcasing the Nike Tech Fleece sportswear, and the Nike Free Hyperfeel running shoe.

Jayson shared links to the spots with us, which are featured below, and you can also visit Royale’s website for a detailed breakdown of the technical and creative decisions that went into crafting the visuals for the Tech Fleece and Hyperfeel ads.