Weekly PPC Roundup – Frosty Edition

We had our first freeze warning in the Boston area this weekend, but aren’t sure it actually happened. Hope you are staying warm in your neck of the woods! To bring a little warmth to your weekend, we’ve scoured the Internet for the week’s hottest PPC stories. Enjoy!

If you are a UK business owner who wishes they could use this line of credit for AdWords, you are in luck. Now, if you are in the UK, you can apply for a UK Google AdWords Business Credit. Learn more about this financing option for AdWords here. Note that in both the US and the UK, these credit cards can only be used for AdWords.

Meanwhile, in bing-land…

The bing Ads blog has some good articles, including one about the new inline budget suggestions feature in the bing Ads interface. These suggestions live in the Campaigns tab. Learn more about using the new feature here.

Also, this week, bing ads Sitelinks to ads! Learn more about creating these extensions in this article.

And elsewhere around the Internet….

Search Engine Land has an article recapping a recent report that says that Search ads represented “48% of the overall interactive advertising market in the first six months of 2012, bringing in $8.1 billion.” Wow.

Have you used the Google Keyword tool that’s integrated with AdWords Editor yet? This article from Search Engine Land reminds us that it’s a great tool.