A new year is here and what a better way to welcome 2014 that a spanking new fring app for iOS!

We updated the look throughout the application and it now feels right at home in iOS7 with a smooth and clean green and white flat theme.
Let us know how you like it!New Dialpad

New Address Book

While we were at it we added a few functionalities that many of you requested:
- The text size in the timeline can now be personalized, making it larger or smaller as you see fit

- During fringOut calls you now have a simple way to monitor the quality of the IP connection you are using. If the connection is bad it may impact the call quality – you may be in a bad cellular coverage or using a congested Wi-Fi router.

Since pioneering mobile Voice-over-IP communications back in 2006, we’ve had a great ride. We’ve enjoyed and driven this industry’s technological, financial and social evolution from a time in which only a few had smartphones smart enough to make the world’s first free mobile VoIP calls, to a world where consumers expect the rich services and cost savings that mobile Internet communication delivers.

We’re now very excited to join GENBAND, bringing your customers and their subscribers the mobile multimedia communications enjoyed by tens of millions of our fring users around the world, on all major smartphones and tablets, over any Internet connection.

Here’s a fun, speedy video catch-up on our exciting journey from our debut as the world’s first way to make free mobile calls over IP, to the first to enable twitter mobile in 2007, the first with VoIP calls on the iPhone (even before the launch of the App Store), and the first to bring video calls and group video to mobile.

Throughout this journey, I have been extremely proud of our innovative team of mobile developers, user experience specialists and mobile industry experts headquartered in Tel Aviv, Israel. Together we have earned accolades from global media, heralding our market leadership and rich mobile communication services.

Then in 2012 we continued our journey toward what was to become this exciting collaboration with GENBAND. We launched our white-label Telecom OTT offering for mobile and fixed carriers, enterprises and Internet Service Providers (ISPs), providing high-quality, low-cost mobile communication over Internet services.

Now, with rapid time to market leveraging our tried and tested solutions, your customers and their users will enjoy world-leading, award-winning, rich mobile communications services developed and fine-tuned over the past decade.

Through an easy-to-use, white-label service that includes capabilities for group video chat, 2-way video chat, voice-only calls and text chat, GENBAND’s integration of fring solutions empowers service providers and mobile virtual network operators (MVNOs) to compete with OTT solutions.

In addition to serving GENBAND’s customers’ unique service needs and specifications, our fring team will continue to innovate, develop and stay closely in attuned to market demands via the fring community of tens of millions of users across 200 countries, using all major smartphones and tablets (iPhone/ iPod touch/iPad, Android phones & tablets, Windows Mobile and Nokia devices) over any Internet connection ((3G/4G, Wi-Fi, GPRS, EDGE).

We’re excited to join the GENBAND team and are looking forward to continuing this great journey together.

As fring users you know we are always working on improving our service. The most visible part are the apps for Android and iOS which we update every few weeks – introduce new features, polish the user experience and squash a few bugs.

The part that less visible to you as a fring users is what we do on our “cloud”: our servers and their connectivity to you and to our telephony partners.

For years we managed to keep server upgrades invisible to users and kept the service running even when major infrastructure changes were performed.

Today we are facing a new phase of server infrastructure upgrades which this time may end up having an impact on our fringOut service.

If you have a problem making fringOut calls in the coming days we apologize and ask for your patience. Hopefully the impact will be limited in scope and time.

Telecom industry is being challenged, it is fighting to stay relevant and business viable, required to continue showing growth and profitability. Challenges from players offering – VoIP, chat, video, SIM less devices, BYOD, and other rich media IP based services present a threat and an opportunity.
Carriers considering their strategy have two paths to consider: Internet based communication OTT and RCS by GSMA. Naturally Pro’s and Con’s for each solution. risks and benefits going hand in hand.
Yet, to large extent, OTT and RCS are complementary from value proposition and product offering. Considering from within dual spearhead approach can be relevant, effective and tangible tactical approach for many carries , MVNOs, MVNEs and OEMs.

Click HERE to review our perspective on RCS and how it would coexist with Telco OTT solutions.