Conviva Touts World Cup Traffic

Managed more than 200 million streams

By By Glen Dickson

Conviva, the streaming-video specialistheaded by former NBC Universal CTO Darren Feher, said that it handled over 200million streams during online coverage of the 2010 FIFA World Cup for customersincluding Univision of the U.S., CBC of Canada, CNTV of China, TV2 of Norwayand Astro of Malaysia.

Conviva, which also provided customerswith real-time viewer measurement and diagnostics during all 64 World Cupmatches, said that the live and on-demand streams reached more than 30million unique viewers worldwide. The San Mateo, Calif.-basedcompany, which provided its adaptive-bit rate technology and measurementservices to NBC Olympics for its online coverage of the 2010 Winter Olympics,also handled over three billion viewer minutes and, on the thirteenthday of the event, maintained nearly 1.5 million peak concurrentviewers simultaneously.

"The 2010 FIFA World Cup was anunprecedented leap ahead for the industry in terms of scale, and a significantmilestone for Conviva," said Feher in a statement. "With a live event, youcan't correct quality issues after the fact. We have proved time and time againhow our real-time insights, diagnostics and remediation put customers incontrol of delivering the best online video quality."