I managed all marketing & communication actions of the company.
I planned, implemented, coordinated and followed up the following projects:
In collaboration with the creative & media agency, I planned and coordinated a Media Campaign. I elaborated the media brief and the creative briefs for: radio Spot, Internet banners and advertorials for automotive magazines.
I prepared the key creative concepts for all communication materials and radio spots.
I planned, implemented and coordinated all the Sales Promotion Campaigns B2B and B2B2C on Distribution Channels: OEM Automotive, Client Network, Service Station Network (Rompetrol) by creating all the communication materials, providing the promotional campaign objects and setting up all logistic mechanisms along with the Sales Team in order to implement efficiently the campaigns.
I implemented and coordinated the corporate strategies in order to build corporate identity and increase brand’s awareness on the Romanian Market by: implementing branded lighting boxes nationally and other outdoor prints in service station network along with the Sales Team.
I created and managed the content of all corporate websites-Web Master.
I played an active role in the key creative concept for new brands and products.
I updated on regular bases over 500 product labels and packaging.
I contributed to the Annual Budget Planning. I reported frequently: forecast sales on brands/ products/ clients for the campaigns, I completed follow-up sales reports on campaigns; I completed marketing reports quarterly on all marketing activity in the company.

As a Web Master of the company’s websites I was in charge of creating the web pages for three corporate websites from content point of view: one for each brand (TOTAL, ELF, LUBRIFIN).I edited all the technical data and information and I managed the content: Text, Pages, Links, Videos, Images, using a CMS www.total.com.ro, www.elf.com.ro.

As a Commercial & Marketing Assistant, I completed various commercial and marketing reports & analysis : daily sales reports, monthly reports and analysis on company’s direct investments, sales evolution, target monitoring by channel/area sales manager/ region. My work also implied: conducting customer satisfaction studies, reports by business channels, back office support for the Commercial and Marketing Department, technical support, recruiting people for the automotive sale team. I also organized events such as business meetings, team buildings and trainings abroad.