Behavior Change Through Mass Communication [HIV / AIDS]

Date: January 1, 1970

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This handbook is one in a series of practical handbooks designed by AIDSCAP’s Behavior Change Communication (BCC) Unit. Its main objective is to help field level planners and implementors use mass media as a part of their overall communication strategy. This handbook will help you:

Approach and work with TV, radio and print media staff
Write short scripts for radio and TV programs.
Get scripts produced for radio and television.
Get stories printed in newspapers and magazines.
Get more press coverage.
Activities such as determining target groups, project design, and project evaluation are not covered in this handbook.