Embrace Your Comfort Zone

Trade Shows…Why Waste Time?

I recently attended two trade shows, and I really was surprised at the lack of effort put forth by the staff at most booths to work the crowd. No one tried to generate a conversation, no one tried to qualify, no one tried to uncover a need. Don’t get me wrong, I didn’t mind not being bothered, but I was nonetheless surprised at the lack of effort made to talk to a prospect…namely me. READ MORE