ABTA launches #ValueTourism campaign

Details

17 May 2017

This week, ABTA will be launching a new #ValueTourism campaign ahead of the General Election. The campaign aims to ensure tourism and its importance to the UK economy remains a priority for the new Government.

The travel association will aim to achieve this through building relationships with parliamentary candidates, securing their support for the travel and tourism industry and builds on the previous #ValueTourism campaign for the 2015 General Election.

The association will contact more than 2,000 candidates standing for election, from across the political spectrum, and provide them with information highlighting the value of tourism to the local and national economy.

The information will cover all aspects of tourism – outbound, inbound and domestic. Candidates will be asked to share their support for the tourism industry on social media, and we will follow up with those who become MPs in June. ABTA will also outline its priorities for the Brexit negotiations and the travel and tourism industry, including the need for the new government to tackle the rise of fake holiday sickness claims.

In addition, the body has created a template email that members can adapt and share with their local candidates. The letter will highlight how their candidates can support the campaign and ABTA’s asks of the new government.

Mark Tanzer, chief executive for the travel association, said: “It’s vital that candidates understand the value of tourism. We want them to be advocates for our industry, should they be elected. There are many important issues that we will need the new Government to address, including the five Brexit priorities we have set out in our recent report, as well as concerns such as airport capacity and the need to reduce Air Passenger Duty. We shall also continue to put pressure on newly appointed ministers to take swift action against the rise in fraudulent holiday sickness claims, a critical issue for ABTA Members as we move into high season. Candidates that understand the value of tourism to their local constituents are more likely to be motivated to help the industry address these issues.”