We tend to not separate the elements correctly as ai6;2ttr1butes to study them. As I had to point out to one client who wanted to create a special ‘interface’ for podcasts…a podcast is simply a piece of content. Same as all the stuff on YouTube.What gets wrapped around that content to create an interaction is separate from the content itself. So a podcast is social media, what it’s not inherently is social interaction. That has to be built in (and is easily done so as a blog post — which is often how it’s leveraged).