Good morning and welcome to another Monday Id like to start off the week by reflecting on a more serious topic around the age-old gender pay gap an issue thats still very much alive in marketing and social spheres whether we realize it or not Does it surprise you that a group made up mostly of women social influencers is still subject to a major pay inequity In fact a study from Klear influencer marketing platform reported that women make up 77 of influencers and yet are averaging 108 less per post than their male influencer counterparts For brands and advertisers partnering with influencers the catch-all explanation boils down to the challenges inherent in determining influencer rates Complexities aside women influencers are held to higher expectations in the types of content produced despite being compensated less than men As marketers with decision-making power we need to be opening up these conversations to stakeholders Theres likely no simple solution but we can start by examining how we engage our community our employees and the brands we represent and asking ourselves what we can do to champion equality and diversity from the inside out Some food for thought for your week And in case you missed it heres what else were covering on the marketing radar Salesforce reported a record 374 million in revenue for the first quarter of its fiscal year an increase of 24 year-over-year Saleforces marketing cloud and commerce solutions also saw unprecedented growth with Q1 revenues exceeding 1 billion for the first time If theres anything the brave new world of innovation and digital transformation has taught martech businesses its that staying abreast of advanced technologies and learning to build them into an integrated service offering is critical to long-term success And Salesforce seems to be doing that just fine In an age of omnichannel connectivity it can be challenging for teams to navigate the divide between sales and marketing Revenue optimization teams are carving out their own space in the landscape working to bridge the gap and reshape conversations with a cross-functional approach The tried-and-true model of account-based marketing teams could benefit from an operationalized revenue optimization team to help solve the challenges of accessibility insights and transparency across departments As marketers being tuned into every touch point a consumer accesses sales or otherwise is the key to understanding the entire journey rather than just a snapshot Theres more to read below including a new e-commerce feature Snapchat is testing that uses a Shop button its about time Snapchat Taylor Peterson Deputy Editor