In a bid to reach out to maximum consumers, Shemaroo Entertainment has placed its content on various DTH platforms such as IMCL’s digital brands, InDigital and NXT Digital, which have a pan India presence

Indian cricket skipper Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18 per cent increase in his brand value at USD 170.9 million in 2018, according to a report

From fans dressed as their favorite comic and movie characters, to national and international comic artists taking the stage, the Delhi Comic Con in its 8th edition celebrated all things quirky and pop-culture

What do you do if you are a country that wants to draw in tourists? Theres the usual options: ad campaigns, road shows, cultural festivals. Relatively unusual ones: travel blogs, Instagram and for India, a Bollywood film, showing an assortment of Khans or Kapoors dancing bare-chested against tourist brochure backdrops, as the locals look on, indulgently. And then theres the most drastic option a recession. Consider Greece where a record-breaking 27.5 million people visited in 2016, a statistic Read more..

The preferences of consumers in the top 15-20 Indian cities dominated entertainment trends for decades, influencing content that was created and consumed by everyone, from Kolkata to Kutch and from Srinagar to Srirangapatna. Almost always the content was in Hindi and aimed at a largely Hindi-speaking audience. Bollywood movies and Hindi TV shows ruled the entertainment roost in the early-to-late 2000s as a result, while regional content was consigned to a largely second-tier role. This Read more..

Indian advertising, at least for a while, could have been said to lead society. While heroines in Bollywood made sporadic appearances in the bikini starting in the late 60s, Liril put a girl in one in 1974, put her under a waterfall and then ran her across prime time and on billboards and print ads for decades. An ad for Zandu Kesari Jeevan wondered 60 saal ke budhe ya 60 saal ke jawan as an elderly man, powered by Kesari Jeevan, sped up the stairs in a blur while his younger companion was Read more..