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Jennifer Poulson

Hill+Knowlton Strategies

What About Grandma? How the Digital Divide Impacts the Elderly

We talk a lot about youth and technology, but what's going on with older adults? As we face aging populations in many markets, how are the elderly adopting or being left out of the changing digital landscape? A study in the UK warns that lack of access to the Internet will cut off 700,000 elderly pensioners from government services in communities within 15 years, increasing the number of older people who report 'feeling lonely' by 40 percent. Meanwhile some organizations are creating new frameworks for connected aging, making technology an integral part of how we care for older adults in the future. What are your ideas to promote digital inclusion and ensure there's no grandma left-behind?