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Understanding (& Nailing) Recruitment Marketing

Event overview:Successfully attracting great talent can no longer come down to just a well-crafted ad, on a popular job board with some carefully considered descriptions of the role and company. Those post and pray tactics are a thing of the past and we’re increasingly hearing of the value and importance of recruitment marketing - a more strategic and creative method of attracting the best candidates.

Much like the consumer marketing concept, we’re used to, recruitment marketing is essentially the practice of getting in front of our talent targets before they even know they’re interested in our brand. Can traditional marketers teach us how it’s done, do we need to align our recruitment marketing with our broader brand messaging, or should we separate the two entirely?