Law firm marketing and business development strategies

Monthly Archives: September 2011

By Stephen Fairley on September 30, 2011 Posted in Law Firm Marketing,Law Firm WebsitesIn their recently published book titled Social Media for Lawyers: The Next Frontier (ABA, 2010), authors Carolyn Elefant and Nicole Black found only 12% of law firms are using social networks to actively promote their law firms, while 83% of non-legal, consumer focused companies and 77% of business to business companies are actively using social [&hellip… Continue Reading

By Stephen Fairley on September 29, 2011 Posted in Law Firm Marketing,Law Firm WebsitesMillions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a purchase decision. Calls to action work for several reasons, chief among [&hellip… Continue Reading

By Stephen Fairley on September 28, 2011 Posted in Law Firm Marketing,Law Firm WebsitesWhile it is important to understand how social media works and the basic tenants of SEO, it is equally important to understand how your target audience is using social media so your law firm marketing efforts can align with usage patterns. New research by NM Incite, a Nielsen/McKinsey company, takes the recent Nielsen Social Media [&hellip… Continue Reading

By Stephen Fairley on September 27, 2011 Posted in Law Firm Marketing,Law Firm WebsitesThere couldn’t be a hotter topic to discuss than what I’ll be presenting on October 20 in New Jersey: The 5 Rules of Internet Marketing for Attorneys: How to Ethically Use Your Website and Blog to Generate High Quality Leads for Your Law Firm. This fast-paced seminar will focus on how top attorneys are using [&hellip… Continue Reading

By Stephen Fairley on September 26, 2011 Posted in Law Firm Marketing,Law Firm WebsitesAn excellent post today at SearchEngineWatch.com provides the eight basic SEO elements that should remain consistent on your law firm marketing websites to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day! Summarized, here are the rules of the road [&hellip… Continue Reading

By Stephen Fairley on September 22, 2011 Posted in Law Firm Marketing,Law Firm WebsitesWhen it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive a relationship with you will bring The Results they achieve from your service If you’re an estate planning attorney, don’t sell estate plans. If you’re a family law [&hellip… Continue Reading

By Stephen Fairley on September 21, 2011 Posted in Law Firm Marketing,Law Firm WebsitesSource: The Growth of Social Media: An Infographic ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find [&hellip… Continue Reading

By Stephen Fairley on September 19, 2011 Posted in Law Firm Marketing,Law Firm WebsitesOne of the toughest questions attorneys get from a potential client is, “Why should I hire you?” The rest of that question is implied: “Why should I hire you versus any of your competitors?” Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves. When [&hellip… Continue Reading

By Stephen Fairley on September 16, 2011 Posted in Law Firm Marketing,Law Firm WebsitesBlogging can be a powerful performer for your law firm marketing efforts, but there’s a way to do it right and a way to do it wrong. Here are 13 tips for creating a powerful – and eventually profitable – law firm blog: Integrate your blog with your law firm website. For SEO purposes, it is best [&hellip… Continue Reading

By Stephen Fairley on September 14, 2011 Posted in Law Firm Marketing,Law Firm WebsitesAre you still trying to figure out why search engine optimization (SEO) — the art and science of artificially boosting your website or blog to the organic results (versus paid advertising) for specific search terms – should matter to your law firm marketing efforts? New research from the Pew Research Center shows that 92% of [&hellip… Continue Reading

By Stephen Fairley on September 13, 2011 Posted in Law Firm Marketing,Law Firm WebsitesWe’ve all heard the expression “Innovate or Die,” but how many of us really thought about the practice of law in conjunction with that phrase? New York Times columnist Thomas Friedman is out with a new book that is all the buzz on the talk show circuit; it’s called That Used to Be Us, and [&hellip… Continue Reading

By Stephen Fairley on September 12, 2011 Posted in Law Firm Marketing,Law Firm WebsitesNielsen has just released its Q3 2011 Social Media Report, which looks at patterns of consumption and trends across all social media platforms in the U.S. and other major worldwide markets to more closely examine the influence of social media on consumer behavior. Here’s an infographic of the U.S. market: Highlights of the latest report [&hellip… Continue Reading

By Stephen Fairley on September 9, 2011 Posted in Law Firm Marketing,Law Firm WebsitesThe New York Times has done a research study on the Psychology of Sharing to learn more about why people share content on the Web. You can download the report for free here. The research found that these were the top five reasons people share content via email or social networks: 1. To bring valuable [&hellip… Continue Reading

By Stephen Fairley on September 8, 2011 Posted in Law Firm Marketing,Law Firm WebsitesOptimizing your content is something you should be doing everywhere you appear online, and your presence on JD Supra is no exception. Last week, the law firm marketing minds at JD Supra provided a list of five ways you can optimize your content on their website. I’ll paraphrase: 1. Review your analytics regularly. By logging in to your [&hellip… Continue Reading

By Stephen Fairley on September 7, 2011 Posted in Law Firm Marketing,Law Firm WebsitesWhen it comes to reaching out to potential clients on a consistent basis, few law firm marketing tools can match the success rate of newsletters. However, before you can engage prospective clients through law firm marketing newsletters, you first have to find them. Which brings us to one of the foundational tools of law firm [&hellip… Continue Reading

By Stephen Fairley on September 6, 2011 Posted in Law Firm Marketing,Law Firm WebsitesDo you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients? Listen as I explain: If you [&hellip… Continue Reading

By Stephen Fairley on September 2, 2011 Posted in Law Firm Marketing,Law Firm WebsitesConsumer Reports doesn’t really like legal software products, and that can be good news you can use in your law firm marketing efforts. Earlier this week, Consumer Reports issued a caution to consumers based on an analysis by the Consumer Reports Money Adviser of the three most popular products – LegalZoom, Rocket Lawyer and Quicken [&hellip… Continue Reading

By Stephen Fairley on September 1, 2011 Posted in Law Firm Marketing,Law Firm WebsitesEducation-based marketing is one of the most powerful tools at the disposal of lawyers. There is a great amount of basic information you know about your practice area that prospects want and need to know. Think about some of the questions your clients have about child custody and divorce or how to avoid getting sued [&hellip… Continue Reading

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About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the rainmker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 10,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.