Tuesday, February 1, 2011

Social Media Slowly Adopted by Businesses

Findings of the 2010 Social Media Marketing Industry Report indicate that 9 out of 10 marketers use social media as a form of marketing within their company, but most have only just began using social media in recent months. 91% of marketers use social media, 2/3 (65%) have just started using it.

One of the interesting statistics to emerge from this report is the usage of Facebook, Twitter and blogs for new age marketing rather than traditional forms of advertising. Sixty-five per cent of the people surveyed said that social media was a deciding factor within their purchase process.

Marketing Charts, the source of most of these marketing stats, also refers to another study which shows that while 58% of marketers in North America use social media, only 34% of marketers in Europe are using social media.

Marketing Charts also indicated the importance of updated blogs in another study, stating that business blogs generate leads if they are updated frequently.

- Blogging increases your Twitter reach by 75%
- Websites with blogs get 55% more visitors
- Facebook pages for US companies have 4,300 Facebook fans on average
- 63% of businesses say blogging and social media generate leads at a lower cost of other marketing activities
- Inbound marketing focused companies generate leads at a 60% lower cost than companies who focus on outbound marketing
- Out of companies who blog, 46% have attracted revenue through their blog
- Out of companies who blog regularly, 90% of companies attracted customers through their blog if they post daily, but only 38% attracted for those who blog monthly