Bethesda, Md—As the federal government launches a campaign to increase organ donation, physicians, bioethicists, and policy makers are becoming more proactive when soliciting consent from family members of deceased patients. A 1993 Gallup poll found that 75% of adults would donate their own organs—and subsequent polls have confirmed that most adults say they would do so—but when offered the chance to donate those of a relative, only about half of the people who are asked consent to doing so.