Marketing Manager

Job Description

Position/Role Description: Marketing Manager plays a critical role in supporting various marketing campaigns for acquisitions, conversions & retention. This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing.

Data is the DNA of every team member at RummyCircle.com. All departments perform rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. MM will be contributing to all parts of the players life cycle on the site. MM will have to study the player life cycle and build an understanding of player behavior from all aspects. MM will support in executing multiple campaigns for driving acquisitions, conversions, revenue and retention.

The acquisition team advertises on various media channels and drives new players to the site. This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, offline activations, events, print ads, radio, partnerships and other ATL and BTL activities. The team works with in-house creative team and agency to come up with new acquisition concepts and creates new communication messages to talk to the masses and bring them to the site to play rummy.

Conversion:

The Conversion team supports by providing highly optimized landing pages, strong actionable content, new offers and the right hooks at the right time to converting the new traffic to register, try a game and make their first deposit. This means you would be running various A/B tests on landing pages, trying out new offers, leveraging content, running email and SMS campaigns etc. to drive higher conversions.

Customer Intelligence and Loyalty (Retention):

The Customer Intelligence and Loyalty team drives incremental revenues and enhancing player retention and loyalty. It also requires rigorous data analysis to understand how players evolve over time in their spending patterns and what is it that gets players to spend more or less over time. This understanding in turn feeds into constant optimization of the retention strategy. You will be supporting in running various promotional tournaments, trying out new offers, leveraging website content, running email, FB and SMS campaigns etc. to drive higher revenues and retention.

General Accountabilities/Job Responsibiliti es:

Self- Study

Spend time on website, play and get a first-hand understanding of how the website works.

Study market research data to build a broad understanding of a typical rummy player.

Analyze funnel data and understand the player movement on the website.

1. Perform creative analysis 2. Funnel analysis 3 Take Full ownership for execution of various campaigns on revenue and retention. 4. Work with creative designers / web designers to ensure timely execution of campaigns. 5. Manage and own project timelines, creative quality, and content effectiveness. 6. Work with agency to co-ordinate the campaign content, creative delivery. 7 Create/Work within the reporting framework to analyze effectiveness of all campaigns. 8 Engage in data analysis to improve and refine campaign performance.

Job Specifications:

[E - Expected] [D Desirable]

E B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing.

D - Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)

D - Ability to work with data and uncover insights into consumer mindset.

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Play Games24x7 P.Ltd

Introduction

Play Games24x7 Pvt. Ltd. is the first online company to bring games of skill with cash prizes to the large, yet under-served Indian market in a fun, light-hearted and friendly setting. Indiaâ€™s rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity â€“ the opportunity to bring to people across India games they have always loved and enjoyed, but donâ€™t necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product. We kicked off this ambitious journey in 2009 with Indiaâ€™s most popular card game â€“ Rummy. Today, we are Indiaâ€™s largest online rummy site (www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes. We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.