D." IT'S A LITTLE SNOWIER THAN THAT NOW. WHEN YOU HEAR THE WORD SHINOLA YOU MAY THINK OF WATCHES, BIKES AND OTHER HANDCRAFTED BIKES. NOW THE COMPANY WANTS TO YOU GET INVOLVED IN A CAMPAIGN. JOINING US NOW IN STUDY TO TO TALK ABOUT #SAYNICETHINGS. IT'S THE SHE'S THE MARKETING DIRECTOR AT SHINOLA. I KNOW WE HAVE DONE STORIES ABOUT YOUR COMPANY. IT'S AMAZING THE WORK AND ENERGY YOU HAVE BROUGHT. NOW YOU ARE TRYING TO SHARE THAT SPIRIT. WHAT IS THIS CAMPAIGN ABOUT? FIRST OFF WE'RE VERY EXCITED TO BE HERE. REALLY WE FELL IN LOVE WITH THE PEOPLE AND THE PASSION OF THIS CITY SO IT'S JUST BEEN A TREMENDOUS EXPERIENCE, YOU KNOW, EVER SINCE WE GOT HERE. IT'S NOW GOING ON TWO YEARS REALLY. SO WE DECIDED TO LAUNCH THIS CAMPAIGN. WE WERE INSPIRED BY A CAMPAIGN THAT STARTED IN THE 70s BY EMILY GAIL. SHE'S A SHOP OWNER WHO YOU KNOW, IT WAS TIME WHEN THERE WAS A LOT OF SORT OF NEGATIVE THOUGHTS GOING AROUND THE CITY AND SHE REALLY WANTED TO DO SOMETHING TO HELP ENCOURAGE POSITIVE THINKING. SO SHE LAUNCHED A CAMPAIGN CALLED SAY NICE THINGS ABOUT DETROIT. SO INSPIRED BY THAT WE REALLY TIMED WITH VALENTINE'S DAY THOUGH WE DO SEE THIS AS A CAMPAIGN THAT WILL LIVE BEYOND VALENTINE'S DAY WE WANT TO ENCOURAGE PEOPLE TO SAY NICE THINGS NOT JUST ABOUT DETROIT BUT ABOUT ANYTHING, TO JUST PUT A POSITIVE THOUGHT FORWARD YOU KNOW. IS THIS KIND OF WHY I NEAR THE DETROIT. TELL US WHY YOU LOVE DETROIT. I'M SORRY, GO AHEAD. WHY DO YOU LOVE DETROIT, WHY DO YOU LOVE THE CITY THAT YOU'RE IN Y DO YOU LOVE YOU CAN TELL US ABOUT ANYTHING THAT YOU ARE PASSIONATE ABOUT OR THAT YOU JUST WANT TO PUT A POSITIVE THOUGHT INTO THE UNIVERSE. THIS IS ALL WITH TWEETS OR IS IT IN ANY OTHER FORM OF COMMUNICATION. IT'S A COMBINATION OF THINGS. TWEETS, Facebook, YOU CAN ALSO GO IN OUR STORES AND WRITE ON PAPER WHICH WE WILL THEN PLAN -- SEED PAPER WHICH WE WILL THEN PLANT IN A GREEN ALLEY PROJECT THAT WE'RE WORKING WITH OVER AT MIDTOWN DETROIT INC. BUT IT'S #SAYNICETHINGS. SO INCLUDE THAT IN THE TWEET SO YOU CAN GET THAT POSTED, RIGHT. ABSOLUTELY. WE WILL WRITE YOUR THOUGHTS ON THE SEED PAPER ALONGSIDE THE POSITIVE THOUGHTS THAT WE RECEIVE THROUGH OUR NEW YORK AND DETROIT STORES. AWESOME. THE SUPER BOWL AD GOT TO ASK YOU ABOUT THAT. THE BOB DYLAN AD FROM CHRYSLER LAST 99 YOU CAN GET YOUR PHONES FROM CHINA GET YOUR WATCHES FROM SWITZERLAND AND I THINK A LOT OF US THAT ARE SHINOLA FANS HEARD THAT AND WENT HEY, WAIT A MINUTE. WAS THAT, WAS THAT FRUSTRATING TO YOU GUYS OR WAS IT ONE OF THOSE THINGS WHERE THE AGENCIES OUT ON THE WEST COAST MIGHT NOT HAVE ANY IDEA? I THINK CHRYSLER DEFINITELY, YOU KNOW, DID NOT HAVE ANY BAD INTENTIONS, I DON'T THINK IT WAS A JAB AT US, YOU KNOW. BECAUSE YOU'RE REALLY ON THE SAME PAGE BOTH OF YOU WANT TO SAY GOOD THINGS ABOUT THE CITY. ABSOLUTELY. BEHIND THE SCENES WE'VE BEEN WORKINGS TOGETHER THEY WERE JUST IN OUR FACTORY. SO I THINK IT'S JUST ONE OF THOSE THINGS THAT YOU KNOW, AN AD AGENCY COMES UP WITH SOMETHING IT WAS AN AMAZING, YOU KNOW, COMMERCIAL. IT WAS JUST THOSE FEW LINES THAT I THINK GOT PEOPLE FIRED UP AND IT WAS GREAT TO SEE PEOPLE COME OUT AND SUPPORT. YOU KNOW WE ALSO HAVE GREAT BREWERIES AMONG OTHER THINGS IN DETROIT. WELSH YEAH. GRAND RAPIDS IS BEER CITY, TOO. THE STATE IS KNOWN FOR ITS BREWERIES NOW. AND FOR ITS WATCHES. WE HAVE TO GIVE A PLUS FOR YOUR BEAUTIFUL WATCHES AND YOUR SALES ARE CONTINUING TO CLIMB. REALLY HOT WATCHES IN HOLLYWOOD AND EVERYWHERE. EVERYONE IS WANTING TO GET A SHINOLA. THE RESPONSE HAS BEEN AMAZING. WE'RE REALLY HUMBLED BY NOT THE ONLY THE RESPONSE WE'RE GETTING HERE BUT ACROSS THE U.S. NOW WE'RE TAKING THE BRANDOVER SEAS. SO FAR THE RESPONSE HAS BEEN REALLY POSITIVE THERE AS WELL. WE'LL KEEP YOU UPDATED.

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