Before you scream,
founder Eric Feng -- the former CTO of Hulu
and a current partner at Kleiner for the last year or so -- would
like you to know that his ambitions are a lot higher.

Collections is the first product from the company, which is built
around the idea of an "experience graph."

Facebook and other social networks are
organized around people -- the social graph -- but they're not
very good tools for tracking and planning events.

For instance, if you and all your friends attend the same
wedding, it's very hard to find a single place to post all your
recollections -- not just pictures, but videos, links (to a news story about the
historic building where the wedding took place, for instance),
and notes.

Collections tries to answer that need. The team really focused on
creating a beautiful design and on making it fluid, flexible, and
highly interactive.

Feng divides the "experience graph" into three parts -- past,
present, and future. Collections is about the past -- events that
already happened.

But Feng is most bullish on the future, noting that when you plan
an event three days from now, it's already entered in a calendar
somewhere. Advertisers would love to have access to that
information.

Of course, the only way that Erly will ever be able to get you to
give up that information is by building a great app that solves a
real need. He imagines a calendar that could give you
recommendations where to go on a certain day, give you smart
alerts based on what you're planning (like warning you it's going
to rain before you plan a picnic on Sunday), and allow you to
create a chat room to coordinate and plan the event.

Can he do it? Feng calls himself a "workaholic", and notes that
the team built Collections in less than two months (and he helped
get Hulu up in less than three). He also isn't worried about big
companies like Facebook
or Google coming in and stealing his ideas
because he knows that ideas don't matter as much as execution,
and startups have a much greater incentive to move fast.

"At any large company, the biggest challenge is that they cannot
accurately measure and reward people for their contributions," he
told me, citing Paul Graham as inspiration for the quote. "You
could literally change the future of the company, do something
totally innovative and fantastic, and you'd get a 7% bonus
instead of a 4% bonus."

As a former Microsoft employee, he probably knows what he's
talking about.