Wednesday, October 13, 2010

They almost did it all: a switch to Helvetica, losing the serif, entering the world of the lower case (cheesy, sterile corporate image in the top right - a la PwC). The only thing GAP didn't do was to go all out lower case. Oh my.

In a last minute switcheroo, Gap have done an about face and rejected their new logo. Others will take it's place.