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About this class

Everyone wants to crack the Chinese market. Massive brands invest millions of dollars to get a chance, and there are tools and tips for every size business. Everyone in China is on social media, and we all know they have their own platforms, specifically WeChat. Learn the ins and outs of leveraging both personal accounts as well as business accounts in order to maximise your Chinese social marketing efforts.

In this session we will cover:

Setting up an individual account on WeChat

Setting up a business account on WeChat

Difference between various levels of WeChat business accounts

WeChat page promotion strategies

Leveraging mobile commerce in China via WeChat

Case studies and examples

Live student case study

Q&A

Takeaways

Learn the process and requirements to open a WeChat business account

Create a WeChat QR card

Join Various WeChat Groups in China

Prereqs & Preparation

Please set up a personal WeChat account, having a business WeChat account is a plus!

Should have mobile phone with WeChat installed. A laptop is helpful, but not required.

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