Filipinos are known for being a loving people. We solve conflicts with compassion, respect our differences, heal pain with kindness, comfort each other during difficult times, and possess a strong grip on our faith.

This Christmas, ABS-CBN celebrates these admirable Filipino traits by showing real acts of love and kindness by Filipinos in the Christmas Station ID. More than a hundred Kapamilya stars unite hoping to inspire our nation to just love this holiday season.

The new station ID premiered last November 13 with the official hashtag #justLOVEday trending in the country and the world. It features snippets of real people sharing what they have with strangers, helping one another in times of distress, or showing hope and resilience in videos or photos that went viral online and touched the hearts of many people. Stars and artists from ABS-CBN’s news and entertainment programs and subsidiaries can also be seen writing notes to cheer up and console the people in Marawi city, and doing their own acts of charity.

The stars of various Kapamilya shows like “Wildflower,” “Pusong Ligaw,” “The Promise of Forever,” “Banana Sundae,” “Magandang Buhay,” and “La Luna Sangre” are also present as well as the anchors of “TV Patrol,” “UKG,” “Rated K,” “Red Alert,” “Matanglawin,” ANC, and DZMM.

Also seen in the station ID are artists from Star Music, Tarsier Records, and sports stars that can be seen on ABS-CBN S+A.

The ABS-CBN Christmas Station ID 2017 was created by the ABS-CBN Creative Communications Management Division headed by Robert Labayen, Johnny Delos Santos, and Patrick de Leon and is directed by Paolo Ramos with second unit directors Peewee Azarcon Gonzales and Lorenz Roi Morales. The words were written by Robert Labayen, Lloyd Oliver Corpuz, and Christian Faustino while the melody was composed by Jimmy Antiporda.

The recording lyric video for “Just Love Ngayong Christmas” got over three million views in less than a week after its launch as Filipinos looked forward to this year’s station ID, which has become a tradition in ABS-CBN and the whole country. The station ID video, meanwhile, is approaching one million views already after its premiere last Monday.