I went to sign up for the 7 day free trial and it said that if I prepaid 3 months of $35 each they'd include a free Apple TV 4th gen 32 gig. They seem to sell for $150. So it's a $45 discount and 3 months of DTVNow pretty much. If you get the Go Big now for $35 you lock in that price as long as you keep the subscription.