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Colin Gibbs

Mobile Curator

In addition to serving as Senior Analyst and Curator for Mobile at GigaOM Research, Colin Gibbs is an independent analyst and strategist in the mobile industry. His writing has appeared on NYTimes.com, Reuters.com and Businessweek.com, and he has appeared as an expert in mobile on Fox Business. Additionally, he has been quoted and cited by outlets including CNN.com, BBC.co.uk, WSJ.com and the Los Angeles Times.
Gibbs has been in mobile for more than a decade, starting as a journalist before expanding into consulting and analysis. When he's not on the phone or hunched over his laptop, he's probably at Coors Field being disappointed by the Rockies.

In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »