EasyWay SA are a team of virtual task assistants performing essential everyday administrative tasks for business owners, entrepreneurs and busy professionals. Filling a gap in the regional market, the service is rapidly evolving and growing with the business requirements of Saudi Arabia.

We were approached to define the brand from the ground up, and immediately recognised the need to capture a catalysing start-up vibrancy, and 'ready-to-go' attitude in the identity. Focusing on productivity, streamlined work flows and efficiency, the design language was formed to convey momentum - a perceived value of progression, by being precise, decisive and bold.