Sales and Marketing Performance Blog

Words. Often it's the little things that turn visitors off after arriving at your Website, reading your copy in a brochure or sales letter, or suffering through a bad PowerPoint presentation.

The technology business is rife with words in Website, whitepaper copy and bad PowerPoint presentations, that I call "product-speak".

Write from your Best Customer's Point of View

When people read your copy, visit your Website or sit through your presentation, they are doing so because they have pressing issues or problems that they need to solve. When you write - start from the point of view of your buyer's needs, not your "ground-breaking" product, unless you want to sound just like your competition.

You can even run your copy through a content analysis tool called Gobbledygook Grader, to identify
text that could be improved.
You might find David's blog
"The Four P's of Marketing" that topples one of the pillars of marketing literature worth a read...and a laugh!

If you need help in translating your "product speak" into something that your visitors will want to read, then we can help.

In our work with technology companies in creating website messaging and whiteboard stories, we see the following words or phrases frequently.

Selling Disruptive Technology?

This new 20 page eBook is a primer for entrepreneurs, executives and investors in early stage technology companies.

Sales and Marketing Alignment eBook

Salespeople are struggling to effectively engage buyers across the buying cycle from after they say hello. This eBook explores messaging alignment principles and uses a new content delivery platform to assist in the message capture and delivery process.

The Quick and the Dead

An inbound lead is as cold as a mother-in-law's kiss after 1 hour.Responsiveness is the new competitive advantage in selling. Download the WittyParrot eBook to learn how.