Focus on preventive health care

Health care systems focus on long-term prevention and management rather than short-term treatment. This is achieved through education and awareness campaigns and behavioral nudges toward healthy habits. For example, public-private partnerships deliver vital health information through mobile phones to mothers in low- and middle-income countries in Africa and Asia. Messages are targeted to each stage of a woman’s pregnancy so that the information reflects what she is experiencing, establishing an emotional connection and encouraging healthy behavioral changes.

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MAMA is a public-private partnership that supports programs delivering vital health information through mobile phones to mothers in resource-constrained settings in low- and middle-income countries in Africa and Asia.