Attention: The Digital Marketing Summit 2017

Now in its fifth year, The Attention! Summit returns to Bournemouth this autumn at the stunning Hilton Hotel in the centre of Bournemouth.

Our speaker line up will be welcoming names from household brands, up and coming distruptors and leading industry thinkers to the stage. We will be releasing this shortly but it's one not to be missed!

Our primary goal for running our events is not to sell but to educate as many as we can on the latest digital strategies that work and can help you get ahead in 2018 and beyond.

We will be hosting the conference for FREE and as this is an all day event, we give our guests enough time to soak up the latest thinking, opinions and ideas from our industry. This will include talks from digital marketing businesses and professionals as well as a chance to network with other companies who are all working hard at discovering new ways of attracting attention from their targeted audiences.

To reserve your place, please make sure to Book Now below - places are very limited, so we advise you do so as soon as possible!

We've worked hard to bring the best insight and advice to our conference by hand selecting people we admire and trust to come to the stage. Our speakers will cover everything that the modern marketer needs to know from social media to strategy as well as some things to think about for the coming decades!

AGENDA

09:00

Networking and welcome

09:30

Intro and housekeeping

09:40

Pete Dixon, Senior Experience Design and Research Manager, o2

10:15

Juliet Hodges, Behaviour Change Advisor, BUPA

10:40

Tom Crewe, Adido

10:50

Break/Networking

11:15

Michelle Jacques, Founder, Octopus Farm

11:50

Andy Headington, CEO, Adido

12:20

Luke English, Laceys Solicitors

12:45

Lunch

13:45

Jon Payne, Founder, Noisy Little Monkey

14:15

Vikas Arora, Senior Search Executive, Bing

14:45

David Berendt, Adido

15:00

Break/Networking

15:20

David Smith, Founder, GFF

16:00

Cate Murden, PUSH

16:45

Close & Drinks

SPEAKERS

The Long Journey to Making a Customer Focussed Company

Pete Dixon, O2

Things have changed at O2 from being a revenue and technology focussed company to one that likes to think it’s customer focussed. What have we done, what worked, what didn’t. The pain, the hardships and the occasional win.

A warts and all whirlwind presentation, describing what we’ve been through, from someone who’s been in it from the start and still realises we have a while to go.

Turning Attention into Action

Juliet Hodges, BUPA

We spend a lot of time talking about capturing people’s attention and winning their affection, but does that actually change what they do?

Behavioural science gives us the tools to better understand, and therefore change, our customers’ behaviour – not just their minds.

Copy-right-ing: The Right Way to Write Copy

Tom Crewe, Adido

"Sticks and stones may break my bones but words will never hurt me". They might, however, get your business the attention it deserves.

Learn how to brainstorm epic ideas, structure magnificent copy and optimise it all for the search engines in this 7 minute PechaKucha style talk.

With 20 slides to get through and each one automatically switching to the next slide after 20 seconds, the pressure will be on for Tom to keep up with his own presentation!

Understanding the Value of Data as a Marketing Asset

Michelle Jacques, Octopus

No matter what your business is you should already be thinking about how you can get the right content, to the right audience in the right way, and you know it’s all about the data - but where should you start?

No matter where you are on your data journey, becoming more data driven isn’t as hard as you may think and the benefits of employing a data-driven strategy in any capacity far outweigh the consequences of your competitors getting a head start on your business. In this talk, we examine some tips to help you get you started.

How to Dominate the Duopoly

Andy Headington, Adido

Google and Facebook are the two pillars of all digital media spend across the globe. Whilst most marketers know the importance of these channels, there are still areas which are underused and undervalued.

This talk will discuss the key features that marketers need to know to dominate in these key channels.

GDPR and Data - Get Yourself Protected!

Luke English, Laceys Solicitors

What is GDPR, why is it important and what can I do with my data?

It’s A Long Way to the Top, If You Wanna Stop the Scroll

Jon Payne, NLM

We all moan about how difficult it is to show ROI from social media. Yet for many of us, demonstrating ROI means that first we must overcome the almost impossible obstacle of getting noticed.

The team at Noisy Little Monkey deliver search and social media campaigns for organisations across multiple verticals, from SMEs to some of the country’s most recognisable brands. Jon will show you how brands slice through the static and get real, measurable value from the content they’re sharing.

Psychology of Search

Vikas Arora, Bing

With the evolution and changes taking place in search advertising not solely being confined to just the desktop, it is important that, as marketers, we remember the basics in order to determine how we can prepare for the changes that lie ahead when developing campaigns for our brands, products and services.

It is imperative to always remember the Why? What? and Who? – The Psychology of Search aims to take a look at how these changes are impacting search today and what marketers can do to stay ahead of the curve.

Learning to talk again

David Berendt, Adido

Digital marketing, both organic and paid, have developed historically through keyword targeting. Mobile has been showing consistent growth trends in use, ecommerce value, and B2B presence. How does our language need to develop to capture technological enhancements?

It's Different

David Smith, GFF

In 10-20 years we will have changed our society, technology, work, education, even how we live, shop and entertain ourselves. When I was born there were 2bn people on the planet and a quarter lived in Europe, today there are over 7bn, becoming increasingly educated, wealthy and mobile and most live elsewhere.

The consequence of this one factor is that over 70% of the global economic growth comes from Asia-Pac in the future. Science, technology, transport, medicine and biology are all in transition and will transform who we are and how well and long we live. More than this will be discussed in this session.

It’s all About the Attitude!

Cate Murden, PUSH

We take a brief look at why and the physical impact that stress has on the body. At PUSH, we believe that talking about stress just breeds more, well, stress. So, we like to focus on building your happiness and empowering you to live better instead.

Our uplifting, engaging and energising talk will take you through you some incredibly easy tools to shift you into a positive mind-set and help build your resilience. They will leave you inspired, buzzing with positivity and with a smile on your face as you make your future work for you!

PREVIOUS SPEAKERS

WHO SHOULD ATTEND?

Delegates represent some of the biggest and brightest brands from across the UK. From multi-national corporations, to local business leaders and exciting entrepreneurial start-ups, all attendees share one thing in common; a desire to improve their online presence. Industry giants, media owners, cutting-edge innovators and successful brands come together to explore the challenges of the digital environment.

Attention! is designed for those with an intermediate to professional knowledge of the marketing industry. If you are a business owner, marketing director or senior marketing manager then this is the day out of the office you can't afford to miss.

CANCELLATION

Attendance to Adido events is free to selected companies. Subscription to our events is extremely popular and often we have to turn people away. If you find that you can no longer attend, we politely request that you inform us at least 7 working days before the summit, so that your place may be offered to someone else. Adido provides Attention! as a free way to share our expertise and experience, we reserve the right to charge a £100 cancellation fee to cover costs if you do not inform us of non-attendance before the above time period. Adido reserve the right to decline registration.

Discover Attention: what is it and why you need it to succeed in the digital realm. Turn brand strangers into loyal brand followers and get your brand the focus it requires within a world of marketing noise.