October 15, 2013

Real Estate Advertising 2013 Outlook: Advertising (Finally) Rebounds?

Overview

This 36-page report takes a close look at how the real estate marketing landscape has changed, and forecasts one big near-future change: The days of double-digit growth for online media are rapidly coming to an end, and the first-ever decline might be two years away. The report offers 27 charts and graphs in the main report and dozens more in the appendices. It furnishes breakouts on ad spending by agents & brokers, rental property managers, developers, and mortgage providers. It also examines the latest surveys of agent & broker attitudes toward marketing, as well at the latest on how home seekers. Two appendices offer detail from our Real Estate LA$R™ (Local Ad $pending Report), with projections to 2018, as well as a table listing state-by-state home-sales activity in 2012 and forecast for 2013. A Conclusions & Recommendations section deliver four dynamic predictions and unmet opportunities in the real estate marketing arena. This report also comes with access to a 45-minute webinar with the author and lead analysts reviewing the report’s finding and answering questions.