DTH Companies Initiate VAD, Reports IS Advisors

28 Jun 2012 • by Natalie Aster

We are living in the era of technology and technological developments. All the industries are undergoing technological changes and developments in order to provide the best services to their customers. The DTH industry is not left behind. The industry is also evolving, experimenting and coming out with means to enhance the TV. The companies are continuously upgrading their technology.

According to the report “DTH Industry in India (2011-15))” by IS Advisors, the competition in the DTH market is primarily in terms of pricing only as TRAI does not allow exclusive content broadcasting. In order to create a space of their own and retain and capture new customers, the companies initiated value added services (VAS).