As the clinic ‘chain of choice’ for non-surgical aesthetic treatments in the UK, we were charged with ensuring that consumers and the media knew about the brand’s excellent clinical standards, and its great reputation amongst cosmetic surgeons and other practitioners in aesthetic medicine.

We used interviews with key spokespeople as the basis of our communications tools, which was understood to be all-important following widespread media coverage of negative incidents and issues with less reputable, less trusted practices and practitioners. Other projects included planning national media events and promoting the group’s on-going collaboration with Cancer Research charity via the R UV Ugly campaign involving celebrities and a national roadshow to drive awareness of the dangers of sunbed use.