Email Marketing

Email as we know it, is on the decline. We are so desensitized to promotional emails that we hardly open it. Yet, on an average we check our emails every 7 minutes. Email marketing if done right and subtly has the highest ROIs in digital marketing. Generally, we think about email as promotion. Email marketing raises mixed emotions and debates among advocates of digital marketing. Some think it’s underrated, other think it’s overrated. Email is also customer service and keeps you in touch with the customer.

About the Course

What you will learn

In this course, you will learn about using email marketing for outreach, customer service and for personalized interaction. You will learn about:

Types of email marketing

Email content

Differences in B2B and B2C email marketing

List building

Segmentation

Measuring success

Course Highlights

Actual exposure to at least 4 different email platforms

Segmentation techniques

Experience in setting up campaigns

Course Overview

Email marketing explained

Email content

List building

Creating personalized campaigns

Selecting 3rd party email providers

FAQ's

Q. Who can do this course?

A. This course is recommended for anyone. They can be students, entrepreneurs or even email marketing professionals struggling with email.

Q. Will I work on actual campaigns?

A. Yes, you will get to work on actual campaigns and get an insider view of the channel.