We invite all interested stakeholders (authorities, unions) and interested business companies to contact us: let’s improve the life of seniors!

Field test results

Strong evidence of the benefit of Palette comes from the repeated co-design and co-creation sessions with seniors, but also from being satisfactorily tested by large numbers of seniors in all project countries. For details about this repeated testing effort and the results, please contact the work package leader of this part of the project:

For details about this repeated testing effort and the results, please contact the work package leader of this part of the project:

Customers and stakeholders benefit from Palette

We invite our social partners to join us in promoting the wellbeing of senior citizens. Here’s a list of potential customers and stakeholders:

Customers

Municipalities are obliged and have funds to support social activities. Promoting the people’s wellbeing is laid down in the WMO (National Law on Social Support).

Pension funds may invest in social activities: anything that improves the wellbeing and health of seniors is in their interest.

Health insurances will invest in health improving initiatives: active seniors are known to be healthier than those being idle. They also have an interest in showing their social involvement, which they do for instance by sponsoring sports events.

Public authorities at regional and national level develop general policies and initiatives: the Dutch Ministry of Health, Wellbeing and Sports recently launched the Action to Combat Loneliness among seniors. Palette is an instrument in that policy.

Residential care centres may offer the Palette service to their clients and contribute to a happier and healthier life of senior residents.

Stakeholders

Unions of seniors strongly promote the interests of seniors in society: they put pressure on politics (local, regional, national). Examples: KBO-PCOB, KBO-Brabant, ANBO, are likely to urge municipalities to make Palette available for senior citizens.

Local initiatives and leisure clubs (a council of seniors or a bridge club). For this kind of cooperation we focus on villages and parts of towns, rather than large cities.

Local newspapers and TV channels: they publish relevant news at local level, even though we are also seen as a competitor to local news providers.

Political parties aiming at seniors: “50+”. The 50+ political party is owner of the 50-Plus dating site(!). Advertisers will only be interested when Palette has sufficient users. We need partners who are already active in the field to join forces and find users.

Advertisers

Find their economic target group of seniors gathered on Palette (mobility solutions for people with impairments, senior trips and holidays)

Focus on local communities for local businesses

Use the interactive features of the platform to communicate more effectively with their audience (activate the potential economic power of seniors)

Additional options

A good option for creating a commercially viable exploitation is to include the Palette Platform as a product in a larger service package. Internet providers could offer an attractive package to seniors. They can expand internet access with free use of Palette for (senior) subscribers. The costs of including Palette in their offer for the subscribers would be negligible.