Friends Rebecca Sypin and Jane Bingham, who live on opposite coasts but have both been affected by the disease, hatched the idea for the social media movement because Barbie is an influential children's toy.

Bingham has lost her hair due to chemotherapy treatments to treat lymphoma. Sypin's 12-year-old daughter, Kin Inich, also lost her hair this year in her own battle to treat leukemia.

Mattel didn't return calls on Wednesday seeking comment, but the women said they have contacted the company through some general form letters. In return, they said, they've received form letters that say Mattel doesn't accept ideas from outside sources.

The women say a bald Barbie would provide a huge platform to raise awareness for children with cancer.

Barbie, all 11.5 inches of her, is one of the best-known toys of all time. She can sell for $10 at Wal-Mart or $7,000 on eBay. She's taken on all sorts of incarnations throughout her nearly 53 years of existence, crushing stereotypes and showing little girls that they can be whatever they want to be. There's been an elegant Grace Kelly Barbie; a Barbie in thigh-high pink boots; a tattooed Barbie; a pregnant Barbie friend, and another Barbie friend in a wheelchair.

But Barbie has also been dissed for not being as socially responsible as she could be. She's best known for her curves, which long have sparked complaints by women's groups that say she imposes an unachievable physical standard on young girls. She was also lambasted when a talking version uttered an exclamation about math class being hard.

The friends who started the "Beautiful and Bald Barbie" movement aren't natural activists. Sypin, 32, is a special-education teacher's aide in Lancaster, Calif. Bingham, 41, is a photographer in Sewell, N.J.

"We're not demanding that the company do anything," Sypin said Wednesday. "We're just hoping somebody sees this and can help us make it happen."

Overall, Sypin said she's been pleased with the response to the Facebook page. One fan of the Facebook page wrote of Mattel: "If they are making dolls that are inspiring young girls with careers then why not make a doll that would inspire young girls who are dealing with Cancer."

Some commenters suggested the friends take the movement further and extend it to boys. So, over the weekend, they started an accompanying Facebook page, "Bald G.I. Joe Movement."

Some people have told the women to just take a normal Barbie and shave her hair off to make the same point. Bingham posted photos where she did just that - resulting in patchy, unattractive clumps on Barbie's head. She also posted digitally doctored pictures of a bald Barbie to show how beautiful the doll could be.

And to people who say that it makes more sense to just donate to cancer research rather than to buy a bald Barbie?

"A lot of these people wouldn't have even thought about doing that without this movement," Bingham said.

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