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FEATURED COMPANIES

“The rising demand for over the top solutions among users will help the video streaming market grow significantly”MarketsandMarkets forecasts the global video streaming market to grow from USD 30.29 billion in 2016 to USD 70.05 billion by 2021, at a CAGR of 18.3%. OTT solutions can be integrated with existing video streaming systems so as to simplify the management of streaming videos. The integration of over the top solution help users to watch film videos and TV content through Internet and without a subscription of traditional cable or satellite pay-tv services such as Comcast and Time Warner Cable. The speedy growth of media and entertainment integration is also driving the video streaming market.“Asia-Pacific (APAC) is expected to become one of the major adopters of video streaming solutions by 2021”APAC is growing at a highest rate in comparison to other regions. Moreover, countries in the region, mainly Australia and Singapore, are prominently adopting technologies and solutions within the organizations for increasing profits along with customer satisfaction. Moreover, video streaming is being used for streaming videos both live and nonlinear through various devices such as smart TV, mobile, tablet, and laptop and desktop in many leading Asian companies. The driving factor for this region is the easy availability of solution providers. However, the high implementation cost of streaming solutions is restraining the adoption among various organizations.Furthermore, the adoption of emerging technologies and the economic growth of countries such as India and China are driving the adoption of video streaming solutions and services.Breakdown of profile of primaries- By Company: Tier 1(22%), Tier 2 (45%), and Tier 3 (33%)- By Designation: C-level (50%), Director Level (40%), and other executives (10%)- By Region: North America (57%), Europe (29%), and APAC (14%)The companies profiled in this report include:- Akamai- Adobe Systems- AWS- Netflix- Ustream- Cisco- Apple- Google- Microsoft- Hulu

Increasing demand for Live Video streaming solution will create new opportunities in this marketIn the coming five years, the growing demands of Live Video streaming solution will improve the offerings and create huge opportunities for growth. There has been a significant rise in the past five years, from traditional TV to online video content delivery. This has improved the adoption of cloud-based video streaming solutions. Moreover, live video streaming cloud-based solutions serve as a budgetary solution for SMEs.The report will help the market leaders/new entrants in this market in the following ways:1. This report segments the market into streaming type, solution, services, platform type, user type, deployment type, revenue model, industry, and region covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different users and regions.2. This report will help them better understand the competitors and gain more insights to better position ones business. There is a separate section on competitive landscape, including end-user analysis, acquisition, and expansions. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of its competitors.3. The report helps them to understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

FEATURED COMPANIES

The video streaming market is estimated to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021. The market is expected to grow at an impressive Compound Annual Growth Rate (CAGR) of 18.3% because of the rising usage of online streaming. The users have started adopting pay TV and OTT solutions for streaming videos. The online streaming has provided many advantages to users such as ability to skip advertisements, access to episodes anytime, and ability to watch events and shows with flexibility in time. The online video streaming has also increased the viewership up to 60%, which includes young individuals.

In solutions, OTT is expected to have the largest market growth rate and dominate the video streaming market from 2016 to 2021, due to the increasing use of digital platforms for branding and marketing of products. The use of this video streaming technology is helping enterprises in various industries to grow their business by providing them facility to advertise product offerings through videos at significant cost. Improved customer engagement in live and on-demand video streaming has helped this market to grow considerably along with increasing use of video streaming solutions and services.

Smartphones and tablets are the widely used platform for streaming live and on-demand videos. This platform type supports movie streaming from content providers such as Netflix, Amazon, and Hulu. Functionalities, such as computing, browsing, gaming, entertainment, watching HD videos, and streaming, can be easily accessed on smartphones. It is anticipated that 2016 could be the tipping point in widespread enterprise adoption of mobile devices. It is the fastest-growing platform type among other video streaming platforms as it plays vital role in providing assistance in watching videos on real time basis.

The video streaming solution and services are being increasingly adopted in various verticals, such as media and entertainment, retail, education, IT and Telecom, and BFSI, which have led to the growth of the market globally. The media and entertainment sector is expected to grow at the highest rate from 2016 to 2021.

Exteneded Description

One of the major factors driving this market is the growth of mobile based streaming. There has been increase in digitization and growth of video content delivery network among diverse business. This development has increased the usage of mobile devices for streaming videos on a real time basis. Mobile video streaming apps such as Facebook and YouTube help users to watch, share, and store video from anywhere.

In the coming five years it is expected that 50% of viewers would stream online video from their smartphones. The increasing usage of cloud-based video streaming solutions is also helping this market to grow. The emergence of cloud-based video streaming solutions allows small companies to adopt these video streaming solutions without expanding their IT resources.

Major players in the video streaming ecosystem were identified across regions, their offerings, and distribution channels; the regional presence has been studied through in-depth discussions. The average revenue generated by these companies segmented by region was used to arrive at the overall video streaming market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets via percentage splits from secondary and primary research. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interview of key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives.

All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.

The ecosystem of the video streaming market consists of video streaming type provider, video streaming solution providers, video streaming platform providers, internet service providers, and other players. The video streaming solution providers deliver their customers OTT solutions as per the requirements. Video streaming service providers also plays important role by assisting video streaming solutions with their services such as training and support services, consulting services, and managing services. Moreover, these solutions are offered to various industries such as government and retail and consumer goods for several applications.

The report segments the video streaming market on the following basis.

- On the basis of streaming type:-- Live Video Streaming-- Non-Linear Video Streaming- On the basis of solution:-- Pay TV-- Internet Protocol Television-- Over The Top- On the basis of services:-- Training & Support-- Consulting-- Managed Services- On the basis of platform type:-- Laptops and Desktops-- Smart phones and Tablets-- Smart TV-- Gaming Consoles- On the basis of user type:-- Large Enterprises-- Small and Medium Enterprises (SME)-- Small Office House- On the basis of deployment type:-- Cloud-- On-Premises- On the basis of revenue model:-- Subscription-- Rental-- Retail-- Advertisement- On the basis of Industry:-- BFSI-- Media and Entertainment-- Retail-- Education-- IT and Telecom-- Healthcare-- Government-- Others (Manufacturing, Transportation, and Logistics)- On the basis of regions:-- North America-- Europe-- Asia-Pacific (APAC)-- Middle East and Africa (MEA)-- Latin America