What makes a great books podcast?

24th July 2018

The Honest Authors (Gillian McAllister on the left, me on the right)

There are dozens of book podcasts out there – but those aimed at aspiring authors are less common, and almost entirely skewed towards the self-publishing market. One notable exception is the Honest Authors podcast, created last year by authors Holly Seddon (Try Not To Breathe, Don’t Close Your Eyes, Love Will Tear Us Apart) and Gillian McAllister (Everything But The Truth, Anything You Do Say, No Further Questions). Aiming to highlight everything you’ve ever wanted to know about being a author but were too afraid to ask, Honest Authors claims to be “the only podcast recorded by bestselling, traditionally-published commercial authors being transparent about this brilliant, terrifying life.”

A year and a half in, with 26 episodes under their belt, we asked the pair about fighting for attention, finding your niche and keeping your audio content fresh.