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Friday, November 18, 2011

Second Mile: Perils of Brand Recognition and Collateral Damage

During its 30 year history, "a Philadelphia non-profit thrift shop has helped hundreds of ex-cons get back on their feet without a glitch. But then, the Jerry Sandusky sex scandal hit" and the business is now in trouble.

Why? The name of the shop is The Second Mile Center. This according toNBC Philadelphia.

Sales have dropped 30% as the public has mistakenly connected the thrift store with Jerry Sandusky's Second Mile Foundation.

The store has gone so far as to put up signs in the store front letting people they are not connected to Sandusky or his foundation.

“Just letting people know because we’ve had a lot of negative response,” said Ron Lucas with the Second Mile Center. “People have been coming in angry and hostile thinking that we are part of that organization, which we are not.”

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About Me

A lawyer and partner at a law firm, Eric is the TSN Legal Analyst, writes for Forbes and contributes to CBS, ESPN, Sirius XM, CTV and NBC. He is also the host of the radio show Offside, that looks at the business and law of sports. The show airs on TSN 1200 Ottawa and TSN 1260 Edmonton. Eric would like to meet the following people: Markie Post, Alan Thicke, Tony Danza, Bob Saget, Bronson Pinchot, the Littlest Hobo, Joannie (but not Chachi) and Mary Kate (but not Ashley). Eric's photo was heavily airbrushed.