The Hoof it to Health drive is the brainchild of Hoof, the British Equestrian Federation (BEF) organisation aimed at building a legacy for the sport from the London 2012 Olympics.

The campaign is being pitched as a way to get involved in one of London's healthiest outdoor sports for people of different ages and fitness levels.

Hoof has teamed up with the Riding for the Disabled Association and Vauxhall City Farm.

They are also working to make riding in London more accessible by helping riding schools develop their facilities and offering residents more chances to ride.

BEF chief executive Andrew Finding said: "We are building a lasting legacy to the London 2012 Olympic Games for the equestrian industry by investing in expanding riding facilities in selected London riding centres and, through this campaign, to get more people off the sofa and into horse riding as a great way to get and keep fit."