When Sony introduced its classically-styled BDP-S350 Blu-ray player in late February, all we knew was that the $400 machine would land sometime this summer. Now, we're seeing a pre-order page (on Toys R Us, admittedly) that pegs the ship date at July 15th. Yeah, a fortnight from now. The price remains unchanged at $399.99, but at least you'll find Profile 2.0 compatibility as well as bitstream support for Dolby TrueHD and DTS-HD Master Audio, right? Okay, now that it's a date, who's buying (and more importantly, who's not?)

Me... I'm waiting for CEDIA to see what's going to be released besides the S350's big brother the BDP-S550 before I plunk down my Economic incentive check!