“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”

JON LUCEY , INTERNET MARKETING MANAGER

TSG acts as an extension of a company

“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”

PHILLIP MOSS • DIRECTOR, PRODUCT MANAGEMENT - BUSINESS SOLUTIONS

I’m proud of the work we’ve done

“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER

Quick to understand nuances

“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”

REBECCA BOMPIEDI • LIGHTING TRANSFORMATION (RESTRUCTURING LEADER)

Always with great results

“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”

TONY HARRIS, FOUNDER & CHIEF STRATEGY OFFICER

Flexible to our needs

“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”

BOBBIE HALFIN • SENIOR VP

Thanks for the great resources

“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”

STEPHANIE GARCIA • VICE PRESIDENT, ECOMMERCE

WHAT WOULD 31% MORE TRAFFIC MEAN FOR YOUR BUSINESS?

Bostik, a global manufacturer of adhesive technologies used across a wide range of sectors including construction, automotive, aerospace, rail, packaging, tapes, labels, flexible lamination and footwear industries engaged with TSG for digital marketing strategy and support.

After six months of service, Bostik.com/US experienced:

31% YOY increase in total traffic

27.5% YOY increase in organic traffic

“You guys have set the bar really high. I’m proud of the work we’ve done and I have told that to my network and peers and community.”

Paid search execution drove an increase in return on ad spend (ROAS) within one quarter.

YOUR B2B DIGITAL MARKETING IN THE HANDS OF EXPERTS

Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. TSG performed a competitive analysis that identified key areas of improvements and road map for the future. In the months following the improvements, RES b2b ecommerce site experienced:

39.1% increase in organic traffic

48.7% increase in organic revenue

77.8% increase in desktop conversion rate

441.9% increase in mobile conversion rate

“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”

In order to make content marketing creation easier and faster and to follow best practices for SEO and CRO, it is advisable to use a Content marketing plan. Here’s the template we use at TSG – Content Planning and Outlines template :

Content marketing is an essential part of your marketing efforts, but how do you know if you’re doing it right? In order to get in front of your target audience(s) you need to be creating useful, entertaining, easy to consume content, because that’s what people use the Internet for – to find useful information and solve problems.

Content marketing can be measured:

by the organic traffic it brings to your website,

by the backlinks and social engagement you’re getting and

by the overall growth of your business (Domain authority).

Unfortunately, Content marketing is not a one-off campaign, which you can create, run and then measure its effect. Don’t forget: content marketing’s impacts are cumulative and exponential. New content is supported by old content, but then the older content can bring new life to old pieces and you can see a huge jump in your traffic. So, keep calm and keep writing.

Is there an easy way to improve my Link profile?Kate Proykova2019-08-20T13:35:34+00:00

Do you know which pages attract most of your organic traffic? The top SEO page is usually your homepage, and the top keyword is you brand name. But after these there are some interesting keywords and pages that rank and bring in users to your website for free (and you might not be even aware of which pages these are).

These pages are interesting because:

You can optimize them in a way that they bring not only free traffic, but also conversions and

when you see what works for the Search engines, you can do more of that.

You can find this information under Google Analytics > Acquisition > Google Search Console > Keywords. By clicking on a keyword you will see which page or pages are ranking for the keyword. Have fun! And let us know if we can help.

Designers and marketers sometimes get scared that their pages become too long and want to cut out stuff to make it more user-friendly. Well, this is not exactly the best thing you can do.
On your money page (the page where you want your visitors to convert (in 95% of cases this is your homepage)) you need to have all questions users may have, with the answers. The most important problems you solve would be on the top, and it’s best to include all questions your prospects as your sales team and customer service teams.

Why? Because that’s why people came to your page/site – to get their questions answered. The better job you do at that, the higher the chance they’ll convert.

But won’t that page get too long? Not if you do it the right way: by having each scroll as a separate screen with e.g. different background and call-to-action (CTA) your users won’t be frustrated. In fact, the ones who find their answers will be able to convert right away, and the others will continue to scroll down. (Remember, the majority of users now search through mobile devices and scrolling down is OK on mobile.)

And last, but crucial, include testimonials – make sure visitors can see proof of your claims and find their solutions solved through the eyes of fellow users.

With tools like SEMrush.com or Moz.com orAhrefs.com you can see which keywords your competitors are ranking for in Search Engines’ results. It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins.

You will see both the keyword that’s ranking and the page that’s ranking, which means you can see what they did right on the page to make it rank high.

You can also see an estimated volume of the traffic they get from each keyword. The keywords that bring them most traffic have high search volume (number of searches users do for a particular keyword) and your competitor is ranking high for the keyword (usually in the top 5 positions).

Well, isn’t this a nice starting point for any optimization effort? We love data 🙂

What is included in a Competitor Analysis?Kate Proykova2019-08-22T16:20:16+00:00