SpiceJet enters e-commerce retail segment with SpiceStyle

Airline sources said that the airline expects to earn about Rs 150 crore as revenues during the first year, which they expect will further boost SpiceJet's ancillary revenue income to 19% from around 17%.Mihir Mishra | ET Bureau | June 14, 2017, 10:24 IST

Low-cost carrier SpiceJet, on Tuesday, has announced entry into e-commerce retail space with the launch of its new retail venture – SpiceStyle.

"Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal. Providing shopping convenience, the SpiceStyle products are available pan-India through online and offline channels. Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike," said a release from the airline.

Airline sources said that the airline expects to earn about Rs 150 crore as revenues during the first year, which they expect will further boost SpiceJet's ancillary revenue income to 19% from around 17%.

"I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenues. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com," Ajay Singh, CMD, SpiceJet was quoted in the release.

In a new initiative, SpiceStyle has joined hands with the global e-commerce giant, Amazon.in to launch an all new brand store. The strategic alliance will offer SpiceStyle's entire portfolio of brands on the shopping portal's 'Prime' section at special launch prices offering discounts at flat 25%.

With this partnership, SpiceStyle is all set to enhance its customer reach and engage a wider audience among active online shoppers. The brand association will now enable customers to freely shop for specially curated, best quality products. SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon.