Part of a unique pair of concept cars, the Ghia Zig Concept debuted in 1990 with the Ghia Zag. Finished in mica black, the aerodynamic two-seat barchetta contrasted with the brilliant white finish of the Zag, a multi-purpose sports concept.

Together, Zig and Zag – both based on Fiesta architecture – were envisioned as a potential system of sports cars, hatchbacks, sedans, pickups and delivery vans employing a shared lower door and body panels.

The open topped car featured a truncated windscreen inspired by the sports racing cars of the past. Inside, bright blue seats with neon green inserts provided a striking visual difference from the lustrous black exterior finish. The instrument panel was futuristic with a similar bold colour scheme.

Zig had 16-inch custom-cut tyres and bold wheels.

Zig and Zag — Opposite ends of a spectrum of designs based not only on a common platform but also a common lower body. Filippo Sapino, former Managing Director of Ghia, said, "Tom Scott in Ford Advanced Design developed the concept, then we developed the shape [at Ghia to achieve a low cost] expansion of the model range."