Kotex Worry-free Nights
比賽結束

Kotex Worry-free Nights

€ 5,000

比賽在2016年2月21日結束

插畫 - 創意寫作

How can Kotex talk to young women in a totally new way – fun, cool and quirky, not old, boring or traditional – that will get them thinking differently the types of feminine care that they use at night and give them ultimate peace of mind as they sleep during their periods? Kotex has invented the revolutionary overnight panty that means girls need not use additional sanitary pads at night or worry about leaking and staining! Put yourself in her shoes and imagine the peace of mind when sleep is now worry-free!

Help Kotex break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.