To date, the campaign has brought in 8,772 clicks (visitors), which is 439% of target for the whole grant. We estimate that the whole campaign will bring in around 90k - 100k visitors to the Factom Protocol website against a target of 2,000 visitors.

The committee is currently discussing optimisation steps to increase the CTR and conversion rate.

@Colin Campbell We measure email sign ups and Discord link clicks. We can't track if the discord link clicks are turning into discord users because the user may abandon joining once they click the link. @Tor Paulsen tracks discord member numbers with a bot, but we can't tell if this is organic growth or paid growth.