Apple needs to beef up iBookstore as ereading popularity grows

Apple's iBookstore seems to be off to a good start. But as ereading grows in popularity, Apple needs to expand its offerings.

At launch, the iBookstore had 60,000 titles (I'm not sure how many it currently has). Amazon says it has 450,000 titles. Apple has a lot of catching up to do.

In a recent study to understand how portable, multi-function devices or MFDs (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them. These consumers also revealed their specific preference for MFDs, usage occasions and their ebook purchasing habits.

The two-part study with over 300 MFD owners who have read an ebook in the past six months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates. A summary of the results were presented at Digital Book World 2011 in New York City.

The study found that the top three reasons MFD users prefer reading on their device as opposed to a hard copy book are the convenience it offers (80%), the ease of purchasing ebooks (61%) and the backlit screen (41%). Moreover, the three most common occasions for reading on MFDs are: while traveling (72%), while waiting for an appointment (72%) and while relaxing (70%).

"I think we can expect to see growth in ebook consumption in the coming year because consumers suggest that reading books on a multi-function device is such a convenience to them," says Laurie Brock, president of Brock Associates. "As long as they have their device with them 24/7, they are going to read on it -- especially if the price for an ebook remains reasonable."

"Reasonable" pricing remains a key. I still think most ebooks are priced too high, considering there are no printing and paper costs involved.

Qualitatively, consumers provided the reasoning behind why their reading habits have increased, and the story surrounding the benefits that MFDs and ebooks offer. Respondents indicated they are "time-filling reading" primarily on a MFD. Because respondents nearly always have these devices with them, they use them to read ebooks during otherwise "dead" pockets of time, such as when waiting at the doctor's office or while their kids play on the playground.

The greatest benefit of the ebook experience stems from the tremendous convenience of storing books on devices that respondents nearly always have on hand. Rather than lugging heavy paper books or being stuck with just one or two titles, an ereader (whether multi-function or dedicated) allows users the luxury of having an entire library at their fingertips.

The digital format provides a variety of secondary benefits that enhance the ebook experience. These include the ability to adjust text size, make notes or highlight text, bookmark pages, search within a text and read easily in the dark.

If Apple really wanted to expand iBookStore sales, it would open it up to Windows and Android devices. However, I suspect Apple will be happy to sell fewer books and have fans shell out for iOS devices. Though I hope Apple makes it easier to ready iBooks I buy on the Mac. I won't be reading "War and Peace" on my 27-inch iMac -- but it would be great if I could easily peruse a few chapters if and when I wished to.

Software Updates via MacUpdate

EtreCheck 3.1.5 - For troubleshooting yo...

EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more

WALTR 2 2.0.8 - $39.95

WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more

Carbon Copy Cloner 4.1.12 - Easy-to-use...

Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more

Dropbox 16.3.27 - Cloud backup and synch...

Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more

Microsoft OneNote 15.29 - Free digital n...

OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more

Spotify 1.0.44.100. - Stream music, crea...

Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more

SpamSieve 2.9.27 - Robust spam filter fo...

SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering.
SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more

VueScan 9.5.62 - Scanner software with a...

VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more

Fantastical 2.3.2 - Create calendar even...

Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun:
Open Fantastical with a single click or keystroke
Type in your event... Read more

PCalc 4.4.4 - Full-featured scientific c...

PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more

Latest Forum Discussions

Christmas is fast approaching and that means it's time to prepare for Santa's yearly pilgrimage around the globe. Christmas Eve is an exciting time as parents help their kids get ready to welcome Santa. You've got the cookies and milk all planned... | Read more »

Galaxy on Fire 3 and four other fantasti...

Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »

The best apps for your holiday gift exch...

What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »

MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »

PINE GROVE 1.0
Device: iOS Universal
Category: Games
Price: $1.99, Version: 1.0 (iTunes)
Description:
A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »

Niantic teases new Pokémon announcement...

After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »

3 reasons why Nicki Minaj: The Empire is...

Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »

Clash of Clans is getting its own animat...

Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »

Price Scanner via MacPrices.net

Never Settle for Low Performing Wifi With iOS...

AppYogi Software has announced the release of WiFi Signal Strength Status App 1.0, the company’s new utility developed exclusively for macOS. WiFi Signal Strength Status App features a unique, single... Read more

DietSensor, Inc., a developer of smart food and nutrition applications designed to fight diabetes and obesity and help improve overall fitness, has announced the launch of its DietSensor app for... Read more

Best Buy has dropped their price on the 64GB Apple TV to $159.99 including free shipping. That’s $40 off MSRP.
32GB Apple TVs are on sale right now for $98 on Sams Club’s online store. That’s $51 off... Read more

12-inch Retina MacBooks, Apple refurbished, n...

Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more

Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free:
- 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more

Apple refurbished iMacs available for up to $...

Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available:
- 21″ 3.... Read more

MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.

All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.