Founded in Turin in 1961 as Tecno Tubo Torino (Turin Tube Technology), 3T has always been renowned for the quality, simplicity, and beauty of its products. 3T has a track record of being ‘first': first to introduce many modern alloys to cycling, first to produce a dedicated aerobar, first to win the ID design award, first to introduce dedicated gravel wheels and first to introduce an aero multi surface frame. And first in countless competitions alongside the great champions of cycling — in the Tour de France and Giro d'Italia, one-day Classics, Olympics, World Championships, national championships, and Ironman Triathlons. Passionate about staying first, 3T continues to invest human and financial capital in exploring new ways of making products that excel in quality, simplicity, beauty and sustainability, under the stewardship of co-owners René Wiertz and Gerard Vroomen.

3T is a global company with three regional customer service offices in Italy, Taiwan and Canada with 20+ service centres worldwide.