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27.1.14

Hourglass Cosmetics Mineral Veil Primer SPF 15 Review

Today I am going to be introducing you to a brand called 'Hourglass Cosmetics.'

"Hourglass exists at the revolutionary intersection of science,beauty and luxury. The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. Complexion products are infused with the most groundbreaking active ingredients available to create unbelievably surreal skin. Distinguished by sensorial textures, modern color collections, and sleek custom packaging- Hourglass Cosmetics puts the art in state-of-the-art."

This Venice-California based brand came from renowned beauty expert Carisa Janes, who believes bringing timeless extravagance and style to the uber chic beauty.

Carisa Janes; Founder and Owner of Hourglass Cosmetics

Carisa Janes began her journey of Hourglass Cosmetics after attending Parsons in the mid-90s where she left to work on a number of free-spirited start-up beauty lines including Urban Decay before launching her beauty range in 2004 at the ripe young age of 29.

As mentioned in her Vanity Fair interview, Carisa Janes said that her desire to start Hourglass Cosmetics began when she noticing the visibility of her pores.

“I had problem skin, and I struggled to find a foundation that had coverage but wouldn't make me break out," Janes explains. " I didn't want fragrance or oil in my foundation. I wanted it to have S.P.F., and on top of that, I wanted it to rejuvenate and help clear up my skin."

The result was Veil Fluid Makeup, a now cult-favorite foundation that rocketed the brand to success. " I got a call from a makeup artist who told me Angelina Jolie was using the foundation on the set of Mr. & Mrs. Smith," says Janes. Word got out in the press, and buzz around Hourglass like the Jolie-Brad Pitt love affair.

More star wattage shone on the brand in 2008, when Madonna's makeup artist, Gina Brooke, discovered the Veil Mineral Primer. "She was on tour with Madonna and needed something that would hold up during all the choreography," says Janes. " She went into Sephora and asked, 'What's the best primer you have?' She left with ours."

Sadly, this premium brand is only accessible in the Sephora boutiques overseas and is not available in Malaysia yet but of course I am hoping that Sephora Malaysia will be picking it up soon.

Now on my end, I came to know of Hourglass Cosmetics due to the constant raves I kept hearing from beauty experts on YouTube.

The one beauty product from the brand that was constantly on mention and stood out from the rest was Hourglass Cosmetics Mineral Veil Primer.

Hourglass Cosmetics Mineral Veil Primer

I was lucky enough to have picked this product up during a trip and by golly, I have not looked back since. What I love about this unique product is that it comes at SPF 15 and has an innovative texture complete with a non-irritating mineral base combined with a well- constructed and stylish packaging.

The Packaging of Hourglass Cosmetics Mineral Veil Primer

With regards to it's texture, the Hourglass Cosmetics Mineral Veil Primer gives a very silky feel that makes you feel like you are rubbing pearls on your face. Like literally.

Housed in a sleek glass case and hygienic chrome pump bottle in the brand's signature bronzed pewter, I have to say that that this product combines class, function and compatibility all into one.

The before and after application

The best part of this primer is that you would only need a small amount to apply prior to your foundation and this on its own removes any redness and smoothens down any uneven skin textures that you may have on your face.

This water-resistant primer is also 100% free of fragrance, oil and parabens."

The full packaging of Hourglass Cosmetics Mineral Veil Primer

Overall the Mineral Veil Primer stays true to its name where it compliments the skin with a light consistency and comfortability.

All you have to do is glide on the application without having the worry whether the texture will be too sticky or too oily on your face. You would just need a little for a fair and even application for this Hourglass Cosmetics Mineral Veil Primer is suitable for all skin types.

On a more personal note, I would have to say that after sampling a few primers from notable big brands over the past few years, this particular one would be my favorite for its smooth, non-irritable and long lasting texture. Sometimes if I was in the mood for something light and fresh, all I would need to do is apply this and walk out of the house without the use of foundation at all.

Weighing in at 60ml and retailing at $72, this Hourglass Cosmetics Mineral Veil Primer is available at Sephora, Barneys New York, Bergdorf Goodman, and Space NK stores and at hourglasscosmetics.com.

So remember if you happen to make an overseas trip, do try your best to find this product and give it a try. I assure you that you will not look back ;)

Hey Shivani, <3'd this post. Been meaning to try Hourglass for sometime but have yet to get my hands on any of it's products.... I hear their lipsticks are beyond wonderful.... cant wait to sample them myself :)

I've heard great things about this premium brand too! I'm kicking myself not having a closer look when I saw the brand at Mecca Maxima :(It's up there with a few of my other favourites that are not available here. Why is it that things are always more exciting when they aren't available here?!

Ahh I think it's that anticipation and limitation of now being able to get it here babe. Although I really would wish that they would bring these brands down and share them with us- i feel like we are missing out so much! :(

Hourglass...A brand that I'm quite unfamiliar with. But I've heard much reviews about their Ambient Lighting Powder though. Would love to have a date with them someday... Hope they will be selling in Malaysia soon.