Transcription

1 Audience Analysis for Print Media in South Sudan 1 By Reech Malual-Akumrich; HIRACA Media Consultant 3-3-1/Juba The survey was conducted in Juba-South Sudan with the intention to find out problems being faced with the print in the country as getting along the addresses after coming out with clear analysis. The survey is a small scale targeting twenty five vendors and twenty five other from the reader ship. To go about the topic mentioned above I have chosen the print/ Newspaper industry to evaluate its audience or cases of a print readership, and to get the right analysis I don t have to single out my subject [or name a newspaper e.g. Juba Monitor amongst others] so it is worth asking general questions inclusive of all the other newspapers to be able to identify weaknesses, threats, strength, opportunities, and possible ways of improvement to enable for mapping the better future plan for the business thereof. The survey goes as targeting asking specialized questions to two groups: End-users [readership or customers] and Vendors. Customer General Market Survey In Newspaper s Industry 1. Are you: Male Female Gender What is your age? Male Female or over

2 Age Group & above 3. Do you have any access to Newspapers? If YES how? Access to Newspapers Buy Friends Office Buy Friends Office. How many newspapers do you know in South Sudan? a. Can you please name them?

3 Knowledge of news paper in South Sudan How often do you buy newspapers? Daily Weekly Monthly Other Why? How o9en do you buy newspaper Daily Weekly Monthly. Which newspaper do you wish to advertise with?

4 Customers Juba Monitor Al- Muatam The Stance The NaKonal This day NaKon Mirror Why? Juba Monitor Good Customer Feedback Coverage Job Ads Quality Price 7. What are some areas of improvement in the newspaper industry?

6 Vendors General Market Survey In Newspaper s Industry 1. Are you: Male Female Vendor Gender 1 1 Male Female. What is your age? or over 1 1 Vendor Age Group and over 3. How many newspapers do you know in South Sudan?

7 a. Can you please name them? Newspaper Industry in South Sudan How often do you buy newspapers? Daily Weekly Monthly Other Vendor Buying Newspaper 3 Daily Monthly 1 1 Weekly Daily Monthly Weekly Other Other

8 Why? Business 1 1 News Business News. As vender what are some of the challenges you are facing in selling Newspapers? Challenges Faced by vendors Weather High prices and lack of Business a. If you have not sold all the newspapers what do you do with the remained copies?

9 Unsold Copies all copies are returned to the newspaper 1. What are some areas of improvement in the newspaper industry? Vendor Areas of Improvement Quality LocaKon okay Prices Build Vendor Quality LocaKon okay Prices Build Vendor

10 After having this survey completed successfully, I am sure a media business entity can be able either conduct a bigger survey or use this same small scale survey to map for the betterment of a newspaper in the next one year while considering rise inflation on daily basis. Having understood the results of the survey can amount to great business decision after having analyzed the situation critically. Areas of improvement as provided by the survey Ø Quality Ø entertainment Ø Sale methods Ø Pricing Quality As raised by the readership, the newspaper undertakes hereby a task to maintain better quality throughout the year to satisfy its readership by reaching an accord with the printing press on what should be the quality print. Entertainment In the survey the demography includes young people as the majority of the readership and has recommended us to put in the newspaper; entertainment page or stories. Sale Methods As acknowledged and sound-fully noted by our vendors in the survey, there is a concern of lack of particular places or sale points where the newspaper is permanently sold. Newspapers can make consultations with the Juba city council in order to build permanent kiosks across juba city. Pricing This is a great concern noted by both vendors and readership/customers but perhaps it s being controlled by the inflation vested mostly in the printing pricing and inflation as well as dollar exchange rating in the Country (South Sudan) so a solution is incommunicable. Goals and expectations v By the end of 1 /early 17 a serious newspaper must have conquered the print market. v Sales improvement to above % [eight percent] v Advertisement should improve beyond 9% [ninety percent] v More appreciations from the readership is expected to increase v These points amongst other goals

Chapter 12 Evaluation of Media: Magazines and Newspapers Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

HOW TO UTILIZE SOCIAL MEDIA TO GAIN LEADS Understanding the Importance of Social Media in Today s Marketing World When most business owners think about generating leads, they tend to think of marketing

Phase II Outreach & Public Participation Guidance Introduction Preparing a public outreach, education and participation campaign is probably a step in a whole new direction for most stormwater professionals,

ADVERTISING QUICK LINKS To submit a classified ad in the print edition, email your information to ads@thealabamabaptist.org. Cost is $35 per ad for up to 26 words. Any words over 26 will be $1.35 each.

Agenda Training, Module 6 Creating a Sense of Urgency Dealing with the top objections Don t want to give financials Questions and Answers at the End Training Modules Series Worth Unlimited Dr. Joan Haakonstad

The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

Seabreeze Organic Farm Farming on the Urban Edge Ramiro Lobo and Etaferahu Takele Seabreeze Organic Farm and its Community Supported Agriculture (CSA) program began 14 years ago as a political and environmental

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. -Now that you ve been through the Super Script process

FIVE WAYS MEN CAN IMPROVE GENDER DIVERSITY AT WORK By Matt Krentz, Olivier Wierzba, Katie Abouzahr, Jenn Garcia-Alonso, and Frances Brooks Taplett Women are underrepresented in many global companies, particularly

Course Description: This course offers students a view of the basic functions of marketing and how they apply to the exciting world of sports and entertainment. The need and value of cooperative marketing

A guide to using the Common Measurements Tool This guide contains material from the Common Measurements Tool, used under licence and reproduced with the permission of the Institute for Citizen- Centred

10 Questions To Ask Before Buying In An Active Adult Community Brought to you by How far is too far? Will I be too far from family & friends? In our experience the #1 reason for an unsuccessful retirement

Introducing the $50,000 Two-Year Guarantee For Healthy Restaurants! How to Improve the Financial Health of your Restaurant by Improving the Enjoyment & Health of your Customers!* * You Will Generate An

2014 IEEE 16th Conference on Business Informatics Increasing the adoption of social collaboration software Mikhail Komarov, Nikolay Kazantsev Faculty of business informatics National Research University

Facebook Ads Tutorial Brought to You By PLR-MRR-Products.com You may give away this report. It may not be sold or modified on any manner. Disclaimer Reasonable care has been taken to ensure that the information

External Assessment NCFE Level 2 Certificate in Business and Enterprise (601/0048/5) Marketing for business and enterprise Paper number: THIS IS NOT A LIVE PAPER Assessment window Sample This booklet should

10 Marketing Questions Every CEO Should Ask WHITEPAPER 2010 10 Marketing Questions Every CEO Should Ask Marketing has long been thought of as part art and part science. While creative and innovative thinking

Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of

Harnessing the Power of Social Media MARKETING Assessing and understanding social media resources. -Laurie Morse-Dell, Center for Technology & Business Understanding Social Media Resources 1. Know what

Requirements Overview importance of getting right difficulty of getting right types and levels of characteristics of good the Requirements Development Process inception gathering, classification actors

Welcome to the topic on serial numbers and batches. In this topic, we will explore two of the methods for tracking items you purchase, make or sell: serial numbers and batches. We will look at how to create

Grow your business with: Web Courses Bangkok Design Agency and School www.webcoursesbangkok.com When it comes to Social Media People Buy from People They Like Carl Heaton Web and Digital Marketing Consultant.

1. Do you see an increase in your population? No 2. Do you have plans for expanding your jail? Don t Know 3. Number of female inmates (145) 4. Current fees i.e. medical, dental, booking, discipline fee,

Anytime Adviser New Car Buying Coach Welcome. This interactive guide offers you strategies for getting the best deal on a new car. Let's begin. Interested in a little guidance to negotiate your best deal

Cub Pack Development Planning Toolkit 1 Cub Pack DEVELOPMENT PLANNING TOOLKIT This Cub Pack Development Planning Toolkit is one of nine planning aids for use across the movement, to help Members analyse

WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business

MICHIGAN CONSUMER MEDIA RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Michigan. 850 interviews were conducted on a random-digit dial

THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We

CHAPTER-V CHILDREN S ATTITUDE TOWARDS TV ADS Children s attitude towards ads would not only determine their product purchase behaviour but also other behavioural influences of ads on them. Priya et al.

7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING A Look at the Most Common Mistakes Made by Most Local Businesses and How to Stop Making them Legal Notice: This ebook is copyright protected.

Media Assignment General assessment information This pack contains general assessment information for centres preparing candidates for the Assignment Component of National 5 Media Course assessment. It

Marketing across Canada s multicultural landscape? New research from MediaCom Canada reveals what you need to know Published December 2017 Opportunities to reach Canada s expanding audience of culturally

01 Gender Pay Gap Report 2017 02 Introduction As a fast moving fashion retailer we aim to attract and retain the very best people, regardless of gender, in their respective areas of expertise. We are committed

Congratulations! You ve just taken the first step toward personal financial independence. The American Dream of owning your own business is certainly within your grasp. All over the world, literally hundreds

Creating an inclusive volunteering environment Why is creating an inclusive environment important? Understanding the needs of all of your volunteers and making sure they feel valued and respected increases

Marketing and Communications Skills for Small Charities Layla Moosavi laylam11@hotmail.com January 2018 Out of your depth Unknown Overwhelmed Good News is : Key Points Fundraising and raising awareness

INTERNAL AUDIT DIVISION REPORT 2017/134 Audit of the management of the Junior Professional Officers programme in the Department of Economic and Social Affairs The mandate of the Junior Professional Officers

Linda Carrington, Wessex Commercial Solutions Linda Carrington has worked with ISO 9001 accredited systems throughout her career, in businesses as diverse as oil and gas, construction, defence and shipping.

The Benefits of Eating Organic There is a good chance that you have seen an organic food aisle at one of your local grocery stores. In fact, you may have even driven past a farmers market where organic

A WebAttract Webinar User Case Study Bright Hub, Inc. www.brighthub.com Live Webinar Was Delivered on June 17, 2009 The Company New York based Bright Hub, Inc. is the fastest growing expert writer community

SUPERFAST WAYS TO INCREASE PROFIT Action Points 13 Fast Ways to Grow Your Business 1. Triple your communication with current customers Visit, call, mail or email them more often Create or offer new products

Last Week s Question Of The Week: At the end of your season, what is your strategy for liquidation of any excess inventory? Answers: Immediately following our 12 Days of Christmas Sale, we offer our members

Social Media 2.0 Get started and get better Erwin Taets VIVES Leisure Management Research & Expertise Center VIVES previously known as KATHO new name: VIVES since September 2013 VIVES = you will live in

2017 MEDIA KIT FROM THE WASHINGTON POST: Anyone who has doubts about the importance of journalists in 2016 need be acquainted only with the reporting team at AL.com, the largest statewide news organization

BUSINESS PLAN Business plans are an effective tool for evaluating, organizing, and selling a new business concept. A well-developed business plan can be a key component of a successful business start-up.

Read the passage. Then answer questions 1 through 7. Buying Local 1 In many European countries, people typically visit their local merchants on a daily basis. People travel to the local butcher, baker,

Operationalizing NPS Benchmarks How to Use Comparative Data to Drive Customer Experience Success Overview Net Promoter Score (NPS ) has become the most widely accepted measure of customer loyalty and retention.

IDEAL CUSTOMER AVATAR TOOLKIT Ideal Customer AVATAR TOOLKIT 2 According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these businesses fail is the lack of a

MOBILE ATTRIBUTION FOR DATA-DRIVEN MARKETERS 2016 REPORT HOW FOOT TRAFFIC ATTRIBUTION WORKS WHY IS IT SO HARD TO CALCULATE MOBILE ADVERTISING ROI? Historically, there has been a glaring problem in measuring

Public Transport for Warkworth Results of 2014 engagement survey Public Transport for Warkworth Results of engagement survey 21 July 18 August 2014 In July 2014 Auckland Transport conducted a survey of

Essentials of Marketing Chapter 1 Marketing s Value to Consumers, Firms, and Society McGraw-Hill/Irwin Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. At the end of this presentation,

Targeting & Segmentation Targeting and Segmentation If Direct Marketing is the focusing of resources on the superior opportunity then targeting is the activity which identifies the superior opportunity.

Price Premiums for Organic Food: The Education Effect by John Paull Abstract Australian consumers (N=221) were surveyed to establish their valuations of food, based on country of origin, organic status

From AMG to Actros. The complete Apprenticeship Programme from Mercedes-Benz. Why the Mercedes-Benz Apprenticeship Programme? The Mercedes-Benz Apprentice Programme gives you: A career to put you alongside

GENERATING LEADS FOR ESTATE AGENTS SOLD Cucompare helps you get more property listings in your chosen areas. This pack contains the information needed for agents to obtain qualified leads through Cucompare.

How does your 1 year subscription work? The subscription is for 12 months. So if you purchase the 1 year subscription in November 2013 you can earn your cpe requirements for 2013 and also 2014. Essentially