The
Daimler Motor Company of Coventry, England, manufacturer of motor vehicles from
1896. From 1910 a part of the BSA group. From 1960 a
subsidiary, and after 1964 a brand, of Jaguar Cars.

This company held warrants as purveyor of official motor cars to
Kings Edward VII, George V, George VI and Queen Elizabeth II.

It also provided official cars to many foreign monarchs including:the
Kaiser, the Emperor of Japan and the King of Thailand.

Jaguar now shares the rights to the Daimler name with Daimler AG, the German
car manufacturer created when Daimler Chrysler was split up. Jaguar agreed terms
in 2007 which allow the German company to use the Daimler brand as the title of
a trading company, a trade name or a corporate name rights that it did not
hold previously. The renegotiated terms did not affect Jaguar's rights to build
Daimler cars. A spokesman for Jaguar said: The extended usage agreement does
not affect either company's existing right to use the Daimler name for a
product.