Amazon and Morrisons could be about to transform your food shop (Picture: Getty)

Online retailer Amazon has pushed further into the British grocery market by joining forces with supermarket Morrisons.

While that news may not exactly light your fire, it’s a pretty big deal.

The company has secured a supply contract with the supermarket chain, which will see it offering ‘hundreds’ of Morrisons’ products through its food delivery service Amazon Pantry and its subscriber service Amazon Prime Now.

The deal will give Amazon customers access to Morrisons ‘fresh and frozen’ products, and some orders can even be delivered within the hour- so who needs an expensive takeaway?!

We recently reported that a guy who ordered a phone from Amazon Prime and received it 26 minutes later.

An Amazon spokesperson told Metro.co.uk: ‘Prime Now is currently available to Prime customers in London, Birmingham, Newcastle, Manchester and Liverpool.

‘Customers have access to more than 15,000 items via the Prime Now app with the option of delivery within one hour for £6.99, or free delivery within a choice of two-hour, same-day delivery slots between 8am and midnight, seven days a week.’

The announcement comes after supermarket Sainsbury’s tabled a £1.3 billion bid for Argos-owner Home Retail Group in an attempt to become a world-leading retailer, and Asda’s hugely successful Wonky Veg Box.

Amazon Pantry delivers groceries and household products to subscribers for a fee of £2.99 per box.

The British grocery sector continues to be locked in a supermarket price war, which has seen the Big Four supermarkets slash their prices to protect market share from the rise of German discounters Aldi and Lidl.

Meanwhile, Morrisons also said it was pressing ahead with plans to bolster its website after agreeing a deal in principle with online grocery retailer Ocado. The supermarket said it would take up space at Ocado’s new customer fulfilment centre in Erith, south east London, in a move to ‘sell to customers all over Great Britain’.

It comes after the grocer signed a £170 million contract with Ocado in 2013, providing the Bradford-based supermarket with its first online delivery service.

Morrisons, which runs just under 500 stores, last month reported a 0.2 per cent rise in sales at established stores, excluding fuel, in the nine weeks to January 3 in a marked turnaround after recent hefty sales declines.

It was followed by a fresh drive by the supermarket at the beginning of February to snap up more customers by cutting the prices of more than 1,000 products.