“We Love Our Users”

Apple just ended their iPhone 4 Press Conference with the message that Apple loves their users, and is working their asses off to make all of their users happy. The end of Steve’s presentation is so dreamy that might make you want to shout back at Steve “I love you too”. Here are the summary of the presentation:

* Apple has sold 3 million iPhone 4 since its launch 3 weeks ago.

* iPhone 4 is the highest rated #1 smartphones among press and highest customer satisfaction rating of all iPhone and any smartphone out there.

* Apple is not perfect. Phones aren’t perfect. Apple has been working their butts off for the past 22 days to solve the “antenna” problem. The finding is the signal drop when holding your phone happens to all smartphones. Apple shows test result with Blackberry Bold 9700 (RIM), HTC Droid Eris (Android) and Samsung Ominia II (Win Mobile). It is a challenge for the entire phone industry.

* Apple’s antenna design has a bar that makes it easy for people to notice such phone behaviour. It is blown out of proportion by tech blogs.

* Apple shows pictures of the impressive room and labs used for phone testing. Apple has 17 anechoic chambers for testing, with over $100million investment and 18 PhD scientists & engineers.

* Apple made a software mistake calculating the signal bar display and this is corrected in iOS 4.0.1 released yesterday. You will still see bar drop when you hold you phone, its law of physics.

* AppleCare received only 0.55% users called in about reception issues. AT&T reported 1.7% return rate for iPhone 4 compared with 6.0% for iPhone 3GS for early shipment. Call drop data from AT&T: the iPhone 4 drops less than one additional call per 100 than the 3GS.

* One reason people notice about signal drop in iPhone 4 compare with 3GS: More than 80% of 3GS buyer left store with a case, as 3GS is using the same case as 3G and there are cases aplenty. Apple can not make bumper quick enough thus only about 20% iPhone 4 purchase is with a case.

* Apple will give a free case for each iPhone 4. If you have purchased it, Apple will refund you. This offer is till September 30 and is international too.

* Apple repeats the 30-days refund policy without re-stocking fee.

* The next iOS update will solve the proximity sensitivity problem reported by users.