Black Madam “Come’on In My Kitchen”

Here at HIP Video Promo, we’re always on the lookout for unique singles, and “Come’on In My Kitchen” is easily one of the most unclassifiable, forward-looking singles we’ve heard in a long time. It’s a visionary amalgam of urban sound and country-blues attitude — one that’s simultaneously a Southern Gothic nightmare and a streetwise come-on. Elements of experimental hip-hop, Timbaland-style future music, dirty rock, avant-soul, sampladelic space-pop, and deep gospel are held together by a sultry, irresistibly-twisted vocal performance by Black Madam. She sounds simultaneously turned on, pissed off, and dangerously excited — and she pulls the listener into her dark fantasy with both hands.

It’s something that fans have come to expect from the young Philadelphian with the electrifying vocal approach: immediacy, controversy, good humor, and an avid interest in things that go bump in the night. Black Madam lists Behold A Pale Horse and Chariots Of The Gods as favorite books and Alistair Crowley as an influence, and she’s not afraid to nod toward the occult in the name of pop. “Devil’s Pie” — a single written for cult director Brian Flemming’s The Beast — used the spirit world as a metaphor for global conspiracy and nefarious secrets. “Come’on In My Kitchen” casts a diabolical shadow, too: this track plays like the soundtrack to the weirdest dream you’ve ever had. No matter how outrageously she purrs and growls, and no matter how deep and literary she goes, she always remembers to put her maddeningly-catchy hooks front and center.

Robert L. Mickels and Brian Bentz’s clip for “Come’on In My Kitchen” is, as you might expect, a haunted reverie. We first glimpse Black Madam asleep in an antique bed — but hers is no ordinary crib. It’s a Gothic mansion in an abandoned glade, and lightning crackles around its high towers and stone walls. Her bedroom is busy with spellbooks and flickering candles, a stuffed owl stands perched on the dresser, and skulls and classical busts decorate the corners. A record spins on a vintage turntable. In short, this is exactly the sort of building you’d expect a sorceress to inhabit — and she spends the rest of the clip engaged in the kind of spellbinding pop alchemy that only the most outre pop stars know how to concoct.

The object of her incantation is a young man who, at first glance, looks perfectly normal — an outsider in Black Madam’s enchanted forest. But it quickly becomes apparent that he’s a warlock, too, and one in touch with a wellspring of primitive magic. Their dance sequences together are racy, astonishing, revealing, and compulsively watchable. To be sure, the choreography in the “Come’on In My Kitchen” clip casts a spell all its own — demonstrating beyond doubt that Black Madam has many methods of witchcraft at her disposal.

We are very proud to be working with PV Windslowe and Wrath Entertainment to bring you this spellbinding new clip. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at [email protected].

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

HIP Video Promo was founded in the year 2000 by it’s current owner Andy Gesner, and over the past 17 years, he and his team have promoted over 2700 music videos from some of the best of the best amongst indie nation, as well as some of the most well-known artists on the music industry landscape. Everybody who works at HIP Video Promo are musicians themselves, and are fully cognizant of what it’s like to be in the trenches fighting the good fight in this severely overcrowded music industry. We know what it takes to get the attention and exposure any new compelling band or artist is worthy of, and fight tenaciously on our client’s behalf.