Simon Pagenaud may not have won this weekend's Kohler Grand Prix, but when you've got a dog as cute as his, do you really ever lose?

Pagenaud is nominated for the ESPY for best driver after last year's IndyCar championship so Norman Pagenaud, his Jack Russell terrier, made an appearance at the campgrounds in Elkhart Lake, Wisc., to campaign for him.

Simon Pagenaud's dog campaigns for him in Wisconsin.(Photo11: Shawn Gritzmacher)

"I'm so honored to be nominated for an ESPY award, and it truly was the season of a lifetime for me last year," Pagenaud (the driver, not the dog) said. "Of course Norman is always happy to help in any way he can, and this weekend he campaigned for votes! It's so funny, ever since we got him last year he's really become loved within the Verizon IndyCar Series community."

Norman is a one-year-old Jack Russell terrier and he travels to almost every race with Pagenaud and his girlfriend, Hailey McDermott. He's become pretty popular, racking up over 1,000 followers on Twitter and almost 700 on Instagram. So it seems fitting that Pagenaud put him to work on the campaign trail ... even if that work involved eating a cookie shaped like fellow IndyCar driver Will Power's car.