The T-shirt? A photo of Sanford with the words "Luv Guv" printed underneath.

Finally, Sanford gave a soul-baring interview.

The T-shirt? A simple quote: "This was a whole lot more than a simple affair. This was a love story." - Mark Sanford.

A month later, though, the T-shirt sales have fallen flat. For some shirt makers, the point is getting attention instead of making a big profit.

Traeger Mechling, owner of Graph-itti, on Rosewood Drive, often creates T-shirts to mark South Carolina's political scandals, such as former State Treasurer Thomas Ravenel's downfall on cocaine charges.

"It's just to knock the politicians and get people's attention," Mechling said.

The key to capitalizing on political scandals is speed, Mechling said.

"Normally, the first shirt out wins, no matter what it looks like," he said.