“… branding is not a singular, isolated discipline” There is a defining story about young Steve Jobs building a fence with his father where he teaches his son to take just as much care in building the back of the fence that no one sees. It is clearly obvious that Jobs used this insight throughout his career read more

History and Background The Swiss Style of Graphic Design, as its name itself implies was developed in Switzerland during the 1950’s and became popular worldwide because of its precision, clarity, readability and typography. It is also known as the International Typographic Style. It became a new revolution in the world of graphic design and was read more

“Everything is design. Everything!” Paul Rand (1914 – 1996), was an influential American graphic designer but was best known for his corporate logo designs. In his career, Rand has contributed greatly to the graphic design industry by way of his corporate identities which include IBM, UPS, Enron, Westinghouse, ABC and NeXT, many of which are read more

“What exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It is so sprawling that, for the most part, when people come into contact with this abstract concept, they quickly confine it to read more

About Graphic Brand

Graphic Brand is a small, innovative, full service marketing studio based in Winnipeg, Canada that is owned and operated byPrincipal Graphic Designer Stephen Price – a fresh thinker with ‘big’ ideas, who has developed a close association with local businesses in Nassau, Bahamas and over the years has worked together with numerous small ‘start up’ businesses, as well as large established companies and organizations specializing in producing spectacular creative branding and solutions in graphic logo design, brand identity, marketing, domain name and website development.

The success story is one which continues to unfold on a daily basis.

What to expect

The work is known by its simplicity, intuitiveness and its effective communication of the brand. The process is recognized by a no-strings attached approach which provides the clients with the tools to create and maintain a consistent and powerful brand presence long after project completion. Knowing your company is a vital component of the process – it allows me to custom design a project to satisfy your specific business requirements. In doing so, you will enjoy knowing that you will have total control over your project, while not having to shoulder the responsibility of the strategy. The design procedure, guarantees your style will stimulate the reaction you need to catch the attention of the appropriate clients and target market consumers for your business, product or service.

In closing, and while I have your attention – and to further promote and solidify the passion I hold for the industry, I would like to mention that I am continuing to work and develop the Bahamas Graphic Design Association (BDGA) website, which has not yet been officially launched, and still has a few weeks or months of work before it will be complete – with the long term intent of it being the primary national collective for graphic artists, illustrators and web developers by providing a forum and offering an ‘official’ representation of the contributions and/or the involvement of those currently working, and those who aspire to seek work that is relevant to the visual communication industry in the Commonwealth of the Bahamas.