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“BBC First is premium content," Mr Penn said. “It is head and shoulders above your average quality programming in terms of production values; it is expensively made with world-class ­talent and very well written by some of best drama writers in the world, with no expense spared. I think Australian audiences always had an appetite for, and affinity with, Great Britain and ­British content with its intelligence and quirkiness and the discerning nature of the content. There is a point of ­difference from local Aussie dramas."