Educational Game Publisher Succeeds in Earning High eCPM While Staying 100% COPPA Compliant

Tap Tap Tales is a well-known publisher of educational apps for children, and famous for successful licensing partnerships. Their background includes extensive experience developing, publishing, and distributing applications and video games.

App Portfolio

14+ Educational Games

15M Downloads

17K Daily Downloads

Challenges

The Tap Tap Tales team invests a lot of time in creating quality content that contributes greatly to the education of young children.

The developer was looking for a safe way to monetize Tap Tap Tales apps. It was very important to show only carefully selected kid-related ad campaigns that would respect their young audience, while at the same time bring a high eCPM.

Successful Monetization Solution

Tap Tap Tales team worked closely with Kidoz account managers to choose the best monetization model, including:

Customized units to fit Tap Tap Tales app experience

An optimized monetization model that combines using a Panel unit on main screens with Interstitials and Rewarded videos between levels