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Vivid storms in for Thunderbirds

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ITVS GE appoints firm as master toy partner in Europe, Australia and New Zealand for new series.

Vivid Imaginations is to bring the new series of Thunderbirds to life, having signed up as the master toy partner in Europe, Australia and New Zealand.

The firm will produce a range of Thunderbirds are Go toys including figurines and vehicles, play-sets, die-cast models, role play and dress up, construction, board games and puzzles.

The products will launch in the UK in 2015 to coincide with the premiere of the new series, 50 years after its first TV debut. The line will then roll out to international markets.

"We are delighted to be partnering again with ITVS GE on Thunderbirds as master toy partner," said Paul Weston, CEO of Vivid. "The collective expertise of ITVS GE, Pukeko Pictures, Weta and Vivid make this a compelling must-have toy line for our retail partners across the world."

Trudi Hayward, SVP global merchandising at ITVS GE, added: "Vivid's position as a leading international toy manufacturer and familiarity with the iconic Thunderbirds brand makes the company the perfect toy partner for the new series."

Thunderbirds are Go is being co-produced by ITV Studios and Pukeko Pictures, in association with Weta Workshop.

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