Kid Rock told fans on his site that his U.S. Summer tour would offer tickets in all sections (reserved seats and lawn) at an affordable $20 price point, using paperless tickets where possible, and lowering prices on everything from parking to beer to merchandise for every show in every city.

“Everyone knows the economy is still hurting people across the country, but I didn’t want that to be a reason why everyone couldn’t get out and enjoy themselves on a summer night. So we’re going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent,” said Kid Rock.

“No hidden fees, no gimmicks. We’re not sparing any expense on this tour, we’re going over the top as always, but that doesn’t mean we’re going to ask the fans to pay more. If this works we’re going to play to packed houses of fans who appreciate what we’re doing. If it doesn’t, might be a long summer. But someone has to go out there and fight these high prices and change things up, and I’m lucky enough that I can afford to take a pay cut. $20. Best night ever.”

Kid Rock is a big fan of paperless tickets and emphasizes using them where possible to further reduce the possibility of scalping his concert tickets.Check out the Kid Rock Tour dates.