It's an intriguing concept: Help millennials answer life's big questions and change the world while watching television. But millennials, bombarded with information, tend to be skeptical, and they are notoriously elusive. Will they respond to calls to action presented on television?

You've used his website countless times, you've been more to of his movies than you can count. He's an exceptional Canadian renowned for making some of Hollywood's best movies to fighting poverty in Africa. But trust us, until now, you've probably never heard of him. His name is...