Mrs. Fields

New Store Opening in Downtown Chicago

Mrs. Fields corporate team was looking for help in creating products promoting their new coffee program prior to the opening of their new store in downtown Chicago. The store included the newest decor package including an easy to use menu board, vinyl window graphics, canvas wall murals, gift card displays, and other vinyl wall graphics. The timelines were tight. The Howard Company worked closely with Mrs. Fields marketing, construction, design, and the ad agency to turn the new concepts into reality. We produced, shipped, and installed the entire program on time and within budget.

Mrs. Fields

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One aspect of the new store concept was creating interesting and engaging stretched canvas wall murals

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We turned a structural problem into a creative design using vinyl text graphics on the column. Non-illuminated menu panels are magnetic and easily changed.

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The counter menu display echoes the offerings from the main menu panels.

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Designers recreated the Mrs Field's story using a vinyl wall mural and story plaques