American Century Investments Logo

Corporate Identity program created for Rubin Postaer Advertising on behalf of their client Twentieth Century Investments. The new name "American Century" conceived by Rubin Postaer would take their client into the 21st century. Lawson Design created the new symbol and graphic standards, stationery and business forms, new corporate and Investor Center signage, as well as a new collateral system and other identity-related assignments.