Stop by at 6 P.M. for complimentary burgers from BLT Go Burger, Van Leeuwen ice cream cones, and music from cute crooner Matt Creed (yum, yum, and YUM). Inside the 3.1 Phillip Lim store at 115 Mercer Street, there will be a musical performance by My Gold Mask, a band that's been featured in 3.1 Phillip Lim runway shows. Phillip himself will also be on hand to chat with guests and dish out personal styling advice. Plus, if you make a purchase at the store, you'll receive a free 3.1 Phillip Lim smiley face T-shirt, a tube of NARS' new Pure Matte lipstick, and a digital download card for My Gold Mask's new single (which the band will unveil that night).

Walk a few short steps to Rag & Bone at 119 Mercer Street to meet designers Marcus Wainwright and David Neville, receive mini-makeovers from Revlon's Global Artistic Director, and meet one of Revlon's Global Brand Ambassadors. Warn the neighbors: This is going to be one wild block party!