New from Prudential: Level Term Life to Age 65

Do you crave predictability and stability? How does having permanent insurance protection for a reasonable cost sound? Did I mention you get to accumulate cash as well?

If your ears just perked up and a large smile crept across your face, it’s understandable. Ordinary life is like an old friend that’s always there for you as long as you give a little in return.

These are some of the reasons why ordinary life insurance boasts the widest sales among life insurance companies. The premiums for this basic type of coverage are based on the assumption they’ll be paid until you die, according to Edward E. Graves, author of “McGill’s Life Insurance.” These policies also allow some degree of flexibility so you can address any changing circumstances or needs throughout your lifetime.

This differs from some other types of coverage that use dividends to pay up insurance premiums so you don’t have to pay anything after a certain age. Don’t think of this as a commitment, think of it like an investment in yourself.