Today, physical therapists face challenges as never before. Whether it is competition for referrals or a struggle against declining reimbursements, more and more physical therapists have come to understand that effective physical therapy marketing strategies can help them do what even the best care cannot.

Today, chiropractors face new challenges, as well as some old ones. Whether it is competition for new patients, declining reimbursements, not enough wellness patients or people still not understanding the benefits of chiropractic, more and more chiropractors know that effective marketing can help them do what even great chiropractic care cannot.

For a while now, you have been telling us that you want to keep growing your practice with advanced medical practice marketing strategies, but you don’t want to take the time to close your office or travel long distances to attend another seminar.

Self-Assessment

Find out whether you’re missing out on opportunities to grow, protect or diversify your practice by completing the following Practice Self-Assessment. When you’re done, we will evaluate your situation and provide a FREE Marketing Needs Analysis. If you’d like to speak directly with one of our Program Consultants, call 800.679.1200.

Please provide the following information. Your evaluation results cannot be calculated without it.

1. Which of the following best describes your situation?

I would like to grow my practice with more patients

I would like to grow my practice with more of a specific type of patient

I need to counter the effects of competition

I want to dominate my area

I am in a group practice and making marketing decisions is difficult

I plan to retire within the next 10 years and want to build the value of my practice for eventual sale

My practice is healthy but we're always on the lookout for ways to work smarter, not harder

2.Marketing is no longer optional

I agree

I'm not sure

I disagree

3. What is your gross revenue growth goal over the next 12 months?

Over 100%

50% to 100%

25% to 50%

25% or less

4. How would you rate your current marketing program ?

Highly effective: I have a plan and I'm reaching my goals.

Somewhat effective: inconsistent effort or results.

Not effective: no plan and no measurable results.

NA: I do not have a marketing program.

5. How often do you ask new patients how they heard about you ?

Always: I have a foolproof routine in place.

Sometimes: inconsistent and/or irregular monitoring.

Never: We're not in the habit/don't have time.

6. How do most of your new patients find you ?

Advertising and public relations

Patient referrals

Professional referrals

Insurance listings

Not sure/unknown

Other

7. Is competition an issue?

Yes

Not Sure

No

8. Are you a :

Solo Practitioner

Member of a group practice with one partner or associate

Member of a group practice with two or more partners or associates

Other : (please explain)

9. What has the revenue growth trend been for your practice over the past 24 months ?

12. What is your desired timeline for implementing some new or different marketing ideas ?

Yesterday

30-60 days

No hurry - more than 60 days

First and Last Name *

Title*

Practice Name*

Email*

Promo Code*

Phone Number*

What would you like to improve in your practice*

How did you hear
about us*

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