XXXtentacion Breaks Spotify’s Streaming Record

Last month without any notice, Spotify wiped out XXXTentacion’s entire catalog from their database after the company implemented a new “hateful conduct” policy. This eventually led to weeks of public outlash from subscribers and music power-players like Kendrick Lamar who threatened to pull all of his music from the platform. The company would eventually pull back their policy, apologize and reinstate the late Florida rapper’s music earlier this month on June 2.

Now following the rapper’s untimely death, his music sales have not only skyrocketed upwards of 542,566%, but his 2018 album single “Sad!” has now just surpassed Drake’s “God’s Plan” for Spotify’s single day streaming record. X’s “Sad!” clocked in a whopping 10.4 million streams on June 19, which more than doubled Drake’s previous record of 4.3 million streams on the day of release for “God’s Plan.” You can see the official announcement below.