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OFFICE 2016

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We recently celebrated the Fourth of July and have now entered into the summer lull that comes before the start of school, Labor Day and the holiday
season. As managers and business owners, you have the perfect opportunity to set a few objectives for both the rest of the summer season and the
rest of the calendar year.

1) Try and implement a unique sales and marketing technique: When business slows and meetings get less frequent because of vacationing employees
and clients, you can always try to bring something new to your usual sales approach. Maybe you finally create an ecommerce site for your small
store. Maybe you create a Facebook or Twitter page to start expanding your online presence. Maybe you jump start your email marketing efforts by
creating a mid-year newsletter detailing all of your successes for the year so far and what you hope to accomplish by year’s end. Whatever you
decide to do, keep track of what works and what will need improvement. If you discover great results through a certain technique,

2) Hold a summer review meeting: Gather your team at least once or twice over the next few weeks and check the pulse of your company’s culture
and teamwork. Allow team members to ask questions about specific projects and pitch ideas for future endeavors. Provide a mission statement and/or
vision for the next half of the year. Though you are the manager, you want your team to maintain a sense of ownership over each of their tasks
so they can complete them to the best of their ability.

3) Recognize objectives completed and audit strategies for any open tasks: As a manager, you realize that celebrating the success of both the
company and team members greatly increases morale for the next round of tasks. Take a look and recognize all of the recently completed objectives
for the year and analyze reasons that the success occurred. On the other side of the spectrum, examine each of the tasks that have yet to be completed
by your team. Are there any missing parts that could help finish the task? If so, you may want to pivot your strategy so you can easily fix the
issue and move on to your company’s next project.

For more summertime management strategies, contact us today at leijun@campbellbusinessservices.com

If you didn’t take an extended vacation this week or don’t have one in the near future, you’re most likely watching the summer unfold outside while you
sit at your desk catching up on email with possible beach envy directed toward some of your coworkers’ Facebook/Instagram/Twitter accounts.

However, there are several ways to both enjoy the weather and summer vibes AND be productive in your business this season.

1) Leave your office for your lunch break: Whether you’re walking down the street to your favorite restaurant or making a trek across town for a
lunch meeting, find a way to incorporate the sunshine into your calendar. If you choose the latter, try finding an outside table to enjoy with your
prospective clients or customers. A little Vitamin D with a sandwich and iced tea is always good for the soul and business deals.

2) Open the blinds: If you’re in charge of an office of employees, don’t rely on fluorescent lights and computer screens alone. Invite the summer
sunlight to join you and your employees/coworkers by keeping the blinds open (and the windows too if it’s not too humid). Last year, the Journal of
Clinical Sleep Medicine discussed the benefits of keeping workers near the windows.

3) Take walking staff meetings: Don’t keep the weekly office gathering confined to the conference table this summer. Find a park nearby with a
5-10 minute round-trip walking distance and take your employees for a few laps. Record the meeting with an iPhone or smartphone and email it out to
everyone as an mp3 as soon as you get back. Your employees will be able to stretch their legs and be more alert to pump out a few more winning ideas
for upcoming projects.

If you have any questions about keeping an office productive during the summer, please feel free to contact us at leijun@campbellbusinessservices.com!