Redmond, Wash.—Microsoft Corp. has improved the ad campaign compatibilities between its Bing ad network and Google Enhanced Campaigns, giving marketers easier ways to upload enhanced Google AdWords campaigns into the Bing Ads platform.
Also new is the ability to create Sitelink extensions—the small sub-listings that sometimes appear under the first listing in Google search results—on a Bing ad group, Microsoft said on its Bing Ads blog site.
Microsoft also has changed its Bing search bidding process, allowing marketers to increase or decrease ad bids based on the type of device a search customer is using.