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Turner PR’s Megan Sullivan lost her brother, Alex Sullivan, in the Aurora Movie Theater shooting a week ago today. Angela Berardino, Megan’s friend and colleague at Turner PR, has a request of the Denver PR community:

Megan has been with Turner for a few years, sitting two feet from me for most of that time. She works on our social media team and she’s smart, and funny, and bakes cupcakes for no reason. It’s hard to describe how awful last Friday was – from the first frantic call at 5am, letting us know her brother was unaccounted for, to a morning spent searching trauma centers all over the city, to the final confirmation that didn’t come until 14 hours later. All documented excessively by cameras. …

I know that most of you don’t know Megan, or Alex, or the Sullivan family. However we helped them set up a memorial fund this week because so many people have asked about sending them food or notes or flowers. What they would really like is to make a donation in Alex’s name to a charity called We Can Be Heroes. Megan told us “Alex was our real life super hero”.

So here’s the favor: I’m asking you to make a small donation. $5 or $10; that’s a cocktail after work, something you won’t even notice at the end of the month. It’s not about the money. It just means that the Sullivan family will see a long list of names, people who took a moment to think of their family, to see the human side of a sensational headline. You can donate online at Alex Sullivan Fund. And if you really want to earn some karma points, send a version of this request to the people in your network or office or send a tweet, and ask the people you know to do the same. The power of 100 strangers sending something small in his name would be truly amazing.

Thank you, thank you, for taking a moment to do a small random act of kindness for a really amazing family who beyond deserves it.