Targeted policies lure rising number of Chinese visitors to Netherlands

Updated 2018-02-09 11:17:07

The number of Chinese who traveled to the Netherlands has surged in the past five years despite concerns over terrorist attacks in Europe, said senior executives of domestic tourism platforms.

They credited the rise to increasing consumer affluence in China and policies launched by the West European country to attract overseas visitors.

In the past five years, the number of Chinese travelers to the Netherlands has jumped by 300,000, according to a report by the Netherlands Board of Tourism and Conventions in November. But it didn't give the current figure. The number is expected to increase by more than 500,000 in the next five years.

"In 2016, Chinese tourists to the Netherlands fell by almost half due to concerns over European terrorist attacks, but the influence was short-lived… The number rebounded in 2017," Qu Yu, director for the European market in the tourism department of online travel platform Ctrip, told the Global Times on Thursday.

Qu noted that the Netherlands is one of the safest nations in the world and has not suffered from any terrorist attack so far.

Li Qiuyan, general manager of public relations at domestic travel platform lvmama.com, told the Global Times on Thursday that the Netherlands has taken many measures to lure Chinese travelers.