It may sound ridiculous, but one apparently cannot live on bikes, and bikes alone. That is why there is 'bike stuff.' Bike stuff is a real savior, actually, because it's not always financially feasible to buy a whole new bike. Oh yeah, you may want a new bike (we understand, we truly understand) but there are other things that are important too – like eating, and sleeping inside at night with the bikes one currently owns. Bike stuff is the affordable fix to the familiar jones that all cyclists know far too well.