What McMuffin? Taco Bell makes run for breakfast

posted by Rob Quinn, Newser Staff
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2 years ago

(NEWSER) – Taco Bell plans to go head-to-head—and burrito-to-burrito—with McDonald's in an effort to grab a big slice of the fast-food breakfast market. The chain plans to launch its breakfast menu at its almost 6,000 locations nationwide late next month, featuring items like the Waffle Taco, a breakfast sandwich wrapped in a waffle with a side of syrup. "We can turn the breakfast conversation into a two-horse race," Taco Bell's president tells the AP, saying the chain aims to be a "strong No. 2" after the home of the Egg McMuffin.