Things to share from my business journey

What Do I Post On Social Media

There are so many social media ‘gurus’ out there and, equally, so much information out there about the ‘right’ way to manage your social media accounts; what to post, when and where – that it’s enough to confuse you to the point of inactivity.

Part of the problem is that there is no real ‘right’ way and much of what you do post on social media, how you manage your status updates and tweets, and what you include is dependent on your community of likers and followers.

Each market audience, in each industry will respond very differently from the next when it comes to what’s shared on each profile. It will also depend on what purpose you have set your page or profile up for, and why individuals are on your page in the first place. Is it for freebies? For information or advice? For friendship and support?

Once you establish what the purpose of each profile is, it makes it a little easier to determine what to post on social media. If you’ve worked out the purpose already, well done!

To reduce your stress and not worry about what to post next, it’s a great idea to set yourself up some sort of schedule for posts. Much like an editorial plan, work out your goals and the steps you need to get you there. Ideally, your social media schedule will be a component of the steps you take towards your ultimate goal.

Even with a schedule there are even more rules and suggestions about the best time and what to post, although some of this will be a little trial and error for you.

Some of this information can be found on this very helpful article over at Small Biz Technology, which touches on some of these rules and also provides a simple, sample posting schedule for social media.

The best thing you can do is, first, read this article, create a schedule, stick to it and monitor what works and what doesn’t, then review it monthly and change it up as necessary.