Ford Fiesta Adds European Top Seller Title

BRENTWOOD, UNITED KINGDOM – Jan 25,2013: Consumers bought a new
Ford Fiesta every two minutes on average last year, making it the
best-selling small car in Europe, according to automotive data intelligence
provider JATO Dynamics.

Ford last year sold 953,174 cars in the 30 European markets monitored by
Jato, including 306,405 Fiestas. Ford recently announced that during 2012
more than 1.4 million Ford vehicles were sold across all of the 51 European
markets in which it operates.

In the UK, Ford sold almost 110,000 Fiesta models last year –
confirming its position as the nation’s most popular car every year
since 2009.

In anticipation of the latest model’s arrival, Ford’s 530 UK
dealers set aside January 24th as “Fiesta Day” to help manage
unprecedented levels of interest in Ford’s new baby.

In addition to special “Fiesta Day” showroom features and
attractions, Ford has also launched a Facebook app which analyses
information on profile pages to match users with their ideal Fiesta
specification. The app also encourages the submission of ideas on the
perfect 24 hours in a new Fiesta – as already enjoyed by singing star
Jessie Ware

“The Fiesta had a fantastic 2012 in the UK, Europe and across the
world,” said Roelant de Waard, vice president, Marketing, Sales and
Service, Ford of Europe. “This iconic car has come to define what
customers desire from a small car – style, quality, efficiency and
great technology.”

Ford has sold more than 15 million Fiestas worldwide since the vehicle
first went into production in 1976. The Fiesta now has been the top-selling
small car in Europe for three out of the past four years. During that
period, more than 1.7 million Fiestas have been sold in Europe and 2.1
million globally.

The U.K. was the most successful European market for Fiesta in 2012,
with 109,250 models registered according to Ford figures. Across Europe,
Frozen White proved the most popular paint colour among Fiesta
customers.

Ford is currently launching the new Fiesta in Europe – which is
coming to dealerships now – which is redesigned inside and out and
offers the 1.0-litre EcoBoost petrol engine – the 2012
“International Engine of the Year”. An ECOnetic Technology
version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km
CO2

The new Fiesta also offers MyKey, a Ford-exclusive technology that
allows parents to encourage safer driving and limit their teenager’s
exposure to risk at the wheel. Ford also has equipped new Fiesta with Ford
SYNC, a voice-activated in-car connectivity system, and SYNC Emergency
Assistance, which directly connects vehicle occupants to local emergency
services operators after an accident.

In addition, Fiesta offers Active City Stop, which can help avoid or
mitigate low-speed collisions.

“The new Fiesta has some big shoes to fill in 2013 but is
perfectly equipped to do so,” said de Waard. “Being acclaimed
as Europe’s best-loved small car in 2012 is a great achievement and
we thank all of our customers who continue to put their faith in the
Fiesta.”