CBP 066: Finally! Interview with Jen Gamboa, Owner of the Largest Cash Pay PT Clinic in the US

After 4 years of waiting, I finally had the opportunity to interview Jen Gamboa, the owner of Body Dynamics which is the largest Cash-Pay Physical Therapy clinic in the United States! We managed to chat for a bit at the Private Practice Section conference in Chicago back in November. With over 20 service-providing staff members, Jen has some great insights into how to successfully scale a cash based PT practice. She brought a couple of her higher level providers/managers, so be sure to listen for their words of wisdom as well.

In this episode, we discuss:

My 2017 wins and what I’m looking forward to in 2018

Why “working to the lowest-common-denominator” drove Jen away from the traditional model of PT

How her background in dance has influenced her business

How she scaled her business from a solo practice and what roles and services she added first

Why “stall in the hall” business models don’t work and how Jen adapted to overcome this challenge

How Jen’s staff offers integrative care, not just physical treatment

Jen’s biggest challenges as her business has grown

The “Sustainable Health Index,” how to use it to assess patients, and get better outcomes

The importance of consistency of service and product

How they work with Washington Ballet to keep the dancers in tip top shape and out of orthopedic offices (unless absolutely necessary)

Different fitness options and speciality services offered at Body Dynamics

How Body Dynamics utilizes customizable memberships for some of their services

How “motivational interviewing” can make a difference in conversion rate through phone calls and evaluations

Why volunteering at a “free clinic” program has helped grow Body Dynamics

How staff members use workshops and social media to build relationships with potential clients