This isn’t referring to stepping in a time machine, but looking to help mobile users “re-embrace the simplicity of enterprise mobility.” For Mickeleit, having seen a series of standalone MDM players snapped up by the big tech vendors means things are starting to become more complex.

“You’ve seen in the enterprise mobility market, a lot of players were acquired by the major players of the IT industry, and what we’ve sene now is players like AirWatch and Zenprise, they’re getting integrated in larger desktop delivery solutions,” he tells Enterprise AppsTech.

“From our point of view, at this moment, enterprise mobility really loses its simplicity. The great thing about working on an iPad, or on a smartphone is you have a very clean, easy to use operating system,” he adds.

It’s a view which mirrors the thinking in the apps industry today. LinkedIn recently announced a series of apps instead of putting extra functionality in a standalone app – Pulse, a news service, Recruiter, a job seeker app, and SlideShare among others.

Regardless, Cortado’s Corporate Server covers both mobile device and mobile app management. However the company has gotten more column inches of late through its ThinPrint mobile printing service, which was marketed to solve the problem of printing on iPad for Office365, after Microsoft finally let the doors open to cross-device pollination.

Since then Cortado has introduced ThinPrint to Amazon WorkSpaces, priced free to consumer but at a cost to enterprise. It’s an ethos Mickeleit firmly believes in.

“When you think about printing or when you talk with people about mobile printing, in most cases people just don’t know that they can print from a mobile device,” Mickeleit explains. “To earn money at the end with the business customer, you have to establish an easy to use way how to print, and that’s the reason why we provide our printing solutions for the consumer completely for free, and money later on with our business users.”

Partly as a result of Amazon throwing its hat into the ring with WorkSpaces, the virtual desktop infrastructure (VDI) space is set to gain plenty of traction in the coming months. When Enterprise AppsTech spoke with Joseph Blass, CEO of desktop as a service provider WorkPlaceLive, in December, there was a sense that bigger market share was a long time coming.

Mickeleit sees things similarly. “To be honest I see that we now have all the technology in place, but the customer has to find the right way to use these services,” he notes.

“We really believe that desktop as a service will have a strong future,” he continues, before adding that it probably won’t be today, or may need more investment before it fully takes off.

The Cortado CEO cites Microsoft as taking a “great step forward” with their Windows-as-a-service offering unveiled this week, and notes that ease of use and price points will be the two key determiners for market share in time.

As a stakeholder in the enterprise mobility market, Mickeleit believes that the security of iOS is key in CIOs being assured that mobile devices are safe to work with.

“What we see in the market today is a lot of fear, with data leaks and so on,” he explains. “But if you look at what you can do today on an iOS operating system, together with the qualified enterprise mobility solution, you can be sure that there is not more risks on a smartphone or tablet compared with a laptop computer,” he adds.

The name “Mobien” symbolizes mobile enablement. Mobien develops disruptive mobility solutions that help organizations deploy enterprise mobile apps to help make their business process agile with an anytime, anywhere access.