Matt Levine

Despite a passionate childhood love affair with iceberg lettuce and anything sugary, Matt Levine has spent 27 years in the natural and organic foods business. These days he drives a pedicab in San Francisco and is the co-creator of the podcast Corncuopia; The Cult, Culture and Business of Food.

Born in Stamford, Connecticut, he lived in some of the grungier areas of New York City before moving to the Elysian Fields of San Francisco in 1989.

Despite graduating from college with honors, he drove a taxicab in Manhattan, a decision he credits with his father's refusal to co-sign a loan to open a natural foods store in his hometown.Matt tries to make those who would listen believe that said store of his dreams would have sold to Whole Foods for millions of dollars.Regardless, his love for his father remained and he is only occasionally bitter, mainly for dramatic effect.

In addition to driving a tricycle, he also works as a freelance research analyst publishes Natural Business News, home to the industry's only humor and satire section and the Cornucopia podcast . In his free time, he mentors at-risk youth, eats too quickly, suffers acid reflux but is hoping meditation gets ride of it and follows his beloved New York Mets with more passion than is advisable.