Last fall, Chris Deardorff had a passion for startups and entrepreneurship, but wasn’t sure which direction to go. He had — and still has — a good job doing product marketing.

But as he studied the local startup scene, he noticed a common problem. Many startups struggled to gain traction for their products and services; a problem an experienced product marketer like him could solve.

Chris embedded himself in the local startup community and volunteered to help with marketing for incubators like Techstars and Boomtown, where he got to know several founders.

In this episode, you’ll hear how Chris turned those connections into clients, the suite of services he decided to offer, how he’s delivering the work in addition to his full-time job, and his plans for expansion.

Great success story. I love how he practiced “pay it forward” and gave his help first and those connections became clients. Inspiring both personally and professionally. Thanks for introducing me to this interesting man.