Ever wonder how a webpage makes it to the top spot in Google search results? Is it magic? Strategy? A little bit of both? There are hundreds of ways to make a page on your real estate website “search engine friendly,” ultimately ending up on the coveted first page — or even the top result. […]

There’s no better feeling than nailing your company logo and designing a sleek, stunning website. But have you given any thought to your writing style? What you say is just as important as how you say it, which is why it’s crucial for real estate agents, especially those just getting started, to pinpoint their unique […]

Search Engine Optimization (SEO) seems to be one of those things that everyone talks about but nobody ever explains. If you’ve been keeping up with our articles about SEO tips and tricks, you’ll know that there’s much more to ranking on Google than using specific keywords in your blog posts. At Dakno Marketing, we’re all […]

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.

Optimize for Cities Using Neighborhood Pages Let’s face it: Writing about neighborhoods isn’t “sexy.” We want to spend our time designing our area pages to be so eye-catching, so interactive, and so compelling that visitors will just have to marvel at them. Neighborhoods? Not so much. But these pages are vital. As we’ve said before about content building, One of […]

Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]