Interpretive planning often requires logo development based on the over-riding interpretive theme for a site. Politics and competing logos (often from funding bodies) means they are not always adopted but here are a few favourites.

Cowra Prisoner of War Camp and Peace Precinct

The following purposes were considered in development:

Promotion of the accepting nature of Cowra who is proud of its place in history.

The Prisoner of War Camp area is an iconic historic location which is central to Cowra’s identity as a town and a community.

The Peace Precinct is an important open space area

There is opportunity to develop the Peace Precinct as a cultural hub of biodiversity and provide a passive recreation area.

As a result of the events of the Cowra Breakout Cowra prides itself on being a centre of World Friendship

Logo elements include:

the word COWRA

peace symbol

a C enclosing / cradling the peace symbol

Callan Park

With a unique blend of natural and cultural heritage, Callan Park is described as a therapeutic landscape of rich social and cultural significance. Now managed by the Office of Environment and Heritage they hope to activate the landscape for recreational use while creating a sense of space that connects with visitors.

At Callan Park people are drawn from their urban lives to experience the open space and foreshores. They come to breath in the beauty, to stimulate the senses but moreover to be uplifted, alive and
unshackled from their daily routines.

Our interpretation focuses on reinforcing the human connection with:

the revitalising nature of the site for past, present and future generations

the value of open space within a densely populated urban landscape

the heritage significance of the site

When considering a theme for the interpretation of Callan Park we felt it was important to recognise that the natural setting was designed to be therapeutic and that the views to the water was an integral part
of this design. Logo development design considerations included:

Use of full name rather than an acronym or graphic so it is clearly identifiable

Old world font – in keeping with its origins

Tree – to reflect the therapeutic value of the landscape of Callan Park and Broughton Hall.

Shannon Creek Dam logo development

Completed in 2008, Shannon Creek Dam is a 30,000 megalitre off-river storage reservoir that supplies water to the Clarence valley and Coffs Harbour areas. Our logo development included:

using the first character of each word in a highly stylised manner

modifying these characters to represent the shapes of the Dam – Water – Vegetation/Earth – Dam

using colours to represent the surrounding elements of – Water – Earth – Vegetation