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Lands' End

not the one in cornwall

We're often asked why the company was called Lands' End and what the association with Britain's most south westerly point might be. The truth is, none... at least, not literally anyway.

When Gary Comer was asked the question, he said... "It had a romantic ring to it, and conjured up visions of a point
to depart from on a perilous journey". A rather poetic visual analogy - but hardly surprising when you consider, Gary
was an adventure-seeking, world class racing sailor with a successful advertising career, setting out on his own
'perilous journey' from award-winning copywriter to inspirational new clothing company.

'It had a romantic ring to it, and conjured up visions of a point to departfrom on a perilous journey'.

The fact is, our late, much loved, single minded founder never actually visited his company's namesake in Britain.
His lighthouse logo was simply inspired by his love of the sea - though we are sure, had he stood atop the granite cliff tops,
surrounded by the untamed beauty that is one of Britain's most famous landmarks, gazing on the famous Longships Lighthouse lying
just off the Land's Ends coastline, he would have agreed that the comparison seems almost seamless. Nonetheless, both are simply
happy coincidences. Land's End Cornwall, Lands' End Wisconsin, the name fits both equally well.