755

This program was designed to promote the proposed budget of $755 million for the Oregon University System, which consists of seven publicly-funded universities. This identity and the associated materials were used to educate legislators and the public about the proposed budget, and how it’s approval would improve the university system and the state’s economy.

Shown here is the mark for this campaign, infographics designed to share through the universities’ social media, and a thank you gift laser etched out of native Oregon wood.