The divisive video, produced in response to the public upheaval over the police killing of Philando Castile, and featuring conservative commentator Dana Loesch, drew immediately criticism, including from some NRA members.

In response Woman's March Co-President Tamika Mallory sent an open letter to NRA President Wayne LaPierre denouncing the ad as dangerous and irresponsible, demanding that he take it down, and apologize to the American people.

On July 1st, the NRA countered with an attack ad refuting the letter and putting blame for public discourse on left wing radicals.

On Friday, July 14
The Women's March will counter with their own action.

Join the Women's March and partners this Friday as they march from NRA Headquarters in Fairfax, Virginia, to the Department of Justice in our nation's Capitol -- to demand justice for Philando Castile and show the world that, united, people are stronger than hate.

"We know that we are not safe. But we will not be intimidated into silence."

As a proud partner of WMW, DemList encourages you to join the march and make your voice heard.

The Women's March on Washington inspired more than five million people worldwide to march in solidarity January 21st, to send the message to the new Administration that women's rights are human rights and that, as a people, we will not tolerate those who practice policies of prejudice and division.

The organizers since harnessed the energy and activism of that day into a series of actions, and will continue to march for the rights and protections of all our communities as part of a collective fight for dignity, justice and freedom.