Toyota's executive director sales and marketing Tony Cramb said Toyota's January sales were 2.0 per cent ahead of the pace established in the corresponding month last year, lifting market share by almost a full percentage point.

"It has been a strong start to the year for Toyota with gains in sales and market share, which are pleasing ahead of the introduction of an all-new Corolla sedan this month and an all-new Kluger SUV next month," Mr Cramb said.

"Toyota is well placed to record another year of more than 200,000 sales, which would result in a 12th consecutive year of market leadership," he said.