It is important to plan the online marketing activities in accordance with the nature of the product / services you are promoting. It is also important to select the right keywords and work on them on a consistent basis.

If your business requires marketing through the internet, then it is absolutely essential to have a proper online marketing strategy. Not all strategies are perfect for you. Identify your business needs and goals, accordingly choose the one that best fits your budget.

There is no silver bullet here, every business and every market requires different approaches to bring the business and its customers together. All SEO guys say SEO is the best, All Social Media people say Social Media is the best and so on. As a business owner, you really have to work out what is the best way to reach your customers. Even within your business, you will have different methods for different customers. You just have to work out which customers are the most valuable and the cheapest and most effective way to reach them.

Although we do direct marketing lists, like mailing and telemarketing lists, we generally use SEO and adwords to reach our market, as I have found this the most effective for us.

I also have another business that does hospitality supplies, which SEO and adwords do not work so well, I use telemarketing to get the customers’ name, contact persons’ name and direct email address and then add them to our mailing list. We first send them an introductory email, outlining what we do, then follow up emails once a month promoting specials. Once they buy, we then send a second email each month this is an order form. This order form shows the history of what they have ordered over the past 12 months and makes it easy for them to re-order supplies. This is another great form of digital marketing.

You really have to just trial some methods and see how they go?

Regards

John

---Owner of Core List USA - http://core-list.com
Provider of US Business Database, Business and Mailing Lists