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M1 Finance Eliminates Fees to Offer Free Automated Investing

Business Wire

“The future of finance is free,” Brian Barnes, founder and CEO

CHICAGO--(BUSINESS WIRE)-- M1 Finance, the automated investing platform, today announced it has removed fees for all investors, regardless of account size. This is the first time individual investors can automatically buy stocks and ETFs of their choosing for free.

“The future of finance is free,” said Brian Barnes, CEO and founder of M1 Finance. “What Robinhood created for the modern trader, M1 is now doing for the modern investor.”

This announcement is the latest milestone in a financial renaissance led by innovative fintech companies. These firms challenge the stronghold of legacy financial institutions by leveraging digital-first strategies to offer better tools to consumers at lower costs.

“Our industry talks about a race to zero,” Barnes said. “That time is here, and soon free will be the norm. We’re excited to lead the charge because when everyone removes fees, companies will have to compete on the value of their offering rather than price.”

Consumers have benefited tremendously from fintech’s advances with commission-free trading and simple automated investing from robo-advisors. But until now, no firm has offered a platform tailor-made for investors for free.

“Free, automated investing opens up a whole new world of possibilities for investors,” Barnes said. “M1’s decision to eliminate fees marries the convenience and long-term investing strategy of a robo-advisor with the same cost-free innovation and investment choice as Robinhood’s trading platform.”

In addition to offering people a free way to invest, M1’s automated investing platform offers:

Customizable portfolios: M1 makes it easy for individuals to be invested exactly the way they want. They can invest in any company or ETF that trades on the NYSE or NASDAQ, and M1’s intuitive design makes it simple to build and organize personalized investment portfolios.

Intelligent automation: Once an investor has built a custom portfolio, M1 is as easy to manage as a savings account. With each deposit or withdrawal, M1’s intelligent automation does the work to keep portfolios on track.

Fractional shares and expert portfolios: M1 offers fractional shares to put every penny to work for investors, allowing them to easily build diversified portfolios. M1 also offers dozens of professionally designed portfolios to meet any need.

Barnes concluded, “If you’re an investor who wants to add to your portfolio over time, there has never been a better platform than M1. And now that we’re free, there’s no reason to invest anywhere else.”

About M1 Finance

M1 Finance lets you automatically invest in what you want for free. Set up your portfolio today at www.m1finance.com.

Securities and services are provided to clients of M1 by M1 Finance LLC, member FINRA/SIPC.

Investments products: Are NOT FDIC Insured. Are NOT Bank Guaranteed. May Lose Value.

Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdictions where M1 Finance is not registered.