WHITE PLAINS, N.Y., Dec. 7, 2015 /PRNewswire/ -- Today, Dos Equis announced an historic, multi-year agreement with ESPN to become the Official Beer Sponsor of the College Football Playoff (CFP). The sponsorship deal further establishes Dos Equis' standing in sports, giving the brand a strong platform to drive fan engagement in one of the country's most exciting and growing franchises. Through the sponsorship, Dos Equis will leverage the CFP on ESPN to bring unparalleled and interesting experiences to help fans "Stay Thirsty" throughout the college football season and Playoff.