The business slang uses some conventional terms to denote various business concepts — mice, foxes, bulls and elephants. Eight years ago we were born as mice and we still want to maintain competitive advantages of this business segment — we'd like to stay hungry, fast and adaptable to environmental change. Due to these advantages, our client groups, day after day in 24/7 format, provide the maximum level of service for our customers, while maintaining the ability to create. And given the fact that our Company is no longer a small organization and we are among 30 largest Russian advertising agencies, we thought the best solution was to be named after the largest rodent – the capybara.