The car is gaining ground despite a higher price tag

The American auto giant is estimated to have sold about 225,000 Fusions so far this year. But it hopes that the car’s strong popularity could boost it past 300,000 vehicles sold by year’s end, the Detroit News notes.

That would top the model’s prior annual sales record of 248,067, attained in 2011. The car’s averages sales price has been pushed up 4.4% with the introduction of the high-end Fusion Titanium trim, which is priced above $30,000.

Despite the higher price, the Titanium could comprise as much as 20% of overall Fusion sales, especially as new vehicles hit showrooms next month. Consumer demand for the Fusion line has been so strong that earlier this month Ford announced it would build a new plant to build more of the cars.

The Ford Fusion’s success comes as the auto giant attempts to reclaim mid-sized sedan market share from Honda (HMC) and Toyota (TM). The Toyota Camry, which has been the top car in the U.S. for more than a decade, could lose its crown to vehicles from Ford, General Motors (GM), Nissan (NSANY) or Honda as soon as next year.