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As someone who doesn’t have an Instagram account, I’m not the kind of person you’d expect to pull the desperate move of using the spotty cell reception between MUNI stops to purchase tickets to an Instagram/selfie museum via my phone the minute they were released, but that’s exactly what I did in in early May, for the Saturday, June 23 session of Refinery29’s 29Rooms in San Francisco, at the Palace of Fine Arts.

Refinery29 describes 29Rooms as an “exhibition comprised of 29 unique spaces that showcase a range of creative disciplines, from poetry to painting to responsive technology,” featuring collaborations “with a broad range of artists, talent, and brands.” 29Rooms first launched in 2015, but this is the first time they’ve held their pop-up “multi-sensory playground” in San Francisco. The theme for this year’s 29Rooms is “Turn It Into Art.”

I’d already been to the Color Factory back in March, which was a joyously self-centered experience well worth the price of admission. At $35 per person (before fees), the tickets to 29Rooms were comparable in price, and I was sure that Refinery29’s take on the “Instagram/selfie museums” that have been leaving their non-biodegradable mess of plastic sprinkles all over the city* would be a good one, given their track record of publishing solid fashion and lifestyle content.

(Honestly I’ve been reading a lot less Refinery29 these days than I used to because I feel like their content quality has decreased significantly since the early 2010s, but still. They’re cool! Or so I thought…)