Brand Name Buffet: Domainers Feast On Trademarks

November 19, 2007, 12:00 AM EST

Law360, New York (November 19, 2007, 12:00 AM EST) -- There is a good chance some domain name registrant or “domainer” is taking a bite out of your brand and that you, the advertiser, are paying for it.

While brand owners have grown accustomed to dealing with cybersquatters who register domain names consisting of their trademarks for the sole purpose of selling them for a profit, the current domain name revenue model is more complicated. Today’s domainers have no intention of selling the domain names they register.