Research shows that an increasing amount of buyers are using peer experience to make their purchase decision. This news can be good, even exciting or very, very scary depending on how well you are managing your profiles across review platforms.

It’s clear that today’s marketers have no shortage of tips and tricks for creating messaging with a specific group of people in mind. However, if a wealth of information is so readily available, why do so many programs still result in less than impactful outcomes?