Web UPdate 1010-28

Here we go again, more and more subtle movers and shakers in the web field...

What's here:

Online Privacy: Why Marketers and Consumers Need Common Ground

Hot or Not: E-mail * Marketing vs. Social-Media Marketing

What Online Content Will People Pay For?

Search and Social: Are You Missing Out?

New Trends in Online Ad Formats

Has Social Media Really Killed PR Agencies?

It's a Good Thing We Can Ban People

Online Privacy: Why Marketers and Consumers Need Common Ground

In June of 1998, the world at large got its first taste of the challenges of online privacy, when the Federal Trade Commission issued a ground-breaking study called "Privacy Online: A Report to Congress." Fastforward to the present, and privacy in general has become everyone's favorite topic. Since the FTC's 1998 report, the "issue" of online privacy has bloomed into a full-fledged debate with both sides seemingly unwilling to find common ground. Congressmen Rick Boucher and Bobby Rush have introduced similar privacy laws (penned, interestingly, by the same FTC staffer), calling for sweeping privacy reform, and Sen. John Kerry is expected to soon do something similar. At the same time, periodicals have attacked marketers for failing to offer any semblance of transparency to consumers around how data is collected, what it is used for, and how to reliably stop marketers from using their data. Full story : Quinn Jalli - chiefmarketer.com

Hot or Not: E-mail Marketing vs. Social-Media Marketing

Which Is Stronger in the Fight to Woo Consumers? Contrary to popular belief, video didn't kill the radio star, YouTube didn't knock off TV and Twitter didn't shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve. One can argue, for example, that some of the more established blogs on the web benefited greatly from building content strategies that engender massive link sharing on Twitter. Much the same, TV ad creative has changed to facilitate additional exposure on YouTube. Full story : Steve Rubel - adage.com

What Online Content Will People Pay For?

Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. The question that thousands of experts, bloggers, publishers, and content creators want answered is, "If there is so much free content on the Web, what content will people actually pay for?" Full story : Miles Galliford - www.marketingprofs.com

Search and Social: Are You Missing Out?

It seems that every so often one is presented with managing a client's search engine optimization (SEO) campaign and immediately run into a disconnect: no social media presence! To me, the two logically go together, but to others they may seem mutually exclusive. They're missing out! Admittedly, search engines utilize social media factors when determining rankings. How could you not? With sites like Facebook attracting over 500 million users, and Twitter producing 50 million tweets per day, search engines would be remiss if they failed to acknowledge the key signals indicated when users recommend, "Like," share, tweet, update, or otherwise share information. (Careful, heavy spam site, close pop-ups first!) Full story : Kaila Strong - searchenginewatch.com

New Trends in Online Ad Formats

Yesterday's hot new ad format is today's channel that is losing its edge. So one can conclude from a study by Millward Brown's Dynamic Logic, which found that video ads - once viewed as the format most likely to deliver high engagement measures - are losing their edge with increasing certain brand metrics compared to other ad formats. To be clear, video ads are still an effective form of advertising - but their once more than 100% lead in online ad awareness has diminished over the past three years and is now on par with overall norms, the study found. Full story : The Marketing Vox

Has Social Media Really Killed PR Agencies?

Yesterday, Business Insider's Tip Of The Day called attention to a piece in Inc. from Ross Mayfield, CEO of SocialText, about bootstrapping PR. I highly recommend that you read the entire post by Mayfield as well. The topic of PR's relevance comes up most often in startup circles when CEOs are focused on introducing a new product or fundraising. It's certainly an option at this stage. However, as a company grows, the job of PR is vast. Full story : Business Insider

It's a Good Thing We Can Ban People

If you manage a community for any measurable amount of time, a community that has guidelines, you will have to ban people. Why? Because people will make you do it. Most of the people you will ban are probably spammers. And then you'll have the people who repeatedly violate your guidelines, have no interest in listening to you and treat you, your staff, community and guidelines with no respect. Full story : ManagingCommunities.com

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