"Private Label Strategy: How to Meet the Store Brand Challenge"

Published in 2007 by Harvard Business School Press; translated into Chinese, forthcoming in Spanish, Portuguese, and Russian.

Steenkamp's 15 years as a marketing consultant to global firms built a strong basis for his new book. Industry leaders praise it as the state-of-the-art tome on the topic. He details the best strategies for retailers, who are destined to compete against or collaborate with private label producers.

How UNC Kenan-Flagler creates strong leaders

"Strong leaders in the 21st century have to lead as well as to cooperate. To find the right combination is not easy. In its programs, Kenan-Flagler helps students develop this set of skills by a judicious combination of individual assignments and performance reviews and projects that have to be carried out by teams of students. Students that get the highest grades excel at both."