Research in marketing

The Discipline of Marketing draws upon strong industry engagement, innovative research techniques and expert staff to understand consumers and their decision-making process.

Our research is characterised by strong links with business, professional associations, government and not-for-profit organisations. This has resulted in research grants and consultancy projects that ensure our research is both relevant and of the highest academic standards. We publish our work in top-tier journals, sit on editorial review boards and win research awards.

We embrace a range of research paradigms, including experimental design, quantitative modelling, surveys, and various qualitative interpretive techniques. Areas of expertise include: