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LG's Elevator Prank Scares Its Way on to Viral Chart

The Floor Falls Away -- Or Does It?

Today is the scariest day of the year, so it seems only fitting that LG's newest spot, "So Real It's Scary," tops the Viral Chart.

Aiming to demonstrate the amazing color-quality and clarity of its new IPS monitors, LG decided fool some unsuspecting elevator riders in a prank that is both hilarious and absolutely terrifying.

The video, created by SuperHeroes Amsterdam, first shows the prep for the prank; people arranging a 3'x3' of monitors on the bottom of an elevator to look like an actual floor. But once passengers board the elevator and it starts moving, it appears that the panels in the floor are dropping out. The camera catches it all on video as passengers react in terror, thinking they are about to plummet to their deaths.

Garnering 11.1 million views this week, the scary prank seems to have struck a chord with viewers, and probably enjoyed some SEO benefits due to its title and the Halloween season.

But some viewers on LG's U.K. YouTube page aren't so convinced by the prank. A handful of commenters question whether the people in the video are real people or hired actors. A few even question whether the stunt even took place at all, "check the green glow off the rail at 1:26, definitely a green screen."

Earlier this year, LG had success on the Viral Chart with another video that used its product's unique selling point to create humor. In January another of its Amsterdam agencies, Y&R Amsterdam, created a video for LG's super thin OLED TV. Borrowing the look of security footage, it plays on the extreme thinness of the TV to make a humorous video about a thief in an electronics store.