Research - Global beer players under the microscope

The wave of major consolidation activity in the beer market over 2008 was followed by weakening volume growth in 2009 as the economic downturn put a dampener on bullish tactics. With the global beer landscape and future growth opportunities realigned, Euromonitor International's latest global briefing 'Strategies for Growth in an Increasingly Consolidated Global Beer Market' deciphers the measures that companies have taken in light of this new operating environment and how they fit in with long-term strategies. Spiros Malandrakis, Alcoholic Drinks Analyst at Euromonitor International, investigates.

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