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The talk will be at 3 p.m. in RIT's Student Alumni Union Ingle Auditorium. It will be followed by a book signing of Ben & Jerry's Homemade Ice Cream and Dessert Book. Greenfield and childhood friend Ben Cohen started an ice cream parlor in 1978 in Vermont. They sold the Ben & Jerry's empire in 2000 to Unilever.

Tickets for the Saunders College of Business Gasser Lecture are $15 for the general public. To register, go to rittickets.com. For more information, contact Dana Pierce at (585) 475-2199 or dpierce@saunders.rit.edu.