#MiHome: the queue outside the store keeps getting bigger and bigger we have made suitable arrangements for all. Please do visit us

#MiHome: Thousands and thousands of Mi Fans have come to our #MiHome today, Humbled by the amazing response that we are getting.

We just inaugurated our #MiHome along with Mi Fans

Mi Home stores are Xiaomi’s exclusive offline retail stores that allow prospective Mi customers to experience and purchase Xiaomi’s products. With these stores, Xiaomi is looking at an “Internet+” and “new retail” approach. It aims to combine the internet efficiency of e-commerce with the service and user experience of offline retail.

Xiaomi announced its first store in Bengaluru on Thursday which is expected to be open for public on May 20. Xiaomi maker had applied for a license to operate its own branded outlets in March last year, in order to increase the share of its offline distribution in coming years.

"Over the next few months, we will expand Mi Homes to Delhi, Chennai, Mumbai and Hyderabad. We want to bring these five (Mi Homes) to scale, ensure they are profitable before we add more," Xiaomi India Head Manu Jain told PTI.

Offline sales are about 10 percent of our total sales and we expect this to grow to 20-30 percent in the next few years. Over the next few months, we will expand Mi Homes to Delhi, Chennai, Mumbai and Hyderabad. We want to bring these five (Mi Homes) to scale, ensure they are profitable before we add more," said Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Xiaomi India at the Xiaomi Redmi 4 launch event in Delhi. Mi.com and Mi Home have a very strong linkage.

Both these places sell directly to consumers. So it can be almost as efficient as the e-commerce business. These are two arms of the same business - branded retail." Jain said "In a typical offline distribution system, the consumer typically pays for the inefficiencies - simply because there are so many layers."

At present, these stores are run by a partner since Xiaomi is yet to receive the license to operate single brand retail in the country. We're making a big commitment - Mi Home is going to be in stock of all products that we have. In case there's something that goes out of stock, we'll hand the customer an f-code right there that allows him/her to buy the product on Mi.com even if it says out of stock." Jain said. We will give disproportionate focus to Mi Homes - to ensure stock is always available, irrespective of our production capability.