Posts Tagged ‘self publishing’

It’s been a while since I’ve done one of these but as I’ve just put in my tax return the timing seems right.

First up, self publishing/indie publishing has been great for me on many levels. I’ve never felt so good about my writing. It’s liberating, hard work and fun. I’m not rich. I’ve not made it big. But I’m happy!

I also scored a short listing for Beneath the Floating City, my collection of SF stories. That was a lovely surprise.

My sales figures are not to hand but I’ll try to give an indicative account.

My Bookbub last year allowed me to give away 27,000 copies of Shatterwing. I was also book of the week on ibooks Australia

I also used Instafreebie (now called Prolific Works) to give out free copies and to build my newsletter subscribers. That’s a bit harder to count but it is in the thousands as well. I also give away Argenterra and Beneath the Floating City. If you are looking for freebies then the newsletter sign up below will give you access to those.

Earnings from royalties from books and direct cash sales is $4500 approximately.

My expenses were $6300 approximately. Most of that was on editing, proofreading, a new laptop, toner and other product related things. So I made a loss. I thought I made a profit because I still had money in my book account, but then I realised I had invested more money in my books before the end of the financial year.

I had a international Bookbub for Dragon Wine Volume One-a box set of the first two books for 99 cents in July this year (so not included in the figures above). That wasn’t huge but the investment by readers in the series has been great. I’ve had the best response in people buying the rest of the series, particularly in the UK. I sold 327 books in July. In the UK that was 160 of my box set. I didn’t get a USA Bookbub so did some newsletter swaps and had sales of Dragon Wine in the USA too, but without the hefty price tag. In the following month I sold 360 books on Amazon. In the USA that was 142 sales, UK 173 and in September sales were around 63 units across the Amazon stores.

The upshot is I have money in the bank and I’m thinking of using it to put new covers on the Silverlands series. Argenterra doesn’t sell as well as it should and I think that’s because the cover I asked for was trying to depict what was going on in the novels, rather that speaking to the genre. They are epic fantasy and I need covers that call out to epic fantasy readers. An expensive newbie mistake.

These earnings amounts are small. Yes. That’s true. But they are also a damn sight more money than I saw through traditional publishing.

I haven’t invested in a big way with advertising. I might try that next year. I have done Bookbub, Bargain Booksy and newsletter swaps this year. All have been worth it to find new readers.

For the quarter July, August and September I earned $1500. I had a book launch so that accounted for quite a bit of that, but there were expenses of the launch too.

Right now I’m thinking about my strategy and tasks for 2019. I hope to build on what I have done this year.

I have these books out

Traditional published with Harlequin

Spiritbound by Dani Kristoff

Bespelled by Dani Kristoff

Invoked by Dani Kristoff

Rayessa and the Space Pirates under my name

Rae and Essa’s Space Adventures under my name

Self/indie published under my name

Opi Battles the Space Pirates

Shatterwing

Skywatcher

Deathwings

Bloodstorm

Skyfire

Moonfall

Argenterra

Oathbound

Ungiven Land

Beneath the Floating City (short story collection SF)

Through These Eyes (short story collection Magic realism)

Under Dani Kristoff

A Sorcerer’s Spell

I have also put out

Dragon Wine Volume One, Two and Three, which are box sets of two dragon wine books. I’ll be putting out a complete set but like the Silverlands Series that will only be available on Ibooks and Kobo.

That’s 13 books put out by me and 5 with traditional publishers. But a lot more when you include box sets by way of products.

I’m hoping to put out 2-4 books out next year. Stay tuned.

Here is the amazing cover art for the complete series of Dragon Wine.

For free books and good deals and news from me sign up to my newsletter.

Back in this post I said I’d give an update after my Bookbub in October, which was for Shatterwing, Free, USA only. See previous Indie publishing post here.

I think my earnings for September were higher than I first anticipated because iBooks mixes up the currencies and it isn’t until you get the invoice notice that you know what you are being paid. I think I estimated $76 from iBooks and it was more like $126. Also, I didn’t twig that Amazon hadn’t paid me any US earnings…I guess I wasn’t too vigilant or whatever. The deal is that for all payments except for Australian sales I have to wait until I hit the $100 or equivalent. In October, I was paid out my USA earnings from April 2016 until August 2017. This is what I mean when I say notional earnings. There are timing differences and minimum amount requirements before you actually see any money.

In October, I bought Patty Jansen’s Indie publishing book called, Self Publishing Unboxed, The Three-year, No-bestseller Plan for Making a Sustainable Living From Your Fiction and read it. (link to the book is here)

I bought the second book which is focussed on Newsletters etc. The second book is a bit advanced for me but I’ll get there.

I’ve been receiving Patty’s advice for a while. She’s probably the reason I am where I am now. She has some very practically and insightful advice no matter where you are in the process. Her book gave me a few gems. Such as I opened up a dedicated bank account as per the book and I’m so pleased with that. I have changed over all the payments to that account and linked it to Paypal and have a debit card. This means that my Instafreebie dues come out of that account instead of my personal credit card. It means when I look at my accounts I can see my book earnings. You can’t imagine how exciting that is. Instead of them being swallowed up by bills or spending them. May aim is to be able to pay for my edit of Skyfire with my earnings. I think I’ve reached that goal, or I will when all the money comes through. I may even have enough for the proofreading costs too. In that I have reached my first goal, to support my creative life with my earnings.

The other thing that Patty has put me onto recently is Mark Dawson’s podcast ‘Self Publishing Formula’. I have found them to be useful and inspiring. When I get more time I’m going to implement a lot of that advice. Mark Dawson runs courses etc but I’m probably not there yet in terms of earnings and output.

So the Bookbub result. In all over 27000 copies of Shatterwing were downloaded. I had immediate sell through, though conversion wise iBooks was higher. I made the cost of the Bookbub back in a couple of days. Amazon reporting is the quickest, others I have to wait for like iBooks, Draft2Digital (which is just Barnes and Noble sales I think) and Streetlib for Googleplay.

Estimates of downloads per vendor

Amazon 20,000

ibooks 2,400

Google Play 2,800

Barnes and Noble 2000

Kobo 500 (note the free download counter isn’t working properly).

Sell through is still occurring. For example, including the November sales so far, I have half a per cent on Amazon. It’s not much but considering level of sales before it’s good. I expect that to increase by the end of the month. Whereas iBooks was 1.5 per cent straight off and will rise by the end of the month.

By conversion I mean people who get book one who go on to buy book two. The conversion after that is really good. For example, if they buy book two they pretty much by the rest of the series.

The good news for readers is that I’m writing Book Five, Skyfire at the moment for NaNoWriMo. I was going to write them during next year but as I was fishing around for a project for NaNoWriMo I figured I owe it to my readers. One reader left me a message of Goodreads asking what the timetable was for the rest of the series. And some lovely readers left messages on my Facebook page leaving lovely comments. They all helped me to decide on that. I was going to write a contemporary romance. Another time perhaps.

Other things that happened as a result of the Bookbub. I went from one follower on Bookbub to 88 and it is still rising. People who follow you on Bookbub get an email when you have a new release and also when you have a Bookbub deal. That’s awesome.

I’m still small bickies but I’m growing my readership which is what I want. I just have to finish the PhD and then there will be no stopping me. I have two series that I’m thinking of publishing and I have another novel that needs polishing with a possible series after that. Then there are the ideas for prequels and sequels to the Silverlands and Dragon Wine. I just hope I hold up physically.

Earnings for October I estimate at over $1500.

I will also get paid out accrued British Pounds as well as USD because I made more than 100 in each currency. So cash wish a bit more than that.

This is enough to fund my edit!

I forgot to mention that I had an iBooks promo early in the month in Australia. I had around 1700 to 2000 downloads, with follow on sales. I don’t know the conversion rates. Last time I looked it was around 2 per cent but I haven’t updated the figures.

On the day my Bookbub results were coming through I was in absolute agony with sciatica. I’ve never experienced anything like that. It should have been an awesome day. I’m really grateful for the chance to promote the books to new readers via Bookbub. It was totally worth it. I have submitted Argenterra for a Bookbub and been rejected. I’ll just have to keep on trying. Perhaps next year when the rest of Dragon Wine is out I’ll get another Bookbub. You have to wait 90 days between promotions.

As some of you may have seen I’ve been in Europe for nearly two months (August through to end of September) and maybe you thought that I had no publishing results while I was away.

I did a few things before I left Australia to make sure things were ticking over and while I wasn’t fully engaged in the promotion or writing side of Indie publishing, things were happening and somethings are easy to do on the run or the fly so to speak.

It is a bit early in the game to talk of trends, but I’m happy to say that August outperformed July. Let me cast my mind back and check my notes for August.

I had my books still up on Instafreebie by the way and I wrote to my newsletter subscribers to tell them I might be quiet. Travelling meant that I couldn’t participate in a lot of cross promotions. I had had Argenterra for free on a Freebooksy promotion and I left it free when I left. There seemed to be a tail there and ‘shrug’ it couldn’t hurt to leave it for free.

My Freebooksy results were around 2500 thousand copies given away and I earned the cost of it I think with people buying the second and third books.

I had signed up for a number of promos on Kobo which didn’t do anything at all. However, I did make $19 in August from Kobo, mostly people buying from the Silverlands series box set and the Dragon Wine Box set.

The great thing about Kobo is that the promotions are really easy to sign up for. I could do them on my phone. If Kobo accepts your submission for a promo it makes the changes to your prices if required. Some of these promos might be 30% off a box set. I thank case you need to do nothing at all as the promo is applied at point of sale. Most of these promos are free and you pay through a cut in royalties. This is a good thing if a promo doesn’t work for example. There are paid promos and I’ve only ever applied for a cheap one for $12 but haven’t been successful in getting one of those.

Streetlib was a no earner for me in August, but some freebies did go through there via Google Play.

Draft to Digital, which for me is Barnes and Noble, gave me around $35 Australian in earnings. Biggest for me. They would have to be the Freebooksy follow through purchases.

Surprisingly iTunes/iBooks was a big earner for me in August with $82.33 in earnings. Again I think some of that is the Argenterra Freebooksy and other sales are just random or coming from my newsletter.

Smashwords also came through for me with someone buying a whole set of the dragon wine books so about $15 Australian there.

And the big earner for me was Amazon with around $135 Australian in sales.

That’s approximately $285 from sales in August.

I also had a lovely person who had bought the ebooks order the full set of Dragon Wine in print so I can safely say my earnings were $300. Still small bickies but a steady increase. I was also glad I didn’t just take a rejection for Argenterra from Bookbub and used Freebooksy instead. That’s $100 US but that was money that was refunded from previous promotions that didn’t work so well.

Instafreebie was still ticking over but giveways were slowing down with no active cross promotion going on.

That’s double July folks.

I also had help from Patty Jansen’s ebookaroo which lifted the tail on the Freebooksy for Argenterra.

And I got news that I had been successful in gaining a Bookbub, International Only, but that’s excellent.

September

I don’t have all the figures in yet but I can work it out. Seeing as some of this money doesn’t get paid for months.
I found out today that Draft2Digital did not have my payment details. However, their tax interview process is so easy it was done in a jiffy.

As I was travelling, the main promotion in September was the International Bookbub for Shatterwing, Part One of the Dragon Wine series. I was so excited by this but didn’t really have anyone to share it with who really understood how amazing it was to finally get one. I think it has to be the wonderful covers from Frauke at Crocodesigns and the cover blurbs from Craig Cormick and Glenda Larke that swung it for me.

The international Bookbub runs in Canada, Australia, UK and India. It was for 99 cents. It cost around $200 to run it. I put all the stores to 99 cents, or so I thought. I didn’t realise that Canada and Australia were listed on Googleplay for $1.99 so the emails from Bookbub said my book was $1.99 and the sales were pretty lame in those countries as a result. Canada wasn’t too bad, Australia maybe I had four sales. I don’t really know. I was devastated and had to work out what happened. I sorted it out but still what a way to blow a good chance. UK sales though were pretty awesome and I must say the sell through in both UK and Canada has been good. So I’m thinking that the Bookbub paid for itself or will do.

I think there is a sweet spot there at 99 cents and $1.99. People are willing to try a book at 99 cents if you are unknown. If you are known and they want your book they will pay $1.99 and up. So in Australia that has to be true, Canada less so because books actually sold there despite the $1.99 price tag.

Here’s the thing, with the international Bookbub you can apply for a US one within 30 days. I did that and was refused. Why? Because my book had been reduced for more that 14 days in the last 90 days. I had to have it explained to me as I was confused. I always thought that you couldn’t offer to Bookbub if you reduced your price in the previous 90 days, but it is actually discounted for more that 14 days, so it’s okay to have a week or a day special price and that doesn’t reset the Bookbub submission clock. I will master these Bookbub rules.

Anyway I was a bit down in the mouth as not only did I stuff my international bookbub, I had stuffed the chance at the USA deal. But lo, a light did shine on me and I put my book in for a free promo Bookbub USA. I figured they could only say no. Yet, I was accepted. This confirms what I’ve been told that there are two different decision processes, paid and free. So I will have a USA Bookbub for Shatterwing in October. This is very cool because that is what I have wanted from the beginning. You can get a massive amount of downloads via Bookbub for a free fantasy book. Shatterwing is currently free because I was advised that Amazon were having difficulties discounting. Yet, as soon as I discounted elsewhere Amazon price matched so I requested the price to zero there too. Fingers crossed this all goes to plan.

Meanwhile I had put out feelers for someone to pitch to iBooks Australia for both my series. First attempt was a no, then out of the blue I get an email saying I’d been accepted for Shatterwing. It was going to be later in the month but then changed to today. So Shattering in iBooks Australia free book of the week. Which is blowing my mind. I did not expect that. Thank you Patrick and iBooks Australia.

So my results for September while I was travelling and couldn’t do much but I had an international bookbub (slightly underdone due to silly me and book settings).

Let me see.

No sales at all through Draft2Digital. This makes sense as my main sales are for Barnes and Noble and I had an International Book Bub which excludes the USA.

Kobo (I had a number of promotions. Some worked. Some were other sales) $90 (58 books sold). I’m using the raw figure here but that doesn’t account for Kobo’s cut or exchange rates.

iBooks $88 with 59 books sold. Again raw figure, not counting exchange rates etc. Edit. Corrected figure is $118 and a bit more for US sales.

Streetlib was about $3-$4 but I have no idea what currency and have to wait a very long time to be paid given I haven’t reached the payment threshold yet.

Amazon approximately $260. This is an estimate because it’s in different currencies. The bulk of this was books sold for 99 cents, which means I earned 35 cents or pence.

In September I had sales across all my books, the bulk, some 231 copies of Shatterwing at 99 cents or pence. The sell through I think is around 10 per cent for book two and then less for books three and four. I had a couple of sales of the Argenterra series too.

So ebook sales are around $440 $470 so an increase on August. This is also more than the biggest royalty cheque I received from my traditional publishers.

I also had a book launch and print book sales at Conflux at the end of September so I haven’t done the accounting on that yet. I think I made enough to cover the cost of the table and maybe the cost of the books, which is good I think.

That’s me. I may pop back after the Bookbub and the Book of the Week Promo and tell you the results of that.

I consider myself very lucky to have some upward movement so soon after uploading the two series. I’m very lucky to have got a Bookbub relatively quickly. I have been the person who checks the sales figures and sees no sales. Now I see sales. Modest sales but believe me that’s better than none.

Many thanks to Patty Jansen for her advice and guidance and to Facebook group for promotion that I belong too. Thanks to the buyers of books and for liking the stories enough to read the series.

Here is a pic of me from my book launch taken by Cat Sparks. I know I posted it in the previous post but hey! Different audience.

Recently, I’ve taken the Indie Publishing thing more seriously. I believe there is only two ways to go about this. Do it or don’t.

I’ve also learned that is also hard work and that it requires a different mind set from traditional publishing.

Traditional publishing you have the acceptance of the publisher etc and they (hopefully) have a strategy to market your books. If you have the print deal you get into books stores and launches and if the publishers are pretty good you’ll have some press releases and even a marketer selling your books, getting you press in various places. These days you have to do some of your own marketing, Twitter, Facebook Pages, Blogs, Instagram etc etc.

That is nothing like Indie Publishing. And I don’t even know the half of it. I’m at the bottom of the hill pushing the dung to the top.

So what have I learned so far?

Advice is out there. Ask. I have learned so much mostly from the generosity of Patty Jansen and her cadre of Indie Publishers. (I’ll put a link up her page at the bottom of this post). Believe me there is a lot to ask.

Putting your book up on Smashwords or Ingrams and expecting it to sell doesn’t work (except maybe in some fluke circumstances). Believe me I had a book up there and it didn’t do much. You have to write more books. I had to turn that one Indie Published book into a trilogy. And I have the rights back to another series so by mid-year I’ll be playing with eight Indie Published books and that gives me more options marketing wise/promotion wise. This does not include my traditionally published works under my own name and my pen name.

That’s just a quick overview. You really don’t understand until you do it. For example, I buy my own ISBNs so they have to be registered, then I register them with the National Library Catalogue in Print, then there is listing the books with different sellers and distributors, writing blurbs (the hardest thing of all), hiring editors, proofreaders, cover artists and writing briefs for cover artists. There are the ebooks to format and upload and print files to prepare…yadda yadda

Yet, it is rewarding. This has been the most challenging thing that I have done. It’s scary. It’s empowering. But most important of all–it’s a business. That’s the biggest change in mindset for me. I want to make a living from my writing. I want people to read and enjoy my books. I have to get the books out there. I have to find my audience.

So big achievement of the week. There have been a number of them, but sending out my first newsletter is the star moment.

I’ve called the newsletter Wing Dust. People who have read the Dragon Wine series will get the reference.

Here is my newsletter banner, which I put together on Photoshop. Thank you You Tube for the tutorial. (It’s a very complicated and powerful program btw).

I am taking the writing gig seriously and this year you’ll see a lot of output from me (I expect five books out by June). So I want to put together a newsletter mailing list.

I’ve signed up with Mailchimp and I have a very basic sign up form.

I was hoping some of you lovely people would test it out for me and also that some of you would be interested in being on the list.

The mailing list URL is here. Feel free to tell me if it doesn’t work.

Also feel free to tell me what topics you want to hear about.

There’s

the PhD study

Writing advice

Self-publishing tips (as I learn them!)

Retro romance reading

General stuff.

Also, today took a serious turn. I’ve book a proofreader for the books coming up. This saves me a world of angst and time. I can proofread, but it is hard to do your own books and it takes me several run throughs to reduce errors. So booking a proofreader is worth the cost and has been added to the book budget.

I expect two edits to come in around the same time. Egad! Not planned that way.

And I put my toe in the water folks. I submitted a request for a Bookbub promotion. I’ll let you know how that pans out. But I expect it will take a few goes.

It is still very early days in my hybrid/self-publishing venture for the Silverlands series. Book one is out and my main focus is on gaining reviews for the book. Why is this important? Bookbub. When I have all three books out I want to submit to Bookbub. You need reviews for that. Good reviews. So far so good. I don’t have a lot of reviews but what I have I’m very pleased with. There is a lot of retweeting of a review prefaced with How Not To Write Distopian YA. I thought that rather amusing. I wasn’t writing dystopian YA, but epic fantasy with a YA feel. Yet it might have some dystopian elements, of course. My main sin is a cliffhanger ending. Apparently cliffhangers are to cause people to buy the rest of the series. Hell everyone wants their readers to buy the next book. Mine wasn’t for that purpose. I started Argenterra when I was a newbie. I’ve thought long and hard how to move the ending…before the cliffhanger….after the cliffhanger…and nothing seemed to work. To top it all off, book two has a cliffhanger too. I guess I have to own that I’m evil.

My woes! Would you believe I have had the most difficult time with book 2? Firstly, I have to revise it a little and polish it before it gets edited. That’s sort of sitting there while I finish book three. Book three is totally rocking btw. However, I need to finish the draft before I go back to book two so I can align some things. Issues with agency, pulling back in some places so I can redeem a character in book three. The usual stuff.

The cover and the name of book two has been a real issue. I believe this problem crops up for authors in traditional publishing. I know I had to face it with Dragon Wine. Changing the name of the book (s). For example, in my original thinking there were three books in the Moon Fall Trilogy, Dragon Wine, Dragon Wing and Dragon Wane. Then Momentum took Dragon Wine. The editor wanted to split the book, call the series Dragon wine and I had to come up with two names for the first two parts. That was hard work and eventually I came up with Shatterwing and Skywatcher. It’s going to be a real bugger with Dragon Wing when I get around to publishing that. If I publish it in two parts what the hell and I going to call them. Barrahiem and Deathwings??? Your guess is as good as mine.

So back to the Silverlands…Book Two was called The Crystal Gate. Getting the cover together for this was proving to be hard. We tried a couple of combos but they weren’t working, particularly as I wanted the series’ covers to have some consistent feel across them. I’ve been stressed. I’ve been anxious. I’ve had sleepless nights. Then I realized I had to change the name of book two and think up a new concept for the cover. I tossed and turned and then it came to be: Book Two should be called Oathbound. That way I could have Sophy on the cover and used symbolism to denote the chaos of the oaths have brought round in the story, not just for Sophy but for others.

Yet I was so stressed because I was mucking the artist around. I like to be very straight, say what I want so all this indecision was like killing me. I know it’s a bit silly, but the responsibility for this is all mine. The cover, the content, the marketing…and I want it to be good, not crap…not just another ebook flung into the ether…I’m proud of this production. So there’s the woe. It is really tough.

I consulted with the lovely Aiki, who had beta read book two. She totally agreed with Oathbound being the best name for the book. I think I gave her a sleepless night. She’s arty, you know, not like me. She came up with the idea of binding or chains. You can find out about Aiki here. She’s multi talented and an author of an amazing SF YA story that’s coming out soon. Also she has been so supportive. High five, Aiki.

So anyway, I bit the bullet and emailed the lovely Les Petersen. I sent him my horrible sketch, some photos of my model with different expressions and he sent me this like within an hour or so.

I think this is amazing. I love it so much. It was just what I was picturing. Thank you Les for not sending the hit men after me.

Now I’m going to show you book one and two together. Les added the subtitle to book one (somehow I forgot that originally). Anyway, let me know what you think.

I should add that the cover for Book three is going well. Book three is called, Ungiven Land. I believe Sophy has a sword!

So if you are interested in checking out Argenterra. Here are the buy links. It’s available in ebook from your favourite ebook retailer.

Today marks the end of my working life in the Australian Public Service. It’s my last pay day. I can’t begin to express how big a change this is for me at this time of my life. I gave up my big paying job, my ‘social capital’ as an educated woman and well-paid over spender/consumer. I gave up building my nest egg and putting heaps of money into my house, or using it to go traveling or just buying shit. I’m sure this will bother me in future, but now I don’t have regrets. (I’m pretty scared about not having money but its’ not like I’ll have none just less! Okay a lot less. A $100,000 less on paper.)

The bottom line was my arthritic spine was making my life pretty miserable and I wanted to spend what productive time I have doing what I want, while I can.

Upside, I can now talk about politics and stupid things that bother me without being threatened with the sack.

I think doing the PhD allowed me not to think about anything but the Phd. It gave me something to put my mental claws in. I am enjoying it. Now, I didn’t get a stipend so that makes things tougher financially. Not that stipends are huge, but it would have helped. Needless to say I’m going to apply again (and fill out the forms correctly this time) at the end of the year. But I have to face the fact that this is it. It’s me, my superannuation and my mortgage. I have the lovely Matthew but I don’t want to impose on him at all, so I’ll be paying my way on the household stuff. My life decisions shouldn’t be reducing his quality of lifestyle.

Then there’s the writing. Still a big part of my life. The self publishing/Indie publishing thing well I have to see where that takes me.

My previous post I spoke about Print on Demand publishing. I have made my first stupid mistake that cost me money. Not a lot of money, but still I already paid that bugger and had to pay it again. And today is when the money just stops!

You see I found a typo on the very last line of my acknowledgements. It was one letter on a page that maybe no one would read. So I changed the files (I haven’t done iBooks yet as I need a Mac!). For everything it wasn’t a problem, except of Ingram Sparks. I didn’t realise they were going to charge me for the set up fee again, even for the epub file. They charge US $25 to upload your epub file and another $25 for the print. I think other places like Smashwords (which I didn’t use) doesn’t charge. So fingers burnt. If I waited until other people reported typos then I could have done a lot at the same time, but no I had to change this one letter for about $60 Australian. So lesson learnt.

I’m not complaining that people have to be paid to do their job. Fair enough. I’m complaining that I was stupid, didn’t even think about it and got my fingers burnt.

Createspace hasn’t charged me to reload the print file but I have to go through the review process again. Lesson make sure the file is typo free (it’s really hard) and if you find a typo and it’s a wee thing live with it. That’s what you had to do in the old off-set days.