December 1, 2013

Just thinking about or being reminded of fast food makes people less able to enjoy life, according to a series of experiments conducted at the University of Toronto. Based on a series of tests administered to 659 people, researchers concluded that fast food and fast food logos call forth images of speed and instant gratification which basically make us impatient and unable to pause to appreciate the good things in life. And the more that people are confronted with fast food outlets and fast food logos in their environment, the more impatient and less happy with life they are. In one test, just looking at photos of fast food and fast food logos made people grow bored with the music they were listening to, and less appreciative of panoramic photos of unspoiled nature.