We're perplexed. Technically, one could argue that Nicole Richie and Kim Kardashian are famous for precisely the same reason, but Richie's just so...chic. We would have thought a partnership with H&M, Mango or even Forever21 would be more appealing. Yes, we know, who are we? The line may be great and sell for a great price, we should hold out to see - and one great thing we do know is that there's a keepsake bracelet whose proceeds will benefit the Richie-Madden Foundation for Children, which is awesome.