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Web 3.0?

What Phil really seems to be talking about is the migration into the enterprise space of many of the technologies that are shaping Web 2.0 in the consumer arena. As Phil suggests, this is part of the broader consumerization of IT. This is an important development and it is only in its earliest stages.

One significant barrier delaying deployment of these technologies is the cultural gap separating many of the early pioneers of Web 2.0 initiatives and enterprise CIOs. The pioneers of Web 2.0 generally view large enterprises as dinosaurs. Enterprise CIOs, if they are even aware of developments associated with Web 2.0, tend to dismiss them as marginal novelties with little relevance for real business.