IBMFractal Fest

SEEING INFINITY

To celebrate the legacy of legendary mathematician and IBMer, Benoit Mandelbrot, we threw a Fractal Fest across social media. Highlights include the Tumblr-hacking Fractalizer, an Errol Morris documentary film, a popular Reddit AMA and plenty of fractal GIFs.

Selected honors:Cannes Lion Silver. Webby Winner, Communication Arts

VIDEO: IBM Fractal Fest - integrated social campaign

Ever wonder why a river, looks like a tree, looks like a leaf?

So did Benoît Mandelbrot. He's the math whiz and IBM Researcher who discovered the hidden patterns behind all of nature. He called them Fractals.

Fractals changed the way we see the world.

To celebrate his birthday, we changed the way the world sees Fractals.