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Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions

Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success

The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

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Editorial Reviews

From the Back Cover

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!

About the Author

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

Most Helpful Customer Reviews

If you're looking for a quick read, this isn't your book. However, if you're looking for a book chock full of how-to, actionable information, this is your book. Everything is split into multiple sections and very easy to follow along thanks to bold and bullet points.

I've worked in marketing for 16 years and this book was a real asset when navigating how to use social media in an integrated marketing campaign. It is well organized and key information can be located easily. Great tool for the price.

This book is very comprehensive, but a lot of the information is very difficult for me to understand. So far I've only read the first "book" and part of the second "book" so I'm hoping that at least some of the other chapters will be more understandable and useful.

Wow, when do you get so much information in one volume for such a reasonable price? I had an interest in the topic, but not a HUGE interest. How surprising to find that I looked forward to turning each page. Really well written and excellent presentation of the subject matter. Thank you!

This one was the all inclusive, everything you don't need to know, version. Too much information. Get one of the specialty dummies for the particular medium you are interested in. This is a thick, heavy, book and a lot of it is repeat.

This is a wonderful comprehensive guide for social media marketing, It's tells the readers how to generate content that resonates with social media users and how to interact with them appropriately. Tips on Twitter, Facebook, blog, Goole Plus, Pinterest, Podcast, etc. are mentioned. This is a great social media guide to read. For more advanced technical skills for internet marketing, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excellent tool book to read. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics by tweaking the key email elements that they can apply right away.

Jan knows her stuff! This all-in-one guide is up to date for 2013 and gives detailed info on how to use the major platforms. Her Watermelon Web company is highly professional and has been invaluable to me.

Very informative in terms of putting social media in a larger context of engaging and informing people and in terms of specific applications or strategies that promote awareness, engagement and core goals.