It couldn't be more fortuitous: just as the FAA lifts restrictions on the use of electronic gadgets during flights, JetBlue launches Fly-Fi, its satellite-based Wi-Fi system. Fly-Fi is hyped as the fastest in-flight Internet service ever, with "exponentially more bandwidth...

If you’re an early adopter of technology you may already be aware of—or have even pre-ordered—the all-in-one credit card named Coin, set to launch in summer 2014. Created by a San Francisco start-up of the same name, Coin is a...

In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat. Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this...

The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand "Mint." You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave...

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...

Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion ... It was only a matter of time before Apple would run out of fearsome cats to name successive versions of its OS X operating system. And then what?...

Ok, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on...

As a rule, our naming company doesn't put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn't likely to generate the kind of considered strategy and exhaustive, systematic creative process we've found most...

A device called Run-n-Read has just been developed by Weartrons that coordinates the text on an e-reader to bounce at the same rate as your jogging self, making reading on a treadmill seem like reading on a couch. ISN'T THAT...