The ‘Internet‘ is a way of life in the business world but many small businesses are yet to change their marketing strategies to suit, actually many small to medium businesses have not taken advantage of having an online presence.

Why is this significant?

Many companies view their business as an offline company, and still use traditional methods in promoting their website, using paper-based media and word of mouth. While this strategy can work, it is risky to see your company as completely offline, when increasing numbers of prospective customers are looking for services online.

There are a couple of steps you can take to put your company on the ‘online road to success’:

Making your company accessible

What we mean by the term accessible is the function of letting the customer interact with you online in a manner that suits them, whenever they would like. By making your company accessible online you’re essentially enabling your company to be seen 24/7, and having a great looking website, that reflects you a company is the first and most important step.

At the fundamental level a professional looking website, which is easy to find is a great marketing tool in itself, its your shop window to the world. At a more advanced level you can create a website that is fully interactive, but this is all dependent on what your company needs and what your trying to achieve.

If you are a small business, it is unlikely that you will have a big budget, this is Online99 can help, we specialise in complete website design from as little as £99, this includes Design, Email Accounts & Hosting.

Think local before your think national

With a small business, it is crucial that you don’t over-reach. You should build local relationships with both your clients and your suppliers. Essentially your aim is to convert your bring in online customers, then c0nvert those online customers into more personal offline customers; then repeat the process.

Social media sites are a source for promotion of website and converting online customers. Clients and consumers have completely changed the way that they interact with each other and many use social media to voice the opinions and give recommendations on products and businesses, tapping into this rich source is very useful when building your online presence.

Online99 can help teach you how to make the most out of your “Social Media Profile”, we can help your navigate your way around the pitfalls, and get the content you want, out to your clientbase.

Do you operate a local business? Wouldn’t it be great if potential customers can easily find your location via the internet? This can be achieved with Geo Tagging.

A ‘geotag’ is geographical information embedded into an object, whether a photo, a website, or an RSS feed. These tags are commonly used to indicate the location of a photo or whatever the subject matter of the page is. For example, if you are writing about roof repairs in Derbyshire, then you can add a geotag indicating “Derbyshire”.

Adding geotags to a web page is relatively easy to do but just as easy to make a mistake, the main reason why Google ignore these tags is largely due to incorrect data, therefore it is vital to make sure that you are putting in accurate information. Geotags use latitude and longitude locations on maps to provide accurate ‘local’ information.

Most Search engines crawl your websites metadata and find it easier to locate your business and the relevance to the person searching the term, including their location, this is so that the most local businesses matching that search term should yield as a result. So that both home and mobile user are able to find the nearest company to them when they search, which is why it is important for companies to accurately declare their physical location to search engines.

In addition to geotagging your website content, you can geotag your images to associate them with your website. It is worth noting that Google Maps does use geotag information with a jpg to enhance a local listing.

In short, geotagging your website can highly influence the way which you appear as a result to relative search terms and who gets to see you when searching for local companies.

If you need help setting up your geo tagging you may want to consider contacting us to see how we can use this and other methods to improve your SEO. Give us a call on 01332 410024

Online99 are very aware of the financial pressures that businesses are currently under. With this in mind we have come up with a range of services from only £99 to help you market your business and hopefully increase sales.

We can build, design and host your website from as little as £99, this includes a UK domain. All our websites meet the Standard set out by the W3 Consortium (W3c), meaning all of our programming is carefully hand coded in the UK and all files are optimised for best performance. We use a combination of programming languages and development tools to ensure we deliver the best results every time. This will give you a online presence and you can combine this with some of our other products to give your business a great marketing package.

Business cards are still important in this modern world. A business card often represents the first impression of a company or service, and provides vital information about the business person. Business cards complement other more modern marketing methods such as websites, and encourage potential customers to make contact and receive additional product information. Despite advances in media technology, a significant amount of business is still conducted in person. We can design and print 500 business cards for only £99

Business Flyers are a great way to promote your company and when designed well can increase sales. The purpose of a flyer is to promote the business and to create awareness and interest in potential customers. They are ideal for promoting a special offer to attract new customers and keep existing customers. With modern technology they are a cost effective method of communicating to customers and gives them something physical to hold on to. Through good design you can make your business stand out from the crowd. We can design and print 500 flyers for only £99

Online marketing can be a very crowded place so it is vital to ensure you are carrying out various forms of online marketing both organic and paid advertising. Digital advertising covers social media advertising on platforms such as Facebook, Linkedin, Twitter. It also covers Google Adwords which helps get your company message on page 1 of Google. Organic marketing is all about social media posts and updates across the platforms that work best for your business. Organic marketing also includes regular news items about your business and industry to help the build and maintain the creditability of your business. We can provide you with online marketing for only £99 pcm.