How to car shop at an auto show

Shoppers can use auto shows as a one-stop, fact-finding mission for their next car purchase. AP PHOTO

By RONALD MONTOYAAssociated Press

Friday, February 09, 2018

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The auto show season is now well underway: The Chicago Auto Show runs today, Feb. 10, through Feb. 19 and bills itself as the nation’s largest event, as measured by square footage. The New York International Auto Show is open from March 30 to April 8. And dozens of smaller regional shows are scheduled across the country, from Atlanta to Honolulu, between now and the end of the year.

It’s fun to wander an auto show, ogling the concept vehicles and the million-dollar supercars. But you also can put the event to a more pragmatic use: planning your next car purchase.

A big auto show lets you efficiently compare a vast number of cars from a variety of carmakers. It’s a much better use of your time than crisscrossing town to visit dealerships. And since you can’t actually buy a car at an auto show, there’s no sales pressure.

If you know you want a new car but have no idea which is right for you, use the show to see what’s new and what grabs your attention. If you already have an idea of the car you want, use the show to get a closer look at it and to check the competition. Here are some other tips for car shopping at an auto show:

Plan your route

Most major auto shows have a smartphone app that provides a map of the show floor, exhibit hours, and a list of the vehicles on display. Download it and plan your visit in advance. Pay attention to the car brands you want to see and note the location of a few other carmakers that you hadn’t considered. This tactic will help you plan the most efficient route along the huge show floors. Give yourself at least two hours. Plan on more time if you have the opportunity to test drive.

Talk to the product specialists

The men and women who staff the carmakers’ booths aren’t window dressing or salespeople. Automakers hire and train them to be experts on the cars. They can be particularly useful for new vehicles that haven’t yet hit the dealer showrooms. Don’t hesitate to ask them any questions. If you’re not sure which cars compete with the one you’re interested in, ask the product specialists — they’ll know.

You might also meet booth reps. These are local dealership salespeople who have been asked to staff the brand’s booth for the day. Since their day job is sales, they know the cars well. But since no cars are for sale at the show, there’s little chance of getting a hard sell. They may offer you their business cards, however.

Avoid the crowds

An auto show’s opening weekend is, frankly, a mob scene. If you show up then, you’ll have to squeeze through masses of people just to get a glimpse of a car, to say nothing of trying to sit in one. If possible, go on a weekday, preferably as soon as the doors open. If you can only go on a weekend, make sure to show up as early as possible.

Read up at the kiosks

Don’t feel like talking? Most booths also have computer kiosks with touchscreens. These provide more in-depth information on the vehicles displayed and allow you to configure a vehicle with options or show you what the car looks like in another color. And kiosks usually have pricing information.

Take a test drive

Auto shows often have ride-and-drive events. In Chicago, for example, you’ll find both indoor and outdoor test-drive opportunities. Not every auto show offers these drives or includes every vehicle on display. But if a test drive is available, check it out. There is no better research than taking a car for a spin yourself.

Get hands on

Even if you can’t drive a car at the show, you can put it through its stationary paces. Sit in the front and back seats. Which vehicle is the most comfortable? Which is a good fit for the size of your family?

Take a look at the buttons and dials on the instrument panel. Are they well-designed and intuitive? Pop the hatch or trunk and picture whether it could haul your average amount of cargo. These questions and their answers will help you determine if the car you’re considering fits your needs. Take photos and notes of features you liked on each car.

Explore new technology. The product specialists can give you tutorials on a range of topics, from integrating your smartphone to inputting an address in the navigation system to understanding the latest active safety features.