Lincoln’s Generosity Helps Me Like The Brand

Ford Motor Company’s Lincoln brand kindly stepped forward to pay for my first year of unlimited access to the New York Times today.

According to The Wall Street Journal, Connie Fontaine, U.S. marketing communications manager for Lincoln, said the company views the promotion as a unique opportunity to appeal to “thought leaders” in a younger-age bracket. I don’t know that I fit the description, but I do know what happened after receiving the unexpected but hoped for gift from Lincoln. I started considering driving a Lincoln for the first time.

Did you know that Lincoln sells a hybrid vehicle–the MKZ–that gets over 40 miles to the gallon in the city? I can’t really afford a new car right now, but I am interested in a test drive and I will consider Lincoln’s MKZ when the time comes to buy.

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

HighJive

Ha. David, I received the same offer and immediately hit the delete button. I don’t trust any free deal especially via email. Were you requested to hype Lincoln or were you really impressed?

http://adpulp.com David Burn

I did not get an email solicitation. Rather, I clicked on the banner ad that Lincoln presented to me on the Times website today. The banner, interestingly enough, appeared on an article about the mass exodus of people from DayTwah.

edinanmn

I clicked the offer and it didn’t go through. Now, customer service at the NY Times tells me I didn’t get the email. Lincoln’s campaign was poorly executed. Are you getting your free NY Times?

http://adpulp.com David Burn

I believe that I am getting it for free. I haven’t paid and haven’t been notified that I need to. Maybe Lincoln’s offer expired. Promotional offers typically do.

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