What is the Real Impact of Blogging? 25 Stats

Your company’s business blog is a fundamental part of your inbound marketing strategy and an important platform to share content with your customers. However, when you’re starting out with a business blog, it can be tempting to make it all about how great your company is, causing your prospects to lose interest fast.

If you follow an inbound approach and focus on meeting the needs of your buyer personas (scroll to the end of this article for more information), you’ll be well on your way to enjoying the full impact of blogging.

Did you know?

63% of marketers report that generating traffic and leads is their biggest marketing challenge, according to HubSpot's 2017 State of Inbound report.

[DOWNLOAD]

25 Stats on the Impact of Business Blogging

Did you also know that once you publish a blog post, it continues to work for your company? With the SEO and content strategy, your post can continue to rank in search engine results long after it's first published, continuing to drive traffic to your website and convert leads. You can also increase the life of your content by re-promoting and reusing old blogs.

Here are good reasons why blogging for business is well worth the effort.

Internet users in the U.S. spend 3X more time on blogs than they do on email. (Source: HubSpot)

B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)

69% of businesses attribute their lead generation success to blogging. (Source: HubSpot)

Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)

Businesses that blog get 126% morelead growth than businesses that do not blog. (Source: HubSpot)

The length of the average blog post is up 19%…about 1050 words. (Source: Orbit Media)

B2B companies that blogged 11+ times per month had almost 3X moretraffic than those blogging 0 - 1 times per month. (Source: Impact)

Buyer Personas: The Holy Grail of Blogging

The key to created ultra-targeted content is to first drill down your buyer personas. Buyer personas are based on your market research and real data about your ideal customers. Once you have your buyer personas established, you can better support their needs by addressing their pain points and answer their most important questions through your content.

Take advantage of our free template to create concrete and organized buyer personas.