Here are a few ideas that can help you market your fashion brand on social media.

Master Instagram Stories

When Snapchat launched back in 2011, it was seen as a serious threat to Instagram. By August 2016, it had 150 million users and was continuing to grow at a fast pace. However, same month, Instagram launched their “Stories” feature and things took a 180 turn.

Following the launch of Instagram Stories, Snapchat’s growth slowed by more than 80% and today, Instagram has a ton more users than Snapchat – 50 million more to be exact. And remember, Stories is barely over a year old at this point.

At this rate, more than half of active Instagram users will be using Stories by the end of the year. If you’re trying to connect with potential customers on Instagram, it’s definitely the right time to start using Stories to promote your brand. Invest in influencer marketing

Companies like Rolex and North Face have used social influencers to attract new customers and engage existing ones for a good reason. According to latest The State of Influencer Marketing report, a staggering 90% of marketing professionals who use influencer marketing believe it’s a successful strategy.

Companies that market their products more traditionally are currently struggling to market to younger consumers who generally ignore older marketing strategies. Consider this – according to latest research, Generation Z is now more valuable to most companies than millennials.

If you want to grab the attention of young shoppers, you have to plan your social media strategies accordingly. Influencers can create engagement and conversation about your products and consequently, increase your sales. Engage consumers with live streaming

Just a few years ago, live streaming was viewed as a mere gimmick, but today, it’s a mainstream part of social media. Both small companies and large corporations now use live streaming to instantly capture the attention of their followers.

Video by itself is great for engagement, but live streaming feels more exciting to users. It feels like an event, so a lot of people don’t have a problem clearing their schedules to watch a live video. This is even reflected in the statistics – live video generates 10X as many comments as standard video material. Tailor your brand message

The last thing we want to discuss here is how to maximize your social media efforts. You see, if you want to maintain a presence on a number of different social platforms, you have to understand that every platform has a different audience.

For instance, while Facebook has a reasonably balanced user-base, 60% of 50-60-year-olds use the network. The percentage seems a bit low when compared to 84% of 18-29-year-olds, however, when compared to less than 10% of Twitter users, we see why Facebook is perfect for this demographic.

Social media marketing isn’t OSFA, so you’ll have to do some homework before you start targeting certain demographics. If you feel like you don’t have enough experience to handle all of the data, you can easily hire a company to help you use social media analytics and get valuable insights about your customers. Final thoughts

The best thing about social media is that your followers don’t care about your marketing budget. All they want is something interesting to pop up on their Twitter, Facebook and Instagram feed.

When your average social media user sees a post with a story that awes them, they’ll share the story across their network. Essentially, every business, no matter how big or small it is, has a chance to go viral.

You just need to put a little thought and effort into your strategy, create some useful content and wait for your followers to start sharing. Even one viral success can be the growth trigger you’re waiting for.

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About The Author

Peter Minkoff is a men’s lifestyle writer at The Beard Mag and High Street Gent magazine from UK and AU. Beside writing he worked as a grooming consultant for many fashion events around AU.