Advice on Buying Gifts from Seneca

Seneca, De Beneficiis 1.11-12

“Let’s imagine what might be worth the greatest pleasure after it has been given—what would greet the recipient’s eye frequently and make him think of us whenever he sees it. Each time let us be wary not to send useless gifts, such as hunting implements to a woman or an old man, books to a simpleton or fishing nets to someone dedicated to literature. However, we should be equally mindful that, although we want to send welcome gifts, we do not send things which will reprove someone for a failing, such as sending wine to a drunk or medicine to a healthy man. For something which uncovers a fault in the recipient turns out to be an insult not a gift.

If the choice of the gift is our choice, we should think especially of things which will endure, that the gift may last as long as possible. For there are truly few people so grateful that they will think about what they have received when they do not see it. But memory revives for the ungrateful with the gift itself when it is in front of them and it will not allow them to be forgetful. And we should seek gifts which endure even more for the fact that we ought not to ever remind people: let the things themselves prompt a fading memory.

I will give silver which is sculpted rather than money and I give statues more freely than clothing or things which will deteriorate after brief use. Gratitude lasts among few longer than the objects themselves. Greater is the number among whom gifts remain in mind no longer than they are in use. So I, if it is possible, do not want my gift to be used up. Let it last, let it stick fast to my friend. Let it live alongside him.”