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For the remainder of this project, we must develop various applications including stationary and business card using visual elements that emerge from the new identity created for “Cité Femmes”.

As for the logo, pastel color overlays and curved elements were reused for all applications. To strengthen the visual image, we added a female model wearing the colors of “Cité Femme” to give a human personality to the committee. Moreover, adding the slogan “Women’s safety on campus … we’re watching out for! “adds a sense of security and solidarity for women on campus.

 copyright 2010

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For this project, we needed to design a new identity that would refresh the image of “Cité Femmes” the Women’s Health and Safety Committee of our college. This was the second competition of the semester with money prizes for the top three chosen by the Committee. Click here to see the design study for this logo.

The new identity below represents the different aspects of “Cité Femmes” : security, multiculturalism and women.

The woman aspect is shown on the logo by the silhouette of the woman’s face. This representation is easily identifiable and not implying any particular nationality.

Safety is shown by the simplest form of a house, a triangle atop a square with rounded corners. The house stands for protection, but also the openness and hospitality of this committee. It is implied that the house is the College and its infrastructure.

The various entanglements of colors show multiculturalism. It identifies these intercultural relations within the College. This identity can be used with or without color and with or without the superposition of different pieces that make up the house’s shape. To represent the woman, a sans serif typeface was chosen for the softness and the curves of its letters without losing combativeness of women expressed by the boldness of the font. The placement of the text is a virtual extension of the roof of the house and avoids cluttering the silhouette.

Finally, this modern and trendy identity clearly demonstrates the mission of “Cité Femmes”.