You can’t make one. It’s like trying to be ‘cool’, if you try, you just aren’t. Viral videos go viral because they’re genuine, funny (often unintentionally), and they’re not thinly veiled advertisements.

However, ad agencies everywhere seem to fleece corporations out of millions if not billions of dollars each year producing ‘viral videos’, which in the long run are just three-minute commercials that cheapen the celebrities that appear in them and contribute to the growing amount of post-viral garbage that collects on Youtube.

Smartwater released this tired attempt:

Ultimately it takes a bunch of has-been viral video stars and whores them out for overpriced luxury water. Which isn’t particularly viral when you think about it.

Personally, the only funny part is when they all agree to call the video the Jennifer Aniston Sex Tape, because I’m sure if they did it would have worked. See, that’s viral video thinking right there. Pique people’s interest and then give them the ol’ switcheroo. It’s like getting Rick-Rolled, but instead of getting a good laugh that you fell for it, you just feel empty and kind of dirty.

The vision of Charge of the Light Brigade is truly a focused one. Even the most reluctant of listeners will agree; with The Defiant Ones, this is a band that certainly cannot be stopped.

The debut LP from Charge of the Light Brigade combines intense, punk-influenced melodies with an irresistible pop sensibility yet there are no tracks that pander; instead, this collection of thirteen tracks has a vision that will leave listeners helpless.

Guitarist/songwriter Luke Sneyd has long been a fixture on the Toronto scene, originally as the guitarist for electro-rock act Mountain Mama. Two solo releases included an early demo of his track ‘The Prisoner’ that was a finalist in the Unisong International Songwriting Contest, and the video won him a Top 5 spot in the Great Canadian Band Challenge, competing for a deal with Universal Canada. And now, with new songs and new collaborators, The Defiant Ones is an honest and earnest culmination of five years of work.

Strong themes of doomed heroism and the terminal tick of relationships gone awry abound here. They’re heard in the resilient sprawl of ‘Fastest of The Losers’, the furious early 90’s punk stomp of ‘Charge!!’ and finally, a moody but ultimately fulfilling cover of ‘Atlantic City,’ which serves as the album’s closer. Each track drives its way into your subconscious with alarming and altogether defiant grace. It’s an honest approach that fuels the entire record. Candid emotions are abundant in every song.