Top Unified Solutions: Multi-channel
What can happen when a multi-channel e-commerce operations fails to take a unified ecommerce approach

What’s happening today

The unified ecommerce world is evolving faster than some experts had anticipated. At GoECart we had our eyes fixed firmly on the horizon; as we built a solution that met today’s needs, we also engineered solutions that would meet the needs of tomorrow. While the first ecommerce sites focused on front end sales, marketing, merchandising and customer experience, forward-looking multi-channel ecommerce solution providers improved back office functions in optimization of fulfillment, shipping, logistics and customer service. SMBs that prepared for unified ecommerce are doing fine; however, some are struggling along with legacy solutions and patch worked siloed applications that just don’t work as well as a multi-channel commerce software solution can.

What’s happening to those companies without multi-channel commerce software

Many businesses have separate applications for inventory management, ecommerce, email and social media marketing and on and on. These tools, point solutions or applications attempt to work together by sharing data; each siloed application contributes to the overall performance of the patch worked system as a whole. However, if even one of the disparate point solutions or applications is imperfect or ineffective, the overall system suffers as a result, leading to bad customer experiences and eventual negative impact on sales and revenues.

“A chain is only as strong as its weakest link” is an apt metaphor when considering the issues involved with sharing data across siloed applications. Siloed data (ranging from revenues figures to attribution to shipping and more) is a barrier to gaining business insights as well a roadblock to a consistent customer experience. To transform into an effective omnichannel business and conduct successful unified ecommerce, you need to break down the data silos.