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Company supports adventurer Khoo Swee Chiow’s attempt at conquering both the highest peak and third-highest peaks in succession – if accomplished, this would be a record first

Prudential Singapore Everest Expedition 2013 is in line with Company’s philosophy of embodying the spirit of achievement and having the willpower to overcome challenges

Fundraising activity held in conjunction with the expedition will raise money for Make-A-Wish Foundation Singapore

Singapore, 1 April, 2013 – Prudential Assurance Company Singapore (Pte) Limited (“Prudential Singapore”), one of Singapore’s leading life insurers is the title sponsor for adventurer Khoo Swee Chiow’s upcoming expedition to the peaks of Mount Everest and Mount Kanchenjunga, named the Prudential Singapore Everest Expedition 2013. If all goes according to plan, the expedition, which starts on 11 April 2013, will be the first time that both the highest and the third-highest peaks in the world are successively climbed.

Mount Everest stands at 8,848 metres high, while Kanchenjunga at 8,586 metres is also the second highest peak in the Himalayas. To date, around 3700 people have reached the peak of Mount Everest while 283 climbers have reached the summit of Mount Kanchenjunga. This year is also significant as it marks the 60th anniversary of the first ascent up Mount Everest.

On top of the sponsorship, Prudential Singapore is also organising a fund-raising activity to benefit Make-A-Wish Foundation Singapore. Staff and members of the company’s agency force can pledge $10 for every 3000 metres covered in Khoo’s ascent up Mount Everest. If all goes as planned and Khoo reaches the summit, each staff/agency force member who pledges to donate will make a total contribution of $30 each. The company will then match the total amount raised and the total proceeds will go to Make-A-Wish Foundation Singapore.

“Prudential Singapore is supportive of individuals who aspire to great goals and who are willing to take on new and exciting challenges. Khoo Swee Chiow is an inspiration to us all with his strength of character, positive attitude and will to succeed. We applaud him for embarking on this new adventure. Not only does he have the mental and physical abilities to be successful in such a gruelling challenge, he also embodies the passion and spirit that will take him all the way. This is something that we truly value at Prudential Singapore.” said Tomas Urbanec, Chief Executive Officer of Prudential Singapore.

“We are also pleased that we can support Make-A-Wish Foundation Singapore with this. Prudential Singapore always endeavours to give back to society where possible and this activity offers an opportunity to do so. The fund-raising activities around this expedition will enable us to help the Foundation fulfil the dreams of children who have debilitating medical conditions,” added Mr Urbanec.

Khoo Swee Chiow first made a name for himself as a member of Singapore’s first-ever Mount Everest expedition in 1998. Since then he has reached the summit of the highest peak twice more and accomplished a long host of other challenging feats such as being the leader of Singapore’s first Antarctica expedition. He was also the first South East Asian and the fourth person in the world to complete"The Adventure Grand Slam," that is, the South Pole, the North Pole and the Seven Summits.

“Having succeeded in reaching the world’s two highest peaks, naturally, Kanchenjunga, the third highest, is my next goal. To combine it with Everest back-to-back is like a dream project. It will require a lot of planning, endurance, patience and luck for me to succeed safely. I am very excited to have another opportunity to test my limit especially on Himalaya’s two highest peaks. I want to thank Prudential and other sponsors for their support in making this a reality,” says Mr Khoo.

Prudential Singapore, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the leading life insurance companies in Singapore. We are one of the market-leaders in investment-linked plans with over S$8.2 billion funds, managed by PRULink funds (as at 31 December 2012). With a rich history that has spanned more than 80 years, Prudential Singapore now has a dedicated team of approximately 3,400 financial consultants and over 700 employees. We are committed to serving the needs of more than 740,000 policyholders with over 1.8 million policies.

Prudential Singapore was the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year in 2000. We were also presented with the Gold Award in the Reader’s Digest Trusted Brands awards for five consecutive years from 2007 to 2011. In 2009, we received the May Day Model Partnership Award. In 2010, Prudential Singapore was one of the top insurers in Singapore in the Customer Satisfaction Index, a national barometer that tracks 104 companies from eight different sectors. The Company was also awarded the People Developer Award in 2012 by SPRING Singapore for the Company’s staff training and development program.

About Make-A-Wish Foundation Singapore

Make-A-Wish Foundation Singapore was launched in April 2003 with one simple mission - ‘We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.’

It is the foundation’s goal to grant a wish to every medically eligible child in Singapore. Working towards that are over 200 volunteers, 12 board members and 6 staff. The combined efforts, coupled with the support of their generous and much-valued sponsors and supporters bring them closer to that goal every day. Since the foundation’s inception, over 850 wishes have been granted. Due to their IPC status, the Foundation’s funds are used solely for Singaporeans or children permanently residing (PR) in Singapore. With an average of 10 new referrals each month, the organisation is constantly seeking to raise more funds to meet their goal of reaching every medically eligible child in Singapore. As a member of the NCSS, the organisation adheres to their fundraising guidelines.