How Ben1 started their logo design journey

Company name

ChangeFace

Overview

Change Face is a company that has acquired the exclusive use of a facial insertion technology. The technology allows end users of the technology to upload a picture of themselves (or anyone) and the software will recognize the picture and digitally ‘stitch’ the face onto that of an actor in any video. In essence “changing the face” of the actor.

Change face not only meaning to literally swap a face but to revolutionize and be a disruptive marketing tool in media and entertainment!

Tell us a bit about who you are and the people you reach

Our target audience is primarily men and woman over the age of 18 who enjoy interacting with video on the internet. Not just consuming video, but actually interacting. Examples are Elf Yourself, Avatar Yourself, etc.

We want our audience to appreciate our brand for its unique features and the inherent fun that using the technology will create. We want our audience to trust our technology to be the best and most innovative in entertainment and that they would want to share their experience with their social graph.

Requirements

Logo should be easy to read have a minimum of one play on the words (adding a face into the lettering of change face. The g or f could be the silhouette of a face)

Don't take this litterally, but a "Rapper with a giant shiny blingged out diamond watch mixed with a girl in a hot pink tutu that likes modern furniture, sparkles, balloons, toys and plastic. "

"Hot, sexy ,playful, fun" Logo

Some Color palette - Black and Gold, Diamonds and Silver, HOT Pink

Could try making change in a normal font and face italicized as well as normal and bold options. Could stack the type for another version. Font suggestions: Chalet family, house gothic, avenir, interstate, vonnes.

No - Nos: Too many fonts in logo, to many plays on words, overly complex, thick weighted fonts, cartoony or humorous fonts.

See attached files for client provided logo references: I think the logo should be simple with a light weight sans serif font. These are some references