How Bad Online Marketing Is Like a Home Service Job Gone Wrong

As a plumber, contractor, landscaper, or other type of home service professional,
what happens when you show up to a job unprepared? The job ends up being
a total failure—a complete disaster. The same applies to your online
marketing for your home service business. If you don’t go in with
the right plans, resources, and mentality to get the job done, you’ll
end up with double the work and little to show for it.

Are you wondering why your digital marketing plan is failing? Just like
with a home service job gone wrong, it could be due to one or more of
these reasons…

The job is poorly planned.

There is a famous quote that says, “If you fail to plan, you are
planning to fail.” Just like you shouldn’t show up to a construction
job without the floor plans and expect it to go well, you shouldn’t
launch a marketing campaign without a solid strategy in place. You should
do your research and figure out who your target customers, where they
are located, what their needs are, how and when they use the Internet,
and what search terms they are using to find businesses such as your online.
This will help to you know which digital mediums will work best for marketing
your business and what approach you should take.

You’re using the wrong tools.

You can’t use just any tools to get the job done—you need the
right tools. It’s important to ensure that you are taking advantage of
all the Internet marketing strategies that could be bringing you more
business. Have a website? That’s great—but are you running
digital marketing campaigns to drive traffic to your site? And if you
are running those campaigns, are you using the right keywords and geographic
targeting? If you’re on social media, you’re heading in the
right direction. But are you on the right social platforms—the ones
your target customers are using? It’s important to evaluate which
online strategies and tools make the most sense for your business.

You have an underqualified crew.

Having a team that is not properly qualified to carry out the work is just
as bad as not having a team at all. You should have knowledgeable and
experienced professionals on your side to ensure that you’re using
the most effective online marketing strategies for reaching the right
audience with the right message at the right time.

For the best results, work with online marketing specialists who have a
proven track record and who know both their industry and yours. Here at
Scorpion, our Google AdWords-certified marketing experts have helped numerous
home service businesses across North America get more jobs from the Internet.

You’re using cheap materials.

In a home service job, the quality of your materials can make or break
your project. Yes, it’s great to save money, but if you skimp out
too much, you’ll end up with shoddy results that don’t do
anyone good in the end. The same holds true with online marketing—you
have to invest money to make money.

Let’s use pay-per-click (PPC) advertising as an example. Yes, you
have the additional costs of running ads in search engines, but you can
easily make that money back by targeting online users who are actually
searching for services such as yours (making them more likely to click
on your website and call your business). Google ads are the new Yellow
Pages, but they are far more effective due to the fact that they allow
you to target potential customers. With the right level of investment
and the most effective of digital strategies in place, you can get the
jobs rolling in and your marketing efforts paying for themselves —and
with a profit, too!

It’s time to step up your Internet marketing so you can successfully
grow your business. Not sure where to start? Download our free online
marketing guide for home service businesses.

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About the Author

Brandon has over decade of experience in legal and healthcare sales and marketing. He is dedicated to helping companies succeed by connecting them with expertly tailored marketing packages that meet their specific needs. His mission is to always go above and beyond the client’s expectations.
Brandon is an avid 49ers and Dodgers fan and a lifelong motorcycle rider. When he is not working, he enjoys coaching his kids' baseball teams, camping, hunting, fishing, and winning softball championships for Scorpion.