Virtual events can be a highly effective tool for generating sales leads (if done right!). I’ve assembled a few relevant and timely resources related to virtual event lead generation.

Lead Generation & Virtual Events @ Virtual Edge Summit

I gave a presentation at Virtual Edge Summit 2011 titled “Lead Gen and Nurturing with Virtual Events“. I was joined by Tom Donoghue (Enterprise Developer News) and Craig Rosenberg (FOCUS). In the session, we covered:

How to generate leads (promotional tactics)

How to engage with leads during the virtual event

How to qualify and follow up with leads after the virtual event

I’ve included my portion of the presentation – which focused on 5 Tips for engaging with your audience at a virtual event.

Fork In The Road Blog on Virtual Event “Selling”

I spoke to Michelle Bruno (@michellebruno) about my 5-Step Plan for exhibiting at virtual events:

I spoke to Michelle Davidson, Editor at RainToday.com, about lead generation and virtual events. I call it accelerated (online) lead generation, since you can generate leads, while engaging with them in real-time. You can listen to the recording – or download it – on the RainToday podcast page.

Conclusion

I’d love to hear about the gaps in the market – if you’re interested in generating leads with virtual events, what questions have not yet been answered for you?

In the second half of 2010, the term “gamification” became bi-polar: you either loved it or hated it. People on the “love” side see it as the future of engagement and marketing. People on the “hate” side see it as a gimmick.

Gabe provides his thoughts in an article at Huffington Post. While the term is effective in capturing the essence, it’s not perfect. As a result, “gamification” will be used less and less in 2011. In its place will be a set of new terms, based on its specific applications (e.g. game-based marketing, game-based social initiatives, etc.).

A Sub-Industry Develops

This is more an observation, rather than a prediction (since it’s already happening): an industry has developed around “gamification”. When folks convene for a conference or summit, that’s my measuring stick to tell me that an industry is emerging. In the virtual events space, that happened in 2009 with the Virtual Edge Summit (which, by the way, has its third annual conference, also in January 2011).

If you look at the sponsor and speaker lists for this event, you’ll see a number of start-ups who built their business around gamification. In 2011, we’ll see some “bubble like” behavior (perhaps we’re already seeing it now), where entrepreneurs look to build the next great gamification companies. In the second half of 2011, however, the bubble settles and the early winners emerge.

Jane McGonigal of Palo Alto-based Institute for the Future once said, “Any time I consider a new project, I ask myself, is this pushing the state of gaming toward Nobel Prizes? If it’s not, then it’s not doing anything important enough to spend my time.” (source: Salon.com article from 2007).

In 2011, we’ll see game mechanics applied increasingly to the “greater good” – initiatives that can change the world.

Armchair Revolutionary is a great example – consider one of their slogans, “shape the future by playing a game”. In 2011, lots of “revolutionaries” emerge to rally those who can, to provide help to those in need.

Game Mechanics Go Mainstream – But Consumers Don’t Know It

Game mechanics are going mainstream, but the typical user won’t know that they’re participating in them. They simply know that they’re engaging in enjoyable activities (side note: there will be similar growth in Foursquare, Gowalla, etc., but users, of course, won’t know that they’re using “location based services”).

For example, Universal Studios announced successful sales of their “Despicable Me” DVD – their press release attributes some of the success to a “Minions Madness” promotion, “a points-based reward and social media program spotlighting the film’s beloved mischief-makers, the Minions.” This promotion was powered by Bunchball, a game mechanics start-up.

Bunchball (and related companies) has built a nice client list of broadcast networks, cable networks and film studios. In 2011, additional media outlets come on board. Game mechanics go more and more mainstream, even though the typical mainstream user doesn’t know it. Watch out in 2012, however, as consumer-based game mechanics suffer some fatigue (as consumers then see “much too much” of it).

Google adopts game mechanics as a means for bridging their search business and social services (e.g. adding game mechanics to Google Me). Others who add game mechanics include Netflix, eBay and Groupon. Of course, it’s natural to expect that more and more virtual event experiences will add game mechanics, too.

Conclusion

2010 has been an interesting year for gamification. 2011 will kick off with an industry event and where we go from there will be exciting to watch. I’ll check back mid-year with a report card on these predictions. Here’s hoping I attain the “crystal ball badge”.