Outside In with Charles Trevailhttps://cspace.com/thinking/podcast/
Thu, 28 May 2020 02:18:36 +0000Thu, 28 May 2020 02:18:36 +000060enAll rights reservedfeeds@soundcloud.com (SoundCloud Feeds)Outside In explores how consumers are changing and how companies are changing with them. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.Outside In explores how consumers are changing an…Outside In with Charles Trevailmarketing@cspace.comC Spacenohttp://i1.sndcdn.com/avatars-000423729585-xl4d59-original.jpgOutside In with Charles Trevailhttps://cspace.com/thinking/podcast/
tag:soundcloud,2010:tracks/829498120Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of UsThu, 28 May 2020 02:18:36 +0000https://soundcloud.com/cspaceglobal/nicholas-thompson-editor-in-chief-wired-the-big-questions-ahead-of-us
00:27:27C SpacenoNicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment.
Listen to this podcast episode to learn:
• Reasons to feel optimistic about our future (and challenges that will need to be solved)
• People’s perceptions of and attitudes towards Big Tech during this crisis
• The perilous state of data privacy when our health is on the line
• Are we experiencing a “work from home bubble” and overestimating the value of remote work?
• Whether the environmental movement may lose momentum in the years ahead
• How technologies like AI and blockchain may help build stronger governments and smarter policy
• Why coronavirus has been bad for (poorly run) democracies
For more info: www.nickthompson.comNicholas Thompson once wrote that WIRED’s purview…Nicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment.
Listen to this podcast episode to learn:
• Reasons to feel optimistic about our future (and challenges that will need to be solved)
• People’s perceptions of and attitudes towards Big Tech during this crisis
• The perilous state of data privacy when our health is on the line
• Are we experiencing a “work from home bubble” and overestimating the value of remote work?
• Whether the environmental movement may lose momentum in the years ahead
• How technologies like AI and blockchain may help build stronger governments and smarter policy
• Why coronavirus has been bad for (poorly run) democracies
For more info: www.nickthompson.comtag:soundcloud,2010:tracks/783336616Mathew Sweezey: Contextual Marketing in an Infinite Media WorldThu, 26 Mar 2020 05:00:30 +0000https://soundcloud.com/cspaceglobal/mathew-sweezey-contextual-marketing-in-an-infinite-media-world
00:22:05C SpacenoMathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers to play by new rules. Matt joins the podcast to talk about his new book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and why brands can no longer simply force messaging into the marketplace and expect that will be enough to persuade people to buy. Instead, brands must now market with context in mind and co-create with the very people who create and consume.
Listen to this podcast episode to learn:
• What is contextual marketing and how does it differ from what has worked in the past?
• How brands have shifted to a new business model of “market, sell, build, market”
• Mercedes vs. Tesla: two starkly different approaches to marketing
• How high-performing brands like Oreo have co-created with the marketplace to establish demand for new products before they launch
• How LEGO designed around the context of people’s holiday shopping pains in order to boost online sales
• The downside of A/B testing
• How companies like Room and Board use AI to create “headless commerce”
• What’s next in marketing as AI, video, and voice take center stage
For more information: mathewsweezey.comMathew Sweezey is a marketing futurist for Salesf…Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers to play by new rules. Matt joins the podcast to talk about his new book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and why brands can no longer simply force messaging into the marketplace and expect that will be enough to persuade people to buy. Instead, brands must now market with context in mind and co-create with the very people who create and consume.
Listen to this podcast episode to learn:
• What is contextual marketing and how does it differ from what has worked in the past?
• How brands have shifted to a new business model of “market, sell, build, market”
• Mercedes vs. Tesla: two starkly different approaches to marketing
• How high-performing brands like Oreo have co-created with the marketplace to establish demand for new products before they launch
• How LEGO designed around the context of people’s holiday shopping pains in order to boost online sales
• The downside of A/B testing
• How companies like Room and Board use AI to create “headless commerce”
• What’s next in marketing as AI, video, and voice take center stage
For more information: mathewsweezey.comtag:soundcloud,2010:tracks/774120307Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury ExperienceWed, 11 Mar 2020 05:29:38 +0000https://soundcloud.com/cspaceglobal/bill-walshe-ceo-viceroy-hotel-group-what-guests-want-from-a-luxury-experience
00:22:59C SpacenoIn luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest experience that’s both consistent and one-of-a-kind. Bill Walshe, CEO at Viceroy Hotel Group, says that consistency shouldn’t stifle the things that guests remember: spontaneity, authenticity, individuality, and creativity. He calls his philosophy “consistent individuality.” Viceroy Hotel Group maintains 15 properties around the world, from St. Lucia to Los Cabos to Beverly Hills and beyond, with another 8 soon to enter the brand’s portfolio. Each maintains its own distinct sense of location and destination while also sharing Viceroy’s brand essence. Walshe joins the podcast to give his take on what luxury means in the service industry today, and how Viceroy designs its experience around changing guest preferences, new technologies, brand partnerships, and shared values.
Listen to this podcast episode to learn:
• Why hotels aren’t just service providers; they’re content providers with Instagrammable moments in mind
• From celebrity chefs to spin studios, how the right brand partnerships and alliances add value to the guest experience and future-proof the business
• Why guests want to stay at hotels where they feel they're making a positive impact on the world through a “contribution without compromise”
• Why Viceroy decided to open the first-ever hotel designed around celebrating female achievement and empowerment (Hotel Zena in Washington, DC)
• Is luxury’s assumed exclusivity a “historically passé” notion?In luxury, “cookie cutter” doesn’t cut it. And fo…In luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest experience that’s both consistent and one-of-a-kind. Bill Walshe, CEO at Viceroy Hotel Group, says that consistency shouldn’t stifle the things that guests remember: spontaneity, authenticity, individuality, and creativity. He calls his philosophy “consistent individuality.” Viceroy Hotel Group maintains 15 properties around the world, from St. Lucia to Los Cabos to Beverly Hills and beyond, with another 8 soon to enter the brand’s portfolio. Each maintains its own distinct sense of location and destination while also sharing Viceroy’s brand essence. Walshe joins the podcast to give his take on what luxury means in the service industry today, and how Viceroy designs its experience around changing guest preferences, new technologies, brand partnerships, and shared values.
Listen to this podcast episode to learn:
• Why hotels aren’t just service providers; they’re content providers with Instagrammable moments in mind
• From celebrity chefs to spin studios, how the right brand partnerships and alliances add value to the guest experience and future-proof the business
• Why guests want to stay at hotels where they feel they're making a positive impact on the world through a “contribution without compromise”
• Why Viceroy decided to open the first-ever hotel designed around celebrating female achievement and empowerment (Hotel Zena in Washington, DC)
• Is luxury’s assumed exclusivity a “historically passé” notion?tag:soundcloud,2010:tracks/766921057Amy Edmondson: Creating Psychological Safety at WorkWed, 26 Feb 2020 16:59:33 +0000https://soundcloud.com/cspaceglobal/amy-edmondson-creating-psychological-safety-at-work
00:27:55C SpacenoWhen Google embarked on an extensive study to understand what makes for a high-performing team, it was Amy Edmondson’s research on “psychological safety” that became the foundation of the company’s findings. Edmondson, a Harvard Business School professor and organizational behavior expert, joins the podcast to talk about her latest book, The Fearless Organization. She says that “psychological safety describes a climate at work where one believes that you can freely speak up with any idea, concern, question, even mistakes.” It’s “a sense of permission for candor.” She explains the benefits of creating psychological safety in the workplace and why it’s essential for learning, innovation, and growth in the knowledge economy.
Listen to this podcast episode to learn:
• Do better teams make fewer mistakes, or are they more willing to talk about them?
• Why “problems are gems” and how leaders can use mistakes to improve performance
• Why customer truths don’t always tend to make it up the corporate hierarchy
• Differences between the “comfort zone” and the “anxiety zone” at work, and why the latter is more dangerous
• Misconceptions about what psychological safety is (and what it isn’t)
• Actions we can all take to create greater psychological safety at work and in our personal livesWhen Google embarked on an extensive study to und…When Google embarked on an extensive study to understand what makes for a high-performing team, it was Amy Edmondson’s research on “psychological safety” that became the foundation of the company’s findings. Edmondson, a Harvard Business School professor and organizational behavior expert, joins the podcast to talk about her latest book, The Fearless Organization. She says that “psychological safety describes a climate at work where one believes that you can freely speak up with any idea, concern, question, even mistakes.” It’s “a sense of permission for candor.” She explains the benefits of creating psychological safety in the workplace and why it’s essential for learning, innovation, and growth in the knowledge economy.
Listen to this podcast episode to learn:
• Do better teams make fewer mistakes, or are they more willing to talk about them?
• Why “problems are gems” and how leaders can use mistakes to improve performance
• Why customer truths don’t always tend to make it up the corporate hierarchy
• Differences between the “comfort zone” and the “anxiety zone” at work, and why the latter is more dangerous
• Misconceptions about what psychological safety is (and what it isn’t)
• Actions we can all take to create greater psychological safety at work and in our personal livestag:soundcloud,2010:tracks/754897969Steve Blank: Rethinking the Lean Startup (And What Comes Next)Tue, 04 Feb 2020 13:48:21 +0000https://soundcloud.com/cspaceglobal/steve-blank-rethinking-the-lean-startup-and-what-comes-next
00:27:33C SpacenoIn 2013, Steve Blank, adjunct professor at Stanford University, and one of three co-founders of the Lean Startup Movement, wrote a front-cover article for Harvard Business Review entitled, “Why the Lean Start-Up Changes Everything.” It was a call to action for large companies to embrace the lean startup methodology of innovation. But after spending the past seven years working with large companies, Blank now believes his initial thesis was wrong. Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation. Blank joins the podcast to talk about his next big idea for business: the Innovation Doctrine. He describes the fundamental changes large organizations need to make to their thinking, leadership, and structure to innovate faster than competitors and the perpetual disruption happening around them.
Listen to this podcast episode to learn:
• The core differences between startups and big companies
• The origins of the Customer Development Method and a brief overview of the Lean Startup Movement
• The key aspects of the Innovation Doctrine and how it aligns with current business methodologies
• Why companies need rule books to draw innovation from the “frozen middle”
• Why a dysfunctional upbringing can be an asset for entrepreneurs or anyone operating in a chaotic environment
• Life and work lessons Steve learned from serving in the Vietnam WarIn 2013, Steve Blank, adjunct professor at Stanfo…In 2013, Steve Blank, adjunct professor at Stanford University, and one of three co-founders of the Lean Startup Movement, wrote a front-cover article for Harvard Business Review entitled, “Why the Lean Start-Up Changes Everything.” It was a call to action for large companies to embrace the lean startup methodology of innovation. But after spending the past seven years working with large companies, Blank now believes his initial thesis was wrong. Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation. Blank joins the podcast to talk about his next big idea for business: the Innovation Doctrine. He describes the fundamental changes large organizations need to make to their thinking, leadership, and structure to innovate faster than competitors and the perpetual disruption happening around them.
Listen to this podcast episode to learn:
• The core differences between startups and big companies
• The origins of the Customer Development Method and a brief overview of the Lean Startup Movement
• The key aspects of the Innovation Doctrine and how it aligns with current business methodologies
• Why companies need rule books to draw innovation from the “frozen middle”
• Why a dysfunctional upbringing can be an asset for entrepreneurs or anyone operating in a chaotic environment
• Life and work lessons Steve learned from serving in the Vietnam Wartag:soundcloud,2010:tracks/747718273Jason Robins, CEO, DraftKings: Betting on a New MarketWed, 22 Jan 2020 20:00:30 +0000https://soundcloud.com/cspaceglobal/jason-robins-ceo-draftkings-betting-on-a-new-market
00:17:35C SpacenoThe demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports betting is legal. That all changed on May 14, 2018, when the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting in the United States – as long as a state government allows for it. The removal of regulations have opened up a new market (and created a huge opportunity) for online gaming companies like DraftKings. Jason Robins, CEO of DraftKings, joins the podcast to talk about the evolution of his company and why a deep understanding of customers is the key to leading in the new era of legalized sports betting.
Listen to this podcast episode to learn:
• How DraftKings is managing its transformation from a daily fantasy sports provider to a sports betting and online gaming company
• How the culture, regulations, and attitudes around sports betting have changed in the United States
• Why the most impactful insights emerge from a combination of listening to customers and data analysis
• How legalizing a market that was once in the shadows helps create more transparency and responsible practices
• The business value of “not being fully prepared,” and why entrepreneurs should expect to waste their first marketing dollars
• What lies ahead for DraftKings and the industryThe demand for sports betting has existed for dec…The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports betting is legal. That all changed on May 14, 2018, when the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting in the United States – as long as a state government allows for it. The removal of regulations have opened up a new market (and created a huge opportunity) for online gaming companies like DraftKings. Jason Robins, CEO of DraftKings, joins the podcast to talk about the evolution of his company and why a deep understanding of customers is the key to leading in the new era of legalized sports betting.
Listen to this podcast episode to learn:
• How DraftKings is managing its transformation from a daily fantasy sports provider to a sports betting and online gaming company
• How the culture, regulations, and attitudes around sports betting have changed in the United States
• Why the most impactful insights emerge from a combination of listening to customers and data analysis
• How legalizing a market that was once in the shadows helps create more transparency and responsible practices
• The business value of “not being fully prepared,” and why entrepreneurs should expect to waste their first marketing dollars
• What lies ahead for DraftKings and the industrytag:soundcloud,2010:tracks/743691316Eric Allison, Uber Elevate: Flying Taxis and the Future of MobilityWed, 15 Jan 2020 04:37:31 +0000https://soundcloud.com/cspaceglobal/eric-allison-uber-elevate-flying-taxis-and-the-future-of-mobility
00:20:08C SpacenoOur cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But flying cars have always been a sci-fi fantasy, not a reality. That may be changing sooner than we realize. At CES 2020, Uber and Hyundai announced the first air taxi, the all-electric S-A1. According to Eric Allison, Head of Uber Elevate, this is just the beginning. He joins the podcast to talk about the vision of Uber Elevate, how Uber is integrating air travel into our end-to-end mobility experience, and using partners, data, and people to make flying taxis a reality.
Listen to this podcast episode to learn:
• How Uber is working to build the “operating system for cities” through partnership-driven strategy and a deep understanding of urban mobility
• How both human insight and data analysis are informing the design, operation, and “inside out” passenger experience
• Why local community engagement is so important to understanding and addressing the concerns of those affected (e.g., citizens, policy makers, and governments)
• How Uber Copter and VR simulations have served as a rich testing ground for passenger feedback
• The environmental, safety, and consumer cost challenges -- and how is Uber addressing them
• When will we really be able to hop in an air taxi?Our cultural obsession with flying cars has been …Our cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But flying cars have always been a sci-fi fantasy, not a reality. That may be changing sooner than we realize. At CES 2020, Uber and Hyundai announced the first air taxi, the all-electric S-A1. According to Eric Allison, Head of Uber Elevate, this is just the beginning. He joins the podcast to talk about the vision of Uber Elevate, how Uber is integrating air travel into our end-to-end mobility experience, and using partners, data, and people to make flying taxis a reality.
Listen to this podcast episode to learn:
• How Uber is working to build the “operating system for cities” through partnership-driven strategy and a deep understanding of urban mobility
• How both human insight and data analysis are informing the design, operation, and “inside out” passenger experience
• Why local community engagement is so important to understanding and addressing the concerns of those affected (e.g., citizens, policy makers, and governments)
• How Uber Copter and VR simulations have served as a rich testing ground for passenger feedback
• The environmental, safety, and consumer cost challenges -- and how is Uber addressing them
• When will we really be able to hop in an air taxi?tag:soundcloud,2010:tracks/730639009Bernie Banks: Leadership is InfluenceThu, 19 Dec 2019 04:54:24 +0000https://soundcloud.com/cspaceglobal/bernie-banks-leadership-is-influence
00:24:32C SpacenoLeadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership Development and a Clinical Professor of Management at the Kellogg School of Management at Northwestern University. He served as a U.S. Army Officer for more than 30 years, retiring from the Army as a Brigadier General in 2016 after having successfully led West Point’s Department of Behavioral Sciences & Leadership. Banks joins the podcast to explain his eight core leadership principles and draws parallels between effective leadership in the military and in business.
Listen to this podcast episode to learn:
• Why leaders can’t default to exerting formal authority and a “do it because I said so” approach
• Why leadership is about establishing credibility, building empathy, earning trust, and aligning interests
• The West Point Honor Code and what business could gain from following it
• Charisma doesn’t guarantee great leadership (though, it can help)
• Reasons why we distrust our leaders the decline in trust in institutions and our growing distrust in leadership
• Why companies should accept that different leaders may be required at different phases of an organization’s growth
• Why disciplined execution is perhaps the most important leadership principle of allLeadership is not a role. It’s a process. A proce…Leadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership Development and a Clinical Professor of Management at the Kellogg School of Management at Northwestern University. He served as a U.S. Army Officer for more than 30 years, retiring from the Army as a Brigadier General in 2016 after having successfully led West Point’s Department of Behavioral Sciences & Leadership. Banks joins the podcast to explain his eight core leadership principles and draws parallels between effective leadership in the military and in business.
Listen to this podcast episode to learn:
• Why leaders can’t default to exerting formal authority and a “do it because I said so” approach
• Why leadership is about establishing credibility, building empathy, earning trust, and aligning interests
• The West Point Honor Code and what business could gain from following it
• Charisma doesn’t guarantee great leadership (though, it can help)
• Reasons why we distrust our leaders the decline in trust in institutions and our growing distrust in leadership
• Why companies should accept that different leaders may be required at different phases of an organization’s growth
• Why disciplined execution is perhaps the most important leadership principle of alltag:soundcloud,2010:tracks/721334470David Weinberger: The Upside of ChaosMon, 02 Dec 2019 05:00:33 +0000https://soundcloud.com/cspaceglobal/david-weinberger-the-upside-of-chaos
00:24:29C SpacenoThe Cluetrain Manifesto, published at the turn of 21st century, was one of the most prophetic and important books written about the internet. It was a call to arms -- and a warning for businesses -- that the internet is a place where human beings want to connect with one another, not be marketed to. One of the co-authors of the Manifesto, David Weinberger, is now a senior researcher at Harvard’s Berkman Klein Center for Internet & Society. His most recent book is Everyday Chaos. He joins the podcast to talk about machine learning and how it helps us make better predictions and why it reveals how profoundly complex and chaotic our world is.
Listen to this episode to learn:
• What the Cluetrain Manifesto got right -- and wrong -- about the internet, 20 years on
• What machine learning is and how it’s a radically new way of thinking about how the world works and our place in it
• The danger of algorithmic bias when left unchecked
• Why making decisions without knowing “why” is actually a good thing
• The benefits of following a “Minimum Viable Strategy” and using “unanticipation” to navigate and capitalize on uncertainty
• Why Milton Friedman gave cover to the worst impulses of business (and the hope that the Business Roundtable will give cover to the far better ones)
For more information: www.everydaychaosbook.comThe Cluetrain Manifesto, published at the turn of…The Cluetrain Manifesto, published at the turn of 21st century, was one of the most prophetic and important books written about the internet. It was a call to arms -- and a warning for businesses -- that the internet is a place where human beings want to connect with one another, not be marketed to. One of the co-authors of the Manifesto, David Weinberger, is now a senior researcher at Harvard’s Berkman Klein Center for Internet & Society. His most recent book is Everyday Chaos. He joins the podcast to talk about machine learning and how it helps us make better predictions and why it reveals how profoundly complex and chaotic our world is.
Listen to this episode to learn:
• What the Cluetrain Manifesto got right -- and wrong -- about the internet, 20 years on
• What machine learning is and how it’s a radically new way of thinking about how the world works and our place in it
• The danger of algorithmic bias when left unchecked
• Why making decisions without knowing “why” is actually a good thing
• The benefits of following a “Minimum Viable Strategy” and using “unanticipation” to navigate and capitalize on uncertainty
• Why Milton Friedman gave cover to the worst impulses of business (and the hope that the Business Roundtable will give cover to the far better ones)
For more information: www.everydaychaosbook.comtag:soundcloud,2010:tracks/707976148Thomas Buberl, CEO, AXA: Responding to Risks in a Volatile WorldTue, 05 Nov 2019 05:00:32 +0000https://soundcloud.com/cspaceglobal/thomas-buberl-axa-ceo-responding-to-risks-in-a-volatile-world
00:15:58C SpacenoAll around us, risk is increasing along with growing instability and volatility. Cyber crime, climate change, and social division are just some of the major threats we face. Thomas Buberl, CEO of AXA, one of the world’s largest insurance and financial services companies, says that the company’s success hinges on helping customers reduce their risk to threats. In an industry that has historically leveraged risk to its own advantage, Buberl believes it’s time for a new approach: move from payer to partner. Building a partnership with customers, he says, helps them to live better (and less risky) lives. For a Fortune 50 company like AXA, which serves more than 100 million customers in 63 countries, how exactly does that happen? Buberl joins the podcast to explain how his role and the company mission is changing in “the golden age of insurance.”
Listen to this podcast episode to learn:
• Real-world applications of moving from payer to partner
• How the consequences of issues like climate change and societal division affect the risk in our lives
• Why Buberl became a founding member of the Climate Finance Leadership Initiative, and the purpose behind the organization
• The shifting purpose of CEOs (should they focus on “excitement”?)
• Why “iconic moves” can make a brand promise tangible and visible
• Strategies and advice for how business leaders can stay close to global employeesAll around us, risk is increasing along with grow…All around us, risk is increasing along with growing instability and volatility. Cyber crime, climate change, and social division are just some of the major threats we face. Thomas Buberl, CEO of AXA, one of the world’s largest insurance and financial services companies, says that the company’s success hinges on helping customers reduce their risk to threats. In an industry that has historically leveraged risk to its own advantage, Buberl believes it’s time for a new approach: move from payer to partner. Building a partnership with customers, he says, helps them to live better (and less risky) lives. For a Fortune 50 company like AXA, which serves more than 100 million customers in 63 countries, how exactly does that happen? Buberl joins the podcast to explain how his role and the company mission is changing in “the golden age of insurance.”
Listen to this podcast episode to learn:
• Real-world applications of moving from payer to partner
• How the consequences of issues like climate change and societal division affect the risk in our lives
• Why Buberl became a founding member of the Climate Finance Leadership Initiative, and the purpose behind the organization
• The shifting purpose of CEOs (should they focus on “excitement”?)
• Why “iconic moves” can make a brand promise tangible and visible
• Strategies and advice for how business leaders can stay close to global employeestag:soundcloud,2010:tracks/705827689Todd Unger, Chief Experience Officer, AMA: Engaging Physicians in a Digital AgeThu, 31 Oct 2019 12:14:07 +0000https://soundcloud.com/cspaceglobal/todd-unger-chief-experience-officer-ama-engaging-physicians-in-a-digital-age
00:19:25C SpacenoFounded in 1847, the American Medical Association has a long history of advocating for physicians and advancing medicine in the United States. Today, more than 250,000 physicians are AMA members, all hailing from a cross-section of medical specialties. Todd Unger, the AMA’s Chief Experience Officer and SVP of Physician Engagement, is leading a massive digital transformation to expand the AMA’s membership and support its mission. Unger joins the podcast to talk about the ways the AMA is changing how it interacts with its members -- adopting a new content strategy and creating a more human brand.
Listen to this podcast episode to learn:
• What is the AMA, who is its audience, and what is its mission
• How the AMA is transitioning from a “membership” experience to a “subscription-based” experience
• How a lunch with a physician changed sparked Unger’s “ah ha” moment
• How the House of Delegates shapes the AMA’s unifying voice
• The problem of burnout and other obstacles physicians face in getting to patient outcomes
• Lessons from building a member experience infrastructure from the ground upFounded in 1847, the American Medical Association…Founded in 1847, the American Medical Association has a long history of advocating for physicians and advancing medicine in the United States. Today, more than 250,000 physicians are AMA members, all hailing from a cross-section of medical specialties. Todd Unger, the AMA’s Chief Experience Officer and SVP of Physician Engagement, is leading a massive digital transformation to expand the AMA’s membership and support its mission. Unger joins the podcast to talk about the ways the AMA is changing how it interacts with its members -- adopting a new content strategy and creating a more human brand.
Listen to this podcast episode to learn:
• What is the AMA, who is its audience, and what is its mission
• How the AMA is transitioning from a “membership” experience to a “subscription-based” experience
• How a lunch with a physician changed sparked Unger’s “ah ha” moment
• How the House of Delegates shapes the AMA’s unifying voice
• The problem of burnout and other obstacles physicians face in getting to patient outcomes
• Lessons from building a member experience infrastructure from the ground uptag:soundcloud,2010:tracks/697271837Kelly Leonard, The Second City: Improv and Business Share the Same StageThu, 17 Oct 2019 05:00:22 +0000https://soundcloud.com/cspaceglobal/kelly-leonard-the-second-city-improv-and-business-share-the-same-stage
00:23:43C SpacenoThe Second City is arguably the most renowned and important improv institution in the world. Tina Fey, Amy Poehler, and Stephen Colbert all honed their craft in Chicago on The Second City stage. Kelly Leonard hired each of them, along with many other budding stars throughout the 1990s and 2000s, when he oversaw Second City’s creative expansion and development. In 2015 he co-authored the book, Yes, And. Today, Leonard is the executive director of applied improvisation at Second City Works, the business arm of The Second City, and he’s the host of the Getting to Yes, And podcast. He joins us to talk about how applying improv to business teaches us to listen and focus effectively, collaborate with others, and be ready for change. Because business life isn’t any different from human life. We just need to listen to each other more, embrace our failures, and keep improvising.
Listen to this podcast episode to learn:
• Why improv is essentially “human being practice” that teaches us how to make something out of nothing -- and that’s what we do in business, too
• How rehearsals and synchronicity create “peak performers” in the arts...and in business
• Why organizations (and the humans within them) have a listening problem, and what we can do to fix it
• How isolation and a “conspiracy of silence” around suffering ultimately hurt us at work
• Why it’s better to incorporate many failures into your success narrative rather than try to beat failure out of you
• The one improv technique you can start using today to create a better connection with your coworkers
For more information: www.secondcityworks.comThe Second City is arguably the most renowned and…The Second City is arguably the most renowned and important improv institution in the world. Tina Fey, Amy Poehler, and Stephen Colbert all honed their craft in Chicago on The Second City stage. Kelly Leonard hired each of them, along with many other budding stars throughout the 1990s and 2000s, when he oversaw Second City’s creative expansion and development. In 2015 he co-authored the book, Yes, And. Today, Leonard is the executive director of applied improvisation at Second City Works, the business arm of The Second City, and he’s the host of the Getting to Yes, And podcast. He joins us to talk about how applying improv to business teaches us to listen and focus effectively, collaborate with others, and be ready for change. Because business life isn’t any different from human life. We just need to listen to each other more, embrace our failures, and keep improvising.
Listen to this podcast episode to learn:
• Why improv is essentially “human being practice” that teaches us how to make something out of nothing -- and that’s what we do in business, too
• How rehearsals and synchronicity create “peak performers” in the arts...and in business
• Why organizations (and the humans within them) have a listening problem, and what we can do to fix it
• How isolation and a “conspiracy of silence” around suffering ultimately hurt us at work
• Why it’s better to incorporate many failures into your success narrative rather than try to beat failure out of you
• The one improv technique you can start using today to create a better connection with your coworkers
For more information: www.secondcityworks.comtag:soundcloud,2010:tracks/693466441Safi Bahcall: Why Do Good Companies Kill Great Ideas?Thu, 10 Oct 2019 04:00:34 +0000https://soundcloud.com/cspaceglobal/safi-bahcall-why-do-great-companies-reject-great-ideas
00:21:53C SpacenoDisruptive innovation. Visionary leaders. Innovative culture. All phrases you’ve likely seen before in your LinkedIn feed, heard in TED Talks, or read in business book titles. Forget them all. The one neologism you need to know: loonshot. Unlike its celebrated etymological parent, the moonshot, a loonshot is a great idea that’s widely dismissed as too crazy to ever succeed. That’s according to physicist, former biotech CEO, and ex-Obama Administration science advisor, Safi Bahcall. He joins the podcast to talk about his new book, Loonshots, and discuss why we need leaders with heart who boldly make changes to the structure of a company (not the culture) in order to nurture those crazy ideas.
Listen to this podcast episode to learn:
• The difference between a moonshot and a loonshot, and how to get the latter off the ground
• How business leaders can bridge the divide between a company’s “soldiers” (the doers) and its “artists” (the creators) — while loving them equally
• Why we should all erase the term “disruptive innovation” from our business vernacular
• How the film industry has mastered maximizing franchises and nurturing loonshots
• The need for leaders to be “careful gardeners” and to always avoid the “Moses trap”
• What the physics of a glass of water can reveal about the dynamics of group behavior
For more information: www.bahcall.comDisruptive innovation. Visionary leaders. Innovat…Disruptive innovation. Visionary leaders. Innovative culture. All phrases you’ve likely seen before in your LinkedIn feed, heard in TED Talks, or read in business book titles. Forget them all. The one neologism you need to know: loonshot. Unlike its celebrated etymological parent, the moonshot, a loonshot is a great idea that’s widely dismissed as too crazy to ever succeed. That’s according to physicist, former biotech CEO, and ex-Obama Administration science advisor, Safi Bahcall. He joins the podcast to talk about his new book, Loonshots, and discuss why we need leaders with heart who boldly make changes to the structure of a company (not the culture) in order to nurture those crazy ideas.
Listen to this podcast episode to learn:
• The difference between a moonshot and a loonshot, and how to get the latter off the ground
• How business leaders can bridge the divide between a company’s “soldiers” (the doers) and its “artists” (the creators) — while loving them equally
• Why we should all erase the term “disruptive innovation” from our business vernacular
• How the film industry has mastered maximizing franchises and nurturing loonshots
• The need for leaders to be “careful gardeners” and to always avoid the “Moses trap”
• What the physics of a glass of water can reveal about the dynamics of group behavior
For more information: www.bahcall.comtag:soundcloud,2010:tracks/689808826Nicolaj Siggelkow & Christian Terwiesch: Advantages of a Connected StrategyWed, 02 Oct 2019 03:31:23 +0000https://soundcloud.com/cspaceglobal/nicolaj-siggelkow-christian-terwiesch
00:24:52C SpacenoCompanies like Disney, Nike, Amazon, and Netflix are all creating continuous relationships with customers by implementing a “connected strategy” — a way to reduce customer barriers; create a better customer experience; all at a lower cost. Any company can do the same, but there’s no one-size-fits-all approach. Christian Terwiesch and Nicolaj Siggelkow, professors at the Wharton School and co-directors of Penn’s Mack Institute for Innovation Management, join the podcast to talk about their latest book, Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. They walk through the four primary types of connected strategies companies use today -- respond to desire, curated offering, coach behavior, and automatic execution — and why connected strategies are the future of business.
Listen to this podcast episode to learn:
• What is a connected strategy, and what are the benefits for companies and customers alike?
• The differences between the four types of connected strategies, and how and when to implement them
• Why effective connected strategies can anticipate certain customer needs — sometimes before customers even know they have one!
• The implications of privacy and trust when building a connected strategy — how do companies even begin to understand what’s acceptable vs. what’s creepy?
• Challenges organizations face when designing and implementing a connected strategy
• Why trust can only be earned when a company shows how it creates value for the customer — it happens incrementally over time
• Examples of successful connected strategies in different industries, including health care, transportation, retail, and entertainment
For more information: www.connected-strategy.comCompanies like Disney, Nike, Amazon, and Netflix …Companies like Disney, Nike, Amazon, and Netflix are all creating continuous relationships with customers by implementing a “connected strategy” — a way to reduce customer barriers; create a better customer experience; all at a lower cost. Any company can do the same, but there’s no one-size-fits-all approach. Christian Terwiesch and Nicolaj Siggelkow, professors at the Wharton School and co-directors of Penn’s Mack Institute for Innovation Management, join the podcast to talk about their latest book, Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. They walk through the four primary types of connected strategies companies use today -- respond to desire, curated offering, coach behavior, and automatic execution — and why connected strategies are the future of business.
Listen to this podcast episode to learn:
• What is a connected strategy, and what are the benefits for companies and customers alike?
• The differences between the four types of connected strategies, and how and when to implement them
• Why effective connected strategies can anticipate certain customer needs — sometimes before customers even know they have one!
• The implications of privacy and trust when building a connected strategy — how do companies even begin to understand what’s acceptable vs. what’s creepy?
• Challenges organizations face when designing and implementing a connected strategy
• Why trust can only be earned when a company shows how it creates value for the customer — it happens incrementally over time
• Examples of successful connected strategies in different industries, including health care, transportation, retail, and entertainment
For more information: www.connected-strategy.comtag:soundcloud,2010:tracks/686745661Bari Harlam, CMO, Hudson’s Bay Company: Inside the Strategy and Culture of an IconWed, 25 Sep 2019 20:20:45 +0000https://soundcloud.com/cspaceglobal/bari-harlam-cmo-hudsons-bay-company
00:18:18C SpacenoFrom direct-to-consumer to augmented reality shopping, the retail industry is experiencing massive – and rapid – change. It’s not just new retailers that are disrupting the industry. Some of the best and most innovative retail experiences are happening at iconic brands that have been around for generations. The Hudson’s Bay Company, founded in 1670, is the oldest company in North America. It has more than 3,00 stores, 40,000 employees, and iconic brands like Saks Fifth Avenue and Hudson’s Bay. Bari Harlam, Chief Marketing Officer at Hudson’s Bay Company, joins the podcast to take us inside the company’s “radically better” customer-centric culture. She explains how the company is merging online and in-store experiences to create a highly personalized, “unified shopping” experience.
Listen to this podcast episode to learn:
• Why the physical store and the personal sales associate are even more important in a digital world
• What went into the company’s biggest research project ever: understanding the entire customer journey
• The value of being “vaguely right” vs. “precisely wrong” when it comes to data
• How General Stanley McChrystal’s “team of teams” strategy has helped Hudson’s Bay launch pilot programs across its stores that keep the company nimble
• Why how you use loyalty data is what matters mostFrom direct-to-consumer to augmented reality shop…From direct-to-consumer to augmented reality shopping, the retail industry is experiencing massive – and rapid – change. It’s not just new retailers that are disrupting the industry. Some of the best and most innovative retail experiences are happening at iconic brands that have been around for generations. The Hudson’s Bay Company, founded in 1670, is the oldest company in North America. It has more than 3,00 stores, 40,000 employees, and iconic brands like Saks Fifth Avenue and Hudson’s Bay. Bari Harlam, Chief Marketing Officer at Hudson’s Bay Company, joins the podcast to take us inside the company’s “radically better” customer-centric culture. She explains how the company is merging online and in-store experiences to create a highly personalized, “unified shopping” experience.
Listen to this podcast episode to learn:
• Why the physical store and the personal sales associate are even more important in a digital world
• What went into the company’s biggest research project ever: understanding the entire customer journey
• The value of being “vaguely right” vs. “precisely wrong” when it comes to data
• How General Stanley McChrystal’s “team of teams” strategy has helped Hudson’s Bay launch pilot programs across its stores that keep the company nimble
• Why how you use loyalty data is what matters mosttag:soundcloud,2010:tracks/683125083Americus Reed II: Brands and Identity LoyaltyThu, 19 Sep 2019 04:00:46 +0000https://soundcloud.com/cspaceglobal/americus-reed-ii-brands-and-identity-loyalty
00:20:55C SpacenoAn identity theorist is someone who studies how people come to adopt certain visions or desired images of themselves. It’s a term created by Americus Reed II, Professor of Marketing at the Wharton School of Business. Branding and marketing are fundamentally about persuasion, he says, but both can have implications beyond traditional tactics and thinking. Reed joins the podcast to talk about “identity loyalty” -- how a person’s psychological and emotional connection to what a brand means and stands for gets internalized and becomes a part of who they are.
Listen to this podcast episode to learn:
• The upside for brands that are willing to take a leap of faith and relinquish control
• Why “segmentation” and “targeting” aren’t bad things, it just depends on how marketers treat them
• Was Milton Friedman wrong? Or has our moral imperative changed?
• How innovation can be part of a brand’s story and identity
• How to use branding as a meaning system inside a company, to create employee buy-in and strengthen culture
• Amid politicization of brands and business, when (and should) brands take a stand?
• Why consumers are demanding a new skill set in the C-suite: authentic communication of vision and values
For more information: americusreed.comAn identity theorist is someone who studies how p…An identity theorist is someone who studies how people come to adopt certain visions or desired images of themselves. It’s a term created by Americus Reed II, Professor of Marketing at the Wharton School of Business. Branding and marketing are fundamentally about persuasion, he says, but both can have implications beyond traditional tactics and thinking. Reed joins the podcast to talk about “identity loyalty” -- how a person’s psychological and emotional connection to what a brand means and stands for gets internalized and becomes a part of who they are.
Listen to this podcast episode to learn:
• The upside for brands that are willing to take a leap of faith and relinquish control
• Why “segmentation” and “targeting” aren’t bad things, it just depends on how marketers treat them
• Was Milton Friedman wrong? Or has our moral imperative changed?
• How innovation can be part of a brand’s story and identity
• How to use branding as a meaning system inside a company, to create employee buy-in and strengthen culture
• Amid politicization of brands and business, when (and should) brands take a stand?
• Why consumers are demanding a new skill set in the C-suite: authentic communication of vision and values
For more information: americusreed.comtag:soundcloud,2010:tracks/678649011Jeremy Schwartz: Lead with a Clear PurposeTue, 10 Sep 2019 05:00:25 +0000https://soundcloud.com/cspaceglobal/jeremy-schwartz-lead-with-a-clear-purpose
00:20:05C SpacenoThese days, it seems like most companies are talking about their “purpose.’ Those that aren’t are searching for one. But how does purpose get defined? Who defines it? And how can a company make sure its purpose isn’t just “words on a wall”? Jeremy Schwartz has some thoughts on the matter. He’s the former CEO at The Body Shop and the former joint CEO at Pandora. He’s also held leadership roles at Coca-Cola, Sainsbury’s, and L'Oréal UK. Schwartz visits the podcast to share his perspective on how, when properly crafted around customers, purpose provides a reference point that can springboard new ideas and innovation. He says companies should ditch hollow “mission,” “values,” and “vision” statements and instead replace them with a clear, timeless, and actionable purpose.
Listen to this podcast episode to learn:
• Why creating a purpose takes guts, courage, and, above all, the willingness to listen to – and learn from – customers
• What all companies (especially FMCGs) can learn from the Silicon Valley tech giants about customer-centricity
• How brands like Costa Coffee are getting purpose right
• Why big companies can no longer afford to operate with a “production mindset”
• The value of “intrapreneurship” and how it can accelerate growth at big companies competing with nimble disruptors
• What Jeremy has learned from Tesco’s Terry Leahy and Amazon’s Jeff BezosThese days, it seems like most companies are talk…These days, it seems like most companies are talking about their “purpose.’ Those that aren’t are searching for one. But how does purpose get defined? Who defines it? And how can a company make sure its purpose isn’t just “words on a wall”? Jeremy Schwartz has some thoughts on the matter. He’s the former CEO at The Body Shop and the former joint CEO at Pandora. He’s also held leadership roles at Coca-Cola, Sainsbury’s, and L'Oréal UK. Schwartz visits the podcast to share his perspective on how, when properly crafted around customers, purpose provides a reference point that can springboard new ideas and innovation. He says companies should ditch hollow “mission,” “values,” and “vision” statements and instead replace them with a clear, timeless, and actionable purpose.
Listen to this podcast episode to learn:
• Why creating a purpose takes guts, courage, and, above all, the willingness to listen to – and learn from – customers
• What all companies (especially FMCGs) can learn from the Silicon Valley tech giants about customer-centricity
• How brands like Costa Coffee are getting purpose right
• Why big companies can no longer afford to operate with a “production mindset”
• The value of “intrapreneurship” and how it can accelerate growth at big companies competing with nimble disruptors
• What Jeremy has learned from Tesco’s Terry Leahy and Amazon’s Jeff Bezostag:soundcloud,2010:tracks/675340649Rita McGrath: Inflection SpottingTue, 03 Sep 2019 02:23:35 +0000https://soundcloud.com/cspaceglobal/rita-mcgrath-inflection-spotting
00:26:12C SpacenoAny company can detect early warning signs of a looming inflection point. They just need to know where to look and when to act. So says Columbia Business School professor and author Rita McGrath. She returns to the podcast for a discussion about her new book, Seeing Around Corners – giving advice on how to spot inflection points early, decide what to do, and get an organization on board. She shares stories of how companies like Nike, Netflix, and Microsoft have all taken advantage of inflection points, and common barriers to spotting them.
Listen to this podcast episode to learn:
• What is an inflection point?
• Advice for business leaders on how to position yourself at the “edges” of your organization
• How inflection points make the “taken-for-granted assumptions about a business irrelevant”
• The three inflection points that propelled Netflix to success -- and the fourth one on the horizon
• How Satya Nadella transformed Microsoft’s future by rethinking its “leading indicators”
• Why climate change is one inflection point businesses can no longer afford to ignore
For more information: seeingaroundcornersbook.comAny company can detect early warning signs of a l…Any company can detect early warning signs of a looming inflection point. They just need to know where to look and when to act. So says Columbia Business School professor and author Rita McGrath. She returns to the podcast for a discussion about her new book, Seeing Around Corners – giving advice on how to spot inflection points early, decide what to do, and get an organization on board. She shares stories of how companies like Nike, Netflix, and Microsoft have all taken advantage of inflection points, and common barriers to spotting them.
Listen to this podcast episode to learn:
• What is an inflection point?
• Advice for business leaders on how to position yourself at the “edges” of your organization
• How inflection points make the “taken-for-granted assumptions about a business irrelevant”
• The three inflection points that propelled Netflix to success -- and the fourth one on the horizon
• How Satya Nadella transformed Microsoft’s future by rethinking its “leading indicators”
• Why climate change is one inflection point businesses can no longer afford to ignore
For more information: seeingaroundcornersbook.comtag:soundcloud,2010:tracks/671532425Sallie Krawcheck, Ellevest: Wall Street has Failed WomenTue, 27 Aug 2019 03:10:16 +0000https://soundcloud.com/cspaceglobal/sallie-krawcheck-ellevest-wall-street-isnt-working-for-women
00:26:34C SpacenoMoney isn’t “male.” But men certainly have more of it. Without enough money to live independently and fund their retirement, it’s women who will suffer. After spending more than 20 years as one of Wall Street’s top executives, Sallie Krawcheck is now on a mission to put more money in the hands — and retirement accounts — of women. She’s CEO and co-founder of Ellevest, a digital investing platform for women. Krawcheck joins the podcast for a frank discussion about how the financial industry has failed women, and what she and her diverse team at Ellevest are doing differently to close the gender investment gap and empower “Elles” everywhere.
Listen to this episode to learn:
• Why the retirement savings crisis in America is a women’s crisis
• What financial companies get wrong about female investors
• Why it’s not about marketing existing investment products to women, it’s about designing better ones for them
• That despite concrete economic benefits, gender diversity on Wall Street has regressed since the financial crash
• The relationship between the gender pay gap and the gender investment gap — and what we can do to fix it
• Who is “Elle,” and what does she mean for Ellevest?
• How algorithmic bias hurts women, society, and the economy
• What is the “Pink Tax”?
• Career advice for entrepreneurs and young womenMoney isn’t “male.” But men certainly have more o…Money isn’t “male.” But men certainly have more of it. Without enough money to live independently and fund their retirement, it’s women who will suffer. After spending more than 20 years as one of Wall Street’s top executives, Sallie Krawcheck is now on a mission to put more money in the hands — and retirement accounts — of women. She’s CEO and co-founder of Ellevest, a digital investing platform for women. Krawcheck joins the podcast for a frank discussion about how the financial industry has failed women, and what she and her diverse team at Ellevest are doing differently to close the gender investment gap and empower “Elles” everywhere.
Listen to this episode to learn:
• Why the retirement savings crisis in America is a women’s crisis
• What financial companies get wrong about female investors
• Why it’s not about marketing existing investment products to women, it’s about designing better ones for them
• That despite concrete economic benefits, gender diversity on Wall Street has regressed since the financial crash
• The relationship between the gender pay gap and the gender investment gap — and what we can do to fix it
• Who is “Elle,” and what does she mean for Ellevest?
• How algorithmic bias hurts women, society, and the economy
• What is the “Pink Tax”?
• Career advice for entrepreneurs and young womentag:soundcloud,2010:tracks/652590083Tom Siebel: What Exactly is Digital Transformation?Thu, 18 Jul 2019 04:00:34 +0000https://soundcloud.com/cspaceglobal/tom-siebel-what-exactly-is-digital-transformation
00:20:19C SpacenoIn the corporate world, it’s evolve or die. Since 2000, 52% of Fortune 500 companies have either been acquired, merged, or gone bankrupt. Tom Siebel believes digital transformation is to the corporate world what a “mass extinction event” is to the evolution of life on Earth. That’s the thesis the tech industry icon and CEO of C3.ai lays out in his new book, Digital Transformation: Survive and Thrive in an Era of Mass Extinction. Siebel’s aim is to create a common understanding of digital transformation -- what it is and how organizations can take advantage of it. He joins the podcast to discuss how the application of a new generation of information technology -- comprised of elastic cloud computing, big data, the Internet of Things, and artificial intelligence -- will completely change business as we know it.
Listen to this podcast episode to learn:
• How “punctuated equilibrium” explains today’s massive disruption and change in how businesses operate, create and deliver products to customers
• The one thing that all successful digital transformation initiatives have in common
• How organizations like 3M, Amazon, and the U.S. Air Force are successfully transforming
• Why precision medicine will revolutionize healthcare but also open up major privacy and security concerns
• The consumer and citizen benefits -- and dangers -- of our digital era
• Common reasons why CEOs fail or succeed at transforming their company
• Tom’s advice on leadership and how to create a culture that unites and inspires a diverse and multigenerational workforce
For more information on Tom Siebel's new book: digitaltransformation.aiIn the corporate world, it’s evolve or die. Since…In the corporate world, it’s evolve or die. Since 2000, 52% of Fortune 500 companies have either been acquired, merged, or gone bankrupt. Tom Siebel believes digital transformation is to the corporate world what a “mass extinction event” is to the evolution of life on Earth. That’s the thesis the tech industry icon and CEO of C3.ai lays out in his new book, Digital Transformation: Survive and Thrive in an Era of Mass Extinction. Siebel’s aim is to create a common understanding of digital transformation -- what it is and how organizations can take advantage of it. He joins the podcast to discuss how the application of a new generation of information technology -- comprised of elastic cloud computing, big data, the Internet of Things, and artificial intelligence -- will completely change business as we know it.
Listen to this podcast episode to learn:
• How “punctuated equilibrium” explains today’s massive disruption and change in how businesses operate, create and deliver products to customers
• The one thing that all successful digital transformation initiatives have in common
• How organizations like 3M, Amazon, and the U.S. Air Force are successfully transforming
• Why precision medicine will revolutionize healthcare but also open up major privacy and security concerns
• The consumer and citizen benefits -- and dangers -- of our digital era
• Common reasons why CEOs fail or succeed at transforming their company
• Tom’s advice on leadership and how to create a culture that unites and inspires a diverse and multigenerational workforce
For more information on Tom Siebel's new book: digitaltransformation.aitag:soundcloud,2010:tracks/638723145Matt Wallaert: To Change Behavior, ‘Start at the End’Wed, 19 Jun 2019 02:59:59 +0000https://soundcloud.com/cspaceglobal/matt-wallaert-to-change-behavior-start-at-the-end
00:27:05C SpacenoMatt Wallaert believes “behavioral science can change the world.” In his new book, Start at the End, he argues that too many business leaders approach change by asking the wrong question: “What are we going to do?” The right question is, “What do we want to happen?” and then how do you build backwards towards that behavior change? Wallaert is a behavioral scientist, author, speaker, entrepreneur, and Chief Behavioral Officer at Clover Health. He joins the podcast to talk about why companies need to put behavior at the center of everything they do.
Listen to this podcast episode to learn:
• Why advertising and marketing should focus on behavior change rather than just attention and presentation
• What M&Ms vs. Snickers can teach us about “promoting pressures” and “inhibiting pressures” on human behavior
• Why market research needs to be forward looking and, possibly, split into two primary functions
• The value of a behavioral statement and why companies should articulate one
• Why every company needs (but likely doesn’t have) a Chief Behavioral Officer
• More from Wallaert’s book about his process for creating behavioral change
Fore more information: mattwallaert.comMatt Wallaert believes “behavioral science can ch…Matt Wallaert believes “behavioral science can change the world.” In his new book, Start at the End, he argues that too many business leaders approach change by asking the wrong question: “What are we going to do?” The right question is, “What do we want to happen?” and then how do you build backwards towards that behavior change? Wallaert is a behavioral scientist, author, speaker, entrepreneur, and Chief Behavioral Officer at Clover Health. He joins the podcast to talk about why companies need to put behavior at the center of everything they do.
Listen to this podcast episode to learn:
• Why advertising and marketing should focus on behavior change rather than just attention and presentation
• What M&Ms vs. Snickers can teach us about “promoting pressures” and “inhibiting pressures” on human behavior
• Why market research needs to be forward looking and, possibly, split into two primary functions
• The value of a behavioral statement and why companies should articulate one
• Why every company needs (but likely doesn’t have) a Chief Behavioral Officer
• More from Wallaert’s book about his process for creating behavioral change
Fore more information: mattwallaert.comtag:soundcloud,2010:tracks/634903008Kate Tellers, The Moth: Principles of Great StorytellingTue, 11 Jun 2019 05:06:01 +0000https://soundcloud.com/cspaceglobal/kate-tellers-the-moth-principles-of-great-storytelling
00:24:50C SpacenoStories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since 1997, the nonprofit has shared more than 30,000 true personal stories in front of live audiences around the world. The Peabody Award-winning Moth Radio Hour airs on more than 500 public radio stations, and The Moth Podcast is one of the world’s most listened-to podcasts. There’s even three critically acclaimed Moth books, the most recent of which debuted at #12 on The New York Times bestsellers list.
Kate Tellers is a master storyteller, host, and director of MothWorks at The Moth, a program that’s worked with companies like Google, Nike, and Ford to teach employees and executives how, through personal stories, they can communicate better, celebrate shared values, and connect with each other. Tellers joins the podcast to talk about the principles of Moth storytelling and why a great story can make us understand ourselves and empathize with others.
Listen to this episode to learn:
• The origin of The Moth and how this female-led organization has become such a beloved platform for storytelling
• Why vulnerability, authenticity, and transformation are the essential elements in a powerful story
• Why “specificity breeds universality” and other practical tips you can use to craft your next story
• Avoiding “And then, and then, and then…” and other storytelling don’ts
• How leaders like Melinda Gates and Al Gore effectively use stories to create change
• False vulnerability, misleading your audience, and whether we can avoid the “dark side” of storytelling
For more information: themoth.org
Follow MothWorks on Instagram: instagram.com/mothworks97/
Photo by Jason FalchookStories are the great unifier. When told well, th…Stories are the great unifier. When told well, they create a powerful connection to the human experience. No organization knows this better than The Moth. Since 1997, the nonprofit has shared more than 30,000 true personal stories in front of live audiences around the world. The Peabody Award-winning Moth Radio Hour airs on more than 500 public radio stations, and The Moth Podcast is one of the world’s most listened-to podcasts. There’s even three critically acclaimed Moth books, the most recent of which debuted at #12 on The New York Times bestsellers list.
Kate Tellers is a master storyteller, host, and director of MothWorks at The Moth, a program that’s worked with companies like Google, Nike, and Ford to teach employees and executives how, through personal stories, they can communicate better, celebrate shared values, and connect with each other. Tellers joins the podcast to talk about the principles of Moth storytelling and why a great story can make us understand ourselves and empathize with others.
Listen to this episode to learn:
• The origin of The Moth and how this female-led organization has become such a beloved platform for storytelling
• Why vulnerability, authenticity, and transformation are the essential elements in a powerful story
• Why “specificity breeds universality” and other practical tips you can use to craft your next story
• Avoiding “And then, and then, and then…” and other storytelling don’ts
• How leaders like Melinda Gates and Al Gore effectively use stories to create change
• False vulnerability, misleading your audience, and whether we can avoid the “dark side” of storytelling
For more information: themoth.org
Follow MothWorks on Instagram: instagram.com/mothworks97/
Photo by Jason Falchooktag:soundcloud,2010:tracks/629082855Peter Fader: Customer Centricity is Not About “The” CustomerThu, 30 May 2019 19:04:34 +0000https://soundcloud.com/cspaceglobal/peter-fader-customer-centricity-is-not-about-the-customer
00:23:55C SpacenoWharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and his latest, The Customer Centricity Playbook. Because, to him, it’s not about THE customer, or even all customers. Rather, it’s about using data to figure out who are your most valuable customers. Those are the ones to center around. Fader joins the podcast for a discussion about the quantitative (or math) side of customer centricity and why we should all be celebrating “customer heterogeneity.”
Listen to this episode to learn:
• Why CMOs should be thinking like CFOs and embrace customer-based corporate valuation and customer lifetime value (CLTV)
• The actuarial science of predicting customer behavior and “buy till you die” models
• Why many companies are paralyzed with fear that they might suffer a viral customer service mishap and become the next “United Breaks Guitars”
• How the valuations of IPOs like Lyft, Slack, Blue Apron, and Uber look different when you filter them through the customer lens
• The one piece of advice Fader would give to marketers and executives
For more information: petefader.comWharton School Professor of Marketing Peter Fader…Wharton School Professor of Marketing Peter Fader sometimes wishes he never used the words “Customer Centricity” in his first book, Customer Centricity, and his latest, The Customer Centricity Playbook. Because, to him, it’s not about THE customer, or even all customers. Rather, it’s about using data to figure out who are your most valuable customers. Those are the ones to center around. Fader joins the podcast for a discussion about the quantitative (or math) side of customer centricity and why we should all be celebrating “customer heterogeneity.”
Listen to this episode to learn:
• Why CMOs should be thinking like CFOs and embrace customer-based corporate valuation and customer lifetime value (CLTV)
• The actuarial science of predicting customer behavior and “buy till you die” models
• Why many companies are paralyzed with fear that they might suffer a viral customer service mishap and become the next “United Breaks Guitars”
• How the valuations of IPOs like Lyft, Slack, Blue Apron, and Uber look different when you filter them through the customer lens
• The one piece of advice Fader would give to marketers and executives
For more information: petefader.comtag:soundcloud,2010:tracks/623989131Jonah Berger: Social Influence and Word of MouthTue, 21 May 2019 03:46:04 +0000https://soundcloud.com/cspaceglobal/jonah-berger-social-influence-and-word-of-mouth
00:21:16C SpacenoHow does anything become popular? And what are the influences that dictate our decisions – whether we’re conscious of it or not? Wharton School Professor Jonah Berger is a world-renowned expert on social influence, consumer behavior, and why things spread or go viral. He’s also written two bestselling books: Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Berger joins the podcast to explain why, at its core, word of mouth marketing is about understanding your audience’s needs and motivations. While you “can’t cheat the system” with word of mouth, you can create it and get people sharing and talking about your stuff.
Listen to this episode to learn:
• Why social currency makes people feel like insiders
• The impact of word of mouth, and why it happens less online than you think
• How triggers like “peanut butter and…” or the Snickers “Hangry” ad campaign can serve as reminders for brands and products
• How emotions (both positive and negative) can motivate us to share, or hold us back from sharing
• The brand strategy behind “same, but different” – or, why “optimal distinctiveness” has been so successful for companies like Apple, Chobani, and others
• A preview of Berger’s next book about how to change anyone's mind
• Will the “royal” baby name Archie catch on, and how long until it falls out of fashion?
For more information on Jonah Berger:
jonahberger.comHow does anything become popular? And what are th…How does anything become popular? And what are the influences that dictate our decisions – whether we’re conscious of it or not? Wharton School Professor Jonah Berger is a world-renowned expert on social influence, consumer behavior, and why things spread or go viral. He’s also written two bestselling books: Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Berger joins the podcast to explain why, at its core, word of mouth marketing is about understanding your audience’s needs and motivations. While you “can’t cheat the system” with word of mouth, you can create it and get people sharing and talking about your stuff.
Listen to this episode to learn:
• Why social currency makes people feel like insiders
• The impact of word of mouth, and why it happens less online than you think
• How triggers like “peanut butter and…” or the Snickers “Hangry” ad campaign can serve as reminders for brands and products
• How emotions (both positive and negative) can motivate us to share, or hold us back from sharing
• The brand strategy behind “same, but different” – or, why “optimal distinctiveness” has been so successful for companies like Apple, Chobani, and others
• A preview of Berger’s next book about how to change anyone's mind
• Will the “royal” baby name Archie catch on, and how long until it falls out of fashion?
For more information on Jonah Berger:
jonahberger.comtag:soundcloud,2010:tracks/620823960Gary Pisano, Harvard Business School: Can Big Companies Really Be Innovative?Wed, 15 May 2019 03:34:59 +0000https://soundcloud.com/cspaceglobal/gary-pisano-can-big-companies-really-be-innovative
00:22:30C SpacenoInnovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they destined for creative destruction? Gary Pisano, Professor and Senior Associate Dean at Harvard Business School, has spent his career studying and working with innovative companies. His book, Creative Construction: The DNA of Sustained Innovation, unpacks the three pillars of innovation: strategy, systems, and culture. He joins the podcast to bust the myth that “big is ugly” when it comes to innovation. And he explains how even the biggest companies can be designed and led in ways that turn them into forces of transformative innovation.
Listen to this episode to learn:
• The unique challenges larger companies face when it comes to innovation
• Why culture is the “software of the organization” that drives innovation
• The importance of “absorptive capacity” and the influence of the outside world on innovative organizations
• Underestimating the value of improving an existing technology when threatened by a disruptor
• How every employee in an organization can be innovative, impact culture, and create value for customers
• The problem with “innovation fatigue”
More information on Creative Construction:
gpisano.com/book/creative-construction/Innovation. It’s the most overused buzzword in bu…Innovation. It’s the most overused buzzword in business. It’s also a catalyst for growth. But is it possible for big companies to be truly innovative? Or are they destined for creative destruction? Gary Pisano, Professor and Senior Associate Dean at Harvard Business School, has spent his career studying and working with innovative companies. His book, Creative Construction: The DNA of Sustained Innovation, unpacks the three pillars of innovation: strategy, systems, and culture. He joins the podcast to bust the myth that “big is ugly” when it comes to innovation. And he explains how even the biggest companies can be designed and led in ways that turn them into forces of transformative innovation.
Listen to this episode to learn:
• The unique challenges larger companies face when it comes to innovation
• Why culture is the “software of the organization” that drives innovation
• The importance of “absorptive capacity” and the influence of the outside world on innovative organizations
• Underestimating the value of improving an existing technology when threatened by a disruptor
• How every employee in an organization can be innovative, impact culture, and create value for customers
• The problem with “innovation fatigue”
More information on Creative Construction:
gpisano.com/book/creative-construction/tag:soundcloud,2010:tracks/617427429Jeff Blau, CEO, Related: Building a City of the FutureWed, 08 May 2019 10:24:26 +0000https://soundcloud.com/cspaceglobal/jeff-blau-ceo-related-building-a-city-of-the-future
00:20:34C SpacenoIs Hudson Yards the future of urban living? New York City’s newest neighborhood is now home to L’Oréal, SAP, Blackrock, Time Warner, and Coach, just to name a few. Famous chefs are opening restaurants. There’s residential space, public art, green space, retail shops, and a huge arts center called The Shed. Jeff Blau is the CEO of Related, the company behind Hudson Yards. He joins the podcast to talk about what went into the 10+ year process of planning, designing, and “curating” the world’s most ambitious real estate project.
Listen to this episode to learn:
• How Related built “critical mass” by designing areas that complement each other
• The thinking that went into the Vessel, the beehive-looking experiential art piece you’ve seen on Instagram
• How Jeff and his team pivoted from their original marketing strategy after learning the top priority of hundreds of CEOs
• Why brick and mortar retail is alive and well
• The insight that inspired the first-ever Equinox hotel, and why it’s primed to disrupt the hospitality industry
• What’s next in Related’s pipeline, including new developments in London, Chicago, Silicon Valley, and Boston’s Seaport neighborhoodIs Hudson Yards the future of urban living? New Y…Is Hudson Yards the future of urban living? New York City’s newest neighborhood is now home to L’Oréal, SAP, Blackrock, Time Warner, and Coach, just to name a few. Famous chefs are opening restaurants. There’s residential space, public art, green space, retail shops, and a huge arts center called The Shed. Jeff Blau is the CEO of Related, the company behind Hudson Yards. He joins the podcast to talk about what went into the 10+ year process of planning, designing, and “curating” the world’s most ambitious real estate project.
Listen to this episode to learn:
• How Related built “critical mass” by designing areas that complement each other
• The thinking that went into the Vessel, the beehive-looking experiential art piece you’ve seen on Instagram
• How Jeff and his team pivoted from their original marketing strategy after learning the top priority of hundreds of CEOs
• Why brick and mortar retail is alive and well
• The insight that inspired the first-ever Equinox hotel, and why it’s primed to disrupt the hospitality industry
• What’s next in Related’s pipeline, including new developments in London, Chicago, Silicon Valley, and Boston’s Seaport neighborhoodtag:soundcloud,2010:tracks/613941063Kate O'Neill: Rise of the Tech HumanistWed, 01 May 2019 02:22:28 +0000https://soundcloud.com/cspaceglobal/kate-oneill-rise-of-the-tech-humanist
00:17:29C SpacenoUnderstanding what makes humans “human” is an essential question for any company today. Especially the ones embarking on a digital transformation -- or any tech initiative. This is the subject of Kate O'Neill’s book, Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. O’Neill, an author, keynote speaker, and strategic advisor, joins the podcast to explain why we need a new type of leader: the Tech Humanist. And why human experience, perspective, and empathy are the best guides for digital innovation.
Listen to this episode to learn:
• What Best Buy, Starbucks, Apple, and Southwest Airlines get right about customer experience
• Why the act of “creating meaning” is so important to designing digital experiences
• The trade-offs between convenience and data privacy
• Why we need “benevolent business,” not “benevolent robots”
• Why measuring a company’s success based on profit alone is inherently one-dimensional
• The flaws and risks in taking a tech-led, rather than a research-led, approach to digital transformation
More information on Tech Humanist: www.koinsights.com/techhumanistbook/Understanding what makes humans “human” is an ess…Understanding what makes humans “human” is an essential question for any company today. Especially the ones embarking on a digital transformation -- or any tech initiative. This is the subject of Kate O'Neill’s book, Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. O’Neill, an author, keynote speaker, and strategic advisor, joins the podcast to explain why we need a new type of leader: the Tech Humanist. And why human experience, perspective, and empathy are the best guides for digital innovation.
Listen to this episode to learn:
• What Best Buy, Starbucks, Apple, and Southwest Airlines get right about customer experience
• Why the act of “creating meaning” is so important to designing digital experiences
• The trade-offs between convenience and data privacy
• Why we need “benevolent business,” not “benevolent robots”
• Why measuring a company’s success based on profit alone is inherently one-dimensional
• The flaws and risks in taking a tech-led, rather than a research-led, approach to digital transformation
More information on Tech Humanist: www.koinsights.com/techhumanistbook/tag:soundcloud,2010:tracks/610026288Francesca Gino: Live (and Work) Like a RebelTue, 23 Apr 2019 02:25:01 +0000https://soundcloud.com/cspaceglobal/francesca-gino
00:25:45C SpacenoDavid Bowie sang about one. Star Wars had an Alliance of them. James Dean portrayed one. Why is it that we admire rebels? Is there value in breaking the rules? Harvard Business School Professor Francesca Gino has studied rebels past and present, hailing from all walks of life, all around the world. She even wrote a book about it: Rebel Talent: Why it Pays to Break the Rules at Work and in Life. In our first-ever live recording at the Interbrand Academy Masterclass, Gino explains why nonconformity and rule breaking brings more joy, creativity, and meaning into our lives – professionally and personally.
Listen to this episode to learn:
• The five defining characteristics of a rebel talent
• The difference between constructive rebelliousness and toxic arrogance
• What rule breakers like three-Michelin-star Italian chef, Massimo Bottura, Captain Sully Sullenberger, and other rebellious leaders teach us about the value of perspective
• How embracing novelty frees us from the grinding routines we blindly follow at work and in life
• Why fearless curiosity and reconnecting with childlike questions of “why?” are the ultimate rebel moves
• How to be a rebel, even in companies and cultures where breaking the rules is discouraged
More information on Rebel Talent: www.rebeltalents.orgDavid Bowie sang about one. Star Wars had an Alli…David Bowie sang about one. Star Wars had an Alliance of them. James Dean portrayed one. Why is it that we admire rebels? Is there value in breaking the rules? Harvard Business School Professor Francesca Gino has studied rebels past and present, hailing from all walks of life, all around the world. She even wrote a book about it: Rebel Talent: Why it Pays to Break the Rules at Work and in Life. In our first-ever live recording at the Interbrand Academy Masterclass, Gino explains why nonconformity and rule breaking brings more joy, creativity, and meaning into our lives – professionally and personally.
Listen to this episode to learn:
• The five defining characteristics of a rebel talent
• The difference between constructive rebelliousness and toxic arrogance
• What rule breakers like three-Michelin-star Italian chef, Massimo Bottura, Captain Sully Sullenberger, and other rebellious leaders teach us about the value of perspective
• How embracing novelty frees us from the grinding routines we blindly follow at work and in life
• Why fearless curiosity and reconnecting with childlike questions of “why?” are the ultimate rebel moves
• How to be a rebel, even in companies and cultures where breaking the rules is discouraged
More information on Rebel Talent: www.rebeltalents.orgtag:soundcloud,2010:tracks/603667215Amy Webb: Our Uncertain Future with AIWed, 10 Apr 2019 02:12:04 +0000https://soundcloud.com/cspaceglobal/amy-webb-the-uncertain-future-of-artificial-intelligence
00:24:47C SpacenoHow bright or dark will our future be with artificial intelligence? Who will control it? Amy Webb is a quantitative futurist and author of the book, The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity. She joins the podcast to describe how AI is being controlled by just nine companies. In the U.S., the “G-Mafia”: Google, Microsoft Apple, Facebook, IBM, and Amazon. In China, the “BAT”: Baidu, Alibaba, and Tencent. Webb explains why the future depends on courageous leaders, informed citizens, and collaboration on a global scale now...before it’s too late.
Listen to this episode to learn:
• What AI is -- and what it isn’t
• The two developmental tracks of AI -- one in China driven by the government, the other in the US driven by markets -- and the consequences of each
• China’s “Social Credit System” and the potential deleterious impact it could have on the world
• What Amazon’s Alexa-powered microwave can tell us about the future
• The importance of every consumer to have an AI education (that means you!)How bright or dark will our future be with artifi…How bright or dark will our future be with artificial intelligence? Who will control it? Amy Webb is a quantitative futurist and author of the book, The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity. She joins the podcast to describe how AI is being controlled by just nine companies. In the U.S., the “G-Mafia”: Google, Microsoft Apple, Facebook, IBM, and Amazon. In China, the “BAT”: Baidu, Alibaba, and Tencent. Webb explains why the future depends on courageous leaders, informed citizens, and collaboration on a global scale now...before it’s too late.
Listen to this episode to learn:
• What AI is -- and what it isn’t
• The two developmental tracks of AI -- one in China driven by the government, the other in the US driven by markets -- and the consequences of each
• China’s “Social Credit System” and the potential deleterious impact it could have on the world
• What Amazon’s Alexa-powered microwave can tell us about the future
• The importance of every consumer to have an AI education (that means you!)tag:soundcloud,2010:tracks/599641539Rich Antoniello, CEO, Complex Networks: What Defines Youth Culture?Tue, 02 Apr 2019 04:26:39 +0000https://soundcloud.com/cspaceglobal/rich-antoniello-ceo-complex-networks-what-defines-youth-culture
00:21:47C SpacenoLots of companies copy what’s cool and relevant in youth culture. But what about the ones defining it? The brands that are starting -- and owning -- the conversation. Since the mid-2000s, Complex Networks has driven the cultural ethos behind hip hop, style, sneakers, music, sports, food, art, and design. With a catalogue of original content that includes shows like Hot Ones and Sneaker Shopping, licensing deals, live events, and a distribution strategy that reaches millions of loyal fans, Complex Networks is an entirely different type of media brand. CEO Rich Antoniello joins the podcast to explain just how the company does it and how Complex has an unapologetically “inside out” influence on what’s cool now...and what’s cool next.
Listen to this episode to learn:
• The story behind ComplexCon and how it changed the perspective of the Complex brand
• Why segmentation and fragmentation are permanent cultural shifts -- so you better embrace constant iteration!
• What building a dock can teach us about increasing reach without losing credibility and authenticity
• Will expertise and the “magic” of creativity suffer at the expense of speed?
• Why we’re about to experience the biggest shift in media and advertising we’ve ever seen -- and why most aren’t prepared for it
• Advice for those willing to “attack the white space”Lots of companies copy what’s cool and relevant i…Lots of companies copy what’s cool and relevant in youth culture. But what about the ones defining it? The brands that are starting -- and owning -- the conversation. Since the mid-2000s, Complex Networks has driven the cultural ethos behind hip hop, style, sneakers, music, sports, food, art, and design. With a catalogue of original content that includes shows like Hot Ones and Sneaker Shopping, licensing deals, live events, and a distribution strategy that reaches millions of loyal fans, Complex Networks is an entirely different type of media brand. CEO Rich Antoniello joins the podcast to explain just how the company does it and how Complex has an unapologetically “inside out” influence on what’s cool now...and what’s cool next.
Listen to this episode to learn:
• The story behind ComplexCon and how it changed the perspective of the Complex brand
• Why segmentation and fragmentation are permanent cultural shifts -- so you better embrace constant iteration!
• What building a dock can teach us about increasing reach without losing credibility and authenticity
• Will expertise and the “magic” of creativity suffer at the expense of speed?
• Why we’re about to experience the biggest shift in media and advertising we’ve ever seen -- and why most aren’t prepared for it
• Advice for those willing to “attack the white space”tag:soundcloud,2010:tracks/595376673Guy Kawasaki: Evangelist in ChiefMon, 25 Mar 2019 03:16:11 +0000https://soundcloud.com/cspaceglobal/guy-kawasaki-evangelist-in-chief
00:22:22C SpacenoGuy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself, Kawasaki says, made his job easier: “One of the lessons in my life is that it's easy to evangelize good stuff, but it's hard to evangelize crap.” Since his years working for Steve Jobs, Kawasaki has become a bestselling author, speaker, and evangelist for Canva, an online graphic design service, and ambassador for Mercedes-Benz. Kawasaki joins the podcast for a funny and heartwarming discussion about lessons from his life of evangelism and some stories from his new book, Wise Guy: Lessons from a Life.
Listen to this episode to learn:
• Was Steve Jobs right when he said, “People don't know what they want until you show it to them”?
• How to bring brand evangelism and customer benefit together
• The problem with “Steve Jobs emulation mode,” and why it’s better to be like Sir Richard Branson
• The legitimizing power of a “second follower”
• What could happen if Silicon Valley continues to operate unchecked
• How, despite popular opinion, fear can be a powerful motivating force
• The tension between what a customer actually wants and what they think you want to hear
• The joy of sports cars, family time, and catching the perfect waveGuy Kawasaki pioneered evangelism marketing. Star…Guy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself, Kawasaki says, made his job easier: “One of the lessons in my life is that it's easy to evangelize good stuff, but it's hard to evangelize crap.” Since his years working for Steve Jobs, Kawasaki has become a bestselling author, speaker, and evangelist for Canva, an online graphic design service, and ambassador for Mercedes-Benz. Kawasaki joins the podcast for a funny and heartwarming discussion about lessons from his life of evangelism and some stories from his new book, Wise Guy: Lessons from a Life.
Listen to this episode to learn:
• Was Steve Jobs right when he said, “People don't know what they want until you show it to them”?
• How to bring brand evangelism and customer benefit together
• The problem with “Steve Jobs emulation mode,” and why it’s better to be like Sir Richard Branson
• The legitimizing power of a “second follower”
• What could happen if Silicon Valley continues to operate unchecked
• How, despite popular opinion, fear can be a powerful motivating force
• The tension between what a customer actually wants and what they think you want to hear
• The joy of sports cars, family time, and catching the perfect wavetag:soundcloud,2010:tracks/590266398Tom Colicchio: Lessons from the ChefFri, 15 Mar 2019 00:37:49 +0000https://soundcloud.com/cspaceglobal/tom-colicchio-lessons-from-the-chef
00:22:58C SpacenoTom Colicchio is a James Beard Award-winning chef and owner of Crafted Hospitality, a restaurant group with restaurants across the U.S. He’s also a judge on “Top Chef,” Bravo’s Emmy-winning reality cooking competition show. Tom has seen and accomplished a lot since entering the culinary scene in 1980s New York City. He joins the podcast to talk about what he’s learned along the way, why people today are so food obsessed, and what goes into mastering the business and creative side of food.
Listen to this episode to learn:
• A brief history of the rise of today’s food-centric culture
• Lessons from a career that spans opening the iconic Gramercy Tavern in NYC, to starting Crafted Hospitality, to being a Top Chef judge for 16+ years
• Why the restaurant experience (and any customer experience) must always push boundaries, even if it’s already exceptional
• How to manage a culture and creatives, ensuring they embody the same core values
• How success atrophied Tom’s creative “muscle,” and how he re-trained it (on Tuesdays and in the garden)
• Are food halls where Americans are dining out next?
• Advice for those looking to enter and/or move up in the restaurant industryTom Colicchio is a James Beard Award-winning chef…Tom Colicchio is a James Beard Award-winning chef and owner of Crafted Hospitality, a restaurant group with restaurants across the U.S. He’s also a judge on “Top Chef,” Bravo’s Emmy-winning reality cooking competition show. Tom has seen and accomplished a lot since entering the culinary scene in 1980s New York City. He joins the podcast to talk about what he’s learned along the way, why people today are so food obsessed, and what goes into mastering the business and creative side of food.
Listen to this episode to learn:
• A brief history of the rise of today’s food-centric culture
• Lessons from a career that spans opening the iconic Gramercy Tavern in NYC, to starting Crafted Hospitality, to being a Top Chef judge for 16+ years
• Why the restaurant experience (and any customer experience) must always push boundaries, even if it’s already exceptional
• How to manage a culture and creatives, ensuring they embody the same core values
• How success atrophied Tom’s creative “muscle,” and how he re-trained it (on Tuesdays and in the garden)
• Are food halls where Americans are dining out next?
• Advice for those looking to enter and/or move up in the restaurant industrytag:soundcloud,2010:tracks/585618336Jeremy Gilley: When an Idea Becomes a MovementWed, 06 Mar 2019 02:40:31 +0000https://soundcloud.com/cspaceglobal/jeremy-gilley-when-an-idea-becomes-a-movement
00:15:37C SpacenoIt started with a filmmaker’s audacious idea: establish one day of global unity, intercultural cooperation, and ceasefire. Now, 20 years later, 1.2 billion people around the world celebrate Peace Day on September 21st. Jeremy Gilley, founder of the non-profit organization Peace One Day, talks about how he turned his idea to institutionalize peace into a global movement. He also explains the organization's newest effort to launch Impact Profile, a “LinkedIn for change makers” that tracks and showcases an individual's positive contribution to humanity.
Listen to this episode to learn:
• The story behind how Peace Day got started, confronting cynics and challenges, and the goal of getting 3 billion people to recognize Peace Day by 2025
• How the Dalai Lama, Kofi Annan, Jude Law, the United Nations, UNICEF, NATO, Burger King, and others have worked to grow the movement
• Why companies have the biggest role to play in fostering peace, and how they can connect impact and values with profit
• Why establishing “a day” has the power to be the rallying focal point of a budding movement
• The tangible benefits of Peace Day, like getting the Taliban to stop fighting for one day, allowing 4.5 million children to receive polio vaccinations
To learn more about Peace One Day, email Jeremy at Jeremy.Gilley@peaceoneday.orgIt started with a filmmaker’s audacious idea: est…It started with a filmmaker’s audacious idea: establish one day of global unity, intercultural cooperation, and ceasefire. Now, 20 years later, 1.2 billion people around the world celebrate Peace Day on September 21st. Jeremy Gilley, founder of the non-profit organization Peace One Day, talks about how he turned his idea to institutionalize peace into a global movement. He also explains the organization's newest effort to launch Impact Profile, a “LinkedIn for change makers” that tracks and showcases an individual's positive contribution to humanity.
Listen to this episode to learn:
• The story behind how Peace Day got started, confronting cynics and challenges, and the goal of getting 3 billion people to recognize Peace Day by 2025
• How the Dalai Lama, Kofi Annan, Jude Law, the United Nations, UNICEF, NATO, Burger King, and others have worked to grow the movement
• Why companies have the biggest role to play in fostering peace, and how they can connect impact and values with profit
• Why establishing “a day” has the power to be the rallying focal point of a budding movement
• The tangible benefits of Peace Day, like getting the Taliban to stop fighting for one day, allowing 4.5 million children to receive polio vaccinations
To learn more about Peace One Day, email Jeremy at Jeremy.Gilley@peaceoneday.orgtag:soundcloud,2010:tracks/571040037Tina Sharkey, Brandless CEO: It’s Gotta Have SoulWed, 06 Feb 2019 13:16:46 +0000https://soundcloud.com/cspaceglobal/tina-sharkey-brandless-ceo-its-gotta-have-soul
00:16:07C SpacenoTina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO of Brandless, a fast-growing startup that’s putting everything from gluten-free hand cream to healthy snacks into the hands of more people at affordable prices. Sharkey says she’s “so done” with false narratives. Instead, she’s focused on scaling kindness. On the podcast, she explains the DNA of Brandless and how its success is rooted in trust, transparency, and community.
Listen to this episode to learn:
• How to build a values-driven brand in a world where trust is eroding
• Tools and tips for building a culture around customers (including handwritten thank-you notes!)
• How the Brandless team looks to its community for insights, on everything from lifestyle choice to what’s on the label
• What’s next for Sharkey, Brandless, and the growing do-good ethosTina Sharkey is an entrepreneurial force. Since t…Tina Sharkey is an entrepreneurial force. Since the days of the dial-up modem, she has been building communities, companies, and brands “with soul.” Today, she’s co-founder and CEO of Brandless, a fast-growing startup that’s putting everything from gluten-free hand cream to healthy snacks into the hands of more people at affordable prices. Sharkey says she’s “so done” with false narratives. Instead, she’s focused on scaling kindness. On the podcast, she explains the DNA of Brandless and how its success is rooted in trust, transparency, and community.
Listen to this episode to learn:
• How to build a values-driven brand in a world where trust is eroding
• Tools and tips for building a culture around customers (including handwritten thank-you notes!)
• How the Brandless team looks to its community for insights, on everything from lifestyle choice to what’s on the label
• What’s next for Sharkey, Brandless, and the growing do-good ethostag:soundcloud,2010:tracks/563016261Jeff Beer, Fast Company: The Best a Brand Can Be?Tue, 22 Jan 2019 18:21:13 +0000https://soundcloud.com/cspaceglobal/jeff-beer-fast-company-the-best-a-brand-can-be
00:23:11C SpacenoTrend chasing does not make for great advertising. It’s not a business model, either. As Jeff Beer, staff editor at Fast Company sees it, advertising is everything a brand does -- from creative execution to the CEO’s political donations. Recorded on location at the 2019 NRF Retail’s Big Show conference, Beer talks about what he’s learned from a career spent reporting on brand advertising and creativity, and what to look out for in the year ahead.
Listen to this episode to learn:
• Purpose is as unique in a company as it is in humans; with examples from Salesforce, Unilever, Toms, and Patagonia
• The customer value of utility versus purpose; and the business impact of scale versus intensity
• Does Gillette’s toxic masculinity ad embody the best and worst of modern advertising?
• Why Scott Galloway’s prediction of “woke” as a business strategy will dominate in 2019
• Examples of great work from brands (they all use a mix of creativity, distribution, storytelling, and outside-in thinking)
Additional reading:
Jeff Beer’s Fast Company articles:
https://bit.ly/2NWINWd
2019 NRF Retail’s Big Show recap:
https://bit.ly/2DMR3D3
Scott Galloway's 2019 business predictions:
https://bit.ly/2VL1WyDTrend chasing does not make for great advertising…Trend chasing does not make for great advertising. It’s not a business model, either. As Jeff Beer, staff editor at Fast Company sees it, advertising is everything a brand does -- from creative execution to the CEO’s political donations. Recorded on location at the 2019 NRF Retail’s Big Show conference, Beer talks about what he’s learned from a career spent reporting on brand advertising and creativity, and what to look out for in the year ahead.
Listen to this episode to learn:
• Purpose is as unique in a company as it is in humans; with examples from Salesforce, Unilever, Toms, and Patagonia
• The customer value of utility versus purpose; and the business impact of scale versus intensity
• Does Gillette’s toxic masculinity ad embody the best and worst of modern advertising?
• Why Scott Galloway’s prediction of “woke” as a business strategy will dominate in 2019
• Examples of great work from brands (they all use a mix of creativity, distribution, storytelling, and outside-in thinking)
Additional reading:
Jeff Beer’s Fast Company articles:
https://bit.ly/2NWINWd
2019 NRF Retail’s Big Show recap:
https://bit.ly/2DMR3D3
Scott Galloway's 2019 business predictions:
https://bit.ly/2VL1WyDtag:soundcloud,2010:tracks/556540137Beth Comstock: Life as an Outsider InsideWed, 09 Jan 2019 21:11:05 +0000https://soundcloud.com/cspaceglobal/beth-comstock-an-outsider-inside
00:22:05C SpacenoAs Beth Comstock sees it, most companies simply aren’t ready for the massive change happening in the world. After nearly three decades in senior leadership roles at GE and NBC Universal, she’s learned a lot from her successes (and failures) in navigating change and fostering creativity. It’s why she wrote her book, Imagine It Forward: Courage, Creativity, and the Power of Change. Comstock joins the podcast to share ideas from her book and why she describes herself as an “outsider inside.”
Listen to this podcast to learn:
• Why fear hinders your ability to change and innovate
• From Hulu to green tech: stories about how to push for change and fight for the future
• How to inspire innovators (even when they think they’re Steve Jobs)
• What Saudi women and Brooklyn entrepreneurs taught her about innovation
• Comstock’s GE legacy and where her journey (or, walkabout) will take her nextAs Beth Comstock sees it, most companies simply a…As Beth Comstock sees it, most companies simply aren’t ready for the massive change happening in the world. After nearly three decades in senior leadership roles at GE and NBC Universal, she’s learned a lot from her successes (and failures) in navigating change and fostering creativity. It’s why she wrote her book, Imagine It Forward: Courage, Creativity, and the Power of Change. Comstock joins the podcast to share ideas from her book and why she describes herself as an “outsider inside.”
Listen to this podcast to learn:
• Why fear hinders your ability to change and innovate
• From Hulu to green tech: stories about how to push for change and fight for the future
• How to inspire innovators (even when they think they’re Steve Jobs)
• What Saudi women and Brooklyn entrepreneurs taught her about innovation
• Comstock’s GE legacy and where her journey (or, walkabout) will take her nexttag:soundcloud,2010:tracks/529620738Rita Gunther McGrath: What’s Next for Strategy?Wed, 14 Nov 2018 04:14:05 +0000https://soundcloud.com/cspaceglobal/rita-gunther-mcgrath-whats-next-for-strategy
00:21:34C SpacenoAuthor and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies during times of uncertainty. She and Ian MacMillan created “discovery-driven planning,” a foundational idea for the lean startup methodology — and her bestselling book, The End of Competitive Advantage, is considered the definitive strategy playbook. McGrath joins the podcast to talk about how growth strategies and innovation have changed over the last few decades, how companies should be responding to these changes, and why spotting “strategic inflection points” can open a world of opportunities for businesses.
Listen to this podcast to learn:
• Why “arena thinking” is an imperative and should be prioritized over industry thinking
• What inspired the thinking behind “discovery-driven planning”
• Why aiming for a sustainable competitive advantage is actually a disadvantage for companies
• Why blockchain will change a lot less in the short run, and a lot more in the long run
• How technology has opened up the “marketization” of more business functions
• A preview of McGrath’s forthcoming book about strategic inflection points: how to spot them, what to do about them, and how to convince your organization to act on themAuthor and Columbia Business School Professor Rit…Author and Columbia Business School Professor Rita Gunther McGrath is a world-renowned expert on strategy, innovation, and growth. Her work has been a beacon for companies during times of uncertainty. She and Ian MacMillan created “discovery-driven planning,” a foundational idea for the lean startup methodology — and her bestselling book, The End of Competitive Advantage, is considered the definitive strategy playbook. McGrath joins the podcast to talk about how growth strategies and innovation have changed over the last few decades, how companies should be responding to these changes, and why spotting “strategic inflection points” can open a world of opportunities for businesses.
Listen to this podcast to learn:
• Why “arena thinking” is an imperative and should be prioritized over industry thinking
• What inspired the thinking behind “discovery-driven planning”
• Why aiming for a sustainable competitive advantage is actually a disadvantage for companies
• Why blockchain will change a lot less in the short run, and a lot more in the long run
• How technology has opened up the “marketization” of more business functions
• A preview of McGrath’s forthcoming book about strategic inflection points: how to spot them, what to do about them, and how to convince your organization to act on themtag:soundcloud,2010:tracks/518602770Mike Sepso: An Introduction to EsportsTue, 23 Oct 2018 10:55:38 +0000https://soundcloud.com/cspaceglobal/mike-sepso-esports-are-a-new-layer-of-sports
00:21:13C SpacenoFrom Asia to the Americas, there are 320+ million esports fans around the world -- and the audience is expected to double by 2020. But the professional sport of competitive gaming is not just another sport. It’s a new type of global entertainment. Mike Sepso is one of the pioneers of the modern esports movement. He and his partner, Sundance DiGiovanni, founded Major League Gaming, and, as SVP at Activision Blizzard, Sepso helped create and launch the Overwatch League, a new type of city-based, global esports league. Sepso joins the podcast to explain the origins of the esports phenomenon, why it’s poised for more incredible growth in the future, and why gamers are more welcoming for brands to play along than you’d expect.
Listen to this podcast to learn:
• A brief history of modern esports -- from South Korea’s Starleague to the Overwatch League
• Who are esports fans, and what is their culture?
• Why a “fear of authenticity” should not stop brands from marketing to esports fans -- as long as marketers don’t break one simple ruleFrom Asia to the Americas, there are 320+ million…From Asia to the Americas, there are 320+ million esports fans around the world -- and the audience is expected to double by 2020. But the professional sport of competitive gaming is not just another sport. It’s a new type of global entertainment. Mike Sepso is one of the pioneers of the modern esports movement. He and his partner, Sundance DiGiovanni, founded Major League Gaming, and, as SVP at Activision Blizzard, Sepso helped create and launch the Overwatch League, a new type of city-based, global esports league. Sepso joins the podcast to explain the origins of the esports phenomenon, why it’s poised for more incredible growth in the future, and why gamers are more welcoming for brands to play along than you’d expect.
Listen to this podcast to learn:
• A brief history of modern esports -- from South Korea’s Starleague to the Overwatch League
• Who are esports fans, and what is their culture?
• Why a “fear of authenticity” should not stop brands from marketing to esports fans -- as long as marketers don’t break one simple ruletag:soundcloud,2010:tracks/515776014Hasbro: A Blueprint for PlayWed, 17 Oct 2018 17:37:24 +0000https://soundcloud.com/cspaceglobal/hasbro-a-blueprint-for-play
00:15:41C SpacenoPlay is a product of our imagination and creativity. It’s up to play companies to turn great play ideas into fun experiences, then get them to market, fast. And there’s no bigger “play company” in the world than Hasbro. It owns classics like Nerf, Transformers, My Little Pony, Play-Doh, and Monopoly. Jane Ritson-Parsons leads Hasbro’s global brand and consumer teams. She visits the podcast to talk about how her team observes what’s trending in consumers’ worlds and works with them to design play into every part of their lives.
Listen to this episode to learn:
• Why storytelling and consumers are at the center of Hasbro’s “brand blueprint”
• How inspiration for new products can come from unexpected sources
• How Hasbro stays close to consumers -- from “HasLab” to “HasCon”
• The Alexa effect, cheating at Monopoly, and the future of playPlay is a product of our imagination and creativi…Play is a product of our imagination and creativity. It’s up to play companies to turn great play ideas into fun experiences, then get them to market, fast. And there’s no bigger “play company” in the world than Hasbro. It owns classics like Nerf, Transformers, My Little Pony, Play-Doh, and Monopoly. Jane Ritson-Parsons leads Hasbro’s global brand and consumer teams. She visits the podcast to talk about how her team observes what’s trending in consumers’ worlds and works with them to design play into every part of their lives.
Listen to this episode to learn:
• Why storytelling and consumers are at the center of Hasbro’s “brand blueprint”
• How inspiration for new products can come from unexpected sources
• How Hasbro stays close to consumers -- from “HasLab” to “HasCon”
• The Alexa effect, cheating at Monopoly, and the future of playtag:soundcloud,2010:tracks/512233587Scott Belsky, Adobe & Behance: “The Messy Middle”Wed, 10 Oct 2018 11:45:48 +0000https://soundcloud.com/cspaceglobal/scott-belsky-of-adobe-behance-the-messy-middle
00:22:15C SpacenoWe often hear stories about the genesis of a brilliant idea. Or we celebrate we the end result of a big, creative endeavor. But what about all the stuff that happens in between? The volatile moments of a project when there’s no clear end in sight, but the moments that are nonetheless critical to success. Scott Belsky, founder of Behance and the Chief Product Officer at Adobe, talks about his new book, “The Messy Middle,” and gives advice for how to navigate the highs, lows, and uncertain moments when embarking on a big, ambitious project.
Listen to this podcast to learn:
• Why the overlap of a product team’s “last mile” and a customer’s “first mile” is so important for utilization and adoption
• How to manage the effects “organizational debt” and a team’s “immune system”
• The value of “conviction over consensus” when it comes to doing anything innovative
• The tendency of data to cause lowest common denominator thinking, and how intuition and empathy can get us outWe often hear stories about the genesis of a bril…We often hear stories about the genesis of a brilliant idea. Or we celebrate we the end result of a big, creative endeavor. But what about all the stuff that happens in between? The volatile moments of a project when there’s no clear end in sight, but the moments that are nonetheless critical to success. Scott Belsky, founder of Behance and the Chief Product Officer at Adobe, talks about his new book, “The Messy Middle,” and gives advice for how to navigate the highs, lows, and uncertain moments when embarking on a big, ambitious project.
Listen to this podcast to learn:
• Why the overlap of a product team’s “last mile” and a customer’s “first mile” is so important for utilization and adoption
• How to manage the effects “organizational debt” and a team’s “immune system”
• The value of “conviction over consensus” when it comes to doing anything innovative
• The tendency of data to cause lowest common denominator thinking, and how intuition and empathy can get us outtag:soundcloud,2010:tracks/509228253Randall Lane, Forbes: ‘Drama Critics of Capitalism’Thu, 04 Oct 2018 01:55:46 +0000https://soundcloud.com/cspaceglobal/randall-lane-forbes-drama-critics-of-capitalism
00:21:38C SpacenoRandall Lane has interviewed the world’s power players. Jeff Bezos, Emmanuel Macron, Donald Trump. Just to name a few. Now we’re interviewing him. As the chief content officer and editor of Forbes Magazine, Lane is reinventing Forbes’s editorial coverage -- and its business -- to reach its highest-ever readership. Lane talks about Forbes’ new emphasis on young entrepreneurs, “microbeats,” expanding global coverage, and how he’s building the “biggest newsroom in the world.”
Listen to this podcast to learn:
• Why Forbes focuses on the people behind capitalism -- from those who are succeeding to those who are polluting the system
• Why Lane believes entrepreneurial capitalism -- and the free exchange of ideas -- has always been the best way to distribute and create mass prosperity
• How the Forbes “30 Under 30” is a harbinger for where the world is headed and who will be leading it for the next 50 years
• What famous figures like Jeff Bezos, Warren Buffett, and Kylie Jenner all have in commonRandall Lane has interviewed the world’s power pl…Randall Lane has interviewed the world’s power players. Jeff Bezos, Emmanuel Macron, Donald Trump. Just to name a few. Now we’re interviewing him. As the chief content officer and editor of Forbes Magazine, Lane is reinventing Forbes’s editorial coverage -- and its business -- to reach its highest-ever readership. Lane talks about Forbes’ new emphasis on young entrepreneurs, “microbeats,” expanding global coverage, and how he’s building the “biggest newsroom in the world.”
Listen to this podcast to learn:
• Why Forbes focuses on the people behind capitalism -- from those who are succeeding to those who are polluting the system
• Why Lane believes entrepreneurial capitalism -- and the free exchange of ideas -- has always been the best way to distribute and create mass prosperity
• How the Forbes “30 Under 30” is a harbinger for where the world is headed and who will be leading it for the next 50 years
• What famous figures like Jeff Bezos, Warren Buffett, and Kylie Jenner all have in commontag:soundcloud,2010:tracks/505322991Peter McGuinness, Chobani: ‘Never Market the Middle’Wed, 26 Sep 2018 05:24:25 +0000https://soundcloud.com/cspaceglobal/chobani-never-market-the-middle
00:16:12C SpacenoMore than a decade ago, Hamdi Ulukaya, Chobani’s founder and CEO, took out a loan to buy an old food factory. At the time, nobody predicted that he was about to start a Greek yogurt revolution. But he did. Greek yogurt today accounts for more than 50% of all yogurt sold in the U.S. Chobani remains one of the most successful CPG companies in the grocery aisle. It’s privately owned and growing at an unprecedented pace. Peter McGuinness, Chief Demand Officer at Chobani, explains the brand’s success and why it’s not just about yogurt, but about the purpose and authenticity.
Listen to this podcast to learn:
• The origin story of the Chobani brand
• Why taking a stand on social issues is an advantage that outweighs the risk of alienating some
• Ways his team understands the real world of customers
• How Chobani’s not-for-profit incubator helps startups and food tech make natural food more accessible for more peopleMore than a decade ago, Hamdi Ulukaya, Chobani’s …More than a decade ago, Hamdi Ulukaya, Chobani’s founder and CEO, took out a loan to buy an old food factory. At the time, nobody predicted that he was about to start a Greek yogurt revolution. But he did. Greek yogurt today accounts for more than 50% of all yogurt sold in the U.S. Chobani remains one of the most successful CPG companies in the grocery aisle. It’s privately owned and growing at an unprecedented pace. Peter McGuinness, Chief Demand Officer at Chobani, explains the brand’s success and why it’s not just about yogurt, but about the purpose and authenticity.
Listen to this podcast to learn:
• The origin story of the Chobani brand
• Why taking a stand on social issues is an advantage that outweighs the risk of alienating some
• Ways his team understands the real world of customers
• How Chobani’s not-for-profit incubator helps startups and food tech make natural food more accessible for more peopletag:soundcloud,2010:tracks/495385095Scott Galloway and "The Four": Amazon, Apple, Google, and FacebookWed, 05 Sep 2018 03:58:00 +0000https://soundcloud.com/cspaceglobal/scott-galloway-and-the-four-amazon-apple-google-and-facebook
00:24:27C SpacenoScott Galloway is an expert on the companies that rule our world: Google, Amazon, Facebook, and Apple. He wrote a bestselling book about it, called The Four. Galloway joins the podcast to discuss themes from the book, including how these companies rose to power, why each is so successful (and, in many ways, unstoppable), and what every marketer, brand, and business can learn from them.
Listen to this podcast to learn:
• How Amazon uses capital and customer centricity as its advantage
• How Apple tapped the luxury playbook to get to a $1 trillion market cap
• Is the duopoly of Facebook and Google too powerful?
• Why physical experiences and distribution will soon replace traditional advertising
• Netflix? Disney? What company will be part of “The Five”?Scott Galloway is an expert on the companies that…Scott Galloway is an expert on the companies that rule our world: Google, Amazon, Facebook, and Apple. He wrote a bestselling book about it, called The Four. Galloway joins the podcast to discuss themes from the book, including how these companies rose to power, why each is so successful (and, in many ways, unstoppable), and what every marketer, brand, and business can learn from them.
Listen to this podcast to learn:
• How Amazon uses capital and customer centricity as its advantage
• How Apple tapped the luxury playbook to get to a $1 trillion market cap
• Is the duopoly of Facebook and Google too powerful?
• Why physical experiences and distribution will soon replace traditional advertising
• Netflix? Disney? What company will be part of “The Five”?tag:soundcloud,2010:tracks/487876779TED: Finding Ideas in Big CompaniesMon, 20 Aug 2018 01:30:19 +0000https://soundcloud.com/cspaceglobal/ted-finding-ideas-in-big-companies
00:13:59C SpacenoTED is more than just TED Talks. It’s a global nonprofit committed to curating and spreading ideas — from science to business to global issues. Lisa Choi Owens, Chief Revenue Officer & Head of Global Partnerships at TED, joins the podcast to give a behind-the-scenes look at the TED organization, its mission, and how the nonprofit is partnering with big companies to find new perspectives that inspire change.
Listen to this podcast to learn:
• How companies like UPS, Merck, and Timmy Hilfiger are discovering brilliant and unexpected ideas from every corner of the company
• What TED looks for in a TED Talk - and what it avoids
• Why a commitment to change and curiosity is essential to tackling the universal problems and opportunities facing all companiesTED is more than just TED Talks. It’s a global no…TED is more than just TED Talks. It’s a global nonprofit committed to curating and spreading ideas — from science to business to global issues. Lisa Choi Owens, Chief Revenue Officer & Head of Global Partnerships at TED, joins the podcast to give a behind-the-scenes look at the TED organization, its mission, and how the nonprofit is partnering with big companies to find new perspectives that inspire change.
Listen to this podcast to learn:
• How companies like UPS, Merck, and Timmy Hilfiger are discovering brilliant and unexpected ideas from every corner of the company
• What TED looks for in a TED Talk - and what it avoids
• Why a commitment to change and curiosity is essential to tackling the universal problems and opportunities facing all companiestag:soundcloud,2010:tracks/476484408Barry Beck, Bluemercury: Beauty Meets AnthropologyWed, 25 Jul 2018 11:57:56 +0000https://soundcloud.com/cspaceglobal/bluemercurys-barry-beck-luxe-beauty-meets-anthropology
00:19:01C SpacenoIt’s been called Macy’s “secret weapon,” its engine for innovation and growth. Since Barry Beck and his wife Marla Beck started Bluemercury in 1999, and sold it to Macy’s in 2015, the luxury beauty retailer has been disrupting the beauty-sphere. In this episode, Barry Beck reveals the art behind the science of growing a luxury retail powerhouse and why Bluemercury’s obsessive focus on people, product and place has the beauty industry blushing with envy.
Listen to this episode to learn:
• How a retail store can be an innovation laboratory
• Why hiring “beauty junkies” was a major breakthrough
• An anthropological approach to customer engagement
• Is men’s makeup where beauty’s headed next?It’s been called Macy’s “secret weapon,” its engi…It’s been called Macy’s “secret weapon,” its engine for innovation and growth. Since Barry Beck and his wife Marla Beck started Bluemercury in 1999, and sold it to Macy’s in 2015, the luxury beauty retailer has been disrupting the beauty-sphere. In this episode, Barry Beck reveals the art behind the science of growing a luxury retail powerhouse and why Bluemercury’s obsessive focus on people, product and place has the beauty industry blushing with envy.
Listen to this episode to learn:
• How a retail store can be an innovation laboratory
• Why hiring “beauty junkies” was a major breakthrough
• An anthropological approach to customer engagement
• Is men’s makeup where beauty’s headed next?tag:soundcloud,2010:tracks/473062776Tien Tzuo: The Subscription EconomyTue, 17 Jul 2018 21:16:30 +0000https://soundcloud.com/cspaceglobal/zuora-ceo-the-subscription-economy
00:17:07C SpacenoNetflix. Spotify. Amazon Prime. These days, we don’t buy, we subscribe. Tien Tzuo, founder and CEO of Zuora, has a name for it: the Subscription Economy. Subscription models open up more choices and new experiences for consumers, and huge financial opportunities for companies that rethink their entire business model around the customer. On the podcast, Tzuo talks about his new book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It,” and explains what it will take for any company to thrive in the Subscription Economy.
Listen to this podcast to learn:
• Why the subscription model isn’t about “renting” your product, but rethinking business around customers’ needs
• How companies like Fender and Ford are transforming their business models into subscription-based
• What Tzuo learned about subscriptions as employee #11 at Salesforce
• Why governments -- and citizens -- can benefit from the subscription model
• Why the old ways of market research will die in the subscription economyNetflix. Spotify. Amazon Prime. These days, we do…Netflix. Spotify. Amazon Prime. These days, we don’t buy, we subscribe. Tien Tzuo, founder and CEO of Zuora, has a name for it: the Subscription Economy. Subscription models open up more choices and new experiences for consumers, and huge financial opportunities for companies that rethink their entire business model around the customer. On the podcast, Tzuo talks about his new book, “SUBSCRIBED: Why the Subscription Model Will be Your Company’s Future – and What to Do About It,” and explains what it will take for any company to thrive in the Subscription Economy.
Listen to this podcast to learn:
• Why the subscription model isn’t about “renting” your product, but rethinking business around customers’ needs
• How companies like Fender and Ford are transforming their business models into subscription-based
• What Tzuo learned about subscriptions as employee #11 at Salesforce
• Why governments -- and citizens -- can benefit from the subscription model
• Why the old ways of market research will die in the subscription economytag:soundcloud,2010:tracks/457295433Monster: When Disruptors Get DisruptedTue, 12 Jun 2018 13:16:07 +0000https://soundcloud.com/cspaceglobal/monster-when-disruptors-get-disrupted
00:12:11C SpacenoMonster is the original disruptor. But, over the years, the site that changed the way that people search for jobs itself got disrupted. Elliott Seaborn, SVP of Integrated Marketing at Monster, talks about how the company is using its strong brand and customers to regain its purpose of advancing lives.
Listen to this podcast to learn:
• How Monster is turning itself around from a “vicious circle to a virtuous cycle”
• How customer insights and ideas became the company’s “connective tissue”
• Advice for people making the switch from agency-side to client-sideMonster is the original disruptor. But, over the …Monster is the original disruptor. But, over the years, the site that changed the way that people search for jobs itself got disrupted. Elliott Seaborn, SVP of Integrated Marketing at Monster, talks about how the company is using its strong brand and customers to regain its purpose of advancing lives.
Listen to this podcast to learn:
• How Monster is turning itself around from a “vicious circle to a virtuous cycle”
• How customer insights and ideas became the company’s “connective tissue”
• Advice for people making the switch from agency-side to client-sidetag:soundcloud,2010:tracks/447085236Twitter: The Art of Influence and DiscoveryMon, 21 May 2018 13:56:53 +0000https://soundcloud.com/cspaceglobal/twitter-the-art-of-influence-and-discovery
00:16:26C SpacenoIt seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn’t? Alex Josephson knows. As Head of Global Brand Strategy, Alex and his team are helping brands to create outsized impact and get attention on the platform. He joins the podcast to describe how Twitter, and the way brands use it, has changed over the years, and what it takes to get noticed in the Twitterverse.
Listen to this episode to learn:
• What sets Twitter apart from other social media platforms
• The “discovery mindset” of Twitter users and how to tap into it
• The promise and power of a video tweet
• How brands are using Twitter during live events like the World Cup to engage audiences and become a part of the conversationIt seems like everyone in the world is on Twitter…It seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn’t? Alex Josephson knows. As Head of Global Brand Strategy, Alex and his team are helping brands to create outsized impact and get attention on the platform. He joins the podcast to describe how Twitter, and the way brands use it, has changed over the years, and what it takes to get noticed in the Twitterverse.
Listen to this episode to learn:
• What sets Twitter apart from other social media platforms
• The “discovery mindset” of Twitter users and how to tap into it
• The promise and power of a video tweet
• How brands are using Twitter during live events like the World Cup to engage audiences and become a part of the conversationtag:soundcloud,2010:tracks/440595864Marta Tellado, Consumer Reports CEO: Consumers as ChangemakersMon, 07 May 2018 13:54:30 +0000https://soundcloud.com/cspaceglobal/consumer-reports-ceo-consumers-as-a-sleeping-giant
00:16:41C SpacenoConsumer Reports has been on the consumer’s side for more than 80 years. The non-profit organization serves more than six million paying members, accepts no ads, and buys every product it reviews -- from cars to food to smartphones. CR also has an award-winning investigative reporting team that rigorously exposes unsafe products and services, and an advocacy division that secures strong pro-consumer policies and practices in government and across industries. President and CEO Marta Tellado, Ph.D., gives an inside look into the organization and how it works with consumers and manufacturers to create greater transparency and better products.
Listen to this episode to learn:
• How emotional and functional values are both at play when a consumer makes a decision
• How data privacy concerns and the digital world are changing how we judge products
• Why marketing can be effective and educational -- until it misleads
• How Consumer Reports works directly with manufacturers to make products saferConsumer Reports has been on the consumer’s side …Consumer Reports has been on the consumer’s side for more than 80 years. The non-profit organization serves more than six million paying members, accepts no ads, and buys every product it reviews -- from cars to food to smartphones. CR also has an award-winning investigative reporting team that rigorously exposes unsafe products and services, and an advocacy division that secures strong pro-consumer policies and practices in government and across industries. President and CEO Marta Tellado, Ph.D., gives an inside look into the organization and how it works with consumers and manufacturers to create greater transparency and better products.
Listen to this episode to learn:
• How emotional and functional values are both at play when a consumer makes a decision
• How data privacy concerns and the digital world are changing how we judge products
• Why marketing can be effective and educational -- until it misleads
• How Consumer Reports works directly with manufacturers to make products safertag:soundcloud,2010:tracks/434465700Marriott International: A Brand is a PromiseTue, 24 Apr 2018 14:53:30 +0000https://soundcloud.com/cspaceglobal/marriott-international-a-brand-is-a-promise
00:16:12C SpacenoAs an SVP at Marriott International, Julius W. Robinson is the global brand leader for Marriott Hotels and Sheraton Hotels & Resorts, two iconic brands. He explains why it takes a lot more than a slick advertising campaign to create a world-class “brand.” It’s about creating emotional connections and guest experiences that will inspire customers to make a brand their own.
Listen to this episode to learn:
• What goes into being one of the “Most Innovative” companies in the world
• Why personalization -- and experimenting with guest room innovations -- is the future of hospitality
• How two former competitors, Marriott Hotels and Sheraton Hotels & Resorts, are now complementing each other under one corporate umbrella
• Lessons in leadership from Julius’ 25-year career at Marriott InternationalAs an SVP at Marriott International, Julius W. Ro…As an SVP at Marriott International, Julius W. Robinson is the global brand leader for Marriott Hotels and Sheraton Hotels & Resorts, two iconic brands. He explains why it takes a lot more than a slick advertising campaign to create a world-class “brand.” It’s about creating emotional connections and guest experiences that will inspire customers to make a brand their own.
Listen to this episode to learn:
• What goes into being one of the “Most Innovative” companies in the world
• Why personalization -- and experimenting with guest room innovations -- is the future of hospitality
• How two former competitors, Marriott Hotels and Sheraton Hotels & Resorts, are now complementing each other under one corporate umbrella
• Lessons in leadership from Julius’ 25-year career at Marriott Internationaltag:soundcloud,2010:tracks/431030538The New York Times: Journalism Needs ChangeTue, 17 Apr 2018 14:53:22 +0000https://soundcloud.com/cspaceglobal/the-new-york-times-journalism-needs-change
00:25:02C SpacenoJodi Rudoren is a veteran journalist and an associate managing editor of The New York Times. She oversees the NYT’s new gender initiative and a team trying to grow and engage audiences outside the United States. She was also one of seven NYT journalists that made up Project 2020, a group tasked with advising the editor on how to change the structure and priorities of the newsroom to meet the challenges of the future. She joins the podcast to talk about profound changes happening at the NYT – in its business and in its journalism, as both get more focused on readers.
Listen to this episode to learn:
• The future of reporting and storytelling at the NYT
• Where journalism is headed as new platforms and technologies, like AI, emerge
• Why “fake news” is good for business for those who sell authority and integrity
• How the NYT Reader Center is giving readers a voice and empowering them to co-create stories
• Journalism’s influence on the #MeToo movement, and vice versa
• The challenge of covering every perspective in a polarized worldJodi Rudoren is a veteran journalist and an assoc…Jodi Rudoren is a veteran journalist and an associate managing editor of The New York Times. She oversees the NYT’s new gender initiative and a team trying to grow and engage audiences outside the United States. She was also one of seven NYT journalists that made up Project 2020, a group tasked with advising the editor on how to change the structure and priorities of the newsroom to meet the challenges of the future. She joins the podcast to talk about profound changes happening at the NYT – in its business and in its journalism, as both get more focused on readers.
Listen to this episode to learn:
• The future of reporting and storytelling at the NYT
• Where journalism is headed as new platforms and technologies, like AI, emerge
• Why “fake news” is good for business for those who sell authority and integrity
• How the NYT Reader Center is giving readers a voice and empowering them to co-create stories
• Journalism’s influence on the #MeToo movement, and vice versa
• The challenge of covering every perspective in a polarized worldtag:soundcloud,2010:tracks/427124169Ford Motor Company: A New CMO’s First ActMon, 09 Apr 2018 14:04:12 +0000https://soundcloud.com/cspaceglobal/ford-motor-company-a-new-cmos-first-act
00:10:13C SpacenoJoy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator -- and shares how her background with finance and customer service has prepared her for what’s ahead.
Listen to this episode to learn:
• New technology trends that are reshaping the driving experience
• Insights that inform the design of luxury vehicles for Chinese and millennial consumers
• The role dealers play in shaping the future of the buying experienceJoy Falotico has been with Ford for 29 years. But…Joy Falotico has been with Ford for 29 years. But she’s been Ford’s new CMO and head of the Lincoln brand for just a few weeks. Joy joins us at the New York International Auto Show, minutes after the unveiling of Lincoln’s new luxury SUV, the Aviator -- and shares how her background with finance and customer service has prepared her for what’s ahead.
Listen to this episode to learn:
• New technology trends that are reshaping the driving experience
• Insights that inform the design of luxury vehicles for Chinese and millennial consumers
• The role dealers play in shaping the future of the buying experiencetag:soundcloud,2010:tracks/417583268Palo Alto’s CTO: The Smart Future of Cities and SocietyThu, 22 Mar 2018 14:21:56 +0000https://soundcloud.com/cspaceglobal/palo-altos-cio-the-smart-future-of-cities-and-society
00:27:05C SpacenoJonathan Reichental, Ph.D. is a world-renowned “smart city” expert, working for a city at the heart of Silicon Valley. A professor, author and speaker, Dr. Reichental discusses the future of urban living and explains the consequences of a future built around software, data and algorithms.
Listen to this episode to learn:
• Technology’s impact on transportation, economy, climate and democracy
• What is a “smart city,” and why innovations like self-driving cars and solar energy could be societal game changers
• The urgency for “technoethics” as a 21st century leadership competency
• What blockchain technology is, what it isn’t, and its potential to be “a system of trust”Jonathan Reichental, Ph.D. is a world-renowned “s…Jonathan Reichental, Ph.D. is a world-renowned “smart city” expert, working for a city at the heart of Silicon Valley. A professor, author and speaker, Dr. Reichental discusses the future of urban living and explains the consequences of a future built around software, data and algorithms.
Listen to this episode to learn:
• Technology’s impact on transportation, economy, climate and democracy
• What is a “smart city,” and why innovations like self-driving cars and solar energy could be societal game changers
• The urgency for “technoethics” as a 21st century leadership competency
• What blockchain technology is, what it isn’t, and its potential to be “a system of trust”tag:soundcloud,2010:tracks/399020772Comcast: The Product Guy Transforming CXTue, 13 Feb 2018 17:03:52 +0000https://soundcloud.com/cspaceglobal/comcast-the-product-guy-transforming-cx
00:22:22C SpacenoCharlie Herrin, Chief Customer Experience Officer at Comcast Cable, is doing the impossible: turning America’s largest cable company into a customer experience leader. A product guy at heart, Herrin shares wisdom that anyone embarking on a CX transformation will want to hear.
In this episode you’ll learn:
• How Comcast is embedding customer service and experience into its technology
• Why NPS is most useful as a system, rather than a score
• Why you should never overlook employee engagement as a powerful CX tool
• Advice for approaching and overcoming common CX challengesCharlie Herrin, Chief Customer Experience Officer…Charlie Herrin, Chief Customer Experience Officer at Comcast Cable, is doing the impossible: turning America’s largest cable company into a customer experience leader. A product guy at heart, Herrin shares wisdom that anyone embarking on a CX transformation will want to hear.
In this episode you’ll learn:
• How Comcast is embedding customer service and experience into its technology
• Why NPS is most useful as a system, rather than a score
• Why you should never overlook employee engagement as a powerful CX tool
• Advice for approaching and overcoming common CX challengestag:soundcloud,2010:tracks/395330931Waitrose: What’s the Difference Between a Customer Director and a Marketer?Tue, 06 Feb 2018 14:25:07 +0000https://soundcloud.com/cspaceglobal/waitrose-whats-the-difference-between-a-customer-director-and-a-marketer
00:17:34C SpacenoMartin George has been a customer experience and brand innovator for more than 30 years. Now, he’s bringing his expertise to Waitrose, one of Britain’s largest grocery retailers. He explains his role as Customer Director, the evolution of marketing, and the forces that are driving change in business and consumer behavior.
In this episode you’ll learn:
• Advice and best practices that George has learned in his 30+ year career
• How his team and customers co-created a breakthrough innovation for British Airways
• Why, increasingly, marketing is about a combination of brands, employees, service and customers
• How a customer director influences an organization by acting as a customer advocateMartin George has been a customer experience and …Martin George has been a customer experience and brand innovator for more than 30 years. Now, he’s bringing his expertise to Waitrose, one of Britain’s largest grocery retailers. He explains his role as Customer Director, the evolution of marketing, and the forces that are driving change in business and consumer behavior.
In this episode you’ll learn:
• Advice and best practices that George has learned in his 30+ year career
• How his team and customers co-created a breakthrough innovation for British Airways
• Why, increasingly, marketing is about a combination of brands, employees, service and customers
• How a customer director influences an organization by acting as a customer advocatetag:soundcloud,2010:tracks/384966593ViiV Healthcare: Giving an Innovation Lab DirectionWed, 17 Jan 2018 14:44:19 +0000https://soundcloud.com/cspaceglobal/viiv-healthcare-giving-an-innovation-lab-direction
00:17:52C SpacenoA pioneer in the online medical space, Dr. Thom Van Every brings a unique perspective to his role as Executive Director of the hive innovation unit for ViiV Healthcare. He and his team are thinking differently, tapping into the patient perspective to help advance innovations in HIV research, treatment and care worldwide.
Listen to this episode to learn:
• How a successful innovation lab partners with patients to help advance care for others
• Why innovation at a startup or corporation requires a deep understanding of the end user
• How a community of people living with HIV have inspired new tools that help them manage their care
• Why the entrepreneurial journey can feel like “running a race of unknown distance”A pioneer in the online medical space, Dr. Thom V…A pioneer in the online medical space, Dr. Thom Van Every brings a unique perspective to his role as Executive Director of the hive innovation unit for ViiV Healthcare. He and his team are thinking differently, tapping into the patient perspective to help advance innovations in HIV research, treatment and care worldwide.
Listen to this episode to learn:
• How a successful innovation lab partners with patients to help advance care for others
• Why innovation at a startup or corporation requires a deep understanding of the end user
• How a community of people living with HIV have inspired new tools that help them manage their care
• Why the entrepreneurial journey can feel like “running a race of unknown distance”tag:soundcloud,2010:tracks/371250038Metro Bank CEO: Creating Fans, Killing Stupid RulesMon, 18 Dec 2017 16:59:12 +0000https://soundcloud.com/cspaceglobal/metro-bank-ceo-creating-fans-killing-stupid-rules
00:23:12C SpacenoMetro Bank is the U.K.’s first high street retail bank in more than a century. CEO Craig Donaldson, named the ‘Most People-Focused CEO of the Year’ and ‘Most Highly Rated UK CEO’, shares how Metro Bank is creating fans by promising a lot and delivering even more.
Listen to this episode to learn:
• Tips for any CEO on how to communicate better, be present, and lead a customer-inspired organization
• Why fan bases are the result of brand experiences, not advertising and sales targets
• The long-term strategic value of nurturing and protecting culture
• Why using a common language is so importantMetro Bank is the U.K.’s first high street retail…Metro Bank is the U.K.’s first high street retail bank in more than a century. CEO Craig Donaldson, named the ‘Most People-Focused CEO of the Year’ and ‘Most Highly Rated UK CEO’, shares how Metro Bank is creating fans by promising a lot and delivering even more.
Listen to this episode to learn:
• Tips for any CEO on how to communicate better, be present, and lead a customer-inspired organization
• Why fan bases are the result of brand experiences, not advertising and sales targets
• The long-term strategic value of nurturing and protecting culture
• Why using a common language is so importanttag:soundcloud,2010:tracks/368943731Ford’s Futurist: Global Trends Impacting Our WorldWed, 13 Dec 2017 13:45:14 +0000https://soundcloud.com/cspaceglobal/fords-futurist-whats-ahead-in-2018
00:22:24C SpacenoSheryl Connelly, futurist at Ford Motor Company, shares key insights from the 2018 Ford Trends Report and connects the dots on how global issues are changing our lives and shaping business.
Listen to this episode to learn:
• Social, technological, economic, environmental, and political trends impacting the world
• What a growing global sense of anxiety and activism means for brands
• What it’s like being a futurist at a big global company like Ford
Visit FordTrends.com to learn more about the 2018 Fords Trends Report.Sheryl Connelly, futurist at Ford Motor Company, …Sheryl Connelly, futurist at Ford Motor Company, shares key insights from the 2018 Ford Trends Report and connects the dots on how global issues are changing our lives and shaping business.
Listen to this episode to learn:
• Social, technological, economic, environmental, and political trends impacting the world
• What a growing global sense of anxiety and activism means for brands
• What it’s like being a futurist at a big global company like Ford
Visit FordTrends.com to learn more about the 2018 Fords Trends Report.tag:soundcloud,2010:tracks/368003258Walgreens Boots Alliance: A Beauty Business within a Global RetailerMon, 11 Dec 2017 14:56:49 +0000https://soundcloud.com/cspaceglobal/walgreens-boots-alliance-a-beauty-business-within-a-global-retailer
00:16:27C SpacenoWalgreens Boots Alliance is one of the world’s largest pharmacy, beauty, and wellness retail brands. It makes a range of its own products, too. Paul Bosher, Global Head of Consumer Planning & Insights at Walgreens Boots Alliance, explains how his team serves as the voice of the consumer, holding the business to account, and helping the company grow its brand business portfolio.
Listen to this episode to learn:
• Methods that WBA uses as a retailer and a manufacturer to understand shoppers
• How to use data in combination with human understanding to launch and market new products
• WBA products and in-store experiences that differentiate and delight in the era of Amazon
• WBA’s mission to create “the world’s best insights team”Walgreens Boots Alliance is one of the world’s la…Walgreens Boots Alliance is one of the world’s largest pharmacy, beauty, and wellness retail brands. It makes a range of its own products, too. Paul Bosher, Global Head of Consumer Planning & Insights at Walgreens Boots Alliance, explains how his team serves as the voice of the consumer, holding the business to account, and helping the company grow its brand business portfolio.
Listen to this episode to learn:
• Methods that WBA uses as a retailer and a manufacturer to understand shoppers
• How to use data in combination with human understanding to launch and market new products
• WBA products and in-store experiences that differentiate and delight in the era of Amazon
• WBA’s mission to create “the world’s best insights team”tag:soundcloud,2010:tracks/365427341Dan Rosensweig, Chegg, CEO: Aligning Education with Modern LifeTue, 05 Dec 2017 19:32:02 +0000https://soundcloud.com/cspaceglobal/chegg-ceo-dan-rosensweig-were-not-disrupting-education-were-aligning-it
00:17:50C SpacenoChegg may have a funny name, but this fast growing company is breaking all the “stupid rules” of education. It hinges on one mission: students first. Dan Rosensweig, Chegg’s CEO, shares how his company is aligning education with modern life.
Listen to this episode to learn:
• How Chegg grew from a textbook rental company to a leading digital education platform
• The shortcomings of traditional institutions and systems of education
• How technology like AI is making learning easier and more accessible
• Chegg’s student-first culture that attracts, retains, and motivates employeesChegg may have a funny name, but this fast growin…Chegg may have a funny name, but this fast growing company is breaking all the “stupid rules” of education. It hinges on one mission: students first. Dan Rosensweig, Chegg’s CEO, shares how his company is aligning education with modern life.
Listen to this episode to learn:
• How Chegg grew from a textbook rental company to a leading digital education platform
• The shortcomings of traditional institutions and systems of education
• How technology like AI is making learning easier and more accessible
• Chegg’s student-first culture that attracts, retains, and motivates employeestag:soundcloud,2010:tracks/355119932David Robertson: Lego, Gatorade, and Innovation as “Dating” Your CustomersMon, 13 Nov 2017 15:06:41 +0000https://soundcloud.com/cspaceglobal/lego-gatorade-innovation-as-dating-your-customers-not-fighting-competitors
00:23:57C SpacenoDavid Robertson, MIT Sloan Senior Lecturer, speaker, and author explains why any innovation success – whether it’s a sports drink or a plastic brick toy – is cyclical and requires looking both inward, at the brand’s essence, and outward, at customers.
Listen to this episode to learn:
• How Lego, Gatorade, and GoPro have overcome adversity by innovating around their core brand offerings
• The key question every brand must ask themselves before innovation
• Why brands must look at innovation as “dating not fighting" - "dating" your customers not fighting your competitors
• How to innovate within the boundaries of the brandDavid Robertson, MIT Sloan Senior Lecturer, speak…David Robertson, MIT Sloan Senior Lecturer, speaker, and author explains why any innovation success – whether it’s a sports drink or a plastic brick toy – is cyclical and requires looking both inward, at the brand’s essence, and outward, at customers.
Listen to this episode to learn:
• How Lego, Gatorade, and GoPro have overcome adversity by innovating around their core brand offerings
• The key question every brand must ask themselves before innovation
• Why brands must look at innovation as “dating not fighting" - "dating" your customers not fighting your competitors
• How to innovate within the boundaries of the brandtag:soundcloud,2010:tracks/348371565Hyatt Hotels: Knowing What to Innovate NextTue, 24 Oct 2017 15:16:24 +0000https://soundcloud.com/cspaceglobal/hyatt-hotels-knowing-what-to-innovate-next
00:15:31C SpacenoHyatt Hotels Corporation is one of the world’s leading hospitality brands. Jennifer Kirby, Managing Director of Innovation at Hyatt, talks about how her team finds, tests, and prioritizes which new ideas to pursue in order to create and deliver the very best guest experiences.
Listen to this episode to learn:
· How to balance customers’ desires against financial feasibility and scalability
· Why adopting technology for technology’s sake is never a good idea
· How to promote innovation ideas internally to create buy-in
· The “megatrends” on Hyatt’s innovation agendaHyatt Hotels Corporation is one of the world’s le…Hyatt Hotels Corporation is one of the world’s leading hospitality brands. Jennifer Kirby, Managing Director of Innovation at Hyatt, talks about how her team finds, tests, and prioritizes which new ideas to pursue in order to create and deliver the very best guest experiences.
Listen to this episode to learn:
· How to balance customers’ desires against financial feasibility and scalability
· Why adopting technology for technology’s sake is never a good idea
· How to promote innovation ideas internally to create buy-in
· The “megatrends” on Hyatt’s innovation agendatag:soundcloud,2010:tracks/344266330JetBlue: Inspiring Humanity in TravelWed, 27 Sep 2017 14:08:46 +0000https://soundcloud.com/cspaceglobal/jetblue-inspiring-humanity-in-travel
00:24:05C SpacenoJetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, talks about how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Listen to this episode to learn:
• How a framework of values can empower employees to do right by customers
• How JetBlue developed its first premium service while staying true to its ethos
• Why breaking from constraints of the industry can spur innovationJetBlue is one of those rare companies that custo…JetBlue is one of those rare companies that customers simply love. Jamie Perry, Vice President of Marketing at JetBlue, talks about how the company does it through a mission of “Inspiring Humanity” – creating a better flying experience that’s accessible to all.
Listen to this episode to learn:
• How a framework of values can empower employees to do right by customers
• How JetBlue developed its first premium service while staying true to its ethos
• Why breaking from constraints of the industry can spur innovationtag:soundcloud,2010:tracks/343963939Ali Velshi, MSNBC: Journalism and the Business of Making People SmarterMon, 25 Sep 2017 15:42:24 +0000https://soundcloud.com/cspaceglobal/msnbcs-ali-velshi-journalism-and-the-business-of-making-people-smarter
00:23:28C SpacenoAli Velshi, MSNBC Anchor and Business Correspondent for NBC News and MSNBC, joins the podcast to talk about the big issues of our time: fake news, the global decline in trust, corporate responsibility, wealth inequality, and Donald Trump. It’s all on the table.
Listen to this episode to learn:
• Why we all have to “triangulate” our news from a variety of sources
• What’s contributing to society’s rapid decline in trust, and what we can do about it
• The consequences of wealth inequality and globalism
• Why Donald Trump might be a “brilliant” communicatorAli Velshi, MSNBC Anchor and Business Corresponde…Ali Velshi, MSNBC Anchor and Business Correspondent for NBC News and MSNBC, joins the podcast to talk about the big issues of our time: fake news, the global decline in trust, corporate responsibility, wealth inequality, and Donald Trump. It’s all on the table.
Listen to this episode to learn:
• Why we all have to “triangulate” our news from a variety of sources
• What’s contributing to society’s rapid decline in trust, and what we can do about it
• The consequences of wealth inequality and globalism
• Why Donald Trump might be a “brilliant” communicatortag:soundcloud,2010:tracks/341312153Nancy Koehn: What History Teaches Us About LeadershipThu, 07 Sep 2017 13:25:25 +0000https://soundcloud.com/cspaceglobal/what-if-lincoln-had-email-what-history-teaches-us-about-leadership
00:24:19C SpacenoGreat leaders are made, not born. Harvard Business School professor and historian Nancy Koehn shares lessons in leadership from her new book, Forged in Crisis: The Power of Courageous Leadership in Turbulent Times.
Listen to this episode to learn:
• How leaders like Abraham Lincoln, Howard Schultz, and Ernest Shackleton have overcome great adversity to succeed
• The characteristics and behaviors that all successful leaders share
• Guidance for all who aspire to be great leadersGreat leaders are made, not born. Harvard Busines…Great leaders are made, not born. Harvard Business School professor and historian Nancy Koehn shares lessons in leadership from her new book, Forged in Crisis: The Power of Courageous Leadership in Turbulent Times.
Listen to this episode to learn:
• How leaders like Abraham Lincoln, Howard Schultz, and Ernest Shackleton have overcome great adversity to succeed
• The characteristics and behaviors that all successful leaders share
• Guidance for all who aspire to be great leaderstag:soundcloud,2010:tracks/338983238Boston Celtics: Global Business of Sports, Fans, and LegacyTue, 22 Aug 2017 14:37:44 +0000https://soundcloud.com/cspaceglobal/boston-celtics-the-global-business-of-sports-fans-and-legacy
00:21:06C SpacenoThe Boston Celtics are one of the world’s most popular and valuable pro sports teams. Celtics President Rich Gotham shares how he engages with passionate fans, turning them into profitable customers.
Listen to this episode to learn:
• How Gotham helped turn the Celtics from “an under-managed asset” to a high-functioning business operation
• Why the value of pro sports is increasingly about “creating experiences and access through content”
• How the NBA and the sport of basketball is growing internationallyThe Boston Celtics are one of the world’s most po…The Boston Celtics are one of the world’s most popular and valuable pro sports teams. Celtics President Rich Gotham shares how he engages with passionate fans, turning them into profitable customers.
Listen to this episode to learn:
• How Gotham helped turn the Celtics from “an under-managed asset” to a high-functioning business operation
• Why the value of pro sports is increasingly about “creating experiences and access through content”
• How the NBA and the sport of basketball is growing internationallytag:soundcloud,2010:tracks/337967072Citizens Bank CMO: Reaching the Employees in “the Middle”Tue, 15 Aug 2017 12:49:59 +0000https://soundcloud.com/cspaceglobal/citizens-bank-cmo-winning-the-hearts-and-minds-of-employees-in-the-middle
00:18:01C SpacenoCitizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Listen to this episode to learn:
• Why Net Promoter Score is one tool in a system to drive customer loyalty
• Practical ways to encourage mid-level colleagues to feel invested in customer success
• Why companies need to think differently about customers and challenge assumptionsCitizens Bank CMO and Head of Consumer Strategy B…Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Listen to this episode to learn:
• Why Net Promoter Score is one tool in a system to drive customer loyalty
• Practical ways to encourage mid-level colleagues to feel invested in customer success
• Why companies need to think differently about customers and challenge assumptionstag:soundcloud,2010:tracks/336829791Big Data: “A Fishing Expedition on Steroids”Mon, 07 Aug 2017 13:00:39 +0000https://soundcloud.com/cspaceglobal/big-data-a-fishing-expedition-on-steroids
00:21:12C SpacenoMichael Solomon, Professor of Marketing at Saint Joseph's University, is with us to explain why marketing isn’t about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.
Listen to this episode to learn:
• Why big data can sometimes mislead
• The value of marketers giving up control of their brand
• Why the line between consumer and producer is blurry
• How consumers’ desires for perfection can work in a brand’s favorMichael Solomon, Professor of Marketing at Saint …Michael Solomon, Professor of Marketing at Saint Joseph's University, is with us to explain why marketing isn’t about finding data patterns and segmentation. It’s about emotions, feelings, and connecting with the human mind.
Listen to this episode to learn:
• Why big data can sometimes mislead
• The value of marketers giving up control of their brand
• Why the line between consumer and producer is blurry
• How consumers’ desires for perfection can work in a brand’s favortag:soundcloud,2010:tracks/335814237Jaguar Land Rover: Understanding Every Customer’s Perspective (Even the Dog’s)Tue, 01 Aug 2017 16:49:45 +0000https://soundcloud.com/cspaceglobal/jaguar-land-rover-understanding-every-customers-perspective-even-the-dogs-1
00:21:16C SpacenoJaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.
Listen to this episode to learn:
• Why “customer-first” is an advantage in the competitive global luxury automotive space
• How to build internal collaborative teams around empathy for the customer
• Practical techniques to employ for getting inside the lives of global customersJaguar Land Rover, the UK’s biggest car maker, is…Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.
Listen to this episode to learn:
• Why “customer-first” is an advantage in the competitive global luxury automotive space
• How to build internal collaborative teams around empathy for the customer
• Practical techniques to employ for getting inside the lives of global customerstag:soundcloud,2010:tracks/334919821Scott Kirsner: Deconstructing InnovationWed, 26 Jul 2017 13:34:27 +0000https://soundcloud.com/cspaceglobal/deconstructing-innovation-challenges-and-how-to-overcome-them
00:22:26C SpacenoInnovation is hard. At big companies, that’s an understatement. Scott Kirsner, journalist, author, and editor & co-founder of Innovation Leader, helps us understand why, and what big companies can do about it.
Listen to this episode to learn:
● The cultural barriers that inhibit innovation at large organizations
● Real-world strategies for bringing out the best ideas from employees and customers
● Where innovation at large organizations is headedInnovation is hard. At big companies, that’s an u…Innovation is hard. At big companies, that’s an understatement. Scott Kirsner, journalist, author, and editor & co-founder of Innovation Leader, helps us understand why, and what big companies can do about it.
Listen to this episode to learn:
● The cultural barriers that inhibit innovation at large organizations
● Real-world strategies for bringing out the best ideas from employees and customers
● Where innovation at large organizations is headedtag:soundcloud,2010:tracks/333719607Global Hotel Alliance CEO on Building Loyalty Through ExperienceTue, 18 Jul 2017 14:12:20 +0000https://soundcloud.com/cspaceglobal/global-hotel-alliance-ceo-on-building-loyalty-through-experience-not-points
00:21:26C SpacenoWith 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.
Listen to this episode to learn:
● Why it’s important to innovate with consumers and stop chasing the competition
● How to create a loyalty program that isn’t just about the points
● What it means to provide local experiences on a global scaleWith 10 million loyalty members spanning 76 count…With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.
Listen to this episode to learn:
● Why it’s important to innovate with consumers and stop chasing the competition
● How to create a loyalty program that isn’t just about the points
● What it means to provide local experiences on a global scaletag:soundcloud,2010:tracks/332694639PepsiCo: Promoting Nutrition and InnovationTue, 11 Jul 2017 13:50:04 +0000https://soundcloud.com/cspaceglobal/pepsico-is-on-a-nutrition-mission
00:14:48C SpacenoPepsiCo’s President of Global Nutrition and acting North American CMO, Lisa Mann, is on a mission: promote health, wellness, and innovation at one of the world’s largest food and beverage companies. Is that even possible for a company known for soda and salty snacks?
Listen to this episode to learn:
• Why simplicity is such an innovative concept in the food and beverage industry
• The effectiveness of transparency and authenticity in marketing
• Advice on transforming the perception of a multinational companyPepsiCo’s President of Global Nutrition and actin…PepsiCo’s President of Global Nutrition and acting North American CMO, Lisa Mann, is on a mission: promote health, wellness, and innovation at one of the world’s largest food and beverage companies. Is that even possible for a company known for soda and salty snacks?
Listen to this episode to learn:
• Why simplicity is such an innovative concept in the food and beverage industry
• The effectiveness of transparency and authenticity in marketing
• Advice on transforming the perception of a multinational companytag:soundcloud,2010:tracks/328985753Jet.com Isn’t a Unicorn, It’s a HippoTue, 20 Jun 2017 13:09:02 +0000https://soundcloud.com/cspaceglobal/jetcom-isnt-a-unicorn-its-a-hippo
00:20:42C SpacenoJet.com has built its e-commerce business on transparency, fairness, and trust. Jet President Liza Landsman joins the podcast to share how Jet, now part of Walmart, is making online shopping more efficient and a lot more fun.
Listen to this episode to learn:
• How Jet.com creates “last mile” supply chain efficiencies by putting shoppers in control
• Why pivoting is less risky when customers drive the decision
• Ways Jet ensures senior leaders and employees stay connected to shoppersJet.com has built its e-commerce business on tran…Jet.com has built its e-commerce business on transparency, fairness, and trust. Jet President Liza Landsman joins the podcast to share how Jet, now part of Walmart, is making online shopping more efficient and a lot more fun.
Listen to this episode to learn:
• How Jet.com creates “last mile” supply chain efficiencies by putting shoppers in control
• Why pivoting is less risky when customers drive the decision
• Ways Jet ensures senior leaders and employees stay connected to shopperstag:soundcloud,2010:tracks/327855070Can Marketing Close the Empathy Gap?Tue, 13 Jun 2017 12:59:58 +0000https://soundcloud.com/cspaceglobal/how-can-marketers-close-the-empathy-gap
00:14:55C SpacenoProfessor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today.
Listen to this episode to learn:
• How having a deep understanding of customers increases marketing’s efficacy
• Why marketers need to shift their mindset away from brand differentiation
• Why marketing leaders are in a unique position to close the customer empathy gapProfessor Patrick Barwise of London Business Scho…Professor Patrick Barwise of London Business School is an expert on brand marketing, an accomplished speaker, and award-winning author. He joins the podcast to share advice and perspectives on the state of marketing today.
Listen to this episode to learn:
• How having a deep understanding of customers increases marketing’s efficacy
• Why marketers need to shift their mindset away from brand differentiation
• Why marketing leaders are in a unique position to close the customer empathy gaptag:soundcloud,2010:tracks/326585530Oracle’s Chief Customer Officer on Being a Trusted AdvisorTue, 06 Jun 2017 13:24:49 +0000https://soundcloud.com/cspaceglobal/oracles-chief-customer-officer-on-being-a-trusted-advisor
00:22:37C SpacenoAt Oracle, customer success is company success. We’re with Jeb Dasteel, Chief Customer Officer at Oracle, to learn how one of the world’s largest software and technology companies keeps this promise.
Listen to this episode to learn:
● Practical advice for anyone in the role of Chief Customer Officer
● How to listen, engage, and ensure that customers know the value of your product or service
● Why it’s important to target, track, and measure throughout the customer partnershipAt Oracle, customer success is company success. W…At Oracle, customer success is company success. We’re with Jeb Dasteel, Chief Customer Officer at Oracle, to learn how one of the world’s largest software and technology companies keeps this promise.
Listen to this episode to learn:
● Practical advice for anyone in the role of Chief Customer Officer
● How to listen, engage, and ensure that customers know the value of your product or service
● Why it’s important to target, track, and measure throughout the customer partnershiptag:soundcloud,2010:tracks/325191605The 32-Year-Old CEO Behind Sky ZoneTue, 30 May 2017 14:16:07 +0000https://soundcloud.com/cspaceglobal/the-32-year-old-ceo-behind-sky-zone
00:17:25C SpacenoJeff Platt is the 32-year-old CEO responsible for growing Sky Zone’s business. It’s the world’s first indoor trampoline park. Jeff stops by the podcast to talk global growth and share advice for entrepreneurs.
Listen to this episode to learn:
● How a group of skateboarders inspired a pivot that launched a multi-million dollar brand
● Why customer co-creation and listening is critical for success in new global markets
● Advice for entrepreneurs on taking risks and embracing failureJeff Platt is the 32-year-old CEO responsible for…Jeff Platt is the 32-year-old CEO responsible for growing Sky Zone’s business. It’s the world’s first indoor trampoline park. Jeff stops by the podcast to talk global growth and share advice for entrepreneurs.
Listen to this episode to learn:
● How a group of skateboarders inspired a pivot that launched a multi-million dollar brand
● Why customer co-creation and listening is critical for success in new global markets
● Advice for entrepreneurs on taking risks and embracing failuretag:soundcloud,2010:tracks/323924086GE: Is Innovation a Dirty Word?Mon, 22 May 2017 14:34:39 +0000https://soundcloud.com/cspaceglobal/is-innovation-a-dirty-word-at-ge
00:20:28C SpacenoFrom aviation to healthcare to renewable energy, General Electric is world renowned as an innovation powerhouse. But, is “innovation” a dirty word at GE? We’re with Ann Marie Dumais, Open Innovation Leader at GE’s GENIUSLINK™, to learn more.
Listen to this episode to learn:
● Why innovation demands democratization
● Why GE’s entrepreneurial culture is not afraid to question assumptions, celebrate risk, and learn from failure
● How to increase agility and create buy-in using innovative thinking and methodsFrom aviation to healthcare to renewable energy, …From aviation to healthcare to renewable energy, General Electric is world renowned as an innovation powerhouse. But, is “innovation” a dirty word at GE? We’re with Ann Marie Dumais, Open Innovation Leader at GE’s GENIUSLINK™, to learn more.
Listen to this episode to learn:
● Why innovation demands democratization
● Why GE’s entrepreneurial culture is not afraid to question assumptions, celebrate risk, and learn from failure
● How to increase agility and create buy-in using innovative thinking and methodstag:soundcloud,2010:tracks/322882554HPE: Transforming the Research Function Into a Consulting AgencyTue, 16 May 2017 13:02:55 +0000https://soundcloud.com/cspaceglobal/hpe-on-transforming-the-research-function-into-a-consulting-agency
00:20:05C SpacenoPaul Logue, Vice President of Growth Analytics, Market Insights and Customer Experience leads a team at Hewlett Packard Enterprise (HPE) tasked with unearthing hidden customer insights. Just don’t call them the research department.
Listen to this episode to learn:
• How to take an integrated approach to delivering actionable customer intelligence across the business
• Why conditioning the organization to partner with you as an “agency” is worthwhile
• Why sometimes saying “no” delivers the best outcomesPaul Logue, Vice President of Growth Analytics, M…Paul Logue, Vice President of Growth Analytics, Market Insights and Customer Experience leads a team at Hewlett Packard Enterprise (HPE) tasked with unearthing hidden customer insights. Just don’t call them the research department.
Listen to this episode to learn:
• How to take an integrated approach to delivering actionable customer intelligence across the business
• Why conditioning the organization to partner with you as an “agency” is worthwhile
• Why sometimes saying “no” delivers the best outcomestag:soundcloud,2010:tracks/321621920Charles Schwab: Leading with a Challenger MentalityMon, 08 May 2017 20:07:48 +0000https://soundcloud.com/cspaceglobal/charles-schwab-cmo-on-leading-the-industry-with-a-challenger-mentality
00:19:48C SpacenoCharles Schwab is the largest brokerage firm in the U.S. It leads the industry by running its business “Through Clients’ Eyes.” Schwab CMO Jonathan Craig joins the podcast to explain.
Listen to this episode to learn:
• How Schwab maintains a challenger mentality
• The CMO’s management philosophy
• Why trust is critical for future growthCharles Schwab is the largest brokerage firm in t…Charles Schwab is the largest brokerage firm in the U.S. It leads the industry by running its business “Through Clients’ Eyes.” Schwab CMO Jonathan Craig joins the podcast to explain.
Listen to this episode to learn:
• How Schwab maintains a challenger mentality
• The CMO’s management philosophy
• Why trust is critical for future growthtag:soundcloud,2010:tracks/320366004Citi Lives Banking So Customers Don’t Have ToMon, 01 May 2017 18:08:04 +0000https://soundcloud.com/cspaceglobal/citi-lives-banking-so-customers-dont-have-to
00:20:58C SpacenoAlice Milligan, Chief Customer & Digital Experience Officer for Citi’s Global Cards business, explains how Citi is making banking more seamless and simple by putting customers at the center of everything.
Listen to this episode to learn:
● How Citi is testing assumptions with customers to design next-gen digital banking experiences, fast
● Why broad ownership and accountability gets employees more invested in a customer-centric company vision
● Why it’s so important to align with passionate people inside and outside the organizationAlice Milligan, Chief Customer & Digital Experien…Alice Milligan, Chief Customer & Digital Experience Officer for Citi’s Global Cards business, explains how Citi is making banking more seamless and simple by putting customers at the center of everything.
Listen to this episode to learn:
● How Citi is testing assumptions with customers to design next-gen digital banking experiences, fast
● Why broad ownership and accountability gets employees more invested in a customer-centric company vision
● Why it’s so important to align with passionate people inside and outside the organizationtag:soundcloud,2010:tracks/319396780Keds: A ‘Student of Her’ for 100 YearsTue, 25 Apr 2017 13:10:31 +0000https://soundcloud.com/cspaceglobal/ep-13-keds-cmo-on-being-a-student-of-her-for-100-years
00:15:06C SpacenoSince 1916, Keds has a built its iconic footwear brand on understanding what women want. Keds CMO Emily Culp visits the podcast to talk fashion, female empowerment, and understanding “her.”
Listen to this episode to learn:
● How a centenarian brand stays relevant and desirable in 2017
● The nuances of understanding and connecting with modern female consumers
● How to maintain a culture of fast learning and constant testingSince 1916, Keds has a built its iconic footwear …Since 1916, Keds has a built its iconic footwear brand on understanding what women want. Keds CMO Emily Culp visits the podcast to talk fashion, female empowerment, and understanding “her.”
Listen to this episode to learn:
● How a centenarian brand stays relevant and desirable in 2017
● The nuances of understanding and connecting with modern female consumers
● How to maintain a culture of fast learning and constant testingtag:soundcloud,2010:tracks/318623873Panera Bread: The 'Desire-to-Friction' RatioThu, 20 Apr 2017 13:03:47 +0000https://soundcloud.com/cspaceglobal/ep-12-panera-bread-is-cleaning-up-your-food
00:26:03C SpacenoPanera Bread president Blaine Hurst joins the podcast to talk about how America’s ninth largest restaurant chain has made a commitment to “clean food” and to innovating the restaurant experience.
Listen to this episode to learn:
● What it took for Panera to reformulate 120+ ingredients to be free of artificial additives
● Why the restaurant experience hinges on the “desire-to-friction ratio”
● How technology is an intermediary between speed and joyPanera Bread president Blaine Hurst joins the pod…Panera Bread president Blaine Hurst joins the podcast to talk about how America’s ninth largest restaurant chain has made a commitment to “clean food” and to innovating the restaurant experience.
Listen to this episode to learn:
● What it took for Panera to reformulate 120+ ingredients to be free of artificial additives
● Why the restaurant experience hinges on the “desire-to-friction ratio”
● How technology is an intermediary between speed and joytag:soundcloud,2010:tracks/317558569Marriott: Leading Innovation by Keeping it in BetaThu, 13 Apr 2017 20:26:18 +0000https://soundcloud.com/cspaceglobal/ep-11-how-marriott-leads-innovation-by-keeping-it-in-beta
00:19:02C SpacenoMarriott, the world’s largest hotel company, has been around since the 1950s. How is this old company still an innovation leader? This week, we’re at Marriott headquarters with Jennifer Hsieh, Vice President of Insight, Strategy & Innovation at Marriott International.
Listen to this episode to learn:
-How Marriott designs a deep customer understanding into its concepts and guest experiences
-Some of the challenges and perils of human-centered innovation in a global company
-Advice for customer experience and innovation leaders about how to balance creativity, strategic thinking, and an unrelenting focus on customersMarriott, the world’s largest hotel company, has …Marriott, the world’s largest hotel company, has been around since the 1950s. How is this old company still an innovation leader? This week, we’re at Marriott headquarters with Jennifer Hsieh, Vice President of Insight, Strategy & Innovation at Marriott International.
Listen to this episode to learn:
-How Marriott designs a deep customer understanding into its concepts and guest experiences
-Some of the challenges and perils of human-centered innovation in a global company
-Advice for customer experience and innovation leaders about how to balance creativity, strategic thinking, and an unrelenting focus on customerstag:soundcloud,2010:tracks/316620838Why So Many Stores Are Closing NowFri, 07 Apr 2017 20:29:07 +0000https://soundcloud.com/cspaceglobal/ep-10-why-so-many-stores-are-closing-now
00:28:04C SpacenoWhy are so many stores closing now? Forbes contributor Richard Kestenbaum says it’s because they don't meet consumers' needs. End of discussion. On the podcast, he explains why things are changing so much, what consumers want, and what existing retailers can do about it.
Listen to this episode to learn:
• The biggest reason why stores are closing now
• Why the importance of retail stores has declined as technology has grown
• How different generations impact the evolution of the retail industryWhy are so many stores closing now? Forbes contri…Why are so many stores closing now? Forbes contributor Richard Kestenbaum says it’s because they don't meet consumers' needs. End of discussion. On the podcast, he explains why things are changing so much, what consumers want, and what existing retailers can do about it.
Listen to this episode to learn:
• The biggest reason why stores are closing now
• Why the importance of retail stores has declined as technology has grown
• How different generations impact the evolution of the retail industrytag:soundcloud,2010:tracks/311730522Wells Fargo: Insights that Create Emotional ConnectionsFri, 10 Mar 2017 18:26:48 +0000https://soundcloud.com/cspaceglobal/ep-9-wells-fargos-mission-to-make-banking-more-human
00:19:13C SpacenoFor Wells Fargo, winning back customer trust requires becoming “more human.” What does that mean for a bank, and how is Wells Fargo doing it? Robin Beers, Head of Customer Experience Insights for Wells Fargo’s commercial banking business, joins the podcast to explain.
Listen to this episode to learn:
• Design thinking techniques used by Wells Fargo that spark imagination and creative problem-solving in employees’ minds
• How “integrated insights” can create an emotional connection to customers and introduce diverse perspectives
• Why getting the most out of customer data requires storytelling and synthesisFor Wells Fargo, winning back customer trust requ…For Wells Fargo, winning back customer trust requires becoming “more human.” What does that mean for a bank, and how is Wells Fargo doing it? Robin Beers, Head of Customer Experience Insights for Wells Fargo’s commercial banking business, joins the podcast to explain.
Listen to this episode to learn:
• Design thinking techniques used by Wells Fargo that spark imagination and creative problem-solving in employees’ minds
• How “integrated insights” can create an emotional connection to customers and introduce diverse perspectives
• Why getting the most out of customer data requires storytelling and synthesistag:soundcloud,2010:tracks/310127207LinkedIn: How to Stay Connected to Millions of PeopleWed, 01 Mar 2017 14:31:14 +0000https://soundcloud.com/cspaceglobal/ep-8-how-linkedin-stays-connected-to-millions-of-people
00:22:58C SpacenoTechnology is changing our lives, and our lives are changing technology. This week, we’re in Silicon Valley with Scott Shute, VP of Global Customer Operations at LinkedIn. He shares why the right digital experience is a constant balancing act between big data and human empathy.
Listen to this episode to learn:
• How LinkedIn manages massive amounts of customer behavior data
• How it helps developers and product managers empathize with an understand ~500M users worldwide
• Why compassion is a big part of LinkedIn’s current and future digital experienceTechnology is changing our lives, and our lives a…Technology is changing our lives, and our lives are changing technology. This week, we’re in Silicon Valley with Scott Shute, VP of Global Customer Operations at LinkedIn. He shares why the right digital experience is a constant balancing act between big data and human empathy.
Listen to this episode to learn:
• How LinkedIn manages massive amounts of customer behavior data
• How it helps developers and product managers empathize with an understand ~500M users worldwide
• Why compassion is a big part of LinkedIn’s current and future digital experiencetag:soundcloud,2010:tracks/308824006Harvard Business School Professor: It is NOT the Year of the CustomerTue, 21 Feb 2017 13:44:55 +0000https://soundcloud.com/cspaceglobal/ep-7-it-is-not-the-year-of-the-customer
00:22:54C SpacenoHarvard Business School professor Len Schlesinger has been around the business block – from 30+ years of teaching, to C-level positions within organizations, to advising the world’s biggest brands. Len joins the podcast and gets candid about the truth behind customer centricity.
Listen to this episode to learn:
-How leadership and culture should drive customer centricity
-Advice for understanding customers – and why it’s not necessarily about just NPS and customer data
-Why it’s ALWAYS the “Year of the Customer”Harvard Business School professor Len Schlesinger…Harvard Business School professor Len Schlesinger has been around the business block – from 30+ years of teaching, to C-level positions within organizations, to advising the world’s biggest brands. Len joins the podcast and gets candid about the truth behind customer centricity.
Listen to this episode to learn:
-How leadership and culture should drive customer centricity
-Advice for understanding customers – and why it’s not necessarily about just NPS and customer data
-Why it’s ALWAYS the “Year of the Customer”tag:soundcloud,2010:tracks/307055391Fintech’s Customer AdvantageFri, 10 Feb 2017 14:08:27 +0000https://soundcloud.com/cspaceglobal/ep-6-fintechs-customer-advantage
00:16:23C SpacenoGlobal investment in fintech has reached $19 billion. What role do customers play in shaping this new world of digital banking? Ruth Handcock, Chief Customer Officer of Tandem Bank, a new “challenger bank,” visits the podcast to explain.
Listen to this episode to learn:
How transparency, trust, and customized experiences are recalibrating retail banking
Why customers are gravitating towards retail banking startups that provide choice, flexibility, and positive reinforcement
Advice on how banks can partner with customers to ease their financial stress and empower successful money managementGlobal investment in fintech has reached $19 bill…Global investment in fintech has reached $19 billion. What role do customers play in shaping this new world of digital banking? Ruth Handcock, Chief Customer Officer of Tandem Bank, a new “challenger bank,” visits the podcast to explain.
Listen to this episode to learn:
How transparency, trust, and customized experiences are recalibrating retail banking
Why customers are gravitating towards retail banking startups that provide choice, flexibility, and positive reinforcement
Advice on how banks can partner with customers to ease their financial stress and empower successful money managementtag:soundcloud,2010:tracks/306543694McKesson Medical Imaging: Creating the Role of Chief Customer OfficerTue, 07 Feb 2017 14:15:09 +0000https://soundcloud.com/cspaceglobal/ep-5-creating-and-defining-the-role-of-chief-customer-officer
00:22:46C SpacenoChief Customer Officers are the latest addition to the C-suite. Jose Vergara, CCO at McKesson Medical Imaging, joins the podcast to share how he’s finding success in this newly-minted position.
Listen to this episode to learn:
How the role of the Chief Customer Officer is evolving around the changing needs of customers
Why partnering with customers to enable and nurture their own success is a competitive advantage
Advice on how to balance customer and company expectations in order to transform company culture, differentiate against competitors, and growChief Customer Officers are the latest addition t…Chief Customer Officers are the latest addition to the C-suite. Jose Vergara, CCO at McKesson Medical Imaging, joins the podcast to share how he’s finding success in this newly-minted position.
Listen to this episode to learn:
How the role of the Chief Customer Officer is evolving around the changing needs of customers
Why partnering with customers to enable and nurture their own success is a competitive advantage
Advice on how to balance customer and company expectations in order to transform company culture, differentiate against competitors, and growtag:soundcloud,2010:tracks/305415005Travelport: Recoding the Rules of Customer ExperienceTue, 31 Jan 2017 14:15:15 +0000https://soundcloud.com/cspaceglobal/ep-4-how-travelport-is-recoding-the-rules-of-customer-experience
00:22:58C SpacenoIt’s an exciting time for the travel and tourism industry and for Travelport’s place in it. A seasoned professional in design thinking and user experience, Noel shared his thoughtful and creative approach to engaging customers and employees to design the very best experiences.
Listen to this episode to learn:
-Why partnering with customers throughout the design, testing, and development process is a smart, affordable approach to customer experience design
-The real difference between user experience and customer experience, and what elevates them both
-Creative techniques and tangible practices for building greater customer empathy amongst employeesIt’s an exciting time for the travel and tourism …It’s an exciting time for the travel and tourism industry and for Travelport’s place in it. A seasoned professional in design thinking and user experience, Noel shared his thoughtful and creative approach to engaging customers and employees to design the very best experiences.
Listen to this episode to learn:
-Why partnering with customers throughout the design, testing, and development process is a smart, affordable approach to customer experience design
-The real difference between user experience and customer experience, and what elevates them both
-Creative techniques and tangible practices for building greater customer empathy amongst employeestag:soundcloud,2010:tracks/304185258Designing a Winning Customer Experience at Verizon and The Nature’s Bounty Co.Mon, 23 Jan 2017 22:24:10 +0000https://soundcloud.com/cspaceglobal/designing-a-winning-customer-experience-at-verizon-and-the-natures-bounty-co
00:33:00C SpacenoThe Nature’s Bounty Co. is a health and wellness company. Verizon, telecommunications. Customer centricity is an operational imperative for both. Chief Customer Officer at The Nature’s Bounty Co., Andrew Archambault, and Verizon’s Head of Customer Experience Innovation, Justin Reilly, explain why customers are the ultimate disruptors.
Listen to this episode to learn:
-Advice from two leaders operating in different industries about how to make customer centricity a core operational imperative within an organization
-How Nature’s Bounty Co. spends a lot of time with two key customer groups, shoppers and retail partners, to make the point-of-purchase experience less overwhelming and more rewarding
-Why Verizon regularly co-creates with customers and how these “largely transformative” co-creation sessions add a human element to the company's products and experiencesThe Nature’s Bounty Co. is a health and wellness …The Nature’s Bounty Co. is a health and wellness company. Verizon, telecommunications. Customer centricity is an operational imperative for both. Chief Customer Officer at The Nature’s Bounty Co., Andrew Archambault, and Verizon’s Head of Customer Experience Innovation, Justin Reilly, explain why customers are the ultimate disruptors.
Listen to this episode to learn:
-Advice from two leaders operating in different industries about how to make customer centricity a core operational imperative within an organization
-How Nature’s Bounty Co. spends a lot of time with two key customer groups, shoppers and retail partners, to make the point-of-purchase experience less overwhelming and more rewarding
-Why Verizon regularly co-creates with customers and how these “largely transformative” co-creation sessions add a human element to the company's products and experiencestag:soundcloud,2010:tracks/303139387SunTrust Bank: Creating a Purpose-Driven Customer MovementTue, 17 Jan 2017 14:16:26 +0000https://soundcloud.com/cspaceglobal/ep-2-how-suntrust-bank-is-creating-a-purpose-driven-customer-movement
00:20:49C SpacenoPeople have grown leery of big banks. But some are restoring public confidence with customer-driven agendas. SunTrust is one of them. Jeff VanDeVelde, the bank’s head of Customer Experience, discusses banking with authenticity and purpose.
Listen to this episode to learn:
-Why finding SunTrust’s authentic purpose was so crucial in improving the customer experience and delivering on its brand promise
-How SunTrust took an “outside in” approach to create a customer-centric culture while avoiding some common pitfalls
-Why having a purpose-driven mission means making some big changes to the customer experience journey, and how companies can start by leveraging authenticity and empathyPeople have grown leery of big banks. But some ar…People have grown leery of big banks. But some are restoring public confidence with customer-driven agendas. SunTrust is one of them. Jeff VanDeVelde, the bank’s head of Customer Experience, discusses banking with authenticity and purpose.
Listen to this episode to learn:
-Why finding SunTrust’s authentic purpose was so crucial in improving the customer experience and delivering on its brand promise
-How SunTrust took an “outside in” approach to create a customer-centric culture while avoiding some common pitfalls
-Why having a purpose-driven mission means making some big changes to the customer experience journey, and how companies can start by leveraging authenticity and empathytag:soundcloud,2010:tracks/300970530Building Customer Experiences at The New York TimesSat, 07 Jan 2017 00:00:00 +0000https://soundcloud.com/cspaceglobal/new-york-times-interview-outsidein
00:25:14C SpacenoC Space CEO, Charles Trevail, hosts this inaugural podcast to discuss the business world, changing customer needs, and the convergence of the two. He’s joined by The New York Times’ Ejieme Eromosele, Managing Director of Customer Experience, to explore the evolution of customer experience at the Gray Lady.
Listen to this episode to learn:
-How a focus on subscribers and customer experience is aiding The New York Times’ shifting business model from advertising-based to subscription-based
-What leaders across the organization are doing to align goals that prioritize the customer experience
-How journalists in the newsroom are building stronger relationships with readers and why they are embracing the “customer” like never beforeC Space CEO, Charles Trevail, hosts this inaugura…C Space CEO, Charles Trevail, hosts this inaugural podcast to discuss the business world, changing customer needs, and the convergence of the two. He’s joined by The New York Times’ Ejieme Eromosele, Managing Director of Customer Experience, to explore the evolution of customer experience at the Gray Lady.
Listen to this episode to learn:
-How a focus on subscribers and customer experience is aiding The New York Times’ shifting business model from advertising-based to subscription-based
-What leaders across the organization are doing to align goals that prioritize the customer experience
-How journalists in the newsroom are building stronger relationships with readers and why they are embracing the “customer” like never before