Princes, the Liverpool based food and drink group, has appointed branding agency BrandOpus as its creative agency partner.

Princes is one of Europe’s fastest growing food and drink groups, specialising in the sourcing and manufacturing of canned goods, soft drinks and oils. Established in 1880, it has been bringing everyday favourites to Britain’s families for generations.

BrandOpus were awarded the business following a six-month long competitive pitch process against multiple agencies.

Princes Marketing Director Alan Eriksen said : “From the very start it was clear that BrandOpus really understood our challenges as well as our ambitions. Throughout the entire process they listened and took on feedback whilst continuously pushing the brief. We are excited to see a rejuvenated Princes brand that will connect more meaningfully with consumers.”

Nir Wegrzyn, BrandOpus CEO says, “We are delighted to be partnering with an iconic British brand like Princes to have the opportunity to strengthen, evolve and enable it to compete in today’s ever changing world of the supermarket.”