Branding

Our focus has always been finding the best solutions for our clients. Our brand strategies will help you position your business in the marketplace, taking your brand from concept to implementation.

We take into account not only the design but the functionality of your brand across many platforms. Our extensive experience working with environment design in signage and displays helps us to build strong brands and strategies to clearly convey your message to the consumer.

Case Study:

Coast West

The owners of Coast West Brewpub brought us the idea that they were planning to open a brewpub on the west coast of B.C. with the long term plan of nationwide craft beer distribution.

Working with Coast West, our goal was to create a brand that reflected the natural surroundings of the west coast while remaining relatable across Canada. Nature being the main theme we took to creating a strategy for both the pub and the craft beer distribution that would reflect the roots of the company and it’s owners.

Logo

It was important to the owners that they have a clear logo that would be instantly recognizable but also one that reflects elements of the west coast. Images of the coastal mountains, the pacific ocean and the hops were used to create a mark that is relatable and a quick read as a representation for the company on a whole.

Signage

The owners at Coast West wanted to have signage that had natural elements while still having a modern, clean look. We proposed introducing a wood base with a painted aluminum face and a rustic looking painted copper border. We also introduced translucent white plexi letters to illuminate at night as well as halo lighting within the border for an upscale look.

Packaging

Beginning with 2 types of ale, Coast West tasked us with creating bottle labels and other supporting packaging for offsales from their brewpud with the intent of further distribution down the road. We wanted to create labels that would have a fairly universal appeal while having some of their own character. Sea Dub was a play on the initials CW from Coast West and a Whale of an Ale was concepted as this appeared to be a widely popular beer. To have a distinguishing look and feel the ales carry a nautical theme while future planned porters and lagers would have other West Coast nature themes applied.

Advertising

In keeping with the nautical theme we encouraged the client to create an 8 pack for the Sea Dub pale ale to work in conjunction with the octopus both on the bottle and in the ad. We came up with this particular ad to try and show a visual connection to the ocean while showing off the product as looking cold and refreshing. We also felt the uniqueness of offering the bottles in an 8 pack was a good feature to show off in the ad.

Apparel

Coast West tasked us with creating apparel designs for t-shirts that they could use for promotional giveaways and for sale in house and online. We delivered several designs including more traditional product line shirts and some graphic tees that could deviate from the main branding. The product line shirts are mainly for promotional giveaways while they allowed us to create some more unique designs for the other shirts hoping to reach a broader audience.

Vehicles

As the Sea Dub amber ale was anticipated to be their biggest seller, we encouraged Coast West to make it their main marketing tool. Wrapping their delivery van with the product line’s branding would give them a roving billboard which is one of the highest levels of exposure for the investment.