5 Aweber Alternatives for Omnichannel Marketing

Aweber has long been one of the most obvious choices for email marketing. But in today’s ecommerce landscape, email marketing is actually no longer limited to just email. It is simply the anchor by which many other platforms are able to provide value. While Aweber might still be a good choice for email marketing, it probably can’t compete with other more specialized tools in an omnichannel marketing standpoint.

Omnisend is a marketing automation tool that was designed specifically for omnichannel marketing. Apart from a remarkable platform to build sign-up forms, emails, and landing pages, it has intelligent data segmentation capabilities. Additionally, it allows you to integrate a variety of channels into your automated workflows. Some of these channels include SMS, Facebook Messenger, web push notifications, WhatsApp, and Viber.

With a standard account costing $13 a month (paid annually), you already get access to both email and SMS automation features. A Pro account costing $160 a month (paid annually) allows you to integrate Facebook Messenger, Viber, and WhatsApp. It’ll also allow you to use web push notifications as well as Google Customer Match and Facebook Custom Audiences.

Mailchimp

For something considered as a basic email marketing tool, Mailchimp is actually pretty remarkable. It’s able to accommodate simple yet functional email automation workflows and its email builder is generally user-friendly. Plus, it integrates seamlessly with your ad campaigns on Google, Instagram, and Facebook.

MailChimp’s most important features can be accessed through a Free account. Apart from the typical email marketing tools, you’ll be able to run Google Remarketing Ads as well as Facebook and Instagram Ads. On the Free tier, however, email subscribers are limited to 2,000 and you can only send out a maximum of 12,000 emails per month. Additionally, all emails will include a MailChimp-branded footer. For unlimited emails and subscribers as well as removal of MailChimp branding, paid packages start at $10 a month.

Constant Contact

Constant Contact’s largest value is in its collection of customizable email capture forms and automated workflow series emails. Although it lacks available communication channels, it does integrate with a host of ecommerce, event management, and a variety of other apps that could enhance your omnichannel marketing strategy.

Constant Contact offers a free month to try either their Email or Email Plus package. Either package gives you a powerful email marketing platform along with integrations with other apps like Facebook, Shopify, Eventbrite, and BigCommerce. While packages are priced based on subscriber count, they start at $20 for an Email account and $45 for an Email Plus account.

Campaign Monitor

With Campaign Monitor, you won’t be able to integrate SMS and other communication platforms. But, you’ll get an awesome automation workflow designer that makes laying out customer journeys a breeze. It also has remarkable segmentation and personalization features. Although you’ll need to use it alongside another platform to complete your omnichannel requirements, it’s definitely still worth looking into.

If you just want to look inside and see whether it could be a good fit, you can sign up for a Campaign Monitor account for free. However, that limits you to only 5 subscribers so that’ll really just be a peek. The Basic account, which gives you access to all its core email marketing features, costs $9 per month for up to 500 subscribers. With that account, you’ll also get advanced analytics and marketing automation features.

Mailjet

If you’re not quite ready for a full-blown omnichannel marketing campaign, Mailjet might be a good option for you. It has the basic email marketing features covered. Plus, it has excellent marketing automation and customer segmentation features. More importantly, it is one of the few email marketing tools that allow you to integrate SMS seamlessly into your workflows.

Mailjet’s free tier gives you access to its core email marketing features like the advanced email editor and detailed metrics. It also lets you use their API for SMS integration. This free tier lets you send 6,000 email per month. If you need a higher sending limit, or if you want access to higher-package features, paid plans start at $8.69 per month (paid yearly).

Depending on your objectives, each of these Aweber alternatives would be a great choice. While Omnisend is the only one that can fully support a truly omnichannel campaign, the rest still definitely have much to offer. Reflect on your goals as well as your budget and see which one should work best for you.