Business Directories

Batelco inks strategic deal with motor show

Manama, October 29, 2013

Batelco, a leading telecom provider in Bahrain, has entered into a strategic partnership with the organisers of the fourth Bahrain International Motor Show (BIMS).

The major event will take place at the Bahrain International Circuit (BIC) from 12 to 14 December.

The Bahrain International Motor Show is expected to attract a wide range of vehicles including modern and vintage cars, super cars and custom cars. A commercial vehicle section, comprising of vans, trucks, busses and construction vehicles, has been added.

Additionally, the motorbike section has been expanded to become the Bahrain International Motor Bike Show in order to accommodate more bikes, including performance bikes.

Visitors will be able to fully experience the show throughout the Bahrain International Circuit through live streaming taking place on several screens across the venue, with Batelco’s 4G LTE service providing smooth data transfer.

At the signing ceremony recently, the CEO of the Bahrain International Motor Show Wassim Farhoud said: “We are united by our mutual love for motorsports, our high standards and our commitment to excellence.”

“Our talks with Batelco have shown that our intentions for the BIMS and our visions for Bahrain are perfectly aligned. Batelco appreciates the way BIMS has developed over the years, and we are fortunate to have such professional and constructive partners. Together, we look forward to building a legacy in regional and global motorsports,” said Farhoud.

Batelco Group general manager Media Relations Ahmed Al Janahi said that Batelco was a very keen supporter of motor sports events which provide great opportunities for participants along with fun and entertainment for the general public.

“Our previous Batelco Motor Show was a great success and we are now delighted to enter into an agreement with the organisers of the Bahrain International Motor Show to build on that success,” he added. – TradeArabia News Service