BELOIT, Wis., Nov. 2, 2015 /PRNewswire/ -- FatWallet.com, where millions of deal hunters go to stack coupons with cash back, announced results from its 2015 Black Friday Shopping Survey (*TNS). Those surveyed overwhelmingly say Black Friday has the best deals and savings versus any other holiday shopping events. Overall expectations reveal that more than 70% plan to spend the same or more than last year during Black Friday, and 40% expect more savings opportunities this year even though 40% expect higher prices. Meanwhile 4 in 10 plan to purchase holiday gifts on Black Friday while just 2 in 10 admit they'll be shopping for themselves. As for which items they will shop for most:

"Despite ever early Black Friday creep and some disdain for stores opening on Thanksgiving, consumers still expect the deepest savings during the main holiday weekend," states Brent Shelton, Online Shopping Expert from FatWallet.com. "They know their best opportunity to make smarter purchases happen when they can compare all the deals from all the Black Friday ads versus settling for what retailers offer in select early sales." When asked which holiday shopping event will offer the best deals and savings this year, those surveyed replied:

About FatWallet: The one-stop shopping resource for millions of smart consumers, FatWallet.com publishes thousands of current store discounts and coupon codes that stack with Cash Back rewards from 1,700 online retailers, including Amazon, Walmart, Ebay and Newegg. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. With more than $50 million paid in cash back rewards, the new FatWallet Express is the "easy button" for online shoppers to assure cash back on every purchase.

*The national survey conducted online by TNS on behalf of FatWallet.com in October 2015 was fielded among 1,000 adults ages 18 or older.