Create to Inspire

Since the beginning Hasselblad cameras were born from a love for photography and the desire of a man to give photographers the technical excellence needed to realise their creative vision. That man was Victor Hasselblad.

For seventy five years now, Hasselblad has been devoted to a very simple task: to produce the finest camera equipment known to man. And for over seventy years, we have succeeded in doing just that. In making the tools that will enable us to live up to the Hasselblad brand proposition, “Create To Inspire”.