COMPANY

For over 34 years, Silicon Valley Forum (SVF) has fostered innovation, entrepreneurship and leadership in Silicon Valley. The organization has a long history of creating successful events, programs, online tutorials, and conferences that educate, train, inspire, and connect technologists, entrepreneurs, corporates, investors, innovation hubs, and students—in Silicon Valley, throughout the U.S., and globally. SVF organizes over 70 programs and events per year and has organized events in 40 countries worldwide.

PRODUCT

How it all started

Silicon Valley Forum’s Women in Tech Festival has celebrated Women in Tech, STEM and other businesses who work to inspire, engage and empower other women since 2015.

Finding the most relevant connections in big conferences with hundreds of attendees can be challenging. That’s why, together with Women in Tech Festival, we decided to tackle the challenge.

First and foremost, Women in Tech Festival wanted a tool that would help people make meaningful, long-term connections. Brella was chosen for its ease of use and its dedication to improving the event experience.

The solution

In spring 2016 Brella was utilized in the festival as a pilot which turned out to be a great success. With a detailed marketing plan and promotion of Brella, a user satisfaction rate of 99% was achieved and half of the festival attendees signed up for the tool.

In 2017, Brella and Women in Tech Festival decided to continue the story of successful networking and use Brella at the festival.

We launched the tool three weeks before the event and 90% of the Brella meetings were booked before the event even started. We made a detailed communication plan together with the Women in Tech festival that focused on e-mail marketing, social media & website marketing. The festival also published blog content, focused on the value of 1-to-1 meetings.

“Networking is very important in today’s world and absolutely crucial for technology events.”

-Xi-Er Dang, Product Marketing Specialist, Silicon Valley Forum

Results

Brella produced over 400 meetings during the 2017 event, 4x more than their 2016 event.

“Networking is very important in today’s world and absolutely crucial for technology events. In addition to educating yourself, networking will always be the number one reason to why people attend events”, Xi-Er Dang, Product Marketing Specialist of Silicon Valley Forum describes.

So let’s look at some Brella numbers from Women in Tech Festival:

Event Length: 2 days

Users signed up to Brella: 275

Booked Meetings: 406

Xi-Er Dang and the team from The Silicon Valley Forum were happy overall with Brella’s performance during the event.

“We saw great usage and traction of Brella networking at the Women in Tech Festival. There were 1-on-1 meetings going on all day at the festival. Those who used Brella had a very positive experience and saw value in the tool, which is why we have continuously used it at our Women in Tech Festival. For this type of event, it is especially important to have a networking tool like Brella as our festival is all about supporting women in tech and women in stem. ”

According to Xi-Er, the festival attendees found the most relevant connections.

“Many of those who use Brella for networking at the festival have told us that they’ve left the festival with new relevant and valuable connections and that I think is one of the best networking experiences you can have.”

The Brella team is looking forward to continuing the co-operation with Women in Tech in the future.

In 2018, Brella and Silicon Valley Forum are joining forces for the third time. The Women in Tech 2018 event will take place at the Computer History Museum on the 12-13th of April.

This time we are targeting the magical amount of 1,000 Brella meetings at the event!

Further reading

Plug and Play

One person, one connection can change everything. Plug and Play Tech Center, Silicon Valley’s famous startup accelerator and corporate innovation platform has understood this from the very beginning. Startups can shape brilliant prototypes and truly shake industries. However, startups need the right connections to scale and develop fast. This was also at the very core […]

Upgraded Life Festival

Upgraded Life Festival wanted a networking tool to deliver connections their attendees needed. The partnership with Brella has already lasted three years. How it all started Upgraded Life Festival, organised by Upgraded, collects the top health professionals & influencers in the Nordic & Baltic region. Hosted annually in Helsinki, this event has been instrumental in […]

Insurtech Insights

Insurtech Insights promised amazing networking opportunities for its attendees and needed a software to provide exactly that. How it all started Gathering together over 240 keynote speakers and over 1,200 insurtech professionals from all around the world, Insurtech Insights is Europe’s leading insurtech conference. Established by top-tier individuals in insurance and insurtech, their goal is […]

Customer Support

Everything else

Hi there! Like everybody on the web these days we use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy Policy