Discovery’s ‘Deadliest Catch’ is one of the most social shows on TV, and tonight fans will have the opportunity to take part in a #CatchLive event in which ‘Catch’ stars will answer fan questions during the commercial breaks of the episode. The event begins at 8:30pm EST, 30 minutes prior to the new episode, ands fans will be able to submit questions via Facebook and Twitter with #CatchLive and @DeadliestCatch.

The network has also created a microsite at discovery.com/CatchLive, which features a stream of incoming tweets and the chat itself. Participating in the event are Northwestern captain Sig Hansen, his daughter Mandy Hansen, Captain of the Time Bandit Johnathan Hillstrand, Cornelia Marie captain Josh Harris, and Executive Producer David Pritikin.

‘Deadliest Catch’ is enjoying perhaps its most social season to date. Total tweets during the Season 10 premiere were up 38% compared to Season 9 finale, and Facebook chatter was up 480%. The show has also had eight Twitter trending topics for six of the eight weeks of the season, including: #DeadliestCatch, #CorneliaMarieReturns, Jake Anderson, #StepUpJake, #GreenhornGripes, #AbandonShip, #BairdiBrothers, #CorneliaMarie.

If you’re reading this post during tonight’s episode, you can follow the #CatchLive conversation below:

Subscribe to Adweek

Featured Courses

Search MarketingOptimize your website through SEO, social media, and digital outreachLearn more >Facebook MarketingGet smart about how to use Facebook for businessLearn more >Copywriting for Social MediaMaximize your clicks, shares, retweets, and pinLearn more >Skills in 60: How to Name Your Brand or ProductDevelop a unique name for any brand, product, or businessLearn more >See more Courses >