How Peter Hartwig started their logo design journey

Company name

Freelunch

Overview

Freelunch is a one man company doing iphone apps, ipad apps, web applications and visual effects for commercials etc. The main focus is on the apps. I love clean and colorfull designs that are easily readable.
Freelunch, the name, relates to my fascination with human behavior, and the saying that there is no such thing as a free lunch.

Tell us a bit about who you are and the people you reach

As the fields i work in a quite diverse, the design should be aimed at creative, but without being silly. No corporate designs please :o)

Requirements

it should work on the web as well as on print. I love the logos for companies like bee.tv, firemint.com and woothemes, but i'm open to suggestions.