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National design firm, Woodhead has appointed architect, Paul Starcevich to the role of design director in the Perth studio.

Starcevich has over 15 years of experience in design, team leadership and project delivery throughout Australia and the Middle East. His diverse portfolio includes public and exhibition facilities, mixed use developments, sports buildings, commercial and office buildings, hotel and resort complexes, universities and student housing. His principle interest is working collaboratively with clients, end users and project teams to develop innovative, locally relevant design solutions which focus on economy, sustainability and cultural fit.

As design director, Starcevich’s overarching responsibility will be to foster design innovation, quality and culture across the Perth studio and contribute to successful design dialogue across the wider practice.

His design attitude focuses on the critical characters of clarity, openness and connectedness, and his approach to project direction and leadership aims to move away from the linear or milestone driven design process to a more ‘live review process’. This method aims to increase design exploration, testing, and make successes and failures available to a fully connected project team in an ongoing manner.

“Succinct, clearly articulated project objectives are required and these need to be established at the project outset,” Starcevich states. “As a team, these objectives are then constantly referred to as a method of testing design ideas, progress and direction throughout the project.”

Starcevich sees diagramming of ideas as particularly important to facilitate ease of understanding, especially when developing projects across geographies and cultures.

“Ultimately, fresh, challenging, unexpected design solutions come from individual energy. We seek to create an environment where people can freely exercise their talents and invention, collaborating within a shared set of community values, via clearly articulated, considered, progressive projects,” he states.

The appointment is part of a continuing strategy to intensify Woodhead’s commitment to exceptional, collaborative design, according to Woodhead.