Thursday, May 26, 2011

The idea: Create a bar for whiskey lovers. Decor will be urban country club. Leather seating paired with modern lighting with an inviting dance floor. Reasonably priced drinks. Whiskey-Coke for $9. Beers for $6.

Here comes the best part. Every evening from 3-5PM for happy hour, we'll have this special. We call it the "Ben Hook Deal" (based off this guy genius). Basically, if you order a bottle of your favorite whiskey (and trust us, we'll have lots to choose from), you get access to unlimited beer. The catch? You'll need to have 5 friends with you and all must order at least one (1) regular drink in order to reap the benefits.

There are, of course, some legal issues with this new approach to social drinking, but it's a tempting endeavor that I wish I could experiment with if I only had a few more investors. Must start making investor friends.