How not to market Obamacare to Millennials

11:07 AM,
Mar. 26, 2014

Evan Feinberg

Written by

Evan Feinberg
Guest Columnist

The White House is desperate to sign up Louisiana's Millennials for Obamacare. With the March 31 enrollment deadline closing fast, the latest figures show that only 29 percent of the state's Obamacare sign-ups are between ages 18 and 34. That's a far cry from the 40 percent that the White House wants.

Blame the Obamacare marketing team. Since the exchanges launched last October, their attempts to convince us to sign up have been inappropriate, incoherent and simply insulting.

The list of examples is long and painful, but the "Brosurance" ads - which have gone viral across the country - are the ...