Developers who are considering advertising and deciding what service to go with often neglect to take fill rate into account. So here’s what you should know.

1) Fill rate is the percentage of the time that your ad service returns an ad when your app makes a call for one. For instance if your app makes 10 calls to your ad service for ads and only receives 7 ads in that time period, your fill rate is 70%.

2) A fill rate of less than 100% means you’re losing money. You have the user, the space, and the desire to show an ad, but your ad service fails and you lose that impression and that money.

3) One ad network is generally not enough to give you 100% Fill Rate. Using only one ad network results in lower fill rates and less money.

4) Mediation layers allow you to connect to multiple ad networks and can provide you with 100% fill rate.

5) Mediation layers with more ad networks (such as Mobclix) give you the best eCPMs. More ad networks allow Mobclix to go beyond 100% fill rate, and also give the highest eCPMs possible using our yield optimization algorithms.

Does your ad service provide you with 100% fill rate? Let us know your thoughts and if you’re looking for higher fill rates sign up with Mobclix.

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“T-Mobile was able to delight customers with a fun game that could work across virtually any phone, with Velti making it possible. Velti was great to work with & their commitment to the success of the program was excellent.”
- Chad Hodge, T-Mobile USA

“The thing I love about Mobclix is its simplicity--sign up & you have instant access to over 35 ad networks. Not only that, but I’ve already seen a 400% increase in revenue from March, and 12M impressions a week!”
- Alex Keim, Creator of Pic Stitch, Big Blue Clip

"Mobclix greatly helps manage & control the quality of our ads, and as a result, our Fruit Ninja app made over $400,000 in April 2012 alone off of ad-network sales."
- Jared Oats, Advertising Manager, Halfbrick

“TinyCo is thrilled to be working with the Velti Exchange—we’ve seen great results from the campaigns we’ve run so far and are excited about the future of our relationship!”
- Growth & User Acquisition Team, Tinyco

“We strongly believe that mobile marketing and advertising is here and we have already taken the first successful steps in partnering with Velti in this new era for the mobile industry.”
- MTC Russia

“Velti has shown consistent respect for policies and procedures, in addition to designing and implementing the campaigns. We look forward to continuing this fruitful cooperation in the future.”
- MBC Group