Forget banners, pre-rolls or anything that looks like “advertising.” Brands want ownership of “editorial” content — and with big bucks at stake, publishers are playing along.

Take the new native ad pact between AOL and brewing giant MillerCoors, which is worth about $5 million, according to industry sources . . .

AOL has agreed to produce about 350 pieces of original content — including 100 videos — before the end of the year. At Miller’s request, each piece will appeal to male millennials, and plug Miller Lite, Coors Lite, Blue Moon, or Redd’s Apple Ale.

The so-called Brew Pub Newsroom will “span AOL properties including Huffington Post, Huff Post Live and the male-focused Mandatory.com.”

Because stealth marketing is mandatory, of course.

But it’s not just fake newsrooms that are trafficking in this sleight-of-ad. It’s real ones too . . .