Colors

Color is an important tool for our brand system. Using color in
a consistent way reinforces our brand and fosters trust and
recognition. Sophos Blue and white are the official colors and
the primary palette we use to represent Sophos across the
world.

The distinctive vibrant blue color plays a major role in
establishing our identity and should be implemented
consistently in all web applications, print communications, and presentations, as well as a broad range of marketing materials.

PantonePrint

CMYKPrint

RGBPrint

Web and Apps

#005BB5

#196CBD

#337BC4

#4D8CCC

#669CD2

#80ADDA

#99BEE1

#B3CEE9

#CCDEF1

#E6EFF7

Primary Support Colors

Additional colors French, River, Cobalt, and Admiral have been
selected to reinforce and give variety to the Sophos Blue
corporate color. These colors should be used to create dynamic
gradient backgrounds and provide accent options for Sophos
Blue.

“French”

CMYKPrint

RGBPrint

Web and Apps

#6EB4E7

#7CBCE9

#8CC3EC

#9ACBEE

#A8D2F1

#B7D9F3

#C5E1F6

#D4E9F7

#E2F0FA

#F1F8FD

“River”

CMYKPrint

RGBPrint

Web and Apps

#0090DD

#1A9BE1

#33A6E4

#4DB1E8

#66BDEA

#7FC8EE

#99D3F1

#B2DDF5

#CCE9F9

#E6F4FB

“Cobalt”

CMYKPrint

RGBPrint

Web and Apps

#023D7A

#1B5087

#356495

#4D77A1

#678BAF

#809EBC

#9AB1CA

#B3C4D7

#CCD8E4

#E5EBF1

“Admiral”

CMYKPrint

RGBPrint

Web and Apps

#00193B

#19304E

#334762

#4C5E75

#667589

#7F8C9D

#99A3B1

#B2BAC4

#CCD1D8

#E5E8EB

Secondary Colors

While blue and white are Sophos' primary colors and an
integral part of our brand, a secondary color palette has been
developed to provide versatility and variety when developing
communications. The secondary palette was carefully selected
to complement our vibrant blue as well as reflect our bold
personality.

These secondary colors also help designers avoid the overuse
of blue. The use of white space and colors from the secondary
color palette creates the right environment for Sophos Blue
to stand out. The secondary palette is used for items such
as sidebars, charts, graphs, color borders, etc. The Pantone
numbers, as well as the CMYK and RGB values, are noted.

Keep the following guidelines in mind when using the secondary color palette:

Limit the number of secondary colors used in a single piece
so they do not create an environment where Sophos is not
recognizable.

Avoid color combinations of black and blue.

#FF8300

#FF9019

#FF9C33

#FFA84C

#FFB566

#FFC17F

#FFCE99

#FFDAB2

#FFE7CC

#FFF3E5

#9C4F24

#A6613A

#B07350

#BA8466

#C4967C

#CEA792

#D8B9A8

#E2CABD

#ECDCD4

#F5EEE9

#3FAE29

#52B63E

#66BF54

#79C769

#8CCF7F

#9FD794

#B3DFAA

#C6E7BF

#D9EFD5

#ECF7EA

#3E6D30

#517C45

#658B5A

#78996E

#8CA883

#9FB698

#B2C5AD

#C5D3C1

#D9E2D6

#ECF1EA

#00ADC9

#19B6CF

#33BED4

#4CC6DA

#66CEDF

#7FD6E4

#99DFEA

#B2E7EF

#CCEFF5

#E5F7FA

#00586E

#19697D

#337A8B

#4C8A9A

#669BA8

#7FACB7

#99BDC5

#B2CDD4

#CCDEE2

#E5EEF1

#783CBD

#9160C9

#9D72CF

#A983D5

#B695DB

#C2A7E1

#CEB9E7

#DACAED

#E7DCF3

#F2EDF9

#2F1A45

#443158

#59486B

#6D5F7D

#837690

#978DA2

#ACA4B5

#C1BAC7

#D6D2DA

#EAE8ED

Utility Colors

In addition to Sophos Blue and Primary Support Colors, this
pallete has been selected for headlines, sub-headlines, and
body copy. These also can be used for user interface menus.