Scheduled delivery to your door in 2-5 business days

Large or heavy items ordered by noon Eastern Time on weekdays typically ship the
same day. Freight delivery is typically 2-5 business days (Monday through Friday).
Allow extra time for delivery to remote addresses. Available to most physical addresses
in the 50 United States (not available to some areas of Alaska and Hawaii — call
1.888.955.6000 for more details). Sorry, we can't ship to P.O. Boxes or freight
forwarders. Delivery takes longer for items that ship directly from the manufacturer
(indicated on product page and in Cart).

The freight carrier will contact you to schedule delivery to your door or the lobby
area of your apartment or condo. Someone will have to be on hand to meet the driver
and sign for the package. The delivery driver will not help unpack or set up your
new equipment. Nor will he or she remove your old equipment or product packaging.
Please keep the product packaging. You'll need it if you have to return or move
your item.

Ask an expert advisor

4K: A revolution in resolution

At the very top of Sony's high-performance XBR series of TVs are the Ultra High Definition models like the XBR-55X900A. Here's a TV that can enhance the quality of everything you watch, with a screen that has four times the resolution of a regular "full HD" 1080p TV. Sony teams this 4K screen technology with a new type of LED backlighting that provides more depth and shades of color than you've probably ever seen before.

To enjoy a theater-like 4K viewing experience at home, connect this TV to Sony's FMP-X1 4K Ultra HD media player, which lets you access a library of full-length 4K Ultra HD feature films and TV shows from your living room. You can download titles from Sony's Video Unlimited 4K Store and load them on the FMP-X1's built-in 2-terabyte hard drive.

Sony does 4K from "lens to living room"

The XBR-55X900A's screen contains over 8 million pixels (3,840 x 2,160) — the highest resolution Sony has ever produced on a TV. Later this year you'll see 4K models from other TV makers, but only Sony's 4K expertise extends from "lens to living room." They build professional 4K cameras and cinema projectors, and Sony Pictures has a bigger catalog of 4K films than any other studio. This end-to-end approach helps ensure that XBR owners can have a truly theater-like experience at home.

Sony's TVs are known for their powerful video processing. The new 4K X-Reality™ Pro chip enhances picture quality by analyzing and correcting images, resulting in impressively natural detail and color. You'll see the benefits of X-Reality Pro on everything from Blu-ray discs to Netflix® movies to video clips from your smartphone. X-Reality Pro enhances detail and reduces video noise in a sophisticated way. It actually draws on a database of real patterns, shapes and textures to display a startlingly lifelike picture. You also get Sony's highest level of motion processing, Motionflow™ XR 960, which maintains clear motion even with fast-action content.

Amazing 2D and 3D viewing, plus two-player gaming

This is a 3D TV, and the XBR-55X900A's 3840 x 2160-pixel screen resolution enhances clarity for both 2D and 3D viewing. You can enjoy full HD 3D right away — four pairs of passive 3D glasses are included. This TV's advanced screen technology also makes it possible to enjoy two-player gaming on the same TV without the need for a split screen. Two players can compete independently and see the action on a full screen. There are already a number of SimulView™ game titles available for PlayStation® 3, and two pairs of SimulView glasses are included with this TV.

Sound takes a big leap forward

Sony proves that thin TVs don't have to have thin sound. Using exclusive Magnetic Fluid Speaker technology, they developed a thinner, more efficient loudspeaker that actually produces high-quality sound. Notice that the six speakers face forward, directing sound straight at you instead of bouncing it off a surface beneath or behind the TV. With 65 watts of sonic muscle, Sony's 4K XBR delivers robust sound that needs no apology.

Up-to-the-minute Smart TV features

The XBR-55X900A has built-in Wi-Fi® so you can stream exciting HD entertainment straight from the web. You can access an endless selection of entertainment at the Sony Entertainment Network, where thousands of movies, TV shows, videos, games and music are always at your fingertips.

4K Ultra High Definition — watch it, play it, stream it

Movie theaters have switched to 4K projectors in recent years, and now you can enjoy amazing 4K picture quality at home. Ultra HD TVs with 4K resolution offer four times the detail of 1080p HDTVs. Some major TV makers offer media players so you can download and watch true 4K content for the best possible picture. Netflix® is already streaming some of their content in 4K, and other services plan to offer 4K video later this year.

Product Research

Video Features

Ultra 4K Resolution: See more on TV than ever before with
over 8 million individual pixels (3,840 x 2,160) compared to about 2 million
(1,920 x 1,080) on your 1080p HDTV. Advanced picture processing also ensures
that every single pixel displays images with superb brightness and authentic
detail. It's the highest resolution picture Sony has ever produced on a TV.

Dynamic Edge LED Backlighting w/ Local Dimming: Dynamic Edge LED
backlighting with local dimming delivers pitch-black night scenes and
illuminates bright scenes that pop with vibrant color. Rather than illuminating
the entire screen, contrast is boosted in just the right areas for a more
realistic picture.

True Cinema: Images, such as a movie created in 24fps are
reproduced at the original frame rate.

Video Inputs: The Sony XBR-X900A series
TV is equipped with HDMI, Component,
and Composite video inputs.

4 HDMI Inputs: The XBR-X900A series TV is fitted with
four HDMI inputs to connect your high-definition sources; such as
Blu-ray/DVD player, Satellite/Cable receiver, game system, and AV
receiver. In addition, any HDMI input can be used to connect a PC to this
TV. The HDMI inputs will accept 4K, 1080p (60/24Hz), 1080i, 720p, 480p, and 480i
signals.

24pTrue Cinema (24p Input Capability): Many movies are filmed at 24 frames per second
(fps) and prime time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc in 24p. Sony wisely takes
advantage of this by including 24p input capability via HDMI on this television
producing images that are smooth and natural looking.

MHL Compatible: The HDMI 2 input is designed for the
connection of select mobile phones and other portable electronic devices using
the new MHL (Mobile High-Definition Link) standard. Simply plug your MHL
compatible smartphone into the TV's HDMI 2 (MHL) input using the HDMI cable that
is included with your mobile phone. MHL allows you to display full 1080p video
and still images on the Sony TV from your mobile smartphone. The TV's IR
remote can be used to control basic playback functions (such as Play/Pause,
Stop, Fast Forward/Rewind, and Menu navigation). Your MHL compliant device will
also charge while connected to the TV's HDMI 2 input. To find MHL-certified
devices, go to
www.mhlconsortium.org.

Passive 3D Technology (w/ glasses): There's 3D, then there's
3D with 4K (3,840 x 2,160). Life-like 3D images emerge from the 4K screen
with realism. The level of detail is absolutely stunning; it's the closest thing
to a 3D theater in your living room. The Sony XBR-900A series LED-LCD TV uses
the same Passive 3D technology used to power 3D films in today's movie theaters.
The Sony LED-LCD TV creates stereoscopic three-dimensional images using
polarized glasses (4 pair included), making it ideal for 3D movies and games.
This passive 3D technology offers wider viewing angles, no "flicker-effect", and
less eye strain.

Depth Control: You can adjust the depth of the 3D image to your
personal preference.

2D-to-3D Conversion: To ensure that you can enjoy 3D any time you
want, Sony has incorporated 2D-to-3D conversion, which allows you to watch
your favorite 2D movies, TV programs, or games in virtual 3D.

SimulView Gaming: SimulViewgaming presents 2
different Full HD pictures at once on the LED-LCD TV, making it so each
player sees only their unique point of view across the entire screen while
wearing light, comfortable glasses (TDG-SV5P, sold separately) that don't
need batteries. There's already a growing collection of fun-filled PS3 games
with SimulView technology.

Note: The Sony LED-LCD TV can display in 3D via 3D
broadcasting or when the TV is connected to a compatible device, such as a
3D-ready Blu-ray player with 3D content. The TV must be connected to your 3D
source via HDMI (v.1.4) and you must wear the included passive 3D glasses in
order to see these images in 3D (three-dimensional) format.

Automatic Intelligence: The TV's built-in Light Sensor
automatically adjusts the picture brightness based on the amount of light in the
room. As a result, you can enjoy automatic customized picture brightness and
save energy without lifting a finger. The televisions Advance Contrast Enhancer
(ACE) automatically adjusts backlight and contrast to the most suitable setting
judging from the brightness of the screen. This setting is especially effective
for dark scenes, and will increase the contrast distinction for the darker
picture scenes. The ACE can be set to High, Medium, Low, or Off.

Wide Mode: The Wide Mode feature allows you to select the
screen display which fits the current video image and TV screen best. Based on
the original signal source, you may see black bars around the picture or just on
the both sides of the screen. Sometimes you will see the picture fill the full
screen.

Wide Mode

16:9 Original Source

4:3 Original Source

Wide Zoom

Enlarges the picture to fill the screen with
minimal distortion.

Enlarges the center portion of the 4:3 picture
proportionately, while the left and right edges of the screen are
stretched to fill the screen.

Normal

Displays a 4:3 picture in its original aspect
ratio when the original source is 4:3 (available for 480i or 480p
sources).

Displays the 4:3 picture in its original size
with black bars at the left and right sides to fill the screen
(available for 480i or 480p sources).

Full

Displays the picture at its original size.

Stretches the entire 4:3 picture horizontally
only to fill the screen.

Zoom

Enlarges the picture proportionately, both
vertically and horizontally.

Picture Adjustments: The TV's picture adjustments can be made for a
particular A/V input or for all inputs. You can also lock the television's
picture adjustments to prevent the TV's Picture Settings from being changed.

PIP (Picture in Picture): Picture-in-Picture displays an image
from a connected PC (via HDMI) in full-screen and a TV program or external
analog input in an inset window. You can swap audio between the main
and sub window. You can also change the channel of the sub window. You cannot view another HDMI source in the
inset window.

PAP (Picture and Picture): This feature lets you watch two pictures
simultaneously. You can view an image from the component video or HDMI inputs in
the main window and a TV program or external analog input in the sub window. You can switch audio between the two images.

Audio Features

65-Watt Speaker System: Unique to Sony TVs, Magnetic Fluid Speaker technology
allows a thinner, more efficient loudspeaker that offers faithful reproduction
of high-fidelity sound. The front-facing speaker system directs sound right at
you with 65 watts of power.

S-Force Front Surround: S-FORCE Front Surround provides a
virtual surround experience made possible using just two front speakers. S-Force Front Surround simulates 5.1ch surround sound, with an
enlarged sweet spot that everyone in the room can enjoy. You can active a 3D
mode to generate a virtual three-dimensional sound effect to match your 3D
video.

Sound Position: The speakers of this TV provide different
sound images according to how you position the television. You can select
between "Table-Top Stand" or "Wall Mount/Floor Stand" to provide the best sound
quality based on the television's placement.

Preset Sound Modes + 7-Band EQ: The TV offers five preset sound modes
(Standard, Music, Cinema, Game, Sports). The TV is also equipped with a 7-band EQ (100Hz,
200Hz, 500Hz, 1kHz, 2kHz, 5kHz, 10kHz). You can adjust the level of each band
between -12 to +12 dB.

ARC (Audio Return Channel): The Audio Return Channel in HDMI
1.4 enables a TV, via a single HDMI cable, to send audio data "upstream" to an
A/V receiver; increasing user flexibility and eliminating the need for any
separate S/PDIF audio connection. This feature allows audio to be sent from the
television to your A/V receiver through the same HDMI cable already being used
to send audio/video to the television. This eliminates the need for extra cables
connected to the TV. ARC allows audio from the TV tuner, Network connection,
inserted USB device, HDMI inputs, or any analog connected device to be heard
through your ARC compatible AV receiver via the television's HDMI ARC input. The
audio from the TV's tuner, network connection, and USB input can pass as Dolby
Digital or 2ch PCM. HDMI and analog connected devices will be output as 2ch PCM
only.

Note: Both the television and the receiver must support
ARC for this function to work properly. When connecting an A/V receiver that
is compatible with Audio Return Channel (ARC), connect it to the TV's HDMI
IN 1 port. If connecting a system that is incompatible Audio Return Channel
(ARC), an additional audio connection via Digital Audio Out (Optical) is
necessary.

Audio Outputs: The Sony HDTV offers analog and digital audio
outputs.

Headphone/Analog Output: The TV's 3.5mm analog output
can be used to connect a set of headphones or as an audio output to connect
your home theater receiver or soundbar system. You will need a
minijack-to-RCA adapter (sold separately) to make a stereo RCA connection
between the television and your AV receiver. The TV's analog audio output
terminal will output 2ch audio from any of the television's source inputs.
You can set the TV's analog output to Fixed or Variable. You can set the TV
to automatically mute the built-in speakers when a set of headphones are
connected.

Digital Audio Output: An optical digital output is
provided to allow you to connect the unit to a surround processor. The TV's
digital audio output terminal outputs a Dolby Digital or 2-channel
down-mixed PCM signal for use with an external Dolby Digital decoder or
other external audio system with an optical audio input. The TV's optical
digital terminal will output audio from the television's antenna, HDMI, and
RCA inputs. The digital optical output terminal only sends an audio signal
in Dolby Digital when receiving Dolby Digital surround sound from the TV's
built-in tuner, network connection, or connected USB device. The optical
digital audio output will only output in 2ch stereo from sources connected
to the TV via HDMI, or RCA.

Network/USB Functions

Wired or Wireless Network Connection: The Sony XBR-X900A
series LED-LCD TV supports a wired or wireless network connection. Via the TV's
network connection your can enjoy music, video, and still-image files stored on
your computer. You can also listen to internet radio and watch online movies, via
the Bravia
Entertainment Network.

Ethernet (LAN) Jack: The Sony XBR-X900A series LED-LCD
TV is equipped with an Ethernet (LAN) RJ-45 jack for connecting the
television to your home network and computer.

WiFi (wireless LAN): The Sony TV offers built-in WiFi that allows you to wirelessly access the Internet and your
home network. The TV's built-in WiFi provides a wireless network connection
for the television with easy and quick setup. With this feature, you can easily
connect to a wireless LAN and enjoy the benefits of networking in a
cable-free environment. A wireless connection requires a home network with
an 802.11 access point (802.11n recommended) and internet connection.
Supports WPS, WEP, and WPA security.

WiFi Direct: When using WiFi Direct, you can connect
directly with other devices without using a wireless router. You'll be able to
wirelessly transfer personal content (such as photos & videos) to the Sony
LED-LCD TV without connecting to your home network. WiFi Direct completely
bypasses your WiFi access point/router, so it's easy to set up. Streaming of
copy-protected content and other certain formats are not supported.

DLNA Certified: DLNA certification allows you to enjoy
various content from your home network, such as photo (JPEG), music (MP3/WMA/LPCM),
and video (AVCHD/MPEG/WMV) files stored on your Windows 7/8 PC (or other DLNA
Certified media server) on the Sony HDTV. The TV can be connected to your
compatible PC using a hardwired Ethernet (LAN) connection or Wi-Fi connection
(via built-in WiFi). This eliminates the need to copy your photo, video, and
music files to a separate USB storage device.

Sony Entertainment Network: Once the TV has been connected
to your home network, you can have your favorite internet content delivered to
the Sony LED-LCD TV screen via Bravia Internet Video, Opera TV Store, or the
built-in web browser. You can stream movies, videos, music, and more with Bravia
Internet Video; while the built-in web-browser lets you search on-line content
by URL. The Opera TV Store lets you download additional apps. Click
here for a full list of Sony Entertainment Network content.

Bravia Internet Video: Bravia Internet Video serves as
a gateway to online audio/video content, delivering a variety of on-demand
entertainment straight to the Sony TV. Bravia Internet TV allows you to
instantly stream a wide variety of movies, TV episodes, videos, and music
from a large selection of entertainment apps. You'll be able to enjoy some
of the web's most popular online movie services;
Netflix(5.1ch),
Hulu Plus,
Video Unlimited,
Amazon Instant Video,
YouTube, and more. You can also listen to select music services
offered on the internet with this receiver. You'll be able to enjoy some of
the web's most popular internet radio services;
Pandora,
Music Unlimited,
Slacker,
NPR, and more.

Opera Internet Browser: The built-in Opera Internet
Browser allows you to access select web content through the Sony LED-LCD TV.
Using the Opera Internet Browser, you gain access to Sony.com and Gracenote
Music Services. The built-in internet browser also allows you to enter URLs
and do
basic keyword searches, so you can browse other select websites (text-based
only). The Opera Internet Browser is not a full search engine for the Internet
and Web. For Internet audio/video/photo content, use Sony's Bravia Internet
Video service. Some web-pages maybe too large for download.

Skype Ready: You can enjoy free high-definition
Skype-to-Skype video calls from the comfort of your living room through this
Sony TV. Simply attach the Sony compact microphone/camera (158CBR100,
sold separately) and see your friends on the big screen. Or, you can use your
MHL-connected mobile phone as your camera.

Screen Mirroring (via Miracast & NFC): Using Miracast or Near Field Communication (NFC) technology, you'll instantly be able to view exactly what's on your
smartphone's screen on the TV. Movies, music and apps are automatically scaled
to fit the larger TV screen. Your smartphone must be WiFi-enabled and support
Miracast or NFC. The TV's NFC tag is located on the back of the RF remote control. Currently
only select Sony Xperia Android-based smartphones are compatible with this TV's NFC tag
function.

Triple USB Ports: The Sony LED-LCD TV features three USB (type-A) ports for
sharing your photos (JPEG) or videos (MPEG/H.264/XviD/WMV9), and listening to music (MP3/WMA)
from your connected digital camera, USB-enabled MP3 player, or other USB storage
device. You USB-connected device must USB mass storage class compliant and be
formatted in FAT 16/32.

Photo Playback Auto Start: The TV automatically displays the
thumbnail view screen when the TV is turned on and a digital still camera or
other USB device storing photo files is connected to the TV's USB port.

Photo Frame: You can enjoy looking at a photo,
listening to music, and viewing the clock/calendar at the same time. To
prevent any type of burn-in, the position of the photo, clock, and calendar
are switched automatically every hour. The TV will automatically shut off
after 1, 2, 4, or 24 hours of Photo Frame mode.

Convenience Features

Content Search: The TV offers unique ways to search and
access your favorite and new content from the TV's tuner and network apps.

ENERGY STAR Certified: This Sony LED-LCD TV exceeds ENERGY STAR
requirements by incorporating advanced power saving features such as Light Sensor
Technology, Advance Contrast Enhancer, and the following Power Management
functions.

Power Saving: This feature reduces the power
consumption by adjusting the backlight brightness of the TV's screen. You can select from Low,
High, Off and Picture Off.

Idle TV Standby: Automatically powers off the TV after
1, 2, or 4 hours when no buttons are pressed on the remote control or the
TV.

Auto Shut Off: Automatically powers off the TV when no
input signal is detected for approximately 15 minutes.

Timers: The Sony LED-LCD TV offers
On and Sleep timers.

TV Timer: The TV Timer turns on the television from the
standby mode at a time you set, and tunes to a channel or input of your
preference.

Sleep Timer: The sleep timer switches the television off
after a specified amount of time. The sleep timer can be set to 15, 30, 45, 60,
90, or 120 minutes.

Parental Control: You can select a viewing limitation based
on the TV and movie ratings. Three presets are available (Child, Youth, and
Young Adult) or the limitation can be customized to specific industry ratings.
You can also block specific channels. The control is accessed and protected by a 4-digit password.
You can also block
certain channels or inputs regardless of program ratings.

i-Manual: The Sony TV comes with a Quick Setup Guide
booklet. The TV's full owner's manual can be accessed on the TV using the
remote's i-Manual button.

Automatic Software Updates: Automatic software updates are
done through the TV's Ethernet (LAN) port or built-in WiFi. The TV's software
updates when the television is in standby mode. The tested TV contained software
version PKG3.008AAA ( as of 5/6/2013). Visit the
Sony eSupport site for the latest software updates.

Remote Control

Dual Wireless Remote Controls: The TV comes supplied with an IR
remote control and RF remote control for wireless operation of the television. The remotes
are designed
for TV operation only, unless used with Bravia Sync AV components connected by
HDMI. The IR remote offers a dedicated Netflix button to instantly access your
Netflix account on the Sony TV and a numeric keypad. The RF remote control
provides an on-screen numeric keypad.

Bravia Sync: This TV is equipped with Bravia Sync, an HDMI
Control function that allows communication between Sony TVs and other Sony
equipment when they are connected via HDMI. Bravia Sync helps you connect
compatible Sony Bravia HDMI equipment, such as a BD player or AV amplifier, to
the TV and control the external equipment using the television's remote control.
With the "Control for HDMI" function, Bravia Sync helps to communicate with
Bravia Sync-compatible equipment using HDMI CEC (Consumer Electronics Control).
Bravia Sync-compatible equipment is listed as a new input source in the
television's menu. The television offers the following Bravia Sync operations
for the listed device.

BD/DVD Player:

Automatically turns the "Bravia" Sync-compatible equipment on and
switches the input to that equipment when you select it from the Home
Menu or Sync Menu.

Automatically turns the TV on and switches the input to the
connected equipment when the equipment starts to play.

Automatically turns the connected equipment off when you switch the
TV to standby mode.

AV Amplifier:

Automatically turns the connected AV amplifier on and switches the
sound output from the TV speaker to the audio system when you turn the
TV on. This function is only available if you have previously used the
AV amplifier to output TV sound.

Automatically switches the sound output to the AV amplifier by
turning the AV amplifier on when the TV is turned on.

Automatically turns the connected AV amplifier off when you switch
the TV to standby mode.

Adjusts the volume (VOL +/-) and mutes the sound (MUTING) of the
connected AV amplifier through the TV's remote control.

Video Camera:

Automatically turns the TV on and switches the input to the
connected video camera when the connected video camera is turned on.

Automatically turns the connected video camera off when you switch
the TV to standby mode.

Note: Control for HDMI (Bravia Sync) is only
available for the connected Sony equipment that has the Bravia Sync
logo.

TV SideView Remote App: With the free Sony TV SideView App,
you can control the Sony XBR-X900A series TV and browse its content from your
Apple iPod touch/iPhone/iPad (5.0+) or Android smartphone/tablet (2.2+). Simply
download the this app from the
iTunes App Store or
Google Play Store onto your compatible device. The TV SideView App will
allow your compatible Apple iOS or Android device to act as a remote control and
software keyboard for the Sony LED-LCD TV. You'll be able to search what's
available to watch on broadcast stations and video on-demand apps. You can even
pull up the TV's channel guide on your smartphone or tablet without interfering
with the what you're watching on the TV. You also get to learn more about the
show you're watching right now, like cast and episode details. In addition, you
can tweet about what you're watching from your mobile device or see what
fellow fans are tweeting about in real time. You'll also be able to stream your
videos, pictures, and music stored on your Apple iOS/Android device to the TV.

USB Keyboard/Mouse Compatible: You can connect a USB-enabled keyboard
and mouse (both sold separately) to the television for easier web browsing. You
can move the cursor with the USB mouse and enter text with the USB keyboard. Not
all web-based apps support keyboard/mouse control.

Serial/IR Ports: You can connect the 3.5mm serial and IR
ports to
an external control device (such as a computer or A/V control system) to control
the TV's functions externally.

Mounting Options

Tabletop Stand: The Sony television comes supplied with a
tabletop pedestal stand which must be attached using the supplied hardware. The
television weighs 76.0 lbs with the stand attached. The tabletop stand does not
swivel.

Optional Wall Mount Brackets: The television can be wall
mounted using an optional wall-mount bracket (sold separately). The TV
has 4 threaded screw holes with a spacing of 300mm (h) x 300mm (v). The screw
holes accept M6 (6mm) screws. The TV weighs 73.0 lbs without the stand.

Note: When mounting the TV on the stand or a wall (with
optional bracket) leave 4" of clearance on each side of the television and
11.875" above the television for adequate ventilation.

Attached AC Power Cord: The television if fitted with an
attached 5' AC power cord which is terminated by a straight two-prong AC plug.
The AC plug sits 1.25" from the wall.

Our Product Research Team

At Crutchfield, you'll get detailed, accurate information that's hard to
find elsewhere. That's because we have our own in-house Product Research
team. They verify what’s in the box, check the owner's manual, and record
dimensions, features and specs. We stay on top of new products and technologies
to help people make informed choices.

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Sony XBR-55X900A

Written By Anonymous, Cambria Heights, New York on Wednesday, June 11, 2014

Great Visual Experience

Just an outstanding entertainment value. Picture quality is as clear as looking out a window. The front mounted speakers put the sound where the viewer is and is a lot easier to understand dialogue than the sets with speakers in the back. The 3-D picture combined with the 4K resolution is superb!

Easy set up with connections to Direct TV and DVD player. Internet connection was simple. Great picture and sound on all inputs.

Well worth the expense for the entertainment value. Great doing business with Crutchfield.

Sony XBR-55X900A

It was the best TV that we had seen in several department stores. So, bought it at Crutchfield. Better value because the delivery was free and on time. Well done Crutchfield! This set makes all input sources better, the picture is stunning even compared to our 3 year old XBR9. Other than the superb picture, you just gotta hear the sound quality. Those new speakers really work. Finally, Sony paid attention to the audio. It is so good that for normal programming,the multi-channel system is left off. The new on screen display is straight forward and simple to use, so simple, the instruction manual doesn't give much in the way of setup. instructions. They aren't needed. Just plug it in, answer a few questions, such as time, area, etc., and enjoy. Haven't seen the new OLEDs, so can't compare this set to those, but at less than half the price, Sony has hit a home run. The XBR 55X900A is simply a stunner.

Read several reviews on the Internet in which the "pros" criticized the picture. Not sure what their beef is with Sony, but all I did was locate the various on screen set up protocols and clicked on reset. Boing, instant perfection. Sony has always been known for having the best picture right out of the box.

Running with the Big Boys!

Amazing TV! The picture is excellent no matter the source, netflix, blu-ray, or satillite. The details are outstanding and crisp. You have to see it for yourself to believe it. Sony has done a very good job with this TV. Also this set is made in Japan. The colors are really true and beautiful.

Pros:Really sharp, detail and crisp reproduction of picture. The menu is ok. Comes with two remotes. One fo the best LED TV by Sony. It is trully seeing is believing.

Cons:Speakers should have more protection from damage while moving TV. Very heavy TV.