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It seems sweet chocolate-covered berry treats could be the answer behind the powerhouse performance of music legend Coldplay.

When the UK band touched down in Brisbane for its stadium show in December, the sweet treat was just what was needed to keep the energy levels up to play for the 50,000-strong crowd.

And David Bruckner could not be happier. Coldplay, including singer-songwriter Chris Martin, tried super-food goji berries made by Mr Bruckner's business Naturally Goji Pty Ltd, better known as Dr Superfood, during the Brisbane leg of the tour.

Now the band is hooked.

The Coldplay crew could not stop at one packet. A quick call to Mr Bruckner and a box of the berries was shipped to Brisbane the next day.

Then a stack was sent to New York ahead of the band's new year gigs.

The call came coincidently on Mr Bruckner's birthday, but this was no prank.

Now Mr Bruckner is the honorary Coldplay goji berry supplier, shipping a box to the UK each month for the band.

"It is hard to comprehend the band wants my product so much they would order them in internationally," Mr Bruckner said.

"This is little old me, in my small Kunda Park business supplying to one of the biggest in the world who desire my product. Coldplay is one of my favourite bands, so it was definitely a surprise when I got the call from their personal assistant asking for my packets."

Coldplay singer Chris Martin's actress wife Gwyneth Paltrow has also discovered the goji berry goodness, requesting boxes be sent to the US.

Dr Superfoods, a small business with a handful of employees, has been operating for years in Brisbane and now at Kunda Park.