Fat Face deploys Anypoint Platform for API-led connectivity strategy

Fat Face has implemented technology to eliminate data inaccuracies and speed up access to business-critical information such as price details, store product data and customer history with the MuleSoft’s Anypoint Platform.

Deployed to more than 230 physical stores, the Anypoint Platform will allow Fat Face to launch its “shop your way” vision through an omnichannel strategy, enabling consumers to shop across all devices and channels with a consistent experience.

Using API-led connectivity, including CIMS Oracle Database and Red Prairie WMS Oracle Database, and transitioning its eCommerce platform to Salesforce Commerce Cloud, the use of the platform allowed the clothing retailer to upgrade systems and improve customer experience.

“To reach this point of success in our journey it required careful, strategic planning with a long-term view. By helping us build an application network with APIs, Whishworks and MuleSoft are powering our omnichannel transformation, enabling us to offer customers consistent, highly-personalised experiences across all channels,” said Simon Ratcliffe, infrastructure director at Fat Face.

Edward Davies, sales director at Whishworks, said: “As more customers look to interact with a brand via digital channels, retailers need to rethink their business model and infrastructure to offer a seamless customer experience across touchpoints. With an API-led connectivity strategy, Fat Face is able to achieve the speed, productivity, and operational efficiency necessary for a successful omnichannel strategy.

“While taking the new eCommerce platform live in time for the Christmas period was our number one priority, a significant part of our contribution rests in enabling their internal team work with MuleSoft’s Anypoint Platform, design and build APIs and applications, perhaps most importantly, leverage those assets across other business streams.”