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Print Measurement Bureau (PMB) Where: Access under Journal articles and databases + drill down to category reports. What: Data on Canadian consumers based on an annual survey with a sample size of about 25,000 people Provides data on Canadians leisure activities, product consumption (by type and by brand), media exposure, and more How: PDF-like format; numerous tables organized by topic

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Review Media Activity Tables: Viewers of specific kinds of TV shows 1. Which occupational demographic watches a significantly greater amount of fashion, beauty shows? 2. What percentage of Canadians 65+ years of age watch family dramas? 3. What percentage of viewers of Childrens cartoons has a post-graduate education?

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Private Research Found Elsewhere Marketresearch.com BBM: supplies radio and television audience ratings services to the Canadian advertising industry NADBank: NADbank designs and conducts research in Canadian urban markets…to assist in the buying and selling of daily newspaper advertising in Canada. Nielsen: Nielsen offers an integrated suite of market information gathered from a wide range of sources…

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Private Research Found Elsewhere Go to websitewebsite Look for excerpts in articles; search in BSC, LexisNexis, etc. LexisNexis Check the library catalogue

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Statistics Canada To find the demographics and characteristics for a population of a given area: – Census Canada website Data to the Census Tract level – PC Census (Standalone computer). Unique features: Data right down to the Census Dissemination Area, or to the Forward Sorting Area MapPoint software to create your own area

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Local Information Government can be a good source of local information: City of Vancouver (also see sites for other municipalities) City of Vancouver Tourism Vancouver, especially the Marketing Research page Tourism VancouverMarketing Research Vancouver Economic Development Commission Downtown Vancouver Business Improvement Association Business Council of British Columbia BC Chamber of Commerce Economic Development Association of British Columbia Metro Vancouver (GVRD) BC Stats SFU's Office of Institutional Research and Planning

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Institutional Research and Planning at SFU They define, collect, analyze, maintain and disseminate institutional knowledge Provides information on SFU student population

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