The Cheester Egg

Story’s answer:The Cheester Egg – making the first ever cheese easter egg the talking point of the season.

The impact:A viral campaign with a huge reach of 352,242,932 in only one month. The 37 pieces of coverage included LadBible, This Morning and Foodism. Butlers secured listings in additional supermarkets in 2019 due to the widespread coverage.

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