The Smollan Group establishes a strategic partnership with Planorama

8 January, 2014

Smollan and Planorama announced that they have concluded a strategic investment agreement aimed at accelerating the geographic and business expansion of both companies.

Planorama is the worldwide leader in image recognition technology for the retail environment. Planorama provides services and products to over 70 of the world’s leading brands in more than 20 countries throughout Europe, the Americas and Asia.

Planorama was founded in 2009 to provide innovative solutions to Consumer Packaged Goods (CPG) manufacturers and retailers by analysing in-store photos of products and fixtures through the use of their patented image recognition technology. This process creates efficiencies in data collection and analysis for their partners and provides highly accurate results for a number of critical key performance indicators. Planorama have their head office in Paris, with satellite offices in key geographies such as the UK and USA.

Smollan is a WPP company specialising in diversified field marketing services, based out of South Africa. The company focuses on providing Field Sales, Retail Execution, Activation, Measurement and Technology solutions for many of the world’s leading brands. With extensive industry experience, an exceptional human platform and sophisticated systems, Smollan has provided consistent excellence in execution to retailers and manufacturers since 1931.

“This partnership with the Smollan Group provides Planorama with additional resources to continue our global expansion including Asia, Latin America, and Africa,” stated Vincent Jacques, Planorama’s co-founder and CEO. He continued, “Planorama will also benefit from the Smollan and WPP networks.”