Pebble now available at Target, introduces exclusive new color

The Pebble smartwatch is now available for purchase from Target. The smartwatch is available both in retail stores and online at Target's website. Customers can choose between the Jet Black, Cherry Red, and for the first time in a retail store, the Arctic White colors — the latter of which is exclusive to Target for a limited time.

Will you be picking up a Pebble at your local Target? Let us know below in the comments.

This is why Pebble has little to fear from the announcement of Android Wear (and the Moto360/others). Cross-platform, priced competitively, available everywhere, with features and design that are "good enough" for most. The only company that might be able to challenge Pebble dominance in this tiny market space is Apple.