Francesco D’Orazio (VP Product) and Jess Owens (Social Media Research Manager) presented our How Videos Go Viral study which takes a unique approach to exploring how popular content spreads on Twitter: by looking at the structure of its audience. We shared the common traits of viral content and how brands can leverage them in order to optimise their content strategy.

We wanted to share the presentation with you here as well, in case you missed it or if would like to have a look at it in more detail:

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