#digital analytics

With the addition of the Adobe Marketing Cloud Activation core service, Starwood began scoping a project to better align its Adobe Analytics implementation with its business needs and to utilize the broad range of options Adobe Analytics now provides.[Continue Reading...]

Traditional marketing tools, especially those designed to measure the performance of marketing channels like email, display, search, and social, don’t allow us to see into the marketing sales funnel at all.[Continue Reading...]

Tag management systems (TMS) like Adobe’s Dynamic Tag Management (DTM) are being adopted quickly as executives start to understand the strategic advantages of using TMS to manage Web technology components. To be effective, our people, processes and systems that use and move this critical data from the Web site to the various end points along the chain need to be efficient and consistent. [Continue Reading...]

As the tools and technologies available to marketers continue to grow, the most effective habits of effective campaigns are changing—and with change comes opportunity. It time to expand the way we think about digital marketing and look at how the right tools can open the door to innovation.[Continue Reading...]

Customer insight is central to experience-driven commerce. The information and data you derive from customer behavior and interactions gives you deeper perception and understanding of your audience, allowing you to continually enhance digital experiences.[Continue Reading...]