Augmented Reality App Recognizes Brands Using Google Glass

Blippar is an advanced advertising tool that presents additional information and extra features to users using augmented reality and smart devices. Jessica Butcher, co-founder of the app, demonstrated the service at PSFK London. Today, the AR startup introduced a new feature that extends the app’s capabilities to Google Glass, making it even easier for people to recognize product images and receive more information about them on the fly.

The goal of this app is not to push ads in people’s faces, but to give Glass wearers an option to select which product or print ad they want explore in further detail. While this feature would only serve Glass owners, it shows how the wearable tech can open up new possibilities for the advertising industry and its brands.

Co-founder of Blippar, Ambarish Mitra, said the new feature mimics the way objects and print ads are animated in A-ha’s infamous “Take on Me.” If you don’t have Google Glass yet, the app is available for download for iPhone and Android smartphone. To see how the app works, check out the video below.