The Sporadic Beaver

In 1998, at the height of Clinton impeachment mania, I, as editor of Sex Acts magazine, commissioned a cartoonist to illustrate “choice” parts of the Starr Report, independent prosecutor Kenneth Starr’s record of his run-amok investigation of a White House enmeshed in scandal—financial, political, and sexual. The report, now best remembered for its explicit descriptions of the multiple erotic encounters between a 49-year-old sitting president and his 22-year-old intern Monica Lewinsky, was published unexpurgated in The New York Times, marking the first time the Gray Lady had allowed “fuck” and “blowjob” to stain her pages.

One Sex Acts cartoon illustrates a tryst that, according to the Starr Report, took place in the White House study on December 31, 1995. It shows Bill Clinton, pants around his knees, displaying a curving erection of porn-star proportions that appears to be Viagra-enhanced—though Viagra wouldn’t be available to the general public for three more years. It’s an image that encapsulates much of what The Naughty Nineties: The Triumph of the American Libido (Twelve), by Vanity Fair editor David Friend, is about.

That’s presumably why the words “Naughty Nineties,” as they appear on the cover of this 632-page epic, are shaped like a curving, fully engorged, seven-and-three-eighths-inch phallus—though the effect is subliminal. I’d been reading the book for a month before I noticed it. I now assume that phallus is meant to represent Clinton’s penis, which is really a stand-in for every Boomer phallus that ever grew erect in the nineties.

If Bill Clinton and his penis are the star of this leave-no-stone-unturned analysis of the decade in which libidinous Baby Boomers took over America, Viagra is the co-star, and the complex, dramatic, and at times touching tale of how it was discovered, tested, named, and marketed, and then became one of the best-selling prescription pharmaceuticals ever—thus bringing erections and their dysfunction into our living rooms—may be the most fascinating part of The Naughty Nineties. (See “The Hardener’s Tale” and “Homo Erectus.”)

Hillary Clinton, weaponized gossip, and the Internet are among the major supporting players, with the latter two bearing responsibility for the “tabloidification” of an era in which “we learn not only that Prince Charles is having an affair with Camilla Parker Bowles, but are treated to a recording of Charles stating that he wants to be her tampon.”

It’s also a decade in which expansive silicone breasts and the $10-to-14-billion-a-year pornography industry emerged from the shadows to penetrate every segment of mainstream media and society.

My book Beaver Street: A History of Modern Pornography is among the multitude of texts that Friend, whom I work with at Vanity Fair, consulted in the course of his research, and The Naughty Nineties elaborates on some of the material I touched on. In discussing Lyndon Johnson’s porn-investigation commission, for example, I describe the president as “a corrupt Texas Democrat with a big dong,” before moving on to Richard Nixon’s war on porn. But how is it known that Johnson had a big dick? Friend explains: “He was known to flabbergast acquaintances by whipping out his Texas longhorn of a pecker.”

This kind of breezy, vernacular-laced prose makes The Naughty Nineties an entertaining alternative to the slew of turgidly written textbooks dominating undergraduate reading lists for any number of history, sociology, political science, gender studies, and communications courses, such as U.C.L.A.’s “Pornography and Evolution.”

The scene in “Chez Fleiss” of Friend’s journey through the Mojave Desert to visit “Hollywood Madam” Heidi Fleiss contains another good example: “To get here, I have driven an hour along the parched perimeter of Death Valley without spying a human soul. And then, like some portent out of Castaneda, I see a vision. A titty bar.”

Yet Friend’s intent is never less than serious, and his research sets a scholarly standard for comprehensiveness, no matter how raw the subject matter. In “Botox, Booties, and Bods,” he explores rap culture’s fetishization of the female buttocks, cataloguing, in three jam-packed paragraphs, Lil’ Kim and Missy Elliot’s “crooning about the merits of a fuller moon”; Experience Unlimited’s “Da Butt,” a.k.a. “(Doin’) the Butt”; 2 Live Crew’s “Face Down, Ass Up”; Q-Tip and A Tribe Called Quest’s “Bonita Appelbum”; Snoop Dog and Dr. Dre’s coining the word “bootylicious”; Wreckx-N-Effect’s “Rump Shaker”; DJ Jubilee’s inventing the term “twerk”; Juvenile’s “Back That Azz/Thang Up”; Mos Def’s “Ms. Fat Booty”; and Sir Mix-a-Lot’s “Baby Got Back.”

Ubiquitous and fulsome footnotes, which could comprise a volume unto themselves, enrich this meticulous detail. (The mother of all footnotes, on pages 467–68—perhaps the longest annotation I’ve personally encountered—analyzes why the institution of marriage is “on the rocks.”)

Friend is at home, as well, with the erotic. In “The Glory of O” he brings to life a masturbation workshop: “Ken, ever stroking, tells the audience, ‘Her clit just grabbed on to my finger.’ Her legs shake and flutter. ‘The clitoris is a spinning top,’ he says, ‘now spinning by itself.’”

In retrospect, it’s easy to see how the nineties set the stage for the ascent of Donald Trump and a presidency in which politics, pornography, gossip, and reality TV are so intertwined as to be indistinguishable. And Friend, rising to the occasion, ends with “The Trumpen Show.” But is Trump the terrible tyrant of a passing moment—the Tawdry, Tempestuous Teens, when the Times turns to titan of adult cinema Ron Jeremy for insight on POTUS paramour Stormy Daniels, the biggest XXX superstar since Deep Throat’s Linda Lovelace? (It takes a president.) Or has he brought us to the edge of an Enervating Endtimes, leaving us longing for the days when the most horrific thing you’d read in your daily newspaper was Ken Starr’s depiction of Oval Office anilingus?

We’ll just have to wait for the return of the Roaring Twenties for an answer. They’ll be upon us soon enough.

Fran Lebowitz described Donald Trump as a poor person's idea of a rich person. But Trump is hardly the only rich person who comes across as vulgar, bigoted, and megalomaniacal. There's an entire subspecies of extremely wealthy men, some perhaps wealthier than Trump, who admire his lifestyle and all he stands for. In an effort to be like Trump, they do their best to emulate him.

I worked for two such people—both of whom happened to be porn-magazine publishers (and both of whom went to extraordinary lengths to hide the fact that pornography was their primary source of wealth).

Carl Ruderman owned the company that published High Society. Lou Perretta owned the company that published Swank. I wrote about them both in Beaver Street—long before Trump had become a threat to the country and the planet. Though Beaver Street looks at 20th century history, politics, and culture through a pornographic lens, I made no effort to draw a comparison between these two prominent sleazemeisters and the man who will soon have the power to start a nuclear war. Between 2004 and 2009, when I was writing Beaver Street, Trump, to me, was an easily ignored ignoramus whose self-aggrandizing horseshit was generally confined to the pages of certain gossip rags. I didn’t even know he had short fingers.

But now that reality has shifted so radically, I thought it might be instructive to look at the similarities between my former overseers and America’s about-to-be-installed overseer.

Born Rich: Ruderman, Perretta, and Trump, though all born on third base, suffer from the belief that they hit a triple and got to where they are due to their own innate superiority. Trump, however, does admit that he was helped along by a “small loan” of $1 million from his father.

Thy Father’s Business: Ruderman took over Drake, his father’s lucrative publishing company that specialized in how-to and home improvement books. Perretta took over Great Eastern, his father’s printing plant, once the largest employer in Poughkeepsie after IBM. Trump, of course, took over his father’s real estate empire.

The Porn Connection: It seems that men of a certain ilk who inherited their wealth find the pornographic milieu irresistible. Though Trump did not literally go into the porn biz, as the two Mini-Trumps did, it should be noted that the first-lady-to-be, Melania Trump, has posed in a pornographic lesbian pictorial and Trump himself has appeared in a Playboy Video Centerfold.

Transformers: Ruderman and Perretta apparently chose the porn biz because it’s illegal to print money. Between High Society magazine, “free” phone sex, and “Celebrity Skin,” Ruderman turned Drake into a bigger cash cow than it was under his father—free phone sex alone (he made two cents every time somebody called the number) generated $70,000 in profits per week at its 1983 peak. Like Trump, Ruderman published a luxury lifestyle magazine, Elite Traveler. Perretta, who never seemed to grasp the difference between being a printer and being a publisher, enhanced his fortune by buying up virtually every porn mag in existence, using them as fodder to keep his presses running 24 hours a day, and turning a profit on a 15 percent sale of any press run when his competitors needed to sell 30 percent to do so. In between bankruptcies, Trump transformed his inheritance into a branding empire, notably Trump University, an overt scam for which he recently agreed to pay a $25 million fine to settle fraud allegations by former students.

All in the Family: Ruderman didn’t believe in nepotism, though perhaps he should have. He hired and fired with impunity, to the extent that anybody who survived at High Society for more than a year was considered an old-timer. Perretta, like Trump, believed that loyalty is far more important than competence, and filled all key positions with relatives (preferably blood relatives) whenever possible. Trump’s offspring Eric, Donald Jr., and Ivanka are all executive vice presidents of the Trump Organization and have played key roles on his transition team. His son-in-law, Jared Kushner, in violation of nepotism laws, has been named as a senior White House advisor.

Greed Is Good: Ruderman, Perretta, and Trump are all driven by the desire to enrich themselves and their families at all costs while lording it over everybody else, especially their employees.

Bully Boys: Ruderman was a quiet bully who rarely raised his voice but took pleasure in humiliating his employees. At staff meetings he’d call on anybody, from a top editor to the mailroom boy, and ask, “What have you done this week to make my magazine a household name?” If the employee didn’t have a satisfactory answer, Ruderman would say, “Do you want to be standing on the breadline?” Perretta was a classic screamer who routinely berated his employees for the most trivial mistakes. The more trivial the mistake, the louder he screamed. Trump’s Twitter feed, a litany of insults and intimidations, serves as a perfect illustration of two of his most pronounced character traits: pathological bullying and a reflexive need to destroy anybody who criticizes him.

Some of My Best Jews Are Accountants: Ruderman acted as if women were pieces of meat fit only for display in pornographic magazines, but he was smart enough to not express any overt racial or religious bigotry in front of his employees. Perretta, however, couldn’t help himself. On one occasion he said to an African-American art director, “Shrink that photo, like your ancestors shrunk heads!” On another occasion he referred to his African-American employees as “animals.” On a third, he told three Jewish employees, all of whom were sporting facial hair, “This place is starting to look like a Yeshiva.” He was eventually sued for age and sex discrimination. Trump’s vile remarks about minorities and the opposite sex are so ugly, my inner 20-year-old punk-self wrote a song about it, “Don Vicious,” which includes the lines, “You hate Muslims/You hate Jews/Women, black skin/Brown skin too.”

Imagine More Possessions: Ruderman, who was chauffeured around in a Rolls Royce that once belonged to Queen Elizabeth and lived in mortal fear that he’d be barred from the most exclusive country clubs if they found out he was a pornographer, was the most nakedly obvious Trump-lifestyle emulator. When Trump bought a helicopter, Ruderman bought one, too. Though lower-key than Ruderman and Trump, Perretta owned a yacht and a Mercedes and strove to insure that grandchildren yet unborn would also ride in their own Mercedes cars. Trump’s private-jet-gold-plated-spare-no-expense luxury lifestyle is as famous as his bigotry, his lying, and his compulsion to humiliate.

The Beauty, the Splendor, the Wonder: The once silver-haired Ruderman now dyes his coif an unnatural shade of jet-black rather than choosing Trump’s unnatural regal gold. Perretta, meanwhile, sports a hairdo of all-natural gray.

Make America Hate Again: Ruderman has despised Larry Flynt ever since he made him Hustler’s “Asshole of the Month” and did not support Flynt’s run for president. But he kept his other political views under wraps, at least in front of his employees. This was undoubtedly a good decision. Perretta, like Trump, is a staunch supporter of right-wing causes and has donated money to his former New Jersey Tea Party Congressman Scott Garrett, one of the most radical members of the House of Representatives. A “birther” who was finally defeated in November after 14 years in office, Garrett was anti-woman, anti-worker, anti-minority, anti-voting rights, anti-environment, and anti-poor—positions that meshed perfectly with Perretta’s own political views.

American Sociopaths: I think Trump and the Mini-Trumps would all agree that empathy is an emotion for losers and women only.

Lock Them Up: In the late 90s, as free Internet porn became ubiquitous and sales of High Society were headed for oblivion, control of the company was given over to an organized crime family who tried to turn things around with a credit card scam that defrauded consumers of approximately $730 million dollars. Prosecutors soon caught on and charged the “X-Rated Mobsters,” as they were called in the tabloids, with conspiracy to commit mail and wire fraud, extortion, and money laundering. Though Ruderman, claiming he was a “silent partner,” escaped prosecution, some of his Mafia colleagues went to prison, and the company, in a judgment reminiscent of what happened to Trump University, was fined $30 million. Ruderman then sold the smoldering ruins of High Society to Perretta. Ultimately, though, both the High Society and Swank pornographic empires went belly-up amidst collapsing sales and criminal and civil legal actions. As for Trump, so rabid is his disdain for the Constitution and so myriad are his conflicts of interest, impeachment seems inevitable. Uncorroborated as they may be, recent claims that the Russians have videos of Trump “employing a number of prostitutes to perform ‘golden showers’” (among many other bits of damning and salacious information) indicate that blackmail resulting in treasonous acts is a distinct possibility. Perhaps Trump will be indefinitely detained in Guantanamo Bay while awaiting trial. Like all sociopaths large and small, Trump believes that the law does not apply to him. This may very well be his ultimate downfall.

I’m dedicating the song to John Lennon, who in his heart was a punk till the end (listen to “Serve Yourself”), who’s been gone 36 years today, and who would have appreciated Yoko Ono’s post-election Twitter howl—a howl that I’d suggest speaks for most of us.

Ladies and gentlemen, I give you “Don Vicious”...

We know you’re a total disgrace
Anyplace you show your face
We’ll fuck you up
We’ll put you down
Because you’re a malignant clown

Hey, hey Donald J.
How many girls did you grope today?
With your tiny hands
With your tiny hands

You’re a racist Nazi
Ignorant man
You steal from people
Your life’s a scam
You're like the spawn of Son of Sam

Hey, hey Donald J.
How many girls did you grope today?
With your tiny hands
With your tiny hands

You hate Muslims
You hate Jews
Women, black skin
Brown skin too

Hey, hey Donald J.
How many girls did you grope today?
With your tiny hands
With your tiny hands

Praise for Beaver Street

“Enormously entertaining... Beaver Street captures the aroma of pornography, bottles it, and gives it so much class you could put it up there with Dior or Chanel.” –Jamie Maclean, editor, Erotic Review

“Whatever twisted... fantasy you might’ve had, you can bet that Rosen once brought it to life in print.” —Ben Myers, Bizarre

“Shocking… evocative… entertaining… A rich account that adds considerable depth and texture to any understanding of how the pornography industry worked.” —Patrick Glen, H-Net