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Noodles in Australia

Feb 2014|Pages: 54

Price: US$900

About this Report

Executive Summary

TRENDS

In 2013, noodles is expected to record positive results, particularly due to category rejuvenation through a release of experimental new flavours, and an increasing range of health and wellness products and premium offerings. In 2013, value sales of noodles are expected to grow by 2% in current terms to reach A$271 million. This expected growth is slightly higher than that of the previous year.

COMPETITIVE LANDSCAPE

San Remo Macaroni Co Pty, owner of the Fantastic and Suimin noodle brands, is expected to continue to lead noodles in 2013 with a 30% value share. The company’s Fantastic brand, which consists of standard noodle flavours such as chicken and beef, is expected to hold a 22% value share of noodles in 2013, and its Suimin brand, offering more traditional Asian flavours such as Curried Prawn and Spicy Thai, a 7% share. The company benefits from a large retail distribution network and its various offerings of plain, instant and chilled noodles. The company has also sought to differentiate itself by catering to gluten-sensitive consumers, with the offering of gluten-free instant glass noodles.

PROSPECTS

Over the forecast period, it is expected that value sales of noodles will grow at a constant CAGR of 1%. This is slower than the 2% equivalent growth of the review period. This forecast growth, albeit mediocre, would be a result of supermarkets dampening price increases, and placing importance on offering value to consumers. For example, supermarkets will be promoting ranges of branded and private label products with added value or offering higher-value multipacks to encourage purchases by consumers.