X MEN APOCALYPSE IS BRINGING BACK THE 1980s + REMINDING US THAT VIRAL MARKETING IS ALIVE AND WELL This is a precarious time to be a ‘comic book’ movie. Why? Well, the problem is possible saturation in the market. We’ve had BATMAN V SUPERMAN and the somewhat mixed reaction...

So right out of the gate I’ll just say it–this is the best X-Men film of the franchise. Not only is it a great superhero movie, it’s also just a fantastic piece of cinema, period. For me, this is truly the first film of the summer blockbuster season where...

Hey everyone, this is your friendly MovieViral neighborhood Sabina substituting for Binyamin. Alright, lots of things happening in the Geek world this week! From the release of Spider-Man 2 to the Star Wars celebration that is May the Fourth, our selection was ripe for the picking. This week’s viral...

It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men:...