It's Facebook, Jim, but not quite as you like it. Canadian actor William Shatner — variously famous as eccentric lawyer Denny Crane on Boston Legal, beat cop TJ Hooker, womanising starship captain James T Kirk and a "singer" — is, unlike most 83-year-olds, quite a dab hand at social media. And he's not backward in…

It seems the bloke from the All-Bran Bran Flakes adverts is doing really well for himself. William Shatner, an actor famous for introducing the Kellogg's 'Yoghurty' cereal to unsuspecting members of the British public, was so inundated by requests for his autograph from eager breakfast-food fans that he has set up a company offering them a multimedia autograph experience as an alternative to boring 'pen on paper' autographs.

Shatner, also a sci-fi actor from the television series 'Star Trek' (whatever that is), has established a company called 'Live Autographs' with some non-famous business partners to offer a radical new twist to the celebrity name-scribble market: Notably, personalised video recordings filmed by the star of your choice to a request of your choice.

The idea is simple enough: You get a celebrity's face and voice recording whatever you want them to say. Want Shat' to sing you Happy Birthday whilst crossing his eyes and flapping his wig? Done. Want Carmen Electra to tell you her favourite Star Trek episode whilst crossing her eyes and flapping her … eyelashes? No problem. And how much is it gonna set you back? Just $149. Bargainus.