Tag Archive | "Yahoo!"

Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out. What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […] [...more]

It was a very exciting week in online marketing with Google's disappointing Q4 earning report, Wikipedia's 24-hour shutdown of its English language site in protest of SOPA, and Facebook's new Timeline app service. [...more]

In this week's stories, Google expands its Panda Update to additional languages, Apple becomes the most valuable publicly traded company in the world and Google visits Burlington, VT to educate local businesses. [...more]

While Convention and Visitors Bureau websites have a wealth of information on local businesses, they rarely rank well on Google. Instead it's an array of sites that want visitors to either book a hotel, purchase a golf package, or click on AdSense ads. In this post, we look at some of the reasons why... [...more]

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

New research from The Search Agency finds that after the transition of Yahoo's search marketing program to Microsoft adCenter, conversion rate has improved by 9%, but conversions are down 10% and CPA has increased 8%. [...more]

In this week's search news wrap up, we focus on two big stories -- the rumored deal between search veterans AOL and Yahoo! and Bing and Facebook's new push for more personalized search results. [...more]