Amazon launches Prime membership in Singapore to attract customers

He also said that the company is also taking into account what Singapore customers want.

The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores.

Amazon Handmade products will available via Prime Now from today for Prime members to shop in Austin, Brooklyn, Manhattan, Minneapolis, Phoenix, Portland, Raleigh, San Diego, San Francisco Bay Area and Seattle through the holiday season. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free worldwide shipping on orders above S$60 on the Prime Now mobile app. For a limited time, customers can join Prime at an introductory promotional price of S$2.99 per month ahead of the S$8.99 monthly price.

"Now with an even wider selection of worldwide items available for unlimited free global shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon".

Speaking to The Straits Times in a phone interview on Tuesday, Amazon Prime International's vice-president Jamil Ghani said that more benefits will be added over time for Prime membership in Singapore. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

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The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

Another service available to Singapore's Amazon Prime subscribers is video streaming. Members also receive a Twitch channel subscription every 30 days, as well as ad-free viewing, an expanded set of chat emotes and colors, and an exclusive chat badge, all available at twitch.amazon.com/prime.

But in what was seen as the first step toward developing a major footprint in the fragmented region of 600 million people, some customers were underwhelmed by its initial limited product categories and it faced tough competition from rivals, such as Lazada.

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