Off-price tradesman TJX valid on Tuesday that a “treasure hunt” plan still creates sense. And even more-so when deliberation today’s scattered sell environment.

As some-more and some-more shoppers drive transparent of malls and dialect stores, TJX is winning them over with discounts on Michael Kors handbags and smart home accessories.

The primogenitor association of off-price bondage TJ Maxx, HomeGoods and Marshall’s reported distinction and sales for a second entertain that outpaced Street expectations. TJX also posted better-than-expected allied sales expansion of 3 percent.

“Customer trade was adult and was a primary motorist of a comp store sales expansion during any division,” TJX CEO Ernie Herrman pronounced in a statement. “We are assured that we are gaining marketplace share during any of a 4 vital divisions.”

One important splendid mark in TJX’s latest news was a sales of home furnishings by a HomeGoods nameplate. Same-store sales in this multiplication climbed 7 percent, compared to 5 percent expansion during a same duration final year.

The tradesman has prolonged been confident about offered some-more seat and home decor, generally as other attire retailers onslaught to grow sales and even, for some, conduct toward bankruptcy.

This week a company’s bets will be put to a test, as it rolls out another home products code in a U.S. underneath a TJX umbrella, called HomeSense.

HomeSense will “complement” HomeGoods with a lines of furniture, lighting and art, a association has said, earnest analysts and investors that cannibalization shouldn’t be a concern.

“We trust that an huge event stays for us to benefit additional share in a U.S. home market,” Herrman pronounced on Tuesday’s gain discussion call. In further to opening HomeSense stores opposite a U.S., TJX is also stability to open new HomeGoods locations in 2017, a association said.

Important to note, about half of TJX’s altogether sales are in non-apparel categories, and government has pronounced it’s prepared to adjust as consumers find new products.

Furniture e-retailer Wayfair’s considerable expansion or Amazon’s try to emanate its possess private labels for home items offer examples of because companies are increasingly perplexing to daub into this market.

“[HomeSense] will concede a association to improved take advantage of a clever expansion in home sell and to grow a participation in categories, like seat and incomparable furnishing items, that are a comparatively diseased partial of HomeGoods proposition,” GlobalData Retail Managing Director Neil Saunders wrote in a note to clients.

“HomeSense can make some estimable marketplace share gains over a brief period. … The new try will assistance yield a new expansion matrix in a US.”

TJX pronounced that while e-commerce sales are growing, “the ability to hold and feel a merchandise, emporium for a far-reaching accumulation of brands and equipment underneath one roof, and take [purchases] home that same day, stays a extensive draw.”

Long term, TJX could open adult to 5,600 stores with a stream banners, that is 1,700 some-more stores than are open today, he added. “We continue to see store openings as an appealing investment and a really good use of capital.”

The bottom line remains, off-price continues to take share from normal retailers, BMO Capital Markets researcher John Morris wrote in a note to clients on Tuesday. With inventories leaner, TJX is positioned to enter a third entertain of 2017 “very liquid,” he said.

Shares of TJX have been hit, like other retailers, over a past year, yet a batch is not frequency down as most as full-price competitors. With Tuesday’s gains, shares are down about 6 percent in 2017.