“American Originals: Budweiser” taps into the beer industry, as CNBC reveals how Anheuser-Busch cultivated its Budweiser brand to remain a leader even as it was losing market share. CNBC gained unprecedented access in order to show viewers how Budweiser executives built the brand and how they respond to one of their most challenging issues yet: how to battle relentless competition from exotic brands from overseas and microbreweries as well as favorite local brands and other national beers. The fate of the last of the independent American beer brands is at stake and CNBC shows you what is being done to maintain market share lead.

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