Yesterday marked the official launch of our teen-focused social marketing campaign for the NYC Department of Health. The campaign centers around a MySpace page and several fictitious NYC teenagers all involved in common yet dangerous situations, such as experimenting with drugs and depression.

It wasn’t easy making the website appealing while also dealing with subject matter usually relegated to after school specials and cringe-inducing PSAs. But with the help of actual NYC high school kids who weighed in during the creative process, I think we managed to make something that’s not “lame.” Hopefully it will do some good.

What I find ironic is the fact that even though the campaign is for mental health awareness, I was about ready to go batshit insane while coding that MySpace page. If anyone’s ever tried to make a customized MySpace page, you know what I’m talking about. It’s not pretty.

Comments (One Comment)

Leave a Reply

Name

Mail (will not be published)

Website

About Mike Solomon

Welcome to my website and personal playground, where I've been publishing thoughts and random creations since the late 90s. These days I work at Hearst Digital Media in New York City. I also recently created the first pay-per-character publishing platform, Bitcoin Megaphone. See more of my work at solomania.com.

New:The Cleverest Mailing List

Get a weekly summary of the posts from this website, straight to your inbox. No spam, no selling your email address, no funny stuff.

Hey good lookin.

Want to get every post from The Cleverest delivered straight to your inbox once a week? There's no spam, no bullshit, and you can unsubscribe at any time.