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On April 21, 2015 having a mobile-friendly website will become more important than ever. That’s the date Google has picked to start penalizing non-mobile responsive sites. Google is going to start lowering the rankings of any site that isn’t mobile ready. Google wants to give searchers the best results possible, and sending someone to a site that’s difficult or impossible to read via mobile is not a good experience.

Mobile-responsive sites are those that “respond” to a user’s screen size. According to a recent study, 60% of U.S. adults now choose smartphones or tablets over PCs to find information before buying products and services offline. With more people spending more time on their mobile devices, the pressure is on to make sure your website is mobile friendly. This means having a site that looks good no matter what kind of device someone is using – smartphone, tablet, laptop or desktop computer.

The good news is that mobile friendly sites will most likely get a boost in their ranking that will ultimately lead to more traffic. So, what are you waiting for? It’s time to make sure your website is ready for mobile.