Pastry Shops

Following an unsavoury web error for Greggs this week, in which Googling the brand brought up a spoof logo that read “Providing s**t to scum for over 70 years”, we’ve decided to celebrate the tastier side of the British baker. Here are five of its best products. All available on your local high street

The credit crunch, it seems, is turning us into a nation of domestic goddesses. Living on the breadline is resulting in a new enthusiasm for baking cakes, with Asda reporting a sharp increase in sales of baking materials, and Associated British Foods seeing a huge leap in demand for home baking ingredients. Sales of bun trays alone are up 35 per cent on last year.

Despite us Londoners fondly imagining we're oh-so forward-thinking, when it comes to the culinary world we're far from being pioneers. Even the world's-most-Michelined dude, chef Alain Ducasse, has been accused of dumbing down his latest outpost for a London audience.