Costcutter unveils new corporate brand identity of kwiksave stores

Costcutter has unveiled the corporate brand identity of its new kwiksave convenience stores.

Created in-house, the black and red logo aims to create instant recognisability, with the store set to make its return to the high street next month.

Nick Ivel, chief executive of Costcutter Supermarkets Group, said: “kwiksave is an iconic brand that was a fixture on the high street for many years. Its core proposition was value and this is something that our new format of kwiksave convenience stores will continue to provide.

“The kwiksave brand is very familiar to retailers and customers, and is backed up with the exceptional support service that Costcutter Supermarkets Group is famous for.”

Ian Bishop, Costcutter Supermarkets Group marketing Ddirector, added: “It was important to us to retain elements of the original brand in our new kwiksave convenience stores and develop it into a modern retail proposition, one that customers will immediately identify with.”