Who's That Girl ?

Is she a Victorian pin-up, a girl next-door, a movie star, a party hostess, a factory worker or a swimsuit beauty? Her demeanor is radiant, vivacious and breezy. She exudes youthful energy and appears picture perfect wherever she goes, dressed up in the latest fashion.

When ‘Coca-Cola’ started in the 1890s portraying these independent women, it was still a uncongenial time for a girl with big ideas. Women were discouraged from thinking beyond household drudgery, and derided if they distinguished themselves. From these early days, ‘Coca-Cola’ has used the girl portraits in unique ways, always running miles ahead of the times. ‘Coca-Cola’ encouraged and inspired women to live their lives to the fullest and share life experiences.

Far away from the proper etiquette, the ‘Coca-Cola’ girl spreads her wings, chooses hobbies of the modern age and makes a lot of fun. She is traveling, sporting, sunbathing, inviting her friends over, flirting…From the portraits of cheerleaders at the soda fountain to the ones of iconic actresses and women in flight suits: as a symbol of women’s emancipation, it could hardly be bettered.

Coca-Cola Art Archives

ABOUT THE PROJECT

The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of 'The Coke Side Of Life' philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.