Brother hires Clifford French for soccer initiative

LONDON: Office technology company Brother UK has brought on Clifford French to help promote its work with Fulham Football Club.

Clifford French was assigned the account to activate a variety of partnership rights throughout the 2013-14 season after Brother UK signed a deal to become the Premier League team's “official technology partner” at the start of this month.

Included in the activation initiative is a focus on Brother UK's work with the club's charity arm, the Fulham FC Foundation, including its Schools Enterprise Program.

“This is much more than a badging exercise for Brother,” said James Clifford, co-founder of Clifford French. “We will be looking to use Brother's technological expertise to assist Fulham FC's performances both on and off the pitch and the Schools Enterprise Program is a perfect example of how football can be used as a vehicle to get youngsters interested and excited in business.”

Brother UK is a member of the Brother Group, which has operations in 28 countries and is sold in more than 100 countries.