At MACLYN, we believe advertising is not about the product: it’s about the consumer’s relationship with the brand. About what it allows them to do. About how it makes them feel. How it helps them live a better life. We believe ads should earnestly engage the viewer, or entertain them, and believe the best work does both. Continue reading Winning the War: The Importance of the Advertising Long Game

For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for the real battle: the BIG game, where brands played ball, every second cost millions (seriously), and cinematic advertising turned out to be the real MVP. Continue reading SORRY, NICK FOLES. STORYTELLING WAS 2018’S REAL MVP.