Marketing

On-Site SEO

The first step of Search Engine Optimization is to fix the SEO of your site. This has mostly to do with the coding of the HTML, the web server configurations and technical stuff combined with smart terminology of the text and content of the site based on keyword research.

Onpage Optimization ($200+$20/page)

1. Head Section Order
BCI’s best practices is to ensure your web pages’ Meta tags are in the right order: Title > Description > Keywords.

2. Title Tag
BCI methodology states Title tags should be approx. nine words, plus or minus three. You want to make sure the most important information, including top keywords, show up before the cutoff in the SERP in Google at 512 pixels.

3. Description Tag

The description tag should also be well crafted and include the most important info and have focus keywords before the SERP cutoff at approximately 920 pixels wide.

4. Keywords Tag
Even though Google has stated the keywords tag is not a consideration in ranking, we always include it as a best practice. .

5. Heading Tags

h1,h2,h3,h4,etc., are very important, in order. H1, and H2 and H3 must be present. 1 & 2 should only be used once. Others must be repeated. Rules as such known by SEO specialist need to be implemented.

6. Overall Word Count
The amount of words you have on a web page will vary by topic, keyword and intent. Quality content is key. Since the Google Panda Update penalizing low-quality content, avoid duplicate content and thin content and focus on robust coverage of your website topics that prove your subject matter expertise.

7. Alt Attributes with Keywords
The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Alt attributes are also required to validate your HTML code.

8. Pretty URLs/Dashes vs. Underscores in URLs
For more on this topic, check out this post by Google’s Matt Cutts.

9. Fully Qualified Links + Canonical URLs
If you make your links fully qualified, there’s no question by search engine spiders, browsers, etc. as to where the file is located and what it’s about.

10. JavaScript/CSS External + Correct PositionYou want to be sure the most important code is the first thing the search engine bots crawl. You can externalize the code that gets in the way of this.

Sitewide Optimization ($100)

11. Site Map
Your site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer. You should also have an XML Sitemap you submit to search engines.

12. Text Navigation
Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav.

13. Make Robots.txt File
It’s important this file exists. The Robots.txt file tells the search engine spiders what they have permission to read and what not.

14. Keyword Strategy
The keyword strategy is an ongoing process that essentially never ends. It starts with extensive research and iterates with extensive research. One could write novels about this topic; just know it’s part of any solid SEO checklist.

15. Web Analytics
Ensure your analytics are properly set up and monitored regularly to find out keyword information necessary in other parts of SEO, and that your site is optimized for them.

17. Server ConfigurationProprietary techniques to set HTTP Headers good for SEO, DEFLATE compression and many other things , also checking log files for 404 errors, and such.

19. Canonical URLS

Complex, dynamic URLs could be a problem. If your URLs have more than two query string parameters and/or dynamic pages aren’t getting indexed and/or you have a lot of duplicate content. We fix all this by using the canonical URL approach.

20. Static Index Pages
If you have a home page with content that constantly changes, it can result in diluting the theme of your site and cause poor rankings for key terms. We solve this.

Webmaster Tools ($20)

24. Set Up a Webmaster Tools Account for Google and Bing

25. Check Crawl Errors Reported

Review Mobile Usability Issues (Price Varies)

Google is invested in providing users a great mobile experience. See how your site is performing on mobile devices with the Mobile Usability Report, located within Search Traffic section of Google Webmaster Tools. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your flash usage, font size and more.

You can also use Fetch as Google within the Crawl section of Google Webmaster Tools to render your site the way Google sees it different mobile devices. Lastly, you can run important URLs through Google’s Mobile-Friendly Test for developers here.

Local Business SEO

This package is designed to establish a very strong foundation of links and web presence for sites targeting competitive keywords. It’s built specifically to maximize a more established kickoff budget.

This campaign is designed for new websites, or otherwise websites with very low existing web presence, in order to kickstart the ranking process. In some cases, page-1 SERP positions may be achieved.

Remember that landing a #1 – #3 ranking on page 1 of SERPs for your target keyword is generally the result of a sustained link campaign over several months. This is why we offer a Climb/Defend package, for your consequent months and recommend 6 months of SEO.

Local Business Listing Submissions

Your site has been submitted to local directories such as Yellow Pages and Google Maps, which will allow your clients to find you more directly and locally. Our directory lists are very similar to Bright Local’s so you can be sure to receive some quality local listings.

Pro Press Release (Create+Distribute)

This is a very professional and high quality press release service. Our affiliation with big news agencies such as Bipartisan Report and Reverb Press gives us access to a team of highly skilled American press release writers to craft a power press release for you which will be submitted into multiple distribution channels.

There is a 98% chance that your release will be featured in Google News, and certainly in authority news sites such as The Press Enterprise, MercuryNews, The Boston Globe, Chron.com, The Daily Herald and hundreds / thousands more. A truly effective way of increasing brand awareness and generating a surge of new links and diversity. Very often, you’ll receive direct contact from interested readers, agencies, customers etc from the exposure.

Aztec Pyramid: 5 PR5+ Tier 1s, 5 Pillars, 3 Layers

This is our 2nd most powerful link promotion method. This service is made up of 3 TIER’s of linking. The Tier 1 links are the most powerful as these links are within quality, unique content written by our US writers.

These TIER 1 links and subsequently boosted by the TIER 2 and TIER 3 links which adds multiple, extra layers of authority. All of this power is then passed down to your main site and results in not only increased link velocity, but also anchor text diversification and links from many different sources.

All of this is a perfect recipe for a boost in a site’s authority and rankings.

Guest Posts on Key Industry & High Authority Sites – DA20+

With this service, our designated outreach managers and artful writers coordinate with each other to create a powerful publicity campaign that stretches out to key industry sites and authorities we can get our hands on for powerful links on.

We only approach established sites. This means that not only do these publications add tremendous power to your link profile, but in most cases, each individual posting can become a long-term traffic source in and of itself.

– We only publish on 100% real sites

– We ensure the content is carefully crafted

– We ensure links are natural and well researched anchors

National SEO Campaigns

This package is designed to establish a very strong foundation of links and web presence for nearly any brand, targeting a specific long/mid-tail keyword.

This campaign is designed for new websites, or otherwise websites with very low existing web presence, in order to kickstart the ranking process. In some cases, page-1 SERP positions may be achieved.

Remember that landing a #1 – #3 ranking on page 1 of SERPs for your target keyword is generally the result of a sustained link campaign over several months. This is why we offer a Climb/Defend package, for your consequent months and recommend 6 months of SEO.

Pro Press Release (Create+Distribute)

This is a very professional and high quality press release service. Our affiliation with big news agencies such as Bipartisan Report and Reverb Press gives us access to a team of highly skilled American press release writers to craft a power press release for you which will be submitted into multiple distribution channels.

There is a 98% chance that your release will be featured in Google News, and certainly in authority news sites such as The Press Enterprise, MercuryNews, The Boston Globe, Chron.com, The Daily Herald and hundreds / thousands more. A truly effective way of increasing brand awareness and generating a surge of new links and diversity. Very often, you’ll receive direct contact from interested readers, agencies, customers etc from the exposure.

Aztec Pyramid: 5 PR5+ Tier 1s, 5 Pillars, 3 Layers

This is our 2nd most powerful link promotion method. This service is made up of 3 TIER’s of linking. The Tier 1 links are the most powerful as these links are within quality, unique content written by our US writers.

These TIER 1 links and subsequently boosted by the TIER 2 and TIER 3 links which adds multiple, extra layers of authority. All of this power is then passed down to your main site and results in not only increased link velocity, but also anchor text diversification and links from many different sources.

All of this is a perfect recipe for a boost in a site’s authority and rankings.

Guest Posts on Key Industry & High Authority Sites – DA20+

With this service, our designated outreach managers and artful writers coordinate with each other to create a powerful publicity campaign that stretches out to key industry sites and authorities we can get our hands on for powerful links on.

We only approach established sites. This means that not only do these publications add tremendous power to your link profile, but in most cases, each individual posting can become a long-term traffic source in and of itself.

Obtaining contextual links from Web 2.0 authority properties (PR5+) is an important strategy linking strategy simply because these sites are powerful, and the search engines love them.

Not only will you receive extra link juice and authority from the links that have been built, but due to the additional link boosting, these properties will have an excellent chance of ranking themselves. This of course adds another layer of traffic for your site.

These properties include, but are not limited to: Hubpages.com, blogspot.com, tumblr.com, wordpress.com, and more.

ColumbusSoft™ is an American Company Specializing in Leading Web Technologies, dedicated to helping US businesses grow through business incubation and programs designed to support the success of web applications through an array of business resources and services, developed and orchestrated by us or through partnerships.