YOGURTLANDBRINGS THEOLD-SCHOOLCOOL

With their huge lineup of unique flavors and toppings, it’s no wonder Yogurtland has such a big fan base. We were asked to get these repeat customers excited about new flavors timed to arrive during slower traffic periods. Here’s the catch: We were asked to do it with only in-store advertising, social media, and a bit of mobile.

First, we dug deep into the fan base and found that they have deep love for the classics. We’re talking old-school cool … the days when the familiar sound of the ice cream truck ignited every neighborhood with excitement. And, as we all know, what’s old is new again – it even connected with those who had never experienced the days of the old-school ice cream truck, but longed for its simpler times.

So, how did we take ice-cream-truck cool into the delicious world of new-school cool froyo? Simple, by realizing for the first time ever, Yogurtland was taking everyone’s most celebrated childhood favorites off the stick and in your cup … for a whole new way to enjoy the day. And Amusement Park brought life to all those great tastes and happy memories.