QC: Out of the 3 posters, only the blue one has the element which shows exercising & digital. It might have the ‘busy person’ element if the arm shows shirt cuff, but having all elements doesn’t mean that it’d be convincing.

2. Showing exercise while doing work

QC: 1st image: Too customised / 2nd image: doesn’t show the busy-ness

3. “Confessional” quotes from people who do exercise despite their busy lifestyle

Tone & manner: Straightforward, clean, bright, professional & smart

Moodboard / Visual Design Reference

Images used

Image Editing

(Need to add one more profession to the series – perhaps a businessman)