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Description

Overview

This course will increase your understanding of the essential marketing research toolkit so that you can return to work confident that you can make a greater contribution to the marketing decision process

Who should attend? (Is it right for me?)

Suitable for anyone working in a marketing role (Marketing Assistant – Senior Brand Manager – Marketing Manager) who has to brief and use market research in their roles. Also suitable for those who have worked in marketing for a while and needs a refresher on the core market research techniques.