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Description

Why cannot Japanese brands compete with foreign brands? What is the difference between buyers who foster brands and condemn brands?

Charismatic ex-Isetan buyer Yukio Fujimaki tells the experts of cognoscenti and the secret of branding. Spreading from Fujimaki’s daily life traveling around Japan to look for good stuff / fun stuff, the Fujimaki clause aspirates the enclosed young and expostulates the coeval.
With this book, you will surely look at Japan in a totally different manner!

This is a special interview version so that the readers can share their thoughts and inspirations through Twitter. This e-book does not conclude with one read… but continues to grow along with the tweets of your and your colleagues.

** The context is in Japanese Only

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