China, A Key Driver for Chilean Fruit Export Growth

Chilean fresh fruit exports during the recently completed 2017-2018 campaign reached a total of2,781,092 tonnes, a 6.7% growth over the 2016-2017 season, when a total of2,607,055 tonnes were shipped, according to information provided by the Chilean Fruit Exporters’ Association (ASOEX).

The association owed
the significant increase in fruit export mainly to the shipments to China (mainland
and Hong Kong), which saw a massive year-on-year growth of 45 percent to reach 390,218
tonnes, the biggest volume recorded in the past six seasons.

“This increase
is explained, mainly in Asia and China, by the record volumes reached in
cherries and blueberries. In the case of cherries, the increase has reached
96%, which led this fruit to become Chile’s third most exported one for the
first time. More than 90% of them went to China. We believe that Asia,
especially China, will soon be the main market for Chilean fruit
shipments,” said Ronald Bown Fernández, the President of ASOEX.

As for buyers in
other regions of the world, the volume taken by European importers increased
10.3% to 658,711 tonnes during the 2017-18 season. Exports to North
America fell 2.6%, although the region remains the biggest market, contributing
to 32% of Chilean total fruit export.

“The Chilean
fruit industry is looking to diversify exports, promote new markets and niches,
as well as open new market destinations”, said the president.

Chile has become a
rising and attractive player in China’s imported fruit market as their wide
product varieties and the complementary nature of its production seasons can
well satisfy Chinese consumers’ burgeoning demand for enjoying different kinds
of fruit all the year round.

While Chile’s fruit
exporters may benefit from the further deepening trade relationship between
Chile and China by way of traditional foreign trade, a quicker and more effective
way to get products into China’s huge market would be cross-border
e-commerce as it relies
on a different regulatory regime for exports and imports than used for general
trade, which could cut costs for exporters who have to deal with lots of
distributors in traditional trade.

In China, there
have been already some e-commerce companies doing the business of connecting
foreign exporters and Chinese importers. However, only a few of them have
platforms specially built for cross-border agricultural trade, like JumoreGlobal who is running such a platform called JumoreAgro, on which global suppliers could directly reach
their potential audience among a vast number of Chinese buyers.

What distinguishes
JumoreGlobal from other similar platforms is that it can offer suppliers and
buyers comprehensive and efficient supporting services in terms of logistics, finance, consulting, big
data, technology and certification in their purchasing/selling process for
resulting in a successful deal.

Chilean agriculture
minister Antonio Walker said the country expects to export 18 billion U.S.
dollars worth of agricultural products in the 2018-2019 export season.

The South American
country is hoping to double agricultural exports over the next ten years to its
more than 140 trading partners, among which China will undoubtedly play as a
key driver for Chilean fruit export growth.

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