Tuesday, March 1, 2016

What’s the Beat Behind Your Campaign?

The daily life of an online marketer sure is fun. And with a forever-growing list of marketing tools and activities aimed at building customers relationships, you obviously have a lot to learn and do. As a result, there’s been a growing demand for productivity tools to help you take control of the day. We used to think that there’s an app for everything. But as it turns out, one of the top productivity boosters is not computer software – it’s the background music to your daily work.

A soundtrack to your life

Music has always been an integral part of our life and culture. It can change the way we feel, make us recall memories from the past, or even influence our purchase decisions. There are a lot of companies that offer music for business purposes. Here are a couple of examples:

Mood is an experience-design company that helps businesses create a unique atmosphere for customers. They offer music branding and help develop music strategies for businesses, such as background music for retail and restaurants and music to put dental patients at ease.

Their website has the following statement: “Music has long been the soundtrack to our everyday lives – so it only makes sense to consider its incredible influence when setting the tone for your business environment.”

Focus@will is a neuroscience-based music service that offers specialized music proven to be extremely effective at extending attention span. After subscribing, you get access to a music player where every track has been remixed, re-edited, and scientifically remastered to help you focus, reduce distractions, and retain information when working, studying, writing, and reading.

Some scientific research to start with

Let’s take a look at a few facts about the impact of music on the way we work and how effectively we get things done.

Music brings positive emotions and helps memory.

According to William R. Klemm Ph.D., a senior professor of Neuroscience at Texas A&M University, listening to music that you like can increase the release of dopamine (a “feel good” neurotransmitter) in your brain. And a great deal of research has shown that positive emotions have an indirect enhancing effect on memory formation.

Positive emotions improve organizational performance.

Suzanne Hazelton has researched how positive emotions boost employee engagement. It seems that positive emotions can benefit physical health, mental well-being and the ability to flourish, creativity, resilience, the mood of others, positive memories, and relationships. The positive emotions of the workforce can improve organizational culture and performance.

Music has a positive impact on the quality of work.

The general hypothesis of this article by Dr. Teresa Lesiuk is that, in some work environments, music listening evokes a positive effect or mild positive feelings, which in turn increase performance on tasks requiring creative output. It also shows that listening to music has a positive impact on the quality of work.

Music without lyrics is less distracting.

The findings suggest that, if you play background music in the work environment, it’s better to choose music without lyrics, because songs with lyrics are likely to reduce worker attention and performance.

A few reasons to turn on some background music

Let’s look at the major arguments for playing music in the workplace, especially for those in the marketing department.

Preventing distractions

Working in marketing usually means being engaged in a lot of conversations. And that’s great, since one of the key characteristics of a healthy work environment is clear, open communication. But there are times when the people around your desk tend to be too distracting. And If habitual multitaskers are interrupted by a colleague, it takes them longer to settle back into what they were doing.

Unless you are a true Zen master, there’s a danger in shifting your attention from that in-depth piece of content you’ve been writing all morning when you hear an interesting conversation about the planned product features or the cake that just arrived in the kitchen.

Putting the headphones on and playing your favorite music offers psychological privacy, and a sense of privacy boosts job performance.

Creating personal space

Do you sometimes run out of ideas? I certainly do. If you need a moment to look at things from a different angle, playing one of your favorite tracks might be the right thing to do. Music creates personal space and may be a form of escape when you’ve been immersed in a project for a while and need a moment to withdraw and find a new perspective.

Top online marketing activities that go better with background music

Performing research

Browsing through the vast spaces of the Internet might sound like the best task ever, but only if you are on a mission to discover the ultimate goat GIF. If you need to back your content with precise data, it might be a tedious journey you don’t want to take in complete silence.

Adding a new post to your blog

You’ve written your next blog post. Now it’s time to add it to your content management system. I found that music helps me get through certain activities, such as formatting, SEO optimization, and scheduling.

Finding the right stock photo

We all know that a picture is worth a thousand words, but not everyone knows that finding the right one requires a million tears. The right tune in the background might spark the light of hope when it’s almost gone.

Thinking of new headlines for creatives

It’s said that five times as many people read the headlines as read the body copy. This is one of the reasons we spend so much time finding the right balance between short, compelling, and promising. You’d better create a playlist exciting enough to keep your attention on the process.

Adding and updating tasks

If you want to see positive results in your work, you need to define objectives. Your strategy must be realistic, clear, comprehensive, and flexible. That means that you’ll need to allocate time for planning, adding, and updating tasks in your schedule … sounds like it requires a soundtrack, doesn’t it?

Now that we know that music can significantly increase work performance, here’s what I’m wondering: What’s the beat behind your next email marketing campaign?

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I am a web designer from NJ who loves getting involved with new web project. I have also have a burning passion for digital marketing and hope to bring out an info product on web design in the near future :)