Arbor Networks, which provides telecommunications gear and network security information, noted on its blog that Google comprises up to 5 percent of the web’s traffic, and when that traffic disappeared earlier this morning, it created an obvious lull.

Google’s issues also affected retailers such as Target, which saw its web site experience delays of up to 81 seconds, according to web performance monitoring company, Gomez. It did not disclose the names of the other affected retailers pictured in the chart below.