About

Making ads a two-way street, not a runway.

Just as advertisers are always looking for new ways to reach an audience, that audience is looking for ways to avoid ads. They are often disruptive, too often irrelevant, and almost always a one-way conversation.

By leveraging a4 Advertising and our addressable, cross-screen solutions, we help brands and agencies identify the right customers at the right time on the right device, so your ads are relevant and targeted to people who will get value out of them.

Advertise on up to 100*

of the Most-Watched Networks.

* Network availability varies by market

U.S. Households

on television through cable networks, on-demand and addressable inventory across the U.S.

U.S. Households

through authenticated, privacy-compliant addressability.

Our Team

a4 Advertising leaders have unique and diverse backgrounds and they are committed to providing clients with the most advanced advertising technology in the industry.

Michael Bartoli

Head of Sales

Michael Bartoli is a senior vice president of local ad sales at a4 Advertising. He is a decisive, energetic, strategic senior executive with over 25 years’ experience in local, regional and national cable/digital advertising sales.
At a4 Advertising Michael has been charged with leading the next generation of local ad sales by reinventing and simplifying the advertising sales process.
He has a well-documented track record of success by developing management and sales teams throughout a national footprint covering 20 states and 32 sales offices. Michael is responsible for creating and empowering a team of more than 350 employees at all levels to oversee the delivery of positive results in all aspects of sales.
Michael develops current and future sales opportunities by utilizing addressable advertising, set-top-box data analytics, and impression-based linear sales. He has cultivated deep relationships within the New York media market and within each local region assigned. He also has very strong ties with the local advertising agency community as well as the major automotive decision makers and key influencers in the market.
Michael has a bachelor’s degree in marketing from Hofstra University.

Kristin Malaspina

SVP Marketing & Partnerships, Altice News & Advertising at Altice USA

Kristin Malaspina is Vice President, Marketing for Altice News and Advertising, responsible for all marketing, including brand, partnership, sponsorship and event opportunities, supporting the Altice News brands, which include Cheddar, i24NEWS, and News 12 Networks, and for a4, Altice’s advanced advertising, data, and analytics business.
Malaspina joined Altice in 2017 and, under her guidance, has supporting marketing and advertising efforts related to the 2019 acquisition of Cheddar into the Altice New portfolio, as well as the launch of key news initiatives including News 12+, an entertainment and lifestyle focused network that is part of the News12 Networks brand.
Previously, Malaspina was Vice President, Marketing for Charter Communications’ Spectrum Networks, where she was responsible for the development of partnerships across Spectrum Networks’ 44 local news and sports channels, and for the marketing for Spectrum SportsNet, home of the Los Angeles Lakers, Galaxy and Sparks, and Spectrum SportsNet LA, home of the Los Angeles Dodgers.
Malaspina also led the partnership marketing group which launched multi-platforms campaigns and sponsorship across networks and top sports brands.
Malaspina joined Charter from iN DEMAND Networks, where she served as Director, Product Marketing & Customer Communications.
Earlier in her career, she worked for CBS Inc., and in a variety of production roles with Radio City Productions, Pierre Cossette Productions, Jeff Margolis Productions, and Dick Clark Productions. She was involved in the production of the Tony Awards, Daytime Emmys, the Special Olympics, President Bill Clinton’s 50th Birthday and more.
Malaspina serves as a member of the Arts Committee for the City Parks Foundation in New York City. She was named a Betsy Magness Leadership Institute fellow by Women in Cable Telecommunications (WICT) in 2017 and is a member of the Cable & Telecommunications Association for Marketing (CTAM). She previously served as a member of the CTAM On Demand Consortium Board.
Malaspina received a B.A. from Iona College in mass communications/media studies.

Jordan Lieberman

Politics and Public Affairs

Jordan Lieberman joined Audience Partners in 2010 and has headed its political and public affairs team since 2012. Previously, he spent five years as a publisher of Campaigns & Elections magazine. He is currently a vice president of sales at a4 Advertising.
Jordan previously managed campaigns and advocacy programs in the United States and abroad. In 2005, he was among the first Americans to travel to the Ukraine to assist the successful Presidential campaign of Victor Yushchenko.
He serves on the board of the American Association of Political Consultants Mid-Atlantic Chapter. He has lectured at Princeton, the University of Pennsylvania, and George Washington University, and has appeared as an analyst for CNN, Fox, and MSNBC. Jordan has appeared in the movies “Electile Dysfunction,” “Acorn and the Firestorm,” and the BBC documentary “Tea Party America.”
Jordan has a bachelor’s degree from the University of Pennsylvania and a master’s degree in public administration from Columbia University.

Kristin Dortz

HR

Kristin Dortz is the HR Business Partner aligned to AUSA’s media/advertising and news organization.
Kristin has over a decade of experience in HR Business Partner and Talent Management roles supporting fast paced organizations with developing and executing on people/HR strategies and solutions that meet organizational goals.
Experienced in a broad range of HR focus areas including: organizational design, performance management, change management, talent management technology, employee engagement, and management development.
Kristen has a Master’s degree in Industrial & Organizational Psychology from Hofstra University.

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