Sainsbury's partners with Vodafone to launch mobile phone network

Sainsbury's has teamed up with Vodafone to launch its own mobile phone network.

Mobile by Sainsbury's will target customers both in store and online, bringing competition to Tesco Mobile and other services.

Sang Tan/APPA Images

The supermarket said that it will reward customer loyalty with Nectar points and other incentives, but pricing details and specific information about the packages on offer is yet to be divulged.

"We are delighted to announce this partnership. Together with Vodafone, we'll be able to develop mobile products and services that represent great value for Sainsbury's customers," said Sainsbury's CEO Justin King.

The news coincides with mobile operator Three's announcement that it is revamping its pay-as-you-go service, offering customers calls at 3p per minute, texts at 2p each and data at 1p per megabyte.

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