Another great idea from the students at Miami Ad School, this time for the Salvation Army. Imagine if you could donate your old iPhone Apps that you no longer use, and have their value donated directly back to a charity, just by dropping them into a Donation Box app on your phone! And while perhaps this is not quite feasible, it’s a very cool concept which shows our next gen of creatives thinking big! Nice work Philip Hovensjö, Max Pilwat, Andy Schwitter and Westley Taylor.

Always encouraging to see the next generation thinking of ways to turn disposable consumerism into something positive. An idea like this might not be sustainable, but it’s just one corporate sponsor away from reality.

You know what I think ? I think beyond this creative concept there is a strategy.
In this case Apple will track what are the applications that are not much in use , and they will implement additional requirements/ or specific terms for every app developer. Like that they will have better products to sale and share.

Any app bought through the Apple store is split 30 – 70(Apple/Developer) on purchase. To say that you don’t use an app anymore and want some of that money to go to a charity is not feasible because:

1) It requires Apple to track millions of its devices for deleted apps, which is tedious and not worth the effort
2) Why would Apple share profits it has already earned after sales?
3) How will the money be donated after the Apple/Developer split? Does Apple give more or the developer give more? Developers need to earn a living too!

A better idea would be for the deleted apps to go to a ‘recycled apps’ store. Purchases from that store will go to Salvation Army.