Shocking 1980s Joe Montana car commercial (NSFW!)

I was making my weekly YouTube search for new Paul from the Diamond Center videos, when I ran into this absolute gem of a car commercial featuring Joe Montana and longtime KGO personality Jim Dunbar. It was posted on YouTube by Peter DeCristofaro, who apparently has a pipeline into local commercial blooper reels — Peter also brought us this off-color Ed Barbara “Furniture USA” spot.

Watch this now. It’s definitely Not Safe for Work, based solely on one word at approximately the 1:05 mark. I refuse to give anything else away, except you need to view the whole video from beginning to end (it features two similar commercials back to back) in real time to get the full experience. Go to it. I’ll offer my thoughts below …

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… This commercial was shot less than a year after the 49ers first Super Bowl, when Montana was still in his mid-20s. He seems like such a kid here — especially when Dunbar drops the “@#$% you, Joe” on him. (As for Dunbar, he just adds to the legend with that line.)

I’m not surprised that this type of thing happened. These commercials were recorded on the kind of tape that didn’t play in a VCR or other readily available consumer electronics. There was no Internet, much less a YouTube. There was a bigger chance of this accidentally ending up on the air than getting passed around among football fans.

I’m guessing that Montana won’t find this quite as funny in 2011. He’s older now, and has recent jobs trying to sell avocados and Sketchers. I hope I’m wrong. This video didn’t make me quite as happy as Montana-to-Clark in 1982, but it definitely improved my day.

PETER HARTLAUB is the pop culture critic at the San Francisco Chronicle and founder of this parenting blog, which admittedly sometimes often has nothing to do with parenting. Follow him on Twitter at www.twitter.com/peterhartlaub. Our Facebook page is here. Your questions answered on VYou at www.vyou.com/peterhartlaub.