It is reducing the number of separate divisions by combining three of its businesses in Norfolk, Suffolk, Hertfordshire & Cambridgeshire in a single division, Archant Anglia, led by Johnny Hustler, currently managing director of Archant Lifestyle.

The group's London newspaper and magazine businesses will be combined into a single Archant London entity headed by Enzo Testa, who already runs the London newspaper business.

And Archant Lifestyle will be merged with Archant South West and Archant KOS Media under Miller Hogg.

Archant's chief executive, Adrian Jeakings, said: "We are living through a time of unprecedented change and increasing competition in the media industry.

"Our future growth depends on our ability to respond rapidly and cost-effectively to our customers' evolving needs. These structural changes will help us do this better and faster."