As your business grows you might consider outsourcing social media management to save yourself some time. It is imperative you practice safe sharing when it comes to your social media profiles. Giving your password to a virtual assistant can backfire on some networks, and if everyone is logging into [...]

When was the last time you cleaned out your social media profiles? It's something you should consider doing if you've been on a network for a few years, and probably should make a reminder to do on at least an annual basis. Spring cleaning your social media profiles can [...]

Social media is an effective, low-cost and low barrier marketing tactic. Perhaps because the barrier to entry is so low, the risk is quite high. As a social media consultant I firmly believe the benefits of social media marketing outweigh the risks. Here are a few of my best [...]