Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences....

The 20-Person List Contains Only 2 Athletes, both of the Richest Golfers in the World
Forbes recently came out with its "Richest Celebrities 2016" list, and two golfers made the cut. These are people who got rich off their fame and does not consider the ones...

The election is over. President-elect Donald Trump is acting swiftly to build a new administration that may breathe new life into the American economy. Love him or hate him, there is much to say about Donald Trump. He is the first person without military or...

We at Private Club Marketing had the opportunity to have a discussion with Ricky Potts, a content specialist, golfer, craft beer and EDM enthusiast. As Troon Enterprises’ digital communications manager, he imparts valuable insight into how the two worlds of social media and club lifestyle intersect:

David Woods has been a member of the PGA of America since 1999, and he is a former member of the Canadian PGA. He has been the Director of Golf at The Vintage Club for the past eight years, and before his current position, he was the Director of Golf at Indian Ridge Country Club in Palm Desert, CA. He was named “Merchandiser of the Year” by the Desert Chapter PGA in 2004 and 2011, as well as “Teacher of the Year” in 2005-06. He is the former coach of Masters champion, Mike Weir. In 2014 he was named to Palm Springs Life Magazine’s list of “Top 40 under 40” influencers in the Coachella Valley.

Kathy Sanders has been named Vice President of Sales at Private Club Marketing, Inc. Bringing 30 years of experience and extensive knowledge of the private club and hospitality industry, Sanders joins Private Club Marketing, Inc. from The City Club of San Francisco.
Sanders previously held the...

The Luxury Marketing Council is an organization of luxury purveyors – CEOs, directors of marketing, general managers and other top executives. The Council serves as a catalyst in bringing together the smartest most imaginative marketers of luxury products and services to explore best practices, share intelligence on customers and stay on the leading edge of market trends. The Council facilitates innovative marketing alliances and partnerships, where its members can cultivate referrals from best customers – the 10.1 million individuals globally with liquid portfolios of $1,000,000 or more.

Al Castro, Rancho Santa Fe Golf Club’s General Manager, appeared before the RSF Association Board on May 2 to request an additional 10 memberships for the Junior Executive membership category, once the club fills its first 10 memberships – and it’s filling quickly!

The British American Business Council (BABC), Orange County has added Zack Bates, CEO of Private Club Marketing, Inc., to its executive board of directors.

The BABC is the largest transatlantic business network, with 22 chapters — and 2,500 member companies, including many of the world’s largest multinationals — based in major business centers throughout North America and the United Kingdom.