Circular of the Week

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This week, Westminster, Mass.-based Aubuchon Hardware gets nautical with its “Set Sail for Fall Savings” sale. The maritime play on words aside, the eight-page circular features deals on wood pellets, thermostats and various stoves for managing the temperature in New England homes. Also prominent are chainsaws, rakes and pruning sheers for the falling foliage.

Snowblowers are a high-ticket item anywhere, but in New England they're also in high demand, thanks to the kind of snow accumulation that would shock many Americans. Conveniently placed on page eight, right next to a $750 snow blower, the circular points its customers to simple terms: 10% down, no service charge and nine months to pay it off.