Criteo

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various sites, after you had looked at a product page for red sneakers at one retailer’s site. In August, Criteo announced its Commerce Marketing Ecosystem, a network of…

…for almost all of that growth, and when other big names like Amazon, Snapchat and a couple of other big public high-fliers like The Trade Desk and Criteo are taken into consideration, many players in the industry appear to have shrunk from 2015 to 2016. Why did the big players grow and the smaller…

…developed header bidding. But, it turns out, Prebid.js is not the dominant solution among the Alexa 1,000. Criteo, Amazon Instead, the most popular solution is provided by retargeting firm Criteo, supplying 42.1 percent of the header bidding-using sites in the Alexa 1,000. Second most popular:…

…the year. Singhal told us that the company doesn’t expect material impact from Apple’s Intelligent Tracking Prevention — unlike companies like Criteo — due to the fact that it focuses on in-app advertising rather than mobile web. With Google having faced significant backlash over brand safety…

…you own into one group, Criteo can then link them via a shared email address to a profile in a client company’s customer relationship management (CRM) system, thus revealing that these devices are owned by this customer or would-be customer of the brand. Both Criteo’s Wyatt and Drawbridge’s Murphy…

Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with 16,000 customers and thousands of publishers across the globe to deliver…

…platform Criteo. AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases. If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike and leave the site without buying, Criteo will…

…And more hardware news from Google, during its big event today. Criteo set to acquire HookLogic Oct 4, 2016 by Ginny Marvin HookLogic’s solution that powers search ads on retail and travel sites will continue to operate, says Criteo. Google seeks to humanize its brand with new “Google Assistant”…

…function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out. CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer Aug 8, 2018 by Barry Levine Since it tracks offline purchases as well as online activity, the…

…players that rely on third-party cookies to track and place advertisements. Criteo said during its earnings call that the feature negatively affected its third-quarter revenue by less than $1 million. In Q4, Criteo expects the feature to have a significant negative impact of 8 to 10 percent,…