Metadata Services for Publishers

Desciption of OCLC's Metadata Service offering for publisher, where we will enrich their title metadata by mining data contained in WorldCat database and output an enriched ONIX file for use in supply chain.

Good afternoon. Thank you for attending our webinar, “The Metadata is the Message”Before we start I would like to talk to you about OCLC Metadata Services for Publishers.

With the growth of web-based discovery and ordering and the explosion of e-content, good metadata is the single most important tool in exposure and end-user discovery of published content for both the publisher supply chain and for libraries.Metadata can also play a key role in business intelligence and analysis leading to sound business decisions.

If you are unfamiliar with OCLC, we are dedicated to the public purposes of furthering access to the world’s information and reducing information costs, OCLC is the largest library services and research enterprise in the world. OCLC helps more than 72,000 libraries serve millions of users in more than 112 countries and territories. For more than 40 years, OCLC and the participating libraries have worked together to build WorldCat to become the largest database of bibliographic information in the world.

The WorldCat database contains over 178 million bibliographic records that represent more than 1 billion items held by participating institutions. Works represented span thousands of years and nearly every form of human expression in multiple physical and electronic formats. WorldCat includes records for books, videos, serial publications, recorded books and music, electronic books, sheet music, genealogical references, cultural artifacts, digital objects, websites and much more.

An important focus of OCLC research and development over the past few years has been to break down silos and increase interoperability between publisher and library metadata, allowing both communities to fully leverage the rich stores of metadata created by libraries and publishers.

Here is a graphic of that process. A more detailed graphic is available for anyone interested

Here is a brief example of publisher metadata.An here is that example after mining WorldCat data. (click to next slide)

We have added the following:An authority controlled version of the main contributor name, including birth date. In discovery this helps to distinguish an author from others who might have the same name.An additional authority-controlled contributor .OCLC record number which may be used by the publisher in print or web-based catalogs or other marketing materials, to direct libraries to the corresponding OCLC MARC record. LCCN as an additional numerical identifier.Authority controlled series name.Library of Congress and Dewey classification numbers – these are of great value for the library marketThe Dewey classification number was used to map to a BISAC subject code.Library of Congress subject headings as were subjects in French and Spanish. All data is delivered in correct ONIX tags using ONIX code lists.

Partnering with OCLC can increase the visibility of your content, enhance the depth and quality of your metadata, reduce the cost of metadata creation, help you sell more content. The rich bibliographic data contained in WorldCat places OCLC in a unique position to maximize synergies between library and publisher metadata.

OCLC partners with key search engines such as Google, Google Books, Yahoo! Search and Windows Live Search—which index WorldCat data for popular and unique works— allow further exposure of publisher content. Plug-ins for browser toolbars and Facebook pages and blogs are available on request.

For example, Google harvests WorldCat to build links back to worldcat.org for it’s “Find in a library” feature.CLICK: When a user clicks the option they are brought to that record in worldcat. WorldCat figures out their likely zip code and automatically shows libraries closest to them which have the item. But even more, it gives them options to click through to the library and see availability of the item, map directions to the library, view other library information, chat with a librarian if that is enable and add the library as a favorite for future searching.

You can use your mobile phone to find materials in libraries near you! Go to your mobile phone&apos;s Web browser and type in www.worldcat.org/m/ to install WorldCat Mobile.