Mark Lawrence is the co-founder of SpotHero, a website that enables you to reserve parking spots ahead of time in cities like Chicago. If you’re ever driven around Wrigley Field trying to find a spot before the Cubs game, or arrived 30 minutes before your meeting in downtown Chicago because it takes that long to find parking, you appreciate a site like SpotHero.

In this interview, Mark and I discuss how SpotHero was created, and how best to approach building a website idea when neither you or your co-founder are technical people.

(Mark and I recently realized we both went to Bradley University at the same time).