Last week City Council approved the most generous film incentives in Texas to help draw more production here. San Antonio has already enjoyed roughly $50 million in economic impact from film in the past three years.

Wellberg convinced local radio deejay, Billy Madison, to go from behind the mike to in front of the camera to star in the film.

Madison said “Dead Awake” will be a magnet for San Antonio as a movie market, especially with the film’s A-list writer.

“Obviously the writer who created “Final Destination” is an A-list Hollywood writer,” said Madison. “I think the success of this movie will bring other actors and movie makers to want to film here.”

If you can't make it this weekend to the premiere, Wellberg said “Dead Awake” is expected to come to a theater near you sometime in 2017.