Cloud service provider Interactive Intelligence Group, has unveiled its new customer engagement cloud service, dubbed PureCloud Engage, for businesses in the Middle East.

PureCloud Engageis architected as a set of stateless, independently load-balanced microservices running atop the scalable Amazon Web Services cloud. This architecture was designed to achieve new levels of reliability, security and scalability. It also gives businesses immediate and continuous delivery of the applications.

"Our goal is to help our customers turn routine customer service into a competitive advantage through customer engagement, collaboration and communication," said Shaheen Haque, territory manager, Middle East & Turkey at Interactive Intelligence.

"Each and every service in our new PureCloud platform leverages the power of the first cloud platform to use micro-service architecture built on top of scalable AWS (Amazon Web Services) infrastructure, providing our customers with amazing resilience, 99.999 uptime and unparalleled feature choices that can be tailored to their particular needs."