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How to Become a Brand Ambassador

Approaching a brand and asking for a position can easily be a flop if it is not done the right way. Yes, there is a right and wrong way to do this. Brands receive dozens of messages every day that look exactly the same. What are you going to do to not only stand out but successfully get what you want? Here are some tips.

1. DO NOT message the brand with a standard message

e.g. “Hello! My name is ______, founder of the blog _______. I saw your brand and I am absolutely in love with your swimsuits! I would love to be a brand ambassador”

“How do I become a brand ambassador”

“What do I have to do to become a brand ambassador”

“I am seriously obsessed with your brand and I want to help you guys promote! I am going on a trip to _____ and I will be taking photos there”

I wish I could go back and count how many messages I’ve received that are almost exact duplicates of these. Businesses, especially small businesses, are not going to be too convinced that you actually care about the brand.

2. DO stand out with your introduction

I highly suggest purchasing from the brand before even asking to be a brand ambassador. How could you truly love their products if you haven’t bought any before? If you love the brand so much, why have you not bought anything?

Becoming a customer before a brand ambassador can provide a lot of benefits. Not only can you truly decide if you like the product, but brands will almost ALWAYS respond to you since customer service comes into play.

I received a message today that really stood out to me:

“What are you looking for in hiring a brand ambassador?”

I already know I am going to accept her if she chooses to apply, and I don’t even have to look at her profile to know I want her on board. She is asking about the job at hand, whereas others seem to think they can design the program all themselves and decide their level of commitment. This girl wants to know exactly what it takes and how she will be helping.

9 times out of 10 though, one false word in the message can result in you being declined from the program.The most effective way to stand out as a potential candidate is to become a customer first.

3. DO engage with the brand’s social media

I am not usually one to just give away free stuff in general since nothing in life is truly free. At the same time, I try to be as generous as possible where praise is deserved, and even just when I simply appreciate someone. I once had a blogger who followed @thebrightestcolor and never once messaged me for months. However, she consistently liked and commented on all my posts, and always had great things to say about The Brightest Color. I was the one who reached out to her and asked her if she would like to be a brand ambassador. From there, I sent her some free product and she has continued to engage consistently.

If it takes months, that’s fine. She proved her commitment to the brand as well as her genuine interest, and she was rewarded for it.

4. DO keep it professional

You’ve heard it before. What you put out on social media is for everyone to see and your employers will see it and blah blah blah. Guess what though? It’s true. Post whatever you want, but if your style is not in line with the brand, do not be surprised if you are declined. Similarly, do not represent a brand that clearly is not for you. If you have a grunge, dark and depressing Instagram full of quotes about heartbreak, don’t try to message a brand like Lolli Swim or Sand Cloud.

If you curse in your posts, only apply to edgy brands or brands that do the same, like Dolls Kill for example. Don’t post sexual references and then apply for a brand clearly focused on fun summer times and beach vibes.

I am all for expressing yourself, but make sure that the way you choose to represent yourself is similar to the way the brand represents themselves.

Finally, go through the proper spelling and grammar check, making sure you are reaching out to the brand in the same language as they write their posts in or for the country they are based.

These are some of the basics that can help propel you into approaching brands in the right way. If you truly do care about the brand, focus less on the potential perks of being a brand ambassador, and focus more on what you can give. This attitude will always be met with reciprocation, whether from the brand or even just from karma.