4 Tips to Establish Credibility for Your Small Business

If you own a small business, you know that it’s important to establish credibility in the eyes of your potential customers. They need to see that you’re a genuine business, that you’re a knowledgeable industry leader, and that you take pride in your work.

But how do you demonstrate these things? How do you establish credibility for your small business?

Fortunately you’ve got a great tool at your disposal: the Internet. Today’s consumers are researching and interacting with companies when they need a product or service, and how you represent your brand online will have a huge effect on how you are perceived by your target market.

Establish credibility for your small business online with these 4 tips:

1. Make sure you have a website- and that it’s visually appealing!

According to a Stanford University study, the average consumer measures the credibility of a website by the overall appeal of its visual design! Pay special attention to layout and typography, as well as the use of graphics, effects, and colour.

If you aren’t showing up in an online search for the product of service you provide, how are your potential customers supposed to know you exist, let alone that you’re a credible business? Check out our SEO tips for help!

3. Showcase customer testimonials

Customer testimonials are a great tool to establish trust. Consider including some on your website. Tip: take advantage of video and showcase some testimonial flicks.

4. Get social!

Getting active on social media is a fantastic way to create a positive brand image, and to interact with your market. If your potential customers can see that you’re popular on Facebook, chances are they’ll think you’re a credible small business.

In today’s digital age, online presence is an extremely important part of building a public image for your company, and getting more customers too! To read more about how digital marketing can help your business grow, download our ebook!