Juicy Fruit®

A Sweet Piece of FunTM

Juicy Fruit® gum offers a fun experience for the whole family! Its original, one-of-a-kind flavor is a top-selling item for the last 100 years! And, your favorite gum now comes in the Starburst® flavors you love -- Cherry and Strawberry! Juicy Fruit® is also available in these FUN forms -- as Juicy Fruit® Fruity Chews, a new sugarfree soft chew gum and Juicy Fruit® Bubble Gum, providing a FUN bubble blowing experience for all. For more FUN facts, visit juicyfruit.com.

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History

1893 Juicy Fruit® gum was introduced. The oldest brand in the Wrigley family, Juicy Fruit® was launched just a few months ahead of Wrigley's Spearmint® gum.

1944 During World War II, company president Philip Wrigley led an unusual move to support U.S. troops and protect the reputation of the company's brands. Because of wartime rationing, Wrigley could not make enough top-quality gum for everyone. So rather than compromise the high quality that

people expected, the company took Wrigley's Spearmint, Doublemint® and Juicy Fruit® gum off the civilian market and dedicated the entire output of these brands to the U.S. Armed Forces. Juicy Fruit® was reintroduced in 1946, and quickly regained, then exceeded, its pre-war popularity.

1974 Juicy Fruit® gum helped to launch the use of UPC codes as the first product to be scanned with a laser scanner. The milestone took place at a Marsh Supermarket in Troy, Ohio, where a 10-pack of Wrigley's Juicy Fruit® was run through a hand-made laser scanner.