Engaging Audiences for Better Healthcare

October 20, 2017 | Articles

Craig Strydom

Creative Director of Brand

On Tuesday October 17, at the Acquia Engage conference in Boston MA, Acquia announced the winners of the 2017 Acquia Engage Awards Program. Taking the top spot in the healthcare category – from a field of over 200 nominations across seventeen categories – was the Blue Water-designed and developed website for The Association for Accessible Medicines (AMM). Chosen for its demonstrated level of advanced visual design, functionality, integration and overall experience, the AAM website lived up to the ‘accessible’ part of its name, and more.

Association for Accessible Medicines(AMM), formerly the Generic Pharmaceutical Association, works to improve access to safe, quality, and effective medicine for all, particularly in the areas of generics and biosimilars. “Reaching audiences in a way that is simple, easy and relatable was the motivation behind the colorful, modern design of the website,” said Jen Koscielniak, Creative Director of the DC-based ‘experience agency’ Blue Water. “Shifting the focus of the messaging from the drugs themselves to the people who benefit from the availability of accessible meds, was a strategic move,” she added, “and an effort to make the site more relatable to all AAM audiences.” A little-known fact is that generics make up 89% of prescriptions dispensed, but only account for 26% of total drug costs.

“Winning sites set themselves apart in how they grabbed our attention and made us want to learn more,” said CMSWire’s Dom Nicastro, one of the award program jurors. “The first thing I looked for were search and commerce capabilities. It’s a Google and Amazon world that we live in. No one comes to a website just for a pretty design, and no one remembers a red call-to-action button versus a blue one. Sites that deliver excellent search and easy transactional experiences won for me.”

But it was Joe Wykes, senior vice president of global channels and commerce at Acquia, who said it best, “Digital drives the customer experience. A great experience can win loyalty; a misfire can result in lost opportunity and revenue. The Acquia Engage Awards are a showcase of how intuitive UX, great design, and personalized content come together to deliver a winning experience. We congratulate this year’s finalists and winners. This was by far the most competitive award program to date, and we’re proud to celebrate the collective results of your work.”

Acquia is a cloud platform that provides data-driven journey technology enabling brands to build, manage and activate digital experiences at scale. With a tagline that underscores its mission,Think Ahead, Acquia liberates its customers by giving them the freedom to build tomorrow on their terms. “Blue Water is in good company among the seventeen winning digital properties,” said Blue Water CEO, Curt Schwab, “not to mention the thousands of brands who rely on Acquia’s digital factory to power customer experiences at every channel and touchpoint.”

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