The LETU Brand Elements

About the Five Brand Elements

The LETU brand is historical in the ways in which we've lived out these truths in our past. It is aspirational in the ways in which we desire to prove them moving forward and incorporate new vision into the truths of who we are. These five broad, fundamental beliefs are the foundational truths of who we are as an institution. Each one on its own makes us unique from other colleges. Together, they make LeTourneau University undeniably one-of-a-kind.

Ingenuity / invention (innovational)

Historical: In addition to faith, ingenuity defined R.G. LeTourneau. He was a problem solver. He challenged the rules of conventional engineering. He never saw a mountain too big that he couldn't make a machine to conquer it.

Aspirational: Our students possess the unique and wonderful blend of creativity and analytical thinking that are the core ingredients of innovation and ingenuity. LETU is the premiere institution for ingenious students and innovative learning.