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Mr Young said campaigns such as Dry January offered a great platform to highlight alcohol consumption and lifestyle choice.

However, he warned even casual drinking for some people could end up becoming a serious risk to health.

"We agree that Dry January is a good opportunity for people to really take stock of their drinking," said Mr Young.

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"Figures from Public Health England show that 24 per cent of adults drink above the guidelines - that’s almost 67,000 people living in the East Riding of Yorkshire who are drinking to the point it is risky for their health.

"Due to the casual approach to drinking in the UK, it is easy for a problem to sneak up and before you know it you’re putting your health at risk. It’s not just the drinker that’s affected but their friends and family can be affected too."

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