6 IL LOGO DOVE VIVE LA NAUTICA. THE LOGO WHERE THE SEA COMES TO LIFE. Innovativo, dinamico e internazionale. Il più grande Salone del Mediterraneo si presenta con una nuova brand identity aprendo, così, nuovi linguaggi di comunicazione che rafforzano il ruolo del Salone come importante vetrina del Made in Italy. Innovative, dynamic and international. The largest Boat Show in the Mediterranean is back with a new brand identity, opening up new languages of communication that strengthen the role of the show as an important showcase for Italian industry. PROGRESS

12 UN SALONE CHE GONFIA ANCORA DI PIÙ LA VELA. A SHOW BLOWING EVEN MORE WIND INTO THE SAILS. Anche quest anno nel cuore del Salone ci sarà la vela, un settore in forte espansione che segna un ritorno ai valori del passato: la passione e il rispetto per il mare. L intera area vela sarà potenziata con: Potenziamento della categoria Vela Sportiva Nuovo layout della banchina Area esclusiva per i Catamarani Tappa dell European Yacht of the Year Sailing will be again this year the heart of the show, a fast-growing sector that marks a return to the values of the past: passion and respect for the sea. The entire sailing area will be enhanced with: Strengthening of the Sailing Sports category New layout of the docks Exclusive area for catamarans European Yacht of the Year stage WIND

16 PIÙ POTENZA ALL ENTROBORDO. MORE POWER TO MOTORBOATS. Quando la potenza è nascosta dall eleganza, si ha a che fare con i gioielli del mare: motor boat e powerboat. Il settore sarà valorizzato con nuovi pontili per facilitare la visita e godrà inoltre di accordi con la stampa internazionale per la comunicazione dei nuovi prodotti. Motorboats and powerboats are the jewels of the sea, whose power is hidden underneath their elegance. This sector will be enhanced with new docks to make visiting easier and will also benefit from an agreement with the international press for the communication of new products. POWER

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18 TECH TRADE: ROTTA VERSO NUOVI MERCATI. TECH TRADE: EN ROUTE TO NEW MARKETS. La missione Incoming torna anche quest anno dopo il grande successo di partecipazione del 2014, quando le delegazioni di 30 paesi hanno incontrato gli espositori aderenti, permettendo loro di aprirsi la via a esportazioni in nuovi mercati. Nel 2015, con la stessa formula, si aggiungono un progetto Incoming Area Tecnica e Uffici Acquisti Builder mondo. Una grande opportunità anche per il settore Accessori e Componenti che verrà completata con la nuova area dedicata ai progettisti italiani e internazionali. The Incoming mission of international buyers returns again this year after the great success of participation in 2014, when the delegates of 30 countries met with participating exhibitors, allowing them to open the doors to new markets. In 2015, with the same formula, a new project is being added with a Technician Delegation and worldwide Builder Purchasing Offices. This is also a great opportunity for the Accessories and Components sector that will be completed with a new area dedicated to Italian and International designers. INTERNATIONAL

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20 TURISMO NAUTICO. CHARTER AND TOURISM. Per rilanciare il turismo nautico in un territorio dalle infinite potenzialità, il Salone Nautico aumenta l area espositiva a disposizione di marine, tour operator e associazioni di categoria, per rappresentare l hub del Mediterraneo in tutte le sue componenti e mete. To improve nautical tourism in a country with unlimited potential, the Boat Show is increasing its exhibition area which is available to marinas, tour operators and organisations in this category, to represent the Mediterranean hub in all its components and destinations. DISCOVER ITALY

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22 PESCA SPORTIVA. GAME FISHING. Gli amanti della pesca sportiva si sfideranno nel primo Torneo Big Game sulle acque del Mar Ligure. Per i partecipanti si presenta l occasione di salire a bordo di affascinanti fishing boat e misurare le proprie abilità con attrezzature all avanguardia. Game fishing enthusiats will face in the first Big Game Tournament on the waters of the Ligurian Sea. For the participants, this is an opportunity to board charming fishing boats and measure their own skills with cutting-edge equipment. ADRENALIN

34 UNA CAMPAGNA MONDIALE. A GLOBAL CAMPAIGN. Il Salone Nautico continua il profondo lavoro con i giornalisti esteri, al fine di generare interesse a livello mondiale sul 55 o appuntamento. Questa importante collaborazione sarà anticipata da una grande campagna di comunicazione internazionale e nazionale, che comunicherà l evento su diversi media, rivolti a un pubblico di settore e generalista. Copertura totale anche online con campagne digital su siti specializzati e social network. Quest ultimi amplieranno la copertura mediatica raccontando in diretta ciò che accade al Salone. The Boat Show is carrying on strongly working with foreign journalists, in order to generate a worldwide interest to the 55 th edition. This important collaboration will be preceded by a large international and national advertising campaign that will communicate the event through various media, targeting industry and general audiences. There will also be total online coverage with digital campaigns on specialised websites and social networks. These will expand the media coverage with direct posts on what is taking place at the show. WORLD COVERAGE

42 IL TEAM SALONE. THE SHOW TEAM. Particolare attenzione sarà dedicata ai più giovani. Per loro è stato creato uno special team chiamato Team Salone, un gruppo di ambasciatori del mare e dello sport con il compito di diffondere la cultura del mare. Parallelamente, in sinergia con la FIV, verranno ampliate le attività Navigar m è dolce destinate ai più piccoli. Particular attention will be dedicated to the youngsters. For them, a special team has been created called Show Team, a group of ambassadors of the water sports that will have the task of spreading the culture of the sea. At the same time, in synergy with FIV, the Italian Sailing Federation, the I Love Sailing activities will be expanded, a program to approach children to sailing. YOUTH

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