In fact, marketers rank artificial intelligence and machine learning as the #2 single most effective digital marketing activity that will make the largest commercial impact in 2018 for their business (or their clients)2.

But just how is it that AI and machine learning will make such a major impact to your day-to-day?

Here are 2 big things to expect:

60% of marketerssay AI will improve media targeting and personalization, to the tune of having a “substantial or transformational” impact on media buying3. Basically, AI will change programmatic media buying as we know it today.

79% of marketersclaim AI will allow them to become more strategic. Now that AI can automate time-invasive advertising workflows, like data integrations and algorithmic optimizations, marketers expect to save a lot of time, and use their new-found hours towards improving business and marketing strategy4.

We at Magnetic completely agree. Not only will AI and machine learning improve the efficacy and efficiency of your media buys, but it’ll save you a lot of time along the way.