The Stanley Parable launched late last week, but has already managed to surpass the 100,000 sales mark.

“This is a lot more than we were expecting, and the shock of a successful launch may have been one of its biggest challenges. Some of the repercussions of this success is affected by business decisions we made 18-24 months ago, long before we ever thought this was going to make any real money,” the development team wrote.

The developer puts the game’s success down to the creation of interesting trailers and a customized demo–which has been downloaded over 200,000 times. Creator Davey Wreden also confirmed to Game Informer that The Stanley Parable is currently in development for Mac.

Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.