In a report published Friday, Baird Equity Research analyst Jeffrey P. Meuler upgraded the rating on Equifax (NYSE: EFX) from Neutral to Outperform, and raised the price target from $66.00 to $74.00.

In the report, Baird Equity Research noted, “Core (ex.-mortgage) organic growth accelerated to an impressive 9% which we view as strong growth against the current macro backdrop, and EFX's mortgage business has been materially outperforming in a very challenging market. EFX has been repositioned to include more proprietary data assets that can be cross-monetized, and appears to be executing at a high level. While the company still needs to work through mortgage market headwinds, we believe valuation is attractive; upgrading to Outperform.”