In its efforts to ruin every social network it can get its hands on (or influence), Facebook is preparing to turn on a newsfeed algorithm for Instagram, which it bought for $1 billion a few years ago. This has led to an avalanche of Instagram posts from businesses, brands, and people who want you to turn on notifications so you will continue to see their images.

Why is Facebook doing this? As they said of their own site, most people have so many friends and so many brands they’ve followed that Facebook will now use the mind-reading software they’ve apparently invented to only show you what you really want to see. Because, if I was tired of seeing something, I couldn’t just unfollow the account I was tired of seeing. Thanks, Facebook, for treating us like incompetent boobs.