In order to achieve greater coverage from the ads, the advertisers should
know the secrets of writing a Google and Yahoo ads.

How should you write an ad line that would make the visitors click on your
ad? You should also know how not to draw undue attention from the not so
prospective clients.

Writing ads is an art, the better you are at it, the more you will gain.

Here are few ways to write an effective Google and Yahoo ad.

• The use of language is probably the most crucial factor that should be
kept in mind while writing a Google and Yahoo ad. Even though the ads would be
written in English, each country speaks or understands English a bit
differently. The advertisers are advised to use language that is prevalent in
those areas where the ads are targeted.
• Pay per click ads should be always having an ad line that might trigger a
certain level of interest in the minds of the surfers. The ads should be
creative enough and different from others to stand any chance of being effective.
• The headline of your Google and Yahoo ad is perhaps the most crucial step
you need to consider before you complete the ad. The headline of your ad should
be such that surfers would be drawn to peek through the contents of your ad.
• Your Google and Yahoo ads should be always having a performing phrase.
Stagnant noun sentences in ad lines do not attract much attention. Use ad lines
that people would be easily associating themselves with your Google and Yahoo
ads and click on them.

• Keyword forms the basis of any Google and Yahoo ads. Your ads should be
keyword targeted. The use of keywords would be eventually deciding as to what
you want out of your ads. For instance, sports equipment Google and Yahoo ads
should have related terms of sports such as soccer, football, gear, etc. Likewise,
each ad should be unambiguous and focus on the keywords from the related
industry.

It’s essential to follow the above stated steps with all your attention and
make your Google and Yahoo ad bring traffic at your door step.

2 comments:

Hi Jena, It's a long time since we had a chat last time around. Thanks for the comments and I want to inform you That I received my payment from Helium, which included $40 for being second on the writing contest.