SAEN launches TV Ads targeting UC Primate Experiments

On April 21st, 2009, SAEN announced the airing of a new cutting-edge
TV commercial during dramatic news conferences in both San Francisco and
Davis, CA. The paid TV spot aired in primetime on CNN, Animal Planet,
CNN Headline News, and Fox News in Berkeley, Davis, San Francisco, and
Los Angeles areas. By interspersing dramatic text with shocking photos,
this ground-breaking TV spot educates viewers about the reality of
animal experimentation. This commercial ran for a week in major
California cities reaching hundreds of thousands of people. Media
interest in the commercial was substantial, with the ad even generating
an editorial in The Aggie, the newspaper of the University of
California, Davis.

The editorial stated that the SAEN commercial represented ďa tremendous
step forward.Ē The editorial goes on to say that ďBy simply airing a
commercial, SAEN . . . has elevated animal rights groups as a whole and
taken a step toward being taken more seriously.Ē