More than 2 million Britons cycle every day, and about 6.6 million ride at least once a month. For most of these people, the cycling infrastructure will be poor and they will be on the road mixing with traffic in all its forms where close passes will sadly be the norm.

While close passes are a problem for experienced cyclists, it’s those who are just starting to cycle or prefer to cycle at a more sedate pace who are the most frequent victims of this antisocial driving behaviour.

According to Aldred’s report, people who maintained an average of under 8mph reported three times as many near misses per mile than those with an average of over 12mph. Her findings suggested close passes are particularly a problem for women, who on average cycle more slowly than men, and experience a 50% higher rate of near misses than men.

Until there is widespread Dutch-standard cycle-friendly infrastructure, it’s clear that if we want our roads to be safer for our most vulnerable road users, driver behaviour will have to change.

Government-led road safety campaigns such as Think! won’t address close passes despite requests from organisations such as Cycling UK. The reasoning is straight out of Catch-22: Think! campaigns are dictated by collision statistics, but if there’s been a collision then it’s no longer a close pass.

Last September, West Midlands police began sending plain-clothed officers on bikes to educate drivers who overtook cyclists too closely. Offenders were pulled over and officers explained what they had done wrong with the help of a mat showing how much distance to leave when passing. The worst cases were reported for careless driving.

Cyclists who prefer to cycle at a more sedate pace are the most frequent victims of antisocial driving behaviour. Photograph: format4/Alamy

At the heart of this campaign was the drive to educate drivers, rather than prosecute. The Highway Code is vague on the issue, with Rule 163 telling drivers to “give motorcyclists, cyclists and horse riders at least as much room as you would when overtaking a car” and Rule 212 saying to “… give them [cyclists] plenty of room”. Only 2% of all journeys in the UK are by bike, so most drivers lack the experience of what it’s like to ride a bike and what “plenty of room” might mean.

At Cycling UK we’re keen to see similar road safety campaigns rolled out across the country, and there’s a simple way we can help.

By buying these close-pass mats in bulk, we can cut costs considerably from the £800 cost of the original mat. We can ensure all forces across England, Wales, Scotland and Northern Ireland have the opportunity to roll out the mat and begin addressing this illegal and threatening driving behaviour.