By focusing on selling Nicklaus golf balls through the Internet at a recommended price instead of a fixed price, Jack is able to make the game more accessible and also give back. Now, golfers around the world who would not have been able to afford the best quality golf balls will be able to get them at a greatly reduced price, and those who could afford them before will be able to include a donation to help sick children and still pay the same amount for a better golf ball. In stores, the balls will never be sold below the recommended price and will include a donation to the Foundation.