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No-nonsense audience analysis for a leading small venue

Alnwick Playhouse

This small venue in the northernmost part of England had a new box office system, but had never undertaken any analysis on their audience behaviour.

We helped them to run a series of reports themselves, delving slowly into their data to understand and paint a picture of audiences over the past 3 years. With our help they have devised a template for updating this annually, and using it to inform their strategic decision-making.

Indigo are fantastic to work with: they have greatly assisted us to have a better understanding of the data that we hold and how to analyse it to push forward audience development. Indigo are very helpful and supportive and go about their business in a logical no-nonsense way that has worked really well for us.