MAT MARTIN | The Flux Presents – Branding

Client: The Flux Presents

Brief: Logo, type and colour palette with usage guidelines

A brief for a typographic logo/icon for this music blog, answered with a mirrored form and a central ligature. Initial versions used typefaces which were eventually abandoned in favour of an entirely shape-based approach in Illustrator, allowing for a more exact balance across both horizontal and vertical axes. Selections for colour and type approaches followed from this initial approach and were implemented in the blog theme we built shortly after undertaking this project.