Pure Ambition

Pure Rose grew out of the simple and pure ambition of its founders, Nick and Todor. While Nick wanted to introduce the western world to the Bulgarian Rose, Todor wanted to find a way to put his homeland Bulgaria on the map.

Todor DimitrovNick Punchev

When Nick first started importing and selling rose water a decade ago, he had no idea his dream would blossom to its full potential today. All he knew was that America had never experienced the product that Bulgarians have cherished for centuries. He felt the urge to change that.

When he met Todor, an investor and tech founder, he immediately saw a rosy future ahead. Inspired by Nick's passion and drive, Todor started advising him on how to build his company and connected him with potential investors.

Two True Pioneers And Visionaries

Unfortunately, the American market wasn’t quite ready for the power of rose water, and needed time to fully understand the benefits of the super flower. When funds dwindled and interest remained low, Nick nearly gave up on his dream. In fact, he halted production with his biggest customer at the time, Mother’s Market. Just weeks later, he received a call from their headquarters, asking to put his product back on their shelves after customers complained they missed the beneficial water.

That’s when Nick knew he was onto something big. From that moment forward, he aggressively promoted the product across the LA market, literally pouring samples for curious customers, packaging the product, and self-distributing to select retailers. All the while, he kept dreaming about the day when health-conscious Americans would discover and embrace the Bulgarian Rose.

Eventually Nick’s efforts paid off. He not only pioneered the U.S. market for use of rose nectar, but he garnered the business of leading LA health stores, juice bars, and spas. One by one, his distributors started mixing the rose nectar into a variety of health drinks for their clients.

In the meantime, Todor pursued his vision to put Bulgaria on the map. Inspired by the story-telling capabilities of social media, he saw an opportunity to inspire tourism to unknown destinations like his native Bulgaria. While his social travel media company never quite gained traction he wanted, he remained true to his ambition to raise awareness of his homeland, Bulgaria.

When Nick approached Todor in 2016—more than 10 years after they first met—Todor knew that the resources and the knowledge within his company Vangel Capital could catapult Nick’s venture. Since they both grew up in Bulgaria, they had an overwhelming conviction that the Bulgarian Rose was Mother Nature’s best-kept-secret, and something they should share with the world. With this in mind, they joined forces to develop the potential of the life-giving Bulgarian Rosa Damascena.

Todor not only understood Nick’s vision, but he was able to expand it beyond what Nick ever imagined Pure Rose could become. As true pioneers and visionaries dedicated to their mission, Nick and Todor have been able at last to tell the powerful story of the Bulgarian super flower.

What's Inside

Drink Up

Pure Rose nectar is the ultra-healthy addition to your favorite beverage. Drink it anytime, anywhere. Simply add one tablespoon of Pure Rose to your water or beverage of choice. You can even sprinkle a few drops on salads, cereal, smoothies, or your favorite cocktail or desert.