Tag Archives: SMM

When it comes to building a successful branded social media campaign, there are countless creative strategies and tactics at a brand’s disposal. One strategy becoming more popular (especially with the rise of social media) is the microsite.

A brand’s main website already has a structured navigation, ecommerce actions and basic social needs, and adding an additional component for a campaign or promotion could get complicated and/or make a mess of the site. Enter microsite, stage left.

A microsite is a dedicated site that is used to highlight a brand’s product, a promotion or a campaign. It’s an exclusive place for fans and consumers to engage and interact with unique content: both brand and user-generated.

Microsites are an effective method of enhancing marketing efforts, efficiently targeting additional audiences that companies normally wouldn’t have time to reach using the traditional approach.

A hashtag isn’t just a word, or combination or words- it can be a brand, a passion, a spirit or a joke. However, it is most of all a community in conversation. It’s people coming together to share excitement, pride, gripes, stories and/or loyalty for a common interest.

Why does it matter? Hashtags not only create conversations and community, but they can create context for your brand or product.

As social media continues to exponentially grow, brands are trying to find new ways to set themselves apart and engage with their audiences.

Sourcing user-generated content and fan content is becoming more and more popular as brands are realizing how important consumer engagement is to their economic success. User-generated content demonstrates brand loyalty and also gives other audiences context for the content and, most importantly, the product.

Integrating user-generated content from a campaign back to a brand’s website can not only increase engagement with fans potentially unaware of the campaign or not on social media; but can also extend the mileage of the brand’s hashtag campaign content. Another benefit of bringing the campaign back to a website is that it’s been known to increase time on site exponentially. Continue reading

Today’s society is constantly plugged-in and becoming more selective of how and where their time is spent online. As a result, companies are forced to find new ways to adapt their digital marketing strategies in order to tap into consumers’ attention span and keep them engaged.

One Solution? Gamification.

Gamification is the use of game design techniques, thinking and mechanics to enhance non-game contexts. In short, it’s the process of merging the fun of gaming with the benefits of social media.