comScore

Marketing on Facebook influences consumer behaviour and leads to increased purchases for the brands that leverage the social-networking site, consulting company comScore said in a report released Tuesday

If there's one silver lining which should embolden RIM shareholders, it's that in the face of increased competition from Android and Apple, and without launching a new device for 12 months, RIM was able to avoid a significant drop off in sales

Television ratings giant Nielsen Co. will begin offering a servicce this month to assess the impact of Facebook marketing campaigns in the same way it has long gauged the audience reach of TV ads. The system will measure Facebook ads, and ads elsewhere on the web, using the metric of “gross rating points” (known in […]

Today in technology: RIM reigns supreme on its home turf; the chief executive of video game giant Electronic Arts says traditional console games now account for only 40% of the industry; and Twitter offers some advice on how to keep your account safe.

Combining the user-generated videos of YouTube with Hulu's professional content looks like a good fit for Google Inc. Acquiring Hulu could also improve Google's relationships with content owners and advance its Google TV offering. However, the current environment suggests regulatory issues could pose a problem.

Major social networking websites achieve their most popular month ever, Internet-based voice calling is forecast to be a US$40-billion market by 2015 and the U.S. government prepares a major cyber cutback to cut costs

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