If you are ambitious, highly-motivated, and want to be
a part of an innovative, successful organization with a
bright future, we’d like to meet with you.

To explore how you can reach your full potential and
earn the highest compensation in the industry, please
contact Greg Grdodian directly at 845.201.5312 or
via email at greg.grdodian@reachmarketing.com in
strictest confidence.

Marissa Mayer was named president andCEO of Yahoo. Mayer was previously VP oflocal, maps and location services at Googlewhere she was the company’s first femaleengineer when she joined in 1999.

Rich Harrison has advanced to CEO of SMTPInc., a cloud-based services provider inMassachusetts. Harrison, who joined SMTPin 2010 as president and COO, will replaceformer CEO Semyon Dukach.

Jay Lee was appointed to the newly-estab-lished position of chief strategy officer atAimia, a loyalty management company, forthe U.S. Previously, Lee led new businessdevelopment at American Express OPEN.

Johnny Margues was hired as SVP and ECD
of the New York offices of Jack Morton
Worldwide, a relationship marketing agency.
Margues, who will oversee the creative team,

was previously ECD at Saatchi & Saatchi X.

EXPERTADVICE
Three “must-haves”
when hiring people
or partners

Nancy Harhut, chief creative officer, Wilde Agency

7/17/2012 9:51:55 AM

YOU GET I T. You know you’re operating in a “do more with less”
world. But how do you make sure the people you work with get it,
too? Look for three things in the people you hire—whether you’re
adding staff or selecting your agency partners.

The first? Attitude. You want people who’ll do whatever it takes.
You don’t want to have to ask them to work late, or to come up
with alternate approaches, or to suggest solutions at the same time
they flag problems. You want that to be their natural inclination.
Ask for an example of a time they saw that something needed to
be done and just did it.

The second? Passion. Choose people who honestly love what
they do. When you do, that passion will be just as evident in their
big name, big budget assignments as in their little known, sparsely-funded ones. The scope of the assignment won’t make a difference
to them; doing it well will. And, their passion will be contagious.
Ask for a description of marketing done for a product you’re not
familiar with. Listen for the love.

The third? A sense of humor. Let’s face it. Things don’t always
go according to plan. But someone who accepts, expects, or even
embraces that fact is someone who will recognize the humor in
chaos and curveballs. And that lighter perspective can help diffuse
tense situations, maintain morale, and make your life easier. Not
to mention make you laugh more. And who couldn’t use that? Ask
for an instance where their sense of humor came in handy.

Seek these attributes in your partners and you’ll work with people who get the job done—and enjoy making it happen. n