Digital marketing platforms

Improve your Digital marketing platforms with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

We cover the core digital platforms like desktop, mobile, social and email in our other advice channels. In this section we cover emerging technologies and innovation and video marketing.

Digital marketing platforms quick guide

Digital marketing platforms success factors

It's important to evaluate emerging digital marketing platforms carefully since it's impossible for most companies to invest in everything and use it well for marketing.

So evaluating new platform options is important. Typical issues to review include:

Current and predicted future levels of customer adoption

Competitor use and plans for new platforms

Revenue forecast for each channel based on sales-predictions or ad revenue

How use of new platforms can change brand-perception

Cost of implementation of new platforms and repurposing content for these platforms

Overall cost-benefit

Digital marketing platforms definition

Different people prefer to access digital media differently. Video marketing is the main platform we cover in this channel.

Key techniques for Digital marketing platforms

These are the related techniques which we recommend as important for managing Digital marketing platforms effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: