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id actually be surprised if it was costing them alot. the sites that they advertise are generally small sites and they are untargeted. im sure if they were putting them on larg portals it would be unfeasible for them to acheive the domination that they have.

as a side note, i wouldnt care if they are collecting demographic info, i mean statistics arent going to kill me, especially when you are a 1 in 1 billion.

Originally posted by iTec id actually be surprised if it was costing them alot. the sites that they advertise are generally small sites and they are untargeted.

Is MSNBC a small site? They've had ads blanketing pretty much every large site out there, at one time or another. Definitely not targeted, but then who do you target for a product like that? Judging by their ads, my bet is they're targeting voyeurs!

"A small group of thoughtful people could change the world.
Indeed, it's the only thing that ever has." --Margaret Mead

X 10 advertisements spawn quite frequently on IGN.com, one of the Internet's largest gaming networks. I am skeptical about the whole idea. I mean, advertising is relatively expensive and I don't see how they can generate the funds to be so visible on the Internet -- are miniature cameras really selling that much?

Actually, they make great security cameras, great for web shows, great for video conferencing, etc.

They are solid cameras. We picked them out of the crowd before they did any advertising, and I've helped companies buy more then 100 of these cameras, and it's only gotten easier since the ads have become so prominent.

In terms of what they've spent?

20M/year advertising budget. Their sales have gone through teh roof and they are, get this, profitable.

maybe I'm wrong, my figures were based upon remembrance from talking with one of their execs. Ah well, good on them if they can do it, 1.5M isn't that big of a loss all things considered and they've definitely built brand awareness if all they've spent is 8.5M.