You’ve probably noticed it yourself. Just about any time you search
for something on the Internet, several videos show up in your top search
results. Did you know YouTube is the second largest search engine?
Cisco recently predicted that global online video traffic will be 55
percent of all consumer internet traffic by 2016.

If your video marketing strategy is still in the ideas phase, it’s time to get moving. A good web productioncompany can
help you use web videos to your advantage. Video is a very effective
marketing tool when done right. But some do-it-yourself videos produced
by small businesses sometimes do more harm than good. Here are some
common mistakes and how to avoid them.

Making a video just to make a video Did you ever
have a teacher or a coach tell you “When you fail to make a plan, you
plan to fail?” Well, turns out, they were right. You have to ask
yourself if your web video serves a higher strategic purpose. Is it
branding you? Will it encourage customers to buy your product? Read More……..