Wendy's blog

Mercedes Benz has launched its first-ever fragrance. The classic automotive company has a line of high-end watches and eye wear, and earlier this year announced its plans to launch Mercedes Benz fragrance.

The scent, which was created by perfume house Firmenich, will be available in early 2012 as an eau de toilette, deodorant, aftershave, and bath and shower gel.

Dita Von Teese has released a glimpse of her upcoming campaign for her new fragrance, Femme Totale. The campaign, as well as the perfume bottle, is a throwback to '30s-era fragrances. (Check out the old-school atomizer in the photo!)

Von Teese doesn't skimp on vamp, either. The busty burlesque queen is dressed in all black, revealing just a hint of cleavage.

“My perfume’s flacons need to be the absolute embodiment of my dream of glamour, mystery, beauty, and the Femme Fatale,” Von Teese says in recent press release. "I have always been a passionate collector of rare perfume bottles from the 1920s and 1930s. They are usually made of opaque glass, black or red, and are always extremely elegant, luxurious, and classy.”

Beyonce was in New York on Wednesday night to launch her new celebrity fragrance, Pulse. The pop star and mom-to-be wore a matching blue sequin dress.

The creation of Pulse was inspired by Beyonce's favorite flower, the orchid. A delicate heart of Bluebird orchid blends with peony and jasmine following a bubbly opening of bergamot, Blue Curacao and pear.

Madonna is close to inking her first fragrance deal, according to Women's Wear Daily. The 53-year-old mega pop star is said to be in "serious discussions" with Coty, an industry leader in celebrity fragrances.

Set your fitness goals now instead of January 1. Oftentimes when we set an official start date that is as monumental as New Year's Day, we set ourselves up to fail. Start now. Fall is a great time to get in shape.