GIGABYTE BLACK EDITION

Building durable hardware is one thing, making them ultra durable is another. GIGABYTE is a specialist of the later, and, with the Black Edition motherboard, it recently surpassed itself.

Pre-production, on location production and post-production.

Project brief

The challenge

With the Black Edition motherboard to be launched within a few weeks on the Computex trade-show, GIGABYTE needed to tell the story behind the improved manufacturing and testing process.

What we did

Pre-production, on location production and post-production.

For this video, production happened in two times. First we interviewed the company’s head of marketing, and then headed to the factory floor to document the complete manufacturing and testing process from A to Z.

On location, we used cinematic techniques to better do justice to the impressively complex process that goes into making high-quality pc components.

Results

The Black Edition motherboard series and it’s VIP program received praises from international tech press and enthusiasts alike. Using the video as a storytelling support, GIGABYTE successfully conveyed the value of it’s new product line up without any compromise.

The video was published on the client’s social networks, YouTube channel and used offline on trade-shows and in-store displays.