If you’re a working girl like me, there’s not enough time in the day to take a lunch break let alone write a weekly blog post for your brand, business, or organization. Coming up with a brilliant idea for a story is the last thing on your mind when you already have oodles of noodles on …

Cell phone cameras are far and away the most popular way to shoot pictures and post them on social media sites such as Facebook, Twitter, Instagram, Pinterest, etc. One of the big announcements when the latest iPhone 7 (street price: $649 for 32GB) was announced had to do with the camera enhancements – especially the …

You may be a seasoned veteran when it comes to creating video content, but virtual/augmented reality is a new beast with a new set of rules. Whether you’re hiring VR professionals or your team has the time and tools to experiment with it themselves, here are a few things to consider when diving into your …

I remember the day that I upgraded my iOS to include emoji (yes, that’s the plural form of the word). It was back in 2011 when we were all crying over Adele’s “Someone Like You” and Occupy Wall Street was dominating the news. I was sending a text to a friend and noticed another keyboard …

You’re shaking, sweating, and have a pit in the bottom of your stomach. You’re not watching a Halloween horror flick. You’re looking at a social media account you manage. Social media managers face a lot of potential bumps in the night, and we see brands make mistakes all the time. I cringe for them, empathize, …

What Is Dark Social? Social media is all about sharing. As social media marketers, we love looking at the analytics of this sharing. We measure shares, retweets, click-through-rates, open rates, and more. All to figure out what content is working, show that social has a good ROI, and support our overall marketing strategy. But sometimes …

If you work in social media, then you already know that the backbone of any successful marketing department is lead generation — the process of identifying and converting new potential customers for your brand. This makes perfect sense in traditional marketing, but as a social media manager, you’ll often find yourself being judged on the …

Facebook released their biggest announcement so far this year along with their 2016 Q2 earnings report: Facebook is moving to be a video-first company. This is the largest pivot since the company’s 2012 mobile-first strategy. It’s time to get on the video content bandwagon if you’re not already. News Feed On September 5, Facebook celebrated …

Whenever an Apple keynote event comes around, I get pretty excited. Beyond wanting to upgrade my phone, I know that Apple is a leader in how we consume and share information. That’s going to affect me as a social media professional. iPhones and smartphones revolutionized our lives. Our ability to access and share content anytime, …

Have you ever wondered if your tweets, pins, news updates, and other shared content were getting passed over because you aren’t uploading them at the right time? If so, you might be on to something! While there isn’t a specific “golden hour,” or perfect time of the day to post to your social media platforms, …

South by Southwest is celebrating it’s 30th anniversary this year! We couldn’t be more excited as we get ready for SXSW Interactive that kicks off the conference this Friday, March 11. Also known as “geek spring break,” tech nerds from all over the world will converge in Austin, Texas, to share, learn, connect and geek out about the latest …

You heard that right! Instagram has added support for managing multiple accounts from one app! For any of you agency types out there, this is pretty much the biggest news to break into the Social Media Management world in years. If you’ve been managing multiple accounts on Instagram the old fashioned way, logging in and …

Between focusing on creating consistently outstanding video content, the endless drive to get viewers to become loyal subscribers, and other factors, maintaining a successful YouTube channel isn’t always as painless as we’d like it to be. That said, there are a few helpful techniques that take little time and effort to implement that can make …

Heading to New York for Social Media Week next month? We’ll be there, and we’ve collected a panel of experts to discuss where expression is — and where it’s going — in 2016. Sociality Squared is proud to present: “From Immersive Video to Animated Selfies, How We Will Express Ourselves in 2016” Technology changes at a …

It’s that time again; there’s a crisp chill in the air, your social media feeds are filled with cheerful displays, and the online vendors are sent into a wild frenzy to process countless holiday orders! With more online transactions completed now more than any other time of the year, it’s an excellent time to create …

Let’s make something perfectly clear: Yelp is as much of a social media platform as Twitter, Facebook, and Pinterest, but the biggest difference is that Yelp is uniquely concentrated on collecting reviews for local businesses as provided by a hoard of enthusiastic patrons. Nearly anyone with a small business should take a moment to note …