For lots of folks, Facebook is just a fun time-waster. It can really be a profitable use of time for you when you put it to work as a marketing application. Millions and millions of people use Facebook, and if you can reach them, you can get amazing results. Here you’ll get many tips to help you get started.

Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.

Host a giveaway to get some extra attention for your presence on Facebook. Give away a desirable product to get people excited. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

You need to have a unique Facebook page if you use it for marketing purposes. Add colors and pictures to your page. These pages are more enticing.

Make sure that your Facebook page is spam-free. Filters are available to help stop spam before it even appears. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

TIP! Keep spam off of your Facebook page. Look for the filters that allow you to easily remove it.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Be selective when it comes to posting updates. Your followers will lose interest quickly if the content in your updates routinely has no value. They want to read something interesting or that entertains them. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

TIP! Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Create the offer and then make sure to post it on the wall.

Answer the different questions that your followers post on Facebook. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Though some people are on Facebook to share pictures and play games, it can be used by you to market your business. This article should have given you the information to make Facebook one of your most effective marketing tools. When you use your new knowledge, you’ll create amazing strategies.