Friday, July 19, 2013

Polaroid Making Splash at Mercedes-Benz Fashion Week Swim in Miami

Polaroid Eyewear plans to make a splash at Mercedes-Benz Fashion Week Swim which runs from July 18-22, 2013 in Miami Beach, FL, according to a press release on Yahoo! Finance. This is the brand's first U.S. sponsorship since relaunching in the U.S. earlier this year as part of the Safilo Group which acquired the brand in April 2012. The new Polaroid Polarized Sunglasses collection will additionally be showcased poolside at a branded activation space on the Oasis area of the Raleigh Hotel, from Friday, July 19th through Sunday, July 21st from 6 - 10pm. There, guests can view product displays. Read more.