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In cooperation with the Audubon Society, Toyota is offering the chance to win a Prius v in its “Exit The Highway” campaign that encourages scenic drives to natural attractions near to over 60 cities.

As the name implies, the promotion is intended to highlight the eco-friendly car as the ideal vehicle to discover ecology – places discovered away from the interstates, highways and turnpikes that nonetheless are proximal via secondary and tertiary roads.

Via a dedicated Web site, participants are encouraged to download and share Exit the Highway itineraries as well as learn more about local conservation efforts from TogetherGreen.

Among attractions are more than 100 that include nature preserves, safari parks and there’s even a “love motel for insects” along the way. Google Map routes help you find your destination along more pleasant routes chosen for their scenery.

To borrow a term from biology, this marketing arrangement is a mutually symbiotic one in which the Audubon Society and related interests get greater attention, while Toyota’s spacious but economical hybrid car does too but the positive intention is win-win-win.

From a strictly pragmatic viewpoint, driving extra miles is not fuel efficient, and with the price of gas these days (even if it is on a decline at the moment), some families may be looking to avoid road trips just for the fun of it. However, the over 40 mpg offered by the Prius v could be considered low enough not to worry about such things allowing people to enjoy the trip, or so the implicit message goes.

And if you don’t win a new Toyota – if you’ll pardon another biological metaphor – Exit the Highway plants the seed in consumers’ mind that it could be the ideal vehicle for nature excursions and many other more ordinary purposes.

Alan Soule of Sebastopol, Calif., is one of 11 other electric vehicle teams who are raising awareness of the

orlene heath

I rented a Prius about 5 years ago to go to Dallas, Tx. to my Mother’s. I brought her back to Alabama so she could have back surgery and I could care for her during her recovery period. Since I’am in my 60’s & she is in her 80’s it was important to keep to our budget. I fell in love with the Prius on that trip. Hoping to Win one.

Elaine Pischke

I bought a 2002 Prius new and loved it. When someone ran a red light and crashed into me last summer, I discovered that the insurance money would not buy me a replacement, even if I could have found one… it seems there are few used ones out there. So I had to settle for a lesser car. I dream of eventually getting a new Prius and would love to win one!

Darlene Hunter

I have owned 3 Toyoto Camry’s. My 1999 is on it’s last leg and cannot travel far anymore, but these cars have the best A/C’s this part of Texas could dream of. It blows and goes with the heat in Houston! Just replaced all four fuel injectors (only one was out, but felt best to replace all), now first gear is out, but I get around by starting in low and shifting manually. Electric windows and doors out, but sunroof still works! Electric seat will not go up and down anymore and this really slows me down. My back and hip cannot travel as far, so need a new one, but cannot afford the payments. So, pray I win this one. I still get great mileage, but would love to get even better. SS income doesn’t cover much gas at today’s prices! So good luck to all, and may the one who deserves the win most, be the one to receive!

ClaudineDeffenbaugh

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