Once Upon a Time: Season Two Ratings

Published: May 14, 2013

Last year, Once Upon a Time got off to a positive start in the ratings but then kept falling each week. It looked like the show would be in danger of being cancelled but the numbers picked up a bit and stopped falling. Will the ratings hold steady this season, rise or sink? It’s not magic but we will have to be patient.

Episode 02-21: Sunday, 05/05/13
2.2 in the demo (+10% change) with 7.50 million (+5% change).Season averages: 2.74 in the demo with 8.51 million.

Episode 02-20: Sunday, 04/28/13
2.0 in the demo (-5% change) with 7.16 million (-3% change).Season averages: 2.77 in the demo with 8.57 million.

Episode 02-19: Sunday, 04/21/13
2.1 in the demo (-5% change) with 7.37 million (0% change).Season averages: 2.81 in the demo with 8.64 million.

Episode 02-18: Sunday, 03/24/13
2.2 in the demo (-4% change) with 7.38 million (-1% change).Season averages: 2.85 in the demo with 8.71 million.

Episode 02-17: Sunday, 03/17/13
2.3 in the demo (0% change) with 7.45 million (-3% change).Season averages: 2.89 in the demo with 8.79 million.

Episode 02-16: Sunday, 03/10/13
2.3 in the demo (+5% change) with 7.64 million (+3% change).Season averages: 2.92 in the demo with 8.87 million.

Episode 02-15: Sunday, 03/03/13
2.2 in the demo (-8% change) with 7.39 million (-3% change).Season averages: 2.97 in the demo with 8.95 million.

Episode 02-14: Sunday, 02/17/13
2.4 in the demo (+9% change) with 7.61 million (+8% change).Season averages: 3.02 in the demo with 9.07 million.

Episode 02-13: Sunday, 02/10/13
2.2 in the demo (-8% change) with 7.08 million (-8% change).Season averages: 3.07 in the demo with 9.18 million.

Episode 02-12: Sunday, 01/20/13
2.4 in the demo (-14% change) with 7.68 million (-7% change).Season averages: 3.14 in the demo with 9.35 million.

Episode 02-11: Sunday, 01/13/13
2.8 in the demo (-10% change) with 8.24 million (-10% change).Season averages: 3.21 in the demo with 9.50 million.

Episode 02-10: Sunday, 01/06/13
3.1 in the demo (0% change) with 9.11 million (0% change).Season averages: 3.25 in the demo with 9.63 million.

Episode 02-09: Sunday, 12/02/12
3.1 in the demo (0% change) with 9.10 million (+3% change).Season averages: 3.27 in the demo with 9.69 million.

Episode 02-08: Sunday, 11/25/12
3.1 in the demo (+15% change) with 8.82 million (+1% change).Season averages: 3.29 in the demo with 9.76 million.

Episode 02-07: Sunday, 11/11/12
2.7 in the demo (-23% change) with 8.75 million (-14% change).Season averages: 3.31 in the demo with 9.90 million.

Episode 02-06: Sunday, 11/04/12
3.5 in the demo (+3% change) with 10.15 million (+3% change).Season averages: 3.42 in the demo with 10.09 million.

Episode 02-05: Sunday, 10/28/12
3.4 in the demo (+3% change) with 9.85 million (0% change).Season averages: 3.40 in the demo with 10.08 million.

Episode 02-04: Sunday, 10/21/12
3.3 in the demo (+10% change) with 9.89 million (+5% change).Season averages: 3.40 in the demo with 10.14 million.

Episode 02-03: Sunday, 10/14/12
3.0 in the demo (-12% change) with 9.45 million (-4% change).Season averages: 3.43 in the demo with 10.22 million.

Episode 02-02: Sunday, 10/07/12
3.4 in the demo (-13% change) with 9.84 million (-13% change).Season averages: 3.65 in the demo with 10.60 million.

Episode 02-01: Sunday, 09/30/12
3.9 rating in the 18-49 demographic with 11.36 million total viewers.Season averages: 3.90 in the demo with 11.36 million.

Year-to-year, the season debut of Once Upon a Time was down slightly from the series premiere, by 3% in the demo (vs a 4.0 rating) and down by 12% in viewership (vs 12.93 million). These were the highest numbers since the show’s second episode last October. It was a very strong start.

Reference point: The 2011-12 season averaged a 3.3 rating in the 18-49 demographic and 9.92 million viewers.

Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you still like the Once Upon a Time TV series? Do you think it should be cancelled or renewed for a third season?

I love this show so much. I get so excited looking forward to this show on Sundays right after I get off work and can’t wait to get home to see it. I hope they never cancel this show. it is going so good Ahmed is great to watch with the family. I already brought the first season on DVD and preordered the second. keep this show going on like grey anatomy. thanks.

Getting tired of shows going off the air once we’re hooked and enjoying them. This show is different and very good.
Was just in Steveston BC (Storybrooke) and saw that Mr. Gold’s pawnshop is up for lease. AAAAARGH!
We need at least one more season.

I will be angry if they cancel OUAT! My wife and I love this show and their is finally a show we can sit and watch with the kids without fear of everything being about sex, drugs and violence. Great show indeed!

I love this show. Yes, it isn’t as good as the first season currently, but it’s still amazing. I also thought breaking the curse so soon was a dramatic move for the show. Often times, stuff like that doesn’t occur in a show until much later. Yet I’ve never enjoyed a show as much as I have this one for a while. I’m a Rumbeller, so if this show gets cancelled I will write a very long and very upset letter to whoever runs ABC. They already cancelled ‘Pushing Daisies.’ Are they really going to take another great, imaginative show… Read more »