Communication is the thing that allows human interaction to occur. So its importance in business is obvious.

In live interactions with other humans, you can see in someone’s face if they’re getting what you’re saying, but on the internets you have to find these things out in other ways. When you send your customers an email, do they open it? Do they respond to it? Do they purchase products or services as a result? And if not, why not?

These questions are sorted out with testing. Using an email subscription service like Aweber, you can test your emails to see which get the best results. This makes the time you spend communicating with your customers worthwhile. Your time is valuable as a business owner, so you want to know that your communications to your public are understandable, appropriate and effective. Right? Right.

Watch the clip from this past live show for specifics on how Aweber works, results from my most recent split test, and training on how to use Aweber to test your own business emails.