Sony already has a sizable lead in the battle for top vendor in the current video game console generation, but that lead may soon be extended even further thanks to the promise of exciting new virtual reality technology for the PlayStation 4. Multiple unnamed video game developers have informed Edge Online that Sony plans to unveil its “Oculus Rift-beating” virtual reality headset next week.

The reveal will apparently come during the annual Game Developers Conference, where Sony has multiple sponsored sessions planned. Sessions include “Driving the Future of Innovation at Sony Computer Entertainment,” “Creating unique interactive experiences with the PlayStation 4,” and “Panel on Indie Development Solutions for PlayStation 4.”

According to the report, Sony has already provided prototypes of its virtual reality headset to several third-party developers, and some have privately said that the device is much more impressive than the Oculus Rift, which has been getting impressive early reviews.

Edge Online says Sony will reveal the new VR headset during its “Driving the Future of Innovation at Sony Computer Entertainment” session, which is scheduled to begin at 8:45 p.m. EDT / 5:45 p.m. PDT on March 18th.