How Fitness Hero started their logo design journey

Company name

FITNESS HERO

Overview

We are a small, appointment-only studio focused on overall physical fitness. We feature one-on-one personal training sessions in a clean, modern setting. Our trainers take fitness seriously but we don't take ourselves too seriously...our clients have fun when they train with us. We're not fitness snobs, nor do we chase the latest fitness fads. We help clients set realistic goals toward achieving total physical health.

Tell us a bit about who you are and the people you reach

Men and women, ages 30-50.
Most new clients come via referrals and when referred to our website or receive collateral we want the logo they see to convey a bold, clean, strong and professional look.

Requirements

Our name is FITNESS HERO and that must appear in ALL CAPS. Our colors are royal blue, black, and dove gray. We think there's a lot of room to play creatively with the look of the word HERO, but legibility should not suffer as the result.

Logo could include iconography, but do not want anything "hulkish," "powerhouse," or Gold's Gym-type feel. Logo must appeal to both men and women and carry through with a bold, clean, strong, fun-but-professional look.

If there was one impression we'd want someone to have after seeing the logo it should be of overall physical fitness. Logos we greatly admire include Gatorade and Nike.

Applications will include web site, signs and window decals, t-shirts, water bottles, business cards, etc. Critical that the artwork be original.