Required Inputs

Required Inputs to Request Service

When making a Work Request, the Customer must supply all the creative assets required for the Rich Media production selected as well as URLs for all exit links to be made available in the ad.
Creative Assets
Required formats specified below. Assets must be one of (in order of preference):

InDesign Packaged Files (including links and fonts);

Illustrator AI or EPS files which have not been flattened;

Photoshop PSD file with artwork separated onto layers; or

Hi-Res Print-Ready layered PDF that is unflattened (i.e. images must not be digitally wrapped in the PDF file.)

Note: The product spotlight 360° ad format requires an additional image sequence to compose the 360 view of the content. This should supplied separately as series of jpeg or png images.
Exit links
Required urls specified below:

Links within the the signature or other call to action elements (i.e Logos, social channels, websites, etc);

Links for products or videos within product carousel or product spotlight ad formats

Ad Turnaround Time

Assets for the ad are required to be uploaded to the
Adomatic Dashboard no later than 12pm the Business day
before the interactive ad needs to be approved by the
Customer e.g. for an Adomatic ad to go live on Friday,
Oomph requires the creative no later than 12pm
on Wednesday. Oomph will make the ad available for
approval by 12pm on the Business day the interactive ad
needs to be approved by the Customer e.g. for an ad to
go live on Friday, Oomph will make it available for
approval by 12pm on Thursday. All corrections must be
received by 2pm on the Business day the ad was made
available for approval. All times as AEST.
Business Day means any day other than a Saturday,
Sunday or recognised statutory holiday in the State of
New South Wales

Analytics

Mobile Web Rich Media Ad
Analytics

Adomatic mobile web ads should provide reporting for
the following analytics:

MRec/Banner Impressions (how many times the ad
was served)

MRec/Banner Display Time (the duration the ad
was served)

Rich Media Expansions (number of times the
Mrec/Banner ad unit was tapped on to expand)

Rich Media Impressions (the number of times the
rich media ad was completely loaded after
expansion)

Rich Media Interactive Events (how many times
were the rich media ads opened and and interactive
events recorded)