Fact Sheets

Fact Sheet: Starbucks Reserve Roastery and Tasting Room; The Coffee

Since opening our first store in Seattle’s Pike Place Market more than 40 years ago, we’ve brought customers small batches of extraordinary coffee such as bright Chanchamayo from the highlands of Peru or smooth Bourbon Santos from Brazil.

In 1996, we began to highlight small quantities of exceptional coffee with the Starbucks® Limited Edition program and in 2004, we offered the best single-origin coffees as Black Apron Exclusives® starting with a rare 100 percent Kona coffee.

In 2010, the program evolved into Starbucks Reserve® and today, these special, limitedavailability coffees are the foundation of the Starbucks Reserve™ Roastery and Tasting Room.