Detailed information on channel revenue and program expenditure. Revenue data includes splits for carriage revenue, direct to consumer subscriptions and advertising. Programming data covers spend on original content, acquisitions and sport.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.

Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.

At the 2015 Private Television in Europe conference in Brussels, Daniel Knapp presented a keynote speech on the future of commercial TV. This presentation provides a perspective on channels, production, audiences and the re-architecting of the TV industry through ad tech.

In 2014, 10 of the 14 CEE TV ad markets increased as they slowly emerge from recession, a huge improvement from the year before. This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

Rapid change remains the only constant in digital advertising. IHS attended dmexco (digital marketing exposition and conference), the world’s largest trade fair and conference for digital advertising, which took place 10-11 September in Cologne, Germany. IHS participated in two panel sessions and we held countless analyst briefings over the two-day period to get updated on the latest trends, business models, mergers and acquisitions, successes and challenges. Here is a summary of the key themes that shaped dmexco, and which will shape digital advertising in the next 12 months.