Ever hear about the ‘punk rock’ episode of that old show about a coroner, Quincy? It’s a cult favorite now because of the ham-fisted way the punk subculture was portrayed, clearly by people who had only the barest of ideas of what it was. This new ad for the Jeep Renegade makes me think we’re at that point now with ‘hipsters.’

It’s strange how much venom and vitriol the idea of ‘hipsters’ gets when I hear people talk about this amorphous group of people, and I think much of the blame has to come from unbearable stereotypes like the ones Jeep has decided to use to sell the new Renegade.

I think this is a shame, as I genuinely like the Renegade. This ad, on the other hand, feels like a copy-and-pasted car commercial made from thousands of other car commercials from the past, and for some reason they’ve chosen to populate it with some of the most painful hat-wearing jackasses to ever convert artisanal butter in to feces since the dawn of man.

Look for yourself; here’s the ad:

It’s not like the song or the scenery or the car are bad — those parts are all fine — but just imagine spending a road trip along with the people they’re associating the car with. It would be torture, right? Who are these ridiculous clichés? Does anyone want to identify with them?

How about this guy? I mean, first, there’s that hat, but even more so, this guy stopped driving on a bridge to play the shit out of his harmonica. Has this act ever occurred outside of the context of a commercial? No one does this. Ever. That’s a positive. Stop looking so smug, harmonicadouche.

Aw, come on! Again with this dude? Well, if you were mad about guitar boy, he’s getting what’s coming to him. Imagine being stuck back there, listening to that bootleg-Shel-Silverstein-looking blowhard go on and fucking on about how you need to get rid of 90% of your stuff or eat like a Homo Habilis or how those chemtrails make his pyloric valve swell shut.

I do like the Renegade’s big sunroofs, since they may be the best way out for that poor bastard stuck back there.

Jeep, your new Renegade looks great, seems practical, and is genuinely fun. It deserves way better than this pack of pretentious walking hatracks. Don’t pander to the kids. Just have some fun with your car.