Georgia May Jagger—supermodel and face of Coty’s Rimmel and Just Cavalli brands—has been named the first Coty global ambassador in the fight against blood cancer. Coty is founding corporate sponsor of Delete Blood Cancer-DKMS, the w…
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The Skin Cancer Foundation and Energizer Personal Care—the maker of Banana Boat sunscreens—have launched the second year of a public awareness campaign featuring LA Galaxy and Team USA soccer star Landon Donovan. This year, Landon’s…
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Solazyme’s Algenist skin care line is now in Nordstrom locations throughout the US. “Nordstrom offers a unique customer experience that provides the best possible service, selection and quality to all of its shoppers. Their selection of l…
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Cetaphil has launched its first fully integrated consumer marketing campaign. The new consumer-focused strategy is a significant step-change in the Cetaphil brand’s marketing efforts, which have historically relied primarily on dermatologi…
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MAC’s collaborated with many muses—both real and imaginary. This time, it is Marge Simpson. To celebrate the 25th anniversary of the hit cartoon series, MAC is releasing is new limited edition grouping inspired by Homer’s better hal…
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Even car wax companies are taking advantage of the selfie. Turtle Wax has rolled out the Get Out There and Shine campaign, which celebrates the “miles of smiles” a freshly waxed car brings to drivers, by sharing a “Reflectie”&…
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With two of the most hair-raising rides ever set to open this summer, it only seems fitting that Six Flags Entertainment Corporation has extended its deal with Henkel’s göt2b brand, which is Six Flags’ “official hair styling pr…
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Pro skateboarder Paul Rodriguez, aka P-Rod, is taking a ride with Unilever power brand Axe, creating a new collection that is said to capture the soul of Los Angeles street culture. The limited edition line, called Axe Kilo, marks the first time the…
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Not every boy wants to grow up to be president—at least not when he can grow up to be a Sports Illustrated swimsuit photographer!
Edge Shave Gel is offering four men a shot at life-changing career experiences through the #DreamJob social media…
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