AdDuplex report for January 2018.

This month, we look at how Fall Creators Update is doing in the marketplace overall, by PC manufacturer and by Surface model.

Windows 10 PC OS Versions Worldwide

Fall Creators Update continues its rapid update cycle and is now on almost 3 out of 4 PCs in use.

Windows 10 PC OS Version History

Fall Creators Update is growing rapidly and you can see the difference in ascend speed compared to the Creators Update.

Another important factor to note is the decrease of the market share of Anniversary Update. It went from 10.5% last month to 6.6% in January.
This is good news since we contemplated previously that 10%+ of PCs may be stuck on AU and never upgrade. This is clearly not the case.

Note: we don't have the data for the initial rollout of the first update to Windows 10 (1511, also
known as Threshold 2). So it's a straight line from 0 to the first data point we have on August
22nd, 2016.

Fall Creators Update by OEM

Early on Microsoft was clearly leading the adoption of FCU on its own devices.
This isn't the case anymore, as other OEMs caught up and even surpassed Surface adoption of Fall Creators Update.

Fall Creators Update by Surface Model

FCU share distribution by the Surface model is clearly uneven. Newer models are beating the global average while older ones are lagging behind.

One notable exception is Surface Laptop. With just 61.3% of Laptops running Fall Creators Update, it is unclear if there's some model-specific
issue or if this is somehow related to Windows 10S.

About this report

This report is based on data collected from around 5,000 Windows Store apps running AdDuplex SDK v.2
(and higher). The raw data analyzed was collected over the day of January 22nd, 2018 (UTC time) unless otherwise stated.

About AdDuplex

AdDuplex is the largest cross-promotion network for Windows Store apps and games empowering developers
and publishers to promote their apps for free by helping each other. AdDuplex was established in
January 2011 in Vilnius, Lithuania. More than 10,000 apps actively use AdDuplex to gain more visibility
and monetize their ad space.