Curating the very best packaging design

“For the seventh year since the premiere for Blossa annual edition mulled wine, BVD is now introducing this year’s edition. The taste is of clementines, imparting the traditional Christmas feeling combined with a vigorous freshness, which is also reflected in the intense orange colour of the bottle. The decor unites the figures 0 and 9 into something that looks like icing on a Christimas biscut or the trace of a skate blade on winters ice.

‘The annual editions of mulled wine have become a strong phenomenon and we are noticing how expectations are getting greater for each succeeding year. It has also caused quite a stir abroad, amongst people who have never even tried mulled wine. This is of course very satisfactory and a strong driving force for us to continually raise the level of the design,’ says BVD’s Creative Director Catrin Vagnemark.

The last news item of the year is two premium varieties of Blossa Light mulled wine, which borrows its excellent quality of design and ingredients from Blossa annual edition mulled wine. Bottles with an elegant silhouette and graphic expression make them worthy representatives on any drinks tray. The great difference is that Blossa Orange and Blossa Lingonberry only contain a percentage of 2.2 by volume of alcohol and so can be sold in everyday grocery stores.

‘Blossa is a successful brand that must continually develop. With Blossa Orange and Blossa Lingonberry we started out with the basic values of the brand, just as we simultaneously allowed ourselves some freedom. It was also important to create a form that attracts attention in the hectic environment of grocery stores – it must be easy to find, easy to understand and easy to love,’ says BVD’s Creative Director and Designer Susanna Nygren Barrett.”