Make Real-Time Decisions on Complex Testing Scenarios

The State of Cross-Channel B2C Marketing

How does Oracle Responsys help marketers deliver experiences that convert? Oracle Responsys helps marketers with built-in tools like Multivariate Testing, Winner Select, and more to reduce implementation and iteration dependencies on IT and leverage complex testing strategies—all while remaining easy to use.

How is the Oracle Marketing Cloud different than other tools and platforms? Oracle Marketing Cloud brings all of the production and analysis functions of testing and optimizing into the same platform marketers already use. This makes it easy for marketers to not only test, but optimize, successfully across channels by monitoring response in near real-time and automatically scaling the experiences customers love most.

National Pen Company Reduces Costs and Time Spent with Lifecycle Marketing

Comcast Gets 20:1 Return on Customer Experience with Oracle

Comcast uses Oracle Marketing Cloud technology and expertise for a better customer experience with transparency and personalization using data-driven digital marketing that delivered a 20:1 return at this Fortune 50 media and entertainment company.