BEN BARNHART / BBIMAGESSports executives, athletes, academics and members of the Mark McCormack family gathered at the New York Athletic Club on March 1 to celebrate the new partnership between the McCormack family, the Mark H. McCormack Department of Sport Management at the Isenberg School of Management and the UMass Amherst Libraries. From left: Todd McCormack; Sean McManus, CBS Sports chairman and the keynote speaker; and Howard Katz, SVP of NFL media and operations and COO of NFL Films.

This party's been Jimmered

IMGLearfield Sports and IMG were co-hosts for the 2011 Men’s College Basketball Championship Tip-Off Party at The Corinthian in Houston on April 1. From left: Clyde Lear, chairman and founder of Learfield; AP’s player of the year Jimmer Fredette of BYU; and IMG College President Ben Sutton.

Wharton program on college hoops biz

JILL STEEGAt the Wharton Sports Business Initiative’s “State of the Business of College Basketball” on April 2 in Houston (from left): Greg Byrne of Arizona, Joe Potter of IMG College, Jerome Allen of Penn, Scott Rosner and Derrick Heggans of Wharton, Burke Magnus of ESPN and Karl Hicks of the ACC.

Norman pitches apparel

COURTESY OF DEREK GILGolfer and sports executive Greg Norman made an appearance March 26 at the Macy’s at the Gardens Mall in Palm Beach Gardens, Fla., to promote his clothing line Greg Norman for Tasso Elba.

D-Backs collect UN award

JONATHAN WILLEY / ARIZONA DIAMONDBACKSArizona Diamondbacks managing general partner Ken Kendrick (left) and President and CEO Derrick Hall (right) accept the United Nations NGO Positive Peace Award from Celebrate Positive’s Scott Pederson for the club’s work in the community at the organization’s annual Evening on the Diamond fundraising event at Chase Field on March 26 to benefit the Arizona Diamondbacks Foundation..