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An Advanced Approach to Internet Marketing with Responsive Web Design

With the incredible changes taking place in the field of technology, we can say that everything around us is getting simpler! Take the instance of internet marketing and you will get to see the difference quite brightly.
A positive marketing is the backbone of every venture and with such a vast exposure to the global market with the help of internet, it is now very convenient to propose your terms to the prospects. A website is very much important to break the ice and on top of that, designing the website in a user-friendly way is more important.

It’s the gateway to your business!
You can express your business quite effectively with a professionally designed website. Recent studies have revealed that, globally, more than 75% of the customers now prefer to shop from online stores and in more than 60% instances it’s the design of the website that plays the key role to convince buyers.

What a convenient website design stands for?
Ease of browsing of course! You must have noticed the fact that almost every client now wants a mobile friendly website and it’s practically essential because a static design will not support the different devices with various screen resolutions. Or if you want to make your website visible through any device, you need to design the website differently for iPhone, BlackBerry, Notebook, Kindle which is way too expensive.
The great solution to this need would be Responsive Web Design! It’s an approach that suggests that the design and development of the website should respond as per the visitor’s behavior and environment and it is based on aspects like; screen size, platform, orientation etc.

The concept of Responsive Web Design
You must have noticed the recent domination of smart phones and android devices for browsing internet and that requires your website to be friendly as per the screen resolution of the device. With responsive design the page layout of your website automatically adjusts with the resolution of the window. This is a nice practice that is consisted with a mix of flexible grid and layouts, images and an intelligent use of CSS media queries.
When you switch from one device to another, the website layout automatically accommodate the screen resolution, image size, scripting abilities as per the user’s device. In the other words you can say that the website typically respond to the user’s preferences. The best part is that it will eliminate the need of developing different websites for different devices and trim down the overall cost of the internet promotion.
The recent advancement of this technology offers so many advantages that once used to be considered as luxury for the websites. Previously, the only flexible thing of a website was the columns and the texts. When it comes to images that used to get broken with the present website layout at that time. But not anymore!

The importance is pretty clear!
“Day by day, the numbers of devices, platforms and browsers that need to work with your website grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen
It accepts all types and sizes of screen resolution that helps all types of businesses to approach the massive number of prospects all around the world. In present days, “almost 80% of the internet users browse their preferable website from their smart phones” and unless your website is responsive, you will probably miss those huge numbers of visitors to convey your business.

Who to approach?
Now that’s something you need to pay sincere attention to. There are lots of website design companies all across the world and if you are searching for the service of responsive web design in the USA, you will probably get lots of options to choose from. But, verify the experience and the quality of the design. Moreover, there are a few more things that you need to consider with the design company and those are – time and money, older browser, performance, content, website and the web app etc.
If you find these things clarified well by a company, you can surely put your bet on that. So, wish you luck for an exclusive design of your website.