The Struthers bespoke watchmaking experience

Struthers London offer the most bespoke service in British watchmaking, an experience which takes clients on a journey from concept to the creation of a worldwide unique timepiece built to their personal specifications.

From the moment you commission us to design your watch, you will be working directly with our master watchmaker to see your dream watch come to life. The finished piece is presented with the original hand-rendered art illustration used to present the design at the start of the build.

Clients to our bespoke service can be assured that no other watches in their design will ever be manufactured, meaning they will own the only example of that model in the world.

Case Studies

Struthers Kullberg Edition

The Polly

The commissioning process

To commission a bespoke watch, we require a deposit of £1,000 (plus VAT) for which we will agree the aesthetic design and create a package outlining special dates for your diary, including opportunities to visit our workshop and sneak previews of your timepiece as it comes to life. The deposit is deducted from the total quote, and once the design is agreed we charge half the balance to proceed with the build and the remaining on completion. The whole process is tailored to your needs, and takes anywhere between 1 and 2 years depending on the complexity of the design. Prices start from £30,000 (inc. VAT).

Every journey starts with a first step. If you are interested in commissioning a watch and would like more information -