TomTom Go Live 1535M Extends Live Service And HD Traffic To Canada

On Oct 6, 2011

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TomTom’s Go Live navigation service is more useful with advanced travel-specific apps by Yelp, TripAdvisor, Expedia, and Twitter all from the comfort of its 5-inch touchscreen. Using the Go Live 1535M portable GPS unit, Canadian drivers can now access the company’s signature HD Traffic feature to get real-time routing based on current congestion. The GO LIVE 1535 M combines the most comprehensive road and traffic information from TomTom HD Traffic with access to real-time information through travel-related apps. It’s going to be available at retail stores and from online retailers in October 2011 for around $269 with a free 12-month starter subscription to Live offerings.

Press Release

TomTom Connected Portable Navigation Device Features the Most Accurate, Comprehensive and Up-to-Date Traffic Information Available

CONCORD, Mass.–(BUSINESS WIRE)–TomTom today announced the launch of LIVE services for the Canadian market with the introduction of the connected GO LIVE 1535 M. The GO LIVE 1535 M combines the most comprehensive road and traffic information from TomTom HD Traffic with access to real-time information through travel-related apps. These new features will give people in cars the information they need on a dedicated device designed to offer the best navigation experience.

As a connected device, the new TomTom GO LIVE saves people time on their commute, money on gas and helps alleviates stress by continuously monitoring and rerouting drivers based on current traffic conditions. TomTom HD Traffic provides the most accurate reporting available by capturing more of the actual traffic jams than ever before. Additionally, TomTom HD Traffic processes traffic conditions for all major and secondary roads within the Canadian road network and proactively delivers real-time traffic updates to devices every two minutes.

“We are excited to introduce our connected navigation solutions to Canadian drivers,” said Tim Roper, President, TomTom, Inc. “By giving people the most up-to-date traffic details as well as relevant local content provided by travel apps, TomTom is bringing a new level of connectivity to drivers by providing information in the most effective platform available.”

Using TomTom’s connected LIVE travel apps, individuals can access Yelp®, TripAdvisor®, Expedia® and Twitter for the information they need while on the road. With these apps, users can read restaurant reviews, find hotel availability or automatically tweet their arrival time without ever leaving the car. Additionally, they’ll have access to weather forecasts and Google Local Search.

The TomTom GO LIVE 1535 M will be available at retail stores and from online retailers in October 2011. Pricing starts at $269 CAD MSRP. A free 12-month subscription*** of LIVE services will be available with each purchase.

The new GO devices will be available at Best Buy, Future Shop, Rogers Stores and other retailers nationwide.