Digital Billboards

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

NEWS

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

Nonprofit organization Creative Chatter Communities is giving people a chance to have their selfies posted on digital signage billboards around the country in partnership with outdoor advertising company Lamar Advertising Company.

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report from Global Industry Analysts Inc.

For the first time, four signs high atop One Times Square joined together to create the world’s tallest digitally-animated, multicolored Christmas Tree, according to an announcement from Toshiba Corp. and TDK U.S.A. Corp.

Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.