Raising Awareness for the 50+ Market

Over the past six years, LivePitch has increasingly added value to the Innovation@50+ Ecosystem by raising market awareness of how the unmet needs of 110 million people over 50+ in the United States translates into business and investment opportunity.

AARP has driven deal flow and demonstrated the critical mass of innovative, investment-worthy startups in this space. And this year's 6th Annual Innovation@50+, held April 12&13 in Mountain View, CA, was no exception. With a dual focus on Caregiving Health Technology and Financial Technology, this event turned market awareness into business opportunities. This two-day pitch competition for emerging startups in the Caregiving Health Technology and Financial Technology sectors featured pitch presentations from 10 innovation finalists from each business sector, industry leading keynote and speakers, in-depth fireside chats, and panels of various thought leaders from around the globe.