Magazine Media Brands See Advertising, Readership Growth During the First Half of 2013

New York, NY – A preliminary analysis by PIB, based on data collected and compiled by Kantar Media, depicts a notable increase in cross-platform advertising for Magazine Media. For the 58 titles that measure both print and iPad advertising, print advertising pages and iPad ad units grew +7.0% in the first half of 2013, compared to the same period in 2012, it was announced today by Mary G. Berner, President and CEO, MPA – The Association of Magazine Media. For the same set of titles during the same period, iPad ad units increased +24.5%, and print ad pages showed a slight decline of -1.0%.

The latest report from PIB on print advertising shows that rate-card ad revenues showed a lift of +0.4% in the first half of 2013 compared to the same period in 2012, and held steady at +0.5% during the second quarter. For additional tables and commentary, visit www.magazine.org/PIB.

“The rise in readership and advertiser investment in our brands from print to tablets and beyond proves that Magazine Media is an industry rife with opportunities for growth in the new media age,” said Berner. “I’m optimistic that publishers’ experimentation and innovations for their print and digital products will continue to be rewarded.”