MissionOur Mission is Consciousness in Cosmetics®. Through an integrated formulation strategy that governs our every choice -- from ingredients to manufacturing to packaging and distribution systems -- we seek to respect the environment and the health and well-being of our consumers and the personal care industry.

First and foremost our purpose is to create an extraordinary range of truly effective personal care products that are inherently pure, safe and certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients

Formulated without parabens, harsh preservatives, synthetic fragrances, artificial colors, phthalates, or potentially harmful sulfates, our products are made with 100% vegetarian, science-based nutrients and natural botanicals, and are designed to reflect your need for a pure and effective line of personal care products.

Additionally, our products are created with organic agriculture and long-term sustainability in mind. Choosing ingredients such as organic plant oils and organic botanical extracts serves a two-fold purpose: we believe that pure ingredients help us make the best safe and effective formulations and using organic material encourages a measurable expansion of organic acreage cultivation.