International Business, 15e, provides a comprehensive analysis of international business theories while capturing the emerging trends in the global market. The book is able to strike a fine balance between theory and meaningful practice using contemporary examples, scenarios and cases. This feature-rich textbook includes 40 case studies that engage an extensive range of topics and factor in all major markets. Keeping in mind the requirements of the Indian students, who need to develop an understanding of various companies' contribution to the international business, a detailed analysis of various Indian economic sectors such as automobile, banking, consumer electronics, FMCG, and insurance along with a reference on the impact of government policy on industries have been included in this edition. This is a highly recommended textbook for both undergraduate and MBA level courses across the globe.

Table of Content

"PART ONE: Background for International Business
1) Globalization and International Business
PART TWO: Comparative Environmental Frameworks
2) The Cultural Environments Facing Business
3) The Political and Legal Environments Facing Business
4) The Economic Environments Facing Businesses
PART THREE: Theories and Institutions: Trade and Investment 5) International Trade and Factor-Mobility Theory
6) Governmental Influence on Trade
7) Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment 8) Global Foreign-Exchange Markets
9) The Determination of Exchange Rates
10) Global Capital Markets
PART FIVE: Global Strategy, Structure, and Implementation 11) Globalization and Society
12) The Strategy of International Business
13) Country Evaluation and Selection
14) Export and Import
15) Direct Investment and Collaborative Strategies
16) The Organization of International Business
PART SIX: Managing International Operations 17) Marketing Globally
18) Global Manufacturing and Supply-Chain Management
19) International Accounting and Finance Issues
20) International Human Resource Management "

Salient Features

Highlights of this edition: 1) Each chapter begins with learning objectives and ends with a summary to help the students have a concise idea about the concept. 2) Features like 'Looking into the Future' and 'Point-Counterpoint' prompt students to engage their imagination about the future of the world and highlight the diversity of perspectives, respectively. 3) Case studies in Indian scenario, such as, 'Bharti Airtel:Developing a Value Position in a Dynamic Environment', 'TCS:Customer Value Proposition', 'Maruti Suzuki Ltd-Strategies at the Bottom of the Pyramid in Emerging Economies', and 'Tata Motors:Crafting Growth Strategies in a Global Industry', are also included.