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A hilarious new ad that shows a few new talent(s) who could wear the Indian colours some day soon…

“Nike says it is amongst their best Nike commercials of all time. In dealer conferences in the US, they are showing this ad at the beginning and at the end. It may later be shown in the UK and elsewhere also,” says Agnello Dias.

‘Wait, partner, wait
First let me play
If you don’t play, I’ll keep chasing you all day
Our game is like this only
Where we have no time to think
It is the game of cat and mouse
That I have begun to love
And in the falling running breaking
My destiny is entwined’Composer: Ram Sampath, Singer Ella Castellino

I find baseball ads crappy…thats prolly becoz I dont understand baseball…and it has nothing to do with what people who adore the game of baseball think of…
Same goes for this ad…If you cannot find the humor in it…that does not make the ad ‘stupid’ …I just loved this ad…it’s quite hilarious thats prolly the difference between us… as in someone who loves the game and some one who does not.

Where it was shot: On a set in Karjat, near Mumbai. Very close to where the reality show Big Boss was shot. Some of the cricket balls during the shoot landed on the Big Boss site. Even the elephant in the Nike ad ventured onto the Big Boss sets.
About 45 people were cast in the ad. The buildings shown are facades with nothing behind.

“We did not want people who looked like models,” adds Agnello Dias, “we wanted them to be tough and have lean, sportsmen-looking bodies. They are not models, they are actually stuntsmen.”

Time to shoot: One month.

The challenge: “I wanted complete authenticity,” says Abhinay Deo, “That it should look like a huge street in a metro. The challenge was being pitted against Nike commercials which are the most incredible ads. We had to stand up to the international level without losing sight of Indian-ness. What usually happens is that international ads become universal and lose the local flavour, and vice versa, (where local ads lose international appeal because of being too rooted in a particular culture or region). We did not want that to happen.”