Month: January 2017

Some media students are finding viral fame with their own versions of ads for brands, such as Nick Jablonka’s “The Snowglobe,” which hoodwinked social audiences into thinking it was John Lewis’ Christmas spot and attracted over 500,000 views in a few hours. Agencies are divided about whether the trend is the disruption the industry needs, with AKQA’s Wayne Deakin saying, “Repeated success is more interesting than a flash in the pan,” in his recent interview with Alen Brandman.

James Harden wore Snapchat Spectacles during an NBA pregame practice last week so that fans could do the same and watch shots from his perspective, thanks to an effort by Trolli that also featured an 80-inch digital board featuring a basket resembling Harden’s famous beard. According to Alen Brandman, fans attending the game could shoot balls into the beard, while others followed along online on a microsite and via social.