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This is actually a good question and there is lots you can do, obviously the higher quality your ebook, the bigger the opportunity.

A few ideas:

Give it away for free, but make people share it (tweet it or share on FB) in order to gain access. This will provide you with social mentions and increased exposure which can also lead to links etc. Although to do this well you will need a good plan to seed it and get people talking and sharing intially (hopefully some strong 'gatekeepers').This was done successfully at clockworkpirate.com which now uses the service cloudflood.com

Offer it to worthwhile sites in your niche or closely related. Provide them with an embed code containing the ebook for download which also contains a link back to your site. Again, this will get you links and exposure as well as an opportunity to make relationships with good people within your industry.

Alternatively you could just host it on your site, and go out and tell all in your industry about it. Maybe email it to a few of the top sites telling them their users can download it from your site. If the ebook is good enough and you ask correctly, they will spread the word, link to it, share it etc.

If you already have connections in your industry you can probably just go off and start doing a lot of this stuff. If you don't, it maybe worthwhile holding off a little with the real 'high quality ebook' and go out and build some industry relationships. Get in forums, leave comments on blogs, get on twitter or FB groups and engage and interact, help people out etc.. then go and do the above as you will have the right connections to help you make this a success.

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