¿Pub and drinks firm rapped over advert

AN email advert promoting an event organised by The Pitcher and Piano, in Didsbury and Martini which read 'Stay Beautiful With Martini' has been labelled 'problematic' by the Advertising Standards Agency.

A PUB and a drinks company have been rapped for an email advert which suggested alcohol kept drinkers beautiful.

The Pitcher and Piano, at Didsbury, teamed up with Martini

to organise an evening of pampering at the School Lane boozer and emailed potential punters an invitation which read 'Stay Beautiful With Martini'.

But someone complained to the Advertising Standards Agency that the mailshot implied that alcohol could enhance attractiveness.

The advertising watchdog upheld the complaint, warning both firms not to send the email ad out again.

he companies said the ad for an evening where they could win beauty prizes while trying a new drink.was part of a bid to increase custom 'during a difficult trading climate'.

They claimed the email, targeted at women aged between 25 and 34, emphasised the importance of drinking moderately.

The firms denied they were trying to enhance 'sexual or social success' and said the 'Stay Beautiful' strap line reinforced the message that the women were just as beautiful at the end of the evening as they were at the start.

The ASA said the strap line made no reference to the evening's events and labelled it 'problematic'.

It said details of the beauty evening, which appeared lower down the email, were not prominent to enough to counteract the impression that Martini helped recipients to stay beautiful.

Nobody from the Pitcher and Piano and Martini was available for comment.