10 Best New Colognes for Men

Tom Ford Noir Eau de Parfum

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With a name like Noir, you'd assume this scent would be dark and spicy – and you'd be partially right. It is also quite refreshing and floral; a daub releases hints of powdery violets and iris. That may sound feminine, but give it a moment and the floral scent will quickly develop into something altogether darker, warmer, sexier, and quite ambery. While the spices eventually win out, the hint of floral lingers in the background. This is a sleek and sophisticated scent from one of the great designers of the 21st century. [$90 for 50 ml or $125 for 100 ml; sephora.com]