I stay on the 12th floor of a 14-storey apartment building. This morning I had to rush to work and was waiting for the elevator and it stopped at every floor before it could reach mine.

No, as in the new Tata Sky Plus (Tata Sky+) ad my wife isn’t to blame. In fact I made a premptive purchase of a Tata Sky Plus DVR just before I got married.

And this has been happening quite frequently ever since the ad in question (see below) began airing on TV. I suspect that is either disgruntled women (the IPL season is on) or inspired kids (more likely) pressing all the buttons. Whatever the reason, it’s me doing the waiting.

The guys at O&M should think of the consequences when they come up with ideas that give people ideas (they also have wives at home, unless they already have a Tata Sky Plus or multiple TVs).

Tata Sky Plus – Cold War (Elevator / Lift)

My woes apart, the ads are fun. Here a couple more from the Tata Sky Plus ‘Cold War’ series: