As many of our brand friends make their way to Long Beach for the West Coast Agenda tradeshow, here’s a brief look at who actually attends these things. Sure, there are buyers and sales reps taking orders, creative directors and store owners talking potential collabs or the next pop-up shop, but also marketing directors looking for “inspiration”, media bloggers prepping their upcoming season editorials, the occasional cool kid who would rather been seen than see anything being shown, and of course crashers/groupies/interns hoping to catch glimpses of street wear’s future (and maybe Future). Despite the casual hangout atmosphere, real business ventures do take place at tradeshows like Agenda, and a few industry heads drop some sound advice.Continue reading