Here’s a sampling of the fanboy/fangirl outrage, which included a number of riffs on the new “Imagine greater” tagline (e.g., “Imagine greater… amounts of crap”):

“For the rest of the world, which generally is not into random leetspeak, the new name will sound more as if it was the Syphilis channel.” - Facepalm

“Pointless, I agree. ‘Imagine Greater’ might be the dumbest cable tag-line I’ve ever seen, though. Maybe they should put less thought into rebranding and more thought into programming since one of their three decent programs goes off this week.” -psiwire

“DUMB DUMB DUMB.” Rick

“Just another step away from what the initial charter of the network was intended to be. Guess that’s the nature of things… Can’t wait for a reality TV show set in space.” - noneother

“When is someone at this network going to realize what we first loved about this channel was the science fiction! Not the schlock you guys have been churning out.” -anachronite

“This is a really stupid move and just goes to show you that the network has lost its way.” - ironwill 96

To be fair, re-brands are always a tough pill to get down. And core sci-fi fans are a tough crowd. No doubt Sci Fi executives have braced for the backlash.