Since its inception in September 1998, Google has been a unique company. Discover the...

Nick Markosian

Next Question

You can access data, including what it would take to change
vehicle deal ratings and page ranks, with the Pricing Tool.

Back
to top

Basic Navigation

Jason Trevisan

Steve Capezza

Jason Trevisan

SPEAKERS

Jason Trevisan

Kerry Deutsch

CFO | CarGurus

Steve Capezza

Clicking the rainbow slider bar will not update your pricing, so that you can test a variety of pricing options. You can export the pricing to update with your feed provider when you’re ready.

Create Custom Channel Groupings

Kerry Deutsch
Field Account Manager, Team Lead CarGurus

CORRECT

Jason Trevisan
CFO
CarGurus

You may have heard of the latest privacy law coming out of California, but did you know it...

Quiz yourself on these short videos to learn how the free Pricing Tool in your CarGurus Dealer Dashboard can give you an edge over your competitors.

Get Started with Google Analytics

Jason Trevisan

SPEAKERS

Are you a Pricing Tool expert?

Kyle Stock

E-Commerce Director| Ewing Automotive Group

Stop Staff Turnover In Its Tracks With Effective Coaching

4:00 PM – 4:45 PM (45 min)

Read more

Senior Automotive Retail Strategist | Google

CFO | CarGurus

Corey Ricketts
Digital Consultant Team Lead CarGurus

CFO | CarGurus

Field Account Manager, Team Lead | CarGurus

Kerry Deutsch

Read more

Steve Capezza

Get Started with Google Analytics

Kerry Deutsch

Vocabulary of Google Analytics

Jason Trevisan

Jason Trevisan

Head of Sales | Zillow

Read more

Jason Trevisan

CFO | CarGurus

Celebrate Day 1 of Navigate with drinks and light bites with fellow dealers from around the globe. Meet the speakers, network, and share your learnings from the sessions in our open bar cocktail reception!

Many dealers aren’t aware of the additional data, tools, and consultative resources available to them with the CarGurus program. Field Account Manager Kerry Deutsch will present the most effective tools and strategies that our highest performing dealers use on a daily basis, both in the Dealer Dashboard and beyond. Whether you’re a long-time CarGurus user or just getting started, these tools and strategies will help get you to that next level of performance:
• Maximizing sales
• Increasing close rates
• Speeding up turn
• Finding the best inventory
Kerry is a longtime member of the CarGurus team and has worked with thousands of dealers throughout the country. He’s spent time in many dealerships training managers and communicating their needs to our team, to help build tools and strategies that help dealers every day. He currently consults with some of the largest dealership groups in the US.

Next Question

CORRECT

Jason Trevisan

Director and Corporate Counsel, Privacy and Regulatory | CarGurus

3

CORRECT!

Video 2:

Video 1:

Get Started

Field Account Manager, Team Lead | CarGurus

Are you a
Pricing Tool expert?

Video 4:

Field Account Manager, Team Lead | CarGurus

Read more

Spotlight - Principles of Innovation at Google

Clicking the rainbow slider bar – or changing the price in any way in the Pricing Tool - will not update your prices on CarGurus. This gives you the power to test a variety of pricing options. You can export the pricing to update with your feed provider.

Brian Ventura
Product Data Analyst
CarGurus

Product Data Analyst | CarGurus

Steve Capezza
Head of Sales
Zillow

Navigating Data Privacy: Steps to CCPA Compliance (and How it May Affect...

To learn more, contact your dedicated account representative at 1-800-CARGURUS or fill out the form below:

Field Account Manager, Team Lead | CarGurus

You may have heard of the latest privacy law coming out of California, but did you know it affects any dealer who does business in California—even if you’re just shipping a car there? Do you know what the law means and how you need to optimize compliance? And did you know that close to 17 other US states are in the process of adoption similar privacy laws?
After this session, you’ll be prepared to navigate CCPA with three main takeaways:
• Understanding 5 major CCPA rights
• Steps to operationalize compliance
• Smart options that balance services provided by dealers and achieving compliance
Who should attend: California dealerships or any dealership that serves CA consumers.

Since its inception in September 1998, Google’s innovations have...

We all know buyers are influenced by what they see on social media, but do you really know how to implement social campaigns that turn into appointments and ultimately, sales? During this session, Nick Markosian, owner of Markosian Auto, will present actionable tips and tricks for turning social media into an actual lead driver.

Video 2:

Head of Sales | Zillow

Jason Trevisan

SESSION TO BE RELEASED

Steve Capezza

Product Data Analyst | CarGurus

Head of Sales | Zillow

SPEAKER

Kerry Deutsch

TRUE

Founder and CEO | CarGurus

CFO | CarGurus

Head of Sales | Zillow

Joseph Davis

4:00 PM – 4:45 PM (45 min)

Corey Ricketts
Digital Consultant Team Lead CarGurus

Jason Trevisan

Jason Trevisan

Kelly McNearney

SPEAKERS

Why is coaching and developing your salespeople integral to your...

Rachel Weed

CarGurus founder and CEO Langley Steinert sits down with Bloomberg's automotive reporter Kyle Stock for a fireside-style Q&A chat. In this discussion, they’ll talk about how technology is changing the automotive retail landscape and other major trends impacting car shopping today. They will also discuss how CarGurus fits into, and is leading, those trends and what dealerships can do to stay on top of them.

Read more

Search engine marketing is complicated. This interactive session will demystify SEM to help make your marketing more effective. Learn vocabulary, tips, and tricks for creating a smart SEM strategy and better understand your data to hold your paid search vendors accountable. At the end of this session, you’ll know how to make data-driven decisions to grow your business.
Who should attend? Internet directors, marketing managers, and anyone that executes or oversees search marketing at your dealership. Open to all experience levels.

QUIZ
I can filter for listings that are missing options and
edit them to get a more accurate deal rating.

Head of Sales | Zillow

Jason Trevisan

Owner, President | Markosian Auto

4:00 PM – 4:45 PM (45 min)

1

Next Question

Field Account Manager, Team Lead | CarGurus

Is your marketing stuck somewhere between traditional offline and digital tactics? Are you unsure how to truly harness the troves of consumer data that are available? In this session, you’ll learn how to get your marketing strategy into high-gear using location intelligence. Jeff White, founder and CEO of Gravy Analytics, a location intelligence platform, will explore how anonymized and aggregated location data can help dealers strengthen their relationships, increase customer engagement, boost sales and maintain an edge above the competition. You’ll learn:
Why where we go is who we are: How to use location data and in-market auto buying insights to paint a more holistic picture of who your target buyer is.
How to beat your competition: Location intelligence helps you not only understand how prospective buyers are interacting with your competition but also attract them away with a “can’t miss” offer. This insight can also inform key decisions like pricing, inventory, promotions and staffing.
Identify true in-market buyers and move fast: Our data reveals you have less than a month to get the attention of people who are actively looking
for a new car. Use location intelligence to reach this target audience with your best offer before they make a final purchase decision.
Stay on their radar: Location intelligence is great for keeping new and current customers motivated during the tenure of their lease and/or purchase decision. If you know their real-world behaviors - favorite brands, restaurants, etc. - you can stay top of mind with timely offers like tickets to a nearby concert or a coupon for an oil change.
About Gravy Analytics
Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world. Where we go is who we are. For more information, visit us at gravyanalytics.com.

CFO | CarGurus

CFO | CarGurus

Read more

5:00 PM

2:00 PM – 2:45 PM (45 min)

Joseph Davis
E-Commerce Director
Ewing Automotive Group

The Ins-and-Outs of Building a Smarter SEM Strategy

Digital Consultant Team Lead | CarGurus

Steve Capezza

Field Account Manager, Team Lead | CarGurus

SPEAKERS

Head of Sales | Zillow

4:00 PM – 4:45 PM (45 min)

Field Account Manager, Team Lead | CarGurus

CFO | CarGurus

Stop or pause any paid search campaigns that you’re currently running.

You invest your marketing budget across many channels, but don’t always have the tools or best practices needed to see the bigger picture. What is your best performing channel? Where should you invest? Where should you pull back? In this session, two dealership E-commerce directors will share how they manage their million-dollar budgets and channels efficiency every day.
Who should attend: E-commerce directors and others that oversee marketing spend at your dealership.

Read more

3:00 PM – 3:45 PM (45 min)

DAYMOND JOHN'S 5 SHARK POINTS: FUNDAMENTALS FOR SUCCESS IN BUSINESS AND LIFE
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales.
He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young’s Master of Excellence Award. His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today.
John is also an author of two New York Times best-selling books "Power of Broke" and "Rise and Grind." In 2009, he joined the cast of ABC's entrepreneurial business show the Shark Tank by acclaimed producer Mark Burnett. Millions of weekly viewers tune into the show as John, known as "The People's Shark," demonstrates his marketing prowess and entrepreneurial insights.
Find out how John's experiences in entrepreneurship can translate to actionable steps for your dealership in his Navigate keynote, Daymond John's 5 Shark Points: Fundamentals for success in business and life.

SPEAKERS

SPEAKERS

INCORRECT

Field Account Manager, Team Lead | CarGurus

Women of Navigate Dinner Reception

Since its inception in September 1998, Google’s innovations have transformed industries. Discover the guiding principles that power Google's culture and decision-making. Learn what technology Google is betting its future on and how to adopt it at your own store. You’ll walk away with insights into a tech powerhouse and inspiration for innovation at your dealership.

How to Make your Social Media Presence Work for You

3:00 PM

*session day and times are subject to change

Why is coaching and developing your salespeople integral to your overall success as a dealership? Coached reps can improve their performance up to 20%, can be retained for longer, and become more efficient. It’s also the most effective way to identify weaker reps and problems before they happen. The problem? We never think we have time for it. Learn why coaching and professional development for your salespeople is imperative to your sales success and how to make it fit in to your busy schedule.

Since its inception in September 1998, Google has been a unique company. Discover the...

You can use the Pricing Tool to sort for vehicles missing options, and update them to get more accurate Instant Market Values (IMV) and deal ratings. Any updates will refresh within 24 hours.

2:00 PM – 2:45 PM (45 min)

2019 Schedule

Terms & Conditions

Keynotes

SPEAKER

SPEAKERS

SPEAKERS

CFO | CarGurus

Agenda

Kerry Deutsch

Who Should Attend

Register Now

Transparency: it’s fundamental to CarGurus’ mission and a key component of any successful business model. Executives from Zillow and TripAdvisor join CarGurus' CFO Jason Trevisan to reveal how real transparency can fundamentally change an industry. In this session, you’ll learn about the role of transparency in the shopper journey and how two powerhouse companies use it to make their marketplaces better for both shoppers and businesses.
Who should attend? Owners, GM’s, and anyone at the dealership who is interested in learning how consumer trends impact business decisions.

10:00 AM – 10:45 AM (45 min)

President | Kain Automotive, Inc.

Read more

Head of Sales | Zillow

CFO | CarGurus

SPEAKERS

Head of Sales | Zillow

How can CarGurus help dealers build an effective digital marketing strategy across multiple channels? In this session we will review how tapping into the right digital audience, and understanding where they are in their car buying journey, will allow dealers to engage across a variety of digital channels needed to reach today’s shoppers.

9:00 AM – 9:45 AM (45 min)

Jason Trevisan

Kerry Deutsch

E-Commerce Director| Ewing Automotive Group

10:00 AM

11:00 AM – 11:45 AM (45 min)

SPEAKERS

Read more

Keynote: Guy Kawasaki

Sarah Welch
Chief Marketing Officer
CarGurus

To be announced.

3:00 PM – 3:45 PM (45 min)

Closing More Sales with Location Intelligence

9:00 AM – 9:45 AM (45 min)

Celebrate Day 1 of Navigate with drinks and light bites with fellow dealers from around the globe. Meet the speakers, network, and share your learnings from the sessions in our open bar cocktail reception!

Head of Sales | Zillow

Field Account Manager, Team Lead | CarGurus

SPEAKERS

Many dealers aren’t aware of the additional data, tools, and consultative resources available to them with the CarGurus program. Field Account Manager Kerry Deutsch will present the most effective tools and strategies that our highest performing dealers use on a daily basis, both in the Dealer Dashboard and beyond. Whether you’re a long-time CarGurus user or just getting started, these tools and strategies will help get you to that next level of performance:
• Maximizing sales
• Increasing close rates
• Speeding up turn
• Finding the best inventory
Kerry is a longtime member of the CarGurus team and has worked with thousands of dealers throughout the country. He’s spent time in many dealerships training managers and communicating their needs to our team, to help build tools and strategies that help dealers every day. He currently consults with some of the largest dealership groups in the US.

CarGurus Tools - The CarGurus Merchandising Playbook: Using CarGurus Tools and Strategies to gain the most for your dealership

Field Account Manager, Team Lead | CarGurus

Video is important to building a brand and engaging with potential customers. But if you don't have tens of thousands of dollars to spend on video production, how can you take advantage of this vital channel? Hear from CarGurus' Director of Brand Marketing on how to make videos that get your message across without breaking the bank.

Why Mobile First Design is Mission-Critical to Your Dealership Success

SPEAKER

Basic Navigation

Field Account Manager, Team Lead | CarGurus

Why Attend

SPEAKERS

CFO | CarGurus

E-Commerce Director| Ewing Automotive Group

Since its inception in September 1998, Google has been a unique company. Discover the...

More information to come.

CFO | CarGurus

FALSE

Read more

CFO | CarGurus

9:00 AM – 9:45 AM (45 min)

Joseph Davis

Kerry Deutsch

SESSION TO BE RELEASED

Read more

CFO | CarGurus

Go to Tuesday

CFO | CarGurus

CFO | CarGurus

2:00 PM – 2:45 PM (45 min)

VP, Strategic Partnerships | Carvana

Founder | Clearshift

David Kain
President
Kain Automotive, Inc.

Steve Capezza

1:00 PM

Steve Capezza

Creating Goals
& Segments

Jason Trevisan

Creating Goals
& Segments

Steve Capezza

SPEAKERS

Jason Trevisan

Digital marketing changes everything. Today, all marketers...

Register Now

Read more

Reports & Alerts

Jason Trevisan

Clicking the rainbow slider bar will not update your pricing, so that you can test a variety of pricing options. You can export the pricing to update with your feed provider when you’re ready.

Field Account Manager, Team Lead | CarGurus

You can access data, including what it would take to change
vehicle deal ratings and page ranks, with the Pricing Tool.

Field Account Manager, Team Lead | CarGurus

CEO | Senior Automotive Retail Strategist | Google

What features and strategies can I easily use in the Pricing Tool?

Founder | Clearshift

Field Account Manager, Team Lead | CarGurus

Derek Pankratz
Senior Research Manager
Deloitte

To be released.

Kim Orlesky

Are you a Pricing Tool expert?

Google Analytics Videos

SPEAKERS

Co-Founder and CEO| Hireology

CFO | CarGurus

CFO | CarGurus

More information to come.

Read more

CFO | CarGurus

Jason Trevisan

AI bots are taking over websites and messenger applications. Can robots completely replace salespeople in the future? If our job is solely to discover customer "pain" and create a logical solution—the answer is yes. But is that best? What can you do as a high-value provider to ensure AI doesn’t take over completely? And do we really want it to?

You already know that most car searches happen online. Now, more and more of the actual purchase process is going online, too. This panel discussion brings together forward-thinking dealerships large and small to talk about reinventing car sales—and maybe working on that industry reputation while you're at it. Come away from this session with more knowledge of the purchase process and relatable tips on bringing shipping options back to your dealership.

Low unemployment and a tight labor market mean today’s job seekers are taken off the market quickly. Your dealership can’t afford to lose out on top talent simply because you don’t have an effective hiring process in place. But recent Hireology data found that nearly 1 in 5 dealership job applicants is lost – meaning the hiring manager either never reviewed the applicant or took too long to review.
People are your dealerships largest profit driver. Without the right people on your team, you’ll miss your sales targets and fail to offer customers the top-notch service they expect, causing your bottom line to take a hit.
During this keynote, Hireology Co-Founder and CEO, Adam Robinson, will walk through how your team can follow an efficient hiring process, avoid lost applicants, deliver a compelling candidate experience and keep top talent engaged post-hire. He’ll also share key metrics you should track to continuously improve the people side of your dealership.

Kerry Deutsch

QUIZ
The Pricing Tool can help me manage how and where
my vehicles show up on search result pages.

CFO | CarGurus

To be released.

Speakers

Three CarGurus executives share their vision of where CarGurus is going, including how we want to help consumers and the future of CarGurus offerings for dealers. Don't miss this sneak preview of upcoming products and an exclusive announcement for Navigate attendees.

Jason Trevisan

SPEAKERS

Read more

Hynes Convention Center, Boston, MA

SPEAKERS

Why Attend

Read more

SPEAKERS

SPEAKERS

SPEAKERS

Jeff White

Celebrate Day 1 of Navigate with drinks and light bites with fellow dealers from around the globe. Meet the speakers, network, and share your learnings from the sessions in our open bar cocktail reception!

SPEAKER

SPEAKERS

3:00 PM

SPEAKERS

FAQ

Making High-Performing Videos On A Low-End Budget

Jason Trevisan

Speakers

SPEAKERS

Hynes Convention Center, Boston, MA

TRUE

SPEAKERS

SPEAKERS

Ben Koller

SESSION TO
BE RELEASED

SPEAKERS

Start your day with coffee and casual breakfast discussions on various industry topics. Don’t worry—there will be “no discussion” tables for those that need a few cups of coffee before socializing.

Head of Sales | Zillow

Jason Trevisan

Jeff White
Founder and CEO
Gravy Analytics

3:00 PM – 3:45 PM (45 min)

Head of Sales | Zillow

Read more

SPEAKERS

To be announced.

Privacy Policy

INCORRECT

Kerry Deutsch

Wednesday, October 23

Quiz yourself on these short videos to learn how the free Pricing Tool in your CarGurus Dealer Dashboard can give you an edge over your competitors.

2:00 PM – 2:45 PM (45 min)

Technology has disrupted the automotive industry, but every...

Basic Navigation

CFO | CarGurus

AI bots are taking over websites and messenger applications. Can...

Jason Trevisan

Future-Proof Your Dealership by Putting Your Applicants First

Steve Capezza

President | Kain Automotive, Inc.

Cargurus Data Reveals The Car Buying Audience Of 2019

Create Custom Channel Groupings

E-Commerce Director| Ewing Automotive Group

Spotlight – Lyft COO, Jon McNeill

Corey Ricketts
Digital Consultant Team Lead CarGurus

Jeff Miller
VP, Strategic Partnerships
Carvana

Technology has disrupted the automotive industry, but every car deal still starts and ends with a simple handshake. During this session, you’ll learn how to embrace new technology, while staying true to the roots of what car selling really is, a human transaction.

Director Brand Marketing | CarGurus

Steve Capezza

CFO | CarGurus

Sam Zales
President and COO
CarGurus

Derek Pankratz

Field Account Manager, Team Lead | CarGurus

3:00 PM – 3:45 PM (45 min)

SPEAKERS

How can CarGurus help dealers build an effective digital marketing...

Workshop: How to manage your leads

Field Account Manager, Team Lead | CarGurus

VP of Marketing | Acquia

2:00 PM

Terms & Conditions

SPEAKER

Read more

FALSE

Tech Panel: The Future Of Mobility And How You Can Get Ahead

SPEAKERS

Read more

SPEAKERS

Navigate Concludes

Jason Trevisan

Perry Hewitt
Digital Consultant and Advisor

Director, Consumer Insights | CarGurus

Steve Capezza

10:00 AM – 10:45 AM (45 min)

Read more

SPEAKERS

CFO | CarGurus

Madison Gross
Director, Consumer Insights
CarGurus

CFO | CarGurus

Beyond the Metrics: How to Build a Digitally-Fueled, Winning Marketing Strategy

Get Started with Google Analytics

Head of Sales | Zillow

Jason Trevisan

With the explosion of short-term rentals, ride sharing, subscription...

SPEAKERS

Creating Goals
& Segments

12:00 PM – 1:00 PM (1 hour)

Feeling confident in your knowledge?
Take the full quiz below to demonstrate your expertise.

Contacts Us

CFO | CarGurus

9:00 AM – 9:45 AM (45 min)

SPEAKERS

Head of Sales | Zillow

Jeff VanderWal

Are you a Pricing Tool expert?

11:00 AM – 11:45 AM (45 min)

SPEAKERS

1:00 PM – 1:45 AM (45 min)

CFO | CarGurus

CarGurus Data Reveals The Car Buying Audience Of 2019

More information to come.

TAKE QUIZ

Shilpa Reddy

Vocabulary of Google Analytics

Justin Braun

11:00 AM – 11:45 AM (45 min)

Steve Capezza

More information to come.

11:00 AM – 11:45 AM (45 min)

Kerry Deutsch

Spotlight – Work Inspired: How to Build an Organization Where Everyone Loves to...

Get Started with Google Analytics

Katie Staveley
VP of Marketing
Acquia

AJ Maknati

Kerry Deutsch

Kerry Deutsch

Jason Trevisan

Panelists to be announced.

To be announced.

With the explosion of short-term rentals, ride sharing, subscription services, and other alternative ways of getting access to the vehicles consumers need, the idea of "mobility" is being rapidly rewritten. Industry experts will share their insights in this panel discussion moderated by Deloitte's Derek Pankratz. You’ll walk away with more knowledge about the future of automotive— perhaps with some tips on getting ahead of the trend now.

You can use the Pricing Tool to sort for vehicles missing options, and update them to get more accurate Instant Market Values (IMV) and deal ratings. Any updates will refresh within 24 hours.

Finish watching and get access to the full quiz below.

Jason Trevisan

Jason Trevisan

Director Brand Marketing | CarGurus

Keynote: Guy Kawasaki

President | KO Advantage Group

Jeff VanderWal

Jeff Miller

Jason Trevisan

SPEAKER

Jason Trevisan

SPEAKERS

More session information to come.

TRUE

Get Started

Read more

Kim Orlesky
President
KO Advantage Group

Peek into 2020: Industry and macroeconomic trends you need to know

3:00 PM – 3:45 PM (45 min)

SPEAKERS

Steve Capezza

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes-Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple, and also the author of...

SPEAKERS

Field Account Manager, Team Lead | CarGurus

3:00 PM – 3:45 PM (45 min)

2:00 PM – 2:45 PM (45 min)

Joseph Davis

Spotlight - Principles of Innovation at Google

Peek into 2020: Industry and macroeconomic trends you need to know

Jason Trevisan

Jason Trevisan

Ben Koller
Co-Founder
Dynamic Beacon

Adam Robinson
Co-Founder and CEO
Hireology

Video 3:

Kerry Deutsch

Keynotes

Video 3:

Head of Sales | Zillow

Jason Trevisan

Video is important to building a brand and engaging with potential...

E-Commerce Director| Ewing Automotive Group

Spotlight - AI & Sales: What Will and Never Can Be Replaced by Bots

2:00 PM – 2:45 PM (45 min)

Spotlight – Work Inspired: How to Build an Organization Where Everyone Loves to Work

SPEAKERS

Adam Robinson

Jason Trevisan

Jason Trevisan

Head of Sales | Zillow

SPEAKERS

Jason Trevisan

SPEAKER

Read more

Next Question

Field Account Manager, Team Lead | CarGurus

Head of Sales | Zillow

Head of Sales | Zillow

8:00 AM – 8:45 AM (45 min)

Joseph Davis

Field Account Manager, Team Lead | CarGurus

Jeff VanderWal
Founder
Clearshift

Since its inception in September 1998, Google has been a unique company. Discover the...

Video 4:

More speakers to come

CORRECT

Spotlight: Beyond the Metrics: How to Build a Digitally-Fueled, Winning Marketing Strategy

Digital marketing changes everything. Today, all marketers are awash in tools to identify the right prospect, start the conversation, nurture the lead, and close the deal. And modern dealerships have risen to the challenge by building teams skilled in tactics like search, social, email, and analytics. But what’s the role of brand and creativity? And how do you roll all these tactics up into a coherent strategy? In this session, we’ll take a look at inspiring marketing examples from sectors like higher education, software, and fitness to see creativity and quantitative skills combining to yield results. We’ll also look at best practices for encouraging ongoing innovation and setting your teams up for success.

1

Finish watching and get access to the full quiz below.

CFO | CarGurus

Field Account Manager, Team Lead | CarGurus

Steve Capezza

More than a third of all shoppers report using mostly a mobile device to shop for a vehicle. During this session, you'll learn how to create the best possible mobile website experience to generate improved customer engagement and drive conversions. Some key takeaways include:
• Discover practical strategies for sending mobile-optimized emails that pass spam filters, get opened,
and prompt your customers to take real action
• Learn how to outrank your competition with essential SEO tactics
• How to optimize your VDPs for the mobile experience

Founder | Clearshift

CFO | CarGurus

To be released.

4:00 PM – 4:30 PM (30 min)

Who Should Attend

SPEAKERS

SPEAKER

Aron Ain
CEO
Kronos

Katie Staveley

Kerry Deutsch

To be announced.

CFO | CarGurus

Learn About CarGurus Digital Marketing Products

3:00 PM – 3:45 PM (45 min)

Low unemployment and a tight labor market mean today’s job...

QUIZ
I can filter for listings that are missing options and
edit them to get a more accurate deal rating.

Clicking the rainbow slider bar – or changing the price in any way in the Pricing Tool - will not update your prices on CarGurus. This gives you the power to test a variety of pricing options. You can export the pricing to update with your feed provider.

Madison Gross

Field Account Manager, Team Lead | CarGurus

Head of Sales | Zillow

5:00 PM – 7:00 PM (2 hours)

11:00 AM – 11:45 AM (45 min)

CFO | CarGurus

More information to come.

CFO | CarGurus

Kerry Deutsch

Read more

11:00 AM – 11:45 AM (45 min)

Digital Consultant and Advisor

David Kain

10:00 AM – 10:45 AM (45 min)

Head of Sales | Zillow

Spotlight - AI & Sales: What Will and Never Can Be Replaced by Bots

Video 3:

Jason Trevisan

SPEAKERS

Video 1:

Joseph Davis

Director Brand Marketing | CarGurus

Jason Trevisan

SPEAKER

Stop or pause any paid search campaigns that you’re currently running.

Shilpa Reddy

2:00 PM – 2:45 PM (45 min)

Corey Ricketts
Digital Consultant Team Lead CarGurus

Embrace tech, but don’t forget where we came from

SPEAKERS

Video 1:

Read more

Read more

SPEAKERS

Field Account Manager, Team Lead | CarGurus

Peek into 2020: Industry and macroeconomic trends you need to know

Read more

Jason Trevisan

SPEAKER

10:00 AM – 10:45 AM (45 min)

Learn about CarGurus digital marketing products

Is your marketing stuck somewhere between traditional offline and digital tactics? Are you unsure how to truly harness the troves of consumer data that are available? In this session, you’ll learn how to get your marketing strategy into high-gear using location intelligence. Jeff White, founder and CEO of Gravy Analytics, a location intelligence platform, will explore how anonymized and aggregated location data can help dealers strengthen their relationships, increase customer engagement, boost sales and maintain an edge above the competition. You’ll learn:
• Why where we go is who we are
• How to beat your competition
• Identify true in-market buyers and move fast
• How to stay on their radar

Head of Sales | Zillow

Founder and CEO | Gravy Analytics

SPEAKERS

Read more

Read more

Three CarGurus executives share their vision of where CarGurus is going, including how we want to help consumers and the future of CarGurus offerings for dealers. Don't miss this sneak preview of upcoming products and an exclusive announcement for Navigate attendees.

10:00 AM – 10:45 AM (45 min)

CFO | CarGurus

Panelists to be announced

11:00 AM – 11:45 AM (45 min)

Steve Capezza

Head of Sales | Zillow

Jason Trevisan

Is your marketing stuck somewhere between traditional offline and digital tactics? Are you unsure how to truly harness the troves of consumer data that are available? In this session, you’ll learn how to get your marketing strategy into high-gear using location intelligence. Jeff White, founder and CEO of Gravy Analytics, a location intelligence platform, will explore how anonymized and aggregated location data can help dealers strengthen their relationships, increase customer engagement, boost sales and maintain an edge above the competition. You’ll learn:
Why where we go is who we are: How to use location data and in-market auto buying insights to paint a more holistic picture of who your target buyer is.
How to beat your competition: Location intelligence helps you not only understand how prospective buyers are interacting with your competition but also attract them away with a “can’t miss” offer. This insight can also inform key decisions like pricing, inventory, promotions and staffing.
Identify true in-market buyers and move fast: Our data reveals you have less than a month to get the attention of people who are actively looking
for a new car. Use location intelligence to reach this target audience with your best offer before they make a final purchase decision.
Stay on their radar: Location intelligence is great for keeping new and current customers motivated during the tenure of their lease and/or purchase decision. If you know their real-world behaviors - favorite brands, restaurants, etc. - you can stay top of mind with timely offers like tickets to a nearby concert or a coupon for an oil change.
About Gravy Analytics
Gravy Analytics is the leading provider of real-world location intelligence for marketers. Our patented AdmitOne™ engine verifies consumer attendances at millions of places, points-of-interest and local events, providing unprecedented visibility into the offline consumer journey. Gravy Analytics processes billions of anonymous mobile location signals every day to create its industry-leading and privacy-friendly data services, insights, and audiences. From ad targeting to customer relationship management, competitive intelligence to sponsorship selection, Gravy Analytics enables better business decisions with big data that reveals where people go in the physical world. Where we go is who we are. For more information, visit us at gravyanalytics.com.

CFO | CarGurus

SPEAKERS

Jason Trevisan

Tech Panel: The Future Of Mobility And How You Can Get Ahead

CFO | CarGurus

CFO | CarGurus

Steve Capezza

Senior Research Manager | Deloitte

Jason Trevisan

Video 4:

Read more

Great job!

Privacy Policy

Embrace tech, but don’t forget where we came from

Jason Trevisan

Read more

Head of Sales | Zillow

George Augustaitis
Director, Automotive Industry Analytics
CarGurus

Field Account Manager, Team Lead | CarGurus

Steve Capezza

Read more

SPEAKERS

Video 1:

Shilpa Reddy
Director Brand Marketing
CarGurus

Not Your Dad’s Car Lot: The Changing Face Of Auto Retailing

Agenda

8:00 AM

Co-Founder |Dynamic Beacon

CFO | CarGurus

AJ Maknati
Founder
Tricars

Jason Trevisan

Future-Proof Your Dealership by Putting Your Applicants First

More session information to come.
David is President of Kain Automotive Inc., an industry leading provider of Automotive Internet Sales, Business Development Center and Digital Marketing training and consulting which he founded in 2003. Kain Automotive has been recognized as the #1 Dealer Rated Internet Training Company in the U.S.

To learn more, contact your dedicated account representative at 1-800-CARGURUS or fill out the form below:

Leading in a Male Dominated Industry: Women auto industry professionals are invited to join us for an inspiring evening of networking.

Head of Sales | Zillow

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes-Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was the chief evangelist of Apple, and also the author of "The Art of the Start 2.0," "The Art of Social Media," "Enchantment," and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.
Find out how Kawasaki’s experiences in creating strong brands and companies can translate to actionable steps for your dealership in his Navigate keynote, The Art of Innovation.

Steve Capezza

Breakfast

Founder | Tricars

SPEAKERS

11:00 AM

SPEAKERS

SPEAKERS

SPEAKERS

Next Question

Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about so much more than seeing their name.
After this session, you’ll be able to:
• Understand the fundamentals of what makes a great customer experience
• Maximize the most valuable customer data that exists in your different tools and systems
• Adopt new ways to personalize that experience