Power of the Almighty Blog: Part II

In part I of this series, I discussed three tactics marketers can use to leverage a successful social media campaign.

1) Create a blog that supplements the clientâ€™s service or product offering

2) Join relevant communities & participate

3) Bookmarking

Question is, does a blog have the power to affect change, create a sense of urgency or a call to action? I decided to put the power of the blog to the testâ€¦

About a month ago, I had a very negative experience with an online merchant (more like fraudulent) and reported the incident to my bank. I followed the bank’s “company procedures” for reporting & filing disputes and followed up with them (as instructed) a couple of days later. To make a long story short (Iâ€™ll spare you the “war oâ€™ words”), they claimed to have no record of my dispute and I was now responsible for over $300 worth of fees the bank had imposed on my account. I was taken for a ride by the merchant & now my bank wanted to do the same?

How can I get my voice heard and get some traction against this giant corporation? Iâ€™m one person, one voice up against a large company with endless resourcesâ€¦

Next week Iâ€™ll reveal the conclusion in Part III of the Power of the Almighty Blog! Guaranteed to raise some eyebrowsâ€¦

About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency’s Portland office. Ben got his start in SEM way back in 1999 – when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn’t looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine – in that order, etc. Mostly – he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn