I think it's a pretty safe bet that an AT-AT is on the radar for 2010 but I have no idea what direction Hasbro will decide to go with it. I think it could definitely be in the $100 range if Hasbro wanted to make it work. They could also easily go the $150-ish route like the BMF and see what happens.

The slide that JTA has looks relatively professional, like something you'd see from Hasbro, but a really creative person could definitely fake it. I don't think JTA would fake it so it would be interesting to know where it came from, if the source is sound. My guess is that it might be since JTA seems to have a decent rep for this type of thing.

Anyway, it won't be much longer till we hear the plans for 2010. Hopefully some good news will come out of the UK toy show, which is later this month, and we won't have to wait all the way to February.

E...

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"I sell the drugs that keep you people from seeing dragons at night." - Gus "Psych"

I'm hopefuly for the AT-AT to come out, but I'm also going to be cautious about picking one up right away. Since I've seen where waiting could have saved me half as much on the Falcon, AT-TE, and Turbo Tank, I see the same thing happening with the AT-AT as well.

I'll prolly buy one at full price, with the hopes of returning it to buy it back cheaper.

Meh, either way, I know I'll own at least one of these.

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I'm just a humble collector trying to make his way through the universe...of toy aisles."We are strong. We are resilient. We are American." - President Barack Obama, State of the Union Address 2010

I'm also going to be cautious about picking one up right away. Since I've seen where waiting could have saved me half as much

That's the catch-22. If we buy at full price, it sucks to spend more, but it tells Hasbro yes there is a market for this stuff. If we wait, we save 50%, but then Hasbro gets to say "see no one wants this at the price it costs us to make it".

On one hand, I'd love to support the big-money stuff to show Hasbro there's a market for it (and hopefully get more "big" things llike a Sail Barge or whatever), but on the other hand who doesn't like the idea of waiting and saving $50-70 bucks?

The slide looks weak, but I can totally see Hasbro using that for some sort of internal presentation.

Here's to hoping that it's legit, and that it's a nice surprise in the $100 price offering.

completely agree about the "weakness" of the slide. I am not sure what the purpose of the slide is, but I would think that if I, as a company, were showing off a new big box toy item, there would be a lot more focus on the actual toy itself - and not having what appears to me as a primary focus on two characters from the cartoon.

plus I would think any picture would atleast make some sort of attempt to to show off atleast one of the bulletted features...

Still hoping this is legit but I definitely do have my doubts.

As for saving money on these big items - if I love it I will rush out and grab it full price, I did on both the Falcon and the Target Jabba Rancor. If I am not head over heals about it but I do kinda like it I may pick it up on clearance, which is what I did end up doing for both the AT-TE ($50 at TRU this past summer) and the Turbo Tank ($45 after Christmas with a $5 off coupon at WM).

Indeed. The wait and see clearance mentality can serve you well personally & financially, but in the grand scheme of things does that hurt the line? When you have hundreds or possibly thousands of collectors doing that I think there's the potential for a negative impact on future big items. If a significant number of collectors use the wait and see approach on the new AT-AT, it can only have a negative affect on the release of future large vehicle offerings.

As for the veracity of the slide? I'm on the editorial board at JTA, and was privy to the leadup to our staff receiving this image. It was presented to JTA as a retailer solicitation. But the lack of an actual product image led to our staff adding the disclaimer to our own report that nothing is official until Hasbro tells us otherwise. Everyone at JTA is excited about this news, but we're also wary about the use of unofficial sources.

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"You were entrusted to lead the Republic." - Vote for Ven Zallow from THE OLD REPUBLIC in figure polls!

I certainly hope this pans out as well, and I would think (hope) we'd find out at Toy Fair in about a month. I'm curious to see what they could do with a new AT-AT at the $100 pricepoint (if that is where it is), because I thought if we ever saw a re-do of this it would be closer to the Falcon's original price. Not that I'm complaining, $100 is better than $150 any day.

As far as the "buy now or wait for clearance" issue, I feel much the same as others here. It is nice to save the $50 or more on these things, but at the same time it probably hurts that whole section of the line (in this case, large vehicles) if we all do that. It totally depends on the item for me too. I paid full price for things like the Falcon and Rancor (both of which saw clearance) as well as the AT-ST and Dewback (which haven't yet that I know of). On the other hand, I waited on the AT-TE (mostly out of necessity) and saved $50...I also waited on the Turbo Tank for the same reason, although I couldn't really pick it up when I saw it for $50 at Wal-Mart and I'm still on the fence on whether or not I need one or not. That being said, if we do see this all new AT-AT (depending on how it looks), I'll pick it up at full price. That would probably go for any OT vehicle that we'd see redone, depending on the quality of course.

Correct me if I'm wrong here, but the Endor AT-AT was about 89.99. We are now going to get a bigger, better, more features for $10 more? When the price of the ARC and Gunships are twice as much? Unless Hasbro is feeling generous, the numbers don't seem to add up. Then throw in a speeder bike and Scout. Here's to hope.