Earlier in his keynote, Turner hammered home that Microsoft, unlike Google, built its dominance, with an active partner community. Google, on the other hand, is more a go-it-alone SaaS play.

Said Turner:

“The question I would have for all of you is, you should look at the ecosystem that Google has for partners. And if there’s not a monetization model there for you, then you should deduct, perhaps they could be a competitor, and join the fight.
. . . . .
That’s a challenge I would have for you. Ask the hard questions. And when you don’t get the right answers, make the right decision, make the right decision for your business, and do it in the right way,

Integration experts like BearingPoint can parlay their expertise in even the most esoteric back end applications and systems to bring a single search view of corporate (and Web) data to the enterprise. What Microsoft offers is a software platform and tools to do so vs. the aforementioned Google black box.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States.
Privacy

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States.
Privacy