30.9.17

Netflix will spend over $400 million on Canadian content

Netflix
will create a permanent production presence outside of the US for the
first time with the establishment of Netflix Canada and a pledge to put
over $400 million towards the development of Canadian programming. The
money will be spent over the course of five years.

The streaming service has largely avoided
the requirements put on Canadian content producers by the country's
government.
That has ushered in concerns over loss of Canadian content,
worries over how to compete with streaming services and calls for
streaming taxes -- the money from which has been proposed should go to
fund Canadian programming. Canada briefly had its own Netflix rival -- Shomi -- but it went kaput last year. As of now, the country doesn't tax digital companies like Netflix and doesn't plan to anytime soon.
Netflix has worked with Canadian content creators previously. With the Canadian Broadcasting Corporation, it developed an Anne of Green Gables
series, with a second a second season in the works. It also produced a
miniseries with Canadian filmmakers Sarah Polley and Mary Harron based
on the Margaret Atwood novel Alias Grace.
In a speech today, Canada's Heritage Minister, Melanie Joly, said
the deal "signals a meaningful partnership in supporting Canadian
creators, producers and Canadian creative work, and in bringing that
work to millions of viewers around the world."