I’ll be back! Soon.

After an "OOPS" in 2016 the company is back, stronger than ever, not hurt by lots of excited people to get off the starting blocks as soon as the anniversary iThing is individually wrapped.

Well Tim, you're the business man but I'll never forget your predecessor, the visionary, who initiated the company's success with two ocean-boiling devices. Without an outstanding team this all wouldn't have happened.

iPhone Sales 2017 (millions) …

Q1 78

Q2 51

Q3 41 Σ 170

Q4 45 Σ 215 my expectation

I expect an all-time record of 85m iPhones in Q1 2017 (Oct-Dec) with a 7S, a 7S Plus, and the anniversary 8.

What about the future of the iPhone?

iPhone and iPad can be seen as high level innovation, ‘ocean boiling’ new kind of devices whereas follow-ups could be described with the words of Tim Cook

"Some people see innovation as change, but we have never really seen it like that. It’s making things better."

An innovative product is only born if it provides space for great improvements in the future. So in an essential first step gene targeting must be done and the new blood must run through the veins to delight customers, switchers, and interested parties.