About Us

ASID ICON provides strategic guidance and inspiration for professional interior designers and supports the shared goals of ASID members by providing insight into the business and design knowledge that is essential to the profession.

ASID ICON is the only print and online publication that is 100% to-the-trade, earning the reputation as the voice of the interior design industry nationwide.

More than 60% of design firms in the United States receive ASID ICON

ASID ICON editorial is second to none, written by experts in the field. The magazine has won numerous national publication awards for both content and design.

Nearly 9 out of 10 readers say they read ASID ICON on a regular basis, more than any other industry publication, and it is their main source of interior design information.

About ASIDThe American Society of Interior Designers (ASID) believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.