BMW seems big on drifting these days (so are we, for the record), as evidenced by last month’s “The Epic Driftmob” video featuring the M235i Coupe and this new spot for the new M4 called “M Initiation.”

The video features the M4 sliding in very close proximity to other M cars of various vintages, churning up nimbus clouds of tire smoke, before it takes its spot at the end of a formation that depicts the BMW M logo when viewed from above. The driving was performed by BMW Performance Driving School chief instructor Matt Mullins and Formula Drift champion Chris Forsberg.

Thirty-seven of the cars/obstacles/design elements were supplied by M-enthusiast owners, whose names roll at the end along with pictures of their cars. None of their faces were shown, although we wish we could have seen them as they watched Mullins and Forsberg hang the M4’s tail out at speed within inches of their precious rides. On that note, BMW took care to include this tongue-in-cheek message at the end: “No BMWs were harmed in the making of this film.”

Produced by BMW of North America’s ad firm, KBS, and shot in a huge, empty parking lot, the clip appears to have required a decidedly lower budget than “The Epic Driftmob,” which was produced by BMW AG and required the closure of a huge traffic circle in Cape Town, South Africa, for two days, as well as the enlistment of Rhys Millen and four more of the world’s best drifters. But regardless of how much the company spent, we can’t think of a better way for BMW to welcome the M4 to its fast family.