Screen captures

Set in a Chinese casino—but shot on an English soundstage—this crucial scene between the exotic Séverin and James Bond carefully keeps Séverin's cigarette in view and burning at the appropriate length. In all, Séverin's cigarette got two minutes of screen time, more than Heineken beer and a half dozen other brands that reportedly spent at least $49 million on cross-promotion and product placement in Skyfall. "I whore myself out a little bit for that and we get the movie made," Daniel Craig commented.