How It Works

1. Sign up to be a part of the Programme

Register to become a Saint Lucia Touchpoint!
You should participate only if you are interested in contributing to growing tourism in Saint Lucia and developing your nation. The Saint Lucia Tourist Board is ultimately responsible for the marketing of Saint Lucia and generating tourism arrivals and the Saint Lucia Diaspora Program helps to compliment the work the Saint Lucia Tourist Board is undertaking in the marketplace.

2. Get Your Sales Kit

Become Well Versed!
The Saint Lucia Tourist Board will work with those who have registered to become a Saint Lucia Touchpoint by sharing travel and tourism information about Saint Lucia in order to enhance their product knowledge of the destination. Information sharing will be done through direct training sessions, online webinars and/or destination brochures.

3. Visit Saint Lucia at the Sé Sannou Rates

Real Time Information! Up-to-the-minute information on saintlucianow.com about promotions, diaspora rates, Small Hotels offers, heritage offerings, newsletter sign-up, and ongoing opportunities available to the Diaspora. Real Time Information!

Up-to-the-minute information on stlucia.org about promotions, diaspora rates, Small Hotels offers, heritage offerings, newsletter sign-up, and ongoing opportunities available to the Diaspora.

4. Encourage Family, Friends and Colleagues to visit Saint Lucia

Generate Leads!
Saint Lucia Touchpoints can help to drive visitors to Saint Lucia and get recognized and rewarded for their contribution to country. Simply put, when you promote Saint Lucia as a vacation destination to friends or colleagues and create serious interest to book Saint Lucia, you can refer them to a travel agent who is a part of the Saint Lucia Specialist programme. These travel agents are experts on Saint Lucia and can use the lead to close the sale and record your booking.

5. Get a chance to win a Family Vacation to Saint Lucia

Promote Saint Lucia, generate leads, generate bookings, get recognized and be rewarded!
When you promote Saint Lucia as a vacation destination and create serious interest to book Saint Lucia, the booking generated will provide you with a chance to win monthly prizes and also a chance to win a family vacation (for four persons) to Saint Lucia at the end of the year. Monthly prizes will be awarded for the Saint Lucia Touchpoint who helped generate the most bookings in each country. Additionally, Saint Lucia Touchpoints with the most bookings each month will be featured on the website, Facebook group and in the newsletter.

Two ways to be rewarded:

Send one lead to a Saint Lucia specialist & for every confirmed booking, get a chance to win monthly prizes.

Send one lead to a Saint Lucia specialist & for every confirmed booking, get a chance to win the annual grand prize of a trip for four to Saint Lucia.

6. Be part of the Saint Lucia Movement and become a Saint Lucia Touchpoint… Saint Lucia, Sé Sannou