Major brands to headline Confex programme

Hyundai, Santander, L’Oréal and NHS England will all be represented within the newly launched speaker line up for International Confex 2018. The programme also features representatives from brands including IHG and Virgin Sport, with more being announced in the coming weeks.

The opening session of the day on the Keynote Theatre, will see a discussion on working with event managers and event and experiential agencies from the perspective of major brands. Senior event, marketing and brand managers from Santander (Melissa Noakes), NHS England (Rebecca Conyers-Kelly), IHG (Louise Wilson), Hyundai (Kate Conway) and L’Oréal (Alison Williams) will all be involved in the session, which will be followed by a round table forum for further Q&A’s between agencies and clients.

A follow up session the morning of the second day will also involve major brands, this time joined by their agency colleagues in a wider discussion on ‘Value’ and how this will be measured and understood over the coming year. Also on the Keynote Theatre will be a special session from the Eventwell campaign, sharing the movement’s learnings from 2017, its ambitions for 2018 and how event professionals can move towards better mental health and work life balance.

The theatre itself will be facilitated by Hannah Luffman, managing director, Unicorn Events, and a growing influencer in the agency world, as well as a commentator on Eventwell and vice president of ILEA UK Chapter. The keynote theatre will also be bought to life throughout the show with a spectacular holographic line up produced in partnership with Musion.

“We have an amazing programme of content throughout the two days, but we really wanted the voices of our corporate visitors to be heard, and for them to spark some discussions across the show throughout the two days,” commented Liz Agostini, event director, International Confex. “

International Confex will be announcing further content and speakers within the Keynote, Marketing, and Technology theatres throughout the coming months. Already the show has shared details of its Association Conference as well as the Sales Conference.

Major brands to headline Confex programme was last modified: January 25th, 2018 by Nicola Macdonald