Press Release

San Francisco, CA, June 24, 2014 --(PR.com)-- California Vapor Association proudly announces that the international Yelp community has advanced awareness of the differentiation between smoke shops and vape shops by establishing a unique sub-category for vape shops. This will support retailers’ desire to promote their stores in an accurate way.

“Although the FDA and government organizations classify our members’ businesses under the ‘tobacco umbrella,’ these products are completely different than cigarettes and the confusion for potential customers is frustrating for us,” Jim Root, founder, California Vapor Association. “This is just one of many initiatives we have put into action towards legitimizing and maturing this industry.”

Many industry groups recognize the need to establish independent validation for the differentiation of e-cigarettes from tobacco products. California Vapor Association has been successfully leading this initiative by partnering with the community. Yelp is the most popular way for vape shops to reach new customers, and now vape shops across the globe have access to this resource for accurately growing their businesses.

The new Yelp sub-category was implemented based on the following information gathered and provided by California Vapor Association. Business owners may obtain copies of these reports using the contact information at the bottom of this release.

· Studies that show the difference between vapor and smoke· Studies about the lack of any 2nd hand effects of vapor· The dramatic rise of retail shops over the last 3 years· Public opinion polls showing confusion between vape shops and smoke shops· Testimonials from ex-smokers

California Vapor Association is available to support all retailers, manufacturers, and other supporting businesses interested in building the industry and doing business with members of the vapor industry in all countries. Current operating hours are Monday through Friday from 8am until 6pm Pacific Time US. Association representatives may be reached at (866)365-0173 or CAVaporAssociation@gmail.com. Messages received during non-business hours will be answered the following business day.

About California Vapor AssociationCalifornia Vapor Association is an ethical and family-oriented community that helps create California jobs by building and promoting the vapor industry, including retailers, ejuice manufacturers, and vapor-friendly businesses. We are dedicated to proactive family-friendly regulation to protect our community’s children and provide smokers with reduced-risk options. If you would like to support California Vapor Association, please contact Jim Root at the phone number or email address provided.