Netflix Is Aiming for More Original Global Content

US streaming giant Netflix said on Thursday that it aims to create more original content targeting global audiences despite their nationality or language.

Netflix, which started as a video rental firm in 1997, currently has more than 189 million paid memberships in over 190 countries taking pleasure in both initial and certified TELEVISION series, documentaries and feature films throughout a wide variety of categories and languages, Yonhap news firm reported.

“We spent $8 billion in 2015 to create original material,” Andy Law, director of product style, informed the media here, adding that Netflix is devoted to supplying more initial shows. He did not disclose the budget plan assigned for this endeavor.

Netflix said it will produce more programs in languages other than English as part of efforts to fund top quality foreign-language content and supply them to audiences around the world.

“We wish to create material that can be intuition-ally understood by the global audience, beyond language barriers,” Kim Min-young, a Netflix representative, said.

“Kingdom”, Netflix’s very first initial Korean drama, to be streamed from Friday, will have subtitles in 27 languages and be dubbed into 12 languages, with more to be included.

The six-episode zombie mystery thriller is embeded in the era of Korea’s last Joseon (1392-1897) dynasty, and has actually been written by famous Korean screenwriter Kim Eun-hee, the author of the popular 2016 Tv series “Signal”.

“Netflix’s content crosses borders, revealing our positive side,” Kim stated, citing other certified foreign-language programs such as “Elite” from Spain and the British series “Bodyguard”.

Kim said storytelling is important to reach international a audiences and that Netflix prepares to create more quality local content on the back of “hallyu” or the Korean Wave.

Netflix previously announced that its worldwide streaming revenues surpassed domestic streaming revenues for the first time in 2015.

“Sixty per cent (of our membership) is from outside of the US,” stated Nigel Baptiste, director of partner engagement at Netflix, adding that Asia, and South Korea in specific, is a really essential market.

He likewise stated that the business is presently taken part in various collaborations, working with tech giants such as Samsung Electronics Co. to improve innovation and benefit.

A Netflix button is available on clever TVs to improve availability for consumers so they can rapidly find their preferred programs.

Andy Law said Netflix will continue ramping up numerous efforts to reach its audience through so-called “deep personalisation”.