The Lego Movie Experience opens at Legoland California

February 20, 2014, 8:53 PM ·
Everything is awesome for Lego these days, as The Lego Movie cruises past US$200 million in international box office in just two weeks, while earning a 97% "Fresh" rating from Top Critics on RottenTomatoes.com, a score that beats all of the Academy Award nominees for Best Animated Feature this year. (The Lego Movie will be eligible for next year's Oscars.)

So, of course, Legoland needs to get in on the action. We've been talking on the Theme Park Insider Discussion Board about how Legoland could use The Lego Movie in a dark ride, but those attractions can take years to develop. In the meantime, Legoland California is offering movie fans The Lego Movie Experience a walk-through exhibit of "sets" from the movie, re-created in 3 million Lego bricks. The attraction opened today at the Carlsbad park, with some special guests.

Replies (3)

February 20, 2014 at 9:26 PM ·
I don't think Legoland's ever had a line that long. Given that the last new addition in Florida was based on a mildly successful tv series, I can see this as a placeholder while park operators work on a way to capitalize the massive success of the new movie.

February 20, 2014 at 9:30 PM ·
The part that blows my mind is that they built a whole section in Legoland Florida about Chima (a TV show, for pete's sake), but they did 1/15th the effort for the movie. Way to be timely and relevant there.

February 22, 2014 at 7:23 PM ·
Warner Bros. just announced a sequel for "The Lego Movie", as it has proven to be a major critical and financial success! Hopefully, the Legoland parks can capitalize on this success by developing a dark ride as I mentioned in the discussion forum "Lego Movie Dark Ride?".