street date

German translation: Verkaufsbeginn im Einzelhandel

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Explanation:You asked for the "Fachbegriff". Even though I know we are hitting ourselves right in the wallet every time we suggest not translating something, the Fachbegriff appears to be "Street-Date".

Although the above suggestions might all be fine, in writing for buzzword-conscious industries like computer games or popular music, I would be tempted to leave it in Germanized English, as at these Google, German language, .de domain sites:

The sites don't even bother to explain the term anymore. They also offer almost every orthographic possibility except "Streetdate", but I guess, in German, either "Streetdate", like Airconditioning, Centrecourt, Chewinggum, and Artdirector or "Street-Date", like Air-Conditioning, Centre-Court, Chewing-Gum, and Art-Director would be possible. I'm certainly not a German native speaker but "Street-Date" looks best to me.

Besides all that, "street date" is a very special industry-specific term that might not be 100% synonymous with some of the German terms suggested above. For example, it is very often possible to buy the product before the "street date" through certain channels of trade but normal retailers may not offer the product for sale before that date even if they receive it far in advance. Is that also true of all the German expressions suggested?

Steffen Walter: Don't overestimate the degree of the term's "industry specificity". This rather seems to be plain marketing mumbo-jumbo. "Buzzword-conscious industries" (or rather writers) seem to have lost any remaining German mother tongue awareness.