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Our research this year now supports this no-silver-bullet thinking — 91% of top performers indicate that their organizations are realistic about what content marketing can achieve, compared to 68% of the overall sample and 41% of bottom performers. Eight-five percent of top performers deliver content consistently, compared to 58% of the overall sample and 32% of bottom performers. MORE

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary. MORE

Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Not opt-in lists, but actually had lists for sale. Which is scary! Other data providers? MORE

The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Results? MORE

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic. Google Review Count: 217,000. 10) Inkybee. MORE

But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. MORE

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it. MORE

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. vendors today. . Methodology and process. MORE

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in. MORE

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000. MORE

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start? MORE

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos. MORE

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. MORE

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da! MORE

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do. MORE

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot. MORE

Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” MORE

However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. But the actual rate is only half that, both based on our sample data and industry standards. Why is that so? MORE

Here is a sampling that might give you some ideas for improvement in the coming year. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Whenever possible, say yes to your customers/clients. There is no try.” MORE

This is a sample of the possibilities but it should give you a good start. I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. While there are a lot of moving parts to online events, there are two critical requirements. video stream or PowerPoint slides). Content Marketing. MORE

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Job Responsibilities. 1. 1. 1. 1. 1. APPLY FOR THE JOB. Career MORE

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined MORE

Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note. MORE

Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined MORE

How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty. Like this post? MORE

Sample review: “Dropbox is first of all a file sharing tool. Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review: “An easy way to send big files.” Sharing large files like videos or graphic-intensive documents used to be painful. MORE

Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question. Try letting the text weigh more heavily and relying on fewer images in one of the test samples. MORE

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi MORE

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is? MORE

Free Samples – Free samples are an effective way to highlight your product. In my last blog post , I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? Let’s start with the poor offers: Straight sale with no special inducement. Contact me – great for those deep in the buying cycle but otherwise not effective. Product-centric – better to have something focused on the solution or pain points. Brochures and fact sheets. MORE

Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. MORE

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos. MORE

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined MORE

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Marketing Budget Samples, Examples, and Tips b2bYou might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%. Events: 5-10%. MORE

Here’s a sample social media agenda that can be used as a springboard in designing one that suits your busy schedule and the community channels you’re involved with: Twice Daily – Morning/Afternoon. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. Suffered a grave illness? Not committed. No strategy. MORE

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” MORE

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.) MORE

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps. MORE

Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review: “Easel.ly is a really easy (no pun intended) to use tool that allows you to create infographics from a huge selection of templates.” MORE

Trending Sources

Here is a sampling that might give you some ideas for improvement in the coming year. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Whenever possible, say yes to your customers/clients. There is no try.”

Here’s a sample social media agenda that can be used as a springboard in designing one that suits your busy schedule and the community channels you’re involved with: Twice Daily – Morning/Afternoon. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. Suffered a grave illness? Not committed. No strategy.

Free Samples – Free samples are an effective way to highlight your product. In my last blog post , I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer. Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? Let’s start with the poor offers: Straight sale with no special inducement. Contact me – great for those deep in the buying cycle but otherwise not effective. Product-centric – better to have something focused on the solution or pain points. Brochures and fact sheets.

This is a sample of the possibilities but it should give you a good start. I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. While there are a lot of moving parts to online events, there are two critical requirements. video stream or PowerPoint slides). Content Marketing.

How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty. Like this post?

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it.

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.)

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do.

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Job Responsibilities. 1. 1. 1. 1. 1. APPLY FOR THE JOB. Career

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it.

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start?

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review: “Easel.ly is a really easy (no pun intended) to use tool that allows you to create infographics from a huge selection of templates.”

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic. Google Review Count: 217,000. 10) Inkybee.

Our research this year now supports this no-silver-bullet thinking — 91% of top performers indicate that their organizations are realistic about what content marketing can achieve, compared to 68% of the overall sample and 41% of bottom performers. Eight-five percent of top performers deliver content consistently, compared to 58% of the overall sample and 32% of bottom performers.

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. vendors today. . Methodology and process.

Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000.

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.

Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.”

Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Not opt-in lists, but actually had lists for sale. Which is scary! Other data providers?

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.

Sample review: “Dropbox is first of all a file sharing tool. Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review: “An easy way to send big files.” Sharing large files like videos or graphic-intensive documents used to be painful.

Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question. Try letting the text weigh more heavily and relying on fewer images in one of the test samples.

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself.

However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. But the actual rate is only half that, both based on our sample data and industry standards. Why is that so?

But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Results?