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their top-phones beat an iphone in any hardware category available at a lower price, and they still sell more phones than anybody else. If they can make a more flashy UI, they can become a serious problem for Apple, Retaking control of their OS is the first step

Negative? When not presented as "percentage of growth" (deceiving if one player is much closer to the absolute limit "total number of mobile phones sold"), but as "annual growth in number of units shipped" - it's a top player.

And will continue to be big, if only because of being pushed into lower market segments (what happened to S30, which is still around, and S40, which is still around - in fact, is the most popular phone platform on the planet)