Tag Archives: efficiency

Since the 2008 crash virtually every orchestra has reduced its marketing expenses by cutting back advertising, mailings or people. Sadly, that also cuts sales. But there are other ways to save. You can reduce your agency’s time and billings through … Continue reading →

About This Blog

The demands of my position at Qatar Philharmonic have made it impossible to maintain this blog. I'm leaving up the posts I think most significant in case they're of use to other performing arts marketers. No matter what time crunch I face, though, I look forward to communicating with others interested in music. Write me at brucerobinson@marketingfororchestras.com or call me at +974 3313 3692
Bruce

About the Author

Here I am off the job for a change, near Shkara Glacier and the medieval village of Ushguli, Georgia. Usually I'm busy marketing the remarkable Qatar Philharmonic Orchestra, a superb orchestra of 101 musicians from 30 countries that was formed five years ago.