Marketing Automation

Marketing Automation For Small Business

Big Business Marketing Automation Functionality - On A Small Business Budget

GYC Group's marketing and communication solutions and program execution services are built around the powerful rave7™ SaaS (Software-as-a-Service) platform, a hosted cloud-based and fully integrated suite of Marketing and business automation tools.

Performance and integration for much less than you would expect!

Why An Integrated Platform?

Self-service: we train you how to create and maintain your own content in all modules with no special technical or programming skills, including web page content, CRM configuration and contact maintenance, marketing program planning and campaign execution. Or you can engage us to do it for you!

Fully integrated: no individual components to research, test, cobble together and maintain on your own

Software-as-a-Service: browser-based, no in-house software to install, support or update

eCommerce integration: convenient online shopping and flexibile ePayment options; integrated with the CRM for activity history, the Campaign Manager for promotions and special offers, and the website for interactive landing pages.

The CMS includes a host of powerful content formatting and functional "widgets" that can be dragged and dropped onto any web page, turning a simple online brochure into an interactive revenue generation resource.

rave7™ Communications / Campaign Manager: With campaigns segmented and targeted by the integrated CRM, email / print / pURL and web marketing campaigns are as tightly targeted and personalized as you choose to make them, ensuring highly relevant messaging for each recipient and maximizing response rates.

The end result - enhanced stakeholder communications, development and nurturing of sales leads, and new revenue generation.

Campaign Manager is fully interactive, automatically responding to recipients and notifying Administrators every time someone responds to an email, clicks on a pURL address, completes an online form, requests an action etc.

rave7™ eCommerce / Digital Storefront: Your online store can be seamlessly integrated with the other modules to enable user-friendly online shopping (products, documentation, marketing collateral etc.), with transaction history automatically recorded in the CRM for future communications, promotions etc.

ePayments can be processed through your own merchant account, any major credit card, or payment processors like Paypal, Moneris etc.

With the integrated CMS you have unlimited promotional landing page capabilities and all transaction history is automatically recorded in the CRM for future communications and targeted promotions.

rave7™ Services / Help Desk: To round out the unique market position and business value proposition, there is an optional automated Help Desk / Customer Support module to maximize customer service levels and customer satisfaction ratings, managing incoming service calls from multiple channels, creating incident tickets, automating and tracking responses, escalating issues and managing Service Level Agreement (SLA) conformance and renewals.

The Services module also includes both an Event Manager and a Task Manager that automate task / event creation, event promotion and registration, simple project and task management, task assignment, automated task team communications, tracking, notifications, timeline management and reporting.