Kendrick Lamar Grooves With Ron Isley in His New Video for ‘i’

In case there’s any doubts about Kendrick Lamar’s dancing skills, the L.A.-based rapper spends most of his new video for “i” proving he’s got the right moves. And it makes sense – if you’re going to sample the Isley Brothers’s “That Lady,” you better have the stuff to back it up. But that’s not the real highlight of the 4 minute clip, nor is the guest appearance from Ron Isley himself. Kendrick’s real (or at least hidden) talent comes towards the end when he displays keen rapping skills while dangling his head out of a window of a moving car. Sure, there may be some computer tricks at work here, but the car appears to be moving quite fast and his facial expressions convey no fear whatsoever about the possibility of a bug flying down his throat at any moment.

“i” is Lamar’s first single from his forthcoming, untitled follow-up to 2012’s Grammy-nominated breakout “good kid, m.A.A.d City.” He recently spoke to Hot 97 about the track, saying its positive message was to inspire those in jail and teens struggling with suicidal thoughts. The video's tone certainly reflects that.