"It’s written on our office wall and crossed out. We’re an app you can use to order alcohol, which means we operate in a highly regulated industry -- one that makes and sells a controlled substance, and generates quite a bit of excise revenue for government at all levels. You don’t disrupt that."

"As in 'It’s a top-to-top only, so I’ll debrief you after the meeting.' It reads as elitist and signals that if you’re not at the top, you can’t bring value to the organization -- which couldn’t be further from the truth. I’ve found that the best way to discourage jargon is with humor. We obviously overuse offending phrases in meetings to point out the ridiculousness, and before we know it the phrase dies out."

"Internally and in the industry, Sabra uses 'carrier; to refer to anything -- a carrot, a chip -- you use to deliver hummus to your mouth. It’s so common that at sampling events, Sabra staffers have asked people to 'choose a carrier and a topping.' That befuddles everyone. So I’ve banned 'carrier' from anything that might reach a consumer -- especially social media. We just name the food item.