Content Marketing is one of the most talked about advertising and marketing methods of the last 12-18 months. But much of the hype seems to skim the top of what it can really offer a business. This article will demonstrate the value of content marketing and how it deftly converts the age-old art of storytelling into effective storyselling.

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Your target audience won’t buy the hard sell. It’s not the way marketing works anymore and it was never particularly successful in the first place. Emotional connections between the brand and the audience are essential for leads and sales. Copywriting is not about the speedy process of making a sale, it’s about nurturing a relationship with each customer.