"No one clicked on it, no one liked it..."

by Seth Godin

These two ideas are often uttered in the same sentence, but they're actually not related. People don't click on things because they like them, or because they resonate with them, or because they change them. They click on things because they think it will look good to their friends if they share them. Or they click on things because it feels safe. Or because they're bored. Or mystified.Read the full article