Like most of MySQUAR’s other games, Land of Magic will run on a ‘freemium’ model, which means that it is free to download and play up to a certain level, after which players will have to start purchasing in-game items.

It is a massively multiplayer online role-playing game (MMORPG) – think World of Warcraft – and is the first such game to be targeted at the Myanmar market.

The game, which has been developed for both iOS and Android, is expected to benefit from MySQUAR’s existing user base of other games as well as from the integration with Telenor Myanmar which makes paying for in-app purchases much more straightforward.

Land of Magic will replace WuKong, the group said, as it “feels it will create greater revenue opportunities”.

As for Nanbat Wingabar, that’s a new lottery game that received a “strong reception” during an initial test phase earlier this year.

“MySQUAR is pleased to bring the first MMORPG game to the Myanmar market and the company will continue to deliver live action game formats unique to the Myanmar market,” said chief executive Eric Schaer.

He added: “The company remains focused on achieving monetisation targets and building new partnerships.”

The game would take place in the Wulin world, a genre of Chinese fiction, and will feature a mixture of heroes including those from Myanmar folklore while incorporating elements of chibi anime (a style of Japanese animation)

The group said: “Whilst appreciating any interest shown by potential investors or acquirers, the Company is not actively seeking a purchaser and believes that the continued growth and monetisation of its products will make it an even more attractive prospect over time.”

MySQUAR is the first local language, social and entertainment company created with the intention of enriching the lives of the Myanmar people, through deep, accessible and rich online experiences. The current principal activity of the Group is to design, develop and commercialise Myanmar- focused internet-based and mobile services, mobile messaging applications, including social networks, digital content, mobile games and to extend functionality to include in-app advertising, news aggregation, mobile payment services and ecommerce. The use of local language gives a sense of belonging and community to the users, which will enable a fast spread across the mobile device users for the purpose of user acquisition.

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