The introduction of this brand is perhaps a sign for both watchmakers, watch collectors or even the average watch buyer that an aesthetically beautiful design need not be expensive, nor it be relegated to the usage of off-the-shelf quartz movements. Conversely, the brand also aims to let everyone know that a timepiece can also be good without the need for heritage or history. There is no need for good scenaries or landscapes where the manufacture and the watchmakers reside and good design can be achieved without the need for such. At the end of day, these watches are all about living life, and as cliche as it may be, we would say “Carpe Diem”, but since we are living from the other side of the world, we say, “Carpe Noctum”