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The Spirit Forward Bacardi Women In Leadership Empowerment Series, kicking off this February, is dedicated to championing the outstanding individuals that make up the spirits trade and hospitality community and elevating them to their highest …

Ralph Lauren Corporation’s (NYSE: RL) innovative PoloTech™ smartshirt, a seamless blend of sleek, modern style with real-time biometric technology, makes its retail debut on August 27. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results.

The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion.

“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, Executive Vice President of Global Advertising, Marketing and Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”

The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.

The “black box” that collects and processes the information uses five connectors and contains a 3D accelerometer that captures intensity of movement based on three g-force measurements.

PoloTech has a unique ‘second-skin’ fabric composition, and the sensors in the fabric stream information directly to an iPhone®, iWatch® or iPod Touch®. The app reacts based on that immediate data. The app is compatible with the Apple iPod Touch® 5th Generation and above, or iPhone® with iOS 8 and up.

The unique bio- and psychometrics inform a series of adaptive video workouts, during which your performance in one exercise determines the intensity of the next, resulting in more than 10,000 possible combinations—the ultimate customized workout. The app also offers live fitness monitoring, reporting and a unique “push rate,” rating exertion, power and effort.

There are three categories of workouts, customized for users in real time:

The technology was put to the test at the 2014 US Open, where Ralph Lauren is the Official Outfitter. The top-ranked college player making his debut at the premier tennis event as well as an elite squad of official ball persons were measured for relative fitness, measuring heart rate, recovery, time spent in aerobic and anaerobic zones, calories and distance.

The smartshirt was developed in partnership with proprietary technology from Canadian-based OMSignal, whose team includes experts in neuroscience, sports medicine and engineering. The PoloTech app workout routines were devised by Galvanized, the health and fitness media company founded by David Zinczenko.

“The PoloTech shirt points the way to the next generation of activewear. Going beyond the digital-only experience of today’s fitness platforms, it is the first product to bring advanced apparel technology and digital fitness technology together, into one smart, connected apparel product,” said Stéphane Marceau, CEO of OMsignal. “OMsignal’s partnership with Ralph Lauren is representative of the synergy that exists between the two brands, from their marquee leadership in fashion, to our customizable smart apparel platform.”

Ralph Lauren is known as a leader in digital innovation. In addition to the groundbreaking PoloTech shirt, the company has created directional high-tech initiatives as an early pioneer in e-commerce, creation of holographic runway shows, development of interactive and shoppable retail windows, and introduction of the RL Children’s Virtual Storybook. Recently, the company extended its authority in technology to the luxury world, with its iconic handcrafted Ricky Bag with Light.

The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph Lauren’s global flagship in New York City and at its US Open store on the grounds of the USTA Billie Jean King National Tennis Center, where there will be daily demonstrations.

Dominique Siby, Founder and Designer of the luxury design house, Felio Siby, and Elysze Held, Fashion Director and Stylist, joined Miami’s who’s who of high society and the fashion world, as the hosts of an intimate luncheon …

Full Bloom, Miami Beach’s only gourmet vegan restaurant, is now open in the lobby of the Crest Hotel Suites at 1670 James Avenue. (The Crest is owned by Blue Road, a Miami development company led by principals …

Presented by Gala Chairs Sarah Arison and Thomas Wilhelm, the black-tie affair raised the most funds in all of NWS history! All proceeds from the 30th Anniversary Gala benefit New World Symphony’s mission to provide meaningful, cultural programs to the South Florida …

The Walton Family Foundation and Ford Foundation announced today they are each committing $3 million over three years to support creative solutions to diversify curatorial and management staff at art museums across the United States.
Recent studies have shown …

Against the beautiful backdrop of Biscayne Bay and Port of Miami’s waterways, Marc Anthony was introduced as the headliner for El Clasico Miami half time show, a first ever in the history of soccer championships. …

A nationwide digital casting call is now underway to find super-talented, fiercely competitive singers for FOX’s THE FOUR, a new singing competition series that begins where most end: with the four finalists. Each week, these …

Forget the oversized soda pops, buckets of popcorn or overcrowded movie theater screening rooms. Welcome to the new and enhanced dine in cinema experience introduced by Cinemex to fill the void for movie theaters in …

As with other Kimpton properties, it’s never just business as usual at Kimpton’s Seafire Resort + Spa in Grand Cayman and EPIC in Miami when it comes to meetings and events. Both EPIC and Seafire, which opened to great …

The Spirit Forward Bacardi Women In Leadership Empowerment Series, kicking off this February, is dedicated to championing the outstanding individuals that make up the spirits trade and hospitality community and elevating them to their highest …

Eden Roc Miami Beach, the iconic Miami Beachhotel, is newly transformed after $250 million in renovations and the creation of a reenergized brand experience that provides avid business and leisure travelers alike, and discerning locals, with a fundamentally …

The newly opened KLIMA Restaurant and Bar – a culinary concept inspired by contemporary gastronomy from Barcelona – debuts its first brunch concept courtesy of Executive Chef David “Rusti” Rustarazo – introducing the quintessential essence of modern day Mediterranean …

Eden Roc Miami Beach, the iconic Miami Beachhotel, is newly transformed after $250 million in renovations and the creation of a reenergized brand experience that provides avid business and leisure travelers alike, and discerning locals, with a fundamentally …

Thu, June 7, 2018
5:30 PM – 8:00 PM
The third annual Hard Hats & High Heels cocktail reception will once again bring together a cross section of Miami’s professional, social and philanthropic leaders. The cocktail is …