WANT A FREE PRODUCT EVALUATION?

With a 30-year track record of success, TVA Media Group has developed a specific protocol to distinguish which products we feel can be sold or promoted successfully through a direct-to-consumer infomercial or TV spot. It’s our proprietary DRTV Consumer Product Evaluation (CPE).

WHY A CPE?

We run your product or service through 15 unique industry evaluators, filtered through over 50 years of collective direct marketing experience. Based on the results of your evaluation, we will help you decide if a DRTV Marketing campaign is right for you and your brand. The CPE is yours to keep, FREE, with no obligation!

SHARED RISK PARTNERSHIP OPPORTUNITY

We may offer – based on your CPE evaluation – to cover up to 50% of the cost of your MEDIAblitz!® in return for a small commission on sales or leads generated by our campaign. We call this a Shared Risk MEDIAblitz!®. We have over 200 case studies and references covering thirty categories attesting to our track record.

HERE’S HOW TO GET STARTED

1.

Provide basic information about your company and the product or service below.

2.

Your submission will be reviewed by TVA’s consumer product evaluation committee to determine its appropriateness for a Direct Response TV Campaign.

3.

We will set up a call to review your Consumer Product Evaluation. It’s that simple!

CONSUMER PRODUCT EVALUATOR

STEP 1 - UNDERSTANDING YOUR PRODUCT

What is the name of the product or service you wish to promote?
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Is there an existing website to promote or sell your product or service? If yes, please provide:

Is your product

Is your product currently available in retail stores?

Will this campaign also be used to support retail sales?

Please list key messaging points, features and benefits of your product or service.

Describe your target audience or customer.

Why/how is your product or service better/different or more effective than others in this category?

What is the suggested price point you would like to test?

What is your Product Markup? The higher your margins, the better. Estimate your retail selling price to cost of goods ratio. The higher the ratio, the better the chances for success.

What is your current inventory for the product?

Documentation

Who are your main competitors?

How do your competitors promote their products?

STEP 2 - MARKETING/TIMING

How soon would you want us to start scripting and pre-production?
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Any timing issues we should know about?

What promotion or marketing has been done for this product? How successful has it been?

What assets do you have that might be used in the production (video, other commercials)?

Testimonials

Any tie-ins with celebrities?

Who has authority to green light production, media and/or PR campaigns for your company and approve materials as they are presented?
*