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American Express Latest to Invest in Kiip

American Express has made a significant investment in Kiip, a company that connects brands and consumers through mobile rewards and contests.

Kiip is the brainchild of 22-year-old Brian Wong.

Wong, like so many people involved in the mobile ad industry, thought that his company would make money by running ads between levels of mobile games. But he noticed the many game players were paying for in-game boosts which bypassed the ads.

So he decided to eliminate the ads between levels and replace them with in-game offers for game boosts and extra lives. And the company is now becoming a major player in the industry.

Amex isn’t the only company showing its support. Interpublic Group has joined the venture capitalist opportunity as well. This is in addition to the support the company has already had from Verizon Wireless and other sponsors.

The company has $15.3 million in capital, and Wong has a team of 55 employees working on the development and distribution of Kiip.

Wong issued a statement about the boost from Amex, saying, “We’re excited to celebrate with Amex, as one of the most recent investments under their newly formed venture group…Amex’s strategic investment model is a unique one that supports entrepreneurs and builds the right connections at the right time between both parties.”

With the help of some good ideas and continued funding from big companies like American Express, Kiip is likely to be a worldwide success.

About Bill Hardekopf

Bill Hardekopf is the CEO of LowCards.com and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.

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Editorial Note: This content is not provided or commissioned by the credit card issuer. Opinions expressed here are author's alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. This site may be compensated through the credit card issuer affiliate program. See the online application for details about terms and conditions for these offers. Every reasonable effort has been made to maintain accurate information, however all credit card information is presented without warranty. After you click on an offer you will be directed to the credit card issuer's web site where you can review the terms and conditions for your offer.

Advertiser Disclosure: LowCards.com is an independent, for-profit web site. LowCards.com participates in the Affiliate Network, and receives compensation from most of the credit card issuers whose offers appear on the site. This compensation helps support our website and enables us to write insightful articles to help you manage your credit card accounts. This compensation, as well as the likelihood of applicants' credit approval and our own proprietary website guidelines, may impact how and where the cards appear on our site.

LowCards.com does not include all credit card companies or every available credit card offer. Opinions expressed here are author's alone, not those of the credit card issuer, and have not been reviewed, approved or otherwise endorsed by the credit card issuer. Every reasonable effort has been made to maintain accurate information, however credit card offers change frequently. After you click on an offer you will be directed to the credit card issuer's secure web site where you can review the terms and conditions for your offer.