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Hey guys,
I was thinking on investing on video marketing.
(talking about Live Action videos, not animations)
So I have a few questions :
1) How is it going to contribute in terms of traffic ?
2) what actions are needed in order to use it for positive SEO ?
3) what is the cost for a 30~sec video on the market ?

Video marketing is good for advertisements and promotions, Now a days peoples started to promote their business using Whiteboard animation Videos. You can get 60secs videos at a cheaper cost of $5 from Fiver, Lots of talents are available there.

You need to optimize your video properly with Title, Desc and tags. Longer video on YouTube is better for SEO. Try to create high quality content video. According to SEO, it can help to get high rank in Google search results. Another thing is that video reviews. It is always good for SEO. Its depend on your video content. If you get more engage viewers, it will be a better chance to rank your video in search engine.

It's a bit difficult to answer this question without some background information. Before you dive into video marketing you need to answer the following questions:

What kind of company are you building?
What are your marketing goals?
What do you hope to achieve with video marketing?
Is video marketing the best strategy for the target market you want to reach?
There are differences when you're building video marketing strategy for a B2B business versus a B2C brand, and they span from the type of videos you'll want to create to the types of channels you'll use to distribute your content.

Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.