Will the content you share educate, entertain, or inspire the people in your audience?

As creators, every piece of content we create needs to accomplish one of three things for our audience; it needs to educate, entertain, or inspire.

If we miss the mark and fail to achieve one of those elements, we will have failed our audience. When we fail our audience, they go somewhere else.

Our job as showrunners is to always create content with an end goal in mind — the place we want our listener to be after listening.

Before you sit down to record a second of audio, you need to know if you are aiming to educate, entertain, or inspire your listener. Each episode must accomplish at least one of those outcomes to satisfy our listeners’ needs.

Always remember who you are podcasting for and what it is they need.

Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

At its core, building an audience is building a relationship with many people at once. Relationships take commitment.

Podcasting is no different — it takes a commitment from us as showrunners.

We hope and dream about an audience who finds, listens, and subscribes to our show. In other words, commits to us. Before any of that can happen, we need to commit to producing our shows.

Consistency is key to our development and growth as showrunners, and you need to show up, but more importantly, you need to show up reliably over time.

Reader Comments (3)

I do believe this is a great opportunity for many people who want to own and manage their own Podcast.I just sent this link to my lovely daughter;Mary who has been trying to convince me to let her run her own podcast. Thanks so much Jon