video marketer

Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy.

The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn't disclose how much money YouTube is making, experts estimate the video platform's annual revenue has now reached $10 billion.

We've already covered the online video metrics that matter for publishers, media companies, B2B, B2C, and Influencer marketers. Now we turn the spotlight on what type of metrics brand advertisers and their ad partners and agencies should be paying attention to.

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.

The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content.