GIGN CHOOSES Bell & Ross

It was meant to be. The meeting between the GIGN and Bell & Ross was written in the stars. The exceptional men and women of the National Gendarmerie Intervention Group (GIGN) specialize in combating terrorism and organized crime. United and experienced, they are the National Gendarmerie’s elite unit and are at the forefront of international high-risk operations. Having decided to create a watch bearing their insignia and embodying their values of cohesion and professionalism, the GIGN naturally approached Bell & Ross to produce this special edition.

A TRIBUTE TO EXCEPTIONAL MEN AND WOMENIn France and abroad, the GIGN’s « Super Cops » confront extremely dangerous situations. The missions they are sent on require total commitment and special training. Their equipment must be ready to face every danger.Bell & Ross is a designer of functional instruments for professionals working under extreme conditions and manufactures watches with a high level of reliability that are recognized for their unparalleled qualities: easy-to-read, functional, precise and water-proof. This makes them perfectly suited to the needs of the GIGN. For these professionals, a watch is not only a tool to assist them in their work, it is also a constant ally and part of their identity.Air force pilots, bomb-disposal experts, professional divers and counter-terrorism experts already work with the Bell & Ross brand, which is proud to be producing another prestigious product for the men and women of the GIGN whose values and courage inspire respect.

BR 03-92 GIGN: A WATCH WITH CHARACTERBell & Ross has always designed watches for professionals and its creations are based on an immutable principle: functionality drives design. The clean lines of the watches in the Instrument BR collection - which have become the brand’s iconic models - authentically echo the design of a plane’s cockpit clock. Designed for men of action looking for precision and ruggedness, they are extremely readable as well as highly reliable.The 42-mm diameter BR 03-92 is a functional watch par excellence, the ideal, discreet tool for professionals for whom each second may be a matter of life or death. Perfectly readable day or night because of its matte black dial, anti-glare sapphire crystal and imposing photoluminescent hands, the BR 03-92 GIGN is also waterresistant to 100m and powered by a high-precision Swiss mechanical movement with a power reserve of 40 hours. Simple and discreet, it is fitted with a black rubber or heavy-duty canvas strap guaranteeing durability and comfort.

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Paris, France - 25 November 2011

2011 Belles Montres Fair

Bell & Ross will participate to the 6th edition of the " Belles Montres" Exhibition that will take place at the "Carrousel du Louvre".The biggest European watch exhibition opened to the public is going to welcome again the best watch manufacturers and allow one more time the largest number of visitors to admire the latest watchmaking creations in the exceptional setting of the Carrousel du Louvre.Bell & Ross will take this opportunity to present its new WW1 collection as well as its limited editions or exceptional timepieces.

Bell & Ross hosted an exhilarating cocktail session at The White Rabbit, a beautifully-restored chapel, to unveil the Vintage WW1 Collection.Bell & Ross is boarding a time machine and offering a nostalgic, yet modern pocket watch transformed into a wristwatch – the Vintage PW1. This is a unique way of reinterpreting the history of the military watch approach that has always guided the brand’s designs.Guests were greeted by our very own flappers and fly boys, while being served both classic European canapés and old-aged cocktails all inspired by the past while cleverly showcasing the present.While the entire restaurant was transformed into a Speakeasy bar, guests were entertained by “Jazz Inc.” who swinged to the Charleston and the fast moving Big Apple. The successful evening ended on a high note with guests lounging and listening to Jazz music.

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Kuala Lumpur, Malaysia - 01 November 2011

Vintage Launch Party In Malaysia - Part II

Bell & Ross did it again! Bell & Ross topped its previous period party, The Rebirth of a Classic's Swinging 40s held in March of this year in Chinese Assembly Hall Kuala Lumpur Malaysia, and brought back the hip to the jive of the Roaring Twenties with The Rebirth of a Classic: The Prequel. Aptly held the evening following the the launch of the first Malaysian Bell & Ross boutique and the release of their Vintage WW1 and PW1 collection, guests of the one-night-only gala revelled in the sensational era of the 1920s!

The evening of November the 1st 2011 saw VIPS, celebrities, members of the media and exclusively invited guests - including swing dancers - dolled up in their best glad rags " where the razzle and dazzle of the Roaring Twenties were reawakened in the style of famed literary fantasies The Great Gatsby and Chicago. Held inside a secluded black tent which held two stages, guests were attended to with delectable Hors d'oeuvres from Alexis and a free flow of bubbly all evening.

The party was even graced by the presence of the "Ross" of Bell & Ross himself, Carlos Rosillo and the Group CEO of FJ Benjamin, Nash Benjamin, who were joined by the likes of Deborah Henry, Amber Chia, power couple Sazzy Falak and Nazril Idrus, Stephanie Chai, Hansen Lee and more.

On the Black Stage, an international big band assembled exclusively for the party played while actress/singer Deanna Yusoff and American jazz singer Cynthia Utterbach enthralled the crowd with their voices. On the Red stage, TV personality Jojo Struys tickled the audience with some tap dancing, before Parisian dancer Julie Richer took over with her international troupe for a wicked burlesque performance. Ending the night by launching the dancefloor was a special DJ set by New York musician, composer and sound designer Ion Furjanic.

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Kuala Lumpur, Malaysia - 01 November 2011

Vintage Launch Party In Malaysia

Bell & Ross did it again! Bell & Ross topped its previous period party, The Rebirth of a Classic's Swinging 40s held in March of this year in Chinese Assembly Hall Kuala Lumpur Malaysia, and brought back the hip to the jive of the Roaring Twenties with The Rebirth of a Classic: The Prequel. Aptly held the evening following the the launch of the first Malaysian Bell & Ross boutique and the release of their Vintage WW1 and PW1 collection, guests of the one-night-only gala revelled in the sensational era of the 1920s!

The evening of November the 1st 2011 saw VIPS, celebrities, members of the media and exclusively invited guests - including swing dancers - dolled up in their best glad rags " where the razzle and dazzle of the Roaring Twenties were reawakened in the style of famed literary fantasies The Great Gatsby and Chicago. Held inside a secluded black tent which held two stages, guests were attended to with delectable Hors d'oeuvres from Alexis and a free flow of bubbly all evening.

The party was even graced by the presence of the "Ross" of Bell & Ross himself, Carlos Rosillo and the Group CEO of FJ Benjamin, Nash Benjamin, who were joined by the likes of Deborah Henry, Amber Chia, power couple Sazzy Falak and Nazril Idrus, Stephanie Chai, Hansen Lee and more.

On the Black Stage, an international big band assembled exclusively for the party played while actress/singer Deanna Yusoff and American jazz singer Cynthia Utterbach enthralled the crowd with their voices. On the Red stage, TV personality Jojo Struys tickled the audience with some tap dancing, before Parisian dancer Julie Richer took over with her international troupe for a wicked burlesque performance. Ending the night by launching the dancefloor was a special DJ set by New York musician, composer and sound designer Ion Furjanic.

After launching seven international boutiques, Bell & Ross opens its first Bell & Ross boutique in Kuala Lumpur, Malaysia, continuing its global pursue to engrave the French-Swiss watch brand onto the world map of luxury watches. The Bell & Ross Kuala Lumpur Boutique has chosen the grand Pavilion shopping centre in Bukit Bintang as its strategic location, alongside many luxurious brands' flagship boutiques. The launch of the Bell & Ross Kuala Lumpur boutique will also be followed by The Rebirth of a Classic: The Prequel, a "period" party that invites exclusive guests to revel in one of the golden eras of modern culture, music, fashion, technology and art - the Roaring Twenties.

Bell & Ross at Belles Montres Shanghai

Bell & Ross participated in the very first edition of Belles Montres in Shanghai which took place from October 26 to 30, 2011 at the Shanghai Exhibition Center.Belles Montres, which is the only watch fair dedicated to the public, has been a reference for watch makers and collectors in Paris for the past five years. The goal of the Shanghai edition was to initiate local watch enthusiats to the fine watchmaking. In the four-day exhibition, more than 7000 visitors could enjoy watch creations of some most famous watch brands.Within its booth designed as a boutique concept, Bell & Ross presented the limited editions dedicated exclusively for its Asian boutiques, as well as the latest WW1 collection or a set of Tourbillons.

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Orange, France - 06 October 2011

70th anniversary of the hunting squadron 2/5

Bell & Ross decided to support the 70th anniversary of the hunting squadron 2/5 "Ile-de-France" of the French Air Force and to pay a tribute to this squadron which since its creation in 1941 has never lost its haughtiness by ceaselessly adapting itself to the evolutions of technologies and equipment. The staff of this squadron knows how to perpetuate the tradition of excellence. Still today they keep working with the same passion, giving the best of them.For this event, the air base 115 of Orange opened its doors to a few very lucky guests, who had the privilege to assist to air demonstrations of Mirage 2000C RDI, Spitfire MKV, ... and also to participate in sessions of piloting in simulator. And To end the day, the guests were invited to a diner, inside a hanger on the theme of the 40s with music by the French Air Force orchestra. During the evening a random selection designated the winner of a Vintage 123 Military type Bell & Ross watch.

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Madrid, Spain - 29 September 2011

Bell & Ross launches its new WW1 Collection in Madrid

On September 29th, at the prestigious and elegant French Embassy in Madrid, Bell & Ross presented its new WW1 Collection. Following the success of its Parisian opening at the "Hôtel National des Invalides" on September 13th, Bell & Ross organized the first unveiling of its collection in Spain.

The event introduced the new collection that includes a pocket watch, the PW1, as well as the WW1, a wristwatch that trace the evolution of timepieces from the pocket to the wrist. A classic version as well as a military version of the collection was also introduced. All were inspired by pilots of the 1920's and are true to the original inspiration of the brand.

The French Embassy's imposing residence with its elegant gardens and ballroom, and especially the splendid Gobelins tapestries that hang on the walls, impressed the many guests.

Guest gathered in this exceptional site and enjoyed exquisite cuisine and Vintage Whisky. After admiring the beautiful watches, guests could enjoy the stunning modern sculptures, take part in live workshops, or stroll through the Gallery or the luxurious Grand Salon.

Nearly xxx people were present. Among them, influential media personalities mingled with numerous French military officers, as well as political figures and watch aficionados, bound together by their common passion for Bell & Ross watches.

The warm and inviting atmosphere lasted throughout the evening... a moment, among all these timepieces, suspended in time...

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Paris, France - 28 September 2011

Bell & Ross 2011- 2012 Online Novelties Catalog

On the occasion of the launching of the WW1 Vintage Collection, Bell & Ross edited the 2011-2012' Novelties Catalogue. It comes as a complement of the Catalogue of the Collections.It presents the latest watch-making creations of the Vintage WW1 Collection, homage to the pilots and soldiers from the first half of the twentieth century who initiated the evolution from the pocket watch to the wrist watch.It also gathers the novelties from the Aviation and Marine Collection, introduced during the Basel Fine Watch-Making Fair.

The Bell & Ross WW1 Collection Launch Party - Part II

This new collection which includes a pocket watch, the PW1, as well as the WW1, a wristwatch, traces the evolution of timepieces from the pocket to the wrist.

Guests had the opportunity to visit the famous 'Musée de l'Armée' and then gathered in a sumptuous ballroom to enjoy exquisite French cuisine and Vintage Champagne. After admiring the beautiful watches, the guests could stroll along the walkways overlooking the square courtyard of the Invalides to soak up the historic atmosphere.

Nearly 300 people were present. Among them, influential media personalities mingled with numerous French military officers, as well as political figures and watch aficionados, bound together by their common passion for Bell & Ross watches.

The warm and inviting atmosphere lasted throughout the evening... a moment, among all these timepieces, suspended in time...

The Bell & Ross WW1 Collection Launch Party

This new collection which includes a pocket watch, the PW1, as well as the WW1, a wristwatch, traces the evolution of timepieces from the pocket to the wrist.

Guests had the opportunity to visit the famous 'Musée de l'Armée' and then gathered in a sumptuous ballroom to enjoy exquisite French cuisine and Vintage Champagne. After admiring the beautiful watches, the guests could stroll along the walkways overlooking the square courtyard of the Invalides to soak up the historic atmosphere.

Nearly 300 people were present. Among them, influential media personalities mingled with numerous French military officers, as well as political figures and watch aficionados, bound together by their common passion for Bell & Ross watches.

The warm and inviting atmosphere lasted throughout the evening... a moment, among all these timepieces, suspended in time...

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Monaco - September 2011

BELL & ROSS is a partner of ONLY WATCH 2011

ONLY WATCH 2011For the fourth consecutive year, Only Watch is organizing its outstanding charity gala: an auction of unique models created by 40 of the fi nest watch brands. The watches will be exhibited in an eight-city tour that includes: Singapore, Hong Kong, Shanghai, Beijing, Tokyo, Los Angeles, Milan and Geneva.The auction will take place in Monte Carlo during the Monaco Yacht Show on September 23, 2011. Antiquorum, the world famous expert watch auctioneer, will run the auction.

Bell & Ross and ONLY WATCH 2011Bell & Ross supports the Only Watch project and its incredible fund raising efforts in the fi ght against Duchenne Muscular Dystrophy. For the second time, the brand will join forces with the Only Watch project and participate in this extraordinary endeavor to help children suffering from this disease. Our commitment to help has resulted in the design of this exclusive watch.

A unique Watch : BR01 CASINO PINK GOLDBell & Ross presents its new exclusive creation for Only Watch: the BR01 CASINO Pink Gold. This unique model is a technical marvel and an homage to the famous Casino of Monaco where the Only Watch auction will take place. A casino roulette wheel is faithfully reproduced in the center of the watch and is perfectly integrated into the square case of the iconic Bell & Ross BR 01. Thanks to an ingenious disk display system, the time is indicated by using three different markers: a ‘0’ numeral on the outside disk displays the hours; the small roulette ball on the middle disk indicates the minutes. The center of the roulette turns at the rhythm of the seconds. The pink gold contrasts with the black case for a very innovative and elegant result. A mix of technology and design for this collaboration with Only Watch.The BR01 Casino timepiece will be introduced as a limited edition in a carbon fi nish version and will be exclusively available beginning in October 2011 at Horologio, located in The Venetian Las Vegas, as well as selected casinos in Monaco and Macau.

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Beijing, China - 01 August 2011

Bell & Ross opens the first boutique in Beijing, China

Having established its Asian retail stores in Singapore, Hong Kong and Macau, Bell & Ross opened another new boutique at the Seasons Place Shopping Mall - landmark of Beijing's Xicheng District, which is the first Bell & Ross Boutique in the Greater China. The first-ever retail store in the capital city reflects the identity and principles that characterize Bell & Ross watches: pure lines and timeless elegance.

Exhibition « les ailes de Saint-Tropez »

Bell & Ross was a partner in the inaugural «Les Ailes de Saint-Tropez » from July 23rd through August 15th, 2011 and dedicated to the gifted and visionary engineer Pierre Georges Latécoère.Bell & Ross was proud to participate in this exceptional event that highlights a pioneer of aviation and allows the public to view important archival documents and legendary airplanes from the turn of the 20th century… A world that has been a source of inspiration to Bell & Ross since its inception.

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Portugal - 10 July 2011

Event EAS 2011 in Portugal

On July 10th was the third edition of the "Estoril Air Show - EAS", one of the biggest airshow in Portugal, more than 110.000 people came on the beach of Tamariz to see the 24 pilots, coming from Portugal, Spain and France, push back the limits of air acrobatics for more than 3hours non-stop.

One of the biggest attractions was the presence of the Smokewing patrol, the only aerobatic patrol in Portugal. Founded in 2007 by two TAP* airline pilots "Captain Jorge Fachadas" and "Captain Marco Rodrigues" they are the first civilian Patrol that does aerobatics in Portugal and their goal is to promote and develop their passion inside their country.Bell&Ross decided to support their project by becoming one of the team main sponsors.

Arrival of Simon Cudd as Community Ambassador

He will combine his own brand experience and his former expectations as an Internet user with the exclusive information, and become the Bell & Ross spokesperson on the Internet.Simon will organize meetings with fans and collectors across the globe in order to bring this tremendous community spirit to life.Welcome Simon!

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Results - 21 June 2011

Marine Photo Contest Results

From June, 1st through June, 17th , The Bell & Ross fans were invited to post an image of a BR 02-92 Carbon Pro Dial in an aquatic or Marine environment.On June, 17th at midday, the 20 most liked pictures by fans were selected.

The Bell & Ross jury composed by Carlos Rosillo, Bruno Belamich and Marc Sluszny chose Tin Horvat 's photo.Due to the quality of the non selected pictures, a special Jury prize was also created and offered a Bell& Ross jacket to John Antonio.In total, more than 136 people participated. Bell & Ross congratulates and thanks all his fans for their involvement and creativity.

We invited him to the headquarters, where M. Rosillo (Bell& Ross C.E.O) and M. Belamich (Bell & Ross Creative Director) gave him the first prize of the BR 02-92 Carbon Pro Dial.During the day, M. Tin Horvat visited the office, showroom and met the Bell & Ross staff, had lunch with the digital team and saw the Eiffel Tower with Simon Cudd, our new Community Ambassador.

It was great on this occasion for Bell & Ross to meet a Facebook fan and continue to have privileged links with the passion of the brand.

Aviation meeting Saint-Dizier

On June 18th and 19th Bell & Ross was partner of the big Air Show Saint-Dizier organized in favour of the FOSA (charity specifically for the French Airforce) . Bell & Ross presented the BR 03 Type Avitation realized for the french airforce Pilots, their latest watch-making creations directly inspired by the aeronautical instrumentation, as well as their already known aviation inspired collections like the the BR 01Red Radar.This exceptional demonstration gathered several different types of air force planes, from former fighters to modern day planes, including Rafale, Mirage, F16, etc. Their demonstrations included Air Forces from different countries, for example Switzerland, Belguim, UK, Czech Republic, Germany to name some. There were incredible demonstrations during flight, air show entertainment, acrobatics, first flights and also ground demonstrations.Lastly, the show ended with a fabulous display from the "Patruille du France" - the Patrol of France, who gave an astounding performance with a total of 8 planes, streaming the blue, white and red colors, and ending each event with much enthusiasm. The meeting welcomed approximately 50 0000 visitors.

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Grenoble, France - 18 June 2011

Bell & Ross supports the 'School of the Air wards'

Situated near the city of Grenoble in France, the 'School of the Air wards' (Ecole des pupilles de l'Air) is one of the very few colleges of the Ministry of Defense and the sole of the Air Force. It is dedicated to children whose parents work for the French Air Force, but mainly to those who lost a parent on duty.Attached to the world of aviation and especially to the youth, Bell & Ross gets associated, as every year, to the traditional ceremony of prize awarding closing the school year. The awards were for instance: the prize of the President of the Republic, the prize of the Minister of Defense, the prize of the Chief of the Air Force Staff..

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Geneva, Switzerland - 16 June 2011

Bell & Ross Supports

Upon their arrival, the 500 guests were welcomed by 11 celebrity look-alikes and crackling flashbulbs in a Cannes-like atmosphere.

The master of ceremonies, Jean-Pierre Foucault, French TV and radio host, officially opened the evening with Valérie Wertheimer, President and Founder of Action Innocence. Ms. Wertheimer reminded everyone how important it is to continue this fight and lead efforts to preserve a generation that must not be sacrificed to the development and evolution of new technologies.

For the auction that took place during the evening, Bell and Ross donated a specially created watch whose case back was engraved with Demi Moore’s signature.

The auction was a huge success, raising approximately 900,000 Swiss Francs which will used in the prevention and fight against child pornography on the Internet.

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Paris, France - 15 June 2011

Bell & Ross inaugurates their new headquarters.

More than 150 key figures from the press, Parisian retailers ,the military world, and friends of the brand joined Bell & Ross team for one night.In an enthusiastic atmosphere the guests discovered the building, its showroom and the collections, around delicious culinary workshops.At 8pm Carlos Rosillo, CEO of Bell & Ross, and Bruno Belamich Designer, cut the ribbon, symbolic moment of this milestone in Bell & Ross’s history that they were happy to share with their friends and partners.

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Las Vegas - 03 June 2011

Couture Show 2011

On June 3rd, Bell & Ross hosted a cocktail party at its Wynn Hotel suite in Las Vegas, featuring live jazz and hand rolled cigars. The event provided the Bell & Ross community with a welcome respite from the hectic pace of the highly regarded Couture 2011 Show.A jazz combo set the mood for the party while expert cigar rollers provided guests with the finest in hand rolled cigars. Many of the 100 or so guests mingled on the outdoor patio in order to enjoy the picture perfect day and take in the incredible views of the Wynn Golf Course and the mountains beyond. Attendees were also treated to a display of Bell & Ross' fabulous and exclusive collection of Tourbillons including the BR Minuteur Tourbillon Titanium and the BR 01 Tourbillon Airborne. This exceptional event brought together all the different members of the Bell & Ross family for an evening of relaxation, entertainment and conversation.

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Paris, France - 21 May 2011

Bell & Ross opens its first boutique in Paris

After several store openings in 2010 and 2011 (seven stores in Asia and in the Middle East), Bell & Ross continues its development strategy with the opening of its first boutique in Paris, the birthplace of the brand.

"France is a very dynamic market, with sophisticated and demanding consumers. This much awaited Parisian opening will allow us to offer collectors a broader watch selection in a setting reflecting the brand's aesthetic principles as well as provide customers individualized service" states Carlos Rosillo, President of Bell & Ross.

The Store is located in the Village Royal, in the heart of the Madeleine District.The Village Royal is a very refined and prestigious location steeped in history and home to many luxurious brands... a timeless place...

The boutique's glossy black windows paired with Wenge wooden panels set the tone, a modern yet intimate atmosphere conducive to relaxation and discovery.

Customers are invited to make themselves comfortable in the leather armchairs so they can discover the entire Bell & Ross collection from its AVIATION, MARINE, and VINTAGE lines to its exceptional BR01 Tourbillon models.

In the future Bell & Ross collectors and enthusiasts will also be able to purchase timepieces exclusive to the Paris boutique.

This latest opening is an important strategic step in the Brand's history and is a testament to the Brand's continued international development.

Bell & Ross at The Rake Middle East official launch

Located on the peninsula of one of the world's most spectacular landscapes, Palm Dubai, One & Only The Palm hosted a glamorous black tie event organized at the occasion of the Dubai launch of the male lifestyle magazine The Rake.Under the rhythm of jazz saxophonists and singers, about 200 VIP invitees could enjoy this wonderful evening thanks to partners like Rolls Royce who chauffeured all guests, to Berluti and its leather shoe craftsmanship atelier, and to Bell & Ross who through its core collections exposed the know-how of a timepiece manufacturer and took this opportunity to present its brand new store freshly opened at the BurJuman Mall in Dubai.

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Dubai - 07 April 2011

Bell & Ross opens its first store in the Middle-East

After launching five new retail stores in 2010, Bell & Ross continues to pursue its strategy of international development by opening its very first Middle East boutique in Dubai.

The luxurious BurJuman Centre Shopping mall located at Trade Centre Road in Bur Dubai is the location of the Brand’s first store. BurJuman Centre is one of oldest shopping malls in the country and is very popular among some of the most successful fashion brands like Salvatore Ferragamo, Ralph Lauren, Prada, Dior, Cartier and high-end retailers such as Saks Fifth Avenue.

To celebrate this opening, and to the great delight of both enthusiasts and collectors of “haute horlogerie”, the Bell & Ross store will also offer exceptional models such as the BR 01 Tourbillon Pink Gold and Titanium.

Vintage Launch in Malaysia

Bell & Ross held The Rebirth of a Classic private party in Malaysia. The historical Chinese Assembly Hall was transformed into a grand gala to re-enact the spirit of the swinging '40s! Guests were entertained by the renowned singer Janet Lee and dance performance from Julie Richer and Peggy Didon of the music hall of Folies Bergère, Paris. It was truly the most talked-about "period" parties of the year!

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Bangkok, Thailand - March 2011

Bell & Ross celebrated the official launch of their BR Vintage Collection in Thailand with a 1940’s themed cocktail party at th

Bell & Ross celebrated the official launch of their BR Vintage Collection in Thailand with a 1940’s themed cocktail party at the Renaissance Bangkok Ratchaprasong Hotel where VVIP customers and Press were invited for the special occasion.

The official launch, co-hosted by Ms Polly Sohn, Divisional CEO of Luxury Timepieces Division (S.E.A), FJ Benjamin (Singapore) and Mr. Krist Chaitikaratana, Director, Cortina Watch (Thailand) was held at R Bar at Renaissance Bangkok Ratchaprasong Hotel where more than 100 guests turned up in their most fabulous outfits inspired by the 1940’s.The theme of the event – The Swinging 40’s, was inspired by the BR Vintage Collection, designed as homage to the aviators of the 1940’s who were the first professionals to use the wristwatch as a tool on their missions.

At the end of the night, one lucky winner of the Best Dressed Award walked away with a Vintage Carbon from the Bell & Ross Vintage Heritage Collection.

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Paris, France - 24 February 2011

Bell & Ross hosts Club Chronos at its Paris headquarters

Thursday, for the first time ever, Bell & Ross opened the doors of its brand new headquarters in Paris and hosted a cocktail reception for members of Club Chronos (the French club for fine watchmaking connoisseurs).

Within this exclusive setting, the invitees had the unique opportunity to view the brand's latest Vintage collection in its entirety and also discover exclusive tourbillons, jumping hours and big dates, as well as the rest of its Aviation and Marine collections and limited editions.

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Monte Carlo, Monaco - 11 February 2011

Historic Monte-Carlo Rally 2011

The famous historic Monte Carlo Rally is a car race open to models manufactured between 1955 and 1980. The 2011 edition was held from January 26 to February 2, 2011 and had over 300 competitors at the start with leading car racers and other experts and enthusiasts of this sport.

Bell & Ross gave support to the team of Javier Arias and Carlos de Miguel, Classic Repsol, which was the highest ranked Spanish team. In their 2000 Alfa Romeo GTV, the two drivers were equipped with the watches of the latest Vintage collection, inspired by classic lines. These were used by the crew to track the different stages of the race to a tenth of a second.

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Macau, China - February 2011

Bell & Ross boutique in The Venetian Macau

The newly opened Bell & Ross Macau boutique, one of the 5 existing boutiques in Asia, expresses the will of the international development of the brand. After Hong Kong, Jakarta, and two boutiques in Singapore, this new location in the most prestigious setting of Macau will for sure enhance brand's visibility and meet the growing demand on this market, and more specifically in this region so sought-after by tourists from all over the world.

As in the other stores, its design features a timeless elegance of the dark in a contemporary atmosphere for an aviator's experience inherent to the brand.

Located on the Cotai Strip, The Venetian Macau, modeled on its sister casino resort - The Venetian in Las Vegas, a mega resort combining the romance of Venice with the excitement and glamour of Las Vegas. With its 3000 suites, a casino space with 3400 slot machines, 800 gambling tables, it is the largest single structure hotel building in Asia.

Harley-Davidson and Bell & Ross, Combination of Expertise : An icon Watch for an icon Bike

Harley-Davidson and Bell & Ross Combination of Expertise : An icon Watch for an icon Bike

Bell & Ross watches and Shaw Harley-Davidson - the current world champions in modified Harley-Davidson® motorcycles - have teamed up to develop a one-off custom motorcycle: the Bell & Ross-inspired Nascafe Racer.

Shaw Harley-Davidson is a leading dealership in the United Kingdom and six times award winner for best UK Dealer. They approached Bell & Ross about a bike design project that was inspired by the watchmakers' vision on performance, precision and engineering. The same technical exactness that Bell & Ross rule by was taken into account with the build of the unique motorcycle.

Using the BR 01 Carbon - the iconic instrument produced by Bell & Ross - the Shaw Speed and Custom team mounted the timepiece in a handcrafted centre console using a machined section of aluminium. The watch mounting positioned the timepiece in a perfect place for its original function as a professional tool for the rider. A combination of anodised blue, carbon and stealth-like matt black custom paint was used on the bike to reflect the timepiece.

"We wanted to mirror the Bell & Ross timepiece wherever we could on the motorcycle and to ensure that the essential piece was never compromised by superfluous design or items," said Steve Willis, Shaw Harley-Davidson Sales Director and Head of the Speed & Custom design wing of the dealership.

"We were immediately excited by this project, explains Bruno Belamich Designer and co-founder of Bell & Ross. We identified with the values portrayed by Harley-Davidson, values that we share like the search for the extremes, adventure and precision"

The bike was a crowd pleaser on its debut at the American Motorcycle Dealer (AMD) World Championship round of Modified Harley-Davidson Class at the London International Custom Bike Show at Alexandra on February 26 and 27. The bike will be seen at other events including:

Bell & Ross hopes that this partnership will allow Shaw Harley-Davidson to qualify for, and defend their world title, in Sturgis USA in August 2011

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Paris, France - 27 January 2011

Bell & Ross presented the Palme d'Or at the 26th International Automobile Festival

After 26 years of existence, the International Automobile Festival sets the standard in the world of design and automotive.The 2011 edition took advantage of the sumptuous surroundings of the Hotel des Invalides, just beside its Dome.

As a partner of the inaugural ceremony Festival, Bell & Ross presented its exclusive watch collection.

As a sponsor of the ceremony, Carlos A. Rosillo, CEO of Bell & Ross, rewarded the prestigious Palme d'Or to the Red Bull Racing F1 team for its last year championship title won by the German driver Sebastian Vettel, represented by Mr Dieter Mateschitz, team's owner.

12 Grand Prix, including the Palme d'Or were presented to personalities and companies celebrating their work and talent. Exceptional Concept Cars were presented and 600 personalities, designers, car constructors, media and members of Jury participated in the official ceremony.

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Hong Kong, China - January 2011

Bell & Ross opens a new boutique in Hong Kong

Bell & Ross continues its International development strategy by launching a new retail store in Hong Kong, bringing the total number of Asian boutiques opened since 2010 to five.

The new Bell & Ross boutique is located in one of the most desirable new commercial centers in Hong Kong, Elements:Over one million square feet of pure shopping bliss, designed by world-renowned architect Benoy. Subtly themed after the five Chinese elements, Elements brings together some of the world's most sought-after brands and services. Dining is also a big draw, with big names in both Oriental and Western cuisine. The boutique reflects the identity and principles that characterize Bell & Ross watches: pure lines and timeless elegance. High-gloss black showcases combined with precious wood panels set the tone, an ambience both modern and intimate.

This new opening is clearly a strategic step in the brand's history, confirming its dynamic International growth.

It is the fifth Bell & Ross boutique opened in 2010, after the Mandarin Gallery and the Marina Bay Sands opened in Singapore in February and June, the Pacific Place in Jakarta opened in July and Venetian Macau resort in Macau.