Tag: Broadcast TV

In Rhiza’s most recent user study, we asked local TV salespeople to share their prospecting secrets with us. How do they go about getting new business? While we fully expected to hear about a wide variety of data sources being used, what we did not expect was, just how highly the approach varied depending on the individual person we talked to.

Rhiza for Ad Sales adds enormous targeting power to local TV ad sales by combining deep consumer insights and comScore or Nielsen ratings in one solution, without the need to change the way they are delivering those ads.

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Rhiza is pioneering the way media companies generate revenue with data. With Rhiza for Research and Rhiza for Marketing, media companies better understand their audience, their content and their advertisers by visualizing, analyzing and sharing information derived from disparate data sets. Rhiza for Ad Sales delivers detailed recommendations based on integrated consumer insights. Rhiza, which is headquartered in Pittsburgh, PA, is used by the most progressive media brands, including: BBC Worldwide, Comcast, Univision, Cox Media, and Cox Automotive. For more information, please visit rhiza.com.