Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.

More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.

More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.

With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.