According to a new report by Expert Market Research, the global sales of potato chips reached a value of US$ 28 Billion in 2016 and is further expected to reach a value of US$ 35 Billion by 2022.

Potato chips currently represent the second largest category of savoury snacks. On account of their reasonable price, crispiness and availability in a variety of flavours, they are preferred by the majority of the global population. According to a new report by Expert Market Research, the global sales of potato chips reached a value of US$ 28 Billion in 2016 and is further expected to reach a value of US$ 35 Billion by 2022.

Factors that are currently driving the global potato chips market include rising global population, increasing disposable incomes, urbanization, rising demand for packaged food and growth in emerging markets. Hectic lifestyles and long working hours have also shifted the consumption patterns of the consumers towards convenience and ready-to-eat foods. As a result, they have developed an affinity towards snack foods like potato chips. Furthermore, in order to keep up with the consumer‘s changing demand patterns, manufacturers are constantly bringing variations in ingredients, flavours and taste. Some of the popular and innovative flavours of potato chips include plain, barbecue, sour cream & onion, cheese, jalapeno, creamy garlic caesar, bacon mac & cheese, cinnamon bun, etc.

Key findings from the report:

Major markets for potato chips include North America, Asia-Pacific, Europe and Others.

Country-wise, the United States dominated the market with a share of nearly one-fourth of the total global volumes in 2016. Other major markets include the United Kingdom, Russia, China, Argentina, Brazil and India.

Some of the major players operating in the global potato chips market are Calbee Foods Co., ltd, Herr, Intersnack Group, PepsiCo, Synder’s-Lance and UTZ Quality Foods.

These players are focussing on high-quality products and are targeting developing markets by expanding their production and geographical reach.

Expert Market Research (EMR) is a market research and consultancy firm providing syndicated and custom research along with consultancy services to a wide clientele base which includes Fortune 1000 companies as well as small and medium enterprises. With our tailored approach, the clients gain valuable and unbiased insights that help to improve their competitive edge and realize sustainable growth.

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