Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties.

Yahoo is bringing its extensive audience data and targeting capabilities to video advertising.

Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last November,. Audience Ads allow advertisers to target users based on demographic and behavioral data across Brightroll’s video supply on and off Yahoo’s owned and operated properties. Yahoo claims to have behavior and interest data from more than a billion users globally. It also harnesses user data from Yahoo Search and Yahoo Mail for targeting.

Yahoo claims to have the largest video advertising inventory across the web, thanks in large part to Brightroll, which served more video ads and reached more consumers in the US in 2014 than any other platform, according to comScore.