With the growing demand for smartphones, e-commerce players are offering exclusive deals on smartphones to push sales.

Flipkart and Amazon have grabbed 84% of the total volume and 87% of the total value of smartphone sales. The overall shipment of smartphones in India grew at 23% which is faster than the overall smartphone market growth in 2017.

In 2017, Smartphone sale on Flipkart was recorded higher as compared to Amazon. According to a report by Counterpoint Research, Flipkart grew its market share of online smartphone shipments to 51% in 2017 from 44% the year before, while Amazon’s increased marginally to 33% in 2017 from 31%, Flipkart’s smartphone volumes grew by 43% in 2017, compared to Amazon’s growth of 33%.

Ayyappan Rajagopal, senior director of smartphones at Flipkart said that “We have been able to take the lead because of the exclusives launched on Flipkart and the affordability offerings.”