The company is now retained by Sap on Tap, one of the leading producers and distributors of maple water. Warschawski will help Sap on Tap in reforming its brand positioning, developing integrated marketing, creating a new bottle design to improve sales.

Sap on Tap is a refreshing, 100% natural and sustainably-produced beverage that provides consumers with minerals, vitamins and essential nutrients, such as manganese, potassium and riboflavin with no artificial additives, preservatives or flavors.

“We are thrilled to partner with Sap on Tap to position it as the leader in the emerging maple tree water space – it is truly an exciting opportunity,” said Shana Harris, COO of Warschawski. “The beverage and wellness space is incredibly crowded, and we love having the opportunity to help companies create a unique brand experience that helps it stand out from others and execute an integrated marcomm strategy that generates results. We’re looking forward to helping Sap on Tap launch its product and position the brand as the industry leader.”

“The greatest challenges faced by companies in emerging industries is differentiation and demand creation. Most customers are unaware of the health benefits of maple tree water compared to established products like coconut water, bottled teas and other lifestyle beverages. We knew we needed an agency partner with the ability to both help us define our brand and share it with our target audience,” said Bruce Goria, Sap on Tap’s VP of Marketing. “After meeting the Warschawski team, we knew that they understood exactly what we needed to do to position Sap on Tap as a naturally great-tasting, sustainable, healthy alternative to other lifestyle beverages. We’re looking forward to working together with their team to build Sap on Tap into a truly exceptional brand.”