“Rock is obviously some way behind R&B and grime [on streaming],” Jennings said. “We have a great relationship with Spotify, but it’s definitely something that can be improved, and it’s something that we all collectively need to be getting our heads around. That’s a challenge, but one that we’re definitely going to be taking up.”

“There’s a school of thought that says, ‘Are we producing enough hits in the rock world?’” he said. “Streaming tends to drive that. There’s thoughts of leaving songs off albums and dropping them as single tracks later on in the campaign, rather than putting them on the album and giving all the singles away at once. We might look at dropping tracks in the middle of campaigns that aren't even on the record.”

Bring Me The Horizon are one of the few bands to break out on streaming, but Jennings said rock music was also often shut out of traditional media, such as TV and radio.

“Rock is treated as a niche product,” he says. “It never seems to me that any of the key players are bending over backwards to work with rock music that much. Sometimes I feel like I’m banging my head against a brick wall, but we’ve just got to keep going, keep delivering quality music and hopefully that will come through.”

Plenty of that music is on its way too: between Raw Power acts and acts on the group’s label Search And Destroy, a joint venture with Spinefarm/Universal, Jennings will oversee over a dozen album releases in 2018, including Bring Me The Horizon’s hotly-anticipated follow-up to 2015’s That’s The Spirit, which has sold 1.3 million copies worldwide.

“Globally, it’s going to be a really exciting time for us,” said Jennings.

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