Izip

How do you inspire people to ride bikes in a city whose identity is defined by the automobile?

Los Angeles is a city designed for the automobile, so when iZip presented March Studio with the challenge of creating a space that would encourage people out of their cars and onto an electric bike, they were inspired by the sunshine and the experience of the outdoors and healthy lifestyle of the Westside of Los Angeles. A huge map of LA’s bike paths was used in order to educate the customer on how accessible LA is by bike, while custom cloud light fixtures, bike lane floor graphics, and a bright color palette were used to evoke a sense of the fun of being outdoors and navigating the city by bike.