In 1982, I packed a wicker basket with tasty treats (including canned heat to melt butter for the lobster!) and took my new husband on a picnic. In Graceland Cemetery.

Just recently, I read the book Graveyards of Chicago; The People, History, Art, and Lore of Cook County Cemeteries and relived some of my favorite local haunts, if you’ll excuse the expression. I was also reminded that a few bad apples are ruining the cemetery experience for the rest of us.

Graceland, on the north side of Chicago, is lovely, peaceful and not at all a strange place to picnic. Families in many cultures have a tradition of gathering in cemeteries, packing respect for their ancestors along with the sandwiches. Unfortunately, while people in Chicago today may be fascinated by cemeteries, too many pages in this book recount the damage done by vandals and thieves in these historic parks.

A book like this is a mixed blessing: I’m sorry to make it easy for those bad apples to find cool places to vandalize, but I’m so thankful to have these graveyards documented for posterity.

Graveyards of Chicago is written by Matt Hucke and Ursula Bielski, both of whom are involved in the paranormal community. Judging from the amount of research that went into the book, you can see that these two are concerned with preserving the cemeteries rather than exploiting them. The research is so detailed, however, that you probably won’t sit down and read this from cover to cover. Reading Graveyards is more like an afternoon of sightseeing: After a few parks, it’s time to take a break, but you’ll enjoy visiting a few more on a future afternoon.

In fact, on these lovely fall days you might want to actually visit these cemeteries with Graveyards of Chicago as your guidebook. Just remember to be respectful of the property and clean up after your picnic.

The “Friends of the Chicago Portage” would like to announce their next public walking tour of the Chicago Portage National Historic Site, Saturday October 4th, 2014 at 10:00 A.M. Please join veteran tour guide Jeff Carter who will explore the “Birth Story of Chicago” from the geological beginnings of the Portage to how it is still functioning in Chicago today. One of only two national historic sites in Illinois, the Chicago Portage site is the only place where you can stand on the same ground walked by all the early explorers, early settlers, and creators of Chicago. The Tour is approximately ½ mile in length on a gravel path through the woods and will take about 2 hours. Wear long pants and walking shoes or boots. The Tour will run rain or shine.

The tours will continue on the 1st Saturday of the month through November 1st, 2014.

The late Tribune columnist John Husar, after touring the site, called it “Our sacred ground”. It is certainly Chicago’s “Plymouth Rock”.

This is a must-see event for history lovers, historians, educators, tour guides, and anyone who communicates the stories of Chicago to others.

All tours are free and open to the public.

Location: The Chicago Portage National Historic site is at 4800 S. Harlem which is on the west side of Harlem Avenue (7200 W) just 2 blocks north of the Stevenson Expressway (I-55).Meet at the monumental statue of Marquette and Joliet and their Native American guide at 10:00 am.

Sponsor: Friends of the Chicago PortageContact: Gary Mechanic at 773-590-0710 or visit www.chicagoportage.org.

Our town may be the first one named “Naperville,” but it wasn’t the only one.

While it is now known as Naper, a town in Nebraska was originally called “Naperville” as well. They dropped the “ville” to avoid confusion with the Illinois community.

The name is not just a mere coincidence. Naper, Nebraska was founded by Ralph Robert Naper, a grandson of our founder Joseph Naper.

When Joseph traveled from Ohio, he and his wife Almeda already were parents of three children: Robert, age 6; Elizabeth, age 3 and Maria, age 1.

Robert, like his father, was elected President of our town and was also a village trustee. He operated his father’s mill, opened a dry goods store, and served as postmaster as well.

Robert married Amelia Morse in 1852 and they had two sons, Joseph and Ralph Robert, who was born in 1863.

As an adult, Ralph Robert moved west, opening his own mercantile establishment in Nebraska. He married Lydia Cornelia Wright, known as Lily. The Napers had four children: Harold, Donald, Maria and Howard.

Along with another early Nebraska settler, George Hoteling, Ralph Robert donated the land on which the town of Naper was built.

Naper, NE is located just over a mile from the South Dakota border. It may be a tenth of the size of Naperville, but they are just as proud of their history as we are.

This week in 1831 was when the first settlers arrived in Naperville, including Joseph Naper, his brother John, their sister Amy and their families.

We don’t know the exact day, but it was around July 15. The Napers’ schooner, the Telegraph, left New York around the first of June and after nearly four weeks of sailing the Great Lakes, anchored near Fort Dearborn.

Some of the families onboard stayed in the settlement that would soon be known as Chicago, but several others hitched oxen to their wagons and walked alongside for three days until they reached the DuPage River.

The area had previously been inspected by Joseph Naper and he had contracted to have some land cleared and a cabin built before the group’s July arrival.

Naper and a friend from New York, P.F.W. Peck, intended to go into business together, trading with the local native population as well as with the growing number of homesteaders.

They brought supplies with them to stock their trading post such as calico cloth, whiskey, and other necessaries not easily obtained on what was then the western frontier. Glass beads were also popular trade items with the Potowatami and other tribes who lived in the area.

Peck and Naper’s business plan was to operate two trading posts: One at the DuPage River settlement and one at the Fort Dearborn settlement.

By the following summer, trouble was brewing between Chicago-area settlers and some of the native tribes who rallied behind the Sauk chief, Black Hawk. While the 1832 not as bloody a conflict as others in Illinois’ history, it spooked Peck enough to dissolve his partnership with Joseph Naper.

Peck remained in the larger Fort Dearborn settlement and became instrumental in building early Chicago. He amassed an impressive fortune through real estate.

During the Great Fire, Peck lost a substantial amount of property and he was injured during the conflagration, dying a few days later. But his family rallied to become wealthy pillars of the early Chicago community.

The archeological dig at Naper’s cabin in 2007 uncovered glass beads dating from the time Peck and Naper were trading post partners.

When perusing the Holland Business Directory of 1886, the first of its kind in Naperville, you are immediately impressed with how genteel the advertisements are.

Certainly humans have been advertising since probably forever. Caterwauling peddlers are part of our history and are still present today in certain bazaars and marketplaces.

Of course now the caterwauling doesn’t stay in the marketplace. Advertisements show up in our mailboxes, on our televisions, along our highways and on the phone in our pockets.

Modern marketing isn’t actually all that old. Mass manufacturing in the late 1800’s and relative prosperity in the early 1900’s was the impetus for the swell in merchant advertising.

Today’s business owner might want to keep in mind comments about marketing made in 1926 by President Calvin Coolidge:

“Advertising ministers to the spiritual side of trade. It is a great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of regeneration and redemption of mankind.”

Kate and husband Don have been building websites since 1996 for all sorts of clients, including authors.

As the Internet has evolved, producing books and marketing them has become much more complicated. Whether traditionally-published or self-published, authors today need to know their way around websites, blogging, social media and other online marketing tools.

Kate regularly writes about online marketing for Sprocket Websites and provides tips and techniques for entrepreneurs, small- to medium-business owners and not-for-profit directors. Since being an author today is not really different from being an entrepreneur with a small business, most of those tips are just as useful to authors.

Frequently Kate also writes about tips specific to authors, some of which are available here.

Just-for-Authors Website

There are so many website options out there today. You can spend $10,000 or build one for free. And it's tough for most folks to figure out how much website they really need.

Sprocket Websites put together an website package that provides a custom solution for an author's specific needs. We know what's important to successful book marketing so we made it easy to upload book images, summaries, reviews and of course, sales links. There's a calendar and a blog tool as well.

The Sprocket Report is published every other week with Internet marketing tips, tools and techniques. The archive features articles from 2011 up to the present. You are welcome to read how business owners are using technology to market themselves and apply those tips to your author business.