If you are a physician, seeing patients, working in the OR and spending time with family can take up most of your day. You may wonder if diving into social networking is worthwhile. Who wouldn’t? But the truth is, in … Read More

A picture tells a thousand words…. And in our business of creating messaging and relevant content for clients, we are dependent on great photography. And, thanks to one of Chicago’s best, John Booz (no, this doesn’t mean he hits the … Read More

Medical terminology is tricky. In life, there are two distinct moments when using very technical medical words can be problematic. One is when a physician explains a diagnosis to a patient who has little medical literacy and the other is … Read More