What is Brightcove?

Brightcove is a popular suite of online video systems and solutions that are specifically designed to help businesses not just to deliver video content effectively, but to monetize those videos across a vast selection of devices and platforms. Brightcove online video solutions are categorized into two separate groups: Media and Brands.

Brightcove Media platforms are aimed towards broadcasters, publishers, distributors, and content owners who are looking for solutions that will enable them to engage and monetize their audiences in the fastest and most effective way possible. On the other hand, Brightcove for brands is dedicated to the marketing aspect of online videos, which focuses more on delivering effective content at every stage of the customer journey.

Top features include: Playback, Video Library Management, Content Management, Ingest and Transcoding, HTML5 Video, Social Sharing, and so on. On top of it, Brightcove is priced by quote, meaning that users are only supposed to pay for functionalities they genuinely need.

Overview of Brightcove Benefits

How do Brightcove media solutions give your company that competitive edge over your competition? For one, Brightcove incorporates the benefits that come with server-side ad insertion with the leading player service for desktop and mobile. The system is also designed to beat ad blockers, thus enabling users to attain better ad delivery and improved revenue across platforms.

The Brightcove media pack assures users with the highest quality playback experience. This is achieved by minimizing ad error rates and breakage. The media solutions are capable of extending reach and increasing inventory by delivering mid-rolls.

Ultimately, Brightcove delivers improving engagement and monetization of their clients’ video via client-side interactivity – countdown timers, trick play, companion ads, and more. Another thing is that the system is more than capable of delivering a TV-like quality experience to audiences, whether they are watching from their laptops or from their mobile devices.

Brightcove video marketing suite promises users a dramatic increase in terms of organic traffic. More than that, visitors that are channeled by Brightcove videos and tend to spend more time on websites, which impacts positively the overall conversion rate. With Brightcove video marketing suite, marketers have absolute control over their marketing tool.

That means that users can easily upload, manage, and publish their video content. Creating a vast range of video experiences, such as players, portals, live events and more becomes a walk in the park even for those with limited video making and editing experience.

Brightcove video marketing suite also integrates with essential marketing tools, CMS, marketing automation systems, and CRMs rather nicely. And with the social network integration feature, users can easily wide their reach.

Brightcove Position In Our Categories

If you are considering Brightcove it might also be beneficial to investigate other subcategories of Best Content Management Software listed in our database of B2B software reviews.

Since each organization has particular business wants, it is advisable for them to desist from seeking a one-size-fits-all faultless software solution. Needless to say, it would be futile to try to find such a system even among widely used software solutions. The clever thing to do would be to catalog the various important elements that need consideration such as main features, budget, skill levels of employees, company size etc. Then, you should do your groundwork thoroughly. Read some Brightcove reviews and investigate each of the other apps in your shortlist in detail. Such in-depth research can make sure you discard ill-fitting applications and zero in on the solution that offers all the elements you need for business success.

How Much Does Brightcove Cost?

Brightcove Pricing Plans:

Free trial

Marketing Professional

By quote

Marketing Enterprise

By quote

Enterprise Comms Starter

By quote

Enterprise Comms Enterprise

By quote

Monetization

By quote

Brightcove is available in different personalized plans. However, its pricing information is only available upon a quote request. For an overview of their plans, here are the packages they offer:

Marketing

Professional – by quote

Enterprise – by quote

Key Features:

Interactive Video

MAP/CRM Integrations

Social Distribution

Video Portals

Viewership Analytics

Enterprise Comms

Starter – by quote

Enterprise – by quote

Key Features:

Internal Video Portals

Internal Viewer Analytics

Secure Live Streaming

Secure Video Playback

Single Sign-On

Monetization – by quote

Key Features:

Ad Server Integrations

HLSe Encryption & DRM

OTT Solutions

Server-Side Ad insertion

24/7 Live

User Satisfaction

We realize that when you make a decision to buy Content Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Brightcove reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Brightcove. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Ask Brightcove A Question

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