Arbor Day Foundation

Lake Group Media, Inc. expands partnership
with Arbor Day Foundation

Lake Group Media is pleased to announce an expanded partnership with Arbor Day Foundation. Since 2012 Lake Group Media, Inc. has partnered with Arbor Day Foundation providing donor acquisition strategies. Starting July 1st in an effort to maximize exposure of their postal data within traditional and secondary markets, as well as maximize their exchange relationships, LGM will handle list management sales. Lake Group Media, an industry-leader in data-driven marketing for over 60 years, has an extensive client roster of environmental fundraisers. Lake Group Media plans to implement new and innovative strategies to grow revenue and cultivate exchange relationships.

“We are extremely proud to be working with such an extraordinary environmental organization,” said Ryan Lake, CEO of Lake Group Media. “The file is an excellent complement to our extensive roster of environmental fundraising lists. After analyzing their current program, we were able to identify numerous opportunities to grow their revenue and optimize their exchange relationships.”

About Arbor Day Foundation
Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners. The impact they make on our world is accomplished through their conservation and education programs such as Replanting Our Forests, Tree City USA, Tree Campus USA and Community Tree Recovery.

About Lake Group Media
Lake Group Media is an industry-leading direct marketing agency specializing in the direct mail, insert, email and online channels. LGM helps organizations grow their customer base through full service integrated marketing solutions including direct mail, email, print and insert media, social media and display. Our ongoing success is based on our clients – leaders in virtually every marketplace, both commercial and nonprofit, business and consumer.