MediaRadar

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Case Study

Background: Get More From Your Brand

MediaRadar’s integrated platform instantly and seamlessly provides a view into how millions of brands are buying across multimedia channels, granting you the complete picture. FZ partnered with MediaRadar to brand their software solutions and provide learning resources for its customers.

CHALLENGE: How to take full advantage of your brand resources

Any ad buying tool is only as powerful as how much you use it. MediaRadar needed a branding strategy to better educate its customers and empower them to take advantage of the sales, research and insight features of their software while maintaining the integrity of their brand.

SOLUTION: Branding Intelligent Insights

Translating advertising data into actionable advice is the cornerstone of MediaRadar’s product suite. FZ created a branded series of lead generating landing pages and captivating videos to engage and inspire.

Website Design

FZ was tasked with creating unique landing pages for various MediaRadar products that would enhance the existing web site, not distract. The pages would serve multiple purposes including product announcements, education and work as an overall sales tool.

It Starts With A Storyboard

One of the most important parts of producing a video is planning. A storyboard allows the opportunity to put your ideas into action, focusing in on the key storylines in the most compelling way. This is where we get creative. Here’s a sample of what we did for MediaRadar.

Animation

When words and static images aren’t enough to tell your story, animation and motion graphics come into play. Our motion experts work closely with our creative team to bring the storyboard to life. Whether it’s stock imagery, photography we shot onsite, custom illustrations or all of the above, we are able to produce a high-quality deliverable at a fair price and always on time.

Video Process

MediaRadar came to FZ with a clear vision for their videos, but needed FZ’s creative spark and professional experience to execute their ideas. First we had to get their ideas down on paper and create a story.

1. Storyboard

First we get ideas down on paper to extract the story from the client’s vision. This will often include developing a script.

2. Design & Illustration

After finalizing the story, we nail down the look. FZ works scrupulously to maintain the integrity of MediaRadar’s brand, while offering a fresh look and feel for their videos.

3. Voiceover & Audio

We then find a voice for the story. What does the MediaRadar brand sound like? FZ sources from professional voice talent to find the right match and includes music licensing.

4. Final Production

This is where it all comes together. Using top-of-the-line video production and editing software, we brought MediaRadar’s stories to life.