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Nominations open for the Kellogg’s ASA Swimtastic Awards 2011

4 August 2011

The Kellogg’s ASA Swimtastic Awards, awarding outstanding non-elite achievements and unsung swimming stars across the country, are even bigger and better in 2011.

The glittering ‘Oscar-style’ awards ceremony will be held at a bigger venue – Ponds Forge, Sheffield – on 5th November 2011 and a new ‘Parent of the Year’ category has been added to recognise efforts of Mums and Dads that give up their time to help their children progress in the pool.

National winners will have the chance to join Britain’s top aquatic athletes in the pool at the ‘Swim with the Stars’ gala event before the celebration dinner and disco. Read about the 2010 winners here.

ASA Sponsorship Director Katie Brazier said: “The ASA organises the Kellogg’s ASA Swimtastic Awards because it is a great opportunity for us to celebrate the amazing achievements of people across all levels and areas of our sport.

“We know there are thousands of unsung swimming stars out there and so we are looking forward to receiving lots of nominations.”

Bruce Learner, Head of Corporate Responsibility & Partnerships at Kellogg’s, said: “These swimming awards recognise those special people who have achieved a little more than the rest of us in the pool.

"It’s a fantastic event where we hear such inspirational stories so make sure you nominate someone close to you for your chance to join the celebrations.

“We’re really excited about the new ‘Parent of the Year’ award. Mums and Dads all over the UK make huge sacrifices to support their children on their swimming journeys.

"I suspect many of them wouldn’t see their efforts as a sacrifice, but we’d like to recognise them anyway, which is why we’ve created the Swimtastic Award for Parents.”

The awards are divided into 11 clear categories, acknowledging people of all ages and abilities, providers of learn to swim lessons and particularly recognise those who have excelled with the Kellogg’s ASA Awards Scheme.