Predictive analytics use past data and statistics to model and predict the future. Here's how predictive analytics can amplify your brand's social media marketing, helping you locate, engage, and convert social media users with purchase intent.

Five ways companies are using big data to treat customers more like individuals — and build better long-term relationships so those customers happily buy more and more (5 ways companies are using big data to help their customers (Sponsored)

Tech Page One Knowing what your customers need next Tech Page One The previous generation of analytics — predictive analytics — predicted a likely outcome, or likely decision made by a potential buyer, based on combinations of actions.

CMO CMO interview: ThinkGeek CMO on customer analytics and cross-company ... CMO CMOs can no longer live in a business silo and must find allies across the organisation, including the CIO, if they're to meet the expectations of today's customer.

Reaching the Pot of Gold: How Investments in Analytics Are Paying Off Business 2 Community Key Bank estimates it saved $35 million dollars in a year by shifting hours and staffing which was derived from insights gained from analytics.

Bringing the Mobile Mindset to Banking 1to1 Media But as smartphones get smarter, banks and financial institutions across the globe must also beef up their brainpower as they work to expand their mobile offerings to meet the demands of the evolving...

When you consider the importance of the EQ experience for customer service and positive brand perception (Zappos, anyone?), it's clear that emotional intelligence is as relevant to the success of your brand as your ...

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.