‣ designed to get brands
on the mobile path quickly‣ it lasts from 1-5 days depending on the size and scope of the project‣ we create a shared vision of how mobile is meant to improve your business‣ we discover what you do well‣ we uncover areas where you can improve‣ we deﬁne what success will look like‣ we deﬁne how mobile will improve your bottom line‣ the result is a mobile strategy that you can start on today that will take you into tomorrow MADE WITH LOVE IN SEATTLE BY

‣ The BBC app was
designed by pinch/zoom‣ BBC hired pinch/zoom based on their deep knowledge and over a decade’s experience of creating mobile experiences‣ pinch/zoom & BBC designed the iPad app as a new means to connect people to the wealth of BBC content‣ We worked with BBC to deﬁne strategy, pricing, wording, content, design, interactions and more‣ pinch/zoom created an interaction concept to test with 32 users between Dec 2010 and Feb 2011 in New York‣ New York-based usability ﬁrm, Creative Good facilitated the usability tests‣ We did rapid design iteration based on real-time user and client feedback

‣ iPad users are incredibly
sophisticated‣ Users have an expectation of the “Apple Aesthetic” when it comes to interaction and user experience. Pixel perfection is important.‣ Users prefer Need-driven over Marketing-driven Design‣ Users are in control of their iPad experience, and will remove, close, delete or leave anything they perceive as marketing or advertising activity.‣ Less is more‣ This is true when talking about animations or content on each screen. Users have an expectation of interactions but are impatient with too much animation.‣ Gestures Matter‣ Web metaphors, like scrolling are considered “cheap” or “lower quality.” Users prefer “native” metaphors like swiping.