It helps that the show is laser-targeted at an audience with deep interest in business. In fact, while watching the show, viewers can vote on relevant issues and download business-advice documents.

The interactive show revolves around business advisers Jack and Suzy Welch, who have authored best-selling books and write a joint column in BusinessWeek. In the show, the Welches visit companies to give managers advice on how to best run their ventures.

In the first episode, posted today, the Welches are at the Hertz Corp. giving advice to people involved with the car-rental company’s new venture Connect, a car-sharing program like Zipcar.

“But starting a small venture inside a large company is a big challenge. So Jack and I have come to Hertz headquarters to help this team take the next steps forward,” Suzy Welch says in the show’s opening minutes. “We call it a workout, and our job is to facilitate a candid conversation with the Connect team, surfacing ideas and desires.

“We already know what’s working at Connect, but we’ll help them figure out what should happen next in order to ensure Connect’s long-term global success. Then the team will present that new plan to the Hertz CEO.”

The show is a part of Microsoft’s larger marketing campaign – “Because It’s Everybody’s Business” – for its commercial customers, said Ronette Lawrence, director of marketing for the Redmond-based company. At this point, there are three episodes, each at a different company, set to be posted monthly.

Microsoft has partnered in four other high-production shows in the past year, and posts about 30 interactive videos such as these a year, Lawrence said.

But starting Tuesday, Microsoft will launch a big promotional campaign for “It’s Everybody’s Business,” using its Web sites and social-networking services such as Twitter.

“We do know that our target – which are decision-makers in larger companies – are viewing a lot of content online,” Lawrence said. “This is an experiment for us. We do think that this is going to be the way that people will be engaging in the future. So we’re kind of dipping our toes into the water.”

If the show is successful, Microsoft and its partners – advertising agency JWT and production company Reveille (“The Biggest Loser,” “The Office,” “Ugly Betty”) – will keep producing the show, said Nichole Peterson, director of branded experiences at Microsoft Advertising.

It’s a “storyline of common business challenges” mixed with human drama, she said.