For more than 20 years,ERBE has been a Phyto-therapeutic brand that specializes in active botanical ingredients,offering a contemporary interpretation of herbal formulations,treatments and practices of the authentic Italian beauty culture.Our line was originally available only custom-made in local pharmacies and herb shops in Italy,where every product was conceived and formulated to promote healing and enhance beauty,ERBE products are powerful, effective and yet gentle,pleasant and safe to use

Tuesday, August 28, 2012

Aromatherapy
is the use of natural flowers and plants essential oil to enhance the health of
body and mind. Essential oils are found in flowers, roots, leaves, bark, wood
and resins.

The healing
practice through the use of essential oils dates back in the history when
Hypocrites claimed it as one of the most effective medicine of that time. The
first reported case of essential oils based cure even occurred in ancient
Egypt, where antiseptic natural properties of unguents were well known.

From Egypt
and the Middle East, knowledge of the art of essential oils traveled to Greece,
Rome and the Arab world. During the middle ages, alchemists were experts in
essential oils extraction and healing formulas preparations.
During the 18th and 19th centuries essential oils continued to represent a
major support for the healing system until they were replaced by synthetic
drugs. In Europe aromatherapy has been recognized for many years as valuable
therapy and it was indeed taught in medical schools.

Clinical
studies show that inhaling the aroma of essential oils turns on the entire
neuron-endocrine system, the neurological area which intimately affects our
deepest emotion. The oils fragrance help re-establish harmony, either in the
body’s physiology up to a mental emotional level, balancing our entire
personality. Once absorbed through massage, essential oils penetrate into the
deeper layers of the skin helping to relieve areas of congestion and improving
the quality of our self regulating resources. Essential oils
have properties that make them suitable for the maintenance and health of the
skin, for personal hygiene, as well as to prevent unbalanced skin conditions.
They also help protect cellular membranes from premature aging processes and to
diffuse aromatic scents at home to perfume and disinfect. They also act to prevent
a wide range of skin disorders associated with aging, resulting in
long-lasting, positive effects.

Therefore,
the versatile properties of these oils and their lack of side effects make
Aromatherapy a great alternative to conventional medicine for many conditions.
Based on years of experience and passion in the aromatherapy field, Erbe, which
has the reputation of extracting the best quality of essential oils in Italy,
is proud to introduce these healing and beautifying oils ready to use on the
face, body or as massage oils. Essential oils are extremely concentrated and
cannot be used pure, they are invariably deluded in base oils.

Bitter oranges, organically grown in the south of Italy, have been traditionally used in medicine to provide antioxidants and free radical protection able to increase the skin's natural defense and to prevent cellular damaging.

Additionally, vitamin C found in this highly curative fruit is also a great purifier making it ideal for impure skin with dilated pores.Generally speaking, we know already vitamins activate our vital systems, protect the cellular membranes, reinforce our skin’s resistance, and slow down the aging process. Vitamin C in particular, cofactor of collagen synthesis, is used in cosmetics for the important role it covers in skin hydratation.Once vitamin C is turned into a cosmetic component, it is able to heighten the action of skin depigmentation through tyrosine, the enzyme responsible for the synthesis of melanin.Again vitamin C possesses important anti radical action and acts as anti-oxidant in stabilizing the free radicals.It also presents a fundamental hydrating action; through the regeneration of the depleted vitamin E by free radicals, vitamin C permits the full hydrating process and contributes to preserve over time the elasticity of the skin.Our Vitamin C ORANGE SERUM moisturizer derive its healing properties from the incredible curative capacities of oranges, providing a very important anti radical, hydrating and helping preserving skin elasticity action.

Orange C Serum offers anti- oxidant, hydrating and clarifying qualities that work on all skin types.Our Orange C Serum helps to prevent aging and loss of elasticity. Lightly astringent and clarifying, this product refines texture while firming face contour and leaving the skin supple, smooth and clear. Recommended to massage gently till Serum is completely absorbed,followed with moisturizers.Our C Orange serum is also made with:-Orange, which has an important cell regeneration capacity with mild astringent effects that refines the skin texture.

Monday, August 6, 2012

For millennia, nature was the pharmacy and the natural world provided the ingredients for medicine and beauty. There were two approaches: Aromatherapy (the use of essential oils to enhance and heal) and Phytotherapy (the use of particular plants products to prevent and treat illness).

In the 19th century the industrial revolution defined a new relationship between man and nature, and one aspect of this revolution was the development of the chemical industry. Over time this industry, with its emphasis on standardization, a particular approach to health, and the profit motive, began to substitute synthetic ingredients for vegetal substances and in this way interrupted a long tradition of folk medicine.

However, recently people have begun to rediscover the value and pleasure found in natural products while recognizing the superior results achieved from Aromatherapy and Phytotherapy. The science of Aromatherapy studies the properties and indications of essential oils used to identify their beneficial qualities. These include properties that make them suitable for the maintenance and health of the skin, for personal hygiene, as well as to prevent unbalanced skin conditions. They also help protect cellular membranes from premature aging processes and to diffuse aromatic scents at home to perfume and disinfect. ERBE aromatherapy employs true essential oils that are distilled in their pure, undiluted form and that are never reconstructed or adulterated.

The systems of extractions used are the results of millennium-old cultures and communities that dedicated great efforts and resources to the study and applications of the curative properties derived from medicinal plants and harvested in their ³balsamic time² period. (The moment when the plants offer their highest therapeutic virtue.) ERBE has maintained this tradition and has built on the experience of our predecessors processes of our botanicals derived from the indigenous flora of the Mediterranean.

These plants offer their best qualities when grown in their natural habitat environment the plants work in concert, so that their essences function to balance, correct and strengthen the skin¹s immune system. They also act to prevent a wide range of skin disorders associated with aging, resulting in long-lasting, positive effects.

Skin is not merely a sack covering our body¹s bones, muscles and organs. It is, in fact, our largest organ and acts as an armor to protect us from the corrosive external environment. Aromatherapy is one the most effective ways to prevent oxidations, delay aging processes such as loss of skin tone and elasticity, to nourish, protect, purify and rejuvenate. Treatments with essential oils are more intense and therapeutic than those products, such as moisturizers, that lack these essential ingredients. Essential oils can never be used directly on the skin; they must be blended with moisturizers or diluted in some medium such as a vegetable base oil like: Sweet Almond Oil, Evening Primrose, Jojoba, Avocado, Olive, Karite, Grape Seed Oil.

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Erbe and the authentic italian beauty culture.

Erbe is not a mass-production cosmetics company.For 25 years we have measured our success by how different we are from larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting.Big companies do not care to know you and they only employ marketing tactics to reduce you to some abstract being, possessing certain needs and assets.On the other hand, Erbe has always been hands-on,making simple promises in the form of a highly personal and meaningful message to our clients.Other skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products.Chemicals achieve only superficial,temporary results and the “hope in a bottle”illusion.On the other hand, our line work deeply because is intended to cure actual dermatological problems,to provide real and lasting benefits.Erbe reclaims the wisdom of our Italian monks,whose healing practices anticipated by centuries what we think of as “modern” today. We reject the pathological pursuit of profit at the expense of the real. We want to help people enjoy lasting results rather than being caught up in a cycle of useless purchasing.