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Since clubs are using the January transfer window to revise their squads I thought I’d take this opportunity to publish the latest edition of the Social Media Premier League table.

So what can you expect in the latest set of results? Well, there’s been an near wholesale shift in the scores. This rise means that clubs who have seen their score remain stagnant, such as Arsenal and Sunderland, have tumbled down the table. This rise can be attributed to many club’s adopting a more innovative digital comms strategy as clubs begin to understand the power and potential of Twitter.

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The beginning of a new Premier League season doesn’t just mean the return of hours of inane punditry from ex-professionals in dodgy designer shirts. No, it also marks the return of the Social Media Premier League (which, due to my love of acronyms that don’t quite make sense, will now be known as SMEPL).

Just like the professional game, relegation is a fact of life in the SMEPL so out go Blackburn, Bolton and Wolves – three clubs who had contrasting fortunes in previous versions of the SMEPL table – and in come Reading, Southampton and West Ham. How will the new boys fair? You can find out below.

Klout

Peer Index

TOTAL

1

Chelsea

83

80

81.5

2

Liverpool

84

71

77.5

3

Manchester City

82

68

75

4

Tottenham Hotspur

82

68

75

5

Aston Villa

71

71

71

6

Norwich City

80

61

70.5

7

Sunderland

80

55

67.5

8

Arsenal

83

47

65

9

Newcastle United

71

59

65

10

Reading

80

50

65

11

Queens Park Rangers

72

57

64.5

12

Wigan Athletic

79

50

64.5

13

West Ham United

71

57

64

14

Southampton

69

58

63.5

15

Fulham

72

52

62

16

West Bromwich Albion

70

50

60

17

Stoke City

69

39

54

18

Everton

78

23

50.5

19

Swansea City

11

69

40

Previous versions of this table have seen Chelsea lead the way by some considerable distance and at the start of the 2012/13 season it’s apparent that very little has changed, however the gap has began to close ever so slightly.

Elsewhere it’s clear that Everton have tailed off dramatically while Wigan Athletic have began to climb the league, Swansea are still struggling at the bottom due to a low and possibly unfair Peer Index score, in the North East Sunderland have overtaken Newcastle as social media top dogs and Manchester United still don’t have a Twitter account.

Across the board it’s apparent that scores are rising. Is this down to a greater understanding of how to use social media amongst football clubs, or is it simply due to the recent formula rejigging undertaken by Klout? Have you seen an upturn in the level and quality of interaction from clubs over the summer months? Let me know.