Graphic design means a visual representation of any art or any other discipline to communicate a message. There are many methods that are adopted to produce and connect various symbols and words to generate the visual representation of messages or proposals. The graphic designer uses the techniques of typography, visualization and layout procedures in this function.A graphic design can mean both the process and the result of such activity of creation of the message. Common examples are magazines, advertisements, packaging of products with the inclusion of company logo and the artwork of the design with text, colour and shape of a piece.Graphic design sets out to influence the design industry and became one of the major forces in design education. Graphic design is currently related to modern architecture, design and particularly in advertising and the designing of a company logo. This art is applied to create road signs, technical schemes, and interoffice memos, office manuals to communicate knowledge and to enhance the visual effect for better readability.The role of graphic design is acknowledged in the entertainment industry for decoration, scene creation and story telling with visual effect. Opening credits in films and programs including novels and magazines take advantage of graphic design as the clothing industry also in making logos on shirts and t-shirts. Corporate identity and branding are helped through this art work.Text books have illustrations of theories and diagrams like the human anatomy, which are taken care of by graphic design. The layout and proper formatting of materials required for education are also benefited. Scientific journals, news reporting, magazines, blogs, television and movie documentaries are examples of information designing for information and entertainment.The internet has several interactive accessories, which are used by graphic designers to illustrate a page and new contents to readers through effective visuals. The graphic design includes stylization and representation of a page with additional images created by the skilled designer. The newspaper designer takes the photographs and organises a layout to make it acceptable to its readers. The art director creates stunning layouts in a magazine with articles and relevant advertisements to captivate the readers to draw their attention which are popularly known as interactive design or multimedia design.Visual effects are enhanced with the use of traditional media like photography and the computer generated form of graphic design. Typography is the technique to alter the design and modify the character of words and their arrangements. The changes are brought in by adjustment of typefaces and their font size with the arrangement in length of lines and related spacing. The modern graphic design activity takes into the responsibility to proper layouts and page designing for the print work. The elements are images, their printing, laser cutting, stamping and embossing.Graphic designers are busy with interface design work like web designing and software designing. They give importance on the end user demand and consider in the creation of the layout or interface designing. To match the end user requirements, graphic designers work in consultation with software developers and particularly with web developers to generate a website or the required software application to improve the interactive understanding of the user. Icon designing is an important feature of interface designing.

Search Engine Marketing (SEM) is not the same as Search Engine Optimization (SEO) and that’s a fact! I truly welcome the opportunity of pointing out the HUGE variances and major distinguishing characteristics of each for you in this article. SE Optimization is primarily focused on how your website interacts with the major search engines from a recognition or viewable standpoint.The following are some of the SEO hot points that must be addressed:* Title
* Meta Description
* Page Layout & Load Speed
* Keyword Selection & Density
* Internal Linking Structure
* Inbound & Outbound Links
* Readable Page Content & Display Formats
* Site Map & Analytics InstallationsAgain, these are just a few and not nearly ALL of the some 200 (SEO) indexing points that the major SE’s like Google, Yahoo, Bing & MSN focus on when evaluating and ranking your website. They are however among the most critical when it comes to being seen by the SE spiders each time they crawl your website. Once you have fully optimized your main landing page properly and address the SEO issues regarding any additional pages on your website, individually, we can begin to discuss the integral nature of Search Engine Marketing or “SEM”. SEM is all about making your website the authority website as seen by the major SE’s in any given niche or industry. Seeing the difference yet? Being recognized by the SE’s properly is SEO and actually being PROMOTED by the SE’s is SEM. Again, it’s not simply about being found by Google, Yahoo/Bing or MSN.It’s about having the Major Engines recognize your website as being the most valued website. Thus, being promoted with a “Page One” location on the result pages when someone types in a query looking for your business, service or product! When SEO & SEM are combined and handled correctly it is indeed PRICELESS! There are LOTS of variables, avenues and components that make Page One Ranking become a reality!Some of which are:* Continuous Fresh Original Content Generation
* Massive Content Dissemination All Over the Internet
* Blog Postings
* Social Bookmarking
* Video Creation
* Press Releases for Both Paid & Free Media Access
* Mobile Apps, Advertising & Article Writing
* Local Directory Submissions & Offline Advertising
* Pay Per Click AdvertisingAgain, this is just a partial list regarding some of the major components distinguishing “SEM” from “SEO” which was covered earlier in this article.Sounds like quite a little list of to do’s and most people have one without the other or make the mistake of charging into SEM before they have the SEO properly setup. Having a website on the Internet is great, actually being found on page one of Google is absolutely priceless!Why am I willing to give you this information? Simple, so you too can run the gauntlet and obtain the successful Internet exposure YOUR business deserves.It all starts with a sound SEO foundation that will make the transition into the Search Engine Marketing – SEM area of your website promotion campaign very smooth and ultimately rewarding.I hope this has clarified some of the blended “non-sense” being touted and conveyed on the Internet regarding the very important segregation issues between SEO and SEM. “SEM” IS NOT “SEO” AND “SEO” IS NOT “SEM” and THEY SHOULD NEVER BE CONSIDERED AS ACCOMPLISHING THE SAME THING! They do however work in unison to achieve the highly coveted PAGE ONE Google Search Engine ranking position all business owners seek.