GameStop to sell Steam Wallet cards in-store

GameStop forms a partnership with a long-time digital rival.

GameStop will begin selling Steam Wallet cards for Valve's Steam platform starting May 15, the company announced Monday. Customers will be able to purchase the cards in-store, giving them another way to keep their credit card numbers off the Internet.

GameStop purchased a digital distribution platform of its own, Impulse, in March 2011. The new, uneasy partnership between the wildly popular Steam and the faltering GameStop may help the brick-and-mortar retailer finally enjoy some tangential financial success from the digital sales front.

The Steam wallet cards will only be sold in $20 and $50 denominations for the time being. The cards will provide Steam users with an alternative payment method to credit cards, PayPal, JCB, and Click and Buy, and bring in business to GameStop from Steam's 40 million accounts. According to GameStop, customers will also be able to use trade credits from selling the store used games toward Steam Wallet cards.