Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the most relevant posts, monitor and respond to conversations, measure results, and connect social activities to business results.

Social marketers focus on building meaningful connections with customers by sharing the right content with followers and fans. Their social programs can be relatively straightforward or span multiple brands and regions. And they all share the same goal: prove the effectiveness of their efforts.

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