Overnights: Star Plus’ share climbs further to nearly 0.40%

Despite increasing competition in the UK Asian TV market, Star Plus has managed to increase its share on Thursday, according to exclusive data obtained by BizAsiaLive.com.

Star Plus’ share stood at 0.38% up from the regular 0.30% the channel has been garnering over the past few weeks. Since the recent Sky Original Pack changes, which saw ZEE TV and Sony TV channels added to the Sky Original Pack, Star Plus’ ratings have been facing a tough time. However, the channel has now remained steady in the ratings, while other Indian channels have found it difficult to catch-up.

Star Plus’ top rated show on Thursday was ‘Tu Sooraj Mein Saanjh Piyaji’ at 19:00 with 98,300 viewers, followed by ‘Yeh Hai Mohabbatein’ at 19:30 with 93,300 viewers, ‘Yeh Rishta Kya Kehlata Hai’ with 87,200 viewers at 18:30, ‘Naamkarann’ at 21:00 with 75,300 viewers and ‘Iss Pyaar Ko Kya Naam Doon – Season 3’ at 20:00 with 62,300 viewers. Earlier in the day, ‘Meri Durga’ at 12:30 was watched by 44,500 viewers.

On Colors, ‘Dil Se Dil Tak’ at 21:00 pulled in 7,500 viewers, followed by ‘Savitri College & Hospital’ at 19:00 with 6,200 viewers and ‘Swabhimaan’ with 5,100 viewers.

On ZEE TV, ‘Kundali Bhagya’ repeat at 15:00 raked in 10,500 viewers, followed by ‘Kumkum Bhagya’ at 21:00 with 4,500 viewers.

On Hum TV, ‘Ullu Baraye Farokht Nahi’ at 21:00 delivered 33,600 viewers, followed by ‘Thori Si Wafa’ at 19:30 with 21,000 viewers and ‘Nasebooban Jali’ at 19:00 with 10,400 viewers.

On Hum Masala, ‘Zindagi Gulzar Hai’ at 20:00 topped ratings with 29,600 viewers. ‘Mazedar Daal Sabzi’ at 12:30 was watched by 28,800 viewers, followed by ‘Evening With Shireen’ at 17:00 with 25,100 viewers.

On Geo TV, ‘Jalan’ at 18:30 led with 4,400 viewers.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.