Rob George

Rite Aid Corporation

Identity Inc., Montgomery County, MD/2011

It has been a pleasure working with Identity, Inc looking to see if wealth flight has created an unfair advantage to children within the Montgomery County school system. It is always exciting to put data on a map and hear people say “Wow.” There has been quite a bit of wow’s coming from the group I am working with.

I have been doing some sort of geographic research for the past 20 years. I am currently the Director of Market Research for Rite Aid Corporation. We use geography to locate our stores, place product in our stores and market to people around our stores. I signed up to be a part of GISCorps after Hurricane Katrina and this is the first project I have been a part of. I am extremely excited to use my skill set to hopefully better other’s lives.