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In upholding the decision of the Radio Advertising Clearance Center to bar the ad, Lord Justice Dyson said in part:

What matters is the effect of an advertisement on political debate. The question is whether it will frustrate the statutory aim of ensuring that, so far as practicable, the playing field of political debate is level....

Lord Justice Elias dissenting said in part:

The only issue is whether, considered objectively and by focusing solely on the advertisement, the listener is being subjected to a partial political message.... The fact that the purpose is to enable the advertiser in future to seek to exert such influence and operate as a more effective pressure group does not in my judgment amount to an infringement of [the statute].