Select & Save takes on Bargain Booze in price battle

23 August, 2007

Convenience retailer Select & Save is lining itself up against Bargain Booze with a new consumer marketing strategy.

The Worksop-based company, which currently runs a campaign using the strap­line You're Better Off Here Than Tesco, will now add the strapline Better Bargains Than Bargain Booze to its consumer ­marketing leaflets. Select & Save will print a comparison between its prices and those of Tesco and Bargain Booze on the leaflets, published every three weeks and issued to all 140 of its shops.

A spokesman said: "Since they have proved they can compete with the likes of Tesco on prices for food products and alco­hol, the next part of their strategy is to show they can compete with the biggest players in the local off-licensing sector by offering real Bargain Booze prices."

Last year, Select & Save and Bargain Booze went into partnership to trial a new convenience format, but Bargain Booze has since gone solo, rolling out its own Select Convenience shops.

The stores offer a full range of goods, including fresh bread, fruit and vegetables alongside alcohol, and are expected to generate turnover of £25,000-£30,000 a week.

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We’ve all had impressed on us the idea that we mustn’t judge a book by its cover. It’s one we tend to repeat at opportune moments, while singularly failing to follow it when buying books, or anything else.