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Unscripted™ Entrepreneurship:A Business That Pays More Than Money, It Pays Time.

"Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

You might not know this, but in 1977 Charles Lippincott completely changed the way the movies are marketed to audiences when he got his big break marketing Star Wars.

The success of the film (and eventually the franchise) is largely in part to him.

Here's three golden tips to grow your own iconic billion dollar company and one pitfall to avoid at all costs!

Takeaway 1: Use Other Mediums to Build an Audience

Lippincott copyrighted just about everything that he could get his hands on and setup deals with Marvel, Kenner and a book publisher to build a fan base before the film was released.

Takeaway 2: Use Co-marketing to Get New Customers

He created co-marketing opportunities and movie tie-ins with brands, television shows etc that had established audiences.

Takeaway 3: If it Ain't Broke, Don't Fix It

Many of his marketing techniques continue to be used to this day including the use of merchandise, comic-books and co-marketing.

Takeaway 4: Never Alienate Your Hardcore Cash-Rich Customers

Regardless of what you think about the films or your political stance, it's undeniable that Disney alienates it's hardcore, cash-rich fan-base.Resulting in box office revenue dropping from $2.06-billion (The Last Jedi) to a little over $300-million (Solo: A Star Wars Story).

About Fastlane

The Fastlane Forum is an entrepreneur discussion forum based on the UNSCRIPTED® Entrepreneurial Framework outlined in the best-selling books The Millionaire Fastlane (2011) and UNSCRIPTED (2017).Learn More