Maybelline New York x Shayla Mitchell

For the first time ever, Maybelline has collaborated with one of YouTube’s favorite beauty vloggers Shayla Mitchell to launch limited-edition products. The Maybelline x Shayla collection will include mascaras and a highlighting palette. (Photo: Instagram/Maybeline)

9 absolutely stunning beauty campaigns that star women of color

Congratulations are in order for popular beauty vlogger Shayla Mitchell, who last week became Maybelline New York’s first-ever influencer to collaborate with the brand on a product launch. The collection will include limited-edition mascaras and a highlighter palette.

Shortly following the announcement of the new “Maybelline x Shayla” collaboration, fans erupted with joy. One person shared her admiration on Twitter by posting the caption: “In 100 years of Maybelline’s business, their FIRST collaboration is with a beautiful, black woman.”

Mitchell may be the “first ever” for Maybelline, but one would hope that there will be many more to come. While there haven’t been a large number of campaigns featuring women of color, through the years other standout beauty brand campaigns have made strides to put women of color at the forefront.