“Ben & Jerry’s feels that it cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights,” the ice cream maker said in a statement.

The company debuted the new flavour — chocolate ice cream with white and dark fudge chunks, pecans, walnuts & fudge-covered almonds — with an ice cream truck in Washington this week.

The flavour “celebrating the activists who are continuing to resist oppression, harmful environmental practices and injustice,” comes with US$25,000 in donations to four activist groups.

Consumers are also urged to “Join the resistance.”

PeCAN Resist! will be available for a limited time at Ben & Jerry’s stores and online, a spokeswoman said.

Company founders Ben Cohen and Jerry Greenfield — who sold the firm to Unilever in 2000 — took the idea a step further, creating seven flavours for progressive candidates running for office against Republicans in midterm elections on Tuesday.

Spices for change

In a video which showed the men making ice cream in a kitchen, Cohen said they support “awesome progressive candidates that can stop Trump and change Congress.”

The flavours include Lauren’s Calling or Underwood for the Greater Good, an apple pie, caramel and pecan flavour topped with a Girl Scout cookie for Lauren Underwood a Democrat running for Congress outside Chicago.

Another is Ammar-etto American Dream, made with coffee — “’cause this guy is gonna jolt the system” — biscotti and amaretto, for California candidate Ammar Campa-Najjar.

Like the more well-known ice cream maker, Penzeys Spices has not been shy about objecting to Trump’s divisive rhetoric, and has even given away free packs of spices after some divise incidents, and posted a picture with the phrase “Cooking trumps Racism.”

Customers can buy an “I Will Vote Kind” sampler box for US$6 which includes Southwest Seasoning mix, a Kind Heart pin and I Will Vote stickers.

The company has received plenty of backlash on social media, but has not backed down from its stance. It has released special offers linked to various events, including revelations about Russian interference in US elections — allegedly to help Trump.

Penzeys’ latest post calls out Trump for racist comments and says “instead of taking responsibility for his words, he’s pushing the false notion that those who oppose him are the ones driven by hate.”