The Third Man Rolling Record Store

Ever the entrepreneur, White was already turning SXSW heads thanks to his bright yellow truck called The Third Man Rolling Record Store. A great way to pimp his own record label and - if the opening line of the promotional video below is to be believed - single-handedly save the music industry…

"A recent study shows that 97% of all high school-aged kids have NEVER been to a stand alone record store." Shocking.

YouTube : http://www.youtube.com/watch?v=YN1f1pZqErU

Seasick Steve

White also took the opportunity to announce that Seasick Steve had just signed a one album deal with Third Man: "he signed the desk in my office in black marker pen by way of a contract."