Trusted • Strategic • Decisive

Digital Strategies For Your Brand

Brand Digital Strategies

Success is in the planning. Creating a written digital strategy that maps out your goals, tactics and metrics often separates marketing tactics that work from those that fail.

Companies launch their brands with excitement and anticipation, but sometimes growing visibility for that brand is more complicated than they expect.

Why? Because they fail to put a solid foundation in place first. Understanding their audience and connecting their messaging and market positioning to them IS ESSENTIAL.

They must have a brand strategy in place.

Not only the strategy, but a solid idea of the goals and outcomes they want to achieve, and how to measure their progress against those things.

TRUSTEDCONSULTANT

IN THE DIGITAL MARKETING COMMUNITY

Smart, creative and decisive, I help companies become more visible online. Like a CMO who likes to get her hands dirty, I can support a team or work alone. My superpower? It's SEO-based content that's well written, tightly targeted and measurable.

PASSIONATE STRATEGIST

FOR SEO & CONTENT MARKETING

Marketing in the cloud can be overwhelming. Where do we focus our efforts? How do we find the right audience? What are they looking for? Can we measure the ROI? I bring a decisive, experienced approach to the process.

RESPECTEDAUTHOR

2x AWARD-WINNING BOOK

My first book, Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR (Motivational Press), won a 2017 Book Excellence Award and a 2017 Nonfiction Book Award. I'm an expert in my field with a strong reputation who can walk the talk.

UNDIVIDEDATTENTION

100% ME, ZERO OUTSOURCING

I never take on more than three retainer clients at any given time--two if I'm working on a book--ensuring each one gets the full attention they deserve. I also complete all work personally, so you never pay for interns or mid-level account executives.

I can help with:

Brand definition

Clarifying brand attributes

Brand refreshes

Brand consistency audits

Brand reputation audits

Digital strategy

Content marketing strategy & audits

SEO strategy & audits

SEO keyword research & audience needs analysis

Pay-per-click strategy & audits

Social media strategy & audits

Audience identification & segmentation

Content development & editorial calendars

Content marketing strategy

Creating/implementing a metrics programs

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