The S'ip by S'well Bottle Branding Lets the Product Speak for Itself

The original S'well bottle brought with it a fashionable way to ditch plastic bottles and look stylish in the process, and the new S'ip by S'well bottle branding looks to continue this legacy.

Created in partnership with branding agency Beardwood & Co. in New York, the S'ip by S'well packaging and branding effort is focused on minimalism and letting the product speak for itself.

Rather than hide the bottles in a container, the packaging for the new S'ip by S'well bottles is kept minimal to encourage consumers to grab one off the shelf and experience it in-hand before buying. This speaks to a consumers preference for accountability with products and helps to make the S'ip by S'well bottle branding more approachable in stores.