Mar 21, 2018

Vive Crop Protection adds technical sales associate

David Pratt, formerly of Michigan Sugar Co. and Michigan State University recently joined Vive Crop Protection as a technical sales associate.

David Pratt

In the technical sales associate role, Pratt will work with crop protection products in sugar beets and potatoes, managing field trials and presenting information to farmers to help increase profitability on their farms.

Pratt holds a Masters in Science, Agronomy from Michigan State University and his focus will be on AZteroid FC fungicide and Bifender FC insecticide, as well as demonstrating three new products launching in 2019 for potato and sugar beet growers. AZteroid FC provides disease control and plant health benefits while Bifender FC controls below-ground insects including rootworm and wireworm. Both products can be mixed in the tank with starter fertilizer.

Darren Anderson, president of Vive Crop Protection said, “David’s background in both university and private industry research will help potato and sugar beet growers to get the best from our products, and will also help us develop new solutions for those customers.”