THE ARTISAN & TECHNOLOGY

Craft products with a technological DNA are very striking and with high possibilities of entering and staying in the current retail industry, highly competitive in the international markets.

A perfect example of artisanal evolution is the work done by a group of artisans from the indigenous community of Otavalo who have ventured into technology while not forgetting their traditions and culture, effectively linking technology with craftsmanship through formal university education.

In this way, the young artisans have been trained professionally without abandoning their craft work while maintaining in parallel the tradition and the family business, which is the economic base of this family group and its buyers, other artisan groups that make different Class of goods.