High on green hillsides overlooking the village of Fovant in Wiltshire, a dozen giant logos – some more than 50 metres across – can be seen carved into the chalk. These designs date back to the first world war, when Fovant and the surrounding villages housed a transit camp for troops en route to and from the battlefields of the Western Front in France. In memory of fallen colleagues (and, no doubt, simply as a huge “Kilroy Was Here“), soldiers from various regiments painstakingly created representations of their cap badges. Originally, there were many more badges, but nobody…