Solid tool for digital marketers.

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Pros

It allows you to prepare a solid prototype of a landing page/pages which will help you keep your different designs for multiple pages organized.
A lot of tools which help do everything you can possibly think of when it comes to marketing campaign etc.
WYSWIG editor is really nice when you can figure out what, and how to do it (but creating custom stuff can be hard).

Cons

Writing something like a custom solution could be tricky (or so it feels) so you may need to involve developer or someone familiar with creating custom themes/webpages.
I would prefer if they would rewrite their tutorials - it can be really weird sometimes - feels too hard, or like they're forgetting something in between the next steps you're supposed to do.

Review Source: GetApp

Karan

October 2018

October 2018

Great for creative content

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Pros

Lovely application to produce meaningful and interactive content driven marketing blocks - can really jazz it up and impress clients

Cons

I would like to see it generate more leads that it currently is - targeting niche audiences is simply not enough today

Review Source: GetApp

Cole from Vivint Smart Home

April 2018

April 2018

We purchased this tool as a way to get interactives published at a higher velocity. (Game Changer!)

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Pros

While the tool is pretty easy to use for someone without development skills, the customer support is fast and very helpful.

Cons

The price was initially a hard pill to swallow for our upper management, so customized pricing to try all the features and test for success would be nice.

Review Source: Capterra

November 2017

November 2017

Fast and Intuitive Landing Pages

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Pros

The simple templates allow you to easily and quickly start creating landing pages, but the customization options let you tailor the pages to fit your needs.

Cons

Not having an undo button. Also if you accidentally delete you can't recover your page. You just lose everything.

Review Source: GetApp

Response: ion interactive, ion interactive

Date: November 2017

November 2017

Thank you so much for your review and feedback of ion interactive. We love to hear about how you're using ion for customization. We do understand your request for a undo feature and this has been shared with our team as a request.

Powerful Tool, Complicated to use

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Pros

This is a powerful tool that can help you improve performance of your landing pages - with a fairly clear interface.

Cons

The user interface could do with some tweaks to improve it and make it clearer, that would help to make it more efficient to use.

Review Source: GetApp

Response: ion interactive, ion interactive

Date: November 2017

November 2017

Thank you so much for your feedback and review on ion interactive! It's great to see our customers accel at creating high performing content.

We value your feedback on the interface and we've shared it with our team.

Thank you!

October 2017

October 2017

Working with ION

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Pros

I like that you can create so many assets and the templates link pages needed and provide some many different containers to create content with. Campaign tracking is great and the analytics are as well.

Cons

Creating assets are a bit complex. Selecting certain containers can be difficult to edit. Some elements are a little complex to change and fix.

Review Source: GetApp

Response: ion interactive, ion interactive

Date: November 2017

November 2017

Thank you for your review and feedback on ion interactive!

October 2017

October 2017

High performing software but not user friendly

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Pros

I like using the pre-built templates but then being able to customize them to suit our needs. There are a lot of features that make the templates work great.

Cons

The training series is good, but it is not that easy to learn how to use the software. I don't care for the use of micro-themes to change font colors, alignment, background colors, etc.

Review Source: GetApp

Response: ion interactive, ion interactive

Date: November 2017

November 2017

Thank you for your feedback and review of ion interactive! We would love to help you learn more about ion and it's featured. Always feel free to reach out to us directly via help@ioninteractive.com we can easily schedule a call to walk you through any concept or feature.

Interactive Contact Made Easy

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Pros

Basically, you will be able to create the content you need and want, quickly and efficiently.

Cons

The cons are that there is a bit of a learning curve on how all the containers interact with everything. Along with that, it takes some time to familiarize yourself with thee capabilities.

Review Source: GetApp

Response: ion interactive, ion interactive

Date: November 2017

November 2017

Thank you for your feedback! We truly appreciate your insight about using ion for your marketing programs. We understand the learning curve and we are constantly making improvements with training, learning resources, and improvements to ion to help you create stellar content. Stay tuned to our blog for these updates!

September 2017

September 2017

ion has been very useful for our team and allows us to rapidly deploy engaging and exciting interactive experiences for our clients that

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Pros

Ion has really responsive and helpful customer support, and the flexibility of the tool and variety of templates for deploying content rapidly is a big benefit.

Cons

The interface some getting used to, and while the ability to track and capture data is very robust, it takes some learning to make sure you set it up right to measure the right things.

Great CMS for Lead Generation

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I love how easy it is with Ion to create a very compelling, interactive landing page to help with lead generation. The customer support team is great as well! We have had many cases where we needed custom implementation to hook in other APIs or wanted custom development and their team has produced great quality work for us.

Cons

I would not recommend Ion for complete websites, that isn't what Ion was made for. You really want Ion for campaigns and landing pages. So please consider your use-cases thoroughly.

Review Source: GetApp

September 2017

September 2017

UX needs improvement

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Pros

Customer service is prompt and extremely helpful. They were extremely helpful in setting up the back-end before my team got to work customizing widgets.

Cons

This could be a bit more user-friendly, and issues arise that are unanticipated as with each learning experience. Hoping our team is able to grasp these concepts sooner rather than later.

Review Source: GetApp

September 2017

September 2017

This tool has great potential

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Pros

Ion is a great tool for delivering interactive content. Support is fantastic and their help documents are on-point.

Cons

Using the tool is a bit difficult. If you don't have experience with this type of software, getting it to work properly can be challenging and overwhelming.

Platform was hard to use for what we wanted. The initial buildout that they did for us was great.

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Pros

Different types of content that you could create. We wanted more creative ways to share content, and this platform allowed that.

Cons

The platform was a lot harder to use than first described to my company. They did not introduce quick starts until our contract was up, but those seemed a lot easier to use.

Review Source: Capterra

Jessie from Aberdeen

September 2017

September 2017

Easy

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Pros

Simple, easy to use, don't need to be a developer to make it work, easy to change and update based on my campaign needs

Cons

There is a learning curve and it does take some thinking to make it work. Conversations could be more clear.

Review Source: Capterra

September 2017

September 2017

Easy to learn and get started

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Pros

ion is super easy to get started with and takes out the complexity of building webpages from scratch. The time saved alone is worth it. Any time we have had a question or issue with the app, the customer support team was very responsive and helped us work through the problem.

Cons

The interfaces are a little dated - I would love to see a face lift (especially to the campaign and creative performance reports).

Huge potential, awesome support, difficult to use for the non-technical

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Pros

There is so much you can do and the stock templates will show the power of the platform. You can make something look good with elements that provide modern, interactive pages.

Cons

If you don't have a background in web development, you might not be able to extract all the goodness out of it. Basically, the UX could be a little more friendly.

Review Source: GetApp

August 2017

August 2017

Powerful Product

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Pros

Great customer service. Ion is always there to help us when we have a question whether it is a technical issue or just looking for suggestions on the best way to use the platform, The pages are super customizable and they have a ton of templates to choose from with several different use cases.

Cons

There is a definitely a learning curve with using this platform and building experiences. They do offer video training to help but there are gaps in knowledge when you first start out.

Excellent Customer Service

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I build pages for different partners very frequently. ION is a very easy to use tool which helps in creating pages within minutes. Recently we built a Landing Page request form which all our partners use to send request for new page. It's very convenient to manage all the pages & create exports.
Customer service is always well informed, and has always been able to resolve my concerns or provide the needed answers in a very timely manner.

Review Source: GetApp

Daniel from National Life GroupNumber of employees: 501-1,000 employeesEmployees number: 501-1,000 employees

November 2016

November 2016

Powerful toolset, poor usability

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This is an incredibly powerful tool, but it is lacking some valuable UI tools and simplification. Visual CSS editing tools are great, but it would be nice to have them incorporated in the theme editor (or let customers use FTP to upload themes so we can use our own preferred text editor to edit and manage CSS).