Monetizing Social TV: New Tools and Tactics for Success

Monetizing Social TV: New Tools and Tactics for Success

Cable marketers and publicists everywhere are using social TV to supercharge engagement and tune-in for programs spanning myriad genres. For many shows, it’s actually a vital component. But whether it’s sophisticated community building, gamification, targeted contests or savvy crowdsourcing and real-time live interaction, social TV has entered its 2.0 phase as cable networks and even operators step up with more elaborate and collaborative campaigns.

What new tricks and tools exist for marketers? What are the multiplatform consumer and viewer trends you need to understand? And what’s working for the most successful marketers as they use social TV to bolster the bottom line. It’s all about monetization. And TV will never be the same again.

Chris Epple oversees Consumer Marketing for the HISTORY and H2 Networks. In this role, Chris is charged with engaging viewers across the entire marketing landscape spanning paid off-channel media, digital and social media, experiential marketing, partnerships and promotional time on HISTORY and H2-owned assets. He reports to Samantha Maltin, SVP, Marketing for HISTORY and H2.

Prior to joining HISTORY and H2 in 2013, Chris spent nine years at PepsiCo in Beverage Marketing. There Chris had roles spanning Brand Management, Innovation, Media Strategy, Entertainment and Digital Marketing.

Chris has launched 15 Product and Packaging Innovations, over 50 websites & micro-sites, negotiated and executed numerous media and entertainment deals and worked on the execution of Pepsi’s 2007 Super Bowl Half Time show, both online and off.

Before PepsiCo, Chris held various brand management roles at Kraft Foods Inc., working on such businesses as Altoids, Creme Savers and Capri Sun. Chris managed the launch of the highly successful Altoids Sours business.

Chris received his BS in Business Management from Binghamton University and his MBA from the Fordham University School of Business. Chris was the recipient of the 2001 MBA Student Leadership Award, given to the one graduate student each year who demonstrates superior excellence in leadership. He was also President of the Fordham Marketing Society.

In his spare time, Chris enjoys playing tennis (former member of nationally ranked college tennis team), golf, running and spending time with his wife and two young sons. Chris and his family live in Westchester County in New York.

BioD.P. VenkateshFounder and Chief Executive OfficermPortal, Inc.

D.P. Venkatesh has more than twenty years of experience in the telecommunications industry across wireless, Internet, and media sectors. His roles have varied from executive management to strategic planning and business development.

As CEO of mPortal, Mr. Venkatesh oversees all aspects of strategy and product, sales and marketing for mPortal. Over the past thirteen years, he has led the company through its various growth stages.

Prior to founding mPortal, Mr. Venkatesh was with McKinsey & Company in their Hong Kong Office as part of their global Telecommunications Practice and worked with several leading global communication providers as a strategic consultant to their Boards and Management teams.

His work included development of the strategy for an Asian conglomerate to expand its telecom business into China; market rollout plans of a telecom operator in India; global strategy for a large Pan-Asian carrier; and strategy for hardware manufacturer to add a new growth business in software.

Earlier in his career, Mr. Venkatesh held several positions in product management and marketing for Convergys (Nasdaq:CVG) in North America while working with communication providers in their BSS/OSS infrastructure needs.

Mr. Venkatesh holds an MS in Industrial Engineering and an MBA both from the University of Cincinnati, as well as a BS in Chemical Engineering from Anna University.

www.mportal.com

@dpv007

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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

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For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

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