Earlier this year the originally mobile-only Vine landed on the web, letting you view your profile and share Vines with others with a link. Now, the site is making searching for and discovering videos simpler, with hand-curated playlists and featured content. Previously app-only sections like channels, popular now, and trending will also be accessible on the website, in the Explore section. You can also watch feeds in TV Mode, a seamless viewing mode introduced with the launch of Vine’s website.

Unlike most social networks, you can access these areas without even logging in, so anyone can get stuck in an endlessly looping Vine hole, not just app users. Of course, like before, logging in grants you access to your own feed and profile.

The decision to not require logins makes Vine a closer competitor to YouTube and other video-browsing sites than to social networks like Twitter (which bought Vine in January 2013), Snapchat, or Facebook. It also means that fans of Vine compilations on YouTube can potentially be brought back to Vine’s own platform, rather than sent to a competitor.