Award-winning Big Rock Beer Ads

Award-winning designs for Alberta’s best craft brewery.

Big Rock is a fantastic craft brewery located in Calgary, Alberta. If you’re like me—a beer enthusiast living in Ontario—we are missing out on about 75% of the fantastic beer flavours they have to offer, which is a crying shame.

For the past 20 years Big Rock has hosted their annual Eddies Awards Show: Calgary’s highest-octane mix of creativity and entertainment that celebrates the winning print and video advertisements created for Big Rock Beer by fans from around the world.

Big Rock Grasshopper & Warthog Ale ads

The Big Rock Eddies pre-party

Big Rock Eddies - the theatre fills up with 2,000+ attendees

I first heard about the Eddies in 2012 and entered a print ad titled, “The Best Bits of Alberta” which garnered a 2nd place win. So I went to Calgary to collect...

I drew inspiration from 1930s and 40s Guinness Stout ads created by S.H. Benson advertising; primarily drawn by the artist John Gilroy.

I created both of the winning ads from scratch. Aside from the beer bottles in “The Best Bits of Alberta”, everything else was hand painted and sketched in Photoshop with a few elements created in Illustrator.