Cannes 2012: Japan ranked #6 in the world; USA well ahead of UK, Germany and Brazil

Updated story with more facts and figures: It's
taken a few weeks to get hold of the complete Lions tally, but CB Asia can
now reveal that Japan was the best performing Asian country at Cannes this year with 50 Lions. This total was good enough to place them in #6 in the world.

Asia's next best performer was a bit of a nice surprise - South Korea at #18 with 16 Lions. South Korea edged out the more seasoned Cannes performers - Singapore (20th), India (21st) and China (22nd).

The USA was the lead
country by far, with 182 Lions, well ahead of second placed UK with 89
Lions, just ahead of Germany with 85 and Brazil with 79 Lions.

Australia
was placed #5 with 59 Lions ahead of Japan at #6 with 50 Lions and
Sweden at #7 with 45 Lions. Argentina, Belgium and France shared the #8
spot with 32 Lions apiece followed by South Africa at #11 with 27 Lions,
while Canada and New Zealand shared the #12 spot with 19 Lions apiece.

Italy,
Mexico and Spain share the #14 spot with 18 Lions apiece, followed by
the Netherlands at #17 with 17 Lions. Colombia and South Korea share the
#18 spot with 16 Lions apiece followed by Singapore at #20 with 15
Lions, India at #21 with 14 Lions, China at #22 with 12 Lions and UAE at
#23 with 11 Lions. Denmark, Hong Kong, Israel and Thailand share the
#24 spot with 8 Lions apiece.

Tags:

3 Comments

Come on China said:

China really can improve on this, they should be among the superpowers of advertising by now. India should be higher too, lot of talent there. I mean, Sweden is a pretty small country and they are 7th in the world!

The ever-obliging CB have subsequently added exactly that for you, Darren. That's an interesting read...Sri Lanka gets it, it seems, but their neighbours India - under 1.2%? Ouch!

Maybe what's scariest is that even the smartest-entering countries end up with a win ratio of less than 7%, meaning that 93% of the very considerable cash involved is wasted (though a Shortlist is still pretty good).

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on
the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief
Australia/NZ magazines, or The Work 09 Annual, email: Kim
or Michael

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.