Adourable

Brand development

Challenge

Building a family of branded assets that would differentiate the brand and add a high quality feel against strong competition

Solution

A brand workshop to extract the information that would be the building blocks to gain brand clarity

A brand book was created to demonstrate the global marketing framework, brand essence and identity tool kit which included photography use, strap line, tone of voice, colour, logo and type

New photography was shot to create a distinctive look and feel that is unique to Adourable

Impact

A stylish and quality feel

The brand is recognisable by the images alone

A brand tool kit that has a clear set of guidelines to gain brand clarity

Clearly different ion in the market place

Neue Media have suggested both exciting and creative ideas on how we are able to take our brand forward. We are excited to partner them in all our promotional and brand related activity going forward as they have been a pleasure to work with.