New Wave Integrated Care

Integrated campaign for new wave integrated care

New Wave Integrated Care

Client Brief

Pitching against 9 other agencies, Mushroom Marketing successfully won the contract to promote the launch of a brand new health centre, by creating a targeted integrated campaign (including both marketing & PR).

Our Work

We worked with key staff to devise a launch marketing & PR strategy that gained approval from the board (including members of NHS, Dorset Healthcare NHS Trust, Help & Care and BCHA). We designed, wrote and produced their branding items (logo, posters, leaflets, adverts, website, feedback questionnaires) and created a successful local campaign.

Results

All our work resulted in achieving our objectives well ahead of plan. We organised a successful opening event, achieving plenty of local PR coverage across all media types. Most importantly, our campaign resulted in a plethora of patients through their doors.

We were also selected as finalist in the PR initiative category of the Langtry Manor Business Women Awards for this PR campaign.

What our client said

"A great deal of work has been undertaken with Emma and the team over 18 months from concept, through to opening and running of the new health centre. Various marketing campaigns, advice and support was provided helping us achieve our first year objectives. Professional, friendly, conscientious and extremely well organised are a few words to describe the team. I would strongly recommend Mushroom Marketing as a first choice in marketing support for any business wishing to succeed."