JAMES HOKE is a creative specializing in ideation and art direction across all media. The guiding principles of his work are: think about the experience and work hard. His work has been recognized by One Show, Communication Arts (advertising + design), the Webby Awards, FWA, Awwwards, NY Times, CMYK Magazine and the National Addys.

James currently is an ACD Art Director at GSD&M in Austin, TX. Here, he has contributed to numerous new business wins, including PetSmart and RadioShack. But day to day you'll find him primarily creating for the Southwest Airlines account. Prior, he’s worked at large shops like The Martin Agency, and smaller ones like BooneOakley. He has also fulfilled his advertising dream of working on Madison Avenue.