Amazon Alexa has changed the game. As additional voice platforms like Siri and Google Home shift their models to the connected home industry, consumers now have the opportunity to connect with the digital world in a more seamless way than ever before. This 360 View Update assesses the current ...read more

This study assesses consumer interest in new connected car features that enable innovative safety, comfort, and entertainment experiences. It profiles car shoppers by their interest and preferred connectivity method. It evaluates consumer perspectives on hot topics in the connected car space, ...read more

Television manufacturers have created a growing list of initialisms including 4K, UHD, HDR, OLED, and QLED leading to potential confusion among consumers regarding what these designations really mean. 360 View Update: 4K and HDR TVs: Dynamic Displays measures adoption and familiarity with ...read more

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