In the News

Startup Robos Beating the Big-Name Firms on Client Experience

News that Vanguard Personal Advisor Services now manages $83 billion in assets gives weight to the argument that the hybrid model is the way forward for the industry, and that digital startups simply can’t compete. But having the most assets hasn’t necessarily translated into the best service. According to a new analysis by Corporate Insight, many hybrid robo advisors, included Vanguard’s, aren’t keeping up with the startups in terms of providing a seamless, modern website for their digital customers.