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Turner Sports, which manages the NCAA’s digital rights, later today is launching a March Madness YouTube channel for the first time. The new channel -- YouTube.com/MarchMadness -- will feature real-time highlights and video recaps from all 67 games of the NCAA men's tournament. Press conferenc...

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The cavernous Indianapolis Convention Center will be
transformed during the Final Four into part arena, part big-box store and part
sports bar.
The new-look Bracket Town,
the NCAA’s fan interactive space, was rebuilt from scratch in the last 12
months by a team that included the NCAA ...

Each
weekday morning, 72-year-old Jim Host awakes at 4 a.m. By 4:45, he’s driving
the 75-minute route from his home in Lexington, Ky., to Louisville.
His
office these days is the lobby of the downtown Marriott. Host takes a seat and
spreads his folders and legal pads across a coffee ...

Along with a new commissioner and a new plan to separate the
LPGA from the travails of 2009, the tour will work with San Diego-based ad
agency NYCA to create a new message.
The LPGA and NYCA this week will announce a partnership to
review and redefine the LPGA’s brand positioning. Later ...

Click on an item about Tony Kanaan at the new-look IndyCar.com and users
will find more than a story about the Brazilian driver. They’ll also find links to Kanaan’s Twitter posts, a bio page with videos and photos, and Kanaan’s team page at Andretti Autosport.
It’s all part of a redesigned In ...

Just days before its flagship event begins, the NCAA is adding Kraft as a corporate partner and is closing a deal with Capital One as a corporate champion, the highest level of sponsorship.
Both new sponsors plan significant activation around the NCAA tournament and Final Four, from ad buys ...

Seven months of negotiations have put NASCAR and its top teams
in position to create the first NASCAR Properties, a trust that will serve as a
centralized licensing agency for the sport.
The unnamed unit will operate as a one-stop shop for
licensees, but a key difference from other prev ...

When the Indy Racing League drops the green flag this week in
Brazil, the sport’s sanctioning body hopes to have anywhere from 22 to 25 cars
participating in the season opener.
One of the chief knocks against the sport has been car counts
in the teens. The more cars a series has, the he ...

Rowdy.com, the edgy and irreverent sports Web site that formerly focused its cameras solely on NASCAR, is relaunching its site this week to provide users with a new look that will include coverage of other major sports.
The site will now address the seven core
sports covered by Sp ...

The
Atlantic Coast Conference and ESPN entered into a 60-day exclusive window March 1 to negotiate the conference’s
next media deal.
However,
the two sides are not expected to reach a deal by the time the window closes at the end of April, leading
the conference to reach out to oth ...

Speed, the broadcast home for Formula One racing in the U.S.,
has obtained additional Internet rights that will allow the network to show F1
video clips on its Web site, SpeedTV.com, while also launching a new online
fantasy game.
Speed starts its 15th year of
...