Ugly Kids Club 3 Lions collection

London based brand The Ugly Kids Club recently launched their new 3 Lions collection, inspired by something that’s on a lot of minds at the moment, this summer’s world cup. The predominantly red, white and blue collection (of course), features an a illustrated 3 lions badge and provides many an alternative to your Rooney shirt this summer.

The collection features a white polo shirt, red and navy blue crewneck sweatshirts, a black pullover hoody and white, grey and navy blue tees. The black hoody, with large 3 Lions back print and the navy blue crewneck featuring a blue and white chest print of the 3 Lions badge are my personal favourite pieces and definitely on my list of purchases!

Check below to view the full collection lookbook. The whole collection is available to purchase online now from The Ugly Kids Club, and will also be available this weekend at both The Reset and Streetfest.

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.