. . . it’s important to understand how what she’s saying is different from other privacy theorists. The standard explanation for privacy freakouts is that people get upset because they’ve “lost control” of data about themselves or there is simply too much data available. Nissenbaum argues that the real problem “is the inapproproriateness of the flow of information due to the mediation of technology.” In her scheme, there are senders and receivers of messages, who communicate different types of information with very specific expectations of how it will be used. Privacy violations occur not when too much data accumulates or people can’t direct it, but when one of the receivers or transmission principles change. The key academic term is “context-relative informational norms.” Bust a norm and people get upset.