Featured Content

Go beyond the last click

Your organization tries to reach potential customers through all kinds of
channels. Yet in a typical last-click world, you can’t see which channel really
seals the conversion; all the credit goes to the last interaction. That’s why
cross-channel media impact is so important. Without it, businesses risk
overvaluing or undervaluing their own marketing tactics. When you can’t spot the
channels with the highest ROI, you can’t make the smartest decisions about where
to put your marketing budget.

Google Analytics 360 changes all that. It lets you dig into every digital
marketing touchpoint and actually shows you which combinations of channels work
best to reach your marketing objectives. Simply put, you can finally understand
when, why, and how users respond to your advertising.

In this brief, you’ll learn:

How Multi-Channel Funnels helps you see your cross-channel impact

Ways to go more granular with your cross-channel findings with Custom
Segments

How to assign conversion credit to marketing touchpoints based on your own
user data