295 | Which are you? Jekyll or Hyde?

It’s from a VIP Freedom Club member, my favorite type of person, so I thought I’d address it here.

My comments will, of course, be after the email.

“…Jeremy seems awfully angry these days,
so I figured I’d reach out to you…

I was kind of joking about Jeremy although
it’s definitely a switch in tone from
pre-everyday emails. Mostly I like it.
Sometimes it feels strange. Like he’s
trying on a persona. Maybe when contrasted
to the tone in Freedom Formula, which I
listened to over the course of a couple
days, it’s more striking. “

~Brett

—Have you heard of the fictional characters called Dr. Jekyll and Mr. Hyde?

In the story, Dr. Jekyll is a nice, friendly, well-made man with many friends. He is liked and he represses his dark side so those around him have no idea what lurks inside.

Mr. Hyde is his dark side, who is always trying to come out. Eventually, he starts to take over and Dr. Jekyll has to make a serum he must take to stop Mr. Hyde from surfacing.

After 13 years of doing business, I found several things…

I thought you just had to be nice to everyone to do business, so I only showed that part of my personality.

I was ‘rated G’, super nice on my podcast, in my boring-ass emails, and in my courses.

I recently realized that all the mentors I most look up to are only nice in ONE PLACE.

…in their courses.

In their emails and on their marketing they were very hardcore honest.

They didn’t hold anything back and truly said it like it is when they talk to ‘prospects’.

You had to earn their amiable behavior by buying their courses, completing the Value Cycle and proving you deserved it.

I decided to do a test.

I decided to be the WHOLE me. Not just the nice side, but the whole, real, deep, complex human being I am.

I decided to give those that were considering buying the good, the bad, and the handsomely ugly parts of me.

My mentors said that is the part you have to be transparent about, you.

I wasn’t doing that. I was the Disney version of me, but no more.

I unleashed Mr. Hyde.

In return, to complete the Value Cycle (I talk about in the Freedom Club), I decided to add all 10 of my courses into one place.

If you were going to have to see all of me in these pre-buyer emails than it is only fair you get all of me with my courses.

The Freedom Club was born and so were these daily emails where to some, I might seem angry.

I’m not angry, I’m honest. Though, sometimes I guess I am angry.

I hate watching people talk themselves out of freedom. Watching the endless excuses and bullshit does make me angry and in the past, I’d be nice about it.