Meet Fresh, the amazing Shrinking Milk Jug, who will keep your milk fresh for up to a week longer by eliminating the air void which makes it go bad in the first place.

"Normal milk jugs trap air inside them, which causes the milk to spoil rapidly," but with its innovative spring frame design, Fresh will eliminate those air pockets and leave you more time to enjoy that tasty white stuff. Fresh is easy to use as it stays on the table and you pour simply by pressing down on the container. (So, no more milk-drenched pants either!) Oh, and it's reusable, too. [Fresh via treehugger]