Health care is already marching toward a path where it never be the same again.

Vincenzo Storti's insight:

"What continued to remain was the curiosity, confidence, enthusiasm, and optimism that health care and medical care could be even better and the willingness of entrepreneurs to fix a problem and build a business around it."

Qualcomm Goes Mobile With Its 2net mHealth Platform Wireless Week SAN DIEGO - Qualcomm today introduced 2net Mobile, a new version of its mHealth platform designed to aggregate disparate medical data and health sensor information into one...

Vincenzo Storti's insight:

The 2net Mobile software module consists of the 2net mobile core that communicates with biometric sensors and, in turn, interfaces with the 2netmobile application user interface.

While many industries have embraced iPad apps, their features and raw power, the healthcare industry has been relatively slow to adopt this technology. ("iPad Applications in the Healthcare Industry: Fad or Future?

The Electronic Health Record (EHR) is defined as a longitudinal electronic record of patient health information generated by one or more encounters in any care

Vincenzo Storti's insight:

"The Electronic Health Record (EHR) is defined as a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting. Included in this information are patient demographics, progress notes, problems, medications, vital signs, past medical history, immunizations, laboratory data and radiology reports. The EHR automates and streamlines the clinician’s workflow."

"This paper is the first in a series on the fight between consumer goods and pharmaceuticals for an emerging new market. One industry is strong in marketing; the other shines in science. Which will win?"

Health-related research is among the top three online activities worldwide. In the United States alone, more than 100 million Americans per year will visit health-related sites such as WebMD, Familydoctor.org, Healthfinder.gov, and CNN Health, among thousands of others. Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders ’ including marketers ’ to interact with and contribute content to the community. And that’s where marketers need to get smart.

The customer journey of trust

Online engagement is usually modeled in relation to the customers’ journey. When creating this life cycle journey, consider your ’degrees of trust’ for content categories at each stage.

For example, a diabetes care provider may consider the customer life cycle to be:

SymptomDiagnosisTreatmentUse

A layered content strategy

Many health care organizations are adept at creating, optimizing, and disseminating personalized content to specific targets. Yet, social media has changed the landscape in so many ways, and in health care, in particular, it elevates the role bloggers and other online influencers play in the information value chain.

A patient is highly influenced by these independent players when weighing treatment options and purchase decisions. While it is not entirely credible for a health care provider to provide, for example, a product comparison, a layered content strategy can enable a third party to supply information indirectly on your behalf.

Be very conscious about how to approach and engage with third parties, however. Bloggers are obliged, sometimes required, to be transparent about their associations with health care companies.

Over the past few decades, the relationship between health, data and technology has dramatically evolved, and has increased access to information about health issues.

As a result, individuals, communities and companies are becoming more knowledgeable and are better equipped to make healthier choices. At the center of this profound shift is what many have referred to as the Quantified Self movement, which aims to use technology to monitor and collect data about various aspects of daily life including behavior, mood, and health. At the same time, the utilization of “big data” is providing academics, institutions and governments with better tools to inform macro-level decisions regarding health policy and access.

Today, wearable personal tracking devices have taken self-monitoring to the next level, allowing individuals to track fitness, rest and eating habits, which may be used to make lasting behavior changes. Building on the insights of early health monitors for diseases like diabetes and hypertension, today’s devices offer such advantages as speed, accessibility and affordability.

By using these tools to monitor trends and fluctuations, people might choose to ingest fewer calories, take the stairs more often or coordinate their schedules to get more REM sleep.

Just as tracking devices and the Quantified Self movement can inspire personal behavior change, parallel collections of large data sets may be effective in solving health crises at a macro level. Academics, for instance, have found that big data has the potential for vastly improving public health. From using air quality data to gain insight into the incidence of respiratory disease, to gathering information on social and sexual networks to predict the spread of infection, there are numerous ways in which big data can be used to create innovative solutions to widespread health problems.

This data revolution has already started to take effect with the rise of digitized databases and medical records, which make it easier for health care companies and organizations to analyze information from disparate sources. A recent McKinsey & Company reportdiscusses the utility of big data for a variety of stakeholders within the health care system, including individuals, providers and payers. Addressing these critical areas becomes easier with smart use of data, ultimately improving health outcomes and the efficiency of health care.

modelH is a co-creation forum dedicated to building an open source business model canvas for the US healthcare system. We just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas?

We just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplanand Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplanand Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplanand Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpufWe just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpuf

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We just wrapped up our fifth business building block sprint on Value Propositions, which was done in concert with the sprint on Jobs-to-be-done (JTBD). A value proposition is a fundamental part of any business strategy. As explained by Kaplan and Norton, “strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation.” The question before us was, how do we treat the identification and evaluation of Value Propositions in our healthcare business model canvas? - See more at: http://www.innovationexcellence.com/blog/2013/08/15/modelh-update-healthcare-value-propositions/#sthash.csLxgg95.dpuf

What is next? We are in the final stages of finishing up a project sprint on Key Behaviors — those activities that the Customer Segment must do in order to complete their Jobs-To-Be-Done and realize your Value Proposition. Interested in what we are doing? Step up to the plate and get involved ...

What is next?

We are in the final stages of finishing up a project sprint on Key Behaviors — those activities that the Customer Segment must do in order to complete their Jobs-To-Be-Done and realize your Value Proposition

We are in the final stages of finishing up a project sprint on Key Behaviors — those activities that the Customer Segment must do in order to complete their Jobs-To-Be-Done and realize your Value Proposition

"Many factors—consumer awareness of health issues, higher personal incomes, more focus on fitness, and the urbanization of emerging economies, just to name a few—have combined to create a new market for healthcare products. And the world's leading pharmaceutical and consumer goods companies are eager to do battle for this new market's seemingly unlimited potential."

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