Use soda to attract the best

Interesting advice on attracting multi-platform savvy people from Alan Schulman, Chief Creative Officer of Brand New World (via [MediaPost](http://www.mediapost.com))

As always, talent right out of school comes to the industry through very different doors. Some from design; others from typography, animation or illustration. Some from film school; others from journalism school. The difference is, few if any discriminate between above- and below-the-line disciplines. They just want to do great work in a great place.

My advice? Feed them software and sodas, don’t expect them in before 10 a.m., and watch what happens while their hybrid skills, from design and animation to filmmaking and typography, come to life both on-air AND online… without ever placing one above the other.

For me the killer line in that is : “The difference is, few if any discriminate between above- and below-the-line disciplines”