PAY PER CLICK MARKETING

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Pay Per Click Advertising

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.We'll ensure you’re targeting the most appropriate keywords and not wasting spend.

We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.Pay-Per-Click advertising like AdWords and social media ads, is a powerful tool, but it’s one of the most challenging to master.

Without a comprehensive strategy behind what you’re doing, you’ll waste a lot of money targeting the wrong keywords, audience, or message. The goal of PPC management is to maximize your PPC ad spend so that you’re getting the best possible ROI. Utilizing strong SEO strategy only fuels this success to greater levels.

How Does Pay Per Click Work?

While inbound marketing focuses on earning the customer’s business by providing high-quality content, PPC advertising (and SEO) is the fuel that spreads that content to your audience. It can also be used to target sales-ready buyers.

PPC is usually cost-effective because you’re only paying for clicks to your website or landing page — you don’t have to pay for views. Many companies continue using PPC even after their long-term SEO and inbound marketing strategies begin working because they’re able to reach a highly-targeted segment of sales-ready buyers.

PPC advertising works by allowing companies to bid for prime advertising space in search engine results and in social media feeds. For search engines, these ads are based on search terms. For social media, ads are based on target audience profiles.

How the Keyword Bidding Process Work?

There are two main factors that determine whether your ad will appear at the top of search results:

Cost-per-click

This number represents the highest amount you are willing to pay to have your ad strategically placed.

Quality score

Google AdWords doesn’t simply give prime ad space to the highest bidder. They also work to protect their own reputation by taking into account the quality of each ad.

Ultimately, the quality score looks at your click-through rate, the relevance of the ad and your website and the quality of the landing page. Even paid links need to meet a certain standard so that customers can trust that they are being served relevant information.

Your ad rank is determined by multiplying your CPC times your quality score. This formula means that even if you are willing to pay the most money per click, you may not win top spots if your quality score is too low.

Businesses who are have a higher quality score actually pay less per click. Even with paid advertising search engines are still working to place the emphasis on creating quality websites and advertisements.

How to Maximize Your Ad Dollars

Search engines and social media platforms want to ensure that they only serve relevant, high-quality ads to their audience. Ads that fit their criteria are placed higher and more frequently than those that don’t.

Essentially, this means that businesses have to be able to create excellent ads and understand how to optimize performance through intelligent bidding practices in order to maximize ad spend.

PPC allows you to gain greater online visibility and connect with customers who have already shown in interest in your goods or services.

The key is understanding how the bidding process works, how to set up campaigns, which keywords to target, and how to measure results and make adjustments. This can mean a lot of number crunching and performance monitoring.

We boost our clients’ PPC ROI through conducting keyword research to determine the best keyword combinations, optimizing ad groups, creating campaigns, and improving quality scores so that clients pay less per click.

We also work to optimize your website to make sure that the traffic you’re generating produces loyal customers and brand ambassadors. And we recommend integrating your PPC strategy with the rest of your marketing so everything is working together.