Genevieve Chamard

Genevieve Chamard is a strategy consultant with over 11 years of experience in retail store innovation. At Capgemini, she leads the Smart Digital Store offering and creates remarkable shopping experiences to help retailers achieve their future store vision. As part of this offering, Genevieve is an expert on conversational interfaces, closely following the evolving trends and assisting clients with developing voice assistant pilots to book appointments or receive personalized recommendations while in-store.

Customers love voice and chat assistants, the conversational interfaces that turn on the lights, help home chefs cook an egg to perfection, and make it easy for consumers to research and buy goods online. However, while customers are already building strong relationships with these conversational assistants, retailers are still learning how to best use conversational…