The Numbers on Cause Related Marketing

Roper Starch Worldwide found that 71% of U.S. consumers feel it should be standard practice and 83% have a more positive image of a company that supports a cause. 67% say if price and quality are equal, they'll support the company that supports a cause. 87% of employees feel a stronger loyalty to a company supporting a cause.

Free PDF DownloadQ. What suggestions do you have for retailers who do e-mail marketing? By Jay Conrad Levinson

About the Author: Jay Conrad Levinson

RSS for Jay's articles - Visit Jay's websiteJay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Click here to visit Jay's website.

Supporters: Thank you Sharon Galor of Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!