Saturday, December 21, 2013

Google: Duplicate Content Pollutes 25-30% Of The Web

So Google confirmed they reduced the authorship snippets from showing in the results. We know that. Matt Cutts strongly implied
that there was no update on December 17th, despite all the tracking
tools lighting up on that date. That implication that Google minimizes
the algorithm updates before the holidays should apply to what I am
seeing today - a lot of chatter, in some niches, of a Google update.
The key indicator I use is webmaster/SEO chatter. I check the chatter at WebmasterWorld
and dozens of other forums and the chatter has picked up yesterday.
Martin Ice Web, who is a Senior Member at WebmasterWorld but is based in
Germany, is the loudest on claiming updates today. There are many who
agree and see major changes and there are many threads in the Google
forums with individual complaints.
That being said, one of the
tools I rarely show you, because it often doesn't match the other tools,
is the DigitalPoint Keyword Tracker averages changes. It is something
fairly new added to the forums sidebar
and this reports changes of actual rankings for hundreds of thousands
of sites and I'd say millions of keywords. It is based off what
webmasters enter into the tracking tools.
It showed a bit of a change on the 17th but on the 19th, it really skyrocketed, like the forums did.
I've emailed Google yesterday to find out if something is going on specific with rankings but I have yet to hear back.
It can be a refresh of Panda or something else but I have no confirmation from Google.