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For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city.

Electronic Arts today announced that The Urbz: Sims in the City and Madden NFL 2005 for the Nintendo DS handheld game system have shipped to retail outlets nationwide. Tiger Woods PGA TOUR for the Nintendo DS will follow in December.

Electronic Arts today announced that The Urbz: Sims in the City has shipped to retail outlets worldwide under the EA GAMES brand. Following the record-setting launch of The Sims 2, the development team at the celebrated Maxis studio today launched The Urbz: Sims in the City, the newest entry into the award-winning franchise for the PS2, Xbox, GameCube and GBA. The Nintendo DS version will ship on Tuesday, November 16, as a launch title for the new handheld system.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens or check a new trailer.

The Urbz: Sims in the City has officially gone gold for all platforms including the Playstation 2, Xbox, Nintendo Gamecube, Gameboy Advance and DS. The game will begin shipping under the EA GAMES brand starting Tuesday, November 9.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens or check a new trailer.

Electronic Arts, iTunes and A&M Records today announced a partnership that marries one of the year's biggest videogames, The Urbz: Sims in the City with one of the year's hottest bands, The Black Eyed Peas. A special edition version of the game will include exclusive, never-released tracks from The Black Eyed Peas available via an iTunes download card.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens or download the walkthrough trailer.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens or download the walkthrough trailer.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens or download the walkthrough trailer.

Electronic Arts and A&M Records released details today on plans to have world renowned, multi-platinum selling musical group The Black Eyed Peas provide and produce the soundtrack to the videogame and their likenesses as characters for the highly anticipated The Urbz: Sims in the City.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for some new screens, showing off some Eyetoy support...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Check the new screens or get the trailerpack.

Electronic Arts today announced that The Urbz: Sims in the City, the latest franchise from the celebrated studio behind The Sims, is in development for the Nintendo DS. EA, in conjunction with Griptonite Games, is developing the game in Redwood City, CA and will ship in November 2004 under the EA GAMES brand.

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for a few new screens...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. A few days ago we had new Urbz screens for the console versions, today the GBA is at bat with some new visuals, read more to check them out..

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more for 16 new screens...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Check out the freshly launched official website or read more for some new screens...

For the first time, Sims are living in the city where reputation (rep) is everything. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest "player" in the city. Read more to check out the first screens ...