My good friend, teacher and mentor in Postural Integration and Body Work has left our planet on June 28, 2010. Even so I moved on from his concept and work in the 80th, he will be always in my heart as he has helped a lot to integrate the many ideas and disciplines of humanistic psychology always curious and open about new and different ideas.

Thanks Jack!

About Jack's Work at theICPIT Website
Postural Integration (PI) was originally developed in the 1960's by Jack Painter, Ph.D., a former Professor at the University of Miami, FL. He developed PI after many years of self-exploration in the fields of humanistic psychology, deep massage, gestalt therapy, acupressure and the Five Elements system, and especially with Reichian therapy in combination with the work and theories of Ida Rolf.

Sunday, June 27, 2010

During my time as publisher of Vogel Media International I had several contacts with South African publisher discussing about syndication and licensing. It didn't work out for CHIP Magazine and for MM Industrial magazine it was not developing the way my colleges from Vogel Business Media had hopped.

As this days with the 2010 FIFA World Cup many of us look towards South Africa, I thought I should check and share some actual data on SA magazine and advertising market on this Blog.

Of course South Africa's media landscape is different and I will show this - as one example - based on advertising spend (ZenithOptimedia) compared with Germany. TV (54 % vs. 21 % share) and Radio play a much more important role, Magazines (7.6 % vs. 18.8 %) and Newspaper share is fare below then in Germany.

"... The item that got the most attention, however, was Epps' prediction -- bullet-pointed in her summary -- that tablet computers would cannibalize netbooks and overtake them in sales by 2012.

But in the text of the full report, and in the accompanying chart, Epps estimates that U.S. sales for tablet computers from all manufacturers will total 3.5 million in 2010.

In other words, in Forrester's opinion, the 2 million iPads Apple sold in April and May were a fluke. It will be lucky sell 1.5 million in the U.S. between June and December -- or fewer than 215,000 per month.

"Consumers didn't ask for tablets," she points out in her summary. "In fact, Forrester's data shows that the top features consumers say they want in a PC are a complete mismatch with the features of the iPad."

TubeMogul looked at how video advertising performs on the social network. They analysed 25 major video advertising campaigns that ran identical videos within five types of ad units on Facebook:

- in-application display units
- sponsored video ads that appear on the home page
- interstitials in games and apps
- videos users watch in games in exchange for earning virtual currency; and
- promo videos uploaded to Facebook fan pages

an compared them to click-to-play video ad units on publisher sites by on resulting cost, viewing-time and other metrics.

Highlights according to a mediapost article by Mark Walsh
-Facebook ad units have 5.40% to 9.43% higher completion rates
-3 /4 of Facebook ad units sampled had a lower cost per view
-Within Facebook, people spent the most time watching the video ads to earn virtual currency

"The most influential users there care a lot about what their friends say, and are down on marketers. Just 5% trusted what they heard from ads most, and another 5% trusted information from companies" ... "The top 15% of teen social network users are 70% more likely to share purchase decision information with their friends ..."

"They also expect brands to act differently from their friends. Overall, while influencers most liked to share content that was funny, they preferred brands to be more straightforward. Still, they “also appreciate when a brand can be edgy, funny or shocking—as long as it is done well, ...” (Ketchum)

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