Video Marketing Basics: A Look into YouTube and Vimeo

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Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, businesses have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and communications!

If you already have videos or are planning to produce videos, consider one of these online tools for your video distribution. If you want to make videos and you don’t know where to start, we would love to help you!

YouTube: Online video has become synonymous to YouTube. Owned by Google, YouTube is the leading video distribution platform. In fact, it’s the second largest search engine following Google. Its robust features alone warrant its position at the top.
The video-sharing platform also has features like allowing other users to subscribe to your channel (and you must have a channel!), like and share your video, leave comments, add them to their playlists, and messaging with other users.

Vimeo: Specially catered to artists and filmmakers, Vimeo is home to the highest qualities of videos. Mainly it is a platform for creativity and inspiration for both the creators and their audiences. Unlike YouTube, which has only free accounts, Vimeo has several account options—basic, Plus, and PRO. This is how Vimeo makes money considering that they’re ad-free on videos. Features on Vimeo include Vimeo on Demand, groups, forums, follow, viewing statistics, and more. They also have a “tip jar” to help artists raise money for their projects and help them make money from their uploaded videos with the Pay to View feature. Unlike YouTube, the embedded players of Vimeo videos are customizable.