At DESIGN West 2012 (aka "ESC" San Jose), Senior Editor Chris A. Ciufo sat down with TI's Matt Kurtz, Manager, Wireless Connectivity Group. Matt's group's job is to add wireless capabilities to microcontrollers with "everything from ANT to ZigBee". Consider their SimpleLink initiative, which is comprised of chipsets, protocols, APIs and drivers that make easy the task of adding wireless to a TI microcontroller product. In this short video, Matt explains that TI's focus is one-stop-shopping and simplicity. Judging from market feedback, TI has met its goals.

The TMDX5535eZdsp is a small form factor, very low cost USB-powered DSP development kit which includes all the hardware and software needed to evaluate the C553x generation, which is the industry’s lowest-cost and lowest power 16-bit DSP.

Introducing the C66x Lite Evaluation Module, the cost-efficient development tool from Texas Instruments that enables developers to quickly get started working on designs for the C6670, C6672, C6674, and C6678 multicore DSPs based on the KeyStone architecture.

In this video, you will gain insight into TI’s Sitara™ family of high performance, ARM-based microprocessors (MPUs). The Sitara family further shows TI’s commitment to continued investment and innovation in the ARM architecture. The Sitara family includes high-performance and highly integrated ARM9™ and Cortex™-A8 cores with speed offerings ranging from 375 MHz (ARM9) to 1.5 GHz (Cortex-A8).