Japan content market size 13.8 trillion yen in 2007

Reporting on the size of the digital content industry in Japan, an AP news feed on AOL news indicates that the digital content market size in Japan has grew to 2.694 trillion yen in 2007, just under 3.4 per cent growth.

According to the association’s Press Release (PDF file in Japanese), 2007 saw visual content emerge with a clear margin as the largest contributor to digital content sales, reaching 30 per cent of total sale (540.8 billion yen, an increase of 8.7 per cent). Music was down to 26 per cent of the total, showing a negligible decrease in sales to 596.5 billion yen (12.5 billion yen down from the previons year). Game software also experienced a small decrease to total 767.7 billion yen, while digital publishing sales increased by over 10 per cent to reach 789.7 billion yen.

While most digital content was still predominantly sold as packaged media (66 per cent of total), consumption through mobile phones increased to reach 21.6 per cent of the total, ahead of online sales 11.6 per cent.

Meanwhile, the whole (media) content market size stood at 13.8 trillion yen, an ever so slight increase on 2006 of 0.3 per cent. 5.8 trillion of this was in publishing, 4.84 trillion in visual content, 1.86 trillion in music and 1.29 trillion in games. With regards to distribution medium, 48.6 per cent were packaged goods, 29.2 per cent via broadcasting, 12.8 per cent through location-based distribution (cinemas, game arcades, concerts), 5 per cent online, and 4.3 per cent via mobile.

Not surprisingly, packaged media has been steadily decreasing over the past 5 years as online and mobile sales continue to grow.