by Dr Will @ Iconic

Your humble narrator ... well ... your narrator recently attended a S.C.O.R.E. (Service Corps of Retired Executives) conference on marketing. On the top of the agenda - permeating the agenda - was social media.

Iconic BMS is dedicated to helping you make your brewery Iconic ... by providing the techniques and technology to improve your operational excellence.

Your brewery is focused, as it should be, on your beer and your customers. The "business of the brewery" is that set of activities common to all businesses that make your organization effective and efficient. Improvements in the "business of the brewery" help you improve by freeing resources to focus on what is most important - the Customer ... and the beer!

This blog will cover more than just techniques and technology, though. Included will be all manner of information that takes a brewery from fantastic to Iconic.