Usually thoughts of ice cream are accompanied by images of hot summer days and jorts in our head, but that may soon change!

Magnum Ice Cream has enlisted the talents of one Zac Posen to create a 24-karat gold-sequined gown to promote the launch of its Magnum Gold?! (yes, the interrobang is part of its official name) ice cream — a yummy combo of vanilla-bean and sea-salt caramel packed in a gold-colored Belgian chocolate shell.