Assignment

Founded by Design were asked to rebrand the BNM Group business along with all of its hospital & ethical (H&E) products. Our task was to create a unified BNM Group brand identity across all customer touch points and a system that met the needs of hospital staff and pharmacists. Focusing on the H&E packaging range which had been built over the years with various styles and systems our main task was to align the products under a single, unique and identifiable system.

Approach

Our approach was to create a design system that united the various BNM Group H&E packs, was simple for hospital staff and pharmacists to use and understand and relevant to the BNM Group brand identity. Combining large typographic graphics used as a coding system for the products (eg, Ropibam: RO, Oxycodone: OX, Clyndamicin: CN) along with a simple, modular information panel provided the right balance between a recognisable BNM branded product and a practical, informative pack design.

Results

The work resulted in a packaging range and supporting material that re-established BNM Group as a serious player in the pharmaceutical market. A united brand identity that brings all of the BNM Group H&E products under one banner.