The new competition

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Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competitionThe Toyota Corona was priced under $2, 000, and the next major car introduced,
the Toyota Corolla, was priced under $ 1 , 800. ... Care was taken to ensure that
product and service features of quality and economy, promised to buyers inanbsp;...

Title

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The new competition

Author

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Philip Kotler, Liam Fahey, Somkid Jatusripitak

Publisher

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Prentice Hall - 1985

ISBN-13

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