From China, Student Paper Looks at UCLA Brand

The UCLA Daily Bruin is publishing a series of stories and photo galleries today and Thursday by Bruin staffers on location in China, made possible under a scholarship fund. The editor also announces that the newspaper will follow UCLA research about sex workers in Thailand from that country.

In China, UCLA clothing is all about the style

SHANGHAI — Though images of Royce Quad and a Bruin football squad adorn the walls, the clothing sold here is unlike what students are used to finding when they stroll into Ackerman Union.

Instead of T-shirts, hoodies and athletic gear emblazoned with the letters "UCLA," customers are greeted with an array of sleek black blazers, short- and long-sleeved polo shirts and button-downs with starchy collars.

Fair labor practices difficult to enforce

At the I Love LA store in the Los Angeles International Airport, a display offers tourists a choice of two UCLA hats and a blue visor.

Though the UCLA campus is just more than 10 miles away, the labels on the headgear – "Made in China," "Heisman Reebok, Bangladesh" and "Made in Taiwan" – indicate that the globalization of apparel manufacturing makes the university as interconnected with other countries as the airport in which the hats and visor are sold.
read more>>