Customers don’t always know precisely what they’re looking for. Even when they do, they may not have the precise words to lead them to the final product they have in mind. That means you need to give your online store the SEO context to help them out.

Influencer marketing is a social media marketing method that does away with market audiences’ distrust of traditional celebrities and hatred of digital ads. Instead, it combines the trust and confidence audiences have in their favourite influencers with the far-reaching information sharing of social networks.