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Social media ad sales have exploded exponentially in the past two years and is expected to pass $11 billion by 2017. If you’re one of those late businesses to embrace the new wave of social trendiness, you are costing yourself money.

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Well before my photography career started in college I had always been hugely influenced by design. I had a thing for huge formats. I fancied big, loud, and strong images. I craved controversy. Steven Klein and David LaChapelle were my role models.

As most of my social media followings already know, I took on fashion photography while in college and built a very strong base on it with modeling agencies and clientel from all over the United States.

However, for some reason I felt stuck with photography. Maybe it was the cheap Dallas market for