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In connection with the release of Peter Jackson's 'The Hobbit: An Unexpected Journey', Kinepolis is bringing out the 3D version of the movie in High Frame-Rate (HFR), the cinematographic innovation par excellence. Director Jackson and early adopters - such as Kinepolis - can present thereby 'The Hobbit' exactly as Jackson imagined it.

HFR is the latest cinematographic format, in which an higher rate of images is projected per second. The flawless and ultra-smooth 3D film resulting from this ensures a hyper-realistic, more intense movie experience.

For 'The Hobbit' trilogy, the first part of which will be seen on the large screen on 12 December, Peter Jackson worked with specially-designed digital cameras. These cameras were able to record no less than 48 frames per second (or 48fps), which is twice the speed we have known since the twenties (24 images per second, or 24fps).

Kinepolis is one of the select group of cinemas worldwide that is able and entitled to show the HFR format, and, for this purpose, is specially equipping its projection systems in Belgium, France, Spain and Switzerland.

From today onwards, a trailer will be running in the cinemas to inform the general public about HFR technology. This will enable movie enthusiasts to consciously opt to either see 'The Hobbit' in 3D HFR, in the current 3D format or in the traditional 2D format.

About Kinepolis

Kinepolis Group NV was formed in 1997 as a result of the merger of two family-run cinema groups and was listed on the stock exchange in 1998. Kinepolis offers an innovative cinema concept which serves as a pioneering model within the industry. In addition to its cinema business, the Group is also active in film distribution, event organization, screen publicity and property management.

In Europe, Kinepolis Group NV has 53 cinemas spread across Belgium, the Netherlands, France, Spain, Luxembourg, Switzerland and Poland. Since the acquisition of the Canadian movie theatre group 'Landmark Cinemas' in December 2017, Kinepolis also operates 44 cinemas in Canada.

In total, Kinepolis Group currently operates 97 cinemas (45 of which it owns) worldwide, with a total of 884 screens and more than 175,000 seats. Including the acquired Canadian organization, Kinepolis employs 3,800 people, all committed to giving millions of visitors an unforgettable movie experience.