With more and more emails being opened on mobile devices, responsive design has become a priority for many marketers. But not everyone is ready for the time and investment costs needed to create a truly responsive email marketing design. There’s no shame in having a stop-gap. Here are some ideas on how you can quickly

Just when we get use to Facebook changes... Twitter throws us another curve ball. Go ahead, log in to your account on Twitter.com or Tweetdeck and see what they have introduced! And yes, be prepared to update your apps, because you can also experience the changes on the Twitter mobile app as well. The

I recently had the privilege of attending a unique Atlanta conference focused on topics surrounding startup nonprofits, Plywood Presents. The speakers were as varied as the facial hair worn by the attendees. And yes… there was a certain prominence given to social media, that sensible, efficient darling of nonprofits everywhere. The most simplistic and important

What if your company put a ridiculous amount of time and money into designing its new logo only to find out your customers hated it? This recently happened to not one, but three major brands. Just four days after Gap announced its new logo was in fact legitimate (and not a media stunt) on Facebook,

For the savvy marketer... even product packaging can become a platform for branding. Nobody seems to understand this better than the folks at Trader Joe’s. Their store brands personify their positioning: affordable, witty, gourmet-on-a-shoestring. Consider, for example, their 75-count box of store brand tissue. Far from simply being a plain Jane box of 2-ply relief,

This week Google rolled out an update to their search UI called Google Instant Previews. This update allows users to see visual previews of web pages before they click through on a search result. Here is an example of how Google Instant Preview works when searching for the keyword [credit cards]: I chose [credit

When Sokolove Law first approached BKV about creating a comprehensive branding document, we were at once eager ... and only a little daunted. After all, while we were thrilled to have the opportunity to try our hand at a branding effort, it nonetheless represented a departure from our usual areas of expertise. And it was

Hey, everyman: You've been promoted to Creative Director! Welcome to the new egalitarian reality of online research. More and more brands are tapping the low-cost online tools and giving anonymous site visitors a vote in their advertising. Sure, email surveys are an affordable alternative to focus groups. But is this a reliable/advisable move for a

Creatives aren't typically lauded for their math skills, but when South's creative team discovered that the latest South University TV initiative would involve two spot lengths, eight campuses, eight programs, and as many as 184 versions, they knew it added up to a little spot that would need to go a long way. BKV was