Direct Aim Marketing (”DAM”) is a marketing company specializing in urinal entertainment and alternative advertising. DAM has pioneered its alternative advertising medium through advertisements placed on its sports urinal screens, which are strategically designed to capture the attention of a relieving male for up to 45 seconds per visit. Additionally, the urinal screens offer significant benefits to the facility as they motivate the relieving male to focus his aim at a miniature soccer ball or football rather than the ground or the walls.