BuzzFeed expands further into Asia with Yahoo Japan

Unlike BuzzFeed’s other international launches where it’s maintained complete ownership of its operations — such as Brazil, the UK, France, Australia, India, Germany, Mexico and Canada — this will be a joint venture with Yahoo Japan that will harness the latter’s expertise in localizing content.

BuzzFeed will own a majority share of its first-ever joint venture and will provide its brand, technology platform, and process for developing content and native advertising. Yahoo Japan will share cultural insights, drive traffic to the new site and own the sales channel to bring BuzzFeed Japan to market.