VrankenPommery Champagne

A re-launch of the Brut Royal champagne in the Italian mass market and creating a new consumption opportunities. The concept "una gocciad'arte" / A drop of art / was inspired by the history of the brand and by the artistic traditions that are deeply rooted in Italy.

The project went through several stages – - Marketing research - Analysis - Identifying a new target group - Creating of a new brand concept - Strategy for product offering - Tone of voice - Communication strategy - Implementation