Woodstock debuts stylish kids apparel brand ‘Joshua Tree’

March 27, 2014 (India)

Kid’s fashion gets smokin’ hot this summer, as Woodstock Merchandising launches a fresh, new and stylish apparel brand, Joshua Tree. A brand with attitude and style, Joshua Tree is here to celebrate children’s individualistic style and allow them to establish their own fashion statement.

Not all kids want to dress the same way, and Joshua Tree lets kids choose from an assorted range of graphic prints, designs and colours to suit his or her personal style statement. Adventure sports, travel prints or cheeky lettering, kids get to choose what prints define them.

Bright, cheery, versatile and cool, the range of Joshua Tree’s funky T-shirts, are made using a comfortable and durable fabric. This ensures your kids are always at ease and can endure long days of sport activities, hobby classes, birthday parties and play dates!

The current range of T-shirts is divided intro 3 print varieties – Nautical, Sports and Travel, and is available for kids in the age group of 4 to 14 years. Affordable, accessible and long-lasting.

This cool new brand will see an exclusive 7-day launch in partnership with Flipkart.com that will allow shoppers to purchase Joshua Tree products only on Flipkart.com for the initial 7 days from 26th March to 1st April. Following this launch, Joshua Tree products will be made available on all top e-commerce platforms and retail stores.

“Joshua Tree is a fun and exciting new brand that gives kids the chance to express their individualism and make a style statement at the same time. We believe Woodstock Merchandising’s experience with iconic international brands has enabled us to carve out a unique and stand out position for Joshua Tree, one that will suit every kid’s personality.” says Rajiv Subramanian, COO, Woodstock Merchandising Pvt. Ltd.