Following trends always comes with a wave of anticipated creativity, as brands are always looking to capitalize on opportunities to support trending topics. From social issues to sporting events, brands are alert and ready to post content that embraces a trend and introduce their company to the conversation. This past Fourth of July marked the first Independence Day […]

It’s summer time which means that days are a bit slower, the tv is running a bit longer, and social media is a bit more active. With plenty of sporting events to watch – from the World Cup to Wimbledon – more and more people are being targeted and exposed to the new game of marketing and […]

The technology and business community of South Florida were beaming with joy at the arrival of the second annual eMerge Americas Conference, that was held at the Miami Beach Convention Center during the first week of May. With over 10,000 attendees and 500 companies from over 50 countries, Miami is surely picking up on the […]

It has officially arrived! The most coveted tech device of the season (or the year), if we take into account the 2 million shoppers, who rushed to make their pre-orders so they could receive the first batch of watches, and that’s just here in the US. The Apple Watch is not only the most anticipated wearable, […]

You’ve got mail! That sounds like old news right? That’s because it is. Receiving your daily emails isn’t as exciting as it once was, probably because you receive hundreds of them each day. That’s why it’s important to find a way to stand out with your email marketing efforts, because if you don’t, then your […]

South by Southwest (SXSW), came and went, and definitely left us wanting more. Austin, Texas was the place to be during the 2-week event featuring the best of music, technology, and film. Surprise appearances and fire-breathing drones kept us on our tiptoes throughout the event, and we simply can’t wait for next year. But before […]

What exactly is an explainer video? It’s a video lasting 1-2 minutes that is used to introduce a company, product or service by explaining what problem they are trying to solve. Think of it as a fun, casual elevator pitch, but with visuals. Sometimes, these videos are even distributed before the product is fully formed. […]

A picture speaks a thousand words, and if you do the character count, well, let’s just say it will fill a twitter stream pretty quick! But posting images or artwork is not a one-size-fits-all approach. In order to be effective, you have to understand the nuances of the social channel your posting in as well […]

As a digital agency, we look to stay ahead of trends and remain informed at all times. Just last week, we took part in Social Media Week Miami so we could connect with local industries and see what’s trending. Luckily for us, being cutting edge is in our DNA – so the conversations became less […]

In real estate marketing, being digitally minded is key. According to the National Association of Realtors, in a 2013 study, the first step in the home buying process for 42 percent of shoppers was going online. Overall, the use of the Internet in looking for property was 92%. There’s more. Users spend an average of 16 minutes […]