eTail West, Palm Desert, CA

December 09, 2014

Signal is a thrilled to be back at eTail West this February! Don’t miss our head of sales, Jonathan Ricard, as he moderates the omni-channel track on day 2. And be sure to stop by our booth and learn how Signal helps marketers transform their data into insights and engage with customers across the web, mobile devices and beyond – all in real time.

This fireside chat will showcase how Neiman Marcus delivers an integrated approach to marketing that provides consumers with a seamless shopping experience across touch points – in store, online, and on multiple devices

Learn how Certona’s client is taking personalization to the next level, by harnessing Certona’s predictive cloud to deliver hyper-personalized experiences that speak to each customer’s individual interests and specific circumstances.

How to track social campaign success and map that to not only spend but revenue is becoming more and more critical to retailers. GoodData, the leader in social analytics, will discuss their implementations at organizations like Virgin America for analyzing tweets, facebook and pinterest campaigns.

4:15 pm: Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why

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An experience like never before – 150 Senior Marketing Executives come together to help solve today’s toughest CMO Challenges in a no vendor selling, candid and trusted environment. Top CMOs learn from innovative main stage panels, and problem solving breakout sessions plus, surprise appearances by celebrity artists and guests, networking breaks and receptions.

The Future CMO Club Summit is the go-to event for marketers looking for personal and professional growth as well as the opportunity to interact with senior marketer peers and CMOs. It’s a high-energy event where you can share challenges and solutions in a trusted, members-only environment.