Credit card fraud and consumer identity theft are rapidly growing problems,
particularly in the United States. According published reports, while the U.S.
accounts for roughly 23% of credit card volume, it is responsible for 47% of
credit card fraud.

"Credit card fraud and identify theft are two of the most pressing problems
retailers and consumers face every day in the U.S.," stated Sean Ryan, Tally's
Customer Acquisition Director. "With the introduction of DDP, we are giving
retailers and consumers alike confidence in knowing if their information may
have be compromised."

DDP
will give retailers the ability to visually verify and track if their credit
card device intrusion labels or remote payment terminal labels are secure and
safe. DDP is comprised of encoded tamper evident intrusion labels that can be
secured to the separation point of devices and displays a watermark if tampered
with, or leaves visual residue on the device if removed. The encoded intrusion
labels are difficult to counterfeit and information related to the label,
device, and location is securely stored for immediate verification by any
authorized smart device.

In addition to securing the in-store device, Tally also leverages its TRAP
Associate Alerting Platform AAP to register the intrusion label, which is
tracked by store number and device location. Through the use of a Smartphone or
Tablet and the DDP app, retailers can quickly and easily register the labels and
use the cloud based TRAP platform for auditing and alerting. Auditing the labels
condition from audit to audit gives the retailer a containment window of a
possible breach.

Retailers can choose to set up an audit schedule for each of the labels to
ensure that they are still intact and un-tampered. If the audit does not take
place at the scheduled time, an alert can be sent to the corporate security or
IT department informing them of the missed audit.

The key to this approach lies not only in the encoded customer-specific
serialized tamper evident label that can be affixed to any credit card device
but also in the proprietary database used to verify the authenticity and
location of the label", commented Trey Ryan, Lead Technologist at Tally. "Often
times even the best technology solutions fall short due to the human factor,
with DDP we are assisting retailers and their employees in maintaining
compliance with strict IT security and auditing procedures."