How fast Social Media is expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you? Let me give you a quick example-

A friend of mine who has been struggling to hire a PHP developer was chatting with me and I suggested him to try Facebook ads to reach out good developers based on his desirable location and other preferences. He wasn’t ready to try this at all. I took the liberty and started some Facebook ads on my own, fixed a budget of $20 for a day for a pilot project. He was stunned to see the results, more than 23K people reached, 300+ visited the site and 43 forwarded their resume or called him. All this, just for $20.

If you’re managing social media for your businesses, it is important to keep track of statistics so it keeps your strategy in-line. Last year we received an overwhelming response with our social media statistics of 2013. This year again we have taken upon ourselves to answer all your questions about various social networks and their active/total users in 2014!

The infographic below covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

75% of the engagement on a Facebook post happens in the first 5 hours.

53% of interaction between Google+ user and a brand is positive.

44% of users on Twitter have never sent a tweet!

84% of women and 50% of men stay active on Pinterest.

More than 2 users sign-up for LinkedIn every second.

23% of teens consider Instagram as their favourite social network.

Weekends are the most popular time to share Vines.

Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)

A social media and web tech enthusiast. I keep myself busy with building social media strategies, tactics, exploring new platforms and sharing the best of my knowledge online. I like to play basketball and football.

Awesome infographic Harsh! Real valuable information. But first time I am seeing an interactive infographic. Can you please tell me how to create one? If it’s okay with you.

http://blog.digitalinsights.in/ Harsh Ajmera

Hi Sourav, thanks for commenting and appreciating the efforts I am actually happy to answer your question about how we created this, actually instead of an image we created a HTML version of the infographic and embedded that in the post. Like you play with landing pages and emailers You can reach out to me at harsh[@]digitalinsights.in if you need more help on this.

The sites deliberately inflate their membership numbers. One way is to count every account, when many people I know have up to 10 accounts on places like Facebook (almost everyone has at least 2). They are aware of multiples, but keep those numbers to themselves. In any case, yes, sites that sell their members like sacks of potatoes are very common. Remember that if it is “free”, it means that you yourself are the product.

http://blog.digitalinsights.in/ Harsh Ajmera

Absolutely agree on we being the product. Having multiple Facebook accounts is something I would never try, I hardly use the one I have

Dubiaku

LOL. Me, either. In fact, I have all Google and Facebook sites blocked by multiple layers. They both follow you on other browsers and to visited sites if you agreed to their TOS and downloaded someting “free”. But I gdo go there, usually with a bootable Linux CD with none of my personals on it. But portables on USB can help, too, if all other browsers closed and the portable isolated somehow, like run in a sandbox.

You didn’t need USD20 dollar. You could have done it with Rs.50 per day with some intelligent target ads.

http://blog.digitalinsights.in/ Harsh Ajmera

haha! of course, I have seen cheap agencies doing that as well. And leads you to bogus leads. I surely don’t go much with it So $20 was worth for a pilot.

http://in.linkedin.com/in/susmitadasgupta Susmita Das Gupta

its not about being cheap – of course you can call anything to suit your purpose – but its about effectiveness. My social media strategy consulting organization – sorry we are NOT an agency – runs social media programs – opps not campaigns – with more than (in some cases double) the average global engagement rate (I am sure you know what is engagement rate and the global average). Of course some agencies “rob” their clients and take advantage – that’s what agencies do. And No. US D20 was not required as a pilot.

Btw, yr infography is good – just like Hubspot

http://blog.digitalinsights.in/ Harsh Ajmera

absolutely, I could easily guess you are from a social media organisation from your very first comment Ofcourse there are campaigns where you get awesome response, like the recent campaign we did for Amazon and Airtel. It was above any average but finding a PHP developer on Facebook is not that easy.

Let’s not talk theory, if you want I can give you a sample social media program (as you said) and you run your show. Same requirements, the only difference is I am looking for a experienced CSS person this time. How about that? Let me know where to send more details.

Thanks for your comments on infographic, appreciate that.

http://in.linkedin.com/in/susmitadasgupta Susmita Das Gupta

happily – provided you can afford us

http://blog.digitalinsights.in/ Harsh Ajmera

Theory again? carry on please.

http://in.linkedin.com/in/susmitadasgupta Susmita Das Gupta

Free lunch ?

Pavan Nagpal

Hey Harsh. This is a super infographic. Just wanted to confirm that these are global numbers and not India alone ?