Getting to Know Frances, the Founder and Creative Director of JamJar

“It always seems impossible until it’s done” -Nelson Mandela

Event planning is a demanding but extremely rewarding profession. I love the beginning to end process of meeting with a client, understanding their vision, and executing that vision. Teamwork is essential to running an successful events company, and embracing your uniqueness is what will make you stand out and carve out your own niche in the events industry.

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Q&A

Why did you decide to work in the events industry?

I’ve always loved organising events and when I decided to quit my job I knew it was the one thing I wanted to do. I also wanted to make an impact on the events industry in Ghana and on the continent.

What advice would you give to those wanting to get into the events industry in Accra?

Gain as much experience as you can and be prepared to work 24/7. Events may look like fun but there is a lot of hard work that goes into them.

What does a typical day look like for you?

Every day is different, which keeps the team and I on our toes. However is almost always starts with a cup of tea, checking of e-mails. If it’s a monday our weekly staff meeting will take place around 10am where we review pervious events at the weekend and plan the week ahead.

If there are no events on the calendar then we’re working on our marketing and expansion plans. To decompress, I like to meet up with friends and check out new unique venues in the city.

Favourite food: That’s tough, I’m a real foodie so depends on the day. Fufu and light soup and Kenkey and Fish are closest to the top.