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Yahoo Signs On Business Writers

Yahoo, the most-visited Web site, said yesterday that it had hired nine financial writers to supply columns on topics including personal finance, investments and economics.

Ben Stein, TV personality, lawyer and economist, will write the Common Sense column on personal investing, Yahoo, based in Sunnyvale, Calif., said yesterday in a statement. Mr. Stein also writes the Everybody's Business column for The New York Times Sunday Business section.

The new columnists will bolster Yahoo's original content, part of the company's effort to draw more users and advertisers to its sites. On Sept. 12, Yahoo hired the war correspondent Kevin Sites to report on armed conflicts around the world. The columns began yesterday, a spokeswoman, Denise Spiegel, said.