Newly formed division will strengthen vendor’s business outreach on the continent

Imaging solutions vendor Canon Canon Europe has announced of the establishment of a new "Canon Central and North Africa (CCNA)" business division, which according to the company will enhance its business within the African continent.

With the formation of CCNA, all African partners originally under Canon Middle East and Canon South Africa will now transfer to the new entity by January 2016, after which CCNA will be responsible for all aspects of the Africa business.

The vendor said CCNA will meet customers' demands in the rapidly evolving and challenging African market with increased on-ground support from Canon, and a focus on developing the market across all B2B and B2C product categories.

Roman Troedthandl, managing director, CCNA, said: "The formation of Canon Central and North Africa will energise our operations across Africa as we roll out our strategy of growing our reach and engaging our customers. We welcome our partners to this new entity and hope to continue building a mutually beneficial partnership in the days ahead.

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Troedthandl added that the company's clear strategy and fixed targets will enable it to grow in the target markets and meet the aspirations of partners and their customers

Anurag Agrawal, managing director, Canon Middle East, said: "Canon Middle East marked a successful year in 2015 where we expanded into new markets and strengthened our offering to meet the evolving requirements of customers.

Agrawal added: "Canon's Annual Partner Conference held in December 2015 was a strategic opportunity for us to further engage with our partners and strengthen our relationships with them. As the first-point for market feedback, our partners provide us valuable insights on customers. By listening to them and working with them, we will continue to expand our business in 2016. We see strong growth opportunities in the region and we will continue to add value to all our stakeholders during 2016."