Content is King

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.– Brian Halligan, CEO & Founder, HubSpot

Don’t you love it when an advertisement slams the breaks on an article that you’re reading? Aggravating your customers is not the best way to reach them! Consumers are increasingly adept at eluding traditional outbound marketing interruptions. Supporting them is a wealth of technologies including ad-blocking plugins, on-demand video, subscription radio and spam filtering. Add in caller ID, Tivo and a growing pile of straight-to-the-recycle bin, unopened direct mail, and the broad rejection of unwelcome outbound marketing is clear.

Black Stag Group is on a mission to replace annoying advertisements with compelling content that people love. Our experts integrate your marketing efforts across multiple channels while monitoring and ensuring brand and message consistency. We create and manage your blogs, videos, newsletters, whitepapers, and social media, all with an eye towards enhanced search engine optimization (SEO) and brand development. By publishing timely and targeted content in its rightful context, your message is relevant and helpful, not interruptive.

Our inbound marketing solutions are both targeted to your industry and scalable to your budget for a better ROI than most outbound marketing strategies.