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Happy weekend! In this issue of Curated, we have 11 great articles for you. Read the Bitcoin trends of the first half of 2015, how Elon Musk makes his audience cheer for a battery, and how many angel investors are too many. For the rookie entrepreneur, read a step by step guide on how to start your business. The head of tech comms of Facebook offers an execution plan and guidelines for startups to do PR. We read and are sharing great article from HBR on how your emotional impulses poison your team. On the inspirational side, read a tech entrepreneur's lessons from giving up 9-5.

Happy reading and have an awesome weekend!

On behalf of the Startup Foundation - Eleftheria, Leon, Sujan

Must read

He made his audience cheer for a battery. It's not because of his amazing delivery; he’s actually self-conscious and fidgety. It's because Musk does five things right that you should emulate in every pitch you ever make to anybody. And you should do them in this order...

Modern Entrepreneurship

It all begins with an idea, an observation that there is a problem and the belief that you have a new solution – or a better one. The author walks you through the steps in this free guide: Take advantage of the free business resources including printable PDFs, useful templates and checklists.

Growth

no traffic = no conversions
In this post you can you find a big list of places and ways to promote your content. This list however is meant as a starting point. Try a few, or use them all. As always, there isn’t just one thing that makes a piece of content (or a business) successful.

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. Here are the top 4 actionable tips on how to super-charge your conversion rate with small copywriting tweaks.

Trends

While the price of bitcoin is down 9% year-to-date, if you look below the surface it is clear that Bitcoin had a strong first half and is making great strides as digital money for people around the world and a payment network for innovation.

Team

We’re dependent on people above, around, and below us for collective success.
The definition of team: people who share a common purpose and goal, who have distinct roles and responsibilities, and who adhere to certain rules of interaction. Teams are everywhere at work. Sadly, though, most of them aren’t terribly effective or fun.

Finance

- Startup Classics

Why email should be your #1 focus from day one?
Email gives you the ability to bring a visitor/reader back to your site over and over again. More so than any social network. Facebook, Twitter, Google+, people join and drop that pretty often. People don’t change their email addresses.

- Brand

Most founders set out to create something iconic but don’t know where to start. Marooney boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.