Category: Mobile Apps & Marketing

What is a push notification and how is it different from a text message? What are push notifications or also known as push messages? These are very common questions regarding mobile apps.

Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.

Techpreneurs, especially in the mobile app business, often complain about lack of new ideas. There are many “me too” apps trying to steal the thunder from successful apps and miserably failing at it. This is because it is very difficult to become successful using someone else’s formula of success.

Just have a go at the iTunes or Play Store and look at some successful apps and their alternatives. Download both and compare. Even though the copy app might have more features and may be better looking, people will always go for the original app.

If you are a small business owner and your business does not have a mobile app, you need to get one. Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.

Snapping photos on the beach and sharing regular status updates has become the norm for communication. Whether it’s announcing your newborn baby or venting over daily frustrations, nearly every social media platform allows you to share your (digitally altered) life seamlessly.

Flat, two-dimensional photos are old news. The future is 360-degree photos that let you look around in any direction from a single standing position. You can share 360-degree photos everywhere from Facebook to Street View, and unlike 360 video, they can be easily snapped using the phone you’ve already got. Here’s how to get started.

Whether you have a beach town boutique, a shoe shop in the city, or a sports store in the ‘burbs, you want and need your customers to love your brand. Even with top-notch customer service and high product demand, something may be missing. Mobile apps have long been on the rise and they’re catching the eye of your loyal customers. They want access to your retail store at their fingertips, whenever and wherever they please.

So what is a simple mobile app really going to do for your business? Check out these 5 reasons why mobile is a game-changer for the retail industry.

Who doesn’t love a nice golf day? Whether you’re a new (and likely frustrated) golfer or a seasoned pro, those sunny afternoons at your go-to golf club can be a blissful escape. Although the tradition of golf is timeless, it might be time for the legendary sport to show some adaptability.

As more and more consumers rely on their mobile devices for personal and business use, the need for a mobile app is rapidly growing. 2015 was dubbed “The Year of the Mobile Web,” so small businesses without a mobile presence have already fallen far behind.