2000-2002 Lincoln Navigator Driver Bottom Install

Brian Verhalen – President

Brian brings so much to The Seat Shop team. His ability to adapt on the fly and solve complex problems with innovative solutions enables us to address challenges effectively and efficiently. With what others at the shop refer to as “The Vault”, Brian stores an immense amount of knowledge between his ears. If any of the other team members have a question about seam patterns, compatibility issues, etc. Brian is always the guy they turn to. His passion for serving his customers is un-matched in the industry and has helped build The Seat Shop’s reputation of being obsessed with Customer Service.

On the weekends you will likely find Brian either duck hunting in the winter or at the lake in the summer. He is an avid hunter and loves shooting sporting clays in the off season and riding his four wheeler. In the summer you will likely see him flying across the lake in his speed boat or floating in a cove with his friends. Where ever you find Brian, you know his golden retriever “Bud” will always be close behind. Brian lives in Little Elm, TX.

The rest of the story…

Born and raised in Richardson, TX Brian has always been an entrepreneur at heart. His professional resume can reach as far as the 3rd grade, selling candy on the playground. Of course Brian wasn’t happy just selling a few pieces of candy each day, so he would call the school directory and take “pre-orders” for the following day! After the teachers figured out why all the kids were so hyper after recess, the principal shut his operation down. Brian knew then what he wanted to be when he grew up, he wanted to own his own business. Through Junior High and High School Brian started and grew Crew Cut Lawn Service, a landscaping company that he would later sell before going to college.

Brian attended the University of Arkansas where he became a member of the Kappa Sigma fraternity and earned his degree in Business Management and Small Business Entrepreneurship. Upon graduation he returned to Dallas and began working at a technology recruiting firm McArthur and Associates. After gaining great sales and prospecting experience from McArthur, it wasn’t long before he felt the need to pursue his dream. With a love for cooking and business, Brian started Brian’s Best Concessions and Catering. Brian’s Best soon began building relationships and booking events with regular clients. The work was hard and the hours were long, but Brian’s work ethic and determination kept him going.

A few years past and Brian continued to work at growing Brian’s Best. In 2006 Brian and his brother Matt decided to start a business together and The Seat Shop was born. Now working on growing two companies, Brian’s day would start at 5am and sometimes wouldn’t end until midnight or later. On a particularly hot summer day while working in his concession trailer he had made a startling discovery. Brian had made more money selling 3rd Row Seats on eBay in a few hours than he did all day in his concession trailer. It wasn’t long before he sold Brian’s Best and dedicated 100% of his time to growing The Seat Shop. The rest as they say is history.