What's funny is the fact that there are some people who don't care about being the best in their lives. They are more interested in emulating others to an extent, that they even get a hairstyle like their favourite celebrity.

A similar craze is also about having a chiselled face like one's favourite celebrity.

With this piece, I aim to burst the bubble of 'face fat reducing exercises and diet plans'. The ones to directly blame for spreading this myth are our very own and very well known fitness YouTubers.

I refrain from name calling but if you are into fitness, you will know who I am referring to. YouTube is full of stupid videos about exercises and diet plans for facial fat reduction.

There is no exercise, yoga or in general, which will ever do anything directly to your facial fat. Same is the case with any diet or supplement.

Let's understand how stupid people make you more stupid:

- Time and again, I have been harping on the fact that there is nothing called spot reduction. When you lose fat, you do that from the entire body. There are certain areas which are genetically defined in men and women, which store more fat than others. These are called 'problem areas'. It's not that you don't lose fat from these areas, but simply the effects are slower to come by. That's why it takes time and effort to achieve your dream physique.

- There is no exercise in the world or diet which makes you reduce fat from any particular area in general. Anyone telling you that 'x' supplement or exercise will help in doing spot reduction, sorry, they are stupid.

- Most importantly, above everything are your genetics. You are born with a body structure, a height and a skeletal frame. You can't change that. It's going to be best in its own self.

- Stop looking at celebrities for almost anything in life. There are very few who are really worth that. Celebrities are in a business of looking good. When you look at a celebrity with a thin face and defined jawline, there are multiple factors responsible for this. Many of them are on extreme fad diets, anabolic steroids and diuretics, to lose excess water and fat from the body temporarily.

- Recommendations like 'cut back on your salt', 'increase cardio', 'perform yoga for the face', 'cut on carbs', are nothing more than general recommendations, and most of them are complete fads. Nothing will target any area directly.

- No supplements, diuretics or laxatives will do anything to your face fat directly.

- Chewing more gum than usual does nothing to your face or jaw. Full stop. Chewing gum excessively is harmful to your temporomandibular joint.

Trust me, people become so mindless and senseless, that if you tell them there is something called as a 'slap therapy' wherein they need to slap themselves, in isolation, in a closed room, at 2330 hrs, every night, for 20 days, they would DO IT!

Please move on from these fads and don't believe what you see on YouTube.

Akshay Chopra, is a graduate of the National Defence Academy & the Air Force Academy, and a former IAF pilot. He is one of the most qualified health, fitness & nutrition consultants in the country, and an author of multiple books & ebooks. He is among the few in the country to have a background of competitive athletics, military training and bodybuilding. He is the co-founder of the Body Mechanics chain of gyms, and India's first research based channel We R Stupid. You can check out his Youtube here.