In addition to the film, we discussed Argueta’s past as a commercial-maker (his most famous ad, he said, included Oscar de La Hoya and aired during the Super Bowl) and his future projects. Argueta’s working with a woman from small-town Minnesota on a family reunification project.

This summer, Argueta and the woman, Lisa Kremer, plan to take a group of immigrants’ children on a trip to Guatemala to meet their grandparents for the first time. That project is called Abuelos y Nietos Juntos.