Suppose someone bought your 13-year-old self a band-new shiny car with all of the bells and whistles one can imagine. Pretty awesome, right? Now let’s say that buying the car is all they did for you. No how-to tutorial. No driving lessons. Sure - you could make a go of it. You might bounce off a few things, but deep in your heart you’d know that you’re not getting the most out of this new machine you’ve been gifted.

Before he was the famous Apple CEO, Steve Jobs wrote a book titled “The Journey is the Reward.” The idea behind that book title was not an original thought, however it does have great insight and relevance for many who struggle to live fully in each moment. The reminder to appreciate each step of the journey is apt.

Imagine Thailand believes that people are the major influencers of a nation, it’s culture, it’s values, and its future. So we, as an organization and as individuals within that organization, dedicate an immense amount of resources toward the people in this country.