With FIFA’s World Cup rapidly approaching, and all the revenue opportunities it represented, SoccerPro needed to upgrade its digital omnichannel commerce platform before the first game was played. They called on GoECart, a provider of complete omnichannel commerce software …

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey.
In this executive summary from Multichannel …

Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. The brand is primarily fueled by ecommerce with only one brick-and-mortar location and is heavily reliant on its influential …

Articles with images get 94% more total views. Therefore it comes as no surprise that Pinterest and Instagram were among the fastest growing social networks of the last two years, thanks to the power and influence that images can have. But …

Customer service, both good and bad, has a long lasting impact on revenue. Today, customers can immediately go online to voice frustrations and discontent with a brand, and with online purchases and competitor information easily available, a business’s time …

Pinterest is showing it can deliver better reach in terms of driving traffic for Moosejaw Mountaineering, according to the company’s CEO, Eoin Comerford, adding the social site “is where people are thinking about product.”

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social …