Some supplement companies love to play marketing games with protein percentages and many times they disregard the approximately 5% moisture content that is naturally present in powders, but can be dried out in a lab resulting in a protein concentration claim that is 5% higher than it actually is ("as is") in real life for the customers. However, in our ZERO SUGAR/ZERO FAT ISOGREAT the whey protein isolate is truly well over 90% concentration "as is", so we are able to give you a finished protein shake formula that is 90% protein! Additionally, ISOGREAT has zero fat and zero carbohydrates (sugars) meaning that it has no lactose or cholesterol either. This very high quality whey protein isolate – processed using a low pressure and low temperature combination of cross-flow ultrafiltration and microfiltration techniques – provides all the crucial amino acids and biologically active protein microfractions including beta lactoglobulin, alpha lactalbumin, bovine serum albumin, immunoglobulin G, lactoferrin and glycomacropeptide. Dietary protein contributes to the growth and maintenance of muscle mass, and to the maintenance of normal bones*.

*These statements have been scientifically proven by the European Food Safety Authority (EFSA) and authorized by the European Commission (EC).