Hi, I'm Regina and this is my blog. I use this for personal stuff I don't want to forget or things I want to quickly share.

motivation

How do you get people to do things that are actually good for them? That’s the question marketing strategists Graceann Bennett and Freya Williams set out to answer in their recent research study, Mainstream Green: Moving Sustainability from Niche to Normal. Their research focused on mainstream behaviors around sustainability, but what they learned has application to many behavior change fields, including healthy eating and food policy. The answer? The power of social norms and our fundamental human need to belong override logic, reason and morals most of the time. In this talk, Graceann and Freya explain why succeeding in motivating the mainstream to do what’s good for them will require a radically new approach.

Sometimes it is hard to motivate yourself. Especially when everybody around you tells you “times are tough”, “the world is in a crisis”, “young people won’t find jobs”, like in this article from businessweek.com:

“For people just starting their careers, the damage may be deep and long-lasting, potentially creating a kind of “lost generation.” Studies suggest that an extended period of youthful joblessness can significantly depress lifetime income as people get stuck in jobs that are beneath their capabilities, or come to be seen by employers as damaged goods.”

“I am part of a lost generationand I refuse to believe thatI can change the worldI realize this may be a shock but“Happiness comes from within.”is a lie, and“Money will make me happy.”So in 30 years I will tell my childrenthey are not the most important thing in my lifeMy employer will know thatI have my priorities straight becauseworkis more important thanfamilyI tell you thisOnce upon a timeFamilies stayed togetherbut this will not be true in my eraThis is a quick fix societyExperts tell me30 years from now, I will be celebrating the 10th anniversary of my divorceI do not concede thatI will live in a country of my own makingIn the futureEnvironmental destruction will be the normNo longer can it be said thatMy peers and I care about this earthIt will be evident thatMy generation is apathetic and lethargicIt is foolish to presume thatThere is hope.

And all of this will come true unless we choose to reverse it.”

Here is where the magic is happening. If you feel there is a mistake and look at the generation of people that are now 40+ and think those are the real Lost Generation, because they forgot to live and only have their job and making tons of money on their mind, I suggest you read the above poem in reverse and decide for yourself who the real Lost Generation is!

I have been through many tough times and I know now, the circumstances don’t matter if you believe in yourself and take charge of your life and thinking. It is in your power to change it!