About Social Values

Marketing in today’s world is more difficult than ever before. Big data is exploding,offering more ways to personalize your messages. Algorithms are constantly changing. Targeting people based on demographics is no longer enough. Ever get the feeling that you’re missing something?

To be successful, companies must establish meaningful, authentic connections with employees and customers. And that can only happen if you understand what motivates them from a values standpoint. Values are the driving force behind what people feel, think, believe, desire, consume, experience and share.

How We Do It

Values are the foundation upon which the most successful sales, marketing, customer service and innovation efforts are built. Combining decades of proven psychology research with emerging technology and social media data, we have created the world’s most comprehensive index of values markers. We use these markers to accurately predict what matters to your business, whether it’s attracting ideal customers and employees, keeping them happy or turning them into loyal brand ambassadors.

ValueBase is a research tool+ marketing strategist rolled into one. It allows us to measure and pinpoint your customer’s core values, better understand how those values will motivate behavior, and create a communications strategy that speaks to values in a powerful and impactful way.

The 6 Dimensions of Social Values

Zenzi's Social Values project has identified 6 dimensions that form the basis of our insights and recommendations. They are arranged in a circular diagram that indicates their relationship with each other. Dimensions that are near each other are complimentary, while those that are directly opposite of each other are conflicting. Each of these 6 dimensions has different characteristics, personalities, and motivations that should be taken into account when considering a value-based marketing strategy.