ITV has announced a new version of its ITV Player app for iOS which allows you to view catch up content ad-free for £3.99 a month. The new application comes as part of the increased ITV strategy to test different methods of delivering online content.

The ad-free version will come as part of a premium upgrade for the ITV Player app. It offers catch-up content from ITV, ITV2, ITV3, ITV4 and CITV as well as live simulcast from ITV 3 and ITV 4. All can be viewed over 3G and Wi-Fi. Alternatively you can opt to not pay the £3.99 fee in order to get ITV and ITV 2 available to view live.

James Micklethwait, online product director at ITV, said: “As part of ITV’s ongoing Transformation Plan, a key priority for the online team is to drive new revenue streams by exploiting our content across multiple platforms, and the launch of the ad-free ITV Player app is a further step on that journey.”

So far ITV Player has managed over 7 million downloads on iOS. For those interested, the update with premium paid-for option should be getting pushed out to iOS devices as we speak. There's no word yet on ITV's Android plans.

The baby of the Lint team, Hunter has been a tech fan since he bought his first MiniDisc..and what a waste of money that was. He began writing about electronics at the age of 16 and hasn't stopped since. Nowadays he fulfils his mobile phone and gaming obsession whilst attempting to distract people from his bizarre name. Regular meetings with the Gladiators crew see Hunter often returning to work battered and bruised. Considers himself a music obsessive, was once the most highly decorated scout in the country. Fan of trousers.