Xavier´s Newsletter - Issue No. 37

I love this checklist. It’s like a to do to get your customer digitally connected. Giving them reasons to interact with content. Again, and this is something that comes up a lot, revisiting archived work is a big thing for customers.

Data insights are reducing churn at Newsday, which partnered with Mather Economics to gather and analyse audience data. Data shows that timing your communication on payment is crucial to prevent churn. And one size does not fit all here. Mather sees a big difference in long term retention between a greeting card and a 10 dollar gift card.

Here'a new one for you from Harvard Business Review. the increase of customer data is actually impacting the workforce just as much. Take data-driven scheduling software. Achieving efficiency has often meant bringing in workers for very short shifts, or breaking day-long shifts into smaller work periods spread across the day, essentially destabilizing workers. A sad yet important example of the negative impact data can also have.