Poland's top wine buyers

Poland is one of the world’s most promising wine markets. Wojciech Bońkowski identifies its key buyers.

Agnieszka Zezula, Sławomir Chrzczonowicz and Paweł Demianiuk

After 30 years of steady growth, Poland’s wine market continues to perform. Although the country’s per capita consumption is still EU’s lowest, at approximately 6 litres per year – notably due to a strong beer market – the sheer size of the population, 38m, means Poland now consumes more wine than Sweden or Denmark. A recent study by the University of Geisenheim, done on behalf of ProWein, showed Poland as one of the world’s most promising wine markets, alongside China and Russia, with categories such as Prosecco growing by more than 50% per year.