Discovery Kids bets big on 'Kisna'

Discovery Kids, the 'kids entertainment channel' from Discovery Networks, will try and strengthen its Indian content through a new show called 'Kisna'.

It is about an extraordinary little hero named Kisna, whose story is all about the victory of good over evil. The protagonist is an adventurous young boy from Anandnagri and the antagonist is the wicked Raja Durjan of Andhernagri. During the course of the series, Kisna and Raja Durjan's paths will cross, which is when the plot will thicken.

Rahul Johri, EVP and GM, South Asia and South East Asia, Discovery Networks Asia-Pacific, says, "It is an enthralling story told at an epic scale. It will certainly capture the imagination of Indian kids and make the loveable Kisna a household name. Discovery Kids is differentiated due to its compelling diversity of the finest global and Indian franchises. Its success is an indicator of the distinct value it delivers to the audience and to the trade."