Examples

The following are examples of types of Orange Passion.They are examples of a variety of companies who already are engaging passionate customers to create innovative product, service, and marketing efforts.

BMW

BMW
solicits ideas for new products using a website toolkit for customers.

Boeing

Boeing used a virtual community for a World Design Team to get ideas for
their new Dreamliner.

Cabela is a catalog company of outdoor enthusiast items.They have policy of having employees try
products and contribute detailed feedback, as well as feedback from
evangelist customers.

Converse

Converse asked the public to create and submit 24 second video ads online
from anyone with a camera and an idea.They received over 1,000 submissions and showed 40 videos on their
website.

Digital Chocolate

Digital Chocolate is creating online mobile games with features allowing
customers to build their own pieces of the game, such as AvaCars.

Dodge

Dodge launched the Dodge Charger Fantasy Contest to encourage photography
and imaging artists to compete for $1,000 in prizes by submitting passionate
visions about the American 'muscle car' and Dodge Charger.

ESPN

ESPN
encourages passionate customers to connect with their brand using the new
ESPN-branded cell phone.

Fandango

Fandango has over 1.7 million registered users and they recently started
to use them as focus groups for ideas and feedback.

Fluevog

Fluevog is a shoe company that sponsored an open source shoe design
contest to have customers design new shoes.

Hollywood Undead

Hollywood
Undead is the first band signed with www.myspace.com to a new record
label.By offering four songs for free
and communicating with passionate fans, they developed over 60,000 fans in a
few months.

Intuit

Intuit created www.taxalmanac.org for tax professionals to collaborate
and contribute articles.

Jones Soda

Jones Soda involves customers in many business functions, such as
choosing names for drinks and label design.

Lego Group

Lego works with train set enthusiasts to develop new products and enlist
influential consumer evangelists.

Linden Lab

Linden Lab offers a virtual world called Second Life which has 75,000
member.These members spend over
15,000 hours per day creating and building the online virtual world which is
equal to a 2,000 person company.

MacDowell Colony

MacDowell Colony is a New Hampshire artist retreat that has had over
5,000 artists come to visit to interact and collaborate with great
results.The retreat demonstrates the
power of intersection of ideas between people.

OhMyNews

OyMyNews is a news website based in Korea that is created by
customers.Over 50,000 citizen
journalists create this customer-written online newspaper.

Procter & Gamble

Procter & Gamble uses an outside scientific network called
Innocentive with 80,000 scientists to outsource innovation.They get 35% of ideas from outside of
company for new products.

Roomba

Roomba produces the new robot vacuum called iRobot.Leading users are creating innovations and
collaborating online to share ideas of how to program Roomba for other
purposes.

Salesforce.com

Salesforce.com has created an Ebay-like marketplace of ideas and
innovations from customers of business applications that work on top of and
together with their online sales system.

San Francisco State University

San Francisco State University created an online collaboration system for
30,000 students to share ideas and work on projects together online.

TopCoder

TopCoder is a software developer that sponsors code-writing contests to
identify passionate potential employees for their company and their
customers.TopCoder hasdeveloped a database of over 65,000 coders
from over 200 countries.