04.12.2014 | India – Lovehoney, one of UK’s biggest online retailer of sex toys has tied up with Digital E-Life (India) for the exclusive distribution of its prestigious range of erotic products from the book series, Fifty Shades of Grey.

The Pleasure Collection includes a range of handcuffs, restraints, anal beads, and blindfolds as well as a tease feather tickler, spankers, floggers and more for a painful pleasure experience as depicted in the books.

Samir Saraiya, CEO of Digital E-Life said: “We are excited to bring the world’s largest adult brand, Fifty Shades of Grey to the Indian market. India has one of the largest English speaking populations and not surprisingly, the book did extremely well. A lot of Indians are eagerly awaiting the movie and we want to provide this audience with world class products that will support their passion for the story.” He added: “We are excited about the brand and the quality that the Fifty Shades of Grey provides and we believe it will be a noticeable addition to our range.”

“We believe that in India, people from all walks of life are changing their ideas about sex, which has accentuated our response to the Indian market. India is witnessing a sexual liberation and we want to enter the Indian market and what better way to do that than tie up with India’s largest distributor Digital E-life,” said Richard Longhurst, Co-Founder of Lovehoney.