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Style File - Lulu Kennedy

LULU KENNEDY is director of Fashion East, the organisation that she founded in 2000, and which supports new talent - with two sponsored shows a year during London Fashion Week. Over the past ten years, Kennedy has fostered a stable of impressive design talent, the result of which is a seriously enviable wardrobe.

CLICK FOR LULU KENNEDY'S STYLE FILE While working in an East End art gallery in 1996, she met Ofer Zeloof, the son of Jewish rag-trade entrepreneurs, who had just acquired the Old Truman Brewery and wanted to transform it onto a buzzing creative community for artists, designers and musicians. He hired Kennedy on the spot to be his assistant. During the course of finding cheap studio space for designers, the seed of Fashion East was sewn. "I was yearning to get more involved and arrange shows and nagged Ofer with the idea of a fashion collective. He said, 'Fashion East, there's your project'." The project came to thrust luminary designers including Jonathan Saunders, Richard Nicoll, Roksanda Ilincic, Gareth Pugh, Marios Schwab, Henry Holland, Louise Gray, Holly Fulton, Michael Van Der Ham and Meadham Kirchhoff into the fashion consciousness. As Lulu is turning 40 at the same time as Fashion East turns ten, she has set up a commercial branch of the business, Lulu & Co. Under this new banner she has launched a collection of 12 dresses by a handful of the designers that have flourished under her tutelage. The collection was previewed in Paris during Couture Week.

JULY 2009 - In a Markus Lupfer dress, Natascha Stolle tuxedo, Maria Francesca Pepe shoes and a Keith Haring watch at a dinner to celebrate the opening of the Elizabeth Peyton exhibition at the Whitechapel Gallery.