Suno to Shut Down Its Operations, Effective Immediately

Suno, the New York label helmed by Max Osterweis and Erin Beatty, is shutting down all its operations effective immediately.

According to Business of Fashion, the label won't even be shipping its spring 2017 collection, making cruise 2017 its final collection to make it to production. The surprising news comes after the label was reportedly unable to find an investor to help maintain its operations and fast growth.

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In a statement to BoF, Suno founder and chief executive Max Osterweis said:

"After eight extraordinary years, we have decided to close this chapter and let this resort collection be our last delivery. We have been humbled by the incredible support that we have had from the moment we launched. It's been a wild and wonderful journey and we would like to extend our deepest thanks to everyone who has been there along the way."

Osterweis founded the brand back in 2008, soon after tapping Beatty to join as co-designer. The label made its official New York Fashion Week debut in 2011 and shortly after was named a CFDA/Vogue Fashion Fund finalist. Back in 2013, the design duo was awarded the CFDA Swarovski Award and became a finalist for the LVMH prize the following year.

Suno's Max Osterweis and Erin Beatty

Getty Images

According to sources, Beatty may be planning to start her own label or take over the design reins at another New York-based brand.

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