The “Prevention is Ultimate Goal” campaign comes within the General Directorate of Civil Defense strategies aiming at disseminating a culture of prevention and safety among the community members, and within the main awareness plan for 1439 A.H., to strengthen prevention and public safety efforts.

The campaign focuses on some core axes – including raising awareness about fire causes, raising awareness about the use of devices conforming to specifications and standards, and working to build a positive behaviour among the community members, on the optimal use of electrical products in homes.