This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.

One other benefit is that you won't have to ask customers who are iOS users to download the Google+ Local app just to write a review for you. Everyone has the Maps app anyway. So that's one fewer obstacle between business owners and reviews.