The consequences of such a step can be unpredictable, if dumping prices unchecked, threatens the survival of an entire industry would pay television in Russia, the author is convinced of the complaint. However, according to "Izvestia", the company has taken such a step in preparation for the IPO.

"Tricolor" invited viewers to buy a premium package of the most watchable of Western and Russian TV channels in high quality for only 900 rubles a year, or 75 per month. Other operators say that the monthly payment for such a package can not be lower than 200-250 rubles a month.

- If you calculate the amount of royalties that pay the operators of foreign TV channels, it can not be 75 rubles a month. Focusing on the price, others will have to operate at a loss. Operators rightly suspect that western channels provided "Tricolor" conditions that are significantly different from those that they offered all the other companies - the vice-president AKTR Mikhail Silin.

In AKTR "News" made it clear that, according to available information in the association, "Tricolor TV" when he negotiated with the channels, voiced a different package price. It was originally proposed much higher.

However, as explained Mikhail Silin, in this case, the operators claim addressed not so much to a particular company, as to the issue of market conduct of foreign TV companies.

- Now we are thinking about what to do to protect the interests of the cable companies. At the heart of "Tricolor TV" is the unresolved legal, which, by the way, used by other companies - said Silin.

CJSC "MegaLabs", a subsidiary of OJSC "MegaFon", share the position AKTR. The company said that such dumping has a negative impact on the entire industry.

- Subscribers completely indifferent intra features of our work. If people see that one operator dozens of interesting TV channels in high quality (HD) is available for only 75 rubles a month, and another the same channels are much more expensive, they do not explain why this is so. In fact - it devalues ??the very service and other operators is simply not profitable to sell their TV packages, - the head of working with broadcasters CJSC "MegaLabs" Olga Sherstobitova.

She explained that the "Tricolor TV" is motivated primarily by the sale of the equipment and this is its main business. Rivals warn saturate the market with consoles, the company itself will face the consequences of their dumping.

Confirm the words "daughter" of "MegaFon" and "Orion Express": "It is obvious that this story will lead to a global public relations campaign that later - the subjugation of the market" - spoke of stockholders "Orion Express" Alexander Kaplinsky .

In the company "Tricolor TV" did not see much trouble from his new proposals. Moreover, the company believes that the actions in the legal field.

- Our prices are always the lowest. We have a huge subscriber base, which allows us to obtain very favorable terms from TV channels. It can not avoid disturbing other players that do not have such a base. We last week registered the 11 millionth user, it is actually 30 millionth audience. Channels are interested to enter in our package and offer exclusive conditions. And if a large customer base, we can afford to lower prices. We are always launching new products to analyze risks, including legal ones. In the legitimacy of our business we are confident. That which we call a grudge, it is only because we are too noticeable, - said the director of public relations "Tricolor TV" Anna Sopova.

Meanwhile, a number of market participants suspect other motives in the operating company. A source in AKTR said "News" that there is a version that the "Tricolor TV" are preparing for IPO (public offering of shares of the company. - "News").

These words are confirmed by Mikhail Silin. He believes that in many ways the company is preparing to sell.

- In a medium runs AKTR information that the "Tricolor TV" began to be consolidated assets. And, perhaps, the company is preparing to sell. Likely that the actions taken by the operator, are not associated with long-term operating strategy, and with some speculative activities in the market in the sale - said Silin.

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