Eric Melin

Way back in 2013, the social media trend known as a “shelfie” began to take root on Instagram and Twitter. Rather then taking a self-portrait on your mobile phone, however, the shelfie was something that appealed to a higher literary purpose: showing off your book collection. Users had already begun the trend late last year [...]

The opportunities for banks and financial institutions to grow customer satisfaction with the use of social media is growing exponentially with each new study that is released. Those in the financial industry that haven’t been proactive about servicing their clients and building trust through social media are sure to fall behind if programs such as [...]

The amount of global social media conversation generated by this year’s FIFA World Cup is already outpacing the amount of social chatter from both the the 2013 Sochi Olympics and 2014 Super Bowl. Twitter themselves is getting into the promotions act, knowing that their platform will likely be the recipient of huge amounts of World Cup-related [...]

“It can be humiliating. It can be painful. It’s really no joke …” That is New York attorney Ann-Margaret Carrozza talking about the importance of reputation management, something that businesses are quite familiar with. Social media is a great avenue for companies to build trust and foster loyal brand advocates, but it’s also the quickest way [...]

Let’s say you just got hired to build up a company’s social media strategy from the ground up. This company doesn’t have much in the way of social media – just the standard Facebook and Twitter accounts that are updated whenever people get around to it. The company is looking to have a well-rounded social [...]

A lot more goes into developing a targeted brand strategy these days than a couple brilliant ad guys brainstorming in a room based on their personal opinions of the brand. In fact, if I may devolve into a quick mention of Sunday night’s half-season finale of Mad Men, all the episodes this season have centered [...]