Pizza Hut has launched a new text-messaging Cheesy Hunt promo for its Cheesy Bites using the TV ads before and during Super Bowl. "As part of the campaign, viewers can search for a hidden code in both TV spots for a chance to win a new car, an entertainment package or a year's worth of pizza. Once fans see a code, they can text "THEHUT" to 843488 to enter the sweeps. Entrants who text in a code can also opt in to get offers by phone for their local Pizza Hut." (MediaPost, PromoMagazine). Here's an entire branded YouTube channel (in addition to a MySpace profile), go try your luck.