You probably saw a bazillion of these birds in your Instagram feed yesterday.

There’s something about good food that inspires people to whip out their iPhones, snap a pic, apply a retro filter, and share it with the world on Instagram. Turkey Day was a massive successful for the Facebook-owned social network. Today Instagram revealed that a record-setting 10 million photos were shared yesterday, with an upwards of 200+ uploads per second. That’s insane for an app that’s only a couple of years old.

Earlier this month, Instagram’s CEO revealed that Hurricane Sandy was the most photo-documented event in history. More than one million people shared photos on Instagram with the “#Sandy” hashtag. The holiday season has already blown that number out of the water.

Instagram now boasts more than 100 million users, but it still has a long way to go before it catches up with Facebook’s billion+ users who share more than 300 million photos per day.

About the author

Alex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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