Pages

Friday, May 06, 2016

BULLIET BOURBON LAUNCHES NEW BARREL STRENGTH VARIENT

Diageo has announced the launch of a new barrel strength variant
of its Bulliet Kentucky bourbon.

Bulliet BarrelStrength (59.9% ABV) has been bottled straight from the barrel and uses the same
high-rye mash bill as its standard bottling, roughly 2/3 corn and 1/3 rye.﻿﻿

Bulleit Barrel Strength

﻿

The barrels selected to create Bulleit Barrel Strength, were
emptied and combined into a single batch without the inclusion of any
additional water, before being bottled uncut and non-chill filtered at
Stitzel-Weller Distillery in Louisville, Kentucky.

Over the last year, Bulleit founder Tom Bulleit, has traveled
the globe sharing sips of a new, unreleased style of Bulleit Bourbon with some
of the world's top bartenders.As a
whiskey built by the support of the bartending community, Tom wanted to know
what they would think about an addition based on higher proof instead of new flavours
or finishes. The feedback was overwhelming and reinforced the decision to
officially launch Bulleit Barrel Strength.

Commenting on the launch, Ed Bello, Bulleit Brand Director,
said: "We're happy to share this Barrel Strength offering with our friends
and loyal Bulleit fans in Kentucky. Bulleit was born in Kentucky, the state Tom
and his family still call home to this day. As thousands of people head to the
Bluegrass State for the best horse race in the country, we hope they'll stop by
the historic Stitzel-Weller Distillery and pick up a bottle of Bulleit Barrel
Strength."

Limited to 5,000 cases, the initial release of Bulleit
Barrel Strength will only be available in the state of Kentucky, from
specialist retailers for a RRP of $49.99. Posted by Steve Rush