Comments

Mitch — They do have coffee and pastries at Bellevue Lounge, and as soon as Boardwalk Bakery re-opens, that will be a perfect place to get coffee. But, yeah, I find it kind of strange to do this whole transformation. I guess they can make more money off of margaritas than coffee.

Boardwalk Joe’s – because the first thing that comes to mind when you think of the 1920/30s Atlantic seaside is… tequila. And of course everybody knows that “joe” is a common 1920s slag term for frozen margaritas. Oh wait… What an abomination of “theme” they’ve created here. The kiosk is now completely out both of place and time.

Warning..these are NOT margaritas. Unless they have completely changed their method/ingredients, these are nothing more than Slurpies or Slushees. I’m not even sure there is any alcohol in them. Do yourself a favor and go upstairs to the Belle Vue for a well-made classic cocktail or head in to La Cava for excellent margaritas. The Cabana Bar and Blue Zoo also have great, creative craft cocktails.

I’m just saying if they want to sell booze on the Boardwalk, they could at least try to make the stand fit the resort’s theme. Theme it to the era and sell classic cocktails (or at least sugary frozen versions of them). This conversion has the marketing dept written all over it, and is clearly a cheap money grab as it does not fit in with the story of the Boardwalk resort one bit.

I understand these frozen “margaritas” are extremely popular, but that doesn’t mean they belong everywhere. If a margarita stand popped up in the Japan pavilion at EPCOT, more people would be upset at how out of place it would be. But because this is at a resort instead, nobody cares?

Why spend thousands of dollars researching the era and making design decisions so the resort would really feel like the early-1900s Atlantic seaside only to ditch all of that 20 years later by adding something that is completely out of place for the era?