ASAE's new magazine name is already taken

Fri, 2005-06-03 16:57

In a move that may interest no one but us magazine folks, the American Society of Association Executives' choice of a name for its new magazine, Association Leadership, is already taken by the Texas SAE's magazine, according to Association Trends (subscription req'd).

Seems that the TSAE's magazine has been publishing under that name for 11 years, but they never registered the title. ASAE says no conflict turned up during their title search. However this gets resolved, it seems like a bit of an "oops" to me that ASAE didn't even know about TSAE's magazine after 11 years, which obviously they didn't or this would have been resolved before ASAE's announcement went out.