Launched in April 2008, columbus imPRessions is a marketing and communication business that uses an innovative, beyond the box approach blending marketing, messaging and social media to create multi-media success.

Past Posts

Favorite Sites

Wednesday, November 26, 2008

Macy's is 150 years old. This retail store started out as a fancy dry good store in 1858. Today they are a leading retail store with hundreds of brands including celebrity branded merchandise. We're pretty sure everyone has seen the nostalgic advertising campaign they've been running the past few months. We really like how Macy's has captured iconic moments mentioning Macy's over the years. For us it resonates long-standing comfort and trustworthiness.

In 1924, the Macy's Day Parade was born. Originally known as the Macy's Christmas parade, employees of the store and animals from Central Park Zoo started this holiday tradition. The world famous giant helium balloons were added in 1927 and in 1948 the parade was televised.

A holiday tradition for our family, we will be watching the parade while making Thanksgiving dinner.