News: Ballou PR Teams Up With Wisdom London to Enhance Social Media Expertise

London, UK – 3rd February 2011; Ballou PR and Wisdom London are joining forces to form a partnership that will bring social media firmly into the Ballou PR offering. The move is a response to indicators that businesses, and in particular Ballou PR’s client base of high growth, innovative start-ups, need a more rounded offering when it comes to PR. Wisdom London will work with Ballou PR to seamlessly embed social media into its way of doing business, as well as integrating the medium with Ballou’s traditional offers.

Founded in Paris by Colette Ballou in 2003, Ballou PR has offices in the UK at TechHub, New York and has recently opened an office in Silicon Valley. Its clients include Facebook, Bluwan, Bambuser and Shopping.com. Working in partnership, Ballou PR and Wisdom London will now offer a full range of services, straddling PR and social media, including message development, content and channel strategy, media relations, influencer outreach, advocacy, community building and engagement, individual profile building and strategic communications. Recent work in partnership includes social media-led PR for Conversocial, a social media management tool.

“PR is constantly evolving and changing, and we know that the agency landscape will look verydifferent in a few years,” says Vanessa McDonald, MD, Ballou PR. “We believe that with a strong social media ethic embedded in our business and offerings, we will be better placed than ever to help our clients make an impact and to support their business objectives during the critical start-up period and beyond.”

“Ballou PR and Wisdom London share the viewpoint that every business needs to develop a social mindset to truly harness and benefit from evolving technologies in the communications space,” says Kate Spiers, Director, Wisdom London. “Social media is not simply a marketing channel to be managed by a specific individual; at its best, it runs a seam throughout an entire organisation and our joint approach will be very much aimed at helping our clients achieve this. PR is an excellent entry point for businesses to start to adopt social media channels, particularly when integrated within a solid, coherent strategy”.

For more information about how Wisdom London and Ballou PR can help you with a connected social PR programme, contact Kate Spiers here.