Why exfoliate?

What is exfoliation?

Natural exfoliation is an uneven process that slows with age, season or hormonal shifts. It becomes more erratic when you're stressed and with chronic sun exposure. Gentle, twice daily exfoliation optimizes the turnover of dead skin cells to reveal younger, brighter, livelier skin. Refines texture. And no, a washcloth isn't precise enough to do the job.

Since skin naturally renews itself, why do more?

Natural exfoliation is an uneven process that slows with age, season or hormonal shifts. It becomes more erratic when you're stressed and with chronic sun exposure. Gentle, twice daily exfoliation optimizes the turnover of dead skin cells to reveal younger, brighter, livelier skin. Refines texture. And no, a washcloth isn't precise enough to do the job.

Can you exfoliate too much, making skin thinner?

There are a lot of misperceptions about exfoliation and that's one of the most common. In fact, all skins can benefit from exfoliation; the key is finding the correct strength of exfoliation for your skin type.

When do you know if you're exfoliating too much? Or not enough?

If your skin feels irritated, then you may be exfoliating too much. You are probably not exfoliating enough if your skin looks dull and is not absorbing your moisturizer properly.

Should you exfoliate your face and body differently?

The skin on the face tends to be more sensitive than the skin on the body–it's thinner and more frequently exposued to the sun. Definitely use a gentle exfoliator on your face. For your body, start with something mild and build up to what feels comfortable.

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