April 7, 2016

UNCLE JACK

"We are raised in alleyways of Melbourne inhaling the lifestyle everyday,and we bring that essence to the world.We have the desire to always be fresh.We get excited by the culture, the coffee and the dreamers.We've got our heads in the clouds & our feet on the ground.

This is the story of Uncle Jack."

Ever since that fateful day a year ago when my watch broke, I've been on the lookout for a watch that was equal parts eye-catching as it was versatile... until I stumbled upon Uncle Jack. If you haven't seen the name pop up here and there on your social media over the past few months I'd be surprised, because these guys are one of Australia's fastest growing unisex watch brands.

I personally love a little background story with humble beginnings, and this one is no exception. Hard work and modern + fresh designs has seen the brand grow quickly from dispatching orders from a spare bedroom, to stocking in 40+ countries and earning a casual 70k avid followers between social media accounts. It's no wonder the watches often sell out within hours of being launched.

To me? They're a Melbourne-born brand that has managed to inject the culture of this city into laid-back + practical timepieces. I know I've been watch-less for quite a while, but I think it's time for a new staple..