When Help Scout’s email announcing the Help Scout API arrived in my iPhone’s inbox, I was extremely impressed. It looked fabulous on my smartphone! This email is extremely mobile-friendly; in fact, when I went through the “Anatomy of the Perfect Mobile Email” checklist, Help Scout’s email, essentially, had it all! Here are some aspects that […]

Coding HTML for email can be tough. If you’ve missed even just a closing tag when coding, your entire email can be sabotaged. If you’ve included video, Flash, rollovers, JavaScript or even a simple picture or text, chances are it won’t show up the way you wanted it to—that is, if it even shows up […]

We love to hear about how customers are using Litmus in their businesses, and it’s even more exciting when they have results they can share! When the Professional Services team at Lyris told us how using Email Analytics enabled them to create mobile-optimized emails for Kitbag’s subscribers, we were thrilled! Read on to hear their story. KITBAG FINDS THEIR […]

Back in July, I was interviewed by eMarketer about the increasing role of mobile in email marketing and how companies should react to this growing trend. My interview, along with dozens of other sources, were featured in a recent article and associated report on their site. The report is packed with great stats, trends and nuggets of […]

This email from LinkedIn is a pleasant surprise from the static, everyday emails that come into your inbox that you can’t relate to. This email is one of the best emails we’ve received recently (maybe even ever!) What’s not to love about this email? For starters, how amazing is it to open an email and […]

Much to our (and some of our customers’) dismay, back in April we announced that we were retiring spam filter testing for Postini. This decision was a result of Postini’s declining popularity and Google discontinuing its support for Postini as a standalone product. Great news—we’ve re-enabled Postini! After some discussions with Google, it appears that […]

Some of our customers (maybe you?!) have been using Litmus for a very long time. So long, in fact, that perhaps you’ve forgotten about some of the great features and tools that come free (yes, really!) with every subscription. As we add new bits and bobs to our toolset, we want to make sure that you […]

I’ve heard that Jetsetter has great emails so I subscribed to their email list to see for myself. I was very impressed when I saw their welcome email arrive in my inbox. One of the first positives that I have to point out is the preheader, which asks subscribers to add Jetsetter’s email address to […]

Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little like figuring out whatever happened to Jimmy Hoffa. […]

When I came across Salesforce’s Dreamforce email in my inbox I was impressed! For the most part, B2B emails can be boring and not very visually appealing, so I was very pleased with this email. The first thing that caught my attention about this email was how wonderfully it was set up. The hierarchy makes […]