B. Braun is one of the leading medical technology companies in Europe. With a revenue of around 6.1 bn euros, business activities in 65 countries and nearly 56,000 employees, the company is active in hospital care, surgical instruments, outpatient markets, and extracorporeal blood treatment.

People are a key resource for companies in the knowledge economy. So human resource management (HRM) and leadership are core competencies and sources of competitive advantages for IP-driven companies. In the 5th module of the MIPLM in IP management, the participants gained an understanding of staff and people as individuals with varying goals, needs, and motivations.