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100 Things Every Designer Needs to Know About People (Voices That Matter)

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Description

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

What grabs and holds attention on a page or screen?

What makes memories stick?

What is more important, peripheral or central vision?

How can you predict the types of errors that people will make?

What is the limit to someone’s social circle?

How do you motivate people to continue on to (the next step?

What line length for text is best?

Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

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Product Detail

Paperback : 256 pages

Publisher : New Riders; 1 edition (April 24, 2011)

Language : English

ISBN-10 : 0321767535

ISBN-13 : 978-0321767530

Product Dimensions : 2.7 x 3.5 x 0.2 inches

About The Author

Tim Kadlec is a web developer living in northern Wisconsin. His diverse background working with small companies to large publishers and industrial corporations has allowed him to see how the careful application of web technologies can impact businesses of all sizes. He is the co-founder of Breaking Development Conference (bdconf.com), one of the first conferences dedicated to design and development for mobile devices using web technologies. He also writes about a variety of topics at timkadlec.com.

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