help your business growth.
Email marketing has been around for decades, but it is still one of the most effective
digital marketing channels available, since it's done well.
Email marketing helps you stay in front of your audience.
Now put accurate emails in front of the right people to increase sales and grow your
business.
And the best definition for Email Marketing is “ to develop relationships with potential
customers and clients”.

Types of Email Marketing
Email Marketing

Promotional Mails

Transactional Mails

Newsletters

Confirmation/Registration Emails

Lead Generations

Order Confirmation Emails

Re-Engagement Mails

Purchase Receipts

Seasonal Campaigns

Feedback Emails

Offer Mails

Password Reset Mails

Wishes Mails

Promotional Emails
 Promotional emails do have the ability to deepen customer engagement and
retention.

 Promotional email is to get the word out to potential customers about your
product or service.

 Promotional emails require a clear call-to-action to convince customers to
take the next step and convert.

 If promotional emails executed properly, it can help to generate revenue and
give customers a reason to keep using your service.

Transactional Mails
 Transactional emails are unique in providing critical information to customers while
giving marketers the opportunity to provide more value through content,
cross-sell and feature other products, gather feedback, or drive acquisition
through referrals and sharing buttons.
 Transactional emails are a great way to communicate with a prospective or
existing customer.
 Essential information for customers to know, like shipping notifications,
receipts, account updates, and password resets.
 Set up these emails as triggered messages sent in response to a customer
action or inaction.

Role of Email Marketing in Small/Medium Business

ď&#x201A;§ In every business Email Marketing plays a vital role.
ď&#x201A;§ The only cost-effective online platform for promotion and branding is Email
Marketing.

ď&#x201A;§ If some one own an Small or Medium sized organization they can blindly
choose the source of Email Marketing, because it instantly gives the growth
in short time.

How To Choose An Right ESP ?
(Email Service Provider)
 Once we decided to have Email Marketing for the business , the task we have to

perform on choosing the Email Service Provider. Your email service provider
should be capable of providing a huge impact on the success of your email
campaigns.
 ESP should match all of your comfort zone, since email marketing is quite tough in
initial stages ,only your ESP will guide you in it.
 The choice of your service provider will make your burden less towards your Email
Marketing.
 We can find many ESP in market , but finding the best like KVN Mail for the
Email Marketing is an best decision for your Business growth.

Conclusion
 Email marketing has been around for a while, it continues to drive
significant results for small businesses across the country. Even with the rise
in popularity of other marketing platforms like social media, email marketing
is still one of the best tactics that brands can use to reach and engage their
target audience.

 To know more about Email Marketing an just visit  www.kvnmail.com
 Contact Us - 8760444455 / info@kvnmail.com.