“They decided to combine social media with good old street marketing to get my attention. They wrote me a note, and stuck it up on some posts around Shoreditch, London. Their open letter, complete with a doodle of yours truly as a pigeon and a #BalloonPleaseBranson hashtag, reached me here in the BVI.

“I couldn’t resist replying, with a picture of my own and some puns for good measure.”