Business

Advertising is immoral/unethical, it misleads people. This is the most common myth about advertising. While some companies have crossed the line, the majority of advertising is about selling an experience/lifestyle and showing authentic stories....

We have all had the experience of trying to follow a long list of directions with no pictures and processes not broken up into simple steps. It’s frustrating! We can’t be sure if we pushed the right button, tightened the right screw or if the language...

More and more brands are posting curated, audience-specific content to reach their customers. When businesses truly “listen” to their audiences they find that followers are looking for an honest, trustworthy brand that is transparent about their values....

By understanding artificial intelligence technology, and how it can benefit advertising and marketing efforts, you can be better equipped to implement them in your business. Research firm Markets and Markets estimates that the machine learning market...

Now more than ever, a website defines a customer’s first impression of you. Are all features available on mobile? Is there a way to make purchases securely? Can customers share their experience with their friends on social media? If the answer...

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. -Seth Godin Branding may seem like a new marketing buzzword but really, it’s...