It’s that time again! Today and tomorrow we have group presentations for LIS768.

Personal Learning Networks:

Karen’s Word Cloud of her own PLN

This group created a Ning for students in our program and explored all the possibilities for PLNs, including the fact that a good PLN is not just digital resources but real world interactions/groups as well! The students shared some intriguing stories about how they learn.

The next group explored Augmented Reality. This group defined various aspects of AR and presented a prototypical application built for a public library that takes advantage of RFID and location aware services. The demo included the use of a GIANT hand for selecting the buttons in the app on the big screen.Born Digital:

We viewed the above video, and then the group took us through a presentation based on Born Digital, geared toward parents, teachers and librarians.

This post was written by Kasia Grabowska for last semester’s LIS 768: Library 2.0 & Networking Technologies class. Kasia has allowed me to repost it here.

After doing brand monitoring research for the past few weeks, looking closely at Skokie Public Library (and not so closely at several other libraries), I decided to put together a list of “do’s and don’ts” for librarians on successfully utilizing social media.

This is what I learned from doing brand monitoring and what I personally would recommend to libraries that are getting started with social media.

Tip #1: Learn how to monitor your brand

Join the RIGHT conversations at the RIGHT time. In other words, stay on top of what people are saying about you and make sure to respond, to let people know that you are listening and willing to join the conversation.

Tools to utilize for brand monitoring include RSS feeds, Google Alerts, Technorati, and staying on top of your Twitter, Facebook and other social media accounts. This is definitely the number 1 lesson I learned from this assignment.

Tip #2: Learn from your brand community

You’re already engaging in conversations, why not ask people for some feedback? There are plenty of quick and easy ways to get good information that will help you keep learning from what you’re doing and improving the process as you go along. Just make sure not to overdo it; remember to always engage in conversations as a person.

Tip #3: Have a game plan

Set goals, measure and iterate your social media efforts in order to continue to grow and improve your efforts. Make sure everyone who is involved in your social media strategy clearly understands the role and goals of this initiative. There’s nothing worse than joining a social network with no purpose, plan or a way to measure what you’re doing.

By using trackable links (like bit.ly or su.pr) to help track what your users are responding to, you will be able to measure your efforts and make improvements.

Tip #4: Promote, promote, promote

I noticed a lot of libraries who do wonderful things on Facebook, Twitter or Flickr yet they don’t include links to their social networks on their websites. Or libraries that use Twitter often but don’t follow anyone; that’s not a good way to start a conversation.

A library website should be an entry point to social media; you need to create awareness. People should not have to search for you on Facebook, or Twitter, you should reach out to every member of your community first.

Tip #5: Allow open, yet governed access for your employees

This is where a social media policy comes in. By making sure everyone who is involved in your efforts understands what to do (what they’re allowed to say, how they should respond in different situations, etc) you won’t have to monitor what each person does. Instead, you will be able to focus on making improvements.

One tip about your social media policy — make sure it’s succinct and to the point, otherwise no one will want to read it.

Tip #6: Stay relevant and be helpful

Use social media to build trust, credibility and awareness in your community. Instead of broadcasting information, try creating conversations. Remember, speaking doesn’t always result in being heard.

Be helpful, stay relevant and focus on your community’s needs. It’s also important to humanize your efforts; don’t hide behind your library’s logo, allow your users to get to know you as a person.

Tip #7: Give your community room to grow

Focus on small, consistent and ongoing change. Let your members decide how they want to use “their” online community. Listen to what they have to say and change your goals and objectives based on how your community wants to utilize social media.

Tip #8: Remember, you’re not alone

By building relationships with key people within your community who also utilize social media you can leverage your efforts and obtain better reach. People who are influencers, those who are natural communicators or leaders in your community can help your social media efforts immensely. Identify these people and ask for help. Word of mouth can be very powerful.

Tip #9: Go where your users are

Remember, you don’t have to be an early adopter. It is much better to wait for your community to start utilizing the technology before adding it to your social media arsenal. In short, go where your users are. It’s much easier for someone to join you on Facebook or Twitter if the person actually uses the technology.

Tip #10: Lead change

This is important, especially for libraries that can be very resistant to change at times: if you want to lead change, find one thing you said no to in the past and give it a try.

This is actually something I heard at a digital marketing conference I got a chance to attend last month, but I think it applies great to libraries and social media.

Kasia Grabowska is currently working on her MLIS at Dominican University. She is a website manager for Train Signal, Inc and the editor in cheif of www.trainsignaltraining.com a blog focusing on IT training and certification.

The best preparation I received for blogging was teaching online. One of the most important elements for running a successful online course involves presence. The instructor must be “present” in the course discussion boards and blogs. Teaching online gave me tons of practice in writing rapid, hopefully thought provoking, discussion and blog posts around the curriculum and the student’s work. Much has been written about how teaching online can improve on-ground teaching. I’d add comfort with blogging to the benefits online learning.

Is the ability to quickly produce prose that (at least sometimes) may interest a reader the sort of skill that we want to cultivate in our students? The importance of rapid, persuasive writing is growing as blogs and other social media displace other forms of communication. We all need to learn to make our case, to persuade, to make arguments based on evidence – and to do so in a limited attention economy. For all of us, both writes and readers, time is our scarcest commodity.

Perhaps participating in online courses provides students the same practice with rapid and persuasive writing as teaching an online course. The same behaviors that make for a good online instructor, namely the willingness to be active and engaged with the asynchronous communication tools, are also those behaviors of a successful online student. An online course is all about collaboration and interaction. The best students post persuasively, briefly, and often.

I would venture to say the best preparation I received for online teaching is blogging! Quick posts sharing links and commentary – something bibliobloggers have long been doing – translate perfectly to the way I interact with my online and hybrid classes. I also think the blogging activities have helped my students with their writing – just afeeling, no evidence yet, but it might be a good thing to study.

Q: What are the pros and cons of using BuddyPress in an educational / classroom environment?

A: No other LMS that I’m aware provides such a human touch on learning. We really see the students personalities show in BuddyPress – they open up to each other, they open up to the world. We get to read their academic reflections on their blogs and are provided insights into their thought process on their wire posts. If you’re an instructor and you’re looking to create a personable and personal learning space BuddyPress is the way to go.

If you’re an instructor that prefers the lectern and strict office hours don’t come near BuddyPress with a 20 foot pole. There’s a real onus on the instructor to monitor the communication streams not for behavior but to keep in touch with what’s going on in their online classroom and to be involved in a very dynamic conversation. In just over a few weeks of class there’s been over 200 different types of posts on the LIS 768BuddyPress-powered course site.

But this the state of 21st century learning with online communication technologies and the always-on classroom. There’s a higher level of responsibility placed on the instructor to stay tuned into the collaborative online experience that organically develops.

Thomas and I have worked together at Internet Librarian International 2008 and back in the day doing a podcast or two about Library 2.0. He’s one of the good thinkers in LIS who I wish I had more of a chance to sit with and talk. Glad to see his take on the iPad this morning.

For libraries the iPad will have little immediate impact. What it probably will do, if it is a hit in the marketplace, is that it will fuel reader demand for e-books. I predict that it will be a slow development, but maybe too fast for many librarians. When the demand for e-books is for Nora Roberts latest romance novel, rather than some science fiction blockbuster or main stream popular science non-fiction, and the person wanting the e-book is the harassed mother with three kids running around her at the library desk, then e-books will have arrived in the library. This could happen if the iPad really hits it off with the public.

For libraries there are two main challenges:

1. How do we get content from the library to the iPad and similar devices, and can libraries use iBook or the AppStore as a delivery method? I think there will be several opportunities, and that binding libraries to a cooperation with Apple to get in through the iBook store probably will be difficult and even counterproductive. There are at least two avenues to go, either create an international LibraryBook app (open source of course), that will work on any operating system, or cooperate with the creators of any of the open source apps that are out there to deliver books through them. Both avenues has their pros- and cons, but I believe that to secure a future for the library brand it would be a good idea to develop a special library app.

2. Will the iPad and iPad like devices change the media habits of readers? Very likely. The iPod and iPhone has both changed a lot of behaviour and expectations from library users, and how other devices are viewed and used. I expect to see increasing demand for content on tablets from readers and probably pressure on the library to deliver certain types of content, i.e. ebooks.

I’m looking forward to getting my hands on an iPad and try it out in my library.

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SOURCE CHECK: This blog is written as part of a library science class by Megan Mulherin. Mulherin is studying for her master’s in library science at Dominican University in River Forest, Ill .

OUR VIEW: We’re always pleased to find a thoughtful, well-written, and incisive blogger on the information industry, and we were particularly delighted to discover that this outstanding blog was created by a student. Megan tackles issues of interest to all the information industry, including business research. She is an excellent writer and has put together a well-designed and appealing site. Consider this site if you want to get some interesting news, reflection, and thoughtful analysis on online research, trends in searching, and the library/ information industry.