Target Serves Up CBGB Themed Marketing Fail On Opening Day In NYC’s East Village

NEW YORK (CelebrityAccess) – Target opened a new store in New York’s East Village over the weekend and marked the occasion by serving up a CBGB themed event that turned out to be quite a marketing fail.

The company tried to recreate the entryway of the iconic rock club, which was located in the area from 1973 to 2006, in their own doorway, however, received a great deal of backlash from both area residents and artists who used to frequent the club alike.

Target subsequently issued the following apology:

“We often host a one-day celebration that shows the neighborhood how excited we are to be part of their community,” the New York Times reported. “We sincerely apologize if some eventgoers felt it was not the best way to capture the spirit of the neighborhood. We always appreciate guest feedback and will take it into consideration as we plan for future opening events.”

The backlash online was just as swift, with most sounding off about Target’s blatant commodification of the neighborhood’s rich musical history, and about how such corporate ignorance stands in stark contrast with the former club’s ideals.

Full disclosure: I actually shop at Target. But this – as part of the new store in the East Village – spits in the face of everything CBGB stood for. pic.twitter.com/3Pz9MmsaLo

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When Jay-Z and Beyoncé arrive in Columbia later this month to play a show at the 80,000-seat football stadium at University of South Carolina, some kids will get a break, with the school district dismissing six schools early because of traffic concerns ... Atlanta rapper Killer Mike has joined the board of the city's High Museum of Art, saying he plans to help grow and diversify its audience (Keinon Johnson of Interscope Records has also joined the 85-member panel)... Despite being barred from leaving Russia, Pussy Riot activist Maria Alyokhina has left anyway and is traveling to the U.K.'s Edinburgh Fringe festival to do a performance based on her book, according to a statement from the Pussy Riot punk collective ... Justin Timberlake has announced his book "Hindsight" that will have photos of his childhood and will be "spotlighting some of the important people and places that have informed my music" ...

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