branding

It’s no secret that the Company Man crew has an ongoing love affair with Buddy Brew Coffee. Every day at around 3 p.m. you can see us walking in a line like little ducks over to Buddy Brew to get our afternoon dosage of caffeine. Cortados, espresso, black tea (and more) are poured over and over for our thirsty creative team.

However, our love for the specialty coffee goes much deeper than proximity. In fact, in our infancy, Company Man Studios shared a space with Buddy Brew before we each expanded to our own buildings. Since then, we’ve worked closely with our neighbors to help develop ancillary marketing materials throughout the years. We’ve offered our design support for everything from label design and packaging to event posters and video production. It’s been a point of pride for us to watch Buddy Brew flourish and expand to multiple locations, and to see our label design on their product in Publix stores in the Tampa Bay area. Read more

A beginner’s course.

It’s a hot-button subject that nearly every client hastily approaching advertising seems to want to address. What’s the trick to millennial marketing? How do we catch that elusive fox?

In the digital age, it seems like the whims of the generation change from day to day—if not more often. Pinpointing what appeals to millennials is almost impossible. But, we can’t afford to not try. Millenials are on the brink of middle-age, thus representing the majority of the money-spending market. Furthermore, they’re the largest generation on the planet to date—even surpassing the baby boomers.

Who reads anymore?

Yes, I am aware of the irony that this title suggests. Hopefully, you are reading this and not scrolling past it. Whether it is zipping through the numerous apps on your phone, poking around on your iPad, or searching on your laptop, we are surrounded by programs that allow potential clients and customers to watch, tap and listen more than ever. With all this being available, who wants to spend agonizing minutes reading numerous paragraphs about an info page? The answer: Consumers are opting out of reading when they can just watch and listen to a video instead.