How your charity brand design can work for you!

Branding is not about randomly splashing your logo on a marketing piece or product.

Your branding signifies your purpose, goals, and services. It unveils emotions you wish to invoke, how you are perceived, and what you want to say. To make this process effortless, I work with your charity to create bespoke brand designs that inspire funding, build reliability, and improve sponsor insight and broaden public views.

What is charity brand development?

Charity brand development is about fostering acknowledgement for the work you do, adding worth to the non-profit’s reputation and conveying a message about who you are and what you stand for.

By being decisive on your objectives, and uniting you communications under an exclusive cohesive look, you build a recognisable charity brand. It strengthens your consistent messaging, tone, and services to those you help, loyal donors, and potential supporters.

Brand development enhances your brand and value of operations. It allows you to stand out while remaining memorable for all the right reasons.

Why undergo a charity brand design update?

Modernising a charity’s brand with a thriving intentional design streamlines your messaging, tone, and voice. This helps your audience embrace and identify your services, support, and charity. It also makes a statement to the team and public. It gives them focus. Additionally, it shows how your charity moves with the times as society’s needs, communication tools, and cultures change.

Featured brand design: literature artwork and brand illustrative style created for Waste Knot, who are on a mission to rescue surplus veg. They are doing sterling work supporting Fare Share and Ferry Fast Produce during these uncertain times helping to get food and meals to those in need.

Becks Neale is a Dorset Designer & Brand Consultant, working alongside charities, community initiatives and purpose-led organisations to achieve a brand they love and live, by distilling their brand story.

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