Marketing

Latest

LATEST

“Customer” and “consumer” often get muddled up and used interchangeably. However, if you’re about to launch a business, there are some crucial differences between the two terms you need to be aware of.

It seems almost every singer, band, and popstar out there these days comes up with a name for their fans, while every startup in Silicon Valley has a collective noun for its employees. Should you follow in their footsteps?

Previously the domain of science fiction and controversial airport security, 3D body scanners are popping up across Australia and could be a game-changer for e-commerce companies as well as bricks-and-mortar retailers.

StartupSmart

A free and small business advice website with a variant online start-up business community, whether you are looking for a business mentor or business ideas, StartupSmart will help you in starting a business the smart way.