Tracking sales on Facebook.

Spending money on Facebook ads? If so, tracking your success is extremely important. The opportunity to know exactly how those ads perform in terms of tracking what the user does is critical to validate your marketing activities. Facebook’s new pixel code outlined by SmallBizTrends indicates how this can have great impact for even the smallest sellers. We’re excited to make this simple with your Facebook Store.

When you create your ad in Facebook you want to know if they went to the page or product you are promoting. The pixel allows you to know exactly this information and review all the statistics inside of your ad manager. Create your code in your Facebook Ad Manager. Here’s another link with lots of FAQ’s about using the pixel tracker.

Once you have the pixel code, either copy it or send it to your email. Grab that code and place it inside of ShopTab’s admin in these two simple steps – Settings/Facebook Tracking Pixel and then paste the code. This pixel will be placed on EVERY ShopTab Facebook Shop page.