GM's Maven begins offering 28-day rentals

Maven, General Motors’ car-sharing service, opened a four-week rental plan through a program called Maven Reserve, expanding its previous maximum rental by 24 days.

Maven Reserve members can drive a Chevrolet Tahoe large SUV or Chevrolet Volt plug-in hybrid and pay an hourly, daily or monthly fee, Maven said in a statement Friday.

Maven Reserve is available in Los Angeles and San Francisco and is scheduled to expand to other markets. Fees will vary by city.

The new program is aimed at entertainment industry members in L.A. and entrepreneurs in San Francisco who need long-term, easy access to transportation. The two areas are strong markets for the service, Maven said, with users in L.A. reserving vehicles for longer than those in every other market.

Maven said the Tahoe can be handy for lugging production equipment in L.A., while the Volt can “easily navigate” the commute from San Francisco to Silicon Valley. Both vehicles will be available in the two cities.

“At Maven, we’ve matured our platform to meet the dynamic lifestyle needs of our members through multiple sharing solutions,” Julia Steyn, vice president of GM Urban Mobility and Maven, said in the statement. “Maven Reserve is an innovative approach that answers requests from members for longer-term reservation options.”

Maven members can access Maven Reserve through a mobile app. Maven Reserve includes a designated parking place throughout the reservation, an initial vehicle walk-through, insurance and $100 worth of fuel.

Maven operates in 17 North American markets. Its fleet includes a mix of GM vehicles.