Preview — Customers as Partners
by Chip R. Bell

Customers as Partners

Effective customer partnership creates customers who return in good times and in bad, customers who say, "I wouldn't go anywhere else". Using real-world examples, Chip Bell examines the qualities that form the core of all lasting relationships and describes a way of business where personal interactions, not sales, take center stage.

Paperback, 235 pages

Published
January 1st 1996
by Berrett-Koehler Publishers
(first published January 1st 1994)

He has served as consultant, trainer or keynote speaker to such major organizations as GE, Microsoft, Nationwide, Marriott, Lockheed-Martin, Cadillac, KeyBank, Ritz-Carlton Hotels, Caterpillar, Eli Lilly, Verizon Wireless, USAA, Merrill Lynch, Hertz, Accenture, Home Depot, Harley-Davidson and Victoria's Secret. Global Gurus ranked him in 2015 for the second time the #1 keynote speaker in the world on customer service. The Chip Bell Group was in 2014 ranked #6 in North America among mid-sized consulting firms for leadership development. He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and served as a guerrilla tactics instructor at the Army Infantry School.

He has appeared live on CNBC, CNN, Fox Business Network, Bloomberg TV, NPR, ABC and his work has been featured in Fortune, Business Week, Forbes, Wall Street Journal, USA Today,Inc. Magazine, Entrepreneur Magazine, CEO Magazine, WSJ MarketWatch, Leader to Leader and Fast Company.