To train and excel in areas of marketing and public relations.

Hours: TBD

Location: Penobscot Theatre Administrative Offices, Main St. Bangor

Objective: To train in areas of management, marketing and public relations. Management/PR interns are entrusted with a great deal of responsibility and have the opportunity to play an integral role in the Theater’s marketing and public image. The Management Department is charged with the development and execution of strategic plans to promote the institutional image and attract attendance to the plays and related programs produced by the theater.

Supervision: Management interns must be able to work a set number of hours each week, and assist the Artistic Director, Managing Director, and Education Director with various tasks.

Responsibilities:

Consulting on long-term marketing strategies

Working with the Education Director on advertising needs, promoting tours and other education-related needs

Assist in booking TV, Radio, and Print advertisements

Maintaining deadlines

Serving as the liaison between the Artistic Director and Printers/Graphic Designers

Assisting in execution of promotions, direct mail and e-marketing projects

Updating mailing lists

Maintaining press clippings and photo archives

Assembling press kits

Assisting the planning/hosting of special events and openings

Conducting research and writing press releases

Creating and conduct audience surveys

Working with the webmaster to monitor and evaluate content on the website