Leading organizations are those that care about their purpose. They know exactly why they exist.They bring their purpose to life, through their strategy, their brand, and their culture. And they know how to make this visible in the places where they bring their people together to work.

They create destinations designed to augment interaction; the interactions that create value by propelling innovation and building a resilient enterprise.

Leading organizations understand that in an increasingly complex and competitive global environment, place matters, more than ever.

But it also needs to do more. The places where people come together need to be designed to help them be better – when working together or alone – side by side or across continents.

The best places help people engage deeply by giving them what they want most: access to each other, the right tools and technologies, and to places that offer choice and control.