Wedding industry advice

Ever heard of this phrase "The WIC"? It stands for "wedding industrial complex," and it's the icky part of the wedding industry. The Offbeat Empire, however, is working to rock out a small niche corner of the wedding industry. For our fellow non-icky WIC types, we're here for you with advice and guidance. Be sure to join our vendor newsletter for insider deals and best practices!

While we almost never decline an advertiser for having marketing materials that are "too traditional," I do want to make sure wedding vendors looking to appeal to nontraditional clients know that if your website is too traditional, you may not see a solid return on investment when you reach out to nontraditional couples.

Every once in a while I hear about one of my colleagues offering something y'all are going to love. Today, it's a service for my event planner friends and other small biz folks.

Because, you know what's great? Your awesome creative job that you love. You know what sucks? The paperwork. Documents, deadlines, emails, clients… HoneyBook organizes them all in one place so you can focus on the fun parts of your biz.

Attention offbeat wedding photographers: Gively allows wedding vendors to offer their clients a unique, online wedding gift registry where couples can register for YOUR products and services. This helps vendors earn more money and provide couples an easy way to get what they really need!

Offbeat Bride was featured recently in Mobile Beat Magazine, an industry publication for DJs, VJs, and KJs. The post was written by a longtime Offbeat Bride vendor, Staci from Revolution Weddings. It's always so great to hear when our vendors have such a great experience with us that they want to share it with other folks in their industry!

One of the changes that we made to listing pages was adding the same Jumbo Share counter that we have on the blogs. It's that thing right under the title of all blog posts and vendor listings that shows how many times the page has been shared on Social Media. I was super stoked about getting this added to Vendor Listings — it makes it so much easier for couples planning their weddings to bookmark a listing with Pinterest, or share it with their partner via Facebook. I wanted to share a few ways that vendors can really make the most of that share count.

About

The Offbeat Empire is a Seattle-based digital publishing company catered to nontraditional types working their way through the traditional passages of life -- creating a home and committing to a partner.

We want to help our one million monthly readers find ways to express their truest, most authentic, badass selves.