Page 88

•
'The Water's Fine'
ewtYllyinr and AIDC
At Odds on 'Vetoed' Ad
By CHARLES RIXSE
Of the Gazette Staff
The rumor was several weeks old but attempts to
verify it at Little Rock had failed.
Yesterday a representative of The New Yorker maga-
zine confirmed it. He said the magazine had turned down
an advertisement from the Arkansas Industrial Develop-
ment Commission recently because of the integration con-
troversy at Little Rock Central High School.
Officials of the AIDC a Little
Rock promptly denied this report.
The magazine had not rejected
the advertisement because it had
not been submitted, they said.
The AIDC, they said, suspended
its year-old national advertising
campaign in October because of
(1) the integration situation, (2)
a new type campaign they were
planning and (3) a shortage of
v money.
7 A. J. Russell of New York city,
ad advertising director of the magack -
zine, told Elizabeth Carpenter of
the Gazette's Washington Bureau
at
in a telephone interview thati an
IAIDC ad for the January issue
of had been turned down because "in
.0.Ithe temperature of the Little Rock
situation, we felt it had a very
bad connotation."
to
as
ist
a
In-
.5.
aubus Tells Arizona
Press He'd Use Guard
Again in School Crisis
-TscHooL
• • • •
Phoenix, Ariz.—Gov. Orval Faubus says he will use
d Arkansas National Guardsmen again if it becomes neces-
L. sary to preserve law and order in a school integration crisis.
e Addressing t h e Phoenix
'- Press Club forum while va-
cationing here, the governor
the willou of the majority, and Conditions
• said: "Y cannot go against
you must head off trouble
and damage to property and In CHS
possible loss of life."
, (The Associated Press. report-
ting the governor's remarks, quot-
ed him as saying he would use Deteriorate
National Guard troops to prevent
integration if the occasion should
arise.)
But the governor told the Demo-
crat today the interpretation
placed on his remarks was incor-
rect.
"I didn't say anything I haven't
said before. I said I would use
National Guard troops again if
necessary to preserve peace.
"While in some people's minds
that might amount to the same
thing as using troops to block in-
tegration, it isn't in mine," the
governor added.
Faubus told the group in
Phoenix that the Supreme
Court's school desegregation
decision is not the law of the
land—"it's the law of the
case."
"There has been no law passed
by Congress on the integration
matter," the governor said.
residents opposed school integra-
tion, Faubus said. Therefore he
tried to prevent integration of Ne-
tune magazines and the, Wall gro studerlts at Central High. He
Street Journal, the daily financial said his actions were based on his
newspaper published in New York , "faith in Jeffersonian-Lincolnian
city. 3 democracy."
About $150,000 has been appro- "It's contrary to democratic
at Chicago for comment last
- principles to impose the will of
priated for AIDC publicity in
night. i 1958, he said. This will include a minority upon a majority," he
about $50,000 for the Encylopedia
and $100,000 for publishing nation-
al ads.
He said he thought the ads pub-
lished in The New Yorker had
cided not to run probably had
been scheduled to appear in the been the most effective in 1957
and that he would attempt to
November issue.
In his interview with Mrs. Car- place some of the 1958 ads in the
penter, Russell said: "We have
desire to interfere with Arkan-
sas's efforts to get industry. We
hope to continue the advertising
campaign in the future.'
He said the magazine canceled
$3,000 to $4,000 worth of ads each
year "because we try to edit our
advertising so that it does not do than :the hrochures
a disservice to the advettr§er °Tip. Litliout. They're
to the magazine,-
66,
Headline Criticized
He said the ad vas submitted
in the middle of December and
had this headline: "Come On In,
the Water's Fine."
"The headline itself was terri-
ble in view of the situation," he
said.
The ad he said, concerned de-
velopment of water resources in
the state. He said he had advised
William R. Ewald Jr., develop-
ment and advertising director for
the AIDC, of his opinion. The ad
was withdrawn and no replace-
ment was submitted, he said.
Ewald said he had never talked
to Russell. He said he had con-
ferred with. Joe Richards, the
magazine's Chicago advertising
representative, about the ad. He lications—The New Yorker, Busi-,1
said Richard& had advised againstiness Week, Newsweek and For
running it.
Ewald said the a:. had not even
been prepared for submission to
the magazine at the time.
Richards could not be located
William P. Rock, executive1-
!rector of AIDC, said Russell was
"very rhistaken." He said Rus-
sell even had the dates wrong.
Ewald said the ad the AIDC de-
Ewald said the main reason for
suspending the ad was the new
type campaign planned for 1958.
The AIDC is publishing an "Ar-
kansas Encyclopedia" of four vol-
umes and its national advertise-
ments from now on will be based
on e)tcerpts from it.
One volume will be an indus-
trial digest with listings of 10.000
Arkansas firms, Ewald said. An-
other will be an industrial his-
tory with information on teat'',
niques of financing the location
of industry in the state. A third
will be a photo documentary to
show "just what the state is"
and the fourth will be ap econorn-
ic atlas including 200 maps and
graphs showing, for example, lo-
cations of railroads and airlines,
population trends and Arkansas's
economic relationship with the
Southwest and with the nation as
a whole.
A member of an advertising
agency at Little Rock which han-
dles the placing of AIDC ads said
the 1957 campaign was suspend-
ed early because of a shortage of
funds resulting from the decrease
during the year in state revenues.
Budget Increased
Ewald said the AIDC spent
about $90,000 in 1957 on its na-
tional publicity designed to con-
vince industrialists of the indus-
trial opportunities of Arkansas.
He said advertisements were car-
ried mainly in five national pub-
magazine.
Ewald said the Encyclopedia.
would be supplied free to indus-
trialists but would cost other per-
sons $25 to $30 a set.
"It will give us something' to
talk about in the ads," hVksaid.
"and it will be a mu
* * *
Bomb Scare Follows
'Soup' Incident
Guardsmen on Duty
By BOBBIE FORSTER.
(Democrat Staff Writer.)
Federalized National Guard s-
men were patrolling Central High
School today even though there
were no classes, but night and
week-end patrols are still up to
the school and city authorities and
no guardsmen will be on duty at
CHS tonight, tomorrow or Sunday.
Various reports coming to the
Democrat indicate that "condi-
tions inside the school yesterday
were the worst so far in many
weeks," as one put it, in spite of
the fact that guardsmen were sta-
tioned inside the building.
A bomb scare last night sent
s guardsmen into the building but
1 - He said President Eisenhower a search apparently did not turn
0 had no authority to send federal up "any evidence of bombing"
e troops to Little Rock's .Central and the troops left the area at
e High School to enforce Integra- midnight, according to a spokes-
tion. man for the Arkansas Military
.-- "As a matter of fact . it was District.
s against the law, but who is going "Nobody told us there would be
i to arrest the president?" no classes today," the spokesman
The majority of Little Rock' continued. "Consequently the pa-
!
- declared.
Integration was accomplished
peacefully in other Arkansas com-
munities, Faubus noted, because
the majority accepted it. Arkan-
sas led the South in making pro-
gress in race relations, he con-
tinued.
The governor said he be-
lieved at one time integration
could be accomplished peace-
fully at Central High by the
start of the next school year.
But now, he said, prospects for
peaceful integration are dim
because of the federal troop
intervention a n drhitensified
IVeelings on both sides of the
-
.1,tegration issue. ,
J. adbus, who has b'een vacation-
ing in Phoenix, is scheduled to
leave today by plane for Little
Rock.
trols will go on as usual until 5
p. m. But any patrolling of the
building or campus tonight and
this week end is up to school
and city authorities."
Today teachers are making out
first semester reports.
Another food spilling inci-
dent yesterday brought eye-
witness reports of students
cheering several times through
the afternoon in the school
corridors.
Mrs. Thomas Sontag said her
16-year-old ward, a CHS student,
spilled soup on a Negro. girl in
the cafeteria. She Said that Da-
vid Sontag, her brother-in-lacw,
See SCHOOL on page 2.
(Continued from Page 1.)
told her he threw the soup on Min-
nie Jean Brown because the Ne-
gro girl had called him "white
trash" the day before. Mrs. Son-
tag added that so far as she knew
David had not been suspended
from school and that he had "nev-
er been in trouble before."
Minnie Jean had only recently
been re-admitted to classes aft-
er an incident in which she had
thrown chili over two white boy
students in the cafeteria. Reports
from inside the school said that
the Negro student went home and
that another Negro girl, identi-
fied as Elizabeth Eckford, who
had been near the Brown girl in
the cafeteria, remained in a
of an unidentified colonel, went
into the dark building and flash-
lights could be seen moving from
room to room.
Asked about the presence of
the troops, the colonel replied
"no statement" and ordered
news photographers to take
no pictures, according to The
Associated Press.
Newsmen Warned.
The wire service added that its
own reporter, Ed Martin, and
Ken Johnson of the Memphis
Commercial Appeal, were stop-
ped by city police and warned:
"You'd better stay out of here
the rest of the night."
For the first time troops were
not stationed outside the build-
ing yesterday. An army spokes-
man said the new policy meant
.po reduction of f or c e s, that
teacher's office during the rest of guardsmen would continue to be
the afternoon. Istationed in the corridors.
Reportedly about 15 students
accompanlOd Sontag to the
principal's office and cheered
him.
rJudge Says
School Supt. Virgil Blossom I Churches
confirmed the "food throwing
incident" and said CHS offi-
cials t
cials were investigating. •
Presence of the guardsmen at
CHS last night followed anony-
mous telephone calls to military
authorities and Little Rock po-
lice headquarters that "some-
thing was going to happen to
CHS."
Crowd Gathers.
At 9 p. ni., two jeeps and a
bus carry* an estimated 36
guardsmen reached the campus.
Hundreds of, speciAors went to
the school as rumors that "some-
thing was; going on" flooded
through the town.
The troops under
eing U se
Pilkinton Warns
( Against Extremists
I In Racial Woes
c By CLAYTE WHITTEN.
(Democrat Correspondent.)
( El Dorado — A judge, who is
a prominent Presbyterian lay-
pan, has charged that extremists
n both sides of the Arkansas
itegration dispute are attempt-
to use churches and ministers
the command 2, "further their own unchristian
11,C Meets
rift Secret
n CHS
The Arkansas Legislative Coun-
cil went behind closed doors aft-
er a brief open session today, ap-
,parently to discuss its investiga-
tion of the Central High School
It situation.
A special council committee
has been quietly investigating the
matter for the past two months,
and is expected to recommend an
extraordinary legislative c a 11
sometime in March to deal with
it.
Committee chairman Paul Van
Dalsem, Perry county, said prior
to today's executive session that
'ly
iu-
er
to
Os
mouthed about what evidence
they ha: e uncovered. But a ma-
jority of them said previously
they thought enough has been
learned to justify a special call
of the legislature.
James H. Pilkinton, Hope, who
addressed Men of the 1st Presby-
terian Church here last night,
said that churches have an obliga-
tion "to open their eyes" and not
let themselves be used.
Pilkinton is chancellor of the
6th district's 2nd division. An
elder in a Presbyterian Church
in Hope, he is chairman of the
Executive Council, Presbyterian
Synod of Arkansas, and a for-
mer moderator of the synod.
Earlier yesterday Pilkinton an-
nounced his withdrawal as a can-
didate for governor because he
expects the racial question to
overshadow all issues in a "bit-
ter" campaign this summer.
About 100 members and guests
of the church organization here
heard Judge Pilkinton deplore
the two extremes in racial think-
ing as "unfortunate and tragic."
He said the only solution is to
find a common ground where men
of goodwill can work on the prob-
lem, but that practicality seems
to shove individuals to one side
or the other in the dispute.
In this situation, Pilkinton said
he would have to be classed as
a segregationist "as I personal-
ly, for the time being and in the
foreseeable futur,:!, can see only
legal separation of the races in
he expects the group to begin the schools and churches on the
open hearings on the problem "in local level as the best move for
about a month."
both races and the country as a
Members of the 12-man commit- whole."
tee have been extremely close- Pilkinton said he would like to
be among those working for a
middielground solution but that
•the "NM extremes in current
thinlitneleave too little space
for Glthsfian men of goodwill."

Click tabs to swap between content that is broken into logical sections.

•
'The Water's Fine'
ewtYllyinr and AIDC
At Odds on 'Vetoed' Ad
By CHARLES RIXSE
Of the Gazette Staff
The rumor was several weeks old but attempts to
verify it at Little Rock had failed.
Yesterday a representative of The New Yorker maga-
zine confirmed it. He said the magazine had turned down
an advertisement from the Arkansas Industrial Develop-
ment Commission recently because of the integration con-
troversy at Little Rock Central High School.
Officials of the AIDC a Little
Rock promptly denied this report.
The magazine had not rejected
the advertisement because it had
not been submitted, they said.
The AIDC, they said, suspended
its year-old national advertising
campaign in October because of
(1) the integration situation, (2)
a new type campaign they were
planning and (3) a shortage of
v money.
7 A. J. Russell of New York city,
ad advertising director of the magack -
zine, told Elizabeth Carpenter of
the Gazette's Washington Bureau
at
in a telephone interview thati an
IAIDC ad for the January issue
of had been turned down because "in
.0.Ithe temperature of the Little Rock
situation, we felt it had a very
bad connotation."
to
as
ist
a
In-
.5.
aubus Tells Arizona
Press He'd Use Guard
Again in School Crisis
-TscHooL
• • • •
Phoenix, Ariz.—Gov. Orval Faubus says he will use
d Arkansas National Guardsmen again if it becomes neces-
L. sary to preserve law and order in a school integration crisis.
e Addressing t h e Phoenix
'- Press Club forum while va-
cationing here, the governor
the willou of the majority, and Conditions
• said: "Y cannot go against
you must head off trouble
and damage to property and In CHS
possible loss of life."
, (The Associated Press. report-
ting the governor's remarks, quot-
ed him as saying he would use Deteriorate
National Guard troops to prevent
integration if the occasion should
arise.)
But the governor told the Demo-
crat today the interpretation
placed on his remarks was incor-
rect.
"I didn't say anything I haven't
said before. I said I would use
National Guard troops again if
necessary to preserve peace.
"While in some people's minds
that might amount to the same
thing as using troops to block in-
tegration, it isn't in mine," the
governor added.
Faubus told the group in
Phoenix that the Supreme
Court's school desegregation
decision is not the law of the
land—"it's the law of the
case."
"There has been no law passed
by Congress on the integration
matter," the governor said.
residents opposed school integra-
tion, Faubus said. Therefore he
tried to prevent integration of Ne-
tune magazines and the, Wall gro studerlts at Central High. He
Street Journal, the daily financial said his actions were based on his
newspaper published in New York , "faith in Jeffersonian-Lincolnian
city. 3 democracy."
About $150,000 has been appro- "It's contrary to democratic
at Chicago for comment last
- principles to impose the will of
priated for AIDC publicity in
night. i 1958, he said. This will include a minority upon a majority," he
about $50,000 for the Encylopedia
and $100,000 for publishing nation-
al ads.
He said he thought the ads pub-
lished in The New Yorker had
cided not to run probably had
been scheduled to appear in the been the most effective in 1957
and that he would attempt to
November issue.
In his interview with Mrs. Car- place some of the 1958 ads in the
penter, Russell said: "We have
desire to interfere with Arkan-
sas's efforts to get industry. We
hope to continue the advertising
campaign in the future.'
He said the magazine canceled
$3,000 to $4,000 worth of ads each
year "because we try to edit our
advertising so that it does not do than :the hrochures
a disservice to the advettr§er °Tip. Litliout. They're
to the magazine,-
66,
Headline Criticized
He said the ad vas submitted
in the middle of December and
had this headline: "Come On In,
the Water's Fine."
"The headline itself was terri-
ble in view of the situation," he
said.
The ad he said, concerned de-
velopment of water resources in
the state. He said he had advised
William R. Ewald Jr., develop-
ment and advertising director for
the AIDC, of his opinion. The ad
was withdrawn and no replace-
ment was submitted, he said.
Ewald said he had never talked
to Russell. He said he had con-
ferred with. Joe Richards, the
magazine's Chicago advertising
representative, about the ad. He lications—The New Yorker, Busi-,1
said Richard& had advised againstiness Week, Newsweek and For
running it.
Ewald said the a:. had not even
been prepared for submission to
the magazine at the time.
Richards could not be located
William P. Rock, executive1-
!rector of AIDC, said Russell was
"very rhistaken." He said Rus-
sell even had the dates wrong.
Ewald said the ad the AIDC de-
Ewald said the main reason for
suspending the ad was the new
type campaign planned for 1958.
The AIDC is publishing an "Ar-
kansas Encyclopedia" of four vol-
umes and its national advertise-
ments from now on will be based
on e)tcerpts from it.
One volume will be an indus-
trial digest with listings of 10.000
Arkansas firms, Ewald said. An-
other will be an industrial his-
tory with information on teat'',
niques of financing the location
of industry in the state. A third
will be a photo documentary to
show "just what the state is"
and the fourth will be ap econorn-
ic atlas including 200 maps and
graphs showing, for example, lo-
cations of railroads and airlines,
population trends and Arkansas's
economic relationship with the
Southwest and with the nation as
a whole.
A member of an advertising
agency at Little Rock which han-
dles the placing of AIDC ads said
the 1957 campaign was suspend-
ed early because of a shortage of
funds resulting from the decrease
during the year in state revenues.
Budget Increased
Ewald said the AIDC spent
about $90,000 in 1957 on its na-
tional publicity designed to con-
vince industrialists of the indus-
trial opportunities of Arkansas.
He said advertisements were car-
ried mainly in five national pub-
magazine.
Ewald said the Encyclopedia.
would be supplied free to indus-
trialists but would cost other per-
sons $25 to $30 a set.
"It will give us something' to
talk about in the ads," hVksaid.
"and it will be a mu
* * *
Bomb Scare Follows
'Soup' Incident
Guardsmen on Duty
By BOBBIE FORSTER.
(Democrat Staff Writer.)
Federalized National Guard s-
men were patrolling Central High
School today even though there
were no classes, but night and
week-end patrols are still up to
the school and city authorities and
no guardsmen will be on duty at
CHS tonight, tomorrow or Sunday.
Various reports coming to the
Democrat indicate that "condi-
tions inside the school yesterday
were the worst so far in many
weeks," as one put it, in spite of
the fact that guardsmen were sta-
tioned inside the building.
A bomb scare last night sent
s guardsmen into the building but
1 - He said President Eisenhower a search apparently did not turn
0 had no authority to send federal up "any evidence of bombing"
e troops to Little Rock's .Central and the troops left the area at
e High School to enforce Integra- midnight, according to a spokes-
tion. man for the Arkansas Military
.-- "As a matter of fact . it was District.
s against the law, but who is going "Nobody told us there would be
i to arrest the president?" no classes today," the spokesman
The majority of Little Rock' continued. "Consequently the pa-
!
- declared.
Integration was accomplished
peacefully in other Arkansas com-
munities, Faubus noted, because
the majority accepted it. Arkan-
sas led the South in making pro-
gress in race relations, he con-
tinued.
The governor said he be-
lieved at one time integration
could be accomplished peace-
fully at Central High by the
start of the next school year.
But now, he said, prospects for
peaceful integration are dim
because of the federal troop
intervention a n drhitensified
IVeelings on both sides of the
-
.1,tegration issue. ,
J. adbus, who has b'een vacation-
ing in Phoenix, is scheduled to
leave today by plane for Little
Rock.
trols will go on as usual until 5
p. m. But any patrolling of the
building or campus tonight and
this week end is up to school
and city authorities."
Today teachers are making out
first semester reports.
Another food spilling inci-
dent yesterday brought eye-
witness reports of students
cheering several times through
the afternoon in the school
corridors.
Mrs. Thomas Sontag said her
16-year-old ward, a CHS student,
spilled soup on a Negro. girl in
the cafeteria. She Said that Da-
vid Sontag, her brother-in-lacw,
See SCHOOL on page 2.
(Continued from Page 1.)
told her he threw the soup on Min-
nie Jean Brown because the Ne-
gro girl had called him "white
trash" the day before. Mrs. Son-
tag added that so far as she knew
David had not been suspended
from school and that he had "nev-
er been in trouble before."
Minnie Jean had only recently
been re-admitted to classes aft-
er an incident in which she had
thrown chili over two white boy
students in the cafeteria. Reports
from inside the school said that
the Negro student went home and
that another Negro girl, identi-
fied as Elizabeth Eckford, who
had been near the Brown girl in
the cafeteria, remained in a
of an unidentified colonel, went
into the dark building and flash-
lights could be seen moving from
room to room.
Asked about the presence of
the troops, the colonel replied
"no statement" and ordered
news photographers to take
no pictures, according to The
Associated Press.
Newsmen Warned.
The wire service added that its
own reporter, Ed Martin, and
Ken Johnson of the Memphis
Commercial Appeal, were stop-
ped by city police and warned:
"You'd better stay out of here
the rest of the night."
For the first time troops were
not stationed outside the build-
ing yesterday. An army spokes-
man said the new policy meant
.po reduction of f or c e s, that
teacher's office during the rest of guardsmen would continue to be
the afternoon. Istationed in the corridors.
Reportedly about 15 students
accompanlOd Sontag to the
principal's office and cheered
him.
rJudge Says
School Supt. Virgil Blossom I Churches
confirmed the "food throwing
incident" and said CHS offi-
cials t
cials were investigating. •
Presence of the guardsmen at
CHS last night followed anony-
mous telephone calls to military
authorities and Little Rock po-
lice headquarters that "some-
thing was going to happen to
CHS."
Crowd Gathers.
At 9 p. ni., two jeeps and a
bus carry* an estimated 36
guardsmen reached the campus.
Hundreds of, speciAors went to
the school as rumors that "some-
thing was; going on" flooded
through the town.
The troops under
eing U se
Pilkinton Warns
( Against Extremists
I In Racial Woes
c By CLAYTE WHITTEN.
(Democrat Correspondent.)
( El Dorado — A judge, who is
a prominent Presbyterian lay-
pan, has charged that extremists
n both sides of the Arkansas
itegration dispute are attempt-
to use churches and ministers
the command 2, "further their own unchristian
11,C Meets
rift Secret
n CHS
The Arkansas Legislative Coun-
cil went behind closed doors aft-
er a brief open session today, ap-
,parently to discuss its investiga-
tion of the Central High School
It situation.
A special council committee
has been quietly investigating the
matter for the past two months,
and is expected to recommend an
extraordinary legislative c a 11
sometime in March to deal with
it.
Committee chairman Paul Van
Dalsem, Perry county, said prior
to today's executive session that
'ly
iu-
er
to
Os
mouthed about what evidence
they ha: e uncovered. But a ma-
jority of them said previously
they thought enough has been
learned to justify a special call
of the legislature.
James H. Pilkinton, Hope, who
addressed Men of the 1st Presby-
terian Church here last night,
said that churches have an obliga-
tion "to open their eyes" and not
let themselves be used.
Pilkinton is chancellor of the
6th district's 2nd division. An
elder in a Presbyterian Church
in Hope, he is chairman of the
Executive Council, Presbyterian
Synod of Arkansas, and a for-
mer moderator of the synod.
Earlier yesterday Pilkinton an-
nounced his withdrawal as a can-
didate for governor because he
expects the racial question to
overshadow all issues in a "bit-
ter" campaign this summer.
About 100 members and guests
of the church organization here
heard Judge Pilkinton deplore
the two extremes in racial think-
ing as "unfortunate and tragic."
He said the only solution is to
find a common ground where men
of goodwill can work on the prob-
lem, but that practicality seems
to shove individuals to one side
or the other in the dispute.
In this situation, Pilkinton said
he would have to be classed as
a segregationist "as I personal-
ly, for the time being and in the
foreseeable futur,:!, can see only
legal separation of the races in
he expects the group to begin the schools and churches on the
open hearings on the problem "in local level as the best move for
about a month."
both races and the country as a
Members of the 12-man commit- whole."
tee have been extremely close- Pilkinton said he would like to
be among those working for a
middielground solution but that
•the "NM extremes in current
thinlitneleave too little space
for Glthsfian men of goodwill."