System to Systemise Creative Work with Brent Hodgson

2019-04-09T15:35:50+10:00David Jenyns

Podcast Episode #6

Is it possible to systemise the creative process? Brent Hodgson thinks it is… and in this podcast, he shares a simple 3-step process of systemising the creative process to enhance your creative team’s productivity and help them achieve outstanding results.

Guest’s Background:

Brent Hodgson is obsessed with high-performance marketing and sales strategies. But when effective marketing strategy relies on creative thinking – how do you systemize creativity, and get consistently outstanding results?

How to Systemise the Creative Process

Collect case studies, source materials, templates and swipe files, inspiration and best practices and any other core knowledge/experiences/foundational ideas someone would need to have had to get a great outcome

Create a repository for storing/referring to these.o Bonus tip: Create a checklist for how to review them.

Step 2: Decide on your success metric and measure outcomes.

Choose your success metric – how you’ll know if you’re on the right path. Get feedback from stakeholders on the output/concepts (use this to refine your process).

Use both successful, and unsuccessful work to improve the knowledge base and refine the system. Implement what is learned back into the system.o Successful outcomes get added to the knowledge base.o Unsuccessful outcomes get approved upon and implemented.