Regional is new national is the campaign caption for this event. Andhra Pradesh is a $ 60 billion economy said producer Allu Aravind.

The appeal of cinema is greater in South compared to North India said Ramoji Rao. Film industry should accept the challenge from other media like Television and come up with appealing content, said Ramoji who had produced several meaningful movies under Usha Kiron movies banner. Ramoji further added that print media will continue its dominance if it maintains credibility. Print media should innovate to cope up with the competition from digital media, Ramoji said.

Veteran directors Raghavendra Rao and Bollywood film maker Yash Chopra graced the occasion. It is organized by FICCI Frames.