In a statement, Tarakajian said, "Mark will be a key player in delivering best-in-breed capabilities to clients under [FCBi's] Model-of-One integrated marketing practice where key disciplines are brought together under one leader and one bottom line."

Earlier in his career, McLaughlin helped establish a company called Unicast, which created superstitials, an ad format for Web sites.

He has also worked at Hexagon Media and at D'Arcy Masius Benton & Bowles.

In a statement, Tarakajian said, "Mark will be a key player in delivering best-in-breed capabilities to clients under [FCBi's] Model-of-One integrated marketing practice where key disciplines are brought together under one leader and one bottom line."

Earlier in his career, McLaughlin helped establish a company called Unicast, which created superstitials, an ad format for Web sites.

He has also worked at Hexagon Media and at D'Arcy Masius Benton & Bowles.