Also the domain shows no information about who registered it therefore it seems this is protected by a whois privacy service.
Registrant contact
Name:
On behalf of xtrade.io owner
Organization:
c/o whoisproxy.com

Business
Xtrade.io is based at 110 Wall Street, New York, NY 10005
This is actually a WeWork address, a place where you can rent office space.

People:
Alexander Kravets
The founder has a dubious history just like the rest of the team. On his Xtrade’s profile the following is read “Kravets is a frequent media commentator and cryptocurrency expert who has been quoted in Bloomberg, CNBC, Forbes, NASDAQ, Reuters, CBS News, and many other major media outlets. ”

This cryptocurrency expert is interviewed by Cryptocoin.news on December 17 2017, this article says “It was late Spring 2017 that Alexander Kravets first stumbled over cryptocurrency.”
So mr Kravets became a cryptocurrency expert in less than a year. But not only that he is featured in PAID articles placed on Themerkle.com: https://themerkle.com/xtrade-io-will-streamline-cryptocurrency-markets/

Apart from that his appearances in the media are mostly almost exactly the same article.
About Alexander Kravets himself he can be found on angel.co and has founded two businesses:

http://realview.global/
And MA real estate holdings (which does not really appear on the internet)
Both don’t seem to be real businesses also there’s not evidence that he ever ran anything close to “proprietary equities trader and later acted as Managing Director at a self-clearing broker/dealer that provided direct market access (DMA), software, and co-location services while handling 4% of daily NASDAQ trading volume. ”

That is 4% of daily NASDAQ trading volume, and nobody knows who he is.

Jon Giacobbe
There is not much evidence that Jon Giacobbe actually worked at Goldman Sachs and JP Morgan for 6 years. What is confirmed is that he worked as an assistant basketball coach from 2009 to 2011.

This concludes he must have started working at Goldman Sachs or JP Morgan in 2007, at age 21. Also at one of these big banks he did “specializing in Equity Derivatives, Structured Products, Market Liquidity, Senior Bank Debt, and executing institutional client orders.” Which is of course possible at this age, however it seems unlikely that opening two subway franchises is more appealing than “executing institutional client orders” at JP Morgan.

Sergii Gulko
Sergii Gulko is a founder but also the CTO of the company. He supposedly founded and successfully ran Axon software for more than ten years. Strangely enough Axon software is based at the same address as Xtrade.io (Both a WeWork address). https://axonsoftware.biz/contacts
Axon software is building exactly what Xtrade wants to build, a way to interconnect exchanges.

The most interesting however is the Axon software team. It is exactly the same team as used by Xtrade.io

On this web page Martphoto.com.ua we suddenly find Xtrade’s business analyst Iryna Lebedeva also as a stock photo.
So both Xtrade’s business analyst as the entire development team appear as a stock photo on a Ukrainian photography website. Looking at the photo’s EXIF data (Xtrade.io has removed all EXIF data) we find that is has been taken on:
DateTimeOriginal 2017:08:04 12:33:13

So it seems the entire team was there for a photo shoot in Ukraine on 4/8/2017 because most of them are wearing the exact same outfit. Which is strange because they are based at Wework in New York.

http://blocknauts.ghost.io/ this is allegedly a company by Tom Osman: “He is the founder of blockchain & crypto growth agency Blocknauts that works with companies to tokenize and launch through initial coin offerings.”

This “company” is hosted by Ghost.io so he does not even host his own website.

Xtrade.io's concept:
They want to build three products:
They started xtrade.io at least as soon as 3/3/2017 because before that one of the founders did not know what cryptocurrency was. They filed their trademark on 2017-12-20. Which gives them a maximum of 9 Months to have build their first product which they say is already operational in the video on their website.

They have integrated with 12 exchanges, however only one exchange is a “partner” Cex.io. Also there is no evidence of this partnership.
The other partners are a trading robot, and a couple of insignificant unrelated companies.

ICO

The company is already actively marketing for a pre-ICO with high minimum investments. Or as the website says:
“It is a token presale open to accredited investors, or those with an annual income of least $200k or net assets of $1M, exclusive of their primary residence.”

If Xtrade.io or any of it's members or investors think that I have made a mistake contact me and we will correct it, this is a quick scan of the website and things that I notice that seem out of place, incorrect or just strange. However I might have made mistakes.

Xander, first off, thanks for taking the time to write this. Scrutiny in this space is important. Unfortunately, the many rotten eggs in this emerging class make it extremely easy to subconsciously bias certain indicators as scams and inherently writing off the initiative or entity due to said indicators.

After listening to various podcasts, watching numerous videos, reading news, social media, white papers, and speaking with other investors, enthusiasts, and developers in this space, I feel that XTrade.io is filling a legitimate gap of institutional proportion that we as a community need to take that next step towards acceptance and legitimacy. While XTrade.io intentions may be complex to comprehend for a retail investor and the indicators you have rightfully questioned above appear concerning at face value, I can rest easy knowing that the research I have done was conclusive. The indicators of risk mentioned in your article do hold weight but there are various other positive elements to their platform that for me, outweighed the perceived negative components written herein. The XTrade.io team is undoubtedly busting their ass and I will continue to keep up with the news related to their progress.

I do believe that if this was a scam, the time, effort, and expenditures are not worth targeting institutional investors in an ICO who are familiar with XTrade.io intentions. Lastly, I do appreciate the XTrade.io team undertaking active efforts to rectify any potential perception issues.

As for anyone else stumbling across this article, read it, in addition to the various responses. As with all investments, you must do your own research and asses potential risk exposure tolerance accordingly for each project.

The XTrade.io project caught my eye a while back and am still undoubtedly excited about their ambitions to fill this much needed facet in this space.

Glad to. This is a space that has quickly become guilty until proven innocent. Call it what we want, but parabolic growth coupled with a new asset class and valuation paradigm, what else should we have expected? Keep up the work; those of us who are legit, are all working with similar principles in mind. Thanks for everything!

Hey Xander, thought I'd jump on and address your points about me personally and let the team comment on the rest.

My company is called The Growth People Ltd registered in the Uk (company number Company number 10750469) and trading as Blocknauts which can be found at www.blocknauts.com.

LoveDiscounts.com was a previous venture and not in service anymore. TeachersRegister was a former project also which I moved on from at the end of 2017.

Using Ghost blog to host the blog as its a new platform which is reasonably clean and a good alternative to Wordpress. It's hosted on https://www.blocknauts.ghost.com as I'm using Instapage for my website and doesn't have a blog feature.

Domain is registered using domains.google service and all DNS records are assigned automatically by google.

Is it a crime to rent an office in WeWork? Or it's a bit unusual to actually work? Come down to see us in person, you are always welcome.
We will host small meetup next Wednesday(Jan 31, 2018) 5:30 PM - 7:30 PM at 125 Mulberry St. NY NY 10013

Alex definitely capable provides insights about cryptocurrencies markets. He is the professional trader with more than 10+ years of experience. Taking into account "long" history of crypto, his year of experience doesn't look bad for me. And, to opposite to many other people out there, who simply talk, he is actively trading.

RealView Global is the alive business with 35 employees. We built it from scratch and it gave us great experience in people behavior management.

And now the juiciest part - photos:) It's really sad that you can't read Russian or Chrome's built-in translator is something new for you:)
Martphoto is a company that performing photo sessions and what you see on their site - its portfolio.
And who is this guy on video:

Oh gosh, he is looking exactly as Serg Gulko from Axon Software. So maybe Martphoto simply published their portfolio?

XTRADE.IO product is based on Axon Software proprietary engine that we are adjusting for cryptomarkets right now.
In opposite to 90% of JS/Ruby hipsters that populate ICO space with yet-another useless nonsense, we actually aim to solve existing problems.