VS '16

"Reset the Rules: Kick off the New Year with a chill vibe..." This was one of the first books that we introduced non-selling editorial content into a Victoria's Secret catalog. The storytelling of the book was based in Venice Beach and these edit spreads align with our girls' day out. What to do in Venice Beach, a playlist sourced from our model's favorite music, and suggestions on rejuvenation in the new year. The photo team did a great job in taking supplemental environment shots to support our concept.