James Marsden is the brand's new menswear campaign star, while Theo James fronts the new fragrance

Oh, hi there. While you were busy thirsting over Disney's new Jafar, you forgot all about this beautiful man, James Marsden. He's still around, and he's still hot. Case in point: the actor is Hugo Boss's new menswear campaign star.

In a new clip, James is seen enjoying an afternoon by the sea (because drowning in his gaze isn't enough), and strolling past yachts in a sharp suit while he talks about his journey to success. "There are always new creative challenges, there's always some way to be better, there's always something to learn about yourself," he said.

We'll also take this opportunity to point out that James is a triple threat (for god damn, god damn, god damn).

Cue Eye of the Tiger. (Photo: Hugo Boss)

The actor, who is best known for his roles in X-Men, Enchanted, Hairspray and most recently, sci-fi TV series Westworld, had moved from Stillwater, Oklahama to Los Angeles in pursuit of an acting career. "I thought the worst that could happen is that it didn't happen, and I would move back. But in my mind, that was never an option. I would will this to happen," James said.

And in case you missed it, you also forgot about Theo James, the new face of Hugo Boss's The Scent Intense for Him. Try not to be too jealous of Anna Ewers.