Small Business Monday: Attracting New Customers

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

This week we’re attracting new customers!

What to do when you’re the new kid on the block and are looking to make some new friends…

According to Bain & Company, it costs 6-7 times more to acquire a new customer than to retain an existing one. With that said, you’ve got to use your resources smart when attracting new customers. Consider your budget and figure out the best ways to market your small business.

You think throwing a neighborhood party might be your best bet…

The probability of selling to a new customer is 5-20%, compared to the probability of selling to an existing customer, which is 60-70%. Beat the odds by combining your traditional marketing campaigns with a great social media campaign. Leverage Facebook, Twitter, and Instagram to get maximum exposure, and at the amazing price of $0. Need some assistance creating your social media pages for your small business? We’ve got a guide for that!

Success! Everyone made it to your party, because everybody loves a good time, and everybody loves free stuff!

Another great way to attract new customers is through special sales and promotions! Need some ideas on the best ways to promote your business? Look no further than here!

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.