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Friday, October 19, 2018

SM CARES PINK RIBBON DAY 2018

When it comes to breast cancer incidences in Asia, Philippines tops the list with one in every 13 Filipinas at risk of getting it in her lifetime. Because of that, the need to inform and educate women has become vital. This is why SM Cares, the Corporate Social Responsibility arm of SM Prime Holdings, is persistent in spreading awareness on breast cancer through Pink Ribbon Day.

Organized by SM Cares in partnership with the Philippine Breast Cancer Society (PBCS) and SM City North EDSA, this year’s Pink Ribbon Day is held in celebration of the Breast Cancer Awareness Month, with a total of 1000 attendees comprising of different women’s groups, doctors and advocates, the project aims to encourage women to have their breasts examined for early detection and early intervention.

'The event was held at the Skydome of SM City North EDSA, where free clinical breast examinations took place.

Pink Ribbon Day also featured a Zumba session led by Regine Tolentino, inspirational stories from celebrity breast cancer survivors and advocates Maritoni Fernandez, Alya Honasan, and Toni Abad, as well as talks conducted by the Philippine Breast Cancer Society on how to detect and protect women against the risk of breast cancer.

As a division that supports communities, SM Cares makes it a point to help support women in communities where SM Supermalls are present. Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies. Last August, Breastfeeding Pinaysand DOH joined in the annual “Hakab Na!” simultaneous breastfeeding event at SMX, attended by over 6,000 mothers, children, family members and advocacy supporters.

It's really nice that institutions like these are giving back to the communities, that way more and more people receive care. I think that this is what we all need: little help that make a huge difference, especially at this time when there's decline in the economy.