As we previously unveiled, prior to the iPhone 5 media event taking place right now, Apple took the wraps off its new smaller dock connector and cables today with a new “Lightning” brand to go hand-in-hand with its Thunderbolt moniker. While we already had many of the details and images of the dock connector, Apple confirmed today that the new reversible connector includes an “all-digital, 8-signal design”, adaptive interface, and improved durability. It is also 80 percent smaller than the old connector. As previously rumored, Apple also briefly showed off a 30-pin adapter for the new dock connector but did not go into details.

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Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.