Day 1 of Advertising Week

Advertising Week is now in full swing!!!

This morning the Advertising Women of NY (#AWNY) sponsored a sold out panel discussion titled “Marketing to Consumers in a Multi-Screen World” at the NY Times Building. Valuable insight included the...

fact that while TV is ‘king’, it depends on the content as to when and where viewers are watching. In fact, 70% of scripted TV shows are no longer viewed live, due to DVR, Netflix, Online TV etc. TV shows are now being developed as multi-screen options that can integrate mobile and social media into the mix for better consumer engagement.The Panel consisted of industry leaders: Bonin Bough, VP/Global Media and Consumer Engagement, Kraft Foods, Jane Clarke, Managing Director, CIMM, Adam Shlachter, Senior Vice President-Media, Digitas, Alexandra Shapiro, EVP, Marketing & Digital, USA Network and one of Matlock’s client, Tom Penich, Media Communications Manager, BMW of North America. The panel was moderated by Brian Stelter of The New York Times.