Consumer Warning: Beware of Sham Smoothies!

LONDON, April 20 /PRNewswire/ -- http://www.just-drinks.com -- Could the
potentially lucrative smoothie sector be ruined by poor regulations whilst
still in its infancy?
A special report at
http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct explains
that the category could be swamped with cheaper, low quality brands due to
industry confusion over what constitutes a smoothie and what should remain
just a juice drink.
Until the British Soft Drinks Association recognises the smoothie as a
category in its own right, there is nothing to stop manufacturers calling any
product containing fruit a "smoothie", no matter what other added ingredients
it may include.
Established UK smoothie manufacturers, such as thejuicecompany and
Innocent, argue that smoothies should contain pure fruit and no additives, yet
diluted products masquerading as smoothies are capitalising on the on the lack
of product definition.
"There is the potential for smoothie to be de-valued as a term as more
people abuse it", said Richard Reed, marketing director for Innocent. "All we
ask consumers is don't fall for what is on the front of these bottles as
people will play all sorts of marketing tricks. There is one bit of the
bottle you should be looking at and that is the ingredient panel."
For the full story, click here:
http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct
just-drinks.com is the premier online portal for beverage industry
professionals worldwide. Targeted specifically at industry and business
professionals the site provides a single point of reference for independent
beverage industry information.

SOURCE just-drinks.com

LONDON, April 20 /PRNewswire/ -- http://www.just-drinks.com -- Could the
potentially lucrative smoothie sector be ruined by poor regulations whilst
still in its infancy?
A special report at
http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct explains
that the category could be swamped with cheaper, low quality brands due to
industry confusion over what constitutes a smoothie and what should remain
just a juice drink.
Until the British Soft Drinks Association recognises the smoothie as a
category in its own right, there is nothing to stop manufacturers calling any
product containing fruit a "smoothie", no matter what other added ingredients
it may include.
Established UK smoothie manufacturers, such as thejuicecompany and
Innocent, argue that smoothies should contain pure fruit and no additives, yet
diluted products masquerading as smoothies are capitalising on the on the lack
of product definition.
"There is the potential for smoothie to be de-valued as a term as more
people abuse it", said Richard Reed, marketing director for Innocent. "All we
ask consumers is don't fall for what is on the front of these bottles as
people will play all sorts of marketing tricks. There is one bit of the
bottle you should be looking at and that is the ingredient panel."
For the full story, click here:
http://www.just-drinks.com/features_detail.asp?art=425&app=1&fotw=sct
just-drinks.com is the premier online portal for beverage industry
professionals worldwide. Targeted specifically at industry and business
professionals the site provides a single point of reference for independent
beverage industry information.
SOURCE just-drinks.com