The 7 things PR pros need to know on Friday morning, 9.18.2015

Burberry embraces Snapchat; Early iOS 9 download problems; What Trump said, and did not say, in New Hampshire; Ad-blocking apps flying off the shelves; FIFA number two suspended; Patrick Kane press conference panned.

Snapchat is the new fashion runwayLuxury brand Burberry will roll out its newest line on Snapchat a day before it hits the runway at London Fashion Week. The brand will also feature behind-the-scenes comment on the app. Burberry is also the first brand to broadcast a channel on Apple Music.

Early issues for iOS 9 debutA high number of customers are complaining that their iPhones shut down while they were trying to download Apple’s latest operating system, iOS 9. Analytics company Mixpanel says more than 16% of iOS users had already upgraded as of Thursday afternoon.

Trump doesn't correct Obama ‘Muslim’ commentDuring a Thursday Q&A in New Hampshire, Donald Trump did not correct an audience member who called President Obama a Muslim and asked the GOP candidate, "When can we get rid of [Muslims in the US]?" Trump replied, "We’re going to be looking at a lot of different things."

iPhone users can’t wait to get rid of mobile adsAd blocking apps held the number one, three, and six spots on the most downloaded list for Apple’s App Store. That’s only one day after iOS 9 made it possible for users to eliminate mobile ads on their iPhones. The new crop of ad blockers includes Peace, Crystal, and Purify.

Patrick Kane press conference criticizedChicago Blackhawks star Patrick Kane spoke publicly for the first time on Thursday after he was accused of sexual assault. However, the presser, which included other Blackhawks executives, has been slammed as both ineffective and tone deaf.