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Australia Total Population – 19,913,144 Total Population – 19,913, % is 0 – 14 years of age 20.1% is 0 – 14 years of age 67.2% is 15 – 64 years of age 67.2% is 15 – 64 years of age 12.8% is 65+ years of age 12.8% is 65+ years of age

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Indirect Competition Vegemite Vegemite 30 jars are sold in Australia for every one exported30 jars are sold in Australia for every one exported Vegemite is in nine out of ten pantries in AustraliaVegemite is in nine out of ten pantries in Australia Nutella Nutella Chocolate and Hazelnut spreadChocolate and Hazelnut spread

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Price $1 U.S. Dollar is equal to $1.3 Australian Dollar $1 U.S. Dollar is equal to $1.3 Australian Dollar Prices for peanut butter range from $1.79 to $3.22 for a 375 gram jar Prices for peanut butter range from $1.79 to $3.22 for a 375 gram jar

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Product Texture and color can remain standardized from American markets Texture and color can remain standardized from American markets Peanut butter is offered in no added salt and no added sugar varieties. Peanut butter is offered in no added salt and no added sugar varieties. Offered as smooth and crunchy varieties Offered as smooth and crunchy varieties Offered as original formula as well Offered as original formula as well

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Packaging Australia uses the metric system so packages will be in grams, not ounces. Australia uses the metric system so packages will be in grams, not ounces. Plastic jars are standard Plastic jars are standard 375 grams is a standard size jar, which is approximately 13.2 ounces 375 grams is a standard size jar, which is approximately 13.2 ounces Also offered in 200 and 500 gram jars Also offered in 200 and 500 gram jars American jars come in 18 ounces for a medium size jar American jars come in 18 ounces for a medium size jar

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Labeling Legally required to have country of origin on label. Legally required to have country of origin on label. Legally required to have name and address of a person responsible for the information on the label Legally required to have name and address of a person responsible for the information on the label Legally required to have nutritional information and on label Legally required to have nutritional information and on label

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Labeling (Continued)  Ingredients must be listed in descending order by ingoing weight Must have storage and usage information Must have storage and usage information Packaged foods must be date marked with an expiration or “best before” date Packaged foods must be date marked with an expiration or “best before” date

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Production 90% of all Peanuts grown in Australia come from the Queensland Region 90% of all Peanuts grown in Australia come from the Queensland Region

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Transportation Unilever has established distribution channels throughout Australia already Unilever has established distribution channels throughout Australia already Have manufacturing centers for other products in Sydney, Eppin, Melbourne, and TaturaHave manufacturing centers for other products in Sydney, Eppin, Melbourne, and Tatura Unilever ships primarily by road in AustraliaUnilever ships primarily by road in Australia 314,090 km of paved road 314,090 km of paved road 18,619km of that are expressways18,619km of that are expressways

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Australian Highways

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Transportation by Train Rail Gauges are not standardized across the country so not always efficient Rail Gauges are not standardized across the country so not always efficient FreightCorp FreightCorp National Rail National Rail Australian Railroad Group is Australia’s largest private railroad company Australian Railroad Group is Australia’s largest private railroad company Tracks totaling over 10,795 kilometersTracks totaling over 10,795 kilometers

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Promotion English language and western style culture English language and western style culture This means that promotional material will have to change very little This means that promotional material will have to change very little Ads can be standardized without fear of misunderstanding Ads can be standardized without fear of misunderstanding 69% of total population lives in the 5 largest cities in Australia 69% of total population lives in the 5 largest cities in Australia