On Wednesday, Sports Backers announced the MARTIN’s Tour of Richmond. The cycling event, which will be held on October 6th, will be sponsored by MARTIN’S, and will benefit Sports Backers new Active RVA initiative. “This event has the potential to really grow the pool of active cyclists in the community,” Sports Backers Executive Director Jon Lugbill said.

A regional loop

The full course passes through regional eight jurisdictions:

City of Richmond

Chesterfield

Powhatan

Goochland

Louisa

Hanover

Ashland

Henrico

The tour will feature a 102-mile loop around Richmond (map available here (PDF)), as well as a 58-mile option and a 29-mile option. The full course starts and finishes at the Richmond International Raceway, and there will be a post-ride party after the event for all participants, featuring beer and dinner.

“Martin’s was quick to jump on the opportunity to serve as the title sponsor for this new community event,” Jim Scanlon, Regional Vice President of MARTIN’S said. “Being a part of major events like the Tour of Richmond gives us an opportunity to emphasize our commitment and dedication to our community and its quality of life.”

Registration fees will vary varying by race and when cyclists sign-up. The money will help fund Active RVA’s plans to make Richmond more bike and pedestrian friendly. Those that donate $50 to Active RVA will receive $20 discount off the entry fee.