Instagram Lets Brands Post 30-Second Videos, Offers a Takeover Unit as Its Ad Business Takes Off

“Also potentially representative are ad-buying firm Kenshoo‘s stats around Instagram’s average ad prices, culled from more than 25 campaigns run through Kenshoo. According to the company, Instagram’s ads, on average, cost $6.70 for every thousand impressions, $0.51 for every click and $6.30 for every app install. Kenshoo also said that people click on Instagram ads 2.48% of the time that they see them, which it said is two-and-a-half times the average for social ads.”