#Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its #App

Facebook has long opened up some of its walled garden to Google, in order to gain Google traffic. Now Facebook is stepping up its search engine optimization game by implementing Google App Indexing to ensure it continues to get that traffic as the shift to mobile continues. Facebook Loves Google Traffic Facebook has allowed Google to index some of its content going back to at least 2007, when Facebook profile pages were opened up to Google and other search engines. “Indexing” means that Google can read all the content on these pages. In turn, when people search, these pages might appear in Google’s search results. This indexing — known so well to search engine optimization (SEO) professionals — has benefits to both Google and Facebook. Google has more content that might satisfy what people are searching for. Facebook gets traffic from Google for free. Over time, Facebook h...