InMobi’s Global State of App Performance Marketing Survey Results Are Out

Posted on August 31, 2017
By Shamala DN

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion.

As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing. The survey results bring to light what’s working and what’s not in the industry, thus equipping app marketers with a deeper understanding of the responsibilities, activities, and challenges facing them.