From The Publisher: Jul. 13, 1992

When it comes to demonstrating quality, TIME, like any product, must speak for itself -- and does, week after week, in the vivid and dramatic terms that exemplify our style of journalism. Still, we believe it never hurts to go outside our own pages, and even outside the print medium, to remind people of the importance, relevance and leadership of TIME in its field. In that spirit, we launched a major television advertising campaign last week that is unlike any promotion we have undertaken before.

The first phase of the campaign consists of five 30-second commercials that will air prominently over...