The FWD campaign by USAID and the Ad Council raises awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa. For the campaign, Animax revived “Arnold Speaks” and produced a video where Arnold pontificates about FWD (http://www.youtube.com/watch?v=u20oCN1gvpg). We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for the video alone. Our sister company, HelpsGood, helped drive over 100 million impressions for the campaign overall.