Advertising Age: Why Do Boys and Girls Have Similar Interests, But Very Different Toys?

Is it possible that boys will at some point demand Littlest Pet Shop sets and girls will ask their parents for K'nex? Highly unlikely, despite the fact that boys and girls have increasing similarities.

Fast Company Co.Create: Your Next Marketing Challenge: Gen Z

If marketers and brands have struggled to understand and communicate with Millennials, they may find the new kids, Generation Z, an even bigger challenge to engage with. A new global study, entitled "A New Definition of Childhood" by The Marketing Store Worldwide looks in detail at the habits and attitudes...