A Different Kind of Cancer Campaign

Dee Robinson - Marketing Answers - For the Trail Gazette

Posted:
05/16/2017 02:21:17 PM MDT

Erin Hieb, RN with IV equipment

There are a few things that make Paint Estes Pink different from other cancer related fundraisers. Most importantly it is a community-driven effort to help those in the Estes Valley who are currently facing cancer by supporting the Estes Park Medical Center Oncology Department.

Bigger Than Breast Cancer

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Most pink-themed awareness and fundraising campaigns are all about breast cancer. Paint Estes Pink has a further reach. It benefits EPMC patients facing ANY form of cancer.

Smaller, Local Focus

Paint Estes Pink is not associated with any national organization. It is focused on care for residents of the Estes Valley. All of the funds will be used to enhance the care provided at EPMC to oncology patients.

All For Care

Rather than looking to fund cancer research, all of the funds raised through Paint Estes Pink support the care and comfort of EPMC cancer patients. This year the funds will be used to help EPMC purchase two new IV pumps so that the oncology department can keep up with a growing demand for their services. This extremely precise equipment is used to administer high-risk medications like chemotherapy.

Community Driven

The idea for Paint Estes Pink sprung from leaders at Estes Park Western Heritage (hosts of the Rooftop Rodeo), Stanley Hotel and Trail-Gazette who wanted to expand upon the Wrangler-sponsored Tough Enough to Wear Pink night at the Rodeo and benefit local cancer care services at EPMC.

The list of collaborators has grown each year and now (in addition to the original three) includes the Estes Area Lodging Association, Estes Valley Partners for Commerce, Town of Estes Park, Estes Park Medical Center, Visit Estes Park, Mary Jane’s, The Elizabeth Guild, Trail Ridge Quilters, KIND Coffee, SereniTea, and Solitude Cabins.

Representatives from these organizations have been involved in planning all of the different aspects of the campaign including:

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