Case Studies

Florida TaxWatch / Public Relations Services, 2018–Present

Published by on April 16, 2020

On3PR is the public relations firm representing Florida TaxWatch and provides strategic communications guidance which shapes the organization’s public events and daily messaging throughout the state. On3PR has consistently delivered on its results-driven and client-focused approach in its work for Florida TaxWatch and secured hundreds of earned media hits across print, radio, and television news outlets in all 10 of Florida’s major media markets since joining the TaxWatch team in 2018.

To accomplish Florida TaxWatch’s bold policy and communications goals, On3PR has employed an aggressive strategy to expand the organization’s influence and impact both within the Capitol in Tallahassee and throughout the state, expanding the reach of its research and positioning TaxWatch as Florida’s premier resource for fiscal and policy analysis. This work has also increased awareness of its core programs including the Principal Leadership Awards, State of the Taxpayer Dinner, and Taxpayer Productivity Awards. Over the past three years, On3PR has also worked to amplify TaxWatch’s legislative priorities and helped the organization achieve favorable outcomes on 11 legislative issues during the 2020 Session.

Ensuring full participation in the U.S. Census is a top priority for TaxWatch and over the past year, On3PR has secured and coordinated events with city and county leaders in Tallahassee, Tampa, Orlando, Sarasota, and Panama City to emphasize the importance of the 2020 Census and #MakeFLCount. These events, held between July 2019 and February 2020, generated immense press coverage resulting in 89 unique earned media hits across print, radio, and television outlets.

On3PR’s work on behalf of Florida TaxWatch in 2019 resulted in more than 300 unique earned media hits, including 16 opinion editorial placements across nine outlets. Through the first quarter of 2020, On3PR secured more than 100 earned media hits for TaxWatch and expects this success to continue throughout the year.

fairness and justice for all people, by recognizing that diversity is not just a worthy goal but an essential strength, and by understanding that true humanity and decency cannot coexist with racism. /3