I was so impressed by this book that I've bought multiple copies to give to others, including my daughter. I own both audible and hardcover versions. I don't normally do that. I also frequently reference it when I'm going presentation and other types of training. I also loved that I was able to immediately start applying the principles it lays out. A well-crafted book and I can't wait for her new book on innovation to come out. It doesn't really have a "story" per se so I didn't give it full stars for that.