Andromo App Maker for Android v3.3.0 Released

Comments

I tried this with an app, that * is online since almost 1 year * has over 50.000 users.* has over 30 activities* for long term users, it's used as reference (users come back every day, open one specific activity and leave again, some type of "daily prayer")

Statistics after update with random interstitial (40% of the users have already updated to the new version):* No changes in daily installations (pretty steady before and after)* No changes in daily deinstallations (pretty steady before and after)

Ad-Mob Income (only from interstitial and I compared the same days of the week):No randomness (Jan 16th - Jan 22nd)13.025 impressions627 clicksRPM €4.08

@sylviathewitch: Nice analysis, thanks for being kind enough to share this useful info! I predicted 20% to 40% loss of revenue, but wow, this is mind blowing! I'm grateful we've been given the option to turn the randomness off.

@sylviathewitch thanks for posting your results the more information we have the better.

It looks like you had a 33% decrease in the number of interstitial impressions (some drop was to be expected) but a %44 drop in RPM. which is higher than expected. Same goes for your clicks which had a big 65% drop.

Quick question for you if you don't mind, can you give us the same stats for another one of your apps that use AdMob interstitials in the old way over the same time period? I've seen a drop in my apps across the board this month, which is to be expected, but last week was particularly bad. (21% revenue drop across all apps (random and non-random vs the previous week)

Personally in one of my apps that I did not update to the new version of AdMob (I didn't update it at all in fact, you need a control group) I saw the following results:

Which is a 17% increase in impressions, a 17% decrease in clicks, and a 47% drop in RPM. (Ouch!)

For two apps that I did update I saw the following:

(Note: Both apps are still using the original 3-8 random interactions which was decreased to 2-5 in 3.3.1 and may be tweaked as we go forward to include other interactions like list clicks, audio interactions, sharing, saving, etc)

Which is a 39% drop in impressions, 36% drop in clicks, and 20% decrease in RPM

So there you have it, those are my stats. You will notice that I saw a 46% decrease in an RPM in an app that I didn't touch. Maybe it was a bad week for the ads served to that app, who knows. If anyone else has some stats I'd love to see them, the more information we get the more we can tweak this.

And of course if you do not like the setting, please do not use it. Adding it as an optional setting was the right thing to do, so thanks for the comments.

Also I've noticed my apps across the board have (random and non-random) have bounced back over the last two days with a 58% increase in revenue compared to the previous two days and that the 23rd was a terrible day.

Also, just to be clear, the idea behind this new ad display code was to increase revenue over the long term. We knew that there would be an initial drop since the ads would not be displayed as much, but we thought that by tweaking when the ads are displayed Andromo developers would see increased engagement from their users and less uninstalls because of ad frequency and repetitiveness, which would compensate for the initial decrease in impressions and eventually lead to more impressions, better ratings, etc.

But this might not be for everyone, if you only have one activity or your users (on average) only see one activity then it might not be the best way for you to monetize your app.

My hope (as the person that wrote the algorithm...please hold your tomatoes) is that we will continue to tweak and perfect this code overtime to come up with the most effective ad code for Andromo developers.

@mark: I'm super tired so just a quick note - thanks for sharing, and yes, my apps also had bigger earnings in the last two days, while before that, the earnings dropped a little, but nothing spectacular.

@Markhere are the stats for a very similar app.Same niche, but only online since 1 month and only 4500 active installs.

Jan 16th - Jan 22nd2.924 impressions76 clicksRPM €3.92

Jan 23nd-Jan 29th3.473 impressions113 clicksRPM €3.35

And here is another app with a different niche, online since 9 month, 21.000 active installs

Jan 16th - Jan 22nd19.822 impressions952 clicksRPM €6.57

Jan 23nd-Jan 29th19.705 impressions980 clicksRPM €5.99

So yes, the RPM and the revenue was a bit lower for the second period overall.If I take my whole account (but incl. banner ads) I had a decrease by around 2% for the fillrate, 5% in clicks and about 7% in revenue.

@sylviathewitch Thanks for the stats! Part of what I wanted to show with my example was that even without changing anything I saw a 47% drop in my RPM. So while drops are not good they can happen for a variety of reasons.