Hailing out of Canada, Dinosaurs will Die is one of the new breed of snowboard brands set up by riders who want to control their own destiny. Think Thank regulars Shaun Genovese and Jeff Keenan head up DWD, from being team riders, board shapers and graphic designers, everything DWD is controlled by them. With a small range of boards coming out of one of the best factories in the world DWD’s irreverent approach to snowboarding makes it stand out from the crowd.