Created by Lazar Dzamic, digital planning director at the Kitcatt Nohr Alexander Shaw agency in London, and designed by Vladan Srdic, creative director at Studio360, the underlying message is that the dark side of capitalism leads to misery.

“I was intrigued by the fact that people in liberal capitalist societies tend to feel less happy than in many others with significantly(sometimes shockingly) less wealth. Which made me think of the role of persuasion industries in that phenomenon,” Lazar tells Cool Infographic.