KAPOW

End of year degree show identity and promotional video for The School of Design at The University of Leeds, 2016.

The identity visuals are stills taken from slow-motion footage we shot at the university of neon powder paints hitting our laser-cut letter forms we created for the degree show exhibition. Colour plays a major part in every design practice and this became a dominant theme when creating the show's branding.

The theme of KAPOW plays on the association of impact, as students' make their first mark into the industry through forward-thinking, creative, design solutions. Through movement and colour, KAPOW marks the end of this chapter in our academic life and the start of our dynamic journey ahead.