Japanese hip-hop musician Verbal and graphic artist Yoon established Ambush in 2008. Launched as a jewelry line, the collection expanded in 2015 to include unisex streetwear as a complement to its statement chokers, rings, and cuffs. Ambush, named for the married duo’s desire to surprise, is instantly recognizable by its trademark POW! logo on denim shirts, leather jackets, and provocative T-shirts.