What is Website Usability Testing? What goes into it? How is the best way to approach it? What goals should you set and what can you hope to get out of it? It wasn’t that long ago that only enterprise companies engaged in website usability testing. And for good...

Do either of these two sound familiar? Person A looks you right in the eyes as they warmly greet you and introduce themselves. Your conversation isn’t very long, but they give you their complete attention. You know so because they even asked a few relevant questions....

You’ve heard the stories. Somebody who doesn’t even know what SEO stands for posts a YouTube video goes went viral and racks up 6 million views. It happens—but that’s an infinitesimal exception to the rule. It’s possible, but the odds are against you. Here’s a video...

Heads up! Stuff is going to happen when we migrate your website to the new host and server. Something’s going to happen to the DNS. And whatever that is will also have an impact on MX Records, too. Didn’t Small Business Mavericks say it had to do with propagation?...

You’ve invested in the resources to create content, and it’s working. Sort of…maybe. You’re seeing increased traffic to your website. Organic search rankings are going up. It’s all good. There’s just one hiccup – and it’s a big one. Where are all the sales? Additional...

German knife master Nesmuk produces a carbon steel chef’s knife with a wooden handle made from 5,000-year-old strong bog oak. Price tag: just a bit under $10,000. Would you buy a Jahrhundertmesser (that’s its name) and then toss it into a kitchen drawer? When a tool...