Mutual of Omaha

Mutual of Omaha

In 1950 Mutual Benefit became Mutual of Omaha and introduced a new logo which is the logo we see today of an Indian in full headdress. The logo was created by Floyd Wilson who was the art director for Bozell & Jacobs the ad agency. Mutual of Omaha was the first health insurance and accident company to order computers which they did in 1955 and had them in use by 1957. In 1958 Mutual of Omaha had paid out over $1 billion in benefits which is the most any insurance paid out in the first 50 years of operation.

MOO changed it’s name to be Mutual of Omaha Insurance Company on Feb 10, 1962, formerly being known as Mutual Benefit health and Accident Association. They are also known and branded by their own wildlife show called Mutual of Omaha’s Wild Kingdom, which aired for nine years on network syndication beginning on January 6, 1943 and received four Emmy awards. In 1971 mutual of Omaha’s Wild Kingdom entered it’s 10th season on Mutual of Omaha Syndication Network and also received an Emmy nomination.

From Mutual Of Omaha:

Mutual of Omaha’s commitment to the CI market spans more than a decade. Since 1909, we’ve been helping people plan for the unexpected. Our long history of financial strength and stability position us well for the future. And through our vast portfolio of products and services, including life insurance, disability insurance, Medicare supplements, long-term care, annuities and critical illness, we will continue to serve individuals, families and small businesses just as we have for the past 100+ years.