Using Social Media to Develop and Drive Business

Social media is now an essential part of digital marketing strategy. Over the past decades, digital marketing has changed the way we do business. Social media is now a major driving force behind the new wave of change. Businesses use social media networks to increase inbound traffic and build brand awareness.

You therefore need to understand where your customers "hang out" and be there with them. You need to listen to them and engage with them within the social media networks such as Facebook, Twitter and LinkedIn. You also need to understand that they may be on newer social media networks, including Foursquare, Quora, Google+, Pinterest and others.

This workshop explores how you can succeed on social media networks.

Course content

LinkedIn for business

Facebook marketing

Twitter for business

Online brand reputation

Online marketing

Blogs

Learning outcomes

By the end of the session delegates will:

Review existing social media applications, considering their pros, cons and suitability in terms of own customer reach

Be equipped with knowledge and skills to apply a sales aligned social media implementation plan

Progression routes

This workshop is part of the Management Series. Other workshops include:

Advanced selling skills

Effective preparation and follow up of client meetings

Excellence in customer service

Key account management

Marketing

Maximising fund raising opportunities

Maximising social media impact

Networking successfully

Writing a sales strategy

Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7.

For further information contact the Corporate Engagement Team: 020 8411 5050 or corporate@mdx.ac.uk