There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)