In fashion, it’s usually men who get the short end of the stick – limited styles, stores, and innovations, and especially online. The website featured this week has found its niche market in supplying men a basic clothing necessity: pants.

Founder’s Brian Spaly and Andy Dunn state very clearly what their intentions were when they decided to start BONOBOS, which was an effort to try and fix a simple but far reaching problem:

We started Bonobos to solve a simple problem: men’s pants just don’t fit well. They’re either too tight to be comfortable or too baggy to look good. But by innovating in a few key areas, we’ve developed a fit that actually looks and feels great for a wide variety of men.

With this intention, they’ve launched and expanded the site, making available better fitting shorts, shirts and even suits. They also pride themselves on providing a great brand to their consumer, on top of the added incentive of free shipping both ways and hassle-free returns.

BONOBOS keeps in touch with their customers via Facebook and Twitter, and has been doing a great job at it, with more than 130,000 followers between the two social media platforms. You can also have a look at the BONOBOS blog, which gives us great advice, explanations and style inspiration.