Marketing, advertising & media intelligence

Never has anyone been so enthusiastic over crockery. Jet.com have released a Super bowl ambush campaign, taking the mickey out of the competition in an effort to sell bowls.

In a play on words the American online department created the "Super Bowl" commercial, featuring bowl fanatics with greater enthusiasm than the Big Save Furniture and Briscoes ladies.

For those bowled over by the “super bowls”, they can purchase one from in the dedicated super bowl page. Cereal, serving, pasta, punch, ice cream and pet bowls are just a few bowls on offer are on offer.

Singer Demi Lovato might disagree with the bowl campaign as her allegiance clearly lies with the mug.

Jet.com isn't the first, and it wont be the last time a company to play with the term "Super Bowl". Since the national football league trademarked the term, brands have had to find ways to get around the rules, with Stephen Colbert’s 2014 effort providing a clever tongue-and-cheek solution.

If you're a fan of my Superb Owl coverage, tweet about it with the official hashtag, #SUPERBOWL.

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So they're taking a leaf out of Countdown's book and essentially putting products on price lockdown? Meh. Can't even remember the last time I went into a Warehouse but the latest ads with yellow backgrounds are frankly a very silly ...

I have been enjoying paperboy. At 50 years of age, I am not of the demographic target, but I still have a pulse. The harbour news went from dull to dead boring once the oldtimer who wrote the opinions section ...

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Why we like it: The Warehouse is getting real about life's complications. Waiting for a sale can be frustrating and while retail ads often promote particular discounts, this shows a change in The Warehouse's strategy to offer low process every day. It puts the focus on the customer's needs rather than the products, and in turn, makes the retailer a strong competitor in the market.

Who's it for: Fresh by Work Communication and Eight

Why we like it: Who said toilet paper ads had to be boring? Dancing and toilet paper aren't typically associated but the combination of the two makes for quite an intriguing display. And beyond its promotion of the strength and suitability for sensitive skin, the spot is sure to make the toilet paper brand the one of choice for any toilet paper-themed costume parties.

Who's it for: Fire and Emergency NZ by FCB and Tom Sainsbury

Why we like it: Nothing says check your smoke alarms like a bit of cheeky banter between a barbecue and a smoke alarm. The reminder to check your alarms is not a new one, but getting it across with anthropomorphic household items certainly offers a fresh take on the important message. If this first effort is anything to go by, then Snapchat comedian Tom Sainsbury is set to become a staple in local advertising over the next few months.