Wednesday, July 01, 2015

Velcro was invented by an engineer fascinated at how plant parts got stuck to his clothes and his dog's fur. One side is smooth VELvet, the other has CROtchet hooks - get it?

Dyes: the colour in the world's products

The idea for Post-It's came to a scientist in church - on the one hand his page-markers kept falling out of his hymn book, on the other hand there was an adhesive that was too weak to use as a reliable glue, he put them together and made a great success!

...Scatter The Place...it is not by force to have a national oil company...Since 1977 when it was established, the company has
been a constant source of pain for the country. My preference is for NNPC to be completely dismantled...And
now is the best time to deal it a decisive blow from which it will never
recover. More in This Yam, This Goat, This Country: Pwc On NNPC – Part 2

Thursday, June 11, 2015

"If you take a step back you will see that the ethos of marketing has
changed over the past 50 or so years. It used to be the driver of a
three-step process of

1. understanding what customers want,

2.
organising to give it to them profitably

and 3. telling them all about
it.

Today, this has been changed so that marketing is now the driver of a
much more instrumental three-step process of
1. create more stuff that
we already make or that competitors make,
2. tell customers about it
over and over again,
and 3. manage away the customer queries, complaints
and returns as cheaply as possible.

This is a fundamentally flawed
approach to marketing
...and a manipulative, Machiavellian approach to
marketing has become the norm....Bain & Co
reported a huge ‘Service Delivery Gap’ where, although 80% of executives
think their companies deliver a superior experience for customers, only
8% of those customers agree with them."