BOSTON--(BUSINESS WIRE)--US consumers are more likely to buy an iPhone during the next twelve
months than any other of 22 key consumer electronics products, according
to the latest ConsumerMetrix survey from Strategy
Analytics. 23.5 percent of 2285 US consumers say they are
somewhat or very likely to buy an iPhone. The next most popular products
are the Android smartphone (21.6 percent), the portable PC (17.4
percent) and the iPad (15.3 percent). Smart TVs feature next on the
list, followed by digital cameras, blu-ray disc players and desktop PCs.
Products which appear towards the bottom of the wish list include Apple
TV, internet radios and multi-room music systems.

“Americans show no signs of falling out of love with the iPhone,” says
Jia Wu, Director, Connected
Home Devices. “But interest in Android smartphones as well as other
personal computing devices remains strong, highlighting the leading role
of these smart technologies in today’s technology lifestyles.”

The study also identified changes in buying intentions over the past six
months. There has been a strong increase in interest in mobile phones in
general, and intention to buy TVs has also risen strongly. Interest in
buying blu-ray disc players, however, has fallen, and there has also
been a notable decline in intention to buy portable PCs and portable Mac
computers.

Editor’s Note: Strategy
Analytics conducted an online survey, the ConsumerMetrix
Survey fielded in October 2012. The sample consisted of n=4268 in
Europe ages 15-74. Strategy Analytics weighted the data by country, age,
gender and internet use to represent the US and European populations of
internet users, respectively.