So far, Proops is the only party to the scandal to bow to the Serbian campaign, tweeting: "Dear Serbs, they were jokes. Please accept my apology. I am well and truly sorry. Hvala (Thank you)."

NBC Universal and E! have so far stayed mum, and Handler -- who, the Internet informs, owes Angelina Jolie an apology as well -- remains unrepentant.

Still, Serbia, regardless of whether it ever receives an apology, has scored a victory of sorts, making headlines for the better part of a week. As Aristotle might have said, there's no such thing as bad publicity. FULL STORY

28.Jun organized the media campaign to bring attention to Chelsea Handler's xenophobic comments about Serbia. We were very successful in our quest which received mainstream media attention in both the US and Serbia. Below are a few of the more prominent media outlets that picked up the story: