• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

•NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

June 1, 2016: Stephen Curry, LeBron James and Kevin Durant may be on top of the pack when it comes to NBA players, but State Farm, Anheuser-Busch, adidas and Gatorade know something about being on top of the NBA sponsorship pack.

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties report a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

The NHL is projected to hit $477 million in sponsorship spending in 2015-16.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per IEG.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on soccer will hit a record $60.2 billion this year.

NBA plans to add a new revenue source in 2017-18 season with jersey-front sponsor patches. NBA commissioner Adam Silver said the move would generate approximately $100 million in revenue for the league.

That season, Nike takes over from adidas as the league's official on-court apparel provider.

Ad spend to support NBA programming also increased this season, up 12% from $390.2 million to $436.7 million through the Conference Finals, according to iSpot.tv, Bellevue, Wash., which measures and tracks media buys and viewer response.

The Top Five national TV advertisers during NBA programming were Kia ($14.3 million), Samsung ($14 million), Taco Bell ($11.6 million), State Farm ($10.6 million) and American Express ($9.7 million), per iSpot.tv.

State Farm this season introduced its "Meet the Hoopers" multi-media campaign, which stars Chris Paul (Dad), his teammate on the Los Angeles Clippers DeAndre Jordan (Mom), Kevin Love (son) of the Cleveland Cavaliers, Kevin Garnett (Grampa) from the Minnesota Timberwolves and Damian Lillard (baby) of the Portland Trail Blazers.

Anheuser-Busch is also second among NFL and NHL's most active sponsors.

This past season, Anheuser-Busch signed a four-year extension marketing partnership with the NBA. Under terms of the deal, Anheuser-Busch remains the "official beer partner" for the NBA, WNBA and NBA Development League.

As part of the new agreement, Anheuser-Busch expanded its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.