There are analyzed the works of the Russian and
foreign scientists regarding the research issue of
communicative initiative as an interparadigm notion.
There is determined the circle of problematic issues
that require linguistic analysis for clarifying the status
characteristics of the initiative in communication.

Prosodic and syntactic means
of emotive disseminations into business
communication

There are covered the peculiarities of business
communication at the modern stage of its development.
There is researched the emotive dissemination
into the rational base of business communication.
There are given the prosodic and syntactic means of
emotive disseminations into oral and written business
communication in the Russian and English languages.

There are described the peculiarities of the processes
of occasional phraseology and neologisms; revealed
the criteria of language level choice for the unit; found
out the activity level of transformation processes of
phraseological units in such unrelated languages as
Russian, English, Turkish, French.

There are considered the issues of early bilingualism, in
particular the prosody of speech of Russian and German
speaking children, characterized by the importation
of the intonation parameters from the Russian and
German languages. There is substantiated that in the
conditions of interference (bilingualism) the norms of
the languages are diluted, and the intonation formation
is indefinite.

Functions and semantics of parcelled
construction in the language of
advertisement

There are considered the main functions of parcelling
in the language of advertisement, as well as the
influence of different structures on the semantics of
parcelled advertising texts. The main conclusion is
that the pragmatic orientation of parceling at the
spoken language helps to realize the main function
of any advertising text

There is regarded the mythological concept as the type
of linguistic cultural concept, which is characterized
by the three-part structure with a well-developed
figurative one, and the necessary value component

There are characterized the phraseological means of
verbalization of foreign culture concepts in the Russian
language; there is defined the foreign culture concept,
described the informational and interpretational
structural parts of the mentioned concepts, and stated
the level of objectification.

Verbalization peculiarities of the figurative
component of the concept city

There is considered the figurative component of the
concept closely connected with the issue of perception.
The images that are sorted out in the process of
figurative component modeling are classified by the
perception types. There is proved that the verbalization
means of the figurative component of the concept city
have their own specificity depending on the source of
the material.

Dramaturgic text and dramaturgic
discourse: considering the correlation of
the notions

There are considered the issues connected with the
research of different aspects of the dramaturgic
discourse. There is revealed its ethnocultural
significance conditioned by the characteristic examples
of cultural and social conventions and stereotypes that
determine peoples speech behavior. There is made
the attempt to differentiate the notions discourse
and text in correlation with the terms dramatic,
dramaturgic and theatrical

There are described the fiction functions typical for the
interiorized discourse, i.e. the ones that are directed at
the message of the work of fiction: symbolic function,
function of images psychologizing, removal of the
author out of the narration, detailed description and
simultaneous integrity of the image, intimating and
individualization of the narration, as well as the
function of convergence of the form and the content.

Fragment of a modern womans speech
portrait (by the material of the qualitative
and quantitative analysis of constructions
complicating simple sentences structure)

With the use of mathematical statistics methods, there is
made the attempt to approach the fragment of collective
speech portrait of a modern woman at the level of
syntactic constructions complicating simple sentences
structure

Representation ways of the images
of happiness: their structures and
properties (by the example of the poetic
images of happiness of the XVIII

There are analyzed the peculiarities of representation
ways of the image of happiness in the poetic discourse.
There are defined the types of cognitive correlation of
the images, main cognitive signs peculiar to each of
them, expressed the representation specificity of the
images of happiness in the poetic texts.

Up and down as principal images
of geographic space (in geographic
vocabulary of Don dialects)

There is considered the role of local geographic terms
in forming the language world picture. There is proved
that the images of the highest and the lowest points
of landscape and their nominations form the basis of
dialect speakers world view, and particular features
of natural environment promote the development of
more detailed meanings in general geographic terms
and the transformation of commonly used non-term
nominations into geographic appellatives.

There are regarded the peculiarities of lexical
representation of relational meanings in regional
toponymy. Gender, national, social, religious relational
meanings are considered relevant. There is developed
the system of semantic fields characterizing the views
on the correlation between a person and the world
around; found out the main regional peculiarities of
world perception reflection and self-identification in the
world within the anthropocentric approach.

Actualization of the communicative
strategy of a politicians positive image
creation in political memoirs (based on
the memoirs by B. Clinton
and B. Obama)

There are characterized the language means of
realization of communicative strategy of politicians
positive image creation in the memoirs by B. Clinton
and B. Obama. In particular, there are analyzed such
tactics of the given strategy actualization as the positive
self-presentation, intimization, integration, identity of
the addresser to the addressee, self-justification and
appeal to the authority.

Concepts love, freedom, honour/
dignity in the creative work by R. Burns

There is described the metaphor as the realization means
of the concepts love, freedom, honour/dignity
on the basis of the material of the most famous poems
by R. Burns. There is suggested the interpretation of the
most important fragments of these works showing the
figurative and value components of the given concepts.

There are considered some traditionally sorted types
of fiction in philology; suggested the original typology
of fiction represented in the texts of literary fairy tales;
described the specificity of fiction effect achieved as a
result of authors use of multilayer fiction.

Image of investigator as a new type of
detective in the novel by F.M. Dostoevsky
Crime and Punishment

There are revealed the innovating peculiarities in
the plot structure on the basis of the detective in the
novel by F.M. Dostoevsky Crime and Punishment.
The main attention is concentrated upon the image of
the investigator as a new type of detective, exceeding
the usual scheme of a detective novel.

Orthodox metaphysics in the poetry
by A.K. Tolstoy: sea code as an artistic
phenomenon

There is described the sea code of the non-sea
message in the religious and philosophic poetry by
A.K. Tolstoy. Inner world of a person is revealed
through psychological and religious and philosophic
parallels with the image of the sea element. Metaphors
of the sea elements connect the contemplative and the
metaphysical origins in the poetic reflection of A.K.
Tolstoy

Don stories by I. Sazanov in the journal
context of the Russian Richness

There is revealed the specific character of the Cossack
issue coverage in the journal Russian Richness at
the beginning of the XX century: mobilization, punitive
squads in the image of Kryukov, Dubovsky and other
authors. In the context of journal traditions there is
given the analysis of the Don stories by I. Sazanov.

Issue of realization of gender stereotypes
in works of fiction by women authors at
the end of the XX

There is considered the realization of gender stereotypes
in womens prose. There is substantiated that womenwriters
are creators and interpreters of gender-role
stereotypes. These gender-role stereotypes influence
readers subconsciousness.

Story of archpriest Nikolay Agafonov
Hermit Against the Will in the context
of modern Orthodox fiction literature

There are investigated the issues and poetics of the
work by a modern writer archpriest Nikolay Agafonov
Hermit Against the Will considered in the context
of the modern Orthodox prose. The main theme of
the phenomenon is the issue of spiritual evolution of
a person revealed in the light of a number of models:
disbelief

Peculiarities of adults and children
worlds conflicts in the trilogy novel
by V.P. Krapivin Dovecote
at the Yellow Glade

There are considered the rational and emotional
aspects of the interpersonal conflict between a teenager
and adult world in the works by V.P. Krapivin. The
analysis of the conflict helps not only to understand the
motives of this confrontation, but also to find out the
aspects of the initiation, finding moral guidelines by the
main characters.

The discrepancy of a tram image embodying the faith
in progress but causing the fear to be defeated by a
soulless machine is regarded in the childrens poems by
such poets as O. Mandelshtam, S. Marshak, I. Irtenyev,
M. Yasnov, M. Boroditskaya.

There is made the attempt to analyze the space model
of the Russian literature in the aspect of traditions
by the example of the poems by Elena Schwarz. The
interpretation of Petersburgs myth in the modern postmodernist
poetry and the biographical myth by N.V.
Gogol are considered the most thoroughly.

Oxford dictionary of quotations as
the quintessence of the national poetry
of Great Britain

Study of the Oxford quotation dictionaries published at
different periods makes it possible to find out the place
of poetry in the British culture at different periods, as
well as allows sorting out the number of poetic works
forming the vertical context of the English language
discourse.

Key words: background knowledge; national poetry of Great Britain; quotations

There is described the development and the varieties,
found out the constituent signs of the Chinese comic
genre xiangsheng. There are analyzed the main
mechanisms of comic effect creating in the researched
genre: ridiculing the dialect differences, hieroglyphic
humour, tone play, allusion use.