Uniqlo case 2015

How the vocabulary of strategy informs strategic planning? Ltd as a casual wear manufacturer and retailer.

As a commemoration, it presented the museum activities of the past ten years in the Special Exhibition Gallery room, which was superimposed with a large installation "Forest of Numbers" - the symbolization of the next 10 years to come. The installation "Forest of Numbers" visualized the decade of the future from tocreated a sense of stillness across the large exhibition space.

More than 60, pieces of suspended numeral figures from 0 to 9 were regularly aligned in three dimensional grids. A section was removed, created a path that cut through the installation, invited visitors to wonder inside the colorful forest filled with numbers.

The installation was composed of 10 layers which is the representation of 10 years time. Each layer employed 4 digits to express the relevant year such as 2, 0, 1, and 7 forwhich were randomly positioned on the grids.

Inside the colorful forest, two girls and one cat were lost inside, added playfulness to the installation. In concert with the installation, the compilation of exhibition posters from the last ten years filled the wall on the right, and the opposite wall across the room simply expressed the next ten years with white numbers.

Because photography was exceptionally allowed, the installation has spread through various social networks, increasing number of visitors.

This installation was created with the cooperation of volunteers, excited the attention of over 20, visitors in 10 days. In order to convey the technology of NSK simply and beautifully, Emmanuelle presented a magnificent installation with the theme of "color mixing" to show the movement of colors using bearings.

Along the form of the spiral slope symbolizes the Spiral Garden, the flower motifs in shades of colors has saturated the space of about 6 m in height. In the middle of the installation, circular empty space allows visitors to be surrounded by colors and immerse themselves in the colorful world.

The installation consists of flower motifs aligned in regular three dimensional grids. The flower motifs are attached to the vertical axes, which rotate by the NSK bearings and the windmills installed at the top that receive wind from the circulators run randomly by programming.

The petals of flower motifs are composed of several colors, that produce new colors as they turn. From the slope, the layer of colors gradually changes, to let visitors to enjoy the installation with various gazes. The same flower motifs spread like a garden as a scenographic element of the venue, to accentuate the sense of unity throughout the whole exhibition.

By using bearings also for the axes of the flowers, visitors can extend their hands and turn the stalk to feel the spinning of the bearings through color mixing.

Each one is a small and simple movement. When condensing the simple movements in a single space and overlap with colors, it becomes a mind-blowing installation that releases large energy.Uniqlo Case Study How does it utilise its retail mix to deliver competitive advantage?

Uniqlo Co. Ltd. (株式会社ユニクロ, Kabushiki-gaisha Yunikuro) (US: / ˈ juː n i k l oʊ / YOO-nee-kloh; Japanese: [jɯɲikɯɾo]) is a Japanese casual wear designer, manufacturer and retailer. The company has been a wholly owned subsidiary of Fast Retailing Co., Ltd. . Mar 13, · Agile management is usually associated with software development, but it is having equally transformational effect on the US fashion industry under the label, “fast fashion.”.