At Deardorff Communications, we laugh at limited thinking. We believe there's always more to learn, more to see, and a fresh approach to serving our clients. When other agencies say, “It can't be done,” we say, “How soon would you like it?”

We Get Relationships.

At Deardorff Communications, we know that relationships are key to any business. Understanding what our clients need and finding innovative answers to any problem-this is what drives us. We create cutting-edge marketing tools that reach the hearts and minds of the target audience across all media.

OUR CLIENTS

The better we know our clients, the better we can serve them. We make it our business to build relationships from the very first meeting. To us, this isn't just a client list, but a testament to the friendships we've grown.

Case Studies

At Deardorff we deliver solutions that are informed by years of work with corporate, educational, and cultural clients. We use research, strategy and problem solving to take your ideas and work with you to make them even better. Here's a small sampling of some of the projects we've worked on:

PreviousNext

Sprint Promotion Platform

Thanks to our years of partnership with Sprint and our deep understanding of the company's needs, DC developed the Sprint Promotion Platform, a nimble and cost-effective tool for launching offer sites.
Designed to maximize ROI and help the marketing team meet its goals, the Sprint Promotion Platform creates seamless, easy-to-use customer registration sites that also reduce escalation costs.

Thanks to our years of partnership with Sprint and our deep understanding of the company's needs, DC developed the Sprint Promotion Platform, a nimble and cost-effective tool for launching offer sites.
Designed to maximize ROI and help the marketing team meet its goals, the Sprint Promotion Platform creates seamless, easy-to-use customer registration sites that also reduce escalation costs.

By unleashing the functionality of database-driven marketing, we provided a new level of rigorous tracking to show which campaigns were working. This functionality paired with the platform's hard-hitting reporting made the tool an instant success. The initial goal to host half a dozen promotions was quickly scrapped, with more than 1,000 customer registration sites launched by the end of the Promotion Platform's first year!

NBA Unlimited Basketball Fan Fest

The goal: to increase fan awareness of Sprint's role as the Official Wireless Partner of the NBA and to boost enrollment in the NBA Inside Shot email list. DC partnered with sports and entertainment gurus Octagon to launch the NBA Unlimited Basketball Fan Fest Sweepstakes, specifically targeting the Boston Celtics, the Los Angeles Clippers, and the Orlando Magic.

Sweepstakes winners were invited to participate in fan appreciation days held in team training centers or sports arenas. DC created and maintained user-friendly sweepstakes entry sites for each team, along with customized communication plans and dynamic social media integration.
The results were impressive: almost 5,000 sweepstakes entries and 600 lucky winners living out their NBA hoop dreams for a day.

Nextel Churn Program

Deardorff Communications developed and managed Nextel's highly successful churn reduction campaign, a program that gave employees the right incentives, training, and resources to reduce customer turnover.

Over the three years that we managed the quarterly campaign, Nextel's customer defection rate fell to the lowest in the wireless industry. Participation in the program typically ran at around 98 percent.

Because of our hands-on management of the project, Deardorff Communications enjoyed a close and personal working relationship with Nextel employees, which enabled us to provide valuable insights into the pulse of the organization.

Sprint Service and Repair

Deardorff Communications implemented and managed a comprehensive employee and customer communication program for Sprint's Service and Repair division.

The project started by creating an identity for the employee program, which included direct mail pieces, newsletters, a website, customer feedback programs, a Mystery Shopping program, and employee training videos. The program eventually impacted 2000 locations, reaching over 6000 employees. Over the years that the program was in place, employee satisfaction increased from 69% to 82% and customer satisfaction rose from 75% to 81%.

Given Imaging

Deardorff Communications created an enhanced brand identity for Given Imaging, a leader in the field of capsule endoscopy, gastrointestinal imaging and supporting platforms.

Assurant Solutions

Assurant Solutions tapped Deardorff Communications for the creation of compelling and buzz-worthy conference collateral. We decided to start the conversation with customers before the event, putting together a pre-conference email blast and online survey calculated to boost brand awareness.

At the event, Assurant offered a custom-designed bi-fold brochure and key chain, a huge hit with the audience. Afterward, prospects received follow-up emails and links to a YouTube video.

The result: a stellar 30% open rate with clients.

XM Radio

How do you convert trial users to dedicated customers? That was the challenge XM Radio presented to Deardorff Communications as part its overarching effort to understand buyer preferences and behaviors.

The campaign focused on customers who had recently purchased a GM automobile and were enjoying a 90-day trail of XM Radio. Deardorff Communications quickly launched a save campaign involving 100 care reps in a dedicated call center, personalized newsletters, posters, and an XM Radio branded site. In addition, we designed print, web and reward programs to inspire employees in their efforts to attract more subscribers.

We’re not just marketing people:

We’re problem solvers.

Our Culture

Our team brings a wide variety of backgrounds to the table including traditional business, strategic planning, advertising, sales, design, and interactive marketing. We offer a unique, holistic approach to integrated solutions with many moving parts. We understand the important relationships between strategic thinking, great design and tactical executions across a variety of internal and external audiences.

At Deardorff Communications, we believe that being the right agency for the job means partnering with a select group of clients to create productive relationships. Our clients have included both local and global companies: industry leaders, cutting-edge tech firms, medical experts, insurance companies, even artists and designers. Our business partners help us learn-and we're always looking for new relationships.

Our Mission

At Deardorff Communications, our mission is to drive higher marketing ROI for our clients by creating solutions that are innovative, insightful and unforgettable.