Data is a daily reality for school systems. Between standardized tests and tools from companies that offer data warehousing services, educators and district superintendents alike are up to their eyeballs in facts and figures about student performance that they can use as the basis for curricular decisions. Still, there is more to assessment than student performance. A growing number of K-12 school districts across the country have turned to traditional technologies to collect new information about non-academic indicators, such as employee retention, transportation efficiency, or how many students purchase lunch when the cafeteria offers hot dogs. This article reports how a growing number of school districts are turning to companies that offer data warehousing applications for their data management requirements. This article also illustrates how data--both the academic and non-academic types--can help school districts in its decision-making efforts.