Blekko Boasts Faster Index While Still Catering To SEOs

Blekko announced an update to their index where they are aiming at not necessarily massively increasing the size of their index but rather increasing the speed in how they update the index they already have. They want a fresher and almost real-time index, very much like Google has.

The way Blekko pitched it was as an SEO tool. The title of their blog post was "Blekko Upgrades SEO Data." I mean, they are a search engine that people should use to search. But I guess this means that most of their users are SEOs using their SEO tools.

Since day one, when they launched, they tried to entice SEOs with their SEO tools. I believe it is also a strategy Bing is using on a limited basis. Does it work? I don't know.