The Smart Mammal

Every so often, something that is so familiar that you don’t even think about it jumps out at you. Like our logo – I see that numerous times nearly every day. But for some reason it really grabbed my attention today. A marketing person who specialized in manufacturing toured our plant years ago, and he said there was a difference between us and all the other job shops he’d seen. He came up with the logo. It grows out of the saying, “There’s a lot of fish in the sea,” such as job shops and cookie cutter companies that all do the same thing. But Nordex is different. We are the smart mammal, the dolphin — “with a higher level of intelligence.” We are not just another fish in the ocean; we are solution providers.