Agile Tourism and hospitality offers dynamic products and services by using a wide range of technology enabled solutions to empower interactivity, support cocreation, deliver memorable experiences and strengthen competitiveness. Increasingly Social Media, Context Based, Mobile Marketing (SoCoMo) marketing, which brings together Social Media, Location and Context Based Marketing and Mobile platforms. The application will be critical for the competitiveness of hospitality and tourism.

Augmented and virtual reality and gaming are also providing us with great new tools for interpretation, marketing, engagement and interaction between hospitality and tourism service providers and travellers before visiting, at the hotel and destination and after the trip. The competitiveness of hotels, tourism organisations and destinations in the future will depend on their ability to manage eTourism in a strategic and operational way, to generate technology empowered constant innovation to manage consumer experiences, local assets and resources, profitably and sustainably.

Delivered by

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. His latest assignment with Government and Public Sector organisations was to develop an eTourism Strategy for the Egyptian Tourism Authority and the Ministry of Tourism in Egypt as part of the Austrian Twinning project, whilst he recently completed a project on the development of Hotel School for the Government of Andorra. He has also been advising private sector organisations such as TUI, Pestana, Opodo.co and, YouTravel.com, on the strategic aspects of their business.

Contact us

For further information, advice or queries, please contact: Christian Lemmer (Monday to Friday on 01202 965227) or Claire Main (Monday to Wednesday on 01202 961481).

Date

Tuesday, 09 May 201709:30 to 12:30

Location

Talbot CampusBH12 5BB
Poole

United Kingdom

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Cost

Book a half day course for £70

View all our short courses for tourism and hospitality professionals here.

If you book 2 short courses on the same day, the cost will be £130 or book 6 short courses over 3 days (9th-11th or 16th-18th), the cost is £300.