Multi-Adapter Plugs and Multi-Adapter Lives Don’t Work

On a recent trip to London, I was reminded of one thing: Electrical multi-plugs don’t work. You know the kind: the all-in-one plugs that have all the electrical adapters from countries around the world. One big block, and different plugs spring out for different countries. Like most things, they work in the store, but in the field, they break down pretty easily. That’s a lesson in most “multi” things: With products and with life, the more you try to do, the less you’re able to do well. (Not to mention break down quickly.)

How about your life? Are you the classic “jack of all trades and master of none?” Are you “pretty good” at a lot of things, but not extraordinary at one big thing? In today’s hyper-competitive, distracted, and disrupted world, you’ll never get noticed by being average at a lot of things. A multi-plug life doesn’t cut it anymore.

If you want your skill, talent, message, or life noticed. If you want to get on the radar so you can get your movie, book, business idea, nonprofit, or project funded, then you need to break through the clutter and connect.