These Salt & Fresh Ground Pepper Krinkle Cut(TM) chips have bold flavor and hearty crunch. They taste so great because they're made from all natural, real food ingredients and the finest potatoes, natural oils and craft cooking methods. And they're backed by a commitment to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand(R) Potato Chips: simply great tasting, all natural potato chips made by a company that cares.