October 19, 2006

This is the 7th and
next to last article on our 8 part series on the 7 deadly sins: Vanity, Anger,
Envy, Lust, Greed, Sloth & Gluttony and how these could be applied to
marketing? In fact learning how these sins can negatively affect your marketing
can be a great help.

We’ve also come up with an 8th
sin, that is, in our belief, as big a sin as the other 7. We’re saving this one
for last. Over the last few weeks we’ve covered the deadly sins and how they
can kill your marketing and your company. Please visit www.MarketingExpertsNews.com
where you will find the complete Seven Deadly Marketing Sins series. And now,
on to Lust, marketing sin number seven.

Lust. One of the most popular
sins of all time. So how does the sin of lust exhibit itself in marketing?
Well, you see it all the time.

Lust, by definition, is an
overwhelming desire or craving (Dictionary.com). For the purpose of our 7
Deadly Marketing Sins, lust in marketing is desperately wanting what another
company has. We see this very often in marketing where one company introduces a
product or service and their competitors immediately follow with their own
versions.

Don’t confuse this with our
interpretation of gluttony in marketing because it is in fact different. With
gluttony in marketing you have an insatiable “expansion” with no control and
wild abandon. With lust in marketing you have an overwhelming need to have what
your competition has.

The deluge of copy cat television
shows; every beverage maker’s diet, sugar free, zero calorie soda; everyone’s
low carb food line; the glut of energy drinks; all of these are examples of
lust in marketing. They want the sales, attention and market share that they
believe their competitors will be getting. This is mostly because they feel
that if they don’t their stockholders will blame them for not grabbing market
share and leaving it for their competitors. But it can often lead to more
losses than sales.

So what are the remedies for the
sin of lust in marketing? Creativity, confidence and knowing your market well.

If you’re creative and you know
what your market wants, you’ll come up with the great ideas before your
competition and you will be the one others scramble to catch up with. Knowing
your market well will also give you confidence to create and confidence that
your ideas will succeed so you can lead rather than follow.

October 18, 2006

All-Electronic Measurement Service From New Nielsen Division
NEW YORK, Oct. 18 /PRNewswire/ -- Drawing on its extensive resources in
media audience measurement, Nielsen Media Research today announced that it is
launching GamePlay Metrics, a new rating service for video games. The
all-electronic ratings service will establish new metrics for the buying and
selling of advertising in video games, while also tracking the activities of
gamers across other media platforms, such as TV and the Internet. - Read More

October 05, 2006

Joey Gilbert, star of The Contender's first season has launched a new social networking site similar to MySpace but focused on boxers and boxing fans. The site FightClubOnline (www.FightClubOnline.com) unites boxing fans with professional and amateur boxers in a MySpace like forum.

Gilbert's press release annoucing the launch of the new site states, "

One
of the primary features of Fight Club Online, a social network similar to
MySpace, is the use of wireless video technologies that provide unprecedented
access to the everyday world of boxing. Fight Club Online allows digital
footage of actual training and sparring sessions to be uploaded. It allows
fight fans to directly interact with the boxers who are involved in the
network, place their own polls, establish opinion forums, and even write and
maintain their own boxing industry blogs."