Tag: #paidsearch

In conjunction with in-market audiences for search which was released by Google & Bing late last year, Google has now enabled us with demographic data beyond basic age, gender & parental status. These new targeting capabilities are important for marketers to help them better optimize their campaigns. Find out how.

With so many lead generation strategies to employ, and so many different digital marketing campaigns to manage, how does a paid search manager stay on top of it all? Here are some industry tools to help you work smarter, not harder!

Google recently announced its new feature “Parallel Tracking”, which allows customers who click on your ads to be sent directly to your optimized landing page; the click tracker, URL tracking, and URL redirects, all happen in the background, providing an enhanced user experience. Learn more here.

Google’s AdWords is still the preeminent online advertising service, but that hasn’t stopped pay-per-click challengers like Microsoft from making moves. Learn about their recent announcement and how they plan on leveraging Bing, LinkedIn, and Microsoft Graph API.

A top hotel chain had just launched a rebranded website and wanted to drive new, quality traffic. They planned a national print media buy and TV campaign in target markets, and needed help with Paid Search, Display, and Social efforts to expand their reach. That’s where Elite SEM came in.

It’s not just about keywords anymore. Targeting across devices means knowing the intent of your visitors, and creating a campaign structure to match their intent. And add on top of that “people” targeting such as using demographics, as well as Voice Search, there are a lot of layers to consider.