Since the 1970's, True World Foods has grown into one of the largest wholesalers of fish from Japan, with a robust global distribution network held to the highest safety standards. Today, the company is synonymous with the finest quality fish from around the world, and is preferred by Michelin starred sushi chefs and fish-centric chefs alike.

Nobi first worked with True World Foods to help revamp their physical brochure, creating new copy to reflect the company's success and to appropriately brand it for the coming years. After the success of this project, the partnership expanded to other creative work, including photography for the company's annual calendar for clients.

At the top of 2018, Nobi was asked to direct and shoot a short film for the company - a record of the final days of Tsukiji Market (which closed and relocated to the Toyosu neighborhood in October 2018). Appropriately titled 'Tsukiji Morning', the full film is still in production but the footage is being used for various marketing purposes.