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TRENDING: #brandedcurrency

2018 Prepaid Consumer Insights Study

Scroll down toexplore the report

Respondents

18+ years old

October

Our 2018 Consumer Insights Study takes a look at trends in branded currency and how you might leverage them this year. We've also added a new demographic, Linksters, to the mix:

Linksters

Age 18-23

Socializers

Age 24-37

MTV® Generation

Age 38-53

Maturists

Age 54+

What

#physicalFTW

The average number of physical gift cards received has increased YOY, again. And those surveyed still prefer to give and receive physical gift cards over digital ones.

Receivers by age - 2018

Physical Only

E-Card Only

Both

Linksters

Age 18-23

29%

17%

13%

Socializers

Age 24-37

23%

10%

32%

MTV Generation

Age 38-53

27%

15%

31%

Maturists

Age 54+

39%

13%

32%

Purchasers by age - 2018

Physical Only

E-Card Only

Both

Linksters

Age 18-23

55%

15%

13%

Socializers

Age 24-37

39%

14%

32%

MTV Generation

Age 38-53

13%

09%

33%

Maturists

Age 54+

40%

09%

28%

Consumers surveyed prefer physical branded currency because it’s more personal and easier to use.They also prefer digital branded currency because it can be sent instantly and purchasing is more convenient.