The ever increasing global food demands and environmental issues have plagued the countries across the globe; there are growing concerns to tackle both the issues, simultaneously. In this challenging situation, precision farming presents a way ahead by offering increasing yields, and at the same time, reducing the wastage and environmental degradation. Precision farming is a technology based in field management system that optimizes the overall farming practices and input resources. The major drivers for the global Precision Farming Market are profitability & enhancement in the yields, government assistance, energy & cost saving, and the growing agro industry. The restraints for the growth of this market are high initial investments, and lack of technical know-how. The UAV (Unmanned Aerial Vehicle) and penetration by broadband and mobile technologies are the key opportunities in the Precision Farming Market.

The global Precision Farming Market covers the entire industry on the basis of technology, hardware & software component, application, and geography. The technology section covers different GPS and variable rate technologies, along with their current and future estimations. Of all the major technologies, variable rate technology is expected to register higher adoption rates for mass markets. The application section covers yield monitoring, variable rate application, field mapping, soil monitoring, crop scouting, and others. The applications such as variable rate applications and yield monitoring are expected to be the major revenue generators for the Global precision farming market. The geographical analysis covers Americas, Europe, APAC and ROW regions.

The major companies involved in the global precision farming industry are Deere & Company (U.S.), Trimble Navigation Ltd. (U.S.), Raven Industries (U.S.), Precision Planting Inc. (U.S.), and AgJunction Inc. (U.S.), among others. The U.S. will remain the leading market for the Americas precision farming, throughout the forecasted period, due to their high adoption rate, financially strong growers, and continuous development.