A Pokémon Mart (Japanese: フレンドリィショップFriendly Shop), commonly referred to as the Poké Mart, is a convenience store that sells supplies necessary for Pokémon training. A Poké Mart's stock varies with its location, such as Net Balls being available in Blackthorn City and Quick Balls being available in Lavender Town; however, as of Generation IV, only one clerk's varies from town-to-town, while the other remains consistent. Some sell more items than others. Poké Marts also buy many different items in exchange for money. Much of the merchandise sold at such stores is produced by either Silph Co. or the Devon Corporation.

Almost all cities, both major and minor, have Poké Marts, the exception being some which have local medicine shops. Notably, the town players start at in each main game does not have a Poké Mart. Poké Marts do not seem to be as ubiquitous in the anime as they are in the games.

When the Mystery Gift function on a game cartridge is activated, a deliveryman may appear in Poké Marts with gifts for the player. The deliveryman only appears when a Mystery Gift is received by the cartridge. In Pokémon HeartGold and SoulSilver, another deliveryman will give the player a range of items, including Potions and Berries, when the player's savings with their mother have reached certain points.

In Generation IV, there are two vendors in each Poké Mart. One will sell standard items, and the other will sell regional specialties. Unlike in previous games, rather than the items and their quantity varying by location, the merchandise's availability will increase with each Badge obtained. For example, if all Badges are under a player's possession, the same items will be found at each Poké Mart around Sinnoh, Johto and Kanto. In Generation V, the Poké Mart is no longer a separate store, but inside the Pokémon Center to the right of the entrance.

Generation I

The player will come across their first Poké Mart in Viridian City, as they travel across the town. If the player enters the Poké Mart in Viridian City for the first time, the clerk will ask the player to deliver a package to Professor Oak in Pallet Town. The old man to the north of the city will not move until the package is delivered to Professor Oak, and Poké Balls cannot be bought in Viridian City until the player has returned from this errand.

On Route 1, a man who works at the Poké Mart in Viridian City will give out a free sample of Potion to Trainers who chat with him.

A new feature is introduced to Poké Marts in Generation III, the ability to answer surveys inside the Poké Mart. These surveys will allow the activation of Mystery Gift. To activate the Mystery Gift feature in the Generation III games, players need only to walk up to the clipboard found at any Poké Mart and enter a phase. The clerk behind the counter will then inform them that the Mystery Gift feature has been activated, and it will be available on the main menu from that point on.

Generation IV

In Pokémon Diamond, Pearl, and Platinum, the Poké Mart is introduced by the rival after taking their tour of Sandgem Town. The Poké Mart expands its supplies as the player wins Gym Badges. There are two cashiers in this generation; the one on the right sells items that can be found in any town, while the one on the left sells goods unique to that location, such as specialty Poké Balls or mail. Unlike in other regions, Poké Balls are available immediately in Sandgem Town.

Whenever the player receives an item or Pokémon from a Nintendo event, a deliveryman wearing a green uniform will appear next to the counter to give the player the item.

In Pokémon HeartGold and SoulSilver, all Poké Marts are the same as in Generation II. The sales method, however, carries over from Diamond, Pearl, and Platinum. In these games, if the player opted to have their mother save some money, an item will occasionally be delivered by a deliveryman in red.

Stock

The lower cashier will always sell the same items regardless of which Poké Mart the player is in. Instead, the items sold are based on the number of Gym Badges that the player has. These items are consistent between Kanto, Johto and Sinnoh.

Generation V

In Pokémon Black and White, the Poké Mart has been combined with the Pokémon Center. Like Generation IV, there continue to be two salesmen. If the player receives a Mystery Gift, a man in a blue uniform will be in the Pokémon Center to give the gift to the player.

Common items sold at the Poké Mart

Other shops that sell items

Department Stores

Celadon Department Store

A Department Store is the largest shop in a region, selling a variety of different items, including items that are not sold in a regular Poké Mart, such as TMs. Every region has a Department Store in it, usually in the region's largest city. Department Stores have several levels, usually selling a different type of item on each level.

Cianwood City Pharmacy

The Cianwood City Pharmacy is a small pharmacy located in Cianwood City, Johto. It is over 500 years old and it sells a variety of rare goods. The Cianwood City Pharmacy sells remedies exclusive to the town. Jasmine will ask the player to fetch her Ampharos some medicine from there. After giving Jasmine the medicine, players can return to the Pharmacy to find that Potions and Full Heals are in stock.

Mahogany Town shop

Mahogany Town, as a result of its small population, does not have a Poké Mart. Instead, a small convenience store is run which stocks basic supplies for Pokémon Trainers. This shop is secretly a cover for a Team Rocket operation at the Lake of Rage; a secret basement is their base of operations. Once they have been defeated, the shop remains simply a shop.

Mt. Moon Square shop

Two Island Market stall

Two Island, rather than having a Poké Mart, has a market stall that sells special items. Similar to the Poké Marts in Diamond, Pearl, and Platinum, the variety of items increases with each advancement into the story. After beating the Kanto Elite Four, certain items originating in Johto and Hoenn are available. Notably, the stall is mentioned as selling Rage Candy Bars (here spelled Rage Candybar), though they are never in stock in-game.

Celestic Town Shop

In Celestic Town, there is no Poké Mart, so an elderly couple run a shop out of their house. A man standing in the shop gives away three pairs of glasses to the player depending on the time of day. He gives away Choice Specs in the morning, BlackGlasses during the day, and Wise Glasses at night.

Kecleon Shops can also be found in dungeons. The shop is made up of a number of carpeted tiles on the floor in certain dungeons. These tiles have items on them. Invariably, a Kecleon will be standing on one of these tiles. When the player steps on a carpeted tile, the music changes and the player is greeted by the Kecleon. To buy an item, the player must pick it up and talk to the Kecleon to pay for them. To sell items, the player simply places them on empty shop tiles, and then receives the money from the Kecleon. Items available this way are sometimes very rare and almost never available from the Kecleon Shop in Pokémon Square or Treasure Town. If the player picks them up and leaves the carpeted area, Kecleon will warp to the player's side, and demand payment. If the player refuses to pay, or tries to pay with insufficient funds, the Kecleon will label the player as a thief and begin to attack.

In the anime

Poké Marts in the anime work the same as the ones in the games, where Ash and his friends buy items for their Pokémon or sometimes Seals through the Diamond & Pearl series. What is different from the games is that some stores contain phones with which to call people, most commonly Professor Oak. In Best Wishes series, although Poké Marts are now part of the Pokémon Center in the games, it has been shown that Poké Marts still exist externally in the anime.

Trivia

In Generation III, the poster behind the Poké Mart clerk's desk says "It's an advertising poster about all kinds of products."