"We recognse that rejection is a very serious step, in which the desire of publishers to market their games, and that of gamers to buy them, must be balanced against the public interest, including the full range of possible harm risks to vulnerable individuals and to any children who may be wrongly exposed to such games," David Cooke, director of the BBFC told BBC News. "Such balancing judgements are inevitably complex and multi-faceted, and are made only after very careful consideration of the contents of a work."

He also claims the BBFC played the game for 30 hours before coming to this third, and hopefully final, judgment. After our own time with the game we found the title interesting, but ultimately not worth all the craziness it spawned. It's hard to know what changed between the second and third attempts to have the game rated, but Rockstar's persistence finally paid off.

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