Monday, February 1, 2016

Wondering
what to give your loved one for Valentine’s Day? Take a look at the
most popular Valentine’s Day gifts in the U.S., according to a survey
from the National Retail Federation (NRF).

Not surprisingly, romantic standards such as candy and flowers are
still among the most popular Valentine’s gifts given. Flowers are still
number one among men, while women prefer to give greeting cards or candy
to their spouses, friends or family members.
Here are the percentages of what American men and women over age 18 gave in 2014.
Greeting cards

44% men
58% women

Candy
47% men
50% women

Flowers
61% men
15% women

An evening out
39% men
36% women

Jewelry
29% men
9% women

Clothing
14% men
18% women

Gift cards
11% men
17% women

What people are spending
The NRF did a Valentine’s Day Consumer Spending Survey
https://nrf.com/media/press-releases/cupid-shower-americans-jewelry-candy-this-valentines-day
last year, conducted by Prosper Insights and Analytics. According to
the results, the average person celebrating Valentine’s Day planned to
spend $142.31 on candy, flowers, apparel and more, up from $133.91 in
2014, and total spending was expected to reach almost $19 billion.

While most (53.2%) plan to buy candy for the sweet holiday, spending a
total of $1.7 billion, one in five (21.1%) plans to buy jewelry for a
total of $4.8 billion, the highest amount seen since NRF began tracking
spending on Valentine’s gifts in 2010.

Additionally, 37.8 percent will buy flowers, spending a total of $2.1
billion, and more than one-third (35.1%) will spend on plans for a
special night out, including movies and restaurants, totaling $3.6
billion. Celebrants will also spend nearly $2 billion on clothing and
$1.5 billion on the gift that keeps on giving: gift cards.

The survey found nine in 10 (91%) plan to treat their significant
others/spouses to something special for the consumer holiday, with plans
to spend an average of $87.94 on them, up from $78.09 last year.
Additionally, 58.7 percent will spend an average of $26.26 on other
family members and $6.30 on children’s classmates/teachers. A record one
in five (21.2%) say they will include Fluffy and Fido in their
Valentine’s Day gift-giving plans, looking to spend a mere $5.28 on
average – which equates to a whopping $703 million on pint-sized gifts
of all varieties.

Discount (35.2%) and department stores (36.5%) will be among the most
visited locations for those looking for the perfect Valentine’s Day
gift, as will specialty stores (19.4%) and florists (18.7%).

One-quarter
(25.1%) say they will shop online and 13.3 percent will shop at a local
or small business to find something unique for their loved one.

Men will spend nearly double what women plan to spend ($190.53 versus
$96.58 on average, respectively.) Additionally, adults 25 to 34 will
outspend other age groups at an average of $213.04; 35 to 44 year olds
will spend an average of $176.21, and 18 to 24 year olds will spend an
average of $168.95.

Looking for a unique, special gift for your Valentine? Shop Adina’s eBay store
for stunning estate, vintage and antique fine jewelry, available at
true wholesale prices. We have vast selection for women and men, and we
will deliver a buying experience that’s above your expectations.