David started his career in IT as a SysAdmin. Learned how to code in PHP out of boredom, and made some simple internal tools to help him out while managing the company network. Then he became a Blogger, and wrote about mobile technologies before the iPhone existed. He also wrote the CMS for the site itself, when WordPress was barely starting. Then he went working as a web developer for a company that did simple Facebook games. After that, he ported a Windows Mobile app to Android 2.3. Then, he became a Marketing Director for a mobile game company, eventually transitioning to Developer Relations Manager. But while looking for his next opportunity he had a hard time finding the right company, so out of frustration he created Simpe.li