positioning

Pricing is such a key variable in our success formulas. What are we saying about our offer and what are we trying to accomplish for our businesses with our pricing? This HubSpot Agency piece is a bit dated and written with agencies in mind, but it is relevant for all … Read more Re-think Your Pricing?

As a compliment to my last post, Assess for Success – 6 Ways to Evaluate And Improve Your Business: Part 4 Customer Segmentation, below is a link to a HubSpot post “How to Create an Ideal Client Profile.” It is written with ad agencies in mind, but can be adopted for and adapted to any professional … Read more Ideal Clients – More On How to Create an “Ideal” Client Profile

Professional service firms, including creative services such as marketing and design agencies, have their own distinct qualities and characteristics, their own unique business DNA. Developing an effective strategy and position for your professional or creative service firm is a critical first step that underlies successful planning and execution. There’s a ton of material on this … Read more Understanding the Uniqueness of Professional Services Strategy & Positioning