I personally don't use this alone because it will turn your hair lighter. But it works to take out the brassiness and it smells so good. it does dry the hair out but you can always use deep conditioner to avoid that.

This by far is the best blonde shampoo I've ever used! It takes out all the the yellow/brassy blonde and restores my platinum/white blonde. It does not lather well but it does the job. I've used lots of other blonde shampoos and none of them get my blonde looking as great as this one!

This shampoo tones to more of a beige than a bright blonde. I am growing out my platinum color with a sombre and I wanted a product to tone the highlights and my color void ends. This gave a very natural looking beige blonde tone to my dark blonde natural hair but did darken the highlights and ends. If you are looking for natural blonde toning this would be great. This would have been horrible on my bright platinum hair, it would have dulled it beyond repair. It is also very drying, I used a repairing conditioner after.

Love this product! I have wanted a more "whiter, ashier" blonde for years and my hair just seems to pull a more golder more yellow blonde shade.....even with bleach! And trust my my stylist is AMAZING....I'm her anomaly, she has tried everything possible while keeping my hair extremely healthy in the process. I came accross Pravanna and my life changed! After ONE treatment with the shampoo, conditioner and hair mask I had the color I had been wanting for so long! It does add a slight lavender tone to the lightest strands but I love the effect and have gotten many compliments on my hair!

I've been trying to transition my hair from dark brown almost black hair to blonde. I had a lot of orange tones in my hair and my stylist recommended this brand. Now my hair is blonde and even has some white and gray tones and I love it! It makes my hair feel clean healthy and smells nice! Highly recommend!

I have many different shades of blonde in my hair and it keeps the darker blonde from getting brassy but my lighter blonde strands turn slightly silver/lavender. I wash my hair every 3 days and only leave the shampoo on for 2 minutes. It's very strong and it smells really good!