There is a paradigm shift from treating illnesses to maintaining wellness. Jobelyn is a leader in the wellness sector. Take the right antioxidant and live a long and healthy life. This has been confirmed by the Buck Institute, the leading anti-aging institute in the USA. The USDA (United States Department of Agriculture) is recommending that US citizens should consume at least 5 - 7 daily servings of fruits and vegetables to obtain at least 30 -50 units of ORAC antioxidants and maintain wellness. A capsule of Jobelyn contains well in excess of 500 units of ORAC antioxidant that have been proven to be safe and bio-available.
We produce and market a unique food/dietary supplement with the highest ORAC antioxidant capacity. Jobelyn has more proven Oxidative Radical Absorbance Capacity (ORAC) than 13 well-known antioxidant-rich fruits combined! This product has been in use in Africa for centuries to manage diseases like Cancer, Diabetes, Arthritis, Stroke, Hypertension, Anemia, Sickle-Cell Anemia. Our presence in the market for more than 12 years confirmed that Jobelyn is indeed an elixir of Youth.
Jobelyn, an extract from West African Sorghum may provide antioxidant, anti-inflammatory
effects and immune benefits, as well as offer food color and nutrucosmetic potential, according
to new data in peer-reviewed journal publications

Target Markets:

Sales Opportunity Description:

A Herbal Powerful Nutritional Supplement : In Continuous and Widespread Use Since the ancient Egyptians

Jobelyn™s primary active ingredient is a concentrated extract drawn from the leaves of the Sorghum bicolor plant, first cultivated in Egypt in 3000 B.C. and is one of the most important cereal crops grown in the world today. An Antioxidant Goldmine, and much, Much More:
- This once primitive herbal formula, now standardized and marketed under the name Jobelyn, Stimulates the rapid production of red blood cells (hematinic) . It is also a powerful antioxidant.
- Plus, Jobelyn is brimming with proteins, minerals, carbohydrates, vitamins, elements, fatty acids and soluble fiber.
Jobelyn is one of the most powerful antioxidant and nutritional dietary supplements available!
Health Forever Product Inc. , Lagos, Nigeria in the past 15 years developed the popular Sorghum bicolor
dietary supplement branded as Jobelyn from a traditional folk medicine that has been in use for centuries to treat diverse ailments such as anemia, diabetes, arthritis, sickle cell anemia, cardiovascular problems etc.
Scientists from NIS Labs (USA) Dover Sciences (USA), and Health Forever Product Inc. Nigeria reported that the unique properties of the west African SBLS go beyond a simple content of antioxidant polyphenols and water-soluble proinflammatory glucans. The complexity is illustrated by the presence of antioxidants and antiinflammatory compounds in both the aqueous and ethanol-based extracts, as well as the presence of immune modulating compounds with selectively different biological effects in the aqueous versus ethanol-based extracts.
Health Forever Product , COO, Ademola Okubena, in an interview said that the ingredient is positioned for the antioxidant market having the confirmation through peer-review publication that it is almost 4 times more powerful than the current American champion, i.e. Acai berry and it also has strong anti-inflammatory and immune boosting support. He went further to emphasize that the ingredient is sourced in Nigeria from the company’s plantation. “Nigeria is a major sorghum producing country in the world, with a capacity to produce sufficient sorghum sheaths to meet world demand”, he added.
According to Okubena, Jobelyn is the most popular dietary supplement in the Nigerian market for over a decade and it is being prescribed by orthodox medical practitioners for anemia and sickle cell anemia, stroke, hypertension and arthritis. “The lack of awareness about the potential of Sorghum particularly in the American market, where it is only being used for animal nutrition, contributed to the slow growth on the internet market and with adequate scientific backing and orientation, the awareness should launch the product significantly in the immediate future”
According to the data published in the Journal of Food Science in 2012, the researchers from the Soil and Crop Science Department at Texas A&M University indicated that the ingredient contains high levels of the polyphenol antioxidant, 3-deoxy-anthocyanidin which may offer an intense red color for food and beverage formulators adding that the pigment content is resistant to pH changes and bisulfate, while many other natural colorants, such as anthocyanin, do not tolerate these changes very well.
Concluding his interview, Okubena stated that the ingredient could also be used as a nutricosmetic product following the study reports from Brunswick Laboratory confirming that the ingredient has collagenase inhibition which is 15-fold that of Vitamin C, 8-fold potency of Idebenone and 30-fold potency of ferrulic acid.
The elastase inhibition is 22-fold potency of Vitamin C; 8-fold potency of ferrulic acid and 1.5-fold potency of quercetin.
Source: Journal of Medicinal Food:
JOURNAL OF MEDICINAL FOOD
J Med Food 00 (0) 2013, 1–9
DOI: 10.1089/jmf.2012.021

Please contact us if you are an independent sales representative and you have customers who are interested in our incredible product.