Tagged 'integrated marketing'

Consumers are increasingly moving between multiple devices—and sometimes using two simultaneously. Chances are, as a marketer, you’ve been thinking about this more than the average person. I get it. As the CEO of an automotive marketing and advertising company, so have I.

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Social media's business role has grown, but many marketers treat it as an alternative to more traditional forms of online advertising, such as display advertising. This guide will highlight key methods for how to craft a marketing strategy with full understanding of how to combine the best advantages of the three most popular social media sites with display advertising.

Buy them a drink first…
Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media. In fact, online recommendations are increasingly one of the most effective methods for getting new customers and leads. And, you are more likely to look at a product or service that someone has recommended to you.
I recently had the pleasure of moderating an online roundtable discussion entitled Social Media and Social Marketing Across the Funnel. I gathered together a few of the industry’s best— Carlos Hidalgo from The Annuitas Group, Kathleen Schaub of TrellisOne, and Mathieu Hannouz of Neolane— to talk about social media and the overall importance of integrating it into B2B marketing efforts.
We looked at:

What is the difference between social media and social marketing?
Why is social media and social marketing so critical for B2B organizations?
What are the key considerations for using social media and social marketing at various stages within the funnel?
What’s working today for B2B organizations using social media?

In this lively session, we uncovered that many companies’ social marketing efforts continue to be disjointed and lack integration into broader sales and branding campaigns.
One of the key discussion points centered... Read more

Did you happen to catch the advergame for Honda's Fit earlier this year? I missed it, but a tip from a friend (via LinkedIn) at the agency that designed it (Red Interactive) introduced me. (Red of course worked with RPA, Honda's long-standing AOR on the effort, by the way.)
The game acts as a seamless extension of those killer commercials that established the Fit as a sort of a comic book superhero fighting fuel-sucking "mecha mosquitoes" and hell-bent muscle cars. The game play is pretty simple, but it's a visual treat, addictive and a fine example of extending storytelling across multiple media.
Red Interactive's Honda Fit game is up for an "Advertising & Branding" award at the 2009 Adobe MAX conference.