Health Communication

CHS uses health communication to inform and encourage individuals, families, and communities to take actions to manage and improve their health. Our audience-centered approach to health communication recognizes the complexity of human behavior and social determinants of health. We use a systematic process shaped by evidence and audience feedback to develop and assess our health communication approaches.

In support of a federal effort to establish safe, supportive, and healthy schools, CHS led a program to reduce and prevent high-risk drinking among first-year students and members of fraternities and sororities at McDaniel College in Westminster, MD. The program hosted events and developed materials, including training tools, posters, brochures, and a website, to provide information about and access to resources and best practices and to promote prevention and social norms for students.

In support of New Jersey’s endeavors to provide affordable public health coverage for more low-income children and youth, CHS increased the enrollment of eligible minority children into the NJ FamilyCare Program, which gives children and parents/ guardians free or affordable annual check-ups, dental visits, hospitalizations, prescriptions, and other medical needs. We used radio and television advertisements to raise awareness about available services, partnered with Univision to broadcast information on eligibility and enrollment rules and procedures, and helped 3000 children enroll in the program.