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The voice of the people A Voxpop – literally the ‘voice of the people’ – is an advertising term for words spoken by apparently real, genuine punters. Voxpops are put in ads to offer robust testimonials intended to convince the audience to buy into the features and benefits of the product or service…

http://i47.photobucket.com/albums/f158/jasaeve/work/Newsreader--animated.gif I love local radio newsreaders Newsreaders have a lot to offer. They do. You’ve got to love the unique style of delivery they bring to our hourly bulletins: the effortless way they slide from a downbeat story about war / natural disasters / plague to fluffy human interest items,…

Poetry? Where?? Poetry in radio ads is very common. There’s usually a poem bit before the main announcer gets to the point, tells the listener the client’s name and how to avail themselves of the product being sold. The poetry is usually a preamble to the call-to-action. It’s meant to beguile the listener,…

“It is impossible for an Englishman to open his mouth without making some other Englishman despise him.” (George Bernard Shaw, Preface to Pygmalion, 1910) In advertising broadcast media, speaking in RP is essential. The attitudes generally held about RP suggest we feel that RP speakers are well-educated, authoritative, persuasive, intelligent…

Today I had to voice one of the most bizarre ads I’ve ever done, ever. It was about children not getting enough exercise and pivoted on the idea that an inactive child is a child who’s destined to be forever shackled to a sedentary life. (There were sound effects of…

Here’s a glimpse into a conversation I have many, many times a month. Customer: But the girl in the office could record our on-hold message. She’s got a lovely voice. She sounds like Carole Vorderman. Me: Why were you thinking of hiring a professional voiceover? What made you think of contacting me?…