Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Scopus Adds More Than 800 New Titles to its Database

Scopus, an abstract and citation database of peer-reviewed literature and web sources with smart tools to track, analyze, and visualize research, has added 800 new titles, including more than 200 Social Science titles, to its database of 15,000 peer-reviewed journals. In addition to the Social Science titles, peer-reviewed journals originating from fields such as biomedicine to engineering were added. Scopus invites users to submit titles for inclusion in the database. The main criterion for selection, as defined by the group, is their scientific expertise on the particular subject area and region. Additional criteria are: the availability of an English abstract, frequency of publication, and a peer-reviewed quality control process. Titles to be added to Scopus in early 2008 may be suggested by visiting http://www.info.scopus.com/suggesttitle.