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Strategic Plan 2009-2013

The National Board of Directors unanimously approved GLAAD’s 2009 – 2013 Strategic Plan in October. It will serve as the lead planning document by which all GLAAD activity will be measured and reviewed over the next five years. The plan looks to optimize growth and assure we meet the full potential of our media advocacy and anti-defamation mission as our cultural change influence expands. With this vision and guidance of the National Board of Directors, and the careful implementation with GLAAD’s senior staff, we will reach new heights as we work towards LGBT equality.

The plan identifies five major sectors that will focus GLAAD’s strengthening efforts: Awareness, Support, Senior Volunteers, Programs and Results.

Awareness

The goal of the awareness sector is to have GLAAD better communicate who we are and what we do as an organization using new media vehicles and enhanced communication tools. Our ability to communicate our mission will result in greater recognition as the media resource for the LGBT movement and as an influential cultural change agent.

Support

The goal of the support sector is to develop a diversified, dynamic and integrated development plan that maximizes the full opportunities of planned, corporate and individual giving, special events and grants. Working to maximize resources in today’s trying economic times, GLAAD will identify new fundraising opportunities in order to support and increase our programmatic work.

Senior Volunteers

The goal of the GLAAD volunteer structure is to create highly productive and mutually beneficial relationships between GLAAD staff and our volunteer leaders. Our senior volunteer activity ranges from engaging in programmatic work on the local and national level, to hosting events and receptions for our Alliance and Media Circle, or serving on a Leadership Council or the National Board of Directors. The Strategic Plan streamlines our volunteer base, providing clear role definitions and responsibilities at each level of service. By leveraging our strong volunteer base, GLAAD will better facilitate fundraising, program implementation and build awareness of GLAAD.

Programs

In order to ensure that GLAAD remains the leader in changing hearts and minds to support full equality for the LGBT community, we must adapt to the changing media landscape. GLAAD’s new online and digital media program is already developing relationships with influential bloggers and online reporters so that when instances of defamation occur GLAAD can respond quickly. The new Advertising Media Program will further GLAAD’s influence in this important industry. The Programs team will be working closely with GLAAD’s Public Relations Department to keep GLAAD’s constituents continuously updated about our portfolio of media programs work.

Results

The results sector will coordinate and synchronize the other sectors of the Strategic Plan to ensure consistent data that will illustrate progress on key initiatives across all of the other four sectors of the Strategic Plan. It will create and implement dashboards and other reporting tools to provide accurate information for sound decision-making.

more publications

Nearly Invisible is the first GLAAD report that analyzes the inclusion of lesbian, gay, bisexual, transgender, and queer (LGBTQ) characters in primetime Spanish-language scripted television airing in the United States between July 1, 2015 and June 30, 2016. The report also analyzed the inclusion of characters of African and indigenous descent as well as characters with disabilities.

The Where We Are on TV report analyzes the overall diversity of primetime scripted series regulars on broadcast networks and looks at the number of LGBTQ characters on cable networks and streaming services for the 2016-2017 TV season.

"Southern Stories: A Guide for Reporting on LGBT People in Texas" is part of GLAAD's Southern Stories initiative, which aims to positively showcase the lives of, and build acceptance for, the LGBT community in Southern states. It is intended for journalists and reporters telling the stories of LGBT people living in Texas, as well as LGBT and allied leaders.

The GLAAD Studio Responsibility Index (SRI) maps the quantity, quality and diversity of lesbian, gay, bisexual and transgender (LGBT) people in films released by seven major motion picture studios during the 2015 calendar year. GLAAD researched films released by 20th Century Fox, Lionsgate Entertainment, Paramount Pictures, Sony Columbia, Universal Pictures, Walt Disney Studios and Warner Brothers, as well as films released by four major subsidiary studios. The report is intended to serve as a road map toward increasing fair, accurate and inclusive LGBT film representations.

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About GLAAD

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. More about GLAAD >>