Mobile Web outpaces app in Pizza Hut’s digital ordering

Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.

Similar to other pizza chains, mobile continues to play an important role for Pizza Hut in driving sales. Earlier this year, the pizza chain hit $1 billion in revenue from mobile and online orders, representing one-third of orders.

“[The growth in mobile can be attributed] to the convenience of ordering via a mobile device and the broader adoption of this experience among consumers, along with the launch of the new site and apps,” said Doug Terfehr, director of public relations at Pizza Hut, Plano, TX. “We’ve seen a significant increase in orders since then.”