Useful Searches

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The AdWords Jumpstart
Want to get found by the people ALREADY looking for you?

There could be someone looking for your business on Google right now, and they are not finding you.

Google AdWords can help you get those people to your website. It’s a great tool for generating high quality leads, but it can be complicated to learn and easy to lose your shirt.

You could learn AdWords by reading a 400 page book or going through 18 hours of videos, but maybe you just want to get an ad live ASAP so you can then learn by doing?

Maybe you prefer to get some skin in the game today, instead of in a few weeks or months?

Who is this course for?

This course is for people who want to generate more leads, sales, revenue and profit. It’s not a course for people who just want to “learn AdWords”.

It’s a course for people who want to get some skin in the game, without losing their shirt.

It’s for people who want to get an ad live on Google ASAP, and then learn by doing.

If you provide a local service or marketing services to local service businesses, then this AdWords course is right up your street. The local competition on AdWords is so easy to beat - when you know what you’re doing.

If you're using AdWords for eCommerce then this course may still help you write more relevant and better ads. Just bear in mind I don't cover Product Listing Ads since this is a Jumpstart course designed to help you get great ads live ASAP.

Why me?

In the past 7 years I’ve managed hundreds of accounts and millions of Euros of spend.

I was the analyst in a team of 35 AdWords Specialists spending over €120k a day. I delivered weekly training sessions and later ended up leading the team.

I worked in a startup building 120 million keywords and ads so we could generate over 15,000 signups a day.

I’ve spent 12 months building and optimising campaigns for one of the largest daily deal sites in the world, and over 3 years managing the campaigns for the largest insurance broker in Ireland.

I’ve generated leads to a call centre of people looking for tradesmen throughout the UK.

I’ve honed the campaign and ad creation down to a few short steps that can be done in 10 minutes with experience. I come out the gates fast and hard and with better ads than the competition - better because they’re more relevant to people searching on Google, and better because they’re bigger and more enticing.

I’ve learned the hard way which default campaign settings give too much control to Google and will slowly bleed you of cash while you’re looking the other way.

I’ve had calls with many business owners where I’ve audited their accounts, helped them stem the bleed, and turn their campaigns around. I’ve worked out WHY people create campaigns so they’re almost guaranteed to hand money to Google and see very little in return, and how to quickly train people to turn it around.

I’ve helped people get their first ad running in our first call, and heard their excitement when they “get it”.

I also know you won’t “get it” by learning from books or videos - that this only happens when you have your own ad live and real money on the table.

My mission

I started in AdWords in 2009 when I helped an electrician friend get more work. The economy was tanking back then and all his work dried up. He had a wife and two kids and another baby on the way. It got so bad he had to hand his van back.

I knew this was the beginning of the end for him and tried to help. We built a website and one day an AdWords voucher fell out of a book.

I can still remember his voice when he rang to say “Andy, it works! I’ve had a call.”

His excitement told me I’d thrown him a lifeline – I’d given him hope.

He went on to buy a van and build a workshop out the back. His dad quietly bought me a drink at a family gathering. That’s when I realised I’d not only helped my friend keep a roof over his head, but I’d helped the rest of his family who were worried for him.

That's when I realised I was doing more than just "AdWords".

I’m on a mission to demystify paid search, and to help the smaller business owner get found by the people already searching for them.

The smaller guys are under-served. Agencies won’t touch them as they’re after bigger fish, and most information out there isn’t actionable, or is smothered in confusing geek speak.

I love hearing the excitement and hope in someone’s voice when they tell me “Andy, it works!”

My mission is to pass on that excitement and hope to more people.

Why now?

There could be someone looking for your business right now, and they are not finding you.

This course will get you up and running FAST, so you can be found by the people already searching for you.

It won’t turn you into an AdWords pro overnight (nothing can!), but you will get some skin in the game, without fear of losing your shirt.

What’s in the course?

The AdWords Jumpstart eBook (updated for 2017). This is 40 pages explaining what to do and why, and then detailed screenshots showing how to perform each step.

A series of short and actionable lessons to help you:

Identify the visitors who want to buy what you sell.

Create your AdWords account, first campaign, ad group, ad, and keyword. You can follow along with the eBook if you want.

Create a much bigger ad with ad extensions.

Understand what to do next (how to build out your campaigns, get into a continuous cycle of improvement, and where to learn more).

Remember: this course is a Jumpstart. It’s designed to get you up and running ASAP, and stay out of trouble. Depending on uptake and feedback I may create more courses to help you after you’re up and running. You may or may not need them anyway.

Get a consultation with me

People who complete the course and build their initial campaigns can get a 45 minute consultation with me for $99.

Testimonials

<To be added>

FAQ

<To be added (ask away)>

That Fake Pricing Countdown Thing

I thought of pricing the course at $10,000.

Then I thought it should be $5,000…

Then I considered $2,000...

My team asked "What if you gave it away for $1,000 Andy?"

.

.

.

Sigh.

I’m selling it at $399.

That makes it EXCELLENT value, but only if you’re going to take action on it, and only if you can do something with the leads you generate.

It’s poor value if it’s going to gather dust on your shelf.

Forum insiders get a $100 discount. PM me if you want a discount code.

Money back guarantee

There is NO money back guarantee.

I’ve spent years reading about AdWords, building and testing AdWords campaigns, and helping business owners understand AdWords so they can setup campaigns themselves.

You’re buying information that will help you get a great ad running in as few steps as possible. This course is short and to the point to suit busy business owners who want to generate leads, and not learn all the ins and outs of AdWords. Consider this a no fluff zone.

Once you “see” how poorly most ads are written, and you “see” how you can swiftly write a better ad then you’ve acquired a very valuable ability.

Once you see Google the way I do, you won’t be able to undo it, even if you hand your money back.

The AdWords Jumpstart
Want to get found by the people ALREADY looking for you?

There could be someone looking for your business on Google right now, and they are not finding you.

Google AdWords can help you get those people to your website. It’s a great tool for generating high quality leads, but it can be complicated to learn and easy to lose your shirt.

You could learn AdWords by reading a 400 page book or going through 18 hours of videos, but maybe you just want to get an ad live ASAP so you can then learn by doing?

Maybe you prefer to get some skin in the game today, instead of in a few weeks or months?

Who is this course for?

This course is for people who want to generate more leads, sales, revenue and profit. It’s not a course for people who just want to “learn AdWords”.

It’s a course for people who want to get some skin in the game, without losing their shirt.

It’s for people who want to get an ad live on Google ASAP, and then learn by doing.

If you provide a local service or marketing services to local service businesses, then this AdWords course is right up your street. The local competition on AdWords is so easy to beat - when you know what you’re doing.

If you're using AdWords for eCommerce then this course may still help you write more relevant and better ads. Just bear in mind I don't cover Product Listing Ads since this is a Jumpstart course designed to help you get great ads live ASAP.

Why me?

In the past 7 years I’ve managed hundreds of accounts and millions of Euros of spend.

I was the analyst in a team of 35 AdWords Specialists spending over €120k a day. I delivered weekly training sessions and later ended up leading the team.

I worked in a startup building 120 million keywords and ads so we could generate over 15,000 signups a day.

I’ve spent 12 months building and optimising campaigns for one of the largest daily deal sites in the world, and over 3 years managing the campaigns for the largest insurance broker in Ireland.

I’ve generated leads to a call centre of people looking for tradesmen throughout the UK.

I’ve honed the campaign and ad creation down to a few short steps that can be done in 10 minutes with experience. I come out the gates fast and hard and with better ads than the competition - better because they’re more relevant to people searching on Google, and better because they’re bigger and more enticing.

I’ve learned the hard way which default campaign settings give too much control to Google and will slowly bleed you of cash while you’re looking the other way.

I’ve had calls with many business owners where I’ve audited their accounts, helped them stem the bleed, and turn their campaigns around. I’ve worked out WHY people create campaigns so they’re almost guaranteed to hand money to Google and see very little in return, and how to quickly train people to turn it around.

I’ve helped people get their first ad running in our first call, and heard their excitement when they “get it”.

I also know you won’t “get it” by learning from books or videos - that this only happens when you have your own ad live and real money on the table.

My mission

I started in AdWords in 2009 when I helped an electrician friend get more work. The economy was tanking back then and all his work dried up. He had a wife and two kids and another baby on the way. It got so bad he had to hand his van back.

I knew this was the beginning of the end for him and tried to help. We built a website and one day an AdWords voucher fell out of a book.

I can still remember his voice when he rang to say “Andy, it works! I’ve had a call.”

His excitement told me I’d thrown him a lifeline – I’d given him hope.

He went on to buy a van and build a workshop out the back. His dad quietly bought me a drink at a family gathering. That’s when I realised I’d not only helped my friend keep a roof over his head, but I’d helped the rest of his family who were worried for him.

That's when I realised I was doing more than just "AdWords".

I’m on a mission to demystify paid search, and to help the smaller business owner get found by the people already searching for them.

The smaller guys are under-served. Agencies won’t touch them as they’re after bigger fish, and most information out there isn’t actionable, or is smothered in confusing geek speak.

I love hearing the excitement and hope in someone’s voice when they tell me “Andy, it works!”

My mission is to pass on that excitement and hope to more people.

Why now?

There could be someone looking for your business right now, and they are not finding you.

This course will get you up and running FAST, so you can be found by the people already searching for you.

It won’t turn you into an AdWords pro overnight (nothing can!), but you will get some skin in the game, without fear of losing your shirt.

What’s in the course?

The AdWords Jumpstart eBook (updated for 2017). This is 40 pages explaining what to do and why, and then detailed screenshots showing how to perform each step.

A series of short and actionable lessons to help you:

Identify the visitors who want to buy what you sell.

Create your AdWords account, first campaign, ad group, ad, and keyword. You can follow along with the eBook if you want.

Create a much bigger ad with ad extensions.

Understand what to do next (how to build out your campaigns, get into a continuous cycle of improvement, and where to learn more).

Remember: this course is a Jumpstart. It’s designed to get you up and running ASAP, and stay out of trouble. Depending on uptake and feedback I may create more courses to help you after you’re up and running. You may or may not need them anyway.

Get a consultation with me

People who complete the course and build their initial campaigns can get a 45 minute consultation with me for $99.

Testimonials

<To be added>

FAQ

<To be added (ask away)>

That Fake Pricing Countdown Thing

I thought of pricing the course at $10,000.

Then I thought it should be $5,000…

Then I considered $2,000...

My team asked "What if you gave it away for $1,000 Andy?"

.

.

.

Sigh.

I’m selling it at $399.

That makes it EXCELLENT value, but only if you’re going to take action on it, and only if you can do something with the leads you generate.

It’s poor value if it’s going to gather dust on your shelf.

Forum insiders get a $100 discount. PM me if you want a discount code.

Money back guarantee

There is NO money back guarantee.

I’ve spent years reading about AdWords, building and testing AdWords campaigns, and helping business owners understand AdWords so they can setup campaigns themselves.

You’re buying information that will help you get a great ad running in as few steps as possible. This course is short and to the point to suit busy business owners who want to generate leads, and not learn all the ins and outs of AdWords. Consider this a no fluff zone.

Once you “see” how poorly most ads are written, and you “see” how you can swiftly write a better ad then you’ve acquired a very valuable ability.

Once you see Google the way I do, you won’t be able to undo it, even if you hand your money back.

Andy has been working on perfecting this material for a long time while considering offering it as a course for the forum. I have no doubt the value will exceed the cost. It will pay for itself for those that engage it fully. Recommended.

For forum members who aren't Insiders, consider that signing up for 3 months will allow you to get the coupon code. You'll be an Insider and still save $40 on the course.

Insiders fees FYI:

3 months $59.97

6 months $89.94

12 months $119.88

Just to be clear... like all other marketplace offers, this one is in no way endorsed by MJ or Viperion Corporation.

2) Private FB Group for Students
This might only be a temporary thing until we see if it adds value for everyone. For the moment there's a private FB group for students who purchase the course.

3) AdWords Voucher
I can get you an AdWords voucher for your account if it's to a new domain and the account is less than 14 days old. You just need to send me your Client ID (xxx-xxx-xxxx top right in the interface) and I request access.

4) Free Audit
I can also then do a free account audit after you've created your campaign(s) if I can then publish the video.

5) $99 45 minute consultation
As already mentioned in the original offer, when you've gone through the course and created some campaigns, we can do a 45 minute private consultation for $99 to go through it and anything else you want.

6) Subtract the course fees if you need to hire me
If you're too busy to go through the course, or even if you go through it and still want some help, then you can hire me and my team and subtract the course fees.

Last edited: Apr 5, 2017

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

Paid search works particularly well if people search with a location in their search term. (I call this local lead gen, but others have a wider definition.)

The radio interview plus the Bonus Keyword research lesson that are in the course (and that you can access for free) will explain this. They're also dropped into the forum in various threads I've started too.

So it could be game on if people are searching for "real estate agent <location>", or "condos for sale <location>", etc.

Use the Keyword Planner to get an idea of demand, and do Google searches yourself to check supply. This goes for whatever you're selling - services OR products.

I'll be doing a short course on how to use AdWords to "validate" later on. (Eurgh... I hate startup lingo.)

Bonus tip: Forget the phrase "supply and demand". Burn it into your head the other way round - "demand and supply".

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

No. You don't need a website to go through the course and get a good ad live.

In the course itself I create an ad for a B&B in the Champagne region in France. The B&B owner didn't know I did this, and doesn't know there's an AdWords campaign running.

I've run tests in the past to find out search volumes and other data, and I've sent visitors to a good yellow pages result or to an organic listing that doesn't have an ad.

2) What ad budget do I need to work through the course?

Minimal. The campaign I setup in the course was one that would deliberately get very low search volumes and have a very low ad spend. In case there was higher volumes, I set the daily budget to €5 anyway.

I'm letting that campaign run for a little bit so I can add some more videos of me looking at this tiny bit of data we've bought:

3) What initial ad budget would a client need if I were to run campaigns for them?

You don't need much of a budget to get ads running and start gathering a bit of data. I always tell new clients that we're buying data first, and any enquiries or sales are a bonus.

Obviously the bigger the budget the more data we can buy, and quicker.

The trick is to bid in a restrictive fashion so your initial campaigns get the potential buyers to their site, and not the information seekers.

My typically complaint from a client is that there's not enough volume, not that the spend is too much.

You could learn a lot with a starting budget of $200.

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

I'd like to thank Andy for the amazing material he posted on Adwords over the years. A month ago, I sat down for 6 days and went through his posts 1 to 35 here: Andy's AdWords Posts (at 3-4hrs a day, i read slow)

I now run Adwords for two local clients, and a 3rd very soon. 90% of my ads are in the top 3 position with awesome impr share. In a city of 1.2 million people, the local lead gen market is still ripe for the picking in January 2017. Most of the local businesses don't know what they're doing. A new client of mine was throwing $1500/month at Adwords without being able to measure results, nor knowing what's going on.

Thanks Andy for the knowledge!

Click to expand...

Many people love that series of posts, but still haven't got campaigns running - they're stuck in "learning mode". Other people have read those posts AFTER getting a campaign running and tell me they suddenly get a lot more out of them. I've spoken to people who've worked through all the posts, and still see simple errors in the way they've setup campaigns. In a way, there's almost too much there for people to get up and running quickly - which is why I created The AdWords Jumpstart thread in the speedway forum, and now this course.

I learn by doing, and then writing up my insights. This brings me clarity, and helps others get insights too. The people who make the most out of those insights are those already running AdWords campaigns.

I mentioned it in the OP, but want to emphasise this again:

This course is not for people who want to learn all the ins and outs of AdWords.​

This course is for people who want to get a great campaign live in as short a period of time as possible - so they can generate more leads and sales.​

Below is a screenshot of the core lessons. That's under an hour of videos to take you from choosing a good buying keyword to having excellent ads running.

There's a couple of hours worth of radio interviews you can optionally listen to before you go through the course in the car or on a walk, and there's some bonus videos that will make way more sense after you have an ad running.

This course is for people who value their time and want results - and the result they want is to have ads running, NOT to "learn AdWords" and get a certificate.

If you want to "learn AdWords" then Perry Marshall's book is excellent, and I hear there's an 18 hour Udemy course for $10.

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

Presentation: you could improve the visual presentation by tweaking your audio settings a bit, by branding your videos and interviews, by adding some formatting to written texts etc.

What would I want to see next:

I'd love a follow-up course on how to read all the variables of the data collected and put it into proper action

After taking this course, suddenly all of Andy's other posts on AdWords make sense. You pay him for showing you only the essentials, for cutting out all the fluff. It's like when you watch a tutorial video of 45 minutes length and fast-forward to the 2 minutes that are relevant for you - Andy's course is these 2 minutes. It's like with good design - you are done when you can't remove anything anymore.

3***. "targeting right audience is more important than ad copy". That's kind of main thing i have to remind my self from time to time, some times i spend too much time in tweaking the copy instead of finding right people

I knew all this, BUT when Andy SHOWED Neal the 'snow removal' searches (while his keywords were cleaning related), it made me look in my compaign for next hour and sure i find the searches that should not be there.

4. search impression share - knew nothing about that before

5. "divide impressions by impression share and you will get total searches" - logical? yes, but i never used it, now will

To sum up - i would recommend Andy's works to experienced guys, and would say that for newbies they are must and would save them lots of time and money.

Disclaimer: this isn't a review of the course, but of the method and the man behind the brilliant plan.

Why you're not selling this for 10k a pop is beyond me...

Anyway, I’m extremely familiar with what Andy is offering, since we discussed and implemented his method on a couple of calls.

(I’ve invested and sold 2, 6-figure, companies in the online marketing space, before meeting Andy)

While AdWords is saturated on the surface (newbies driving up costs b/c they don’t know what they’re doing), he’ll show you how to position yourself so you can grab that “underpriced attention.”

His style depends on finding your customers quick and safe: you'll see how to only focus on people who are ready to buy.

With all good things, AdWords (in its current form) will come to an end, whether it's due to saturation, market share loss, or revolutionary technologies (think VR, Alexa, etc.). BUT, you still have a few good years to add this to your business, with the realistic possibility of turning out 7-figures!

Furthermore, what you’ll learn from him transfers over into other ad networks…

Personally, I loathe the idea of relying on 1 company as a source of income, because I've been burned by the SEO bust in 2013.

However, this is the bread and butter of thousands of platforms online, so you can expect hefty rewards when implemented swiftly.

Currently all my clients are flat monthly fee. I find this simpler than pay-per-lead. Maybe I'll get to a pay-per-lead model later on, but the clients I go for often prefer a flat monthly fee (think Yellow Pages).

Clients pay the ad spend to Google directly (I don't like footing the bill and then chasing for the money from them).

To do this I create an AdWords account under my own MCC account and grant them access so they can add their billing details. I could remove their access afterwards but typically allow them to see what's happening. If they start tinkering I may remove them, and if I get a whiff of them being dodgy they're out. Over time I'll probably default to removing their access.

The key take-away is that normally I own the AdWords account. The clients "rent" the campaigns from me.

I do the same with landing pages. They are built and hosted on my servers, and clients can have them appear on a subdomain of their domains using A-Records (I believe that's the correct technical term). The client's pay a monthly rental for landing pages.

Creating New AdWords accounts is easy with an MCC:

It's very simple to create a new AdWords account under your MCC account.
(Note that you can have nested MCC accounts if you want to grant access to specific MCCs to different people.)

“Never worry about numbers. Help one person at a time, and always start with the person nearest you.”
(Mother Theresa)

Could somebody use this course as a basic education on how they might get involved in helping other companies with their ad words campaign? Meaning, could this be a spearhead to another stream of income for somebody?

Could somebody use this course as a basic education on how they might get involved in helping other companies with their ad words campaign? Meaning, could this be a spearhead to another stream of income for somebody?

Click to expand...

YES.

Someone doing the course at the moment is creating ads for a potential client and footing the AdWords bill himself. Once he's proven the campaigns work he's going to try and get that business signed up as the first client of his AdWords service.

I myself got started in AdWords back in 2009 helping someone else to generate leads. That person paid the ad spend, and I did the work for free. It was my "case study" and became the story I've recounted hundreds of times since them (as per the radio interview linked to below).

For people who want to get better at AdWords, Facebook ads, building websites, etc... I often recommend they provide them as a service to other businesses.

1) You don't have to fulfil the leads that are generated - the client business does that.

2) You don't have to foot the AdWords/FB bill - the client business does that.

3) You get paid to manage someone elses ad spend. (How cool is that? Getting paid to manage €100k/mth ad spend is great! How much do you think you learn managing many client's accounts versus just managing your own?)

4) You get paid even when the campaigns aren't profitable (certainly at the beginning when you're building campaigns and dialing them in, less so as time goes on).

5) You have business owners as clients. You'll learn how to sell to them, how they think, and get to rub shoulders with people you may have been trying to get a mentorship with!

6) You'll become their new BFF if you can move the needle and bring in more sales for them. Of all the services you can provide a business owner, one that brings in more revenue has got to be the most sexy. Want business owners to introduce you to their business owner friends? Get their phone ringing.

Adding demonstrable value to business owners is the best form of marketing and "networking". Get them to sell you to their own network.

...

Get in with AdWords, FB, website builds or whatever you become known as (The XYZ Guy/Gal), and they'll typically ask you to do everything else website, marketing, or IT wise.

Andy... can you manage our Wordpress website and do our SEO? Err... no, but I'll find someone who can.

...

I believe businesses pay over $100 million a day on AdWords. That's a massive demonstrated monthly cashflow. I've attached myself to that monthly cashflow and have monthly revenue from client businesses - because they get a better ROI hiring me to manage their spend than if they were to do it themselves.

Being a freelancer and consultant is great fun. Sure it's time-bound, but it's a start.

Then start bringing in contractors (or employees if you've a mind) and transitioning to being an "agency".

Start working out what clients you like working with, and which verticals you can do it really well for. Find your groove.

Branch out from being "The AdWords Guy" to "The Guy Who Generates Leads for Blacksmiths".

Build a booking.com for Blacksmiths and own the assets rather than be an agency building assets for clients.

Personally, I'm a coal-face consultant with contractors (so a mini-agency), refining our productised service as we dial in which verticals we work best in, and my plan is to build brands in different verticals, as well as a Marketing Technology Company.

...

I'll add videos and more content to this course as more people get through it and I find patterns in the questions being asked.

Maybe I'll bring out more advanced courses, or courses specific for people who want to do what I do rather than for business owners generating leads for their own business.

...

TL;DR?

"Sales solve everything."

Learn how to make sales.

This course will Jumpstart your AdWords skills so you can focus on making sales with paid search.

In the past, I tried using AdWords on my own, with no success, as I was pretty clueless. It seemed very complex to me, so many options. And the fact that I have to compete with others instead of paying some designated sum to have my ad show didn't help either. For me - the success was to even see my ad running.

All together - it was just too much for me so I moved on.

Until I've seen the kind of results Andy gets from it.

What I can say about Andy's course is that you can follow it not knowing a single thing about AdWords, as he guides you through very clear and practical steps of getting your first ad up and running.

What I love about this course is that it's not teaching you AdWords for the sake of "knowing AdWords".

It comes from a different perspective - from a view of a business owner, and how can you, if you are one (or someone who wants to help business owners) - use it as a tool to get more customers. In a way, it's also a mindset course - at least it was for me - getting me in the right frame of mind when thinking about customers, who I want to reach and how.

The structure of the course itself is great for anyone who values their time, and wants to get to action right away, without fluff and filler.

You learn by doing. As Andy walks you through the steps of getting your first ad live, he explains you what you're doing, why and how.

It consist of many small bites. Short and to the point videos and text lessons. This makes it very easy to absorb and go through.

These small bites are packed with value though, and pure "juice" of Andy's vast experience in local lead generation.

It's probably the next best thing to having Andy personally coach you.

The tone of the entire course is very friendly and for me it was really fun, which was the last thing I expected from something once so intimidating.

My conclusion:
Great course for a local business owner who wants to have their ad up and running fast (in a day if they wanted).

Could somebody use this course as a basic education on how they might get involved in helping other companies with their ad words campaign? Meaning, could this be a spearhead to another stream of income for somebody?

Click to expand...

Yes! Great course for someone who would like to service other local businesses by creating ads for them.

I'd dare say, if someone is looking to quickly acquire a skill they'd be able to monetize, this could be it.

NOT a great course for anyone who's uptight and expects very "official" tone or "tons" of material.
Andy's as friendly in the course the same as we know him in the forum.
The course is pure concentrated value with no fluff, if I've ever seen one.

And of course, initiative on the part of the student is expected. Andy can show you how and why to do things, but he can't do them for you (actually I think he can, for a fee

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