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Forward Report

Magazine publishing has evolved into a micro-world of data, personalization, 1:1 marketing, marketing automation, relative content, niche publishing and continuous distribution. This is the age of atomization.

The next revolution of publishing is upon us.

The past several years have challenged magazine media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today. In that time, we have transitioned from a sole focus on the print magazine to a distribution-agnostic structure where content was replicated across devices and channels.

Now, we have moved to a micro-world of data, personalization, 1:1 marketing, marketing automation, relative content, niche publishing and continuous distribution. This is the age of atomization.

In this Forward Report, CDS Global Chairman & CEO Malcolm Netburn explores the era of Publishing 3.0: The Atomization of the Publishing Industry.