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Videos: LG’s first Quad HD phone launches in Japan and it’s beautiful

Who needs bezels? Or old fashioned Full HD screens? If you’re a customer of Japan’s KDDI carrier, you could be asking these very questions starting in July, when LG’s new Isai FL (LGL24) will hit the market as one of the world’s first Quad HD smartphones.

We usually don’t report on Japan-only devices here at Android Authority, but for the Isai FL we are making an exception for several reasons. One of them is the amazing design of the device, with its three-sided narrow bezels screen and bold color palette.

Then there’s the screen itself – the Isai FL features the 5.5-inch Quad HD (2,560 × 1,440, 538ppi) that LG just officially unveiled this morning. The Isai FL is not the world’s first phone to feature such a display, with that honor going to a device sold in China by Vivo. But it’s the first Quad HD phone from a major international manufacturer, which brings us to the third reason we’re featuring the Isai FL today, which is its connection with the upcoming LG G3.

The G3 is said to be featuring similar specifications with the Isai FL, Quad HD display included, though, sadly, the fresh design won’t carry over to the new flagship. Rumors and leaks point to a metallic finish, three color options, and a G2-like general appearance. We’ll learn just how similar the G3 will be to the Isai FL on May 27, when LG is holding a massive launch event for its new top of the line.

Getting back to the Isai FL, the device is part of KDDI’s summer lineup, alongside smartphones from Sony, Samsung, and HTC. Besides that beautiful screen, the phone packs a Snapdragon 801 processor, a 13MP camera, 32GB of storage, and a 3,000 mAh battery. The device will go on sale starting in July.