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Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues. Successful traditional and online and networking… Read More

Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized… Read More

Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business. To be able to connect with the millions of people that… Read More

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The last couple of years have witnessed a tremendous growth of social media. While a decade ago it was viewed as fad, the perception has changed greatly as marketers and organizations see a valuable avenue to reach out to the outside world in an easy and cost effective way.

The emerging of more social websites and their growing membership size shows how influential social media has become. It is an indication that it is not an idea that is dying soon. In the coming years there are predictions of increased reliance in social media for purposes of marketing and information distribution. Some of these changes are already being experienced while others are clearly on the pipeline.

Privacy is slowly being done away with as social media opens up peoples lives through interaction. In the coming years it will be easy to get the true personal profiles of employers and employees on social media. From there, one can tell their interests, likes, dislikes, opinions on various issues and even credentials. More … Read the rest

The sales and marketing departments of brick and mortar stores and online businesses are in some sort of competition. The competition is about who can position their product in the market and win a huge slice of the market. As MLMers, we are also in the same marketing environment.

There are many MLM opportunities in the market and you will be up against other MLMers from different companies trying to win over the same prospects that you are targeting. So, how do you deal with the competition?

To be successful in MLM, you need a different approach to finding leads—an interesting and different approach that seeks not to nag customers but otherwise bring forth value and attract customers. This is known as Attraction Marketing.

Attraction marketing, otherwise referred to as educational marketing, is what successful network marketers are doing to recruit new leads and build their teams.

For the success of any business venture, advertising is mandatory. Advertising helps to reach potential consumers with information about your goods and services. The effectiveness of any marketing campaign is determined by the choice of digital agency. While there are a number of traditional methods that can be used to reach out to clients, digital media remains the leading modern day marketing strategy. For instance, the Internet hosts to millions of people each day. Reaching out to even a small percentage of such a huge customer base is a big plus for any business.

When choosing a digital agency to carry out your marketing activities, there are a number of factors that must not be ignored. Most of these revolve around legal issues while others are based on the effectiveness of the firm in question.

Compliance to Advertising Standards Authority is an obvious prerequisite. Choosing to work with a firm that does not adhere to the Committee of Advertising Practice codes is a sure way of inviting problems in future. … Read the rest