A quick essay from Ruby on Rails creator David Heinemeier Hansson on developing a taste for fine details.

It requires determination and dedication to develop an eye, to develop your taste, but it’s absolutely possible. Some may be predisposed, but anyone willing to be a student can get there. So what are you waiting for?

This is an interesting and revealing read from writer Amy Westervelt on why she's stepping away from content marketing. It makes you think — what is the future of content? Surely, it can't continue on its current trajectory.

Maybe if we all jump off the “content” bandwagon, publications will stop giving space away to companies. Maybe they’ll start thinking along the lines of, “Hey! Do we really need 30 or more new stories a day on our site? Are those SEO results amounting to any real bottom-line benefit? Is anyone even reading all this stuff?” And maybe CEOs and their publicists will stop worrying about establishing themselves as thought leaders in the media, and actually be thought leaders. You know, in their actual industries, writing one or two really thoughtful, great pieces per year.

Maybe we can even get back to a place where media outlets run fewer, better stories, written by journalists who are paid fairly, edited by staff who aren’t being asked to edit an insane amount of copy every day, and read by people who appreciate quality over quantity and are pretty tired of the endless content cycle themselves. Sounds nice, right?