NYC H20

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Making plastic bottles to meet American’s demand for bottled water requires more than 1.5 million barrels of oil annually, enough to fuel 100,000 U.S. cars for a year. Additionally, nearly a quarter of all bottled water crosses national borders to reach consumers, involving the burning of massive amounts of fossil fuels that are contributing to global warming.
(Earth Policy Institute, 2/2/06)

NYC H20

Our objective with this campaign is to raise awareness amongst New York City residents that choosing tap water over bottled water is a means of reducing our daily impact on global warming.

We chose to target NYC because of its role as an influencer city whose residents are susceptible to drinking bottled water because of their on-the-go, out-of-home urban lifestyles. Additionally, NYC tap water is some of the best in the country.

By visibly integrating tap water into the urban landscape, it will be elevated to the status of city icon and New Yorkers will begin to see it as a more viable hydration option.

COMMUNICATION ELEMENTS

•HYDRATION STATIONS:
Dispensing free pouches of NYC H20, drop-shaped water stations can beautify the streetscape while creating a more accessible, hygienic and environmentally-friendly solution for public hydration.

Each pouch would be made of recyclable plastic film. After drinking, pedestrians flatten the plastic pouch and drop it into the recycling slot. The city can then use the recycled material to create new pouches, creating a closed-loop hydrate-recycle system.

The chic water drop design targets style and social-conscious New Yorkers, making tap water as fashionable as it is friendly to the environment.

•PRINT:
Designed to capture the pure, clean feeling of tap water while integrating it into the urban landscape.