25th September, 2017, Chandigarh: BharatMatrimony, the leading online matchmaking service announces the launch of the Progressive Web App (PWA), that offers an app-like experience on simple smartphones with low bandwidth. The web app loads instantly and offers better experience with superior UI (User Interface) and reduced data consumption for users.

With mobile, accounting for over 80% of the profile views and significant percentage of hits coming from 2G networks, this move is critical for quicker life partner search. An advantage especially for those in tier 2 and 3 cities with lower internet bandwidth, PWA offers faster loading even in patchy networks. Users can add this app icon to their home screens and access the BharatMatrimony site by tapping it. It gives an app-like experience without installing the app and the lite design revamp makes it look like a native app.

Talking about the launch, Saichithra S, Chief Portal and Mobile Officer, Matrimony.com, which was recently listed on the stock exchange, explains, “With the rise in smartphone penetration, falling data costs and more of tier 3 townusers coming to the platform, we see a clear need for enhanced user experience on the mobile site. Most of these users will be using low memory devices and will be sensitive to data consumption as well. We have launched our BharatMatrimonyLite on PWA to address the challenges of these users and give a seamless experience as smooth as the app with notifications and lot more.”

“The user interface layer is revamped adhering to PWA best practices, which results in faster loading even in patchy networks. Reduction in the hits to our servers lead to lower data exchange and renders the pages faster by more than 50%,” she said.Users can experience the lite version going to mobile.bharatmatrimony.com on an Android phone

About Matrimony.com

Matrimony.com is India’s first consumer internet company to be listed on the stock exchange. It manages marquee brands such as BharatMatrimony, the largest and most trusted matrimony brand which has also established a considerable retail presence with over 140 self-owned branches across India. The company delivers matchmaking and marriage related services to users in India and the Indian diaspora. It has pioneered several new business models (many of them global

firsts) such as EliteMatrimony, MatrimonyPhotography, MatrimonyBazaar, MatrimonyMandaps, MatrimonyDirectory, and CommunityMatrimony, a consortium of over 300 community matrimonial websites.