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Madhuri launches FoodFood channel

FOODFOOD, India’s first Hindi 24×7 Food Lifestyle Brand to debut on 24January, 2011 The most innovative and specialized 360 degree food concept launches its TV channel. Mumbai: 18 January, 2011: Claiming the title of the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, Sanjeev Kapoor & Raghavendra Madhav of Astro All Asia Networks, today announced the launch of FoodFood- the TV channel, from 24 January, 2011.The brand also revealed it’s “double whammy” team – renowned Chef Sanjeev Kapoor as the expert on all things food, and Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. Said Mr Madhav, “ Sanjeev Kapoor is not only a great chef but is also India’s original and most trusted chef. He brings to the table a deep understanding of food and how it works on TV . We are also delighted to announce the involvement of Mrs Madhuri Dixit Nene who epitomizes Indian womanhood. Being a foodie herself, she brings to the brand a lifestyle perspective”.