Phone 6s and iPhone 6s Plus take everything that made the previous generation great, and advance it to a new level. They’re made with 7000 Series aluminium, the strongest alloy we’ve ever used in an iPhone. They both feature Retina HD displays made from the strongest cover glass used on any smartphone in the world. And now they’re available in an elegant new rose gold finish.

7000 Series aluminium. Stronger from the outside in.

The iPhone 6s enclosure is made from the same grade used in the aerospace industry. This aluminium is created from a unique composition of elements that make it the strongest alloy we’ve ever used in an iPhone.

The world’s strongest smartphone glass. Now even stronger.

The new glass on iPhone 6s is made using a special dual ion exchange process, which makes it stronger at a molecular level and the most durable in the smartphone industry.

Software and hardware. A deeper connection.

If iPhone 6s seems like it’s tailor made for iOS, that’s because it is. Each hardware component — from the A9 chip to the Home button — is designed to get the most out of iOS. And likewise, iOS is designed to maximise the performance and functionality of the hardware it runs on. Together, they deliver a powerful and enjoyable experience because they were designed that way — together.

3D Touch

iPhone 6s was designed specifically to work with 3D Touch, the next generation of Multi-Touch. 3D Touch is a revolutionary pressure sensing technology that lets you get to the content you want simply by pressing the display. Capacitive sensors measure the pressure you apply on the glass. You instantly see a response on the screen and feel feedback from the all new Taptic Engine. 3D Touch is a perfect example of the magic that happens when hardware and software are designed together. 3D Touch can only perform because it was designed alongside iPhone 6s.

A9 chip

The A9 chip is made specifically for iPhone. By designing our own chip, we can tailor its performance to how people really use their iPhone. So the things you do every day — browsing the web, using apps, taking photos — work even better. This level of integration between the A9 chip and iOS 9 means that your iPhone performs better and works more efficiently than if we used an off-the-shelf chip that we didn’t design.

12MP pictures. 4K videos. Live Photos. Lasting memories.

People love to take pictures with iPhone. In fact, it’s the most popular camera in the world. But what people love even more are the memories that are preserved within those images. Those memories are now incredibly vivid with Live Photos, an entirely new way to bring your still photos to life.

More stunning detail in every single pixel.

The iSight camera captures beautiful 12-megapixel still photos. But great photos aren’t just measured in megapixels. That’s why we’ve added a state-of-the-art sensor, a new image signal processor, advanced pixel technology, Focus Pixels, improved local tone mapping, and optical image stabilization. What does that all mean? It means we’ve taken care of the technology. All you have to do is find something beautiful and tap the shutter button for the best, most awe-inspiring photos you’ve ever taken.

Introducing Live Photos.

A still photo captures an instant frozen in time. With Live Photos, you can turn those instants into unforgettable living memories. At the heart of a Live Photo is a beautiful 12 megapixel photo. But together with that photo are the moments just before and after it was taken, captured with movement and sound.

You can bring those moments to life anytime simply by pressing anywhere on the photo. You can even set your favorite Live Photo as your Lock screen wallpaper, so you can relive a moment any time you take your iPhone 6s out of your pocket. And you can view Live Photos on your other Apple devices, too.

Lights. 4K camera. Action.

The game-winning shot. The impromptu dance party. The first ride without training wheels. Some things are meant for video. Now you can record those moments in resolution that’s four times higher than HD video. You can zoom in on those 8 million pixels while you’re shooting or playing your 4K videos. And with iPhone 6s Plus, optical image stabilisation is now available for videos in addition to photos. So you can shoot smooth, beautiful videos in lower light.

Technology:

Deeply powerful.

The innovation begins from within. At every possible opportunity, iPhone 6s has been engineered to work better. More intuitively. And more efficiently. iPhone 6s also introduces groundbreaking new technologies, including 3D Touch and Live Photos.

The innovation beneath 3D Touch.

Using 3D Touch to do more with your iPhone is as simple as pressing the display. But what’s happening underneath the surface is a sophisticated process. To provide the nuanced effect of force being gradually applied and removed, 3D Touch detects a dynamic range of pressure to a microscopic degree. It even accounts for changes in gravity as you hold your phone.

A9. The most advanced chip ever in a smartphone.

The A9 chip brings a new level of performance and efficiency to iPhone 6s. Not only a faster experience, but a better one. The A9 chip is capable of gaming console—class graphics performance that makes games and other apps much richer and more immersive.

64-bit desktop-class architecture.

The A9 chip is our third-generation chip with 64-bit architecture. It sits at the cutting edge of mobile chips, improving overall CPU performance by up to 70 percent compared to the previous generation. And boosting graphics performance by up to a staggering 90 percent compared to the previous generation.

Faster LTE. Faster Wi Fi.

iPhone 6s lets you browse the web, download apps and games, and stay connected with the people who matter to you. Now you can do all those things up to twice as fast with LTE Advanced.* And iPhone 6s supports up to 23 LTE bands — the most in any smartphone — for better worldwide roaming. iPhone 6s is also up to twice as fast when you’re connected to Wi Fi. And with Bluetooth technology, you’ll stay connected to your Apple Watch, external speakers, and hundreds of other devices.

iOS 9.

An experience unlike any other. On a phone unlike any other.

iOS 9 is a big reason you won’t find anything else like iPhone. It brings together an elegant and intuitive interface, powerful features, and robust security. It’s designed to work as beautifully as it looks. So you can enjoy everything you do — on a device that does everything.

So easy to use, you already know how to use it.

From the moment you pick up your iPhone, it’s not an accident that it already feels familiar. In fact, it’s by design. The clean, thoughtfully designed interface makes it fun to browse your favorite websites, take a sel?e, or text your friends.

Hardware designed with software. Why nothing else feels like iPhone.

Because Apple makes both the hardware and the operating system for iPhone 6s, everything is designed to work together. So apps take full advantage of hardware features such as the A9 chip, enhanced cameras, Touch ID sensor, and more. iOS learns when you like to use your apps and updates the content in them at power-efficient times, like when your device is already in use and connected to Wi-Fi. So the content in your favorite apps stays up to date without a major drain on your battery.

Summary

3D Touch - Senses how deeply you press the display, letting you do all kinds of essential things more quickly and simply

12MP iSight Camera and 4K Video - 4K video recording for up to 4 times the resolution of 1080p HD video

Live Photos - Live Photos lets you relive your favorite memories by capturing a 12MP photo and the moments just before and after5MP FaceTime HD camera with Retina Flash Take great selfies with the 5MP FaceTime HD camera

New A9 chip with 64-bit architecture - Up to 70% faster CPU and 90% faster graphics performance than the A8 chip in iPhone 6–bringing a whole new level of performance and efficiency

Design - Enclosure made of 7000 Series aluminium, same grade used in aerospace industry

Faster LTE and Wi-Fi - Up to twice as fast LTE and Wi-Fi as iPhone 6, with LTE Advanced2 and 802.11ac Wi-Fi with MIMO