Home / News about journalism and content marketing: what’s the ideal mix?

News about journalism and content marketing: what’s the ideal mix?

Boy, were we happy to read “How Hiring a Journalist Can Improve Your Content Marketing” by Robert McGuire (March 31, 2015) on the Content Marketing Institute website. We’ve been advocating the use of professional journalism techniques in content marketing since at least 2013 and it is wonderful validation to read this recommendation on a well-respected high-profile site.

McGuire says that, “The world is full of snappy writers who can garner traffic, clicks, and ‘likes’ that give a short-term lift to your promotion. But it’s getting noisy out there. Successful content marketing has to make a lasting impression and provide something authentic to your customers to create a real return on your marketing investment.”

In February 2014, in Catch 22: expert sources or engagement first?, we offered more tips on using expert quotes effectively – and how to get the experts to provide you with these quotes without having to work so hard. Tips are also provided about how to use the same expert in multiple ways.

Embrace feedback – and, as McGuire says, check the ego at the door

McGuire writes the following (bolding his): “Reporters expect what they thought was an excellent article to be reviewed and edited by several other people before it is published.”

And, again, we totally agree that this trait of journalists will serve a company well when creating online content. In fact, being open to feedback, and knowing how to offer useful feedback, was the focus of some of our blogging in 2014.

In March 2014, we shared How to be open to receiving quality writing critiques, including on how to find the right critique partner and how to avoid being defensive when given feedback you don’t necessarily want to hear. And, when you find the right critique partner, that person is a keeper!

We also blogged about How to critique writing effectively that month, covering topics such as how to determine if you’re the right critique partner for another writer, how to effectively critique – and knowing when to push and when to back off.

If they are happy with the results of their Content marketing efforts, what are their most common issues and how are they dealing with them. We are happy to share with you these 3 SECRETS TOP B2B CONTENT MARKETING MANAGERS RELY ON TO CONSISTENTLY BEAT THEIR #1 PROBLEM: LIMITED RESOURCES.