He told me he was hosting his new “10X Event” where 9,000 business owners and salespeople would be attending, and wanted to know if I’d be one of his keynote speakers.

]]>http://sgbusinessevents.com/f1/feed/05 Social Media and Public Relations Tactics You Need to Knowhttp://sgbusinessevents.com/5-social-media-and-public-relations-tactics-you-need-to-know/
http://sgbusinessevents.com/5-social-media-and-public-relations-tactics-you-need-to-know/#respondThu, 15 Nov 2018 08:59:43 +0000http://sgbusinessevents.com/?p=971. Vary Your Strategy for Each Channel Choose what social media channels best fit your brand — remember, not every social media channel is going to be effective. For example, many B2B companies find that LinkedIn, Twitter, and Facebook are...

1. Vary Your Strategy for Each Channel

Choose what social media channels best fit your brand — remember, not every social media channel is going to be effective. For example, many B2B companies find that LinkedIn, Twitter, and Facebook are the most effective ways to reach their audience.

While all of your channels should be consistent, using the same profile pictures and same basic content, you will want to vary it based on the merits of each network — Facebook is great for live videos, Instagram for visuals, LinkedIn for groups and thought leadership. Play on the strengths of each network to get the most out of each.

2. Cross Promote Your Social Media Channels

Your social media channels should not be mutually exclusive. Consider using one of your channels to promote another.

For example, if you are planning a Facebook Live video (perhaps promoting a product or interviewing an industry expert), promote it on Linkedin or Twitter with a friendly message, “We’re excited to announce we’ll be live over on our Facebook page this Friday at 5:00 pm, interviewing noted expert, [XYZ]. Feel free to come on over!”

3. Create Customer-Centric Messages

Social media audiences have little to no patience for salesy, self-promotional content. But this raises a good question: how can you engage your audience while still lifting brand awareness?

Most of what you do on social media should be centered around customer needs. Share content that answers customer questions or helps them to improve their business. Promote contests, giveaways, and discount codes that will benefit your audience. Then when you occasionally share self-promotional content, such as company news and product launches, followers will be more likely to pay attention.

4. Build Relationships with Journalists

Journalists often take an active role on social media, so this can be a great way to reach out and build relationships with them.

Get the attention of journalists within your industry by following, commenting, and sharing their content. They will often take note of such engagement.

After a while, once you’ve established a rapport, you might reach out, perhaps with a news item that falls within their beat. You can also use social media to research the kinds of stories they write and post on social media, which you can use to make your pitch more personal.

5. Promote Your Press Releases

While social media does not replace your press release strategy, it can be a nice way to augment it.

There are a number of ways to use social media to promote your press release. For example, include click to tweet links within your release or share a preview of your release across your social media channels. Share video or images from your release to social media to engage people.

]]>http://sgbusinessevents.com/5-social-media-and-public-relations-tactics-you-need-to-know/feed/0How to Hire an SEM Company That Drives Resultshttp://sgbusinessevents.com/how-to-hire-an-sem-company-that-drives-results/
http://sgbusinessevents.com/how-to-hire-an-sem-company-that-drives-results/#respondWed, 14 Nov 2018 10:01:10 +0000http://sgbusinessevents.com/?p=95Okay so your business is growing in length and breadth and you need professional SEO guidance to keep up the rank of your website. You are told by someone to hire an SEO but not sure how? You’re already occupied...

]]>Okay so your business is growing in length and breadth and you need professional SEO guidance to keep up the rank of your website. You are told by someone to hire an SEO but not sure how? You’re already occupied with building content/products/services and hence have little to no time do the SEO.

You must be desperately looking to hire an SEO but are overwhelmed by too much of information, don’t worry I’ve got you covered. This post is to solve your need of hiring an SEO expert.

Here you will find advice to hire a good SEO rather than hiring a bad SEO who can miserably screw up your business. Maybe you are already paying a handsome amount of money but not getting positive results or maybe getting your website penalized? Hiring an SEO is really important for your business. As important as hiring a lead developer, designer or even a CEO. A search engine optimizer (SEO) is responsible for making or breaking your site rank, clients, customers, leads or users.

Not necessarily, only a well-established business needs SEO to be the best. Even a day old websites need SEO to keep improving in terms of user base and traffic. If you are planning to start a website or online business, you better read till the end of the guide.

Without taking further time, let me share the tips & tricks to hire an SEO for your business.

What is SEO?

SEO stands for search engine optimization. If your intention is to rank quickly then this guide is not for you. Ever since I have had myself as SEO consultant I have learned one major thing about SEO — SEO is slow.

SEO will bring big results.

If done right…. However, it depends on how is it done. SEO is the bridge between high visibility and your product(s). With SEO, you can not only reach great, greater or greatest heights but also effectively retain the existing user base.

SEO is all about doing what the search engine recognizes with respect to users. Search engines like Google, Bing, Yahoo, and Baidu put the users in the front seat and hence you as a publisher should focus on user experience so as to rank well in the SERPs.

Role of an SEO

A successful SEO will help you plan the roadmap of your online business and will help you place the right foot forward. There are frequent updates in the search engine algorithm and an SEO helps your site stay up to date on the search engine algorithm grounds.

]]>http://sgbusinessevents.com/how-to-hire-an-sem-company-that-drives-results/feed/0SEO Trends in 2019http://sgbusinessevents.com/seo-trends-in-2019/
http://sgbusinessevents.com/seo-trends-in-2019/#respondWed, 14 Nov 2018 09:49:34 +0000http://sgbusinessevents.com/?p=87 1. Being Integrated with Google’s Products Will Win You More Favor There’s no bigger name in the search engine game than Google. Because of that, it’s important to play nice with the search behemoth if you’re hoping to rank...

1. Being Integrated with Google’s Products Will Win You More Favor

There’s no bigger name in the search engine game than Google. Because of that, it’s important to play nice with the search behemoth if you’re hoping to rank well in 2019 and beyond.

Low hanging fruit that could win you some favor with Google, particularly in the coming year, is getting integrated with its product suite.

Is your brick-and-motor store registered with Google My Business? Do you have a Google Plus Page? What about a YouTube Channel?

Really taking the time to get your brand in nice and cozy with Google’s umbrella of products will score you more brownie points as Google continues to push the importance of its tools.

2. Video

Video has been a 2018 SEO smash! And guess what? It ain’t slowing down in 2019.

If your company doesn’t have video built into its content marketing plan yet, start building! People are watching billions of hours of video a day on YouTube, millions on Facebook, and countless more across Instagram and Twitter.

Not only does that mean tremendous opportunity for your brand to engage organically with customers, but it also means that Google is going to be keeping a closer eye on your brand’s video presence and rewarding those that are delivering content in the mediums that internet users prefer.

Not sure where to get started with your videos? Keep things simple and just repurpose your existing blog content into short video content that communicates the same information. You can then build your video plan from there.

3. Voice Search

Voice search started getting its legs this year but will probably be among the biggest SEO trends to contend with in 2019. Not only are more people using devices like Alexa and Google Home to search the web but the way they phrase things with their voice is vastly different from the way they type them out.

What does that mean for you?

It means that if you’ve been optimizing all of your website’s content around keyword metrics that are built on how users type, when they switch to voice search, the value of those keywords you’ve built around will go down and new, similar keywords will go up.

That could mean needing to revamp your whole SEO strategy.

4. Social Media Will Start Get More Love

Google has been publically wishy-washy in how they look at social media to help determine the relevance of your brand.

While we still don’t have concrete direction on how Google weighs your social presence into its algorithm, we do have a strong suspicion that as mobile use goes and social media adoption continue to explode, Google will need to weigh social presence more heavily.

To get ahead of that trend, start investing some time in building your brand’s presence on social media channels relevant to your audience. Then, share interesting content that provides value consistently.

You’ll find that if you do that and interact with your followers, your social media traction will start building fast.

5. Paid Search Will Start Gaining on Organic Search

Web users are smart and to that end, have gotten very good at ignoring paid placement Google throws at the top of its search engine.

That’s bad news for Google because their bread and butter is serving ads. That’s bad news for you too because if you’ve relied on organic traffic, you should expect that Google is going to look to fix its paid advertising problem at your expense.

Watch for Google in 2019 to get more aggressive with its paid placement. It could end up dominating more of search engine page’s real estate and could even start blending in better with organic results.

]]>http://sgbusinessevents.com/seo-trends-in-2019/feed/07 Habits of Highly Effective Digital Marketershttp://sgbusinessevents.com/7-habits-of-highly-effective-digital-marketers/
http://sgbusinessevents.com/7-habits-of-highly-effective-digital-marketers/#respondWed, 14 Nov 2018 09:35:52 +0000http://sgbusinessevents.com/?p=81Align your marketing and communications spend with your target audiences’ information consumption. If you’re investing more in analog media and channels than you are in digital, you may be out of balance. Starting point: Survey your audiences to understand where...

Align your marketing and communications spend with your target audiences’ information consumption. If you’re investing more in analog media and channels than you are in digital, you may be out of balance.Starting point: Survey your audiences to understand where they prefer to consume content. If you’re not game for doing a survey, search for industry reports on audience preferences. Use these insights to calibrate your communications mix. For example, if your audience is on social media and you’re running print ads, you’re likely missing an opportunity.

Measure key metrics to track and understand communications performance.Starting point: Identify key behaviors you desire from your audiences. For example, what actions do you want them to take when receiving your communications? Are you driving them to your website? What steps would you like them to take while on your website? Begin measuring these actions.

Keep your web presence current. Effective marketers understand that websites have a finite lifespan. If it’s been longer than four years since you’ve redesigned your website, you should begin planning your next redesign.Starting point: Review your website analytics to determine how content and important features are performing, run a survey on your website to learn what challenges your users are experiencing. Conduct a competitive analysis. Interview customers and prospects. These are all effective ways of identifying whether it’s time for a redesign and which areas should be improved.

Keep your brand and products or services visible on search engines. If you don’t appear on the first page of Google search results for important search terms, you’re not visible enough to potential customers.Starting point: Establish a focused set of keywords that work for your business and that you can compete for. Conduct an analysis of your website to determine how well you’re incorporating those terms. Develop a plan to improve your content to focus on your high priority keywords.

Actively engage your target audiences on social media. If you have no presence across social media channels, or if you don’t have a strategic plan to become active, the time to start planning is now.Starting point: First, determine if your audience is on social media. (see #1 above). Perform a competitive analysis to understand what others in your peer set are doing on social channels. Set goals for how you’ll use social media. Start small and build over time as you gain successes and experience.
Read also Top 5 Reasons to Choose Digital Marketing as a Career

Fine tune your mobile website experience. If your website is not mobile optimized or built using Responsive Web Design (RWD), you’re turning off site visitors and missing opportunities.Starting point: If a full website re-do isn’t possible, build a mobile optimized version as a short-term solution until you’re ready to re-do your site. If you’re ready to redesign your website, make sure it’s built with RWD to allow the site to adjust to the user’s device.

Surround yourself with savvy digital marketers and communicators. If your marketing and communications team sorely lacks digital skills and savvy, begin determining how you’ll recalibrate.Starting point: Determine what skills you need to raise your digital communications game. Conduct a skills inventory to determine gaps and begin prioritizing where you’ll fill these gaps. The key is acknowledging this issue and mapping out a plan to begin addressing it.

]]>http://sgbusinessevents.com/7-habits-of-highly-effective-digital-marketers/feed/0Should I hire a social media agencyhttp://sgbusinessevents.com/should-i-hire-a-social-media-agency/
http://sgbusinessevents.com/should-i-hire-a-social-media-agency/#respondWed, 14 Nov 2018 09:33:02 +0000http://sgbusinessevents.com/?p=79“The name “Digital Marketing” does not do justice for what it really is. It is the art and science of leveraging digital technology to augment, extend, or replace human efforts to find, nurture, develop, and maintain relationships with people who...

]]>“The name “Digital Marketing” does not do justice for what it really is. It is the art and science of leveraging digital technology to augment, extend, or replace human efforts to find, nurture, develop, and maintain relationships with people who influence the success of your business.” -Vaughn Rachal

As per this statement by Vaughn Rachal is what a digital marketing consultant does for you. Now let me break down the above statement into reasons why you should hire a digital marketing consultant,

Because consultants stay up-to-date with the prevailing market trends

They have multi-pronged experience gained from their association with different business sectors

They always come up with a fresh outlook for your company

They are capable of connecting you with other clients

They regularly monitor competition

Consultants help you realize the cost-effectiveness

They transfer to you good expertise and experience

They help you get good ROI

They focus on just one project at a time and

Your competitors have already hired good consultants

Realising the fact that digital marketing is an ever-evolving field you need a competent consultant who can keep track of all the changes in the field. And digital marketing consultants develop a strategic marketing plan for your company that helps your business get noticed, increase search ranks and convert customers.

There are many more things which needs to be refined in the way of marketing which has been performed in the years. We are not interested to see for things which we dont need. May be you can create a awareness but creating the awareness to the right audience is more important based on your product or service.

Digital Marketing is the Future. Reach out to the people who needs your business product or service than interrupting them in the traditional way.

Why you need to Hire a Digital Marketing Consultant ?

He/She would create a Digital Strategy on How to reach your Audience.

He/She would define the process, methods which can be used.

He/She would perform a lot of Testing – A/B to fine tune and optimize the lowest cost to acquire a customer.

He/She knows the value of Data and how to use it efficiently

He/She knows the market, what a user needs, what a user doesn’t require, what kind of users they are, what type of method to reach. For every kind of audience, there can be different process to reach them.

He/She knows the value of penny being spent and understands the word optimization.

He/She is customer friendly and a company loyal guy, who handles both balanced.

He/She has a eye on overall company process, as they would need a support/help from each team. Be it a from Design to Testing, he has an hand on all to make it more user friendly, attractive, and more on.

Hope this would be sufficient enough to convince you on the reason to hire. And in this trend, every business is focusing to reach out online and use the digital platform also as a way to get businesses world wide. So its high time to leverage the Digital Marketing for your business and reach to your target customers world wide virtually.

If writing lines and lines of programme is your worst nightmare and if you cannot imagine doing something mundane and meticulous, Digital Marketing is your saviour. With surfeit of content and creative material posted online every day, digital marketing agencies are in dire need of people who can think out of the box and whip out innovative material in a moment’s notice. My job is too boring and robotic, said no digital marketer ever.

2. A place for everyone:

A digital marketing agency consists of an assortment of people ranging from Business development executives, content writers to graphic designers. Are you a voracious reader who is instilled with an undying passion for writing? Get on board as a content writer! Are you a social media addict who garners hundreds of likes with a perfect selfie, an eye- catching filter and a captivating caption? Time to become a social media strategist! If your strong suit is art, photoshop and a whole lot of creativity, get ready to become a graphic designer. Apart from these titles, digital marketing is a well-rounded industry that requires a mixture of skill sets. This makes Digital Marketing a sector that is truly inclusive of a varied range of talent and specialties.

3. Be a part of the digital revolution:

We live in an era where Digital Marketing has revolutionized marketing and advertising. It has managed to uproot traditional marketing strategies and conquer the world. With more and more brands looking up to Social Media and SEO to propel their product into the success wave, Digital Marketing is officially the next big thing. With an increase in demand for digital marketing services, there comes a wave of opportunities knocking your feet. Make sure to grab these opportunities at the right time and climb up the success ladder.

4. Digital Marketing is here to stay:

Men may come and men may go, but marketing stays on forever. There has never been a point in history where marketing or branding went out of business. As long as there are people consuming products, there will be a need for advertising and marketing. With this field skyrocketing to unimaginable levels and an unquenchable thirst of brands to create an identity for themselves, Digital Marketing has also emerged to become one of the high paying sectors of the country. Whoever said creative professions do not pay well!

5. Eat. Play. Work. Repeat.

You spend most of the day in your workplace and it is important to be in a propitious environment that can catalyze your creative juices and help you achieve the best possible results. Most of the digital marketing agencies in India strive to maintain a casual work culture with flexible timings, super friendly superiors, informal dress code, numerous team outings and loads of food at all times. When work seems like play, you will never get tired.

To all the confused minds out there, Digital Marketing is an extensive field with endless opportunities and countless advantages! The great thing about this line of profession is that you do not need a degree or pre- requisite knowledge to make a career out of it. All you need is a hint of ambition, a good amount of creativity and the capacity to learn and think differently! If you can relate to the above said points, you know what you are going to do in life!

]]>http://sgbusinessevents.com/top-5-reasons-to-choose-digital-marketing-as-a-career/feed/0Google ad office in Singaporehttp://sgbusinessevents.com/google-ad-office-in-singapore/
http://sgbusinessevents.com/google-ad-office-in-singapore/#respondMon, 12 Nov 2018 09:35:25 +0000http://sgbusinessevents.com/?p=65Looking for Google ad office in Singapore – address Its located at Mapletree Business City on the west side of Singapore

]]>http://sgbusinessevents.com/google-ad-office-in-singapore/feed/0Photoshop Training in Singaporehttp://sgbusinessevents.com/photoshop-training-in-singapore/
http://sgbusinessevents.com/photoshop-training-in-singapore/#respondMon, 12 Nov 2018 05:15:30 +0000http://sgbusinessevents.com/?p=63Photoshop Training in Singapore We provide Photoshop training in Singapore. We offer Microsoft Photoshop training courses for a private group throughout Singapore or an instructor-led Microsoft Photoshop class, Trainocate can cater to your Photoshop training needs. Photoshop is one of the...

We provide Photoshop training in Singapore. We offer Microsoft Photoshop training courses for a private group throughout Singapore or an instructor-led Microsoft Photoshop class, Trainocate can cater to your Photoshop training needs.

Photoshop is one of the most popular cloud platform subscription-based Infrastructure as a Service, Platform as a Service (Paas) and Software as a Service (SaaS).

Photoshop facilitate its users with anytime, anywhere access to the shared cloud computing resources, infrastructure, storage and other web services.

Photoshop helps developers and organizations to develop, deploy and manage scalable applications on the cloud while offering secure cloud storage with easy access from any where in the world.