Pizza operator Pizza 73 has launched its iPhone application to make ordering pizza both convenient and fast. The launch is the first of its kind from a Western Canadian-based pizza chain. Developed by Break Point Creative, the new app can be downloaded from the App Store for all iPhone®, iPod touch® and iPad™ devices.

This innovative application will fundamentally change the ordering experience, making it fast and convenient, all at the swipe of a finger. Users have access to the menu, specials, and to completely customize their pizzas and other menu choices. By using location-based services (LBS), it can map out the nearest Pizza 73 location. Registered users also receive added convenience with saved profile information and can choose their last order with just one tap.

Pizza 73 was one of the first in the industry to launch online ordering over ten years ago and has a strong online customer base, due to its user-friendly system and promotional activity, such as the current “Spin to Win” game when you order online. They are now first to market with the iPhone ordering app.

“We are committed to mobile as a part of our overall strategy to provide a fast and convenient ordering experience for our customers. As the leading pizza chain in Western Canada, we strive to be at the forefront of technology to set new standards within the pizza industry. Being a trend-setter is key to winning over new customers and providing another service to our existing customers.” said Pat Finelli, Chief Marketing Officer of Pizza Pizza / Pizza 73.