Mechanic meetings with Africa Fuels and Lubricants Limited

Mechanic meetings with Africa Fuels and Lubricants Limited

Africa Fuels and Lubricants Limited is the marketing company charged with marketing the Caltex brand lubricants in the East African market. The company markets all Havoline (Petrol Oils) and Delo (Diesel Oils) product ranges. The company has seen renewed efforts to penetrate and solidify its market share in East Africa.

One such move has been through their recent mechanic meets where they go to the ground and educate both mechanics and re-sellers on the product benefits as well as right oil applications for their brands. In October the company carried out mechanic meets in the regions of Mwingi, Kericho, Likoni, Nanyuki, and Naivasha meeting a total of 300 mechanics.

This is a bold new step in Lube marketing as many of the mechanics have learnt their trade through apprenticeship and as such the move helps these mechanics enhance their knowledge and skills.