Rebranding? How about Rebranding a Country?

Rebranding? How about Rebranding a Country?

With the release of Crazy Rich Asians, Singapore is on a rebranding spree! The small city-state in Southeast Asia has found the perfect scenario for rebranding the tourism industry and image of the country. Since being founded as a British trading colony in 1819, Singapore has become one of the world’s most prosperous and tax-friendly countries, lending it to be a world-class travel destination. With the bright spotlight cast by Hollywood, the island’s tourism board has the perfect set for Singapore to shine.

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