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Collectors were welcomed in the store throughout the two months, with customers urged to donate their old, round £1 coins, which had been taken out of circulation earlier in 2017.

A number of sponsored bag packs were also held, with customers encouraged to make a donation in return for volunteers packing their shopping for them at the tills.

Mick Golder and Glyn Jackson with the poppy mascot

Sainsbury's also sold commemorative pin badges to mark the centenary of the Battle of Passchendaele, which also added to the eventual total raised of £15,718.30.

Ian Partridge, store manager at the Swadlincote Sainsbury's store said: "Our local community always gets behind the Poppy Appeal and each year our customers and colleagues continue to dig deep to support the charity.