Beard

Nothing took the hipster movement by storm like the beard. Who knew that the simple act of growing out your facial hair would prove to be such a radical form of style, that it crossed the borders and went mainstream (every hipsters’ heart in the world just skipped a beat at that last sentence).

Originally grown and shown off by hipsters as a way to distinguish themselves, suddenly the streets of Williamsburg were awash with men who resembled homeless pedophiles. It was never clear who did it first, but soon it was more likely to see a man with mustache or beard than not.

Pencil, bushy, waxy, patchy, unkempt, groomed, long, short, handlebar – no style was better than the other and each one was tended to with the utmost dedication.

Unsurprisingly, the full beard began to take over as the main facial hair option for hipsters starting the revolutionary wave of bushy chins throughout the world. The only obstacle the male hipster will now face is convincing people that he’s not a Hasidic Jew.

A personal favorite around here, our Beard fragrance is a sweet woodsy scent with notes of dried, wind-blown leaves, charred woods of pine and cedar, amber, smoky sandalwood, and musk with a background containing hints of coconut and soft vanilla. A fascinating, complex, unique and appealing scent, it’s like you can almost smell the man-earth straight from the hairy source.