Social Media Lifeline for Last Keffiyeh Factory – BBC Middle East Business Report

Uploaded by Bob Wilson on February 16, 2016 at 6:39 am

Social Media Lifeline for Last Keffiyeh Factory &#8211; BBC Middle East Business Report

Three years ago the world's media descended on the Hirbawi textile factory - the last keffiyeh makers in the Palestinian territories. At the time the Hirbawi family - who make the traditional Arab headscarf - were struggling to keep the business afloat amid competition from cheap Chineses imports. But following a deluge of global media interest things began to look up -- and whatsmore, the Hirbawis are benefitting from social media to keep the orders coming in. Howard Johnson reports from Hebron.
My website: http://bit.ly/p3zsT8
Twitter: http://twitter.com/Howardrjohnson

Three years ago the world’s media descended on the Hirbawi textile factory – the last keffiyeh makers in the Palestinian territories. At the time the Hirbawi family – who make the traditional Arab headscarf – were struggling to keep the business afloat amid competition from cheap Chineses imports. But following a deluge of global media interest things began to look up — and whatsmore, the Hirbawis are benefitting from social media to keep the orders coming in. Howard Johnson reports from Hebron.
My website: http://bit.ly/p3zsT8
Twitter: http://twitter.com/Howardrjohnson