The very definition of courage

The very definition of courage

In a world desperate for true heroes, Lou Gehrig stood out as a man of courage, conviction and iron-clad determination. While he raised the bar on the ball field, playing an incredible 2,130 consecutive games for the New York Yankees, and winning six championships and seven all-star nods along the way, the ultimate proof of his courage was his steadfast battle with ALS.

In the end, the only player who could stop Gehrig was Gehrig himself. The Iron Horse's streak of 2,130 consecutive games ended when the big hitter benched himself after noticing a decline in his own performance. He took on this incurable neuromuscular disorder, now known as Lou Gehrig's Disease with the same dignity and fighting spirit he showed with his game.

We are honored to bring you The Iron Horse men's wristwatch that celebrates Lou Gehrig's integrity and courage.

The sturdy construction of stainless-steel case and band, with ion-plated bezel, honors the fact that The Iron Horse was made of tougher stuff than other men. But the real tribute is that, just like Gehrig, this watch simply cannot be stopped. The 27-jewel movement is an automatic, meaning it is self-winding, powered by the energy of your own activity. So as long as you are wearing it, this watch is powering itself up, eliminating the need for batteries or winding.

To match Gehrig's impressive stats—493 home runs and 1,995 runs batted in—we swung for the fences to make sure we could sell the The Iron Horse wristwatch for an attractive number. We're proud to offer you this watch, with 10 percent of all net profit being donated directly to the ALS Association, who are working toward a cure for Lou Gehrig's Disease.