How To Use Video In Your Event Marketing Strategy

Event marketing is an important part of any company’s growth strategy. Events give you an opportunity to connect with your users, customers, or other like-minded individuals in your industry, and hopefully, convert prospects into customers.

As any event planner knows, events are often expensive and challenging to execute. You want to make sure you’re getting as much return-on-investment as possible out of each event. An easy way to guarantee event ROI is by incorporating video into your event strategy. We’ve paired up with Eventbrite to help you navigate how to use video in your event marketing strategy.

Introducing Studio 6: The Future of Live Streaming Software

You’re in the business of capturing the moment. Shouldn’t you have the most of-the-moment live streaming software?

We’re proud to introduce Studio 6, the latest update to our switching and encoding live streaming software. Even easier to use and more powerful than its predecessors, Studio 6 gives you everything you need to produce professional-grade live events. Even better news? Studio 6 is included in your Vimeo Premium or Enterprise subscription.

What’s new in Studio 6 live streaming software

Make your colors POP.

Color correction lets you dial in your settings and apply them across multiple cameras. Adjust your camera’s color settings to get the best quality possible, and unify the look for multi-camera productions, by dialing in the RGB, brightness, saturation, contrast, and more.

Mix sound on the fly.

Edit sound on the fly with a range of filters on our audio mixer. Live streamers will have access to an equalizer, limiter, compressor, and more, all easily accessible right inside Studio 6.

Transition seamlessly.

Bump up your production value with dip-to-color fades and slick stinger animations. In addition to the SMPTE transitions currently available in Studio 5, Studio 6 users can use these new transitions to make stream-switching seem more natural than ever.

Stinger: Stinger transitions allow switching from one video source to another through short and effective video animation.

Dip-to-Color: Dip-to-Color transition allows switching from one video source to another through gradual fade into a specific color, and fade out of it to a new source.

Integrate with Mevo.

Full Mevo integration lets you operate one or multiple Mevos directly from the Studio platform. Almost anything that is possible from the Mevo mobile app, you can now do from Studio — live editing, changing resolution, frame rate, speaker volume, and much more. Studio is the only software that allows you to control and switch between multiple Mevos, making your multi-camera productions easier than ever.

Simplify your workflow.

Updated input settings make it even more intuitive to get Studio up and running for your next event. Users can now drag and drop inputs, add or remove inputs on the fly, customize input details, and organize your input list. Managing a multi-camera setup has never been so easy.