The chosen color of blood red serves as a symbolic move from the brand, as it was inspired by Elizabeth Arden’s "Red Door" lipstick -- a bright red hue that was supplied to women during the suffragette movement. More than just a feminist statement, this lipstick promises to donate 100% of its proceeds to "organizations that support survivors of sexual assault."

Buyers of the lipstick will be able to vote on which charity the proceeds will be donated to, with a list that includes: "Better Brave, Equal Rights Advocates, Futures Without Violence, National Alliance to End Sexual Violence (NAESV), National Women’s Law Center, NO MORE, Rape, Abuse, and Incest National Network and TIME’S UP Legal Defense Fund."