Zalando GmbH, was founded by David Schneider, and Robert Gentz, in 2008. The company engages in the online retail of apparel and shoes and is based in Berlin, Germany. It is one of the most conspicuous and likewise mysterious start-ups in Germany.

Founded only three years ago, Zalando has become the market leader, mainly due to operational excellence; and partly thanks to fancy television advertising in the online shoe retail market. Revenues in 2010 were 160 Million Euros and are expected to increase at least threefold in 2011.

The goal of Adidas is to lead the sporting goods industry. To achieve this ambitious goal different strategies are applied in order to fuel eager business development in future oriented emerging markets and to facilitate growth in terms of market share in already penetrated countries. Let’s have a look at the Adidas group by using standard marketing tools: Continue reading →