The Rise and Fall of Rayfish Footwear

Online storytelling project

Rayfish Footwear is an online storytelling project on a fictional company that offered personalized sneakers crafted from genetically modified stingray leather. The launch of the company website http://www.rayfish.com catalyzed a debate on emerging biotechnologies and the products it may bring us. It also questioned our consumptive relationship with animals and products in general. While such discussions often remain abstract, we aimed to make them tangible in a concrete product you can love or or hate.