Hockey Canada and Samsung Electronics Inc. have teamed up for a four-year agreement that will see the
electronics company become an international marketing partner of Hockey Canada. Through this strategic
relationship, Samsung scores exclusive promotion rights in the consumer electronics category, as well as full
event sponsorship benefits at all Hockey Canada-hosted events.

“Hockey is such a predominant aspect of Canadian culture and, year after year Hockey Canada delivers some
of the sport’s premium events,” said Benjamin Lee, president of Samsung Canada. “As a major supporter of
sporting events around the globe, Samsung is thrilled to now be partnering with Hockey Canada and becoming
part of the upcoming many major events as we prepare to host the world in Vancouver in 2010.”

The new agreement includes six national events per year – TELUS Cup, RBC Royal Bank Cup, Esso Women’s
Nationals, World Under-17 Challenge, Women’s Under-18 Championship, and the World Junior A Challenge – and a
minimum of three international events – 2006 Four Nations Cup in Kitchener, Ontario, 2007 World Women’s
Hockey Championship in Winnipeg and Selkirk, Manitoba, 2009 World Junior Hockey Championship in Ottawa,
Ontario, and all national team pre-tournament events hosted by Hockey Canada.

“Samsung Electronics has become a brand that is synonymous with the best in sports. Hockey Canada is
elated to have Samsung join our family of corporate partners,” Smith said. “This new relationship will bring
great value to our programs and events while providing Samsung with a great opportunity to interact with
thousands of hockey fans across the country.”

Along with this partnership, Samsung Electronics has sports marketing deals with five of the six National
Hockey League teams and, through its Four Season’s of Hope charitable program, Samsung has partnered with
hockey legend Wayne Gretzky to help raise awareness and funds for the Wayne Gretzky Foundation and the
Canadian Ski Council.

About Samsung Electronics Canada Inc.Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets
a broad range of award-winning, advanced digital consumer electronics, information systems and
telecommunications products. SECA oversees the Canadian operations of Samsung's Consumer Electronics
Division, Information Technology Division, Wireless Terminals Division and Digital Appliance Division.
Samsung Electronics Co., Ltd is proud to be a global TOP Olympic partner of the Olympic Games as Wireless
Communication Equipment Provider and a co-sponsor of the Olympic Torch Relay, having first become a worldwide
Olympic Sponsor in 1997. For more information, please visit www.samsung.com/ca.