Ben Franklin was joining his long-time friend for dinner for the first time in their decades old friendship. He was awed by the way his friend preceded every request to his wife with words such as honey, sweetheart, darling, and precious.

He thought this might have been the reason their marriage had lasted for fifty years and wanted to compliment his friend for continuing to use such endearing terms.

“It’s not what you think,” his friend said.

“The reason I use those terms is because I’ve forgotten her real name.”

Life Lesson: If you have trouble remembering names, make sure you have a workaround

As Aesop established hundreds of years ago with his timeless fables we remember words best when we become engaged in a story. Max has compiled an anecdotal story collection designed to generate “ah-ha” moments during coaching sessions, presentations, and meetings. Click here to see more.