ICNY SPORT

DESIGN & DEVELOPMENT • WAREHOUSING & logistics

ICNY Sport was created to solve a problem many cyclists and runners experience while out at night; how to stay seen and stylish at the same time. The brand had the answer to this problem by designing unique 3M Reflective printed socks. Working with 3M Reflective is often a difficult material to design and develop with, but with the help of IRT’s extensive global production capabilities, ICNY Sport was able to expand their product offering beyond socks to include many successful seasons of cut and sew bottoms, tops, outerwear, and accessories.