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“No More Lost Flounder” A note from the President of Betts® Tackle Ltd.

The Flounder Fanatic™ hook has changed the whole concept of catching flounder. In my 50 years of making tackle, I have never seen anything this clever, but so simple. It’s one of those “why didn’t someone think of this before” things.

The flounder’s mouth is sideways—he bites sideways, he swims sideways, he lies on the bottom sideways, and opens and closes his mouth sideways. Therefore, it makes sense to have a hook sideways to fit the flounder’s mouth—again—when he bites, he’s caught.

Compare this to the old method of laying the rod down, count to 10, etc, etc.—to simply catching the flounder. You go from losing 8 out of 10 to catching 8 out of 10, and that’s a great big WOW!!! And, I guarantee it!