The Importance of Having a Scalable Ecommerce Platform During the Holidays

Interested in improving the user experience on your online store during the holidays? Read and discover why it is important to have a scalable ecommerce platform during the holiday season!

We have discussed a lot about the importance of design and speed for your website and why it is essential for online stores going into the holiday season. A lot of researches and studies have shown that great web performance leads to more products checked, increased cart conversions, sales, and revenue. According to one research, 50% of mobile users abandon a website if it doesn’t load within 5 seconds which is important because 30% of the online sales are conducted via mobile.

Website scalability is the website’s ability to handle increasing amounts of traffic and sudden burst of visitors that may occur during the holidays and sales. Running a website that doesn’t scale well would mean that all potential buyers experience a slow website or can’t connect to your website at all. If you are investing time and money in attracting customers’ attention and the goal is to bring them to your store, you need to make sure the website stays fast so they don’t leave the store or abandon their shopping cart before making a purchase.

During the holiday season, there is a possibility for you to see a change in conversions or in customers, and an online store that doesn’t really scale to meet the needs and demands of potential buyers will result in lost sales and revenue.

If you invest in a scalable ecommerce platform and in a well-performing software solution for the holiday season, your customers will have a good experience on your website and they may become regular shoppers in the future.

If you are interested in investing in such a platform and scalable solution, we recommend you to consider s. Shopify Plus is the newest ecommerceplan by Shopify and it is suitable for larger companies and enterprises. Shopify Plus can help you run your store like a pro during the holiday season. It offers all the features, options, and tools you need to design the store of your dreams and sell your items to customers from all over the world.

Shopify offers 14-day free trial so we recommend you to try it and confirm that Shopify Plus is indeed the best ecommerce solution for your online store.