Over the last couple of weeks I have been helping to conduct some market mapping for a client in and around one particular German city.

Out of 20 technology companies that were identified as being of interest to them, we started by gathering some rough numbers from LinkedIn and Xing. We were interested in employees within a 50 mile radius of the city center – this was easy using LinkedIn search parameters and Xing’s filters.

It didn’t take long to notice that LinkedIn did not stack up against Xing when it came to coverage of employees in our target area.

Out of those 20 companies of interest, Xing had more coverage in all but 2 cases. Here’s a graph to make that absolutely clear:

According to Xing, they have around 13 million members worldwide – over 6 million of whom are based in German-speaking countries.

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