Brawndo Energy Drink Uses Straw Firearms for Fully-Loaded Campaign

Machine guns and rocket launchers to sell energy drinks? Why not? The team behind Brawndo Energy Drink believes that just using the tagline "Fully loaded with caffeine," is not enough to get boys and teens to purchase their product.

The Brawndo Energy Drink campaign includes four ads that depict a firearm, tank, cannon, and a fighter plane made out of straws over a bright yellow background. There is already a parent’s lobby group in Canada who wants to ban energy drinks to children--I’m not sure that Brawndo has helped themselves by adding violent imagery to the mix.

The ads were created by advertising agency Serviceplan München Hamburg, Germany with creative direction by Ekki Frenkler, Miro Moric and Patrizia Marroni. The copy was written by Eva Foraita.