Greenlight Research - White Goods pulled in nearly 1m consumer online searches in the lead up to Christmas

In the lead up to Christmas, white goods attracted 957,000
consumer searches on Google.co.uk, according to the latest
quarterly report, '
White Goods - Issue 11', by Greenlight. Dishwasher and laundry
products had close to 364,000 UK consumer searches, making up a
third of the total number of white-goods related queries.

Greenlight's report profiles search behaviour in the white goods
sector. It analyses which brands, retailers and review sites were
the most visible in both natural and paid media results and
therefore had the greatest share of consideration when UK consumers
searched for white goods on Google UK. The report also assesses
which brands interacted well on social media networks.

Overall, Greenlight's analysis established that in November:

The search term 'washing machines' was most queried (49,500
times), and accounted for 5 per cent of all searches made for white
goods

Searches for dishwasher and laundry products accounted for over
38 per cent of all searches made for white goods online,
proving to be most popular

Comet was the mostvisible website in the natural search
listings, achieving a 68 per cent share of voice. It was visible to
a volume of 648,374 white goods-related searches

Appliances Online was the most visible advertiser, achieving a
79 per cent share of visibility in the paid media space

Of the brands analysed in Greenlight's social media analysis,
Amazon was the most visible,

achieving a Klout score of 65. Samsung had the largest number of
followers on its Facebook account, just under 5,500,000

Appliances Online featured at the top of Greenlight's
integrated search league table, as it attained a sizeable share of
visibility in both the natural search and paid media space