In
these fiscally responsible times, it's clear that when it comes to
entering awards, the key decision makers are no longer the Creatives.
There's another far more influential gatekeeper, a true fate-maker in
the Award process.

That's right, for the first time ever, the
AWARD Call for Entries is targeting the people who matter most, the
players with their hands on the purse strings, the people with 'the
final say' - the heads of finance.

Over the coming months, AWARD
will be providing these fine men and women with irrefutable scientific
evidence that entering AWARD is crucial to their financial well-being,
agency longevity and general physical hygiene.

To launch the campaign, a book titled Pencils Equal Profits will be
delivered to the desks of CFOs around the region. Commissioned
exclusively by AWARD, this investigation contains real case studies,
graphs, and those diagrams with the interconnecting circles, covering
practical advice gleaned straight from the 'killing floors' of leading
international agencies. Basically it's all the motivation a CFO needs to
sign off even the most dazzlingly egotistical award entry.

So think. There's never been a more important time to enter AWARD. Because today, more than ever, Pencils Equal Profits!

The
2012 AWARD Awards are now open for entries till Friday, 2nd November
2012. Four special awards will be announced and presented on stage to
the winners at the AWARD Awards Presentation Evening, held on Thursday,
21st March 2012 in Sydney.

Material Deadline: All
files must be uploaded before you can finalise your entry. The file
uploads must be completed online by Monday, 12th November 2012.

For
entries to be accepted all hard copies, entry forms and AWARD entry
checklists need to be delivered to the AWARD office by 5.00pm Monday,
12th November 2012.

All payment must be made by Friday, 2nd
November 2012. Entries submitted after Friday, 2nd November 2012 will
incur a 15% late fee.

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on
the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief
Australia/NZ magazines, or The Work 09 Annual, email: Kim
or Michael

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