Collaboration sharing and digital productivity

What are we to make of the ‘nightmare before Christmas’ from the grand-sounding Global Social Media Impact Study, a European Union-funded research programme which purports to have studied respondents aged 16 to 18 in eight countries for 15 months and found Facebook use was in sharp decline?

How much is recruitment changing? If you believe the tech vendors then plenty. But dig a little and you quickly see immaturity and iteration rather than any fundamental rethinking about how to improve this risky process.