The coffee industry has long been notorious for the low rate-of-return that bean growers in even the most renowned coffee regions of the world receive for their work. That spawned the "fair trade," movement, which was an effort to boost the price that growers receive.

Now there's a new model, one that is coming to Syracuse.

Thrive Farmers Coffee is a group of 425 farmers who sell to retailers, wholesalers and roasters -- cutting out the middle man. At least 50 percent of the revenue from the sale of the coffee goes back to the farmer.

Customers will also have a chance to hear from and pose questions to Marco Tulio of Honduras, one of Thrive's farmers, during a live Skype interview. Customers can also win a Pour Over coffee set-up and a Thrive Farmers T-shirt by submitting their questions for farmer Mario Tulio in advance to www.facebook.com/CafeKubal and twitter.com/Cafekubal.