Just barely two-thirds of a year old, Catapult Corporation is shifting its focus outward rather than inward. The company announced last week that it would be instituting a monthly charitable-giving initiative. It would also be putting the decision-making regarding that philanthropy in the hands of its valued employees.

Duluth, GA (PRWEB) October 28, 2011

Still very much in its infancy, Catapult Corporation, an online publishing company that markets the world’s top talent in a committed effort to bring genuine value to the world, is already outshining the rest of corporate America in one regard: charitable giving. Last week, the company announced that it would be giving its employees carte blanche in choosing a monthly recipient of corporate philanthropic funds.

According to a recent Ã¢Å“The Chronicle of PhilanthropyÃ¢ article, Ã¢Å“Donations to United Ways Dropped Last Year.Ã¢ When inflation is factored in, that fundraising declined 1.2 percent over 2009 totals. Corporate giving to the organization fared even worse, plummeting 1.4 percent. United Way WorldwideÃ¢s spokesperson blames the sputtering economy for this situation. And because the recession has to fewer employees in the workplace, employee contributions are also trending downward.

Catapult Corporation out of Duluth, Ga., is positioning itself to break these trends. Launched fewer than nine months ago, the company came out of a corporate meeting last week and announced that it was going to start not only emphasizing corporate giving, but also encouraging its employees to be part of that philanthropic philosophy by allowing them to choose to whom the monthÃ¢s corporate charitable funds would be donated.

Catapult Corporation founder explains, Ã¢Å“According to the dictionary, catapult means to thrust or move quickly or suddenly, and our aim is to live up to that name by making a global impact right out of the starting gate.Ã¢ He goes on to add, Ã¢Å“From here on out, the Catapult Corporation plans to make monthly, unannounced donations to a charitable organization. The determination of that recipient will be the people who make this company run Ã¢“ our valued employees.Ã¢

This philanthropy is just another way Catapult is endeavoring to change the world. As its slogan emphasizes, the company is committed to helping real people achieve real results. That goal is accomplished by being market driven rather than audience driven. Catapult uncovers lucrative markets with high-profit and superior long-term growth potential for its top-talent clients. In the same differentiating way, the company is embracing an outward, charitable-giving focus rather than an inward, self-motivated one.

Top talent who would like to reach more lucrative markets while benefiting worthy causes in the process can learn more about Catapult CorporationÃ¢s charitable-giving mission by contacting Tausha Monteiro at 404-537-1425. For more information on what the company has to offer, visit http://www.catapultcorporation.com/