Helping TES apply their new brand with confidence.

As a well established and trusted name in education, it was vital TES communicated its newly refreshed identity accurately and confidently in an increasingly noisy and competitive marketplace.

Abilities.

Brand ManagementBrandingDesign

Focus.

TES had undergone a major transformation in its business model and market propositions. A newly created identity was created to promote this, but it was proving difficult for the teams to apply effectively.

Purpose.

We created a set of design management principles, for the teams to follow, in order to leverage the new identity’s benefits in both a creative and consistent manner and in a dynamic, commercial environment.

Value.

The resulting TES Brand Identity playbook immediately provided the sales and marketing teams with the ability to communicate with their customers and markets in a confident and rewarding manner.

TES asked us to help them leverage the value of their new brand identity, which was proving difficult to deploy.