Graphic packaging for the program TyC Sports Summer 2015. During January, all the programs move to Mar del Plata under a common aesthetics. A summery visual identity under the particular conceptual approach of TyC Sports: The Summer Cup, the "micro-stadium" ("Micro" is also a common slang for bus in argentina), the flowered boot, the footballing sea lion (icon of Mar del Plata city) and even Bielsa and his beach fridge.