Ad tech company Advrty introduced the beta release of their patent pending VR platform for native advertising. The company makes immersive ads seamlessly integrated into three-dimensional worlds of VR games and applications. The platform enables advertisers and brands to meet their consumers in new and innovative, context-driven experiences. The technology will be presented at Pocket […]

New research from Future Thinking has found that the consumer response to the iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. 20% of British consumers said: “I don’t want a smartphone – I just want a phone that makes calls.” Only 5% said they planned to upgrade to an iPhone soon after […]

Inspired Pet Nutrition, the family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them. IPN has been working with add to basket tech firm Adimo to enable customers […]

Bairstow Eves, an estate agency business owned by property services company in the UK, has announced the launch of a social media campaign, ‘Styled to Sell’, in which it has teamed up with a selection of well known bloggers and vloggers for the first time. Bairstow Eves is an established name in the residential property […]

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]

MarComm News’ Legend Series is designed to show a different side of some of the ‘best of the best’ (our legends) personalities of the Marketing and Communications world. These people really don’t need an introduction and we’re sure most people in the industry know their career highlights and stories already! So here is a look at […]

Unilever is working with a variety of influencers to promote the launch of Simple’s biggest innovation in years – the Water Boost range – in a campaign created by TMW Unlimited. The Simple Water Boost range is designed to combat dehydration: a condition in which skin doesn’t contain enough water, usually as a result of […]

New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]

Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]