BASF

RN30 CONCEPT CAR

A REFLEKTSOLUTION

ON THE SHOW OR AT HOME – EXPERIENCE AND EXPLORE THE LATEST AUTOMOTIVE DESIGN AND TECHNOLOGY OF THE RN30

Explore and experience the racing concept car with Augmented and Virtual Reality modes

International iOS and android app store releases bring the experience to global audiences

AR/VR application extends the life of the concept car outside of the motor show arena

CHALLENGE

EXTEND AWARENESS OF CONCEPT CAR INNOVATIONS IN AND OUTSIDE OF MOTOR-SHOWS

Ever since the 1950’s concept cars have continued to not only inspire the motoring world with awe-inspiring projects but also provide a method to showcase the latest technological and design possibilities. In most cases, the concept car will never hit the mass production lines – but this does not mean that they do not have an important story to tell about the possibilities of current automotive innovation. The joint partnership between Hyundai Motor and BASF spawned the created of the RN30 concept car which was set to feature at the 2016 Paris Motor Show and the K-Messe. The German-South Korean collaboration were looking for a way to increase the reach of their technical and design innovations for sales teams at the motor show and beyond for the motoring world.

SOLUTION

“RN30 AR” provides stunning Augmented and Virtual Reality views of the RN30 Concept Car, co-created by Hyundai Motor and BASF. Sales teams at the Paris Motor Show and K-Messe 2016 utilised both Augmented and Virtual Reality modes to highlight the race car’s core technical and design innovations to a live audience. Just click the information points on the 3D model to access information, enter the vehicle with 360 gyroscopic view or explore the story mode with behind the scenes videos and insights. Meanwhile, with the closing of the motor shows, the international launch on iOS and android devices lets the spectacle of the RN30 live on for motor enthusiasts, now able to discover and explore the technical innovations of the concept car anytime, anywhere.

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