In this chapter, you find out how to design web sites with search engine marketing in mind. For many sites, search engine ranking is viewed as a part of the launch, but not as a part of the design. If you are fortunate enough to be newly building your web site, you can construct it with search engine friendliness from the ground up. It’s more likely, however, that your site already resides on the web. Search engine optimization (SEO) is a new phase of your site’s development, but it’s better late than never. This chapter contains many rules of thumb that can help ...

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