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In today's complex business world, competitive advantage is harder to achieveand even more difficult to maintainthan it has ever been before. In a time of instant global communication and ubiquitous information, the ability to develop a deep understanding of your customers and your markets is critical. Success ultimately depends on whether your organization can respond with speed, knowledge, and confidence to the evershifting needs of your customers and the ever-changing strategies of your business competitors.

Microsoft Dynamics CRM 3.0 Professional, formerly known as Microsoft® Business Solutions CRM, is a complete Customer Relationship Management solution that provides all of the tools and capabilities needed to create and easily maintain a clear picture of customers from first contact through purchase and post-sales.