T. Perga, T. Shevchuk

State Institution «Institute of the World History of Academy of Science of Ukraine»

National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»

In the article the essence of the domestic war propaganda in the Great Britain
during the World War I is shown. It is proved that the moral mobilization developed
into the political trend. It was found that the main channels of propaganda included printed materials, films, cultural and educational institutions. It was also proved that an integrated approach was one of the most important features of military propaganda
in the UK.

Keywords: World War I, British inner propaganda, informational influence.