Between its four fashion-y lines, the launch of Universal Thread, which offers a full range at budget-friendly prices, and a collaboration with Hunter, Target really is here to outfit you for every single occasion in your life. “It’s our goal to take the stress out of swimsuit season and bring joy back to the beach by providing something for every Target guest,” the retailer posted on its A Bullseye View website. “To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit.

Times, they are a-changing, and we couldn't be more thrilled. In the past, plus-size women have had to settle for whatever oversized, floral, and frankly not-so-cute bathing suit they could find, but it’s 2018 and swim designs for the size 14-plus set are finally on-trend.

It first took the active world by storm with its perfectly flattering, color-blocked leggings and crop-tops. Then, it expanded to fresh colorways, new categories (chic tennis looks, anyone?), and even a dress made for exercising. But Outdoor Voices clearly doesn't plan on stopping there if its plethora of recent launches is any indicator. The latest drop from the Doing-Things powerhouse is expanding beyond traditional activewear and entering the competitive world of swim. Ever since its inception, we've been waiting for Outdoor Voices to tackle this category. ...