This initiative "would involve creating a list of movies that Netflix would provide for library patrons for free, the paper said, which would save the library system the cost of buying the expensive DVDs. In return, the system would pay Netflix for the service." This service would be part of the library's plans to increase customer service by incorporating more home delivery of library items.

While a Netflix representative quoted in the article was unaware of any possible partnership, John Vitali, chief fiscal officer for Brooklyn PL, is quoted as expressing a desire to "work with Netflix and really get that inventory together, really use Netflix as the delivery mechanism."