Press Camp was "intimate and magical", says organiser

Lance Camisasca says his Press Camp in Idaho exceeded expectations for the 20 editors and the 19 brands at the event

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The inaugural Press Camp event went without a hitch, attracting top bike journalists to a Rockies ski resort which is supremely bike-friendly. Despite the first three weeks of June being a wash-out, the skies were blue in Sun Valley for the duration of Press Camp.

Organiser Lance Camisasca - the organiser of Interbike for 12 years - said the 19 represented brands had one-on-one time with the 20 journalists.

"What made it so magical was it was intimate," said Camisasca, talking at a lively end-of-show party hosted by Smith Optics.