What is the starting point to building a customer avatar?

Gеt уоurѕеlf in the mind of your customer аnd build a реrѕоnа. Answer thеѕе questions: Are they mаlе or female? How оld are they? Dо they hаvе a fаmilу? Whеrе dо they wоrk? Hоw muсh money dо they mаkе? How do they spend their lеiѕurе time?Hоw physically fit are they?Whаt аrе their fеаrѕ? Their hobbies? Their drеаmѕ?

The specific steps to creating an avatar?

There are 5 major components to the customer avatar. In some cases, you’ll need to survey or have conversations with existing customers to accurately flesh out your customer avatar.

1. Goals and Values: We begin with the goals and values of your ideal customer. The goals and values must be relevant to the products and services you offer. Remember you will use this information to develop all the components of your marketing campaign such as copy writing, content creation and email marketing.

2. Hangouts and Information Sources: where do they get their information and where do they spend their time. You can target sources from both the online and the real world such as

Books and magazines they read

Websites and social media platforms they post or browse

Social club and events they attend

Conferences they go to

Influencers they follow

Interests groups they are part of

Meet up groups they go to

Any professional affiliations they have

If you have developed a relationship with your customers than this information will be easy to get but if that’s not the case and you are unfamiliar with your clientele a lot of this information can be accessed on the internet by looking at the individuals social media profiles. Another way to get this information is to do surveys, or focus groups where people can fill out questionnaires.

By listing their hangouts and information sources you will determine the best places to advertise and the targeting options you’ll use to reach your ideal customer. The idea is to find the niche sub market.

For example, if you are in the self development market you wouldn’t want to use Tony Robbins as the influencer they follow. Tony is someone that people would recognize in your industry but so will everyone else. You would want to chose a more niche influencer like Lewis Howes which will allow you to hone in on your ideal customer and exclude everyone else.

3. Demographic Information: this information will bring your customer avatar to life. Demographics are important because they allow you to gauge in what the background of your ideal customer is and what type of information will be relevant to them. Demographics will allow you to consider generational gaps, the type of language they respond to, whether or not the product makes a good fit for them etc. Demographics allow you to “get inside the head” of your ideal customer. These are the specifics you should ask for

Age

Gender

Marital Starus

Income

Children

Location

Occupation

Education

4. Pain Points and Challenges: when you introduce a product or service the only way it can be successful is if it’s solving a certain problem and alleviating a certain pain point for your customer. Otherwise its useless.

Identify the pain points that your product or service is addressing for your ideal customer. In your marketing you must build solutions to their challenges and pain points and use language that addresses them in your marketing messages. The way to build a strong message starts with identifying the pain point and then offering the solution.

For example:

[Problem] Are you tired of losing clients?

[Solution]Get a proven method to sign a client with one phone call.

[Problem]Can you live with another day of pain?

[Solution] Get the fastest acting natural pain killer on the market.

Copy like that will get a response from your target market because it is specific to one of their pain points.

5. Objections to the product or service: Why would your ideal customer choose NOT to buy your product or service? These are called“objections” and they must be addressed in your marketing.

For example, if we know that your client may be concerned with the amount of “out of pocket” time it will take to learn the proven method of sales, you might send an email with a subject line like…

Proven Method of Sales (In one business day)

Understanding your ideal customers decision making process is paramount to the success of your marketing and sales campaigns.

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About Us

I am, Ahmed Aibak, former engineer turned online and offline entrepreneur. After getting a Master in Engineering I worked the corporate ladder for a few years; working long hours, without passion or a sense of purpose I found myself marching to the beat of someone else’s drum.