Research Abstract:

A Corporate Command is an instruction work, a call to action in the form of an imperative: "Just Do It", "Turn on the Future", "Live without Limits", "Tap into great taste", "Think different", "Ride the light".

It is the hypothesis of the Institute for Infinitely Small Things that these commands, largely and consciously ignored by a public over-saturated with advertisements, function very effectively as infinitely small things.

By compiling, tabulating, concretizing and enacting these commands in the International Database of Corporate Commands, the Institute for Infinitely Small Things seeks to better understand the mechanisms behind this deployment of power and its larger cultural ramifications.

How this research will be used by the Institute

The Institute for Infinitely Small Things uses these commands to conduct research performances- performances in which we attempt to enact, as literally as possible, what the command tells us to do and where it tells us to do it.

How others can use this research

If you wish to use this archive for your own research, you are free to do so under the terms of the Creative Commons license below. You may copy and distribute this work non-commercially as long as you give credit to the Institute and to the researchers who collect Corporate Commands.

The Institute welcomes requests for Research Partnerships and is interested in publishing, syndicating or linking to any research that is relevant to our mission. Email us at info AT infinitelysmallthings.net to inquire.