Tapping the Hispanic-American travel market (Carribean Net News)

SAN JUAN, Puerto Rico: Exclude the Hispanic-American market and you make a huge blunder. Americans of Hispanic descent now spend so much that their buying power is estimated to reach US$1.2 trillion by 2011. Reaching the potent Hispanic-American market is one of the issues under discussion at the Caribbean Media Exchange on Sustainable Tourism (CMEx).

How potent is this market? Organisers of the Counterpart International-produced CMEx, to be held May 15 to 19 at the Holiday Inn San Juan on the Caribbean island of Puerto Rico, say that in just three years’ time, nearly one out of every six residents in the United States is expected be of Hispanic origin.

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