DATA UNKNOWN: WEB SERIES

38th Annual Telly Award Winner for B2B Communications:
Data – and what we do with data – is one of the hottest topics of this decade. According to IBM, we create quintillion bytes of data a day.

INFINIDAT, an enterprise storage solution, approached us about producing a web series that would open that discussion up across verticals. Their concept for what would become Data Unknown involved bringing the human into the data discussion.

Here’s a look at two of our favorite episodes: India’s Mobile Generation and Can We Live Without Data.

The Taste of Framingham

38th Annual Telly Award Winner for B2C Communications:The Town of Framingham hired us to produce a series of video to highlight the diverse – and delectable – restaurant options in their Downtown Framingham area. This series was produced to support their efforts to promote Downtown Framingham as a destination. We created a cinematic experience that highlights both the food and the business owners behind the business. Here are two of our favorites from this series: Pho Dakao and Pueblita Paisa.

No one can break Boston’s spirit. Like much of Massachusetts, we felt passionate that 2014’s Boston Marathon had to be a success. During the winter of 2013 we sat down with the City of Framingham and its Framingham Downtown, Inc. group to discuss what we could do.

The Boston Marathon cuts through Framingham’s downtown. Residents have always gathered along route 135 to cheer on the runners, but we weren’t sure if they’d do so in 2014.

We proposed creating an organized event for residents to take part in. We called it the “6 Mile Moment” and it now takes place around the 6 mile marker.

Spectators come and enjoy live music and family-friendly activities. The event also provides an opportunity for local businesses to interact with the community. The City’s Police Department, Department of Works and their Fire Department all come together to ensure a fun, safe environment.

We partnered with Framingham Downtown, Inc. and organized what has now become an benchmark, annual event in the downtown.

In addition, we produce a 6-camera live broadcast of the event for spectators to view via the City’s Facebook Live.

FujiFilm, IBM, BDT and Quantum contracted us to produce an engaging web series as a selling tool for Linear Tape File System (LTFS).

After a creative meeting with the team, we got to work. Their target audience were Millennials.

We developed a younger protagonist, surprisingly well versed in a Tape technology. We wrote short, informative but engaging scripts involving two and three actors.

The series proved to be a successful sales tool by the LTFS consortium.

Here are two of our favorite episodes: The Interview and The New Client.

There’s just one thing our Creative Director loves more than producing and directing video. And that’s beer.

Imagine his delight when, in 2011, the brew masters of Jack’s Abby opened their award-winning brewery next door to our studio?

Their craftsmanship and obsession with producing the highest quality lager was – and still is – inspiring. But more people needed to know about it, first.

We launched the series, Beer Brothers, and interviewed master brewer, Jack, about his lagers. We kept the episodes short and informative, but informal and engaging.

The series was not Jack’s Abby-centric – we interviewed other local brewers as well. But the Hendler brothers lagers were viewed by a wider audience. And they were immensely happy with the number of people who came to their brewery and mentioned they had seen their videos first.