Integrated Advanced Social Media Marketing

Masterclass

Michelle Stinson Ross, Apogee Results

Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit

Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time.
– We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting.
– We will also delve into how to use creative elements to package content for the various social channels.

Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing

Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results

What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve