MailChimp and Salesforce CRM can communicate with each other and automatically handle those tedious – but so important – data synchronization chores. In this post, we’ll see how easy it is to have Salesforce CRM automatically create a lead record whenever someone subscribes to your MailChimp list.

Update (6/27/17): A lot has changed over the years! For an updated, comprehensive look at MailChimp for Salesforce, visit our Knowledge Base. — When someone unsubscribes from your mailing list, MailChimp can automatically notify Salesforce to mark the corresponding lead or contact record as having "opted out" of further email communication. That way, you can easily keep …

Our goal is to eventually have full integration between MailChimp and all the major CRMs. It’s why we’ve invested so much into building a robust API. Our first "baby step" in that direction is our recent integration with Salesforce.com. If you’re a MailChimp user, you can now give us your Salesforce information, and we’ll import …