Shelton’s eighth annual Eco Pulse™ study reveals exactly what you need to know about how Americans view all things green – and how that translates into buying behaviors, brand affinity and sustainable actions.

This year’s study highlights the long-term trends for green buying behaviors and sustainability as a growing cultural norm. Specifically, we delve into how behaviors are aligning with attitudes and identify brands that are getting a purchasing lift because of their sustainability reputation.

Shelton’s eighth annual Eco Pulse™ study reveals exactly what you need to know about how Americans view all things green – and how that translates into buying behaviors, brand affinity and sustainable actions.

This year’s study highlights the long-term trends for green buying behaviors and sustainability as a growing cultural norm. Specifically, we delve into how behaviors are aligning with attitudes and identify brands that are getting a purchasing lift because of their sustainability reputation.

Gather valuable insider knowledge and insight into trends

Understand which drivers and messaging resonate best

Identify opportunities for capturing consumer loyalty

Create a competitive advantage for your brand

Our eighth Eco Pulse™ study is Shelton Group’s annual exploration of consumer perceptions and behaviors regarding sustainability. The study contains a mix of new topics and tracking questions. This online survey was fielded in May 2016, surveying a total of 2,282 respondents (2,027 U.S. respondents and 255 Canadian respondents). The survey sample was stratified to mirror the U.S. and Canadian populations, using quotas for geography, age, gender, education and race; data were weighted slightly to match U.S. and Canadian population distributions. Margin of error is +/- 2.2%.

We share what we’re learning from our ongoing polling and front-line work in this space at webinars and conferences all over the country. See what's on tap. (And let us know if we can connect while we’re at the same event!)

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