TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck

TOG concept store in São Paulo, designed by Triptyque Architecture and Philippe Starck

The concept of the first mono-brand shop in São Paulo, Brasil, was created for the designer furniture producers TOG through a collaboration between Philippe Starck and the architectural studio Triptyque Architecture.

The idea of the flagship conceived by the architects outclasses the idea of the traditional shop by introducing a multi-functional space, not simply a retail outlet, but a place for socialising and doing different activities apart from shopping like creating, reading, dancing, eating, etc. The shop is spread out on diverse levels and also includes a garden and restaurant,Marakuthai for TOG, directed by Brasilian chef Renata Vanzetto.