This post was submitted by Rachelle Money, who works with Wordtracker and writes for its newsletter. Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication’s online traffic has grown 150%. Hearst publishes 15 of the world’s most popular magazines such as Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as […]

Search engine optimization (SEO) makes journalists groan if my experience of a busy newsroom in a national paper is anything to go by. Journalists will bristle at the idea of ‘stuffing keywords’ into their copy, while managers who often don’t understand SEO themselves rail about falling circulation figures and the need to get the extra […]