If you’re lucky and adventurous you might have visited this Pacific Northwest beauty
before and you know…it’s all true.

A laid-back metropolis that works with an appealingly off-kilter vibe, an almost
unfair abundance of natural splendor, eclectic nightlife, tax-free shopping, famous food carts, fine micro-breweries, and of course a pioneer spirit that stays with you. The Oregon Lottery
welcomes you to a city and state that welcomes all.

SHIFT! Your Game is this year’s theme and promise of insight to all that attend. This
theme reflects the need for shifting the way lotteries think and operate in a rapidly changing environment. The keynote sessions are designed to offer concepts on how to keep up with our constantly
moving market. These sessions will bring fresh perspectives from outside our industry and will leave attendees with ideas on how to apply the message to their lotteries to meet new opportunities or
face existing challenges.

Keynote speakers from outside enterprises will explore shifts
in…

Your thinking for what the future holds

New products and markets

Your customer base

Security for the digital age

Your branding

Our unique Insight sessions will go inside our industry to share best
practices on key subjects germane to every lottery and include:

Corporate social responsibility

Working in a political environment

Multicultural marketing

Data and analytics

The SHIFT will begin Wednesday, September 13, 2017, at the Oregon Convention Center
with various events and sessions occurring throughout the week. In addition to the Keynote and Insight sessions listed above, conference attendees will have the opportunity to explore the NASPL Trade
Show, interact with vendors and fellow industry members and see which lotteries will go home with NASPL's prestigious advertising awards.