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The SP200 (Swanepoel Power 200) is a research service annually spanning more than 400 hours analyzing over 1,000 CEOs and other C-level leaders in the residential real estate brokerage industry. Leaders are analyzed for their personal influence, their tenure in the industry, the office the person holds, the decision-making power of their office, the financial resources of the company or organization, the company or organization’s significance and contribution to the industry, the company’s geographic reach, as well as public announcements about pending changes.

The goal of the SP200 is to identify those thought leaders that influence, impact, and lead the residential real estate brokerage industry. Power Players and ranked overall as well as in various different categories and sub categories such as:

Corporate Executives
Brokerage Executives
Technology Executives

Organized Real Estate Executives
Thought Leaders
Outside

Social Media
Women
Canadians

This respected list has been referenced in the media over 4,000 times including publication such as the Wall Street Journal, Forbes, Bloomberg, MSN and MarketWatch.

Original and Methodology behind the Power 200

The publication was researched and published under the guidance of trends analyst[4] Stefan Swanepoel.[5][6] Swanepoel is widely acknowledged as a leading researcher on real estate trends[7] and is author of the annual Swanepoel Trends Report that has been published annually since 2006.[8] It is this 30,000-foot purview and in-depth 20-year industry research that brings validity to the list. The executive editor on the SP200 is Rob Hahn.

The rankings are based on multiple criteria[9] taking into account attributes such as the individual’s personal influence, his/her tenure in the industry, the office he or she holds, the decision-making power of said office, the financial resources of the company or organization, the company or organization’s significance and contribution to the industry, the company’s geographic reach, and his or her recent activities, growth, and potential.[10][11] The list[12] stands as a milestone analysis of the multidisciplinary residential real estate industry and is released annual in January in print and online at www.sp200.com.

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