For the first time, The New Children’s Museum is getting in on the Comic-Con frenzy. The downtown institution is collaborating with The Cartoon Network to present an “experience” and an “exhibition” based on the popular children’s series, “The Adventure Time,” July 11-15.

The experience, “The Adventure Time: Keyper Seeker,” promises to “welcome guests into a lush re-creation of the Land of Ooo!” (In case you are wondering, “The Adventure Time” is about “a human boy and his adopted brother — a magical dog — (who) set out to become righteous adventurers in the Land of Ooo,” to quote

Kids will be greeted by The Keyper, who will present them with a special key (what else were you expecting from the Keyper?) that opens one of the numerous doors controlled by the Door Lords. But before you can get in, you must answer a riddle.

The exhibition, “Adventure Time Fan Art exhibition, will show art created by, you guessed it, fans.

And there’s more:

In case you need a warm-up to “Adventure Time,” on Friday, July 6, from 10 a.m. to 4 p.m., the museum will host a “Superhero Jam” including a pop-up comic book workshop, a KPRI-FM DJ, Batman (the superhero, not the DJ), the Super Galactic Beat Manipulators and the San Diego Unicycle Society.

Admission to the New Children’s Museum (200 West Island Ave. downtown) is $10. Call (619) 233-8792 or visit