As a real estate professional you market your business every day – through your advertising, brochure, signs, business cards, website, e-mail news and more. But in your marketing do you always offer a “Reason Why” they should call you. A “Reason Why” is the key to greater response and return on your marketing investment.

Ask yourself as you look at all your marketing – “Does this provide my client or prospect with a reason (s) why they should continue to work with me or contact me?”

These reasons should be much more than simply the listing you happen to have that you hope someone will stumble upon. You must describe the added value you bring to the client and prospect. This might be your specialized training, your community involvement, your extensive advertising program, your website, your years of experience.

Whatever it is – do you prominently include it in all your marketing? If not, make that change today. You’ll see better results from your marketing efforts. Always give your client and prospects ample reason to do business with you.

If a picture is worth a thousand words, a video should be worth ten thousand. A video is a way to tell a story, specifically, your story. It’s a way to share your viewpoint about a particular issue or to let potential customers and clients get to know you and your business.

Choosing to take and upload video on a regular basis is a huge commitment. You might be wondering why you should do it. Maybe you aren’t convinced that it will place you as an authority figure in your subject matter. Perhaps you’re unsure that it will help you to reach new customers or clients or to solidify your existing customer base.

Everybody has their own rules regarding whom they follow on Twitter. For instance, some people follow as many people as they possibly can because they think they will gain followers. They might, but their scattershot approach probably won’t add any value to their Twitter experience.

“What should I include in my e-letter?” Many business owners ask that question once they’ve decided to start an e-letter campaign. The answer to the question, unfortunately, isn’t a generic one. Each business is different, and each one requires a tailored e-letter campaign. Continue reading “What should I include in my e-letter?”

A few months ago, an article from Inman tried to put a positive spin on the fact than one in five people with smartphones use them to check into geosocial services, such as Foursquare and SCVNGR. It sounds like a good statistic until a percentage is distilled from those numbers: twenty percent. Twenty percent of people with smartphones use them to check into locations.

A few days ago, I was watching a rerun of Roger Ebert’s and Gene Siskel’s Sneak Previews. The two men were discussing influential movies of the 1970’s, which led to a discussion about the movie industry, public relations, and marketing. The two men referred to a movie that was supposed to showcase the near-death experience. What the movie was was pure hype. The movie industry did such a good job of promoting it that people went to see it only to be disappointed. Continue reading “4 tips for creating content that exceeds expectations”

It’s hard to be objective about your website. It’s your baby. Maybe a friend or one of your kids designed it. You don’t want to hurt their feelings. Unfortunately, if you refuse to take an objective look at your website, you’re hurting your own chances of being found and of acquiring new customers.

Clients sometimes ask me if they should connect their Twitter and Facebook accounts. I always answer, “No.” While it’s fine to connect your Facebook account with Twitter, it’s not a good idea to connect your Twitter account to your Facebook page.