Marketing

It’s obvious that there’s way more to the launch of a new product or service than simply using a few promotional items. But the items that you do pick can go a long way. Promotional products allow you to be creative and give your customers something fun and useful that also helps promote your product […]

Successful product launches are not singular events. They are processes. They require plans. These plans must be committed to by all members of your staff – which means everyone involved in the project must be aware of their responsibilities. Time-frames, strategies and objectives all need to be outlined and detailed. These 10 areas represent what […]

Why should your ideal customer buy your new product and not your competitor’s? If you have an answer for that question, then you’ve already established your unique value proposition (UVP). Ask yourself this: what is it about my product that makes it so compelling that even if it was unavailable, my clients or customers would […]

Early adopters embrace new products, services and technology before most other people do. From being the first to buy a 3D HDTV, to having that brand new app for their phone, they enjoy using new products sooner than their peers. Statistician Everett Rogers developed a theory called the Diffusion of Innovations that stated early adopters […]

A well defined target audience for your new product launch has never been more important. You can’t possibly speak to everyone. By targeting a specific group, you’re not excluding those who don’t fit in that group; you’re just focusing your efforts (whether that’s dollars or branding) on those most likely to buy from you. It’s a more efficient way to reach your clientele.
Identify your average buyer and mold your marketing accordingly, this allows you to build a solid foundation for your launch. Say that you’re a car company preparing to launch a new crossover. You can choose to target those who are age 30-65 with household incomes of $90,000+. To further refine your market, you might want to target people with families or young children. It can be also broken down a step further by singling out women. By clearly focusing on your audience, it becomes much easier to market your product.

A business can flounder without the proper promotional literature in place to support a product launch. You would never want to go into a meeting without something that you could leave behind for people to remember you by. Something like a brochure or business card that they can touch. Your sales staff needs these products […]

You’re eager to get your target audience to purchase your new product and have it become a success… but so is the competition. They want your business. They want your product or service to fail. They will offer whatever they can to take customers away from you. There is a never-ending struggle between businesses to […]

When Steve Jobs died on October 5 at the age of 56, he left behind a staggering legacy. Apple is the most valuable technology company on earth; its products have become some of the most beloved of all time. Jobs’ company was built on the idea that products should enhance the lives of their users. […]

Picture a turtleneck-clad Steve Jobs, holding the latest piece of Apple technology in his hands, telling us all how his product will change the world. Your company may not have the power or budget to hold an Apple-like event on its own, but a conference is a great way to introduce your product to the […]

“Failure to launch” isn’t just a terrible movie; it’s a problem that afflicts many new products. Every year, businesses mistakenly present new products to their customers without strategically determining the way they are going to be launched. A successful product launch is the result of reliable, skilled and informed marketing teams conducting thorough research and planning. Keeping these 6 points in mind gives you a way to develop that strategy.