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Guess kits out LAFC

July 27, 2018

Denim brand Guess has unveiled a new partnership with the Los Angeles Football Club.The LA-based fashion label has teamed up with the major league soccer club to provide custom suiting and fashion looks for its players when they are off the pitch for the next three years. Tailored pieces will be created for the athletes by Marciano, which falls under the brand's umbrella. Images posted to the brand's Instagram account show the players making their entrance for a game on Thursday evening in a series of sharp suits that included bow ties and three-quarter trousers.

"Guess has always had a strong connection to the surrounding community and takes prides in being one of the first denim brands to establish roots in downtown Los Angeles," the brand said in a press release announcing the move.

The partnership is the latest high profile project from Guess, which announced the launch of a circular fashion recycling program back in June. Dubbed "Resourced," the program rewards customers who bring a minimum of five pieces of apparel or footwear with a 15% reduction that can be used in-store or online.

Watch company Timex has named Paul Martin as its new managing director in the UK, overseeing the distribution and marketing of all Timex and Luxury Division brands including Ted Baker, Guess and Versace.

The issue of sustainability took center stage in the fashion industry in the year 2018, with multiple brands making pragmatic steps to addressing their environmental impact. We take a look at some of the biggest strides.