In Norse mythology, Gullveig is a being who was speared by the Æsir, burnt three times, and yet thrice reborn. Upon her third rebirth, Gullveig's name becomes Heiðr and she is described as a knowledgeable and skillful völva. source

Gullveig is one of ten matte shades released in July 2019's Matte Saga 4. There will be a total of 5-6 Matte Saga collections inspired by women in Norse Mythology. Some of these shades will be close matches to Aromaleigh's former Pure Eyes Matte collection and listings will show what color is closest, for customer reference. All shades feature a brand new formula and deluxe sample size availability.

Shown swatched over BARE SKIN... the new formula performs very nicely with no need for primer, but should you choose to use a primer/base, the color will be more intense and saturated.

This formula is "semi loose" and features added ingredients for adhesion and wear, which also intensify the color shifts and make it easier to wear and blend over both bare skin and a variety of primers. Your eyeshadow will not arrive in "little balls" like some semi-loose formulas do, but it may be more difficult to get through the sifter holes. Sifters are easily removed. As always, I recommend a regular cream base such as NYX cream eyeshadow base. Your mileage may vary with sticky glue type primers.

Full Size Jar: 5 gram jar with sifter and top/bottom labels. This size jar contains 3/4 teaspoon which has a minimum net gram weight of 1.6 grams. I label jar weights on the conservatively low side. Product ranges in weight depending on formula from 1.6 to 2 grams.

NOTE: While we have made all attempts for photographs to accurately depict colors, photography unfortunately does not accurately reveal the depth and interplay of color and effect of these shadows. Also, please note that variations do exist between different computer monitors.