EFF's Ernesto Falcon testified in front of the New Jersey General Assembly on ISP privacy today:

"Just last year half of all Americans had their personal information disclosed by the company Equifax. Yahoo had close to 1 billion email accounts breached. As ISPs begin to exploit personal information to the fullest extent the law will allow them, they too will become targets.

Will a company have the information it collects and stores be breached is no longer the relevant question.

The question we should ask is what laws did we have in place to constrain their desire to monetize everything we do online with 3rd parties when that breach occurs.”