SF New Mexican: Joseph ‘Santa Fe Pulse’ passes away.

Really, really nice guy. I met him while he was working part time at Sam’s Club - he sold me my first Android phone a few years ago. He had a huge Facebook following here in Santa Fe, a truly one-man Santa Fe promotional operation. I don’t think his selfless effort will ever be equalled. RIP, man.

Twibble.io - A Better RSS feed to Twitter Service.

Hmmm. IFTTT has been rock-solid for me (every fifteen minutes, whatever is new on the blog gets sent to Twitter). This still may be worth a look, for scheduling abilities alone. If anyone decides to use it, a quick overview in the comments would be appreciated.

Flickr, again.

I’m on Comcast Blast! service. Very fast. But Flickr continues to get worse and worse. The interface doesn’t paint for whole decades of seconds. The share features work some days, not on others. I don’t know what they’re doing, but it totally sucks. Rather than move, I just wish they’d stop fiddling, make up their minds and stick to a design for a month or three. I need to find some email address so’s I can b-tch and moan.

For the umpteenth time, I’m tempted to blow everything away and find someplace else to park stuff.

Software should be able to solve the problem of high quality/high frequency social. The only obstacle to plucking consistently interesting bits from the firehose of social is the programs themselves. [Tags, FB. Like Tumblr. Yesterday, or sooner.]

Thoughts on personal branding, Charo, and Q Scores.

I ran across a version of Malagueña on Spotify, played by María del Rosario Mercedes Pilar Martínez Molina Baeza, a student of Segovia’s. Sounds impressive on its face, right?

Wait. You’ll recognize her more readily under her stage name, Charo. The Segovia link probably surprised you - it surprised me. As did her playing (on this version). And after perusing her Wikipedia entry (the 1970’s), I became acquainted with her Q Score.

The story for Charo is that because of ill-advised overexposure, her recognition factor is as high as Clint Eastwood’s, but her popularity factor is in the single digits.

Everyone knows you, not many care about what’s going on with you. No ability to generate any buzz, except through sensationalism ... which requires ever-greater levels of personal exposure, allying with strategic larger brands, or creation of false personas.

Personal branders, beware. This is a metric you may not be paying attention to. One can expose themselves quite thoroughly, score well on the social media measurement charts, link all the trending subjects, and have no popularity. Oh, you can have ‘influence’ — you talk to a lot of people — but do you really have ‘likeability’? It’s that polarity thing I keep railing about. I’ve tested Klout over and over, and it has no method for judging a positive thread vs. a negative thread ... the same failing Technorati suffered from. Numbers without context, that blow up into a fantasy.

So, to put it gently — counter to Klout or other measurement services — perhaps less recognition and greater likeability should be the general goal ... ?

My opinion. Take it or leave it. I’ll sign off on a totally ironic note ... sounds like folks should start blogs rather than social media empires.