Adopt a Pothole is a refreshing example of using Social Media for creating connections,increasing brand recall/awareness and having an impact.

The Good

Simple Idea

Addressing a relevant pain point (apt for the brand and meaningful for the consumers)

Low hanging fruit for qualification (just 25 supports)

Inherently Social and Viral (Invite your friends to get your adopted pothole fixed, they can then invite you and others to get their adopted potholes fixed)

The Bad

The site design/usability isn’t all that great. Lots of scope of improvement here

Social Pluggins etc could be used better to leave more imprints on facebook/twitter etc.

Very little engagement on the website. Despite checking it after gaps of 12+ hours, looks like nothings changed and all the data is static

From the looks of it, there isn’t much planned to spread the word about the campaign. I assume that the agency in question would be plastering the web with banner ads but a lot more could be done to increase the reach. Basic stuff like having a blog, sharing videos of work being done, user testimonials could be done.

How do you find this campaign? Let me know if you know of another interesting campaign using Social Media