300 days of sunshine

Brief

Make this multi-faceted Northern Italian region better known amongst the Belgian public. Insight: South Tyrol has 300 sun-sure days a year.

Solution

The pop-up website 300daysofsunshine.be was all about inspiring people. During 8 weeks visitors could gain exclusive inspiration and enjoy unique actions with a South Tyrolean accent.

The summer pop-up website

Inspiration is key on the pop-up website 300daysofsunshine.be. For 8 weeks visitors clicked to exclusive inspiration and unique actions with a South Tyrolean accent. Every week they found new interactive inspiration on a different theme: from gastronomy through design to the most enjoyable outdoor activities. The website was only opened when the weather in Belgium was sunny.

The ‘300 days of sunshine’ homepage (gastronomy theme)

The ‘300 days of sunshine’ article page

The ‘300 days of sunshine’ closed page

Online & offline

In addition to the pop-up site, we also gave a boost to South Tyrol’s social media channels in Belgium, assuring the necessary presence in online & print media, and set up content cooperations with De Standaard Online and others. The campaign ran through mid-July.

Online dossier on DeStandaard.be

New Facebook- page for the Belgian market

Brand new Pinterest account

Brand new Pinterest account

Results

Our summer campaign translated into 25.000 unique visitors to the summer pop-up website. We achieved an extra 900 Facebook likes and started to extend other social media channels, including Pinterest.

The 300 days of sunshine campaign was picked up by Flemish press like: belmodo.tv, demorgen.be, Het Laatste Nieuws, De Zondag, Op weg,...