VCTC – Ride Week

Promoting Commuter Services was a key initiative in both the 2015 and 2016 Fiscal Years. It will only be enhanced in the coming years with a great emphasis on targeted employer marketing.

This year, Commuter Services activities were included in all general marketing efforts, such as agency-wide advertising, social media, eBlasts and events. In fact, approximately 43% of VCTC’s social media postings were geared toward educating the public about various rideshare options.

Two multi-media campaigns surrounding Ride Week and Bike to Work Week were the crowning events of the year. Each included multiple outreach activities that took place at various locations across the county.