Skills

Work history

2016

Online Content Manager

Petit Bateau

• Boosted sales by 30% on the internet wholesale business by implementing marketing operations to showcase our brand on our online retailers’ social networks and websites
• Reached a budget of 300,000 euros for our biggest retailer on FW16 collection increasing their purchases by 80%
• Maintained merchandising on all categories & promotional pages and developed benchmarks to improve our website position on the market
• Analyzed and implemented cross selling strategies on our website with Rich Relevance representing 50% of our turnover.
• Created brand content for our website (www.petit-bateau.com)
• Coordinated the flow of products for photo shoots (4,000 photos) & managed photo shoots of the 300 looks for our SS16 and FW16 collections
• Improved and created 80 mood boards for our trends pages and increased the page visits by 30% on a one-year period
• Administered our presence on market places

2015

Digital Marketing Manager

EQ

Apr 2015 - Aug 2015

Internship

• Delivered and analyzed daily the social media metrics to adjust constantly our strategy, content and campaigns
• Built a digital calendar and identified the most appropriate channels (awareness, acquisition, retention, partnerships ...)
• Adapted and created content for each specific network increasing following on Facebook and Twitter by an average of 40%
• Planned a communication strategy for Instagram resulting in a 120% increase of followers on a 4-months period
• Wrote copy and marketing content every week for the blog and newsletters to engage with customers and generate leads
• Maximized SEO on the website resulting in a better ranking on search engines
• Assisted in the development and creation of the new website
• Partnered with bloggers and created marketing operations and contests promoting our brand among a defined target.

2014

Marketing Assistant

Fantastikdesign

Jan 2014 - Jul 2014

New York, United States

Internship

• Built and designed a website for the company
• Produced media content for usage across all media platforms
• Implemented SEO and SEM campaigns to ensure presence on search engines and improve website usability

Education

2016

Master's degree of E-commerce and Digital Marketing

Skema Business School

Sep 2011 - Jul 2016

Paris, France

Specialized Master’s Degree in Direct Marketing and E-commerce
(Ranked 2nd in France and 8th in the international SMBG ranking of Business School)