Versace Athluxury Collection Commercial Song – Nowness – All Nighters

Versace presents a new and bold cinematic campaign created by Nowness, a choreographed midnight courtship for its Spring/Summer 2017 athluxury-inspired collection.

The short film, titled All Nighters and directed by Ian Derry, features two young lovers illustrating the idea of embracing life to the fullest through dance. The couple, wearing sport-infused apparel, bend, flex, and interwine against an urban backdrop, on the rhythms of the track “I” by REZZ. “Sportswear is the future of fashion. Making it unique and luxurious is the challenge I took on this season. This is a collection that is all about freedom.”, stated artistic director Donatella Versace, who conceived also the Spring Summer 2017 campaign, starring models Edie Campbell and Anna Ewers in the Kentucky countryside, surrounded by horses.