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Category Archives: Internet Marketing

InsideOut Solutions is offering a new, powerful Keyword Reporting Tool that can help you determine how well your site is ranking for certain keywords! Maintaining your site’s search engine ranking can feel like a never ending arms race. Luckily, there are a lot of tools out there to help, and InsideOut Solutions just added a… (Read More)

We are quickly nearing the close of 2017 and that means it’s time for businesses to have a look at the internet marketing trends for 2018 so that they can “hit the ground running” by the time the New Year is upon us. The following trends are tailored to our clients in the B&B, dude… (Read More)

It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together. This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)

Owning vs. renting a website is a question that most small businesses face when they decide to start or change their internet marketing strategy. This series of articles covers the pros and cons of website ownership and leasing options. It is targeted to our clients in the bed & breakfast, dude ranch and related hospitality industries, but… (Read More)

Last month, I published a general blog post on how to deal with negative reviews from online sources. This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted. Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)

It happens to every business sooner or later – a less than stellar review shows up online. That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers. That’s both good… (Read More)

Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)

This article, which deals with the steps to take to earn links with your outreach efforts, is the fourth part of my series on Link Building for SEO. If you aren’t familiar with link building basics, how to start a campaign, or what outreach is I recommend you read: Part 1 – The Basics Part… (Read More)

This article, which deals with link building outreach best practices is the third part of my series on Link Building for SEO in 2014. If you aren’t familiar with link building basics or how to start a campaign I recommend you read: Part 1 – The Basics Part 2 – Starting a Campaign A core… (Read More)

So, you’ve determined that inbound marketing is for you, and that it’s an investment that can help you attract new customers and grow your business. Now we move from the “why” to the “how” to learn that it’s the tools of inbound marketing that are practical in reaching those new customers. The Link Between Making Breakfast… (Read More)

The new year is upon us and at this time of year tradition demands that we make our resolutions for the upcoming year. Don’t forget your internet efforts when it comes to your business’ marketing resolutions for 2014. Making resolutions for the new year should be treated seriously. Lots of folks chuckle about their New… (Read More)

Occasionally, our current and potential clients will submit their concerns about having a WordPress website. Often these concerns are raised when a website Content Management System (CMS) provider publishes a blog post, email newsletter or other article denouncing WordPress as a website platform in order to convince readers that they offer a better alternative with… (Read More)

Don’t Copy & Paste Your Way to the Bottom of Search Results: Make Sure Your Website Content Is Always Your Own – and Protect It! The success of your internet marketing depends a great deal on the text that appears on your website pages, blog posts, directory listings, etc. There’s been a great deal of… (Read More)

Internet Marketing on Bing: What should be your strategy be with recent announcements about Xbox & Facebook? Bing now regularly edges out Yahoo as the second most used search engine and the overall trend indicates that it will continue to eat away at Yahoo’s share of the search pie. Thus far, Bing has not been… (Read More)

Internet Marketing News: WordPress Websites Have a New Mobile Option Mobile website standards, as with everything else related to the internet, have continued to evolve at an increasing rate and InsideOut Solutions is proud to announce a new mobile website solution for our Inndx and WordPress website customers that offers greater design flexibility, content management,… (Read More)

Internet Marketing Weekly: Why it’s important to monitor your Bed and Breakfast’s Online Reputation. We are living in a world dominated by fast moving information, real time data and social media. We are receiving higher volumes of information at a quicker rate then ever before. This new explosion has created a very unique issue for… (Read More)

Internet Marketing Weekly: Attract guests traveling with pets to your bed and breakfast. Do you allow pets at your bed and breakfast? If so, how often do you welcome guests with pets? Have you noticed the growing trend in pet travel? Do potential guests know your inn is pet friendly? Let’s brainstorm. What could you… (Read More)

Internet Marketing Weekly: Control Access to Your Personal Information by Apps on Facebook Last week, a work colleague mentioned that while using Facebook, she had been sent an event invite to something called “Facebook Goes Pink.” She requested some help with this, so I asked her to go to her account settings and click on… (Read More)