Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect
Image designed by Luis Prado from the Noun Project
Placebo Effect
People can have a positive or negative response to a fake treatment.

Placebo Effect
The change produced by the treatment.
Source: http://programinplacebostudies.org/wp-content/
uploads/2011/10/2013-lessons-learned2.pdf
Image designed by Juan Pavlo Bravo from the Noun Project

The Placebo Effect is the Placebo Response minus any changes that would have occurred without the treatment.
Example: 30 days after taking a fake treatment for the common cold, the Placebo Response will be close to 100%; there will be no Placebo Effect.
Image designed by DonBLC123
from the Noun Project
Source: http://programinplacebostudies.org/wp-content/
uploads/2011/10/2013-lessons-learned2.pdf

Source: http://programinplacebostudies.org/wp-content/uploads/2011/10/2013-lessons-learned2.pdf
Some conditions are subject to the Placebo Effect, but others are not.
Image designed by Andrew Nolte from the Noun Project

The Placebo Effect is more than just a conditioned response.
(Pavlov’s dog does not explain this effect.)
Image designed by Norman Ying from the Noun Project
Source: http://programinplacebostudies.org/wp-
content/uploads/2011/10/2013-lessons-learned2.pdf

“Spend more time with patients and take more care
forming a therapeutic alliance.”
Image designed by Daniel Behrends from the Noun Project
Source: http://programinplacebostudies.org/wp-content/
uploads/2011/10/2013-lessons-learned2.pdf

Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon
Tell people that they are receiving a placebo, but also explain that placebos often have healing effects.
Image designed by Fernando Rojas Braga from the Noun Project

Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon
“Even patients who knew they were getting placebos described real improvement, reporting twice as much symptom relief as the no-treatment group.”
Image designed by Scott Lewis from the Noun Project

Source: http://www.consumerreports.org/cro/2012/04/
when-a-placebo-might-be-the-best-drug/index.htm
“A doctor’s verbal cues may trigger patient expectations that can alter symptoms for better or worse.”
Image designed by Hakin Yalcin from the Noun Project

“The identification of a patient’s problem along with an upbeat prognosis can be enough to prompt a Placebo Effect.”
Image designed by Simon Child from the Noun Project
Source: http://www.consumerreports.org/cro/2012/04/
when-a-placebo-might-be-the-best-drug/index.htm

There are limits, or at least we think there are…
“It’s unreasonable to think a placebo treatment will shrink a tumor, but we know it can relieve nausea and pain.”
Image designed by Juan Pablo Bravo from the Noun Project
Source: http://www.consumerreports.org/cro/2012/04/
when-a-placebo-might-be-the-best-drug/index.htm