May 2013

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The modern-day, online consumer has built up quite the reputation. These shoppers are known to be needy, demanding, impatient and ... smart?

There are plenty of people out there who have essentially grow up with the internet, and as such, they have come to understand all of the marketers' tricks. That means simplistic digital advertising strategies, including those that have worked in the past, might not be as effective going forward.

When a shopper takes to the web, he or she typically has something of interest in mind. Think about it - if you're browsing the internet looking for new shoes, you probably don't care much for a video ad about sports memorabilia, especially one that takes over your screen. In fact, it might even annoy you a little bit.

If you're struggling to decide on a course of action for your online marketing campaign, I understand the frustration.

Navigating the digital world can be an immense challenge, especially because of the rate at which everything changes. There are times when you probably think to yourself, "Forget it. I'm just going to sit by my phone and wait for customers to call." Unfortunately, the days of building up your base exclusively with offline methods are over.

Eighty-five percent of incoming phone leads are due to an online presence.

The beauty of online marketing is that if other companies have tried a technique, there are ways to measure precisely how effective it's been. You don't have to think of a completely innovative strategy on your own - just go with the ones that have proven to be successful.

Small businesses know how important their web presence is for presenting a desirable online identity and attracting new customers, yet don't fully understand how to achieve those goals, implement new technologies, or adapt to new trends as deftly as larger companies.

In the world of information sharing, businesses develop their websites to be
purely informational, if they develop one at all. Today, that mindset will need
to change quickly in order to incorporate customer service, marketing, and
ecommerce, if a business hopes to survive.