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Wednesday, 25 July 2012

Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple. While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

What’s so great about search engine traffic?

1. Search engines send tons of free traffic to those with high rankings for popular search terms.

2. Traffic is targeted since the visitors have searched for what you have to offer.

3. With continued development of a site search engine traffic should increase with trust and new pages being added.

4. You have control over which search terms you are targeting.

5. Once established, a strong authority site can quickly achieve high rankings for brand new pages (example Wikipedia).

Social media optimization has only become popular in the past few years as the use of social networking sites has exploded. When compared with successful SEO, social media traffic is less steady. Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high.

One of the biggest differences between SEO and SMO is the networking aspect. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.

What’s so great about traffic from social media?

1. Anyone can do it.

2. Success can be accomplished from day one of a new website or blog. There’s no need to wait to become a trusted domain.

3. The highs in traffic can be very high.

4. It’s free.

5. You’ll make valuable contacts along the way.

6. A power profile will allow you to get traffic just about whenever you need it (with certain sites).

7. You can help others in the process (and they’re not necessarily your competition like with search engine rankings).

8. The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.

9. The structure of your website isn’t really important like it is with SEO.

Some Comparisons and Similarities of SEO and SMO:

Link Building:

SEO – Inbound links are a large determining factor in rankings.

SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:

SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.

SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:

SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.

SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readableâ€¦

SEO – By search engine spiders.

SMO – By human readers.

Content:

SEO – Quality content is important in order to rank well.

SMO – Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:

SEO – Content alone will not produce high rankings. The structure of the site must also be sound.

SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:

SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.

SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:

SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.

SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:

SEO – Trusted domains will have a positive effect on all pages, including new pages.

SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

Can SEO and SMO Co-Exist?

Although the title of this article is “SEO vs. SMO”, I really think that the two work together rather than separately. Link building is probably the best example. Pages and sites that are popular with major social media sites like Digg and del.icio.us will usually receive a lot of inbound links. Those links are a direct result of SMO, but they can have a significant impact on search engine rankings.

New websites and blogs need to start getting quality inbound links in order tostart getting search engine traffic. Why not use social media to promote this content, make it visible to as many people as possible, and draw inbound links?

I believe that SMO is the best way (at least it’s the best free method) for new websites and blogs to draw visitors. This early success with social media can have long-lasting effects on search engine rankings as well.

Crawler [A.K.A- Spider] : crawler is the search term of the web which work under the search engine. Its updated every site which come to his under and divided them in different category. The updating procedure continuously going on after some period. Under certain frequency crawled update site proportionally.

The Index : the index is the place where all the category and keywords of the site is get stored. When any person searches on the search engine the spider detect that keyword and make that site on the top.

Search Interface: the search interface search most unique contain and most visited data on the search engine. The algorithm also comes under the search term. Both make the combined result for the user. All the procedure go in the root words and every thin is very complex.

What Is Digital Marketing?

Nowadays, every marketing strategy is based on digital interfaces and that's the reason why in the hardcore corporate world, digital is the way to succeed and grow. Not surprisingly hence, jokingly we call, the whole world is a digital world as its intricate network has now seeped into lives and living of one and all. Today's business world seems to be relying more on digital marketing strategy which in layman terminology is known as online marketing and the prominence of offline marketing or conventional marketing modes have diminished to a larger extent. The era of digital marketing has thus begun. And the reason for its enhancing importance is simple-it is known to squeeze more profit from the promotions for all types of business irrespective of the volume as compared to other traditional marketing ways. So what is this digital marketing? Digital marketing is the process of advertising or promoting your business or brands through the help of digital media. Digital media revolves around websites, social media, television, smart phones, etc. Mostly the marketing which has been done through electronic medium is called Digital marketing. The growing popularity of social media and all the social networking websites help in huge growth of business.

All about Digital Marketing

The changes into the digital medium are being driven by advertising agencies, company owners and clients equally. There is an undeniable hurry found in everyone to scale up in the business and digital marketing has become one of the most convincing means of achieving so. Majority of digital mediums, such as; websites, social media and mobile publicity are much easier to follow than the conventional marketing mediums such as; printing promotion. For the owners of business, the forms of digital marketing or advertising are very cost effective. Having a web site hence is more appealing for a business promoter and communication and reaching through social media and e-mail advertisements are very cheap compared to printing promotion and straight dispatch of mail. All these digital channels are accessible for business of every range, and provide an accessible promoting turf even for new players, small time businesses and autonomous consultants looking for new businesses.

In support of customers, the hasty tempo of life makes digital marketing a necessity. When customers are in requirement of supplies and services, they do not look out for a phone book directory and order. That process is history. Now days, we have our mobile and laptop which are fulfilling our requirement very fast. You can efficiently promote your production through cheap digital channels. The basis of your advertising efforts will be your website. It is suggested that you must work with a specialized web design production house which has got skills in web development and search engine optimization. Since your website is the base through which every other digital channels open the doors for quality customers, it is considered to be one of the primary tools of digital marketing.

Various Aspects of Digital Marketing

Due to increasing competition for peak search engine rankings through keywords, you need to enhance your efforts by opting for additional digital marketing vehicles such as the PPC campaigns. Getting recognized with PPC campaigns can be a little intimidating, but with a modest approach and training, that problem can be solved. Apart from e-mail, social media and search engine marketing, you can endeavor into a host of other digital marketing strategies. Mobile publicity, radio, television, electronic bill-boards and so much more are obtainable as marketing services. No matter which kind of digital effort you choose, they all have to hook up and secure into your organization's website. If you got the resources, a sensible concept would be to connect the services of a digital marketing organization to support your marketing activities. These days, so many agencies offer numerous levels of services for gearing up businesses huge and undersized.

Digital marketing forms a very tactical and significant place in all varieties of business particularly among the E-Commerce. Herein it takes into accounts the transaction as well as taking memo of all interactions that are digital. Therefore, the tools of digital advertising in the business world are now almost regularly utilized in E-Commerce industry. Hence it is not surprising that so many marketing giants are trying to adapt latest and novel adroit digital marketing ideas and applications on a regular basis and more concepts are being developed to strengthen and evolve innovative options in digital marketing field. Digital marketing of today is highly creative and offers the customers chance to express views, interact with the business owners thereby providing transparency during transactions.

Successful Web Marketing

So as to succeed in business you need to understand the importance of promotion as it helps in building recall value of your product. And in today's e-world, digital technology is the driving force that helps you to put your business in top gear right from the start. But for this complete planning and choosing one of the creditable digital marketing agencies is a must. Your budget is a deciding factor while taking such a decision apart from off course, the creditability of marketing agency you are intending to work with. This digital marketing agency plans out customized online marketing strategies for you that can help your product or service gain gilt edged run right from the start. Make no mistake, this market has a solid competition and you must have a balanced and comprehensive analysis of how to resolve this situation, and what is available. Having an outstanding digital marketing agency that meets all the requirements and solutions, whether it is Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaign analysis, is the foremost thing that helps your business to take off with gusto and momentum. While designing a digital marketing plan, choose some target where you want to place and identify your product or service. The target includes type of people you want to connect with, area and mode of approach. For example, if you have an academic book to be published, and you are interested in promoting it through digital marketing you should try to narrow down the target reach to people in educational and professional world who are connected to academic field. This way you will be able to successfully reach a market that can favor your promotion and yield fruitful results. But instead if you try to promote the product like book to people in hardcore business then the chances of getting response are very low. Hence even though digital marketing can make you reach large market, strategizing can help you gain optimum benefits.

Planning and strategies

Digital marketing strategy is primarily related to the market, objectives, and then the introduction of processes to achieve these objectives. If you are planning an all-out campaign, a digital marketing is to create an integrated multi level promoting plan. Like any other approach to marketing, digital marketing must be in line with the overall business strategy. Your strategy should include clear goals and objectives that can be measured and analyzed in terms of performance. This strategy and approach has to be consistent with the behavior of the target platform and delivery of messages, whether mobile or email search. After all, you are trying to communicate with users that are not there to begin with. As with the other promoting plans in digital technology, it is necessary to communicate clearly with your message so that your product makes an impression despite of presence of products of similar genre in the same market arena. Today's marketing campaigns use a number of different ways to generate traffic to a website. You often hear or see the URL on the outdoor advertising and television and radio.

Key Strength- Digital Marketing

A key strength is in line to the extent of interaction available. It allows you to take more control to manage and refine the customer experience and user experience throughout the purchase process till the after sales service and all other parts of the customer lifecycle. All these aspects should be integrated into the digital marketing strategy. In practice, this will create a more coherent message that is constantly abandoned and delivered to the customer through the exposure of your business. Planning for a digital marketing strategy is often more of a strategic decision than the traditional marketing. This is because the methods used are generally continued for long run. For example, the search engine optimization, affiliate marketing and customer relationship management is long-term strategies to drive traffic, revenue and improve retention.

As a result, it is important to establish a formal strategy which is underpinned by research, and supporting information systems. Being diligent you are reducing the waste of money, resources and time. The foundation for a digital marketing strategy should begin with the establishment of targets and key performance indicators (KPI). The goals include things like what to do to improve value of market shares, brand awareness and customer loyalty. It is important at this stage to review and determine the level of investment needed to achieve these key performance indicators. Carry out internal evaluations on the basis of what must be achieved and the budget required is an integral part of creating a realistic strategy. This will help later when financial resources are allocated according to priorities and objectives. The next step should be to understand and plan how to achieve these goals and objectives. The best way is to understand its own supply and its position in the business world and identify the target consumers of yours with that.

For the digital marketing strategy to succeed right amount of resources must be made available. These include personnel, financial as well as technical. Digital technology should meet all the proportioning promotional requirements and help you evaluate and report on progress towards KPIs. Monitor and measure various aspects with what to do with digital marketing and grab knowledge on why digital marketing is so fascinating and powerful. Using technology to monitor activity and performance, you can get insights into learning and to continue to refine and optimize existing and future campaigns.

Marketing Plans and Strategies

Plans of marketing do the best at the time it supportive to some specific business purpose. The digital plan is consistent and complementary with all other marketing activities. These are all essential in the formulation and implementation of an effective digital marketing strategy. Understanding user behavior where they go, what they do and when they do is important and helps to identify the most appropriate methods of digital marketing.

After all only when the efforts and plans fall in the right place the social media and the digital media can give a dreamy outcome. The process might take much longer time for your business to grow than anticipated but surely will surprise you with its fabulous results once everything get set in place. That's the reason why digital medium has become highly profit making tool for marketers and also has opened infinite avenues for growth and career.