Developed jointly by Professor James Anderson of the Kellogg School of Management,
Axios Partners, and Orange Orca, the Customer Value Management Expert Toolset®
(CVET®) streamlines the process of demonstrating and documenting the superior value delivered to customers.

CVET has two applications:

CVET enables you to conduct customer value research on a market offering. It guides
you to define your project, select market segments to study, identify value elements,
write value word equations, gather customer value data, build value models, and
generate reports. Using the analysis capabilities, you don't have to be an expert to
achieve best practice in measuring and analyzing customer value.