I haven’t been noticed that British TV station ITV‘s logo has been renewed, until I saw this ITV’s poster few days ago. First, I haven’t seen ITV show for ages. Second, I wasn’t in UK on the date of the change, January 14, so I didn’t have a chance to check this out on the media.

The design of the new logo itself is not bad, if it is used for a cute cafe, an accessories shop for young women, or a children’s bookstore. But I am not sure if this logo represents ITV and its programs. As I wrote in the past (post on 2011/06/03), ITV is full of soaps, reality TVs, and talk shows, and my image of ITV is the opposite to the ‘cuteness’ of the logo. For your reference, the public voting on Radio TImes about ITV’s new logo shows that 60.86% dislike it. I prefer simple but well-designed logo of 2006 –2013 (see history of ITV logo) – it is not obsolete at all and they should have kept it!