39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex.

But where there is complexity, there is also opportunity.

Below, we’ve assembled 39 important stats that give you clues into how the holidays, and e-commerce in general, are changing. If you’d like to learn some actionable steps you can make to take advantage of these trends, be sure to check out our Ultimate Guide to Holiday Planning and our entire Holiday Toolkit here.

If you’d like to get more context on these stats as well as some actionable tips on how to plan a better holiday campaign these year, be sure to check out our entire holiday toolkit below. It includes checklists, calendars, heat maps, and advice from influencers and partners on what has worked for them. Download it for free right here.