music

Last week, while reading allkpop.com, I was introduced to another K-pop girl group hitting the scene called Rainbow.

The girls were making their comeback with a single called ‘A’. Their first release was a track released in 2009 called “Gossip Girl“…. which was “meh”. But ‘A’…

… I LOVE IT!

Very Girls Aloud and Sugarbabes-like. And after hearing it like a hundred times in the past few days, I was waiting to see what the video was going to be like, the dance choreography, the visuals etc. I expected it to be retro, swank and mature, especially after the teaser images of the girls were published online.

But when the full video was eventually unveiled…

… I HATE IT!

The dance choreography is unnecessarily sexy, the outfits suck and the camera cuts are irritating. Funny how such a good song can be ruined by such a poor video. I’m sure the track will do well on it’s own, just that I was expecting a classier video from the group’s record company.

Korean pop or not, some people just need to learn, sex isn’t always necessary to sell something — especially when that something is good enough.