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[…] It’s the way I want to live my life. I want to make beautiful things, even if nobody cares. Saul Bass

[His work] found and distilled the poetry of the modern, industrialized world. Martin Scorsese

Saul Bass was an Art director, designer, photographer, illustrator and filmmaker Saul Bass was one of the most iconic and influential of the last century visual communicators, perhaps the best known graphic designer of all time. His unconventionality gave aesthetic form of creative generations, impressing his brilliant touch to the opening titles of Cinema Hollywood.

Versatile and curious, pioneer of a minimalist graphics, Bass performed each project in a simple and enigmatic style, which fully reflected his interest in Modernism and Surrealism. Inventor of a synthetic design and evocative, loved to play with metaphors and abstract symbols, synthesizing the meanings with easily decipherable elements and always leaving something unsaid, to force the intellectual involvement of its audience. A simplicity that contained different interpretations, able to hide from the public, with making ambiguous, certain metaphysical implications that always led to a review of hidden meanings. But in spite of the inherent complexity levels in his work, Bass approached the Modern Art to anyone, thanks to a visual language from the immediate emotional impact.

The man with the golden arm (1955, directed by Otto Preminger)An arm jagged challenge the taboo of heroin addiction, suffered by the jazz musician played by Frank Sinatra. primary colors, geometric shapes and angled decided accompany the opening credits that Saul Bass decides to turn for the first time in an animated sequence. Otto Preminger provides that in theaters the film is screened from the earliest moments to curtain raised. A real revolution.

Anatomy of a Murder (1959, directed by Otto Preminger)
The pieces that make up the outline of a dead body begin to slip in and out separately from the screen, highlighting the titles that alternate to the rhythm of jazz sound column written by Duke Ellington.

Psycho (1960, directed by Alfred Hitchcock)
The written broken and the alternating and obsessive movement of the bar graphic, symbolically suggest the fractured psyche of Norman Bates. Saul Bass are also the film’s storyboard and the famous shower scene.