The Fashion Awards 2018 in Partnership with Swarovski Announce its 100 NEW WAVE: Creatives

The British Fashion Council is delighted to unveil the final list of NEW WAVE: Creatives which includes 100 of the most innovative and inspiring young creative talent from around the world. The list includes trailblazers from image-makers, hair and makeup artists, set designers and creative directors, to models, digital influencers and stylists and will be celebrated at The Fashion Awards 2018 in partnership with Swarovski on Monday 10th December at the Royal Albert Hall in London. The announcement follows the unveiling of the first 40 names, which took place a few weeks ago at events in Shanghai and New York.

This year marks the first time The Fashion Awards 2018 in partnership with Swarovski celebrate the young global creative community by recognising 100 of the most innovative and inspiring young creative talent from around the world via NEW WAVE: Creatives. The shortlist highlights London’s position as an international hub and pays homage to the incredible success of both home-grown and international talent, while celebrating all those who play a vital role in the industry’s cultural and creative reputation.

Caroline Rush, BFC Chief Executive commented:“We are extremely proud to be celebrating NEW WAVE: Creatives. The list includes an incredible mixture of young creative talent from all over the world and by introducing this new category at The Fashion Awards in Partnership with Swarovski we aim to shine a light on the next generation of global talent. London, more than any other city, represents youth and creativity which makes it the perfect place to acknowledge their contribution to the global fashion industry. We look forward to celebrating all our NEW WAVE: Creatives on the 10th of December.”

The 40 names of the already announced creatives in China and the US are:

The 2000 members of The Fashion Awards Voting Panel were asked to nominate those they believed to be the best young creative talent of today. The final list encompasses 100 names and includes some of fashion’s most exciting and forward-thinking young professionals. The criteria were simply to vote for the most creative new wave of talent across creative disciplines in fashion.

The Fashion Awards is the main fundraiser for the British Fashion Council (BFC), a not for profit organisation focused on promoting excellence in British fashion and supporting the future pipeline of creative talent. As part of their continued and generous support of The Fashion Awards 2018, Swarovski has pledged a £300,000 donation to the BFC Education Foundation in advance of this year’s event.

The BFC’s work is achieved through a range of charitable initiatives which focus on education, business and mentoring schemes that support talent from school level and emerging designers to fashion start-ups and established brands. In 2017, the BFC raised over £2.2 million for its charities and business support initiatives and in the twelve months to March 2018 has allocated £1.1 million in grants to designer businesses to support these efforts.

The generosity and commitment of our sponsors is more vital than ever. Please help us by acknowledging our Principal Sponsor SWAROVSKI for their support of The Fashion Awards 2018. Official Sponsors American Express, Bird in Hand, Digital Domain, Getty Images, Lavazza, Mercedes-Benz, Rosewood London and Slingsby Gin.