“Despite the name of her most recent television series, Krysten couldn’t be lovelier to work with,” series creator Rob Thomas wrote in an email to the film’s Kickstarter backers. “I’m thrilled that she’ll be joining us for the movie.” Having played Gia Goodman over eight episodes from 2005-2006, Ritter wrote to her own followers about the casting, saying:

Veronica Mars has a special place in my heart because it was my first big acting job (!!!!!!) and it was also one of the most lovely on-set experiences you could ever ask for. This will truly be an awesome shoot, not only because we all get to be reunited (can't WAIT!) but because of the revolutionary way this all was able to come to life!