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Blizzard Set To Unveil ‘Something New’ At PAX East

When Blizzard Entertainment announces that it is rolling out another game, people almost automatically assume that it will be some variation of Diablo or World of Warcraft. That is why the recent announcement that the computer gaming company is launching “something new” at Pax East is getting quite a bit of buzz.

Ars Technica is reporting that Blizzard sent out an email that they will be showing off a brand new game at the Penny Arcade Expo East in Boston.

In the note, the company did a pretty good job of building up excitement for something that isn’t going to be a continuation of Diablo, Warcraft or Starcraft saying:

“We’ve been working on a little something, different from our other games, and we’re pleased to invite you to be the first to see it. It’s not a sequel, expansion or that rumored next-gen MMO, but it’s something we’re excited for you to get your hands on.”

As long as the company isn’t playing games with wording, it would be the first time since 1998 that Blizzard made a game other than something that had to do with their most popular titles.

The Escapist points out that Blizzard had hinted that something would be coming at PAX, but, until now, industry insiders thought they were bringing a version of Diablo III for a console.

The timing of this kind of announcement is also sort of odd. Normally Blizzard doesn’t bring out any of their big guns at anything other than Blizzcon.

PAX East comes at the end of the month, while Blizzcon is more than six months away. Announcing a big new game that has nothing to do with their other titles has got people completely confused.

Guesses as to what it might be have been wandering around the older titles, simply because most gaming experts can’t imagine a company that has built its name on basically three titles could be launching “something new.”