Share this article

PICTURES: Swedish high-end fashion has a reputation for edgy minimalism, but what about everyday shopping in the capital? The Local's Deepti Vashisht hit the streets of Stockholm to find out where to go.

Yes, yes, yes.... Altewai Saome stuns Mercedes Benz Stockholm Fashion Week. But you'd look like a martian running the New York Marathon if you wore their dress for real. Sure, sure, sure, Odd Molly is da bomb... until you realize every upper middle-class soccer mum in the capital is sporting the same crocheted blazer.

And yes, of course, let's not forget our feline friends over at Tiger of Sweden. Until you sober up and accept that their designs are really quite as dull as they are expensive.

So that's Swedish high-end fashion muddied, sullied, and slandered... let's go down to main street.

If you've got a normal-sized wallet and normal needs to look proper and nice at work, where do you go? In Stockholm, the main drags Drottninggatan, Kungsgatan, or the malls Gallerian and Kista Galleria are obvious candidates, but where does Average Sven shop?

Member comments

From our sponsors

To describe it as ‘difficult' to find a rental apartment in Sweden would be an understatement. In fact, it can be such a pain that some people give up altogether and move elsewhere. Don't be one of them, here are some tips to help you navigate the Swedish rental market.