The Atlanta Braves have not used their controversial "Screaming Indian" logo in any official capacity since 1989, but the team plans to bring it back next season as part of its new batting practice hats.

And so far, the reaction on the Web has been less than positive.

"Unfortunately, it turns out that the logo hasn't been permanently mothballed. Disappointing," wrote Paul Lukas of ESPN's Uni Watch, who published an exclusive article previewing all 30 new batting practice hats. "Grade: F."

The Braves first started using the logo in 1954 when they were based in Milwaukee. It was used in various capacities until 1989. The team stopped using it at least in part because of pressure from groups that find the use of Native American imagery on sports uniforms offensive and dehumanizing.

Other reactions:

"It really is a wonder that the Braves are going with these caps. As far as I can tell, there was no real groundswell to bring this logo back, which is saying something in an age where fans of several teams hold a deep affinity for their old-school looks." — Yahoo!'s Big League Stew

"For reasons that completely escape me given how the team has slowly eliminated native American iconography from their uniforms (i.e. getting rid of the tomahawk on the alternate jerseys, etc.), the Braves have unveiled a hideous BP cap with that old “screaming Indian” logo. Most of us had thought that they had canned that thing, but apparently not. Poor, poor form, Atlanta." — Hardball Talk's Craig Calcaterra

"Maybe somebody in the team's marketing department incorrectly surmised that the city of Atlanta loves stereotypical depictions of entire races of people. Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country. Why did the Braves screw this up so badly?" — Bleacher Report's Timothy Rapp

"Hands down, the worst (of the 30 new batting practice caps). The team had appeared to be getting away from some of its use of Native American caricatures, avoiding using a similar "screaming Indian" from its throwback alternate introduced last year, but the folks who don't see anything wrong in the tomahawk chop, probably won't mind this." — CBSSports.com blogger C. Trent Rosecrans