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Global Product Tabs and SEO

I am looking at a site that has global or duplicated content in 4 tabs for things like shipping, quality etc on tabs on each product page. The content is very good for UX and helps conversions but poor for SEO. Each product page has unique and tagged photos, unique title and a unique description. Is there away to specifically tell search engines that individual parts of a page are duplicated for good reason?

Linking to the content to a single page decreases conversion dramatically but having it on tabs could effect ranking and quality as it is duplicated. Can anyone offer any advice with this?

2 Responses

Yes what are you looking to do is implement a canonical tag this way you can point to the pages that have the large amount of quality data and it will essentially tell Google that this is essentially content that will be considered okay / non-duplicate not for one page and it will stop the search engine from thinking it is duplicate content it is very similar to a redirect here is some more information.

It is also very simple to implement for instance this is a example of using the code

in addition to running the Moz campaign I would do a quick check of your site with a few tools

https://moz.com/researchtools/crawl-test

http://www.hobo-web.co.uk/auditor/

http://www.quicksprout.com/

http://www.seerinteractive.com/blog/screaming-frog-guide

use with

http://www.screamingfrog.co.uk/seo-spider/

http://deepcrawl.co.uk ( if you have a larger site over 100,000 URI this is the tool for you)

I hope the references I have given above along with information I have shared will be enough to help you fixed the duplicate content issue.

here is a what word Friday with Rand discussing canonical tag and cross domain while cross domain may not be relevant the information about the canonical tag is very relevant so I have chosen to give you this link in addition to the video attached below because I do not know which is easier for you to use.

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