Using Brand Ambassadors to Convince Target Groups

Brand messages from person to person

Brand ambassadors can make a brand easy to experience in person and help to shape the brand’s character. Their job is to engage in direct conversation with potential clients or opinion leaders.

This has happened at a large number of VIP events, roadshows, and press events for Bentley. Here, the task of brand ambassadors was to present new vehicle models and their features to the chosen target group. The aim was to win over new potential customers and fans of the Bentley brand.

Especially in the digital age, conveying brand messages from person to person becomes is becoming increasingly important. This is most clearly the case when it comes to firmly anchoring a brand and its products in the minds of target groups, thus establishing the basis for a product sale.