"We were not prepared for it," said Tim Bajarin, an industry analyst who started covering Apple in 1981. "Jobs was the master of secrecy. He swore the team and everybody with death, probably, to keep them from talking about it." less

"We were not prepared for it," said Tim Bajarin, an industry analyst who started covering Apple in 1981. "Jobs was the master of secrecy. He swore the team and everybody with death, probably, to keep them from ... more

Photo: Spud Hilton, SFC

"We were not prepared for it," said Tim Bajarin, an... Photo-5769884.78379 - NewsTimes

Image 5 of 26

Michael Spindler, then-president of Apple, poses with the new line of Power Macintosh personal computers at a New York news conference on March 14, 1994.

Michael Spindler, then-president of Apple, poses with the new line of Power Macintosh personal computers at a New York news conference on March 14, 1994.

Photo: LUC NOVOVITCH, Associated Press

Michael Spindler, then-president of Apple, poses with the new line... Photo-5769885.78379 - NewsTimes

Image 6 of 26

John Maletic, employee from Apple Computer Inc., left, demonstrates the usage of a Macintosh computer product at the annual Macworld Expo on August 3, 1994.

John Maletic, employee from Apple Computer Inc., left, demonstrates the usage of a Macintosh computer product at the annual Macworld Expo on August 3, 1994.

Steve Jobs, then-interim CEO, poses with a new iMac during a media event on May 6, 1998. This all-in-one computer had a new look.

Steve Jobs, then-interim CEO, poses with a new iMac during a media event on May 6, 1998. This all-in-one computer had a new look.

Photo: John G. Mabanglo, AFP/Getty Images

Steve Jobs, then-interim CEO, poses with a new iMac during a media... Photo-5769887.78379 - NewsTimes

Image 8 of 26

An overhead view of the iMac in August 1998. This computer revolutionized the desktop, Bajarin said, and led to the moment in 2000 when Jobs told an audience the Mac would be the center of its "digital lifestyle." less

An overhead view of the iMac in August 1998. This computer revolutionized the desktop, Bajarin said, and led to the moment in 2000 when Jobs told an audience the Mac would be the center of its "digital ... more

Photo: BEN MARGOT, AP Photo

An overhead view of the iMac in August 1998. This computer... Photo-5769888.78379 - NewsTimes

Image 9 of 26

People work on a row of iMac computers at the opening day of the 2000 Macworld Conference and Expo in New York.

People work on a row of iMac computers at the opening day of the 2000 Macworld Conference and Expo in New York.

Photo: PETER MORGAN, REUTERS

People work on a row of iMac computers at the opening day of the... Photo-5769889.78379 - NewsTimes

Image 10 of 26

Steve Jobs introduces the Powerbook G4 on January 9, 2001. The device, marketed to professionals, was much smaller than Apple's early laptops.

Steve Jobs introduces the Powerbook G4 on January 9, 2001. The device, marketed to professionals, was much smaller than Apple's early laptops.

Apple CEO Tim Cook speaks at an event introducing new iPads at Apple's headquarters on Oct. 16, 2014 in Cupertino, Calif. The background shows off the latest Apple offerings for that year. From left: the Apple Watch, iPhone, iPad, MacBook Pro and iMac. less

Apple CEO Tim Cook speaks at an event introducing new iPads at Apple's headquarters on Oct. 16, 2014 in Cupertino, Calif. The background shows off the latest Apple offerings for that year. From left: the Apple ... more