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Professor Robert S. Kaplan and David P. Norton argue that senior managers need the balanced scorecard approach, which focuses on both achieving current financial results and on creating future value through strategic activities. This technique is shown at work in three companies.

Abstract:

Professor Robert S. Kaplan and David P. Norton argue that senior managers need the balanced scorecard approach, which focuses on both achieving current financial results and on creating future value through strategic activities. This technique is shown at work in three companies.

"Professor Robert S. Kaplan and David P. Norton argue that senior managers need the balanced scorecard approach, which focuses on both achieving current financial results and on creating future value through strategic activities. This technique is shown at work in three companies."@en