SEO Tools, SEO Tips. We review useful SEO Reporting Tools.

In this post we outline some SEO tools and SEO tips which you will find invaluable in your optimisation work. These SEO tools will help you address common questions. How well is my website performing? Are we generating leads and new business from my SEO work, AdWords, content marketing? What elements of my digital marketing are delivering? Is there anything within my online presence that is holding our performance back?

There is so much information and data out there it’s hard to see the wood from the trees. So how do you go about making sense of all this data? Inspiration Marketing use the following SEO reporting tools to support its client SEO work

(Please note – first port of call each month is to log in and check your web master tools account to ensure Google is not flagging any issues which need to be addressed)

Dash This

To make sense of your SEO (search engine optimisation) efforts you need to understand your website traffic statistics – where are my visitors coming from, what are they doing when they land on my website, did they email or phone us? To gather this data you should ensure that your website design company has firstly set up a Google Analytics code and account for your website (UA code).

If you have logged into Google Analytics you will know how confusing it can be. There is simply so much data. What do I need to know? The DashThis SEO tools can help to distill all your Google Analytics data into actionable information.

Having set up a dashthis account you can give it access directly to your Google Analytics. You can then easily pick from a selection of SEO reporting “widgets” what you want to report on in your dashboard. It’s so easy to make sense of all the data!

Via Dash This

SEO Profiler

Via SEO Profiler

As an SEO agency the SEO Profiler is one of the most useful SEO tools for analysing the different elements of our clients’ website performance. It can also be used by non SEO companies who have the required skillsets and resource available in house for implementing effective search engine optimisation strategies. In summary key features include

Ranking monitor – rankings results for target keywords. Show you the performance of your keywords across relevant search engines

Website Analytics – this is where you hook up Google Analytics account and get various views and reports on the data

Link Profiler – analysing backlinks. We recommend you use the back link feature in conjunction with both Web Master Tools and other tools like MOZ openside explorer. No one tool seems to give comprehensive set of backlinks

Social media – analysing social media data

Page Optimiser – similar to Rank Tracker in MOZ. Useful to highlight areas on a page that need to be addressed. Also includes a schema creator similar to Web Master Tools

Keywords – finding keyword opportunities. We recommend though you use Goggle keyword planner for SEO keywords as its more accurate.

Competitor Spy – useful if a competitor is running AdWords campaign and you wanted to analyse it

Moz

Via Moz

Moz is a very useful, powerful and trusted SEO reporting tool. Again it’s pricing is pitched at professional SEO agencies and SEO companies but it can also be used by non digital marketing companies who really take their SEO work seriously inhouse.

Some of its key features include

Openside explorer – you can analyse the backlinks of your own website and those of your competitors. Pay particular attention to you back link profile as it could be hurting your website performance.

Moz analytics – allows you to set up a number campaigns for tracking the above areas over time

Screaming Frog

Via Screaming Frog

As SEO Tools go this parcticularly useful for getting a good overview of a website structure and how well it’s onsite optimisation has been done. It lists all the webpage URL’s and identifies the SEO Meta Data for each.