Private Custom Training

Transform your team!

Our custom training will transform your Product Management team by focusing on the specific issues your organization faces. Custom training gives you a competitive edge by teaching your staff the skills and concepts they need while addressing your current process, roles, terminology, products and most critical internal challenges.

Why Do Companies Come to Us for Private Custom Training?

Level set team members with varying backgrounds and experience

Establish a consistent process and documents

Clarify roles and responsibilities

Get teams speaking the same language

Align Agile methodologies with Product Management

Get executive buy-in and empower Product Management

We offer private on-site training at client locations worldwide for teams of 5 of more. We have trained small teams, large groups and even entire companies. Our training will align your teams and produce an impact you can see immediately. Solve your biggest challenges now with a perfectly customized course delivered to your offices.

Book a customized private training!

Call 1.408.834.7518 or fill out
the form to contact us.

"The 280 Group Product Management training was amazing and has already begun paying dividends for myself and our team."

Ralph LazaroVP Digital Products Group, Findaway

“This is my second company where I’ve used 280 Group private training. It gets people to think like Product Managers. Then it’s easier to scale the company since everyone uses the same language and tools. And when a new person joins, we can send them to public training and get them up to speed quickly.”

TJ AdamsSenior Director of Product Management, QSC Audio

"I have seen a marked improvement in the overall understanding from the team about what it means to be a Product Manager – their role, responsibilities, and what they should focus on. My experienced team members have found new tools to help them, my less experienced ones are now really stepping-up with improved performance."

Mark ChallingsworthGlobal Head of Marketing, Heraeus

“The 280 Group training gave our Product Managers the tools to change from tactical responders to strategic visionaries. 280 Group was willing to come on-site for a dedicated class, but also customized the course specifically for our business. Professional teachers, great customer service, and relevant class material , it is no surprise we now have a department staffed with Certified Product Managers.”

Optimal Product Management and Product Marketing

This three-day course covers the entire Product Lifecycle and all the core skills required to manage products effectively. The training teaches the flexible and comprehensive 280 Group Optimal Product Process™, and can be customized to match your process, terminology and products. Each phase of the process and the tasks for both Product Management and Product Marketing are covered in-depth. Students learn how to manage any product at any stage in the Product Lifecycle effectively and receive the Product Management Lifecycle Toolkit™ with corresponding productivity templates.

Agile for Product Managers and Product Owners

This two-day course teaches all the core skills necessary for students to become Product Leaders in companies doing Agile development. Students learn how Product Managers and Product Owners can effectively work together and with their engineering teams. They also learn the foundations of scrum as well as other Agile methodologies: Kanban, Lean, XP and Hybrid processes. Each activity that Product Managers and Product Owners are responsible for is covered in-depth and corresponding exercises demonstrate how to apply these skills to real-world situations.

Online Courses and Certification Exams

Start training your team today with our online courses and certification exams. These are the most comprehensive courses available, and allow employees to study at their own pace to learn core Product Management skills and earn a worldwide-standard certification from AIPMM. Online courses include learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to teach teams core skills and prepare them for certification. These online courses can be paired with private custom training to review material, increase knowledge retention and improve the long-lasting effectiveness of our training.

Certified Product Manager

Certified Product Marketing Manager

Agile Certified Product Manager and Product Owner

If you have a group of five or more that is interested in our online courses and certification exams contact us for volume discount.

Training Retention Program

Why Our Learning Process Is Unmatched

Our in-person flagship training includes our unique Training Retention Program, a corresponding online course and certification which lets you review all the content from the in-person training and solidify the skills and concepts you learned. Why? Product Management is a difficult topic to master. Oftentimes students walk out of training with a new set of skills and knowledge that they are ready to apply, only to find that after a few weeks or months they forget the skills and concepts they learned and are slipping back to old habits. The online course allows you to review all the material you learned for one year after you complete the in-person training, so you can brush up on your skills and retain more knowledge. The online course also provides you with additional information and study materials to prepare you for certification. We are proud to be the only Product Management training company that offers this innovative approach to increase knowledge retention and the effectiveness of our training.

How It Works

Take the in-person training to learn core Product Management skills

Review the training online and further your mastery of the concepts

Use the online study materials to retain the information and prepare for certification

Take the exam to earn the worldwide standard AIPMM certification credential

Additional Courses Available Only As Private Training

Intro to Product Management

This one-day course gives an overview of Product Management and covers a sub-set of our three-day flagship Optimal Product Management and Product Marketing training. Topics include the rising importance and role of Product Management, the Optimal Product Process, typical goals and tasks in each phase of the Product Lifecycle and how Product Management relates to other company functions.

Leadership for Product Managers

This one-day course is for Product Managers who want to become highly-effective and dynamic product leaders. Topics include influencing teams and stakeholders, leading without authority and developing a personal leadership style and action plan.

People Skills for Product Managers & Product Marketers

This one-day course is the only training in the world that teaches the people skills side of Product Management and Product Marketing. Topics include the role of Product Management and Product Marketing, how to work more effectively with executives, sales and engineering, communication, negotiation, influencing and productivity.

Managing Product Managers

This one-day course provides managers with the practical tools they need to develop and manage a team of Product Managers. Topics include what makes managing Product Managers different, building team influence, keys to avoiding failure and reinforcing leadership among your Product Managers.

Critical Importance of Product Management

This two-hour course educates stakeholders and executives about the Product Management function, why it is critical and how optimization can benefit organizations. Topics include why great companies need Product Management, the rising importance and role of Product Management and how other departments in the company will benefit from this strategic function.

Custom Product Management Workshops

We offer a variety of custom workshops that can be combined and customized to meet your specific needs. Course length can range from a half-day to full-day seminars and workshops covering one or more topics. To create the workshops we work closely with you to understand what topics you need to cover in-depth and then create and deliver a customized curriculum.

Want to learn more about private custom Product Management training?

Book a customized private training!
Fill out the form to contact us.

Private Training FAQ

Absolutely! We know it is hard to get time away from work for training. We can focus the training on the most important topics for your team and make it fit your schedule.

Do you have experience with training in my industry?

Yes! We have done training with companies from every major industry. Our training and process is flexible and can be applied to any product and industry. Additional customization can be done in order to make sure we address challenges specific to your industry.

How many participants are in the training?

We prefer small class sizes to maximize interaction and learning. Typical class sizes are from 6 to 20 participants.