While traditional marketing can still play a role in a restaurant’s marketing mix, today restaurant owners are presented with a greater number of technology options and promotional opportunities than ever before. Technology, including social media has changed the landscape at even the smallest neighborhood…

There is no doubt that new media, including internet, mobile phone/WAP, LED/LCD in buildings or on public transportation vehicles, is becoming more and more important. By the end of 2009, the number of internet users in China was said to be 384 million, including 120 million mobile phone WAP/web users,…

The year 2010 marks a new start for multinationals in China.
This year has witnessed the formal ending of the 20 year period where multinationals enjoyed the "Super-national Treatment" under the policy of "exchanging technologies with markets" in China. After venting their complaints and dissatisfaction,…