A feeble imposter

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IT IS nothing new for the booze business to drop the alcoholic content and up the price of their popular spirit brands, especially in the run-up to peak trading times, of which Christmas is by far the most important.

However, having just conducted a double blind tasting of the original Cardhu Aged 12 Years Single Malt, alongside its recently launched impostor Cardhu Aged 12 Years Pure Malt in identical rust and gold packaging. To my mind this is the worst case of sneaky consumer dealing that I have come across in 25 years of writing about wine and spirits.