Want to know how to win at a startup pitch event? Watch this

Normally at pitch events, the person that wins isn’t the best. It’s the person that sucks the least. That sounds harsh right?

Let me break it down for you.

So many pitches are dull and uninspiring. You have about 15 seconds to get attention and intrigue from an investor. After 15 seconds they tend to switch off and think about something else.

You do not want that to happen.

So, why are judges at events?

It’s unlikely an investor is going to find a great startup at one of these events. They’re done for ‘giving back’ and personal PR (let’s be honest, investors aren’t charities, they’re business people).

They don’t really care who wins- it’s not their money. So internalise that the person who sucks the least wins… because they:

Were entertained

What you’re doing is cool and they want to encourage more of that kind of company