Big Outlet

Big Outlet

IGM Creative Group, having been contracted by BigOutlet.com, developed a marketing and communications plan for their Northern New Jersey store. They began as an online business and were struggling to transition to a brick-and-mortar model.

Employing our agency’s strategic design proficiencies, we initiated programs to help BigOutlet.com leverage their core competencies and further define their corporate identity. We created an advertising campaign to support and project this new image to the public. Through a series of interviews and research, IGM Creative Group developed a budget, timeline and 30/60/90 plan that encompassed outdoor media, online media, print campaign and branding.