The Green Vanguard: I is for IDEO

The renowned design consultancy recently teamed up with 3M to take on a particularly wasteful contingent of American consumers: bottled-water addicts, who run through a staggering 30 billion plastic bottles each year (less than a third of which get recycled). To try to break them of the habit, IDEO and 3M devised the Filtrete Water Station, a tabletop device that quickly filters tap water into up to four BPA-free reusable bottles—so you can grab ’n’ go without the guilt.