PPC

ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your ad. You can use this information to fine-tune your campaigns and settings for better performance. Here's how ValueTrack works: first, you add a special tag to your ad's destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL.
Dynamic Keyword Insertion – The Ultimate Guide - RedFly Search Engine & Internet Marketing Blog. On most major Pay Per Click platforms, there is a little known feature called “Dynamic Keyword Insertion”.

Dynamic Keyword Insertion is one of those “dirty little secrets” used by PPC marketing agencies and is the cornerstone of the millions of Internet marketing eBooks written by self proclaimed “gurus”. Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads click through rate (And subsequently quality score) massively. This guide will show you how to correctly implement the Dynamic Keyword Insertion feature into your ads on the three major PPC advertising networks (Google, Yahoo and MSN).

Measuring reach and frequency - AdWords Help. By analyzing reach and frequency data, you can find out how many people saw your ads and how many times they saw them over a certain period of time.

Reach is the number of unique customers exposed to a particular advertisement during a specified period of time. Frequency is the minimum number of times a unique user saw your ad over a given time period. Daily, weekly, and monthly reach and frequency data is available for all Display Network Cost-per-thousand impression CPM campaigns, as well as Display Network Cost-per-click (CPC) campaigns that are using interest-based advertising and/or frequency capping. Reporting is available from September 1, 2011 to the present. See reach and frequency data. Search terms report - AdWords Help. The "Match type" column in your search terms report tells you how closely the search terms that triggered your ads on Google are related to the actual keywords in your account.By seeing which match types are working well for which keywords and searches, you can refine match types for all your keywords to better hone in on the right customers.

How search term match type is determined To help you understand how the search term match type is determined, we'll use the following example:
YouTube TrueView video ads – Ad Innovations – Google Ads. Status: Fully released Availability: Global Share this page: What it does TrueView video ads give viewers choice and control over which ad they watch and when.

AdWords for the multi-screen world – Google Ads. 106 Questions You Need to Know for the Google AdWords Fundamentals Certification Exam. If you’re thinking of taking the Google AdWords Fundamentals Certification Exam, you need to know a ton of information relating to the advertising platform.

From account setup to video ads, Google requires a broad base of knowledge and will ask questions from various areas of their Learning Center. While this quick study guide in question-and-answer format is no substitute for reading all of the material available straight from Google, we’ve taken these questions from a number of sources: the exam itself, expensive study guides scattered around the internet, and third-party certification programs. Rather than spending $40 or $100 on a package of 200-1,000 AdWords questions, we’ve boiled down the most important concepts right here for you, for free! Many of these questions also find their way into the Advanced Search and Advanced Display exams, so you can also use this guide as a refresher course for your second exam.
First Time AdWords - What Should I Set My CPC Bids to?
Bidding is about strategy, it’s not a race for first place.

The best performance comes once you find the optimal spot between cost and high-quality traffic volume. Applying a well thought-out strategy for your bidding management can help you increase your account’s return on investment.
Introduction to the Google Ad Auction. Keyword Research Tool Review: Google AdWords. Keywords are important.

I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other.
Split Testing Ideas for PPC Advertising [Infographic]
We're often on about the importance of AB testing multiple versions of your ads as a means of seeing what messaging really works with your audience and thereby maximizing your clicks and conversions.

It's one thing to acknowledge the importance of testing, but it's another to implement that strategy if you're not sure what to test. The folks at AdChop have put together an infographic with a bunch of ideas for things to test in your ads, including text ads and image ads (these principles also apply to landing pages, your home page and anywhere else you're looking to drive conversions and engagement). Check it out!
How do I add, edit, or delete negative keywords? - AdWords Help.

Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI).

When you add terms as negative keywords (available for "Search Network only," "Search Network with Display Select," and "Search & Display Networks" campaigns) or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.

With negative keywords, you can: Prevent your ad from showing to people searching for or visiting websites about things you don't offer. Show your ads to people who are more likely to click them.
What are keyword matching options? - AdWords Help. Use matching options with your keywords to help control which searches can trigger your ad. When choosing the appropriate match type for a keyword, we typically recommend starting with broad match to maximize your potential to show your ads on relevant searches. Use the search terms report to monitor which keyword variations triggered your ads. Keyword match types help control which searches can trigger your ad. For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. In general, the broader the keyword matching option, the more traffic potential that keyword has.

What will ads look like on the Google Display Network? - AdWords Help. The Display Network is a collection of websites -- including specific Google websites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these are part of the Google Display Network.