The Power of “What If…?” in New Product Development

Insurance exists to give policyholders peace of mind. It is designed to answer a policyholder’s 3 a.m. “what if” questions. What if my house catches on fire? What if a car crashes into my family’s restaurant? What if my grandfather slips and falls?

The first answer that should pop into that policyholder’s mind is, “It’s okay, I have insurance.