Axe Body Spray: Keeping the Hamptons Classy

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A couple of days ago, when a publicist chirped that Axe body spray was partnering with Dune, we didn’t think twice about it. That’s how jaded we’ve become to the excesses of douchebauchery. But now the Times writes about the “branded mating experience” and we’re like, wow, that really is something. As if Hamptons parties weren’t bad enough, Axe is now empowering cologne-ial oppressors! You better hope they aren’t giving out free samples this weekend, or the Jitney back is going to be fragrant with bro-pouri. [NYT]