For two weeks away from what is the biggest shopping day of the year Black Friday Thanksgiving just over retailers going all out to lure shoppers into their stores. But word now that they're about to upped the ante putting the pressure. On to get everyone to put down that second helping of Turkey and shop on Thanksgiving Day. Here's ABC Sharon Alfonse it. They -- black and blue. Black Friday. But now those full context shoppers can start even earlier midnight on Thursday. Thanksgiving Day nothing sacred anymore right guests for the first time target Macy's best buy and polls say they'll open their doors at midnight. Wal-Mart at 10 PM where way to start next year the fourth of July. It's not that big of a stretch we've all seen the stores of -- their Christmas decorations up an honest but shoppers -- just goes too far. I personally think that Thanksgiving Day should be about family and celebrating and being thankful for -- -- have and not necessarily what more we can gain. By more stopping books -- can't ignore the yearly sales those who have to run the registers stock the shelves. Anthony -- now has to be at work -- target at 11 PM. Thanksgiving night. I'm gonna have to get some sleep and -- probably -- -- to you and miss my family's Thanksgiving dinner completely. -- greeted an online petition urging target not to open until Friday morning. But analysts say it probably won't matter this could be a new holiday tradition. Somebody's opening at midnight will look for somebody announced they will work -- open at 11 PM. And look for someone else that I don't know we're gonna just not closed on Thanksgiving Day at all. But Sears and JC Penney are not playing that game they say they will not open Thanksgiving Day so workers can be with their families. But -- certainly be watching the competition. Steve shoppers really have an appetite for this. Before they even digested dinner -- -- fancy ABC news New York.

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