HighNote Is Group Messaging With A Multimedia Twist

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What sets group messaging app HighNote apart from the current wave of group texting apps like Kik, PingChat and Beluga is that it adds a multimedia focus to the act of messaging in multiple.

Aside from being a free Internet Protocol-based messaging app for members, the service (available on the iPhone, iPad, iTouch and Android as of today) is unique in the richness and range of messages you can send and receive.

With HighNote you can share music, video, (through iTunes), voice recordings, pictures, maps and pretty much any media that’s fit for a phone.

“At HighNote we’ve recognized the need that has arisen for a new communications medium that captures the simplicity and immediacy of text, but with a far greater degree of message richness designed for a more robust, purposed level of social communication,” says CEO Marc Barach.

With over 20 customizable greetings like “Check this out” “Congrats” and “On Fire” as well as the ability to change the alignment, color, style and size of your text, HighNote is probably most appealing to those just starting out in their text messaging careers, especially with its ample supply of emoticons.

Yes the app is very obviously gunning for the teen market like any other social service. It has a comprehensive “Quick Reply” section (giving you options like “Love it”/”Hate it”) as well as a feature called “Pulse,” that from what I can see lets users opt into quizzes like “Music,””Sports,””Celebrity Gossip,” and “Fashion” and is more importantly rife with potential for ad targeting.

Rich messaging through HighNote is free for HighNote members. Not as strategically viral as Kik, the app sends a normal SMS with a browser link to the multimedia content combined with an invite to non-members. Blackberry, Symbian and Windows Phone 7 versions should be available shortly.