Proposal description

Objective
The Crypto Show﻿ is the longest running FM program dealing with cryptocurrency news and discussion. The show’s hosts and producers seek the network's approval for a sponsorship package for the show. In addition, The Crypto Show has a successful track record of fundraising for charitable organizations and the show would like to make Dash the lead sponsor for the its partnership with the charitable organization Unsung: Hacking Hunger in Austin, TX.

Background

The show is a prominent voice in the crypto community and the team at the show believes strongly that highlighting Dash’s decentralized funding and governance model as the show would do, would elevate Dash’s
visibility and advantages in the space. The hosts Danny Sessoms and Chris Nenedal have cultivated quite a name and presence in the space. With experienced radio hosts at the helm and a spotless reputation in the community
the guys at The Crypto Show have created a vast network of connections throughout the world of cryptocurrency (see sample guest list below). The show airs twice a week on Sundays and Wednesdays from 8-10pm, a total of 8 episodes a month.﻿ Due to its regular time slot on an FM radio station, The Crypto Show is the most consistent radio and podcast content provider in the space because of its set time each week. The hosts of the show are dedicated to growing awareness and adoption of the DASH networkand currency. After interviewing most of the leading voices in crypto and other decentralized technologies, the show feels that Dash would be a great sponsor due to the features that set it apart from other projects in the space.

Public Relations

The Dash protocol has tremendous vision and we at the show feel that vision has not been communicated to the wider crypto scene effectively. Talk of instamines and scams still haunt the Dash project and the show would like
to help remake Dash’s image by presenting some of the revolutionary aspects of the protocol to the leading names in the space. A major hurdle for bitcoin has always been the negative press of scams or hacks. But we have found that showing the ability for a coin to support charities in a decentralized way like the efforts of Bitgive, Sean's Outpost, FreeAid and others is tremendously valuable PR to the public and also helps a lot of people. The show has helped dozens of charities with its work, even helping to raise over $12,000 for Ross Ulbricht's defense fund in a series of fundraisers it conducted. We would like to bring this kind of charitable attention to Dash. The sponsorship would also include a dedicated 25% of the Dash going towards our partnership with Unsung Hacking Hunger in Austin, TX. Unsung is the brain child of popular cryptocurrency activist and philanthropist Jason King. Unsung.org is an application that feeds the hungry by delivering unwanted food from local caterers and restaurant and rewards its drivers with bitcoin. The Crypto Show helped make Unsung a reality by creating a partnership with another decentralized organization here in Austin, Arcade City. Both organizations give credit to the show for making this effort come to life. An article﻿ detailing this partnership even made the frontpage of Reddit with over 210,000 views. The show has also played a big part in helping the decentralized Uber, Arcade City, get off the ground leading to worldwide attention.

“The Crypto Show has been instrumental in advancing Arcade City in Austin and globally. Connections they made for us turned into two of our most important strategic relationships: Airbitz for Bitcoin payments and security, andUnsung.org﻿ for connecting our drivers with a social mission of feeding the homeless. Their radio PSAs and well-done interviews are the cherries on top. We’ll always be happy to partner with The Crypto Show.” - Christopher
David, CEO of Arcade City

"The Crypto Show has been fantastic in establishing The Austin chapter of Unsung and it is amazing. The amount of good they have been able to do on a very limited budget is astounding. Well over a thousand meals fed in a very short period of time. A real asset to the Unsung community." - Jason King, Founder of Sean's Outpost and Unsu﻿ng﻿
https://youtu.be/U-TdZsCb6zM

"I have worked with the Crypto Show in advertising the Texas Bitcoin Conference and other events. His promotion was the most effective of all we used. The Crypto show has shown a level of consistency and quality that has proved to be effective in promoting Bitcoin, Conferences, and businesses. Additionally, they have provided great guests, information, and entertainment." - Paul Snow, Chief Architect at Factom, Organizer of the Texas Bitcoin Conference

It can also be noted that The Crypto Show will have a lead role in orginizing the upcoming Texas Bitcoin Conference.

Broadcast Networks

TXLR 89.1 FM Austin, TX

LTB Network https://letstalkbitcoin.com/blog/category/the-crypto-show

Logos Radio Network http://www.logosradionetwork.com

LRN FM http://lrn.fm

BitcoinTalkRadio.com

Tastypodcast.com

Podcastaddict.com

Ratings and Stats

#1 Show on BitcoinTalkRadio.com

41,000 Plays each month on Soundcloud

2nd Most listened to show on Let’s Talk Bitcoin Network after Andreas Antonopoulis’ show

Broadcast on 89.1 FM in Austin to the 35th largest radio market in the U.S. with radio coverage to potentially 1.6 mil listeners

A Sample List of Some Past Guests

John McAfee, CEO McAfee Associates

Andreas Antonopoulis, Author of Mastering Bitcoin

Cody Wilson, CEO Defense Distributed

Amir Taaki, Dark Wallet

Roger Ver, Bitcoin.com

Alex Winter, Actor/Director of Deep Web

Jeffrey Tucker, Liberty.me

Peter Todd, Bitcoin Core Developer

Pieter Wuillie, Bitcoin Core Developer

Paul Snow, Chief Architect Factom

Even Duffield, DASH Lead Developer

Daniel Diaz, DASH Business Developer

Juan Gault, DASH Evangelist

Amanda B. Johnson, DASH Evangelist

And hundreds more...Check out our Soundcloud for more

BUDGET

Overview

The show would ask for a 197 dash a month for a trial period of 3 months. This would help pay for our studio space, our costs for production and our ability to travel for remote events for interviews. It would provide enough investment to fill the much needed gaps in Unsung’s budget and would directly purchase foodstuffs for the homeless community that Unsung serves. The show would also like to give Dash away to callers and have them
set up wallets to help put Dash into people’s hands. Adoption will only increase by putting Dash into the hands of users and having them interact directly with the currency. What better platform to distribute the currency and
introduce newcomers then one of the most popular and entertaining shows out there? And what better way to help remake the image of Dash but by using it to fund a charity that has received worldwide press?

Objectives

We believe that the Dash project would see an increase in adoption, investment and awareness by funding this sponsorship. The show could also serve as a destination for the community to hear about the latest developments
first hand from some of the project developers like Evan Duffield and leading business marketers like Daniel Diaz or Juan Gault, all of whom have been guests in the past. Dash is in need of of an image makeover. This has already started to take shape in some of the ways. Its main websites have created more stylish appearances and attracted more attention from Users. The shift from Darkcoin to Dash and Darksend to Privatesend are all examples of this shift. We would like to continue this makeover by highlighting the technology behind these names and all the different projects committed to buildingout that technology. We feel we can play a big role in helping manage and promote this makeover. We feel like
we bring an opportunity with the Unsung sponsorship to also help communicate the generous and problem-solving nature to Dash’s community. Dash is known for solving problems that plague other cryptocurrencies (i.e. block size, governance) so having Dash sponsor a problem solving effort of hunger seems like a natural fit and one that can really help Dash’s image. The show is downloaded and attracts the greatest amount of attention from people already involved in crypto-currency and therefore we can help persuade people already invested to look at Dash as a possible investment. Dash needs to target people who are already invested or who want to invest in the space. Its market cap is below projects with less development and less features and we feel we can help close that gap. We hope that we can effectively address the needs facing Dash right now, i.e. an increased awareness of the networks advantages over other forms of crypto, like decentralized governance, masternode dividends, 2.5 second transaction speeds and its treasury model. All of these key features make Dash one of the most exciting projects in the industry. We would like Dash to be free of scandal or a bad reputation and for people to discuss and debate and judge the currency based on its merits alone.

Sponsorship Package

If the network decided that this was worth funding Dash would receive an official sponsorship that includes:

The satisfaction of knowing the Dash community helped feed thousands of homeless people in Austin, TX

Schedule

The sponsorship would last for a trial period of three months starting November 1st and ending on January 31st, 2017. If the network appreciates the effort we have made and feels it is worth funding in the future than we would
present a proposal in the future.

Project Milestones and Transparency

Show stats and listenership will be posted to the Dash forum and a Slack channel can be created to follow the numbers. Show details will be posted to our Facebook and website and and Dash related guests will be advertised to the Dash forum on an ongoing basis. Communication with the show thru the Dash forum and slack channel is welcome to help shape show content in terms of Dash. We are open to any suggestions from the network on how to make the sponsorship and ROI more transparent and how to broadcast our efforts to satisfy our backers. We welcome the idea of including the awesome Dash community in helping communicate the advantages of Dash for users, business owners, investors and enthusiasts so that this sponsorship will be seen as a worthwhile venture for everyone involved. Please suggests ways we can add to this. Thank you for your time.

Regards,
The Crypto Show Team

Show full description ...

Discussion: Should we fund this proposal?

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WizardOfDash0 points,7 months ago

I'm voting yes to all these outreach proposals even if a bit pricy until budget is full or Dash is more known. *Almost* anything is better than money for miners.

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Mastermined0 points,8 months ago

cross post:
Hey guys how's it going. I missed the last dash interview and I'm just now getting around to listening to it. I did have a few questions though.

The best I can tell these things have not been done....

“a banner on our site. http://thecryptoshow.com﻿﻿"

&

“Every Dash interview on FB live we will convert to youtube and post on the Dashpay reddit”

I did not find a youtube of the last show with Evan and Andy but did find a link posted by tungfa to the LTB blog with a link to the fb live show....

The Crypto Show with Evan Duffield and Andy Freer of Dash (recording from last night) letstalkbitcoin.com
submitted 16 days ago by tungfa
https://www.reddit.com/r/dashpay/comments/5c7ahe/the_crypto_show_with_evan_duffield_and_andy_freer/

Also...
“The show would also like to give Dash away to callers and have them set up wallets to help put Dash into people’s hands. Adoption will only increase by putting Dash into the hands of users and having them interact directly with the currency. What better platform to distribute the currency and introduce newcomers“

As of 11-26-16 how much dash has been given away and how many wallets set up?
Are there any other updates from this proposal you would like to share? I saw the Halloween pics which was cool.

Thanks

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MrAnderson2 points,9 months ago

Not a lot of great press with Arcade city with the libertarian community. It seems the relationship with this amazing project sounds counterproductive to DASH

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Danny_Somthin (proposal owner)0 points,7 months ago

We don't endorse Christopher David we work the AC drivers independently. We love the FB page model and don't really care if the app ever comes about. Christopher Dávid is not a necessary part of the AC community. Lately we just work with drivers directly with out any involvement of the Facebook page even.

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Danny_Somthin (proposal owner)2 points,10 months ago

This video is a look at what we do with Unsung in Austin and a positive use case for Dash.
These are the types of things that catch people's eye from outside the very tiny Cryptospere.
An excellent example is the 40,000 member Facebook page in Austin of people who just wanted to drive or catch a ride. These people are all aware now of the connection of bitcoin and Arcade City.
As we mentioned before this effort has already garnered a story on Bitcoin.com by Jamie Redman with over 210,000 views. We may not be able to recreate that but we'll give it one hell of shot.
https://youtu.be/U-TdZsCb6zM

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TheDashGuy2 points,11 months ago

This is far too expensive for a radio show full of Bitcoiners who already know about Dash IMO..... maybe tune it down a notch if you don't want a shit show next month since it already passed this time around. I don't see this bringing in 6k worth of users honestly..

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dangermouse1170 points,11 months ago

I'd like to see metrics attached to this proposal. Is there a special URL listeners can go to so we can track the traffic this sponsorship generates? This should be in all of our sponsorship funded projects.

I was more looking for a method in the proposal to assess conversion analytics. Nearly all podcast sponsorships at this level do some sort of coupon code so advertisers can track the effectiveness of the sponsorship.

Getting down to X DASH paid per user visit and onward adoption would be very helpful for the Dash community to hone its sponsorship effectiveness.

I don't know of a good way to do this since Dash isn't selling a product and can't give 10% off if you use a coupon etc. Though setting up a Dash Faucet might work, analysing the onward txs could give an idea of eventual adoption. Maybe this should be a new project funded by the community.

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Danny_Somthin (proposal owner)0 points,11 months ago

Good point we actually do well with coupon codes. Case in point, in our proposal is a quote from Paul Snow of Factom who also puts on the Texas Bitcoin Conference. In promoting the conference Free Talk Live out did us by only one ticket. The expense far exceeded us. Another podcast who also recently got a Dash proposal approved didn't come close or even sell any at all. Currently we're ahead of everyone on coupon code sales for Anarchapulco 2017. What one of our bigger goals for Dash is to create situations of positive news articles through charity events and link them to Dash. We haven't actually mentioned this yet in our proposal but our efforts with Unsung just got a little cooler. We're getting local Boy Scout troups involved too. We see this as opportunity to put crypto in the hands of Boy Scouts and do good things with it not shop the Dark Market. We constantly look for ways crypto communities can work together and that what's what we will do for Dash as well. Our first Dash display will be Thursday. We'll put some video of that up when we're done.

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ec1warc12 points,11 months ago

Seems like a lot of money to spend on a Radio show that preaches to the choir. Everyone has already voted yes. I will do the same, but I expect a lot of value for such a large investment.

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Danny_Somthin (proposal owner)0 points,11 months ago

Thanks for the vote. We do preach to more than the choir. Stay tuned. We'll have an update next week with what we're doing.

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thylbom201609151 point,11 months ago

I think my vote will put you over the top. I loved the show with Amanda B Johnson. Inspired me to get involved with DASH. Biggest risk IMHO is governance and regime uncertainty, and DASH seems to have an advantage there at this time.

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Danny_Somthin (proposal owner)0 points,11 months ago

Thanks we're going to be doing one of the charity functions next weekend. We'll fund it with our own dash and video recorduration it and post it here so everyone knows what we're doing.

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Danny_Somthin (proposal owner)0 points,11 months ago

Record not recorduration that was a spell check malfunction.

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qwizzie0 points,11 months ago

you have my votes..

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qwizzie0 points,11 months ago

and i dont mean my no votes

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Danny_Somthin (proposal owner)0 points,11 months ago

Thanks I think you'll like what we have planned.

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DashRiprock1 point,11 months ago

Check out the Video of their recent interview with Amanda B. Johnson on my Youtube channel.
https://youtu.be/0sE4zVxHITY

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Danny_Somthin (proposal owner)0 points,11 months ago

How did you convert FB live to yt?

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DashRiprock1 point,11 months ago

I used the "Litecam HD" screen recorder program to record your show. Then I edited it and converted it to mp4 in Microsoft Movie Maker and uploaded it to my Youtube channel.

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Danny_Somthin (proposal owner)1 point,11 months ago

Much thanks! Every Dash interview on FB live we will convert to youtube and post on the Dashpay reddit.

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DashRiprock1 point,11 months ago

Please support this proposal since we need more positive publicity about Dash to counteract the negative rhetoric regarding Dash on shows like "Bitcoin Uncensored" hosted by Chris DeRose and Joshua Unseth. A Monero troll just posted a video of them bashing Dash on our subreddit. Lets do all we can to get the word out that Dash is the best cryptocurrency on the market.

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Danny_Somthin (proposal owner)0 points,11 months ago

Thanks DashRiprock I think we have some great ideas some that are not mentioned in this proposal to help get some positive press. What's not really well explained in the proposal is why this charity. We're very involved in it and we would actually be the ones implementing the use of the funds. It's basically $150 per week this covers the items not provided by restaraunt and store donors. This will allow us to make up to 200 meals that the volunteer drivers deliver around town to the homeless. That's the 25% it will only be spent on foodstuff. Out of the 75% we will cover any printing needed for Dash branding to go on the meals alongside of the unsung branding.
Also notice this would not take effect for 2 months.
Because we plan to display what we're doing first by putting our own money on it.
Sit back and see.
You can follow along on Twitter and FB and what ever other platform we're on.

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Stealth9233 points,11 months ago

Listened to your show with Amanda, quite like it....you have a good listener base as well. Yes from me :) - hope you do a great job promoting Dash.

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Danny_Somthin (proposal owner)0 points,11 months ago

Thanks for the vote of confidence much appreciated.

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DashAdvocate3 points,11 months ago

At first read, I didn't know who you were. Then I happened to listen to your recent podcast with Amanda B. Johnson where you mentioned this proposal. D'oh. I listen to your podcasts often somehow missed the connection. Anyways, now that I have that straight, this is a no-brainer. You have my votes.

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DashAdvocate1 point,11 months ago

Oh. Here is the podcast I am referring to in case anyone wants to hear it. https://soundcloud.com/heryptohow/amanda-b-johnson-on-dash-and-our-own-proposal-to-the-dash-network

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Danny_Somthin (proposal owner)1 point,11 months ago

Yup, that's us. We've been on the FM airwaves since February of 2014. About the same time Evan launched Darkcoin. And here we are joining forces! Thanks for putting the link out there!

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Omar_comin3 points,11 months ago

Now this seems reasonable. Actual marketing to the people we need to attract...other crypto enthusiasts. I'm tired of people trash talking Dash on exchanges and forums. Seems like a solid reputation for these blokes with the quotes from people who have worked with them. I recognize Jason King. I like the charity aspect too. It would also show crypto peeps how the funding works. Cool.

please also create a thread here : https://www.dash.org/forum/topic/pre-budget-proposal-discussions.93/
and please do not use the very large fontsize under "background" & "public relations".

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Danny_Somthin (proposal owner)2 points,11 months ago

Thanks. On it now.

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qwizzie1 point,11 months ago

thanks for putting the startdate at 4-nov-2016, this should give us plenty of time to discuss your proposal.

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Danny_Somthin (proposal owner)1 point,11 months ago

You're welcome. We look forward to earning your vote over that time.

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Solarminer0 points,11 months ago

Guys, give a listen to the show on https://letstalkbitcoin.com/ and decide for yourself if over $2,200/mo is worth it for a podcast with Austin audience FM radio show.

I just don't see it. I even find this show difficult to listen to with the hard stop commercial breaks and over-talkative hosts. We should be advertising in mainstream channels. This is almost the cost of a billboard.

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Danny_Somthin (proposal owner)2 points,11 months ago

Remember 25% goes to our charity partner Unsung to help generate positive publicity for Dash. You may find it hard to listen to but our stats are pretty impeccable. #1 on Bitcointalkradio, #2 on Let's Talk Bitcoin network and the only Crypto-centric show on FM radio in the country. And we buy our own pizza unlike some other marketing proposals on here.

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dangermouse1170 points,11 months ago

I love the sponsor breaks, gives it an alive feel. Of course it takes getting used to if you're used to net native podcasts. This show does about 5x the quantity of episodes of other shows on the LTB Network, so you wanna factor that in.

And seriously, Dash ain't ready for mainstream, it's so hard to use - we have to wait until evolution till it's mainstream-ready, (reminds me of BTC saying no to wikileaks in the early days). So what I'm saying is the target market is spot on - preaching to the BTC choir is good, they will be the ones to adopt Dash in this stage of the game.

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Danny_Somthin (proposal owner)2 points,11 months ago

In addition, we will be giving Dash away on air so that people can interact directly with the tech.

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Solarminer1 point,11 months ago

Obviously, you can't please everyone and I am only one listener of the many you have. That is why I suggest voters listen to the show and make a decision themselves.

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Dworf-2 points,11 months ago

what the hell is this ? a joke for 5 DASH ?

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Danny_Somthin (proposal owner)1 point,11 months ago

No joke. Terrible formatting issues. Please re-read this great opportunity we bring to the table

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Dworf4 points,11 months ago

ok - the text has been changed - now it looks like a proposal
seems to be plausible