Pottermore Opens to All

The wait is over. Pottermore, the much anticipated online hub for the Harry Potter franchise is now open, following a closed Beta testing phase.

On the free site, users can enter Hogwarts School of Witchcraft and Wizardry and get sorted into one of the four houses through the tap of a wand before engaging the settings and storylines of the Potter books through a range of interactive and social elements. Pottermore also promises to showcase exclusive new writing from author of the series J.K. Rowling (pictured).

Close to a million users have accessed the beta site since the summer. Pottermore, which has been enhanced with additional features since SLJ‘s early review, follows the debut of ebook versions of the Harry Potter series from the Pottermore Shop.