All the upgraded plans will be renamed to reflect their increased data quota.

Broadband Product Manager Adam Bennett said customers on the enhanced plans would automatically receive these increased data quotas. "That's great news for more than 60,000 existing customers, who'll get the benefit of these changes immediately," he said.

"We know 100 gigabytes of data each month is the sweet spot for many customers, so we've made it easier for existing and new customers to get the quota they want across our Easy Broadband and Easy Reach plan ranges. As well as providing that added value, we've been able to simplify our plan range to make it even easier for customers to choose the right plan."