Knowledge Base Articles

Promotional bags have given businesses an affordable option for
building up their brand to potential customers. With conventional
advertising, you would need to allocate a considerable amount of money
to achieve your goal of increasing publicity. In reality, however,
advertising on newspapers or the television can only provide you with
limited exposure. For a minimal investment, bags can bring about optimum
results in a short period of time. However, you need to bear in mind
the following factors to ensure success.
Before everything else,
you should first determine your intended recipients. Promotional
products are effective when given out to the appropriate customer. Check
to be sure that the bag you have in mind will match the age,
occupation, sex, or location of the customer. You cannot hand out a
shoulder bag intended for a lady to a man and vice versa. The best thing
to do is look for something that is generic to both man and woman.

With spring season already upon on us and temperatures creeping
up to the mid 70's, summer season and summer lifestyle is switching into
high gear. People are packing the picnic bag, the beach towel and the
trunks for a day at the beach, going down to the shore or out by boat on
the ocean and this is a perfect time to start planning your summer
promotional giveaways.
The obvious choice for marketing buyers and
merchandise planners is to replenish merchandise inventories of
T-shirts, Shorts and Caps for a summer look, but a simple bottle of
water is often overseen as the most effective promotional product in the
summer.
It is estimated that people drink up to an average of 45%
more liquid during a warm summer day, over a day in the winter.
Carrying around a bottle of water is not only a convenience - it is a
necessity. Overall, the water bottling industry sees a 27% increase in
sales of bottled water during the summer month (May-August)

Most businesses have an explicit and strict budget for their marketing team to work within. It can be extraordinarily challenging for the marketing team to work within these limitations and still create the effect and publicity that the company needs to be successful. However, there are effective marketing strategies that can work well for a business, including promotional items. Promotional items can be an outstanding way for your business to market itself to the right people - your future customers.
With promotional items, you can get a great return on your investment. Your overall marketing strategy will be wholly enhanced through the use of promotional items. You can reach more people with less money often than if you had used traditional marketing strategies. In addition, you can achieve a range of specific marketing goals in a relatively short amount of time. In other words, you can work within your budget limitations and still create far-reaching, long-term advertising

An increasing number of businesses today are choosing to give out
promotional items and corporate gifts to clients and even prospective
recruits as a way of increasing brand awareness and engendering customer
loyalty. There is an ever increasing array of different types of
promotional items you can choose from. This wide diversity can sometimes
make it difficult for many businesses to choose which type of items
will work best for their promotional needs.
One of the most
popular and effective types of promotional items you can choose is
corporate clothing. Jackets and shirts featuring your company name or
logo are always an excellent choice for consumer and employee gifts.
Each and every time someone dons one of your shirts or jackets they will
be providing your company with free advertising. Keep in mind when
looking for an exporter or wholesaler that you should try to find a
company that will supply a wide range of different shirts and jackets

Stainless steel water bottles come in a variety of shapes and
sizes from bottles that are small enough to fit easily in a pocket or
purse, to large models that will hold well over a liter. There are also a
number of colors available and some bottles come with graphics
lithographed on the outside. Graphics are nice, but consider a neoprene
or other sleeve for the bottle since normal use can cause scratches that
will mar even the best graphics.
Why are double-walled bottles
important? Most bottles are single-walled, which means that they are
made from a single layer of stainless steel. Others are double-walled,
meaning that they are actually two bottles, one inside the other, that
are welded together. Often, the air within the space between these two
bottles is drawn out to create a vacuum. That is all a vacuum bottle is,
an inner and outer liner, with all of the air sucked out of the empty
space between.
Vacuum insulation has long been