How amberglow started their logo design journey

Summary

We need to liven up our image starting with a new logo. Logo needs to elicit feeling of health and well-being, competence and professionalism, caring and compassion. Appropriate for use in health care system, memorable for Physicians (referral sources), and cool for our patients.

Company name

Wailuku Physical Therapy and Pilates

What inspires you and how do you envision the design for your business?

ABOUT US:

Wailuku Physical Therapy: Our mission is to aid in the recovery from injury and illness with the use of expert physical therapy interventions in an energetically positive atmosphere. WPT guides patients to health by addressing the injury as well as its effect on the body, mind, and spirit.

WHAT IS NEEDED:

A new memorable logo. We are looking for artistic, elegant, healing, and appealing to the local culture: hawaiians, asians, pacific islanders, and of course the surfers. Needs to convey professionalism to Physicians but still be alluring and memorable to the general public..
- Design logo: (initial prize) ultimateley will be used for letterhead, cards, pens, coffee mugs, etc
- Adittional Money will be awarded to integrate logo onto (1) letterhead/ stationary and (2) business cards with our contact info.
- Further jobs: T-shirts (livelier/ more fun version), brochure, web site

Wants

THEME:
- We are located in Maui, Hawaii. Tropical and hawaiiana is good. We really like the areca palm, palm fronds, bird of paradise, hibiscus, bamboo, etc. Aloha print is OK but careful not to get cheesy. We are nestled right at the base of the West Maui Mountains, their silouette is very cool too.
- Love the Michelangelo "Creation of Adam," focusing on the hands. Isolate just the hands in the painting, beautilful, elegant, and symbolic of healing.
- Or go with like Davinci human body sketches.
- Or some cool body part like upper back/neck/shoulder.COLOR:
- green, blue, purpleor
- green, blue, yellow
- LOGO must also work in black and white
- open to suggestion for use of colorFONT
- I like Orlando
- or Garamond Premiere
- a font along those lines, elegant and clearly readable by the elderly...
- WAILUKU PHYSICAL THERAPY: all caps with the W P T in larger type
- OPTIONAL TAG LINE: aquatic rehabilitation * pilates * yoga (Would like to be able to interchange verbage when needed depending on use of logo)
- OTHER TAG LINE: Fitness for Life
- OTHER TAG LINE: Move your dakine!STYLE
- elegant but not stuffy
- tropical but not fluffyFORMAT
- Adobe Photoshop