​​​We believe that preventing the first use of heroin is key. Our focus is on educating young people and families on the deadly outcome of heroin addiction so that when faced with the choice to use or walk away, they will remember:

"NOT EVEN ONCE"

Our Mission

Lives will be saved by preventing young people from taking heroin that first time. "NOT EVEN ONCE"​will be heard loud and clear.​​

The stigma of heroin addiction will be dispelled. By sharing Lexi's Story and the stories of countless others who have passed from overdoses, the "face" of addiction will be reflective of the true picture.​​​​​Laws must be changed to rid our neighborhoods of dealers who prey on our children;to convict those responsible for murder. We will obtain the expertise of lobbyists to assist us with this goal.

How Do We Do It

The epidemic of heroin addiction and death has been spiraling out of control for a very long time. The number of addicts between the ages of 18 and 25 has doubled in the last decade. We will continue to lose our children and loved ones ​if we don't do something NOW.

Our goal is to raise awareness to the consequences of using heroin and to prevent its use. We will carry this message to young people and families across the globe through presentations, media interviews, fundraising events and Public Service Announcements.