'Women's Health': Your very own manual of fitness and more

'Fit is the new sexy' and finally there's a manual that tells you how to get in shape that beats any of the fad diets and unsustainable bootcamps one experiments with.

The India Today Group launched the US-based Women's Health magazine in the country, that hit the stands on Sunday, just in time to get you beach ready or kick-start that new summer fitness regime.

There are thousands of magazines that cater to fashion, interiors and housekeeping but there's hardly anything in the stands that caters to women who take their fitness seriously.

One has had no option but to shell out over-the-top prices for US or UK-based magazines that are the only alternative in the market - but no longer.

The magazine is fun, lively, provocative and unabashed when it comes to sharing tips, advice and spilling the beans.

The inaugural issue features the superfit and svelte actress Anushka Sharma who shares her fitness and diet regimes and her beauty secrets.

The magazine appeals to the sensibilities of the new generation which knows in the long run, there's nothing like a fit body over a skinny frame or oodles of flab.

Whether one is in their youthful twenties, sexy thirties or in their elegant fifties, it gives you the know-how on all fitness related things.

Mala Sekhri, chief operating officer, lifestyle, India Today Group said, 'It is a very significant launch for us as Indian women are more evolved and there's a growing focus on looking good and having a great body.'

Sanghamitra Chakraborty, editor, Women's Health India, said 'Ours is a magazine which speaks its mind without being judgmental. Our boldness, sense of humour and honesty is exactly what women want.'