Professional Sales Training and Marketing Messaging Solutions

Most sales and marketing training programs, courses, and seminars conveniently ignore one glaring fact: There is no one-size-fits-all message or salesperson type.

You won’t persuade your buyers or customers by imitating industry best practices or using the same approach for every interaction. You need tested and scientifically proven messages, content, skills, and coaching to help your team master the four most pivotal moments in your customer’s Deciding Journey:

Our research reveals that buying decisions don’t follow a predictable, predetermined path or sales process. Your prospects and existing customers are asking weighty, situationally-specific questions to make buying decisions for their business.

Instead of taking a one-size-fits-all approach, you need to address these deciding moments by answering key customer questions with tailored and persuasive messages, thought-provoking content, and the sales and marketing training needed to address the unique psychology and pressures within each of these critical moments.

CREATE VALUE

Defeat status quo bias and persuade your prospects to change.

Clearly differentiate your solutions from competing alternatives.

Elevate Value

Present a powerful business case to justify an executive’s time and attention.

Generate a sense of urgency so executive decision-makers act now.

Capture Value

Protect your margins by overcoming pricing pressures.

Drive consensus among disparate decision makers.

Expand Value

Convince existing customers to renew their relationship with you.

Convince customers to migrate to upgraded solutions.

Sales and Marketing Training with the Corporate Visions Difference

Only with Corporate Visions will you learn proven customer conversation approaches, backed by rigorous research, for enabling buyers to choose you on both the acquisition and the expansion side of the customer lifecycle.

By studying the invisible forces that shape human decision-making and how people frame value, our training programs cut through the noise of industry best practices to provide a tested and proven approach to delivering customer Conversations That Win®.