ABOUT US

AboutSEL

SEL is a market leader in sport and entertainment, management, marketing and commercialisation. Since its launch in 1997 SEL has enjoyed incredible success – achieved through second-to-none industry experience, skill, expertise and old fashioned hard work. With offices in Sydney, Melbourne, Gold Coast and London, SEL is the envy of many in the sport and entertainment industry. The partners of SEL, James Erskine, Basil Scaffidi and Martin Criss have created a unique organisation that continues to deliver the highest level of service and optimal commercial outcomes.

The team at SEL is made up of
industry leaders in

directors

James Erskine - Chairman
James pioneered sports marketing in Australasia in the 80s and 90s. James set up Sports and Entertaiment Ltd (SEL) in July 1997 dealing in all areas of sports and entertainment and the property world in partnership with David Coe, Tony Cochrane and Basil Scaffidi.