Data Visualization | ClearSaleing

Data Visualization | ClearSaleing

ClearSaleing Optics is a groundbreaking achievement in the marriage of granular and complex marketing data, media attribution, and syndicated marketing and economic data. CS Optics enables advertisers to identify daily performance data from all digital marketing channels under different media attribution lenses. Information can be viewed holistically across all paid, earned, and owned digital media, or at a channel, campaign, publisher, or customized grouping level.

Customers who subscribe to the ClearSaleing Barometer data syndication platform will be able to compare their media performance data to high context sources, such as vertical benchmarks and economic data, to make more informed decisions with context into the influences that impact the marketing mix. All stakeholders in the organization, whether you’re the CMO or display media analyst, will be able to clearly visualize the media performance information that matters, in order to take action that creates results.

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When you factor in tangible factors such as paid media investment, channel diversification, and advertising funding levels at the top and bottom of the funnel, the media attribution game becomes challenging.
Our belief is that every advertiser requires a unique solution, and ClearSaleing has prided itself on providing powerful attribution across many verticals and hundreds of advertisers.

Digital advertisers have struggled with a lack of transparency into which advertisements customers interact with, the time it truly takes for a full customer journey, and which advertising partners generated the last advertising interaction, the first advertising interaction or any advertising interaction in between.