Free Cost of Living Comparison Tool

Q&A: Cost of Living ComparisonFree data builds relationships…Q: Where can I find a quick cost of living comparison calculator?

A:Sperling’s Best Places.net has a fast, customizable cost of living calculator that will show you the cost of living change between two cities and tell you how a salary compares to one city versus another. The site also compares cities in over 100 other categories. This is a useful way to connect with prospects who are thinking of relocating to your area. Here’s how you do it:

1. Ask your prospect where they currently live, and offer to send them a complimentary “quick look” at the cost of living change should they locate to your city.

2. Ask them if they would (optionally) like to disclose their current household income to give a more accurate dollar-for-dollar comparison. (Be sure to proceed delicately here; if you think this might overstep your bounds, assume a low-to-average salary as an example.)

4. Copy the information on the results page into an email that you can send the prospect. You can either take a screenshot, print the information as a PDF file, or simply highlight and paste the information into your response.

Alternately, you can simply send clients the link to the cost of living calculator.

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