In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline.

Less people are interacting with each other on social media. Yet, people are posting more.

Pretty soon, we could be interacting with less and less people if the one way street style of using social media keeps happening.

If you want to create audiences using social media, it is time to get interactive. This is the only way you will be top of mind instead of falling off their radars.