Archive for the ‘Email | List Marketing’ Category

By default all of our customers are setup on a Godaddy webmail. Godaddy offers a very robust webmail system which is easy to use and is free (included by Godaddy) as part of it’s domain service which we use. However for sports handicapping sites, it does have its drawbacks: 1. You may not be getting all your emails. 2. You are not getting your emails sent.

First of all Godaddy does the following:

– Implements a very stringent spam filtering system for outgoing emails. All outgoing emails are sent through what is know as a SMTP server. The filter has a bias against sites that have a sports handicapping theme thus it is very difficult to send emails out and receive emails. We have experienced a lot of problems with this and have seen up to 50% of our clients affected by this.

Here’s the solution:

– Setup a free gmail account and use their smtp server. You can still use your domain name. For example if your website is www.sportshandicapper.com and your email is admin@sportshandicapper.com you can still use this email address. The only difference is instead of using Godaddy you can use gmail as the email client software.

Our partners, www.SportsEmailServer.com, are offering exclusively to current Ezcapper customers a one-time only promotion for first time users to try the service:

A one-time free email blast to 5000 qualified prospects for free. The regular price is $99 for 5000 users but for EZCapper customers this will be offered for free

This is only for clients that have never used the service before. The client will need to provide the email in both an HTML and text format. This must be professionally laid out as they will not accept copy that is not properly formatted. If assistance is required, a fee will be charged for converting and designing an email.

Previous clients have generated strong results from the previous email promotions and most customers have come back to either setup their own email servers or continue using their full-service email delivery services.

If you have already used SportsEmailServer previously and want to use it again, all EZCapper customers qualify for a 15% discount on any advertised package on the website. For details see http://sportsemailserver.com/pricing/

As part of our service to you we are including some qualified email leads from our own lead generation sites on a regular basis. We operate over 20 lead generation sites that generate both email and phone leads which we will provide to you free as a EZCapper customer. Please note that this is a partial list as we generate more leads than this. We will update this folder from time to time and notify you by email.

Previously you obtained the leads from a link however due to security issues we require you to setup a free account on Dropbox to obtain our free leads.

To setup an account and get your leads:

1. Please visit https://www.dropbox.com/ and at the very top click on the download. You will need to signup for the 2GB free account.

2. Once you have signed up let us know the email address you signed up under and we will share the leads with you.

3. After we do this the leads will automatically be put into a dropbox folder right to your desktop! Everytime we update leads you will see them in that folder. You don’t need to contact us or do anything and we add new leads each month.

Please note that we don’t guarantee the response rate as they are sent to you as a complimentary service, so please don’t email us complaining about them:-) That will depend on your email delivery software and a lot of other factors. Our clients have had good success with our leads.

We have just identified a new ESP (email service provider) that assists sports handicapping services in delivering their email marketing campaigns. As most sports handicappers know there are great challenges in delivering email campaigns due to the biases that companies like ConstantContact, MailChimp and other companies have against sports tips services. This service will greatly assist in getting emails delivered without the threat of the account being closed.

Each time a new user signs up on your EZCapper site they will receive a standard reply that goes as following:

————————

Subject of email: Hello [first name], welcome to [Your Site Name in our System as set in the backend of your site under Edit Web Site Settings]!

Body of email:

Hello [first name],

This email serves to inform you that your [Your Site Name in our System as set in the backend of your site under Edit Web Site Settings]” account has been created successfully. Please log into your account using the email address and password you have provided to start getting winning picks today!

Thank you for registering,

[Your Site Name in our System as set in the backend of your site under Edit Web Site Settings] Customer Service Staff

For comments, questions, or suggestions you can email us at: [Your Email Address in our System as set in the backend of your site under Edit Web Site Settings]

———————-

Any modification to this standard form reply is not included in our standard setup fees. To modify this standard email contact us. If you provide the exact text for us we can modify this for a $10 charge. If you want a full HTML email we will need to bill for programmers time at $30 per hour. It should take no more than 1 hour to setup in most circumstances.

At EZCapper we have a commitment to ensure that our customers are as successful as they can be. On our blog and regular email newsletters we offer advice on how to best market your businesses. Our interests are to ensure that our customers are successful and we do this by offering both free and paid services. We constantly update our clients on opportunities for our valued clients to promote their services. Our email service is among our most popular, though we offer numerous other services including PR Releases, SEO, Banner advertising and much much more.

From time to time we offer access to qualified EZCapper customers access to normally paid services for FREE.

Tips Network newsletter currently sending to over 15,000 each Friday and twice per week during August and September. EZCapper runs a free tips site network that acts as an upsell site for our customers. These sites are highly optimized for SEO and we generate hundreds of extremely high quality new leads per week to which we deliver an email to each week.

Our email delivery system work this way: We pre-pay for a fixed amount of bandwidth on a number of 3rd party email service providers. Each month we prioritize this bandwidth to deliver emails to advertisers and paying customers. However in the month of August we purchased excessive bandwidth and we are now offering access to this inventory (a.k.a. ‘remnant ad inventory’) until the end of this month.

This means that we will create a text ad for you and include it in our newsletter. The template is located at http://topsportstips.com/newsletter/sports/handicapper_referral.htm Please note that you will not be able to choose the exact position on the newsletter as that is something we will decide according to the length of time the customer has been with us. As this is a no-charge promotion for loyal EZCapper customers we cannot accommodate all requests.

To qualify for this promotion EZCapper customers in this order:

Must be on either a monthly or yearly subscription plan and account must not be in arrears. This service is NOT available to customers that are still on the legacy (no longer being used) monthly invoicing and billing system. Customers on a subscription payment system save everybody both time and costs and we wish to provide preferential access to these clients. (If you are not on a subscription plan, please enable it by contacting us and you will qualify for various promotions).

Must be a customer who has an updated web-site. We don’t want to be promoting a website that is dated and not relevant to the upcoming NFL season. Credibility and quality of the newsletter is of primary importance.

Please note:

We do not guarantee the results of the mailings.

We do not provide analytic reports for any of the mailings on click thru/open reports as we do with our regular service.

We will notify you when it was delivered and the position it was delivered in.

This offer is good for only one delivery during the current promotion period.

Older customers will be given priority in placement and access than newer customers. We’ll try to accommodate all.

Here’s how to be included in this special promotion:

Send me an email notifying us of:

Your desire to be included and a telephone number you can be contacted at. We will reply to you informing if you qualify by email or telephone.

You preferred location(s) of your text ad referencing the newsletter template (http://topsportstips.com/newsletter/sports/handicapper_referral.htm). Please say“Main Sponsor” or whatever position you desire. Although we cannot guarantee placement, we will do our best to accommodate . For example , you may request a Main Sponsor Ad but we may not be able to place you on there if it has already been bought or attributed to another client. This position will almost always be filled so we suggest requesting another space(s).

You will need to provide us with some text, preferably a promotion to advertise on the newsletter. We will at our discretion make any necessary edits to modify the text to fit the available space.

We are very experienced with various Email service providers and here’s what we’ve found to be the best among the best.

SportsEmailServer – This is the best service partly because we operate it :-). Seriously we created this service for serious email marketers in the SPORTS industry. Most of our clients cannot signup with conventional services due to the nature of their content, secondly they cannot get attractive rates. This service allows emails to be sent at up to 95% off the regular delivery rates of competitors, provides for full service and most importantly allows you to become your own email service provider running your own servers. This allows you to charge others. For details take a look at the website SportsEmailServer and our blog post.

YMLP – Your Mailing List Provider is the best service for our clients since it is the easiest to use and affordable. They offer a free account and their costs are very reasonable. The nicest thing is the reporting which is excellent. Get 15% off any of their packages by using this code 57FW2F and signing up here

Mail Chimp – Mail Chimp is a bit more expensive than YMLP and more expensive than Savicom but it offers up to 3000 emails per month for free which is higher than the other accounts. This is great for low volume deliveries. Don’t bother trying to setup 10 different accounts so you can get 30,000 emails. They’ve already figured out a way to stop this!

We recommend choosing from the above 3 services depending upon your communications style.

NOT RECOMMENDED:

Savicom.net – This company steals emails from their customers and has constant issues with deliverability. Highly not recommended.