Uber appoints two new non-executive board members in Britain

A photo illustration shows the Uber app on a mobile telephone, as it is held up for a posed photograph, in London, Britain November 10, 2017. REUTERS/Simon Dawson/File Photo

LONDON (Reuters) - Uber said on Friday it had appointed two new independent non-executives in Britain as it fights to keep its license in its most important European market, London.

The taxi app is battling to keep its cars on the streets of the British capital city after London’s transport regulator deemed it unfit to run a taxi service, in a decision the Silicon Valley firm is appealing.

Since then it has made a series of changes to its business model, responding to requests from regulators, including the introduction of 24/7 telephone support and the proactive reporting of serious incidents to London’s police.

It also appointed Laurel Powers-Freeling, who has held a series of banking roles, as its first British chair last year.

On Friday it said Susan Hooper, who is currently a non-executive director at Wizz Air (WIZZ.L) and the Brexit ministry, and Roger Parry, whose current roles include being non-executive chairman at YouGov, had been appointed to its British boards.