PhotoNOLA Education Day: Focus on Publishing

Join us for a day of stimulating dialogue and information about publishing photo books. This day-long symposium will include diverse voices, from artists to publishers, covering many topics related to the art and business of publishing. Each participant will receive a Blurb book scrip, valued at $36.95.

9-11am TO BE PUBLISHED or SELF PUBLISH?
A PhotoNOLA Seminar with Mary Virginia Swanson
The print-on-demand revolution has opened up new publishing possibilities for photographers. It has never been easier or more affordable to produce and market a book of your own photographs. The traditional publishing path has the advantage of a highly specialized team who brings their experience along with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which scenario is best for you?

In this presentation, Mary Virginia Swanson will discuss both avenues to publishing and help participants determine the pros/cons of each. Swanson will share resources from her forthcoming title with coauthor Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Winter 2011), and time will be allocated for a question/answer period at the end of the presentation.

Mary Virginia Swanson is an author and marketing consultant that has produced and contributed to numerous self-published and traditionally published titles. Princeton Architectural Press will release her forthcoming title with coauthor Darius Himes, PUBLISH YOUR PHOTOGRAPHY BOOK, early in 2011. (www.publishyourphotographybook.com). Ms. Swanson’s website/blog address is: www.mvswanson.com

2-4pm Industry Panel: From book concept to the book store
Five professionals in the field will speak about their respective roles in the publishing industry, then open the floor for a moderated Q&A session.