She was shocked when a Year 2 student recently told her that “she couldn’t delete her Instagram because she was a brand ambassador”.

“It’s worse than a beauty pageant as it’s out there for the whole world to see," she said.

ReachOut chief executive Ashley De Silva agreed that kids could suffer mental health issues as a result of "sharenting' as they get older.

“Images­ posted now could be very challenging­ for teenagers and young adults to deal with in the future,” she said.

Experts are worried how kids like Harlow will feel about the pictures when they get older. Image: Instagram @allaboutharlowrayne

Parents shouldn't share any photos

Some, including Esafety Commissioner Julie Inman Grant, have gone as far as recommending parents don't share any photos of their kids on public accounts.

“Sharing images of your children online — often referred to as ‘sharenting­’ — without their knowledge or consent may lead to problems for your child down the track, ranging from embarrassment to developing a poor understanding of consent and respect themselves,” she said.

More than just embarrassment, she's also concerned about predators getting hold of the pictures and sharing them online.

“Parents should be aware of extremely concerning practices where perfectly innocent images of children, wearing swimwear, for instance, can be harvested ... and placed in insidious online communities," Julie said.

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