The world's largest chipmaker is looking to promote its technology products through a new association with the seven-time Grammy Award winner. Says will.i.am: "When I see an Intel chip, I think of all the creative minds involved that help to amplify my own creativity."

Sony's announced agreement to buy Michael Jackson's catalog is a good bet, but still a bet -- that Jackson's durability as an idol will outweigh fans' skepticism for buying 10 more albums' worth of songs that the even King of Pop himself might not have released.