Bucci makes move onto national stage

AUTHOR(S)

Petrecca, Laura

PUB. DATE

September 1999

SOURCE

Advertising Age;9/27/1999, Vol. 70 Issue 40, p16

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article focuses on the acquisitions made by U.S. advertising agency Marc USA as of September 1999. Marc USA chairman and CEO Tony Bucci acquired offices in Illinois, Texas, Indiana, Miami, Florida, and New York, along with satellite offices in Oklahoma and Orlando. The company's acquisition rate has inflated its bottom line. Billings have almost tripled from 1997 to 1999; they are projected to top $500 million by yearend. The 1999 revenue is expected to come in at $50 million, a twofold increase from 1998. Among Marc clients are Church & Dwight, Holiday Inn, Motorola and Rite-Aid Corp.