ZenithOptimedia, Google to organise Zoogle Day

The event on digital and mobile marketing will be held on 4th of this month

ETBrandEquity

February 01, 2016, 13:38 IST

Picture source: ThinkStockZenithOptimedia Group and Google have partnered to present Zoogle Day, an event on digital and mobile marketing. ZenithOptimedia's top management team, along with top executives from Google will share learnings, insights and case studies, where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic, top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.

The conference will also have a key address by Craig Greenfield, chief operating officer, Performics Worldwide.

Commenting on the initiative, Anupriya Acharya, group CEO, ZenithOptimedia said, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”

Tanmay Mohanty, managing director, Performics and Resultrix, said, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”

Mohanty added, “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”

Punitha Arumugam, director agency business India and SEA, Google, mentioned, “With an estimated 5mn smartphone users being added very month, India's online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market.”