It’s hard to create a better PR story for golf, but the announcement of this initiative was typically understated – just a couple of sentences buried in the middle of a press release between various other announcements with no specific quotes from anyone involved in golf about it.

Golf has a terrible PR problem – and one of the reasons why is because it seems the industry is reluctant to show off the good work that it often does.

1. Free golf is taking off in the UK

Tiger Woods, who said golf clubs should offer free golf to children. Picture by Keith Allison

Back in the days of waiting lists golf clubs didn’t need to get new people playing golf. Today they do – and they’re finding that getting beginners to try the game for free is an effective way to create new customers.