Professional Logo Design Secrets | 5 Things You Absolutely Can’t Miss When Designing A Logo For Your Photography Business

Professional Logo Design Secrets | Logo design is all around us – and oh boy, do we mean all around! Just think about all logos you see from the moment you wake up to the moment you leave for work. From your smartphone when snoozing the alarm, to the tooth brush, coffee machine, and even your clothes, each and every item you use or look at is branded with a logo. By now you probably realize you’re bound to stumble across a few dozens of logos before even leaving your apartment – and the amazing thing is that you don’t even notice majority of them!

The truth is that we’re continuously being bombarded with various sales messages, as well as an endless stream of logos and other brand elements. However, our brains learned to filter out most of these. Can you imagine having to process absolutely every logo you stumble upon during your day? This mental filter is great news for the end-consumer, however, to a business owner, it represents a challenge, because you want your logo to break through that filter. And we’ve got the answers! Read on to find out how you can come up with a logo that gets noticed every time. No exceptions.

Originality Is Your Middle Name | Professional Logo Design Secrets

One of the first things you’ll need to do if you’re trying to come up with a logo that breaks through that mental filter is ensure your design is unique. Think about it – how is your logo supposed to stand out from the crowd and break the mental filter if it looks just like all the other logos in your niche or your particular area? This is why it’s crucial you avoid using cheap templates available online. While you may believe you’re doing a clever thing and saving money, you might end up doing more damage than good.

We’ve got nothing against templates, in fact, there are certain situations where using templates is the only sane idea. Your logo, however, isn’t one of those situations. These templates tend to have all the telltale signs of amateur design, as they’re generally designed by absolute beginners and sometimes even amateurs trying to make a buck. Even if you do stumble upon a decent template, chances are it’s already being used by countless other business, some even in your area. Either way, your logo will never be able to stand out from the crowd unless you have a custom logo designed just for your photography business.

An Effective Logo Is More Than Just A Pretty Shape | Professional Logo Design Secrets

Another issue with using logo templates is the issue of brand representation. Templates tend to be generic – and they’re purposefully designed to be generic. The idea behind this is that a generic logo can represent a lot of different brands. However, while this may be true to some extent, a generic logo will never be able to accurately represent the nature of your brand. The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why it’s critical you get it right.

Simple Is Better! | Professional Logo Design Secrets

While you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design. Whether your potential clients are scrolling down their Twitter timeline, or speeding by a roadside billboard, they should be able to recognize your logo instantly and understand its intended message.

Don’t Rely On Color Too Much | Professional Logo Design Secrets

Color is a designer’s best friend! It can bring a dull design to life, convey a particular message, and even spark an emotional response. As the face of your business, however, you’ll use your logo on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed!

Aim For A Timeless Design | Professional Logo Design Secrets

Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does.

Will your logo be as effective in 5 years? 10? What about 20 years down the road? The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing!

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.