Why Cross-Screen Marketing Is Set To Explode

The question ad buyers have is whether advertising across screens can really help drive forward an overall campaign goal better than TV-only or traditional online campaigns.

A growing number of mobile ad industry companies are aruging that a cross-screen approach integrating mobile is more effective. They're betting that with an increasingly powerful cross-screen pitch they can sell marketers on mobile.

In a new reportfrom BI Intelligence, we take stock of cross-screen marketing, analyze how audiences are becoming increasingly screen agnostic, examine how cross-screen advertising can be made effective, dig into the measurement and analytics problem, and offer a side-by-side comparison of the different mobile tracking technologies.