LAS VEGAS, Jan. 8, 2014 /PRNewswire/ -- CES – My Open Road™ (www.myopenroad.com) announces the launch of the My Open Road Indiegogo campaign with Wahoo's Fish Taco CEO, Wing Lam, at Showstoppers at CES 2014. My Open Road is a social energy conservation app that incentivizes saving energy by encouraging the use of alternative transportation and providing users with real-world rewards, such as specials and discounts from select merchants.

My Open Road Screenshot. (PRNewsFoto/My Open Road) (PRNewsFoto/MY OPEN ROAD)

My Open Road's patent-pending mobile technology can detect a wide variety of transportation mechanisms that a user might use to get from point A to point B. The app uses different travel modes to identify when a user is driving a car, carpooling, commuting, traveling by rail, biking, or simply walking.

"In the next five years, My Open Road should help reduce CO2 emissions by more than two million tons worldwide, which is equivalent to getting more than 40,000 diesel trucks off the road." said Jeff Weiss, CEO of My Open Road. "ShowStoppers provides us with the perfect platform to showcase My Open Road's potential to those who share our passion for the fight against global warming and are interested in getting involved."

My Open Road achieves gamification by assigning a Social Responsibility Score (SRS) to each mode of travel based on its energy efficiency. The more energy efficient the commuter's choice of travel, the higher his or her SRS will be, which can then be used to unlock specials and discounts within My Open Road's network of socially responsible merchants. The technology is unique in that it ties saving energy into a positive reinforcement rewards based marketing system.

While raising social awareness, the campaign will raise funds for the My Open Road app and CoastKeeper, a non-profit organization dedicated to protecting and promoting sustainable water resources that are swimmable, drinkable, and fishable.

For more detailed information on how My Open Road drives social responsibility and the current Indiegogo campaign visit: http://www.indiegogo.com/projects/635312/ . All campaign contributors will receive a My Open Road app membership that includes exclusive offers from MY Open Road retail partners during the first two years following the launch of the campaign.

About My Open Road:My Open Road™ was founded in 2011 by CEO Jeff Weiss. My Open Road's mobile application is a social energy conservation awareness app that encourages commuters to socially compete to see who can use the most energy efficient means possible to get around in their day-to-day travels. The app's patent-pending mobile technology can detect a wide variety of transportation mechanisms that a commuter might use to get from point A to point B. The app assigns each mode of travel a "Social Responsibility Score" based on its energy efficiency. The more energy efficient the commuter's choice of travel, the higher his or her Social Responsibility Score will be. Commuters can use this score to unlock specials and discounts within My Open Road's network of socially responsible merchants.