Games key in new HMV superstore

WHsmith's loss could be HMV's gain: the entertainment specialist has launched a new superstore concept this week.

A new outlet in Newcastle features HMV's games, movie and music ranges, an array of books from sister retailer Waterstones, plus concessions.

Games claim 20 per cent of the entertainment section – with 2,000 product lines filling around 1,000 sq ft of the giant store.

HMV says the wider product mix can help widen its gaming customer base.

The idea of sharing space with leading complementary brands is an exciting new development, as it means you are potentially appealing to and drawing in a much wider audience,” said Tim Ellis, head of HMV Games.

This can only benefit a format such as games, as it means we will be bringing in customers who may not typically go to games stores, but may be tempted to have a look, especially during key gifting periods.”

The chain would not confirm whether it planned more superstores, but said it would closely ‘monitor how the store performs'.