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0:10Skip to 0 minutes and 10 secondsHello again, and welcome to week three. This week we're going to look at the world of the feature writing. And we'll be building on the lessons we've learned over the previous two weeks. As you'll see this week, the world of features allows for broader content and style. It requires a journalist to flex creative muscles, both in choosing the subject and in unpacking the story they want to tell. Feature writing is a key skill for the digital age. It works well across a variety of media platforms. It also works well whether the content be hard-edged news, or whether it be entertainment coverage. Perhaps feature writing is where you'll find yourself most at home. And I do hope you enjoy the week.

Welcome to week three

We’ve already been introduced to the important role which news plays in journalism.

News forms the main ingredient of global media output 24 hours a day, every day and all year. As we have seen, there are classic rules about what defines news and how it is presented in all platforms – from broadcast news to published written work.

You have already learned how news articles in printed media, for example, are written following the rule of the ‘Inverted Pyramid’ style. This approach dictates that we begin with a powerful and informative lead paragraph. It is designed to summarise the important details and also grab the reader’s attention. The news then flows from the most important facts to the less-crucial ones. It is written in a direct, clear and rather terse style.