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number of meetings analysed pieces worked hours average duration of meetings average time of analysis per piece average frequency of meetings amount of main clients 1st semester 2011 25140753 hours0h 40m 0s1/week7

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Syncretic Rhetoric Strategies in Advertising and Propaganda this paper aims to offer a methodological approach to analyse syncretic texts and to suggest criteria to help the evaluation of their efficiency one of our methodological strategies consists on determining the categorical oppositions that pervade the syncretic text both in the planes of content and expression, and that organise the figures and themes in the different instances of substance (verbal, visual, musical, sound etc) that compound the syncretic text.

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Main Contributions to investigate the consequences of the interaction between the different languages that compound the syncretic text rather than to treat them separately to compensate the lack of a practical bibliography regarding the specificities of syncretic texts as a whole