Internet forums and instant messaging would be nowhere without animated GIFs. They convey our shock, humour and disbelief, all in a series of crudely captured images — normally referencing movie scenes or TV shows. 4Chan would certainly be a much darker place, that’s for sure.

Due to the ‘Love it or Hate it’ viral voting system of the Internet, only the best GIFs are seen by millions.

Giphy is a large collection of GIFs created by a community of artists. Unlike more open communities such as Reddit, Giphy creations tend to be created from within the community as opposed to simply up-voted for popularity. Surely, the Internet has enough GIFs. Can this site offer anything we haven’t already seen?