Marian Kopp joins Lauffener Weingärtner

Marian Kopp has been recruited by German wine cooperative Lauffener Weingärtner as its president and managing director

His previous executive positions were with Reichsrat von Buhl estate, VDP, Deutsches Weintor cooperative, the Racke Group (The Donum Estate, US). Kopp was also Golden Kaan wines’ founding president (South Africa).Kopp also lectures on wine marketing at France’s Bordeaux Business School.

The Lauffener Weingärtner comprises of 870 hectares (approx. 2,150 acres) of member vineyards and 1,170 shareholders/members. The turnover in 2012 was €22.7 million (approx. US$32m) and is the largest independent cooperative in the Württemberg wine producing region.

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I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.