In a world where you’re competing with thousands of marketers — how do you get noticed? Blow them away with an amazing first impression. I get 4-5 books every weeks from authors (or publicists) — in a plain envelope with a generic letter. And they go right into the pile. Check out this beautiful example […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

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