Its real power lies in enabling people to do something for a cause which they specifically care about.
- Ed Martin , Director, International Insights & New Methods, The Hershey Company

82% of consumers said that cause-related marketing enabled them to support a charity or cause more than they would have otherwise.

Getting Started

This is your first step in turning your opinions into action for hundreds of causes around the world. Complete the form below to become on of the inaugural members of the Pause to Support a Cause research panel. We have also aggregated articles, blogs and resources to help you better understand how your money can get put to use. From articles about giving to blogs about causes and social responsibility, we hope you will return often to learn more and get active. Click here to view more resources

Why mobile?
Supply your mobile phone number to be the first to hear about future offers, events and programs via SMS text.

Chief Marketing Officer Council

Pause to Support a Cause, a milestone CMO Council campaign, will enjoin global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating." Learn more about the CMO Council

Pause to Support a Cause will connect global corporations and public sector partners in a new initiative to "survey the socially beneficial way" by "donating on behalf of those participating" in funded market research programs around the world. More