Whilst television advertising has a broader reach in South Africa (and around the globe), outdoor advertising has a better frequency, meaning that your companies adverts will be seen more often then if it was on television. Outdoor advertising is geo-demographical and because of its placement and frequency makes it the most reliable medium to reach a market, and reinforces the efficacy of the medium for brand building.

Shade
cloth is one of the most effective forms of outdoor advertising and
branding because it can be reused and can also be displayed in a
multitude of locations, without much hassle. Unlike billboard which have
fixed positions and a predetermined shelf-life. Another cost comparison
that looks favourably on outdoor advertising as opposed to television
advertising is that TV advertising is significantly more expensive than
radio and outdoor advertising when reaching a similar number of people.

Printed
Shadenet Solutions offer an entire range of shade cloth products,
including printed shade cloth bearing design and company logo in almost
any colour, on a multitude of background shade cloth colours. Made to
specification, Printed Shadenet Solutionsí shade cloth, can be ordered
in long rolls - enough to create perimeter fences for construction sites
or speed fences for cycling and running road races.

The
plus when using it for speed fences is that you get outdoor advertising
and television advertising as the camera passes your printed shade
cloth. This makes it important to get your shade cloth at the beginning
and end of races where there is optimum television coverage.

If you are interested in outdoor advertising using shade cloth from Printed Shadenet Solutions then visit their website
to find out more. Packed with the latest news on shade cloth and
outdoor advertising, as well as images, contact details and more
detailed information about their products, Printed Shadenet Solutions
are a trusted industry leader and have a wealth of shade cloth
experience.