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Book Details

About This Book

Learn to use the drag and drop visual tool, iAd Producer, to create ads without any experience with the underlying technologies.

Reach an audience that downloads over 200 apps per second and leave a lasting, memorable image of your brand with rich immersive ads.

Who This Book Is For

This book is for brands, advertisers and developers who want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You don’t need previous experience of creating adverts or apps for iPhone and iPad, as you’ll be taken through the entire process to make motion-rich, beautiful ads.

Table of Contents

Chapter 1: Getting Started with iAd

Learning what an iAd is

Discovering what makes an iAd awesome

Describing the anatomy of an iAd

Understanding your iAd

Using tools to create and test iAds

Joining the developer program

Time for action — checking your Mac

Time to get a Mac

Time for action — signing up for the developer program

Summary

Chapter 2: Preparing Your Content for Mobile

Including media in iAds

Overcoming mobile constraints

Working with images

Time for action — cropping images using Preview

Time for action — cropping a selection

Time for action — removing solid colors

Time for action — optimizing an image

Including audio

Time for action — converting an mp3 to work on iOS

Incorporating video

Time for action — encoding a video

Summary

Chapter 3: Making Your iAd

Getting iAd Producer

Time for action — installing iAd Producer

Working with iAd Producer

Setting up your ad

Time for action — creating a new project

Getting the resources

Building your banner

Time for action — making the banner

Time for action — changing the background

Time for action — adding an image

Time for action — supporting all orientations

Making a splash

Time for action — making the splash screen

Previewing the ad

Time for action — testing your iAd

Adding a menu

Time for action — making a menu

Building the core ad pages

Time for action — making the image gallery

Time for action — shake shake shake

Time for action — store finder

Summary

Chapter 4: Making Sure It Works

Testing in Safari

Time for action — going on Safari

Testing in the simulator

Time for action — installing Xcode with the Mac App Store (easy)

Time for action — installing Xcode manually (harder)

Time for action — opening an ad

Time for action — simulating hardware in the simulator

Time for action — simulating different devices

Testing on the device

Time for action — putting iAd Tester on your devices

Time for action — exporting our iAd

Time for action — copying our ad to the device

Time for action — testing the ad

Time for action — wireless deployment

Submitting your ad

Time for action — publishing on the network

Tackling common problems

Time for action — validating your iAd

Time for action — checking the network you're connected to

Sharing a demo

Time for action — taking a screenshot

Time for action — lights, camera, action

Summary

Chapter 5: Templates and Objects

The templates

Time for action — creating a banner

Using splash screens and preroll videos

Time for action — prerollin'

Using the menu templates

Time for action — making the menu

Creating more pages

Time for action — pages

Creating more advanced styles

Time for action — where's your style?

Time for action — what a state!

Going beyond templates with objects

Time for action — adding objects

Time for action — more objects

Tweaking the transitions

Time for action — transitions

Adding some animation

Time for action — animations

Finishing touches

Summary

Chapter 6: Ad Destinations and Actions

Opening external websites

Selling digital products

Time for action — downloading an app from our ad

Time for action — getting iTunes Store IDs

Time for action — fixing our ad

Advanced store finders

Time for action — adding a store finder

Time for action — hidden pages

Sending a message

Time for action — sending the message

Summary

Chapter 7: Building for the Big Screen

Creating an iPad iAd

Time for action — setting up an iPad project

Time for action — adding a banner to your iPad ad

Filling the screen with HTML5 full screen banners

Time for action — providing multiple banner creatives

Time for action — creating an immersive video experience

Time for action — testing full screen banner situations

Making massive menus

Time for action — combining objects to create a unique menu

Creating a grand gallery

Time for action — making memories in a gallery

Scrolling content with a scroll view

Time for action — scrolling content in our ad

Increasing footfall with a store finder

Time for action — adding the store finder

Summary

Chapter 8: Enhancing Our App with Code

JavaScript

Accessing page objects

Time for action — accessing an object

Handling user events

Time for action — detecting a tap and sending an e-mail

Time for action — adding something extra to our e-mail

Adding a calendar entry

Time for action — using the calendar

Playing audio

Time for action — controlling an audio player

Tweeting with Twitter

Time for action — tweeting the tweet

The debugger

Summary

Chapter 9: Managing a Successful iAd Campaign

Finding your audience

Pricing models

Measuring success

Time for action — viewing the logs

Customizing the logs

Time for action — customizing the logs

Time for action — using sections

Going live

Tracking the campaign

Summary

Chapter 10: Adding iAds into Your App

Setting up the base project

Time for action — a placeholder app

Time for action — running on the device

Adding the banner to your view

Time for action — adding the banner

Handling orientation changes

Time for action — you spin me right round

Handling no available ads

Time for action — ban the banner

Time for action — clean the code

Summary

Chapter 11: Tracking Revenue and Fallbacks

Enabling live ads

Time for action — signing the dotted line

Time for action — enabling ads

Monitoring your income

Time for action — analysing earnings

Fallbacks

Time for action — adding another ad

Summary

What You Will Learn

Create full-screen HTML5 banners for the iPad.

Prepare and optimize your content and media for mobile delivery, so your ads work efficiently and load faster on low-power devices.

Create ads using Apple’s templates, which give you pre-built functionality in your ad, giving you more time to focus on the visual impact of your brand.

In Detail

Think of an iAd as a micro-app contained within an app on a user’s iPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device.

iAd Beginner’s Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.

You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it’s even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

Authors

Ben Collier

Ben Collier is a web designer and mobile application developer based in Brighton, UK. He runs Ocasta Studios, a web and mobile digital agency in sunny Brighton. He specializes in responsive HTML5 websites/webapps and awe-some iOS applications.

Alerts & Offers

Series & Level

We understand your time is important. Uniquely amongst the major publishers, we seek to develop and publish the broadest range of learning and information products on each technology. Every Packt product delivers a specific learning pathway, broadly defined by the Series type. This structured approach enables you to select the pathway which best suits your knowledge level, learning style and task objectives.

Learning

As a new user, these step-by-step tutorial guides will give you all the practical skills necessary to become competent and efficient.

Beginner's Guide

Friendly, informal tutorials that provide a practical introduction using examples, activities, and challenges.

Essentials

Fast paced, concentrated introductions showing the quickest way to put the tool to work in the real world.

Cookbook

A collection of practical self-contained recipes that all users of the technology will find useful for building more powerful and reliable systems.

Blueprints

Guides you through the most common types of project you'll encounter, giving you end-to-end guidance on how to build your specific solution quickly and reliably.

Mastering

Take your skills to the next level with advanced tutorials that will give you confidence to master the tool's most powerful features.

Starting

Accessible to readers adopting the topic, these titles get you into the tool or technology so that you can become an effective user.

Progressing

Building on core skills you already have, these titles share solutions and expertise so you become a highly productive power user.