La Boca / Green Mark Vodka The Toast Of Russia Posters

La Boca were asked to create a design that communicated the brand’s authentic Russian credentials and heritage with a modern twist taking cues from an artistic movement, constructivism, which originated in Russia in the early 1920s. In this same period, the Russian Government appointed an agency called Glavspirttrest to regulate vodka production in Russia and award only the finest vodkas the coveted Green Mark seal of approval.

Green Mark is now the fourth largest spirit internationally, with annual sales of approximately 10 million 9L cases worldwide. It is the number one vodka brand in Russia (no. 2 worldwide) and holds international recognition for being genuinely Russian.

Hayley Aldous, Senior Brand Manager of Green Mark said: “We are extremely excited to be launching Green Mark to the UK market. The Toast of Russia will be a high impact campaign which will really encapsulate the brand’s essence of genuine Russian authenticity.”