The current market access threshold for real estate enterprises is too low, said Zhu Zhongyi, vice chairman and secretary-general of China Real Estate Association (CREA) recently. China must improve real estate tendering and bidding systems, regulate access standards, and strengthen corporate brand building to help some real estate enterprises form their own brand reputation.

Zhu acknowledged that with China's varying urban scales, how to regulate medium and small-sized enterprises in different areas is a difficult issue.

In addition, at present many real estate companies are adopting a project company system, whereby the company is founded just to complete a project, due to some local interests involved. The project company system may lead to the short-term operation of some companies, and housing quality cannot be guaranteed.