Articles

Lagerfeld designs Coke bottles and Mercedes-Benz’s art installation

Jan 19, 2011Katherine Sweet

Karl Lagerfeld has always been a fan of Coke – except he likes to drink his from a crystal goblet. So it is no surprise that he is partnering with the beverage company for another year in a row, this time to come up with three original bottle designs. To be available in 11 European countries in April, the new bottles have been termed by the company as “graphic,” WWD reported. We look forward to seeing these released and collecting all three.

In another instance of brand collaboration, Mercedes-Benz has made a foray into the art world by loaning four vintage models, from the ‘70s through the ‘90s, to an art-meets-fashion installation. The automobile giant allowed Antwerp's MoMu fashion museum and Belgian artist Frederik Heyman to create fashion scenes from the four cars, with four designers devoting their time to craft each. The resulting pieces include Bernhard Willhelm's play off the SL Roadster's playboy reputation with mirrored Mykita sunglasses, and Peter Pilotto’s take on ‘80s power dressing to suit a C126 coupe.

“It's the heritage of Mercedes-Benz and they're just giving out this heritage and saying ‘Can you do something creative with it'? That's a whole new way of collaborating with brands, I think,” Kaat Debo, director of MoMu, told WWD.