Our Commitment to You
Alan Furman & Company features authentic Rolex SS 18K Yellow Gold Model 278343CHDO. Every Rolex watch, along with Rolex SS 18K Yellow Gold Model 278343CHDO, we sell is guaranteed to be authentic. We have been selling Rolex Watches since 1985. We discount genuine Rolex watches including Datejusts, Submariners, Daytona’s, Explorers, Yacht-Masters, and Gold Presidents in Men’s, Ladies, and Midsize models. We guarantee each watch is thoroughly inspected before being shipped to you. Our fine watch division offers great discounts on all Rolex watch models. Every Rolex is either stocked in our inventory or is readily available in a matter of days. We honor the manufacturer’s warranty on every watch that we sell. These watches will be accompanied by a warranty from Alan Furman & Co. which displays our written guarantee. Merchandise and watches may be returned to us for warranty repair or replacement. Items purchased from us that are not special orders may be returned unused for a full refund, less shipping costs. All returns must be made within 10 days of receipt.

The Rolex Brand
In London, England in 1905, Hans Wilsdorf produced the first reliable wristwatch, challenging the popularity of its much more prevalent rival, the pocket watch. He equipped elegantly designed timepieces with precise movements manufactured in Bienne, Switzerland and then sold them to jewelers, who would place their own names on the dials. In 1908, these watches had become so popular that Wilsdorf opened his own office in La Chaux-de-Fonds, Switzerland and trademarked a name for his company a few years later. Since its humble beginnings, Rolex has become synonymous with luxury and achievement in horology. Rolex became the first wristwatch to receive the Swiss Certificate of Chronometric Precision in 1910. In 1926, the “Oyster” wristwatch was created. It was the first waterproof and dustproof wristwatch by Rolex. Later, in 1945 the Rolex Datejust was first introduced. It was the first self winding wrist chronometer to indicate the date in a window on the dial. The fifties marked a decade to remember. In 1953, Rolex introduced the Explorer and Submariner Collections. The Explorer commemorated the achievement of climbing Mount Everest and the Submariner was the first ever divers’ watch that was waterproof up to 100 meters. Only two years later the GMT-Master was first launched to meet the specific needs of airline pilots. The Oyster Perpetual Day-Date followed in 1956, when it made its debut. It was the first wristwatch to display the date and day of the week spelled out in full on the dial. The same year the Milgauss was designed and introduced to meet the demands of the scientific community. It was created to withstand magnetic fields of up to 1,000 gauss. Promptly the following year, Rolex crafted the timelessly elegant Lady-Datejust in 1957. It was the first ladies’ edition of the Rolex date chronometer in a smaller size perfectly fitting to a lady’s wrist. Rolex continued to created timeless reliable masterpieces. Today, Rolex is the single largest luxury watch company, retailing in over 100 countries.

Rolex Warranty

All Rolex watches are new and come with a 5-Year Parts and Labor Warranty from Alan Furman & Co. In addition to the 5-Year Parts and Labor Warranty, we also provide our customers with a FREE Limited Lifetime Warranty on parts.

Watch Artwork

HOW TO SHOP

SHOWROOM HOURS

10:00am - 5:00pm
Eastern Standard Time
Due to the Coronavirus we are temporarily only operating by phone/e-mail. The showroom is closed to the public until further notice

*Prices are subject to change without notice. AFC is not directly affiliated with Rolex. All brands are registered trademarks of their respective holders.
Retail price is the manufacturer's suggested retail price and may not reflect actual selling prices.
The National Association of Watch and Clock Collectors, Inc. is a nonprofit scientific organization
that owns the NAWCC logo displayed on our website. This is not an endorsement by the NAWCC.*