Survey: iPad a Preferred Entertainment device

This week, copywriting firm Cooper Murphy Webb has confirmed what’s been true in my house for weeks: the iPad is beating out television as a preferred entertainment device.

In a survey of 1,034 iPad owners in the UK, Cooper Murphy Webb found that 24% of respondents reported using their iPads as their primary entertainment device for reading newspapers, magazines, playing DVD movies on iPad and putting home videos on iPad. The television came in at 19%, while 22% reported using their mobile phones for entertainment and 2% listed the ever popular “other.”

Mathematicians among us will notice that those numbers don’t add up to 100%. That’s because the computer still tops the list at 33%. These numbers are similar to what happens in my household. My wife and I typically go for the iPad first during our evening leisure time, the computer next and the TV last.