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SAN DIEGO--(BUSINESS WIRE)--From salads to Mike’s Hard Lemonade, Philip W. O’Neil has earned a
reputation for aggressively growing companies. Now he has his sites set
on United Brands Company and its JOOSE™
line of flavored malt beverages. “I thrive on taking innovative
companies with unrealized potential and helping them grow and gain
market share,” says O’Neil. “Deciding to take the job as Executive Vice
President and Chief Revenue Officer of United Brands Company was an easy
choice for me. United Brands Company is a true innovator in the flavored
malt beverage industry with unmatched quality.”

United Brands Company President and CEO Michael Michail says Mr.
O’Neil’s experience, leadership, and prowess with distribution will
allow United Brands Company to continue to expand the already successful
growth of all the JOOSE™ line of margaritas, cocktails and other
products. “Phil has a proven track record with Mike’s Hard Lemonade
Company along with his more than two decades long career of successfully
growing businesses. I watched Phil grow a family owned company into the
Beverage Forum Small Company Of The Year and elevate Mike’s Hard
Lemonade to the top spot for progressive adult beverages in grocery,
convenience, and liquor stores. I feel confident adding Phil to our team
will help nourish the already healthy growth of our JOOSE™ line of
flavored malt beverages to achieve dominance in the industry,” says
Michail.

United Brands Company uses advanced malt technology to mix a unique
intricate blend of flavors for its JOOSE™, JOOSE Margarita™ and JOOSE
Cocktail™ series of adult beverages. The company transformed the
flavored malt beverage industry when it introduced the 23.5-ounce can
replacing the industry standard bottle. The JOOSE™ line of adult
beverages are now sold in 23.5-ounce cans (12% ABV) and 12-packs with
12-ounce cans (8% ABV).

Mr. O’Neil says putting together a best-in-class team is a top priority
for him. “After aggressively growing businesses for more than two
decades, I’ve learned the key to success is hiring great people and
building a dynamic team. That is exactly what I will work to do at
United Brands Company.”