PSN Pass = RIP Gamefly?

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As a service that advertises itself on providing a premium service of video current, easy, and efficient video game rentals; this PSN pass initiative seems like it could almost burry this company. If all games with online capabilities end up requiring these passes in order to play online, then Gamefly will surely see a dramatic decline in sales. Thoughts?

"And thus is where the trolls come from, told as an epic saga of defication"- DEllrizla"No you"-its my own new trend!! ( Psn:dark_piece9)

Since Gamefly offers games for all 3 consoles, they won't lose much money.---PSN:RYNOCIRATOR

True, but how long do you really think it will be until Microsoft follows suit and makes their own online passes??---"And thus is where the trolls come from, told as an epic saga of defication"- DEllrizla"No you"-its my own new trend!! ( Psn:dark_piece9)

The way I see it, once devs notice more and more how the implementation of an online pass system boosts game sales/revenue, more devs will decide to adopt the practice. I predict activation games to have a similar system in the future, as well as Epic games, ubisoft games, etc.

"And thus is where the trolls come from, told as an epic saga of defication"- DEllrizla"No you"-its my own new trend!! ( Psn:dark_piece9)

I think Microsoft would be smart not to do this, therefore making them seem more appealing than Sony. Not implying that Microsoft is a saint, but right now this PSN-pass can be spun in Microsoft's favor.