New Haven, Conn (WTNH) – Social media expert Kris Ruby spoke with GMC Weekend about social media etiquette and tips for using it.

When it comes to Public Relations and Social Media, a lot of people make a mistake by using social media to announce their recent press hits. It’s a mistake because they’re doing it at the expense of their press relationships.

Reporters have deadlines, and often publications do not want their story ideas exposed until after the story comes out. The next time the Wall Street Journal or the New York Times calls you, think twice before posting about it, or you could post your way right out of getting featured or quoted!

Kris’ three tips for using social media for press hits.

1) If you are interviwed by a reporter, do not post about the interview unless you have their permission.

2) If you are going to use social media to crowd source information about the interview, get permission.

3) If you are trying to pitch a story idea to an editor, do not post it on their wall.

Tap Social Media For Personal Branding–What’s The Best Way to Increase the Size of Your Network? YEC- The Huffington Post

The best way to increase the size of your network is to create and enhance your personal brand in digital communities. Personal branding is critical for gaining brand equity in social media outlets such as Facebook, Twitter and LinkedIN. Increase your network by sharing relevant content and always striving to add value to the conversation. People will naturally be intrigued and want to follow you.
–Kris Ruby (@sparklingruby), founder of Ruby Media Group

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After running Ruby Media Group, a social media and personal branding agency for over a year now, my best tip for using Twitter to market to customers and fans is to not market! This sounds contrary to everything traditional marketers know, but the best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.