Nehlsen Know-How

Recent Blogs: Branding

Mobile web traffic has officially overtaken desktop browsing, with 60 percent of time spent on the Internet coming from mobile devices. If your business website isn’t built with mobile-enabled or responsive design technology, then you are losing out on business.

The Internet video viewing statistics are compelling. YouTube is the second largest search engine in the world. Seventy-five percent of executives watch business-related videos once a week. And websites with video are 50 times more likely to appear on the first page of search results.

All colors queue an emotional response, and consumers, whether they realize it or not, are influenced by the colors in business products and logos. The colors you choose for your business logo can help tell your story, or detract from it.