OVERVIEW

Prof.C.K.Prahalad premise that business models can mobilise socio-economic change by engaging the poor in the marketplace profitably is the inspiration behind the ‘Prof.C.K.Prahalad Centre for Emerging India’. The centre seeks to promote entrepreneurial ideas produced by and more importantly for the ‘Bottom of the Pyramid’ (BOP). The centre will endeavour to encourage and equip entrepreneurs engaging in BOP market development.