Popular cycle store and fixed gear specialists Brick Lane Bikes here in London have got together with H&M to create a collection designed specifically riders. The independent store’s founder and staff rigorously tested the initial line, adding notes where necessary and helping the designers with the fine detail. Born out of a shared love of two wheels, the collection will be available worldwide 7 March 2013. Take a look at this video for more.

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Titel Media is a wholly independent publisher of online fashion and lifestyle news websites with offices in Berlin and New York City. Our sites - Highsnobiety, Selectism, and LilSnob - cover the latest in new and emerging trends and products in the world of fashion, accessories, art, design, automotive, and much more.