Intel CEO says the ARM way is no way to make money

Peter Clarke, EE Times (05/12/2010 8:55 AM EDT)

LONDON — Intel Corp. sees no threat to its business from ARM Holdings plc (Cambridge, England) and has no intention in participating in any alternative processor architectures to its own, according to CEO Paul Otellini.

Speaking to an audience of analysts and investors on Tuesday (May 11) Otellini also criticized as inferior to its own, a business model that splits the creation of value between multiple players including the IP licensor, the chip designer and a foundry. When asked about the competitive landscape and the fact that ARM is beginning to enter what has traditionally been Intel's territory in notebook and server computers Otellini said: