Electric shavers are devices used for shaving hair. An electric shaver is generally powered by a small DC motor, which, in turn is either powered by batteries or mains electricity. Growing interest and consciousness regarding personal appearance among both men and women has increased the use of electric shavers among individuals as well as hairdressers at hairdressing establishments. The availability of technologically advanced and quality electric shavers like those with turbo and multi-blade precision units for faster and neat shave through dense hair is expected drive market demand throughout the forecast period 2017 – 2025.

The global electric shavers market is relatively matured and has been plagued by lack of product differentiation. This is resulting in price wars among manufacturers in the region, leading to profit crunching. Thus, lack of product differentiation is identified as one of the biggest challenges to the growth of electric shavers market. Focus on product enhancement, and product innovations are some of the key requisite strategies for the manufacturers across the globe. The availability of low quality domestic substitutes at a relatively lower cost also pose a considerable challenge to the market growth, especially in emerging economies of Asia Pacific and RoW, where the market is still unorganized.

Electric Shavers Market

Competitive Insights:

Some of the leading players identified in the global electric shavers market include Koninklijke Philips N.V., Panasonic Corporation, Braun GmbH, Conair Corporation, Procter & Gamble Co., Wahl GmbH, Spectrum Brands Holdings, Inc., Sakar International Inc., and Helen of Troy Ltd. among others. The global electric shavers market also includes large number of niche domestic players accounting for trivial market share individually. The competitive rivalry among market players in the global electric shavers market is expected to remain high throughout the forecast period 2017 – 2025.

Key Trends:

Increasing demand for electric shavers among female segment Continual advancements in technology, product features, and product design to keep market growth afloat Growing demand for premium high-end electric shavers across the globe Rise in the number of metro sexual men and growing importance of Manscaping

Credence Research is a worldwide market research and counseling firm that serves driving organizations, governments, non legislative associations, and not-for-benefits. We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Over almost a century, we’ve manufactured a firm extraordinarily prepared to this task.