Why We Love It

Grain-free and gluten-free

Made with 95% real chicken, turkey, and liver

Added omega fatty acids for a healthy skin and coat

About Nature's Variety

Nature's Variety empowers pet owners to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Nature's Variety has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Nature's Variety Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Nature's Variety Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Nature's Variety promise.

Why We Love It

Grain-free and gluten-free

Made with 95% real chicken, turkey, and liver

Added omega fatty acids for a healthy skin and coat

About Nature's Variety

Nature's Variety empowers pet owners to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Nature's Variety has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Nature's Variety Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Nature's Variety Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Nature's Variety promise.

Why We Love It

Grain-free and gluten-free

Made with 95% real chicken, turkey, and liver

Added omega fatty acids for a healthy skin and coat

About Nature's Variety

Nature's Variety empowers pet owners to transform the lives of their pets by making proper, holistic nutrition for dogs and cats. Since 2002, Nature's Variety has produced the best nutrition through healthy, natural ingredients in Lincoln, Nebraska. Nature's Variety Instinct has led the industry in raw diets through frozen raw, freeze-dried raw, raw boost and grain-free raw inspired formulas that mimic the ancestral diet of high protein, minimally processed lean meats, and zero grains, that dogs and cats thrived on for thousands of years. Nature's Variety Prairie line provides the best source of nutrition for optimal nourishment and holistic nutrition, made with pure animal protein, whole grains, and fresh vegetables and fruits, with a freeze-dried raw coating for added nutrition and taste. Made with integrity and care in the USA, a 100% satisfaction guarantee is a proud piece of the Nature's Variety promise.

Giving Back!

8,000 Rochester Shelter Pets Fed Free of Charge!

PetSaver Healthy Pet Superstore has committed to donating all of the dog and cat food fed at Lollypop Farm and Rochester Animal Services.

“It’s been a long time dream of ours to be able to provide this program to Lollypop Farm and Rochester Animal Services,” said Russ Herman, owner and CEO of PetSaver, a locally owned chain of pet stores in Rochester. “This helps free up resources for all of the services that they provide.”

Every year, these two shelters care for and find homes for more than 10,000 pets, which consume over 50,000 pounds of food per year.