Location Keywords - City or Town

Hi, we're really new to this and don't quite understand SEO or specific keywords in regard to location.

We have a repair company in Nottingham UK,

When creating an add or any SEO content for that matter, is it better to use the local City of Nottingham, or our actual Location which is Giltbrook?

e.g "iPhone Repair Nottingham" is very popular and expensive, but iPhone Repair Giltbrook, is very wek and cheaper, but is google smart enough to know that if people in the other local towns search for just "iphone repair". i.e. in our case people from Eastwood, Kimberley or Ilkeston. Would they find us because they are realtively closer than the local city of Nottingham.

Or should i stick with Nottingham for add words and add giltbrook to our website SEO campaign?

As for your question: No. geo-targeting in Europe is not perfect. (Actually, far from being perfect, comparing to the USA... - If you run a search - using the search box at the top - for "targeting UK" you'll find many discussions about the inaccuracy of geo-targeting in the UK)

So, targeting by radius of small locations will probably result in users outside the area seeing the ad. Technically - in the UK - you should be able to target by city limits . But, this targeting method also has its limitations, and inaccuracy;

So, what I would do, is to set a geo targeting by radius (as suggested and explained by JP), or by city, and to addtargeting by intent . i.e. To include the locations of the small local towns as part of the keywords. (As in the example you gave: " iPhone Repair Giltbrook".) This will eventually result in a long list of keywords (duplicating each KW for numbe of locations) - however, this would be the approach I would take, to lower the CPC (your goal), and making sure that all "small towns" are geo-targeted.

Re: Location Keywords - City or Town

Thanks for your posting. To answer your question, it sounds like you may want to use location targeting to target specific geographic locations in your ad campaign. You can find out more about location targeting on this link.

Target ads to geographics locations:

AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, or a radius around a location.

Location targeting helps you focus your advertising on the areas where you'll find the right customers, and restrict it in areas where you don't -- which could help increase your return on investment (ROI) as a result

There's also a great section on how target a radius around a location:

Selecting a radius

When you target a radius, we'll show a list of locations that are contained within the radius, also known as "Locations within this target". It's a good idea to review these locations to make sure that you've captured the areas that you expected. You'll also have the option to refine your targeting by individually selecting cities or regions within the radius.

As for your question: No. geo-targeting in Europe is not perfect. (Actually, far from being perfect, comparing to the USA... - If you run a search - using the search box at the top - for "targeting UK" you'll find many discussions about the inaccuracy of geo-targeting in the UK)

So, targeting by radius of small locations will probably result in users outside the area seeing the ad. Technically - in the UK - you should be able to target by city limits . But, this targeting method also has its limitations, and inaccuracy;

So, what I would do, is to set a geo targeting by radius (as suggested and explained by JP), or by city, and to addtargeting by intent . i.e. To include the locations of the small local towns as part of the keywords. (As in the example you gave: " iPhone Repair Giltbrook".) This will eventually result in a long list of keywords (duplicating each KW for numbe of locations) - however, this would be the approach I would take, to lower the CPC (your goal), and making sure that all "small towns" are geo-targeted.