PublishThis was included in a study on Content Marketing Platforms conducted by Forrester Research. For more details, click the title to see Researcher Ryan Skinner's blog post about it and a link to the full report.

Even though PublishThis is much more than just a Content Marketing Platform, we're honored to be among only a handful of content platforms included in the research.

I rely on dozens of tools every day to get my job done. We all do, but tools are especially important in the digital media industry. Whether you need a CMS to control your digital experience or an analytics tool to tell you how you’re doing, you require the right tools at every step of your journey. More and more, tools are helping us do everything from predict which content will perform best to predict when your readers are most likely to buy an umbrella.

AOP and PublishThis have announced a new partnership for 2015 that will allow the AOP to use PublishThis’ industry-leading content discovery, curation, and publishing platform to populate the AOP’s news page and other channels.

PublishThis, the industry's most advanced content monitoring, discovery, and publishing platform for business professionals, today announced an expansion of its Advisory Board to include Robert Rose, one of the preeminent voices in Content Strategy and Marketing. Rose brings a wealth of experience in helping both brands and enterprise publishers meet the challenge of modern, multichannel content production. Rose's influence in content marketing and strategy is enormous, having advised brands such as Oracle, AT&T, LinkedIn, and many other Fortune 100 companies. Rose also serves as Chief Strategy Officer for the Content Marketing Institute.

Some customers consume exclusively on mobile, some find most of the content they read through social channels, some search, and others get enough from reading the flood of email coming into their inbox, says Matt Kumin, founder and CEO of PublishThis in Los Angeles.

The site is the first of its kind from Johnston Press, which partnered with technology provider PublishThis to bring real-time content and curation, offering a new model that JP will use to launch in other areas of interest across the UK.

If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going.

It’s the end of the movie year here in Los Angeles and the studios are calculating their successes and losses from the content they created last year. While not everything is always a big hit, one thing is clear: Hollywood has their content creation process down to a science, even if they make it feel like an art. They may be storytellers, but there are a lot of smart techniques they’ve developed to maximize the success of their product that work well for content marketing. These five Hollywood marketing tips can help your efforts be blockbuster-worthy.

Too many content marketers simply aren’t planning a detailed, thoughtful way to organize their content before they dive in and start producing content. Without having properly segmented their audience or figured out how their existing content should be organized for reuse, they are hiring internal writers, licensing content that may be well-sourced but not specific to their needs, and bringing in freelance content creators without a plan in place to ensure their audience will even find what they publish.

Amplifying the “scent” of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery.

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.

The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage and delight customers with content.

Recently, I was trying to explain what I do for a living to a new friend and he asked, "So is digital content just, like, everything on the internet?" I thought about it for a split second before saying, "Yeah, pretty much." That is to say, the digital content industry is sprawling--growing bigger and bigger every day.

When LinkedIn acquired Pulse earlier this year, it was obvious they believed they could improve the way they deliver content to their users. LinkedIn Today already provided a custom content experience based on what the social network could cull from each user’s connections, groups, follows, and likes. But Pulse’s deeper social interactions are taking LinkedIn’s efforts to tailor content to a user’s specific needs to a whole new level. LinkedIn knows that if it delivers business professionals the information they need, more frequent use will push each user further towards their premium services.

Brand newsrooms are all the rage. Numerous brands like Coca-Cola, Verizon, Intel, and American Express are investing in large digital operations that look more and more like media companies. As brands make the shift from selling their products and services via paid advertising to engaging and entertaining their customers through content marketing, the question for most brands is not “Should we?” but “How should we?”

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the content consumers have gone from passive readers to active participants.

Publishing at the scale needed for today’s real-time readership can be daunting, particularly if you rely solely on content written by your team. Although original content has many benefits, it is expensive and time-consuming. Some publishers hesitate to use external content; they feel that including other sources will weaken their audience hold. But you can turn this perceived weakness into a strength with content mixology. Like the mixologist who adds a variety of ingredients to create an amazing cocktail, top content strategists know that the right mix of content balances speed, depth, format, and coverage that today’s consumers demand.

There’s a great expression sometimes used in business: “A camel is a horse designed by committee.”
I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose.

Any study you consult will show that while U.S. Internet usage is nearly ubiquitous, the mobile segment dominates all digital activity today. This is true of most age groups – but even more so for some, including Boomers, Gen Xers, and extraordinarily so, the Millennials. If Millennials are your target audience, you must have a mobile content development strategy specifically to engage and satisfy this audience with its unique preferences. A high-quality presentation of your content via mobile is vital. This presentation is some blend of visual stimuli, interactivity, localization, and call for input – as well as, of course, constant consideration of the interplay of social and mobile.

A website as a single-platform business is an expired business model. To thrive today, businesses must expand to cross-platform content marketing management in the same way that they manage their media or communications operations.