About This Project

The brief: Illustrated key visual for relaunch of tablewater brand.

The context: The branding strategists of Dragon Rouge were commissioned by their client Nestlé Waters to revive the Neuselters tablewater brand. The traditional german Neuselters mineral water source sells natural bottled water since over 120 years.

What I did: In order to represent a feel of nature, health and purity, the symbol of a falcon has been chosen as the ideal key visual. My challenge was to design the bird with dynamic wings and feather details, to appear modern and likeable. It had to work well in combination with the newly created logotype.