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As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to …

Celebrity influencers are not the only online communicators who encourage us to buy. Data analytics studies show that micro-influencers also have a large part to play in encouraging us to purchase. But it is not only celebrities that sway us. Studies have shown that micro-influencers are 10 times more likely to influence purchases than celebrities and are changing the way …

One great thing about social media marketing is that it can work for everyone—from a local flower shop to a church charity to a fortune 500 company, social media matters. Social media has something available for you in order to help your business be successful, so don’t be discouraged if you don’t have a huge following or a giant advertising …

So many brands wing their influencer marketing programmes. Here are eight ways to make them business-like – writes Scott Guthrie When hiring an employee you generally go through a process of: You and the new employee will sign a contract covering: You pick the best candidate based on skill set, attitude, corporate fit, and salary expectation. The contract forms an essential reference …

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more. Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may …

But social media marketing only works if you’re strategic about what you post and where you post it. This guide will introduce you to the key principles behind successful social media marketing for your small business. Social media marketing is digital marketing strategy businesses use to build awareness and engagement with customers by posting on popular online platforms life Facebook, Twitter …

When will we ever use this in the real world? I remember hearing that question posed by students over and over again when I was in school. Now, years later, as the founder of Social Marketing Solutions, I get questions from entrepreneurs about social media and how they can convert online interactions into real world relationships that have tangible benefits …

How do you use social media to promote your business without tearing out your hair? Do you need to be on Facebook, Twitter, Instagram, even Snapchat to get noticed? These are the kinds of questions that bedevil entrepreneurs seeking to get their feet wet with social media. But have no fear! The secret is all in how your manage your …

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …