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A one-time GDS exec with Amadeus, Farelogix CEO Jim Davidson has been an occasional GDS provocateur, gadfly and agitator, especially when his business was premised on GDS-bypass. Now, he's working more and more with the GDSs and is bullish on the airline distribution complex putting old-fashioned protocols behind it and moving into a more modern era. He recently spoke with The Beat.

Ever since the jury verdict was returned in the Sabre-US Airways antitrust trial in federal court in New York City in December, a lot of us have been mulling over the fate of GDS-prescribed full content provisions contained in most airline-GDS distribution agreements.

As Farelogix sheds its skin as a GDS agitator, content aggregator and direct-connect innovator to become a provider of airline merchandizing engines, pricing engines and application programming interfaces, the company has found diminishing returns from its SPRK agency desktop, once a core feature, if not a major moneymaker, within its business.

In 2013, Sabre filed heavily redacted counterclaims against US Airways alleging the airline colluded with competing carriers on dealings with global distribution systems. The claims never proceeded as part of their years-long antitrust lawsuit, which landed a verdict in the airline's favor last month.

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