The Greek term "phyto" means "plant". The nutrients or certain compounds that are found in the plants whose consumption provides health benefits are known as phytonutrients. Owing to the factor that the consumption of the phytonutrients is very healthy its popularity is growing globally. The industries where fortified foods or dietary supplements are produced are having a huge demand for the phytonutrients. The rich sources of phytonutrients are legumes, grains, vegetables, nuts, and fruits. The phytonutrients that are found in the plants get developed to protect the plants from the harmful environment changes.

The phytonutrients are segmented globally into its type, application, and source. On the basis of type, the global market is segregated into phytosterols, phenolic compounds, betalains, monoterpenes, lignans, carotenoids, flavonoids, vitamin E, alkaloids, and anthocyanins. Based on the application, the market is categorized into pharmaceuticals, feed, food & beverages, and cosmetics. Depending on the source the phytonutrients market is classified into herbs & trees, fruits & vegetables, and cereals, pulses & oilseeds.

Global Phytonutrients Market: Growth Factors

Different vegetables and fruits contain different phytonutrients and in different amount hence consumption of a diet that consists of a variety of fruits and vegetables will boost the effectiveness of the phytonutrients. When used in combination the effect that it has on the body increases to a certain extent. The advantages that the phytonutrients have on the health include increase in the vessel dilation, decreased inflammation, prevention of cellular damage, blood pressure is reduced, improved vision, and decreased LDL cholesterol. The growing awareness among the consumers about the health benefits and the increased end-use applications are the factors that are driving the phytonutrients market. Carotenoids is a type of phytonutrient that helps to reduce the risk of heart disease, blindness, stroke, and some kinds of cancer. The other health benefits are slowing the aging process, minimize the problems that are associated with diabetes, and develop the lung utility. The growing demand for the functional food with good nutritional value and the changing food habits of the consumers are some of the reasons that are raising the demand of the phytonutrients in the global market.

Geographically, the global phytonutrients market is diversified into regions such as North America, Asia-Pacific, Europe, and Rest of the World. The region that accounted for the largest market share is the North America. North America is followed by Europe and Asia-Pacific. The market growth in the North America and European region is attributed to the factors such the wide presence of the market players in the region, the growing awareness among the people, and the increase in the disposable incomes. Asia Pacific region is also contributing to the market growth. The factors that support the market growth in the Asia-Pacific region is changing consumer preferences and urbanization.

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