2 COMMENTS

I still say behavioral targeting’s bad press is due to a lack of marketing. Zuck should have been first to invest in some pro-behavioral ads that clearly showed how consumers benefit from this technology vs. letting everyone run scared. These sites are indeed free!

On the other hand, there isn’t any evidence any industry will self-regulate so there has to be a boundary somewhere.

This will be like food nutrition label laws – at first the vendors can’t imagine it, then it ends up where no one can image a world without it and most people ignore it. When cigarette ads had to include the WARNING label it seemed outrageous, now no on cares and consumers ignore them (same for music advisory labeling).
users will not look at ads, so how many are going to bother to interact to change prefs? <1%.

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