There is a lot of online discussions recently about the difference between a brand vs. a logo. Every designer or agency may have different views, but here's how we've broken it down to best understand:

Your brand – The perceived emotional image of your company as a whole.

Your identity – set of assets that make your company recognizable, including your logo, name, colors, fonts, primary messages and marketing materials. This visual system plays a big part in how your audience perceives your brand across various mediums.

Your logo – a simple visual representation of your brand. It serves to quickly identify your company through a symbol, mark or typography. The logo identifies a business or product in its simplest form.

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