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Quilting Arts TV gains major industry sponsor in BERNINA USA

AURORA, IL --March 23, 2009– BERNINA USA is now the official sewing machine sponsor of the popular Quilting Arts TV. The high-energy, 30-minute show hosted by Pokey Bolton, quilt artist and editor-in-chief of Quilting Arts Magazine, will exclusively use BERNINA machines in each episode of the 2009 season.

Two BERNINA machines – the brand new, top-of-the-line 830 and the 440QE – will be a permanent part of the Quilting Arts TV set. Host Pokey Bolton will utilize the machines in a special feature on free motion, as well as two other projects during the season. Other quilting experts also will use BERNINA machines for their on-air projects.

“Enthusiasm for quilting continues to grow, thanks in large part to high-quality programs like Quilting Arts TV that engage in the craft,” said Martin Favre, president of BERNINA of America. “People who watch Quilting Arts TV can’t help but get excited about the creative possibilities – at every skill level. And when it comes to creative possibilities, nothing compares to a BERNINA machine.”

Quilting Arts TV broadcasts its show nationally on 383 major PBS public television stations. The show was launched earlier this year by KS Productions and has quickly become the most successful launch in the company’s history. Each week 650,000 people tune in to learn about new quilting techniques and innovative design ideas.

“I am certain that the new partnership between Quilting Arts TV and BERNINA will benefit the program and our viewers,” said Patricia “Pokey” Bolton. “During the next season of Quilting Arts TV, we will make beautiful quilted projects and experiment with a few different quilting and sewing techniques – including free-motion stitching through craft metal. The BERNINA machines – particularly the new BERNINA 830 – make everything easy, fun and beautiful.”

Along with the actual programming, QuiltingArtsTV.com will feature projects, program notes and information about each show. BERNINA products will also be featured in the Quilting Arts TV DVD series, which has already sold more than 10,000 units.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained dealerships. In 2008, the company introduced the revolutionary BERNINA 830 , a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call +1-630-978 25 00.