Website Content and SEO Tips

Here's a few tips for content on your website. Come back
often, we will be adding more website tips soon.

Set
up an e-mail Newsletter program

Create an incentive for visitors to register or give you
their e-mail addresses. Give away something that the
targeted audience would perceive as value for their
exchange of personal information, like a prize or
discount for consumers or a white paper for
business-to-business clients. Once you have addresses,
send out useful newsletters and promotional e-mails.
Click below to find out about custom designed
html newsletters and promotional e-mails by Another Time Designs.

In the beginning, fancy graphics and
online applets were cool. Now, they're mere obstacles in
the path of getting to information or products. If
you're anything like me, when I open a website that
starts with a large Flash presentation, I'm hunting for
the "Skip Intro" link. Three words for you: Streamline.
Streamline. Streamline. If I can't find that "Skip
Intro" link in the first 5 to 10 seconds, I'm back to
the search results to try a new website.

Also, Flash files will stop search
engines from going any further into your page.
This will keep the search engines from reading your
keyword rich page content.

Add
Testimonials or Success Stories

Very few companies do this and there's
no question that testimonials add major credibility for buyers.
Ask longtime customers for quotes or permission to post
their case histories and their satisfaction with your
services.

Typically, when your users sign up for
your newsletter or fill out your contact form, you send
them to a thank you page. Put your thank you page to
work! After your text, insert an intriguing offer that
will have your customer clicking to find out more. You
are in control, you can drive your users to the
information you want them to see, and drive up your
profit margin at the same time.

Many people put offers from their
Affiliates on their Thank You pages.

Search Engine
Optimization Tips:

Put
descriptive alternate text on all your images.

Make sure each page has a page
description that accurately describes the content on
that page. If you have a page in your website
that sells widgets, the page description needs to say
so. Do not use the same page description on
every page. This is a huge keyword opportunity
that you don't want to loose.

Use descriptive meta
page titles. This is the title that will show
in the browser and on the browser tab. This is
also what will show in search engine results.

The blue line at the top is the meta page title, the black
line under the page title is the meta page
description. This lets your customers know in
advance what is on your page.

Use header html tags on you page
headers, search engines look for the <h1> tags
in your html.