Knowledge Base

Splash Page Analytics Metrics

Splash Page Analytics measures the page visits and activity on the hosted splash pages. It’s like Google Analytics on your splash pages. These are statistics of your visitors behavior BEFORE they log in to your hotspot (except for the success page which is displayed after they logged in).

How is a ‘unique visitor’ counted?

The number of unduplicated visitors coming to your splash pages. Every user is only counted once, even if he visits the splash pages multiple times a day.

Unique visitors are determined using first party cookies stored in your visitor browser. When a same person visits your splash pages on two different devices (for example their laptop and on their mobile phone) then it will detect two unique visitors.

If the visitor’s browser does not accept the analytics cookie (if they have disabled, blocked or deleted cookies), a simple rule of thumb is used to try to match the visitor to a previous visitor with the same features (IP, resolution, browser, plugins, OS, etc).

Note that by default, unique visitors are available for days, weeks and months periods, but unique visits are not processed for the “year” period for performance reasons.

How is a ‘visit’ defined?

If a visitor comes to your splash pages for the first time, or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit. A Unique Visitor can make multiple Visits per day. In the first visit, the visitor is a New Visitor. From the second visit (the same day or later), a Unique Visitor is a Returning Visitor.

Other Metrics

Actions

The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
nb_actions (API)

Actions per Visit

The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
nb_actions_per_visit (API)

Avg. Time on Website

The average duration of a visit.
avg_time_on_site (API)

Avg. generation time

The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower ‘Avg. generation time’ means a faster website for your visitors!
avg_time_generation (API)

Avg. time on page

The average amount of time visitors spent on this page (only the page, not the entire website).
avg_time_on_page (API)

Bounce Rate

The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
bounce_rate (API)

Bounce Rate (Actions)

The percentage of visits that started on this page and left the website straight away.
bounce_rate (API)

Bounces

Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
entry_bounce_count (API)

Clicked in search results

The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)

Conversion Rate

The percentage of visits that triggered a goal conversion.
conversion_rate (API)

Entrances

Number of visits that started on this page.
entry_nb_visits (API)

Events with a value

Number of events where an Event value was set
nb_events_with_value (API)

Exit rate

The percentage of visits that left the website after viewing this page.
exit_rate (API)

Exits

Number of visits that ended on this page.
exit_nb_visits (API)

Impressions

The number of times a content block, such as a banner or an ad, was displayed on a page.
nb_impressions (API)

Interaction Rate

The ratio of content impressions to interactions.
interaction_rate (API)

Interactions

The number of times a content block was interacted with (eg, a ‘click’ on a banner or ad).
nb_interactions (API)

Maximum value

The maximum value for this event
max_event_value (API)

Minimum value

The minimum value for this event
min_event_value (API)

Pageviews

The number of times this page was visited.
nb_pageviews (API)

The average of all values for this event

The average of all values for this event
avg_event_value (API)

Total Pageviews

The number of times this page was visited.
nb_hits (API)

Total events

Total number of events
nb_events (API)

Total value

The sum of event values
sum_event_value (API)

Unique Clicks (Actions)

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)

Unique Pageviews

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_uniq_pageviews (API)

Unique Pageviews (Actions)

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_visits (API)

Unique visitors

The number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day.
nb_uniq_visitors (API)

Users

The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function ‘setUserId’).
nb_users (API)

Visits

If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit.