Broadcast straight after the main programme ends, the word ‘live’ is printed at the bottom of screens on the show, which features clips from the previous day in the jungle and occasionally a live trial hosted by Ant and Dec.

But when viewers spotted something strange about Ant’s watch, they came to the horrifying conclusion: maybe it’s hidden because the show isn’t really live, and an incongruous time on the watch would give the game away.

The face is covered - leading viewers to jump to conclusions on social media

Just how high up does this thing go?

One viewer tweeted: “Why is Ant’s watch covered over on Extracamp (sic) is it because it’s not live?”

Moira Davis wrote: “@imacelebrity #ExtraCamp why is Ant’s watch covered over on Extracamp is it because it’s not live and is As Live because Richard Madley’s watch was showing a different time to the tv time on Monday night.