BS&T Executive Summit: If They Were Banks...

During the opening session of this year's Bank Systems & Technology Executive Summit, US Bancorp EVP and chief strategy officer Mac McCullough discussed how, in 2007, the bank developed the Enterprise Revenue Office (ERO), with an eye on cultivating more organic growth.

During the opening session of this year's Bank Systems & Technology Executive Summit, US Bancorp EVP and chief strategy officer Mac McCullough discussed how, in 2007, the bank developed the Enterprise Revenue Office (ERO), with an eye on cultivating more organic growth.Innovation is a key virtue of the ERO, with its aims around improving long-term growth and increasing customer focus. And so, when the organization was just getting off the ground, McCullough said it looked to other industries for examples of innovation, such as PayPal's work in P2P payments.

In a related exercise, McCullough recalled that the ERO also imagined what companies in other industries would do if they were banks. And so here, taken directly from my conference notes, are a few examples he used:

Starbucks: Mass Personalization- attractive to customers but a nightmare for IT.