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Harlingen 100 – Tourism Task Force

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The CVB works very closely with this committee in the marketing and promotion efforts including the participation in several trade shows around the country. The CVB also assists with the hospitality booth providing visitors with information on services and attractions in Harlingen.

The Harlingen CVB works closely with this committee providing assistance in the marketing and promotion of this event as well as the 36 Hour Run. The CVB also assists with the hospitality services for out of town guests.

The CVB partners with this group to provide assistance in the marketing and promotion efforts. This year the festival increased participation by 80% and is already working with the CVB planning a two day event for next year. It will be a one of a kind event in the Rio Grande Valley

This very successful event planned by the Harlingen Arts & Heritage Museum Association has partnered with the Harlingen CVB and will introduce the first annual Food Festival named “Sabor del Campo Fest” this coming October. The CVB has supported this event in the marketing and promotion efforts.

The newest division of the Harlingen CVB and soon to be an independent 501c3 organization, the AHAC has produced a cultural calendar of cultural events to be held at Gutierrez Park this coming Fall and Winter. A successful clean up day was organized thanks to the downtown office and Harlingen Proud committee.

For the first time this year, the CVB was involved with this committee in providing support with the marketing and promotional efforts. It is a great partnership and is currently working on extending concert dates and music genres.

The CVB was part of this great effort put together by the Parks & recreation team and the Arroyo Youth Soccer Club by providing assistance with hospitality and housing coordination ensuring that our visitors enjoy a wonderful stay.

The PONY organizers has a tremendous event this past July and the CVB was happy to help coordinate the hospitality services. For the first time this year, the CVB offered the “Dougout” a place where players could cool down and rest between games and an ideal place to conduct a survey to see how visitors rated Harlingen’s services.