Monday, February 24, 2014

Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.

When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.

These are some key takeaways from the video:

In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.

Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.

Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.

In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is a stance Google has never taken, or at least they have never expressed their position on spelling and grammar as clearly as Bing has.

Google has their Panda algorithm in place that weeds out poor quality content and allows the good quality content to rank higher, but when judging quality content it’s unclear to what extent spelling and grammar comes into play.

It has been suggested by Matt Cutts, even as recently as this month, that site owners should be mindful of spelling and grammar when it comes to the content they publish. However, he has never stated that Google takes action against pages that routinely publish content with spelling and grammar errors.

Forrester explains Bing is judged by the quality of the results they show so they are constantly keeping an eye on the quality of content that ranks well, which includes looking at spelling and grammar. However, he is also empathetic to the fact that occasionally content with errors slips past the editors. It happens to everyone.

It doesn’t look like Bing intends to penalize those rare instances of content being published on a site that has a history of being relatively error-free, they’re more concerned with penalizing sites that routinely publish content with spelling and grammar errors.

This stance against poor spelling and grammar is an admirable move by Bing, I can’t help but wonder if Google will release a similar statement.