I had to cheer when I read the news the other week about a French company that’s selling an ad-blocking service on the Internet. Xavier Niel, the entrepreneurial owner of the web-service provider Free, is threatening to smash the advertiser-supported “free-content” model. That model has transformed Google’s Larry Page, Sergey Brin, and Eric Schmidt into media barons who make William Randolph Hearst look like a small-time operator. Niel, it seems, would also like to make the Internet “free,” but in a way that horrifies the so-called content providers — that is free of paid advertising.

As publisher of a magazine that specializes in substantive, complex, and occasionally lengthy journalism and literature, and that also lives off advertising, I’ve long objected to Google’s systematic campaign to steal everything that isn’t welded to the floor by copyright — while playing nice with its idiotic slogan “Don’t be evil.”