(BusinessInsider) Consumers now expect retailers to have some form of an augmented reality (AR) experience, according to a report by DigitalBridge. Twenty percent said they expect retailers to have an AR tool now that iOS 11 has been released, while 49% say they expect retailers to launch AR features within the next six months.
Many consumers would like to see AR paired with artificial intelligence (AI) to personalize the shopping experience. Most consumers (64%) would like to see a virtual shopping assistant that uses AR and AI together. Notably, these customers would be more likely to use AR if it was partnered with an AI assistant that could suggest and visualize products based on their previous purchases or browsing history.