Olympus E-PL1

Olympus E-PL1

Features Live Guide and one-touch HD video

Get the image quality of a DSLR without the bulky size using the Olympus E-PL1. The third-generation Micro Four Thirds PEN camera maintains interchangeable lens capability while adding a pop-up flash and a direct HD video record button for easily toggling between taking stills and video.

With in-body image stabilization, camera shake is compensated for no matter what lens is used, as well as when shooting in low light or without a tripod. Also new is the Live Guide, which lets you adjust color, tone, sharpness and more, and preview the results before taking the shot. The E-PL1 has six in-camera Art Filters, including a new Gentle Sepia filter. Joining the camera are the compact M.Zuiko Digital ED 9-18mm f/4.0-5.6 and M.Zuiko Digital ED 14-150mm f/4.0-5.6 lenses. Estimated Street Price: $599 (E-PL1); $699 (9-18mm); $599 (14-150mm).

Olympus SP-550 UZ

Olympus Launches SP-550 UZ

CENTER VALLEY, Pa, January 25, 2007 - The new Olympus SP-550 UZ Ultra Zoom offers the ultimate in power and versatility with a compact, best-in-class 18x optical zoom lens (28-504mm equivalent in 35mm photography), which gives users the ability to shoot telephoto, wide-angle and macro (as close as 1cm) all in one. Crisp, clear images can be captured far and wide with Dual Image Stabilization and the broadest focal range available on any digital point-and-shoot. The camera's full manual exposure control provides professionals and photo-enthusiasts with unlimited creativity, while its automatic settings and Built-in Help Guides will put novice users at ease.

This revolutionary ultra zoom is equipped with several unique features to deliver near-DSLR (Digital Single Lens Reflex) performance in a compact size, including:

Dual Image Stabilization combines the benefits of Sensor-Shift Image Stabilization and Digital Image Stabilization to ensure beautiful, blur-free images in any situation; High-Speed Sequential Shooting records multiple images in rapid succession (up to 15 frames per second) - perfect for shooting action and capturing the exact moment you want; and Pre-Capture compensates for slow reaction times by capturing images (five frames) even before the shutter button is fully pressed to ensure you catch the perfect shot.

"The SP-550 UZ is the ultimate all-in-one digital camera and a perfect example of Olympus' innovative optics," said Michael Barnett, product manager, Olympus Imaging America Inc. "This new ultra zoom enables users of all levels to capture beautiful images in any shooting situation. Its powerful zoom, incredible speed and compact size will provide consumers an unprecedented level of performance and convenience."

18x Wide-Angle Ultra Zoom Lens Provides Power and Versatility Featuring the world's most powerful zoom lens, the SP-550 UZ offers maximum shooting versatility for travel, sports and day-to-day use. The 18x super telephoto zoom gets you closer to the action than any compact digital camera on the market. At the same time, the wide-angle lens gets more into your frame - perfect for shooting indoors, landscapes and group shots. The super macro mode is ideal for capturing the most subtle details from as close as one centimeter. The compact, precision-crafted lens combines high-refractive, aspherical and extra-dispersion (ED) lens elements to deliver edge-to-edge sharpness and clarity. The bright, f/2.8-4.5 lens provides the equivalent of 28-504mm focal length with 100x total seamless zoom (5.6x digital zoom).

Dual Image Stabilization combines the benefits of mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization to ensure the clearest pictures possible in any situation - whether you or your subject are moving.

Great versatility and durability: All-Weather durability and Bright Capture Technology make this the anytime, anywhere compact digital camera - enabling great photos to be captured in any weather or lighting situation.

LCD Backlight Boost Button combined with 2.5-inch Wide-View LCD improves usability for composing and sharing photos. The Boost Button increases brightness of the LCD - great for previewing and playing back images in sunny situations. The Wide-View enables images to be viewed on the LCD from any angle up to 140 degrees - ideal for showing images to large groups and composing photographs from hard to reach angles.

"The new Stylus 760 digital camera demonstrates Olympus' commitment to style, innovation and quality photography," said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. "It appeals to stylish, sophisticated consumers who are looking for a compact digital camera with advanced technologies, such as Dual Image Stabilization, for superior image quality and an All-Weather metal body for durability and convenience."

Dual Image Stabilization Dual Image Stabilization technology is the two-in-one anti-blur solution. It enables users to take crisp, clear pictures in virtually any shooting situation - adjusting for camera shake or a moving subject. Olympus' Sensor-Shift Image Stabilization keeps images sharp by adjusting the CCD image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

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