Let's look at power brands and learn from Matt Drudge

AUTHOR(S)

Rothenberg, Randall

PUB. DATE

March 1999

SOURCE

Advertising Age;3/1/1999, Vol. 70 Issue 9, p24

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Presents an article about the product branding skills of marketing expert Matt Drudge. Strategy commonly used by Drudge in developing a promotional advertising campaign; Comments on advertisements developed by Drudge for Super Bowl; Remarks from Fox News Channel CEO on the marketing styles of Drudge.