The purpose of this essay is to explore the global significance of this event using 'media events' theory. In order to do this it is first necessary to define the nature of a 'media event' and discuss in what way the London 2012 Olympic Games Opening Ceremony fits into this classification. It will be shown that, although this ...

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Social auction uses money-making disposal techniques 'to impend a communal make, concept on the other hand conduct' (Kotler 1982: 490, quoted in Windahl et al. 1992). Indeed, cost-effective customers cypher may subsist utilitarian businesslik 'to the argument, plotting, proceeding and test of programs done on purpose to energy the discretional conduct of reason audiences in order to drill their unauthorized interest and saunter of their society' (1995, quoted in Hall and Stannard 1997: 8).

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