Now that the back-to-the-future shoes are a reality, we predict these trends will impact the ad world:

AR and VR will provide brand stories in a whole new way – the cameras and technology to create VR experiences get better, faster and less expensive every day. However, it might not be with clunky goggles but other VR immersive technology, like one of our favorites from a few years ago: https://www.youtube.com/watch?v=e0XNlsXnKp0

Algorithms and virtual assistants will continue to extend into our lives. The ad-serving tech is getting better every day. Our whole team at Asher has shared how in the past year they have seen more tailored ads to their hobbies and interests than ever. We expect this trend to grow.

TV is still a powerful advertising vehicle, but defining TV is getting harder. With all the streaming services, satellite and cable upping their game in delivering customizable content, deciding where to place media and how is getting more complex. Almost everyone we polled this fall at Asher consumes TV in a different way via phone, computer, streaming box (Apple TV, Amazon Fire Stick, Roku, smart TV), and gaming console.

Advertising and marketing will continue to be integrated with “Big Data” efforts in all industries. This will lead to some companies increasing their budgets and others reducing, but in the end it will help those companies harnessing data to spend smarter and grow faster.

Asher Agency has led our re-branding process, dramatically increased our visibility among non-profit educational organizations like ours, and sharpened our vision and mission going forward. We are very proud to be associated with this fine organization.

Robert C. Byrd Center for Congressional History and EducationDr. Ray Smock, Director