The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.

The hospital put out an RFP, and invited a shortlist of agencies to present their work.

Lori Davison, VP of brand strategy and communication at SickKids, says that OMD’s roster of past work impressed the hospital in the review process.

“They have an impressive roster of blue chip clients and they were able to demonstrate a lot of leverage in the marketplace, and their passion for our cause really came through,” she says.

The hospital went through a parallel process in identifying an advertising partner, and picked Cossette from its shortlist because of its creative portfolio, and its shared passion for the SickKids’ work.

The Hospital for Sick Children’s most-recent work picked up five prizes at last week’s AToMiC Awards. The”Better Tomorrows” campaign included a set of 45 different spots, each showing pieces of real-life stories of patients and their families at SickKids. Creative on that campaign was from JWT, with media from the previous media agency on the account, Mindshare.