Les Mills' BODYPUMP 100 - the premier fitness program's 100th edition - launched in clubs nationwide on January 14th, 2017. In order to drive consumer interest in this major release - and to support Les Mills' most important club partners' member acquisition goals in the new year - Les Mills sought out options to integrate with those club partners to distribute free passes via the expansive Les Mills' Instructor network.
Harlo had previously built a custom referral solution for the Les Mills team, and in this project, we used its code as our jumping-off point for a brand-new, streamlined and efficient digital tool that would allow for a branded experience for each major club partner.
Ultimately, this custom tool allowed Les Mills to have full visibility of the user flow at each stage - email, landing page, social shares, and redemptions - and were able to incentivize and reward the Instructors and Regions who recruited the most Free Pass users.