Huling Station Bourbon Whiskey

Developed for Old Dominick Distillery, this private label whiskey required not only a premium bottle design, but an accompanying marketing campaign to launch it. The end result has been a success for Old Dominick, becoming their best-selling product mere months after arriving in stores.

Photography, Video Editing, Design, Copywriting, Creative Direction

Graceland Tourism Campaign

Graceland needed to get the word out about their brand new entertainment complex, as well as a whole new set of museum exhibits. Public perception tends to focus on Graceland the mansion, so we hyped specific attractions with larger-than-life headlines and a targeted “2019 Comeback Special” marketing campaign, meant to entice new Elvis fans and previous visitors alike.

The sizzle reel at the top was put together to sell the tagline, but will be repurposed for TV and social media.

Unquote Podcast

This is an ongoing effort in collaboration with Unquote to provide both branding and social media. The podcast discusses, often humorously, the American Film Institutes top 100 movie quotes of all time. Each new episode gets an accompanying social media blast with the featured quote and a still from the film.

Design, Copywriting, Creative Direction

Grizzlies Winter Slams

The Grizzlies needed a holiday card set for a game-time giveaway. We did them one better with a set of traditional holiday postcard spoofs featuring chilly messages that could be sent to rival players from particularly snarky Grizz fans.

Design, Copywriting, Creative Direction

National Civil Rights Museum

Commemorating the 50th anniversary of MLK’s tragic death was a solemn task, and drawing awareness for the National Civil Rights Museum was an honor. Through a series of print ads, we encouraged tourists to meet the prominent figures of the Civil Rights movement, people whose message rings out to this day.

Photography, Design, Copywriting

Elvis Presley Anniversaries Branding

Over the years, I’ve had the privilege of doing several logos and themes for various Elvis anniversaries. In each case, the look is handed off to an internal marketing team who then applies it across media and merchandise.

Illustration, Design, Creative Direction

Kalamazoo Institute of Arts Proposed Rebrand

Working with a longtime friend, creative collaborator, and native of Kalamazoo, a complete brand refresh for the Kalamazoo Institute of Arts was proposed. Key to our vision was a focus on the highly recognizable facade of the building, as well as keeping classic elements of the old, like using Gill Sans as the brand typeface.

Design, Co-Creative Direction

Pure Memphis Music Series

Old Dominick came to us to develop a look, feel, and name for a concert series to be held on premise at the distillery. In addition to a templated poster and social posts, we also produced a :60 and :15 promo video to be shared on Facebook and Instagram.

Grizzlies 8-Bit Power Packs

Each season, in addition to a core campaign, the Grizzlies have specialized promotions to encourage ticket sales and keep their media feed fresh. Using an old-school videogame aesthetic, we encouraged Grizz fans to purchase ticket packages by way of an 8-bit Grizz who leveled up with “Power Packs”. Giveaways for the games during this promotion included a set of t-shirts featuring 8-bit versions of Mike Conley and Marc Gasol, and an 8-bit Grizz decal that is found on rear windshields city-wide.

Illustration, Animation, Design, Copywriting, Creative Direction

Youth Villages Holiday eCards

The annual Youth Villages Holiday eCard is always an opportunity to do some a little out of the box, the most outrageous of which was filming a custom gingerbread house (and gingerbread family) to deliver an on brand message as well as thank YV donors.