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Why Did Your Customers Choose Your Company?

byDebra Ellis

There is something special about your company that attracts customers. It may be your reputation, products, service, price, or a combination. The one thing that tips the scale for people to morph from shopper to buyer may be slightly different for every customer. But, whatever it is, it is uniquely yours.

How much time do you invest in identifying the reasons people buy from your company?

When you know why people are choosing to give their money to you, it becomes easier to create effective marketing campaigns, choose new products, and enter new channels. You are guided by your customers’ expectations.

Selling is a process, not an event. If you follow your customers’ lead, your path to success will be much smoother. Take some time this week to learn about your customers. Try to discover why they chose your company, how they want you to evolve, and what they expect in product development and service. Then use the information to make your company better.