How to Create a Media Kit

If you'd like to make money from your blog by partnering
with brands, one thing you'll need to have is a media kit. While creating a media kit can sound
overwhelming, it's not that difficult.
With a little research and some work at the computer, you can put your
media kit together in less than a week.

Know Your Demographics

If you don't know your reader demographics, there are two ways you
can find out. First, look at your
analytics. The analytics should give you
basic reader information such as their ages and what area of the country they
are coming from.

Another way is to ask your readers to take a short survey
for you. One way to entice more readers
to respond is to offer a small giveaway such as a gift card for those who
complete the survey.

After you have a better feel for who your readers, you can
begin to create your media kit.

What To Include in Your Media Kit

Your media kit should have five main parts.

1. Who you are. Both readers and brands like to connect with
the person behind the blog. Include a
professional picture of yourself as well as a brief, interesting bio. What are you passionate about? In addition, include your professional
experience as well as any brands you've worked with.

2. What your blog is
about. What do you seek to do with your
blog? The brand should learn in 1 to 3
paragraphs what your blog mission is.

3. Reader
demographics. In 1 to 3 paragraphs,
break down who your readers are--how old they are, where they live, what their
educational level is, etc.

4. Blog stats. This data is very important to the
advertiser. How many unique visitors do
you have per month? Page views? How many followers do you have on your social
media accounts?

5. Your rates. Finally, include what packages you offer for
advertisers as well as the cost.

Your media kit can range from one to three pages, though a
concise one is usually better. Once you
have a media kit in place, you can begin seeking brands to partner with.