Mind Tonic is full of creative remedies by product innovation and buzz marketing specialist Dean Dempsey - chief inventor, entrepreneur, marketeer, agency partner and start up business consultant. Please keep an open mind.

Gone Potty

To celebrate the launch of Golden Wonder's Pot Noodle rival, The Nation's Noodle, a huge number of pots were parachuted to the ground in Portsmouth in what they imaginatively called 'The Noodle Landings'. The main element of excitement around the parachuting pots was that inside one of them was £1000. Golden Wonder launched the original Pot Noodle in 1977 but later sold it to Unilever. Golden Wonder now hopes to take some of Unilever's 77% market share in cup noodles - most of which are presumably consumed by spotty students the world over.

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About Dean

Over 15 years experience as a business leader, award winning marketeer.
Authority on Business & Brand Strategy, Innovation, Concept Creation, Business Solutions, Content, Buzz and Experience Marketing.