Building a brand is more than a product or a logo; it is about your personality, your story and how these elements help to develop a relationship between your brand and your customers.

If you are a small business owner; a crafter, home baker, chocolatier, dressmaker, knitter etc and dream of taking your idea to the next level, please get in touch…in the meantime, here are a few questions to ponder; there are no right and wrong answers to these questions, they are designed to just help get you thinking...

Who are my customers?

What customers do I want to have?

Who are my competitors?

What is my competitors’ brand position?

When people think about my service or product, what are the feelings and associations I want them to have?