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Halliburton: Playing it Smart

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Halliburton has been working hard to play the market correctly, and make positive moves for the company. Recently the company decided to implement a new approach that could potentially lead them to great success. What is this new approach? Isac Simon explains the plan in further detail.

"A smart moveAdditionally, Halliburton seems to be intent on taking completion services to a whole new level. The fourth quarter saw the company spending $23 million in strategic projects just to beef up its North American service delivery and supply chain. Management calls it a hyper-efficient business model which goes beyond 24-hour operations. This is where the company provides intangible benefits, strengthening existing relations with customers.

Last year witnessed unprecedented success in its North American operations, and this was partly due to the comprehensive package that Halliburton has been providing. The company was able to sell at least four other product lines to customers who had contracts for its fracking equipment (another brownie point in Halliburton’s favor)."