Skechers Performance™ Receives Runner’s World Top Honor

Skechers GOrun 4™ – 2016 is Awarded Editor’s Choice, which will
Appear in the June 2016 Summer Shoe Guide

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Skechers
Performance™—a division of SKECHERS USA, Inc. (NYSE:SKX)—announces
today, that Skechers GOrun 4 – 2016™ was awarded the prestigious
“Editor’s Choice” accolade from Runner’s World magazine, a
publication of Rodale, Inc. The Editor’s Choice Award will appear in the
highly anticipated summer Shoe Guide in the June 2016 issue, which will
be on newsstands on May 1, 2016.

Editor’s Choice represents an outstanding shoe that successfully
combines the highest-quality design and technology. Winners received
high marks from the Runner’s World Shoe Lab, the “wear-testers” and the
editors. In the issue, Runner’s World noted that the testers
“…heaped praise on the new upper, saying it had an ‘amazing fit’ and
calling it ‘extremely comfortable’.” The Skechers GOrun 4 – 2016 was
evaluated amongst multiple shoe brands and 25 models for the Shoe Guide,
and will appear in print and online as part of the Runner’s World
shoe finder.

“We are extremely proud that the GOrun 4 – 2016 has been recognized in
such an important way by Runner’s World,” said Rick Higgins, SVP
Merchandising/Marketing for Skechers Performance. “Our focus over the
years has been to provide runners with performance footwear that is
built by runners. Our philosophy is to keep innovating and developing
shoes with the latest unique technologies in the market. Receiving this
award really highlights how committed we are to bringing the best shoes
to runners.”

Introduced by Skechers Performance earlier this year, Skechers GOrun 4 –
2016 features a GO KNIT sock-like upper, resulting in reduced weight and
increased support. This neutral, lightweight trainer, also features a
Resalyte® cushioned midsole, and Skechers Performance’s Mid-Foot Strike
zone, allowing for a smooth transition. Skechers GOrun 4 – 2016 is
available at select run specialty and sporting goods stores around the
world, as well as Skechers retail stores and Skechers.com.

“This shoe has been the culmination of our team’s efforts of listening
and reacting to what runners want,” said Kurt Stockbridge, VP, Technical
Development, Skechers Performance. “We really pushed ourselves to
deliver on those principles.”

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.