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About Us

what matters...every body matters ™

Is not just our tagline; it's our mantra. it communicates our focus on helping to make the world healthier, one life at a time. From the time we opened our first store in 1977, our mission has been to help people achieve their health and wellness goals. Though we've changed over the years, our values have remained the same.

700+ Stores

The Vitamin Shoppe ® has over 700 stores throughout the United States and Puerto Rico. However, success for us is not measured by how many stores we open. Success for us means providing a fulfilling customer experience to each person who shops in our store.

A healthy difference

Our goal is to make a healthy difference in people's lives every day and travel with each customer on their wellness journey. It matters to us that our customers know we are a reliable resource for their favorite products and also a place where highly trained health enthusiasts are always excited to advise, explain, and share healthy inspiration. From our huge range of top-quality supplements (26,000), to our free Healthy Awards ® club and everyday low prices, we make it easier for our customers to make healthier choices every day. Our goal is to make every customer's experience an exceptional one...because every body matters™

what matters...caring matters

At the Vitamin Shoppe, we care equally about our customers and the people we entrust to address our customers' needs. So we make sure to hire health enthusiasts who are passionate about health & fitness and helping others to attain their wellness goals. We’re steadfast in our mission of fostering a community of like-minded, health-inspired people.

Health enthusiasts™

We train all of our health enthusiasts on how to provide awesome service. We achieve this by recognizing that every body is unique and has individual needs. So whether you have new weight management goals in mind or you simply want to implement a healthier fitness regimen, we're here to give you guidance and accurate product information so you're armed with the tools you need for success. You can always trust we have your best interest in mind. Our health enthusiasts will never "push" products on you or engage in commission based selling. It's simply not our style.

Com-you-nity

We're steadfast in our efforts to foster a community of health-inspired people. We invite our customers to participate in our frequent in-store Share the Health ® events, where they can sample, enjoy and learn about our vast lines of healthy lifestyle products. Beyond our stores we're there for our customers on social media – just ask our 1.5 million+ fans on Facebook, Twitter, instagram and Pinterest!

Charity

We are proud to collaborate with organizations that support health and wellness initiatives. Our charitable giving partnerships include Vitamin Angels, which helps at-risk populations, both internationally and in the United States, gain access to vitamins and minerals. We also partner with organizations local to our Customer Support Center, such as the New Jersey Chapter of the Multiple Sclerosis Society, which works to improve the quality of life for people affected by MS, the Hudson County, New Jersey chapter of the Special Olympics organization and the Community Food Bank of New Jersey. We look forward to connecting with our customers...because caring matters.

what matters...knowledge matters

Nobody likes a know-it-all...but sometimes being one is a good thing. Our health enthusiasts are among the most knowledgeable and highly trained in the wellness industry. All of our in-store and live chat product specialists are required to pass a vigorous, multi-tiered range of courses at Vitamin Shoppe University, our proprietary online learning website. We supplement that (pun intended) with "the daily dose": daily training classes for our in-store health enthusiasts to keep them up to speed on the latest products and developments in the industry. Our health enthusiasts are among the most knowledgeable and highly trained in the wellness industry.

Insight & inspiration

We also hold our annual product education conference, (the PEC) which is the second largest health and wellness convention in America. The PEC unites over 200 vendors, (whom we like to refer to as wellness partners) and over 700 store managers from all over the country. During this inspiring and informative 4 day event, our health enthusiasts gain insight to our vast product offerings and current trends in the wellness industry. This convention provides a great opportunity for store managers to share all the new information they've acquired with their customers. It’s important for us to keep our customers in the know and informed. We do so through educational emails, informative digital newsletters and through our constantly updated website. We’re committed to bringing you expert information...because knowledge matters.

what matters...savings matters

We don't believe that you should have to pay a membership fee just to get great prices. At the Vitamin Shoppe we offer everyday low pricing and we give you even more opportunities to save with our . It's always free to join and you'll earn redeemable points right away with your first purchase. Last year we gave away over 30 million dollars worth of free merchandise credit to our Healthy Awards members. It's like getting free money-so don't miss out!

We offer everyday low pricing

On top of giving you the best prices everyday, we continually offer deep discounts, coupons, special promotions, social contests and a highly anticipated (twice yearly), "buy one, get one 50% off" sale. For internet orders over $25 we offer free shipping. We make your wellness journey even more rewarding for you...because savings matters.

what matters...selection matters

26,000 inspirational products. 700+ stores. 400 top national brands. We've got the widest range of vitamins, minerals, sports nutrition supplements and more to meet every body's needs no matter where they might be on their personal journey to wellness. We make it a priority to offer an array of products as exciting and diverse as the customers who shop with us.

Your needs are unique to you

To be honest, we could have probably opened our stores with only our own quality product labels like the Vitamin Shoppe ® brand, but it's important for us to serve our customers with whatever is optimal for them. We are excited to offer many of the top national brands, including our own. We understand that your needs are unique, so we make it a priority to offer an array of products as diverse as the customers who shop with us. We provide the widest variety of products for everybody...because selection matters.