Join SportsPro writers and guests for comment, insight and analysis on the matters of moment in the global sports industry. Listen to the SportsPro podcast here, or download now to listen at your leisure.

Australian Fitzgibbons, 23, becomes a brand ambassador for Samsung Electronics Australia and will make public appearances on behalf of the company.

The partnership follows Samsung’s recent global agreement to title sponsor the 2014 ASP World Championship Tour, surfing’s elite circuit for men and women, under its Galaxy smartphone brand.

“Surfing is synonymous with Australia and Samsung is proud to support one of the sport’s most talented athletes in this country,” said Arno Lenior, the chief marketing officer at Samsung Electronics Australia. “Not only is Sally a gifted surfer, she’s also a great match for our brand.”