Maud Frizon - Feminine Humanity

Branding video for Maud Frizon in Hong Kong

Since the 60’s, starting in the fashion capital of Paris, till nowadays Maud Frizon keeps creating shoes and handbags with style for elegant women.
We produced an entire campaign in Hong Kong, for their worldwide visual communication, including branding short film and photography works, as a cinematic tale about universal woman attitudes and values, where the feminine way of thinking celebrates the singularity of being a lady.

For the branding video, we wrote a poetic narration, recorded with sensual feminine voice, and we used our in-house footage shot in different countries, together with images filmed in studio. The result is a timeless video, with universal message.

The fashion photographs were split into different categories with minimalistic setup in studio: product photographs, fashion photographs with models, close-ups on portrait. We then combined our images, producing different series, all aligned delivering universal feminine values of this campaign.