Publisher

Bright ideas

Running a business is not easy – but thinking of the good idea on which
to base it in the first place is much harder.

thelightbulbfactor.com is an Internet-based service that specialises in
bright ideas for starting a business. “Many people have the desire and
energy to set up on their own but just need an idea to kick-start it,” says
founder Angus MacLeod who had his own “light bulb” moment when coming
up with the idea for the Web site.

Subscribers to thelightbulbfactor.com receive 12 (commercially-viable)
business ideas a year. Covering a range of market sectors, these “business
idea modules” detail the new product or service and set out commercial
considerations such as target market, distribution, marketing, pricing,
manufacturing and development potential.

“We’re about introducing new thinking for starting a business
– the sort of ideas that make you ask “why didn’t I think of
that?’” says Angus MacLeod. “We offer a complete ideas package
ready to take on to the next stage of commercial development.”

As well as ideas, the site also provides a reference point for advice on the
commercial and legal aspects of setting up and running a business together with
a business news digest. For the future, MacLeod has plans for the site to become
an on-line crucible of ideas where creativity and innovation can be turned into
commercial reality.

With a 15-year career in consumer brand marketing, new product development
and participation in two management buyouts, MacLeod took a year out to explore
opportunities for starting his own business away from the corporate treadmill.
The ideas created and developed during that time became the catalyst for
introducing thelightbulbfactor.com

“There are hundreds of books and masses of advice about starting a
business but everyone agrees that the first thing you need is a good idea,”
he says. “Interestingly, there’s not a lot of help on offer here and
that’s where the lightbulbfactor.com comes in. Our skill is in identifying
and developing business ideas and we’re keen to inspire people who have the
drive and determination to run with them. The objective is to motivate and get
people thinking. If someone makes a fortune in the process, no-one will be more
pleased than us.”