What’s the Toughest to A/B Test on Ecommerce Sites?

by Linda Bustos

Our friends at Wider Funnel are running an Ask Me Anything event this week. <-- Ask your burning question at this link. I got a head start with my question, gleaning some insights from the trenches from Wider Funnel’s Chris Goward and Alhan Keser on “what test cases are most difficult to test due to testing tool or ecommerce platform constraints?” Chris shares: Shipping options. (e.g.Read the full article