A conversation with Koen Heyvaert, new managing director for Gemaco Belgium

27 October 2016

In September, The Gemaco Group welcomed Koen Heyvaert as the new Managing Director for its Belgium division. Heyvaert, who previously served as the General Director of the Loyalty Unit at Boost, will join the current Management Team in fostering more business opportunities in the Belgian sector.

Recognising Gemaco’s impressive track record since its inception, Heyvaert believes there is still room to expand. “Gemaco has grown immensely over the years, and the challenge now will be to continue this development while optimising the way we work. Becoming more adaptable to our current growth trajectory will help prepare us for the future.”

Heyvaert also acknowledges Gemaco’s success is due to our ability to offer a different approach when working with our clientele. "Something that differentiates us from our competitors is that we offer more than just production. We're involved in the process. We think with our customer, brainstorm creative ideas, offer our input and give them the freedom to decide."

Matching quality services while focusing on the customer are components that are essential to our mission. But Heyvaert also views another significant factor at the center of our work: passion. “I believe in the vision and strategy of Gemaco Belgium. I also like the work atmosphere at Gemaco; all the people working here are driven by a certain passion. They come to work and truly give their best each day and have the strong ambition to develop their professional skills."

As we continue to seal our status as a market leader in promotional merchandising, Gemaco is proud to have Heyvaert as the latest addition to our Management Team.