We have added the ability to tie your Google Analytics account to Partner Websites. Like Race Websites, this enables tracking for the entire website, including e-commerce data and registrations.

For example, this is the type of report you can produce in Google Analytics if you tie your RunSignUp data to it (showing real data from the Scott Coffee race by event and donation (pretty cool!)). What is cooler is that this will become all automatic with the coming release of RunSignUp Analytics and even more insightful.