OK! I know everybody loves a ‘best-of’ list so I thought why not update my recent post on Corporate Marketing blogs with a post on CEO blogs. But as is worthy of any sequel I thought I’ll up-the-ante with a Top 10 list this time!

I’m sure most of you have heard about Jonathan Schwartz’s blog. Let’s not forget that CEOs are probably the most time-harassed people on the planet so don’t expect any Scobleness from their blogs (meaning regular to-the-hour updates). However, if you want to get a feel for some big-time thinkers espouse their company’s strategy a bit, then maybe the following ten may be worth a ride. Here goes, my Top 10 CEO blogs (in no particular order of preference):

Let me add that it took me a while to corral these 10 blogs of C-level executives, what actually left me wondering was whether CEOs are really getting serious about blogs. Think about it: Just 10 CEO blogs from among hundreds of thousands of corporations and small-medium-busineses! David Utter from WebProNews believes CEO blogs may never catch-on:

Anxiously awaiting a high-powered CEO to enter the so-called blogosphere? Keep waiting. CEOs would have to defy their company’s policies on transferring information to the public. And what corporate chief would want to jeopardize a job with a rich compensation package and lavish perks just to talk candidly in a blog?

Do you think David’s right? Maybe/Maybe NOT? But till CEOs get more confident about blogging, just continue reading the blogs of the pioneers listed above.

On top of that, I was friends with those six of nine *before* blogging started (and I setup Mark’s amazing blog for him!)… I think certain types of folks are wired for blogging. I don’t recommend it for every CEO.

You sure are in august company! Not only that, I think the efforts of pioneer CEOs such as yourself is surely worth emulation.

I agree with you that only certain folks are wired for blogging. But in this era of communication overload, your prospective customers sure would be well-served to hear directly from the CEO himself/herself.

Mark is one of those CEOs who really gets it, when it comes to using the blog as an effective PR tool. Ingenious!

I seriously doubt it will catch on in a big way. Sarbanes Oxley, “forward looking statements” disclaimers, blah blah blah…. I think it’s the very special cases who will take on the risks and challenges of talking WITH their customers and not AT them.

Great list! I also watch Bob Parson’s (www.bobparsons.com) and Paul Allen’s (www.paulallen.com). I think it’s the great CEO’s that work to talk WITH their customers. It allows us insights into what makes them tick, and the ones that communicate successfully, get more of our business!!

No offense to Kevin, but he hasn’t posted to his blog in many months and was sporadic even before that — given the nature of blogging, shouldn’t being somewhat current and active be important for being considered a “best of”?

Being a C-suite exec and blogger I find most it nothing short of unbelievable that more of my peers do not blog…That being said I also find many CEO blogs to be either benign or ridiculous. Whether you’re a C-suite executive or average joe you need to actually have the ability to blog to pull it off…A recent post entitled “To Blog or Not To Blog” (http://www.n2growth.com/blog/?p=27) articulates this position in greater detail.

Thanks for putting together the list Mario. Great idea. I mention four of these CEO blogs in my new book: The Corporate Blogging Book (Penguin Portfolio – August 2006). I’ve also got a chapter specifically addressing CEO blogs: “Should the CEO Blog?” The answer of course is “yes and no” – for the reasons you and your commenters state above. I tend to be an idealist so I’m hoping more and more top dogs will adopt this way of communicating and thinking aloud.

[…] This is version 2.0 of my Top 10 CEO Blogs post. While creating this, I decided to remedy the twin problems of nomenclature and improper ranking that I faced with the previous listing. So I’ve changed the name to Top 10 Thought Leaders’ Blogs and have also decided to rank them all via Technorati. What resulted was an aggregation of the most popular and influential thought leaders’ blogs in the blogosphere. […]

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I can vouch for Scott’s Blog. I have seen many styles of management. This one is unique. He has taken company public and grown the company with multiple acquisitions, all this in just 5 years. It’s commendable! He’s a truly Passionate and Dynamic leader who has proved his worth by action. His recent entry on his visit to lebanon just reiterates how different a leader he is!http://www.scottragsdale.com

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Hello. A Nice Blog. Thank for this top 10 blog lists. I thinks the brand or CEOs should have the interactive medium as good as a blog. The Blog would be a motor to make a democratic marketing. Producers and customers are equal right now. Muchas Gracias Senor!

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Do you think there is a market for PR companies to write and manage blogs for CEOs and businesses? CEOs can’t always make time for blogging and if they let their content get stale and don’t update on a regular basis it could do their company more harm than good. Wouldn’t this be a good place for PR to step in and lend a hand? Let me know what you think…

I agree that CEOs don’t and shouldn’t have time to spend blogging. That’s the reason I’m a big advocate of corporate blogs taking the place. Since that way, not only do you have a steady stream of content, but you also have hundreds, and in some case thousands of employees who can blog on your company’s behalf.

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Mario, I work for Erie Insurance. I’m currently working on a project regarding CEO Blogs. We will be presenting a presentation regarding the creation of a Blog for our CEO Terry Cavanaugh. I was wondering if you can provide me some info/selling points etc. that would help my cause. Also, is there any way I can use your site to reach the CEO’s on your top 10 list. If any of them would send an email/note etc. directed to our CEO with a reason why our CEO should blog, I think that would be the clincher. Any help would be very much appreciated. Thanks in advance.

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Thanks to share this list of CEO Blogs. I always like to read more about top CEO of the world. I mostly prefer to reading view of Jonathan Schwartz and Robin Hopper. I am inspired by them and their leadership quality.

[…] studiously put together the top 10 business blog listings since 2006 (here’s the first such post that garnered over 12o comments — long standing record on this blog), I was glad to see another post posing the question […]