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EDGE BostonNovember 4, 2008Overall, consumers find it reassuring when a corporation shows some interest and commitment in social and political issues: it indicates a stake in the community. Said Loden, "More and more consumers are looking for companies that are helping their communities to thrive. Visibility on issues for social good can be beneficial to corporations." [Link]

Los Angeles TimesOctober 24, 2008The Cupertino, Calif.-based company said in a statement: "Apple was among the first California companies to offer equal rights and benefits to our employees' same-sex partners, and we strongly believe that a person's fundamental rights-- including the right to marry -- should not be affected by their sexual orientation. Apple views this as a civil rights issue, rather than just a political issue, and is therefore speaking out publicly against Proposition 8." [Link]

San Francisco Business TimesOctober 17, 2008"To be sure, there is no escaping or mistaking the moral essence of this measure. For us, Prop. 8 fails this test badly: It is morally deficient to codify intolerance, and wrong to deprive certain citizens of basic rights on no higher grounds than the prejudice of others. But the presence among Prop. 8 detractors of major California companies like PG&E, AT&T, Google and Levi Strauss illustrates that this issue speaks to economics as well, if somewhat more quietly than to equity and civil liberty. Prop. 8 fails this test, too, pointing California toward a less promising future." [Link]Read more about the economic impact of inequality.

Government ExecutiveOctober 3, 2008"The costs of expanding the benefits [for states] has been negligible; the process has been smooth; potential employees have been attracted by the benefits and current employees have been more inclined to remain; and providing the benefits has in turn lowered the cost of other social services, leading to net savings," authors Winnie Stachelberg, Josh Rosenthal and Claire Stein-Ross stated. [Link]Read more social science findings.

The Official Google BlogSeptember 26, 2008"[W]hile there are many objections to this proposition -- further government encroachment on personal lives, ambiguously written text -- it is the chilling and discriminatory effect of the proposition on many of our employees that brings Google to publicly oppose Proposition 8." [Link]

Miami HeraldAugust 18, 2008A proposed amendment to Florida's constitution on the November ballot could adversely impact our business development efforts. Florida Amendment 2, the so-called marriage protection amendment, is an example of unnecessary government intrusion in people's personal lives that could diminish Florida's ability to attract businesses to expand or relocate here. [Link]

The Associated PressAugust 21, 2008The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure. "It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said. [Link]

Entrepreneur.comJuly 30, 2008For Twisted Limb Paperworks LLCowner Sheryl Woodhouse-Keese, marketing to the gay and lesbian community has been a part of her philosophy since founding the small, Indiana-based stationery business 10 years ago. She says her LGBT customers are loyal, patronizing her store for not only wedding stationery, but also other important occasions. [Link]