HoloVis has launched a state-of-the-art demo facility at its headquarters in Lutterworth (approximately 30km from Birmingham) where world-leading immersive and interactive experience solutions can be seen and experienced. The company says that its facility is the only place where projection dome theatres, a 3D virtual reality CAVE (cave automatic virtual environment) set-up, multiple 3D and 4D theatres and an interactive dark ride test cell can be seen side by side.

These “transformative sensory experiences”, all driven by HoloVis’ own software solutions, enable people to get a real feel for the different technologies. The remodelled suite has been designed to focus on the customer experience and on demonstrating the company’s ability to provide turnkey solutions.

Stuart Hetherington, CEO of HoloVis (recently the subject of an Installation interview), explained: “Seeing the solutions in person is the only way clients can truly understand how they can be utilised and learn about the complete service that Holovis provides to make these easily accessible – from software through to content creation, build and maintenance. We wanted to create a place where people can test and experience the different solutions, running their own content as well as watching the showreels and immersive experiences that our in-house software and gaming team have created. The result is a space is unique and unequalled by any other company.

“The space is also being used by our strategic partners and clients who are bringing their whole project teams to spend the day here, testing and remodelling content including CGI and real-time media on replica models while their actual solution is being built.”

The dome theatres on display are an 11m full hemisphere dome, a 10m flying dome, a mini personal dome and the company’s newest solution, MotionDome (pictured). All can be utilised by brand and event agencies to create a seamless 360° projection that fully immerses an audience.

The newest interactive technologies can be found within the CAVE, demonstrated as a four- or five-surface immersive structure. HoloVis has developed a suite of applications – powered by In-Mo (Information in Motion) – that allow real-time game-engine technology to run on complex surfaces and domes, all controlled by the company’s proprietary software. Applications include the design, manufacturing, entertainment, theme park, museum and leisure industries.