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Philips Smart TV

CREATING THE ULTIMATE TV EXPERIENCE

WITH SMOOTH, NATURAL UX AND ANIMATION

THE CHALLENGE

TP Vision (who manufactures Smart TV sets under the name of Philips) was looking for a visual language for the animation of their user interface. I was brought in as the Motion & Visual Designer to collaborate with their design team. Over the course of eleven months, I worked to polish the UI and UX experience of watching television.

PROCESS

Using Adobe After Effects, my job was to create animated videos which would show how the user-interface of the television would function. Using the static designs and schematics, I brought them to life with an entirely new animated language.

When I encountered unforeseen problems with the UX or UI, I brought these issues directly to the team. Together we would resolve them for the best experience.

My work’s main purpose was to validate the experience of our designs. After this completion, the videos were passed to developers in India to direct them in programming the final television sets.

Client:Philips Television / TP Vision

Project:Smart TV

Place:Amsterdam, The Netherlands

Role:Freelance Motion & Product Designer

After Effects Animator & Prototyping, assisted with IxD, Visual Design for Hospitality Line

WORK

Completed animations

IN THE NEWS

In 2014, Philips became the first European TV Brand to bring TVs powered by Android™ to the market. My work played a key role in promoting the television line at trade shows like IFA 2014, in Berlin.