While it smacks of similarity I do think that the beautiful tone and craft he has created for the Perrier ad is makes it its own.

I also agree that I have almost had enough of the 'done' discussions. How many people not in the ad world have seen the ads we all have. I am still getting emails telling me to look at the beautiful and clever ad for Honda that uses cogs and car bits!

On the Chip Shop Awards note, a director who shot a test ad on a shoestring budget for us (PSP), submitted it and it's been nominated. Not hugely surprising considering you can in fact create your own award category, but funny none-the-less.

Indeed, I don't want to make this another 'been done' post. For me, the interest is more about the incredible speed of accusation we're seeing nowadays. It used to be a couple of weeks, then a couple of days... now it's minutes.

I like Vodafone - if I could rule the world. Getting over the obvious Kwik Fit comparison, I think it's a really nice execution. I'm still not 100% that the idea works, but there's still something charming about the film. Prefer the Kwik Fit one to the other one - guy with the lip piercings.

Just seen that Vodafone was this week's turkey in Campaign. Pretty harsh I think. Campaign can be SO off the mark sometimes it hurts. They probably just wanted to rub BBH up the wrong way. YEAH THAT'S RIGHT - I KNOW YOU READ THIS BLOG CAMPAIGN - I KNOW YOU'RE OUT THERE.