THE WORLD of direct marketing is volatile, always changing and always moving. By nature, marketing is a beast built for evolution, where trends are king and the next movement is just a consumer research study away.

It stands to reason that those businesses who wish to convert information regarding the wants and needs of the consumer public to their economic advantage need to align themselves with the most savvy of marketing concerns. And any conversation dealing with marketing, advertising, printing and mailing is incomplete without a healthy mention of Vertis Communications.

Speaking of a company constantly on the go, Vertis Communications mirrors the industries it serves. The Baltimore-based behemoth has seen its name change twice in the last seven years; once known as Big Flower, the moniker switched to Vertis (the middle part of ‘advertisement’) in 2000, then to its current handle in 2006 to more accurately reflect its role as a marketing partner.

The shingles in front of Vertis Communications’ 100 nationwide locations aren’t the only difference in the company. Take a peek at what has transpired in the last two years alone.