This Is the Most Popular Red Lipstick on the Internet

We’re convinced that even the most devout no-makeup makeup devotees have at least one red lipstick hidden in their stash. It’s the ultimate power tool—one swipe, and you’re suddenly sultrier, more confident, more alluring. Though each of us has a prized red tube we like to cling to in times of need, it’s always interesting to see what other women call their own. We asked our friends at Rank & Style—a site that aggregates top fashion and beauty product lists using its unique algorithm—to find out exactly which red lipstick reigns supreme. This lipstick received the highest marks from beauty blogs, reviews, and retailers—and it might even deserve a place next to your tried-and-true (or maybe it is your tried-and-true) product. Keep scrolling for the number one rated lipstick on the Internet!

You’d be hard-pressed to find anyone in the beauty industry who hasn’t heard of Ruby Woo. Makeup artists keep one in their kit at all times, celebrities love it, and women everywhere call it their go-to red. The matte finish lasts all day, too.

Are you surprised that a Tom Ford product took the top slot? We aren’t. Everything from the chic, square-shaped bullet to the creamy but not-too-shiny formula makes this true red lipstick a winner. Rank & Style graced it with the top slot based on popularity, user reviews, and editor buzz. The price tag isn’t exactly wallet-friendly, but it could make a welcome addition to your ever-growing holiday wish list, no?