Asian Games

The streaming platform's recent popularity in China occurred as a direct result of state-run broadcaster CCTV's decision not to air the e-sports matches that were shown during the Asian Games in Jakarta.

Chinese users began downloading Twitch's app as an alternative to watch coverage of the games which pushed it to the third highest spot on the free apps section of the App Store. This surge in popularity likely led to Chinese authorities taking notice of the service and deciding to block it within the country.

While CCTV initially chose not to cover the Asian Games, the network did eventually report on the games after China brought home two gold medals.

Twitch's future in China

This is not the first time that the Chinese government has blocked access to a Western service after it has become popular with Chinese users.

The social media networks Facebook and Twitter were also banned in China and have remained so to this day while Google has not operated in the country for eight years.

Twitch's parent company, Amazon, may be a tech giant in the West but even with its influence, it will likely be quite difficult to convince China's governing elite to reverse the ban on the popular games streaming service.

Having trouble accessing Twitch? Use a VPN to get around region blocks