Throwback Thursday-MMMMM

August 7, 2014

This throwback is M&M's World NYC designed by Chute Gerdeman. This colorful and fun site had a busy time in the awards scene when it opened. It won a record six awards, including the International Store of the Year Award at the ISP/VMSD International Store Design Awards!

The challenge with this site was timing! A looming award deadline had the crew working 14 straight hours at a fast pace to get the images we needed. I then had to send files straight from the site to the client in order for them to prepare the files for the deadline. I remember using a local NY assistant for the shoot who left me with the comment "That has got to be the most efficient use of time I've ever seen!"