NEWPORT BEACH, Calif., Oct. 27, 2011 /PRNewswire/ -- VOILA Hotel Rewards, the world's number one loyalty program for independent hotels, is proud to announce the continued growth of its global network with the addition of The St. Regis Hotel, the first hotel offered in Canada.

As part of the recent partnership, VOILA Hotel Rewards will be launching a co-branded reward program with the hotel: St. Regis Rewards. Membership in St. Regis Rewards is free and members can travel to countless locations and earn points at any participating VOILA hotel worldwide. St. Regis Rewards members can redeem their points for Award Nights while receiving benefits such as room-class upgrades, complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.

"We are thrilled to be the first hotel in Canada to join VOILA Hotel Rewards," said Jeremy Roncoroni, General Manager of The St. Regis Hotel. "VOILA Hotel Rewards is one of the most-respected programs in the industry, providing its partners with a turnkey, co-branded solution and proven ability to deliver exceptional value and recognition. We are confident our guests will enjoy the opportunity to earn and redeem points with St. Regis Rewards in our hotel and at more than 250 other VOILA hotels worldwide."

The St. Regis Hotel is a prestigious, award-winning boutique hotel that's been ranked as one of the top hotels throughout Canada for its exemplary service. The hotel is located in the center of downtown Vancouver and within steps of the city's most popular attractions. Three years ago, the hotel underwent an $11-million renovation giving it industry-leading luxurious amenities including plug-and-play media hubs, master electrical controls, high-speed Internet, free worldwide long distance, and full-marble baths.

"We have wanted to expand our network in Canada for several years and decided The St. Regis Hotel, which consistently ranks highest in Vancouver for guest satisfaction, was the very best choice," said Peter Gorla, VOILA Hotel Rewards vice president and chief marketing officer. "This latest partnership reinforces our commitment to providing members with an increasingly diverse variety of hotel choices and locations whenever they are traveling for business or leisure."

With more than 250 four- and five-star luxury brands, the VOILA hotel network is the world's largest for independent hotels and luxury brands. The group's most recent additions include hotels in Switzerland, Hong Kong and China. Plans to expand into Portugal, France, Netherlands, Luxembourg, Germany, and the United Kingdom are currently underway.

ABOUT VOILA HOTEL REWARDS

VOILA (www.voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILA acting as the supporting brand (similar to Star Alliance or OneWorld for FFP's). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network.

From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.