Disney's new empire in central Florida would be marketed as Disney World. Its official name was, and remains, the Reedy Creek Improvement District. Thanks to a sweetheart deal with the state legislature, the lands Disney purchased were detached from the rest of Florida to form a Magic Kingdom, above and outside the law. Even now, Disney World's rides are exempt from state safety inspections. Democratic process is excluded, too. Power remains in the hands of a board of supervisors composed of Disney allies. However much you pay for a time-share condo in Disney World, you cannot buy property outright, and therefore establish official residence, and therefore vote for the board. Celebration, Disney's residential community themed to evoke pre-1940s small-town America, has a city hall but no actual municipal government.

The most telling theme park in Orlando isn't even Disney's. SeaWorld is populated with sharks and whales plucked from the ocean and transported 50 miles (80 kilometers) inland. (Marineland, Florida's original aquatic attraction on the Atlantic coast, is a fossil of its former self.) Every year, hundreds of thousands of people drive down the Atlantic coast of Florida and turn inland to visit America's premier saltwater attraction. SeaWorld bespeaks the essence of Orlando, a place whose specialty is detaching experience from context, extracting form from substance, and then selling tickets to it.

In this place of exurban, postmodern pioneers, the range of choices is vast even when the choices themselves are illusory. Here life is truly a style: You don't want to live in a mass-produced, instant "community"? No problem. Orlando's developers, like the producers of instant coffee, offer you a variety of flavors, including one called Tradition. Structurally it may seem identical to all the others. Only instead of vaguely Mediterranean ornamental details, the condos at Tradition have old colonial finishes. In Orlando's lively downtown, it's possible to live in a loft just as you would in Chicago or New York. But these lofts are brand-new buildings constructed for those who want the postindustrial lifestyle in a place that never was industrial.

Orlando's bright lights are not the garish displays of Las Vegas or the proud power logos of New York. Instead, Orlando glimmers with the familiar signage of franchise America: Denny's, Burger King, Quality Inn, Hampton Inn, Hertz. Orlando also leads in the culinary transformation of the exotic into the familiar. From its Orlando headquarters, the Darden Corporation, the city's first Fortune 500 company, mass-markets theme foods. It standardizes the output of Red Lobsters and Olive Gardens everywhere.