Nike’s ‘Equality’ Campaign Paints A Singular Message For Inclusion

Nike’s Equality ad places inclusion at the forefront.

Sunday night, Nike took ahold of the Grammys to share a word about equality. Released ahead of the Grammys, the ‘Equality’ commercial tied black and white images with solid narration and an overall message.

The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

Nike’s latest campaign arrives at a perfect time during Black History Month. The company is currently promoting “Equality” t-shirts on their website for $35. According to AdWeek, Nike plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

About The Author

Brandon Caldwell is the founder & editor-in-chief of Day & A Dream. His work has appeared in VIBE, UPROXX, Complex, EBONY, the Village Voice, the Houston Press, Houston Style Magazine, DJBooth, The Sports Fans Journal, and more. Follow him on Twitter: @_brandoc