This is the Skoda RS Mega Man-Pram, an all-terrain baby buggy designed, Skoda says, as the ultimate accessory for new dads.

The pram forms part of Skoda's new Octavia RS advertising campaign, which centres on a neighbourhood loaded to the brim with souped-up versions of, well, everything.

Massive jet-engined barbeques, V8-powered lawn mowers, jacked-up ice-cream trucks and bronzed bodies are just some of the community's ridiculous showpieces.

And, of course, the Mega Man-Pram. But does it fit in the back of the new Octavia RS? At 1.5 metres tall and with 20-inch alloys, we suspect not - but Skoda isn't letting that get between it and a good promo opportunity.

Skoda says the development of the pram was inspired by a survey that showed most dads would be more likely to take bub out for a walk if they had a more impressive buggy.