Reducing Churn

On this most spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, its clearly something none of us can afford to ignore.

Supporting Plugins

One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of supporting WordPress plugins.

Marketing WordPress Plugins

In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise?

Pricing and Pricing Models for WordPress Plugins

Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging.