In the 1890s, American Ever-Ready Company founder Conrad Hubert lit up New York City with the help of dry cell batteries and his newest invention - the electric hand torch. Hubert, a Russian immigrant, experimented with everything from electric tie tacks to electric flower pots before acquiring the patent for this first Eveready flashlight in 1898.

In the 1920s and 1930s, Eveready commissioned timeless pieces of art advertising flashlights and batteries that appeared in periodicals, Eveready catalogs, trade magazines, calendars and posters.

Even today, Eveready continues to produce great flashlights, known for afforability and durability.