PEIE Mirror

Sunday, December 06, 2009

The quiet industrial revolution which has been transforming Oman’s manufacturing sector over the past decade will be entering the limelight at a major international conference later this week.

Organized by PEIE and held under the patronage of HE Maqbool bin Ali Sultan, Minister of Commerce and Industry, manufacturers from across the sultanate will be joining PEIE’s annual Smart Manufacturing conference - to share the secrets of success from those who have been leading the way.

The event at the Grand Hyatt Hotel on 7 December is part of PEIE’s annual outreach program and is supported by Reem Batteries, Oman Cables, Al Mudhish, Origin Oman, Business Today and Times of Oman.

Delivered by Dr. Abdullah Al Zakwani (pictured), Director, Industrial Innovation Centre, the Smart Manufacturing Conference keynote address will focus on innovation and its role in manufacturing.

“Local manufacturers have to continue being better than anybody else. Many of our customers are in Europe, Asia and the US, so we’ve got to overcome that physical separation by being better at what we do and turning the geographic disadvantage into a source of competitive advantage. Innovation plays a critical role in achieving that,” argues Al Zakwani.

Ibtisam Al Faruji, PEIE’s Marketing Director and organizer of Smart Manufacturing said: “This one-day event is an opportunity to discuss the challenges industry faces today, whether that’s accessing finance, attracting talent, exploring new export markets or changing the public’s perception of the sector. Given the state of the global economy this conference comes at an extremely important time. Indeed, it’s crucial that we continue to build upon our current position and strive to increase the sector’s productivity and international competitiveness.”

“Given that we’ve over 20 presenters from Europe, Asia and the Middle East participating we firmly believe that delegates will gain valuable insight that will make a marked difference to their businesses and help them prepare for what we expect to be a bumpy 18 months or so,” adds Al Faruji.

However, we have to be careful not to paint too black a picture and talk ourselves into something far worse than what we’ve weathered before, comments Al Faruji. “For example, orders to US factories rose in October, the sixth gain in the past seven months. This is further evidence that the manufacturing sector is beginning to recover.”

Economists were especially encouraged that new orders in the ISM report jumped over 60 for the third time in the past four months. The last such streak was in 2005. Of the 17 industries surveyed, 13 reported higher orders.

“These US figures bode well for a pick-up in global economic activity. With lowered inventories, new orders will need to be filled by increasing production with eventual increases in employment. In fact, the overall picture is looking a lot more healthy,” suggests PEIE’s Marketing Director.

Monday, November 09, 2009

Knowledge Oasis Muscat (KOM) rolled out the red carpet recently when His Royal Highness the Duke of York visited Oman's flagship technology park.

The Duke of York, who was visiting KOM in his capacity as The UK’s Special Representative for International Trade and Investment, was met by His Excellency Maqbool bin Ali Sultan, Minister of Commerce & Industry and presented to key KOM Management personnel.

Mohammed Al Maskari, KOM’s Director General commented: “KOM is home to 60 hi-tech firms and over 3,000 undergraduates, we've a marvellous mix of multinationals, SMEs, start-ups and students – this is a unique combination and one that can't be found on any other technology park in the region. We were very proud to welcome His Royal Highness and delighted that we were able to update him on the Park's progress.”

KOM is expanding its offer with the construction of a 40,000 square metre office facility – and according to Al Maskari, the new development represents a significant investment by the government in the sultanate's ICT sector.

“The new building is a testament to the success of KOM and the interest the Park has generated in both domestic and international ICT circles,” remarked the Park’s Director General.

Minister Maqbool held bilateral trade talks with the Duke of York and joined him in a presentation delivered by KOM and the Serious Games Institute (SGI) where both men were briefed on two high profile virtual world projects being created by a KOM – SGI team.

“Our partnership with Coventry University’s SGI involves the digitization of the new KOM building and its placement in Second Life. We're also digitizing and creating a virtual Bahla Fort. Given that the fort is a UNESCO World Heritage site the project will be of substantial value in marketing the sultanate particularly in the tourism and heritage space,” smiled Al Maskari.

Responding, The Duke of York congratulated KOM on its partnership with SGI, its expansion and success in attracting international technology firms to set-up in Oman.

Al Maskari concluded: “The Duke of York's visit was recognition of the role KOM plays in Oman's technology community. We’ve world class facilities that provide a fantastic working environment. Having His Royal Highness here is recognition of not just what’s being achieved on KOM but its contribution to Omani society at large.”

Wednesday, October 14, 2009

This is a copy of the speech delivered by Mohammed Al Maskari, Director General, Knowledge Oasis Muscat on the ocassion of the TKM - Ernst & Young Big Business Idea Competition Gala Dinner, held at the Muscat Grand Hyatt Hotel on the evening of Tuesday 13 October 2009.

Bismillah-ir-Rahman-ir-Rahim

Your Excellencies,Distinguished Guests,Ladies and Gentlemen

It gives me the greatest pleasure to welcome you to the final of the 2009 TKM – Ernst & Young Big Business Idea Competition.

May I say first of all what a privilege it is to be here this evening and to speak before such a large audience of people who are changing Oman’s business community both by what you do individually and collectively.

It is now four years since Knowledge Oasis Muscat, in partnership with Ernst & Young, launched the Big Business Idea Competition. And I firmly believe it is initiatives like this that are helping introduce and spread awareness of the enterprise culture amongst the nation’s youth.

Indeed, it is clear from the quantity and quality of competition entries we receive each year that the spirit of innovation and entrepreneurship is flourshing in Oman.

However, the challenges we face today are by no means small. Climate change, population growth and tougher global competition require adjustments on many fronts. Moreover, the world is experiencing the worst economic slump for decades. But despite this, innovation and entrepreneurship continue to thrive in Oman and drive the nation’s economy forward.

We need people who can identify a business opportunity, find and motivate the right people, and organise the production process. And these are exactly the people you will see tonight. Innovation and entrepreneurship in action.

I cannot stress strongly enough how determined an entrepreneur has to be as the road to success is neither short nor easy, as the following global statistics reveal:

Only 1 in 6 million hi-tech business ideas become an IPO;

Venture capitalists fund fewer than 1% of the business plans they receive;

Founding CEOs of hi-tech firms typically own less than 4% after an IPO;

60% of hi-tech companies funded by VCs eventually go bankrupt; and

It takes 3 to 5 years after their IPO for most hi-tech companies to finally succeed.

Clearly, it is not easy to be a successful entrepreneur. Many will fail at some point, and you must learn to overcome heavy doses of frustration, burnout and disappointment along the way. Chances are, the problems you encounter will also be faced by others and the more people impacted, the greater the opportunity. This is how new entrepreneurial businesses are formed - by searching for problems that currently lack solutions.

All of tonight’s finalists are in their twenties – and young people have an important role in taking Oman’s enterprise culture forward. Bear in mind that Google was founded by students; Facebook was started by a student; and even Microsoft was created by Bill Gates as a student.

Today’s new economic realities and changes are profound. No one can claim to know what the future might hold. But one thing is sure. The ones who will win from the new realities will be those who see them as opportunities and not threats.

And if I could give the start-ups presenting this evening some advice it would be this:

Learn how to network;

Don’t chase money, chase opportunities; and

Don’t be afraid of failure – it’s probably your greatest teacher.

Let me end by expressing my gratitude to Ministers Maqbool bin Ali Sultan and Sheikh Abdullah Al Bakri as well as to Mr. Philip Stanton and his team at Ernst & Young for their continued support and guidance. Indeed, without this important input, we would not be here this evening.

Sunday, October 11, 2009

The first Origin Oman Meet-the-Buyer ‘speed meeting' event for local suppliers and buyers will take place Monday 19 October at The Wave Muscat.

The event, organized by Origin Oman - the Government's think and buy local campaign - and sponsored by The Wave Muscat, will bring together over 50 organizations from the public and private sector to focus on building potentially lucrative relationships and generating new business leads. The ‘speed-meeting' format allows firms to make the most of their time at the event by meeting a wide range of prospective buyers, sellers, partners and collaborators.

Speaking about the event and the opportunities on offer to local companies, Hamida Al Balushi, Origin Oman Co-ordinator, commented: “The business networking event, using scheduled appointments with key government buyers will give local companies, from a variety of business sectors, their first opportunity to meet one-on-one with public sector purchasing directors with the potential to win meaningful business. We’re confident that many of those in attendance will develop strong business opportunities and open doors to new trading opportunities.”

This latest initiative is part of Origin Oman’s campaign to help support local businesses through the global recession, and is being held at The Wave Muscat on 19 October from 9:00am to 3:00pm. Early signs indicate that this is going to be a vibrant event, where over 16 key ministry buyers will have the opportunity to have one-to-one appointments with 35 local suppliers.

According to Al Balushi: “Local businesses have a vital role to play in our economy and Origin Oman is committed to delivering the kinds of supports and assistance which will help those enterprises thrive and endure. Meet-the-Buyer assists in this sphere and is an excellent opportunity for all concerned.”

Shatha Abass of local luxury soap and candle manufacturer, The Nejd and Meet-the-Buyer participant said: "The Origin Oman initiatives I’ve attended have exceeded my expectations ten-fold. We’re very excited about the 19 October event - being able to have face-to-face speed meets with nearly 20 government buyers is a fabulous opportunity and one that we’ll be grabbing with both hands.”

Ibtisam Al Faruji, Marketing Director for the Origin Oman campaign said: “The Meet-the- Buyer concept is proving to be very popular with both government departments and local businesses. It’ll provide excellent networking opportunities as well as enabling businesses to discover potential new markets and clients. I’m confident that the success of the event will be a result of its singular focus on bringing together like-minded companies and private sector organizations from across Oman, to foster meaningful business relationships. I fully expect us to run this type of event again in 2010.”

Saturday, October 10, 2009

An SMS service, website templates and accounting software solutions make up the new ventures shortlisted for this year's TKM – Ernst & Young Big Business Idea Competition Final.

The TKM – Ernst & Young Big Business Idea Competition, the largest such competition in the region, has selected three potentially high-growth businesses, drawn from entries from around the sultanate, to compete on Tuesday 13 October at the Grand Hyatt Hotel for the prize of RO5,000 plus 12 month’s rent free office accommodation in The Knowledge Mine (TKM) business incubator based at Knowledge Oasis Muscat (KOM). According to Ibtisam Al Faruji, KOM’s Marketing Director: “The three finalists are in the early stages of setting up businesses based on innovative science, technology or design.” The finalists are:

Finalist Hafidh Al Jufaili said: “I’m happy and excited about Tuesday evening’s final because it’s a dream come true. It's been fascinating to work with everyone involved in the competition. In fact, we hope to come out of the process with a budding business, so we’re feeling very positive toward the whole experience at the moment”

In the earlier rounds, entrants presented their business plans to an audience of experienced investors and consultants from leading local firms. They considered each plan based on three criteria: whether the plan identified a market opportunity that could realistically be met; whether the team offered a competitive advantage, should the plan become a business and simply, whether local investors would be prepared to invest in that company.

“Everyone involved in the competition congratulates and commends all entrants and finalists for their hard work throughout the competition process,” said Mohammed Al Maskari, KOM’s Director General (pictured).

The competition already has an impressive track record for creating new ventures. Last year’s winner, Mazoon Environmental & Technical Services, which develops environmental solutions for oil spills has according to Al Maskari: “had a fantastic 12 months.” Indeed, the company’s CEO, Rayan Al Kalbani will be the master of ceremonies at Tuesday night’s gala dinner.

The environmental entrepreneur said: “The competition gave us the training to prepare a top quality business plan which has been invaluable in our search for business and the prize meant we were in a stronger equity position than would otherwise have been the case. I’m very excited about Tuesday night, it’s going to be a marvelous event.”

Tuesday, October 06, 2009

A panel of local environmental experts concluded Monday night at a Knowledge Oasis Muscat (KOM) Digital Nation seminar that drastic changes in energy-consumption are necessary to avert a global crisis.

Energy use in business and in the home was put under the microscope by panelists from Total Alignment; Five Oceans Environmental Services; Sultan Qaboos University; Oman Botanic Garden; and Mazoon Environmental Services.

According to the panelists, climate change and the need to manage diminishing fossil fuel reserves are today two of the biggest challenges facing the planet. “In order to secure the future for ourselves and generations to follow, we must act to reduce energy consumption and substantially cut greenhouse gases, such as carbon dioxide. It’s in this regard that renewable energy and green technology are assuming greater importance. I think that came out loud and clear during tonight’s discussions,” comments Total Alignment’s Raza Ashraf and moderator of Monday night’s Digital Nation seminar.

There is now a scientific consensus that climate change is happening and that it is being caused by human activity. Burning fossil fuels, such as coal, oil and gas, along with deforestation and land-use changes, are increasing the concentrations of greenhouse gases in our atmosphere. These gases, notably carbon dioxide (CO2), are absorbing heat from the sun, causing average temperatures to rise.

“Investment in green technology is essential if our economy is to be developed for the future,” says KOM’s Director General, Mohammed Al Maskari. Adding: “I think Oman is well placed to take forward the application of green technology and critically to continue to develop a manufacturing base to support renewable energy. We have the potential and a role to play in terms of the development of wind turbines, wave and tidal energy and photovoltaics. Indeed, KOM is looking to attract companies working in these important areas.”

“I think local busineeses have a big responsibility,” says Dr. Abdullah Al Zakwani of the newly-launched Industrial Research Centre. “We speak to a lot of executives, and find that most are concerned about the impact their business is having on the environment. Many of them are interested in the economic benefits of being more energy-efficient. Over the long-term, green technology costs will become less expensive. In fact, in some cases, they’re already cheaper. Resistance to greening your business in general is temporary and futile.”

Mohammed Al Hinai (pictured) of the KOM-based business incubator program, the Knowledge Mine, said: “The most obvious benefits of renewable energy are that it is less polluting than conventional energy and won’t run out. Renewable energy can also be produced more locally. This means that it can help local and national economies by using local resources and creating jobs.”

We've mapped out below some of the questions the panel will be discussing.

If you'd like to attend this free-of-charge event, then e-mail your name and contact co-ordinates to: ibtisam@kom.om

What is renewable energy?Renewable energy has been defined as “Energy flows that occur naturally and repeatedly in the environment and can be harnessed for human benefit.” Put simply, it is those forms of energy production that do not deplete the earth’s resources nor leave long-term waste products.

How much renewable energy do we use?Globally the world uses renewable sources for about 10% of its energy. The EU average is about 7%.

What is the future potential for renewables?Good question. When you think about it, we’ll have to have wholly sustainable energy supplies in the future, either because we’ll have used up the fossil and nuclear resources, or because we’ll recognize we can’t use them without destroying the planet. That means achieving 100% renewable energy (just like it was 200 years ago).

1.How would you persuade Oman-based people that climate change is a problem and win support for policies to tackle it?

2.You clearly accept that climate change is a major and potentially catastrophic threat. What action should we be taking to reduce this threat?

3.What are your views on the perceived ‘red tape’ surrounding the construction and implementation of renewable projects?

4.Can Oman really be powered entirely from renewable energy in the future?

5.It’s widely accepted that a challenge as great as climate change will need a combination of changes in regulation, business responsibility and consumer behaviour. What do you consider to be the most important measures / decisions we should be taking?

6.Which country’s approach do you most admire in relation to climate change?

Footnote: There’s a lot of good practice to choose from. The Netherlands, Finland, Germany, Japan, California: all provide examples of pioneering policy, whether it be in energy efficiency, working with business or in facilitating the development of renewable energy. However, if I had to pick one country, Sweden’s commitment to being fossil-fuel free by 2015 is genuinely inspiring.

7.What renewable technologies should Oman be focusing on and why?

8.Businesses across the world are nervous about making the huge investment necessary to shift to a low carbon society. What would you do to provide the right conditions for long-term investment?

9.What advice would you give to Omani companies looking to enter into the renewables market?

10.What advice would you give to a company that wanted to go carbon neutral?

Footnote: There are generally three steps involved. The first is energy efficiency, and that really should be the first on anybody's list. Second thing is to deploy renewables as widely as you can. Third, once you’ve done everything you can around energy efficiency and renewables to reduce your emissions, for example, investing in offset projects that eliminate methane emissions from landfills or agricultural waste.

11.Are offsets the last resort?

Footnote: Probably - many would describe offsets as something that if that's all you do, then it’s tantamount to green-washing.

12.Would you like to see companies having to declare their total energy and carbon footprint? If so, how would we go about this? What good would it do?

13.More and more technology companies and leaders are getting involved in the energy sector. We see Silicon Valley venture capitalist Vinod Khosla promoting ethanol and IBM investing heavily in green technology, for instance. How would you explain this crossover between the digital revolution and the clean-energy revolution?

Footnote: This is motivated by two issues. One is that people see a huge problem that needs a solution: growing emissions are contributing to climate change, which could have a devastating impact on many parts of the world. Two, that problem presents an enormous opportunity to innovate and develop solutions that then can make a lot of money. The amount of money in the energy sector is enormous, so even if you can only solve a small part of the problem, you can still make a lot of money.

Sunday, September 27, 2009

As the worst global downturn since the 1940s forces companies around the world to cut staff, more and more people are thinking about starting their own business.

Mohammed Al Maskari (pictured), Director General, Knowledge Oasis Muscat (KOM) and organizer of the annual TKM – Ernst & Young Big Business Idea Competition says: “Striking out on your own in such times might seem risky but if you’re sitting on a great business idea then perhaps you should give it a go. In a downturn, competition dwindles and office space, stock and advertising become cheaper. In fact, downturns often encourage creativity. For instance, Apple, Microsoft and Facebook were all recession start-ups.”

Launched four years ago, the goal of the annual business plan competition is to encourages ground breaking innovation and problem solving – challenging Omani entrepreneurs to make a real difference through developing new markets and making a sustainable profit.

Working on developing accounting software for the finance sector; creating SMS search engines; and developing web page templates, this year’s selected finalists, will deliver five minute elevator pitches to an audience of 150 invited guests at the Grand Hyatt Hotel on October 13. “The gala dinner is always very exciting and highly entertaining,” smiles KOM’s Director General.

The winners of this year’s competition will take about six months to get their business up and running, by which time the world is expected to have climbed out of recession and consumers should have a new-found confidence. “It’s a great time to strike out with a new business,” suggests Mohammed Al Hinai, TKM Co-ordinator.

Surprisingly, a recession can provide opportunities for business start-ups. “When the recovery begins,” suggests Al Maskari, “people and companies start to spend and look for suppliers. Those new businesses that have made their names known through good marketing during the downturn will certainly be noticed."

Rayan Al Kalbani of Mazoon Environmental & Technical Services and former winner of the Big Business Idea Competition says: “It’s important to keep things simple and not to get carried away with your plans before you know they’re going to work. During the start-up phase, it can be easy to make over-optimistic forecasts, and there can be serious consequences for your business if your projections aren’t realistic.”

The young entrepreneur goes on to say: “Starting a business in an incubator like TKM is a marvelous opportunity. Since winning the competition and setting-up, the incubator staff have been amazing. They’ve arranged a series of mentor sessions for me, they’ve been brilliant.”

As far as advising local entrepreneurs, Al Maskari believes: “It’s all about getting thoughts onto paper and looking at the viability of the business idea. This is where business plan competitions like ours play such an important role.”

Saturday, September 12, 2009

The Origin Oman campaign run by the Public Establishment for Industrial Estates is working with The Wave Muscat on a Meet the Buyer event to bring local buyers and suppliers together to optimize both present and future local business opportunities.

“The Origin Oman Team is keen to support local and small businesses and where possible create tender and business opportunities, which supports the economy,” says Ibtisam Al Faruji, Origin Oman’s Marketing Director. Indeed, Origin Oman organized events have proved to be very popular with local business with survey results illustrating that 94% rate the 'buy local' events as very good or excellent and, more importantly, 63% said they had a good chance of resulting business from the events.

This latest initiative, which is being organized to help local businesses through the global recession, is being held at The Wave Muscat on 19 October from 9am to 3pm.

According to Al Faruji, the “supplier speed dating” theme - involving approximately 15 major buyers and over 25 suppliers – will offer buyers, in both the private and public sector, the chance to get in touch with local suppliers. The buyers will benefit by meeting suppliers on a one-to-one basis to increase their knowledge of what’s available locally, sourcing new suppliers for current and future projects, and being able to benchmark against existing ones. Suppliers will also benefit, by introducing their company and unique selling points to buyers face-to-face.

Al Faruji continues: “The event concept is proving very popular. Local suppliers and buyers recognize that it provides them with an excellent networking opportunity as well as enabling them to discover potential new markets, clients and suppliers. I would encourage local business and government organizations to register now, so that they can take advantage of this exciting free event. Indeed, the development of local businesses is vital to Oman’s economic future.”

“Meet the Buyer matches buyers and sellers and provides them with the ideal environment in which to do meaningful business. It’s all about saving people a valuable resource, their time,” comments Zuhair Al Zadjali (pictured), Origin Oman Co-ordinator and Meet the Buyer organizer.

“We invite the buyer and the supplier and schedule individual appointments that bring them together for 20 minute meetings. We also ensure that ‘both sides of the table’ are carefully matched by providing a detailed profile on each delegate. This maximizes the potential of each meeting,” adds Al Zadjali.

“We selected The Wave Muscat as the venue for Meet the Buyer as it offers the ideal combination of good access from across the capital, and it’s an exciting development that has excellent facilities,” smiles Al Faruji.

Sunday, September 06, 2009

Oman’s manufacturing industry is easy to overlook. “Perhaps we’re better known for our beaches and world-class resorts than we are for our industrial estates,” says Ibtisam Al Faruji, Marketing Director at the Public Establishment for Industrial Estates (PEIE) and organizer of Oman’s annual Smart Manufacturing Conference.

Yet manufacturing brings two important things that most other sectors do not: high-paying jobs and major inward investment. “Manufacturing is the protein that feeds the Omani economy,” smiles Al Faruji.

However, the manufacturing sector right across the world has suffered since the global recession began in December 2007. The US has lost about 11% of its manufacturing jobs, while the Japanese have lost 16% of theirs. Even developing nations lost factory jobs: Brazil has suffered a 20% decline and China has experienced a 15% drop. But according to PEIE’s Marketing Director, Omani manufacturing jobs may be starting to grow again. “We’ve over 600 manufacturers based on PEIE estates and this number is expanding each year. In fact, we’ve seen substantial growth in Sohar, Rusayl and Al Buraimi. And our tenants are working in diverse areas - operating in food production, construction, pharmaceuticals, automotive spare parts, glass, textiles, through to aluminium. Indeed, a large proportion of our tenants are export-driven making them important base industries. It’s this type of industry that attract outside money. Moreover, it’s estimated that every manufacturing job brings in about 2.5 other jobs, such as retail, insurance, IT, real estate and other services.”

But what does a post-recession manufacturing sector look like? What are the growth areas and opportunities? Nasser Al Rahbi, PEIE’s Media Manager suggests future industries could include solar and renewable-energy manufacturing. He believes that Oman should have an edge because of its abundant sunshine, proximity to the growing Gulf and Indian markets and the high number of engineers graduating from Oman’s universities.

“The key”, Al Rahbi argues, “is to establish synergy, or enough companies making and researching renewables that encourage more companies to join them – creating a critical mass is really important.” He continues: “It's a question about who gets in early, about who builds a concentration. And the big difference in solar and renewables is that not every country can produce a demand like we can. Given the Gulf region’s population growth, the demand for energy and environmental concerns, we’ve a marvelous manufacturing opportunity to exploit renewables and green technology and create jobs for the future.”