A false hubris, blind nationalism and brainwashing to believe in rugged individualism may contribute. Also, maybe, just not knowing anything else, so ignorance? Sounds cruel, but it's true. If you've never been exposed to love and beauty what do you know of it?

Aha!! You just got me thinking. I think you're on to something here..... Rather than going at the 1% only in attack mode, maybe we need a good cop bad cop thing here.... Wherein we continue to push on the facts and rail nonviolently against the wrongs -- but at the same time, others could discover ways for the 1% to discover true beauty, true peace, true love...... Sort of in the same way that Malcolm X chased so many whites into the arms of Martin L King, Jr. and the civil rights movement. Well, it's different because in my case I'm against violence for any reason anywhere, but you get the general idea. Maybe it takes both.