Sunday, February 19, 2017

YouTube has revealed its plan to discontinue the regular and mandatory 30-seconds adverts on videos in the platform. If you are a regular user of YouTube, you would notice that before you start watching most videos, a short ads display first before the actual video you wanted to watch.
Although, the ads can be skipped after 30 seconds, but stats shows that many YouTube users are not happy with it. And considering that Facebook is also planning to launch their own standalone video streaming app, I believe YouTube has sensed the fierce competition ahead and prompted to act fast in order not to loose some viewers to Facebook.

YouTube is worlds most popular video streaming social platform with millions of videos uploaded frequently. Read statement below...

As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers

Proper viewer targeting and moderation seem to be the key here. Google's intentions are to focus more on the six-second unskippable format for the future, as well as its TrueView ad system. The latter allows for excellent flexibility on both the advertiser's and user's end. It makes things like opt-in in-stream and suggested ads possible. Both of which can be highly targeted and even made to work as part of the creator's content itself.