For example, words like “new,” “announcing,” “suddenly,” instantly,” “now,” and “introducing,” all convey the same thing.

Basically, they’re saying that things have changed.

You might have seen how things used to be. You might be familiar with the previous status quo.

But now there’s a better, faster, less-expensive option out there that you need to see to believe.

They can all walk that fine line of appearing like click bait.

However, the best part is that they won’t land your emails in the spam folder.

Conclusion

You have to stand out today for anyone to care. That’s especially true with more emails flying into inboxes than ever before.

Typically, “standing out” means going against the grain. You have to do the opposite of the normal, bland headlines you see every day in your inbox.

You might have really great content and graphics in the body of your email.

But it will never see the light of day if the reader doesn’t make it past your predictable headline.

Before you send out an email, reread the headline and ask yourself if you would open it.

You can start by sending emails more frequently so that people expect to see you in their inboxes.

Next, you can use short, casual language to appear as if you’re someone’s friend. These will fit right in as people are opening emails on their mobile device.

Then up the ante with unexpected questions or eye-catching numbers.

Don’t be too “markety” or forget to add a call-to-action, so people know exactly why you’re emailing them.

And, last but not least, avoid the notorious words that flag spam filters.

Instead, you can use power words to get people to act immediately.

Hint that things have changed and that the only way your subscribers can see how much better life will be is to read your email.

What’s the best trick you use to increase the number of people opening your emails?

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About Neil Patel

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.