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Christmas cracker marketing with Mighty Giant

I have spent several days working with one of The Sharp Project‘s tenants Mighty Giant, who specialise in design & motion. They came up with a very creative and original way of marketing themselves this Christmas; by creating 120 home-made crackers and sending three in a box to 40 of their clients who they’d like to work with again.

I was drafted in to help with the production of these crackers, which I think were very well thought through; each cracker is one piece of card cut and scored as a net featuring their logo in the central panel. They are of a much higher standard in design and contents than your average christmas cracker; featuring gourmet tea, personalised pixel rulers and festive thorntons chocolate! They will definitely catch the attention of potential clients due to their originality and creativity and the fact that they are entirely home-made. I think to stand out from the crowd these are very important factors to consider when marketing your company, which was a useful lesson to learn.

Please see this link for Mighty Giant’s showreel to give you an idea of the work they do!