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Traveling (Usually West)Sat, 14 Sep 2019 11:13:26 +0000en-UShourly1https://wordpress.org/?v=4.6.15Steve Lesnard Offers Insights on Influencer Marketinghttp://canwest.net/steve-lesnard-offers-insights-on-influencer-marketing/
Mon, 09 Sep 2019 19:34:49 +0000http://canwest.net/?p=934Read Article →]]>One of the most powerful forms of selling is “influencer marketing.” That’s when a company enlists the media power of a popular celebrity to endorse its brand.

But world-renowned branding expert Steve Lesnard said this form of promotion has some pitfalls users must be aware of. One is not making an excellent match between product and celebrity based on a genuine and authentic connection.

Steve Lesnard, now CMO at North Face said one must make sure a celebrity spokesperson is not plugging your brand one day and then promoting a competitor’s brand on another day. That can be counterproductive, to say the least, Steve Lesnard said.

Lesnard also warns that expecting your celebrity influencer to “do it all” is a mistake. Rather, he said your pitch person should be the key to sparking a grassroots marketing campaign. You want them to help leverage the power of social media. The key is to engender groups of “super users” among the customer base who can provide deep exposure for a brand over a long period.

]]>Mr. Devos Has Helped the Grand Rapids Airporthttp://canwest.net/mr-devos-has-helped-the-grand-rapids-airport/
Mon, 09 Sep 2019 12:16:31 +0000http://canwest.net/?p=926Read Article →]]>Dick DeVos is a self-identified fan of airplanes. However, he did not have extensive experience of working with any commercial airlines before being asked to put in motion a restructuring plan for the Grand Rapids airport. In this capacity, Mr. DeVos has also worked on arranging an agreement to deliver flights from Southwest airlines.

And Mrs. DeVos, as the newest chief of America’s Education Department, is quite famous. Mrs. DeVos has worked together with her husband Mr. DeVos to make a conscious attempt to find the most appropriate solutions to enhance American academic techniques. The DeVos family also boasts the 88th highest level of wealth in the United States, amounting to $5.4 billion.

Forbes magazine published this fact in their periodical. The DeVos couple is producing an overwhelming amount of interest and controversy for their substantive offerings to a variety of national political groups. Mr. DeVos has also had to deal with an issue that has arisen in the Grand Rapids area.

This matter is the direct result of a situation where travel preparations suffered from a problematic situation. The problem was that flights from this airport terminal were overcharged at a disproportionately higher cost than airfares from adjacent airport terminals. Fortunately, Mr. DeVos was able to help the Grand Rapids airport to resolve this issue.

Additionally, you also must understand that Mr. DeVos has also been working to collect funds. Mr. DeVos then used these funds for a wide range of new civil structures that he helped to erect in several different neighborhoods across the Grand Rapids metropolitan area. In the year 2010, Betsy DeVos collaborated with Dick DeVos, and they also founded the American Federation for Children.

She managed this organization up to 2016, and she used it to encourage the growth of charter school programs. However, Mrs. DeVos is also not without her detractors. Her liberal foes have been aggressively quizzing her whenever they get the chance.

The most famous altercation between her and her rivals occurred during her official interview before the Senate. The rationale for Dick and Betsy DeVos’ backing for the charter school initiative is that they are committed to providing educational choices for parents. Mr. DeVos was also involved in many successful efforts to strengthen the local community’s infrastructure in Michigan’s metropolitan areas.

Remember, he is married to Betsy DeVos. Betsy happens to be the newest head of America’s Department of Education. Hence, Mr. DeVos has worked together with her.

They have supported many organizations that aim to improve education across the nation. President Trump has formally lauded Betsy DeVos for her work with educational groups. Mr. DeVos has attempted to become involved in politics like his spouse.

He was unsuccessful in his quest to win the governorship of Michigan in the year 2006.

]]>Ashley Lightspeed Driven to Help Businesses Growhttp://canwest.net/ashley-lightspeed-driven-to-help-businesses-grow/
Sun, 08 Sep 2019 13:27:24 +0000http://canwest.net/?p=939Read Article →]]>Ashley Lightspeed grew up watching her father as an architect and wanted to be an architect herself. However, as she grew older she realized that as much as her dad liked building buildings, she liked building businesses. Ashely was quick on her feet and able to bridge connections between the most intimidating people. She was kind and assertive so her personality could connect with almost anyone.

This ability to connect fostered Ashley Lightspeed’s growth in the business world. She was able to find mentors that shaped her knowledge around investments and business growth. She was able to take her dreams of becoming an architect and channel it into her drive to build businesses.

Lightspeed Venture Partners was looking for a change and decided to take a chance on Ashley because she seemed like exactly the kind of employee they needed. Lightspeed Venture Partners only had two women working for the company before they hired Ashley Lightspeed as well as a few other female employees. The firm was looking for brilliant young women and chose Ashley because of her ability to connect with people and her eye for business development. See full article at bostonglobe.com

One of Ashley’s core specialities as a consultant is understanding business development and what factors can affect a company’s ability to grow. She has had numerous experiences working within the start-up world and was able to see firsthand what helped companies grow and what did not. She understands that the best way to nurture a company is to give it individual attention.

]]>OSI Group deal with Impossible Foodshttp://canwest.net/osi-group-deal-with-impossible-foods/
Sun, 08 Sep 2019 11:00:45 +0000http://canwest.net/?p=946Read Article →]]>Important Foods, a bugger maker company, has struck a partnership deal with OSI Group industries.The OSI Group specializes in supplying meat products. The deal will be accelerated by the Impossible Food urge to introduce the Impossible Burger in the market.

What were the objectives of the partnership?

The primary objective of the deal is to increase the Impossible Burger manufacturing capacity. The increased production will help reduce the strong meatless craze demand among the consumers. Also, the partnership will help the cooperation to improve the nutrition of their products for practical benefits to the users. The partnership agreement will increase Burger manufacturing capacity between the two firms.

The decision was reached upon conduction of exhaustive and detailed research on the long term and short term impacts of the partnership in scaling the manufacturing. OSI Group industry diligence, responsiveness, and quality commitment impacted significantly on the success of the organization. Before even the signing of the agreement, OSI industries have already installed the equipment and technology needed to manufacture the impossible Burger. More information about OSI Group at gazetteday.com

Through the partnership, the impossible Foods will be able to triple it’s Burger weekly overall productions. The production and protein products value addition have improved in over 60 plants owned by Impossible Foods.The OSI industry expertise will bring Lot’s of ambitious growth in the Impossible Foods start-ups and the general food industry

According to the executive OSI Group vice president Kevin Scott, the Impossible Foods deal will help the company to fulfill sustainable and quality food production commitment. The agreement will also be beneficial in designing and makings operational decisions during the productions.

The market research that was conducted by Impossible Foods will help in integrating the best business partners. Through a combination of the expertise and skills of the partners, the firm will be able to produce delicious burgers that meet customers satisfaction.

Verdict

One of the significant solutions this partnership will bring in the food industry is that it will help meet plant-based meet demand by the consumers. For instance, the Impossible Foods supply its product to over 400 distributors who then sell them to other sellers and buyers. With the partnership, the company can be able to meet the demand with ease.

]]>Getting to Know Professional Investor Michael Nierenberghttp://canwest.net/getting-to-know-professional-investor-michael-nierenberg/
Sun, 08 Sep 2019 09:57:03 +0000http://canwest.net/?p=928Read Article →]]>With lots of individuals as well as businesses wanting to get into investing, it is a good idea to consider the benefits of hiring a professional you can trust. One such expert is known as Michael Nierenberg because of the type of experience he has in the field. You can feel completely confident in the work he’s done in the past and will find that he helps in different ways than you might be used to using. The great thing about Michael Nierenberg is that he’s currently working with Bear Stearns and is able to utilize this as an option for himself.

You can check out the Michael Nierenberg social media pages online to get a feel for the type of work that he does. This is important for anyone who wants to make the most out of this process and who is able to utilize the services being provided to them. You can finally find the help that you need thanks to Michael Nierenberg and the experience that he has in the past.

You will love getting a chance to make use of this option for yourself and see just why this is a great expert to hire for yourself.

]]>Toyo Setal – A Unique Company Operating Under Various Industrieshttp://canwest.net/toyo-setal-a-unique-company-operating-under-various-industries/
Fri, 06 Sep 2019 09:07:48 +0000http://canwest.net/?p=923Read Article →]]>Toyo Setal is a company based in Brazil, operating mostly in the construction, engineering, and procurement industry. It is a subsidiary of the TS Participacoes e Investimentos S.A. (TSPI). The company was established in 2012, and through the years, they were able to engage in numerous projects. In 2013, The company launched the UGH Project, establishing the Petrochemical Complex of Rio de Janeiro – COMPERJ, and the UFN-5, which is an ammonia plant. In 2014, the company assisted in the construction of the Belo Monte Main Power House. Read this article at escavador.com

What are the industries where Toyo Setal is actively involved?

The company actively participates in several industries, like chemistry, energy, fertilizers, infrastructures, mining, oil and gas, petrochemistry, and steelworks. These industries pose a threat to the employees, and the company is doing their best to upgrade the level of safety in the field. The solutions proposed by Toyo Setal are based on the budge of their client, and they will always provide them with satisfying and high-quality results. The company is also strict when it comes to their projected deadlines, and they are doing their best to finish the projects on time. Businesses that signed a partnership with the company are saying that they noticed how their employees start to become responsible and productive after the changes were made. It also resulted in higher profits and increased workplace safety.

What are the secrets to the company’s success?

Toyo Setal provides unique services to their clients, and one of the reasons why their projects are always succeeding is because they are hiring professionals who have a lot of experiences in the corporate world. The employees working for the company always follow their guidelines, and they have a clear set of goals.Another advantage of working with Toyo Setal is the chance to develop certain skills and values that will help someone achieve a better career. The company is also engaging with international businesses, making it possible for someone to develop a career in the international market.

Awards and recognitions

At the AVEVA World Summit in 2014, the company received an award. The “Innovations in the Integration of Engineering Projects” is the name of the award given to the company for their contribution in the field of engineering.

]]>Riot Games under Scrutinyhttp://canwest.net/riot-games-under-scrutiny/
Thu, 05 Sep 2019 23:18:58 +0000http://canwest.net/?p=930Read Article →]]>Riot Games is the well-known developer of massively popular massive multiplayer online role-playing game (commonly known as a MMORPG) League of Legends. League of Legends is enjoyed competitively and casually by many players across the globe. What many people do not know, however, is that Riot Games is owned by Chinese tech giant, Tencent. Tencent has stakes in many other American gaming companies, including Epic Games, the developer of Fortnite.

While Tencent has been involved and relatively hands-off with Riot Games since 2011, the company has, as of recently, been facing pressure from the Chinese government to take measures to curtail the hours teenagers spend playing video games, as they are concerned that many youths are currently facing video game addiction.

Not wanting to lose the massive Chinese market, Riot GamesCulture fielded the request last October and is currently facing heavy criticism for that decision. The new updates allow the government to track how many hours players spending on League of Legends per day and expel minors who are exceeding the two hour limit.

Despite the fact that it’s Chinese policy driving the creation of such updates, many data privacy advocates are postulating that the American creation of such technology cannot bode well in the future. One reason is because it raises the question of whether or not we should be willing to participate in something that so many see as unconstitutional and unethical. Another reason is that many believe that such technology could have unforeseen and potentially devastating uses with regards to surveillance and the violation of privacy.

]]>How You Can Follow Richard Liu’s Example to Successhttp://canwest.net/how-you-can-follow-richard-lius-example-to-success/
Mon, 02 Sep 2019 10:42:24 +0000http://canwest.net/?p=944Read Article →]]>Richard Liu has been referred to as a mega entrepreneur. Although he is mostly known for his work with building JD.com, he is also equally known for his work with medicine. Wearing many hats, he has also worked as an Associate Professor of Psychiatry and Human Behavior at Brown University.

Having a hand in numerous careers, he is also the Principal of Enterprise Technology and Services. Because he joined FTV Capital, he has even more access to the best places to take money for business. His focus here is with were to place monies for technology as well as IT challenges and many other avenues of communications. His experience is vast, giving him the opportunity to know which opportunities in technology are top notch, and which ones aren’t worth investing in right now.

Because Richard Liu’s parent’s were successful and put a lot of emphasis on education, it’s no surprise that he too was on a venture to achieve success. Although he did pursue dentistry through Harvard, he is now a lecturer in restorative dentistry on a part-time basis.

The fact that he has on record multiple interdisciplinary successes is huge. He overshoots the trajectory that most individuals have in their careers. His skills are numerous and he is focused on perfecting whatever skill he works on next. Perfecting one before moving onto another is the consistent earmark for Richard Liu. This is when many entrepreneurs can look to him for wisdom and a prominent example of how to focus on their career and what it takes to succeed.

Most professionals enter into a field with the intention to only focus on one area. However, Richard Liu has a different story. His goal was to tap into all of his unique skills and master them one by one to see how well he could do. Attempting to master new skills is a habit now for Richard Liu, and it could be why he has had massive success with JD.com.

Ashley started her career path when she was hired by Bain & Company, where she worked as a consultant. Her dedication and commitment to offering exceptional services are out of this world. Ashley Lightspeed’s hard work and direct contribution were rewarded two years later when she was appointed as the Senior Associate Consultant.

Ashley Lightspeed worked as the senior consultant officer at Bain & Company for one year. Later, she joined Thumbtack Company as the category Manager. Here, she worked as a team manager, where she governed mega-events such as weddings. Under her management, the company raised tens of millions as revenue. Thumbtack Company gave Ashley first-hand experience in the venture capital industry.

Her passion for entrepreneurship led her to enroll at Stanford’s School of Business to further her studies. Ashely Lightspeed commitment to building and rebuilding connection with other start-up companies is wanting. Ashley believes in equal gender representation in the workplace. Despite entrepreneurship being a man dominated field, she has gone against the odds by emerging as a successful consultant, financial advisor, and an entrepreneur.

Is Ashley the future of Lightspeed?

Today, Ashley is a partner at Lightspeed Ventures, a company that focuses on digital media, clean-tech, internet media sectors, and communications. She’s directly involved with the consumer investing staff considering she is resilient, innovative, and creative. In her career path, Ashley has been devoted to lead start-up companies to financial stability and growth.

According to Ashley Lightspeed, customer satisfaction comes first. She suggests entrepreneurs should come up with strategies to solve the arising challenges facing consumers in communications and digital media industries.

Gump’s is one of the most famous luxury brands in the world. This brand was created in 1861 by two brothers, Gustave and Solomon Gump, in San Francisco. They started a business that manufactured and sold mirrors and frames. After seeing how much money was being earned by some of those in the California Gold Rush, though, they changed gears and started selling works of art.

Among the history of Gump’s, its original location was destroyed in the infamous earthquake and resulting fires of 1906. They had to relocate to Union Square and reestablish their Asian supply chain of products. The owners of Gump’s sent buyers across Asia to bring back art, furnishings, silk, jewelry, and other luxury goods. It’s such a unique brand that notable people like President Franklin D. Roosevelt traveled to San Francisco just to buy something from them. See This Page for related information.

Gump’s became an iconic retailer, selling high-end products from around the world, especially exotic products from Asia that no other retailer sold. It was in this capacity that private equity investor John Chachas became interested in the company. As a young boy, he became fascinated with a Buddha statue located in their store. 50 years later, that statue was still there and he still loved it. Along with his wife, Diane, he started investing in Gump’s. A New Yorker, he made the base of this company New York, NY, and San Francisco, CA.

Their daughter, Anne Chachas, came into the fold. Together, they acquired a majority interest in Gump’s. Anne is now the executive vice president and leading the charge in expanding this brand. The Buddha statue, though, has been replaced by a replica. John Chachas worked out an arrangement where he would buy this piece of art and replace it with a likeness which cost him $25,000. Go To This Page for more information.

They have stated plans to open both digital and physical stores in time for the 2019 Christmas season. The new Gumps website, which retains the company’s former logo, also promises a re-opening in the fall of 2019. The web site also offers email signup and links to Instagram and Twitter pages. The location for the new Gumps brick-and-mortar store has not yet been released.