Posts tagged "dove"

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about…

The internet is bursting with parodies of Dove's Real Beauty ads, and if you ask me, there can never be too many. This one actually came out a year ago, but I just stumbled upon it, and it's too good not to share. The idea behind it is simple: what if the…

Dove has had a few moments of brilliance over the course of its decade-long Real Beauty campaigns -- I genuinely enjoyed the "sketches" ad last year, for example -- but the entire premise of a company that sells anti-cellulite cream trying to teach women to love themselves exactly as they are has alway…

Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. "Dear New Jersey," it read, "when people call you the 'Armpit Of America,' take it as a compliment. Sincerely, Dove." The delicate sensibilities of people…

Last year, the Dove Real Beauty campaign made waves with its "Real Beauty Sketches," when it hired a forensic artist to illustrate how women see themselves according to their own self-description. This year, Dove has turned to the selfie, adolescent girls and their mothers. In their eight-minute video called "Selfie," directed by…

Living in LA is weird sometimes. OK, all the time. One minute, I’m minding my own business, eating kale and looking at babes or whatever and the next, I’m being fat-shamed by a wardrobe assistant on the set of a Dove commercial that I somehow ended up getting cast in. I’d been curious about what exactly went o…

Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral clip, so many of us get distracted by all of our perceived flaws. We get caught up in criticizing our appearances and miss out on our own beauty. We are often more generous toward…

In the latest inspirational effort from Dove's Real Beauty campaign, a group of women described themselves to a forensic artist, who sketched a portrait based on their descriptions alone. Then the artist asked other people to describe those same women, and did a second sketch. The contrast between the two portraits was pretty staggering, and…

Look at this advertisement for Dove's new VisibleCare line. Notice anything "off" about it? I didn't at first -- until rants began appearing around the web claiming that Dove's model placement seemed suspect. At issue: the African-American model is placed on the "before" side of the ad to signify, say some, that dark…

What's the best way to sell running shoes to women? Nike goes with big butts. (Well, "big" by print advertising standards. You're not going to see Gabby Sidibe's ass in any of these Nike Women ads.) In 2005, the company hawked its lady products with a big juicy booty. Similar to…

Maybe it was because last night's episode of "Mad Men" was a little slow—my brain couldn't process that it was Christmas time—but I found myself actually paying attention to the commercials. Yes, commercials are always annoying, but last night's were particularly so. I couldn't help but be especially irked by the blatant sexism…

Dove is casting new models for its "Real Beauty" campaign. Cool! Who are they looking for? "Real women." Cool! What do these real women have to look like? "Flawless skin, no tattoos or scars." Oh. [Styleite.com] Remember Provincetown, Massachusetts, the town that voted to give all students in grades K-12 a…

Honestly, because just keeping you clean isn't enough. These days we need our body washes to multi-task: moisturize, tone and doedorize. Dove hears our cries and is answering it with a new line of body washes which make more promises than a politician during election year. The as yet titled sopas are made with a…

This week, Ellen DeGeneres was announced as the new face of CoverGirl. While I’m a big fan of the very out and very outspoken talk show host, I feel a little uneasy about where CoverGirl is really coming from with their latest cover girl choice. Without a doubt, DeGeneres is likable, quirky, relatable…

Wonderbra is trying to organize the world's biggest underwear shoot ever, and let me tell you, there is a lot of competition in this category. They're looking for 1,000 women in London to photograph in their new line of bras. We smell a bigger version of Dove's Campaign for Real Beauty. At least with so…

Dove finally issued a statement about the Dove Campaign for Real Beauty ads and whether they were airbrushed. They say that there wasn't any major retouching on the photos, only removal of dust and minor color correction. Pascal Dangin, the retoucher, confirms this: "The recent article published by The New Yorker incorrectly implies that I…

Simply Irresistible

As you slog your way through the myriad not-yet-April Fools' Day pranks that plague this nation, revel in this: no one has ever pranked someone better than Michael Jackson pranked Russell Crowe, and he did it for years. In an interview with The Guardian, Crowe revealed that despite having never met Jackson,…