DriveNow car sharing in Finland

OP Financial Group introduced DriveNow service on 24 May, already available in many European metropolises. DriveNow makes available 150 BMW and MINI in Helsinki and neighbouring areas at a minute-based fee.

OP operates in Helsinki as DriveNow’s franchising partner.

Nearest car found with an application, charging by the minute

DriveNow cars are available as of 24 May in a defined business area containing many parts of Helsinki; in Leppävaara and Otaniemi in Espoo; and at Helsinki-Vantaa Airport.

The DriveNow mobile application will tell users where the nearest available car is located. A car can also be reserved with an application, and the door can be opened either with the application or a customer card. The charge is 57 cents a minute. This includes parking, insurance and fuel costs. The cars are available around the clock, every day of the year, and can be left at any designated parking area downtown and elsewhere in the Helsinki Metropolitan Area. In Helsinki, for example, you can use any residential parking spaces, and in Espoo in parking areas designated for shared cars.

Registration costs 30 euros with no fixed costs: users only pay a minute-based fee. Registration takes place on the DriveNow website

DriveNow already operates in 11 European cities, such as Berlin, Brussels, Copenhagen, Milan and Stockholm. Any DriveNow customer card and application registered in Finland can later this year also be used in any other city where DriveNow operates.

All DriveNow cars are new BMW and MINI: small BMW 1 series cars and Minis, and more spacious models such as BMW X1 or BMW 3 station wagon. A fully electric BMW i3 is also available. The cars are white and easy to identify because of the logos of both DriveNow and OP’s mobility services.