EDITOR'S NOTE: This post was published prior to the 2016 Australian Open women's final.

Since the beginning of the Open era, 22 players have claimed the Australian Open women's singles title. These women have not just shown us their incredible skill, but also brought their A-game in fashion.

]]>Anna Mendozahttps://www.buzzfeed.com/annamendoza/swish-swoosh-smashFri, 29 Jan 2016 20:46:23 -0500Beautiful tennis indeed.annamendozanonadult<p>EDITOR'S NOTE: This post was published prior to the 2016 Australian Open women's final.</p>
<p>Since the beginning of the Open era, 22 players have claimed the Australian Open women's singles title. These women have not just shown us their incredible skill, but also brought their A-game in fashion.</p>nonadultThe namesake of Melbourne Park's third largest arena has won the singles title four times in the Open era alone, and a total of 11 times in the tournament's history. Playing in an era when tweeds, flannels and plaids were du jour, Margaret Smith Court honoured the traditions of the tennis fraternity by sticking with block colours. But that button-up cut was so on trend given women’s fashion in the '70s was becoming more relaxed and androgynous.
She is photographed above (from left to right) at a Wimbledon match (undated), at the Battle of the Sexes, California in 1973, and recently, at an event in Melbourne in 2015.nonadultVirginia Wade is the only British woman to successfully take home the singles title during the Open era (as of this writing). In the fashion stakes, Wade was a master of detail: a white ribbon bowed over an empire waist dress, an embroidered strip inspired by the arts and crafts movement. What style! She is photographed above (from left to right) at the Wimbledon semi-final in 1976 and on a clay court in 1970.nonadultAustralia's Evonne Goolagong Cawley won her first Australian Open singles in 1974 after contesting in the final for the three years prior. She went on to win it another three times after that. Evonne Goolagong Cawley was a trailblazer. She rose to the top of the tennis world and then in retirement dedicated her time and energy to helping the next generation of players. For her service she was named Australian on the Year and awarded an MBE. On the style front, she was almost unrivalled: scalloped hems, sailor neckline, halter-neck, sleeveless dresses, and classic white with a hint of colour. And let’s not forget that neck scarf. That’s style for you.
Cawley is photographed above at the Wimbledon in January 1976 (left) and June 1976 (right).nonadultThe third Aussie to win Melbourne's Grand Slam is Kerry Melville, taking the title from Evonne Goolagong Cawley in 1977. Like others playing at the top level of women’s tennis in the ‘70s, Melville embraced the fashion of the day opting for a sleeveless tennis dress with a pleated hem. But style is in the detail and Melville’s choice of ruffled undershorts was inspired.
She is photographed above (left to right) at Wimbledon in 1971 and during her introduction to the Tennis Hall of Fame at Melbourne Park in 2014.nonadultChris O'Neil is the most recent Australian to grab the Australian Open women's singles title. Though by recent, we mean 1978. She was also the first unseeded woman to win it, after defeating Betsy Nagelsen in two sets.
When you find a style that works, own it. And that’s what Chris O’Neil did with the wrap skirt. Elegant and functional, what more can you ask for?
She is photographed above (from left to right) at Roland Garros in 1979 and in Melbourne with the 2007 winner's trophy.nonadultAmerican Barbara Jordan won the Australian Open in 1979 after defeating compatriot Sharon Walsh in two sets. She is photographed above at a doubles match in Tokyo in 1984.nonadultHana Mandlíková from Czechoslovakia won the singles title in 1980, and again seven years later. By the ‘80s colour and pattern was creeping onto the court at the Australian Open. So too were the accessories, and if anyone deserves a standing O for style it is Mandlíková for her badass bandana look.
She is photographed above (left to right) at the 1985 US Open and the 1983 French Open.nonadultMartina Navratilova contested in the singles finals six times, the first under the flag of Czechoslovakia. She won the title three times. Navratilova dominated the game of tennis for decades and typically hit the court in outfits that suited her style of play: no nonsense. But then she started to wear shorts and the world stopped on its axis. Yes Martina, yes!
She is photographed above (left to right) at the US Open in 1981, at Wimbledon also in 1979 (estimated), and at an IPTL promotional match in India in 2015.nonadultAt the age of 16, Chris Evert made her Grand Slam debut. She may have looked cute with ribbons in her hair, but Evert went on to be world number one for five consecutive years from 1974-1978, and again from 1980-1981. Of her 18 singles grand slam titles, she won two in Australia.
She is photographed above (left to right) at the US Open in 1983 and at the same major in 1971.nonadultSteffi Graf is widely regarded as the greatest female tennis player of all time. She held the World No.1 position for a record total of 377 weeks and won 22 Grand Slam titles, four of which were in Australia. Graf glided through the tumultuous decades of the ‘80s and ‘90s without putting a fashionable foot wrong. No big hair and bad headbands (we’re looking at you Agassi), no scrunchies or pastel.
She is photographed above (from left to right) at the 1989 Australian Open, her last Australian Open in 1999, and with husband Andre Agassi at a charity event in Las Vegas in 2015.nonadultMonica Seles won the Australian Open title four times, under the Yugoslavian flag for three consecutive years, and as an American for the fourth. Monica Seles leaped into the ‘90s with aplomb: pastels, patterns, scrunchies, houndstooth!
She is photographed above (left to right) at the 1991 and the 1996 Australian Open.nonadultAxl Rose tried it, Mary Pierce owned it: we love the chunky bandana! Canadian-born French champion Mary Pierce won the women's singles once in 1995. She is photographed above at the 1995 Australian Open and at a WTA Finals gala in Singapore in 2015.nonadultMartina Hingis reached the women's singles final for six consecutive years and won in three of them. She is currently ranked World No.1 in women's doubles. Hingis vertically grew up on the court in front of the cameras, and she jumped from one style to the next decade by decade: pleated skirts, tube skirts, dresses, leggings (huh?), patterns, classic white. But she made a statement when she started to wear black, one of the few top tier players to do so.She is photographed above (left to right) at Wimbledon in 1993, Australian Open in 2007, and also at the Australian Open in 2016.nonadultLindsay Davenport won in Australia in 2000, taking the crown from title defender Martina Hingis. At 6ft 2" Davenport was imposing on court, and she typically went for a classic look: tube skirt and T-shirt. Simple. Let's get on with the tennis.
She is photographed above (left to right) at the Australian Open in 2000 and 2008.nonadultJennifer Capriati succeeded in preventing Martina Hingis from winning another singles title in Melbourne after she dominated their 2001 and 2002 matches. She is photographed above (left to right) as a young competitor in 1990 and at the Australian Open final in 2002.nonadultJustine Henin-Hardenne contested in an all-Belgian Australian Open final against Kim Clijsters in 2004, and succeeded in winning it in three sets. She is photographed above during said match.nonadultAndy Murray's current coach was a superstar in her own right. Amelie Mauresmo made it to the singles final twice at the Australian Open, first against Martina Hingis, and then against Justine Henin, which she won after Henin retired in the second set. Mauresmo was an awesome player to watch; strong, focused and completely cool. I mean come on, she wore sunglasses on court. Love it.
She is photographed above (left to right) at Roland Garros in 1996 and at the Australian Open final in 2006.nonadultMaria Sharapova began her WTA career in 2001 and currently sits at No.5 in the world rankings. When Sharapova isn’t playing on court, she’s often modelling for luxury fashion and lifestyle brands. She’s into fashion, and for better or worse it shows on court. Remember the blue and teal organza shift dress? Hmm.
She is photographed above (left to right) at the 2008, 2010, and 2016 Australian OpennonadultNicknamed "Aussie Kim" by local tennis fans, Belgium's Kim Clijsters took home the Australian Open singles title in 2011 after crushing Li Na in the last two sets. She is photographed above during their final match.nonadultVictoria Azarenka reached the final of the Australian Open twice in 2012 and 2013, and in both times successfully took home the trophy. She is photographed above (left to right) as a young athlete competing for the Australian Open junior title in 2005 and right after she won in Melbourne in 2012.nonadultBefore announcing her retirement in 2014, Li Na took the singles title in Melbourne. It was her last grand slam win. She is photographed above (left to right) at the 2005 and 2014 Australian Open.nonadultThe current reigning champion at the Australian Open and the No.1 WTA player in the world has had a lengthy and successful run in Melbourne. She won her first Australian Open singles title in 2003, against her sister, Venus. She went on to win it another five times.
On the fashion front, there's too much to cover. At a very young age Williams screwed up the tennis style book and said "that's not for me". Year after year she has broken the mould bringing new cuts, colours and looks onto the most prestigious tennis courts in the world. For that, we love you Serena.
She is photographed above (left to right) as a young athlete in 1992, at the 2005 Australian Open final, and in Melbourne in 2016.nonadultThis post was partially curated by Getty Senior Research Editor (Fashion) Rebecca Hamilton.nonadultWhat Does Your Favorite Sneaker Brand Say About You?https://www.buzzfeed.com/ahmedaliakbar/what-do-your-sneakers-say-about-you?utm_term=4ldqpia
Converse, Jordans, Vans, or Pumas — your sneakers reveal your soul.

For more than a week, people in Milwaukee, Wisconsin, have been fretting about a possible lion on the loose after a number of people reported seeing a large, cat-like creature prowling through the city.

After the animal was filmed walking through a residential backyard last week, there have been dozens more sightings.

Armed police have been deployed in the search for the creature, which has been front page news.

]]>David Mackhttps://www.buzzfeed.com/davidmack/there-may-be-a-lion-on-the-loose-in-milwaukeeTue, 28 Jul 2015 13:45:47 -0400Grainy footage shows a large, cat-like creature skulking through a resident's backyard.davidmacknonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadultCougars and mountain lions are actually the same thing. An earlier version of this post, which was written by an unassuming Australian, did not know that there are actually a <a href="http://mountainlion.org/FAQfrequentlyaskedquestions.asp">ton of different names</a> for mountain lions.nonadultLook Closely At These Brand Logos To See The Hidden Social Messageshttps://www.buzzfeed.com/shayanroy/these-guys-used-logos-to-highlight-indias-social-issues?utm_term=4ldqpia
The Minimalist put a slight tweak to some of the most iconic logos to talk about India’s growing problems.

The Minimalist, an Indian graphic design page on Facebook, has re-created some of the most iconic brand logos of our time, with a slight twist.

Here they've modified the famous Starbucks logo to raise awareness about domestic violence in India.

The Minimalist

The page, which has also created posters to raise awareness about net neutrality and overpopulation, used this series to point out the problems India needs to talk about the most.

They modified the Facebook logo to show how parents pressurizing their children to study harder is a major problem in our country.

The Minimalist

From ruthless poaching of endangered species...

The Minimalist

...to society's passing judgement on nonvirgins.

]]>Shayan Royhttps://www.buzzfeed.com/shayanroy/these-guys-used-logos-to-highlight-indias-social-issuesMon, 04 May 2015 09:41:55 -0400<b>The Minimalist put a slight tweak to some of the most iconic logos to talk about India's growing problems.</b>shayanroynonadult16 International Brands That Got A Desi Makeoverhttps://www.buzzfeed.com/karimasanela/abi-das-how-we-roll?utm_term=4ldqpia
Lungis by Levi’s.

This burrraaah-lliant restaurant even Colonel Sanders of KFC would be proud of.

This jacket, proudly brought to you by:

Really, we've got every possible version of Adidas.

]]>Karima Khanhttps://www.buzzfeed.com/karimasanela/abi-das-how-we-rollMon, 13 Apr 2015 06:55:59 -0400<b><i>Lungis</i> by Levi's.</b>karimasanelanonadultPuma's Twitter Hashtag Campaign Just Went Very Wronghttps://www.buzzfeed.com/patricksmith/pumas-twitter-hashtag-marketing-campaign-just-went-wrong
If you allow people to make up their own funny names, you’re asking for trouble.

Solange, a.k.a. Beyoncé's sister and beautiful human being, is launching a new shoe line in collaboration with Puma.

Taylor Hill / WireImage

The singer anounced via Instagram that she will be the new art director and creative consultant for the famous shoe brand. Her first order of business? Releasing this colorful line of sneakers by February 2014.

The shoes themselves are inspired by the colors and sights of Brazil, and they are incredible.

Here are a few of the designs you can expect:

]]>Gabriela Kruschewskyhttps://www.buzzfeed.com/gabrielakruschewsky/solange-launches-a-new-brazil-inspired-sneaker-line-and-itsTue, 03 Dec 2013 17:18:04 -0500<b>It&#39;s called "The Girls of Blaze Disc Collection" and you&#39;re going to need a pair!</b> Or two or three.gabrielakruschewskynonadultnonadultnonadultnonadultnonadultnonadultnonadultnonadult*These don&#39;t seem to a be part of the specific Disc Blaze collection, but they&#39;re on her feet and they&#39;re Pumas so I can only assume they&#39;re coming soon to a shoe store near you.nonadultYes, I&#39;m counting down to buy shoes. Don&#39;t judge.nonadultnonadult9 Fake Ads People Think Are Realhttps://www.buzzfeed.com/copyranter/10-fake-ads-that-people-think-are-real-nsfw-ish
Not you, of course. “Other” people.

Nike "My Butt Is Big"

The ad at left, which first surfaced in 2010, is a fake.
Not that you would have known that from the media coverage.The Atlantic thought it was real.Salon thought it was real.
Dead giveaway?
"Embassador." A real Nike ad would never have that glaring of a spelling mistake.
The 2005 ad at right, which features the exact same copy, is real.
See the difference?

Heineken "Fuck It"

At the time the video was release (created by ad students), Heineken publicly said they wouldn't seek legal action because "they didn't want to draw attention to it."

LAUGH OUT LOUD.

Smirnoff "Be Whoever You Want"

You can bet Smirnoff also is "not seeking legal action" to have this ad removed from the internet.

Durex (Honey Boo Boo)

]]>copyranterhttps://www.buzzfeed.com/copyranter/10-fake-ads-that-people-think-are-real-nsfw-ishThu, 15 Aug 2013 16:39:36 -0400<b>Not you, of course.</b> "Other" people.copyranternonadultThe ad at left, which first surfaced in 2010, is a fake.
Not that you would have known that from the media coverage.
<i><a href="http://www.theatlanticwire.com/entertainment/2010/08/nike-s-big-butt-campaign/23494/">The Atlantic</a></i> thought it was real.
<i><a href="http://www.salon.com/2010/08/03/nike_big_butt/">Salon</a></i> thought it was real.
Dead giveaway?
"Embassador." A real Nike ad would never have that glaring of a spelling mistake.
The 2005 ad at right, which features the exact same copy, is real.
See the difference?nonadultAt the time the video was release (created by ad students), Heineken publicly said they wouldn&#39;t seek legal action because "they didn&#39;t want to draw attention to it."
<b>LAUGH OUT LOUD.</b>nonadultYou can bet Smirnoff also is "not seeking legal action" to have this ad removed from the internet.nonadultDurex certainly wouldn&#39;t mind running it.nonadultProfessional criticism: They should have stopped with a threesome &mdash; the fourth person is just overkill.
I wonder how many takes it took? I hope the poor woman was compensated well.nonadultFOR THE LAST TIME: these disgusting ads are FAKE.
They first appeared about eight years ago.
It&#39;s amazing that this equation works on so many people:
Professional-looking shoot + the proper product shots = REAL AD.nonadultPut an Ad Council logo on any image, and it looks official.nonadultNo, not even a dealer, a dealer named "Joe&#39;s Porsche," would run this ad.
Go ahead, call the number, talk to "Tiny."nonadultOne of my favorite fake ads ever, from earlier this year.
It fooled many Buzzfeed readers <b><a href="http://www.buzzfeed.com/copyranter/new-lindsay-lohan-ad-for-louis-vuitton">when it was first posted</a></b>.nonadultP.U.M.A, The Two Person Segwayhttps://www.buzzfeed.com/elmarburchia/puma-the-urban-car-concept-7ve
GM and Segway have announced the Project P.U.M.A. (Personal Urban Mobility & Accessibility) prototype, a two-passenger version of the famous Segway that can reach speeds of up to 35 mph and last from 25 to 35 miles on a single charge.

]]>Elmar Burchiahttps://www.buzzfeed.com/elmarburchia/puma-the-urban-car-concept-7veTue, 07 Apr 2009 12:06:33 -0400GM and Segway have announced the Project P.U.M.A. (Personal Urban Mobility &amp; Accessibility) prototype, a two-passenger version of the famous Segway that can reach speeds of up to 35 mph and last from 25 to 35 miles on a single charge.elmarburchiaadult