The awards are based on the Company's proprietary TotalSocial data and analytics platform, which continuously measures the online and offline social metrics. The metrics include net sentiment, brand sharing, volume, and influence (the extent to which an influential audience is talking about a brand).

For the second year in a row, Disney World tops the list of most loved brands offline. Joining the No. 1 spot is the iconic Pillsbury brand.

The beauty and personal care category stood out for high net sentiment online, winning seven of the top 10 spots for positive online conversations, and one of 10 (L'Oréal) for offline conversation.

American Family tops the list of most loved brands being talked about during online conversations, boosted by its #DreamFearlessly marketing campaign that goes beyond TV commercials but in real lives.

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?