Jim Koch, Founder Of Boston Beer Co.

“In the middle of graduate school, I decided to take a break and became an instructor with Outward Bound. At the beginning of each four-week course I gave everyone a supply of Alpine cord (a kind of string for lashing gear, pitching tarps, etc.) Consistently, if I gave my group plenty of string, they would run out and need more. But, if I gave them less and told them they had only two-thirds of what they really needed, they would get incredibly creative and make that cord last.”