4 ways brands are using Twitch to reach gamers

Twitch is the video juggernaut that boasts 100 million visitors a month coming to watch others playing video games. For video game marketers, the Amazon-owned property is a no-brainer. Increasingly, non-gaming brands on the hunt for Twitch’s overwhelmingly young male user base are finding ways to integrate their messages into the platform beyond the standard pre-roll.Read the full article