Ferrari chairman Luca di Montezemolo said Cue's "huge experience in the dynamic, innovative world of the Internet will be of great assistance to [the company]." Di Montezemolo met Apple CEO Tim Cook earlier this year at a Stanford University event. He praised Apple, saying the two companies "are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

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I am pleased and proud to become a member of the board. I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do.