So, yes, having these clips compiled does imply that I sat through nearly all 40 videos on the "Follow Jimmer" YouTube channel, and yes, I am slightly ashamed of that implication (did I get Jimmered?), but I'll stand by the belief that it was totally worth it. Jimmer Fredette & Family have embarked on a carefully curated marketing plan — the core of which seems to be "If you Jimmer, they will come" — in which they present the NBA prospect as the most normal, boring, mild-mannered white Mormon basketball guard in the history of the United States. It's brilliant, though: by underlining his extreme normality, they're also making him extremely marketable. Jimmer can do no wrong, Jimmer will do no wrong. Jimmer will silently eat a sub for 14 seconds, and you will like it.