New York Dreaming: Dean Di Simone’s Soho Loft

New Yorkers may rarely be able to articulate the fantasy of urban living that the city promises, but they know it when they see it—and there’s plenty to see in Dean Di Simone’s Soho loft. A member of the creative agency VSA Partners, De Simone makes do with the kind — Continue reading …

New Yorkers may rarely be able to articulate the fantasy of urban living that the city promises, but they know it when they see it—and there’s plenty to see in Dean Di Simone’s Soho loft. A member of the creative agency VSA Partners, De Simone makes do with the kind of living space that remains out of reach to most New Yorkers, but which presents a domestic portrait of artful city living at its resourceful and imaginative best.

By any measure, a sprawling, 17-windowed loft in storied and tony SoHo is the stuff of dreams. But it’s not just the unabashed luxury that makes this the quintessential Manhattan nirvana; not just the blue chip furnishings—Paul Kjerholm chairs, FLOS lighting—more than the rarely used, but handsomely bespoke kitchen.

There’s the found object: Sony 8-track radio discarded on an East Village street; the vintage treasure, updated: vintage Saarinen chair reupholstered in salvaged leather; the ‘green’ infusion: coffee table made from recycled tires; inventive storage (it doubles as storage chest); edgy contemporary photography; arty contemporary magazines; stove-top espresso maker; rooftop views of Manhattan. As every New Yorker knows, living large has everything to do with the small stuff.