Since our inception in 2012, Mattr has provided brands with the high level, psychographic data they need to identify and connect with social media savvy individuals. With the introduction of Virtual Agent, we helped brands hire influencers they identified directly through the Mattr app, providing an end-to-end influencer marketing platform. Now, in an effort to continue improving our software, Mattr has formed an Advisory Committee of influencers pulled straight from our app, to help provide guidance and insights that can be used to build an even better experience between influencers and brands.

Building a Diverse Advisory Committee

Our Advisory Committee is comprised of various influencers from unique backgrounds- including travelers, mommy bloggers, and more- each bringing their own unique perspective to the discussion. In choosing potential committee members, we selected individuals with proven high engagement on social, while also concentrating on diversity so a range of opinions and feedback could be uncovered. Some of the selected influencers already have deep experience working with brands on sponsored influencer campaigns, while others are planning to do so for the first time with the help of the our platform. The end result of the committee will be a well-rounded, credible and ongoing assessment that can be applied to the Mattr technology.

As we expand our influencer marketing platform, advisory committee members will be the first to navigate the technology and provide feedback on all its features. Suggestions will be incorporated into its development schedule, which will then be followed by another assessment period conducted by members to ensure efficiency and simplicity of the platform. As the first in line to receive industry information, members will not only elevate their own knowledge, but enable them to be a resource for other brands and influencers.

Now to introduce some of our Advisory Committee Members:

Austin local and travel blogger Jeremy Pawlowski joined the committee with the hopes of gaining insight from a marketing perspective. He states, “It’s very easy to feel like I know ‘the best way’ to engage my followers, but that may not always be the way a brand wants to market their product.” – Instagram @americayall

Aimee Slade, luxury travel blogger also stated, “I am excited to be part of this committee to help bridge the gap between top brands and exceptional social influencers who are impacting the way that consumers make decisions. I hope that by being part of this committee, a smarter, more efficient and effective way for influencers and brands to connect emerges and that it brings about even greater innovation in the way that we look at social marketing.” – Instagram @typeatrips