Streetline’s Zia Yusuf on Using Data to Take the Pain Out of Parking

Techonomy Video | December 9, 2014, 3:15 PM | Techonomy Exclusive

When it comes to driving, we spend a lot of timing thinking about navigating from point A to point B, but often forget about point C, which is where we park, says Zia Yusuf of Streetline. “It’s estimated that 25 to 30 percent of traffic in the city is caused by people looking for parking,” Yusuf said at September’s Techonomy Detroit conference at Wayne State University. Streetline is working to solve that problem. Through a system of sensors and consumer- and business-facing apps, the smart-parking company enables cities to instate dynamic pricing that adjusts automatically to demand.