Article Databases-Communications & PR

The focus of the following online databases includes source content relevant for communications studies and public relations. Some are scholarly, others popular and professional, others a mixture of these source types. Many cover a diverse array of disciplines beyond Com Studies/PR as well:

A leading index of scholarly journal literature in the communication studies field. Also indexes some leading popular and trade magazines relevant to communications. Includes coverage of PR journal titles such as: Public Relations Review, Journal of Public Relations Research, Public Relations Quarterly, Public Relations Research Annual). This database merges together two previously named resources, formerly known as "communication & mass media complete" (ebsco) and "comabstracts" (sage)

an additional large collection of scholarly, trade and news articles. Use the “GE Geographic Terms” field in the search engine pull down windows to limit one’s research results to a particular country context. Covers nearly 1,100 business publications and economics journals, including nearly 500 peer-reviewed publications. Includes coverage of the Harvard Business Review.

Enormous repository of articles that includes leading business and management publications, including English-language titles from outside the U.S. Draws information from thousands of trade journals, academic journals, all major U.S. newspapers, deeply historical newspaper archives, many popular magazines and other reports. If preferring the segment of ProQuest focused on business literature, navigate to the database called ABI/Inform Collection

A weekly reporting service focusing exclusively on federal and state media law. Full text of new cases and also a full archive of all previously published cases going back to 1977." It also includes e-mail highlights of the cases added to the service each week ."

SRDS Media Solutions

A directory and media planning resource consisting of online directories in television, digital, radio broadcasting and newspaper and magazine print media. In addition to providing local market profiles, categories now available in SRDS include websites, programmatic and networks & tech. SRDS also offers an analysis tool for exploring local markets (aka: "local market audience analyst").

eMarketer

eMarketer is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews. Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis. Digital market data for numerous countries are represented, with over 10,000 new data charts added each year. Download options include Excel, PowerPoint, JPG and PDF.

Nexis Uni - Access more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790, together with extensive current and historical U.S. state and federal statutes, published court decisions and regulations. Registering for a free ID and password within the interface is recommended for those looking to take advantage of personalization features such as alerts, saved searches and a collaborative workspace with shared folders and annotated documents. Licensed for SU only. Available to Law School users from SU campus only.

PressReader {Proquest} - Vivid full color image versions of selected U.S. and international newspapers. over 5,000 local, regional and international newspapers and magazines from over 100 countries in 60 languages, displayed in their original format and accessible by country, language, or title. Maintains a 60 to 90 day rolling archive for most titles. For some titles/articles, the audio "interactive radio" feature will read that article content aloud, in the original language.

Access World News {Newsbank} - Archive of U.S. and international news content. Especially strong in its coverage of smaller, local and regional U.S. newspapers.

NewspaperArchive {NewspaperArchive.com} - Back issue newspapers offering full page scans with many sources dating back to the 18th century. Strong coverage of various local and regional U.S. newspaper sources for those time periods. Extent of chronological coverage varies widely for each title.

MRI - Consumer Data

Data from national surveys of U.S. consumers. Variables cover numerous consumer demographic categories, product usage, leisure activities, and exposure of those market segments to different genres and branded titles of websites, television programs and magazines. University Reporter data is drawn from GfK MRI’s “Survey of the American Consumer,” but excludes survey response data on consumer attitudes (psychographics). Researchers seeking consumer opinion data can consider use of other databases, such as SIMMONS OneView, eMarketer or Mintel Reports. Authenticate, retrieve Registration Code, and follow instructions to set up free personal account and password.

Data-Planet Statistical Datasets

Has been described as “The World’s Largest Collection of Organized Statistical Data.”Once inside Data-Planet Statistical Datasets, look toward the left of the screen for a series of subject folders. The "International" folder draws datapoints from sources such as the International Monetary Fund, World Bank, United Nations and China Data Center as well as World Resource Institute environmental data. Additional categories cover foreign labor statistics, population change/migration, and balance of trade data. Data categories covered for the U.S. include education, commerce, housing and construction, population and income, prices and cost of living, energy, health, labor & employment, banking, finance and insurance.

SimplyAnalytics

SimplyAnalytics is a mapping, analytics, and data visualization application helpful for understanding the socio-demographic and economic conditions of any geographic area in the United States. Over 100,000 variables cover demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Data partners include Nielsen Claritas, Dun & Bradstreet, Simmons, GFK MRI, Easy Analytic Software (EASI), and Applied Geographic Solutions. Four simultaneous users. Users must also create their own personal profile.

Retrieving Specific Journal Titles

To identify whether SU Libraries has a specific periodical (i.e., journal) title in its print or online collection, you can:

(For titles available online) Enter the periodical title into the Library's journal locator (a list of print and electronic journals, magazines and newspapers available through the Syracuse University Libraries. Search or browse by title, ISSN, or subject category) OR

Enter the periodical title into the Library's Classic Catalog (using a 'journal title' search. A list of print and electronic materials available in the Syracuse University Libraries. Includes books, journals, maps, sound recordings, archival materials, government documents and more.) OR

(For browsing titles in print format, if on campus) Browse titles alphabetically in the current periodicals area of Bird Library, 2nd Floor