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we do not need to order a bunch of flowers and gifts to fill a retail location and hope they sell ... we save money by not throwing away unsold inventory Jennifer Margolin, founder, flower and gift delivery service, Bydeau “We do not have a physical retail store,” Margolin says. “The flowers and gifts we offer are a curated selection and are always on-trend and in-season. “By not having a physical shop and offering limited but seasonal options, it helps us to be more thoughtful with our inventory. “We do not need to order a bunch of flowers and