Farouk Systems partners with South Korean company for beauty products joint venture

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A Houston-based beauty products maker has joined forces with a South Korean company to expand product lines and boost distribution in Asia.

LG Farouk Co. is the joint venture between Farouk Systems, Inc., and LG Household & Health Care, a division of South Korea-based LG Corp. The company will blend Farouk System's beauty industry savvy with LG's technological advancements to create new products, according to a joint statement.

A manufacturing facility will be built in South Korea to help distribute products throughout Asia.

"This union will not only provide a new form of science from LG but a fresher approach combining art and innovation that Farouk Systems is famous for," founder Farouk Shami said in a statement. "Together, we will be able to create and manufacture a whole new future of technology for the beauty industry."

Shami created the CHI flat iron and has expanded his product line to include other hair care and beauty products under the BioSilk brand. Farouk has more than 2,000 employees in more than 100 countries. LG Corp. has holdings in electronics, the chemical industry and telecommunications.