"Das Welt Auto" VW Says Hello To Used Car Market

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VW India may soon get into the burgeoning organized used car business in India. It’s been a little more than one year since the company got into the manufacture and export of mass-market cars like the Polo, and now we see quite a few VW cars on the roads. The company realizes the promise of the used car market and may soon enter it.
“We feel demand for pre-owned cars is good in the Indian market and we want to bank on the opportunity,” Volkswagen Finance India Board’s Chairman Joern Achim Kurzrock has said.
The company also very recently got the license from RBI to start its Non-Banking Finance Company (NBFC). This means that the German brand may very soon start financing its own cars. The Finance company formed under the license is Volkswagen Finance India which is a subsidiary of VW Financial Services AG, which in turn is a wholly owned subsidiary of VW AG. The company will finance not just VW cars, but other group company cars such as Audi and Skoda as well.
“India being one of the fastest-growing economies, Volkswagen Finance wants to position itself in the market as a mobility provider with products which fully respect the needs of VW, Skoda and Audi customers. Our focus is to support the sales of our branded vehicles to customers,” said Kurzrock.

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Volkswagen Europe’s leading car manufacturer announced the commencement of operations of its used car business Das WeltAuto. by inaugurating its dealership in Mumbai today. Das WeltAuto. is the global pre-owned car business of Volkswagen and to reach out the customer burgeoning demands for pre-owned cars across India company has commenced its operations with 15 dealerships across the country.

The brand plans to end the year with 21 dealerships. Volkswagen had announced the introduction of the Das WeltAuto. brand in the country earlier this year at the New Delhi Auto Expo 2012. With the commencement of Das WeltAuto. operations, Volkswagen aims to change the existing experience of the pre-owned car buyer. The brand will lay emphasis on understanding and customising the requirements of its customers, which has been its hallmark across the world. Das WeltAuto. dealerships will trade in car models from all manufacturers and will not be restricted to Volkswagen car lines.

Commenting on the occasion, Mr Arvind Saxena, Managing Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said “We believe that every customer is important even if it is a pre-owned car buyer and we are committed towards providing our customers the same experience that of a new car. At Das WeltAuto. we have stringent systems and processes that ensure every pre-owned car undergoes a 160 point checklist which is part of our standard protocol ensuring a hassle free driving experience”

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True Value itself is pretty costly, I wonder how much margin will VW make in every certified car they sell. But the brighter side is that now there is a reliable place to buy used VW cars. especially petrol ones.