Edicy is suitable for everyone – whether it's a small business, big multinational enterprise, NGO or even a state agency. Once an organisation has found Edicy to fit its needs, it's not that rare that one goes for more than one website. And this is exactly what Leinonen Group did.

Today, Leinonen has 12 websites running on Edicy. To find out how did they find and what made them to choose Edicy, we contacted Leinonen Marketing Manager Mika Pyhamaki.

Leinonen group – Obviously Finnish brand. Yet what it is that your company does?

Yes, we are a fully family owned Finnish company. We provide professional accounting and business advisory services in the Baltic states, Nordic Countries, Russia, and Central Europe. We help companies enter and succeed in new international markets.

The Leinonen Group Headquarters is in Tallinn, Estonia, and our presence in the Baltics is strong after operating here for over 20 years.

Reason you started to look for a new website?

Our main target group are international companies that operate in our service region. Digital marketing is the most effective way to reach prospects across the borders. Website is often the first contact point for our company, and thus in the core of our digital communications. We simply wanted to make sure it is fresh and up-to-date.

We also wanted to move closer to our markets and give freedom for individual offices to manage their marketing and communications. Instead of one website translated to many languages, we wanted to have a new Group level website and several country level websites.

What where the key requirements towards designers while starting off with the development of your new site?

Well, we wanted to work with a professional service provider who can deliver a credible and fresh solution and is easy to communicate with. Designers' previous works always reveal the capabilities and unique style.

We wanted the website builder (or — content management system or CMS for short) to be as easy to use as possible. In addition it needed to cover all the technical requirements related to different content formats, mobile usage, and SEO.

Where there any hesitations when your design bureau Fraktal offered Edicy as a CMS for your new site - relatively unknown tool next to giants like WordPress, Joomla, Squerspace etc.

After scanning 6-7 service providers and the most common CMS systems from Estonia and Finland, it just became clear that Fraktal and Edicy provided the best solution for us.

We thought that the big content management systems are too big and complicated to use. We would rather concentrate on good content than technical work.

Tajo Oja (Fraktal) made the web design for us, and Rait Parts (Edicy) trained us to use it. Thanks to them everything looks cool and works very well now! We took Edicy in to use in Autumn 2012 and launched the new website in February 2013.

What where the first impressions while being introduced to your new site and tool to manage it all? Most difficult and the most joyful moments?

Already the first design from Fraktal was impressive. All Leinonen management was surprised by the change.

However, the most difficult part was creating the structure for the sites and to create all the content needed. This was an internal job and took a lot of time.

My personal highlight was the moment when all the 12 webpages were finally up and running with the new content. It was like washing the company's face with a super soap.

Your company has branches all over Europe. Meaning that your clients and team speak over 10 different languages. Does Edicy cope with that?

No problems. All the relevant languages are available. Each of our country decides about their languages and translating the page structure is easy in Edicy.

You have lived with your new site and Edicy for more than a year now. What are your comments? Willing to recommend it to others?

I am very satisfied with the results and cooperation. The price quality ratio is excellent in Edicy.

I would recommend Edicy especially for small and medium sized companies and corporations.

Edicy allows multiple users. It is easy and fun to use. Also, the Edicy team seems committed, helpful and technically capable to find solutions to customer needs.

Our ecosystem has expanded significantly over the last couple of years. Thousands of exceptional custom websites have been built on Edicy. Most of them are crafted by our partners and freelancers from around the world.

One of the most requested features by a swarm of web developers has been the ability to alter the looks and components of individual pages and blog posts. For example to give each blog post a unique thumbnail or cover image. Or apply a different background image for any of the pages on a site.

Today we are happy to announce that this major update — custom data fields — has been released and available on all paid accounts. You can now bind any kind of data not only to entire site but also for each page or blog post separately.

Let's say you want to set a different background picture for each of your page. Before you had to create a new layout for every page to make it happen — or use extensive JavaScript. Now you can just set up a drop area for the background image in the template for the website owner. In addition, you can call it out anywhere on your website with a unique id. This way you can set a background picture for your article and display it also on your front page as a thumbnail or cover image. A perfect solution for photo blogs.

The scope of possibilities is huge — unique background colors, Facebook post images and other OG-tags, text attributes, icons for menu items, configurable widgets like distance / price / tax calculators or Flickr galleries, page layout modulators etc. Go ahead, read our renewed APIfor more or jump straight to the examples. Feel free to contact us via support@edicy.com. We'd be really happy to help you get new flexible customer websites up and running.

The simplicity of Edicy does not only rely on the everyday usability, but also on the fact that we are offering a one-stop-shop for running a site – hosting, content and domain management, code editor with a knowledge base for more technical people, as well as a super friendly helpdesk.

And we've been rewarded a thousand times for our work – each day sees more and more tailor-made sites built on Edicy, pleasing on the eye, helping people in their daily life while offering and finding different services.

omaasi.com / youroffice.ee – these two sites created by Velvet Digital Paper have been out there for more than a year. Both of them use a similar one page layout onto which a blog and product list has been built using our catalogue tool. Both of the sites are also optimized to look good on mobile devices – a feature common to most Edicy sites unless deliberately built differently.

tallinnbicykleweek.ee / minuunistustepaev.ee – a revolution in the streets and evolutionary changes in mindset. Edicy has the honor of hosting sites of a number of NGOs who not only care about the people and physical environment around them but have transformed this knowledge into beautiful and functional websites. With the help of designers of course. Two of them, Tallinn Bicykle Week and "Day of my dreams" are combining photos and simple messages to interact with their viewer – a smart move since photos of actual people and events are powerful means of telling a story. Especially when speaking about web – long texts belong to books printed on paper.

filmmusic.ee / tab.ee / lightbiennale.ee – sites for different festivals and events, promoting Estonian composers, architectural heritage and the magical work of light designers. All of these sites originate from dudes at aku.co. These sites create a good showcase of what can be done with our catalogue tool – events, authors and publications can be filtered by name, event title or other characteristics to create a holistic overview for the visitor. The coding of these three sites has been done by Fraktal.co and Newtime.

Didn't find a suitable website design from our theme gallery? Tired of your old design? Do you need a specific functionality, layout or structure? Don't worry, our growing list of partners would gladly help you out with all your customization wishes.

We have added a direct link to the design theme panel for ordering a custom design from our partners:

We've also launched a coaching program to help design agencies get started with Edicy. Even though it's easier to build sites with Edicy compared to Wordpress, the program teaches best practices, tips and tricks for creating advanced websites. During the first month of its existence, there are already 8 agencies that have graduated the coaching program. Join us!

One option is to let any designer or agency in the world to build a exceptional custom design for you. There's already a number of companies with experience in creating websites on Edicy. They can also import an existing website or a Wordpress template onto Edicy easily.

If you are a designer, there's always an option to create an Edicy theme yourself. Here's a checklist — the Edicy standard theme definition. Use it as your reference point. In case you need our assistance we'd be glad to help you. Just send us an email and we'll guide you through.

Now, if you are great at what you do and want to make this theme available to other Edicy users too, show it to us. We are offering to buy really great Edicy themes with complete PSDs for $500 a piece.

Can't deny — we are proud to see Edicy being recognised by a growing number of web developers as their platform of choice for the post-software era. That's why we've just released a new version of Edicy Developer Site. It serves both the newcomers and established Edicy developers as a central resource for building and launching exceptional websites with less hassle and more reward.

Our new Developer Site.

Repetitive tasks suck, especially when there's no end to that. Edicy lives in the cloud, so low level technical repetition like updates, maintenance and security are taken care of by us so that they reach all our users and sites simultaneously.

This way developers can focus on the unique parts of website development instead — carving unique designs, building up site content.

"The main driving force behind our work is user experience. Edicy has proven itself as one of the most user friendly tools out there for web content management. Add to the equation their accessible and super friendly customer support and we are sold."

For softer landing, the developers at Paper first imported a small existing website from a legacy CMS to Edicy. Now, after building sites like Elektriinfo and Salasõna from scratch on Edicy, we can say a proper hello to Velvet guys.