Friday, May 8, 2015

Press Release Grader

Someday, algorithms may replace writers. But we’re not there yet. There’s just too much to good writing—creating a narrative, developing a flow, delighting readers with surprises—which machines can’t replicate. Yet.

Even the most seemingly straightforward or banal content contains nuance. Such wisdom is part of what differentiates us from HAL.

As a PR pro, I welcome services like this. Rather than jeopardizing my job, they unintentionally underscore how difficult it is.