Legendary New Orleans Saints Hall of Fame wide receiver Joe Horn had started his own line of BBQ sauces and had no ability or knowledge of how to market it online. After interviewing him multiple times over the years and building a relationship, he knew I was proficient in the realm of digital marketing and media.

My partners and I built his online brand from nothing to a viable, and successful, e-commerce branch of his business. We developed a website e-commerce solution, social media strategy and radio promotion as part of an overall campaign.

The strategy we implemented resulted in an 834% increase in online sales for a product (barbecue sauce) that is seldom purchased online.

We formulated his brand strategy, managed his brand (via social media, built new website, PR releases, in-store bookings, online shipping) and generated an unexpectedly successful ROI which you can read about in full detail here.