Welcome to Course 5 – Strategic Sales Management Final Project.
In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses.
A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment.
The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment.
Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later.
The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.

In this module, you will review the concepts of Courses 1 & 2, analyze a business case context that brings more details regarding the business case you have worked on in Course 1 and go through a final quiz with questions that are focused on the business context of the case.
The learning outcome of this module is to master the applicability of concepts discussed in Effective Sales Overview (Course 1) and Sales Strategy (Course 2) in a particular business context - The printing and graphics industry case with the additional information of Supplement B.

Enseigné par

Samantha Mazzero

MSc, MBA, BS Math

Nelson Yoshida

Ph.D., MBA, B.Eng.

Transcription

Hi. Welcome back. We're warming up for module one assignment. You have been through quizzes and peer review assignments in the previous courses. You have learned a lot working on these challenges, improving your set of knowledge, competencies and skills. After all this time in doing this journey with you, we already know that you like a challenge. Don't you? The competition is competent, but we also know that you really want to beat them. Don't you? In a competitive environment, only those who give 100 percent can achieve the goals. Some people excel in their achievements, take Usain Bolt and Michael Phelps as examples. They became legends, because they worked and trained hard to outperform their competitors. It's not different for any of us. If you want to beat the competition, be prepared to train and work hard. But hey, you're here. So, you have no fear of hard work. So let's train to prepare for the best results. The training session here, we recall the main concepts discussed in courses one and two. Which will support you in the development of the model two assignment. The approach of a graded quiz best fit to serve, as a training session on the topics. Please bring all your insights you had during this facilitation. Reveal the topics on which you have identified, you need further improvement. Be it measured by the results of your peer review assignments, or by the outcomes on the quizzes you have done in both courses. Are you ready to outperform in the competition? Great. Let's go for it. See you soon. Bye. Bye.