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Zhongshan based Subor, a Chinese hardware and electronics manufacturer, has announced a brand-new games console for the China market. Known as the Subor Z+, the console comes equipped with an AMD processor, 8GB of GDDR5 Memory, VR support and an RMB 4,998 ($730) price tag. The console was originally announced back in April with the goal [...]

Sony Interactive Entertainment held a press conference on August 2nd at ChinaJoy 2018 to provide updates on the PlayStation brand in China. Niko Partners attended the event which provided updates on the China Hero Project as well as new information on AAA title launches. Sony’s PlayStation 4 launched in China on March 20th, 2015 and since [...]

China’s digital games market has seen zero games approved for sale since March 28, 2018 due to ongoing restructuring of regulatory bodies. During the 13th National People’s Congress it was confirmed that the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), one of two regulatory bodies responsible for game approvals, would be split into [...]

Esports has exploded in popularity over the past year and we expect there to be more than 250 million esports fans in China alone by the end of this year. This year at ChinaJoy our China Country Director, Mr. Zeng Xiaofeng, give his presentation on ‘Why Esports is the Future of Gaming’ the afternoon of August [...]

The Buy to Play (B2P) games market in China is heating up after strong growth over the last few years. A number of events have taken place this year that show interest and investment in the B2P games market is growing. Niko Partners forecasts a market size of $1 billion in China by 2022, up from [...]

Blockchain games have become a hot topic around the world recently after the success of various cryptocurrencies such as Bitcoin. Thanks to this, many have noticed that blockchain has value in being used outside of simple currency trading and in the world of digital games. This has led to a number of game developers using the [...]

NetEase had a strong 2017 as continued stable performance from legacy titles alongside new game launches allowed the company to report its best financial results ever. In 2018 the company is taking a more rounded approach to grow both domestically and overseas. First quarter 2018 results reflect NetEase in transition from a domestic games company to [...]

China was a hot topic in Mary Meeker’s annual Internet Trend Report for 2018. For the first time ever, there was an entire section (24 slides) dedicated specifically to the China internet market - indicative of just how important the China market has become. The section covers internet usage, mobile usage, mobile gaming, time spent on [...]

The U.S.-China Economic and Security Review Commission has released a report on China’s digital games sector. The report is available for free download and covers everything from market protections, IP rights conditions, foreign acquisitions, and privacy concerns. Niko Partners contributed to the report. Read more or download the report here.

Tencent held its annual UP conference on April 23rd, 2018 in Beijing. The slogan for the conference was ‘With love We create’. The company announced a strong line up of games for 2017 as well as a number of new initiatives that Tencent plans to engage in this year. Tencent is now the largest games company [...]