Overview:The Illusion Factory volunteered our services to the Los Angeles Police Department in a community effort to reduce the overall volume of theft from parked vehicles.

Goals:
• Increase citizen awareness of the theft problem and encourage them to protect their belongings
• Notify criminals that awareness is going up to discourage the illegal behaviors
• Reduce the crime in this very costly category to reduce wasted costs and increase productivity of the citizens and visitors of Los Angeles

Execution:
Our Lock It. Hide It. Keep It. campaign was used in all out of home advertising media to tremendous results.

Reults:
• Theft from vehicles in the City of Los Angeles plummeted 28% as a direct result of our having increased consumer awareness.
• The tremendous success of this campaign has spawned similar campaigns in surrounding cities and municipalities.

Accolades:The Los Angeles Police Department honored The Illusion Factory with a Commemoration of Public Achievement as well as the highly prestigious Challenge Coin, the symbolic medallion of our country’s pilots from WWII-forward, honoring devotion and allegiance for their unit.