The actual content and person of this image aside… why does every Second Life related fly-by-night scammer always seem to use this particular one?

Selling dodgy ebooks full of outdated and hopelessly inaccurate information on how to ‘Get Rich Quick’ in Second Life? Got a Web-site set up to scam people out of their login credentials, Linden Dollars or credit-card information? This image is probably front-and-centre.

Variations of this particular image seem to have become almost a brand-identity for fraud and dodginess. Why is that?