At iContact, we’re driven to deliver the very best email marketing service to a diverse range of clients. Everyone from accountants to zoologists (and everyone in-between) can and do use our service to keep in touch with their customers, subscribers, supporters, and members, helping them achieve their goals of sharing content, building community, and driving revenues.

Since 2003, iContact has enabled businesses and organizations of all shapes and sizes, regardless of their previous marketing experience, to become smart email marketers, and we are very proud of the work we have done in helping to drive such success.

Many clients have gone from zero to email marketing hero thanks to iContact’s software. As some have become more sophisticated users, they have asked us to look at providing more advanced email marketing functionality while retaining the ease-of-use and support they expect from iContact. And like always, we listened. iContact Pro has been developed to meet these needs.

Research shows that when email marketing functions are integrated and automated, you work smarter, not harder. Eighty-two percent of respondents to a recent VentureBeat survey said their top use cases for marketing automation platforms were for email marketing.

Introducing Smart[er] Email Marketing

As email marketing becomes even more ingrained into the modern marketing eco-system, enhanced by social media and mobile technology, we’ve been working hard to develop a smarter, more evolved email marketing solution, enabling our advanced users to deliver more sophisticated, more targeted, and more engaging email marketing campaigns.

The new iContact Pro service takes everything our clients love about email marketing with iContact and takes it to the next level.

Along with ease-of-use, great deliverability and amazing customer support, what does the new iContact Pro service deliver?

Under the Hood

Landing Pages: With iContact Pro, there is no more waiting for your design team to launch new campaigns. Building your own landing pages is simple — just drag and drop the elements you need, publish your page, and link it to a campaign for immediate results. Building tailored landing pages is now as easy as creating your emails.

Workflow Automation: Tailor subscriber engagement with intuitive workflows, which enable you to target subscribers with the right content at the right time based on criteria like customer type, geography, and activity.

Lead Scoring: Become a trusted partner to your sales team by ensuring they receive only quality leads. Contact the right leads at the right time by knowing who is qualified, and who needs further nurturing. Customize the scoring criteria and automatically qualify your leads, so you can engage sales activities with intelligence.

CRM Integration: No more inter-department communication failures about the status of a particular lead. CRM integration ensures all stakeholders across your enterprise are informed when an individual engages, or does not engage in a campaign.

Social Media Management: Schedule and publish your social media posts across multiple networks including Facebook, Twitter, LinkedIn, and Google+. According to Social Media Examiner 70% of marketers can expect to see lead generating benefits by spending as little as six hours per week on social media. With an estimated $15-billion being attributed to social media in 2015, the potential revenues available via social media are not to be overlooked.

Read the latest from our blog

With just days to go before the new European Union Global Data Protect Regulation (more commonly known as GDPR) comes into effect, there has never been more focus on email marketing in the news and on social media. Understandably, marketers are concerned about compliance, and if you’re not sure whether your MORE…

I’m not a BIG fan of the BIG marketing campaign. I would much prefer to work on a continuous flow of bite-size campaigns that drive a constant flow of traffic into my business than gamble on the success of one BIG, expensive marketing extravaganza. The problem with BIG campaigns is MORE…

Do you suffer from email marketing–related anxiety? It’s a common malady, normally identified by a quickening of the pulse, a dry mouth and sweaty palms prior to hitting the send button on your latest email campaign. No Cure While there is no cure for email marketing–related anxiety (and it may MORE…