How alphachannelgroup started their logo design journey

Company name

Alternative Elevations

Overview

Alternative Elevations is an elevator inspection company that focuses on quality and service. Serving the entire state of Colorado, as well as Wyoming, parts of Utah, and parts of New Mexico. We provide a personal level of service, where we work hard to go above and beyond - providing services at no charge that many other companies charge for.

Tell us a bit about who you are and the people you reach

The target audience is:
1) Commercial Building Owners - from small two story buildings to huge skyscrapers.
2) Commercial Property Managers - whether they manage one or two buildings or thousands.
3) Elevator installation and repair companies that respect quality and service
4) Other elevator industry professionals

Requirements

A key requirement is the logo needs to be unique. There are way too many logos that are basically two arrows that someone sketched up (one arrow points up and one down - just Google the term elevator logo and you'll see: http://images.google.com/images?q=e…tor%20logo ). While that idea DOES convey elevators, it is highly overused. If your design uses this element, please be sure it is done in a unique and interesting way!

Also worth considering is the fact that there are a HUGE variety of interesting elevators out there, plus we inspect escalators, dumbwaiters, wheelchair lifts, etc.

Also, the logo will be used for print (forms, brochures, etc), website logo, AND (very important) embroidered on shirts, hats, and jackets.