An invite-only group of partygoers mingled with Playboy Playmates wearing traditional Bunny Costumes in a transformed space that both celebrated the magazine’s 60-year history and incorporated themed elements from a variety of sponsors. In addition to title sponsor Bud Light, event sponsors included A&E Network (for season two of the hit series “Bates Motel,” premiering March 3), HISTORY (promoting season two of its hit scripted series “VIKINGS,” which debuts Thursday, February 27), MINI USA, Buffalo David Bitton, and Jean Paul Gaultier.

Guests entered through a “Bates Motel”-themed check-in area and received a pair of polarized sunglasses that, when worn inside, offered a voyeuristic look into the “Bates Motel” on display. They continued on to a raised “VIKINGS” ice bar in the center of the party and enjoyed drinks at large, communal tables outfitted with fur blankets while listening to music from opening DJ Solange Knowles, presented by Buffalo David Bitton. Partygoers also got a taste of Playboy’s and MINI heritage when they escaped through a façade designed to look like the original Playboy Club London on Park Lane. Once inside, they experienced today’s Playboy Club London complete with gaming tables where they could win chips redeemable for Playboy and MINI USA prizing. MINI will also took guests through the ages by featuring a 2000 Mini Classic “Final Edition” and the all new third generation MINI Hardtop (available in spring 2014) in this area.

Singer-songwriter Solange attends The Playboy Party at The Bud Light Hotel Lounge, on Friday, January 31, 2014 in New York City. (Photo by Chelsea Lauren/Getty Images for Playboy)Singer-songwriter Estelle attends The Playboy Party at The Bud Light Hotel Lounge, on Friday, January 31, 2014 in New York City. (Photo by Chelsea Lauren/Getty Images for Playboy)Actor Taye Diggs (R) and guest attend The Playboy Party at The Bud Light Hotel Lounge, on Friday, January 31, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for Playboy)Recording artist Nelly attends The Playboy Party at The Bud Light Hotel Lounge, on Friday, January 31, 2014 in New York City. (Photo by Chelsea Lauren/Getty Images for Playboy)