Ducati Motor Holding

Ducati Motor Holding S.p.A.A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrates 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and Super Sport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered to customers 55,413 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

Scrambler Ducati

Ducati’s new Scrambler brand re-interprets the values of the Ducati Scrambler, the iconic two-wheeler developed in the 1970s in the USA, which quickly became a worldwide success. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun. And, to meet everyone's individual “self-expression” needs the Ducati Scrambler comes in several different versions. In addition to the Icon, Classic and Full Throttle, the Scrambler Sixty2 400cm3, a Pop Culture-inspired model perfect for the younger age bracket and entry-level bikers. This year two more versions join the Land of Joy: The Scrambler Desert Sled, a version that draws its inspiration from the off-road bikes that, back in the '60s and '70s, made US motorcycling history, and the Café Racer, the Scrambler interpretation of the legendary '60s bikes that triggered a motorcycling revolution.