LOUISVILLE, Ky. (WDRB) -- The Louisville Cardinals may be the new NCAA men's basketball champs, but there seems to be another winner: local business.

MPC Promotions put the color to cotton the moment U of L clinched that NCAA men's basketball title Monday, calling in a six-man team to work overnight.

"Anytime Louisville plays, it's really big for us," said Sean Cooper of MPC Promotions. "It's a big part of what we do and who we are here."

It's four and a half minutes from the time the shirt first goes on the screen press until it comes to the other end of the dryer. Five thousand shirts are already out in stores like the Neutral Zone and Hall of Fame Cafe, and the company says it plans to print like this for the next three weeks.

And they're not the only ones -- at Tattoo Charlie's, customer Jennifer Hart wants to wear the joy a little longer than a t-shirt will allow. "I'm getting a Cardinal head," Hart said. "Because it's just the meaning of U of L. It's doesn't get no more U of L than that."

Studio owner Buddy Wheeler hopes someone else will soon sit in his chair. With Coach Pitino revealing plans for a championship tattoo, Wheeler took to Twitter, offering to do the artwork here.

"My dad started the businesses here in '73," Wheeler said. "We're Louisville's oldest and original tattoo studio, so definitely, they made history last night with the team and we're a part of Louisville's history, so it makes sense that we should go together like that."

"We haven't heard any response back yet but rick we're hoping," Wheeler said. And the coolers are nearly empty because the J-Gumbo's in Cardinal Town -- sitting in the same place where several other bars, shops and restaurants have failed -- broke its own revenue record Monday night.

"It was incredible you can't beat it, selling food throughout the entire game and bar sales were really good," said Ronnie Dingman, owner of J-Gumbo's. "You had like this big build of tension, excitement and anticipation for those final seconds to tick down, and then the victory to be assured, and then -- boom! -- it was like someone hit a switch and everyone just vacated the premises."

Plans are to re-stock and repeat this same scene for the women on Tuesday. "As a business owner, it's tremendous," Dingman said.

At the end of the season, Cardinals athletes walk away with a ring marking a job well done. And at home, it seems registers will be ringing for days to come.