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Crafting Marketing Copy

Creating marketing messages is different than writing a research paper, a news article, or a personal blog post. Marketing is about inspiring action – so how can your words inspire your library’s audience to take the action you want? Learn some of the ‘tried-n-true’ copywriting hacks and formulas that have driven years of success in the marketing world. Work on crafting your library’s voice and learn how style guides can help that voice stay consistent. This CE opportunity supports the current MLS Strategic Plan, specifically the goal of increasing members’ capacity for marketing.

Learning Outcomes:

• Understand how formulas, templates, and guides can help you create marketing content faster and more clearly
• Be able to identify and draft a CTA for your next marketing message.
• Understand the importance of clarity, brevity, and using your audiences’ own language in your marketing writing.

This webinar is presented by Jennifer Burke of IntelliCraft Research. This webinar will be recorded.