Smart-alecks in the crowd might ask whether the new logo will feature an orange jumpsuit with the letters N, F, and L spray-painted on it through a stencil. (Since we're not smart-alecks, it's not a question we'll be asking.)​

Actually, the new logo is a subtle tweaking of the current version. And we think it looks great.

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The new design has eight stars -- one for each of the NFL divisions. We also like the 3-D feel of the football, in contrast to the 2-D version on the current logo, which has always reminded us of the foam cut-out with the slits in each end that came with the old Tudor electric football game. ​

Lisa Baird, the NFL's senior vice president of marketing, said that the new logo will "pop" better on television broadcasts, and will show up better on cellphones, laptops, iPods, and PDAs.

The NFL marketing tactics are driving me nuts. Games on Thursdays, flex-scheduling, international games, international SUPER BOWLS (rumored), and now changing the logo so somebody with a PDA can see it better.

"The team all felt really strongly that the old football simply HAD to go. The horizontal position of the ball and length were ALL WRONG for the NFL's target audience. Men in this demographic really prefer more vertical lines and we feel that this new ball achieves the visceral response of excitement and integrity that was the goal of this design project"

NFL executives nod. The deal is sealed.

The executive gets a bonus that allows him to buy a second second home. This one in a ski village in Vermont. He drives the craftsmen building his house crazy with his agressive personality and they wonder how he made all this money while they look at his Lexus during their 15min coffee break.

It's clearly and obviously better and more modern looking. I like it, it's not a dramatic change but it's still a lot better.

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The issue I have is that the "old" logo was classic and represented the tradition of the league over the last few decades. Now they are just pushing that to the side and giving us something I could of whipped up in Paint in about 15 minutes.