Taco Bell

How much do you trust Taco Bell? So much that you’re willing to give them $2.99 for a still unnamed menu item? That’s the fast food chain’s latest marketing gimmick, offering up preorders for said mystery item so diehard Taco Bell fans can get a chance to try it on February 6, two days before its scheduled nationwide release.

Taco Bell got its reputation as a stoner's paradise for a reason. They're willing to delve down deep into the psyche of the junk food loving community and unearth ungodly creations human beings never even knew they were capable of craving.

Say what you will about Taco Bell, but they give their fans what they want. Back in April, the Mexican food chain that had already transformed the hard taco shell by making it out of Doritos, decided to push the boundaries of snack chip/taco shell collaboration even further by introducing two types of Fritos shells: Original and Chili Cheese.

Attention, lushes! Your time to legally get drunk in a Taco Bell is at hand!

We’ve been sitting on word that Taco Bell planned to open an outpost in Chicago that serves alcohol since back in May. After a bit of a delay, the Mexican fast food chain picked September 22 as the official launch date. But the location in the city’s Wicker Park area apparently could not wait to watch people get wild on Gorditas and margaritas, so this “Taco Bell Cantina,” as it’s called, soft-opened today.

Typically, a taco happens like this: Meat gets shoved in a folded tortilla. But what if the meat were the tortilla? No, this is not some existential musing dreamt up by the Dalai Lama himself. It’s just a new gimmick from Taco Bell.

Keeping up to date with the way the kids are talking nowadays isn’t easy, especially when you’re holed up in your lame corporate fast food job five days a week. So the bigwigs at Taco Bell developed a solution: The company created a “Millennial Word of the Week” program, informing employees of the latest slang by sending out emails and displaying the words on screens around the office. And just to prove that the brand’s execs are completely out of touch with millennials, they’ve recently been admitting to this process in interviews.

When Taco Bell started pushing their FourthMeal campaign, their slogan was “You’re out. You’re hungry. You’re doing FourthMeal.” All along, it’s been a not-so-subtle nod to the grand tradition of drunk eating. A more realistic take on that slogan would probably be “You’ve been drinking. You need food to live. You’re doing FourthMeal.” Well, the Bell finally realized they can cut out the middle man and will try to serve alcohol directly to their customers. Great idea, Taco Bell! What took you so long?