S4C

Contents

S4C (first era)

1982–1988

S4C was launched on November 1, 1982 in Wales, one day before Channel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for Sianel Pedwar Cymru which is Welsh for Channel 4 Wales.

1988–1995

In 1988, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was "Bodoni". The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with colour blue green and red washing over the letters S4C.

1995–2007

On March 7, 1995, S4C introduced a new logo, with a red tilde resembling a dragon's tongue at the end of the S4C wordmark and the font was "Futura".

And the star of the logo, the dragon, is seen in the idents of the channel.

S4/C

2007–2014

This logo was introduced on January 18, 2007. It was part of a total rebrand of the channel made by Proud Creative, the rebrand, stereotyphical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.[1]

S4C (second era)

2014–present

On April 10, 2014, A new S4C logo and brand developed by Sugar Creative Studio; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.