Wednesday, 22 July 2015

As you know, NIVEA India believe that families are crucial to a strong society and a key source of confidence and care. Nivea India is extremely committed to our corporate social responsibility to provide long-term support for families all over the world. In India, there are several marginalised families in urban centers who do not have enough
resources, who struggle to earn a livelihood and have no means of securing the future of their
children. The children of many such families spend most of their day begging at traffic signals, rag
picking or working at tea stalls or garages. In order to feed their hungry families, some of these
children are forced to give up their education and start earning at a very young age.However, there are many bright examples of families who stand by their children, who fight all odds
to ensure their children get the education that they themselves couldn‘t have. The real backbone of
such families are amazing moms, who willingly sacrifice the wages her kids could have earned to
feed the family and instead motivate them to complete their school education.

NIVEA‘s CSR program 'Mom‘s Touch' is aimed at saluting the efforts of such amazing mothers
who sacrifice and endure immense hardships to ensure that their chidlren attend school regularly.
The program celebrates the efforts of these mothers and projects them as Role Models in their
society. 'Mom’s Touch' also supports them with monthly household groceries for their families.

The heart of the NIVEA brand is care and we want to extend this caring touch through the NIVEA
Mom’s Touch initiative. As a company Nivea is very passionate about this program and look at
it as a medium to bring about a change in society.
The initiave was launched in 2014 in Mumbai in association with Aseema Charitable Trust. More
than 90 students from Santacruz Municipal School, Mumbai were selected in the 1st phase and
their moms were felicitated with 3 months‘ ration (food grains) by NIVEA . After witnessing a
significant increment in attendance levels, the program has now been extended to 400 families.
After the successful implementation of the program in Mumbai, NIVEA Mom’s Touch has now also
been launched in Gujarat . Here NIVEA has partnered with Saath, a public charitable trust to cater
to families living in the slums in and around Behrampura area in Ahmedabad city.

In order to spread the word about Mom’s Touch and help many more such moms, a digital film was
created. The children of these extraordinary moms expressed their gratitude and narrated stories
of sacrifices made by their moms to send them to school every day.

Please find below link to the Mom’s Touch Video:

We all aware of that, Moms can do everything for their child without expecting anything and they even don't realise whatever they do is simple incredible . We often forget to thank our moms for their unconditional love and effort to keep our lives comfortable. But here is the above video which make you realise why it is important for you to thank your Mom.

The video Mom’s Touch is a social initiative by NIVEA, which aims to help mothers who face impossible odds every single day to secure their children’s future.

So here is a contest organised by Nivea for all of my readers...

Nivea Mom's Touch Contest -

2 winners will win Nivea Gift Hamper

Participate from Facebook or Twitter or Instagram

For more chances you can follow all social page of BeautyObsessionsBlog.

Participant who follows all rules with maximum share number of this post will get chance to win

Contest will start from tomorrow (23rd July) and will continue till 30th July 2015 midnight