You can't experience anything if you don't immediately have photographic proof these days.

Just as you have to show your driver's license to a cop -- should he stop you for no reason -- so you have to Instagram pictures of your latest journey to work, or there's every reason to think you're not alive.

It's a touching coincidence that Nokia launches this ad on the very same day that the company's vice president, Bryan Biniak, huffed that Microsoft had better get its app together.

He told the International Business Times: "To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better."