2. Make Navigation Simple

In addition to the personal, behind the scenes insights of testimonials and introductory pages, you should have a page for your services.

All of your landing pages, though, need to be easy to navigate.

Make it simple for users to go from one page to another.

They shouldn’t have to go digging to find something.

In fact, you can help them get around your medical website with the use of link building. Link building is the practice of placing links within the copy of one landing page to guide users to relevant information.

It helps them go from services to contact information to testimonials and so on.

Don’t overflow your website with links. But drop in a few here and there to help make the navigation process as seamless as possible.

3. Use Compelling Colors and Graphics

No matter which landing page a user is on, they need to be engaged with what they are looking at.

One of the best ways to grab their attention is to use the right colors and graphics.

If your medical practice is already established, don’t try to reinvent the wheel. Make your medical website design align with the brand colors you have in place.

If you’re planning to open for business this year and preparing a website in advance, you have room to be creative.

Think of colors that represent the feelings you want patients to have when they come into your office. You may want them to have a sense of peace or happiness. Maybe your office values community and you want to evoke this emotion.

Whatever the goal, color psychology can help you accomplish it.

Since you’ll only have a few brand colors, you’ll need some more visuals.

4. Hire a Professional Photographer

You might be able to get away without the help of graphic design to launch your medical website.

But, you definitely need to hire a professional photographer.

This is the person who is going to capture everything you’re trying to say.

Have them come in and take new headshots of all your staff members. Take a few team pictures as well.

These are just the first round of photos, though.

You will also need location shots of your office’s exterior, the waiting room, and the patient consultation areas. These are great to add to your landing pages for patients to better understand what their experience will be like.

More importantly, a couple of these photos will end up being the header of your medical website design.

The header is one of the first things a user sees when they go to your website.

You can set it up as a collage of many photos, a slideshow, or just one show-stopping image. But, you can’t forget to make it count.

5. Hook Your Audience

Why is the header so important?

Because it hooks your audience.

The better you can capture an online user’s attention, the stronger your chances of guiding them through the buying process. This means you’re more likely to win their appointment instead of losing them to another medical practice.

But the header isn’t the only tool you can use for this tactic.

Write compelling copy that makes users want to read more. Remember to make it conversational, since not everyone has the medical knowledge you do.

Use white space in your layout to better separate information. This will keep people from feeling overwhelmed as they search for the services they need.

6. Make Everything Mobile-Friendly

Speaking of searching for services, not everyone will be coming to your website from their desktop.

Many online users are now using smartphones and tablets for everyday tasks. Make sure your medical website design is mobile responsive in order to reach them.

In fact, if you aren’t mobile-friendly, you are hurting your SEO strategies.

7. Work on Your Search Strategy

What is SEO?

SEO stands for Search Engine Optimization. Put simply, this is a strategy your medical website needs in order to make it easier for people to find you.

Do not overlook SEO.

Write the copy of your landing pages with keywords in mind. Customize your URLs and name the images you get from your professional photographer.

Make sure everything loads well – and loads fast – on a desktop and mobile screen.

These are just the basics of SEO, but they make a big difference.

You can keep building on these yourself to further improve your medical website design, or hire an SEO expert.