Robinsons Brewery, of Stockport, is toasting a five-year deal to be the official drinks supplier to St Helens RLFC's new 18,000-seater stadium, which is due to open in the autumn.

The brewer has also agreed to launch a beer called Saints Gold, which will be available at the ground and surrounding pubs and clubs.

Robinsons said the deal complements a recent agreement for pitch-side advertising for its Old Tom brand at televised RL and rugby union matches on Sky.

David Bremner, marketing director at Robinsons, said: “It is a sign of our long-term ambition in this region. Saints are one of the biggest club sides in the world. We are planning promotions to attract fans to the bars around the ground and committing to 'pub-style' hand-painted signs once all the bars have been named in a forthcoming competition.”

St Helens chief executive Tony Colquitt said: “This agreement is indicative of the new revenue streams and brand partnerships that the new stadium will deliver to the club.”