Bass Pro Shops' salute to the NWTF is part of the "Racing for America's Wildlife" program. Bass Pro Shops, which donated the space on the vehicles, is encouraging the NASCAR community to conserve America's hunting and fishing heritage through habitat protection, restoration, education and outreach programs.

"Placing the NWTF logo on their car and truck, where it was seen by millions of race fans across the country, is just one example of Bass Pro Shops' commitment to the NWTF and conservation," said George C. Thornton, NWTF CEO. "We are very thankful for the opportunity and about continuing our partnership with Bass Pro Shops and Johnny Morris."

The NWTF is the leader in upland wildlife habitat conservation in North America. A nonprofit organization dedicated to conserving the wild turkey and preserving our hunting heritage, the NWTF, its volunteers and partners have raised and spent more than $331 million to conserve nearly 16 million acres of habitat. Wild turkeys and hundreds of other species of upland wildlife, including quail, deer, grouse, pheasant and songbirds, benefit from this improved habitat.

In 2006, Johnny Morris received the NWTF Lynn Boykin Hunting Heritage Award for his dedication to conservation and to securing the future of hunting for others. Bass Pro Shops earned the NWTF Corporate Achievement Award in 2005 for the company's dedication to conservation and the NWTF.