"Lindsay Lohan is the most visible example of a real addict, and if she can conquer her addiction to meat and cheese, absolutely anyone can," PETA President Ingrid Newkirk said. "If she does, she'll not only save animals but save her own health, and she'll be an example to the millions of people who watch her every step."

PETA made a similar offer to "Octomo" Nadya Suleman. She got $5,000 and a month's supply of vegan hot dogs just for putting a sign in her yard encouraging people to sterilize their pets.