Archive for sports

There is a series of great NFL commercials running on TV advocating for more active children. I think that this is a great initiative given the rising problem of obesity among young children and the common concern that children spend too much time at home infront of the TV and the computer. This is a great example of how advertising is good for society. I especially like President Obama’s involvement in the campaign as a role model to many Americans.

The campaign advocates not only active and exercising children, but it also encourages personal relationships among children. If kids spend too much time online while their parents are at work, their only friends will be the virtual ones and the ones on the online games. However, such kids are missing the personal touch and emotions they can have if they are playing outside with other kids.

This is a great example of a cause marketing campaign which proves one more time that advertising, if used right, is good for society. By recognizing the current problem in society of children obesity and addressing it in the campaign through providing a solution to it – exercising at least 60 min a day in a fun way (by playing with peers), advertisers can change behavior in a way beneficial to society. Here is when the persuasive character of advertising comes into play. Furthermore, by using of influential figures such as Obama and NFL players, the advertisers not only facilitate higher attention among consumers, but I also believe that consumers will elaborate on the message in the ad and hopefully change their behavior in the long run.

Could any website dedicated to virtuous advertising be complete without this commercial?? With its message that the best things in life can’t be bought, this campaign was not only heart-warming, but highly effective. It served the company and the community, which is the definition of advertising at its best.

Amidst all of the unnecessary ads shown during this year’s Super Bowl [see the 5 most socially irresponsible ads from the 2009 Super Bowl], Frosted Flakes’ commercial stood out to me. It challenged viewers to plant seeds of “self-confidence, friendship, and values that last a lifetime”. Such a simple commercial that directed you to their website to help choose a field for Frosted Flakes to rebuild. Their website is not only impressive, but gives Frosted Flakes a new image. It’s no longer a kid’s sugary cereal, but portrays the image of success and passion based on practice and healthy habits. It encourages kids to “Earn Their Stripes” and to be passionate about what they love. Check out the website, Frosted Flakes is doing a great thing for our communities.