Client

Client: Foxtel

Industry: Entertainment

Website: www.foxtel.com.au

About client: Foxtel is one of Australia’s most progressive and dynamic media companies, directly employing more than 2,800 people, and delivering a diverse subscription television service to both regional and metropolitan areas over cable, satellite and broadband distribution.

Project

Project summary

Foxtel wanted a virtual reality (VR) representation to showcase its studios and facilities to prospective clients. Particularly corporate customers who rent studios for corporate events, product launches, conferences, and recording TV shows. They also wanted to engage social media users with a cutting-edge promotional piece.

Rapturous Media created a VR experience, complete with high resolution (20K) 360-degree photography capturing Foxtel’s studios and back-of-house facilities. A walk-through experience, it features full hands-free navigation and interactive menu, interactive hot spots and an image gallery to highlight particular features and facilities. We also provided the hosting solution for the experience, complete with fast worldwide CDN distribution.

Importantly, the Foxtel piece was made mainly for virtual reality headsets with Google Cardboard, as well as all other VR headsets. In fact, we’ve manufactured Foxtel-branded Google Cardboard VR headsets! And naturally the entire experience is also viewable on all mobile and desktop devices, and is fully integrated with Google maps.

Testimonials

“I would like to say how please we have been with the 360 interactive virtual tour and branded VR headset! We were looking for an interesting way to show off our space – and boy did we find it! Everyone we have showed the product to has been amazed with the experience. Thank you Ondrej and the Rapturous Media Team for giving us a cool tool to show potential clients!”