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'Barbara, c'est moi!' means that Barbara is each of us. Barbara believes that the lingerie we choose in the morning determines the woman we are going be all day. The brand does not just sell lingerie, but also flattering necklines and a smooth, supported silhouette. Each Barbara collection is a source of well-being, because it makes woman feel elegant, feminine, self-confident, and above all, natural.

All Barbara collections are designed in France. Each luxurious style is tried and tested, again and again, until the perfect fit is reached. Most materials are European: lace from Calais, embroideries form Switzerland, France and Italy. Each product is still handmade, one by one, with high care for detail and quality. Not only must the product be perfect when it is purchased, but it also has to last. Finally, comfort is fundamental, the softness of the materials and the finishing touches are essential at Barbara.