Senior Competitive Intelligence Marketing Analyst - Remote

Paycor

Senior Competitive Intelligence Marketing Analyst

This position can be performed remotely from any U.S. city.

Job Summary

The Senior Competitive Intelligence Marketing Analyst is responsible for creating and implementing a competitive intelligence strategy aimed at increasing win rates by identifying and capitalizing on competitor gaps as well as establishing and leveraging Paycor's positioning. He/she will identify target competitors; build vehicles/processes for gathering and communicating competitive intelligence. He/she will create positioning playbooks and battle cards to enable Sales and Marketing to compete effectively against target competitors using a variety of methods and tools; including Salesforce.com, industry events, internal subject matter experts, etc.

Partner with Sales, Product and Finance teams to deliver insights, including win/loss analysis utilizing CRM data and feedback from prospects and clients.

Position Paycor's competitive differences, including fostering the growth of Salesforce "Chatter" and other information sharing activities.

Serve as a focal point within the company for competitive requests in support of sales opportunities, such as specialized competitive materials, demand generation campaigns and product marketing initiatives.

Other duties as assigned

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.

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