Disneyland Resort Paris

Disneyland Resort Paris

1499 WordsNov 3rd, 20126 Pages

Disneyland Resort Paris: a development after understanding local cultures
The case Disneyland Resort Paris: Mickey Goes to Europe introduced readers to the development of Disneyland Paris during fifteen years. Even though Disneyland Paris had a terrible start in 1994, it had a great improvement and bright future in 2007. The reason for its failure and success is the same: culture. Forgetting to respect local culture caused Disneyland to lose market and revenue in Paris, while adjusting its operations with culture issues put Disneyland Paris in a successful position.
The success of Disneyland in America
As a cartoon company which was founded in 1923, Walt Disney Company started its business in America. During the period to develop its…show more content…

As a result, the effects of culture differences will have lower power to stop guests feel Disney’s core value. * Reduce cost to increase net income under a condition of lower revenue of Disneyland Paris. The culture in Europe restricts the ability of Disney to absorb money form customers. Since it’s hard to change the culture in Europe, a better choice is to adjust financial approach to reduce the lose caused by culture. * Redesign services to attract more customers. Disney studio park and Val d’ Europe are two examples of services which capture more customers. The former one tries its best to include European elements in it. The approach provides guests something they were familiar with and attract more tourist to visit the Disneyland park. The latter one created a center to draw customers’ attention and affected their travelling preferences. Both of these two buildings were near Disneyland Paris and work as a transportation to connect the European culture and “Disney culture”. Buildings with familiar elements will make guests feel comfortable and reduce their unfriendly feelings to Disneyland Park. Therefore the park will get a chance to cross the cultural boundary and bring its customers excellent experiences. * Improve services to bring visitors back. In addition to existing services, Disneyland is doing kinds of improvements to satisfy customers and making them find new

Europe came natural. The city of Paris was chosen to host the new theme park. That was the first of many decisions that led to a very unsuccessful opening of EuroDisney.
Many factors contributed to EuroDisney's ‘unhealthy’ performance during its first few year of activity and many of these factors could have been avoided if the proper research would have been done. The first problem with EuroDisney was that Paris was the town chosen to be this park's home. Paris was the perfect city to build the…

International Marketing Final Exam
First Question:
Disneyland Paris was one of Disneyland 's Global projects. Please discuss its advantages and disadvantages, and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now.
Answer:
Advantages:
1- New site serving the 67millions population in France and 79 millions of tourists there, as Paris is the most-popular city destination among tourists of all nationalities.…

the Paris resort in 1992 through to 2006?
According to Disneyland Paris, it says, “Disneyland Tokyo had opened in 1982. Because Disney was wary of losing money on the Japanese venture it decided not to own the Tokyo site – a decision it came to regret”.
One of the mistakes Disney land Paris made was allowing hotels owned by other companies to be built at its earlier US Disneyland parks, this was a mistake for them as they have been losing out on making extra income, the hotels in the resort were…

until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim, California and in 1983 in Florida (Hill, 2000). While in 1983, Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese, it turned out an unexpected massive successful Tokyo Disneyland. As a result, Disney did not hesitate to invest a big sum of money for Euro Disney in Paris.
However, the expectation of a successful…

The History of DisneyLand Paris
In the beginning...
Following on from the success of the DisneyLand theme park in Anaheim, plans to build a European version first started around 1975, nine years after Walt Disney died. Initially Britain, Italy, Spain and France were all considered as possible locations, though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land.
The most likely site was thought to be in the Alicante…

The Success and Downfall of Disneyland Paris and Fordlandia
Many companies throughout the United States are resorting to developing their business abroad. This is because of factors such as the ability to cut costs through cheaper building material and labor, an increase in their revenues, working with less taxes and easier labor laws, and by expanding their general market. The Walt Disney Company and Henry Ford, are two examples of ones who tried to expand overseas. These foreign expansions…

17) and in this case for visitors to visit a place like Disneyland Paris, an amusement park. Following the success of Walt Disney World in Florida, the European version of it; Disneyland Paris, originally Euro Disney, launched on April 12 1992 in Marnne-la-Vallee a town located 32 km east of the center of Paris. It is operated by the Euro Disney S.C.A company and under the theme of Walt Disney heroes like Mickey and Minnie, Disneyland Paris in an amusement theme park, the biggest in France and the…

parks around the world. Therefore Disney theme parks were opened first in Tokyo, Japan called "Disney Resort" which became sucuessful by luck. The second theme park was opened in Paris called " Disneyland Paris” which became unsuccessful because of the cultural differences between U.S and Paris. Keeping this problem in mind, Disney opened third theme park in Hong Kong called Hong Kond Disneyland which became successful.
Here Disney had strategic plan in terms of consumer focused initiative. A consumer…

away - somewhere between a place where you wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are, happily, never ending...”
(disneylandparis.co.uk 2011)
Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/
INTRODUCTION
Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in…

Case Study 6 -
What are the Disney resorts and parks aiming for?
1) The Disney resorts and parks were aiming for a market that focused on creating images, experiences and products to customers that emphasized fun, imagination and service. It aimed to provide a place where customers could escape the cares of the real world through the "magic" of legendary fairytale and familiar Disney characters. The market targeted families and children and the company had already built a popular brand that was…