Blog

July 21st, 2014

Search engine optimization (SEO) doesn’t just involve one practice. Rather, the term refers to a number of different aspects of web design and development; and it’s important to have them all in place if you want to climb the rankings on Google and other search engines.

Link-Building: Why it matters to your healthcare business

The healthcare sector in Tampa Bay, and indeed, the rest of Florida, is fiercely competitive. In order to stay ahead of the competition and ensure that your healthcare business is obtaining a good level of custom, it’s vital to make sure that your SEO strategy is up to scratch.

A really important part of search engine optimization is the process of link-building. There are many different approaches that your SEO marketing company may adopt when optimizing your site, but the main thing that they’ll be focusing on is creating links that are genuine, organic, and above all else, of a high quality.

The benefits of successful link-building

1. Improving your ranking on Google’s organic search results. This is the most immediately obvious benefit of link building. Google rates high quality links, and if your site is well linked, your position on the organic search results should improve. However, be warned. Poor quality links can actually have the reverse effect, sending your healthcare website plummeting in the search results. If you’re unsure as to what the difference is between a high and low quality link, ask a professional.

2. Make a name for yourself as an expert. In the healthcare field, it’s especially important to establish yourself as an expert. There are many websites, blogs and news sites out there out there that your target audience will be using on a daily basis, and having a link on these trusted sites can send out powerful messages about your company. The more trusted and respected the site is, the more valuable that link is to your business in terms of building trust and establishing a sense of real authority in the field.

3. Create more ‘roads’ into your website. Creating well-positioned links on reputable sites establishes yet another route by which people can find your website. This, of course, means that you can expect more business as a result. Incidentally, generating more relevant traffic for your site also has a positive effect on your Google rankings!

4. Build meaningful working relationships. Chances are, if someone has clicked through to your site via a well positioned link, they’re likely to be one of your target audience, with a specific interest in what you have to offer. If you establish a way to make meaningful contact with these visitors to your site, you’re then well positioned to build a long-term working relationship with them.

However, getting your link on a reputable, highly regarded healthcare site isn’t always the easiest thing to achieve. A professional link-building service provider will be able to build a range of high-quality links on your behalf, which will significantly help with improving your Google rankings and generating fresh business for your company.