I’ve played quite a bit with self-check-out, and with Stop & Shop’s SCAN-IT! in particular. While I rarely find myself moving faster through check-out by doing it by myself, I do see the advantages for both customers and retailers. As Mike Grimes, CEO of Modiv told Peggy Hernandez, “Self-checkout is what you make of it. True customer service means choice. Albertsons and Big Y took that away from their customers. That is very likely not a good move.” Indeed, the report begins with news that Big Y is giving up on the self-checkout experiment. Didn’t work for them.

Stop & Shop seems quite committed to SCAN-IT. (I’m leaving off the exclamation mark, as I do with Yahoo.) Their shopping carts come with a metal holster for SCAN-IT’s scanning gun. And using the thing is almost entertaining. (You can also scan with your iPhone or Android.) From the story:

Both the app and the hand-held scanners keep track of your purchases — and you. The app knows where you are in the store. The result is that coupons tailored to your preferences and location pop up on your device as you shop. This has a creepy Big Brother feeling, but you get to save 35 cents on the jar of mayonnaise on your list.

The problem is, guesses about what you might want are made not only by your location in the store, but on your purchase history. Meaning that the pile of crap food you bought for a school picnic last Summer still looks to the store’s system like something you’ll want to buy over and over again. So, up come the coupons.

One of these days I’ll put up the photo essay of my tours of stores, including Stop & Shop, for the book I just wrote. The book tells the story in text, but the pictures are also telling. Stay tuned for that.