AU CANDYWORKS

THE CHALLENGE

Create a new range of fun confectionery packaging that would appeal to children. Design restraints had to be considered for successful flexographic rewind print and a tight deadline to produce multiple variants was a challenge that we engaged with enthusiasm.

Project Details

THE CREATIVE STRATEGY

Fun bright character illustrations were developed for each bag variant that reflected the product in a unique and humorous style. Coming alive, each bag had a vibrant personality and strong colour scheme. Digitally created to the technical guidelines of flexographic printing.

THE OUTCOME

Effective packaging that is fun and exciting. A mass of colour attracting the target market each time they enter the store. Increased sales because it stands out in a retail environment, performing better than expected against its competitors.