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As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Unfortunately, many marketers don’t yet live in that world. Smart Database with Smart Lists. Social. MORE

Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce. MORE

Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a databasemarketing business, and databasemarketing requires a continuous effort to run campaigns and maintain an MORE

SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce. MORE

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. When databasemarketers talk about being customer centric, they have in mind something very specific: planning contact streams that are optimized around the customer, as opposed to planning campaigns designed to sell particular products. MORE

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking! MORE

Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Tags: DatabaseMarketing Digital Analytics Lead Generation Strategy The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.]. MORE

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. This market has a lot of growth ahead of it! Here’s the problem. MORE

Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. DatabaseMarketing Digital Analytics Lead Generation StrategyThe Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.]. MORE

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. Start dialing. MORE

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). Or Does It? 5. MORE

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. Unfortunately, many marketers don’t yet live in that world. Smart Database with Smart Lists. Social.

Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a databasemarketing business, and databasemarketing requires a continuous effort to run campaigns and maintain an

Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. DatabaseMarketing Digital Analytics Lead Generation StrategyThe Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].

Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. Tags: DatabaseMarketing Digital Analytics Lead Generation Strategy The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). Or Does It? 5.

SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce.

Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce.

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. When databasemarketers talk about being customer centric, they have in mind something very specific: planning contact streams that are optimized around the customer, as opposed to planning campaigns designed to sell particular products.

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. And this is where I think the marketing rubber hits the sales road. Start dialing.

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group. This market has a lot of growth ahead of it! Here’s the problem.

SmartForms is designed to optimize results for each customer – it works with any marketing automation system and any CRM – and the data enrichment ties into how each sales or marketing operations team works. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce.

Working in concert with marketing automation systems like Marketo, Eloqua, Pardot, Hubspot, Silverpop and Act-On and CRMs like Salesforce and Microsoft Dynamics, no matter how teams route their sales leads, the SmartForms data is automatically added to marketing and sales databases, triggers routing workflows and speeds leads to the correct person, eliminating time consuming and potentially delay-inducing handling steps. SmartForms is the solution of choice for a growing number of sales operations and marketing operations leaders. About ReachForce.

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity. When databasemarketers talk about being customer centric, they have in mind something very specific: planning contact streams that are optimized around the customer, as opposed to planning campaigns designed to sell particular products.