Data Monday: Mobile Web Shopping

Though few people dispute the growth of mobile computing, many remain unconvinced about mobile e-commerce. And even more doubt the value of Web-based mobile e-commerce solutions -preferring native mobile applications instead. Looking at recent data, however, shows that both of these assumptions don't seem to be holding up.

79% of US smartphone and tablet owners have used their mobile devices for shopping-related activities. (source)

42% of tablet owners have “used their device to purchase an item,” compared to 29% of smartphone owners. (source)

Smartphones are used more often than tablets for activities on-the-go: “Locating a store” (73% vs. 42% for tablets ), “using a shopping list while shopping” (42% vs. 16% for tablets) or “redeeming a mobile coupon” (36% vs. 11% for tablet owners). (source)

The top five retail apps and websites combined — Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners in 2011. (source)

Smartphone usage reveals that retail websites are more popular than retail native apps. (source)

The likely reason for shoppers’ mobile Web preference boils down to speed: “When you are doing business on the Web, every second counts." (source)

The average impact of a one-second delay means a 7% reduction in e-commerce conversions. (source)

For the $100,000 per day ecommerce site, a one-second delay means $2.5 million in lost revenues in a year. (source)