Procedures: Event Promotion

The Office of Communications & Brand Marketing promotes the various events and activities
held on the campus of the University of the Incarnate Word as well as for the Feik
School of Pharmacy, Rosenberg School of Optometry, School of Physical Therapy and
the School of Osteopathic Medicine. We also handle the promotional efforts for the
campuses of St. Anthony Catholic High School and Incarnate Word High School.

When all facts are ascertained for a particular event there are several steps taken
to promote the event to the media and community.

Story pitches are sent to select reporters or news outlets, teasing the story and
testing interest in the story.

A news release is sent to local, regional, and possibly national media to announce
the event.

Listings are submitted to local community calendars and public service announcement
managers for inclusion (at least a month in advance).

Alternate story angles are pitched (when possible) to local media personalities.

An advisory (request for coverage) is sent the day prior to the event.

Follow-up phone calls are made the day of the event to confirm the promotional materials
were received and to confirm which outlets will be present.