Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway. 2013: Health Educ Res

Full metadata record

DC Field

Value

Language

dc.contributor.author

Halkjelsvik, Torleif

en_GB

dc.contributor.author

Lund, Karl Erik

en_GB

dc.contributor.author

Kraft, Pål

en_GB

dc.contributor.author

Rise, Jostein

en_GB

dc.date.accessioned

2013-09-11T11:43:47Z

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dc.date.available

2013-09-11T11:43:47Z

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dc.date.issued

2013-06-13

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dc.identifier.citation

Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway. 2013: Health Educ Res

en_GB

dc.identifier.issn

1465-3648

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dc.identifier.pmid

23766451

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dc.identifier.doi

10.1093/her/cyt064

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dc.identifier.uri

http://hdl.handle.net/10143/301452

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dc.description.abstract

Norway has one of the most comprehensive infrastructures for tobacco control in the world and has launched several media campaigns recent years. Can yet another anti-smoking campaign, using fear appeal messages, have an immediate impact on smoking behavior, motivation to quit and health beliefs? A sample of smokers (N = 2543) completed a survey before and after a 7-week national media campaign. Individual exposure to campaign (unaided recall) was used as predictor of change. We observed no statistically significant effect on smoking status but tendencies were in the expected direction for daily smokers (P = 0.09). There were no effects on number of cigarettes per day, likelihood to quit or reduce smoking. Small but statistically significant effects were found on motivation to quit (P < 0.01, ηp(2) = 0.004) and perceived seriousness of health hazards (P < 0.05, ηp(2) = 0.002). In addition, there was an increase in interpersonal discussions about health and smoking for those exposed to the campaign (P < 0.01, ηp(2) = 0.008). We conclude that there are very small effects of a relatively short and intense mass media campaign on a population of smokers already exposed to one of the most comprehensive tobacco control programs in the world.

en_GB

dc.language

ENG

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dc.rights

Archived with thanks to Health education research

en_GB

dc.subject.mesh

Tobacco

en_GB

dc.subject.mesh

Smoking

en_GB

dc.subject.mesh

Mass Media

en_GB

dc.subject.mesh

Harm Reduction

en_GB

dc.subject.mesh

Health promotion

en_GB

dc.subject.mesh

Evaluation Studies

en_GB

dc.title

Fear appeals in advanced tobacco control environments: the impact of a National Mass Media Campaign in Norway.