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No better way to show off a brand new camera than using it in the field. The ES rental service wanted to promote the ARRI Alexa Mini, but instead of putting it on a shelf Farmboy came up with the idea to boost some young talent by giving him the opportunity to fulfill his director's debut.

That young talent was Pepijn Gijssels who came up with a creative story, where the new ARI Alexa Mini was able to proof his top quality. In an extensive making off the camera is put on a piédestal.

The short itself will be released in the coming months. Stay tuned for that!