In the context of the review period, growth in 2009 was slower, with decrease of -1% in current value terms compared with positive growth of around 2% during the review period. The slowing of the growth rate over the review period coincided with sales in the premium range stabilising, while private label saw the largest increase in share in 2009. To compete for sales, private label also launched luxury toilet paper, such as 3-ply toilet paper by the retailer Delhaize.

Euromonitor International's Toilet Paper in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market вЂ“ be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Understand the competitive environment, the marketвЂ™s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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