Business

IPPG General Director named a typical ASEAN businesswoman

Ms. Le Hong Thuy Tien, General Director of IPPG, was honored as a typical ASEAN businesswoman in Hanoi on March 5 by the Vietnam Chamber of Commerce and Industry, ASEAN, and the Ministry of Labor, Invalids and Social Affairs.

Eighty-seven businesswomen from Southeast Asia were also honored for their contributions to the development of the region, their country, and the sector in which they operate, and for introducing innovations to improve technology and protect the environment.

There were seven excellent Vietnamese businesswomen honored on the occasion, with Ms. Thuy Tien being among them. Her presentation the day before at the ASEAN Women Entrepreneurs Forum 2016 made a great impression on those in attendance.

Established in 1985 as a family company with 26 members, IPPG now has 43 subsidiaries in luxury retail with 22,000 employees. Female workers account for 60 per cent of the total and 70 per cent of leaders are women.

In Vietnam IPPG seeks success in doing business in the retail of luxury products, which requires the perfect location. It has therefore long been planning to lease premises at luxury shopping malls such as Trang Tien Plaza in Hanoi and Rex Arcade in Ho Chi Minh City.

Investment in Customer Relationship Management (CRM) has been conducted for many years to provide the best possible services and to stabilize and maintain the company’s reputation.

Capital is often the biggest headache facing enterprises when pursuing expansion strategies. IPPG requires support from the government and the banking sector to have sufficient capital to grow. To obtain such support IPPG proves the feasibility of its projects with academic analysis, practical performance, trustworthy data, efficient management, transparency, and risk prevention solutions.

It always follows its core value of “Spending to Earn”, meaning it must balance investment in infrastructure, personnel, hardware, software, and systems to adapt to each step of its expansion strategy with sufficient revenue and profit to maximize its capital use.

“Each dream is great but finding the patience to identify a way to shine is a challenge we have to overcome,” Ms. Thuy Tien said in her speech. “We hope our colleagues and the women of ASEAN will further use their soft power to develop and contribute to their country during global integration.”