SUBARU OF AMERICA IS FIRST COMPANY TO PARTNER WITH NBCUNIVERSAL’S “THE MORE YOU KNOW”

Automaker Partners With
Public Service Campaign to Promote Community Involvement

Cherry Hill, N.J., Oct 15,
2015 - The first of five branded spots debuted October 15 in the
first-ever national collaboration between “The More You Know" and Subaru,
and will air across NBCUniversal’s vast portfolio of broadcast and cable
networks and digital properties. As Subaru becomes the inaugural partner of
“The More You Know,” the automaker will bring its philanthropic efforts, Subaru
Love Promise, together with NBCUniversal’s long-established public service
initiative to further encourage pro-social involvement and community
betterment.

"We are proud and excited to be the first brand to ever nationally partner
with ‘The More You Know.’ Subaru prioritizes working with like-minded partners
that inspire action, guided by a shared vision and core values. Through this
collaboration, we hope to share a positive message and encourage people to make
a difference in their community," said Alan Bethke, Vice President,
Marketing, Subaru of America.

The first public service announcement features Bravo star, Andy Cohen, who
addresses the importance of giving back to the community, including pet
adoption, alongside his adopted dog, Wacha. The spot’s call to action unites
“The More You Know’s” focus on volunteerism with “Subaru Loves Pets,” part of
Subaru’s Love Promise philanthropic platform to support communities nationwide.
Subsequent PSAs and content released over the next year will highlight four
additional areas of shared importance – environment, education, community
improvement and health.

“This partnership is a great complement to our The More You Know PSA
campaign. We’re excited to collaborate with Subaru and their Love Promise
initiative to develop additional content to educate and engage consumers around
our shared community focuses,” said Beth Colleton, Senior Vice President,
Corporate Social Responsibility, NBCUniversal.

In addition to “The More You Know” on-air vignettes made possible by Subaru,
which will run across the NBCUniversal portfolio, messaging around the Subaru
Love Promise also will extend to the company’s digital properties including
social media platforms and a custom website, further amplifying the reach and impact of
these important pro social themes and calls to action.

About “The More You
Know”
“The More You Know,” established in 1989, addresses the nation’s most pressing
social issues, including education, diversity, health and the environment, and
uses the wide-reaching outlets of the NBCUniversal portfolio to amplify these
messages. The long standing public service initiative has garnered nearly fifty
national awards including the prestigious Emmy and Peabody Awards.

About Subaru Love
Promise
The Subaru Love Promise is just that. A promise. It is a promise to do right by
our community by partnering with nonprofit education, health, community, environment,
and animal organizations - to set Subaru apart through our deeds and the deeds
of our partners. To be unlike any other car company by doing what is right and
good, just for the sake of doing it.

About Subaru of
America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J.,
the company markets and distributes Subaru vehicles, parts, and accessories
through a network of more than 620 retailers across the United States. All
Subaru products are manufactured in zero-landfill production plants, and Subaru
of Indiana Automotive, Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation. For
additional information, visit media.subaru.com.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in
the development, production, and marketing of entertainment, news, and
information to a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment television networks, a premier motion
picture company, significant television production operations, a leading
television stations group, world-renowned theme parks, and a suite of leading
Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
To learn more visit: www.nbcuniversal.com.

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Additional information and news from Subaru is available at
http://www.media.subaru.com.