Geoffrey Ammer, 62, was Disney marketing executive

Longtime Hollywood marketing executive Geoffrey Ammer, who worked with such animated films as Toy Story 2, Mulan andA Bug’s Life, died Sunday morning at St. John’s Health Center in Santa Monica, California. He was 62.

He died after being rushed from his home, where he had suffered a heart attack.

The Toledo, Ohio native recently founded his own independent marketing and distribution company, Clarius Entertainment, serving as its president and CEO. Based in Beverly Hills, Clarius Entertainment had a number of projects in early stages, but had not yet financed and released a film.

Friend and former former 20th Century Fox colleague Tom Sherak, former president of the Academy of Motion Picture Arts and Sciences, said that Ammer was set on making the new firm work.

“They were finally getting ready to start. There is an animated movie that will be released in December. He was finally starting to enjoy the fruits of his labor in putting that company together,” he said.

Ammer held a series of top marketing posts at Disney and other studios.

He helped release the live-action Disney films The Insider, The Rock, 101 Dalmatians, The Insider, Armageddon and The Sixth Sense.

Born in Ammer graduated from Start High School in 1968. He received a degree in business from the University of Florida at Gainesville in 1977, moving that year to Los Angeles.

Ammer left Fox in 1994 to join Cinergi Productions and head that studio’s worldwide marketing. He then moved to the Walt Disney Company to become co-president of marketing.