August 20, 2013

Audi announced the launch of Audi Club India, a first-of-its-kind initiative in the luxury car industry in India. An exclusive 'Audi owners only' community, Audi Club India is designed as a platform for Audi customers to come together, interact with like-minded individuals and enjoy a host of benefits. Michael Perschke, Head of Audi India, inducted three honorary members into the Audi Club - India's leading Lady Golfer Sharmila Nicollet, Former Captain of the Indian Football Team - Baichung Bhutia and Audi India race talent, Aditya Patel.

"We believe in making fans and not just winning customers. Audi Club India is a one-stop channel that will bring together like-minded Audi owners, address all their needs, reward them and give them access to a host of privileges at Audi and beyond. We have signed up with select high-end brands which will partner with us to further enhance our offerings to our members.Owning an Audi is a special experience and Audi Club India has been setup to go that extra mile to make our customers feel even more special," said Michael Perschke.

Audi has partnered with a select group of hand-picked brands for this initiative. These include leading names in travel, hospitality and fine dining, like Abercrombie & Kent, Trident and Olive Bar and Kitchen to name a few.

A first-of-its-kind in the luxury automotive marques in India, Audi Club India will give members special access to international motorsport events, like 24 Hours of Le Mans and unique events like the Audi Ice Driving Experience. Besides, members can also enjoy several benefits closer home with priority access to coveted events like the Audi driving experience, the Audi Q Drives and the Audi quattro Cup, exclusive Audi gear and accessories, specially curated magazines and content, access to Audi Chatand unique privileges and experiences offered by Audi and its partners.

The heart of the Audi Clublies in the customer portal - myAudi.in - where members can get up to speed on all Audi Club activities, connect with dealers, service engineers and anyone else they would like to access with regard to their Audi. myAudi.in also gives them the option of ordering a service, booking a test drive, allowing them to check out new accessories or simply get to know their Audi better. Audi Club also gets members virtual face time with the crew at Audi, engineers, designers and even race drivers, through Audi Chat.