If you ride an Enfield in India, you need to thank this man

Predictably, he looks great in a leather jacket

He’s taken an ailing motorcycle brand – the oldest in the world – and turned it into a juggernaut, surging in August to become India’s most valuable motorcycle maker. In little over a decade, he’s put Royal Enfield back on the map, launching a slew of homegrown bikes like the Classic 500, Continental GT and Himalayan – that have all gone from being part of an Indian rite of passage into manhood, to international motorcycling phenomenons.

Siddhartha Lal’s Manifesto: Inspiration can be found in the smallest detail and the biggest idea – in everything from the work of a skilled carpenter to the ideals of Gandhi.

On Siddhartha: Jacket by Royal Enfield. Shirt by Paul Smith. Jeans by John Varvatos. Bow tie by Thomas Pink.