Handled bid strategy optimization and daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing of campaigns with in total over $4 million in annual spend.

Increased efficiencies in ordering from vendors which reduced hours and led to increased productivity.

Automated repetitive tasks in the research and reporting utilizing SEMrush API and Google Sheets.

Created a new competitive SERP analysis deliverable with the goal of finding opportunities for and capitalizing on Featured Snippets results.

Formulated a new link building service line to capitalize on unlinked brand mentions for our clients.

Crafted a list of over 3,000 hyper relevant target websites and conducted content based outreach for an e-commerce site with a 29% response rate, 7% link placement rate, and a content partnership with one of the largest informational websites in the industry.

Delivered SEO news and trends to internal team to maintain in-depth knowledge of industry current events and trends.

Managed facebook community management and influencer outreach for BumbleBee Tuna.

Created the framework and strategy for large scale content marketing with the goal of increasing organic ranking and driving users down the sales funnel. The content included eBooks, webinars, long-form blog content, infographics, and videos.

Optimized on page copy and CTAs on WordPress site for increased conversions based off insights from Google Analytics and HubSpot.

Optimized paid search campaigns and GDN placements.

Created all Social and Display assets as well as physical flyers using Adobe Illustrator and Photoshop.

Helped plan and promote 2 successful fundraising events, each including an auction, dinner and concert.
Made cold calls to potential advertisers and donators in the San Diego area.
Helped to create and manage a database of clients and potential leads for advertising team.
Designed web and print advertisements for advertising clients as well as company events.