A raft of industry thought leaders including David Haigh, CEO of Brand Finance Plc struck out against operators for their poor customer service during a panel session at this week's Total Telecom World, blaming high churn rates on…
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SYDNEY/SINGAPORE (Reuters) - Australia's Qantas Airways plans to cut fares and launch an advertising blitz to win back passengers, a newspaper said, after its showdown with unions caused international travel chaos and left almost 70,000…
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Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into disrepute by the wide discrepancies in value ascribed to the same brands by…
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Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and 'developing' markets. With the US losing its AA rating in brand Finance's Nation Brands index for the…
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With a focus on Manchester United , is the club's recent success on the pitch directly linked to the Glazers' running of the club off the pitch? Will John W Henry bring success and stability to Liverpool? Will the owners of Aston Villa and…
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As the Prime Minister sells brand Britain at the launch of the "Great" campaign, Channel 4 News asks, in the wake of the riots, is Britain great or broken? Brand Finance Managing Director David Hensley told Channel 4 News this…
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The combined value of the top 100 Turkish brands has increased 10% from last year to a total of $33 billion. However total brand value of the top 100 Turkish companies still remains lower than technology brand IBM, which ranks as the fourth…
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Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages, such as building customer loyalty and enabling a price premium for the branded product. As such, the…
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Another year, and another British government initiated an inquiry into intellectual property , or so it seems. The latest, a Review of IP and Growth led by Professor Ian Hargreaves , was released on 18 May by Dr Vince Cable, the secretary of…
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We are expanding our Sydney team and are seeking a Valuation Manager and Analyst. Please click the link below to read the job description and then send your resume to a.chandra@brandfinance.com
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Brand Finance plc , the world’s leading brand valuation and strategy consulting services firm, has announced the promotion of its India office MD Unni Krishnan as Global Strategy Director to lead brand strategy projects across its…
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