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From a corrugated shed on a Havelock North vineyard, Sportsground continues its growth as one of the busiest internet sites in the country by formalising its relationship with netball for digital administration.

Netball New Zealand (NNZ) chief executive Hilary Poole said Sportsground would be the preferred partner for digital administration services across the country.

Sportsground already has a relationship with 64 per cent of NNZ-affiliated centres and many clubs and schools.

Chief executive Mike Purchas said Sportsground ran sport administration services for "a whole bunch" of smaller codes and with the netball deal it now had three of the four most popular codes.

"If you measure the size of a code by participation there are really only four sports codes that have very high numbers - more than 100,000 participants. They are rugby, netball, soccer/football and touch," he said.

"Of those we have rugby, netball and touch."

Sportsground receives millions of page views per month but the workload was not seasonal.

"Most sport participation in New Zealand is winter-based and school age, if you look at sheer numbers of participants, but over the summer with sports such as tennis, athletics and touch we still find ourselves quite busy."

Currently the business was "flat tack" gearing up for winter sport, giving training workshops throughout New Zealand to new club administrators.

Clubs had a high turnover of volunteer administrators because participation was often linked to the participation of their children.