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Here’s how it works:
“The more people who “Like” Mission on Facebook, the farther our chip moves from Los Angeles to New York City and the more the coupon value increases! Reserve your coupon today and be sure to share with your friends to help us get to New York City. This requires 15K likes. If we make it, the coupon value will reach a FREE bag of Mission chips! Reservations close March 2, 2011 at 8:59 PM PT or when supplies run out.”

Once you have registered and if they get enough “Fans” you will get you FREE Bag Of Mission Chips at this link on March 4