Here's a simple question : what if Mercedes-Benz were the most fashionable automobile brand ? This question may lend to confusion; I'm not talking about in-fashion cars, rather the word "fashion" as it pertains to the fashion industry. When you learn about the involvement of German manufacturers in the many international fashion weeks, and when you see how the launch of the Class A and the new CLA were orchestrated, you could only respond in the affirmative.

It is yet a (nice) reality, but Zahia Dehar presented us, only few weeks ago, during the last fashion week “haute-couture”, her 3rd collection of high lingerie, signed by her brand Zahia Couture. I think that some observers were thinking that the story of this project would be ephemeral like a wildfire… the history turns in the good side for Zahia thanks to her nice story in the golden wheat fields of the summer !