Branding is important in business. Promoting your company’s brand and enhancing the brand value is a key aspect in deciding the success. At modern times, maintaining the brand of a company is not just the need among the customers and prospects, but also with the employees. Brand rightly conveys your consistent quality, credibility, reliability and expertise. Companies nowadays put in a lot of effort and money into brand establishment.

While building applications or web sites, organizations try to hide the service provider names and logos from the users. Especially if these are used at client systems, then a better approach is to show only the company’s brand and/or the client’s logo. It will be a real value-addition if you can provide a customized brand experience based on the client who is logged in.. Imagine “your logo, your client logo, and your company tag line” changing dynamically based on who logged on to the app!!

When you build an App in Enterprise First, you will have the option to define numerous brands for your company. You can configure a default brand for your account, and unique brands for each and every Apps or Users.

It is also possible that two different pages in your app can have two different branding if you prefer it this way. If the permissions are set, your users can also change the brand.

The combination of Theme, Style and Brand can surely bring in a unique look and feel to your App.