Emerald Expositions is the largest US operator of brand to brand trade shows exhibitions. Founded in 1994, Emerald Expositions has grown into a behemoth, owning more than 50 tradeshows that span from home goods and jewelry to action sports.

According to an analysis of the situation by Jeff Harbaugh & Associates, while Emerald Expositions has extensive value, there are some risk factors associated with their going public, including the changing nature of trade shows.

Emerald Expositions is going public as what’s referred to as an Emerging Growth Company, which means they won’t have to bow to rigorous reporting of financial reports, as well as other regulatory requirements that other public companies are subject to.

Emerald Expositions is expected to price during the week of April 24, 2017. The company will list on the NYSE under the symbol EEX.