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SEO Perth

In our hyper connected, increasingly competitive world it’s more important than ever for Perth businesses to stand out online. A well designed SEO and online marketing Perth focused strategy will ensure your website and social channels become your hardest working employees. Whether you own an online store, are selling your own services or want to improve the visibility of your website, a good local, Perth focused SEO plan can bring valuable, paying clients to your door. At Start we do SEO Perth style!

Social Media Perth

Social Media is playing an increasingly important role in search engine optimisation and is connecting businesses in new and exciting ways. At Start SEO we work with our Perth clients to discover which social networks their audience are actively using and then create unique, engaging content that grows networks and encourages engagement. Whether you’re looking for guidance on the best social platform or need a complete social media strategy that connects with a Perth audience, Start SEO have a solution. Find out more on our Social Media Perth page.

Online Marketing Perth

Online Marketing is often confused with SEO but there are some big differences between the two. Where SEO focuses on improving a websites organic ranking, online marketing (or SEM) encompasses paid marketing channels such as Pay Per Click, Google Ad Words and Remarketing. At Start SEO we help Perth businesses reach out and connect through a variety of online channels, all of which create more opportunities to engage with new clients. How will your future clients discover your business?

“After only a few months with Start we are in the top 5 on the first page of Google. We continue to receive updates on the progress of our website and their SEO service all for a very reasonable rate (ie. much cheaper than we were previously paying for a lesser service) “

Mitch Capelli, Highways Traffic

Why choose Start SEO in Perth?

We know that making a decision on how best to allocate your marketing dollars is difficult. In fact, there are so many Perth SEO businesses making big promises, how do you know which one will get the results you need to make your business a success online?

At Start SEO our mission is to provide an efficient and transparent service to each and every one of our clients. We believe it’s this honest approach to business that gives Start SEO such a high satisfaction rate, and plays a major role in our exceptional results. Our testimonials from real, Perth based clients not only demonstrate our ability to increase ranking but prove the importance we put on building strong working relationships with all of our West Australian clients.

We work hard to ensure that your website and all of its connected channels works harder than your competitors websites. To do this we take a holistic approach to search engine optimisation and focus on ensuring all aspects of your websites performance is at its peak. How do we make it work harder? See below.

How your Perth SEO team makes your site work harder

Analytics & Insight

We analyse all aspects of website traffic, visitor behaviours and content engagement, to help establish a complete picture of your sites activity. Making informed decisions is the backbone to our SEO strategy.

Content & Keywords

Start SEO get to know your competitors and the keywords that your clients use to find your service. We optimise your site to ensure these primary and secondary words drive traffic to your site and focus page content.

Performance

Ensuring your site loads quickly and is well optimised is one of Googles key SEO factors. Not only do we compress and tag all onsite content but we use the most efficient server performance and delivery methods to keep your site running at maximum capacity.

Backlinking

In recent years Google have restored some much needed order to link building methods, penalising sites that build links through dodgy link farms. Start SEO ensure that we build real, meaningful links that drive eyeballs to your content and build trust with Google. No funny business!

Design

Start SEO put a high priority on user experience and clear, intuitive design. We review your site to ensure it looks good and contains clear, focused messaging and is built using clean, structured code – all factors that can impact your sites search ranking.

Perth Social Media

At Start SEO we understand the importance of a Social Media strategy for Perth businesses that grows a local audience. The more engaging the content, the more people we can get talking about your business and the more traffic the visits your website, in turn boosting your search engine ranking.

Why you need a SEO Perth expert

Our Perth based SEO team have fine tuned our online marketing methods and understand what it takes to shine as both a Perth SEO expert and national SEO provider. We’re a local team, using local knowledge to grow Perth and Australian businesses through a clearly defined set of SEO methodologies – that work!

Our experience has taught us that, to get the very best results, an SEO agency needs to balance their technical experience and understanding with local knowledge and a cultural understanding of the intended audience. It’s one of the reasons why we place importance on using local SEO experts.

We use a mix of content strategies, site structures and sever side performance methods to ensure that when search engines discover your site they:

Full Service Digital Marketing Agency

Through our Start Digital Perth Web Design team we deliver high quality, cutting edge web design to suit every budget. Our web designs provide the foundation to much of our SEO work. By building a new website on a strong foundation we ensure your new website is getting the best start in life.

Of course, we’re not limited to working only on sites that we’ve built. We work with existing client websites on a variety of platforms and deliver a wide range of supporting digital services that help improve a businesses digital profile. From Perth Google Ad Words and Perth Remarketing services through to web design and local SEO solutions, Start SEO is a one stop shop to all things business marketing and design. Read more about our experience and local knowledge at the About Start SEO page.

“After spending thousands on a website and SEO that got us nowhere I contacted Start. They created an incredible website that, after only three weeks, moved us to the top of page one on Google for all of our key words. To say I’m happy would be an understatement!”

Conjoint Industries

Our SEO Process

1. Research & Analysis

Every business and every website is unique. With this in mind we use a series of methodologies and tools to create unique SEO strategies that are carefully tailored to suit each and every client.

Before we embark on any on site work we conduct an in depth analysis of your website and the competitive space. During this phase we:

identify your main competitors

determine what makes a site successful in your sector

discover audience demographics and location

establish activities and patterns that help attract valuable leads

capture data and statistics that provide insight into current performance

search for gaps and opportunities in other online channels

Once we’ve established the best way forward we work closely with you to develop a structure for keyword use across all website pages. It’s important that your keywords not only help improve your ranking but that they help convert your new found traffic into a positive action – purchasing an item, using the contact form, picking up the phone.

Online Marketing & SEO

2. Keyword & Structure

Once we’ve established the competitive landscape we work closely with you to research and develop a structure for keyword use across all website pages. We believe that keyword research drives every successful Perth SEO strategy. It’s these keywords that provide the insight into user behaviour and help us create the most appropriate content.

It’s important to make informed decisions at this stage and we rely on reports and statistics to ensure we use a keyword strategy that drives real traffic to your site. Given that the goal is to increase traffic to your site our goal is to help your site rank for the most effective keywords, not obscure terms that no one is using.

Additionally, it’s important that your keywords not only help improve your ranking but that they help convert your new found traffic into a positive action – purchasing an item, using the contact form, picking up the phone.

Site Performance for SEO

3. Optimisation & Links

To ensure your site can be easily crawled and indexed by Google it needs to be well optimised. What does SEO optimisation look like? At Start SEO Perth we focus on speed, performance and usability.

We know that web page speed is a deciding factor in how Google displays and ranks your website. With an ever increasing number of desktop and mobile devices to cater for across a range of network speeds, it’s important that hosting is zippy, images are compressed and sites use Content Delivery Networks (CDN’s).

Similarly Google trusts websites that have high quality links pointing back to their site. The practice of building backlinks has historically been one thats been exploited, which has resulted in poor quality websites and unethical services being positioned higher on search engines. Thankfully Google and Bing have restricted this ‘black hat’ behaviour and now reward sites that establish a real, meaningful presence on local and national directories and high authority domains. By managing your backlink strategy in a ‘white hat’ manner we help build trust and improve your domains authority.

Perth Social Media Solutions

4. Other Channels

Having a website is just one piece of a much larger puzzle, albeit the most important piece. As a part of our backlinking strategy we also work on establishing strong links and integration with your other online channels.

The more people talking about your service and the more opportunities your users have of discovering you, the more powerful your Perth SEO campaign will be. From Facebook posts and Linkedin connections through to Instagram photos of the team and Twitter chatter, the more talk that Google recognises the more chances you have of your site increasing in ranking.

To do SEO Perth style your website and channels need to stay active. Google loves to see regular content updates and businesses that continually reach out to engage with their clients.

We use the analogy that if a shop has it’s lights on, doors open and signs out they’re more likely to attract business than the shop with blacked out windows, closed doors and poor signage. It sounds obvious when put like this, but by not engaging in a trustworthy SEO campaign you’ve effectively closed up shop.