OUR NUTRO
FEED CLEAN™ PHILOSOPHY

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energizes them from the inside out, no choice is more overwhelming than how to feed them.

“What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day the NUTRO™ brand promises to strive to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™

WILD FRONTIER™ Dog Food
has found a new home!

Discover our new recipe inspired by the way our dogs' ancestors thrived in the wild.

A pet's food energizes them from the inside out, and NUTRO™ clean recipes are simple, purposeful, and trustworthy - made of real, recognizable, non-GMO ingredients†. Each of our NUTRO™ Dry Dog Food recipes is clean, and the same is true for our NUTRO™ Wet Dog recipes, NUTRO™ Dry Cat recipes and NUTRO™ Crunchy Treats. We are pleased to announce that our ULTRA™ Wet Dog recipes will soon be clean and look forward to officially adding it to the list of clean recipes. But we have more work to do on all of our wet cat food, all other dog treats, and MAX™ Cat products, and we won’t rest until choosing any of our products means choosing clean for your pet. NUTRO. FEED CLEAN™.

What exactly does clean mean to us?

Simple

We will exclusively source non-GMO ingredients as close to their native form as possible. We will never add artificial preservatives, flavors, or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein.

Purposeful

We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

Trustworthy

We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.

Benefits of Feeding NUTRO™

Tail Wagging

Help your dog feel healthy and happy with a complete meal from NUTRO™.

Playtime

NUTRO™ recipes give dogs the energy they need to be active and playful.

Shiny Coat

NUTRO™ recipes are crafted to promote healthy skin and a soft, shiny coat.

Full life

Tailored recipes for life stages and breed sizes provide necessary nutrition for a full life.

OUR NUTRO™ DRY DOG RECIPES

All the “life” in your pet’s life is dependent upon how you feed them. A pet’s food energizes them from the inside out, and NUTRO’s dry dog food clean recipes are simple, purposeful, and trustworthy – made of the real, recognizable, non-GMO ingredients.†NUTRO™. Feed Clean™.

†Trace amounts of genetically modified ingredients may be present due to cross contact during manufacturing.

All the “life” in your pet’s life is dependent upon how you feed them. A pet’s food energizes them from the inside out, and NUTRO’s dry cat food clean recipes are simple, purposeful, and trustworthy – made of the real, recognizable, non-GMO ingredients.†NUTRO™. Feed Clean™.

†Trace amounts of genetically modified ingredients may be present due to cross contact during manufacturing.

All the “life” in your pet’s life is dependent upon how you feed them. A pet’s food energizes them from the inside out, and NUTRO’s wet dog food clean recipes are simple, purposeful, and trustworthy – made of the real, recognizable, non-GMO ingredients.†NUTRO™. Feed Clean™.

†Trace amounts of genetically modified ingredients may be present due to cross contact during manufacturing.