We can all recall people, experiences, books and ideas which have changed our life. What motivates you, your dreams, and your passion? What have been your key ‘influencers’?

I bet you can trace back to an inspirational person (family, friend, coach, business mentor), or a great book you read, an experience you had − positive or negative.

I’m sure those entrepreneurs, managers and leaders among you have also been motivated by amazing business-women, such as Australian of the Year, Ita Buttrose. In such instances, we’re inspired ‘from a distance’; someone like Ita might have inspired through business, charitable or even political endeavours − hence, has created a positive effect (even from afar) by way of ‘influence’.

Not only can a figure like Ita generate positive change around her, but a ‘high-profile’ works in other ways too. It leads to business success, enhanced opportunities to learn, travel and grow.

Evidently, in many cases, such ‘influencers’ are rich, well-known or even celebrities. It may seem like this sort of influence is difficult to replicate if you are none of the above. Not everyone can be an editor for Women’s Weekly, or appear on Sunrise (although, there’s no harm in trying), however times are rapidly changing. The good news is social media and the Internet have offered us all not only the opportunity to be online publishers or TV moguls, but the chance to create an influential space around us within any given field. With the right strategies, skills and attitude, you can become recognised as a leader in your own area of expertise, and enjoy the benefits this brings.

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I had a great chat with Troy Haines and Hamish Sterling on their theSPACE podcast.

theSPACE is an entrepreneur, business and innovation hub in Cairns, and Troy and Hamish have started a weekly podcast to deliver some great info to people looking to start or improve their business.

Building your brand and influence online – it doesn’t have to be expensive

We covered branding for new businesses and entrepreneurs – covering the essentials to get starteed (without breaking the bank) – I also shared some tips on essential Social Media for building your personal brand online.

We talked about why you need a digital brand when you are starting a new business – and why you don’t want to over-invest in your brand until you are very clear about what your vision for the business is. This often means having some sales, as your customers are the best people to get feedback about your products and services and your branding. Many people make the mistake of building the perfect company, product or service, only to find there isn’t demain for it.

We touched on personal branding and the role of social media in building a professional personal brand footprint.

About DALLAS

Dallas is a Digital Brand Strategist based in Cairns, Australia. Dallas helps professionals create and capture more value in their business. He specialises in professional services branding, marketing and website design.