Car hire comparators launches safety campaign

24 November 2010

Car hire comparator Carrentals.co.uk is launching its new ‘Hell is Other Drivers’ Road Sense campaign as part of the national 2010 Road Safety Week, designed to encourage all drivers to slow down and take care on Britain’s roads.

According to the road safety charity Brake, every 14 hours in the UK someone is killed by a driver who is speeding or travelling too fast for the conditions.

The new Carrentals.co.uk ‘Hell is Other Drivers’ campaign focuses on the dangerous driving of other road users, providing advice on how to stay safe on the roads and a range of offers, including discounts on reflective gear for children and adults from BrightKidz and Cyberglow, savings on winter clothing from OutdoorLook, and exclusive offers on car accessories from Me-Mo and emergency car kits from SurvivalBox.

Carrentals.co.uk has also developed its own ‘Highway Code for Other Drivers’, offering a light-hearted, but serious look at the dangerous actions many drivers take every day, and how everyone can improve their driving and safety.

The company has also teamed up with the Highways Agency and the national road safety charity Brake, to offer a range of information on safe driving.

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Gareth Robinson, Managing Director of Carrentals.co.uk, says: “Every year car drivers, passengers and pedestrians are tragically killed in road accidents, so it is vital that we all act on the advice given by organisations such as Brake and the Highways Agency to help prevent these deaths. Despite us all being aware of the dangers of speeding and driving without care and attention, we still see drivers putting their own, and others’, lives at risk on a daily basis.

“This is the fifth year we have run our Road Sense campaign, and each year we try to encourage drivers to drive more responsibly and safely. Over the last year we’ve had a range of feedback from our customers on the dangerous actions of other drivers – from tailgating to reversing up motorways – so this year we’re trying to encourage people to think about how their actions affect others so they don’t become one of the ‘other drivers’.”