I’ve been watching lots of professional services firms evolve to take on the world of digital. PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. Even the big consulting firms are finding their way into the digital strategy arena.

These are exciting times for anyone in the advertising, marketing and communications space. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Agencies need to “bring it” with compelling, integrated ideas. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. What matters most is the combination of the ability to understand a client’s business, the ability to generate stellar ideas based on true insights, and the ability to deliver on those ideas.

I am in the midst of a related career transition and will be sharing more details in the near future. I’m excited to be sharing and collaborating more with peers who understand this space. I’m excited to be writing again and getting this blog back in gear, hearing from you about what excites you most in the world of digital. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape. Describing it as “fun times” would be an understatement.

What do augmented reality, snowdays and New Orleans have in common? A Happy Holidays card and helping to spread some joy from Rosetta.

Every year agencies of all types like to show their stuff with digital holiday cards. Looking to raise the bar from last year, the Rosetta team is trying something new. Our team took their passion for technology, social media and working for a good cause to dream up something fun – and we hope people find it to be a “different taste” from the usual agency card. Grab your webcam and see what I mean.

What’s more joyful than catching snowflakes on your tongue? If we catch a million snowflakes, on February 20, 2010, we’ll be in New Orleans providing some joy to local children at City Park: a snow day. Read more at the card site, and I look forward to sharing stories of the joy from that event in a couple months. Have a happy and healthy holiday season.

Note: We’ll be watching usage and looking to fix or upgrade features – would love your input on what we could improve.