Wednesday, March 21, 2012

"Pretty Little Liars" Season 2 Finale is Most Popular Social Media Topic in the History of Television

The season 2 finale of ABC Family's Pretty Little Liars, titled "Unmasked", generated the most buzz on the social media channels of any regularly scheduled series in the history of television...ever! The initial showing became one of the biggest hours ever on Twitter with fans tweeting an astonishing 654,000 times during the first airing of the episode, which averages out to about 32,000 tweets per minute. Over the course of the entire day, 1.6 million tweets were sent by as many as 667,000 different users.

During the show on Monday night, there were seven different topics trending with regards to the series: "Pretty Little Liars", Pretty Little Liars in 10", "If Mona", "Spencer and Toby", "Dr. Sullivan", "Mona" and "ADay".

According to founder of TweetReach Jenn Deering Davis, "We've been tracking tweets about television shows and events for several years, and this is one of the biggest hours of TV on Twitter we've ever seen. Pretty Little Liars is consistently among the most active shows we track, and Monday night's finale eclipsed the show's previous high of 289,000 tweets during the one show."

If you are unfamiliar with the show, the premise is simple. The story follows a murder mystery involving four estranged best friends, all of whom are on a mission to discover the killer of another friend, Allison. During their hunt, the group is tormented by text messages from an anonymous sender who goes by "A". After two full seasons, the identity of "A" was finally revealed, obviously making it the most watched episode yet.

The four main stars of the show, Ashley Benson, Lucy Hale, Shay Mitchell and Troian Bellisario, are all avid tweeters and all have extensive followings on the site. In addition to that, Pretty Little Liars is the number one telecast for females aged 12 to 34 during its airtime as well as the number one scripted cable show in 2012 thus far for the same demographic. And if there is one thing that females aged 12 to 34 love to do, it's tweet.

Source: 'Pretty Little Liars' Finale Receives Most Social Media Buzz in TV History