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Danica Patrick currently sits 10th in the NASCAR Nationwide Series standings in her first full year in the series, but she “is seemingly everywhere, making headlines and attracting attention for a host of high-paying sponsors,” according to Bob Pockrass of SPORTING NEWS. Television ratin ...

Nike is "looking to expand its reach further in the international Olympic world, including a possible sponsorship deal with the 2016 Games in Rio de Janeiro," according to Stephen Wilson of the AP. Nike Brand President Charlie Denson said, "We've always focused on the athlete. The misperception mi ...

In Pittsburgh, Josh Yohe writes the marketing of Penguins C Evgeni Malkin for the cover of EA Sports' "NHL 13" video game "has served as a fun endeavor following the team's surprisingly early dismissal from the postseason." Penguins VP/Communications Tom McMillan said, "Our staff has had a lot of fu ...

Top-ranked tennis player Novak Djokovic has “signed a five-year deal with Japanese clothing brand Uniqlo," according to a source cited by Danielle Rossingh of BLOOMBERG NEWS. The source said that Djokovic “will wear the company’s sports and casual wear and work with Uniqlo on desig ...

Samsung is “throwing its hat into the Olympics advertising ring with a web-only video” starring MLS Galaxy MF David Beckham to promote its new Galaxy Note smartphone, according to Shareen Pathak of AD AGE. The video, created by Cheil USA, sees Beckham “walk onto a ‘set&rs ...

Charlotte-based Integrated Sports Science's OhYeah! nutritional shakes this week will unveil "near-life-size cardboard standees" of Angels 1B Albert Pujols in Orange County (Calif.)-area Albertsons locations as a new "marketing campaign flexes its muscles in his new baseball home," according to Marc ...

U.S. hurdler Lolo Jones was profiled on HBO's "Real Sports" last night, and HBO's Mary Carillo noted Jones has eight endorsement deals, including companies like Asics, Oakley and Red Bull, despite failing to medal in the '08 Beijing Games. Carillo asked, “How much of your success with these en ...

Sergio Tacchini has “parted ways" with top-ranked men's tennis player Novak Djokovic, claiming he has "‘outgrown’ the brand,” according to Danielle Rossingh of BLOOMBERG NEWS. Sergio Tacchini in a statement said, “It has been mutually and amicably decided that, as of th ...

Champions League sponsor MasterCard in the future “wants an earlier kickoff time for the final to maximize the game’s global viewership,” according to Tariq Panja of BLOOMBERG NEWS. UEFA has said that 150 million viewers “globally tune in to the final,” which this ...