Read this: Live TV runs through our blood

Summary: TV is instant and alive. Live viewing runs through our blood. Rather than adding the odd movie or TV show to our service every few weeks, we broadcast up to nine hours of new content every day. Live TV still creates a shared experience and enables us to deliver advertisers simultaneous mass reach.When pay-TV and the internet threatened ‘the end of TV’ 20 years ago, we found a way to co-exist. New players present ITV with exciting opportunities to innovate in the space in the UK and internationally.
But the point at which those services start to move further towards a linear TV model is precisely the point at which we need to make sure we use our digital services – and back ourselves – to offer our audiences what we are already brilliant at. After all, we’ve been doing it for 60 years. www.broadcastnow.co.uk

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