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Juice Beauty PHYTO-PIGMENTS Precision Eye Pencil

Gwyneth Paltrow teamed up with Juice Beauty to create the much-anticipated PHYTO-PIGMENTS line… and it does not disappoint. Love her or hate her, here’s one irrefutable truth: actors know makeup. They’ve sat countless hours in a makeup chair, and know the difference between good and not-so-great makeup.

What GP brought to the Juice Beauty makeup line is a significant upgrade in natural makeup functionality.

The Precision Eye Pencil was one of the PHYTO-PIGMENTS products I was especially excited for: a twist-up, long-wearing (but not waterproof) pencil in rich colors.

It’s become one of my go-to daily makeup products.

Why I Love It

There are four main reasons I’m in love with this eyeliner:

The ingredients are clean and high quality (more about that under Inside the Ingredients below).

The pencil glides over skin smoothly, making it easy to apply. Some–okay, many–traditional eyeliner pencils have a texture which is relatively dry and hard, thus tugging at skin as it is applied. No such troubles here!

The pigmentation is extremely rich. This just makes the color even prettier.

The formulation does not irritate my eyes at all, even when applied to the waterline–although, the application is so precise that I feel the need to smudge it slightly on the waterline for a softer effect.

The Downsides

I’ve only been able to find two downsides to this eye pencil. Firstly, the color palette is limited. Secondly, it can smear easily in the presence of water or sweat. But these drawbacks haven’t stopped me from wearing–and loving!–this eyeliner.

The Colors

The Juice Beauty eyeliner is available in three colors: black, brown and charcoal.

How It Works

When applying to the eyelid, Juice Beauty recommends using their powder to prime the lid prior to applying eyeliner, for a longer wear. They have a loose powder and pressed powder to choose from, but whatever powder you have on hand should do the trick.

For a more intense look, layer a dark pressed powder over this pencil with an eyeliner pencil.

It also works well on the waterline, if that’s the look you’re going for.

Inside the Ingredients

This vegan formulation is free of petroleum, parabens, and phthalates. It’s even free of artificial dyes, a real victory in a highly-pigmented makeup pencil like this.

The false daisy extracts, surprisingly, provide pigmentation in addition to the inorganic ingredients at the end of the list. This is a welcome change from the typical petroleum-derived carbon black commonly found in eyeliners.