KUALA LUMPUR, January 23, 2016 – Known to empower travellers with the ability to locate, compare, rate and review competitive currency exchange rates around them, CurrenSeek’s latest major platform update also benefits licensed money changers by making their brand visible online beyond their physical shop front to over thousands of iOS and Android mobile app users and enabling direct currency exchange bookings.

CurrenSeek has further partnered up with regional players from the travel industry to make currency exchange a more rewarding experience all round for its users. This includes offering privileged users who complete booking transactions via the app: free travel insurance by Tune Protect, discounted rides by Grab, free data roaming by Flexiroam, and more to come. (Terms and conditions apply.)

CurrenSeek users would not only be able to book their currency online, lock down and enjoy personalised deals offered by money changers from the comfort of their own home, but also exciting travel rewards after making their purchase. Another handy new feature includes being able to “Set Alerts” to notify them real-time when rates for their chosen currency dip in their favor. This is highly useful for travellers who tend to plan ahead for their trips and don’t mind waiting to secure better rates down the road.

Founded by Amir Haghbin, Hakim Karim and David Oh, the idea of CurrenSeek was triggered by an everyday problem experienced by travellers all over the world. Amir’s story is a universal one: “I was looking to exchange a large amount of currency and was recommended a money changer with good rates, but there was a long queue. I exchanged my money after a long wait, but then stumbled across another money changer with no queue and even better rates. I could have hundreds of Ringgits if I had known! When discussing the idea with Hakim afterwards, we joked that there should be an app for that, but there was none.”

Extensive on-the-ground validation and research showed that the disparity in rates could be as much as 20-30% even within a 5 minute walk (documented in their blog), so the team developed a location-based mobile solution that maps the location of money changers and their rates, and shows how much travellers can save.

CurrenSeek app currently lists almost 200 money changers in Malaysia, including at both terminals of Kuala Lumpur International Airport. Besides acting as an extended marketing platform for money changers, CurrenSeek aims to play a pivotal role in helping make their businesses FinTech ready—by enabling them to accept online payments; facilitating compliance with regulatory requirements related to ‘Know Your Customers’ (KYC), anti- money laundering (AML) and customer due diligence (DD); and providing actionable insights to help them manage their business more efficiently with data-driven decisions.

With the aim to ‘make currency exchange work for you’, CurrenSeek connects travellers with money changers to ensure fast, convenient and fair exchanges. Founded in Malaysia, the B2B2C startup is driven by co-founders Amir Haghbin, an MBA, user acquisition and digital marketing strategist; Hakim Karim, who has accumulated over 25 years’ experience in finance strategy, technology and product management; David Oh, who has over 20 years of experience as an IP specialist, serial entrepreneur and former lawyer.