Archive for the ‘ISP’ Category

Phorm, a behavioral ad targeting firm, signed deals with large British ISPs British Telecom, Virgin Media and TalkTalk to target ads to consumers across the U.K. The Wikipedia page on Phorm details their frightening evolution. They originally started as an opt out operation, but the Information Commissioner Office warned they must be opt in. BT conducted trials without testing their customers, as noted in the June 4th Wikileaks BT Phorm document!

And, as if that was not bad enough, under the current set up they would still collect your data even if you opt out, and if you ever delete your cookies you would be opted back in.