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TAG Heuer Support Cara Delevingne's Decision to Auction Watch in Honour of Cecil the Lion

TAG Heuer ambassador, supermodel and budding actress has made a stand against the brutal killing of Cecil the lion with full support of the luxury watch brand.

It is well known that Cara has a lion tattoo etched onto her finger in honour of her star sign Leo showing her love for the animal. Her collaboration with TAG Heuer to form the sensational special edition timepiece is engraved with the majestic head of a lion to echo the model’s tattoo and August birth date. Cara’s intention is to auction her personalised TAG Heuer Carrera watch on eBay donating the full amount to WildCRU.org - the research unit that followed Cecil for many years; an apt fitting for the tragedy that ended the life of Cecil and disgusted a nation that believes killing any animal for sport is unnecessary and cruel.

TAG Heuer tweeted: “Inspired by our friend Cara Delevingne Tag Heuer supports this great social cause and will match the amount raised from Cara’s auction to wildCRU.org. LET’S JOIN FORCES!”

The luxury brand are in full support of their ambassador and are truly inspired to join the fundraiser to ensure that the brutal killing will not be repeated. The stunning masterpiece that lies within the Carrera collection is sure to raise an astounding amount of money especially with the beauty leading the auction. The watch was specifically designed for the supermodel with the diamond encrusted bezel, matte black dial with contrasting rose gold indices and chiseled hands. The inside of the strap witnesses the signature of the Cara presented in rose gold. With just over 2h hours left and 89 bids we are sure the bidding war will continue to the last minute.