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To better align the investor protection objectives of the rules with their economic impact, FINRA is considering, among other things, the following changes: (1) consolidating the rules under a single series in the FINRA rulebook; (2) increasing gift limits from $100 to $175 per person per year; (3) including a de minimis threshold below which member firms would not be required to keep records of gifts received or given; (4) amending the non-cash compensation rules to broadly cover all securities products; and (5) incorporating existing guidance and interpretive letters into the rules. FINRA also is proposing a revised approach to internal sales contests that offer non-cash compensation. In addition to these proposed amendments, FINRA also is proposing to incorporate into the rules a principles-based standard that would require member firms to adopt written policies and supervisory procedures with respect to their business entertainment activities.