Wi-Fi and mobile-connected devices will generate 68% of all Internet traffic by 2017. [xxii]

There are more mobile Internet users than desktop Internet users; 52.7% of global Internet users access the Internet via mobile, and 75.1% of US Internet users access the Internet via mobile. [xxiii]

COST OF POOR MOBILE PERFORMANCE

46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices. [xxiv]

53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. [xxv]

65% of consumers say that a poor online experience has a direct impact on their opinion of a brand. [xxvi]

39% of mobile users are not happy with their online experience due to slow pages and mobile site freezes/crashes. [xxvii]

46% of mobile users would abandon a page if it did not load within 3 seconds. [xxviii]

Tablet users are 33% less likely to purchase from a company online if they experience poor site performance, 46% will go to competitor websites, and 35% are less likely to visit the problematic website on any platform. [xxix]

Every one-second delay in web page load time could lead to $1.6B in annual losses for major online merchants. [xxx]

52% of customers are less likely to engage with a company due to a bad mobile experience. [xxxi]

30% of dissatisfied mobile shoppers say they will never return. [xxxii]

36% cited slow load times as the cause of abandonment on mobile travel sites. [xxxiii]

M-COMMERCE

B2C mobile commerce sales in the US are valued at an estimated $83.93 billion. [xxxiv]

82% of people consult their phones regarding a purchase they’re about to make in a store. [xli]

30% of all online purchases took place on mobile (24% on a phone, 6% on a tablet). [xlii]

By 2019, 25% of all global online travel bookings will be from mobile devices. [xliii]

50% of all online travel bookings in the US are expected to occur via mobile device in 2016, yet only 24% of the top 100 mobile travel sites loaded in the ideal time of 4 seconds or less across devices. [xliv]

INVESTMENT IN MOBILE

Only 14% of companies Forrester surveyed use mobile to transform their customer experiences. [xlv]