Tesco’s Virtual Grocery Store [Video]

24 Aug Tesco’s Virtual Grocery Store [Video]

Need a way to kill that extra time at the airport between security and boarding? Tesco’s new virtual grocery store let’s travelers shop for food while waiting for their flight and have it delivered to their homes upon return.

I’m not sure how much value the in-airport display adds for the frequent traveler and the video leaves me wondering how much time is needed between order and delivery. I think travelers are more likely to use this service via the mobile application on their return trip.

This isn’t Tesco’s first virtual store. Last year, they rolled out a similar concept in the subways of South Korea.