If you watched American Idol on Wednesday night, you may have seen Domino's Pizza CEO David Brandon starring, for the first time, in a television commercial for the locally-based pizza delivery giant in which he "burned" a cease-and-desist letter from sandwich chain Subway.

According to Domino's, Subway is requesting that Domino's quit running an ad campaign where it touts the results of an taste test it commissioned that revealed participants preferred Domino's new baked sandwiches over Subway's.

In the spot, Brandon says after receiving the letter, he planned to burn it, but "everything's better when it's oven baked." Then he tosses the letter into a Domino's oven, and the camera shows it catching fire.

The ad was filmed at Domino's world headquarters in Ann Arbor Township. It will continue to run on television during the duration of the company's ad campaign.