As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Which Olympians Have the Most Marketing Potential?

Our Guide to London's Most Bankable Athletes

Published on July 23, 2012.

Bruce Jenner made his name at the Olympics. So did Michael Phelps, Mark Spitz, Mary Lou Retton and a host of other athletes who went on to long, lucrative careers as sports endorsers. So who has gold-medal marketing potential this year when the 2012 Summer Games begin next week in London?