Author: Jeannie Walters

Many content strategies center on a blog. I know ours does at 360Connext. Our blog is the hub of our thought leadership, our reactions to current events, our “x marks the treasure” spot on our social media map! I write several times a week and I’m often asked where we come up with our content. […]

Evolution, by its very definition, is supposed to advance us forward. From Merriam-Webster: a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state And yet there are two recent examples which show another side of evolution. When brands that had loyal fans, followers, customers and more […]

I’ve been challenged! I’ve been challenged to the Ice Bucket Challenge for ALS awareness. This means I have 24 hours to either douse myself with a bucket of ice water or donate $100 to the ALS Association. Watching celebrities and high school friends hop around in discomfort after experiencing the surprise is fun, but how […]

We’re beyond the half-way mark of this year, folks! Do you know where your social media strategy is? The world continues to change at lightning speed. Here are a few social media predictions for the rest of the year. What do you think? 1. Community Managers will get better titles. Talk to any community […]

Have you discovered Jelly yet? It’s the latest venture from Jack Dorsey, co-founder of Twitter. The idea, as outlined in the promotional video, is simple. Using the Jelly app on your phone, snap a picture of something and ask a question of the community. Walk by a statue you don’t recognize? Snap a photo and […]

There’s bad advice going around. That’s my conclusion after seeing the same thing over and over and over again. A lot of us who make it a point to meet people, share cards and share connections are suffering from the over-aggressive email marketers. There are actual laws on the books to help prevent SPAM. This […]

Remember when Twitter was fun? I joined Twitter in the first half of 2008 and quickly started enjoying meaningful conversations with people from all over the world. It was energizing. It was exciting. And it was unlike any other way to communicate. As relationships formed in real ways over 140 characters, savvy marketers and […]

I want to change my social media habits. How about you? Here are a few of my social media resolutions. I might even start this year! 1. Ignore the ugly. Too much of social media is based on the worst parts of humanity. The “reputable” news that travels the Interwebs is obsessed with shining a […]

Image Credit: GrrlScientist via Creative Commons Why am I comparing social media strategy to birds? Because the Condors, while still not out of the evolutionary woods, have a dedicated team of people who are nurturing their very existence. It’s not easy, but they understand their goal (keeping the species around) and understand there will be pitfalls and hiccups […]

I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to connect in meaningful ways. So why do so many people squander the chance to truly connect? LinkedIn Invitations from Strangers I use LinkedIn a lot […]