WATERFORD, N.Y.--(BUSINESS WIRE)--Momentive Performance Materials Inc. (“Momentive”) will launch Velvesil
E-Gel PMF, an innovative silicone-based, cross polymer network emulsion
for the cosmetics industry at the in-cosmetics Global show in London,
April 4–6. Velvesil E-Gel is a multi-function, patent-pending
formulation that can enable skin imperfection masking along with a
luxurious application feel and long-lasting, moisturizing effects in one
product.

“Multi-functional ingredients, such as Velvesil gels, are increasingly
sought after by cosmetics manufacturers for their ability to enhance
sensory and performance benefits while reducing the complexity and costs
associated with producing products in the color cosmetics, skin and hair
care industries,” said Beatriz Blanco, senior business director at
Momentive. “Our talented research and development teams continue to
develop creatively-designed products that are easy to use, offer
production versatility and can enrich the look, feel and performance
with a single additive.”

Personal care formulators can consider Velvesil E-Gel PMF emulsion for
use when creating products such as toners, serums, sunscreens and
foundations, as well as leave-in and rinse-off hair products.

The new silicone-based gel will be the topic of a Momentive Seminar:
“Achieving More with Less – How to Create Novel Textures in Frugal
Innovations,” presented on Tuesday, April 4, at 10:40 am. The company’s
SilForm* fluids and Silsoft* emulsions and conditioning agents will also
be featured.

Velvesil E-Gel PMF emulsion will be on display for formulators to
experience firsthand the robust soft-focus effects and cushioning feel
the gel can help deliver. To learn more about Velvesil, and the full
array of personal care products from the Momentive SilForm and Silsoft
product lines, meet with our experts at booth MM70.

About Momentive

Momentive Performance Materials Inc. is a global leader in silicones and
advanced materials, with a 75-year heritage of being first to market
with performance applications for major industries that support and
improve everyday life. The Company delivers science-based solutions by
linking custom technology platforms to opportunities for customers.
Momentive Performance Materials Inc. is an indirect wholly-owned
subsidiary of MPM Holdings Inc. Additional information about Momentive
and its products is available at www.momentive.com.