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ASOS have announced the launch of the ASOS Daily Edit, an innovative mobile web app offering a bite-sized hit of the best of ASOS womenswear on a daily basis.

Available from this week, the new mobile web app is designed to simplify the consumer experience and expedite shopping through tailored edits. Customers can choose from six edited categories designed to fit their lives; holiday, weekend, going-out, work, special occasion and date night. The mobile web app is optimised for iPhone and Android and allows users to create their own hotlist, share favourite items with friends or simply shop the edits at http://www.asos.com/dailyedit .

ASOS Daily Edit is a mobile web app (rather than a native app) and was co-developed by ASOS and mobile agency Nimbletank. ASOS Daily Edit is available at www.asos.com/dailyedit from Tuesday 2nd October.