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Blackhawk Digital's Retail Network Connects With Wrapp

PLEASANTON, CA, Nov 15, 2012 (MARKETWIRE via COMTEX) --
Wrapp and Blackhawk Network have entered into a multi-year agreement
that will connect Wrapp's social gifting app with Blackhawk Digital,
Blackhawk Network's digital platform. Under the agreement,
Blackhawk's network of egift-enabled national and local retailers
will have access to Wrapp's friend-to-friend marketing platform, and
Wrapp will be able to sell those retailers' gift cards to users of
the Wrapp mobile app.

"Combining Wrapp's mobile app with our retail network means this
holiday season people can gift a digital gift card to an online
friend from their retailer of choice," said Talbott Roche, president
of Blackhawk Network. "The powerful combination of Wrapp's mobile and
social reach on Facebook with Blackhawk Digital's network of
retailers provides consumers with the best possible online gift
giving experience, bar none."
Said Wrapp CEO and Co-founder Hjalmar Winbladh, "Blackhawk's network
of retailers is nothing short of awesome, and their platform has made
it super fast and easy for us to integrate. By combining forces, our
users get the best choice of retailers possible to always have that
perfect gift."
The agreement between Wrapp and Blackhawk recognizes that purchasing
gift cards online for friends, family and colleagues continues to be
one of the most popular ways of gift giving. And for retailers and
marketers, gift cards are one of the most effective tools to acquire
customers and drive shoppers online into physical retail stores.

This holiday season 60% of Americans want to receive gift cards, up
from 58% last year, according to the 2012 holiday consumer spending
survey conducted by BIGinsight for the National Retail Federation.

To start sending gift cards to friends and family, download the Wrapp
mobile app from Apple's App Store or Google Play, or use the web app
at www.wrapp.com.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway
Inc., is a leading provider of prepaid and financial payments
products for consumers and businesses. The company's Gift Card
Mall(TM) offers the industry's most popular prepaid gift card,
telecom and financial service brands. Gift Card Mall, with access to
160 million customer visits each week, is available through a network
of leading grocery stores, big box, convenience, pharmacy, specialty
stores, Internet retailers and mobile channels, including
GiftCardMall.com. Headquartered in Pleasanton, California, Blackhawk
Network Inc. has offices in the United States, Australia, Canada,
France, Mexico and the United Kingdom. For more information about
Blackhawk Network visit www.blackhawknetwork.com and
www.giftcardmall.com.

About Wrapp
Wrapp is the social gifting service for celebrating
friends with sponsored and paid gift cards from top brands. Wrapp
allows friends to contribute to the gift cards for group gifting, and
makes them fun and easy to give, receive and redeem using mobile
devices and the web. Founded in 2011, Wrapp is based in Stockholm and
San Francisco. Celebrate friends every day at www.wrapp.com.