PTC is a leader in the Internet of Things (IoT) and Augmented Reality (AR) market. The company is also a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things” in the Internet of Things.

The most famous growth hack used in sports was by Sir David Brailsford, who became the performance director of British Cycling in 2003. Brailsford used the concept known as marginal gains - making small improvements that add up to major improvements when added together - to improve the performance of the team. In Brailsford’s case, he set out to improve every area of the British cycling team by 1%.

Although they may have huge differences, startups and corporates both overwhelmingly agree that “strategic fit” is their top priority when looking for a partnership with each other, according to The State of Startup/Corporate Collaboration 2016 by MassChallenge and Imaginatik. However, what strategic fit means for startups and corporates can be very different, and this can lead to what we call a “lost in translation” problem.

BM: I don’t think we had one moment where we said “Wow, that’s it!” It was more of a progressive awakening if you will. Jon and I had started working together in rooftop greenhouse space and recognized a massive opportunity in mainstream food production in the urban environment. There just was nothing there that could service that need, and that sort of progressed into, “We should fill it.”