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123 Parties for Windows 10 Launch Event Across the Globe

Windows 10 is almost here, with it due to be released to the world on July 29. Microsoft is planning on spending a lot of cash to market the launch this year.

The company is throwing 13 parties around the world for “Windows Insiders” who tested the release in Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City.

The parties will offer “offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.” Testers will also be the first to receive the final build of Windows 10.

It’ll also be throwing parties in 110 Microsoft stores across the US, Canada and Puerto Rico, where there will be prizes and giveaways. Retailers will also carry “experience stations” where people can try Windows 10 and ways to help customers upgrade.

That’s all alongside a new set of TV advertisements that will show off Windows Hello, which uses your face and biometrics to help you log in, and Microsoft’s new Edge browser.