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Safe Guard makes tap water safe for fish by removing harmful chlorine and chloramines and detoxifying heavy metals, preventing stress and gill irritation in fish. Safe Guard also removes the excess ammonia created from the reaction with chloramines.

King British's heritage of sourcing ornamental fish from around the world has given a unique insight into natural habitat, behaviour, feeding patterns & nutritional requirements of fish, forming the basis for the scientific development of King British super premium fish foods, treats, water treatments and fish medicines.