PROJECT: Creatively manage web campaign to launch new TechControl feature on the Golf A Model series and highlight its benefits to users, while aligning the rest of the John Deere Golf website to direct users to the campaign. Coordinate with marketing, copywriters, designers and external video editors and developers to create an interactive responsive web design piece with the purpose to educate users on the TechControl's ease of use.

NOTE: John Deere logo is property of John Deere and is not owned by Stephanie.

PROJECT: Plan interactive features with tactical marketing and manage design and 3D integration for John Deere's Mower Match iPad application geared toward the riding mowers consumer market. App was designed to allow users to choose a riding lawn tractor based on which features they need for their residential property, providing a choice of two similar options.

NOTE: John Deere logo and Mower Match app are property of John Deere and are not owned by Stephanie.

PROJECT: Creatively lead web campaign to launch the award-winning X700 Signature Series lawn tractors. Manage teaser project and transition into product line rollout. Align visuals with print marketing and How We Run campaign, and design email campaign to direct visitors to web teaser piece. Design comparison page to establish new features and help customers understand which equipment is better suited for them.

NOTE: John Deere logo is property of John Deere and is not owned by Stephanie.

PROJECT: Present two UX design concepts for healthcare benefits enrollment. The first project is to design an open enrollment progress widget for a benefits administrator who prefers a traditional, simple design. The second project is a product listing design for enrollment benefits packages. Blue is the primary color choice due to health industry research and user input.

NOTE: BenefitFocus and WelchAllyn logos are property of BenefitFocus and WelchAllyn and are not owned by Stephanie.

VIEW PROCESS

BENEFITFOCUS UX DESIGN PROJECT BRIEF(S)

PROJECT PRESENTATION - WIDGET

PERSONA AND INTERVIEW

DESIGN INSPIRATION

SKETCHES

USER INPUT - WHO IS THE USER?

SKETCHES WITH USER INPUT - DESIGN ELEMENTS

SKETCHES WITH USER INPUT - LAYOUT

WIREFRAMES

DESIGN MOCKUPS

FINAL DESIGN WITH USER TESTING

NOTIFICATION LAYOUT

PRODUCT LISTING PRESENTATION

USER PERSONAS

USER INPUT - INITIAL RESEARCH

USER INPUT - WHO IS THE USER?

DESIGN INSPIRATION

SKETCHES WITH USER INPUT

WIREFRAME WITH USER INPUT

FINAL DESIGN WITH USER TESTING RESULTS

THE TWO FINAL DESIGNS TOGETHER

GULFSTREAM NBAA 2011 WEBSITE

ROLE: Web design, web development and content management.

PROJECT: Informative website about Gulfstream's events at NBAA 2011.

NOTE: Gulfstream logo is property of Gulfstream Aerospace Corp. and General Dynamics and is not owned by Stephanie.