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With Kindle Fire, Amazon Builds Its Own Ecosystem

9/28/2011 1:52PM

If it works as advertised, the Kindle Fire will give the iPad its first serious competition. Which means consumers are going to have make a choice: Do they want to pick Amazon's cloud, or Apple's? Amazon content boss Russ Grandinetti explains.

This transcript has been automatically generated and may not be 100% accurate.

go ... the evidence to go up ... the auditor ... to read it in you want forever ... vice-president able to ... say you put all the content that we're going to get ... both the top of the economic and where we are on our team runs might seem runs the Kindle book store ... and also magazines and newspapers ... in the movie The ... and Amazon are focused on movies ... and TV ... in games apps so that it requested for the Kindle where it is that both web browser and after the three most important to me on this of this ... will be up to them ... I mean you ... sell them a presentation about Amazon so you ... that's the chiding Web browsing its top spot right ... thing people are going to look that direct flash red ... ones last ... so ... if I want I never thought they were once again I never wanna watch Netflix or Guru ... through the web browser that I didn't ... expect different ... so ... the Sydney when the reasons I would say it's you know of ECB announced the device ... and since the first time we've really had the opportunity to see ... talks a lot of folks vehicles by ABS ... rights groups and Netflix is a good example ... Pandora ... Facebook Twitter ... are all companies that already actually be Gunst commerce ... conversations with say ... that the debt of Europe's banks seem pretty excited ... it certainly been having a special as the promoter but for ... me to access it and Durrett Twitter feed in your browser is one ... well it depends what the ... application creator wants to do with their ... great many people had in some cases ... decided they wanted but all their time and energy into building repeated that some people wanna build three browser experience is actually Kindle's done both for it ... in the case of R Cloud reader so it's great for published shorts their will and it did this to reach the river to sell something the years storms ... to want to sell it for the browser back to coach or ... people can brag it'll operators like a normal spreads it's interesting that Apple has done more work to their store and so the browser ... and a group that ... up when you have to do deals with Magazine Publishers Hippos setter ... who sets the price ... it didn't take it and said people already for example in the bookstore that some prices he said Zuma Press publisher said it ... spent heavily to admitting to this that the agency flat wholesale model the pitch yesterday recommended the ... agency model after Apple ... Taylor kept many years of experience in consumer prices data optimized sells for Aaseng publishers also has great everyday consumer price people love to build the best possible business ... we prefer to do that when we can but in many cases Republicans and loves ... it ... in the five years media Media media ... there will be de Mayo and periodic approaches every shouldered by its civic event are really interested in and uses it to work writes well so be lots of for example apps available to people read ... the app ... at Meeker's of one of the year at a meet and are used to stop this possible so we look for significant it into more of a larger her ... dad ... next year ... any kind of new devices has asked state in India forty devices today ... people Bridgepoint's and we think it's the ... it's time to read it yet ... you will ... you're asking me what we did things in the future has confirmed that that's true ... to