About Katelyn

Named Top Social Media Reporter by Ragan Communications and One Person Wonder by MichBusiness, Katelyn continues to be recognized by her peers for her work in the realm of social media, communication, and business. Her career has been deeply ingrained in the automotive industry, having worked extensively--from the supplier and OEM side to the agency--in social media recruiting, public relations, social media marketing, and internal communications.

Currently she works at Yazaki North America, her second stint with the company working in Corporate Affairs and Communications.

Previously Katelyn worked for GTB, previously known as WPP's Team Detroit, in direct relation to Ford Motor Company’s Global Team Ford Communications Team, where Katelyn led her client to three award-winning communications in 18 months.

Katelyn is known for her unwavering energy and dedication to her passions. She uses her professional talents to help causes in which she is most passionate including her past role as Director of Public Relations at 313Dlove to promote a positive reputation for Detroit, as well as her work with the Girl Scouts of Southeastern Michigan to mentor the next generation of female leaders and her involvement with student groups to promote the automotive industry across all disciplines as a viable career path. Katelyn previously sat on the board of the Social Media Association of Michigan as the Communications and Media Chair. Currently Katelyn is an acting board member for the Automotive Public Relations Council (APRC) and Canton Community Foundation and plays a role in MICHauto's Awareness Committee. Katelyn has degrees in Advertising and Public Relations from Grand Valley State University as well as New Media Communications graduate studies at Wayne State University.

Portfolio

Review a sampling of my work that I have created for my clients. These strategic communication solutions include social media marketing campaigns (strategy to implementation), content writing for blogs and press releases, web design, and more.

Working Experience

Leading the voice for Michigan's automotive and mobility industry to promote, retain and grow the state as a global epicenter for research, engineering, development, and advanced manufacturing.

Support and lead planning and execution for MICHauto, as the statewide automotive and mobility industry association, and the organization's growth as part of Forward Detroit (the Detroit Regional Chamber's economic development initiative).

Works within the Corporate Communications department at the Yazaki North America, Inc. Headquarters, which is responsible for the Company's internal and external communications and corporate marketing throughout the United States, Canada, Mexico, Brazil, Nicaragua, El Salvador, and Colombia

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In work and in life, there are lots of smart, talented people out there. But talent alone is never enough. One of the things that distinguishes those who truly make a difference is passion and hard work. There is truth in the expression that hard work beats talent when talent doesn’t work hard. And the passion that drives hard work comes from doing something you really love.