Data-Driven Black Belt Course

MONITORING ADWORDS RESULTS

Monitoring AdWords results is different than analyzing and reporting. The purpose of monitoring results is to draw your attention to problems in order to fix them, or to more quickly understand changes that are occurring in your campaigns. In other words, “monitoring” is often done for your own benefit first, rather than for any client or account obligation.

This course contains the following lessons that will help you more effectively monitor your accounts: