Kevin Garnett pushes Verizon’s TV service

NBA All-Star Kevin Garnett has been busy on the court this week, helping propel the Boston Celtics forward through the playoffs. But the power forward is also appearing on TV in another capacity: helping push Verizon’s new TV service.

The company’s new 30-second spot, which launched on Thursday, shows Garnett in a mansion, recording a video on one TV and watching that recording on other big-screen TVs throughout the mansion.

“The combination of his larger-than-life talent, personality and achievements is a perfect match for the excitement that FiOS TV brings to home entertainment,” said John Wimsatt, senior vice president of marketing for Verizon Telecom.

The spot aims to draw attention to the digital video recorder capabilities provided through Verizon’s FiOS TV service that allow customers to record programs on one set and view them on up to six other TVs in the house. The ad was created by ad firm McCann Erickson’s New York office.

Verizon launched FiOS TV about two years ago, and has been steadily rolling out its fiber-optic network in Massachusetts and a dozen other states. New York-based Verizon currently can offer the service in 70 municipalities in Massachusetts.