There's no doubt that podcasting is continuing to be a popular way to consume audio content. Some feel it's a powerful way to increase any business's marketing clout.

The UK Podcasters 2014 conference has an aim to "bring together a passionate gathering of business and individual podcasters who would like to take their personal and professional brand to the next level using the power of podcasting – the single most important thing you can do to grow your business in the new media age."

Organisers Mike and Izabela Russell from Music Radio Creative say: "Our vision for the conference is to empower the UK community of business and personal podcasters to start building a better and stronger podcast network in the UK and Europe. Podcasting is booming in the US right now with thousands of people switching to podcasting every year as a powerful marketing method for their business or passion. The UK needs to grasp this trend and start creating more world class podcasts now in order to be amongst the leaders in this new media industry."

The conference has a wide range of speakers, including discussions about production and promotion.

media.info readers (that's you!) can get 20% off the already low conference ticket price by following this special link.

James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.