“A best fit for brands that need a PIM system to manage the rapidly changing content requirements of digital channels.”

Salsify is the product experience management platform for thousands of brand manufacturers worldwide.

Ebook|August 2018

How to Improve your Digital Shelf Now to Drive Holiday Sales

This holiday season, your brand faces a battleground on the digital shelf. Consumers are spending more and more around the holidays and that growth is largely happening online across major retailers likeAmazon,Walmart, andMacy's. Holiday retail sales grew $33B last year and $16B of that growth came from ecommerce.

Capturing a larger slice of this growth than your competition requires careful planning well before the holiday chaos unfolds. This guide will walk through the four major steps brands should take as soon as possible to get their entire business ready for the holidays.

Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint’s requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms.

The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, and SEO recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sales.