On Monday, December 27, the Signature Edition Challenge for Playstation 3 went live, offering European gamers the chance to win a brand-new, real-life Mercedes-Benz SLS AMG worth €180,000. In order to participate, owners of the Signature Edition game pack will need to redeem their voucher code via the Playstation Store and register their details on gran-turismo.com.

The challenge takes place in the game’s B-spec mode, where players take the role of a team director with AI drivers doing the racing over a series of five, five-lap races held on different circuits. On January 31, 2011, at 23:59 GMT, 15 regional winners from 22 countries will advance to the next stage, the Mercedes-Benz Driving Event, based on the fastest total times recorded for each region.

From there on, the participants will compete against each other in a series of real driving challenges, with points being awarded for each stage. The overall points leader will take home the SLS.

Commenting on the Signature Edition Challenge, Gran Turismo creator Kazunori Yamauchi said: “We have enjoyed a brilliant working relationship with Mercedes-Benz throughout the production of Gran Turismo 5 and the stunning prize that they have offered for this competition is a testament to that. I am particularly happy that we have developed such a balanced challenge which both newcomers to the Gran Turismo brand, and more experienced racers, will find equally enjoyable”.

Check out the gallery and video below for in-game footage of Merc's SLS AMG Gullwing.