Domino’s Pizza Enterprises has highlighted the rewards on offer for companies investing against the economic cycle with a blistering earnings outlook that has sent its shares just shy of a fresh record high.

Worryingly for investors, stocks such as Domino’s are rare finds.

Its performance is even more stark in light of a battling consumer with the weekly ANZ-Roy Morgan barometer declining for a second consecutive week, falling 5.7 per cent to 108.5 points as respondents’ concerns around economic conditions escalated and last week’s shock July 6.4 per cent unemployment number sunk in.

Meanwhile, Domino’s reported full-year net profit of $45.8 million, a 50.4 per cent rise and ahead of consensus estimates. Significantly, its earnings guidance is in excess of 20 per cent for the 2015 financial year.

Early Domino’s investor Tim Samway of Hyperion Asset Management characterised the company as “a very specific story, so I don’t think you can just translate it across consumers”.

“We look at Domino’s as a long-term roll-out story that’s combined with their clever use of technology that has improved their efficiencies. It’s not just a pizza shop. If you think it’s a pizza shop investors have missed the point,” he said.

Mr Samway identified REA Group as another company going up against a soft economy and recording consistent earnings growth.

“Look at REA, there’s a company delivering substantial growth and it has been for years against a headwind of a sluggish housing market.”

However, investors did not respond to REA’s profit on Friday with the same enthusiasm as they did Domino’s.

REA shares fell 8.7 per cent on the day, from $46.83 to $42.78, but have recovered almost all of that loss since to trade at $44.92 apiece on Tuesday.

Mr Samway dismissed the market’s response as a “knee-jerk”.

“We actually think this is a story that has lots of time to unfold. We’re not interested so much in the quarter to quarter... If you’re just following it from week to week you will be skewered by the sword of short-termism.”

On Monday, JB Hi-Fi shares were sold down heavily on disappointing sales since the financial year was ruled off because of slow moving tablets. Still, JB Hi-Fi forecast “solid sales growth” for 2014-15.

Woolworths backtracked on the expansion of its Masters home improvement business one day later with bigger losses for 2013-14 than the company flagged and the abandoning of its 90 store target by 2016.

Wotif.com Holdings full-year profit fell 15.4 per cent fall to $43.2 million. The company, which has accepted a takeover bid from Expedia, blamed a competitive environment and marketing spending.