News flash: Around the world of digital marketing trends

Every time there is something new in the digital marketing scene, be sure I will bring it right in front of you. Today, this amazing digital marketing trends all over social media, online marketing, and content marketing will blow your mind.

The world in a 360 view

So, Facebook apparently launched the Live 360 video on the 13th of December 2016. This new development allows you be involved with the rest of the world in just split of seconds.

National Geographic‘s Facebook Page will publish the first 360 Live video as scientists emerge from 80 days of isolation in pods at Utah’s Mars Desert Research Station. The stream will feature footages from the mock Mars landscape and interviews with the researchers.

Image Courtesy: vrextasy

Later this month, Facebook Live 360 broadcasting will become an option in the Facebook Lives’ API. Next year, Facebook plans to roll out the immersive, real-time video streaming capability to all Pages and users.

For now, you’re not able to watch Facebook Live 360 videos in VR headsets, but you can watch the replays there.

As for the devices facebook is recommending Nokia 0zo or Freedom360 Broadcaster rig with Vahana VR for high quality experiences, or the Giroptic iO, Insta360 Nano or Ricoh Theta S for less.

Image Courtesy: pmcvariety.files.wordpress

YouTube has enabled viewers to currently live stream in 360, but only if they have special encoder software set up on their computer like OBS streaming from a Ricoh Theta S.

Facebook has aimed to allow normal profiles to be able to easily broadcast from a 360 mobile device without desktop software. Facebook first started rolling out Live in August 2015 and 360 video in September 2015, and now it’s combining them.

Yahoo shares tumbled

On Thursday, Yahoo shares tumbled 6% and investors feared that the latest Yahoo hack could spell bad news for its sale to Verizon.

This is the second major hack revelation in recent months and there’s speculation that Verizon could be spooked. Some are wondering if Verizon will ask for a discount on the $4.8 billion dollar deal or scrap it altogether.

Image Courtesy: c.o0bg

Regardless of the hacks, Verizon has been interested in Yahoo for strategic reasons. Both have built robust content and adtech businesses. And they can combine forces with their legacy email and search categories.

After the first big Yahoo hack was unveiled a few months ago, there were reports that Verizon would demand a $1 billion discount. But we have not been given any reason to believe that the deal is no longer happening.

Image Courtesy: teletrader

The world has been reminded of the importance of email security. If the breach leads to a significant number of users fleeing Yahoo, then this makes it a less attractive deal.

Even the US electoral security body was hacked

Hacking has always been an issue especially for big government bodies or businesses that have specialized information.

Recently, The U.S. Election Assistance Commission, which is responsible for testing and certifying voting systems, among other things, was hacked around the time of the election, security outfit Recorded Future reports.

Recorded Future heard early this month that the EAC had been hacked, and found someone they refer to as Rasputin (not the hacker’s real name or handle) trying to sell more than 100 logins to its systems.

Image Courtesy: cdn.deccanchronicle

Some of those logins had full administrative privileges, and many had access to confidential testing plans and results for voting hardware around the country.

In its statement, the EAC said it was working with the FBI to determine the source of this criminal activity. Will keep you updated as the story unravels.

MMM sparks up rage in Nigeria

Members of the famous money-doubling scheme, Mavrodi Mundial Moneybox, (MMM) Nigeria have been thrown into panic and great confusion following the message from the ponzi scheme freezing all moneys due for withdrawal for one month.

This means, all the accounts of members who are due to be paid been frozen and hence, have no access to request for payment until after one month.

All members woke up with to the shocking message displayed on the screen as soon as they logged into their accounts.

Image Courtesy: 4.bp.blogspot

Giving reasons for freezing the money – the scheme said it is experiencing heavy workload and want to deal with the attacks coming from the country’s mass media.

It also said it wants to prevent hitches in the coming New Year. Many have lamented that they don’t know how to communicate the development to their down liners. It also said it wants to prevent hitches in the coming New Year.

Image Courtesy: financialwatchngr

Many have lamented that they don’t know how to communicate the development to their down liners.

With the likes of other ponzi schemes like Ultimate Cycle that have crashed, I will be right to go with the school of thought that all ponzi schemes do not last more than one year.

As the news broke that MMM has been frozen for a month, Nigerians in their usual fashion have gone on social media to express their thoughts and feelings on the likely “doomsday” everyone has dreaded.

Twitter ditches retweet for sharing

TechCrunch has confirmed that Twitter has been testing a new version of its mobile app that drops the current Retweeting icon, along with the arrow for replying to a tweet, and respectively replaces them with a circular icon for “sharing” options and a speech bubble.

Twitter confirmed the test and added that it was trying to see how it changed behavior on the site.
With the new sharing button, the current two choices of “Retweet” and “Quote Tweet” will be augmented by two more options.

This is not the first time that Twitter has mulled replacing retweet with sharing. Back in 2014, it also toyed with the idea, although, without a change to its iconography.

Image Courtesy: seoclerk

The retweet has been a core part of the Twitter experience as a way to share content you’ve seen on the service more easily. Twitter has made moves to update it over time to encourage more use of it.

Twitter’s test to roll up and expand sharing options points to how the company, which currently has 313 million monthly active users, has continued to try to figure out better ways of making the service more mainstream and less full of its own jargon.

And so Twitter is looking to more established social media norms for the solution.

Just as Twitter moved to a heart icon from a star to get closer to the universal term of “like” (versus “favorite”) as a way of endorsing something you see on social media; now it’s seeing if “sharing” gets more people to be more social with Twitter content.

It’s the same reason Twitter would change the reply arrow to a speech bubble: Twitter is looking for more understandable iconography, and having too many arrows was confusing to anyone less familiar with Twitter beyond very regular, existing users.

Image Courtesy: image.freepik

Having a speech bubble icon may also prove to remind people to react more frequently, boosting engagement — a key metric that Twitter, as an ad-based service, needs to grow (especially since user growth has largely been flat).

It’s interesting, incidentally, to see how Direct Messaging has been downgraded a bit in this new test version. It’s still there as an option, but you now have to go into the sharing menu to access it rather than directly through the envelope icon.

In any case, this is a test, and if you’ve seen something new pop up in your own Twitter experience, you can share with me.