Featured Work

AbacusBio

Things we did:

The clients overall objective for this project was to refresh and update the way they portray themselves through their online presence. This required a new website that was innovative, promotes thought leadership, company culture, people and projects.

The people and projects component of this website had a heavy weighting – most website users (clients and potential clients) find or access information through a particular AbacusBio consultant or project name. It was really important to convey this information in an innovative way. We cross linked the people and projects sections and utilised filters so that users could smartly manage content.

In terms of the look and feel of the website, the brief was “innovative, classy, boutique, interesting, and simplistic”. The new website required an innovative, interesting design that was simple to navigate and use, projecting the class and culture of AbacusBio.