Written by Beverly Nation, President of Hollywood Branding & Entertainment Nation

After a decade of focus on national movie theater advertising and promotions we expanded our services to include product placement in movies. Our goal is to provide a full service script-to-screen marketing plan.

We manage these elements for our brand clients:

High value product placement/integration during the production of a movie

When our agency began researching product placement we found it like the “wild wild West”. The industry had no standards, consistency, or template to follow. Placement fees were all over the board. Some studios even admitted they had no idea how to price placement in their film.

So we created a proprietary system to determine ROI based on the history of the studio, film franchise, producer, director, actors, distribution channel, and more. Based on empirical data we can project the anticipated value of product placement/brand integration in a new film, music video, or other entertainment content. In 2013 our focus is exclusively on productions that will deliver at least a 1000% (one thousand) ROI.

Beyond films we also source television shows and new music videos for brands. We have had the pleasure of working with Royal Purple Synthetic Oil for several years on different entertainment projects and national movie theater promotions.