Urban Outfitters CEO Richard Hayne donated to Mitt Romney’s 2012 presidential campaign, and has a long history of writing checks for Republican candidates. But in his store, on the eve of Donald Trump’s coronation at the Republican National Convention, a different ethos reigns.

“IDK NOT TRUMP THO,” a t-shirt reads, along with mugs, stickers, and a book of Trump quotes packaged in the same form as Mao Zedong’s famous Little Red Book. After briefly selling out online, the shirt is now on sale for $19.99.