Twitter Adds Mobile Targeting Options

Twitter announced the launch of two new mobile targeting features for advertisers: mobile carrier targeting and targeting users with new mobile devices.

Twitter says a number of types of advertisers can make use of carrier targeting, such as carriers themselves, mobile manufacturers, app marketers, and other verticals.

"Advertisers across verticals can create carrier-targeted campaigns that align with their preferred demographic," Twitter says in a blog post. "For example, a CPG brand that knows that users of a certain carrier are more likely to be interested in their product can target those users exclusively to optimize campaign efficiency."

"Using new mobile device targeting, you can target (or exclude) people who have recently used Twitter on a new mobile device or carrier," it says. "This feature is ideal for mobile app marketers who want to reach those who are looking for apps to install on their new device. You can target those who have used Twitter on a new device within a certain period of time. And, you can combine new mobile device targeting with any other targeting type, such as keyword, interest or mobile operating system."

Over 80 percent of Twitter's active users use the service from mobile devices.

The company recently launched tailored audiences based on mobile apps users have on their devices.