Faster Broadband from F9???

When I first read this I thought "We can already do this", then I realised that the 1 & 2Mbs service was BT Datastream, a different division of BT.

Does this mean that there might be a seamless upgrade path from 500Kbs to 1Mbs or 2Mbs in the future as the 'pipe' comes from the same division of BT, rather than the current need to disconnect the ADSL and re-connect?