Wednesday, September 28, 2011

"...In ads that began in 2009, Reebok said walking in the shoes had been proven to provide 28% more strength and tone in the buttock muscles compared with regular walking shoes, 11% more in the hamstring muscles and 11% more in the calf muscles, the FTC said.

"The FTC investigation's found Reebok was unable to back up those claims, Vladeck said.

"'Advertisers cannot make claims about their products … without having some basis for it,' he said. 'If you’re going to make specific claims, particularly about health benefits, about your product you better have some kind of adequate substantiation about those claims before you make them.'

"Reebok said the settlement did not mean it was abandoning the shoes..."

They won't, but you should, and you should abandon any other product that makes claims it can't support. I wonder if the running shoe industry is next.