SKC Takes off With Icelandair

SKC Advertising, Harrison, NY, a subsidiary of New Paradigm, New York, has been named agency of record for Icelandair, Halifax, Nova Scotia, which flies to Reykjavik and connects major European cities to New York, Boston, Washington, Minneapolis and Orlando, FL.

SKC reported the airline's 2000 budget will exceed $1 million and will include trade and consumer marketing, print, radio and Internet advertising and collateral.