The Artist Studio Affordability Project (ASAP) formed in 2013 by a group of artists forced out of their studios due to rising rents in Sunset Park's Industry City. The warehouse complex, which mainly housed small manufacturers and artist studios, raised rents dramatically and informed many of its artist tenants that they would need to vacate in order to make way for higher-paying clients. For many, the well-publicized case was an urgent wake-up call: artists must work with their neighbors and government representatives if they are to remain in New York City.