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3 Responses

I would say that you start a blog on our site and make it truly shine from Day 1. If needed, hire an editor to help you. Then, hire a few very gifted writers and pay them well to also help you add content to your site. You can start a blog easily with WordPress and then go from there. Don't worry about 'marketing' yet. You have to develop your authority and brand first. Get noticed and make everything you do matter.

This has been my strategy for years and we have great content on our site. I am sure it helps with gaining customers and it sure helps with traffic. Once you have 300+ superb articles over a year or two that truly matter, then consider reaching out and seeing how the world of content marketing is going. You might be the leader in your field.

Who you use depends on what you are marketing and how much you are willing to pay for it.

Look up your local respected marketing company - they will have the know how to help you with a content marketing campaign. If you are looking for a more wallet friendly solution, look to virtual workplaces like oDesk.com to find freelancers with proven experience.

There are many marketing professionals who moonlight on such sites to make extra cash. There are also specialists in certain types of content marketing so look for one who specializes in the type of content you provide.

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