The new company, called Atlantyca Dreamfarm, is looking to move into “a transmedia model that accommodates electronic media platforms such as the Internet, e-readers, gaming devices, television and emerging new technologies,” Atlantyca Ent. prexy Pietro Marietti said in a statement.

The deal, which will allow Atlantyca to produce and develop new properties, pairs Marietti, founder of Italian publisher Edizioni Piemme, with Dreamfarm owner Marcella Drago, a former Piemme exec.

The Atlantyca Dreamfarm team will also comprise Italo author Pierdomenico Baccalario, whose book series “Century” — published by Piemme in Italy and by Random House Stateside — is being developed as a feature film by Atlantyca and U.S. producer Ellen Goldsmith-Vein (“The Spiderwick Chronicles”).

Atlantyca’s widely distributed the “Geronimo Stilton” TV series, about the adventures of an intellectual mouse in the big city. It is co-produced by Atlantyca Ent. and France’s MoonScoop.