The concept for <a href=" http://www.selfridges.com/GB/en/cat/moschino/beauty/" style="text-decoration: none"><font color="black"> Moschino</font></a>&#39;s Fresh Couture eau de toilette was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious - the juice of a luxury brands fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture.

COOKIES

Not the tasty variety you'll find in our Foodhall, but definitely important - wWe use cookies to offer you the best experience possible when shopping with us. Continue browsing if you're happy with our Privacy & Cookie Policy

Want to hear from us?

Our emails are filled with the latest fashion collections, events and offers at Selfridges, we may tailor emails and online advertising to the things you love so they are relevant to your location, what you've shown an interest in and the things you buy from us. You can unsubscribe at any time by clicking the link in any email.