Page wanted the blush to look like a natural flush after coming in from the cold. "The cheek is kind of like a ruddy chevron, like a wonky flush," he explained. "So if you imagine a smile on the face, and then right down from the apples of the cheeks, down to the jawline, it's like how you look if you've been skiing or in a hot tub, snowboarding, very good sex—one hopes."