Continued Expansion of Agency’s Leadership Team

GB Caedo joins as the new role Creative Director for ER Marketing. It has been a long and winding, even award-winning, journey for GB to finally land here at ER Marketing. For the past 27 years, he has honed his craft working for B2B, B2C, and retail brands. His work has developed and maintained the brand voice for regional, national, and international clients implementing integrated solutions that work seamlessly through multiple touchpoints.

“Adding a highly respected and talented creative professional to our leadership team is critical for our continued growth as our client base grows and demands the level of experience we can now provide,” said Elton Mayfield, co-founder. “GB has worked on some of the biggest brands in Ag, has won virtually every award possible, and driven success across multiple agencies. We are excited to have GB on the team.”

GB has spent the majority of his career in the Kansas City ad market, but his most recent stop was at Swanson Russell in Omaha. Before that, GB’s agri-marketing chops were sharpened at Nicholson Kovac and Sandbox for global brands including Monsanto, DuPont Pioneer, FMC and John Deere equipment. On a personal note, GB grew up in southwest Kansas, is a father of three and is a die-hard Jayhawk.

“For me, it wasn’t about coming home to Kansas City,” said GB Caedo, Creative Director. “We have an opportunity to do something special here at ER. Elton and Renae have created a solid base that we can really build upon. I’m excited to be a part of it.”

Kyle Rohde (left) and GB Caedo (right)

Kyle Rohde is the new Director of Account Service for ER Marketing, returning to the agency where he spent the first ten years of his career. Rohde left ER for VMLY&R, where he served as Director of Client Engagement on the Ford Motor Company and NAPA Auto Parts accounts, as well as leading pro-bono engagements with the KC Tech Council and the National World War I Museum and Memorial. Rohde also spent time with marketing technology provider BrandMuscle, working with clients including Audi of America, H&R Block, The Home Depot, Mercury Marine, Sonic Drive-In, and more.

“As we continue to grow and build our business for the future, it is critical to have a solid leadership team in place that can take us to the next level as an agency,” said Renae Krause, ER Marketing co-founder. “Kyle is one more piece of that strategic puzzle we are creating for the future. We are thrilled to welcome Kyle back to ER Marketing after he has expanded his knowledge base and expertise at other agencies.”

Outside the office, Rohde served on the board of the American Advertising Federation – Kansas City for 11 years, including two as board president, before moving up to serve on the AAF District 9 board, where he is currently Lieutenant Governor. He continues to serve as president of the AAF-KC Foundation, a role he’s been in for eight years. Finally, he recently finished a three-year term on the junior board of Big Brothers Big Sisters of Greater Kansas City, and continues to serve as a Big Brother.

“Over the past several years, I’ve learned a tremendous amount and worked with some very talented people, but I couldn’t be happier to return to ER Marketing,” said Kyle Rohde, Director of Account Service. “The opportunity to join the agency in this new role and help shape its future is exciting. I know we are going to do great things!”