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SILICON VILLAGE

Friday, September 8, 2017

Gionee India Achieves Sales of 1.5 Lacs Units Per Month in SW India

Gionee India, one of the leading smartphone brands for the youth
is growing its regional impressions in the country with its technologically
superior devices combined with the company’s emphasis on customer delight. Taking
off high with sales worth Rs 150 crore per month in the
South-West, Gionee India has developed its National distribution network in the
region from 4 national distributors at the onset of the year
to 10 national distributors at present. The company has also
added 94 redistribution stockist in the last year.

South-West as a market stands out for Gionee India; achieving
remarkable sales of 1.5 lac units every month. The brand claims a volume-wise
share of 4.2% in the South, with more than 6,000 devices sold alone in
Bengaluru every month. Besides, Gionee has seen a 68% value growth in
Karnataka for April-June quarter over same quarter last year,
joined by 53% value growth for the entire South region for April-June
quarter.

Gionee, reputed as the nation's driving youth brand is not only increasing its distribution network but also
building a direct connect with its customers regionally. With the commencement
of the festive season, the brand recently launched products like A1 lite and X1
to participate and become a part of the celebration.

Focusing on the southern market, the company has increased its
retail presence by 35% since last year. The organization now boasts of having
nearly 16,000+ retail outlets in the South today and targets
to build this number to 25000 in the coming 3 months.

Earlier this year, Gionee launched its flagship of the year – A1.
Ever since, the company has introduced various propeller devices in the series
such as A1 Plus and A1 Lite, emerging as one of the top players in the price
section of Rs 15,000 – Rs 25,000. With plans to sell 7,000 A series devices
in Karnataka every month, Gionee is consistently carving a niche for itself by
offering the best of technology without going heavy on customer’s pockets.