Category Archives: Search Engine Optimization

Creating infographics is among the best blogging tips. Infographics improve blog engagement and help you get more backlinks. You can find affordable freelancers to help you make infographics at sites like Upwork and Reddit. You can also make your own infographics with tools like Canva and Piktochart. Start incorporating infographics into your blog and you”ll be amazed at the growth in your blog numbers.

From technology trends to changing business models to evolving consumer behaviors, there”s a lot to consider in order for today”s marketers to really have a handle on what”s important about what”s next.

One thing that cannot be ignored is creating usable content. You may have hundreds of topics floating around in your head, but make sure you pick one that”s going to be a hit with your target audience.

Every so often, for a variety of reasons, business” decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up overlooked. So, how do you keep search engine rankings flying high during a website redesign? Here are our top tips to help you plan your redirect strategy.

Alas, the more things change – the more they stay the same. There has never been a truer statement when describing what took place in the world of digital B2B marketing in 2015. So, what were these Google changes of 2015? We explain five of them here.

Draw in your customers with a new inbound marketing strategy in 2016. It”s the season for resolutions. Have you resolved to create a new inbound marketing strategy? If so, here are some ways you can draw prospective customers to your site and have them come back to buy again and again in 2016.

If you”re like most companies, you”re asking the wrong question about your marketing budget: How much should we spend on our digital marketing? The real question isn”t how much to spend, but how much revenue do you want to generate, and in what timeframe? There”s one metric that is absolutely necessary if you”re going to answer these questions knowledgeably. Without it, you won”t know the budget you”ll need to meet your revenue goals ? or, just as important, where and how to spend it.

At the recent Search Marketing Expo in New York, Gary Illyes of Google gave what he said was probably the first, public official discussion of how Google has added website security as a ranking factor when indexing sites. First, don”t panic. Plan. Get with your webmaster or development team and outline a plan of action to take your site to a fully secure site. Follow these important steps to do it properly.