Our directors analyze in this article how the new dynamics installed by cell phones are changing our cultural consumption. “Television, music and social networks. These are the three main cultural consumptions of the inhabitants of the City of Buenos Aires and the suburbs, according to the results of a household survey that we conducted on 700 people over 18 years of age in October 2016.” The text is part of a series of four essays that seek to analyze different aspects of what they call “the contemporary communicational condition”