Cher Tickets Down 6% For Second Leg Of Dressed To Kill Tour

After a month-long delay due to a viral infection, the second leg of Cher’s Dressed to Kill Tour is set to kick off next week. Replacing Cyndi Lauper as the opening act will be fellow 80s-icon Pat Benatar. According to TiqIQ, the average price for Cher tickets across the 28-dates on the secondary market is $189 compared to $203 for the first leg of the tour which ended in July. In addition to a lower average price across all of the shows, there are a significantly higher percentage of shows with an average price below $200. For the first leg of the tour, 18 of the 48 dates had an average price below $200. For the current leg, which starts at Air Canada Center next week, 16 of the 28 shows have an average price below $200 on the secondary market. The cheapest show is on November first at Century Link Center in Omaha with an average of $116. At an average price of $242 and $302, respectively, two of the most expensive shows are at Madison Square Garden and Nassau Coliseum in Long Island. As a point of comparison, the show at the Barclays center in May had an average price of $300. In total, ten dates were postponed due to the viral infection, including shows in New York, Boston, Detroit and Washington, DC. Fans who had tickets to those shows can either attend the rescheduled dates or get a refund.

The first leg of the tour grossed close to $50 million and drew over 600,000 fans. That equates to an average of just over 12,000 fans per show. Right now, for the second leg of the tour, that average could take a hit because three of the rescheduled shows are not sold out. Those include the Prudential Center, XL Center and TD Garden. The Prudential show may be a case over supply in the New York Metro, as it will be the fourth show on this leg of the tour, in addition to one show from Barclays. As for TD Garden, the date is still TBD, which is a big part of the reason it’s the second cheapest stop on the tour. There are also seven other shows with dates yet to be rescheduled. Those include Van Andel Arena in Grand Rapids, Bryce Jordan Center in University Park, PA, Denny Sanford Premier Center in Sioux Falls, SD, Allen County War Memorial Coliseum in Fort Wayne, IN, The Times Union Center in Albany, NY and the Verizon Wireless Arena in Manchester, NH. Amazingly, none of those shows have available primary inventory, which leaves fans in those smaller markets to the secondary market.

I'm the CEO of TiqIQ.com, which is the leading ticket search engine online. I started my professional career as a writer covering New York technology in 1996. I've been fascinated by the ticket market from a young age and remember trying to understand what drove the market i...