Sports-betting adults are more affluent, younger, more diverse and better educated adults than the general population, according to an American Gaming Association (AGA) commissioned study from Nielsen Sports.

The research identifies groundbreaking demographic and behavioral characteristics of self-identified bettors who the AGA believes will populate the future legal U.S. betting landscape. A second, forthcoming element of the project will estimate the amount of revenue this demographic can help unlock for the major U.S. sports leagues….

WASHINGTON — The head of the casino industry’s trade association expressed optimism that incoming President Donald Trump and federal lawmakers will act to allow states to legalize sports betting. The inauguration of the new president is this Friday.

During the campaign, Trump expressed support for legalized sports betting.

“I’m OK with it because it’s happening anyway,” Trump told Fox Sports in November 2015. “Whether you have it or you don’t have it, you have it.”

An estimated $150 billion a year is bet illegally on sports, according to the gaming association.

“We are entering a perfect storm,” said Geoff Freeman, president and chief executive of the Washington-based American Gaming Association, claims Caesars Entertainment and Borgata owner MGM… [Read more…]

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Meet the Founder

Rich Nilsen is a 16-time qualifier to the National Handicapping Championship (NHC), an event he has cashed in four times. He was the first player to finish in the top 10 twice. A former executive with Brisnet.com & Churchill Downs, Rich is also a graduate of the University of Louisville Equine Business Program.