Shortly after the unveiling of the Apple TV 4K, Amazon has updated its own high-resolution streaming set-top box lines by upgrading the Fire TV, with the improvements including HDR and Dolby Atmos support, more power, and a physical makeover, as well as a lower price point.

Apple on Wednesday provided developers with early versions of its next significant software releases for iPhone, iPad, Mac, Apple Watch and Apple TV, all of which are set to get point-one updates in the near future.

For the fifth year in a row, Apple fended off the likes of Google, Microsoft and other fast-rising tech titans to be named the most valuable brand in the world, as ranked by global brand consulting firm Interbrand.

A select set of Twitter users are being freed from their 140-character shackles, at least temporarily, as the ubiquitous social network tests methods by which users can better express themselves while maintaining the brevity that popularized the platform.

While mayor of London, British politician Boris Johnson tried to sell Apple on sponsoring the ultimately abandoned Garden Bridge -- to which the company allegedly said it was willing, if it could have a store on the bridge itself.

Apple on Tuesday was granted a patent for an ultrasound-based force and touch sensor that could lead to a thinner, less obstructive 3D Touch mechanism, a structure which was reportedly a barrier to below-screen Touch ID integration in iPhone X.

The iPhone 8, Apple TV 4K, and Apple Watch Series 3 finally hit shelves at the end of the week, not long after the launch of iOS 11, tvOS 11, and watchOS 4. All was not smooth sailing for Apple, as the company found itself having to promise minor software updates to fix bugs or fill in missing features.

Uber has suffered a major blow to its operations in the United Kingdom, after Transport for London announced it will not be renewing the company's license to operate in the country's capital, with the transport authority citing Uber's policies and actions as reasons behind the decision.

Apple CEO Tim Cook on Thursday announced the company is donating $1 million toward earthquake recovery efforts in Mexico, the latest gift in a string of contributions benefitting those stricken by natural disasters.

An Apple patent application published Thursday confirms the company's continued interest in advanced force detection technology, dubbed 3D Touch in Apple parlance, with a novel back-sensing configuration that could lead to thinner handset designs.