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Thursday, December 01, 2011

pedro fights AIDS

PEDRO FIGHTS AIDS CAMPAIGN 2011

Ever since the first case was discovered in 1981, AIDS has taken a devastating toll worldwide. A total of 33.2 million people who are HIV-positive are living with this fatal disease with new cases discovered each year. World AIDS Day on December 1 has become one of the most meaningful days of observance since 1988. It is also a key opportunity for the various voices in the world to raise awareness of the dangers of this disease and how it affects innocent lives.

Pedro is pleased to collaborate with Youth AIDS Filipinas Alliance (YAFA), with the launch of the PEDRO FIGHTS AIDS campaign. This movement aims to support the advocacy programs of YAFA. YAFA has been educating the public about HIV & AIDS, its modes of transmission and prevention. They are actively promoting HIV testing. They are also empowering the youth, both HIV positive and negative, to be proactive on the issue of HIV and AIDS in the Philippines.

To commemorate this meaningful campaign, Pedro is launching a pair of specially designed loafers for the men and ballet flats for the ladies. The PEDRO FIGHTS AIDS notebook (available in red and white) will be added to this exclusive collection to further stress the importance of safe sex.

The loafers will be retailing for P3,595, ballet flats for P2,595, and the notebook will be sold at P450 each in-store. 25% of the sales will be donated to YAFA.

The exclusive PEDRO FIGHTS AIDS collection will be available at all Pedro stores nationwide starting December 1, 2011.

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About Me

the fash pack is written and published by liza ilarde, who has been in the philippine publishing industry since the late 80s. she has been editor in chief of the following magazines: mega, meg, lifestyle asia, jet set, and travelife. currently, she is editor of style weekend, a lifestyle magazine that comes free with manila bulletin every friday. she is also editor of manila bulletin's fashion & beauty pages, which appear in the lifestyle section every friday. she is also editor of asian dragon weddings, an annual bridal magazine for the affluent chinese-filipino market. she started the fash pack in october 2005.