Today’s infographic from the marketing tracking startup, Captora, reveals that not all content is created equal. In fact, there are some types of content that are far superior to others. Take infographics for example, they have the highest click-to-open ratio (the percentage of users who click on a link once they open an email.) And case studies: Against six other types of content, they rank number one as most effective at receiving a return on investment!

To learn more about why companies need content marketing, what content marketers are tracking for ROI, and more, check out Captora’s infographic below!