Al Buch, the former co-owner of The Gift Itself, is photographed by the Gratitude Wall in the store at 125 N. Broadway in Green Bay in August 2009.

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The Gift Itself, a longtime staple of the Broadway district in Green Bay, has been sold.

The new owner is Rachel Sowinski, who bought the custom jewelry business from founders Michelle Zjala Winter and Al Buch, whose custom-made works will continue to be sold in the 125 N. Broadway store.

"Conceptually, it will be the same," Sowinski said. "We'll continue to create one-of-a-kind jewelry and carry jewelry from across the nation. Everything we have on display will be handmade by artists." ...