For a project that will bring more than 400 new apartments and townhomes to Gloucester County’s largest town, a joint venture is banking on the demand for health care services as a key driver of the property and a potential model for other mixed-use projects in the state.

The sweepstakes for Amazon’s second headquarters had ended just a few hours earlier, but Mike DeMarco invoked the name of another technology giant with an outsized footprint. With less fanfare, comparatively speaking, Google in recent years has steadily grown its presence across Manhattan’s West Side, energizing neighborhoods such as Chelsea and the Meatpacking District. And published reports say the company is preparing for another major expansion that would push its portfolio in the city beyond 6 million square feet.

It’s the kind of story that Jersey City can only hope for. DeMarco doesn’t think it’s so far-fetched, given all the city has to offer.

For a project that will bring more than 400 new apartments and townhomes to Gloucester County’s largest town, a joint venture is banking on the demand for health care services as a key driver of the property and a potential model for other mixed-use projects in the state.