AMO Featured Add-ons Policies

Featured add-ons are top-quality extensions and themes highlighted on AMO, Firefox's Add-ons Manager, and across other Mozilla websites. These add-ons showcase the power of Firefox customization and are useful to a wide audience.

Featured add-ons are chosen by the Featured Add-ons Advisory Board, a small group of add-on developers and fans from the Mozilla community who have volunteered to review and vote on nominations.

The add-on must have excellent user reviews and any problems or support requests must be promptly addressed by the developer.

The add-on must have a minimum of 2,000 users.

The add-on must be compatible with the latest release of Firefox and must be compatible with beta versions 4 weeks before their final release.

Most importantly, the add-on must have wide consumer appeal to Firefox's users and be outstanding in nearly every way: user experience, performance, security, and usefulness or entertainment value. Featured complete themes must also be visually appealing.

Nominating an Add-on

If you wish to nominate an add-on to be featured and it meets the criteria above, send an email to amo-featured@mozilla.org with:

the add-on name, URL, and whether you are its developer

a short explanation of why the add-on has wide appeal and should be featured

optionally, links to any external reviews or articles mentioning the add-on

Add-on nominations are reviewed by the Advisory Board once a month (once every 3 months for complete theme nominations). Common reasons for rejection include lacking wide appeal to consumers, a suboptimal user experience, quality or security issues, incompatibility, and similarity to another featured add-on. Rejected add-ons cannot be re-nominated within 3 months.

Rotating Featured Add-ons

Mozilla and the Featured Add-ons Advisory Board regularly evaluate and rotate out featured add-ons. Some of the most common reasons for add-ons being removed from the featured list are:

Lack of growth — Add-ons that are featured typically experience a substantial gain in both downloads and active users. If an add-on is not demonstrating growth in any substantial way, that's a good indicator the add-on may not be very useful to our users.

Negative reviews — Featured add-ons should have a great experience and very few bugs, so add-ons with many negative reviews may be reconsidered.

Incompatibility with upcoming Firefox versions — Featured add-ons are expected to be compatible with stable and beta versions of Firefox. Add-ons not yet compatible with a Beta version of Firefox four weeks before its expected release will lose their featured status.

Joining the Featured Add-ons Advisory Board

Every six months a new Advisory Board is chosen based on applications from the add-ons community. Members must:

be active members of the add-ons community, whether as a developer, evangelist, or fan

commit to trying all the nominations submitted, giving their feedback, and casting their votes every month

abstain from voting on add-ons that they have any business or personal affiliations with, as well as direct competitors of any such add-ons

Members of the Mozilla Add-ons team may veto any add-on's selection because of security, privacy, compatibility, or any other reason, but in general it is up to the Board to select add-ons to feature.

This featured policy only applies to the addons.mozilla.org global list of featured add-ons. Add-ons featured in other locations are often pulled from this list, but Mozilla may feature any add-on in other locations without the Board's consent. Additionally, locale-specific features override the global defaults, so if a locale has opted to select its own features, some or all of the global features may not appear in that locale.