(Bangkok – January 12th, 2016): Best Western Hotels & Resorts has unveiled plans to open a new upscale resort on the ever-popular resort island of Phuket.

The company has penned an agreement to operate the brand new BEST WESTERN PREMIER Himalai Resort, which will rise in the idyllic Kamala area of the island.

Kamala Beach is a stunning stretch of golden sand, lapped by the turquoise waters of the Andaman Sea on Phuket’s popular West Coast. Located just north of Patong, the island’s main tourist area, Kamala retains a quieter, more relaxed ambience, while also being just a short drive from a multitude of shopping malls, restaurants and vibrant nightlife venues.

BEST WESTERN PREMIER Himalai Resort will provide a total of 425 upscale rooms and suites, all featuring a selection of modern amenities including flat-screen TVs, universal power sockets, USB ports and complimentary Wi-Fi.

When they’re not relaxing on the sun-kissed sands of Kamala Beach, guests will be able to take a dip in the resort’s outdoor swimming pool, work out in the fitness center, or sample sumptuous local and international cuisine at the resort’s two food and beverage venues.

BEST WESTERN PREMIER Himalai Resort will also cater to corporate guests, with meeting facilities and a business center.

“Phuket continues to enchant the global travelers with its stunning sandy beaches and ever-expanding range of visitor attractions,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.

“Following the successful launch of BEST WESTERN Patong Beach in 2014, which has already become a firm favorite with our guests, I am delighted to be able to announce our next stage of development on this magical tropical island.

“BEST WESTERN PREMIER Himalai Resort will be an exceptional upscale hotel in an idyllic setting, combining the very best of Thai hospitality with Best Western Hotels & Resorts’ world-famous international standards. I look forward to welcoming our first guests to this exciting new hotel in 2019,” Mr. Berrivin concluded.

Best Western Hotels & Resorts currently operates three properties in Phuket: BEST WESTERN Phuket Ocean Resort, BEST WESTERN PREMIER Bangtao Beach Resort & Spa and BEST WESTERN Patong Beach. These form part of a nationwide collection of 9 hotels and resorts across Thailand.

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About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.

Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels in operation and in the pipeline. For hotel owners, Best Western Asia offers a broad range of operational support, technical service support, Sales& marketing and distribution, with online, mobile and social media booking capabilities. To learn more about a specific hotel or discover other Best Western hotels across the region, visit www.bestwesternasia.com.

For more information on development opportunities in Asia with Best Western International, please visit www.bestwesterndevelopers.com or contact us at asiadevelopment@bestwestern.com.

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