Peter Shurman

Business Strategist; Broadcaster

Summary

Peter Shurman is a highly accomplished business executive and broadcaster; an exceptional speaker, motivator, and consultant - and he's fully bilingual. Peter is without equal in his ability to reduce complex issues to "eye level" ideas and he excels at assessing the consequences of decisions taken at both the macro and micro levels. Few individuals have the same combination of private and public sector experience. Peter's entrepreneurial background and management experience make him the ideal advisor for any company looking to deal with any level of government and/or expand its market presence.

Peter Shurman is a driven individual with natural leadership ability. He has inspired colleagues, audiences, and co-workers throughout his career. Peter genuinely understands how to help people take the optimum position and naturally leads and encourages everyone he works with. He is the consummate spokesperson as his motivational skills enable him to drive ideas forward. Peter's "trademarked" direct manner is refreshing and unique. This has led him to be effective while working with a broad cross section of individuals, organizations, and teams.

Peter Shurman is an asset wherever measured opinion, strategic leadership and communications ability are required. He deploys his broad general knowledge of business and public issues while leveraging his vast network of contacts to advantage. Peter is uniquely able to help his colleagues and clients perfect their positioning on an extensive range of subject matter.

Experience

Peter Shurman Enterprises Inc.

PrincipalJan 2014 - Present

What I Do:

Help create the framework to achieve business objectives;

Advise on communication strategies for precision targeting;

Work with C-Suite level communications & relationship strategies;

Avoid the media minefield to develop breakthrough messaging;

Lead in creating influence with public or private audiences;

Shurman understands opinion leadership. It can be leveraged using a variety of media. We provide experienced counsel at the senior executive and Board levels in both public and private settings. We offer extensive experience in the political, media, and management arenas and can assist to formulate simple, saleable and compelling positioning on a broad range of subjects.

Peter Shurman's business is to communicate effectively regardless of the medium. On-the-air talk and discussion coupled with reporting, both oral and written, have been part of his life and core skill set for 45 years. Coupled with his business experience, both corporate and small enterprise, plus two terms as an elected public servant and you have someone in Peter Shurman who can efficiently and rapidly develop and deliver correct strategies to communicate any message or sell any idea effectively in any forum.

Standard Broadcasting Corporation Limited

President - Radio DivisionSep 1983 - Jan 1987

With Standard, later (later Slaight Communications) from 1966 to 1987;

Held progressively senior roles...began as technician in 1966, promoted to on-air broadcaster, reporter, sales rep, General Manager (Montreal), and eventually President - Radio Division (National - Toronto);

Operated in multiple locations, responsible for all AM and FM radio properties including CFRB and CJAD;

PETER SHURMAN VIDEO

The New Democratic Party placed a motion before the Ontario Legislature that proposed a 10 percent refundable tax credit (to a maximum of $5000 per year for 2 years) for any job created by any Ontario company. As Opposition Critic for Finance, it was Peter Shurman's job to demonstrate what a waste of effort and ineffectual approach that would be. Factual material, humour, and personal experience were blended together extemporaneously to tell a story...to effectively lampoon the premise behind the NDP's motion. This is an example of Peter's use of his 'ad lib' ability and public presentation skills to mount a convincing case.

Personal Achievements and Pastimes

Individual diligence and control are the drivers that push Peter Shurman to excel. These endeavours require practice and study as well as constant renewal but are extremely satisfying, in that sense. There is a great deal of effort involved and the pride in these achievements and their maintenance is evident in those who aspire to take part.

It is a pleasure to deal with Peter as he has a full grasp of the big picture, but is also prepared to get into details. An honest man.