LGBTQ Buying Power Closer To One Trillion Dollars

About 7% of U.S. adults identify as Lesbian, Gay, Bisexual, Transgender or Questioning

According to a recent study by Witeck Communications, disposable personal income (DPI) is on the rise among all LGBTQ Americans. The money LGBTQ Americans can spend collectively after paying taxes rose 4 percent to $957 billion in 2017, rivaling the disposable income of all other American minority groups. According to an annual analysis. Research reveals that 7 percent of the adult U.S. population self-identify as lesbian, gay, bisexual, transgender and/or questioning. Witeck agreed that LGBTQ workers, businesses and consumers are directly shaping the American economy. Buying power is important for businesses and marketers when considering the strength and the potential impact of reaching LGBTQ consumers through cause marketing, branding campaigns, public affairs strategies and other corporate partnerships with the leaders in the LGBTQ community.