Chicano Stylez

Specialty Clothing Retail Business Plan

Company Summary

Chicano Stylez is a contemporary retail clothing outlet designed to attract the Chicano/Hispanic population. In addition, CS will provide styles to the population of Eugene who wishes to dress and accessorize in the latest, hip fashions.

The store will remain involved with the community through our outreach program, to be described in later sections. We encourage diversity, and do not wish to only target the Hispanic market; we want ALL of Eugene to come to our store.

2.1 Company Ownership

This will be a simple sole proprietorship owned by Sandra Adams. We intend to wait until the business grows before we incorporate, if at all.

2.2 Start-up Summary

Assets will make up 80% of start-up costs.

The start-up expenses are fairly low in comparison. Start-up costs focus on inventory for my clothing and accessories which are extremely important. Expenses include:

Pricing tools

Cash register

Advertising and design of brochures

Legal fees for security

Consulting fees to help with merchandising and layout of the store to obtain maximum benefit

Start-up costs will be financed by the owner and a combination of investors

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2.3 Company Locations and Facilities

Located in downtown Eugene, we provide a central location for the growing Hispanic community. We believe it is important to create an atmosphere of acceptance and community care, as well as a place where individuals can identify and bond with all aspects of their culture.