Services

Project duration

Project focus

Team

The challenge

Business consultant Martin Prescott managed the process on behalf of Hurkans. He says:

“Hurkans’ old website had become woefully out-of-date. It wasn’t mobile accessible – it didn’t really work on smartphones – and it didn’t convey the image of the kind of firm it had become.

The problem is, as with many firms, serving clients always has to come first before marketing. Everyone knew it needed updating, but it just kept getting pushed down the list of priorities.

The immediate trigger was the arrival of GDPR last spring but it was long overdue.”

How we helped

1 | Mobile responsiveMoving Hurkans onto our new Horizon platform immediately improved the mobile responsiveness of the website, and brought it up to modern technical standards.

2 | Tone of voice & styleOur designers and copywriters then worked with Martin to define a tone of voice and visual style that would convey professionalism and directness, while maintaining a human feel.