Today I had the pleasure of presenting the keynote lecture, titled “From Narrative to Gameplay (And Back) – Studying Transmedial Storyworlds” in the University of Cincinnati, “Focus on German Studies” conference. My talk featured a discussion of polyphony, conflicts and ambiguous heterogeneity in cultural texts and in cultural identities, concludes with an example of transmedial storyworld design from “LEGO the Lord of the Rings” video game. You can access both my lecture slides as well as the full video recording of the keynote (captured via Google Hangouts) from below: