Build-A-Bear CEO apologizes after 'heartbreaking' sale crowds

The company will offer U.S., United Kingdom and Canadian customers a $15 voucher through August 31 and will still honor its pay-your-age promotion in stores for children during the child's birthday month, she said.

"Till the cops come and shut it down just like build a bear". The offer is available only Friday at participating locations where the Chuck E. Cheese's Play Pass is available. The global sales event, which covered the United States, United Kingdom and Canada, caused chaos as customers fought to get their hands on cut-price bears and supplies ran out.

"Our first-ever Pay Your Age Day event generated an overwhelming response resulting in long lines, extensive waits, and disappointed Guests".

The store was forced to close down after crowds descended into "extreme" chaos. "Our objective at Build-a-Bear is to make kids happy".

"There was really no way for us to have estimated those crowds", stated Sharon Price John, Build-A-Bear CEO.

The company said they didn't expect the large response to Thursday's deal, which capped the price for a stuffed animal at $29. All you have to do is sign up for a Build-A-Bear Rewards account, which is free.

The post has been shared more than 4,000 times.

Shawn Jackson took one of the coupons being handed out at the Build-A-Bear store at La Plaza Mall in McAllen, Texas.

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