PLANNING
What's your objective in creating an on-line presence? How will you
do that?

Effective design doesn't happen in a flash of creative intuition.
It's an interactive process that requires an understanding of your
company. Your customers. And the complex needs of both.

Do it right and it leads to design solutions that communicate in
a clear, comprehensive message that delivers your objectives. Do
it wrong and you get "pretty" ... "exciting" ... "fun"...
but not "effective." Here's how to get to a Web site that
works: