Of all the PR and promotional strategies we use to promote our Author and Speaker clients, booking internet radio interviews is my top favorite approach. Internet radio makes it easy for us to reach a broader audience, and with many shows that interview guests in all different niches, it is very effective for aligning our clients with the right fan base.

My favorite internet radio platform and the one we use to promote our clients is Blog Talk Radio (BTR). BTR has provided us an excellent opportunity to promote our clients’ books, e-courses, and knowledge in specific areas or expertise. As opposed to paying for scripted radio spots that rarely convey enough substance to connect with your audience on a personal level, interviews on BTR are featured spots, more personal, and completely free to conduct. Interviews can run anywhere from 30 minutes up to an hour. Read more…