Introducing a Revolutionary New Fishing Lure

The Alive Lure is the first electronic fishing lure with actual vibrating, buzzing wings!

Intelligent Electronic Fishing Lure

Water activated and battery operated

Intermittent buzzing simulates real insects

Vibrating wings create rippling fish cannot resist

Up to 17 hours continuous use on one battery

Battery & 3 extra wings included

FREE SHIPPING on two or more items*

For years, people have been trying to trick fish into taking the bait. So what's the biggest difference between a man made lure and a real bug that attracts fish? A real insect is alive! It flaps its wings and moves its feet, creating ripples and vibrations in the water. It's these vibrations on the water that attract fish. We wanted to close the gap between real insects and lures. We have done it...introducing the Alive Lure!