Saffron Technology

When science leaps forward, the art is in bringing audiences toward it. Carpenter Group and media relations partner Lightspeed PR place Saffron Technology at the forefront of big data analytics.

challenge

In 2014, the tech sector was bursting with genius entrepreneurs not only chasing the next big thing, but the attention of VCs. Attracting investors was as much a part of the pitch as proving breakthrough science.

Opportunity

Saffron’s contribution to cognitive computing ended the decades old inertia of artificial intelligence, limited by its massive hardware requirements and binary code. Real world examples would make cognitive computing indisputable and focus sector influencers on the firm’s brain trust.

exponent

Saffron’s patented associative-memory based approach was a stark departure from rules-based data-processing models. Evangelizing “natural intelligence” put it into a category of one.