Communications

Stef McDonald‘s Los Angeles-based business supports the communications efforts of nonprofit organizations, good businesses, and individuals.

Writing Services

Good copy will help you reach and engage with your audience, and you shouldn’t have to waste time struggling to find the right words. Having someone write or edit your copy will allow you to focus on everything else you need to do.

Services include writing:

Website copy

Blog posts

Social media posts (Twitter, Facebook, Instagram, Pinterest…)

Newsletters

Bios

“About Us” text

Product and service descriptions

Marketing materials, including fliers

Press releases/media alerts

Internal communications and presentations

Resumes/CVs and cover letters

Website Management Services

Need a website? Or a better one? Building your website and maintaining it are tasks that often gets pushed to the bottom of the to-do list. But if you have anything to share, promote, market or sell, you need a good website. It doesn’t have to take too much time or cost too much—and sometimes you just need someone to get you started.

Services include:

“Get Started” plan to create a website (WordPress, Squarespace, Shopify, other) for your business, project, or organization. Note: this could also include launching social media accounts for you (see below).

Copywriting for your website, from your bio and “about us” copy to writing descriptions of products, services, or programs

Developing a customized content plan for blog posts and other updates to your website

Rewriting or editing your website’s copy and making sure it’s reader- and SEO-friendly

Social Media Services/Online Communications Strategy

Communicating with your audience and having an active presence on social media is essential for your brand, business, organization, or project. If you’re not active online, you’re missing out on the opportunity to share your story and connect with your online audience. Sometimes you need someone to help get you started or to provide ongoing management of your social media efforts.

Setting up and launching your social media accounts (Facebook, Twitter, Instagram, Pinterest…) for you

Providing you with an instruction manual for posting to your accounts and building and engaging with your audience

Creating a customized social media plan for posting online (where, what, and how often you should post and engage with your audience), with insights into the competitive landscape and brand development

Posting to your social media accounts on your behalf — short-term or long-term