Auction Insights Report - Don't see my competitors

I periodically look into the Auction Insight but see only my URL on top and some random URLs that are not even real competitors. This page didn't give me any insight yet. When I google my keywords I see the competitor's ad but don't see this competitor in the Auction Insight data. Does anyone know what is happening here?

Auction Insights Report - Don't see my competitors

You will get different results at different levels of the account. If you are looking at the account level data the competition will be much broader than at the keyword level. Are you running the report for each of these KW's you are searching for?