Social media influence is proving to be strong as Monarch Airlines resumes its flights to Almeria from Manchester after comments on Facebook and Twitter.

The airline decided to reinstate the flights to the southern Spanish town, claiming that its decision was due to pressure from its social media followers. The service will operate twice weekly from 4th May 2012, with tickets on sale now.

Managing director Kevin George said: “Since we last operated the route in 2011 the popularity of our Birmingham/Almeria flight has grown considerably and therefore we thought it timely to bring the route back to Manchester.

“Our social media followers will be particularly pleased by the resumption of the flight as it has been the topic of discussion and debate for some time on both Facebook and Twitter and we are always very pleased to be able to respond positively to customer feedback. ”

Ken O’Toole, chief commercial officer for MAG (Manchester Airports Group), said: “Monarch Airlines is a major carrier here and the re-instatement of the Almeria route will be a welcome addition to the summer 2013 schedule from Manchester.”

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