Big Data Use Cases

Video| 2:12

Denihan Hospitality Group and the Cincinnati Zoo and Botanical Gardens use IBM Big Data & Analytics to help acquire, grow and retain customers. They are able to create a 360 degree view of the customer and understand what is most important to their most valuable customers: driving increased

Big Data Use Cases

Video| 3:06

Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their
customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, datadriven insights are generating a