Good stuff. I just finished updating my churn cohort report to have two options: "relative to previous month" & "show people". Basically, to show the number off people, which now helps me see why in the later months there sometimes is a jump in %. The "relative to previous month" lets me churn % for customers left, or by overall customers for that month.

Next up I'll be working on an engagement cohort report so this was a good post to read before starting on that one.

@Ruben. That sounds awesome. What tool are you using to create those charts? Or maybe you are using excel to create these reports? Both MixPanel and KISSmetrics have robust cohort charts that are easy to setup.

If you are using excel, do you mind sharing your templates? I'd love to be able to use these for my own startup.