Latino Boom!

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A handbook for companies looking to expand their business into the U.S. Hispanic market furnishes helpful information and valuable suggestions as it covers vital data about the top ten Hispanic markets, how to adapt levels of acculturation and language usage to one's campaign, mistakes to avoid, and how to target each ethnic, geographic, and socioeconomic group within the larger Hispanic population. 25, 000 first printing.ACCESS TO CREDIT According to the Pew Hispanic Center, five in ten (51
percent) Latinos report they have a credit card ... on an apartment to getting a car
loan or applying for a store discount card at The Home Depot a is tied to onea#39;s
creditanbsp;...

Title

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Latino Boom!

Author

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Chiqui Cartagena

Publisher

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- 2005

ISBN-13

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