"Earlier reports suggest the offering is actually based on Sprint's network, but rebranded specifically for the retailer." [source]

Note: it's 3G service with an unlocked data card.

Considering that Best Buy just dumped Speakereasy over to Megapath-Covad and the fact that Best Buy sells cellco services as an agent, do they think billing, fulfillment, etc. will be more margin? Crazy execs.