An ordinary man's view on work, life and self. While this is kind of notes to myself, you will sometimes find posts which will be useful, sometimes posts that you can just read and enjoy and sometimes post which will talk about the good work done by others. Oh yeah…there is always fun in sharing.

February 13, 2011February 13, 2011

Innovation!

There is always a misconception about “Innovation”. Many think that Innovation is all about inventing a new product or an amazing website like facebook. What many don’t realize is that innovation is also about finding a new uses for old products. I was reading a book by Peter Drucker and found an interesting statement about ‘Innovation’, which gave me a totally new perspective towards looking at things.

Peter Drucker says that a salesman who succeeds in selling refrigerators to Eskimos to prevent food, from freezing would be as much of an innovator as if he had developed brand-new website or invented a new product. To sell Eskimos a refrigerator to keep food cold is finding a new market; to sell a refrigerator to keep food from getting too cold is actually creating a new product. Technologically there is, of course, only the same old product; but economically there is innovation. – Peter Drucker (“Management: Tasks, Responsibilities, Practices”)

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Published by Mouli Jayaraman

I am just a simple person who has spend good enough time in a cubicle watching and enjoying the stupidity that goes around the workspace...useless meetings...people who look busy or atlease pretending to be busy...management gurus blah...blah. This time I became crazy enough to talk about the world I see outside my cubicle and write about it. View all posts by Mouli Jayaraman