“Among the many wondrous gatherings we’ve explored in our Conventional Wisdom series—a trek through unique conventions across the US with photographer Arthur Drooker, as he prepares for a photography book on the subject—nothing is quite like Merfest. This costumed celebration of the mythological mermaid is run by the NC Merfolk, a group that swims together as merfolk three times a week. The Triangle Aquatic Center in Cary, North Carolina—where the group normally convenes—played host to roughly 300 merfolk at this year’s convention. There, Drooker observed workshops, poolside vendors, plenty of spirit and even a few surprises.” Via Cool Hunting