Pakistan, being an agricultural country, has great potential to strengthen agro based industry. To produce high yield, inputs such as seeds, fertilizers and chemicals play an important role. The market for agricultural inputs is very large i.e over Rs. 100 billion per annum. This market is unstructured and fragmented. Companies operating in agricultural inputs have their fragmented dealers for selling their products such as Seeds, Fertilizers, pesticides, spray-machines, fuel etc. These companies do not have any arrangement to provide quality services to the customers therefore, farmers have to face great difficulty in purchasing their required agricultural input, which also lead to great losses as they have to visit many outlets to fulfil their farming needs.

To cater to the growing requirements and increasing problems of farmers, Ali Akbar Group launched its new business venture called “Target Zarai Markaz”

To obtain better yield, every farmer needs certain consultancy services regarding the crop he wants to grow, keeping in view the condition of land and climate. Technical guidance helps farmers in deciding what crops to grow and how to grow and inputs to use at what time. TARGET Zarai Markaz is a one stop solution to all the farmers needs.