Summary

The national economy of Romania covers a difficult stage of transition that can be noticed in the decline of all fields, especially those of services, in the lost of the value of the national currency, in the difference between the demand and the offer, in the unbalance of the payments and of the public budget.

The crisis situation is due to the existence of an economic mechanism which does not stimulate the economic development. In order to improve the situation and to get a raise of the economy, there are necessary some complex measures to adjust the economic mechanism, to improve the ways of the macroeconomic management. The development of the field of services, as a main element of the market economy, represents the essence of the thesis which contains chapters concerning the evolution of the international tourism, of the internal tourism, and the strategies for their improvement.

It necessary to elaborate the main strategies for the development of rural tourism in the villages of the Romanian tourism. We have to find out solutions for this kind of tourism in Romania. This is the main objective of this thesis. This kind of tourism must be promoted in countries such as Germany, France and Spain.

This thesis contains the evolution of the internal and of the international tourism, beginning from the year 2000 until now. It also presents the factors of influence of the international and internal tourism, the conditions of their development, the causes which have led to the increase or to the decrease of the amount of tourists that visited a certain region. It also presents the methods to increase the number of tourists and the promotion of rural touristy pensions by the Internet. This method was very successful in Hungary, a country from the neighborhood that has not such beautiful landscape as our country.

The success of the rural tourism depends on the reach of the target market and it supposes a great number of brochures and maps, of contracts with the touristy agencies from abroad. Their costs are enormous. In exchange, the Internet allows that, by using just one brochure, made in an electronic way, to inform all the potential customers. It is not an expensive way of advertisement.

It is necessary just to find out information about the means of transport that the persons who are interested in going there can get or at least, the completion of some contracts with the agencies. The information found on the web pages are alike if not identical with those found in the presentation brochures that we can find at different touristy firms, but they are more concrete and concise.

These pages present especially the daily life of the rural communities, without exaggerations. From this point of view, the Romanian rural regions have a more varied and a richer traditional content.