The ample white space and openness of the design is what I like the most. The cat in the upper-left corner (is it a cat?) and the author's picture on the right also provides a nice balance.

Ample white space is a key principle of graphic design. I think often times we tend to jam layouts with as much text and graphics as possible, using all available space. In contrast, almost every time I see something designed by a graphic artist, the text is not crowding the space. Rather, the abundant white space draws the reader's focus to the text.

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About Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here.