If you live in Australia, then chances are you’ve seen the new LG Reward Yourself Campaign. It’s a brand positioning and sales promotion campaign created by IdeaWorks to help entice customers to buy up into the Premium range of LG products by giving away 36 BMW 3 series cars over 8 weeks. It’s actually the biggest sales promotion that LG has done on a global scale and they’ve bought almost every piece of media available to mark the event! So if you’re out shopping this weekend or know someone who is, tell them to buy LG and enter here! (end of plug!)