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Difference B/W Google Analytic and Webmaster Tools

There are
major difference between Google Analytic and Webmaster, which is generally
asked by interviewer when you go for an interview. Both have different task and
having few similarity.

“What’s the difference between Google Analytic and Google
Webmaster Tools?”

As a business owner you may not be 100% clear on the
differences between the two and how they both benefit your business.

As a result, you’re losing out on a ton of great
information you can leverage to get more traffic and make more sales from your
website.

Google Analytic: Google Analytic gives you the following information:

1. Web-traffic: The amount of people
visiting your site on a daily, monthly and yearly basis. You can also compare
your traffic stats to previous years.

2. Visitors:

·The amount of website visitors that are new vs.
returning.

·The length of time your visitors spend on your site.

·The amount of pages your visitors view.

·The amount of visitors who landed on your site and
left immediately.

·What Geographic location they arrived from.

·The websites that referred visitors to your site.

·What is the bounce and exit rate of your website.

3. Keywords:

·The top keywords bringing traffic to your website.

·The keywords producing the most sales.

·The keywords keeping your visitors on your site the
longest.

·The keywords people type to find your site and cause
them to leave right away.

4. Content:

·The web pages your visitors view most often.

·The pages bringing you the most traffic.

·The pages your visitors most often leave your site.

5. Conversions: The conversion rates
for the goals & funnel you set on your site.

If the goal for your site is lead generation, how many
of your total visitors are giving you their information in exchange for your
lead magnet?

If your goal is to sell products, how many people buy
when they land on your sales page?

If your goal is that a visitor have spent more time on
your website or event tracking then you can also do the same.

Google Webmaster Tools: Google
Webmaster Tools reveals how Google sees your site online. You can use this
information to fix problems with your site and improve your sites visibility
with Google and your buyers. Below you’ll find just some of the information you
can get from Google Webmaster Tools.

1. Crawling Errors: Google Webmaster Tools shows you the pages on
your site where Google is unable to crawl. The most important aspect
of SEO is crawler accessibility. If Google can not crawl your website you
can forget about top rankings.

2. Search Queries: This is information
on your pages Google has returned to searchers for specific queries.

You can also find information about pages on your
website that were shown to searchers most often. This is one of the most
important and under utilized tools.

Here you’ll be able to get information on things like:

·The total number of search queries that returned pages
from your site.

·Your top search queries that returned pages
in Google.

·The number or times your pages were viewed in Google’s
search results.

·The number of times your listings were clicked on for
a particular search query.

·The percentage of times your listing was
clicked for a particular search query.

·The average position of your website for a particular
search query.

3. Links: The amount of links coming into your site from
other websites.

4. Malware: Google Webmaster Tools will notify you if your
site becomes infected with malware. Google can block your site if it
becomes infected. If this happens, you’ll need to have your site cleaned and
resubmitted to Google for their approval. The way you do this is through Google
webmaster tools.

5. Upload Robots & Sitemap – you
can upload XML sitemap can also see the robots functioning.

6. HTML errors-Google will notify you if they find any HTML errors on
your site.

To summarize the differences between Google Analytic and Google
Webmaster Tools:

·Google analytic is basically a website statistics
tool showing you how and how many people visit your site.

·Google Webmaster tool shows you how Google sees your
site from a search engine perspective.

Comments

Really awesome and i came to know more things about these tools and i got more information which is very well good and as well as i came to know many things.It is very useful for me to know what is what and its features.

Social marketing and the emerging platforms are gaining a lot of customers now. Promoting business online becomes mandatory to capture market and gain customers. Eventually a proper team of Adwords Marketing is required which helps in getting leads and applying skills in a better productive way.

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About Me

I have an experience of more than 7 years in Digital Marketing Industry like SEO, SMO, PPC, SMM, ORM as well as E Mail Marketing. I have designed strategy or optimized, marketing, lead generation and branding more than 250 websites and work for USA, UK, Australia and Canada based clients and over 3 years of experience to lead a team of experts and many more.