Once the SCOTUS account went live, account managers posted photos and videos of Garland. From his early days as a private-sector lawyer to his notable roles supervising the Oklahoma City bombing case and the case against the Unabomber, these visuals worked to humanize the president’s pick.

Here’s an example of how the White House introduced Garland, who’s currently serving as Chief Justice of the Court of Appeals for the District of Columbia Circuit:

The nomination faces a primarily Republican Senate and many outspoken members who say that they won’t confirm or even vote on the president’s pick. To combat this—and in an effort to encourage Americans to stay informed—account managers retweeted politicians and supporters from around the country:

As the #SCOTUSnom tweets continue to pour in, social media managers must stay engaged and work diligently to sort through Twitter supporters and inevitable trolls. Pursuing an open dialogue with the public is a wise strategy, but will require careful monitoring to succeed in pushing the president’s agenda.

What do you think about the White House team’s using social media to interact with the public, PR Daily readers? How would you advise differently?