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Social media is an incredibly diverse field: Facebook, Twitter,
LinkedIn, Tumblrs, blogs, forums, Flickr, YouTube and literally hundreds
of other apps, tools and networks, presided over by hundreds more
gurus, ninjas, mavens, managers, engagement specialists. Even the (very)
odd Producer.

It’s a young discipline, it’s evolving quickly and new
innovations and methods of integration are arriving on a daily basis.
With all this going on, it can be hard to find someone qualified to run
your social media successfully at a strategic level.

While HR
departments are working hard to fill new positions, how exactly do you
decide who is qualified?