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Super Affiliate Strategies To Boost Your Click-Through Rates

Posted on September 17, 2003

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If you are an affiliate I don't need to tell you that it's not
easy, especially if you are promoting a product or service that is a
large program with a lot of affiliates. Every single affiliate in
that program is in indirect competition with you, even though
it's not your product or service.

You have thousands of other affiliates that are promoting the
same product or service, targeting the same market, and using the
same ads as you. Traditionally a real good associate program
would provide you with tested and proven ads to maximize your
click-throughs. Today you just can't put a link on your web site
and use the ads they provide you. You have thousands of other
affiliates out there competing with you using the same ads you
are, which makes it even more difficult to make money.

At this point you need to ask yourself, why should my visitor buy
it from me, when they can buy it from thousands of other
affiliates? How can I increase my click-throughs to boost my
affiliate sales?

These are some of the issues we are going to cover in this
article. It's bad enough that most affiliates struggle to make
their first sale, let alone make a commission every month. But if
you want to make real money promoting your associate program you
need to work smarter, not harder.

If you want people to buy it from you then you need to come up
with your own ads, that will give you an advantage over the rest
of your affiliates.

Personal Recommendation

A personal recommendation is a very powerful tool and can
skyrocket your affiliate click-through rates. Writing a personal
recommendation for a product or service that you are promoting is
a way to tell the world that you have evaluated the product's or
service's quality and approve it. You should also discuss any
experiences that you've had with the product or service, people
want to hear your testimonial, so give it to them in your own
words.

I need to warn you though, if you start recommending anything and
everything, eventually your personal recommendations will lose
face value. Not only that, if you start recommending poor
products or services, your recommendation will reflect on your
credibility.

Put Your Website Submission on Auto-Pilot!

Your site will be submitted once a month to 1,500 search
engines, announcement services, and classifieds for a whole
year. Also, with just one click you can do a re-submission
of your site any time you want. For example, if you are
updating your site often, you can re-submit every time
you change it. Every submission produces a detailed report
of the results.

Just to give you an example, I am very stringent about my
recommendations. The only time I recommend a product or service
is if I use it everyday or have used it in the past. I don't
recommend any product or service that I have not been in indirect
experience with.

Write A Teaser

Instead of using the same ads that other affiliates use, be
different and get creative by writing a teaser. Writing your own
teaser is another way to boost your affiliate click-through rate.

Teasers set the stage for your affiliate product or service, by
accelerating your visitor's impulse. This enables them to have a
sneak peek at what they can expect from the product or service
you are promoting before they even realize that you're selling
them something. Using the teaser approach is a sure way to boost
your marketing efforts and increase your affiliate revenue.

When writing a teaser don't try to sell it, or reveal any prices,
that's the sales copy's job. You need to keep in mind that the
teaser's job is only to motivate your visitor to click through
your advertisement.

Screen Your Visitors

Screening your visitors is a technique that is used in
copywriting that enables you to control and screen the serious
individuals from the test pilots. When applying this technique to
a sales copy, it will eliminate the amount of refunds you may
recieve. In this case, you need to be specific about the product
or service without giving too many details, this will eliminate
unnecessary click-throughs.

This technique is perfect, if you are using any type of pay per
click advertising. By screening people in advance you will
improve your click-through rate and save yourself a lot of money
in your pay-per-click advertising campaign.

Mask Your Affiliate Urls

These days people are very leery about clicking through affiliate
urls, because they know when they see it that you are trying to
sell them something. If you want to really boost your affiliate
sales then you should mask your affiliate urls. By masking your
url, your visitor will never see your affiliate url in the
browser window making it more invitable to them, more click-
throughs means more sales. You will see a significant increase in
your click-throughs when you mask the url.

For those who don't know how to mask their affiliate url, here is
what you need:

To mask your affiliate urls there are two areas we need to
address, one is [affiliate_url], replace it with your affiliate
url. The second is "click here to view", which is what will appear
in your visitor's browser window. If you want to display
something different in the browser's window, then change the
"click here to view" to what you want to display.

These were just some of the ways to improve your click-through
rate. After you have applied these techniques you will notice a
substantial increase in click-throughs and sales.