Adidas Cricket

We handled digital and social media duties for Adidas Cricket during the 2010 World Cup. A year which went on to become an unforgettable part of India's sporting history. It was a year that was an emotional powder keg for India. From posts commemmorating the victory to Sehwagisms to the buildup to Sachin's 100th 100, we rode the wave to trounce Nike to the No.1 spot in the public eye. No mean task, considering we had a tenth of their budgets.