Fallout from the massive hack against electronic toy and education company VTech continues to get worse.

On Wednesday, the company confirmed more than 10 million customer accounts – including 6.3 million children’s user profiles – were affected by the data breach. In Canada, over 237,000 adult profiles and over 316,000 kids profiles were affected.

Previously, VTech said the breach only affected about five million accounts.

The article noted, “in most, if not all, of these cases, the logs, pictures, and recordings can be traced back to specific usernames, allowing anyone in possession of the hacked data to identify the people chatting as well as those in the pictures.”

VTech has yet to confirm these allegations, noting that its investigation is ongoing; however, the company did admit that while audio files and photos are encrypted on its system, chat logs are not.

Considering the company compares it’s Kid Connect chat app to popular messaging service WhatsApp, the fact that chat logs are unencrypted have prompted even more outrage from the security community.

However, VTech did note that messages stored within its servers expire after 30 days.