New 'Get a Mac' highlights how easy it is to 'Switch to a Mac'

Apple has released a new 'Get a Mac' titled "Off the Air" on U.S. network and cable television that highlights how easy it is for buyers to 'Switch to a Mac'.

The ad features an Apple Store Mac Genius who explains to PC that "it is easier than ever to Switch to a Mac". PC is taken aback by the claim and this is when Mac describes how buyers who purchase a new Mac from the Apple store can get a Mac Genius to transfer files from their PC to Mac for free.

This is when it gets interesting because PC mentions frustrated PC users:"Oh, no no no no, my frustrated users don't need to hear about
that. See, fear of switching is the foundation of customer loyalty for
PCs." You can view the ad at Apple's Get a Mac site.