National Diet Library

The National Diet Library (NDL)(国立国会図書館,Kokuritsu Kokkai Toshokan) is the only national library in Japan. It was established in 1948 for the purpose of assisting members of the National Diet of Japan(国会,Kokkai) in researching matters of public policy. The library is similar in purpose and scope to the United States Library of Congress.

The National Diet Library (NDL) consists of two main facilities in Tokyo and Kyoto, and several other branch libraries throughout Japan.

The Diet's power in prewar Japan was limited, and its need for information was "correspondingly small." The original Diet libraries "never developed either the collections or the services which might have made them vital adjuncts of genuinely responsible legislative activity." Until Japan's defeat, moreover, the executive had controlled all political documents, depriving the people and the Diet of access to vital information. The U.S. occupation forces under General Douglas MacArthur deemed reform of the Diet library system to be an important part of the democratization of Japan after its defeat in World War II.

Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television. In 2013, Internet advertising revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in revenues in 2012. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.

National Diet Library

The National Diet Library (NDL)(国立国会図書館,Kokuritsu Kokkai Toshokan) is the only national library in Japan. It was established in 1948 for the purpose of assisting members of the National Diet of Japan(国会,Kokkai) in researching matters of public policy. The library is similar in purpose and scope to the United States Library of Congress.

The National Diet Library (NDL) consists of two main facilities in Tokyo and Kyoto, and several other branch libraries throughout Japan.

The Diet's power in prewar Japan was limited, and its need for information was "correspondingly small." The original Diet libraries "never developed either the collections or the services which might have made them vital adjuncts of genuinely responsible legislative activity." Until Japan's defeat, moreover, the executive had controlled all political documents, depriving the people and the Diet of access to vital information. The U.S. occupation forces under General Douglas MacArthur deemed reform of the Diet library system to be an important part of the democratization of Japan after its defeat in World War II.

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