Since 2007, No Love City is a streetwear brand based out of Chicagoland. Their style is influenced by a love of hip hop, street art, and tattoo cultures.

The term 'No Love City' is basically another way of describing the crab mentality of "if I can't have it, neither can you" because it seems there's always someone around to offer negativity. They are everywhere and can be found in any situation, therefore every city is a No Love City. While this may be the case, we want people to be fueled by it and turn it into a positive thing by encouraging them to overcome adversity and negativity.