Staying with Facebook, the social giant is reported to be getting ready to launch a voice-activated, video calling home device that keeps people on the platform at all times.

The new device is to be called Portal, and will compete with existing home speaker-type devices already gaining momentum, such as Amazon Echo and Google Home.

Where Portal will differ is that it is reported to include a large touchscreen, a wide-angle camera, microphones, speakers and will be capable of recognising faces.

It will also be able to access outside streaming services like Spotify and Netflix and stream them into home entertainment equipment.

For brands, the development of these devices is important to monitor. As consumer adoption grows, so too will new discovery behaviours, which will be vital in understanding how to best reach users and align with new habits.

Snapchat might be the key platform to reach younger users but Snap Inc. itself rarely provides detailed figures on exactly how many people are using each of its elements.

There are overall figures – 178 million daily active users per day – however data obtained by The Daily Beast has revealed that these users are almost exclusively using it for private messaging, rather than visiting the Discover section where publishers and brands live.

The data also showed that the amount of Stories being posted has remained fairly static at less than 60 million users, on average, posting daily. Meanwhile, an average of 20 per cent of Snapchat users consumed content from a Discover Edition daily.