Comm 2100 McLuhan: Media Ecology

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Transcript of Comm 2100 McLuhan: Media Ecology

photo credit Nasa / Goddard Space Flight Center / Reto StöckliThe medium is the messageMedia EcologyThe medium is the messageshape our attitudes and perceptionsEnvironmentsCommunication: immediate, FTF, communalThe tribal agemeaning detached from contextLiterate Agerise of nationalismPrint AgeGlobal Village?Electronic ageWhat does Mcluhan meanby media?What is ecology?With any human-inventedtechnology, the environment of services that changes people is the mediainvisiblecomplexCritiques2000-1500 B.C.E.(cc) image by jantik on FlickrInvention of writingTribal ageLiterate agehttp://oi.uchicago.edu/OI/MUS/ED/TRC/MESO/writing.htmlPrint agehttp://en.wikipedia.org/wiki/File:Handtiegelpresse_von_1811.jpgGutenberg Printing Press1450 ACEInvention of telegraph, 1850Electronic ageEverything one knows is learned fromanother personWORDS: ephemeral, lack materialityno detached analysishttp://therookiewall.com/blog/2010/07/25/larry-sanders-the-medium-is-the-message/The content ofhttp://mcluhangalaxy.wordpress.com/2012/04/01/the-medium-is-the-message-redux/Reproduction detaches the reproduced object from the domain of tradition.The manner in which human perception comprehends art can be defined as the ‘aura’ in which that piece of art can influence the viewer.http://mcluhangalaxy.wordpress.com/2012/04/01/the-medium-is-the-message-redux/onhttp://www.youtube.com/watch?v=5mid8p4A6Eg&feature=relatedThe products of technological inventionThese facts underline the point that the MEDIUM the MESSAGEThe ‘light bulb’, regardless of how it is used, is the mediumIn the Industrial Revolution the train itself was not the messageSo then, the message of any medium is the change it introduces into human affairs.Content and mediaSpeechPre-literatePrintingpressWritten word (content))Print (content)Writing (media)Speech(content)PrintTelegraph (media)http://www.histdocs.com/home/productpages/240.php?cat=Transportationhttp://www.edisonmuckers.org/thomas-edison-lightbulb/http://upload.wikimedia.org/wikipedia/commons/0/07/Stom_-_A_Young_Man_Reading_at_Candlelight.jpgWhat do you think these media replace?(i.e., what is the content?)e-mailTwitterSmart phonesThe original has a unique aura that cannot be recreated. Mechanical reproduction of art emancipates the work of art from its parasitical dependence on ritual.and the nature of the piece.This aura is determined by the historical circumstancewords can be read and rereadabstract analysis possiblemore individualisticrise of middle classrise of Protestantismhttp://health.allrefer.com/pictures-images/central-nervous-system.htmlwritten word is the content of printwriting is speech;and print the content of telegraph.Phonetic alphabeetTelegraphbut, in fact, the change it brought about

in the lives of the people from that age to this.and how it is used is its message.because it shapes and controls of human association

and action. the scale and formbut how they are applied.are by no means the cause of sinsmorehttp://www.clker.com/clipart-uxc-ear.htmlEthicalReflectionstechnologya Faustian bargain?Literacyhttp://www.media-ecology.org/#/nWant to know more?TVtrivializesGPSHow has each shaped and formedhuman association and action?IShttp://digital.films.com.cyrano.ucmo.edu:2048/PortalViewVideo.aspx?JW=1&xtid=7931Digital Age?Subjective, but makes objective claimsCritics say no evidenceDifficult to understand, not always clearDidn't judge media (from critical theorists)(from an objectivist point of view)from an interpretivist point of veiwIs McLuhan more a 21st century phenomena?We are all linked.Have we gone backto separate tribes?What do you think these media replace?(i.e., what is the content?)e-mailIMTwitterSmart phonesPodcastsGPSHow has each shaped and formedhuman association and action?Postman's questionsWhat problem to which this new technology is a solution?Whose problem is it, actually?If there is a legitimate problem to be solved,what other problems will be created by my using this technology?In McLuhan's wordsSymbolicTexting5 ways social media is changingyour brain