Aspen, Winter Park and Steamboat are offering a joint pass good for two days at each resort.

The $299 Colorado Triple Play pass ($249 for kids 12 and younger) delivers six days at six locales in three of Colorado’s iconic ski towns.

Rob Perlman, head of marketing for Steamboat, called the pass “a sample platter,” noting that the most popular passes offered recently in Colorado provide variety. The Triple Play opens the primarily destination resorts Aspen, Snowmass and Steamboat to Front Range and regional skiers who maybe shied away from daily lift tickets that reached $102 last season at Aspen’s four ski areas. It also appeals to Colorado skiers and snowboarders who have grown accustomed to season passes good at several ski areas.

“This product opens us to wider audience,” Perlman said. “We have high expectations for skier visitation.”

Announced at a snowcovered Coors Field on Thursday while flatscreens flickered with snowy videos of Aspen’s Snowmass terrain park, Steamboat’s aspen glades and Winter Park’s views, the pass marks a first-ever partnership for the three resorts.

“This is all about accessibility,” said Aspen Skiing Co.’s marketing chief, Christian Knapp. “We know that taking your family to a ski area for the weekend is expensive, and this product makes it more accessible. We want to get new skiers up to Aspen.”

The new pass will not replace Aspen Skiing’s Classic Pass, which offers four days at any of its four ski areas for $199 or seven days for $329. It also will not replace the 4by40 Pass, which offers two days at Steamboat and two days at Winter Park for $229.

The Triple Play is offered in limited quantities and cannot be used Dec. 27-31.

The pass came from a chat between Aspen Skiing vice president David Perry and Perlman, both former presidents of Colorado Ski Country, which works to promote skiing across the state.

How to get the pass

The Triple Play is available for a limited time at Front Range Christy Sports stores and online at coloradotripleplay.com. It also will be available at this weekend’s Colorado Ski & Snowboard Expo at the Colorado Convention Center.

Doing business in Denver since late 2018, San Francisco-based marketing tech firm Iterable is taking part in its first Denver Startup Week. Not only is it an event sponsor, but it taking part in the startup crawl program, showing off its new office, and the Startup Week job fair Wednesday night.