“Our partnership with Real Radio and support from St. George’s Shopping Centre has enabled us to guarantee that this year’s event will be the best to date.

“Not only does the event provide a family friendly reason to bring the city together but in addition, bringing in thousands of people for the event provides a tangible boost in trade for businesses.

“We’ve been working on securing an artist line up to rival any other town or city across the North West and I’m confident we’ve achieved that. It’s a given that Preston’s Switch On event is the benchmark for others in Lancashire.”