As if user-generated content wasn’t enough, Bay Area uber-portable camera-maker GoPro’s (GPRO) viral marketing team is churning out awe-inspiring content that can reach more eyeballs than any paid media. This article itself is proof that it’s working. Who can resist off-road unicycling off boulders in Moab, Utah’s red rock canyons?

A Minnesota kid put out a handmade sign inviting neighbors to hear him play his piano on the front lawn. He’d been practicing hard, and figured why not? When someone snapped a picture and posted it to Facebook, it went viral, and an unexpected scene greeted him as he stepped out onto a rainy day to do his recital. (WCCO Report)