Other investors including Ah! Ventures; Deepak Kasthwal, former CFO of Ola; PKX Thomas, former technology head of Cleartrip; and Mahesh Ahuja, CEO Brittman India, also participated in the round, as per a statement.

The funding will be used to enhance operations, products, marketing and team building, it said.

“Buying jewellery is so intertwined with Indian culture that selling it online is not going to create any significant impact in the market. We want to be the single-biggest facilitator of jewellery commerce, whether online or offline,” said Arnaud Lorie, founder, Joolz.

The startup aggregates and curates jewellery inventory and enables two-way interaction between jewellery buyers and sellers through discussion and discovery. The platform is accessible through Android and iOS apps.

The company, which was founded in May 2015, claims to have an average ticket size of about Rs 25,000.