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1. Google's Matt Cutts talks about two popular SEO
myths

In a video on YouTube, Google's Head of Search Spam Matt Cutts
talks about popular SEO myths. Here's what he has to say:

Google claims not to change the
search
results to make more money

According to Matt Cutts, buying or not buying Google AdWords
ads has no positive or negative impact on the rankings of your website.
He also says that Google does not make changes to the organic
algorithms to encourage people to buy ads.

Given the fact that Google's result often only show paid ads
in the visible area of the search results (i.e. you have to scroll to
see the regular results), it seems that this statement of Matt Cutts is
not entirely true.

There is no secret way to get in
the search results

Matt Cutts says that there is a pattern that he often sees in
SEO forums: Someone suggests a specific tactic will lead to high
rankings on Google and then everyone follows.

For example, someone says that it is easy to get high rankings
through article directories. Half a year later, people will move on
from article directories to guest blogging, then to link wheels, and so
on.

Matt Cutts says that someone who found a loophole wouldn't
post it in a forum. Instead, he would exploit it to make as much money
of it as possible.

You can view the full video here:

How to get your website in
Google's search results

Getting in Google's search results isn't rocket science. You
don't need special tricks or secrets to get your website ranked. You
also don't have to hire 'experts' who will charge you thousands of
dollar per month.

Details on how to get your web pages ranked on Google can be
found in this step-by-step SEO guide. The tools in SEOprofiler
will help you to reach your ranking goals as quickly as possible. If
you haven't done it yet, try SEOprofiler now:

"Another link network has been penalized by Google.
This time, the name of the network is ‘PostJoint’. On Twitter, Google’s
Matt Cutts said that any network that claims to have ‘zero footprint’
is waving a giant red flag."

Dave Bennett says he signed up for a four-month contract with
ReachLocal last year to promote Wasatch Chill Zone, his athletic
recovery business in Bountiful, Utah. For $900 a month, a salesman
promised to create listings for his business in online directories and
advertise his services on search-engine-results pages.

But Mr. Bennett says he was shocked when he came across some of the
automated content that ReachLocal had entered into Web directories,
such as Citysearch, an online city guide that provides data about
businesses."

"You should notice that 'almost everything above the
fold is a paid result.' [...] Google has experimented with showing
product listing ads in the knowledge graph before, but not in this
manner. Plus, we’ve seen Google test ads in the knowledge graph a
couple times."