3-D Secure :
Verified by Visa & MasterCard SecureCode

What is Verified by Visa or MasterCard SecureCode?

Created by the card payments industry, 3-D Secure is a security
feature which ensures that payments using certain credit and
debit cards are authenticated by the card holder with their bank
at the time of the transaction. 3-D Secure is the common name
for the technology behind MasterCard SecureCode (MSC) and
Verified by Visa (VbV).

If your customer's card is enrolled with
3-D Secure, during the payment flow they will be prompted by
their bank to enter a password to verify that the transaction is
authorised by the card owner before completion.

This extra layer of protection has been added to
further protect your business from chargebacks. Verified by Visa
and MasterCard SecureCode rules shift liability for certain
chargebacks from your business to the cardholder's bank, should
the cardholder later claim the transaction is unauthorised.

Who does this affect?

Currently it is only mandatory for any merchant wishing to accept Maestro cards.

How do I offer 3-D Secure to my customers?

What happens if I do not offer 3-D Secure?

Due to MasterCard compliance requirements you will not be able
to process Maestro cards online. All other card types are
not currently affected by this change although it is recommend to offer this for
all cards enrolled in the 3-D Secure scheme.

It is also likely you will have a higher rate of checkout
abandons and lost custom for your products or services due to
consumers having a lower level of confidence their transaction
with yourselves is secure.