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The CEO is among the Facebook executives pitching the social-networking giant to investors in New York, the first stop of cross-country roadshow before the firm's initial public stock offering.SAN FRANCISCO — Dressed in his trademark hoodie and jeans, Facebook Inc.

NEW YORK (Reuters) - Facebook Inc kicked off its IPO roadshow in New York on Monday, attracting hundreds of investors who formed a snaking line around the block keen on hearing CEO Mark Zuckerberg tout Silicon Valley's record $10 billion initial public offering.