Men Prefer Microsoft Over Apple, Study Says

Apple's products might be stealing more headlines than Microsoft right now, but it doesn't mean Microsoft has completely lost its popularity. With men, at least.

According to a new survey conducted by Annalect, Boomer and Millennial men prefer Microsoft to Apple. The November 2013 survey was based on interviews with 1,509 men. Microsoft didn't claim the top spot for Generation X men, who listed Nike as their top brand, and Microsoft second, followed by Apple. Annalect stated that Microsoft's popularity could have been helped due to the launch of the Xbox One, which was released during the time the survey was being conducted.