The third edition of MakeUp in LosAngeles...

The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty entrepreneurs, how make up brands adapt to the new digital age and the new technologies, the creation of new textures, and new applicators, etc.

Conferences & Round Tables Program:

Day 1: Wednesday February 7th, 2018

Main Theme: Deciphering major beauty trends of the United States market, the influence of digital and the specificities from California Brands.

10:15 am -11:45 am: "The rise of the new entrepreneurs and the Indie Brands Influence"
Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
Marlena Stell – CEO/Founder of Makeup Geek
And other brands senior executives to be confirmed soon

1:00 pm - 2:30 pm: "Beauty transformation in the Digital Age - Adapting to the new challenge of social media and e-commerce"
Keynote by: Hana Ben-Shabat, Partner and Board Member at A.T. Kearney
Followed by a round table moderated by Leila Rochet-Podvin with the participation of brands senior executives such as:
David Olsen, Chief Executive Officer of Cos Bar
Jill Tomandl, Vice President – Product development & Innovation at Smashbox Cosmetics

2:30 pm - 3:45 pm: "The connected consumer; What is the future of influencers ? What are the new challenges? What are the recipes to be part of the beauty conversation?"
Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with:
“The Crisis of Influence – What Are The Future Challenges” by Eric Briones – Author of Digital & Luxury, Professor & Strategic Planner
"The future of influencers according to Tribe Dynamics" by Conor Begley, Co-Founder of Tribe Dynamics
Rob McLoughlin, VP Consumer Research at POPSUGAR

10:45 am - 11:30 am: "Inspiration from the West and from the East - What are the 5 trends to follow and what’s coming next?"
Conference by Leila Rochet-Podvin, Cosmetics Inspiration & Creation and Florence Bernardin, Information & Inspiration

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B).
With these new dates, the show will be almost concomitant with the MakeUp in (...)

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