Aim: To increase home ownership among the lower income (B40) and middle income (M40) groups.

“The Government understand the needs of the Rakyat of every income level. This expo is a testimony of the Government’s vision, effort and commitment towards encouraging home ownership for a majority of population in the country,” said chief executive officer of PR1MA Datuk Abdul Mutalib Alias in a statement.

“There is a wide selection of homes available to suit every income level at the expo. There are more than 100 booths categorized according to States and product category for the ease of visitors,” he added.