PHOENIX, ARIZ. – The Internet is a wildly popular tool for marketing self-storage businesses, and for good reason. With online marketing companies popping up every day, it can be difficult to know which ones are offering strategies that may work and which should be avoided. Derek M. Naylor, President of Storage Marketing Solutions, will present the free webinar Four Highly Guarded Secrets Your Internet Marketing Company Hopes You Never Discover on March 9, 2011. During the presentation, Mr. Naylor will pull back the curtain on Internet marketing companies and provide tips for evaluating online marketing strategies. Topics will include the following:

Reducing your pay-per-click rate by over 50% with the same results

Which metrics actually matter and which are misleading

The free tool that you might be getting charged for

The sales pitch that should make you question a marketing company’s intentions

Why Internet marketing is not the only solution

The webinar will be sponsored by Storage Marketing Solutions and moderated by MiniCo Publisher Poppy Behrens as part of the Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.