Search Engine Optimization (SEO)

Most people ask What is SEO “Search Engine Optimization”?

SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results also known as “natural or “organic” results. The higher your site ranks on a search engine results page, the more traffic your website will receive. Diligently submitting your website to top search engines properly so that is located before your competitors’ sites is equally as important as having a sharply designed website. There is no substitute: your website must be optimized in today’s top search engines or it will remain hidden.

There is no competitive advantage in placing on the second or third page of a potential business contact’s internet search. They will investigate the websites on page one, and never get to pages two, three and beyond. Therefore, search engine optimization leads the way for companies and firms looking to obtain the highest volume and quality of targeted traffic to their web sites. Not all companies perform this critical service properly, which often results in spam, and some not at all, which results in poor rankings and placement. CWD knows how to expertly submit your site to the top internet search engines and maximize your exposure to success.

Web marketing search engine optimization is considered the Number 1 method of getting new visitors to your web site. To optimize your site, your site must be positioned properly in the search engines and directories that lead inquiring customers directly to information, such as Google, Yahoo, Bing and others.

The first purpose of optimizing a website is to make it visible for search engines. However, the most important purpose is actually the ranking of a website, using appropriate and efficient keywords and key phrases, as most searchers will go to the highest ranked sites and ignore the rest. Therefore, search engine optimization is critical, as over 80% of visitors come to your website via search engines.

If you are not optimized, your site could end up not coming up in a search, or among the last links brought up by a search, and either way, you will lose business. You must get the hits to get the business. Again, Carol’s Web Design, Inc. can and will accomplish this for you.