Girls, would you send a direct message to a guy on Instagram?

There is a guy who I follow on Instagram. He is from the same town I am from and he is really attractive, loves his daughter and has similar things in common with me. We do not know each other personally but I would like to get to know him. I wanted to possibly send him a DM to say hello. Is this a good idea? Does this make me look desperate or thirsty? What would you do?