Do you put all your online efforts into one egg basket? On occasion I work with business owners who put all their online efforts onto someone else’s infrastructure. They will always hear me argue that they need to stay in control of their assets! There is no doubt that it is compelling to build out your presence on a rich platform, be it eBay, Amazon, Facebook, WordPress.com or any other platform. However you need to consider the risks… Today’s example came from an unexpected direction; Hotmail decided to change my interface into Turkish. The problem is that I don’t speak a word...