Security Systems News - Troy Brucehttp://securitysystemsnews.com/taxonomy/term/5843
enLogicMark says mPERS not just for seniorshttp://securitysystemsnews.com/article/logicmark-says-mpers-not-just-seniors
<div class="field field-name-field-subtitle field-type-text field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even">To be unveiled at ISC West, the mobile unit, SentryPal, is envisioned as product for teens and college students</div>
</div>
</div>
<div class="field field-name-field-pubdate field-type-datestamp field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" property="schema:datePublished dc:date"><span class="date-display-single" property="schema:datePublished dc:date" datatype="xsd:dateTime" content="2014-03-26T00:00:00-04:00">03/26/2014</span></div>
</div>
</div>
<div class="field field-name-field-blogger field-type-taxonomy-term-reference field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" rel="schema:author dc:creator">Leif Kothe</div>
</div>
</div>
<div class="field field-name-body field-type-text-with-summary field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" property="schema:articleBody content:encoded"> <p>LOUISVILLE, Ky.—PERS provider LogicMark, based here, is making a foray into the mobile PERS market with the launch of SentryPal, set to be rolled out at ISC West.</p>
<p>Troy Bruce, director of sales at LogicMark, believes the product can broaden the demographic potential for PERS, opening up new segments of the market where traditional PERS units aren’t typically channeled.</p>
<p>“Truly this has got a much, much larger market then just the senior market,” Bruce said.</p>
<p>Bruce envisions the units not only being useful for college and high school students, but also teachers who may need to signal duress, or even professionals who work alone and in unfamiliar places, like real estate agents.</p>
<p>Kevin O’Connor, president of LogicMark, agrees that mPERS has the potential to bring new customers into the fold. </p>
<p>“The general industry view has been that with mobile PERS you potentially get a younger customer, and maybe not somebody in their late seventies or eighties,” O’Connor told Security Systems News. “It might be someone who’s more active and out and about, and that’s really the goal.”</p>
<p>LogicMark’s mPERS strategy involves developing an effective marketing program that manages the expectations of dealers and end users alike. While mPERS units are becoming increasingly sophisticated, there are limits to what they can do from a tracking standpoint, O’Connor noted.</p>
<p>Dealers, he added, need to be aware of those limitations and convey that information effectively to customers.</p>
<p>“GPS is a science, just not an exact science,” O’Connor said. “So if somebody is wanting to know if they can pinpoint exactly where a family member is with that device, they may or may not be able to do that, especially if they happen to be indoors.”</p>
<p>LogicMark will also unveil an in-home PERS solution, called the Caretaker Sentry, at ISC West, O’Connor noted. </p>
<p>Troy Bruce, director of sales at LogicMark, pointed out that the sophisticated functionality of the SentryPal is one reason it could attract a broader market. The unit features an SOS signal and a “bread crumbing” capability that allows subscribers to see where a unit is and where it has been. It also sends notifications indicating if the battery is low or the unit has been turned off, Bruce explained.</p>
<p>Some other intelligent functions include a sensor that determines when the unit has exceeded a certain speed limit and a function that allows the device to interact with geo-fencing parameters, which can let end users know when someone has left or entered a pre-established area.</p> </div>
</div>
</div>
<span property="dc:title" content="LogicMark says mPERS not just for seniors" class="rdf-meta element-hidden"></span>Wed, 26 Mar 2014 18:57:35 +0000Leif Kothe17353 at http://securitysystemsnews.comhttp://securitysystemsnews.com/article/logicmark-says-mpers-not-just-seniors#commentsCablecos and Telecoms: Readers debate the new competitionhttp://securitysystemsnews.com/article/cablecos-and-telecoms-readers-debate-new-competition
<div class="field field-name-field-subtitle field-type-text field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even">Do smaller professional security companies stand to gain from the emergence of new players?</div>
</div>
</div>
<div class="field field-name-field-pubdate field-type-datestamp field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" property="schema:datePublished dc:date"><span class="date-display-single" property="schema:datePublished dc:date" datatype="xsd:dateTime" content="2013-07-10T00:00:00-04:00">07/10/2013</span></div>
</div>
</div>
<div class="field field-name-field-blogger field-type-taxonomy-term-reference field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" rel="schema:author dc:creator">Leif Kothe</div>
</div>
</div>
<div class="field field-name-body field-type-text-with-summary field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" property="schema:articleBody content:encoded"> <p>YARMOUTH, Maine—Brand recognition, national reach and advertising clout are some of the obvious advantages afforded the telecom and cableco giants now entering the security space. But some smaller security companies may also stand to benefit from these new entrants, by virtue of both partnerships with bigger companies, and increased market awareness fueled by their advertising.</p>
<p>A recent study from <a href="http://www.securitysystemsnews.com/article/influx-telecoms-cablecos-security-not-alarming-study-says" target="_blank">IHS Research</a> says the influx of new players will likely increase market penetration for residential intrusion alarm products during the next three years, but according to readers who took Security Systems News’ August News Poll, it’s not yet clear what effect the telecoms and cablecos will have on their businesses.</p>
<p>Forty-three percent of respondents said it’s too soon to tell what kind of impact the new players’ advertisements are having on traditional security companies. Those that did detect the influence of new ads were roughly divided on whether they were a boon (24 percent) or an obstacle (32 percent) to their businesses.</p>
<p>Similarly, there was nearly a 50-50 divide among readers on whether smaller professional security companies have an edge over the formidable new entrants. “They are here to stay and it will hurt the small companies not able to compete in this market, or without the capital to do so,” Troy Bruce, director of sales at LogicMark Emergency Response Systems in Louisville, Ky., said in his response. “As an industry, we have to find other means to generate RMR.”</p>
<p>With the big new competitors reshaping the market, more than one reader said adaptability would become paramount, particularly in the door-knocking model.</p>
<p>“With 15 years of experience selling door-to-door, we have always had our share of challenges to sell on the spot,” one reader said. “In this new era of telecom companies, the market will increasingly challenge us to adapt to getting the consumer to make a decision on the spot despite all the other options available to them.”</p>
<p>While adaptability for some readers meant reducing prices, for others it meant an emphasis on partnerships. However, a strong majority of readers who participated in the poll—67 percent—said their companies have not benefited from partnerships with a telecom or cableco, saying those companies already have their own technicians and central stations.</p>
<p>One reader, looking forward, said an adaptation of a different kind was in order. Smaller companies, the respondent said, stand to reap the windfall from broader advertising, particularly in the residential space. “I believe the big players will drive new residential businesses, so I think local firms need to concentrate on commercial accounts.”</p>
<p>Todd Lindstrom, director of Life Safety Monitoring in Munhall, Pa., was unsure whether small security companies have an edge over the larger players, or vice versa. He said that smaller companies will need strong service.</p>
<p>“They will need to be on top of their game as well as have a great central station to complete the package and compete aggressively against the telecoms and cablecos coming into the world,” Lindstrom said. “They will mainly be in the interactive realm and local dealers need to be aware of this and be ready to offer the services that the customer is requesting.”</p>
<p> </p> </div>
</div>
</div>
<span property="dc:title" content="Cablecos and Telecoms: Readers debate the new competition" class="rdf-meta element-hidden"></span>Wed, 10 Jul 2013 18:08:54 +0000Leif Kothe16617 at http://securitysystemsnews.comhttp://securitysystemsnews.com/article/cablecos-and-telecoms-readers-debate-new-competition#commentsMace Security hires industry veteranhttp://securitysystemsnews.com/also-noted/mace-security-hires-industry-veteran
<div class="field field-name-field-pubdate field-type-datestamp field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even"><span class="date-display-single" property="dc:date" datatype="xsd:dateTime" content="2013-03-08T00:00:00-05:00">03/08/2013</span></div>
</div>
</div>
<div class="field field-name-body field-type-text-with-summary field-label-hidden clearfix">
<div class="field-items">
<div class="field-item even" property="content:encoded"> <p>SOLON, Ohio—Mace Security International has hired Troy Bruce as director of sales, the company announced March 14.</p>
<p>Michael Joseph, vice president and general manager of Mace Central Station, has worked with Bruce in the past and in a prepared statement described him as “the perfect fit for increasing our visibility across the country. His tenure in our industry at all levels of dealer development and account management will continue to help us define, grow and enhance our relationships and partnerships.”</p>
<p>John McCann, CEO of Mace, added that Bruce’s background in the security industry, which includes positions at Honeywell, ADT and ADI, was a major factor in his hiring.</p>
<p>Bruce will work with Mace’s current dealers/partners while also working to enhance Mace’s position in the marketplace by identifying new independent alarm dealers, security system installers and system integrators, the statement said.</p> </div>
</div>
</div>
<span property="dc:title" content="Mace Security hires industry veteran" class="rdf-meta element-hidden"></span>Fri, 08 Mar 2013 17:18:11 +0000Leif Kothe16188 at http://securitysystemsnews.comhttp://securitysystemsnews.com/also-noted/mace-security-hires-industry-veteran#comments