Model D TV: Back on Livernois with the Lions and Hatch Detroit

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What does professional football have to do with shopping? Not much, right? But a neighborhood retail initiative led by the Detroit Lions' Living for the City program in partnership with local retail contest, Hatch Detroit is now part of a citywide campaign to support storefront businesses throughout the city.

The launch of the project, including a visit to the Avenue of Fashion with Detroit Lions players (past and present) Mel Farr, Charlie Sanders, Cliff Avril and Rob Sims, was seen in this video last December.

This is a pretty big deal for Hatch, expanding their scope from a single annual contest to six retail districts around Detroit. And it’s pretty personal for the Lions, whose alumni players shared fond memories of visiting destinations like Livernois between Seven Mile and Eight Mile roads in its heydey.

The new video above, which features Vittoria Katanski of Hatch Detroit and Kim Tandy of University Commons, is part of a series that begins this week and will run through the first issue of Model D in January.