Meta-luxury

There’s a new entry in the ever-evolving luxury lexicon courtesy of the folks over at Interbrand: “meta-luxury.” The term, coined to replace that old catch-all “luxury,” refers to “luxury after luxury.” For those in search of a fuller (or more logical) explanation, two Interbrand directors, Manfredi Ricca and Rebecca Robins, have written an entire book elucidating the concept, called, not surprisingly, “Meta-luxury.” It’s not perfect, but I think it may come closer to rationalising the current situation than anything else I’ve seen thus far.