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Dynamist Blog

For the past week, I've been complaining that journalists covering possible radiation dangers from Fukushima plant have abandoned the old convention of putting radiation exposures in context (usually by comparing them to chest x-rays). The result is that all "radiation" sounds equally dangerous, and people in Plano, Texas, start stocking up on potassium iodine.

Randall Munroe of the priceless xkcd has put together a serious, and seriously useful, graphic that elegantly supplies an abundance of context. It's too big to reproduce here, so go see it here.

Lastly, remember that while there's a lot of focus on possible worst-case scenarios involving the nuclear plants, the tsunami was an actual disaster that's already killed thousands. Hundreds of thousands more, including my best friend from college, are in shelters with limited access to basic supplies and almost no ability to contact the outside world. If you're not sure how to help, Google's Japan Crisis Resource page is a good place to start.

When Apple introduced the iPad last year, it added a new buzzword to technology marketing. The device, it declared, was not just "revolutionary," a tech-hype cliché, but "magical." Skeptics rolled their eyes, and one Apple fan even started an online petition against such superstitious language.

But the company stuck with the term. When Steve Jobs appeared on stage last week to unveil the iPad 2, which hit stores Friday, he said, "People laughed at us for using the word 'magical,' but, you know what, it's turned out to be magical."

Apple has long had an aura of trend-setting cool, but magic is a bolder — and more provocative — claim. In a promotional video, Jonathan Ive, the company's design chief, explains it this way: "When something exceeds your ability to understand how it works, it sort of becomes magical, and that's exactly what the iPad is." Mr. Ive is paraphrasing the famous pronouncement by Arthur C. Clarke, the science-fiction author and futurist, that "any sufficiently advanced technology is indistinguishable from magic."

So in celebrating the iPad as magical, Apple is bragging that its customers haven't the foggiest idea how the machine works. The iPad is completely opaque. It is a sealed box. You can't see the circuitry or read the software code. You can't even change the battery.

Apple has long had an aura of trend-setting cool, but magic is a bolder — and more provocative — claim. In a promotional video, Jonathan Ive, the company's design chief, explains it this way: "When something exceeds your ability to understand how it works, it sort of becomes magical, and that's exactly what the iPad is." Mr. Ive is paraphrasing the famous pronouncement by Arthur C. Clarke, the science-fiction author and futurist, that "any sufficiently advanced technology is indistinguishable from magic."

So in celebrating the iPad as magical, Apple is bragging that its customers haven't the foggiest idea how the machine works. The iPad is completely opaque. It is a sealed box. You can't see the circuitry or read the software code. You can't even change the battery.