“Getting that validation from 40,000 consumers who voted for us has been an amazing testament to our hard work.“

Johannah Rogers Senior Brand Manager, Smirnoff

“We are expanding and for us this is a really big win. We want to use this to talk to consumers and tell them that this is a great product and you should really try it.“

Eniko Olah Senior Brand Manager, Kleenex

“You will see it on Energizer Eco Advanced in every touch point in the US. In every package with all of our retailer partners, on our website and digital. You won't be able to see Energizer Eco Advanced without the Product of the Year logo.“

Michelle Atkinson Chief Strategy Officer, Energizer

“Product of the Year creates more of an engine to drive the product off the shelf for us”

Ron Boger President, IdeaVillage Products Corp

“Because it's chosen by consumers, and we brought (back) M&M's Crispy because consumers wanted us to, it really seemed like a perfect fit.“

Jamie Baulier Innovation Brand Manager, Mars Chocolate

“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers.”

Colin WattsChief Innovation Office, Walgreens

“The cool thing about this whole award is that it's all about consumers. 40,000 choosing this as product of the year.“

Mike Schultz Sr. VP of Research & Development, Turtle Wax

“It’s very authentic, so it’s not talking heads in other rooms judging the products, it’s the people that matter … the consumers”

Rich SimonsonCOO, Carma Labs, Inc.

“In an environment where ratings and reviews are so important, I think getting this credential by 40,000 consumers is huge for the Brand.”