suggests that Faith considers his Facebook advertising page to be one which gives information on Tolkien...

No, it doesn't! All it does (apart from presumably making money for Faith with little or no outlay) is to offer mis-information on whatever items Faith has up for sale at any given time. One example of mis-information recently is his description of the A & U 1976 de luxe Hobbit as being printed on 'Indian paper'. (sic)