Thornbridge creates pale ale for Sheffield Wednesday

The beer was launched on the concourses and in hospitality lounges for the Championship clash with Nottingham Forest on Saturday, with the home side winning 3-1.

Thornbridge chief executive, Simon Webster, said: “When we were given the opportunity to brew the official Sheffield Wednesday beer, we were delighted.

“Our managing director, Jim Harrison, and I have been season ticket holders for years, so to have one of our own beers inside the ground is a perfect match.”

Wednesday’s head of catering, Rob Cox, added: “We are really pleased to enter into this exciting partnership with Thornbridge Brewery, a renowned market leader on both a national and international scale.

““Establishing this association is a real coup for the club and will further enhance the matchday experience for our supporters, who I am sure will welcome the Wednesday pale ale around the stadium.”

Wednesday Pale Ale (4% ABV) will be available in the ground at all home games and in local pubs. A bottled version will be on sale at the end of September.