Stella Artois to debut Cidre in the U.S.

Thursday

May 9, 2013 at 5:17 PM

Stella Artois has announced that it will be introducing its new European-style cider in the U.S. this month.

Described as a “crisp, distinctive European-style cider made with apples hand-picked from wine growing regions,” the cider will be available in four packs of 12-ounce bottles and 24-ounce single bottles.

“Stella Artios Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” said Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch. “Stella Artois cider has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”

I’m a huge fan of ciders, and I notice now that the weather is warming up that I’m starting to think about them more often.

I’m not the biggest fan of Stella Artois, but I will give the Stella Artois Cidre a try. Although it has its work cut out for it – there are so many amazing ciders available made in New England and beyond that it’ll have difficulty cutting into that market.

Norman Miller

Stella Artois has announced that it will be introducing its new European-style cider in the U.S. this month.

Described as a “crisp, distinctive European-style cider made with apples hand-picked from wine growing regions,” the cider will be available in four packs of 12-ounce bottles and 24-ounce single bottles.

“Stella Artios Cidre is designed to be savored and is very different from sweeter, domestic U.S. ciders,” said Adam Oakley, vice president of import, craft and specialty brands at Anheuser-Busch. “Stella Artois cider has the potential to change people’s perceptions of cider here, offering a refreshing alternative to white wine.”

I’m a huge fan of ciders, and I notice now that the weather is warming up that I’m starting to think about them more often.

I’m not the biggest fan of Stella Artois, but I will give the Stella Artois Cidre a try. Although it has its work cut out for it – there are so many amazing ciders available made in New England and beyond that it’ll have difficulty cutting into that market.

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