With Hanukkah and Christmas both now in the rear-view mirror and businesses looking back on their holiday marketing efforts, it might now be time for them to wonder: Are their levels of data quality to credit - or blame - for their business this past season?

Before beginning a large-scale IT project, companies need to make sure theyve planned thoroughly, laying the groundwork for what work needs to be done and how it will be financed and completed. Data quality is of the essence.