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From the US to Australia to Singapore, The Netherlands, Great Britain and back again, we have made friends all over. At 10 Pound Gorilla, we take pride in being thought leaders, lifelong learners, and relationship builders.

This past month, 10 Pound Gorilla was proud to sponsor and play host for DNN (DotNetNuke) Summit 2018 in Denver, Colorado. For those who are unfamiliar with DNN summit, it’s a 3-day event with 200+ attendees from around the world. Day 1 focuses on training while days 2 & 3 focus on conference sessions meant to share knowledge amongst the community of entrepreneurs, developers, and marketers.

This year, the summit featured new DNN Corp. CEO, Andy Tryba, as a keynote speaker. Andy briefly touched on the transition for DNN Corp. and laid out his vision for the future: commit to the DNN community. It’s our responsibility to grow the community and with the help of a CEO willing to listen to feedback, create viable solutions, and implement said solutions, we look forward to the growth and betterment of the community and the clients we serve.

Andy set the tone for the summit, however, I thought it might be helpful to dig deeper into a couple of my favorite summit sessions and include some key takeaways from each.

The Dirty Secrets of Social Media – Jeff Hardy

Facebook: Think of Facebook as a reality TV show. Facebook posts are essentially product placement ads in somebody else’s reality show. Keep this in mind when creating content for yourself or a client.

Twitter: Think of twitter as a crowded restaurant. There’s a lot of noise, but the twitter feed is curated to your tastes and preferences. When creating content for Twitter, it’s always good to eavesdrop on the conversations others are having about your product or service.

Instagram and Pinterest: Think of Instagram and Pinterest as search engines. Both platforms are modern versions of the Sears catalog. When writing your descriptions, treat them as if you’re writing for Search Engine Optimization. This will allow you to reach the audience searching for your content.

Ad Rank on mobile is valuable. Over 70% of search begins on mobile. Because there are no ads on the side of your mobile screen when you search, unlike on desktop, your ad rank is vitally important.

Pro tip: Use as many extensions as possible when setting up your ads.

Time Matters: Every second your site takes to load, 20% of visitors will leave.

Pro tip: 3 seconds or less is ideal load speed. If your site takes 8+ seconds to load, most likely every visitor will leave.

Tightly theme your ad groups to your keywords. Example: You run ads for a law firm. Start one ad group with keywords themed around the word ‘Lawyer’. For your second ad group, theme keywords around a different, but relevant, term like ‘attorney’. Using different ad groups for keywords leads to optimal relevance when marketing.

If you would like to download Cassidi’s PPC presentation from DNN Summit, click here

Learning is great, but in the end networking is often where the meat can be found. The DNN summit made this possible with 3 days on the Colorado slopes post-conference. We enjoyed skiing and snowboarding with people from all over and we’re lucky enough to meet new developer friends from InfoFactor all the way from Columbia (pictured above).

The DNN summit is invaluable for the continued growth not only of 10 Pound Gorilla, but also the community as a whole. By learning from others, we’re able to gain valuable insights into new strategies and development techniques, some of which were mentioned above.10 Pound Gorilla has global fans and friends far and away. With our help, you can build your business both locally and globally.

Lisa Craig

Educational Partnerships

"I have worked with many firms over the years, and I can honestly say that I have never had the success and accuracy with any of them as I have had with 10 Pound Gorilla. Wouldn’t think of doing a project without them. They are quick, diligent, and really know their stuff! Which is great because then I can spend my time worrying about 100 other things."

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Paulette Hannah

Concern EAP

"Since 10 Pound Gorilla completed our new website, we have been receiving rave reviews from our targeted audiences. They have commented on how easy it is to navigate, the beautiful layout and design and how comprehensive it is. Our online requests for information and quotes have increased dramatically, and our website traffic is way up. Thank you for the professional job — you came through for us in every way."

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Jennifer Stedron

Birth to Five Policy Alliance

"Just wanted to let you know that the site debuted to wonderful, wonderful reviews. People came up to me after the presentation and said it was beautiful, well-organized, etc. and I heard private conversations along those lines afterwards. Even the toughest critics in this huge group of 22 national grantees had their concerns/questions answered to their great satisfaction."

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Trish

Adams Fine Furniture

"10 Pound Gorilla came in and spent time learning our business and crafting an online advertising campaign to generate leads. Our business has improved by 30% and we have received a significant increase in new calls or e-mails from potential customers. The cost of this advertising was much less than what we were spending before and the results are incomparable."

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