Marvel’s New Diversity Campaign Is A Complete Failure – Here’s Why

0Shares

Marvel is admittedly one of the biggest franchises in the entertainment world today.

The company’s comics, movies, action figures, and more are sought after by many collectors.

But now, even their most loyal fans are taking a step back from the company.

Marvel is losing patronage at a fast pace because of their recent increase in diversity across their comics – and Marvel is starting to realize just how big of a hole they have dug themselves into.

The comic book company has taken some of its most beloved characters, i.e. Iron Man, Thor, Captain America, etc., and switched them out for more “racially diverse” characters.

Their absurd recreation of the characters is a huge push for readers.

For instance, Iron Man, a.k.a. billionaire tycoon turned superhero, is now a young African American woman.

Another example of a major character change is switching the Asgardian God, Thor, with a woman, who was once human.

By changing the characters so drastically, the huge fan-base they have recruited over the last few years are losing interest in the comics – and Marvel’s sales are crumbling because of it.

Breitbart News reported:

A senior executive at Marvel Comics has claimed that the company’s recent focus on creating diverse superheroes is a driving factor behind its declining comic book sales, arguing that loyal customers “were turning their noses up” at their efforts.

Speaking at the Marvel retailer summit this week, David Gabriel, Marvel’s vice president of sales, said the company had heard that people “didn’t want” any more diverse characters.

“I don’t know that that’s really true, but that’s what we saw in sales,” he added. “Any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up,” he continued.

Marvel has even gone so far as to change a superhero based on American ideals to a Muslim woman and even created a villain based on Donald Trump.

Breitbart News reported:

Gabriel’s comments follow Marvel’s recent attempts to create ‘diverse’ characters, such as a female Thor, a female Iron Man, a mixed race Spiderman, a Muslim teenage girl named Kamala Khanas as the current Ms. Marvel, as well as the appearance of a villain based on Donald Trump.

Because of their introduction of politics into their comics, Marvel will soon be overshot by some of the bigger name comic book companies.

DC Comics, Inc., for instance, is re-launching its movie franchise as a result of gaining more readers from Marvel.

Overall, Marvel and its loss of sales has everything to do with forcing their political and social issues in their reader’s faces – and ruining the comic books Americans grew up reading.