Notes & Thoughts

Here’s something I’ve noticed about public transport in Melbourne, versus Tokyo. The first photo is of Flinders St. station, here in Melbourne. Our public transport ticketing gates are shut at all times. You have to swipe your ticket to get through them. This feels like an untrusted experience. It gives the message that “You can’t be trusted, until you […]

Break things down and then walk into the mess with all of your senses turned up. Then, and only then, will you find something amazing in all of the wreckage. This was a great 20 minute talk on creativity by legendary Type Designer, Tobias Frere-Jones. Tobias Frere-Jones: Break Things Deliberately – 99U

In short: The information architecture (IA) defines the overarching structure and relationship between all areas of a site (or multiple sites) and informs the sitemap; the sitemap lists all the (labelled) pages in entirety and shows hierarchy, structure and often page goals and content/functionality that happens to be on that particular page; and finally, the […]

In recent years, I’ve been really interested in the “Jobs-to-be-Done” framework, that helps you to understand the real ‘job’ customers are using your product for. Intercom have launched a great primer on the topic. I urge you to read it. Source: Intercom on Jobs-to-be-Done