A marketing plan is like a road map. It shows you where you are now, where you want to be, and the best route to take you there. All businesses need a marketing plan to direct their future actions and make the most of scarce marketing resources. Understand how to move beyond the basics of marketing to develop objectives and strategies that meet your goals. Make the most of your marketing dollar and enchance your short- and long-term profitability. Learn how to write measurable, attainable objectives and evaluate marketing strategies. Class one of the Strategic Marketing Series.More information about this event

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All businesses need a marketing plan to direct their future actions and make the most of scarce resources. Move beyond the basics of marketing to develop objectives and strategies that meet your goals. Learn how to write and evaluate mktg. strategies.