UNIST Identity

Be the beacon that shines the world with science and technology.
With this purpose in mind, UNIST will continuously inspire and motivate future scientists and technology leaders.

We believe that change of the world is brought forth by challenge and innovation.
UNIST is the global leader that goes forth into the unknown future step by step, growing and advancing each step.

Leadership

The “Leading Star” represents a shining forerunner in science and technology that serves mankind and pioneers the future.

Reliability

The square frame represents our aim to become a world-class university and the most trusted educational institute.

UI Logo Basics

Slogan

The UNIST Slogan “First in Change” holds the central role in establishing and anchoring the new UNIST Identity. It is an integral part of all UNIST signatures and invites audiences to envision UNIST as a place that first in change. The slogan encapsulates the positioning strategy and keeps communication on message.

Emblem

Mascot

UNIST embodies intelligence and the pure inquiring mind through the unicorn, which is the symbol of strength and purity. The gleaming horn and shining star of the mascot indicates the goal of UNIST to become the forerunner foothold institute of science and technology.

UNIST Signatures

Basic Signature
(Emblem with Slogan Type)

Full Signature
(Emblem with UI Logo Type)

Promotional Signature
(Wordmark with UI Logo Type)

UNIST Color

Color is an emotional expression of identity and the primary color UNIST Navy combined with a light green colored UNIST Emerald creates a powerful ambassador of the UNIST Identity. Keep the following guidelines in mind when reproducing a color image in newspapers or magazines, using standard four-color process printing.

Typography
English

“Trade Gothic” and “Palatino” are the official English typefaces for UNIST. The following fonts are preferred as the most appropriate for general usage in all UNIST print communications. “Trade Gothic Bold” and “Palatino Bold” are sans-serif fonts, primarily used for headlines, sub-heads, or special copy, whereas “Trade Gothic Roman” and “Palatino Roman” are sans fonts, used as the body copy fonts and occasionally in headlines.

Typography Korean

Yoongodik (윤고딕; sans-serif) 500 and Yoonmyeongjo (윤명조; serif) 500 are the official Korean typefaces for UNIST, representing the brand of the university. Yoongodik 540, 550 and Yoonmyeongjo 540, 550 are primarily used for headlines, sub-heads, or special copy, whereas Yoongodik 520, 530 and Yoonmyeongjo 520, 530 are used as the body copy fonts and occasionally in headlines.