Sprite Collabs With Lebron James To Release Limited-Edition Flavor

The folks at Sprite must’ve heard all the chatter from fans during NBA All-Star Weekend in regards to their outdated commercials with Drake, because the cola company is set to launch a new flavor with King James. Sprite 6 Mix by LeBron is the first limited-edition Sprite flavor formulated in partnership with an NBA champion and cultural icon. The new beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor — two of James’ favorites. Flavor formulation, the packaging graphics and product name of Sprite 6 Mix were co-developed with LBJ to truly reflect his style and taste preferences.

Courtesy: Coca-Cola

Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James name and jersey number, and his initials appear on the background of the label. The packaging also features a custom 6 with a crown integrated to represent James most popular nickname ­ King James. Information on how the idea came to fruition can be found at http://www.sprite.com/6mix-story/. You can also peep the new 15-second spot below.