THE POWER OF MAG­A­ZINES!

1. No need to switch ‘on’. 2. Not de­pen­dent on elec­tric­ity or bat­ter­ies. 3. A pur­chase of a mag­a­zine cost­ing

100 to 150 in­di­cates a com­mit­ment, a pos­i­tive de­sire to read it from cover to cover. 4. Pro­duc­tion val­ues of mag­a­zines are about the best you can get in print. Higher qual­ity im­ages, re­pro­duced with full colour and gloss, al­low a clearer pic­ture of the prod­uct or rep­re­sen­ta­tion of the ser­vice. 5. The shelf life of most mag­a­zines is a month and not just a few min­utes in the morn­ing.

6. Mag­a­zines are read when you are at leisure. There­fore, a lot more is in­gested and im­bibed. With mag­a­zines, there­fore, ad­ver­tis­ing works and makes an im­pres­sion. 7. For special in­ter­ests, mag­a­zines

source. are the best With com­pe­tent writ­ers and re­searched ar­ti­cles, mag­a­zine con­tent has far more cred­i­bil­ity than any other source. Mag­a­zines are more en­gag­ing.

8. Special in­ter­est mag­a­zines are read by avid en­thu­si­asts; they are opin­ion mak­ers who create a rip­ple ef­fect by in­flu­enc­ing oth­ers. 9. Most mag­a­zines of­fer their con­tent to the reader in a medium of their choice, whether pa­per or dig­i­tal.

10. Mag­a­zines can be shared Con­se­quently, more per­sons can read a sin­gle mag­a­zine. 11. Glob­ally, 7.3% of the to­tal ad­ver­tis­ing spend is spent on mag­a­zines. In In­dia, the mag­a­zine revo­lu­tion started only af­ter 2005 and the share is 2%.

12. Tar­get­ing with pre­ci­sion and with­out wastage is a key strength of mag­a­zines.