Hazy Advertising

Slightly hidden or distorted images lead to more focus

Implications - The art of alluding to something to encourage people to draw their own conclusions is being used increasingly in creative campaigns. By forcing the viewer to fill in the blanks, there is an increase in invested mental energy, and therefore (ideally) a longer lasting memory of the brand or idea.

There is always something going on in the photography of Marc Philbert. If it’s not smoke, it’s projections. If it’s not projections, it’s fragmented light. Yet for all the stage effects, you can’t deny… [More]

I detect some possible ‘Lost’ fans. I mean, looking at Ujin Lee and Tom Edwards ‘Dust’ collection, it’s hard not to conjure up images of Lost’s own smoke monster. As an ongoing project and collaboration,… [More]

Fancy a set of smoking eyeballs on your lazy Sunday? How about three? This stunning photo set from Leone is both surreal and scalding hot. It pairs jet-black skin with bright white eyes that exude a trail… [More]

OK, so it is pretty much impossible to blow a smoke ring as intricate as this one, but it won’t stop you from trying, right? Sam Moshaver is an Iranian digital artist who has used smoke as inspiration… [More]