This is an intensive 90-minute emersion in the strategic concepts and thinking required to develop crisis communication plans that work. Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss but must have; and how to avoid, anticipate, and pre-empt the mistakes and errors that cause response failure. Learn how to involve key leaders in the approval and planning process that builds crucial management and employee buy-in so necessary for ongoing readiness.

Effective crisis plans must meet seven powerful tests:

Top management approval before you proceed.

Sensible, sound thinking and strategy.

Get the first few minutes, few hours of a crisis right.

Manage media coverage and public concerns and the victims, from the start.

Involve management meaningfully in execution and readiness.

Accommodate the foreseeable patterns of mistakes, problems and distractions.

Instructor

Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.