GreaterGoodness is a kind of Buzzfeed with a social-good emphasis – all advertising revenue went to charities. This was an interesting project as initially it made heavy use of infinite scrolling, which had some implications for ad serving and SEO. A pure-HTML5, mobile-first project, with an excellent accessibility score.

One of my favorite touches is that on phones, I substituted SMS sharing for Twitter sharing; we found that people loved sharing articles by texting!