What’s the funnel that you use to get people to your website? And, once they’re on your website, how do you keep them there?

In this episode, Joe Sanok speaks with with John Clarke, Perry Rosenbloom, Joe Sanok and Jaime Jay, in this Website Roundtable about how to get clients to use your website.

Podcast Sponsor

Earlier this year, we launched Next Level Practice. Next Level Practice is the supportive community that helps people start practices. Over time, we are going to continue to add content around growing and scaling a practice but, for right now, it’s just for people that have said to themselves, “I want to start a practice!” And, they got it going, and maybe it’s not going as well as they want.

There are so many different things that are part of this. We have live webinars, live Q&A, you get matched up with a one-on-one accountability partner, you get put into a small group of other people starting practices, and you get the support of me and my whole team – Alison, Sam, and Emily. We give away tons of free stuff, and we have competitions in there to help you take really great steps towards starting a practice. Things like: updating your Facebook page, making sure that your website looks good, and making sure that you’re attracting your ideal client.

So, if you are starting a practice and you want the authoritative, supportive communityto be surrounding you so that you can be successful, head on over to practiceofthepractice.com/invite.

Meet John Clarke

I’m a licensed psychotherapist and a private practice expert. I’ve built thriving practices from the ground up in San Francisco, CA and Charlotte, NC.

In building my current practice, I had 6 private-pay clients booked for the first day that my doors were open.

Meet Jaime Jay

Jaime is a big hockey fan and he loves incorporating the sport into his business. He is the managing director for http://slapshotstudio.com, a WordPress development company where he builds websites that help define your brand.

He is the host of http://stopridingthepine.com. It’s a business marketing show where he interviews top thought leaders, authors, business professionals and more.

One of the most challenging areas in the podcasting industry is finding the time to consistently publish your podcast. He founded http://podcastpilot.com. This is a company that helps solve the time spent on publishing podcasts by offering professional editing and writing services. Basically, all a podcaster has to do is record their show and hand it off to Podcast Pilot. They will put your podcast on auto-pilot.

He is also the founder of http://doneforyouwp.com. Jaime has established a staff of WordPress developers that provide WordPress maintenance and help for people that don’t have the time or the knowledge to manage their own WordPress website.

Meet Perry Rosenbloom

Perry is the founder of Brighter Vision and bootstrapped the business from day one.

Before founding Brighter Vision, Perry built a number of outdoor-oriented, Internet based businesses that currently send over $1,000,000 in annual sales to REI, Backcountry, Amazon and other major brands.

In This Podcast

Summary

This is episode two of the three-part podcast series, Website Roundtable. In this episode, John Clarke, Jaime Jay, and Perry Rosenbloom discuss the more advanced ways to optimize your website. This includes SEO as well as ways to get people to your website through social media, paid advertising, and more!

Advanced Ways to Optimize Website With SEO

Can you handle it yourself / should you get someone else who can focus solely on it and do it better than you?

NB to have well-targeted/high-quality links back to your website

Reach out to your network and offer to write guest blog post and link back to your website (do this quarterly)

Use Site Rank Authority to find high-quality websites

“Changing your CTA text can increase your conversion rate by 165%.”

Ways to Get People Onto Your Website

Rank naturally on Google due to well-placed keywords / links back to your website from high-quality websites

Paid advertising, i.e.: Google Adwords / Facebook ads

Capture people who aren’t quite ready to buy yet

Don’t direct people to your homepage, but to a specific page that relates to the advert

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!