Last week I came across a piece written by Kevin Roberts, the worldwide CEO of Saatchi & Saatchi. I loved it so much I lifted it verbatim and posted it to my BrandDNA blog. Today I’m going to share it with you as well.

Why?

Because it highlights a way of thinking that I believe any person who calls themselves a creative can benefit from. So take a moment to read it, digest it and apply it to your working methods.

“I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers.

The Saatchi & Saatchi Creative Quorum in Singapore – five executive creative directors from the Asia Pacific who drive new creative thinking across the region – defined this for us.

A hacker beats the system.A programmer maintains the system.

A hacker is trying to get in.A programmer is trying to stop things getting in.

A hacker does things because he believes in them.A programmer does what he is supposed to.

A hacker changes the way things are.A programmer tries to keep the status quo.

A hacker is agile.A programmer is a small cog in a big slow machine.

A hacker has many points of attack.A programmer has one job.

A hacker has to be fast.A programmer doesn’t.

A hacker is self-reliant.A programmer relies on others.

A hacker finds paths that don’t exist.A programmer guards the old ones that already do.

A hacker is about being interesting.A programmer is about being perfect.”