CAMPAIGN for JARLSBERG
Crowdsourcing food mash-ups
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We all know the dilemma: we want a tasty meal but the convenience of a ready-to-go sandwich.

Inspired by the viral success of the ramen burger, the cronut, or the turducken, we teamed up with Jarlsberg and chef Ben Bayly to find the next great meal-in-a-sandwich.

Or as we prefer, a sandwish. We asked our fans to send us their most outlandish suggestions for Ben Bayly to attempt to construct. Twelve were selected, and the best sandwish of all was awarded a trip to a beach of his or her dreams - a double sandwish come true!

In a 3 week period, nearly 5,000 suggestions were submitted from around the world. The winner was announced in November 2016.

The submissions were incredible, and included the surf & turf sandwich, gazpacho sliders, Swedish crayfish party sandwich, fondue sandwich, and the winner, the spaghetti & meatballs sandwich.

FILMING

Chef Ben Bayly flew from New Zealand to Stockholm for filming in 2015. Over the course of 4 days he created 12 amazing sandwiches, and we produced 3 trailers showcasing the reuben wedding cake, gazpacho sliders, and mac & cheese sandwich.