With debate over the recent vote in Congress on the State Children's Health Insurance Program (SCHIP) largely turning into a debate on immigration, we present much of NDN's key work on comprehensive immigration reform, the changing demographic realities of 21st century America and Hispanic electoral trends.

With the elections just two days away now, it was a very busy week here at NDN. Yesterday, our recent polling on immigration reform was featured in the lead article in the Wall Street Journal, an excellent piece by Jonathan Weisman:

Between 2000 and this year, the Hispanic electorate will have doubled, to 12% of voters, according to Census data and NDN, a Democratic group that studies the electorate. That growth has been concentrated in once-Republican states, not only in the Mountain West but in the South. By 2006, Hispanics represented 31% of voters in New Mexico, 13% in Nevada, 11% in Florida and 8% in Colorado.

President Bush and his political team were able to ride that wave, nearly doubling the GOP's share of the Latino vote from 21% in 1996 to 40% in 2004, according to exit polls. Then came 2006 and the Republican Party embrace of get-tough legislation on illegal immigration, followed by Republican efforts to kill bipartisan bills to stiffen border enforcement and provide illegal immigrants a pathway to citizenship.

In 2006, Republican support among Hispanics fell to 30%. Even Sen. McCain, who co-authored the bipartisan immigration legislation, does not appear able to reverse the trend. An NDN poll in August, when Sens. Obama and McCain were virtually tied in the polls, found Sen. Obama leading among Colorado Hispanics 56% to 26% and Nevada Hispanics 62% to 20%.

Andres was also featured in the Wall Street Journal speaking about the increasing importance of early voting, Michael was featured in the Council on Foreign Relations discussing energy prices and cutting carbon emissions, and Rob was featured in Grist speaking about clean infrastructure and a second economic stimulus.

Finally, aside from the print and Web media, NDN also made several TV appearances last week. Our event with Simon and Joe Trippi was broadcast on C-SPAN, Simon went on BBC World News to discuss the election (relevant section begins at 1:40), and Andres appeared on several Nevada TV channels, including Fox and ABC, condemning illegal voter suppression tactics targeting Hispanic voters.

As mentioned in NDN's report, Hispanics Rising 2, the growth of Spanish-speaking media is on the rise.In an article this week, the Associated Press reports: Spanish-speaking news casts are eclipsing their English-language competitors in major media markets all over the country: in New York, within the past few months, WXTV's 6 p.m. newscast has eclipsed its English-speaking competitors on ABC, CBS, and NBC stations in popularity among viewers younger than 49. This reflects a trend mentioned in NDN's report: among 25-54 year-olds, the September 9, 2007 Presidential debate on Univision had the largest viewership of any debate - with 1,166,000 viewers. Case and point of the growing influence of the Hispanic viewership: the Nevada State Democratic Party just named Emilia Pablo , reporter and producer for two years at Univision and one of the most recognized faces in the Las Vegas Valley, as its new spokeswoman.

In Los Angeles, KMEX had more viewers in June for its newscast than any of its English competitors, regardless of age, according to Nielsen Media Research.

"It talks about how the United States is changing," said Ray Rodriguez, president and chief operating officer of Univision Communications, Inc. "It's a bigger story than just television." One startling change has been the TV-watching habits of Hispanic viewers. In 1995, most Hispanic viewers in New York primarily watched English-language television (62 percent) over Spanish-language stations (38 percent), according to Nielsen Media Research. Last year, viewers favored the Spanish stations 71 to 29 percent.

This trend might alarm those who believe that it's because these new residents and citizens are not assimilating into the United States, but Univision executives have analyzed the viewership and explain: the majority of their viewers are bilingual. As Maelia Macin, Station Manager for KMEX in California explains, "The choice is made more for content than language."

Spanish-language news more aggressively cultivates the relationship with the largest growing demographic in the country by trying to be a resource for them in all areas of life: everything from participating in local community events, to running voter mobilization campaigns, health symposiums, etc. General news is not excluded, it's just packaged differently - in addition to covering the National Football or Baseball League, Spanish-language media also covers major soccer games in Latin America - when rivals were preoccupied with Christy Brinkley's divorce and the capture of a Brooklyn murder suspect, New York's WXTV led its local news with a story about graffiti saying "Get out of the USA " painted near a Peruvian restaurant on Long Island. The Spanish-speaking Univision affiliate figured it was a more meaningful story for its audience, and those kinds of choices are paying off.