Meta Description

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Headings

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

result25

results24

ntse23

sri21

chaitanya19

level14

mar14

state12

ssc12

olympiad11

?

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

80

Keyword Consistency

Medium impactEasy to solve

Keywords

Freq

Title

Desc

<H>

result

25

results

24

ntse

23

sri

21

chaitanya

19

Keywords (2 words)

Freq

Title

Desc

<H>

sri chaitanya

19

chaitanya techno

10

techno school

8

state level

8

ntse result

5

Keywords (3 words)

Freq

Title

Desc

<H>

sri chaitanya techno

10

chaitanya techno school

8

techno school olympiads

4

school olympiads ntse

4

olympiads ntse ssc

4

?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Indexed Pages

Medium impactHard to solve

6 6

?

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

10

Google+ Publisher

Low impactEasy to solve

Your website is missing a rel="Publisher" tag for linking to your Google+ Page.

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.

Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.

Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still added to the equasion when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

IP Canonicalization

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

30

Robots.txt

Medium impactEasy to solve

Missing

?

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

20

XML Sitemap

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

URL Rewrite

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

0.9009009009009

Underscores in the URLs

Low impactHard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

0.45045045045045

Blocking Factors

Low impactEasy to solve

Flash: No

Frames: No

?

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

2.2522522522523

Domain Registration

Medium impact

Created 4 years ago

Expires in a year

?

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

10

Blog

Medium impactHard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Mobile

Mobile visits

Mobile Friendliness

High impactVery hard to solve

Poor Poor

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

?

It is important to have a well-configured website for visitors who access your page on mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Touchscreen Readiness

High impactHard to solve

Make the most important buttons/links large enough to be tapped easily.

?

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

High impactHard to solve

Perfect, no embedded objects detected.

?

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

High impactHard to solve

This web page’s text is too small for legibility on mobile devices.

?

Since the text on your page is too small for mobile devices, first make sure a viewport is configured. This can be verified using our Mobile Viewport criterion. Next, implement the recommendations below:

Mobile Viewport

Medium impactHard to solve

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.

?

Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

10

Mobile Speed

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

http://srichaitanyaschool.net

Length: 18 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

2.2522522522523

Custom 404 Page

Low impactEasy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

20

Conversion Forms

Low impactEasy to solve

We could not find a Conversion Form on this page.

?

Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

132 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Tip: Use images with a small size and optimize their download with gzip.

15

Load Time

High impactHard to solve

3.72 second(s) (35.49 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

30

Structured Data Markup

Medium impactEasy to solve

No Structured Data Markup has been detected

?

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Technologies

Server Uptime

Server IP

192.185.112.228

Server location: Houston

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:

Use a serious issuer to purchase your SSL certificate

Redirect all of your HTTP pages to the HTTPS version of your website

Use a Security Token Service (STS) in your headers

Renew your SSL certificate every year, before it expires

Make sure that all of your content (CSS, etc.) is linked to HTTPS

Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version