Fake content

Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising. Consumers don’t like being tricked with fake information that interrupts and promotes. These sentiments are at the heart of social media participation. Here’s research to show why social media ads and fake content don’t work. Source: Heidi Cohen’s Actionable Marketing blog.