Food brands did well in August, with ads for Nestlé Kit Kat and Kurkure Masala Munch taking the top two positions, according to a Mint-Synovate-TVAdIndx survey. Pizza Hut is at No. 6 and Kellogg’s Chocos at No.10.

Although ads for telecom services have been dislodged from the peak, they still occupy four of the top 10 slots.

The survey covered 773 respondents from high-income groups in New Delhi, Mumbai and Bangalore. Overall scores of the top 10 ads on the reach index—which measures awareness and brand recall—are better than July. On this index, three ads in August went past 80, compared with one in July.

There were two ads in July that scored below 60 in terms of awareness; the lowest score in August is 61—for a Star Cricket—Airtel ad.

But brand recall for the top 10 ads in August is poorer than in July. All the July ads scored above 90 on this count; August has four ads below 90—two scoring in the 80s and two more in the 70s.

Scores on the ad diagnostics index—which measures the softer features of ads, such as likeability, enjoyment and believability—are more moderate than July. Overall scores are in the 59-79 range in August, compared with 53-81 the previous month.

The ad for Nestlé Kit Kat tops this index too, followed by Pantene and Star Cricket—Airtel.

The survey shows the top ads in August were more enjoyable, with six of them scoring above 70 on this count compared with one in July. However, they were less believable than the commercials in July. Six August commercials score below 60 in terms of believability—there were just three such ads in July.

Nestlé Kit Kat

JWT

A young man, enjoying a Kit Kat in a park, spots a male squirrel serenading a female squirrel and offering her nuts, singing the Hindi film song Kaate nahin katate yeh din, yeh raat... His friend, busy working on his laptop, misses the magical moment. The tag line: Kit Kat break banta hai.

Top Ads

Brand Description

3. Pantene

Relaunch . Shampoo bottle with question mark on it . Mystery Shampoo . Shilpa Shetty speaks about hair growing strong from within after trying new pantene shampoo resulting in less hairfall . Neha Dhupia had dry, dull hair but using Pantene made har hair shiny and vibrant . Katrina Kaif shows her long hair . No split ends ..

Airtel Champions League Twenty20 2010 . Starts 10th September . Amitabh Bachchan speaks about Indian player having crossed many milestones but a new goal in now beckoning them - to defeat the champions . Burning cricket ball .

STD, Local se sasta . Ali Asgar sings about the rise in prices . Cycle rickshaw more expensive than Hand pulled rickshaw, Auto rickshaw more expensive the cycle rickshaw, which is followed by Taxi and the most expensive AC Taxi . Similarly STD is more expensive than local . But Tata IndicomÕs Ulta Plan gives STD at lower price than local calls . STD at 30p.min and local at 50p.min .

12 Pantene

Shilpa Shetty Endorses . Shilpa speaks about problem of hair breakage after using hair spray . The Pantene team showed her various test to prove the effectiveness of new Pantene Shampoo . Hair breakage reduces from 100 to just 2 after using new Pantene shampoo . Shilpa used the product herself and then agreed to endorse it .

Easy way .of painting house . Elder brother talks sarcastically to younger brother about finalizing the painting budget himself . Reminds him about him finalizing everything for him when he was young . Solve Math sums, open his 1st bank account . Younger brother tells him about the Asian Paints website where one can get the painting budget easily on filling carpet area and select product . Elder brother thinks he is trying to scare him with computer . Aisa nahin hai

15 Asian Paints

World of Colours . Elder brother sees newly painted walls of younger brother and feels neglected . Speaks sarcastically to him about becoming designer . Tries to impress that he has done so much for him - helped in keeping a modern name - Vijay, chose designer jodhpuri for his wedding etc . Younger brother tells him about the Asian Paints website where one can choose the colour and design they like .

Love Just one thing? . Pay per site @ Rs. 10 per month . Young man is obsessed with his biceps muscles . Works on them while dating his girlfriend, in front of mirror, in shower, in bus, shaking hands with old man, with gas cylinder, sprinkling salt at dinner, lifting baby in departmental store .