L’Oreal Launches A New Pop Balm

Color lip balms, butter balms, and butter lipsticks are a huge trend at the moment so the new L’Oreal Pop Balm couldn’t come at a better time. Perhaps these L’Oreal Pop Balm are L’Oreal’s nod to Maybelline’s Color Whisper Lipstick Collection?

All I know is L’Oréal Pop Balm sound exciting to me!

Ok, brace yourself, L’Oréal Pop Balm is only available in four shades apparently or at least that’s what Ulta.com is telling me. These just launched on Ulta’s site today so I can’t confirm if there are more shades, if these are limited edition, or what might be going on with them.

All I know is I’m hyped because I love me some sheer, glossy lipsticks! According to Ulta they provide a hint of tint with moisturizing oils and a sheer finish!

I saw these guys hanging out at Ulta. The current Colour Riche Balms are now called “nudes” and these are called “pops”, but they’re all in the same place (Caring Coral is actually in the middle of the row with these new ones) so I take that to mean the formula is the same.

I could have also sworn I saw a wand gloss with the same “pop balm” packaging right below them in the display, but maybe it was the chubby stick-type things packaged weird.