Perry Ellis gets playful

DORAL, Fla. — Well-known fashion brand Perry Ellis shipped in August a new namesake fragrance for men — Perry Ellis.

Playful and enticing, the brand’s new flagship fragrance is housed in a bottle inspired by the signature Perry Ellis “dot.” The dot is designed to evoke the heritage of the brand while lending a playful attitude.

SPECIAL REPORTS

It’s done. A hearing aid category specific to the over-the-counter arena was signed into law in August; all that remains to be created is the regulatory framework. Read more in this special report. Read more...

IN THIS ISSUE

Drug Store News examines the biggest trends in the private label space; offers an update on the generics market; spotlights the biggest OTC trends; finds out how influencers are being used by beauty brands; and much more!Read more...