With reasons varying from wanting fans to enjoy and live in the moment by keeping their smartphones at bay to wanting to remove what could be a distraction from a pit of professional photographers, the ban was reportedly Lamar's call.

Lamar is currently on tour over seas, with the European leg of his tour the first to implement this new policy.

Per the Guardian, Lamar made this rule with the desire to "protect his brand" in mind. He previously allowed and employed a handful of official photographers for the North American dates of his DAMN. tour to capture images and video for him.