No doubt about the taste. It is quite good. I bought 3 bottles of this product. I gave one bottle my friend and tried two bottles at home with my family. HOWEVER, I saw horrible creature in the bottle. At the first time I found it near the bottom of the bottle. I have not keep the container opened when I don't use. But the second time, I was quite sure that this worm is from the factory. I found it from the second container. THIS TIME, I found it even near the top of container. That tiny white little worm can easily be found. Though some people unfortunately couldn't find it when they mix this with milk which color is quite the same with this worm. Otherwise, I am only the unfortunate person...

So, back to the no coffee thing - I tried Pero and WOW - Ok - I can do this! It tastes very familuar to a cup of coffee, but no caffeene at all and it has good herbs in it too! I enjoy the flavor and have a cup once in a while when the coffee need hits!! thanks for carrying this product!

This tastes just like coffee! I've tried Cafix and original Pero & they do not come even near to the taste of coffee. This has that real bittery coffee taste if I put enough of it. YUM! No matter how much Cafix I add, it has no coffee taste. iHerb also has the best price! I keep coming back to order more! So far I went through 4 of these. I'm breastfeeding & this is the BEST coffee substitute that I can drink loads of. I drank this through all my pregnancy too. btw, drinking hot beverages before nursing helps bring on a letdown, so I drink lots of this stuff :)
Edit: I tried Teeccino & made a switch to that cuz of flavors. I hate coffee creamers cuz they're unhealthy. Plus Teeccino is healthier. I don't mind brewing it. I still order instant for my mom who doesn't brew.

Love this!! It has a great bold taste and so low in calories. This is impossible to find in the stores. I love the zero caffeine and zero coffee but such a great taste. I use yummy coffee creamers, like french vanilla and chocolate.