Pokémon Go jumps the shark – thanks Switzerland

Pokémon Go has taken the world by storm but now the phenomenon has definitely jumped the shark, with life-sized Pokéballs and humans dressed as Pikachu being used for a marketing stunt.

Don’t mess with Pikachu.Photograph: YouTube

You read that right, a squad of furry costumed pranksters with a van and a slingshot to launch their massive Pokéballs have taken to the streets of the Swiss town of Basel to target unsuspecting players (or actors?), all in the name of making people visit that town.