How Jurgen Wolff started their logo design journey

Summary

I need a logo that will work across media for my services as a creativity coach, consultant, and author. It should have my name, a graphic element, and a tag line.

Company name

Jurgen Wolff

What inspires you and how do you envision the design for your business?

I am a creativity coach, teacher, and author. The logo will be for my new site and for print materials. Since what I'm offering is help for being more creative, the design should reflect that, but without going so wild that it's unreadable.

Wants

the name: Jurgen Wolff

the tagline: Helping creative people be even more creative and productive

Color scheme is black, white, and red

Vector please

Don't want

Not all caps on the name.
No light bulbs to indicate creativity, no globes, no arrows pointing upward (or any other direction), no Nike swishes or swashes, no rainbows or butterflies. The feel of it should be masculine (but not macho). Tagline is kind of long, so the font needs to be readable even when this is on a business card.