Zerorez claims that they clean without "chemicals", by which I take them to mean harmful chemicals. They have a patent for using "Empowered Water" on carpets. The company that makes the Empowered Water generator is EAU technologies http://www.eau-x.com/ but I think there are other companies out there making similar generators.

The generator produces an acidic and a basic aqueous solution, "Primacide C" and "Primacide B", respectively. The one zerorez uses to clean carpets is the basic solution, diluted to around 10.5 pH.

Is this just low-concentration NaOH(aq)?

I have taken some chemistry classes and am familiar with redox and electrochemical cells. Could someone explain why this "Empowered Water" is so safe? And would drinking it bring me to a state of "enlightenment"?

Concern about this subject within the carpet-cleaning community is expressed here: http://mikeysboard.com/forum/viewtopic.php?f=1&t=46811 [Broken]

Furthermore, how does a product like this [[ http://www.masterblend.net/store/product.php?productid=16163 [Broken] ]] "self-neutralize"?

I have taken some chemistry classes and am familiar with redox and electrochemical cells. Could someone explain why this "Empowered Water" is so safe? And would drinking it bring me to a state of "enlightenment"?

Why in the world would you want to drink a product that has a catchy name without knowing what is in it?
Septic tank cleaning companies were known as the "Honey Wagon". Would you drink the liquid from that truck - obviously not since you know what sewage is, so don't fall for clever marketing as so many consumers are wont to do.