The Nintendo Wii has outsold Microsoft's Xbox 360 and Sony's Playstation 3, and Nintendo is the only company of the three that is realizing a profit on it's console hardware, according to a report Forbes released Monday.

Forbes, Dec. 1: Unlike its competitors, Nintendo has figured out how to make money from its console sales. Sony loses money on each Playstation sold. Microsoft (nasdaq: MSFT - news - people ) might just break even. But every Wii brings in $6 of operating profit for Nintendo, says David Gibson, an analyst at Macquarie Securities.

Need more evidence that Nintendo is the winner of this generation's console war?

Nintendo is also making a killing on first-party titles. Gibson says 60 percent of Wii titles sold are developed by Nintendo, compared to 30 percent for the Xbox 360 and 15 percent for the Playstation 3. And Nintendo turns a 65 percent profit on game software.

I'm not arguing that Wii has the best titles (see: 360) or the best hardware (see: PS3), but it certainly has the best three-letter name (see: Wii), and from an objective, quantitative perspective, is the most successful console since the Playstation 2.

One can only imagine that the future is looking bright for Nintendo. They've won over a generation of casual gamers and, in the process, carved out a niche market that they're uniquely positioned to serve in the future. And if the above figures are accurate, they're most likely raking in money which they'll be able to put to use as they develop their next console.