Tag Archives: social media marketing

Post navigation

We are all on it, we all need it – no matter how big or small, how young or old. We have to get it right to keep our presence. We can help you but here are a few ideas to help the thought processes.

First of all – decide the channels to use. As I have said elsewhere you don’t find too many retirees using Instagram at midnight. Also you don’t find too many millenials or younger running through facebook groups and pages at ten of a morning or earlier.

Secondly, what catches the eye of someone in their 20s is slightly different to that of someone in their 60s. Your content needs to be right, its look, its wording, its setting and scene arrangement.

While social has a proven track record, some brands still aren’t convinced. If that’ you, here are 38 benefits of social media marketing you need to know.

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Even the small business can make use of social media to aid in their promotion and marketing. Indeed, facebook pages and groups are often ideal for many small outfits, artists, craftspeople and the like. There is the added advantage in that customer relations can work out far more direct and personalised, less a case of the corporate wall before current or prospective clients or customers. Tumblr is often useful for the more arty of businesses and producers but other businesses can find real value there. Any business that can use pictures/images – of their products, people enjoying the services offered, the results of work done – all such can find a use for Instagram and Pinterest. Any business can manage to find a use for promotional video, hence Youtube and following on from that, facebook, twitter etc. can all be used for business purposes.

Do you use social media as a platform to market your business? Want to stay up to date with the key changes that could affect how you run your business?

It’s all about geometry. The trend is design right now centers around interesting shapes and layers that combine to create stunning visuals. While there have been periods where squares or circles were the shape of choice, that has shifted to more interesting asymmetrical shapes, lesser used elements such as diamonds and layering of shapes of all kids. Here’s what’s trending in design this month: 1. Diamonds The simple diamond shape that you drew in elementary school is popping up in plenty of designs. From use as a container for photos to an outline for visual emphasis to the dominant part of a photograph, the shape has plenty of flexibility. And it simple. This style is no more than a square turned on its side. The sharp lines make for interesting reference points in the design and can add an element of motion or direction that doesn’t exist otherwise. The diamond stands out in these designs because it is so different. While the shape can be used in a number of ways, it can be

We don’t just talk about marketing, design, social media and content – we do it all for small businesses and others – get in touch, and in the mean time here are a few other ideas …

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Here’s the point of emphasis… That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two. Here’s what’s trending in design this month: 1. Split Screens Split screen design was something that started gaining traction in mid-2016 and now it is a big deal. Browse through collections of website design and split screen outlines are everywhere. What’s nice is how quickly the style has evolved. Early split screen designs featured mostly symmetrical designs with a yin and yang style aesthetic. The new split screens have a more “anything goes” feel to them. The three examples below show three very different ways to use the same trend. Rency uses a split design to contain a loop video and the main navigation. The contrast between the white area and red is stark and forces the eye across the screen. It also ensures the user will find the

When you are looking to get your message across it is important to bear a number of things in mind:

the make-up of the content you are putting out there, that it has the right written message as well as the right illustration

that the sorts of imagery sits well alongside the text, here not only graphics or photo illustration have an impact but also video which is becoming more and more important

that you are putting things out on the right channels, this means choosing out of not only your website or blog but also from a range of social media channels, some based around text, like twitter, some based around imagery, like pinterest and instagram, some based around video, like youtube and vimeo

all of this works better, as well, if those posts are timed properly, on a day and at a time that reaches the eyes, ears and minds of as many interested people as possible

Here are a few ideas:

One thing I’ve learned on social media is that what time you post something makes a big difference. While it’s not an exact science, picking when to post on social media is a good strat…

An interesting visual presence above the scroll is the first impression a user gets of a website. Whether that user continues to click can depend on a number of things, including imagery, readability and overall interest in the content. This month we are looking at three trends that make a distinct first impression—dark color overlays on images, brutalism and hollow lettering styles. Here’s what’s trending in design this month: 1) Dark overlay on images It doesn’t matter if the hero image is still or moving, a dark color overlay can help even colors in a way that makes it easier to add text and other elements to a layer on top of the image. While this might sound like a shortcut at first, there’s a lot of value in this technique. The primary reason to opt for a color overlay is to enhance readability. Most images contain light and dark color variances, making it a challenge to add lettering that is readable on every device. Even if there’s a perfect placement for desktop wide screens,

Yu can use these or let us do it for you – with real design, artful imagination, the right taglines and more. Yes! we help! We have a whole range of resources to help and the time and inclination to work at getting your message out there. Online marketing, digital, social media, it is all becoming more and more important to small and medium sized businesses. Just take a look at how much time people spend on their phones online and beyond. It is so often the first step they take, even befor ethey reach the laptop or the desktop. Talk to us …

Yes – that age old rule of twitter – the 140 character limit is changing. But the digital landscape and the marketing landscape is also changing for businesses, especially small business. The days of having little or no digital presence are gone. Even very small businesses find value in having not only a website, even if it is limited in its content, just a basic outline of the business, contact details, geographic presence and a list of products/services. Small businesses are well and truly taking up the baton of social media to keep potential buyers and existing customers/clients informed.

Twitter has updated its 140 character limit. Here’s everything you need to know about these changes and how they affect Twitter.

Your content is key – content is king or something very like that. If you do not back up your online presence, as well as your social media presence with them having suitable content, you are not doing yourself any good at all. You need the right taglines, the right slogans – wording to suit what you are trying to achieve. It all needs proper illustration – graphics to suit the message and make it enticing, giving the message the right decoration or background, the right setting and reinforcement. It may be sensible to add video or even audio to give it extra punch. All of this is something that F4mmedia does – we don’t just talk about it.

Discover some helpful little tweaks you can make to your content to give it that extra edge.

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)

all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are

consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…