Jen Wong, president of digital and COO of Time Inc: “The next arc is inventory... The question is going to be now that we have been on this march for identity…what do we do about inventory [and] large-scale buys for advertisers across that. It will be interesting to see what happens on that front.”

Hearst is betting on voice platforms as a long-term priority as it continues to develop products for both Amazon Alexa and Google Assistant platforms. Last year, the media giant experimented with producing voice content for Elle, O, the Oprah magazine, Good Housekeeping, and say they’ve seen enough to delve into it more.

The acquisition of the Lighthouse Datalab team “underscores Condé Nast’s commitment to growing our data-science capabilities, which is providing tremendous value to our clients through both audience targeting and demonstrating the superior ROI marketers can achieve ...,” stated Karthic Bala, head of data strategy for Condé Nast.

Traffic to Quartz’s future of finance section, which has been reporting about cryptocurrencies for six years, grew 10 times throughout 2017. It also hired an additional reporter to focus on the topic last year. For Jason Karaian, global finance and economics editor, the spike in interest in cryptocurrencies gives Quartz the license to go deeper to explore the issues and people behind the news.

Rupert Murdoch has long expressed frustration with how companies like Facebook and Google use news content. Now the executive chairman of News Corp and 21st Century Fox is upping the ante, calling on Facebook to pay publishers a carriage fee the way cable companies pay for channels.

National Geographic Thinks it has a Way to Survive Facebook's Jungle with "Safari Live"

Facebook says it will value content according to signals such as multiple comments—just what National Geographic says Safari Live is delivering. The stream goes live twice a day from Africa, and the audience can chat with hosts as they travel through the bush, where animals become recurring characters.

50 Top Artists Team Up With New York Magazine for a Yearlong Public Art Show

“Martin is a seasoned professional who understands just how vital the typography and design of a magazine is to execute a successful and engaging story,” said editor in chief Nina Garcia. “He is a collaborative and innovative thinker and I look forward to having him at Elle.”

Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.

Thank You to our strategic associate partners for their AMMC sponsorship support.