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ECHO ENT (EGP)

The Company operates Star City Casino in Sydney, Jupiters Hotel and Casino on the Gold Coast, Treasury Casino & Hotel in Brisbane and Jupiters Townsville. The Company also manages the Gold Coast Convention and Exhibition Centre and the Townsville Entertainment and Convention Centre (in which the Company has a partial interest).

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A year after copping a backlash from rugby league fans so great it led to big restrictions on their advertising, betting companies such as Sportingbet and Sportsbet are again pursuing sponsorship deals, underlining the importance of the game’s fanbase as the perfect target audience for the brands.

“There will not as much visibility as he [Mr Waterhouse] did because of the regulatory changes and also just out of respect to the rugby league viewing public, who very clearly expressed their opinion on how commercial activity should be intertwined in their coverage,” Mr Evans said.

The deal with the Nine Network, owned by Nine Entertainment Co, is not exclusive.

William Hill Australia chief executive Michael Sullivan, who oversees Mr Waterhouse’s business after its acquisition in August, said the company would buy television advertising spots during matches.

‘He will just be doing spot buying I guess’

“He [Mr Waterhouse] will just be doing spot buying I guess. There’s no significant commitment.”