New branding for UK’s first egg bank

Silk Pearce has designed a distinctive brand identity, website and a range of marketing materials to help launch and promote the UK’s first egg bank. The London Egg Bank has been set up by the team behind The London Women’s Clinic and The London Sperm Bank to encourage women to donate their eggs and help others who are struggling to conceive.

Silk Pearce’s visual identity for the bank is centred on a hand-drawn and painted logo combined with calligraphic type and illustrations, inspirational quotes on the joy of sharing, and a palette of fresh, upbeat colours.

www.londoneggbank.com has been designed to provide detailed information on egg donation and to educate and recruit donors, as well as recipients. The site content is presented in an easy-to-read, Q&A format and features online literature, video clips and links to the bank’s blog, Twitter and Facebook feeds; the quotes are used illustratively throughout the site.

Silk Pearce’s first wave of design projects also includes: stationery, an online brochure on egg donation, a concertina leaflet that folds to the size of an Oyster card, London Underground and print advertising, and exhibition panels.

The concertina leaflet folds to the size of an Oyster card and is part of the first wave of promotional activity for The London Egg Bank