Halo Spartan Assault, buried in store?

If it weren't for the direct download links I found in the WP central announcement (or searching for it directly), I would never have found this game in the store.

Why is this not the very first app that pops up in people's faces when they open up the windows app store? Even when I try to browse the games section, I can't find it. I am wondering if the average surface/tablet/windows user even knows about this if they're not following PR articles and news sites about the platform. If they are not seeing it, I wonder if MS realizes that a huge opportunity is going to waste.

But seriously, does anyone see this when browsing, on most popular or newly released apps section?