The city already has a prohibition on adding billboards along
Interstate 15, Grand Avenue and some sections of Clinton Keith
Road, according to a report by the city's staff. The proposed
ordinance would extend that ban throughout the city, officials
said.

The issue was placed before the commission after City Council
members in November expressed interest in preventing the
proliferation of billboards. In addition to banning new billboards,
the proposed ordinance would establish requirements for existing
ones. The regulations would not apply to signs advertising
businesses on the properties where they operate, the report
states.

Although there aren't many billboards in Wildomar, there are
numerous large signs advertising land for sale that presumably are
situated on the properties they are promoting and thus would not be
subject to the ordinance as proposed.