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...the role of promotion and ad
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ADVERTISING AND SALES PROMOTION
* Jul 01, 2009
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ADVERTISING AND SALES PROMOTION
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Abstract
Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. The messages carried in-medias. Advertising objectives serve as guidelines for the planning and implementation of the entire advertising programme. It helps the consumer to save their time in purchases.
It helps the manufacturer sell their products. The relation between wholesalers and retailers is improved through advertising. Sales promotion consists of diverse collection of incentive tools, mostly short-term designed to Sales promotion tools vary in their specific objectives. A free sample. Stimulates consumer trial, while a free management advisory service comments......

...Running head: HEALTH PROMOTION
Health Promotion in Nursing
According to the World Health Organization (WHO), health promotion “enables people to improve control over the determinants of health and as a result to improve their own health, and able to make healthy choice” (Denise and Suzanne, p. 87). Historically, health promotion deal with protecting society from contagious disease, such as to providing safe water and reduce environments hazards, and treat of preventable disease rather than preventing them. Conversely, the contemporary health promotion is aimed to increase the society’s awareness of healthy prevention, improve their quality of life and reduce health care budget. Health promotion range from smoking cessation to diagnostic and screening test, injury prevention, and chronic diseases management. There are three levels of prevention can be applied to health promotion, which are primary, secondary, and tertiary. Primary prevention is cheapest method to prevent disease or injury by increase the health awareness of individuals, families and society, an example of primary prevention is smoking cessation. Secondary prevention is to take diagnostic testing or screening in order to treat disease at the early stage if needed, such as diabetes, Pap smear test, mammogram screening and colonoscopy. Tertiary prevention actually is to treat disease has already been detected and prevent recurrence of condition. This paper will discuss the purpose of health promotion, and the......

...Promotion
Our company promotes our cinema through internet, flyer, collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays, many people are using shopping, buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook, so our company will set a website on Facebook. Through Facebook, customer can know what movie will inside our cinema it can easily give them to know about the news information of movie. People can get the new information through our facebook link is http://www.facebook.com/StarWatchCinema . Online-booking services also are provider in our company. Therefore, customer can book the ticket through online-booking services when they are busy at that time.
The second promotion that use by our company is flyer. The target customer for our company is student so we will deliver the flyer at University, College and secondary school. At these three places, there are the places contain many people and are the faster way to promote our cinema because student can know this information through their colleague friend. Flyer also is the faster way to let people know our cinema because it can see anyway such as at the cafeteria, car park, and restaurant. Moreover, our company will design a card for collecting point for customers. We will let the......

...PROMOTION
PRESS RELEASES
ASSIGNMENT #1
SYLLA OUMAR 13430
WARNER/REPRISE ARTIST JOSH GROBAN FINALLY ANNOUNCES “BRAND NEW” NORTH AMERICAN TOUR
His new album “all that echoes “debuting #1 is available.
The dates for his worldwide tour are now known.
(Toronto, ON - January 9, 2013) – The world famous singer and songwriter Josh Groban From warner/reprise is releasing the dates to his new “Brand NEW” north american tour following the success of his latest album “All That Echoes”!Tickets will be available for purchase on April 25 2013 directly on www.JoshGroban.com , through Ticket Master or Live Nation. This was announced at a special event at the Marriott Hotel in Toronto, Ontario where Josh Groban had been performing for a corporate party.
Josh Groban has had an amazing fan based in all parts of the world. From places in the Middle East to North America, everyone seems to just love and adore Josh Groban. Josh has been nominated Grammy Awards for songs like Noel – 2006 and you Raise Me Up – 2007 and has been nominated by Billboard Magazine for the Number One Song of the Year three consecutive years in a row (2003, 2004, 2005). Josh Groban has not released anything new since You Raise me Up in 2007 and this world tour is a new chance for him to test out some of his new material on the crowds that are just ecstatic.
“The 31-year-old classical-pop crossover singer again makes the decision to write — he co-wrote seven songs on his new album, “All That Echoes” — but he......

...Levels of Health Promotion
Health promotion is essential in keeping society and individuals healthy. Health promotion empowers communities and individuals for healthy living through education. The primary goal of health promotion is prevention. Nurses are key in health promotion and will be seen in diverse settings as health promotion evolves the nursing profession. There are three levels to health promotion that are utilized to optimize health.
Definition of Health Promotion
The World Organization (WHO) defines health promotion as “the process of enabling people to increase control over the health and its detriments, and thereby improve their health”. Health promotion is an efficient way to preserve health and wellness. Health promotion assists people in taking command of and better their health. The actions of health promotion are geared toward disease prevention and injury before it happens and also supports maximum health and quality of life for the individuals who are injured or living with a disability or illness. The population as a whole is regarded in health promotion.
Health promotion is evidence based. Evidence base research increases our knowledge about root causes and factors that influence health and the best strategies for health promotion.
The success of health promotion involves multiple sectors (school, workplace, and parishes) to participate. Evidence shows multiple strategies are the most effective with health promotion (Jackson et al 2006).
...

...Health Promotion is the provision of information and/or education to individuals, families, and communities that-encourage family unity, community commitment, and traditional spirituality that make positive contributions to their health status. Health Promotion is also the promotion of healthy ideas and concepts to motivate individuals to adopt healthy behaviors.
According to the World Health Organization, Health promotion is the process of enabling people to increase control over, and to improve their health.
Health promotion represents a comprehensive social and political process, it not only embraces actions directed at strengthening the skills and capabilities of individuals, but also action directed towards changing social, environmental and economic conditions so as to alleviate their impact on public and individual health.
Health promotion is the process of enabling people to increase control over the determinants of health and thereby improve their health. Participation is essential to sustain health promotion action.
The Ottawa Charter identifies three basic strategies for health promotion. These are advocacy for health to create the essential conditions for health indicated above; enabling all people to achieve their full health potential; and mediating between the different interests in society in the pursuit of health.
These strategies are supported by five priority action areas as outlined in the Ottawa Charter for health promotion:
* Build healthy......

...basic product/system that requires continual purchase of related to operate
* Price bundling: reduction due to the purchase of a package including different prices which are reduced (cable television).
* Reference pricing: have comparative price for customers when they purchase a products.
* Prestige pricing: relatively higher price compared to competitors.
* Odd/even pricing: odd pricing: the price is not expressed in whole dollars. Even pricing: whole dollar amount ($1.99 versus $2.00). Odd pricing was first develop to reduce theft from the clerk. Now it is used as psychological pricing.
* One-price and variable pricing
* Everyday Low Pricing (EDLP) and high/low pricing: concept of reducing investment in promotion and transfer part of the savings to lower price.
* Auction pricing: as eBay
SET THE EXACT PRICE
It exists 4 methods to set an exact price for an offering:
* Cost-plus pricing/markup on cost: adding a standardized markup on top of costs for an offering.
* Markup on sales price
* Average-cost pricing: based on: all costs / total number of units= average cost of a single unit
* Target return pricing
DETERMINE CHANNEL DISCOUNTS AND ALLOWANCES
Discounts are direct, immediate reductions in price provided to purchasers. Allowances remit monies to purchasers after the fact.
* Cash discounts: to elicit quicker payment of invoices.
* Trade discounts: provide an incentive to a channel member for......

...marketing professionals. There are different conditions businesses have to meet in order to create the right marketing mix; such as the product having the right features, the price being right, the goods being in the right place at the right time and the target group needing to be made aware of the existence and availability of the product through promotion. Promotion is all of the methods of communication that a marketer may use to provide information to different parties about the product. It will provide information that will assist them in making a decision to purchase a product or service. Promotion deals with the actual selling, advertising or publicity of the product; it entails your communications with your customers and trying to convince or persuade them to purchase your products or services. This could be done through such things as television commercials, magazine ads, direct mailings to residences or businesses and billboards. Advertising is any non-personal paid form of communication using any form of mass media. Public relations involves developing positive relationships with the organization media public. Sales promotion is commonly used to obtain an increase in sales short term using special offers and coupons. Personal selling is selling a product service to somebody. Internet marketing is promoting and selling your services online using various forms of online marketing techniques such as banner advertisements, videos or social media. Direct mail is the......

...Promotion is communicating information between seller and potential buyer to influence attitudes and behavior through advertising, publicity, or discounting. It is part of the four Pâ€™s that make up a marketing mix in which includes price, product, place and promotion. The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision.
On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pembertonâ€™s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses.
The Coca-Cola Company use a combination mass selling, personal selling, and sales......

...Sales promotion refers to as short term incentives that are given to buyers with the aim of increasing the sales of a product or attract more people to purchase the product or enjoy the service. It can also mean an exercise or initiative carried out by a business entity to boost its sales. Consumer promotions have the importance of gaining potential customers and maintaining those who are existing and ensuring that they are satisfied.
Using Dove bath soap as a product, there are many ways that this product can be promoted such that its sales are boosted and even more potential customers are brought on board.some of these promotional tactics are as follows:
Sampling- this means providing free samples of the product to potential customers. Sampling is mostly important when introducing a new product to the market. When Dove bath soap was being introduced into the market, the company provided free samples of the soap to major supermarkets where its sales team would give to potential buyers. Free samples of these soap can also be attached to other items such as soap dish, basins, buckets and other utensils so that buyers can be attracted to it and have a try of it.
Coupons- coupons can be used to promote the sale of Dove bath soap by availing them to customers through inserting them in daily magazines and newspapers. These coupons provide the opportunity of buying the soap at a reduced price. It can also be emailed to already existing customers with the aim of encouraging them......

...Above-the-line promotions are paid-for advertising aimed at a mass audience. These include the media such as television, radio, magazines and newspapers that reach a large number of people.
This form of promotion can be costly. It can also be difficult to target specific audiences. Aldi uses a range of above-the-line methods to reach its customers and potential customers. These include:
• Advertising on TV. The ‘Like Brands’ campaign features 20 second TV adverts which focus on a particular product. The adverts show a famous brand as a benchmark for quality side-by-side with an Aldi brand product. They use the slogan ‘Like Brands. Only Cheaper’. This reinforces the message that Aldi products are cheaper than leading brands but equal in terms of quality. The adverts provide personality to the Aldi brand. They use humour which helps to build trust and an emotional connection with target audiences.
• Printed leaflets are distributed within stores (1 million copies printed per week) and also to customers living in areas surrounding stores. These leaflets help to reinforce the ‘Like
Brands’ campaign. They also showcase products with limited availability and seasonal offers available in stores.
• Newspaper adverts extend the ‘Like Brands’ campaign and help to showcase a variety of product categories. They also communicate Aldi’s ‘Swap and Save’ message. This campaign demonstrates the amount that shoppers could save if they swapped their weekly shop to Aldi. They compared Aldi......

...Besides the benefits from implementing the project, the cost in implementing is also important to be considered. The project would perform well only if we keep eyes on it during all procedures. The appropriate improvement would be proposed during the implementation of project in order to result in better achievement for the company.
In conclusion, I would like to note that sales promotion is the element of the promotional mix that is aimed at increasing the volume of products sold via a trial or brand loyalty. The brand loyalty reflects the customer desire to buy the product or service of a given brand and depending on the level of brand loyalty that desire can be different. Sales promotion sends mixed signals with respect to building brand loyalty simply because it is hard to understand the amount of time or products needed to develop a buying habit that reflects brand loyalty. At the same time, sales promotion might be effective in building brand equity, or the existing value and association made by the consumer.
Environmental friendly technologies can thus be said to have had a positive effect on motor sports and the world population at large since they have not only reduced pollution thus making the earth a safer place to live but they have also reduced the cost of living. This is in relation to soaring costs of fuel that have characterized the world markets in the recent past. (McKenna, 150-160)
Top tier motor sports should therefore be encouraged to implement eco...

...Health Promotion
According to the World Health Organization (WHO), health promotion is the process of disease prevention by enabling individuals to live healthy. Health promotion provides ideas and education to people to have a positive attitude towards their health. In addition, health education encourages individuals to change their life styles to achieve a state of optimal health. Optimal health involves a well balance of physical, emotion, social, intellectual and spiritual state. Health promotion is any plan combination of educational, political, regulatory and organizational supports for actions and conditions of living conducive to the health of individual, groups or communities (Green and Kreuter, 2004).
The main purpose of health promotion is to make the public capable of taking care of their health properly and also to take preventive measures from worsening of disease. Health promotion improves the health condition of individuals, public to have a good quality of life. It reduces premature deaths, also focuses on disease prevention, which helps the individual and nation from spending a lot on medical treatment. Health promotion aims at learning capabilities and intentional action that individual takes on their own health, health for others and the common betterment of the community.
As a largest group of health professional, nurses have the wider responsibility to promote health to the individual and thus the community. Nurses render more direct care to the......