HEBRON – Dress racks line the walls of Molly Noel's house in Hebron. Hanging from the racks are dozens of fancy gowns, in all the colors of the rainbow, their tiny sequins sparkling in the afternoon sunlight.

The gowns belong to Noel and her friend, Kristin Early. This past May the stay-at-home moms started a dress rental business called Second Date Dresses. "Why buy a dress? Rent for less!" is their slogan.

"We have three daughters who are teens. They've all been in pageants, proms, and homecoming, and we got tired of the expense of it," Early explains. "So we figured a lot of other parents are probably in the same boat."

With rental prices starting at $30, Noel and Early aim their business at middle and high school girls.

"We want to get good quality dresses so that girls who might not be able to afford them could rent them instead of buying," Early continues. "We've gone to all different places all over the Tristate to find perfect dresses that we think girls will be interested in."

One of their main sources is buying directly from teenagers who have worn a dress just once. "I think girls are glad to have the option to sell their dress after they worn it," Noel said.

They have about 80 dresses to choose from, in sizes ranging from 00 to 14.

To help them keep up with the trends, Noel and Early consult with their daughters.

Noel and Early plan to sponsor a girl from Conner High School and Middle School for next year's prom.

"We want to incorporate a charitable aspect into this business," Noel explains. "We're going to get the counselors identify a girl who maybe can't afford a dress at all. We'll dress her for free, from head to toe, we'll do shoes and jewelry."

Second Date Dresses also sponsored a prize for the Miss and Teen Pageants at the Boone County Fair in August.

You can check out their collection online at Facebook.com/seconddatedresses. To contact them, send an email to seconddatedresses@yahoo.com.