Grizzly was first sold in 2001 at lower prices and was originally available in Long Cut Wintergreen (Green tin) and Fine Cut Natural (Red tin). By the end of 2006, Long Cut Straight (Maroon tin), Long Cut Mint (Blue tin), Long Cut Natural (Silver tin) and Fine Cut Wintergreen (Olive tin) were also introduced. Snuff and Wintergreen Pouches were released in 2008, and also began an attempt to change its market position into an upmarket brand. Metal lids became standard in 2010, replacing the previous all-plastic cans. Wide Cut Wintergreen was released in 2014 , Dark Wintergreen Long Cut and Pouches were released in 2015 and Dark Mint long cut and pouches released in September 2016.

As of December 2014, Grizzly was cited as the flagship brand of Reynolds American with a 31.1% market share in snuff brands.[2]