Friday, May 22, 2015

Samsung Truck Event – EMRS Team 3 2015

Pre-event Preparations

Our team was given a chance to work with Samsung Asia Pte
Ltd to facilitate an event for them. Samsung pitched the idea of setting up
their truck outfitted with services, products and accessories within our
campus. The event was held from 11th – 14th May, 10:30AM
to 4:30PM. The main objective is to provide Samsung Galaxy users with
value-added services for their phones should the need arise.

We liaised with Samsung’s personnel, Jaclyn, to gather more
information regarding promotional materials, manpower needed, roles and
logistics needed. They provided the designs for poster and we made slight
adjustments to it with the help of Jonathan from our team. We also decided on
the locations that we were going to place the posters. We enquired about the specific
timings the truck was going to arrive and leave so that the school estate
management can lift the barriers and allow the truck to pass through without
any disruptions. There were also shifts allocated for the respective team
members from Morning 10:30AM – 12:30PM, Lunch 12:30PM – 2:30PM and Afternoon
2:30PM – 4:30PM. Lastly, we planned the relevant logistics needed for the event
which included queue stands and fans for the Samsung staff.

During the event

Day 1

The truck arrived at 9:30AM and our team proceeded to set up
the logistics needed. The event started at 10:30AM. During the first day of the
event, there was a slight issue with the power point for the truck. The adapter
that they brought was not the right one and they had to get someone else to
bring the correct one down. They were also unsure if the adapter could fit as
the contact points were really tight and they did not want to force it in incase
it breaks. We got the school estate staff to help and we managed to resolve the
issue.

Our duties included giving out promotional materials that
were being provided by Samsung and crowd control if there is a large crowd. The
overall traffic for the event during the first day was not really good although
we gave out promotional materials and tried to encourage people to visit the
truck. In order to improve the situation, our team suggested to set-up a sound
system to play music and also an Emcee to further attract people for the rest
of the event. The event went smoothly and ended at 4:30PM.

Day 2

Due to the traffic flow, we adjusted our shift duties as we
did not need too many staff. The crowd on the second day was much
better compared to Day 1. There were also freebies given out such as free
screen protectors for Samsung Galaxy S4, S5, Note 3 and Note 4 devices if the
students or staff come on down for a free diagnostic test. We implemented the
idea of an Emcee with the help of Hua Ying from our team. The event went smoothly and ended at 4:30PM.

Day 3

The feedback gotten from Samsung indicated that Day 3 had
the most amount of traffic inflow compared to Day 1 and 2. There was also an
improvement in the execution of duties. Everyone had a clearer grasps on what
they were supposed to do. The event was carried out without any hiccups and
ended at 4:30PM.

Day 4

There was a minor problem while setting up as the socket
adapter that Samsung needed was being removed from the contact point. We
resolved the problem with ease by bringing over a 3-pin adapter for them.There was also a heavy downpour during the
event but we managed to move our logistics in before it rained. Our event went
smoothly and ended at 4:30PM. We thanked the Samsung staff for coming, packed
up our logistics and left.

Conclusion

In conclusion, our event went really smoothly without any
major problems occurring.The few
challenges we had were attracting the crowd to the event area as it was at a
corner of the school and mostly the students and staff that were not using
Samsung devices will not be interested of the event. After experiencing this
event, we became more aware of what could have been improved and done more
effectively and efficiently in future events.