The L'Oréal USA Women in Digital program recognized five women leading groundbreaking digital companies that focus on how technology is revolutionizing the beauty industry during the NEXT Generation awards ceremony in New York. The L’Oréal USA Women in Digital "NEXT Generation Award" honors the most promising female entrepreneurs in digital technology.

"At L’Oréal, women are at the heart of our business and play a fundamental role in the company's success in the U.S. and worldwide," commented Frederic Roze, president and CEO, L’Oréal USA. "The Women in Digital program is a natural extension for L’Oréal USA, as we want to continue our lineage of celebrating and empowering women who will be essential to the growth of our company."

Doreen Bloch, founder and CEO, Poshly.com—Poshly is a beauty-meets-digital company that provides customized samples based on an algorithm that will help the beauty industry market to consumers with targeted samples and giveaways.

Bettina Hein, founder and CEO, Pixibility—Pixability is a video marketing company that helps organizations get the right video in front of the right audience, by driving more business and increasing awareness with online video, whether on YouTube, Facebook or any other hosting platform with its cloud-based online video marketing software.

Sarah McIlroy, founder and CEO, FashionPlaytes.com—FashionPlaytes is a girl-driven fashion and style commerce company. At the forefront of commerce innovation, the FashionPlaytes' website, FPgirl.com, empowers tween girls to create, share and wear original looks, transforming creative ideas into wearable fashions.

Kathryn Minshew, founder, The Daily Muse—The Daily Muse is a leading online community for professional women. With the recent launch of their career and job discovery tool at CompanyMuse.com, the site also helps connect hundreds of thousands of aspiring professionals with amazing companies.

"Having so many distinguished women involved with this initiative is a testament to our honorees and the community of women making strides at the intersection of beauty and technology," stated Rachel Weiss, L’Oréal USA’s VP of digital strategy and innovation.

Honorees will be given the opportunity to meet with venture capital firms, L’Oréal USA executives and partners who can help advise them in taking their business to higher levels. In addition, L’Oréal Women in Digital will invite them on an ongoing basis to attend all L’Oréal Women in Digital meet-ups in local markets and will provide mentorship both internally and through the L’Oréal USA Women in Digital advisory board.