Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Monday, January 10, 2005

Sad End of Big Hype

This story from Arizona shows how far a much-hyped project has fallen. Millions were spent on building the biosphere and the publicity was an intense as anything I can remember during that time period. Of course the project ran into trouble and then into fraud when the theory didn't meet practice.

The lesson here is to control the hype when you are trying something new. Acknowledge the difficulties. Undersell and over-achieve. It would have been nice had the Biosphere turned into a true science facility for all the money that was spent there. So far, it hasn't and it may never.