Wednesday, 19 August 2009

You can always count on Scandinavians for a good ol' bit of conceptial folksy nuttiness. Anne Sofie Madsen has just graduated from the Danish Design School. Its not the end product that I'm loving, but the transition from sketch to product.

Anyway, here's her press release...

Tiki-Mania-MaoriIn traditional Maori art the most dominant, mythical motif is the “avianised man” or “bird-woman”. The most important visual art forms are plaiting, relief carving and tattoo.My idea in this collection was to combine (and confront) this with classic, European clothing - in order to express the contrasts and borders between what we see as primitive/civilianized, exotic/classic and barbaric/elegant.My idea was not to create bird suits or folk costumes and I decided not to use feathers in the garments and to “translate” the traditional materials of the Maori. I used shoelaces instead of flax strips and exchanged tattooed skin with leather applied on invisible tulle.