Budweiser's Brotherhood Ad Tops USA Today Super Bowl Ad Meter

Anheuser-Busch took the top spot in the 25th annual USA TODAY Super Bowl Ad Meter for its Baby Clydesdale ad. Panelists gave the ad a score of 7.76 (on a scale of 0 to 10).

In celebration of the 25th anniversary of Ad Meter, USA TODAY expanded the vote to thousands via a password-protected site. More than 7,600 panelists voted on the more than 50 ads that ran during the game.

USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. Ad Meter results have long been the industry-leading tool used to measure public opinion surrounding Super Bowl ads.