Monday, 12 August 2013

The visual identity of a brand presence – Multicolour Offset Printing

Every brand is
different from another with its products, marketing strategies, its history of
formation and ideologies. What makes McDonald’s different from KFC? What makes
Adidas stand out from Nike? Both BMW and Ferrari are car manufacturing big
shots, but how do we identify them with one look on the street?

In this cut
throat competition, a brand must cut through the clutter of brands to reach
your target segment with its own identity for business reflection. In such
case, a brand logo plays an important role to produce a unique personality that
captures the essence of your business. It’s an effective and important
marketing tool that is used in all communication channels with your various
business endeavors. But a logo is not designed vaguely, but it always carries a
meaning behind its design. This can be conceptualized only by a professional
logo designer who is an expert in this and often does research in understanding
your business, giving birth to a visual identity that suits your brand.

An
experience logo designer identifies the risk associated with particular logo
designs through in-depth research and helps a brand to overcome the challenges
it might face to capture the attention of the target audience. With this stage,
the way to design effective logo will be paved smoothly. The latest trends
are taken into consider by logo designers as they try and zero in on those
trends that have longevity in impact.

Through
brainstorming ideas, the team of logo designers develops concepts that revolve
around the business brief combining the designer’s research. In industry term
this stage is known as conceptualization stage where rough sketching is done,
colors and fonts are selected that goes with the whole brand persona
eventually. But it’s not how the end result is derived as a professional
designer improvises the logo if they find that it doesn’t work for the brand. Finally
after long research and improvisation, a masterpiece is evolved which finally
becomes a logo to recall by all, that makes a brand visually different from
others.

Each and every stage of logo designing is a
vital part of the whole process as it brings life to the logo some way or the
other. So now we understand the importance of a professional logo designer who
will enhance the presence of your brand in the market with his skills and
creative know-how. Give your brand the much needed limelight as you consider
Multicolour Offset Printing ace professional skills who had transformed
numerous brands to BIG BRANDS by providing the best creative collaterals in the
market.