Pageflex Mpower Selected by httprint for Variable Data Composition

Wednesday, April 11, 2001

Press release from the issuing company

CAMBRIDGE, MA and SAN FRANCISCO, April 10, 2001 - Marketing-on-demand software provider Pageflex and httprint, the full-service provider to the print and publishing industry, announced today that Pageflex Mpower will be the variable data composition solution to support httprint's eCommerce and Print Services groups.
Pageflex? Mpower? is a software solution that enables businesses to design and produce variable data documents, including brochures, stationary, business cards and marketing materials that can easily be customized to reach specific groups and individuals. With Mpower, companies can customize stock brochures and other collateral to reflect the needs and preferences of their customers.
In an effort to expand its current eCommerce offering, httprint will integrate Pageflex's Mpower technology into its eCommerce platform. httprint customers will now be able to quickly and easily create standardized corporate documents that can be tailored on demand.
httprint already offers print buyers and suppliers customized, hosted web sites that streamline communication, standardize workflow and increase efficiency," said Mark Porter, CEO of httprint. "Pageflex's Mpower solution complements our complete eCommerce buyer and seller solutions and delivers the consistent branding our customers are looking for in their documents."
httprint's e-commerce solution is unique in that they also bundle traditional print production and consulting services," said Sang Lee, vice president of sales and marketing for Pageflex. "Mpower gives httprint's clients the ability to create custom documents from their browsers."
"Because Mpower is based on industry standards, it works with our clients' existing technology," added Porter. "And its scalability will allow our customers to grow."