When trying to attract traffic to a blog, structure and design are critical components. A disorganized blog will immediately turn traffic away from a blog, regardless of the quality of the content. To ensure the retention of that traffic, a well-organized, appealing layout must be utilized. Content still reigns king for any blog, but without […]

Whether you’re selling an eBook, promoting your services, or growing your mailing list, you need to have an effective landing page that will encourage your audience to take action. These are pages that highlight the benefits of a service, provide calls-to-action (CTAs), and guide the audience to the next step with an opt-in form. In […]

When it comes to blog design, things like color scheme, layout, sidebar elements, and headers typically garner the most attention. However, it would be unwise to ignore the value of your contact page. People will reach out to you and it’s imperative that this page facilitates meaningful and effortless communication.

So you want to launch your own blog, but you have never heard of HTML5 and to you CSS sounds like it could be painted on the side of a ship. In theory, you could teach yourself web design and make your own blog, but that takes time and resources you likely don’t want to […]

Setting up a blog for your business is as easy as choosing a template on your content management system, writing a post, and clicking publish, right? Actually, there’s a lot more that goes into setting up a blog for your business. There are several things you must consider if you want to remain consistent across […]

While big businesses typically spend lots of time and money developing logos, you’ll rarely find a blogger who dedicates enough energy to logo design. This is unfortunate, as the right logo conveys value and allows you to connect with your readers. If you’ve never designed a logo for your blog – or don’t like the […]

Bloggers are now more aware than ever that the layout and design of their blogs matter just as much as the quality of the content. This also means that blog headers are getting more attention than they have in the past. However, some bloggers are still lagging behind and using old, outdated headers that need […]

When was the last time you thought about color theory? Maybe it was that high school art class you had to take to get your diploma? Or, perhaps you were forced to listen to your spouse ramble on about why the living room needed to be repainted last summer. Whatever the case may be, most […]

2015 is about to come to a close and despite the changes that took place in the digital marketing industry, blogging remains the traffic driving, lead generating channel that it has been. While content is the engine of every successful blog, you also need also to understand how design is an equally crucial factor that […]

A great website homepage is like the welcome mat for your site – it gives an opening invitation, tells the reader a little bit about who you are, and encourages them to venture further. A good website homepage is the key to a successful site, but not all homepages leave as good of an impression […]