/ B2B

The diversified manufacturer has rolled out a new B2B e-commerce platform, starting in Canada, that it plans to extend worldwide. 3M says it expects to double B2B online sales worldwide within several years.

The diversified manufacturer has rolled out a new B2B e-commerce platform, starting in Canada, that it plans to extend worldwide. 3M says it expects to double B2B online sales worldwide within several years.

/ B2B

Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

/ B2B

In the B2B track at IRCE 2014, the world’s largest conference and exhibition on e-commerce, companies from various industries will offer tips on how to connect with and sell to business customers online.

In the B2B track at IRCE 2014, the world’s largest conference and exhibition on e-commerce, companies from various industries will offer tips on how to connect with and sell to business customers online.