Pay Per Click (PPC) Management

The strategy you need to get the most qualified leads for your spend

At the heart of direct marketing is developing relationships with the right audience at the right time. PPC Management, or Pay Per Click Management, is a valuable part of any marketing effort both for the exposure to your target audience and the critical audience intelligence a good PPC management campaign provides.

Internet Marketing Ninjas PPC Management can help:

Get your brand in front of the right customer, in the right place, at the right time, and on the right device.

PPC Management Services

Discovery process, account audit, and development of campaign strategy

Targeting using audience segmentation and persona data, social listening, key phrase insights, and more

Competitive research

Account structuring

Continuous creative development and testing

Location targeting and mobile targeting

Bid management

Monthly calls and reporting on campaign performance

PPC Evaluation

If you have an established PPC presence that is managed in-house and want an expert review of your strategy, a PPC evaluation from Internet Marketing Ninjas will:

Conduct a comprehensive audit of your accounts

Conduct competitive research

Review and recommend creative ads

Review analytics to ensure proper goal and/or ecommerce configuration

Provide ready-to-implement actionable recommendations for execution as part of ongoing PPC management.

Pay Per Click Management And Search Engine Optimization

A PPC campaign offers more control over results than organic Search Engine Optimization (SEO). With effective Pay Per Click management, you have the ability to compete relatively quickly for phrases that will take much more time to secure using earned media methods such as SEO. While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management can create traffic almost instantly through use of Google Adwords, Bing Ads and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.

PPC Management And Content Marketing

Social media platforms and new display advertising networks centered around sharable content provide an exciting opportunity to help get the right assets in front of your target audience, to attract referrals and citations. However, if executed with the wrong assets or on the wrong platform, these campaigns can be very costly with a very low return. Internet Marketing Ninjas has extensive experience leveraging advertising platforms to support and improve return on content marketing efforts.