Convertkit is new marketing software ideal for blogger and authors to promote content and follow up. It analyzes the effect of each toolkit and its ability to drive traffic. It is well designed with attention to details and functions. It indicates the efficiency and effectiveness of each marketing campaign tool. It also has other automation software tools that give it great positive reviews from customers. They include a user- friendly interface, sequential Email systems, marketing automation and integration of other web components.

User- friendly interfaceConvertkit is a well-designed interface that is flexible and easy to use for both beginners and experts. It has a flexible opt-in form that helps build subscriber lists and classify them in different funnels. The interface fits on the screen and can be changed to meet the user’s needs. Convertkit design and systems cannot allow you to miss opportunities like other marketing software like Mail Chimp.

Sequential Email systems

Compared to ActiveCampaign, with Convertkit a user can easily build marketing campaigns with different stages, the customers can carry out all these at a glance without much tiresome navigation. This is further made easy by the easily accessible menu ad sub- menus which highlight each and every function by just a click. This is an ideal feature for courses. An Email is detailed and elaborate, it indicates the date of the subscription, the date when the email was sent, any action taken by the customer. It is a powerful tool that helps in making a follow-up of the Email responses.

Marketing automation

Marketing automation is a feature that is emphasized in Convertkit. It helps remind the customer to take action, or help make a decision to buy products hence increasing sales revenue. Research shows that a customized, educative and detailed Email sent at the right time can save a sale. Marketing automation provides an after-sales service follow up and upgrade a customer to another funnel. It also safeguards the customer from receiving pitch Emails.

Integration

Convertkit has advanced features, apart from just Email marketing, internet and affiliate marketing. It is integrated with word press to provide other additional functions. They include landing pages, order forms and opt- in all these helps complete a sale. The order forms are integrated with payment options to allow a customer to buy the product instantly through online banking facilities. These integrations enhance accessibility to members’ sites. It also has connections to other tools and services.

Marketing software cannot provide all functions in one toolkit. Each has strengths, weaknesses, threats and opportunities. Good marketing software has more strengths and opportunities as opposed to weaknesses and threats. Convertkit has hit the market with a boom due to the following aspects of the toolkit, additional functions, powerful, detailed and well- designed campaign tools, subscriber list management, lead generation integration, the ability of its Email passing filter toolsets and an easy to use interface. However according to customer reviews, compared to other toolkits it is expensive for a limited number of subscribers. It also lacks the ability for a free trial before someone makes an informed decision to purchase.

Ontraport is a Customer relationship marketing (CRM) toolkit with comprehensive marketing component. It has comprehensive features that give solutions to business with tremendous results. The success of a business is determined by its ability to reach the target market and turn them into sales and further increase the company’s revenue.
Best features in Ontraport marketing
• Uses technology to reach targeted customers.
• Effective in making tools that create strong customer relations.
• It has customized Email template that can’t be filtered as spam.
• It has all customer information and data capitalizing it to create a suitable marketing business model.
• Able to track all campaign tools and their effectiveness.
• Monitors all marketing campaigns and evaluate the best which generate to sales.
• Sends Emails, text messages, postcards by just a click of a button.

Functions of Ontraport marketing
Marketing automation
Marketing functions are automated from email sending, postcard sending, text messaging and phone calls. In case a customer sends a reply there is an auto-response function. All these are done from a segmented list or even everybody on the Email list. This allows relaying information to the right group.

Email marketing
The Email infrastructure is comprehensive and systemized even for large volume mail lists. Apart from just sending emails and automatic acknowledgment of receipt, it is also able to know if the Email is read, action taken by the customer monitored. For customer queries, they are directed to the right department for fast action and further advice.

Text messaging
The two-way text messaging platform and web forms, it automatically acknowledges receipt and follows up through a phone call made through a notification alert feature to the relevant department. The toolkit can also send reminders, tips, and offers. All these information is sent to the right group through segmentation process.

Postcard marketing
It can send attractive and personalized postcards. It is ideal for offers, courses/training, and reminders. The editor can include images and graphics to give it an awesome look. The cards pass the filter and never lands in spam boxes, ensuring the customer receives and reads.

Affiliate marketing
Its powerful Marketing toolkit has a referrals and system partner management. The online payment option ensures the partners and affiliates receive their commission on time. This is done through internet marketing.

Tracking
The toolkit allows tracking and monitoring of marketing campaign tools. The analysis helps to evaluate the efficiency and effectiveness of each campaign tool. This helps makes a decision on marketing tools that need to be retained or discarded. A company will know which tool to invest in and put more effort.PURL
Any information passes to a prospect needs to be detailed and personalized. The links have identification for every visitor. Once the pages are opened, detailed information is relayed whether as a postcard or reminders or even courses and training.

Ontraport’s marketing component is the best in the market compared to the competition. Customer reviews are positive and give value for their money which is depicted by increased sales income for the company. It also has other components in the same toolkit.

What is Hybrid Wisdom?

Hybrid Wisdom is about marketing wisdom and social media best practices. This website is a great help to gain more ideas about marketing. It will help business owners to gain more ideas on how to formulate the best strategy to sell their products or services.

It has a lot of topics that would help business owners to gain more knowledge about marketing and to learn how to take advantage of social media as a marketing strategy.