2012 London Olympics

NBCUniversal provided 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3-D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBC broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage, and NBC Sports Network will serve as home to U.S. team sports with 292.5 hours of total coverage including 257.7 hours of original programming – the most-ever for an Olympic cable network.