Monday, July 28, 2014

Hasselblad is set to launch a new 'back to the future' CMOS
sensor-based digital back, targeting its legions of dedicated V
System photographers worldwide.

The new CFV-50c, which will have an €11,000 price tag, is
engineered to work on almost every V camera made by the company
since 1957.

The state-of-the-art back boasts the same feature-rich
functionality and performance level as the acclaimed H5D-50c
camera, providing V System users with a unique opportunity to
benefit from latest digital capture technology, including
outstanding ISO capability.

The announcement comes as Hasselblad underpins its sharp focus
on core customers in the medium format sector.

Our research has shown that although we no longer manufacture V
models, there is a big demand from our dedicated V System users who
want to be able to continue to use their classic cameras but also
desire access to our latest technology. The new CFV-50c, with its
supreme image quality, is our response to that demand.
Photographers using V System vintage cameras can now realise the
true potential for these definitive capture devices."

He added: "This new unit is just part of our ongoing product
development strategy. We have produced V Systems for over fifty
years and now customers can really benefit from Hasselblad advanced
digital engineering know-how with the CFV-50c."

Leading German portrait photographer Arne Weychardt is one of
the first to test the new digital back.
He said: "CFV-50c gives me superb fusion of old with new; the
traditional and classic look and feel of the V System body linked
to Hasselblad's advanced image capture technology. It's just a
perfect mix."