When Your Business Slows, Speed Up Your Marketing (But Not Your Marketing Budget)

Executive Summary

Whenever the economy is slow, many businesses go into a conservative mode. They carefully conserve their resources, trim their marketing budget, and wait for the economy to recover and customers to return. What's often overlooked for the small business is that such a downtime is a perfect time to actually kick marketing into high gear. After all, if business is slow and things are in lockdown mode, you (and your employees) will likely have more time on your hands. Use that time effectively. There's no better time than lockdown time to kick start a very personal marketing campaign. You don't need a big budget for this or an enormous outlay of cash.