A promotional campaign inspired by the ancient windborne fermentation technique that gives Lindemans beer its special taste.

« Crafted by wind »

We distributed “Wind of Chance” scratch cards to pubs and restaurants. Customers who bought a Lindemans beer got a card: answering a question won a prize on the spot and each card had a special code.

We made a short film to promote the campaign on social networks, a competition mini-site, flyers and posters.

The campaign swept through Lindemans distributors, with customers filling in their codes on the site for the chance to win a branded eMotorman electric motorbike.

Thanks to viral success on Facebook and Instagram, the campaign whipped up excitement among Belgium and Dutch beer-drinkers. The Wind of Chance clip had more than 200,000 views, widening the Lindemans community and giving fans a taste for more.