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LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Analytics. MORE

Defining the demographics, firmographics, pain points and psychographic characteristics of the people you’re trying to acquire can allow you to create more focused content when starting a blog. Where do my prospects hang out: Are your ideal customers lingering in LinkedIn groups, or chatting in Google+ communities? If you’ve been hesitant to get started, fear not. Research Your Niche. MORE

First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.). MORE

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Find a Relevant LinkedIn Group. Similar to Q&A sites, LinkedIn groups can be information gold mines because they provide direct access to customers, competitors, potential customers, and industry influencers. Sort of. MORE

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. Old Spice’s Choose Your Own Adventure Game ad on Instagram. MORE

Such psychographics serve to make your target customer more “human.”. Are there Facebook or LinkedIn groups that you can join to learn about the most pressing topics? Ramping up your content efforts? Don't sacrifice quality for quantity. Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? better bet? MORE

Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., But don’t hesitate to go much deeper and get into behaviors and psychographics. The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Paid Search. MORE

Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. MORE

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step. MORE

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Ready? MORE

For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com. MORE

Be as specific as possible relative to psychographics and demographics. The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy. MORE

Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? At the same time, the client also uses LinkedIn to connect with its current and future employees, as well as to coordinate contacts with professional event planners, PR and folks in the media. Psychographic segments around activities, attitudes or values. For others, LinkedIn. (Photo credit: Christopher S. ” And, generally, Mike’s absolutely right. Actually, you might. MORE

” 2) What are the demographics and psychographics? demographic study provides an outline, but a psychographic study allows me to fill in the color. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3) What do they read and how do they gather information? Photo credit: Wikipedia. Pew Research Center. MORE

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. We all like to focus on the sexy stuff. In inbound marketing , this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. Here''s why. That''s great! MORE

Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Display pop-ups on the screen, banner images across the top of the screen, boxes that appear on your website, and more, different for each site visitor based on their demographic and psychographic data. have 87 apps on my iPhone. MORE

The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality. I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. We recently launched an e-book on slideshare covering The Future of Customer Experience. Strategy MORE

From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Facebook is a treasure trove of psychographic data that can help you answer these questions. The digital ecosystem is undergoing a lot of changes. Fortunately, we have you covered with an extra set of eyes and ears. Visibility into performance of content, down to the post-level, by interest. Media MORE

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet. MORE

Demographic and psychographic information. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users! Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. But when you're tasked to sit down and actually. do it. MORE

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet. MORE

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Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? At the same time, the client also uses LinkedIn to connect with its current and future employees, as well as to coordinate contacts with professional event planners, PR and folks in the media. Psychographic segments around activities, attitudes or values. For others, LinkedIn. (Photo credit: Christopher S. ” And, generally, Mike’s absolutely right. Actually, you might.

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. Ready?

To do this, you need a combination of demographics and psychographics. Psychographics explain your audience’s lifestyles, values, opinions, interests and attitudes. Psychographics play an extremely important role in the success of your social media strategy, so as challenging this may be, you want to make sure you do this part really well before moving on to the next step.

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Find a Relevant LinkedIn Group. Similar to Q&A sites, LinkedIn groups can be information gold mines because they provide direct access to customers, competitors, potential customers, and industry influencers. Sort of.

” 2) What are the demographics and psychographics? demographic study provides an outline, but a psychographic study allows me to fill in the color. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3) What do they read and how do they gather information? Photo credit: Wikipedia. Pew Research Center.

Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics.

The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality. I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. We recently launched an e-book on slideshare covering The Future of Customer Experience. Strategy

From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Facebook is a treasure trove of psychographic data that can help you answer these questions. The digital ecosystem is undergoing a lot of changes. Fortunately, we have you covered with an extra set of eyes and ears. Visibility into performance of content, down to the post-level, by interest. Media

Be as specific as possible relative to psychographics and demographics. The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. 100 new engaged Twitter followers a week,” “$5,000/month in new online sales,” etc.). 2. Emotionalize Your BRAND. This is what makes your business venture so special/unique/worthy of advocacy.

Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Display pop-ups on the screen, banner images across the top of the screen, boxes that appear on your website, and more, different for each site visitor based on their demographic and psychographic data. have 87 apps on my iPhone.

Furthermore, developments in the display ad buying process now allow marketers to pre-define their target audiences based on demographics and psychographics (e.g., But don’t hesitate to go much deeper and get into behaviors and psychographics. The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. Paid Search.

Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Lookalike Audience : If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. Old Spice’s Choose Your Own Adventure Game ad on Instagram.

For this you want to understand both demographic variables (title, role, company size, industry) and psychographic variables (what keeps them awake at night?). Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com.

LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Analytics.

Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics.

The information this device gathers about us (or that we tell it) will help companies create experiences that make the “segment of 1” a reality. I envision the world around me being aware of my demographics and psychographics, as well as the contextual information about my current state. We recently launched an e-book on slideshare covering The Future of Customer Experience. Strategy

From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Facebook is a treasure trove of psychographic data that can help you answer these questions. The digital ecosystem is undergoing a lot of changes. Fortunately, we have you covered with an extra set of eyes and ears. Visibility into performance of content, down to the post-level, by interest. Media

Such psychographics serve to make your target customer more “human.”. Are there Facebook or LinkedIn groups that you can join to learn about the most pressing topics? Ramping up your content efforts? Don't sacrifice quality for quantity. Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. The need for content is greater than ever. In fact: 65 % of business executives said they wanted to increase the volume of content over next 12 months. Why Increase the Amount of Content? better bet?

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. We all like to focus on the sexy stuff. In inbound marketing , this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. Here''s why. That''s great!

Defining the demographics, firmographics, pain points and psychographic characteristics of the people you’re trying to acquire can allow you to create more focused content when starting a blog. Where do my prospects hang out: Are your ideal customers lingering in LinkedIn groups, or chatting in Google+ communities? If you’ve been hesitant to get started, fear not. Research Your Niche.

Demographic and psychographic information. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users! Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. But when you're tasked to sit down and actually. do it.

First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in. Q: If I have a large following on a Linkedin group , how does one monetize it when it is growing by two dozen a week? Make amazingly relevant content, share it with the group, and give them ways to engage with you across multiple platforms (LinkedIn, blogs, your website, etc.).

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet.

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. Tweet.