New ICEBAR to open in Oslo

ICEBAR by ICEHOTEL launches its third Icebar, and the largest yet, in Oslo in November 2009. ICEBAR Oslo will offer a unique experience of Nordic winter and nature in spectacular ice surroundings.

ICEBAR by ICEHOTEL is a unique concept and has its outspring in the world’s largest ice hotel in Jukkasjärvi in Sweden. You can find ICEBAR by ICEHOTEL in Copenhagen and Tokyo, and soon also in the centre of the Norwegian capital. ICEBAR by ICEHOTEL builds on the success of the famous ABSOLUT ICEBAR in Stockholm, Sweden, established in 1994.

Focusing on the Nordic Countries

ICEBAR has been successfully exported to several markets and the establishment in Oslo follows as a

matter of course. “There are numerous similarities between Norway and Sweden and we are confident that the concept will be welcomed. At ICEHOTEL, we care about nature, purity and of course ice. These are all elements which Norwegians can relate to,” says director of ICEBAR by ICEHOTEL Agnetha Lund.

Pure Nordic nature and craftsmanship

The bar is made from scratch with ice from the Torne River in Lapland in Sweden. The walls, the bar, the furniture and even glasses and plates are all made from the same ice. In addition, the artwork is made of ice and is an important part of the experience.

Joint venture with Thon Hotels in Norway

“It is very exciting for Thon Hotels to be part of this adventure. It is a great additional offer for our guests, as well as a valuable contribution to Oslo as a destination,” says Morten Thorvaldsen, CEO of Thon Hotels, the third largest hotel chain in Norway. “We are very happy to cooperate with Thon Hotels, as we share many values,” says Lund.

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