Support now available for EAS, GPI, Blackmagic Design Videohub and 3D Playback

Last Updated: April 7, 2011 6:52 pm GMT

(Las Vegas, NV--April 7, 2011) Las Vegas, NV, USA– April 7, 2011– Softron Media Services® will demonstrate its entire line of professional broadcast solutions for the Macintosh including new upgrades and plug-ins for its OnTheAir Suite® of applications at its booth (SL7408) during NAB 2011 in Las Vegas, NV, USA on April 11, 2011.

The OnTheAir Suite of Client-Server applications consists of OnTheAir Node, OnTheAir Live and OnTheAir Manager. OnTheAir Node is a playout server that runs seamlessly on the Mac using video cards or devices from AJA Video Systems, Blackmagic Design or Matrox. (In addition to being used by the OnTheAir Suite of applications, OnTheAir Node is also controllable by third party applications via a Telnet interface.) OnTheAir Live is a playlist based application aimed at live production. OnTheAir Live features A/B Roll, multi-channel control, Keying and GPI control. OnTheAir Node Remote, an iPad application that can be purchased from the iTunes store, can also be used to control one or more OnTheAir Live playlists while playing out from one or more OnTheAir Nodes. Softron's OnTheAir Manager is a unique and powerful scheduling application that allows the user to program single or multiple channels for television broadcast with a calendar like GUI.

The OnTheAir Node, OnTheAir Live and OnTheAir Manager upgrades are immediately available. Numerous improvements in advanced scheduling have been implemented. The plug-ins provide for control of third party devices such as the Blackmagic Design Videohub as well as redundant channel playout, interfacing to EAS ( Emergency Alert System ) devices and EPG (Electronic Programming Guide) creation. The Softron Media Services video playout engine that is used by the OnTheAir Suite of products supports the playback of 3D clips for 3D television.

“Since we started shipping OnTheAir Node, OnTheAir Live and OnTheAir Manager we have seen a dramatic increase in the number of customers who want to output multiple channels and control them from anywhere on their network. And as we add new customers, it is their feedback that drives the Softron team to provide additional features and capabilities. We can do this relatively simply because we invested a lot of time and resources to create the underlying technological architecture. It is what makes third party integration so easy as well“ said Daniel Tapie, CEO of Softron Media Services. He added, “And, this is very important, we can do this while adhering to our central philosophy - that our solutions be powerful, yet remain easy to use and be priced right.”

About Softron Media Services
Softron Media Services, is headquartered in Brussels, Belgium. Its US affiliate, Intelligent Broadcasting Solutions is based in Las Vegas, NV. Softron has been providing Macintosh based video and audio solutions for almost 30 years. Softron applications are in use at small, midsize and large broadcasters throughout the world and have been used to broadcast everything from the World Cup and Beijing Olympics to single channel public service stations regular television programming. What distinguishes Softron Media Services is the company’s long dedication to providing the highest professional quality video support for Apple’s Macintosh platform. Softron Media Services’ applications offer intelligent and easy to use interfaces. Softron Media Services software applications are available online and by Apple ProVideo specialists throughout the world. Resellers are listed on the Softron Media Services’ website (http://www.softronmedia.com.) Softron Media Services can be contacted at: 470, avenue Moliere, B-1050 Brussels, Belgium, Phone: +32 2 771 7371. For marketing and sales information about Softron Media Services products, please contact Mike Skibra, Softron Media Services Business Development Manager at +1 702 275 6353 or
sales@softron.tv.