[2009, Funnel] B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B LeadGeneration Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for leadgeneration Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Marketers are constantly reminded that more leads are needed.now!

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FEARLESS COMPETITOR

NOVEMBER 20, 2009

[2009, Funnel] 6 Marketing Tips from the Fearless Competitor

Twitter, FaceBook, Linkedin, StumbleUp, FriendFeed. Set a basic rule “Don’t be stupid. But by using your whole team, you can generate vastly more links and content, speeding up your flywheel. “LeadGeneration made simple He’s also author of the highly acclaimed white paper, How to Find New Customers and the co-author of Prospect-Driven Marketing. Services including universal lead definition , target account definition, value proposition, lead nurturing , lead scoring , appointment setting and more. It takes brains.

How are the best in class companies still reaching their 2009 targets? Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. Come Together. Right Now. Chad H.

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THE EFFECTIVE MARKETER

OCTOBER 13, 2010

[2009, Funnel] Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. What’s the verdict? Buy the book. How right he is!

we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? We can now point to many examples of social media contributing to a sales manager's monthly quota or filling the pipeline with qualified leads. What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 Companies should be measuring quantity and quality of sales leadsgenerated by medium - both traditional and social - and comparing results. Sales 2.0

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FEARLESS COMPETITOR

AUGUST 16, 2013

[2009, Funnel] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!

'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Every company of 250 employees or more needs a best practices sales leadgeneration program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. Like SCORE too – Simple, Clear, Optimal Revenue Enhancement!

According to recent research from eConsultancy, “Paid search consumes the largest portion of online leadgeneration budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. How can you optimize campaigns using search funnels? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns.
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We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Why Now? The timing of this move is based on several factors. Why Free? Why Now?
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[2009, Funnel] The Content Marketing Question: To Gate or Not To Gate?

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Leadgeneration requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either leadgeneration or play a role in creating momentum toward purchase.
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[2009, Funnel] How you can make life easier for your sales team « Loopfuse.

How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. When I think back on the days when I used to send spreadsheets full of leads to each individual member of my sales team based on territories, I cringe. That was the best way I knew how to show them where a lead came from, where it had been or simply what type of company they worked for. You need to get qualified leads and all the information that goes with them to your sales team as soon as possible. Released!
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2009 was the year in which Marketing Automation really took off. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leadsgenerated on a website never have a meaningful conversation with a sales rep. Demand Generation?
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