Bowling Industry News

Storm Bowling Products is the bowling innovation company, and we earned that reputation through consistent efforts and investments in R&D. Storm develops new shapes and designs to help you, the bowler, get the best possible advantage on the lanes. How do we do it? A lot of blood, sweat, and tears go into the development process of each and every Storm bowling ball. Until we’re happy with it, you won’t see it.

But we’re sure you’ll be happy with what you see once you roll the new BYTE down the lane. The proven pearl Evolution Reactive Genesis, or ERG™, coverstock combined with the newly-designed G2+™ Core yields a strong change of direction at the breakpoint, giving you more angle to the pocket and better pin carry. Now who doesn’t want a few more strikes a game?

Why ERG? ERG coverstock utilizes similar technology to our NRG™ coverstock but without the Nano additive. ERG is closer to a pure reactive, has a wide footprint, and grips the dry boards like no other.

What differentiates the G2+Core shape from the original G2 featured in the Sync? The new G2+Core has a higher RG and lower differential than the original G2. This modification creates a later transition and more emphasis on the backend, especially for crankers and tweeners. You’ll find that the BYTE perfectly complements the SYNC by providing a later break point and more entry angle.

Hand-Crafted to Perfection:

Storm knows what you need because we are all bowlers ourselves. In testing, the Reign On got a huge thumbs up when the final recipe – coverstock, weight block, and finish – all matched up to create a strong skid-flip reaction you’re sure to love.

All Storm bowling balls, starting with the weight block, are built with the bowler in mind. The carefully-contoured C.A.M.™(Continuous Axis Migration) weight block is shaped to create a steady migration of the axis throughout the lane. What does that do for you? It produces a more consistent amount offlare even when you aren’t as consistent as you’d like.

For the shell, Storm chose the unparalleled R2S™ material, specifically a 4000-grit hybrid combination that combines traction and control to help you conquer a multitude of conditions. Never get “stuck” trying to find the proper break point again.