#PROCESS

With more and more users turning to their mobile devices to access these sites, companies know their brand has to have an impact here as well. Unfortunately, many companies don’t know the difference between web and mobile when it comes to user experience.

It’s understandable to want your app to have all the bells and whistles that you always envisioned it having upon launch. However, bloated features are one of the quickest ways to sink a product. What you want is a streamlined core set of features for your MVP (minimum viable product) at the time of release.

We can talk about Rootstrap all day long, but sometimes it’s better to actually see what it looks like in action. Here’s a quick peak at a recent brainstorming session with the team as well as Rootstrap HQ.

You have an idea for a mobile app but no one to build it. There are two ways to go when hiring a mobile app developer. You can go the freelance route or you can go the agency route. This isn’t a pros and cons article, though, because if you’re serious about getting your app made, a freelancer isn’t going to get the job done.

There’s a lot stacked against you as an entrepreneur. Around every corner is a startup killer, ready to take everything away, leaving you and your new business in the dirt. But if you recognize these threats, you can avoid them and step out of the darkness, safe and sound, hand-in-hand with your successful startup.

Nearly every Product Owner is different, for better or for worse. But there’s one type that tends be a bigger pain in the ass than others. This is the paranoid PO, the one that is convinced that everyone is out to get them, the one that thinks every wants to steal their idea. These are the ones that carry around non-disclosure agreements like a proud father carrying pictures of his kids. But as product strategists we’re here to say that NDAs aren’t worth the paper they’re printed on.

Our mobile app business plan blog series continues. We’ve talked about your audience and we’ve talked about your competition. Now we get to the part that you’re probably most excited about as a Product Owner. Now we get to talk about the app itself because today it’s all about the ‘Experience.’

Although we hate to start out on a sour note, it’s probably best to get the bad news out of the way. Most startups fail and that includes companies looking to develop apps. There are some figures that claim as many as 90% of startups will ultimately fail, and it doesn’t take a statistician to tell you that’s a whole lot. So why do so many app startups fail and more importantly, what can you do differently?

In this ongoing blog series, we’re here to ask the important questions. What’s the meaning life? Is there life on other planets? What makes a great mobile app business plan? For the sake of time, we’ll stick with the last one. We’ve already discussed the importance of knowing your audience. You have to know who’s going to love you, but every great love story needs a villain. That’s why this week it’s about the competition.

Let’s take a step back. Back to the question of what does an app cost? First, let’s make sure that we’ve answered the question of why do you need an app? What is the purpose of your app? What is the goal of your app? Is there something in existence like a third party solution that can be sufficient for what you’re trying to do in the digital space, like a Mobile Roadie or Square, Squarespace or Etsy, or something that wouldn’t require you to build a custom app?