Dr Bronner's magic Soap is No. 1 Organic soap in USA. They have absolutely no chemical additives, No SLS, parabens, synthetic fragrances, artificial dyes or harsh chemical foaming agents.They are mild even for sensitive & baby skin. These kind of soaps are made from pure organic essential oils. Have superior moisturing properties due to natural glycerin percent. Besides, Dr. Bronner's soaps are economical, being 4 times more concentrated than other liquid soaps. Dr. Bronner's Magic Soap have 8 different fragrances to suit you!