Ford Fiesta 1.0L EcoBoost is Women’s World Car of the Year 2013

Ford Fiesta 1.0L EcoBoost was chosen by a jury of women as the winner of the 2013 Women’s World Car of the Year. The subcompact car has prevailed against the new 2014 Range Rover and the new Mazda CX-5.

Ford Fiesta 1.0L EcoBoost is Women’s World Car of the Year 2013

The Women’s World Car of the Year Jury announced officially today the winners. The jury is composed exclusively of women working in the specialized press. According to the official results of the competition, Ford Fiesta 1.0L EcoBoost is 2013 Women’s World Car of the Year.

The previous winner was Range Rover Evoque, but this year, the small class model from Ford surpassed the new Mazda CX-5 and the new Range Rover, making this result even more impressive.

Women’s World Car of the Year 2013: Winners by category

If the previous edition of the contest had four categories (Family Car, Luxury Car, Sports Car and Economy Car), 2013 brought a fifth category – Women’s World SUV of the Year.

Rules were simple: the 18 members of the jury awarded points to each car entered in the contest. The car with the most points in each category wins that section, and the car with the most points of the category winners becomes the Supreme Winner. In this case, Ford Fiesta 1.0L EcoBoost won the the Women’s World Economy Car of the Year category, then won against the other category winners in the final.

Family Car of 2013, according to WWCOTY is Audi Allroad. The Sports Car category was won by Porsche Boxster S. Ford Fiesta 1.0L EcoBoost won the Economy Car category, while Range Rover won the Luxury Car of the year category according to 2013 WWCOTY. The best SUV, according to the 18 members of the WWCOTY jury was Mazda CX-5. Surprisingly, the Sports Car of the year title was not played between models like Ferrari F12 Berlinetta, Aston Martin Vanquish, Jaguar F-Type, Porsche 911, Porsche Panamera or Maserati Quattoporte, the strong competitors who reached the short-list but failed to enter in the final three.

Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group. (Craig Von Essen, Product and Communications Manager for Ford Motor Company, Asia-Pacific and Africa)

The Family Car category, for instance, includes child-friendliness, storage space and valuefor-money and individually these aren’t always appropriate on which to judge a sports car for example. […] It’s what makes these awards unique, quite apart from the fact there is no other international motoring award in the world which is voted for by women and with women in mind. (Chief Judge, Sandy Myhre of New Zealand)

The Fiesta has such a high-end look and feel to it. Pair this with the multi award-winning 1.0 litre EcoBoost engine achieving range figures and performance never before seen and this very stylish pocket rocket wins in every category, with bells on. ( Victoria MacMillan Bell, the UK judge)

2013 Women’s World Car of the Year – Ford Fiesta 1.0L EcoBoost

Women’s World Family Car of the Year: Audi Allroad

2nd: Volkswagen Golf

3rd: BMW 3 Series

Women’s World Sports Car of the Year: Porsche Boxster S

2nd: Audi RS5

3rd: Toyota 86 / Subaru BRZ

Women’s World Economy Car of the Year: Ford Fiesta 1.0L Eco-Boost

2nd: Kia Forte

3rd: Toyota Prius

Women’s World Luxury Car of the Year: Range Rover

2nd: Mercedes Benz SL550

3rd: BMW 6 Series

Women’s World SUV of the Year: Mazda CX5

2nd: Hyundai Sante Fe

3rd: Nissan Pathfinder

Women’s World Car of the Year – Supreme Winner: Ford Fiesta 1.0L Eco-Boost

Runners Up: Mazda CX5 & Range Rover

Ford Fiesta 1.0L EcoBoost and 2013 Women’s World Car of the Year via womensworldcoty