Awards

Implementing design into their process and product portfolio.

When we speak about design not only affecting the product, but the entire company, Correa is one of our clients that exemplifies it best. A company offering the widest range of milling solutions on the market, with a main goal of keeping its position as one of Europe’s leading companies in the field. With their entire range designed and manufactured in Spain and an amazing heritage since 1947, we partnered to reposition the brand and define the design strategy for their entire product portfolio.

Correa is driving the change from the inside out, implementing design into their process and day to day.

The UDX marked the first step in the redesign of the whole brand, being one of the most innovative milling heads on the market in 2018. Recognised with various awards, the UDX combines the strength of two milling heads fusioning robotic and mechanical design elements. Flexibility, reliability, robustness and precision at a glance. Rethinking manufacturing methods plays a big role in the product portfolio, in the case of the UDX, 3D printing was used to produce the side covers to integrate into the casted and milled aluminium and steel parts.

Through constant collaboration we are working on implementing the renewed brand language into all the products, involving Correa’s team along the entire design process. Using VR technologies we are collectively validating the architecture and design of the milling machines. This has allowed the team members to experience and interact with the machines, enabling them to provide us with very constructive feedback.

Correa is driving the change from the inside out, implementing design into their process and day to day. Stay tuned, there is a lot yet to come.