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Fox Business Refines Lineup in Daytime

Viewers of the Fox Business Network — and it remains unclear how many there are — may notice a number of changes on Monday.

Some anchors, like Alexis Glick, Stuart Varney and Liz Claman, will get better face-time. Some programs will be broken into one-hour segments to make them seem more focused. New programs will be introduced to punch up the hours surrounding the 4 p.m. market close.

“The nice thing about a start-up is that you get to make a lot of tweaks,” said Kevin Magee, an executive vice president at Fox Business Network.

The network, a business-minded offshoot of the Fox News Channel, went on the air in October and is available in more than 35 million homes. While its audience is being measured by Nielsen Media Research, the numbers have not been made public. (The early estimates, from December, pegged the figures very low.)

The changes will affect almost every daytime hour, eliminating some multihour programs in favor of one-hour formats at pivotal points in the day. The network clearly sees a star in Ms. Glick, a former CNBC host, who will now lead a cast of characters on the 7 a.m. to 9 a.m. program “Money for Breakfast.” She is also the solo host of “Opening Bell,” a 9 a.m. stock market curtain raiser.

From 10 a.m. to noon, a new hire from Bloomberg Television, Brian Sullivan, will make his debut as a co-anchor. Mr. Varney, a veteran business anchor, will handle the 1 p.m. hour, and Ms. Claman, a former CNBC anchor, will host the 3 p.m. hour.

The network seems to sense opportunity in the mid- to late afternoon. On Monday, the 3 p.m. hour will be renamed “Countdown to the Closing Bell,” and the 4 p.m. program will be called “Fox Business Bulls & Bears.” That will lead into “Happy Hour” at 5 p.m., which features young people chatting about business news at a cocktail bar.

Mr. Magee said the one-hour segments were meant to create destinations for viewers. Accordingly, in New York City, Fox has bought commercial time on its top competitor, CNBC, highlighting the after-market programming. BRIAN STELTER

A version of this article appears in print on , on page C4 of the New York edition with the headline: Fox Business Refines Lineup In Daytime. Order Reprints|Today's Paper|Subscribe