Lacoste Through Time

Lacoste is a well-established brand with a large following.

Lacoste is another fashion brand that has its roots in sportswear and still produces it today. Like all sportswear brands, it has gained fans for its high street appeal and has continued to build both sides of the business, producing new collections that win favour all round. Nearly 80 years old, Lacoste is one of the original sportswear brands and is especially associated with tennis and golf.

More About Lacoste

Founded in 1933 in France by René Lacoste and André Gillier, Lacoste originally just designed tennis shirts, marketing them in Europe and the USA as the choice for the wealthy, upper class tennis player. There’s some doubt as to whether Lacoste was the first company to put a logo on its clothing, but it was certainly one of the earliest, and the crocodile brand has remained ever since. From the original, pure white tennis shirt, Lacoste moved into coloured shirts and then in the 1960s and 1970s became one of the most popular brands in the world amongst its target market. In the 1980s, the company diversified and added other lines to its clothing, including:

Shorts

Tennis Shoes

Sunglasses

Watches

Perfume

Leather Goods

For some people, Lacoste is as famous for these later items as it is for its original clothing, proving that the company is adept at choosing the right products to brand at the right time. In the 1990s, Lacoste lost its position as a leading brand, as other, newer labels became popular, but it retained a core following and just needed something special to bring it back into the limelight.

The Lacoste Resurgence

In 2000, designer Christophe Lemair was hired to revitalise the Lacoste brand and he made an immediate impact. Going back to sportswear whilst upping the design credentials of the fashion lines has made Lacoste popular once again. There’s no denying the fact that seeing major sports stars such as Andy Roddick and José María Olazábal creates a demand not only for sportswear but for the designer clothing label, as well as the ever-expanding range of accessories.

Buy Lacoste at FootAsylum

We’re big supporters of sportswear brands, and companies like Lacoste who have fought to bring you quality clothing for activity and casual wear. That’s why we stock Lacoste, Fred Perry, Adidas and Nike label clothing and footwear, amongst your other favourite designer labels. Take a look at our site today to find exactly what you’re looking for. Shopping online with FootAsylum is completely secure and your clothing, footwear and accessories are delivered straight to your door.

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