Marks & Spencer is bringing in this year's finalists from 'The X Factor' to star in its traditional celebrity-studded Christmas campaign.

The 16 talent show contestants will record a contemporary version of 'When You Wish Upon A Star', which was originally written for the 1940 film, 'Pinocchio'.

Television ads created by RKCR/Y&R are expected to launch in the ad breaks during 'The X Factor' Saturday night live shows.

The ads mark a change in strategy from M&S, which has previously used celebrities such as Twiggy and Danni Minogue in its Christmas campaigns.

Finalists for this year's 'The X Factor' were announced last night (October 2) and include Frankie Cocozza and ex-gang member Derry Mensah.

The retailer is targeting a 16- to 34-year-old audience by partnering the show and offers 'X Factor' ticket giveaways, after replacing Very.co.uk as the programme's exclusive fashion partner in August.

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