Direct Marketing ROI: Return On Intelligence!

if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico. Click here for the story (and a definition of what Exigent Circumstances SHOULD mean to the band of thieves called Postal Rate Commission)

For a sarcastic look at what a field day our good friends at the US Postal Service are providing the internet marketing industry, click here

I find it totally inconceivable how stupid the USPS, The Postal Rate Commission and Postmaster General Potter are. Every penny they increase postage for our direct mail campaigns means we have to get 2 cents more per piece mailed in order to be profitable. That means profitable mailers (and lists) become marginal or worse.