The number ten is quite a symbolic number, representing the start of a whole new order of numbers, and the culmination of the numbers that came before it. The number ten also implies the completeness of order.

Jay Z doesn’t give many interviews. In conversation, he often pauses mid-sentence, considers, rewinds, slices and reshapes his answer, choosing a more appropriate word or analogy that draws a finer point before revealing it to the interviewer. What’s commonly assumed is a mistrust of the press may just be that unlike his work in the studio or onstage, Jay Z doesn’t ultimately control the final result of an interview, and therefore treads more carefully while giving one.

Jay Z has set his sights on buying Aspiro, the Swedish parent company of two subscription streaming services, WiMP and TIDAL. The offer of 464 million Swedish krona, or $56.2 million, represents a 59.1 percent premium over yesterday's closing share price. It was announced by Aspiro early this morning and has already been accepted. Trading of Aspiro stock was up 76 percent on the news this morning, to 0.08 per share.

Spotify announced on Monday it now has 15 million paid subscribers and 60 million active users worldwide. That figure was at 10 million in May of last year and shows the streaming service is finding success in converting many free users to paying subs.

"Apple's Beats deal is a Rorschach Blot: people's reactions slot into their existing view of whether Apple still has 'it'. If you think Apple's lost it, the Beats deal is confirmation. If you don't, it's… perplexing."

Spotify and Sony Network Entertainment International have partnered to launch PlayStation Music, allowing all 64 million PlayStation Network users to integrate their Spotify accounts, with their living room consoles. Users can now import their Spotify settings to Playstations 3 and 4 and Xperia smartphones and tablets. Spotify's music (30 million songs and 1.5 billion playlists, to be exact) will also be available for streaming during game-playing.

Spotify and Sony Network Entertainment International have partnered to launch PlayStation Music, allowing all 64 million PlayStation Network users to integrate their Spotify accounts, with their living room consoles. Users can now import their Spotify settings to Playstations 3 and 4 and Xperia smartphones and tablets. Spotify's music (30 million songs and 1.5 billion playlists, to be exact) will also be available for streaming during game-playing.

As Pepsi's VP-marketing, consumer engagement, Adam Harter leads sports, entertainment and music strategy for Pepsi's American beverages, overseeing the company's relationships with tentpoles like the Grammys, NFL, the MLB and the MTV Video Music Awards.

Deezer, the Paris-based streaming service which entered the U.S. market in September with its audiophile-targeted Deezer Elite product, has acquired Muve, the music streaming service owned by Cricket, an AT&T subsidiary that provides prepaid mobile service.

The mother of media players, iTunes, is still the central hub for sending multimedia content to any Apple device you might own, be it an iPhone, iPad, or Mac. But as Apple attempts to integrate its software and services in OS X Yosemite and iOS 8, iTunes is perhaps the one major piece of the puzzle that's still left behind.

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