Liberal Democrat Norman Baker is the government minister who speaks on teen domestic abuse.

I think it (the campaign) will resonate with young people

Norman Baker

Liberal Democrat

He said: "There is the Respect helpline and the In The Know section of the This Is Abuse website so there is help available" for teen abusers.

"We've protected the budget for domestic violence. We've allocated a special extra pot of £40m for the duration of this parliament.

"But I'll look further into that and see if there is anything else we need to do."

In response to Lee's concern that the abuser in the ad is too old for teen audiences to relate to him, the minister adds: "We could have found a couple of teenagers, I guess, but Hollyoaks has a good youth following.

"It has good access to new media. I think it will resonate with young people."

Another element of the campaign will feature stars like Example, Jason Derulo and the Wanted in short films on MTV.