Collateral

Anyone know where this word came from? Besides just sounding cooler than brochures, reports, whitepapers and stuff, I figure it’s about things coming at you side-by-side leading to the desired results. The way integrated marketing plans are supposed to work.

The Assignment: When Roughneck Lodging bought the hospitality division of Signor Group, they needed to rebrand all materials including their website and they capabilities in time for the big trade show in Odessa, TX.

The Answer: New copy in a new brand tone and new design by Mike Mooney.

The Assignment: Rebrand RSA with new logo, tagline, voice and graphic design standard that highlights their innovative solutions to business and printing workflow challenges.

The Answer: The new tagline Turn Printing into Productivity and accompanying logo design debuted in a corporate brochure that led off a series of brochures and sell sheets for each company product and solution.

The Client: Axzo Press

The Agency: David J. LeVant

The Assignment: Announce the rebranding of existing books and publishing of additional titles to the retail bookstore market for three different series of instructional guides.

The Answer: One very cool, very bold catalog for all the new and improved titles featuring the snazzy new tagline for the signature series, "Know How. Right Now." In fact, it was the basis for the first Copywriter Contest.