About the book

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

About the authors

David N. Barnett

David N. Barnett has spent the last 12 years as Head of Analysis and Consultancy at NetNames, a leading global provider of online brand protection and domain name strategy, assisting global brands to Search-Find-Stop brand abuse online. David's professional history has allowed him to acquire a unique combination of knowledge and experience, in understanding not only the requirements of the online brand-protection industry, but also the associated methodologies and underlying technologies.

Reviews

This is the ultimate handbook for every online brand protection focused individual - be that a brand owner or a vendor side trusted advisor. It is incredibly comprehensive, outlining all the key areas of importance for those creating a strong online intellectual property and brand protection strategy.

Understanding where online brand abuse occurs and knowing how to enforce effectively is the key to having a strong online brand presence. David's book offers an informative breakdown of each area of brand infringement and gives the reader a roadmap to taking the appropriate action.

At last we have a hugely valuable and comprehensive dossier of online brand abuse in all its forms and how a company can take appropriate action to combat this abuse. I have worked within the online brand protection world for the last ten years and this book is the first of its kind - comprehensive, educational, advisory and informative.

David Franklin, Global Sales Director, Brand Protection, NetNames

As more and more business moves online, so does criminal activity from fraudsters and counterfeiters. Dr. Barnett's book offers valuable insights written in a clear, accessible style and is highly recommended to professionals in the field of intellectual property - or indeed anyone curious about how brands protect themselves from online threats. As a guru of online brand protection, Dr. Barnett really knows his subject and its inner workings comprehensively.

Edwina McDowall COO, NetNames (2012-2016)

Understanding brand protection is an opportunity to get a step ahead of the competition. This book demystifies the complexity in this space and David is one of the best to help explain and share examples to bring this to life. I worked with David at NetNames and his deep knowledge and technical expertise in Brand Protection is immense! A very good read, I highly recommend his book to businesses who want to get an edge.

Tom Smith, Head of Account Management, NetNames

The ever changing internet landscape is often a complex and difficult space to identify and understand a brand's true presence across the various digital streams. The security and brand protection industry has seen a rapid rise in activity and in turn requirements from major global corporates to provide a holistic and clear strategy to protect their intellectual property. Brand Protection in the Online World provides a perfect insight into this world and allows anyone from a legal professional through to Bachelor student the insight and detailed view of the industry. An easy reference guide as well as a comprehensive overview of the industry, the script and content is superbly written and is a must for anyone that wishes to gain a foothold into the online brand protection industry.

Tomas Abelovsky, IP Counsel, Swiss Re

This is a very important book for any IP legal counsel. David defines brand protection in cyberspace with great professionalism and technical understanding. The online world brings new challenges and new threats. This comprehensive guide helps to mitigate these IP risks and set standards for the best practice.

This is the ultimate handbook for every online brand protection focused individual - be that a brand owner or a vendor side trusted advisor. It is incredibly comprehensive, outlining all the key areas of importance for those creating a strong online intellectual property and brand protection strategy.

Understanding where online brand abuse occurs and knowing how to enforce effectively is the key to having a strong online brand presence. David's book offers an informative breakdown of each area of brand infringement and gives the reader a roadmap to taking the appropriate action.

At last we have a hugely valuable and comprehensive dossier of online brand abuse in all its forms and how a company can take appropriate action to combat this abuse. I have worked within the online brand protection world for the last ten years and this book is the first of its kind - comprehensive, educational, advisory and informative.