SEAT sales rise by 23.3% in October

Turkey, SEAT’s sixth country in terms of sales volume, grew by 10.3 per cent and contributed a total of 17,600 vehicles until October. New Delhi: The Spanish carmaker SEAT achieved its highest monthly growth of 2017. The carmaker delivered 40,200 vehicles last month, a rise of 23.3 per cent, against 32,600 vehicles in October of 2016. Germany recorded 30.5 per cent and Spain 24.9 per cent growth in the month of October.

Others countries such as Turkey posted 209.1 per cent, Israel 62.5 per cent, Belgium 37.2 per cent, Poland 36.5 per cent, Switzerland 36 per cent and Sweden 34.2 per cent surge in October 2017.

With only two months left to close 2017, SEAT’s worldwide deliveries went up by 14.4 per cent from January to October. In this time, the brand sold 395,100 vehicles, which is 49,600 more than in the same period of 2016 (345,500).

SEAT Vice-President for Sales and Marketing Wayne Griffiths pointed out that “October was an excellent month and it reflects the positive trend we have been experiencing throughout the whole year. Growth has been very solid, especially thanks to our brand pillars Ibiza, Leon and Ateca, joined now by the new Arona, which we expect will contribute to maintaining our sales momentum. In addition, the sales performance is having a remarkable impact on the market share in most of our main countries. SEAT is currently one of the fastest growing brands in Europe”.

SEAT’s global deliveries are making strong progress thanks to double digit growth in the brand’s major European markets. From January to October, Germany sold 84,100 vehicles, an increase of 13.6 per cent, Spain sold 81,200 units with a rise 21.5 per cent and the UK sold 48,400 units, up 19.5 per cent were the three top selling countries.

France sold 20,300 units, a rise of 13 per cent, Austria sold15,200 vehicles, an increase of 16.1 per cent, Poland sold 9,200 units, a surge of 22.8 per cent and Switzerland sold 8,500 vehicles, a rise of 35.3 per cent are other European markets with sharp increases since January.

Turkey, SEAT’s sixth country in terms of sales volume, grew by 10.3 per cent and contributed a total of 17,600 vehicles until October.

The biggest product offensive in the history of SEAT continues now with the new Arona crossover.

The first units are already being delivered to customers and are expected to sustain the upward trend in sales of the brand.

The Arona joins the newcomers Ateca, Leon and Ibiza, which made their debut in the last 18 months. SEAT is going to extend its product portfolio in 2018 with the launch of an SUV, which seats up to 7 passengers. The new vehicle will make its way to dealers according to plan in the last quarter of 2018.

SEAT’s financial results in the first three quarters are a positive reflection of increasing sales. In the first nine months of the year, the company’s operating profit grew by 12.3 per cent, compared to the same period in 2016 to stand at 154 million euros, thanks to the greater sales volume and the increased profit margin due to more sales of upper range vehicles, like the Ateca, and better equipped models. Likewise, revenue went up by 11.0 per cent from January to September, reaching a total of 7,255 million euros.

​​This comes as a surprise to the industry as Rakesh was recently elevated to the position of Directo Sales and Marketing which was the third promotion for him in six years of his tenure in the company.