Marketing attribution

You need customers.
Here’s how to attract the best.

Read Knowledge Is Power to learn how to use data-driven marketing attribution to hold your campaigns accountable. Download the guide ›

Remove your wonder as customers wander.

Forget about linear. Customer journeys are all over the map. And marketers need to know what role each channel and experience plays. To know how to optimize your experiences and ad spend, you need data-driven marketing attribution that places the right value on all customer touchpoints.

Strong analytics. Stronger insights.

To understand the customer journey from start to conversion and beyond, you need an analytics solution that lets you see all your customer interactions across all channels. But analytics alone doesn’t tell the full story. You need to know where to assign conversion credit to make meaningful adjustments that improve your marketing ROI.

Adobe can help. Adobe Analytics Premium: Attribution lets you see all your marketing channels in one place and accurately assign credit to every conversion. It lets you know where to invest resources and marketing budget, and when to change course. Analytics Attribution helps you go beyond static attribution by using advanced statistics and machine learning to see the importance of each touchpoint leading up to conversion — so you can know what is really driving your business and how to increase ROI.

Knowledge isn’t power unless you take action.

Knowledge only gets you so far. You need to couple it with action. Marketers need an integrated and programmatic ad platform that lets you quickly take action on analytics. Media buyers have to make every impression count by targeting the right audience with the right message at the right time, across every channel.

Adobe can help. Adobe Media Optimizer is a programmatic ad-buying solution that helps you forecast the best mix of search, display, and social ads based on your budget. It also automates the execution of your media plan and helps you find the best way to deliver relevant content to your high-value audiences. Because it’s natively integrated with Adobe Analytics, it pulls analytics data in real time to create the most highly optimized modeling system.

A complete view of customer journeys. With a completely integrated solution.

In today’s competitive landscape, marketers need a set of tools that lets them understand and optimize the customer journey from first impression to conversion. Adobe Experience Cloud gives companies the tools to effectively reach customers and engage them across the entire journey. Now you can see the big picture and act with confidence. And most importantly, drive revenue.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimization, and personalization.

With the right tools, it’s easy to organize and analyze all of your customer data. Read The Forrester Wave™: Customer Analytics Solutions, Q1 2016 to see why Adobe is a Leader in customer analytics.

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.