Rethink your drink by Sodastream in New York

On August 2014 we produced “Rethink your Drink” – an activity aiming to shed light on the excessive amounts of sugar industrial soda drinks contain, and to establish Sodastream as the healthy opposition.

For one day, at the center of Union Square, Manhattan, we displayed a 12foot glass containing 312 lbs of white sugar – representing the average amount of added sugar consumed by an American couple.

Next to the gigantic glass, we placed a Sodastream bar, offering consumers to taste refreshing and delicious carbonated drinks containing zero sugar.

We recruited actress and model Molly Sims as our charismatic spokeswoman for the day. She was interviewed by the media and posted photos on her personal Twitter, Instagram and Facebook accounts – as well as on her website.