FRANCHISING

FRANCHISING

FRANCHISING

Becoming part of the Firminio brand means becoming an integral part of a project. A project that was born in 2014, in a small medieval village in the Valle di Comino, Italy. Since 2014, when the franchise was launched, Firminio has eight affiliated points of sale in Italy, one in Sweden, thirty multi-brand retailers in Europe and one distributor in the United States.

Firminio is high-quality craftsmanship at competitive prices that applies a premium price for quality, manual processing and Made in Italy. The stylistic code of our brand is the enhancement and care of local high craftsmanship, the choice of materials, the finishes and the decorations. The chain of laboratories that collaborate with Firminio is just a few kilometers from our headquarters in Alvito.

MARKETING STRATEGY

Product

The range of products includes the production of bags, shoes, wallets, small leather goods, foulards and scarves, where we care about the design and packaging. The offer is aimed at a predominantly female clientele, however we have recently started to include male items in our collections, still poorly wrought ground in the franchise accessories sector, which have found excellent sales success with our affiliates.

In our sales outlets, which we personally follow the installation, the customer feels the pleasure of admiring with due calm the objects, arranged individually as in an exhibition. The room is used as a container for an artistic intervention that is characterized as the exhibition itself.

A peculiarity of Firminio is that of never losing sight of its roots and of preserving its memory, the materials used, refer to tradition and are chosen according to a principle of strengthening and developing the local economy. In the setting you can see traces of the carpenter’s work, the boards retain a rough and freshly planed surface. As well as the skillful work of the blacksmith where the iron is left in its original color. Thus, an interesting sensorial contrast is created between the “raw nature” of the materials and the preciousness of the objects exhibited.

Location

Firminio aims to identify points of sale in the central areas of the cities that are small, medium and medium/large with a tourist/commercial vocation, which is able to attract visitors.

Affiliate profile

By becoming part of our brand, we become a fundamental piece of the mosaic. Beyond the “numbers” we find ourselves fond of the project and the “Firminio dream”. One could confidently state that almost “one chooses” each other in the process of affiliation. Therefore, the ideal affiliate is one who nurtures a passion for craftsmanship, goods made in Italy and the enhancement of its territory. An enterprising person, curious, attentive, “empathetic” and predisposed to direct dialogue with the client.

For professional deontology, Firminio never abandons its affiliates by guiding them, supporting them and advising them from the first steps and through the whole process, from preparation, to the choice of goods, to the formation of the same affiliate and staff and lastly sales and marketing strategies.