It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Following on from the spectacular success of our unfathomable Binary Watch, we introduce the Morse Code Watch. Hailed as being the only Morse Code Watch in the world (a not unsurprising claim come to think of it), and very hard to come by outside of Tokyo, it's about as different and dotty as it gets.

The watch has three modes for telling the time, two of them somewhat impenetrable and one of them straight forward. As its name suggests, the principal way it announces the time is by beeping out the hours and minutes in Morse Code through an in-built speaker. In the very likely event that you didn't quite catch all the dit dit dah dahing in your panic to decipher them, you'll be relieved to know that you can see the time displayed in red LEDs on the watch face. This of course is also in Morse Code, and as it's quite probable that your code breaking skills are a tad on the rusty side, you'll still have absolutely no idea of what the time is. In long meetings and during boring conversations this is quite useful, because knowing how long you've had to put up with the tedium is always rather depressing.

If, however, you really do want to know what the time is (there's always one), another press of a button will reveal it in a standard digit form - not nearly as much fun, but considerably more informative. The Morse Code watch is the most original watch we've seen in an age, and is a darn sight cooler than some lump of gleaming bling.