Application Excerpt

The following is excerpted from the applicant´s response to question #18:

"The new .blanco gTLD will operate as a restricted registry, in which Blanco GmBH + Co.KG (Blanco) can create and control domain spaces to strengthen its brand identity and authenticity. The .blanco gTLD will provide an authoritative internet space for Blanco, its affiliates and local partners that are associated with the brand. In this regard, the .blanco gTLD will be used by Blanco to provide information, services and resources to consumers in a way that promotes consumer confidence, brand authenticity, convenience and utility. Second and third level domain names can then be utilised for direct communication, promotion, campaigns and information purposes to target different groups of consumers by providing country-specific or group- specific second level domains, with internet users assured of brand authenticity.

Blanco and its affiliate entity Blanco CS GmbH + Co KG (Blanco CS) are subsidiaries of EGO Electro-Geräte GmbH & Co Holding KG, which forms the Blanco group of companies (Blanco Group). Blanco and its own subsidiaries form the Blanco kitchen technology group, which produces and sells household kitchen sinks and is one of the world’s leading providers of high quality sinks, mixer taps and waste systems for domestic kitchens. Blanco CS is involved in manufacturing catering equipment, medical care and industrial components. Blanco Group was established in 1925 with its headquarters in Oberderdingen, Germany and Blanco currently has over 1,200 employees worldwide with a network of own subsidiary companies and long term partners in approximately 100 countries worldwide. In 2010, Blanco consolidated net sales of 242 million EUR, a 9% increase in revenue from the previous year and its export share in total sales increased to 62%. Blanco owns the majority of the “Blanco” trademarks and always aims to achieve further development and innovation of system solutions for its customers. In this regard, consumer confidence, brand reputation and continuous innovation are paramount considerations in all its activities."[3]