Facebook is working on a new privacy control that will let users manage and clear their browsing history on the social network, in a bid to give users more say over what kind of information advertisers see about them.

The new “Clear History” feature that Facebook is working on is similar to what you might see in a browser. It lets users see what they’ve clicked on and which websites they’ve visited from the social network and clear that information. Users will also be able to turn off having their history stored with their account.

This new privacy control is another in a series of responses from Facebook to the Cambridge Analytica data breach, which saw the personal information of 87 million users fall into the hands of political operatives. Many of Facebook’s new privacy options are designed to give people more say over who has access to their personal information and browsing history.

In his post, Zuckerberg makes it clear that flushing browsing history on Facebook will lead to a less personalized experience.

To be clear, when you clear your cookies in your browser, it can make parts of your experience worse. You may have to sign back in to every website, and you may have to reconfigure things. The same will be true here. Your Facebook won’t be as good while it relearns your preferences.

But after going through our systems, this is an example of the kind of control we think you should have. It’s something privacy advocates have been asking for — and we will work with them to make sure we get it right.

Nat Levy is a staff reporter at Geekwire covering a variety of technology topics, including Microsoft, Amazon, tech startups, and the intersection of technology with real estate, courts and government. Contact him at nat@geekwire.com and follow him on Twitter at @natjlevy.

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