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Scale Reviews

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.

Dr. Emanuel Said

Lecturer in Marketing, University of Malta

Attitude Toward the Organization’s Repositioning

Four, seven-point Likert-type items measure a person’s attitude about the radical change a particular organization is about to make regarding what it stands for. As currently phrased and scored, the items indicate the respondent is against the repositioning. Also, the scale instructions frame the situation as hypothetical but minor changes could make the scale amenable for use with a real event.

The copyrights for the books, individual scale reviews, and the website are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used freely but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.