Give Employees Purpose

Kym McNicholas
, SubscriberCovering tech and the power brokers of Silicon Valley.Opinions expressed by Forbes Contributors are their own.

Image by AFP via @daylife

When we talk about Freescale Semiconductor, Intel, AMD, Texas Instruments and others in the semiconductor industry, we call them simply, “chipmakers.” Yes. That’s what they are. But it doesn’t begin to describe the impact they have on our lives. They’re chips are in mobile phones, laptops, televisions, medical equipment, cars, and that’s just to name a few.

Knowing how these chips ultimately impact our lives can create an emotional connection. That emotional connection is what Henri Richard, Chief Sales & Marketing Officer for Freescale, believes is key to creating exceptional job performance within an organization, and is key to retaining the best talent.

“You have to give employees a sense of purpose,” explains Richard.

That’s why Freescale is launching a new internal marketing campaign.

“Ultimately we want our employees to say we save lives by powering the wearable insulin pump made by Insulet,” Richard exclaims. “We enable education because a child without connectivity is a child without knowledge. And we make our roads safer and cars are more energy efficient because we came to work today.”

In the video below Richard also explains how a company, that isn't a household name, markets its chips. Traditional media campaigns, standard pitches to CIOs, and social media don't always do the trick.