I think you could tighten up the edits to reduce the time of the piece, maybe if the people being interviewed could speak a little faster and get to the point quicker, or just trim their statements a bit. The stock footage could be reduced. At 21 minutes you can't even upload it to youtube ... you know it's a little long. I actually didn't make it through the whole thing because I have a to do.

Speaking of slow talking, it was refreshing to hear folks speak at a slower pace than what is commonly seen in today's media. Being a native Southerner living in the Mid-Atlantic region, I sometimes get accused to speaking too slowly.

I'm deeply impressed.Moved actually. I like the project at it's base, I do think the slow coffee thesis is not matching perfectly into the project Maquipucuna in Ecuador. To me it's not looking to much different that what some of us do with our direct trade projects? But maybe I'm missing something.

Don't mean to be a dork, but you have a registered trademark ® next to "Slow Coffee..." but it's not registered to you, is it? If it is, forgive me, but for some weird reason, I looked it up and the trademark's registered to some syrup company in Norway.

Nick: 1000 Faces doesn't have trademark. The World Institute of Slowness does. They are in Norway. Not a syrup company.

Oliver: Thanks for the positive feedback. I have heard great things about your operation in Northwest. My personal thought is that 'Direct Trade' as a reference term of quality, I think has died. Any time you get people certifying things, you can be sure that it is un-certifiable. Wittgenstein spoke to this, so did Plato, so did Kesey.

Interesting. There is only an application pending to register the mark in the U.S. (for coffee and for coffee flavorings), based on "intent to use," but the Slow Food people have requested several extensions to actually begin their use and complete their registration. If the mark is already registered in Europe, use of the (R) symbol might be permitted in the U.S., anyway.

A press release indicates a Slow Food branding campaign, including coffee from 1,000 Faces, was supposed to begin in the U.S. in 2009, but, I have not heard anything about it:

Another one of Maquipucuna’s important milestone has been the creation of the 1000 faces coffee roaster, founded as an arm of the their work in the USA, especially to partner with producers from the Choco Andes Alliance in two of the best coffee producing areas of Ecuador: Pichincha and Loja provinces. Recently, they have developed an strategic partnership with the World Institute of Slowness based out of Norway, to release a product line entitled "Slow Coffee". All their Choco Andes coffee products will have a bar code which can be accessed on the http://www.slowcoffee.com website displaying info of every step involved in the journey from seed to cup to showcase slow production, that reflects simplicity, transparency and consciousness. “SlowCoffee” The Tasteful and Transparent coffee will be featured as the first of the Slow-Brands that will be launched to the USA market in 2009, as one which complies with the slow-production criteria.