Let it be known that Catch 22 Gastropub was the first restaurant in Athens, Georgia with a native mobile application for both Android and iOS devices! Their app serves as a staple of their marketing to make customers come back on a regular basis. At Catch 22, they know that their marketing dollars and efforts go 7x further when directed on growing existing customers as opposed to targeting new customers.

Their loyalty program offers multiple incentive levels as follows:

5 restaurant visits = Free Appetizer or Dessert

10 restaurant visits = 15% off total tab

20 restaurant visits = 30% off total tab

In order to get some of that low-hanging fruit from repeat customers, they implemented the following features in their mobile application:

Location Information (call, turn-by-turn directions) for both their Athens and Helen location