Vitaminwater Capsule (Concept)

This is a package design concept for Vitaminwater. The bottles are redesigned to take a capsule form instead of the traditional bottle. The new look would enhance the vitamin idea while maintaining the same colors and identity of each drink flavor.

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Vitaminwater Capsule (Concept)

wow! so simple yet effective! I love it. Now this is one of those things where you have to ask yourself.. why didn't Vitaminwater think of this themselves? will this be in production? I would love to collect every bottle!

didn't vitaminwater just recently redesigned their packaging? they'll probably want to reconsider all the money they put into that because this concept is ahead by a step or two. i agree... why didn't they think of this before? so simple and clever!