Wie giammarco910 das erste briefpapier Abenteuer antrat

Firmenname

Überblick

I am a small business marketing coach and consultant. I use the 7-step system of Duct Tape Marketing (http://www.ducttapemarketing.com) to simplify marketing for small businesses who have an unfocused, uncoordinated, tactical approach. I'm passionate about helping small business and I believe that a very systematic, consistent, repetitive approach is the answer.

Duct Tape Marketing, along with the founder, John Jantsch, is a strong international brand in the small business marketing world. At first, I was going to really focus on pushing my affiliation with DTM, however, I've changed that thought and now want to focus mainly on branding PWG Marketing (while still communicating the fact that I'm affiliatied with DTM).

Three words to describe me and my business are: 1) focused, 2) practical and 3) fun.

For background purposes, the 7-steps are:

STEP 1
Narrow Your Focus
STEP 2
Find and Communicate a Core Difference
STEP 3
Package Your Business
STEP 4
Create Marketing Materials that Educate
STEP 5
Establish Your Lead Generation Trio
STEP 6
Harness the Internet
STEP 7
Live by the Calendar
o take marketing one day at a time in order to avoid “overwhelm”.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

Small businesses (5-20) employees where there is no formal marketing dept or person responsible for marketing. Typically, the owner executes tactical marketing elements from time to time in order to fill the pipeline.

My target client are healthcare related businesses (i.e. alternative/complimentary medicine, dentists, vision care, pain management) however, it may be difficult to incorporate design elements that speak to that group. Do what you can.

I want to primarily brand PWG Marketing with Duct Tape Marketing being a supporting brand element. I would like to include the Authorized Duct Tape Marketing logo on letterhead and business card as it is an international brand and, thus, has strong brand recognition.

I'm also open to incorporating a design theme of Duct Tape in order to play on the Duct Tape Marketing brand.

1. No Cartoons - I want it to be fun but not cheap
2. Nothing too elegant - I do not want to come across as being fancy, unapproachable or stuffy
3. The typeface should be clear, simple and bold. I want something that stands out. Again being careful not to be too fancy.