Obama utilized digital media many times during his presidency. In the heat of the health care debate, Obama sat down for a mock interview with comedian Zach Galifianakis to promote exchanges that could be purchased at Healthcare.gov. As a result of the 2014 interview, traffic to healthcare.gov shot up 40 percent on the same day the satire video was released.

Most recently, Obama sat down for an interview with David Letterman on the comedian's newest show, "My Next Guest Needs No Introduction."

President Obama isn't the first President to consider a production company.

President Trump and his production company were co-producers on his hit reality series "The Apprentice" as well as "Donald Trump's Fabulous World of Golf" on The Golf Channel. The Financial Times also reported before the 2016 election was decided that President Trump and Jared Kushner were interested in a post-election television start-up to "capitalize on the populist movement."

Netflix, which has recently signed deals with producers Shonda Rhimes and Ryan Murphy, reaches 117 million subscribers worldwide.