Recent Projects

Urban Greens

Urban Greens

In 2010, Urban Greens first planted their roots on land provided by the City of Cincinnati. Their mission is to feed the people of Cincinnati real food at a fair price. They focus primarily on fruits, vegetables, and eggs grown & raised responsibly, harvested daily, and without harmful chemicals – all within the city’s urban environment. Inspired by Urban Greens founder, Ryan Doan, Coho Creative was happy to contribute our time & talent to develop a new identity, and do our small part to bring this better brand to life.

One of Urban Greens’ garden locations, where some of Coho’s team members have gotten their hands dirty, literally.

In addition to the primary logo, our team designed a flexible identity system utilizing colorfully illustrated vegetables, to capture the brand’s energetic and fun personality.

As we extended & activated the identity to touchpoints such as business cards, we developed clever, brand-appropriate job titles such as “compost guru” and “vegetable whisperer”.

The robustness, flexibility, and strong badge value of the brand can be witnessed as applied to T-shirts, garden signage, and Farmer’s market totes.

If you’d like to get involved in the fresh, urban food movement and help your local economy, or become a member of Urban Greens Food Co-op, learn more at http://www.urbangreensfresh.com