Transcript

1.
Social Media Audit - Premier Soccer League Teams

2.
Introduction
• This is a Social Media Audit of the 16 Official Premier
Soccer League Teams in South Africa.
• The time frame of the audit was from 11th October – 11th
November 2013.
• The Social Media channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of PSL teams
on Facebook: Engagement, Fan Growth and Mentions.
• The criteria used to assess the performance of PSL teams
on Twitter: Engagement, Fan Growth and Cumulative reach.

3.
Glossary
• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people who mentioned any of the
PSL teams anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet.
• Original Tweets: refer to tweets composed by individuals, containing the
@name of the team.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the
original tweet composer.

40.
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PSL Teams
f Insights
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Kaizer Chiefs is the team with the most Facebook Fans.
Golden Arrows is the team with the least Facebook Fans.
Ajax Cape Town is the team has the most engaging Facebook page.
PSL Teams have an average of 9% engagement rate.
The most popular age demographic amongst the PSL Teams is
between 18 – 24 on Facebook.
• Bidvest Wits is the team that has more women mentioning them on
Facebook than the other teams.
Time Frame: 11 Oct – 11 November

41.
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PSL Teams
t Insights
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Kaizer Chiefs is the team with the most Followers.
Polokwane City is the team with the least Twitter Followers.
Orlando Pirates is the team has the most mentions on Twitter.
University of Pretoria is the team that has the least mentions
on Twitter.
• Orlando Pirates is the team that has the highest reach on
Twitter.
• Polokwane City is the team that had lowest reach on Twitter.
Time Frame: 11 Oct – 11 November

42.
Recommendations
For strategic insights and recommendations,
see the detailed report here:
http://info.zasocialmedia.com/social-media-audit-premier-soccerleague-teams