Microsoft has started to push out updates that will re-brand the Nokia apps that are on your Windows Phone. An app, for example, previously called Nokia Cinemagraph, is now called Lumia Cinemagraph.

These updates should not come as a surprise as we fully expect Microsoft to slowly transition over the entire Nokia portfolio into its own branding. From these apps, it looks like they will stick with the Lumia branding for Nokia related products which is likely a smart move considering the strong brand recognition with that name.

The next big transition Microsoft will need to complete is the rebranding of their actual handsets. If the apps are setting any sort of precedence, they may simply called Lumias and drop the Nokia name. Or, they could be called Microsoft Lumia too. Only time will tell until Microsoft comes clean with its branding strategy for the Nokia handsets.