If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

You know about us, now we want to get to know you!

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use LinkedIn and Twitter to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Connected!Connect to LinkedIn

Connected!Connect to Twitter

Let's get even more personalized

Choose topics that interest you.

So, what do you do?

Are you sure you want to cancel your subscriptions?

Changing Country?

Accept Terms & Conditions

It looks like you are changing your country of residence. In order to receive our emails, you must expressly agree. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.

You appear to have previously removed your acceptance of the Terms & Conditions.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

We noticed that you changed your country of residence; congratulations! In order to make this change, you must accept the Aggregage Terms and Conditions and Privacy Policy. Once you've accepted, then you will be able to choose which emails to receive from each site.

You appear to have previously removed your acceptance of the Terms & Conditions.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

Let's get even more personalized

Choose topics that interest you.

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process. MORE

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. MORE

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. Scott Oser, president of Scott Oser Associates. MORE

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. MORE

Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. MORE

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. MORE

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. MORE

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. Blogs are social. MORE

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. MORE

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Resource: Transform Your Customer Marketing with Online Community. MORE

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. MORE

Membership MarketingBlog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. MORE

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. MORE

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog? Blogging doesn’t have to be reminiscent of an English class assignment. Blogs don’t always have to be about the words. Blog Home. MORE

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do. MORE

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to? MORE

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. MORE

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes. MORE

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth. MORE

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing. MORE

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education. MORE

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. I’m not ready to declare the end of traditional marketing. MORE

Membership MarketingBlog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership MarketingBlog and share your ideas and counsel. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing. MORE

Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. The post Guest blog: Beyond the RFP. Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors. MORE

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started? Blogs. MORE

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Have you subscribed to the Higher Logic blog? MORE

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. MORE

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong. MORE

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. MORE

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. MORE

Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan ’s blog. He was, and still is, a big proponent of the community-building potential of blogging. Keeping an informational blog is proof that you know what you’re talking about. MORE

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in? MORE

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. MORE

Back in 2015, we recommended the 7 best association blogs to check out as an association professional (including some of our favorites like Associations Now & Smooth the Path ). Small Staff Chatter social media for associations association leadership marketingMORE

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. MORE

This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Resource: Transform Your Customer Marketing with Online Community.

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth.

Trending Sources

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing.

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience.

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong.

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started? Blogs.

Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now Content Marketing.

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc.

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

Membership MarketingBlog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download.

Back in 2015, we recommended the 7 best association blogs to check out as an association professional (including some of our favorites like Associations Now & Smooth the Path ). Small Staff Chatter social media for associations association leadership marketing

Content Marketing Stats and Trends Here are some interesting [.]. What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews.

Editor’s Note: This week’s guest blog post is by Scott Oser, president of Scott Oser Associates. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. Scott Oser, president of Scott Oser Associates.

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts.

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Have you subscribed to the Higher Logic blog?

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. Blogs are social.

I know that you’re all on the edge of your seats waiting for the next installment of the Writing for the Web series, but first I want to catch you up on some of my blog posts elsewhere. I’m not ready to declare the end of traditional marketing.

Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. —————— Effectively promoting content is often the most challenging variable in the content marketing craze.

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries.

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels.

What is it that a sports coach and her/his team are looking for when they review past game tapes of next week’s opposing team? At first glance, that could seem like an incredible waste of time! The answer is holes.

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog? Blogging doesn’t have to be reminiscent of an English class assignment. Blogs don’t always have to be about the words. Blog Home.

Membership MarketingBlog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership MarketingBlog and share your ideas and counsel. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Back in 2009 I was doing some marketing research on the internet and stumbled upon Chris Brogan ’s blog. He was, and still is, a big proponent of the community-building potential of blogging. Keeping an informational blog is proof that you know what you’re talking about.

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

Or Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise.

So if you’re in the B2B category of business, here’s an interesting statistic for you: according to the Content Marketing Institute’s recent 2013 Benchmarks, Budget, [.]. Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water.