Health and hygiene products marketer Reckitt Benckeiser’s bid for baby formula company Mead Johnson may be surprising, but it could also be a clever and potentially lucrative acquisition. RB already has a foot in the door of the nutrition business: in 2012 it purchased Schiff Nutrition (marketer of vitamin brands like MegaRed). And, according to U.K.-based investment firm Dividend Drive, there just aren’t any juicy acquisitions to be made in over-the-counter consumer healthcare. But the primary attraction of Mead Johnson is the fact that both companies have a strong presence in developing markets, particularly Asia and Latin America. Mead Johnson’s specialty – baby formula – is positioned for strong growth in Asia.