The author is a Forbes contributor. The opinions expressed are those of the writer.

Loading ...

Loading ...

This story appears in the {{article.article.magazine.pretty_date}} issue of {{article.article.magazine.pubName}}. Subscribe

The Seenth.is homepage

There’s now an easy way to stay up-to-date with your favorite artists. Seenth.is aggregates public posts on , Twitter and Instragram from musicians and fans, separating them into feeds. When an artist performs a concert, fan posts geotagged from that location appear on the “live feed,” allowing those who can't make the show to stay informed.

Released just two weeks ago, Seenth.is already counts DJs such as Axwell, Arty and Hardwell among its advocates. Built by Swedish childhood friends Marcus Myrberg and Jesper Benon, the Stockholm-based app grew from the pair’s social media monitoring company. The duo designed an algorithm that sorted online mentions in a feed, and then looked for a way to implement it.

“A friend invited me to the Swedish House Mafia tour and they had concerts three nights in a row that were all sold out,” recalled Benon. “I had tickets for Friday and on Thursday I looked at one of the biggest Swedish newspapers and in the comment section there were over 100,000 comments.”

Benon realized the event was of huge interest to fans, but thousands could not be there. Inspired by that show in November 2012, Benon formed Seenth.is as a way to stop people missing out – and make concert-goer smartphones a useful nuisance.

“Let’s say your favorite DJ starts his concert – the algorithm feels that he goes live at this spot and it prioritizes all content coming from this spot,” explained Benon. “You can relive it through other people’s cameras.”

Fans can currently follow around 500 artists, with choice growing daily. Users can request additional artists, and if the act has a sufficient number of fans and traffic, Seenth.is will add them.

Some might question the need for this app when users can already follow the artists they like on social media platforms, but its makers are hoping Seenth.is’ mobile and simple interface will appeal to fans.

The app developers also think it will be picked up by artists.

“If it’s difficult for fans to follow artists, it’s almost impossible for artists to follow fans,” said Robert Furelid, CMO of Seenth.is. While many big stars have their own social media teams, Seenth.is could provide a way for artists to check in on what their fans are posting. Soon, the developers hope musicians will begin producing content exclusively for Seenth.is users.

It’s early days, but makers say the app is gaining traction in its native Sweden, as well as the Germany, the United Kingdom and the Netherlands. They are not publicly disclosing download numbers yet.

Of course, plenty of sites and apps including BandPage, Thrillcall and StageIt are attempting to shrink the distance between fan and artist while making live concerts even more accessible. Seenth.is hopes it might become a one-stop-shop for both.