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Search engines have their own filtering mechanisms and ranking algorithms. No search engine is going to issue a notice to let you know about a change in these rules. You need to understand the basics of search engine placement to have success with search engine optimization. Select a great domain name. See if a niche specific keyword fits in as domain name of your website. Many people optimize on these keywords on multiple niche sites. These websites are then used to drive traffic to a main website. If you think your website business plans hold potential, you can use this technique. However, you will need extra people to help you with multiple websites. Content writing, promotion and page level optimization are a few tasks. A relevant name also helps your reader to memorize it. Chances of repeat visitors’ arrival on your website will improve that way.
Consider your target audience. Provide all the necessary information. People do not make hasty decisions to purchase anything. You need to ensure the utility of your website before making a sales pitch. Consider the words that people may use to find you. Make sure that these words are there on website pages. Usage of these keywords should appear on your page. Navigation, title, heading and body of the content should have the target keyword. Make no mistake to cheat search engines by stuffing excess keywords with colors resembling background of the web page.
Do not use meaningless words for your links. Provide some great keyword combinations for web users and search engines to follow. In fact search engine behaves as a blind user. You will have to make sure that your site is accessible to the bots and spiders. Even if your site has flash movies and you need little text, make sure that necessary text is there. You may have a couple of lines with keywords in it.