UFC Gym in Hawaii Open for Enrollment

UFC GYM® announces it will begin selling memberships to its newest, and first, location in Honolulu, Hawaii with an enrollment center set to open Tuesday, October 18. Partnering with Hawaii native and two-division UFC champion BJ Penn, this is the first signature gym for the brand. The location, which will open for workouts in early 2012, looks to bring the unique “Train Different” approach of the UFC GYM brand to the Island, offering residents the opportunity to train like Penn and world-class UFC fighters.

“It is such an honor to bring UFC GYM to my homeland of Hawaii and show our community how to not only train like an elite UFC athlete, but introduce them to an entirely new way to approach fitness,” said Penn, a native of Hilo. “This gym truly is for everyone; athletes, dads, moms, and kids will all be able to train and learn in a different way, a way that gets results!”

“BJ Penn has been a UFC champion at 155 and 170, a future Hall of Famer, and an icon in his home state of Hawaii,” UFC President Dana White said. “We’re excited to open the UFC GYM enrollment center in Honolulu. We know UFC GYM BJ PENN will become the ultimate fitness destination in Honolulu.”

The massive 37,000 square foot facility will be located in the Kaka’ako community in the space formerly occupied by Pipeline Café. The club will offer a unique “Train Different” approach created by fitness industry icons, Mark Mastrov and Jim Rowley, along with Frank Fertitta, Lorenzo Fertitta and Dana White, owners of the Ultimate Fighting Championship®. And now with additional input from partner, BJ Penn, the UFC Gym will help members “Train Different” from any other fitness facility.

Members will benefit from an array of amenities to “Train Different” – “Sweat Different” in the bag room, grappling room, or on state-of-the-art cardio equipment and weight machines. Members can also “Move Different” in the expansive group fitness studio featuring traditional classes with an edge, as well as signature ultimate programming. “Burn Different” with UFC GYM’s expert trainers for the ultimate workout or mixed martial arts specialists in disciplines such as Muay Thai or Brazilian Jiu Jitsu.

UFC GYM and Penn look to bring the Kaka’ako community together by creating a space for the whole family. The new facility will house UFC GYM Kids, a private kids’ training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts Training and Ultimate Birthday Parties. Members can also “Recover Different” in the Arm Bar Café™, offering protein shakes and healthy snacks, selected by Penn himself.

“BJ Penn is an icon in his home state and we’re thrilled to open a signature UFC GYM with his name on it,” said Mark Mastrov, NeV chairman and co-founder. “From the young adult to the working professional, and everyone in between, UFC GYM provides unique training regimes for all ages and fitness levels, creating a one-of-a-kind fitness experience for the whole family.”

Potential members will have an opportunity to join with significant savings prior to the facility opening at the UFC GYM BJ® Penn Hawaii enrollment center located at 660 Ala Moana Blvd. in Honolulu. For more information visit www.ufcgymhawaii.com, or call 808-672-2655. UFC GYM currently has three locations in operation in California - Concord, CA, Rosemead, CA, Corona, CA, with a fourth opening soon in Torrance, CA, and plans to continue its rapid expansion. Go to www.ufcgym.com to learn more.