What's New

May is National Beef Month. Vita Plus consultants work with beef producers to put together a custom nutrition strategy to maximize health and performance in feedlot and cow/calf systems and produce the highest-quality beef. Click here to learn more about our beef program.

A Team of Employee Owners

Vita Plus is an employee-owned company headquartered in Madison, Wisconsin with facilities and a strong dealer network across the upper Midwest. We’ve been serving livestock producers since 1948. Our consultants offer the latest cutting-edge technology, nutrition and management information to help your operation succeed.

Our Difference

At Vita Plus, we are employee owners working together as a team focusing on profitability with a problem-solving mindset and customized solutions.

As employee owners, we think differently about everything - from ingredients and quality production to personal on-farm attention and excellent customer service - all while utilizing our technical expertise to add value to the services and products we offer.