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Taunt

From The PSUPedia

Charm is a status effect which is limited to enemies and in no case is applied to a player or a non-player character. Enemies which have had this status effect successfully placed on them will be attracted to the user of the weapon or photon art that triggered it. The enemies will continue to attempt to attack this specific character until either they are defeated or a certain amount of time passes (at which point the status effect will disappear).