Monday, April 11, 2016

Franck Muller Opens the First Luxury Boutique in Yangon, Myanmar

In Yangon, for the very first time for a high-end watchmaking brand, FRANCK MULLER has launched its boutique in the beautiful and promising country of Myanmar.

Inspired by the intricacies of Burmese traditional handicrafts and majestically set in eight acres of beautifully landscaped gardens near Inya Lake, the Sedona Hotel is the ideal setting for FRANCK MULLER to display its outstanding masterpieces. The boutique offers 200 square meters of surface including a dedicated space to its sister company: BACKES & STRAUSS. The boutique is a true highlight of innovation, know-how and art.

Through the production of mechanical watches, a Swiss tradition, FRANCK MULLER will devote itself to cultural exchange with Myanmar. The boutique supports orphanages as part of its contribution to society, and will also provide technical guidance in watchmaking to young locals.

The opening ceremony of FRANCK MULLER was attended by Executive Director Nicholas Rudaz of FRANCK MULLER WATCHLAND in Switzerland, and BACKES & STRAUSS CEO Vartkess Knadjian. A tape-cutting ceremony was conducted to celebrate the new chapter of FRANCK MULLER in Myanmar.

Following the recent opening in Sydney and now Yangon, Franck Muller continues its Asian expansion with openings planned in the very near future in Cambodia and Macau.