Pulsating Success

The country’s second largest two-wheeler maker Bajaj Auto today said its Pulsar model motorcycles have crossed 50 lakh units sales mark since its launch over 10 years ago.

“The (Pulsar) brand has crossed the landmark 5 million sales mark, while celebrating a decade of existence. Pulsar is the only brand in the performance segment which has crossed the 5 million mark in India,” Bajaj Auto Ltd (BAL) said in a statement.The company had first introduced the Pulsar motorcycles in November 2001 in two engine capacities — 180 cc and 150 cc, which now has expanded to a portfolio starting from 135 cc light-sports model to 220 cc ‘street-fighter’ product and enjoys a market share of 44 per cent in the performance segment, BAL claimed.“Not many brands in the Indian automobile space have crossed the 5 million mark. This holds true even for mass motorcycles. The Pulsar range has received many accolades over the years,” BAL President (Motorcycle Business) K Srinivas said.The company had unveiled the Pulsar 200 NS early this year and it is hopeful of the model doing good in the market, he added.

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