ELEMENTAL

THE CONCEPT

Color, cut, styling and texture.

Fashion trends evolve from year to year by building on and impacting each other, slightly changing in character – but always typified by the design elements of color, cut/shape and styling/texture. These are the elements that link the different fashion looks and make every collection unique. Color Zoom is based on fashion trends and it also uses these trends for inspiration.

COLOR EFFECT

REIMAGINING THE FINE VEINS OF MINERALS INTO HAIR COLORS

The Mineral Effect is the special color effect of the Elemental collection.Contrasting tones and harmonious tone-on-tone colors are layered and overlap each other. The colors are filtered and create an interesting translucency.

Flared sections are the form of the color placement. Create sophisticatedColor Layers by applying the colors in Slices, Weaves and Block Coloring.

CUT ATTITUDE

LOOKS WITH A NATURAL AND SELF-MADE APPEAL

Modern minimalistic shapes with a primal rough edge that show precision but also have a free-form approach. The shapes utilise the elemental feeling, have subtle asymmetries and unexpected irregularities. The key cut element is the primal foundation created by soft edges andjagged edges. The soft edges reduce the roughness of the look and are created by Twisted Razor Cutting. The jagged edges strengthen the self-made and raw character of the look and are created byTwisted Scissor Cutting.

DISCOVER THE CUT TEASER

ELEMENTAL STYLING

STYLING CHARACTERISTICS ARE ROUGHNESS AND EDGINESS

The main texture and styling characteristics are the roughness and edginess in each look. A balance between the raw and the refined – styles that bear a self-made character while being the result of skillful texturing. The primal and minimalistic approach is created bya raw but refined styling. To strengthen the Mineral Effect, the texture is often airy and light which allows the colors to shimmer through each other. Minimal shapes and maximal textures are the key to the ELEMENTAL Collection. Airiness influences the styling, giving a future-forward look.

CREATE ELEMENTAL

Find out how to achieve the colors, cuts and stylingsfor each of the 6 Key Visuals from the Color Zoom ’18 Collection.

MAISIE

ELEMENTAL ATTITUDE, MINIMALISTIC SHAPES, ROUGH WAVES

COLOR

ELEMENTAL ATTITUDE

Maisie’s look combines natural colors such as Terracotta and modern, pastel tones such as Lavender Quartz and Spessartine.Three shades from the Terracotta Color Wheel are used. Layering them and filtering the Lavender Quartz with Spessartine createsa sense of translucency.

CUT AND STYLING

MINIMALISTIC SHAPES

Characteristics are the shorter side sections in combination withlonger, disconnected sideburns and the longer, disconnectednape area. The short, textured fringe is longer towards the top. The crown area, cut using Deep Point Cutting, is longer and heavier than the well-known disconnected layered cuts. Twisted Razor Cutting in the interior of the cut, Twisted Scissor Cutting in the fringe. The results are soft edges and jagged edges which create a raw texture with a self-made feeling.

Use StyleSign Texturizer for Blow-Drying and Finishing.

TEXTURE AND STYLE

ROUGH WAVES

Maisie’s style has choppy textured layers and soft waves at theback and sides. For the styling foundation, apply StyleSign Texturizer. Use your fingers to push the hair into the desired direction and gently scrunch in some waves. Dry the hair with a diffuser and break up the waves using the hairdryer with a nozzle. Finish with StyleSign Roughman.

AVA

PUREST GRAPHITE, PRECISE FREE-FORM, VEILED LAYERS

COLOR

PUREST GRAPHITE

For Ava’s color, different nuances of just one color direction areused – Graphite. Darker and lighter tones of Graphite contrast but work in harmony creating a muted, smoky color result. To create the Mineral Effect, use cool and warm Graphite tones for the background foundation and soft root shading. These are over-layered and filtered by lighter veins of Graphite tones at the front and sides.

CUT AND STYLING

PRECISE FREE-FORM

Ava’s haircut is created by Block Graduation with Deep PointCutting and Blunt Cutting in the nape. Some sections of the hair were twisted and cut using the Razor to achieve soft edges in the fringe and at the sides. The top sections are quite short and layered. The heaviness in the haircut is reduced and the tight shape is emphasised by the longer fringe and sides.

For Blow-Drying and Finishing use StyleSign Naturally Full.

TEXTURE AND STYLE

VEILED LAYERS

Ava’s look is all about textured layers with softer, longer sidesand fringe. Apply StyleSign Curl Splash on damp hair. Ruffle the hair through, slightly scrunch her natural waves before drying with a diffuser. Once dried, gently rough-dry with the hairdryer without a nozzle to loosen up the waves. Use StyleSign Superego to place Ava’s fringe away to one side and to enhance her shape.

RANIYA

MUTED MINERAL AURA, FUTURISTIC MINIMALISM, AIRY LINES

COLOR

MUTED MINERAL AURA

An elemental state of colors and a move to cool mineral tones is the basis for Raniya’s Mineral Effect. For the background foundation and soft root shading, various shades of Graphite are used. Inside the Flared Sections, medium and light Graphite filter two tones of theAzurite. The layering of the different tone-on-tone shades creates this overall mineral aura.

CUT AND STYLING

FUTURISTIC MINIMALISM

A classic shape upgraded with a new raw texture. The short graduated and disconnected nape section is created by Blunt Cutting. Important for creating the texture is the Twisted Scissor Cutting. Jagged edges break up thefundamental lines and are underlined by the Mineral Colors which also enhance the different hair length at the sides and fringe.

TEXTURE AND STYLE

AIRY LINES

Apply StyleSign Naturally Full to damp hair and power-dry the back and sides against the natural growth. Once dried, use the flat iron on the ends only and pull the back and sides indifferent directions to enhance the texture. To provide a more muted shine sculpture the hair with StyleSign Mellogoo.

LEA SOPHIE

FLOATING LAVENDER, NEW MODERNITY, ELEMENTAL STYLE

COLOR

FLOATING LAVENDER

Lea Sophie’s color result includes a cool background of Lavender Quartz. The fine veins of Azurite, Spessartine and Lavender Quartz arefiltered by a light Lavender Quartz which is also seen at the ends. The soft Lavender Quartz-shaded regrowth emphasises the choppy textures while the Mineral Color Effect is placed around the head and underlines the cut.

CUT AND STYLING

NEW MODERNITY

The combination of a “Put-on-Bob” with a choppy fringe aswell as the thinned-out sides and nape area creates a sculptured shape from the crown. The raw texture is created by thecombination of two Cutting Techniques. Jagged edges in the fringe and top area, achieved by Twisted Scissor Cutting, while the side and nape area are cut by Twisted Razor Cutting to create soft edges.

Use StyleSign Flat Marvel for Straightening and StyleSign Unlimitorfor Structuring.

TEXTURE AND STYLE

ELEMENTAL STYLE

This ponytail style looks like Lea Sophie has an undercut while leaving the fringe and layers out to hang loosely over. On dry hair, take a horseshoe section and clip out of the way. Put the longer hair on the sides and back into a ponytail. Use StyleSign Sprayer to sleek down the sides. Finish with StyleSignUnlimitor to define texture and separation.

PATRICIA

EARTHY AND PASTEL TONES OVERLAP

COLOR

EARTHY AND PASTEL TONES OVERLAP

Two Terracotta shades together with light Graphite and a mutedAzurite create a shimmery but muted shine. A filter of light Graphite divides the Flared Sections and reveals the Azurite beneath the surface of the hair. The Terracotta tones are used for the background foundation and inside the Flared Sections.

CUT AND STYLING

MODERN SIMPLICITY

Patricia’s look is achieved by Twisted Razor Cutting which creates a new softness and cool rough texture. The short, textured nape area with forward graduation at the sides gives a fitted shape with loose side areas. The disconnected crown section creates a heavier shape at the back. Using the Razor from the very first cutting step on creates soft edges that enhance the natural and self-made feeling of this reformed bob cut.

For Blow-Drying use StyleSign Power Whip; for Structuring useStyleSign Unlimitor.

TEXTURE AND STYLE

PINNED-BACK AIRINESS

Use StyleSign Double Boost and blow-dry with your fingers and a paddle brush. Rough-dry the hair with a blow-dryer andStyleSign Diamond Gloss from left to right in the mid-lengths and ends to create airiness. Pin the short over-layers in the back and keep the longer sides loose. Fix the look with StyleSign Big Finish.

KEA

POWDERY SHIMMER

COLOR

POWDERY SHIMMER

Cool and warm light tones are combined and create a powdery shimmer. Tone-on-tone Spessartine shades are used to create the background foundation and soft root shading. A muted turquoiseAzurite layered with a Spessartine within the Flared Sections, which is separated by a light Spessartine filter to produce a translucent feeling.

CUT AND STYLING

HEAVY LAYERING

Kea’s haircut is characterised by the over-layering elements and the strong disconnected crown section in proportion to the longer nape area. Twisted Scissor Cutting achieves jagged edges in the fringe while the crown section is cut by Deep PointCutting. The combination of both results in a tamed texture that builds up the shape.

Use StyleSign Roughman for Styling and StyleSign Diamond Gloss for Finishing.

TEXTURE AND STYLE

MINIMAL GOES MAXIMAL

The overall attitude of this look is pure and self-made. UseStyleSign Texturizer in damp hair and comb a wavy shape forward into her face. The slightly woven texture is achieved by blow-drying with a diffusor. Once dried, gently soften up the waves with the hairdryer. To provide hold and define the wavy texture, use a curling iron and StyleSign Twist Around.