“We launched light & free in a disruptive way with a millennial-centric communication plan. war was a key partner for us to activate an infuencer platform that was new to our communication mix. they set up a strategic approach for the channel and then executed the plan with a lot of passion and enthusiasm. this led to very high quality content delivered with high reach and engagement. they had a big contribution in helping make light & free the #1 innovation in all categories in 2016.”