Levi’s® Workshops Second Installment: The Levi’s® Photo Workshop

Back in July, Levi’s® started a program of pop-up workshops as community spaces and creative endeavors. The second of its Levi’s® Workshops in New York City was on October 8, 2010 the Levi’s® Photo Workshop.

Designed as a fully functioning photography studio, the space will feature an array of vintage and modern photography resources that span the history of the craft. The Levi’s® Photo Workshop will open for ten weeks at 18 Wooster Street in Manhattan’s SoHo district, closing up shop on December 18, 2010.

The Levi’s® Photography Workshop will house a variety of distinct public resources: a photo shop offering vintage camera rentals and various for-sale products related to photography, an on-demand printing center, exhibition space and a professional-grade studio with photo assistants and digital technicians. Local artists, community groups and non-profit organizations will use this equipment to create their own photography-based work to be exhibited and/or sold in the Workshop. The space will also sell a selection of camera-related equipment and artifacts, unique Levi’s®-branded Workshop products like denim camera bags and lens wraps, as well as select Levi’s® 511 and 505 Corduroys and Trucker Jackets. All proceeds from sales at the Levi’s® Photo Workshop will benefit New York-based non-profit organizations, including The Five Boroughs Foundation of Photography and Hetrick-Martin Institute.

Central to the Levi’s® Workshops program are collaborations with esteemed photographers and notable pioneers from the worlds of architecture and design, culinary arts, music and fashion, including Bruce Davidson, Nick Zinner and Hamburger Eyes.