Digital campaigning can mean all sorts of things. Mainly I support the health and education campaigns team to figure out digital strategies to support their work. It can also be about producing content – blogs, videos etc – as well as getting our issues talked about by social media types.

Can you tell us a bit about Oxfam's work in maternal health?

Maternal health is a large component of our broader health work. Mainly we campaign for well-funded public health systems that provide free care for people when they need it. Maternal health is a really vital issue, as women and babies are still dying unnecessarily – that needs to change. We need great ways to get people thinking and acting on these problems.

What got Oxfam interested in open innovation?

I think organisations realize that there are a lot of talented people out there, with lots of ideas – as we’ve seen over the last few weeks on OpenIDEO. People outside of the NGO world will approach an issue in a totally different way to how we would so, for us, harnessing that creativity is a great opportunity. Hopefully, this will lead to concrete results that change lives.

So, how are you finding OpenIDEO?

I’m really enjoying it. I joined the community to see what was going on and I’ve learned so much about a lot of interesting campaigns and products that are out there.The community has saved me a lot of time and legwork trawling the internet, so thanks for that! I’m really excited to see how things develop over the coming weeks.