A Fine Line

About the project

A Fine Line was the outcome from the final part of my Masters Degree in Graphic Design. Throughout the course I'd specialised in Data Visualisation. Working in collaboration with Prozone, I decided to focus on visualising the notorious Penalty Shootout.

My Role

Being a self written brief, I was responsible for the design, art direction, data analysis and copywriting.

My task was to visualise the history of International Penalty Shootouts. The purpose was to highlight key patterns and trends that may help to gain an advantage, in a spectacle that is often determined buy pure luck. My aim was to present my findings in a visually engaging, understandable and nostalgic way. I also managed to rationalise why England are notoriously bad at Penalties.

I decided apply some parameters to the visual style. This would help set the tone and bring a consistency across multiple visualisations. First off, limit the colour pallet to 3 colours. Green, for the pitch, white, for the pitch markings and gold for the colour of success. Secondly, the medium. Print. A3. In particular, white ink on green card. The same way a football pitch is marked.

The data presented also had to have some restrictions. Visuals had to either offer insight into what gave one team an edge over another. Or form part of the books narrative, "what makes are Germany so good at penalties and England so bad?"