Finding the Path to Mobile Maturity

For many companies, their first foray into mobile was creating a stripped down, non-responsive version of the company website for mobile phones with poor web browsers, and proudly proclaiming they had an enterprise mobile strategy. We all might sheepishly laugh at that bit of naiveté now, but who among us truly understood just how transformative mobile was going to become to the customer journey, and therefore to our businesses?

This study distils some of the most important aspects of mobile marketing optimisation into a single report, and gives you some insights and ammunition to help overcome any roadblocks you are encountering on your journey to becoming a more mobile-friendly business.