All about improving the customer experience for older consumers

Monday, July 05, 2010

Smartphone and healthcare – a perfect match?

The company behind the Blackberry and India's Vodafone Essar announced the launch of a mobile health device meant to help medical professionals in detecting heart attacks.

The device will record cardiograms taken by paramedics and store them on a server that also contacts doctors' Blackberries on the Vodafone Essar wireless network. Doctors will also be able to use the server to access and assess patient information.

The “senior-friendly” Jitterbug phone is marketing similar health services to baby boomers in the U.S with its new LiveNurse service.

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Dick Stroud

Dick Stroud

Founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.