The spoiled ads included one from Chobani Yogurt featuring "I Want You," a classic from the iconic Bob Dylan (which was surprising). I thought I had my Dylan Super Bowl fix for the night, but then came the two-minute, arguably most talked about Super Bowl ad from Chrysler narrated by Dylan (even more surprising). As Twitter user @TheRaghavMehta said:

Here's the thing about Bob Dylan: you can't sellout when you never truly gave a f**k about anything in the first place.

Bob Dylan Chrysler Commercial

Some companies, like Jaguar and Squarespace, opted for original scores, which generally cost more for the company because an artist must be commissioned. Others took advantage of classical compositions under Public Domain like Delibes' Flower Duet from Lakmé in Doritos' time machine ad. Classical music is complicated, though. If the composition is older than 75 years it's Public Domain, but arrangements are protected separately.

Shazam did try to step up their game this Super Bowl. For the first time, the app had a live timeline of commercials and game coverage  including Bruno Mars' and Red Hot Chili Peppers' performances  but it was more about re-watching the commercials and promoting other content opposed to identifying the music.

As Hopper reported for Buzzfeed, the musical climate in advertising has changed over the past ten years and syncs have given indie-rockers more financial wiggle room without being labeled a sellout. But when it comes to the Super Bowl, and with it, the steep price for precious airtime, companies play it safe and take one of three paths: classical, nostalgia, or go big or home.