The promotional arm of the UFC is a powerful weapon to help push fighters into the mainstream audience whether it's through interviews, television commercials or sponsorship deals, and both the athletes and the company can benefit from the success of the marketing.

UFC light heavyweight champion Jon Jones is certainly at the forefront of the mainstream after landing deals with companies like Nike that allow him to be seen on the biggest stages by the largest audiences. However, he said recently that he believes most of his success has been earned individually because the UFC isn’t pushing his name the way it does some other fighters – for instance bantamweight women's champion Ronda Rousey.

"We don't always see eye to eye with the UFC, so I don't know if they are always necessarily pushing me and whether that's a smart idea on their end or not, who knows? I do know that they are pushing Ronda Rousey really hard, and she's gotten a lot of great opportunities," Jones said in an interview with Bloody Elbow. "I don't know what they're going to do, but I'm pushing myself all the time so I'm not really worried."

“I might be getting some help from the UFC now and I really appreciate their support, but to get to this point there was a lot of spots where I didn't have any help at all.”

Rousey has definitely tasted a lot of success over the past few years after her Olympic run yielded a bronze medal in judo, and then her subsequent storming of the women's division in Strikeforce first and then the UFC. Rousey also has landed several movie roles including 'The Expendables 3' opposite Sylvester Stallone and just recently signed on to star in the new 'Entourage' movie.

Rousey won't take Jones' words to heart too much because she knows she worked awfully hard to get where she is today, and if the UFC wants to lend a helping hand, she's not going to complain.

As a matter of fact, she believes she's earned it.

"I don't know exactly what he said, but I work really, really hard," Rousey said when answering a question from FOX Sports. "I might be getting some help from the UFC now and I really appreciate their support, but to get to this point there was a lot of spots where I didn't have any help at all.

“I'm a fighter, that's even why anyone in Hollywood is interested in me at all. That's really what I am.”

"So I feel like I'm owed a little bit of help, goddam*it. I had to do so much of it alone in the beginning, I'm not going to complain. This is nice. They can help me all they want."

Rousey is smart enough not to bite the hand that feeds her and she also understands that her success – whether in movies, TV, or sponsorships – is because she's the top women's fighter on the planet and the UFC obviously plays a major part in her exposure.

"I'm a fighter, that's even why anyone in Hollywood is interested in me at all. That's really what I am," Rousey said.

Rousey's celebrity status doesn't appear to be slowing as she headlines UFC 170 next weekend and then shuffles off to Hollywood to film 'Entourage' and then eventually star in the new action film 'The Athena Project' from Warner Bros. films.