Ever notice how much Mike blogs about Octane? Think it might be directly related to how many good beers he drinks there? After 4 high gravity beers I think it's damn wonderful too. ;-)
It's true, though, Octane is great. Great people, great drinks, good sandwiches, good music.
I'd like to see their 'brand' include a bit more cleanliness though. When the bathroom is dirty at 8am you know nobody cleaned it the night before. Ditto for the floor. It's not unsanitary, it's just a little gross sometimes.

Probably the most succinct definition of what a brand is comes from Marty Neumeier in Zag. He says a brand is: A person's gut feeling about a product, service or company. I have always marveled at the completeness of the Octane brand. How perfectly Octane everything is. How authentically Octa...