Where are you in the sea of “me too”? In a sea of “me too” products on the retail shelf, how can you catch the consumer’s eye? How can you connect with them emotionally and achieve your revenue and margin goals? Winning packaging design...

Jammin the Category From a consumer’s perspective, the supermarket shelves are awash with products which all look very similar. How do marketers make their brand stand-out? How can they use disruptive packaging design to “shake-up” the category? GenY consumers don’t...