Vice President, MarketingEdgeCast Networks

THIS JOB HAS EXPIRED

We are looking for someone who is a passionate brand builder and has experience taking a B2B cloud brand and cementing it as a key member of the web infrastructure elite. EdgeCast is the fastest growing Content Delivery Network (CDN) in the world carrying upwards of 5% of the internet for brands like Twitter, Pinterest, Hulu, Sony, Yahoo and Wordpress. Now it?s up to our branding team to take this success and secure it in the minds of all the key decision makers evaluating CDN.

THE COMPANY
Delivering any data, anywhere, anytime, EdgeCast is the world?s fastest and most reliable content delivery network. The company was founded in 2006 by technology entrepreneurs with years of experience building companies in the infrastructure, web services, and application delivery spaces. We built our global delivery network to provide the fastest, smartest content delivery on the planet. And, according to the independent experts, we did exactly that - we consistently rank among the very best-performing CDNs in the industry.
Funded by Steamboat Ventures and Menlo Ventures
Highly experienced executive management team with a proven track record
Recently named the #1 fastest growing Internet company in North America by Deloitte and Touche

RESPONSIBILITIES
This position will be EdgeCast?s head marketing executive and will provide strategic marketing vision and leadership. One of the main objectives will be to manage, inspire and motivate a growing marketing team, while ensuring execution of strategy, deliverables and best practices. Specifically, this role will oversee four principal areas: Brand Marketing, PR/Communications, Events, and Lead Generation. The specific job duties are:

PR/Communications
Manage the messaging for press releases, blog/social media and newsletters
Track and predict market trends
Handle outreach for industry, analyst, and media relations
Develop detailed product positioning and messaging that focuses on competitive differentiators, including data sheets, brochures and collateral for the web site
Manage global external communications plan to promote products and services consistently across multiple geographies
Oversee the daily leverage of sales automation campaign management and lead nurturing systems in all regions and use them to evaluate and report on marketing program effectiveness while consistently optimizing marketing ROI
Manage analyst relations
Cultivate thought leadership both inside and outside EdgeCast

Lead Generation
Lead demand generation efforts through online and offline marketing activities for the company's products and services in support of the strategic marketing plan and ongoing sales related activities
Coordinate production and execution of advertising, PR, media, and promotions with internal teams and external agencies and channel partner teams. Track and report campaign ROI.
Develop strategy and implement campaigns across various communication mediums (web site, blogs, social media, etc.)
Focus on targeted marketing programs to drive awareness and interest in the company's services
Implement strategy for email marketing and online advertising campaigns
Oversee SEO/SEM standards and processes
Establish best practices for ROI analysis
Conduct acquisition cost analysis
Manage KPI metrics

REQUIREMENTS
Experience building SaaS, network or cloud brands preferred
BA/BS; MBA preferred
10+ years of experience in technology marketing (B2B preferred)
5+ years of experience in marketing leadership role
Excellent communication skills ? written, verbal, and presentation ? and the ability and desire to teach them to others
Good understanding of complex sales engagement that is often of a consultative nature
Strong research, quantitative, and analytical skills
Demonstrated experience creating strategic plans, implementing programs, and developing content for B2B products/solutions
Previous success handling multiple simultaneous programs across channels with the ability to adapt quickly based on results
Ability to work across functional silos and interface with multiple disciplines within the organization
Ability to evangelize products and communicate their key benefits to internal and external stakeholders, including press and analysts, customers/prospects, channel and technology partners, field sales, etc.
Proven capability to lead cross-functional teams to complete projects and major initiatives
Experience both hands-on and working with product marketing teams
Deep technical sophistication
Passion for internet technology
CDN industry experience a plus