An interesting question for EPEAT is how to reward innovations that are not yet envisioned with standards that are fixed at a point in time. Diverse goals, optional points awarded for innovations not yet described, and flexibility within specified parameters to make this happen are all on the table in EPEAT stakeholder discussions. And of course, timely standards development, as with newly created Imaging Equipment and Television standards, and the current refresh of the PC/Display standard, is critical as well.

(Emphasis mine.)

Your take, Mercel?

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An interesting question for EPEAT is how to reward innovations that are not yet envisioned with standards that are fixed at a point in time. Diverse goals, optional points awarded for innovations not yet described, and flexibility within specified parameters to make this happen are all on the table in EPEAT stakeholder discussions. And of course, timely standards development, as with newly created Imaging Equipment and Television standards, and the current refresh of the PC/Display standard, is critical as well.

(Emphasis mine.)

Your take, Mercel?

Not much. EPEAT is attempting to appear forward thinking despite a history of a reactionary, slow moving organization. I doubt there’s any communication going on between Apple and EPEAT with regard to TV standards.

Tim Cook in Sun Valley: Pretty interesting reading. A paragraph to add some thermal units to iTV rumors (emphasis in bold is mine)

That doesn’t mean he’s standing pat. Executives at Sun Valley say that this year, media companies seem more willing than ever to consider aggressive new deals with technology companies. “The industry is coming out of this hibernation period of the last couple of years,” Slingbox co-creator and Amazon board member Blake Krikorian told Bloomberg. “More of the content owners and networks are looking to play offense.” Even Time Warner CEO Jeffrey Bewkes, who once seemed completely determined to kill Netflix just to watch it die, has reached a kind of d?tente with CEO Reed Hastings.

The launch of subscription service Hulu Plus on Apple TV is more than just another incremental video distribution deal.

Source: blog.hulu.com
Hulu Plus for Apple TV.

It should be a win-win for both companies, and most importantly ? it gives us a glimpse of what Apple has planned for its Apple TV service.

CEO Tim Cook is clearly looking to make Apple TV the destination for premium content without a cable subscription, even if that means opening the door to more competition for Apple?s iTunes. This announcement is a big deal, in that it?s the first time ad-supported TV content is available through the Apple TV box.

Bottom line: The future of Apple TV may be less about a gadget, and more about access to premium content.

Apple [AAPL Loading… () ] is making a carefully calibrated tradeoff. It?s giving Apple TV owners easy access to Hulu Plus content, which competes with some of Apple iTunes? video-on-demand offerings. But it?s willing to make that compromise to amass the kind of premium content to help it sell more Apple TV devices.

PED has a write up on Hulu Plus’ added to Apple TV’s ecosystem. I think Apple is going to chip away at the dominance of the cable operators and content providers until both are forced to play ball with it.

No one likes Comcast and many are just looking for an excuse to pull the plug on them. Hulu Plus is another step in that direction.