Al Baydha

When world building is applied to the real world, its primary challenge is to find common language through the power of storytelling — transcending the Western constraints of borders, cultures, and generations to create necessary change.

The Al Baydha Project in western Saudi Arabia is a land restoration and poverty alleviation program based in permaculture and sustainability. Al Baydha is populated by a Bedouin Tribe who are rebuilding their own economy and infrastructure. Using illustrations, diagrams, animation and mixed reality, we develop a ten-year projection that translates the complexity of the program into a visual language that can be decoded by the Tribe and other stakeholders.