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Cup-testing for coffee quality is acknowledged in the industry to have been started by Reuben Hills in the late 1880's. This photo shows cup-testing in action at Hills Bros. (ca 1930) led by Reuben Hills, Reuben Hills, Jr., Elliot Cofer, Dick Bennetts, Gene Hoelter and younger members in what is now identified as the Commodities Department. This testing procedure continues today with highly qualified personnel using the most advanced equipment to augment their expertise in judging coffee quality by taste and smell.

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