Packaging: Designing the Interface (Vol.13 No.4)

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Packaging: Designing the Interface

Package design is a rich and challenging discipline. Among other things, it has to convey identity, inform, protect, and sell. Exploring this intersection of design and business, one contributor ponders cultural significance; others, the role of research and processes that lead to success. There are analyses of effective branding. There are hands-on examples and case studies. There is a celebration of student work, a thoughtful review of sustainability, and a look into the retail environment as package. Enjoy the journey.