Need a new shade of lipstick and not sure which one to buy? Debating whether to go for the pixie cut or what orange blush goes best with your skin tone? Well, there is a free and easy way to get those questions answered in a live chat session with a beauty professional. Introducing recent […]

Beauty junkies and makeup enthusiasts out there can attest to the trials and tribulations that come along with hauling around a large collection of cosmetic products. They can end up scattered at the bottom of the purse or even worse leave unsightly crumbles from broken eyeshadows or powders compacts. Fortunately, thanks to innovative concept of UNII, […]

= For beauty brands looking to establish themselves in the market, trying to break through the noise to find and reach the right customers can pose a major challenge. And on the flip side, for beauty shoppers, finding the right products can quickly become a costly heap of a situation given the plethora of options out […]

Beauty tech startups are popping up everywhere and they are making life a lot easier for beauty shoppers. Many offer one-stop shop solutions and product recommendation features that take the guess work out of finding the right products. One such beauty startup is BeautyKafe, an online store front serving shoppers all over India. BeautyKafe was […]

Why I Choose to Own a Beauty Business by Kathleen Case I get asked this question a lot. And it’s easier to answer the question, now that I’m a successful beauty entrepreneur myself. People wanted to know what made me choose the career. Would it be fruitful? Would I be happy doing it? Well, I’m going […]

Follow us on Bloglovin The internet has made the world a much more resourceful place and it has been particularly handy for consumers by providing the opportunity to quickly research a product and gather reviews from our peers with a few clicks of the mouse. Peer reviews are extremely powerful for the obvious reason that […]

In industries where there are a ton of players, getting noticed can be a major challenge for new ventures. This is often the hurdle faced by many beauty entrepreneurs given how overcrowded the beauty market is and the fact that it is monopolized by major players like P&G, Estee Lauder and L’Oreal. These big brands have […]

For most of us, shopping for beauty products can be nothing short of overwhelming and not to mention a pain in the wallet with so many products flooding the marketplace teasing us with those pretty packaging and a slew of irresistible promises that whisper to our deepest subconscious. But the woes do not end there, […]