The fine folks at the Pew Internet and American Life Project marked a notable milestone in the history of electronic communications this past spring: “53% of American adults ages 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest […]

Last week we introduced an AARP report encouraging the development of ‘Technology for All,’ namely, technology that includes the interests, expectations, and needs of Baby Boomers. Here is an example of how technology makes a common exercise machine that much more interesting and beneficial: a computer screen offering a virtual tour for a stationary biker. […]

With much fanfare, the first babyboomers moved into the official era of retirement last year as they celebrated 65 years of life. They were the first ripples of a ‘Silver Tsunami’ of Boomer retirees who will bring changes to entertainment, to Social Security, medical services, to retirement life. The American Association of Retired Persons (AARP) […]

The fact of the aging of the global population is something our readers are likely at least acquainted with. The phenomenon has arisen as life expectancy has lengthened even in developing countries and populations in developed countries often are not having enough children even to replace themselves. The result is that most national populations whose […]

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. That we do so via social networking platforms has become the assumption among the Millennials […]

When the people of Oregon needed to replace Congressional Representative David Wu this week, the state Board of Elections used the opportunity to develop means to get ballots to older citizens in nursing homes. The traditional means to do so were to send absentee ballots out, but such ballots waste a great deal of payer, […]

In a wonderful synthesis of health care needs, patient choice, cost effectiveness, and beneficial outcomes, a recent report from The Mayo Clinic‘s ‘Telestroke’ program demonstrates the payoff of the pilot program. Telestroke provides the communications means for rural doctors and hospitals to have online connections with neurological and brain specialists in urban research hospitals. The […]

The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example. The computer company Telikin in Chalfont, PA is developing a desktop machine […]

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FEATURED WORK

The Challenge: Capital One asked us to develop a series of posters as part of a communications kit. This kit would be used promote a set of management imperatives being rolled out organization-wide. Our Solution: We developed a colorful and eye-catching communications solution: an evolving narrative communicated through the use of color and arresting photography […]

The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]

WHO WE ARE

MKCREATIVE is a consulting firm that works with socially-responsible businesses, federal agencies, and nonprofit organizations to help them communicate effectively so they can fulfill their missions.

Our small team of trainers, educators, and producers also offer media literacy training & professional development workshops, video production services, inbound marketing support, presentation and speaker support, and graphic design services to universities, nonprofit organizations, businesses, government agencies, and NGOs.

We support work with clients in New York City, Baltimore, Northern Virginia, and Washington, D.C..