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Surviving a marketing platform demo

Before you ever set up your dashboard and create your first reports, you’ve probably done some research to pick a platform. Surviving demos and sorting options can be tough – here’s a guide to making the right choice.

What to Expect When You Sign Up

Whether you’re a trial user or a full time customer, there are some quick things to remember when you’re first starting out. We’ve outlined the basics – from activation to onboarding – in this short guide.

Getting to Know Your Site Dashboard

Your site dashboard is your daily go-to for all of your site and content analytics. Here is where you’ll find insights and recommendations to drive marketing strategy decisions. You can view a walkthrough as a landing page here, or use the slides below.

Adding a Site

The first step to getting started once you’ve activated your account is to add your first site. The onboarding wizard will walk you through this process step-by-step. You can see a detailed overview of the process here.

Keyword Analytics

GinzaMetrics offers a variety of analytics and insights for keywords across you and your competitor’s sites. Reaching beyond known keywords, take a look at our keyword discovery feature to see what topics and trends you’re missing.

Content Insights

Get to know the fully integrated content insights that your dashboard offers. We include content data that spans recommendations, competitor intelligence, social engagement, structure, and discovery options.

Dashboard Filters

Filtering your data by things such as date range, content group, keyword group, and conversion type creates views you can use to analyze, optimize, and highlight trends. Learn more about your filter options here.

Dashboard Navigation

Understand your navigation options for faster movement through the platform’s insights, recommendations, workflow, and settings. Drill down into specific areas for details and data throughout the dashboard.