Shops: spotlight on Signed and Original

Signed and Original sells an amazing range of unique art online and from their ultra-cool warehouse space in North Kensington. It’s always a bit of a gamble buying art on the web, so if you do want to check out your desired purchase in the ‘canvas’ then you’re more than welcome to book an appointment for a visit. The Signed and Original warehouse stores a range of art and curiosities with a vintage vibe. All art is signed and all the pieces (art, lighting and home décor) are totally original and one of a kind. It’s a real mix of vintage art and contemporary paintings created out of retro collectibles and curiosities like quirky lighting made from reworked projectors and carriage clocks.

Showroom Exterior

Ed Godrich started his business in 2010. He’s an interior designer by trade and launched Signed and Original due to a lack of sensibly priced original art available to purchase in London. Ed says, “being able to indulge my passion for collecting be it forgotten, vintage pieces of art and curiosities or other peoples’ collections of things that they have built up over the years – I like to rediscover them by putting them in frames and cases for people to enjoy in a completely different light.” So of course the collection is based on whatever Ed comes across on his travels, often while sourcing for an interiors project. To give you an idea of what’s on offer, the owner Ed Godrich has selected 5 pieces for you to admire …

Gnome Projector Lamp, £350

Pacman 2, £500

Mini Toothpastes, £120

Brake! £140

Une Brocante, £450

The appointment viewing warehouse is a big spacious double height building with exposed brick and parquet floors. Everywhere one looks there is something intriguing and unusual to see. It’s very different to the average vintage store or art gallery because if the inspiring interior.

Signed and Original Warehouse

Signed and Original Warehouse

So if you’re someone who likes to embrace the unusual, likes a break from the norm, whose artistic and creative and has a sense of humour then you should most definitely check out Signed and Original at www.signedandoriginal.com. They can also ship overseas. If you book an appointment the address is Studio 3, The Peoples Hall, 2 Olaf Street, London, W11 4BE and the times are Monday to Friday 10am-6pm.

Credits: text by Homegirl London, images courtesy of Signed and Original, special thanks to Ed Godrich and Sarah Ffrench Davis.