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Will you use Facebook's Promoted Post feature, where you pay to reach more of your fans?

A typical status update on Facebook is only ever seen by an estimated 12% of a user's friends, while a business page's posts generally only reach 16% of its fans. But with Facebook's Promoted Posts feature you can pay a few dollars to ensure that more fans will see your update. Some say they don't want to pay to reach fans they've already earned. What do you think?