Six years ago I attended a biotech conference in San Francisco. One of the panels that intrigued me most was entitled, "Personalized Medicine: to Market in Five Years." Certainly, everyone was talking about the New Era of Personalized Medicine and I attended to listen to as many different perspectives on emerging industry trends as possible. The panel was exciting, the potential for individualized medicine was here today and all we needed to do was interpret the genetic data we were generating by the bucket load and bring new products to market!