HOT SPOT: LAND ROVER;DISCOVERY FAMILY

Published on October 14, 1996.

Land Rover North America has broken the first of its 1997 print ads, with TV scheduled for late this month. Much of the campaign will focus on the Discovery model, which accounts for about two-thirds of U.S. sales. Ads from Grace & Rothschild, New York, maintain the brand's heritage, but this year they've subtly added a family feeling.