In the video, Barros touts his accomplishments and his aspirations for Boston. Quotes from local media organizations are used to underscore what Barros says about the need for a reformed education system, permanent affordable housing, and safer neighborhoods.

“The difference between myself and other candidates is that I have been doing all of this throughout my career,” the former head of the Dudley Street Neighborhood Initiative and former School Committee member says at the end of the spot.

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This is Barros’s first commercial. While his opponents debuted television ads, his campaign had previously focused its video efforts online, saying it was the best way to reach voters.

And reaching voters in Boston, and not in Lowell or Belmont, is paramount, said Matt Patton, Barros’s campaign manager. That’s why, unlike some campaigns that have made media buys that air commercials throughout southern New England, Barros’s ad will run only in Boston on channels distributed by Comcast.

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