“As businesses globally wrestle with the changing needs and expectations of what the best of talent is looking for, the ICA is actively searching out those agitators and connectors that offer something brilliant for the agency sector,“

said Leah Power, EVP, Agency Operations for the ICA.

“Communo allows agencies to quickly access highly specialized and vetted talent across all agency disciplines, so the synergy between our organizations was obvious”

In addition to an innovative HR tool, the ICA and Communo will collaborate to provide agencies the training to transform their business strategies and operations. The partnership will see Communo setting aside some of its own profit to support the ICA’s Training Unlimited.

“Agencies are facing a range of new pressures in their business models; from vanishing long term retainers to new types of competitors entering the landscape. We are passionate about this because we know first hand the challenges agencies face. We provide an effective path forward”

said Patrick Orr, VP Growth & Marketing, Communo.

ABOUT THE ICA

The Institute of Communication Agencies (ICA) is a non-profit association representing Canada’s advertising, marketing, media, & public relations agencies. ICA member agencies account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually. Revitalized & under new leadership, the ICA’s mission is to positively amplify, protect, & transform the agency sector of the marketing communications industry. Advancing thought leadership, higher standards & best practices, the ICA serves its membership as a progressive source of information, advice, training, & advocacy. Follow the ICA on Twitter @ICACanada.

ABOUT COMMUNO

Communo connects people to projects and projects to people. We are a place where agencies and solopreneurs thrive through the giving and getting of work, and the sharing of vital resources. Founded in 2017 by veteran marketing executives Ryan Gill and Chris Kneeland, it is the only sharing economy platform for marketing and advertising professionals. Highly curated members share work, talent, resources and knowledge through a digital platform and at co-working spaces called Compounds.