comScore knows the importance of providing impartial and comparable measurement. With the launch of Video Metrix Multi-Platform that’s exactly what we have - consistent, comparable video measurement across PC and mobile screens. I look forward to understanding who really watches what, where and for how long, especially in app
Sameer Modha,Partner, Customer Data Strategy,Mindshare

We know that mobile devices are the first and only screens used among a majority of our audience, this fact makes it essential that we have access to granular, cross-screen insights about how Vevo content is being consumed across various channels. We’re pleased to see measurement providers like comScore taking steps to give content owners a more complete picture of their viewing audience.
Andrea Zapata,Vice President of Research,Vevo

These improvements to YouTube’s video coverage in comScore help further validate audience viewing on mobile, emerging as consumers' primary screen, accounting for the huge share of viewing on mobile advances major measurement gaps.
Pete Stein,General Manager,Fullscreen

The Video Metrix Multi-Platform Beta data has already offered us unique data insights into our mobile video engagement. It is great that comScore is leading the industry in this next stage of measurement and we are excited to continue working with this new product so that we are able to examine where our audience is engaging most with our content, no matter what device is being used.
Don Wilcox,VP of Marketing & Services,PBS Digital

With content flowing across screens, a new approach to video measurement was needed to better understand how and where video is being viewed – especially on OTT.
Eric Berger,EVP Digital Networks,Sony Pictures Television & GM Crackle