Mike Shelley of The Morning Show

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Monday, February 9, 2015

According to a new national survey by HeyLets.com — the
ultimate mobile app for sharing positive and memorable recommendations —
42 percent of American men who expect to have a Valentine's date do not
make any plans for the big day until Feb. 11 or later.

So for all those late date planners out there, what can you do to 'wow'
your sweetie even when you've got a master's degree in love
procrastination?

According to HeyLets
CEO Justin Parfitt — an expert on creating unforgettable everyday
experiences and the former founder of a top dating company sold to
PlentyofFish— guys should return the chocolates, skip the flower store,
and instead plan a unique experience that she'll be bragging about to
all of her friends.

Based on the HeyLets national survey, the data backs this up:

* Both men (43%) and women (46%) prefer "something creative that requires thought" as their top Valentine's Day gift.

So how can you plan a memorable date in under 5 minutes? Justin suggests:
1. AVOID THE NEGATIVE (TIME SAVINGS: 1 HOUR)
Don't waste your time sifting through low-star restaurant reviews on
traditional review sites and apps. Negative reviews are based on
people's personal dislikes that often aren't applicable.

2. CUSTOMIZE YOUR SEARCH (TIME SAVINGS: 45 MINUTES)
Instead of wading through suggestions by people who have totally
different tastes than you and your date, first identify someone who has
your same sensibilities — and see what they recommend. (This takes only
one minute using HeyLets.)
3. BE SPONTANEOUS (TIME SAVINGS: 30 MINUTES)
It's great to have plans in place, but after you've hit your first spot
why not do something memorable in the moment? Using apps like HeyLets,
you can see what other daters are doing right now and pick and choose
from the best.