AMD today announced a collaboration with Crystal Dynamics following the launch of “Tomb Raider,” one of the most highly anticipated PC games of 2013, and part of the AMD Gaming Evolved program. AMD and Crystal Dynamics worked together extensively on the development of “Tomb Raider,” most notably with TressFX Hair, the world’s first in-game implementation of a real-time, per-strand hair physics system.

This leading-edge technology imparts one of the most iconic video game characters, Lara Croft, with an astonishingly lifelike appearance. With AMD Radeon graphics, gamers can unleash the full potential of this next-generation technology.

“With the launch of ‘Tomb Raider’ and TressFX Hair, AMD and Crystal Dynamics have radically pushed the boundaries of realism in the PC gaming experience,” said Matt Skynner, corporate vice president and general manager, AMD Graphics. “Over the past several months, AMD has proven that the Gaming Evolved program is set to full throttle, and today’s launch is a testament to AMD’s ingenuity and innovation. Our team is working with the finest game developers in the world to ensure AMD Radeon HD 7000 Series graphics deliver the ultimate PC gaming experience.”