Link of the Week

The right video is the perfect way to educate your prospects and get them interested in your product or service. But once you've captured your audience's attention, it's your job to bring them to conversion. Michael Litt (@michaellitt) and the team at Vidyard have created video hosting tailored towards online marketers. Link tracking, analytics, and embedded email collection methods are just a handful of the features Vidyard offers to marketers and their clients. Capitalize on your winning video strategy with Vidyard.

Growth Tools

If you've got link tracking on your website, you can see the number of people who fill out your contact form or view your webpage. But if numbers like open rates and clicked links leave you hungry for more, check out Hotjar, founded and led by David Darmanin. Hotjar allows you to record a user's exact mouse activity, on top of detailed reports, with one easy installation. Try it for free alongside the CoEfficient Labs team this month!

How long does it take for you to convert website visitors into scheduled meetings?
Find out and take this free lead response time quiz powered by Drift, the sales chatbot that mongoDB claims increased net leads by 70%. Although their AI-powered solution isn't free, they offer a no-cost live chat integration that can connect to your Slack. Don't pass up this free opportunity to connect with your potential customers while they're still on site.

Influencer Marketing

IGTV and other platforms may be brand new, but using subconscious cues to signal social authority is as effective as it always has been. As CoEfficient Labs has delved further into the verticals of video production, we've gone back to the basics to explore how we can use timeless marketing principles to our advantage. This throwback article was handpicked by our Lead Creative Director Ben Glassman because it perfectly showcases the "Authority Principle" in action. Be sure to read because although subconscious cues may be subtle, their effect on your bottom line won't be.

Facebook

At CoEfficient Labs, we love Facebook because custom audiences give us the power to target the right people at precisely the right time. This article by GrowthHit founder Jim Huffman is a perfect step by step analysis of the best targeted ads and the underlying strategies behind them. Read to learn how BeOn energy gems used a free giveaway that resulted in massive profits.

Twitter

Twitter users engage with brands more than on any other platform. This makes it the perfect place for you to start conversations with an audience that is excited to interact and to purchase. Read this article from Brian Jackson to learn the easy tweaks for your tweets that could lead to rapid growth. For example, did you know that simply using visuals consistently in your posts could increase your retweets by 35%?

Websites and Conversions

Become a master of tracking and tagging your website visitors with this comprehensive guide to Google Tag Manager. The list contains guides and tutorials that will turn the least tech-savvy website owner into a Google Analytics power-user. Read on to learn how you can identify what portion of your audience is on mobile vs. desktop, or display customize the contents of your website based on specific criteria.