17 Powerful Marketing Strategies To Grow Business Faster

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Succeeding as a small business often comes down to the effectiveness of your marketing campaigns. You will need to employ many powerful marketing strategies

Long-terms success means consistent revenue. However, continued success for small businesses is not just a numbers game; it acquires greater depth. From a marketing point-of-view, long-term success is achieved if you’re able to consistently maximize ROI from your campaigns.

Grab These Powerful Marketing Strategies To Grow Your Business Faster

Therefore, today we are sharing a list of high-ROI yet powerful marketing strategies that you can and should steal.

1. Set a Goal and a Budget

Every business needs a direction. Every marketing campaign needs to start with a goal and a budget. It is perhaps the only free marketing strategy for small businesses.

If it doesn’t, it becomes exceptionally difficult to determine whether or not your campaign was successful. So, setting goals and a reasonable budget are two of the most underrated and powerful marketing strategies.

“Jumping in head first and attempting to manage, say, four or five different channels can be overwhelming, and you’re unlikely to kill it at any strategy. Even if you’re a savvy marketer, you simply can’t devote the necessary time to extract the full potential of any single channel.”

To become a champion of one social channel, the team at Social Media Marketo recommends a 12-step process:

6. Conduct Research That Impacts Your SEO

To rank in SERPs for keywords that can drive high-quality leads, there are a few simple tips that you should follow:

Focus on low-competition, long-tail keywords. If you own a wedding business, you’re not going to compete with David’s Bridal for the keyword “wedding dress.” Instead, you should focus your efforts on low-competition, long-tail keywords that are relevant to your audience.

Utilize tools like SEMRush or KWFinder. While it may be tempting to use Google’s Keyword Planner, it’s been proven that they hide many low-competition keywords in an effort to increase ad spend. Tools like SEMRush and/or KWFinder make it incredibly easy to find high-ROI keywords that can drive high quality leds to your website.

7. Teach Others

“The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. ‘Teach, don’t sell’ is exactly what makes content marketing different from advertising.”

This is a concept that far too many modern-day marketers misunderstand. And it’s why many businesses struggle to differentiate their message through content marketing.

To ensure you’re teaching the right way, Sutter recommends that you:

Don’t include CTAs that ask readers to buy something in every piece of content

Focus on your customer and what they want to know, not what you want to tell them

Be generous with the content you offer

8. Survey, Listen, and Learn

Marketing research plays a crucial role in the success of your small business marketing strategies.

After all, if you don’t know the intricacies of the audience you’re marketing to, it’s going to be difficult to communicate with them effectively.

One of the best ways to perform market research is through the use of surveys. To get the most out of this strategy, Survey Monkey recommends that you:

Define your objective for the research

Set timelines

Segment your audience to determine who receives which survey

Use proven tools that allow you to collect and analyze data

9. Reexamine Your Landing Pages

One small business marketing strategy that can have an immediate impact on conversions is the focus of your landing pages.

For your landing page to succeed, your focus should be on getting your readers to take a single action.

After all, if you have 20 links on your landing page, your attention ratio is 5%. With one link, that ratio is 100%.

This simple act of focusing on getting your readers to take one action on each page can do wonders for your conversion rates.

10. Stand for Something

A recent McCann study found that 42% of American consumers believe that brands and companies are less truthful today than they were two decades ago.

Translation: Almost half of all consumers don’t trust modern-day businesses.

With this in mind, standing for something that’s important to both you and your target audience can become a huge differentiation factor. Take for example the ALS ice bucket challenge that went viral and raised $220 million for the ALS Association.

Here’s a few ways you can do it:

Sponsor a charitable event

Join forces with your employees and customers for a fundraising event

Donate your product/service to a charity event

11. Leverage Social Media Advertising

Social media has certainly changed the game as far as how modern-day marketing works.

But while many small businesses focus their efforts on the free and low-cost marketing opportunities that social media platforms offer, ads have also proven effective to drive ROI.

Unsurprisingly, Facebook dominates in the world of social media advertising, as over 93% of marketers use some form of Facebook ads.

Establish the point where you’re losing customers and focus your efforts there first

Define your customers’ definition of success and help them achieve it

Help your customers achieve quick wins

Create evergreen resources

14. Woo Your Audience

Storytelling is a powerful tool for any marketer with it positively impacting conversion rates by as much as 4x. While it can be difficult to measure, there’s little doubt that storytelling can be an effective way to market your business and attract a loyal following.

Let’s take a look at a few tips to raise the likelihood of turning a lead into a customer through your free consultation:

Focus on helping the customer and creating a quick win for them

Ask targeted questions

Show them why and how you can help them

18. Bonus Strategy: Write a Column

Writing a column for well-known publications that share your target audience is a great way to drive traffic to your website and generate brand recognition. Josh Steimle for example writes for publications like Forbes which has served to provide great leads for his business.

This tactic, which is also known as guest posting, can also help you develop partnerships with businesses and website owners that share your target market.