Brand Affinity Technologies, Inc. (“BAT”), the expert in engaging,
activating, and monetizing fans, today announced that Jennifer R. Black
has been named Vice President, Marketing and Commerce. A seasoned brand
and revenue-building executive, Black will drive marketing and commerce
activities for BAT’s business units. She will be based at the corporate
headquarters in Irvine, California and report to Ryan Steelberg, Chief
Executive Officer.

“We are thrilled to have Jennifer join our team, especially during a
time of tremendous growth for the company,” said Ryan Steelberg. “She
brings a wealth of experience with her, including e-commerce store front
management, customer acquisition, brand development, and marketing
strategy. We look forward to having her leadership, strategic thinking
and innovation to help lead BAT to new levels of success.”

Black joins the company most recently from Branded Online, where she
served as the Executive Vice President, Digital Commerce and Marketing.
There, she was responsible for building the marketing and merchandising
practices along with general manager responsibilities supporting the
company's end-to-end commerce business for apparel manufacturers and
retailers, totaling more than 200 branded e-commerce stores.

“Brand Affinity Technologies has been a tremendous success story with
immense growth potential,” said Black. “No brand in the fan and sports
marketing industry integrates engagement, endorsement marketing, and
commerce the way BAT does. I’m incredibly excited to be able to combine
my passion for sports, marketing, and commerce in this new role.”

Earlier in her career, Black worked as Vice President of Marketing at
Local Corporation where she managed the company’s corporate marketing
and customer acquisition, and helped build the company’s flagship site,
Local.com, into a top 100 web property. She has also served in senior
marketing and commerce roles for companies such as Teleflora, Overstock,
and Autobytel.

About Brand Affinity Technologies

Brand Affinity Technologies (BAT), founded in 2007, is a technology and
marketing services company focused on activating, engaging, and
monetizing fans. BAT’s offerings power highly-targeted and interactive
360° fan-centric experiences and promotions. Its partners include
thousands of celebrities, athletes, professional sports teams and
leagues, and event promoters. For more information, visit http://www.brandaffinity.net
and http://www.fantapper.com.

While walking around the office I happened upon a relatively new employee dragging emails from his inbox into folders. I asked why and was told, “I’m just answering emails and getting stuff off my desk.” An empty inbox may be emotionally satisfying to look at, but in practice, you shou...

An update to the Web Content Accessibility Guidelines (WCAG) is coming. Did I lose you already? If you're not familiar with WCAG, it's a collection of guidelines that developers, designers and accessibility experts use to help ensure the apps and websites they create are accessible to ...

Hiring a digital marketer starts as soon as you plan to launch a prototype of your innovative idea. But, without knowing anything about digital marketing, you may not be able to reach out to investors and target audiences. You can follow the following basic points to know the significa...

Java 9 ships with some minor—yet awesome—new language features that make developing easier and cleaner. In this post, we’ll take a look at three of these new features.
You probably remember interface methods, which were introduced in Java 8. These are required so that Java itself, as ...

Digital transformation has changed the way users interact with the world, and the traditional healthcare experience no longer meets rising consumer expectations. Enterprise Health Clouds (EHCs) are designed to easily and securely deliver the smart and engaging digital health experience...