A quite interesting presentation that is full of ideas. I just have a remark regarding Slide 15. LinkedIn and SlideShare have each a high score on their effectiveness. Integrating them together is expected to have a leverage effect. So, in reality are should we talk about each channel separately, or the combined effects

Lee Odden - @LeeOdden CEO TopRank Online Marketing http://www.toprankmarketing.comSocial Media Marketing World 2014How to Use Content &amp; and Influencer Network to Grow Your BusinessCompanies are investing in content marketing and social media more than ever, yet in an age of information overload, standing out on the social web can require unreasonable budgets and resources. But what if you could hack your way to the spotlight by helping everybody win? Operating with minimal resources, a growing number of marketers are creating better quality content that gets shared more often, reaches more readers and grows their influencer network - all at the same time. In this presentation you will learn how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.