California’s Illegal Weed Industry is Doing Better Than Ever

Those in the weed business have discovered that the black market is still more profitable in many ways than the newly legal industry.

It was 2004 when William P. first got into the weed game. He was 18 years old and spent much of his life on the road, traveling between Oakland, Los Angeles, and San Diego to deliver chocolate edibles and sell weed. In the 14 subsequent years, he tried his hand at nearly every aspect of the cannabis supply chain, from starting a delivery service to hauling pounds of weed from the Emerald Triangle—Northern California’s famed farming epicenter—to dispensaries and buyers across Southern California.

“It’s an adrenaline rush that you cannot describe,” William told me. “That becomes a drug. And the money is good too.”

His plan was to secure a license and join California’s newly created legal market this year but “money talks,” as William said, and instead he ended up working with a illicit medical marijuana collective that funneled weed out of state, tapping into that “OT” or out-of-town money, as he calls it.