Fashion Week: Aveda at John Patrick Organics!

This entry was posted on September 11, 2009 by sbadmin.

Aveda was all Bohemian Chic at the John Patrick Organics Fashion Show at the Keen’s Steakhouse yesterday! The hair style was super sexy and romantic. John Patrick told us “This season, I wanted to dig deep below the surface of Bohemian style, and create a free-spirited look that’s chic, pretty, and fresh. I was inspired by a photograph taken at the Krazy Kat Club in the 1920’s and sought to create of a dressy, “wholesome Bohemia,” defined by artistic endeavor and intellectual pursuit. The collection is bright and optimistic—true Bohemians are enthusiasts. It features a mix-match of happy, classic Bohemia and chic, wear-anywhere utility pieces. The mix-and-match strategy is signature Organic, but shows my wholesome, Bohemian point-of-view. What’s Bohemia without self-expression?” StyleBell agrees.

Odile Gilbert was the Aveda lead stylist, creating the magical Bohemian looks. When asked how to re-create this look at home Odile gave StyleBell the inside scoop. “This look is gorgeous and easy to recreate for day or evening. Prep hair with Aveda Phomollient Styling Foam and create a deep side part. Spray hair with Aveda Air Control Hair Spray and curl with a one-inch barrel curling iron. Brush through to create soft, full waves. Smooth the top of hair with Aveda Light Elements Shaping Wax to tame flyaways and achieve a smooth, modern finish. Lastly, twist the front curl back and secure with a barrette, adding Air Control Hair Spray for volume and hold.” Thanks Odile!