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Web design, Branding & Packaging

Naturale Brewing Co

Naturale is a personal project I created with an aim of partnering with a local brewery to realise. Creating a new beer brand that could stand out amongst the constant stream of craft beers being poured into the market was a tough challenge but one that I savoured.

Year

2016

Client

Self Initiated

Developing the brand

As with all branding projects, I explored numerous routes and challenged myself to create something that would correlate with current design trends whilst being able to stand on its own identity. I built the packaging around a branding mark, backed by the belief that a visual constant across all the packaging would link the various drinks in Naturale’s range, making their beverages instantly recognisable amongst crowded shelves.