Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

How do you spell agony?

As in defeat?

I was talking to my good friend Mike today, and spelling bees came up. I still remember losing my third-grade spelling bee (Elisa Silverberg beat me... I didn't know that there was a 'd' in 'handkerchief.')

Well, Mike made it to the nationals (no surprise). He still remembers the word he missed as well. He was nine.

And that's one reason it's so hard to do remarkable work. Because we're sure that we'll remember the screwups forever. It's just easier to play it safe and not have to worry about the highlights reel with the wipeout on it.