Apple purportedly releasing new Apple TV hardware in October

We admit it; talk of Apple TV gets us excited, so color us intrigued with talk of new hardware for October to accompany the rumored software update heading our way next week. On Twitter, MG Siegler grabbed our attention with this:

"I guess those excited about a software refresh in a week are gonna be really excited when new Apple TV hardware is unveiled next month."

No more, no less. It's enough ammunition to get those rumor mills churning again, but it's not unthinkable that new Apple TV hardware could be right around the corner. It's been well over a year since the last major hardware refresh – not counting the stealthy internal refresh – to the little black box, so we're at least due something. And of course, we're still anticipating Apple throwing a second, Mac and OS X focused event sometime later in the fall, where it's easily possible Apple TV could also make an appearance.

We'll be keeping our eyes peeled for sure. We know Apple has plans for their 'hobby' product, and we're as excited as anyone at the thought of a new product release. How about you; would you be down to pick up a new Apple TV pre-holidays?