TP-Link, a leading provider of networking solutions and smart home technology for seven consecutive years, has unveiled its latest smartphone, the Neffos N1. Neffos is the mobile phone brand of TP-Link, which was established to provide consumers around the world with high-quality yet affordable devices. The Neffos brand has been built by maintaining and nurturing a vision of reliability, affordability and continuous innovation, the same principles upheld by TP-Link throughout its rich 22-year history.

The Neffos N1 reflects this vision perfectly, sporting a striking and carefully crafted metal design, and combining imaging excellence with strong all-around performance — all while maintaining a price point that is competitive and attractive to the public.

The highlight can be found around the back, where the sleek metal chassis holds a 12-megapixel dual-camera setup — the first ever for a Neffos device. An advanced RGB Sony IMX386 sensor captures a broad spectrum of colors, while the other — a monochrome Sony IMX386 sensor — takes care of the details, even the littlest ones. The two 12-megapixel rear cameras work harmoniously to shoot beautiful portraits with a shallow depth of field. The bokeh-effect feature makes it possible for subjects to stand out from the background, similar to how an expensive DSLR camera with a wide-aperture lens would take pictures.

Jason Xu, Chief Executive Officer, Neffos said, “Our customers were asking for a dual-camera smartphone that doesn’t compromise on affordability and other important features, and that’s what we’ve delivered with the Neffos N1.”

Combine that multi-frame noise-reduction algorithms and the ability to capture more light, and you get incredibly sharp, vivid photos, even at night. This makes the smartphone the kind of product that mobile photographers have been waiting for.

Snapping beautiful selfies is quick and easy as well, thanks to the sharp, 8-megapixel camera on the front.

“More than anything else, this device meets the needs and lifestyle of users who want a superior camera experience that doesn’t break their budget,” Xu added.

Providing some serious firepower to the N1 is a fast yet efficient MediaTek Helio P25 chipset with eight CPU cores, running up to 2.6GHz and 4GB of RAM. That said, the phone should have zero problems firing up intensive apps and games and cycling through them. Meanwhile, the 64GB of baseline storage is plenty for your needs, with room for more — up to an additional 128GB — via a microSD card.

All the components are tucked away into a sleek metal housing with smooth, rounded edges that make the Neffos N1 a wonderfully elegant piece of hardware to carry around. It’s impressively thin, too, boasting a thickness of 7.5mm.

But the N1 isn’t just built for taking fantastic photos and powering through tasks without stalling. Another major selling point is the 5.5-inch display that has a full-HD resolution, which works out to a crisp 403 pixels per inch. The size and sharpness of the panel ensure comfortable experiences when browsing the web, watching videos, playing games, and typing on the device.

Battery life is also impressive with the 3,260mAh battery inside the N1, lasting an entire work day without needing a refill. When things do run low, charging is performed over a USB Type-C port you’ll find at the bottom. Fast charging is supported, so just several minutes hooked up to a power outlet will provide hours of use, which should be enough to get you out of a bind until the next charging period.

Available in Space Black, the Neffos N1 will make its first market debut worldwide beginning with Malaysia, retailing at RM1,099. It will be available in all select retail outlets and distributors nationwide, beginning 16 March 2018. To top it off, the N1 will also be available for purchase at Lazada.my, with the first 30 customers receiving an exclusive premium worth up to RM299. Follow the this link to purchase or log on to the Neffos website for more details.

TP-Link also announces the Neffos C7 – the perfect selfie companion phone and the budget Neffos C5A smartphone with large display, all-day battery life.