Turn your great idea into the next big thing

This week at Microsoft Inspire, we’ve talked a lot about the what behind business success. Gavriella Schuster, corporate vice president of Worldwide Channels and Programs, wants to focus on the how. How you can get there. How you can turn your great idea into a thriving business.

Your great idea is just the beginning. From there you need to define a sustainable, profitable business model and build a go-to-market plan that gives you customer reach and relevance. Great ideas need great execution to be more than just an academic exercise.