Today I wrote about “leveraging purchase triggers with analytics.” I know. I don’t know what it means either. And neither did the client. But everyone was too embarrassed to call it out. Continue reading →

Before I begin, I want to give full disclosure. Despite my obvious feelings about hipsters, I have found myself wearing skinnier and skinnier jeans, listening to Arcade Fire, and espousing the various qualities of David Eggers to my friends. The reasons for this are simple – girls like the skinny jean/flannel shirt look, the Arcade … Continue reading →

Let’s be completely honest. Loud bars and Hollywood clubs are no place for single men who majored in English. [1] Your fist pumps are lackadaisical, your tan is non-existent, and twenty years of reading sonnets has compromised your eyesight so badly that you’re constantly squinting in the dark. To make matters worse, all of the … Continue reading →

Feature Writer Jake Meyer was born in 1986. His winning streak continues to this day. Since graduating from Bucknell in 2008, I’ve gone on to have a lucrative [1] career in social media. Professionally surfing Facebook has a taught me a lot. [2] But in this 140 character or less world we’re living in, the … Continue reading →