Favorite Fashion Brand 2016

H&M. Since H&M came to Cebu last year, it has captured the style and sensibilities of Cebuanos. But the Swedish brand is more than just a clothing line with stylish yet affordable pieces: H&M wants to make sustainable fashion choices, its thrust to make a dent in the textile industry’s waste problem is well on its way. And H&M’s Cebuano following are part of this laudable advocacy.