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Problem: People don’t watch my videos Solution: Link a playlist instead of a video to increase views Zuckerberg said “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” Most users prefer video over other forms of content[…]

Problem: Content That Isn’t Creating New Leads Solution: Video Tags- We used these this week and generated 2 leads for a high end product this week 1. Create a very niche video by choosing one idea Pick a theme for the week. This week ours was videos on Facebook. Then narrow the focus. Do this[…]

You’ve probably heard that Facebook is a pay to play platform. You have to pay for a Facebook Ad to increase your Facebook page’s reach. You won’t get into the newsfeed unless you pay for the privilege. Even if your content is amazing it may not be seen by people who like your page. Screw[…]

Pick your brain sessions. $60 for 60 minutes. Terms: No refunds. All sessions will be via phone or google hangout. You may purchase 2 sessions total (cannot be scheduled back to back- must be used on separate days). Must book and pay by August 29th at noon (EST). All sessions must be booked before[…]

The one thing I’ve learned in 2014 is that I have so much more to learn about business. Instead of trying to learn things through experience, I try to learn by leveraging the experience of others. That is where books come in handy. Reading allows me to have access to some of the most brilliant[…]

There’s a reason you aren’t making money in your business. You aren’t providing value to the marketplace or you haven’t found a way to showcase the value of your product or service. When I sit down with someone for a marketing coaching call one of the first things I try to determine is why the[…]

In an earlier article I discussed the one thing that can make your business more profitable, podcast. READ MORE ABOUT THE ONE THING THAT CAN MAKE YOUR BUSINESS MORE PROFITABLE HERE I mentioned School of Greatness in my article as well as Online Marketing Made Easy in my first article (see above). Here are 15[…]

Why are some Realtors and Business owners getting kicked off of Facebook? For advertising their business on their personal page. There’s a trend, among Realtors and other business owners, to add their title to their name on their personal Facebook page. For example, instead of being listed as “Joe Smith” a Realtor changes their name[…]

Want to build great strategic partnerships? Here’s one approach that works: Research to Determine Potential Partnership Opportunities 1. Prepare a list of all the request you receive from potential clients or customers that you are unable to fulfill 2. Create a list of all the request you anticipate receiving from potential clients or customers[…]

The only way to combat a bad review is great customer service or to try to get back into the customer’s good graces by taking their complaint seriously. Instead of ignoring a bad review, business owners should face the problem head on. Here’s how to handle a bad review from a customer on social media:[…]