The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. Being a marketer, I immediately was struck by how this weight loss mistake is the same mistake some business owners make with their marketing. Stay with me here… Some of the reasons cited for not losing weight were that people: Got bored[…]

Last week at the Fast Implementation Boot Camp, GKIC members left excited because of the proven “ready-to-go” marketing processes they now have for their businesses. It’s one of my favorite events because the change we see in businesses after they attend is so dramatic… Like Walter Bergeron, our 2012 co-Marketer of the Year winner, who attended the Fast Implementation Boot Camp one year ago in September of 2011. Walter went home and mailed out a[…]

On Friday, September 21st at 1:30PM Eastern GKIC Chief Marketing Officer Dave Dee is doing a live VIDEO Training entitled: “The Fastest Way To A Six Figure Income With Info-Marketing.” During this live broadcast Dave is going to give you: His proven A-Z blueprint to not only get people to sign up, but also how to get them to actually show up for the training. The recipe to his “Secret Sauce” on exactly what to[…]

The end of the first teachers strike in 25 years in Chicago yesterday made me think about mistakes businesses make when doing lead generation promotions… Similar to the Chicago strike where teachers felt their problems were not being solved by their current contract… prospects don’t respond to your lead generation letters when they feel you aren’t solving their problems or challenges. Dan Kennedy just released his course Opportunity Concepts Marketing in which he reveals why[…]

You may remember this true story from Napoleon Hill’s book Think and Grow Rich… Insurance Salesman R. U. Darby’s uncle went west to dig for gold and get rich during the gold rush. After weeks of hard work and digging, he discovered a piece of gold. He needed machinery to go deeper, so he discreetly covered up the mine, returned home and hatched a plan with his relatives and neighbors. They pooled their money, bought[…]

At the beginning of the year, toll rates for driving on the roads of Chicago went up 87%. The idea is to use the money to rebuild, widen and expand 286 miles of highways in order to cut congestion, cut travel time and reduce gasoline expenses by lessening the amount of time drivers spend idling in traffic. It’s estimated that the long-term plan will add $21 billion to the surrounding economy. While the plan has[…]

Which TV fall season premiers are you excited about? Last week I heard people excitedly talking about “their” show starting back up this week… like Parenthood, The Voice, Glee, X-Factor, and Shark Tank. I also overheard the comment, “I’d give up cable, but there are two shows I can’t miss each week.” So I checked out the TV Guide site to see what shows were starting. A section on their site titled, “Returning shows: Where[…]

Today, September 10th, at 3PM Eastern Time I’m doing a no-charge LIVE Video training for anyone who would like to create more security, more streams of income, and more free time where you actually can live life on your own terms. I call it: “How to Turn Your Knowledge, Advice, Expertise, or Hobby into a Six-to-Seven Figure Online Business That Puts Money In Your Bank Account Week After Week, Month After Month, Year After Year[…]

What better way to end the summer than with a cookout…and a sale! This past weekend in addition to the backyard barbecues and pool closing parties, retail stores were in full force with Labor Day sales. Among them, U.S. gourmet cookware store Williams-Sonoma was offering some good deals…but even more impressive was their check-out procedure. The sales person at the cash register was taking customers through a series of questions, all designed to create more[…]

As we draw closer to the presidential election, I’d like to talk about one thing that politicians are doing right. A big part of politics and political campaigns, of course, is the marketing of your policies and the causes you believe in. If you can’t persuade voters to your point of view, you will either lose or get nothing done. So what are politicians doing right? They are using direct mail. And LOTS of it.[…]

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Built on expert direct marketer Dan Kennedy's foundation of success, we combine classic lead generation advertising (also known as permission marketing) with effective multi-step, multimedia plans to target new customers, create referrals, get current clients to spend more money and inactive clients to come back to do business with you.

Hello GKIC Universe!

Make 2016 your best year ever by checking out all the new products in the GKIC STORE and iMarket by CLICKING HERE. As always, there’s a lot going on for our Members (see below). Make sure you keep checking back right here for all the latest GKIC news and events.

2/16/2017-2/17/2017 - FAST IMPLEMENTATION BOOTCAMP: In Orlando, FL, THIS IS FOR YOU whether you're new to marketing your business - in which case you'll leave with advanced marketing acumen, or if you've been a student of marketing for quite some time - you'll discover little hinges that swing BIG doors wide open in your business to let hidden profits pour in! CLICK HERE to register now.