Business Strategy

Our technology and business experts create a tailored strategy for your business to help you capture the enormous opportunities that lie ahead. In recent examples we have provided a business strategy for a Tier 1 Communication Service Provider (CSP) in Europe entering the 5G market, a Tier 1 North American CSP trying to improve enterprise revenue, and another Tier 1 North American CSP looking at customer lifetime value. In more detail:

Case Study 1: EMEA 5G market opportunity analysis with Tier 1 CSP

Challenge: What is the path to profitability in the 5G market? What is the impact on the existing network?

Methodology: We identified likely 5G use cases for the regional market, quantified the technical and financial impact of each, outlined marketing issues, and estimated the business opportunity and differentiation. We also assessed the network readiness and developed a comprehensive 4G-to-5G roadmap. We looked at over a dozen use cases in areas such as telemedicine, drone surveillance, vehicle infotainment, patient tracking, and more.

Value Creation: We recommended use cases to drive 5G adoption with a clear 4G to 5G roadmap, and quantified the network investment required and a deployment strategy.

Case Study 2: New and Dynamic Enterprise services for Tier 1 North American converged CSP

Challenge: How can market share and service revenue be improved rapidly in the enterprise segment?

Methodology: We developed and evaluated multiple SD-WAN connectivity and value-add service packages, and we applied a well-tested model to project customer willingness to adopt and pay for these packages. Our analysis included a comprehensive revenue model with an investment timeline and business cases to evaluate the business options.

Value Creation: We proposed new services that would provide a 5-year revenue of $270 M (2.1 year payback) and an enhanced ability to rapidly penetrate the off-net enterprise base.

Challenge: How can we optimize the net customer lifetime value through prescribed targeted campaigns such as smart offers?

Methodology: We first assessed the current offer strategy and process to identify gaps and strengths. We also developed a customer lifetime value (CLV) model for further analysis. Finally we helped formulate optimal targeted campaigns.

Value Creation: We provided an optimal design of targeted campaigns to speed up CLV gains with minimal budget.

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