Our Mission

Preventing Underage Drinking Initiative-funded collaboratives work within their communities to implement strategies that prevent underage drinking, and create a sustainable movement to stop practices that make underage drinking both easy and acceptable.

Addressing POLICIES pertaining to underage drinking.

Surgeon General Issues "Call to Action to Prevent and Reduce Underage Drinking"

“Alcohol is the most widely used substance of abuse among America’s youth. A higher percentage of young people between the ages of 12 and 20 use alcohol than use tobacco or illicit drugs. The physical consequences of underage alcohol use range from medical problems to death by alcohol poisoning, and alcohol plays a significant role in risky sexual behavior, physical and sexual assaults, various types of injuries, and suicide. Underage drinking also creates secondhand effects for others, drinkers and nondrinkers alike, including car crashes from drunk driving, that put every child at risk. Underage alcohol consumption is a major societal problem with enormous health and safety consequences and will demand the Nation’s attention and committed efforts to solve.”

— Rear Admiral Kenneth Moritsugu, Acting Surgeon General (quote taken from Health and Human Services Press Release, March 6, 2007 and the Call to Action)

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Underage drinking cost the citizens of North Carolina $1.3 billion in 2013.

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In 2012, underage customers consumed 9.0% of all alcohol sold in North Carolina, totaling $314 million in sales. These sales provided profits of $154 million to the alcohol industry.

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In 2013, an estimated 735 teen pregnancies and 26,678 teens having high-risk sex were attributable to underage drinking.