Marketing asset management is complicated. As a marketer, you are often asked for files and collateral several times a day, in addition to being asked to version pieces of creative that may have already been done. The points below demonstrate how technology in a distributed marketing management platform is used to make the most of marketing assets and reduce ongoing costs.

No matter the name — Marketing Asset Management or Distributed Marketing Platform — marketers at big brands with multiple local markets or agents are in need of solutions that make their time more efficient and campaigns more cost effective. One-size-fits-all software served as the initial solution to many of these everyday problems, but the technology has evolved.