Freshness

Fresh Flavour Matters

Consumers base their initial meat and poultry purchases on colour, but fresh and consistent flavour convinces them to buy the same meat products again. The biggest enemy to fresh and appealing flavour is oxidative rancidity (lipid oxidation), the cause for off-odours and off-flavours. Kemin’s natural plant extracts help delay lipid oxidation, protecting your product’s appeal by preserving its fresh aroma and flavour.