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VEKA Group unveils portal to another dimension of marketing

PVC-U systems supplier VEKA Group has launched a brand new marketing portal for VEKA and Halo customers and members of Independent Network and the Installer Programme.

Marketing Director Dawn Stockell explains: “Customers were delighted when we unveiled our industry-leading, innovative web-to-print portals. These allowed them to sign in and personalise professionally written and designed brochures, adverts and more, at the touch of a button and a fraction of the cost they might have expected. All items were pre-populated with address details and logo, so it took minimal effort to order a ‘bespoke’ set of literature. This offering built up over time and each aspect went live as soon as it was ready, which led to more than one username and password being required.

“Successful marketing support is not just the provision of services, but also how they are delivered. We want customers and members to thoroughly understand what is available and exactly how to use it. That’s why we decided to overhaul the existing portal system to make it even more useful. The marketing portal is a fantastic ‘all in one’ online resource of marketing materials which is accessed by a single sign in. Simple as that! No more remembering multiple usernames and passwords. Everything’s in one place and tailored to you. One login can potentially enable you to; order branded workwear and brochures, personalise literature, search a high res image library of products you offer, access digital assets such as web banners and Facebook Adverts, manage and store all sales leads and control various elements of your website. Some users can even access templated T&Cs, contracts and more.”