Project Description

This printer box design was designed in collaboration with HEWLETT PACKARD and was created by Jaz using the brands 2010 artwork guidelines. The designs were approved by Sanrio as well as the merchandiser, Tesco, before being printed in China.

The main objective for the website and marketing collateral was to combine the 2 brands by clearly signposting each Gym's unique offerings whilst creating a friendly, approachable style and visual narrative.