Zendaya (Meechee) is a big fan of the ‘Zendaya is Meechee’ meme

One need not understand memes to enjoy them fully, which is lucky because they become more nonsensical by the day.

The latest: Zendaya is Meechee, a meme based on a fake song about a promotional poster for the upcoming animated film Smallfoot, which is about a group of Yeti who discover that humans are real. Simple!

The song was written by YouTuber Gabriel Gundacker, whom you might also recognize from this flawless series of Vines. As songs go, it is almost unbearably catchy, to the extent that you should think carefully before viewing. Do you want to have “Zendaya is Meechee” stuck in your head for the rest of the day, or perhaps the week? If so, proceed.

Since the video went up, it’s been viewed more than 4 million times. At least one of those 4 million views was Zendaya (Meechee) herself, who tweeted it out on Sunday.

And it seems to have taken up permanent residence in the rest of the internet’s brain, too. We miss you, Vine.

i have been singing “zendaya is meechee” all day and i’m worried it’s permanent

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