"Fashion Rocks" Scores its Best Deliveries Ever in Viewers and Key Demographics

TWO AND A HALF MEN was the No. 1 scripted series of the week, delivering more viewers than highly promoted first run programming on the competition, while BIG BROTHER 10 THURSDAY and FLASHPOINT posted season highs in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Sept. 14, week 51 of the 2007-2008 television year.

Additionally, FASHION ROCKS scored its best deliveries ever in viewers and key demographics.

? TWO AND A HALF MEN (R) was first in households (6.0/09), viewers (9.18m), adults 25-54 (3.6/08) and adults 18-49 (2.9/07). TWO AND A HALF MEN was the night's top program in both adults 25-54 and adults 18-49 (against all first-run programming at 9:00 PM) and the week's No. 1 scripted program in viewers.

? BIG BROTHER 10 TUESDAY was up +5% in households (4.4/07 from 4.2/06), +3% in adults 25-54 (3.0/08 from 3.0/07), +8% in adults 18-49 (2.6/07 from 2.4/06) and added +520,000 viewers (6.98m from 6.46m, +8%) compared to last week's broadcast.

? FASHION ROCKS (S) was up from last year's special by +55% in households (3.4/05 from 2.2/04), +77% in adults 25-54 (2.3/06 from 1.3/04), +73% in adults 18-49 (1.9/05 from 1.1/04) and added +1.80m viewers (5.04m from 3.24m, +56%). This is the best delivery ever in households, viewers, adults 25-54 and adults 18-49 for CBS's FASHION ROCKS.

? The finale of GREATEST AMERICAN DOG was up +6% in households (3.5/06 from 3.3/05), +14% in adults 18-49 (1.6/03 from 1.4/04), even in adults 25-54 (1.8/05) and added +470,000 viewers (5.43m from 4.96m, +9%) compared to last week.

? FLASHPOINT was first in households (5.8/10), viewers (8.68m), adults 25-54 (2.9/08) and adults 18-49 (2.2/06). Compared to the last first run episode (on 8/21/08), FLASHPOINT was up +18% in households (from 4.9/08), +16% in both adults 25-54 (from 2.5/06) and in adults 18-49 (from 1.9/05) and added +1.47m viewers (from 7.21m, +20%). These are series highs for FLASHPOINT in viewers, adults 25-54 and adults 18-49.

? CBS's NFL 44-minute prime run over posted a 13.7/25 with 22.80m viewers, 9.2/25 in adults 25-54 and 8.3/25 in adults 18-49. CBS led the 7:00-7:30 PM time period in households, viewers and key demographics.

? 60 MINUTES (R) (7:44-8:44 PM) posted an 8.2/13 with 12.54m viewers, 3.7/09 in adults 25-54 and 2.9/08 in adults 18-49. In the 7:30-8:30 PM hour, CBS was first in households and viewers, second in adults 25-54 and adults 18-49.