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Leadership is in crisis. In the rough seas of a borderless economy, the Internet, and outsourcing in turbulent markets, a seismic shift has changed the game. The days of the Great Man-whether a Churchill or Kennedy, even a Gates or Welch-are numbered. Virtually anyone can lead now. But how do you breed ethical and effective leaders for the twenty-first century? Is leadership a matter of DNA, culture, or coaching? The answer can be found in the 3,000-year-old tradition of Judaism.

Jews are not called the People of the Book by accident. Torah, Talmud, and Kabbalah hold a powerful amalgam of life-and-death leadership stories and astonishingly practical lessons for twenty-first-century managers. In a unique synergy, Dr. Thomas D. Zweifel, former Swiss Consulting Group CEO, Columbia professor, and author of leadership books like "Communicate or Die" and "Culture Clash," teams up with Rabbi Aaron L. Raskin, Jewish leader, mensch, and author of "Letters of Light," to blend the timeless wisdom of the Ten Commandments with a cutting-edge methodology based on 33 years of coaching leaders - a mix of winning tools for lasting success.

Learn:

* In Commandment 1, Out of Egypt, how to go beyond your comfort zone; free yourself from limiting mindsets and unleash the potential of others.

* In Commandment 2, No Idols, how to build and sustain an authentic vision that is not based on idols or external expectations, but truly your own.

* In Commandment 3, Don't Speak In Vain, how to lead through language, how leaders inspire others to act on their vision through effective and compelling conversations - speaking and listening.

* In Commandment 4, Keep the Sabbath, how transcendent leaders from Moses to Mandela had the courage to prioritize, say no to demands and circumstances, and take time out to contemplate what truly matters.

* In Commandment 5, Respect Father and Mother, how to use appreciation as a key management tool, and see the importance of each person and each detail to the overall strategy.

* In Commandment 7, No Adultery, how your true source of power is not the corner office, not your title, not even your authority, but your integrity; how to walk your talk and tackle ethical dilemmas (right-versus-right decisions).

* In Commandment 8, Don't Steal, how to catalyze-- embody, even--the future by the way you give and invest yourself.

* In Commandment 9, No False Witness, how the greatest leaders are not afraid to give bad news; how instead of being stopped by adversity, they harness breakdowns into breakthroughs.

* Finally, in Commandment 10, Don't Covet, how especially in the twenty-first century, you must put yourself in the shoes of clients, competitors, and even enemies.

"The Rabbi and the CEO" arms you with the tools you need to be an ethical and effective leader--now and in the future. And since these tools have stood the test of time, they are built to last, for managers of all stripes. And you don't have to be Jewish (or even be believers) to appreciate, and apply, these secret teachings. These principles work: They make for the leadership DNA that has led a tiny group (some 0.2 percent of the world population and 2 percent of Americans) to win 17 percent of all Nobels in physiology and medicine, 11 percent in physics, and 10 percent of U.S. senators.

"In an age where anything goes, and unfortunately almost anything does, it's refreshing to rediscover a familiar anchor. The leadership wisdom contained here is timeless, powerful and actionable--just what you'd expect when you combine a Rabbi and a CEO!"

--Scott A. Snook Professor of Organizational Behavior, Harvard Business School

"An insightful "lighthouse" to navigate the dynamic world of leadership and management in the 21st century.

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Editorial Reviews

Review

The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders *Thomas D. Zweifel and Rabbi Aaron L. Raskin. SelectBooks, $16.95 paper

(276p) ISBN 9781590791509

Authors Zweifel, CEO of the Swiss Consulting Group, and Raskin, a long-time Brooklyn Rabbi, join their prodigious knowledge to answer ìthe ultimate leadership question: what makes a great leader? Using the Ten Commandments. Going through the Commandments one by one, the duo use Bible stories and real-world anecdotes to extract smart, accessible leadership ideas without resorting to corporate or religious code-speak.

The First, for example, I am your God who delivered you from the land of Egypt, the house of slavery, tells us not just what a leader does - free himself and others (ìfrom your limitations) but how he achieves and maintains that freedom: by taking responsibility. And, of course, making more commandments continuing through the balance, Zweifel and Raskin look at respect, the power of no, anger management and walking the talk, among other broad topics, each broken down wittily and without recourse to preaching or dogma. Pull-out quotes and side bars provide quick tips, though as a whole the book reads quickly and precisely. Anyone who wants to ìtransform [their] leadership for good will find a smart and upstanding guide in this spirited (if not necessarily spiritual) collaboration. /(Nov.)/

- Publishers Weekly

publishersweekly.com/article/CA6622142.html

Book ReviewThe Rabbi and theCEOBy Dr. Thomas D. ZweifelEvery day we hear yet another story of economic meltdown. Once-stalwart financial institutions are going out of business. Our leaders are struggling to come up with a recipe. It's a dark time indeed. For Thomas Zweifel, the solution comes from an unexpected source: the 3,000-year-old tradition of Judaism, which is not only a religion but also a time-honored system for ethical decision-making. Torah, Talmud and Kabbalah offer astonishingly practical lessons for twentyfirst-century managers.In a unique synergy, the author has teamed up with Rabbi Aaron L. Raskin, to blend the timeless wisdom of the Ten Commandments with a cutting-edge methodology based on 25 years of coaching leaders. The book is available at amazon.com and barnesandnoble.com. The cover price is $16.95.

-

Thomas D. Zweifel, Ph.D. is the Chief Executive Officer of Swiss Consulting Group, a New York based global leadership development and performance management company. He has been a professor of leadership at Columbia University and at the St. Gallen Business School.

(Swiss Review, January 2009)

Heights' Rabbi Raskin, Financial Expert Zweifel Write Advice Book by Brooklyn Eagle (edit@brooklyneagle.net), published online 11-03-2008'The Rabbi and the CEO' Grew Out Of Chance Meeting on the Promenade By Julia K. Weis Brooklyn Daily Eagle BROOKLYN HEIGHTS -- For this young writer, the first thing that comes to mind when a person mentions a book on leadership is airplane reading. You know the kind -- a glossy-covered, overpriced "How to" that you scramble to pick up on the way to catch a flight to who-knows-where. To say that I am kicking myself for prejudging the genre would be an understatement. The Rabbi and the CEO is a well-crafted guide to living your life within a more ethical framework as established by more than 3,000-year-old Jewish traditions. As the 2008 presidential election nears, various aspects of the book, heralded as "The Ten Commandments for 21st Century Leaders," as well as its authors, acclaimed management consultant Dr. Thomas D. Zweifel and Rabbi Aaron L. Raskin of B'nai Avraham in Brooklyn Heights, grab my attention -- as will they yours. The Rabbi and the CEO is accessible to Jews and non-Jews alike, enabling them to "be themselves, take charge, and fulfill their highest aspirations." Didactic, yet not imposing, it offers relatable anecdotes from both the Torah and current events on how to better one's self, improve personal as well as professional relationships, and reach one's full potential. Says Zweifel of its relevance, "In this time of election and financial crisis, people are yearning for an orientation that is beyond crisis management in the financial sector. The real source of our [national] crisis is a lack of an ethical framework. The only way out, in my view, in a sustainable way, is for us to have a framework where people actually know where they need to go, how they should lead, and how they should do business." Though Zweifel wanted to write a book that linked Judaism with leadership skills since 1998, it did not reach fruition until right after 9/11 when he met Rabbi Raskin. After having witnessed the attacks on the Twin Towers, Zweifel ventured to the Promenade to mourn for the victims. There he was approached by the rabbi, who then asked him if he was Jewish, and if so, would like to tie tefillin -- a pair of black leather boxes containing scrolls of parchment inscribed with biblical verses, worn by Jews during prayer services. After he joined the rabbi in prayer, the two men soon developed a relationship wherein they met every Tuesday morning to exchange ideas about how they could meld each of their expertise in a way that would be both intriguing and helpful to others. Says Raskin, "Every week, Thomas would come over, we'd pray, put on tefillin, have some breakfast, and then for an hour we'd throw out different ideas." Asked how he felt about his book and its affect on the upcoming election, Raskin explained, "We are very fortunate in America to live in a democracy. People should go vote early and often. I'm a very proud American. "Honestly, we didn't know if the book would come out, but we thought it was a great opportunity to connect with another person."

October 28, 2008 / GO Brooklyn / Books

Holy Moses! Rabbi and CEO have Wall Street fix

BY SARAH PORTLOCK

The Brooklyn Paper

God's broker: Rabbi Aaron Raskin of Congregation B'nai Avraham in Brooklyn Heights (right) has co-written a book on corporate morality with Thomas Zweifel. Considering how little there seems to be nowadays, they have shown great timing.

A Brooklyn Heights rabbi has obviously learned a lesson from his faith's comedians -- his new book about the economy (of all things!) certainly has great timing.Rabbi Aaron Raskin's book, "The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders," hits bookstores this month, just as the economy was imploding.

But not to worry; Raskin and co-author Thomas Zweifel, the CEO of a consulting firm, argue that rediscovering business ethics is as simple as remembering Moses, who cried out to God and was told, basically, "Just do it." The lesson? "Kvetching was not an option," Raskin said. In other words, stop whining.

Raskin, the spiritual leader of Congregation B'nai Avraham on Remsen Street in Brooklyn Heights, and Zweifel say that recent figures -- former GE CEO Jack Welch and just about everyone affilated with Enron, for example -- lack that kind of leadership.That said, no one religious belief is required, but such leadership is embodied by the Jewish customs of tzedakah (charity), emet (truth) and no kvetching (kvetching).

"The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders," is available through selectbooks.com.

The Rabbi and the CEOBy Thomas D. Zweifel, PhD and Rabbi Aaron L. RaskinReviewed by Aharon ben Anshel I was once a member of a congregation during a time that the New York Times was affectedby a strike. Not having his usual sermonizing material on hand the Rabbi began his Shabbos morning homily by quoting from the New York Motorist. On a recentShabbos morning at The Avenue N Jewish Center, Rabbi Eisenbach brought sports stories front and center into his Shabbos sermon. Automobiles and Sports have much to teach us, but life is always a "two-way street" and Jewish beliefs have much to teach us and impacts on almost all aspects of theway we live our lives, including both using automobiles as well as sports. Dr. Zweifel is a management consultant who has been a CEO of large corporations, and has become a Ba'al T'Shuvah under the tutelage of Rabbi Raskin, who is the Spiritual Leader of Cong. B'nai Abraham in Brooklyn Heights. Together they have produced a "bible" of advice for business leaders to provide counsel with regard to Jewish ethics and morality as they affect our working lives. In ten concise chapters, dealing with vision, language, Sabbath rest, respect for parents and elders, anger management, morality, business ethics and over-reaching, this new "G-d Squad" will help top executives and those who strive to become one how to "keep their eyes on the ball" toward the pinnacles of business and lifestyle successes. Together they "preach" by concrete examples, stories, metaphors, and legends - even jokes - to demonstrate necessary instruction. As civilization becomes more and more complicated with more and more specialization in vocations and business, just because one is a well-known expert at something doesn't negate the need for instruction and advice in many other matters. Raskin and Zweifel give the sample of Albert Einstein who was of the highest caliber in physics, and who enjoyed playing violin. He was once in a concert together with other players ina Chamber Orchestra, but was slightly "out of synch." The conductor turned to him and exclaimed: "Prof. Einstein - can't you count?"

From the Publisher

The Rabbi and the CEO, was recently honored by being selected as a finalist in the Jewish Book Council's 2008 National Jewish Book Awards in the "Modern Jewish Thought & Experience" category. Mazel Tov! Thomas and Rabbi Raskin!

Top customer reviews

Rabbi and CEO delightfully delves deep into the expanded meaning of the ten commandments. And then provides practical examples for improving our thinking process and strengthening our action accordingly. This is a business book and a spiritual book, hence no guilt on either side of the equation!

This is really an amazing book. I took it with me on holiday and found it so intriging that I just could not put it down. Actually I had already read the German translation previously but, although the translation is accurate, the FEELING that the original conveys just does not come over in the translation. I quite definitely recommend this book even to people do not have a function as leader.

What a refreshing extrapolation of age-old ethics into the modern day management paradigm. If business was run with the hindsight and foresight expressed by the authors, the Western World would look much more like we would like it to.Thank you to both the Rabbi and the CEO.

Living a life based on principles is not only fundamental for you but especially for people who count on you. Read this book and you will appreciate the lessons of the 10 Commandments in a way that you (probably) would not have expected. And I say this as a 24-year old! Better take your time to work on this before taking on greater responsibility :-)

Why I think this book makes you really think about good leadership is that this book is meant for the READER him/herself as a leader (in other words, makes the reader reflect about himself), not only HOW he has to interact with others. Only if you can authentically live this values and principles, you won't end up in chaos.

The Rabbi and the CEO - this brilliant book is linking old-established wisdom with modern leadership theories. It is a practical guide supplied with numerous illustrative anecdotes. Thank you, Prof. Dr. Zweifel for this intelligent and practical tool that shows step by step how to be a good leader that can boost its company to succes and beyond.

The Rabbi and the CEO- at first sight, this seems to be a very untypical combination– but after you have read this book you will recognize how amazing it is. Old religious ideas of leadership are presented in a modern, innovative way – combined with thoughts and models of leadership of nowadays. This book offers you a whole new perspective of what it means to be a good and successful leader.

The Rabbi and the CEO provides a deep look in modern leadership! Even as a Non-Jew, I was astonished by the basic learnings anyone can take away from the Jewish thoughts. I would highly recommend this book to anyone facing the leadership challenges of the 21st century.