Another New Year’s, another list of resolutions, with health-related goals, including quitting smoking topping the list. Despite their strong resolve, many smokers who quit on New Year’s will be puffing away by Groundhog’s Day. According to Every Try Counts initiative from the FDA, approximately two out of three adult smokers, more than 22 million people, say they would like to quit. However, in 2015, of the 55 percent of adult smokers who made a quit attempt, only 7 percent were successful.

How can smokers break the pattern of failure? Experts suggest that rather than relying on a big annual day like New Year’s, smokers can adopt a strategy of recommitting to their quit every week, giving them 52 chances a year to stay on track. Monday is an ideal “recommit day” because people are most open to healthy behavior, including quitting smoking.

Dr. Joanna Cohen, PhD, director of the Johns Hopkins Bloomberg School of Public Health Institute for Global Tobacco Control, says, “Studies show that Mondays are a natural opportunity to engage smokers and reduce their likelihood of relapse. It’s the January of the week, the day that smokers are looking for help.”

A recent Johns Hopkins study of 69,237 visitors to the Truth Initiative’s Become an Ex website showed higher enrollment rates at the beginning of the week. This builds on the findings of a 2013 study, published in JAMA Internal Medicine, showing “quit smoking” queries are 25 percent higher on Mondays than other days, amounting to eight million more quit smoking searches per year on Monday across seven different languages.

The Monday Campaigns, a nonprofit public health organization that promotes the idea of using Monday as a day to commit to healthy behaviors calls this phenomenon the “Monday Fresh Start” effect. A 2017 survey of 1,000 respondents, conducted by DDG Research for The Monday Campaigns, showed that 35 percent of respondents see Monday as a day for a “fresh start” while 20 percent look to this day to “get their act together.” They are more likely to start diets, exercise regimens and quit smoking on Monday than any other day.

This 2018, New Year’s falls on a Monday so it’s a perfect opportunity to join the Quit and Stay Quit Monday movement. Smokers can follow these simple steps to become a Monday quitter: