The biggest news this week came when Amazon unveiled the new "Kindle Fire" Tablet for only $199. Having a major brand roll out a high quality device at a price-point $300 less than the iPad is huge! While I don't anticipate it being an "iPad Killer" as some have said (the power of Apple is too great), I do believe that it will be the "spark" (sorry, I had to) that launches an even faster adoption of the tablet platform by a wider range of people, much like the Android has done for smartphones. But what does something so techy have to do with artists and arts organizations using social media? Well, that is the topic of this week's discussion on The Social Media Minute!

"Berkeley Rep scrutinized InstantEncore and the competition. We opted for IE and have no regrets. Designing our mobile site and app was affordable, collaborative, and on-time. We launched both, and we love them. We can’t wait to see what they do for the Theatre."