8. SOT: (English) Joan Parker, Director Diamond Information Center, on the Red Carpet Diamond Collection "For all the pieces in there - each one that is going to be worn by someone on the red carpet, ten thousand dollars will be donated by the jeweller to AMFAR and H Stern has a piece that has the largest diamond of all of them in the collection - it's a 23-carat radiant cut diamond, the piece is worth around 500-thousand dollars and if someone has that on on Sunday night - 10-thousand dollars will go to AMFAR."

9. Various: Stuart Weitzman and his million dollar shoes

10. SOT: (English) Stuart Weitzman 'This shoe is a bargain! Now I know - I can see you raised your eyebrows to me - but you know that you can take the diamonds off the shoe and you make a double-banded fabulous bracelet. The top part makes a necklace, these little drops here - depending upon how hip you are can either be a navel ring or earrings - and then you can still wear the platinum shoe!"

11. Push into gems at Mary Magdalena Gem Cosmetics

12 Pull from pots of cosmetics

13 cu costmetic pot

14 cu logo

15. SOT: (English) Mary Magdalena "Well, what I have here is the most precious cosmetic line in the world because it's made of precious gemstone and it's very precious for the skin so there's amethysts, diamonds, rubies, jade, all of those gemstones are in the colour powders and the powders you can use for your lips, your eyes, your nails and your cheeks and it's very good for the skin.

16. Wide shot Timmy Woods handbags (carved out of wood)

17. CU USA flag handbag

18. Push to panda handbag

19. SOT: (English) Timmy Woods, Designer "Well, I think that accessories are really important and the emphasis is usually put on the clothing it's not put on the accessories and this is the year of the accessory. So therefore, let's get ourselves out there - let's show that we make wonderful things and let's get the women wearing them."

20. WS woman being made up at MAC salon

21 CU make up artist brushing face

22 CU eye

23. Pan off counter to woman being made up

24. Pan off sign Vidal Sassoon to woman having hair styled

25. CU woman having hair styled

26.WS woman making Oscar Cocktail

27. Cocktail being poured

28. C/a bottles

29 Woman picking up drink

30 Set-up shot, Donald Wressell in Four Seasons pastry kitchen

31. CU Wressell

32. Cu Oscar treat

33 Wressell dressing Oscar treat

34 pan to CU dressing treat

35. SOT: (English) Donald Wressell "What's good about the Four Seasons here in LA is I'm able to do all kinds of things that just really tap into my inspiration and skills and I can do many, many, many things for our guests - our guests are quite special and quite demanding - so I'm able to be pushed a little bit by them to be able to create new things."

The countdown is on and Tinseltown is spending millions of dollars sprucing itself up in every way imaginable.

With a global TV audience of around one billion it pays to dress to impress if you intend to grace the Academy Award's legendary red carpet.

Across town from the Oscars venue, in the shopping nirvana of Beverly Hills, designers of every ilk are renting out suites in the some of the swankiest hotels to hawk their wares.

You won't find the man on the street here, though - as these items are the necklaces, shoes, handbags, dresses and make-up that will be shimmer and shine on the red carpet on Oscar day.

This week is hectic for The Diamond Information Centre. They have been co-ordinating with designers around the world for the creation of a 'Red Carpet Collection.'

Among the designers who are hoping to have their goods seen are H Stern - who have created, necklaces that start at several thousand and quickly zoom into the millions - including one with a 23-carat diamond center piece, valued at 500 thousand dollars.

But it isn't all about glamour. If a celebrity wears it on the big day - H Stern will make a 10-thousand dollar donation to amFAR - the American Foundation for AIDS research.

Down the hall designer Stuart Weitzman is showing off his million dollar shoes. Weitzman dreamt up the idea after last year's Oscar ceremony and has made them a reality this year.

They are made of platinum and diamond - but aren't just for strutting around on the red carpet. The diamond decoration can be taken off and worn as jewellery as well.

Most celebrities borrow the glamorous jewels for the big day. But all the designers agree - if you'd like to buy your favourite piece afterwards, that's no problem.

It is unlikely any star will arrive for the Academy Awards without their most glamorous face on and designer Maria Magdalena is hoping celebs will try out her new line of couture gem cosmetics.

Magdalena, who is based in Holland, was a student of Chinese medicine when she discovered that Chinese Empresses used to crush pearls and diamonds into their make-up.

She went on to develop a full line of cosmetics which she says harmonises the ancient power of the earth with high tech skin care.

Among the gems she uses for her lip, eye and skin lotions and potions are rubies, diamonds, amethyst, jade and aquamarine.

No outfit would be complete without a handbag and designer Timmy Woods is hoping to fill that gap with her wooden and hand-painted hand bags, starting at 200 dollars.

Downstairs Mac make-up artists are busy at work dolling up everyone from reporters to celebrities. They then only need to cross the room to get a new coif from Vidal Sassoon's elite team of hair stylists. The average cost of a Oscar hairdo is a hair-raising 7 thousand dollars.

Once you're all dolled up - it's back upstairs for a cocktail at Bacardi's O room - in case you're wondering - that's O for Orange.

They've had a special cocktail designed for the big week, and hope it will make a big enough splash to tempt punters all year round.

A couple of blocks away The Beverly Hills Four Seasons has their pastry chef Donald Wressell working overtime in order to give each guest an Oscar-themed chocolate treat.

And to top off the whole experience, guests can get an eyeful on Wressell's annual chocolate homage to the five nominees for best picture.

"Well when you are at the Oscars the entire world sees you up close. You want luminous skin. You want skin that looks alive. Luminous skin is also about uniform pigment, tiny tight pores, firm skin and celebrities really want to use the least amount of make-up. They want to highlight that skin because healthy skin is synonymous with young looking skin."

4. Wide of Ole Henriksen working on someone's face

5. Medium of Ole Henriksen applying a peel gel to woman's face

AP Entertainment

Los Angeles, 4 February 2013

6. Fashion shot: Jessica Chastain

7. Wide of Jessica Chastain posing for photographers next to Oscar statues

"I must say, we feel so blessed to have so many extraordinary celebrities that come to the spa. Many as long as ten fifteen years. Jessica Chastain, we prepared her last year for her Oscar appearance when she was nominated and I have high hopes this year that she is going to win. "

"And oh my goodness, Katy Perry. She doesn't quite sing for us in here but I have to tell you. She has personality plus. Her entire family comes in for treatments. For Katy it's all about of course clean, healthy and radiant looking skin. When on stage, she wears tons of make-up. It looks absolutely beautiful, but obviously in the real world she just wants to show her skin looking healthy and radiant. "

"And Amy Adams, beautiful. Speaking of a beautiful woman with red hair, which actually her stylist Christina Ehrlich that brought her to our premises. Christina takes great charge of her as far as dressing her beautifully, and obviously leading her to the best places as far as skin care. So she has delicate and refined skin. So for her it's all about a calmative and soothing treatment."

AP Entertainment

Los Angeles, 4 February 2013

15. Medium of Hugh Jackman posing for photographers

AP Entertainment

Los Angeles, 7 February 2013

16. SOUNDBITE (English) Ole Henriksen/, on client Hugh Jackman:

"Hugh (Jackman) has flawless skin but he is an example of a man who wants to look his best. He takes pride in his appearance. It's very apparent, by the way the man exercises and stays fit."

17. Close-up of flaxseed, almond oil and honey being stirred

18. Close-up of flaxseed, almond oil, and honey being scrubbed on to woman's skin

"A recipe made just from the flaxseed meal, loaded with Omega three, six and nine fats but also very gritty. Very much exfoliating in a gentle manner. An ounce of that with an ounce of almond oil. Almond oil is soothing and comforting. It provides a beautiful glide for the scrub and then a table spoon full of honey. Honey is a great humectant, its anti-bacterial. You stir them together. You have a scrub that you can use numerous times and you work it into your skin two or three times a week in upward, outward motions, tiny circular motions, getting into every crevice in the face, spend about two or three minutes doing it. You rinse it off. Your skin will look like it had a professional treatment."

20. Close-up of cucumber wrapped in gauze being applied to woman's eyes

21. SOUNDBITE (English) Ole Henriksen/, on a homemade recipe for the eyes:

"A trick that works absolutely beautiful and we do it on all our celebrities here, grate cucumbers, lay them on a piece of gauze, turn them into a sushi roll and place them on the eyes. Now the beauty is when you grate the cucumber, you release all the enzymes. All the juice can interact with the eye region because you can press it on firmly and leave it on in place for about ten minutes. It's an amazing anti-aging treatment both to de-puff, to take fatigueness out of the eye region and to firm the eye region."

22. Medium of towel removed from woman's finished skin

STORYLINE

BEAUTIFUL OSCAR PERFECT SKIN, AT HOME

Aside from luxurious gowns and extravagant jewelry, people from all over the world will have their eyes set on the stars flawless skin while parading down the Oscar red carpet.

This skin care expert has been sought out by some of the biggest names of Hollywood including Barbara Streisand, Madonna, Charlize Theron and many more.

Plus he's here to spill the details about how his celebrity clients have such amazing skin.

His name is Ole Henriksen. He is the founder of OLEHENRIKSEN face/body spa and skincare line.

"Well when you are at the Oscars the entire world sees you up close," said Henriksen. "You want luminous skin. You want skin that looks alive. Luminous skin is also about uniform pigment, tiny tight pores, firm skin and celebrities really want to use the least amount of make-up. They want to highlight that skin because healthy skin is synonymous with young looking skin."

Henriksen has been working with celebrities since 1975 and notes that what he admires most is their discipline in taking care of their bodies. For the most part, they exercise daily, eat healthy food and take great care of their skin.

"I must say, we feel so blessed to have so many extraordinary celebrities that come to the spa. Many as long as ten, fifteen years," said Henriksen. "Jessica Chastain, we prepared her last year for her Oscar appearance when she was nominated and I have high hopes this year that she is going to win."

Jessica Chastain is nominated this year as Best Supporting Actress for "Zero Dark Thirty."

Celebrity men are big fans as well including people such as Daniel Craig, Prince, Matthew McConaughey, Hugh Jackman and Mark Wahlberg.

"Mark (Wahlberg) is all about deep cleansing, complexion treatments," said Henriksen. "Truly, the texture of his skin now is so flawless it's truly baby soft."

Another male client is Oscar nominated Hugh Jackman. Jackman is nominated as Best Actor for "Les Miserables."

"Hugh (Jackman) has flawless skin but he is an example of a man who wants to look his best. He takes pride in his appearance. It's very apparent, by the way the man exercises and stays fit," noted Henriksen.

Another current nominee client is Amy Adams. Adams is nominated for Best Supporting Actress for "The Master."

"And Amy Adams, beautiful. Speaking of a beautiful woman with red hair, which actually her stylist Christina Ehrlich that brought her to our premises. Christina takes great charge of her as far as dressing her beautifully and obviously leading her to the best places as far as skin care. So she has delicate and refined skin. So for her it's all about a calmative and soothing treatment."

Pop star Katy Perry has also sought out Ole Henriksen for her troubled skin.

"And oh my goodness, Katy Perry. She doesn't quite sing for us in here but I have to tell you. She has personality plus," said Henriksen. "For Katy it's all about clean, healthy and radiant looking skin. When on stage, she wears tons of make-up. It looks absolutely beautiful but obviously in the real world she just wants to show her skin looking healthy and radiant."

For people at home that would like to obtain a healthy celebrity glow but don't have the means or access to a spa, Henriksen has some homemade recipes.

"A recipe made just from the flaxseed meal, loaded with Omega three, six and nine fats but also very gritty," explained Henriksen. "Very much exfoliating in a gentle manner. An ounce of that with an ounce of almond oil. Almond oil is soothing and comforting. It provides a beautiful glide for the scrub and then a table spoon full of honey. Honey is a great humectant, its anti-bacterial. You stir them together. You have a scrub that you can use numerous times and you work it into your skin two or three times a week in upward, outward motions, tiny circular motions, getting into every crevice in the face, spend about two or three minutes doing it. You rinse it off. Your skin will look like it had a professional treatment."

Whether you are using professional skin products or homemade skin care recipes, Henriksen points out that regularity is essential. You have to stick to your scheduled skin care plan and follow through, just as you would do for your teeth or hair.

"Today our theme is the royal treatment, being king for a day. A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

4. Wide of woman waxing eyebrows by Travertine Spa

5. Medium of woman waxing eyebrows by Travertine Spa

6. Medium of makeup applied to woman by

7. SOUNDBITE (English) Philip Bloch/Celebrity Stylist:

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products, you get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

8. Wide of The Silver Spoon room

9. Medium of actor Tatiana Ali trying on a hat

10. Medium of hair stylist curling woman's hair

11. SOUNDBITE (English) Melissa Lemer/The Silver Spoon:

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public and capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

12. Zoom in to Ink Slingers tattoo clothing

13. Wide of rhinestone leather purses

14. Pan down of Ink Slingers table

15. SOUNDBITE (English) Charlie Lapson/Designer for Charlie Lapson:

"This one is one that a lot of ladies, including those 'Desperate Housewives,' Nicolette Sheridan, Felicity Huffman and a lot of of other collectors of my beautiful bags. They'll be wearing to all the pre-parties."

16. Medium of brown Charlie Lapson hand bag

17. Zoom out of framed pictures of Charlie Lapson clients such as Felicity Huffman, Marcia Cross and Debra Messing."

"Yesterday we had Nicolette Sheridan. She enjoyed some of our special fabric Italian gold. Which is something unique on the market right now. It's valued at about six to ten thousand dollars."

19. Close-up of the special fabric Italian gold bracelet

20. Medium of gold beaded necklace

21. Wide of jewelry case full of jewelry

22. Medium of 'Just in Case' discreet condom holding box

23. Wide of The Silver Spoon room

OSCAR GIFT LOUNGE

In celebration of the upcoming Academy Awards, The Silver Spoon Hollywood Buffet caters to the red-carpet celebrities and stylists crave.

"Today our theme is the royal treatment, being king for a day," explained The Silver Spoon Founder Melissa Lemer. "A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

The gift lounge included prestigious designers, jewellers, cosmetic and skin care lines from around the world. Celebrity stylist Philip Bloch attended for more than just the free goodies.

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products," explained Bloch. "You get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public," explained Lemer. "And capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

The Silver Spoon Entertainment Marketing has set the trend for these events in Hollywood during award season. Designers, jewellers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event. The company is the creation of partners Melissa Lemer and Lorena Bendinskas.

Its award season time in Hollywood and for many LA celebrities that also means freebie time.

Gifting suites and gift bags have been a part of awards season for decades, meaning that every nominee is a 'winner'.

STORY-LINE:

Eyeing up a free gift in Hollywood.

A number of gifting suites are busy luring celebrities and their teams in the hope of promoting new products and services.

Here, a range of free goods are handed out, from anti-aging creams and trips around the world, to new technologies, jewellery and more.

The Secret Room Events Red Carpet Style and Luxury Lounge, held on February 21, 2017 was the one of the busiest this year.

Held at the SLS Hotel at Beverly Hills, 25 vendors set up shop for one day only.

Wall-to-wall invited talent, producers, directors, and stylists were given access to the new products and services.

Secret Room Events spokesperson, Natalie Alvarez says the suites are a chance for invited guests and vendors to be pampered and get media coverage.

"This event is a luxury gifting suite. It's a luxury lounge where celebrities are pampered with products, vacations, jewellery, makeup, everything, so this is their opportunity to just be kind of pampered, be spoiled. It's nominated actors, actresses and all forms of media and press," says Alvarez.

So what's inside some of the goodie bags on offer?

There are anti-aging treatments, including a wrinkle lift serum.

There are also offers of Botox and various other beauty creams as well as makeup, manicures and hair styling.

And while every actor wants to win a gold Oscar statue, for those who miss out there's always gold face cream instead.

"It's fantastic. We had a lot of celebrities coming. Today I've been introducing my new skincare line and new mask with 24-carat gold. The celebrities are going to be wearing the mask to the Oscars, to the event Sunday."

Other gifts include an all-inclusive five-night visit Croatia by the Croatian National Tourist Board, a headset for streaming TV and various other gadgets.

There's even a Vivajennz purse that has a pour spout for your beverages.

And the gift for people who have everything? A personalised piece of "cremation" jewellery that allows a loved ones ashes to be preserved forever in a necklace.

At another gifting suite at a Hollywood restaurant, 25 vendors are taking part in the 9th annual Valentine Romance Oscar Style Lounge &amp; Party (held Thursday Feb 22, 2017)

Clothes, jewellery and wine are among the big draw cards, along with with anti-aging water.

Perricone Hydrogen Water is made by celebrity dermatologist Dr. Nicolas Perricone.

He says his energy water works at the cellular level to improve skin quality while attacking free-radicals.

"This is a true incredible drink because it's an antioxidant, anti-inflammatory, and works in a matter of minutes in terms of the way you feel but its just water and hydrogen, no caffeine, no sugar and no stimulants, no amino acids, just pure water," says Perricone.

For something different, stars can also take home a quirky crystal encrusted handbag by designer Timmy Woods.

These gifting suites are not affiliated to or endorsed by the Academy of Motion Pictures Arts and Sciences.

But as awards season hots up it's an opportunity for retailers to get their products seen.

"I'm here because my clothing, which is really utterly glamorous, seductive and magical, really works at old Hollywood glamour magic and that's what I'm all about," says Wong.

On Monday morning following the Oscars, the top 25 acting and directing nominee losers will actually be winners when they receive the "Everyone Wins" Nominee Gift Bag delivered for the 15th year to their door.

Items include food, tech gadgets, jewellery and vacations. But the bag is also not affiliated with the Academy Awards.

"They're going to be winners in the gift department so if they happen to loose this it will be a fun consolation prize for them to go through, enjoy and share with their loved ones and the reaction has been so positive over the years we've had so many folks who have been nominated who've gone on the trips that we've given them in their gift bag. Amy Adams one year wore the T-shirt in her gift bag to the gym the day after we had it delivered to her so those paparazzi pictures were obviously thrilling for the client who gave those shirts to her," says Fary.

Included this year's "Everyone Wins" bag is a high-end private three-day mansion vacation at Lost Coast Ranch in Northern California, a trip to Hawaii, a customized box of engraved crayons and a brand of apples that are supposed to never turn brown.

"This event is a luxury gifting suite. It's a luxury lounge where celebrities are pampered with products, vacations, jewellery, makeup, everything, so this is their opportunity to just be kind of pampered, be spoiled. It's nominated actors, actresses and all forms of media and press."

10. Close of Instant Wrinkle Lift Serum by Cosmetic Research Laboratories LLC in travel packages

"It's fantastic. We had a lot of celebrities coming. Today I've been introducing my new skincare line and new mask with 24 carat gold. The celebrities are going to be wearing the mask to the Oscars, to the event on Sunday."

21. Pull out of The Croatian National Tourist Board booth

22. Close of media steaming glasses

23. Pull out of Vivajennz purse that dispenses alcohol

24. Mid of guest being shown cremation jewellery

25. Close of cremation necklace

West Hollywood, California, US - 23 February 2017

26. Pull out exterior of Fig &amp; Olive restaurant

27. Wide interior with guests

28. Mid of guests having pictures taken

29. Tilt up from wine display to guest sampling wine

30. Set up Dr. Nicholas Perricone, dermatologist

31. Mid of Dr. Nicholas Perricone taking photo with actress

32. Close of Perricone Hydrogen Water cans

33. SOUNDBITE (English) Dr. Nicholas Perricone, dermatologist:

"This is a true incredible drink because it's an antioxidant, anti-inflammatory, and works in a matter of minutes in terms of the way you feel but its just water and hydrogen, no caffeine, no sugar and no stimulants, no amino acids, just pure water."

34. Pull out from crystal purse with the word Trump on the outside created by purse designer Timmy Woods of Beverly Hills

"They're going to be winners in the gift department so if they happen to loose this it will be a fun consolation prize for them to go through, enjoy and share with their loved ones and the reaction has been so positive over the years we've had so many folks who have been nominated who've gone on the trips that we've given them in their gift bag. Amy Adams one year wore the T-shirt in her gift bag to the gym the day after we had it delivered to her so those paparazzi pictures were obviously thrilling for the client who gave those shirts to her."

Items include everything from skincare products to jewellery and holidays.

"This is our 16th year putting together the 'Everyone Wins Nominee Gift Bag.'" says Lash Fary, the founder and president of Distinctive Assets.

"This is an independent production and we have no association with the Academy, which means that we choose to only gift the 25 top nominees in the acting and directing categories.

"Over the past 16 years, we've gotten such incredible feedback from the celebrities who get these gift bags.

"We roll this up right to their front door or to their hotel rooms, if they're visiting Los Angeles, and we love seeing them act like children on Christmas morning going through this fabulous gift bag."

In 2016, the Academy of Motion Picture Arts and Sciences sued Distinctive Assets and the case was settled amicably.

The settlement stated that the Academy and the Oscars have no relationship with Distinctive Asset's offerings and the marketing company would not use the Academy's trademarks.

Just before the 2006 Oscars, the IRS flagged up the bags as taxable income, adding those who accepted them would have to pay up.

A few months later, the Academy and the IRS reached a settlement on undisclosed taxes from bags given out in previous years.

The Academy also announced it would no longer be giving out the giftbags, having already quietly voted to stop the practice. Marketing companies have continued to provide gifts to celebrities.

Janice O'Leary, the Los Angeles editor of the luxury lifestyle magazine 'Robb Report,' says award season is always an exciting time in LA.

"It is a wild weekend in LA," she says.

"The energy here is really high and you see this uptick in luxury, all over LA, over this weekend and even for the past few weeks, you feel that energy.

"People are driving their fancy cars, backing them out of the garage, taking them to the award ceremonies and viewing parties. The Peninsula is unrolling some Rolls Royce's, the Waldorf Astoria has a few Aston Martins on hand for a few VIP guests."

This year, celebrities are also being offered holidays, including a 12-night trip for two to Tanzania by International Expeditions.

Koloa Landing Resort at Poipu in Hawaii is a 6-night/7 day trip in a deluxe ocean villa.

Avaton Luxury Villas Resort, a member of Relais &amp; Chateau, is offering a contemporary beach front escape, overlooking the waters at Halkidiki, Greece.

Golden Door spa has a week of total mind, body, spirit renewal for two.

Margot Black, a spokesperson for International Expeditions, claims these exclusive trips provide total privacy for the stars.

"We want to make sure that everybody has time to get away from it all and really explore the planet," she says.

"When celebrities come to us, we make sure they're uninterrupted, not photographed.

"If a paparazzi wants to go into Tanzania or Zanzibar, we doubt they'll make it there, so we just want to make sure everybody has an opportunity to have a great vacation and relax on their own terms."

Other interesting items in the gift bag this year include the Vaya Tyffyn contemporary lunchbox and a Jimi Hendrix painting by Reian Williams Fine Art.

Shop Modern Innovations has provided this Levitating Bluetooth Speaker.

Another big trend this year is DNA kits. The 23andMe DNA kit helps people trace their ancestry just by taking a bit of saliva.

PROVEN is a new beauty startup that uses artificial intelligence to create personalised skin care products for consumers.

Each nominee has had face lotion created just for them, with their names on the bottles.

Ming Zhao, the CEO and co-founder of PROVEN, says consumers fill out an online form and receive a skin profile based on findings from PROVEN'S skincare database.

The database is nicknamed "The Beauty Genome Project" and was built using bots to analyse eight million customer reviews.

"We use artificial intelligence and machine learning to build the largest beauty data base in the world, which we nicknamed the 'Beauty Genome Project.'" explains Zhao.

"A consumer will tell us a little bit about their skin, about their lifestyle, about where they live, their climate, as well as their skin concerns.

"And based on that, we can run it through our one-of-a-kind system to find exact ingredients that will work best for them.

"On top of that, our consulting dermatologist adds additional input of the most cutting-edge ingredients that will really make the most effective high-performance products for them."

Also in the bag are offbeat items such as MZ Magic Mud toothpaste with activated coconut shell charcoal and bentonite clay, plus a ten-piece marble makeup brush set from Inception of Beauty.

There are even slightly less glamorous, but practical items, such as Dandi Patch, an underarm sweat patch, and Pepperface, which is a pepper spray in a sleek container.

The gift bags are also embracing technology by adding access to the NeverMissed dating app.

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"This is our 16th year putting together the 'Everyone Wins Nominee Gift Bag.' This is an independent production and we have no association with the Academy, which means that we choose to only gift the 25 top nominees in the acting and directing categories. Over the past 16 years, we've gotten such incredible feedback from the celebrities who get these gift bags. We roll this up right to their front door or to their hotel rooms, if they're visiting Los Angeles, and we love seeing them act like children on Christmas morning going through this fabulous gift bag."

"It is a wild weekend in LA. The energy here is really high and you see this uptick in luxury, all over LA, over this weekend and even for the past few weeks, you feel that energy. People are driving their fancy cars, backing them out of the garage, taking them to the award ceremonies and viewing parties. The Peninsula is unrolling some Rolls Royce's, the Waldorf Astoria has a few Aston Martins on hand for a few VIP guests."

7. Mid of travel displays on table

8. Close of International Expeditions poster

9. Close of photo of Tanzania hotel room on table

10. Pull out of Koloa Landing Resort at PoiPu, Hawaii poster

11. Close of Avaton Luxury Villas Resort, Greece

12. Close of Golden Door spa certificate

13. Setup shot of Margot Black, Spokesperson for International Expeditions, typing on laptop

"We want to make sure that everybody has time to get away from it all and really explore the planet. When celebrities come to us, we make sure they're uninterrupted, not photographed. If a paparazzi wants to go into Tanzania or Zanzibar, we doubt they'll make it there, so we just want to make sure everybody has an opportunity to have a great vacation and relax on their own terms."

"We use artificial intelligence and machine learning to build the largest beauty data base in the world, which we nicknamed the 'Beauty Genome Project.' A consumer will tell us a little bit about their skin, about their lifestyle, about where they live, their climate, as well as their skin concerns. And based on that, we can run it through our one-of-a-kind system to find exact ingredients that will work best for them. On top of that, our consulting dermatologist adds additional input of the most cutting-edge ingredients that will really make the most effective high-performance products for them."