Gartner Hype Cycle (VIDEO)

Get an impression of a lecture about the Gartner Hype Cycle.

Duration:

10 minutes

Google Zero Moment of Truth

The zero moment of truth (ZMOT) refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. The number of consumers researching a product online prior to purchase has been on the rise in recent years as the internet and mobile continue to advance. Look how the concept of ZMOT is explained to BA students.