Disclosure statement

Dana R Fisher receives funding from the MacArthur Foundation, the Norwegian Research Council, and the Social Sciences and Humanities Research Council of Canada.

Dawn Marie Dow and Rashawn Ray do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Implementing a methodology Dana Fisher has used to study big protests since 2000, our team snakes through the crowds, surveying every fifth person who is willing to participate.

We randomly surveyed a total of 1,064 participants at the Women’s March, the March for Science and the People’s Climate March to learn who was participating and why. Although the protesters vary in many ways, our data show some important consistencies.

This finding is important because the literature on social movements typically assumes that marches that are focused on specific issues – like women’s rights or climate change – bring out different participants. Finding so many similarities across these populations of protesters suggests these discrete events are part of a bigger movement.

The Resistance draws new activists

A third of the participants at the Women’s March reported never participating in a protest before. Thirty percent were new at the March for Science, and 24 percent were new at the People’s Climate March.

Some have speculated about the long-termfate of this activism. Our data show these newcomers have become repeat protesters: 45 percent of the participants at the March for Science and 70 percent of participants of the People’s Climate March had also participated in the Women’s March. Thirty-four percent of the participants at the People’s Climate March had participated in the March for Science the previous weekend.

The Resistance is diverse

Respondents reported being motivated to participate by multiple pressing issues including women’s rights, the environment, reproductive rights, racial justice, immigration and LGBTQ issues. In fact, these issues were mentioned consistently by participants across the various marches, regardless of the main focus of the event.

Although respondents from our samples were predominately white and highly educated, the distribution of participants at the Women’s March and the People’s Climate March is pretty consistent with the racial and ethnic distribution of college-educated Americans. Nearly one-quarter of respondents reported being Asian, black, Latino or multiracial.

The Resistance is majority Democrat

Most participants in all three marches report having voted for Hillary Clinton for president. In fact, 90 percent of the participants at the Women’s March, 84 percent at the March for Science and 82 percent at the People’s Climate March did so.

What’s interesting is the percentage has gone down for each march, suggesting that the Resistance is increasingly drawing people from beyond the Democratic Party, specifically third-party voters and eligible voters who didn’t participate in the 2016 election.

Additionally, the majority of participants at all three events reported that the outcome of the 2016 election was important to their decision to march.

The Resistance is social media literate

Social media played an impressive role in mobilizing people to participate in the Women’s March, which started as a Facebook post by a white grandmother in Hawaii the day after the election.

Seventy percent of Women’s March participants said they heard of the march from Facebook and 40 percent said it was the most important channel through which they heard about it.

Facebook played a less dominant role in mobilizing participants for the March for Science (49 percent) and the People’s Climate March (31 percent), but it continued to be a main channel for information about the events.

The key question now is what happens next to all of these new activists. Will they remain engaged? Will this activism translate into a surge in voters in the midterm elections? How might organizations and political parties integrate these newcomers and keep them interested? Now matter what happens, we’ll be out there in the streets talking to the crowds.