Making a compelling case for change is the recent experience of Dong Mingzhu, chairwoman of China’s biggest maker of air conditioners Gree Electric Appliances, who found her face splashed on a huge screen erected along a street in the port city of Ningbo that displays images of people caught jaywalking by surveillance cameras.

That artificial intelligence-backed surveillance system, however, erred in capturing Dong’s image on Wednesday from an advertisement on the side of a moving bus.