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* Demonstrate effective self-management in terms of time, planning and behaviour, motivation, self-starting, initiative and enterprise

Aims

This is the signature module of the SH Marketing scheme. It allows students to apply, to a substantial topic with a commercial focus, the wide array of knowledge, understanding and skills that they have learned in the rest of the SH Marketing scheme. It serves, if a student so chooses, as a timely bridge to the world of Marketing practice and employment.

Brief description

The module requires a student to design and complete a substantial, commercially focused (though not necessarily commercially-sponsored) Marketing project. It requires the gathering and interpretation of relevant evidence, the proposal of well-reasoned options, and a recommendation of how best an organization may deal with issues that arise.

Content

Monthly meetings to sustain the rhythm and completion of stages of designing and completing a substantial, commercially-focused Marketing project:

Module Skills

Students will be expected to analyse and interpret appropriate statistical data.

Communication

Students will develop writen communication skills when submitting the project proposal and report. Students will develop oral communication skills in group and individual seminars.

Improving own Learning and Performance

Students will need to devise and apply realistic learning and self management strategies.

Information Technology

Students will be expected to use a word-processor to prepare their written work. Students will use on-line databases (e.g. Mintel; Nexis) to do background research.

Personal Development and Career planning

The requirement to choose a project with a commercial focus guides the student to develop in-depth knowledge and understanding of Marketing practice that potentially is useful in career planning.

Problem solving

Students will identify options for how an organization might deal with issues that arise in the project and, based on reasoned argument, will recommend the best way for the organization to proceed.

Research skills

Students will do background research on the chosen project, involving both a search of secondary literature and discussions with designated experts. Depending on the nature of data gathered by their research, students will use appropriate skills to analyze them.

Subject Specific Skills

Students will develop cognitive skills in framing problems from a Marketing perspective.