How giddyupgirl started their print or packaging design journey

Company name

giddyupgirl

Overview

giddyupgirl is the inspiration of mother of three, Tammy. While watching her (then) 13-year old horse-crazy daughter at Horse Training Camp, Tammy realised there wasn't an edgy fashion label dedicated to young girls and teens with a passion for horses - most girls were wearing surf brands!

With over 15 years as an international model (including being TV Hostess on the game show Say G'Day with Greg Evans) and working in the fashion wholesale and retail markets, Tammy quickly developed her launch range of premium products and hit the market in May 2004. Initially distributed via the http://www.giddyupgirl.com.au web site and a small selection of stores, many of giddyupgirl product lines were sold out in just six weeks. Tammy realized she had a winning idea.

The label is designed for young girls 6-11 years and teens 12-18 years. Tammy's research revealed the teenage market was screaming out for some edgy horsey fashion with young girls wanting everyone to know how much they loved their horses without compromising on up to the minute fashion concepts. Tammy has also found her teenage range was selling to the groovy horsey 25+ age group so she has launched the giddyup line to cater for the more mature horse lover, again not compromising on fashion flair.

Tell us a bit about who you are and the people you reach

Teens and fashion concious 20+ - think Roxy and Miss Sixty

Requirements

We are a young growing clothing label dedicated to young equestrian riders with little budget but require the assitance of a proffesional with an edge and the hope that we can establish a working relationship. We require a print that we can use on a luggage line that utilizes two horseshoes in the Chanel C's format. We would like them to connect like the way Gucci connects their 2 G's but have a "youthful" edge. The word giddyup can be used spasmodically but not too much as we dont want to have too much text throughout the print. We would also be happy with just the two Horseshoes.

This is a repeated print just as Louis Vuiton or Gucci would use but using the two horsehoes like the two C's of Chanel!