Cupcakes & Other Good Stuff

When your cupcake franchise is called Cupcakes, fun is obviously the main ingredient. Just like cupcakes themselves, the brand is made from simple, high-quality ingredients that come together to create something bold and iconic.

The new logo is a modern take on vintage bakeries, while drawing inspiration from icing-piped typography. Packaging comes to life through a flexible system that seamlessly connects every size of cupcake box to form ever-changing patterned murals at retail locations.