There are few platforms on the Internet with demographic data as accurate as Facebook. Unlike data from other sites, like Google or Advertising.com, Facebook users actually provide all their demographic information because it is a social media platform. As a marketer and a small business owner, that's a goldmine. A lot of advertising dollars spent on branding is wasted because people who aren’t in your target market see the ads. How many times have you seen a commercial on TV for a product you didn't care about? Facebook is different, again because it is a social media platform and the users provide the information. Facebook allows you to focus your branding in to only your target market. Your brand will be constantly exposed to the right people -while they are being social-, without you having to spend advertising dollars on the wrong people.