Mori Girl

Ive just fallen in love with blog Mori Girl after discovering it via Three Buttons . Its full of pretty fashion and inspiration based aroun...

Ive just fallen in love with blog Mori Girl after discovering it via Three Buttons. Its full of pretty fashion and inspiration based around the subculture of the Mori Girl.

The mori girls (森ガール) belong to a Japanese subculture. 'Mori' means forest in Japanese, and mori girls look like fairytale forest wanderers in their loose dresses, vintage prints and quaint accessories. Mori girls choose to live their lives on their own terms, stopping to appreciate the little things that others overlook amidst the hustle and bustle of daily life.

when i was in japan i found the most amazing girls shops and they were filled with blue + cream + florals + beautiful brown leather bags and boots! they were my fave shops there and they were TOTALLY MORI GIRL shops!!! i never knew they had a name. how funny! love it