Uncovering The Most Innovative Solution of the Year

The Innovation Cup

The DrivingSales Innovation Cup is an annual dealer-driven contest that aims to uncover the auto industry’s “Most Innovative Solution.” Any solution provider can apply, but only five are chosen to compete head-to-head and live onstage.

The contest is held each October during a general session of the DrivingSales Executive Summit. The automotive vendor finalist are invited onstage to present their solution/product in front of the entire conference attendance. A panel of Dealers assesses each solution and then determines the winner of the Innovation Cup Award for “The Most Innovative Solution of the Year.”

Once per year at the start of the fourth quarter, the most progressive dealers gather to collaborate on the most innovative trends and formulate their business plans for the following year. Each year the attendees are invigorated with profit-building strategies and leave prepared with actionable goals to increase their success.