community

It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes, [...]

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends [...]

In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their [...]

As my colleague, Pam Flores, wrote a few weeks ago, many have dubbed the 2012 Olympic Games the Socailympics. Why? Because social media will be as prevalent at the 2012 games as bad blazers and white [...]

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of [...]

Earlier this week I had an interesting conversation with a client that I want to share. Our talk focused on the issue: Can you make community advocates or are they born? My client argued that she [...]