Safety and security continues to drive smart home adoption with expanding IoT cloud platforms, and growing product innovation. While home services providers have the largest market share currently, sales in the retail/DIY channel has doubled per annum over the past few years.

ON World’s recently completed survey with 1,000+ U.S. consumers found that 1 in 3 are likely to use smart home solutions within the next three years and two-thirds of these are likely to purchase at least one safety and security product.

For half the respondents, safety and security is the primary reason they would adopt a smart home system. After cost, the most important purchasing considerations are whole-home coverage and system integration.

ON World's analysis of hundreds of safety and security products found that nearly half were launched within the past 20 months. Annual retail sales of smart home safety and security products is projected to nearly triple in 2015 from two years ago.
By 2020, there will be over 37 million smart home safety and security systems installed worldwide up from <5 million in 2014. Managed services will make up the majority over this period but retail/DIY systems will increase almost two times faster.

Based on surveys and phone interviews with 1,000+ individuals across the whole smart home value chain along with an evaluation of 170+ products and 20,000 consumer reviews, this report covers the complete IP security/smart home market for managed services (e.g. telecom/cable and security companies) as well as smart home safety and security products and services in the managed services, retail/DIY and professional installer channels.

This report is part of a series of reports on the smart home that may be purchased separately or as part of a report set.