Broome a target for Singapore traveller market

The holiday hotspot of Broome would be the ideal Australian destination to compete with international favourites such as Hong Kong and Bali in the Singaporean market, according to leading travel agents.

After the success of the second series of trial flights between the Kimberley town and Lion City, holiday companies in Singapore have given the future marketability of a potential permanent service a big thumbs-up.

Dynasty Travel senior product manager Dorothy Cheong, pictured, said being able to travel to Australia in less than four hours would be a major drawcard for Singaporeans.

“For a similar flight time, passengers could fly to places like Hong Kong, Bangkok and Bali, but a direct service to Broome means you are adding Australia to that list and that is a big deal,” she said.