I agree that you want to price your book fairly in order to make it appear it has more quality. On the other side, if an author is relatively new and has a small following, I would tell them to focus all of their marketing into a certain week and aim for one of the top 20 paid spots in their category. Once there, they can raise the price of the book and see how it influences sales.

The hardest part about the process is getting the word out to readers if you are a new author, so the cheaper it is in the beginning, the better it will sell. Again, I mainly recommend this to newer authors who don't have much of a platform yet and need to gain visibility.

You mention the author's cut on Amazon is 45%. My hubby's royalty per paperback copy is currently less than 25%. Why the difference, do you suppose? Does the royalty percentage vary based on retail price or other factors?

I have been debating about the cost of my first book which I will be releasing very soon. And I have decided to just about double my original price of $10 or $12 to $20.

Even though the book is short and only features 12 songs, I have put quite a decent amount of blood, sweat, and tears into it and I believe in it and it has proven itself effective many times over in my trial runs. Therefore it is valuable.

I also definitely want some wiggle room to give the occasional discount. For my students whom I already told my original price to, I will give them a period of time to purchase it at the discounted rate off the bat.

And yes, the intro/outro bit is cool. Sometimes I feel things like that are wasteful of my time (if every video has the same one). During the intro I wasn't sure if it was necessary or if it matched the video, but when the song came back at the end, I had become accustomed to it and I liked it more. I also felt that it matched your general message.