We generally don't discuss moderation issues in public fora. However, I will make and exception and respond here.

In my opinion (I'm sure others as well) "sheeple" is meant to be a derogatory term. Someone that just follows the herd mindlessly and without thought. I am sure this is the message Samsung intended to portray as well. This would be similar to calling all those Samsung Galaxy S III owners "lemmings".

'nuff said.

Many is not the same as all. Saying "many people are stupid" is of course not a personal insult. Also you can say things about a group jokingly but with a kernel of truth. Such as in this case.

But personal attacks that some people here makes very often are of course always wrong.