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Saturday, 25 January 2014

Clean Cut and 1 Million Women reblog

Have a read of the article by my business partner, Yatu Widders Hunt, as she explains Clean Cut's vision of sustainable fashion to 1 Million Women.

Yatu Widders Hunt and Carlie Ballard, two of my partners at Clean Cut.(I'm the one behind the lens!)

This guest post is written by Yatu Widders Hunt,
Communications Director of Clean Cut, a new collective bringing a more
sustainable focus to the Australian Fashion Industry.

Last year, Lisa Heinze, Carlie Ballard, Kelly Elkin & I came
together to form Clean Cut, a collective which is all about generating
greater awareness and celebration of the future of Australian fashion.

I guess you could call the four of us sustainable fashion advocates.
We were drawn together by a common goal of wanting to support and
perhaps gently nudge the industry, in a greener, fairer and more ethical
direction.

Equally, we wanted to support other fashion lovers like ourselves, to
make purchasing decisions that were more in line with their values.

There’s a lot I could talk about when it comes to the idea of ‘less is more.’

Like most others, Clean Cut would like to see less greenwashing and
more honesty in advertising, less garment worker exploitation and more
transparency, less ignorance and more awareness of how the fashion
industry is impacting on our environment.

But the one thing that stands out for me, that makes Clean Cut
unique, is the way we approach encouraging a more sustainable industry.
We believe that the best way we can make a difference, is to promote the
good work being done, to celebrate achievements and set the
sustainability standard by example.

In a nutshell, I suppose we want to see less negativity and more
celebration of the huge number of Australian fashion labels who are
moving in the right direction.

Sure, there are lots of things that still concern us about our
industry, there are a whole raft of areas where we can do better and
undoubtedly, we need to keep the pressure up and call out bad practice
when we see it.

We just don’t want the conversation about the future of our industry
to be dominated by the companies and individuals whose practices
shouldn’t be part of it. We want to make more room for the movers and
shakers who are breaking boundaries, agitating for change and putting
Australian ‘clean cut’ fashion on the map.

And there has been lots to celebrate.

Last year, iconic homegrown label Sass & Bide released a second
ethical accessory collection, Manning Cartell became ethically
accredited through Ethical Clothing Australia and Undressed announced it
was spreading its wings and heading south to Melbourne.

So this year, I am going to commit to spending less time giving
oxygen to the labels that are doing the wrong thing and more time
supporting and actively promoting the ones who are leading us into the
future of fashion.