On Friday 21st February, I will be delivering an evening session to the Strathclyde Business School MBA Alumni in Abu Dhabi. The session is entitled ‘Digital Darwinism and Digital Dinosaurs’ (please see the excellent work of Brian Solisin this area).

The term Digital Darwinism refers to a situation where technology and society evolve at a faster rate than our ability as businesses to adapt. A combination of Social Media, Connectivity, Mobile, the Cloud, Big Data and Gen C (constantly connected, empowered customers) has led many observers to predict the ‘End of Business as Usual’. Organisations who ‘get IT’ will survive and prosper; those who don’t will become Digital Dinosaurs.

In an era of disruptive change, no organisation is too big to fail nor too small to succeed

Digital dinosaurs – will your organisation be next?

Adapt or die – it is not the strongest of a species that survives, or the most intelligent, but rather the one most adaptable to change (Charles Darwin). Is your organisation ready?

Customer empowerment = the declining effectiveness of traditional approaches to sales and marketing. Does anyone listen to brand messages anymore

Unlearn sales and marketing – the power of Inbound/Content Marketing

Constantly connected customers (Gen C) expect Social Customer Service Excellence – Social Customer Service as the next frontier

Why email has become a productivity buster

By the year 2025, Digital Natives will make up 70% of the workforce. There is a better way of doing business – become a Social Business; re-engineer internal processes and systems using social technologies

Social Media and career development – building your own personal brand online has become critical to future career development

The session will be highly interactive with plenty of time for questions and two-way discussion.

I am in Abu Dhabi at that time delivering the ‘Social Media/Social Business: Strategy and Management’ elective class on the Strathclyde MBA Programme. I look forward to meeting everyone.

Take care and thanks to those who have helped to organise and promote the Friday evening session. If you would like to attend and have not yet registered just let me know and i will put you in touch with the session organisers.

PS – The Alumni and Guests session takes place on Friday 21st February at 7pm: Venue is the Strathclyde Abu Dhabi CTI Lecture Hall.