Client: HSBC Product: HSBC Advance In brief:HSBC Advance is a new, progressive and forward-thinking account. Create a campaign that echoes these values.Making a short story long: This was the global launch of a new bank account and needed an idea that would translate across all markets. The idea was based on the name ‘Advance’ and demonstrated how it might help you progress from where you are today. This was original photography and we commissioned Robert Wilson to shoot 100 models over the course of four weeks.Media: Press, direct mail, digital