State of the U.S. Online Retail Economy in Q3 2015

Digital commerce continues to grow at a strong year-over-year growth rate of 15% in Q3, with mobile commerce driving an increasingly meaningful contribution to the sector.

In this presentation, Comscore Chairman Emeritus & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.

Key insights from the webinar include:

Desktop e-commerce slowed to 8% for the quarter, but m-commerce accelerated to pick up most of the slack.

M-commerce grew 70% year-over-year in Q3 and now accounts for 16% of digital commerce, but there is still significant friction in the mobile buying process.

Most consumers only want a few retail apps on their phone, and their willingness to download has a lot to do with expected frequency of usage.

Consumer sentiment is healthy, with only 26% of consumers rating economic conditions as poor, although there is a modest uptick in concern about financial markets.

Continued health in the e-commerce channel, coupled with low gas prices and an extra shopping day between Thanksgiving and Christmas suggests that spending conditions are mostly favorable headed into the season.

Cyber Monday is predicted to surpass $3 billion in online sales and once again become the heaviest online spending day in history for 6th straight year.