‘Reputational Deficits’

What on earth, you might well ask, is a ‘reputational deficit’? You would have to ask Uber board member Bill Gurley, who used the term to describe the state of “what is still Silicon Valley’s most successful start-up” as described by the Financial Times. He told the paper: “It is going to take us a while to get out of this” when referring to the mess the company finds itself in after revelations of endemic sexism and a fair amount of hubris within its managerial ranks.