This one chart shows Pinterest’s massive potential as an e-commerce site

Pinterest is one of the biggest pre-IPO companies with an $11
billion valuation. Its main appeal is the way it works as a
digital bulletin board, where users can “pin” and share photos of
things they like, from food and recipes to clothing and shoes.

Because of its photo-centric model, Pinterest has attracted a lot
of interest as a potential e-commerce platform. And a recent
survey by Millward Brown, charted for us
by BI Intelligence, shows why: 32% of active Pinterest users
have bought something in a store after seeing it on Pinterest,
while more than half of the respondents said Pinterest helps them
find products they want to buy. Three-fourths of them said they
had visited a retailer or a website after browsing Pinterest.

This explains why Pinterest may soon add
a “Buy” button, according to reports in February, which would
allow users to make direct purchases within its platform. Sooner
than later, we may see Pinterest as one of the largest e-commerce
platforms.