For CareEnroll, a healthcare enrollment service based in Indiana, simplicity and clarity of brand and message was our primary focus. Our secondary focus was to not disrupt, but enhance their existing sales funnel.

Oftentimes students, faculty, staff, alumni, and the general public are unable to put a face to the leadership at a University. The President or Chancellor's touch is only felt at a distance.

Jeff Bullock, the President of the University of Dubuque has taken a much different approach. Since 2013, he has engaged students, faculty, community members, and other leaders through his insightful blog; "Leadership Matters for a Changing World".