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Celebrity stylist Christine Symonds used exclusively Aveda products to get presenter Kaley Cuoco’s Cali-cool hair look at the Golden Globes. Christine used Aveda’s new Speed of Light Blow Dry Accelerator Spray to get the sleek blowout that formed the base for Kaley’s effortless, touchable hair.

This past June, dreams were identified and powerful tools were provided to unlock these dreams at the second annual Dare to Dream conference held at the Mahaffey Theater in St. Petersburg, Florida produced by Aveda distributor and partner The Salon People.

Today, Aveda announced the appointment of April K. Anslinger to Senior VP/General Manager, Aveda – N.A., effective Feb 20, 2018. She will report directly to Chris Good, President, North America, with a matrix reporting line to Barbara De Laere, Senior VP, Global General Manager, Aveda.

Aveda considers the effects of their products not only on hair and skin, but on body, mind and emotion, as well. This approach to holistic beauty is merged with their innovations in botanical technologies, the latest of which is: Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color!

Aveda considers the effects of their products not only on hair or skin, but on body, mind and emotion and now, colorists can now apply this concept to demi color in Aveda’s greatest new launch: Full Spectrum Demi+ Custom-Deposit Treatment Hair Color!