Beddit App Brings Proven Sleep Science to Consumers

Launches Indiegogo Campaign to Finalize Wireless Sleep Sensor & App

August 08, 2013 07:00 AM Eastern Daylight Time

HELSINKI--(BUSINESS WIRE)--Beddit, makers of sleep tracking equipment used by professionals
worldwide, announced today the launch of a consumer-priced sleep sensor
on the popular crowd-funding platform Indiegogo.
The campaign is used for taking pre-orders at discounted price and the
funding will be used for finalizing the new consumer version of the
Beddit sensor and mobile app.

Better sleep equals better performance in all aspects of life and also
better health. Beddit’s proven sleep, heart rate and breathing
monitoring sensor and analysis app can be used at home for personal
training, stress management, athletic performance, optimizing wake-up
times, solving sleep problems, and other conditions that normally would
require sensors attached to the sleeper and expensive equipment.

While other smartphone-based sleep apps rely upon the phone's
accelerometer and microphone to approximate sleep conditions, Beddit
uses a method called ballistocardiography (BCG) coupled with a
sophisticated sensor under the sheet to bring scientific accuracy to a
smartphone-based sleep and wellness monitor. In addition, Beddit’s app
uses proven algorithms to crunch your sleep data and offer personalized
programs to achieve better sleep.

The sensor sends your sleep data over Bluetooth to the smartphone (iOS
or Android) and in the morning, the app analyzes your sleep and gives
you personalized coaching tips of how to improve sleep and optimize your
recovery. All of your sleep data remains confidential in your phone but
you can export it if you like.

As a pre-order on Indiegogo, Beddit is offered at $99, a 30% discount.
The sensor comes in two colors, black and white. The final product will
be available in November.

Sleep is an important part of our lives. After the success of Beddit Pro
- used for sleep research and personal training in 19 countries - Beddit
now brings this sleep science within everyone's reach at an affordable
price.

Beddit (founded in 2006) has offices in Finland and Silicon Valley.
Beddit develops and markets revolutionary products for sleep and
wellness tracking. Utilizing special sensor technology and sophisticated
signal analysis algorithms, Beddit has created products for tracking of
sleep, heart rate and breathing without any disturbing wearable sensors.
Beddit products are globally used by medical and training professionals
as well as by consumers. www.beddit.com