The Register's Editorial: Iowa waits while other states market exchanges

Those states have moved faster than ours to launch their insurance outreach efforts

12:59 AM,
Aug. 1, 2013

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The Register?s Editorial Board

Beginning in October, Americans can sign up for private health insurance in new exchanges created by the Affordable Care Act, the ambitious health reform law. They will be able to go online, compare plans and not worry about being charged more if they have pre-existing health problems. They will be insured on Jan. 1, 2014. So will millions more people who will be eligible for Medicaid coverage.

Colorado already has a television campaign underway to inform its residents of their opportunities for health insurance. Minnesota recently announced a $9 million marketing and advertising effort ...