Saturday, June 27 - 10:30am

Describing Resources with BIBFRAME at the National Library of Medicine
Nancy J. Fallgren, Metadata Specialist Librarian, National Library of Medicine

NLM has been collaborating with George Washington University, University of California, Davis, and Zepheira to draft an experimental common, core BIBFRAME data model and vocabulary that would be useful for bibliographic cataloging and beyond. With the draft at a comfortable level of completeness, we are using that BIBFRAME model in further experiments to convert existing description from a variety of XML schema and to catalog new bibliographic materials using RDA rules. This presentation will discuss the status of NLM’s practical experimentation using BIBFRAME for resource description, including some examples, and discussion of tools we are using and/or planning to use.

As the nature of the work in technical services changes, technical services managers and library administrators need to evaluate and project what type of skill sets must be added or changed to meet the needs of future projects and workflows. My presentation will identify eight areas of competence, or skill sets, which will need to be present in technical services for the department to remain viable during the period of transition from current cataloging practices to a linked data environment. The presentation will be given from a management perspective, outlining the need for establishing a training timetable, prioritizing skill set training, and justifying the costs and resources necessary for training to library administration. The presentation will be based on my book chapter, recently accepted for publication, in the monograph titled: Creating the 21st Century Academic Library: Volume 6: Rethinking Technical Services, edited by Bradford Lee Eden.

What Can We Do about Our Legacy?
Diane Hillmann, RDA Development Team

Underlying many of the recent conversations about new options for description is the fear that we could lose access to our legacy of MARC records, or compromise the transition from MARC to RDA sufficiently that we lose the value of those records. There are options for bringing that data with us as we move ahead, but there will need to be better understanding of what those options might be and how to make appropriate decisions for individual libraries or consortia for those conversations to proceed effectively.
The notion of pursuing ‘integration’ of MARC and RDA records, using the RDA fields brought into MARC, is often brought up, prompted by the early decisions of the RDA effort to pursue a ‘middle ground’ option, but better understanding of what is really different about RDA has made that option less attractive. Diane Hillmann, for many years a cataloger and tech services manager, and now a member of the RDA Development Team, will discuss the issues around these decisions, and suggest possible paths for librarians.

What does the phrase "librarians build communities" mean to you? Our project began with the idea that librarians can demonstrate commitment through volunteer work, but we recognize our engagement and commitments as library staff stretch far beyond that. To realize our full potential as a membership initiative group and eventually as a round table, we'd like to support, encourage, and recognize all forms of community connection. Bring your ideas and enthusiasm to this meeting to help craft the next movement in ALA and our profession - one that will celebrate the contributions and value that librarians bring to our communities.

Join ACRL’s Library Marketing and Outreach Interest Group for learning, sharing and creating opportunities. There will be a brief introductory presentation on the Group's past accomplishments, future plans and goals. Additionally, four mini-presentations, ten minutes each, will be shared during this time.

• Marketing the 21st Century Libraries -- Developing Successful Partnerships, focus on three case studies by Debra Lucas-Alfieri.
At a time when many libraries are losing its captive audiences to the internet, to shrinking print collections and a reduction in their campus footprints, some organizations are thriving. I will emphasize the information gathered from onsite visits to Drexel University, Rutgers University, and the University of Texas at San Antonio. Here, partnerships forged the way.
This research was conducted to write the forthcoming text book, "Marketing the 21st Century Libraries: The Time is Now".
• Memorable Connections: Using Marketing to Engage by Chris Davidson.
In an era where students have no idea what librarians offer, how can we mix marketing materials with engagement activities to change hearts and minds and bring more students to take advantage of the library's services?
• Student 2 Student Library Marketing: A Success Story Starting with Some <3 by Joyce Garczynski.
Are you looking to get students more involved in shaping your marketing and outreach efforts? If you are like me and my library you know that it can be a struggle to get started, especially figuring out which students to work with and how to best utilize their talents. This short presentation will address how we successfully integrated three student leaders into our promotional efforts and what we learned along the way.
• Social media contests as a tool for raising student awareness: the good, the bad and the ugly by Anne Peters.
We all know that social media is a great tool for student engagement, but the busy playing field and mysterious algorithms equal fierce competition for their attention. Contests are one way to break through the clutter. This presentation will cover some of the joys and pitfalls of running contests via Instagram, Twitter and Facebook, providing easy-to-implement ideas you can try out at your own library.

The ALCTS/LITA Electronic Resources Management Interest Group is hosting a panel put together by the ALCTS Acquisitions Section’s Acquisitions Technology Committee. Their meeting is titled “Meeting the E-Resources Challenge: Utilizing ERMS in Libraries.”

As libraries add more electronic resources to their collections, systems have been developed to centralize management of licensed records and provide efficient workflows within Technical Services. Are ERMS (Electronic Resources Management Systems) the ultimate solution in managing the ever-increasing complexities of electronic resources? Learn from librarians who have worked with ERMS and can provide advice that will help your library develop best practices in managing electronic resources.

Attendees will have an opportunity to share their experiences with search engine optimization. We will also discuss the SEO Best Practices Wiki entry in Library Success: A Best Practices Wiki as well as the latest SEO tools.

Please join the Role of the Professional Librarian in Technical Services Interest Group as we explore the challenges and opportunities of advancing to a higher administrative level in academic libraries. Have you ever wondered if you should make this move? Have you considered what it would take to reach that higher level? How can you be sure you’re on the right path? Three recently appointed administrators will discuss their move from department head to upper library administration. They will share the lessons learned from the search process and how they handled the inevitable transition issues. The panelists represent three viewpoints: Pixey Mosley made the move as an internal candidate; Paula Sullenger spent many years at one institution before becoming an administrator elsewhere, and Carmelita Pickett rose in responsibility at multiple institutions. The panelists will have advice and encouragement for your situation.

We asked for your feedback, and we got it! ALA is influential and great for networking -- but we can also be too complex, sometimes bureaucratic, and we send a lot of email. Well, we heard you loud and clear, and we are working on it. Help us stay on track. Through a series of “kitchen table conversations” at the 2015 Annual Conference, attendees will gather to dig deeper into the ALA member experience. Topics may include joining and renewing, reducing email “chatter,” and making sure you get the information that matters most to you. You do the talking; we’ll be there to listen, learn, and then act. Please participate in the conversation and help us shape a new ALA together.

Sponsors :

ALA

American Library Association (ALA)

Saturday, June 27 - 1:00pm

Get a sneak peek at the prototype, and if you want, test drive the mobile and tablet friendly version of ala.org. Drop by, bring your wireless device, and go through 3 or 4 usability tasks to put the second iteration of the proposed ALA responsive redesign through its paces. Come take a test drive any time between 1:00 and 4:00 this afternoon (stay longer if you want to fill out a customer journey map, another fun activity happening at the same time). You’re welcome to spend as little as 15 minutes. We’ll welcome your feedback.

We asked for your feedback, and we got it! ALA is influential and great for networking -- but we can also be too complex, sometimes bureaucratic, and we send a lot of email. Well, we heard you loud and clear, and we are working on it. Help us stay on track. Through a series of “kitchen table conversations” at the 2015 Annual Conference, attendees will gather to dig deeper into the ALA member experience. Topics may include joining and renewing, reducing email “chatter,” and making sure you get the information that matters most to you. You do the talking; we’ll be there to listen, learn, and then act. Please participate in the conversation and help us shape a new ALA together.