Content

Social media in today’s day and time is used by a majority of users on a daily basis, be it for posting updates about personal lives to checking out brands and posts from others. According to a study by we are social, the number of users as of January 2019 is 3.48 billion. Moreover, on average, the report states that there is a 10% year-on-year rise in the active percentage of people on social media and the number will keep on increasing. With so many users investing their time online, it is only natural that companies start focusing their marketing […]

Anyone who engages in any work in Search Engine Optimization (SEO) or is looking to learn more about it, knows or will find out that SEO is comprised of three different elements. On-page SEO, off-page SEO and technical SEO. While each element of SEO contains many different layers and strategies for optimizing, one of the most under-utilized aspects of on-page SEO is leveraging existing content on your website. This article will be looking at three different strategies you could implement today for your own website to leverage your existing content. The techniques that will be covered in this article have […]

Designing a website is a mammoth task, right from selecting the theme, plugins, layout, and content. There is this popular saying that goes “Content is King” and it holds true even with your website. Not only is the quality of content very important but also its placement. This is what we will be covering in our post today, how to merge design and content to get a professional looking website. To get started let’s get to know more about content. What is Content? Content is the foundation of the web – it is what you as the owner of a […]

Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales. Content marketing is one of the cheapest and easiest tools that take marketing to a new level. However, to make it work for you, it’s important to remember that content should be seeded on related websites and resources. This is affiliate marketing, and this is what will help you brand find your online niche and proper […]

With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills- 1. Turn your posts into infographics or video – “With 55% of all visitors spending less than 15 seconds on a website”, having a lengthy text-heavy section would only cause them to lose interest and go to other sites. The solution would […]

If you’re looking to improve your blog content, and bring in new readers, it can be a challenge. You need to write content that your readers can use and learn from, as well as optimizing it for Google. Here’s how: Think about the user’s needs First and foremost, you need to be writing content that your users actually want. Why are they coming to your blog? What are their needs? It’s a good idea to think long and hard about this, before you start writing anything. Once you do, write posts that are full of useful information. The goal is […]

Does designing a website from scratch can seem like an intimidating task? Do you want to design a website and manage the content without coding or in-depth technical know-how? Enter CMS. CMS or Content management system is a software that allows publishing, editing and modifying content as well as maintenance from a central interface. CMSs are often used to run blogs, news portals, and e-commerce websites. Many corporate and marketing websites use CMSs as well. Websites built with CMSs can also be used by Resellers as an alternative to the SuperSite and are very easy to manage. Content management systems […]