301 Business Simulations for Learning: Strategy, Design, and Serious Play!

3:00 PM - 4:00 PM Wednesday, October 24

Instructional Design

Jamaica AB

Today’s networked businesses must contend with unprecedented
levels of complexity and variety. Business simulations provide active, dynamic learning
solutions where learners can replicate realistic business environments as safe-to-fail
spaces, so learners can authentically model complex, long-term challenges and improve
their performance without any real risk. Managing the conceptual and technical load
of creating gamified simulations can be its own challenge—but this session will
show you how it’s done.

In this case study session, find out how Diageo used a data-driven
bar simulation to redefine best practice and make their highly complex net revenue
management content easy to understand and enjoyable to learn. You’ll discover how
digital simulations derived from real business data close the organizational feedback
loop and drive positive behavior change to make a real difference to bottom-line
priorities. Explore the theory and practice of how immersive, credible learning
experiences provided by this gamified simulation improved decision-making and strategy
execution across all levels of a leading global organization—and how it can work
for you.

In this session, you will
learn:

The difference between data-driven and scenario-driven
simulations

All about examples of learning simulations making
a real impact on business revenue and outcomes

The nuts and bolts of designing and planning a business
simulation—and how to make the lessons stick

The key takeaways from the development and rollout
of complex simulation projects

Colin Welch

Director of Product Development

Brightwave Group

Colin Welch is a director of product development at Brightwave. Colin has over 15 years’ experience managing the design and development of bespoke training solutions that have a measurable impact on key business objectives. He has been responsible for managing both classroom-based training and eLearning projects and has a track record of delivering projects that meet learners’ needs with a high level of customer satisfaction.

Temitope Ibiyemi

Global Learning Specialist

Diageo

Temitope Ibiyemi, the global learning specialist at Diageo, has over nine years of experience in the delivery of profitable business growth through the creation and execution of sales and customer marketing strategies across diverse markets. She’s currently responsible for managing the development of global learning solutions targeted at customer marketing teams across Diageo to drive a step-change in business performance.