Sheetz has long employed the “Z” that the name ends with, and the “Sh” that the name begins with, in various marketing efforts. These include the Sheetz loadable gift card, the Sheetz Z-Card; the Sheetz chicken wings, known and marketed as “Shwingz”; the Sheetz breakfast sandwich, known and marketed as “Shmuffinz”; and their “Nachoz.” (SOURCE: Wikipedia)

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.