Email lists are critical to engaging with, and keeping customers. It’s a fact: email performs better than social media when it comes to content visibility and interaction. Salesforce Canada has created an infographic entitled “5 Steps to Build Amazing Email Lists From the Ground Up” dishing out 5 essential steps to take in order to grow your email list. From knowing what the list is for, to having sign-ups in essential places on your website and in stores, this infographic has the inside scoop on making the most out of your email list, withoutRead More

B2B content marketing can be challenging because it is a significantly different field than B2C content marketing. It is significantly more focused and needs to be more consistent and professional. Here are 5 tips to help you improve your B2B content marketing. 1. Do your research first. Business customers take a lot more effort and research to attract and solidify as customers. You need to be able to quickly establish yourself as an authority within your field. Your content needs to be well researched and supported. After reading your content, businessesRead More

Editors Note: The following is a guest post by Tal Segalov, a marketing expert and the CTO at Mintigo. 1. Follow the lead of the big players, then evolve: You don’t have to re-write the book to be successful in the social commerce realm – there are big brands doing it very well already. Take the best of what they’re doing, and then personalize it for your business. Capitalize on what consumers are interested and make sure it’s accessible to them. A great example is Nordstrom’s integration of Pinterest into theirRead More

Cannonball is a visual dashboard of your future. A mix between functional calendar and social streaming app, it delivers a visually immersive experience of the world happening before you, including: Hundreds of entertainment streams (complete with video, links to tickets, ratings and more) Your personal calendars, facebook events, etc. Any events created within your network 98% of Cannonball users check it every day. Connect all your calendars to create an entertainment stream on your mobile device and seamlessly integrate with your existing social platforms. Select from three different calendar viewsRead More

Just in time for March Madness craziness, Facebook announced that emerging sports trash-talking app Score! on Friends is now available for the new Facebook Messenger platform. Featuring user generated sports micro-content, Score! gives sports fans the opportunity to choose from a wide range of audio and video content from football, basketball, hockey, soccer and baseball, personalized to their favorite team. Score! for Messenger offers fans more ways to trash talk and root for their favorite teams. Users can choose from curated sounds and videos including the latest killer play or a custom-recordedRead More

Millions of consumers no longer visit a bank to deposit checks or conduct financial transactions. Instead they rely on the convenience of using their mobile devices to send money, view account balances and bank online. The same is true for how they spend their money – the shift from brick and mortar to e-commerce to m-commerce is already well underway. Think about it – how many times do you use your smartphone to research a product or purchase one? Maybe you’re going out to dinner tonight and you’ve already filledRead More

Empire-building strategy games are among the most popular video games around the world – “The Settlers” and “Anno” are probably the most common. However, new games of the genre are rare. A team of developers who partly worked on “The Settlers 7″ is now developing a new empire-building strategy game that has already managed to attain position 40 on Steam Greenlight. Gamers who like building new worlds can help in the development of “Journey Home” on the Indiegogo crowdfunding platform. In “Journey Home”, the player is stranded in a fascinatingRead More

BlackBerry just released a luxury “Porsche-designed” cell phone, the “P’9983″ priced at a cool $2,000. Hand-wrapped leather, glass-like keys, a unique BBM Pin ID and a stainless-steel color frame are some of the features of the exclusive phone. Every Porsche-designed BlackBerry starts with the prefix 2AA, ” which sets you apart and makes you instantly recognizable among other Porsche Design users,” BlackBerry says. The Porsche Design P’9983 smartphone will offer the full benefits of the BlackBerry 10 platform, with key features such as: A revolution of the classic BlackBerry® QWERTYRead More

Optimal Payments, a provider of online and mobile payment processing services has reached an agreement to acquire Skrill Group from Sentinel Group Holdings S.A. for $1.2 billion. The Skrill Group is one of Europe’s leading digital payments firms which provides online merchant processing and digital wallet services. The purchase is expected to be completed in the third quarter of 2015. Optimal Payments has been on a recent buying spree. Last summer Optimal acquired California-based payment processing entity Meritus Payment Solutions for $210 million, and Global Merchant Advisors, Inc. (“GMA Pay”) for upRead More

Lionstone Watches, based out of Munich, Germany, will launch the first ever affordable luxury ceramic watch line on Indiegogo on March 23. Lionstone will run a 30-day campaign with the hopes of raising $14,800 for production of the luxury timepieces. The men’s Superslim Ceramic will be available in Jet Black, and the women’s line will be available in Jet Black and Alpine White with rose colored details. The campaign will also offer the Superslim Classic line with genuine leather straps accented with white stitches. “Ceramic material is the peak ofRead More