How zambeziman started their logo design journey

Company name

Niassa Safaris

Overview

Our Business is offering and conducting hunting safaris for dangerous and plains game animals in Mozambique Africa, such as Lion, Leopard, Elephant, Crocodile and Cape Buffalo, Sable, Kudu and Eland; the name Niassa is associated with a huge area of land in northern Mozambique called the Niassa Reserve.

Tell us a bit about who you are and the people you reach

Our target audience will be mostly male ages starting in their late 20s and up with the average age being late 40s to early 50s, our safari hunters come from all areas of the world but most of our marketing would be directed to the United States and at people with a higher income level with a professional background. This is only due to the high cost of being able to go on a hunting safari. The group of potential clients that we are marketing towards are the outdoors adventurous sporting type, like campers, remote travelers, extreme 4x4 off-road and so on, they are mostly male but many times do include their wives or girl friends for the experience.

Requirements

Be creative with style, font and colors just come up with something that looks good and is unique, looking for something bold and impactful. Feel free to experiment with colors but would probably lean towards the darker contrast. Our name is Niassa Safaris and that is the focus of this logo but I would like to incorporate the words Mozambique, Africa into this design and probably at the bottom of the logo but this is the designers call, I feel this is needed to help people understand quickly where we are located and may also assist in SEO results. In the brief above I listed some of the main trophy animals that will be hunted during a typical safari, for idea possibilities you may want to incorporate Horns/Tusks or a outline animal image, but if you do please use an accurate drawing not looking for anything cartoonish.

This logo will be used for a website, brochures, and business cards, transferred to vinyl to be applied to vehicles and to be used for embroidering on shirts/hats/coats and so on please keep this in the plan during the design process. I will keep all designs current with feedback and as soon as possible I will change to a blind contest to protect the best designers of this contest.