Amazon v Alibaba

As tech giant Amazon launches its Prime Now instant delivery service in Singapore - taking on the mighty Alibaba - the battle for the Asian e-commerce market is hotting up. All of this activity in the e-commerce space is what convinced US global online retail giant Amazon to launch the Prime Now service in Singapore last month. "Singapore is a great place to launch any business," says Henry Low, director of Amazon Prime's Singapore operations. Amazon isn't revealing right now what its plans are, but with its recent entry into Singapore - Australia is next - the signs of expansion are clear. What works in Singapore and Australia may not necessarily work elsewhere in Asia - especially not in South East Asia.