Throughout human history rice has been one of the oldest crop and most important food. Today, this unique grain helps sustain two- third of the world's population. Historical and Archeological evidences suggest that rice has been feeding mankind for more than 7,000 years.

Indian basmati grows in the foothills of the Himalayas. The melting snows of Himalayas and rich soil with right climate in the northern part of the country produces this " White Gold ". Basmati means fragrance and refers to the sweet natural aroma of this unique variety of wonder grain.

Traditionally, basmati rice was consumed by Moghal Kings, Maharajas and Rajas. Now-a-days basmati rice is consumed by the present Kings, Royal families and the people with taste due to the unique natural aroma, extra long grains and taste of basmati rice which no other rice can produce. These unique characteristics compel the Royal chef to keep it on the menu for the Kings everyday. They can miss anything on their dining table but not basmati rice, without which a feel of incomplete meal is felt by everyone.

Now the latest growing techniques and most sophisticated rice milling procedures have made this rice easily available for everyone. The West gladly opened its arms to embrace this wonder grain and made it clear that Basmati would not be just another trend which has taken the biggest share in Saudi Arabia, Kuwait and other Middle Eastern countries.

Basmati ranks top for being the richest of all rice in amino acids and other essential nutrients, including iron, niacin, phosphorus, potassium, riboflavin and thiamine.

This long-grained rice is unsurprisingly the most expensive to purchase of all the rice varieties. Aging increases the value of basmati rice to the consumers as it brings excellent cooking results.