Dating Services in Australia: Market Research Report

Overview

IBISWorld’s Dating Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Industry Analysis & Industry Trends

The Dating Services industry has long struggled with negative public perceptions in Australia. However, consumers have become increasingly comfortable with paying for online services over the past five years. As a result, online dating has become the industry's main service and has significantly improved the industry's revenue. Over the past five years, online dating firms have built large membership bases that allow users to find potential partners based on personality traits, similar interests and world views. The growing popularity of online dating has improved the image and acceptance of all industry services. As consumers become increasingly time-poor, dating services have become more appealing. Industry revenue is expected to grow by an annualised 3.5%...

What is the Dating Services industry?

Due to the relatively constant demand for dating services throughout Australia, business locations are distributed in line with population. As a result, business locations tend to be concentrated within major capital cities, such as Melbourne and Sydney. Furthermore, the prevalence of large online dating service providers has increased concentration in capital cities, with the majority of operations managed centrally.

Business locations are heavily concentrated in New South Wales and Victoria, which together are estimated to account for almost 57% of enterprises. These two states have grown moderately over the past five years and this is expected to continue as the states remain a key source of population growth. The...

Includes the necessary information to perform SWOT, PEST and STEER analysis.

Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.

Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Dating Services market research report includes:

Historical data and analysis for the key drivers of this industry

A five-year forecast of the market and noted trends

Detailed research and segmentation for the main products and markets

An assessment of the competitive landscape and market shares for major companies

And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.