H&M X Richard Allan Collection

H&M x Richard Allan collaboration is a thoroughly contemporary women's wear collection that has a wide range of stylish dresses, blouses, skirts, shirts, trousers and accessories, presents an exciting 1960s vibe. Designed by an H&M in-house team, the silhouettes are long and eye-catching with details such as high necklines, wide cuffs and soft pleats, while the color palette and prints are a re-awakening of Swinging 60s London.

The Richard Allan prints used throughout the collection have been sourced from its vast archive. Which include prints like the pulsating Piccadilly and flowing Paraph named after the historical city. Patterns such as Muse, an abstract representation of the nine muses of Greek mythology, and Scott, an interpretation of early woven plaids from the Scottish lowlands, forerunners of modern Tartans, offer strong geometrical patterning to the contemporary fluid shapes. The collection will be available in all stores as well as on @hm.com from 22 August 2019.

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