Sukhinder Singh Cassidy is Founder and Chairman of JOYUS, the web's first premium video shopping network online. Prior to founding JOYUS in January 2011, she has been a leading consumer internet and media executive with over 18 years of leadership experience at global and early stage companies including Google, Amazon, Yodlee and News Corp.

Singh Cassidy served as CEO and Chairman of the board at the leading social commerce site, Polyvore, Inc, and CEO-in-Residence with Accel Partners, a leading global consumer internet venture capital firm, whose investments include Facebook, Groupon, Admob, and Diapers.com.

From 2003 to 2009, Singh Cassidy was a senior executive at Google, Inc, where she grew and scaled several leading businesses, including Asia-Pacific & Latin American Operations. As President of Asia Pacific and Latin America, she was responsible for all of Google's commercial operations in both regions, and built the company's physical presence from inception to a multi-billion dollar business serving users, advertisers and partners across 40 domains and 103 different countries throughout APAC and Latin America. Under her leadership the company opened 18 sales offices, 9 R&D centers and full cross-functional operations throughout the region and was the fastest growing geography within the company.

Prior to running Asia Pacific and Latin America, Singh Cassidy was the first General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company's strategic partnerships for Google Books, Scholar, and Video. While at Google, Singh Cassidy also chaired the Women's Leadership Community to help initiate networking and development opportunities among Google's female management community.

For her work in the Internet industry, Singh Cassidy has been profiled in numerous publications globally, including Fortune, Business Week, Ad Age, Canada Post, India Today, and the book, Innovation Nation, profiling Canada's most innovative business leaders, Most recently she was named a "Woman to Watch" by Ad Age in 2010, and Fortune in 2008, a Techcrunch Fellow in 2009, and one of the top 100 Women of Influence in the Bay Area in 2010.

Singh Cassidy currently serves on the board of Formspring, Inc, and the advisory board of Twitter. Previously she has been a board member of J. Crew Group Inc. (JCG), and also served on the Advisory Board for A Woman's Nation, with Maria Shriver and the Center for American Progress (CAP). She is a graduate of the Ivey School of Business Administration at the University of Western Ontario, Canada and is married with three children.

JOYUS Founder and Chairman Sukhinder Singh Cassidy says entrepreneurs should leverage trademark strengths and lean in all the way when it's time to deliver. In this lecture, Singh Cassidy explores concepts such as defining operational range, using data to support gut beliefs, and developing the big ideas teams and customers can rally around.

JOYUS Founder and Chairman Sukhinder Singh Cassidy says entrepreneurs should leverage trademark strengths and lean in all the way when it's time to deliver. In this lecture, Singh Cassidy explores concepts such as defining operational range, using data to support gut beliefs, and developing the big ideas teams and customers can rally around.

"The act of commitment is not about thinking about it in your head, it's about literally leaning forward and taking the first step," says JOYUS Founder Sukhinder Singh Cassidy. She describes how the simplest way to start working on a new venture or idea, particularly for young entrepreneurs, is to engage in the basic mechanics of discussing and planning with others.

JOYUS Founder Sukhinder Singh Cassidy explains the importance of identifying who in a venture serves as the "product prophet," the person with the vision of what will come next for the consumer. She explains that venture firms want to invest in companies that have this person on the team and why this is not always the person serving as CEO.

Entrepreneur Sukhinder Singh Cassidy argues the judgment to know at what level to examine your business at any given moment is a vital leadership quality. Using a short anecdote from her time at Google, Singh Cassidy explains successful founders and executives must understand the tactical drivers of a business to effectively manage from the top of an organization.

Founders often work in environments where data to test assumptions is not yet available, according to JOYUS Founder Sukhinder Singh Cassidy. Rather than working solely from instinct, or becoming paralyzed by too much data, Singh Cassidy suggests an approach in the middle where you quickly gain data and test your gut instincts to create "informed intuition."

Entrepreneur Sukhinder Singh Cassidy challenges the audience to identify their "trademark strengths." Knowing these is crucial, says Singh Cassidy, as the company you create will eventually come to reflect who you are for good and bad. She shares a personal story of learning from colleagues how these strengths are often different than you might think.

As an entrepreneur, should you be thoughtful or fast? Entrepreneur Sukhinder Singh Cassidy sees this as a false dilemma and encourages entrepreneurs to focus on increasing the rate of learning. While speed is of the essence, says Singh Cassidy, "speed should not be confused with market timing."

Everyone says not to compromise when it comes to hiring, but what does that tactically mean when you need to ship product, asks entrepreneur Sukhinder Singh Cassidy. Here the JOYUS co-founder talks about the need to fairly evaluate employee skill and value sets, while still preserving enough space to make changes to your team as the needs of a company alter over time.