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3.
#SMX #11a @Mediative
Who is ?
We help businesses cut through the digital
clutter so they can better perform in an
otherwise complex digital landscape, and
ultimately reach, engage, and convert more
potential customers.

4.
#SMX #11a @Mediative
150
Experts that work across
four Canadian offices in
Vancouver, Kelowna,
Toronto and Montreal.

15.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
SEO is no longer one-size-fits-all. Branding opportunities exist,
and you need to be visible where there will be the biggest impact
on branding and traffic.1

16.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
The branding opportunity
of paid search.

17.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
SEO is no longer one-size-fits-all. Branding opportunities exist,
and you need to be visible where there will be the biggest impact
on branding and traffic.1 Optimize your results. Front load content, and take advantage of
meta data and schema mark up.
2

18.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
• 4th organic listing
• 26% of clicks
• 15% of the time spent on the page

19.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
SEO is no longer one-size-fits-all. Branding opportunities exist,
and you need to be visible where there will be the biggest impact
on branding and traffic.1 Optimize your results. Front load content, and take advantage of
meta data and schema mark up.
2
It used to be about location, location, location. Now it’s about
intent, intent, intent. First listing vs. first page depends on the
searcher’s intent and your brand.3

20.
#SMX #11a @Mediative
LET’S TALK ABOUT INTENT
Navigational search – a searcher is looking
for a specific site, and they find it right away
Informational search – looking for relevant
content, so there is more scanning and 4x as
many clicks below the 4th organic listing.

22.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
It’s not always about getting to the #1 organic result.
1

23.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
It’s not always about getting to the #1 organic result.
1 A solid, user-focused content strategy is much more robust than
just chasing the algorithm.
2

24.
#SMX #11a @Mediative
WHAT THIS MEANS FOR BUSINESSES
It’s not always about getting to the #1 organic result.
1 A solid, user-focused content strategy is much more robust than
just chasing the algorithm.
2 Understanding intent is what will set you apart and help you be in the
right place (and also dedicate your resources to the right efforts).
3