David Ketchum, Chairman of the Digital + Direct Marketing Association of Asia

Sign up via Facebook or MeetUp. (We charge HK$100 at the door to cover the venue and soothe your palate with one complimentary drink). Our events have a reputation for a good night of learning, networking and the best of British wit!

To whet everyone’s appetite, here are my predictions for the year:

Online advertising will become programatic and personal, but only a handful of brands and agencies will understand how to leverage it.

Social media will find a way to convert buzz into bucks, led by the Asian networks.

Mobile payment will become the norm in China, the USA will seek desperately to catch up.

Fashion brands will realise that shoppers are ready for omni-channel retail.

The media houses will take back content and find new ways to monetise it.

Big data will become big insights but humans will remain unpredictable!

This event is presented in association with the Digital + Direct Marketing Association Asia, a renewed and revamped industry association that brings together the best of the Asia Digital Marketing Association, the Hong Kong Direct Marketing Association, HK Social and other affiliate digital, mobile and marketing industry groups from around the region.