BloomIQ.com Expands to Include Cut Flowers

John Henry Co. has expanded its BloomIQ.com website to include additional resources that help consumers learn more about cut flowers.

John Henry Co. has expanded its BloomIQ.com website to include additional resources that help consumers learn more about cut flowers.

Building on the success of BloomIQ.com for gardeners, growers and retailers, the website has launched a new section devoted to cut flowers to help supermarkets and retail florists connect with their customers in a whole new way. Recognizing that customers often have questions about selecting, arranging and caring for cut flowers, the new feature articles provide information, inspiration, care tips and helpful advice tailored to individual flower varieties.

When linked to a bouquet label, care tag, enclosure card or sign, the BloomIQ.com cut flowers articles provide the support customers are looking for, both in the store and when they arrive at home. This connection enables supermarkets and retail florists to inspire, educate and assist customers. Articles are authored jointly with leading experts to ensure accuracy and are added regularly to stay ahead of emerging trends.

"BloomIQ.com encourages our readers to think of flowers for home decorating, events and thoughtful gifts, and helps them select varieties that suit their personal style," commented Erin Willigan, vice president of marketing for BloomIQ.

BloomIQ.com cut flower articles are available as part of a turnkey marketing program that imprints scannable 2D codes on print and packaging to connect consumers to the website using a smartphone. The program provides graphic design and code creation services, URL management tools, website content, and reporting metrics to supermarkets and retail florists interested in promoting their cut flowers.