A host of apps are jumping on the API, said CEO Stephen Elop as he introduced it, including CNN, Vyclone, Yelp and Foursquare.

Particularly exciting, for those who've missed it on Windows Phone at least, is the introduction of Path. While the social app is coming to the platform for the first time, it will have a "special focus" on the 1020...whatever that means.

Flipboard is also jumping in the WP fray, coming soon along with the app mentioned above and this one too: the Lumia 1020 will launch with Hipstamatic Oggle PRO as a phone exclusive, bringing filters and snappy edit capabilities to the handset though it's not, alas, a proper Instagram app.