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Rocket Fuel launch optimizes brand in real time

Rocket Fuel has launched a new tool to help brands better optimize their online communications through automated targeting options and metrics. The platform works in the display space by first profiling customized audiences for each branded campaign. The consumer information is then layered with demographic, lifestyle and purchase history among other factors. The key is that all of the information is offered in real time, giving marketers direct insight into how campaigns are faring.

rocketfuel.png"Marketers need real time information on click-thrus and other metrics to see how brand awareness and purchase intents are growing," said Richard Frankel, president of Rocket Fuel. "[This platform] allows brands to use metrics they are comfortable and familiar with and to use those metrics more quickly."