Dinner Keynote Presentation: Marketing 2.x Julie Roehm, Marketing Communications ConsultantIn the 1.0 world, television was king. In the 2.0 world, the internet came of age. In the 3.0 world, all our screens will be connected to the network of information and entertainment on demand. This world will tear down the walls between brands, media, studios, agencies and consumers (and already is). The question isn't if it will happen. The question is "what are we doing to get ready for it?" M2.x looks at the coming changes and explores what forward-thinking companies can (and are) doing to thrive in the 3.0 world.

Luncheon with Keynote Speaker: The Evolution of EngagementRay Wert, Senior Editor for www.Jalopnik.com, Gawker's Media auto blogThe promise of the web as a breaking news & entertainment medium isn't new, but the development of content companies founded expressly to capitalize on the immediacy & intimacy of the internet is new (again). This is due to a combination of improved technical systems to manage online advertising, massive broadband adoption and, importantly, reset marketer expectations (and budgets). But in this a climate of advertising change, we rarely have the opportunity to take a hard look over the editorial fence -- the systems currently available at editorial disposal, an evolved publishing format better suited to online readers' tastes and the changing rules of engagement with the public relations professional -- for the purpose of drawing any lessons into how we plan and execute our marketing communications.