With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing strategies. Quite inevitably, the online marketing arena is going through a constant evolution. Numerous online marketing strategies are being devised, and innumerable acquisition channels are getting added to the digital ecosystem. However, the success of these marketing efforts depends on marketing performance analytics to a great extent.

Google Analytics 360 Suite is not a mystery anymore. We have been hearing about this since last Partner Summit in June 2015 and finally, Google made a big announcement this week and released a fully loaded enterprise suite in comparison to the Adobe Marketing Cloud, who is an incumbent player in the enterprise sector and has gained significant market share over these years. With this launch, Google has transitioned from a niche technology player to an enterprise goliath who is ready to take on the challenge of establishing cloud-based platforms like IBM, Adobe, and Oracle.