Adidas, ready to embrace the use of 3D printing in future apparel customization, has announced their new “Futurecraft 3D” set of footwear! Hailed as a production breakthrough, Adidas’ new shoe will be completely customized by the user to fit their specific foot shape, and will even take contours and pressure points into account in order to create the most comfortable fit for every user. Buyers will be able to enter an Adidas store and have a unique pair of shoes printed exactly for them once the project takes off. This proof-of-concept is a collaboration in 3D printing service Materialise, and looks to be the first step in a series of projects from the company to innovate the budding medium.