The MSc in Marketing Strategy and Data Analytics will build your knowledge of international business practices, strategic management, financial management and digital business.

The program is also defined by its hands-on approach relying on business games, business tours and Capstone projects. You will also take part in the PSB Challenge Innovation.

This MSC will teach you how to master data-driven marketing tools and methods. You will be able to identify,extract, analyse relevant insights from raw statistics and take strategic marketing decisions.

PSB gives its students the option to study a 12-month or a 16-month degree. The later costing an extra 3200€, which accounts for the additional ressources needed to extend the study period.

Pedagogy

Business Core:

Marketing Management

Strategic Management

International Business

Financial Management

Digital Business

Leadership & Professional Skills Modules:

Advanced Productivity Digital Tools

Business Game

Business Tour

Career Management

Capstone Project

PSB Challenge Innovation

Advanced Core Component:

Quantitative and qualitative marketing analytics

Marketing strategic management

Data driven quantitative marketing research

Data driven qualitative marketing research

IT Management for integrated marketing communications strategy

Search, social & supply chain management

Digital communications analytics & media

Data analytics for marketing in action

Electives:

Cross Cultural Management

Elective French Course

European Markets

Comparative Business Law

Public Relations: Branding Through Social Media

Event Management

Online Courses:

Emotional Intelligence

Making Effective Career Decisions

Business Negotiation

Giving Sense to your Leadership

Marketing in a Digital World

Introduction to Negotiation

Job opportunities

The Msc in Marketing Strategy and Data Analytics is designed to prepare students for careers in businesses related to marketing:

Students will be requested to send the necessary documents later on in the admission process (like the application form filled and signed, copy of highest degree completed, copy of passport, short resume...)

In addition, Candidates are required to pass an interview, the interviews are conducted in English by telephone or Skype.

Candidates will receive the Admission board’s decision by post and by email. Upon admission, each candidate receives an acceptance letter.