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Amazon muscles in on British grocery market with food delivery

Sat, Jun 11, 2016 - 5:50 AM

FOOD WARS: Analysts reckon AmazonFresh's focus on London and its upmarket bias could mean Sainsbury's is hit the most out of the Big Four. But Tesco and Ocado are also exposed as they have the largest share of London-based online food sales.

PHOTO: BLOOMBERG

London

AMAZON has launched a British version of its US AmazonFresh food delivery service, stepping up the pressure on the traditional big supermarkets already locked in a brutal price war.

In a long-anticipated move to break into Britain's £178 billion (S$350 billion) grocery