nugg.ad receives “For..Net Award for Commitment to Data Protection”

Targeting specialist awarded for its effective data protection

nugg.ad counts on anonymisation and its specifically developed pseudonymisation procedure for maximum data protection

Passau/Berlin, April 17th, 2015. Yesterday night, nugg.ad, technology specialist in the field of Smart Data Management and Digital Brand Advertising, received the “For..Net Award for Commitment to Data Protection” from the Research Centre for IT Law and Internet Policy at the University Passau. The targeting company was awarded for its data-compliant IT innovations and for its overall compliance with strict data protection standards.

nugg.ad receives the award as a result of using only non-personally identifiable information and data that can never be traced to a specific user which distinguishes them from other online targeting providers. In order to ensure a maximum of data protection, nugg.ad was the first company that employed an anonymisation service operated by an independent provider. This way it is guaranteed that no personally identifiable information or IP addresses will find their way into nugg.ad’s system or that of the customers. nugg.ad’s technical data protection is constantly refined and adapted to current market requirements.

Awarded was the IT innovation with the best solutions for effective data protection in the context of the respective technological approach and business model. Members of this year’s jury are the Bavarian State Officer for Privacy Protection Dr. Thomas Petri and the IT Legal Expert Dr. Wilfried Bernhard, Saxon State Secretary of Justice and for Europe ret., among others.

“nugg.ad is sending out a strong signal to the online advertising industry, that pseudonym data and, thus, only a limited quantity and extent of user-related information is needed to deliver highly relevant advertising. The award winner demonstrates that innovative online business models go very well with data protection,” says Jury Chairman Prof. Dr. Dirk Heckmann. The “For..Net Awards” were named after the Research Centre for IT Law and Internet Policy (For..Net), founded and managed by Prof. Dr. Dirk Heckmann, which addresses inter alia issues like Data Protection, IT security, eGovernment and Social Media.

Christian Pfeiffer, Data Protection Officer at nugg.ad, is delighted about the award: “For us, data protection represents an integral part of the company DNA and is firmly established in each product and development decision. I am very pleased to see that our constant efforts for data protection are honoured with this award. nugg.ad products already have received several certifications dedicated to our strict compliance with the European data protection standards: e.g. the EDAA Trust-Seal, the ePrivacyseal by ePrivacy GmbH, and a couple of years ago we were among the first companies to receive the European Privacy Seal (EuroPriSe).”

About nugg.ad – Europe’s Audience Experts:

nugg.ad was founded in 2006 and is Europe's largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising - on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content. For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L'Oréal, Kellogg's & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo and Milan.