This Executive Brief sheds light on the risk of cybercrime by profiling several "generations" of cybercriminals over time, and pointing out how the criminals, their methods and motivations have evolved.

Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.

One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.

Whether you’re an experienced marketing manager, or just starting your career, it’s imperative that you know the fundamentals of search engine marketing and optimization. If for no other reason, you certainly don’t want to let your boss know you’re a marketing dinosaur. This whitepaper details the top 10 myths and errors behind SEO.

Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape:
- What is digital marketing and why is it important
- How to apply digital elements to engagement marketing
- How to implement a pay-per-click (PPC) strategy
- Why retargeting is a powerful approach
- Why digital marketing and SEO go hand-in-hand
- What the future of digital marketing looks like

Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.

Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.

In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.

Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.

As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.

If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.

Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.