Take a peek at Yale’s alumni relations successes from the past year, and learn some interesting trends and approaches. Among them: Reunions today are more vibrant than ever, setting new records in 2015 for overall attendance. More than 7,000 graduates, family, and friends returned for Yale College reunions in the spring of 2015.

The Guardian’s Higher Education Network offers this great article on communicating with alumni. The bottom line: “You’re up against Twitter, text messages and diminishing attention spans, so make it snappy (and not about strategic plans).”

Corporate Insights recently reported that although nearly eight in ten alumni “feel positively” about their alma mater, only 22% have donated to their college or university in the last year. The report explored characteristics of donors vs. non-donors, and a key finding was that eighty percent of alumni donors indicated they have benefitted from their association with their alma mater. Among others, this finding underscores the new framework for alumni engagement: providing lifelong value for lifelong loyalty.

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