SIC Innovations and House Advantage sign exclusive mobile loyalty development and distributorship agreement

18 July 2014

LAS VEGAS -- (PRESS RELEASE) -- House Advantage, leading integrators and providers of loyalty technology in the gaming industry, has partnered exclusively with SIC Innovations to develop and distribute COG - Casino On the Go interactive player application.

COG is a joint production with SIC Innovations and is already regarded as the best customer-facing mobile engagement tool in the casino gaming space. COG utilizes the powerful tools of promotions and awards as the means to incentivize frequent and deepening customer interaction. The actively loyal customer is the only long-term profitable customer.

“Casino operators around the world are interested in technology to engage their customers at a deeper level. COG will engage customers consistently in a powerful way, whether they are on their way to a casino, already in the casino, or at any other stage in the customer’s day. We are thrilled and honored to be working side-by-side with SIC Innovations on this game-changing customer loyalty and engagement application,” said Jon Wolfe, President and CEO of House Advantage.

“Early on in our research to find a player-focused casino mobile application, we realized the opportunity of developing one specifically focused on engagement and loyalty. We struggled to find an App that engaged users and encouraged interaction inside and outside of the casino, so we decided to build one from scratch. Once we defined the App’s requirements and engagement engines, selecting a development and distribution partner was clear, and we are very excited to partner with House Advantage, based on their impeccable track record for delivering quality products and services,” said Rich LeBaron, Managing Director of SIC Innovations.

COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and offers and the latest tools for mobile user engagement. COG builds on existing casino loyalty programs by reinforcing and extending how a casino communicates to its customers, supporting new channels for the distribution of casino offers and creating a new extension for the company brand. The entire toolset is available on the popular iOS and Android mobile platforms.

Key features include fast feedback with adPressions, real time awards, refer-a-friend rewards and rich, centrally managed content on the customer’s casino amenities. Full social media integration allows users to bridge their online and casino experiences.

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