Customer Experience Strategy

Half of today’s marketers can’t react to new channels, devices, trends, or competitors using their current content technology.

Delivering customer experiences that resonate across an increasingly interactive, AI-driven content landscape requires an intelligent content system and strategy. Customers expect valuable and holistic content experiences from discovery through retention — content that meets and even at times exceeds expectations is considered intelligent content.

To create customer-centric experiences across channels and platforms, enterprise leaders from marketing, technical communications, and beyond respond by shaping and delivering new interactions with intelligent content strategies, technologies and practices. Content and systems must support more and more variants, including conversational UIs like chatbots, voice search and command, and interactive UIs like augmented reality and wearables.

Companies that leverage content intelligence provide more customer value, reduce customer effort, and improve operational efficiency. The new content explosion creates a disruption for organizations and can bury those that remain entrenched in legacy content marketing tools, tactics, and paradigms. It’s time for a more intelligent approach.

About [A]

[A] is a distributed, private, professional services firm that helps smart organizations get smarter through intelligent use of valuable content assets. Complex organizations use [A] to compete in a multichannel, multimodal, AI-driven world.

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[A] is the Content Intelligence Service. In partnership with leading global enterprises, [A] orchestrates content intelligence systems that unify the people, processes, and technology for omnichannel publishing and real-time personalized customer experiences at scale.