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5 The Special Publics Engagement Programme (SPEP) is a core element of Shell’s external communications, with a clear focus on creative and proactive communication, involving PR, advertising and sponsorships. This activity generates opportunities for direct and face-to-face engagement opportunities with Shell’s Special Publics Engaging with Special Publics globally and in key markets

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7 Role of advertising: pave the way to engagement Always-n strategy. Continued presence in international media and in key markets Serves to keep “the company’s flag flying” in a relevant opinion setting

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9 Global Key markets Paving the way for engagement through advertising, sponsorships and other creative tools -Adapt and use global materials in local media -Create opportunities to reach out to local SPs by using the global tools -Optimize participation in projects bringing in local perspective -Implement Energy Dialogues -Invite local SPs to join web chats, create follow-up engagement opportunities -Bring local SPs to participate in global events taking place in country -Use global partnerships as template for development of local/national similar ones Creating and optimizing engagement opportunities The SPEP as an integrated programme