People don’t buy WHAT you do, they buy WHY you do it.

Simon Sinek: How great leaders inspire action: WHY?

Contrary to popular belief, if you build it does not mean they will come. There is a reason why companies like Dell can make a product like an MP3 and not be successful but other companies like Apple can. By focusing on “why” you do something rather than “what” you do can cause others to buy into your business. Watch Simon Sinek describe why this happens in the video above.