Under the new brand, GCR is standardizing the service experience across all of its U.S. locations, offering the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations.

Bridgestone Commercial Solutions, a business unit of Bridgestone Americas Tire Operations LLC, is promising up to $1,200 annual savings for operators who equip their vehicles with new Firestone-brand commercial tires.