9/08/2011

TIMBERLAND'S GLOBAL SERVICE INITIATIVE HONORS COMPANY'S HERITAGE, VALUES AND COMMITMENT TO COMMUNITY IMPACT

STRATHAM, N.H., September 8, 2011 - Today marks the beginning
of a month-plus community service effort, carried out by Timberland
employees across the globe. The initiative is
"Serv-a-palooza" - what started as a one-day, annual event
where Timberland employees would abandon their desks and day jobs to
serve in their local communities, and has grown to become a weeks-long
series of service events executed in countries and communities around
the world, all focused on meeting critical needs, creating sustainable
impact and celebrating the power and passions of Timberland employees.

"Serv-a-palooza is more than an event - it's a representation
of what we do best, which is sharing our strength to create positive
outcomes," explains Timberland's President and CEO, Jeff Swartz.
"Our employees' commitment to and passion for service is far too
great to fit in an 8-hour workday, and so to see the program grow much
bigger and broader than it was when we started 14 years ago isn't just
gratifying - it's absolutely necessary."

Throughout September and October, Timberland employees and partners
will pull on their boots and make a difference through service
projects which speak to the company's New England heritage, commitment
to social and environmental responsibility, and passion for the
outdoors. Serv-a-palooza projects include:

Planting 1,000 trees at Suan Sri Nakon Khuan Khan, a national
park in Thailand. The park is part of a "green zone" where
industrial and commercial development is prohibited, and the area
has become the "lungs" of nearby Bangkok.

Cleaning a stream and surrounding landscape at Beale Park, a
35-acre wildlife park in Reading, England. The park is committed to
the preservation of rare and endangered birds, and home to many
other species.

Trail building at Betasso Preserve, a 773-acre open space
located just outside of Boulder, Colorado. Betasso is favorite
destination for hikers and mountain bikers alike, who enjoy the
preserve's scenic and expansive trails.

Hundreds of Timberland employees in New Hampshire are doing their
part today to positively impact their local communities - as well as
those that are not so local. At Timberland's corporate headquarters in
Stratham, volunteers will frame four houses for Habitat for Humanity.
Two of the houses will go to families from Joplin, Missouri, whose
homes were destroyed by tornadoes earlier this year, and two houses
will go to families in need in Kansas City, Missouri.

Other Stratham-area projects taking place today include painting and
landscaping at a non-profit and community center, and constructing an
outdoor stage and amphitheatre for the town of Newmarket. Timberland's
first New Hampshire headquarters and factory were located in
Newmarket, and the small mill town is affectionately considered the
"birthplace" of the Timberland® brand.

"Our roots are in Newmarket ... it seems only fitting that our
boots are headed back there today," said Jeff Swartz. "Many
employees - including me - have really precious memories of our early
days in Newmarket, and I hope the space and the foundation we create
there today will help create the same kind of memories for others in
the future."

Timberland (NYSE: TBL) is a global leader in the design, engineering
and marketing of premium-quality footwear, apparel and accessories for
consumers who value the outdoors and their time in it. Timberland
markets products under the Timberland®, Timberland PRO®, Mountain
Athletics®, SmartWool®, Timberland Boot Company® and howies® brands,
all of which offer quality workmanship and detailing and are built to
withstand the elements of nature. The company's products can be found
in leading department and specialty stores as well as Timberland®
retail stores throughout North America, Europe, Asia, Latin America,
South America, South Africa and the Middle East. Timberland's
dedication to making quality products is matched by the company's
commitment to "doing well and doing good" - forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn more
about Timberland, please visitwww.timberland.com.