Social Signals

Social signals are links that connects a user to your website via the various social networks.

Here are some of the social signals you should already be familiar with:

Facebook “Likes”

+1 for Google Plus

Retweeting a link via Twitter

Pinterest – Pin It

We could go on, but you get the idea. Think of any social network and the sharing functionality native to that platform is a social signal.

Do social signals improve SEO ranking?

No one really knows – and Google certainly won’t tell you, but it industry pundits believe social signals have both a direct and indirect impact on organic/natural search rankings.

It all comes down to the numbers. Moreover the number of:

Facebook “Likes”

Facebook “Shares”

Twitter followers

Tweets mentioning your brand name or including a link to your website

People who “have you in their circles” for Google Plus

Images are VERY strong social signals

Pinterest is a fantastic tool for generating social signals. Every time the “Pin It” button is used the pin links back to the original source of the content, so the potential of that piece of content going viral is markedly increased.

Info graphics are also a great social signal and shared more frequently than most image types.

But content is still king as always will be. Unless you have something engaging users are not going to interact, so make sure it’s interesting – and SHARABLE!

If your business can find a way to visually represent itself and the products it feature, there are a number of huge communities out there where your content will be shared. Each time someone shares it with their connections, another link and social signal is generated, which complements everything else you’re doing rank better in SEO.

It doesn’t happen overnight though. And it takes an ongoing effort to achieve success, so you need to set some goals, schedule the work and keep at it.

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