industrial design, the design of mass-produced consumer products. Industrial designers, often trained as architects or other visual arts professionals, are usually part of a larger creative team. Their primary responsibility is to help produce manufactured items that not only work well but please the eye and, therefore, have a competitive advantage over similar products. The work of an industrial designer often relates to or includes graphic design, such as advertising and packaging, corporate imagery and branding, and interior design (also called interior architecture or environmental design), the arrangement of man-made spaces.

Behrens was a leading member of the Deutscher Werkbund (founded in 1907), a society of artists, architects, and craftsmen akin to English arts-and-crafts societies. The Deutscher Werkbund catalyzed communication among German design professionals and sponsored major exhibitions, such as those in Cologne (1914) and Stuttgart (1927); the latter was the Weissenhofsiedlung, a renowned exhibition of model homes designed by Europe’s leading modern architects and the epitome of the International Style of minimalist architecture.

Aalto, Alvar: Savoy vaseIittala GroupEarly developments in industrial design were not, however, taking place solely in Germany. In the first decades of the 20th century, architects and designers in other countries were also creating distinctively designed consumer products. These include such items as the undulating Savoy vase (1936) by the Finnish architect Alvar Aalto, the avant-garde geometric porcelain teapots and cups (1923) by Russian Suprematist painter Kazimir Malevich, the classic double-lever corkscrew (1930) by Italian designer Dominick Rosati, and the ubiquitous, highly flexible Anglepoise desk lamp (1932) by the British automotive engineer George Carwardine.

Table of contentsIntroductionOrigins of modern design: Germany and EuropeModern design in the United StatesAmerican hegemony and challenges from abroadPostmodern design and its aftermathDesign in the 21st century: technology and democracy

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