The term “sticker shock” puts fear in the hearts of all ecommerce store owners. Sticker shock typically is used to describe when customers see the price of an item they are interested in buying and are so “shocked” by it that they decide not to make the purchase altogether. Understandably, this is a situation ecommerce merchants…

Whether it’s through Swell or on your own, many of our merchants use email marketing to communicate promotions, discounts, and special offers to their customers. And why not? Although email marketing isn’t the newest or most innovative solution around today, that doesn’t mean it’s any less effective for either e-commerce or brick-and-mortar businesses. In fact,…