How to Write a Job Posting that will be Noticed

Write a catchy headline
Pick one feature of your hospital or clinic, the job or the
location that is exciting or unique and likely to attract
applicants. For instance, if the job will have no call, mention
that. Or if your hospital was recently named a top place to work,
feature that in the headline. Are you located near an exciting
metropolitan area or a gorgeous mountain setting? By all means, say
it in the headline.

Make sure your job posting includes a lot of specific
details.
Salary: Adding compensation details significantly increases the
response rate. Make sure the salary range is competitive by
benchmarking it against compensation survey data.

Job details: Be as specific as possible. This will allow
applicants to better evaluate whether your position is a good match
for them and will increase the number of responses you get. Include
your requirements for qualified candidates, e.g., board
certifications, modalities or skills that they should have. Include
information about the facility: whether it is inpatient or
outpatient, the number of beds, whether you use an EMR. Make sure
to also describe the case mix, patient population and call
requirements. Define the scope of the job: the start date, hours
and length of the assignment.

Location: Include a description of the city or town where the
job is located. Mental health workers will like knowing what
they'll be able to do in the area when they are not working. Make
sure you mention arts and culture, outdoor activities, tourist
destinations and family attractions. If there are unique geographic
features like mountains, lakes or rivers, make sure to mention
those, too. If your region has an especially favorable cost of
living, you can mention that, too. Applicants will get a sense that
your town will give them a comfortable lifestyle.

Contact information: You can rely on the anonymous email
function of the job board, but you will dramatically increase your
responses if you include a phone number and email address where
applicants can reach you with questions. Not including contact
information significantly reduces the number of responses you will
receive.

Keep your job posting updated.
Make sure you refresh your job frequently. Keeping your job
updated keeps it near the top of the search results. The higher in
the search your job is, the more likely it will be seen.