It is located inside of the Grand Rapids Art Museum on Monroe Center in downtown Grand Rapids. Visitors can purchase tickets and merchandise there, and it will be the focal point for LaughFest information.

Before the festival starts, it will be open Monday – Friday from 10 a.m. until 6 p.m., Saturday from 10 a.m. until 5 p.m., and on Sunday from noon until 5 p.m. However, during the 10-day festival, the hours will change slightly to Monday – Saturday from 9 a.m. until 9 p.m., but Sunday hours will remain the same.

LaughFest 2014 begins March 6 and runs until March 16 in Grand Rapids, Lowell, and Holland.