"In December 2012, we polled our community and found that more than 50 percent of engineers in China attend only one to two industry events in a year. More than 55 percent of engineers attend events expecting to see new technology. More than 65 percent attend to access industry opportunities, and 55 percent said they attend for professional development," said Brandon Smith, President of Global Sources' joint venture eMedia Asia Limited. "Their content needs are specific and we build IIC-China to answer those needs.

"IIC-China's exciting keynotes, multi-track conferences, live teardowns and dynamic show floor are all designed to do just that. It is the event for any engineer who wants to keep abreast of future design trends, hot solutions and the latest market developments. There is no doubt that China's electronics design capabilities are growing in leaps and bounds, and our goal for IIC-China is to equip engineers so that they can come up with ever more innovative and successful products."

Visitors attending two or more conferences and TAC sessions will receive a special certificate jointly presented by IIC-China and the Chinese Institute of Electronics.

Live teardowns for hottest gadgets

The three-day event also features live product teardowns of new popular
Smartphones (Galaxy Note II and iPhone 5) and
tablet PCs (iPad mini and Google Nexus 7). "This is the first time these product teardowns are performed live in China," Smith added. "This year, we are partnering with UBM TechInsights to leverage its extensive experience in teardowns and semiconductor analysis. This new partnership adds even more technology depth to this event, and brings significant value to engineers in attendance.

"On the show floor, leading international and local semiconductor suppliers and distributors such as BYD Microelectronics, Micrel, Micron, Mouser, Silicon Labs and TriQuint will showcase their exciting solutions and products. Visitors will also find new technologies on display at the Taiwan Pavilion, Korea Pavilion, China IC Design House Zone and Distributor Zone.

"IIC-China brings the world's latest IC products and technologies to the doorstep of China's design engineers. This is the 18th year of the show, and each year has been exciting. I believe face-to-face interaction plays an important role in inspiring innovative designs and new ideas in China," Smith concluded.

China ACE Awards winners to be revealed tomorrow

To recognize technologies and people that facilitate innovative electronic designs in China, EE Times-China, EDN China and ESM-China -- the region's leading electronics design titles -- are hosting the China Annual Creativity in Electronics (ACE) Awards and are scheduled to announce this year's winners on March 1, 5:00 p.m. at the Orchid Hall, Shenzhen Convention & Exhibition Centre. For more information on the awards, please visit
http://www.eet-china.com/ace/ace_en.html.

As a value-added service to exhibitors, Global Sources is organizing Private Sourcing Events during IIC-China for Intelbras, Sagemcom Group and Skyworth Digital, where these major buyers with a combined annual sales of more than US$2.34 billion are able to meet selected exhibitors one-on-one to discuss their purchasing needs.

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (
http://www.globalsources.com), print and digital magazines, sourcing research reports, private sourcing events, trade shows, and online sourcing fairs.

More than 1 million international buyers, including 90 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from buyers in more than 240 countries and territories.

Global Sources' other businesses provides Chinese-language media to companies selling to and within Greater China. These services include online web sites, print and digital magazines, seminars and trade shows. In mainland China, Global Sources has a network of more than 30 office locations and a community of more than 4 million registered online users and magazine readers of its Chinese-language media.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

About eMedia Asia Limited

eMedia Asia Limited is a joint venture between Global Sources (60.1%) and United Business Media's EETimes Group (39.9%).

eMedia Asia provides 500,000-plus technology decision-makers throughout Asia and China with access to a multichannel media network. Through its technical events, publications and online network, eMedia Asia leads in providing the region's electronics community with the business and technical information they need to remain competitive.