The reason we went with this item was the 3rd side imprint. You can print on the Bottom of this cooler. Which worked out very well for our needs. And there are no extra charges to print on the front/back/bottom. Most places try to nickel and dime you on everything - These guys at Promohut were very easy going. I felt like they went the extra mile for me without hesitation. You have a customer for Life. (Posted on 3/16/10)