S W E E P O N

WHO:

Sweepon.com is an online sweepstakes site run by Bauer Xcel Media. Users enter drawings daily with their email address for chances to win money, trips, and other prizes.

CHALLENGE:

The target audience is an older crowd of 45 to 55 year old woman that are not tech savvy. We needed to create a well designed, extremely intuitive, credible game site. The goal was to keep retention high by showcasing winners and prize details but without overwhelming our “sweepers” with information and keeping clicks low.

SWEEPON.COM

WHO:Sweepon.com is an online sweepstakes site run by Bauer Xcel Media. Users enter drawings daily with their email address for chances to win money, trips, and other prizes.

CHALLENGE:The target audience is an older crowd of 45 to 55 year old woman that are not tech savvy. We needed to create a well designed, extremely intuitive, credible game site. The goal was to keep retention high by showcasing winners and prize details but without overwhelming our “sweepers” with information and keeping clicks low.

Developer + Designer.

With a background in fine arts I started developing and designing websites as a freelancer after I graduated from the Rochester Institute of Technology in 2008 with a bachelors in New Media Design and Imaging.

I returned in 2010 to get my Masters in Computer Graphic Design in 2012.

Aside from continually freelancing as a designer/developer over the past 10 years, I’ve worked as a project manager, brand manager and motion designer.