NCPR, a ground-breaking PR agency that specialises in hair, beauty and aesthetics has signed a contract to handle all PR activities in the UAE for O’right – the world’s premium organic hair-care brand.

O’right’s philosophy is simple: to develop green hair-care products and raise awareness for environmental protection to ensure future generations a sustainable life.

The pioneering brand’s products are manufactured from EcoCert and USDA Organic ingredients using reclaimed water, solar power and wind energy at the O’right Green Factory HQ in Taiwan. And unlike rival organic brands, even the packaging is impeccably green. The brand boasts the world’s first salon packaging that grows trees and flowers.

The innovative “tree in a bottle” and “seeds inside” concept boxes are made from biodegradable material that are printed with soy ink and come infused with seeds that grow when the packaging breaks down!!

It is thanks to these revolutionary ideas that the brand has achieved a host of illustrious environmental awards, including the world’s first shampoo to be certified as “Carbon Neutral” and the world’s first cosmetics company to be certified as “Carbon Neutral”.

Having taken both Asia and the US by storm in the last decade, O’right will undoubtedly raise significant interest in the Middle East in the coming years.

Speaking about the agency’s most recent signing, Naydene Commins, Managing Director of NCPR, says: “We were delighted to be approached by O’right to represent them in the Middle East and we feel the brand’s pioneering outlook is perfectly suited to our forward-thinking and innovative approach to marketing. We look forward to the brand achieving great recognition and success in this region.”