Kaybase, Issues&Answers to work on multi-country research studies

Kaybase, a Chennai-based market research firm, has entered into an understanding with Issues&Answers of Virginia, USA, to work together on multi-country research studies. The terms of the understanding enable the clients of both organisations to carry out international studies at cost-effective rates.

Ashok, CEO, Kaybase, said, “Indian companies have become very outward-looking, and this omnibus is the first step in providing them with cost-effective marketing insight into their export targets. We hope to expand this into several other countries soon.”

Kaybase will be opening shop in Bangalore shortly, and has a liaison office in Mumbai and Sri Lanka.

Issues&Answers is a 17-year old agency and has in place an alliance of market research agencies in 17 countries. Kaybase is a relatively newer entrant, having launched itself in April, 2005, and concentrates on providing research solutions to clients in specific verticals.

Among Kaybase’s current clients are The Hindu Group, Club Mahindra, University of California and IndianOil. The group expects to garner revenues of Rs 1.2 croresin 2005-06.

The first joint offering from the two agencies is a quarterly omnibus survey among Indians living in the US, with a sample size of 500 per quarter. The survey would be telephonic, and the omnibus would enable the researchers to reach Non-Resident Indians (NRIs), one of the fastest growing Asian communities residing in the US, said a Kaybase release.