INSPIRATION:‘wu’ means delicious food home while ‘tang’ stresses sweet taste feeling. It conveys the concept to store up global foods. So the logo shall reflect the fine mood in enjoying snacks, also needing to attract the attention of male consumers. We combined graphics with ‘tangtangwu’ thus to facilitate the convenient recognition and communication. The graphical presentation of 'wu' impresses people with the joy of tasting. Rounded lines and warm colors are quite aesthetic and easy to communicate.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:Founded in 2006, Tangtangwu now develops into a reputable brand from a small online shop dealing in imported foods. With continuous and rapid development, it’s really the time for Tangtangwu to enhance its recognition and improve its quality so as to establish an exclusive brand image. Tangtangwu is actually an entity dealing in all varying delicious foods, not only candies.

OPERATION / FLOW / INTERACTION:We also provided a mascot design. The image of a little faerie is full of loveliness, smartness and joy. She can show a variety of yummy foods with the magic wand. Together with the logo, the mascot image perfectly displays the happy mood because of simplicity and joy in tasting.

PROJECT DURATION AND LOCATION:The project started in June 2015 in Shanghai and finished in August 2015 in Shanghai.

FITS BEST INTO CATEGORY:Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:Tangtangwu is actually an entity dealing in all varying delicious foods, not only candies. Herein, ‘wu’ means the home of delicious foods while ‘tang’ emphasizes the sweet feeling in tasting. It conveys the concept to store up all global foods in the world. Therefore, the logo shall be capable of reflecting the fine mood in enjoying snacks, avoiding the misconception of selling candies. Besides, the logo also needs to attract the attention of male consumers so as to expand the market coverage of Tangtangwu.

SPECIFICATIONS / TECHNICAL PROPERTIES:-

TAGS:VI, Food, Mood, Tasting

RESEARCH ABSTRACT:In the creation, we combined graphics with the name ‘tangtangwu’ thus to facilitate the convenient recognition and communication. The graphical presentation of ‘wu’ impresses people with the joy of tasting. Rounded lines and warm colors are quite aesthetic and easy to communicate.

CHALLENGE: Since tangtangwu is actually an entity dealing in all varying delicious foods, not only candies. So it's a challenge for us in the logo design concerning how to avoid the misconception of selling candies. Thus in the creation, we combined graphics with the name ‘tangtangwu’ thus to facilitate the convenient recognition and communication. The graphical presentation of ‘wu’ impresses people with the joy of tasting. Rounded lines and warm colors are quite aesthetic and easy to communicate.

Tangtangwu Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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