As digital media publishers freak out about upcoming Facebook news feed changes—which will de-emphasize video and other content promoted by brands and publishers—other companies may have reason to embrace the changes with open arms.

Indeed, we’re already beginning to see this happen. Social-friendly news publisher NowThis recently re-launched its website after relying solely on social platforms to share its content. Since it can no longer depend on Facebook, the move makes sense—and we’ll probably be seeing more moves like this in the coming months.