If you had any doubt at all that carrying a separate brand for
lighter-weight fighters is a shaky premise, you should probably
grab a look at the UFC’s home page: as of Thursday evening, a link
to information on Saturday’s World Extreme Cagefighting
pay-per-view is shamelessly listed as “UFC,” with no mention
whatsoever of Zuffa’s little-brother promotion.

It’s not unlike seeing “STALLONE” in big block letters on a video
cover, getting it home, and realizing you’ve been stuck with Frank,
not Sylvester.

Misleading? Maybe. But it’s difficult to find a lot of fault in a
company doing its level...
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