So far, his hobbies appear to be: being adorable, rolling on the ground, eating and yawning. It's tough being a baby polar bear in the Scandinavian Wildlife Park, you know.

But it's not all about the sheer nawwwww-someness of it all - the Siku webcam website also serves to remind people about the dangers of global warming, and how the ice melting up in the north pole is hurting the environment and destroying the polar bear's habitat.

To find out more, head here for extra info, and for clear, cuter images of Siku, courtesy of Søren Koch/Hilmer & Koch Nature Photography, click play on this gallery below.