Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online
The exclusive memberships of some of the world’s most expensive and swanky private members’ clubs enjoy much more than just eye-catching décor, unique amenities and...

Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences....

High-end private clubs have a habit of playing it safe, but Soho House & Co has embraced digital marketing with the enthusiasm of a startup — helped along by forward thinking leadership from investors like Ron Burkle and Founder Nick Jones. Its digital footprint includes...

From excellent photography and historical images to club announcements and celebrity engagement, these are the golf clubs with the best social media presence.
Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking...

When it comes to private members clubs, it’s safe to say that prospective members seek a club experience just as exciting and engaging as the amenities you’re offering. For this reason, my team and I have always been drawn to unique clubs for their ornate charm and intimate member experience.

As early adopters of social media and a targeted leisure and club following, We’ve been able to witness what it takes to rock social media for a one-of-a-kind, club. Not only is it important to stay on top of trends in the industry – it’s equally as important to listen to your members and guests on these channels.

Below are a few tips for curating and managing a killer social media strategy for your private club:

High-end clubs are “afraid” of digital and social marketing because opening up information about their club to a much wider audience flies in the face of the exclusive nature of private clubs, according to Zack Bates, CEO at Private Club Marketing.
Marketing is still a “nascent”...

Leverage the visual nature of resorts and private clubs on Social Media by posting more visual content to their current Social Media profiles and setting up accounts on platforms such as Instagram, Pinterest, and Tumblr if they have the resources to manage these accounts and keep content fresh. To maximize visual assets, a property should leverage its current relationships.

Pardon me… Do you have any sophistication? The premium condiment brand — returning after a long quiet period — is again focusing its marketing on good taste, but this time consumers have to qualify for it —with a campaign from Crispin Porter + Bogusky themed...

Many clubs contact us regarding how should they use or should they have a Facebook page. There's no right answer, it all depends on what direction your Club wants to go and how open you want to be. We've started a list of clubs with...