Snickers: Road Trip

With a movable map of the U.S. and a penchant for gluttony in tow, Agency.com, along with TBWA, introduces Snickers enthusiasts and the casual web audience to five historical feasters – a Polynesian, a Roman, a Viking, a Pilgrim an

Published on Aug 29, 2007

Editor's Pick

With a movable map of the U.S. and a penchant for gluttony in tow, Agency.com, along with TBWA, introduces Snickers enthusiasts and the casual web audience to five historical feasters – a Polynesian, a Roman, a Viking, a Pilgrim and a King – and their cross-country excursion to satisfy their hunger pangs. The landing page is essentially a map of the U.S. that lets users click on a car in various locations to view video executions of the feasters' various adventures, including road travails, singalongs and even a game of "I Spy."

Ultimately, the site will feature close to 20 video vignettes which will be updated weekly through the month of launch. Additionally, biographies of the feasters and photographs of the road-trip give viewers some extra material to chew on.