Wednesday, December 18, 2013 at 12:09AM
Denise Smithson in #latashaskitchen

WA-based producer of authentic curry pastes and condiments Latasha’s Kitchen has embraced the innovative crowdfunding platform Pozible to achieve their next business goal – publishing a cookbook.

Pozible is a crowdfunding platform and community-building tool for creative projects and ideas that was developed to help people raise funds and realise their aspirations.

With a background in marketing, Latasha’s Kitchen founder Latasha Menon said Pozible was the ideal mechanism to help her realise a long-held dream to produce a cookbook.

"Over the years, a great number of people have asked me to produce a cookbook, and I feel the time is right to turn this into a reality,” Ms Menon said.

“As I have always been guided by my loyal customers, I am asking my supporters to pledge to become involved in the birth of this cookbook through my Pozible Project,” she said.

“I have a great range of rewards on offer, from an autographed first edition copy of the cookbook with name acknowledgement, to a special VIP cooking class for 12 people. A number of milestone incentives will also be announced along the way, to surprise and reward our pledgers for their support and involvement.”

Ms Menon said other higher value rewards on offer would appeal to businesses and corporates looking to support a locally-based creative endeavour.

“By choosing these exclusive options, business owners and their staff will receive autographed copies of the cookbook, public acknowledgement and participation in a private cooking demonstration,” she said.

Ms Menon established her reputation over the 10 years she ran her popular café, and held cooking classes from a studio kitchen in Leederville.

Ms Menon now manufactures a range of take-home curry pastes, sauces and chutneys and sells through her online store, at specialist grocers and butchers, and community markets such as Kyilla in North Perth, Subiaco, Palmyra and Mandurah.

“My vision is that the cookbook will be a keepsake book of traditional family-style recipes. The reality is if we do not secure enough pledges the cookbook will not go ahead – which is why I am reaching out to the general public, as well as to my loyal fan base,” she said.