A BMW engineer we spoke with made it clear that BMW doesn’t want to rely on digital representations of analog gauges. Instead, the automaker is looking at the display as a blank canvas with which it can display a variety of information in an innovative way. However, while consumer customization will be available, BMW believes that keeping the user-tweakability to a minimum is key for ease-of-use and general readability.

I just hope that the beta test all 2010+ Range Rover owners are part of helps to add to future functionality, and fills in some more of that big center void – audio system info, hint… hint…