How to use psychology to grow your SaaS business & reduce churn: Every month, more businesses commit to the recurring revenue model used by SaaS marketing companies. According to Zuora’s Subscription Economy Index (SEI), subscription business revenue is growing 8x faster than the average S&P 500 company. The SaaS sector though is relatively young and ferociously competitive, which means companies have to use every tool at their disposal to surviv...

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Market 8 is a team of web, usability and conversion experts that will turn your website into your best salesperson. We create research-based websites that shorten sales cycles by aligning exactly to the way your buyers want to buy. We are also the creators of Simplex CORE, a smart framework used by B2B firms around the globe to jumpstart their websites using the HubSpot CMS and integrating the latest usability standards.