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Assesment of the zero-rating offer Telenor Music Freedom

Launch date:29 June 2017

Modified at:08 March 2018

Language(s):
English

Norwegian Communications Authority (Nkom) has conducted an analysis of Telenor’s mobile subscription “Yng” which includes the zero-rating offer “Music Freedom”. Based on an overall assessment of Telenor’s zero-rating offer “Music Freedom”, Nkom hasn’t found it proportionate to intervene at this point in time. Considering that Telenor has expressed an intention to open the offer, whereby additional content providers can be included, Nkom wants to give Telenor an opportunity to implement this in practice.
Nkom therefore expects that Telenor as soon as possible arranges for and actively informs that additional content providers easily can be included in the zero-rating offer. Such facilitation should clearly describe how content providers and consumers can address Telenor and ask for such inclusion, typically via dedicated web pages for registration.
If zero-rating in the Norwegian market does not function as described above, in particular if such commercial practices become widespread, then Nkom will reassess the analysis of zero-rating in the market.