Paramount claimed that the survey was invalid because it made almost no reference to Noah and was actually very general. If you look at the survey, it is clearly about the movie Noah.

Paramount claims their research shows that 83 percent of pastors would recommend the movie to their flock.

Allegedly, Paramount wanted to make a film more biblically-accurate but the director Darren Aronofsky wanted to instill his vision of the flood as punishment for man’s disrespect for nature as opposed to sins. In the end, he won. Supposedly, several versions were filmed and screened but they fared no better than the warped version. As it turns out, they never tested Aronofsky’s version according to Aronofsky himself: “They tried what they wanted to try, and eventually they came back… My version of the film hasn’t been tested … It’s what we wrote and what was green lighted,” Aronofsky told THR .

Aronofsky said he was upset that the studio screened different versions to cater to a small but vocal segment. He said, “These people can be noisy.”

Faith Driven Consumers comprise 15 percent of the population – 46 million Americans – and spend $1.75 trillion annually. It’s a lot of money to tap or not.

The message of Noah is anti-consumerism and anti-population. To Hollywood, consuming, competing, owning, populating too much are all sins. There is nothing worse.

This is the scenario as I see it: Hollywood makes a movie about Noah. Hollywood distorts the story. Paramount freaks when they realize Christians don’t like it. Paramount attacks the messenger. Film flops.

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