Heads up! New changes to quality score.

New tweaks by Google are on the way to “improve” the quality score metric to help with relevancy. It’s being rolled out in phases so you should see the results in your search campaign shortly. Here’s the scoop from the GooglePlex. Warning, it’s not simply sharper, it’s simply complex. Also, now you’ll be seeing a “first page bid” metric which tells you how much it will cost to get on the first page. Revenues at the Google Plex must need a bit of pumping up.

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Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.