Samsung launches Galaxy S3 to cement smartphone supremacy

Mon, 05/28/2012 - 22:50 EDT - Yahoo!

Samsung Electronics Co launches its latest Galaxy S smartphone in Europe on Tuesday, with the third generation model expected to be even more successful than its predecessor, which helped the South Korean ...

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SEOUL (Reuters) - Samsung Electronics Co launches its latest Galaxy S smartphone in Europe on Tuesday, with the third generation model expected to be even more successful than its predecessor, which helped the South Korean company topple Apple Inc as the world's top smartphone maker.

NEW DELHI: Mobile phone retailers and industry insiders reveal Samsung's Galaxy S7 and Galaxy S7 Edge models have had massive success in India just after launch, which can potentially catapult the South Korean company to the front of the premium devices segment, outpacing rival and pack leader Apple. Retail channels said Samsung has sold over 60,000 S7 models within a month of launch — roughly twice the number of its predecessor S6 in the same time.

KOLKATA: Samsung Electronics Company, the world's biggest seller of smartphones, is planning its biggest blitzkrieg of launches in India in the next quarter in a bid to fend off local and Chinese rivals in the mid-segment category. The South Korean company will introduce 10 smartphones in the July-September quarter in theRs 9,000 to Rs 18,000 segment, where it is embroiled in a fierce battle for market share with Micromax Informatics, Lenovo-Motorola and Xiaomi. According to some research companies, the rivalry led to a drop in Samsung's market share in the high-stakes mid-segment in 2014.