Voluptuous and beautiful, Katy Perry, the dark mane vixen appeared around the 5-second mark on adidas Is All In, a new global campaign unveiled yesterday by the label with 3-Stripe. But what really goes on between takes during the making of the 2-minute video? Los Angeles-base "partygrapher" Cobrasnake had the opportunity to go-behind-scene with director Romain Gavras, Jon Wexler of adidas and designer/friend Jeremy Scott. Though each segment was only a few seconds long with most scenes ended up on the cutting floor. The production, nevertheless, was on the scale of a short film. In the meantime, Perry took a headlong jump into Jeremy Scott's new collection for adidas Originals by Originals, trying on and posing each outfit with Cobrasnake snapping away. Already with the amount of publicity generated by Lady Gaga and her partnership with designer Nicola Formichetti, many wonder if Jeremy Scott will be the go-to-designer for Katy Perry? We will soon find out... via: Cobrasnake