“Are you ready kids?” Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the global master toy partner of Nickelodeon’s iconic and top-rated animated series, is introducing a brand-new, never-before-seen product line!!

Building upon two decades of incredible SpongeBob content and fandom, these toys have evolved from the conventional preschool toy range and are certain to excite a multi-generation fan base – Kids, Tweens, Teens and Millennials!

SpongeBob SquarePants has emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999.

The series has been the most-watched animated program for more than 17 consecutive years, is seen in over 208 countries and translated in more than 55 languages. The Spring line up hitting retail now as follows!

SpongePop CulturePants

The Spring line includes B-Movie SpongeBob, Patrick and Dr. Plankton, based on the horror episodes from the show, as well as Old-Timey SpongeBob, Patrick and Squidward in an all-new timeless style inspired by the golden age of animation. Available on Amazon for ages 6+, SRP: $9.99

About Alex Yarde

Alex Yarde is a husband and father living in New Jersey. In earlier times, you could find Alex in New York City teaching outdoor education to the great kids from Erasmus High School in Brooklyn. Today, you can find him on Twitter at @thatalexyarde.