Pulse Beverage Corp. Secures Distribution In New England

Apr 12, 2012

The Pulse Beverage Corp., makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, announced that it has secured distribution into Maine through Pine State Trading Co. and Connecticut through New England Beverages.

Pine State Trading Co. has been a Maine-based and family-owned wholesale distribution business since 1941. Pine State Trading Co. is New England's leader in the marketing and distribution of convenience and beverage products and is among the top 20 leading c-Store wholesale distributors in America with some 10,000 SKUs (stock keeping units) in inventory. Pine State Trading Co. has a diversified sales, marketing and logistics network to serve its 5,000-plus customers and is also the leading beer and wine distributor in the state of Maine.

"These agreements provide Pulse with an exciting opportunity to expand into the New England market through partnerships with established distributors who have proven track records of success in building brands in the region," said Bob Yates, CEO of Pulse in a prepared statement. "Our ability to secure deals with these premier distribution companies in this key market is a powerful indicator of Pulse's potential for continued success. These companies are presented with hundreds of opportunities to distribute new brands each year, and they have selected Cabana™ 100% Natural Lemonade based on their view that these agreements will generate significant revenues going forward."

Rob Watkins, vice president of sales for the East Coast, commented, "The lemonade category is rapidly growing and we are building a powerful lemonade brand by communicating to consumers easily that Cabana™ 100% Natural Lemonade is a great-tasting product with all natural ingredients that is healthy and refreshing. Our Cabana™ 100% Natural Lemonade line-up is quickly becoming a high volume, low effort sale. By partnering with Pine State and New England Beverage, we will be able to expand this message to the more than five million residents of Maine and Connecticut. Lemonade, an almost forgotten American favorite, ties uniquely to consumer values of a simpler, less harried time."