WEBVTT FLARE.>> AND LOT OF MY ANTI-AGINGPRODUCTS ARE COMING ALONG WITHME.>> CHERYLE REBHOLZ RUNS FACESBEAUTY SALON IN MEQUON SHE'-- MEQUON.SHE'S BEEN IN BUSINESS FORALMOST 40 YEARS.>> THIS IS ALL FACES, EVERYTHINGHERE IS FACES.>> BUT NOW, SHE'S TAKING AIM ATSOMETHING NEW.SHE'S OPENING BEAR ARMS GUNRANGE IN THE SPRING THE LOGO ALIPSTICK BULLET COMBINATION INTHE CROSSHAIRS.>> TARGETS, AMMUNITION, SCOPES,ANTI-AGE CREAMS.YOU'LL HAVE GROOMING CREAMS WITHTHE BEARDS. AND THEY CAN CO-EXIST.>> ABOUT THREE YEARS AGO,REBHOLZ RECEIVED HER CONCEALEDCARRY PERMIT AND BOUGHT A GUN,BUT SHE NEEDED PRACTICE.>> THERE WAS NOWHERE TO GO CLOSEAND CONVENIENT.>> SHE EVEN WENT TO GUN SHOWS TOLEARN MORE ABOUT GUN SAFETY, BUTFELT LEFT OUT.>> AND I'M THINKING IF I HAVETHAT PROBLEM, THE OTHER WOMENARE.>> THAT'S WHEN SHE HAD THE IDEA,COMBINING HER KNOWLEDGE OFESTHETICS AND BEAUTY WITH GUNSAND BULLETS.NOW THE IDEA HERE IS TO COMBINETHESE TWO WORLDS THE BEAUTY, PRODUCT WORLD WITH THE GUNRANGE, SO THAT IS WHY CHERYLE ISTAKING THESE BEAUTY PRODUCTSHERE, AND THEY WILL BE AVAILABLEFOR PURCHASE AT THE GUN RANGE.>> AND THEN TO THE RIGHT ISGOING TO BE SEVERAL CLASSROOMSAND A CONFERENCE ROOM.>> THE BUILDING ON NORTHGRANVILLE ROAD IN MEQUON IS NOTMUCH TO LOOK AT NOW BUT COMEMAY, BEAR ARMS WILL BE READY TOFIRE.>> THE LOOK AT THE AMENITIES ANDTHE SOUNDS AND EVEN THE SMELLSOF A SPA. IN MEQUON, TIM

Wisconsin business aims to combine bullets, beauty

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Updated: 5:06 PM PST Feb 7, 2017

OZAUKEE COUNTY, Wis. —

Beauty and bullets! A Wisconsin woman is combining the two into a brand new business.

Cheryle Rebholz has run the "Faces" beauty salon in Mequon, Wisconsin for nearly 40 years, but is now aiming for a new endeavor with Bear Arms Shooting Range later in the spring. The business logo features a lipstick as a bullet set in crosshairs.

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“(We will have) anti-age creams. You’ll have grooming creams for beards," she said during a visit to the new space on Tuesday. "And targets, ammo, scopes. They can co-exist."

The idea for the new business came to Rebholz about three years ago after she received her concealed carry permit and bought a gun but was left without a place to practice her firing.

"There was nowhere to go close and convenient," she said. "If it’s not close and convenient, I’m not going to be proficient and I need to be because this is serious."

She even went to gun shows to learn more about gun safety, but felt left out.

“A lot of the dealers didn’t even approach me. I don’t think they took me seriously. I think they thought I was a guest of my husband's just roaming around," she said. "And I’m thinking if I have that problem, other women are."

Rebholz said she wants both men and women to be able to use the space without fear or intimidation.

She's is taking her beauty products from “Faces” and they will be available for purchase at the new shooting range. The building is not much to look at now, but Rebholz has a target date of Memorial Day weekend to open the new business.

"(It will have) the look, the amenities and the sounds and even the smells of a spa," she said.