2 Responses to “90pc of PRs say online coverage has become more important in the last 12 months”

Thanks for the link. At the risk of stating the obvious the answer to your question “more important than what?” is more important than “it was 12 months earlier” to the PR’s in question. We carried out the survey to try and get a very broad view of PR’s perceptions of the importance of the online media – both 1.0 and 2.0 – and their ability to interact with it comprehensively and effectively.

We aren’t trying to say that online is more important than print or any other form of media per se. In fact to make such a sweeping statement would as you rightly point out be “unbalanced”. The reality is clearly a lot more complex with the relative importance of all media coverage depending on a great number of factors, not least the individual organisations, their objectives and the characteristics of their markets. Despite being an online news distribution company we are not blinkered and see the value in all forms of media – we are a reseller of the Press Association’s PA Media Point service for example – this is just our field of expertise.

We intend to carry out more research in the future and perhaps the question you raise of relative importance is one that we should consider.

Why the LinkedIn Insight Tag is a huge free bonus for B2B marketing

Andrew Smith August 8, 2018

The LinkedIn Insight Tag - have you installed it on your website?Have you even heard of it?
If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag.
So what