‘Meghan effect' is profiting struggling retailers by boosting sales

On Thursday, fashion brand Saba sent out a press release few hours after Meghan Markle boarded a RAAF jet from Sydney to Melbourne, in terms of its $259 “Tia” dress in navy.
Don't bother about that the Dion Lee navy dress the Duchess of Sussex was really wearing costs five times that, and won't be available until December. Saba saw an opportunity.
Elisha Hopkinson, Saba's general manager of product stated that it was enough that Meghan's “aesthetic is very complementary to our brand”.
Hopkinson confessed Meghan is one of the inspirations on Saba designers' moodboards, and said brands that...Read more ...