Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront and gives eCommerce marketers a serious new ad unit.

The boldest visible change will be the Multi-Product ads. This ad unit will allow for ads to scroll various products within the ad unit. Each item has its own image description and URL, yet fits neatly within the post. This can be combined with other targeting options like custom audiences to display the most pertinent products at all times. This option is available starting today across the world via the Facebook API.

While the new Custom Audience features aren’t nearly as sleek and sexy as the Multi-Product ads, they may prove to be the most beneficial to your bottom line. New custom audience options allow users to target based off of the pages visited (or not visited) timeframe that they’ve been seen last. This means that advertisers can target those who’ve landed on specific pages yet not converted – something that was previously only available via FBX and 3rd parties.

Another upgrade to Custom Audiences is the ability to create laser targeted audiences such as previous purchase size, tracking duration and combinations of various activities:

Lastly, for those looking for help installing the tracking code a Facebook Chrome extension called “FB Pixel Helper” allows marketers to quickly see if tracking pixels are set up correctly.

About The Author

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.