NHL powered by RBK Store

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NHL powered by RBK: Overall Store View - The NHL powered by RBK store is located in New York City just off Times Square. The store is a partnership between the NHL and the official equipment sponsor of the league, Reebok. The design of the store was inspired by the elements of the game and the speed and agility of the players.

NHL powered by RBK Store: Ice Wall - The Ice Wall is a special feature of the store. Visitors can touch the real ice that "grows" on the wall during the course of the day. The wall serves as the backdrop to the ice skates display.