20 Posts to Help You Get Noticed at Trade Shows

All around the world, people attend trade shows specific to their industries. For many companies, trade shows can help new people find them and bring in more clients. So what’s the hardest thing about having your company booth at a trade show? Getting noticed and emerging from the crowd of companies trying to do the same thing. Below you’ll find some informative posts discussing strategies you can use to stand above the rest so your company can get noticed, and more importantly, remembered!

Tips on Trade Show Etiquette and How to Be the Coolest Booth on the Block – More excellent tips (and giveaway suggestions) to help you become the booth that everyone is talking about at your next trade show.

Trade Show Etiquette – A small Q&A on trade shows and trade show etiquette – and a what NOT to do list.

A Whole Slew of Trade Show Articles – A lot of top-notch articles to help you with your trade show display, all kinds of tips, tricks, and so much more. This is a great resource page for anyone looking to learn about better ROI from tradeshows!

Top Ten Killer Tradeshow Tips – Here are 10 great trade show tips we’ve come across that are sure to make your organization stand out at that next trade show.

More Tips on How to Stand Out at a Trade Show – “If you’re setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you’ll cut through all the ‘noise’ to get in touch with your target audience.” Read the post for more about this!

Do you have some trade show advice that you didn’t see listed here? Would you like to ask any questions about trade show or convention giveaways (or do you need suggestions)? The comments section is your canvas, so post away! Thank you for reading the Quality Logo Products blog, and we hope you now have all the resources you need to blaze through the competition at your next special event!

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Comments

BigThing

Ummm…. one NOTABLE omission from this list is an article on “BOOTH BABES”! 😉

I really think these are great points. I especially like 19, 20. It is really easy to waste money with companies that claim they are their to help. It is rare to find a company that truly cares about helping you rather than making money and you really need to focus on your ROI of trade shows.

Not to be sexist, but sex sells especially for products geared toward men. Are you exhibiting at a CPA conference? Hire talent to hand out rate cards, brochures, and your custom imprinted calculators from QLP. Are you working at a computer fair and HAVE to move your latest and greatest video card? Have some plasma’s displaying whatever you can get away with (and that is age appropriative for the show), and have some women wearing American Apparel or Bella shirts that are imprinted with your logo. If you happen to order them a size too small, no worries. It goes the same when roles are reversed. Tell me that you wouldn’t sell more pots and pans at Martha steward exhibition if you had booth dudes, with just logo’ed aprons. Ok, the goal was NOT to get Bret or Tim excited,… I must digress.

The key- know your audience, and remember, if your goal is to sell, then you MUST get noticed, stand out, and like that little tree on the forest floor, must stretch to get the sunlight!

Thanks for the top 20 list, guys! I want to have my first trade show booth soon and I was racking my brain trying to figure out how to approach it. Out of all of these posts, I got the most out of #12. I never would’ve thought of most of those tips!

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