He begins with a compelling premise: "Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this ‘new media’ program is worth it’s [sic] weight." And he ends with several good references, including a list of social media measurement companies. Go read it now. The rest of his blog ain't too shabby, either.

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Hey thanks for this. I've got a couple more pieces coming up so watch for a white paper I co-authored with Factiva (A Dow Jones media measurement company) and an article for "website magazine", both address social media measurement.