Brand Resources

Our brand page is designed to give guidance to both our team and our sellers on the correct application of our brand. Following the guidelines on this page ensures our brand is displayed consistently across web and print collateral. For more information, download the full brand guidelines below.

There may be instances when you might want to use our logo on top of imagery. If this is the case, ensure that the image is a high contrast enough to allow the logo to stand out. Avoid using imagery that bleeds into the logo.

Use imagery which contrasts the logo

Do not use imagery like this

Our icon

Our icon is a device that can be used when our primary logo cannot be displayed. A good example of this is on social media or as a favicon. This should never replace the logo in environments where the primary version can be used.

Exclusion zone

Another way that we protect our logo is by sticking to the exclusion zone. The exclusion zone for the logo is calculated by taking the ‘e’ out of Paddle and using the height of the character to form a protective zone. The exclusion zone for the icon is calculated by taking the height of descender of the ‘P’ to form a protective zone.

This is the minimum clearance for our logo and icon. Where possible, leave as much space as possible.

Logo misuse

Do not stretch or squash our logo

Do not rotate our logo

Do not add a gradient to our logo

Do not add effects to our logo

Do not add text next to our logo

Do not add weight to our logo

Do not alter the colours of our logo

Do not trivialise our logo

Colour palettes

This is our colour palette. These are the only colours that should be used in any collateral. If you are using the palette, you can extend it by using tints.

Hex:
45567C

CMYK:
80 / 68 / 30 / 10

RGB:
69 / 86 / 124

Hex:
0096FF

CMYK:
73 / 36 / 0 / 0

RGB:
0 / 150 / 255

Hex:
CFE9FF

CMYK:
23 / 2 / 0 / 0

RGB:
207 / 233 / 255

Hex:
7A88A7

CMYK:
35 / 24 / 10 / 0

RGB:
122 / 136 / 167

Hex:
4FF4BC

CMYK:
56 / 0 / 43 / 0

RGB:
79 / 244 / 188

Hex:
F44F7F

CMYK:
0 / 80 / 23 / 0

RGB:
244 / 79 / 127

Hex:
673F89

CMYK:
72 / 84 / 9 / 0

RGB:
103 / 63 / 137

Hex:
A568F2

CMYK:
58 / 69 / 0 / 0

RGB:
165 / 104 / 242

When using our colour palette, it’s important to pair the colours that contrast each other the most. Doing so helps key messaging, information and calls-to-action to be communicated with impact. Avoid using colours that do not contrast each other well. Not only will this help the colourblind, it will also help project our brand with clarity.

Typography

Our font is Graphik. It is a sans-serif typeface that has a variety of weights. It’s extremey important to ensure that this font is applied to any outward facing collateral. This font is a key aspect of our brand and helps to project our personality. If you require the font, please contact a member of marketing.

Graphik

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Graphik Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Templates

A range of templates has been designed for you to use when producing documents. They are available for anyone using Pages, Keynote or InDesign CC. It is important to make sure you apply the type styles already set in the templates. Avoid editing them without consulting the marketing team.