Wendy’s in epic ongoing sign war with rival across the street

The fast food chain is known for its hilarious and clever comebacks on social media, but now its taking its wit to the streets in a hilarious sign battle with a rival across the street in Lubbock, Texas.

The friendly feud began in May when Wendys one-upped Pure Waters sign offering a Texas football coach free drinks by offering free drinks AND food, KSAT reports.

Pure Tea called out Wendys for their similar sign, to which the fast-food chain clapped back and the sign battle began. Since then, the two businesses have gone back and forth with witty puns and savage burns.

Passerby have taken notice, documenting the battle on social media. Pure Water serverBrad Luzietti says theyve posted about six or seven signs thus far with no plans to stop, according to Huffington Post.

We put up a new sign whenever we get an idea. If [Wendys changes] their sign, well start thinking hardcore about ours, he told Huffington Post. Some people drive by to look, and some have come in to ask about it.

When Wendys posted about their never-frozen beef, Twitter user Thuggy-D commented, Your beef is frozen and we all know it. Y’all know we laugh at your slogan ‘fresh, never frozen’ right? Like you’re really a joke.”

Wendys couldnt help but engage. “Sorry to hear that you think that! But you’re wrong. We’ve only ever used fresh beef since we were founded in 1969.”