Do these Black Friday stories horrify you or does this growing list of 116 online sales make you sick to your stomach rather than elated? Patagonia feels you and believes its customer base will relate to a different approach, one of conservation rather than fast fashion.

To wit, the performance outdoor apparel brand has partnered with iFixit, a startup that will offer free repair manuals online for old Patagonia items. In conjunction with launching guides for mending apparel, 15 brick-and-mortar stores can get in-person assistance this Friday. The list of locations participating is above and the campaign video below.