Our marketing services can be used individually, to augment and enhance your existing marketing process or bundled to provide a complete marketing campaign.

Some of the specific services we provide:

Market AnalysisWe can generate a comprehensive analysis of your target market or review your internal market analysis to provide an independent view. Our market analysis will identify the ideal target launch date for your product so you can catch the point of highest growth.

Customer Needs Survey/AssessmentWe can survey design engineers in your target market to determine what features a solution needs to have to win significant market share. Since our interviews are done by design engineers specific technical requirements can be discussed in sufficient detail to insure a successful solution results. Specific partners, tools, software and other 'augments' to your product will be determined and recommended.

Product Planning Specification Development/ReviewBased on the above survey results we can review your existing product plan or create a custom specification you can use to drive your product development process to insure you have the necessary 'hooks' for the solution to be easily created.

Application Solution Definition and Options AnalysisWe can develop a set of solution definitions and options, based on our customer survey, that gives you a range of investment and return combinations. A more targeted solution will allow quicker growth in a specific market segment, but will leave other segments to grow at a slower rate. A more generic solution will accelerate all market segments, but at a slower rate. The right choice will depend on the small scale structure of your specific market- something our above described market analysis can be used to determine.

Launch Plan DevelopmentWe can create a comprehensive product launch plan that leverages the market analysis and solution options described above. Specific target customer segments can be determined along with a solution positioning that addresses each segment. The characteristics of your solution offering will be matched with the capabilities of the channel and this can feed the Channel Strategy described below.

Channel Strategy Development/ReviewWe can create a comprehensive channel strategy that fits with the target customer segments and the solution options determined above. We can review your plans for training, and promotion and help with some proven 'tricks' required to get the attention of a crowded and distracted channel.

Applications Solution DevelopmentWe can help you manage the development of specific components of your applications solution- evaluation kits, IP cores, drivers, applications programs, training and application notes by working with your internal teams or by using third party developers.

Press and PR ActivityWe can create comprehensive press and PR campaigns and generate compelling press releases, advertisements and other activity that drives product awareness in your targeted customer base. By leveraging our solutions approach to a product launch you can leverage similar activity with other market stake-holders and partners to dramatically increase awareness for your solution.

Use our Contact Us web page to get more information on any of the above services and to get specific examples.