5 Paths to Persuasion by Robert B. Miller

Book Description

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Buy 5 Paths to Persuasion book by Robert B. Miller from Australia's Online Bookstore, Boomerang Books.

Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility.

To succeed in business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection. Whether it be a proposal or a business plan, this title unlocks the secrets of persuasion necessary to present any kind of idea successfully.

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