Tag Archives: email metrics

Email marketing is highly measurable – as a result, there is a variety of metrics available to every email marketer. All these statistics can be even a bit too much. KPIs are often not well understood. What makes a number a key performance indicator? What type of information should be reported? In this series of posts I’d like to share some words on making email marketing metrics insightful and actionable. Starting with Metrics, KPIs and other marketing drugs. Read more

We’re happy to be bringing you the next installment of the very successful email marketing webinars hosted by Jim Ducharme and Mac Ossowski. This time they’ll talk about mastering the email metrics. Join them this Wednesday! Read more

We believe GetResponse Email Intelligence is the most comprehensive tracking tool available, with an impressive number of metrics you can track. Last week we managed to cover only half of our list. Today we follow with the other five. Read more

From a marketer’s perspective, an email campaign includes: building a list, segmenting it, creating valuable content and transforming it into an irresistible creative. Then you just hit “Send” and you’re done. Or are you? Read more