A&W Introduces New Line of Bottled Root Beer Floats

Float Into Summer With A&W Floats

What if I told you that you could have a hassle-free root beer float anytime you wanted? Well, thanks to the folks at A&W, you can! They recently announced a new line of drinks — A&W and Sunkist Floats ($1.79 each/$5.99 for four) — that promises to deliver a real float experience without all the fuss. Personally, I like the fuss associated with floats. Getting ice cream stuck in your straw is part of the fun! Yet, I can see where some people might like to indulge without the hassle. According to Andrew Springate, vice president of marketing at A&W, they have been trying to create this drink for quite some time. When asked about it, he said:

For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float. The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed — no work, no hassle.

I haven't seen them at any of my local stores, but they should be hitting the market shortly. When they do, will you be picking one up?

Comments

5 years

Very Sad To See A&W Did No Research On This "New" Item-
How Much Did You Spend?

6 years

We tried it. Didn't finish even half of it. Tastes like playdough smells.
Did they not test market this first? Yuck.

6 years

I too saw this in the store and thought, "Awesome, instant gratification!"
To my great dismay, this product had to be the most horrid thing to have ever cross my lips. It bulldozed it's way down my throat with a sickeningly sweet, almost putrid taste. I couldn't rinse my mouth out fast enough.

6 years

We live in Charleston, WV and would like to know where we can buy the new A&W Root Beer Float drink. We can't find them any where around here. Thanks.

I tried the float and i think that A&W should take it off the shelves as quick as possible and they should also find out who in the company tasted it and put on the shelf to begin with and replace him with someone that has taste buds this product is not at all what A&W was built on Dino Maxwell

I tried the float and i think that A&W should take it off the shelves as quick as possible and they should also find out who in the company tasted it and put on the shelf to begin with and replace him with someone that has taste buds
this product is not at all what A&W was built on
Dino Maxwell

I have to agree with nicademus. I love A&W. I was at the store today, and I saw this and I thought, "life has become that much easier, and sunnier, and happier." I bought four bottles and hurried to my car to try one. I read the label and was even more excited to see no "High fructose corn syrup".But when I opened this thing, I cannot begin to explain the horror. this tasted like there was A&W somewhere in there, but it was hard to find with all the other flavors of gross flowing down my throat. I almost spit it out it was so disgusting. I read the label, and I saw skim milk...so I thought maybe just one of the ingredients was bad or something, because nothing could be purposely marketed that tasted so gross and off from the original, near perfect A&W. So opened the second one, and it's the same story.I soooo wanted to like this. But avoid it at all costs. Or try it just once to understand what I'm sayng.

I have to agree with nicademus. I love A&W. I was at the store today, and I saw this and I thought, "life has become that much easier, and sunnier, and happier." I bought four bottles and hurried to my car to try one. I read the label and was even more excited to see no "High fructose corn syrup".
But when I opened this thing, I cannot begin to explain the horror. this tasted like there was A&W somewhere in there, but it was hard to find with all the other flavors of gross flowing down my throat. I almost spit it out it was so disgusting.
I read the label, and I saw skim milk...so I thought maybe just one of the ingredients was bad or something, because nothing could be purposely marketed that tasted so gross and off from the original, near perfect A&W. So opened the second one, and it's the same story.
I soooo wanted to like this. But avoid it at all costs. Or try it just once to understand what I'm sayng.

I'll def try this out. I do LOVE actual root beer floats...and when I DO happen to "go through the fuss" I go all out including whipped cream and cherries. THen I drink the left over root beer with the cherry juice. SO YUMMY.