Comcast has issued an apology after audio of one of its customer service representatives bombarding a customer with repeated questions went viral on Tuesday, according to CNN.

Tech journalist Ryan Block called Comcast to cancel his service, but the phone call turned difficult when the unnamed rep began repeatedly asking him why he wouldn't be interested in "the fastest Internet in the country." Block wrote along with the SoundCloud audio that the eight-minute recording actually began about 10 minutes into the phone call when he and his wife started to get frustrated.

At one point, Block asks if the phone call is a joke or if he's being "punked."

The representative defends his tactics by saying that he doesn't want to lose Block as a customer and the company needs feedback to provide better service.