How to use professional video editing software to market your business

Posted by on February 18, 2013| Featured

Think about your marketing strategy for a minute. Are you using video? If not it’s time to consider this valuable marketing tool. Let’s check out a few of the reasons why creating video with professional video editing software is in your business’ best interest:

Video Builds Trust- The internet is filled with articles, some informative and well written and others that aren’t. Every web page has articles, but not everyone uses video. Video sets you apart from the crowd. It allows you to showcase the unique personality and style of your business. As you show what your business is and what you stand for potential customers will be able to get to know your business better, growing trust and creating a reputation of expertise.

Video is Easy to Share- Word of mouth is a great way to expose your business to new customers and in a modern world, social media is where people talk. Video is easier and more likely to be shared than an article. Additionally once video is shared it is more likely to be viewed than an article. If you want a strong social media presence, you need video.

Search Engine Gold- Many business owners worry that articles are the only way to rank in search engine results, but properly optimized video can also appear in search results. Just like websites video can be optimized for better search engine placement.

Video is Affordable- Video is one of the most affordable advertising tools your business can utilize. Posting video to sites like YouTube and Facebook or your own website is free. All you have to pay for is the cost of creating the video. With easy to use editing tools like muvee Reveal X anyone can make a video without having to spend a fortune or learn complex programming.

Great for Mobile- Many people access the internet solely from their smartphones and mobile devices. Video is much more compatible for this format. Someone who might not take the time to read a long article on a smartphone may watch a short video instead. Video is mobile device compatible making it a viable option for a changing world.

Video marketing is an important tool for any business. If you haven’t started using this tool, now is the perfect time. New customers are waiting; what are you waiting for?