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Google Ads is inevitably a subject that comes up around tracking online performance, website visits, and conversions.
Too often, nonprofits with limited resources and small or nonexistent digital teams leave their monthly $10,000 Google Ad Grant untouched, or abandon their accounts when things become too complex to manage on a regular basis.
But using AdWords doesn't have to be out of reach, and the traffic it drives can be a pleasant surprise. If you take just a few minutes to dive into your…

Half a second
The time it takes for a person to form an impression about your organization after landing on your website.
5 seconds
The time you have to engage someone visiting your site, and tell them the mission and goals of your organization.
You may have heard the term "above the fold". This references the content that appears on a website without scrolling down. Examine your content above the fold. Does it grab people's attention? Does your website tell a visually appealing…

Tech's Dirty (Not So Little) Secret
This is the story that isn’t being told, but needs to be. Women are being harassed in the tech sector at an alarming rate, and it isn’t being reported. The stories that have been told by the media, and the women who have come forward, are not isolated incidences. This is an epidemic.
Women Who Tech partnered with polling firm Lincoln Park Strategies in August of 2017 to…

Organization is incredibly important to any project.
It’s especially important during a website redesign to organize your website theme folder. The foulder should contain the images, CSS, SASS, and JavaScript for the project. There’s nothing worse for a Front End developer than taking over a website that is horribly disorganized. Getting someone up to speed by having them dig through a bunch of folders is a huge waste of time and money, when instead you could just spend a few minutes…