onegreatcollege.com

One of my colleagues in the Admissions office had a brilliant idea for a way to hook prospective students’ interest for those who had heard of Bryn Mawr College, but may have dismissed it as not a good fit for them without learning more. She sent postcards out to students with great descriptions of the college without naming it- and then had them log on to a website for the reveal. I built the website as an online brochure, using jQuery to create a slideshow, hover tooltips and show/hide effects to cram as much information as possible into a simple design and keep students learning about all that Bryn Mawr has to offer them.

Some students reported applying and attending Bryn Mawr only after this second look that was provided by onegreatcollege.com – so mission accomplished!