The country analysis report on Spain provides a wide array of analytical inputs to analyze the country’s performance, and the objective is to help the reader to make business decisions and prepare for the future. The report on Spain analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Spain. The report provides a holistic view of Spain from historical, current and future perspective. Insightful analysis on critical current and future issues is presented through detailed SCPT (strengths, challenges, prospects and threats /risks) analysis for each of the PESTLE segments.

EU membership has given the country an opportunity to undertake measures to meet the environmental and technological standards of its EU peers. The country’s performance on environmental indicators, despite lagging behind other EU nations, has shown improvement.

PESTLE analysis of Spain identifies issues that affect the country’s performance through the prism of current strengths (strengths), current challenges (weaknesses), future prospects (opportunities) and future risks (threats).

PESTLE Analysis
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Political Analysis

Spain’s transition from monarchy to democratic nation involved numerous political upheavals. After the French and British rule, the nation passed into a dictatorial regime under the leadership of a fascist dictator, General Francisco Franco. After Franco’s death, Spain embarked on the path to democracy, and a modern constitution based on rules of law was promulgated in 1978. The initial years of democracy were dominated by two distinct ideologies; those of the center right PP, and those of the center left PSOE. The PSOE received popular support in the early years of democracy as it was seen as a viable alternative to the PP, whose image was sullied because of its perceived closeness to Franco’s regime.

After failing to win in first four consecutive elections, the PP emerged as the largest single grouping in 1996 elections, allowing it to form a coalition government with some smaller regional parties. In 2000, leveraging strong economic growth, the PP returned to power with an absolute majority. Despite its economic successes, the PP’s two-term Prime Minister Jose Maria Aznar has seen his domestic popularity decline due to his support for the US’s Iraq policy. The PSOE came to power in the 2004 and 2008 elections under the leadership of Jose Zapatero. The new government initiated policies for economic reforms along with the process of fiscal discipline. The economic recession of the country has put tremendous pressure on the survival of the government because of declining public support. The ruling party’s relation with its coalition...

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...﻿External analysis. Spain.
PESTELanalysis
Political analysisSpain had got a long way from monarchy to democracy. At first democracy was ruled by two main parties, the center right PP and the center left PSOE. Spain has been under both liberal and conservative regimes and this defined both social and economic reforms. Although there always were differences in immigration, foreign and defense policies between those two regimes.
Political landscape analysis:
Strengths
Improved relations with European Union government. Spain received a huge inflow of economic help from the European Union. For some time Spain reached progress under the aid of agricultural and regional subsidies.
Weaknesses
Deep economic crises. The same time active government tries to keep power postponing referendum. Hardly ever can be a new government running social services, health care and education can be reelected until 2016.
Presence of terrorist groups. There are a lot of suspected terrorist groups in Spain. The most violent, ETA, is responsible for many terrorist attacks. For those acts they deserve life term or death sentence. But, maximum sentence is only 30 years. Moreover, European Court of Human Rights in Strasbourg provides reductions for good behaviour.
Opportunities
Anti-crises commission was launched by the prime minister in...

...Situation analysis and marketing planning.
The importance of the internal and external environment and their effect on the development and implementation of marketing planning is crucial and should be highly considered by any organisation wishing to be profitable in the increasingly competitive international marketing arena. Multinational companies that desire to prosper, should develop a coherent international marketing plan having, as a starting point,theanalysis of the environment. Based on that, the company objectives, strategies and tactics are drawn, aiming for organisational success and profitability.Multinational companies should have in mind that effective marketing strategies couldnot be developed without firstly analysing the external and internal environment in whichthe company operates.The external environment for a company covers many aspects. It is suggested that the environment covers two main areas:
* the macro-environment
* the micro-environment.
The macro-environment consists of forces such social, cultural, legal, economic, political and technological. Within this are included factors such as demographics, green issues andlarger societal and environmental forces. The micro-environment includes other environmental constraints, such as the structure of the market, the suppliers, customers,trends of the market, the public and competition.Equally important is the internal environment incorporating the examination...

...SWOT analysis and PEST analysis
(Notes to accompany templates)
The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative, and the quality of the output is better if perceptions are gathered from a number of people. The PEST analysis is a tool to evaluate external factors. It is often helpful to complete a PEST analysis prior to a SWOT analysis, although it may be more useful to complete a PEST analysis as part of, or after, a SWOT analysis. A SWOT analysis measures a business unit; a PEST analysis measures trends and changes in the market. A SWOT analysis is a subjective assessment of information about the business that is organized using the SWOT format into a logical order that helps understanding, presentation, discussion and decisionmaking. The four dimensions are a useful extension of a basic two heading list of pro's and con's. The SWOT analysis template is normally presented as a grid, comprising four sections, one for each...

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EXTERNAL ENVIRONMENT ANALYSIS: - In the overall growth of the company external environment plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political, economic, social, technological, environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki.
POLITICAL FACTORS: -
As Maruti Suzuki is an automobile company various govt. policies regarding export duties, taxes, labour laws, tariffs affects company’s decisions drastically. The govt. of India’s certain decisions to reduce the export duties, 100% tax deduction in export profits enables Maruti Suzuki to increase its business as well as profits. These decisions have positive impact on the overall automobile industry. But the decisions like ‘to deregulate diesel prices’ affects companies expansion policies negatively as there is decline in the demand of diesel cars and as result of which company shelved the expansion of Manesar engine manufacturing plant. Also political uncertainty or uniformity in govt. policies negatively affects growth of the company as in year 2013 and 1st quarter of 2014. So while making decisions and future plans for company present political condition plays very important role.
ECONOMIC FACTORS:-
Economic factors include economic growth, interest rates, exchange rates and...

...PESTELAnalysis
In this part all factors, which influence the company as a whole but are out of their direct control including wider social, political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTELanalysis.3
PESTEL is an acronym for the six key strategic areas of change: Political, Economic, Social, Technological, Ecological and Legal and a technique for understanding the various external influences on a business4. Each single area has the potential to fundamentally change the competitive environment your company operates in.
Due to the fact that the airline industry is very much influenced by changes taking place in the environment and has undergone rapid and dramatic changes during the last decades, this analysis is especially important for Ryanair.5
A detailed matrix of all single points of the areas of change – Political, Economic, Social, Technological, Ecological and Legal – can be found in the appendix. Furthermore the PESTL Analysis is made within the important points of the airline industry.
Ryanair targets in the first instance, as the largest and most successful of Europe’s low fare airlines, leisure travellers and the visiting friends and relatives segment of the market. Describing itself as “lowest cost scheduled airline” means basing the airline’s...

...﻿There are many factors in macro-environment that will affect the decisions of managers in any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Managers can analyses these factors through the PESTELanalysis. PESTELAnalysis is one of the tools that often used by managers to analyze the broad macro-environment of an organization. It provides a comprehensive list of influences on the possible success or failure of particular strategy. PESTELAnalysis includes political, economic, sociocultural, technological, environmental and legal.
(i) Political
The government has announced subsidy cuts for sugar, petrol, diesel and liquefied petroleum gas (LPG) as part of its gradual subsidy rationalization programme.
With the upward adjustment of 25 sen/kg (+15%) for sugar, the effective retail price of coarse sugar is now RM1.90/kg in Peninsular Malaysia and RM2/kg in Sabah & Sarawak, compared with RM1.65/kg and RM1.75/kg previously. It will be insignificant impact on F&N’s earnings; more than 2% of core earnings, assuming one or two months in passing down costs. Sugar is one of the main ingredients in F&N’s soft drinks. The F&N group has been shifting its focus toward production of beverages with low sugar content and it has reduced the average amount of sugar by 7.5% in its products.
As for the political, it is...

...Petals is a new emerging florist in New Delhi (India), providing good quality flowers &amp; flower arrangements. Petals is becoming a flower brand in both quality and designs provides one-stop solution for all flower requirements including roses, orchid, etc., be it for daily or occasional gifting or for floral decoration in weddings, corporate events and individual parties. Buy and send flowers to your loved ones with exotic and exquisite flower arrangements delivered in New Delhi and nearby places. Send flowers online to your near and dear ones on any of the occasions with our help at your ease and comfort. We assure you to deliver your order to your beloved within stipulated time schedule.
Petals will redefined the concept of flower retailing, making even rare flowers readily available to the Indian consumers. Apart from its strong retail network of local outlets all around New Delhi, the company has a wide presence on net as well to provide you the comfort of buying and sending flowers online.
At Petals you can buy flowers online and use our online delivery services for a huge range of products ranging from fresh flowers and artificial flowers to cakes &amp; chocolates to combo gifts and sweets etc. Our reliable and cost effective flower delivery service will makes us the leader in sending and buying flowers online. Send flower online in New Delhi and and show your loved ones that you really care for them!
POLITICAL
* ecological/environmental issues...