Erika Weissenborn, B.Sc., FNH, CHN says, "From a nutritional standpoint the addition of the dried fruits adds some naturally occurring sugars (4 g of sugars in a serving of Holy Crap compared to 0 g in Skinny B). Skinny B is a great product to have for someone who is seriously watching their sugar intake, such as a diabetic individual.

Both Holy Crap and Skinny B are amazing products and it's your choice if you want your cereal with or without the dried fruit!"

Erika Weissenborn, B.Sc., Food, Nutrition and Health for Holy Crap Cereal says, "Aside from the nutritional content of these cereals being top notch, this cereal will help to sustain your blood sugar levels and keep you satisfied until lunch, which is something I always look for in a breakfast cereal! With nothing refined or altered added, your body knows exactly what to do with a product like this. Just eat real food!" Find out more in this article.

Erika Weissenborn, B.Sc., FNH, CHN says, "Chia seeds are no doubt an amazing superfood. My favorite benefit is their soluble fiber, which is a very healing and gentle form of fiber for the digestive tract. They are a great way to detoxify the gut, and keep you feeling satisfied." Find out more in this article.

Erika Weissenborn, B.Sc., FNH, CHN says, "Hulled hemp seeds contain the ideal ratio of essential fatty acids Omega-6 and Omega-3. Our standard diet today provides heightened levels of Omega-6, which can actually produce an inflammation response in the body. By eating foods like hemp that contain balanced sources of both Omega-6 and Omega-3 you will reap the benefits of these essential fats: healthy skin and hair, development of nervous system, regulation of inflammatory responses and more!" Find out more in this article.

Buckwheat is not a cereal or a grass. It's a fruit seed related to rhubarb and sorrel. It’s gluten-free! Erika Weissenborn, B.Sc., Food, Nutrition and Health for Holy Crap Cereal says, "Buckwheat is my favourite gluten free substitute! It has a rich nutty flavour, and is packed with nutrients. It's also a very versatile seed, that has much of the flavour and consistency of wheat, without the gluten." Find out more in this article.

Gluten Free claims on food products are regulated by the Canadian Food Inspection Agency (CFIA) in Canada and the Food and Drug Administration (FDA) in the USA. Both CFIA and the FDA allow a tolerance of 20ppm for gluten in products labeled Gluten Free.

Find out more about the Gluten Free Certificate Program seal and our other certification seals here.

Erika Weissenborn, B.Sc., FNH, CHN says, "Gluten-free foods aren't only beneficial for those with Celiac Disease. You may have noticed the gluten-free trend sweeping the nation and wonder why eating this way is gaining in popularity?

Wheat products and derivatives are so frequent in our food supply today. This overexposure to wheat causes many people to start developing sensitivities to gluten (which is a protein component of wheat - it's what makes wheat have that "gluey" consistency).

Wheat products can be very harsh on the gastrointestinal tract. Gluten sensitivities may also show up in other areas of the body, such as generalized inflammation.

Another reason to cut out gluten is that most of the wheat products consumed today are refined in some way that causes small to extreme sugar imbalances in the blood stream. All of these are reason to try out a gluten-free lifestyle. It may do wonders for you!"

Erika Weissenborn, B.Sc., FNH, CHN for Holy Crap Cereal says, "In both of the cereals around 30% of calories are coming from carbohydrate sources. I've given the breakdown of the carbohydrate content for both Holy Crap and Skinny B below.

A large portion of the total carbs comes from fiber, which doesn't really contribute calories (or energy) to food. The sugar portion comes from the dried fruit. The remainder comes from complex carbohydrate sources that the body breaks down slowly, and maintains a steady stream of energy to the blood stream.

Simply speaking the carbohydrates that are in these cereals are of the highest quality, and won't cause insulin or sugar rushes that you would receive from refined cereals (like from many breakfast products on the market). If you are highly concerned about your intake of carbohydrates then Skinny B would be preferred over Holy Crap, solely due to the absence of dried fruit."

Holy Crap

total carbs 13 g/serving

fiber 6 g/serving

sugars 4 g/serving

Skinny B

total carbs 11 g/serving

fiber 7 g/serving

sugars 0 g/serving

Our cereals are peanut and tree nut free. We only produce our own cereals in our nut-free factory. Some of our suppliers do also supply nuts to other companies, however they segregate nuts from non-nut ingredients in their warehouses. See pictures of our factory.

Erika Weissenborn, B.Sc., FNH, CHN says, "Unrefined, low glycemic ingredients, like those in Holy Crap cereals are ideal for people with diabetes. Skinny B has even lower sugar content, with just 1 g of naturally occurring sugars per serving. Mixed with an unsweetened dairy alternative provides an excellent breakfast option." Find out more in this article.

Erika Weissenborn, B.Sc., FNH, CHN says, "Many times during pregnancy women's blood sugar is heightened due to hormonal changes during gestation. Eating foods that are unrefined, and low on the glycemic scale like Holy Crap, and especially Skinny B can help pregnant women stabilize their blood sugar and reduce effects of hormone fluctuations." Find out more in this article.

We do not recommend feeding Holy Crap or Skinny B to babies, though we know of some people who have done so with great results. The recommended dosage for kids from the age of three and up is one teaspoon (or 1.5 to 5 grams) per day.

Erika Weissenborn, B.Sc., FNH, CHN says, "Buckwheat is my favorite gluten-free substitute! It has a rich nutty flavor, and is packed with nutrients. It's also very versatile seed, that has much of the flavor and consistency of wheat, without the gluten." Find out more in this article.

The organic cranberries in Holy Crap cereal are sweetened with organic cane sugar at less than .01%. The sugar content in the nutritional fact label includes the naturally occurring sugar in the dried fruit and the trace amount in the organic cranberries.

Holy Crap cereal is not considered raw as the dried fruit (cranberries, apple and raisins) are dried at a temperature over 118 degrees. All other ingredients in Holy Crap (buckwheat, chia, hemp hearts and cinnamon) are raw. Skinny B is raw as it only contains raw buckwheat, chia and hulled hemp seeds.

Erika Weissenborn, B.Sc., FNH, CHN says, "The fiber content in these cereals help the digestive system function optimally, which includes regular bowel movements. It also contributes to a healthy gut, and provides overall digestive support, without any sense of urgency. If you are having trouble with constipation, remember to drink lots of water as well!"

2 tablespoons of Holy Crap Cereal or Skinny B cereal expands when hydrated to make a much larger volume serving that will make you feel full and satisfied through to lunch time.

Some studies indicate that adults who skip breakfast are four times more likely to be obese than people who eat breakfast. Find out more in this article.

We found an online Weight Watcher calculator that indicated that a serving of Holy Crap or Skinny B have 3 PointsPlus and a serving of Holy Crap Plus Gluten Free Oats have 4 PointsPlus. See the points calculator.

What made Boston Pizza CEO, Jim Treliving, quip, “Holy Crap… is this ever good!” and when he finished eating his reach for Robert Herjavec’s bowl? Corin mixed 2 tablespoons of Holy Crap cereal with about 4 tablespoons of Vanilla Hempure. Corin and Brian had to wait almost all day before appearing in front of the Dragons. As the cereal was absorbing the Hempure, every couple of hours Corin would stir in more Vanilla Hempure to the cereal. By the time they appeared on the set the cereal was thick, smooth and creamy. You can achieve similar results by soaking the cereal overnight in the fridge, adding more liquid in the morning.

Yes, the chia in the cereal absorbs about 9 times its weight and needs to soak in a liquid for a few minutes. Some people prefer to let it soak longer. Experiment to see how you like it best. People have told us they enjoy it letting it soak for as little as 3 minutes to letting it soak overnight in the fridge.

Between 8-16 days for one person depending on how you make your cereal. A typical serving is 2 tablespoons and each bag contains 8 full servings. Some people add 1 tablespoons to yogurt, oatmeal or muesli and therefore one bag would contain 16 servings.

Your cereal will stay fresh unrefrigerated for several weeks after opening and up to three months in the fridge. Refrigerating the cereal bags after opening is best. In a cool cupboard our unopened cereal will remain fresh one year.

Anything you like...almond milk or apple juice if you like it sweet, or water in a pinch. A great favorite is to add Skinny B cereal to flavored smoothies and juice drinks. Holy Crap cereal mixed with a small bottle of Danone’s Danactive® is another way our customers enjoy the cereal. Our customers also add organic things like agave, dried fruit, bee pollen, maple syrup, bananas, strawberries, blueberries, pine nuts, almonds and a host of other great breakfast treats to their Holy Crap cereal. Check out our Serving Suggestions section for more ideas.

No, we do not offer product samples. Our cereals are available in over 2,500 stores in Canada (see our store locator) and in a growing number of USA stores.

No, we do not offer coupons. From time to time we offer our email newsletter subscribers discount codes for online purchases. Sign-up for our email newsletter so you don't miss out!

Our retailers offer product specials from time to time. Check our store locator to find a retailer near you.