With on-page SEO you have full control, but with off-page SEO you do not. This is because backlinks, social signals, reviews and its other factors rely on the behavior of others. On-page and off-page both play their own unique role in improving your website’s ranking. A website with poor on-page SEO but perfect off-page SEO won’t rank as well as a website that is fully optimized for both.

On page SEO refers to changes that we do to our own websites regarding title, description, internal linking etc. to increase the traffic. Whereas, Off-Page SEO refers to the actions that are made beyond the website using links, content and relationships to rank the website position in Search Engine Result Page [SERP].