Greg Stromberg and Peter Gorman own the rights to the Toobee toy. We met at the CMO Summit.

As soon as Greg heard that I was a Toobee fan, he gave me a stack of special business cards. 25 of them.

It’s one of the best word of mouth tactics: Give people stuff to pass around. Make it easier for them to spread the word.

When you meet someone excited about your product, how do you help them talk about you?

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The Word of Mouth Mailbag features great word of mouth thingys that people have sent me or were gathered in my travels. Send me stuff (address)… I’ll shamelessly blog anything that demonstrates great marketing — or is cool, goofy, or fun. See the full list here.

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.