Western Fair District

The Challenge

Develop and launch an effective digital signage solution for the Western Fair District, a large entertainment and recreation district spread out over multiple buildings with a diverse clientele, offering a wide variety of events each year, from hockey and horse racing to consumer events, comedy, and agricultural fairs. The area attracts millions of guests from all demographics throughout North America. With a busy and ever-changing calendar, staff spent a large amount of time answering repetitive questions and offering directions, taking away from other key job functions.

The Solution

EyeLook Media developed a fully-branded, wheelchair accessible 42” interactive kiosk for the lobby of the Sports Centre - one of the Western Fair District’s main buildings. Visitors can search for information about the District (current & upcoming events, restaurants, parking, washrooms, ATM and more) or learn more about the cities offerings (where-to-stay, transportation, attractions etc.). The kiosks plays video, and is audio-enabled.

"The Western Fair District selected EyeLook Media to create an interactive kiosk at our Sports Centre to help improve customer experiences. The EyeLook Media team jumped at the chance and used their experience in digital media and touch screen technology to produce an outstanding product. We were so pleased with the technology and the team, that we will be implementing several more interactive kiosks at our facilities."

Western Fair DistrictLondon, Ontario

The Results

Our digital signage has reduced the number of repetitive questions received by front desk staff, allowing them to work more efficiently. At the same time, guests enjoy the convenience of up-to-date information at their fingertips, 24/7.

The kiosk is analytic-enabled, allowing EyeLook Media to capture user preferences and activity and make changes to top-displayed screen content and features. If the visitors select favourites, they can be sent to their smartphone by text or email to create a multi-device user experience.

The Western Fair District will be installing additional interactive kiosks at other buildings at the end of summer 2015.