YI Technology joins hands with Staunch's online retail network

According to the company, YI technologies’ objective was to launch the Dash Camera in Indian Market which is completely an untapped and unexplored space

ETBrandEquity

August 13, 2019, 17:55 IST

Shanghai based customer centric security solutions provider YI Technology recently forayed into India’s dash camera segment with YI Smart Dash Camera to capitalise on the Indian market. In order to assist its penetration, YI Technology joined hands with Staunch, the omni channel retail and distribution company in India.

“The Dash Camera market in India is at a nascent stage and we need to build significant awareness about this category and highlight the real time benefits to consumers. Focusing on the same, we are working on an extensive retail strategy by leveraging online marketplaces like Amazon, Flipkart etc.", Kartik Agarwal, CEO, Staunch, said.

According to the company, YI technologies’ objective was to launch the Dash Camera in Indian Market which is completely an untapped and unexplored space.

"We remain focused on our core business objective in India which is to work together with our customers and industry experts to ensure peace of mind at home or on the road", Gaurang Shah, spokesperson, EVP and GM, YI Technology, said.

Staunch is India’s one of the distribution network for online and offline retail.

“The Indian Dash Camera industry is poised to grow at 10x in the next 5 years. We will assist the brand right from Marketing Strategies to choosing right retail marketplace to pricing the product accordingly”, Nishant Choudhary, AVP, sales and marketing, Staunch, said.

According to the company, it holds expertise in pivotal solutions like export and import solutions, after sales services, and integrated marketing services.