DEi Business Scorecards

How do you actually drive local economic development through broadband?

You personalize the value of online practices to individual business owners and managers. You show them the new revenues and cost savings they could and should realize if they want to stay competitive and relevant in a digital world – because these are the revenues and cost savings their peers have already achieved.

Through our extensive and micro-level research, SNG has quantified benefits from online practices by industry sector and business size. We use our one-of-a-kind Digital Economy Database to generate Digital Economy index (DEi) Scorecards and provide them to our clients who want to help local businesses become more competitive and relevant in a digital economy, including:

Economic and regional development agencies trying to retain and grow local businesses using broadband and technology solutions

Localities, utilities, and co-ops investing in broadband and who want to keep the base of ratepayers, as well as drive network adoption

Broadband service providers that want to drive uptake of higher value services and their profitability

DEi Scorecards are a first step in a process to understanding their issues with leveraging digital tools to grow their business.

DEi Scorecard example

The DEi Score is based on the current Internet-enabled applications that the business is using. This score can be improved by implementing the Small Business Growth Program.

The DEi Scorecard identifies the top three Internet tools and strategies for this business to yield significant revenues and/or cost savings from Internet applications.

How Do DEi Scorecards Help Local Businesses?

Businesses who receive a Digital Economy index (DEi) Scorecard see a comparison of their current level of Internet use to peer organizations (size and industry). This one-of-a-kind tool to help drive meaningful use also identifies the top three Internet applications peers are using that the business is not that can and should be used to drive new revenues and/or cost savings.

Generated from SNG’s online eBusiness Checkup, the DEi Scorecard is a confidential, one-page report delivered to every business and organization that participates in a Small Business Growth Program. The scorecard includes a DEi score ranking the business’ Internet utilization with that of their peers. Included recommendations are based on industry averages collected by SNG, the quantified impact in terms of revenues and cost savings these tools would have if they were implemented.