from the spark-up-the-lawyers dept

John Fenderson was the first of a few of you to send in a link (via Slashdot) to the story of how SPARC, the computer architecture company owned by Sun, is threatening SparkFun over trademark infringement claims. SparkFun is an electronics shop, which sells components and kits and the like. The two are pretty different. This whole situation apparently was "sparked" (heh heh) when SparkFun applied for its own trademark, at which point SPARC sought to block the trademark application. From there, they went on to sending a cease & desist. The folks at SparkFun do a nice job breaking down why the two marks are entirely different, and why even Sun employees seem to have no trouble understanding the difference between the two. This seems like yet another case of overly aggressive trademark enforcement, just because some lawyers feel the need to oppose anything that might conceivably be considered even close to similar.