Urban Airship: How developers can make more money from their mobile applications – with Scott Kveton, CEO and co-founder

Is 2011 the year that mobile applications finally mature? If so, then the conversation between app developer and app buyer needs to start and Urban Airship is an early entrant and leader in this area.

Scott Kveton, the company’s CEO and co-founder and I dive into the challenges facing mobile application developers and strategies to overcome some of the most common issues – including the huge drop off rate of app usage and strategies to generate revenue with in app purchases. Both of these are having an incredible impact on innovation in the mobile application marketplace and developers are leaving opportunity behind by not exploring some of the things we discuss in this session.

Listen to the audio version now:
[audio:http://blip.tv/file/get/Untether-UrbanAirship754.mp3]

About Scott Kveton

Scott Kveton is the CEO of Urban Airship, a mobile content-delivery infrastructure provider in Portland, Oregon. He brings 13 years of experience building technology, developing business strategy and leading engineering teams with companies including Amazon.com, Rulespace, JanRain, Vidoop and now Urban Airship. He also co-founded the Open Source Lab at Oregon State University.

The Open Source Lab was a culmination of OSU’s use, development and hosting of open source projects. The OSL engaged in software development projects such as Maintain, Ockham and Kuali. It also built a massive hosting infrastructure to support the Mozilla Foundation, the Apache Software Foundation, the Linux Kernel, Drupal and many others. OSL was instrumental in helping several open source projects grow into mainstream usage.

Kveton serves on the boards of the OpenID Foundation, where he was formerly chair, the Software Association of Oregon, Portland Open Source Software Entrepreneurs and Linuxfund.org.

In recognition of his work at OSL and with the OpenID Foundation, Scott was named Red Herring’s list of ’25 Titans in waiting’ in early 2007 and Information Week’s ‘Change Agents’ in December 2005. He holds a BS in Computer Science from Oregon State University.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.