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earching for, and ultimately fi nding, the right fi t for any position can be daunting. However, recruiting quality candidates
during the hiring process is integral to business success, and it's important to attract and retain valuable employees.
As Deloitte cites in its 2017 Global Human Capital Trends Report, "A strong employee experience also drives a strong
customer experience." Some — and probably most — in the retail industry might argue that customer experience is the most important
factor in this sector. Specifi cally in the Western and English markets, employees who can match their company's brand and products to the
lifestyle of their shoppers have the ability to augment sales and bolster organizational success.
e question is, how do you fi nd these capable individuals? To help answer that, we've gathered a few tips and tricks to identify who is a
solid candidate and who is not. en, once you've found the perfect new hire, we have some advice on how to keep them.
STAFFING YOUR STORE
T H E R I G H T H I R E
By Lindsay Whelchel
S
I N D U S T R Y N O T E S
Here's what some retailers
look for in the hiring process.
DUBARRY OF IRELAND
3 locations | 105 employees
"The most important thing for us is that
the person shares our genuine passion and
excitement for the brand, and that they
are naturally wired to get satisfaction from
helping customers. We think that selling
the Dubarry brand should be an organic
and infectious experience, which can only
be created by fostering pride in the brand
and enjoyment in being part of the team."
Danny Hulse,
General Manager, U.S. Operations
PINTO RANCH
4 locations | 45 employees
"Those that show up with a résumé, those
that show up prepared, those are the
people that stand out, and the ones that
stand out are the ones that have a really
great disposition. They're very friendly,
because those are our frontline people.
If they're really nervous in an interview ,
they're going to be really nervous talking
to customers."
Bea Garcia,
Director of Marketing
KEMO SABE
3 locations | 35 employees
"The biggest thing that we look for is
confi dence, because our store is very
unique in that we're a lot about
entertaining our clients, so our people
need to have a ton of confi dence."
Wendy Kunkle, President
22
Western & English Today
SUMMER 2018