Simon Heer

About Simon

He never lost a mountain time trial. He's always smiling. Everyone loves him. Just when he's in the break away then everyone is like "Fuck!!". You just don't want to race against him. Especially not uphill...! We couldn't be happier he's in the pack. We'll never let you go.

Set Up

We have a dream. Organizing wild cycling events. Rad Races. Releasing awesome cycling apparel. Shooting films and photos to show the world how great cycling can be. It really doesn't matter on what kind of bike you ride. No matter what. Just ride.