"We're incredibly fortunate at the KM Group that, in addition to our websites and newspapers, we have our kmfm radio stations and all parts of the company work together as one. It meant we could provide the complete news package.

"We knew it was a big story but even so we were taken by surprise by quite how much of a surge it created, particularly because it was also leading the BBC and Sky bulletins.

"Of course, reacting to huge breaking news is what all journalists should live for. However, it's gratifying that our most-read story since launch was a major incident rather than the current depressing trend for uploading gimmicky non-stories in the hope they go viral."