Ford Mustang

The Ford Mustang is an American car manufactured by Ford. It was originally based on the platform of the second generation North American Ford Falcon, a compact car.[1] The original 1962 Ford Mustang I two-seater concept car had evolved into the 1963 Mustang II four-seater concept car which Ford used to pretest how the public would take interest in the first production Mustang. The 1963 Mustang II concept car was designed with a variation of the production model's front and rear ends with a roof that was 2.7 inches shorter.[2] Introduced early on April 17, 1964[3] (16 days after the Plymouth Barracuda), and thus dubbed as a "1964½" by Mustang fans, the 1965 Mustang was the automaker's most successful launch since the Model A.[4] The Mustang has undergone several transformations to its current sixth generation.

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The Ford Mustang began production five months before the normal start of the 1965 production year. The early production versions are often referred to as "1964½ models" but all Mustangs were advertised, VIN coded and titled by Ford as 1965 models, though minor design updates in August 1964 at the "formal" start of the 1965 production year contribute to tracking 1964½ production data separately from 1965 data (see data below).[10] with production beginning in Dearborn, Michigan, on March 9, 1964;[11] the new car was introduced to the public on April 17, 1964[12] at the New York World's Fair.[13]

An alternative view was that Robert J. Eggert, Ford Division market research manager, first suggested the Mustang name. Eggert, a breeder of quarterhorses, received a birthday present from his wife of the book, The Mustangs by J. Frank Dobie in 1960. Later, the book's title gave him the idea of adding the "Mustang" name for Ford's new concept car. The designer preferred Cougar (early styling bucks can be seen wearing a Cougar grille emblem) or Torino (an advertising campaign using the Torino name was actually prepared), while Henry Ford II wanted T-bird II.[17] As the person responsible for Ford's research on potential names, Eggert added "Mustang" to the list to be tested by focus groups; "Mustang," by a wide margin, came out on top under the heading: "Suitability as Name for the Special Car."[18][19] The name could not be used in Germany,[17] however, because it was owned by Krupp, which had manufactured trucks between 1951 and 1964 with the name Mustang. Ford refused to buy the name for about US$10,000 from Krupp at the time. Kreidler, a manufacturer of mopeds, also used the name, so Mustang was sold in Germany as the "T-5" until December 1978.

Mustangs grew larger and heavier with each model year until, in response to the 1971–1973 models, Ford returned the car to its original size and concept for 1974. It has since seen several platform generations and designs. Although some other pony cars have seen a revival, the Mustang is the only original model to remain in uninterrupted production over five decades of development and revision.[20]

Lee Iacocca's assistant general manager and chief engineer, Donald N. Frey was the head engineer for the T-5 project—supervising the overall development of the car in a record 18 months[22]—while Iacocca himself championed the project as Ford Division general manager. The T-5 prototype was a two-seat, mid-mounted engine roadster. This vehicle employed the German Ford Taunus V4 engine.

It was claimed that the decision to abandon the two-seat design was in part due to the increase in sales the Thunderbird had seen when enlarged from a two-seater to a 2+2 in 1958.[citation needed] Thus, a four-seat car with full space for the front bucket seats, as originally planned, and a rear bench seat with significantly less space than was common at the time, were standard. A "Fastback 2+2", first manufactured on August 17, 1964, enclosed the trunk space under a sweeping exterior line similar to the second series Corvette Sting Ray and European sports cars such as the Jaguar E-Type coupe.

1965 "fastback", introduced in September 1964 for the 1965 model year

Favorable publicity articles appeared in 2,600 newspapers the next morning, the day the car was "officially" revealed.[23][24]

To achieve an advertised list price of US$2,368, the Mustang was based heavily on familiar yet simple components, many of which were already in production for other Ford models.[25] Many (if not most) of the interior, chassis, suspension, and drivetrain components were derived from those used on Ford's Falcon and Fairlane. This use of common components also shortened the learning curve for assembly and repair workers, while at the same time allowing dealers to pick up the Mustang without also having to invest in additional spare parts inventory to support the new car line. Original sales forecasts projected less than 100,000 units for the first year.[26] This mark was surpassed in three months from rollout.[3] Another 318,000 would be sold during the model year (a record),[3] and in its first eighteen months, more than one million Mustangs were built.[26]

Several changes were made at the traditional opening of the new model year (beginning August 1964), including the addition of back-up lights on some models, the introduction of alternators to replace generators, an upgrade of the six-cylinder engine from 170 to 200 cu in (2.8 to 3.3 l) with an increase from 101 to 120 hp (75 to 89 kW), and an upgrade of the V8 engine from 260 to 289 cu in (4.3 to 4.7 l) with an increase from 164 to 210 hp (122 to 157 kW). The rush into production included some unusual quirks, such as the horn ring bearing the 'Ford Falcon' logo covered by a trim ring with a 'Ford Mustang' logo. These characteristics made enough difference to warrant designation of the 121,538 early versions as "1964½" Mustangs, a distinction that has endured with purists.[27]

A 1969 SportsRoof

Ford's designers began drawing up larger versions even as the original was achieving sales success, and while "Iacocca later complained about the Mustang's growth, he did oversee the 1967 redesign."[28] From 1967 until 1973, the Mustang got bigger but not necessarily more powerful.[29] The Mustang was facelifted, giving the Mustang a more massive look overall and allowing a big block engine to be offered for the first time. Front and rear end styling was more pronounced, and the "twin cove" instrument panel offered a thicker crash pad, and larger gauges. Hardtop, fastback and convertible body styles continued as before. Around this time, the Mustang was paired with a Mercury variant, called the Cougar, which used its own styling cues, such as a "prowling cat" logo and hidden quad headlamps. New safety regulations by the U.S. National Highway Traffic Safety Administration (NHTSA) for 1967 included an energy-absorbing steering column and wheel, 4-way emergency flashers, a dual-circuit hydraulic braking system, and softer interior knobs. The 1968 models received revised side scoops, steering wheel, and gasoline caps. Side marker lights were also added that year, and cars built after January 1, 1968 included shoulder belts for both front seats on coupes. The 1968 models also introduced a new 302 cu in (4.9 L) V8 engine, designed with Federal emissions regulations in mind.

The 1969 restyle "added more heft to the body as width and length again increased. Weight went up markedly too."[28] Due to the larger body and revised front end styling, the 1969 models (but less so in 1970) had a notable aggressive stance. The 1969 models featured "quad headlamps" which disappeared to make way for a wider grille and a return to standard headlamps in the 1970 models. This switch back to standard headlamps was an attempt to tame the aggressive styling of the 1969 model, which some felt was too extreme and hurt sales, but 1969 production exceeded the 1970 total.[30]

Starting in 1969, to aid sales and continue the winning formula of the Mustang, a variety of new performance and decorative options became available, including functional (and non-functional) air scoops, cable and pin hood tie downs, and both wing and chin spoilers. Additionally, a variety of performance packages were introduced that included the Mach 1, the Boss 302, and Boss 429. The two Boss models were to homologate the engines for racing. The 1969 Mustang was the last year for the GT option (although it did return on the 3rd Generation Mustang for the 1982 Model Year). A fourth model available only as a hardtop, the Grande, saw success starting in 1969 with its soft ride, "luxurious" trim, 55 pounds (24.9 kg) of extra sound deadening, and simulated wood trim.

Developed under the watch of S. "Bunkie" Knudsen, Mustang evolved "from speed and power" to the growing consumer demand for bigger and heavier "luxury" type designs.[31] "The result was the styling misadventures of 1971–73 ...the Mustang grew fat and lazy,"[31] "Ford was out of the go-fast business almost entirely by 1971."[32] "This was the last major restyling of the first-generation Mustang."[33] "The cars grew in every dimension except height, and they gained about 800 pounds (363 kg)."[33] "The restyling also sought to create the illusion that the cars were even larger."[33] The 1971 Mustang was nearly 3 inches (76 mm) wider than the 1970, its front and rear track was also widened by 3 inches (76 mm), and its size was most evident in the SportsRoof models with its nearly flat rear roofline[34] and cramped interior with poor visibility for the driver.[35] Performance decreased with sales continuing to decrease[36] as consumers switched to the smaller Pintos and Mavericks. A displeased Iacocca summed up later: "The Mustang market never left us, we left it."[37]

Lee Iacocca, who had been one of the forces behind the original Mustang, became President of Ford Motor Company in 1970 and ordered a smaller, more fuel-efficient Mustang for 1974. Initially it was to be based on the Ford Maverick, but ultimately was based on the Ford Pinto subcompact.

The new model, called the "Mustang II", was introduced on September 21, 1973, two months before the first 1973 oil crisis, and its reduced size allowed it to compete against successful imported sports coupés such as the Japanese Datsun 240Z, Toyota Celica and the European Ford Capri[38] (then Ford-built in Germany and Britain, sold in U.S. by Mercury as a captive import car). First-year sales were 385,993 cars, compared with the original Mustang's twelve-month sales record of 418,812.[39] Ultimately, the Mustang II would be an early example of downsizing that would take place among Detroit's Big Three later in the decade.

Iacocca wanted the new car, which returned the Mustang to its 1964 predecessor in size, shape, and overall styling,[40] to be finished to a high standard, saying it should be "a little jewel."[41] Not only was it smaller than the original car, but it was also heavier, owing to the addition of equipment needed to meet new U.S. emission and safety regulations. Performance was reduced, and despite the car's new handling and engineering features the galloping mustang emblem "became a less muscular steed that seemed to be cantering.[42]

Engines for the 1974 models included the venerable 2.3 L I-4 from the Pinto and the 2.8 L Cologne V6 from the Mercury Capri. The 1975 model year reintroduced 302 cu in (4.9 L) Windsor V8 that was only available with the C-4 automatic transmission, power brakes, and power steering. This continued through production end in 1978. Other transmissions were the RAD 4-speed with unique gearing for all three engines, and the C-3 automatic behind the 2.3 L and 2.8 L. The 5.0 L designation was not applied until the 1978 King Cobra model. All 302 equipped Mustang II's, except the King Cobra received an updated version of the classic Ford "V8" emblem on each front fender.

The car was available in coupé and hatchback versions, including a "luxury" Ghia model designed by Ford's recently acquired Ghia of Italy. The coupe was marketed as the "Hardtop" but in fact had a thin "B" pillar and rear quarter windows that did not roll down. All Mustangs in this generation did feature frameless door glass, however. The "Ghia" featured a thickly padded vinyl roof and smaller rear quarter windows, giving a more formal look. 1974 models were: Hardtop, Hatchback, Mach 1 and Ghia. Changes introduced for 1975 included availability of an "MPG" model which had a different rear axle ratio for better fuel economy. 1976 added the "Stallion" trim package. The Mach 1 remained through the life cycle 1974–1978. Other changes in appearance and performance came with a "Cobra II" version in 1976–1978 and a "King Cobra" in 1978 of which 4,972 (approx) were built. 1977–1978 hatchback models, in all trim levels was also now available with the very popular T-top roof option, which included a leatherette storage bag that clipped to the top of the spare tire hump.

The 1979 Mustang was based on the larger Fox platform (initially developed for the 1978 Ford Fairmont and Mercury Zephyr). The larger body with an increased wheelbase yielded more interior space for four passengers, especially in the back seat, as well as a larger capacity trunk and a bigger engine bay.[43]

Engines and drivetrain carried over from the Mustang II including the 2.3-liter L4, 2.8-liter V6, and 5.0-liter V8 engines. A troublesome 2.3-liter turbocharged L4 was offered for a short time during initial production startup which reappeared improved for the mid-year introduced 1983 Turbo GT. The 2.8-liter V6, in short supply, was replaced with a 3.3-liter L6 "straight-six" engine during the 1979-model year. That engine was ultimately replaced with a new 3.8-liter V6 for 1983. The 5.0-liter V8 was suspended after 1979 and replaced with a smaller, 4.2-liter V8 which was dropped in favor of the high output 5.0-liter V8 for 1982.

From 1979 to 1986, the Capri was domestically produced as a Mercury-badged version of the Mustang, using a few of its own styling cues.

The third-generation Mustang had two different front-end styles. From 1979 to 1986, the front end was angled back using four rectangular headlights, known by enthusiasts as "Four Eyes". The front end was restyled for 1987 to 1993 model years to reflect the contemporary, rounded-off "aero" style of the Ford Taurus using flush-composite headlamps and a smooth grille-less nose.

The Mustang was selected as the 1979 Official Indianapolis 500 Pace Car with replicas sold to the public. Its special body-appearance parts were adapted by the Cobra package for 1980–81.

1982 marked the return of the Mustang GT (replacing the Cobra) which used a specially-modified high-output 5.0-liter engine.

1983 marked the return of the Mustang convertible after a nine-year absence. The front fascias of all Mustangs were restyled, featuring a new grille, sporting the "Blue Oval" Ford emblem for the first time.

1984 introduced the high-performance Mustang SVO, which featured a 2.3-liter, intercooled 4-cylinder engine and unique bodywork.
The Mustang celebrated its 20th Anniversary with a special GT350 model in white with red interior and red lower-bodyside rocker stripes. 1985 Mustangs received another front-fascia restyle.

In response to poor sales and escalating fuel prices during the early 1980s, a new Mustang was in development. It was to be a variant of the Mazda MX-6 assembled at AutoAlliance International in Flat Rock, Michigan. Enthusiasts wrote to Ford objecting to the proposed change to a front-wheel drive, Japanese-designed Mustang without a V8 option. The result was the continuation of the existing Mustang while the Mazda MX-6 variant had a last-minute name change from Mustang to Probe and released as a 1989 model.

The Mustang received a major restyling for 1987, including the interior, which carried it through the end of the 1993 model year.

Under the newly-established Ford SVT division, the 1993 Ford Mustang SVT Cobra and Cobra R were added as special, high-performance models which closed out the third generation of the Mustang.

In November 1993, the Mustang debuted its first major redesign in fifteen years. Code-named "SN-95" by the automaker, it was based on an updated version of the rear-wheel drive Fox platform called "Fox-4." The new styling by Patrick Schiavone incorporated several styling cues from earlier Mustangs.[45] For the first time since its introduction 1964, a notchback coupe model was unavailable.

The base model came with a 3.8 OHVV6 (232 cid) engine rated at 145 bhp (108 kW) in 1994 and 1995, or 150 bhp (110 kW) (1996–1998), and was mated to a standard 5-speed manual transmission or optional 4-speed automatic. Though initially used in the 1994 and 1995 Mustang GTS, GT and Cobra, Ford retired the 302 cid pushrod small-block V8 after nearly 30 years of use, replacing it with the newer Modular 4.6 L (281 cid) SOHC V8 in the 1996 Mustang GT. The 4.6 L V8 was initially rated at 215 bhp (160 kW), 1996–1997, but was later increased to 225 bhp (168 kW) in 1998.[46]

For 1999, the Mustang was reskinned with Ford's New Edge styling theme with sharper contours, larger wheel arches, and creases in its bodywork, but its basic proportions, interior design, and chassis remained the same as the previous model. The Mustang's powertrains were carried over for 1999, but benefited from new improvements. The standard 3.8 L V6 had a new split-port induction system, and was rated at 190 bhp (140 kW) 1999–2000, while the Mustang GT's 4.6 L V8 saw an increase in output to 260 bhp (190 kW) (1999–2004), due to a new head design and other enhancements. In 2001, the 3.8 L was increased to 193 bhp.[47] In 2004, a 3.9L variant of the Essex engine replaced the standard 3.8L mid year with an increase of 3 ft⋅lb (4 N⋅m) of torque as well as NVH improvements. There were also three alternate models offered in this generation: the 2001 Bullitt, the 2003 and 2004 Mach 1, as well as the 320 bhp (240 kW) 1999 and 2001,[48][49] and 390 bhp (290 kW) 2003 and 2004[50]Cobra.

Ford Australia

This generation was sold in Australia between 2001 and 2002, to compete against the Holden Monaro (which eventually became the basis for the reborn Pontiac GTO). Due to the fact that the Mustang was never designed for right-hand-drive, Ford Australia contracted Tickford Vehicle Engineering to convert 250 Mustangs and modify them to meet Australian Design Rules,[51] at a cost of A$4,000,000.[52] Sales did not meet expectations, including due to a very high selling price.[53] In total, just 377 Mustangs were sold in Australia between 2001–2003.[54] For promotional purposes, Ford Racing Australia also built a Mustang V10 convertible, which was powered by a Ford Modular 6.8-Litre V10 engine from the American F truck series but fitted with an Australian-made Sprintex supercharger.[55]

For the 2005 to 2010 production years, the base model was powered by a 210 hp (157 kW; 213 PS) cast-iron block 4.0 L SOHC V6, while the GT used an aluminum block 4.6 L SOHC 3-valveModular V8 with variable camshaft timing (VCT) that produced 300 hp (224 kW; 304 PS). Base models had a Tremec T5 5-speed manual transmission with Ford's 5R55S 5-speed automatic being optional. Automatic GTs also featured this, but manual GTs had the Tremec TR-3650 5-speed.[57]

The 2010 model year Mustang was released in the spring of 2009 with a redesigned exterior — which included sequential LED taillights — and a reduced drag coefficient of 4% on base models and 7% on GT models.[58] The engine for base Mustangs remained unchanged, while GTs 4.6 L V8 was revised resulting in 315 hp (235 kW; 319 PS) at 6000 rpm and 325 lb⋅ft (441 N⋅m) of torque at 4255 rpm.[59] Other mechanical features included new spring rates and dampers, traction and stability control system standard on all models, and new wheel sizes.

Engines were revised for 2011, and transmission options included the Getrag-Ford MT82 6-speed manual or the 6R80 6-speed automatic based on the ZF 6HP26 transmission licensed for production by Ford. Electric power steering replaced the conventional hydraulic version. A new 3.72 L (227 cu. in.) aluminum block V6 engine weighed 40 lb (18 kg) less than the previous version. With 24 valves and Twin Independent Variable Cam Timing (TiVCT), it produced 305 hp (227 kW; 309 PS) and 280 lb⋅ft (380 N⋅m) of torque. The 3.7 L engine came with a new dual exhaust; gasoline mileage increased to 19 city/31 highway mpg.[60] GT models included a 32-valve 5.0 L engine (4951cc or 302.13 cu. in.) (also referred to as the "Coyote".) producing 412 hp and 390 ft-lbs of torque. Brembo brakes are optional along with 19-inch wheels and performance tires.[61]

The Shelby GT500's 5.4 L supercharged V8 block was made of aluminum making it 102 lb (46 kg) lighter than the iron units in previous years. It was rated at 550 hp (410 kW; 558 PS) and 510 lb⋅ft (690 N⋅m) of torque.[62]

For 2012, a new Mustang Boss 302 version was introduced. The engine had 444 hp (331 kW; 450 PS) and 380 lb⋅ft (520 N⋅m) of torque. A "Laguna Seca" edition was also available, which offered additional body bracing, the replacement of the rear seat with a steel 'X-brace' for stiffening, and other powertrain and handling enhancements.

In the second quarter of 2012, Ford launched an update to the Mustang line as an early 2013 model. The Shelby GT500 has a new 5.8 L supercharged V8 producing 662 hp (494 kW; 671 PS). Shelby and Boss engines came with a six-speed manual transmission. The GT and V6 models revised styling incorporated the grille and air intakes from the 2010–2012 GT500. The decklid received a black cosmetic panel on all trim levels. The GT's 5.0 liter V8 gained eight horsepower from 412 hp (307 kW; 418 PS) to 420 hp (313 kW; 426 PS).

Changes include widened body by 1.5 inches, 1.4 inches lower body, trapezoidal grille, and a 2.75-inch lower decklid, as well as new colors. The passenger volume is increased to 84.5 cubic feet, wheelbase is still 8 ft. 11.1 in. (107.1 in.), and three engine options are available: a newly developed 2.3 L EcoBoost 310 hp four-cylinder introduced to reach high tariff global markets like China,[64] 3.7 L 300 hp V6,[65] or 5.0 L Coyote 435 hp V8, with either a Getrag six-speed manual or six-speed automatic transmission with paddle shifters.[66][67][68]

A new independent rear suspension (IRS) system was developed specifically for the new model.[69]It also became the first version factory designed as a right hand drive export model to be sold overseas through Ford new car dealerships in right hand drive markets.[citation needed]During this model year, left hand drive versions were expanded to new export markets.[citation needed]

In February 2015, the Mustang earned a 5-star rating from the National Highway Traffic Safety Administration (NHTSA) for front, side, and rollover crash protection.[70]

In May 2015, Ford issued a recall involving 19,486 of the 2015 Ford Mustang with the 2.3 L EcoBoost turbocharged four-cylinder engine with a production date between February 14, 2014, and February 10, 2015, that were built at the Flat Rock Assembly Plant. As of June 2015, 1 million Mustangs (between 2005 and 2011) and GTs (between 2005 and 2006) were affected by a recall of airbags made by Takata Corporation. This was after Takata announced that it was recalling 33.8 million vehicles in the U.S. for airbags that could explode and send metal pieces flying at drivers and passengers.[71]

Euro NCAP Crash-tested the LHD (Left Hand Drive) European version of the 2017 Mustang which received only two stars due to the lack of auto safety features such as lane assist and auto braking. EuroNCAP also pointed insufficient pressure of the Airbag resulting in the driver head to hit the steering wheel. In the full width test the rear passenger slipped under the seatbelt.[72][73]

The 2018 model year Mustang was released in the third quarter of 2017 in North America and by 2018 globally. It featured a minor redesign to the exterior. The 2018 Mustang engine line up was revised. The 3.7L V6 was dropped and the 2.3L 4 cyl. Ecoboost (direct-injection turbocharged) engine now serves as the base power plant for the Mustang, producing 310 horsepower and 350 lb-ft of torque when using 93-octane fuel.[74] The 5.0L V8 gets a power increase to 460HP and 420 lb.-ft. of torque. The automatic transmission in both engines is now a ten-speed that was co-developed by Ford and General Motors.[75] In January 2018, Ford displayed a prototype of the special edition 2018 Bullit model, to be released in the summer; this vehicle commemorated the 50th anniversary of the movie Bullitt that helped attract interest in the marque.[74]

The car's American competition debut, also in 1964, was in drag racing, where private individuals and dealer-sponsored teams campaigned Mustangs powered by 427 cu in (7.0 L) V8s.

In late 1964, Ford contracted Holman & Moody to prepare ten 427-powered Mustangs to contest the National Hot Rod Association's (NHRA) A/Factory Experimental class in the 1965 drag racing season. Five of these special Mustangs made their competition debut at the 1965 NHRA Winternationals, where they qualified in the Factory Stock Eliminator class. The car driven by Bill Lawton won the class.[76]

A decade later Bob Glidden won the Mustang's first NHRA Pro Stock title.

In 2002 John Force broke his own NHRA drag racing record by winning his 12th national championship in his Ford Mustang Funny Car, Force beat that record again in 2006, becoming the first-ever 14-time champion, driving a Mustang.[14]

Early Mustangs also proved successful in road racing. The GT 350 R, the race version of the Shelby GT 350, won five of the Sports Car Club of America's (SCCA) six divisions in 1965. Drivers were Jerry Titus, Bob Johnson and Mark Donohue, and Titus won the (SCCA) B-Production national championship. GT 350s won the B-Production title again in 1966 and 1967. They also won the 1966 manufacturers' championship in the inaugural SCCA Trans-Am series, and repeated the win the following year.[14]

In 1970, Mustang won the SCCA series manufacturers' championship again, with Parnelli Jones and George Follmer driving for car owner/builder Bud Moore and crew chief Lanky Foushee. Jones won the "unofficial" drivers' title.

In 1975 Ron Smaldone's Mustang became the first-ever American car to win the Showroom Stock national championship in SCCA road racing.

Mustangs competed in the IMSA GTO class, with wins in 1984 and 1985. In 1985 John Jones won the 1985 GTO drivers' championship; Wally Dallenbach Jr., John Jones and Doc Bundy won the GTO class at the Daytona 24 Hours; and Ford won its first manufacturers' championship in road racing since 1970. Three class wins went to Lynn St. James, the first woman to win in the series.

1986 brought eight more GTO wins and another manufacturers' title. Scott Pruett won the drivers' championship. The GT Endurance Championship also went to Ford.

Dick Trickle won 67 short-track oval feature races in 1972, a national record for wins in a single season.

In 2010 the Ford Mustang became Ford's Car of Tomorrow for the NASCAR Nationwide Series with full-time racing of the Mustang beginning in 2011. This opened a new chapter in both the Mustang's history and Ford's history. NASCAR insiders expect to see Mustang racing in NASCAR Sprint Cup by 2014 (the model's 50th anniversary). The NASCAR vehicles are not based on production models, but are a silhouette racing car with decals that give them a superficial resemblance to road cars. Carl Edwards won the first-ever race with a NASCAR-prepped Mustang on April 8, 2011, at the Texas Motor Speedway.

In May 2016, the Mustang Owner's Museum was announced, with an official opening in Concord, North Carolina, to take place on April 17, 2019, the fifty-fifth anniversary.[101] The decision to locate somewhere in Concord was a result of the success of the 2014 Mustang 50th-anniversary celebration at Charlotte Motor Speedway in Concord, with over 4,000 Mustangs registered and an estimated economic impact of US$8,300,000.[102]

The Ford Mustang has been featured in numerous media. Effective product placement allowed the car to reach "celebrity status in the 1960s."[103] In particular, "movie glamour" assisted in establishing a positive association with the Mustang.[104] The following are a few notable cases where embedded marketing influenced the sales or other tangible aspect of the vehicle:

The 1964 movie Goldfinger, was the Ford Mustang's first appearance in a feature film and timed with the car's introduction in the US marketplace.[105]

The song "Mustang Sally", recorded by Wilson Pickett in 1966, is about a man who buys a Mustang for his ungrateful girlfriend. It has been described by one cultural historian as "free advertising for the Ford Motor Company."[106]

The TV series The F.B.I. was sponsored by Ford Motor Company and Efrem Zimbalist Jr. drove new Mustang convertibles during the first four seasons (1965–1969) and viewers can see how the Mustang evolved into a muscle car.[107]

Using real cars, Steve McQueen drove a debadged, Highland Green, 1968 Mustang GT fastback with a 390 cubic inch engine and 4 speed transmission in a notable chase scene with a 1968 black Dodge Charger in the 1968 film Bullitt.[108][109]

^"Mustang Ready For the Pony Car War" (Press release). Media.ford.com. Retrieved July 8, 2010. Mustang is the only one of the original pony cars from the 1960s to live on into the 21st century with no interruption in production[dead link]