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DPAP 105

Advertising/Marketing

Provider Administrative Policy

SectionInformation

Policy DateJanuary 2012

Status/DateNew/ January 2012

Provider Type(s)
All Providers

Disclaimer

Our provider administrative policies contain information regarding claims submission, reimbursement, and other information in order to achieve an efficient relationship with our providers. These policies are not an authorization or explanation of benefits. Blue Cross of Idaho retains the right to add to, delete from and otherwise modify this policy in accordance with our provider contracts.

Policy

Advertising/Marketing

Blue Cross of Idaho requires all providers to obtain prior written approval to publish or distribute any marketing or other promotional materials that contain the Blue Cross of Idaho, Medicare Advantage plans and/or Blue Cross and Blue Shield Association name, service marks or logo. Providers may not use the Blue Cross of Idaho name or service marks in telephone directories.