Dangle by FaceCake Introduces a Seamless Way to Shop for Jewelry in AR

Dangle by FaceCake is an all-new augmented reality shopping platform for jewelry shown at New York at NRF 2018 that has the potential to transform the purchasing experience via apps and in-store experiences.

Dangle makes it possible for consumers to instantly try on a variety of augmented reality statement earrings via a live video feed. Unlike clunky try-on technologies of the past, this one boasts sizing, true-to-life realism and physics that responds to a consumer's movements.

As well as being able to browse by style and color, consumers may also use Dangle by FaceCake's AI system to receive recommendations based on their face shape, skin tone, hair color and other personal attributes. Some of the other key features of the Dangle platform include a curated jewelry box and built-in purchasing tools.