"Our research has shown that 70 percent of all organizational
change efforts fail, and one reason for this is executives simply
don’t get enough buy-in, from enough people, for their
initiatives and ideas."

If you want your ideas to have real impact, you have to get
support from people at every level of the company, says Kotter,
whose company advises organizations planning on undergoing major
change.

You'll inevitably run into opposition, but if you use it to
your advantage, you could make your case stronger.

Conflict captures people's attention. Everyone starts noticing
if two people are butting heads during a meeting. Take
advantage of that moment to show why your idea is valuable to
the company and explain it clearly and passionately to win over
your colleagues.

"Conflict engages. If people have no opinions, no
objections and no emotions, it usually means they don't care.
And you'll be hard-pressed getting their help when you have to
actually implement your idea."

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