Miss Mary's Morning Elixir identity

Identity, Consumer

Miss Mary’s Morning Elixir is a premium Bloody Mary mix with a sexy vintage pinup look designed by Brandon Van Liere. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, as if the bottle holds secrets to be discovered. Van Liere created a comprehensive brand identity, from the label to the in-store merchandising, business cards, posters, packaging and website. The mix was an instant hit, and a second flavor will be released this fall.