As rumored on the Internet for the last several days, the United States National 2017 Eclipse Steering Commitment has announced that Doritos has been selected as the official sponsor of the 2017 American Eclipse. The eclipse is now officially known as The Doritos Great American Eclipse of 2017.

In other eclipse related news, Mountain Dew is the official soft drink of the DGAE 2017. Budweiser has been selected as the official beer, and Nike is the official shoe. Rumors are circulating that Pepsi will issue a commemorative eclipse can.

Pre-eclipse entertainment venues and entertainers were also announced. Among other performers, Pink Floyd has agreed to open festivities in Depoe Bay, Oregon, with a videocast of “Eclipse” when the eclipse begins. Britney Spears will play in St. Louis, Missouri, and Shania Twain will perform at Clemson in South Carolina. Pharrell will perform a Michael Jackson song and moon-dance. Van Morrison will sing “Moon Dance,” and Bonnie Tyler is expected to perform “Total Eclipse of the Heart.”

WalMart has announced a spectacular Black Monday sale in conjunction with the eclipse. Prices will be slashed in half during the totality.

The Doritos Great American Eclipse of 2017 officials remind everyone to practice safe observing during the eclipse. Officials are also urging everyone to avoid taking selfies of themselves with the sun during the eclipse.

In other eclipse news, President Trump has denounced the eclipse as fake science via Twitter, and urges all Americans to ignore the stories in Lame Stream Media about the eclipse.