Upgraded my phone to Froyo -> Android Market gone!

Last night I decided I was going to upgrade my Samsung Galaxy S phone to Android 2.2 (aka Froyo). After installing the newest version of Kies (Kies_1.5.3.10093_82.exe) I decided to go for it.
The entire process took about 10 minutes, and went without a glitch. Android 2.2 looked nice and spiffy and has some features I’ve been longing for, like good support for Exchange 2003.

So all is fine? No, not exactly…

This morning I wanted to add another app to my phone, and discovered that the Android Market icon is no longer there! No Google App Store available! 🙁

I decided to contact Samsung support. Here follows the log of the chat I had with Sandra at Samsung at 06:30am:
(Sandra appears to be Swedish, so pardon her non-native English)

Sandra: Hej Evert och välkommen till Samsung Support. Du assisteras av Sandra. Hur kan jag hjälpa dig?Evert: hi Sandra. I have a problem with my Galaxy S phone.Sandra: Okej.Evert: I upgraded Android to version 2.2 last night (via Kies), and now my Android Market icon is gone…Evert: (a little Google’ing has shown me that I am not the only one with this problem…)Evert: (everything else works just fine. Android Market is the one and only thing missing)Sandra: Yes, you have to make a reset on the phone to be able to get all apps configured right to the new Android 2.2 system.Evert: a reset…? Will I lose any data when doing that?Sandra: Yes you will lose everything on mainmemory for example phonebook and downloaded apps so you have to take a backup on phonebook (sync it to Gmail or Outlook).Evert: Is this happening to everyone who upgrades? How come it isn’t mentioned anywhere in the upgrade process?Evert: my phonebook I have synced with Exchange, so that’s not a problem.Evert: How about the apps. Will they all reinstall (without problems) after the reset?Sandra: You have to download the apps again via Market.Evert: Does the Market know/remember what I had installed? Or should I make a list of what’s on the phone before the reset?Sandra: To be sure you can make a list. If you search for ex “Facebook” and you enter Fac.. Market remembers your searchresult from before but you can’t get a list directly in Market on what have been downloaded.Evert: How do I perform this reset?Sandra: You go in to: Applications – Settings – Private.Sandra: There you have the factory reset.Evert: Settings -> Privacy -> Factory data reset ?Evert: I guess I’ll give it a try tonight… Is this happening to everyone? Why is there no mention of it during the upgrade process?Sandra: Yes it is. We have forwarded this info to headquarter so they will get this info up on our homepage as soon as possible.Evert: Good idea… You’re gonna get a lot of p*ssed off customers because of this ‘feature’… 😉Sandra: I think so to.Evert: Thank you for your assistance. I’ll try it out tonight and if it does not work, you (or one of your colleagues) will ‘meet’ me again tomorrow morning! 😉Sandra: You do that. Thank you.Evert: bye 🙂Sandra: Bye bye

Now that’s definitely something the upgrade process should have notified me about!!

UPDATE:
Forget what Samsung says about Factory Reset. Follow these instructions instead! Don’t forget to reboot after carrying out this fix. Market kept on force-closing until I did so…

the latest on this issue: a friend has told me FroYo is no longer available for the Norwegian market (perhaps also other countries). Roll-out has been stopped for now because of this Android Market issue. No news on when roll-out will resume…