Andrea Weiss, a 30-year retail veteran, and Bill Mirabito, a digital innovator, have teamed up to form The O Alliance, a consulting firm designed to help retailers better target today’s, multichannel digitally-savvy shoppers.

Solutions Spotlight

The responsibilities of the retail CIO can essentially be boiled down to four major roles: Business Transformer, Customer Expert and Advocate, Technology Visionary and Culture Warrior. In this e-book, Oracle chief communications officer Bob Evans examines how great retail CIOs rise to challenges of fulfilling each role, even as they inevitably gravitate toward one role over the others.