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About this workshop

Service designers are the new rockstars of the start-up world. Want to replicate the success of Uber? Airbnb? Hello Fresh? Even General Assembly? Then service design thinking is for you.

In this practical workshop you’ll learn how to design your business (or your client’s) from the customer’s perspective. Discover a four-step process to uncover what people want and value. And, in doing so, save considerable amounts of money in marketing and build a stronger brand.

Whether you’re looking to make your product desirable. Your customer experience remarkable. Or leave your competition for dust. This workshop is for you.

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.