I think Play are misleading about the exclusivity of their beta access, after all, it would be a pretty lonely battlefield if all there were were Play customers. [EDIT 3]Play, DirectDrive, EA store & Steam are all confirmed as having beta keys.

[EDIT] Research suggests you may get early access to 'Squad Rush' mode 7 days earlier as Gamestop in the US are running that promo. However PC beta is a PC beta, open to all, all you are guaranteed with thisis a key on day one.

This isn't even the limited edition BFBC2 with the unlocks & extra weapons, this is plain vanilla BFBC2 plus beta key.