This week I've already seen Google describe the corporate website for the owners of the worlds only seven star hotel - as a type of ice cream thanks to the ODP. I've seen banks with incorrect names - thanks to the ODP. I've seen entire charities described as a cartoon - thanks to the ODP.

Hopefully Google and Yahoo will follow suit. Is Google typically quick to adopt a good idea? Sometimes. But look at RSS - took them a while there. Will Google want to support a MSN introduced initiative? Hmm. We'll see.