The Jewish community in Turkey on Monday protested a controversial shampoo ad for "real men" starring Adolf Hitler.

The ad video features black-and-white footage of Hitler’s speech with a Turkish voice-over saying,. “If you are not wearing female clothes, do not use shampoo for women… If you are a man, use this shampoo. Real men use it.”

Turkey’s Chief Rabbinate issued a statement in which they condemn the commercial and the use of Hitler’s image for advertising purposes.

“It’s totally unacceptable to make use of Hitler – the most striking example of cruelty and savagery in history, who caused the death of millions of people … in order to make a difference or raise awareness in a commercial,” the statement says.

They also advised the company to issue a “public apology” to “repair the damage that this commercial has caused to society’s conscience.”