Innovation and Entrepreneurship

ENTP 3301Innovation and Entrepreneurship(3 semester credit hours) Explores all aspects of entrepreneurship and the process of creating new ventures. Topics include innovation and entrepreneurship and the roles of both in the domestic and international economies, opportunity recognition and evaluation, feasibility analysis and validation of assumptions, customer identification, value propositions, business models, market entry strategies, bootstrapping, venture finance, and legal considerations. Student teams will develop a business concept and prepare and present an investor overview presentation. (3-0) Y

ENTP 3320Start-up Launch I(3 semester credit hours) This course provides an opportunity for a student or a student team to develop a business concept and proceed toward the launch of a business. The course will follow a structured and defined methodology for the refinement and validation of a business concept based on leading industry practices. Participants will be selected and enrolled in the course on the basis of a proposal for a business concept, approved prior to registration in the course. Participant business ideas can come from many sources, including concepts or ideas developed in other entrepreneurship courses or during the Business Idea Competition. Additional resources including office space or laboratory facilities in the Venture Development Center may be applied for. Additionally, as concepts are refined, student teams may modify or pivot their approach during the semester with faculty support. Students will enroll and complete the course either individually or as a venture team. Instructor consent required. (3-0) R

ENTP 4090Innovation and Entrepreneurship Internship(0 semester credit hours) This internship course must be directly related to your concentration or minor in innovation and entrepreneurship. Students gain experience and improve skills through appropriate work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. Credit/No Credit only. May be repeated if internships differ. JSOM Internship Coordinator and the Innovation and Entrepreneurship Program consent required. (0-0) S

ENTP 4311Entrepreneurial Strategy and Business Models(3 semester credit hours) Students will learn to assess and conduct in-depth analyses of potential business opportunities, with an emphasis on entrepreneurial business strategies, innovative business models and the determinants of new venture success in high tech and other business environments. Alternative strategies and approaches for market entry and the growth of a new venture will be explored in both domestic and international environments. The application of these frameworks, tools and techniques will be illustrated with case studies and a project focused on evaluating an existing or new venture and making recommendations to its management. Prerequisites: (ENTP 3301 or instructor consent required) and sophomore standing. (3-0) Y

ENTP 4320Small Business Management(3 semester credit hours) An integrative course designed to help students develop the skills and knowledge required to successfully establish and manage a small business. The course addresses major problem areas faced by smaller companies, including development of systems and processes to monitor and run the business, legal issues in launching and growing the business, building and maintaining customer relationships, promotional planning, team building, conflict resolution, personnel and compensation issues, and development of exit strategies. The course will also address special issues unique to managing a family business and franchising. Prerequisite: ENTP 3301 or instructor consent required. (3-0) Y

ENTP 4330Entrepreneurial Marketing(3 semester credit hours) This course addresses the marketing challenges facing the entrepreneurial firm, including the introduction and marketing of new products and services without the benefit of an established reputation, channel infrastructure or customer base. Topics include the development of marketing strategies, channel selection and design, product positioning, competitive pricing strategies, advertising and promotion, etc., all within the framework of the resource and reputational limitations inherent in a new venture, whether in the context of an entrepreneurial startup or an established organization. Prerequisites: ENTP 3301 or instructor consent required. (3-0) Y

ENTP 4331Digital Prospecting(3 semester credit hours) This course covers the methods and metrics, including the tools and software, that are used to manage existing customers and prospects for new customers using specialized CRM software. Focus is on customer relationship management strategy for the purpose of strategic sales account management and prospecting. Prerequisites: MKT 3300 and ITSS 3300 and MKT 3330. (Same as MKT 4331) (3-0) Y

ENTP 4335Digital and Internet Marketing(3 semester credit hours) The course provides an introduction to using marketing in the digital and social media environment. The course has special emphasis on the use of different Internet platforms in direct marketing such as email, search engine optimization, paid search, and social media (YouTube, Linkedin, Facebook, Twitter). Students will learn how to create and manage a paid search advertising campaign using Google AdWords. Students will have hands on practice through several labs that will cover: importing and exporting data, merging and purging (duplicate) records, using YouTube, and creating and running a Google Ads campaign. The measurability and accountability of direct marketing is stressed, including Excel based direct marketing math such as return on promotion calculations. Prerequisite: MKT 3300. (Same as MKT 4330) (3-0) Y

ENTP 4340Social Entrepreneurship(3 semester credit hours) This course will explore the role and importance of the non-profit sector and the unique place it occupies in twenty-first century life. The course will develop theoretical and conceptual frameworks appropriate for understanding the processes and challenges of non-profit ventures in the social sector. Student teams will work with selected non-profits in the local community on projects focused on the issues and challenges of mission definition, service delivery, business practices, fund-raising and governance. Prerequisites: at least junior standing. (3-0) Y

ENTP 4350Corporate Entrepreneurship(3 semester credit hours) This course seeks to equip student with the skills required to develop new ideas and create viable new businesses within the context of an established organization. The course will address the development of an internal culture of innovation, processes for reviewing ideas and for developing business concepts, strategic analysis, and positioning for competitive advantage. The course will address both domestic and international corporate entrepreneurship. Prerequisites: (ENTP 3301 or instructor consent required), and at least junior standing. (3-0) Y

ENTP 4360Innovation and Creativity(3 semester credit hours) This course will explore individual creativity and organizational innovation. Topics will include the nature of creativity, the development of an innovative mind-set in individuals, the antecedents and processes of individual and group creativity, the barriers to and management of corporate innovation, and the development of the managerial skills essential to the stimulation and management of group creativity and innovation. The course will be organized around a series of individual and team-based innovation challenges. Prerequisites: at least junior standing. (3-0) Y

ENTP 4V90Innovation and Entrepreneurship Internship(1-3 semester credit hours) This internship course must be directly related to your concentration or minor in innovation and entrepreneurship. Students gain experience and improve skills through appropriate work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. At the end of the semester, students prepare a presentation describing their work experience and work output. Credit/No Credit only. JSOM Internship Coordinator and the Innovation and Entrepreneurship Program consent required. ([1-3]-0) Y