Sources say that Waze, the voice-guided navigation system, is reportedly interested in the idea of being acquired by Apple but is looking for a pretty big cheque of $750 million. Waze collects and analyzes data from active users to improve its service, so this is something that could help Apple improve its own Maps app in a hurry. Considering the negative press, and the number of people looking for a Maps alternative, a Waze acquisition could right the ship pretty quickly.

Apple is reportedly only willing to pay $400 million plus $100 million in incentives. Waze had less than $1 million in revenues last year, mostly from ads. So while negotiations are pretty advanced, there is still a ways to go for the two companies to settle on a price tag that both will be happy with.

Want to know what you could get from a Waze powered Maps app? Download Waze and give it a try — it’s free.