Massive billboards in Times Square and Hollywood promote the next season of Game of Thrones with a photo of a blood-splattered Jon Snow, essentially heralding Harington's continued role in the series moving forward.

While Snow supposedly died at the end of season five, it seems rather unlikely HBO is advertising the return of a corpse.

Jon Snow is alive!!!!!! pic.twitter.com/Uky0chN0BO

GUYS. It's a really bad picture but OMG JON SNOW BILLBOARD in Hollywood! Is he or isn't he?! #GameofThrones pic.twitter.com/Cx4Zc0AWnz

Here's a clearer version, courtesy of BuzzFeed:

HBO just released this promo for #GameOfThrones Season 6 pic.twitter.com/Cns7DxFaT7

While Snow's return is all but certain at this point, it's unclear just how the lord of the Night's Watch will come back following his assassination at the hands of his sworn brothers. But many fans have speculated that Melisandre, the red priestess who abandoned Stannis Baratheon before his disastrous defeat by Ramsay Bolton outside Winterfell, will find a way to deliver Snow the breath of life seen being used by other clerics of R'hllor in previous seasons.

Of course, there's no firm guarantee Snow will actually come back — his fate in the books is still unresolved as well, and rumor has it George R. R. Martin is known to throw in a minor plot twist here and there.