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Episode 30: Using Predictive Analytics to Segment Your Top Prospects for Major Giving with Target Analytics

Today's episode is all about predictive analytics. Blackbaud's Mark Christensen is join by Melissa Bank Stepno, a Practice Manager with Blackbaud’s Target Analytics team. She has spent the last decade as a nonprofit consultant in predictive modeling and wealth segmentation programs, and she is here to share what she has learned during her time in the industry. Listen in as we learn how to use predictive analytics to identify the best prospects for major gift donations.