Seattle’s best blood bank?

In case you missed it … Seattle’s Best Coffee unveiled a new logo this week to accompany its planned expansion to 30,000 fast-food outlets, supermarkets and movie theaters, and the reviews are not good.

Seems many think of blood before they think of coffee.

“Seattle’s Best Blood Bank,” wrote one reader of a post on industry blog “Brand New” cited by Seattle Times coffee beat reporter Melissa Allison.

Amy Rolph of The Herald in Everett pointed out that some think the logo appears to advertise an oil change service.

The logo “looks to me like a cereal bowl containing a giant tear drop,” Rolph wrote.

A Times poll from May 12 is especially harsh: 68 percent of nearly 2,000 respondents believe the Seattle-based (and Starbucks-owned) coffee chain should “try again.”

Maybe we’re being unfair. This is a professionally designed logo. People spent a lot more time putting it together than many critics have picking it apart.

“The new Seattle’s Best Coffee logo maintains the brand’s historic association with its name and the color red while assembling a number of universal coffee symbols, such as a drop and a cup, in an unexpected way,” Starbucks wrote in an online news release. “The new logo was designed by Creature, an independent brand and advertising agency based in Seattle.”