CREATIVE CONTENT CONSULTANCY

About us

Sophie Baylis: I have been an interiors journalist for over 14 years. During that time I was the Deputy Editor of Kitchens Bedrooms & Bathrooms magazine and built my freelance portfolio working for titles such as Livingetc, Elle Decoration, Essential Kitchen Bathroom Bedroom and Identity (Dubai). I have also been a regular contributor to online platforms Houzz and Property Price Advice. To broaden my knowledge and expand my contacts, I regularly attend industry exhibitions including Sa

lone del Mobile, ISH, Maison et Objet, Cersaie, IFA, London Design Festival and KBB Birmingham. I was the PR representative for the bespoke furniture maker Cue & Co of London. My remit was to secure coverage in key consumer interiors titles and handle the company’s social media (Twitter, Facebook, Instagram, Houzz). Since January 2018 I have been the UK PR representative for BSH Group (NEFF, Bosch and Siemens) and since March 2018, the representative for Scavolini kitchens and bathrooms. Our latest client is online bathroom retailer Bathwaters.

Ruth Bell: I am the former editor of Kitchens Bedrooms & Bathrooms magazine, a position I held for six years. My career as an interiors journalist began in 2005 and since then I have built-up a strong reputation and an extensive profile within the industry. To promote the Kitchens Bedrooms & Bathrooms brand, I have spoken at conferences, chaired round-table discussions, judged industry design awards and attended networking events. My efforts have been rewarded with numerous awards for the magazine. I regularly attend industry exhibitions both in the UK and Europe including Salone del Mobile, ISH, Maison et Objet, IFA, London Design Festival and KBB Birmingham. In March 2018, I joined forces with Sophie to become the UK PR representative for BSH Group (NEFF, Bosch and Siemens) and Scavolini kitchens and bathrooms. Our latest client is online bathroom retailer Bathwaters.

SaveSave

SaveSave

About Us

Interiors InsideOut is: Sophie Baylis and Ruth Bell. We are interiors journalists with over 35 years' writing and editing experience between us.