Published 2:10 pm, Monday, July 9, 2007

DALLAS, July 9 /PRNewswire/ -- U.S. Preventive Medicine(R), a company dedicated to prevention as the solution to America's healthcare challenges, announces their partnership today with designer Roger Black, of the Roger Black Studio. Black will use his years of design and Web expertise to help U.S. Preventive Medicine create a truly interactive consumer prevention experience called, The Prevention Plan, which will support U.S. Preventive Medicine's goal of creating a national culture of prevention.

Black made his name in the 1970's at the design helm of some of the country's most prestigious publications, including: Rolling Stone, The New York Times, Esquire, New York Magazine and Newsweek. When the Internet was born in the early 1990's, Black took his skill for creating unique design elements for magazines to the Web. Black's client roster includes: Discovery Channel Online, MSNBC, Bloomberg.com, and The Houston Chronicle.

"Working with Roger and the brilliance he brings to product design will enable U.S. Preventive Medicine to provide consumers with an interactive forum to proactively manage their own healthcare right at their fingertips," said Brian Baum, President and Chief Operating Officer of U.S. Preventive Medicine. "Roger brings the uniqueness of the consumer experience that we are striving for. This partnership positions us to successfully create the ultimate prevention experience."

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Black has designed more magazines than any other living graphic designer. He recently authored a byline article in Technology Review, published by MIT, about redesigning the Web to be more visually expressive and interactive. Black believes that design should be more than mere aesthetics it should add to the users overall experience and be fun as well. This principle makes him enthusiastic about working with U.S. Preventive Medicine.

"Finally, an approach to health that doesn't wait until you are sick!" said Black. "The Prevention Plan is going to turn the corner on the way we take care of ourselves and as soon as we build this site, I am going to sign up!"

About U.S. Preventive Medicine(R):
U.S. Preventive Medicine(R), a privately owned company, is organizing and commercializing the market for proactive preventive health services in partnership with established hospitals and physician groups. The Company licenses its proprietary methodology, technology and branding assets to a health provider, which operates a local point-of-care -- The Center for Preventive Medicine(R) -- in a geographic territory on an exclusive basis. Individually, The Center for Preventive Medicine delivers a consistent suite of prevention services; collectively, Centers across the country form the U.S. Prevention Network(TM). For more information, please visit http://www.USPreventiveMedicine.com.