Bill Baird has produced
over $10 million in added customer revenue for three dozen
subscription-driven websites and publishers through needs assessment,
analytics and enhanced customer marketing practices. His methods
typically include quantitative and qualitative benchmarketing followed
by the adaptation of little-known best practices derived through his
custom research.

He is well known throughout the subscription
marketing industry for his insightful research, informative industry
presentations and comprehensive, "How-to" writing.

He
has been known and respected within the internet subscription industry
since he began his consultancy in 2000. Prior to that he was a
respected subscription marketer for The Synapse Group, Intuit, Ziff
Davis Media and Time Inc. Magazines.