PINTAS IP Group.

Lok Choon HongFounder Director of PINTAS IP Group

Mr Lok Choon Hong holds a Bachelor of Law Degree from University of Malaya and Master of Laws Degree from University of Cambridge, United Kingdom specializing in intellectual property law. Mr Lok also holds an executive MBA degrees from INSEAD, France/Singapore and EMBA from Tsinghua University, Beijing, China. Mr Lok is a qualified lawyer (non-practising) for Malaysia and Singapore and a registered patent, trademark and industrial design agents. He is the founder director of Pintas Consulting Group, an intellectual property rights consultancy firm with offices based in Malaysia, Singapore, Philippines, Brunei, China and USA. Apart from IP consultancy works, Mr Lok is also actively involved in venture capital investment in IP based companies. Mr Lok is Founding Chairman of Malaysia Association IP Owners (AIPO) and treasurer of Malaysia Business Angel Network (MBAN).

A company’s e-commerce website can be a great tool for promoting business online and for generating sales. However, as Web commerce increases, so does the risk that others may copy the look and feel of your website, some of its features or the content on your website. The risk also increases that you may be accused of unauthorized use of other people’s intellectual assets. This series of IPSmart seminar deals with some of the basic issues that you should be aware of before launching a website.