A smoothie shop in Vernal, Utah is sparking outrage over an unorthodox pricing structure that charges liberals an extra dollar. The shop, tellingly named the I Love Drilling Juice and Smoothie Bar, is owned by George Burnett, a pro-oil and gas activist. He donates the extra money to conservative organizations like the Heritage Foundation.

“I’m very open about it, very public about it, that I’m going to charge them a little bit more, and I have liberals come in and pay the extra dollar surcharge,” Burnett said, referring to his unique pricing structure. […] “And actually all three liberals have been happy to pay it. We had a husband and wife come in — he was conservative and she was liberal — and he paid conservative for himself and liberal for her.”

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The juice bar is just one element of Burnett’s activist gimmick. On his website, he sells “I Love Drilling” shirts and bumper stickers. Burnett claims he wants to start a conversation about “the fiscal differences between big government/small government and liberal ways.” The liberal tax is intended to “help make that point.”

One conservative customer went even farther, explaining, “For him to do this kind of puts a face out there on people who are, in my opinion, in the wrong. ‘In the wrong’ being liberals,” Peterson said. “To see them being charged a little bit more, it makes me happy.”