"STAR TREK INTO DARKNESS" First Of Its Kind App Available For Free From The App Store And Google Play

"STAR TREK INTO DARKNESS" First Of Its Kind App Available For Free From The
App Store And Google Play
First Surprise Unlocked During The Second Quarter Of The Big Game February 3rd
PR Newswire
HOLLYWOOD, Calif., Feb. 1, 2013
HOLLYWOOD, Calif., Feb. 1, 2013 /PRNewswire/ --"STAR TREK INTO DARKNESS"
first of its kind application, based on J.J. Abrams' upcoming Paramount
Pictures film, is now available to download for free from the App Store and
Google Play. Users who have the app will have unprecedented access to all
STAR TREK content, as well as the opportunity to participate in missions and
win valuable prizes.
(Logo:http://photos.prnewswire.com/prnh/19991206/PARLOGO)
Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm
Labs' Gimbal™ platform and Qualcomm Vuforia™ augmented reality platform, the
app will allow users to delve deeper into the Star Trek universe by
interacting directly with materials from the eagerly awaited film to unlock
additional content and experiences. The users collect points, see content,
and work their way through the Star Trek Academy.
The app was first announced on January 7^th, ^ 2013 at the Consumer Electronic
Show, during Qualcomm's Chairman and CEO Dr. Paul E. Jacobs' keynote address
demonstrating the ability to "harness the power of the smartphone to bridge
the digital and physical world, allowing the studio to market the film in the
real world and simultaneously bring users into the film's story and world."
To download the app, visit www.StarTrekMovie.com/StarTrekApp
Highlights of the "STAR TREK INTO DARKNESS" app include:
oA geofencing function for location-based experiences such as encouraging
viewers to go to the movies;
oAn audio scan function that can be turned on to automatically recognize
and reward users for watching "STAR TREK INTO DARKNESS" content on TV and
other media;
oAn image scan function that enables users to interact with images printed
or viewable in the real world;
oNew "STAR TREK INTO DARKNESS" content, such as videos, images and
wallpapers delivered directly to users' mobile devices;
oExclusive opportunities and special offers only available to app users.
"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk
through Bad Robot Productions, along with Lindelof, Kurtzman and Orci.
Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and
Paul Schwake are the executive producers.
"STAR TREK INTO DARKNESS" opens in theaters everywhere May 17^th, 2013.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the most
powerful brands in filmed entertainment, including Paramount Pictures,
Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures,
MTV Films, and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.
Google Play is a trademark of Google Inc.
SOURCE Paramount Pictures Corporation
Website: http://www.paramount.com
Contact: Katie Martin Kelley, +1-323-956-2821, kmk@paramount.com