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What are the best sales tactics and sales strategies to grow my
business? Every business owner has asked that question more times
than they care to count. And the following best sales books give
you the answers.

Selling strategies have changed in interesting ways with
technology. The following list of best sales books will show you
how to combine tried-and-true sales strategies with the newest
sales approaches to getting and keeping the most profitable
customers. Check out the following books about sales below:

“SNAP Selling: Speed Up Sales and Win
More Business with Today’s Frazzled Customers” by
Jill Konrath

Stop selling the old fashioned way. Crazy-busy and frazzled
prospects need to be handled differently. And this is where SNAP
Selling comes in.

SNAP Selling is an acronym for the success strategies you’ll use
for those time-strapped customers; make their decision Simple,
become iNvaluable in the relationships, Align with the customer’s
needs at all times and make sure that your solution is a Priority
in the customer’s mind at all times. This sales book has a
companion web site that is loaded with tips, tools and resources
for successful SNAP sellers.

Every business owner or salesperson knows that if you really want
to sell something, you have to sell the person at the top.
Selling to the C-Suite is an absolute must have sales book for
anyone in business today.

It’s like a practical MBA that sellers will appreciate for its
touchstone guides on connecting with executives and that
purchasing executives will appreciate because it will keep the
salespeople they see focused on providing real solutions instead
of lip service.

“OutSell Yourself: Go from HELLO to
SOLD with Ethical Business and Sales Techniques!” by
Kelly McCormick

Kelly McCormick has written a sales book for people who don’t
like to sell. If you’re the kind of business owner or sales
person who has avoided selling because you think or feel it’s
sleazy. This is a must-read sales book.

Outsell Yourself teaches you how to connect with customers like
never before, keep it real, and increase your sales and talk
about pricing without getting nauseous.

In a world of get the sale yesterday Slow Down Sell Faster is a
refreshing sales book. Kevid Davis points out that rushing the
already rushed customer doesn’t yield results for either the
buyer or the seller. You’ll learn how to slow down and take the
time to identify your customer’s real needs and if you’ve done
that, you are halfway there.

Slow Down, Sell Faster! is packed with examples from the author’s
extensive experience, plus research on customer buying processes
rather than traditional selling processes.

If you’re a fan of Robert Cialdini’s and have sales
responsibility then, 7 Triggers to Yes is going to be required
reading. 7 Triggers to Yes is a real sales book written by a
sales person for sales people.

What sets this book apart from other books on persuasion is its
focus on the creating, building and developing the buyer/seller
relationship. You will find sales call outlines as well as tips
for structuring your sales calls effectively.

This is a sales book that throws the traditional perception of
high-pressure, hit-and-run selling completely out the window. The
Go Giver is a business novel that follows Joe, a “Go-Getter” who
decides to contact a “heavy hitter” to help him win an account.
What Joe gets, instead, from the “heavy hitter” and his friends,
are lessons in “go-giving.”

The authors offer practical tips and strategies that makes giving
the cornerstone of a powerful and effective approach to selling.

This sales book is a good common sense review of salesmanship.
The book reinforces the habits that a good salesman must have and
how to use them. You will create a sound foundation for creating
and developing a relationship and understanding the sales cycle,
from leads to closing the deal.

Schiffman emphasizes one of the most important keys to developing
a relationship with a prospect–listening for their needs and
requirements, rather than imposing your own on the other person.

When it comes to sales books, it’s hard to argue with names like
Chet Holmes, Jay Conrad Levinson (the editor) and Michael Gerber
(foreward). Chet Holmes, a sales icon and guru for many sales
people, teaches the principle of focus. He encourages sales
people to identify the few key success strategies that are
available to them and focus there.

One reader took the concept of “core story” and worked to hone
his story, focused on ideal prospects and exponentially grew his
business.

Imagine being at the right place at the right time for just about
every sale – and then getting the deal! This sales book will
transform how you approach your sales process and the way you
contact and nurture those leads.

When you get to highly motivated decision makers at EXACTLY the
right time: after they experience a ‘Trigger Event’ and before
they call your competition. When you have the right timing the
sale almost happens by itself.

“Mastering the Complex Sale: How to
Compete and Win When the Stakes are High” by Jeff Thull

If you are a sales professional struggling with customers who are
pushing you and your products into a commodity, then Mastering
the Complex Sale is a sales book that belongs on your desk.

Jeff Thull pushes the envelope to give professionals—from
individuals struggling with their first call, to senior
executives trying to figure out why their value strategy is
falling short—a comprehensive guide to navigate and win
high-stakes sales.