SEO Will End Soon

“SEO folks are going wild–as expected. 90% of SEO (yes, I made that % up) is going to end soon as a practice because Google/Yahoo/MSN and the other search engines are going to need to eliminate it in order to maintain the integrity of their indexes. This is just the first step“

Meh.

They’ve been trying that for years. The changes the search engines make tend to take out the lightweights, but it’s impossible, and not cost effective, to stop the determined. The harder they push, the more stealth SEO becomes.

The search engines also can’t risk going in too hard, asÂ many SEO firms convince clients to spend up large on PPC.

To me this makes sense if Google want to take total control of the search value chain. The only legitimate way to spend money in order to gain Internet exposure is on Google Adwords. Or via DoubleClick, of course.

“To me this makes sense if Google want to take total control of the search value chain. The only legitimate way to spend money in order to gain Internet exposure is on Google Adwords. Or via DoubleClick, of course.”

Which is why they are “banning” paid for links. They need to ensure you can’t just throw money at what your want to rank for. I don’t think banning paid links goes along with “do no evil”. If someone throws tons of money at something it is likely they will be able to produce value. Banning paid links is decidedly anti-capitalist, though.

>>To me this makes sense if Google want to take total control of the search value chain

Absolutely. SEO competes with PPC, so the search engines will always attempt to marginalize it.

Part of that is redefinition – “good SEOs make sites easier to crawl and index” (i.e. SEOs have a benefit in terms of our lowering the search engines costs), “bad SEOs” do everything else (ie. compete with PPC)