About Me

“Ideas need landing gear as well as wings.”

“Any creative department is only as good as the talent within. I am often reminded of a great article on managing creatives with the title “Keep ‘em Safe and Warm” and the visual was a carton of eggs. I make sure my creatives are always getting my input and support. I am overjoyed when their ideas rise to the top. I don’t mean to get all YODA here, but I love when the “student surpasses the master.” Because it means I am doing my job! It is a very exciting, proud moment.”

Over 25 years of marketing communications experience and a passion to create relevant yet memorable programs that really move the needle.

I began my career at Frankel on the Target account, where I designed point-of-sale and other in-store promotional programs, using antiquated tools called “markers”. I then spent six years at Schafer Condon Carter Advertising, where I worked on a variety of clients including Quaker, National Cattlemen’s Beef Association, Cole Taylor Bank, Bill Knapp’s Restaurants, Paterno Wines and Bertucci’s. I lent my creative talents and vision to vehicles and tactics ranging from print ads and broadcast, to direct mail, promotions, brand development, in-store programs, packaging and collateral.

In 1999, I joined Davidson Marketing (now Geometry) where I was the promotional project lead for several Kraft brands, and supervised a creative team on the Unilever business. Brand building assignments included the re-launch of Rave brands as well as the annual Suave Carnival multi-branded promotional event.

In 2004, I joined Anthem (formerly Seven Worldwide) as a Creative Director. With very few resources, I grew my department from two people to seven in under two years. My hard working team and I produced award winning creative for Kellogg’s, Cadbury Schweppes, JC Penny, Radio Shack and Accenture.

I joined Jacobs Agency in 2006 and over my 12 year tenure helped grow the agency from 6 people to just under 40. As the V.P. Executive Creative Director I proved my leadership skills by instituting an Agency voice and tone, philosophy and pillars, a formal process, as well as an approach that focused on client objectives. The Agency’s impressive industry roster covered F&B, Technology, Financial, Business Services, CPG, Office Products, Healthcare, Telecom, Organization, and Manufacturing. My goal for every project was to establish a creative vision, ensure it was strategically relevant, and maintain creative excellence and consistency while trying to make an emotional connection with consumers. As we grew I continued to successfully cultivate and mentor a bright and talented team while managing projects from concept to execution, on time and on budget.

With my leadership, Jacobs Agency won more than 80+ various awards recognizing creative Marcom excellence. The Agency has also been consistently listed as one of the B2B top agencies of the year and also recognized by the Inc. 500|5000 list for three years in a row. It also won the silver winner in Stevie’s Best Agency of the Year award as well as Marketing Campaign of the Year in the food category in 2012.

On a more personal note, in between my crazy career, I’m a mom to a precocious teen daughter and a lifestyle/food blogger. If you wish to share recipes and talk about how well the tomato growing season is by you, stop by at www.urbandomesticdiva.com