HUSTLE TV: adidas #747WarehouseSt All-Star 2018

There definitely was a game of optics happening in Los Angeles during the 2018 NBA All-Star. With Nike once again in control of the NBA jersey and merchandise contract, the brand with the Swoosh went hard to let everyone know that this was their year (as we showed with our Nike + Jordan recap). However, adidas, wasn’t sleeping at the wheel. Setting up a two-day, multi-faceted, multi-media activation sleep blocks away from Nike’s, the brand with the 3-stripes literally (because of the bass) has the street shaking with their #747WarehouseSt party! Featuring two full days of brand and designer talks, basketball games, workshops, a dozen sneaker drops, and a full festivals lineup worth of music, and so much more it was hard now to be impressed.