Anti-counterfeit security for your supply chain

Based on blockchain security, Techrock lets consumers verify product authenticity, while boosting brand engagement in an exciting new way

Counterfeiting is a global issue, yet the biggest producer and consumer of fake products remains China, despite its government’s efforts to combat the spread of fake goods.

The sheer size and complexity of the market makes it difficult to eliminate counterfeit goods completely. Those hit the hardest are Chinese consumers in lower-tier cities, as they lack access to secure channels from which to purchase authentic, high-quality Western products.

Providing this access is just one of the many opportunities centred on China’s supply chain. For instance, giving consumers the ability to authenticate their product first-hand helps create more trust when shopping. This also provides an additional opportunity to engage the consumer at the point of sale and point of consumption, while giving them peace of mind about the products they purchase and consume.

When consumers tap their phones against Techrock-protected products, moments of trust are created

Although there are many who try to leverage blockchain for their supply-chain management to try to keep out fake goods, many are still working off a false assumption that blockchain in itself can ensure the authenticity of products.

Blockchain is a digital database in which the data is immutable. This, however, does not mean it automatically keeps out fake data. Blockchain needs to link physical products to the real world. This is what Techrock does: creating a unique identifier for physical products, and ensuring its uniqueness, while linking them to the blockchain.

In essence, Techrock empowers consumers with the ability to authenticate a product through a simple touch of the RFID/NFC (radio-frequency identification/near field communication) label placed on each item.

When consumers tap their phones against Techrock-protected products, moments of trust are created. Consumers verify the genuineness of products and, at the same time, brands are given opportunities to engage consumers in an exciting new way.