Reverse Trade Missions by the international customers of American wool are a critical part of the American Sheep Industry Association's International Marketing Program.

The trips facilitate wool buyers who are, or potentially can be, major buyers of American Wool. They also provide an opportunity to visit the leading participants in the American wool trade and see first-hand the wide variety of wool types available in the United States, as well as the specific characteristics inherent in American wool. Most of American wool's international customers have visited the United States at one time or another under this program, which is strongly supported the U.S. Department of Agriculture's Foreign Agricultural Service Export Development Program.

Through the years, wool buyers from China, India, Europe, South America, South Africa and other Asian countries have visited under this program and purchased significant quantities of American wool both during and subsequent to these visits. All have praised the program as a significant support for their understanding of American wool and how to successfully utilize it in their manufacturing programs.

In spring 2017, the RTM program is continuing with buyers from China, India and Europe likely to participate. Visits to the major American wool exporters, wool warehouses (as appropriate) and wool sales are planned.

ASI

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