NY TIMES: The campaign issued an urgent appeal, and in a matter of days, it raised more than $5 million, including a $1 million donation from Alan C. Ashton, the grandson of a former president of the Mormon Church. The money allowed the drive to intensify a sharp-elbowed advertising campaign, and support for the measure was catapulted ahead; it ultimately won with 52 percent of the vote.

As proponents of same-sex marriage across the country planned protests on Saturday against the ban, interviews with the main forces behind the ballot measure showed how close its backers believe it came to defeat — and the extraordinary role Mormons played in helping to pass it with money, institutional support and dedicated volunteers.

“We’ve spoken out on other issues, we’ve spoken out on abortion, we’ve spoken out on those other kinds of things,” said Michael R. Otterson, the managing director of public affairs for the Church of Jesus Christ of Latter-day Saints, as the Mormons are formally called, in Salt Lake City. “But we don’t get involved to the degree we did on this.”

The California measure, Proposition 8, was to many Mormons a kind of firewall to be held at all costs.

“California is a huge state, often seen as a bellwether — this was seen as a very, very important test,” Mr. Otterson said.

First approached by the Roman Catholic archbishop of San Francisco a few weeks after the California Supreme Court legalized same-sex marriage in May, the Mormons were the last major religious group to join the campaign, and the final spice in an unusual stew that included Catholics, evangelical Christians, conservative black and Latino pastors, and myriad smaller ethnic groups with strong religious ties.

Shortly after receiving the invitation from the San Francisco Archdiocese, the Mormon leadership in Salt Lake City issued a four-paragraph decree to be read to congregations, saying “the formation of families is central to the Creator’s plan,” and urging members to become involved with the cause.

“And they sure did,” Mr. Schubert said.

Jeff Flint, another strategist with Protect Marriage, estimated that Mormons made up 80 percent to 90 percent of the early volunteers who walked door-to-door in election precincts…

…In the end, Protect Marriage estimates, as much as half of the nearly $40 million raised on behalf of the measure was contributed by Mormons…

…The overall sense of the voters in the beginning of the campaign, Mr. Schubert said, was “Who cares? I’m not gay.”

To counter that, advertisements for the “Yes” campaign also used hypothetical consequences of same-sex marriage, painting the specter of churches’ losing tax exempt status or people “sued for personal beliefs” or objections to same-sex marriage, claims that were made with little explanation.

Another of the advertisements used video of an elementary school field trip to a teacher’s same-sex wedding in San Francisco to reinforce the idea that same-sex marriage would be taught to young children.

…Here’s the rest of the article detailing the extraordinarily active role the Mormon Church played in winning a close victory against Gay Rights.

A pro Prop 8 video:

Had enough? A No, narrated by Samuel L. Jackson:

Here’s our other article with Keith Olbermann’s unusually spot-on commentary. And here’s Clooney. Finally, a letter from Obama before the issue was decided:

Thank you for the opportunity to welcome everyone to the Alice B. Toklas LGBT Democratic Club’s Pridc Breakfast and to congratulate you on continuing a legacy of success, stretching back thirty-six years. As one of the oldest and most influential LGBT organizations in the country, you have continually rallied to support Democratic candidates and causes, and have fought tirelessly to secure equal rights and opportunities for LGBT Americans in California and throughout the country.

As the Democratic nominee for President, I am proud to join with and support the LGBT community in an effort to set our nation on a course that recognizes LGBT Americans with full equality under the law. That is why I support extending fully equal rights and benefits to same sex couples under both state and federal law. That is why I support repealing the Defense of Marriage Act and the “Don’t Ask Don’t Tell” policy, and the passage of laws to protect LGBT Americans from hate crimes and employment discrimination. And that is why I oppose the divisive and discriminatory efforts to amend the California Constitution, and similar efforts to amend the U.S. Constitution or those of other states.

For too long. issues of LGBT rights have been exploited by those seeking to divide us. It’s time to move beyond polarization and live up to our founding promise of equality by treating all our citizens with dignity and respect. This is no less than a core issue about who we are as Democrats and as Americans.

Finally, I want to congratulate all of you who have shown your love for each other by getting married these last few weeks. My thanks again to the Alice B. Toklas LGBT Democratic Club for allowing me to be a part of today’s celebration. I look forward to working with you in the coming months and years, and I wish you all continued success.

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[…] running down to buy an eco dog leash (below) may not be as fun or important as grassroots organizing to fight Prop 8 or the like, supporting great indie green companies with your hard-won dollars at a green […]

[…] just what many gays and gay advocates have resolved to do following the Mormon Church’s activi$m in helping pass Prop 8, which takes away basic human rights from the gay community in California. […]