Insights World ‘Set for $18.7bn Covid Loss’

May 15, 2020: The Daily Research News Online site, MrWeb, reports, that…”The insights sector is in line for an $18.7 billion loss in value due to the Covid-19 pandemic, according to a new report released by industry body ESOMAR and based on a survey of 2,889 professionals from 127 countries.

ESOMAR asked about the anticipated impact of the virus and what the potential disruption might be for this year. Globally, respondents forecast a reduction in turnover of up to 22% for all research-related businesses, and of 11% for research users or clients. “

The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 80 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.