Showing results by author "Mark McNeilly"

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Sun Tzu and the Art of Business

By:
Mark McNeilly,
Samuel B. Griffith - translator

Narrated by:
Michael McConnohie

Length: 6 hrs and 11 mins

Unabridged

Overall

4 out of 5 stars
40

Performance

4 out of 5 stars
28

Story

4.5 out of 5 stars
26

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of
The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.