The question

Did you know that regularly checking your skin can literally save your life? The chance does not exist, because more than half of the Dutch from 20 to 50 years checks his or her skin too little or never at suspect spots. Yet it is of vital importance: as many as 99% of patients with melanoma cancer survive the disease through early detection. In other words, the highest time to make the Dutch more aware. That is why De Wolven, in collaboration with Operator Studios, developed the #checkjezelf (#checkyourself) campaign for the Melanoma Foundation.

Our actions

Creating the campaign name #checkjezelf

Instigating a survey via research agency PanelWizard. This research revealed various media-worthy results

Generating publicity in the media

Creating content for the Facebook page and Twitter account of the Melanoma Foundation