Pharrell Launches Liquor Company Aimed At The Ladies

Pharrell "can't stop, won't stop," when it comes to business ventures.

Already involved in various dealings such as becoming a creative director and launching a teen-driven lifestyle website, The Neptunes/N.E.R.D. frontman Pharrell Williams takes his latest jab at the liquor business with his new drink "Qream" -- strictly for the ladies. The new drink is a premium cream liqueur geared towards women that come in fruity favors, Strawberry Qream and Peach Qream.

"Qream was created for contemporary women who work hard and want to relax with friends at the end of the day," Pharrell Williams told AllHipHop.com. "I want them to reward themselves deliciously."

The drink will be in partnership with Diageo, one of the world largest spirit producers, who handle a number of other celebrity liquor brands. In addition to developing the taste of Qream, Pharrell also designed the bottle, the marketing and advertising campaign, and will serve as the brand's cultural ambassador.

"Women make up half the population and Qream is about celebrating that power," Pharrell said. "To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

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It seems like everyone has their thoughts on the longtime sexual misconduct allegations against R. Kelly, which became headline news after a documentary aired on Lifetime at the top of the month.

Da Brat is the latest voice to chime in, and while she's not siding with the Pied Piper of R&B, she is questioning the parents of the alleged victims.

“I do think he needs help,” she told TMZ's cameraman at the Trumpet Awards in Atlanta on Saturday (Jan. 19). “I love him. I grew up with him. He’s kinda like family. We had the same music teacher. We were around the same circles as kids. I’ve never seen him do anything bad, but I don’t believe all these people are lying.

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This weekend, Erykah Badu made comments regarding R. Kelly during a concert. She attempted to clarify her comments on social media, writing “I want healing for you and anyone you have hurt as a result of you being hurt. Is that strange to you? That’s all I’ve ever said. Anything else has been fabricated or taken out of context.”

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The release of Netflix's FYRE: The Greatest Party That Never Happened introduced Maryann Rolle, a caterer who worked for Billy McFarland to feed those planning the festival. Rolle stated in the documentary how she was forced to dip into her savings which totaled $50,000, to pay staff after never receiving compensation from the festival's creators.

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"I had ten persons working directly with me, just preparing food all day and all night, 24 hours," Rolle said. "I had to literally pay all those people. I am here as a Bahamian and they stand in my face every day."

Both a co-owner and caterer of the Exuma Point Resort with her husband, the Rolles plead for help in the GoFundMe's bio, expressing that she had worked to create "no less than 1000 meals per day" back in April 2017 and has since never received a dime.

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The Fyre Festival was originally meant to be a VIP destination music event housing acts like G.O.O.D Music and Major Lazer, but the fiesta turned out to be a fiasco with unfurnished tents and an estimated $27.4 million scam against investors.

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Performing at the 2019 Trumpet Awards in Atlanta on Saturday (Jan. 19), Justine Syke and Sevyn Streeter recreated the work of Darkchild producer, Rodney Jerkins, who created the track 21-years-ago. Streeter dominated Brandy's portion of the single, while Skye released her inner Monica.

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Check out the clip of Sevyn Streeter and Justine Skye below.

Justine Skye And Sevyn covered the boy is mine live pic.twitter.com/3rFQopm61s