Tag Archives: Tarde

I’m very pleased to announce that the first copy of my new book arrived in the UK today from the US. I was expecting it in early Feb, but it’s here all shiny and new! I’ve also confirmed two book … Continue reading →

Really looking forward to reading Tiziana Terranova’s ‘Attention, Economy and the Brain’ in the latest issue of Culture Machine (see link below). It looks at Tarde and the brain, and makes references to neuroscience, as do some of the … Continue reading →

Above and Below the Threshold of Consciousness… There are, I think, a number of problems with this notion of a thick line drawn between conscious meaning making and prediscursive forces in the social field. First, it is important to stress that … Continue reading →

The blurb for Virality: Contagion Theory in the Age of Networks A new theory of viral relationality beyond the biological “Impressive and ambitious, Virality offers a new theory of the viral as a sociological event.” – Brian Rotman, Ohio State … Continue reading →

Two Questions Concerning Legitimate Practices and Subjectivation in Neuropersuasion. 4 of 4 Subjectivation at the level of the Neuron. So what kind of subjectivity does neuromarketing present? Here I have found Tarde very useful. His microsociology is not really interested … Continue reading →

Two Questions Concerning Legitimate Practices and Subjectivation in Neuropersuasion. 3 of 4 Legitimate Practices. These are indeed two questions hanging over my take on the Tardean trajectory into neuron science. I would like to briefly address them here as a … Continue reading →