Women in the Miami, Florida area who are scrolling through the dating profiles on Tinder, a location-based dating app, are seeing profile pictures that draw attention to the issue of domestic violence.

Women in Distress, a domestic violence center in Florida, sponsored the awareness campaign with fake profiles in the exact place where women are looking for potential romantic interests. The organization also created a YouTube video about the Tinder campaign, although it has been taken down. I wonder why?