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VanMoof Bikes

DESIGNING THE BIKE FOR THE 21ST CENTURY

WITH TECH TO KEEP EVERYONE SAFE AND AT EASE

THE CHALLENGE

What does the future of cycling look like? Everyday more people take to the road. Some of it is because it’s good for us. It’s also fashionable. And cities are looking to unclog their streets. VanMoof knows all of this. But others still need to be convinced.

At Handmade, a very small team of UX designers came together to pitch some ideas to our local friends at VanMoof Bicycles. VanMoof is on the cutting edge of cycling tech and style trends. Our work focused on themes of safety, security, style and convenience. After just a couple weeks of ideation, we invited the VanMoof team over to the Handmade office to start a conversation of how we could help.

Client:VanMoof Bicycles

Project:Connected Bike Concepts

Agency:Handmade

Role:Principal Product Designer

Concept Design, UX, Art Direction

SEE MORE WITH LESS DISTRACTION. SIMPLE AND EFFICIENT UI TO GET YOU THERE.

Big LED lights on each side of the handlebar show direction. Three small LEDs in the middle show you distance before your turn.

A BIKE ALERT TO YOUR SURROUNDINGS

Adaptive signaling which lets unsafe driver’s know you are there.

Programmable gloves to keep your hands where they should be.

Double tap a finger to your thumb to trigger customized behaviors. Each behavior can be set through the phone app.

NEED A SCREEN FOR COMPLEX INFO?
WELL, LET'S MAKE THAT SIMPLE TOO.

Cycling with your phone in hand not good. And since you’re still doing it, we made a removable “bell” with screen which shows your valuable information.

AN APP THAT KEEPS YOUR BIKE AT IT’S BEST

Leave your bike where it is for a bike doctor to come to it. Come back later to a fixed bike.

THE PRESENTATION

Ideas

Safety

Handlebar Display — With just a few LEDs, show valuable information like risky intersections or turn-by-turn navigation.