Product placement apparently isn't cutting it in the movie business anymore. Not satisfied, say, with a mere passing shot of a mega-star munching a Whopper, Burger King is developing a film whose main character lives above one of its burger franchises, according to a story in this week's Advertising Age, a trade magazine. No, it's not a horror film. And it's also not going to be what would seem the natural sequel to 2004's nutty teenage comedy "Harold & Kumar Go to White Castle."

Actor David Krumholtz, known for his role as Professor Charlie Eppes on the TV series "Numb3rs," has listed his Sunset Strip-area home at $2,175,000. The gated property, called El Castillo, includes more than 4,000 square feet of living space, an elevator, hand-carved living room ceilings, an eat-in kitchen, four bedrooms and four bathrooms Designed for entertaining, the 1985 Spanish-style house has outdoor entertaining space and a spa. Krumholtz, 32, starred in the CBS crime drama from 2005 to 2010.

With an estimated take of $50.8 million, M. Night Shyamalan's "The Village" delivered Disney's best debut of the year by far, more than double the biggest of its previous 2004 openings, "Miracle" ($19.4 million). Relishing the break in a streak of disappointments, Disney execs also pointed out the figure was a company best for a movie opening in July, surpassing even the $46.6-million first weekend for last year's "Pirates of the Caribbean: The Curse of the Black Pearl."

Where to eat dinner used to be a relatively simple choice: Either head to the grocery store to pick up the fixings or make tracks to a restaurant. But the line between groceries and eateries is blurring as more restaurants try to build revenue by selling their most popular menu items in grocery stores.

January 29, 2007 | Josh Ozersky, JOSH OZERSKY, a.k.a. "Mr. Cutlets," is the online food editor for New York Magazine and author of the forthcoming "Hamburgers: A Cultural History."

THE HAMBURGER is America's iconic sandwich, a sizzling symbol recognized from China to Peru. With all due respect to the bustling port city of Hamburg, Germany, a dish of chopped or minced beef (which that city's residents, and others, have been eating for centuries) is not the same as the sandwich we think of as the quintessential American invention. And now the perennial question of who invented the hamburger is in the news again.