That Time When Mark Zuckerberg Gave The World A Peek At The Message Printed On The Inside Of His Hoodie

FILE - In this May, 26, 2010 file photo, Facebook CEO Mark Zuckerberg talks about the social network site's new privacy settings in Palo Alto, Calif. Zuckerberg turns up at business conventions in a hoodie. âCockyâ is the word used to describe him most often, after âbillionaire.â He was Time's person of the year at 26. So when he takes Facebook public, why would he follow the Wall Street rules? The company is expected to file as early as Wednesday, Feb. 1, 2012 to sell stock on the open market in what will be the most talked-about initial public offering since Google in 2004, maybe since the go-go 1990s. Around the nation, regular investors and IPO watchers are anticipating some kind of twist - perhaps a provision for the 800 million users of Facebook, a company that promotes itself as all about personal connections, to get in on the action. (AP Photo/Marcio Jose Sanchez, File)

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Facebook's CEO Mark Zuckerberg is widely known for giving keynote addresses or interviews in his iconic grey T-shirt and blue jeans. However, during an interview at the All Things D's D8 conference in 2010, Zuckerberg wore a hoodie he took off mid-interview while 'sweating' over questions on privacy. The world had a glimpse of what's printed on the inside of his hoodie.

This happened when he was talking to Kara Swisher and Walt Mossberg of RE-Code about Facebook and its goals. In the video, Swisher asks him it's okay if he wants to take off the hoodie.

"No, I never take off my hoodie," said Zuckerberg.

A conversation follows.

It turns out, Facebook prints their mission -- "Making the world more open and connected" -- inside the hoodies.

Also, take a look at the time when Facebook was a start-up and Zuckerberg was a beer-guzzling non-grey t-shirt wearing founder.