Apple Gets Kids To Do Their Homework in Latest Ad Campaign for New 9.7-Inch Ipad and Apple Pencil

Apple has recently updated its most popular iPad with support for Apple Pencil plus even greater performance, starting at $329. The new 9.7-inch iPad and Apple Pencil give users the ability to be even more creative and productive, from sketching ideas and jotting down handwritten notes to marking up screenshots. The new iPad is more versatile and capable than ever, features a large Retina display, the A10 Fusion chip and advanced sensors that help deliver immersive augmented reality, and provides unmatched portability, ease of use and all-day battery life

“iPad is our vision for the future of computing and hundreds of millions of people around the world use it every day at work, in school and for play. This new 9.7-inch iPad takes everything people love about our most popular iPad and makes it even better for inspiring creativity and learning,” said Greg Joswiak, Apple’s vice president of Product Marketing. “Our most popular and affordable iPad now includes support for Apple Pencil, bringing the advanced capabilities of one of our most creative tools to even more users. This iPad also has the power of the A10 Fusion chip, combined with the big, beautiful Retina display, advanced cameras and sensors that enable incredible AR experiences simply not possible on other devices.”

As part of their new product launch targeting the education sector, Apple's marketing team has created a series of video ads aimed to position the new iPad and pencil as a fun, innovative tool to help kids deal with their dreaded homework assignments. In the video, the technology company shows off some of the impressive features of their device by following a group of youngsters who are assigned to explore gravity together as part of their class project and presentation.