About this Event

"Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge." - Bill Campbell

The objective of this new workshop is to help you create this type of organization in your own company.

We will talk about what's involved in moving to true empowered product teams, starting with the skills and responsibilities of the leaders, assembling the necessary staff and skills, and establishing the necessary relationship with your company's leaders and stakeholders.

WHO IS THIS FOR?

This workshop is designed for the leaders, and aspiring leaders, of technology-powered product organizations: the managers and leaders of product management, product design, and engineering.

Please note that this is not an introductory session. You should already have worked for several years in a technology organization, likely as a product manager, a product designer, or an engineer. Ideally you have already attended the "How To Create Products Customers Love" workshop and read the book INSPIRED.

WHAT IS COVERED?

The Necessary Role of Technology

Coaching

Staffing

Product Vision and Principles

Team Topology

Product Strategy

Team Objectives

Business Collaboration

Detailed Case Studies

Organizational Transformation

WHO IS TEACHING?

The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty is the author of the book "INSPIRED: How To Create Products Customers Love" and the upcoming book "EMPOWERED: Ordinary People, Extraordinary Products."

LOGISTICS:

The session will be conducted via Zoom from 9 am until 11 am PDT (12 pm until 2 pm EDT), for four consecutive days, Tuesday through Friday.

There will also be approximately one hour of homework each day.

The instructor will additionally be conducting virtual office hours each day to address any additional questions from the day's content.

The session is limited to 50 people in order to keep interactivity high.

CANCELLATION POLICY:

Our normal policy is that you can cancel with a full refund for any reason up to 7 days prior to the event. However, due to uncertainties surrounding COVID-19, during this period we are allowing cancellations at any time, for any reason.

ABOUT SVPG:

The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love. We are industry veterans who have each held executive level positions at major Silicon Valley firms where we have been instrumental in the development of leading products. We know how great products are built. And we can help you build them, too.