Nobody Watched The MLS Cup Final

Sunday night's MLS Cup Final may have been David Beckham's last
game as a member of an American team. But that wasn't enough for
sports fans to give up football and NASCAR on television.

According to Michael Hiestand of USA Today, the
championship match drew just a 0.8 rating on ESPN. That
translates to just 0.8 percent of households in the 56 largest
television markets, including Los Angeles and Houston. For
comparison, FOX aired a
tape-delayed English soccer match on Sunday afternoon between
Chelsea and Liverpool was watched by nearly twice as many
households (1.5 rating).

The MLS Cup Final went head-to-head with NBC's Sunday Night
Football that drew a 14.0 rating and NASCAR's season-ending race
which had a rating of 3.5.