It’s no secret that mobile use has changed the way we market to consumers, and Facebook has changed the game when it comes to mobile marketing. Just this morning, Facebook announced new ways for businesses to drive consumers to their brick-and-mortar stores, measure those visits, and tie in-store sales to Facebook ad campaigns.

Morton Vardeman & Carlson was recently featured in the Georgia Society for Association Executives (GSAE) quarterly magazine, Connections, for our work with the Georgia Poulry Federation's "ALL in or ALL Gone" campaign.

Last month, we shared a Facebook post about app permissions. Since there has been an increased focus on Internet security over the past week, we thought it would be a great time to show you how to increase the security of your information on Facebook. There are several apps that use permission-granting technology, and the conditions on which they can access your account are oftentimes hazy.

These days, we recognize that staying on top of the latest social media trends is a must, and making sure your LinkedIn profiles are memorable is a great way to stay ahead of the curve. Business professionals are constantly searching for leads on social networking sites like LinkedIn and Twitter, and if your profile or business page isn’t up to par, you might not get the recognition you deserve.

MVC assisted the Habersham Chamber with public relations and marketing strategies to assure a consistent and compelling message throughout all public communications. The result was successful passage of the SPLOST referendum with over 50 percent voter turnout and 58 percent voting in favor of the sales tax.

Many of you may know that social media is a growing cultural phenomenon, but did you know that there are more people worldwide with access to a smart phone than there are who own toothbrushes? Use this to your business' advantage and be active on social media!

Have you heard the horror stories about companies and individuals being sued because of copyright infringement? Thanks to the Internet, and to common misconceptions about usage rights, there are several situations which could cause serious legal trouble. Read more here.

LinkedIn recently announced they have reached over 300 million users on their website, and a study found that the social media business networking giant directs 64% of all social media initiated corporate website visits. Let Morton Vardeman & Carlson help you take advantage of LinkedIn’s resources.

Our strategic marketing agency represents a regional law firm in north Georgia that is highly respected for its expertise in a number of specialized areas of the law. We showcase this expertise twice a month in a long-running series of publicized interviews that we have nicknamed “Legal Briefs.”

Building deep relationships with clients is a cornerstone of any successful business venture. It is no secret that customers today are less trusting of what companies say themselves versus what their friends, colleagues or a third party say about a business.

Over the past two decades, Mark Alexander, a partner and trial attorney with Stewart Melvin & Frost, has helped countless victims navigate treacherous waters in the aftermath of a crisis. Read more to find out about the crisis tool kit Mark created, and how MVC helped in the process.

I just moved, and it was not fun! It was my second move in a year – from a house, to a shared house, to a much larger shared house. There are four of us living there – me, my husband, my son and my mom. At one point in my marketing life, I would have said this puts me in the sandwich generation, but now I’m not so sure…

We enjoyed the John Cusack action-adventure movie “2012” as much as the rest of you, but Norton’s first trend he unveiled in his mid-JanuaryNorton Intelligencereport made us feel a little better about where things are going.