Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around.

In the United States and elsewhere, there is an association for everything—from toilets to tech organizations, these groups stand to protect and promote the goals of their own industry sectors in a variety of ways, and many do so with...

For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going...

There were notable deals in 2012—Hanley Wood, Ziff Davis and The New Republic, were among the big-name brands moved—but no blockbusters. Mergers and acquisitions activity in the consumer and business-to-business publishing markets increased some, but held close to recent averages...

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers.Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study.

Today more than ever publishers are looking for ways to save time and money in production. There are several obvious measures that can reduce cost and increase margins, however some solutions can be so sweeping that they jeopardize the integrity...