The event began with a press conference boasting an impressive turnout of influencers, celebrities and well-wishers, elegantly dressed in premium African print clothing who came prepared to experience a day in Mosé Wonderland whilst having an African tea party. The guests were greeted by compere, Ify Igwe who introduced all to The Mosé Store brand.

The Creative Director of the Mosé Store, Nowe Isibor, began by speaking about her incredibly daunting yet rewarding journey that saw the inception of the Mose store. Guests were shocked to know that the Mosé Store had been in existence for over two years.

Kaylah Oniwo

She said of her journey: “There were times when the store was empty and no one was buying anything but I would come in every day. It became my day job as I had quit my regular paying job…So many people told me to close shop, count my loss and even operate solely online….but that was not an option for me, as an online store was always meant to compliment Mosé physical retail space ”. Her resilience has finally paid off.

The Omonomosé-in-Chief wants to revolutionize beauty retail in Africa. She is set to create a world class beauty retail chain of stores housing both international and African brands. The Mosé Store seeks to be the go-to store for beauty products, particularly for specially curated African Brands.

Taje Prest

This was then followed by a panel discussion consisting of skincare brand owners: Uzor Okonmah, Founder Midori wonders, Folasade Olagbaye, Founder Aralewá Skincare, Zephia Ovia, Founder/CEO Makariah Scrubs and Ore Runsewe, Founder Arami Essentials, who spoke about their experiences stocking with The Mosé Store and the importance of a good quality beauty retail space.

Mosé In house Makeup Artist/Beauty Blogger, Stephanie Ani (Pro Make Up Artistry) spoke about why she chose to partner with Mosé Brand, stating that she wanted a place that would feel like home and wanted her customers to get the continuous Stephanie Ani service they are accustomed to, she said the Mosé Store provided all that and more.

Design Experts of The Mosé Store, Ogonna Okafor- Principal Designer Fiona Phillips Design Studio spoke about how this was her first design job after Parsons School of Design in New York City, and how she was more than happy to join the Mosé team in creating a world class beauty retail space. She said Isibor Nowe had a clear vision for the Mosé Store, and it was based on that brief she implemented the Vision of the brand in its design aesthetics.

Dr Vivian Oputa

Renowned Industry Expert Dr Vivian Oputa, dermatologist, Medical Director DermaCare Medical Limited also spoke about the importance of skincare, especially sunscreen, citing that it was one of the leading causes for premature aging and even cancer. She also spoke about how there were not enough quality beauty retail spaces in Nigeria and the need for such spaces in the beauty industry.

On that note the press conference ended and Dr Vivian Oputa had the honor of officially declaring The Mosé Store open for business!

For organic lovers out there, you can also shop your favourite earth-loving and sensitive skin friendly beauty products like the Aweni Organics, Organic Life Plus, Mo’s Essentials, Midori wonders and more.

The store seems to cater more to skin care. Sephora and Ulta have a good mix of make up, hair and skin care brands.. The store also looks smaller than expected . Can’t blame me for saying that,there are too many pictures of who attended and less of the store itself. Too much P. R…I mean gosh. Meanwhile the founder of this store should set up an online store asap. That’s how to reach people far and wide. It’s the internet that enhanced the success of Sephora and the likes. Shipping internationally is an ultimate vision. Thank me later

Did they say ‘African tea party’?! Where are the pics of the teas, cakes, cupcakes, scones et al? I was looking forward to seeing their African approach to the tea party concept. Or an ‘African tea party’ refers to the explosion of African prints??

I was going to say “Mocheddah where have you been!” and then I looked down. Oh, you’ve been bleaching all this while!!! Carry on Olenu. Nice to finally put faces on the Faari by Sisi Ope and T.Alamode brands. Amazing MUAs these two. Look at Ceasar, Eva’s ex boy boy looking like a subsistence farmer. Ngwanu.

Nigerian women should focus on skin care not pancake, foundation and their ilk. Our weather is unforgiving for too much make up. Nija ladies have taken this foundation thing to hideous levels. Hope this store promotes more of a skin care regimen than pancake and foundation.