3/1/07

Google Adsense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly ad here to when participating in the program.

1. Never click your own adsense ads or get them clicked for whatever reason.

You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code.

There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page.

Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not disclose confidential information.

Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

5. Do not run search services on the same site.

Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.

6. Label headings as “sponsored links” or “advertisements” only.

Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default.

Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites.

You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Do not mask ad elements.

Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

10. Place ads only on Content Pages.

Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

11. Do not send your ads by email.

Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content.

So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches

Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing.

Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Maximum 2 referral button per product per page.

With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral.

16. Ensure you Language is Supported.

Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

17. Do not confuse with adjacent images.

It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

18. Do not specify Google ads as your alternate ads.

Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

5 Comments:

Good day !.You may , probably curious to know how one can make real money . There is no initial capital needed You may begin to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you needThe firm represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with offices around the world.Do you want to become really rich in short time? That`s your choice That`s what you desire!

I feel good, I began to get real money with the help of this company, and I invite you to do the same. If it gets down to choose a proper partner who uses your savings in a right way - that`s AimTrust!.I make 2G daily, and what I started with was a funny sum of 500 bucks! It`s easy to get involved , just click this link http://ymilohoby.uvoweb.net/paxaxet.html and go! Let`s take our chance together to feel the smell of real money

Good day, sun shines!There have were times of troubles when I didn't know about opportunities of getting high yields on investments. I was a dump and downright stupid person. I have never thought that there weren't any need in big initial investment.Now, I'm happy and lucky , I started to get real income. It gets down to select a proper partner who uses your funds in a right way - that is incorporate it in real deals, parts and divides the income with me.

You may get interested, if there are such firms? I have to tell the truth, YES, there are. Please be informed of one of them:http://theblogmoney.com

Hi!You may probably be very curious to know how one can make real money on investments. There is no need to invest much at first. You may begin earning with a money that usually is spenton daily food, that's 20-100 dollars.I have been participating in one project for several years, and I'll be glad to let you know my secrets at my blog.

Hi!You may probably be very curious to know how one can make real money on investments. There is no need to invest much at first. You may begin earning with a sum that usually goes for daily food, that's 20-100 dollars.I have been participating in one company's work for several years, and I'm ready to share my secrets at my blog.

Let me introduce myself, friends call me Peter.Generally I’m a venturesome gambler. recently I take a great interest in online-casino and poker. Not long time ago I started my own blog, where I describe my virtual adventures.Probably, it will be interesting for you to find out how to win not loose.Please visit my web site. http://allbestcasino.com I’ll be interested on your opinion..