How Do People Access the Physical Web?

Consumers use a Physical Web browser (or an alternative Web client such as a stand alone scanner or a compatible app) to access the Physical Web. The most prominent Physical Web browser is Chrome or Nearby. Other options include our PHY.net Browser, Blesh Physical Web, Decode, and Mozilla's Project Magnet.

Think of a Physical Web beacon as “living signage” that can seamlessly transfer local content onto a consumer’s mobile device for interaction, saving or sharing.