Entrepreneurs usually base their business ideas on their capacity to create value in one or another sector of activity: production, services, agriculture, livestock, etc. They use their skills and resources to present a valuable offer on the market.

In this section below, you'll get a deeper insight into important aspects to consider related to a business idea and useful tips on how to develop it:

Advice before starting up business - presents various details and good advice to consider before starting your business.

The Value Proposition - describes the benefits customers can expect from your products and services. It summarizes all the complexity of your sales pitch into something that your customer can easily grasp and remember.

The Value Map - is a business tool that makes clear how your products and services create value by removing pains and creating gains for customers.

This project has been funded with support from the European Commission.This website and all its contents reflect the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.