The Drive-In Experience

The SONIC Drive-In experience is all about customization, control and choice. Customers enjoy fresh, made-to-order food delivered right to their comfort of their cars.

Customization

Since our humble beginnings in the 1950s, SONIC has always focused on customization and providing what our guests want from our innovative, made-to-order menu. In fact, we offer more than one million unique drink combinations.

BLADE Five Daypart Strategy

SONIC has a wide variety of menu items to attract customers across five distinct dayparts (breakfast, lunch, afternoon, dinner, evening), including the full menu all day, premium chicken, snacks, robust frozen and fountain offerings.

Technology

Innovation

SONIC has been leading the way for technology innovation from its early years, when SONIC founder Troy Smith revolutionized the ordering process by installing curbside speakers allowing customers to place orders without leaving their cars. Today, we continually look for ways to innovate and improve customer service.

Advertising Power

SONIC’s iconic Two Guys advertising campaign is one of the most successful advertising campaigns, providing instant brand recognition and unprecedented advertising muscle to SONIC franchisees on opening day and beyond. The Two Guys campaign establishes our brand even in markets where we do not yet have a physical franchise presence.

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This web site and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.