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The goal of Reactor is to develop the best built sport watches ever conceived, while developing a style that is uniquely their own. The Elite Series is the ultimate expression of that goal. Every Reactor Elite watch was designed from a blank piece of paper. Each watch has a specific story, inspired from many different ideas, but the end result is a "must have conversation piece." The Sport Collection is the heart of the Reactor line, incredibly tough and built to withstand the rigors of your active lifestyle. Every watch in the Sport Collection features the Reactor DNA, a key set of attributes that define what a performance sport watch should be.