The core proposition for both radio and TV is music: Amar Tidke, 9XM

“The core proposition for both radio and TV is music. In radio, we deliver music to our listeners and in TV we deliver music to the viewers. The entire game revolves around how you engage them with giving them the music. There are other music channels as well, but the deal is what more apart from music can you give to create an attitude for the channel and to create that stickiness for the channel so that people come back,” observes Amar Tidke, Head – Programming, 9XM.
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