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Microsoft’s head of Xbox, Phil Spencer, has talked about his dedication to the annual E3 occasion in Los Angeles.

Sony not too long ago introduced that it gained’t be attending subsequent yr’s E3 occasion to discover new and acquainted methods to have interaction the neighborhood. “PlayStation followers imply the world to us and we at all times need to innovate, assume in another way and experiment with new methods to please avid gamers”, Sony mentioned. “Consequently, we’ve got determined to not take part in E3 in 2019. We’re exploring new and acquainted methods to have interaction our neighborhood in 2019 and might’t wait to share our plans with you.”

Following this announcement, Microsoft used the chance to verify its Xbox E3 presence and Spencer teased that there’s loads to share with followers subsequent yr. In a brand new Further Life charity livesteam, Spencer has now defined his and Microsoft’s dedication to the annual occasion (his feedback could be discovered across the 4h;48 mark within the video).

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“I’m sufficiently old to recollect E3 was about retailers coming and making an attempt to determine what number of cartridges they have been gonna purchase for the vacation,” Spencer mentioned “And this was again when issues would promote out. So, they might go to E3 and they’d attempt to determine what the hit video games have been, and we’re all there making an attempt to point out our video games so they might up their buy portions and we’d know what number of cartridges to construct, discs, no matter it was. Then, rapidly, retailers needed the press there, as a result of they needed to see what the press was writing about. As a result of they kinda trusted the press’ instincts, which made sense, on what video games are going to be scorching. So then E3 went from a retail present to extra of a press and retail present.”

The top of Xbox continued, “Now I’d say most of our efforts, and the explanation why we like E3 the way in which we do — as a result of we may do that on our personal or direct — we simply assume it’s an superior and, frankly, handy approach for the followers to expertise video video games. I feel we do it as a result of it’s a U.S. celebration in L.A. the place it’s simpler for folks within the U.S. to return to 1 place and simply share their love of video video games.”

“I feel it’s gotta change in some methods,” he added. “However, I take a look at all these occasions like XO, E3, the FanFest that we do at Gamescom … We will attain retailers, we will attain press in so many various methods…”

What are your ideas in regards to the annual E3 occasion basically? Does it want change? How do you’re feeling about Sony not attending the occasion subsequent yr? Hit the feedback beneath.