Product details

ISBN-13: 9780132329286

ISBN: 013232928X

Edition: 5

Publication Date: 2006

Publisher: Prentice Hall PTR

AUTHOR

Sheffrin, Steven M., Perez, Stephen J., O'Sullivan, Arthur

SUMMARY

O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.Sheffrin, Steven M. is the author of 'Macroeconomics Principles, Applications, and Tools', published 2006 under ISBN 9780132329286 and ISBN 013232928X.

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