NBCUniversal Agrees to $7.6B Olympic Deal

NBCUniversal will continue broadcasting the Olympic Games in the United States through 2032 under a $7.6 billion deal announced Wednesday with the International Olympic Committee.

The network will air the summer and winter games on free broadcast television, subscription television, and internet and mobile streaming. NBCUniversal, which has West Coast operations in Universal City, is owned by Philadelphia communications and cable company Comcast Corp.

NBC began broadcasting the Olympics in 1964. It last struck a deal with the IOC in 2011 to air the games through 2020.

Comcast Chairman and Chief Executive Brian Roberts said that extending NBC’s rights to air the games reflects Comcast’s long-term commitment to and investment in the future of broadcast television.

“The Olympics are the world’s greatest cultural and athletic event, and presenting them to the American audience is an honor and privilege for our entire company,” Roberts said in a prepared statement.

The 2016 Olympic Games will take place in the Brazilian city of Rio de Janeiro.