More momentum for Hyundai

Quote via a presentation deck by Tjeerd Hoek, frog design

More often than not, Hyundai has successfully proven empathy with what customers really want – paired with good business sense for the new world. The new Equus crowds into the high end market space along with Lexus, Audi, BMW and Mercedes-Benz.

Can you think of anything more convincing to get the family behind you, than to find an iPad as owners manual on the font seat of the new Equus?