Why’s Words

news, opinions, inspiration

We are very proud and privileged to have Sarah Corbett as one of our founding members. Not only is she an an award-winning activist, and founder of the global Craftivist Collective, but she has also written two books.

With three events planned with Sarah at x+why in September, we thought that there was no better time to get to know this super-talented change-maker, and learn what craftivism is all about.

To mark World Entrepreneur’s Day we spoke to eight x+why members, asking them to share their most powerful advice on entrepreneurship, innovation or leadership. Their responses were intelligent and diverse, but unified by some strong themes, and the guts, inspiration, and dedication found only in founders currently in the start-up trenches themselves.

Co-Founder and CCO Phil Nevin talks to MIX INTERIORS about the purpose of x+why, and how design and art has played a key role it’s delivery. Joined by Maria Cheung from the space’s architects, Squires and Partners, and art consultancy ARTIQ’s Patrick McCrae, MIX delve into what makes x+why such an inspiring and important place.

The third in our series of interviews with purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Jonathan Petrides (JP), CEO and co-founder of allplants, a plant-based meal delivery startup, with a clear vision for the future, and how they get there

On Friday 29th July we kicked off our B Impact Assessment Programme with a launch event hosted by CEO of Ella’s Kitchen, Mark Cuddigan. Mark was joined on stage by Rupert Dean, CEO of x+why, and Chris Turner, Executive Director at B Lab UK. Here we summarise Mark’s wise words, and answer 5 burning questions that were asked at the event.

Our very own CEO, Rupert Dean, joined host Angelica Malin, and founder of The Dots, Pip Jamieson, for the Work in Progress podcast. In this episode, they talk about how to find your focus, why it’s vital to try and innovate, and the importance of building and supporting your community.

The second in our series of interviews with purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Yael Wissner Levy, head of content and strategic comms at, Lemonade, the insurance company powered by AI, behavioural economics and social good.

x+why were lucky enough to host Kin&Co’s latest Modern Day Wisdom event, ‘Taking Purpose Beyond Straplines’. If you missed it, catch-up below, with their post-event summary and Top 5 Tips on how to embed purpose into your business.

The first in our series of interviews with CEO’s and Founders of purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Tom Kay, Founder of sustainable outdoor clothing brand, FInisterre

The second in our series of interviews with purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Yael Wissner Levy, head of content and strategic comms at, Lemonade, the insurance company powered by AI, behavioural economics and social good.

The first in our series of interviews with CEO’s and Founders of purpose-driven businesses, leading the charge towards better, more responsible, business. Meet Tom Kay, Founder of sustainable outdoor clothing brand, FInisterre