'Profanity is obscene language which, in some social settings is considered inappropriate and unacceptable. It often refers to language that contains sexual references, blasphemy or other vulgar terms. It’s usually related to the expression of emotions such as anger, frustration or surprise. But profanity can also be used to entertain and win over audiences.

'There are conflicting attitudes to profanity and its social impact has changed over the decades. In 1939, Clark Gable uttering the memorable line “Frankly my dear, I don’t give a damn” in the film Gone with the Wind, was enough to land the producers a $5,000 fine. Nowadays our movies, TV shows and books are peppered with profane words and, for the most part, we are more tolerant of them.'

"Frankly, We Do Give a Damn :: The Relationship Between Profanity and Honesty" by Gilad Feldman, Huiwen Lian, Michal Kosinski, and David Stillwell here