SHOULD YOU TRAIN TO BECOME MORE DANGEROUS OR TRAIN TO LOOK BETTER?

NO MATTER YOUR GOAL YOU'D BE SURPRISED BY THE ANSWER...

RESEARCHERS KNOW THAT OVER THE PAST FEW THOUSAND YEARS, HUMANS, AND ESPECIALLY MEN, ARE ON A PHYSICAL AND MENTAL DECLINE.

ONE STUDY FOUND THAT EVEN OUR GREATEST ATHLETES WOULD BE ‘NORMAL’ IN RELATION TO FARMERS A FEW THOUSAND YEARS AGO, AND NOT COME EVEN CLOSE TO THE PHYSICAL SPECIMENS THAT ROAMED THE EARTH 10,000 YEARS AGO.

THE MAN YOU WANT TO BECOME ISN'T SOME FUTURISTIC IDEAL, BUT A THROWBACK TO WHO WE WERE.

TRAIN HOW MEN TRAINED WHEN TRAINING WAS A MATTER OF LIFE OR DEATH.

Take a look at the picture to the right…

That was done in the 1500s, long before weight rooms or weights or rooms filled with mirrors where the vain go to look at themselves far more than they do to train for any practical reason.

He had to have a model of some kind. The model couldn’t have been vain because back then the vain covered themselves up in elaborate clothes, as they do today. He had to be a warrior, as Hercules was.

He had to have built that physique training to become more dangerous, not training to look better in his undies.

Reasons matter.

Why you train has a big impact on the results you’ll get. It’s not natural for a guy to be consumed by how he looks and that motivation rarely lasts.

Methods, of course, matter just as much.

YOUR IDEAL BODY ISN’T THAT OF A PUFFY BODYBUILDER

Men lift for strength, not for muscle.

Lifting for ‘muscle’ isn’t even the best way to gain muscle. Progression (getting better) provides the most necessary path. The notion of wanting more muscle simply for muscle’s sake is weird.

… and this is coming from a guy who wanted nothing more than to gain muscle.

I spent my early years as an absolute toothpick, and my initial goal was primarily aesthetic. It’s a weird, vain, goal. It doesn’t belong in a man’s quest for improvement because it does more to weaken him than build him up.

If you want to build a body like Hercules, focus on building dense, strong muscle, not puffy pastry muscle.

Use movements you’d use in real life, in adventure and battle.

One of the best exercises to build a V is to hit a sledgehammer against a big ol’ tire or chop wood.

One of the best exercises to build a lean, ripped midsection is to hit the heavy bag.

Deadlifting, bench pressing, overhead press, squats, these are all things you’ll do in real life and that will help you live a better life. The extreme isolation of bodybuilders is primarily useless.

Simplify and improve.

Run.

Bodybuilders or physique people or fitness people in general have begun to see running as the enemy. We need cardio.

We need it to become faster and stronger. We need it to be able to last longer.

TO BE AT YOUR BEST AESTHETICALLY YOU CAN’T PURSUE AESTHETICS.

Gyms are now filled with pansies.

They’re filled with guys who want to look the part but can in no way be the part.

They want to act tough or look a certain way, but they haven’t trained in a manner that would allow them to actually BE who they’re trying to portray.

TRAIN LIKE A MAN NOT LIKE A PANSY.

I used to do bodybuilding type workouts. They’re the same as any workout where your physique is your primary concern.

Every time I did them I felt useless.

Growing up an athlete there was always a reason for my training. I wanted to get faster, stronger, or I wanted to improve my endurance.

I’d chop wood when I boxed and did plyometrics and Olympic lifts all in an effort to improve.

TRAINING PURELY FOR AESTHETICS DOESN’T FEEL LIKE IMPROVEMENT. NOT TO A MAN, AT LEAST.

We need other reasons, motivations, pursuits.

It goes back thousands of years to our initial purpose, our reason for being.

To hunt and to protect and to conquer and to explore.

That’s why we’re here. That’s why we train.

TRAIN TO BECOME A BETTER HUNTER.

TRAIN TO BECOME A STRONGER FIGHTER.

TRAIN TO BECOME A BETTER ADVENTURER AND EXPLORER.

TRAING TO BECOME A BETTER MAN!

Your purchase of the Lift Like a Man! includes a free 14-day trial of the Average 2 Alpha Tribe. After 14-days, if you don't cancel, you'll be billed $47/month for the premium coaching program (regular $500/month). Contact support@chadhowsefitness.com at any time to cancel.

BONUS: FREE 14-DAY TRIAL TO THE AVERAGE 2 ALPHA TRIBE

No man should be an island. Humans are born and bred to exist in tribes, but where the hell can you find ambitious guys getting after it these days?!

The Average 2 Alpha Tribe is just that. It's a 12-month transformational program designed to help you grow your business, your body, and your mind, on your way to becoming a true badass.

I know you have that badass within you. You're likely moving in the right direction, A2A is strategic. It's a step-by-step method that's been proven to bring guys from average to alpha. Yes, where you are right now and who you are right now is average in comparison to what you can be accomplishing and who you can be as a man.

A2A is the method, the 12-month transformation that will bring you an elite body, business, and mind.

Your purchase of the Lift Like a Man! includes a free 14-day trial of the Average 2 Alpha Tribe. After 14-days, if you don't cancel, you'll be billed $47/month for the premium coaching program (regular $500/month). Contact support@chadhowsefitness.com at any time to cancel.

The goal of the 12 Virtues of Manliness isn’t to come out of it with knowledge or theory, but having lived each virtue, having won each challenge, and becoming a better, stronger, more confident man for it.

What’s great is that it doesn’t matter where you’re starting, whether you’re a Green Beret or a fella just starting to figure out that there’s a fire in his belly, one that needs to be fuelled.

Praise from Leroy, Former Green Beret, United States Armed Forces.

To say the least, I was a little wary of the program. You see, in November I transitioned from being a Special Forces Operator to my civilian life. Early on in my career I was not an Alpha male, I was THE Alpha male. Through all of the deployments, injuries and the loss of my brothers and family, I had lost myself.

Now I am not talking about being suicidal or waking up in night sweats. I had lost my perseverance, my drive, and my confidence. Which is extremely hard for some to believe. When I tell people my story, they look at me with an expression that says, "How can a decorated Green Beret stumble? If he stumbles, how can I ever make it?"

The truth is we all need to conduct maintenance on our manhood and our livelihood. Without constant improvement and testing, we will never thrive. We will never lead the pack.

Three months ago, I took a leap of faith. I literally threw away everything I knew about diet and exercise and began following your program religiously. It has worked wonders, my friend. I still am not my old self, but I am making one hell of a comeback.

So from a little shipping container in the middle of Afghanistan, I send you my thanks. You have changed my life and I am positive you will touch many others.

Example 1: Mike

At 47 years old I feel healthier then ever due to the man diet. I have been doing the program religiously for 8 months, exactly as instructed along with training five days a week. The program has done wonders for me. I have had excellent results that have changed my life for the better.

Including building testosterone levels to the optimal. I am now full of energy. Making simple changes to my diet I was able to burn more fat and build more muscle i am the alpha male thanks to the diet and workouts! ~ Mike

Example 2: Nate

“Chad's diet pulled the wool from over my eyes. When I started eating like a man, my body fat decreased, my energy increased, and I'm able to actually enjoy my meals. The diets my wife put me on didn't work because they weren't for men, at least I know that now, and I can follow the Man Diet for the rest of my life.”

~ Nate

Example 3: Mark

“I’ve struggled with my weight for my entire life. But I always thought I was eating healthy. Until I met Chad. The Man Diet allowed me to stop dieting. It helped me build muscle. And it finally helped me burn fat, and build a body I was proud of. I recommend his diet to everyone I meet who suffers from low energy and can’t burn off excess body fat.”

~ Mark

A TOTAL TRANSFORMATION FROM WHO YOU ARE TO THE MAN YOU WANT TO BECOME

I hate cheesy shit that doesn’t work.

I can’t stand the self-help industry because it doesn’t deal with realities, it doesn’t identify real road blocks and give applicable solutions.