6 Best A/B Testing Plugins And Solutions For WordPress

1. Nelio A/B Testing

Nelio A/B Testing is the most complete A/B testing plugin that you’ll find for WordPress. Most other plugins that you’ll see on this list only help you A/B test your site’s content, But Nelio A/B Testing lets you split test practically everything about your WordPress site.

By that, I mean that Nelio A/B testing lets you split test different:

WordPress themes or CSS styles: Use different themes to check which performs better.

Widgets: Test different combinations of widgets in your sidebar.

Menus: See how different links affect your menu.

And it also still lets you test your content, which means that you can split test:

Posts/pages

Post titles

WooCommerce products

To understand how the tests perform, Nelio A/B testing gives you detailed analytics. You can even define your own conversions and goals to track the data that matters. For example, you can make goals for visitors:

Clicking a button

Visiting a page

Submitting a form, etc.

Once you find a winning variation, you can make that version live just by clicking a button.

Unfortunately, Nelio A/B Testing is not free. However, you can get a free trial to test it out if you’re interested. After that, plans start at $29 per month.

3. Thrive Optimize

Thrive Optimize is an A/B testing plugin from Thrive Themes. We use another Thrive Themes product here at ShoutMeLoud – Thrive Comments.

Thrive Optimize is unique in the sense that it is built on the Thrive Architect page builder – so you need to use both Thrive Architect and Thrive Optimize to run your split tests.

The plugin gives you a simple, well-designed interface from which you can quickly spin up new test variants that you design with Thrive Architect. You can choose which goal to track and even divide your traffic between different tests using percentages.

Then, Thrive Optimize will give you detailed analytics. And you can even have Thrive Optimize use statistics to automatically declare a winner so that you never need to think about your A/B test after starting it:

All in all, Thrive Optimize has one of the most excellent interfaces of any WordPress A/B testing plugin.

If you already use Thrive Architect, you can purchase a standalone copy of Thrive Optimize starting at $67. Otherwise, you’ll need to buy a bundle of both Thrive Optimize, and Thrive Architect which starts at $127.

5. Use A Third-Party SaaS Split Testing Tool

Finally, if you want the maximum flexibility, you can use one of the many third-party SaaS split testing services. While these services aren’t technically WordPress plugins, they’re usually pretty easy to integrate into your WordPress site, and some even offer dedicated plugins to help simplify the integration process.

The only downside is that these services are usually more expensive than WordPress plugins and operate on recurring monthly billing, which makes them out-of-reach for most bloggers.

If you do want something high-powered, though, some good SaaS A/B testing tools to look at are:

Which Of These WordPress A/B Testing Plugins Should You Choose?

If you want to run simple A/B tests for free, Simple Page Tester and Title Experiments are great free tools. Google Optimize is also a fantastic option; it’s just a little more complicated to use.

If you’re willing to pay for the most detailed A/B testing possible, Nelio A/B Testing is the best plugin because it lets you test themes, widgets, menus, and more.

And if you’re already using the Thrive Architect page builder, I would recommend that you get Thrive Optimize because the two work very well together.

Which WordPress A/B testing plugin are you testing? Let me know in the comment section below. Also, Do you have any questions about running A/B tests on WordPress? Please leave a comment and we can have a discussion.

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A blog scientist by the mind and a passionate blogger by heart ❤️. Fountainhead of ShoutMeLoud (Award winning blog), speaker at various international forums.Life motto: Live while you can! Teach & inspire while you could & Smile while you have the teeth.

To compare between 2 web pages or an app & a web page against each other is necessary to know which one is better, we need A/B testing. And, the best way to perform this test is using one of the best WordPress A/B testing plugins which you have suggested here. So, I am happy to have the details of every plugin before making a mistake using one without knowing its features. Thank you for the proper details of the best A/B testing plugins you have provide here.

I hear this first time. I didn’t use this any of my websites. I’m not familiar with this. However, I’m pretty interested to know more about this A/B testing Plugins. Can you please share with us in more details?

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Amazing Artice Written. I am very much glad to read your article on A/B Testing. I am Following Your From Last 3 Years- Harsh and really linking the stuff you post on your blog on Regular Basis. Keep Posting blogs like this�.. Thanks alot

A/B testing is a great method for figuring out what works by testing different ideas. But it needs quite a lot of effort not just from you but also from others. You have to get your entire team on board. From designers to developers and marketers. Even if you manage to do this, the popular A/B testing tools like Optimizely are too expensive.

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