Now THAT’s a good catch-up TV advert…

For the last year or so I’ve examined or analyzed a lot of broadband and related services adverts for a report we’re planning to publish this year. Some concepts are better presented than others, but catch-up TV isn’t always put forward in the right way. This Virgin advert featuring David Tennant and Richard Branson does a great job of it. Unfortunately it’s been pulled because the BBC objects to Doctor Who being used in such a way. Watch it while it’s up!