Generating Traffic through Digital Asset Optimization

While the text on your pages is the foundation for Search Engine Optimization techniques that generate traffic to your site, you’ve also got other types of content that create awareness, including images, video, PDFs and audio. Digital Asset Optimization (DAO) techniques will help you make this type of content search-engine friendly. As with SEO, using keywords in file names and tags for all images, video, audio and image ALT text is an important DAO practice.