NEW YORK, June 18, 2014 /PRNewswire/ -- Spector & Associates, an award-winning corporate communications and public affairs firm, will begin accepting the digital currency Bitcoin as a payment alternative for services as of today.

Spector will be the first major communications agency in the U.S. to accept Bitcoin. The agency joins a growing list of companies such as Expedia and Dish Network that recognize the convenience and value that digital currencies can offer their clients.

Spector's decision to support the currency is driven largely by its technology-focused client base. The firm's client portfolio includes companies in cloud software services, financial technology, data management and advanced analytics, many of which have shown desire to use Bitcoin as payment.

"Bitcoin is far more than just a new means of exchange, it's an important innovation in its own right," said Shelley Spector, president. "It's exciting both as a technology and as a platform that will encourage new, transformative ideas that will impact the way business is conducted. Technology startups, in particular, are increasingly seeking nonconventional business relationships, and we believe that by accepting Bitcoin we'll be making public relations more accessible than ever before."

Ensuring security in transacting with Bitcoin is a top priority for Spector & Associates. The agency will utilize merchant services offered by Coinbase – one of the industry's most highly reputed digital wallet platforms – to protect the security and integrity of all Bitcoin transactions.