Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites, articles etc.) This number proves it can be advantageous to leverage this user generated content and use it as … Continue reading How to Encourage and Leverage User Generated Content→

A new study conducted by TripAdvisor (TripBarometer) gave a large collection of data in terms of travel trends to expect in 2016. 34,026 participants were surveyed about various matters regarding travel, including the top 10 factors of importance in booking an accommodation. 1. Price. Unsurprisingly, this is the most important factor in most travelers’ decisions … Continue reading The Top 10 Influences on Booking an Accommodation→

Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider the following tips when using YouTube in your hotel video marketing: Use an alluring title and description for … Continue reading Using YouTube to Increase Your Hotel’s Bookings→

A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in potential guests. Here are a few ideas for compelling posts to market your hotel: 1. Post … Continue reading 5 Social Media Post Ideas to Market Your Hotel→