San Diego, CA – The Martelli Brothers and their production team Mad Media – known internationally for their work producing and directing the first three Gymkhana videos…have done it again. Their new viral video campaign with UTVUnderground.com – dubbed “XP1K”, begins today with the worldwide launch of the films trailer, and continues with the full video release Monday, August 5th on XP1K.com. The project is being timed with the release of the ground breaking 2014 Polaris RZR XP1000 off-road vehicle by Polaris Industries, which made it’s public debut this week at the Polaris dealer show in Washington D.C.

For the production of XP1K, Mad Media and UTVUnderground.com teamed up, and tapped off-road race champion and factory Polaris Pro UTV racer RJ Anderson to pilot their custom built 2014 Polaris RZR XP1K vehicles. The result is a seven and a half minute blitz of off-road action, jaw dropping stunts, and dynamic precision driving by RJ – laid against the unforgiving, post-apocalyptic backdrop of an abandoned iron mine near Desert Center, CA.

Since the introduction of the RZR 800 for Model Year 2008, Polaris has defined and led the recreational side-by-side market. Since that first launch, the company has consistently introduced models with unmatched performance which are highly sought after by off-road enthusiasts. RZR side-by-sides are the gold standard in recreational vehicles due to their ultimate combination of power, suspension and agility for trail, high performance and multi-passenger recreation. Today, Polaris announces the launch of a RZR beyond compare, the 2014 RZR XP 1000!

The new RZR XP 1000 brings significant innovations to each of the hallmark Power, Suspension and Agility aspects of RZR. PLUS, the RZR XP 1000 adds an entirely new level of interior comfort and accessory customization to give riders the premium features they deserve.

Specifically built for the pinnacle of extreme performance, an all-new Polaris ProStar™ 1000 engine provides an industry-leading 107 horsepower with a true 999ccs of displacement, making it the most powerful and largest engine in its class.