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Pals including publisher Robert Watkins, actress Kate Kendall, fashionista Jules Sebastian and fellow journalist Natalie Barr turned up with matching smiles to support Sam's book which offers advice on men, career and style.

Self-confessed daddy's girl Sam penned Shine in her spare time this year and bravely opened up about her love life.

Say cheese! Actress Kate Kendall and publishing pal Robert Watkins lent their support at the launch

In its pages, she imparts her wisdom on how to avoid picking a 'd*****d'.

Earlier in the week she spoke to Nova FM's Ryan 'Fitzy' Fitzgerald and Michael Wippa Wipfli about chapters referring to dating advice joking: 'Well, Wippa, I would hate to give anyone actual advice, because, as you know, I’m not a doctor.'

Wippa laughed saying: 'No, no, but you’re a woman with experience,' to which she agreed, adding: 'This is not my first rodeo.'

Television beauties: Weather presenter Edwina Bartholomew (L) and host Sophie Hull posed for pictures as they mingled at Otto ristorante

Explaining how the book features anecdotes from her single life, the self-confessed daddy's girl said: 'There’s just this stuff I've learnt from my life on, you know, how to pick a d****** - how to avoid a d*******.'

Fitzy then pushed her into giving an example and she recounted a tale about a date getting so drunk he fell off his chair

Keeping his identity secret, she said: 'Well, I went on a date once, and the bloke, I don’t know whether he was nervous – he was shorter than me, maybe that was it.