Product management in breeding companies

Product management is a hot profession. However, when you ask a product manager what they do, it varies from company to company. But all are facing a few common challenges:

If I have developed a new variety, what is the market for it? What to look for: A systematic and simple approach where reasonable assumptions are clearly stated.

How to persuade someone in authority to follow your suggestion? What to look for: An action that feels genuine. Everyone has a different style; the important thing is to be self-aware and generally pleasant and underpin your case with relevant facts.

Think about the favourite product in your company. Why is it a good product? What to look for: Taste, appearance, quality, shelf life and market value of the product.

Mercado is a tool designed to support the product manager in finding out what are the right answers to these questions.