Hollys Coffee set for Vietnam debut

Hollys Coffee, the Korean cafe chain with a distinctive Parisian decor, will open its first outlet in Vietnam on July 9.

The flagship store will be located in Ho Chi Minh City and will be the first of three to be trading in Vietnam by the year’s end.

Hollys Coffee’s local franchise partner is TNC Holdings, which recently won the local franchise rights for Cold Stone Creamery ice cream cafe chain.

Director of franchising with TNC, Vercy Luu, told Inside Retail Asia the first two Cold Stone Creamery stores will open this calendar year. As previously reported, TNC plans 30 Cold Stone stores in Vietnam, the first in Ho Chi Minh City.

TNC also has the Incito Coffee franchise and operates five cafes in Ho Chi Minh City and Vietnam’s capital Hanoi.

And it operates two Mizuchi Japanese hot pot restaurants in Hanoi, with plans to open five in Ho Chi Minh City over the next six months.

TNC has a vision to be one of the top 10 consumer and retail companies in Vietnam, grossing US$1 billion by 2020.

“Cold Stone Creamery is a premium American ice cream concept and the product will be very inviting to the Vietnamese people,” Phan Duc Binh, CEO of TNC, said at the time of the awarding of the Cold Stone rights.