During the Super Bowl, we saw an ad in which a woman informed her boss that she was quitting her job. It was a Go-Daddy spot.

Now, we have seen an ad in which a caricature spokesperson has quit as the spokesperson. It was the E*Trade baby, who in his sarcastic, adult voice proclaimed, “I’m done. I’m out of here.”

Actually, E*Trade decided that the baby’s role as the company’s spokesperson had run its course after seven years.

One thing about having a non-human spokesperson is they can’t do anything to cast embarrassment on the company that has hired them. No police incidents, visits to rehab or ill-timed, poorly-targeted or politically-incorrect quotes.

Some other non-humans who have had decent second careers as corporate spokespeople include:

President
Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some.
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