Toyshop.

Probably the nicest toyshop in the world…

If you're old enough to remember what toyshops used to be like, well that's us. We're a proper, traditional toyshop based in the centre of London selling toys that you'd remember from your childhood - and we're family run, too.

From pocket-money pick-me-ups, to party bags and Christmas stocking fillers that cost pence, through baby and toddler toys and games, wooden toys, blocks, cars, dressing-up costumes, puzzles and all the classic games that will bring back memories.

We stock most of the major brands, such as Lego, Playmobil, Brio, Ravensburger, Steiff, Djeco and Melissa & Doug - all the way through to small, independent toy companies with an eye on ethics, education and the environment.

Everything we sell in our shop should be available here online, but it's always worth a visit to experience the true magic that is the After Noah Toyshop…