c) because they are unnecessary for billionaires. Billionaires don't need mass public transportation, public schools, old age pensions, unemployment benefits or government subsidized health care, what with being billionaires.

The problem with that old plan is its poor "optics." It's hard to get non-billionaires to support these billionaire-class identity politics. So the New Koch Plan has added extra nutrients: Empathy! Fighting for a fairer criminal sentencing system! Keeping poor teenagers from gangs! Offering translation services and help to Latinos who wish to pull themselves up by their bootlaces by starting enterprises!

Jane Mayer writes about the new flavors of Koch. I recommend that you read the whole piece. Here's a taste to get you interested:

The Kochs received equally positive press that fall, when, in the wake
of the killing of Michael Brown, in Ferguson, Missouri, they began
speaking publicly about the need for criminal-justice reform. In
February, 2015, when Koch Industries joined a bipartisan umbrella group
for sentencing reform, the Coalition for Public Safety, the news made
the Times. The Kochs were coming together with such avowedly
liberal groups as the American Civil Liberties Union and the Center for
American Progress, a progressive think tank. Among the most surprising
of the Kochs’ new allies was Van Jones, a former senior fellow at the
think tank, and the head of a criminal-justice-reform group called
#cut50. Only months earlier, he had criticized the United Negro College
Fund for accepting Koch money, arguing that “few people still alive have
done more to promote policies that hurt African-Americans than the Koch
brothers.”

....

It is true that, at least as far back as 1980, when Charles Koch
enlisted David, then a company executive, to run for Vice-President of
the United States on the Libertarian Party ticket, the brothers have
publicly supported radical reform of America’s criminal-justice system.
The platform of the Libertarian Party in 1980 called for an end to all
prosecutions of tax evaders and the abolition of a number of federal
agencies whose regulations Koch Industries and other businesses have
chafed at, including the E.P.A., the Occupational Safety and Health
Administration, and the Federal Election Commission, whose
campaign-spending limits the brothers opposed. But the Kochs, as
hard-line libertarians, have had goals quite different from those of
many of their liberal allies. Their distaste for the American
criminal-justice system is bound up in distrust of government and a
preference for private enterprise. Until recently, the criminal-justice
victims the Kochs focussed on were businessmen who had run afoul of the
modern regulatory state—that is, people like them.

The bolds are mine.

Get it? The new plan builds bridges all the way across the political spectrum, finds partners in the most unexpected places (after funding their praiseworthy activities with what for billionaires would be pocket money), and creates new shared goals so that the Koch goals (get rid of punishments for rich white-collar criminals) seem to coincide with certain progressive goals (get rid of racism in the sentencing system and the police).

I love it! I especially love the idea that the Koch Plan needs to be "re-branded," the corporate thinking behind all this ruthlessness, such as this:

Fink was brutally honest about how
unpopular the views of his wealthy audience were. “When we focus on
decreasing government spending,” he said, and on “over-criminalization
and decreasing taxes, it doesn’t do it, O.K.? . . . They’re not
responding, and don’t like it.”

But
he pointed out that if anyone in America knew how to sell something it
should be the successful business leaders in the Koch network. “We get
business,” he told the audience. “What do we do? We want to find out
what the customer wants, right? Not what we want them to buy!”

It's like putting a picture of a happy cow on the wrapper of a block of margarine when people suddenly want to buy more organic products.

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