Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Soft Drinks in Argentina

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Resilient rebound of the Argentinian economy

The Argentinian economy showed sustained recovery during the first half of 2017. GDP is projected to grow by 3%, according to the International Monetary Fund.

Consumption recovers in 2017

After a resoundingly negative year in 2016 trailing strong recession, soft drinks consumption started to grow in 2017. In the first half of 2017, consumption registered mild growth due to carbonates’ recuperation which was based on strong promotion and advertising activity.

Local companies emerge

Soft drinks has faced a difficult period amid the economic scenario, with the purchasing power of low- and middle-income consumers declining noticeably. Therefore, multinational carbonates and bottled water manufacturers have encouraged consumers, through increasing promotion and advertising activity, to trade down to returnable family-size bottles.

The unstable economic situation in Argentina has changed consumer habits. Argentinians have become increasingly rational consumers, taking only the unit price into consideration when making purchase decisions.

Positive scenario for 2018-2022

Strengthening economic recovery is projected for 2018-2022. The economy will continue to pick up with an upturn in both private final consumption and exports.

Files are delivered directly into your account within a few minutes of purchase.