Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

DUBBED the real-life Tamagotchi, this mysterious egg literally hatches on its own into an interactive toy – but it takes a lot of work and you’ve got to give it some love. The new egg-shaped toy, named Hatchimal, lets kids tap, rub and listen to the creature inside which responds with lights, sounds and tapping back until the time is right …