project one

Project One:

Track A Tiger “Avenue of the Giants” Lp, 2015

Package design for Chicago-based indie rock stalwarts Track A Tiger. The design process is always an interesting journey full of twists and turns and unexpected detours. This project included all of those plus a major remap of the band photo (and the couch they're sitting on!) as it appears on the back cover. The city of Chicago itself plays a big part in how the record presents itself to the listener and it was important from a design perspective to reflect that idea. Through the use of distressed textures and slightly washed-out, vintage Chicago imagery set beneath vibrant color bars, the very notion of what it means to be a part of the city's rich history while keeping an eye toward the future. With guitars. And weird keyboards.