Parature 6 Customer Support and Help Desk Solution Unveiled at ParaFest '05 Conference

MCLEAN, VA -- (MARKET WIRE) -- October 26, 2005 -- Parature, the leading provider of award-winning,
on demand customer support software, announced today the release of the
Parature 6 Customer Support and Help Desk Solutions. This unified
platform, developed entirely on the Microsoft™ .NET framework, builds
upon the success of Parature 5 in allowing small and large corporations to
deliver exceptional customer service regardless of time or geographic
location. Parature 6 includes over 200 new and enhanced features, including
reporting and analytics that enable managers to slice and dice data,
increased integration with other applications, a powerful fine grained yet
flexible security structure, and advanced
easy-to-use customization design tools. Parature 6 will be unveiled today
at Parature's 2nd annual users conference, ParaFest '05, being held at the
Key Bridge Marriott hotel in Washington, D.C.

"Feedback from clients and industry experts was crucial in the design of
Parature 6 as it ensured we're helping our clients meet their real world
customer service demands and enabling them to get high return on investment
from an area of their company that may have once been just a cost center,"
stated Calvin Lam, Chief Technology Officer at Parature. "Parature 6 takes
our tradition of being easy-to-use and customizable to a whole new level
and goes beyond other CRM solutions with features including unlimited
process workflow tailoring and advanced audit trails, superior
globalization and language functionality, an enterprise search tool,
flexible security and very rapid performance stemming from our recent
investment in state-of-the-art equipment."

The advancements made in Parature 6 and the flexibility of Parature's
non-traditional, on demand web-based model will enable clients to stay
ahead of the consistently increasing requirements placed upon their
customer support divisions. According to a Gartner Research report(1), the
number of interactions between a typical business-to-consumer organization
and its customers is growing at a rate of 15% each year, inbound
customer-service-related e-mails are growing 20% yearly and the number of
self-service transactions that an organization carries out with its
customers are increasing at 25% a year. "Traditional customer service
systems are incapable of sustaining this rapid growth while simultaneously
revamping their operations to become more customer-centric," stated Esteban
Kolsky, Research Director at Gartner, in the report.

"Parature 6 makes great strides in advancing how our clients can deliver
top notch service to their customers and utilize their support divisions as
a competitive advantage," said Duke Chung, Chief Executive Officer at
Parature. "We are significantly raising the bar for the support industry
by providing an extremely easy-to-use, scaleable and powerful Customer
Support and Help Desk platform with a flexible and affordable pricing model
that both our small and large size clients really appreciate."

For more information on Parature 6, how it can enable high ROI from your
customer support division and to sign up for the FREE 30-Day trial, please
visit www.parature.com.

Parature, the leader of online support software, enables companies to
improve their internal and external support, while reducing costs. Through
its suite of modules, Parature allows companies to provide critical
self-servicing information on a 24x7 basis via the web, resulting in
reduction of inbound support load and therefore reducing support costs.
Continually growing, Parature serves industry leaders such as Office Depot,
ATI Technologies Inc., and Florida State University. Headquartered in
McLean, Virginia, Parature can be found on the Web at www.parature.com.

For more information on the full features available in Parature, or to sign
up for the FREE 30-Day Trial, please visit www.parature.com.