TEND is carrying out a token sale to fund the build-out of its platform,to establish operations and to roll out the business across the identified target markets.

TEND tokens mirror a Participation Share in accordance with Swiss law whilst keeping the attractive aspect of a token being tradable on the secondary market, through a number of quality crypto exchanges. One big benefit of this security token will be that investors will have the entitlement annual dividends.

The Token Sale will take place between the 3rd February and the 17th February 2018, with pre-contributions open as of January 27th. There will be a 20% discount for the first 3’000’000 tokens sold. The token sale will accept Ether (ETH) and Swiss francs (CHF).

For most people in the world there is no choice other than to invest into the same old, impersonal financial products of today’s providers, which bring neither emotional satisfaction nor excitement. Often these are no more than a technical means of holding cash. We conservatively estimate that 1 trillion USD (out of the world-wide total of ca. 70 trillion USD) is lying idle in these “uninspiring” financial products preventing forward-thinking, like-minded people from investing their money more purposefully. TEND is changing this. You’ve earned your wealth. You deserve to enjoy it.

A NEW WAY TO INVEST

TEND gives its clients access to unique investment opportunities which are currently beyond their reach but reflect their aspirations; investments that fulfill a passion or pursuit of a personally important interest, investments that are driven by purpose and emotion. TEND achieves this by enabling co-ownership of these special objects of passion & purpose, lowering the entry barriers that exist today. Despite being in shared ownership, all TEND investments come with a beautifully orchestrated “real-life-experience”, enabling its clients to see and enjoy their investment first-hand – and to share that experience with family and friends.

Importantly, TEND provides a fully serviced platform and offering, including taking care of those associated but time-consuming responsibilities of the co-owners, such as maintenance, insurance and security. For full access to the platform, TEND charges a single, transparent, yearly access fee.

HOW WE DO IT

TEND’s unique proposition, combining ownership and the potential rewards of unique investments with the satisfaction of real-life experiences, turns those investments into a positive and meaningful part of the clients’ lifestyle (rather than locked away in a bank account). The sourcing of those special opportunities based on the shared interests of the clients themselves, meaning they are co-created by those clients, will drive loyalty and growth within the TEND community.

Our team, having developed an alpha version of the product, is testing it rigorously with the first 20 pilot customers and has successfully completed the technical proof of concept. TEND uses the Ethereumblockchain to run its application and to tokenize (i.e. convert and certify) the client assets. The Ethereum technology establishes absolute confidence in the traceability of the co-investments and ownership isrecorded on the decentralized, tamper-free ledger.

CoFounder of NoNameYet Studio, CoFounder of Talkspace. 18 years helping startups and large companies transform innovative ideas into profitable products using product design, innovation, branding and team building.

CoFounder of NoNameYet Studio. More then 20 years at the intersection of Content, Design and innovation. Guides startups and large companies in their efforts to envision, plan and roll out best-in-category digital products.

Founder and Managing Partner of Bussmann Advisory and globally recognized technology thought leader, former Group Chief Information Officer of UBS and SAP, as well as technology positions in Allianz, Deutsche Bank and IBM.

Founder and CEO of Vivaldi Group, has worked with hundreds of companies to build strong brands, identify innovation and growth opportunities, with a particular focus on developing marketing strategies.

Information

TEND is a blockchain company that creates a new investment world driven by passion, purpose and meaning. It’s for all forward-thinking, like-minded people who desire to invest their money more purposefully. TEND’s vision is to create a positive impact on society and to enrich people’s life.