The 5 Most Awkward Moments of E3 2014

The Electronic Entertainment Expo in Los Angeles is one of the biggest events in the gaming industry, an event where publishers spend millions of dollars to promote the latest in hardware and games. You would expect an event of this caliber to go off without a hitch, but things do not always go as planned for these industry giants. As this year’s E3 comes to a close, Gamers Heroes takes a look at the five most awkward moments to come out of the conference.

Sony’s E3 2014 Press Conference — Hulk Smash

Sony’s E3 press conferences are not without their technical hiccups — last year’s in particular saw a game-crashing bug during a live demo of Assassin’s Creed IV: Black Flag. This year was no exception — during a trailer for Bungie’s Destiny, The Incredible Hulk let out a roaring “Hulk smash!” at the most inopportune moment.

During the Super Smash Bros. Invitational Tournament at E3 2014, 16 of the top Super Smash Bros. players duked it out in Super Smash Bros. for Wii U to see who would come out on top. Nintendo of America president Reggie Fils-Aime admitted to the contestants that he is terrible at the game, but vowed to kick their asses at the game once he masters his training on the 3DS version of the game. You tell them, Reggie.

EA’s E3 2014 Press Conference — All the Feels

In honor of the upcoming Dragon Age: Inquisition, Electronic Arts had a stunning instrumental performance lined up for their conference. While the song went off without a hitch, BioWare’s GM Aaryn Flynn ruined the moment when he brought out “all the feels.” Memes are a tired form of humor, and this is no exception.

Nintendo Treehouse @ E3 2014 — The Co-hosts

Nintendo decided to forego a traditional press conference in favor of a pre-recorded digital event, meaning that the entirety of the footage was tailored to their specifications. However, their livestream of the E3 press conference (dubbed the “Nintendo Treehouse”) had two co-hosts that had zero charisma or on-camera experience. What followed were periods of awkward silence, interruptions, and odd segues.

Ubisoft’s press conference this year was pretty strong this year, with a strong performance from Aisha Tyler and a number of hot titles both old and new. However, once the event ended, a Ubisoft representative wanted to keep the excitement going by finding random conference goers and telling them they were random. Skip to 3:35 to watch it in action.

About author

Drawn to the underground side of gaming, Casey Scheld has made it his mission to help out the lesser known heroes of vidya. JRPGs? Indies? Quirky platformers? If you’ve never heard of it, he’s reviewed, guided, and mastered it.