The owners group voted on the location Saturday, the final day of this year’s H.O.G. Rally, which was held on Okaloosa Island. The group of Harley-Davidson enthusiasts held its annual event in Destin in 2010 and 2011.

Toni Richardson, director of sales and marketing for the Best Western hotel on Okaloosa Island, said the group’s selection sends an important message about the area.

“It’s great. For them to come back three times is really unbelievable,” she said. “We truly do embrace them.”

Richardson said the crowds generated by the annual rally benefit local restaurants, entertainment venues and the lodging industry.

“It’s exactly the type of group we need to bring here,” she said. “They eat in the restaurants. They shop ... buy things.”

The owners group voted on the location Saturday, the final day of this year’s H.O.G. Rally, which was held on Okaloosa Island. The group of Harley-Davidson enthusiasts held its annual event in Destin in 2010 and 2011.

Toni Richardson, director of sales and marketing for the Best Western hotel on Okaloosa Island, said the group’s selection sends an important message about the area.

“It’s great. For them to come back three times is really unbelievable,” she said. “We truly do embrace them.”

Richardson said the crowds generated by the annual rally benefit local restaurants, entertainment venues and the lodging industry.

“It’s exactly the type of group we need to bring here,” she said. “They eat in the restaurants. They shop ... buy things.”