Dent by Hugh Macleod – Hughtrain Manifesto Remember Why We Are Here? — To Make a Dent in the Universe It was always Steve Jobs’ mantra: “Let’s make a dent in the universe”. Hugh MacleodÂ incorporated it into the Hughtrain Manifesto: â€Whatever you manufacture, somebody can make it better, faster and cheaper than you. You do […]

Nimble contends that the industry needs to develop additional revenue models that build on the brand’s core value proposition Several models to consider are: » Paid Content – The key to success in implementing this model is developing new products and services that align with the brand’s value proposition while providing unique, meaningful experiences to […]