Search form

Search form

About C2

About C2

Mission/Vision

Executive Team

C2 is the largest independent imaging firm in California.A history of service…

C2 Imaging had humble beginnings as a single Copy Club shop in Orange, California which opened in early 2001. After 22 years, 11 moves, and 3 kids in the corporate world, Gary and his wife Julie decided they wanted to live in Southern California for the rest of their lives, raise their children, and become entrepreneurs.

The Crisps loved the idea of providing a customer-friendly alternative to Kinko’s. Their vision was to be a real family-owned business that would provide exceptional customer service throughout Orange County and Southern California. They envisioned themselves not only able to serve the community through their company, but also in giving back as business owners, a key driver of their philanthropy that remains to this day.

A few months after Copy Club had opened its doors, customers kept asking them if they could print reprographics. They realized that they had opened a digital services business in the hotbed of Architects, Engineers and Construction companies that is Southern California. They switched gears to serve the market and create real vendor choice, deciding to de-franchise and created their own name, C2 Reprographics, named after Gary and his wife Julie.

Those days were quite different from what C2 has become today, the largest independent imaging company in California selling reprographics, color services, and technology solutions. Julie and Gary put everything they had into the business, investing most of their savings and often working around the clock. In those days, Julie did the books, they both did the selling and Gary solicited the investors and local businessmen who helped C2 Imaging become what it is today. Slowly their hard work began to pay off, and they started to grow rapidly.

With the evolution of the reprographics industry moving towards less printing, more technology, and digital solutions, in 2014 C2 Reprographics changed its name to C2 Imaging. Today, C2 Imaging has eight locations throughout Southern California in Orange, Los Angeles, and San Diego counties, has 126 employees, and fifty cars to serve its customers. C2’s “Customer Driven Culture” makes customer service its #1 priority at all times by understanding what your needs are and exceeding your expectations.

Our mission at C2 Imaging is “to serve customers better than they have ever been served before.” Our vision “is to be the premier imaging company in the world by providing for our customer’s exceptional quality and service, leading edge technology, and uncompromising value. At the core of C2’s philosophy is its “Customer Driven Culture” which is illustrated to the right. We believe at C2 that we really all work for our customers. Every “touch point” whether it is a product, service, an interaction with a driver, or even your billing statement should be a positive experience and reflect exceptional customer service.

As the great Sir Richard Branson once said “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Our “Win Forever” philosophy illustrates what working at C2 is all about. Grounded in Faith, Integrity, and Courage, we strive to create a culture in which our employees are motivated to do their best, and become the best version of themselves. This is accomplished through the understanding that we at C2 are one and each decision affects other parts of the team. We are respectful and positive with one another and expect to win each and every day. Our culture is all about teamwork, which at its core is love for one another, which is seen in how we communicate with each other, trust one another, and ultimately have confidence in one another to do the right thing every time.

Our Executive Team

With over 100 years of industry experience C2’s leaders are highly skilled experts in our industry. We are enthusiastic and have a sense of urgency in everything we do, out-performing our competition through hard work, attention to detail and exceptional customer service. We expect to win in the marketplace by serving our customers better than they have ever been served before, building trust and confidence in everything we do, and being relentless in our passion of doing our best and becoming the best version of ourselves.

Gary Crisp, President, CEO, and Founder of C2

Gary Crisp is the President, CEO, and Founder of C2, the largest privately owned imaging firm in Southern California. Gary and his wife Julie built their business by focusing on superior customer service, treating employees with dignity and respect, increasing shareholder value, and serving as a pillar in the community. Gary’s business success has enabled him to pursue his compassion for helping others through his own initiatives and many Southern California charities.

Gary was born in south-side Chicago where his Polish mother and German father taught him the neighborly, family-oriented values of the Midwest. As a young adolescent, his love affair with the Golden State began when he moved with his parents and four brothers to the Northern California town of San Rafael. After ten years in Marin, his family moved to Southern California in 1972. A natural athlete, he soon took to high school basketball at La Quinta High School in Westminster. Sports served as the launching ground for his leadership skills, the confidence he developed there later led to him running and becoming Senior Class President.

After graduating from high school he stayed close to home, choosing to study at California State University Long Beach. A college job selling furniture at Woolco first piqued his interest in business – upon college graduation Gary joined Lever Brothers Corporation, the start of nineteen successful years as a marketing and sales executive for two Fortune 100 companies. Gary’s leadership skills led to early success with Unilever’s consumer product division and a District Managers position by his 25th birthday. While at Unilever, he was also recognized as an “Award Winning District Manager.” From Unilever he moved to PepsiCo’s Frito Lay division where he excelled as a marketer overseeing $487 million in annual sales and a unit restructuring.

Although Crisp enjoys a successful business career, his passions are truly found in helping others. Recently, he started a cause-related media property “Real Guys” that focuses on helping men, particularly inner city, at-risk men. Real Guys explores the problems that plague many young men today with the hope of raising awareness and creating actionable, education-oriented programs at the grassroots level.

For the past eight years, Gary and his wife of 33 years Julie have hosted active-duty and retired members of the armed forces at their home and most recently at American Legion Post 291 in Newport Beach. Last year they had over 450 people attend their Super Bowl Extravaganza. The Crisps and C2 Imaging support numerous charities and educational institutions throughout Southern California, including Catholic education, Verbum Dei High School in Watts Work-Study program, Orange County Foundation on Business and Ethics, Human Options Domestic Abuse Shelter, Tides of Change, Newport Beach Chamber of Commerce, USC, Real Guys Foundation, United States Marine Corps, Purple Heart Fund, Wounded Warriors, and The Men of Character Awards which Gary was a recipient in 2013 for Orange County, to mention a few. Gary has served on the board of Legatus, (a group for Catholic CEO’s and Presidents), The Undefeated (whose mission is celebrating champions of perseverance through supporting the Special Olympics), and is a member of the USC Athletic Board. Gary’s greatest achievement is his enduring marriage to Julie and his three children Courtney, Carter, and Caroline.

Julie Crisp, Executive Vice President, Co-Owner of C2

Julie is the Executive Vice President of C2 focusing on business development, trade relations, and strategy. Prior to starting C2 with her husband, Julie had a successful corporate sales and marketing career working for Unocal, Compaq Computer, and a variety of other technology based companies. Julie represents C2 as an active business leader in a number of associations that support and promote the local AEC community but not limited to: BIA/OC, AIA, SMPS, SDA, AGC, and CANstruction. Julie is a Southern California native having been born in Inglewood and graduating from Corona Del Mar High School in Newport Beach and later graduated from USC with a B.S. in Business and Marketing. Julie and her husband Gary live in Corona Del Mar.

Barry Malkin, Chief Operating Officer

A native of Norwalk Connecticut, Barry’s family moved to West Covina and later graduated from Bishop Amat High School in 1971. After high school Barry attended Cal Poly Pomona and got his BS degree in Business and Marketing and MA in Psychology at University of Santa Monica. Barry’s entrepreneurial experience as a flooring subcontractor, experience in sales and operations management with FedEx Kinko’s provide key leadership in C2’s strategy, service, pricing, and new product development. Barry resides in Anaheim Hills.

Eric Schmitz, Vice President of Sales

Eric grew up in Newport Beach and attended Newport Harbor High School where he starred in football. Eric began his career in Reprographics as an Account Executive for OCB in 1996. He was quickly promoted in 1999 to Senior Vice President and then President of OCB's San Diego Division for 8 years. Prior to joining C2, Eric spent the past 6 years as President of Premier Reprographics in San Diego. In his role as Vice President of Sales at C2, Eric leads the companies’ business development efforts. His primary objectives will be to grow C2 regionally with special emphasis on San Diego and Orange County. Eric and his wife Christy reside in Poway.

Brad Miller, Vice President of Finance

Brad, as the Vice President of Finance for C2 Imaging, heads up the accounting and financial management functions for the company. After graduating from Ball State University in Muncie, Indiana, he began his career in the tax department of a national CPA firm where he served as a tax specialist for corporate, individual, partnership and exempt organizations. Brad has also been CFO of two mid-level companies in the Southern California marketplace where he oversaw all finance operations as well as being a key member of mergers, acquisition and right sizing efforts. Additionally, as a Vice President with an international professional consulting firm he directed the operations of the home office in support of 45 separate locations. He most recently served as the Director of Taxation for a CPA firm in Newport Beach specializing in high net worth clients. He is a CPA and a member of the AICPA and California Society of CPA’s and resides in Corona Del Mar.

Joe Baird, Chief Technical Officer

Joe serves as C2’s Chief Technology Officer responsible for the company’s development of digital products as well as consulting services. A native of Northern California, Joe has been involved with a range of technology companies serving both the middle market as well as Fortune 100. Prior to joining C2, Joe was responsible for a segment of IBM’s North American Media and Entertainment business. He has built and run several businesses that serve project-related companies including Architects, Contractors and Building Owners. His community service includes Chapman University, The Ecology Center as well as an Educational Center in Northern Italy. Joe and his wife Linda reside in San Juan Capistrano.