In a country with over 700 million phone users, it can be tough standing out.

At the YWICC, students are practicing in dance studios and being taught how to dress fashionably.

Turning your popularity into actual moolah in China is a little different from how Western influencers do it.

The majority of China's online celebrities host live-streaming events, where they film everything from their latest shopping haul to just a regular Q&A session.

Their fans who tune in to watch can buy them virtual gifts that can be redeemed for cash. For example, a virtual car bought by a fan could be cashed in for $20 — with a share of the profits going to the live-streaming platform.

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