In honor of achieving 7 Million friends on Facebook, Guaraná's posts centered around "friendship." While this is a nice topic, it was the call to action that was smart. For each post, they didn't just ask fans to "like" if they agreed with the statement, but to share the post with their own networks, for example: "Share if your friends are practically brothers!" Therefore, exposing the brand's page to new Facebook users and generating over 19,000 new "likes" daily, on average in August.

Interestingly, it looks like Dove took a bit of a Facebook hiatus between June and August 25th, but that didn't keep them from making the top 20 highest average daily likes in August. Each post for the last six days of the month brought in anywhere from 500 to 5,000 likes and shares. Dove's approach is simple. For each product they are promoting, they ask a relevant question that incites a like and usually a share.

A very poignant example is this post, "When girls age 15 to 17 feel bad about their looks, more than 70% avoid normal daily activities such as attending school, going to the doctor, or even giving their opinion. “Like” this post to join Dove – we want to help change that statistic!" The post brought in more than 4,400 likes and a 1,000 shares.

Any time someone wants to know what the latest trends are at Levi's they should got to the Facbeook page. Levi's continues to drive new "likes" by consistently posting the latest in Levi's styles on Facebook, often before the same styles hit the company website. The result is that a single Facebook post can collect more than 8,500 likes, and just as many shares.

The Budweiser brand's strong affiliation with sports and parties, makes it easy for the brand to create posts that are both relevant (e.g. The Olympics, baseball), and entertaining (e.g. parties, beach). The summer lull is actually an advantage for Budweiser because so many people associate time off in the sun with drinking beer. For example, a simple image of a cooler full of Budweiser's with the tagline, "Weekend travel tip: Be sure to pack all the essentials," was able to collect over 49,900 likes.

Throughout the month of August, Bis posted every single day, but not more than 3 times a day -- keeping the brand top of mind for fans while not being annoying. The reliability is key to both keeping existing fans interested and getting more fans to like the page.

Very rarely does the Amazon UK Facebook page post anything other than a highlight of a new product they are selling, often accompanied by the promotion of a sale or deep discount they have available. Fans know what Amazon is good for, and they like the daily posts for the plethora of products the page promotes. The potential that you might learn about a sale or new product first on Facebook is what keeps new fans liking the page.

Not surprisingly, the central theme of Kit Kat's Facebook posts is "taking a break." Kit Kat creates a lot of shareable "meme" art, such as a Kit Kat version of the "Keep Calm and Carry On" poster and a Kit Kit Mondrian desktop wallpaper.

This summer marked the greatest PR frenzy of Chick-fil-A's history, catapulting it from a mostly regional fast-food chain to a national topic of conversation, after the company's management made homophobic statements. July's Facebook posts focused on combating and responding to news headlines. But August had hardly a mention of anything in the news, and nothing about gay rights. The posts focused on photo contests and new dipping sauces. Perhaps fans just liked the change in tone, but they especially liked the post on new dipping sauces. The key take-away here is to respond to fans and not to push your own agenda too much.

Dresses was a bit of a surprise — the lesser known online clothing retailer specializes in prom dresses and bridesmaid dresses. The Facebook page mostly focuses on new merchandise, but the posts that garner the most likes are those that create entire outfits for fans with everything from the dress to the shoes to the nail polish.

Throughout August, Kohl's ran a series of fan contests, including the "Shop it to Win it" contest, "SHOW US YOUR CONVERSE" Contest, and the "Create a Princess Vera Wang Outfit" contest which generated the majority of the brand's Facebook traffic for the month. The reward for the contests were various levels of Kohl's shopping sprees. Existing fans encouraged friends to "like" the page so they too could have a chance at winning one of the many prizes.

The fifth, sixth, and seventh spot for highest average daily likes in August goes to Lancome Expert Services (40,430), Germany (40,417 likes), and Worldwide (38,874 likes) respectively. The content for each page varies by audience and market, but the approach is the same for each: extensive product spotlights, and beauty tips. The brand continues to collect new fans because no matter which page they like, fans know they will be the first to learn about new products.

Amazon creates an environment with their Facebook page that easily attracts new "likes" because it is both fun and beneficial. The posts with the highest number of likes in August were generally fan contests. The Gummy Army Sweepstake posts each generated more than 24,000 likes. The winner received a gummy army and a $500 Amazon gift certificate.

Target ran a charity promotion in August — "Give With Target" — in which $2.5 million was given to schools as the number of likes the brand accumulated grew. Target's ongoing communication about the effort generated a steady stream of activity, peppered with the brand's self-effacing wit. (Example: "Target Truth: Walking into the store always reminds you that your reusable bag is sitting at home.")

Consistently one of the top brands on Facebook, Coca-Cola understands what it takes to keep fans entertained, engaged, and excited about the company. August was an uncharacteristically slow posting month for Coca-Cola, but the company collected an additional 3.5 million Facebook fans anyway. The primary reason they were able to achieve this is because as existing fans posted about Coca-Cola they in turn drove new traffic to the brand's Facebook page.