THE boss of a Southport adult store has got his saucy staff to agree to take a vow of celibacy to raise money for an aids charity.

Nice ‘n’ Naughty director Simon Prescott has written to the workforce of his 11 stores asking them to stay chaste for the whole of June in support of the Terrence Higgins Trust.

Simon has spent the past week issuing chastity belts to all 43 of his employees, the keys to which will be locked in a safe at his home to which only he knows the combination.

For each day they manage to stay away from their partners he will make a donation to the charity on behalf of each member of staff.

He’s also contacted his employees’ partners and softened the blow by promising to issue them with a Nice ‘n’ Naughty goody bags so they can make up for lost time all throughout July.

Mr Prescott said: “We’ve just made the decision to support the Terrence Higgins Trust as our main charity, so I thought we’d kick things off with a bit of bang – well, maybe not in the case of my staff.”

But while his staff were keen, Simon wasn’t sure how they were going to pull the feat off.

He said: “When I first suggested it they were all up for the idea but I couldn’t see how I was going to monitor it.

“I realised the only way I could guarantee they stick to their promise was by putting them under lock and key.”

Although the other halves had a thing or two to say about the prolonged period of abstinence, they’re also backing the gesture.

Nice ‘n’ Naughty Merseyside and Cheshire, Lindsay Tweddell, said: “My husband had a bit of an outcry about the whole thing when he first read the letter, but he realises it’s all in a good cause so I managed to talk him round.”

Simon added: “I’m sure it will be quite tough for them but, working in this industry, they know the importance of safe sex and supporting the work of organisations such as the Terrence Higgins Trust.”