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Pearson Weighs Dow Jones Bid

By

Dennis K. Berman and

Sarah Ellison

Updated June 16, 2007 12:01 a.m. ET

Financial Times publisher Pearson PLC has been trying in recent weeks to recruit partners to pursue a possible bid for Wall Street Journal publisher Dow Jones & Co., according to people familiar with the matter.

A formal offer is viewed as a long shot, according to these people. But Pearson may feel compelled to at least explore possibilities because of the competitive pressures that would be created by a combination of Dow Jones...