Our Story

Our Story...

In the spring of 1995, Siddiq Moore an enterprising, charismatic student launched an all natural water ice phenomena that hit the campus of Temple University. He revolutionized the water ice industry by infusing 100% real fruit into his product, establishing his well known brand.

Patrons quickly came to enjoy the winning, caring, welcoming personality of the owner as much as they enjoyed the Real Fruit Water Ice he provided. A campus tradition was born...

His slogan, "it's so good we'll let you taste it first," the single cart operation quickly grew into a small fleet featured throughout the city. Patrons enjoy real bite size pieces of the featured fruit of each water ice.