Hoyts Cinemas

Hoyts Cinemas

The Challenge

We were engaged by Hoyts New Zealand to design, manufacture and install a large-scale external sign at the Wairau Park Cinema complex. Given the nature of this type of project, factors such as weight, product material, positioning and installation required investigation and planning to ensure the project would be a success and stand the test of time.

The Result

Our planning process and initial audit of the task at hand allowed us to foresee any problems that may have arisen, mitigating the risk to the success of this project. We sectionalized the chassis design to expedite the install process which exceeded the 3-week delivery time frame. The signage achieved a dynamic result, a stand out iconic sign – highly visible from the area and northern motorway traffic.