Research

Social media creates more qualified traffic for websites By Rhian Harris Adobe’s Q4 2013 Social Intelligence Report shows that Facebook, Twitter, Pinterest and Tumblr drove unprecedented volumes of qualified traffic to retail sites in Q4. It also found increased revenue per visit (RPV) when social channels were the referrer.

Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!

UK user figures for the online travel market By Rhian Harris New findings from the Office for National Statistics (ONS) — UK reveal an increase of adults using the internet to research and book travel arrangements, with the 25-35 age group peaking as the highest users.