Leading NYC Tourism Company Celebrates Exemplary New Yorkers with its Bus Dedication Series

FOR IMMEDIATE RELEASE:

New York, NY – March 2, 2011: Gray Line New York, New York City’s premier double-decker bus and motorcoach tourism company, has announced that entertainment legend and icon, Liza Minnelli, will be honored as a Ride of Fame™; dedicatee. A ribbon-cutting ceremony where Minnelli unveils her own Gray Line New York double-decker bus decal with her likeness on the front of the vehicle will take place on Tuesday, March 8th in Times Square (at 47th and 7th) at 12 pm EST. In conjunction with Gray Line’s Ride of Fame™ campaign, the City of New York will also commemorate the announcement of the immortalization of Ms. Minnelli for her theatrical, professional and personal contributions to the spirit of New York City by declaring her birthday, March 12th, Gray Line New York/ Broadway Day starring Liza Minnelli moving forward.

Since 1926, Gray Line New York has been a proud staple of the New York City tourism industry, bringing visitors to all the must-see stops in New York City on its signature red double-decker tour buses. Now with its Ride of Fame™; campaign, Gray Line New York is recognizing and honoring leading New Yorkers, whom they identify as exemplary community figures by bestowing a bus in their fleet to each dedicatee.

"Welcome to New York, New York,” Liza exclaims in regards to her Ride of Fame dedication and the announcement of the Gray Line New York/ Broadway Day starring Liza Minnelli. “If you made it here, you can make it anywhere. My beloved city welcomes you and yours. Get ready, here we go!"

“Liza Minnelli is New York, plain and simple,” says David Chien, Director of Marketing for Gray Line New York. “She embodies the attitude, talent, style and pizzazz of this great city and shows the rest of the world what real New Yorkers are made of.”;

The dedication will include the revealing of Minnelli’s signature, open-top, red double-decker bus that millions of sightseers will be able to “ride” each day moving forward and the proclamation of Gray Line New York/Broadway Day starring Liza Minnelli. Gray Line New York’s Ride of Fame™; campaign unveils a monthly dedication with future commendable New Yorkers to follow. Hollywood may have its ‘Walk of Fame,” but now New York has its own mobile monument to immortalize New Yorkers honored by Gray Line New York for their contributions to making New York a great city.