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Archive for January, 2017

Our tastes in various matters and our preferences act as a mirror into our personalities. Since each person is unique, it is evident that there are no two individuals who have the same preference in anything without the slightest variation. However, it can be agreed upon that there are certain preferences that are much popular than others due to a variety of reasons. This can be seen almost anywhere. Even when it comes to a subject that such as landscaping a garden that you are at, the solutions that you would go for would be according to your taste, and therefore if done right, you would be one of the people who enjoy the sight of the garden the most.

As mentioned above, even though there are varying opinions and preferences, it would be quite useful to know more about what the commonly seen preferences are, as that would give one an insight into the type of the landscaping solution to go for. This landscaping solution that one goes for would reflect one’s taste in landscaping and therefore it can be recommended to go for a solution that is pleasing to the eyes of the beholder as well as having an extra use. As an example, going for a stone retaining wall would mean that one has the ability to hold off the soil that is coming from higher elevations while the stones would look as a nice addition to your garden. See this post if you are looking for best gardener.

The location that you are building the garden will also have an impact on how the garden should look like ideally. It is best to incorporate the services and the unique features that are seen in the locale in enhancing the look of your garden. As an example, if your garden is located in Geelong, Australia and you wish to install pavers in the garden, it would be best if you could observe the trends of paving Geelong. At certain times designs that we choose according to our individual taste has a chance of being outdated or having a defect that we cannot observe. Following the trends would help one get rid of such shortcomings.

However, at the end of the day, it is still about your individual taste and preference of what to be done. While it is wise to get influenced by logical factors such as the terrain, climate and the existing trends in the field, it will be ideal if one could come up with a feasible gardening solution taking all these factors into consideration while also being a unique design that is according to your taste.

Huge billboards and television advertisements are unlikely when it comes to coffee shop advertising. Cafes hardly spend on marketing, however they need to realize that with the growing market, it is necessary to make a mark in people’s minds and hence a marketing strategy would be vital. So here are some of the most inexpensive things you could do.

1. Appealing storefronts

A research found that the number one way that people discover new coffee shops is while passing by the physical location. If you could make your shop appealing to people walking past, there is no better marketing for you. You don’t need to completely renovate your storefront for an amazing look. A simple coat of paint, some new additions such as some flower pots and any other element could do the trick. You could even give out free samples to people passing by.

2. Word of mouth

What could be better than customer referrals? People would obviously trust what their friends and family recommend than any stranger. With happy customers, you are sure to gain more and more customers. People always talk about unusual and special things. Ordinary stuff does not stick on their minds and hence you need to make sure you offer something unique at your coffee shop. Maybe you could customize some of the paper coffee cups Australia or send out cupcakes on their birthday, anything that would make your café stand out should be done.

3. Reach out to community

People always like a shop that’d do well to society. Reach out and sponsor fund raisers and other charitable events. It is very important to set up a good impression in people’s minds and this could be easily done if you do good to other people. You can take up an environmentally friendly policy by using flat satchel paper bags Australia rather than polythene, give away free bakery items and coffee at charitable events and you could also hold some baking lessons so that people would love to drop by and learn some baking.

4. Use social media

Social media is without a doubt one of the most effective marketing methods. You could hardly find anyone not on Facebook or Twitter and hence you can use these platforms effectively. Open up a page for your café and always keep posting online. Hold online competitions and give out discounts and gifts so that people would start to notice your café. You could also organize events such as parties, get-togethers, open mic nights etc. if you have some extra space. Keep the café happening and full of activity so that people would like to hang around all the time.

Friday, January 6th, 2017Business ServicesComments Off on Marketing Strategies For Coffee Shops