“Despacito” became the most watched video in the history of YouTube. At the time of this article, the music video for “Despacito” has over 3.450 billion views on YouTube. It took just seven months for the hit song from Luis Fonsi to unseat the reigning champ of...

We reached out to hundreds of marketing agencies and software companies and asked if they used explainer videos. Then we asked to judge them. Here are the videos we considered the best of the best. Of course, we didn’t pick our winners on a whim–we put criteria...

How can you make video content that people actually want to watch? You need to ask yourself some important questions: Who, why, what, how, and where…. These are five great questions all content creators must answer. If you don’t know who you’re making content for, how...

If you’re cooking up a new marketing video to launch your product to the Xs, Ys, or Zs it’s crucial to understand the generational divide in where and how these groups consume videos. Unlocking that mystery is the key to getting maximum views and ultimately the most...

Imagine your body without any bones. Are you there yet? It would be a big blob of floppiness that would flail hither and thither without any destination in sight. Not convinced? Here is an example of what watching scriptless video would look like: Such is the case...

Videos Are Here To Stay It is no secret that videos are all around us. With smartphones acting as our daily sidekicks, and the internet being deeply woven in our culture, it is pretty hard to escape video content. Businesses are starting to catch on that video...