How Ice Cream Lady started their logo design journey

Summary

We at Perfect Flavor love local dairy products. We create ice cream, yogurt, creme fraiche, ricotta, mozzarella and more in our creamery based in Virginia. We're looking for an educationally-inspired, sustainably-minded logo to make our new campaign "Bring Back Local Dairy!" look snazzy, eye catching, and fun. We also want to help area farmers stay in business. If we are successful in our campaign to bring local dairy products back into area schools, we would be the only company doing so in the Commonwealth!! This logo should appeal to all ages, from children to the elderly. An old-timey feeling reminiscent of farmer's markets and milk pails is a plus. We want our consumers to simply feel like embracing both the logo AND the idea.

Company name

Perfect Flavor Creamery

What inspires you and how do you envision the design for your business?

We are a sustainable creamery which specializes in local dairy products made from as many locally grown ingredients as possible. We make every single product by hand, one batch at a time. We want out new campaign: "Bring Back Local Dairy!" to both get people excited about becoming a part of this initiative as well as relay the fact that consuming local dairy products in Virginia is something new, something that has not been done for a very long time. Our hope is to sell our local dairy products, specifically yogurt, to as many area schools, colleges, universities and organizations as possible, thereby offering our fellow Virginians the chance to help support both area farmers and their own health. This can only be a good thing! This logo will be featured on our marketing materials, on letterhead, on our website, etc. It needs to look vibrant, fun, enticing, new, simple and delicious. We sell food---so the design should make people hungry! Think farms set up against the rolling hills of the Blue Ridge, creamy yogurt and cheese, milk pails, old-fashioned dairy trucks and glass bottles.