Loose Tweets Sink Fleets

If you’re newish to Twitter and attempting to communicate with people to achieve anything more than a way to update friends or follow people you like you might want to print this out and stick it close to your monitor.

This stuff doesn’t seem to be explained clearly enough by Twitter or people who are encouraging its use, based on the number of people I see trying to reach an audience and scuppering themselves a bit by making these mistakes: