FBR (Friday Book Review): Poke the Box by Seth Godin

How I got the book: I ordered it from Amazon.com the "moment" I heard about it being available. It shipped a few weeks later.How long it took to read: 45 minutes / 1 reading sessionRead cover to cover: YESFavorite quotes (Page # and line):

2: Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn't do. If you lived in that world, what would you do?

7: Here's what's needed to make something happen: an idea, people to work on it, a place to build or organize it, raw materials, distribution, money, marketing.

9: "What do you do here?"

11: In fact, people within organizations are perfectly situated to start something.

19: Isaac Asimov wrote and published more than 400 (!) books by typing nonstop from 6am to noon, every day for forty years.

23: When in doubt...Look for the fear. That's almost always the source of your doubt.

My Take-Away:

My big thought reading this book was: How am I solving my own puzzles? Find a process I can use (and reuse) to engage with, test and ship a next product or share a next idea. While reading Poke the Box, I wrote down a few of the things I can do:

IdentifyStartExperimentAssessDebriefDiscussPrototype

I enjoyed reading this book, and feel confident in passing it on to a business colleague of mine that he will get an idea or two as well!