Choosing the Right Medium for Your Project

The material used for your project depends on a variety of factors, including what you print (books, flyers, posters, brochures), what it is used for, and the scope of the overall project. However, there are some industry standards that must be observed to facilitate the planning of printing projects.
Paper: There are a lot of different types of paper to choose from, but in the end the right choice is all about one thing: the type of finish you want. Uncoated paper is well suited for simpler projects such as brochures