From 1955 to 1959, he was a Professor at the Faculty of Commerce of Université Laval. From 1960 to 1962, he was a Research Associate and Assistant at the Harvard Business School. From 1962 to 1968, he was a Professor and Associate Director at HÉC, the École des Hautes Études Commerciales of the Université de Montréal. From 1968 to 1972, he was an Executive Vice-President of the Canadian Broadcasting Corporation, where he also then served as President from 1972 to 1975.[2][3]

From 1978 to 1986, he was the Dean of the Faculty of Management at McGill University.