We are changing our culture from within, but at the same time we are reconnecting with our traditions. It is important for us to grow organically.

H.E. Sheikha Al Mayassa

Art, Heritage, Creativity

Through her work at Qatar Museums, Sheikha Al Mayassa connects and amplifies the nation's cultural institutions and heritage sites.

Qatar Museums is 'local first' in its outlook, investing in the people of Qatar as a priority and extending their horizons. It brings international artists to Qatar and showcases local and regional artists to the world. Explore Qatar Museums' purpose here.

Beyond still image with DFI

Film is an important form of creative and cultural expression, perhaps the most important in modern society. It brings people together and moves hearts in a way that is unparalleled. To celebrate moving image, H.E. Sheikha Al Mayassa founded the Doha Film Institute. It is dedicated to film appreciation, financing and education. It aims to build a dynamic film industry in Qatar and nurtures regional storytellers.

With culture, community and entertainment at its foundation, the space serves as an all-encompassing film hub. It hosts an annual festival in Katara Cultural Village and workshops for both professionals and amateurs. It is also a resource for the rest of the world, and is entirely global in its scope. Visit the DFI's website to learn more.

Film can do more than just entertain; it can educate, inspire and unite communities and we want to nurture and support filmmakers as we continue to grow Qatar as a cultural hub.

H.E. Sheikha Al Mayassa

Reaching Out to Asia

As well as her domestic focus, H.E. Sheikha Al Mayassa believes in providing those in need further afield with quality education. To this end, she serves as the chairperson of Reach Out to Asia. ROTA envisages a world in which all young people have access to the resources they require to realize their potential. Together with partners, ROTA works to ensure that people affected by crisis across Asia have continuous access to high-quality primary and secondary education. Explore ROTA's website for more detail.

We don’t want to be the same. We want to respect and understand each other…We want to build our own identity, our own fabric.

H.E. Sheikha Al Mayassa

H.E. Sheikha Al Mayassa, sister of the Emir, has chosen to use the resources at her disposal to give her people access to the world’s best art and to promote intercultural understanding.