From our colleague, Richard Levick: “Whosoever desires constant success must change his conduct with the times.” – Niccolo Machiavelli C-suite executives and board members often ask if their corporation needs a new Facebook strategy or a better way to communicate on Twitter. As pleased as I am that they’re exploring ways to institute change, I […]

Any business, at one point, will face some sort of a public relations crisis and the way you respond can either give you a much-needed image boost or significantly damage your brand, ultimately alienating your customer base and business partners. Especially in this day and age, when news goes viral almost instantly, organizations need to […]

From The Wall Street Journal & Deloitte: Engaging employees can have a significant impact on an organization’s ability to anticipate, prepare for and respond to an incident. Nonetheless, nearly one-third (29.8%) of respondents in a recent poll of more than 3,900 professionals believe that employees may be the most overlooked stakeholder when their organization is […]

[By Stephanie York, J.D., Hennes Communications] Companies and other organizations limit liability by insuring most, if not all, of their assets: buildings, furniture, vehicles, the health of employees, the health of visitors and more. And while some insurance policies now offer “crisis communications coverage,” allowing the insured to engage the services of a specialized firm like […]

Why are organizations punished in the Court of Public Opinion for violating ethical principles when they have not broken any law? Dr. Peter Sandman, a preeminent risk communications expert, says when an issue sparks outrage (and we see plenty of organizations pilloried in social media by outraged trolls every day), society becomes desperate to blame […]

From GaggleAmp: Every company of any size inevitably encounters a crisis situation at some point. Today, with numerous social media platforms, a crisis can quickly become very public and spread far and wide – well beyond your local city or even state. But, the same social media platforms that can help spread a negative story […]

A colleague of ours, Don Etling, said it best: You can’t spin your way out of bad behavior. The Penn State situation exemplifies that. Joe Paterno & Co. knew that Jerry Sandusky was abusing children – and they looked the other way. They didn’t have a communications problem – they had a performance problem. Volkswagen is […]

Most crisis communication plans depend at least somewhat on the ability and willingness of employees to come to work – but that assumption may not be valid. According to a Deloitte study, including employees in pre-crisis planning and keeping them updated during an organizational emergency are critical to ensuring their participation and maintaining consistent communications […]

For decades, animal-rights activists have gone after SeaWorld and its Orca entertainment and breeding programs. And for years, SeaWorld has fought-off those activists, in the Court of Law, as well as the Court of Public Opinion. Rather than continue to fight in those two courtrooms, SeaWorld did a dramatic turnabout, announcing in full-page print and television […]