Nike to release rainbow sneakers for LGBTQ Pride Month

Deck yourself out in rainbow colours from head to toe for LGBTQ Pride Month, starting with the upcoming Nike Cortez rainbow sneakers!

Pride Month is just a few days away, and beloved sportswear
brand Nike has gotten in on the rainbow-themed action with their
upcoming Nike Cortez ‘Be True’ Collection.

While the original Nike ’Be True’ campaign, launched in 1985,
had nothing to do with LGBTQ pride, the 2012 reintroduction was
much more progressive.

“BE TRUE 2012 celebrates the achievements of the New York City,
San Francisco and Portland communities as progressive leaders of
LGBT life with city-specific footwear releases and accompanying hat
and tee.”

The retro sneaker will be getting a rainbow-themed
makeover with a cheery multi-coloured stripe down the tongue of the
shoe, over a ‘Be True’ branded tag. The special edition colourway
also comes with a vibrant pink sock liner and 7 different ‘Be True
lace dubrae options. We feel that this LGBTQ-themed sneaker is
especially significant since the Nike Cortez was the first track
shoe created by Nike in 1972, and released at the peak of the
Olympics that year. Decades later, the classic silhouette is
still a staple — just as we hope LGBTQ rights will be the status
quo in the near future.

While Nike has yet to announce an official launch date, it’ll
probably be in time for Pride Month. Click through the gallery to
check out visuals from the upcoming collection.

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