Advertising & Marketing Notes

Urban Habitats, the developer of the NoLA Lofts community in downtown Fort Lauderdale, has hired Stacey Schrager & Associates, Hollywood, to represent the project's February 2003 launch.

Xstream Beverage Group Inc., a new age energy and sports beverage company in Boca Raton, has named Moxie Group, Deerfield Beach, to handle its brand and image development and public relations.

Handspring Inc., the California-based creator of computer devices and personal digital assistants, has named The Jeffrey Group, Miami Beach, to handle PR efforts in Latin America for its product line, including the Handspring Treo compact communicator.

"Lights! Camera! And Action!" a panel discussion on how the local film community can help the advertising business, will be held as part of the next meeting of the Advertising Federation of Greater Fort Lauderdale. The event will feature executives from Chrysalid Inc., hdc, Zimmerman & Partners, Ambit Marketing, Altman/Procko Productions, Marcus Productions and The Media Lab/Professional Broadcast Services. The event will be held at 7 p.m. Oct. 16 at the Westin Hotel in Fort Lauderdale. Cost is $30 in advance; $40 at the door. For reservations or information, visit www.ftlaudadclub.org.