Ubisoft to Set Up Online Pass?

Jul 15, 2011

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Ubisoft is the latest publisher rumoured to be introducing an online pass that charges pre-owned buyers extra for in-game content.

Gamerzines is reporting that ‘Uplay Passport’ will restrict access to online multiplayer in upcoming racer Driver: San Francisco. Only those who buy the game new – or buy a code from XBL or PSN if they purchased a second-hand copy – will be able to access it.

The website reckons Uplay Passport will also be present in other future multiplayer games from Ubisoft such as Assassin’s Creed: Revelations.

The news comes following Sony’s announcement of its own PSN Pass which works in the same way. Several publishers have adopted the ‘online pass’ model – otherwise known as ‘project $10’ – which has been championed by EA over the past few years.

The general implication is that the system encourages consumers to buy new games as opposed to pre-owned titles.

Last year Ubisoft CFO Alain Martinez told investors: “[We are] looking very carefully at what EA is doing regarding the $10 solution, and will probably follow that line sometime in the future.”

A spokesperson said the company does not comment on rumour and speculation.

Driver: San Francisco hits shelves on September 2nd on Xbox 360, PS3, Wii and PC.

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