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Tuesday, December 9, 2014

When it comes to social media, we camp pros have a major leg up on almost every other industry in the world. While everyone else struggles to find where they fit in, you just need to look at the magical connection between a camper and his or her counselor to realize "being social" comes naturally to us.

Yet even though we're inherently some of the most social folks in the world, sometimes we share the same struggles as everyone else especially when trying to figure out the best way to connect, social media and content-wise, with prospects and customers online.

If you're looking for social content suggestions, you can't beat video. So here's a marketing tip which might be a nice complement to your already outgoing social personality: Change your website's FAQ page from its current pure-text "Q and A" to video FAQ's instead.

For example, some of your current FAQ's are probably along these lines:

"How many kids do you have at camp?"

"How much room to you have left?"

"How much does it cost?"

"When does the Early Bird rate expire?"

"What kind of food do you have?"

"What's the ratio of campers to counselors?"

And so on and on...

So what you can do is, you can post videos of
you and your staff answering all these questions in video format instead of the typical plain-text answers you have now.

Not only would this be a unique and novel approach no other camp is using, it's social
media marketing at it's best.