Archives - 16 August 2014, Saturday

A great free option for e-commerce brands to get word of mouth publicity is through their core offering itself – the product and its packaging. Hotmail did this brilliantly years ago with its ‘Sign up for Hotmail’ link with every email sent out. Many social gaming apps request you to ...

Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight org...

Acquisitions Google Acquires Patent on Speeding up SSL on Networks 08/16/2014 Bill Slawski Leave a comment On August 6th, Google announced that https was becoming a ranking signal for Google Search. I’m not completely sure of the implications of a discovery I made earlier today yet, b...

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been...

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Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been...

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This works best if your content is an infographic, video or some other form of comprehensive up-to-date research. Take for example, a journalist who recently wrote an article on the upcoming 2015 Mustang specs. New specs were released this week, and you made sure to update your compan...

Have you ever visited YouTube and been bombarded by suggestions from channels you have absolutely no interest in? Chances are that you have if you've ever used the site. These channels can constantly show up as suggested and related regardless of your level of interest in them, but we...

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. Undou...

Black hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on ho...

The bottom line with this, and there is a bottom line, is that the BEST WEBSITES spend money on SEO services, either by hiring or doing it themselves. THE BEST websites Google! THE BEST websites offer the best user experience and these maintainers of their sites CARE. By destroying al...

is a Director of Organic Search and Strategy with over six years of experience developing complex, wide-scale search and social strategies for Fortune 1000 brands including Duracell, Febreze, Papa Johns and others. He is also a published author on the concept of “Social SEO” and a fre...

– an efficient and practical method to continually generate new exact and phrase match long-tail keywords – is now more important than ever. PPC advertisers who approach Google's exact and phrase match changes with extreme caution, and use this change as an incentive to improve the st...

Thanks and my site loads in about 5- 6 seconds and I checked yours and it was only a little over 3? I have been working so hard to make my photos smaller etc.. to cut down my load speed but don't know if I am doing right or wrong?. I added a large photo to each page and product on my ...

I’m not sure the answer is in the data. Sure a 2k-word article on average does better than a 1k-word article, but the real question is this: Is a 2k-word article a better investment than writing TWO 1k-word articles if it takes the same amount of time? It all comes down to experimenti...

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Working at NHI is fun. Before interning during the summer at NHI, my only previous knowledge of what an office job was like was from NBC’s The Office , which showed the minimal productivity of a company in a dying industry. While there are moments at NHI that are as hilarious as scene...

A great free option for e-commerce brands to get word of mouth publicity is through their core offering itself – the product and its packaging. Hotmail did this brilliantly years ago with its ‘Sign up for Hotmail’ link with every email sent out. Many social gaming apps request you to ...

The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled. If Google detects your flight is delayed or cancelled, Google “can suggest alternate routes o...

Google and most search engines let you search for a package with ease but should Google show those packages in your Google now based on past search history or based on your Google Wallet orders or Gmail confirmation emails? Google now let's you opt out if you do not want to show packa...

The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), is an integral part of the SEO process and it should not be overlooked. Before you start implementing your SEO strategy in practice and see quantifiable results, it is vital to start working on your SWOT analysis. An e...

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I don't know anything about the specific facts of this particular situation, but suing for violations of webmaster guidelines is a slippery slope. In particular: "knew that use of these techniques would not only fail to enhance the likelihood that the Victim Firms would rise in Google...

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Join the club! I have been questioning claims of negative SEO for a while now, reading every so-called case study I can find, and have audited several penalized sites only to find that they either did it to themselves, or there was some other reason they were having problems in organi...

A great free option for e-commerce brands to get word of mouth publicity is through their core offering itself – the product and its packaging. Hotmail did this brilliantly years ago with its ‘Sign up for Hotmail’ link with every email sent out. Many social gaming apps request you to ...

But my sample was extremely limited and designed just to get a general sense of how Google’s new feature works, and how it compares to one that’s been available for years now. To get a more accurate sense of the two, you’d need to do probably dozens of more uploads and more detailed t...

Bing ads and squeeze page rotator question Hello guys, I just set up a new campaign and I currently have a squeeze page rotator, I just got a quality score and it's extremely low, 2/10, and the problem is landing page relevance, I was wondering if this might be because I use a rotator...

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Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy...

On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh but we cannot confirm if there was an update and if so, if it was Panda or not. I reported the details at the Search E...

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by...

Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight org...

WillZhang, June 23, 2013 What You’ll Learn Today You’ll learn how to rapidly create a database of bloggers in your niche or vertical. In less than 5 minutes, you’ll have a sortable database of the bloggers in your niche, complete with SEO metrics, contact information, and recent conte...

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Thank you for reaching out to me and complimenting me on the panic_bcast project, it is always flattering being recognized by entities greater than oneself. Before properly answering your question I would like to give you some background about myself and my relation to Google. As a ki...