Porsche names its all-electric Mission E the Taycan

Porsche has confirmed that the all-electric Mission E will come to market known as the Taycan. A four door, high performance saloon, this will be a direct challenger to the Tesla S and gives premium buyers some real choice if they want to go electric. Porsche dealers will have super-fast chargers installed to support ownership although the scarcity of the dealerships will hardly make these chargers as useful as Tesla’s Supercharger network.

Porsche’s VW stablemate Audi is already taking deposits on its E-Tron and will start deliveries in early 2019. The success of these two models will dictate the velocity at which EVs displace ICE cars in this important part of the market. It’s where the real money is made. Those brands without a market ready premium EV may well be in trouble.