The $2,000 bikes allow users to participate in live or on demand cycling classes around the world, all from their home. Pictured is another Peloton store.

The company has already sold 11,000 bikes in 18 months. Pictured is another Peloton store.

The company has already sold 11,000 bikes in 18 months. Pictured is another Peloton store.

Foley said he plans to open stores in locations where the company already has a large number of online sales. Pictured is another Peloton store.

At-home fitness company Peloton is opening a showroom at Fashion Island Sept. 18. Pictured is another Peloton store.

Foley said he plans to open stores in locations where the company already has a large number of online sales.

“You can put your headphones on and be transported to our class,” John Foley, founder and CEO of Peloton, said. Unlimited class access is $39 a month. Pictured is another Peloton store.

Despite the bikes hefty price tag, Foley said if a husband and wife purchase the bike together, and each usually takes spin classes two or three times a week, the bike will pay for itself in half a year. Pictured is another Peloton store.

The $2,000 bikes allow users to participate in live or on demand cycling classes around the world, all from their home. Pictured is another Peloton store.

“The model of yesteryear, a bike in your basement staring at your wall wasn't fun. You'd go to studio and get the best workout you've ever had. We needed to bridge this gap and create a fun at-home bike,” Foley said. Pictured is another Peloton store.

At-home fitness company Peloton is opening a showroom at Fashion Island Sept. 18. This will be the brand's 11th store. Pictured is another Peloton store.

Despite the bikes hefty price tag, Foley said if a husband and wife purchase the bike together, and each usually takes spin classes two or three times a week, the bike will pay for itself in half a year. Pictured is another Peloton store.

Foley has been taking spin classes since the 1990s and decided to form the company because the concept “needed to exist.” Pictured is another Peloton store.

This will be the brand's 11th store. The 1,123 square foot store sells cycling bikes and active wear. Pictured is another Peloton store.

“You can put your headphones on and be transported to our class,” John Foley, founder and CEO of Peloton, said. Pictured is another Peloton store.

Unlimited class access is $39 a month. Pictured is another Peloton store.

At-home fitness company Peloton will open a showroom Friday at Fashion Island, the brand’s 11th store.

The 1,123-square-foot store sells cycling bikes and active wear.

The $2,000 indoor bicycles allow users to participate in live or on demand cycling classes around the world, all from their home.

“You can put your headphones on and be transported to our class,” John Foley, founder and CEO of Peloton, said.

Unlimited class access is $39 a month. The company has already sold 11,000 bikes in 18 months.

Despite the bikes’ hefty price tag, Foley said if a husband and wife purchase the bike together, and each usually takes spin classes two or three times a week, the bike will pay for itself in half a year.

Peloton plans to open a location in Northern California a week after its Fashion Island location opens and four additional locations by the end of the year.

Foley said he plans to open stores in locations where the company already has a large number of online sales.

The Los Angeles resident said he’s been taking spin classes since the 1990s and decided to form the company because the concept “needed to exist.”

“The model of yesteryear, a bike in your basement staring at your wall wasn’t fun. You’d go to studio and get the best workout you’ve ever had. We needed to bridge this gap and create a fun at-home bike,” he said.

Fans of the Tour de France might be familiar with the term peloton, a French word that describes a pack of cyclists in a road race.

Hannah Madans, a USC graduate, has been with the Register since 2014. Her beat covers a gamut of subjects that include the robust retail landscape of Orange County, consumer commodities such as groceries, gas and cable, and the hospitality industry. In her time at the Register, Madans has written breaking news stories about Haggen’s fall in Southern California and backlogs at the Ports of Los Angeles and Long Beach. She has also written features on topics including tourism on Catalina Island, a helicopter pilot school at John Wayne and nobody's favorite subject: taxes. Madans also helps curate story and slideshow packages for the Register's voracious online audience.

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