Vitality.co.uk uses cookies to offer you a better browsing experience, analyse site traffic, and serve relevant personalised content and advertisements. Read about how we use cookies and how you can control them in our cookie policy. If you continue to use this site, you consent to our use of cookies.

How do I save money on Prime with VitalityLife?

Prime normally costs £79 for an annual membership. To pay less with Vitality:

Take out an eligible life insurance plan

Complete your online Health Review

Link a compatible activity tracker to your Vitality account

Earn 160 Vitality activity points a month to get the next month’s Prime membership on us.

If you don’t reach 160 activity points in a month, we’ll take a payment of £7.90 the following month, and in subsequent months, up to a maximum of 10 instalments equalling £79 towards your Prime membership.

You'll therefore be agreeing to a consumer credit agreement (0% APR) to set up a variable Direct Debit for 10 months. If you already have a loan agreement with afforditNOW (PayBreak Limited), you'll need to add your Prime loan application to your existing account, otherwise it could be declined.

How do I get rewarded with Prime?

Join Vitality, enter into a consumer credit agreement for 1 year and get set up with Prime

Track your activity and earn 160 activity points

Pay nothing for Prime

If you earn fewer than 160 activity points one month, you’ll make a contribution of £7.90 towards your membership the next month – but the points you’ve earned will roll over. In months when you earn more than 160 activity points, any extra points will also roll over. Here’s an example:

Stanley takes out a VitalityHealth plan. He buys a compatible activity tracker and takes out the Prime membership reward, with £0 to pay upfront.

After completing his Health Review in month one, by month two he’s tracking his steps on an activity device and uploading them to his Vitality points statement. At the end of that month, he’s earned 160 activity points. This means he won’t have to make a contribution towards his Prime membership of £7.90 in month three, because Vitality pays it for him as a reward.

In month three he pulls a muscle, which means he only earns 100 activity points. In month four he makes a £7.90 contribution towards his Prime membership. But the 100 points he earned in month three roll over to month four.

Back to full fitness in month four, Stanley easily earns the remaining 60 activity points he needs to reach 160 activity points for this month, and so gets his Prime membership reward in month five. He carries on earning 160 points a month, so he doesn’t make any further contributions towards his Prime membership for this year.

VitalityLife plan with a minimum monthly premium of £30 for a single policy and £40 for a joint policy provided you add Wellness Optimiser or Vitality Optimiser of £4.50 per month. If you downgrade your VitalityLife plan to one of our Lite plans, all Vitality contributions will end from the day you downgrade.

VitalityInvest Retirement Plan in drawdown provided you add Vitality Plus to your plan for an additional fee of £4.50 per month.

The reward is limited to one Vitality member aged 18 and over per household.

When you apply, you’ll need to take out a 12-month interest-free loan to the value of your Prime membership, with our finance partner afforditNOW, and pass a credit check at 0% APR and set up a variable monthly direct debit of between £0 and £7.90 for 12 months.

You’ll then receive a unique Prime membership code and your 14-day cooling off period will begin. This is valid for both your Prime membership and your loan agreement.

At this point you'll have two options:

Wait 14 days to reveal your code

Reveal your code straight away – this will waive your 14-day cooling off period with Vitality. You will not be able to return your Prime membership code once its revealed.

Important Information

Available with VitalityHealth Personal Healthcare plans with a minimum monthly premium of £35; VitalityHealth Business Healthcare plans excluding members with Vitality Essentials; VitalityHealth Corporate Healthcare plans and trust schemes administered by VitalityHealth with the benefit of Vitality Plus and certain VitalityLife products. For VitalityLife you'll need to add Wellness Optimiser or Vitality Optimiser for a £4.50 fee per month plus have a minimum monthly premium of £30 for a single policy and £40 for a joint policy. This fee is subject to change. To find out about these charges please read our reward terms and conditions. For VitalityInvest plans, you can add Vitality Plus to your VitalityInvest Retirement Plan in drawdown for an additional fee of £4.50 per month. Vitality Plus is not available on other VitalityInvest plans.

This benefit applies to an annual (12-month) Amazon Prime membership only. This one year Prime membership benefit can only be applied to a personal Amazon.co.uk account. It cannot be applied to a Prime Student or Amazon Business account. There is no Vitality discount on an Amazon Prime monthly membership, and it cannot be used in conjunction with any other Amazon Prime offers. Only one Vitality member aged 18 or over per household can receive the Amazon Prime benefit. Eligibility for this offer is subject to financial circumstances and status. You’ll need to pass a credit check and agree to a 12-month online consumer credit agreement (0% APR) with the lender. You’ll pay £0 or £7.90 per month over ten months by variable Direct Debit, based on the Vitality activity points you earn. If you’re unable to maintain your payment contributions the lender reserves the right to cancel your credit agreement. If you cancel your Vitality plan and haven’t completed your payment contributions under the credit agreement, your credit agreement with the lender will continue under the terms of that agreement. From time to time we change the way we award points for tracking physical activity, but you’ll always be able to claim the monthly saving by getting active.

VitalityHealth, VitalityLife and VitalityInvest are trading names of Vitality Corporate Services Limited who, for the purposes of this offer, are acting as a credit broker only and not a lender. AfforditNOW is a suite of lending products offered by PayBreak Limited, the exclusive lender. PayBreak is unable to offer credit to members living in the Channel Islands. Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority, whose registered office is at 3 More London Riverside, London SE1 2AQ. PayBreak Limited is authorised and regulated by the Financial Conduct Authority, whose registered offices is at The Block, Ashley Road, Altrincham WA14 2DW.