Sky, Cello and 3View Made Sky Player Deal

Posted on: 9 April 2010

By:Patrick Oliphant

In an agreement with Cello, a manufacturer of LCD TVs, Sky the UKs leading digital TV supplier and 3View, a provider of hybrid DTT (digital Terrestrial Television) and IPTV set-top boxes; the Sky Player is to launch on a new range of set-top boxes and internet ready television sets.

Sky Player is Sky’s online TV service geared to customers who want to access their service from other devices other than a television. Sky Player provide access to services such as UKTV, MTV, Living, ESPN and Some of Sky’s top channels like Sky Sports, Sky movies and Sky1.

“The coming together of ground-breaking video services like Sky Player with innovative platforms like Cello and 3View demonstrates the vibrancy of the evolving internet video-on-demand sector” Said Griff Parry, Sky’s director of on-demand. “We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content.”

With nothing yet from the BBC about project canvas, a free internet TV platform, the market is still open to Sky and others in the sector and quality internet TV is only available for paid subscription. To access the player customers will purchase these new devices as usual and access Sky Player as a pay TV option.

According to John Donovan, Managing Director of 3view, “3view combines the latest free TV with fantastic internet content, so the deal with Sky Player is a perfect fit for us. Sky is using the power of the Internet to deliver quality content in an intelligent and consumer friendly way. By offering Sky Player on 3view’s simple to use, broadband connected set-top box, we are giving Sky access to a whole new market. Not only this, but it provides 3view users with access to a great range of movies, sport and other Sky programmes.”