Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Canadian Life and Health Insurance Association (CLHIA), a nonprofit organization for insurance companies, made more Canadians aware of the repercussions of benefit fraud to deter them from committing any fraud.

HealthyWomen, a non-profit women’s health organisation, encouraged American women to look after their health by conducting a nationwide health survey and promoting the results through social and its website.