Back by popular demand, A Better Breakfast roadshow is back in West Berkshire.

In the midst of the month long road show, seven food and drink sponsors will be setting up stop in Newbury, offering the public something different to try for breakfast.

From spreads, natural cereals and brews, to yoghurts, on-the-go breakfast drinks and biscuit bakes, there will be lots to try.

The team will be at the Tesco Extra store in Pinchington Lane, Newbury on Thursday, March 10 from 10am to 6pm.

Food and drink brands taking part in the campaign include; belVita, Jordans, Marmite, Meridian, PG Tips, The Collective, and Up&Go.

A Better Breakfast

This is the second year that the ‘A Better Breakfast’ campaign has run, and the Brand Believers are still aiming to raise the importance of the first meal of the day - breakfast; more than 45 per cent of Brits regularly skip Breakfast every day.

Brand Belief’s managing director, Brian George said: "Following last year’s highly successful inaugural event, we’re really delighted to be able to bring back A Better Breakfast this year but on an even bigger and better basis and with an increased, and in line with current trends, healthier direction.

"So it’s great to be able to welcome back both brands from last year as well as some exciting new and iconic sponsors.

"We look forward to once more engaging with consumers across London, South and Midlands and encouraging them to get back to breakfast."