Droga5 New York created the humorous spot, which promotes a British beer during a patriotic US holiday. The campaign is a follow-up to Newcastle Brown Ale’s "if we made it" spot, which explained what the brand’s Super Bowl ad would have looked like if it had bothered to make one. The latest film was written by Ryan Raab, art directed by Dan Kenneally and directed by Randy Krallman through Smuggler.