I factory reset my lenovo a376 icecream sandwich 4.0.3. and i get market instead of play store. the market keep crashing and after i use mobo market to download coc, it says need google play service.i tried using APK but still fail to install

I factory reset my lenovo a376 icecream sandwich 4.0.3. and i get market instead of play store. the market keep crashing and after i use mobo market to download coc, it says need google play service.i tried using APK but still fail to install