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Sporting News' in-depth, comprehensive content will be distributed via a new mobile sports portal accessible via the site listed below. The site will provide sports fans with expert analysis, real-time game coverage, fantasy reports and feature articles by Sporting News' seasoned writers and go2 mobile correspondents – the latter who'll deliver a unique and local sports perspective. Sporting News Flash audio content on topical sports stories will also be made available daily to the portal via UpSnap, a leader in mobile entertainment.

“Sporting News is a well-respected and admired brand in the sports industry, and we look forward to building our relationship with them as we further enhance the go2 user experience,” said Tim Solt, SVP of Sales and Business Development of go2 Media. “go2 is constantly looking for simple ways to deliver compelling information to the increasing number of individuals who access the web from mobile devices, and we believe our partnership with Sporting News creates a rich multimedia experience for our users.”

"We are excited to distribute the great Sporting News content to die-hard sports fans literally everywhere," stated Clancy Woods, President of Sporting News Radio. "This unique association with go2, and its wide range of distribution platforms, will allow Sporting News to have a dominant position in the mobile sports marketplace."

Mobile users can have the go2 Sporting News link sent directly to their phone via SMS text message by texting ‘SN’ to 80108; the service is free, though standard messaging rates apply.

About go2 Media
go2 Media™ (go2.com) is a mobile media company that provides users valuable and compelling information fine-tuned for their mobile device. The company has longstanding relationships with carriers and advertisers; industry-leading deck placement, traffic and advertising-supported content; a network of localized, personal mobile correspondents; and multiple platforms for content delivery. go2 Media is headquartered in Boston, Mass. with offices in Santa Ana, Calif.

go2 and the family of terms carrying the “go2” prefix are registered and unregistered trademarks or service marks of go2 Media, Inc.

About Sporting News
Founded in 1886, Sporting News is a multi-media company catering to die-hard sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; a daily digital newspaper, Sporting News Today; a national radio network, Sporting News Radio; a leading community-based website, SportingNews.com; and various sports yearbooks. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, Sports Business Journal, Sports Business Daily, NASCAR Scene, NASCAR Illustrated and Inside Lacrosse.

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