The nipple censoring policy of Instagram has sparked plenty of debate among users, specifically around the double standards in regulating images of different genders.

First there was the ongoing #FreeTheNipple gender equality campaign championed by the likes of Miley Cyrus and Chrissy Teigen, and now there is Instagram account @Genderless_Nipples, which is taking on the policy one extreme close-up at a time.

The account's mission statement is described in the bio as: 'Men are allowed to show their nipples, women's get banned. Support ALL genders! Let's change this policy!'

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Which is it? Instagram account @Genderless_Nipples is posting close-up images of men and women to challenge the social media site's nipple policy

Making the statement: Each image is accompanied by inspiring quotes such as 'no one is free when others are oppressed'

Every post shared on the account is of a nipple, just one at a time, photographed in an extreme close up.

Each image is accompanied by an inspiring caption about equality, such as 'No one is free when others are oppressed' or 'People of quality do not fear equality'.

Effectively making their point, it is impossible to tell while of the body parts belong to men and which belong to women.

It also addresses the absurdity of nipples being more closely censored than other forms of graphic material on the site.

'We don’t understand that violence in any kind of form is legal, while female nipples aren’t,' the group tells Daily Mail Online.

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Telling it: The account encourages people to send in images of their own nipples

The point: The group points out that graphic images like those depicting violence are not as regulated as nipples

Inspired: The creators came up with the idea after hearing comments during the US presidential election

Got it: Proving their point, the social media site has only removed one of the images, and it was of a male nipple

Advertising students Morgan-Lee Wagner, 21, Evelyne Wyss, 24, and Marco Russo, 28, who are from Germany, Switzerland and Brazil respectively but based in New York, came up with the idea for the account after hearing comments during the presidential election.

'We started interning in New York shortly before the elections,' the trio say. 'During that period, so many horrible things were said by candidates, and their supporters, about woman rights and gender equality, that we decided even though we’re not from the US we feel responsible to do something about it.

'And what better way to start spreading a message of gender equality than pointing out the rules of social networks? The place where we all participate and express ourselves daily!'

So far, their cause seems to be doing exactly what they intended. The moderators of the site have left every photo untouched, save one: a male nipple, which they removed for violating the policy.

Big moment: The trio shared the notification, addressing the site by saying, 'you can't even tell the difference between male and female nipples; who could!?'

Off and running: The original account created was hacked and shut down, though the group insist that it wasn't Instagram's doing

Rocketing away: With the new account only up for three days, it already has around 3,000 followers

'We just had one of our male nipples removed. Instagram, you can't even tell the difference between male and female nipples; who could!?' they wrote in a post.

'So why even bother banning female nipples if they can be so similar?'

The group also suffered a bump in the road when their original account was hacked - though they insist that it was not Instagram's doing.

Currently the new account page has around 3,000 followers, a number which is swiftly growing, after only three days of operation. They are also receiving plenty of donations in the form of images to use.

'We receive many emails with nipples of people who want to contribute,' they say. 'The comments are very interesting as well, people are discussing with each other, it sparks a conversation and that’s exactly what we want. Get people to talk and think about it. And hopefully Instagram itself too.'