TYR SWIM

Advertising, Creative Direction, Photography, Print

As Creative Director at TYR, I directedand produced photo and film shoots with some of the world's top athletes and photographers, created international ad campaigns for the Olympic Games, launched engaging live-stream video and social media content for the Ironman World Championships, and collaborate with world-class designers, product developers, retouchers and producers.

I also worked with our parent company to create advertising materials for licensees Juicy Couture, DKNY and Coco Reef.