Can FreeCharge Be The Trump Card For Amazon’s India Play?

Global e-commerce major Amazon.com Inc. has reportedly thrown its hat into the ring to snap up FreeCharge not only to ramp up its presence in the Indian payments space dominated by players such as Alibaba-backed Paytm, but also to steer ahead of homegrown rival Flipkart.

“With a strong e-commerce engine to its credit, Amazon has to first build a critical mass of vendors and partners, which will then make it easier for consumers to move onto the Amazon Pay platform,” Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, had said during an earlier conversation with VCCircle.

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