The top trends for December 2018

It’s the hap-hap-happiest season of all and people on Pinterest are getting ready for the holidays. From home decor to food, here are the trends that are adding a twinkle to people’s searches and saves on Pinterest right now.

Sometimes the best gifts are the ones that can’t be bought. As people take to their crafting benches, searches for photomontage (+50% YoY), smoke art (+104% YoY) and cardboard art (+93% YoY) are all seeing massive crowd appeal. “Made with love” tags not included.

Everything that glitters is gold

Though it may seem early, the ho-ho-holidays mean awards season is just one month away, and more people than ever before are looking for ways to roll out the red carpet for their viewing party guests. Searches for red carpet party ideas are up 255% YoY.

Use insights to inspire your next campaign

Work these trends into your next campaign to reach people while they’re shopping this season. Some ideas to get you started:

Get in the holiday spirit! Offer tutorials to show people how they can use your product (or packaging) to create a one-of-a-kind present.

Selling home goods? Knock people’s doors off with styling tips for open closets.

Tis’ the season for easy, festive food. Work your product into one-pan recipes (like burrito casseroles) to appeal to hosts and guests looking for a feast in a flash.

Help people roll out the red carpet with ideas for the ultimate award show viewing party. From a gold medal charcuterie board to a cozy couch upgrade, weave your brand into food, drink, home and entertainment ideas that are sure to win big.

Check out our Audience insights tool to learn more about what trends are likely to resonate with your audience based on their interests.