Pichel & Schwab, 174 Bedford Ave, Brooklyn NY

The business of Pichel and Schwab was first listed in the Brooklyn directories around 1897 as “liquors” at 174 Bedford Avenue. They are not listed in 1895. The business was listed in the various Brooklyn Directories up through 1920. Most listings labeled them as either “liquors” or “wine merchants.”

1900 census records list Adolph Pichel, Jacob Schwab and his son Daniel, all living at 174 Bedford Avenue, so it appears they were the founders of the business.

Up through 1907 the business listed a single address at 174 Bedford Avenue, then in 1909 they added a second location at 1351 Fulton Street. Both of these addresses were listed between 1909 and 1914. The directory classifications generally labeled the Bedford Avenue location as “wholesale liquors” or “wine merchants.” The Fulton Street location was simply labeled liquors so it was probably the retail store.

The 1910 census records showed Adolph Pichel living on Bedford Ave and Daniel Schwab living on Fulton Street. Based on this I assume it was a relatively small operation with each living at or above one of the stores.

Over the years, they occasionally listed other addresses as well including: Metropolitan Ave., corner of Graham and 48 Sumpter. I assume these were also retail locations.

In 1915 they dropped the Bedford Avenue address and just listed the single location on Fulton Street. By 1920 the business had moved to 278 Ralph Avenue, also in Brooklyn.

The business was almost certainly a victim of National Prohibition. The February, 1920 telephone book listed Pichel & Schwab, liquors, at 278 Ralph Avenue. Three months later, in the May listings, the business name had changed to Pichel Products and 1920 census records listed Adolph Pichel’s occupation as “wholesale merchant – candy.”

Daniel Schwab was also included in the 1920 census with no occupation. By 1930 he was in the oil business

One of the products they were associated with was King David’s Monogram Whiskey. A Pichel and Schwab shot glass, exhibited on e-bay, advertised both the Bedford Avenue and Fulton Street addresses.

The building at 174 Bedford has recently been razed. In 2015 a new building was under construction there.

The bottle I found looks like a pretty common champagne style beer bottle. Based on the above research, it may have contained wine or at some point they also bottled beer. The bottle has a tooled blob finish (12 oz) embossed with the Bedford Ave address.