PivotPoints: Weekend Reads for 12.4.15

We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business.

Online Advertising: 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings: The vast majority of experienced paid search advertisers fully understand Google AdWords campaign settings. However, these settings often go unnoticed by novice advertisers. Simply being aware of these settings and their implications can save advertisers hundreds to thousands of dollars out of the gate. In this article, I’ll cover five tips for new advertisers related to Google AdWords settings. – Read More

Search Engine Optimization: Are Paid & Organic Distinct Channels? Not So Fast: Rational people with years of digital marketing experience are supposed to know that paid and organic search are separate channels requiring separate budgets and different forms of optimization. Sure, we understand that the buyer’s journey might involve research phases and multiple influences from different searches, exposures to display ads, email, the brand and more. In that sense, we should be aware that digital marketing programs are integrated. – Read More

Social Media: Facebook rolls out live streaming for users, message and event tools for pages: As Facebook encourages content production on its platform, it’s giving tools to more users—and marketers. Facebook introduced Live—the social network’s version of Meerkat or Periscope—in August, but that was available to only a handful of celebrities, public figures and users with large Facebook followings. Now, Facebook is rolling Live out to iPhone users. On Thursday, roughly 5 percent of iOS Facebook users gained access, but it’ll expand to more users in the upcoming weeks. – Read More

Websites: The Six Biggest Mistakes In Corporate Blogging: Content marketing, like any other business initiative, is a learned skill. It’s not as simple as sitting down at your keyboard and typing out a few bits of advice relevant to your niche. (It actually used to be a lot like this, but now it is much more competitive.) In fact, corporate blogging is a learned discipline, just like accounting, marketing and good management. – Read More