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Start Me Up! A profile of mobile analytics tool Appsee

Apps are an important part of many multichannel marketing strategies, whether it be for a big retailer, a travel company or a not-for-profit.

Although users are more and more accustomed to smartphones and tablets, that brings with it hundreds of hours of learning that shouldn't be contradicted. Designing an app that just works is a difficult task and aside from determining the way to platform your app, perfecting the user experience (UX) is the next priority.

There are many UX companies out there. Appsee is a new player in the market, providing software to put an app through its paces. They're the latest company to feature in this, our Start Me Up feature.

In one sentence, what is your product/service?

Appsee is a simple and powerful mobile analytics platform that enables you to measure, understand and improve the user experience in your mobile app.

What problem(s) does it solve?

Appsee enables app developers and publishers to put themselves in the users’ shoes and visually understand exactly how their users interact with their app.

Appsee focuses on the reasons for these interactions by providing an extensive user experience & behavior analytics platform. In order to gain an in-depth understanding of why users may drop your app after only a few engagements, why they do not convert on certain screens, why they abandon their checkout at a certain point you must dig deep into this user experience and behavior.

Three main features of our visual mobile analytics differentiate Appsee from traditional mobile analytics solutions:

User Recording

See everything the users do in the mobile app by watching video recordings of real users' sessions. We capture every screen, tap, swipe and action by using an SDK integrated into your app.

Appsee records a sample of your users so you can see exactly how they experience your app. This is a great way to see which problems users encounter and what makes them complete (or not) the various processes within your app.

Realtime In-App Analytics

With Appsee's advanced in-app analytics reports you'll be able to understand:

Where users spend most of their time in the app?

Which screens have the highest quit rate?

What is the user flow between screens?

Which screens contain a problematic or confusing UI?

Touch Heatmaps

Appsee tracks all touch gestures (taps, swipes,pinches) in each of your app’s screens, and aggregates them into a visual touch heatmaps.

With Appsee’s touch heatmaps you'll be able to understand:

Which parts of every screen are more interesting?

Which call to action buttons are being ignored?

Which features are used and which can be removed.

What are your immediate goals?

Our immediate goal is to expand our user base worldwide.

Appsee's mission is to help companies deliver the best possible customer and user experience in their mobile apps. Our customers include companies from a wide range of industries such as travel, news, gaming and real estate.

What were the biggest challenges involved in building the tech or your team?

We've been faced with and successfully overcome quite a few technical challenges when developing our mobile analytics:

Video recording of sessions in real-time, without impacting the app performance and responsiveness.

Automatically detecting all user interactions and actions and present them in an easy to understand dashboard.

Single-line integration of the SDK, without requiring any extra work from the developers.

Storing and analyzing big data (>1bn data points per month).

How will the company make money?

We offer a free plan, so every app developer and publisher can create a free account and use Appsee mobile analytics (www.appsee.com/start).

Our paid plans offer monthly or annual subscription, include the premium features, and their pricing is based on the number of apps and number of monthly sessions.

Who is in your team?

Zahi Boussiba and Yoni Douek are the co-founders. Zahi is the CEO who is in charge of the strategy, business development, legal and finance. Yoni is the CTO who manages the R&D team. Alon Even (me) is the VP Marketing.

Where would you like to be in one, three and five years’ time?

In a couple of years from now, we'd like to dominate the mobile analytics market as the leading platform that provides the most comprehensive solution for tracking the mobile app's users end to end, which includes both the user experience & behavior analytics and traditional analytics.

Other than your own, what are your favorite websites / apps / tools?

Our favorite apps are LinkedIn, Twitter, Flipboard, Pulse, Jango to name a few.

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