We kick off today's email by taking a deep dive into the redesigned App Store. The changes are significant enough to refer to the new App Store as App Store 2.0. In particular, we focus on the motivation and strategy behind the changes. The discussion then turns to Apple's big bet on editorial curation in the App Store and how it may impact users/developers. The email concludes with the broader implications found with the redesigned App Store. We look at growing competition for apps from Facebook, Google, Tencent, and Amazon. In addition, we go over Apple's ultimate goal with the redesigned App Store considering management's broader view on apps and content.

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