Enterprise & partnerships

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Synopsis

This unit is designed to expose students to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units students will analyse the critical factors associated with marketing in a global arena. Students gain a practical understanding of these issues in a global context through the visitation program which forms an integral part of this unit.

Outcomes

The learning goals associated with this unit are to:

appraise global marketing and the nature of the forces impacting marketing at a global level

evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into, and an understanding of marketing in a global context

compare and analyse a number of senior marketing managers perspectives and marketing strategies

evaluate the importance of cross cultural issues on marketing and their impact on global marketing strategy

develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.