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Heard the phrase, ‘A Diamond Is Forever’? Probably. It’s been in every De Beers engagement advertisement since 1948 (as of 2016), and was also awarded the “#1 Slogan of the Century” by Ad Age1. How did this famous slogan come about? A quick step back into history… Diamonds were seen as an extravagance for the […]

Clients often ask us “When should I send out my email campaign in order to get the best open rate?” And our answer often generates quizzical looks (and sometimes icy stares): “You should send it when the recipients have the highest likelihood of opening it”. It’s a valid question – and we’re not trying […]

Hedge funds and PE funds need to position their brand in front of their performance… Hear me out. This is what the landscape looks like today: Service Providers Brand Pedigree Performance Less important ————————————— Really Important This is what I think it […]

The manner in which people want to receive information is evolving and the form information takes is changing. Being direct, you will have a much better chance of engaging new LPs if you acknowledge this reality. And recognize I am not implying that LPs need less information. I am simply saying that you need to […]

Marketing Power – The ability to achieve the desired results you want through marketing. There is a formula: Relationships + Audience + Awareness + Technology = Marketing Power RELATIONSHIPS I recognize that relationships are hugely important, simply note that you very rarely accomplish all you want to accomplish leveraging relationships […]

My partner, Kyle Dunn, nearly convinced Sam Elliott’s agent to have Sam do the voice-over for a hedge fund video we produced. His resonant and recognizable voice was ideal to convey the message of an off-Wall Street, thoughtful and independent-minded manager. Of course, we could have just written a marketing deck that says, […]

There is a huge swath of people within the alternative investment community that will look at the design of the page above and have an aneurysm. And it is for that very reason that most of the marketing within our industry is lackluster at best. This is how the conversation between a […]

At Meyler Capital we are always thrilled when a brand story we create with one of our clients makes a notable change in the way a company perceives itself, and in turn, is perceived by others. There’s so much branding BS that goes on in the world, the idea of a simple brand story […]

Combining a Great Strategy with a Strong Brand There’s a high concentration of Scotch distilleries in Scotland: over 100 fully-licensed operations on an island with a population of < 5.5M people. To put it in perspective, there are more Scotch whisky distilleries than there are McDonald’s outlets in Scotland. On top of that, there are […]

Looking at Pedigree in a Whole New Way Whether you have stunning good looks or a face best suited for radio was all determined long before you were born – by the genes each of your parents contributed (so go ahead and blame them for that movie career which never took off.) The same genetic […]