When to get social: A cheat sheet

With any business engaging your target audience is crucial to your success and many companies turn to their social channels to get the job done. After all, it allows us access to thousands of people all over the world from the comfort of our couch. However, social media can be daunting to keep up with due to its ever evolving nature and the growing number of platforms out there. Prioritization is key to maximizing your resources and efforts.