“The Zigzag Principle is founded upon rock-solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.”

Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me

“Our economy will be saved and grow again through the industry of focused entrepreneurs who will hire thousands of employees to meet the needs of customers. This thoughtful and inspired book will guide creative and energized business men and women to accomplish their loftiest dreams and restore America's prosperity once again.”

“The Zigzag Principle is the new way of doing business. It will increase your chances of success by 90% and eliminate so much of the stress that business owners face.”

Garrett Gunderson, New York Times bestselling author of Killing Sacred Cows

“The Zigzag Principle has revolutionized the way I run my business. It works, it measures, it performs. Every business should know and implement this principle!”

Curtis Blair, Co-Founder and General Manager, Froghair

“Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.”

Roy H. Williams, Author of the New York Times and Wall Street Journal bestselling Wizard of Ads trilogy

“I don't believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you've already made some mistakes then you'll find The Zigzag Principle to be a no-b.s. guide to starting, nurturing, and succeeding at entrepreneurship.”

“Entrepreneurs, you need NOT fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book.”

Overview

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read–and the principle works.

Zigzagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich has started 33 business. Eleven were miserable failures, but eleven others grew into multimillion-dollar successes. This experience and his passion for business provides Rich with the material for The Zig Zag Principle.

Thousands have purchased the book. Find out more about who is Zig Zagging, and how you can join in Order Now.

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