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Photokina report

Tuesday 19th, September 2006

Posted by: Dennis Hissink

Some developments are so ground breaking that you just have to give them your attention. Take the new SanDisk Extreme IV CompactFlash memory cards, for example; they are already ahead of things that have not even been put on the market yet. With the Extreme IV CF, SanDisk is so far ahead of the competition that they don't stand a chance of catching up with them in the foreseeable future. SanDisk was already firmly in control of the professional memory card market, partly due to the Extreme III card. The introduction and sale of the SanDisk Extreme IV gives professional photographers a very interesting solution to problems with memory. Let's take a look at the figures: Extreme III has a very respectable speed of 20MB/sec for both reading and writing data. Nothing wrong with that, you would think, but the SanDisk Extreme IV CompactFlash memory card does 40MB/sec. This is double the speed and means that SanDisk has produced the fastest memory card in the world!

Photokina 2010 Report - SanDisk Corporation announces the availability of its smallest USB flash drive to US and Canadian consumers. The SanDisk Cruzer Blade is about the size of a standard size paper clip and weighs approximately the same as a penny, creating a tiny footprint that fits easily on a keychain or mobile phone dongle. Despite its small size, the USB flash drive packs high-capacity storage at an affordable price. Available in capacities ranging from 2 gigabytes (GB) to 16GB, the SanDisk Cruzer Blade lets consumers take their favorite digital content with them wherever they go. A 4GB flash drive can store 1,000 songs, 1,200 high- resolution photos, or 8 hours of 768kb/s video.

Pretec, creator of the highest capacity CompactFlash card in the world (48GB) and the fastest CF card in the world (333X) will demonstrate even higher capacities including a 64GB CF card, in the Leaf booth (West Hall 4.2, B009) and CFA (Hall 5.1, G-019) at Photokina 2008. Continuing the revolution in the field of flash memory card speed and capacity, Pretec releases 64GB and 100GB, 233X CF cards with access speed of up to 35MB/s, overtaking the Pretec 48GB CF card, the previous world’s record holder for highest capacity CF card; and super high speed 333X 32GB and 50GB CF cards capable of running up to 50 MB per second of Read/Write speed, the highest speed CF card in the world.

Leaders in music, retail and flash memory technology announced they’re bringing consumers an innovative, new physical music format, dubbed “slotMusic.” microSD cards will soon be made available with pre-loaded, high quality, DRM-free MP3 music of top artists from EMI Music, SONY BMG, Universal Music Group, and Warner Music Group. A selection of slotMusic cards will first be available at brick-and-mortar and online stores throughout the U.S., including Best Buy and Wal-Mart, with Europe to follow. A list of slotMusic albums, availability and pricing will be announced in time for the coming holiday season. SanDisk, inventor of the microSD format, is leading the technology development behind slotMusic.

Who says big cards can’t be fast? SanDisk Corporation announced the 32-gigabyte (GB) SanDisk Extreme III CompactFlash (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.

SanDisk set a new speed record of 30 megabytes per second for Secure Digital flash memory cards with the introduction of the SanDisk Extreme III 30MB/s Edition line of SDHC flash memory cards. The new SanDisk flash memory cards, expected to be available worldwide in September in 4GB, 8GB and 16GB capacities, are designed to deliver peak performance when used with the new digital single-lens reflex (DSLR) camera, Nikon D90. The Nikon D90 is the industry’s first DSLR camera to support SanDisk Extreme III 30MB/s Edition SDHC cards at increased performance.

The days where consumers would expand their storage capacity with an 8 MB flash memory card are a long time ago. microSD cards with 32GB for a smart phone are a common fact. The increase of capacity is significant, but so is also the capacity we need for all our digital data we collect. Mobile imaging photographers shoot with their camera phone, DSLR photographers capture stills and HD video, and camcorder enthusiasts capture their favorite moment in Full High Definition quality. Due to the increase of high resolution material, more storage capacity and more speed is needed. The flash memory card and the hard discs are the most popular and used storage solutions. Cloud storage could become a storage solution for the near future. This type of storage and 3D Blu-ray storage are under development and maybe showcases - among the dozens of flash storage solutions - at the Photokina show 2010.