New Workshop! Measure to Success: Creating a Performance-Driven Sales Team

I am pleased to announce I’ll be running my sales management workshop Measure to Success: Creating a Performance-Driven Sales Team in the Language Industry on 26th April in London.

This workshop is particularly designed for translation company owners and sales managers, but anyone in sales will benefit. This workshop in 2012, which was sponsored by the Associate of Translation Companies, was given one of the highest ratings of any ATC workshop by the participants.

The primary goal of the workshop is to help you hire, build and manage a performance-driven sales team that is in alignment with the way in which today’s customers buy our services.

We start by dispelling long-held myths about what makes a great sales person. We’ll learn how today’s market is demanding a different skill set that makes a sales person successful. We’ll investigate the reasons for this and identify qualities to look for and foster in sales people that will help ensure their success.

Then come the practicalities of setting measurable interim sales goals to encourage maximum performance from your sales team. You’ll come away with specific ideas in mind for motivating members of your own sales team.

We’ll then focus on management oversight of the sales pipeline and its impact on sales forecasting using industry-specific, real-time examples. You’ll have strategies in mind for troubleshooting problems, knowing when to walk away from opportunities and accurately forecasting revenue!

Workshop Overview

• The new sales paradigm

• The first 90 days in sales

• Measurable goals for sales results

• Managing for predictable pipelines

• Reliable forecasting without a crystal ball

The venue is the lovely boutique hotel The Academy at 21 Gower Street, which is conveniently located near Euston and Kings Cross Stations.

The rate for this workshop is just £350. Multiple attendee discounts are available. Contact me directly at jessica.rathke@l10nsalesmarketing to discuss.

Numbers will be strictly limited to 15 attendees to encourage maximum delegate participation in this interactive course. All bookings will be treated on a first-come-first served basis via the booking facility.

Add a Comment

This page is having a slideshow that uses Javascript. Your browser either doesn't support Javascript or you have it turned off. To see this page as it is meant to appear please use a Javascript enabled browser.

Customers comments

I applied many things I learned from your Translation Sales Academy in a recent client meeting and they worked like a charm. I gained a new customer!

Milena Vegnaduzzo, Lexilab

Jessica provided a masterful 2-day course that was filled with relevant content, role playing, discussion time, and had put 120% effort to ensure that every single academy participant understood how to apply it in their every-day sales interactions

Mladen Cvijanovic, NCT Linguistics

Your Presentation Master Class was a very fulfilling experience. You helped me find my presentation style and capitalise on my strengths...my product demos are more dynamic and “me” than ever!

Lydia Simplicio, SDL

I participated in Jessica’s Online Translation Sales School in Autumn 2015 and have no hesitation of recommending it. The sessions were well-prepared, the materials useful and the content widely applicable and scalable. She is very hands on in her approach thanks to her solid background in the industry and she ...

Tytti Laine, Vellamo Language Services

A fantastic presentation that was extremely informative and helpful to our business, presented in a very inclusive and friendly way – highlight of the conference for me!