Digital Marketing Also Known as E Marketing or Data-driven Marketing

Digital marketing is also known as E-Marketing, is a promotion of products or services or events programs using digital technologies mainly on internet but also includes mobile phones and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platform are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business' website.

Website Traffic

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real time by using digital analytics software like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

In this era of huge digitalization, now approximate 60% businesses sales are generated through eCommerce. So, it becomes obvious for most of the business owners need to set up their shops online. And so they need help from the professional digital marketing company to market their business online.

Now our world getting digitalized, if you want to promote your business then definitely you need a help of Digital Marketing. It is not only increasing the business growth but also make your online reputation.

Digital marketing is quickly growing and attaining more recognition in the marketing field, while it is also setting the marketing trends of future. For the growth of any company, digital marketing campaigns are must to consider.