BMW is also getting into the hybrid game with hybrid versions of its 3 and 5 Series sedans, named the ActiveHybrid3 and ActiveHybrid5. Both hybrids are pretty much identical to the non-hybrid versions on the outside and they are powered by twin-turbocharged 3.0L six-cylinder engines and electric motors with a total output of 335 horsepower and 330 lb-ft of torque. They can drive up to 2.5 miles on electricity alone and it only takes 5.7 seconds for the ActiveHybrid5 to reach 0-60 mph. BMW announced that the 2012 ActiveHybrid5 will start at $61,845 when it arrives at dealers this March. BMW hasn’t announced the pricing for the ActiveHybrid3, which arrives this fall.

The Honda CR-Z was first introduced as a concept vehicle in 2007 with the production version finally arriving at the end of 2010. As soon as the CR-Z concept was unveiled, it immediately brought back memories of the Honda CR-X from the 1980’s with its sporty body and two seat layout. Unfortunately the CR-Z doesn’t quite have enough “sport” under the hood. Honda calls the CR-Z a “sport hybrid,” but 122 horsepower isn’t going to draw much attention on a track — but we have hope!

Fisker, a new name to the automotive industry recently released its first model, the 2012 Fisker Karma, which takes a hybrid system and wraps it in a sexy four-door body. The Karma is powered by an electric motor with a 2.0L turbocharged range-extending engine — think of it as a much sportier alternative to the Chevy Volt. The Karma has 403 horsepower, the ability to travel up to 50 miles in full electric mode, and it can reach 0-60 mph in 6.3 seconds with a top speed of 125 mph. The only major draw back is that its $90,000 price tag is beyond the reach of most buyers.

So what’s next for the hybrid segment? At this year’s Detroit Auto Show, automakers unveiled a host of new hybrid models that we will soon see in showrooms. The new hybrids offer the latest hybrid technology, but with more emphasis on “style” and “sport” than ever before.