Published By Datamonitor

Published By Datamonitor

According to Savola's chief executive, Zouhair Eloudghari, the company will raise its edible oil refining capacity in Saudi Arabia to 400,000 tonnes per year when a new refining unit comes online at the end of 2009. Mr Eloudghari said that Savola, the world's largest producer of branded cooking oil, will use the added capacity to boost market share in the Levant and particularly in Syria and Iraq.

Published By Datamonitor

Campbell Soup Co has thrown the door open for anybody to make suggestions that will help business by unveiling its 'Ideas for Innovation' program. It is presented in the form of a website, on which budding inventors can submit ideas regarding any area of operations. This draws on the emerging 'crowd sourced' trend which promotes interactivity between manufacturer and consumer.

Published By Datamonitor

Published By Datamonitor

Nestle is aiming to utilize the Japanese design principle Kansei, a way of translating emotions and impressions into physical design, in order to boost the appeal of its products. As packaging is an integral part of what attracts a consumer to a product, Nestle hopes that incorporating emotions into packaging designs will enhance the overall product experience and increase its sales.