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travel advertising

For most people an airport consists of check in, security, gates and planes. However, this is a couple of snaps of a recent trip through Auckland Airport. The opportunity to market to higher income business people seems to inspire more creative advertising. Advertising is often the only part of an airport that changes regularly so brands can make an impact by interrupting the familiar landscape of frequent travellers.

The following brands have done a great job by ulitising unconventional spaces for their advertising messages. Auckland Airport is doing a great job of working with brands and maximising the possibilities for advertising space to be sold.

Do you have any unusual places you find advertising inspiration? I would love to hear them! BMW – X5 4WD

Fly Buys have installed an interactive billboard at Wellington Airport that truly delivers on their brand position “Everytime you swipe, something a little bit good happens”. It was great fun watching the genuine surprise and delight as people swiped their Fly Buys card to dispense a blue gumball. The concept captured the attention and imagination of adults and children alike and I’m sure will improve the brand perception for anyone who interacts with it. Read more