Genderless underwear company uses breast cancer survivors as models

Genderless underwear company Play Out recently featured breast cancer survivors that have undergone double mastectomies without reconstruction as models in order to challenge the way we perceive fashion, gender and bring awareness to breast cancer

Abby Sugar, the owner of the Play Out told Mashable that the models featured in the campaign are her good friends. One of the models, Emily Jensen, has a support group called FlatTopper Pride that collaborated on the project.