Samsung's delay in releasing 'Galaxy Fold' is a blemish on its top-notch fame

Dan Yoo

승인 2019.04.24 12:15

댓글
0

가나다라마바사

가나다라마바사

가나다라마바사

가나다라마바사

가나다라마바사

가나다라마바사

이 기사를 공유합니다

Major U.S. media outlets reported on April 18 that Samsung Electronics had a number of fatal problems in its pre-delivered Galaxy fold demonstration products to media companies. (Image source = Bloomberg IT reporter, Mark Gurman's Twitter)

Samsung Electronics has postponed the release of its ambitious "Galaxy Fold." This is the first time that Samsung Electronics has indefinitely postponed its release date of its products in global markets. Some observers say that the situation is just as dangerous as the "Galaxy Note 7," which exploded due to a faulty battery in 2016.

"We have decided to postpone the release of Galaxy Fold in order to examine problems that were revealed during the Galaxy Fold review and to carry out additional internal tests," said Samsung Electronics on April 23.

Galaxy Fold is a masterpiece that was developed by integrating new technologies of Samsung Electronics. However, while reporters, YouTubers and other experts were using the products for review, the screen was either turned off or blinking defects were confirmed. Nevertheless, Samsung Electronics said that it will release Galaxy Fold as scheduled, but eventually postponed its release date.

"If a screen protective shield is removed, there will be a defect in the display, but there is no warning message," a reporter from the Wall Street Journal said on April 19. "The Galaxy Fold screen should never be removed," he said, showing footage of banana, orange peel or post-it peeling.

Samsung Electronics canceled its Galaxy Fold briefing events for the press scheduled to take place in Hong Kong and Shanghai, China, from April 22. Samsung Electronics did not come up with any position regarding this.

With the postponement of the planned release of the U.S. market scheduled for April 26, the European launch scheduled for May 3 and the domestic launch scheduled for mid-May are also expected to be delayed one after another.

No one is predicting the time it will take to solve the problem. It seems inevitable that Samsung Electronics' reputation as the No. 1 global smartphone is flawed by the latest incident.

"Considering the Galaxy Note 7 battery case, Samsung's image worldwide crashed after a sudden launch of the product, and it took time to recover it," Yang Joon-mo, an economics professor at Yonsei University, said in an interview with Chosun Biz, adding, "The flaw itself is bad news, but the decision to delay the release was good."