Georgia-Pacific said: "Proctor & Gamble''s motivation for knowingly misleading the public, namely the single-minded effort to obtain greater sales and market share at any cost, is reflected in a long history of unfair competition and deceptive trade practices."

Georgia-Pacific is seeking a preliminary injunction to halt the Bounty ads and is asking for a nationwide recall of packaging bearing the "25 percent thicker quilts" claim, the story noted.

Georgia-Pacific is also seeking unspecified compensatory and punitive damages for profits Proctor & Gamble has made from the product, and triple damages due to "the willful nature of Proctor & Gamble''s false advertising," the story added.