Publicis Aligns
Modem Media
With Ad Agency

Updated May 4, 2007 12:01 a.m. ET

Publicis Groupe announced it is aligning Modem Media, a digital firm it acquired as part of its recent $1.6 billion purchase of Digitas, with its Publicis ad agency. The new unit, called Publicis Modem, will create digital marketing services for the Publicis agency. Martin Reidy, former president of Modem Media, will serve as chief executive of Publicis Modem and assume the CEO post at the existing digital marketing agency Publicis...