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36 Promotional Marketing Facts For 2018 | Eye Opening Stats on Swag

Promotional marketing is alive and well and for many businesses, is an essential part of their marketing mix. So, what makes promotional marketing so powerful (even in the digital age), you’re about to find out. Study after study has shown just how powerful promotional marketing can be, and so, here is the ultimate fact list on promotional marketing statistics.

Brand Recall and Impressions Facts

9 in 10 people who receive a promotional product can recall the branding

8 in 10 people who receive a promotional product recall the messaging

89 percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.

At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.

63 percent of consumers pass along the promotional products they no longer wish to keep.

6 in 10 of them keep promotional products for up to two years.

With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.

Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.

82 percent of people have a more favorable impression of the brand.

Ranked #1 for the most effective form of advertising to prompt action across all generations.

Promotional items average 344 impressions per month

Increased Business and Action Facts

85 percent of promotional products recipients did business with the company giving the promotional product.

52 percent of trade show attendees are more inclined to enter an exhibit that provides some sort of giveaway, according to Princeton Marketing.

Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.

53 percent of the time, promotional products create a more favorable impression of the advertiser.

Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

37 percent of people like a brand on Facebook because of an offer and 43% follow a brand on Twitter because of an offer.

The most used pieces of swag are writing instruments, shirts, and bags.

General Consumer and Prospect Facts

31 percent of U.S. consumers own a promotional bag.

People Respond More Positively To Companies That Give Them Promotional Product Worth Over $5.

53 percent of these people use a promotional product at least once a week.

77 percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.

Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.

8 in 10 consumers own between one and 10 promotional products.

69 percent of consumers would pick up a promotional product if they deemed it useful.

Only one in five people will trash an unwanted promotional product.

48 percent of consumers would like to receive promotional products more often.

Consumers hang on to promotional products for an average of 6.6 months.

Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.

91 percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.

Industry Related Facts

The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.

Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.

The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.

The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.

The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.

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About Us

Founded in 2018, in Palm Harbor, Florida, Promotion Marketing is a company designed to turn marketing ideas into fun, tangible experiences through promotional products. We are dedicated to ethical sourcing, sustainable product selection and to serve our clients by assisting in innovative marketing campaigns.

Our goal is to serve you, in a way you expect. We ensure your image and brand will connect with its target audience. We pride ourselves with 100% customer service satisfaction as a core value and start every interaction with yes is the answer what’s the question.