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Boston-based alcohol delivery start-up Drizly will start delivering in the Rocky Mountain Cold, making Denver the latest city in the company's plans for rapid expansion to become the "Amazon for alcohol delivery."

In January, Drizly announced a round of funding that CEO Nick Rellas said at the time would be used in part for expansion. Since then, the app has launched in New York City, Chicago, Los Angeles and now Denver, with more on the way.

"Consumers are demanding convenience in every area of their life, and the smartphones we carry have become the tool of choice to deliver that convenience," said Nick Rellas, Drizly co-founder and CEO in a statement.

The Denver service will be powered by a partnership with a local liquor store, which reached out to Drizly to bring the app to Denver.

"Stores are recognizing the potential for new revenue streams... and they're keen to get on board," said Drizly spokeswoman Kerry McGovern.

“We are thrilled to partner with Drizly to offer unparalleled convenience to our customers,” said Ron Vaughn, co-owner of Argonaut Liquor in Denver.

Drizly partners with liquor stores which deliver the alcohol and collect the payment, allowing for delivery within 30 minutes, the company says.