Event Details

Learn the basics concepts of PR from the managing partners of one of LA's fastest growing launch-only PR firms. This 90 minute class will cover the do's and don't's of startup PR, what to look for when hiring a PR firm, a PR pitch gone wrong, best practices for launch, and what to do when you cannot afford a PR firm.

Student Takeaways:

Basic definitions of PR basics like "press release" and "the wire"

The meat and potatoes of a PR pitch

How to roll out an "exclusive" story

Actual case studies of a successful campaign and a campaign gone wrong

Damage control

How to grab a reporter's attention

Battle-tested strategies for do-it-yourself PR

Prerequisites: None.

About the Instructors

Kristen Tischhauser is a co-founder and managing partner at talkTECH communications. Kristen brings a decade of public relations and marketing experience to talkTECH Communications, specializing in the lifestyle and technology arenas. Her multi-faceted approach in delivering strategic, results-oriented PR campaigns and launches, expertise in media relations, and grassroots branding tactics has a proven track record.

Chathri Ali is a managing partner at talkTECH communications where she drives all high-level operations, strategy, and account management for clients. Prior to joining talkTECH, she held executive roles at Los Angeles' leading startups including VP of Marketing at Little Black Bag and the Director of New Media at Opportunity Green. As the producer of her own tech news podcast, LATech.TV, Chathri conducted interviews with enterprise companies such as HP, Microsoft, and Google, as well as startups in the mobile application space.

Chathri's focused, strategic approach to launching startups has led to placements in TechCrunch, The Next Web, Fast Company, InStyle Magazine, Glamour Magazine, The Los Angeles Times and over 2 million views of partner videos on YouTube.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.