Salina, NY – The Humane Association of Central New York will be the first organization highlighted as WCNY launches its new “Won’t You Help Your Neighbor?” campaign, station officials said.

The campaign will spotlight community organizations that are promoting causes, said Haley Dubnoff, speaking for the public media station. WCNY will use its television and radio stations, wcny.org and social media to publicize the events, she said.

Items can be dropped off during the event, 10 a.m. to 4 p.m. Sept. 22 at the Humane Association, 4915 W. Taft Road, Clay. They also can be delivered before the event at the association or at WCNY, 506 Old Liverpool Road, Salina, during business hours, station officials said.

Groups seeking to have local causes considered for the campaign can contact Dubnoff at Haley_Dubnoff@wcny.org or 453-2424, extension 245.