‘Make It Last Forever’: A History Of New Jack Swing

A lot of attention gets paid to the way alternative music took over the airwaves in the late ’80s and early ‘90s. That’s all well and good, and the grunge arbiters and politicized riot grrrls certainly deserve their fair share of praise.

The problem arises when you realize that the resources spent on the zillionth Kurt documentary could be spent on a group of artists that caused a different revolutionary shift in the sound of pop radio, albeit on the R&B side of things.

Yo…Keith sweat & Aaron hall were kings b. What these guys did back then was some cutting edge “groove me” “I like” “don’t stop your love” “I want her” “somebody for me” etc niggax in the backyard with a plate ribs in one hand sweating up a storm dancing

i hadnt realized how this era really birthed my love of music and hiphop overall. the sounds from this era are the classics to me. the rap, the RnB, the new jack swing, it was all perfect and as a youngin i spent many allowances on many tapes.

BBD taught me well, “that girl is poison”, “i thought it was me” “do me baby” smh they was kickin to the truth to a young black youth like myself.

I’m PR Strategist for Icon Teddy Riley now 4 yrs! It has been an incredible journey. Maybe you all did not know this but Teddy Riley also took his New Jack Swing Sound to Korea creating 5 No.1 Billboard World Chart songs in Korean Pop Music. Most recently within a few months with a K-POP group called EXO and their this song Call Me Baby [www.youtube.com] Much Love and follow us on Twitter @TeddyRiley1 @MonicaAnderPR