Even more than other types of education, eLearning must struggle to attract learners' attention: the Internet is full of distractions, and adult learners are both busier and more free to indulge in distractions. Helping students to pay attention is a primary concern of training professionals, so here are some optimal methods to win the attention game.
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Looking at websites of some of the biggest companies in the world (think Apple and Google), you’ll see they’ve come a long way regarding web and graphic design. From the days of cramming in as much content as possible, we’ve entered an era where every line, image, color, and call-to-action is well researched and tested to grab your attention, keep you engaged and make you take action.
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So, you have completed your eLearning course or module, and you are ready for learners to begin learning from it. Does this mean that you can move onto the next project and forget about the existing one? Absolutely not!
If you think of eLearning Designers as project managers, you begin to see that there are specific ways in which to interact with already created courses. There are essential questions to ask, features to check, and maintenance windows to update in any existing course.
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In the past 200 years, we have seen the agricultural, industrial, and information revolution come to fruition. Our current revolution is that of experience. Everything from personal streaming to escape rooms is created towards giving a unique moment in our lives. Couple with this, we are bombarded with information in all formats at all times of the day. These two shifts have altered the learners’ perception of what their training courses should be like. This can easily become overwhelming when thinking about design. How can you possibly cater to the needs of each learner when you have upwards of 100 [...]

When you go into a fun house or corn maze, there are literally dozens of paths that you can try to take. What strategy do you take when trying to complete the course? Do you run as fast as you can, not caring how many wrong turns or dead ends you take? Do you develop a strategy and create markers for yourself, so you don’t back track? Do you set markers and have an idea of how far you have gone? These are all different choices that you make. Similar choices can be made when it comes to authoring an [...]