That was until clubs harnessed the supreme marketing potential within social networking with invitations and active online presence. After spending years trying to maintain Google hygiene (read: erasing a digital presence) there is an increasing marriage of the tech sphere and the nightlife circuit. Case in point:

All that said, cue Joshua Niamehr, who has scheduled a TechCrunch meetup at the Boom Boom Room for this Wednesday.

According to his Twitter bio, he's into the entrepreneurial tech space with a multifarious approach : "Loose Diamonds, Laundry Pick Up and Delivery, Launching an Online Grocery Store, Develop Websites and Software in Python & Django, and live to Startup Biz."