Winning the Research Revolution

A tactical guide for modern researchers

Researchers, this is your time.

Customers have changed. Businesses have changed. And the demands on companies looking for a competitive advantage have changed. Market researchers are positioned perfectly to capitalize on this disruption—but you have to be willing to change, too.

Rise to the challenge

The customer-generated feedback, insight and ideas businesses need to thrive has never been in greater demand. However, to reach their full potential in today’s market, researchers must learn to use their skills in a business context, and to prioritize the business value of the work they do.

In this guide, researcher Ray Poynter takes you through:

the drivers of change in research today

how researchers are impacted by disruption

the steps researchers should take to not just survive but thrive

Researchers, this is your call to arms. Will you answer?

Download Winning the Research Revolution now.

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Ray Poynter
Ray is the president of Vision Critical University, the founder of NewMR, Managing Director of The Future Place and author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research and The Smarter Researcher.