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School Breakfast Challenge

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The Department partnered with the Midwest Dairy Council and the Missouri Food Bank Association on year two of the Missouri School Breakfast Challenge.

Challenge Details

Missouri’s School Breakfast Challenge occurred during the 2013-2014 school year. All public, charter and private school districts were automatically included in the challenge and were categorized into five tiers based on enrollment. Schools were eligible for cash prizes if they had a 20 percent breakfast participation increase from the 2012-2013 school year to the 2013-2014 school year. The top three school districts in each of the five tiers with the highest increase in breakfast participation were winners!

Cash Prizes

Five gold awards of $3,000

Five silver awards of $2,000

Five bronze awards of $1,000

Cash prizes awarded by the Midwest Dairy Council were recommended for use toward health and wellness activities to benefit the receiving school district.

Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Dairy Council and NFL, in collaboration with the USDA, to combat childhood obesity.

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements an academics-focused environment.

The Department supports Fuel Up to Play 60 and other nutrition and physical fitness initiatives.

For questions or more information, please contact [email protected] or (573) 751-3526.