BHR Hollywood Reports..............Russell Wilson was lauded for his unquestionable character and leadership qualities. He was viewed as a "good guy" in addition to being a talented -- albeit, short -- quarterback.

Wilson, 27, is also using his Good Man Brand line in line with his Why Not You Foundation in order to raise funds for inner-city education — $3 from every item sold will be donated to charity.

Good Man Brand Blazers

“It’s kind of a mentality of instilling good in the world,” Wilson said of the brand during its launch at Nordstrom. “And instilling good in our children, and instilling good in our society. So, ‘Be Good’ is crucial.”

For every item purchased, $3 will be donated to the Why Not You Foundation, which helps inner-city kids and "big issues like childhood cancer, world hunger, and domestic violence," according to the
brand's website.

"Good Man Brand " Bottoms

"We're going to change a culture through fashion," Wilson said at the launch event Monday night at Nordstrom in Seattle. "This is not a celebrity-driven brand.

Good Man Brand

I wanted to make unbelievable clothes. That was a no-brainer. That's the most important thing."

The line includes everything from shorts and T-shirts, to blazers and shoes. And while the prices aren't as high as those for Kanye West's "Yeezy" line, they aren't cheap. A tee will run you upwards of $76. And for those slip-on sneakers you've been wanting? Those will cost you $298.