Tag Archives: seo link building

SEO is a diverse field and strategy ensures the popularity of the business leading to lead generation. Each website to be optimized requires relevant tweaking in order to be visible in search engine result page. The most crucial part is on-page or onsite SEO, that helps to make the website fit for the search engine. Search engine, mostly Google is the medium where people look for information and other things, so optimization should be done in a way that it will be benefited by the algorithm change Google does to improve the user-experience. It is not only about, inbound marketing, rather the technical side can be managed by the onsite changes but are sometimes overlooked by digital marketers.

Let’s look into the points that generally gets missed:

Using Nofollow for URLs

For hiding the pages or the links that are not for the search engine, to prevent indexing thin content containing pages, internal search result pages for A/B test we use “nofollow” tag. But stop doing this as this doesn’t prevent the page to get indexed but hinders the hinders the page rank process of your website. To say it in other words, though the “nofollow” tag doesn’t restrict page rank to pass through a link, still, Google considers all the links on the webpage while deciding what PageRank can be passed. Some of the newbies in this field use “nofollow” in the content in order to stop the indexing but it doesn’t serve the purpose, so don’t do it even for the pages you want not be indexed. Whereas you can use <meta name=”robots” content=”noindex, follow”>

Requirement of canonicalization

The canonical tag in HTML is: <link rel=”canonical” href=”http://www.example.com[/]url-a.html”[/]> This helps the search engines that the URL mentioned should be considered as “canon”. Now the question is why will you require this tag? To prohibit the duplicate content from getting indexed. This also may pass the Page Rank to the canonical page, so need to be worried loosing page rank. Some of the conversion optimizers may be unsuccessful, in the A/B test one should use the canonical tag to restrict the alternate page to get indexed. Differences on the product pages, like that are with various color are example of this. Sitewide canonicalization is the better solution for website that have query strings.

Poor URL architecture

This is quite a complex part of optimizing, so don’t be too fast to do it as that can hurt the site rather than benefiting, if not done meticulously. The common problems that arise while structuring the URL are:

In the case of a blog post that is listed in various categories, makes it’s presence in multiple folders, leading to duplicate content problem.

URLs that are only in parent domain is not fit for SEO, the main pages must be listed in further folders to know the page specific category.

404 pages URLs in the folders. When a URL is kept subordinate to the folder, it is obvious that users will think it to be an operational page. It is completely confusing for the visitor, so it is better to keep these pages link in a parent folder.

Link building is simple – getting links from other sites that are relevant. Natural adding of links with high domain authority improves the position of your website in search engines. It’s one of the main techniques used in SEO and the specialists take into account that the links are from better sites that increases the web traffic and increases the number of prospective client and customers. The best part is having more links for high-quality websites pointing to your business website remarkably boosts ranking in Google and other search engines.

Here are some of the ideas that can be used to obtain quality links for your website:

Blog Posting:
Say you are into logistic business or industry so definitely you will require good data about the business. You can even construct a post by giving some information about any other related topic. To create a rich content your need to research from the reliable blogs and websites for making the content packed with genuine data and some points that can be helpful for the viewers. Of course, you need to place the keyword naturally in the content where a long tail keyword can perform better from the search engines’ perspective. Use the links in the authoritative sources in your blog post, that will help you fetch maximum relevant visitors.

Videos:
Browsing through a various website we can find videos in the background or may be placed the banner area. This simply shows the immense popularity of this technique among the web visitors. Of course, visual representation has always a greater impact than the text and other. So including a video which will have great shareability will earn you quality backlinks to your sites. Allow an embed code and share on social media for getting maximum hits.

Email Outreach
One of the useful ways is link building by email outreach. Create a list of authoritative sources that matches the niche. With relevant and in-depth analysis of your business to surpass the others in the market. If you are providing any product you can also write an easy manual and publish it in your blog. Look for the bloggers who are connected with the niche and then send them e-mail or message to get a link back. Then start working collaboratively by signing up their newsletter and you can even comment on their blogs.

Infographics
Infographics have become popular as a visual marketing tool since long. Including your infographic in the post of a third-party website with the links pointing to your business is used as a useful strategy in SEO. It’s quite a well-understood point that visual content is always more appealing to the audience than textual ones.

Meta

About Company

Founded in 2004 Dream Logo Design was established to provide a wide range of professional digital solutions and web-based services. We take a fresher approach that incorporates clear and functional integrations to create custom, yet compelling and creative interfaces with all the technical aspects addressed.

We have a very functional, flexible and diverse team with a passion for corporate branding that brings to the table several years of experience in; design, branding and website development. Our full-service agency helps companies – both small and large – tell their...