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Urban Decay Get’s Naked With New Collection

Not like that, sillies. We’re talking about Urban Decay’s big news, the launch of an entire line of Naked skin products due, in part, to the success of their Naked and Naked2 eye-shadow palette of ultra-flattering neutrals. This cruelty-free product line includes foundation called “Naked Skin” ($38), primer, pore reducer and various new lip gloss ($19) and pencil shades ($19) and a new eye shadow palette called “Smoked” ($49) which comes complete with a book of 12 step-by-step how-to’s from Urban Decay’s creative director Wende Zomnir.

To help you find just the right shade of foundation, Urban Decay has also launched an onsite hue finder that either translates your current brand’s shade (including Nars, Clinique, and Laura Mercier) to it’s Naked equivalent, or start fresh with their shade finder. And for those wary of buying foundation on the internet, the cruelty-free brand offers up a 45-day guarantee!