How CMOs Will Develop Their Brands, Practices, And Skill Sets Toward Customer Obsession Next Year

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Why Read This Report

The arrival of 2017 will bring with it a post-digital climate in which customers feel disenfranchised and more interested in product usage than in ownership. In response to these trends, we expect CMOs to invest in building emotional, one-to-moment connections with their customers. This brief highlights the specific changes that CMOs will make next year to their brand and customer experience strategy as well as to their teams' skill sets and processes.

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