WAN-IFRA and ADEPA offer participants a chance to start discussion the topics of the conference in practical and participative conversations, workshops and seminars. These activities will take place from 10:00 to 17:00 in the modern premises of the prestigious Catholic University of Argentina in Puerto Madero.

Conversation: Digital strategy of two regional media houses

10:00-11:00

La Voz and La Gaceta are the regional media houses with the biggest circulation and audience in Argentina. La Voz has the biggest digital income in percentage of the country thanks to their great web content and their development of innovative advertising solutions.La Gaceta created a native digital paper in the Salta province and is putting together a satellite digital business that relies on their readers and on their brand.

Success session: strategies to monetize tabloid journalism on the web

Speakers

Case Study: Effective live audience engagement

12:00-13:00

Paul Rowland of Trinity Mirror, an advocate for the power of live storytelling, explains how his company gains audience and dwell times with live coverage. The quantity and range of stories they cover this way will surprise you!. Michael will show you how to truly engage your audience with a live blogging platform.

Speakers

Lunch

13:00-14:00

Workshop: VR techniques that every newsroom can implement

14:00-15:00

Emblematic Group is one of the world’s leading producers of immersive virtual reality content. Emblematic has collaborated with media partners including The New York Times, Google, the Associated Press, and Al Jazeera America. In 2016 the company was awarded a grant from the Knight Foundation to produce a series of VR documentaries in partnership with Frontline, and to collaborate on crafting and disseminating best practices for virtual reality journalism.

The workshop will start with 360 video and then dive more deeply into photogrammetry (image capture for 3D environment construction) and when to use each technique.
It would be helpful if attendees brought their own cameras to try some techniques themselves. Regular point and shoots should be good but DSLRs are preferred.

The Good, the Bad and the Ugly of distributed content of media publishers.

Speakers

Workshop: Rich Media for Premium Advertising

16:00-17:00

Leveraging the allure of interactivity to raise the value proposition of display advertising

In this workshop, we will be discussing the application of user experience design principles to produce display advertising that engages the audience and delivers concrete value to advertisers. The topics covered include:

09:00

Study Tours

Newsroom tours

This tour organized by WAN-IFRA and ADEPA will give you the opportunity to visit the most innovative newsrooms in Argentina and Latin America.

During the tour attendees will be divided in two groups. The first one, will visit the offices of La Nación and Clarín, and the other will visit the offices of ARTEAR and Perfil.

All of them are modern and integrated; and in the case of La Nación, ARTEAR and Perfil they recently reestructured their newsrooms.

Attendees will be welcomed by an executive who will show them the newsrooms and answer to their questions. During and after the tour, they will explain everything from their latest media projects, their workflows, and office and organisational structure, answering most of the particiants' questions.

€100 per person. Fee includes: transport, site visits and meals. Participants from outside Argentina will have priority upon registration.

Tour 1 (LA NACIÓN - CLARÍN)

LA NACIÓN

La Nación's modern newsroom, opened in September of 2013, serves as the milestone of a new era after 147 years of existence, since its fountation by Bartolomé Mitre. Alongside the launch of a brand new cycle of "Conversaciones" (Conversations) and the "on demand" new bulletin lanation pm, La Nación begun a journey focusing on the launch of LN+, their new cable TV. This will be a unique opportunity to listen to the latest projects from one of the most innovative and awarded media houses in the world.

A reference in the region, Clarín integrated newsroom (awarded every year for its innovative digital and mobile projects) creates an online newspaper internationally acclaimed with one of the largest readership in the Spanish speaking world.

Guide: Juan Marcos Bouthemy, Mobile Editor, Clarín

SCHEDULE

09.00 Departure from Recoleta

10.00 Arrival at La Nación (Av. Libertador 101, Vicente López)

10.15 to 12.00 Informal chat

12.15 Departure

13.00 to 14.00 Lunch

14.15 Arrival at Clarín (Tacuarí 1842)

14.30 to 16.00 Informal chat

16.15 Travel back to Recoleta

17.30 Arrival at Recoleta

Tour 2 (ARTEAR - PERFIL)

ARTEARARTEAR leads a cutting edge operation for all its digital platforms and next November they will open the doors to what is expected to be the most modern multi-platform newsroom in Argentina. Discover ARTEAR's new offices and its award winning team of journalists!

Guide: Federico Wiemeyer, journalist and TV anchor TodoNoticias

PERFILPerfil's new building, opened in September 2015, has the biggest integrated newsroom in Latin America, where are located teams behind the prestigious magazine "Noticias", the fortnightly newspaper "Perfil" and the reknown "Caras", among others. Additionally, the media Media House decided to follow the path of multimedia integration, creating 3 television studios for its two digital TV channels.

19:30

Social and Networking events

Welcome cocktail

An unforgettable evening organized by our local partners (ADEPA, La Nación, Clarín) in one of the most emblematic places of Buenos Aires.

The PROA foundation it's situated since its establishment in the La Boca neighborhood, specifically in the Caminito corner, a historic meeting point for different artistic expressions (performance, outdoor-theather, painting, murals, tango and dance) that has gained importance with time, becoming an essential artistic spotlight of Buenos Aires.

La Boca neighborhood has an urban uniqueness thanks to the boldness of its proposals, and has evolved in a quarter that binds together every avant-garde ideal: muralism, artistic way of life, participative art...

November 17Thursday

08:00

Digital Media LATAM

Registration

08:30

Digital Media LATAM

Welcome · Introduction

Location:

Salón Auditorio

Stream IDs:

1841

09:00

Digital Media LATAM

SESSION 1: LEADING IN A CULTURE OF CHANGE

Location:

Salón Auditorio

Invaluable advice and insights on how to lead your company’s transformation into the digital era. Leading in a culture of change means producing the capacity to seek, assess, and incorporate new ideas, new practices—all the time, inside the media organization. In this session, top executives from different part of the world explains how they are changing the culture of their companies in order to face a digital world in constant disruption.

Staying focused in turbulent times

The CEOs of Clarin and La Nación, two of LATAM’s most prestigious and digitally advanced companies, will share in an unprecedented panel their main strategic priorities in the years to come. Daniel Dessein, the President of Argentina’s News Publishers Association (ADEPA) will provide the viewpoint of the country’s regional media companies. Finally, they will reflect on how they overcame times of government hostility and the challenges of the digital era.

Speakers

10:00

Digital Media LATAM

SESSION 1: LEADING IN A CULTURE OF CHANGE

The Rock of Truth 2.0

Mike Wilson from the DMN will discuss the latest changes in one of the world’s most innovative local media companies. The reason we often hear about the Dallas Morning News is because the company has always had a bold innovation strategy. Sometimes it pays off and sometimes they fail, and in the latter case they’re not shy about it and they take decisions.

13:00

Digital Media LATAM

Lunch

Location:

Hard Rock Cafe, Av. Pueyrredón 2501, C1119ACI CABA

14:30

Innovation session: Building Audience in the Age of Multiplatform

Learn from Chartbeat, the leading content intelligence platform, that a meaningful story is still important in an increasingly mobile, social world while understanding consumer attention making the most of quality content, on site and offsite.

Speakers

15:00

Digital Media LATAM

SESSION 2: NO “ONE-SIZE-FITS-ALL” WHEN YOU LOVE INNOVATION

Location:

Salón Auditorio

The potential of Fact-Checking journalism

Laura is known for being one of the most innovative and avant-garde journalist in Latin America. Her web product, Chequeado, changed the digital media landscape when it became the first national fact-checking organisation and winning more than half a dozen international awards

Moderator

Speakers

15:30

Digital Media LATAM

SESSION 2: NO “ONE-SIZE-FITS-ALL” WHEN YOU LOVE INNOVATION

Location:

Salón Auditorio

Creating massive millennial audience engagement

This “cultural hacker” will show how in less than a year he managed to build a huge young and loyal audience, trough the delivery of an highly creative and innovative array of images and infographics, that led his company to achieve outstanding figures in terms of audience loyalty that keep on growing at a staggering rate.

FOCUS SESSION: SOCIAL MEDIA AND IDENTITY EXPANSION

Moderator

Speakers

17:00

Digital Media LATAM

FOCUS SESSION: FUTURE OF SEARCH

One of the central points on which Google helps the media develop their business is via distribution of content. Google offers a variety of products to this effect, directing more than 10 billion free clicks a month to news sites, and the pillar of this is Google Search. Google Search has been in constant evolution since 1998, but the predominance of mobile to access information and the maturity of new technologies, such as natural language understanding and artificial intelligence, are opening a new era of innovation. Berthier Ribeiro-Neto, Director of Google's Latin America Center of Engineering in Belo Horizonte, Brazil, is one of the key players of this new era. He leads the team of engineers who are making the future of Search in Latin America and he'll tell us what opportunities this opens for news media companies.

Speakers

20:00

Social and Networking events

Gala Dinner · LATAM Digital Media Awards

Location:

LA RURAL · Av. Sarmiento 2704, 1425 CABA

Join us in a magical night organised by our strategic Partners (ADEPA, Clarín and La Nación), where you can find out where the digital talent in Latin America lays. Our LATAM Digital Media Awards are sponsored and presented by Google in this unforgettable Gala.

Moderator

Speakers

09:30

Digital Media LATAM

SESSION 3: BOOSTING DIGITAL REVENUE OPPORTUNITIES

Diversifying digital revenue

Roberto has led many fascinating projects with Spanish media group Vocento, that have greatly diversified and increased their digital revenues and that can inspire small, media and large media groups from LATAM and worldwide.

Pushing branded content to the next level

Moderator

Speakers

10:30

Digital Media LATAM

Coffee Break

Location:

Salón Venue

Stream IDs:

1841

11:00

Digital Media LATAM

FOCUS SESSION: DIGITAL TRANSFORMATION ROADMAP FROM THE NEW YORK TIMES

Location:

Salón Auditorio

We read a lot about the New York Times Company, but to be well informed the best is to get the facts directly from one of the decision makers at NYT. It's interesting also to have his insights on the challenges of the news media industry.

FOCUS SESSION: THE DIGITAL TRANSFORMATION OF A REGIONAL LEADER

Moderator

Speakers

17:15

Digital Media LATAM

FIRESIDE CHAT: INSIDE VOX MEDIA’S DIGITAL SUCCESS

Location:

Salón Auditorio

In a unique panel, Trei Brundrett and Melissa Bell will be interviewed by media experts to discuss their company’s success, the future of the news media industry, the challenges of content distribution platforms, and the importance of technology and product-driven mindsets in today’s media companies.