Category: Uncategorized

How Geo Location Targeting Affects Google Searches

If you go to a search engine like Google and look for donut shops, there could be literally thousands of shops in the US. So, if you live in Charlotte, NC, you would like to see places that are within driving distance of your home or business. The same is true for someone in Los Angeles because getting something sweet to eat from a Charlotte donut shop is not feasible in Southern California. In fact, your geo location can have a huge impact on those searching for your products or services. Let’s take a closer look at some of the ways that geo location can affect searches.

IP Address – Google uses factors like IP address to show searchers the most relevant search results. That’s why when you search for a local business, Google seems to know where you are. They don’t know exactly, but they know the location of your local Internet provider, and this gives them a very good idea of your approximate location.

Overriding the IP Address Factor – Google is still very big on search terms so if someone searches for something in a specific location they’ll get businesses in that area. Let’s take the example of the Charlotte donut shop again. Suppose the shop is in Mint Hill, a small town just outside of Charlotte. If you search “donut shop Mint Hill” you will get an exact match because you’re using geo-specific search terms. So, what does this mean? Geo-specific keywords are a good idea.

Get Noticed on Google by leveraging SEO, SEM and Geo Location Targeting – Your geo-location is important, and a Google My Business Page can help. In fact, if you have multiple locations, make sure to have a page for each one. Talk to your SEO professionals at Fu Dog Media. We can show you the best ways to get your business noticed locally with location based optimization including SEO, search engine marketing, and social media marketing. Call us today at 1.843.608.8777 for more details.

How Reviews Impact Your SEO Rankings

Effective search engine optimizing is more than just choosing good keywords and sitting back and waiting for the money to roll in.

In fact, strategies like customer reviews and reputation management can have a dramatic effect on your search engine rankings. Let’s look at how reviews impact your SEO rankings and how you can benefit from them.

The Value of Good Content
At Fu Dog Media, we help clients create beautiful websites with easy to read and informative content. Your visitors like quality content. People are more likely to stay longer at an attractive and professional looking site. Not only do your visitors want quality content, so does Google. They reward you for presenting quality content and not just a lot of “keyword stuffed” paragraphs.

So what does this have to do with reviews and SEO rankings? When you add reviews, you increase your content. And this content is relative to your business. Google wants content that is relative to your products or services. If you give Google what they want, you get rewarded.

Visibility
When you want to find out about a company or product, what do you do? You ask others, read information, and research the matter. In other words, you look for other people’s opinions. How many times have reading positive reviews about something swayed your opinion or made you decide to buy something?

Increase your SEO ranking and visibility today. By adding reviews to your site (or to other sources like Yelp), you increase your online visibility, and this almost always increases your SEO rankings. Fu Dog Media is here to help you get your site noticed with reviews and many other strategies.

Reynolds Treasures Launches New Website and Introduces New Corporate Brand

Charleston, South Carolina, November 24, 2017: Reynolds Treasures is pleased to announce the company has launched a new website and introduced a new corporate brand. The premier wedding service provider offers seamless, professional wedding coordination, various wedding packages, officiant services and more for that special day.

By launching the company’s new corporate brand and website, the wedding provider is reintroducing itself to clients to show how they can better meet their needs. When the company began in 2011, it set out to be a prominent leader in officiating services.

During this time, Reynolds Treasures has also expanded its offering of wedding packages, as well as coordination and planning services to assist both destination couples and locals in creating the dream wedding in Charleston they envision within their budget.

As part of its rebranding, the company has also introduced a new logo. “The business has grown significantly over the last few years. The new logo better reflects all of the services that we offer and the tremendous value that we bring,” said owner, Andrea Easterday.

The new website details all the services the business offers, which includes both ordained wedding ministers and wedding officiants for the Charleston, South Carolina, area. To truly personalize a wedding and make it the unforgettable day it deserves to be, officiants can custom-tailor the service, whether it is for intimate ceremonies, larger wedding parties, civil ceremonies or elopements.

About Reynolds Treasures:

Reynolds Treasures is an elite Charleston, South Carolina, wedding service provider. The company offers high-quality and personalized services for local and destination couples who are looking for the wedding of their dreams. The company offers professional officiants who service a wide variety of weddings, which includes civil ceremonies, intimate ceremonies, elopements and more. Various wedding packages fulfill couples’ dreams, which can include romantic elopements, helicopter elopements, beach weddings and more that are designed to fit within any budget.

Do you know what “Google My Business” is?

It’s a free business tool that helps you manage your online presence with the search engine giant, and this includes Google Maps and Google Search. A Google Business Page (from Google My Business) can help a small or medium-size business in many ways. Let’s check out some of the good things it has to offer.

Signing UpTo sign up for your Google My Business page, you need a Google account, and then you’ll have to visit the My Business section. Just supply your business contact information to verify that you run a legitimate business.You’ll get to select what category your page should be listed under. Next, be sure to choose the most relevant keywords for your products or services. You can include as many as 5 videos and 10 images at no charge.

Do you have more than one location? If so, you can create a Google My Business page for every location. For example, if you have Charlotte, Monroe, Gastonia, and Rock Hill locations, you should have four separate pages to reach your targeted visitors.

Benefits of a Google Business Page ListingWith a Google Business Page, your business becomes easier to find. Many Web surfers don’t want to search through sites and visit contact pages just to find your location. Once you’re on Google Maps, searchers have your exact address right away. This is the perfect search tool for potential customers out looking for you with their mobile devices. They also have access to your reviews so they can see what kind of business they are dealing with!

Style & FontWhat kind of ambiance or atmosphere do you want for your consumers? This is especially crucial if you’re running a restaurant or shop. Picking out the right style and font for your logo can help, providing potential customers with a clue on what they can expect the moment they step through the doors of your shop or business.

Advertise for FreeTo check out all the great things that this strategy can do for your business, contact to Fu Dog Media. We offer a free SEO Audit Report of your website ($299 value). Click this link now to get started or for more information call 843-864-9268.

Why your company needs Social Media Marketing to compete in Charleston SC

It’s no longer enough to put just put up a site and hope for the best. If you run a business, you know that leveraging every possible tool is essential to building your brand and business, and that’s where social media marketing comes in.

Multi-platform social media marketing

These days, consumers have an abundance of avenues and platforms they can explore, from WordPress blogs to Twitter and Instagram accounts to Facebook pages for your business. If you’ve only got a website to market and promote your business, then you’re limiting your business to a target market that’s restricted to that platform. By using multi-platform marketing, you have a better chance at expanding your consumer base and creating a national or global audience.

Too many choices

However, with so many platforms out there, it can be a bit of a drain on your resources to create and manage accounts on all these social media platforms. It’s also not practical since consumers don’t actually use all those platforms, says the Entrepreneur.

That’s where we come in

At Fu Dog Media, we can help you determine the platforms that your consumers use the most. After we’ve identified these platforms, we can build those social media accounts for you and provide you with the assistance and support you need to maintain and update those pages with fresh content.

Grow your business with social media

Social media is key to expanding your market reach, and if you want to reach out to more customers out there or improve conversions and sales on your sites, marketing through social is one way to get this done.

Save on costs

You don’t have to have deep pockets like big-time players in the field. Social media marketing is a cost-effective way to promote your business and shares and likes can turn your posts viral, saving you a ton on marketing costs.

Your choice for social media marketing in Charleston SC

At Fu Dog Media, we know how to leverage social media marketing and tools to help build your brand and business. If you want help in winning over your market, contact us today for more details.

Why You Need to Update Your Website Regularly & How a WordPress Support Plan Can Help.

You don’t just start a business and expect sales to just come—and you don’t just build a website and expect traffic and conversions to come either.If you’re wondering why you need WordPress support or a solid maintenance plan, here are 6 reasons why:

1. Content Marketing—Fresh published content and consistency in adding content is kingOne reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers.

2. Website SecurityWebsite can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe. Your WordPress support plan will give you peace of mind.

3. Visual appeal—staying up-to-dateWebsites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date.

4. SEO – Consistency in building depthThe more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up!

5. Keep It Mobile friendlyYour pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach.

6. Image qualityOne of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.

Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and WordPress support plans, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.