The Disney Frozen Elsa's Ice Palace Playsetis on sale for $55 at Amazon right now. That's 50% off the list price of $109.99! Prime members can use promo code FAMILYTOYS and save an extra 10% – pay just $49! This is the lowest price we have seen this item on Amazon!

Product information:

Share the magic of Elsa's ice castle from the Disney movie Frozen!

Transformational features allow girls to channel Elsa's icy powers!

Create a magical light show, turn snow to stairs, send an icicle chandelier spiraling downward, and make the castle “grow”!

Girls will recognize realistic castle decor like a throne, mirror, and vanity that bring the story to life

With so many magical moments inspired by Disney's Frozen, this is the ultimate gift for fans of the movie

With household brands like Barbie, Hot Wheels and Fisher-Price, Mattel has been at the helm of creating fun and adventure for children since 1945. The company, started by Harold “Matt” Matson and Elliot Handler, believes in the importance of play in a child's life and reinforces that with every Mattel toy.