Swedish investment company Kinnevik, Rocket Internet’s principal investor, is being very helpful in answering that question today, hosting a series of capital markets presentations of Rocket and a bunch of its portfolio companies (such as Zalando).

Here’s the run-down of Rocket Internet (summarised and emphasis added by Tech.eu – also see the full slide deck below):

– To date, Rocket Internet and its ventures have received over 2 billion euros in external funding, from investors like Kinnevik but also Tesco, J.P Morgen, Tengelmann Ventures, DST, NEA and many more.

– Rocket Internet says it has more than 15,000 people ‘on the ground’.

– More than 337.000.000 keywords are covered globally by Rocket’s search engine advertising, and its ventures have more than 44 million fans on Facebook combined.

For more graphs and insights on how Rocket scales its companies, see the full presentation: