Equities.com

“…We’re looking at how that thing knocking on your digital door is actually behaving. Is it what it claims to be? Because we look at it from a security point of view, we are able to look behind their mask to see if that digital actor is pretending to be something it’s not.”

Equities.com

“…As digital consumption grows and print consumption shrinks, and traditional TV models are being turned on their heads, more and more advertising is turning digital. It’s online. It’s on websites. It’s on social networks. So, ad metrics are becoming increasingly important for the companies that are trying to get their word out…”

“We already use the existing social platforms, especially Facebook, to log our emotional state,” he said. “We casually weave our emotional state into the monologue of our posts so well and often that Facebook allows advertisers to target the psychographics of their audience…”