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She said: “As a lot of the local acts from past years know, Godiva Calling is a really great opportunity for both the signed and unsigned acts to give their music a higher level of exposure.

“What we’ve always aimed to do with Godiva Calling is to recognise the musical talent that we have in the area.

"Coventry has a great history of talented musicians, and so we want to continue to celebrate that at the festival by giving newer talent the platform to perform in front of thousands of people to continue that trend.”

The crowd enjoying the Pigeon Detectives on day three of the Godiva Festival

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Acts are asked to apply online for the competition genre that best applies to their music, with contests being held at various venues across the city.

The Rock/Metal category will be held at The Arches, the Urban category will take place at the Coventry Music Museum, the Singer/Songwriter category will take place at The Squirrel and the Indie/alternative/other category will take place at The Tin Music and Arts Centre. Dates for each heat in each category can be found online.

To apply for the competition visit www.godivafestival.com/godivacalling where acts can find all the dates for this year’s contests and showcase finals, plus all the entry requirements. Bookings for the contests will be managed by the appropriate venues for each genre.