The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

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CONVINCE & CONVERT

FEBRUARY 23, 2015

[Publishing, Strategy] Your 16-Point Content Publishing Checklist

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.

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PUSHING SOCIAL

MARCH 26, 2013

[Publishing, Strategy] Blogging Commandment #2: Publish Weekly

You should publish more posts. The Best SEO Is Frequent Publishing of Quality Posts. Publishing every once in a while doesn’t work. Publishing crap every day doesn’t work. Publishing excellent posts once a week seems to work “just right”. Readers Appreciate Consistent Publishers. almost always prefer to publish posts written by people with a body of work.

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SOCIALFISH

JANUARY 12, 2015

[Publishing, Strategy] 2015: The Year of Brand Publishing

Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro. GoPro, the undisputed king of brand publishing, uses their unique product to drive traffic to their site.

Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Before putting pen to paper (or finger to keyboard), consider the following: Where will this be published? This is the best way to improve your shot at getting published and actually produce something your audience wants to read. Publishing content isn’t a one-and-done task. By Kelsey Meyer. Use as a Talent Recruitment Tool.
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[Publishing, Strategy] The Smoke and Mirrors of the Self Publishing Game

Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. There are skills you need before that final moment when you hit Publish to set your book up for success. You can read books on self publishing. Or have a working knowledge of Amazon and Kindle Direct Publishing. Do your research, focus on the questions below to teach yourself self-publishing insights (questions like “Who are the people succeeding in Amazon and why?” The book? Right?
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[Publishing, Strategy] Three Essential Blog Writing Tips for Just Before You Click Publish

Tips for making sure you’re on target, strategy-wise. But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day? Before you click publish, run through your blog post and think about places where you can use employ stronger verbs. What do you regularly do just before you hit publish? By Eleanor Pierce.
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Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. Which means that the old disciplines that have served publishers for many years suddenly have new relevance. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level. Holy cow!
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