Momentum runs clever campaign to get out the youth vote for Corbyn

Jeremy Corbyn is backed by a left-wing network of supporters that is running a tech-savvy campaign to get out the youth voteMark Thomas/REX/Shutterstock

Outside the traditional party campaigns, a grassroots group has led the way in adopting cutting-edge technology, canvassing techniques and vibrant branding to appeal to young voters.

Momentum, the left-wing network of Jeremy Corbyn supporters, is running a tech-savvy campaign to get out the youth vote that will be crucial to Labour’s performance on June 8.

It has combined its focus on digital tools with lessons from US organisers who worked on Bernie Sanders’s campaign in last year’s presidential election. Irreverent memes on social media and endorsements from high-profile figures are being used to stand out.

Joseph Todd, one of only seven employees of Momentum, which relies heavily on volunteers, said that the organisation welcomed people of all ages but appealed particularly to voters in their…