Search Engine Optimisation

Optimizing for Online Success

Building a successful online presence requires many things. You’ll need a website (and one that matches your business’ culture and brand). You’ll need a social media presence. You’ll need to consider content marketing and PPC campaigns. However, the cornerstone for all of these efforts is SEO. Search engine optimization is one of the oldest online marketing techniques, and yet remains one of the most vital. Despite what you may have heard concerning Google’s changes to the search giant’s algorithm, SEO remains an essential ingredient of online success.

Peppersack - SEO Company in Manchester

As SEO agency in Manchester, We have the experience, expertise and knowledge necessary to handle all of your SEO needs. From keyword research and competitor analysis to audience segmentation and both on and off-page SEO, we’re dedicated to ensuring your success. Contact us today to get started with SEO services in Manchester, UK.

On the surface, search engine optimization might seem pretty simple. Keywords are nothing more than words and phrases that consumers use to find products or services like those you offer. Therefore, it should follow that your product or service names would be the best option. That’s both true and false. It’s actually more complicated than it seems.

Keyword Research

The first ingredient to SEO is learning what words and phrases your customers use to find products or services like yours online. You might be very surprised at the diversity and range here.

Competition

You need to research what your competitors are doing in terms of SEO, as well as the amount of competition out there for specific words and phrases. Highly accurate keywords that see a lot of competition might not be the right way to go.

Keyword Variations

In addition to standard keywords, you need to research keyword variations. These can give you the means to target plenty of traffic without facing stiff competition from others in your industry.

Localization

Google (and Bing, Yahoo! and other search engines) is big on local search these days, and more and more consumers are using the Internet to find businesses that serve their needs in their immediate area. If you’re not optimizing for local traffic, you’re eliminating an incredible number of website visits.

Density

While using the right words and phrases is important, you need to use them in the right way. Over optimization of your content can lead to Google reducing your page rank, or even blacklisting your site.

Placement

Where you use your keywords is just as important as the density or keyword choice. It goes beyond page content – URLs, photo alt tags, meta tags… all of these and many others should be optimized.

Off-Page

Regular Off-page SEO is incredibly important to create and maintain page ranks. Off-page SEO deals with the elements that are out of the hands of the page publisher. Activities such as link building and directory submissions should be done on a weekly or monthly basis and should form a permanent part of the marketing programme. These elements of a marketing campaign help to raise the profile of your pages. They are used by the search engines’ algorithms to evaluate your page against competitors’ pages when placement decisions are being made.

SEO can be incredibly complicated, but Peppersack can help. Our expertise in on-page and off-page SEO is second to none, and works hand in hand with our other solutions to drive targeted traffic where you want it while building lasting success.
Contact us today.