March 25, 2006

Nathan Burke: Thinking About Marketing Freshly PLUS Client Polling

Nathan Burke at LawFirmBlogging has a very fine "lawyer wake-up" post called "A New Way Of Thinking About Marketing". He succinctly offers us a new lens for a creative yet common sense "clean-slate" approach to marketing that ignores the status quo. As an example, Nathan gives an exercise in thinking about client interviews--which also contributes to the nearly institutional Hassett-Lamb-Kane-Golden-Collins-Hull discussion over the past months on the importance of client satisfaction interviews and methodologies to do them. In a larger sense, Nathan may be saying that we lawyers--risk-averse serial conformists who over-complicate things and "chew more than we bite off" (my characterizations)--should start thinking about client work simply, freshly and outside the way we've always done things.