When Disney's new dedicated streaming platform Disney+ launches in Australia in November, it'll be one more item on a long list.

Key points: Disney+ coming to Australia

Key points:

Disney owns the Marvel, Pixar and Star Wars franchises, as well as titles like The Simpsons

A study found 40 per cent of households have more than one video subscription service

Sports and gaming subscriptions are becoming increasingly popular

The service, announced on Tuesday, will join Netflix, Stan, Foxtel and Amazon Prime Video in a fragmented entertainment environment. The latest buzzy TV series these days might be spread across four or five subscriber-only platforms, all requiring a charge of between $8 and $18 a month, not including bundled deals.

In a culture of maximum exposure, in which everything is available all the time, choice can be a burden, and things get even more burdensome when you include gaming platforms and those based around certain types of content, like reality TV or sport.

So, does the average Australian want so many different services, or have we reached peak subscription?

Disney classics come to Australia

Disney+ will arrive in Australia on November 19, giving subscribers access to the studio's large catalogue of films, including blockbusters in the Marvel, Pixar and Star Wars franchises.

Its recent acquisition of 20th Century Fox further beefed up its library of intellectual property. It now owns the rights to popular films and TV series like Avatar and The Simpsons, something it made clear on Tuesday in a brand-heavy Twitter marketing blitz.

As of late last year, Disney classics like The Lion King were available on Australian streaming platform Stan via a content-sharing deal, though that is set to end soon.

A spokesperson for Disney in Australia would not provide detail on what would become of its deal with Stan. Stan did not respond to a request for comment.

Netflix, the Los Angeles-based company pumping billions into original shows and movies and responsible for hits like House of Cards, Stranger Things and Mindhunter, remains the market leader with about 4.9 million subscribers, according to market research firm Telsyte.

The big drawcards

The big TV titles

Netflix: Stranger Things, The Crown, Bodyguard

Stan: Breaking Bad, Billions, Friends

Foxtel: Big Little Lies, Chernobyl, Game of Thrones

Amazon Prime Video: Fleabag, The Marvelous Mrs Maisel, This Is Us

Lauren Carroll Harris, a writer and TV critic for RN's The Screen Show, said more players entering the streaming market would not lead to an increase in quality in the kind of stories Australians consumed.

"Twenty years ago, we had more egalitarian dreams for what the internet might mean," she said. "But streaming hasn't really led to a greater diversity of films reaching viewers," she said.

Disney has been behind a lot of the most popular films of the past decade, but many of them have been remakes of earlier films or based on comic books, she said.

"My prediction will be that Disney+ will recapitulate the same stuff that is at the box office, at home."

Netflix original film Roma, directed by Alfonso Cuaron, won an Oscar for cinematography.

Marvel hijacked cinemas teaser

The average monthly budget for video entertainment is $30, Mr Lee said, and a third of Australians had no set limit on how many different streaming services they would subscribe to simultaneously.

He said his firm's research showed one in four Australians would be interested in subscribing to Disney's new venture, suggesting it would be a powerful new player in the market.

"The assumption that most industry speculators are making is that customers will be happy to subscribe to approximately three general entertainment services, while also subscribing to any offering niche services," said Dan Barrett, of the online newsletter Always Be Watching.

Avengers: Endgame is the final chapter of a story arc that has spanned nine franchises in eleven years.

Supplied: Marvel Studios

Sports and gaming are two popular areas where Australians are increasingly paying for subscriptions.

The number of people subscribing to sport streaming services, including Kayo, Optus Sport, and the live passes for major codes, is 4.4 million, not far behind the total for Netflix, according to the Telsyte study.

Gaming subscriptions are growing fast, the study found, with the number estimated to almost quadruple to 16 million by 2023.