GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

Author Archive: Dana Stanley

About Dana Stanley

Dana Stanley is Director of Operations at GreenBook. He has been a market research industry practitioner, speaker, marketer and business developer for over twenty years. Trained in qualitative and quantitative research by pollsters Mark Mellman and Celinda Lake, he was part of the online research revolution at Greenfield Online from 2000 to 2005. Dana also has served in leadership roles at Research Now and at Survey Analytics. He is the former Editor-in-Chief of the industry blog Research Access. Dana is a graduate of Bowdoin College and a resident of Maine.

Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report. Leonard Murphy will lead a panel of experts in a discussion of key findings from the report.

At the GreenBook Insight Innovation eXchange (#IIeX) in Philadelphia this morning we heard a series of short presentations where vendors proposed solutions to the Insight Innovation Challenge - a series of real-world market research challenges posed by end users.

Imran Anwar of Microsoft helped set the stage for Day 2 at the GreenBook Insight Innovation eXchange (#IIeX) event in Philadelphia with a thoughtful analysis of disruptive innovation in the past, present and future.

It’s finally here! Along with many others, I’ve been looking forward to the Market Research in the Mobile World conference in Amsterdam all year. The world is changing fast, folks. Things that were unthinkable very recently are now possible, sometimes even routine. MRMW is the conference where the cutting edge is explored and we learn how to leverage these changes to create real impact via the research process. Here is a synopsis of all of the sessions from Day 1.

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!, and Andrew Jeavons, President, Survey Analytics. The session was moderated by Lenny Murphy, Editor of the GreenBook Blog. Here, in all its grandeur, is the text of the full webinar.

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a "social NPS" score using the Metavana social media analytics platform and that is a pretty darn interesting development.