Well basically, the PSA is about free range chicken farming and overcrowding. In my mind, I imagined chickens so crowded that they grew into sort of square shapes...kind of like Japanese watermelon.
http://www.vimeo.com/13926502
Long story short, a friend in my department at school was creating an anime series based on all of us. She loved the ideas of the square/cubed chickens and gave me a little mascot. It's kind of an inside joke that morphed!

Well basically, the PSA is about free range chicken farming and overcrowding. In my mind, I imagined chickens so crowded that they grew into sort of square shapes...kind of like Japanese watermelon.
http://www.vimeo.com/13926502
Long story short, a friend in my department at school was creating an anime series based on all of us. She loved the ideas of the square/cubed chickens and gave me a little mascot. It's kind of an inside joke that morphed!