Adrian Chen

If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their "Fuckin' Sale," spotted early this month by a reader of Jake Adelstein's Japan Subculture blog.

-There should be some cool English words on these signs.
-How about "Fuckin' Sale?"
-What's that mean?
-Fuckin' means, like, really good. So it's a really good sale.
-And there's no other meaning to "fuckin'? Nothing at all that might embarrass us on the internet? Remember what happened with our Save-a-Shit-Ton promotion…