Zappware solution takes SBB and Telemach Over The Top

Zappware, a leading developer of off-the-shelf and custom designed interactive digital television (iDTV) solutions, today announced the deployment of its managed over-the-top (OTT) solution on the Serbian, Slovenian, and Bosnian markets. The service was launched under “D3 go” brand by the Serbian cable operator SBB and by Telemach, the leading cable operator in Slovenia and in Bosnia & Herzegovina. The solution features linear TV programming and is currently available to the customers of SBB and Telemach. The solution will also enable these operators to offer their programming to communities outside their traditional cable footprint.

Zappware developed the end-to-end system for SBB and Telemach using its TwinTV product, which delivers a digital TV experience on a broad range of second-screen devices, including smartphones, tablets and PCs. TwinTV is driven by Zappware’s proprietary iView application delivery platform, a scalable, back-end solution that allows operators to manage the digital TV experience using a centralized administration user interface. The iView application delivery platform extends huge benefits to the operator such as easy customization of look and feel, total control over product configuration and content elements, a CRM interface that enables the product to be customised down to the individual subscriber level, audience measurement, and the integration of value-added apps.

“We’ve successfully deployed platforms driven by iView all over Europe and it’s proven to be one of the most innovative application delivery mechanisms in the market,” said Patrick Vos, CEO of Zappware. “This OTT solution for SBB and Telemach will represent a key milestone for us, as it demonstrates a level of uncommon flexibility for interactive TV solutions – the ability to deliver advanced services via a managed network or via the open Internet.”

Zappware’s scalable deployment delivers more than 100 channels of linear programming to SBB and Telemach customers connected to the system via PCs (Windows, Mac, Linux), Android-powered smartphones and tablets, and Apple iPhones, iPads, and iPods. The comprehensive system also includes components from Cisco, Verimatrix, NXP Software, Anevia and Envivio.

“Zappware’s OTT solution will enable us to offer our customers the ability to watch their favorite content wherever they want,” said Victoriya Boklag, Deputy CEO of SBB. “Moreover, this unified offering that combines traditional delivery over our managed network with OTT gives us now tremendous possibilities to provide our services to communities outside our footprint across different types of networks and devices.”