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Nissan Motor Co., Ltd. and DeNA Co., Ltd. unveiled the Easy Ride brand for the new robo-vehicle mobility service that the two companies are developing jointly. The companies also announced plans for a field test with public participation.

The public field test will take place in the Minatomirai district of Yokohama, Kanagawa Prefecture, Japan from March 5, 2018, to March 18, 2018.

Nissan and DeNA started collaborating to develop a new mobility service that uses autonomous driving technology in January 2017. The two companies aim to combine the Nissan Intelligent Mobility vision, through technological assets in autonomous driving, vehicle electrification and connected cars, with DeNA’s experience in developing and operating driverless mobility services using its expertise in the internet and artificial intelligence.

Nissan and DeNA began a field test of Easy Ride, the new mobility
service utilizing robo-vehicles, on March 5, 2018. This field test ran
for approximately two weeks in the Minatomirai district of Yokohama,
in Japan's Kanagawa Prefecture, before coming to a close without
incident. We would like to share our thanks to all the participants
who joined this field test and everyone involved who helped to make
this field test successful. In a survey given to participants after
using the service, 98% said that they would definitely use this
service, or wanted to use this service if there was an opportunity.
Nissan and DeNA continue to aim to launch the full Easy Ride service
in the early 2020s, and will continue to work together on field tests
going forward.