Lecture for Romeo Delta/BNO

The Winners Took It All! On Monday February 21st 2011 BNO Romeo Delta presented the theme ‘THE WINNER TAKES IT ALL’ in ‘De Unie’ in Rotterdam.

“Presenting that night were three young, talented guest speakers, who experienced 2010 as a successful or even prize-winning year. Roeland Otten, Irene Westerbeek and Strange Attractors each discussed the theme ‘The winner takes it all’ from their own point of view. The result? An evening filled with prizes and success!
(...) The evening ended in the colorful chaos of Strange Attractors (Ryan Pescatore Frisk and Catelijne van Middelkoop).
First they fast forward through an overview of their prize winning exhibition ‘Letterlab’ (European Design Award in the category ‘Brand Implementation’, and the ‘Overall Jury Prize’). From early sketches through concept development and execution of the final show, we get to see it all and are even introduced to the meaning of the beautiful term 'Brainfart'. The audience can hardly keep up and before they realize it everyone has become part of a hilarious Game Show -including beautiful prizes- hosted by Strange Attractors. The questions and answers provide us with surprising insight in the design methodology and successes of this Rotterdam/New York based duo. Competing for design prizes turns out to be a costly business and winning sometimes even more so! Determined and confident the Strange Attractors keep on going and never give up. And this approach does pay off, as proven by their European Design Award from 2010.”