When the 360 came out it was running an ATI GPU that was on par with the best they had to offer at the time. It was basically the PC gaming rig that could be used for 3+ years. Any PC gamers will tell you, 5+ years is way past time to upgrade your rig. Thing is, I'm curious if the big 3 are reluctant to release new hardware because if the were to if they were base it on current gen PC CPU and GPU (or APU, if there prefer to go that route, which I doubt), I'd expect a price tag at or above $600 even with a initial sales loss factored in. That'd be a lot of dough for your average Joe or grade school kid to justify or come up with, respectively.

@thalee53
that depends. on how far Microsoft and $ony are willing to go DEEP into their pockets for their next-gen consoles!
@palisades
I sure do hope so for you PC gamers! even tho I'm a console player..for now. It will FREAKING AWESOME TO SEE Mass Effect 3 looking super awesome from this update! I do hope it don't take EA permission to used it!

Will this update to the development kit work on consoles or are we strictly talking PC's here? I'm a little confused on where this fits in... current hardware or yet-to-be-released next gen hardware? What about Unreal 4?

btw; Epic did a great job promoting their tools with this demo. This could very well be a teaser for a real game. On second thought, if you remember back to when they started demoing Unreal Engine 3, alot of the environments look eerily familiar... as they seem to have evolved into what would become Gears of War. Just saying.

Well tbh ,it does not look that good , i mean -when i saw the video i came to think at the game ( Kane and Lynch 2 ).. it got this realistic grafics to it as well ,and it is a whole game and not some cut sceens ! get a grip of ur selves ppl ;D

@ astupiddvdcasde
I get what your saying cept, tech demos are made by the developer to show off distinct aspects lighting blurring whatever and show oft they do. But the demo is likely at the top end of what the engine is capable of and being how much easier it is to polish one static 2 minute scene over a whole 10 hour dynamic game you'l unlike see gameplay that looks quite this good. However static cut scenes may, I mean in game cut scenes. Cause everything from one predetermined angle can be sprused up. Maybe that where the cut scene gameplay confusion comes from.

Anyone thinking this is fake or not up to par does not own a expensive graphics card, nor will they be able to afford one anytime soon, or are console button mashers who would not know how to design a game if a keyboard smashed them in the face. this isn't for noobs, repeat is NOT for noobs, this was at a game developers conferrence, not a noob conference. we're talking about the best in the industry here and I respect them because they kept the guy that started Ageia\PhysX in the system. they could have ditched him and become a arrogant company, instead they keep adding the best from the industry, and pushing technology to the edge that noobs can't touch.This demo was done with 3 gtx 580's HA! thought you could afford it huh, wrong. and it's not even close to what the engine is capable of, Have you heard of the Apex Framework? well that's where the real dynamic limit's come into play on the engine. do some research Noobs. do some research!

@ ThePowerfulDarknell: HAHAHAHA!!!~Didn't realize the Unreal Engines were exclusive to Microsoft. Also, in addition to being funny, $ony fanboys are usually smarter as well.

Hmmm... although since that is the case, cyberninja45 may not be a $ony fanboy. Someone who can't see the obvious technical superiority of the Unreal Engine 3 over even the still, absolutely jaw dropping beauty of the KillZone 3 engine, isn't playing with a full deck.

@Kiro_Linau
first I never said the unreal engine were exclusive to Microsoft! you FOOL! $ONY FANBOYS ARE USUALLY SMART....WHAT???!!! absolutely jaw dropping beauty of the KillZone 3 engine, isn't playing with a full deck...OH GOD!! you made one of the DUMBEST $ONY FANBOY COMMENT I EVER SEEN TO DATE! I guess your deck is being downloaded off PSN! come back when its finished! You $ony NUT SACK!!!!

@ ThePowerful@$$hole: Listen, you dim witted net troll. You're the one who obviously has brain damaged. First of all, you don't seem to understand what I wrote, which I doubt is just an illiteracy problem, but most likely a comprehension one as well. Second, you seemed to struggle to reply in an intelligent manner. So focus that rotten coconut head of yours & try to grasp what I'm about to say.

In your post, you attacked someone for having the OPINION that KZ looks better than the UE3 demo & referred to them as a Sony fanboy. Walking across your parents carpeted basement after making a Dorito & Mountain Dew run (mandated diet of Xbots) must've built up enough static for your brain to cobble together the presumptuous thought that cyberninja45 MUST be a Sony fanboy, just because he likes Killzone.

Your presumptuous reply belies your own fanboyism. After all, you obviously have an issue with Sony, a Sony exclusive game & Sony fans. Therefore you must be a Microsoft fanboy, since only a PC (that will most likely run windows) or the Xbox 360, will be the only platforms OTHER than the PS3 capable of running the UE3 engine. A mac running it is technically a possibility, but that would just be nitpicking. SO, no where to run douche.

And as for KZ3, YES IT IS DROP DEAD GORGEOUS. Get off your F'n console superiority high horse. People who hate on a specific console usually do just because they can't have it. If you're too cheap or po to afford the full KZ3 experience, go get an F'n job or something. I'll be playing my Helgast edition KZ3 with my custom sharpshooter & very soon, 3D TV.

The latter part of my comment was in defense of the UE3 demo. Even though I share cyberninja's love for KZ, it's crazy to ignore the obvious advancements the UE3 demo showcases. If you couldn't follow that, you're an idiot. That proves my comment about Sony fanboys (I meant to just put Sony fans), generally being smarter. Actually....that one was really just to piss you off. After all, there are smart 360 fans. They're the one's who don't let childish fanboyism stop them from appreciating a PS3 or even a Wii.

Not so impressive.. Huh? Who the hell said that? This looks, in one word, INCREDIBLE! Not even Cryengine 3 can live up to this! Uncharted 3 looks amazing already, but if Mass Effect 3 would run on this, just imagine!

this suppose to be crowned as the graphics king right now... even cryengine3 cant compete with this! this looks like CGI realtime action! yes of course Uncharted3, Crysis2, Battlefield3 and RAGE looks incredible but this one is the best and blow my mind out off my brain!

@Kiro_DUMB@SS
sorry I don't drink mountain dew. I still don't get where your damage brain thinks I mean this. Therefore you must be a Microsoft fanboy, since only a PC (that will most likely run windows) or the Xbox 360, will be the only platforms OTHER than the PS3 capable of running the UE3 engine. I think. you need to get back on your MEDS!! everyone knows The PS3 can run Unreal Engine 3!!! it ben doing so for YEARS! sorry I don't share your garbage love for Crapzone 3! the only things your proving is. you're either a Xbox hater or a $ony NUT JOB (maybe both) and cyberninja45 IS YOUR BOYFRIEND! and some how you think I don't have a JOB! really? could it be. I DON'T WANT TO BUY A PS3? and FOOL! I pay BILLS! ( somthing you must likely don't!!! ) I don't run from brain damage FOOLS like you! I like shooting them down on my limited of Halo Reach on my Samsung LN65B650 65-Inch 1080p 120 Hz LCD HDTV!!!!!!! GET BACK ON YOUR MEDS! NOT THE STUFF FROM YOUR SMOKE PIPE!!!

Who hasn't played games with Awesome CGI cutscenes and mediocre gameplay visuals? This doesn't "showcase" anything other than CGI video, NOT gameplay. Who gives a crap? Watch the ACTUAL GAMEPLAY video for Battlefield 3 running on the Frostbite 2 engine. That's as good or better than this AND it's gameplay video! Hint: NEVER buy a game that only shows CGI in their advertising and not gameplay video.

Are you guys stupid or something? It's just a CGI cutscene. Wait till the in-game shots come before you cream yourselves. Its not like these shots look all that much better than the Batman trailer anyway. The Batman trailer's animation trumps this one's, thats for sure.

@Senoreggy: It is NOT a prerendered Cutscene. It is rendered with 3 GTX 580 in REALTIME (not over months offline like in cinema).
The unreal development kit that supports these features is out for download right now (for free).
/Edit: Link http://udk.com/showcase-samaritan

@NightX-2
It's not a game. It's just a tech demo. To al of the people that think it's CG, it's not. Go read up on some specs for the latest high end PC hardware. People post their videos on youtube all the time of really high spec PCs running amazing benchmark tests that are pretty much as good as this. But you won't see something this good on the consoles. Keep in mind, none of this is gameplay. Just a video running in real time. You always get higher visuals during cut scenes sense the system is deticating its resouces for mostly rendering.

@Senoreggy
Before you start calling people stupid, please read the facts on this demo. This is a real-time demo. Not a CGI cutseen. This is an amazing demo and the lighting effects are incredible. Since you are so convinced that this is a CGI cutscene, you should be the most impressed with this demo since it's actually real-time and it fooled you into believing it was not. It fooled you enough to make you call people stupid for believing it was a real-time demo. Now that's what I call incredible graphics

Looks amazing. The intro scene with the car driving up, whitehouse looking 100% real in the background. Wow. To actually control that character, that would be a blast. Anyway, to all those who typed "meh". You might want to get your eyesight checked.

The sad part is that we won't still see this on games anytime soon because only PCs would be able to handle these kinds of graphics, so most companies won't even bother developing exclusively for the PC.

This may certainly be "real time" similar to an in-engine cutscene, but a pre-scripted action scene as opposed to an actual, playable demo are two entirely different things. To my knowledge this is not playable, simply a demonstration.

Show me something that a person can pick up and PLAY with a controller, having full control of the character, THEN I would be impressed.