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What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood
marketing tool in business. Many people spend the bucks for cards
and don't make an effort to get them into the hands of those who
can hire them or buy from them.

Everyday people throw away stacks of undelivered business
cards. Money down the dumper.

Your goal is to design and use a memorable card and get so
many delivered you have to re-order. Forget about those clever
articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when
something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned
your distribution, tossing unused cards in the trash should
become the exception rather than the rule. If one item on your
card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on
business card expense. With the revolving door turnover of
salespeople, many dealers stopped ordering individual cards for
new hires. They print a master card with color dealer logo and
phone numbers and leave a big space in the middle for the new
salesperson's name to be penciled in. That way, when the would-be
fast talking, glad handing flannel mouth doesn't work out, no new
cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money
was saved at the printers versus how much business went somewhere
where the salespeople appeared more professional. With car dealer
margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker
blotting out a line of type and a new name,address or phone
number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer
labels printed with the new information and stick them over the
old just to save a few bucks. Calculate what your time is worth
and the savings turn into an expense, not to mention what the
"corrected" card does to future business.

Dig out that stack of business cards you have been collecting
for years and flip through them, you will see at least one with a
correction.

If you are in any business and venture outside your cubby-hole
for any reason, you should carry business cards at all times. You
should be able to "whip one out" without diggout out your wallet
and digging thru pics of the kids, or plunging to the bottom of
your purse past the hair spray.

You card says a lot about you. And you say even more about you
when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the
BACK of Your Business Card Say?"

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