TWO EXAMPLES OF APPS MADE HABIT-FORMING

6 Mobile A/B Tests From Top Apps

This guide breaks down six different mobile A/B experiments conducted by leading apps like Vevo, Netflix, and Glassdoor. We cover experiments focused on improving mobile user onboarding, in-app engagement, and mobile conversions.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.