THE IMPACT OF POLITICAL MARKETING ON THE VOTERS' BEHAVIOR IN AFGHANISTAN

Hamid BARAK

Abstract:
In current political world, the competition amongst politicians intending to achieve important positions by the civilians’ votes is vividly substantial. Therefore, the process of creating favorable social attitudes through a strong campaign to win the voters over in the targeted area for each candidate is highly prominent to identify their importance in reaching a specific

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2

Analysing the influence of societal and cultural influences on one’s economic decision-making process.

Tanisha Mandhana

Abstract:
To explain a phenomenon, scientists often build models, and to build a model, scientists have to make assumptions that simplify reality. In economics, one of those simplifying assumptions is that consumers are always rational in their decision-making process. Consumers are considered to take decisions that result in optimization and provide them with the maximum utility and satisfaction.

21-29

3

Good Governance in Oromia: Challenges and Strategies (Major Cities in Arsi and East Shewa zone in focus, Ethiopia)

Bekele Shibru (PhD)

Abstract:
The main objective of this study was to identify the level of good governance with respect to its founding pillar elements in Oromia Arsi and East shewa zone selected urban cities. The key elements of good governance considered in the study were accountability, transparency, participation, responsiveness, control of corruption, operational effectiveness and efficiency, equity building and inclusive, and consensus orientation. The study followed a surveyand focus group discussion. The data were collected from four selected cities i.e. Adama, Asella, Batu, and Shashemenne.