RODNEY B. GILL JOINS THE SNEAKER CON EMPIRE

July 1416:292017

VETERAN SALES EXECUTIVE BRINGS 20+ YEARS OF EXPERIENCE TOTHE WORLD’S LARGEST SNEAKER SHOW

NEW YORK, NY – 14 Jul, 2017 – The world’s largest sneaker show, SNEAKER CON, continues to dominate the sneaker marketplace with the addition of Rodney B. Gill, a senior sales veteran with over 20+ years of experience in advertising, sales, brand partnerships and more. Having held past roles at Z Living Network, Fubu TV.com, Revolt Media & TV, and Viacom/BET, Gill joins the Sneaker Con team to lead all integrated sales and branded partnership opportunities, reporting directly to the co-founder, Yu-Ming Wu.

A high-performing sales executive, Gill has extensive television industry experience and a proven track record managing multi-million dollar accounts for brands such as Pepsi, Ford, AT&T, Progressive Auto, 5-Hour Energy and State Farm Insurance, to name a few.

Gill’s addition to the Sneaker Con leadership team, ushers in a new era of growth for the brand, since its inception in 2009, SNEAKER CON has grown to be the LARGEST sneaker show in the world and unlike any other marketplace of its kind. With even more markets to come and global expansion in Europe and Asia, Sneaker Con is set to bring its one-of-a kind sneaker show to sneaker enthusiasts world-wide.

“Being a sneaker connoisseur myself, I’m thrilled to join the Sneaker Con team,” said Rodney B. Gill. “The growth of the brand has been exponential and the opportunities are endless as this marketplace continues to grow and flourish.”

THE HISTORY OF SNEAKER CON

Sneaker Con was founded in 2009 by Alan Vinogradov, Barris Vinogradov and Yu-Ming Wu.

Our mission: to bring together a growing network of young entrepreneurs, social influencers and trendsetting consumers with a passion for sneakers. Today, that network has grown into the largest of its kind. Over 70,000 people attended 13 Sneaker Con events in 2016. And Sneaker Con partnered with the BET Experience to draw 80,000 people in a single weekend. Our owned network of over 2 million Sneaker Con Instagram followers expands to over 16 million followers with the addition of our Instagram partners which includes Sneaker News and Jordan’s Daily.

And the digital reach of Sneaker Con amplifies the event worldwide—over 25 million owned social media impressions and 140 million audience impressions in 2016.

THE NEW FUTURE OF SNEAKER CON

In 2016, Sneaker Con Media Agency and Sneaker Con International were formed with partners Jeffrey Fried and Paxton Baker to pursue opportunities for global expansion and brand partnerships. Sneaker Con’s successful collaborations in 2016, such as the BET Experience and Sprite Sneaker Con Hoops Classic, form the blueprint of our new role in 2017—a powerful partner that reaches the most influential audience in youth consumer culture. Our continued US growth and international expansion to London, Shanghai and additional cities in China will make 2017 an exponentially bigger year for us and our partners.