Beesecret

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Owner

Medex

Project name

Beesecret

Project description

Medex has entrusted us with preparing a digital strategy, which we use to present Beesecret face cream and serum.

Through an innovative website presentation we guide the visitor to learn about the advantages of the product and make purchasing decisions. The product is indirectly differentiated from the rest of Medex's much more affordable offer.

Target audience

Women between the ages of 35 and 60 with higher purchasing power.

AWARDS

CSS Design Awards - Special Kudos

Design Nominees 2017 - Site of the Day

CSSLight - Site of the Day

CSSREEL - Winner of the Day

BESTCSS - Site of the Day

Main activities

The target group is addressed in all phases of the purchase process: from eliciting interest through exploring, finding answers on concrete effects, building trust, establishing needs, and eventually to the final purchase. If the visitor has not yet decided to purchase a product, they are invited to read Medex's articles and subscribe to Medex’s newsletter.

USER EXPERIENCE

An advanced user experience brings the user closer to the prestigious product. By scrolling down, the user triggers certain activities, which, with the various effects around the product, convey its added value when used (in the meantime, the product is in the spotlight most of the time).

SOLUTIONS THAT PRODUCE RESULTS

Tests done by the users show that the online platform efficiently achieves the goals and successfully builds the digital identity of the Beesecret brand.

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Our clients trust us big time and vice versa. We are determined to seek and find what's best, crazy, intelligent and smart for their crowd. Lucky and grateful.