Latino leaders and civic organizations from across the Central Florida region and the nation launched “Que Vote Mi Gente,” a new coalition to mobilize Puerto Rican voters, one of the newest power constituencies in American politics. Puerto Ricans moving from the island to the mainland are one of the fastest growing communities in Central Florida, thereby one of the most newly influential demographic groups in the key swing state. Yet their unique concerns—with the exception of momentary national attention surrounding the debt crisis this past Summer—have often been ignored by politicians on both sides of the aisle.