Tag: Strategies

Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey — their path to purchase relies heavily on search. Financial marketers who excel in search engine optimization (SEO) will win the day.
Effective SEO requires compelling content — the kind that engages readers and search engines notice. But today’s traditional approach to content-creation often focuses more on optimization and less on consumer engagement. Without adequately mapping consumer intent to the content topics your institution is serving up, you’ll struggle to achieve the kind of search results

There are a lot of damaging misconceptions about the world of internet marketing, so let’s take this opportunity to separate fact from fiction. There was a time when “going online” seemed like an arcane process that required a Ph.D. to navigate successfully. Those of us who were around in the early days of cyberspace can remember an era when email was considered a great convenience because messages didn’t need to be answered immediately; they could sit there for days -- weeks, even -- until you got around to them. Now, in our modern web-obsessed society, the average person checks their phone nearly 47 times per day.
The web is no longer the mysterious provenance of tech wizards, and most of us consider ourselves proficient with the internet. These aren’t just idle observations. This ov

5 SEO Strategies That You Should Try In 2019
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When it comes to online marketing, SEO plays a big role. It’s the source of organic traffic and one of the most important things for any website. It’s also very complicated. It helps Google Bots crawl your site and classify you as worthy of high ranking. While this all seems simple enough, SEO experts are in constant debate over what affects the search engine results the most. Is it keywords? Backlinks? Social media? Or something else? Google recently added more updates to their algorithm and several SEO professionals have concluded that there are five dominant trends for 2019. Mobile first With the new updates to the algorithm came changes that some website owners really don’t like. Google announced that in the future,