WHEN building a product, a key element needed for its success is ’empathy’. It is vital for innovators to step into the consumers’ shoes to build relevant products. If a product addresses a pain point and offers a solution to take that pain away, then the product stands a good chance of being a hit!

THE “climate crisis” is like any other product, requiring a set of components executed efficiently and effectively so that it may thrive within the market place. Empathy has been a critical factor in the successful development of the global warming brand.

THE cuddly polar bear was initially chosen as the climate mascot, stimulating instant and long-lasting empathy for the cause.

BUT, the fluffy polar bear has its geographical limitations, and ‘inconveniently’, is far from endangered. So, a more ‘global’ phenomena has evolved to do the heavy-lifting, bringing climate calamity into every TV and iPhone on 24/7/365 rotation. “Extreme weather” was the chosen one and has been the gift that keeps on giving for “Climate Crisis Inc.” – taking advantage of any and every weather event, gobbling up the gullible in its propagandised path of eco-brainwashing.

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EVEN though “weather” is not climate, the daily bombardment of climate disaster-porn via the mainstream media provides more than enough evidence for the casual observer to convince them that the climate is in fact changing as a direct result of human CO2 emissions.

HOWEVER, when you dive deeper into extreme weather metrics through the lens of government data and peer-reviewed science, as opposed to scary pictures and videos spewed out by the climate-obsessed fake news media, there really isn’t any data that supports the EW catastrophe meme. In fact, by most metrics, extreme weather events are becoming less extreme and less frequent as CO2 rises.

2017 seemed to be filled with bad weather news. But a deeper look at the global data suggests that attempts to link the last year’s extreme weather to climate change are highly misleading.

THIS excellent 6 minute video produced by the GWPF demonstrates precisely why – sadly – the mainstream (fake news) media, who have largely been captured by the radical environmental movement, cannot be trusted on anything climate change or global warming…

WHEN will he be, literally, put in the dock for crimes against climate/science truths, costing taxpayers literally $Billions in dud-predictions with his insane litany of ideologically driven climate falsehoods?!

Professional alarmist Tim Flannery warned in 2004 that global warming would turn Perth into a “ghost metropolis” and shrivel its farms. Colleague Will Steffen in 2015 forecast 80 years of drought there, just like fellow catastrophists predicted centuries of drought in California. But then ….

Dr Flannery warned of [Sydney] grappling with up to 60 per cent less water… Sydney could glimpse its future by looking at the devastating impact that global warming had already had on Perth…

“I think there is a fair chance Perth will be the 21st century’s first ghost metropolis,” Dr Flannery said. “It’s whole primary production is in dire straits and the eastern states are only 30 years behind.”

AUSTRALIAN of the Year Tim Flannery is sticking by his warning that Perth could become the first ghost metropolis of the 21st century…

“When I said Perth could become the first ghost metropolis, that was true, but the Government acted and got a desalination plant going,” he said…

He said there were no signs that Perth’s once-abundant winter rainfall would return any time soon, and even a small drop in rainfall had huge knock-on effects for the region.

“You get a little drop in rainfall and then plants are under more stress and there is less flow into streams,” he said… “I think that all the prognoses for climate change is that the South-West is going to keep drying out and getting hotter,” he said.

One of the myriad incorrect assertions by climate-change deniers is that scientists who have proven manmade causes for the current global warming ignore periods of warming in the Earth’s past that were not caused by industrial pollution.

Since it’s essentially, and of course ironically, entirely non-scientists who make this claim, the deniers would do well to read a recent UCLA study that indicates California’s current six-year severe drought could be exacerbated enough by global warming to extend the dry period for centuries.

California has now seen more moisture in the last 8 weeks than it typically does in an entire year… San Francisco, Sacramento, Los Angeles, and several other cities have recorded one of their wettest Januarys on record and an incredibly wet 8 weeks overall.

“Miami Beach is at such grave risk of sea water flooding today that it should preemptively be declared a disaster zone – not because of global-warming-driven sea level rise but due to a seeming total lack of sensible civil engineering standards and sensible building codes.”

With dams full in South Australia, and in most of eastern Australia, it would appear that the human-induced global warming disaster drought scenario, is yet another failed prediction from the climate hysterical.

The rivers are full, the reservoirs are full, the dams are full, so every drop of rain that falls from the sky is going to be in the river system and has the potential to increase flooding at that local level.

The inconvenient data laid out here on one the favoured weapons of mass climate hysteria – “Extreme Weather”, by climate change disaster expert – Dr. Roger Pielke Jr., a Professor in the Environmental Studies Program at the University of Colorado…

“Floods suck when they occur. The good news is U.S. flood damage is sharply down over 70 years,”

In a message aimed at climate activists and many in the media, Pielke cautioned:

“Remember, disasters can happen any time and they suck. But it is also good to understand long-term trends based on data, not hype.”

Pielke also pointed to the hard scientific data that shows other types of extreme weather are *not getting worse and may in fact be improving*.

NB, the next time you view, read or hear your favoured media hyperventilating over an ‘Extreme Weather’ event, remember that there weren’t as many smart phones last century, and keep in mind the old saying “if it bleeds, it leads.”

Dr. Roger Pielke Jr., a Professor in the Environmental Studies Program at the University of Colorado and a Fellow of the Cooperative Institute for Research in Environmental Sciences (CIRES), slammed the linkage of global warming to the recent Louisiana floods and other types of extreme weather. (See: Bill Nye: Climate change is reason for Louisiana floods)

Thirteen state GOP attorneys general have sent a letter to the Democratic AG’s who are investigating ExxonMobile for fraud in climate change research, telling them that if minimizing the danger of climate change is fraud, so is exaggerating the peril. They threaten to prosecute climate alarmists for making spectacular claims of disaster that have not materialized…

The “cuts both ways” argument was among those raised by 13 Republican attorneys general in a letter urging their Democratic counterparts to stop using their law enforcement power against fossil fuel companies and others that challenge the climate change catastrophe narrative.

“Consider carefully the legal precedent and threat to free speech, said the state prosecutors in their letter this week, headed by Alabama Attorney General Luther Strange.