The 10 Most Valuable Brands in Brazil

Despite thegrowth of sectorssuch as retailand telecommunications, the large Brazilian bankslead the ranking ofmost valuable brandsinthe country,surpassingcompanies like Petrobras,Casas Bahia andVivo.Five out of the top ten most powerful brands in Brazil arefinancial institutions, according to Brand Finance/Superbrands. See full ranking below…

1. Bradesco

2. Itau Unibanco

3. Banco do Brasil

4. Petrobras

5. Oi

6. Vivo7 Banco Santander

8. Walmart

9. Casas Bahia

10.Caixa Economica

The study, to be officially released next tuesday (Nov 29th), has found thatBradesco hasa brand value ofBR$31.2 billion.