Creating innovative companies and work-groups It’s about more than just creativity

“The fact that you can put a dozen inexperienced people in a room and conduct a brainstorming session that produces exciting new ideas shows how little relative importance ideas themselves actually have.”

Theodore Levitt

The difference between being creative and being innovative is the difference between lots of ideas and lots of profits.

We help organizations become more effective and efficient with their innovation, no matter the level of innovation they require (breakthrough, significant, or incremental). Many people believe the limitation to their innovativeness is a lack of ideas … or at least good ones.

We have over 15 years of experience that proves otherwise. It’s not a lack of creativity that is holding your innovation back, it’s an inability to decide of the many ideas you have, which are worth pursuing (and agreeing you can’t pursue them all); and having a Foundation for Innovation that facilitates making new things happen.