F1 Accelerates Discussion on and off the Track

SMS INC. RADAR analysed a range of stories at the end of the 2017 season. Discussion points ranged from the launch of the F1 e-series, to the launch of the new F1 logo and attitudes to Lewis Hamilton after his comments about his nephew wearing a dress.

SMS INC. Radar cut through the discussion to analyse the broad range of talking points.

“Interestingly, 50% of individuals who were negative towards the new logo design thought it resembled a video game. With the introduction of F1 e-sports series, could the new logo help F1 diversify its product not just on the race track but behind a gaming controller?”