Items with 'craveability' increase appetizer sales

April 10, 2007
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by FoodBusinessNews.net Staff

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CHICAGO — Appetizers that satisfy a craving will be ordered more at restaurants, according to an appetizer category report by Technomic, an organization that provides the food industry with research data.

Technomic found when an appetizer meets a specific craving — especially among women — it helps the customer differentiate and select restaurants. Technomic defines "craveability" as consumers being driven to a particular restaurant for a specific product. Often the desired products are signature items of a restaurant.

The report also found appetizer samplers are desired not just because the items are usually shared, but also because they offer a variety of tastes, some of which might be new to the consumer. Some restaurants are adding regional items and allowing customers to choose from a long list of appetizers and sauces to develop their own appetizer sampler platter.

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