How to Decide Which Marketing Materials to Use

There’s no denying that the rise in the use of digital marketing has made printed marketing materials feel a little less necessary. However, here at Kaizen Print we know that the perfect marriage of print and design equals sales.

We’ve helped many businesses to grow through creating
printed materials designed with their customers in mind. SME’s can really
benefit from printed materials, such as: business cards, flyers and brochures.
And the good news is, due to the rise in digital marketing, print has become
cheaper.

Printed materials aren’t redundant, and can be a useful
marketing strategy for businesses to employ.

So how do you decide which printed marketing you should use
to promote your business? We’re here to help. Please read below our top tips on
deciding which is best for you!

Do you know your
target audience?

Without knowing exactly who you want to target, you may
struggle to make a choice on which promotional materials will work best for them.

At the end of the day, your materials are made for them – so
you should know your audience. Consider the print size, the design colours and
the locations they visit.

Which call to action will draw them in? E.g. if you have a clothing shop for
millennials a “buy one, get the other half price” may work, or if you have a
coffee shop in a high-income area “visit us to receive an exclusive offer”
would be an effective approach.

Don’t underestimate
the power of the business card

At Kaizen Print, we believe that the business card is a staple that any business owner shouldn’t be without. When you are out and about, going to meetings, attending networking events or socialising they can be handy to keep in your wallet or purse.

We believe that an investment in a quality business card is
an effective method to create new leads and give an instant snapshot of who you
are and what you do – so it shouldn’t be underestimated.

Nowadays, you don’t have to have a standard business card.
You can have gold embossed business cards, cards with curved corners, business
cards in different shapes and even high-tech ones that when scanned, direct people
to your website!

So think outside the box with this one and consider how you
want to be perceived.

Do you meet with
people regularly to try and win contracts or commissions?

If you do, then the chances are you leave your clients with
pieces of paper with prices, who you are and what you do. Perhaps even a small
portfolio of work.

If you leave your potential clients with paper, it can
easily be misplaced. This is where presentation folders can come in handy. Not
only are they professional and help with the first impression, they are practical.

Whether it’s a conference or meeting you are attending, or a
1-2-1 with a potential client, this can help keep your papers undamaged. Not
only this, they are likely to keep the folder and store their own papers in it
which gives it longevity, and the potential to be seen by others.

At Kaizen Print, our presentation folders come in A4, A5 and
with a range of professional finishes – even coffee resistant!

Do you want to target
your local area in a cost-effective and efficient way?

Flyers are a speciality for us at Kaizen Print. From A7, to
A3 we have it all, and we know just how effective they can be for businesses. A
high-quality flyer is an easy way to target a large audience by the old
fashioned posting method. You could even leave them in local businesses if you
ask kindly – most businesses will say yes!

Flyers are a tangible way to target the right audience at
the right time, and if done effectively can have great results. Keep it simple,
and remember the power of white space to draw attention to the important points
e.g. business name/website/price/services in a few short points.

Use colours that your target audience will find attractive,
and keep them in mind when figuring out the creative design – flyers don’t need
to be ‘boring’.

Be simple, yet effective.

Still not sure? One of
our award-winning graphic designers will be able to help you choose the most
effective materials for your business. At Kaizen Print, we know that good print
and design can work wonders for your business.

If you’d like some
advice on any of your own graphic design projects, please contact
us! We welcome questions, and are
happy to lend a helping hand to our fellow designers.