PowerInbox

Offers the ability to monetize advertising through email, web and push notifications

CEO Jeff Kupietzky credits PowerInbox’s fast growth to lean operations and strong word of mouth. “Clients have been our best salespeople,” he said.
Following revelations that millions of Facebook profiles had been obtained and analyzed by Cambridge Analytica to produce manipulative political ads in 2016, many advertisers have started looking for alternatives to social media to reach would-be customers. Often, they’re shifting their focus to email and push notifications—and PowerInbox can help.
“There’s a recognition now that you can’t put all your eggs in [the Facebook] basket,” Kupietzky said. PowerInbox lets clients such as Reader’s Digest and New York magazine diversify their reach to other sources of traffic.
Moving forward, PowerInbox will roll out new advertising formats, such as video and quizzes. “Anything that helps engage users is our goal,” Kupietzky said. It’s also considering adding new data points to its algorithms.
“We are exploring using additional factors such as gender, age and other attributes to improve the recommendations” that the platform makes to subscribers, he said. Such user data is harder to glean for email users, making the task a challenge but worthwhile. “The idea is to match users with things they would actually be interested in” and not to spam them, he added.
PowerInbox also will broaden to other media, such as chat bots and lock-screen text.​​​​​​​

Crain’s New York Business is the trusted voice of the New York business community—connecting businesses across the five boroughs by providing analysis and opinion on how to navigate New York’s complex business and political landscape.