Wednesday, May 16, 2007

Convergence vs Divergence

Al Ries makes some great observations of the failure of convergence products like the Coke soda-coffee or McDonald's Hotel, to predict the failure of the iPhone. Marketers have tried and tried to make convergence products successful, but they almost never are. Product categories tend to diverge, into more focused products like cable television for example. Al Ries sure is cranky.