December 18, 2012

The title was originally killed off in 1982, but revived by book discounters The Book People when they licensed the Puffin brand from Penguin Books in 2009.

The Guardian piece about Puffin Post‘s demise contains a quote about why it won’t have a second rebirth, “Puffin Post is a really expensive way of getting to consumers, and you don’t need it if you’ve got a lot of online support.”

Print that quote off and stick it on a wall. It’s what your advertisers are thinking about your magazine.