Da Nang sees strong growth in high-end accommodation services

Hanoi (VNA) – Many businesses operating
in accommodation services in the central city of Da Nang have worked to improve
their service quality, as the high-end accommodation segment is growing and investment
in the segment projected to continue to rise in coming time.

Many accommodation establishments of
three- to five-star are being built in the city, creating a foundation for
development of middle- and high-end tourism.

According to the municipal Tourism
Department, domestic and foreign investment has been strongly poured into tourism
services, especially in high-end tourism products. In addition to
infrastructure, investors also paid attention to human resources development.

The number of holidaymakers in this segment
has been on the rise, bringing big revenues for local hotels and resorts.

As of the end of April 2018, Da Nang is
home to 712 accommodation establishments with more than 29,730 rooms, rising by
7,355 rooms compared to the same period last year. Of the lodges, there are 156
three- to five-star hotels with more than 18,000 rooms.

By the end of this year, the city expects to raise the number of lodges to 774
with 36,031 rooms. Da Nang targets to have over 920 establishments with about
45,600 rooms by 2020.

In 2017, total earnings of three- to five-star hotels made up 86 percent of the
city’s accommodation service revenue with 7.7 trillion VND (337.62 million USD),
a year-on-year increase of 52 percent.

Vietnam has witnessed an influx of international hotel brands and hotel
management companies in the last few years, according to property consultant
Savills Vietnam.

From 30 hotels with international brand names in 2010, the number had
increased to 79 at the end of last year. The strong growth of the tourism sector has also given a boost to the
hospitality industry.

Da Nang is a popular tourist destination in central Vietnam. The online
marketplace and hospitality service Airbnb announced a list of the world’s top
10 destinations for the 2018, in which Da Nang ranked fifth in booking surges
of up to 255 percent.

According to the Da Nang Department of
Tourism, the number of visitors to the central coastal city is increasing with
annual average growth of 20.06 percent in the 2013-2017 period.

In 2017, the city welcomed 6.6 million
tourists, 2.1 times higher than the figure in 2013. The tourism industry
generated 186,770 jobs in 2017 and grossed over 19.5 trillion VND (854.1
million USD) in revenues, 2.5-fold increase from 2013.

The city was ranked second in the list of the 10 most popular destinations
among solo or couple travelers in 2018, according to the Republic of Korea’s
Ticket Monster Inc.

The website said people who plan to
travel abroad with family members chose Da Nang as the most popular
destination.

The city is also the second-most popular
destination among couple of travellers, followed by Bangkok (Thailand) and Guam
(the US), it said.

According to the
Vietnam National Administration of Tourism, Da Nang was said to be the best
place to live in Vietnam with many world-recognised records. It is famous for
My Khe Beach, one of the six most attractive beaches on the planet selected by
the US’s Forbes Magazine in 2013, the cable line to Ba Na Hills at an altitude
of 1,487 metres, and Sun Wheel, which is 115 metres in height and situated in
Asian Park, Hai Chau district.

Besides, Da Nang International Airport was ranked third among the best airports
in the world in 2014, according to a survey by Dragon Air.-VNA