We will help you lead change

At Maxus+Helder we recognize there is only one constant and that constant is change. This is especially true for the communication- and media landscape which is becoming more and more complex. We are here to help our clients truly understand this landscape and realize the most effective media strategy.

Our main objective as a media agency is to lead in a world of change and take full advantage of the opportunities this change offers. Always with a focus to make media do what media should do: to deliver the highest possible contribution to our clients' success.

Branding performance and content

We believe that building brand preference and realizing short-term returns can go hand in hand. The Maxus Change Planning process has been tailor made to accomplish this. We use our strong instruments to optimize for branding, for performance or a combination of the two. Besides our media focus we have a sharp, refreshing view on content. We adapt the content of communication means to perfectly fit every media type, moment and phase in the campaign.

That is why any solution we offer centres on one or more of the key elements branding, performance and content.

Our clients

That's who we do it for

Our clients are international as well as local companies. We work for well-known brands with a strong position but also companies who are working hard to make their name or are new in the Dutch market. What they all have in common is a healthy ambition and clear expectations about the future. We are happy to contribute to their success.

We are local and international

When Helder became part of Maxus in 2016 we continued as Maxus+Helder. For us it is important to not only be part of the international network but also to be a truly local agency with an independent and flexible approach.

We are an accessible, service orientated local agency in an international network providing us with an excellent position in knowledge, innovative technologies and trading.

With over 2,700 people in 70 offices across 55 markets, Maxus has consistently been the fastest-growing media network in the world for the last 5 years (source: RECMA). Because Maxus+Helder is part of GroupM our clients benefit from the advantages the largest media buying group in the Netherlands has to offer.

We work with PACE

One thing all local Maxus subsidiaries have in common is the fact that we all work with PACE. We are Passionate, Agile, Collaborative and Entrepreneurial.

In the Netherlands this shows in an enthusiastic, experienced, service minded team. A strong interest in the motivation and situation of our clients results in creative solutions and strategies that perfectly fit their business case.

We value a strong partnership with our clients. Transparency and trust are key in the way we operate.

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