Gruffalo AR App UX/UI

Senior UX and UI Designer (Freelance) on The Gruffalo Spotter Augmented Reality mobile app. I worked with a highly talented team of producers, designers, 3D animators and AR specialists at Nexus Interactive Arts, London.

The Gruffalo Spotter is a fun AR app for woodland adventures where kids can track footprints of their favourite characters from The Gruffalo. Once the footprint has been identified, the characters are brought to life in stunning augmented reality.

Users can photograph the characters and share this via social media using hashtag#GruffaloSpotters. "The new app takes family forest walks to new heights, mixing technology with the real world it encourages children to get exploring, firing their imaginations and enabling them to have an all-new forest experience."

App released in Feb 2017, selected as a special feature by iPad App Store. App available on iOS, Android and Amazon.