Notes on the Service Design Summer Course

11Jul

#ServiceDesign Teacher and Practitioner, Vincenzo Di Maria work focuses on socially responsive design and innovation ranging from products to services and experiences. He trained as a designer at Central St. Martin’s College of Art Design in London, where he’ll be running the Service Design Summer Course the first two weeks of August this year.

The podcast centered on Vincenzo teaching and the learning experience of the Summer Design Course and I believe you will find his methods truly unique. I thought that 2-weeks was an awful long time for business people to dedicate to a learning experience. This one, may be well worth it.

Vincenzo Di Maria is and co-founder of Common Ground, a service design firm working across Europe. Their work focuses on socially responsive design and innovation ranging from products to services and experiences. The Common Ground approach to design is holistic, playful and people-centred.

The Practice of Lean Marketing

Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

Are you a SaaS Company with a great product? My strength is making that second "S" service as large as the first "S", software. I develop onboarding programs that not only engage your customers but deliver sales opportunities.

When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. Using the A3 Thinking Process gives a systemic way of implementing Lean Thinking in Sales and Marketing.