Ready to give up after your first direct-mail piece yielded no results? AARE Director of Acquisitions and Resales, Rob Reutzel shares that marketing is a numbers game that requires persistence and patience.

The average response rate for direct mail is 2-3% AND that number increases exponentially with each subsequent “touch” or communication from you, so follow up, follow up, FOLLOW UP!

Consistency for at least 12 months is key. So don’t give up and fail forward fast. Watch Rob’s video for more:

About AARE Group

We are a real estate acquisition, sales and management company dedicated to helping homeowners solve problems and seeing hidden value while serving investors and leaving neighborhoods better than we found them, since 2005. We do this by buying, selling, and managing single-family and multi-family homes — 150 redevelopment deals and over 50 rental units in New England, Pennsylvania and Florida.