Portugal - A Retail Sector On The Rise: Analysis

ESM turns its attention to the Portuguese market, profiling the increasingly competitive retail landscape as well as the home grown brands seeking to expand overseas. As we discover, there's a lot more to Portugal than custard tarts, sandy beaches and the mournful rhythms of 'fado'. Stephen Wynne-Jones reports. This article first appeared in ESM Issue 1 2018.

Close to four years on from its exit from an IMF/EFSM bailout, Portugal is increasingly looking like a solid investment.

In December, Portugal’s credit ranking was raised two levels (to BBB) by Fitch Ratings, which hailed the country’s “substantial improvement in financing conditions”, boosted by increased tourism and exports.