In May of 2011, Chris Daggs, general manager of Hub City Ford based in Crestview, Fla., entered the local Bob Taylor Carpet One location looking for 4,700 square feet of flooring that could withstand vehicular traffic — it just so happened that Bill Shaffer, territory manager for South Florida’s Suncrest Supply, stopped in to show FreeFit, a new loose lay LVT that could withstand 2,000 pounds of force per square inch (psi).

“The product they were originally going to use was rated 900 psi — so FreeFit’s specs definitely caught their attention,” said Shaffer. “But I showed them a YouTube video of a Mustang peeling out over FreeFit — it eventually melted the floor but the loose lay tile never budged. They thought it was too good to be true.”

Making the most of the opportunity, Richard Hoerber, a sales professional at Bob Taylor Carpet One, took 15 FreeFit samples over to Hub City Ford’s dealership to conduct a test of their own.
“We laid out a bunch of FreeFit, drove a big truck onto it and stepped on the gas,” said Hoerber. “Even with a one-inch gap in the concrete, FreeFit never budged. That demonstration sold the product. Now, I just have to tell people about that and the product sells itself.”

Ralph Gottier, the subcontractor and owner of Jamira Enterprises, said it was the easiest floor he’s ever installed but admits that he also had some doubts.
“Obviously, FreeFit couldn’t be easier to install — there’s no glue or locking systems,” he said. “I was a little worried because it was the first time I’ve worked with any product like that but it’s been more than a year now and I haven’t heard any complaints. You definitely get a lot of bang for your buck with FreeFit.