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Twitter Looks to Monetize Non-Twitter Users

Twitter is readying plans to make money by showing ads to people who don’t use Twitter, but who see tweet streams on other publishers’ websites and in their apps, according to a report in the Wall Street Journal.

In a presentation given to media buyers at last week’s CES event in Las Vegas, Twitter referred to ESPN’s SportsCenter app and Flipboard, though there is no confirmation at this stage that they are involved in the plans. If the plans come to fruition, the revenue from the ads shown would be shared between Twitter and the publisher involved.

According to the WSJ report, Twitter also used CES to explain its plans for video ads to advertisers. The company plans to encourage users, advertisers and media companies to upload videos directly to Twitter. Excerpts from these videos will then play in the user’s feed, and users will have the option to play the entire videos, and related videos.