199 USAhttp://199usa.com
Just another WordPress siteTue, 01 Jan 2019 02:27:54 +0000en-UShourly1https://wordpress.org/?v=5.0.3How to Design an Effective Social Media Marketing Platformhttp://199usa.com/how-to-design-an-effective-social-media-marketing-platform/
Tue, 01 Jan 2019 02:27:54 +0000http://internetmarketingcompany.com/?p=729The potential for social media as a marketing arm of your business can be powerful, provided it is handled in the correct manner. The following tips will help you to design an effective social media marketing platform for your business.

The first and most important step for you to take is to choose a social media platform to use as the center of your marketing campaign. Today, you have a number of options from which to choose, including Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Google Plus. In choosing a platform for your social media marketing platform, make sure you choose one that will support your overall marketing strategy. Your choice of a social media platform may also depend on the type of industry/business in which you are involved. In addition, you should consider your target audience. Where are you most likely to find them?

If you have not already identified your target audience, now is certainly the time to do so. Along with information regarding tastes and preferences, you should also have information about relevant demographics and how your customers are most likely to interact on various social media platforms. This type of information can prove to be critical in helping you to design a social media marketing platform that is effective and successful.

When you are ready to implement your social media marketing campaign, it is important to ensure that you are familiar with the culture of the platform that you have chosen. While many social media platforms share a few elements in common, do not make the mistake of thinking that they are all the same. Every social media platform has a unique culture and in order to succeed in your marketing efforts using that platform, you need to be familiar with the culture. One way to handle this is to spend some time interacting with users on the platform before you begin implementing your marketing campaign. This serves a two-pronged purpose. Along with helping you to become more familiar with the platform’s culture, it also helps you to become introduced to users on the site. Users of social media are usually more likely to be accepting of a brand or business when they have previously interacted with them.

One of the best ways to discover the type of content that you should be sharing as part of your social media marketing campaign is to actually talk to your customers. This can take the form of conducting a survey or a poll, but do make the effort to find out what your customers need and want. Along those same lines, it is also important to make sure you are aware of what the competition is doing. You certainly cannot compete if you do not know what you are up against. While you do not want to copy what your competition is doing, you do need to be aware of what is out there so that you can offer something different.

As is the case with any other type of online marketing campaign, it is also important to ensure that you utilize unique, engaging content when marketing on social media. Keep in mind that most people use social media because they want to keep up with the latest news, buzz, and gossip. They are looking for information that is new and interesting. To make the most of social media marketing, you need to make sure that your content is valuable, refreshing, engaging, and highly focused. Whether it takes the form of videos, tweets, posts, games, or questions, make sure that it catches the attention of your audience.

The only way to know whether or not your social media marketing campaign is successful is to measure it. An evaluation of your social media marketing campaign should be performed on a regular basis. Keep in mind that even if your marketing campaign has worked in the past, the world of social media can change quickly. Regular evaluation can help you to stay on top of changing trends.

With the right campaign, social media marketing can provide businesses in any industry with the opportunity to attract attention and engage with clients.

]]>Avoid These Social Media Marketing Mistakeshttp://199usa.com/avoid-these-social-media-marketing-mistakes/
Tue, 11 Dec 2018 18:51:12 +0000http://internetmarketingcompany.com/?p=784Are you making crucial social media marketing mistakes? While social media has become increasingly relevant in terms of marketing, many companies still struggle with establishing effective social media marketing campaigns. In fact, according to a report published by Brian Solis, a principal with the research firm Altimeter Group, less than 20% of companies have a fully mature social media strategy. With 255 million users now actively taking advantage of Twitter, as reported recently by Search Engine Journal, the potential reach of social media marketing simply cannot be ignored.

What should you do to develop a mature social media marketing campaign?

1. Leverage the power of multiple platforms. Keep in mind that Twitter is not the only platform in the game. Do not forget to tap into the power and reach of other important social media platforms, including:

Facebook

Youtube

Google Plus

Linkedln

Tumblr

Ensure that each platform you use is optimized for visibility and link all of your accounts together to enhance the reach of your social media marketing campaign.

2. Make sure that generosity plays a role in your social media campaign. The goal of any such campaign is to gain likes and follows, thus enhancing the visibility of your brand, but remember that it is a two-way street. Pay it forward! Also, take advantage of the opportunity to share industry news and updates. Finally, remember to say ‘thank-you’ to your fans and followers.

3. Don’t be shy about using images. Did you know that using an image can boost engagement by 200%? This does not necessarily mean that you need to include an image for every social media post that you publish, but when you want to draw particular attention to a message, an image can help you to do it.

4. Finally, make sure you are taking full advantage of the use of hashtags. These handy little tools make it much easier to benefit from trending topics, so do not ignore them. By adding hashtags, you ensure that your posts are seen by your followers as well as anyone else who is following that hashtag. The key is to use hashtags in a strategic manner to ensure you find your target audience. Sprout Social recommends using Hashtags.org to search for hashtags based on trending popularity.

Developing a comprehensive social media marketing campaign requires time, patience, and a commitment to staying on top of emerging trends.

]]>A Step by Step Guide for Transforming Your Twitter Campaignhttp://199usa.com/a-step-by-step-guide-for-transforming-your-twitter-campaign/
Tue, 20 Nov 2018 19:00:46 +0000http://internetmarketingcompany.com/?p=782Are you making the most of Twitter? With 255 million monthly active users, Twitter certainly offers ample potential. The following steps can help you to ensure you are taking full advantage of your Twitter campaign.

Begin by ensuring that you are familiar with your industry. If you are not already analyzing your competitors, now is the time to get started. Spend some time researching what people in your industry are discussing on Twitter. Look at your competitor’s campaigns to find out what is working and what does not work.

Investing some time in becoming more familiar with what is taking place in your industry on Twitter can pay off handsomely in transforming your own campaign. Hashtags.org is an excellent resource for uncovering what is trending.

One of the biggest problems that many people encounter with taking full advantage of Twitter is the character limitations. Admittedly, 140 characters is restrictive, but it is important to note that the attention span of readers is becoming shorter. In fact, the Savvy Panda reports that tweets of less than 100 characters receive approximately 17 percent more engagement.

This does not mean that you cannot use Twitter to direct readers to lengthier and more informative content, however. You just need to be creative in how you go about it. One of the best ways to handle this problem is to link your tweets to blog posts. Post a thought provoking title on Twitter and include the URL to the article or blog to increase traffic to your site and your number of followers. An additional bonus is that tweets with links are 86 percent more likely to be retweeted.

The promotion of fresh content is absolutely essential to making any type of online marketing work and Twitter is no different. Twitter users, in particular, have a keen desire to know what is taking place in the world right now. Fresh news, tips, and articles are great fodder for a Twitter campaign, so make use of it to your advantage.

Along with searching for trending news, many people also use Twitter to find answers to questions. Social Barrel reports that social media marketing is all about building relationships. Spend some time monitoring the subjects that you are knowledgeable about or that relate to your industry. You will be providing real value if you can answer their questions or direct them to information they would find of interest. This is also a great way to gain new followers.

Finally, make sure you are responsive when it comes to your Twitter campaign. Check what is being said about you or your company at least daily and reply promptly. This level of responsiveness is an excellent way for building alliances, particularly among others in your industry.

]]>What You Must Know about Creating Effective Landing Pageshttp://199usa.com/what-you-must-know-about-creating-effective-landing-pages/
Tue, 30 Oct 2018 10:01:52 +0000http://internetmarketingcompany.com/?p=788The term landing page is one of the most commonly used terms in the world of online marketing today, but what does it really mean and what can you do to ensure that your landing page is as effective as possible?

First, understand what a landing page is. In terms of marketing, a landing page is a specialized page where visitors arrive once they have clicked on an ad or a link. In developing your landing pages, keep the following questions in mind:

What product or service are you going to offer on the page?

Who is your target audience?

Why would a lead be interested?

What will the visitor need to do to make a purchase?

Effective landing pages should always include a call to action, but Unbounce reports that 49 percent of businesses fail to optimize the number of CTAs used on their landing pages. Ideally, a call to action should be positioned near the top of the landing page. Keep in mind that there are a lot of impulsive people out there. Don’t make them read through the entire page before you make your pitch and tell them what they need to do to make a purchase or participate. Of course, it is also a good idea to sprinkle some calls to action throughout the rest of the landing page, but do not overlook placing one near the top of the page. In addition, ensure that your calls to action are linked to a subscription form or order page.

One of the most common problems that many people encounter when developing landing pages is that they tend to become too wordy. According to the Nielsen Norman Group, only 16 percent of people actually read a website word by word. To cater to that, it is important that you use scannable text on your landing page by using the following:

Bulleted lists

Highlighted words and hypertext links

Sub-headings

Bite-size chunks of information

Keep in mind that pages can load at different speeds for different users. The longer that your landing page takes to load, the more likely it is that the visitor will lose patience and you will lose them. KissMetrics reports that 47 percent of consumers expect web pages to load within two seconds or less. Even a one-second delay could result in a 7 percent decline in conversions. There are some steps you can take to reduce your page-load time. For instance, images tend to be the leading cause of slow performance. One option is to use a script, such as Adaptive Images, that will identify your visitors’ screen sizes and then re-scale your website images based on your visitor’s needs. Another option is to use a tool, such as Smush.It to compress your site’s resources.

]]>Writing Effective Bing Ads – How to Do It?http://199usa.com/writing-effective-bing-ads-how-to-do-it/
Tue, 09 Oct 2018 11:03:30 +0000http://internetmarketingcompany.com/?p=786The Search Agency reports that paid search on Bing outpaced Google during the first quarter of 2014. Spending on Bing increased by 60 percent year over year, which is more than double the 29 percent increase in spending on Google. In light of such growth, it has become even more important to ensure that you get it right when developing your ads for Bing.

If you’re experiencing trouble in developing effective Bing ads, it is important to realize that Bing does not function quite like Google AdWords. There are actually several features that make Bing unique. One of those differences relates to search partners. For instance, if you want to block ads on specific partner networks on Google AdWords, it is necessary to turn off all search partner networks. With Bing Ads, you have the ability to exclude certain networks from your campaigns or ad groups based, if you wish, based on performance.

Go to the Networks tab on your account and choose Show Details. This will allow you to see the sites on which your ads appear based on the keywords you chose. You can then sort data to identify the sites that convert at a high cost per conversion rate as well as those sites on which you are spending money without actually converting. This is a great way to manage your Bing Ads account and ensure that you do not spend ad dollars without obtaining the results you desire.

Developing an understanding of negative keywords and how they affect your ad is also essential. Negative keywords are those keywords that are not applicable to your ad. For example, if you are an attorney and only practice family law, ensure that your account is set not to return results for “criminal lawyer” by negating the keywords “criminal”, “criminal law”, etc.

With Bing, you have the option of using two lines of text, with 35 characters each to reach a total of 71 characters. When using two lines, you need to take care regarding where you place your line breaks. Keep in mind that the first line should be read as a complete thought. Consider the following example:

In this example, the headline was wasted since the URL provides the name of the company. The headline could have been used to provide additional helpful information and tell readers what sets that company apart from the competition. A better example:

Following just a few simple tips can help to ensure your Bing ads are as effective as possible.

]]>10 Reasons Why You Should Not Ignore Online Business Reviewshttp://199usa.com/10-reasons-why-you-should-not-ignore-online-business-reviews/
Tue, 18 Sep 2018 05:08:53 +0000http://internetmarketingcompany.com/?p=851Think that no one pays attention to online reviews?

Think again.

While popular opinion might indicate that online reviewers are simply comprised of a small group of unhappy consumers, that is hardly the case. In fact, 75 percent of online reviews are positive, according to Reputation Advocate.Consumers are increasingly expressing both their pleasure and dissatisfaction about businesses within all industries. Even more importantly, consumer reviews have the potential to make or break your business.

At one time, businesses relied on the power of word of mouth. An amplifier in the form of online reviews has given word of mouth even more power. Individual social networks have virtually exploded within just the last few years. Those sites have now fundamentally changed the way in which we communicate and socialize as well as the way in which we arrive at buying decisions. Online reviews have become so powerful that they are even being referred to as a new form of advertising.

Whether positive or negative, online reviews can have a strong impact on your business. The fact is that you simply cannot afford to ignore online business reviews, as the following statistics prove:

86 percent said that their purchasing decisions were influenced by negative reviews.

70 percent of consumers indicate that positive customer reviews can increase their trust in a business.

80 percent of consumers state that a negative review is likely to change their mind about a business.

83 percent of consumers indicate it is important to read online reviews prior to arriving at a purchasing decision.

67 percent of consumers read online reviews of local businesses.

70 percent of consumers trust a business with at least six online reviews.

86 percent of consumers search for local businesses online.

84 percent of consumers expect a response when posting an online review.

10. Yelp has 78 million visitors per month.

The Effects of Negative Online Reviews

Although a negative review can certainly have an impact on your business, it can also provide the impetus for improving operations. Of those surveyed, 95 percent of displeased customers indicated they would return if a problem was resolved in a fast and efficient manner. Companies in all sectors, but particularly those that are reliant upon good customer service reviews, have struggled in the last few years with how to properly respond to online feedback.

While some companies –such as the restaurant owner in Arizona who blasted a reviewer with an irate social media rant that was read around the globe– have taken the wrong path,others have found a happy middle ground and learned how to bring unhappy customers back into the fold. There is no doubt that responding to negative social reviews can be difficult, particularly due to the fact that negative reviews on sites such as Yelp and even Facebook are often more vitriolic online than in-person feedback due to the anonymous shield provided by the Internet.

Regardless of how nasty a review might become, it is still imperative for businesses to be willing to respond in a positive mannerto customers posting negative reviews. While it is true that customers are sometimes unhappy for no apparent reason and there is likely nothing that will make them happy, businesses must still be willing to acknowledge their own mistakes and offer incentives to lure back customers.

Too much is on the line to do otherwise.

In the past, when customers were unhappy with their service, they sent the food back or simply stopped frequenting a business, perhaps voicing their discontent to a friend or two, and that was that. Today, the reach of unhappy consumers is far and can even span the globe within just a matter of hours.

So, how do you respond to negative reviews? The following steps can help to protect your business from online attacks:

Begin by asking customers to review your business online.
Many business owners are afraid to do this because they have a fear of online reviews. The thing to keep in mind is that whether you encourage it or not, your customers are going to review you. Since that is the case, it is better to be proactive and go so far as to suggest sites to your customers.

Do not make the mistake of purchasing fake reviews.
Not only is it in poor form, but the risks are simply too great. There is the significant chance that you will eventually be outed, thus ruining the trust that you have worked to build among your customers. If that is not enough incentive to steer you away from purchasing fake online reviews, consider the 19 companies in New York that were slapped with $350,000 in fines by the New York attorney general.

Stay on top of your reviews and respond appropriately and quickly.
When customers leave a positive review, make a point of thanking them to let them know that you appreciate their business as well as their time. In the case of a negative review, acknowledge that customer’s displeasure and then take the conversation offline.

Customer feedback is certainly not a new element to owning a business, but the reality is that it has changed. While online reviews have become a game changer, they also present an opportunity for you to improve and strengthen your business. By recognizing the power that online review platforms hold and by engaging early and frequently, you can harness the benefits offered by online reviews while rectifying negative experiences, whether real or perceived, that could impact the reputation of your business.

]]>Do I Really Need a Google+ Page?http://199usa.com/do-i-really-need-a-google-page/
Tue, 28 Aug 2018 11:00:46 +0000http://internetmarketingcompany.com/?p=1188Many of heard of Google+ but few use it. Why is that? Google is usually the creator that conquers, but very few businesses get on Plus and even fewer customers actually use it. This causes business owners to ask – why bother? Here are six reasons that absolutely prove you need to be on Google+.

Google’s Reputation

Google+ is still experimenting with their design and offerings, as well as having some fierce social competition from other platforms. Google has a tried and tested staying power, meaning Google+ will one day be the ruler of the social media world as platforms like Facebook and Twitter lose their relevancy. Since social media is becoming more necessary to marketing every day, it is good to be ahead of the curve.

Local Business Page

When you first set up your page, you will be able to choose what kind of Plus user you are. After choosing, make sure you set up your page as a local business. Labeling yourself as local (even if you serve the country) gives you more search engine visibility and makes it easy for customers to find information about your physical location. This includes hours, address, phone number, and email.

Communities

Much like LinkedIn groups, Communities on Google+ are extremely beneficial to join and participate in. Start or join discussions about topics in your industry to showcase your expertise. As long as you don’t try to sell yourself at all, contributing to valid conversation on these topics will result in brand authority, reputation, and reach.

Interactions

While you may not have a huge pool of potential customers, like you do on other platforms, your interactions on Google+ go a long way for your brand. Target as many customers as you can to comment and share their content. You will also gain an understanding of how your customers use the platform to better interact with them.

More importantly, use your time conversing on Google+ to target influencers. Establish yourself as a credible and knowledgeable brand with influencers and they will return the favor by spreading your brand name. Besides, every interaction you have on Google+ increases your credibility in Google’s eyes, which improves your search engine ranking!

SEO

Google+ is integrated with Google as a search engine and we all know the majority of the internet uses Google as their primary search engine. Even though the amount of interactions from your customer segment is lacking on Plus, Google wants to promote its own products so your page will appear with your website in search engines. Google also considers your brand more valuable and authentic if you have a Plus page, allowing your search rankings to rise.

Keywords

Proper use of keywords throughout your page and on all of your posts will also greatly help your search engine rankings. Google will index everything you put on your Plus page. Once those keywords integrate, your credibility with Google related to those topics will increase (as well as your credibility).

So, the short answer is yes. You should have a Google+ page for your SEO rankings as Google is the biggest search engine platform on the internet. You can also use many of the cool tools Google+ offers in interesting marketing ways.

]]>The Most Efficient and Productive Way to Use Google+http://199usa.com/the-most-efficient-and-productive-way-to-use-google/
Tue, 07 Aug 2018 00:28:15 +0000http://internetmarketingcompany.com/?p=1370Social experts love to say that Google+ is useless. They thrive on the fact that Google, who wins at everything, has created something that, in their eyes, is slowly fizzling into nonexistence. Yet the joke is on them. Google+ may be slowly fizzling, but it is toward a spark. Ignoring Google+’s slow burn into a bonfire is going to cause many businesses to miss out.

Luckily, you have an advantage. You know Google+ has value and you can get in early to reap the benefits. Granted, it is hard to justify time on the platform when the activity level is lower. Try following these tips to take advantage of Google+ in the most efficient and productive way possible.

Start Using Circles

You need to take advantage of the Circles function on Google+. It is unlike any list creation on other platforms. Create tons of circles for every aspect of the industry or people you follow. When you add them to a circle, it acts as a form of flattery. They may just add you to their circles!

It is a good idea to create smart circles as well. These can categorize members of your audience in special ways without you having to manually create circles. Not only does this make you more productive on Google+, but it also allows your business to grow with less groundwork from you.

Take Advantage of the Google+ User Niche

The people who are on Google+ now are the ones who see the eventual value of the platform. They are thought leaders, tech lovers, and innovators. Getting in with this user niche can bring your business enormous value when you add them to your specialized circles. Google is still very powerful and Google+ as a platform is set up to integrate with that powerhouse. Combine the technology of the platform with the people who are on the platform and you will be able to see great success.

If you are posting excellent, non-promotional content that foster discussion and if you show you are using Google+ correctly, these thought leaders will add you to their circles as well. Completely fill out your profile. Learn the language of the platform. Comment on their posts with thoughtful questions and comments. Share posts of theirs that you really enjoy. When you post your own content, post with certain thought leaders in mind.

Consider Google+ as Market Research

Because of the wonderful, intelligent audience Google+ has, you can use the platform as a form of market research for your ideas and offerings. There are three main ways to do this:

Read Your Feed. Scroll through your feed and see what conversations are taking place. Write down some topics that are frequently discussed or ideas that spark innovation in yourself. There is an active and passionate audience at your fingertips on Plus, take advantage of their conversations!

Join Discussions. Add your own comments on discussions you find particularly exciting. Consider joining groups related to your industry and participating in discussions there. You will get feedback on your ideas.

Pose Thoughtful Questions. Once you have your Circles built up, start posing your own thoughtful questions. Ask the audience’s opinions on certain industry niches. You will find out people’s problems to start creating a solution.

Use Hashtags Correctly

It can be easy to waste time on content and hashtags if you are going on the philosophy of other platforms. Google+ has their own rules for hashtags. Learning about them and following them will prove efficient and productive.

Use only three hashtags. While you can add more, Google+ only considers the first three as searchable. Any hashtags you add after the first three will be ignored and people performing searches with the fourth hashtag will not find your content.

Know the difference between user and Google hashtags. Hashtags in blue are suggested by Google. Hashtags in grey are user-added. Blue hashtags could improve your SEO, but grey hashtags mean Google+ users actively search for those terms.

Research hashtags before using them here: https://plus.google.com/explore

Start Collaborating with Hangouts

Move your business meetings to Google+ by using Hangouts. You will get the hang of the platform and improve efficiency by not having to coordinate separate meetings. Host private meetings on the platform, but if you are hosting an educational presentation, open it up to your Circles and all of Google+. You can invite thought leaders and gain more credibility as a thought leader in your own right when you host these Hangouts.

An additional use for Hangouts is as a podcast. Invite 10 valued thought leaders to a private video podcast. Record the Hangout and post it as a podcast for your audience to view. You will. be giving them a conversation among thought leaders that they would not have had access to before.

When you implement these tips, you will not only use Google+ the most efficient and productive way possible, but you will also get ahead of the competition who are ignoring the benefits of Google+.

]]>4 Twitter Engagement Growth Hackshttp://199usa.com/4-twitter-engagement-growth-hacks/
Tue, 17 Jul 2018 11:00:31 +0000http://internetmarketingcompany.com/?p=1396With the rise of Google and social media, there are tons of analytics you could measure. Arguably, the most important metric to look at is engagement, especially on Twitter. Tweets that are sent out but receive little or no engagement will not help you grow. You need an audience to fall in love with your brand and become vested in your messaging. To accomplish this, you need to implement these four Twitter engagement growth hacks.

Photos, Photos, Photos

We are starting with photos because it is the most important thing you can do to increase your Twitter engagement. There are countless studies all over the internet proving that photos do wonder for your engagement, no matter which platform you are using. Twitter users see a 35% bump in retweets when photos are used. Buffer also has the stats to prove that Tweets with images receive higher clicks, retweets, and favorites.

In addition to using photos, try using videos, quotes, and numbers (like stats) in your Tweets to see higher engagement.

Mind Your Characters

It’s a lot to ask, especially since Twitter already has restrictions, but try to keep your Tweets under 110 characters. This allows you to get to the point when you are Tweeting, making your content 17% more engaging. Additionally, some users will try to retweet and become frustrated when they don’t have enough characters to add commentary. This is a lost engagement opportunity.

When constructing your Tweets, be mindful of every character. You want to utilize every moment to increase engagement. Avoid any boring language choices. People hate reading about day-to-day life from brands. Leave that to the celebrities. Try to end every Tweet with a call-to-action (CTA). Tell the reader what you want them to do, such as follow, retweet, reply, visit the website, etc. Not many brands ask people to retweet their message. When you do, it can result in 12 times more retweets, according to Salesforce.

Use Hashtags and Links

Twitter started a revolution across the internet with their invention of hashtags. Twitter hashtags act as keywords that allow people to find you content. Allowing more people to find your content by using hashtags will also increase your chance of engagement.

However, be cautious. Try to limit yourself to two hashtags per Tweet and definitely no more than three. Anymore will make your content look like spam. Also, research every hashtag before you use it. Many social media faux pas occur when brands do not research their hashtags.

Including a link to either an outside article you found interesting or a link to your brand’s landing page is a huge way to increase engagement. 92% of all Twitter interaction occurs after a user clicks on a link supplied by a brand, according to Salesforce.

Try to include links with 80% of your Tweets. Remember, you will get more engagement if the link you share provides some value to your target audience. Arbitrarily sharing your website will not do much unless it will provide value. Share informational articles, your own blog posts, or a landing page that provides a resource.

Tweet at the Right Time

The best way to know when you should Tweet is by analyzing your audience. Find out when they are online and most active to schedule your Tweets at that time. There are many great tools out there, including the free Tweriod, to discover when your audience is online.

If you have a small audience right now, there are some general Tweeting rules. Try to Tweet during the daytime, especially between the hours of 10am and 7pm. Avoid Tweeting during commute times. You also want to Tweet on the weekends. More people are on Twitter on Saturday and Sunday, resulting in 17% higher engagement.

To see growth results, trying these four hacks will generate higher engagement than you had before. Use photos or media when you can, include hashtags and links, make very character count, and send out Tweets when your audience is active. Following these hacks will allow your brand engagement to rise.

]]>Why You Need Facebook Ads and Tips for Successhttp://199usa.com/why-you-need-facebook-ads-and-tips-for-success/
Tue, 17 Jul 2018 11:00:23 +0000http://internetmarketingcompany.com/?p=1670Establishing an online presence with a Facebook page is a good way to start advertising a product. Yet having great content on your Facebook page doesn’t always translate to more people coming to the page to see the content. You may have the best posts written at the best times, but there’s still nobody there to see it. This is where Facebook advertisement comes to play. When done correctly, a paid Facebook ad is a game-changer which can bring several benefits to an otherwise barren online presence.

Paid ad campaigns will attract more traffic

A sponsored ad in Facebook will be seen by significantly more people than it would be if it were a normal post. Instead of drowning in the news feed, Facebook will give it priority over other posts. Also, instead of simply being shown to the people who already like the product, the post will be shown to other networks to reach new people. This newfound traffic can then be directed to websites and other online content.

Paid ad campaigns will help you reach the correct demographic for better engagement

When setting up a paid advertisement, advertisers will be able to use detailed market segmentation to reach out to an intended, specific group of people. You’ll be able to specify people based on age, gender, interests, and more. If you’re in the business selling tents, you’ll be able to narrow down your ad audience to people who like both camping and mountain climbing. This ensures you that the entirety of your budget went to showing your product only to people who would care, making it a very efficient campaign. This also helps generate more likes, shares, and comments because people will be seeing content that piques their interest. Promos will also have better chances of converting impressions to actual purchases.

A well-targeted campaign can cater to people’s shopping interests, making your investment in the paid ad pay off by generating higher interest in your product. And with all the activity going on in a paid ad, friends of friends will begin to take notice of your product also appearing in their news feed as their friend engages with it, helping improve the post’s virality.

Facebook, like any tool, must be used properly to be effective. You can invest thousands of dollars in a Facebook campaign and may not receive as much return if the campaign is not done correctly.

Safely invest your budget in ads with trial and error

Never pool your entire budget into one campaign. A certain campaign will only work for some people and it’s better to only use what budget is needed. You never know how well an ad campaign can work, so it’s best to try out a campaign first with a small budget and see how it goes. If it works well, then you can boost it further with some more budget. If it fails, see if there are any adjustments you can make.

Focus on boosting one great post rather than 7 mediocre ones

When it comes to ad campaigns, it’s always quality over quantity. One well-prepared campaign posted on Monday can do better than seven mediocre campaigns posted each day of the week. Pool your energy and budget in one creative post with the best content. All it takes to attract a significant number of users is one successful campaign and that one post can go viral.

Check your budget and maximize for ad objective

Facebook advertisements come in two forms. Advertisers can choose to pay for each successful ad click or each ad impression. Perhaps you only want people to have a higher awareness of your brand. If that’s the case, design your ads so that the people only need to read their headline. This means people will not need to click and you only pay for a cost per impression ad campaign. Facebook will maximize your campaign funds so that more people will see your ads and content. On the other hand, if you want to increase user engagement, start a cost per click ad campaign. Facebook will show you to as much people as possible but only charge you if the users click your link (and not just read the ad).

Customize your ad targets to make advertising more efficient

When showing an ad, be sure to show it to the people who you want to target. Make detailed market segmentation to show specially prepared ads. This ensures that you won’t be wasting your ad budget by showing camping equipment advertisements to a group of users who are not interested in camping at all. Also take into consideration when and who you will be showing your ads to. Different dynamics come into play when a user is browsing Facebook via his phone than when that same person is browsing Facebook on his desktop computer. Although there’s a higher chance people will see your ad on mobile, those who are on their desktop are more likely to click and view your Facebook page. Customize your ads depending on your target and you will be saving a lot of your budget which can be used for another target group.

Facebook is a great place to start an online presence. But with over 936 million daily active users and several hundred thousand other products vying for the spotlight, you need to make sure your content is getting the attention it needs. The beauty of Facebook ads is that you don’t have to spend thousands to advertise your content. Starting with a small budget with paid Facebook ads is a great step to help you get noticed.