david clark

SAN JUAN, Puerto Rico—Why can’t TV behave more like the platforms do? That is the question buyers have, and that’s where technology can help by relieving some of the unwanted friction that now exists in the world of cross-platform video advertising, says David Clark. In this interview at Beet Retreat 2018, the EVP of Advanced […]

FreeWheel announced that it will expand its measurement capabilities to over-the-top and set-top box video on-demand inventory, after a partnership with Nielsen. In this video interview with Beet.TV, FreeWheel general manager David Clark says the deal will help ad buyers get better incremental reach, including to light TV viewers. The partnership will expand measurement to over-the-top […]

FORT LAUDERDALE — These days, it has become commonplace for broadcasters and advertisers to be fearful of the consumer shift from linear, live viewing to watching more time-shifted programming. Indeed, data from many countries shows on-demand viewing booming whilst old-style consumption wanes. But that’s not the full story. Broadcasters are finding some success in reeling out […]

FORT LAUDERDALE — The Weather Company has been selling ads in to its mobile apps based on specific weather conditions local to users for a couple of years now. In this video interview with Beet.TV, David Clark, who oversees the company’s TV division, explains the value to marketers. “Think of the question ‘What is the weather?’ […]