From Silver Commemorative Kicks to Furry Running Shoes

New Balance is the shoe brand that aims to find the 'New Balance' between the love/hate relationship you have with running. At least that is what their ads say. I prefer my New Balance sneakers on the casual side, but the shoes featured here stray far from the conventional.

Implications - Companies should be conscious of the increasingly fashion-conscious generation of consumers who use unconventional activities like exercising as and opportunity to exude style and personality. All industries should consider enhancing the appearance of all products to add opportunities for consumers to enhance their experiences.