The Launch of Mace Dynamics Online Marketing Wiki

The intention behind this wiki is provide a collaboratively written hub of knowledge on any topic related to online marketing. For instance, the wiki will cover topics such as:

Search Engine Optimisation

Social Media

Pay per click

Email marketing

Content marketing

Affiliate marketing

User Experience

Conversion Rate Optimisation

Web Analytics

Web Design

And more...

The information available on these topics is often fragmented across a number of resources which looks at their respective topics in isolation of other disciplines. Online marketing however, is a multi-discipline endeavour. The Mace Dynamics Wiki will pool all of the information relating to online marketing into a single location. Furthermore, in many cases, the information available is a matter of opinion without any primary research or references to back it up. All information contained within the Mace Dynamics Wiki will be referenced facts not opinions, given without bias.

How is this different from Wikipedia?

Whilst Wikipedia is a fantastic resource on most topics, it is very general and broad. The Mace Dynamics Wiki takes an online marketing perspective on all topics. For instance, on HTTPS, Wikipedia goes into a great detail about the technology behind HTTPS and security benefits. The Mace Dynamics Wiki, whilst covering these aspects, gives much greater attention to the user experience benefits (in terms of trust signals and speed benefits), the ranking boost given in Google results and how to migrate from HTTP to HTTPS.

Spam and Vandalism

This is something that I am very concerned about. Wikipedia is able to deal with this because it has such a large and active user base. At this time, we do not have this. As such, in order to make edits or create new articles, you must first create an account and all edits will be moderated and approved before they go live. I do worry that these measures may reduce contributions, but at this time, I feel that the prevention of spam and vandalism is more important. This may change in the future.

Check the Wiki Out and Get Contributing!

We currently have 9 articles and approximately 15,000 words of content on the wiki. Check out one of the wiki articles linked to throughout this post, check out a random article, do a search for a topic that you are interested or check out some of the articles highlighted below.

Writtten by Terence Mace

Terence Mace is the founder of Mace Dynamics. Terence began working in online marketing in 2013 for one of the UK's largetest digital marketing agencies. During his tender, Terence has worked in outreach, penalty removal, analytical insights, onsite optimsation, conversion rate optimsation, and account management roles. Terence has also established and developed a number teams and now works to develop internal tools and systems, and new products and services.