Blog: Content Marketing

Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely

You Know You’re an Online Marketing Leader When…. In this blog post we help you to assess your online marketing habits, attitudes and skills. Online Marketing is a very broad discipline. So it’s not the case that you have to have all the skills, it’s more about recognising what your brand requires to cement its online presence and this may involve getting outside expertise. So even recognising this fact and getting that support lends itself to you being an Online Marketing Leader. So review our top 20 statements and count how many you say yes to. We have created an

Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content