Ameritas Teams with National Financial

The subsidiary of Ameritas Life Insurance Corp. said in a
release that it is embarking on a straight-through processing business
environment that is designed to help customers, advisers and the core business
by using the technologies made available by National Financial.

The partnership allows Ameritas Investment to use National
Financial’s advanced technology tools, said Salene Hitchcock-Gear, president
and chief executive of Ameritas Investment Corp. “What we will offer through
this strategic alliance is an easier way to do business,” Hitchcock-Gear said. “We
believe our advisers will have the tools they need to further enhance their
customer relationships. The technology now available is designed to simplify
their business practices, and these efficiencies will allow our advisers to
spend additional time where it is more valued.”

The National Financial technology platform meets the varying
needs of a diverse set of financial professionals, including registered
investment advisers, broker/dealer home offices and financial advisers. The
platform in a mobile setting affords users easy operation, giving access to
information wherever they are.

“This change is
exciting,” said Darla Wilton, vice president and chief administration officer
at Ameritas Investment Corp. “Straight-through processing
is greatly impacting our industry and it’s going to transform who we are. We
believe it’s going to change our behaviors and our culture. And it’s going to
put Ameritas Investment Corp. ahead of the curve.”

Investor clients will also enjoy potential benefits from the
advanced technology because advisers will have the ability to deliver better
client services on a faster and improved basis. For clients who are interested,
the new environment will also offer them opportunities to have account information,
market analytics and research at their fingertips through mobile apps on their
smartphones and tablets.

Ameritas Investment Corp. is a privately owned broker/dealer
with more than 1,500 registered representatives and financial advisers nationwide.