Check out this 1 bedroom condo we staged. It’s the first floor of a 2 condo gut rehab project in the Whitman section of South Philadelphia. Great open layout, and a perfect investment opportunity for a buyer looking to live in one unit, and rent the other.

The Point Breeze section of South Philly has always been an active area for us because there is constantly so much rehabbing and new construction going on.

Sales are rapid here because it is so close to Center City, yet slightly more affordable at this point in time. Homes in this area are generally tailored toward the young professional/young family buying market. They work downtown, enjoy the city lifestyle, and desire all the luxury amenities that a builder can pack into a home. In Point Breeze, you’ll see lots of open floor plans, soaker tubs, quartz counter tops with built-in seating, restaurant-grade kitchen appliances, and city view roof decks.

In terms of staging, we aim to make these homes appealing and relatable to the young prospective buyer. We also make it a point to differential each one in terms of colors and furnishings, so that each one is memorable and identifiable.

I kinda feel like it’s all about the living room, because it’s the first thing you see when you walk in, and the last thing that you see when you leave.

I’m not gonna lie- I just couldn’t think of a great underlying theme for this weeks post. So, friends, I’m just gonna give it to ya’ straight- Here’s a little collection of some of my favorite stagings our team has put together in the past couple of weeks!

SOUTH PHILLY: 8XX Pierce St in East Passyunk

STAGED & SOLD in 1 Weekend!!

I love this one because I thought the staging really brought out the beauty in the character of the house. The walls are painted in slightly darker colors than most South Philly rehabs that we see, and the stained natural wood accents are unusual as well. The hardwood floors are beautiful, but also bring a lot of personality to the space.

So, we really wanted to do a staging that honored the classic elements of the home, but made it feel very contemporary at the same time. We also chose to stick with solid blocks of neutral colors in the furnishings and area rugs, and I think that really helped to soften and blend the natural wood tones into the space.

Just for a little perspective, the first shot is the vacant space before the staging… Look at the difference!

Maybe it’s just that chair, but when we were finished with this staging, I kinda wanted to stay and relax in this house! I love how the lighting is really bright, yet soft at the same time. It felt very cozy and comfortable- which is exactly the feeling we were trying to create.

When I walked into this vacant property, it had a bit of a “surfer bungalo” vibe. It’s not a bungalo at all, but I think I was feeling the wood-paneled island, the vintage/industrial style pendants, and the amazing sliding barn door (below)… And it felt a little artsy- which I LOVE!

It’s the Wissahickon- it’s down to earth, nature-loving, casual (but still classy)- and, its my ‘hood- so there’s a lot of pride in this one! We really wanted to create living areas that felt hip, comfortable, and multi-functional. (I’d want to live in this house!)

In other news… Here’s some staging pics!

This beautiful stone monster of a 5-bedroom house was so nicely rehabbed, salvaging that original fireplace, floors, banister, and charming built-ins throughout. Its technically in the city, but it feels more like a suburban home. Since it’s in Mount Airy, which has a pretty artsy rep, we chose an eclectic mix of transitional, contemporary, and rustic furnishings. That purple sofa just POPs against the white, making the home look extra fresh and clean!! And the bold black/white/green combo keeps the freshness going throughout.

This type of layout is unusual in West Philly real estate. The builder turned a huge old Victorian house into 3 flat-style condos with some original elements, and a bunch of modern amenity updates. The layout was tricky because of the location of the entry door, combined with the stairway to the basement, and the ton of windows. Question #1 for prospective buyers- “Where do we put the TV?” We created an elegant but comfortable TV area, a secondary seating area in the front of the house, and a designated dining area.

This little gem of a two bedroom is the perfect starter home. It’s small, but its got it all! The cool, light colors keep it feeling airy, and the textures, prints and (faux) foliage make it feel homey.