Reckitt has Viagra in its sights with US tie-up

Durex owner Reckitt Benckiser has signed a contract with American biotech firm Futura Medical that could see it produce a new erection enhancing condom to rival the success of Viagra.

The consumer goods giant, which yesterday beat first quarter profit forecasts, is waiting for the 'Viagra condoms' to receive regulatory approval before exploring their commercial viability and deciding whether to launch them as part of the Durex range.

A special gel is impregnated into the condom which Futura say makes the penis stay firmer while delivering a larger erection for longer.