In a joint release, Fox, NBC, and Disney said that they will all hold on to their ownership stakes in the company (they each own roughly a third, with Fox holding slightly more than its partners) and, just in case not selling the site isn’t enough, they’ll also be digging into their own pockets to come up with a total of $750 million “to propel future growth.”

At least for now the battle over cord-cutting continues to rage on. But perhaps the investment of substantial funds in Hulu means that the content providers will finally stop trying so hard to fight the future and instead embrace the inevitable.

Dan has been writing about all things Apple since 2006, when he first started contributing to the MacUser blog. He's also a prolific podcaster and the author of both the upcoming sci-fi novel The Bayern Agenda, as well as The Caledonian Gambit.