a Chinese billionaire son has caused outrage online after he reportedly bought 8 iPhone 7 for his dog which is considered to be the most pampered pooch in the world

According to Dailymail UK, the 28-year-old only son of China's richest man, Wang Jianlin who is worth £23 billion, has just set the internet on fire after he bought his dog, Coco - an Alaskan Malamute, eight iPhone 7 handsets.

Pictures emerged on China's social media showing the lucky canine posing next to a stack of eight boxes believed to contain a £800 phone in each which its eccentric owner, Wang Sicong, who was educated at Winchester College in UK bought for her.

The new photos were uploaded by Wang Sicong who is already worth £430 million to the dog's very own social media account on Weibo, which has nearly 1.9 million followers and is ironically named 'Wang Keke is a bitch'.

The images were posted in the afternoon of September 16, the first day the iPhone 7 and iPhone 7 went on sale.