Your logo is the face of your business when you can’t be there, for instance on a poster or web banner, and as such it has to do a very important job. Many small business owners, who simply can’t afford professional design services, opt for ten-a-penny web...

Your logo has to work hard. It’s the central hub around which your company branding strategy works and it’s the visual embodiment of everything that customers associate with you and your products or service. Small businesses often forget the importance of having a...

Why you need to make Friends with your Branding! As a small business owner, you may think you don’t need branding for your business identity – after all, you deal with your customers face to face and your values, passions, skills and reputation shine through! Well,...

Rant alert: “I know that half the money I spend on Advertising is wasted… I just don’t know which half!” I used to think the famous statement “I know that half the money I spend on Advertising is wasted… I just don’t know which half!” was really clever and a wry...

Business Owners – Have you discovered Inkscape yet? (The best kept secret in designing for your own business) Have you ever come across something SO brilliant that you think that it will become an instant smash hit, and you keep waiting for it to become a really...