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Originally marketed as Athletes HoneyMilk in Colorado and Texas, the new protein shakes will be delivered in select markets via Coca-Cola Refreshments‘ distribution system.
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Jun. 21, 2012Fair Oaks Farm Brands Inc. | Engredea News & Analysis

Whether you have just wrapped up a high intensity kick boxing workout, a long run, a bike ride or just a relaxing walk after a full day, nothing supports rapid recovery better or more deliciously than the smooth, clean taste of all new Core Power. This great tasting high protein milk shake starts with fresh, natural, top quality real milk and honey and is never made from powdered protein that leaves a chalky aftertaste. Core Power’s unique ratio of 20 percent whey and 80 percent casein is the same ratio that is naturally found in milk.

Core Power is produced and marketed by Fair Oaks Farms Brands, which is owned by an independent group of 87 American family farmers dedicated to producing the highest quality health & wellness products in a way that is responsible to the health of people, our environment and the planet.

“Our unique cold filtration process which allows us to increase the amounts of protein and calcium is a true innovation in the dairy category,” said Steve Jones, CEO at Fair Oaks Farms Brands. “Core Power replenishes strength and builds lean muscle after a workout. It’s a perfect recovery drink for everyone from the elite athlete to those just trying to keep fit.”

Originally marketed as Athletes HoneyMilk in Colorado and Texas, the new Core Power line of products will be delivered initially in select markets via Coca-Cola Refreshments’ world class distribution system.

“At Coca-Cola we believe in providing a wide range of options that help empower consumers to make the beverage choice that best suits their lifestyle, occasion and need,” said Julie Francis, Chief Commercial Officer, Coca-Cola Refreshments. “Lending our distribution and marketing expertise to help deliver new Core Power to consumers is another way to provide customers and consumers with additional beverage choices.”

“This new brand is part of an exciting category for consumers and retailers that is still in the early stage of its growth potential,” said Deryck van Rensburg, President of Coca-Cola North America Venturing and Emerging Brands (VEB) who views this as another great example of how the Coca-Cola system participates in the development of the next generation of beverage brands.

Core Power will be available in 26g and 20g protein versions and comes in 11.5 ounce recyclable plastic bottles. It is aseptically packaged so can be distributed in a shelf stable environment until chilled before consumption. Its great taste profiles are enhanced through the addition of natural sweeteners and high quality flavors. Core Power is available in the following flavors:

26g Honey – Crisp, clean & refreshing, honey’s natural energy comes from both fructose and glucose.
26g & 20g Chocolate – Enjoy the intense, comforting and flavorful characteristics of chocolate milk.
Vanilla 26g – Satisfyingly delicious, reminiscent of the rich goodness of vanilla ice cream.Strawberry Banana 20g – Vibrant strawberry and fresh, smooth banana, sweetened with just a touch of honey.
All five drinks are lactose and gluten free. Simple and natural on the inside, Core Power flavors also feature a fresh, modern look on its packaging, adding energizing refinement to any occasion.

How much fiber do you need each day?
For children 3−18 years old, add “5” to their age in years. So, for children 7 years old, they need at least 7+5=12 grams (g) of fiber/day.

For adults, needs vary by age and gender:

Men, 50 years old and younger=38 g/day

Men, 51 years old and older=30 g/day

Women, 50 years old and younger= 25 g/day

Women, 50 years old and older=21 g/day

What else should I know about fiber?
Increase the amount of fiber in the diet slowly, so you do not develop a crampy, bloated stomach. Make sure to drink plenty of liquids as you increase your fiber intake. Many different forms of fiber exist, so you should eat a variety of high-fiber foods and whole-grain breads and cereals to get all of the benefits.

How can I increase the amount of fiber in my diet?
Here are some high-fiber ideas:

Enjoy oatmeal:

For breakfast In recipes In homemade oatmeal raisin cookies

Choose whole-grain breads, pastas, and rice instead of white varieties of the same foods

Most athletes are interested in increasing muscle mass to enhance their strength and power. There is a lot of confusion as to how to go about increasing muscle size and function. Here is a step-by-step guide to muscle growth.

Step 1: Start with a good training program

Muscles need stimulation to grow. Seek expert advice from a reputable strength coach. Look for someone with at least a Level 2 coaching qualification who is recommended by other health professionals. Adjust your program as your strength develops.

Step 2: Set realistic goals

Everyone is after quick results when it comes to muscle development but the reality is that muscles take time to grow. Everyone has a different genetic potential to develop muscle mass so your goals must be realistic for you. Gains usually occur relatively quickly at the start of a training program then slow down as the body adjusts. Most athletes want to increase muscle mass while simultaneously decreasing skinfolds. This is difficult to do, as one goal is a product of a negative energy balance (intake that is less than requirements), while the other is best achieved in the face of a positive energy balance. It is important to prioritise body composition goals.

Step 3: Support your training with a high-energy diet that provides adequate protein

To gain muscle mass effectively, a positive energy balance of at least 2000-4000 kilojoules per day is required. This calls for a general increase in dietary intake. However, carbohydrate is the first nutrient to focus on, since muscle must be fuelled to do the training to stimulate muscles to grow. It is also important for athletes trying to gain muscle mass to meet their increased protein needs, but huge protein intakes are not required. In most cases, a high-energy diet that provides 1.2-2g of protein per kilogram of body mass will ensure that protein needs are met. These protein intakes are easily met by consuming a varied diet that meets your energy needs. Consuming protein above this level does not have an anabolic effect. Excess protein will be oxidised as an energy source and may contribute to gains in body fat. Very high protein diets displace other important nutrients from the diet and can be a source of saturated fat. Although it is important to achieve energy needs, a high-energy diet should not be seen as an excuse for gluttony. Excess consumption of high-fat foods can lead to excessive energy intake, and a greater risk of gaining fat mass rather than muscle.

Step 4: Get organised

Increasing your energy intake is not always easy. Many athletes with high-energy needs are surprised to find they consume less than they think. It requires considerable organisation and commitment to consistently consume a high-energy intake. This includes having a planned approach to shopping and cooking to ensure appropriate foods are available, and carrying snacks around during the day to avoid missing snacks or having to rely on less suitable options.

Step 5: Eat and drink frequently

Eating more frequently, rather than increasing the amount of food you consume at each meal, is a more effective way to ensure an increase in food and energy intake. Athletes who try to cram their nutritional needs into three meals will often suffer stomach discomfort from the sheer size of meals and end up abandoning the plan. Compact snacks and high-energy drinks offer an efficient way to top up between meals without filling up. Good choices include milk shakes and fruit smoothies, liquid meal supplements, cereal and sports bars, and flavoured dairy foods such as yoghurt.

Step 6: Time meals and snacks appropriately

Including a small serve of protein with all meals and snacks will optimise amino acid levels in the blood and may facilitate muscle development. Remember that protein comes from a wide range of sources including bread, breakfast cereal, rice and dairy products – it is not just found in meat. Eating a carbohydrate-rich, moderate-protein snack or meal immediately after training may help to optimise gains in muscle mass by increasing production of anabolic hormones, reducing protein breakdown and supplying amino acids for protein synthesis. This snack may be even more effective when consumed before the session, in the case of weight training workouts. At the AIS, we encourage athletes to consume a snack providing 1g of carbohydrate per kilogram of body weight plus 10-20 g of protein within 30 minutes of finishing training. Suitable snacks are shown below:

Step 7: Be patient and consistent

Increases in body mass of 2-4 kg per month are generally considered achievable but individuals can respond differently to strength training. It is important to be consistent with your training and your diet. Some athletes fall into the trap of training and eating well for a couple of days then slacking off for a couple of days. A spasmodic approach to training and nutrition will slow your progress down.

Step 8: Seek qualified advice before taking supplements

There are numerous supplements available on the market which promise to increase muscle mass and strength. The majority of these products and their claims are not based on scientific evidence and are, therefore, a waste of money. Although protein powders are all the rage in muscle building circles, these products are generally too low in carbohydrate, excessive in protein – and too expensive. However, there are a small number of supplements that may be useful for some athletes under specific circumstances. For most people wanting to increase muscle mass, the most useful supplement is one that provides carbohydrate plus moderate levels of protein and other nutrients. The AIS uses PowerBar Protein Plus powder for athletes needing to consume extra nutrients to bulk up. This has a good balance of protein and carbohydrate.

PowerBar Protein Plus Powder

Serve size

65 g

Energy per serve

1020 kJ

Carbohydrate per serve

43.7 g

Protein per serve

15 g

Before using any supplement seek expert advice regarding the efficacy, safety and legality of the product. Sports dietitians can provide qualified advice and information on the AIS Supplement Program can be found in the Supplements section of the AIS Sports Nutrition website. The Australian Sports Drug Agency is also a source of information.

Step 9: Monitor your progress and adjust when necessary

Individuals can respond very differently to training and nutrition programs. Some degree of trial and error is always required. The meal plan below provides an example of the type of food intake required to support a strength training program for a 70kg athlete. However, the plan will not suit everyone.

Quantity of food required to provide high carbohydrate and high protein needs for a 70 kg athlete

Disney bans junk-food advertising on programs for children

Walt Disney Co., acknowledging the powerful role that television can play in influencing children’s behavior, announced that it has instituted a junk-food advertising ban on programs for kids.

Along with its current healthful-foods initiative in its theme parks, Disney will begin imposing strict new standards for food and beverage advertising on its boy-centric network Disney XD, during Saturday morning shows on Disney-owned ABC television stations, on Radio Disney and online. Disney Channel and Disney Junior, which are not ad-supported but receive brand sponsorships, also would be covered under the nutrition guidelines.

Like this:

Kitchen Wall Color has Diet Impact

Your kitchen is the center of your nutritional hub. It’s where you make your decisions on how (and how often) to fuel your own body, and the bodies of others you may be responsible for feeding. For some of you, it’s also the place where meals are served and consumed: at a bar or island, for example, or a casual kitchen table.

You’ve already taken control of what goes in your refrigerator; now summer’s your chance to take control of the mood your kitchen sets. Believe it or not, the color of your kitchen walls can have an impact on your diet. Perhaps it’s time to evaluate how you want your kitchen to make you feel, and seize the day.

First of all, there’s a reason that McDonald’s, Burger King and every fast food restaurant known to man incorporates red and yellow in their logos and décor. Want to guess why?

Let’s start with yellow. This cheery hue is good for optimism and hope. But it also stimulates the appetite, pure and simple. You just thought you wanted a salad … now you want a Big Mac with fries.

Yellow is happy, but to overweight people, it can also be a tad dangerous when applied to kitchen walls. Better to let a good workout stimulate the appetite than the mere presence of a color. Unless, of course, you are underweight.

Need to beef up? Head for the yellow section of the paint store and slather it on. Think butter, egg yolks, lemons … mmm, I’m getting hungry already. But yellow helps the memory, so it could be useful if mom’s not available for a recipe consult.

Orange stimulates learning. If you’re a new cook, or aspiring chef or nutritionist, opt for orange.

As for red, it is a complex color, perhaps the most of all. Red engages us and brings out our emotions. Here’s the amazing thing about this color: to calm people, it is exciting, in a good way, a little thrilling. But for folks who are more anxious in nature, red is disturbing. The last thing you want is to be disturbed eight to 12 times a day, so be honest with yourself about your nature, and that of others with whom you may live.

Red walls trigger the release of adrenaline (which can be good for cooking, I suppose). And like yellow, it also stimulates the appetite, while simultaneously stimulating the sense of smell. Red walls can also increase your blood pressure and breathing rate.

Blue is opposite of yellow, on the color wheel, and in terms of appetite. It decreases blood pressure, the breathing rate, and the desire to eat, as do indigo and violet. So if you’re determined to drop 20, 30, even 40 pounds … coat your walls in hues of blueberries, grapes or plums. This will also remind you to eat antioxidants, which is a good thing. You win on two counts!

Pink is also proven as a winning weight-control color, at none other than prestigious Johns Hopkins Medical University in Baltimore.

Violet is known for its ability to create balance. So as you’re planning your menus or dishing out portions of lean protein, fresh veggies and multigrain bread, look to your walls for inspiration. (Violet is also good for migraine sufferers).

This brings us to green, the color of all things fresh and good for our bodies. Green is relaxing, and also creates a sense of balance. It relaxes the body, and helps those who suffer from nervousness, anxiety or depression. Green may also aid in raising blood histamine levels, reducing sensitivity to food allergies. Antigens may also be stimulated by green, for overall better immune system healing.

Placing your sunlit fresh herbs near a green wall brings the outdoors in. That might also make you think about starting a garden, going for a walk or run, or cycling around the neighborhood.

Brown enhances a feeling of security, reduces fatigue and is relaxing. Black is a power color. If you have six-packs and you know it, raise your hand. Gray is the most neutral of all colors for the kitchen: not much happening there. Brighter hues inspire creativity and energy, while darker colors are peaceful and lower stress. Beige and off-white are “learning” colors.

Make good choices, on your walls, as well as your plate. What color should your kitchen be?

News that Bodybuilding.com has pled guilty to selling dietary supplements spiked with steroids – and agreed to pay a $7m fine – proves the FDA is “not blowing smoke” when it says it will crack down on adulterated products, says one analytical testing expert.

US attorney Wendy Olson: “We are confident that Bodybuilding.com has put into place procedures to eliminate products with these ingredients from its product line.”

James Neal-Kababick, director at Oregon-based Flora Research Laboratories, was speaking to NutraIngredients-USA after Bodybuilding.com and former president Jeremy DeLuca pled guilty to introducing and delivering misbranded drugs into interstate commerce between March 2006 and September 2009 at a federal court in Boise, Idaho.

Large fines, but no custodial sentences expected

As part of the plea, Bodybuilding.com has agreed to pay a $7m fine and DeLuca $600,000. Chief executive Ryan DeLuca has already agreed to pay a $500,000 fine after pleading guilty to selling misbranded drugs in April.

Ryan DeLuca will be sentenced on June 20, while Jeremy DeLuca will be sentenced on August 1. Neither are expected to receive a custodial sentence.

There is no safe harbor

Neal-Kababick, who recently alerted the trade to the threat of dangerous stimulants in so-called ‘bath salts’ making their way into the supplements trade, said: “This shows the tide is not only turning but is turning into a tsunami.

“There is no safe harbor as science continues to shine a light in every dark corner where clandestine activity resides.

“This landmark case combined with the statements and guidelines for retailers show that FDA’s Office of Criminal Investigations and the AG’s Office are not blowing smoke. They expect retailers to take on the responsibility of assuring that they are selling compliant products.

The Bodybuilding.com case should serve as a wake-up call to other retailers, he added: “I expect that a demand and drive for proof of quality laboratory testing will be pushed upstream from retailers to manufacturers to ensure that they are taking reasonable action.

“[But] I would not be surprised to see some retail companies establish direct relationships with testing laboratories or to put laboratories into their main facilities to do their own QC and compliance testing.”

Olson: Retailers, as well as manufacturers, have a clear responsibility…

US attorney Wendy Olson said the guilty pleas “signal that retailers, as well as manufacturers, of products sold as dietary supplements have a clear responsibility under the law to ensure that the products they are selling are indeed dietary supplements, and not synthetic steroids or steroid clones masquerading as dietary supplements.”

She added: “We are confident that Bodybuilding.com has put into place procedures to eliminate products with these ingredients from its product line.”

Bodybuilding.com said it was pleased the investigation had been brought to a close, adding: “Industry leading regulatory compliance and world class customer service continue to be top priorities for the company.”

Heavy metals threaten to taint supplements

cGMPs don’t require testing for heavy metals in dietary supplements. As a result, the quality assurance team at All American Pharmaceutical (AAP) instituted a new testing regimen, which screens raw materials for heavy metals, i.e., mercury, lead… Click here

Misbranded drugs

The plea agreements state that between March 2006 and September 2009, Bodybuilding.com sold five products misbranded as dietary supplements, when they were in fact drugs.

The products were drugs because they contained synthetic anabolic steroids or synthetic chemical clones of anabolic steroids that were not dietary supplements and because they were labeled and promoted as products intended to affect the structure and function of the human body by building muscle mass.

The plea agreement also says that from 2007 to 2009, the FDA compliance officer at Bodybuilding.com told the firm’s bosses that some pro-hormone products sold on its website contained ingredients that did not qualify as dietary supplements.

The broader investigation

As for the manufacturers of the supplements, several have already been fined, said Olson.

In May 2011, California-based Tribravus Enterprises (doing business as IForce Nutrition) was sentenced in Idaho for distributing the products 17aPheraFLEX, Dymethazine and Methadrol as dietary supplements when they were in fact misbranded drugs.

Created by Ellie Krieger, M.S., R.D. for the California Table Grape Commission

Craving a sweet, frozen treat this summer? This recipe will satisfy the sweet tooth and provide an excellent source of vitamin C. Both kids and adults are sure to love it.

Ingredients

2 firm ripe bananas

2 Tablespoonorange juice

1/2 Cupred grapes (about 16)

1/2 Cupgreen grapes (about 16)

8 10-inch wooden skewers

1 1/2 Ounces dark chocolate (60-70% cocoa solids), finely chopped

Preparation

Step 1:

Line a baking sheet with wax paper. Cut the banana into ½-inch thick rounds. Place in a small bowl and toss gently with the orange juice.

Step 2:

Skewer the fruit, alternating two grapes for each piece of banana and place the fruit skewers onto the lined tray.

Step 3:

Place the chocolate in a small microwave safe bowl. Microwave for 1 minute, then stir well, and microwave another 10 seconds if necessary to melt the chocolate. Using a spoon drizzle the melted chocolate onto the fruit skewers.

Step 4:

Place the tray in the freezer for at least 2 hours. Once frozen, skewers may be transferred to a sealable plastic bag where they will keep in the freezer for up to a week. Allow to soften at room temperature for 5 minutes before eating.

The nutrition label on a can of soda lists the ingredient high-fructose corn syrup. The Food and Drug Administration rejected the Corn Refiners Assn.’s bid to rename the sweetener “corn sugar.” (Matt Rourke / Associated Press / May 31, 2012)

By Tiffany Hsu

May 31, 2012, 10:40 a.m.

The Food and Drug Administration rejected a petition from the Corn Refiners Assn. to rename high-fructose corn syrup “corn sugar,” saying that the change could confuse consumers and “pose a public health concern.”

In a letter to association President Audrae Erickson made public Wednesday evening, the federal agency told the industry group that using “corn sugar” on nutrition labels could even prove dangerous for customers who suffer from fructose intolerance.

The FDA also considers sugar to be a “solid, dried and crystallized food” while syrup is “an aqueous solution or liquid food,” wrote Michael M. Landa, the agency’s director for the Center for Food Safety and Applied Nutrition.

In a statement, Erickson said that the corn refiners’ petition was denied “on narrow, technical grounds” and complained that the FDA “did not address or question the overwhelming scientific evidence that high-fructose corn syrup is a form of sugar and is nutritionally the same as other sugars.”

“The vast majority of American consumers are confused” about the product, Erickson said.

The nearly 2-year-old petition argued that consumers inaccurately assume that high-fructose corn syrup has more calories, fructose and sweetness than sugar.

The industry group even launched a multimillion-dollar advertising and marketing campaign as the FDA considered its request. Sugar companies and trade associations struck back with a federal lawsuit, now pending in Los Angeles, alleging that the CRA made misleading claims.

Advocacy groups such as Consumers Union celebrated the FDA’s decision.

“If the name had been changed, it would have given consumers the wrong impression that this product is ‘natural,’ ” said Urvashi Rangan, director of the union’s Consumer Safety Group in a statement. “The term ‘corn sugar’ simply doesn’t reflect the chemical changes that take place in production. Consumers know the term high-fructose corn syrup, and they should be able to easily differentiate among products that use it.”