The first product unveiled at Apple's (AAPL) event (live blog) is a new Apple TV set-top box. As...

The first product unveiled at Apple's (AAPL) event (live blog) is a new Apple TV set-top box. As expected, the device supports 1080p playback (the current model tops out at 720p), as well as a revamped interface and iCloud support. The price remains fixed at $99.