Craftivism in Action: Project Junktopia Fights Waste with Cuteness

Project Junktopia uses craftivism to shine a light on consumer waste, and it does it beautifully. Check out these videos!

This first video is a time lapse of Junktopia’s creation:

Creator Janet Schriever describes her craftivism project:

It’s an entire miniature world made of up-cycled junk. I’ve designed and made 6 adorable characters that inhabit the junk world and have begun to produce a series of short web videos that feature the Junktopian characters as they solve everyday problems by up-cycling their junk in Junktopia!

The project reminds me a little bit of Asher Jay’s Garbagea. It uses consumer waste to tell the story of our throw-away society in a digestible way that still makes you think. Craftivism projects like these really blow my mind. The detail and creativity involved are just stunning!

Here’s another Project Junktopia video: an amazing Rube Goldberg-style machine created from junk:

OK, and I know that the holidays are long past, but I can’t resist sharing the Junktopia Holiday Special! I think that this last video is the most powerful. What time of year says “consumer waste” more than the holidays, right?

What strikes me most about this craftivism project is that it’s just so darn cute! And cute means shareable. I’m a strong believer that you’re more likely to get folks thinking when you approach issues like waste from this angle. Project Junktopia doesn’t put folks on the defensive. It make you think about waste and consumption while remaining totally watchable and unpreachy.

About the Author

Becky Striepe My name is Becky Striepe (rhymes with “sleepy”), and I am a crafts and food writer from Atlanta, Georgia with a passion for making our planet a healthier, happier, and more compassionate place to live. My mission is to make vegan food and crafts accessible to everyone!. If you like my work, you can also find me on Twitter, Facebook, and Google+.

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