Citizen Proximity Bluetooth watch for iPhone

Most Bluetooth watches look like something you don’t want to wear. Citizen wants to correct that problem with their upcoming Eco-Drive Proximity watch. It looks good on your wrist while also quietly syncing to an iPhone 4S or newer through Bluetooth 4.0.
If you miss a call, or get a message, the seconds hand will point to a word on the dial showing you what needs your attention. The iPhone syncs its time with the watch if you want too. A search mode will also ping the handset if it’s lost.

It will cost $550 when it goes on sale in the fall. At least it won’t make you look like a nerd.