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In this interview with Forbes Contributor Mark Fidelman, Andrew Grill, Global Services Business Partner, IBM, explains how it’s important to not fixate on a number when it comes to thinking about your influence. He points out that content has a vital role to play.
In the second part of the interview, he talks about the importance of influence inside the firewall, how to use big data internally and the principle of assuming that everything is going to be read.
Check out Andrew on his blog