WTEvolution

Idol Lash Info Launches to Review Popular Cosmetic Product

New York, NY -- (ReleaseWire) -- 10/15/2012 -- With the current saturation of the cosmetics market with its highest ever variety of competing companies and products, it can be overwhelming for consumers to find the latest and greatest additions to the beauty product milieu. Whether feeling adventurous or unsatisfied with old favourites, brand loyalty is being shaken by the proliferation of online user reviews, and Idol Lash Info has launched to provide a detailed review of the Idol Lash product.

The product reviewed is a next generation mascara, that promises celebrity lashes in a matter of weeks by using a clinically proven formula to encourage lash growth, naturally thickening and lengthening lashes to make them stand out.

The review begins with a casual introduction informing readers of the context of the review, and how the author discovered the product. It goes on to describe the process by which the product was ordered and delivered, and details how it was used. The review is careful to contextualise its findings within a broader context, and moves on to discuss the results experienced including side-effects, the time taken for the effects to become visible, the degree of efficacy and the length of time a single purchase will last.

All this information and more is given with a view to informing consumers who may wish to buy the product, and further to this, information is provided about a free trial offer currently being run by Idol Lash. The review concludes with an anecdotal retrospective detailing personal and emotional reactions and consequences to use of the product.

Megan, the author of the review, had this to say, “I wish more reviews were more easily available like this. When I’m looking online for new products, I have to find the product itself, then simulate buying the product by searching for it on an independent e-tailer and start trawling through user reviews, many of which are either badly written, un-insightful or downright vindictive. I created this review so girls like me could get ready access to a genuine opinion on the product in question without going through all that hassle. It’s just like asking a friend!”

About Idol Lash Info
Idol Lash Info is a detailed user review of a new consumer beauty product, namely a next generation mascara, designed to thicken and lengthen eyelashes over the course of weeks of application. For more information, please visit here: http://www.idollashinfo.com/