Tag Archives | Efes

Artist Cyprien Gaillard recently built a pyramid out of 72,000 bottles of Efes beer, which were transported from Turkey to the KW Institute for Contemporary Art in Germany to prove the point that, “Preserving a monument goes hand in hand with destroying it. In order to preserve architecture, cultural monuments and relics, they are often re-located, thus abolishing the original context.”

Once the pyramid was build, he invited museum goers to partake in the work, as “The cardboard boxes filled with bottles form the even steps of the pyramid. By using the monument