Samsung today donated Rs 3 crores to the Prime Minister’s National Relief Fund to aid the relief operations in the flood-hit Jammu and Kashmir (J&K).

“The Samsung team shares the concern of the people of India about the grim situation in the state of Jammu & Kashmir. The prime minister has declared the situation a national disaster and the need of the hour is for all of us to help in whatever way we can. This small donation is our contribution towards bringing relief to the people of the state,” said BD Park, president & CEO, Samsung South West Asia.

In his letter addressed to the prime minister, Narendra Modi, BD Park said, “We at Samsung are distressed by the calamity which has struck Jammu & Kashmir. It is a matter of deep concern for us as our employees, channel partners and customers have been affected by the floods. We pray for their safety. We share the pain and grief of the affected citizens of Jammu & Kashmir.”

The donation cheque of Rs 3 crores was handed over to the prime minister’s office this afternoon by Hyunwoo Bang, chief spokesperson, Samsung India.