Relevant Coursework

CAS 110: Creative Processes in Media Settings - 4.0

The creative process, where ideas come from and why humans create. Inspiration from intuition and intellect, the material and immaterial; theories, vocabulary, grammar and tools of creativity, particularly in communication settings.

CAS 111: The Digital Image - 3.5

Visual literacy from primitive marks made by humans to the latest communication technology. Understanding symbols, images, icons, and metaphors in communication settings.

Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

MKT 317: Quantitative Business Research Methods - 4.0

Application of statistical techniques, including forecasting, to business decision making. Includes applications of linear regression and correlation, analysis of variance, selected non-parametric tests, time series, and index numbers.

MKT 319: Marketing Research - 4.0

Research methods designed to obtain information for marketing decisions. Research design, data collection, and interpretation of information to aid in making managerial decisions.

MKT 460: Marketing Strategy - 4.0

Identification and analysis of managerial marketing issues. Integration of marketing concepts and theories through case analysis. Ethical and international applications.

MI 349: Web Design and Development - 4.0

Design and development of web sites, services, and applications that employ primarily web browser technologies.

MI 462: Social Media and Computing - --

Design and development of web sites, services, and applications that employ primarily web browser technologies.

TC 301: Bringing Media to Market - 4.0

Social and technological perspectives on how people collaborate using social media and other information and communication technologies. Experience with using multiple collaboration platforms and analysis of differences between enabling technologies.