Influencer marketing is capturing everyone’s attention. All of your marketing buddies keep talking about it, and you can’t seem to escape their conversations or the onlinecharades. But is all of the buzz worth it? Does influencer marketing really work? The short answer is yes, it does. Here is how to connect to the Influencer Rock Stars.

Influencer marketing is a way for your business to access a massive number of people through an influencer.

Building your own audience is difficult, and it takes a lot of time.

That’s why marketers ask influencers to play the role of middleman.

They pay or incentivize the influencer to market their product to the influencer’s existing audience. In turn, the company hopes that some of that audience will buy their products and join their audience.

Then, the business can access those newcomers whenever they like without the help of an influencer.

That’s the function of influencer marketing.

And social media is full of different influencers. They’re people like Nikki Giavasis.

[…] signed up. And even then, they were a bit hesitant. Now, however, people are acquainted with social media, how it works, and why it’s fun. They trust it and they enjoy it. Therefore, they use it. And in […]

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Stefan Frackowiak

About me

I am currently looking back on about 30 years of software / web development and affiliate / web marketing. I started at the early age of 11 yrs and sold my first pro software at 14 yrs. After studying economics and computer science at the University of Dortmund (Germany) I successfully have a career at at a major IT leading company.

Now I help others getting successful on the web. So please enjoy my blog, feel free to share articles and give some feedback in the comments.