Greenpeace Italy released a new green ranking guide yesterday, naming and shaming several high-end fashion brands over their not so eco-friendly policies towards toxic water pollution and deforestation.

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Brands were evaluated based on how transparent their supply chains are and their willingness to make binding commitments to a fashion industry free from hazardous chemicals and rainforest destruction. Each label's output of leather, pulp and paper and toxic water pollution was monitored in the "Fashion Duel".

Valentino, who has already committed to eliminating all releases of hazardous chemicals and to zero deforestation in its products, came top of the class, while Dolce & Gabbana, Chanel, Hermès, Prada, Alberta Ferretti and Trussardi refused to even disclose information for the survey.

"Since the launch of Greenpeace's Detox campaign in 2011, 15 major fashion brands have already committed to eliminating all releases of hazardous chemicals along their supply chain and products," stated Greenpeace's Fashion Duel Project Leader, Chiara Campione, of the results. "If these major companies have taken the step, why should we expect less from all luxury fashion brands?"

Along with Inditex - parental company of Zara - the Valentino Fashion Group has committed to achieving a target of zero hazardous discharge by 2020, as well as urging collective action of the industry towards eco-friendly fashion.