Business

These three tweets won $50,000 after the Super Bowl

Three enterprising Twitter users were able to turn 140 characters into $50,000 this Super Bowl Sunday, thanks to a contest held by Doritos.

The Pepsi Co.-owned brand said 5,500 people entered into its "Crash the Second Screen" Twitter competition, which sought to award the most creative social media posts about the cheesy chips just as its long-running Super Bowl campaign picked a best fan-submitted spot.

Out of that pool of entries, Doritos narrowed it down to just three winners — one text-based, one photo-based and one video-based.

This Super Bowl marked the last year of Doritos' long-running "Crash the Super Bowl" campaign and competition. A Doritos spokesperson said that while the company had only planned to air one winner during the big game, they ended up running both "Dorito Dogs" and "Doritos Ultrasound" — even though the former was the only actual first-place winner.

Here are the winners:

Best text-based tweet:

My mom packed a bag of doritos with my school lunch every day in 1st-6th grade. I did the math and $50,000 should cover it. #Doritos#Entry

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