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The number one thing an attendee remembers about their interaction with your company at a trade show is based on your staff (according to the Center for Exhibition and Industry Research). Your company’s trade show exhibit may be the focal point for any conference or event you’re attending, but it won’t be the only thing representing your business. You and the rest of the booth staffers will also get plenty of attention. Impacting show attendees is paramount and by understanding the dress code for any event, you can ensure you’ll be putting your best foot forward.