I really like the ad below, and so do a lot of folks on the internet. It\'s fun, surreal, fairly inoffensive, and acknowledges right off the bat just how silly the idea of \"male\" and \"female\" liquid soap really is. It also stars an african-american man in the role of \"universal sex symbol\", and that\'s pretty cool. Also, the man in question (Isaiah Mustafa) is, indeed, smoking hot.

Oh, and as I just found out today, the only CG in the entire commercial is the diamonds bit. Everything else, all of the transitions, they were all done on the set. That\'s keen.

What I really love about this ad campaign, however, is that it\'s the first one I\'m aware of to really get internet culture. They signed up for Facebook , Twitter, and Reddit accounts, but instead of the usual blind, bland, tone deaf social media pitching, they did this:

squidboots

If you were alone in the woods, and no one were around to smell you, would you smell as manly and awesome?