ASTON MARTIN LAGONDA VISION CONCEPT, A NEW KIND OF LUXURY MOBILITY

The Aston Martin Lagonda Vision Concept is a near future study that previews the design language that could potentially be seen in production Lagonda models as soon as 2021. Alongside the new concept, two scale models will be displayed, one coupe concept and one SUV concept, to illustrate how the Lagonda design language could be adapted for the future.

The Vision Concept showcases Lagonda design ingenuity. Both far shorter and lower than traditional limousines, the exceptional space efficiency that has been achieved by its radical design means there is room inside for four adults, each of two metres height or more, to stretch out in luxurious comfort. Far more than any orthodox design, the Lagonda Vision Concept was designed from the inside out because that is what the architecture allows. With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda’s designers could optimise the interior down to the smallest detail and then build up the exterior of the car around it.

For the interior the design team took further delight in defying convention, turning to the most traditional of households for the most visionary thinking. How to create a cabin that is at once unlike any other, capable of achieving a new level of luxury both in look and feel while staying true to Lagonda’s forward thinking vision? The work of renowned English craftsman David Snowdon, has helped Aston Martin for this project. His ability to marry materials, some very modern, others very established in ways that are never predictable held the key to the interior of the Lagonda Vision Concept.