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Media Management

Why Study Media Management?

The B.S. in Media Management program (part of Fisher's Department of Media and Communication) blends media skills and conceptual understanding with business literacy to prepare you as a strategic communicator for careers that involve media project oversight, direction, and management.

With a focus on persuasive communication that integrates PR, advertising, and marketing, the Media Management curriculum will teach you to:

Produce messages effectively across various media platforms

Prepare and deliver effective oral presentations

Analyze and plan for strategic presentation of these messages

The Media Management Program

The Media Management program combines the subject knowledge and skills of a communication degree with a business/marketing degree. This convergence is underway in public relations, advertising, marketing, and other industries.

The degree program emphasizes traditional and emerging communication skills including writing, online presentation, and social media.

You will also learn practical business skills to give you an understanding of how businesses operate, and the ability to manage and direct projects within an organization.

Career Opportunities

With a B.S. in Media Management, you'll be prepared for careers outside of traditional media industries such as corporate communications, non-profit agency marketing and communications, and positions in public relations, advertising, and marketing agencies.

Media Management News

02/26/2015

All week long, campus will be swarmed with local media who will be here for a series of “Meet the Media” panels sponsored by the Department of Media and Communication, the PRIMA Group, and the Public Relations Student Society of America. The panels will take place in the Introduction to PR course, but one panel will be open to the campus community. That panel will take place on Thursday, February 26, at 6:00 p.m. in the Wegmans School of Nursing Room 105.
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