Elements

Tradeshow Tips for the Introvert

They've bought in. Your law firm, architectural practice, or other professional service provider has decided to commit its resources to a tradeshow.

Congratulations. Industry tradeshows, conferences, conventions, and other B2B encounters like them don't deserve the bad rap that many get.

These are the red-headed stepchildren of business development. That's particularly true among professionals, who are liable to feel that they're above it all.

B2B events are, however, incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds.