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Shure Unveils New USB Microphones and USB Signal Adapter

At the Consumer Electronics Show and
Macworld Conference and Expo, Shure Incorporated extended the
Company’s legacy of world class microphones to the digital
recording market, unveiling three new products – the PG27USB
and PG42USB Side Address Condenser Microphones and the X2u
XLR-to-USB Signal Adapter (XLR is the standard electrical connector
for microphones). In recent years, consumers have taken recording
into their own hands, creating an explosion of user-generated
content. Now, the overwhelming number of low cost options for
digital media production means that anyone with a computer and a
microphone is a potential recording star, and the demand for tools
that enable and encourage personal creativity is surging.

“Shure has catered to the
high-fidelity audio cravings of consumers since the introduction of
its first stereo phonograph cartridge 50 years ago,” said
Mark Karnes, Shure’s Executive Director of Global Marketing.
“Back then, we were just listening to music. Today, most of
us are not only taking our music with us, we’re also actively
involved in creating and recording sound.”

“Given the broad appeal of our new
digital recording products, we chose the biggest consumer
electronics stages in the country – the Consumer Electronics
Show and Macworld – to introduce our highly anticipated
answer to the question ‘How can I replicate professional
quality audio recording with my computer?’ Our new digital
recording microphones and adapter connect seamlessly for personal
recording and produce rock star-caliber sound worthy of bearing the
Shure name,” continued Karnes.

Shure’s iconic microphones have been
used by everyone from Elvis Presley to FDR, and they are still the
equipment of choice when high quality sound can’t be
sacrificed – such as in Grammy-winning performances and
professional broadcasting arenas. Today, Shure is for the first
time bringing its legendary microphones to every level of performer
and recording enthusiast, including the new breed of aspiring audio
enthusiasts that’s proliferating as digital recording takes
hold. These content creators need three key factors to produce
accurate and high-quality recordings: superior equipment to
translate sound; the ability to hear themselves (monitoring); and
the ability to accurately adjust monitoring mix. Shure delivers all
three capabilities with the new PG27USB and PG42USB microphones and
X2u Adapter.

PG27USB and PG42USB Side Address Condenser
Microphones

The PG27USB and PG42USB microphones
connect professional-caliber Shure microphones to any USB computer
port with “Plug and Play” performance. Excellent tools
for multi-track recording, the cardioid condenser microphones
feature built-in headphone monitoring with zero latency and monitor
mix control, enabling users to instantly hear what they’re
recording through headphones and make adjustments on-the-go. Both
microphones are durable enough for everyday use and practice, but
sophisticated enough for advanced recording by the most discerning
artists.

The key difference between the PG27USB and
PG42USB microphones is the application for which they were
designed:

The PG27USB features a flat, neutral
frequency response for natural reproduction of a wide variety of
instrument and vocal sound sources.

The PG42USB was specifically engineered to
reproduce the subtle nuances of lead vocals. The large diaphragm
allows for higher sensitivity to clearly reproduce refined
performances. The low-cut filter and external shock-mount further
optimize performance for vocals.

Zero Latency Monitoring: For real-time
playback and multi-tracking without disorientation.

Headphone Jack: For monitoring with
1/8” connectivity.

Monitor Mix Control: For blending
microphone and playback audio.

X2u XLR-to-USB Signal Adapter

The Shure X2u Adapter is a modular
accessory that connects any XLR microphone to a computer to create
better-than-CD quality recordings. As home recording flourishes,
the X2u redefines what amateur musicians and podcasters can do in
their homes and on the go. The X2u mimics the sleek, beautiful
design of Shure’s iconic SM57 and SM58 microphones and can be
used unobtrusively for live and in-studio recording. The
X2u’s unique features include: