Street Smarts

Whether you are a manufacturer, vendor, reseller or an individual professional you have to consider your brand in the growing popularity of communities online or what "Marketing Guru" Seth Godin calls Tribes...

Businesses are investing more in their IT infrastructure as our economy regains it's strength. In fact, overall business investment in the US is forecast to reach a record $1.5 trillion in 2014, according to ELFA. With credit still at a limited level however, businesses are using more non-traditional, creative means to acquire their technology and will finance more than half of those assets.

There are a staggering number of amazing new software solutions and services available; selecting the best fit can often be a daunting task. A new software solution can have far-reaching effects and it is certainly a decision worthy of careful consideration.

The enticing allure of large projects can be marred by smaller solution providers’ concerns over how they will finance the deal without damaging their company’s ability to serve existing and future customers.

As solution providers strive to keep on top of rapidly evolving market conditions, technology evolution and channel trends, it’s important that they regard it all through the perspective of their end users’ wants and needs.

SMB focused Solution Providers offer value-added solutions that meet their clients’ unique technological and operational requirements. These providers are positioned to fill another void by providing financing and leasing options. By working with specialized financing company Blue Street Capital, savvy solution providers can set themselves apart from competitors while creating a new revenue stream that strengthens bottom-line profitability.

Now that corporate budget-strangleholds have loosened, resellers are spending much of their valuable time waiting for approval on the many requests for proposal (RFPs) and bids they have in-play across existing and prospective customers.

Although software has reshaped many traditional business practices, organizations continue to use the same, tired Net 30 terms to finance their IT and software projects. Yet this approach forces your clients to pay in full for solutions that can take up to a year—or more—to deliver a return on investment. And this, in turn, can delay some customers’ purchasing plans.