Around now, at a press conference in London, Creative chief executive Sim Wong Hoo is launching the Zen Vision: M portable MP3 player. As you can see from the pics, it bears some resemblance to another company's recent products. But Sim Wong Hoo is not being apologetic. He "told the BBC he plans to 'pursue aggressively' a US patent it owns on a system used to navigate music on digital players," according to the BBC News website, and reckons the Vision M is more powerful:

"We are focused on the technology," he said. "This is still a technology marketplace."

"This is the key difference between a technology company and a branding company."

The Vision M has a built in FM tuner and voice recording, plus support for video formats such as MPEG-4, WMV, DivX and XviD, so there are certainly reasons to prefer it to an iPod. But Creative could be wrong about it being a technology market....