In the United States, distracted driving is an epidemic that needs to be solved. According to the U.S Department of Transportation, approximately 9 people are killed each day, with 1,000 more being injured, from a car crash that is the result of a motorist driving distracted. While many will attribute this to society’s increased use of technology, one researcher believes it is actually technology that can help solve the outbreak.

Thanks to the new groundbreaking software developed by a team of scientists at the University of Waterloo, distracted driving is about to become much harder to ignore. Spearheaded by Dr. Fakhri Karray, the group has created a new artificial intelligence (AI) software that detects when vehicle operators drive distracted.

The stand alone system, according to Dr. Karray, is “able to intelligently tell that the person is texting, drinking water, eating, reading a newspaper or making a phone call. The system will alert [the driver] that [he or she] is doing a dangerous type of behavior, one that is not allowed while driving.”

But how exactly can one small gadget accurately determine what the person behind the wheel is doing? According to Dr. Karray, the new AI software uses a database of pictures to detect when the driver is engaging in dangerous activities while behind the wheel. The team recorded individuals completing different tasks ranging from drinking water to texting, talking on a cell phone to driving normally. These video clips were then fed into a system that segmented them into photographs. Once broken down into photographs, Dr. Karray explained that he was able to load them into the AI brain, which is tasked with assigning each behavior under various classes. Each class is labeled to distinguish the safe activities from the potentially dangerous ones.

While mounted on the dashboard, the system continuously observes the driver’s actions and compares them to what is already stored into the program (it’s memory of past experiences). If an action recorded is flagged as being in an unsafe class, the driver will get an alert informing them that they are participating in a dangerous activity.

However, as Dr. Karray explained, this is only the very beginning of what the technology is able to do. The system could also be integrated fully within a suite of sensors designed by car manufactures to operate next generation of fully autonomous vehicles. It is up to the automotive designers, insurance companies or the federal government safety board to decide how far they want the technology to go. “These people are going to make the decisions, it’s not up to me–I just give them options,” Karray remarked. “So possibly they would like an option where the system alerts the parent, the car close by, or even the police when someone is driving dangerously or is continuously engaged in the distracting behavior. The system [could] be connected or tethered to the cloud so any time it observes that you are texting, it sends a faceless picture of the person and says ‘we are going to ticket you, this is forbidden.’ Or, the system could simply alert the driver to tell them don’t do this.” The system developed here is part of a comprehensive research work dealing with the assessment of the driver status while driving. In the future, this system could allow the car to take full control when the driver is fully distracted or on the verge of causing a car crash.

Dr. Karray and his team are currently preparing to auction this technology, which, if sold to a commercial entity willing to work with the scientists, could then make the systems available to the masses within the next 12 months. “We have tested the system and its working, not perfectly, but it’s working to a really high level of precision,” he said. While this would just be the separate technology to mount in your vehicle, Dr. Karray noted that in two to three years, with cooperation from automobile manufacturers, this technology has the ability to become a standard feature for next generation driverless cars.

Morgan Steward is a junior Communication and Media Studies student at Fordham College Lincoln Center, where she is the editor-in-chief of The Observer. Born in Beaumont, TX, she moved to New York City to pursue a career in the media. After being involved in a car crash as a senior in high school, Morgan is now passionate about advocating for safe driving.

What people are saying about the presentations:

“ No more phone out in the car for me. I told my kids they would not be seeing me using the phone in the car again. ”— Mary Zambri, Executive Director, Trial Lawyers Association of Metropolitan Washington D.C.

“Normally I start texting as soon as I get in my car after the game, but after the talk today, I am not texting when I get in my car and leaving the wrist band in my car as a reminder”— from a cheerleader at University High School, Baton Rouge LA.

“These presentations have been a wonderful combination of thought-provoking conversations, videos, student participation, and quality information sharing … On a personal note, every year after the presentation, I have walked away with a renewed passion for life, and for making incremental changes in the way I live and drive. I strongly recommend that schools and other organizations engage in this influential assembly.”— John Perella Headmaster, Medford High School, Medford, MA

“It was a fabulous presentation, well organized and certainly a most important topic that needs to be addressed in this fast moving technological world of ours. The girls thoroughly enjoyed hearing from all of the presenters and told me how much “it made them think”. One of the teachers told me yesterday that he thought it was the best assembly that we have had!” —Chris Kaiser, Dean of Students, Notre Dame Prep, Towson, MD

"I'm continuing to hear excellent feedback from both faculty and students. Many students are telling me that they really enjoyed the interaction, and that you're an alum. A lot of teachers are telling me that the message was right on point. I actually received two emails from teachers over the weekend that said they are now thinking twice when driving!" —Christopher Romero, Central Catholic High School, Lawrence, MA

“[Thank you to John McKiggan for speaking to ] our Grade 9 students. Your message of the awful consequences of distracted driving was heard by our students and staff. The videos really engaged them and made them think. The demonstration of a distracted driver and what students/passengers can say was perfect! Many students returned the sheets and I therefore know they had a conversation with their parents/guardians.”— J.W. Halifax, Nova Scotia.

“ I presented to 450 sophomores at my alma mater, St. Xavier High School, in Cincinnati, the largest, all boys Jesuit high school in the US. It was a grand success and I had a wonderful time... the President and development director have already asked me back next year. The energy and feedback were incredible and powerful.”— Mark Kitrick. Esq Cincinnati, OH.

“ Prevention is ultimately the primary "cure" for the devastating injuries we see. This message has the potential to prevent many of the pediatric spinal cord injuries that happen in this country; this message needs to be delivered and acted upon. ”—Occupational Therapist, Shriner’s Hospital, Philadelphia.

“WOW! What a refreshing experience! Today is one of those days where you feel good about what you do and even better about what you have done knowing that you might just have saved a life. The kids were really excited and participation was excellent. One of the most rousing responses came when I fessed-up to being a distracted driver in my past. I made the confession in my opening remarks and it was smooth sailing from there. ”— George Boath, Esq. Stratford CT

“ I just presented to Nichols School's Upper School students and feel completely charged from the experience. The kids loved the message and the faculty couldn't have appreciated it more. It's great to volunteer with this incredible initiative.”—John Bair, Milestone Consulting, LLC, Buffalo, NY.

“ In a few days, I’m getting my license and I’m not going to be a distracted driver. My mom will text and drive a lot and it freaks me out. If something is that important, have the passenger text for you. ” —Gabby

“ I spoke at Andrew Jackson Senior High in Jacksonville, Florida. One young lady, watching the bus driver filling out papers and driving with his knees, said “My mama does that.” (Frankly, that surprised me.) She became my assistant, holding the microphone up to the AV equipment so it could be heard by everyone. The teachers stayed in the auditorium and were very pleased with the level of participation. ”—Wayne Hoganl, Esq, Jacksonville, FL

“ I spoke to several students about the role-play scenario you did on stage, and they all agreed they find it difficult to confront their parents about texting while driving. Thank you so much for bringing such a poignant issue to our community. I work with teenagers all day, so I know that decision making is often very difficult for them. Your compassionate and thoughtful presentation has changed behaviors. ” —Joel Dankoff, Student Council Advisor Friends' Central School, Wynnewood, PA

“ After the presentation a student came up to me and thanked me for coming to the school. He then shared that his parent had killed someone when driving distracted. He shared his feelings from the perspective of a young man who watched the aftermath of the tragedy his parent caused and indicated how that changed his parent’s driving behaviors and how that has affected this young man—who does not drive distracted now. ”— Chris Marzzacco, Esq. Harrisburg, PA

“ Went great! [Spoke to] sixty students from the alternative high school. Looking forward later this month when we hit all 5 of the area public and private high schools. The program is certain to change behaviors and the way that people look at distracted driving. We made a definite impact on our students, but I think we also got the attention of the teachers who saw the presentation. Thanks again for your help, and for putting this program together.”— Mike Williams, Esq. Fargo, ND

“ Young people often are reluctant to speak up because they do not have the words to do so. The role play scenarios empower young people by providing them with the tools to advocate for themselves when they are put in an unsafe situation such as driving with an individual who is distracted. ” — Mark Fifer, The Haverford School, Haverford, PA

“ I felt when the young drivers were sharing their own poor choices this was very helpful to the cause—the students were pretty attentive; participated and shared experiences; and were respectful. I wasn’t sure at first if they’d open up, but they did. I should add that the videos about Mr. Feldman’s daughter and the sister speaking of her text to her older sister at the time of a fatal wreck were powerful and made a true impact on the kids. ”—Tim Pickell, Esq Westwood, Kansas

“ The presentation made me realize that all those little things while driving make a big difference. When you are driving distracted you not only put your life at risk but everyone around you. I want to do something to stop these deaths and it has to start with myself. I’m going to make an effort to not let myself be distracted and to let others know too. ” — Morgan

“ Seeing the pink EndDD.org bracelets on my daughter’s (now 6&7 years old) tiny wrists was a surprisingly powerful reminder that it only takes a moment to change your life, and perhaps take someone else's. I would look into their eyes and very quickly think... there is simply nothing more important to me than these girls. No email, text, bite of a cheeseburger or any other momentary distraction compares to them - the comparison itself is beyond ridiculous, so why would I take such a risk. That was all it took. I put the cell phone down and stopped eating in the car, no more checking printed directions while driving, etc. I know that I am now a safer driver for these reasons. ” — Aaron Brown, Authentic 3d Summit, NJ

“ Yesterday after school my mom was texting while she was driving and I told her to put her phone away whenever the kids are in the car. And now this morning she left her phone at home when she was driving us to school. Thanks for saving lives! ” —Alfaro

“ I thought it was a really powerful assembly. She wasn’t there to yell at us, but rather spoke from experience about how terrible distracted driving can be. ” —Amanda Librizzi, Manasquan NJ

“ Young people understand, deeply, that cell phone us while driving needs to be "de-normalized" and even stigmatized. Young people want to be supported and encouraged in using their voices to "speakup" to others, including their parents, when they feel unsafe about distracted driving. They need information, support and encouragement from us to do this. ”—Scott Blumenshine, Esq. Chicago, IL

“ Getting into a car or bus with anyone who is not a concentrated driver is putting yourself at risk no matter how experienced the driver may be. And you should let the person know that you don’t feel safe and offer to text for them or ask them to put their phone, makeup, IPod anything that is the distraction away. It can happen to anyone. ” — Hanna

Students & Drivers So Far

400,000

EndDD.org’s Awareness Initiative has reached more than 400,000 in 45 states and several Canadian provinces.