A Playful Welcome!

In 2020, the whole world's focus will be on Japan. Hundreds of thousands of tourists are expected to visit not just in 2020 but it the run up and beyond. For Japan to capitalise on this spot in the limelight as an opportunity to showcase the cultural riches of its cities globally, there is a need for imaginative ideas that create unique experiences for those who live and visit.

The Playable City Tokyo 2016 programme realised the collaboration between 13 Japanese and UK artists and creative practitioners. The international collaboration programme researched the process of developing ideas for experiences that communicate and promote the cultural attraction of Japan to visitors who have diverse backgrounds, regardless of their language, culture or customs.

Programme Overview

*The Playable City Tokyo 2016 Creative Lab is part of the trial research project for the governmental “Basic Policy for Promoting Measures related to Preparations for and Management of the Olympic and Paralympic Games in Tokyo in 2020”.