We've reached the midway point of the year. The time when people take vacations, travel to warm beaches and ... start their planning and budgeting processes for the coming year.
For marketing departments, they're doing this in the face of increased responsibilities in three areas: Brand responsibilities — which encompass

IT budgets, almost without exception, are among the primary fiscal drains on almost any company’s annual budget. There are few budget categories that can have the dramatic, direct impact on fiscal and operational performance that IT can.

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