Social Media as a Prospecting and Renting ToolPacific Crest recently participated at Seattle’s TRENDS Conference and Tradeshow providing insight on how to effectively utilize social media to benefit individual properties and company initiatives. Pacific Crest integrates the underlying meaning of our tagline into our social media approach. Our social media marketing plan revolves around our...

It’s no secret: College students aren’t the easiest demographic group to reach. They’re stressed, low on free time, and have a notoriously short attention span. Add in today’s ever-increasing technology and digital mediums, and you’ve got quite a challenge on your hands.
For off-campus housing communities, it’s imperative to understand how student renters search, what they look for in a...

I’m going to just say it. I don’t do New Year’s resolutions. I never understood the need and always thought it should be a journey of self improvement. Then I read an article that stated every year deserves its own word. After my initial dismissal of the concept, I realized it’s one I can stand behind. It’s motivation to help put a focus on my challenges for the year. Thus, my 2014 word is Move...

I love Bingo and I’m not afraid to say it.
In fact, one highlight of my family’s annual beach vacation to Chincoteague, Va., is going to the town carnival at least three times to play Bingo. It’s a scene straight out of “The Andy Griffith Show”, with the town’s elderly volunteer fireman calling out the numbers and making inappropriate remarks whenever they get O-69.
But the big thrill of the...