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Patti Styka

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Rather than advertising in newspapers, for example, Patti Styka, owner of Foster City, Calif.-based Elegant Lagoon Cruises, is tapping into her existing customer base for added sales and referrals with the help of an email marketing service.
For just $15 a month, she can send an email highlighting a special promotion or discount offer to up to 500 current and potential customers.
On average, she says, about 50% of the people on her list open her emails and about 12% click through to her site for more information. â€œCompared to the cost of newspaper advertising, itâ€™s a no-brainer,â€ she says. (For more on inventive ways to price your products to attract new customers, read our story.)

Rather than advertising in newspapers, for example, Patti Styka, owner of Foster City, Calif.-based Elegant Lagoon Cruises, is tapping into her existing customer base for added sales and referrals with the help of an email marketing service.
For just $15 a month, she can send an email highlighting a special promotion or discount offer to up to 500 current and potential customers.
On average, she says, about 50% of the people on her list open her emails and about 12% click through to her site for more information.
"Compared to the cost of newspaper advertising, it's a no-brainer," she says.

No faster than 5 mph, her 21-foot Duffy seats eight.Styka, licensed by the state Department of Boating and Waterways, would be captain.Food spreads would be provided by local caterers, and Styka is also applying for an alcohol resale license to serve wine.

Friends who have taken Styka, an 11-year resident and stay-at-home mom, up on ride offers encouraged her to pursue the endeavor.

"There's been a tremendous amount of support for this.I've been delighted about that," said Styka, 50."We heard time and time again, 'It would be really nice if we could do this without having to own a boat.'"

But Styka, who lives on the lagoon waterfront, has faced opposition from some neighbors, including former Mayor Marland Townsend.

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.