First it was Pharrell's Grammy hat; now it's Joe Namath's Super Bowl coat. Give the Web enough time and it will have a full closet of wardrobe memes for 2014.

The former New York Jets quarterback served as an honorary captain during Sunday's coin toss at the start of Super Bowl XLVIII, sporting a fur coat reminiscent of the days of "Broadway Joe," when he was a colorful icon of the bygone American Football League.

Within minutes the coat went viral, the jacket even getting its own Twitter handle, @JoeNamathCoat.