Next time you are in your LHBS and they have Honey malt, do sample a few kernels. It does have an amazingly honey-like flavor that does make it to the beer. I agree that this is one of those grains that should be utilized in moderation. It would be easy to overdo.

I agree...a little bit goes a long way.But it's great stuff and it finds its way into a lot of my 'standard' beers in varying amounts. It adds a particularly appealing richness to the brews I design specifically for long aging.

What is the highest % you have used in a beer? I have always stuck around 5% and have never thought that it was very noticeable. I would like to use more but don't want to overdo like many warn is easy to do

I used ~10% honey malt, along with 5% victory, in a borderline APA/IPA that turned out very well. It might have been a little sweeter than a typical APA, but the higher bitterness countered it perfectly and it certainly was not an over-the-top sweetness or honey character.