September 28, 2007

perrier: not your mama’s seltzer

Perrier: sexier, riskier, crazier, sassier, manlier. This ad campaign implies that Perrier was sexy, risky, crazy, sassy and fricking manly to begin with. I think they’re hallucinating; a Volvo is sexier than Perrier. You can only assume that they’re trying to tap into the Red Bull market. Because, you know, overpriced club soda is FIERCE.

I guess Perrier: snobbier, blander, irrelevant-er didn’t test as well. If they can convince people that this is somehow manly and sassy, we’re a bunch of lemmings that deserve to be swindled by the fine folks at Perrier. Props for trying.

More print ads from the Ogilvy and Mather campaign after the jump.

The NYT did a writeup that was decidedly less snarky. You can read it here.