The McDonald's Happy Meal Campaign Depicts Creative Box Toys

The McDonald's Happy Meal campaign reads, 'What is it with kids and boxes?' By pointing this fascination with the common cardboard box, the ad campaign addresses fun childhood memories as well as kid's ability to turn anything into a toy thanks to their boundless imaginations. In this case, the campaign draws attention to the fact that the Happy Meal also comes in a box. It elaborates, "Big ones, small ones, this way up ones and of course, the red one.”