INFORMATION AND TIPS ABOUT SOUTHWEST FLORIDA REAL ESTATE

Tag Archives: pricing real estate

Pricing a box of cereal for $2.99 is great,, but NEVER price your home at $299,000! The retail industry has conditioned us over the years that when we price products we should create a price that ends in a “9” because (we are told) it sounds lower. In certain instances, ending the price of an item in a “9” can sound a bit less expensive, right? Whether this is true or not can be debated, but it is not the point here. Today we are talking specifically about how to price a real estate listing to get maximum listing exposure! The internet has changed the way people show for real estate. With the advent and increased use of the internet, many things have changed in the way people search for property and the way it should be marketed. Today, more than 95% of all potential buyers of real estate start their search on the internet. The way the vast majority of real estate internet sites are set up force prospective buyers to search for properties using “search brackets” for the parameter of sales price. To learn more

How the internet has changed real estate pricing strategy. Much has changed in the past several years as to how people look and search for potential properties to purchase. Today more than 95% of all potential buyers start their search on the internet. This has, for better or for worse, changed the way “price” is used as a criteria for their search. As you probably already know, when searching for real estate on the internet people search for the perfect home within a given price range; and this is done typically with pre-determined “drop-down” pricing “brackets”. For example: if you are looking for a property in the “$200,000 to $250,000 price rage, you would plug these parameters in to the computer and viola only homes within this price rage appear in the search results. What we know about the average real estate consumer. People will typically purchase toward the top of what they “qualify” financially for. In addition, all things being equal, of the homes that are priced in a typical price range, say a $200,000 to $250,000 range, the