Pepsi & Kendall Jenner, now McDonalds and the Dead Dad Ad. Throw in United Airlines’ terrible PR handling as well. How are the world’s biggest brands getting it so wrong with their brand / pr / and advertising??!! It’s astonishing. We’re starting to see this on an almost weekly basis.

Can you pick out a number of examples of this over the years – or do you think brands are pressured to be “dynamic” and hence fail; is it the polarizing political environment we find ourselves in that they’re struggling to respond to??

Like an old black rotting maggoty leaf
falling into a deliciously expensive soup tourine
and infecting the whole damn industry with its viral stench…
It is time to kick the whole tourine over and get back to advertising

with an idea
with a proposition
with honesty, truthfulness and decency