Push Ad Campaign Tutorial

These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. If you allow it, you’ll be sent small updates and messages to your computer or cell phone, which show up similar to an app alert.

The more immediate question is:

Are push notifications a good idea for you?

Here’s the full picture:

they can be accessed on all devices

subscribers have full control over what types of notifications they want to receive and to what devices

web push notifications offer a fantastic way to alert the subscribers and customers about the latest deals and sales

you can effectively give your site a real traffic boost almost instantaneously

push notifications in the mobile app world are reported to have higher response rates

real-time alerts get people to take action more effectively than any other form of communication

CREATING PUSH AD CAMPAIGN

Please mind the following steps to create a push ad campaign:

After logging into the MGID Dashboard push “Add campaign”;

Using the drop-down menu fill in each field

In order to reach the audience from a particular region use the Targeting section of your dashboard; Mind that you can include the GEOs as well as exclude them from your targeting list.

Firstly, choose the GEO and confirm using the blue arrow;

After the GEOs are confirmed, your targeting options will be displayed in the “Selected” field;

You may target the users of a particular browser confirming this option the same way you chose the GEO;

If you consider targeting the users with a specific browser language, we strongly recommend consulting your manager. He/she will guide you through this;

To hit the users of a particular OS and its versions use the following function;

After all the steps are completed, push the “Confirm” button and you’ll see a wider interface where you can schedule the time your campaign is live, as well as the daily limits by budget, clicks or conversions.

You may track your goals using the tracking options we have. Please find more information here.

TEASERS CREATION

After all the steps are followed get down to adding the teasers

When you add a teaser pay attention to all the information signs on your dashboard and follow the Content policies bellow.

Image size 492x328 (the thumbnail will be optimized for each particular device automatically);

No black or white borders are allowed;

No flashing or animated images are acceptable;

No blurry, distorted or poorly Photoshopped images are acceptable;

Arrows, circles and zooms are allowed only if they are relevant and are not a subject of an aggressive clickbait or/and sexual connotation;

No copyright infringement is allowed;

Illegal celebrity endorsement is strictly prohibited;

Using third-party brand names with no permission is strictly prohibited;

Nudity and pornography depiction is prohibited;

Dead people and corpses are not acceptable;

Open wounds and disturbing conditions are not acceptable;

Sexualization of minors is strictly prohibited;

No acts of violence and terrorism are acceptable;

No imagery that may insult one’s national, sexual, political or religious preferences.

Creative Rankings

PG: No suggestive material of any kind or provocative language. Creatives should be relevant, literate and high quality. PG-creatives should give advice, offer to try, encourage to have a look, but can’t guarantee any result.

R: ‘Real life’ creatives with a less picky tone of titles and style of thumbnails. May include positive attention grabbing techniques.

NC17: Subject matter may be more controversial with strange, odd or peculiar imagery. This rating does not include creative content relating to sexual subject matters.

NSFW: Creatives may be sexual in nature, but not contain nudity, pornography, erotica, or explicit sex.

Creative Best Practices

Words matter

This is not a place for drama, flowery prose or long-winded sentences. Keep your message short, compelling and watch your tone of voice.

Copy triggers to increase audience interest

Not FYI, but urgent phrasing;

Cut a long story short;

Talk in first person;

Make it intimate;

Be colloquial;

Use flattery - offer exclusivity;

Limit the timeand quantity;

Make a pun;

Pique curiosity;

Feel his pain;

Go viral;

Cry for joy;

Use a warning;

Memo;

Ask challenging questions;

Not a joke!

Join your people.

Thumbnail is all it takes

Avoid vertical objects for rectangular crop and horizontal objects for square crop or make sure cropping will be good in both crops.

If the selected image doesn’t work for both crops, try to stick different image formats or different images to fit the crops.

2. Be absurd and playful

3. Price change/Discount/Price advantage/Save big

4. Select bright colors and weird color mixes;

5. Use zooms for square format, but landscapes for rectangular;

6.You always need a pun. If it’s about faces, try freckles. If it’s a liquid, the weirder it is, the more attention it will grab;

7. Drop the cheesy images;

8. Add ‘likes’, social network buttons and filters;

9. Puzzling images or ‘What the heck is this’

10. Estimate details;

11. Use photo effects;

12. Play with associations;

13. Optical illusions;

14. Emotions

Please mind the creative is a unit that consists of a title and a thumbnail. This obvious thing will help you to build the concepts and create the stories that work!