Connection Crew

Brand strategy and brand identity

Giving a challenger business the tools to win hearts, minds and awards too.

What an amazing business. Connection Crew are an award-winning crewing company working in the UK and internationally. 25 percent of its crew have a history of homelessness. In the last 10 years it has employed 144 ex-homeless people. Every ex-homeless recruit that has left Connection Crew has gone on to other employment or education – no one has returned to homelessness. Like we said: amazing. Our brand strategy work and resulting brand identity helped to bring connections to the very heart of the brand, giving them a simple, bold brand language to use across all of their communications. Here’s to many more years of rock + roll.

“Baxter & Bailey have created a brand that is representative of us as an exemplar social enterprise and as an award winning crewing company. They got us, and that is reflected in their work.”

Charlie Dorman,

Director,

Connection Crew

Impact

Our rebrand project enabled Connection Crew to shake up the conventions of the sector and to communicate a different approach to crewing. As a result of this category challenging approach, Connection Crew was named Best Crewing Company 2016 by the Event Production Awards.

Acknowledgements

We’re happy to have Charlie, Warren, Margarita and the Connection Crew team as regular collaborators, allowing us to continue to evolve the brand as the business grows and changes. Thanks for inviting us to share such an enjoyable journey.