It’s been a few years since enterprise mobility and “mobilizing” entered the common parlance of business executives around the world. Some of those execs have seen great success – grown revenue, increased employee retention, etc. – others have failed. Mobile failure, however, does not necessarily come down to just one person -it’s often a combination of misassumptions, bad decisions, earnestness, and more.

Much has been written regarding how much you can increase your sales team’s performance by putting the right, mobile tools into their hands, many of which today are predicated on cloud-enabled access to the right data at the right time. According to Gartner, the mobile enterprise app market in 2012 is a $120.4 billion dollar business, which represents a 4.5% increase over last year. The lessons of what these emerging tools can generate are incredibly important and true but it’s also critical…