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Markey v. Gomez: Bay state brawl

“The environment is such that an electable moderate Republican like Gabriel Gomez could still become the next U.S. Senator from the Commonwealth of Massachusetts,” McLaughlin wrote in a four-page memo to Americans for Progressive Action, which launched a $700,000 ad buy for Gomez last week.

Gomez’s own internal poll, released Tuesday, showed him down 7 points. A Boston Globe poll published Sunday had him down 13 points.

Even as a host of public polls showed Markey up in the high single digits, McLaughlin released a poll two weeks ago that showed Markey ahead by 1 point, 45 percent to 44 percent. Another poll that McLaughlin took at the beginning of last week showed Markey up 6, 47 percent to 41 percent.

The new poll shows 28 percent of voters view Markey as very unfavorable.

“Ed Markey’s move up in the ballot last week may have been primarily attributable to his massive media spending and ad blitz driving up his favorability rating among voters as well as decreasing his unfavorable ratings,” McLaughlin wrote. “This week’s poll shows Markey’s favorables frozen and his unfavorables rising.”

The pollster says his new survey reached 1,100 likely voters and has a margin of error of plus or minus 3 percent.