A well-rounded collection of greenwash 'gems', non-environmental wonders, and things that are actually good.
The objective: help the sustainable business agenda take a long, hard look in the mirror.

5.11.2010

Gem of the day

Finally! The luxury yacht industry goes green! Behold the sumptuous innovation that is The World's Greenest Superyacht, developed in earnest by Alistair Callendar of Coventry University. And what grand motivation lies behind his triumphant design?

"In this ever-increasing environmentally conscious time, I wanted to focus my attention on looking at possible solutions to some of the current problems associated with the superyacht industry," Callender said in a statement. "Eco-luxury should no longer be viewed as an oxymoron."

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About Me

New Yorker by the way of London, working with changemakers to transform organizations from within.
Things I can't help reading about: energy, transparency, leadership, and business disruption (the good, the bad and the ugly). Things you'll find on this blog: all of the above, plus a healthy dose of greenwashing.