Hijacking this Hashtag was Brilliant… And Totally Acceptable

We’ve all been there. We click a Twitter hashtag of interest, and are stuck siphoning through spam. That, or a company creates a hashtag that totally backfires. Which begs the question: When is it okay to hijack a hashtag?

Before you say never, check this “hijack” out for the #HotDogDay (used heavily on July 23rd for National Hot Dog Day):

The appropriate use of #hotdogday to raise awareness? I love it…

Two thumbs up for this great way to promote awareness about how leaving dogs in hot cars can kill.

Have you seen any on-the-money hashtag hijacks that deserve praise? Chime in!