It was back in March when I first wrote about Formulists, a web-based tool that lets you quickly learn about and target your Twitter followers. Now, Forumlists has rolled out a new feature called Formulitics that helps you segment, filter and engage your Twitter following in my effective ways.

Among the cool new features are a quick dashboard view of who your followers engage with the most, what hashtags they are most likely to use, a breakdown of the top geographical locations among your followers, a list of who your competitors influence the most and a tweet frequency chart that shows you the best day and time to tweet your community.

In this episode of Meet the Innovator, Natalie Michelson, marketing manager for Formulists, joins us to talk about these latest offerings, as well as share how this type of data can help lead to informed decisions and social performance.