New Balance #LOVENBPHILLY Social Media Vending Machine

CHALLENGE

Drive awareness and buzz for the launch of New Balance Philadelphia flagship retail store

PROCESS

Track Marketing executed a branded social media vending machine for 10 days leading up to the store opening

Consumers stepped up to the machine, entered their name and email address to receive a #LOVENBPHILLY t-shirt. Consumers then received social media call-to-action to post photo on Instagram for a chance to receive a gift card during store opening weekend