I actually really liked the whole vibe of the ad. That whole spot seemed to be what Russell Wilson is all about. Confident, but laid back. Not arrogant and flashy, just a quiet belief in his ability. This didn't come off as fake like Brett Favre's phony "I'm just like everybody else" jeans ad a couple years ago. That was lame. This was much classier and, for the moment, more realistic. Maybe it won't be in a few years when Russell is living the "Tom Brady" life with a 100 million dollar contract and a 15 major endorsements, but maybe not. My ouija board won't answer that question for me at the moment.

As far as the question about him being an iconic player, I could definitely see that happening. The guy I would compare him to, not because of their similar size necessarily tho, is Drew Brees. He has that same kind of confidence and persona to him. Yes, they do happen to be around the same size and that would be an obvious comparison, but look at the way Drew Brees carries himself off the field. No legal issues, no scandals, ish, bounty gate couldn't even put a dirty spot on him. Fire on the field, class off of it. He is the face of that organization and city and he rarely says anything that comes off as "me first." I see Wilson having the potential to be that same kind of person for the 'Hawks organization, now he just has to continue to develop on the field cuz you can't be an iconic, face-of-the-franchise player without the skills to back it up. Unless, of course, you have millions of sycophants who are desperate for a "hero" to worship and they build you up into something you're clearly not just to vicariously sedate their own failures in life. But I doubt Russell Wilson wants to be that dude._________________Consistent application beats complex programming.