BMC's U.S. Wine Guide 2017

2017

Price:

$
995.00

The most comprehensive resource of hard number competitive tools available, taken from BMC's database of leading brand and company volumes and sales. Tracks this evolving market's changing tastes and new growth areas including varietals and regions with a spotlight on top performers.

The answers you need

Does longitudinal data support assumptions about the decades-long wine market impact of baby boomers being replaced by that of less affluent, more ambivalent millennial consumers?

Whether yes or no, what exactly are the current trends in consumption by price tier?

And what changes are there in the brands and varietals driving overall category trends?

What suppliers and what brands are now spending the most on advertising? How does this correlate with performance?

Is share of on-premise consumption likely to continue its longterm slide?

What changes are there in the performance of supplier brand leaders and growing regions?

What about imports? Are rankings changing? Are new players and trends having an evident impact?

Is growth in direct market share having any visible macro effect?

This report features

BMC's U.S. Wine Guide answers these questions with both expert analysis and the industry's most comprehensive compendium of reliable, hard data. The Guide features volume and sales data rankings on the overall market including top brands, fastest growing brands, and leading portfolios. Table wine, sparkling wine, fortified wine and vermouth categories cover leading brands, leading suppliers, and sales by retail tier. Consumer demographics, import/export data, and advertising sections include detailed breakouts to allow for systematic analysis.