Goong is a story about young love in face of tradition, politics, and intrigue. In the imaginary world, modern-day Korea is a constitutional monarchy and the Royal Family lives in a grand Palace, the Goong. Story opens with the sudden death of the reigning the King. Faced with the decreasing popularity among the public for the Royalty, a grand wedding for the Crown Prince, Lee Shin, is decided to be the best publicity move to improve the image of the Royalty and at the same time prepare Shin for immediate succession. The intended bride? The headstrong, awkward, and sweet spirited Shin Chae Kyung that just happens to go to the same exclusive art school. Chae Kyung was betrothed to become the next Crown Princess by her grandfather and Shin's grandfather.

After 14 years of living in England with his mom, Lee Yul appears all of a sudden. He is Shin's cousin as well as the former Crown Prince. Everything seemed to be going normally until Chae Kyung's optimistic spirit wins the heart of internally lonely, Yul. As the Crown Prince Shin and simple-minded Chae Kyung's relationship appear to developing deeper feelings, a series of scandals are exposed to the public right after the pair were officially announced married. Will love prevail all in a world of political pressures and martial hardships? Or will being in the spotlight of the public be too much for the young newlyweds to endure?

Awards and nominations

2006 MBC Acting Awards: Best New Actor (Joo Ji Hoon)

2006 MBC Acting Awards: Best New Actress (Yoon Eun Hye)

2007 MBC Acting Awards: Best New Artist( Joo Ji Hoon)

Airings in other countries

Philippines Aired on Philippine television in ABS-CBN Broadcasting Company on December 18, 2006. It was aired every weekdays. It was shown again on May 6, 2008, with the same title, Princess Hours --aired Thursdays at 8:00 pm on Animax Asia in the Philippines and Malaysia.

Singapore
Princess Hours (宫－野蛮王妃) premiered on Singapore MediaCorp TV's Channel U on October 9, 2006, with each episode airing every weekday from 6PM to 7PM. The series was stretched out into 32 episodes.