Tag Archives: learn online business

Market Identification: How to Find Your Target Audience

One of the keys to a successful marketing campaign is making sure that you’re reaching the right people. Learn more about market identification and how to find your target audience here!

The success of a marketing campaign has everything to do with the audience it reaches. The challenge is finding the right audience to target.

That is what market identification is all about. It is looking at characteristics such as age, education, and income. These aspects help to identify profitable audiences. to offer products and services to.

In short, you have to know whom and when to pitch your services to.

Before you set up your next strategy, here are a few ways to you identify a target market.

Market Identification: Who is Your Current Customer Base?

You won’t know who else to target unless you know who’s already a customer. Sometimes targeting the same demographic of people could stall your efforts.

Put together a small focus group. Together, examine the characteristics of your current base. Is the majority of them all women? If so, what age group and geographical location? And, are they working-class women or domestic engineers?

Translate this information then determine what products they buy from you. Decide if other people like them would enjoy the same products and services.

If your goal is to widen your customer base, use this information to target a brand new audience.

Size up the Competition

Who is selling the same service and are they selling it better than you? Ask yourself these questions, as you design your campaign.

Study your competition. Discover their current customer base and the demographics of the people they are targeting. Try to find out who they are not marketing to, then make that a target audience.

Evaluate What You are Offering

Before you flesh out a list of specifics about your target audience, determine what they will like about your products. Make a list highlighting the benefits and best features of the product(s) or services.

Weigh the pros and cons of the type of service or product you offer. For example:

1. Does your product or service solve a problem for the assumed customer?

Determine if what you’ve created helps who you’re targeting. How many people will it help?

2. Will people understand it?

Your audience should be able to look at your idea and understand it without explanation.

3. Will it wow your audience?

You probably will not get an edge on the competition, just by selling the same product with a different name on the package. Make sure your idea sticks out. What about it will wow your target audience?

After analyzing your product or service, then design your base.

Organize and Select Basic Demographics to Target

Put yourself in the audience. Decide what you need from your product then figure out who else needs it. Consider these factors:

Do You Have a Social Media Plan for Your Business?

Does your online marketing toolbox include social media? Learn why having a social media plan is so essential and how to create your own today.
After Mark Zuckerberg’s January announcement that Facebook’s news feed would change, you might wonder if your business needs a social media plan.

But 68 percent of US adults use Facebook. Even after the Cambridge Analytica scandal, can you really afford to ignore somany potential customers?

Not only that, but social media can be a fun way to reach and get to know your customers.

Let’s look at why you need a social media plan, and how to start creating one.

Build the Know, Like and Trust Factor

The online space is crowded with businesses like yours. An easy way to stand out is to encourage customers to know, like, and trust you.

It is one of the principles of online marketing. Social media provides an excellent opportunity for customers to get to know you.

The more consistent and transparent you are, the more they will trust you. They can grow to like you once they start engaging with you.

It is difficult to build that factor with any other channel. Think about the brands you follow on social media. Which ones stick out in your mind and why?

Quick Start Challenge 2018 – Day 1

As part of my on-going training with Internet Profits Ltd. I decided to participate in this year’s ‘Quick Start Challenge’ with Dean Holland.

5 Years Of Success Already

This is the sixth year Dean has run such a coaching program and it has been responsible for many online marketers getting a real boost to their businesses.

The first note I took involved my re-learning the need for change in myself, before expecting changes in my business results.

I was particularly gratified to find out that one practice I share with Dean, is the ‘first thing in the morning ritual’ of hydration and positivity. He uses Youtube videos, while I prefer Mind Movies.

Change for Success

The first change I am implementing is to have added this ‘Day by Day’ category to my blog. While I have been blogging for some time now, my posts have been aimed simply at providing useful content for new marketers. On reflection it is all rather impersonal, which is why I have started to insert ‘my self’ into the mix.

Frequent Updates

While I do not commit to publishing every day, I will certainly be writing occasionally to add to my normal weekly schedule of posts. I intend to keep readers informed about what I am doing, including what is working and what is not.

My intention is to pass on information and knowledge as I learn, in the hope that others can learn and benefit from my successes and failures. Oh Yes – I fully expect some failures; I have learned that if you do not try and fail sometimes, you are probably not trying enough new things!

The only permanent failure is Quitting.

What Do You Think

If you have any thoughts, about the quick start challenge, or any other aspects of online marketing, please feel free to leave a comment below. I really would love to know what you think.