Lilibeth Joy Perez

Marketing/digital content/marcoms

Summary

Professional with 14 years work experience in marketing and product management, information technology, digital marketing, publishing and creatives.

As a digital professional, I maintain and create online marketing content for SingTel.com Business under the Digital Marketing Department.

Customer-centric, technology savvy, a flair for writing and a good nose for positive PR opportunities. Very good problem-solving skills, thinks outside the box and an excellent eye for finding solutions.

Copywriting with a strong marketing spin. Experienced in writing print and web advertisements, promotion microsites, applications notes, technical papers, web content, press releases, EDMs, blogs and social media. Started out in editorial for Ezines. Managed and wrote for websites and client blogs spanning from lifestyle to technology articles.

A self-starter and team player. Thrives in a cross functional and multicultural environment. Well-versed in working with virtual teams.

Executes the complete marketing mix from developing marketing strategies, to conceptualization and creation of marketing materials to be communicated to the target market.

Identifies market needs in order to develop easily adaptable packaged products and solutions that can help customers save on cost, while increasing productivity.

Handles own advertising and promotional campaigns. Provides creative direction in the production of marketing materials. Well-rounded and executes own events and merchandizing efforts for the retail market.

Developed strong analytical skills, and believes in always going the extra mile.

Work experience

Work experience

Feb 2016 - Present

Digital Media Editor

Crayon Digital

As a web content consultant, I keep close engagement with the client to understand their requirements, strategies and pain points, which will determine how I define, conceptualize and align their website content to their objectives. My current assignment is creating web content for Singtel Group Enterprise.

Jan 2014 - Jan 2016

Digital Content Author - Digital Marketing, Singtel.com

Singapore Telecommunications

I conceptualize, direct and create online marketing content for over 160 products on SingTel.com Business.

Aside from content creation, I spear-headed the development of various initiatives and sections on Singtel.com Business.

A member of the Singtel Governance Board for Singtel.com which governs the corporate online identity for consistency, platform development and migration and other initiatives such as AB Testing, SEM, SEO, etc.

Jun 2013 - Jan 2014

Business Consultant and Creative Copywriter

As part of the Sales Enablement Team, I do client servicing for HP and StarHub, which includes the development and creation of sales enablement collaterals such as brochures, fact sheets, whitepapers, infographics, cribsheets, sales decks, sales training videos, newsletters, interactive tools and other requirements, from conceptualization to content creation.

Studying and analysing customer needs to come up with appropriate angles and concepts for easy learning and effective selling.

Works alongside the design team to come up with concepts and eye-catching design for sales and marketing collaterals.

Jun 2012 - Jun 2013

Content Editor - Digital Marketing, Singtel Contract

As part of the Digital Marketing Team, is responsible for the creation, management and maintenance of content on the current corporate website and the ongoing content refresh of SingTel.com

Works alongside the digital production team in developing the SingTel Business eShop and soon to be launched Broadband on Mobile shop

As part of the marketing launch team, is in-charge of writing and translating content into user-friendly web assets

Conceptualize and create content for marketing collaterals such as eDMs, web banners and outgoing business communication materials

Ensures that all content are consistent with SingTel’s branding and corporate guidelines

Liaise with stakeholders, content owners and agencies

Search engine optimisation copywriting and monitoring

Oct 2009 - May 2012

InFocus Regional Marketing Manager/ Technical Copywriter for InFocus and MicroVision and other clients

Black Sheep Marketing Consultancy Pte. Ltd.

Receives work assignments from InFocus marketing director based in then US and regional marketing managers in Asia Pacific and Europe on current needs, for copywriting requirements, advertising and online media

Writes social media content (Corporate blogs, Facebook, Twitter) and internal company newsletters, technical papers, brochures, application notes, web copy (for both principals and partners), email blasts, advertisements and other marketing and sales collaterals for Microvision, a digital display company based in the US.

Currently also working with a branding consultant in developing corporate identity for Amphibian, a logistics and supply chain company based in Singapore and the US

Aug 2008 - Sep 2009

Regional Marketing Communications Specialist - APAC

InFocus Systems Asia Pte. Ltd.

Receives work assignments from global marketing communications director based on current needs, particularly strengths in copywriting, advertising , communications and new media.

As part of the International Marketing Team, I do copywriting for new product datasheets, application notes, internal and external newsletters and press releases for global distribution.

Conceptualize and create marketing collaterals for Australia and Singapore market

Reviews literature in the assigned marketing projects, previous marketing materials used in the assignment area, and gather materials of competitive companies. In charge of public relations for Australia and New Zealand

Liaise with appropriate sales or marketing representative for Australia and Philippines for discuss localized communication needs.

2007 - 2008

Product Manager

Infocom Technologies Inc.

As Product Manager, I handled the Internet Access ,Voice Over IP service and Hosting services for Infocom Technologies, Inc.

Responsible in achieving revenue and profit targets by controlling the pricing for all accounts

Developed new products, which includes Managed Domain Hosting, and consumerized Voice over Internet Protocol packages, called i-Talk and iDSL Voice, which offers complete Voice over IP solutions, that can save the customer up to 80% on their long distance phone bills. This program was also designed in order to create a need for VoIP solutions, which will make the client base for another new product, called i-Converge, which will IP-enable PABX systems.

2001 - 2002

Managing Editor / Media Relations Officer

As the sole editor of Adobo.com and Match.ph, I was responsible for site administration and content development of www.adobo.com and www.match.ph

Responsible for writing, the strategic dissemination and following-up of press releases

Attended press conferences and covered events for handled websites

Conceptualized and wrote the content of www.neworleans I would like to express my interest in working for your company should you have an opening for a Marketing Manager position. My interest is in working for an IT distribution company restaurant.com and www.iadobo.com

Implemented SMS polling for Pinoy Times.

2001 - 2001

Managing Editor

Single Search Philippines, Inc. - – IPVG Ventures

As the sole editor of Match.ph, I researched, wrote, edited and was responsible for the uploading of contents for Match.ph.

Match.ph became one of the five finalists among hundreds in the 2001 Philippine Web Awards in the Service category

I saved the company a lot of money when instead of outsourcing writers for the site, I instead utilized free PR and news wire services and webwriters who allow free use of their article in exchange for exposure on Match.ph