" Includes Everything You Need to Launch a Successful Web Marketing Campaign "

This CLASSIC book says:
" With over 7 million American consumers connecting to the World Wide Web, you can't afford to miss out on the fastest-growing direct marketing opportunity in history.
The Web has the power to put your business anywhere in the world. "

" Web Advertising and Marketing presents the important information you need to get your business online.
Whether your business is a one-person operation or a multinational corporation, this book covers everything you need to implement you company's presence a hot spot people will visit again and again ! "

" As the creators of Skyline Network Technologies, Inc., a full-service Internet publishing and consulting firm specializing in interactive advertising, the authors know how to help you determine your best online advertising strategies.
Whether you want a simple one-page ad in an electronic shopping mall or a dedicated Web server in your office, Web Advertising and Marketing shows you how the Web can increase your bottom line. "

" WEB ADVERTISING
AND MARKETING REVEALS:

How you can apply tried-and-true, practical marketing to the Web with great success

How your ideas reach consumers on the Web, and how people can purchase your products directly from their computers

Strategies for designing your own exciting and interactive online catalogs, complete with instant electronic order forms

The secrets behind creating a Web site, from choosing the right Web browser and online service to understanding the nuts and bolts of hardware connectivity and more "

Summary of Contents includes:
" Acknowledgments
Introduction

1. Information Superhighway ?

2. The Five Ws of Web Marketing

3. Straight Talk about Web Marketing: Myths and Facts

4. Internet Psychology: Understanding the Internet Mind

5. Developing the Game Plan: Web Marketing Strategies

6. DO's and DON'Ts of Web Marketing

7. Before You Begin

8. Migrating to Electronic Publishing

9. Attracting Customers

10. Web Sponsorship

11. Other Uses of the Net

12. What Will This Cost ?

13. Security Issues

14. Passing the Buck: Getting Paid on the Web

15. The Internet and the Law

16. The Care and Feeding of Your Web Site

17. What the Future Holds

Appendix A: Marketing the Widget on the World Wide Web

Appendix B: Online Resources

Glossary

Index "

This book is a previously owned library book with several library markings and stamps plus has clear tape on the binding side for protection.
The cover is worn around the edges, especially around the corners.
No torn or ripped pages.
There are a few pages with some yellow highlighting.

The price is: $ 10.00

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