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Description

What we have ended up with here is a very postmodern porridge; a German foundry publishing a version of a British typeface best known in the American Old West; combined with an American version of a well known German typeface. But while they're both conceptually very different, there is some harmony in their pairing which could be something to do with their proportions being close, and partly through the designers keeping the typography simple. One weight of each font, an italic for highlight and almost everything set in white on a mid tone grey. If it was the designers' intention to position the brand as being a marriage of traditional American values and sharp contemporary styling, then their typographic choices have, by and large, worked.