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Reinventing print : technology and craft in typography

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. --Read more...

Part 1. Print, technology and revolutions. --
Technology as a driver of creativity --
Craft and technology, printer and graphic designer --
The graphic design business --
Part 2. Immaterial technology in the physical world. --
Networking before the Internet --
Inevitability of digital technology --
The persistence of paper --
Democratis[at]ing graphic design --
Part 3. The rehabilitation of print and printed media. --
Print media adapting to digital tools --
Transmutations --
Celebrating the limitations of print --
The allure of making things.

Responsibility:

David Jury.

Abstract:

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. --

Reviews

Editorial reviews

Publisher Synopsis

A well rounded take on the revival of post-digital craft ... For those attempting to track the resurgence of traditional techniques through a landscape dominated by digital production, Jury's book may prove a useful guide. * Eye Magazine * An academic and design historian-perhaps one of the best of our time-Jury has a lot to say and takes his time doing so. * Communication Arts Magazine * Print is NOT dead or dying, yet it is continually transformed. Jury's book is a necessary reminder of where print design came from, where it is going, and what it means to design as art and craft. * Steven Heller, co-chair SVA MFA Design / Designer As Author, and Entrepreneur * A practical and insightful review of the ever-changing landscape with respect to the interface[s] between digital and analogue technologies, specifically within creative practices such as graphic design and its related fields. * Dr Sheena Calvert, Camberwell College of Arts, UK * ...provides the balance that a current course in typography needs to prepare the next generation of graphic designers. * Dennis Ichiyama, Purdue University, USA *Read more...