3 podcasting tips for real estate professionals

November 11, 2016

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With the advancements and use of mobile and digital technologies, the once-slow medium known as podcasting has become easier to create and consume. According to Edison Research and Triton Digital, podcasting listenership is estimated at 57 million.

To put things in perspective, Twitter reported 67 million active users during the 3rd quarter of this year. The relatively small 10 million difference makes podcasting a perfect addition to your content marketing and personal branding strategy. What better way to garner a loyal following than to demonstrate your expertise through persistently broadcasting relevant information to your sphere of influence? Before you get started, check out our top 3 podcasting best practices:

#1 Set goals and establish metrics

Without clearly defined goals, your podcast can be mistaken for noise and go unheard by your target audience. A few sample goals you should strive for include:

Improving or developing brand awareness

Driving traffic to websites or property listings

Converting leads into clients

Monetization – Generating sales from podcasting

Now that you have goals, you must identify the key metrics to truly measure the impact of your podcast. CastSource says it’s important for every podcast host to monitor these 10 basic podcast stats:

Number of downloads

Amount of subscribers

Strength and number of reviews

Demographics

Audience listening platforms

Preferred listening networks

Download trends – day, time, etc.

Engagement

Social media impact

Traffic sources

#2 Plan your content and optimize it

With clearly established goals for your podcast, you want to plan out your content. In addition to developing a structure for your podcast from start to finish, Daniel J. Lewis of The Audacity to Podcast suggests:

Using a calendar

Brainstorming an episode list

Organizing your episode ideas

Being flexible

Once you’ve established your podcasting content strategy you’ll want to optimize your podcast for those searching for solutions. In addition to offering timely, relevant and useful information, you should also plan to:

Include contextual keywords in the title of each episode

Develop a tagging strategy relevant to your content

Provide a detailed and educational description for each episode

Use closed captions or provide the podcast transcript

#3 Establish a schedule

As a real estate professional, it’s important to maximize the time allocated to your marketing efforts. With podcasting, you have to prep and record your content, edit the recording, and post the podcast for consumption. However, you want to make sure your approach is workable and leaves time for developing other areas of your business. Being consistent in when you post will not only help you, but also provide a rhythm of expectation for your listeners. Digital Trends suggests setting consistent episode lengths and formats, developing a script, and adhering to a schedule whether weekly, bi-weekly, monthly or otherwise.

Podcasting is a great medium to engage your audience and a great ally to real estate professionals. Your audience is waiting to hear from you!

Technology trends change frequently. These statements are believed to be true at the time of this article's publish date but are not guaranteed.