Hall, E. (2010). Lessons of
recessions: Sustainability
education and jobs may be the answer. Journal of
Sustainability and Green
Management. Jacksonville, FL: Academic and Business Research
Institute.
Retrieved from: http://www.aabri.com/OC2010Manuscripts/OC10079.pdf

Common
to virtually all of the clients of Strategic Business Planning Company (www.SBPlan.com)
is that they have had a new and innovative concept that they wanted to
launch in
the form of a new business or a new line of business.
Occasionally there has
been “another” retail store of service business, but often even those
businesses had a novel twist, e.g., the old way of doing things but
with
Internet or application server advancements. Even if the
client did not
already have intellectual property protection, it was a vital part of
the
strategic planning process to assure that they had (at least planned
for)
patenting, copyrights,
branding (company name, Internet domain names,
trademarks, etc.) during the development of a business plan.
In fact, if
patent protection were an integral part of the business plan, the
entire
business plan had to be reorganized to accommodate the multiple
possible
methods of commercializing the technology both in the product/service
produced
and in technology transfer (licensing) to other
market segments. This
Intellectual Property Business Plan (or IP Business Plan)
becomes the
framework for valuing patent-based technologies where at least one
market was
serviced by the company directly and other segments were licensed out,
thus
demonstrating the effort to bring the productized technology to market
while
presenting the case for potential profitability from all likely
commercialization methods.

As
it became increasing evident that there exists a huge void in the
business
planning and valuation aspects of patent commercialization, SBP chose
to focus
on this unserved, but critically important, market. The
consulting process
established for a startup company or line of business is like the
Patent
Business Plan that quickly works through all aspects of the business
and
documents it. However, for larger firms, SBP has created a consulting
process:
Commercialization of Patent Assets or COMPASS®. Although COMPASS®
applies only to a specific company, there are many generalizations
associated
with it that apply to all high-tech organizations. That
process was developed
into a how-to book that is unique in its focuses on the business
perspective of
patent commercialization – the sustainable, longer-term, competitive
advantage
that can be gained from IP. Thus the book Perpetual
Innovation™,
A Guide to Strategic Planning, Patent Commercialization and
Enduring
Competitive Advantage was born. Appendix B in the first
edition was
actually the original Patent Primer. Books are available on Amazon or
at SBP’s
bookstore: http://www.lulu.com/spotlight/SBPlan

Perpetual
Innovation™ describes the strategic planning process necessary for
managers and
inventors to bringing protected technologies to market. The
Hall-Hinkelman book
outlines the ways to organize for innovation and how best to
commercialize
intellectual property (patents) nationally and internationally.
Valuation and
decision-making methods are presented for assessing the value of
technology at
early stages and preparing for the best methods of value realization.
Key to
market success is being first to market, with a superior product and
the best
possible intellectual property protection. This book focuses on the
business
side of patent commercialization, those decisions that involve everyone
in the
organization, not just the patent attorneys and the
scientists. Publications
of the company are at Amazon and at
LuLu press.
Commercialization of
patent assets, COMPASS®, is a registered service mark for the company
and the
COMPASS® process is used by SPC to consult with companies on patent
commercialization. Perpetual Innovation™ is the name associated with
the series
of innovation books.

Books
and articles on
Intellectual Property (IP) are too detailed or to general to be useful
for the
typical creator, inventor or entrepreneur. Innovators first
need a general
idea of how and when to utilize intellectual property protection
(copyright,
trademarks, patents and trade secrets) and how best to utilize these
great
equalizing tools. The details of IP can be complicated,
especially without a
clear idea of where to focus. Books on patents tend to avoid specifics
on fees
and other cost estimates of getting a patent. One reason, of course, is
because
the fees change, resulting in misinformation. Additionally, there are
several
different paths for patent protection. People are directed to the US
Patent and
Trademark Office (www.USPTO.gov) for current
processes and fees. The multiple pages of fees and options are
confusing. The
available information does not help the typical person trying to
understand and
utilize IP. A simple primer is needed.

In
2007, Hall and Hinkelman
wrote Perpetual Innovation™: A Guide to Strategic Planning,
Patent
Commercialization and Enduring Competitive Advantage for
companies to
create the best environment for innovation. The Guide
creates a sound
planning process with the best use of patent protection to gain a
sustainable
competitive advantage. Inventors and small companies can learn much
from the
book, but it will be most valuable to organizations of a hundred
employees or
larger which have many products – and patents – to manage.
This Guide
presents to the basics of SBP’s Commercialization
of Patent Assets
(IP COMPASS®) methodology for patent commercialization. The COMPASS®
process
helps tech companies need to move to a business-focused, IP-centric
business
model where they can expect to be perpetually innovative with an
enduring
competitive advantage.

The Guide did not originally
describe the basics of patents and patent filing, so we added a basic Patent
Primer (1.0 version) as Appendix B to the
book. The patent laws
changed dramatically in 2012 and fees increased. Look for the new
versions of
the Guide. The Patent Primer is
now a stand-a-lone booklet.

Strategic Business Planning
Company
(SBP) helps clients
develop the plans that every business needs™.
SBP plans and
planning processes focus on flexibility and sustainability. SBP plans
including:

·Business
Plan
to plan out an entire business, strategy through
implementation. Great for management planning. Often developed to raise
funding
from loans or equity investors.

·IP
Business Plan
for businesses that that are patent or invention
based (see IP Plan).

·Strategic
Plan
(StratPlan) is a high-level plans for larger
organizations that is followed by detailed division (LOB) plans, as
well as, an
IP Plan &/or a SISPlan.

·Divisional or Line-of-Business Plans
(LOBPlans)
are business plans for specific markets or divisions of an organization.

·Strategic
Information Systems
Plan
(SISPlan) is a specialized IT
division plan that focuses on all aspects of the organization’s
information
technology.

·Scenario
Plan
is a strategic planning tool that is added to the
regular planning process to anticipate – and plan for – extraordinary
or
pending industry events: political, economic or technical.

·Sustainability
Plan
integrates triple-bottom-line (social, environment,
and economic) into a plan to meet the requirements of a low carbon
economy
where social responsibility and carbon footprint are critical metrics
plus
profitability (real long-term profitability, not artificial measures).