The Atlanta Hawks: Twitter All-Stars

Jan 18

The Atlanta Hawks are not lighting up the NBA this season. They boast a 13-31 record while being tied for dead last in the NBA’s Eastern Conference. The team will most assuredly miss the playoffs and will not be sending any players to this year’s All-Star game.

But if there’s anyone who deserves to go to the All-Star game, it’s the men and women of the Hawk’s twitter team.

The Hawks PR team has nailed the Twitter formula, putting together one of the most entertaining social media accounts in all of sports. From excellent fan interaction to clever jabs at opposing teams’ twitters, the Hawks account has it all. One of the more celebrated points of the Hawk’s twitter is its ability to poke fun at itself, especially when the team isn’t playing well. Also, for a few games each season, the team has a special “Fan Takeover” night, where instead of providing game updates through the team’s twitter, the team encourages fans to tweet out their own updates and the team retweets their favorites. It is a very interesting way to increase fan interaction and goes a long way towards getting the Hawks “trending”.

In an article published by Bleacher Report in 2017, the Hawks were named the “Best Twitter Account” of all the NBA teams. The article mentioned the team’s ability to post an entire season recap exclusively through emojis, a feature that was a fan-favorite last season.

The Atlanta Hawks’ twitter is a very special asset to the team. Even if the on-court performance hasn’t been spectacular, the Atlanta Hawks twitter account is doing its best to keep the team relevant online.

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1 Comment

Kyle Lewis

January 18, 2018at 3:40 pm

I have found that the NBA has the most aggressive Twitter accounts of all professional sports. I think the NBA has most successfully leveraged the Social Media community to spread its nightly events to more and more people even nonbasketball fans. Every night and morning it seems at least one of the NBA team is trending because of specific highlights, player performances or off the court drama which the league thrives on. I think more sports franchises can learn from the Hawks and the Trailblazers twitter presences and increase their fan engagement.