Inglot Cosmetics: How a small firm with vision successfully challenged established business rules

Inglot Cosmetics (Inglot), a Polish cosmetics company founded in 1983, has evolved from a company known for selling cheap, powdery eye shadow trios in Polish supermarkets to one of the most internationally recognizable Polish consumer brands. It has achieved this while financing its growth solely with revenues from current operations and relying on word-of-mouth marketing.

Inglot Cosmetics (Inglot), a Polish cosmetics company founded in 1983, has evolved from a company known for selling cheap, powdery eye shadow trios in Polish supermarkets to one of the most internationally recognizable Polish consumer brands. I...

Instability in Europe: Changing situation in Europe may cause problems for business in 2015

The EU and the Euro, which were once seen as key to its economic strength have contributed to some major problems over the last five years which have destabilized the region. Although the EU has now recovered after the recession and most countries are posting some minor growth, in many countries the traditional parties are losing votes to new parties arising both on the right and the left.

The EU and the Euro, which were once seen as key to its economic strength have contributed to some major problems over the last five years which have destabilized the region. Although the EU has now recovered after the recession and most countr...

This report analyzes the MVNO market in Latin America. It looks at some of the most successful initiatives for each business model. It also assesses the regulatory and support framework for MVNO growth. It concludes with case studies and recommendations on what regulators, MNOs and MVNOs can do to make the market more dynamic and take advantage of growth opportunities.

This report analyzes the MVNO market in Latin America. It looks at some of the most successful initiatives for each business model. It also assesses the regulatory and support framework for MVNO growth. It concludes with case studies and recomm...

4G in Brazil: Too much too soon?

The Brazilian mobile telecom market has long been thought of as a major growth opportunity, and the market is dominated by multinational telcos looking to leverage its potential. However, the outcome of a September 2014 spectrum auction, the second of its kind for 4G LTE allocation, was disappointing for the Brazilian government and one major market player, Oi S.A. (Oi), did not even participate.

The Brazilian mobile telecom market has long been thought of as a major growth opportunity, and the market is dominated by multinational telcos looking to leverage its potential. However, the outcome of a September 2014 spectrum auction, the se...

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most valuable technology start-up company after another round of funding, shortly after it was revealed it had become the world's fourth largest smartphone seller.

In January 2015, Chinese company Xiaomi Inc. announced it had tripled its smartphone sales to 61m handsets sold while more than doubling its revenues to $12.1bn over its 2013 results. In December 2014, the company became the world's most va...

Milking a cash cow in India: The push for premium ice cream in a developing economy

As a non-essential luxury item, ice cream is not a product that might be expected to have a large market in a developing economy. However, as the Indian economy continues to grow, this is likely to change. Global average spend per capita in 2014 is expected to be $27 per person per annum, compared to $0.02 in India. There is therefore huge room for growth in the Indian ice cream market.

As a non-essential luxury item, ice cream is not a product that might be expected to have a large market in a developing economy. However, as the Indian economy continues to grow, this is likely to change. Global average spend per capita in 201...

This Case Study examines the economic forces which lead to the outsourcing of manufacturing to low-income countries, and the impact on working people in those countries. It also examines the ways in which retailers can manage their supply chains ethically in a global economy.

This Case Study examines the economic forces which lead to the outsourcing of manufacturing to low-income countries, and the impact on working people in those countries. It also examines the ways in which retailers can manage their supply chain...

Food Scarcity:An inefficient food system may not provide for ten billion people

According to the World Bank the world needs to produce at least 50% more food by 2050, in order to feed a global population which will be boosted to 9 billion people. But climate change could cut crop yields by more than 25%. Unless we change how food is produced and manage our resources, food security will be at risk especially for the world’s poorest.

According to the World Bank the world needs to produce at least 50% more food by 2050, in order to feed a global population which will be boosted to 9 billion people. But climate change could cut crop yields by more than 25%. Unless we change h...

Supermarket Price Wars: A response to the rise of discount retailers

Grocery retail in the UK is dominated by four competitors. Recently there has been a surge of popularity in discount retailers, Aldi and Lidl, who are being seen as a threat to the 'big four' supermarkets. The big four are attempting to fend off this competition with price wars. This case study examines the structure of the UK market, the rise of Aldi and Lidl, and the response of the big four.

Grocery retail in the UK is dominated by four competitors. Recently there has been a surge of popularity in discount retailers, Aldi and Lidl, who are being seen as a threat to the 'big four' supermarkets. The big four are attempting to...

Unemployment in Europe: Influence of automation on labor market

The number of unemployed people in the European Union (EU) reached 22.7 million in 2014. Some of the unemployed lost their jobs due to economic crisis, some due to a lack of qualification. It is possible that increases in productivity brought about by the introduction of automated processes and robotics have paradoxically contributed to such economic and social problems in the short-term period.

The number of unemployed people in the European Union (EU) reached 22.7 million in 2014. Some of the unemployed lost their jobs due to economic crisis, some due to a lack of qualification. It is possible that increases in productivity brought a...

TTIP: The Euro-American trade deal which may be undemocratic

The deal has started to cause controversy and numerous anti-TTIP organizations have sprung up to try and stop the deal going ahead. Those in favor of the deal suggest that it will remove trade boundaries between the regions benefiting both regions to the tune of billions of dollars. However those against the deal suggest that the result would be disastrous for the sovereignty of EU member states.

The deal has started to cause controversy and numerous anti-TTIP organizations have sprung up to try and stop the deal going ahead. Those in favor of the deal suggest that it will remove trade boundaries between the regions benefiting both regi...

The manufacturing sector is diverse, comprising a wide-ranging number of different industries, technologies and activities. The sector suffered another major blow in 2008 but it managed to recover to its pre-crisis level in 2013. The access of households to a new wave of credit has pushed up demand for manufactured goods within the United Kingdom after the Great Recession.

The manufacturing sector is diverse, comprising a wide-ranging number of different industries, technologies and activities. The sector suffered another major blow in 2008 but it managed to recover to its pre-crisis level in 2013. The access of ...

Is the UK rail franchise system a model railway?

Critics of the current UK rail franchise system lambaste the subsidies given to Train Operating Companies, and point to annual fare rises in excess of inflation, a lack of genuine competition on individual routes and overcrowded commuter trains. This case study examines the successes and limitations of the UK rail franchise system introduced in 1993, and potential future reforms to the system.

Critics of the current UK rail franchise system lambaste the subsidies given to Train Operating Companies, and point to annual fare rises in excess of inflation, a lack of genuine competition on individual routes and overcrowded commuter trains...

Vodafone Group Plc: Unified telecommunication strategies in the European market

Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess its strategy in order to reduce its overreliance on its core mobile business, culminating in Vodafone's 'unified communications strategy'.

Vodafone holds the second-largest share by volume in the global wireless telecommunications market. While this strong standing has served the company well in recent years, a declining European wireless market has forced the company to reassess ...

Cheap but no longer nasty: Evolution at Ryanair

Ryanair has grown from humble origins to offer more than 1,400 short-haul flights per day, combined with often controversial customer service practices. However the announcement of the 'Always Getting Better' program in 2014 marked an apparent change in direction. This case study examines the motivations and implications of this strategy and considers the future prospects of Ryanair.

Ryanair has grown from humble origins to offer more than 1,400 short-haul flights per day, combined with often controversial customer service practices. However the announcement of the 'Always Getting Better' program in 2014 marked an a...

Agriculture and Big Data: Will Big Data technologies be the next big leap for industrialized agriculture

Some of the very biggest agriculture firms have been offering services based on Big Data technologies in recent years. The principle process is to use Big Data collection to make farming more efficient and ultimately making each field yield more crops with less inputs. Some big claims are being made about this type of technology, with some suggesting 10-15% gains in farm efficiency are possible.

Some of the very biggest agriculture firms have been offering services based on Big Data technologies in recent years. The principle process is to use Big Data collection to make farming more efficient and ultimately making each field yield mor...

Chinese acquisitions of US companies: A controversial practice

The 2013 acquisition of pork-producer Smithfield Foods by Shuanghui International (now WH Group) is the largest Chinese acquisition of a US company to date. This case study explores previous Chinese acquisitions and their controversies. The case study also discusses the food security issues that have led to the Smithfield acquisition and others like it.

The 2013 acquisition of pork-producer Smithfield Foods by Shuanghui International (now WH Group) is the largest Chinese acquisition of a US company to date. This case study explores previous Chinese acquisitions and their controversies. The cas...

Jaguar Land Rover: Adapting the original SUV & turning middle class Britishness into a business asset

Jaguar Land Rover has now reached five consecutive years of growth and the company now produces its own engines, has plants in Brazil and China and has brought the Jaguar range right up to date. However there are problems on the horizon, not least the issue of how to replace the iconic Land Rover Defender which has been on sale since 1948, but which will cease production in 2015.

Jaguar Land Rover has now reached five consecutive years of growth and the company now produces its own engines, has plants in Brazil and China and has brought the Jaguar range right up to date. However there are problems on the horizon, not le...

Smart Cities: Cisco's quest for dominance of tomorrow's cities

The term 'smart city' has become something of a buzz phrase recently, particularly in the technology industry, but what exactly are smart cities? How can they be defined? Can they even be defined at all? One company that is keen to bolster demand and enthusiasm for such projects is Cisco, which has a lot to gain from the burgeoning industry given its position in the networking and IT sectors.

The term 'smart city' has become something of a buzz phrase recently, particularly in the technology industry, but what exactly are smart cities? How can they be defined? Can they even be defined at all? One company that is keen to bols...

Changing consumer behavior in the UK: The rise of the smart consumer

Consumer behavior in the UK has altered significantly. Consumers have become increasingly confident, shrewd, and more difficult to please, as evidenced by rising complaints and lower customer satisfaction levels. What's more, the concept that people can bring about change through the way in which they spend has developed into a situation where the consumer holds an increasingly powerful position.

Consumer behavior in the UK has altered significantly. Consumers have become increasingly confident, shrewd, and more difficult to please, as evidenced by rising complaints and lower customer satisfaction levels. What's more, the concept th...

Microsoft Corporation: Change in direction under Satya Nadella?

On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadella's rule and assesses the extent to which his appointment has driven Microsoft in a new direction.

On February 4, 2014, Microsoft appointed Satya Nadella as its third CEO following the resignation of predecessor Steve Ballmer. This case study examines the changes and decisions made by the company under Nadella's rule and assesses the ext...

Video-game DLC: Maximizing monetization of popular titles

The advent of digital consumption and connected gaming has led to the rise of DLC in the video-games industry. As this becomes an ever-increasingly important strategic consideration for developers and publishers, this report analyzes the trend towards DLC, examines the major benefits and pitfalls of offering such content and looks at some major industry players' recent DLC strategies.

The advent of digital consumption and connected gaming has led to the rise of DLC in the video-games industry. As this becomes an ever-increasingly important strategic consideration for developers and publishers, this report analyzes the trend ...

Apple Pay vs. CurrentC: The battle for the US mobile wallet

In September 2014, Apple announced the Apple Pay mobile payment service, which would allow consumers to pay for goods wirelessly in shops using their new iPhones. This represented a further movement of the technology into the mainstream. However, attempts have been made by MCX, a consortium of retailers, to topple Apple in the US mobile payment market with its own alternative, CurrentC.

In September 2014, Apple announced the Apple Pay mobile payment service, which would allow consumers to pay for goods wirelessly in shops using their new iPhones. This represented a further movement of the technology into the mainstream. Howeve...

The Big 6 UK Food Retailers: How supermarkets are responding to the discounter threat

As Aldi leapfrogs Waitrose to become the sixth largest food retailer in the UK, this case study assesses the shift in consumer trends and industry disruptors that has led to a much more competitive food retailing environment. It examines the common actions of the six biggest non-discounters and where their strategies differ, and evaluates their efforts.

As Aldi leapfrogs Waitrose to become the sixth largest food retailer in the UK, this case study assesses the shift in consumer trends and industry disruptors that has led to a much more competitive food retailing environment. It examines the co...

Etihad Airways: Flying high on the journey to global superpower status

Etihad has grown revenues and profits, and increased operational measures such as load factor, cargo tonnage, and revenue passengers. Profit margins, however, remain a concern. Etihad is central to Abu Dhabi's economic plan to build 'a sustainable economy,' by reducing its reliance on oil income. Tourism is at the forefront of this drive and Etihad is the transport that will drive the industry.

Fossil fuels such as coal, gas, & oil are cheap, combustible, & allow a country to grow its economy quickly. This is why, despite many countries enacting legislation limiting carbon emissions & increasing renewable energy sources, greenhouse gas emissions continue to grow. This case study looks at attempts by governments around the world to reduce emissions in an attempt to curb climate change.

Hero MotoCorp: Promising rise of future transnational manufacturer

Hero MotoCorp is one of the world's largest motorcycle manufacturers. It is setting itself up to expand globally and develop in-house technologies following the dissolution of its partnership agreement with Honda Motor Co. Ltd. Interestingly, Hero is embarking on a relatively new stage of international trade by distributing in lower tier developing countries with little infrastructure.

Hero MotoCorp is one of the world's largest motorcycle manufacturers. It is setting itself up to expand globally and develop in-house technologies following the dissolution of its partnership agreement with Honda Motor Co. Ltd. Interestingl...

Shimano: Bicycle components manufacturer continues to run a virtual monopoly in a growing market

The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components. Of the 22 teams that started the race, Shimano provided components to 18 of them, signaling the dominance that Shimano has over professional cycling.

The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the Tour de France, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 component...

Cigarette Market: Growing despite fewer number of smokers

Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.

Global sales of cigarettes reached 5,067.9 billion pieces in 2014. The global trend in volume terms is, contrary to the market value, in decline. This pattern was first recorded in 2004 when the market fell into decline by 0.01%.

Kellogg Company: Slow to keep operations in line with changing consumer ethics

Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in line with the ethics of all stake holders, including employees, as well as consumers. This can be an impossible task as Kellogg has discovered.

Kellogg Company is considered a global market leader in terms of breakfast cereals. The company has attempted to future proof the company with new strategies such as Project K. It is an increasing requirement of Kellogg to keep operations in li...

Top 10 Global Airlines: Industry issues and strategic responses

Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategic responses of the top 10 global airlines, and how successful these have been.

Airlines aim to benefit from rising disposable incomes and a steady increase in passenger volumes, while contending with volatile fuel prices, congestion in hub airports, and low switching costs for passengers. This report outlines the strategi...

The food retail industry is competitive, but Heinz has held its position as a market leader and has built on a strong brand portfolio comprising both international and local brands. This case study analyzes key the strategies used by Heinz to become one of the leading food manufacturers and also assesses the opportunities and threats facing the company.

The food retail industry is competitive, but Heinz has held its position as a market leader and has built on a strong brand portfolio comprising both international and local brands. This case study analyzes key the strategies used by Heinz to b...

Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can then be sold at higher prices than previous incarnations and Gillette is successfully pursuing such a strategy to combat falling volumes.

Gillette is the undisputed global leader in the male toiletries market, a market which is being driven by price increases, rather than volume. Continued innovation by the market's biggest players is helping create premium products which can...

Webvan was one of the pioneers of online grocery retail, created with a vision to revolutionize the grocery market. It tried to get too big, too fast and failed spectacularly. It became synonymous with one of the largest dotcom flops, serving as a prime example of what to avoid while expanding a business. Today a new wave of online grocers is trying to revive and adapt Webvan's business model

Webvan was one of the pioneers of online grocery retail, created with a vision to revolutionize the grocery market. It tried to get too big, too fast and failed spectacularly. It became synonymous with one of the largest dotcom flops, serving a...

Retailer response to changes in consumer behavior in the UK: Remaining relevant to the smart consumer

Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Retailers have had to adapt to remain successful. This case study examines how retailers have responded to recent changes in consumer behavior

Consumers in the UK have become increasingly confident, shrewd, and more difficult to please. The concept that people can bring about change through the way in which they shop has led to consumers holding an increasingly powerful position. Reta...

Why Won’t Die Games Die?: The unexpected success of traditional games

Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain competitive against modern forms of entertainment, broadening their appeal and targeting niche markets.

Despite fierce competition the market for traditional games in Europe and North America has grown rapidly over the last five years, and continues to accelerate. Driven by technology and innovation, companies are finding new ways to remain compe...

Payment banks: Spreading financial inclusion to rural India

Financial inclusion is a pressing concern for India, and regulatory reform by the Reserve Bank of India (RBI) has permitted new entrants to set up payment banks. This case study assesses why financial inclusion is significant, and whether the reforms will succeed. It also looks at the success of mobile banking in Sub-Saharan Africa, and whether India has any lessons to learn from this development.

Financial inclusion is a pressing concern for India, and regulatory reform by the Reserve Bank of India (RBI) has permitted new entrants to set up payment banks. This case study assesses why financial inclusion is significant, and whether the r...

Top 10 Electric Utilities Industry issues and strategic responses

In this study, the top ten electric utilities by revenue will be examined, to understand their strategic response to issues such as changing demand for power, alterations in market structure, climate change, and their performance. Because of the location of these companies, the study will focus on Europe, China, Japan, and South Korea.

In this study, the top ten electric utilities by revenue will be examined, to understand their strategic response to issues such as changing demand for power, alterations in market structure, climate change, and their performance. Because of th...

Global food issues: Food waste, fish stocks, and food security

The world population has grown from 2.5 billion in 1950 to more than 7 billion in 2015. This poses massive challenges for, among other things, food supplies. This case study looks at some of the challenges the world faces, such as food waste, and some potential solutions.

The world population has grown from 2.5 billion in 1950 to more than 7 billion in 2015. This poses massive challenges for, among other things, food supplies. This case study looks at some of the challenges the world faces, such as food waste, a...

Embraer's new battlefield: Market fragmentation ahead

Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has lasted more than 15 years, is likely to come to an end towards 2017.

Embraer started its operations in 1969 as a state-owned company. After its privatization, it became the largest regional jet manufacturer worldwide. However, the duopoly between Embraer and Bombardier in the regional jet market, which has laste...

Toyota Motor Corporation: From lean production to the new TNGA platform

Toyota is famous for developing lean production – a system of manufacturing methods aimed at reducing waste. This system has been hugely successful for Toyota and has enabled the company to become the world’s leading vehicle manufacturer. Following the global financial crisis, the company began a process of adopting a new global architecture that will vastly change the basis of its production.

Toyota is famous for developing lean production – a system of manufacturing methods aimed at reducing waste. This system has been hugely successful for Toyota and has enabled the company to become the world’s leading vehicle manufacturer. Follo...

Top five players in the automotive industry - Benchmark and overview

This report examines the strategies being adopted by and the opportunities for the five largest passenger car manufacturers in the world. It provides a detailed analysis of the top five's financial performance. It outlines key factors that players need to focus at in order to stay at the helm and push for expansion beyond existing boundaries.

This report examines the strategies being adopted by and the opportunities for the five largest passenger car manufacturers in the world. It provides a detailed analysis of the top five's financial performance. It outlines key factors that ...

Fairtrade: Building an ethical consumer brand

Commodities such as coffee and cocoa are grown by farmers who suffer from low incomes, volatile prices, and lack of capital. The Fairtrade scheme offers them minimum purchase prices and a social premium payment. With high recognition and rapid growth in sales, Fairtrade is one of the world's most successful ethical consumer brands.

Commodities such as coffee and cocoa are grown by farmers who suffer from low incomes, volatile prices, and lack of capital. The Fairtrade scheme offers them minimum purchase prices and a social premium payment. With high recognition and rapid...

Nike Inc.: Is $50bn by 2020 achievable?

Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes the current and potential opportunities and threats which face the company which may impede its objective of $50bn revenue by 2020.

Following another financial year of growth and record revenues, this case study explores Nike's current status as the world's premier sportswear manufacturer. It assesses the company's current strengths and weaknesses, and analyzes ...

Asos: Growth opportunities for online fashion trailblazer but threats must be overcome

ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in excess of £975.5m ($1,612.1m) and net income of over £36.9m ($61m). The company operates worldwide

ASOS is a UK-based independent online retailer of fashion and beauty products. The company offers more than 75,000 branded and private label products. Since it was established in 2000, ASOS has grown into a business with annual revenues in exce...

Marston's: Thriving in a shrinking market

A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach taken by their rivals. This will help explain one approach to growing a business within a struggling market.

A series of legislative and cultural changes have impacted on the British pub industry, shrinking the market. This case study will examine these changes, highlighting how Marston’s has responded, as well as comparing that with the approach take...

Higher Debt, Higher Growth: A short history of debt accumulation in Europe

In the 1980s, Europeans became hooked on debt to afford their lifestyle. Bank loans, a range of mortgages and credit cards became a necessity.The debt fueled economy produced one of the most spectacular economic crashes ever seen. However, policy makers still believe that more consumer credit is the only solution to the crisis, even though it generates instability over future debt repayment.

In the 1980s, Europeans became hooked on debt to afford their lifestyle. Bank loans, a range of mortgages and credit cards became a necessity.The debt fueled economy produced one of the most spectacular economic crashes ever seen. However, poli...

Green, natural, ethical, organic, and healthy: The small brands owned by Big Consumer

There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEOH brand's credentials may start to rub off on the parent company. Finally, such an acquisition can act as a catalyst for change of business practices.

There are many reasons why a corporation may wish to acquire a GNEOH brand. Firstly, the acquisition may allow a corporation to enter or expand in a new market. Such an acquisition may also improve the perception of the parent company; the GNEO...

American Express: Examining the strategies of a leading mass affluent brand

AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers in the mass affluent category can use as a status symbol, it also has a tiered structure of premium cards to promote aspiration among existing card holders

AMEX markets itself as a high-quality payment service brand, providing a bespoke experience to customers who meet its criteria. With a range of loyalty programs available on cards with premium price tags, AMEX is not only a brand that customers...

The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoing success: diversity, specialism, superior customer service and innovation.

The Hiscox brand carries with it a strong sense of superior customer service, focused products, and specialist underwriting. Through the research undertaken for this analysis we have identified the following areas as being key to Hiscox’s ongoi...

Fidelity Wealth: Targeting digitally-savvy mass affluent investors

According to Verdict Financial's 2013‒14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets this market with its Wealth Service proposition, aimed at those with more than £100,000 to invest.

According to Verdict Financial's 2013‒14 Financial Services Consumer Insight (FSCI) Survey, one fifth of global mass affluent investors are self-directed, meaning they do not seek professional advice on their investments. Fidelity targets t...

HSBC Advance: Focusing on trust, engagement, and expertise to serve the mass affluent

HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positioned within the UK market.

HSBC focuses its marketing on establishing itself as the bank for the international and entrepreneurial consumer. It has developed its offering with this in mind. This case study considers HSBC’s Advance offering, looking at how it is positione...

Golf Equipment Market: Manufacturers find the rough

Golf is a sport played by millions across the world and is a pursuit that requires significant investment in equipment. However, in recent years, the golf equipment market has struggled badly. This case study analyzes the reasons for this performance and looks at how the market's major players are adapting and faring to soft conditions.

Golf is a sport played by millions across the world and is a pursuit that requires significant investment in equipment. However, in recent years, the golf equipment market has struggled badly. This case study analyzes the reasons for this perfo...

The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across enterprises in Europe. The report contains two case studies of MNOs, providing in-depth views of the strategies and technologies used in the MVAs space.

The first section presents a set of definitions and taxonomy for MVAs. It then provides the market context, including MVAs adoption trends based on the enterprise survey, and looks at the major forces driving and inhibiting MVAs adoption across...

Solar power is at a crucial point in its development. It has been hanging on to first generation technologies originally discovered in 1954 for many years now. Government incentives have driven market demand to adopt these technologies but their costs of production are reaching a limit. The industry needs to push hard for a step change in production costs to ensure demand continues to rise.

Solar power is at a crucial point in its development. It has been hanging on to first generation technologies originally discovered in 1954 for many years now. Government incentives have driven market demand to adopt these technologies but thei...

Amgen: Strong growth company with a challenging future

Since it was founded in 1980, Amgen has established itself as a leading global biotechnology company and built increasingly strong human therapeutics brands as well as state of the art manufacturing facilities. This case study analyses the company's recent financial performance, evaluates the strategies that have helped it become a global leader, and explores what the future may hold.

Since it was founded in 1980, Amgen has established itself as a leading global biotechnology company and built increasingly strong human therapeutics brands as well as state of the art manufacturing facilities. This case study analyses the comp...

In 2012, Rothmans introduced new low-cost variants to the UK market, revitalizing its quality and heritage reputation. Strong growth, albeit from a low base, was furthered by its entry into British American Tobacco’s (BAT’s) Global Drive Brands list in 2014.

In 2012, Rothmans introduced new low-cost variants to the UK market, revitalizing its quality and heritage reputation. Strong growth, albeit from a low base, was furthered by its entry into British American Tobacco’s (BAT’s) Global Drive Brands...

Seven Premium is a private label (PL) brand created by Seven & I Holdings, which is the parent company of multiple retail chains in Japan, including Seven Eleven Japan. The brand was launched in 2007, and has grown to be the leading PL brand in Japan, overtaking the previous leader Topvalu.

Seven Premium is a private label (PL) brand created by Seven & I Holdings, which is the parent company of multiple retail chains in Japan, including Seven Eleven Japan. The brand was launched in 2007, and has grown to be the leading PL bran...

Gas and Electricity in Great Britain

UK gas and electricity markets were liberalized, in order to introduce competition into generation and retail supply. However, the six largest private-sector energy companies dominate both with large market shares. Also, regulator Ofgem has reported that while collusion does not occur, some tacit coordination of retail prices does. This report examines the evidence.

UK gas and electricity markets were liberalized, in order to introduce competition into generation and retail supply. However, the six largest private-sector energy companies dominate both with large market shares. Also, regulator Ofgem has rep...

Green Car Incentives: Industry success in four national EV markets led by incentive schemes

While there are undoubtedly a number of factors impacting the varying rate of uptake of electric and hybrid vehicles (EVs) across the globe, government funded incentive schemes appear to play a key role. This case study investigates the success of some of these schemes in some of the major national markets, in an attempt to establish which facets are central to an effective incentive program.

While there are undoubtedly a number of factors impacting the varying rate of uptake of electric and hybrid vehicles (EVs) across the globe, government funded incentive schemes appear to play a key role. This case study investigates the success...

Cloud Services in Europe: Trends in Ecosystem Development and Services Integration

Cloud services integration: a new role for service providers to With traditional IT applications and services reinvented for the cloud, new solutions are being discovered that help to eliminate barriers with secure and optimized access to public clouds. The new relationships that is being created between companies are expected to leverage the technology and commercial innovations of those involved and help to manage and integrate hybrid IT resources efficiently.

Enterprise cloud adoption is already widespread. The majority of organizations have already deployed at least some applic...

Cloud services integration: a new role for service providers to With traditional IT applications and services reinvented for the cloud, new solutions are being discovered that help to eliminate barriers with secure and optimized access to publi...

Hanjin Shipping: Shipping industry in chaos as Hanjin implodes and others may follow

In April 2016, Hanjin applied to its creditors for debt restructuring, in an attempt to avoid formal bankruptcy proceedings. However on August 31, 2016, Hanjin was forced to file for bankruptcy protection at the Seoul Central District Court and requested the court to freeze its assets. The company had lost the support of its banks the previous day. Hanjin was the world’s 8th largest shipping company, an organization which controlled close to 100 container ships and around $10 bn worth of revenue per year. Its collapse is the biggest ever seen by the industry. The root cause of the proble...

In April 2016, Hanjin applied to its creditors for debt restructuring, in an attempt to avoid formal bankruptcy proceedings. However on August 31, 2016, Hanjin was forced to file for bankruptcy protection at the Seoul Central District Court and...

Global oil price forecasts predict a slow crawl up to $75 per barrel, half of peak price. In response, major oil companies drilling in ultra-deepwater in the Gulf of Mexico have been forced to lower costs, improve efficiency and find more additional oil wells. The slump in oil prices has put the industry into difficulty, inciting concerns as to the long-term future and appetite for further exploration. For ultra-deepwater drilling in the Gulf of Mexico to have a future the industry must undertake substantial reform.

Global oil price forecasts predict a slow crawl up to $75 per barrel, half of peak price. In response, major oil companies drilling in ultra-deepwater in the Gulf of Mexico have been forced to lower costs, improve efficiency and find more addit...

In March 2015, Milan-based online luxury fashion retailer YOOX Group (YOOX) and its London-based counterpart Net-a Porter Group (NAP) announced that they had agreed an all share merger of relative equals. This became effective in October of the same year and created the internet's largest specialist luxury goods retailer.

In March 2015, Milan-based online luxury fashion retailer YOOX Group (YOOX) and its London-based counterpart Net-a Porter Group (NAP) announced that they had agreed an all share merger of relative equals. This became effective in October of the...

Technologies have breathed new life in to the gym business redefining it in the process. What was a simple business model that had stayed the same since the mainstream gym became popular in the 1990s is changing dramatically. Now the business environment is different, consumers have access to all the training, data and advice that they could ever need, which reduces their reliance on the gym itself and they either want super cheap prices, luxury facilities or unusual fitness concepts. Long term contracts, big out of town box gyms and mid-range prices have dropped out of fashion and there...

Technologies have breathed new life in to the gym business redefining it in the process. What was a simple business model that had stayed the same since the mainstream gym became popular in the 1990s is changing dramatically. Now the business e...

J Sainsbury plc

Following a prolonged attempt, one of the UK's largest supermarket chains J Sainsbury has provisionally had a GBP1.3bn takeover of Home Retail Group accepted. This case study explores Sainsbury's motivations in the acquisition, and what the potential benefits and pitfalls of the move could be.

Following a prolonged attempt, one of the UK's largest supermarket chains J Sainsbury has provisionally had a GBP1.3bn takeover of Home Retail Group accepted. This case study explores Sainsbury's motivations in the acquisition, and what...

Digital communication technologies have exploded across the world transforming nearly every aspect of the information and media landscape. Organizations are shifting to address implications, manage consequences, and capitalize on opportunities presented by new digital communications platforms, and by the emergence of social media platforms in particular. This case study gives an insight into the reasons behind the growing popularity of the carrier digital communications market, analyzes the market drivers and details a number of industry and service provider initiatives that highlight ho...

Digital communication technologies have exploded across the world transforming nearly every aspect of the information and media landscape. Organizations are shifting to address implications, manage consequences, and capitalize on opportunities ...

Formula One: The road to ruin or [even more] riches?

This report focuses on the Formula One business in order to understand its underlying structure and operating format with a view to demonstrating the complexities involved in running a large-scale and highly scrutinized organization.

This report focuses on the Formula One business in order to understand its underlying structure and operating format with a view to demonstrating the complexities involved in running a large-scale and highly scrutinized organization.

G4S: Fighting to secure its own world

While G4S has long been associated with high-profile and embarrassing headlines, the Olympics aside, these have not often negatively impacted on either the company’s financial performance, or its ability to secure new contracts. Following the screening of a recent BBC Panorama documentary highlighting a string of abuses in one of its Secure Training Centres (STCs), fresh calls were made in the House of Commons for the company to be banned from bidding on government contracts. This case study examines a string of controversies, both at home and abroad, the impact they have had on the comp...

While G4S has long been associated with high-profile and embarrassing headlines, the Olympics aside, these have not often negatively impacted on either the company’s financial performance, or its ability to secure new contracts. Following the s...

Although advisory and discretionary asset management services are more profitable for wealth managers, they cannot afford to ignore the needs of clients who self-direct. Globally over a quarter of high net worth (HNW) wealth is invested independently of wealth managers’ mandates. Understanding the factors driving the demand for execution-only platforms will help private banks and wealth management firms engage effectively with clients who wish to retain exclusive control over a portion of their wealth.

Although advisory and discretionary asset management services are more profitable for wealth managers, they cannot afford to ignore the needs of clients who self-direct. Globally over a quarter of high net worth (HNW) wealth is invested indepen...

Collective action: A greater impact by working together

Alone, individuals and even companies wield little power to make any significant change. However, when these individuals or companies come together to campaign for a common goal, they are taking part in collective action. Collective action has much more impact than the sum of its part acting alone. This case study looks at why people and companies take part in collective action, and what the benefits for those taking part are.

Alone, individuals and even companies wield little power to make any significant change. However, when these individuals or companies come together to campaign for a common goal, they are taking part in collective action. Collective action has ...

Toys R Us: Struggles in its domestic market

Toys 'R' Us (TRU) has long been seen as the go-to for parents, toddlers and infants for toys and games. However, in recent years the company has struggled in an increasingly competitive marketplace and this has been evident by fluctuating levels of revenue growth. This case study analyzes TRU's recent financial position and assesses the opportunities and threats facing the company.

Toys 'R' Us (TRU) has long been seen as the go-to for parents, toddlers and infants for toys and games. However, in recent years the company has struggled in an increasingly competitive marketplace and this has been evident by fluctuati...

Consumer Payments: Trends and opportunities for payment providers

An overview of the current market dynamics of each of the key trends, and how they will likely develop in the near future. This will highlight key strategies and tactics that players in the payments ecosystem can look to employ to stay ahead of the curve, and explore how each key trend is likely to develop over the next 12 months.

An overview of the current market dynamics of each of the key trends, and how they will likely develop in the near future. This will highlight key strategies and tactics that players in the payments ecosystem can look to employ to stay ahead of...

This report offers detailed analysis of the global military aircraft market over the next ten years, and provides market size forecasts. Furthermore, it covers key technological and market trends in the industry, and analyzes factors influencing demand for military aircraft. Additionally, the report also highlights challenges faced by industry participants. In particular, it provides an in-depth analysis of the following:

This report offers detailed analysis of the global military aircraft market over the next ten years, and provides market size forecasts. Furthermore, it covers key technological and market trends in the industry, and analyzes factors influencin...

HMV: Revival of the top dog

HMV, established in 1921, has long been the leading UK high street retailer in the music and video market. The company, with the slogan “top dog for music”, had an edge over other entertainment retailers with exciting in-store events, huge back-catalogs, and backing from the music and film industry. However, following a period of revenue decline and profit losses, the company found itself on the brink of collapse, officially going into administration in January 2013. In April 2013, Hilco UK announced that it had acquired HMV and subsequently embarked on a strategy to turn the company aro...

HMV, established in 1921, has long been the leading UK high street retailer in the music and video market. The company, with the slogan “top dog for music”, had an edge over other entertainment retailers with exciting in-store events, huge back...

Retail Bank Savings in the UK: Forecasts and Future Opportunities

This report offers a forecast of the personal savings market in the UK, analyzes the factors that will determine this outlook, and examines savers’ intentions and behavior. It offers a forecast of personal savings deposits up to 2019, analyzes the factors determining the outlook of the savings market, and looks at what providers are doing to improve their performance. The report concludes with analysis of drivers of provider choice and how banks can harness the personal goals of consumers and encourage them to save.

This report offers a forecast of the personal savings market in the UK, analyzes the factors that will determine this outlook, and examines savers’ intentions and behavior. It offers a forecast of personal savings deposits up to 2019, analyzes ...

Big data and analytics: Telco strategies, investments and use cases

Big Data' has become a buzz phrase for companies in all sectors in recent years, and telcos are at the forefront of trying to utilize data in a bid to achieve their stated business objectives. This report examines the current situation with regard to big data analytics among communication service providers, for which use cases these organizations are harnessing the technology and to what extent these efforts are proving successful.

Big Data' has become a buzz phrase for companies in all sectors in recent years, and telcos are at the forefront of trying to utilize data in a bid to achieve their stated business objectives. This report examines the current situation wit...

The EU’s Directive on Payment Services 2 (PSD2) will accelerate the fragmentation of Europe’s retail banking industry following the global financial crisis. The opportunities brought about by PSD2 will energize those banks with strong brand awareness and advanced digital offerings into pushing the boundaries of open banking. Increased competition from card issuers and non-bank third-party providers will prompt the steady mid-cap players to fundamentally evaluate their strategies. Banks that are competing on price may see a future in collaborating with third parties, but in doing so will ...

The EU’s Directive on Payment Services 2 (PSD2) will accelerate the fragmentation of Europe’s retail banking industry following the global financial crisis. The opportunities brought about by PSD2 will energize those banks with strong brand awa...

Peak Stuff: Companies embracing a more socially aware generation

In January 2016, Steve Howard, the head of sustainability at Ikea, declared that the West had "probably hit peak stuff". This case study explores the validity of the statement, why businesses should engage in sustainability drives, and a few companies leading the way.

In January 2016, Steve Howard, the head of sustainability at Ikea, declared that the West had "probably hit peak stuff". This case study explores the validity of the statement, why businesses should engage in sustainability drives, an...

4G services are exhibiting strong growth in Asia-Pacific, although there are marked differences between the region's developed and developing markets. Operators are eager to exploit the plentiful growth opportunities on offer and this case study looks at exactly what those opportunities are, and examines the commercialization strategies players are adopting.

4G services are exhibiting strong growth in Asia-Pacific, although there are marked differences between the region's developed and developing markets. Operators are eager to exploit the plentiful growth opportunities on offer and this case ...

Marriott & Starwood: Creating the world’s largest hotel chain

At the beginning of May 2016 the final chapter of one of the most anticipated deals in the hospitality industry was completed. Around a year previously it became clear that Starwood was considering offers on its business and its rivals began to circle. A number of offers were made from multiple different hotel groups but it was the Marriott that eventually managed to secure the deal. The rewards scheme business model is hugely important still in the hotel industry and investors and clients have been very nervous about how the two rewards schemes would combine, worrying that Starwood or M...

At the beginning of May 2016 the final chapter of one of the most anticipated deals in the hospitality industry was completed. Around a year previously it became clear that Starwood was considering offers on its business and its rivals began to...

The German car manufacturing industry has been hit by several major incidents in 2015/16, including an emissions scandal involving Volkswagen, slowing growth in the Chinese market, Britain which is Germany's largest car export market voting for Brexit, and a potential Trump run US post the elections in November 2016. Increased protectionism and slow growth in the worlds largest car market can have a serious impact on German car manufacturers. It is not all doom and gloom for the industry though as falling crude oil prices and fast growing car markets in other Asian countries should p...

The German car manufacturing industry has been hit by several major incidents in 2015/16, including an emissions scandal involving Volkswagen, slowing growth in the Chinese market, Britain which is Germany's largest car export market voting...

The supply of natural gas to Eastern Europe has long been the preserve of Russian state-backed giant Gazprom, but their decade’s long domination of energy supply and heavy influence in the internal machinations of former Soviet countries is now under threat. Since the early promise of vast shale gas riches evaporated amid poor early drilling results, the movement away from dependency upon Russian gas has gained impetus from the growth of Liquid Natural Gas, the development of reverse-flow pipelines and new regulations from the European Union. The combination has given several Eastern Eur...

The supply of natural gas to Eastern Europe has long been the preserve of Russian state-backed giant Gazprom, but their decade’s long domination of energy supply and heavy influence in the internal machinations of former Soviet countries is now...

Towards the end of 2007, Jeff Bezos of Amazon began experimenting with the idea of online fresh food delivery to customers in set regions of the United States. Nine years on and the online retailing giant has now launched the service in 128 postcodes within the UK, beginning its entry into the UK food market in June 2016. Quite brutally, this is Amazon's last mile quest for total retail domination when observing the number of sectors they now supply products in. The strategy has created instant worry for the large players dominating the industry with the likes of Tesco and Sainsbury’...

Towards the end of 2007, Jeff Bezos of Amazon began experimenting with the idea of online fresh food delivery to customers in set regions of the United States. Nine years on and the online retailing giant has now launched the service in 128 pos...

PepsiCo: Does Trian have a case for a spinoff?

This case study explores why activist Investor Nelson Peltz is advocating that PepsiCo should separate its drinks and snacks divisions. It assesses the case for and against division, and considers whether such an event will ever come to realization.

This case study explores why activist Investor Nelson Peltz is advocating that PepsiCo should separate its drinks and snacks divisions. It assesses the case for and against division, and considers whether such an event will ever come to realiza...

Beats by Dre: What does Apple stand to gain?

On May 28, 2014, Apple Inc (Apple) announced that it was acquiring Beats Music and Beats Electronics (collectively 'Beats') for a total of $3bn, its most valuable acquisition to date. This case study assesses the Beats business, as well as the motivation for the high-profile deal, which was completed on August 1, 2014.

On May 28, 2014, Apple Inc (Apple) announced that it was acquiring Beats Music and Beats Electronics (collectively 'Beats') for a total of $3bn, its most valuable acquisition to date. This case study assesses the Beats business, as well...

The open source and graph database revolutions: How software companies use knowledge as a strategic asset

This case study examines two concurrent trends. Firstly, how software companies have used open and closed innovation strategies to manage their knowledge portfolios and secondly, the increasing popularity of graph database systems as used by Google, Facebook and eBay. The report focuses on the strategies of Neo Technology, Inc. and Objectivity, Inc.

This case study examines two concurrent trends. Firstly, how software companies have used open and closed innovation strategies to manage their knowledge portfolios and secondly, the increasing popularity of graph database systems as used by Go...

Colgate-Palmolive: Leader in oral hygiene

Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA.

Colgate-Palmolive is one of the largest consumer products companies with presence in more than 200 countries. The company produces, sells and distributes oral, personal, home care and pet nutrition products and is headquartered in New York, USA...

Uber Technologies Inc.: Calling a cab for the Taxi Industry?

This case study examines the rise of taxi apps, in particular that of Californian company Uber Technologies Inc. It assesses the strengths and weaknesses of the new service, and scenarios which present both opportunities and threats.

This case study examines the rise of taxi apps, in particular that of Californian company Uber Technologies Inc. It assesses the strengths and weaknesses of the new service, and scenarios which present both opportunities and threats.

Smart packaging does more than simply contain and protect a product; it offers benefits beyond that, such as quality assurance and product information. The former is typically provided by so-called 'active packaging', while the latter is often the result of 'intelligent packaging.'

Smart packaging does more than simply contain and protect a product; it offers benefits beyond that, such as quality assurance and product information. The former is typically provided by so-called 'active packaging', while the latter i...

Dietary supplements: Growth and M&A

Pharmaceuticals and consumer goods companies have been acquiring dietary supplements companies, or companies with strong dietary supplements products, in recent years. This is part of a larger trend and growing awareness of healthfulness among consumers. Dietary supplements are growing year on year and can provide consistent growth to companies offering them.

Pharmaceuticals and consumer goods companies have been acquiring dietary supplements companies, or companies with strong dietary supplements products, in recent years. This is part of a larger trend and growing awareness of healthfulness among ...

WWE Inc: Will the WWE Network be a title pinfall or force the company to tap out?

This case study explores why World Wrestling Entertainment Inc. (WWE) has decided to back a transition to an online subscription service, examining wider media industry trends. It explores the potential benefits and hazards of the strategy.

This case study explores why World Wrestling Entertainment Inc. (WWE) has decided to back a transition to an online subscription service, examining wider media industry trends. It explores the potential benefits and hazards of the strategy.

Online grocery sales: Successful revival of a failed strategy

Despite the spectacular failure of Webvan, the US based pioneer of e-groceries, in 2001, entering the online market seems inevitable for grocers who do not want to lose the race for market leadership in the omnichannel world. Innovative, more cost-efficient logistics models are successfully reviving strategies that failed before, changing the traditional grocery sales scene.

Despite the spectacular failure of Webvan, the US based pioneer of e-groceries, in 2001, entering the online market seems inevitable for grocers who do not want to lose the race for market leadership in the omnichannel world. Innovative, more c...

A November 2014 press releases revealed an erosion of McDonald's' results across most of its divisions, a stark contrast with one of its former companies, Chipotle. Chipotle has outperformed not only McDonald's in recent years, but also the economy. This case study analyzes the two company's financial performances and business practices, as well as the fast casual restaurant sector.

A November 2014 press releases revealed an erosion of McDonald's' results across most of its divisions, a stark contrast with one of its former companies, Chipotle. Chipotle has outperformed not only McDonald's in recent years, but ...

Health & Well-Being: Superfoods see super sales

A growing trend among many consumers toward health-consciousness has propelled sales of superfoods and some associated perceived healthy products, such as gluten- and wheat-free foods and products such as Vitamixes. Food and beverage companies such as McDonald's and Mondelez International have responded by committing to strategies to improve the nutritional content of some of their products.

A growing trend among many consumers toward health-consciousness has propelled sales of superfoods and some associated perceived healthy products, such as gluten- and wheat-free foods and products such as Vitamixes. Food and beverage companies ...

Budweiser: America's global beer superbrand

The global beer industry is evolving with the colossal beer brewing company AB InBev leading the way. One of its keys to success has been the performance of iconic superbrand Budweiser. This case study looks at how Budweiser has taken a patriotic approach to branding, used presence in sport and movies and has adjusted to trends within the industry

The global beer industry is evolving with the colossal beer brewing company AB InBev leading the way. One of its keys to success has been the performance of iconic superbrand Budweiser. This case study looks at how Budweiser has taken a patriot...

Disposable media: How online content delivery is changing the world

Online content distribution platforms (encompassing app stores, video hosting websites, peer-to-peer networks and more) have become ubiquitous in recent years. They have upended established industries and are changing both the way content is delivered and the nature of the content itself. This case study examines those changes and their potential implications.

Online content distribution platforms (encompassing app stores, video hosting websites, peer-to-peer networks and more) have become ubiquitous in recent years. They have upended established industries and are changing both the way content is de...