Digital Marketing is a joint expression for all online marketing activities that are performed using platforms like Google search, social media, email, SEO, Adwords, website, content which help in easy connection and communication with the current and prospective customers.

In this age of digital media, people spend more time exploring online than with their friends/family, so the prospect of you marketing online is only more constructive than marketing it offline. This is what digital marketing is all about.

There are many effective tactics of digital marketing, which include:

1. SEARCH ENGINE OPTIMIZATION: It is the action of optimizing your website to rank higher in ‘Google search results’. What it does is rocket th...