H&R Block

This campaign started in the late 1990's.
We all know accountants are boring. And the more boring and numerically obsessed the better the accountant, surely. H&R Block staff are passionate about tax laws and get overexcited about maximum refunds. This campaign observed 3 H&R Block employees, Norm, Colin and Irene doing what they love.
(2000) Famous Norm
In the follow up campaign we took one of the H&R Block characters and positioned him as being famous for his tax knowledge.

H&R Block

This campaign started back in the late 1990's.

We all know accountants are boring. And the more boring and numericallyobsessed the better the accountant, surely. H&R Block staff are passionateabout tax laws and get overexcited about maximum refunds. This campaignobserved 3 H&R Block employees, Norm, Colin and Irene doing what they love.

(2000) Famous Norm

In the follow up campaign we took one of the H&R Block charactersand positioned him as being famous for his tax knowledge.