MotoGP a star of the Brand Licensing Europe fair in London

The British capital hosted the most important brand licensing fair in Europe.

For the seventh consecutive year, Dorna Sports attended the Brand Licensing Europe fair, held from 18 to 20 October at The Grand Hall Olympia, London. p>

Dorna Sports was present to expose the MotoGP brand and its extensive range of licensed products with the aim of expanding the current number of licensees. It was also an opportunity to meet with existing MotoGP licensees from all over the world. A big attraction at the fair was Dorna's stand which featured a replica of Jorge Lorenzo’s Yamaha M1 machine, which brought appreciation from attendees and exhibitors alike. p>

The Brand Licensing Europe fair has been held in London for the past 13 years. This year, there were more than 250 exhibitors with nearly 2,200 brands represented, among which were prestigious companies such as Hasbro, Marvel, Mattel, Disney, Nike, Nickelodeon and WarnerBros as well as many other companies and agencies.