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One thing you can be sure of – if you fail to actively communicate there will be no shortage of rumour and gossip to fill the vacuum. Failing to communicate regularly with your partners and employees will cause you problems. Unfounded stories, rumours, worse-case thinking will rapidly fill the gap. People are naturally suspicious, more so in uncertain times and they will come up with their own rationale for actions and events that they don’t understand. As a leader, you must keep communication, frequently. Constant two-way communication is required to offset ambiguity, address confusion and gossip, to change attitudes and to keep everyone on course.