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Discovering Cures is a national coalition focusing on current issues and trends impacting the biotechnology industry. They needed a microsite to … Read More

Discovering Cures is a national coalition focusing on current issues and trends impacting the biotechnology industry. They needed a microsite to educate the public about biologics. Read Less

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Discovering Cures wanted to launch an educational microsite that took a complex issue and made it easy for the general public to digest. They wanted to tell a story that could take a site visitor from never hearing the term "biologics" to understand the basic risks and rewards of this medical offering.

Working with a web designer, I lead the content strategy, copywriting and project management of the site. This involved research about the topic and the organization's position so that a simple but accurate narrative could unfold.