DIGITAL-ELEMENT

Digital Element signs VUBIQUITY to take geographic rights management to the next level with its location-based technology

Digital
Element
, the leading provider of IP
geolocation technology
, today announced that VUBIQUITY, a global
leader in premium content services, has deployed its NetAcuity
hyperlocal IP geolocation technology to enhance its geographic rights
management capability globally – with a particular focus on Africa and
Latin America.

VUBIQUITY works with hundreds of film studios, television networks, and
independent content owners to provide premium content to more than 1,100
global video distributors, reaching almost 109 million households. With
the need for live and on-demand content to be accessible on-the-go, as
well as at home, content owners require that providers implement
effective IP geolocation filtering technologies within their content
distribution platforms, to maintain distribution rights.

Operating a cost-effective business, VUBIQUITY offers a full scope of
managed services from licensing to delivery, including digital and
over-the-top content distribution to major media and video providers.
VUBIQUITY needed to find an IP geolocation provider that would offer
accurate and reliable data for African and Latin American regions. The
company selected Digital Element’s IP Intelligence and geolocation
solution, NetAcuity, to access very accurate, comprehensive IP datasets
that have global coverage and are continually updated. NetAcuity is the
defacto standard IP geolocation data in the industry, which enables
actionable information about online users such as geographic location,
proxies, and virtual private networks (VPNs) ― all while respecting the
user’s right to privacy.

“We needed to access data in the African and Latin-American regions, and
while the studios we work with do offer a list of approved IP
geolocation technology providers, many of the companies tend to operate
only in very specific parts of the world," explained Allan Dembry, CIO,
Head of Global Engineering, VUBIQUITY. "Digital Element's NetAcuity is
the gold standard in the industry, and we take comfort in knowing that
we are using reliable, high quality geographic proxy and VPN datasets,
which meet the studios’ licensing requirements."

Digital Element is the global leader and industry pioneer in IP
geolocation technology. Its intelligence solution provides the most
detailed, hyperlocal dataset available worldwide today that complies
with the highest standards of end-user privacy.

Charlie Johnson, Digital Element’s Vice President, UK and Ireland,
commented: “We are very excited to be working with such a
rapidly-growing, global company as VUBIQUITY, to help improve the
service it provides to studios and distributors. The ability to
holistically evaluate user location along with proxy is invaluable, and
our technology is empowering VUBIQUITY to uncover actionable insights
into the behaviours of online viewers – while protecting their right to
privacy – to deliver the best possible viewing experience for customers
around the world.”

Since 1999, Digital Element has been providing global geolocation
solutions that bring anytime, anywhere relevance and context to online
initiatives ― from desktops to mobile devices. The company’s patented
technology has been certified and accredited to deliver real-time access
to accurate and reliable location intelligence without invading Internet
users’ privacy. For more than a decade, many of the world’s largest
websites, brands, ad networks, social media platforms and mobile
publishers have trusted Digital Element’s technology to target
advertising, localise content, enhance analytics, and manage content
rights as well as detect and prevent fraud. Visit http://www.digitalelement.com
for more information on how to bring the power of location to the online
world. Headquartered in Atlanta and London, Digital Element is a
division of Digital
Envoy Inc
.

About VUBIQUITY

VUBIQUITY connects content owners and video providers to deliver
entertainment to viewers on any screen. Working with nearly 650 leading
film studios, television networks, independent producers and Multi
Channel Networks, VUBIQUITY brings premium content to over 1,000 global
video distributors spanning 109 million households. Through its digital
distribution arm Juice Worldwide, VUBIQUITY is one of the world’s
leading providers of premium content to top OTT platforms. Privately
held, VUBIQUITY
has offices in Los Angeles, Toronto and London.