Melina and Dodd Raissnia operate Peace Industry out of a small storefront in San Francisco's Hayes Valley district. About five years ago, the couple traveled to Iran to establish their rug-making enterprise. After trekking through obscure mountain camps and villages, they discovered a small group of natives still practicing the ancient nomadic art of felt making. The result is Peace Industry, a line of rugs designed by Melina and manufactured in Iran, where the couple owns a workshop and employs local artisans. The rugs are hand made in small batches from 100 percent lamb's wool and natural dyes and can be ordered directly from Peace Industry (they also do special orders). Design Within Reach recently began carrying some pieces as well.