China Marketing Blog

In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.

One of the most common queries we get at Nanjing Marketing Group concerns Baidu Search Engine Optimization. It seems that there are plenty of Western marketers out there that want to understand how to optimize for Baidu.

China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.