New #CokeLeak: Coca-Cola’s Policy Priorities

A recent leak of Coca-Cola’s executive emails uncovered the February & March 2016 lobbying priorities for Coca-Cola Europe. The soda company categorizes its priorities into three buckets: “Fight Back”, “Prepare”, or “Monitor” based on a policy’s impact on their sales and its likelihood to pass. The policy that makes the biggest impact and is the most likely: increased soda taxes.

The author of the report is Sophia Chrysopoulou, Senior Manager for EU Government Relations with Coca-Cola Europe. She serves on the Public Affairs and Communications (PAC) team.

Her role is to:

“manage the monitoring of EU public policy developments, help develop efficient and effective advocacy strategies, and support outreach and lobbying activities on EU policy-making and legislation of strategic importance for our Company.”

so the Public Affairs and Communications team can:

“remain focused on our mission to promote, shape and protect the reputation of Coca-Cola across Western Europe, and continue to deliver data driven campaigns to earn trust across all audiences.”

Besides having a cross-hairs logo that could’ve been designed by Dr. Evil, the report categorizes its policy interests into five agendas: Health & Consumers (red), Taxation (yellow), Environment (green), Trade & Competition (blue), and Corporate Social Responsibility (orange, I believe).

Extended Producer Responsibility (EPR) is a strategy designed to promote the integration of environmental costs associated with goods throughout their life cycles into the market price of the products.

Coke doesn’t deserve public health’s trust

Coca-Cola appears to be fighting or preparing to fight against broad legislation to protect public health and the environment. They’re fighting against protecting kids from soda advertising, nutrition labeling, labeling BPA, packaging regulation, restricting plastic usage, soda taxes, and paying for the environmental impact of its products. Sounds like an unhealthy agenda.