About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine. Here’s a list of 33 … Continue reading →

A meme is an instantly understandable message that gets immediate attention and interest. Some people call it a strapline or a tagline but really it is more than that. You are crystallising what you do in a few words so … Continue reading →

The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading →

Effective listening is not a passive occupation! It requires considerable mental effort, not only to comprehend but also to sift the words for further use. Many people think hearing is enough. It isn’t! Hearing does not mean listening. Hearing is … Continue reading →

Do you know what your customer contact points are? Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading →

Otherwise known as the idea train, an entrepreneurs’ way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse. I probably have a new idea every day. And at the time I have it, … Continue reading →