Study: Average adult watches 5.2 hours of TV daily

The average adult watches 5.2 hours of TV each day, and spends 3 hours daily surfing the Internet, according to a study conducted by Knowledge Networks. The study, which was commissioned by the Television Bureau of Advertising, found that adults spend 1.4 hours each day listening to radio and 0.7 hours with mobile phones. "While alternative digital platforms have grown as well, television continues to dominate all other media in both time spent and consumer engagement," TVB president Steve Lanzano said in a prepared statement. Read more...

THE LIBRARY: WHITEPAPER

Big data is one of this year's hot-button topics for CSPs. There are any different angles to the big-data saga, most of them focused on the pact on telecoms customer relationships. But there's an impact on the etwork operations side as well. As our cover story observes, we're starting to hear terms like "network sibility," which leverages big-data analytics to see not just every nook and anny of the network, but what customers are doing on it - all the way own to the application level - and responding to that. Download today!

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