Search Is for Intent; Social Media Is for Awareness

Search Is for Intent; Social Media Is for Awareness

There is a lot of hype about social media these days. Many home improvement contractors think that social media is the holy grail to online marketing. It is important to be doing both search engine marketing and social media marketing. However, the goals are very different between the two.

In this week’s Ring Ring Roundtable, Welton Hong shows you the difference between search engine marketing and social media marketing. And how to take advantage of both types of marketing channels.