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Audi recently commissioned photographer Felix Hernandez Rodriguez, a photographer well known for taking amazing miniature pictures that look so much like standard life-sized photos that you can’t tell the difference. Audi had asked Felix to shoot the Audi R8, a $200,000 car. The twist is that he would be using a $40 toy model for the photos, the same strategy that he is so great at!

What’s even more amazing is that he didn’t use Photoshop! All of the effects were done with lighting, props, and in-camera effects. He does such a remarkable job with his miniature photo shoot technique that when you look at his pictures, you think, wow, how could you even do the real life photo shoot this good?