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You can get in touch with Andy at LinkedIn or Twitter. . Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? MORE

Find relevant users to follow on Twitter and Instagram, keep track of how your social media updates affect your follower/unfollower stats, and check relationships between accounts. Enter an email address or Twitter handle, and get back a list of all the social profiles associated with that email or handle.” Was a blog post about Twitter chats successful? Pricing: free. MORE

In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency. MORE

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain. MORE

Twitter Marketing Stats. The average time per month spent by users on Twitter is 170 minutes. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. eBay is the most engaging brand on Twitter. NewsCred ). 2. MORE

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools? MORE

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Perhaps you’d look at existing “top” lists from other sites. But—what if you had to answer on the spot? Meghan M. MORE

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week. MORE

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you. Hashtags are very important on Twitter but can’t contain spaces. MORE

Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. MORE

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. MORE

You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Blogs are hard work. MORE

Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. Now—how you attract and retain a large audience? Simple—but not easy. Email? MORE

Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. AdWeek ). MORE

Twitter: @ CustardMedia. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. What is the difference? MORE

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ). MORE

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search? MORE

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker. MORE

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. Blog comments. Tweets very regularly. MORE

Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter. 435,000 tweets every minute on Twitter. Guest post by Josh Wardini. Social Media Is The New Newspaper. It is. MORE

Companies can use this to promote the event, post updates, and respond to inquiries. • Two of the best ways to use Twitter for event marketing are to create an events-specific hashtag, and provide a pre-crafted tweet for attendees to send out upon registering. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram. MORE

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” LinkedIn alone accounts for more than half of all social B2B website visits, and Twitter nearly a third. MORE

It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), and highlights those you have the strongest relationships with and who might be worth a bit more effort. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares. MORE

The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips. So—creating a content marketing strategy is vital. MORE

You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Desire to make things better for their teams and the company as a whole. MORE

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents. • Twitter can’t get no respect. Twitter Facts and Stats. Image credit: The Wonder of Tech. MORE

Connect with Jill via Twitter @jillphlps. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. Ask Each Employee Personally. Give Them a List of Topics. Let Them Be Creative. MORE

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). 62% use Twitter to build relationships. MORE

More than 80% of Twitter users say they expect a same-day response to tweets aimed at brands, yet many B2B vendors fail to meet this standard. This post originally appeared on MarketingProfs. spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. MORE

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. MORE

71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. MORE

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). Twitter Marketing Stats. While two out of three U.S. MORE

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year. MORE

Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.” MORE

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero. MORE

Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” MORE

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Pew Research ). Twitter has 302 million active users per month. Every minute, Twitter users post more than 347,000 tweets. 23% of adult Internet users are on Twitter, and there are 288 million active users monthly. MORE

Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Guest post by Dave Landry. Nothing promotes event marketing as well as social media. MORE

And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud. MORE

Well…no, top executives likely don’t care much about how many Twitter followers the company has or how much “engagement” the firm’s social media updates may have generated—but they do care very much about the brands share of online voice, brand awareness, brand preference, and brand image. Here are three key takeaways plus some additional musings. MORE

Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. 66% of employers say they checked Facebook, and 54% say they checked Twitter. 435,000 tweets every minute on Twitter. Guest post by Josh Wardini. Social Media Is The New Newspaper. It is.

Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.”

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year.

Well…no, top executives likely don’t care much about how many Twitter followers the company has or how much “engagement” the firm’s social media updates may have generated—but they do care very much about the brands share of online voice, brand awareness, brand preference, and brand image. Here are three key takeaways plus some additional musings.

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. Blog comments. Tweets very regularly.

Twitter: @ CustardMedia. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. What is the difference?

71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge.

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Pew Research ). Twitter has 302 million active users per month. Every minute, Twitter users post more than 347,000 tweets. 23% of adult Internet users are on Twitter, and there are 288 million active users monthly.

In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency.

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Desire to make things better for their teams and the company as a whole.

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

You can get in touch with Andy at LinkedIn or Twitter. . Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing?

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Come on guys—were there any ads in the past year that you actually looked at?”. Blog comments. Tweets very regularly.

Twitter: @ CustardMedia. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Here are a few distinctions between content marketing and SEO, as well as the effect they can have on your online visibility. What is the difference?

71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge.

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Twitter Marketing Stats. The average time per month spent by users on Twitter is 170 minutes. Only about half of the people who log in to Twitter once a month are actually taking the time to tweet. Ironically, the most-followed brand on Twitter is…Facebook, with more than 13 million followers. eBay is the most engaging brand on Twitter. NewsCred ). 2.

More than 80% of Twitter users say they expect a same-day response to tweets aimed at brands, yet many B2B vendors fail to meet this standard. This post originally appeared on MarketingProfs. spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently.

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). 62% use Twitter to build relationships.

and Twitter followers. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents. • Twitter can’t get no respect. Twitter Facts and Stats. Image credit: The Wonder of Tech.

Connect with Jill via Twitter @jillphlps. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. Ask Each Employee Personally. Give Them a List of Topics. Let Them Be Creative.

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ).

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Blogs are hard work.

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you. Hashtags are very important on Twitter but can’t contain spaces.

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world.

She also hosts the highly popular weekly Viral Content Buzz Twitter chat. If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Perhaps you’d look at existing “top” lists from other sites. But—what if you had to answer on the spot? Meghan M.

Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. Now—how you attract and retain a large audience? Simple—but not easy. Email?

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.

And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud.

Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), and highlights those you have the strongest relationships with and who might be worth a bit more effort. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares.

Find relevant users to follow on Twitter and Instagram, keep track of how your social media updates affect your follower/unfollower stats, and check relationships between accounts. Enter an email address or Twitter handle, and get back a list of all the social profiles associated with that email or handle.” Was a blog post about Twitter chats successful? Pricing: free.

One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” LinkedIn alone accounts for more than half of all social B2B website visits, and Twitter nearly a third.

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). Twitter Marketing Stats. While two out of three U.S.

Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Your business presence on Twitter is crucial not only for presenting a specific side of your company through microblogging and thought leadership, it also serves as a platform for real-time events. Guest post by Dave Landry. Nothing promotes event marketing as well as social media.

Companies can use this to promote the event, post updates, and respond to inquiries. • Two of the best ways to use Twitter for event marketing are to create an events-specific hashtag, and provide a pre-crafted tweet for attendees to send out upon registering. Keep the buzz going after events by posting photos of the conference or trade show to Facebook and Instagram.

Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. AdWeek ).

The content strategy here started with that big idea, then led to streams of posts exploring individual elements of the model in more detail; for example, from the social presence pillar to the basics of b2b social media strategy , to research about social networks , then finally to highly granular topics like expert Twitter tips. So—creating a content marketing strategy is vital.