Lexus Brings Hybrid Living & John Legend to the 2008 Sundance Film Festival

PARK CITY, Utah, Dec. 20 /PRNewswire/ -- For the second year, Lexus
Hybrid Living will have a presence at the Sundance Film Festival with two
events that highlight the synergy between luxury and "green living."
Starting January 18th through the 22nd, Lexus Hybrid Living presents
Project GreenHouse, a unique platform that brings awareness to global
environmental issues through a lifestyle event showcasing responsible
eco-luxury living. Located at 306 Main Street, Project GreenHouse is just
steps away from the Egyptian Theatre and will be open from 1pm to 6pm (by
appointment only). As an added bonus for friends of eco-living and fans of
John Legend, Lexus will also be hosting an exclusive performance by the
Grammy Award winning artist at the Star Bar, on Saturday January 19th.
Having set the standard on sustainable living with the first edition of
Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living
is once again the exclusive presenting partner, showcasing the very latest
in eco-luxury lifestyle, both on and off the road. And for the first time,
Sundance Channel will produce segments for their daily on-air broadcast of
the Festival -- including interviews with participating film directors and
cast -- from a specially-designed studio on location at Project GreenHouse.
"The Sundance Film Festival is a place where the natural setting of
Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus
event marketing manager. "Lexus Hybrid Living represents this same
juxtaposition by demonstrating how we can minimize our impact on earth
without sacrificing comfort and luxury."
With beautiful Park City as the backdrop, eco-curious celebrities,
VIPs, and press will experience unparalleled luxury beginning with
complimentary rides to the exclusive site in the world's first luxury
hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle
and the Lexus LS 600h L luxury hybrid sedan. A modern lifestyle suite,
Lexus Hybrid Living will design a model space, featuring selections from
organic interior designer Kelly La Plante and using pieces from the Lexus
Hybrid Living collection. Pangea Organics will pamper guests with a
refreshing and rejuvenating spa, featuring its suite of organic bath and
body products. Guests will also enjoy organic beverages, organic chocolate
tastings and more!
One of the highlights of Project GreenHouse is the Eco-Fashion Closet,
showcasing and curating the latest sustainable designs from established and
emerging designers. This year's collection will include designs from Oscar
de la Renta, Linda Loudermilk, Lara Miller, Bahar Shapar, DDCLAB,
C.L.A.S.S. and more.
Project GreenHouse will be a carbon neutral event, which is one of the
platform's key initiatives: to showcase the importance of reducing one's
carbon footprint. Participating films, documentaries, and shorts are
invited to offset their carbon emissions through partner Earth Pledge and
its Limit450 division, which supports local American farmers. Festival
goers are also highly encouraged to make an appointment to visit Project
GreenHouse and carbon offset their travel to the festival.
On January 18th and 19th, Lexus will be offering a limited number of
general admission tickets to the John Legend live performance, to visitors
of Project Greenhouse. The concert, which will be one of the most highly
coveted events of the week, will be a night to remember, with pre-concert
entertainment leading up to the Grammy Award winning marquee artist. An
early visit to Project GreenHouse is suggested, as tickets will be in high
demand.
For more information on Lexus Hybrid Living please visit
http://www.lexus.com/hybridliving. To schedule an interview, or to attend
these events, please contact Dee Murphy at 323.906.0736 or
dee@inform-ventures.com. For more information on Project GreenHouse, how to
carbon offset your travel or film, or to make a donation to Earth Pledge
and its Limit450 division, please contact Ryan Urcia at 646.714.2520 or
ryan@statepr.com.
Event Details:
Lexus Hybrid Living presents Project GreenHouse
January 18 - 22, 2008
1PM - 6PM Daily (by appointment only)
306 Main Street, Park City, UT
Exclusive Performance by John Legend
January 19, 2008
8PM - 2AM (by invitation only)
Star Bar, 268 Main Street, Park City, UT

SOURCE Lexus

PARK CITY, Utah, Dec. 20 /PRNewswire/ -- For the second year, Lexus
Hybrid Living will have a presence at the Sundance Film Festival with two
events that highlight the synergy between luxury and "green living."
Starting January 18th through the 22nd, Lexus Hybrid Living presents
Project GreenHouse, a unique platform that brings awareness to global
environmental issues through a lifestyle event showcasing responsible
eco-luxury living. Located at 306 Main Street, Project GreenHouse is just
steps away from the Egyptian Theatre and will be open from 1pm to 6pm (by
appointment only). As an added bonus for friends of eco-living and fans of
John Legend, Lexus will also be hosting an exclusive performance by the
Grammy Award winning artist at the Star Bar, on Saturday January 19th.
Having set the standard on sustainable living with the first edition of
Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living
is once again the exclusive presenting partner, showcasing the very latest
in eco-luxury lifestyle, both on and off the road. And for the first time,
Sundance Channel will produce segments for their daily on-air broadcast of
the Festival -- including interviews with participating film directors and
cast -- from a specially-designed studio on location at Project GreenHouse.
"The Sundance Film Festival is a place where the natural setting of
Park City meets the glamour of Hollywood," said Kimberley Gardiner, Lexus
event marketing manager. "Lexus Hybrid Living represents this same
juxtaposition by demonstrating how we can minimize our impact on earth
without sacrificing comfort and luxury."
With beautiful Park City as the backdrop, eco-curious celebrities,
VIPs, and press will experience unparalleled luxury beginning with
complimentary rides to the exclusive site in the world's first luxury
hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle
and the Lexus LS 600h L luxury hybrid sedan. A modern lifestyle suite,
Lexus Hybrid Living will design a model space, featuring selections from
organic interior designer Kelly La Plante and using pieces from the Lexus
Hybrid Living collection. Pangea Organics will pamper guests with a
refreshing and rejuvenating spa, featuring its suite of organic bath and
body products. Guests will also enjoy organic beverages, organic chocolate
tastings and more!
One of the highlights of Project GreenHouse is the Eco-Fashion Closet,
showcasing and curating the latest sustainable designs from established and
emerging designers. This year's collection will include designs from Oscar
de la Renta, Linda Loudermilk, Lara Miller, Bahar Shapar, DDCLAB,
C.L.A.S.S. and more.
Project GreenHouse will be a carbon neutral event, which is one of the
platform's key initiatives: to showcase the importance of reducing one's
carbon footprint. Participating films, documentaries, and shorts are
invited to offset their carbon emissions through partner Earth Pledge and
its Limit450 division, which supports local American farmers. Festival
goers are also highly encouraged to make an appointment to visit Project
GreenHouse and carbon offset their travel to the festival.
On January 18th and 19th, Lexus will be offering a limited number of
general admission tickets to the John Legend live performance, to visitors
of Project Greenhouse. The concert, which will be one of the most highly
coveted events of the week, will be a night to remember, with pre-concert
entertainment leading up to the Grammy Award winning marquee artist. An
early visit to Project GreenHouse is suggested, as tickets will be in high
demand.
For more information on Lexus Hybrid Living please visit
http://www.lexus.com/hybridliving. To schedule an interview, or to attend
these events, please contact Dee Murphy at 323.906.0736 or
dee@inform-ventures.com. For more information on Project GreenHouse, how to
carbon offset your travel or film, or to make a donation to Earth Pledge
and its Limit450 division, please contact Ryan Urcia at 646.714.2520 or
ryan@statepr.com.
Event Details:
Lexus Hybrid Living presents Project GreenHouse
January 18 - 22, 2008
1PM - 6PM Daily (by appointment only)
306 Main Street, Park City, UT
Exclusive Performance by John Legend
January 19, 2008
8PM - 2AM (by invitation only)
Star Bar, 268 Main Street, Park City, UT
SOURCE Lexus