Auditel has enjoyed steady expansion since the start of 2012 with a number of new franchise owners joining its network.

Among its latest franchise owners is Ali Ghani, who worked as a Business Development Consultant for a variety of media companies until he decided to he wanted to set up his own business.

Ghani knew he wanted to own a franchise in the cost management sector, and after researching the opportunities available he chose Auditel. He said: “Auditel’s business model is proven, robust and lucrative. They have been established for a long period of time with full bfa membership. The company’s financial performance has been fantastic. The network has grown to over 200 Affiliates and the software and tools are exceptional.

“But above all, the real reason that I chose Auditel is because of their values and the culture of the organisation. It’s a very, very important and daunting decision to make, but I never felt pressured. They actively encouraged me to look at all the other options, to look at the market, to look at the competition. At every stage of the process, from the first exhibition that I attended, to phone calls and emails, everyone in the company at all levels treated me with respect. For me, their professionalism was a major reason to join and I am very happy to be in the company.” Asked about the training, Ghani added: “This is my first week now and it’s been exceptional. The training was comprehensive, inspiring and an excellent foundation for client meetings and acquisition.”

Edward Brewer, Auditel’s Franchise Development Director, said: “Ali is just one of over 200 franchise owners who have brought a wealth of skills and experience to our network from many different professions. We welcome enquires from any other management professionals seeking a fresh challenge and this valuable opportunity to run their own successful Auditel cost management consultancy.”

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