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Rational Choice Part I

John Hooker, Ph.D., T. Jerome Holleran Professor of Business Ethics and Social Responsibility; Professor of Operations Research, hosts this Business Ethics Tutorial. In this six-part series, Professor Hooker presents a framework for analyzing an ethical issue based on the idea that an ethical decision is a logical choice.
"Rational Choice Part I" presents necessary conditions for rational choice, caveats and introduces the generalization test. This video was updated and re-posted in November 2014 at http://youtu.be/OcqxEjmGT00