Plum Savill, marketing and comms director at Karma Cola UK, said: "We've got an amazing story to tell and are excited to be working with an agency of Focus PR's calibre to bring it to life for UK consumers – and Waitrose shoppers in particular – to convey what makes Karma Cola different."

Hilary Crossing, founder and managing director of Focus PR, added: "Karma Cola is a dream client for us: ethical, authentic, delicious and beautifully packaged. There is so much for us to work with and, thanks to more than 20 years in FMCG, grocery PR and listings support, we're brimming with ideas and contacts to make."