Extreme Reach

…’ attention during such events. While in previous years advertisers that were not official sponsors were barred from showing Olympic-themed ads, a loosening of International Olympic Committee rules this year allowed Under Armour, a competitor of official Rio sponsor Nike, to have a seat at the table. Although Under Armour still couldn’t directly…

This year’s Olympic Games haven’t even begun, yet the sponsorship and advertising trends taking shape are getting much attention. Here, a break-down of the issues marketers are grappling with and their implications.

wsj.com - Twitter obtained the global rights to stream 10 of the National Football League’s Thursday night games, a bid to move from the periphery to the center of live events by leveraging the most popular U.S. sport.