edThink Communications
refined its value proposition in 2015, executives
say, further strengthening
its client-centric mentality
with the introduction of its trademarked
Data+Soul process. “Data+Soul allows
MedThink Communications to create
innovative solutions for clients that not
only challenge convention, but guarantee
ROI,” agency leaders say.

“It is an extension of our existing cli-ent-focused philosophy, which empha-sizes innovative, creative, and efficientsolutions,” says Scott Goudy, president.“With Data+Soul, we’re able to offerhard and soft ROI metrics that show atangible impact.”“We’re really excited about the clientfeedback we’ve gotten to date,” says Lau-ra Perry, managing director. “Data+Soulallows us to focus in on client needs andhow to achieve their goals and objectivesthrough high-value, measurable tactics.And it does it in a way that shows we’reas invested in their success as they are.”MedThink Communications launcheda new website highlighting the Data+-Soul business approach, along with casestudies demonstrating real-world re-sults. “We began implementing Data+-Soul over the past couple of years, andnow have the data to prove the results– there’s nothing better than showing cli-ents that their marketing efforts achievedpredicted ROI,” Perry says.

According to executives, last year’s emphasis on strengthening existing client
relationships and growing a diversified
client base resulted in a surge of organic
growth and several new business wins.

“We were thrilled to be able to expandinto the CNS category, in addition todriving unique opportunities in man-aged market programs and DTC pro-motion,” Perry says. “Our clients knowthey can come to us with any challengeand we’ll rise to meet it. Our team evenworked with a client on global importa-tion issues and US packaging for theirbrand portfolio. We really do believe ingoing above and beyond!”New business wins included Tele-Flex, CMR and Quintiles, in additionto Inovio, a cutting-edge biotechnolo-gy company.

“We’re always exploring new partner-ships with the right clients,” Goudy says.“However, that doesn’t come at the ex-pense of our current roster. They alwaysget the quality and level of service theyexpect and more.”Executives say this is evident in thelatest client survey results, in which ninedifferent client organizations provid-ed feedback on client service, creativity,strategy, responsiveness, and value.

“Nothing is a better measure of successthan our clients’ willingness to recom-mend us.” according to Perry. “ 100 per-cent of clients said that they would rec-ommend Med Think Communications toa colleague. That really says it all!”Goudy adds, “We believe that our suc-cess is our clients’ success. The surveyacknowledges that our clients believethat, too.”

MedThink Communications has additionally been very proactive about
getting the right people in the right seats
at the agency. “Our unique value proposition requires experienced leadership
and in-depth brand knowledge,” Perry
comments. “We’ve got a team in place
that delivers on both of those across all
our agency disciplines.

“Our approach is well suited to a highly
team-focused organization like ours, as
everyone must work hand-in-hand to be
familiar with our clients’ key performance
indicators, and how to best meet – or even
better, exceed – their goals on every project,” stated Mr. Goudy. Every Med Think
Communications client team comprises key members who are immersed in
Data+Soul, including experienced data
analytics personnel, creatives who understand purpose-driven concepts, account
staff and strategists trained in KPI and
ROI generation, and PhDs who ensure
scientific accuracy. “The goal is to coordinate and synergize across all agency disciplines in order to provide the absolute
best work for our clients.”

Executives say, as always, MedThinkCommunications intends to remainfiercely independent, continuing to offerthe high-quality services and seamlessexecution that has resulted in so muchsuccess thus far. Future plans includeincreasing staff members and activelyseeking clients who wish to partner stra-tegically to maximize ROI by utilizing thebenefits delivered by Data+Soul.

When asked if she thought clients wereopen to the Data+Soul concept, Perryanswered, “I think clients are looking totake control of their marketing budgetsand want to know without a doubt thattheir dollars are making a positive im-pact. Being able to point to real ROI ishigh on everyone’s list.”Goudy agrees. “We’ve shown thatData+Soul is a viable predictive ROImodel with real-world clients. It allowsus to explore solutions innovatively andcreatively, so we can go beyond typicalpharma offerings. We’re finding thatclients are comfortable considering un-conventional tactics and strategies whenthey know they’re tied to real ROI. Thatfrees us to give them the very best ideasto grow their business.”Perry adds, “As we help our clientsgrow their business, we grow ours. Thiswin/win value proposition is a majorpart of why Data+Soul works so well foreveryone.”

Med Think Communications supports arange of local and national charities, ex-ecutives say. Charity efforts include thenational Toys for Tots and the local An-gel Tree project to ensure that childrenin need receive gifts for the holidays. Onthe school front, donations to the Back-Pack Buddies program help provideweekend meals to needy schoolchildren,and the Book Harvest children’s bookdrive supplies books to young readers inthe Research Triangle area. Also, manyMedThink associates participated inthe 2015 Susan G. Komen Race for theCure – an annual event that the agencyhas been a part of for a number of years,executives say. medadnewsMed Think Communications