I am _________ was a social experiment conducted on Amazon Mechanical Turks, a platform that outsources jobs around the world. I asked the "workers" to describe me based on a picture, giving me a name, an age, a nationality, and cha­racter traits. I receive around 100 entries. I was strucked by the wide range of persona­lities that were given to me. I chose nine of these charac­ters and through photography I gave each a life of their own. I compiled the re­sults in a book.