Walden Media moving into a new phase - New York Daily News 5/1/06

May 1, 2:45 PM EDT
New York Daily News

Walden Media Moving Into a New Phase
By SANDY SHORE
AP Business Writer
AP Photo/DAMIAN DOVARGANES

DENVER (AP) -- The folks at Walden Media figured they really arrived when the irreverent comedians of "Saturday Night Live" did a rap called "Lazy Sunday - The Chronic of Narnia."
SNL's Andy Samberg and Chris Parnell map out a faux hip plan to sneak cupcakes into a theater showing of "The Chronicles of Narnia" in a skit that was a huge hit online. It also drew belly laughs from Walden executives.
"That's when I knew we had reached a new level," Walden co-founder Michael Flaherty says.