STYLIST – Janai Anselmi

Looks were carefully chosen to pop against the backgrounds and were styled with flat minimalist slides to downplay their glamour. Hair and makeup were also natural and minimal to allow the clothing to feature prominantly.

Dutch International model Milou Groenewoud was selected for her timeless and womanly aesthetic.

This was the imagery that matches.com saw and placed their first Karl Capp order to stock online, due to the international appeal of the images.