Author: MJ

Search has taken many forms over the years: It started out on desktops and laptops, then mobile devices became more important. One thing has remained constant until recently: The searches were all written out.

However, as virtual assistants have integrated with people’s’ daily lives, voice search has become increasingly important, and businesses will need to adapt to it.

In the spirit of #Throwback Thursday, I’m sharing some content I’ve created for previous clients. This article was originally published at IW Financial on Nov. 18, 2015.

Sweden is taking ambitious strides towards a clean, sustainable future. Cat DiStasio of Inhabitat reports that the Scandinavian country aims to be completely fossil-fuel free by 2050, the first such nation in the world. They plan to do this through a multi-pronged approach, by investing in sustainable fuel sources and ramping up their current sustainable practices.

It’s important to keep your skills sharp, and it’s even more important to give back. That’s why Catchafire is such a great website: it connects nonprofits with professionals who are looking to do pro-bono work. It’s been described as “eHarmony for nonprofits”.

Do you want to boost your site’s traffic, but unsure of shelling out money for a pay per click (PPC) campaign? Consider that 85% of clicks resulting from a search are organic links and not paid ones, according to this Unbounce infographic. Not only that, but SEO (or “search engine optimization”) offers the superior return on investment. Before you look into paid search, make sure you’re doing these.

Classic drinks have been making a comeback, thanks in part to Don Draper and a new wave of upscale cocktail bars. Just ask author and cocktail historian Jeff “Beachbum” Berry, who hosted a “master class” on the Zombie at Empire on the Waterfront this spring.