Case Study: Cadbury Spots V Stripes

Client:

Cadbury

Project:

Spots V Stripes

Methodology:

Customer feedback

SpotsVStripes was a national campaign from Cadbury promoting their sponsorship of the 2012 Olympic and Paralympics Games. It invited visitors to various festivals and attractions throughout the UK to take part in Game playing fun based on some of their famous chocolate bar names.

Our team of researchers were out at the London venue interviewing participants to gauge their overall enjoyment of the promotional games and which particular Cadbury chocolate bars they were associated with. Participants were then later telephoned to gauge their awareness of the Cadbury brand and also the company’s sponsorship of the 2012 Games and Minute to Win It ITV2 show