It is an essential activity for every business to identify and analyze brands, products, services or attributes that have the greatest influence on the final target achievement. It also enables organization leaders to get an idea of the possible impact on business outcomes if they work on different factors that drive performance for a business or organization. Key driver analysis helps in solving this problem by recognizing the importance of utilizing data to make evidence-based decisions.

BRIDGEi2i has grown significantly over the last 5 years. Today we service 25+ customers globally with a team of 150+ people, offices in Bangalore and US and have recently secured a series A growth capital infusion from Edelweiss Private Equity. Our Dreams & Goals have gotten bigger…So has our office. Here is what it looks like!

Generating content at work is the name of the game for many of us in marketing and this game is only getting bigger progressively. Be it PowerPoint presentations, pdfs, blogs, landing pages, brochures, infographics etc.; so what makes your content stand out from the rest of the crowd? With the advent of social media and metrics analysis, it has become a trend to track your followers, views and visits. So how do you capture your target audience, keep them engaged and generate those big numbers?

The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be of any type – campaign information, customer demographics, individual transaction behavior, interactions on social networks, web usage, or satisfaction surveys etc. In this infographic, we highlight the impact of customer experience on business outcomes and BRIDGEi2i’s customer intelligence solutions.

In the previous blog, we examined the concept of Open Access and its application in the academic research. Open Access (OA) business models for universities and institutions are gaining traction due to the benefits it provides for the enthusiasts, students of the research domain and those who apply research in practical contexts.

Data-driven decisions are increasingly becoming pervasive within enterprises. While most companies agree on the need for analytics in critical decision-making process, they are often in a dilemma whether to build an analytics team internally or outsource some of their analytics tasks. Building a fully-functional analytics team within a company can be complex and time consuming. Organizations need to evaluate the prospects of collaborating with a specialist managed analytics services provider to gain faster and impactful insights.

Every Friday, as a big budget Bollywood film with its fair share of masala, thumkas, oomphs and dhishums releases, behind the curtains producers can be seen biting their nails for the movies fate. Will this movie set the cash registers ringing or turn out to be a forgettable dud?

Can’t we pull out our crystal balls, rub that magic lamp and read the tarot cards out of this? Is there a way to save our producers from these weekly heart attacks?