Academics

Comprised of three distinct colleges, Oklahoma Panhandle State University accepts a diverse collection of students from all educational backgrounds.
The programs of study offered at OPSU lead to nearly 60 different baccalaureate and associate degrees.
In addition to the baccalaureate opportunities, OPSU offers several pre-professional studies in selected fields.
OPSU strives to enrich its student's lives educationally, personally, and socially.
It is the hope that students matriculating at OPSU will receive life-long learning experiences that meet their needs,
personally and vocationally.

Program Info

Program

Business Administration - Marketing

B.B.A.(Bachelor of Business Administration)

Faculty Contact

Hitch, Dr. Sara

Title: Department Chair and Associate Professor of Business Administration

Office: CH 201A

Phone: 580.349.1442

Email:

Requirements

Total Hours: 124

General Education Requirements41

Business Core36

Acct 2103-Financial Accounting

Acct 2203-Managerial Accounting

Badm 2123-Microeconomics

Badm 3123-Business Law I

Badm 3173-Business Communications

Badm 3613-Statistics

Badm 4603-Business Ethics

Cis 2013-Information Systems for Business

Cis 2223-Micro Applications

Fin 3773-Business Finance I

Mgmt 3813-Principles of Management

Mktg 3913-Principles of Marketing

Co-requisiteRequirements

(may be used for General Education requirements)

Econ 2113-Principles of Macroeconomics

Math 1513-College Algebra

Marketing Concentration12

Select 12 hours from the following:

Mktg 3443-Consumer Behavior

Mktg 3923-Professional Selling

Mktg 3973-Advertising

Mktg 4023-Retailing

Mktg 4113-E-Commerce

Mktg 4973-Purchasing

Mktg 4993-Marketing Research

Business Capstone Courses3

Mgmt 4893-Small Business Management OR
Mgmt 4983-Strategic Management and Business
Policy OR
Mktg 4983-Strategic Marketing Management

School of Business Electives9

Other Electives23

Sufficient courses to bring upper level hours to 40
credit hours and total to 124 semester hours for graduation.
These hours may be applicable toward a minor
in any field that offers a minor.