"I used to always think I was bulletproof/ But you got an AK and you're blowing through," Cher Lloyd admits on her new single. Given the Marmite response to her on The X Factor and the in-yer-face debut 'Swagger Jagger', we always knew she would be a tough nut to crack, but it turns out that given the right man (and gas-operated assault rifle) she can be just as gooey and sentimental on the inside as the rest of us.

Advertisement - Continue Reading Below

Best of all is that she is wholly unashamed to show it. "I feel like I'm on top of the world with ur love," she announces over beats bouncier than a space-hopper whilst acting more smitten than a 5-year-old with a full bag of pick 'n' mix in hand; before newbie rap-singer Mike Posner divulges the juicy deets on each of their hook-ups to date. Like a bag of Haribo Tangfastics, it's sweet and sugary with an addictively sharp edge.