Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.