The first fully functional and most mature of the nation’s state health information exchanges, a.s.a.p.r. was hired to help explain some very complex concepts to stakeholder groups that include the medical community, state and local legislators and the public. Our assignment has focused on bringing information and added value in a highly efficient manner, and has included a 5th Anniversary Party with participation from Governor Jack Markell and Senator Tom Carper (and a giant cake shaped as a laptop,) a new logo suite and website, media relations, advocacy program, Op/Eds, crisis communication planning and media training. With an office (OK, a cubicle) on site and a team comprised of health care communication experts, we continue to develop programs meet the needs of DHIN’s audiences.