POST CARD CAMPAIGN FOR VOTERS IN TELANGANA

By
SNO Telangana

March 26

Postcards may seem outdated in the digital age, but a unique initiative was planned using postcards to reach out to every household of Telangana. In addition, it is quite affordable when compared to other paid communications. This programme has been launched by the Chief Electoral Ofcer, Telangana, to ensure that every voter is reached out to and feedback collected from all the recipients of the mail though the pre-addressed postcards provided along with the letter. Since the goal of the this Postcard Campaign is to increase voter turnout, it is possible to cross-reference the mailing list or the Electoral Roll against turnout data to determine its effectiveness.This campaign is one of its kind in the country where a postcard is used as a tool to reach out to 1 crore households.

The Electoral Roll contains all the registered voters in any given area. It contains a variety of information, which includes: the voter's full name, address, date of birth. The Electoral Roll is crucial because the most accurate and common way to predict if someone will vote in an upcoming election is determining whether or not they have voted in the past.

Objective of the Voter Contact Post Card Campaign

The objective of the postcard campaign is to personally reach out to every household by the BLO. It is also aimed at collecting any query of feedback or suggestion that any voter can send directly to the CEO.

It also ensures that BLOs visit every household and distribute the letters and and collect acknowledgement of each letter.

Activities

About Us

Systematic Voters’ Education and Electoral Participation (SVEEP) is a programme of multi interventions through different modes and media designed to educate citizens, electors and voters about the electoral process in order to increase their awareness and participation in the electoral processes. SVEEP is designed according to the socio-economic, cultural and demographic profile of the state as well as the history of electoral participation in previous rounds of elections and learning thereof.

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Election Commission of India

The Election Commission of India is an autonomous constitutional authority responsible for administering election processes in India. The body administers elections to the Lok Sabha, Rajya Sabha, State Legislative Assemblies in India, and the offices of the President and Vice President in the country. The Election Commission operates under the authority of Constitution per Article 324, and subsequently enacted Representation of the People Act.