Doodl (Doodle) is the illustration & design studio of Kevin L Piazza. I specialize in all things creative. As a full-service studio, I work with clients all over the country on a range of creative tasks. From start-up logo design and website design to illustration and full-blown brand-marketing campaigns.

2014 Montana Folk Festival

Project Background:

After three years of working with the National Folk Festival from 2008-2010, the work continues with the Montana Folk Festival. A locally owned festival with endless possibilities. Every year we design the marketing materials for print and website, fostering a brand and style that has come to be expected. The goal is always to remind people when the festival is, as well as promote the culture and food, with an emphasis on the great music.

Success Metrics:

The Montana Folk Festival is one of the largest outdoor music festivals in the Northwest. The festival draws around 150,000 people over the three-day event each year. The economic impact is estimated at over $30 million per year.

What You Would Have Done Differently:

As an arts festival, we always wish we had explored more of an Arts angle on the festival branding. The music is a huge part of the festival and the photos of the music work great, but we’ll always wonder what could have happened with more of an illustrative, fine art touch. We continue to fine tune our work year by year and have introduced some artistry in more recent years.