Interactive Marketing Archive

You might already know that I hate advertising. I think ads are bad marketing, bad at monetizing, and bad for branding. So then you might be asking yourself why do companies like Google do so well with Ads? The...

We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary....

Search results will include more direct information. Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a...

Getting to this stage requires really immersing oneself in the data. Recently, I chanced upon a paper by Stephane Hamel, an influential practitioner of web analytics, that formalized this idea. His paper describing the concept of a “Online Analytics...

If you want evidence of the way the internet is pervading every aspect of our lives, you need look no further than its effect on education. The internet and social media have dramatically changed both teaching and learning. via...

Supporting SPOA AND SPAMMY Linking! Bravo Mr. Parsons – GoDaddy has lowered their valuation 30% in the last month! Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms....

Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard...

2011 saw a lot of action in the social media stratosphere, especially when it came to Facebook marketing tactics. Each year social media will continue to change at a faster pace and marketers will need to continue to stay...

2011 saw a lot of action in the social media stratosphere, especially when it came to Facebook marketing tactics. Each year social media will continue to change at a faster pace and marketers will need to continue to stay...

Happy news at last for beleaguered television presenter Jeremy Clarkson, still reeling from claims that he conducted an affair with a 43-year-old female colleague during a Top Gear world tour. An online dating service called Ashley Madison – which...