There are two primary strategies when it comes to car dealer inventory marketing. The first has been around for a

while. The wide approach says that dealers should be putting their inventory out there in multiple venues. The

second is relatively new, where dealers are pulling away from third party sites and focusing on bringing people to

their own websites.

Each strategy has legs, but it’s in the tried-and-true strategy of putting your inventory on the websites that people

visit rather than relying on people to visit your own site that we have seen the best results. There’s a fundamental difference between buying leads from third-party vendors and putting your inventory on third-party websites that

your customers are shopping. Let Cirrus show you a smarter way to advertise.