I beg to differ, but I feel extremely bad. The idea is meant is that HIV is transmitted through hugs. There is no talk of respect for patients with HIV. A spot mean, nasty and with a mixed message for the execution of work.

Why does the guy have lumps on his head? He gives me the heebie jeebies. Is the idea that HIV is ugly, scary, etc? I think the message is that you might be hugging a beautiful stranger, who happens to be HIV positive; hence, you can't see HIV, but you can prevent it.

This sucks! discriminitation in all senses.I know that the idea has nothing to do with, but you forgot that HIV doesnt transmit if you hug someone. For a creative director is clear, but for the final target can confuse in everyway.

It's not about him having HIV. Most people wouldn't hug him if they saw what he looked like under the costume, just like people who don't have HIV wouldn't have unprotected sex with someone if they knew they had HIV. It's saying that no matter how a person looks, they can be hiding something that would make you change your decision.