Box tries to derail iCloud with free 50 GB storage for iOS users

Right as many of you are getting your hands on iCloud, Box is offering iOS users 50 GB of cloud storage for free. Really. There aren’t any strings attached.

While Box and iCloud both utilize the cloud, the services are a bit different. Apple’s iCloud uses the cloud to push content and media across your Apple devices but it doesn’t eliminate the need for on-board storage. Box is essentially a hard drive in the sky where you can download your content on multiple devices and platforms or you can stream that content too.

For the next 50 days, all you have to do to get the 50 GB of free storage is download the iOS app on your iPhone, iPad or iPod touch and log in with your account or create a new one. That’s it. I suggest just getting it anyways if you have iOS even if you don’t plan to use because 50 GB is a nice amount of cloud storage, particularly with the free price tag. By comparison, iCloud offers 5 GB of free storage, although your apps, photos and iTunes purchases don’t count against that limit.

Still, Box is taking some jabs at the 5 GB with a billboard throughout California. Check it out below and you can download the iOS Box app here (iTunes link) and if you already use the app, you’ll need to update it to 2.3.4. The update should be live now, Box said.