Simon Spurr out, Mark Frost in as design director at Gieves & Hawkes

Only five months after replacing Jason Basmajian at the creative helm of Gieves & Hawkes, Simon Spurr has been replaced as design director by Mark Frost - who has worked as head of design at the Savile Row tailor since January last year.

The shock announcement came today from retailer Trinity, part of the Hong Kong-based Fung Group which owns Gieves & Hawkes, as well as Kent & Kurwen (where Simon Spurr previously served as creative director) and Cerruti 1881 (the Parisian label Basmajian left Gieves to head up last year).

So what does this mean for the storied Savile Row suitmaker? Having previously served on the design team at big brands like Tom Ford and Hackett, we hope that he continues Basmajian's transformation of the fashion house - bringing a youthful, luxurious edge to one of London's most famous brands.

No news yet on what's next for Simon Spurr. Here's hoping it involves the revival of his eponymous, CFDA Award-winning menswear line (much missed here at GQ HQ).