We believe that growth will come from increasing brain power, not just buying power. And we’ve proved that innovation and media creativity drives disproportionate return on investment for brands.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 6000 minds, not just 6.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

What we do

Leading the way in the evolution of global comms planning

We’re seeing more clients looking for a different way of doing things and placing increasing value on quality of thinking.

PHD’s heritage as the first strategic planning focused media agency has historically helped differentiate us from the competition. And today, we continue to set ourselves apart from other media agencies by leading the way in the evolution of global communications planning.

We have the industry’s largest global communications planning practice, shaping the marketing and communications approach for the brands of clients such as Unilever, GlaxoSmithKline, SC Johnson and VW Group.

Our strategy units in London, New York and Singapore employ hundreds of specialists focused entirely on global planning projects. Through SOURCE, we conduct seamless communications planning globally, enabling teams to collaborate with colleagues, clients, agency partners and other media agencies in markets all around the world to execute ideas.

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“SOURCE has enabled us to significantly sharpen the way we inject channel strategy thinking into the marketing process and is now at the heart of Unilever’s media planning.”

Luis Di Como, VP Global Media, Unilever

“PHD’s SOURCE has been developed with real insight into the needs and motivations of both clients and colleagues. It has also been executed with a good deal of innovation and elegance.”