Starting a business can be a very daunting prospect and knowing how and where to start can be even more of a challenge. So this little story tells just that. Having pushed my creativity to the limits with agencies throughout the South West, I thought it was time to do something for myself. So, my challenge was how to land that elusive first account. As luck would have it, I didn't have to wait too long. A chance meeting at a local event kick started, what was to be, a very fruitful and rewarding partnership which lasted over nine years. Back in the early part of 1994 I was invited to give some thought to new children's account that the Stroud & Swindon Building Society was hoping to launch. How could I say no. A few weeks later Rowcroft the cat was born. He was the character behind the account. Why Rowcroft, you might say? Well, the Society was originally established in 1850 as the Stroud Provident Benefit Building Society.The first head office was in Rowcroft in Stroud. The rest is history...