The Google-Groupon Waiting Game: What It Means

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SAN FRANCISCO - SEPTEMBER 28: Google CEO Eric Schmidt speaks during the TechCrunch Disrupt Conference on September 28, 2010 in San Francisco, California. The TechCruch Disrupt Conference runs through September 29. (Photo by Justin Sullivan/Getty Images)

As far as takeovers go, Google/Groupon shows signs of dragging on too long. It has a nickname: Goopon. Added to that, analysts are taking sides on what the takeover really means.

Is it a good sign that Google is gobbling up an established product and distribution list at a "bargain" price of $6 billion? Or is it a sign that they're slowing down on the initiative tip?

"[Groupon] should hold out for $12 billion or $18 billion," LivingSocial's John Baxtold the crowd at Ignition: The Future of Media, according to Business Insider. He was exaggerating a bit, but the point is well taken -- the social commerce model has yet to be defined or valued.

Of course, LivingSocial has a big dog in this hunt, as Amazon is poised to invest $150 million in them.