Niching Case Study: Jennifer Wenzel

Tad’s Rating:

8/10

Contest Rating:

9/10

Average Rating:

8.5/10

Tad’s Comments:

8. What an amazing gift this is. Right now this is a solid 8/10. The who is very clear and centered on a burning, important and urgent issue people are facing – fibromyalgia. When the issue is that honed you don’t need a lot of demographics or psychographics added in. Though they can help. What’s not clear to me, as someone without fibromyalgia is the why this condition keeps folks from working at home. I don’t understand the barriers they face that are different from other folks who want to work at home. And, it might be very obvious to someone with it! Thank you for offering this up into the world.

Niching Contest Participant Comments:

9/10: I have fibromyalgia and this speaks to me. Overall it’s really clear on your target audience and the service you offer, but I wonder whether it is always a dream for people with fibromyalgia to want to work from home, or more of a necessity. Maybe something like “I connect people with fibromyalgia to the tools and resources they need to make supporting themselves from home a reality” could be a bit stronger? Going to check out your website now.

7/10: I’m working from home with lyme and fibromyalgia so I totally get you. You know, the only thing I can say is that the black background with the hand outstretched actually makes me remember the pain in my hands. I’d do a lighter image and maybe have the hand reaching and connecting to someone/something else so it’s a bit more hopeful. And I’m not sure what tools and resources you mean. But I love the target and the sentiment of helping those of us with fibromyalgia to contribute.Thank you for your work in the world Jennifer!

8/10: Wow I might contact you. You are definitely appealing to your niche. At the same time, working from home is not necessarily a dream, but often a reaction to totally inaccessible workplaces and schedules. To be honest my first reaction was that the focus on dream is not recognizing and empathize get with that experience of exclusion that a lot of people have. I don’t mean that you should make your message a big downer but I know lots of people with fibromyalgia who feel really isolated working from home but feel it’s the only workable option. But then maybe you want to work with the people who actively want to in which case it’s fine. Overall, this is very clear and exciting.

10/10: I think you are pretty clear, and there are so many ways to work from home that I don’t feel that is too broad. I know many people that could benefit from what you do.

10/10: This is awesome. I know lots of people with fibro and I see how debilitating it is. This really speaks to that in a way that lets them know that there’s a light at the end of the tunnel.

10/10: Very clear. Not sure if this matters but the layout of it was hard for me to read – it didn’t quite flow reading right first and then going to left. You could flip the picture and then the words can stay in the same dark spots. I’m a visual person so that stood out for me

10/10: Your target audience is very clear and as someone who treats people with fibromyalgia using Chinese medicine and acupuncture, you are empowering people who often feel anxious and hopeless about their future. Your statement makes me want to ask lots of questions about your business, e.g. what exact types of work do you help people to establish? The photo is great too – gives me the impression that you offer a fabulous helping hand. Best of luck with your business Jennifer.

7/10: Presumably, a health condition might define a group who shared treatment needs, though it wasn’t until the end of the statement that you mentioned working from home. You could narrow this by choosing entrepreneur, freelancer, home-based crafter, etc.

10/10. Very clear to me. Great work.

9/10: I think it’s clear who you work with and what you are offering. And love the photo you chose. Good work!

8/10: Maybe you’re appealing to people with fibro who actually have the dream of working from home?

10/10: This is a super helpful and interesting niche and it is clear who it is for and what the benefit is.

You have a very specialized niche and just from reading the text alone, I can see clearly how you help. The comments here showed that you really spoke to people with the condition and draw them in, great work! As for the image, I thought having a hand (or pair of hands) with the fingers pointing outward might work better to show you reaching out the your target audience, since I’m assuming that’s the intention of using the current image.

9/10: Very clear audience and will be a great gift to many people. Just wondering if you can help with any potential work from home job or if you have expertise in a specific kind.

9/10: Really great you offer a wonderful service and I think it is clear at least a 9. I would agree with other comments about the separation of the text making it harder to read.

Jennifer Wenzel’s Reflections:

Thank you so much to everyone who has taken the time to comment! I greatly appreciate the insight and care taken. I’m just at the very beginning stages of creating my business, and have not yet launched my website. Your words are so encouraging to me in this fragile beginning stage!