Located in Gertrude St, Fitzroy, Smart Alec has joined the gallery precinct with hat designs on exhibition for the alternative and creative thinkers.

With over ten years experience in the hat game, Smart Alec’s owner Michael Albert believes hats are the forgotten accessories. ‘A well-dressed gentleman without a hat is incomplete.’ Albert says, ‘I want men to re-discover the men’s hat for both comfort and style. A properly fitted hat complements the aesthetic.’

Smart Alec’s caters for the old world gentleman style, the classic minimal, and the alternative progressive punk.

‘We are predominantly a men’s hatter’, Albert says. ‘We deal with modern classics, so guys are our focus, but the girls also enjoy that masculine elegance.’