In true Prince-style, he announced the news in a club in Manhattan, chock-full of journalists, fans and celebrities.

‘You all still read books, right?’, he asked the crowd and announced that the working title of his autobiography is, The Beautiful Ones, and will be published in the autumn of 2017 by Spiegel & Grau, an imprint of Random House.

‘This is my first [book]’, the Purple Rain hitmaker explained. ‘My brother Dan is helping me with it. He’s a good critic and that’s what I need. He’s not a “yes” man at all and he’s really helping me get through this.

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‘We’re starting from the beginning from my first memory and hopefully we can go all the way up to the Super Bowl’, he said.