According to the
Irish Examiner, the pub is looking to hire between 15 and 20
people in bar, wait staff, and chef positions. Sober Lane owner
Ernest Cantillon said that they received about 200 Snapchat
applications within an hour of posting the recruitment ad.

Cantillon said that sending Snapchats allows potential hires to
show off sides of themselves that wouldn't come across in a
standard resume. Since the photos and videos sent by applicants
will only appear for a few seconds, bar staff will be able to
decide quickly whether they're interested in a candidate or
not.

"First impressions are everything in our game. Sober Lane Cork is quirky
and different. It’s all about fun, and it’s driven by our staff,
who pick the music, and we don’t do uniforms," Cantillon
said to the Examiner. "If someone has a good
personality, it will come across on Snapchat and we’ll offer them
a job or invite them in for a chat. If they have the right
personality, we can teach them the skills they’ll need to work
with us."

Cantillon
already operates a Sober Lane outpost in Cork, in addition to
several other bars there. The new Dublin pub will open on July
16.