B-Reel's 'EscapeFlight.com'

Escape Flight is a one-stop provider that focuses on making your weekend getaway easier than any other travel site. Specifically designed to inspire people in the big cities, who are looking for a last-minute weekend getaway. Instead of overwhelming you with hundreds of available flights and destinations, Escape Flight presents only a handful of carefully curated suggestions to make it easy to escape without the hassle.
Brought onboard to the B-Reel project as a Conceptual Copywriter around the middle of December working alongside the dev team in NY. Established a tone of voice and wrote the entire copy deck for the site, the film script; as well as being involved in the development & structure of the search algorithm. The experiment was live for a little over a year with a large amount of interest creatively and functionally before being bought out by a large travel company. See examples below.
FWA Site of the Day. Awwwards Site of the Day. Awwwards Site of the Month Nominee. Adobe's Cutting Edge Creativity Award.