FEATURE: EA calls on united industry to crack Russia

EA's VP of Central Europe Peter Laughton has told MCV that the Russian games market is there for the taking – providing the industry chooses to work together to crack it.

We would love everyone else to join us in trying to open up this market,” he told MCV. It is important that the games industry spends on marketing in Russia properly, as well as holding events – in particular, shows like the one here in November, where you can expect around 50,000 consumers.

We have some great retailers here – as good as any in the world. Currently publishers are very focused on the kiosks and jewel case market, but there is a huge and rapidly growing ‘traditional' retail market here. Ourselves and other publishers need to support these retailers as much as possible to get the most out of this market.”