September, 2015

One of the qualities that sets medical marketing apart from the marketing efforts of non-medical businesses is that medical offices rarely have a dedicated marketing team. Instead, lead tracking tends to fall in the lap of various medical office staff members. Not surprisingly, this can cause lead tracking to completely fall apart, for three very […]

Split testing is one of the most powerful tools in any medical marketing arsenal. With A/B split testing, you can see which slight changes in wording or design pack a bigger punch, and use that information to boost your website’s conversion rate. By carefully running different options past specific audience segments, you can locate the […]

HIPAA compliance doesn’t only apply to the interactions that occur within your practice walls. Medical marketing and lead tracking, which both typically include sensitive personal data like names, addresses and more, also need to fall with patient privacy guidelines. Where HIPAA and Marketing Intersect The Health Insurance Portability and Accountability Act (HIPAA) spells out very […]

A lot of sales teams and marketing departments toss around “lead tracking” and “lead management” as if they’re interchangeable phrases. In reality, although each one certainly has its place, tracking your leads and managing your leads are very different goals and concepts. Tracking Your Leads Generating leads for your medical practice is an important part […]