Is there depth in your contact list? Meaning, do you know certain attributes about your subscribers that might affect their responsiveness or buying decision? If so, segmentation could really add some heat to your email campaign arsenal.

Instead of sending blanket emails to all of your contacts, you can segment your lists and send them only to the most relevant information. Here are few tips that might make the segmentation process easier.

Segment your campaigns with more than just one demographic. Depending on your product or service, create your campaigns with other attributes you might know about your audience. Do you know the gender (male or female) of each recipient? This could dramatically affect response rates if you have products that cater to a specific demographic.

Use purchasing behavior to boost results. Segment your lists based on what each customer purchased in the past. For example, All consumers who purchased product A will be categorize into List A and all consumers who purchased product B, will be categorized into List B and so on. When new products and services become available, select the most relevant list to target.

Segment based on general customer interests. If your product or services can be divided into categories, you can easily recognize how to segment your list. For instance, a sporting goods store may segment based on the type of sports/activity the customer is interested in.

If you would like to learn more information as it pertains to iContact, please check out our page on list segmentation. Thanks for reading!

Read the latest from our blog

Just like starting a new workout regimen, implementing an effective email marketing strategy requires healthy, daily habits. This not only establishes a routine to keep you on track, but it also ensures your campaigns are always optimized for success. Not sure where to start? No worries. I’ve put together seven MORE…

Despite the fact that many of us parents have loved having the kids around over the long summer break, you’ll forgive us if we raise a cheeky glass of wine in celebration of their return to school. And parents aren’t the only ones who are celebrating. “Back to School” represents MORE…

Segmentation doesn’t just deliver the right message to the right people; it also can improve your open and click rates, and even drive your overall email ROI. But how exactly can you segment your subscribers, as well as increase engagement, to take advantage of these benefits? Start by segmenting your MORE…