Korean Startup Kickstarts New TV Technology

In mid-August, South Korean television firm 4SeTV launched a Kickstarter campaign seeking $50,000 for their multi-screen hardware and app product.
The technology allows viewers to divide their screen into four separate windows
for watching more than one channel simultaneously.

The app (available for iOS and Android) works on a connected device, like a
tablet or phone, but it can easily transmit the content to a smart television
set. It’s entirely reminiscent of Marty McFly’s video screen in “Back to the
Future 2.”

4SeTV founder Hyung Lim indicated
that the primary demographic for the product is the sports audience, as they “feel
the pain” the most when it comes to deciding what to watch.

Marty McFly in "Back to the Future 2."

The device plugs right into a user’s router and home antenna.
If a pay-TV service does not encrypt their content, it will work with it as
well. Lim hopes to eventually integrate the technology into a set-top box
and/or work with cable operators.

“I understand what technology people already own and
understand what can solve this problem at minimum cost,” he told VentureBeat.

Here’s a demonstration of how it looks in
action:

As of this article, there is less than one week before the campaign finishes and
4SeTV has raised slightly more than $17,300. Provided they are successful, they
hope to publicly debut the product around November-December 2014.

Earlier this year, SeeSpace InAir received financing for their television project through Kickstarter.