Preston Innovations looking for Commercial Manager

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One of Europe’s leading tackle companies has announced plans to appoint a Commercial Manager to help drive growth in the match, coarse, carp and bait sectors of the market.

UK-based Preston Innovations, which owns the Preston, Korum, Avid Carp and Sonubaits brands, is looking for candidates whose responsibilities will include input into the company’s long-term strategic direction.

The successful applicant will handle day-to-day management of commercial issues across all four brands and will be based in Telford, Shropshire, reporting to the company’s directors.

Responsibilities will include liaison with and management of the national sales team, and development of the existing product and marketing teams, covering product development, product launch planning, product life-cycle management and marketing strategies.

The new role also extends to overseeing a busy graphics department and coordinating output in line with commercial timelines.

Strong man-management skills, the ability to prioritise workloads, meet deadlines and an understanding and experience of fishing are all key attributes, says the company.

Apply in writing to

Preston Innovations is part of the multi-brand W.C. Bradley Group, which owns Zebco Brands in the US and Zebco Europe in Germany.