Description:

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.Founded on theory and practice and firmly aimed at the corporate relations practitioner and strategist and students,Online Public Relationsis a study of the underlying drivers of online relationship management. It shows how the internet brings public relations closer to the heart of corporate governance, corporate and brand relationships, reputation promotion and issues management. It provides clear pointers for organizing public relations professionally now, and indicates a vision for the… future.

Book details

David Phillips is Emeritus Professor of Comparative Education at the University of Oxford, UK, and an Emeritus Fellow of St Edmund Hall, Oxford, UK.

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