Lee 101

As part of the brand identity exploration and redesign for the premium Lee Jeans core brand, Lee 101, Omnibus worked with the denim director to re-invision the 125 year old brands' logos and icons in the context of the product packaging for this elevated line. Historic logos were tweaked and re-purposed, icons and mercantile stamps were created or re-invisioned for a more contemporary appeal, then all were curated into a family of brand marks that would sit together on the brands trim and packaging, as well as look books, advertising and the brand's digital expressions.

Lee 101

As part of the brand identity exploration and redesign for the premium Lee Jeans core brand, Lee 101, Omnibus worked with the denim director to re-invision the 125 year old brands' logos and icons in the context of the product packaging for this elevated line. Historic logos were tweaked and re-purposed, icons and mercantile stamps were created or re-invisioned for a more contemporary appeal, then all were curated into a family of brand marks that would sit together on the brands trim and packaging, as well as look books, advertising and the brand's digital expressions.