Leadership- Direct and indirect leadership with outcomes- Influence across boundaries - Impact and Influence w/o Authority- Ensure that your Category Managers land and localize the positioning and messaging frameworks for the business group. - Evangelize Microsoft’s overall strategy and direction - internally and externally - by aligning value proposition information with target audience, brand personality, and desired attitude change.- Monitor the consistency and successful builds of the product brand attributes and promise across multiple campaigns, across multi fiscal years. - Continually innovate on amplifying the impact and reach of the Category Manager team