LCR Honda 2013/2014

Project Description

Project Description

After the great success of the partnership in 2013, planetwin365 has renewed its commitment to the premier class of the most important world championship, dedicated to the two wheels, supporting the Team LCR Honda in the 2014 season as Official Betting Partner.

The racing team founded in 1996 by Lucio Cecchinello needs no introduction: 17 years of competitions, 274 races held in three different categories, 72 podiums, 21 victories and one 250 cc class World Vice Champion.

planetwin365’s sponsorship of LCR Honda and of its promising German rider Stefan Bradl positions the brand on a global platform at the pinnacle of motorsport.

In 2013, the collaboration between these two worlds gave life to an advertising campaign which was focused on the importance of talent, an aspect which both companies have in common, and on the ability to play and drive responsibly, avoiding excessive behavior and unnecessary danger. The collaboration also gave life to a video which acts as theme for the whole campaign.

Moreover, the campaign won the MediaStars Award 2014 as best Italian “Corporate Identity” advertising campaign for the season 2013.
As was the case in 2013, again in 2014 some lucky participants to different promotions will be rewarded with exclusive hospitality packages at the LCR Honda team on the occasion of the greatest Grand Prix of Europe!