The introduction of new international brand guidelines always presents a challenge. It’s certainly a tricky business to achieve good-looking results on all creative output, irrespective of market sectors and the products on offer.

With Indigo’s help not only did the personality of the Aon brand shine through but also, just as importantly, the ads were a real hit with the SME target audience.

“I’m delighted” said Nicky Rogers, Head of Marketing, “I didn’t think it was going to be possible, but the advertising Indigo created was well beyond our expectations.”