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It Pays To Give A Little "Feel God"

National Feel Good Day is launching on Friday 19th July
across the UK, where the entire nation is being called upon to dedicate time to
paying compliments to friends, family and strangers alike and to celebrate
feeling good.

On National Feel Good
Day, the men and women of Britain are encouraged to give out verbal
compliments, post words of praise on to friend’s Facebook walls or send sincere
compliments via twitter using the hastags #feelgoodday and #feelgood - all in aid
of producing a country of cheerful and complimentary Britons.

In honour of National
Feel Good Day, research[i] commissioned
by Transform Cosmetic Surgery, has found that nearly half of all Brits (47.4%)
feel that receiving a compliment would brighten up their day and cause them to
bounce off the walls with happiness – with 44.3% further stating that it would
lift them out of any mood they were in.

Top of the compliments list was being told you look younger than you
are, which put a Cheshire cat smile on 43.3% of peoples’ faces and being told
your hair looks nice, which made 36.7% feel good.

Other day-changing compliments were being praised by peers, which left
one third of adults chuffed with themselves, and getting a cheeky wolf whistle
from passers-by gave a sixth of all adults a bounce in their steps.

The city most likely to give over 10 compliments a month to people they
know was Liverpool (45.1%), highlighting that the northern charm isn’t just all
for show, closely followed by Belfast (38.9%) and Plymouth (36.7%).

Despite all this, giving out compliments is actually a rare feat for most
Brits, with one sixth of adults stating that they NEVER give compliments to
people they know and 48.6% claiming the same with regards to strangers. This is
even though over half of all respondents stated they were quite confident and
so by no means coy at handing out a kind word or two – and furthermore, one
third said complimenting others made them feel good.

The most Scrooge-like city with their compliments was Cardiff, with a
good fifth of Cardiffians ranking low amongst those who offer people they know
praise or admiration and this was closely followed by Glasgow with 18.7% and
Manchester at 17.8%.

Other tragic facts saw only one fifth of all respondents giving out
10-20 compliments a month to friends, family and colleagues, with a mere 5.1% taking
the time to offer words of praise to strangers. On the receiving end, the same
amount of respondents received 10-20 compliments a month from people they knew
yet an even smaller number said they received positive affirmation from
strangers, at just 2.2%.

The research has
uncovered some depressing stats on how little time the nation as a whole takes
to help each other feel good with something as simple as a compliment. This is
despite comments on how great it can feel when someone sends words of
admiration or approval towards them.

Transform is therefore championing the day that people feel at their
best and launching the National Feel
Good Day as a means for people to spread positive feelings and ultimately
feel good. Results have shown this day to be Friday, where one sixth of Brits
get that ‘Friday Feeling’ at the end of a long working week.

Commenting on the
findings and National Feel Good Campaign, Steven Taylor, Marketing Director at
Transform Cosmetic Surgery said: “The research has brought to light just how
important it is to compliment each other and ultimately spread positive
thoughts and feelings. We should spend more time telling our loved ones and
peers how great they’re looking and even praising them for great work or simply
looking up to smile at a stranger.

“The National Feel
Good Day is part of our wider campaign to inspire the nation to feel good about
themselves, and celebrate their own achievements, however small. We want to
highlight all our findings and continue to produce a nation of confident and
complimentary Britons. We are therefore dedicating a whole day to giving and
receiving compliments and we hope everyone gets involved and becomes part of
our Feel Good Campaign.”

JAM is a boutique-style independent PR and Creative agency operating out
of Manchester’s Northern Quarter with clients on a local and national
level. We’re a small but perfectly formed consultancy with a wealth of
big brand
experience – and we’re not afraid to use it!