Category: Business

It was a slow start to get motivated this year, I got a taste of the simple life and it felt hard to come back from it. I hadn’t posted my annual “hindsight- a year in review” in January like I normally do, I’ve neglected the blog and this cold weather has me completely uninspired. My recent trip to Tulum, however, did get my creative juices flowing again! Proof that resting the mind and body is a necessity. Now that I am feeling myself again and because I want to stick to my good habits, I am forcing myself to write this goal-setting post, as I have done for the last 5 years. It is one thing that I have consistently done, and that has contributed to the growth and success of my life and business. I don’t always achieve every goal, but it’s nice to know where I was a year from now, how much I have grown and where I am headed. So if you want to know more about the importance of setting goals in life and business and you want to know how you can stick to them, keep on reading!

As I wrap-up the first half of year three in my business, I could not help but to look at some of the lessons I learnt from the bossbabes around me over the last years. Some are doing amazing things and achieving great success. To be honest, this post is more for me, as a reminder to keep doing what I love doing in hopes for this to be my full-time business one day (*plants dream seed).

Right off the bat, I’ll tell you we don’t accept exposure dollars because WE sell it. Brands and businesses literally pay influencers to promote their product, event or service…. that is influencer marketing.

I notice a pattern that occurs every time I meet a new business owner in Ottawa, or when I visit their store. It’s sad to say: but their Instagram accounts are usually weak, underdeveloped and more of an embarrassment than something they can be proud of. It’s lacking followers, lacking professional or high-quality images, there is usually not enough content, there is no sign of engagement and worse, they are not using a single strategic hashtag to save their life. The reality is that very few businesses in Ottawa do Instagram well, which is why Ottawa Influencers have carved themselves a nice digital home in this city.