I am loving these Jemma Kidd products lately and this mascara is no exception for me. I love trying all the newest mascaras from the most expensive to the cheapest and surprisingly, expensive is not always better. However, this mascara is so wonderful. It applies beautifully, stays on with no flaking or smudging and comes off like a dream.....I have noticed less and less eyelash loss from this mascara as well......BONUS!
— 6 years, 9 months ago

The quality of this product is wonderful, I am a mascara lover and am always trying out new mascras. I tired this one on a whim was pleasantly surprised by this product. I got many compliments on my eyelashes. The consistency very nice and it lengthened and gave nice volume to my lashes without clumping. Great product.
— 9 years, 7 months ago