Uproar, IPO.com to Use DoubleClick Ad System

DoubleClick yesterday signed two three-year agreements to provide its Dynamic Advertising Reporting and Targeting system to Uproar Inc. and IPO.com.

The two Internet-based companies will use the system to manage their online advertising businesses, enabling them to manage, target and deliver more than 1 billion advertisements across their respective networks, DoubleClick said.

Recently, DoubleClick, New York, made a similar deal with Sony Digital Pictures Entertainment.