Marketing Digest

Saturday, 28 November 2015

When circumstances warrant using visual aids to educate people about factual matters, a product, or service, there often is a scramble to create pictures that best describe the subject yet easy to understand. Infographics often fall under this category – a picture with laden information organized in a special format and fixed for bigger visual impact. If you experience problems trying to hammer a decent infographic, some sources of marketing news and insights may help you do things better.

Here are some tips to make a good infographic:

Own Style – Looking at various infographics may help you get ideas on how to present your information, but many marketers frown on outright emulation of existing infographics. Instead, try assembling your own design flair for your infographics and limit taking existing visual cues.

Content Selection – the content to be used for the infographic doesn’t have to be all about your product or service’s big features most of the time. You can take the time to share valuable tidbits about your chosen industry and how your product or service fits into the equation. At the same time, market research enables you to tailor the infographic around specific target audiences.

For example, if you’re licensed to operate a training school for fighting style disciplines like Krav Maga, some infographics may include using easy to learn moves to ward off attackers and escape to seek help. The material can also state specific pressure points in the body that also hurt attackers the most.

Sourcing – If you post hard facts, you will need to list down the actual sources you got the data from and put the links in the document itself.

Thursday, 26 November 2015

Some people may develop a gift of writing any form of literature. It may be a way to creatively vent frustrations or a way to inspire people. The real challenge though is that no matter how well-crafted the work may be, it’ll be all for nothing if readers can’t even find the author online. If you’ve had problems making your written works known to a certain audience market, browsing a site full of quality news and insights may turn things around. There are a number of places where the knowledge gleaned from them can produce a desired effect.

Website

The website needs to have a clean, professional look that evokes the themes in your literary works and has well-written content to match. The material’s quality may aid search engines in ranking it. The website’s loading speed should also be tweaked; some studies recommend it to be no more than five seconds, especially when there are certain content pieces that are too big, like hi-res pictures. Take the time to find highly positive reviews of your work and screencap them for publishing in the site’s Testimonials section.

Videos

Special videos are beginning to make waves in educating fans about you and your work. The clips may include podcasts or video FAQs, readouts of your Twitter feed from fans, or even sample readings of book chapters. There’s a chance that you will attend a writers’ convention or a meet-and-greet/signing; both events are opportunities to actually interact with fans and fellow writers, and you should take the time to record the event, complete with voiceovers.

Tuesday, 24 November 2015

Marketing has changed fast in the last few years, and it continues to adapt with new technology. From smart phones, tablets and social media, to a huge number of apps that can do almost anything. With marketers continually finding new ways to reach their potential customers and generate leads, keeping up with trends and strategies can be tough. But how can you stay ahead of them all? Follow these few steps.

Instead of trying to use all the social media there are, try to focus on the ones that help your business model the most. Identify which will work for your business.

Be aware of what’s changing and try to figure out how to use them for your benefit. It doesn’t matter if you can’t be the one who comes up with a new idea. You just have to know what’s in and what’s not.

Create an offer for your potential customers. Give them reasons to visit your site and make it worth their time so they’ll keep coming back.

Maintain a good blog with good content. Build a following by giving useful information.

Be creative. Try posting relatable quotes once in a while.

Always remember to try out new ways. Think of techniques and strategies that will help your business. There’s nothing wrong in experimenting. Technology is changing and you should, too. Learn and adapt effectively within those changes. Stay one step ahead of your competitors by knowing the latest online marketing news at Marketing Digest, your online marketing news website.

Saturday, 21 November 2015

It’s official: social media has become integral to the success of small businesses, and some large ones too. Traditional advertising hijinks have waned in popularity as more and more people divert their eyes to their computers and smartphones for news and insights--and that’s where you have to be. Getting opinions and gossip about a brand has never been faster, for better or for worse. When it comes to social media, it’s tempting for a marketer to trumpet hard selling statements in an attempt to drown out any criticism, but reality disagrees with this method. Joining the conversation is not only the most fruitful way to manage social media—it is the only way.

Keep an Ear Out

Criticism only means that people care about your brand enough to mention it. Listen to their complaints, answer courteously, and figure out how you can change for the better. Of course, there are some people out there who simply ask for things that you can’t provide, but always be respectful of your answer. More than anything, doing social media for brands has taught us that people like being heard and acknowledged.

Speak Up!

Sharing is what social media is all about. If you run a small company, don’t shy away from announcing that one of your employees is celebrating their birthday. Small businesses have a lot to gain from the humanizing factor of social media. Don’t miss an opportunity to appear even more accessible and relatable. It’s a great way to pull on some heartstrings!

Social media has done a lot in evening out the playing field against companies with nearly limitless marketing budgets. Do everything you can to establish your niche by staying social.

About Me

Megan Pearson is an avid online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry and throw in some of her design concepts.