Once-iconic brands that are no more

November 6, 2013 |By AUBREY COHEN and LYNSI BURTON

London Express/Getty Images

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Ever since the transition away from horses (and probably before), the
transportation industry has been littered with once-iconic companies
that failed. Credit Studebaker with surviving the change from
horse-drawn wagons and buggies, which it started building in 1852, to
automobiles. In this picture, from 1938, a mechanic at a motor show
checks out a 1939 Studebaker. But Studebaker fell victim to competition from the Big Three (General
Motors, Ford and Chrysler) and stopped production in 1966.

Ever since the transition away from horses (and probably before), the
transportation industry has been littered with once-iconic companies
that failed. Credit Studebaker with surviving the change from
horse-drawn wagons and buggies, which it started building in 1852, to
automobiles. In this picture, from 1938, a mechanic at a motor show
checks out a 1939 Studebaker. But Studebaker fell victim to competition from the Big Three (General
Motors, Ford and Chrysler) and stopped production in 1966.