Brand Identity | Express Catering Equipment

Express Catering Equipment and Fabrications are a leading installer of industrial catering equipment in the UK who commissioned me to create a new identity for them.

Express Catering Equipment and Fabrications are installers of industrial catering equipment in the UK. I was commissioned to create a new and striking identity to align them with the modern marketplace and cement their position as one of the UK’s leading suppliers.

The full project includes a new logo and brand package, a business card design, social media pages and a website to give customers a base for information and queries.

The logo was inspired not only by the letter ‘e’, but also the power icon – symbolic of the appliance and fixtures nature of the products that they offer.