The new integration with Salesforce and Nimble means that it’s easy to add Twitter contacts into your database on those services. Given SocialBro’s ability to segment your Twitter audience (e.g., people who have mentioned you in the past 30 days who are based in the US), you can target a potential sales lead relatively easily. Once you’ve found one, you can check whether you already have their contact data in Salesforce and Nimble, and if not, add it.

Martin Bryant was Editor-at-Large at The Next Web. He left the company in April 2016 for pastures new. You can find him on Twitter, on Snapchat as Martinsfp, subscribe to him on Facebook and visit his personal site. He's based in Manchester, UK and has a thing for quirky American music and Japanese video games.