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SingTel wins 3 yrs Euro soccer

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SINGAPORE – Singapore Telecommunications has won three-year exclusive rights in Singapore to top European soccer tournaments the UEFA Champions League and UEFA Cup across its mobile, Internet and "mio" IPTV platforms.

SingTel plans to stream UEFA Champions League games both live and on-demand on mio TV and via the Internet through its IDEAS portal. Clips of the games also will be made available on SingTel’s mobile service.

Government-controlled SingTel takes over the UEFA Champions League rights from ESPN Star Sports, and the UEFA Cup rights from from direct competitor StarHub.

"Based on our research, sport is a key genre that drives pay TV take-up, and European soccer is a significant driver for people who subscribe to sport content," Allen Lew, SingTel’s CEO for Singapore, said in a statement late Thursday.

The company said mio TV's on-demand feature is especially suitable for Singaporean football fans, who otherwise would have to say up until the wee hours of the morning to watch the matches broadcast live from Europe.

Launched in July 2007, SingTel's mio TV pay-TV service is transmitted through the company's broadband network via an IPTV service that uses set-top boxes connected over the existing SingTel telephone lines in homes.