Generally, Chinese people hate advertising placed in shows or films, which is at its peak in the Spring Festival evening TV show or in Chinese film super-productions. The comedian Zhou Libo quipped: “I strongly protest against the Spring Festival’s spots in the advertising slots!"

'Box-office theft' has been a hot topic in China this year. The latest example is moviegoers buying tickets for Peter Chan's Wu Xia but receiving ticket for Founding of a Party/Beginning of the Great Revival. The result, of course, is inflating the box-office results for Party. A Lunar New Year Sacrifice-Just Call Me Nobody tickets switcheroo is another example. Not a new phenomenon, Feng Xiaogang's World Without Thieves is said to have benefited at the expense of Stephen Chow' Kung Fu Hustle, for instance.

A netizen posted on Weibo this ticket stub sold for a screening for Wu Xia but actually printed for Party. Wu Xia had just opened in Guangdong less than 12 hours when this ticket was sold. The showtime for Wu Xia can be seen handwritten on the ticket as well as the title. The post received wide attention and was removed within hours. Netizens reported similar incidents in Chongqing. Reporters questioned theater managers who said that these switches were operational errors caused by movie goers changing their minds after purchasing tickets. (Xinhua), (Sina), (21cn)

The couple kept a low profile on their latest trip. It was revealed only after a netizen from Guangzhou spotted the couple having breakfast with Carina's best friend Faye Wong and posted the photos on her microblog.