Shooting Industry December 2011 Digital Edition - Page 44

2012 Improvements, High-Tech Tools Enhance Industry’s Largest Trade Event S HOTShow,the2012edition,is“TooGood ToMiss,”accordingofficialsattheNational Shooting Sports Foundation (NSSF), who say they’ve made major changes to ensure exhibitors and attendees get the most out of the industry’s largest trade event. “Pretty much everything about the SHOT Show is too good to miss,” said Steve Sanetti, president and CEO of NSSF. “It’s the only show where you can meet with the engineers, designers and marketers from all the major companies, while seeing all the new products. It’s the only place you can see everything brand new all at once, and the only place you can see what all the entrepreneurial inventors are doing. You may see the best new idea in a 10-by-10-foot booth down on Level 1.” The four-day trade show, with more than 1,600 exhibitors, will attract buyers from every state and more than 100 countries. It will be held Jan. 17-20 at the Sands Convention Center, Las Vegas. On Jan. 16, SHOT Show University and SHOT Show Media Day at the Range will be held. By Carolee Anita Boyles 44 Read SI DIGITAL www.shootingindustry.com •NEWBUSINESSYEARSUPERISSUE2012