How Nantahala Capital started their logo design journey

Company name

Overview

Nantahala National Forest is located on the North Carolina and Tennessee borders. The feature attraction of the region is a magnificent river gorge. Nantahala means "land of the noonday sun" because the steep gorge only gets direct sunlight during the middle of the day.

Tell us a bit about who you are and the people you reach

Our target audience are accredited investors in the alternative investment space. This is not a media heavy market and as such we would like to keep things simple, yet strong.

Requirements

We would like a logo that can be used on business cards, office signage, as well as letterhead and digital media.

The logo should convey the roots of the word "Nantahala" as well as stability and prosperity, to the extent it is possible.

We are open on color scheme, but would like to avoid using the red color pallette, as it indicates losses in the financial world. Blues and greens would be our primary choices, but are open to other suggestions