Verizon is reportedly thinking about purchasing Netflix in an effort to make its way into the video streaming/DVD rental business and to give Netflix a boost as well

Just last week, reports indicated that Verizon was preparing to launch a video streaming service that would rival the likes of Netflix and traditional cable TV. However, according to Fox Business, Verizon is reportedly thinking about purchasing Netflix in an effort to make its way into the video streaming/DVD rental business and to give Netflix a boost as well.

While Verizon has a large user base with its internet, phone, data and wireless services, it would have had to come up with a unique video streaming service that challenged already-established Netflix as far as content and subscription prices. This wouldn’t be an easy task, and taking hold of Netflix would give it an automatic 23 million customers.

So far this year, Netflix stock has fallen 57 percent. Just last month, it announced a bleak 2012 outlook and its shares dropped to their lowest point since March 2010.

Despite the potential advantages that most reports are pointing out, the potential disadvantages could likely outweigh any benefits listed above. For instance, Verizon could get greedy and decide to limit the Netflix service to Verizon customers only. Also, Netflix has been known for its rebellion against traditional cable TV by offering its own business model with cheaper monthly services and a growing amount of content. If Netflix were to fall under Verizon's thumb, this likely wouldn't be the case anymore.

According to Porter Bibb, managing partner at Mediatech Capital, Verizon may partake in a "bidding war" for Netflix that could end in a $4.6 billion purchase by Easter 2012. However, neither Verizon nor Netflix have confirmed the rumor.

As a Ex Verizon Wireless customer and an Ex Verizon FIOS customer this is terrible news if it goes through they will raise prices and limit content I can see it now there's a reason I'm a EX customer. Data caps, High smartphone data costs, and expensive voice plans. Then there's the FIOS side I had 15 down and 5 up for $49.99 a mo recently they decided to raise there prices to $54.99 dropped them like a bad habit. Now I have Charter 12 down 2 up for $34.99 Verizon can suck it.

Dumped Fios after dealing with non-stop non-working digital phone service, pixelation with TV service/VOD/dvr, and overrated internet expectations plagued by outages, excessive network latency, and shoddy Actiontec all-in-one piece of junk router.Dumped Verizon wireless after waiting two years to get out of stoopid contract.Converted dozens of neighbors and friends away from Vz.

You shouldn't need to pay $100's just to have some technology service.

Happy with local cable company and with Virgin Mobile.

People are too brainwashed into thinking that they need the biggest, bestest, fastest, greatest,... gimmick that is marketed toward them and that they grossly overpay for.