Marketing in the age of the customer

Arun Prabhu, Global Category Director and Oliver Repenning, Senior Manager, Digital Development Innovation at Arla will share some best practices of Arla's digitalization process. Particularly they will focus on how to shorten time-to-market with customer-driven innovation and online focus groups.

During IWDK, strategic digital agency Creuna held the conference "Winning in the Age of the Customer". Make sure you watch the other talks from this session!