'Be the MVP' sweepstakes launches

Lucky winners will get to attend 2008 All-Star Game

A new baseball card sweepstakes will bring the Grand Prize winners to New York City for the 2008 All-Star Game and a chance to rub elbows with some of the game's elite players on the field at Yankee Stadium.

The "Be the MVP in NYC" trading card sweepstakes, a season-long promotion coordinated by the players and the Topps and Upper Deck trading card companies, launched this week on www.bbcards.com.

Specially marked packs of Topps Series 2, Upper Deck Series 2 and Fleer Ultra baseball cards offer game cards containing codes for online entry to win one of two Grand Prize trips for four to the 2008 All-Star Game, including an on-field experience during the Home Run Derby.