The Samsung Galaxy S8 will drop with 3 different colors and cost more than an iPhone 7. That’s according to thenextweb.com. The colors are ‘black sky,’ ‘orchid grey,’ and ‘arctic silver.’ It looks like it will run $989, with the S8 Plus syphoning off $1113 of your bucks! A rumored feature has been confirmed…the S8 will have Bixby, Samsung’s AI assistant.

Apple is apparently betting big on AR. A large team of experts and engineers has been going full stop on AI since last spring, and some features may bow on the iPhone 8 this fall. Techcrunch.com reports that this may just be a warmup to some AR glasses Apple has in the works that will pair with iPhones. For the iPhone, most features will revolve around the camera….Snapchat style filters and possible after the fact re-focusing of pictures.

So much for Netflix and chill. Dolby Labs is using biosensors to detect how we are reacting to movies and TV shows. Theverge.com says the tech has been licensed to Netflix to use in their new series Iron Fist. Right now, the setup is far from subtile….the rig includes a 64 channel EEG cap, a wrist tracker that picks up heart rate and perspiration, one of those oxygen sensors on a fingertip, and a thermal imaging camera aimed at the viewer. The setup produces data on what scenes make hearts beat faster, what makes cheeks flush, and what ones put them to sleep. Netflix had already been using eye tracking tech to analyze how viewers reacted to their content. I feel like we aren’t far from a jack in the back of the head like in ‘The Matrix.’