The results came after analyzing 178,438,876 sources of data from November 21 to December 22 and measuring the participation, media coverage, communication level, and community awareness of each actor.

Ha Jung Woo took the first place in December’s brand reputation rankings with a total score of 8,686,565. Hyun Bin came in second with a total score of 7,532,811 followed by Jung Woo Sung with a score of 7,498,557.