Parallelsession – Michael King (iPullRank)

Room 1 | 12:10 – 12:45

Actionable and Optimal

In this talk, Mike King will discuss the methodologies which govern successful SEO in 2018. Key takeaways will include the anatomy of actionable SEO recommendations, how to understand what it takes for your recommendations to actually be implemented and how to deliver the most optimal recommendation possible. Mike also touches on why certain SEO arguments need to stop and why SEOs need to understand and embrace newer technologies and how they fit into the modern SEO framework.

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.

Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.