To improve sales and marketing effectiveness, Sidetrade Acquisition categorizes your priority leads and sales opportunities on the likelihood to convert at the highest value.

Customer DNA shows trends within your target market

Using proprietary reach scoring, Sidetrade Acquisition predicts and automates personalized email sequences for your sales teams to target buyer personas who are most likely to engage. Sidetrade Acquisition sorts the responses and prioritizes follow up based on our proprietary engagement scoring so your sales teams can best focus their efforts.

Sidetrade Smart Explorer

Sidetrade Lead & Opportunity Scoring

Lead & Opportunity Scoring categorizes your priority leads and sales opportunities on the likelihood to convert at the highest value. With this actionable insight, you can focus your sales and marketing teams on the right opportunities at the right time and also increase conversion rates by delivering better quality leads and opportunities.

Sidetrade Smart Engagement

With Smart Engagement, your sales teams can engage with priority prospects from wherever the lead comes (Sidetrade, your CRM system, or any web source) through a single click. Personalized engagement scenarios can be automated based on reach scores so that your teams focus on the prospects most likely to engage. Intelligent algorithms sort responses and prioritize follow up according to an engagement score.