Visure Solutions Opens US Headquarters, Extending Reach into North and South America

Visure
Solutions, the market leader in Requirements Lifecycle Management,
today announced it has extended its market reach into the Americas with
the opening of a new Headquarter Office in San Francisco, CA. Under the
direction of VP and COO Dr. Moustapha Tadlaoui, this new US office will
carry the leading requirements engineering solution, Visure
Requirements, into both North and South America. To establish an
immediate stronghold, Moustapha is first targeting mature embedded and
systems markets such as avionics, aerospace, automotive, and medical
that understand the need of managing requirements. His next goal is IT,
where market needs and business requirements drive product development
at an almost overwhelming pace—one which only can be managed with
automated requirement definition and requirement management tools.

Founded in 2008, Visure Solutions has firmly established itself in the
European market, achieving 150 percent growth over the last several
years. The opening of offices in Spain, Germany, and the UK has enhanced
Visure Solutions’ international sales and extended the Visure
Requirements brand, formerly known as IRQA, across a plethora of
industries including IT, financial services, aerospace and defense,
telecom, medical, automotive, and transportation. Visure Solutions has
become a recognized leader in providing innovative Requirements
Definition and Management.

Visure Solutions chose Dr. Moustapha Tadlaoui to direct US operations
because of his stellar track record in creating and building new
businesses from the ground up. In the past, Moustapha increased the
French sales revenue of ATTOL Testware, an IT software testing company,
250 percent in his first year. He then went on to launch and develop
ATTOL’s European business, building revenue and customer base to $9.1M
and leading the company through its acquisition by Rational Software
Corporation (now IBM Rational) in 2001. After successfully transitioning
ATTOL technology to Rational offices in the US, Australia, and Japan,
Moustapha, an entrepreneur at heart, created and set up US offices for
LDRA, a leading provider of software test and verification tools. As
LDRA’s vice president of sales, Moustapha established the LDRA brand
first in the US and then in South America in the heavily regulated
markets of avionics, defense, medical, and automotive where software
testing is critical in proving software reliability.

“Visure Solutions has, year after year, achieved 100 percent growth,
extending its international sales through its European offices and now
in the Americas,” noted Joe Cisneros, CEO Visure Solutions. “Moustapha’s
drive, his twenty-five years of experience building fast-growth,
market-leading technology companies, and his expertise in both the IT
and embedded systems markets will accelerate this growth. We are
counting on him to significantly grow sales in the Americas and to
establish Visure Solutions as the preferred global provider of
requirements lifecycle management solutions.”

Visure Solutions offers companies a way to gain assurance that their
software functions as specified and can meet product deadlines using
Visure Requirements, a requirements engineering solution that spans the
entire development lifecycle. As a field-proven tool, Visure
Requirements improves the quality and tracking of system requirements
through automated requirements specification and change management.
Visure Requirements enables companies to support and streamline their
requirements processes, collaborate more effectively, improve quality
and reduce risk.

The importance of robust, reliable systems has grown significantly as
software controls more and more of the infrastructure that maintains our
lifestyle, economics, and society. This criticality has led to increased
regulation of software by governments and industries that require
companies to prove the compliance of their systems by tracing each
requirement through all stages of development and testing to validation.
Visure Requirements is a best-of-breed requirements solution that
enables system engineers and developers to improve the quality of
requirements definition as an essential first step in boosting software
quality.

As the differentiation between IT and embedded blurs, and technology
plays an increasingly important role, ad-hoc paper processes cause
budgets and development time to balloon out of control. Visure
Requirements becomes the process backbone that enables companies to
regain control of their own development cycle. It provides a relational
matrix that automates and graphically illustrates the links between
software code and the regulatory processes or market needs detailed in
the requirements throughout all stages of software development. Visure
Requirements helps standardize and enforce requirements definition so
that project collaboration is possible—whether between various software
groups or with hardware or mechanical contributors both inside and
outside the company.

“Consumer feedback for devices such as smartphones, tablets, and cameras
must be integrated into new products within six months or a company
loses the market edge,” Moustapha noted. “To incorporate product changes
on the fly like this, companies must automate their requirements
management and employ a dynamic requirements engineering solution
capable of outlining the feasibility of system changes and of reusing
successful components in future product lines. Visure Requirements does
this, making it an ideal solution for any complex development, whether
consumer or regulated.”

Although the US office opened just 3 months ago, Moustapha and his team
have already closed several deals with new Visure customers. As a
qualified training facility for the International Requirements
Engineering Board (IREB), Visure Solutions is actively training both
hardware and software systems engineers in the science of how to define
and manage requirements, thereby establishing Visure Solutions’
leadership and expertise with systems engineers in the Americas. Channel
partners, such as LDRA, help Visure Solutions gain traction in regulated
markets where systems integrators must demonstrate fulfillment of
requirements through requirements traceability from high- to low-level
requirements and their tests. The entire system must be fully tested and
proven to fully comply with standards, such as the avionics’ DO-178B/C,
medical’s IEC 62304, automotive’s ISO 26262, or industrial safety’s IEC
61508.

Visure Solutions is the market leader in Requirements Definition and
Management. Through its Requirements Lifecycle Management platform,
Visure offers powerful and innovative solutions that enable its
customers to develop the highest quality products, systems, and
services. Visure Requirements' quality, state-of-the-art features, and
benefits are endorsed by the world's leading organizations.

Visure's team has a unique and profound experience in the development
and implementation of requirements solutions.

Visure Solutions, Inc. is headquartered in San Francisco with branch
offices in Spain, United Kingdom, and Germany. Visure has leading
distributors worldwide in Austria, Benelux, Brazil, Canada, China,
France, Italy, India, Mexico, Portugal, and Scandinavia. For more
information, please visit www.visuresolutions.com.

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