In the case of cannabis conferences, which often feature all-male speakers, people should “demand that there be gender diversity on these panels,” she said. “You can always put a woman forward.”

And men have a role to play in ensuring there is fair representation in senior roles, according to Barinder Rasode, CEO of Niche Canada and founder of SheTalks, a women’s speaker series.

“Are men just asking men?” she says. “The bro culture is big in cannabis.”

Is there a glass ceiling?

Corporate support for addressing the division is limited.

Of the 25 cannabis companies analyzed by MJBizDaily, none have specific gender policies pertaining to the number of women on their boards.

Alison McMahon – founder and CEO of Cannabis at Work, a leading recruitment and training firm in the cannabis space – sees a balance of men and women applying for entry-level positions.

However, the ratio of men to women applying for senior-level roles is 4:1.

“It’s not overly different from other sectors,” she said. “There are more males that have started these organizations, and we tend to hire people like us.”

Meaning: Men are more likely to choose male candidates.

McMahon said the demanding nature of building a cannabis company from the ground up, on top of social circumstances particular to some women, often act as barriers to their successful promotion in the industry.

“It’s (often) the female that has more home-based responsibilities,” she said, referencing women who juggle family, extracurricular activities and work functions.

When women consider taking high-powered jobs in the cannabis sector, they’re also weighing the risk to their family, Gordon said.

And the risk of failure is high.

“It’s harder to jump in.”

In addition to familial duties, women tend to be more self-critical, according to Rasode. This, in turn, leads them to apply for fewer positions – a trend that’s not unique to the cannabis industry.

She said studies indicate that men are likely to apply for jobs when they have only 60% of the qualifications listed – whereas women will not apply even when they have 80% of the qualifications.

So when more men than women are gaining senior-level experience already, it’s a cycle that becomes difficult to break.

“We create our own confidence gap,” she said.

Moving up

Samantha Roman, founder of Credible Cannabis, believes women can create a unique role in the industry.

“You need to find a way to be part of the space,” she said, adding that assessing your risk tolerance and skill set are critical steps.

“Everybody who wants to be in the sector will find something to offer.”

Even in cases where women don’t feel completely confident that their past work experience is a good fit, they should still try.

“If you want to start a brand-new organization from ground zero – do it,” Roman said.

Though it can be hard to appear tough, feminine and in charge – issues Gordon grapples with each day as she dons her suit – she said women need to have faith and confidence in their ability to lead.

“Standing out is something that you have to do,” Gordon said.

Part of that includes becoming well-versed in every facet of the business, including how to raise capital, talk with investors and build a brand.

Since Valleriani’s Twitter list made the rounds, more men have offered to help change the status quo, according to Gordon.

“Men stepped forward to say, ’How can I help?’” she said.

Rasode says inroads are being made.

“In the last year there is more of an awareness than there has been in the past,” she said. “I think we’re going to get this right.”

LOL Good fucking grief.it just doesnt end.this has agenda written all over it.biggest pot heads i know are woman.this makes me sick.as far as i know most women run the legal weed industry.no one wants to buy weed from some fat hipster when they can get it from a hot bud tender.this is just laughable BS

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Nah they need female board members to understand female end users. Because the business side totally gets what the consumer wants, gender to gender.

This article is absolutely retarded. I know of 3 dispensaries in my town (US) owned by a Canadian firm CEOd by a female. I think the fact she lives in another fucking country is a bigger issue than whether she's packing meat or not.