Blog

Privacy is a fundamental human right, but is it at odds with the drive for personalised marketing? The recent release of Safari’s Intelligence Tracking Prevention (ITP) 2.1 takes a huge step in protecting users’ privacy from first-party cookies. What is ITP? ITP or Intelligent…

Google recently announced new updates to its analytics platform. Our Technical Analyst, Sarika Patel, explores their function and how valuable they are. If terms such as “Search bar” and “Cross-device conversion” leave you feeling confused, read on. Search bar What is it You can now…

Mezzo Labs and Tealium hosted digital leaders from the travel sector, to understand more about the impact of new technology on hotels, airlines and travel agents. On Thursday 21st March, Mezzo Labs and Tealium brought together about 20 thought leaders from the world of travel…

Who is more suitable to answer your questions about the Mezzo Labs’ Graduate Programme than our Graduate Analysts Gaia Antonaci and Ibrahim Lawal? They share what made them choose our programme, a typical day at Mezzo Labs and how the team’s values helped them grow…

If you’ve heard about Adobe’s new tag management system but need more info, read on. Our Technical Analyst Francesca DelGuidice describes the key similarities and differences between Adobe’s DTM and Launch and the benefits of migrating. Adobe Launch was released to all customers in March…

We are excited to announce that we have been accreditated with the Health and Wellbeing award, recognising outstanding places to work, strong company culture and the importance of employees’ physical, social and psychological wellbeing. “I want to build the best company anyone has ever worked…

We know that digital analytics can be incredibly powerful and insightful, yet sometimes the breadth and depth of data available can prove complex to refine and share internally. One of our goals at Mezzo this year is to work closer with our clients, to understand exactly where the challenges are, and to find new ways to help them solve them. That’s where Tracy, our new Principal Consultant comes in.

Mezzo Lab’s Hong Kong Managing Director, Patrick Milburn, discusses the role of personalised customer experience in maximising company revenue. Why do you think personalisation has become such a huge trend during the last few years? Is it because of factors such as intense competition…

Alex Holman-Butt talks about his experience at the Lisbon Web Summit as well as the future of Uplifter, the AI-driven insights tool for Google Analytics. 1. Hello Alex. You recently attended the Lisbon Web Summit, an event which has been described as the world’s…

Chris Wallis, Senior Optimisation Executive at Mezzo Labs, explores the benefits and risks of testing during peak promotional periods. Black Friday is fast approaching, bringing with it great opportunities for vendors great and small to test and optimise online. But it’s not all plain sailing….

Tom Davenport lists his favourite tools and languages for data science. There are loads of tools and languages that a data scientist can use nowadays. Here are a few of the ones that I turn to… Languages for data science According to a poll by…

Our resident data scientist, Tom Davenport, talks through his favourite websites for learning data science. I get asked a lot about the best way to learn data science. You can go on a course at a college or university, but there are many online learning…