Vineet Gupta and Aditya Kanthy are DDB Mudra Group's new flag bearers

Madhukar Kamath, group CEO and MD, DDB Mudra Group, has finally decided to call it a dayETBrandEquity | March 21, 2017, 07:56 IST

(LtoR) Vineet Gupta, Madhukar Kamath and Aditya Kanthy.

Madhukar Kamath, the group CEO and MD, DDB Mudra Group, has finally decided to call it a day. Effective April 1, 2017, Vineet Gupta, currently the chief digital officer, DDB Mudra Group will be appointed as group CEO (designate) and Aditya Kanthy, currently the chief strategy officer, DDB Mudra Group will be appointed as group managing director (designate).

Effective July 1, 2017, Gupta and Kanthy will formally take over their new responsibilities. To facilitate the transition, Kamath will continue to work closely with them as executive chairman of the DDB Mudra Group, till end December 2017.

Commenting on the development, Chuck Brymer, CEO, DDB Worldwide, said, "Madhukar and I have been working on the transition process for over the past year. We have undertaken a fairly comprehensive evaluation of talent, both externally and internally, and I am glad that we’ve identified the new leadership team from within the Organisation. The transition process couldn’t begin at a better time, with 2016 being one of the best years for the DDB Mudra Group in terms of both revenue and margin growth. Both are immensely talented, business oriented and client focused. They bring together diverse skillsets of growing businesses by building and leading excellent teams."

"At the beginning of 2016, I had announced my intention to retire from the Group by end of 2017. I have always been a firm believer in empowering young talent and seeing them deliver beyond expectations. Vineet and Aditya have exemplified this in their respective careers so far. As a team, they bring together the best of business, technology, strategy and an appreciation of creativity. I am excited about the next three-quarters where I will work closely with Vineet and Aditya in ensuring a smooth transition. I congratulate them and wish them all the best," added Kamath.