Lower Costs

Adding linens to bare tables was a quick fix but the biggest surprise to me has been that business has increased and the cost of the linen hasn't affected me at all. We've decided to stay with linens from now on.

We are in the business of creating experiences, so every step is important to us. We actually had customers asking us how they could get the napkins because they were so impressed that they wanted them for home use.

We use Signature® on our tables at High Cotton because it is consistent and made in the USA, which is meaningful to us. Having a fully dressed table helps us convey the ambience we wish to project to our customers.

Industry Trends

With unrivaled quality and a charming design, Signature Stripe by Milliken takes napkin innovation to a whole new level. Milliken and Company recently featured Signature Stripe in a blog post that notes both the distinct advantages of this napery line, as well as the impact table linen has on the...