Twitter Ads

Twitter confirmed the deprecation of lead gen campaigns and lead gen cards via a post on TwitterCommunity.com last week. Here is a screenshot for quick reference: We’ve got two different dates here: February 1st – No more creating Lead Gen accounts via the API March 1st – No more viewing Lead Gen Cards via the

If you’ve logged into your Twitter Ads account recently, you may have noticed a new look in your Ads Manager with their new beta. Today I’ll take you on a tour of the new interface to help you get familiar with the new options you’ll have. Ads Manager Dashboard Here is where you’ll start. You’ll

Happy Friday and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And Here’s What We Learned: Everything you need to know to hopefully make your next Twitter campaign the best it can be. WordStream Danger, Will Robinson! 3 Default AdWords Settings to

“But they’re already my customers. Why should I tag them?” – Anonymous SaaS Owner Well my friend, that’s what I’m here to talk to you about. Tagging your customers can have numerous different benefits from preserving ad budget to calculated expansion. But let’s jump into how you tag them really quickly, then we’ll get into the

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn’t laugh at that commercial during the Super Bowl, well, I don’t know how you can sleep at night! Anyways, on to the topic at hand. While I personally manage campaigns that span numerous verticals in e-commerce, lead generation, B2B and B2C capacities, I always

You may have read Twitter’s announcement of their latest ad format last week. The new ad format is called the “Conversational Ad” and rightly so. The ad format facilitates social conversation around certain hashtags of the brand’s choosing. Read on to find out how this ad unit works and how you can make the most

Account access is one of the first steps in most agency/client relationships. I was recently doing this with a client and realized that it can be confusing to someone who hasn’t done it 20 times already. So here is a screen-by-screen tutorial for granting Twitter Ads access: Granting Twitter Ads Access For starters you need

“An image is worth 1,000 clicks.” Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to image based. Whether it be Facebook, Instagram, Bing Native Ads, or another, without exception, every new channel of advertising that’s come out recently has some form of a

At the end of October, Amy and I flew across the pond to speak at HeroConf in London. I shared advanced Twitter advertising strategies and tips for finding and connecting with your audience including: Game of Thrones is a brilliant filter to view the world through… I promise! Helpful tools for managing and editing ad

Ok e-commerce advertiser friends. Time for a wake up call! How many of you have your e-comm blinders on and are solely focused on your Google/Bing Shopping Campaigns and product feeds? Sure, product ads on search are amazeballs, but they aren’t the only game in town. GDN Dynamic Product Ads Not new, but easy enough