NEW YORK, September 25, 2012 – King Features, worldwide licensor of Betty Boop and Popeye among many other properties, announces the appointment of BR Licensing as its agent for Brazil, effective October 1, 2012. Based in Sao Paulo, BR Licensing has built its reputation as an agent on its expertise with classic brands.
Many of the executives at BR Licensing came from the former ITC Licensing, which broke ground in the licensing industry by introducing... Read More