Quality franchisee opinion research is much more than a simple survey! FRI was the first and remains the only research firm to recognize the importance of comprehensive and confidential franchisee opinion research data which is critical for long-term sustainable brand growth.

FRI's focus is research, and does NOT sell leads or advertising. FRI’s World-Class Franchise® certification is the highest honor any franchise can earn, because it is independent, third-party research documentation of a brand’s extraordinary franchisee experience.”

The Franchise Research Institute measures franchise performance from the perspective of franchisees through scientific, confidential, comprehensive franchisee surveys. FRI is the original auditor of franchisee satisfaction/validation. FRI's focus is research, and does NOT sell leads or advertising. FRI’s World-Class Franchise® certification is the highest honor any franchise can earn, because it is independent, third-party research documentation of a brand’s extraordinary franchisee experience.