INTERNATIONAL TRADE FAIR FOR COSMETICS,
HAIRDRESSING AND HEALTHY LIFESTYLE

O2 arena - PRAGUE 9
3rd and 4th September 2010

Organizer: BEAUTY EXPO s.r.o.

P R E S S R E L E A S E

The autumn section of the 10th anniversary trade fair of cosmetics, hairstyling and healthy lifestyle took place in a quite uncommon spirit – in the sophisticated, timelessly modern premises of the O2 arena.

At the new location the trade fair was more intensely focused on trends in the areas of cosmetics, beautification, face and body sculpting. Exhibiters represented about 350 brands, most of them permanently showcased in kiosks with a long line of innovations in all areas of cosmetics: new methods of skin care, new methods of fashion nails, nail art, foot care, volumizing or lengthening hair, tattoos, permanent make-up or for example tanning or shaping the face and body using instruments, face padding and plastic surgery. Hot innovations in make-up, hairstyles and fashion forming under the hands of big-name masters here at home and abroad were on display all day on the main platform.

The WORLD OF BEAUTY & SPA trade fairs place an ever increasing emphasis on beauty as the harmony of body and soul, and exhibits of the numerous types of massage, aromatherapy and other methods of relaxation, so comforting with the stresses of daily life, were increasingly sought after. Experts also offered requalifications and other education in other areas, of course, such as cosmetics, image consulting, hairstyling, fashion nails and podiatry, as well as courses teaching other natural methods of health care.

Like ever year, competitions were part of the “highlights” program of the trade fair. The Czech Championship in Make-up took place on Friday with international participation in cooperation with the Union of Cosmeticians and Pavel Bauer, where the finalists from the June Union of Cosmeticians competition in the Kaiserstein Palace advanced. Winner Markéta Štorkánová, whose work could inspire businesswomen everywhere to create a new image, gave the best interpretation of the theme of this competition, which was “Business Make-up”. Podiatrists welcomed their “Podiatry Day”, seminars related to the expert competition “Most Beautiful Feet” led by Jaroslav Fešar from the CPS. A product competition for the title “A Product of Good Quality” was prepared in partnership with PROKOS under the heading BEAUTY EXPO & PROKOS PRODUCTS AWARD. Announcement of the results for the “Masseur of the Year” and also further voting in the Union of Cosmeticians competition “Top Beauty Salon” took place onstage.

Saturday saw a range of traditional competitions: “Czech and International Championship Competitions in Nail Design” in the categories “gel” and “acrylic”, with the winners advancing to the international competition in nail design in Düsseldorf (of 31 competitors, in 1st place came Monika Vernerová – I. BEAUTY EXPO CUP – international category, Veronika Beníšková – champion in the “gel” category and Andrea Hendrychová – champion in the “acrylic” category); a competition in nail art called “Beautiful Hands and Feet” also took place (Radka Bucharová was the winner).

A new announcement was made about the 1st YEAR OF THE COMPETITION OPEN TO THE WHOLE HAIRSTYLING WORLD“INSPIRATION 2011”. Jan Cigánik, Blanka Hašková, Jan Hlaváček and Martin Loužecký sponsored the competition and it was judged by a prestigious international panel of judges comprised of Iveta Weiselová – Slovakia, Leonardo LLa – Italy, Saverio Palma – Italy, Martha Ronke Ayoorinde – Nigeria. The competition winner, Ondřej Veselý, won CZK 100,000.-, all fourteen finalists won a deluxe professional PARLUX 3800 hairdryer, luxurious furniture from BEAUTY STAR, gifts from prestigious hairstyling companies, unique diplomas and the chance of presenting at other competitions abroad.

FRIDAY 3. 9. 2010 10.00 - 14.00 - 6. SEMINAR for members of the Czech Podiatric society as part of podiatric training - orthopedy in podiatry in the salon allocated for the Czech Podiatric Society

Running on both days:Beauty Service Stand - Framesi: a show running throughout the day of cuts, colours and styling Nikostas stand: Chemical peeling PeelosophyThe Czech Podiatric Society stand: examination of the soles of the feet on a PC scanner and consultation about taking care of your hands and feet