6.
Powerful Market• Lifestyle market = 26% of all US households• 69,000,000 strong• 94.6% of them own the land they live on• Growing at the rate of 2% per year• Located in every state in the US www.hubbardlife.com

16.
Hubbard Lifestyle Vision• Build the products, support and marketing program on the Hubbard brand.• Build Hubbard Brand Loyalty• “Hubbard for Life” www.hubbardlife.com

17.
Hubbard Lifestyle VisionThe Plan• Hubbard Life Program will be introduced in 3 Steps. – Initial introduction at 2011 National Sales Meeting – Second step will be January/February – Third step by Fall of 2012 www.hubbardlife.com

42.
National Advertising• Ads placed in Hobby Farms and Living the Country Life – 2 issues – Hobby Farms – 4 issues – Living the Country Life – Promoting the Hubbard Life brand in first year – Species specific ads in second year• RFD TV www.hubbardlife.com