showcase barcelona issue 13

Jan 2004

Welcome to the January 2004 Newsletter, brought to you by Production Paradise Barcelona. Like always we offer you "The Latest" about photo productions, video-, commercial- and film producers, model agencies, rental studios, locations, equipment suppliers and other related services in Barcelona.

On our website www.productionparadise.com, you will find the most important addresses of service companies for audiovisual productions as well as the daily weather, hotels and restaurants in Barcelona.

Our "photo of the month" is a homage to photographer Helmut Newton, who died this weekend in a car accident. Production Paradise mourns for a great artist. His work will keep on inspiring all of us.

January 15. Bcn: 21º C, Sunshine - The New Year started warm, sunny & full of challenging projects.

"We finished exciting shootings for Danone, Kellogg's, Chupa Chups, Amena and BBVA, as well as a complex 3 day shooting for Henkel - one product, 4 brands, 4 country versions (France, Germany, Italy and Spain). After that, we were able to enjoy our holidays and now we have started again working on projects for Renfe and Mastercard.

2004 started early for Setup Productions: A collaboration with InHouse Paris for Lane Crawford Retail Hong Kong saw our team again busy in the streets and hottest locations of Barcelona. Photographer was Ramon Escobosa, Styling: Macarena Nico, MakeUp by Juanvi (Servimatge).

While you read, we are in full swing with the campaign for German Baer Shoes and photographer René Schwerdtel from Germany.

Setup Creative: Setup is also proud to announce the launch of its creative department. Along with a unique sense of service, Spanish clients can now book selected photographers and directors, make up artists and stylists with our booker Laura Gomez. We thank everyone for their outstanding help in getting our project on the way and those who were present at the opening party for being there.

Insitu produced the worldwide campaign for Philip Morris, the product was L&M cigarettes.

This campaign was shot in different cities of the world, trying to pick up the feeling of each place. This time they took the best of Barcelona: Two Dj's created the best environment to shoot more than 20 models at different parts of the city.

The American top model Amy Wesson landed in Spain, care of SS&M, to lend her image to Pronovias, becoming the viewpoint of the well-known photographer Alfonso Ohnur.

Another top, who recently visited our country, is the male model Evan Kidd, protagonist of campaigns such as Valentino, Burberry or Hugo Boss. He can be seen in the latest edition of Tendencias through VictorMoscardo's lens. The very same photographer is the author of images, also for Tendencias, of the Russian model Valeria Zuban (SS&M), who is settled in Barcelona.

Miquel Arnal shot the fashion catalogue for Genfins on a Land Rover Convertible, built in Birmingham in 1953.

For the spot of "Orange Mobile Phone" we had to transform a Peugeot 406 into a Police Car. This Police Car was the result of a study of different Police Cars around Europe. It was full equipped with Megafon, lights, sirens, radio, (we listened to the local Police), and a partition wall to isolate prisoners.

For a Video Clip with a Belgian singer, a Mustang, built in 1971,was needed, with a 5000 cc motor, painted and personalized. It was a car from the scrap yard and had to be totally rebuilt. The spot were taken in Barcelona, with the singer and our precision driver Jordi Milian driving.