Pay Per Click (PPC) Managment From A PPC Company

Want More Clicks, Leads, and Sales? You Need Pay Per Click Management (PPC) by a Top PPC Company.

You may know that 97% of online experiences begin with a search engine, but did you also know that on average, 41% of clicks go to the top 3 paid ads on the search results page?

PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results. But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? We do.

Our PPC Management Company Is a Google Partner

Despite our strong collaboration with Google, we have no interest in our customers spending money on Google if it’s not going to be of value to them. Nor do we receive any part of the media spend that our customers use on Google AdWords. Rather, we focus entirely on what gives our customers the best ROI.

Sometimes AdWords isn’t the right solution for a company, in which case we recommend other channels.

We work closely with our customers. First we agree advertising goals with the customer. Is it new leads? More traffic? More sales? Everything can be measured via Google Analytics, and we set up relevant conversion goals.

Then we analyse which search words exist in the “market”. This is combined with the search volume for different search words, expected click prices, and what the competition is.

We group campaigns according to business and product areas and regularly optimise based on which ads/search words work and which don’t. We always stay focused on ROI and price per conversion per ad.

CUSTOM, DATA-DRIVEN ADS, INCLUDING:

Researching keywords to find what and how your customers are searching for your services

Creating ad copy and creatives for high-performing ads

Split-testing ad copy and creatives

Conducting competitor research on ad copy and creatives

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PPC AD TRACKING AND ANALYTICS, INCLUDING:

Tracking average ad positions by campaign

Tracking click-through-rate

Tracking and optimizing cost-per-click

Tracking leads, calls, and sales

Attributing revenue to each paid campaign

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PPC CAMPAIGN MANAGEMENT, INCLUDING:

Managing and tweaking bids for each campaign

Monitoring keyword search queries and adjusting bidding

Monitoring the average position, click-through-rate, and cost-per-click

And more optimizations for campaign improvement

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PAID SEARCH CAMPAIGNS, INCLUDING:

Paid ads that target consumers based on their queries in search engines

PPC-ad-specific landing page optimizations

Coordinated paid search and SEO campaigns

Display advertisement campaigns

Retargeted ads and remarketing campaigns

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PPC ADVERTISING ACROSS MULTIPLE PLATFORMS, INCLUDING:

Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more

YouTube advertising

Google AdWords campaign management

Google Local Services ads management

Bing Ads campaign management

What Is PPC? What Does a Pay Per Click Management Company Do?

Get Found › Get Noticed › Get Leads

PPC stands for pay per click, which is a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked. Cost per click (CPC) can run anywhere from R0.25 to upwards of R809.00 for the most competitive keywords.

A pay per click management company like Web Expressions handles all the setup, design, copywriting, launch, and optimization of ads. Some PPC marketing companies only specialize in certain services. While we consider ourselves a jack-of-all-PPC-trades, we have more experience and expertise in some areas than others:

Services Our PPC Company Offers

Paid Search Campaigns – On average, 41% of clicks go to the top 3 paid ads on the search results page. Paid search ads target consumers by the keywords they type into the search bar, meaning it’s the best way to grab someone’s attention at the moment they’re looking for your product or services. Paid search campaigns.

Social Media Campaigns – The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms’ algorithms, it’s nearly impossible for businesses to be noticed—unless you put money behind it. Paid social media campaigns.

Google AdWords Management – Google AdWords is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of R28 in income for every R14 they spend in AdWords. Google AdWords management.

Google Local Services Ads Management – Google Local Services ads are meant for local businesses in specific industries. They are rolling out slowly across the United States, and Blue Corona has already launched dozens of successful campaigns. Google Local Services ads.

YouTube Advertising – YouTube is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies which use video ads in their marketing grow revenue 49 percent faster year-over-year than those which don’t. YouTube advertising.

Display Ads Management – Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs, you follow. Display advertising.

Shopping Ads (Ecommerce) Management – If you’re looking to sell more products, grow your business, and get more people to know your brand, a shopping campaign can help. Ecommerce ads.

Which Pay Per Click Management Services Are Right for Me?

Good question! The best pay per click management services for you actually depend on your specific buyer’s funnel, your budget, and your goals. We highly recommend getting a PPC audit done before making any decisions, because it will give you a definitive answer. However, you can roughly match your buyer’s funnel with the best PPC ads using the diagram below:

Should You Hire a PPC Agency?

If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first-page visibility—search engine optimization services or PPC advertising and management.

SEO is valuable because more people tend to click organic listings over paid ads (it is estimated that 60% of searchers only click organic listings over paid listings while 40% don’t know the difference—if the listing looks targeted to what they searched, paid or organic, they’ll click it).

If you set up a pay per click account on Google AdWords, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!

Why Hire a PPC Company to Manage Your Pay Per Click Ads?

Pay per click (PPC / CPC) platforms like Google AdWords is self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI from a PPC advertising campaign.

Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage. For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1. If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.

At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least R8,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!). For the average small business investing in pay per click advertising services, it’s far more cost-effective to outsource pay per click set-up, management, and on-going optimization.

Switching PPC Companies? Get a PPC Audit Done First

Before you invest a penny with a PPC company in South Africa or elsewhere you need a PPC campaign audit to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important.

If you already have an existing Google AdWords account, our team will start with a pay per click audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.

For clients utilizing us for PPC management, we handle it all.

PPC Management Pricing: How Much Does PPC Cost?

Each package we create is custom, depending on your budget and your goals. However, there are a few industry standards when it comes to how much your clicks will actually cost.