Chocolates and flowers go hand in hand with Valentine’s Day, which is great if you happen to be a chocolate or floral brand. But this is 2018, Valentine’s Day traditions are no longer mandatory, which is fortunate because chocolates last a matter of seconds and flowers don’t last more than a week. For Valentine’s Day 2018, retailers considered the day

Affiliate Marketing in consumer finance (Link) – Affiliate Marketing Ad Spend has grown to 14.1% of the Big 4 Australian banks Ad Spend in 2016, up from 11.7% in Calendar Year 2015 – Spend is largely through comparison sites, like Finder.com.au – Total Ad spend for the Big 4 banks grew by 5.6% in Calendar Year 2015. AWIN’s Black Friday Statistics

Well if the last year of Navigate’s existence is anything to go by, we could be forgiven for thinking that Christmas this year started in January. We’ve spent the last 11 months giving and delicately managing our perennial conundrum – the beastly 2 worded topic that strikes hope and fear in equal measures into MD’s of media agencies around the

Pritchard took to the stage at the IAB Annual Leadership meeting and called for digital media “to grow up”. His call to action and request to the industry, “we need better advertising to drive growth, enabled by media transparency to drive a clean and productive media supply chain”. The issues Pritchard talked through were not new with numerous cross-body initiatives

On the back of the Performance Marketing Awards on Tuesday evening, it was wonderful to come into the office yesterday morning and find out we’ve been shortlisted for our work with two of our clients at this year’s The Drum Digital Trading Awards. We have been shortlisted in two categories: Best Use of Performance with Monarch and Best Paid Search

Take your mind back to a time where online shopping was not as readily available as it is today, where you had to ensure you had enough money in the bank before a purchase, or ensure your credit card had balance for those large purchases. I remember wanting to purchase a dress for a party, and not being able to

There are so many factors a business must take into account when considering to partner with an agency: what’s the ROI/CPA; how can you ensure KPI’s are met; do you have enough experience handling similar accounts… these are all things I consider as standard, no one ever got anywhere in life without showing and proving. That said, chemistry and trust