We feel fierce, courageous and unstoppable today !

Death Valley is a desert valley located in eastern California. It’s actually one of the hottest places in the world at the height of summer and driest place in North America. Despite the dry, hot summer conditions in Death Valley, springtime often brings a luscious bloom of colorful wildflowers. Just a little bit of winter rain can bring an abundance of life to Death Valley. The name of our SS 2018 Blooming Desert Collection is inspired by this phenomenon introducing various pops of colors, fabrics, and easy pieces to throw on during hot summer weathers.

Just like a wildflower in this huge place our #CheymaGirl is a blooming flower in our huge world. She’s determined to discover new places and step out of her confort zone. That’s why going hiking is a wonderful experience. Why don’t you go out into the wild, release all that tension. Guided tours seem to be a lovely way to explore this forgotten land and learn a bit more about its history.

Our #CheymaGirl is sporty yet feminine. We want her to be casual and confortable for her hike. Due to the hot weather flowy and light clothes are your go-to look ! Put on your CHEYMA cropped T-shirt and your pair of Cow-Boy Shorts and your ready to conquer and be the queen of the desert!

Of course don’t forget your hiking backpack and shoes, a hat and hydrate, hydrate, hydrate ! You’re in one of the hottest places on earth so take precautions. You can also accessorize your look with our Cheyma Choker.

A must have in your wardrobe: A classic cropped t-shirt but with a twist !

It’s going to be extremely hot so throw on your CHEYMA T-shirt. It’s available in pink sunrise with our logo on it. Show us you’re proud of being a #CheymaGirl.

This sweet elasticated choker will give a little whimsical touch to your outfit. Who said you couldn’t be feminine and sporty at the same time !

This week our #CheymaGirl is brave, bold, adventurous yet glamorous ! We want you to explore the world and be courageous. We only live once and you are a blooming flower in this huge desert, bloom into the better version of yourself and embrace who you are !