There is an immense reservoir of good will for public libraries and yet public libraries are struggling to stay afloat. Why is this? It seems that in our marketing efforts, we are being incredibly obtuse. But in what ways? How do we tap into Ghawar Field of public love for libraries? How do we make libraries sticky? Let's discuss.

Friday, May 2, 2014

In Spokane's weekly alternative news publication, the Inlander, they do a number of awesome things. One of the things they do is a weekly "Random Joe on the Street" type of survey where they ask a question on some given issue and record the responses. Here is the column from 3/2/12:

It's not Kassie's or Luke's or Dixie's or Heather's fault that they are off base. It's mine. More work to be done.