our mission

Providing safe products is a top priority at Target. We not only ensure products meet mandatory government safety standards, we also voluntarily test our products periodically to meet more stringent standards than state and federal laws require—and we place special emphasis on childrens' products, including toys. We make every effort to ensure a product’s performance and safety meets our high standards before being sold in our stores and at Target.com.

Target brand quality

We rigorously test our owned-brand merchandise before it arrives at our stores or at Target.com. First and foremost, we test products to validate that they meet or exceed safety and regulatory requirements; we also test labeling and packaging quality, and a product’s end-use performance.

product recalls

For your convenience, and in cooperation with governmental and regulatory agencies, Target maintains a list of products that have been recalled. The recall information provided is based on manufacturers’ and governmental agencies’ press releases that involve products sold only through Target stores and Target.com.

safety awareness

Guest safety continues to be a top priority for Target. Below you will find additional information regarding helpful safety initiatives and education to keep you and your family aware of potential safety issues.

product safety resources

We believe that cooperation among regulators, manufacturers and retailers is the only way to find solutions to issues of quality assurance and product safety; we're committed to being a productive part of that effort. For more detailed information regarding our formal response plan for product recalls and additional access to government regulatory agency websites, read more about our safety process.

frequently asked questions

We’re committed to providing you and your family with outstanding quality and unparalleled safety. Here's where you can find information about how and why a product was recalled and what to do if it affects you.