I was just wondering what exactly is being tested with the test Build-a-Bears? (ex. Giggly Piggly) Are they [the Build-a-Bear company] trying to see how popular those specific animals are and how the sales are to determine whether or not to release them normaly at a later date?

Originally Posted by juliabearfun21

Hmm, I've never actually thought about that before. I always thought it was just called 'Test BABs' because they were special and only avaliable at specific stores for a bit of time than it's released into all the stores.

Maybe they release the Test BABs at certain stores that get a lot of busneiss? Great topic, BTW!

Thanks! Yeah, I think that they are released only at stores that have a lot of bussiness; that would explain why I never see them around, I live in a rural part of the country.