Monday, November 27, 2017

COUNTRY MUSIC STATION CELEBRATES 100 YEARS OF CHEVY TRUCKS

DETROIT — For the last 100 years, Chevrolet trucks have found their way into the hearts and souls of fans around the world — and into countless country music songs.

In honor of the Chevy Truck Centennial, the brand has curated a Pandora station called Chevy Truck 100 to celebrate its connection with country music. The station includes country songs referencing pickups, such as rocking dance tunes about a Silverado with horns on the grille, love songs about a boy in a Chevy truck that had a tendency to get stuck and nostalgic tracks about ridin’ round with windows down on a summer night.

To access the station, visit www.pandora.com/ChevyTruck100.

Chevy trucks and Chevrolet are so common in country music because they play an outsized role in the lives of singers, songwriters and their fans, according to Frank Rogers, a record producer and songwriter with five Academy of Country Music awards and more than 70 Top twenty 20 hits to his name.

“At its most basic level, every song tells a story, while the very best songs also make an emotional connection with the audience,” said Rogers. “For artists, many of us grew up riding in a Chevy truck, making it a natural way to tell the story of our experiences. For our fans, a reference to a Chevy truck is something they can instantly relate to, helping make the story relevant to their life as well.”

For Sandor Piszar, marketing director for Chevrolet Trucks, the catalog of songs that reference Chevrolet trucks is a testament to the brand’s immeasurable impact on owners’ lives.

“We have built 85 million Chevy trucks over the past 100 years,” said Piszar. “In turn, our customers have created millions of memories associated with our trucks, be it working in the field or job site, cruising with friends or camping with families. That connection with generations of people is a defining characteristic of Chevy trucks, and something few other brands can match.”

This list would not be complete without input from our fans, who are invited to join the conversation at www.facebook.com/chevytrucks. There, Chevrolet enthusiasts can share their favorite Chevy songs and help complete the list of the top 100 country songs about Chevrolet Trucks.

ABOUT CHEVROLET
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.