Do You Like Your Skittles Mashed?

The new Skittles.com launched last week and left the self-absorption of their own website behind to focus on the social networking aspects of the Web.
The new homepage offers a widget navigation element positioned over a Twitter.com page showing real-time Tweets referencing Skittles. “Product” pages pull in content from Wikipedia, “Media” pulls in Flickr and YouTube content, while “Friends” hits their Facebook page.
It’s worth noting that the new Skittles site is a direct lift of Modernista’s site. You know what they say about imitation.

Creative technologist by day. Bowling instructor at night. VP at Corporate 3 Design in Omaha. Proud father and husband.

http://thefutureofads.com/ Cory O’Brien

I love the commitment to social media, but it’s definitely risky. (For instance, after the launch, many people starting tagging all of their tweets w/ #skittles, even if they weren’t related, so that they’d show up on Skittles.com)
If it works though, I expect more companies to follow this model.