Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July.

This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times.

The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were owed to a single post made prior to the study period.

The Sprite post in question is an animated GIF of a game of spin the bottle. Not very complex, but it captured the imagination of Sprite’s audience and isn’t something that can necessarily be replicated on other networks.

Hello all readers and welcome to our newish thing, which was called 'Crowdsauce'.

No doubt this shabby pun is in use in many places on the internet, but here it denotes a round-up post, potentially replacing our weekly infographic, where we can relax and share some fun or interesting stuff (caveat: mostly pointless).

It wasn't doing very well, named 'Crowd Sauce', so we've gamified the title a little bit. I hope you don't feel you were led here under false pretences?

It's time again to share the best digital marketing infographic we've seen this week, which this time comes from Dan Zarrella.

The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.

It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word 'like' in a Facebook post can increase rngagement by around 0.4%.

Over time, advertising spend has held a close correlation with consumer behaviour. A trend that has been consistent across print, TV, the web and now even Facebook.

However, one channel has proved incongruous with the rest: mobile. Report after report points to consumers worldwide spending more time on their mobile devices.

In Europe, the mobile revolution is well under way, with premium publishers typically generating 50% of their traffic through their mobile sites.

Despite this, mobile display only accounts for 6% of the display advertising spend in UK and lower in the rest of Europe.

As consumers spend more time on their mobile devices, it makes sense that brand marketers look for effective ways to capitalise on the high level of consumer engagement with the channel. But as we continue to wait for mobile display advertising spend to increase we all begin to wonder: will marketers ever be able to monetize mobile display effectively?

Can the publisher compete with the usual suspects like Google, Facebook and Twiter? Will rich media be the knight in shining armour that can save mobile?

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.