This paper asserts that cash transfers can have a life-saving impact, supporting women and men’s basic needs for food and other necessities during a disaster situation, without necessarily increasing GBV. It goes on to argue, however, that programmes such as the long-term Graduation model, which integrate cash-based assistance into wider resilience-raising interventions, provide a means of promoting social norm change and attitude change in the long term when issues of gender equality are explored and addressed throughout the programme.