I always love to listen to WBF posts even when they might seem to someone as the obvious things. These are exactly the things I discussed with my client at our last meeting and therefore hearing it from Rand assures me I'm going in the right direction.

I know some clients who intentionally created pages on their websites targeting a specific keyword and have done as far as on-site optimization is concerned everything so they would rank higher and they actually did. However these are pages that only search engines might find interesting and not the actual people. I fought really hard to get my point across to the client who did not understand why people who come to the page tend to leave it. Another thing was the outdated design on which we agreed to make some improvements in the following month. Nevertheless, even though you pointed out in one of your previous WBF posts, we have to find a way to convey the message in non-insulting way saying: "You're baby's just ugly." :) Some are just not willing to admit that there could be something wrong with the site itself and if that's the case, we really have a problem.

If I put myself in the shoes of someone who's searching for something, despite of finding what I've looked for, I always tend to look at other pages too and after scheming all the ones that caught my eye I decide to get back to the one I preferred the most. But as Kingof5 and you wrote in one of the comments above, it's really not common nowadays not to open different sites in new tabs on your computer.

Thanks again for sharing. Hopefully our clients will find our improvement suggestions as something which is worth taking into consideration and not as criticizing their work and efforts.