Equicorp Partners is best known for leveraging our collective experiences to build great and enduring brands

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a different approach to PARTNERSHIP

Equicorp Partners is best known for leveraging our collective experiences to build great and enduring brands

We partner with talented management teams of large legacy brands as well as proven entrepreneurs of emerging brands in the food, restaurant, and franchising segments, by providing growth capital, operational and financial management, and brand building support.

For over 20 years we have partnered with Freeman Spogli & Co., a leading private equity firm focused on investing in middle market consumer and distribution businesses. These experienced investors provide access to growth capital and long-term strategic advice to the management teams and companies they partner with.

Throughout our careers, Equicorp Partners has managed multiple brands in over 30 countries. We have been senior executives, franchisors, franchisees, and advisors for private and public Fortune 200 companies. But, most importantly, we have spent our careers developing enduring partnerships.

Our Current Investments

Our Approach

Our Approach

Building Brands

We have helped to build more than a dozen brands with the exact same passion to strengthen and refine the brand’s essence, to discover and promote the brand’s distinctive difference and to build brands for lasting success.

Building Operational Focus

We are – at our core – operators. It is what we love to do. As a result, we assist talented teams to perfect operating systems and build meaningful efficiencies. We stimulate innovative thinking and work to assist in the creation of operational excellence designed to deliver exceptional guest experiences that are both memorable and sustainable.

Building Financial Stability

We approach financial performance as though it delivers the final score – and it does. It is the measure of success we expect for building great brands and delivering great guest experiences and service. We solve problems and find ways to win.

Our Team

Our Team

Belatti is a Managing Partner at Equicorp and the former Chairman and CEO of AFC Enterprises Inc. (AFCE). He also currently serves as an adjunct professor at the University of Notre Dame. He serves on three Boards of Directors.

Holbrook is a Managing Partner at Equicorp and a 40-year veteran of the restaurant industry. He began his career in franchise and company operations with Arby’s and spent the last 25 years in executive management positions, to include the ownership of his own company.

Tanenbaum is a Managing Partner and Counsel at Equicorp and the former General Counsel to AFCE. Prior to joining AFCE, Tanenbaum was in private legal practice for over 30 years, specializing in business transactions.

Beilstein is a Managing Partner at Equicorp and was the former CFO of AFCE. He is currently the interim CFO of City BBQ. He recently served as the interim CEO of ACG Pizza Partners and served as Vice Chairman and CFO of Goldco LLC, a 110 unit Burger King franchise.

Beilstein is an Advisory Partner at Equicorp and most recently served as the President and COO of ACG Pizza Partners. He served as President and CEO for Goldco LLC, a 110 unit Burger King franchise.

Belatti is a Partner at Equicorp and serves as Director of Development to source and procure deals in emerging markets. He recently completed his MBA at Emory University, is an experienced restaurant manager, and international micro-finance entrepreneur.

Wray is a partner at Equicorp and an accomplished technology entrepreneur. He is cofounder of Swyft Media, a mobile engagement platform provider and was recently recognized by Forbes Magazine as one of the most influential people in Marketing and Advertising under 30.

Cohen is a Partner at Equicorp Partners and most recently served as Chief Administrative Officer and General Counsel of Popeyes Louisiana Kitchen, Inc. For over 20 years, Cohen was active in the company's strategy, M&A, real estate, franchising, supply chain, and legal matters. He began his career as a corporate and real estate attorney in private practice.

Our Tomorrow

Our Tomorrow

EquiFund is a collection of young and accomplished entrepreneurs and business leaders, working independently in a variety of industries and in markets throughout the world. Our ambition is to harness EquiFund talents, imagination and entrepreneurial spirit to cultivate new relationships, discover new opportunities, develop new management, and to build new partnerships for tomorrow.