Boudin Flagshp Store: No ordinary bakery, Boudin was established in 1849 at the start of the California Gold Rush and has been making San Francisco’s renowned sourdough bread ever since. When Boudin committed to building its flagship bakery, retail store and bistro at Fisherman’s Wharf, it wanted to capitalize on its unique history by creating a sourdough bread and mining museum that would appeal to the thousands of tourists who visit Fisherman’s Wharf each year. We were brought on to create the exterior and interior signage system as well as design interior graphics, and research and develop from scratch a museum that celebrated the history of San Francisco, sourdough bread and the Gold Rush.