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"The Best a Super Hero Can Get"

BOSTON--(BUSINESS WIRE)--Gillette, the world’s leading expert in men’s grooming, is taking its
game to a higher level today by announcing a new partnership with Warner
Bros. Pictures’ “Justice League” to embark on a mission: to evolve its
technology to meet the needs of even the most powerful Super Heroes.

Having already developed a variety of products that are precision
engineered to be “The Best a Man Can Get,” Gillette is especially
equipped to take on the highly regarded challenge of uncovering what
constitutes “The Best a Super Hero Can Get”—whether that be in Advanced
Grooming Studies labs around the globe or at Gillette World Shaving
Headquarters in Boston, Massachusetts.

Kicking off the partnership, Gillette has unveiled a long-form video
spot giving viewers an inside look into the types of considerations
its highly advanced researchers will need to bear in mind, as they face
this new challenge. From Aquaman’s saltwater irritation to The Flash’s
windburn, Gillette’s R&D team is on a quest to further understand the
grooming needs of this next generation of humans – the Justice League.

“We know the depth of R&D that it takes when it comes to engineering
razors that meet the needs of regular guys, and now, we are applying
that knowledge in a way we’ve only dreamed of doing before,” said Max
Menozzi, Vice President of Gillette North America. “In the process, we
are also looking to ‘Justice League’ experts—the fans—to provide us with
additional insights to consider for their favorite Super Heroes.”

And to up the “Justice League” experience even further, Gillette in
partnership with Warner Bros. is providing exclusive virtual reality
content, available now for free download via the Apple
App Store and the Google
Play Store. Through this interactive journey, you can join the
Justice League in a thrilling Virtual Reality experience that allows you
to step into the shoes and feel the powers of the iconic DC Super
Heroes: Batman, Wonder Woman, The Flash, Aquaman, and Cyborg.

For over 110 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 750 million
men around the world. From shaving and body grooming, to skin care and
sweat protection, Gillette offers a wide variety of products including
razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the
latest news on Gillette, visit http://www.gillette.com/.
To see our full selection of products, visit http://www.gillette.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Warner Bros. Pictures presents an Atlas Entertainment/Cruel and Unusual
Production, a Zack Snyder Film, “Justice League.” The film is set for
release in 3D and 2D in select theaters and IMAX beginning on November
17, 2017. It will be distributed worldwide by Warner Bros. Pictures, a
Warner Bros. Entertainment Company. Learn more at justiceleaguethemovie.com.