Tag: marketing

Carly Farlow

Manager, Digital Marketing

Carly joined Stratasan in April 2018 as the Digital Marketing Manager. She is taking Stratasan’s digital marketing efforts to the next level via her expertise in inbound marketing and deep Hubspot knowledge. Carly has carried her love of marketing from high school on through her college studies at Middle Tennessee State University, where she received a Bachelors in Business Administration in Marketing. Having previously worked in the tech space, Carly brings many years of digital marketing experience and knowledge to Stratasan. She is a Tennessee native who lived in Colorado for five years and made her way back to Nashville in 2016. When she isn’t focusing on all things digital, you can catch her on a hiking trail with her husband and dog, trying new food, or at a music concert.

Tanner Health System‘s C-suite and marketing department recognize the importance of using key data findings to guide their marketing efforts. Yet until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.

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“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.

On Tuesday, December 6 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will have a conversation on how to extend your Community Health Needs Assessment to create effective wellness initiatives from the inside out.

Are you looking to integrate the CHNA into your strategy?
Then you don’t want to miss this webinar.

All hospitals are required to conduct these assessments, so learn how best to connect and streamline your strategic planning and marketing activities to maximize your brand’s impact.

SHSMD is launching a new certificate series targeting intermediate and senior level strategic planners, and Stratasan is excited to be involved. This series includes expert faculty who will present on four module topics around data analytics. Each module will include live webcasts, discussion board questions, application assignments, and access to additional resources, tools, and reports. Completion of all assignments and successfully passing the final exam will result in SHSMD’s Certificate of Advanced Analytics.

Announcing our July Webinar

Bridging the Gap Between Your Strategic Plan + Marketing Execution

On Tuesday, July 19 at 11 a.m. (CST), Stratasan, in partnership with Ten Adams, will share key strategies for aligning your organization’s goals with your marketing plan. Considering the many roadblocks and barriers you, as marketers, face along the way—you can quickly find yourself off course!

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We’ll explain how you can better bridge the gap that exists between your strategic plan and marketing executions. We’ll also walk you through how to leverage various datasets to help you create clear, creative messaging and gain powerful insights that will help you realize greater success.