Following her popular “Don’t be a do-nothing b*tch” speech, which was one of many gems the Ronda Rousey dropped during the build-up to her UFC 190 fight with Bethe Correia last weekend, the UFC Women’s Bantamweight Champion bas begun to capitalize on the slogan’s popularity.

After the clip of Rousey’s “DNB” speech (which you can watch above) went viral on the internet and across the world, stemming from a rant she made during episode two of UFC 190 Embedded, attracting well over one million viewers, high above the average of a general “UFC Embedded” pre-fight preview clip on the official UFC YouTube channel, Rousey decided to capitalize on the movement.

On Thursday, the undisputed Queen of Women’s MMA kept the trend going by sharing the following photo of herself wearing a custom-made t-shirt that reads, “Don’t Be A ‘D.N.B.,'” accompanied by Rousey holding a photo that encourages a social media campaign, as it reads, “Don’t Be A #DNB.”

From there, Rousey went into social media promotion-mode, as well as marketing t-shirts with currently popular sayings for a good cause (charity). Click ahead to page two to see how something so small, like a quick “Don’t be a do-nothing b*tch” went from a simple off-handed remark, into something Rousey is turning into a social media phenomenom, as well as what will likely become a very lucrative t-shirt business.