The Laboratory ...

On advertising, creativity, selling art - online and otherwise, website design for photographers and whatever else is on my mind.

Where we experiment with spells, incantations, potions and traditional advertising techniques and share the results

I used to work in an agency with a fellow who was fond of saying "it's advertising, not brain surgery." But in a sense he was wrong for advertising is changing a person's perception, which is only done by affecting the brain.

This is what we've learned, what works and what doesn't. It's where we look at questions and find solutions and explain why we do what we do.

You'll find several articles where I explain what I've done for ourselves, for after all, I was my first client. It should be of some comfort to you that I experiment on myself, before taking what I learn and apply it to my clients.

You'll find journal entries, case histories and whatever else comes to mind. Some of this may apply to you and if so, you're welcome to take what you need and employ this knowledge to your own advertising and marketing.

And of course, if you're so inclined, we're available to help.

Let's talk

Templates for photographer’s websites are all the rage – a plug and play image right out of the box. The Green Man Design Studio talks about what you can’t buy in a box, and why your site will fail if you don’t have it.

Point and shoot equals point and retch for product photography Photography seems to be getting easier and easier, as cameras that are capable of taking professional quality photos get cheaper and cheaper. But just because the cameras are available, doesn’t mean just anyone has the abilities, or the equipment to take professional quality photographs. I… …Continue Reading

Selling landscapes online can be hit and miss. What helps sell a landscape when you aren’t a famous photographer, has a lot to do with the buyer’s connection to the subject. Great Expectations Design gives some helpful hints in the Wired Photographer.