live for greatness

G-Star Elwood x 25

a new interpretation of the original 3D G-Star icon in 25 colorful prints,designed by Pharell Williams.

Today was the worldwide launch and I already got my favorite one.

Actually,it’s one of my faves cuz I felt in love with a few (so me haha)

I chose the TOILE DE JOUY print

“This Toile de Jouy print earned its name “cloth from Jouy-en-Josas” in the late 18th century, as reference to a southwest suburb of Paris. Often depicting a complex pastoral theme as a repeated pattern on a white background, Toile de Jouy prints were originally produced in Ireland and became a popular style in both France and Great Britain at the time of their creation.”

You should definitely hurry up,cuz this saturday (18.02) the G-Star Stores Austria are hosting an event and these limited edition pieces will be the focus of the event.

14 prints will be presented and ready to be sold.

Some awesome prizes are waiting for you too.

You can take a picture in one of your fav prints,in one of your favorite G-star Stores (in Austria),upload it on Instagram and use the hashtag #GStarElwood #gstarstoresaustria.

There will be 3 winners.

The first one with the most likes will win a 250€ voucher,the second one with the most likes will win a 150€ voucher and the 3rd one will win a 100€ voucher.

AAAAAAND,internationally… the one with the most unique style worldwide will win a 1000€ Voucher.