Opportunities in China at the Age of Innovation

With no business model and a company that was barely solvent, Baidu CEO Robin Li quickly realized that his customer base didn't want to buy the best technology; only the cheapest. The entire strategy of his company needed to change, and he revamped his enterprise from a back-end search utility to a front-end, consumer-focused provider. Since making this change in 2001, Baidu has gone on to become one of the most successful online search tools on the planet.

Highlights from: Lessons From China: The Evolution of The Globe's Largest Search Engine (Entire Talk)

About Us

The team at Stanford eCorner believes in the powerful combination of evidence and imagination. Our mission: create content that helps entrepreneurs bring bold ideas to life and supports educators in developing thoughtful innovators.