TAUNTON — The third of what is expected to be four Fore Kicks sports complexes in eastern Massachusetts is under construction in Taunton with an expected opening this fall.

The Taunton facility, being built on Fremont Street across from the entrance to the Myles Standish Industrial Park, will be Fore Kick's largest complex yet with more than four acres of indoor fields enclosed within a 170,000-square-foot clear span building.

The Taunton location allows Fore Kicks to target Southeastern Massachusetts families including those on the SouthCoast, Cape Cod, South Shore and parts of Rhode Island, according to company president Tom Teager. It is "a logical extension" of the company's Norfolk facility and should help relieve congestion there, he said.

"We are overcrowded there and a lot of our customers are coming from the South Shore area," said Teager. "This allows us now to reach down to the Cape and South Shore, all the way to New Bedford, with our programming."

Teager said Fore Kicks' draws its users from family members of all ages but primarily attracts kids between the ages of 11 and 18.

"Adults who play; moms who want to exercise or play soccer, and kids who play multiple sports" are among users, said Teager.

"The biggest growth we're seeing right now is in lacrosse markets," he said.

When the first Fore Kicks opened in 2002, about 20 percent of its use was for lacrosse, Teager said. Today, the complex is seeing closer to 40 percent lacrosse use.

"A lot of private clubs and a lot of school systems adopted lacrosse," said Teager. "Interest in the sport has just grown. It's kind of what soccer was 10 to 15 years ago."

Although there is some seasonal fluctuation to the business with peak use in multiple seasons, the sports complex employs staff year round, Teager said. Taunton will likely have five to 10 full-time managers, he said, with an additional 60 to 80 part-time positions. The complex, which will be open daily from 8 a.m. to midnight, does not require membership fees to use.

Fore Kicks started in Norfolk with an 85,000 square-foot facility and opened its second complex in Marlborough in 2008 at 135,000 square feet. Each new facility is larger than its predecessor. A fourth facility, planned for the Billerica area, will likely be even larger than Taunton, Teager said.

Overall, the market for sports complexes appears to be growing.

"We do see demand exceeding supply right now in our market area," said Teager. "We don't rely on taking any business away from any other facility."

"Our business model started out as four state-of-the-art complexes surrounding eastern Massachusetts," he said. "Geographically, we felt the market could handle four."

That hasn't changed, he said.

In Taunton, Fore Kicks purchased a 28-acre site, breaking ground there in late January. Construction on the building is expected to be well underway by summer's start but the facility will likely not open until the fall.

"The city of Taunton has been very welcoming to our project," said Teager. It's a very athletic -oriented community with a lot of men's leagues and youth leagues. We're encouraged by that."