Apple breaks app records

It seems as though apps are in a world of their own, with Apple announcing that its online store has experienced record-breaking sales.

The tech giant, which has been hugely influential in developing apps, reported that 2014 was a landmark year.

Apple revealed that the last 12 months saw billings increase by a whopping 50 per cent, while over £10 billion (approximately £8.5 billion) in revenue was developed by app sales for developers.

And that’s not the half of it. Already, in 2015, records have been broken, Apple said in an official press release.

For example, January 1st has become the “single biggest day ever in App Store sales history”, while the first week of the month saw half a billion dollars worth of sales made on apps and in-app purchases.

“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” commented Eddy Cue, senior vice president of internet software and services at Apple.

“We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

Customers have also played their part in making history, the company went on to say. Their support for Apps for (RED) – proceeds go towards the Global Fund to fight Aids – meant that Apple was able to donate, $25 million in total the last quarter.

Apple added that a lot of the developer innovation that occurred last year has, in part, been assisted by iOS 8, which features Swift, a powerful programming language that makes app development even easier.