New-think for disguising undereye circles

During Henri Bendel’s biannual beauty editors’ breakfast (it’s when they unveil the new stuff you’ll be seeing in stores next fall), I met a makeup artist who works at a counter there. He pointed out a big mistake women make when it comes to hiding undereye circles: glopping on too much concealer. Instead, he suggests highlighting the area to draw light there and make it disappear. Sounds interesting, but does it work? Yes! I tried it with Pout’s new highlighting wand, Eyewander, which is actually based on this principle (it’s a light, lemony shade with some kind of illuminating particles), and the skin under my eyes really looked brighter.