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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

Why branded eco pencilsprovide a competitive advantage for companies

When marketers are looking for items to get their company in front of prospective consumers, a person cannot refute the benefits of using branded coloured pencils. What allows the branded coloured pencilsto overcome various other forms of marketing materials rests in their simplicity. When consumers receive the branded eco pencilsthe first thing they will look at is the quality of the branded coloured pencils the firm gave to them, if the pencils are subtle it will increase the chances of the consumer using it. Each and every time the consumer uses this pencil they will be reminded of the company that gave it to them. At first this may not seem like much of an advantage however over the course of time the consumer will become familiar with the company and this is important, studies have shown that consumers are two times more likely to buy from a familiar company.

Getting the attention of consumers is not getting any easier however a business leader is able to capitalize on using subtle promotional items like the branded coloured pencils. The reason these branded eco pencilsare so effective is that when the consumer takes the branded eco pencilsback to their office. Each and every time the consumer looks at the branded coloured pencilsthat your business has provided to them they are reminded of your brand and image. Now over the course of time as the consumer is familiar with your brand. This is very beneficial since studies that have been conducted show consumers are two times more likely to buy from a company they are familiar with than with one they are not familiar with. With so much at stake it behooves business leaders to incorporate this with their other marketing activities to realize maximum results.

Improving results with the power of branded coloured pencils

There is a common need for the more effective marketing tools while getting the attention of consumers while keeping budgets in check at the same time, this is where branded coloured pencilshave played a pivotal role for many savvy business owners. What makes the branded eco pencilsvery effective is they attract consumers on a very basic level. Whenever a person needs to write something down they will reach for the branded coloured pencilsyour company has provided to them. While at first these branded eco pencils may appear to have a limited impact, over the course of weeks and months they make the consumer familiar with the company that gave it to them. This is very important since studies have documented that consumers are two times more likely to buy from someone they are familiar with than a company they are not. This means a substantial increase in selling opportunities.

When trying to get the attention of consumers marketing leaders need to strive towards simplicity. This is where introducing branded coloured pencilshas given firms a real competitive advantage. The driving force behind the branded eco pencilsis they really go under the radar when a consumer gets them.Each time the consumer uses the branded eco pencilsthey are reminded of the company that provided it to them. When a consumer looks at the branded eco pencils over a period of months they will become familiar with the brand. This is very important since major studies have documented that consumers are two times more likely to buy from a company they are familiar with than one they are not familiar with. This should motivate most business leaders to look at deploying this to boost the overall sales and market penetration.