Friday, January 16, 2009

‘Whopper Sacrifice’ De-Friended on Facebook - Bits Blog - NYTimes.com

Strange days indeed

“While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application, counter to what we developed,” Burger King said in a statement. “Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to ‘sacrifice’ the application.”

Before Burger King pulled the campaign, there had been no shortage of Facebookers willing to slim down their friend lists while fattening their bellies. Nearly 234,000 Facebookers were de-friended for the sake of a hamburger. That amounted to more than 23,000 coupons for free Whoppers. Participants who deleted 10 friends before the application was closed down will still receive their coupons via snail mail.