How to Franchise: Razon’s Halo-Halo of Guagua

Are you craving for sweet, delicious, and chilled Halo-Halo? Or maybe you’re craving for the sweet satisfaction of setting up your own Razon’s of Guagua franchise?

If you want to serve Kampampangan food and mouthwatering Halo-Halo from Razon’s of Guagua restaurant, read more about their franchising opportunity below!

About Razon’s

The famous Razon’s Halo-Halo was originally a family recipe intended only for the Razon family. It was the idea of three unmarried sisters Severina, Elena, and Virginia to share this family recipe which led to the opening of Razon’s Halo-Halo and Palabok (Lug-lug) in 1972 in the small town of Guagua in Pampanga.

The restaurant expanded to Metro Manila in 2003 when it opened a branch at the Food Court of Robinson’s Galleria. At present, there are 73 branches of Razon’s of Guagua nationwide, and it also has stores outside the Philippines, including Dubai.

In terms of the menu, Razon’s wants to share the Kampangan food experience to Filipinos. Some items you’ll see in the menu are:

pancit luglug

ensaymada

assorted tarts

chicharon

taba ng talangka

and their famous Halo-Halo

Razon’s of Guagua vs Razon’s by Glenn

Maybe you’ve seen another “Razon’s” store but it’s not called Razon’s of Guagua? It’s probably named Razon’s by Glenn. Is there a difference?

Actually, the two restaurants came from the same family. The original Razon’s was started by the three Razon sisters (Severina, Elena, and Virginia) in 1972, while Razon’s by Glenn opened its first store in Tarlac City, Tarlac in 2003. The latter is owned by Mark Anthony “Glenn” Razon-Carreon, a third generation Razon from the same Razon clan.

Did you know that there’s another restaurant put up this time by a fourth generation Razon? It’s called Teresita’s of San Fernando named after Teresita Razon. The restaurant was started by Teresita’s sons, Ryan and Paulo, and the store first opened its doors, not anymore in Guagua, but in San Fernando, Pampanga, hence the name.

Teresita’s of San Fernando features mother Teresita’s personal recipes, such as caldereta and kare-kare. But of course, just like any Razon restaurant, they still have halo-halo and pancit lug-lug in the menu.

Franchise Fee and Total Investment

To franchise your own Razon’s of Guagua restaurant, you will need an initial Franchise Fee of P1.5 million. Including other startup operational costs, the total franchise investment could reach P3 million or more.