Haribo announces big opening day event for its first ever Kent store at Ashford Outlet

There will be a Pick and Mix station at the new store (Image: Liverpool Echo)

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Today (November 12) Haribo has announced a big opening day event to celebrate the unveiling of its first ever Kent store.

There will be treats a-plenty for shoppers at the McArthurGlen shopping centre, when the sweet retailer opens its doors next Thursday (November 21).

The first shoppers will be let inside at at 11am.

Haribo announces big opening day event for its first ever Kent store

And adding to the launch day excitement, Haribo has promised that the first 100 shoppers will receive a sweet surprise in the form of an exclusive goody bag.

Visitors will experience further fun with the attendance of a very special guest, whose identity has not yet been revealed.

Those joining in with the celebrations will also be able to take advantage of a host of tempting offers, which will be available throughout the day.

Haribo in Clarks Village

Rebecca Fox, Retail Manager at Haribo, said: “It’s great fun to open the doors to one of our shops for the very first time and to witness the surprise and delight on guest’s faces when they experience ‘The Happy World of Haribo’.

“Shoppers in both Kent and beyond can expect a feast for the senses with delicious aromas and a kaleidoscope of bright colours courtesy of our ‘famous’ Pick ‘n’ Mix wall and array of tasty treats and popular merchandise.

“We’re now excitedly counting down the days until we can bring that unique experience to Ashford.”

Inside the store there'll be an endless supply of each iconic Haribo sweet, and some of which cannot be found in the supermarket, which is pretty special.

There will also be a fun Pick ‘n’ Mix zone which is guaranteed to bring out feelings of childlike happiness in everyone.

(Image: Liverpool Echo)

Shoppers in the Somerset got their first taste of 'The Happy World of Haribo' in August when the UK's newest store opened its doors to the public.

People queued from 8.30am in a bid to be among the first people inside the sweet shop at Clarks Village.

The opening was highly anticipated, with people of all ages queuing up to see what the store has to offer.

The Haribo Goldbear entertained more than 100 queuers as they waited for the doors to open.

Haribo’s first UK shop remains in Pontefract, alongside the brand’s head office and manufacturing facility.