Online retailer Newegg Inc. was the first online retailer to become certified, said Chris Danielsen, director of public relations for the Federation.

Danielsen said that a large proportion of the country’s 1.3 million blind people utilize the Internet. He said technology is a “leveler” for the blind, because it can help them access information they would have a harder time getting to otherwise.

“We applaud Target, and hope this sends a message to other businesses that this is not difficult or impossible to do,” Danielsen said of making company Web sites accessible.

He pointed out that many blind people like to shop from home because it’s easier than procuring transportation to stores. “There’s a potentially large market you’re reaching if you’re accessible,” he said.

“Certainly, the profile of the issue of accessibility has been raised,” Danielsen told me. “We hope more companies get on this bandwagon.”

Indeed, a growing number of companies are becoming aware of providing equal access to people with disabilities or special needs. In August 2009, I wrote a story about how local restaurant chain Duffy’s Sports Grill had just rolled out Braille menus.

Other companies that have had their Web sites certified include GE and Merck.

Do you think more retailers will begin updating or creating new Web sites that are more accessible? Post a comment below.