-- AMP will participate in the 2012 Detroit
International Auto Show and announce a new 100% electric SUV

-- A running prototype will be made available at the
Show's Ride & Drive Track

-- First opportunity for automotive press, industry
experts to drive new SUV

CINCINNATI--Dec.
8, 2011: AMP Holding Inc. (OTCBB and OTCQB: AMPD), an electric
vehicle company, specializing in SUV Electric Vehicles, today announced
that the company will unveil an expansion of their product line with an
iconic American SUV -- now 100% electric.

The new AMP model is based on a vehicle with an All-American image. The
new model is designed to be attractive to fleet users in the United States who desire to take a public
stance on zero-carbon and zero-emissions. Final assembly of the vehicle
will be done at AMP's new Ohio production
facility, which will also build AMP's 100% electric Mercedes Benz ML
model.

The official unveiling of this new all-electric vehicle will occur at
the 2012 North American International Auto Show (NAIAS) in Detroit in January. A running prototype of the
groundbreaking EV will be on-hand for test drives on the Ride & Drive
Track.

"The new AMP model is our latest 100% electric offering and a
demonstration of our proprietary technology for SUVs, giving a driving
range of 100+ miles. Where most EVs are small, compact or subcompact, our
mission is to give our EV buyers vehicles that the greatest percent of the
car-buying public prefers," said Jim Taylor,
AMP CEO. "The opportunity to test drive it at the Detroit Show will give
visitors a first hand experience of what we have achieved in this state of
the art electric SUV."

Along with the Mercedes ML, the addition of this new model AMP will give
EV buyers two great SUV choices in the emerging EV market.

About AMP Holding Inc.

AMP was founded in 2007 by entrepreneurs who have created several
hi-tech companies. Currently, the AMP team is comprised of top automotive
industry veterans and business executives. AMP's first all electric
demonstration models were the Saturn Sky and the Chevrolet Equinox. Since
its inception, AMP's unique electrification technology has proven to be an
idea that has generated an extreme amount of interest, with inquiries
coming from around the world. AMP's intent is to electrify a range of
OEM¬ SUVs, and expects to announce new model additions in 2012. ¬ The
Company expects its vehicle electrification technology will provide new
solutions to America's energy demands.

Entering its 24th year as an international event, the NAIAS is among the
most prestigious auto shows in the world, providing unparalleled access to
the automotive products, people and ideas that matter most --
up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show
in the United States to earn an annual
distinguished sanction of the Organisation Internationale des Constructeurs
d'Automobiles, the Paris-based alliance of
automotive trade associations and manufacturers from around the world.

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