Engaging and Managing Talent: what could we do together?

27learn™

What is it?

A gamified learning and development app where users complete stages, earn points and unlock the next level to improve their knowledge.

27learn is a reference tool, it provides a mobile catalogue of products for sales agents in the field and works offline.

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Why was it created?

Unilever were looking to improve their global sales capability and reduce attrition risk. They needed a new initiative to train and build knowledge in the field. Their fragmented workforce operated with limited ‘text book’ resources and little or no internet communication.

Workforce education is critical to Unilever's success and became increasingly difficult with the high degree of employee turnover and knowledge fade. They needed training content to be engaging, accessible and memorable. 27partners partnered with Accenture to create Unilever Field Sales App (UFSA,) a channel to train and educate their workforce of predominantly contractors in the field.

Problems solved

Unilever now have an easily accessible training portal. They can efficiently track progress and monitor overall performance to identify centres of excellence and provide additional training for common knowledge gaps.

The offline app allowed field sales agents to access training content and use the mobile catalogue to increase sales and reinforce best practice.

The tool showed Unilever’s commitment to people development and significantly improved team morale. In turn, this improved productivity across the disunified workforce. The locked content and tracking mechanisms bought a focus to face to face meetings individuals had with their supervisors.

Features and Functions

Static offline content, quizzes and tasks

Simple navigation

Access control

Reporting and statistics gathering

Syndication to multiple markets from a global instance

Results

6% increase in sales in the first 6 months

Reduction in attrition by 30%

Improved engagement and morale

27play™

Making enterprise video a walk in the park

27play provides you with the capability to create, store and distribute compelling video messages to really engage your workforce wherever they are.

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make

27play lets you create and upload video content from a number of sources, e.g. iPhones, Webcams and HD Cameras.

triggers

27play attracts users to the channel by informing them that great content has just been uploaded via email or Slack.

play

People can watch videos on any device, anywhere in the world.

discover

Browse, search and share all the video that your company has uploaded.

organize

Organize your videos in a way that suits your business so that the right messages reach the right audiences.

Why was it created?

There was a need for a highly efficient and beautifully designed video portal. Previously video portals could only be purchased alongside other pieces of software and were not compatible across all systems. Clients could not unlock the power of video and use it as an effective communication platform.

27play was created to fill a gap in the market, as a customisable video portal exclusively concentrating on making enterprise video as easy as possible.

Client issues addressed

Traditional video platforms were inaccessible, hard to use and difficult to track engagement, enter 27play.

27play migrates media into one place for an easily accessible user experience where team members can effortlessly engage with the video. Users have options to include comments, ratings and polls to drive engagement and collaboration.

Videos on 27play can be easily embedded into existing systems such as intranets, Sharepoint, Yammer or Slack.

27play has in depth analytics and generates customised reports to show what content people are watching, how long they’re watching it for and which parts they skip.

Features and Functions

Extensive options for rebranding

Automatic transcoding and instant creation of thumbnails

User access controls to restrict media or channels for different users

Sharing access and freedom through comments, rating and embedding

Broad choice for the taxonomy of videos which provide controlled and intelligent searching

Detailed analytics covering the entire usage of the app

Results

27play is currently active with 6 clients.

Covestro’s edition of 27play gained 8,000+ users with over 16,000+ video views in less than 6 months. Covestro have used analytics to delete and update content that was not being watched. Only the most engaging, relevant content is available to their users.

27listen™

What is it?

A performance management tool that empowers employees to own their feedback, career and network. 27listen revolutionises the way organisations manage their future in a simple and more effective way.

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Why was it created?

Our clients were starting to see a disconnected workforce and a cumbersome annual feedback review cycle. There was poor connection between management and team members. This was particularly apparent in global teams that were not co-located.

With slow and underdeveloped feedback, entire workforces were unable to get the proper reviews, opportunities and feedback they needed to develop. Our client saw a growing attrition risk and an opportunity to be market leaders within the industry.

27listen was created to revolutionise the way companies communicate, develop and review its people.

Problem solved

27listen provides a responsive feedback mechanism and channel to connect a global workforce. This mobile app can be used at any time and makes suggestions of colleagues to review based on recent meeting attendees. 27listen increased engagement and personal development across the workforce.

Managers were able to connect with their team and learn more about their aspirations, strengths, interest areas by viewing their profile page. Each individual has a profile with up to 10 information fields that is integrated with external platforms including LinkedIn, Twitter and Yammer.

The 'Activity Feed' can be used to overcome issues of inefficient email services and resistant employees.

Features and Functions

Personal user profiles

Positive or development opportunities which can be sent to all levels

Customised groupings to tailor communication

Option to favourite people, makes them easier to refer back to later

Options to list and view previous projects users have worked with

Google analytics to analyse and optimise usage and adoption

Integration with external platforms such as LinkedIn, Yammer and Google Calendars

Tutorials which walk you through how the app itself works and how best to use it

ADFS (Active Directory Federation Services) sign on

Temperature checks - “great”, “meh”, “bad” with justification choice

Results

In just 4 weeks our first pilot saw 200+ users with 600+ pieces of feedback

27listen has driven cultural change and innovation

Rebranded and deployed across 2 other clients

Silver Award for Best Innovation at the UK Digital Experience Awards 2015

27edition™

What is it?

An online platform, communications outlet and app, intended to support transformational change programmes without using heavily transactional intranets.

27edition is an e magazine that revolutionises the way employees engage, collaborate and communicate whilst undertaking digital transformation.

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Why was it created?

Corporate communication updates were too infrequent, too long and lacked inspiration. Employees needed an engaging platform to strengthen connections with their peer network and the wider employee community, especially through periods of business change.

The solution needed to be easily accessible and have the ability for employees to post their own content, forward or share information with their team and delve deeper into interesting topics.

Problems solved

Clients were able to communicate changes as they occurred. 27edition readers were informed and able to provide instant feedback on changes. All employees have access to large amounts of project content that they can read at their disposal without cluttering their inbox.

27edition supported leaders through a large digital transformation programme by providing them with the latest updates, access to documents on the go and the means to collaborate with one another for peer assisted development.

27edition removed reliance on email and increased involvement and communication. It can be used on any device and allows employees to ‘Bring Your Own Device’ (BYOD) so users can stay updated at work, on the move or at home - it even works offline.

The user-friendly content management system drove user adoption. Anyone with the right access can upload media items, create polls and write blog posts.

Features and Functions

Social - comments, likes, sharing, votes, etc.

People profiles - make communication and employee connections more accessible