Five years ago, twin brothers Adam and Ryan Goldston launched their athletic shoe line APL—short for Athletic Propulsion Labs—and promptly were slapped with a ban from the NBA. The Goldstons had created a basketball sneaker that delivered so well on its promise to have you jump higher that the NBA nixed the sneaker for "providing an undue competitive advantage." In essence, their shoe (including the patented technology they invented and embedded within) was too damn good. Not bad for a first try.

Since then the brothers have kept a tight rule over their work at APL and grown a respected cult following. Today, however, they loosen their grip ever so slightly with a three-pronged launch. As of today, their releasing their first ever running shoe (for both men and women), revamping their website to include e-commerce, and making their products available for the first time ever through a retail partner, Saks Fifth Avenue—interestingly, the store's sole (heh) athletic sneaker brand.

There are three styles being released, the Joyride, the Techloom, and the Windchill—which all lay on varying points on the design scale from "minimalist-sleek" to "flashy-footwear." What they all have, however, is a mind for true delivery on the athletic performance front. The brothers have used a propelium midsole that help maximize the movement and power of the shoe while keeping it lightweight.

Whether you're a runner or just a fan of all things sneaker-related, you should definitely check these out.