Taobao Auction

week 7

AVAILABLE DESIGNERS

PUG DOGS FOR HAPPY KIDS

Twenty one pug dogs customized exclusively for Luisa Via Roma by a selection of the most prominent international luxury fashion designers, will be featured in a charity auction on eBay,
for UNICEF. Two pug dogs will be featured in a charity auction on TAOBAO, for One Foundation.

The project unites designers, bloggers and fashionistas in support of children in Bangladesh and mainland China.
Each fashion blogger has adopted and supported a pug to show their support for this project, helping to raise the profile of these one of a kind soft toys and gain interest from collectors from all over the world.

Not long to go! From March 19th, these one of a kind stuffed toys will be put up for auction. You will be able to bid for your favorite designer dog, and all proceeds from their sale will be donated to the UNICEF Project ARISE(Appropriate Resources for Improving Street Children's Environment). A project which helps to reintegrate street children from Bangladesh into society, educating them and finding them homes.

Two pugs adopted by famous Chinese fashion bloggers will be auctioned on TAOBAO (an exclusive portal for online sales entirely in Chinese) and all proceeds from the sale will be donated to One Foundation.

To celebrate this important initiative you can buy the exclusive shopping bag "PUG DOGS FOR HAPPY KIDS" at luisaviaroma.com. All proceeds from sales will be donated to UNICEF.

Auction Powered by eBay

LUISAVIAROMA FOR UNICEF

With over 140 million inhabitants, Bangladesh is one of the most densely populated countries in the world.

Widespread poverty and exposure to cyclical natural disasters, such as floods, caused by seasonal monsoon rains have resulted in a critical situation for many children. Especially when poverty and degradation have deprived them of family protection.

Through the project UNICEF Project ARISE (Appropriate Resources for Improving Street Children's Environment), UNICEF offers the possibility of social reintegration for children living on the streets of the major urban centers of Bangladesh, by means of informal education and vocational training, carried out mainly in schools in these areas where children are temporarily housed.

The interventions are concentrated in cities where the presence of street children is greatest, particularly in the capital Dhaka and other urban centers like the Chittagong district and Baribal.

The first beneficiaries of the project are 3,500 street children between 6 and 18 years, identified as those at the highest risk.

When the listing ends, you'll receive an e-mail indicating whether you've won the Pug and an explanation of what to do next.

The hammer has come down on the Pug Dogs for Happy Kids auction!

Luisa Via Roma would like to thank everyone who helped us to raise more than 30.000 EURO for children's charity UNICEF. 25 pug dogs from historic soft toy company Steiff were customized by a selection of fashion's hottest designers and then adopted by a range of international fashion bloggers.

The toys were auctioned on eBay and TaoBao and bids were placed from all over the world to help raise money for UNICEF and to own one of these special, one of a kind pug dogs.

TRANSLATION:

"We hereby declare that on 1st June 2012, LUISAVIAROM SPA donated the sum of €30,907.15 to the Italian branch of UNICEF ONLUS. This contribution is all the proceeds raised by an online auction from 19th March to 6th May 2012 whose aim was to raise funds for UNICEF’s activity to help children in developing countries, specifically the project “Bangladesh: school and protection for street children”.

We would like to thank them for the solidarity and support that they have shown towards these children.We hereby declare that on 1st June 2012, LUISAVIAROM SPA donated the sum of €30,907.15 to the Italian branch of UNICEF ONLUS. This contribution is all the proceeds raised by an online auction from 19th March to 6th May 2012 whose aim was to raise funds for UNICEF’s activity to help children in developing countries, specifically the project “Bangladesh: school and protection for street children”.

We would like to thank them for the solidarity and support that they have shown towards these children."