The Gamification of Loyalty: How Buffalo Wild Wings® Motivates Guests to Eat, Play, and Earn Rewards

Gamifying your loyalty program gives guests a compelling reason to keep visiting your restaurant. For many, Buffalo Wild Wings is the place to eat when the big game is on and the Blazin’ Rewards loyalty program with gamification is giving guests even more reason to choose this brand as their destination for watching sports or grabbing a bite to eat with friends and family.

In this webinar, we'll share a synthesis of public information regarding the brand's "Blazin Rewards" loyalty program and will review how gamification enhances Buffalo Wild Wings’ guest engagement strategy. This point of view is derived from Paytronix experts with more than 15 years of experience designing loyalty programs and incorporating technology into guest engagement initiatives for more than 330 restaurant brands.

In addition to reviewing Buffalo Wild Wings’ loyalty strategy, we’ll delve into the concept of loyalty gamification and you’ll learn what tactics to use to challenge your guests to come in, play, and earn rewards. Your guests will respond well to a gamified loyalty experience if this element of your program is properly managed.

After this insightful and energetic presentation, you’ll walk away with new ideas you can use to emulate the success of Buffalo Wild Wings.

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Unless otherwise noted, Paytronix is not affiliated with any of the brands mentioned in this presentation, nor is this webinar sponsored or endorsed by any of those brands. This webinar is based upon publicly available information and Paytronix’s analysis of the industry.