AK BARS bank ad

Nough said, I tried my best to win the tender process. The idea was to show the edge of the debit card. I decided to push it further into being an edge between multiple screens and added bright colors into the original idea.

So together with an artist I made this animated storyboard and voiceover:

The production was very quick. We had about 4 days to get everything ready. I prepared art directing concept to make things more pleasing to viewer.

We made some test shoots and realised we are going to face a lot of difficulties in regard composing split screen halves. We built the decoration with changing backgrounds: