Mattel has recreated a 1:64 scale miniature of NASA's Curiosity Mars rover, which is scheduled to touch down on the Red Planet on Saturday night, a part of the company's line of Hot Wheel toy cars. The die-cast replica will hit stores in September.

Soon after NASA's Curiosity rover lands and becomes the hottest set of wheels on Mars, it'll debut as the latest Hot Wheels to land on toy store shelves.

Mattel, Inc., makers of the die-cast line of Hot Wheels toy cars, is ready to release the car-size Curiosity as its latest 1:64 scale miniature in September. The Hot Wheels "Mars Rover Curiosity" set is part of Mattel's assortment of 247 toy cars for 2012.

The real rover is set to touchdown on the Red Planet early Monday morning (Aug. 6) at 1:31 a.m. EDT (0531 GMT). The landing comes eight months after the rover launched from Earth and will end with a nail-biting "seven minutes of terror," during which the Mars Science Laboratory (MSL) spacecraft will use its thrusters, a parachute, retro-rockets and finally a sky crane to lower Curiosity to the surface of a Martian crater.

"To commemorate the Mars Rover Curiosity created by NASA/JPL-Caltech, Hot Wheels created a 1:64 version," Mattel's product description reads. "Curiosity carries many tools such as a drill, cameras and a laser. Its mission [is] to see if Mars could have ever supported small life forms called microbes... or if humans could explore there some day!" [Gallery: Mattel's Hot Wheels "Mars Rover Curiosity"]

The toy recreated Curiosity's much-smaller, older cousin, the Sojourner rover which landed as part of NASA's Mars Pathinder mission on July 4, 1997. Unlike the current Hot Wheels set, the Action Pack included three miniatures — the rover, its lander and spacecraft cruise stage.

"We hope this does indeed turn out to be a big hit," said JPL's Commercial Technology Office manager the month before the real rover landed on Mars.

A month later, the Sojourner set couldn't be found on store shelves — not because Mattel pulled it, but because it quickly sold out. Demand for the Hot Wheels rover was so strong that Mattel not only reissued the Action Pack a few times, but also released a celebratory 24-karat gold plated version.

The set's success also launched a series of NASA/JPL Hot Wheels toys. The next year brought a pack recreating the Jupiter-orbiting Galileo probe, followed by a set for the Apollo moon landings and astronaut John Glenn's space shuttle mission in October 1998.

But all three spacecraft failed— the orbiter was destroyed due to miscalculations and the lander, with its companion probes, ceased to respond after beginning their decent to the surface. The toy set sold, but its sales were partially driven by rumors of a recall and limited distribution.

Point of no return

Curiosity is the first NASA mission since 1999 to get the Hot Wheels treatment, even though the JPL sent two very successful twin rovers to Mars in 2004.

The Spirit and Opportunity Mars Exploration Rovers were released as toys and collectible models, but by LEGO and other toy companies.

According to Mattel, its scheduled September release of the Hot Wheels Curiosity will go ahead regardless of the outcome of the real rover's landing.

The Hot Wheels 2-inch long by 1.5-inch high by 1.25-inch wide (5 by 3.8 by 3.2 centimeters) rover is so far the only toy or model version of Curiosity to be announced.

NASA has however, partnered with Microsoft to release an Xbox 360 video game that puts the player in control of the rover's landing and has introduced an app for Apple's iPad that through augmented reality gives the user access to a virtual, 3-D Curiosity model.