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Marketing ARCHIVE

Marketing

Mar 13, 2006 9:12 PM By Tim Parry

Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when

Mar 10, 2006 7:38 PM By Brian Quinton

Marketing

Mar 09, 2006 4:32 AM By MCM staff

MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …

Marketing

Mar 08, 2006 8:34 PM By Debra Ellis

The American Customer Service Index recently released fourth quarter results. The good news is the index is at its highest overall level since 1995. Does this mean that the focus on customers is finally successful? Only if you think a score of 74 out of a possible 100 is acceptable. At best, it is a C grade; at worst, it is a C minus

Marketing

Mar 08, 2006 3:57 AM By MCM staff

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …