The newly launched UFSE spanning
2,500 sq ft, brings guests on a journey through the glitz and glamour of Indian
cinema culture from the moment they step through the doors and join the world's largest celebration of Indian
superstars. The unique experience utilises cutting-edge technology like Kinect
and AR to give visitors the chance to step into the limelight: https://youtu.be/EmLdC8Vhzq4

It is here that cinematic legend
Shahid Kapoor unveiled his wax figure in true Bollywood fashion in a full-on display
of energetic, vibrant dance moves that set hearts racing, flanked by dancers
led by Lavania Hajji, founder of Dance Embassy. The unveiling was also hosted
by Renuka Arora Bhagat, celebrity host & founder from Radio Masti 24x7,
Singapore's only hindi radio. Best known for his exceptional dance moves,
Shahid Kapoor brings an element of interactivity to guests like never before. Through
augmented reality at the interactive dance set supported by real-time camera
capture, visitors have the chance to be part of a Bollywood chorus of dancers
and become the ultimate film stars themselves just like Shahid.

"As an Indian actor, it is an incredibly
special moment to be surrounded by the best of Indian cinema icons at Madame
Tussauds Singapore, in this unique Ultimate Film Star Experience. Unveiling my
very own wax figure here is definitely a lifetime achievement -- it is truly a
dream come true. " said Shahid Kapoor.

"We are honoured to have Shahid Kapoor's first
& only figure joining our recently launched Ultimate Film Star Experience. The
King of Dance will captivate guests whether they are long-standing Indian
cinema fans or new to the scene. With all the positive comments and support received
for this new Experience, we will continue to work with more and more cinema legends,
as well as adding exclusive celebrity content into the zone throughout the year,"
said Alex Ward, General Manager, Madame Tussauds Singapore.

About Madame Tussauds

Madame
Tussauds is the ultimate celebrity experience and the world's best known and
most popular wax attraction. There are currently 21 Madame Tussauds attractions
around the world. Each of the
attractions is unique and tailored to the host city and visitor demographic to
feature both local as well as international figures. These attractions are
continually endorsed by celebrities, sports stars, royalty and global
politicians.

Founded
in London in 1835, Madame Tussauds' amazing wax figures are so high quality and
so lifelike that even the celebrities themselves do a double take when they see
them -- and all in stunning interactive themed sets designed to excite, amaze,
and surprise, including some with unique animated features! And, with no bars,
ropes or barriers around the figures, visitors will have no problem believing
that they really are standing beside their heroes and the photographs taken
with favourite stars will be a special memory for ever.

The
result of 200 years of expertise and painstaking research every figure takes
Madame Tussauds' gifted sculptors a minimum of three months to make, and costs
more than $300K (Singapore dollars). Most contemporary figures are also
produced following sittings with the celebrities themselves and are the result
of hundreds of separate measurements, hours matching skin tone, eye and hair
colour -- with every individual hair inserted separately. Celebrities and film
studio wardrobe departments often supply clothing for their figures, or
designers will reproduce significant or iconic outfits as exact replicas, only
for Madame Tussauds. Inclusion in one of Madame Tussauds attractions around the
world is seen as a huge honour and recognition of an individual's contribution,
status and achievement.

About Merlin Entertainments plc

MERLIN ENTERTAINMENTS plc is the leading name in
location-based, family entertainment. Europe's Number 1 and the world's
second-largest visitor attraction operator, Merlin now operates more than 110
attractions, hotels and holiday villages in 23 countries and across 4
continents. The company aims to deliver memorable and rewarding experiences to
its almost 63 million visitors worldwide, through its iconic global and local
brands, and the commitment and passion of its managers and 26,000 employees
(peak season).

Merlin currently has different brands in Asia
including Madame Tussauds, LEGOLAND Parks and Resorts, Sealife and LEGOLAND
Discovery Centre Visit http://www.merlinentertainments.biz/ for more information.

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