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UX Design

To create wireframes, mock-ups, and interactive prototypes, I work with Balsamiq Mockups, Sketch, Adobe Photoshop, Invision. More samples of my UX design projects are available upon request.

UX Design Sample Project: ICMVD

This project was about creating a completely new website for a business institute from Montreux, Switzerland. The client wanted a minimalistic business look, focused on their services and the location in Downtown Montreux, as an easy way to be contacted by potential customers.

We spent some time, in the beginning, doing brand identity consulting, to understand the vision of the client and their wishes for the website. We discovered together that their idea for the business was to be like a lighthouse in the dark for their customers. I created a wireframe for the project using Balsamiq Mockups:

Afterwards, I created a mock-up using Sketch:

I created the company logo in Adobe Illustrator after a pen-and-paper sketch provided by the client. The “I” letter in the name ICMVD was replaced by a lighthouse, and the light shining in different colors represents the different branches of services that they offer: marketing, advertising, public relations, language courses:

Together we chose some photographies of Montreux that best represented the business location, which I edited in Photoshop to create a grey-out effect, in order to make the text overlay easy to read.

I recommended them to use WordPress on Genesis Framework and a Premium Theme by StudioPress, to increase site security and have a stable foundation of the website. I then customized the theme to fit the client’s content, created new pages, added a contact form and configured the business email addresses and signatures for the team members.