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Revenues from mobile advertising will hit $1.23 billion for 2011, according to an eMarketer forecast. This is an upward revision from their earlier $1 billion prediction in April, and steep increase from last year's $743 million spend. Search, video, display and messaging are all showing strong growth on mobile platforms.

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BIA/Kelsey has adjusted its outlook for local digital ad revenue down for 2015 to $35 billion. The announcement comes as November numbers indicated that the 2011 local digital spend would total about $21.2 billion, rather than the $23.3 billion BIA/Kelsey previous forecast. The firm attributed the revision to a bad economy and increased competition.

Revenue from mobile advertising will hit $1.23 billion for 2011, according to an eMarketer forecast. This is an upward revision from a $1 billion prediction in April and a steep increase from last year's $743 million spend. Search, video, display and messaging are showing strong growth on mobile platforms.

Revenue from mobile advertising will hit $1.23 billion for 2011, according to an eMarketer forecast. This is an upward revision from a $1 billion prediction in April and a steep increase from last year's $743 million spend. Search, video, display and messaging are showing strong growth on mobile platforms.

Revenue from mobile advertising will hit $1.23 billion for 2011, according to an eMarketer forecast. This is an upward revision from a $1 billion prediction in April and a steep increase from last year's $743 million spend. Search, video, display and messaging are showing strong growth on mobile platforms.

The market for search advertising in 2010 looks stronger than previously anticipated, compelling Efficient Frontier to increase its estimate for search-ad spending growth to between 15% and 20%. Spending grew 6% in 2009, and Google's share of those dollars increased to 74.5%.