Future of your Business, Family and Wider World by Dr Patrick Dixon, Futurist Speaker, Keynotes on Growth Strategies and Leadership, Lecture Slides, Articles and Videos from Conferences - 15 million unique visitors to MAIN Futurist site (articles / keynotes / videos) - link on right to www.globalchange.com

November 05, 2011

How scientists are discovering the secrets of eternal youth in animals -- and potentially in humans. How to stop getting old, turning off the normal physiology of ageing processes in human cells. Lessons from whales, rockfish project, turtles and parrots as well as other animals with longer lifespan. Impact on future life expectancy -- life insurance, pensions, unfunded pension liabilities, annuity rates, government debts, corporate pension fund valuations. Conference keynote speaker Patrick Dixon.

Future of marketing -- Impact of multichannel marketing on customer behavior. Why old selling patterns are driving customers away. How to alienate consumers rapidly. How to engage customers with your products and services. Lessons from online property aggregator sites and virtual real estate marketing. Future of mobile search, location sensitive marketing, and importance of video in selling. Why 1 in 6 of all Estate Agents lost their jobs last year in Australia. What is the future of real estate agents? How to promote your property, and sell your own home online. Easy ways to get customers to view your property and make a great offer to buy. Impact of Google Maps and other location-based Apps on marketing. Growth of mobile search requests. Lessons for marketing directors and retail executives. Patrick Dixon, conference keynote speaker on future of marketing, multichannel marketing and related trends.

Singapore -- a hub of innovation, energy, infrastructure for business across Asia, able to broker deals, host headquarters. Why Singapore will continue to thrive as an ultra-connected transport hub, with highly skilled workforce. Video comment on Asia future trends by conference keynote speaker Patrick Dixon. Singapore is a small nation -- with barely 5 million residents -- so is a relatively neutral base from the political point of view. Singapore has strong legal systems, is stable and an easy place to do business, with many 5 star hotels and a vibrant, dynamic and entrepreneurial culture. Singapore is an easy nation for visitors from the Northern Hemisphere to feel their way around. The country still shows many signs of its British Colonial era -- with newly restored historic buildings, square pin plugs, English-model educational system, and influences on legal and parliamentary systems. Singapore is West-facing and East-facing. Most of the city's up-market Malls are dominated by Western-label brands, with streets that look familiar in style to European or American travellers, while Chinatown is a relatively small area of low-rise shops, eating places and offices with a traditional ethnic feel. Singapore has a great future, and so it is hardly surprising that the numbers of people wanting to work there is growing faster than the government is comfortable with. Work permits are becoming harder for some groups to obtain.Singapore's greatest limitation is land mass: one large island and many small ones. And linked to that is a serious water shortage, which means that despite many new projects, the country remains dependent on buying water from Malaysia.

When historians look back in 100 years time -- what will they make of the sub-prime crisis and all that followed? What links will they make between the rise of China as a mega-industrial nation, buying huge amounts of dollars, keeping their own currency low, and costs of borrowing low for developed nations. Of course we are talking about a wider issue than China, but China is a dominant force in this regard. The fact is that China's willingness to buy dollars and euros in the 2000s provided a very welcome boost for developed nations -- providing a lot of money at low interest rates. Both governments and individuals took advantage of this to spend on things they thought were important at the time -- running up huge debts, and driving these economies into a long boom, creating local jobs, improving infrastructure, health care and education. Video comment by conference keynote speaker Patrick Dixon

Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation -- forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers, and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns. Impact on marketing strategies -- what every marketing director needs to know. How to prevent your campaigns from bombing and looking last-century. How to keep pace with the mood of your customers, using technology sensitively and wisely to position your products and services at exactly the right time and in the right way, reading the mind and emotion of your customers with deep insight and accuracy. Comment by Patrick Dixon after his conference keynote presentation on the future of marketing at DED2011 Mediamind event in Singapore.