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With sales of iced tea and coffee up +30.7% year-on-year, Britvic Soft Drinks has launched a new raspberry flavoured Lipton Ice Tea.

Joining existing variants Peach, Lemon and Mango, the launch also coincides with the brand being reformulated to boast a 30% reduction in sugar, meaning that the adult soft drink will now contain less than 100 calories per 500ml.

Available in 500ml PET bottles, the packaging has undergone a redesign to include a more premium sleeved label, bottle shape and texture, which are said to give the product a more modern look.Britvic Soft Drinks 0845 7581781 www.britvic.co.uk