ObservePoint Applications: GDPR

Overview

On May 25, 2018, the way you collect consumer data may become illegal, thanks to the General Data Protection Regulation, or GDPR.

GDPR is a regulation originating in the European Union with the goal of protecting personal consumer data. And it doesn’t just affect EU companies. If your company collects data from EU consumers, regardless of whether your company is based in the EU or not, then this regulation applies to you.

So let’s (safely) assume GDPR applies to you. What do you do about it? How can you step up your data privacy game?

The way you collect data with tags is integral to your data privacy strategy. To make sure your tags are GDPR compliant, you need to know:

What tags you have on your site

What data those tags are collecting

Where your tags are sending and storing data

While ObservePoint is not a comprehensive GDPR compliance solution, you can use it to help you validate compliance.

Solutions

So here are some of the things you can do with ObservePoint to move toward compliance:

Checking the Privacy Policy Cookie: Set up an audit and a rule to check to make sure the cookie that allows data collection is not set on each page. Use this to verify the case when a user declines or does not agree to data collection.

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