“Tone-deaf”

Within the most common reactions to the Kendall Jenner Pepsi ad were people calling the creators “tone-deaf” and wondering who thought the ad, and its concept, was a “good idea.”

Outrage at Pepsi mainly centered around the trivialization of Black Lives Matter protests and hijacking social movements for commercial gain.

Pepsi responded to criticism by pulling the ad and issuing the following statement:

“Pepsi was trying to project a global a message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Top-mentioned Twitter handles

One of the conversations’ top tweets came from Bernice King, causing her handle to propel to the second-most mentioned Twitter handle in this conversation, trailing only Pepsi’s. King’s handle received more than 182 million impressions.

Factor in the bots & Persona Management and I will lay hard money that the data shows roughly 13-15% of the mentions are real.
Proportional to the size of population that have CNN & MSNBC in place of higher brain function.