Monday, September 19, 2011

Axe turns a single sexual pun into more than a minute of online ad

Because Canadian history and identity are so entwined with the humble little Castor canadensis, we're pretty used to these kinds of jokes. So, while this ad is somewhat funny at first, it could easily have been written by any hoser in Grade 9.

And here's my mental narrative:

Ha! "Beaver"! Oh, that history lesson is so awkwardly sexual when read over the sexy video. Oh, that was a good one! ... Okay, end now. ... Is that still going?

5 comments:

What possible connection could the typical 13-year-old male Axe buyer find between the "beaver" and "fur" puns on the one hand, and the creepily-waxed porn he sees on his computer in 2011 on the other? The copywriter was thinking of a different generation of immature males (i.e. ours).