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Saturday, February 11, 2012

The ABC's Of Social Media Management

When I first started in social media management, the term "social media management" hadn't even been coined yet. I'll bet the same is true for many of you who visit this blog.

But there are plenty of people who are still just starting out in social media and are feeling more than a little overwhelmed by all the decisions they have to make and all the tools they have to work with.

After spending the past few years successfully managing social media for newspapers, web sites, business professionals, technologists, doctors and even other social media marketers, I have a pretty good grasp of what makes a successful social media marketing campaign and how to manage one.

I have attended a plethora of social media marketing webinars, listened to near endless discussion about the most effective way to manage your social media network, grow your social media network and leverage your social media network in order to achieve the greatest rewards, but most of it was geared toward getting me (or anyone) to shell out a few more dollars to be let in on the "real secret."

Well I'm here to tell you: there is no secret. Just some common sense principles about how to behave, what to expect and what to deliver via social media. And you don't need an MBA or anyone's "secrets" to figure it out.

In "The ABC's of Social Media Management" I work my way through the alphabet giving you sound advice for effectively managing social media in order to deliver the results you are looking for. But I don't waste time trying to tell you what sites work best or how best to use Facebook. Instead I focus on the basics of online communication; what you should expect, what you should deliver for the people in your network and how to manage it all effectively without losing your mind.

The great thing about my book is that it will work just as well for you next year as it does today because it focuses on skills rather than tools. Skills don't change, but the tools we use for social media are changing all the time. Master the skills to make the most of your social media network and you can apply them to whatever tool comes along next.

But don't take my word for it, read the book. Better yet, get your clients, employers, employees or anyone you know who has a social media network to manage to read it.