How trebor started their logo design journey

Company name

TheLiveLine

Overview

Brief Summary

TheLiveLine, is a social networking company built around today’s top celebrities. It gives fans and artists 2-way communication through integrated mobile technology. Fans and artists have a robust on demand exchange and personal experience and access to celebrities along with in-depth accurate information through multiple channels of communication, SMS, IVR Web, Email and Events.

Tell us a bit about who you are and the people you reach

Description

TheLiveLine is THE way for fans to connect with their favorite artists and celebrities. TheLiveLive lets fans connect via voice message, receive personalized responses by text, as well as listen to artists’ AudioBlogs right on their mobile phones. Unlike other social networking or music fan sites, TheLiveLine is updated by the artists for their fans. Fans can speak to their idols, and their idols will call or text them back.

Advertisers and talent look to TLL to provide business solutions with the emerging technologies that mobile provides. It engages their fans and provides them with a communication vehicle that also provides them with a new revenue stream.

Tonality

We are looking for a logo-type treatment that communicates a cool and exciting feel, an impression of being on the cutting edge while portraying the Exclusivity of it all. It needs to speak to the younger 18-24 demographic as well as the writers, fighters, musicians, athletes and actors that participate as talent on TheLiveLine.

Logo needs to reflect that hip factor and a sense of immediate access. TheLiveLine being THE place to go not only to communicate with artist but to also get info about your favorites (tour dates, album release, TV show premiers etc.).

Requirements

Requirements (must have)

TheLiveLine must be clearly readable. The logo treatment must be unique enough to be trademarked. TheLiveLine is one word with the “T,L,L” capitalized.

TheLiveLine needs to stay one word
Tag line is: The ultimate entertainment resource