2 Machine to machine: live at telco today Gert Pauwels, Mobistar Marketing Manager M2M (nat+int l) AWT_November 2011 Agenda what is M2M and its business potential? natural role of a mobile operator in M2M the business models in M2M key take aways 2

3 M2M is the ability for machines, devices, or objects to communicate (in real time) with other machines, devices or objects without human intervention Once upon a time in 2001 Request for Stolen Vehicle Recovery (after sales) Followed by Trains & Trucks & Compressors 3

11 We developed a series of new features delivering best in class M2M connectivity services IMC M2M communication services middleware platform gateway gateway Customer local radio network core mobile network end to end responsibility Orange IP VPN portal as state-of-the art tool on connectivity management service management service assurance customer administration billing information state-of-the-art tool full visibility and control in a few clicks user-friendly interface intuitive use tailor-made pages (personalization) 11

13 Agenda what is M2M and its business potential? natural role of a mobile operator in M2M the business models in M2M key take aways 1 Business model M2M: Mobistar in its natural role 1 Option 1: direct Orange M2M Global Connectivity Service Providers End Customers 2 Option 2: through service provider 13

17 4 model where M2M goes from B2B to B2C, Service Provider model can still work for some applications Service provider delivers the value added service to the retail end user End customer does not know the M2M connectivity provider Business model works when data traffic cost can be covered by the value added service ( low data traffic) M2M Global Connectivity Service Providers End Customers Retail Coyote Telematics Meets Social Media 1.4 Mio subscribers 8 countries Nr1 Europe Sims growth

18 Where is the real value? (1) Coyote is a service Personal Info Management Services Content Connection The bricks of the value chain Hardware Where is the real value? (2) => Internet of Things Coyote is a service 18

19 Agenda what is M2M and its business potential? natural role of a mobile operator in M2M the business models in M2M key take aways Key take aways M2M/internet of things is a big opportunity for Mobile Network Operators fuelled by three waves/drivers Orange embedded M2M business into its strategy Orange can deliver a wide portfolio of M2M specific offers/services at least 4 business models needed to address the different M2M opportunities Orange is able to address the 4 of them case by case discussion to take place on business model when we go to B2B2C requesting high data consumption 19

20 Yearly ecosystem event Mobistar/Orange s M2M event, one of the liveliest of the year, Jamie Moss, Analyst, Informa Telecoms & Media, Sept 2010 Thank You Enjoy the rest of the day ITS Belgium October

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