Marketing Permissions controls that customers are contacted only via those communication channels for which they agree i.e. E-mail or SMS and marketing material is only sent to customers who explicitly agreed to receive such material.

This business function is used to comply with legal requirements i.e. permission from customers before sending them unsolicited marketing messages.

Marketing Permissions play a big role in:

• External List Management

• Segmentation

Maintenance of Marketing Permissions

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Marketing Permissions can be created in:

• Accounts (Individual, Corporate, Group)

Contacts or Marketing Prospects

Marketing Permissions per communication Channel, Such as Telephone or E-mail during Segment Builder

Hence a Marketing Organization is agreed with consumers on basis of:

•Communication Channel

•Form of Consent

•Date of Consent

•Consent Status

On the basis of above criteria’s Marketing is basically made more specific which helps in executing the campaigns\Promotional events in a more systematic manner as to achieve high efficiency further benefiting the organization