After 9/11, I remember many television platforms breaking the fourth wall to raise money for or stand with survivors of the attacks. Post Frankenstorm Sandy, HBO should use Boardwalk Empire to raise funds directly for Atlantic City.

HBO has won huge acclaim and made millions with its captivating story about how Prohibition changed countless lives. With the horrible damage that Frankenstorm Sandy wreaked on the city's businesses and homes, HBO can use its powerful media platform to raise money and support local, state, and federal relief efforts.

And maybe we should think about how climate change might mean that the Boardwalk that Nucky Thompson stands by in the opening credits just got washed away?