What Is AMP?

You heard us right. Even if you have rich content such as video and/or ads, don’t fret, AMP has you covered for these too.

In a nutshell, AMP is a stripped-down version of your webpage and is a way to speed up your website. It will contain all the basics of your content, but shed the extras that slow your site down.

What does this mean? With AMP, visitors can see your content instantly, rather than having to wait. And since that wait time can reach up to a horrifyingly long 20 seconds, you’ll want to jump on the AMP train sooner than later.