Subvrsive Announces App-free AR Platform

New platform recognized as finalist in the 2019 SXSW Interactive Innovation Awards to be showcased March 9.

Austin-based innovation studio, Subvrsive, today announced Lens.io, a cutting-edge augmented reality platform designed to let brands and agencies publish and share AR experiences straight to the web. The platform, which is a finalist in the 22nd annual SXSW Interactive Innovation Awards, eliminates the need for users to download an app in order to interact with augmented reality content, promising deeper engagement and higher sales for Lens.io clients.

Lens.io is an augmented reality platform that lets brands and agencies publish and share AR experiences right on the web. No app required.

Nearly one billion smartphones and tablets now support augmented reality and research shows that online shoppers are more likely to purchase a product, and less likely to return it, after viewing it in AR. As of today, though, most users have to download a dedicated app to experience augmented reality content, a barrier that is increasingly hard to overcome. Subvrsive developed Lens.io to address this problem and to make it easy and affordable for brands to share augmented reality experiences directly in a browser.

With Lens.io, brands can showcase their products in AR on their websites, in email campaigns, in ads, and anywhere they can share a standard link. With just a tap, online shoppers can interact with products and preview how they'll look in their own homes and spaces through the screen of their device -- whether it's an iPhone, Android, or even a desktop PC. To ensure the best experience for each individual user, Lens.io automatically detects what devices are being used to access content and serves up the best possible app-less experience based on that information.

"As AR continues to seep into the mainstream, Lens.io offers brands and businesses of all shapes and sizes the ability to leverage this emerging technology to differentiate themselves from the competition, delight their customers, and drive sales," said Anthony Burke, CEO, Subvrsive. "And for brands and businesses with products to sell, we believe our platform is a game changer."

One of the key features of Lens.io is that it can wrap custom code and functionality around branded AR experiences to allow for advanced interaction such as product configuration, linking directly to ecommerce, mini games, coupons, and more. Whether a brand wishes to increase awareness or drive more sales through its ecommerce channel, Lens.io offers the functionality and flexibility to create custom experiences tailored to a myriad of business objectives.

Additionally, the platform provides robust analytics detailing user demographics and behavior, which can be delivered to clients via timely reports, evergreen dashboards, or as an extension of their site's existing analytics platform.

Lens.io's growing client list includes Pilgrims Brands, Puget Systems, and VMLY&R. Subvrsive will be exhibiting Lens.io as part of the SXSW Interactive Awards Finalist Showcase in Austin, TX on Saturday, March 9.