ESPN The Magazine: A darker shade of White

On a wet-hot Friday in late June, Louisville is the epicenter of giveaway culture. The Dew Action Sports Tour -- a spectacle of motorcycles and skateboards and trick bikes -- is being held inside and outside Freedom Hall. But the main draw, clearly, is free stuff. They're lining up for packets of acne medication, soda served in specimen cups, posters, decals, snacks, mini Slim Jims. Thousands stalk the grounds, stuffing plastic bags with the fervid zeal of hungry orphans set loose at Halloween.