Gallery SEOMI’s PJ Park Invigorates Korean Traditions

Artsy Editorial

Dec 4th, 2013 7:01 am

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In 2007, the
young South Korean gallerist and dealer PJ Park opened a contemporary design
program at Gallery SEOMI, a contemporary art space originally started by his mother—Hong
Song-Won—in 1988. This expansion into design stemmed from a business that
Park’s family has nurtured for the last 30 years. “I grew up watching various
exhibitions—changing furniture around the house was almost a daily life
routine,” Park recently said. “Even in my dorm room in college I remember
removing all provided furniture and replacing everything with ones that I
bought in flea markets and antique stores.”

Craftsmanship and
simplicity have long defined the aesthetic qualities of Korea, whose dynamic
culture stretches back thousands of years and forms a rich artistic tradition
in its own right despite deep, if not fraught, ties to China and Japan. Now a
burgeoning design scene is gaining momentum and grabbing global attention.
“Before we launched, there was not a single gallery in Korea that showed Korean
contemporary design,” explained Park. “Until that moment, our gallery
concentrated more on importing Western art and design to Korea, but I knew that
I wanted to expand and begin exporting a part of Korean culture to the rest of
the world,” he added.

Though the
Seoul-based gallery represents designers from Europe and the United States,
such as Maria Pergay and Wendell Castle, the gallery invigorates Korean traditions by introducing a new
generation of sophisticated designers that hail from the East Asian peninsula.
“We continue to present the growth and development of Korean artists via new
works at each fair we attend,” said Park. For their fifth year showing at Design Miami/ the gallery is exhibiting two new sets of lounge
chairs by Bae Sehwa, who concentrated on developing smaller-scale objects rather than
larger pieces like her desk, bench, and sofa of recent years. Also on view are
works by Byung-Hoon Choi, Hun Chung Lee, Jang Jin, Jong-Sun Bahk, Myung Sun Kang, and Kim Sang Hoon who together form a group show concerned with the
reinterpretation of ancient craft techniques and emphasis on natural materials.

“Just like any
other business, opening an entity takes a big commitment and passion as well as
ongoing investment,” said Park. “I am very much attached to all of our
designers for believing in my vision and continuing this journey with me.” With
the project close to his heart, one hopes that Gallery SEOMI will continue to
both reveal and multiply Korean designers’ current efforts and those that
preceded them.