"My aunt had breast cancer twice and it's important to show that young people care about people other than themselves," said 19 year-old Ben Shupe, who wasn't scared to show off his pink dress shirt during a horse competition. "There are quite a few guys wearing pink."

Last year, the campaign raised more than $8,000, said stampede president, Tim Lewis. Proceeds from events, such as a silent auction, are donated to help breast cancer research.

Amoung the people dressed in pink western shirts and cowboy hats were breast cancer survivors who applauded the stampede's initiative.

"I think it's great and I hope they find a cure," said Sharon Strain, who was diagnosed with breast cancer in 2002 after giving birth to her daughter. "It happens to young women. I was 32 when I went in for a mammogram, biopsy and ultrasound and found out I had cancer."

The pink campaign marked the last day of the stampede. Families swarmed the grounds in Morris for one last mini donut or to hop on a ride before the stampede, Manitoba's only pro rodeo, closed.

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