Contrary to the beliefs of some naysayers – including more than a few mobile e-commerce software companies – social media is a valid marketing channel that is here to stay. From an online marketing perspective, it is growing remarkably quickly. Companies are now able to reach their target audience and communicate with them on a level that they have never been able to reach before. This is why so many companies are now turning to social media marketing such as FaceBook and Instagram in order to reach their target audience and entice them to their mobile online shop or desktop ecommerce website.

Expanding Your Target Audience
Any e-commerce software company will tell you that widening your target audience is a great way of getting people to visit your mobile online shop. When you are using traditional methods of advertising, being able to achieve this can be incredibly difficult. Whenever you create an advert, it has to target a specific audience and that is that. Thanks to social media marketing and advancements in mobile e-commerce software however, businesses are now able to attract anyone they want to their site and turn visitors into potential leads. Because of this, the task of targeting a particular group of people has become easier, and subsequently, a following audience is also easier to build.

Opening the Doors for Communication
When you are hosting for e-commerce, you know that having lines of communication open at all times can be very beneficial for any business, regardless of what industry they are operating in or whether you are a small business or large! Any e-commerce software company will tell you that having the lines of communication open with current and potential customers is a great way to keep in touch or convince people to come over and use your online store. Knowing that they are able get in touch with you whenever they like is very appealing to customers, who may otherwise feel they have to jump through hoops in order to get your attention. With social media however, they can quickly and easily send you a message or post a comment and you can respond to them. Maintaining your social media profiles is a simple way of keeping the lines of communication open, while at the same time building a strong trusting relationship as well.

Affordable Marketing Platform
As a user of online store software with hosting for e-commerce, you’ll want to be able to save money where you can. This is particularly true if you are running a small business website and you do not have a lot of money to spend on your online presence. With social media however, you are able to set up accounts for free and start reaching out to your audience without any costs.

While it is tempting to get in touch with a social media expert at an online marketing company, there is nothing about social media marketing that you cannot learn from reading a few articles online. Once you feel comfortable, you will be able to handle the entire social media marketing aspect of your ecommerce website yourself without it costing you a penny. The only thing you will be really giving up is your time in order to do it. Considering the positive effect that good social media marketing can have on a business, it would certainly be time well spent.

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