The Use of Quadrant Analysis on Data Generated through the SERVQUAL Scale for Enhancing Quality of Banking Services to Businesses

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Wong, David and Rexha, Nexhmi. 2006. The Use of Quadrant Analysis on Data Generated through the SERVQUAL Scale for Enhancing Quality of Banking Services to Businesses, in AM2006 Academy of Marketing Conference, Jul 3 2006. London, UK: Middlesex University Press.