PossibleNOW, a provider of customer experience and enterprise preference management solutions, has partnered with email and cross-channel marketing solutions provider Responsys to support Interact Preference, a new offering within the Responsys Interact Suite.

Designed to provide customers with a unified, cross-channel view of their preferences and permissions, Interact Preference will leverage PossibleNOW's MyPreferences enterprise preference management solution.

"CEOs and CMOs now recognize the key role that preference management plays in enhancing customer engagement," said Scott Frey, CEO of PossibleNOW, in a statement. "Our partnership with Responsys enables more of the world's leading brands to make enterprise preference management a truly seamless part of their cross-channel marketing program."

Launched in 2011, MyPreferences empowers companies to protect against regulatory exposure by collecting and distributing the unique preferences of customers and prospects across all marketing channels. MyPreferences lets companies aggregate and manage the marketing, account servicing, and privacy preferences of customers through a SaaS-based platform that seamlessly integrates with the client's existing infrastructure.