Why you Need an Instagram for Business Account (and How to Do It Right Now!)

You are an entrepreneur. You have great ideas and expertise in what you do. You also are not bad when it comes to PPC advertising. And you don’t have time to take care of your Instagram for Business account.

But you’d better make time to convert from a personal Instagram account to a business account. Why should you?

Well, Instagram is the fastest-growing social media platform in 2018. If you advertise on Instagram, you can access 1 billion active monthly usersas you develop target audiences and create campaigns to reach them.

Not enough? Ok, read below the image then! 👇

According to Instagram,sixty percent of people discover new products on the platform, and over 200 Million Instagrammers visit at least one business profile every day.

One study even found that 72% of respondents purchased items they discovered via Instagram content!

So if you’re a business and you’re not on Instagram, you’re missing out!

Now is a great time to get started, and this post is the right place to start.

Follow the steps below to set yourself up, and read through the examples of business accounts that have found measurable success through their campaigns for inspiration.

Get Started with Instagram for Business

Your first step is to convert from a personal account to a business account.

It’s easy to do, and it’s free.

Within your Instagram app, select “Edit Profile,” and scroll down to Try Instagram Business Tools.

Once you’ve clicked on the link, you can fill in the information you want your viewers to see, such as:

hours of operation;

a physical or email address; and/or

a phone number.

Then, you can officially convert to a Business Profile (a public account).

If you’re new to Instagram (i.e., you don’t have a personal account yet), Facebook has a helpful video that shows you how to download the app and find the Business Settings.

A business account lets you do much more than publish content for your target audiences.

It also offers:

Metrics on how your posts perform throughout the day

Insights into your followers and how they interact with your content (do they linger or quickly click through?)

Now that you have a public Instagram for Business account, you can begin to craft your first campaign.

Before You start

Before you embark on posting ads, think about how you want the world to see and understand your company.

So, first things first: Consider Your Message

You want your marketing message to capture your audience’s interest and help them solve a problem (everything, from not having enough time to cook dinner, to being unsure of how to launch their online course). To understand what your potential customers are really looking for, you can try testing out a few tried-and-true audience research tools (like BuzzSumo or Ahrefs).

#1: Warner Bros. Uses Hashtags To Increase Reach

Warner Bros. excelled at this while promoting its film Crazy Rich Asians.

Recognizing the chance to capitalize on a “pop-culture moment” with one of the only all-Asian casts in a major Hollywood film, the company quickly developed a hashtag in-house, #CrazyRichAsians, which followers could include and re-post on their own Instagram feeds to build even more excitement for the launch.

#CrazyRichAsians was the most popular movie-related hashtag on social media during the week of the film’s launch, with 73,100 mentions.

The hashtag helped drive 173,000 social media posts on the film that same week and was a major factor in outpacing the film’s projected sales.

#2: Airbnb Boosts Engagement With User-Generated Content

With thousands of likes per post, Airbnb is the king of engagement, particularly when they rely on photographs from their community:

Repurposing images like this one of Lake Como from @royal_cadenabbia make Airbnb’s Instagram viewers feel as if they are part of a global (and luxurious!) family.

Since millennials (the largest demographic of Instagram users) trust user-generated content 50% more than traditional media, incorporating their images and voices into your Instagram campaigns can spark a powerful segment of potential customers.

Don’t miss our next Webinar!

Join AdEspresso on Feb. 13th for our exclusive webinar with Dennis Yu, How to Build a 6-Figure Facebook Ads Agency! During this 1-hour training Dennis be covering everything you need to know to grow your agency and onboard and service clients in the right way.

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