Nvidia hint at 3D Blu-ray coming in 2010

Nvidia's Ben Berraondo has announced that 3D Blu-ray movies may be hitting stores as early as summer 2010.

The Nvidia PR manager for the UK and Northern Europe confirmed that after months of discussion, the Blu-ray Association had finally settled on "proper parameters [for] what constitutes a 3D Blu-ray" and stated that movie fans would be able to pick up the 3D flicks "towards the end of Summer 2010".

Nvidia's 3D Vision Technology will be one way of viewing the newly agreed upon standard, with Berraondo stating that bit rates of around 60Mbits will be used in the new flicks. HDMI 1.3 should be capable of smooth playback, with the MVC-AVC format used for encoding.

However, Berraonodo did hint that many people may have to upgrade their existing hardware to be able to watch the new 3D flicks. A 120 Hz TV would be necessary to view the films (double the 60 Hz standard widely available now) and also a Blu-ray drive capable of reading at 2x speed.

PS3 owners may stand to be the best prepared for viewing 3D Blu-ray content. Thanks to the console's discrete Nvidia GPU (based on the GeForce 7800), a mere firmware upgrade may be all that's necessary to go 3D. They'll still have to shell out for Nvidia's dorky shutter glasses however.

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Nvidia's Ben Berraondo has announced that 3D Blu-ray movies may be hitting stores as early as summer 2010.\n\nThe Nvidia PR manager for the UK and Northern Europe confirmed that after months of discussion, the Blu-ray Association had finally settled on \"proper parameters [for] what constitutes a 3D Blu-ray\" and stated that movie fans would be able to pick up the 3D flicks \"towards the end of Summer 2010\". \n\nNvidia's 3D Vision Technology will be one way of viewing the newly agreed upon standard, with Berraondo stating that bit rates of around 60Mbits will be used in the new flicks. HDMI 1.3 should be capable of smooth playback, with the MVC-AVC format used for encoding.\n\nHowever, Berraonodo did hint that many people may have to upgrade their existing hardware to be able to watch the new 3D flicks. A 120 Hz TV would be necessary to view the films (double the 60 Hz standard widely available now) and also a Blu-ray drive capable of reading at 2x speed.\n\nPS3 owners may stand to be the best prepared for viewing 3D Blu-ray content. Thanks to the console's discrete Nvidia GPU (based on the GeForce 7800), a mere firmware upgrade may be all that's necessary to go 3D. They'll still have to shell out for Nvidia's dorky shutter glasses however.\n\nVia: PC Pro