Lion & Lion makes it happen with an interactive Facebook Live session for Maybelline Malaysia

Hours before the launch of Maybelline's new tagline Make IT Happen recently, Maybelline Malaysia partnered with Lion & Lion, digital marketing agency, and organized an interactive Facebook Live session that generated over 7,000 views and reached over 30, 000 fans whichincreases the brand's Brand Love.

The Facebook Live featured a casual conversation between Maybelline Malaysia's IT girl, and part time beauty influencer, Zamrina Zamrim (pictured top left) and three finalists of Asia Next Top Model Cycle 3, Angie (centre) from Singapore, Aldila (right) from Indonesia and Tuti (left) from Malaysia, to talk about the contestants determination to go after their dreams as well as the confidence, positivity and creativity that comes with the use of their favourite Maybelline make up.

"When we were briefed that contestants from the Asia Next Top Model Cycle 3 will be joining us during the PR launch, we knew that we can't miss this opportunity. Leveraging on one of Asia's hit reality shows, together with Zamrina Zamrin's huge followings, we can further advocate the essence of Maybelline's new tagline Make IT Happen,' said Juliana Zainal Aznam, Lead of Social and Engagement of Lion & Lion.

She added, "The big trends for 2016 in digital is 'living in the moment
or real time marketing', engaging with consumers in a raw and organic
way with exclusive content. Hence, the strategy behind our Facebook Live
is to have it in a casual candid format and create a comfortable
environment that viewers are able to relate to. At the same time, it is
also a treat for our Maybelline community to have an exclusive behind
the scene view of the PR launch event."

Maybelline's new
tagline Make it Happen, encourages women to define their own beauty in
their own terms, but with a drive and go-getter spirit that transcends
beauty to an action to make whatever matters to them happen. The 'IT' in
Make it Happen is a very powerful word that has lived with Maybelline
for decades; now it is in the women hands to define it. Essentially this
expresses how Maybelline New York empowers women today to define their
beauty, live their life and make it happen.

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