Weak Demand? Apple Reportedly Reduces iPhone 5c Orders

The Wall Street Journalreports that Apple has asked the two companies it contracts with to produce iPhones — Hon Hai and Pegatron — to scale back on production of the iPhone 5c model.

This news comes from unnamed sources, so take it with a grain of salt. Pegatron was apparently ordered to cut production by less than a fifth, while Hon Hai was apparently told to cut production by a third.

It wouldn’t be incredibly out of the ordinary to scale back on production after an initial launch period winds down, but these reports of Apple scaling back production coupled with recent price cuts of the iPhone 5c have been, according to the Journal, “raising concerns about weaker-than-expected demand and its pricing strategy for the device.”