Race and Gender in US Politics 2nd Revised edition

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Media Matters by John Fiske

Book Description

Examining the battle over how cultural meaning is negotiated in American popular culture, this revised edition discusses the O.J. Simpson trial and its immediate aftermath as well as dealing with other racially charged media events. It provides an examination of the way "weaker" voices in our society make themselves heard against the repressive discourse of the Right exemplified by Rush Limbaugh, Pat Buchanan and other mainstream voices. Exploring the media's treatment of the Anita Hill/Clarence Thomas hearings, the Los Angeles uprisings, the "family values" debate between Dan Quayle and "Murphy Brown", as well as the O.J. Simpson trial, the author shows how the minority groups influenced the way the nation made sense of these key events. Here we see how women, African-Americans, Korean-Americans, and Latinos use low-tech media of telephones, home video, fax machines, rebel radio, and private conversations to counter the voices that dominate the mainstream.

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Television is unique in its ability to produce so much pleasure for such a wide variety of people. This book looks at television's role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and television's status as a commodity of the cultural industries that are deeply inscribed with capitalism.

Includes an introduction that explains 'Why Fiske Still Matters' for students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of 'Reading Fiske and Understanding the Popular'.

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