Getting your Facebook lead generation advert data into Light Blue

For many of our customers, Facebook is a key marketing tool. There are lots of different ways to market on Facebook from organic posting to paid adverts. One of the most popular tools is to use a Facebook lead generation advert. You might be running a competition or have a great offer that will get lots of people into your studio.

Facebook lead gen ads make the lead generation process easy. People can simply tap your advert and a form pops up, it’s already pre-populated with their Facebook contact information and ready to be sent directly to you.

But how do you get all these leads into Light Blue?

There are two main ways of doing it. Either manually or automated using Zapier. We have made this handy video to show you how:

The first is by downloading the leads to a .csv file. These can simply be uploaded as contacts into Light Blue using our “import contacts from .csv” option. This will create a new contact record for each of the leads. You can then attach shoot records and workflows like you would with any other contact.

The second option is to set up a Zap using Zapier. You may already have an account if you are using it to link a booking system like Acuity.

Zapier connects the apps you use everyday to automate your work and be more productive. There is a free version that allows you to set up 5 zaps and a paid version that starts at $20/month that offers more complex integrations and the ability to use premium zaps such as the one we use to connect Facebook lead generation adverts and Light Blue.

You can follow the steps for linking your Facebook lead gen ads to Light Blue in our handy video above.

If you have some ideas of good Facebook lead gen ads for photographers, why not post them in our new Facebook group.