Here’s Something to Get Juiced-Up About at Amici Market

Buzz is percolating about Amici Market’s juice station and its prepared-to-order juices and juice-blends made with organic fruits, vegetables and herbs.

Earlier today, the Palm Beach grocery and specialty food store’s charismatic managing partner, Maurizio Ciminella, was temporarily diverted from a discussion about it to make juice for a couple of customers, whose completed aromatic blends of celery, cucumber, kale, lemon, apple, ginger and parsley intrigued four other customers enough to buy some, too.

“That’s what happens,” says Ciminella, who, juice or not, has shed 23 pounds during the last year. “It’s not just that word is spreading about the organic-juice station, but it’s also because when we make juice for someone, another customer says, `Oh, that looks so good!'”

Amici Market offers at least 10 different juice blends, such as the “Palma,” featuring carrot, apple and ginger, and “The Garden,” with the juice of sunflower sprouts, pea sprouts, cucumber, celery and ginger.

Among others: The “Wells,” with cucumber, lime, apple and mint, and the “South Ocean,” with pineapple, kale, baby spinach, lime, kiwi and green apple. The most popular juice since the juice station debuted, without fanfare, in February? The “Seaview,” with celery, cucumber, kale, lemon, apple, ginger and parsley.

“We’re flexible so let’s say you want more kale or cucumber in your juice and zero apple,” Ciminella notes. “That’s totally fine. We can always customize.”

All of Amici’s made-to-order organic juices, served in 16-ounce eco-friendly containers, are generally $6.99-$8.99. Also available are wheat-grass shots—1 ounce for $2.50, 2 ounces for $5—plus 2-ounce ginger shots for $2.50.

Within the next couple of weeks, Ciminella plans to offer a variety of made-to-order fresh-fruit smoothies.

FYI: In other libation news at Amici Market, the store is an exclusive area retailer for a brand of lightly carbonated and bottled luxe thirst-quenchers called Onli Beverages.

Onli flavors include hibiscus-pomegranate, huckleberry-pomegranate, lemon-watermelon, and lemon, mango, passion fruit and mint. At Amici, they’re $2.09 per 12-ounce bottle, or a mix-and-match case of 24 bottles for $45.

About the Author

M.M. Cloutier is a longtime freelance journalist who has written and reported about dining and food, business, history, travel, people and more for numerous local, regional and national publications, such as Palm Beach-area newspapers and magazines, as well as The New York Times, Time magazine and others.