Lenovo launched the latest additions to its Think and Idea brands

Lenovo unleashes ultrabooks and ultra-laptops to power next chapter of great ideas, performance optimised with Lenovo's enhanced experience 3 and Intel's 3rd Generation Processors

Lenovo Launches New Models with Improved Technology, Better Performance and more Colors

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Lenovo launched the latest additions to its Think and Idea brands, equipped with 3rd Generation Intel® Core™ processors as well as Lenovo Enhanced Experience 3 (EE 3) for Windows 7. From the stylish and powerful U Series Ultrabook™ to the newest additions to the popular IdeaPad and IdeaCentre portfolio there is something for everyone. For those who combine their work and home computing, the newest ThinkPad Edge laptops and ThinkCentre All-in-Ones blend business-class performance with image-conscious design.

These latest products certified with EE3 feature improved Windows start-up performance and other optimization features. Lenovo’s RapidBoot technology uses optimized processes and hardware settings to boot up an average of 40 percent faster than a typical Windows 7 PC. They also boast enhanced digital audio and video features for richer sound quality and crisper and clearer video.

Jeerawut Wongpimonporn, Country General Manager, Lenovo said: “Lenovo’s focus on building well-designed computers with powerful functions continues that trend with our latest products. We continue to develop innovations in our technology, such as working with Microsoft to improve Lenovo performance on Windows 7 through Enhanced Experience 3, and our design, as seen with our newest Ultrabook devices. Seen as an industry game changer, Ultrabooks shift not only the way people think about laptop design but also how much performance technology can be packed into such a thin, light design. The Thai public are becoming more sophisticated in their technology purchases and we are confident that these additions will improve their experience.”

Ultra Laptops for Style and Performance: IdeaPad U310 and U410

The latest U Series laptops combine the best features of traditional laptops—powerful processing performance, large storage capacity and rich audio—with the sleek aesthetics and desirable qualities of tablets, such as fast boot up, instant resume and longer battery life. With a svelte, book-inspired design that appeals to the fashion-forward consumer, the new IdeaPad U310 Ultrabook and U410 laptop are available in a variety of vibrant colours that will brighten up your life.

As thin as a small paperback book, the 13.3-inch U310 and 14-inch U410 measure only 18mm and 21mm thick and weigh just 1.7kg and 1.9kg respectively. Powered by the latest 3rd Generation Intel® Core™ processors the U310 and U410 offer performance to handle any mobile computing task and come equipped with up to 1TB of storage, 500 GB HDD drive and up to seven hours of battery life on the U310; and NVIDIA GeForce® graphics and up to nine hours of battery life on the U410.

Lenovo Smart Update further amplifies the now social media savvy user by enabling the ultra-brilliant U310 and U410 to automatically update email, IM chats and social media messages even when in sleep mode. Both feature Dolby® Home Theatre® v4 for intense sound quality and have Intel® Wireless Display (WiDi) technology to project videos and other content wirelessly on any big screen.

Popular Idea Brand Boosts Performance

The Lenovo IdeaPad and IdeaCentre brands have become firm favourites with consumers for their bright colors and powerful performance. Lenovo’s additions to the IdeaPad range are powered by 3rd Generation Intel® Core™ processors and boast USB 3.0 and the latest Bluetooth connections. Lenovo’s improved speaker design delivers sharper frequency response. Updated features such as Lenovo Energy Management 7.0, VeriFace™ face recognition, OneKey ® Rescue System and OneKey ® Theater each make managing your computer’s functions a much simpler experience.

For a high-performance laptop capable of handling intensive multimedia applications, look no further than the IdeaPad Y480 and Y580, laptops for ultimate entertainment. Featuring up to NVIDIA® GeForce® GTX660M 2GB GDDR5 graphics for intensive multimedia and gaming, these laptops are primed for entertainment with its Dolby® Home Theatre® V4 enhanced audio, JBL® designed speakers and OneKey™ Theater II for one-touch audio-visual optimization. This mobile marvel also supports a back-lit keyboard and HD camera with night view for continued fun in the dark.

The stylish and colorful IdeaPad Z380 and Z480 notebooks feature a HD display, a smart AccuType keyboard and Intelligent Touchpad to deliver a wide range of multimedia capabilities including Dolby Home Theatre V4 and a high quality HD camera. With 3rd Generation Intel® Core™ processors and affordable pricing, the Z Series strikes the right balance of value and performance. It is available in a range of dazzling colors – Amber Orange, Apple Green, Cherry Red, Coral Blue, Graphite Grey, and Peony Pink. The Z Series includes Thermal Management System which regulates the fan-speed assuring optimized temperature and noise control with a De-dusting Mode to boost maintenance.

Built to last and ultimately affordable, the Lenovo G480, G580 and G770 notebooks make sure that all your essentials are in one place. HD graphics support, stereo speakers and optional Blu-ray Disc™ drive make these notebooks a good multimedia tool. Plus, features like VeriFace™ face recognition technology provides a fun way to login to your PC and OneKey® Rescue System enables simple data backup and recovery. The G Series laptops offer durable build quality, smart Lenovo technologies and multimedia functions all at an affordable price.

Delivering a compact performance complete with a Full HD display supporting multi-touch technology the IdeaCentre B340 makes home computing all the more entertaining and intuitive. The AIO also hosts intelligent features like Hardware TV that turns the display into a regular HD TV at the click of a button. Complemented with integrated stereo speakers, the IdeaCentre B340 provides users with a top-quality entertainment experience, bringing music, movies, and games to life.

For Those Who DO Business Class

The iconic ThinkPad and ThinkPad Edge continue to serve the needs of businesses whatever their size, while the ThinkCentre design redefines office space.

With a chic appearance, the sleek ThinkPad E130, E330 and E430 are specially designed to meet the needs of every small-to-medium business (SMB). The 14-inch ThinkPad Edge E430's soft-touch black lid, with gently rounded corners, adds a subtle classy note to the traditional ThinkPad aesthetics. Available in Midnight Black, the laptop comes equipped with choices of integrated or discrete graphics, up to 1 TB of storage that can be combined with solid state drive storage, USB 3.0 ports and a high resolution web camera. The smaller 11.6-inch ThinkPad Edge and 13.3-inch laptops give SMBs the ability to optimise their performance and mobility. Made with SMBs in mind, the latest Intel Core processors also include Lenovo Solution Center powered by Intel Small Business Advantage.

Designed for business professionals on-the-go, the ThinkPad X230 laptop delivers top performance with all-day battery life packed into a compact, lightweight form. Despite its small size, the laptop’s ergonomic design with the optional Precision Backlit Keyboard makes the laptop comfortable and easy to use. A road warrior’s dream, weighing less than three pounds, the ThinkPad X230 laptop features a super-bright 12.5-inch, 300 nit IPS wide-viewing display. Its 4G mobile broadband, a first for ThinkPad laptops, delivers blazing fast wireless connectivity.

Lenovo’s ThinkPad T430 laptop offers the best combination of mobility and performance. Work endlessly with up to 32.5 hours of battery life on some configurations and perform at the highest levels with features like optional NVIDIA® discrete graphics. The Series’ best-selling T430 has a very compact form and boasts performance and mobility features including USB 3.0, Lenovo RapidCharge and 4G mobile broadband.

The ThinkCentre Edge 92z AIO sports an eye-catching design with an infinity glass front panel and space-saving design ready to fit into your modern workspace. Simple set-up and deployment enable fast and worry-free computing allowing business to focus on growth rather than IT, while Intel Small Business Advantage enhances security and productivity by automating routine security and maintenance tasks. The 21.5 inch Lenovo ThinkCentre Edge 92z is Lenovo’s slimmest commercial AIO and features include an optional 10-point multi-touch display and Lenovo’s View Management Utility to easily manage multiple active displays.

The sleek design of the Lenovo ThinkCentre Edge 72z AIO combines performance, convenience, and eco-friendliness. The 72z is built with your business in mind and helps save office space as you can slide the spill-resistant keyboard under the 20” wide screen. Productivity is boosted by the RapidBoot HDD Accelerator which reduces system boot time while the Communication Utility, optimized camera, array microphone, and pre-loaded Skype™ are in-built to simplify VoIP communication.

Intel® Core™ Processor Family for Ultrabook™

Finally technology has caught up with your expectations with the ultra-responsive, ultra-sleek Ultrabook™. Inspired by Intel. You won’t sacrifice power for beauty with an optimal blend of the responsiveness and smart capabilities you expect and the portability and style you want. Powered by a visibly smart Intel® Core™ processor in a design that’s less than an inch thick and wakes up in a flash, a new Ultrabook™ lets you experience the joy of performance that keeps up with you as you create, explore, and enjoy what interests you most. You’ll rethink what’s possible. We did. Because the only thing more amazing than Intel® technology is what you’ll do with it.