As a B2B marketer, I have a special interest in the state of B2B direct marketing, so I focused on the conversations that I’d had with other B2B marketers and compared them to the conversations that I had with our consumer marketing brethren. Most of these efforts will remain somewhat tentative until metrics are developed showing real ROI from these programs.

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THE REALTIME REPORT

AUGUST 17, 2012

[B2B, LinkedIn] Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. 57% listed poorly define success metrics and key performance indicators. via CNET.

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RECENT POSTS

FEBRUARY 10, 2015
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WEBBIQUITY SMM[B2B, LinkedIn] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

SIGMA Marketing Group has recently completed an analysis of past B2B campaigns and we have discovered some important findings that are now guiding our campaign designs. The absolute level of the response rates will vary by the product category and type of industry, however, the relative position of the factor’s effect are fairly consistent across B2B campaigns. Mike Sullivan.

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WEBBIQUITY SMM

MARCH 28, 2011

[B2B, LinkedIn] Why Social Media Matters for B2B Vendors

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

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WEBBIQUITY SMM

MAY 23, 2011

[B2B, LinkedIn] What Does B2B Social Media Success Look Like?

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Objectives. Leads and new business. Leads.

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PAMORAMA

FEBRUARY 23, 2014

[B2B, LinkedIn] 8 LinkedIn Tools for Business

'LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.

Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation. So, what’s a B2B marketer to do to achieve that healthy balance? Four Ways to Optimize Content for B2B Search. You can reach her on Twitter , LinkedIn , or via email. Not the other way around.
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What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. B2B companies have a skew towards the workdays. But don’t get overwhelmed and ignore the key metrics that you should be focusing on daily.
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Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus. Destroying the 7 Myths of B2B Social Media. B2B Social Media Myth #1. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. B2B Social Media Myth #2.
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While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence. The single leading source of traffic for most b2b websites remains organic search. “Abandon” such tactics at your own risk.
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