The four-day event showcases the newest technology from tech companies like Google and Samsung. It also spotlights car companies like Ford, Hyundai and Audi. The focus this year is expected to be on artificial intelligence.

And for those who use the navigation app Waze, actor Liam Neeson could be the voice giving you directions.

It's part of a partnership between Waze and Lionsgate as a way to promote Neeson's new movie “The Commuter.”

Cheddar spoke to Amber Kirby from Waze about what goes into the narration.

Other celebrities who have also narrated Waze are Morgan Freeman, Arnold Schwarzenegger and Darth Vadar.