The success of USSA’s marketing department is judged on two critical factors: overall
revenue delivered to athletic net expenses and overall viewership impressions to
USSA athletes, events and sports programs. Prior to the 2014-15 season, the
USSA was able to negotiate a groundbreaking five-year media rights deal
with NBC that will bring unprecenteded coverage of events going forward,
including the 2017 and 2019 World Championships and the 2018 Olympic
Winter Games. With record breaking domestic and global television
reach and revenue growth in a post Olympic year, the 2014-15 season
was one of the department’s most successful seasons ever.