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Everything down to the peeping round the corner of the type is spot on, key thing is – it made me smile and think ‘I’m gonna remember this brand’.
Nice work.

Graeme6th Aug 20126:22 am

Let me say upfront that I’m a huge fan of Build. I’d be interested to know more about the brief and other background information around this project, just to be able to cast my outsider’s opinion of the end result with more of an understanding. I know nothing of Ukrainie markets, but my first impressions based purely on aesthetic merit, are that it’s very weak – and to some degree actually quite creepy. There I said it.

Samuel Michael6th Aug 20128:03 am

Agree with Graeme, surely too creepy for the kids?

Dan6th Aug 20129:35 am

I was brought up with Ren & Stimpy, Ahhhh Real Monsters, Trap Door etc which were all pretty weird – I don’t think weird for kids is bad thing as it stimulates the imagination – a good example of this today is Yo Gabba Gabba. I personally think the stranger the better and Im a big fan of this rebrand – well done Build and the client for going for something that is a bit alternative and has a nice idea – in a world of TV rebrands today that seems to be all about boring generic 3D shapes.

Very appropriate header on this site to oversee this discussion! @Graeme @Samuel I wondered that too briefly and then remembered what kids like and what we think kids would like are quite different. This work would sit nicely inside an issue of Anorak magazine and that for me is the yardstick by which successful and appropriate work for kids is measured in my opinion.