Direct Response

At USIM, a direct response media campaign is a perpetual test. Nothing is constant, and everything can be improved upon.

In order to generate leads and sales at an effective level, we analyze market-level conditions, including political and competitive pressures, and how they are affecting broadcast and digital inventory.

Our proprietary platforms track, measure and report all media activity, and we develop mix media and lift analysis models to understand the impacts of each media channel.