Who cares if it's true? — Modern-day newsrooms reconsider their values — BuzzFeed editors say their audience used to see their site as a place you could find really cool stuff, but not a place you could trust. They're trying to change that. (Sean Hemmerle)

Cheryl Gould leaves NBC News after 37 years — Cheryl Gould was the first female executive producer of “NBC Nightly News,” and helped create “NBC Overnight with Linda Ellerbee. Her time at NBC - nearly 37 years - “has taken her all over the globe and country,” NBC News president Deborah Turness writes in a memo.

Tom Drouillard Named AAM CEO — He joins the organization from Scarborough Research. — The Alliance for Audited Media named Tom Drouillard as its new CEO, president and managing director. He will be replacing Mike Lavery, who is retiring on March 31. — Drouillard carries …

Washington Post opens tech outpost in New York — The Washington Post is expanding its New York footprint with the creation of a Manhattan-based design and development office. — The new satellite hub, called WPNYC, will result in more than a dozen new hires including designers, strategists and information architects.

Why blogging is an amateur thing — A few days ago I tweeted: “Professional blogging —> no. It can be incidental. A professional reporter can blog. But being a blogger is not a professional thing.” — At the time, I promised I'd write a blog post to explain. This is that post.

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