I’ll be honest. I didn’t want to signup and I couldn’t see any benefit in having “yet another bloody login”.

However a good friend asked me to give it a try, so I did.

IGO People is a slightly different concept:

I – individualsG – groupsO – organisations

And the entire site is structured around these three types of user (admittedly there is an overlap…)

I grabbed a quick screenshot of the homepage a few minutes ago:It’s a nice way to interact and discuss organisations (companies etc.,) groups and individuals. What makes it a small bit different is that a lot of the content isn’t behind a “wall” (unlike so many of the social network sites)

It’s still in beta and they are adding new features, but it could become a very useful platform for companies and their clients who seek a medium to interact. While facebook has its “groups” and “pages” the IGO platform would appear to be more open and flexible and hopefully will remain less cluttered (ie. no annoying apps )