Cingular eyes new ways to put video on cellphones

Rather than finding ways to actually improve their service and the service areas, cingular believes that video on mobile devices will entice people to stick around. Sorry, but I disagree.

Cingular Wireless, the No. 1 U.S. mobile service, is looking at new ways for its customers to get video to their cellphones aside from the subscription based streaming video service it already offers, the company’s Chief Technology Officer Kris Rinne said on Wednesday.

Cingular and its rivals now put music and video into phones in efforts to boost revenue and increase customer loyalty by getting subscribers to uses phones for more than just talking.

But as these features are still in their infancy, network operators are still experimenting as they face competition from devices such as Apple Computer Inc.’s (Nasdaq:AAPL – news) hugely popular iPod, which also plays music and video.

Cingular, a venture of AT&T Inc (NYSE:T – news) and BellSouth Corp. (NYSE:BLS – news), already charges about $20 a month to wirelessly stream news and entertainment video clips to its customers cellphones. It is looking at how to add to this service. Source: Reuters/blockquote>

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