I think this is part of the reason Bose has so many followers... Their product does sound MUCH better than "tv" speakers, so the incremental improvement over tv speakers is pretty large.. However, as most of us see it.. For what you're paying for any of the Bose systems you could get MUCH more bang for your buck. However, to the regular person with so much advertising saying "Bose is the best", as well as the almost common perception that Bose "is" the best... Well, another Bose thread is born