Ever wondered, what separates successful brands from also-rans? It’s the ability of a business, to collect data about customers and also respond to it – both in real time! One may collect loads of real-time data, but it’s of no use if one cannot act on it instantly. Again, the reverse too holds true – one may be well prepared for action on their real-time data with the help of technology-based tools, but it’s of no use with the wrong data! Understanding customers with the help of data enable a business to make informed decisions. Knowing or understanding a customer better, using real-time data is not as complicated as one might imagine! However, it requires a thoughtful analysis of where and how one can collect meaningful data. It’s useful to know what a customer is doing at any moment along with understanding their history. Now, it all boils to the…

There are billions of e-mails being sent on a daily basis, and there’s a lot of competition to grab the audience’s attention. Running a successful e-mail marketing campaign is indeed a big challenge, these days. So, it’s become very essential to learn how to run an e-mail marketing campaign rightly yet effectively, in order to reach the target audience and keeping their interests alive. Typically, an e-mail marketing campaign consists in sending content to customers or prospects via an e-mail. When the e-mail recipients take action, or engage with the business, or help to get more leads and sales; it’s termed as a successful campaign. People still use e-mail on a wide scale and that’s one of the biggest advantages of e-mail marketing. E-mail marketing certainly isn’t dead yet! As per a study; 90% of adults still use e-mail services regularly. E-mail marketing, therefore, is an effective tool for building…

In business, it’s quite common to assess the competition in a related industry. When strategizing for digital marketing, it’s very necessary to market online a business or drive traffic to the site. A business needs to be ready to compete in a highly competitive market. Having a grasp of competitors’ marketing strategies proves gainful. It would be wrong to term it as spying if a business keeps a watch on its competitors by analyzing their marketing strategies to meet their business and sales goals. That’s a secret weapon, and it’s called, “competitive analysis.” Marketing is quite a broad term – one will at least need a couple of tools to cover the various areas. Analytics is critical to improve decision-making and check regularly check what brings in the desired results. Marketing tools are easy to use and understand and help in improving campaigns. Popular Marketing Analytical Tools Frequently in Use:…

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Seth Godin, the marketing guru, sums up why businesses need personalization. 96% of marketers believe that personalization helps improve audience engagement. In the year 2015-17, companies observed an increase in engagement and sales due to personalized marketing. According to a survey by Accenture, 56% of the consumers said they would buy from a company that recognizes them by their name (Emails with customer names or Text Messages with it). Personalized marketing, as you see in these statistics, has aced the litmus tests to bring in better engagements and ROI. 2018 will be the year; marketers will play around with this strategy, to influence their other marketing strategies and zero down on the best practices of marketing with customization that will work wonders for the brands. In simple words, personalized marketing will rule in 2018….

Traditionally, the World Wide Web has been accessed using fixed-line services on laptops and desktop computers. However, with the advent of hand-held mobile devices such as smartphones or feature phones, it’s become possible to access the browser-based internet services. Mobile data is internet content delivered to mobile devices such as smartphones and tablets over a wireless cellular connection. A study of Android users by Cisco, to find what mobile apps are being used on cellular and Wi-Fi networks, has revealed that Facebook is responsible for generating the most mobile web traffic. The number of mobile phone users in the world is expected to pass the five billion mark by 2019. Today there are some websites that provide services to shorten a URL along with its customization or personalization. The URL shortener has kept online friends and followers happy by offering their personalized URL shortening services. One is also aware of how a customized URL helps a business…