SMS “hard to beat” for cost and effectiveness, claims expert

Outbound business SMS can more than match the biggest advertising platforms in terms of value for money and effectiveness.

That’s the view of Jannike Ohsten, a mobile marketing expert and contributor at business2community.com, who says there are few platforms that can compete with text marketing in these crucial areas.

She says one of the best things about SMS marketing is that it can be used in various ways to meet different goals.

“The versatility of texting means that it can be used as part of almost any business model and marketing campaign,” said Ms Ohsten, praising its ability in broadcasting special offers, confirming sales and offering customer services.

Her blog went on to highlight that text campaigns typically boast open rates around the 95 per cent, meaning the messages always find a way of filtering their way through to the customer.

By comparison, research from MailerMailer shows open rates for emails in 2013 peaking at 15.8 per cent, reports marketingprofs.com.

“It gets even better when you consider that a text message costs only pence to send and reduces the time and energy required for other sales and marketing methods,” added Ms Ohsten, citing apps and phone calls as much more expensive ways of broadcasting messages.