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September 10, 2009

Man banned from displaying Viagra rocket

by Sam Savage

A New York state man was banned by a federal judge from displaying a replica missile bearing the Viaga slogan due to a trademark violation.

U.S. District Judge William Pauley said in his ruling Tuesday Arye Sachs, 49, of West Hempstead, violated drugmaker Pfizer's trademark by towing a 25-foot replica missile emblazoned with Viva Viagra past the corporation's headquarters in New York, Long Island Newsday reported Thursday.

Sachs said the incident was aimed at getting attention for his advertising business.

Defendant's midday sojourn with a missile to Pfizer's world headquarters traded on the fame and reputation of Viagra, Pauley said.

Sachs was ordered to cease displays of the replica missile and pay Pfizer's legal fees.