Superman flies above Mt Fuji in 'Man of Steel' poster for Japan

From next week, posters for the Warner Bros film “Man of Steel” will have a different look in the lead-up to the film’s Aug 30 release in Japan.

In the posters, Superman, played by British actor Henry Cavill, 30, is seen flying over Mt Fuji. This is the first time that a poster for a Superman movie has been changed for Japan since the first Superman film was released here in 1979. Changing the design of a poster is a complicated process as Hollywood strictly controls such matters.

This time, however, only Japan (among 70 countries where the film has been released) was allowed to make an original poster, according to a Sports Nippon report.

Very cool and smart advertising, everyone that I know is going to see it. I might wait a week due to the lines.

lationzAug. 17, 2013 - 09:37AM JST
The fact that this was the only country that had the poster changed to something a bit closer to home just goes to show how ignorant and/or isolated and sheltered Japan is to the rest of the world.

No, it's called good business sense. I see you don't have a grasp of advertising.

Hey, it's a designated world heritage that all of Japan is now proud of, so this poster will make many proud to go and see the movie. It's advertising, bottom line. Doesn't matter that the movie most likely does not feature Japan or any Japanese, the poster is made for the Japanese consumer, and they will eat it up. Quite frankly I hate when they change the posters, and in many cases it can indeed be misleading.

If Superman can fly over the Empire State Building in NYC, he can fly over Mt. Fuji. Why not? Let's expand our imaginations , shall we? Life itself is already too hard. We do not have to make it harder than what it is. Hope you agree.

I also think this was done because Warner Brothers has a fairly strong working relationship with several Japanese studios, and this was done by Warner Brothers as a gesture to (possibly) publicize that relationship. After all, some people forget that the much-lauded anime movie "Summer Wars" was distributed by Warner Brothers Japan for Japanese domestic release.

I haven't seen the film yet, but i have heard good reviews from friends and the local media.
It's weird though that Henry Cavill is a British actor, it takes Superman away of the whole white, red and blue... but then again, you can sense the hand of Christopher Nolan in the film...

As for the poster, Superman can go anywhere, it makes for photography to design a poster like that, but then again, it can be misleading if they put Superman in a scenery in my country, it would be like a cheap advertising campaign