WASHINGTON (Dec. 17, 2010)— National Geographic, one of the world’s largest scientific and educational organizations, has selected Uncle Milton Industries as its primary toy licensee for its National Geographic, National Geographic Kids and Nat Geo WILD brands.

Under this multi-year agreement, National Geographic and Uncle Milton will team up to launch a comprehensive line of innovative toys designed to inspire the next generation of explorers in 2012.

“For more than 120 years, National Geographic has worked to inspire people to care about the planet as it has funded projects that have taken our grantees to the far corners of the globe and furthered our understanding of the world around us,” said Krista Newberry, vice president of National Geographic Licensing. “As the toy leader in the science and nature category, Uncle Milton is the ideal partner to capture National Geographic’s adventurous spirit and cutting-edge exploration.”

“We are thrilled to begin this relationship with National Geographic,” said Frank Adler, president of Uncle Milton. “Utilizing the authenticity and resources of National Geographic will enable Uncle Milton to develop exciting new toys that cultivate fun and fresh play experiences while connecting young people to their world.”

About Uncle Milton
Founded in 1946, Uncle Milton creates, develops, produces and markets toys, which have outstanding play value and maximum kid-appeal. Since its introduction in 1956, the Ant Farm® brand ant habitat has grown to become a universally recognized icon of American pop culture. Building on the quality and innovation of their flagship brand, Uncle Milton today leads the science and nature category with popular brands including Ant Farm®, DINOSAUR TRAIN™, Star Wars™ Science, Tarantula Planet, Back2Nature and Explore It!, composed of award-winning toys that inspire wonder, learning and fun.

About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.