Following a competitive multi-agency pitch, Diesel and Motor Engineering PLC (DIMO) has signed Saatchi & Saatchi Sri Lanka on to its agency roster, where it will join two local agencies for creative duties on the Mercedes-Benz account. As one of the German automaker's oldest authorised distributors in Asia, DIMO has graced Sri Lankan roads with Mercedes-Benz vehicles for over 7 decades.

For their first assignment, the agency has been tasked with the launch of the all-new Mercedes-Benz SUV range in Sri Lanka, which features elements of the global celebrity-studded storytelling campaign in addition to local activations for which, a global TVC - Inspiration - has been created.

"We are privileged to work with an extremely passionate and ambitious team at DIMO and look forward to accomplishing great things together." Said Dushantha Ahangama, CEO of Saatchi & Saatchi Sri Lanka.

Sajiv Panditha, Head of Planning and Innovation at Saatchi & Saatchi Sri Lanka also said, "The opportunity to work with Mercedes-Benz in Sri Lanka presents fascinating creative and strategic challenges that serve as endless inspiration for transformational ideas. And with a relationship driven by intelligence and innovation, we can't wait to kick-start the several exciting projects planned together with the highly enthusiastic team at DIMO."

"We are delighted to welcome this partnership with Saatchi & Saatchi. The depth of local understanding combined with the agency's expertise in global processes is clearly demonstrated in their vision for the brand, which will undoubtedly help us strengthen our position as a market leader in Sri Lanka." added Rajeev Pandithage, General Manager - Sales and Parts at DIMO. "