Kal Tire - 2018

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Transcript of Kal Tire - 2018

GOAL!WelcomeS.W.O.T."Our Difference Is.....US!" (March 2017)Got a lot of account customers back (March 2017)New veteran mechanic on board with 25 years experience (March 2017)Have gotten a significant amount of colony business back (March 2017)Transparency, honesty, integrity and sincere belief in their products and services (March 2017)8 years in PortageLongest hours of operation in Portage 7:30am – 6:00pm, Monday – Saturday, all year24 hour road side assistanceWell trained experienced staff who like to serve clientsOnly Nokian tire dealer licensed to sell in CanadaStrengthsWeaknessesOpportunitiesMore public awareness (March 2017)Hone in more on Ag industry (March 2017)More aggressive in pricing (March 2017)Outsource more labor for Ag Implement Dealers (March 2017)More community involvement (March 2017)Currently are re-branding: new logo, new colors, online ordering, building to be repainted with new colors, recently changed from DOS to Windows operating systems (March 2017)Build trust back with customersOne on one relationshipsThreatsContinued lack of awarenessOverall down turn in economy Lack of awareness (people still think that all you do is tires)Lacking outside sales teamDamaged reputation from past years Public lacks awareness that you do AG farm service callsAdvertising We are trying to exploit the market that already exists, and direct customers to your place of business.We are not trying to create a market for your product.Advertising It is what you do when you can't see someone in person.Advertising Why Radio? Radio is IntrusiveRadio Creates Pre-need PreferenceRadio Can Tell Your StoryWhy Radio? Radio is IntrusiveProvincial radio ReachRadio QuintilesOver half (52%) of Canadian farmers ages 18+ fall into the medium/heavy to heavy radio listening quintiles (index:123)Source: Numeris mirco+ Radio Dairy Fall 2017Source: *Numeris micro+ Radio Diary Fall 2017 Advertising Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising? Success StoriesFarmers' Appreciation LunchFort McMurray Donation DriveCFRY Helps Annual Kettle CampaignROK 50/50Tank & TrailerPDGHF LottoFrequencyConsistencyHow To Advertise10-second linerWhat's Your Message?30-second commercialWhat's Your Message?