Coca-Cola refreshes train ride at LRT-1 Central Station

Coca-Cola refreshes public commute at LRT-1 Central Station. Rogelio Singson, LRMC president and CEO, welcomes Atty. Adel Tamano, Coca-Cola Philippines Vice President for Public Affairs and Communications, and Phrem Bhatia, Managing Director for Asia of PHAR Partnerships, during the official unveiling of the refurbished Central Station.

Manila, Philippines
– Consistent with their history as the industry trailblazer, Coca-Cola is once
again leading efforts to find new and innovative ways to refresh everyday life
in Metro Manila.

Improvements at the Light Rail Transit Line 1 (LRT-1) continue to
provide over 500,000 daily commuters with a refreshing experience. The waiting
time has been significantly cut short, queues have diminished, and the train
rides become faster.

The latest innovation brings the refreshing experience on a whole new
level – the entire LRT-1 Central Station has been transformed into an
experiential space by Coca-Cola. The various artwork, decals, and graphics
provide a fresh and hip feel to an otherwise dreary train ride. The splash of
red gives the Central Station and the train ride a jolt of excitement.

“As a global company, Coca-Cola has always been at the forefront of
innovation – may it be through the new products we introduce in the market up
to the ways we connect with people, particularly teens, every day. We are
excited to have partnered with the Light Rail Manila Corporation in refreshing
and reinventing the train ride experience of millions of Filipinos. We look
forward to making the commute more fun and colorful for everyone here at
Central Station,” said Stephan Czypionka, Coca-Cola Philippines Vice President
for Marketing.

The posts supporting the elevated railway system have been painted in
the trademark red color and the iconic bottles of the beverage company. Steps
leading to the main ticket and station entrance have also transformed with the
colorful graphics of Coca-Cola, while more improvements will be added in the
coming months.

The LRT-1 Central Station, which caters to about
500,000 passengers daily, is given a refreshing look with splashes of color and
Coca-Cola graphics. The three-story train station and the surrounding posts of
the elevated railway system have been infused with Coca-Cola artworks.

Aside from taking over the aesthetics of the Central Station, it will
also become a platform for other fun surprising activities for the commuters.

“Working and partnering with government is in the DNA of Coca-Cola. We
have this term called ‘golden triangle’ wherein we emphasize on the need to
partner with government and civic society to effect positive change. This
project is more than just a marketing strategy. This is our way of helping
provide a better commute for the passengers. We believe that whatever good you
do to the community, is good for the business,” added Atty. Adel Tamano,
Coca-Cola Philippines Vice President for Public Affairs and Communications.

The LRT-1 Central Station, which caters to about
500,000 passengers daily, is given a refreshing look with splashes of color and
Coca-Cola graphics. The three-story train station and the surrounding posts of
the elevated railway system have been infused with Coca-Cola artworks.

Coca-Cola Philippines is the first to partner with LRT-1 operator Light Rail Manila Corporation (LRMC) for the station rehabilitation program. Under the program, the LRMC can access other income sources that would help them improve the train system that spans 20 kilometers from Roosevelt Station in Quezon City to Baclaran Station in Paranaque City.

“This station domination initiative involves private
companies contributing to LRMC’s ongoing efforts to improve the structure and
facilities of all LRT-1 stations. Coca-Cola is the first partner in this
program. We are excited about the initiatives that Coca-Cola will bring to the
Central Station in helping to better facilitate the riding experience of our
passengers,” said Rogelio Singson, LRMC president and CEO.