Last-minute Olympics poster rush takes to the river

The murky old River Thames is arguably London’s most under-used asset (container ships are too big to get up to the old docks) but it’s gradually being used more for transport and where there’s transport there are posters.

As the eagerly-awaited last-minute rush for posters at the Olympics cranks into gear the river is playing its part too and local company Thames Media is offering advertisers short-term ‘riverboat branding’ for the Games and beyond.

Thames Media’s boats offer passengers hop on/hop off stops at Westminster, the London Eye, The Tower of London and Greenwich, home of the Olympic equestrian events. Advertisers to sign up for the service include Fuller’s beer and Lyca mobile.

‘Riverboats represent a great opportunity to target visitors and Londoners alike. Initial interest has come from clients direct, although we are actively encouraging greater agency involvement,” says Thames Media sales consultant Ian Bohn. “We are able to build flexible marketing packages with longer term clients like Fullers who, as well as boat branding will have exclusive distribution to sell London Pride from onboard bars.”