Today, ABC's Managing Director Mark Scott said about 400 staffers - about 10% of its workforce- are now facing redundancy.

Play School presenter, Rhys Muldoon has agreed to add his voice to the campaign by recording a phone message for the voters of Wentworth this week so everyone in Malcolm's electorate is asked to speak up for the ABC too.

However, Mr Shorten wants Australians to help pay for the campaign by donating via Labor's website.