A blog on issues affecting Australia's newsagents, media and small business generally.

Another slow cooker opportunity

The first Slow Cooker title from Bauer (then called ACP) was a ripper of a success. We sold around 300 copies. The publisher responded well – they reprinted and airfreighted stock to Australia to keep up with demand. It was a wonderful and unexpected success. Now, a few years on, Slow Cooker 4 is out. It its a challenged space because of other slow cooker titles and because of a warmer winter. Nevertheless, we are supporting Slow Cooker 4 with good placement and co-location.