McDonald's to offer "Mac Coins"

31 July, 2018, 03:15 | Author: Martin Tyler

"As one of the most well-known and iconic McDonald's menu items - and business driver - around the globe and in Canada, the Big Mac deserves the celebration that the coin evokes", says Jeff McLean, Chief Financial Officer, McDonald's Canada.

McDonald's is rolling out five commemorative coins that have designs each representing a decade of Big Mac by pulling in history, art, music and pop culture from the different time periods.

Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the USA, while supplies last. This global connectivity of the Big Mac inspired the creation of the MacCoin.

While MacCoin won't appreciate in value in the bank, each of the more than 6.2 million coins being distributed can be redeemed for a Big Mac at McDonald's restaurants in more than 50 countries.

According to McDonald's, 14,000 restaurants in the USA will participate in the promotion.

The coins will be handed out on a first-come first served basis.

"The legendary taste of the Big Mac has helped it achieve universal recognition and a lasting legacy", said Marcia Graham, president of the Greater Philadelphia McDonald's Owner/Operator Association.

"When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy", fourth-generation McDonald's owner-operator Nick Delligatti said in a release.

Last year, the Burger chain sold 1.3 billion BigMacs so it is easy to see why they made the decision to dive into the cryptocurrency world. It didn't work. Delligatti tried a bigger sesame seed bun, and the burger soon lifted sales by more than 12 percent.

As of August 2, McDonalds fans will be able to secure a MacCoin when they buy a BigMac.

After similar results at more stores, the Big Mac was added to the national menu in 1968.

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