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Tips For Planning a Media Event – Part One, Getting Ready

Whether it’s your small business’ big event, your book launch or your community party, sometimes getting a little media coverage can make all the difference to your success. So what can you do if you don’t have the resources to bring in a professional firm or you’re simply not comfortable doing that? The best bet […]

Saturday Morning Chit Chat – The Thing About Stats

So I’m looking at my blog stats one night, this is a recurring disease of mine. I try to fight it off periodically, calling it obsessive and compulsive, but eventually I need to go and look. I won’t tell you how often I look at the stats or you might suggest that someone take my […]

Have We Run Out Of Stories?

Vulture recently posted an article about the demise of the blockbuster. In it, Gilbert Cruz itemizes all that’s wrong with Hollywood’s blockbuster system from a lack of imagination to the high cost of production. It seems our preoccupation with rehashing old stories in a spectacularly expensive way is beginning to wear thin. The article prompted […]

Saturday Morning Chit Chat – When Did We Catch Up With The Future?

I am so stupidly excited about Google Glass I can barely believe it’s a real thing. If you had told me twenty years ago that it would exist now, I would have thought you’d spent too much time in the sun …or reading sci-fi. In fairness, twenty years ago, faxes were cutting edge technology. Initially […]

The Tool For Making The Perfect Elevator Pitch

I’ve been looking for an automated pitch generator ever since Harvard removed their automatic pitch maker. I’ve finally found one at Buzzuka. OK, it’s not perfect, you actually need a human being and some passion for that, but what it does nicely is put you into the right frame of mind and get you to […]

Saturday Morning Chit Chat – Bad Ideas

In April Budweiser and Facebook announced that they had teamed up to produce the Budweiser Buddy Cup. When you clink glasses using buddy cups, you instantly become friends on Facebook. I thought it was an April Fools gag. Perhaps I’m getting old or paranoid, but …really? Does anyone think this is a good idea? Aside […]

Personal Paradigms, The Good, The Bad & The Impact

They say that goldfish have a memory that’s about 10 seconds long, no doubt a gross exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They would have no operating principle to help them navigate. Without personal paradigms we’d be very […]

Personal Paradigms, The Good, The Bad & The Impact

They say that goldfish have a memory that’s about 10 seconds long, no doubt a gross exaggeration but for argument’s sake, let’s say that’s true. With a memory that short, they would be forever rediscovering the world around them. They would have no operating principle to help them navigate. Without personal paradigms we’d be very […]

How To Build Coalitions

You carefully research your topic, spend hours writing an amazing article. Edit and then re-edit, checking for accuracy and flow. You take the time to create original images or you search through hundreds of images until you find the ones that speak perfectly to your issue. You work out which platforms you will use to […]

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