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esports bookmaker Pinnacle has signed a new partnership with
Vancouver-based Askott Entertainment, developers of the popular Chameleon
Gaming platform offering improved gamification, personalization and live
engagement practices to businesses interested in capitalizing on the fast-growing
esports market.

As per the
agreement, the pair will focus on developing an esports betting platform for
Askott with Pinnacle providing the developers with its own trading and risk
management platform. Chameleon Gaming already provides interested parties with
esports betting opportunities as well as esports fantasy contests and streamer
betting.

According
to Pinnacle Trading Director Marco Blume, Askott and the sportsbook have
already worked closely on a number of projects and specifically the development
of Pinnacle’s API. Based on their collaboration on the API project, Pinnacle was
happy to extend its collaboration with Askott, Blume explained.

Askott CEO Scott
Burton outlined the goals of the company, emphasizing on the value of
“control over the value chain” as well as the ability to be “vertically
integrated.” In short, Burton explained that Askott aims to become the brand
for businesses “targeting the audience of tomorrow.”

Esports Betting Platforms
Picking Up Speed

Although
monetization on esports betting in particular has been slow, some 26% of the
mainstream bettors in the United States say they have placed a wager on a
competitive video gaming event. The return on investment is still questionable,
but most investors like to look at it as a very long-term prospect.

Recently, Midnite, a new London-based esports betting company, pulled $2.5 million in a capital round earlier in January to push forth a new product. Some of the previous investors include established gambling companies, such as Betfair and GVC, and the company has already raised a total of $4.5 million and projects to round up the total amount of the investment going its way to $12 million before 2020 is out.

Shifting from Teams to
Players

Meanwhile, Puntt, an innovative upcoming betting platform focusing on individual players, has been set up and is expected to officially launch in February. Led by PhilAdams and a dedicated team of betting experts, Puntt hopes to create new B2C and B2B opportunities and leverage the power of players wagers.

Adams has
admitted that the challenges ahead of Puntt are great, as players are usually
better informed than sportsbooks’ algorithms, leaving big holes in the overall
offer. However, Puntt will push forth with the platform and deliver a fair and
exciting product in the end, Adams specified.

In
preparation of ICE London 2020, DATA.BET, another esports company, has teamed
up with GG.BET to run a $250,000 CS:GO event.

Summary

Article Name

Askott Expands Involvement with Pinnacle, Focuses on Esports Betting

Description

Pinnacle and Askott have expanded their partnership to develop and pursue new esports betting opportunities as investment in the segment increases in 2020.

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