The phone vendor — its confidence-inspiring name is Phones 4u — surveyed 1,500 women and supposedly found that 54% of them were more likely to be interested in the guy if he had an iPhone. 37% said an iPhone made a guy seem more reliable (this lady might disagree), and one woman even opined,

I used to have a boyfriend. He was actually perfect: cute, funny, thoughtful, lots of chemistry,…
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There's just something about a man who's good with computers that makes him more trustworthy. If he's got the cash for an iPhone then he must be very good at his job, too.

Clearly, making iPhone ownership a dating requirement is materialistic and pretty shortsighted (maybe the women in the survey really do have Lori-Gottlieb-style checklists). But there's one thing I do like about guys with iPhones — they know how to get places. Hear me out: it's not that a crappy sense of direction is a dealbreaker for me. It's just that I'm not so good at figuring out where I'm going, and I'm pretty impressed when someone else is.

Lori Gottlieb has been spreading her particular brand of Cautionary Matron doomsaying since 2008,…
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I know that my admiration for men who can whip out a phone and effortlessly get us to the nearest subway stop is a little anti-feminist — "be the man you want to marry/date/go back to Brooklyn with," and all that. And when necessary, I can figure out where I need to go on my own. But sometimes you want someone to share the responsibilities of modern life, and for me, one of the most onerous of these is navigation. Of course, iPhones break all the time (especially when you need them most, like in a blizzard), and there's always the danger of forgetting it in a bar. Maybe what I really need is a guy with a map.