Archive for business success

Marketing your business online is so important, and yet so many businesses put this aspect on the back burner as they are doing business. Continuing to market and try new marketing techniques constantly will help keep your business profitable, during times that would normally be very slow. Always keep growing your contact list! Below are my top three marketing tricks you should be doing now.

1. Facebook Ads are so incredibly powerful. You can easily boost an awesome post on your page for only $5! By taking advantage of Facebook Ads you can reach a huge market. Give it a try!

2. Make sure you are enticing your audience by having a compelling and exciting free offer for your opt-ins. Encourage people to want to sign up to your list. What is it that your target audience really wants? Can you create a checklist, ebook, or video series that you can give away to them for free? Don’t wait on this!

3. Utilize free SEO submission sites to submit your articles! This will only take about 5 minutes per post and you are once again casting the net out larger to attract more people, for FREE. Some of my favorites are ezinearticles.com and goarticles.com.

Bonus tip!

Be yourself always! Whether in creating Facebook ads, posts, your free offer, or any of your emails, people want to know YOU. Think about some of the people that you follow and trust online. You probably really respect and enjoy their personality as well as their knowledge. Use YOUR own language and do what feels right to you.

If these tricks feel daunting to be doing by yourself, then don’t do it alone! Invest in yourself and partner with a fabulous, experienced Virtual Assistant! An experienced VA should have the knowledge to help you grow your email list and guide you to creating a marketing plan that works for you.

Good entrepreneurs need to be good leaders. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership and business success.

Here are the top 10 of the dozens of ways to lead by example:

1. Take responsibility. Blame costs you your credibility, keeps team members (and anyone working with or for you) on the defensive and ultimately sabotages real growth.

2. Be truthful. Inaccurate representation affects everyone. Show that honesty really IS the best policy.

3. Be courageous. Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.

4. Acknowledge failure. It makes it OK for your associates to do the same and defines failure as part of the process of becoming extraordinary.

5. Be persistent. Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your company or team.

6. Create solutions. Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.