Do take note that some notable names such as Parkson Online, Trosworld, Bubucaca. PostMe, AirAsiaMegastore etc. are missing from this compilation as their Alexa rankings are marginally below their competitors in respective segment. However, some of the sites above might continue to grow and we shall observe them again in the near future.

Online Classified

Alexa #

Brand

9

Mudah.my

251

OLX.com.my

Alright, online classified is NOT an e-commerce site contrary to popular belief here, whereas an e-commerce site needs to at least facilitate online payment. Nevertheless, it compliments the e-commerce ecosystem and perhaps the heavyweight Mudah.my might venture into EC business in the future, who knows?

International Sites

Alexa #

EC Site / Brand

8

Amazon

36

Taobao

39

eBay

63

Alibaba

160

Tmall.com

403

Etsy

International sites here means merchants, operation, fulfillment are mainly overseas. Amazon is officially the #1 e-commerce site in Malaysia, it is even more scarier (to local businesses) if they are able to provide free shipping to Malaysia. The same goes to Taobao whereas the impact has been seen in Taiwan already.

Online Marketplace

Alexa #

EC Site / Brand

16

Lelong.my

90

eBay Malaysia

227

Qoo10

377

Youbeli

510

Rakuten

1407

Easy.my

The list above consists of C2C, B2C, B2B2C marketplaces, with Lelong.my being the undisputed #1 local e-commerce site. Foreign companies like eBay, Qoo10, Rakuten have setup local site and operation in recent years.

B2C / Specialty Store

Alexa #

EC Site / Brand

96

Lazada

113

Zalora

205

ipmart.com

331

Dell.com

393

Superbuy

499

MobileMegaMall

615

ThePopLook

705

HiShop.my

989

MPH Online

1300

ShaShinKi

1772

FashionValet

This is a crowded segment dominated by Rocket Internet’s Lazada and Zalora. The popular e-commerce verticals here are consumer electronics and fashion.

Ticketing / Travel

Alexa #

EC Site / Brand

28

AirAsia

65

Agoda

107

Golden Screen Cinemas

116

Malaysia Airlines

127

Booking.com

186

Expedia.com.my

241

TGV Cinemas

398

AsiaRooms

The first wave of e-commerce uptake in Malaysia masterminded by AirAsia. “Everyone can fly” and people start paying online using credit card. Travel & movie ticketing is a big, big segment with huge online transactions going on.

Deal Sites

Alexa #

EC Site / Brand

60

Groupon.my

184

MyDEAL

239

LivingSocial

339

Dealmates

406

StreetDeal.my

489

MilkADeal

The second wave of e-commerce uptake (aka Groupon clones craze) in Malaysia led by Groupon, LivingSocial and gang, with probably more than 100 deal sites have gone into deadpool since then. Also, it will be debatable to include Dealmates in this segment as it is shifting to flash sales model.

Luxury Shopping

Alexa #

EC Site / Brand

417

MySale

1376

Reebonz

3834

Haute Avenue

Luxury shopping also known as exclusive shopping club spearheaded by Singapore’s Reebonz, and since has been joined in the fold by other competitors.

Lifestyle Shopping

Alexa #

EC Site / Brand

1453

White.my

2860

DSYR

4712

Kwerkee

A relative new segment in which most are inspired by Fab.com. Another Singapore-based site, HipVan is also venturing into Malaysia at the time of writing.

Online Grocery

Alexa #

EC Site / Brand

977

Tesco Online Shopping

16825

Doorstep

18988

Presto

An used to be quiet segment has recently been revived by Tesco’s launching of online shopping. The other players have to focus on their own niche such as B2B, imported goods etc.

Online Food Delivery

Alexa #

EC Site / Brand

3639

Foodpanda

12339

Room Service Deliveries

We are not sure why but until today, pizza is still the first thing that came to mind when ordering food online, even with the existence of online food delivery aggregators above. Not surprisingly, Domino’s Pizza (Alexa #: 718) and Pizza Hut Delivery (Alexa #: 2910) are both arguably more popular than the aggregators.

Penny Auction

Alexa #

EC Site / Brand

1221

Sold.my

4117

Chika Pow Wow

5743

PennyAuction

6634

uBid.my

This is a sensitive segment in which sometimes it is related to scam, albeit not all sites are scammers though. If you are not sure on how penny auction work, read this.

Who are behind those e-commerce sites?

Do you know that some of the sites are either founded by the same team, backed by the same company, or joint ventures with others? You can find out from the visual below who are behind those familiar brands and how they are related.