A highlight is his description of the type and number of internships you should have. When students ask, I’m always reluctant to be specific, so I will let Morgan do it for me:

Internships – the definition of internship varies by country – in some it’s just a few weeks, in others months. Regardless of the length, get at least two different internships before applying for your final role. This will help you decide if PR is really for you – it’s not all champagne and parties. It’ll also give you a feel for the tasks you’ll be charged with, whether you like agency or in-house, and which industry you like. You’ll also learn more about which firms are the good ones to work with when it comes to applying for positions.