Press:

"Bulking up the Amazon Appstore is a big reason why this phone exists; even though its out-of-box features look incredible, its success may hinge on the creativity of third-party developers. Amazon is certainly hoping that the unique opportunities presented by its new hardware will inspire developers.

"There's simply nothing like it to develop apps for out there: The eye-tracking, the gesture controls, the way onscreen objects take on a new viewable dimension."

"Amazon has already taken market share from traditional retailers by offering lower prices. The biggest obstacle it has faced is counting on customers to go to the website and look up items, rather than buying in stores. Amazon's Firefly removes the middle man and makes shopping on Amazon effortless.

"Amazon has created the (so far) ultimate spy-on-the-customer device in the Fire Phone. No thanks, in a big way..." - Dan Gilmor, media expert

Other reaction:

The Fire Phone is rather a gateway into its millions of books, movies and music on-demandUswitch.com

"I find it strange that a company named after a rainforest would be so fond of naming its products after various words associated with fire." - fallingalt on Reddit

"I was enjoying this until the whole tilting thing. This seems weird and prone to unintentional movements. Particularly when using your phone when lying down on a couch or bed." - haelous on Reddit

"While it seems to have decent hardware, [Fire Phone] is just an Android phone with everything we love about Android removed." - Jack Doyle on Google+

"I was really expecting them to compete on price because I'm not really sure what the hook for this phone is. 3D's a gimmick, I can download Google Goggles and do nearly everything Firefly can, and premium hardware is available other places. If you have all Amazon stuff this is the phone for you I guess but if not, I don't see why it should be." - Brett Besa on Google+

"Amazon's killer blow lies in its deep connection to the Prime subscription service. The Fire Phone is rather a gateway into its millions of books, movies and music on-demand, making the device key to a very appealing package," - Uswitch.com, via email﻿