Session Description:
Are you frustrated with your firm’s unwillingness to try new things? Do you ever complain that your lawyers “just don’t get it!” Do you feel you don’t get the respect you deserve?

The most successful administrators are skilled salespeople. Why? Because before we can get anything accomplished for our firms, we must first sell that plan to the decision makers. Administrators have great ideas for effective initiatives, e.g. a new social media project, upgraded website, security measures, or HR or recruiting program. Too many potentially effective efforts get killed or watered down inside monthly committee meetings. Whatever your job title or experience level, you can be more successful and effective if you're more persuasive.

Ross Fishman is known throughout ALA and LMA as one of legal marketing’s most-effective and most-successful marketers. He has sold outrageously creative and effective initiatives to hundreds of law firms worldwide. A former litigator and marketing partner, Ross has figured out the secret to how to sell to tough and skeptical lawyers.

In this entertaining and fast-paced program, Ross Fishman will teach the secret to persuading lawyers to do your bidding ¯ how to get past their persistent objections, and green-light your project.

Attendees will learn:

How lawyers learn, and how to modify your approach to adapt
How to help your lawyers use social media more effectively and ethically
The proven step-by-step formula for getting lawyers to say “Yes!”

NEW: When registering, please be sure to include your lunch entree choice in the comments!

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