Sunday, February 21, 2010

In this tough economy we are facing right now business owners are always looking for ways to entice potential buyers to their shops. One of those methods of enticement is "the freebie". Buy one get one FREE, aka the BOGO, is one. There's the buy three get one FREE, FREE shipping when you order three or more, FREE FREE FREE! We all love freebies in tough times.

Then, there's the "coupon book" that you can purchase for X amount of dollars that has hundreds of savings offers from different stores throughout the vicinity. Most of the time, we don't use all those coupons, but it is a great gimmick that brings potential customers to those shops in your coupon savings book.

However, it isn't enough just to offer free or reduced prices in store; since many of these customers may be "first-timers" in the store, first impressions account for a lot as to whether the shop owner will get a return customer after offering that discount or freebie.

Let me give an example from my own personal experience:
I purchased one of those coupon books with hundreds of coupons from local shop owners and proceeded to mark all the ones I planned to use right away. Many of them were stores that I already shopped in before and hadn't been back in awhile. So it was a nice way to encourage me to come back and see what things were like now and potentially purchase other items that weren't on sale or FREE. One of the first places I chose was a beauty salon offering a FREE haircut with no other strings attached, just the FREE haircut. I hadn't been there before and it was only a few miles down the road from my home, so I decided to take advantage of their FREE offer.

The moment I walked in the place and showed my FREE coupon, the store-owner took it, tossed it on the counter and scowled. "Go sit over there," she said. No please or thank yous, no smile and no eye contact. I began to get a tad bit uncomfortable. From the moment I sat in the chair to receive my FREE haircut, I got rantings and ravings from this woman about how awful that stupid coupon book was. She was so busy giving FREE haircuts, she didn't have time to make any money. She would never advertise in that coupon book ever again...it was a sham...a waste of her money...worthless...no return customers...

I was beginning to see why she didn't have any return customers, that was for sure!

Once I was done with my FREE haircut, I gathered my belongings as quickly as possible, snuck out the door, and never went back. I was another non-return customer on her list. I was too scared to come back!!!

Now, the point is this; I don't really recall if the haircut was actually any good or not. All I remember, and this was over 20 years ago, was that this woman was upset, angry, showed poor customer service and didn't really give me any reason to feel good about returning to her shop for another haircut.

I actually drove a half-mile further down the road to receive haircuts from a shop owner that I liked after that!

The coupon book offering freebies did not work out for that angry shop owner because she gave me a very poor first impression of her shop. Her shop was probably fine otherwise, but because of this woman's attitude, I never had a chance to see what else she would be able to offer me.

On the other hand, I used another coupon from that same book and took a chance on using it for lunch one day at a restaurant I had never been to before. It was a fairly new restaurant so I was curious about going inside. The coupon gave me the perfect opportunity to check it out. I believe it was a coupon offering FREE dessert with lunch or dinner order. Now, I didn't really need a dessert, but I love getting freebies, so it was enough to entice me.

The restaurant had a nice, cozy, 1930s feel to it. The waiters were friendly, helpful, smiled a lot and prompt. The food was good. Basic meal type stuff, nothing overly fancy, but with a few extra touches. It ultimately became my favorite place to eat because I had a good first impression and good service.

Thinking back on that coupon book, I wondered if that angry hair salon woman would've felt different if she had put a different type of offer in her coupon such as 50% off, or FREE shampoo with each haircut, or FREE styling product like mousse or gel with haircut...something like that. That way, she would have at least gotten something out of her customers without feeling used and abused, perhaps.

Being a shop owner myself, I work very hard at deciding what type of enticements to offer to bring customers to my site. I want to feel good about the offer and I want my customers to feel good about it too. Most of all, I want return customers who will want to come back because they like my product, my service and my attitude.

The moral of this story? Well, in this economy (or any economy), freebies are good because they can entice customers to stop by and get something that they will like. A shop owner that manages the freebies and specials well, will feel good about offering them. It is the shop owner's responsibility to "give it all you got" in customer service and attitude once your freebie customer enters your shop, otherwise you may be defeating the purpose of your special.

So, whatever it takes, shop folks, just SMILE, be happy, go the extra mile for your shop special shoppers. You may stand out in the crowd because of it and make all the difference whether you succeed or fail in this economy.

Wednesday, February 17, 2010

Sample, or guest soaps are made of the same stuff as my regular soaps, only a whole lot smaller. Typically what happens is that I make a batch of soap in a loaf mold. When I take out the loaf, I cut the soap into their regular sizes, usually about 3 to 4 oz in size. The end pieces is where I usually trim the very edges to make tiny samples to send with each of my orders that fit into little baggies about the size of my business card. The rest of the end pieces I cut into guest sized bar soap, about 1 oz each.

Each guest size bar is wrapped in an organza bag, labeled and tied; a cute little gift idea or fun bridal or baby shower idea.

Not all of my soaps are available in these cute little guest sizes, but I currently have several that are. The above pictures are soaps that are currently available.

Coming up are some more listings of guest size soaps. It is a great way to try out some handmade soap at an economical price!

Sunday, February 7, 2010

Awhile back, I wrote a blog entry about my exercising and what it has done for me, (Just Keep Swimming), and expressed a desire to "mix up my routine" with something else.

That "something else" showed up when a co-worker of mine spoke of kettlebells on Facebook one day. Clueless as to what a kettlebell was, I was intrigued and clicked on his blog site to find out what it was all about. He had all kinds of site references to find out more about his inspiration for his exercise program. I saw pictures of a kettlebell, but could not fathom how one would exercise with it.

To me, it looked more like a weapon of mass destruction instead of an exercise tool! I could imagine knocking myself unconscious with one, but exercise? Hmmmmm.....

I clicked on a few of his "favorite sites" and saw some videos of what a kettlebell is and some basic things you can do with one. Lightbulbs went on in my head! Ohhhhh, THAT'S what you do with a kettlebell! My next question was, can I do this exercise without causing injury?

I commented back. Can an almost-retirement-age, suffering from arthritis pain, neck and back injuries, foot injuries woman like me, exercise with one of these things and live to see another day?

His answer was Yes, with the proper training and right technique.

Sooooo, how do I get that? I can show you how, he says. He has converted his garage into a gym full of kettlebells and other exercise equipment. Come on down.

Okay. I convince my hubby to join the fun and off we go to visit the next weekend. I was completely unaware of what could happen next, even with some of his explanations about what we were going to be doing.

We started with a great warm up, hung out on some rings (literally), then we began to receive our basic kettlebell training and safety. I did OK with the basic movement, but when it came to a different move that required me to switch hands grabbing the kettlebell, I was a bit clumsy. Practice will make that better, I'm sure.

The next thing he introduced us to, was a deceptively simple looking exercise using some really large ropes. He warned us it was tougher than it looked. I don't think he warned us enough. Or, maybe I wasn't listening close enough. The ropes were probably the most difficult aspect of the whole exercise.

Overall, I had a great experience with this visit. Yes, I was sore for the next few days, but I want more.