Boo-hoo. My Mac is not well and I have to wait till Wednesday to see a Genius to cure the little mite. In the meantime, read this fabulous blog by Dr Isis on misogynistic breast cancer campaigning.

This reminded me of PETA campaigning which has been frequently branded sexist. Feel the anger from Feministing (Vote for the worst PETA ad), Jezebel (PETA explicit ad “banned” but actually not), Opposing Views (Save the Whale ad), Julie Bindel. A colleague of mine used to work for PETA and said that their strategy was to be as shocking as possible regardless of the fall-out – all publicity being good publicity. Defence from the President of PETA, Ingrd Newkirk here and audio here.