Quality data on a massive scale

Unique data assets

Observed online behavior

We collect data about consumer visits, searches and conversions from billions of online events for both mobile and desktop internet users.

Consumer surveys

The Simmons National Consumer Study captures a variety of online and offline consumer attributes including media usage, lifestyle, demographics, brand-buying habits and psychographics. Additionally, we gather demographic information from the largest provider of online retail point-of-sale surveys.

Shopping profiles

Purchase intent data is collected from the Connexity retail listing network, which distributes millions of product listings from leading retailers to over 100 M interested shoppers across the web. Our observed data includes purchase intent detail for categories, brands and products.

Data You Can Trust

Comprehensive audience profiles

Hitwise translates behaviors on both desktop and mobile devices to the people performing those actions. We identify like-for-like records between online behavior and survey research datasets to match audiences on a look-a-like basis. We weight and scale the data to reflect the true distribution and size of the population.

Merging data on where people go and what they search for, with who they are, enables us to build accurate audience profiles. Access to a complete understanding of your consumers gives you a competitive edge.

Flexible, real-time reporting

The Hitwise insights platform tracks hourly, daily, weekly and monthly data. We report near-real time competitive insights. No one else can report on data as quickly.

Actionable Insights

Hitwise closes the gap between consumer insights and audience activation. Discover your best prospects by either modeling a seed set, or through our audience profiles. We find significant similarities between our insights and activation data sets so we can connect you to your addressable audience.

Our platform indexes millions of data points against each of the 650 M addressable devices to build your specific audience. Each audience member is scored to find the best match. With our diverse data set, we find the signals that matter most. Real-time updates to our targeting graph always include new prospects.