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Stakeholders Urged to Support EDWARD ‘Thunderclap’

The Project EDWARD team has issued a call for road safety stakeholders to support its social media ‘thunderclap’ campaign, scheduled for next Tuesday, 13 June.

The thunderclap ‘crowd-speaking’ campaign marks 100 days until the 2017 ‘European Day Without A Road Death’ (Project EDWARD) which is taking place on Thursday 21 September.

Organised by TISPOL, Project EDWARD encourages drivers, riders and pedestrians to spare an extra thought for their safety. The initiative is also designed to draw attention to the 70 deaths that occur on average each day on Europe’s roads.

The thunderclap campaign requires 100 social media supporters. Road Safety GB, through its twitter account, has already pledged its support - taking the current social reach to just over 115,000.

Those who support the campaign will share the message ‘We're proud to support #ProjectEDWARD 2017 as we start the 100 day countdown. Let's work for zero road deaths!’, via their chosen social media account, at 12pm on 13 June.

Click here to support the thunderclap campaign - this can be done by any individual or organisation with a social media account (Facebook, Twitter or Tumblr).

TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.

Other new initiatives for Project EDWARD 2017 include: a video pledge, with the best videos showcased online and via social media; a dedicated Twitter feed; and a new website featuring a host of resources including artwork that can be downloaded free of charge.