If they do this correctly, the feud could actually bring prestige back to the title. The stars are aligned for a Swagger vs Cesaro feud, that I feel WWE wont do it. If Swagger doesn't appear at RAW on the 20th anniversary to challenge Cesaro, he'll enter the Rumble match and probably feud for the IC title..

Cesaro is doing a fine job as champion, thus far. For WWE booking they haven't made him a particularly bitchy heel and he has wrestled consistently good matches week in and week out. Having the belt go from Cesaro to a returning, momentumless Swagger would be a huge downgrade, and would ultimately just hurt a title that's being built back up nicely instead of "saving it."

I'd much prefer they explore the possible Cesaro/Miz feud. As much hate as he gets around here, I've always enjoyed Miz, (including this current baby face run.) It will probably end up being a pretty nice feud.

I think they need to rebuild Swagger as a heel due to Miz and Del Rio's turns. The face side already has Cena, Sheamus, Ryback, Miz, Alberto Del Rio, Randy Orton, and Team Hell No. The heel side has CM Punk, Ziggler, Big Show, Wade Barrett (I didn't count the Shield because they aren't ready for high profile singles feuds). That's why all the lower main event heels are stuck fighting 3MB in jobber matchs to kill time, because there aren't enough upper level heels to feud with. If Swagger turns, then the face side will be bogged down even more, and midcard faces like Tyson Kidd, Justin Gabriel, Alex Riley, Zack Ryder, and Derrick Bateman will never have a chance to move up.

Swagger should get his push back as a heel. Maybe have him feud with Derrick Bateman over "who the real American Hero is".