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Friday, 24 May 2013

How UK consumers are ready for a richer messaging experience : A survey carried out on behalf of Acision by Vanson Bourne

Hi Will,

As we approach the bank holiday weekend, I wanted to send you an insightful infographic from the global leader in mobile messaging, Acision, uncovering how UK consumers are ready for a richer messaging experience. The full infographic can be found below and is also hosted online here.

The infographic is based on a survey carried out on behalf of Acision by Vanson Bourne that examined the trends, habits and views of 1000 Smartphone users in the UK. The stats the survey produced offer insight into UK mobile messaging trends, including:

·80% of smartphone users in the UK currently use OTT services

·76% of these smartphone users currently admit to using multiple messaging services to contact friends, families and colleagues

·78% would be keen to try a rich messaging service such as the GSMA’s rich communications Service (RCS) Joyn