PIXELearning Ltd (“PIXEL”), a subsidiary of Intellego Holdings plc (IHP), has bought the management rights to the Serious Games People Group on Linkedin.

The Serious Games People Group has 1800+ members and is growing daily with an active discussion base and forum. PIXEL will take over management of the group, which will remain an open group - meaning all new discussion posts, shared links, job posts etc. can be socially linked and searched.

The group is a meeting place for those with an interest in serious games and immersive learning simulations or what is being termed in the industry, “gamification”. Members include many of the world’s leading developers in Serious Games, Gamification and e-Learning.

Andy Hasoon, IHP’s new Corporate Strategy Director said, “This move is just the beginning of our efforts to acquire IP rights, products, and companies in the digital learning marketplace. We are building a team to execute this strategy.”

One of the biggest challenges ‘Learning companies’ have is designing products based on people’s actual needs. Most learning companies develop solutions based on what they think people want not on what their actual needs are. PIXEL believe the Serious Games People Group has the potential to collaborate as a learning technologies group and to help in new product innovation, talent and partner discovery, market research, and market intelligence amongst the groups members.

Membership will remain by request only so that the group. Whilst this approach might limit the speed of growth of a group, it ensures quality of membership.

Intellego is a digital learning company which specialises in the provision of productivity improvement, compliance and process change using training to provide the solutions. The appropriate solution may be digital learning or instructor lead, or blended learning a mix of the two, to regulated industries and distributed workforces.