Marketing Manager Job Description

A marketing manager is person who is employed by a company to manage their day to day marketing activities. Their work involves conceiving and developing marketing strategies, supervising and motivating a team of marketers, coordinating and evaluating marketing campaigns, studying market trends and suggesting ways to improve the company’s products and services.

A marketing manager should be well organized, enthusiastic, reliable, likeable, innovative and confident, and have the ability to work in a team environment, supervise, monitor, and lead others. They should be good at communicating and able to relate well to a wide range of people, as they work with a variety of professionals. They should ensure that they understand and follow markets better than the competitions.

What does a Marketing Manager do?

Marketing managers may do some or all of the following:

prepare and manage marketing activities and budgets

develop marketing strategies in line with company objectives

coordinate and evaluate marketing campaigns

research and analyze market trends

study competitors products and services

identify target markets and develop strategies to reach them

give advice on improving company products and creating new ones

write reports about marketing activities and report to senior management

hire, supervise, counsel and motivate marketers

attend trade fairs, conferences and seminars to promote products

Working Conditions

Marketing managers usually work normal office hours, but may sometimes work evenings and weekends to meet deadlines. They work indoors in offices and outdoors in the field, but may also travel to other branches of the companies or to visit customers.

What is Required to Become a Marketing Manager?

To become a marketing manager, you will need to have marketing and management experience. Having a degree in advertising, marketing, business, communication or a similar discipline is helpful.

Secondary school students interested in becoming marketing managers should take preparatory subjects such as math, business, economics, statistics and computer science.

Knowledge, Skills and Attributes

Marketing managers need to have:

patience

persistence

adaptability

tactfulness

courteousness

creativity and innovation

confidence and assertiveness

social perceptiveness

honesty and Integrity

good attention to detail

good listening and communication skills

good judgment and decision making skills

persuasion and negotiation skills

time management and organizational skills

problem solving skills

math and computer skills

interviewing and presentation skills

report writing skills

sales and marketing skills

leadership and networking skills

effective budgeting skills

the ability to work well independently and in a team

the ability to work calmly under pressure

the ability to analyze information and explain processes

the ability to coordinate multiple tasks at one time

the ability to relate to people from a range of cultures and background