White Label Restaurants

The White Label Restaurants simulation confronts individuals or teams with the challenges involved in growing a multiple consumer
retailing business over as much as 10 years. At first, there is considerable undeveloped opportunity, but as
restaurant numbers increase, it becomes increasingly difficult to drive further growth. Players will gain
valuable insight into important issues common to other business situations, such as:

building and maintaining a strong reputation with customers, based on high quality product and service,

driving growth through expansion in a large but limited market, when profitable growth becomes increasingly hard to find,

coping with the conflict between the need to improve customer service whilst at the same time limiting costs so as to give investors a financial return,

[optionally] driving quickly to exploit the opportunity for sales and profits in the limited market, against a determined competitor,

The challenges provided with the simulation allow players to tackle these issues from several different starting
situations – a business that is already growing fast, another that must be rescued from disaster,
or the challenge of chasing a rival who are already exploiting the market. Players can pursue a variety of goals:
building the firm's sales or profitability; growing and maintaining 'shareholder value', or simply seeking
personal rewards from profit-related bonuses.