Valuable brand &

communication

How to Make Your Brand Matter?This training provides you with practical skills on mapping the expectations your clients, employees, partners and wider public hold for your brand. We’ll be learning from the success stories and failures and be giving you recommendations on how to create content which would be relevant and resonate with all of your stakeholders.

Community Strategy 3.0 How to make 1 + 1 = 3? We’ll be discussing about how to avoid spending money on often inefficient sponsorship projects and introduce approaches which would bring greater value for both the company as well as the society. We’ll be talking about the latest trends in the field of community relations, learning from strong examples and giving practical suggestions on how to get started with developing a community strategy.

Don’t Tell, Show – Communication and Reporting Practical training about how to plan strategic communication and manage reputational risks by using transparency, societal and environmental topics. We’ll walk you through the topics of stakeholder expectations and public reporting. This training will provide you with ideas of how to benefit from these topics in your communication and marketing.

GRI Standard – Practical Assistance in Creating an Outstanding Report This training is about Global Reporting Initiative (GRI) which is the most used standard on disclosing non-financial and diversity information. We’ll be giving you an overview of the requirements, topics and selection of indicators as well as the development of the reporting process. Following the GRI standard helps to create a credible report which increases the transparency and credibility of your business, is a practical management tool and the backbone of your strategic communication.

The New Quality of the Annual Report - Integrated Reporting

Investors and other stakeholders require greater transparency from the business sector. Fastidious has been risen by development of information society, corporate risk behavior and ongoing search for additional growth. We’ll walk you through of how to follow the requirements of the renowned Integrated Reporting Framework (<IR>) and create a report which will resonate with the reader, help to see behind the numbers and answer the question – how is our company creating value for society and investors?