That sets the stage for Samsung to once again ridicule Apple in the very arena which it defined as the premier showcase for national advertisers back in 1984. Even today, a search for "Apple Super Bowl" mostly leads to results featuring the company's iconic "1984" ad by agency TBWA/Chiat/Day.

Apple was last seen in the Super Bowl in 2010, when it advertised the arrival of the iPhone on Verizon's wireless network. In 2011, however, Samsung took advantage of Apple's absence from the game with a memorable ad that ridiculed Apple fanboys (and girls) who stand in line for the company's small, outdated-looking products.