Statistics on Marketing Personalization

May 28, 2015

Marketing personalization is becoming increasingly important for companies of all sizes, in all industries. Not only does it increase conversion rates with key audiences, it also allows companies to deliver the relevant and helpful user experience today’s consumers and B2B buyers expect.

To that end, we’ve collected a few statistics that demonstrate the importance of website personalization – and the substantial growth opportunities it presents in 2015.

57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. – Janrain

62% of adults under 34 are willing to share their location for more relevant content. – NinthDecimal

The takeaway: Don’t be afraid to ask visitors for information. Consumers want a custom experience, and they’re willing to help you deliver by providing their personal information.

77% of consumers would trust businesses more if they explained how they are using personal information to improve their online experience. – Janrain

Be transparent. Tell visitors how your company will use their information to ensure an optimal user experience.

74% of online consumers get frustrated when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. – Janrain & Harris Interactive

Personalized emails improve click-through rates by an average of 14% and conversion rates by 10%. – Aberdeen

The top reasons for US email users to unsubscribe from a business or nonprofit email subscription are too many emails (69%) and content that is no longer relevant (56%). – ChadwickMartinBaily

Personalizing your emails is an excellent way to stand out in your audience’s inboxes, drive conversions, and retain subscribers.

As shown in the chart below, when compared to general ads, consumers view personalized ads as more engaging, memorable and relevant:

In 2015, your competitors are investing time, resources, and money in personalized marketing content:

Ironpaper is a results-driven digital marketing agency. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients. We are based in New York City and Charlotte, NC.