Centre MK

Client: Fox Kalomaski

When Centre MK (Milton Keynes) wanted to create a seasonal tv campaign, we were contacted via the London-based agency Fox Kalomaski to direct, film and produce the ads. We made 2 x 30” commercials (summer and winter/Christmas variants), along with 10” cut downs to promote the shopping centre and new food court.

Working from the agency’s boards and initial concepts, we created the whole campaign through from casting until the final edit and grade. The ads were directed by HC’s Paul Tigwell and Jason Mullings over the course of a single days filming, so as to maximise on material gathered for the edits on both the summer and winter versions. The Christmas version was treated in After Effects to create a white wintery glow and to add glitz and sparkle.

A series of large format digital posters and press ads were also later created based upon the campaign rushes.

The ads were voiced over by actress Sarah Parish. (Doctor Who, Mistresses, Breathless).