McBride Financial Services Governance EvaluationThis paper will introduce possible corporate governance problems that led up to the scandals in the early 21st century. McBride, an online mortgage financial services organization, might be allured by tempting, unethical practices if they choose not to accept a previously proposed solution to their organizations’ structure. The influence of the governance rating system will be discussed and the implications this influence would have on the McBride organization. Two governance rating methodologies will be discussed and what effects they would have on McBride financial services. Finally corporate American’s reaction to the governance rating industry will be evaluated and McBride will be assessed as to how they will react. The corporate governance problems leading up to the 21st corporate scandals had to do with the way the system is set up. In an article, written by John C. Coffee, Jr., he theorizes on which governance problems led to the 21st scandals. His theory lays in dispersed ownership systems of governance. Coffee (2005), “Dispersed ownership causes …’motives for, financial misconduct has implications both for the utility of gatekeepers as reputational intermediaries and for design of legal controls to protect public shareholders” (pg. 1-10). In the dispersed ownership system it seems to be the managers that cause the accounting misdeeds leading to the scandals. This type of a governance system would be more along the lines that led to the downfall of Enron, Tyco, World-Com, Global Crossing, Imclone among others. This would indicate a governance problem within the way the organization is being monitored and controlled. This also demonstrates a problem in the governance in the accounting area. Too many controllers or “gatekeepers” have to much control in that area. Coffee (2005), “Corporate managers tend to engage in earnings manipulation. …in the cases of Cendant, MicroStrategy, and Sunbeam, three major U.S. corporate scandals in the late 1990s, they found that “these three firms lost more than $23 billion in the week surrounding their respective restatement announcements. …despite the market’s fear of such practices, revenue recognition errors became the dominant cause of restatements in the period from 1997 to 2002” (pg. 1-10). This shows the governance practices regarding revenue recognition was a major governance issue. In concentrated ownership systems it is the shareholders who play the deceit roles. This type of system is more directly related to the way Hugh McBride, of McBride financial services, is setting up the business. Another governance issue was the “rainy day reserves”. Coffee (2005), “ In effect, managers engage in income-smoothing, rolling the peaks in one period over into the valley of the next period; this traditional form of earnings management was intended to mask the volatility of earnings and reassure investors who might have been alarmed by rapid fluctuations in earnings” (pg. 1-10). In this case of rainy day reserves the gatekeepers can misguide the amount of money that actually came in. They report a different amount when the earnings are lower than expected, hoping that in the next quarter the monies coming in will cover the down period and the accounting books will balance out. One more problem in the governance was when the compensation system changed from a cash-based system to an equity-based system. The system changed but the corporate governance controls did not compensate for the change. Coffee (2005), “change in corporate governance to control the predictably perverse incentives that reliance on stock options can create” (pg. 1-10). If Hugh McBride does not accept the previous proposals given to his company (see week three Problem Solution: McBride Financial...

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...Introduction
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The more McBrideFinancial enables customers to find residential information, the more likely customers will see McBride as a valid resource for finding a home and loan, for their needs.(eFuse,2009). Team A will analyze the current web site, make suggested changes, and implement changes, by creating a mock up web site design, that will better serve McBrideFinancial, browsing customers, and existing customers.
Service Request descriptions
Design an improved/enhanced Internet website
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...McBrideFinancialServices
BLANK
BSA/310
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BLANK
McBrideFinancialServicesMcBrideFinancialServices wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. The company will conduct a market research to achieve its goals. The marketing and promotion will be done through the television, radio, newspapers, and internet. By hitting the target audience with the marketing strategy McBrideFinancialServices will be successful in expanding its customer base.
* To gather market research, the section will include social and opinion research, and the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making (ICC/ESOMAR, 2008). The company is looking for candidates that are more likely to get approved for a mortgage. Mc Bride is targeting professionals purchasing either a primary or secondary residence, also candidates who are retirees purchasing a primary or secondary residence, and people who want to purchase recreational properties.
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* To expand the customer base and needs, different types of media will be used. Local TV ads will be place on different...

...McBrideFinancialServices-Marketing Plan
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McBrideFinancialServices-Marketing Plan
The first step in any marketing plan should be marketing research. McBrideFinancialServices will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce, visitors’ bureaus, and local realtors concerning the target market: professionals and retirees purchasing a primary or secondary home and families or individuals purchasing recreational properties. With suggestions from McBride the marketing plan will include television, radio, and newspaper advertisements; informational flyers, and the Internet. It is suggested that greater focus be placed on Internet marketing using customer testimonials and an exchange of Web links with other businesses in a relatable field.
Marketing Research
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...McBrideFinancialService
The purpose of this paper is to develop a marketing plan for McBrideFinancialService. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBrideFinancialService. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet.
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...McBrideFinancialServicesMcBrideFinancialServices is a premier one-stop mortgage provider in the five-state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company specializes in providing low-cost, flat-rate fee mortgages to members of its communities shipping for a new residential mortgage. The company is currently privately held but is exploring opportunities to go public through an Initial Public Offering (IPO), acquiring another company in its same industry or merging with another organization. Through utilization of the SWOT method, management will evaluate each approach and determine which is the best method to take McBrideFinancialServices public.
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If McBrideFinancialServices chose the option of going public with an IPO there are a couple of strengths that it would benefit from. The first distinct strength is the raising of capital. Additional capital would allow for brick and mortar expansion, investment opportunities, and added cash flow to improve products and services. An IPO can help reduce debt and the applicable risk rating given by creditors. If the IPO is successful, the options for additional financing will be open.
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...Marketing Plan for McBrideFinancialServicesMcBrideFinancialServices is a start-up regional mortgage lender. They are headquartered in Boise, Idaho and plan to expand into a five state operation. The firm specializes in FHA, VA, and conventional home loans and refinancing. Upon approved credit, McBrideFinancialServices will provide a credit report, a home inspection, an appraisal, and mortgages at the lowest rate available at the time, for a very low price.
The market research that needs to be used is finding the need for the product through surveying at places that promotion is planned to take place. This consists of scoping places that may be good for the company to find consumers. Realtor offices are a great place to survey not only their potential customers, but office staff that conducts customer relations. Another great place to survey people is at major tourist attractions and air ports. Sometimes offering a little incentive goes a long way with peoples’ time, so it wouldn’t be a bad idea to network with a business in these places and see if they will partner with you to give out coupons for their product. Web surveys should also be considered. A local news site would be a great place to poll people; this will also provide information on what type of consumers read that specific local online news source.
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...McBrideFinancialServices Marketing Plan
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Research
This is where step one will begin is in the research. First thing is going to be in researching. Who we are? What do we want to tell everyone about ourselves? Then once we have figured out that we then need to figure out the best way to get that message across to the audience that we feel best suite what we are looking for in customers. In doing this research the first thing we need to look at is what is our competition doing? Also how are they doing it? Once we have found out what is working for them we need to analyze how well it is working. By determining their strength and weaknesses and then we need to build on that. That will be the whole key in doing this research is to make sure we have a direction to go before we start going anywhere with this marketing plan.
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