Before you get outraged at the state of fried chicken, there is evidence the post is part of a hoax marketing strategy. (The Huffington Post Australia has contacted KFC for confirmation but did not immediately receive a response.)

The burger is supposedly made in collaboration with Figgy Poppleton-Rice, a 'clean eating fanatic' with an Instagram account that is exactly six days old. The Insta feed is a mix of over-the-top motivational quotes and ridiculous 'healthy' food combinations.

The post is a parody of the 'clean eating' movement, and it's trying to get us to realise how darn good that fried chicken tastes compared to the extreme alternative. It's enough to make unsuspecting Facebook users stop scrolling and interact with the brand. And with over 3000 shares and 11,000 comments, the post is definitely doing it's job.

Marketing strategists are competing ever more fiercely for eyeballs so viral content is king. There's been a string of viral videos and posts that have later turned out to be very hidden advertising.