Monday, June 22, 2015

Apple bows to Taylor Swift on streaming payments

Tech giant Apple late Sunday bowed to pressure from pop
superstar Taylor Swift and raised payments to artists for its
forthcoming music streaming service.

The about-face by one of the world's most powerful companies
showed the extraordinary influence of the 25-year-old Swift, who had
vowed a partial boycott of the new Apple Music service.

Swift,
saying that she was speaking up for artists afraid of upsetting Apple,
had called the company's behavior "shocking" over its earlier plan not
to pay for streams during customers' initial three-month free trial.

Eddy
Cue, Apple's senior vice president of Internet software and services,
said late Sunday that the company had shifted course and would
compensate for streams in all stages.
Apple music "will pay artist(s) for streaming, even during (customers') free trial period," he wrote on Twitter.
Mimicking Swift's earlier protest, Cue wrote, "We love you (Taylor) and indie artists. Love, Apple."
Cue
separately told industry journal Billboard that he telephoned Swift,
who is in Amsterdam on her tour, after receiving approval from Apple CEO
Tim Cook.
He insisted that Apple never intended to avoid
compensation and had heard plenty of concern from others besides Swift,
although he was moved to action after she went public.
Apple,
which revolutionized the music industry through digital downloads with
iTunes, on June 30 launches its new streaming platform as customers
quickly shift to such on-demand, unlimited Internet catalogs.
Swift
has been an outspoken critic of streaming leader Spotify, last year
pulling her entire catalog as she charged that the Swedish company
compensates artists too little.
Swift early Sunday said that she
would refuse to allow her latest album "1989" - by far the best-selling
US album in the past year - to stream on Apple Music due to the lack of
payment during the trial.
"I find it to be shocking, disappointing
and completely unlike this historically progressive and generous
company," Swift wrote in a posting on Tumblr.
"These are not the
complaints of a spoiled, petulant child. These are the echoed sentiments
of every artist, writer and producer in my social circles who are
afraid to speak up publicly because we admire and respect Apple so
much," Swift wrote.
Swift said that her move was in part "about
the young songwriter who just got his or her first cut and thought that
the royalties from that would get them out of debt."
After Apple's
reversal, Swift wrote on Twitter: "I am elated and relieved. Thank you
for your words of support today. They listened to us."
Apple has
not gone public with details on the payout structure, but is known to
have been involved in intense negotiations with major record labels.
Prosecutors
in New York and the neighboring state of Connecticut have started an
initial probe on whether major labels are colluding with Apple to stop
licensing content to rivals.
Swift, a young country star turned
pop sensation, is signed to an independent label, Big Machine Records,
allowing her greater leeway in determining her marketing.
Spotify
has been especially controversial with artists as it offers a free tier,
even beyond a trial period, for customers who are not bothered by
advertisements.
Spotify says that it nonetheless pays back artists
and has given out $3 billion in royalties since the Swedish company's
launch in 2008.
Apple plans to charge $9.99 a month after the three-month trial.
Other
rivals in streaming include Deezer, Rhapsody, Rdio, Google Play and
Tidal, which is spearheaded by rap mogul Jay-Z with a professed mission
to support artists.