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Friday, January 25, 2013

LET ME CALL YOU SWEETHEART

If you've caught a look at necklines lately you'll agree, the 'Sweetheart' is still ever on trend. Because we still love anything happening 1950s when it comes to bridal couture, this plunging heart shape defining the decolletage will probably hang around designer collections a few more years. A 'Sweetheart' can have a very pronounced heart shape(below) or gently curve (above). Great choice for any bride wanting to frame a pretty face or some cleavage.

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AMY-JO TATUM ON ETSY

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LOVE THE CUSTOM LOOK BUT NOT THE PRICE?

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About Me

I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480

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DISCLAIMER

Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (amyjotatum@gmail.com) and I will gladly remove the photos in question. Thank you!

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