Commuter Gamification & Incentives

Gamification: What It Is & Why It Works

While it’s been getting a lot of attention since the advent of the digital age, the concept of gamification is not new. Game elements like points and badges have been used for years to motivate participants in organizations ranging from the Boy and Girl Scouts to some of the most successful armies in military history. The novel aspect of the contemporary approach to gamification is that it leverages digital technology, which greatly expands the range of possibilities.

The theory behind gamification is simple: competition motivates people to outperform their peers by tapping into two key elements of the human psyche. The first element is self-esteem; people feel better about themselves when they perform well. The second element is peer recognition; it’s rewarding for a person to be recognized by their peers for a strong performance.

Gamification provides a unique user experience, making it fun to pursue a goal, but one of its most powerful capabilities is the way it unites people from diverse backgrounds and differing demographics. It creates a community, further reinforcing the willingness of end users to continue participating, competing and pushing themselves to be better.

Use games, challenges, incentives and campaigns to heighten user engagement.

With its powerful interactive features, RideAmigos is an ideal commuter gamification platform. Administrators can create customized challenges to boost user engagement, importing virtually any criteria they like to add new elements of enjoyment while encouraging smarter approaches to commuting. Built-in notification and communication tools keep user engagement levels high, and users can compete head-to-head in real time through the platform’s responsive interface.

Employee Reimbursement

Event Discounts

Event attendees can earn discounts on ticket prices by signing up for carpools, transit, or other alternative options.

More Ideas

The RideAmigos Academy has a section specifically for sharing ideas for commuter gamification, incentives, and challenges.

Taking a broader view, gamification and incentive strategies can be scaled up to include a wider and wider regional user base. Top performers can take to social media to post their point totals and badge earnings, which in turn helps spread the word even further. When campaigns come to an end, administrators can review and analyze results and data to find new and innovative ways to strengthen user engagement going forward.

RideAmigos is changing the face of commuting and urban transportation, encouraging people to use digital technology to seek out convenient alternatives to single-occupancy vehicles. If you’d like to learn more about RideAmigos’ groundbreaking and innovative platform, get started today.