Google might discount irrelevant links

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills.

More backlinks = Higher rankings

Optimise your website content for the best organic reach possible. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site.

Google might discount irrelevant links

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). The structure of your URL can affect both your page’s ranking, but also the user experience. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.

Google Ranking Factors

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. Gaz Hall, from SEO Hull, had the following to say: "Search engines have made it clear: a vitally important part of the future of search is “rich results.”"

Optimize for Yahoo, Bing, and Others

When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.