Evolve – Serve – Receive

Often I share a frame of mind with clients that one plus one does not equal two. This basically means you can’t plant a tomato seed and then a few minutes later get some tomatoes. People tend to get suck in the one plus one equals two frame when they’re looking for a fast solution out of pain. 1+1=2 is also known as the magic bullet syndrome. It’s magical thinking and life just does not work in terms of 1+1=2. Working a job is 1+1=2 however. you show up, work and trade time for money. Going into business for yourself

It’s no secret video is an excellent way to connect to your target audience. So I don’t think I need to sell you on the importance of adding video to your business. I can share a bunch of ideas with you later on where to use video but today i want to focus on just getting your videos going. Here’s a short video if you’re not into reading the post below. Have you ever heard success is 80% mindset and 20% mechanics? It’s true and if your mindset is off, what you create in the marketplace will reflect that so

Here’s an example of a conversation I have with people all the time… Them: Craig I want to go swimming. Me: Fantastic! Here’s a pool. Them: But it looks cold. Me: Yes, it may be and you will know when you get in. Them: But I don’t have a towel. Me: So maybe now is a good time to get one? Them: But that would mean I have to get in my car and go buy one . Me: Yup or find one around the house. Them: Oh crap, which color should I choose? Me: What color would you like?