Discover the strategic
methods for reaching your maximum potential as a doctor
and never have to worry about having
enough income ever
again.

Article #50 Sept. 2013

“Why Do the Secret Sources of 95%
of Your
Private Medical Practice
Income
Remain
Hidden In Plain Sight
and Neglected”

“When and if 8 out
of 10 doctors finally recognize the
true root
source for over 90% of their practice income,
they then lack
the necessary marketing knowledge
and motivation to effectively
create a system
for practice that will
triple their practice income
persistently
year after year.”

If there ever was a time
in the medical practice history timeline when
private practice physicians should seek-out and
use the medical practice business tools now
available, it’s today. I’m not talking here
about tools to enable doctors to work harder,
see more patients each day, or change their
practice location to affluent neighborhoods.

I am talking about the
statistical facts that demonstrate the sound
validity for every physician and healthcare
provider to focus an extraordinary amount of
attention on the real source
of their
professional business revenue.

Why this is so
critical to the survival of private medical
practice today

Investigations, surveys,
and many clinical studies have confirmed that
about 60% of new patients join your medical
practice as a result of other physician
referrals.

Approximately 35% of new patients
join your medical practice as a result of
referrals from your own patients, word of mouth,
and specific marketing tactics promoting your
practice. That leaves 5% of drive-bye patients
to make up the difference.

Many of the marketing
tactics referred to here happen coincidentally
and go unrecognized by the majority of medical
doctors. Many doctors know that some things they
do result in acquiring new patients but fail to
see the need or advantages of creating an
ongoing framework for a perpetual flow of
new
patients.

What goes unrecognized by private physicians
today is the necessity of gaining business
knowledge, if for nothing else than to save
their own asses in medical practice.

The root question is……why
is it that the revenue connection between
acquiring new patients on a perpetual basis
through unsolicited referrals doesn’t seem to
impact physicians
strongly enough to inspire
them to take any action to
increase the process?

Beyond that, why is it
that most physicians and other medical providers
believe that they deserve a continuous flow of
spontaneous unsolicited referrals throughout
their medical practice careers?

Beyond that, one has to
ask in light of your knowing that increasing the
flow of new patients through referrals increases
income and that 90% of those new patients arrive
in your
office because of referral sources, why
any doctor neglects
such an obvious and
profitable source of continually growing their
medical practice business?

What are your reasons
for neglecting your primary referral income
sources?

1.Did you not know
where your new patients
are
really
coming from?

2.Weren’t you aware that your practice income
was
so
closely tied to referred patients?

3.Were you not thinking that
referred patients
had such
a profound effect on your practice
income?

4.Are you so arrogant that you expected to get
all
those
referrals because of your
reputation,
medical talents,
medical school
prestige,
sociable personality, and excellent
treatment
of your patients, absolutely earned
it for you?

5.Later, when your
practice competition
increases
as other
doctors move to your
community, did
you believe that your
referral
patient’s volume
would keep rolling in the
same
as before?

6.Did you never come to realize that today
in
order to
survive in private medical practice
it’s mandatory to do
what you have avoided for
years… start to market your
medical practice,promote your practice and yourself, and
do this using effective business and
marketingstrategies?

When you apply some
realistic thinking to this whole referral
process and how important it is to your
professional career survival today, you likely
will understand why you haven’t
done as well as
you had expected in
your practice.

Today, if you are new in
private medical practice, you probably are
wondering why I need to talk about these
factors. It’s easy to understand why.

The fact
you are so busy with loads of new patients
joining your new practice that you are
undoubtedly convinced that there will be no end
to this tsunami of new medical patients.
Unfortunately, new doctors in private
practice
often fall
into
this trap.

Older doctors usually
have run the gauntlet of private medical
practice ambushes. They are quick to understand
what needs
to be done to remain in private
medical practice financially. Even they are lost
in the new
healthcare environment.

That’s
because 99% of doctors have never been taught
nor
took the time to learn the basics of running
a business. The
best you can do is stumble along
using trial and error as
your crutch.

The "get referrals" game

Once you accept the fact
that 60% of your new patients
joining your
practice are referred by other physicians, it
should wake you up. The fact that 35% of new
patients originate from your own patient
referrals or word of mouth, should stick in your
mind. Those patients don’t just show
up in
significant numbers on their own accord.

If you don’t know how to
play the game and play it well, you always may
be able to sell your medical practice to your
local hospital and serve as an employee in your
own practice.
In that situation you no longer
make the big decisions. You
are no longer your
own boss.

If I were
starting out again in private medical practice,
I would never consider doing it without having
at lease a basic
business and marketing
education. And, I would nurture the referral
process so extensively that my peers would be
utterly astounded about how effective referral
marketing becomes.
How I would do this is
discussed later in this article.

Consider the
unique and profitable aspects of an established
referral system you can put in place

Pay attention now to how
you can breathe life into a referral system that
not only can triple your medical practice
business income but also provides a continuous
and increasing flow of new patients into your
practice while other doctors are
whining about
losing patients.

Like every other
potential profitable idea, you have to take
action before anything happens.

Your mission is to build
a referral network that 98% of other physicians
dabble with, neglect to consider a serious or
worthwhile endeavor, and aren’t willing to take
the time to
even try it. The process is not new.
It’s been a functional element of every
successful business out there for centuries. Why
is it not a diligent requirement in every
medical
practice business?

When you visualize a
referral system as a low cost, easily available,
highly profitable, and fertile resource for
growing your medical practice persistently over
your career, you will
be amazed at how this one
simple effort can make your
medical practice
financially stable in any economy or
financially
hostile environment.

Just think about the
opportunity you have available right
next door.

Other physicians will
always have patients that need medical care and
that they are not knowledgeable about or
qualified
to manage. The medical patient’s
doctor must refer them somewhere. Why not send
them to you because you are the expert in
treatment of that medical problem. You have
an
expertise that no other doctor has.

To make that happen you
need to position yourself by means
of several
methods of “positioning” to be the one doctor
that first appears in the mind of the patient’s
doctor the instant he
or she thinks about
referring the patient to the best doctor around
to treat that medical problem.

Your familiarity
with the 35% medical-patient referral
group is a profitable advantage

Your medical practice
success and profitability depends on the level
of your effort to create a high-powered
perpetual system to draw incoming patient
referrals the day you begin your private medical
practice. It’s a numberless nationwide
resource
for obtaining medical patient referrals.

What if I was to tell you
that this source of
free referrals to your medical
practice is profitable enough to keep you in
business even if every physician
in your
community disliked
you and never sent you
another referred patient again or ever.

And, that circumstance
happens frequently in medical communities all
over this country today for many biased and
intellectually aloof reasons. I know
it because
I witnessed
many examples of it happening in my
own medical
practice area.

The referral groups I’m
talking about here are the para-medical
businesses owned by healthcare professionals
that exist in almost every community……from
family counseling
services
to chiropractors.

The most fruitful are those medical businesses
providing services to clients and customers.
Many physicians don’t think
of connecting with
those para-medical businesses because of their
own “positioning”, hierarchy level within the
medical industry, and the advantages associated
with maintaining the perception that they only
associate with their peers for
referral
patients.

Perceptionsaboutreferrals from other
physicians
validate your credibility and trust...

It validates your own expertise
because other
doctors refer patients to you.

It provides you with the best
quality of patients
and
no doctor wants that to be thought of as
picking up scraps from elsewhere.

It implies high respect for how
you manage
referred patients.

It documents trust in your
professionalism when
referrals come from other trusted physicians
and
medical personnel.

It offers you a great deal of
prestige because
your qualities of referred patients only are
derived from
other physicians, implying you
are not scraping the bottom of the barrel
for patients.

How many
non-physician
healthcare providers do you think find
medical problems their patients have that have
to
be referred to physicians? Most of these
providers have the knowledge to recognize
significant medical problems that
they wouldn’t,
or by law, can’t treat.

Think about:

·Dentists

·Chiropractors

·Nurses

·Physical therapists

·Physician assistants

· Nurse practitioners

·Nutritionists

·Family counselors

·Pulmonary therapists

·Midwives

·Psychologists

·Rehabilitation therapists

·Message therapists

·Many more that you know well.

Unlimited sources for medical patient
referrals
are at
your fingertips...

These are just a few
categories and resources to consider working
with to farm for patient referrals depending on
your personal preferences, connections to, and
interactions with.

In each case it all gets
down to who you really are and discovering for
yourself what it is about you that attracts
referrals and new patients to your practice.
Once you figure
that out, use those qualities to
expand your attraction
even further.

Have you ever asked your
patients what they like about you
or what they
respect about you?
You should!

Why would
physicians ever want to seek referral patients
from sources outside the professional medical
community?

A few reasons might
be...

During a doctor’s medical practice
career in private practice,
doctors
rarely have more than 3 or 4
doctors that ever
refer patients to them. About 2
or 3 of these
referral
doctors rarely refer any
patients in
significant numbers.

One referral patient’s
dissatisfaction with your care
often
leads to
never receiving another referred
patient again
from that medical professional. Unless you track
your
referrals well, you won’t know about the
complaint nor
the future lack of referrals from
that professional. Patient complaints about you
rarely result in
feedback to you.

But if never see a referred patient again a
second time,
you know something is up. When you
see a referred
patient for a consult only, you
don’t expect them to
come back.

However, if you have treated that referred
patient with
your special rapport magic, you
will often find that they
will return to your
care later when they decide to
change doctors.

When and if you are a physician
who chooses not to socialize
very much with the
medical community
and its events, you commonly
will not get many referred patients from medical
professionals. They have to like you and trust
your medical expertise before they will refer
medical patients to you.

It only takes
one untoward event, whether true or not,
to destroy any referral sources you may have at
the time.

That issue may happen anywhere… operating
room… your office… in the outside community.
When that event reflects an outrageous and
unacceptable personal or professional issue
concerning you or your behavior, your reputation
within the community will often be spoiled to
some degree. An uncontrolled outburst of temper
is one of the most
common triggers.

Your marketing
knowledge associated with the 60% category of
patient referrals will become even
more critical over time

The effects from the
changes of the referral tide to your practice
are significant...

I would not hesitate to
guess that the overall volume
of referred
patients from other physicians has been
decreasing in numbers significantly over the
last decade. Huge changes in healthcare over the
last decade and presently are reducing referrals
being
made in private practice.

The most obvious
changes that are occurring...

Doctors are moving their practices
and changing locations
today more than ever at a
rate of 12
to
14% a year.
Your referral source
is here
today
and gone tomorrow.

Rather than refer a medical
patient to another
doctor for
a litany of simple
medical treatments primarily done to
avoid
malpractice
risks,
doctors are now expanding
what
they feel
competent to do
in their offices
and surgical
outpatient centers. It has become a
need to
financially
benefit themselves by
increasing procedures being
done by themselves.

With ObamaCare now at the
precipice of legitimacy
the
shift of new and old
medical doctors is rapidly moving
towards
finding employed positions.
Although referrals
are made commonly among
the various managed care
facilities, it becomes
one of convenience and a
number
of restrictions.

In a sense, large numbers of referring doctors
that used
to refer
to their choice private
doctors
are now prevented
from referral of
patients to outside-the-plan doctors. The
physician source
for referral of medical
patients in private
practice is
slowly
disappearing.

The above information
provides sound reasoning for
radically
escalating your knowledge and actions regarding
the creation of a hell-on-wheels
system for
recruiting new patients for your private medical
practice… if you intend
to stay in
private
practice.

How you respond to and manage the referred
patient
is paramount to your practice destiny

Your response to that patient
also includes how
your office staff interacts
with a referred new
patient (as well as a referred patient you have
seen previously).

Every single point at which
your office staff members and yourself interact
with any referred patient either creates a place
of special hospitality where they feel quite
comfortable, or a healthcare delivery
environment that they perceive to be ubiquitous
in nature
as expected.

Your aim is to make their
visit at your office
an experience to remember and one they would
have no reservations about returning to again.

It means this patient should be treated in a
much more thorough and professional manner than
your own patients… for many reasons. I might
point out that this is an investment in your
future maintenance of new patient flow.

It’s common for a
transient patient to return to
a medical practice that
treated them so well for
all their medical care
long term.

Some doctors believe that referred patients take it for granted
that their doctor has referred them to a doctor
with the same characteristics and personality as
their own doctor, which is rarely true.

For this
reason, it is incredibly important to start off
with a referred patient in a soft and pleasant
manner that would surprise even your own mother.

If you can’t usher in such a scenario, then fake it. At least it
would help to prevent the loss of 20 future
patients that you would never see who heard the
story this lady or man would tell about their,
“terrible medical visit with that ________
doctor.”

When you greet that
patient for the first time,
it’s essential that you do two things that
instantly set up the integrity of the rest of
the visit. These should always be the first two
things you do every time you greet any patient
at any time… even your own patients you have
followed
for 20 years.

You make direct eye
to eye contact and
physically touch the patient in some manner,
handshake, pat on the back, grasp on the
forearm, etc.

These two
techniques instantly
insure the mind of the patient that they are
right then the center of your complete
attention. Nothing in medical practice is
anywhere near as persuasive as these two
gestures done at the
right time.

If
you want to add a bit of spice to those two
techniques, immediately
include a verbal polite
question that always results in a “YES” answer.
“Isn’t it a beautiful day out there today (if it
actually is)?”

Just because
the car salesman
pulls the same sales technique on you when you
go to
buy a car, a series of simple everyday questions that draw yes answers
from you right
at the start, doesn’t mean it is less efficient
in
your medical office.

It’s a subliminal
persuasion technique where a
series of yes responses automatically creates a
positive permissive attitude in the mind of a
patient, making them, or anyone, much more
inclined to respond to the later
questions in a
positive way, “Would you love to buy this car
today?”

In a medical interaction something like, “I’m
prescribing this medicine that I want you to
take for the next 7 days. It’ll cure your boil
infection on your butt.” And, the patient is
happy
to comply.

Understanding that
about half of your patients
won’t take all the pills you prescribed, it’s a
very persuasive means of inspiring most of those
patients
to take all the medication without
spending time explaining to them all the
consequences of not taking all
the medication.

We
all know that explaining the consequences of not
taking all the medicine prescribed, if time
permits, is the absolute most persuasive way to
convince patients to do as you say just out of
fear. Persistent problems with that medical
issue may recur if meds are not taken as you
have prescribed.

You will instinctually
spend more time with a
new referral patient to accomplish all the above
advantages.

Referred patients
should be scheduled for longer
appointments for this and other reasons. To be
deliberately more tactful, you place yourself in
a
position of being more thorough in answering
the patient’s questions.

Take longer than usual
to explain your findings and treatment options
and take more time blending social conversation
into the medical one than you would normally do.

Another very
effective tactic to use to make a
patient more comfortable is
to permit the
presence of a family member or friend in the
exam room during the consultation (never
children under the age of 10 to 12) and later
during your post exam discussion and follow-up
visits for that same problem.

A
young child or baby in the exam room will always
compromise the attention of the patient, create
distractions to your medical comments,
and
create a potential medical liability for you
whether you believe it or not. In pediatrics,
it’s a different story… there are always
exceptions.

Here are a few more of my favorite methods to
create a perfect patient referral visit...

Permit the patient to disrobe and put clothes
back on in private... not while you stand
there
with your back to them
or not.

If possible, have cloth,
not paper gowns
for
patients.

Never leave this patient in
the exam room for
more than
5 minutes alone.

Make the discussion about your
findings and
treatment
options with the patient outside the exam room if
possible (office or
consult room).

When possible, call and inform
the patient’s
own
doctor
of your thoughts right in front of
the patient at the time.

When language is a problem,
make sure the
patient
brings an interpreter person with them
to the scheduled
referral visit.

Avoid answering any phone
calls during the
visit…
emergencies are the exception. The
one other exception might be a
doctor calling you.

Be sure to maintain a conversation
all through
the office
visit… even when you are reviewing
the patients records...
(on the PC
or in their
folder) silence by you in the
patient’s
presence
for 3-5 minutes or more disarms patient
rapport and
aggravates patients.

When confronted by a hostile
patient, don’t
argue about
any point they make… never argue
with any patient. Instructional and informative
debate is fine.

Review the entire patient’s
medical information
just prior to entering the exam
room, or speaking with the
patient...
don’t
enter unprepared about responding to their
medical needs. At
the very least, know the patient's
name so you can greet the patient
using their name.

Humor is very helpful for
relaxing a patient
when used with patients that your feel are
receptive.

Always review the exact
information that the
referral doctor spoke, sent, or faxed to you
about his patient, with the
patient,
at the beginning of the visit so all
discrepancies
are quickly ironed out.

How to manage your interactions with the
referral doctor to your advantage and his
pleasure...

A reasonable
volume and flow of communications with the
referral doctor
is the most effectual means of
insuring future referrals from that doctor or
office staff. It is a common professional
courtesy and ethical behavior to instantly
answer any phone calls from doctors.

When doctors take the time to call you
themselves, you either take the
call right then
or lose any probability of future patient
referrals from that doctor.

You obviously can’t
stop in the middle of a procedure to answer the
phone, but this is easily appeased by a staff
member who explains the situation to the doctor
on the phone and arranges
a time for you to call
them back within a very short time
(within 30
minutes).

Usually the referral
process is handled between the two office’s
staff
members by phone without the involvement
of the
doctors. When a doctor
is involved, the
referral is often an urgency or emergency and
should be handled the same day,
or within 24
hours at most.

The minimal array of communications sent doctor
to doctor should be at least the
following...

§
Responsibility for treatment and follow-up
visits and management. Most referral doctors
make it clear at the time of
the request for
their patient to be seen who is to do which part
of the treatment and follow-up… them or
you… or even
to keep
the patient forever (ex. A
dermatologist refers a pregnant patient
to
an OBG doctor).

§
Same day phone call back to the referral
doctor
about your findings, thoughts, advice,
treatment
options.

§
Written communication reviewing the details
of
your findings, thoughts, and treatment
options… within 24 hours of consult.

§
If you are to treat and follow the referred
patient for that medical problem, then a
follow-up written report and phone call
back to
the referring doctor about the recovery and
outcome
is important.

§
If the patient was referred only for a
diagnostic and advice consultation, then all
treatment will be done by the
referring doctor.

In this case a written report of your findings,
advice, and treatment options should be sent to
the referral doctor to use as part of his
or her
education in case they are not fully informed of
the most recent and upcoming new treatment
options available.

At the same time, it is also wise to make it
clear in the message that you would be happy to
help them further at anytime with this patient,
or even take over the care of the referred
patient should
her own doctor run into problems
with the patients treatment… leave all options
open.

Additional communications can be the elements
that set you apart from, and above, what other
doctors don’t or won’t do. Remember that
marketing your practice is the foundation for
your stability of income and referrals.

Here are a few more of my
favorite methods to create a perfect patient
referral visit...

Increasing
hostility of the patient requires you to instantly leave
the exam room, in silence, and let the office staff manage the patient.
An apology at the time is
ineffective, because the patient
takes
it as a form of intimidation.

Make every effort to avoid and
prevent the presence of small
children in the exam room... those
over 10 years old are OK and rarely
distract from the doctor-patient
communications.

Occasionally photos of a patient's
medical problem or disease is
appropriate, with the patient's
approval. It is an excellent means
of verifying the problem for the
medical record and serves as a means
of confirming healing and response
to treatment.

Offering medical handouts to the
patient or special information and
instruction is a very smart means of
promoting your credibility and
promotion of your practice, should
the patient later return to your
practice as a permanent patient.

Avoid sending the referred patient
on to another doctor for evaluation
or consultation without the approval
of the primary referral doctor. It's
not a rare happening.

The marketing rule and dogma here, is...

Do what other doctors are not doing!

Comment about marketing your medical practice to
the best referral sources

Depending on your
thoughts about the kind of
medical patients you prefer to have in your
practice, your marketing efforts should be directed to those referral
sources.
"Only send me patients that _________ ."

The most profitable
resources for patient
referrals are the doctors in your local city
and medical community within a 7 to 10 mile radius.
Some doctors prefer to deal in volume of
patient referrals and some in quality of
the patients referred to them.

You are quite aware
that you are able to see and
treat only a limited number of patients per day,
per week, per month. The level of income
produced in
your practice from that limited
number of patients is dependent on many aspects
of your practice business.

Seeing referred
patients that are in low income
category, rarely become loyal patients, and
encompass much more of your attention medically,
which can result in a poor
practice income.

If
you deal in volume of referred patients, then
you are forced to hire more staff. The extra
employees are necessary to do more of the
medical advice
and instructions, manage minor
treatments, and handle the majority of medical
patients who don’t need to see
the doctor.

As
a medical student in the early 1960s, I remember
a center city OBGYN doctor associated with the
teaching program known for seeing an average
of
130 patients a day in his office, which was
difficult for me at the time
to comprehend. My
mind kept wondering how that was possible and
finally considered
it just a myth.

It’s not
difficult to understand now that it is
possible to run 130 medical patients through
your office daily, but it isn’t the doctor
seeing most of those patients. It’s clear that
this doctor was well ahead of the medical
practice game by demonstrating the efficient use
of midlevel medical providers.

If
your intent is to create a medical practice
primarily composed of well educated, medically
informed, and well paying patients, you must
focus
your marketing efforts on the referral
doctors who can send that kind of
patient to you.

Those well established
referring doctors require
a higher level of marketing
to get their
attention and to refer their patients to you.
That’s why it’s so important to begin your
medical practice in a location where this is
possible and your mix with that society is
possible
from the start.

This may not fit your ideas
about the kind of
practice you want, but it is
the fastest way to
wealth in the profession if that is important to
you.

You can
become wealthy in any practice setup if
you know how to go about
it. It’s a skill you will never be taught in your
medical education.
You learn that from life experiences, your
friends and mentors, and from your own intellect
and intuition.

If we all knew the secrets,
we’d all be rich… if that was the
goal of medical practice. Most
doctors seek fulfillment in helping patients
fight disease, trauma, and disability.
Fulfillment is something wealth itself
doesn’t
provide.

However,
creating a high practice income by
marketing your practice does
not exclude
fulfillment at the same time. I believe that
high practice income
is deserved
and provides
more intensity of fulfillment because you are
then able to afford learning new medical skills
and knowledge.

You are a
better doctor in the long
run when you
can afford to gather the knowledge and skills to
maintain yourself on the cutting edge of
medicine.
In doing so you are able to serve your
patients at a higher level of
expertise. If
that’s not true, then I will have
much to
regret.

Even the minds of the world renowned
business and marketing experts teach these
very same steps to success in all
businesses. I’m referring now to an article
written by Dan S. Kennedy, considered to be
the most in demand marketing strategist in
the world.

The main points of his article
are...

(Applying these
comments to medical practice.)

Word-of-mouth is
the most effective business
advertising.

The tremendous persuasiveness
you have
with your
patients
enables you to ask for
their help to
promote your practice.

People usually enjoy telling
others about
doctors they try
and like. People love to be
appreciated and that is gained
by being
helpful
to others.

There must never be any
form of pressure,
bribes, or
“inducements” used for creating
this
process.

Prospective patients are
the lifeblood of your
medical practice business. They are the
greatest
asset of your business.

Recommendations from your
loyal satisfied
patients are
a profit multiplier for your
practice.

“It’s not what you
are going to do,
but it’s what you are doing now that counts.”

Opportunities are often hidden in
plain sight just like this fox. It
pays to be vigilant in your business
to discover the factors within your
medical business that most of us pass
by and never see.

You may remain skeptical of the value
of statistics, but this is one that if
never recognized and never taken
advantage of will continue to haunt
your efforts to improve your practice
revenue.

Knowing that the overwhelming
sources of income from your medical
practice comes directly from referrals
to your practice, is something well
worth your persistent attention and
taking action. Creating every means of
obtaining patient referrals is not
difficult and is a business function
that can be delegated to your office
staff to perform. As always, your
oversight
is required.

Renegade
Millionaire

By
Dan Kennedy

"Oh The Dreadful
Banality
Of It All
"

"When someone is
successful, there is always a feeling
they were lucky. Luck
plays a part, sure, but you
must have iron discipline and
energy and hunger and desire"
--- Faye Dunaway

WELL, THIS
WILL BE DISAPPOINTING.

Geez, another one. You may or may
not be familiar with the comedian, Chelsea Handler. If you
only know her from the ill-conceived, hastily cancelled
network TV sitcom, you don't know her at all. She hosts her
own late night show, Chelsea Lately, half her with a panel
of comics, half her
interviewing a celebrity.

She has a midget as a sidekick,
sort of in the Ed McMahon role. Or satirizing that role. She
works blue; she critiques celebs a la Joan Rivers and Kathy
Griffith. Her show's popularity has steadily climbed, making
a series of books topping the New York Times Best-seller
lists and lucrative tours and ownership of other comedians
and even an endorsement deal with a
vodka possible.

And she
has just signed a contract extension through 2014 with the
E-Network, at a base of $12-million a year, making her
higher paid than David Letterman (in dollars per viewer).
She may even be the highest paid comedy/ talk show host you
never heard of.

And her
secret? To many, bitterly disappointing. She is yet another
superstar, entrepreneur and big moneymaker whose explanation
of her success is positively banal. In an article in Daily
Variety (7-25-12), the entertainment industry trade journal,
Handler said: “MY SECRET IS that I just work really hard
all
the time.”

Say it
isn't so. Tell us you have a secret for driving floods of
traffic through your Facebook site and magically converting
them to fast 'n easy fame 'n fortune. Or let us down easy by
revealing you rose by dumb luck or who you knew or who you
copulated with or through sheer, unique, genetic talent.
Don't tell us you outworked and keep out-working everybody.

Long
slogs to distant comedy clubs, room-sharing with other
comics in crappy motels, dead-end auditions, endless
writing, refining, testing material, honing of wit and
delivery and confidence, finally a break, another break, now
prepping and doing a nightly show, managing a staff, pumping
out one or two books a year, book signings, media tours,
hitting the road for big payday shows at every opportunity,
giving interviews, going on Leno, etc. as guest whenever
invited and lobbying and wheedling for the invitations, and
yes, engaging in every imaginable social media, and still,
endlessly writing, refining, developing new material. This,
the life
of a millionaire?

'fraid
so. The great actress Faye Dunaway told an interviewer:
"When someone is successful, there is always a feeling they
were lucky. Luck plays a part, sure, but you must have iron
discipline and energy and hunger and desire." Hmm. She said
exactly the same things Napoleon Hill said in his seminal
book, Think And Grow Rich-in 1937 incidentally. And now, in
2012, Handler is an echo.

You can
argue the world and technology and media have changed so
much that Hill's advice or, for that matter, Dunaway's must
be antiquated. Handler, of this moment, would differ.

Appearances are deceiving. If you watch Chelsea Handler do
her act or her show, words like 'iron discipline' may not
leap to mind. Behind scenes, bet that's what you find. If
not, you wouldn't find a $12-million a year contract.
Exceptions, in Hollywood and elsewhere, yes, but far fewer
than
most imagine.

Most
multimillion dollar successes' behind scenes realities
are,
well, banal. Oh, and the other half of Chelsea's secret-
"Although I like a finished product, I don't really enjoy
doing anything." I get that question all the time: of all
the things you do, which do you enjoy the most? It's a
question born of the 'find and do what you love and the
money
will
follow' fantasy.

It's not how it really works. Like her, I enjoy the results.
All the rest of it, not so much. I rarely whistle while I
work. But I really enjoy the results.

DAN S. KENNEDY
is a serial, multi-millionaire entrepreneur; highly paid and
sought after marketing and business strategist; advisor to
countless first-generation, from-scratch multi-millionaire
and 7-figure income entrepreneurs and professionals; and, in
his personal practice, one of the very highest paid
direct-response copywriters in America. As a speaker, he has
delivered over 2,000 compensated presentations, appearing
repeatedly on programs with the likes of Donald Trump, Gene
Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many
other celebrity-entrepreneurs, for former U.S. Presidents
and other world leaders, and other leading business speakers
like Zig Ziglar, Brian Tracy and Tom Hopkins, often
addressing audiences of 1,000 to 10,000 and up. His
popular books have been favorably recognized by Forbes,
Business Week, Inc. and Entrepreneur Magazine. His NO B.S.
MARKETING LETTER, one of the business newsletters published
for Members of Glazer-Kennedy Insider's Circle, is the
largest paid subscription newsletter in its genre in the
world.

Click the link below and take
advantage of the free gift which will make you wealthy--if
you are in control of your own life and career!

"The early bird might get the worm, but
the second mouse gets the cheese."

Goals -
Plans

Teach your kids:

--business principles,
--moneymanagement,--creative
thinking,--entrepreneurship,--self-discipline,--integrity,--decision
making,--independence,--kindness,--respect,--truthfulness,--humility,--goal
setting,--faith
in God, and
the power of money

Inspiration Time

"It's not who you
are that holds you back, it's who you think you're not."

---Denis Waitley

Views I
Only Share With My Friends--

What my medical career taught
me.......Click Here...
and how it can help you manage your
medical practice business at the highest level of expertise.

2. Medicare
increasing readmission penalties for hospitals puts about
3,400 hospitals at risk today. Software for avoiding such
penalties has been developed for predicting patients that
are readmission risks.

Last year 2,214 hospitals were fined $227,000,000.

Two company startups have created that software and can
be set up for $30K to $50,000 dollars.Engineered Care Inc. and
Predixion

(WSJ Aug. 8, 2013)

3. Your DNA genome:

--Scientists have identified 38 million variations
of chemical letters in our DNA.

--That's 98% of estim. human variation in world.

--humans share about 98% of the DNA code that shapes
development, health, personality.

--hereditary change of only one letter in code is known
to increase risks of M.S.

(WSJ--Dec. 2012)

What Your
Kids Are Capable Of-

Permit and help your kids to become assets....When you want to
understand
what your modern day
kids are capable of
and have the ability to do,
regarding starting a business of their own, then hit the
link below and give yourself a dose of inspirational
enlightenment.....

Note:
I have no personal or business connections with these
references other than subscriptions to their publications.
I suggest them because I do think they have unique value for
investors. You decide.