Category Archives: Web Design

Bounce rate represents the number of visitors who enter a site and leave without viewing any other pages. There are two main reasons for a high rate: A) Traffic is being misdirected to your site. B) Viewers who have navigated correctly to your site found exactly what they were looking for. For example, lets say your website is http://www.metmuseum.org, The Metropolitan Museum of Art. A visitor looking for hours of operation would find that information on the homepage. That might cause them to exit immediately. This would lead to a high bounce rate. In this … + Read More

As a business owner, your main concerns are providing a high-quality product or service, keeping your current customers happy while attracting new clientele, and most importantly, turning a profit! So, how does a website fit into your strategy? We talk to business owners all the time who don’t believe a web presence is necessary in their line of work. “My business isn’t web-based and my customers aren’t tech savvy,” they say. To that we reply, “You’d be surprised.” 72% of consumers trust online reviews as much as personal recommendations from real people. 82% of small … + Read More

Have you ever had a discussion with a web designer in which you only understood every third word? When a simple conversation about your website starts to feel like an afternoon at the United Nations, it might be time to educate yourself in digital colloquial. Here are 10 terms to get you started: Cache: This is a word you often hear, as in, “Clear your cache and refresh the page.” The cache refers to a place where data is temporarily stored in order for web pages to load faster. It allows you to click forward … + Read More

The new electronic interdependence recreates the world in the image of a global village. – Marshall McLuhan, “Gutenberg Galaxy”, 1962 In 1962, nearly three decades before the Internet became publically available, Marshall McLuhan predicted the future. Now, as humans in the digital age, we live not just in our own cities and towns but also as citizens of the world. We can access incredible amounts of information with ease and have the ability to communicate over long distances at the touch of a button. So, what impact does globalization have on our interaction with each … + Read More

It’s the first and last question asked in 99% of initial client conversations: “So, how much is this thing gonna cost me?” Whether you are talking to a contractor, a digital agency, a wedding planner, or a cell phone company, you are liable to get the same answer: “It depends.” Do you want the super-deluxe, shiny, technologically advanced and biologically enhanced version, or the basic cable? The real question then, isn’t “How much does it cost?” but “What am I getting for my money?” Now we’re getting down to the nitty-gritty. When it comes to … + Read More

What is an RFP? A Request For Proposals or RFP, is written by a company looking to engage the services of an agency to produce a specific product, in this case, a website. Whether it’s a redesign of your current site, or a brand new digital space, the goal remains the same: to provide a formal structure with which to choose a service provider. A good RFP clearly communicates the needs of the company and its functional requirements. It also calls for essential information to aid in the decision making process. You want more than … + Read More

Want your website to be successful? Then it is best to test the effectiveness of different messaging. Post varying promotions and track orders. Create several color palettes and register click rates. A great way to combine these efforts is to perform A/B testing. Taking its cues from the scientific method , A/B testing starts with a control (an existing site) and a variable (the new site). It might be something as simple as changing the color of a button from green to red. When Carelogger.com ran an A/B test for this, there was an increase … + Read More

Usability is elemental. Either it is or it isn’t. Broken down into five components, usability is: Impression– On first being presented with the design, how quickly do users adapt to perform basic tasks? Ability– Once basic skills are learned, how quickly will a user become efficient? Comprehension– After interacting with the design and putting it down, will users retain the required skills the next time they encounter it? Error Rate– What kind of mistakes do users make and how easy are they to correct? Contentment– How satisfied are users with the design? Give a Caveman … + Read More

Search Engine Optimization (SEO) involves increasing the visibility of your website in search engine results. What does that mean? Lets say you own a sushi restaurant in New York City. Modern consumers often use the web to look for reviews or to find the closest location. Thus, when your prospective patron Google’s “Sushi NYC” the ultimate goal is to have your business come up first in a search engine’s listings. That’s where SEO comes in… Basic SEO Tips Pay attention to the placement of keywords. Your restaurant, The Raw Fish Hut, has decided that it’s … + Read More

There are several steps involved when creating a website. First and foremost, your domain name. More often than not, your domain may be the name of your organization. However, you might want to consider utilizing keywords that relate to your company. This is a simple search engine optimization tactic. For instance, John Smith Design specializes in designer sunglasses. It might be best for them to purchase the domain designersunglasses.com. In addition, they can purchase JohnSmithDesign.com but designate DesignerSunglasses.com as their main domain. There are several domain registries to purchase your new domain from. GoDaddy is … + Read More

What We Offer

LForm is a full web services company offering custom designs that helps you leverage the power of the internet.

Regardless of the size and nature of your business, Lform Design focuses on bringing results to our clients who want to build their business, reach new customers and enhance customer relationships through our complement of web services.

Our formula involves modern design, tailored technology, and business savvy.

Our Process

Our process is simple, straightforward and transparent. There are no surprises. Great strategies supported by solid design and technology.

We'll help you define your existing and potential audiences, evaluate what your clients are seeking and promote your company message through appropriate, multifaceted marketing initiatives. We also study your competitors interactions, use of technology and position in the marketplace to optimize your services.

If you have an existing website, Lform will examine its framework: design, code, keywords and site map (navigation). We can give your website a facelift with an improved design and new pages while incorporating current components such as text and photos.

Appearing in the search engines (Google, Bing and Yahoo) is an essential component of your web site. A site is irrelevant if people cannot find you!

Lform uses standard search engine optimization (SEO) practices to ensure that your site is properly stored and visually optimized. Whether your potential client is using an iPhone, Blackberry, 13" laptop or 24" screen, we guarantee the site can be viewed.

Lform will develop a sleek, clean web design to match your budget, time frame and needs.

Web Design

"You shouldn't judge a book by its cover," is an incorrect statement in the world of web design (website design). The first impression of a user is always the most important. The frontpage, commonly known as the homepage, is an integral part of any website. The user must be able to easily navigate the site and key topics must be visible. Photos must grab the attention of the user but relate to the topic at hand. Graphics must be enticing but not frivolous. Lform Design helps create appealing homepage designs to suit your needs.

After a primary page is designed, the subsequent pages need to be developed. Photography and graphics need to be created and text has to be formatted. This will include the design of custom templated pages.

Often times businesses need to make periodic updates to their site. Text will need to be changed on an ongoing basis. Through the development of an online "Administrative Tool (CMS, Content Managemet System)," (database driven, content management system - CMS) your business will be able to easily login and change text and images.

Preparing your site for search engines is the key to ranking high in search results. Tags, or lines of code, must have keywords embedded in the correct places. Links need to positioned and named properly and images need to be labeled.

Businesses like the ability to view daily, weekly and monthly hits. Keyword statistics will help better analyze users' search terms. Lform installs the necessary javascript to allow your business to track unique visitors.