Tesco has revamped its homeware ranges as part of plans to re-energise its home and lifestyle offer.

GENERAL MERCHANDISE

Tesco revamps homeware ranges

2 May 2014 | by The Retail Bulletin

Tesco has revamped its homeware ranges as part of plans to re-energise its home and lifestyle offer.

The supermarket has launched around 2,000 new products online and in its stores across the home, garden, electrical and stationery categories. The new lines represent around two thirds of the Tesco home range and are classified according to five key themes of Monochrome, Seaside, Sherbet Crush, Moroccan and Couture.

Alongside style and design, there has also been a focus on quality with the introduction of double-sided towels for extra softness and thickness, and improved densities and yarns for bedding.

Bernadette Lusher, commercial director for UK general merchandise, said: “My priority over the last year has been to re-energise the home and lifestyle offer with the latest trends. We’re focused on being the supermarket to offer customers stylish, accessible, design-led products for all aspects of their home life, so you’ll see the trends across other departments as well, including stationery and garden.”

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