Ferrari said today that it is in talks with Apple to expanding their in-car entertainment partnership, also unveiling a new, iPad mini-equipped car. The car, called “LaFerrari”, is a 1 million euro hybrid four-seat vehicle with iPad minis in the passenger seats. LaFerrari was announced at the Geneva motor show. Bloomberg reports:

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show. The new four-seater Ferrari model includes mini i-Pads on the passenger seats.

Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, joined Ferrari’s board in November. There were also reports last spring of a meeting between Apple CEO Tim Cook and Ferrari Chairman Luca Cordero Di Montezemolo. Cue tweeted about the car’s unveiling today, calling LaFerrari “stunning”. He’s not wrong about that.

Reader comments

Sounds nice to me. Now what they should be looking at is a way to offer a swappable iPad mini so that as the specs improve the $1 Million Euro car won't be outdated when it comes to infotainment 1-2 years out. I mean why not make a special Ferrari edition iPad mini.