Monday, December 31, 2012

Well I first came across them during their launch a while ago in Zang Toi Cafe in Pavilion. I found out that Lumine is a brand from Japan is noted for its pioneering extraction of Salmon caviar during the Meiji Era more than 100 years ago when Ryoshi fishermen unknowingly used the precious drops in the eggs (ikura) to heal wounds and ease the pain of burns. It seems the skin injuries recovered miraculously without any inflammation or even signs of scarring. This eventually led Japanese scientist over the last 6 years to develop soothing serums that will form the basis for Lumine Japan’s breakthrough formula for healthy and not to mention drop-dead gorgeous skin that is noted for its purity and cleansing properties.

President of FINE (Lumine Japan)Co. Ltd, Nobutsuna Sasaki and CEO of LUMINE® Japan for South East Asia, Middle East and Africa (APMEA), Dr. Tommy Ong shared with the member of the medias the Lumine Japan philosophy and simplicity in its application.

Mr Sasaki said Lumine used premium and rare ingredients in their core product and that their skin care focus on more on recovering skin health for the optimal beauty that lies in us. While Dr. Tommy said that Lumine products are simple as they do not gloss their basic facial regime of cleansing and moisturising. What they do provide is scientifically-proven value-added original Japanese formlaution that are there to enrich and stimulate the Asian epidermis to replenish itself to redefine true beauty all over again.

Lumine's 3D Skin Perfection Facial Dimensional Sculpting Technology has few main ingredients such as royal jelly, cordyceps sinesis, squalane, arbutin, hyaluronic acid, organic pearl coix and coenzyme Q10. I was told as well that Lumine products s are non-scented and do not contain any artificial preservatives, colorings or hormonal stimulants.

In total, Lumine has total of 6 products and there are:-

1) Hydrating Facial Foam - RM154

2) Skin Balancing Lotion - RM154

3) Beauty White Essence – RM360

4) Advanced Skin Repair Essence – RM352

5) Rich Emollient Moisturizing Cream – RM286

6) Whitening Night Collagen – RM340

They shared that Lumine Japan has the closet thing that it has come to a
bona fide treatment to reverse aging and recover the long lost love of
skin health, with a proven line-up that combines hydrating facial foam
with a skin balancing fermentate lotion to iron out imperfection.
Combine that with a much lauded beauty white essence that whitens as it
reduces the appearance of pores.