Because when you put a sign up next to a freeway, people will read it until somebody takes it down.

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Saturday, July 14, 2007

This Sign...

Has been up since June 12th on I-5 just south of Downtown LA. It took about eight minutes to make, four minutes to place and cost next to nothing. It's been seen by pretty much everyone travelling south on the 5 for over a month - over 100,000 people per day.