The majorly affordable beauty brand just hit two million followers on Instagram, and they’re doing something extremely special to commemorate this moment. They’re giving away a ton of makeup products — I’m talking eye shadows, lippies and more — and a $100 Target gift card, making this their biggest surprise offer to date. According to the Insta post, a winner will be chosen at random at exactly 12 p.m. PT on Dec. 29.

All you have to do to enter is regram the photo with #elf2million and tag @elfcosmetics. Then, be sure to mention why you love the company in the caption. You’re only allowed one entry per person and must be in the U.S. Your social media profile must also be open to the public. It just doesn’t get easier than that! I don’t know about you, but I’d do just about anything if there’s free makeup involved! Join in on the celebration of two million followers and follow the instructions from the brand. You never know, you could just wind up being the lucky winner!

I can't think of a better way to celebrate. Let the e.l.f. Cosmetics party begin!

Even if you don't score these items for free, you can still shop plenty of great beauty on the site now. There's even a sale happening at the moment, so it won't break the bank to have an e.l.f Cosmetics haul.

Add peachy glow with this incredible stick highlight that won't even cost you $1 to own.

Whether they're offering a giveaway or no, this company always has deals for you to cash in on. Enter the contest through Instagram, and be sure to take advantage of the affordable beauty this brand has to offer even if you don't walk away with these goods for free.