When Aldi tells you that it offers top-quality produce and the best value out there, its returning customers confirm that day after day.

But the supermarket is not content to just let its customers tell the story: it can back up its claims with hard evidence. In the past year Aldi has won a clutch of major awards recognising the quality and consistency of its products and the savings they provide.

In March it was crowned “Retailer Of The Year” at the 2014 Retail Week Awards, the first time it has scooped the high profile accolade. Last year’s winner was John Lewis.

And in 2013 Which? named it “Supermarket Of The Year” again, making it the first ever retailer to win the award for two years running and the third time it has won since the awards were launched in 2007. It was also named “Grocer of The Year” at the 2013 Grocer Gold awards.

But these awards confirm only what Aldi’s customers know already. A visit to Aldi means quality and value right across the supermarket’s whole stock, from fresh food and fruit to cleaning products and pet food. The names on the shelves may not always be instantly familiar to you, but they are as good as any leading brands.

Sixteen of Aldi’s products received gold at the Grocer Own Label awards, more than any other retailer. Several of these were for its top tier own label Specially Selected range including its West Country cheddar, yoghurt, cheesecake and seeded sliced white bread. Aldi has also racked up a string of individual products awards across its alcohol range, frozen foods and babycare products, many of which are exclusive to Aldi.

You know that Aldi remains committed to maintaining high standards of quality, provenance and keen pricing. And that way, the awards will keep on coming.

The only difference you’ll notice is the price

Aldi is so confident that its brands are equivalent in quality and taste to leading brands that it is inviting you to try. if you don’t agree or believe brand quality is not reflected in Aldi’s everyday low prices, simply return the item to store for a full refund within 60 days. Your statutory rights are not affected.