Traffic & Conversions Boost

100+ Marketing Tips from #KahenaCon

After having a great time at the KahenaCon I went through all the tweets with the hash tag #KahenaCon, and gathered all the tweets I thought had value for a reader that was not there (in the words of the conference: not in context) This is what I call a Twitter report.

This is not too difficult when you don’t go throw the tweets on a stream. All I did was insert the hash tag and date in to searchhash.com and downloaded a CSV file with all the tweets (a little more than 900 from May 26 2013).

As you can see from my last Twitter report, you can’t embed too many tweets on one page, so the user name before content of a tweet is a link to the exact tweet.

Tweets are in the chronological order. Enjoy them! (I made no changes to the tweets)

LauraBenDavd – With all of the apps you can take care of nearly everything without ever going on a web page #Kahenacon @TomAnthonySEOLauraBenDavd – Contextual Search Refinement – query not just keywords #KahenaCon @TomAnthonySEOCharlieKalech – When not logged in google is still using 57 different signals to give you personalized search results via Tom Anthony at #kahenaconaroth26 – .@TomAnthonySEO: implicit signals are overtaking explicit signals and people are relying on them more and more. #kahenaconMenuchaZ – Definitely trying out Google Now @TomAnthonySEO #kahenaconCharlieKalech – Nowadays ppl just type restaurant and the implicit info like location come from their device #seo #kahenacon Google Now is implicit ONLYLauraBenDavd – Google goal to provide info without requiring search queries at all… #kahenacon @TomAnthonySEO Hmm no secrets from Google?jumblerant – Caffeine is more important than Panda or Penguin #kahenacon #seorachslov – Structured data- all about making portions of content machine readable #kahenacon @TomAnthonySEOCharlieKalech – Info tied to verified Authors wgood author rank will rank higher – who, not just what is a ranking factor in SEO via Tom Anthony #kahenaconMenuchaZ – There’s far more to structured data than improving click through rates in the SERPS @TomAnthonySEO #kahenaconLauraBenDavd – Can do searches that never touch the web… like Google Glass. Is it even SEO? #kahenacon @TomAnthonySEOMenuchaZ – Google moving toward understanding and interpreting rather than indexing @TomAnthonySEO #kahenaconaleyda – Restoring the trust in links: brand signals! #kahenacon @TomAnthonySEOaleyda – For brands: Google+ unavoidable #kahenacon @TomAnthonySEOrachslov – Enhanced Authorship & Generic tld’s on the way #kahenaconaleyda – Watch out brand generic TLDs and authorship #kahenacon @TomAnthonySEOaroth26 – You don’t need rel=author on every page in a site! Having it flowing in somewhere should be good enough #kahenaconLauraBenDavd – RT @AriNahmani: Start asking Tom questions now here: http://t.co/bMp5ncy49a . Get your questions in now! #kahenaconDeni_ssita – @TomAnthonySEO takeaway #1: companies must be using Google + and using it OFTEN & consistently #kahenaconaleyda – Cut Google out: Integrate social into your platform #kahenacon @TomAnthonySEOMenuchaZ – Cut google (search) out by hiring a google glass engineer. @TomAnthonySEO #kahenaconaroth26 – Must report on metrics other than keywords given the shift away from explicit queries! #kahenaconMenuchaZ – We have to start focusing on landing pages that encompass both the explicit and implicit queries. @TomAnthonySEO #kahenaconLauraBenDavd – A strong social profile not as important as links etc, more potential for being artificially manipulated @TomAnthonySEO #kahenaconkbrowninisrael – Social data matters … as long as it comes from Google + #kahenacon #sadnessMenuchaZ – Links are still the absolute backbone of the algorithm @TomAnthonySEO #kahenaconmordecaiholtz – Social data is not enough to drive SEO yet, links are still very important #kahenacon @tomanthonyseoLauraBenDavd – ‘Homemade always better than store bought’ re: social media. Self-explanatory… @avimayer #kahenaconLauraBenDavd – Find what your followers enjoy the most and use those elements in social media #kahenacon @avimayercr8community – If you can combine all your audience’s interests in one post you have hist the jackpot @avimayer #kahenaconLauraBenDavd – Post 3-5 posts per week unless there is something exceptional and you are on the forefront #kahenacon @avimayerMenuchaZ – If you’re not having fun you’re doing it wrong @avimayer #kahenaconcr8community – If you’re having fun your audience will enjoy it too #kahenacon @avimayerMenuchaZ – Most digital content lacks context @jonburg #kahenaconSecInIsrael – Learning about the difference between digital content and online content. The diff is CONTEXT says @wibiya #kahenaconLauraBenDavd – ‘There should always be a ‘next action’ provided for the user… ‘ @jonburg Good point! #KahenaconCharlieKalech – Really enjoying @jonburg who is rocking #Kahenacon advocating Content with Context, Value and Call to Actioncr8community – You need to have a great website even though that’s not where people are going to find out about you. @SamMichelson #kahenaconCharlieKalech – Don’t just look at Internet presence in a vacuum, look at the context and at different contexts (eg locations) Via @sammichelson #KahenaconSarahHein – Context is king. @fiveblocks #kahenaconCharlieKalech – track competitors, track trends instead of chasing the algorithm via @sammichelson #KahenaconMenuchaZ – Every person in ur organization has something to say and is probably saying it to coworkers instead of constituents. @jonburg #kahenaconmordecaiholtz – Reputation management 80% is being there @sammichaelson #kahenaconSocialShara – @avimayer keep personal and professional profiles separate #kahenaconTechDocsIL – RT @SecInIsrael: Learning about the difference between digital content and online content. The diff is CONTEXT says @wibiya #kahenaconLauraBenDavd – Retain users with newsletters, notifications, gamification, internal community- they should be excited about it #KahenaconLauraBenDavd – On an app a social stream, a community – so users feel a part of something. There’s Social and Support communities #kahenaconLauraBenDavd – PR for an app: can have coverage on new features, competitors, milestones, leadership; i.e. execs should have a voice. #kahenaconLauraBenDavd – #kahenacon panoramic view http://t.co/y7h2wXOpmlLauraBenDavd – Traffic varies but Android brings the most app traffic… @ReadyToRound #KahenaConLauraBenDavd – Growth hacking – analyze and optimize all the time @ReadyToRound #KahenaconMenuchaZ – Align your goals with attainable and realistic expectations. @ReadyToShine #kahenaconLauraBenDavd – New app initiation, then novelty wears off…Must build a good product to avoid ‘trough of sorrow’… #kahenacon @magistoCharlieKalech – @magisto mktg vp speaking at #kahenacon on mobile optimization – beat the trough of sorrow; build a great productCharlieKalech – Get users in front door, to ah-ha moment ASAP, deliver core product offer as frequently as possible via @magisto #kahenaconMenuchaZ – Don’t have dead ends in your product. @magisto #kahenaconLauraBenDavd – Offer push notification after they already trust you – Tal from @magisto #kahenacon | Makes senseLauraBenDavd – Flurry is a good tool for mobile app analytics Google analytics not enough for mobile apps – Tal from @magisto #KahenaConCharlieKalech – @magisto Acquisition, Activation, Retention, Revenue, Referral for mobile optimization but applicable to all verticals #kahenaconcr8community – Only 2% have mobile strategies so there is a lot of opportunity @tomerhen #kahenaconrachslov – .@tomerhen mobile site a must – need to have click to call, sms etc. most users forget to search again when near a computer #kahenaconCharlieKalech – Ppl are lazy 65% of mobile searches are from within a house #kahenaconCupcakeCaterers – Mobile site content short quick 30 sec videos #kahenaconLauraBenDavd – ‘Where’s content coming from?’ Every company needs content avenue; should be positive energetic content producer @jonburg #kahenaconLauraBenDavd – Natasha at Rounds… launching an app must be stable, inherently viral, easy to share, invite multiple friends at a time #kahenaconCharlieKalech – SMS formatting via @TomerHen: Recognition, Attraction, Action, Incentive #kahenaconSecInIsrael – Consensus: google plus is no longer a option! Gotta get on that! #kahenaconSecInIsrael – FB groups the best way to control public vs private persona without sacrificing ease of use says @LauraBenDavd #kahenaconSecInIsrael – First, decide whether you are your brand, or you have a separate product or service to sell, says @pixelpointpress #kahenaconrapidfirevid – ‘The day of launch is not the end of the game.’ Zvika Jerbi on analytics, testing, and optimization #kahenaconcr8community – Creating variations is the hardest part of A/B testing. Tzvika Jerbi #kahenaconeliesheva – @AviHein I go thru all kinds of guilt when I remember I need/should have done split testing. Why does it have to be such a drag? #kahenaconAriNahmani – Zvika Jerbi with huge tips for every website – google tag manager + google content experiments #kahenaconYakirHyman – RT @cr8community: Creating variations is the hardest part of A/B testing. Tzvika Jerbi #kahenaconrachslov – Important to think about micro conversions. Not just macro @AnalyticsNinja #KahenaConrachslov – . @AnalyticsNinja Keywords used to matter now it is landing pages! #KahenaConmdavep – i like @AnalyticsNinja ‘s attitude towards social media. “what, exactly, is it worth?” #kahenaconkbrowninisrael – No referrers – it’s the new (not provided). 🙁 #kahenaconMenuchaZ – Links clicked on from IM count as direct traffic. I never. Thought about that. @AnalyticsNinja #kahenaconcr8community – Metrics that matter aren’t the same for every business. @analyticsninja #kahenaconGilR – Export metrics to Excel and use conditional formatting ~@analyticsninja #kahenaconCharlieKalech – The most value in digital analytics is found in how it answers your specific business questions via @AnalyticsNinja #kahenaconcr8community – Look to book – how often do people who look at an item actually buy? @analyticsninja #kahenaconSocialShara – @AnalyticsNinja Measure scrolling behavior, not just sharing behavior. #kahenaconSocialShara – @AnalyticsNinja Make sure qualitative data is part of your data. #kahenaconSocialShara – @AnalyticsNinja follow corporate IP addresses. Shhhhh. #kahenaconGilR – If you know somebody watched 75% of your video and didn’t buy you can remarket specifically to that condition. ~@analyticsninja #kahenaconGilR – If somebody went to a page that had a TBD on it but didn’t purchase, you can retarget specifically to that @analyticsninja #kahenaconCharlieKalech – We are living in a multichannel world so our marketing process needs a makeover via @aleyda #Kahenaconmordecaiholtz – Forget SEO for a moment think about user <—best line of the day @aleyda #kahenaconrapidfirevid – We’re not offering a multi channel experience to our users. But it’s a multi channel world. – @aleyda #kahenaconrapidfirevid – Select your platform: mobile web vs mobile app. – @aleyda Which have you chosen? #kahenaconrachslov – . @aleyda : for mobile sites 3 options 1. responsive – best for google but not necessarily for you! Depends on the user #kahenaconpaulseoguru – @aleyda says dynamic serving so that these pop ups dont break the natural flow of the page. AGREED! #kahenaconJackieGold – Interesting tip: compare queries by desktop vs mobile users #kahenaconCharlieKalech – Not just about the googlebot but about the user via @aleyda #KahenaconCharlieKalech – Future proof your SEO and increase your visibility today with Schematic and Google local presence via @aleyda #kahenaconrachslov – .@aleyda so impt to serve the right agent to the right user for your device. needs to be implemented well from tech perspective #kahenaconcr8community – Don’t forget to create landing pages for apps. There are users looking for apps through mobile search. @aleyda #kahenaconrachslov – so true users must be #1 “@aleyda re:responsive design- must give great overall experience to users.” #kahenacondeb_laks – According to @aleyda , the future is Multi-device #kahenacon
– Listening to great talks at #Kahenacon but the real thrill is meeting new people and making new friendsCharlieKalech – Main restriction of responsive design is it is not dynamic so can’t target mobile behavior like click to call @aleyda #Kahenaconrachslov – .@benln promote product with premium giveaways. #kahenacon . works with really big sites to get them on boardGilR – I have these companies paying me a ton of money and I say can you change this title tag and they’re like no @aaronfriedman #kahenaconTomAnthonySEO – The Evolution of Search – my slides from #kahenacon: http://t.co/NLsW0ZTfVoTomAnthonySEO – Meetings are a waste of time. – Couldn’t agree with @AaronFriedman more. #kahenaconLeviMargolin – I guess I need to look into @trello. Saw @ayalayoung using it earlier & now @AaronFriedman is pitching it. #ProjectOfTheWeek? #KahenaConAnalyticsNinja – Whatever you do give 100%. Unless you’re giving blood. via @AaronFriedman #kahenaconGilR – SEO is a support role for everyone else. That’s how you need to look at it ~@AaronFriedman #kahenaconelanayael18 – @mordecaiholtz: “Forget SEO for a moment think about user” est line of the day #kahenacon” GREAT ADVICE when building a virtual relationshipeliesheva – Impressions, notes, leftover caffeine from #kahenacon yesterday: http://t.co/rs29fyWFhQ Kudos @TomAnthonySEO @jonburg @benln @KahenaDigitalGilR – Best lines & lessons of #KahenaCon http://t.co/QnqQHVXFIF What did I miss?rapidfirevid – Context, contacts and coffee at #KahenaCon 2013: http://t.co/TOUDhvzYvw Thanks to @kahenadigital @TomAnthonySEO @jonburg @benln & allaleyda – Inbound Marketing in a Multi-device World > My presentation at #KahenaCon 2013 – http://t.co/RjzjiO4G9Gmordecaiholtz – my summary of #kahenacon “Move Over Content, Context Is Coming to Get You” http://t.co/yPV1vQrTbz #marketing #seo #smmTelANiv – How @AriNahmani and @KahenaDigital accidentally made #KahenaCon the conference to go to. http://t.co/i0xdRzNznf #JPoststartappdotcom – Read about the great tips and tricks we learned at the #KahenaCon on our latest blog post: http://t.co/g8h17EENWN

I guess that makes Laura Ben Davd the best tweeter at the KahenaCon. Go follow her! I already did.