Snapchat has just become the latest social networking giant, which banned the advertisement of the primary offer of tokens (ICO).

Cheddar said on Monday that the parent company Snap Inc has been gradually implementing such a policy since February – limiting only advertisements for the sale of tokens, allowing to use advertising more directly related to crypto-currencies.

When asked by CoinDesk, the company representative replied that Snapchat really banned ICO advertising, but did not comment on whether the company planned to expand the ban on other crypto phenomena.

Nevertheless, the position of the company is relatively soft compared to other giants of social networks. In January, Facebook banned most of the advertisements and posts associated with crypto-currencies, including key technologies such as bitcoin. At the same time, Google announced last week that since June it will also ban advertising with crypto-currencies, including on child platforms such as Youtube.

It is reported that Twitter is also going to crack down on advertising. Although this has not yet been confirmed, it is expected that the ban will affect only crypto-currency wallets, exchangers and ICO, with some exceptions.

The micro-blogging service is also working to detect fraudulent and misinformation accounts that have flooded the site in recent months. Nevertheless, due to such efforts, some community leaders and official accounts of companies were also blocked by mistake.

Recent steps to blocking crypto-public announcements on social networks occur against the backdrop of ICO warnings from the US Securities and Exchange Commission, according to which many crypto-currencies can be considered unregistered securities.