Now We Know Why Google Bought Urchin

Google is offering free analytics tool called Google Analytics to all Adwords users. Is there really any reason not to at least try it? For us, when we were originally looking a web analytics tool, we looked at Urchin, but what it came down was the price. We tried Webtrends for almost a year, but discovered that it didn’t provide us with some reports we specifically wanted so in our second round of research, Urchin still being too expensive in our opinion, we decided on Deepmetrix. Which we are still using.

Google offering a web analytics tool for free is huge news in our industry. What a way to undermine the competition! Genius…..