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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

Waiting for the last drip

It is almost always about the accrued power of a thousand drips, drips that accrue, drop by drop until they overwhelm the status quo and break through, starting a flood.

The first drip is very exciting, of course. Everyone lines up to cheer.

It's the last drip that's lonely. Most of the time, everyone has long left the building, lost interest and moved on to celebrate some other first drip. The penultimate drip gets criticized... are you still working on that?... that's not so great... is that it?... but then, the drip that comes next, the last drip, proves once and for all that you were doing the right thing all along.

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» Good to the last drop from Marketing with Technology and More
Seth Godin had a post today about marketing that delivers exactly the message marketers (and salespeople for that matter) need to hear as the economy gets tougher. Now is the time to stick to your marketing progams. Only he says... [Read More]