Big data, smart strategies

I first spoke with Jill Dyché about her big-data-in-big-companies research with Tom Davenport in March. They had interviewed a handful of organizations, including Bank of America, Wells Fargo, Citibank and UnitedHealthcare.

sascom magazine Editor-in-Chief Anne-Lindsay Beall

They ended up speaking with executives from more than 20 companies about their big data initiatives. A few considered the information so critical to their competitiveness that they asked not to be named in the report (download the full report at sas.com/BigDataIIAReport).

That didn't surprise Jill. What surprised her were the things executives didn't mention –and what that might indicate (see article).