TI DLP's Pico chipset will change the way consumers interact with their mobile devices and home electronics, allowing them to share content and experiences with friends and family.

DALLAS, Nov. 16 /PRNewswire/ -- The same Texas Instruments DLP projection technology that lights up cinema screens around the world, delights home theater enthusiasts and is a classroom mainstay across the United States, is making an even bigger impact as it gets smaller; The DLP Pico chipset is capable of projecting images up to 100 inches from a chip with only half the surface area of a postage stamp, and it's poised to have a big impact on the consumer technology market.

The tiny Texas Instruments DLP Pico chipset allows Pico projectors to go where projectors have never been before: Into mobile phones, embedded in personal media players, into ultra-portable projectors the size of a deck of cards.

This shift represents more than just the shrinking of devices; it's a change in how consumers use their personal electronics.

-- A traveling businessperson can now carry in their pocket what they used
to need a second suitcase for. It allows for impromptu, instant,
professional business presentations.
-- School districts can put projection capabilities in the palm of the
teacher's hand effectively bringing the classroom to any location.
-- Friends can shop online together to share ideas and fashions before
buying.
-- Social media becomes social again, and users can share photos and
updates with the friends sitting next to them, as they share them with
their friends around the world.
-- Travelers can share pictures and videos from their trip with each other
before they even return home.

Consumers today typically have a 1:1 relationship with their personal electronics. By introducing an embedded Pico projector, DLP Pico technology is enabling consumers to effortlessly share their content and experiences with friends and family.

For more about what Texas Instruments DLP is doing in the Pico space,
click here.

DLP's Product Lineup

The latest products on the market featuring the TI DLP Pico chipset represent the wide array of uses for the technology:

With the increasing range and popularity of devices embedded with DLP Pico projectors, the market for these projectors is forecast for huge growth.

While the market for projectors embedded in mobile phones and media players is clearly a growth opportunity, other markets are showing promise.

One of those markets is digital signage. Christie Digital, a global leader in visual solutions, has used DLP Pico technology to develop
MicroTiles, modular digital display tiles that can be stacked and clustered like building blocks to create display walls of any shape or scale. MicroTiles use DLP Pico technology to create an entirely new, advanced optical design that produces unparalleled levels of brightness, contrast and color reproduction.

In 2010, we can expect to see:

-- Expansion of DLP Pico projectors into even more devices and categories:
More mobile phones, notebook companion projectors and media players, as
well as toys and gaming accessories.
-- New partnerships with leading manufacturers

Innovating with DLP Pico

Almost as soon as the TI DLP products were on the market, developers and researchers working in areas outside of traditional projection displays began requesting access to DLP technology to fuel their innovative ideas. In response, Texas Instruments developed DLP((R)) Discovery(TM) kits to enable innovation in the medical, direct imaging, structured lighting and spectroscopy fields, among others.

The DLP((R)) Pico(TM) Projector Development Kit was created in response to demand from developers and researchers eager to experiment with DLP technology as an alternative to disassembling projectors to gain access to the DLP chipset. The kit combines the imaging power of DLP with a tiny projector form factor to enable innovative mobile projection applications.

The DLP Pico chipset represents a significant innovation for DLP technology. With it, TI is addressing two distinct market categories: consumer-focused products such as cell phones and portable projectors, and non-traditional, high growth markets that require light manipulation.

The resulting application ideas include augmented reality, battery or USB-powered display applications, simple 3D measurement applications, projection of video and images and miniature appliances that don't have space for a large display.

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 50 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 6,500 theatres worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 16.5 million DLP subsystems have been shipped. For more information, please visit
www.dlp.com.

About Texas Instruments

Texas Instruments (NYSE:
TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to
www.ti.com.