In a new 60-second ad spot that could be described both as hilarious and extremely bold, Samsung tells consumers that "the next big thing is already here" with the Galaxy SII, while taking a pretty strong shot at die-hard Apple fans, satirizing Apple's cult following.

The spot opens with customers happily waiting in line outside a very Apple Store-ish location nine hours before opening. We then see a eureka moment when the customers catch sight of a Galaxy SII. Some are amazed. Others resist with retorts such as "I could never get a Samsung – I'm creative," to which another customer responds "dude, you're a barista."

What's great about this ad is that it refrains from mentioning Apple or the iPhone directly. We catch a clear glimpse of the iPhone in exactly one shot, but otherwise the parody is completely implied by comments like "uh oh – the blogs are saying the battery looks sketchy," or "if it looks the same, how will people know I upgraded?" Further, the ad actually calls out some of the SII's awesome features – namely the large, vibrant screen and 4G capability.

The ad debuted on Facebook Tuesday evening, and will be hitting TV Thanksgiving day. This may not be the very first ad mocking Apple's die-hard fan base, but it certainly does a good job, and is great for a laugh.

Comments

Jamis0n

what an amazing black friday already xD..

jason

Well played Sanding ... well played.

Aaron

yesssss now THIS is a commercial i can use instead of just mocking the iphone 4s commercials

machater

Now if we could just get the Android-covering press to go ONE DAY, or even ONE ARTICLE without mentioning the freakin' iPhone any time they write a story about an Android phone. That would be a real victory.

http://schpydurx.livejournal.com ProfessorTom

That won't happen until Apple is no longer relevant. Apple's entire business model is to become the standard by which competitive products are judged.

We see this phenomenon with the MacBook Air. Lenovo, et. al. have attempted to make a razor thin laptop but can't compete either with price or aesthetics. Even if We briefly saw this phenomenon with with the iMac–Dell and HP made their own all-in-one devices that were horrible knock offs. Microsoft tried to compete with the iPod via the Zune.

And we see this pattern with Apple's mobile devices. The iPhone is the standard by which competitive products are judged. Does that mean that the iPhone lines up the best on the spec sheet? No. But it does line up the best with the user experience.

So yes, it would be a real victory if competitors could avoid mentioning Apple or its products in their advertising or punditry. But that's simply not going to happen so long as Apple sticks to their current playbook.

And there's no indication that they won't.

Greg

Are you kidding? How old are your stats? No 2 is Kindle Fire, no 3 is Galaxy Tab.

As said, this thing is old as hell: 1-2 months old to be specific (which is too much in this market).

Check your data. Anywhere. Just Google it.

Hint, Kindle Fire was preordered roughly 250,000 times in the first 5 days from it's announcement.
There were 200,000 HP Touch Pads produced in $99 price tag series. Earlier it was sold few thousand times.

iCloud may cost apple 2.7 billion in penalties for using patented technology so maybe iSheep have to go back to using iTunes only.

Freak4Dell

Replace iCloud with Google Account, and you've outlined the steps for backing up an Android phone.

Robert Maroon

I have a SG S and it CANNOT RESTORE apps and settings from Google's cloud if used with the stock ROM.

After installing Cyanogenmod it restored all the contacts/calenders but only 50% of the apps I had, but no settings and no apps' data.

Everything else was somewhere up in the sky, but did not came back.

Too bad to have the privilege of such half backed restore I had to void the warranty.

Plenty of material for a mock advertising here.

Robert Maroon

I was talking about the mighty and backup unfriendly Samsung Galaxy S.

ex-iPhone user

Well played Samsung... well played!

Freak4Dell

Excellent commercial!

Apple will probably find a way to sue them over it.

Seanzky

Hahahaha!!! Come to think of it, this is a great move by Samsung as a response to Apple suing.

Paul

I don't want iPhone's on 4G LTE or WiMax, that leaves more LTE/WiMax bandwidth for Android users. Let them bog down/screw up the 3G band, we'll be surfing quickly on the LTE (and, maybe, WiMax) bands. But the iPhone 4S for AT&T does use their HSPA+ network which has 4G-Like speeds, comparable mostly. So it could be considered 4G somewhat. Regardless, I love my AT&T Samsung Galaxy S II phone, it rocks. Unnamed ROM is also awesome.

Edd

Great commercial! Sums it up to a tee.

http://www.thepixelpuse.com aj

Incredible. Good job Samsung. Don't be afraid to take on the competition.

masterpfa

PMSL
Brilliant Samsung, even my iPhone owning friends are laughing

AC

is it just me or:

dude = Apple
barista = barrister

Flint

To add insult to injury, the guy "seeing with his hands" could've dropped the S2 and going scared over it, with the owner saying "Chill out, nothing's broken."