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Sabre The Odd GDS Out After AC/Amadeus Deal

Open Jaw

28.09.15

Duncan Bureau

Scott Gutz

Sabre is left as the odd GDS out in
the wake of Air Canada signing a new multi-year, full-content distribution
agreement with Amadeus. Canada’s largest carrier already has a full-content
deal with Travelport.

The new deal gives all Amadeus
agency customers, offline and online, access to all AC
fares and seat availability. The airline will also use Amadeus Fare Families
and Amadeus Ancillary Services to give agents access to all of its
merchandising content.

“We
are very pleased at having achieved this win-win agreement with Amadeus that
allows both parties to evolve their distribution strategies while it delivers
the technology solutions to grow our business globally,” said AC’s V.P. Global
Sales Duncan Bureau.

“The
agreement broadens Air Canada’s distribution capabilities around the globe to
meet our international growth objectives and aligns our distribution strategy
of providing the right content in the right channel under the right economics.
We are well-positioned with our Amadeus partnership to deliver the world-class
experience our customers have come to expect of Air Canada.”

Scott
Gutz, President & CEO of Amadeus North America added, “Amadeus has a
commitment to shaping the future of travel, so extending and strengthening our
long-term partnership with a forward-thinking, merchandising pioneer like Air
Canada is especially gratifying. This new partnership further proves the
value Amadeus delivers as a global distribution and technology partner to both
airlines and travel professionals alike.”

Bureau told Open Jaw that the
Amadeus agreement will improve agent productivity and provide confidence that
the agents have access to all AC inventory. “They won’t have to check a
different platform for lower fares or create a duplicate PNR in their GDS.”

“It is more important than ever to
have as much product on as many shelves as possible – to hit all points of
sale,” said Bureau. “Amadeus has a dominant market share position in Europe and
also some very good Air Canada customers are Amadeus clients in North America.”

One Canadian Amadeus client told
Open Jaw the deal is great news, both for customers and for the prospects for
the GDS to boost Canadian market share. “We are an Amadeus user and I believe
this is a game changer for Amadeus in Canada. I know the staff at Amadeus are
very excited as well as the team at Air Canada. I think this gives agencies in
Canada a new option when it comes to GDS contracts,” said Rob Durant, President
of Operations at WD World Travel.

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