MASTER FOR YOU INVITED EL CELLER DE CAN ROCA
TO COLLABORATE WITH THE MACALLAN
BEFORE IT WAS TWICE AWARDED “BEST RESTAURANT IN THE WORLD”.

TOGETHER WE CREATED A SERIES OF BREAKTHROUGHS
TO ENGAGE WITH MILLIONS OF FOODIES.

INSIGHT HALF OF MILLENIALS ARE INTERESTED IN GASTRONOMY

THE COLLABORATION STILL CONTINUES…

WHAT WE DID

CHEF´S DIARIES SCOTLAND

The Discovery of a Hidden Gastronomy

·

The Roca brothers together with The Macallan embark on a new challenge: exploring Scotland to rediscover a cuisine that has kept itself hidden from the world in the past years. This year-long exploratory journey includes digital capsules, a long-length documentary soon to be screened at international festivals, a travel book with recipes, a Scotland-inspired special menu and pairings, and much, much more to come.

MARKETING EFFECTIVENESS INTEGRATED CAMPAIGN

IPRA GOLDEN WORLD AWARDS FINALISTS 2015

INTERNATIONAL PR CAMPAIGN.

PR CAMPAIGN OF THE YEAR

RON BRUGAL
PAPÁ ANDRÉS CASE

130 Years ON, His Journey Continues

We’re going back in time. We’ve brought together the art of photography and an inimitable brand – Brugal’s Papá Andrés Odisea rum. 130 years of history and innovation commemorated by prestigious photographer Mario Moreno.

This journey features unique photos that blend past and present, a limited edition decanter, a book, a documentary, digital capsules and so on.

ROYAL BLISS CASE

MASTER FOR YOU launches Royal Bliss, the Coca-Cola premium mixer range.

Together with Michael Calfan, one of the best DJs in the world, Barnabé Fillion, a revolutionary perfumer, Javier Aranda, the 2 Michelin stars chef, and Iris Scott, the finger painting artist, we have developed unique sensory experiences that will take consumers out of their comfort zone and help position Royal Bliss as an exceptional brand.