"Seriously, I know Twitter's not a ghost town, but it sure
feels like that because of the usage model there," Scoble said in
a post on Google+. "As it has turned into more of an "information
utility" and less of a community it feels more and more
empty."

Since July of last year, he's gone from 0 to 1.5 million
followers on Google Plus, and 13,000 to 261,000 followers on
Facebook. But he's only gone from 240,000
followers to 260,000 followers on Twitter.

He said that's because there aren't any noise controls on
Twitter, so users are getting overloaded and aren't following
more people.

Here are some of the highlights of his argument over on Google+:

So, what's the new social media ghost town? I say it's
Twitter. Follower growth has NOT kept up there with the other
services, which is telling me something.

1. That while number of tweets have gone up, people are
getting overloaded so they aren't following more people. Why is
that? Because there isn't any noise controls on Twitter
(Facebook's feed, on my screens, is a LOT more useful than
Twitter's feeds).

2. I'm on Google+'s suggested user list, which is gifting
me a huge number of followers. But I got up to 230,000 without
ever being on that list here. Lots of people are signing up and
at least a few ARE sticking around here.

3. Over on Facebook there are ways to get spread around
more, and juice its suggested user feature (this is one thing
Facebook does better than Twitter or Google+ since this list is
algorithmic and doesn't show a single same list to every user),
which gets you more users.

4. Facebook juices its subscriber numbers through lists. If
you get put on a list with, say, 30,000 followers, all those
followers will be added to your follower count.