The Impetus Agency is a full-service marketing/public relations/advertising firm that specializes in the pet industry and maintains strong relationships with key pet reporters, editors and producers. This team has been responsible for securing Global Pet Expo media coverage from such prestigious outlets as The New York Times, The Today Show, Good Morning America, The Early Show, HGTV, US News & World Report, The Wall Street Journal, USA Today, Pet Business, Pet Product News, Pet Age, PETS International, and more.