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IT organizations have been adopting SOA and BPM systems in an effort to realize business agility with efficient use of technology. However, almost all the effort has centered on dealing with the integration of application silos and automating business processes at the application layer. With data being the backbone of these applications and business processes, many enterprise architects soon find themselves struggling with a number of data-centric issues and equipped with the wrong tools for the job. For example, issues caused by the inability to access diverse and fragmented data, integrating enterprise data only to find out after-the-fact that the data is inaccurate and inconsistent, and dealing with enterprise information that is typically delivered at various latencies.

In this session you will hear from Ovum and Informatica on how to leverage process-driven data integration, a compelling technology that guarantees agility by enabling SOA and BPM with the seamless delivery of accurate, consistent and timely information.

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Madan Sheina is principal analyst within Ovum's Software Applications group and is based in Northern California.

Madan has fifteen years' experience working in the IT industry both as an analyst and a journalist. His research covers a range of information management technologies, with a sharp focus on business intelligence, knowledge management and data integration software.

Madan is well respected in the IT industry for his clear, incisive and no-nonsense analysis style. He has advised leading ISVs on market positioning and product development strategy, IT users on product evaluation and selection, and the financial investment community on technology trends.

Ash Parikh is responsible for driving Informatica's product strategy around Service-Oriented Architecture (SOA). Prior to joining Informatica, Ash has built over 17 years of industry experience in driving product innovation and strategy at technology leaders such as Raining Data, Iopsis Software, BEA Systems, Sun Microsystems and PeopleSoft. Ash is a well-published industry expert in the field of SOA and distributed computing and is a regular presenter at leading industry technology events like OASIS Symposium, AJAXWorld, and JavaOne. He has authored several technical articles in leading journals including DMReview, Align Journal, XML Journal, JavaWorld, JavaPro, Web Services Journal, and ADT Mag, and also has a standing column on Web services in JavaWorld. He is also the co-chair of the SDForum Web services SIG.

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