In announcing its half-year financial results to the ASX last month, Centrepoint managing director John de Zwart said it “seeded a new life insurance initiative” and was looking forward to developing it over the next year.

“It involves us seeding a new life insurance development business to work with an insurance company on the design of a range of life products for the IFA market which provide better value and service to the end client and adviser,” a Centrepoint spokesperson told Risk Adviser with reference to the initiative.

The spokesperson said there is a need for better value and a better client experience.

“Feedback from clients and advisers [is] that underwriting services have deteriorated,” they said.

“[There is] increasing frequency of disputes between clients and life insurers around claims, and frequent and excessive price increases that have been forced on clients in recent years.”

When Risk Adviser asked Centrepoint whether the initiative was in response to Mr Harrison’s statement, they responded, “No. We are not looking at varying the product structures as suggested by Synchron.”

Centrepoint said it would disclose more details about the initiative later this year.

Adrian Flores is a deputy editor at Momentum Media, focusing mainly on banking, wealth management and financial services. He has also written for Public Accountant, Accountants Daily and The CEO Magazine.