Looking back at my previous post on Flash Mobs, it’s interesting to see how something on a much smaller scale can have a much bigger impact. I guess you could call this a flash mob of sorts, but it’s not your typical dancing group (although these are the same guys that did the Frozen Grand Central Flash Mob), it’s actually a take on Darth Vader and Star Wars played out live in a subway car. Improv Everywhere are becoming the masters of this type of viral, they’ve now got almost 500,000 YouTube subscribers and are producing great videos like this every month.

So with over 2 million views in under a week, that same lesson is to be learned here. Content is all about being original, and originality is rewarded the world over…

While I enjoy the entertainment value, where is the money created to make this worthwhile? I am guessing that there is some value coming back to them in the form of advertising, but really even the Malibu mob vid at least showed a (small) brand return to justify the work.