Sam Howroyd: Behind the rise in FMCG online spend

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

Its tracking of social media activity revealed that while there were nearly 1.3m social media posts in total around the Ryder Cup between 27 September and 1 October, many of them were in countries not taking part in the tournament.

Tens of thousands of messages were sent in Canada, South Africa and Australia, while countries outside the traditional golfing heartlands - such as India and Mexico - generated thousands of tweets. In total, tweets came from 113 different countries.