Strategy director in nyc

I help brands fully leverage digital and traditional channels to build lasting impressions with people

A few agencies and brands I've worked with

Some of my favorite projects

Citi Pay launch

How can a bank's digital wallet stand out from tech giants? In the age of data breaches and hackings, people trust their bank to have their backs but aren't comfortable having their info a million different places. We launched the first digital wallet with the security of a bank.

National Park Foundation's largest campaign ever

National Parks are some of our most breathtaking unspoiled lands, but they’re so many other things, too. We redefined the word, “park,” and called for everyone—no matter who they are or where they come from—to get out and find their park.

Work completed / results: Built National Park Foundation's first ever brand tracker and helped them increase visitation by 14% from 2014 to 2016 and boost donations by 73% from 2014 to 2015 through the Find Your Park campaign.

Citi x No Kid Hungry: Dine and Do Good

We asked our credit card members to help Citi in the fight to end childhood hunger in America. By simply registering their card, every time they spent $5 or more when they dine out, Citi donated enough to No Kid Hungry to provide 10 meals for kids in need. We wanted to raise awareness of this partnership and show the positive impact it leaves on children benefiting from healthy meals.

Work completed / results: Worked with creative team to generate main idea and campaign. We successfully reached our $1MM goal, or 10 million meals to children in need and had over 18MM campaign impressions and over 1MM video views.