3. Invite only ongoing promotion. Seed subscribers can get 1 month free access for every converted friend to email. 1 year full access to wine with converted friend to subscription. Use greater access as the incentive to invite others. (Engine)

4. We make user wine ratings “famous”. For every review on wine we take the best reviews and curate them on our weekly / bi-weekly / monthly newsletter. Leveraging status?- (Engine)

5. Send info to get people into ecosystem (email convert)- (Engine)

6. Publish reviews / activity onto their social channels - (Engine)

How are you getting users to bring in other users? How is this a part of the product workflow? Is it just a hacked layer?

1. For every email we get from them they get 1 month Premium access.

2. For every subscriber we get from a referral, the sender gets free shipping for 1 month.

WHY - SENDER AND RECEIVER MOTIVATIONS

1. List the consumer / Producer Personas

100 / month Tier

50 / month Tier

2. What is the users motivation for using the product?

Luxury wine drinkers -who like want access to exclusive wine offerings made by established winemakers.These consumers use Grape Seed to discover new wines and acquire them whenever they like. The higher tier unlocks more exclusive offerings.

3. List Desired Growth Action

Growth Action = Invite others to platform and both will receive incentive.

4. Are the Growth Action and Motivation aligned?

Yes. The user is motivated by an incentive (greater access, free shipping) and the recipient of the email is incentivized to join (both get free shipping for 1 month). The user wants other people to join.

5. What are the primary motivations to why someone would send and email / social posting to get someone else into the ecosystem (email / subscription)