Media Channel Impact Analysis - Adapting Your Campaigns for Q2 Two months in, the effect of the COVID-19 pandemic on advertising is still being felt. While ad spends have recovered in certain verticals, adjustments are still taking shape with many advertisers hesitant to make bets [...]

Establishing Lifetime Value What's in a value of a customer? Sometimes open to debate, the discussion is often advanced the right analysis. This was an interesting, numerical read on Lifetime Value by KissMetrics using Starbucks as a case study (click to expand). [...]