Some businesses offer a discount to customers who pay early or on time to help steer them towards payment. Others set up an automated email response to let their customers know as the due date for an invoice approaches or reminds them to pay when the outstanding balance becomes past due.

Name of your business: Format in bold and place at the top of the page. Include your company logo for a branded look. Invoice2go helps you create a simple logo if you don’t have one already.

Accurate billing is extremely important for anyone running a business. It can be the difference between building trust and doing more business with your customer, and leaving them with a bad impression because a small detail was left out, or misrepresented. Business owners who provide detailed, prompt invoices straight to the customer’s inbox come out way ahead in the credibility stakes.

Discount: If you are offering a discount to your valued customer, include the number here. They will appreciate it and remember good things about doing business with you.

Terms (or Payment Terms): Invoice terms depend on common practices of your industry, your relationship with the customer, and your cash flow needs. For example, “Net 30” means that the invoice is due 30 days after the Invoice Date. Be mindful some businesses may pay later than the stated due date, so you may want to include a buffer to keep your business free from a cash flow gap.