Funny money: Louis CK earns $1 million in 12 days with $5 video

Comedian Louis CK has proved a point: People are willing to pay a reasonable amount of money for DRM-free content from a performer they love, even though it would be trivial for them to pirate the same content for free.

Twelve days ago, Louis CK decided to skip the distribution, DRM, ads and everything else that goes into marketing and sale of a video, and simply offer the video of his latest performance on his website for $US5.