About

Mission Statement

INTRODUCTION
TOPIC:
The topic of this report is Mission Statement, Marketing Strategies and competition between two companies. PURPOSE:
The purpose of this report is basically analyzed the competitive strategies of two leading automobile companies. REASON:
The selective reason to prepare the report is to dignified the automobile company.

DEFINITION
MISSION STATEMENT:A mission statement is a brief description of a company's fundamental purpose. It answers the question, "Why do we exist?" The mission statement articulates the company's purpose both for those in the organization and for the public.

LITERATURE REVIEW A mission statement is vital to success of a company as a whole. It can unify a company and push them to new heights. Mission statement is a short statement declaring what business you’re in and who you customer is, it provides direction for future corporate development. Creating a mission statement is just as important for a small company starting out. Mission statement usually provides a lighthouse that the company culture can look back to when the company loses track of itself. Determining the direction and purpose of your company can be a very difficult process. It must be specific enough for you to focus the direction of the company. Mission statements are generally more focused on what the nature of the business is. They can be described as Statement of philosophy, statement of beliefs, and statement of business. Once written, the mission statement forms the frame work from which Organizational charts Policy and Procedure statements, product lines, marketing plans, compensation plans and all other efforts of the company become focused. It provides the direction the CEO will take in managing the company. Company’s Mission Statement highlights all areas of the company with each having equally importance that is on Products, Sales, Finance, Legal, employees, community relations and one or two other areas of importance. Mission Statement drives the company. It tells the world what the company hopes to achieve and how it will achieve it. It becomes the road map to the Company’s success or failure. Therefore it must be done first, it must be constantly reviewed and updated, and it must be kept current and alive. When writing your Mission Statement, you must give serious consideration to all phases and aspects of your company. It will be your mirror image, so it must be right. Mission Statement generally includes a statement of purpose, a business statement, and an indication of the company’s values. An ideal mission statement should be inspiring to employees. The statement brings a certain focus to the staff as the purpose of their work. There is a distinction between mission and vision statement as many companies confuse them and put them together in the same statement. As company’s vision statement may describe desirable and possible future state or long term aims of a company and is also a backdrop of a purpose and company’s strategy.

The mission statement should allow each employee to see their own personal role in the firm’s success. A well developed Mission Statement also provides the focus accurately describe what products and services the company offers. When you sit down to write your mission statement, there are several things you should keep in mind. Who are my clients and what are their needs and desires? How do I fulfill those needs and desires? What values does the firm currently have? What values do I want it to have? The decision makers in the company should sit down and talk about their thoughts and how they want to represent the company to the public. Once they thoroughly discuss, write and re-write the statement, they should make sure that it’s something that employees can buy into and customers can appreciate. Mission statement is no more than one or two sentences. Use active verbs that distinguish...

You May Also Find These Documents Helpful

...﻿Running head: MISSION, VISION, AND VALUES PAPER
Mission, Vision, and Values Paper
University of Phoenix
Mission, Vision, and Values Paper
The University of Phoenix was founded in 1976 as an outlet for working adults to obtain an education, while continuing to hold down a full time job. The ingenious idea of creating such an organization can be coupled with the name Dr. John Sperling. Dr. John Sperling begin the creation of University of Phoenix in his basement, at the preface of personal computers. The University of Phoenix offers degree program at the level’s of associates, bachelors, masters, and doctoral degrees. The degree programs can be obtained by several modalities. The most commonly know modality is online, and there are also over 200 campuses that offer programs as well. Dr. John Sperling suggested how institutions would pioneer new approaches to curricular and program design, teaching methods and student services. These beliefs eventually resulted in the creation of University of Phoenix and they continue to inspire the University’s mission, purposes and strategies today (University of Phoenix [UOP], 2008). The University of Phoenix is the nation’s largest private university.
The mission of University of Phoenix is to provide access to higher education opportunities that enable students to develop the knowledge and skills necessary to achieve their...

...Running Head: MISSION, VISION, AND VALUES
Mission, Vision, and Values: Erie Insurance Company
University of Phoenix
MMPBL 590
March 15, 2010
Mission, Vision, and Values: Erie Insurance Company
Erie Insurance has been in existence since 1925 by two men H. Orth Hirt and Oliver G. Crawford in Erie, Pennsylvania. Erie Insurance is in the service industry that provides service in 11 states, from New York to North Carolina, from Wisconsin to Tennessee and the District of Columbia. This company provides auto insurance, homeowner insurance, personal property and liability, life insurance and retirement, and business insurance. They provide their services to those customers with the need of insurance. Erie’s customers share some of the same characteristics that bring together very different people. “Erie knows that a fair price and superior service is at the heart of this decision, along with a good dose of trust and loyalty” (Erie Insurance, 2010, para. 3).
Mission, Vision and Value Statement
A company’s mission,...

...VISION, MISSION AND OBJECTIVES OF BUSINESS
INTRODUCTION:
I have a great desire to build a multi-national company which will have a huge capacity to build Spear parts for the different manufacturing Industry i.e. Shipping Industry , Aluminum Industry, Steel furniture Industry with the help of using the IT and advance process to make it more quality and affordable.
My Company’s Vision would be “ Quality supplier of all type of manufacturing Industry”
Benefit of good vision
➢ Good visions are inspiring and exhilarating.
➢ Visions represent a discontinuity, a step function and a jump ahead so that the company knows what it is to be.
➢ Good visions help in the creation of a common identity and a shared sense of purpose.
➢ Good visions are competitive, original and unique. They make sense in the marketplace as they are practical.
➢ Good visions foster risk-taking and experimentation.
Good visions foster long-term thinking.
➢ Good visions represent integrity, they are truly genuine and can be used for the benefit of people.
My Company’s Mission would be “ To become no.1 Industry oriented and Organization friendly of quality supplier of all type of manufacturing Industry”
Basis for building good MissionStatement
➢ Belief that the product or service can provide benefits at least equal to its price.
➢ Belief that the product or service can satisfy a customer...

...Mission, Vision, and Values Paper
Introduction
I am considering the company I work for Lockheed Martin to develop a modified strategic plan that will focus on responding to the United States government’s and Department of Defense’s (DoD) new “Network Centric” initiatives.
Lockheed Martin's Corp. is a publicly traded private corporation that provides high technology products and services to the United States government, DoD, and other international governments. Lockheed Martin is the largest defense contractor in the US with a branding statement “Our brand means quality” and a company slogan of “We never forget who we work for”. Lockheed Martin supplies equipment and services to almost every branch of the United States government, from fingerprint recognition systems for the FBI, satellites and launch services to all branches of the DOD, NASA, NSA and computer systems for air traffic control to the FAA, road traffic signal control systems in most large cities across the United States and even population census counting systems.
These are the current Lockheed Martin Corporation's:
Vision Statement:
Powered by Innovation, Guided by Integrity, We Help Our Customers Achieve Their Most Challenging Goals.
Value Statements:
Do What's Right: We are committed to the highest standards of ethical conduct in all that we do. We believe that honesty and integrity engender trust, which is the cornerstone of our...

...Organizational MissionStatements
An organization's mission is its reason for existence.
It speaks to the questions: Why does this organization exist? Whom does it serve? By what means does it serve them?
The missionstatement is the written expression of the basic goals, characteristics, values, and philosophy that shape the organization and give it purpose. It seeks to distinguish the organization from others by articulating its scope of activities, its products/services and market, and the significant technologies and approaches it uses to meet its goals.
Features of MissionStatements
• A missionstatement should say who our company is, what we do, what we stand for and why we do it.
• An effective missionstatement is best developed with input by all the members of an organization.
• The best missionstatements tend to be 3-4 sentences long.
Aims and objectives
The organisation is best defined by its aims and objectives as laid down in the constitution of the association. The Association will seek to achieve the aims by means of a range of objectives.
Business activity is focused around the achievement of appropriate business goals. These can be categorised into business aims and business objectives
A business aim is the goal a business wants to achieve. It...

...care products Company...," and the missionstatement begins here. "They have all natural ingredients and they have a commitment to the environment, this is what I had heard on the radio. That sounds like a company that is worthy of my time. So I decided to analyze Tom's of Maine's missionstatement. I saw in this company a business that cares about the environment, so they must care for their employees, customers, and the general public.
"Build a relationship with customers that extends beyond product usage
to include full and honest dialogue, responsiveness to feedback..."
-line no. 4
This line is the key to the goals of the company. It outlines in a concise manner how Tom's of Maine feels towards it's customers. In the business that they are in, mainly toothpaste, the customer is the most important person to please. If the customer is not happy, they need to have a relationship with the business that encourages interaction.
This missionstatement clearly defines Tom's of Maine's goals as outlined in the textbook. Thompson and Strickland, two authors mentioned in the text state that a missionstatement should: "Broadly outline the organization's future coarse and serve to communicate 'Who we are, What we do, and Where we are headed.'" Toms of Maine clearly was guided by this idea of a missionstatement. The mission...

...Running head: MISSION, VISION, AND VALUES PAPER
Mission, Vision, and Values Paper
Kari L Page
University of Phoenix
MBA580
August 6, 2007
Goutam Sinha
Mission, Vision, and Values Paper
The Dairy Queen system's recipe for success has been simple for more than 60 years. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the Dairy Queen system is a story of a unique product that created an industry (Dairy Queen, 2007).
"Our phenomenal story began with a 10 cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A father and son in the mix plant business in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the "all you can eat" trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1,600 servings of the new dessert. Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. When the United States entered World War II in December 1941, there were less than 10 Dairy Queen stores. However shortly after...