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JNLR 2015Q4 National Listenership

Overall there was a minor drop in listenership nationally, well within statistical error and certainly not to trouble with this issue any further. National listenership remained at a healthy 83% or 3,001,000 people daily.

Focussing on the stations, the clear winner on the national stage was RTE1 in this book, with a year on year increase of 64,000 listeners (8%) and a book on book gain of 32,000 or 4%.

The veneer of 2FM’s number year on year, holding steady at 374,000, is very much tarnished when we see their more recent past. Their book on book figure has them down 20,000 or -5% on the quarter.

Today FM have been caught in a narrow band of listenership for some time but the numbers for 2015 show them having firmly broken out of that – except in the wrong direction. Year on year sees them back 23,000 or -5% and book on book shows them down 16,000 or 4%.

Newstalk was steady – but it’s possibly an adjective they don’t wish to associate with their efforts. From the beginning of 2013 they had nothing but a near meteoric rise in their listening figures, but the jets have cooled of late and a gain of 4,000 year on year and a drop of 6,000 book on book is not what they were hoping for.

Table : National Reach

Year on Year

Book On Book

Station

15Q4

14Q3

+/-

+/-

Ch

15Q2

+/-

+/-

Ch

Any Radio

83%

3001

84%

3006

-1%

-5

0%

83%

3004

0%

-3

0%

Any National

46%

1649

46%

1642

0%

7

0%

46%

1652

0%

-3

0%

RTE Radio 1

25%

900

23%

836

2%

64

8%

24%

868

1%

32

4%

RTE 2FM

10%

374

10%

375

0%

-1

0%

11%

394

-1%

-20

-5%

RTE Lyric FM

4%

138

4%

137

0%

1

1%

4%

134

0%

4

3%

Today FM

12%

437

13%

460

-1%

-23

-5%

13%

453

-1%

-16

-4%

Newstalk

11%

396

11%

392

0%

4

1%

11%

402

0%

-6

-1%

Home Local Station

42%

1516

43%

1534

-1%

-18

-1%

42%

1522

0%

-6

0%

Regional/Local

7%

269

8%

278

-1%

-9

-3%

8%

273

-1%

-4

-1%

Note: The +/- above are absolute: RTE1 added 2% points from 23% to 25%. It added 64,000 listeners which is an 8% increase (ch).

Table: National Reach by Quarter

15Q4

15Q3

15Q2

15Q1

14Q4

14Q3

14Q2

Any Radio

3001

83%

3004

83%

3007

84%

3009

84%

3006

84%

2986

83%

2982

83%

Any National

1649

46%

1652

46%

1657

46%

1670

46%

1642

46%

1638

46%

1641

46%

Any RTE Radio

1257

35%

1247

35%

1252

35%

1241

35%

1214

34%

1212

34%

1216

34%

Any RTE1/2FM/Lyric

1242

34%

1231

34%

1235

34%

1217

34%

1193

33%

1191

33%

1195

33%

RTE Radio 1

900

25%

868

24%

863

24%

843

23%

836

23%

837

23%

849

24%

RTE 2FM

374

10%

394

11%

402

11%

400

11%

375

10%

366

10%

366

10%

RTE Lyric FM

138

4%

134

4%

131

4%

138

4%

137

4%

142

4%

138

4%

Today FM

437

12%

453

13%

457

13%

476

13%

460

13%

463

13%

458

13%

Newstalk

396

11%

402

11%

401

11%

404

11%

392

11%

376

10%

365

10%

Region/Local/M-City

2088

58%

2090

58%

2071

58%

2078

58%

2102

58%

2066

58%

2054

57%

Home Local Station

1516

42%

1522

42%

1521

42%

1515

42%

1534

43%

1501

42%

1497

42%

Regional/Local Station

269

7%

273

8%

260

7%

272

8%

278

8%

272

8%

266

7%

Graphic: National Reach

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Shares

RTE1 added a valuable 1.6% share over the year and .8% book on book. 2FM were level year on year and down .3% book on book. Today lost 1.1% in 2105 over 2014 and it dropped .3% in the last quarter. Newstalk were relatively steady gaining and losing year on year and book on book respectively.

Graphically it’s much easier to see the progress of the various players:

Graphic: National Shares

Table: National Market Shares

Year On Year

Book on Book

Station

15Q4

14Q4

+/-

15Q3

+/-

Any Radio

100.00%

100.00%

0.00%

100.00%

0.00%

Any National

46.10%

45.70%

0.40%

46.00%

0.10%

Any RTE Radio

32.10%

30.60%

1.50%

31.50%

0.60%

Any RTE1/2FM/Lyric

31.60%

29.90%

1.70%

31.00%

0.60%

RTE Radio 1

23.10%

21.50%

1.60%

22.30%

0.80%

RTE 2FM

6.50%

6.50%

0.00%

6.80%

-0.30%

RTE Lyric FM

2.00%

1.90%

0.10%

1.90%

0.10%

Today FM

7.60%

8.70%

-1.10%

7.90%

-0.30%

Newstalk

6.50%

6.40%

0.10%

6.60%

-0.10%

Any Region/Local/M-City

53.90%

54.30%

-0.40%

54.00%

-0.10%

Home Local Station

39.30%

39.20%

0.10%

39.50%

-0.20%

Other Regional/Local Station

4.40%

5.00%

-0.60%

4.20%

0.20%

Reach by Quarter

The hourly picture changes little year and simply shows the dominance of RTE1 – but here it is anyway: