Systemising Your Business To Increase Its Value With Jock Purtle

In this episode we speak with Jock Purtle of Digital Exits. Jock’s web dealings may seem unrelated to automation, but according to Jock, automation is exactly what drives a site’s value. Jock Purtle is the Founder of Digital Exits.

Jock’s Background:

Began his entrepreneurial experience with family brokerage business

Sold a portfolio of affiliate sites in 2013

After the exit, Jock moved full-time into helping find buyers for websites

Although Jock has only been full-time for a short while, his overall progression has elapsed 10-15 years.

Maximizing Sale Value:

Positive growth trend

In a defensible market with a unique value proposition

Time the owner spends managing

Systems:

Marketing Systems

Are there systems in place to generate revenue?

Operational Systems

Are there systems in place to keep the business running smoothly?

Specific platforms don’t matter as long as there is a platform in place

Most businesses have inefficiencies, there’s less risk with optimized systems

Big gap in business prices.

Most businesses are either in the $200,000-$300,000 range or the $2 million-$3 million dollar range.

The businesses in the higher range have automated systems in place

The Low Hanging Fruit:

Systemising your marketing is the most important value generating task of your business

Make a process the one thing in your marketing that you want to focus on