BIC Graphic Goes Social!

Norwood & BIC Graphic North America are announcing a relaunch of their social media pages for 2011. Norwood's existing Facebook, Twitter and YouTube pages have been refreshed according to the new look for the brand. BIC Graphic is entering the space for the first time with Facebook, Twitter and YouTube pages of its own!

And as you can see, both brands are represented in the updated blog format – which hopefully you'll find to be an educational and interesting resource. Planned content includes company news, helpful selling tools and tips, product and event ideas, and much more. Access the blog via the Facebook pages or on http://www.norwood.com, http://www.norwoodcanada.com and http://www.bicgraphic.com.

Each brand's Facebook page will include a few custom features, such as a Catalogs Tab, where distributors can access updated 2011 iCatalogs. We'll also feature product videos, photos, promotions and links to helpful resources. Norwood's Facebook page in particular will feature a Special offers tab powered by Post Helpers. Distributors can also download Post Helpers as a Facebook app and then easily select and re-post Norwood's promotions, digital catalogs and more to their own Facebook pages.

Research continues to support the growing trend of social networking and media as a viable marketing tactic. B2B companies are actually outpacing B2C organizations in social media usage and have found it very useful for lead generation and industry leadership purposes. The demographics of Facebook in particular are well-suited to the promotional products industry, appealing to working adults age 35-54.

"By providing interesting and educational content, as well as promotions, we look forward to further developing a dialog with distributors and offering them a wealth of valuable information," said Quenten Wentworth, VP & GM Norwood & BIC Graphic North America.