What will you do with those results? If there was ever a question
to be asked, this would be it. If there is a likelihood that the
results you generate will not be acted upon, then why would you
conduct the survey to begin with? During my time in the market
research space, I have seen many studies,...read more

As market researchers it is our task to sort the wheat from the
chaff. Whether the data is from a survey or customer transactions
it is our function to extrapolate meaning and educate those who can
do something with it. When we dig into the details underlying our
data we are often confronted with a...read more

On a night, seemingly just like any other, the internet spun into a
frenzy of discord. The culprit was a photograph of a dress, and not
just any dress—#TheDress. Some people looked at the photograph and
saw white and gold; others saw blue and black. The resulting
confusion and disbelief from those...read more

This Saturday is Valentine’s Day, which means that obvious and
sometimes expensive proclamations of love—greeting cards, roses,
chocolates, jewelry—will be everywhere. Whether you celebrate the
holiday or not, you can probably agree there are different levels
of observation among those that do. Some...read more

Sampling plans for populating research panels Panels represent
opinions waiting to be shared. The question of the day is whom do
we want to invite to the party? If your goal for 2015 is to create,
manage and leverage a survey panel then careful thought needs to be
given to deciding whose opinions...read more

Employee engagement is a hot topic these days and not in a good
way. A recent study by Gallup uncovered that seven out of 10
employees have “checked out” and/or are "actively disengaged." This
statistic is alarming ‒ only about 30% of your workforce is
engaged? Scary thought. This got me thinking...read more

Today, Apple – Live introduced the next line of Apple products to
the world from their home base in Cupertino, California. Products
that seem…a little familiar. It’s not exactly outrageous to
say Apple’s innovation streak has cooled in the years since Steve
Jobs left us, but in many ways he still...read more

All successful survey programs have one thing in common—they need
multi-tiered support to truly flourish. If you take a minute to
think about the survey lifecycle, you can see why recruiting
support on several different levels is important. Launching surveys
takes time and money, especially during...read more

Have you ever caught yourself telling a white lie? If you have, it
probably wasn’t during a situation where you felt anonymous. Let’s
face it, anonymity fosters honesty and candor. A quick scan of any
Internet message board or review site could tell you that. When
people aren’t tied to their...read more

Surveys are powerful research tools for collecting feedback. When
crafted correctly, they illuminate valuable firsthand insights that
would not have otherwise been discovered. Whether your organization
uses surveys to measure customer satisfaction, gauge employee
engagement or conduct training and...read more