The icon
design was provided by Joel Katz design associates and the signage
design was by Joel Katz design associates and the Center City District.

Two new directional
signage systems will make navigating in University City easier.
The distinctive signs will be installed at intersections from the
Schuylkill River to 63rd Street. They ensure that people on both
sides of the river can depend on the same clear directions and iconography
to get around.

Direction
Philadelphia, a system designed to assist motorists, was developed
by the Foundation for Architecture in the mid-1980s to eliminate
dated and conflicting signs to major Center City destinations. A
pedestrian-oriented system, Walk!Philadelphia was developed by the
Center City District and Joel Katz design associates in the mid-1990s.
The clear and attractive signs have been very successful in assisting
residents and visitors alike in finding their way quickly and easily
around downtown. In University City, their installation will assist
the districtÍs residents, employees, students, and visitors in getting
to transportation, healthcare, schools and universities, and arts
and culture destinations. Direction Philadelphia signs are installed
from the Schuylkill River to 63rd Street, and Walk!Philadelphia
signs can be found from the river to 40th Street and in the area
adjacent to the University of the Sciences in Philadelphia.

The William
Penn Foundation provided a grant for the planning and design phase.
City capital funds accessed through 3rd District Councilwoman Jannie
L. Blackwell paid for sign fabrication and installation. Those listed
on the signs will be asked to pay fees to fund annual maintenance.
The UCD will monitor sign conditions and contract with an outside
vendor for repairs, and the maintenance fees will pay for these
repairs as well as sticker and graffiti removal and installation
of updated signs.

Installation
of the signs is expected to be completed this month. The University
City icon features 3 elements that make University City a special
neighborhood in Philadelphia: unique and historic architecture,
trolley cars, and tree lined streets.

Disk maps will
be placed on every block in University City from the Schuylkill
River to 40th Street. These maps will highlight major destinations
and attractions.

Directional
signs will be placed at every intersection in University City between
the Schuylkill River and 40th Street.