Rosa de Jong Creates Tiny Fantastical Worlds In Test Tubes

Amsterdam based designer, art director, and animator Rosa de Jong creates tiny worlds in test tubes. The series, in which she has titled Micro Matter, almost acts like a physical miniaturized moment of nostalgia. Her work, in instants of logic and irrational, act like tiny encapsulations of deep rooted memories that are to uncover mysteries . Due to their scientific glassware, her pieces seem like they are something to investigate, to question, to figure out truth from. Their nonsensical yet somehow, almost recognizable nature, allows them to insist on a true moment of contemplation. Is this the depiction of something, somewhere, that belongs? Is this something that should be recalled, known? They are fantastical — they are a replica, but of something of a dream, of half remembered childhood homes, or fantasy houses, or fictionalized dwellings. Their beauty and their delicacy become even more inciting once it becomes known that they are hand made with simple products such as paper, cardboard and found materials from nature like tree branches and moss. Her work aims to tell a story, whether it be recognizable or not, she states;

“since people are naturally drawn to stories and people that are different, the goal is to tell the real story of the brand, an set it apart from the crowd, making every piece of communication authentic and personal.”

Artist Rosa de Jong uses her work to create a new narrative, to delve into the unknown through known resources; her work pushes us to feel and search, while holding our hand throughout the journey. (via design boom)