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Press release

June 27, 2017

With Fibregum™, clean-up your label and add a health benefit to your product!

With Fibregum™, clean-up your label and add a health benefit to your product!

What is the clean label trend?

One of the main trends for food brands is clean label, concerning health & nutritious brands but also mainstream brands. As it is not legally defined, it seems important to remind a definition of Clean label. If you look at the basic meaning, clean label is a clear labeling of a product. This means that the consumer is supposed to understand the ingredient list. This point often results in the exclusion of some ingredients such as artificial ingredients and chemicals, positioningnaturalness in the first explored trend. For a better understanding, the second consequence is a simplification of the recipe with a shorter ingredient list.

Nowadays, clean label goes further than naturalness and simplification. The top three clean label trends identified are the use of organic ingredients, a better traceability and a higher attention to the production process.

According to Innova Market Insight, “Organic is the fastest growing clean label claim” in 2016 (+3.4%). Coming with organic positioning, GMO-free claims have also a strong growth. Consumers now require at least a labeling of GMO ingredients.

Consumers want better traceability. It means knowing where ingredients come from and labeling their geographic origin and botanical species. They also take into consideration the social and environmental politic of brands. It is also about clean sourcing and supply chain practices. B2C brands communicate more and more on the production process, showing the use of natural or respectful methods. On their side, consumers want ingredients less processed. Ingredient suppliers will highlight their production process (for example a gentle production process using only water). People consuming organic and well-balanced products, also called health-conscious consumers, are now also interested in clean label products.These consumers always want to go further with food quality and clean label ingredients. Millennials are highly aware of the market choice. They want the healthier end products. Previously requiring clean label products, they are also going to ask for real physiological benefits.

Consumer education process behind clean label has just begun. Brands have to help consumers understanding their marketing language, and what are the real product benefits. FODMAPS-friendly, vegan, flexitarian are notanymore small niche markets but real trends and their ‘’claims’’ are more and more required by final consumers in USA, EU and now in the rest of the world.

But how can food industries get a clean label product?

Some hydrocolloids, such as acacia gum (Fibregum™, Instantgum™, Eficacia™), can be common ingredients in clean label products. According to Innova Market Insight, “1 in 4 clean label products tracked in 2015 contained a hydrocolloid in the ingredient list, compared to 1 in 3 for the total Food & Beverage new product launches”. Acacia gum is among the 10 key hydrocolloids tracked in clean label products launched with organic claim.

Fibregum™, the clean label fiber with health benefits

Fibregum™ is often used to substitute other fibers as it fits all the clean label requirements:

Naturalness: Fibregum™ is a natural dietary soluble fiber, sourced from carefully selected acacia trees and 100 % vegetable. It is GMO-free (first Non-GMO Project Verified acacia fiber in the US) and available in organic grade.

Traceability: Sourced in Africa, acacia gum production provides income to local population and helps to preserve environment. The gentle production process consists in physical purification steps and drying. This process is exclusively made in France in our proprietary facility.

Proven health benefits: In addition of being compliant with clean label, Fibregum™ has digestive properties. Fibregum™ has a high fiber content, with at least 90 % soluble fiber on dry weight, so it is often used to fortify products in fibers. Several studies conducted on Fibregum™ highlighted its digestive and gut health properties such as a prebiotic effect at the dose of 5-10 g/day, a great digestive tolerance up to 50 g/day and a unique and specific fermentation pattern producing preferably the beneficial Short Chain Fatty Acids (SCFAs) propionate and butyrate.

Fibregum™ offers a high tolerance and a very progressive fermentation which can be associated with global digestive health, digestive comfort and also with FODMAP-free products dedicated to people suffering of IBS symptoms. Our latest studies on Fibregum™ properties have demonstrated the reinforcement of the gut barrier by reducing the inflammation and by increasing the gut impermeability. Indeed, Fibregum™ is particularely adapted for sports nutrition and supplements targeting the leaky gut syndrome.