The line, created by industry veterans, Mark Mahoney and Brian Powell, combines the strengths of Mahoney, Founder and CEO of Creative Juices, Inc. a beverage innovator and operations guru, and Powell, the well-known industry sales executive formerly with Stirrings Cocktails.

Co-founder, Mark Mahoney, states: “At Powell & Mahoney, we are all about capturing the clean and classic tastes of some of America’s original cocktails, in a mixer made with only the absolute highest quality, all natural ingredients, and organic sugar”

In addition to the staple mixers, the seasonal flavors offer the opportunity to drink classic cocktails without the hassle of preparation:

The Hot Toddy is made with fresh ginger, lemon, organic cane juice, honey and a special mix of spices and herbs. Powell & Mahoney, Limited revives the original recipe that your grandmother once prepared. The taste and mouth-feel are slightly sweet and velvety as the ginger warms, soothes and tingles your tongue. Delicious alone or mixed with Irish whiskey, rum or brandy, Hot Toddy is a must-have for holiday entertaining and gift-giving.

The Ginger recipe is a spicy and tingly recipe from Ireland. It’s perfect by itself, warmed or on ice, and sensational as a mixer with Irish whiskey, dark rum for a Dark & Stormy, or brandy. Mixed 1 to 1 with Jameson’s Irish whiskey – over ice – you have the perfect ‘Irish HiBall’ – refreshing, complex, and perfect year round!

Brian Powell, co-founder, discussed the strategy in creating a new category in the segment: “We understand that people aren’t going out as much these days and they are looking for value and quality more than ever. We wanted to create products that would be easy, of superior quality, more affordable than any other premium mixer and more consistent than making these cocktails from scratch. With a SRP of $6.99 our customers are able to indulge in an ultra-premium product at an affordable price.”

The new line of mixers hit shelves Labor Day weekend, following a July introduction at the Fancy Foods Show. The reception was staggering, as noted by Marketing Director, Kati Enscoe: “The reception at the show was mind-blowing; I’ve never seen anything like it! People kept saying, ‘This product is incredible’ and ‘your timing couldn’t be better.’