About this book

Introduction

This book answers the question of how soft factors such as corporate cultures and individual and corporate values can be transparently steered. With its C4 management tool and reflecting the seven driving forces of corporate culture, the Values Cockpit is a powerful solution designed to steer all dimensions and processes of a company, pursuing a lean approach.

The book links strategic approaches on how to steer a company towards excellence with insights into the driving forces of human thoughts and actions. It subsequently introduces the Values Cockpit, which allows individual corporate cultures to be developed and controlled on the basis of a rational approach.

„This intriguing book breaks new ground in suggesting that values can be managed quite as systematically as any other centrally important asset“

Rebecca Henderson, John and Natty McArthur Professor, Harvard University

“… a deeply articulate, profoundly relevant explication of the role played by the culture of commerce … rich with actionable tools, insights and clear examples …”

Richard J Hill IV, Founder, Gabriel Consulting Group, LLC

“One seldom sees practical advice on HOW strong values can be automatically practiced on a daily basis by all concerned. That is what makes this remarkable book so refreshing … his book is taking the seminal findings of Jim Collins on building great companies a step further …”

“He admirably rejects the fatalist interpretation of the immoral might of markets and replaces it with a counter-narrative of why and how companies can be part of the solution rather than part of the problem.”