Consumer Behavior

How are consumers motivated to action? Discuss a minimum of two motivational
theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words.

2. Personality & Consumer Behavior

Using the text and/or additional articles from
the Ashford online library, discuss a minimum of two personality theories and
evaluate the implication upon consumer behavior. Support your position in a
minimum of 200 words.