MY STORY

La House de Beauséjour is the foundation for my creations and the roof over my brands. It’s the home of JPB, SOLDIER BRAND and other brands that have yet to come. It’s where my love for fashion was born, passed on to me at the young age of seven by my parents. It’s an intergenerational maison de couture, in which I sit at the 5th generation.

Most of my ideas are produced inside la House and are influenced by its surroundings and its contents, such as my love for house music, for skateboarding, graffiti and everything that makes the streets what they are. From the grimiest thug to the nicest curbs, every element of the street influences the thought process that goes into its designing.

La House de Beauséjour is a reflection of society, and everyone is welcome.