NEWS & SOLUTIONS SALES GROWTH STRATEGIES

BOISE, Idaho -- Albertson's here is redirecting its approach to customer service and merchandising.After extensive consumer surveys, the company is unveiling an array of measures geared to improving in-store efforts and bumping up the top line.The nation's fourth-largest supermarket chain suffered through a troubling and uncharacteristic drop in identical-store sales, which fell from plus 3% at the

BOISE, Idaho -- Albertson's here is redirecting its approach to customer service and merchandising.

After extensive consumer surveys, the company is unveiling an array of measures geared to improving in-store efforts and bumping up the top line.

The nation's fourth-largest supermarket chain suffered through a troubling and uncharacteristic drop in identical-store sales, which fell from plus 3% at the end of 1994's first quarter to minus 0.1% by the middle of 1995. According to