Designs for things designed for SXSW (posters, flyers, buttons, etc) are available at [[Design/SXSW Materials]].

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== Working Plan ==

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Okay, here is the rough working plan for the booth.

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=== CD handouts ===

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* Currently, we have 750 Fedora 14 LiveCDs.

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* A custom SXSW live image, based on the Design Suite Spin was generated along with applicable art and covers. 5880 LiveCDs.

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[ ORDERED 2011-02-17 ]

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=== Photobooth ===

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The plan is to have the majority of the booth space taken up by a photo booth where attendees can have their picture taken with Tux against a Fedora blue background, then that picture is uploaded to a Fedora space on the internet, and a monitor in the booth displays a QR code link to their picture (and a URL and a preview). When they visit the URL, they see their picture and an informational page about Fedora and FOSS.

** You should talk with Karl Fogel (author of "Producing Open Source Software," ace developer, currently at O'Reilly) about Sita Sings the Blues - his group helped with the copyright-fu behind opening it, and maybe he can connect you directly with the artist for some quotes and such. [[User:Mchua|Mel Chua]] 02:19, 3 March 2011 (UTC)

SXSW 2011

SXSW® Interactive features five days of compelling presentations from the brightest minds in emerging technology,
scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an
unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas
the international community has to offer. Join us for the most energetic, inspiring and creative event of the year,
taking place March 11-15, 2010 in Austin, Texas.

We'd like some North American members of the Fedora Design team to network and mingle at this event. Note that Diana Martin is attending to present her findings from the Fedora anthropological study as well.

When and Where

"The four-day trade show celebrates and encourages the creative and technical sharing between the film, interactive and music industries while permitting all of the 35,000 sxsw registrants (platinum, gold, film, interactive & music) access every day."

Program

Booth

electric is approx $68 per drop

a wired internet connection is $500

there is free wi-fi

we are offering a 20% discount off the listed rates if booked and paid by september 24, 2010 - making the cost of a 10x10 with pd just $1600

it comes with 2 exhibitor passes (these grant access to the trade show only) and 1 platinum badge.

additional badges may be purchased for the lowest rates that we sell them for ($900 for platinum or $450 for interactive) through nov. 12.

dvds, stickers and flyers are all great to distribute from your stand. the only restrictions apply if you are giving out food or illegal materials :).

Ideas

Deadlines

Stuff

Designs for things designed for SXSW (posters, flyers, buttons, etc) are available at Design/SXSW Materials.

Working Plan

Okay, here is the rough working plan for the booth.

CD handouts

Currently, we have 750 Fedora 14 LiveCDs.

A custom SXSW live image, based on the Design Suite Spin was generated along with applicable art and covers. 5880 LiveCDs.

[ ORDERED 2011-02-17 ]

Photobooth

The plan is to have the majority of the booth space taken up by a photo booth where attendees can have their picture taken with Tux against a Fedora blue background, then that picture is uploaded to a Fedora space on the internet, and a monitor in the booth displays a QR code link to their picture (and a URL and a preview). When they visit the URL, they see their picture and an informational page about Fedora and FOSS.

Talk to Red Hat's marketing dept. to see if they have something pre-made & small that could be handed out to promote open source / Fedora / software freedom

How you as a creative can change the world by contributing to open source

Flyers targeted at specific creative folks / use cases:

Web designer

Photographer

Fontographer (don't forget to mention both fontforge and also open-license fonts!)

Web developer

UX designer

OLPC case study

Interviews with Fedora users

Jobs

Sampling of the great open license assets out there for creatives to use in their own work

Overview of creative tools, how to download, how to learn more

How to create a live USB stick from going to fedoraproject.org, step-by-step

We want to compel people to ask:

What is Fedora? (and open source)

What does it do?

How do I help?

What does success look like? Folks coming away from our booth:

Trying out Inkscape / Blender / Gimp for the first time

even if it's on Windows / OS X

More aware of FLOSS, its impact

More likely to contribute to FLOSS

Interested in attending the Libre Graphics Meeting / Aware of it

Aware of Fedora and what makes us different from other Linuxes

What Creative Commons is and why to use it in their own work

What's in it for me to contribute to Fedora / Open source

Innovation frontier

International recognition

Part of a million+ user OS

Low-cost tools

Open-license assests

Make the world a better place (stories?)

Bridge the digital divide

Build a portfolio (students)

Work with really smart people

Skill building / learning new skills / mentorship

Ellen Lupton / design it yourself / self-sufficiency

Meet like-minded people & make friends (net neutrality, open standards, open content, etc.)

Various assets we can pull in:

XKCD

Blender videos

Fonts

Creative commons / Obama & OER, music (Reznor?), Flickr

LGM magazine

Brushes / Deviant Art / Flickr

AIGA Digital Foundations, FLOSS-ified

Truth Happens?

Gimp 100

Sita Sings the Blues

You should talk with Karl Fogel (author of "Producing Open Source Software," ace developer, currently at O'Reilly) about Sita Sings the Blues - his group helped with the copyright-fu behind opening it, and maybe he can connect you directly with the artist for some quotes and such. Mel Chua 02:19, 3 March 2011 (UTC)