Sales enablement technology is currently a $780M market, and it is expected to be worth $5B by 2021. Why? Well, because effective sales enablement has a significantly huge impact on revenue. With every interaction, sales reps go through the sales pipeline, following a pitch, have charge of the customer experience,...

Enterprise software products have always been Oracle’s forte. Known for their sophistication and protean array of extensive feature suites, their software products are ubiquitous across companies. But, when it comes down to sophisticated software, often there is a critical challenge that even giants like Oracle struggle with, i.e, Slow user...

The “new” industrial revolution we’re experiencing now, commonly referred to as Industry 4.0 or “smart manufacturing” is powered by advancements that include robotics, artificial intelligence and the Internet of Things (IoT). According to the latest industry reports, manufacturers are expected to invest more than $267 billion U.S. dollars in the...

That barely 5 years old companies like Harry’s or Dollar Shave Club are able to force a gigantic 100 years old Gillette to do a rethink of its strategy is a clear signal of the shift in world order. And that Unilever saw a company like Dollar Shave Club as...

Healthcare organizations on a daily basis create, manage and store an ocean of consumer data. This data is pivotal to gaining insights that drive their administration, marketing, and outreach efforts. But quite often a generic CRM that they use may not be equipped to handle this level of coordination. Heeding to...

It’s no brainer that reducing friction leads to perfect efficiency. Since 1995, when Bill Gates first proposed the idea of “friction-free capitalism,” the endeavour has been to reduce friction across all business processes. We’re not there yet. But we’re on the way. However, one area where friction is largely...

The fundamentals of customer service have remained the same—solving a customer’s issue in the best and quickest way possible. But the way you do that depends on your ability to adapt to the many options that online customer support offers. When you bought Service Cloud, the idea was to ensure...

Job aids are nothing new. If anything, they have been around for several decades, most notably, at the end of the industrial revolution when workers needed constant reminding of their workflows in order to reduce errors and learn on the job. We are now in the fourth industrial revolution, as...

Nearly two-thirds of a sales reps time is spent on reporting, administrative, and data cleansing tasks. Sales reps’ productivity takes a huge hit since they are spending a significant amount of time on these non-selling activities than on more vital aspects like making the sale and closing the deal. Being...

A product adoption process is like an election but in a one-party state. Paradoxical, yes, but quite right in the sense that the single party could yet lose and everything could plunge into chaos. While deploying a new software product into the ecosystem, organizations generally tend to believe that if...

Organizations around the world are expected to spend a massive $421bn in 2019 shopping for enterprise software applications. In the US alone, this spending is expected to total $389bn this year. But the question is not just how much money enterprise software vendors are going to make selling software....

With the advancement of digital technology, it is no surprise that employees’ expectations from training and development have changed. The training process and the training tools you’re using need to evolve accordingly to keep up with this change of pace. But, sometimes the ball gets dropped on one or two...

There is a huge misalignment between corporate training and corporate learning. Essentially, corporate training and corporate learning are the same thing, just two ends of the same thread. And, they should be. A long time ago, they were. But that no longer is the case because while the way modern...

E-commerce marketplaces have a healthy symbiotic relationship with their sellers. They encourage their sellers to sell their wares online by piggybacking on their platform, services, and logistics. In return, the marketplaces charge commissions and provide premium accounts to help the sellers make the most out of their platform. In retrospect,...

The chances of getting hotels closer to the campus are very slim. So to add on to your luck, we have made a short list of the possible ways you can find accommodation in San Francisco for Dreamforce 2018.