Air Canada

ABOUT THIS PROJECT

SITUATION

To celebrate its 80th anniversary, Air Canada unveiled a new livery design led by the CEO & Chairman of Winkreative and founder of Wallpaper and Monocle, Tyler Brûlé. Air Canada also unveiled new cabin crew uniforms and wine offerings selected by top Canadian sommelier Veronique Rivest. Magrino worked alongside the Air Canada team to generate press coverage and increased awareness for Canada’s flag carrier in key U.S. markets and target publications.

STRATEGY

Magrino developed a strategic media-relations plan that underscored Canada as a top destination, leveraging Air Canada’s new livery design by Tyler Brûlé as a timely hook. Magrino secured three top-tier journalists to attend the unveiling and launch event in Toronto, and distributed the announcement press release. Following the announcement, Magrino secured several impactful media placements in lifestyle, travel, and business outlets, leveraging Tyler Brûlé and Veronique Rivest for expert commentary.