Deeplinks Blog posts about Social Networks

Social networking companies don't have it easy. Advertisers covet their users' data, and in a niche that often seems to lack a clear business model, selling (or otherwise leveraging) that data is a tremendously tempting opportunity. But most users simply don't want to share as much information with marketers or other "partners" as corporations would like them to. So it's no surprise that some companies try to have it both ways.

Monday evening, after an exasperating few days trying to make sense of Facebook's bizzare new "opt-out" procedures, we asked folks on Twitter and
">Facebook a question:

The world needs a simple word or term that means "the act of creating deliberately confusing jargon and user-interfaces which trick your users into sharing more info about themselves than they really want to." Suggestions?

Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where you have no choice but to make certain information public, and this public informationmay be shared by Facebook with its partner websites and used to target ads.

To help illustrate Facebook's shift away from privacy, we have highlighted some excerpts from Facebook's privacy policies over the years. Watch closely as your privacy disappears, one small change at a time!

At last week's "f8" Facebook developer conference, Mark Zuckerberg's notable quotable was that Facebook is "building a Web where the default is social." To our ears, that sounds like "a Web where exposure is the norm." To achieve this, Facebook is rolling out technologies that essentially put Facebook features on other sites, while those sites share data back to Facebook.

Despite the voluminous buzz, many commentators have missed the most confusing announcement of all — new Facebook jargon. So, in the interests of helping users understand what's going on, we've put together a rough Facebook-to-English translator. Think of it as a handy phrase-book that could help you navigate through the more common situations you'll find yourself in.

Update 2: On May 26, Facebook launched new privacy controls, which will be rolled out to users over a few weeks. These instructions are for the old controls. If you have received the new controls, please use our revised instructions.

Once upon a time, Facebook could be used simply to share your interests and information with a select small community of your own choosing. As Facebook's privacy policy once promised, "No personal information that you submit to Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings."

How times have changed.

Today, Facebook removed its users' ability to control who can see their own interests and personal information. Certain parts of users' profiles, "including your current city, hometown, education and work, and likes and interests" will now be transformed into "connections," meaning that they will be shared publicly. If you don't want these parts of your profile to be made public, your only option is to delete them.