RAB Research Archive

Reach the engaged voter with news, talk and sports radio

When it comes to political commentary on the radio, most Americans, regardless of party affiliation, turn to News/Talk to hear the latest from the campaign trail. In fact, during the height of debate season and in the lead up to the first Super Tuesday of primary season, February portable people meter (PPM) listenership for the News/Talk format reached new highs. But high levels of engagement with voters isn’t just the territory of News/Talk radio, new insights from Nielsen reveal that other spoken word stations – like All News and Sports – can effectively reach engaged political audiences.

The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.

Lost your password? Please enter your email address. You will receive a link to create a new password.

E-mailError message here!

The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.