Burberry CEO Says Strategy Won't Change

By

Paul Sonne

Sept. 17, 2012 2:00 p.m. ET

Burberry Group PLC Chief Executive Angela Ahrendts said the British luxury label isn't shifting course after revealing a surprise profit warning last week and reporting its worst retail-sales growth since the financial crisis.

"We aren't changing strategies," Ms. Ahrendts said in a brief interview Monday after Burberry unveiled its Spring/Summer 2013 collection at London Fashion Week.