Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Dear Olga,
Dinner’s in the fridge. However, ICE-CREAM is definitely a DESSERT!
Please FIRST get the children into bed and THEN watch TV.
And don’t tell them there are MONSTERS under the bed LIKE LAST TIME!
Coke is in the basement. Please note: BEER IS NOT COKE!
It’s okay to phone your mother in St. Petersburg, but not also YOUR GRANDMA, YOUR SISTER AND YOUR COUSIN.
Have fun with the kids,
Anne Highsmith
PS: If it gets really late, please lock the door. But DON’T LEAVE THE KEY IN THE LOCK AGAIN!
ANN: Herlitz Highlighters. In four loud, lurid colours: RED, GREEN, PURPLE
and PINK.

Brief Explanation
Each radio-spot for Herlitz highlighters plays with the fact, that in Germany neon-colours are also named screaming or loud colours.
All spots are written letters, which are read out. Those parts of the text, which are accented by the highlighters, we also make hear able on radio - by screaming them very loud.
Because highlighters are used everywhere and for totally different purposes also the actors in the spots are very different.
For the spot ‘Memo 5th floor’ it is important to know, that in Germany people from India very often work in the computer business - especially in recent times. Nannies, like in the spot ‘Olga’, often come from East-European countries.