Media Bulletin

Morrisons magazine launch iPad app

Morrisons has become the first bricks-and-mortar-supermarket to launch an iPad app of its customer magazine.

The app launched on the 10th March 2012 and is available from the App Store and Newsstand.

The launch of the app coincides with the redesign of the in-store magazine and will host exclusive content. Recipes, for example, are presented in the form of interactive cards, showcasing products and methods, to allow readers to cook along in real time.