Synopsis: Your non-profit spends a lot of money on producing and distributing PSAs, but how do you know if they are working to achieve your objectives? This article tells you how to answer the question objectively.

Presentations

Case Studies/PSA Research Center

Generating More Value – BrightFocus Foundation

As the sub-contractor to a video producer, we worked with the American Health Assistance Foundation for years, distributing PSAs pertaining to eye health, Alzheimer’s, heart disease and stem cell research. The creative for the PSAs was reasonably well crafted, and we distributed them in the normal fashion.

What if you could take a few simple steps to protect your children from hidden dangers in and around your home, would you do it? It is a rhetorical question, because what parent would not do whatever they had to do to protect the lives and safety of their most treasured possessions? Yet, the fact is, many parents do not do basic things to ensure their children are not endangered in their own home, including drowning in pools or being badly injured by furniture toppling over on their youngsters.

Helping Our Veterans – DAV – Disabled American Veterans

Even as the total population of America’s veterans shrinks, increasing numbers of U.S. troops have left the military with damaged bodies and minds – a large pool of disabled veterans that will cost the country billions of dollars for decades to come.

Increasing Awareness – Easter Seals

Trying to demonstrate the relationship between public service advertising and public awareness is very difficult, and it is rare that any organization pursues it. First, there are so many mass communications initiatives that can and do contribute to public perceptions towards any given social issue. Secondly, in order to track changes in attitudes, typically you must employ baseline research and tracking studies to measure change over time, which can be costly.