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Do you want to create an awesome website to captivate your visitors? If you answered yes, you need to use the right tools to meet your most challenging goals and shape your brilliant idea into a rewarding project. Your website is the first online impression to show people your brand identity. While it is key to consider important aspects such design, layout and typography; you may also bear in mind that once your website is up and running you need to promote it online and offline.

Online advertising is a must; there is no doubt about it. However, you can step aside and promote your website with printed materials. Offline marketing? Exactly. A nice-looking website will gain online reputation slowly but steadily, in the mean time, you can showcase your websites identity on bookmarks, brochures, flyers and even mugs.

For example, I designed my business cards with the specific aim of getting people to visit my redesigned website. My business cards have an attention-grabbing effect as they are 3D lenticular. If you want to know about this stylish printing option, visit my online printing provider. They offer a large collection of high-quality printing products.

As stated by Econsultancy, nearly 40% of online searchers make a purchase after being influenced by an offline channel. Did you expect such a significant influence? Probably not. It is really worth to advertise your website with traditional printed marketing materials.

When you are starting a web page from scratch or planning to redesign an old-fashion website, there are key aspects you need to consider:

Astonishing Web Design

At first glance, a clean and clear design is what makes someone stay or leave your site. The way you present your products or services is as important as the products you are offering. You do not need to follow a pattern; all you need to do is to experiment and identify the right layout and color combination that best works for your business. Keep an eye on design, 94% of people cite design as the reason they do not trust certain websites- according to an infographic by InstantShift.

SEO Friendly Navigation

Once you have chosen your website layout, I have one word you cannot forget: SEO. These days it is not enough to design an appealing and fully-functional website, Search Engine Optimization is a must as it improves or worsens the visibility of your website. User engagement, brand exposure and social media are key points to consider when designing an SEO-friendly webpage. Create a structure that search engines can follow.

Creative Typography

An exciting sales pitch with a unique font can be tremendously catchy. Font types have a huge impact on several features of your website such as readability, user experience, mood and more. If your goal is to develop a pleasant and consistent design, you need to focus your attention on choosing the right fonts, those that suit your brand identity and purpose. The ideal typography depends on the image you want to portray and the products you offer.

Responsive Web Design

Smartphones and tablets proliferation is the reason why Responsive Web Design (RWD) plays a crucial role when it comes to creating a website. In a world with multiple devices, platforms and browsers you need to ensure your visitors have a noteworthy website navigation and optimal user experience from the device of their preference.

There is a range of additional aspects including- but are not limited to- cinemagraphs, animation and content; which may also be considered when you are ready to design a the website of your dreams. Apart from all the online aspects to implement in your website strategy, do not underestimate the value of promoting your website with custom printed materials such as newsletters or business cards.

Was this article useful? What else should you keep in mind when designing your website? We appreciate you tell us your experiences in your comments below.

You’ve probably seen that cool video that’s circulating with the brave/crazy helicopter pilot that is transporting Christmas trees from a field to a truck. I initially thought that it must be fake, since it looks so unreasonable — I mean, the guy was flying crazy fast. But, it turns out that they really do harvest Christmas trees using helicopters.

It sounds completely crazy, but by some estimates it only costs a few dollars in fuel per-tree to do so, and allows for many other benefits. For example, Christmas tree farms grow new trees alongside old trees, and transporting the cut trees out to a road would be difficult. Plus, they would need to save space for lanes. In addition, now they can grow trees closer together.

It sounds very efficient once you think it through, and also considering the time they save. And, when you look at how many Christmas trees need to be harvested each year (millions!) it makes a lot of sense financially. Everybody wants fresh Christmas trees.

Anyways, it’s an awesome thing and I found a few more videos on YouTube showing helicopters harvesting trees. Enjoy and happy holidays!

If you are designing an Android mobile app, what are some design resources you use? I have been enjoying Android Niceties on Tumblr, but also there are some great resources on Pinterest, like these from Timoa.

If you have upgraded to Firefox 6.0 recently, you might have noticed a change in your URL address bar.

Now, instead of the web address being in all black like you might have grown accustomed to over the past 10 years, the powers that be have decided it would be better to color all of the URL gray (except for the primary domain name, which still appears in black).

I can see how this could be helpful to the ignorant masses who get scammed by phishing emails, but I’m a relatively intelligent internet user, and I have been browsing the net long enough to know what the primary domain name is in the URL without needing to have it colored different.

If you are like me and wish to set the address bar colors back to the way they used to be in prior versions of Firefox, simply follow these easy steps: