Archive

Now more than ever before, connected devices represent a huge opportunity for brands to engage with consumers. The question for brands is: how they can harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively? Understanding how these devices are being used, how…

As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event Dec. 7 Mobile OPS event in NYC, AdMonsters caught up…

Playbooks

While many mobile app publishers have struggled with monetization over the years, there are strong signs that the tide is turning and the mobile app channel has a lucrative future. However, the mobile ecosystem is chock full of bad actors looking to take advantage of legitimate publishers, advertisers, and users.…

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