We keep track of multiple objects every day. When we drive, we need to keep track of the cyclist near the curb, the dump truck bearing down on us from behind, and the lost tourist in front of us who is signaling turns at random. When we are on the beach on a family outing, […]

Imagine your daily commute. Think about 2+2. Don’t picture pink elephants. These examples illustrate the automaticity of cognition. On highly familiar routes, people habitually and automatically navigate, sometimes taking a familiar route absent-mindedly even when they needed to run an errand some place else. I’d be willing to bet that most people reading this couldn’t […]