One of my goals this year is to get to 20% body fat by the end of the year, with a smaller goal built in to help me achieve that (get to 25% body fat by March).

I knew this would take a big lifestyle change. I've always been sporty but because of the types of jobs I've had and my back condition, I've only ever worked out 3 - 4 times a week (and nothing too hardcore either!).

To achieve my goal, I knew I had to up the exercise and become very strict with my diet. To help keep my focus, I decided to weigh myself every 2 -3 weeks and keep a fitness.

​I thought I would share my first weigh in and fitness journal with you all. Not only does it make me more accountable but hopefully it will inspire others to get fit and healthy.

I've noticed that there are a lot of Connection Collectors on LinkedIn these days. These are people who want to connect but have no intention to network, talk or share ideas (what's the point then!?!?).

With series 2 of Humans well under way on Channel 4 (if you haven’t seen it, you need to!), I wanted to look at their integrated approach Channel 4 took to market the sci-fi based programme for series one.

​To begin, you should probably know that Humans is a TV show about AI machines living and serving in today’s world. These machines are created by a fictional AI manufacturer called Persona Synthetics.

What was so unique about this campaign was that Channel 4 advertised Persona Synthetics as a real brand and business, not Humans, a TV show.