The resulting cloud-based, heterogeneous IT landscape improves sales efficiency and speeds up project delivery by making integrated sales and data more reliable and easily accessible.

Magic xpi enables seamless bi-directional data exchange between an ERP system, a B2C eCommerce platform, SugarCRM, and a B2B eCommerce platform. The company’s previous solution was point-to-point integration with hard-coded scripts between the ERP system, SugarCRM and the other systems. Bishop-Wisecarver Group realized that the point-to-point integration approach was no longer viable since the solution was neither scalable for upcoming changes that the company was making nor for future upgrades of the various applications involved.

With the new centralized integration system based on Magic xpi, salespeople now have information at their fingertips, reducing the length of the sales cycle while improving customer service and data reliability. Magic’s pre-built Sugar connector and its ability to connect to any third party system enabled quick development and deployment. Time to market for integration projects has been reduced significantly, with each project completed on the average in just a few weeks. The resulting system provides accurate, real-time exchange of data optimizing sales and other functions throughout the organization while eliminating repetitive manual data entry to make more time for strategic work. External sales reps are now more productive, empowering them to independently carry out tasks that previously required the assistance of a Bishop-Wisecarver Group employee.

“Magic xpi Integration Platform is exactly what we were looking for — a solution to help us quickly and cost-effectively streamline our integration of the ERP system and other information management systems, including SugarCRM, a B2C eCommerce platform, and our B2B eCommerce platform,” said Niegel Leoncio, CRM Manager at Bishop-Wisecarver Group.

“Magic is proud to help Bishop-Wisecarver Group improve the operational productivity of their mobile sales force while significantly progressing customer service,” commented Javier Jiménez, President of Magic Software Enterprises Americas. “Magic xpi’s easy-to-use, unrivalled connectivity gives customers like Bishop-Wisecarver Group the ability to scale up and swiftly adjust to new business requirements – a must have in today’s instant digital economy.”

About Bishop-Wisecarver Group Bishop-Wisecarver Group (BWG) is a family of WBENC-certified companies that works with manufacturers to engineer, manufacture, and build linear and rotary motion solutions, custom complex assemblies, and optimal embedded intelligence systems. Through the integration of mechanical, electrical, software, control and systems design engineering expertise, 65+ years of experience and 20,000+ unique clients, BWG continues to provide a single point of service that results in custom designs, increased efficiencies and accelerated time to market. About Magic Software Enterprises Magic Software Enterprises (NASDAQ and TASE: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.