DONKEY-SHAGGING FEELGOOD COMEDY OF THE YEAR'

You can often rely on the Advertising Standards Authority (ASA) to provide some entertainment during the week and today they come up trumps again. This week they’ve upheld complaints against Paramount Pictures UK for an ad in the Guardian Guide magazine and the Metro, for the film Clerks II, which stated: “‘PISS YOURSELF FUNNY … THE DONKEY-SHAGGING FEELGOOD COMEDY OF THE YEAR’ ‘HILARIOUSLY, HERNIA-INDUCINGLY FUNNY’ CLERKS II.”

Whilst the ASA accepted that the language used referred to scenes in the film it concluded that the combination of the expressions “piss yourself funny” and “donkey-shagging” was likely to cause serious or widespread offence to readers (the 5 of them that complained at least) of the Guardian Guide and Metro.