Wheelchairs with Attitude – the RGK Story

Specifying to the specifiers

As in any consumer healthcare assignment in PR, the need existed to raise awareness of the brand amongst healthcare professionals and specifiers also

Building consumer awareness

The company had never embraced PR before but very soon were being profiled as a business success story and a consumer choice

Telling the business story

In the first twelve months alone, Montpellier secured major coverage in The Daily and Sunday Telegraph, Director magazine, Management Today and a host of regional business media including BBC TV

Client: – RGK WheelchairsProject: – PR & Social

Life without limits:

This UK-based manufacturer is not just an innovator but truly a change maker in the global disability products sector. Montpellier was inspired by the founders and team who decided to radically change the wheelchair market. The PR and media programme was designed to reflect the company ethos to provide wheelchair users with the potential to live their life to the full. From national media coverage in broadsheets including the Daily and Sunday Telegraph to Management Today and a meeting with BBC wheelchair user and correspondent Frank Gardner to leveraging sponsorship of international sports events, RGK has never looked back and continues to be in pole position as a brand, now part of Sunrise Medical.