Video

Tech Critics Parody IBM Oscars Ad

IBM made a commercial called 'Dear Tech.' Tech responded.

Submitted by Tyee Staff, 1 Mar 2019

Technology giant IBM's Oscar commercial was an open letter to technology and the technology industry. The video featured household names like Tarana Burke, Mayim Bialik and Arianna Huffington talking about how technology can do better.

Critics like Joy Buolamwini call the ad "unreflective" and point out that many of technology's problems emerge as a result the practices of — wait for it — tech giants like IBM. Buolamwini and other collaborators made a video of their own called "Dear Tech Company," parodying the IBM ad.