oddbins

Oddbins, the award-winning wine merchant, has teamed up with Buyapowa to empower and enable customers to refer friends and family to the brand.

While Oddbins origins date back as far as 1963, it has earned a reputation for online marketing innovation, being the first high street retailer in the UK to team up with independent wine bloggers. Now by adopting the latest generation of referral marketing, it is enabling all its customers to recommend the brand via email, social networks, Facebook Messenger, Whatsapp, SMS or any digital platform of choice.