Specialty uncoated paper labels are low-cost marketing products used for brand endorsement. The specialty uncoated paper labels are mostly used by the wine label manufacturers. These labels find application in various end-use industries such as food & beverage, pharmaceutical, personal & home care products, and postal packaging, among others. Specialty uncoated paper label is a versatile label with hidden strength. Laser and inkjet technologies are used during the manufacturing of specialty uncoated paper labels to provide premium quality labels.

Specialty Uncoated Paper Label Market: Dynamics

The specialty uncoated paper label market is driven by the rising demand from the alcoholic segment in the beverage industry, especially the wine packaging industry. According to a recent research, the wine packaging industry is estimated to expand at 4.4% annually, which is projected to be a factor escalating the growth of the market. Specialty uncoated paper labels with the help of advanced technologies serve high printing quality. A recent research by AWA has shown that the demand for wine labels is estimated to be around 638 million square meter expanding at rate 2.2%, which can benefit the specialty uncoated paper label market globally.

Also, changing lifestyle and developing preference towards the sophisticated packaging is also expected to drive the market for specialty uncoated paper label. Moreover, the growing use of tamper evident feature has gained popularity in the market, which contributes to the growth of the specialty uncoated paper label market. Also, increasing number of restaurants & bars have increased the consumption of hard drinks, which is consequently expected to drive the demand for specialty uncoated paper labels.

Specialty uncoated paper labels are ecofriendly in nature, i.e., they have a less carbon footprint as compared to other labels. Various key players in the market are focusing on to improve moisture resistant property by adding wet strength material to the specialty uncoated paper labels. However, fluctuation in raw material cost is expected to hamper the growth of the specialty uncoated paper label market.

Specialty Uncoated Paper Label Market: Regional Outlook

Geographically, the global specialty uncoated paper label market can be segmented into North America, Latin America, Western Europe, Eastern Europe, MEA, APEJ & Japan. Europe is the large wine producer accounting for more than 60% of the global production. Western Europe is expected to be the dominant market for uncoated paper labels as Spain, Italy & France are the major wine & beer producers in the world. The U.S. in North America and China and India in the Asia pacific region are expected to contribute significant shares in the global market.

Some of the key developments in the global specialty uncoated paper label market are as follows:

UPM Raflatac introduced specialty uncoated paper label for applications that require variable information, such as inventory control and instructional labels as well as general office use.

Labeltronix offers a wet-strength material for the specialty uncoated paper labels. This self-adhesive label is available in five different styles on uncoated white or black paper.

Green Bay Packaging Inc. has introduced the smooth, uncoated white paper label that has a barrier coating on the back, which eliminates the need for polylaminate on the back, reducing the amount of plastic used in the label material.

The research report presents a comprehensive assessment of the market, and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, substrate, end use.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.