Taylor Swift Smashes Sales Records With ‘Lover’ Debut

Taylor Swift has done it again! The country-turned-pop superstar has scored the biggest album debut since her own Reputation album in 2017 with her new album, Lover.

Swift released Lover on Aug. 23, and the first week numbers are staggering. According to Billboard, the album earned more sales in its first five days of release than any album since her previous album, Reputation, in 2017. Lover has earned more than 750,000 equivalent album units in the U.S., of which more than 625,000 are actual album sales, as reported by Nielsen Music.

According to a press release, Lover "smashed the all-time pre-sale record at Target and eclipsed debut physical sales of Reputation. In addition, the album has hit #1 in 98 countries on iTunes. On the Spotify U.S. chart, every song debuted in the top 25 with 9 in the top 10. Lover also broke the global record as the 'top album debut in the history of Amazon Music.'"

How Eric Church Helped Launch Taylor Swift's Career

Swift released the first single from Lover, "Me!," in April. The album's second single, "You Need to Calm Down," arrived in June, followed by the third single and title track, "Lover," in August.

Lover is Swift's seventh studio album, and her first under the auspices of a new recording contract with Republic Records, where she struck a deal after parting with Big Machine Label Group.

“Taylor’s brilliant body of work has shattered industry metrics around the world," Republic Records founder & CEO Monte Lipman states. "Lover is clearly her most acclaimed album to date. Her honesty and vulnerability poured into this album has created a masterpiece.”