LUKE WILLIAMS • VISUAL DESIGN • NYC

The Fresh & Onlys Website Design

The Fresh & Onlys don't have a formal website. I thought I'd take the time to make a proposed design for a site showcasing the band's images, information and tour dates. I wanted a punchy and engaging set of cohesive visuals and easy to digest information structure.

Creature Apparel Shop Redesign

Lo Man Art Festival Logo • Professional

The L.I.S.A. Project Founder/Curator Wayne Rada approached me to create a logo for his new endeavor Lo Man Art Festival. I hashed out pages of sketches and from those roughs we refined it into something Wayne thought fit the project; New York's first ever mural festival. This is a slice of the process and some of the vast array of murals that were created within the 5 day span of the event that canvased Lower Manhattan.

"From August 5–9, 2015, the walls of lower Manhattan were brought to life with The LoMan Arts Festival, New York City’s first-ever mural festival. The event’s inaugural year brought large-scale works by acclaimed mural artists to 21 lower manhattan neighborhoods, from 23rd Street to the South Street Seaport, in celebration of art that is public, permanent, and accessible to all. Festival programming included film screenings, panel discussions, a live graffiti battle, and more."

Visit LA / Museum Week Co-Brand with OUT • Professional

Gif Party • Personal

The idea for this project came to mind through years of loving designed and creative gifs. While I was driving a moving truck from San Francisco to Austin, I decided to use the bust fire feature on my iPhone's camera to capture the road ahead. That turned into adapting images and video for the sake of a series of gifs.

High 5 Games • Professional

Being a full time designer at High 5 Games gave me the opportunity to create ads and cohesive campaigns in a wide variety of dimensions - pushing my approach, creativity and speed from concept to completion across social, mobile, web and emails. Here are a few examples of the thousands of assets:

Art Threads x Urban Outfitters • Personal

Creature • Personal

This is a project that I did to rebrand Creature Skateboards. I grew up skateboarding in the 90s, long before it was socially acceptable. Creature was always a brand with a grimy and rough image. I thought it would be interesting to work on a project taking Creature from the outsider's brand to a clean and contemporary label that could be sold alongside any higher end clothing or lifestyle company, much the same as how skateboarding is now marketed in a clean way through energy drinks, or almost any other youth oriented media. These are the original Creature designs to show where the style and overall feel.

Häagen-Dazs • Personal

I grew up in Washington State, so when this ad project came across my desk I was eager to capture the Pacific Northwest the way I had experienced growing up. Woods, briars, and the memory of old National Geographic magazines with faded advertisements I'd look at while eating ice cream.