In addition, 14 websites took home prizes in industry-specific categories. Roughly 250 people attended the awards event.

A new category this year was the best mobile (smartphone) category. Seabreeze Amusement Park (seabreeze.com) is the inaugural winner in this category. The other finalists were Intrinsiq Materials Inc. (intrinsiqmaterials.com) and L-Tron Corp. (l-tron.com).

Launched last year, the RBJ Buzz Award was presented to the company with the best local social media presence.

People were asked to vote on the RBJ’s Facebook page for the local business or organization with the best social media in town. Nearly 550 votes were cast. Lollypop Farm of the Humane Society of Greater Rochester took home the award. The other two finalists were Finger Lakes Visitors Connection and Lumetrics Inc.

The industry-specific winners were:

Banking and finance
Genesee Regional Bank (grbbank.com) won this category. The other finalists were Canandaigua National Bank (cnbank.com) and Five Star Bank (five-starbank.com).
Business and professional services
US Sweepstakes (ussweeps.com) earned top honors over Globalinx (globalinx.com) and PICS Telecom International (picstelecom.com).

Real estate and construction
Broadstone Real Estate LLC (broadstone.com) earned the top honor, over Rocket Commercial Real Estate LLC (gorocket.com) and the Reserve on the Erie Canal (brightonreserve.com).
Retail
Dead Ringer (deadringerhunting.com) was the favorite in this category. Iron Smoke Whiskey (ironsmokewhiskey.com) and Muesli Fusion (mueslifusion.com) were the other finalists.
Tourism/hospitality
CB Craft Brewers took the top spot over OnCell (oncell.com) and James Brown’s Place (jamesbrownsplace.com).

Digital Rochester’s Business Transformation Award was awarded to NextStepU (nextstepu.com). The award is presented each year to a Rochester-area firm that has transformed its business with the Web.

The other Digital Rochester Transformation Award finalists were George Eastman Circle (georgeeastmancircle.com) and Passero Associates (passero.com).