No one does marketing spin quite like Apple, Inc. (AAPL). Apple proudly promotes its OS X personal computer operating system on a special webpage describing supposed advantages of OS X. A subsection of that page is devoted to braggadocio regarding security. Writes Apple:

It doesn't get PC viruses.
A Mac isn't susceptible to the thousands of viruses plaguing Windows-based computers. That's thanks to built-in defenses in Mac OS X that keep you safe, without any work on your part.

After the wording was poked fun at by some critics, Apple begrudgingly changed it to:

It's built to be safe.
Built-in defenses in OS X keep you safe from unknowingly downloading malicious software on your Mac.

Apple also changes the humorous "Safeguard your data. By doing nothing." to "Safety. Built right in."

[Image Source: Apple via Sophos Security]

It's nice to see Apple finally acknowledging that Macs are not immune to malware -- particularly at a time when the population of infected Macs is approaching that of Windows PCs on a percentage basis. But it remains to be seen whether Apple's most zealous fans who long parroted its claims to frustrated Windows and Linux users take note.