This Week in Digital…

Becky Grainger

KLM Apologise for Meixco Tweet in World Cup Knockout

Dutch airline KLM has apologised for sending out a tweet mocking Mexico after their loss to Netherlands in the World Cup.

It wasn’t long after the 2-1 Netherlands triumph that KLM tweeted a picture of an airport departures sign alongside a man with a moustache and sombrero.

The Adios Amigos tweet went viral but was quickly deleted after Mexican actor Gael Garcia Bernal tweeted his anger to his over two million followers saying that he would never fly with KLM again.

With Mexico being a daily destination for the airline they have since issued a formal apology.

Airline AeroMexico took a different approach to the defeat, posting a picture of an arrivals sign alongside a very supportive message: “Thank you for this great championship, you’ve made us proud and we’re waiting for you at home.”

Googles Matt is Cutting back

Googles head of web spam, Matt Cutts, is going on leave from his role as Googles head of the web spam team. Cutts will be taking time off in October after a 15-year promise to his wife to spend more time with her. The news was announced on his personal blog and Cutts stated that he will not be checking any work emails. It is not yet known who will be taking over his duties in his absence.

Facebook Under Investigation

This week it was announced that Facebook is now under investigation after secretly carrying out experiments on over 700,000 users. Within the study users were subjected to negative posts on their news feed to see whether or not it affected their moods.

Facebook data scientist. Adam Kramer, said the experiment was intended to: “investigate the common worry that seeing friends post positive content leads to people feeling negative or left out.” Kramer also discussed their worries: “We were concerned that exposure to friends negativity might lead people to avoid visiting Facebook.”

Shopping On Twitter

Rumours abounded of potentially being able to shop on Twitter after a ‘buy now’ button was spotted on multiple tweets this week. All of the tweets included products and a link to the shopping site Fancy.

The ‘buy now’ feature only appears on the twitter mobile version and nothing actually happens when you click on the button but it could be a sign of what is to come next.

And Finally…

A new survey found that couples who spend a lot of time on Twitter are most likely to be unfaithful and eventually split up. Online flirting was found to be the biggest problem alongside couples arguing over the amount of time spent on the social network.