June 29, 2013

Apple Files for New Trademark Covering FaceTime Logo/Icon

Today, the US Patent & Trademark Office published Apple's latest trademark filing for their redesigned "FaceTime" logo. Apple originally filed for the new design earlier in the week. Due to Apple's redesigned iOS 7 UI going flat, many icons will have to be updated with the US Patent and Trademark Office in the coming months.

Apple Files for New Trademark Covering the Redesigned FaceTime Logo/Icon

During Apple's World Wide Developer Conference Craig Federighi introduced iOS 7 features along with a peek at the new iOS UI design which included a great number of re-designing icons that we noted in our WWDC report. Earlier this week Apple filed a trademark application for their redesigned "FaceTime" icon under number 85968558. This is likely to be the beginning of many trademark filings to follow to cover the other new icons. For more information about FaceTime, see Apple's webpage.

Just as a note, the US Patent and Trademark Office (USPTO) listed Apple's "Pages" logo as being a new registered trademark even though all of the information on the certificate is actually dated 2010. Although we can't figure out why USPTO added this to Apple's latest IP filings or activities this week, we've added the RTM logo below, just in case there was some fine print that we missed.

Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.