As crowds of people rush to get the new iPhone 5, we thought it would be fun to remind you just how far cell phone technology has come. In this hilarious Radio Shack commercial from 1989, you can see that mobile phones weren’t always so sleek. Watch as these hip people from the 80s lug their lunch box sized receivers to the office, the beach, Cub Scouts camping trips, and even out on a boat.

It’s hard to imagine how spotty the service must have been back then, but it could all be yours for the low price of $799. This model makes the Zack Morris brick phone look microscopic. Grody to the max!