Start Something

Nerf

Project Overview

This was the winning pitch for a nostalgic brand that now has to compete with so many digital entertainment options...

It can happen anywhere, anytime. Whether it’s pulling the football out of a bag, or blasting an unsuspecting target, all of a sudden, it’s on.

The toss becomes the “go long” contest; the shot becomes the retaliation mission. They all begin simply—by picking up a blaster. By grabbing a vortex football. And once it starts, it takes on a life of its own.

So start a game. Start mayhem. Start something.

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Virtual trial

Users can substitute the Vortex in their Madden Football video game and unlock an exclusive discount code by using it to complete a long touchdown

Streamlined e-commerce

The coupon code can be redeemed at Nerf.com, applied to a bundle (upsell!) and fulfilled by their retailer of choice (e.g. Amazon Prime members might want to take advantage of their free shipping benefits)