No More Bumper Bullies with Fiat’s Latest Billboard

06/10/15

Olivier Willems

This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park

We recently brought to your attention a nifty billboard that switches displays when it senses the presence of authorities, and another that gets people to exercise. It seems we’ve found a niche, as today we showcase another very novel use of this old advertising medium: a Fiat billboard that helps people parallel-park.

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No More Bumper Bullies with Fiat’s Latest BillboardThe Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there.Learn more: https://www.psfk.com/2015/06/fiat-billboard-parallel-parking-help-leo-burnett.html FIAT USA #fiat #cars

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