"Shaquille O’Neal had a problem. An Internet impostor using his name was sending messages to unsuspecting Shaq fans. So O’Neal did what any sensible, 7-foot-1, muscle-bound mammoth would do. He started tweeting. “This is the real SHAQUILLE O’NEAL,” came the message from The_Real_Shaq, via Twitter.com, early Tuesday morning."

"…by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans."