To win government contracts, the right marketing tools and techniques will open doors for your business. Learn how to create strong capabilities statement and a great pitch that will bring valuable partnerships to the table. In this workshop, you will learn how to market your capabilities and how to maximize your networking for impact by: • Gaining insights into your real business • Understanding value propositions to offer customers • Discovering elements required for a powerful capabilities statement • Ascertaining the ten questions you must address • Establishing a structured, repeatable process that will provide the framework for future updates • Understanding the dos and don’ts of working with the federal government • Understanding how to develop a capture management strategy for better results • Understanding what agencies and prime contractors want to see in your marketing efforts • Understanding how to find the right agency and prime contractor, and successfully pitch to them Led by: Kevin Hoey, Senior Director, Programs at General Dynamics IT, and Debbie Batson, Director of Business Management at Teledyne Brown Engineering