Marketing Managers

In the Army:
Army Reserve Career Counselor (Army Reserve); Psychological Operations Specialist; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)

In the Marine Corps:
Army Reserve Career Counselor (Army Reserve); Mass Communicator; Psychological Operations Specialist; Recruiter; Recruiting and Retention NCO (Army National Guard of the United States)

What they do:

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

On the job, you would:

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Business

sales and marketing

customer service

Arts and Humanities

English language

Communications

multimedia

Engineering and Technology

computers and electronics

Basic Skills

listening to others, not interrupting, and asking good questions

thinking about the pros and cons of different ways to solve a problem

Problem Solving

noticing a problem and figuring out the best way to solve it

Social

talking people into changing their minds or their behavior

understanding people's reactions

Verbal

listen and understand what people say

communicate by speaking

Ideas and Logic

use rules to solve problems

come up with lots of ideas

People interested in this work like activities that include leading, making decisions, and business.