Johnsons Baby Philippines: Discover so much more event

February 13, 2015

I attended an event by JOHNSON’S® Baby Philippinesheld at R Space in Makati. It was a very exciting event learning more about my favorite baby product brand. I ended up learning so much more. It was hosted by Celebrity Mom, Rica Peralejo-Bonifacio.

JOHNSON’S® first ever global campaign, SO MUCH MORE™ aims to show that a bath time is #SoMuchMore than cleansing; it's ritual that can help stimulate a baby's senses.

Newborns aged 0-6 months use their
five senses to survive. Their senses allow them to feel safe, stab le and
secure. JOHNSON’S® advocates newborn rituals for sensory security.

1.4-Step Newborn
Bathing Ritual– Calms the baby’s senses to help him
feel more safe and secure.

b.Step 2: Wrap baby in a swaddle to
mimic the feeling of the baby while inside the mother’s womb. This will make
him feel safe and secure as you lower him down in a tub of lukewarm water.
Using JOHNSON’S® Top-to-Toe Wash, start cleaning baby’s face first, and then
slowly unwrap him to clean his body. This ensures that he isn’t stripped of his
skin’s natural moisture.

Infants (7 months to 2 years) use
their senses to explore for rapid brain development. JOHNSON’S® advocates daily
rituals for sensory discovery such as a playful bath of textures, sights and
scents, and a calming bedtime routine for better sleep.

3.4-Step Infant Bathing Ritual–Stimulates baby’s senses to help his development and growth.

Children aged 2-5 years use their
five senses to build an understanding of everything in the world. Their senses
must be stimulated with hands-on activities that are the foundation for
learning. JOHNSON’S® advocates sensory mastery, which includes getting ready
for play and stimulation of each of the five physical senses.

1.3-Step Playtime Ritual –Supports growing kid’s healthy sensorial development by making
him ready for play

b.Step 2: To let your child play
outdoor more pleasantly, use JOHNSON’S® Baby Active Fresh Powder. It contains
ActiveFresh™ technology bursts with fragrance upon contact with sweat, for long
lasting fragrance all day.

All of these rituals are made possible because every JOHNSON’S® product has Triple Baby Protection, which promises:

1)Only the safest ingredients that are proven to be appropriate for babies

2)Mild formulations to avoid irritation on baby’s skin

3)Effectiveness in helping to keep skin’s natural moisture

JOHNSON’S® encourage parents to make bath time and the other baby care rituals mean so much more to maximize their happy and healthy development.

Make sure to spend more quality time with your babies in these different rituals- massage them more, talk to them more, play with them more- to help nurture their ability to learn, think, love, and grow.

In line
with its commitment to advancing baby care, JOHNSON’S®conducted the Global Bath Time Report among
seven key countries to better understand how parents view bath time and its
role in the development of babies. The report revealed that while 96% of parents in the
Philippines* believe that bath time is so much more than just getting their
child clean, 45% do not see that it is extremely important for cognitive
development*. This could be the reason why the Philippines has the shortest
bath time duration for babies—15 minutes vs. the global average of 23 minutes.

Research has shown that bath time is actually a great opportunity to
stimulate baby’s senses because it is a time when babies’ senses are very much
alive. Further studies prove that multisensory stimulation can strongly aid in
promoting happy and healthy baby development.
With this in mind, JOHNSON’S® paves the way for a
brighter future for Filipino babies by educating parents on the role of
sensorial stimulation during the bath time ritual, which can lead to happy,
healthy baby development.

Bath time: a potent opportunity to
promote cognitive and physical development

“Bath time can be so much more than getting clean. Multisensory
stimulation rituals can aid in promoting happy and healthy baby development
leading to specific benefits such as increased weight gain and bone mass,
reduced stress, crying and better quality and quantity of sleep,” shares Dr.
Didoy Castañeda, Asia Pacific Medical & Clinical Affairs Director. With
opportunities for touch, sight, smell, and sound, the bath is among the key
baby care rituals parents can use to nurture baby.

“Mahirap pero masaya,” shared Rica
Peralejo-Bonifacio, JOHNSON’S®
celebrity mom
influencer, when asked about being a mom. “As a first-time mom, you would like
to ensure that you are truly hands-on when it comes to taking care of your
baby. It’s been a year since Philip came into my life and I can truly say that
it has been nothing short of exciting and challenging at the same time. What I
truly enjoy are the baby care rituals I share with him, especially bath time. I
am happy to know how bath time provides opportune moments for me to stimulate
his senses - especially touch and smell - to aide in his total development,”
Rica adds.

“Apart from massage, other ways the senses can
be activated especially during bath time include the playing of music and
games, and the use of fragranced products. Pleasant smells, particularly, when
paired with the loving interactions of a parent, can create positive and lasting
memories that children will remember for a lifetime. Fragranced products are
known to increase infant engagement, helping mothers bond with their babies, and
helping babies stay calm and relaxed for a more prolonged period of time,” adds
Mr. Arun Viswanath, Asia Pacific, Science & Technology head at Givaudan Fragrances.

“Dramatic growth in a
child’s physical, motor, cognitive and social-emotional development is very
much dependent on the stimulation a parent provides in the first several years
of a child’s life. Touch is a powerful tool to maintain alert state in babies, to calm them or as
an attention-getting stimulus. Touch is also a good reinforcer for positive
infant behavior and learning,” added Dr.
Theresa Hilario-Jimenez, President of the Perinatal Association of the
Philippines, sharing the importance of touch or skin-to-skin contact with babies,
which are most evident during bath time.

Johnson’s Philippines shares “Di Lang Ligo ang Ligo”

“As the world gradually
expands for a baby, the role of parents in supporting early positive experiences
and growth through stimulation is of utmost importance. A complete and healthy
baby care ritual firstly involves optimally-formulated products to enhance a
baby’s skin barrier, while maximizing these moments to promote positive
physical and cognitive growth. This is made possible through our TRIPLE BABY PROTECTION™
present in every JOHNSON’S® product, which is our commitment to providing care that combines
safety, mildness and effectiveness to support babies’ healthy skin
development,” shares Mrs. Trina Tanlapco, JOHNSON’S® Franchise Marketing Manager. “Through the SO
MUCH MORE™ campaign we also hope to inspire parents nationwide to make bath time mean so much more and spend more quality
time during bath time, not only to provide a delightful experience for her
child, but to optimize these precious moments for their healthy development,”
she adds.

The global campaign, SO MUCH MORE™, is about enhancing rituals, including
bath time, to stimulate baby’s senses and provide parents an opportunity to
nurture baby’s ability to learn, think, love and grow. “We are very serious
about our goals and are taking our commitment an additional step further by
showing the power of multi-sensorial experiences in daily rituals, such as bath
time. What this means for us in the Global Franchise Organization is that every
JOHNSON’S® product is specially designed with baby in mind and meets our BEST
FOR BABY™ standards, which is backed by the best science,” shares Michael
Wasden, Senior Marketing Manager, JOHNSON’S® Global Franchise Organization.

We encourage moms and
dads to spend more quality time with their babies, especially during bath time.
Make bath time mean so much more.

Comments? Questions? Suggestions?Please I would love to read about it. I will reply to you as soon as I can and visit your site too.But please no spam comments. All comments are subject to review before approving.Thank you very much! Maraming Salamat! Arigatou gozaimasu!