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The battle between Korean manufacturers Samsung and LG has moved to its inevitable next level, as LG has introduced an even larger super high-res OLED than its competitor's 55-inch models.

LG is showing off a 77-inch Ultra HD curved OLED at IFA 2013. LG says that besides being the largest OLED TV in the world, its 77-inch ULTRA HD CURVED OLED TV is also LG?s most advanced next-generation TV to date. Spanning a total of 77 inches diagonally, the screen's IMAX-like curvature fills the viewer's field of vision more completely than a flat-screen TV. The ULTRA HD CURVED OLED TV combines LG's WRGB OLED and ULTRA HD technology.

Sony is also demonstrating a large curved OLED TVs at IFA, but that one is a 1080p one. This curved LED set (model number: KDL-65S990A) has a screen size of 65 inches, uses Sony's Triluminos screen technology and X-Reality Pro engine, and has a 'Multi-angle Live Speaker' with precisely aligned individual drive units.

Pre-order has already started in the U.S. for US$4,000, with an October 27, 2013 ship date.