First FA Cup Soccer Game to be Dual-Screened on TV and Facebook

As the London Olympics draw to a close, winter sporting competitions begin. And experiments with social media continue, especially, it seems, in the lower echelons of sport.

Last year brewing giant Budweiser and sponsor of the English FA Cup soccer competition streamed a match live on Facebook. This time it is repeating the exercise, but simultaneously with the game between Langford and Wembley FC being shown on TV, as Marketing Magazine reports:

“The match takes place this Saturday (11 August) and will air on ESPN, while also being streamed to fans globally via Budweiser’s Facebook page, marking the first time an FA Cup has been dual-screened like this.

“The FA is also considering streaming more matches via Facebook…

“Last year marked the first occasion that an FA Cup match was streamed live on the social network, via the Facebook page of FA Cup sponsor Budweiser.

“The live stream was available via an application built into the U.S. brewer’s U.S. Facebook page. Around 30,000 people viewed the live stream of the game, while 1,149 spectators turned up to watch the game live.”

This year’s game will also feature in a documentary series to be shown on ESPN featuring the progress of Wembley FC.