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Defective by Design: Don't get swindled

Proprietary software and proprietary formats are vehicles for the
exercise of power by some over others. Companies that claim ownership
over the software and formats involved in the delivery of information
become gatekeepers determining who can and cannot access that
information. The point isn't whether the people who claim such power
-- and are granted it by our legal system -- use it for good or
bad. The point is that they shouldn't have it at all. But as it turns
out anyway, they generally use it for bad.

The Amazon Kindle (more appropriately known as the "Swindle"), which
uses proprietary software to distribute ebooks in proprietary formats
within a Digital Restrictions Management (DRM) scheme, is an example
of a company claiming and being granted power they shouldn't have over
books and the terms under which we can access them.

Amazon's speedy move to shut off the Kindle's text-to-speech (TTS)
capabilities in response to complaints by the Authors Guild was a
clear demonstration of this power. Authors Guild president Roy
Blount, Jr. borrowed our "Kindle Swindle" monicker as the headline
for his New York Times op-ed piece complaining that the TTS feature
infringed on authors' rights. Amazon twiddled some bits and suddenly
all Kindles refused to read certain titles aloud. It's still a
mystery why a computerized voice reading a book aloud to you in your
home is infringement on any author's right -- but in this case, it's
Amazon's secret software that makes the law.

This action sparked a backlash that is still gaining momentum. Blind
people have been protesting in large numbers, because the TTS feature
is incredibly useful to them. Their point is powerful -- taking it
further, we should not be content with case-specific exemptions. The
problem isn't that Amazon and the publishers don't use the power
properly, it's that they have it at all. In this case, they used it
in a manner that disproportionately impacted blind users, and that
was wrong. But if they retain the power, they will be able to use it
later against someone else.

This has not been the only such instance. Earlier this year,
DefectiveByDesign supporters sent Amazon CEO Jeff Bezos jars of peach
baby food -- a reference to an episode of Seinfeld where Kramer is
banned from his favorite fruit market for attempting to return a peach
-- to call attention to Amazon's ban of a user for returning too many
Amazon purchases; a ban which prevented the user not only from
purchasing any ebooks for his Kindle but also from accessing ebooks he
had already
purchased.
Though the ban was rescinded after the outcry, the leopard had shown its spots.

Amazon spokeswoman Cinthia Portugal told Wired that "Amazon is
agnostic when it comes to DRM with ebooks," and that they "give content
owners the choice." While Amazon has been a positive force in the
world of DRM-free music, they are anything but a neutral party in the
ebook world. They control the format, the device, and the store where
the media for the device is purchased. If all they wanted to do was
"give content owners the choice," then why did they send a DMCA
takedown notice to a site hosting a tool which facilitated loading
books from other companies onto the
Kindle?

Statements like Portugal's show Amazon's strategy: Don't look behind
the curtain. Trying to get an exact description of what the DRM on
the Kindle does is impossible. DRM is not even mentioned much less
explained -- outside of user-contributed reviews -- on the purchase
page for the Kindle. And yet, while the Kindle already does support
some DRM-free formats, access to the restricted Kindle store is the
feature being marketed most heavily by Amazon.

Whatever happens with the Kindle, we need to work to eliminate DRM on
all ebooks. Here are some things you can do to protest these
restrictions and promote DRM-free ebooks:

Don't get swindled. Other portable devices can both run free
software and read DRM-free ebooks. FBReader is free software that runs
on Android mobile devices, the OpenMoko FreeRunner, and other systems
running GNU/Linux. The Bebook e-ink device publishes their reader
software as free software under the GNU General Public License (GPL).
As of this writing, the Bebook still includes a proprietary module for
DRM support, but maybe if enough people request it, they will offer a
completely DRM-free version.

Support authors who offer their ebooks without DRM. Creative
Commons licenses sensibly prohibit DRM, so look for books under
licenses like CC-BY-ND, CC-BY and CC-BY-SA. Another group of authors
is working to tag all of their own DRM-free ebooks with "drmfree" on
Amazon. You can help by supporting their work and by helping in the
tagging effort.

Insist that Amazon start being honest about their DRM. Write to
Amazon asking them to answer author Cory Doctorow's questions about
DRM -- and publish your letter online.
If Amazon is just doing what the authors want, then why aren't they
answering him?

Hand out copies of "The Right to
Read".
Richard Stallman's short story illustrates the kind of world we can
expect if we buy into proprietary devices, proprietary formats, and
DRM for our ebooks.

Review Amazon on Amazon. This worked to call attention to DRM on
video games, when many people reviewed Spore negatively for its
DRM. The same can be done with the Kindle. Take a few minutes to write
your own review of the Kindle, emphasizing the problems with DRM.

Review the Reviewers. Write to tech reviewers and point out that
they failed to mention the Kindle or other device's DRM restrictions
in their review. Some reviewers wield a lot of influence -- people like
David Pogue of the New York Times. It's mystifying that they exclude
such an important misfeature when they review devices in this genre.

Please do write to us at info@defectivebydesign.org about
anything you do to protest ebook DRM, and use the LibrePlanet wiki at
libreplanet.org to share the texts and reading lists you've
created. Together we can achieve the same in the arena of ebooks that
we have achieved in music -- a widespread recognition that people
will no longer tolerate DRM.