6 steps to an Anti-Panda SEO Content Audit

What's also synonymous with quality in Google's eyes is the "uniqueness" of your content. As Google wants your content to add value and not simply repeat what's already been said, having non-unique content on your website (e.g. plagiarized content, product descriptions duplicated in feeds used on other channels like Amazon, shopping comparison sites and eBay) is an easy way to get under Google's Panda filter.