MacArthur Central Shopping Centre

MacArthur Central is one of Brisbane CBD’s primary shopping hubs. The centre boasts as having everything a shopper could need, right in the heart of Brisbane’s city, from the everyday to the exceptional. Anchor tenants include the only full-line Woolworths Supermarket in the Brisbane CBD, as well as being home to tech-giant Apple.

WHAT WE’RE DOING

MacArthur Central Shopping Centre engaged with us to build a stronger online presence and centre awareness through social media advertising. From everyday to the exceptional, we designed and implemented a social media advertising strategy that would prompt recognition and foot traffic within the centre.

Working towards strict KPIs, Studio Culture’s social media management of both organic and paid content has ensured the centre has consistently gained followers and likes into the hundreds of each month across their primary social media channels.