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If you’re an aspiring author, you should know that you’ve got a vast sea of competition and a lot standing in your way. Most importantly, you’ve got a lot of work to do to rise to the top. Whether you’re just starting out or you have a number of published works under your belt, it’s vital to identify your target audience and find the best way to engage with them.

Many years ago, before the internet was a household commodity and before social media took hold of us all, face-to-face human interaction was a much more common occurrence. If you owned a business, and should the opportunity arise, you likely had a stack of business cards in your purse or pocket at all times, ready to pass out to possible clients, new business associates, and potential job seekers.