Keep Left wins Kellogg’s Twitter pitch contest

Responding to a brief to stake its claim for the business in no more than 140 characters, the agency submitted a video in which 140 consumers are photographed holding a packet of Kellogg’s cereal – to the tune of ‘Wake me up before you go-go’ by Wham.

The video ends with the line: “Committed to putting your products into the hands of your customers”.

http://youtu.be/DjmiUGDvfjk

ADVERTISEMENT

The pitch will conducted over the next three weeks, when Keep Left PR will compete in a field including Hill & Knowlton, Dec Communications, Mark Communications, Liquid Ideas and one other agency.

Gareth Lucy, corporate communications & PR manager, Kellogg Australia & New Zealand, said Keep Left’s post was chosen because “it stood out, it was completely different and it was creative.”

However, on what he was looking for in a winner, Lucy said he wanted to see proven results. “A lot of agencies can come up with a story and get a lot of coverage. We want to know what this coverage will do for our brand and our business. We also want to see genuinely measureable business objectives.”

He noted: “We want PR to sit alongside advertising and digital, and not just be a nice to have. We want a clever PR strategy that works well with the other disciplines.”

Sign up to the free Mumbrella newsletter now.

This website uses cookies for proper functioning and enhancing the user experience. By clicking 'Accept' on this banner or using our site you accept our use of cookies. You can also 'Read More' to view our Cookie Policy and learn how to control them. Read More