Importance of a company brand

You hear it all the time about companies, marketing, and the company "brand". But WHAT IS a company brand and why is it important to the success (or failure) of your business? Branding has many meanings and definitions. A brand has been known as your company name, a slogan your company uses, a logo, the products you sell, the services you offer, a symbol you use to define your company, or a combination of these items. A "brand" has evolved over time to be these terms and more. A company brand is more than these mere objects.

When the world was starting out in the good 'ole cowboy era cattle ranchers used branding irons to define and inform others which cattle was there's. Branding in the cowboy sense was as simple as you could get. The cowboys, ranchers, and eventually the slaughter houses knew where the cattle were originally from.

In today's terms a brand is who your company is perceived as. For us as a company over the last four years a brand has been the elements, confidence, words, personality, team members, culture, and the creativity of our company. We believe your brand is everything related to getting your word out and changes in context based on where it is being talked about. In our own world of marketing our company we market ourselves not as small business experts or better than company X. We market ourselves as thinking differently, writing differently, and going back to the old days of giving more than people expect.

We have written articles in the past about branding and what the text book definitions are. A brand is something people talk about even when you are not around. Your brand is what your competition talks about, what they strive to grow past, and your brand is one item that will either make your competition strive to be better or be envious of you. Your brand ultimately defines your small and growing business. The more you can get consumers, businesses, and those that see themselves as your competitors talking about you then you are marketing at the highest possible level.

Your brand should deliver a message that let's people know your message, defines your credibility, will reach your target audience on an emotional level, brings those that want your products through your sales funnel, creates loyalty, and reaches the needs and wants of your current customers and prospective customers.

Your branding will exist through the entire life cycle of your company. From the first touch you make with a customer all the way through the support cycle. You need to be consistent, fun, true to yourself, authentic, show your true colors (e.g. your culture), and most importantly invite people into your brand. This will create the foundational piece to market your small business to the masses by building trust, showing them that you are real, and truly with an open heart want to help them solve their problem.

In conclusion, by building your company brand you will be creating a loyal following of customers that want to get behind your product and they will be more inclined to promote your business. Make certain that as you define and create your brand that it relates with the audience that you are targeting, does it stick to your core company values, is it simple to understand, is it honest, and those outside of your target audience.

John Marx

John has been an entrepreneur and pusher of all things “normal”. He was brought up where a handshake is as good as any word and even more important than any legal speak. John believes in giving back and giving people more than they expect. This is the foundation and basis of JM2 Webdesigners & Marketing. The prices will shock you, the amount you get will shock you even more, and the skills his entire team brings will completely amaze. He has built a team of experts that are talented, young, and efficient. Each one has the characteristics of the company in wanting to see a small business grow and each one goes above, and beyond which makes John beyond proud of them.

So why is John considered the “Code Ninja”. It’s isn’t because people fear ninja’s (they should). They will fight until their last breath defending, achieving the mission, and helping (in this case small businesses). John believes in very surgical strikes to help a business grow using agile methods that change rapidly, in ways people don’t expect, and with a relentless passion to achieve greatness.

Valparaiso Web Design Mission Statement

JM2 Webdesigners & Marketing provides each client a custom developed solution to meet their business needs. Dynamic and creative solutions for marketing, web design, software development, social media, photography, video, and visual branding. Achieving excellence in an honest and ethical manner.