King Records – Lyrical School「RUN and RUN」Music Video

With the insight that Japanese teenagers regularly enjoy watching videos on their mobile phones but prefer not to tilt their screen horizontally, the music video was shot in vertical aspect, with most of the filming done using a smartphone to imbue a sense of familiarity. No computer graphics were used – focusing instead on producing footage that could be re-created on any smartphone.

Through creative editing, the imaginative video makes the viewers believe that the pop idol group has hacked into their smartphones – showing the six members of Lyrical School running through the viewer’s smartphone apps.