Reuters: Studio makes unprecedented Oscar push for “Crash”

Reuters: Studio makes unprecedented Oscar push for "Crash"

Independent film studio Lionsgate, buoyed by surging acclaim for its racial drama “Crash,” said on Thursday it has sent more than 130,000 DVD copies to Hollywood insiders as part of an unprecedented Oscar campaign for the movie. The huge scope of the “Crash” DVD mailing, including copies to all members of film industry guilds for actors, writers and producers, dwarfs the size of what most studios regard as a major Oscar “screener” blitz — typically running 12,000 to 20,000 copies. Steve Gorman reports.