Stella Maxwell for Max FactorStella Maxwell is seen at Lou Lou's for the Love Magazine party on Day 4 of London Fashion Week Spring/Summer 2017 on September 19, 2016 in London, England. (Photo by Mark Milan/GC Images)Stella Maxwell walks the runway for the DKNY Women fashion show during New York Fashion Week: The Shows September 2016 at High Line on September 12, 2016 in New York City. (Photo by Albert Urso/Getty Images for New York Fashion Week)Stella Maxwell walks the runway during the Jeremy Scott show at New York Fashion Week in New York, on September 12, 2016. / AFP PHOTO / TREVOR COLLENSTREVOR COLLENS/AFP/Getty ImagesStella Maxwell is seen during Milan Fashion Week Spring/Summer 2016 on September 24, in Milan, Italy. (Photo by Robino Salvatore/GC Images)Model Stella Maxwell presents a creation for Balmain during the 2017 Spring/Summer ready-to-wear collection fashion showModel Stella Maxwell walks with her girlfriend in New York City on June 21, 2016. Picture: Christopher Peterson/Splash NewsModel and new Victoria's Secret Angel Stella Maxwell from The United Kingdom walks the runway during the 2015 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 10, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

Model Stella Maxwell outside Jeremy Scott on September 12, 2016 in New York City. (Photo by Christian Vierig/Getty Images)

She will feature in the brand's upcoming 2017 campaign.

"I remember stealing Max Factor products from my sister when I first discovered make-up and now, more than ever, I rely on the products for whatever my hectic schedule demands. I can’t wait to reveal the new Max Factor launches for 2017," Stella said in a statement of the move.

Earlier this year, Stella was named Maxim's Sexiest Woman Alive and is one of the pioneering models of the social media generation with a dedicated following across platforms.

Growing up between Belgium and New Zealand, she said she never dreamed of becoming a supermodel.

Model and new Victoria's Secret Angel Stella Maxwell from The United Kingdom walks the runway during the 2015 Victoria's Secret Fashion Show at Lexington Avenue Armory on November 10, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

“I believe that thinking positively and envisioning the best possible outcome can add to your achievements. It doesn't always work out, but if I visualise myself getting what I want, it can happen. Positivity helps with everything in life," she told Maxim.

“You hope for these things and you are grateful to be given the opportunity, and then you just have to throw yourself into the work.”

She was previously linked to Kristen Stewart in May, but said she prefers to keep her romantic life under wraps.

"Dating is pretty hard, since I'm always on the road. I keep my personal life personal."