Cost Per Loyal User

… Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

… year-end competition among brands, as well as an apparent “backing down” by game publishers, who chose to limit their spending during the holiday war. Micah Adler, CEO of Fiksu, said in a statement: Reaching a new milestone of 9.2M app downloads – up over a million from last month – is an indicator of what we call the “the new reality of apps…