Images are the most powerful means to convey a concept, and as such they’re critical in communication within online publishing. Image use has exploded the past few years, and publishers have as many options for acquiring compelling imagery as do photographers for promoting theirs. Despite this proliferation of content and use, however, the noise to signal ratio on how to acquire images remains…noisy.

IMGembed outlines a compelling new way for online publishers and image owners to engage, cut through the noise, and share in the attribution, monetization and tracking of publishing images online. In this report, we outline the asymmetry in the current image marketplace, and define how and where value can be exchanged throughout the process.