Barbarian Group Gives BIC Students a Dose of Virtual Reality

3/18/2016
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What does the future look like? At a recent visit to The Barbarian Group for Professor Brian Crook's Brand Experience class, the answer was: You're soaking in it! Jeremiah Johnson, Senior Technologist at The Barbarian Group, not only lectured on the latest experiential technology, but let students experience it themselves. Students were able to try out the HTC Vive virtual reality headset and controllers.

With the HTC Vive and controllers, they were able to draw and
make art in 3-dimensional space, then walk around and through the creations as they were making them. Wild! Students also tested out the virtual reality painting app called Tiltbrush.

The Barbarian Group, “a daring creative agency with a digital heart,” was founded in 2001 with a vision to grow brands’ share of the future. Since then, it’s grown into a creatively-driven, technologically savvy production-house-meets-agency. Using technology to change the relationship consumers have with brands, The Barbarian Group services clients from retail to loyalty programs — or even social good — with the technological know-how that allows them to establish more meaningful and personal connections. And if the technology to do that doesn't exist, The Barbarian Group creates it.

Hayes Roth on BIC

"I'm extremely excited about the BIC program at CCNY. To me, this is course work that will be rooted in the realities of what we practitioners live every day. It has been specifically crafted to teach graduate students how to be better professionals while also encouraging them to challenge accepted practices and find new ways to solve exciting new challenges. It is exactly what our industry needs!" -- Hayes Roth, Chief Marketing Officer at Landor Associates

George Lois on BIC

"The best branding and communications program I've seen these days is BIC. Really impressive. I've had the privilege to speak to students at CCNY, and gave them 'damn good advice' (the name of a book I had just published). The knowledgeable and passionate teaching staff, and the excitement and receptiveness of their students was extraordinary, giving me hope for the future of creativity in mass communications in America." George Lois -- the only person in the world inducted into The Art Directors Hall of Fame, The One club Creative Hall of Fame, with a Lifetime Achievement Award from the American Institute of Graphic Arts, and the Society of Publication Designers.

BIC GRADS: GET PREPARED FOR COMMUNICATIONS CAREERS

BIC Program Director, Nancy R. Tag, is a contributing author to a just-published anthology of insights and advice for aspiring creative professionals in the advertising, branding, digital, and experiential fields. Click the image for more on this valuable new volume.