Saudi Gazette: Angry Birds captivates ringtone fans (BookIT)

Rovio offered new Angry Birds team song using BookIT’s one button payment (iSMS).

Jukka Salonen, CEO of BookIT, said, Angry Birds fans seize the ringtone offer with so many downloads in the first 10 minutes of the campaign that it was the digital equivalent of selling a gold record. "We were really surprised by the feedback from our happy customers, and how fast they were in responding to the offer. It really attests to the broad appeal of the game as well as the song. This was an excellent example of how targeted marketing messages providing right offer at the right time can achieve outstanding customer satisfaction".

BookIT’s goal, together with its partners, is to shape the future of mobile business transaction market by continuously developing intelligent technologies, services and applications. www.bookit.net – SG