If This Then That (IFTTT) today launched an iPhone app version of its popular service for automating simple actions/services. The video above is a nice tutorial/overview of the service if you aren’t familiar. Channels are the services (like Facebook, Gmail, Twitter, as well as devices like Philips Hue, Belkin WeMo, and UP by Jawbone) and Recipes are the directives in IFTTT lingo.

Download the app and unlock three new Channels for iPhone: Contacts, Photos, and Reminders (with more to come). Create and use Recipes around the things you do on the go: snapping screenshots, adding new contacts, completing reminders, and organizing your photo albums.