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Not to be left out by rivals, BMW & Mercedes-Benz appear to be joining the world of automotive membership models which cover all of the fees required by vehicle ownership or leasing under 1 payment.
Both BMW & Mercedes are Guessed to declare pilot programs for a membership service which covers not just vehicle payments, however maintenance & insurance, Automotive break news reported on Tuesday.
“We are in the phase of looking at it & evaluating together by BMW Financial Services,” BMW of North US chief executive officerBernhard Kuhnt told the publication this 7 days at the Detroit Auto display .
A Mercedes spokesperson approved Seeger’s comments, however said details of a pilot programme would be reported at a later date.
It appears the model of subscribing to a vehicle or vehicle service, rather than owning or leasing a vehicle, perhaps be attracting other automakers as they search for ways to attract Fresh customers.

See inside Nick Saban’s Fresh Mercedes-Benz dealership

according to Hundreds of cars going to begin rolling onto the lot of Alabama football coach Nick Saban’s newest Mercedes-Benz of Birmingham dealership this 7 days as the Irondale location prepares to unlock Feb. five.
Maserati, Nick Saban-backed Mercedes can be catalyst for development in IrondaleMercedes-Benz of Birmingham & Mercedes-Benz of Music City are majority owned by Joe Agresti & Nick & Terry Saban.
Mercedes-Benz of Birmingham, that is in Hoover, is expanding its footprint by the Irondale location, Powell said.
To prepare for the Irondale location, the dealership hired 50 to 60 Fresh employees who were trained in Hoover, Powell said.
The Irondale location advanced Mercedes-Benz signature floor-to-ceiling windows & black columns out forehead.