Mercedes-Benz Vans x Airbnb

Melbourne Knowledge Week 2017

Vivid Ideas 2017

Of Character is a communications agency for those with ambition. We craft the strategy and create the relationships essential to telling your story.

Powershop Australia

Ongoing communications strategy and public relations, from events such as Energy Hack and Power Lunch to partnerships, speaking engagements and campaign advisory.

myprosperity

Managed the media strategy for the Australian launch of fintech platform myprosperity, including media coverage in the Australian Financial Review, Business Insider and StartupSmart.

Vivid Ideas 2017

Produced Vivid Ideas event ‘Human & Machine: The Next Great Creative Partnership’ for Australian AI startup Move 37, featuring international keynote Ross Goodwin and panellists from IBM, Monash University and The Royals.

Ongoing communications strategy and public relations, including events such as Hack My Van and Shane Delia food truck launch, Mick Fanning and Megan Morton ambassador announcements and the X-Class Australian release.

Melbourne Knowledge Week 2017

Public relations for the program and keynote speakers of MKW2017, including Katherine Maher Executive Director Wikimedia Foundation, leading to media coverage in The Age, The Australian, AFR Boss Magazine, ABC News Breakfast and more.

How we work

Insight

We get to know you; your business objectives, your communications ambitions, your story. We ask a lot of questions and work hard to make sure we understand every detail so we get the strategy and communications right from the beginning.

Creativity

Driven by a targeted strategy, we find creative ways to tell your story. This could be media relations, content, events, influencer engagement,partnerships, or something else.- We find the right way to make sure your story reaches the right people and delivers on your business objectives.

Connection

We build value through connection. We go beyond traditional public relations outreach to grow meaningful relationships with relevant people, brands and publications and we develop personal relationships to support your objectives. Some say we don’t know when to switch off, but we say there’s always another idea or opportunity to explore.