Definitely attitude. It determines everything. Try not to focus too much on the money for you will not get much but focus more on the actual experience and communication skills. Overall great experience.

You are essentially selling ad space in a university planner to local businesses (strictly a sales job, not the marketing and PR job it is presented as). You have to cold call 30 businesses a day and often deal with former clients who have been dissatisfied, as they are rarely happy with their ad's success.

Advice to ManagementAdvice

Some of the managers are very good, but others lack organization. My regional manager did not give my sales team the information and paperwork we needed early enough in the internship to give us a chance to make our sales goal. Later in the summer, this manager ended up leaving the company without any warning which was also very disruptive.