If Buzzfeed and the Times made a baby, and it had epilepsy, it would look like this: "10 Animated GIFs From London 2012." These gifs are different—they're constructed from rapid fire shots taken by the Times's photographers, rather than from actual moving pictures. It sort of defeats the entire purpose of the medium.

Nicely done. Quality spatial analysis will always be welcome, as will any new way to digest sports beyond the limits of print. The Times grasps this in a way a lot of old media companies don't, so we're more than willing to deal with the occasional jitterbugging photograph to get to the good stuff.