When Stephen Hawking died earlier this month the world lost its most famous living scientist. He was both a brilliant mind and a rabble rouser in the field of theoretical physics. That’s not exactly what you’d call a popular science. Yet Hawking was a pop icon. So much so that he, and/or his computer synthesized […]

The Complete Guide to Facebook Video Ads: Video is exploding on Facebook and moneymaking marketers are riding the trend with video ads that fire up consumer interest and sales. For strategies to help you get big Facebook video play and high conversion rates, read on. Business2Community Unique Mobile Designs: A Collection Of Mobile App Interface […]

Tay It Ain’t So: Microsoft’s AI Debacle: When Microsoft launched Tay, an artificial intelligence Twitter-based customer service agent programmed to tweet like a teenager, it soon found out that teens are a tough crowd. In mimicking the chatter of mischievous millennials, Tay’s tweets quickly turned sexist, abusive and obscene. Media Post The Science Behind Influencer […]

Snapchat, Millennials, and the Micro Revolution: Snapchat in on a tear with brands that want to reach Millennials, a demographic that likes its digital moments ultra-short and spontaneous. Grovo Google’s AdWord Position Update: 4 Ads on Top & None in the Sidebar: Google changed the way search ads appear for desktop users. It now shows […]

Years ago, when I worked at a tech startup, the pace of change at our company was fast and at times exhilarating. We’d all talk about how we ran on Internet time. Meaning, that the Internet engenders an environment where things happen faster than traditional brick and mortar business. Today, Internet time is standard time […]

4 Ways To Build Relationships With New Contacts On Linkedin: As the world’s largest professional network LinkedIn is a tremendous resource for new leads and business development. It offers numerous methods to reach out and build relationships, and one of the most effective is advanced search; which is a great tool to find key decision […]

Do you yearn to do something new with your life? Like, say, start a business? If so, you’ll likely come up with an idea for a product or service and then create a business plan detailing how you intend to bring it to market. Sounds like a winning way to go, right? Well, while that […]

Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read plenty of posts with forecasts for assorted topics relevant to digital communications and here are a few of my […]

Oxford Dictionaries Word of the Year 2015 is…: How’s this for verification that visual communication is the new black: The venerable Oxford Dictionary bestowed its hallowed Word of the Year award to the “Face with Tears of Joy” emoji. Beating out all other contenders, this ecstatic digital image was deemed the ‘word’ that best reflects […]

YouTube Strategy: How to Plan Your YouTube Marketing Success: Do you want to make more money through YouTube? Get tips from an expert via this podcast, where Social Media Examiner interviews Owen Hemsath, president of Videospot, a consultancy that helps brands succeed on YouTube. Owen offers lots of do’s and don’ts, plus valuable insights on […]