The video, titled 'Kill Jay Z', sees a black teen wearing a t-shirt saying ’Stay Black’ runs while a track plays featuring police sirens, suggesting that Jay could be taking a more political angle on this new release.

The album title, the rather cryptic ‘4:44’, is thought to represent three key dates in Jay’s life; his birthday, December 4, Beyonce’s birthday, September 4, and their anniversary, April 4, so it’s a very personal choice.

‘4:44’ is his first album in four years, since 2013’s ‘Magna Carta… Holy Grail’, which received mixed reviews.

Since then Jay’s focused more on his business interests, most notably building the Tidal music service that he part owns.

But it seems he’s now ready to return to hip-hop, with this new album coming a month after he signed a 10-year, $200 million, touring deal with Live Nation.

Details of what’s on the album are scant. Since Beyonce released ‘Lemonade’ last year, an album which was taken as a story about Jay cheating on her, there’s been speculation that he might release an album giving his side. We’re not so sure that would be a good move…

One thing that Jay does seem to be following Beyonce on is the visual element. A short film staring Mahershala Ali, Lupita Nyong’o and Danny Glover is expected to accompany the ‘4:44’ album, perhaps similar to how ‘Lemonade’ was a ‘visual album’.

It also seems that Jay's going for a subtle tweak of his name, with a ':' added in on image Tidal tweeted out (above)

It's also speculated that the Jay will avoid using the usual mix of different producers and instead have the legendary No I.D. handle all the beats on the album.

You’ll forgive us though for hoping for at least one collab with Kanye to recreate some of that ‘Watch The Throne’ magic!

Jay's been been getting deep on hip-hop recently though a recently tweeted out the dozens of rappers who've influenced him and he respects: