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Bitcoin debit card company E-Coin announced today that it was rebranding as Wirex and launching what it calls “bankless banking services” that bring the benefits of blockchain technology into everyday finances.

London, February 25 2016 - Wirex Limited announced the launch of Wirex, the world’s first hybrid personal banking solution that combines the benefits of blockchain technology into everyday finances. The rebranding will also see the integration of E-Coin, the successful bitcoin debit card provider under the same company, into the new Wirex.

London, February 25 2016 – Wirex Limited announced the launch of Wirex, the world’s first hybrid personal banking solution that combines the benefits of blockchain technology into everyday finances. Simultaneously, the rebranding will see the integration of E-Coin, the successful bitcoin debit card provider under the same company, into the new Wirex.

Wirex Limited announced the launch of Wirex, the world's first hybrid personal banking solution that combines the benefits of blockchain technology with users' everyday finances, in a way that is both accessible and easy for the general public to use.

Interesting changes are coming for existing E-Coin users, as the popular Bitcoin debit card service has rebranded to Wirex as part of a global personal banking initiative. While not much will change for existing users other than the addition of several new features, Wirex envisions a much broader range of services to bridge the gap between Bitcoin and traditional finance.