LiveSmart SECURITY, Brand Identity

This identity was created as a modern alternative to what traditional home security identities look like. The client wanted the company to feel different. The core strategy centered on the premise that not only are your things being protected, but the things that make your life important . As a reflection of the role of technology, the idea of connectivity is reflected in the circular pattern background and overlapping circles in the logo.

This identity was created as a modern alternative to what traditional home security identities look like. The client wanted the company to feel different. The core strategy centered on the premise that not only are your things being protected, but the things that make your life important . As a reflection of the role of technology, the idea of connectivity is reflected in the circular pattern background and overlapping circles in the logo.