But Briles didn't apologize for the helmet that caused people to avert their eyes, lest they be stricken blind. He echoed what OSU discovered upon its uniform change for the 2011 season.

“To me, that's what it's all about,” Briles said. “You got style, you got attitude, you got effort. You have an image, and our image is we're going to play fast, we're going to be fearless, and we're not going to worry about what other people think because we know who we are and we know what we're going to do.

“So the new uniforms and all that stuff, it's tied in with presenting the image that we are at Baylor, and that's being really good football players, really good students, at a really good university.”

The message is clear. Traditionalists like OU and Texas are fast becoming the minority.

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by Berry Tramel

Columnist

Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...