Coming soon: the preppy, cool vision of J. Crew

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Fashion line has won over A-listers from Michelle Obama to Beyoncé. So what’s the fuss? A pop-up store will reveal all

Michelle Obama loves its jewelled cardies; Anna Wintour favours the plain
ones. Beyoncé loves the sandals; her sister, Solange, likes the brocade
trousers. Katie Holmes practically lives in the jumpers. In some ways, J.
Crew is to America what M&S is to Britain: all things to all people, or
at least those who can afford the $188 (£163) for a cashmere jumper or $245
(£212) for a pair of pumps.

For years, it was the fashion editors’ first port of call when they flew to
New York for fashion week, until 18 months ago, when jcrew.com finally
started shipping to