Mary Kay's 'Beauty That Counts' Transforms Lives Around the World

DALLAS – MAY 18, 2015 – What’s so special about a lip gloss? If it’s a new limited-edition* Mary Kay® Beauty That Counts® NouriShine Plus® Lip Gloss, it’s a feel-good gloss that has the ability to change lives. Through the iconic beauty company’s global cause-related program, Beauty That Counts®, customers worldwide can make a difference in the lives of women and children simply by purchasing a one-of-a-kind lip gloss.

In the United States, from May 16 through August 15, 2015, Mary Kay Inc. will donate $1 from each sale of the limited-edition* Beauty That Counts® NouriShine Plus® Lip Gloss in two new shades, “Create Change” and “In Harmony.” The initiative provides funding to support The Mary Kay FoundationSM. Over the past 15 years, the Foundation and Mary Kay Inc. have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse.

“One in four women in the United States will experience domestic violence in their lifetime,” said Anne Crews, Vice President of Public Affairs for Mary Kay Inc. and a board member for The Mary Kay FoundationSM. “The fact is most domestic violence shelters across the country operate on a very lean budget and therefore, rely heavily on donations. Each year the Foundation awards grants to at least one domestic violence shelter in every state, the District of Columbia and Puerto Rico. With continued support through the Beauty That Counts® campaign, we are benefiting women and children in countless ways.”

Since the Beauty That Counts® program began in 2008, Mary Kay has donated $8.5 million (USD) to organizations worldwide that help women and children in need. As a driving force behind the global philanthropic campaign, Mary Kay independent sales force members have sold lipstick, fragrance, compacts and now lip gloss.

“Through the Beauty That Counts® initiative, women worldwide can wear a limited-edition* lip gloss and be part of a global movement aimed at transforming lives,” said Sara Friedman, Vice President of Marketing at Mary Kay Inc. “For more than five decades, Mary Kay has been committed to enriching women’s lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and faithful Mary Kay brand lovers, we can make a difference one lip gloss at a time.”

*Available while supplies last.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

About The Mary Kay Foundation℠

The Mary Kay Foundation was founded in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $37 million to shelters and programs addressing domestic violence prevention and more than $20 million to cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation℠, please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

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