Billboards Ameliorate Message With Velocious Precision

Seattle-based agency Creature has launched a new campaign called Citywise for the City University of Seattle. The campaign touts the school's philosophy which is said to encompass a "unique blend of experiences, both in and out of the classroom." It consists of billboards, light rail and bus wraps, coffee sleeves, gas stations and radio ads which rely on the context of the medium's surrounding to impart wisdom. Taglines include:

"Game theory: when you decide to walk to the next bus stop rather than wait."
"The water you're about to cross powers this city's buses"
"Education comes from all angles. Be Citywise."
"Where you sit on the bus says something about your personality."
"Reading is the most velocious way to ameliorate your vocabulary."
"Those napping on this bus are enhancing mental performance."