Multi-platform messaging service Imo.im has raised $13 million in second-round funding and updated its iOS and Android apps with a new feature called “Broadcasts.”

Palo Alto, Calif.-based Imo.im offers web, iPhone, iPad, and Android apps for communicating with friends and family. The new Broadcasts feature inside iOS and Android creates a channel where Imo.im users can meet new people who have similar interests and discuss those interests. Connections to new people are auto-generated based on your interests, location, and friends. Users can also share photos directly to the Broadcasts feed.

“Social discovery is an important feature,” Imo.im CEO Ralph Harik said in a statement. “We want users to find relevant and useful information, people, news, and other content that will make their lives better. imo broadcasts is a platform to achieve that.”

Imo.im claims that its apps have been downloaded more than 7 million times and that its 750,000 unique daily visitors send 50 million messages per day.