The Camera Store
Tel: (403) 234-9935
Toll-Free: 1-888-539-9397

Hasselblad Announces New Mirrorless Camera, Lens, Digital Back

June 19, 2019(updated June 19, 2019)
By Kaitlyn Kerr

Hasselblad has announced the next camera in their mirrorless medium format lineup, the X1D II 50C. Additionally, an XCD 35-75mm F3.5-4.5 lens has been announced for the system, as well as the development of a new digital back and body in the CFV II 50C and 907X.

The X1D II 50C comes as the successor to the original X1D announced three years ago. It has a similar compact, minimalist design as the previous version, with a 3.6” touch screen and very few buttons in a solid aluminum body. With an improved EVF, now at 0.87x magnification and 3.69 million dot resolution, Hasselblad has also improved the startup speed by 46%. The camera also tethers into Phocus Mobile 2 (also announced) via Wi-Fi or USB-C for ease of shooting on-the-go. Phocus Mobile 2 is currently compatible with iPad Pro and iPad Air (2019 models) and allows you to control the camera, as well as import, edit and rate RAW photos.

The camera is available for preorder now at a price of $7699.87.

Also announced was the ninth lens in the XCD (mirrorless) lineup, a 35-75m F3.5-4.5 zoom. This provides a versatile option for travel, street, or shoots where you simply want to slim down your kit. It features a 0.42m minimum focus distance and is constructed with 15 elements in 13 groups, and two aspherical elements. Like the rest of the XCD lineup, it is a leaf-shutter lens, allowing for flash sync speeds up to 1/2000th. The lens is currently available for preorder at a price of $6934.50.

Finally, Hasselblad also announced the CFV II 50C digital back, which features 14 stops of dynamic range and 16-bit RAW images, in addition to full-size jpegs. It also features a touch and tilt rear display as well as an internal battery. The back is compatible with most Hasselblad system cameras produced from 1957 onwards. It also pairs with the newly announced 907X body, which is incredible slim and weighs in at only 206g. This pairing gives the user the ability to shoot with an incredibly wide range of Hasselblad optics, including all XCD mirrorless lenses such as the 21mm, and all HC/HCD, V System, and XPan lenses via adapters.

Featured in this Article:

Hasselblad X1D II 50c Body

Hasselblad XCD 35-75mm f3.5-4.5

Hasselblad XCD 21mm f4

Kaitlyn Kerr

Kaitlyn is a craft beer enthusiast and self-labelled film nerd. Suitably, she is one of the hosts of Calgary's Beers & Cameras meetup group. She also drinks too much coffee and wants to see too many places. When not helping coordinate events or exploring whatever city, town, or backroad she can, she also works as a freelance photographer and assistant.