sports

2017 WINNER

The absence of a title sponsor gave DesignStudio free rein to embrace the wider culture of the Premier League, unearthing grass-roots human stories under the compelling tagline: ‘We all make it'.

2017 WINNER

Company: GBH
Project: PUMA Non-Corporate Box

GBH brought the terraces to the corporate level with its PUMA box at the Emirates stadium, packing it with detail – from witty in-jokes on signage to a bespoke hand-painted foosball table.

2017 entries

Shortlisted
Company: Music
Project: Powerleague

2016 WINNER

Company: Hulse & Durrell
Project: Olympic Heritage Collection

Faced with unifying all the art and design from the Olympic Games into one comprehensive collection, Hulse & Durrell researched decades’ worth of design manuals and brand guidelines for this ambitious project.

2015 WINNER

​We developed an identity that puts injured servicemen/women and their inspirational stories centre stage, and we made it collaborative - something everyone could pick up and participate.

The inspiration for the "I AM" idea - which became the Game's rallying cry - came from the final lines of the poem "Invictus" by William Ernest Henley:

"I am the master of my fate,
I am the captain of my soul"

2015 WINNER

Company: R/GA London
Project: Game before the game

"The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is completely authentic; as is the role that Beats headphones has come to play in each athlete's preparation for the game.

2015 WINNER

Company: R/GA London
Project: Google World Cup

By tapping into Google's rich pool of Search data we identified that the way people all over the world turned to Search during big events offered a fascinating glimpse into what the world was thinking. We designed and built a process that took real-time search data, crafted it into a highly shareable pieces of content, and released it out to the world during the tournament. These pieces of content were called Trends.