In our quest to keep up with the times, the trends, and the talk in social media, the latest lingo in the lexicon is mocal. According to AOL’s online oracle, David Shing, mocal means the merging of social strategy with mobile strategy—and brands need it to stay relevant in the social media sphere. iMediaConnection.com spoke to the virtual visionary to understand this branding buzzword.

Apparently, a majority of brands keep their social media and mobile marketing efforts separate, preferring to see social as simply an activity that happens on mobile instead of as part of that master branding plan. This thinking has led marketers and their branding firms to divide their social media strategies into one phase of planning and their mobile marketing methods into another. In the future, Shing wants brands to see social and mobile as complementary components of the total digital experience and to pair them into one all-inclusive mocal methodology.