Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Soft Drinks in France

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Executive Summary

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Excellent performance by soft drinks

In 2018, soft drinks performance was boosted by an outstanding confluence of positive factors, including a warm summer, full terraces on-trade, a high number of innovations and the FIFA World Cup, which ended with a French victory. Although such sporting events mainly benefited beer sales, the impressive explosion of advertising and promotional activity also had an indirect impact on demand for carbonates, RTD tea, energy drinks and even bottled water.

New “soda tax” represents more of an opportunity than threat

One of the key events within soft drinks in 2018 was the introduction of a new sugar tax for all soft drinks in France. Although locally known as a “second soda tax”, this has impacted both carbonates and sugarised still soft drinks and aims to introduce a more progressive system of taxation than before.

Coca-Cola continues to lose sales share

Only Coca-Cola and Nestlé posted double-digit value shares within soft drinks in 2018. Coca-Cola has traditionally been the number one player in the area thanks to its impressive portfolio of brands, including Coca-Cola, Fanta, Capri-Sonne, Monster, Diet Coke, Minute Maid, Sprite, Nestea, Finley, Fuze Tea and Powerade.

Increasingly hybrid new product developments

Borders between areas such as RTD tea, juice drinks, flavoured bottled water and even non-cola carbonates are becoming increasingly blurred, as highlighted by promising novelties such as Perrier & Juice from Nestlé, Volvic Infusion Bio by Groupe Danone and Sibberi in 2018. The former is the first other non-cola carbonate to offer such a high juice content (17%) with original flavours (Strawberry-Kiwi, Peach-Cherry and Pineapple-Mango).

Natural pleasure, smaller formats and more added value

Operators are confident about the potential of soft drinks in the coming years. Under the impetus given by a second soda tax and increasingly health-conscious consumers, companies will continue to restructure and switch from carbonates, reconstituted 100% juice and nectars towards juice drinks, flavoured bottled water and RTD tea.

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