Florida East Coast Railway expands 'heritage' paint scheme

More than five of Florida East Coast Railway’s engines by 2014 will sport the “heritage” paint scheme of bright red-orange and mustard, a nod to Henry Flagler’s legacy.

The heritage painted engines will expand to four by the end of the year and to as many as seven by 2014, according to an FEC Railway spokeswoman.

The move, although expensive, is part of a branding effort tied to the company’s expanded rail operations, which include into PortMiami, Port Everglades and Jacksonville’s Bowden Terminal. The investment in new rail operations comes in advance of the completion of the Panama Canal in 2015.

“Today, the paint scheme signifies the continued growth that FEC aspires to attain as a premier regional rail network serving the east coast,” President and CEO Jim Hertwig said in a statement. “I am proud to incorporate our rich heritage into our future plans.”