Corporate Job pricing?

I have been commisioned to take some case study photos for a company.
They want 4 images to use in one local paper, one national, a business magazine and their web site.
I have charged £50/hour for my time and need some advice on what to charge for the images.
I assume the way forward is to charge a license fee dependant on the use of the image, but what's a fair figure for these?
Any advice?
Richie

I have been commisioned to take some case study photos for a company.
They want 4 images to use in one local paper, one national, a business magazine and their web site.

I have charged £50/hour for my time and need some advice on what to charge for the images.
I assume the way forward is to charge a license fee dependant on the use of the image, but what's a fair figure for these?

Well you really should have built useage into your time. They have obviously stated where they intend to use the images, what they don't need is quibbling over one price for this, one for that.
Have you told them that there will be further licensing fees on top of your quote?
edit...Barrie beat me....I'll never live it down.

Well you really should have built useage into your time. They have obviously stated where they intend to use the images, what they don't need is quibbling over one price for this, one for that.

Have you told them that there will be further licensing fees on top of your quote?

Cheers Boys.
Another "Rent Job" again.
I charged them an inclusive price but what i don't want is them using the images forever and a day as they see fit, so i made part of the agreement x images for use as agreed and any further usage would require the purchase of addition license.
Richie

Cheers Boys.
Another "Rent Job" again.

I charged them an inclusive price but what i don't want is them using the images forever and a day as they see fit, so i made part of the agreement x images for use as agreed and any further usage would require the purchase of addition license.

[quote]but what's a fair figure for these?[/quote]
Put it this way, a well known agency will hire them a highly experienced press tog for £225 + travel per [b]day[/b] and give them the copyright to the images.
So in short when pricing anything from painting a fence to a photo shoot you have to price according to the market or they will simply go elsewhere.
there is certainly no shortage of photographers desperate to pick up new customers looking to pay a bread and butter day rate.

Quote:but what's a fair figure for these?

Put it this way, a well known agency will hire them a highly experienced press tog for £225 + travel per day and give them the copyright to the images.
So in short when pricing anything from painting a fence to a photo shoot you have to price according to the market or they will simply go elsewhere.
there is certainly no shortage of photographers desperate to pick up new customers looking to pay a bread and butter day rate.