Penguin Random House
Shaping Conversations with Penguin Random House

FRONT-END | BACK-END | DEVELOPMENT | DESIGN | API INTEGRATION

How to best connect today’s thought leaders with tomorrow’s culture-driving events across the globe? That was the challenge presented to SJI in creating a robust digital presence for the Penguin Random House Speakers Bureau, a hub connecting Pulitzer Prize-winning authors and speakers to event planners worldwide. Through the Speakers Bureau, organizers are able to find speakers who are perfectly aligned with their events.

The focus of our front-end and back-end design was creating a clear, engaging experience enabling sales, marketing, agents and authors to connect with potential speakers through dynamic content including video, reviews, book titles and additional relevant content. For the back end development, we built the functionality from the ground up, utilizing Penguin Random House’s sales API integration to develop a clean, informationally rich environment. Key to the project was a strong focus on functionality and speed in connecting multiple API sources, along with the ability to expand as the speaker roster grows.

The site launch was an instant and huge success, driving increases in revenue, book sales and author engagements.