Media Kit

Misadventures is a women’s adventure magazine.

We launched online in 2013 with content for the modern adventuring woman: essays, articles, how-tos, reviews and recommendations, and interviews with inspiring women. Since then, we’ve developed a dedicated readership, earned accolades and won awards, and have proven what a 21st-century magazine for women can and should be.

In November 2015, we published our first print edition of the magazine – and sold out in just one month. Soon after, we signed with Ingram Periodicals, a leading distributor of specialty and general periodicals. In 2016, Barnes & Noble identified Misadventures as an exciting new title; when our second print issue debuted in June 2016, it not only shipped directly to subscribers but was also featured in a front-shelf promotion in Barnes & Noble stores nationwide. A few months later, the Magazine Innovation Center named Misadventures one of the 30 Best Magazine Launches of 2016.

When our third issue dropped in December 2016, REI began stocking Misadventures as well, in five flagship locations across the country. Most recently, the Library Journal named Misadventures one of the 10 Best Magazine Debuts of 2016. Our fourth issue, “The Endurance Issue,” hit stores in June 2017 and continues to show bring in strong subscriber sales throughout the summer. We’ve also added carefully selected independent bookstores, outdoor retailers, and stockists to the map of where you can find Misadventures.

Our fifth issue, “The Horizons Issue,” hit the streets in November 2017 and featured climbers of color, glaciologists, conservation photographers, professional skiers, and more. At 96 pages of content, this one was a doozy. We’re now looking for advertising partners for 2018 campaigns and packages as we begin work on spring and summer content, with our sixth issue (!) due in June 2018. Give us a shout if you’ve got some ideas about how we can collaborate.

Our aim is simple: to create the best outdoors and adventure content out there. We invite you to join us on the journey.

AWARDS & HONORS

2014 Davidson Venture Fund Winner

2014 Awesome Foundation Winner

“30 Hottest Magazine Launches of 2016” (Magazine Innovation Center)

“Top 100 Outdoor Blogs on the Web (#19)” (Feedspot)

“10 Best Magazine Debuts of 2016” (Library Journal)

WHAT OTHERS SAY

“The most awe-inspiring magazine.” – Subscriber

“Misadventures satisfies my urge for adventure.” – Surveyed Reader

“Exquisite and intelligent magazine that I feel lucky to have found.” – Barnes & Noble Shopper

"I found your mag by accident today! All I saw was the cover title, and I was immediately drawn and now absolutely love it. Great job! Definitely investing in future issues."

- Barnes & Noble Shopper

A Breath of Fresh Air

"The most beautiful magazine. Thank you, Misadventures, for being a breath of fresh air in the 'women's interest' section of Barnes & Noble."

- Barnes & Noble Shopper

You Really Need To Read This

"So excited to get another issue of Misadventures in the mail! If you're an outdoorsy lady—or just dig good writing and pretty pictures—then you really need to read this."

- Caitlin Constantine, Fit & Feminist

We Read Every Word

"Our first issue of Misadventures arrived a few weeks ago and we’re still displaying it in the most prominent spot on the coffee table. The matte pages are filled with inspiring photography, illustrations and witty accounts by women who, it turns out, have adventures outdoors too. We read every word."

- SortaOutdoorsy.com

If You're Not Already Obsessed With Them....

"How much do you love print magazines for and by women??! A LOT. If you’re not already obsessed with them, Misadventures is a magazine all about women in the outdoors, exploring the world, doing cool stuff and being adventurous. You will not regret this subscription decision, I promise."

- Autostraddle

Here’s our most recent issue (Summer 2018 – click to peruse):

Who reads Misadventures?

The magazine’s combination of unique content and compelling design have attracted an engaged audience who want quality in all their lifestyle choices—food, gear, apparel, design, travel and more. Our targeted audience ensures that your marketing budget goes further to reach a dedicated niche of women passionate about the outdoors.

Unlike our competitors, we keep a keen eye on the complex and multifaceted identity of the modern woman. In our pages, readers encounter intersections between their many interests, and discover stories to inspire their own wandering spirit.

Where are Misadventures readers located?

Misadventures subscribers are generally urban, with the largest concentrations in the San Francisco Bay, New York, D.C., Denver, and Chicago areas, and sizable readerships in Seattle, Portland, Boston, and Boulder. A sure-fire sign of a Misadventures community and high subscriber rate is a small city with thriving outdoors, food, and art scenes, and a young population.

DEMOGRAPHICS

85% Women / 15% Men

25-34 Average Age

$75-100K Average HHI

52% Married / 48% Single

81% College Educated or Higher

CONSUMER BEHAVIORS

BUYING STYLES

Premium brands

Ethnic explorers

Natural living

Fresh & healthy

PURCHASE BEHAVIORS*

% More Likely To Make Purchase Type

100% – Business

50% – Sports & Outdoor

43% – Household Product

25% – Home & Garden

21% – Clothing

11% – Health & Beauty

*Datalogix, Epsilon, & Acxion

Misadventuresmag.com is the authority on women pushing the boundaries of exploration, expectation, extreme sport, the outdoors, and beyond.

We fill a specific gap in online publishing by delivering quality content to a long-ignored and growing audience.

Our website takes the elements that have always set Misadventures apart—our unique mission, high standards for editorial, access to talent, and loyal community of readers and contributors—and optimizes them for a digital audience.

The site is a travel and outdoors resource as well as the home of eye-opening stories and photography. We feature profiles of women pioneers, how-to guides on everything from better bug spray to camping cocktails, gift and gear recommendations, and information on adventure opportunities. Our essays and articles focus on what matters most to misadventurers: How do you motivate yourself over that mountain? What’s it like to travel solo? Which adventures should you tackle next? All this is delivered in our innovative, signature style that separates us from other outdoors magazines.

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WEBSITE DEMOGRAPHICS

57% Women / 42% Men

25-34 Average Age

WEBSITE ANALYTICS

Monthly Average:

45K pageviews

12K individual users

2.2 pages/session

1.30 session duration

SOCIAL AUDIENCE

9.1K+ Twitter

15.2K+ Instagram

8.1K+ Facebook

4.5K+ Newsletter Sign-Ups

I Love Misadventuresmag.com

“I love misadventuresmag.com and go to it for inspiration, community, recommendations and amusement.”

- Surveyed Reader

Women-Centric News

“I go to misadventuresmag.com for women-centric news and good writing relevant to the outside-lovers among us. And it seems like women-centric, in practice, means a degree of humility and honesty without bravado that's so common in other (male-dominated) outdoor forums.”

- Surveyed Reader

A Deliberate Search

“I found misadventuresmag.com through a deliberate search for an outdoors- and fitness-focused women's magazine that wasn't focused on ‘eating clean’ or ‘getting your best body’.”

- Surveyed Reader

Kickass Female Perspective

"I come to you to get kickass female perspective on outdoor adventures. It's like Adventure Journal for women... REAL women. I don't want to see pictures of chicks in their bikinis playing in some mountain stream. I want stories and images of us suffering up the side of a mountain or crushing some climb."

Files should be delivered at minimum 300 dpi, CMYK, as a PDF or as packaged InDesign files.

RATES

For advertising rates, contact Sarah Connette at sarah@misadventuresmag.com. We have a whole host of packages and can tailor them to your marketing needs. From print and online ads, to native content and social media marketing, we can offer a range of ways to engage with our targeted audience.

Web

SPECS

Homepage banner: 728 x 90 or 970 x 90

Sidebar: 336 x 280

Footer: 336 x 280

RULES & REGULATIONS

Discounts offered for larger programs.

Design should adhere to your own aesthetic.

RATES

For advertising rates, contact Sarah Connette at sarah@misadventuresmag.com.We have a whole host of packages and can tailor them to your marketing needs. From print and online ads, to native content and social media marketing, we can offer a range of ways to engage with our targeted audience.