Lovely Package

Curating the very best packaging design

Recent Capilano University graduate Jenny Kim sent in one of her projects.

“The name Milli is short for ‘millimeters,’ the unit that measures the size of bullets. It is also short for ‘millisecond,’ which is often the margin of victory in a foot race. The shoe is placed inside a bullet-shaped box, a symbol of power and speed.”

really feeling the design. are these shoes real? if so what are they called?

casey June 15th, 2009 @ 12:46 pm

this is kind of weird.

Anna August 4th, 2011 @ 2:44 am

Wonderful design! I would get a pair of shoes packed in that bullet box for my gun-aficionado brother and he’d keep that box as a center piece in his room.

hun March 25th, 2015 @ 7:20 pm

bullets also kill… and they are a symbol of war, not speed and power!… Onitsuka Tiger was founded because Mr. Onitsuka wanted to help the youth of Japan after WWII, and he believed the way out of that in through sports… the brand wouldn’t agree on this concept… something to think about