Packaging: Innovations With a Pop

Robert Long, Senior VP for R&D and Technical Governance at The Coca-Cola Company, North America, talking about Coca-Cola's innovative packaging at Walmart's Sustainability Milestone meeting.

(Photo Credit: )

Recently I attended Walmart’s Sustainability Milestone meeting and
shared some of the exciting packaging work we are pursuing at
Coca-Cola. This year, Coca-Cola announced new global commitments
renewing our focus on water, energy and packaging.

We are taking a broad approach to reducing our packaging impact that
includes thoughtful design of our primary packaging, and consideration
of materials used throughout our supply chain. Coca-Cola aims to
improve the sustainability of its packaging platform through a
multi-layered strategy. This includes reducing the material we use in
our packaging, improving recyclability, increasing recycled content,
increasing packaging recovery rate, and introducing innovations like the
PlantBottle™.

Coca-Cola is active on a number of fronts to improve the
recyclability of our packaging. This month, we will begin selling our
holiday bottle at Walmart stores which includes a new recycle friendly
shrink sleeve label.

Looking for more on the new sleeve label and Coca-Cola's packaging innovations with Walmart? You can find the rest of the post on Walmart's The Green Room.

Robert Long is Senior VP for R&D and Technical Governance at The Coca-Cola Company, North America