Promotionshttp://www.dealernews.com/taxonomy/term/22/all
enBell Helmets sponsoring Ricky Carmichael Daytona Amateur Supercrosshttp://www.dealernews.com/dealernews/article/bell-helmets-sponsoring-ricky-carmichael-daytona-amateur-supercross
<!--paging_filter--><p>SCOTTS VALLEY, Calif. &ndash; <a href="http://www.bellhelmets.com" target="_blank">Bell Helmets</a> will be the official helmet sponsor and the presenter of the Holeshot Award for this year&rsquo;s <a href="http://racedaytona.com" target="_blank">Ricky Carmichael Daytona Amateur Supercross</a>. The event will be held during Bike Week at Daytona International Speedway.</p>
<p>Each racer in the event will be eligible to win the Bell Helmet Holeshot Award. Bell will award a $100 gift certificate to each holeshot winner in the 35 final class motos.</p>
<p>&ldquo;Bell Helmets takes a lot of pride in being the official helmet of Ricky Carmichael Daytona Amateur Supercross,&rdquo; said Bell Powersports Marketing Manager Rob Salcedo. &ldquo;We are excited to be on site in our Mobile Custom-Fit Van doing head scans and offering Moto-9 helmet demos. We will also be showcasing the all-new Moto-9 Flex, so make sure to stop by our display and check out our line of off-road helmets.&rdquo;</p>
<p><em>From a press release&nbsp;</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Mar 2, 2015</span> </div>
</div>
</div>
Aftermarket NewsPromotionsMarketing Resource CenterMarketingMon, 02 Mar 2015 22:03:12 +0000bdolgner22883 at http://www.dealernews.comSIDI signs on as official boot of AMA recreational riding serieshttp://www.dealernews.com/dealernews/article/sidi-signs-official-boot-ama-recreational-riding-series
<!--paging_filter--><p>PICKERINGTON, Ohio &ndash; SIDI will be the official boot of the Beta AMA National Dual Sport Series, the Yamaha Super T&eacute;n&eacute;r&eacute; AMA National Adventure Riding Series and the AMA Premier Touring Series. </p>
<p><a href="http://www.americanmotorcyclist.com/riding/" target="_blank">AMA</a> members who participate in events sanctioned by one of the series will earn chances to win two pairs of SIDI boots. </p>
<p>&ldquo;SIDI is well known in the market for producing extremely comfortable boots of the highest quality with many safety features,&rdquo; said AMA Chief Operations Officer Jeff Massey. &ldquo;SIDI Crossfire, Adventure and Sidi&rsquo;s Gore-Tex boots perfectly match the riding conditions and performance demands that AMA members encounter in our recreational riding series. We warmly welcome their support, and we trust that series participants will do so, as well.&rdquo; </p>
<p>&ldquo;The AMA has been doing a great job for a very long time providing riders with more and more riding opportunities for all motorcyclists, and Sidi is very proud to be a part of their program for many years to come,&rdquo; said Bill Berroth of <a href="http://www.motonation.com" target="_blank">Motonation</a>, Sidi&rsquo;s U.S. importer. </p>
<p>The Beta AMA National Dual-Sport Series, created by the AMA in 1987, has become increasingly popular as off-road and street riders alike have turned to dual-sport recreation to experience the freedom of two wheels. </p>
<p>When larger adventure bikes grew in popularity, the AMA started the Yamaha Super T&eacute;n&eacute;r&eacute; AMA National Adventure Series to appeal to riders of these bikes. This series also has grown and now boasts rounds in all regions of the continental United States. </p>
<p>The AMA Premier Touring series describes the premier road riding events and challenges on the AMA calendar. It includes AMA Grand Tours, AMA National Rallies, AMA Gypsy Tours and more. </p>
<p><em>From a press release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Mar 2, 2015</span> </div>
</div>
</div>
Aftermarket NewsPromotionsMarketing Resource CenterMarketingMon, 02 Mar 2015 16:15:50 +0000bdolgner22881 at http://www.dealernews.comIndian's T-shirt swap takes a poke at competitorshttp://www.dealernews.com/dealernews/article/indians-t-shirt-swap-takes-poke-competitors
<!--paging_filter--><p>MINNEAPOLIS, Minn. - Indian Motorcycle is taking a swipe at other manufacturers with a new &quot;Switch Your Gear&quot; T-shirt trade-in offer to riders across the United States and Canada through March 31.</p>
<p>The promotion encourages riders to visit their nearest Indian Motorcycle dealer and donate a new or gently used T-shirt advertising a competing motorcycle brand. In exchange, the donor will receive a brand new Indian Motorcycle T-shirt. Dealers will donate the collected shirts to a local charity of their choice.</p>
<p>&quot;Our dealers are experiencing a remarkable influx of riders eager to convert from older, established motorcycle brands and join the Indian Motorcycle family,&quot; said Scott Meek, marketing director for Indian Motorcycle. &quot;With the new riding season at our doorstep, we&#39;re happy to take riders&#39; unwanted motorcycle shirts off their hands and outfit them with cool new Indian shirts for spring.&quot;</p>
<p>Indian Motorcycle dealers are offering a &quot;Ride the American Original&quot; promotion through Feb. 28. Riders who own Harley-Davidson motorcycles can receive a $1,000 bonus off the purchase of a 2015 Indian Chief Classic, Vintage, Chieftain or Roadmaster with proof of Harley-Davidson ownership.</p>
<p><em>From a press release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Feb 16, 2015</span> </div>
</div>
</div>
NewsOEMPromotionsMarketing Resource CenterConsumer NewsHomepageMarketingTue, 17 Feb 2015 03:36:03 +0000hwagner22792 at http://www.dealernews.comDunlop is MotoAmerica spec tire for AMA Superbike, support classeshttp://www.dealernews.com/dealernews/article/dunlop-motoamerica-spec-tire-ama-superbike-support-classes
<!--paging_filter--><p>COSTA MESA, Calif. - Dunlop will continue to be the exclusive tire supplier of the MotoAmerica AMA/FIM North American Road Racing Series, the race organization announced. This is the tire brand&#39;s seventh consecutive year as the spec tire of the AMA Superbike Series and its support classes.</p>
<p>Racers competing in the premiere MotoAmerica Superbike, Superstock 1000 and Supersport classes will use Dunlop&#39;s KR448 and KR449 racing slicks while the Superstock 600 racers will use Dunlop&#39;s GPA-Pro DOT tires built in Dunlop&#39;s factory in Buffalo, N.Y. KTM 390 Cup machines will run on Dunlop Alpha 13s, MotoAmerica announced.</p>
<p>&quot;Dunlop has always been a big part of AMA Superbike racing and I&#39;m glad they&#39;re stepping up to do so again in 2015,&quot; said MotoAmerica President Wayne Rainey. &quot;I had great success using Dunlops during my career and they were a big part of my World Championship in 1991. I know our racers and teams will be happy to have Dunlops on their motorcycles for the coming season.&quot;</p>
<p>Dunlop will offer the same tires used in the MotoAmerica AMA/FIM North American Road Racing Series to its club racers across the country.</p>
<p>&quot;Dunlop has supported American road racing longer than any other tire company, and we&#39;ve been the exclusive tire supplier since 2009,&quot; said Mike Buckley, Dunlop&#39;s senior vice president of sales, marketing and R&amp;D. &quot;Our commitment to the paddock has never been greater, and we&#39;re very excited to extend our exclusive agreement into 2015 with MotoAmerica.&quot;</p>
<p><em>From a press release</em></p>
<p>&nbsp;</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Jan 18, 2015</span> </div>
</div>
</div>
Latest UpdatesAftermarketNewsPromotionsMarketing Resource CenterParts & Service ManagementHomepageMarketingServiceMon, 19 Jan 2015 00:06:54 +0000mslepicka22536 at http://www.dealernews.comThe Thank-U Company: Trophies build loyalty, brandinghttp://www.dealernews.com/dealernews/article/thank-u-company-trophies-build-loyalty-branding
<!--paging_filter--><p><a href="/sites/www.dealernews.com/files/images/120614_TheThankUCompany.jpg" target="_blank"><img alt="" src="/sites/www.dealernews.com/files/images/120614_TheThankUCompany.jpg" style="width:220px; height:147px; margin:5px; float:right" /></a>DEALER EXPO, Chicago, Ill. &ndash; The Thank-U Company thinks that customers deserve a trophy rather than yet another e-mail. The company has found that customer appreciation tokens are making a resurgence, and they can lead to both increased loyalty and dealer branding.</p>
<p>Todd Moniz, General Manager of <a href="http://www.thank-u.com" target="_blank">The Thank-U Company</a>, said that most people are inundated with too much e-mail these days. Our mailboxes used to be stuffed with junk mail, and now the same thing is happening with our e-mail inboxes.</p>
<p>To stand out from the rest, some dealers are turning to the traditional methods of contacting customers, and The Thank-U Company customizes mailers, post cards and other pieces of tangible marketing collateral for dealers.</p>
<p>But the real winner, Moniz said, are customizable trophies that some dealers give to everyone who purchases one of their vehicles. After a purchase, the dealer submits the customer&rsquo;s name, VIN and vehicle color to The Thank-U Company. Within 14 business days, a trophy featuring the customer&rsquo;s information and an image of their vehicle is ready to go. The dealer&rsquo;s logo is included, too.</p>
<p>&ldquo;That&rsquo;s something they&rsquo;re showcasing at their office or showing their friends, and it&rsquo;s drawing more business back into the dealership,&rdquo; said Moniz. Not only does the trophy serve as advertising for the dealer, but it can help generate the kind of loyalty that keeps a customer coming back. &ldquo;The bike sale is important, but we want them to come back in for service and parts and other options.&rdquo;</p>
<p>Moniz thinks that physical tokens and marketing pieces will continue to gain traction in the future. He said, &ldquo;This is kind of that lost niche that everybody is falling back on now.&rdquo;</p>
<p>The Thank-U Company has their trophies, mailers and other customizable pieces on display at booth 1009 at the 2014 Dealer Expo.</p>
<p>&nbsp;</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Dec 6, 2014</span> </div>
</div>
</div>
Latest UpdatesNewsPromotionsMarketing Resource CenterDealer Expo UpdateHomepageMarketingSat, 06 Dec 2014 20:11:10 +0000bdolgner22258 at http://www.dealernews.comYamaha giving away SxS in 'Real Tough' sweepstakeshttp://www.dealernews.com/dealernews/article/yamaha-giving-away-sxs-real-tough-sweepstakes
<!--paging_filter--><p>CYPRESS, Calif. &ndash; <a href="http://www.yamahaoutdoors.com" target="_blank">Yamaha Motor Corp., U.S.A.</a>, has partnered with <a href="http://Agriculture.com">Agriculture.com</a> and Successful Farming to give away a Viking three-person Side-by-Side (SxS) or Viking VI six-person SxS in its &#39;Real Tough&#39; sweepstakes.</p>
<p><img alt="" src="/sites/www.dealernews.com/files/images/15SXS_Viking_GR_2bike_B1_005WEB.jpg" style="width:220px; height:147px; margin:5px; float:left" />Applications will be accepted <a href="http://realtoughsweepstakes.com">online</a>&nbsp;until 11:59 p.m. CST on Dec.&nbsp;29.</p>
<p>The winner of the sweepstakes will have their pick between a Viking or Viking VI, both assembled at Yamaha&rsquo;s factory in Newnan, Georgia. The Viking is a three-person vehicle with electric power steering, automatic transmission and a driver-directed four-wheel drive system. The Viking VI has many of the features of the Viking, but offers an extended cab with maximum headroom, legroom and shoulder room for six occupants.</p>
<p>&ldquo;Through the partnership with Agriculture.com and Successful Farming, Yamaha is celebrating the rural lifestyle and supporting friends and customers who really put these Vikings to work,&quot;&nbsp;said Steve Nessl, marketing manager for Yamaha&rsquo;s ATV/SxS group.</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Dec 1, 2014</span> </div>
</div>
</div>
NewsOEMPromotionsMarketing Resource CenterHomepageMarketingMon, 01 Dec 2014 16:32:12 +0000vguerrieri22188 at http://www.dealernews.comFLY Racing signs Rockstar Energy Racing Husqvarna teamhttp://www.dealernews.com/dealernews/article/fly-racing-signs-rockstar-energy-racing-husqvarna-team
<!--paging_filter--><p><img alt="" src="/sites/www.dealernews.com/files/images/111414_FLYHusky.jpg" style="width:220px; height:114px; margin:5px; float:right" />BOISE, Idaho - <a href="http://www.flyracing.com" target="_blank">FLY Racing</a> has signed the Rockstar Energy Racing Husqvarna team to a multiyear deal to promote its professional motocross racewear. Team riders Martin Davalos, Zach Osborne and Zach Bell will compete in the Supercross and outdoor Pro Motocross series wearing FLY Racing&rsquo;s Evolution, Kinetic and Lite Hydrogen racewear lines. &nbsp;</p>
<p>&ldquo;We are happy to be a part of such a professional program with such good people and riders. We&rsquo;re excited to see what this team and these riders can do this year, and we look forward to them winning some races in 2015 for the FLY Racing brand,&rdquo; said FLY Racing CEO Craig Shoemaker.</p>
<p>The team riders will start their 2015 season in Supercross, which begins in January at Anaheim Stadium in California.</p>
<p><em>From a press release.</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Nov 14, 2014</span> </div>
</div>
</div>
AftermarketNewsOEMPromotionsMarketing Resource CenterHomepageMarketingFri, 14 Nov 2014 20:17:18 +0000bdolgner22109 at http://www.dealernews.comHelping With Horsepower builds custom bike for Abbott House rafflehttp://www.dealernews.com/dealernews/article/helping-horsepower-builds-custom-bike-abbott-house-raffle
<!--paging_filter--><p>MITCHELL, S.D.&nbsp;<strong>&ndash;</strong> The <a href="https://www.facebook.com/pages/Helping-With-Horsepower/143438539091872" target="_blank">Helping with Horsepower</a>&nbsp;Bike Rebuild Program is helping the <a href="http://www.abbotthouse.org/" target="_blank">Abbott House</a>&nbsp;celebrate its 75th anniversary by repairing and customizing a 2001 Harley-Davidson Road King to auction.</p>
<p><a href="/sites/www.dealernews.com/files/images/DSC_3042WEB.jpg"><img alt="" src="/sites/www.dealernews.com/files/images/DSC_3042WEB.jpg" style="width:220px; height:146px; margin:5px; float:left" /></a>Forty girls from the ages of 9-17, all residents of the Abbott House, a home dedicated to proving education, empowerment and encouragement for at-risk girls, helped volunteer facilitators - Klock Werks&#39; Laura Klock, Karlee Cobb, and Jennifer Bainbridge - to customize the bike. Their help included creating a 75th anniversary design, choosing fender and handlebar options, installing parts and changing the wheels and tires.</p>
<p>The bike includes a vintage-style sidecar to symbolize&nbsp;the power and impact the Abbott House has had on children and their families for 75 years.</p>
<p>&ldquo;It&rsquo;s always so amazing how each of these projects mirror the challenges Abbott House girls face as they overcome abuse and neglect and learn to love themselves again,&rdquo; said Klock, president of Helping With Horsepower. &ldquo;This year&rsquo;s project motorcycle, like many of the girls, came to us torn down and neglected. It needed rebuilding, but had a beautiful diamond cut sparkling&rdquo; motor that the girls noticed immediately. The bike was named Star, appropriately, because we all have a shining star inside of us, we just need some help with the rest of the transformation as we grow into something amazing and beautiful.&rdquo;</p>
<p>Eric Klooz, director of the Abbott House, said the bike reconstruction project has had a positive impact on the girls at the home.</p>
<p>&ldquo;As the girls learn the various types and uses of tools and how to remove motorcycle parts, they also learn life skills, such as perseverance, team work, and problem solving.&nbsp; In addition, the financial impact of the motorcycle raffles has been significant. We are proud to draw the winner of this year&rsquo;s project motorcycle at our 75<sup>th</sup> Anniversary Celebration.&rdquo; Klooz said.</p>
<p>The Abbott House 75<sup>th</sup> Anniversary Celebration will be Nov. 15, and will feature Billy Mills, former South Dakotan and 1964 10,000 meter Olympic gold medalist, as guest speaker. The winner of Star will be drawn as part of the program. Raffle tickets can be bought online at&nbsp;<a href="http://www.abbotthouse.org/">www.abbotthouse.org</a>&nbsp;until the night of the celebration. Banquet tickets can be purchased by calling 605-996-2486 or emailing <a href="mailto:deidraw@abbotthousesd.com">deidraw@abbotthousesd.com</a>.</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Nov 10, 2014</span> </div>
</div>
</div>
PromotionsMarketing Resource CenterConsumer NewsMarketingMon, 10 Nov 2014 14:56:03 +0000vguerrieri22071 at http://www.dealernews.comSnowmobile bandana raises trail maintenance fundshttp://www.dealernews.com/dealernews/article/snowmobile-bandana-raises-trail-maintenance-funds
<!--paging_filter--><p>BERGLAND, Mich. &ndash; Local retailers are working to support snowmobile trail grooming, one bandana at a time. Merchants including <strong>Bergland Snowmobile</strong> are selling bandanas to support trail grooming.</p>
<p><img alt="" src="/sites/www.dealernews.com/files/images/WalleyeLodgeGroomerDonation9.jpg" style="width:200px; height:113px; border-width:0px; border-style:solid; margin:4px; float:right" />James Eismueller, owner of the Walleye Lodge, has been coming to the Upper Peninsula to snowmobile for almost 30 years.&nbsp;Two years ago he bought the Walleye Lodge and when he was unpacking his belongings, he found a snowmobile bandana from the area that he had been carrying around with him for at least 20 years.&nbsp;</p>
<p>Eismueller recruited the support of 20 local business partners,&nbsp;created a new 2014 Lake Gogebic Area snowmobile bandanna and businesses throughout Lake Gogbic, Ewen, Bruce&rsquo;s Crossing, Watersmeet and Rockland areas put them out for sale.&nbsp;A portion of every sale went to the Gogebic Area Groomers, Inc. who last year groomed almost 28,000 miles of snowmobile trails and logged about 4,000 man-hours.</p>
<p>The businesses presented a check for almost $1,000 to the Gogebic Area Grooming Oct. 13. The bandanas are still available at the participating merchants.</p>
<p><em>From a press release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Oct 21, 2014</span> </div>
</div>
</div>
NewsPromotionsMarketing Resource CenterRetailHomepageMarketingTue, 21 Oct 2014 13:02:17 +0000hwagner21952 at http://www.dealernews.comISMA, OPEI join for 'Look Before You Pump' campaignhttp://www.dealernews.com/dealernews/article/isma-opei-join-look-you-pump-campaign
<!--paging_filter--><p><span style="font-size:12px">ALEXANDRIA, Va. -- The International Snowmobile Manufacturers Association has partnered with the&nbsp;</span><a href="http://www.opei.org/" style="font-size:12px">Outdoor Power Equipment Institute</a><span style="font-size:12px">&nbsp;in the&nbsp;</span><a href="http://www.lookbeforeyoupump.com" style="font-size:12px">&lsquo;Look Before You Pump&rsquo;</a><span style="font-size:12px">&nbsp;campaign, an ethanol education and consumer protection program. </span></p>
<p><span style="font-size:12px">The campaign reminds consumers to always use fuels containing no greater than 10 percent ethanol when powering their outdoor power equipment or other non-road product, such as boats, snowmobiles and motorcycles, not designed for higher ethanol fuel blends.</span></p>
<p><span style="font-size:12px">&ldquo;it is important our customers know their fuel selection is important,&rdquo; said ISMA president Ed Klim.</span></p>
<div>
<span style="font-size:12px"><a href="http://www.snowmobile.org/">ISMA</a> will distribute</span><span style="font-size:12px">&nbsp;messaging and materials to its membership and other stakeholders.</span></div>
<p><span style="font-size:12px">The campaign was created by the </span><span style="font-size:12px">OPEI, an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers. It&#39;s known best for its emblematic </span><span style="font-size:12px">prominent, red warning hand symbol</span><span style="font-size:12px"> indicating &lsquo;OK&rsquo; for 10 percent ethanol and &lsquo;No&rsquo; for mid-level ethanol blends (such as E15, E30, E85).&nbsp; </span></p>
<p><span style="font-size:12px">The campaign was launched in October 2013, in response to higher ethanol blended fuels containing being made available in the marketplace for &lsquo;flex-fuel&rsquo; automobiles, and to warn consumers not to inadvertently mis-fuel their engine products not designed to handle these higher ethanol fuel blends.</span></p>
<p><span style="font-size:12px">A summer 2013&nbsp;</span><a href="http://opei.org/new-survey-finds-majority-of-consumers-unaware-of-risk-and-illegality-of-using-higher-ethanol-fuel-blends-in-outdoor-power-equipment-and-other-engine-products/" style="font-size:12px">OPEI/Harris Interactive study</a><span style="font-size:12px">&nbsp;shows the vast majority of Americans (71 percent) are &ldquo;not at all sure&rdquo; if it is illegal or legal to put high level ethanol gas (i.e., anything greater than 10 percent ethanol) into engines such as those in boats, mowers, chain saws, snowmobiles, generators and other engine products.</span></p>
<div>
<span style="font-size:12px">&ldquo;The level of support for &lsquo;Look Before You Pump&rsquo; continues to grow,&rdquo; said Kris Kiser, president and CEO of OPEI. &ldquo;No one wants to damage or destroy their equipment. But the changing fuel marketplace demands education, as evidenced by retailers, dealers, and manufacturers &mdash; and now major industry organizations such as ISMA &mdash; being more proactive in telling American consumers and business owners to be more mindful when selecting the right fuel for their products.&rdquo;</span></div>
<p><span style="font-size:12px">The National Marine Manufacturers Association also joined forces with OPEI this summer in spreading the campaign messaging, and major retail outlets including Lowe&rsquo;s, Walmart and True Value, as well as independent dealers, began using the &lsquo;Look Before You Pump&rsquo; message in their stores and in customer circulars and catalogs this past year.</span></p>
<p><span style="font-size:12px">Subsequent research in April 2014 through a Scripps Howard Under One Roof&nbsp;</span><span style="font-size:12px">panel survey shows that just over 72 percent are not aware that new fuels are available for certain automobiles on the market that are illegal for use in outdoor power equipment and all other non-automobile engine equipment. Just over 28 percent of respondents to the survey said they select the same gasoline for their outdoor power equipment as they do for their car or truck. Just over 12 percent said they select fuel by price, while more than 43 percent select fuel as stated in their owner&rsquo;s manual.</span></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Oct 7, 2014</span> </div>
</div>
</div>
NewsSales Resource CenterPromotionsRegulatoryMarketing Resource CenterSnowmobilesConsumer NewsHomepageMarketingSalesTue, 07 Oct 2014 19:16:37 +0000vguerrieri21819 at http://www.dealernews.comHarley-Davidson, 'Sons of Anarchy' gear up for final ridehttp://www.dealernews.com/dealernews/article/harley-davidson-sons-anarchy-gear-final-ride
<!--paging_filter--><p><img alt="" src="/sites/www.dealernews.com/files/images/HD-SOA Final Ride.jpg" style="color:rgb(0, 0, 0); font-family:Arial, sans-serif; width:190px; height:288px; margin:5px; float:right" /></p>
<div>
<span style="color:black; font-family:Arial, sans-serif; font-size:10pt">MILWAUKEE, Wis. -- Harley-Davidson</span><span style="color:black; font-family:Arial, sans-serif; font-size:10pt">&nbsp;and &quot;Sons of Anarchy&quot; are offering a fan a chance to watch the show&#39;s finale at a viewing party at the local Harley-Davidson dealer, hosted by the show&#39;s stars, <a href="http://www.imdb.com/name/nm0167649/">Kim Coates</a> and <a href="http://www.imdb.com/name/nm0744331/">Theo Rossi</a>.&nbsp;</span></div>
<p><span style="font-size:10.0pt; font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black">Entrants can register through Oct. 31 at&nbsp;</span><a href="http://globalmessaging1.prnewswire.com/clickthrough/servlet/clickthrough?msg_id=7822527&amp;adr_order=1397&amp;url=aHR0cDovL3d3dy5oLWQuY29tL3NvYQ%3D%3D" style="font-family:Arial, sans-serif; font-size:10pt" target="_blank">www.h-d.com/soa</a>.&nbsp;<span style="color:black; font-family:Arial, sans-serif; font-size:10pt">The lucky fan will also take home a 2015 &quot;SOA&quot; Harley-Davidson with a customized tank. &quot;Sons of Anarchy&quot; airs at 10 p.m. Eastern and Pacific on Tuesdays on FX. The season finale is scheduled to air Dec. 9.</span></p>
<p><span style="font-size:10.0pt; font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black"></span></p>
<p><span style="color:black; font-family:Arial, sans-serif; font-size:10pt">&quot;The last seven seasons have been a hell of a ride,&quot; said Dino Bernacchi, U.S. marketing director at Harley-Davidson. &quot;In true Harley and SAMCRO style, we&#39;re putting fans front and center with an &#39;SOA&#39;-inspired motorcycle and a viewing party they&#39;ll never forget.&quot;</span></p>
<p><span style="font-size:10.0pt; font-family:&quot;Arial&quot;,&quot;sans-serif&quot;; color:black">Members of the fictional Sons of Anarchy Motorcycle Club have ridden Harley-Davidson Street Bobs since the show began. A special team at Harley-Davidson collaborated with the &quot;SOA&quot; production team to customize more than 100 motorcycles for the show. From &quot;club style&quot; cruisers to touring bikes, each motorcycle began as a stock showroom model. </span></p>
<p><em>From a news release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Oct 7, 2014</span> </div>
</div>
</div>
V-TwinPromotionsMarketing Resource CenterHomepageMarketingTue, 07 Oct 2014 13:33:05 +0000vguerrieri21815 at http://www.dealernews.comAnswer Racing sponsors Wilson for 450 Supercross, Outdoor Nationalshttp://www.dealernews.com/dealernews/article/answer-racing-sponsors-wilson-450-supercross-outdoor-nationals
<!--paging_filter--><p><img alt="" src="/sites/www.dealernews.com/files/images/ansrwilson.JPG" style="width:220px; height:115px; margin:5px; float:right" />IRVINE, Calif. - Answer Racing announces the signing of Dean Wilson, who will ride for the Red Bull KTM Factory team in the AMA 450 Supercross series as well as for the AMA 450 Outdoor Nationals.</p>
<p>&quot;So happy to be part of the Answer Brand,&quot; said Wilson. &quot;I&#39;m excited for a fresh change. I think Answer has some of the best-looking gear out there, and can&#39;t wait to wear it in the years to come.&quot;</p>
<p>Answer&#39;s contract with Wilson is for &quot;2015 and beyond,&quot; according to the company.</p>
<p>&quot;We couldn&#39;t be more excited to have Dean Wilson join the Answer racing family as he enters into his first full-time 450 season,&quot; said Answer Brand Manager Randy Valade. &quot;Dean&#39;s youthful energy and approachable demeanor makes him the perfect fit for the Answer brand.&quot;</p>
<p><em>From a press release</em></p>
<p>&nbsp;</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Oct 6, 2014</span> </div>
</div>
</div>
AftermarketNewsPromotionsMarketing Resource CenterHomepageMarketingMon, 06 Oct 2014 16:42:52 +0000mslepicka21800 at http://www.dealernews.comApply for Fulmer Helmets race sponsorshipshttp://www.dealernews.com/dealernews/article/apply-fulmer-helmets-race-sponsorships
<!--paging_filter--><p>MEMPHIS, Tenn. -- Fulmer Helmets and Apparel announced it is taking applications for race sponsorship during the 2015 racing season.</p>
<p>The company encourages riders of every skill level and sport to submit a resume. Depending on experience level, selected riders may qualify for various levels of sponsorship from free helmets and gloves to additional gear and possible financial support.</p>
<p>Resumes can be submitted directly to Fulmer Helmets and Apparel directly at its&nbsp;<a href="http://www.fulmerhelmets.com/team-fulmer/sponsorship">website</a> or via <a href="mailto:Info@fulmerco.com?subject=Dealernews%20article%20about%20sponsorship%20opportunities">email</a>. The application deadline is Dec. 15.</p>
<p><em>From a news release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Sep 4, 2014</span> </div>
</div>
</div>
AftermarketNewsPromotionsMarketing Resource CenterHomepageMarketingThu, 04 Sep 2014 18:30:18 +0000vguerrieri19922 at http://www.dealernews.comPolaris partners with Golden Gopher footballhttp://www.dealernews.com/dealernews/article/polaris-partners-golden-gopher-football
<!--paging_filter--><p>MINNEAPOLIS, Minn. &ndash; Polaris Industries Inc. will be a 2014 corporate partner for the University of Minnesota&rsquo;s Golden Gopher football program.</p>
<p>The year-long partnership, with <a href="http://www.gophersports.com/">University of Minnesota Athletics</a> and its multimedia rights holder, Learfield Sports&rsquo; Gopher Sports Properties, will begin this fall and will provide various opportunities for fan and customer engagement with dealer incentives and prize giveaways, including the grand prize giveaway of a new 2015 Polaris accessorized <a href="http://www.polaris.com/en-us/ranger-utv">Ranger</a> XP 900<em>. </em></p>
<p>The partnership will also provide increased visibility for Polaris as the presenting sponsor of the <em>Gopher Tailgate</em> pregame show on the statewide Gopher Radio Network, along with signage at the stadium and digital and social media content among other things.</p>
<p>From a news release</p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Sep 3, 2014</span> </div>
</div>
</div>
PromotionsMarketing Resource CenterMarketingWed, 03 Sep 2014 21:05:04 +0000vguerrieri19917 at http://www.dealernews.comDocumentarians get help from Indian to find 'American Dream'http://www.dealernews.com/dealernews/article/documentarians-get-help-indian-find-american-dream
<!--paging_filter--><p>NEW YORK -- A pair of British documentary producers will be traversing the United States on <a href="http://www.indianmotorcycle.com/en-us">Indian motorcycles</a> in search of the American Dream.</p>
<p><img alt="" src="/sites/www.dealernews.com/files/images/Todd Williams (left) and James Marshall of the American Dream Project.jpg" style="width:220px; height:140px; margin:5px; float:left" />James Marshall is riding a new Indian Scout and Todd Williams is riding a 2015 Indian Chief Vintage as they set out from New York on Sept. 2, traveling 5,000 miles for a new docuseries, &quot;The American Dream Project,&quot; from <a href="http://happymarshall.com/">Happy Marshall Productions</a>.</p>
<p>Marshall, a native of England, dreamed of living in America, and made it a reality seven years ago. Tired of hearing the United States being run down, he set out on the journey to tell the story of Americans who love the country like he does, with the goal of making the country more hopeful.</p>
<p>Their ride will include a stop in Spirit Lake, Iowa, to see where the Indians they&#39;re riding are built.</p>
<p>They will rely on the kindness of strangers or work for hire, with just $250 between them for food and accommodation. As a result, they&#39;re keeping an active profile on <a href="https://www.facebook.com/pages/The-American-Dream-Project/1518923528329652?ref=hl">Facebook</a>, <a href="https://twitter.com/HMAmericanDream">Twitter</a> and <a href="http://instagram.com/hmamericandream">Instagram</a>. A <a href="https://www.kickstarter.com/projects/513074275/the-american-dream-project?ref=nav_search">Kickstarter </a>campaign has raised nearly $50,000 for production of the documentary.</p>
<p><em>From a news release</em></p>
<div class="field field-article-publish-date">
<div class="field-items">
<div class="field-item odd">
<span class="date-display-single">Sep 2, 2014</span> </div>
</div>
</div>
NewsOEMPromotionsMarketing Resource CenterHomepageMarketingTue, 02 Sep 2014 15:55:52 +0000vguerrieri19897 at http://www.dealernews.com