"When it comes to magazines and magazine media we are not lacking the research that shows the effectiveness of print and its reach. We are lacking people who are willing to translate that research and put it into practice," Says Professor Samir Husni.

The campaign was orchestrated by the auto marketer’s media shop Mindshare, a unit of WPP’s GroupM. Mindshare brought in Architectural Digest -- a Conde Nast publication that was key to multiple aspects of the project.

Summer intern Hannah Dreyfus on her first day at Parade: We did it! Every single one of us has successfully braved day one and survived. If we did not feel cool, we did our best to pretend. If we did not pretend well, we can try again tomorrow.

Other Headlines

Magazine Ad for Sunscreen Features Solar-Powered USB Insert, So Beach Goers Can Charge Their cell Phones in the Sun

The executive leaders of Conde Nast, Meredith, Hearst and Active Interest Media will take the Retail Marketplace stage next week to discuss how they're leveraging the power of print while navigating the explosion of digital distribution. Register today! (June 10-12, Philadelphia)

MPA has created a three-part seminar series for mid- to senior-level magazine, media and advertising professionals--even non-digital folks--focusing on organizing companies around digital production, designing and distributing digital editions, and exploring avenues of monetization.

Retail Marketplace 2013 tackles the most important challenges in retail across the supply chain for print magazines -- driving sales, leveraging change, creating new opportunities and connecting with consumers.

The New Yorker's Amy Davidson looks closer at the latest scandal erupting from the current administration: The government seems to have a list of all the people that Verizon customers called and who called them; how long they spoke; and, perhaps—depending on how precise the cell-phone-tower information in the metadata is, where they were on a given day. But the customers of other providers shouldn’t be reassured: it is likely that this order is simply one of a type—the one that fell off the truck. Whatever complaints their customers may have, there is no reason to think that choosing Verizon is a tell-tale sign of one’s foreign-intelligence value.