competition

Before you can tell a unique story about your business, you need to figure out the defining difference between you and your competition. This unique angle will shape your story. While some look to their competitors to shape their story and their defining difference, we suggest you don’t point out these differences between you and […]

This month, in addition to exploring the website redesign process, we also wanted to introduce a fresh series on competition within your industry. Today we’re going to kick off this series by talking about how to identify your competition. Warning: our findings may surprise you. We’re all in the battle. The battle to capture customers […]

If you’ve been using Google recently, you may have noticed that Google is no longer displaying ads on the right hand side of their search engine results page, as seen below. This move does a couple of things for Google. Mainly, it creates a cleaner user experience when someone is searching. It also creates […]

Instagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010. In fact, it is currently the fastest growing social media platform. However, there […]

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created by being truly authentic and trustworthy. Often times, this is best conveyed via […]

Out with the old, in with the new? Not exactly. The best marketing strategies involve the use of old and new tactics together. Think of old tactics being print publications and traditional mail marketing; new being the obvious, ever-growing, Social Media. Social Media can be used to attract customers, expand markets and inform them of […]

We’re all familiar with the old saying, “If you don’t have something nice to say, don’t say anything at all.” This holds true with what you say about your competition, especially when you’re having a conversation with customers or potential customers. Ethics in sales is extremely important and often-times your word represents your honor. Below […]

We recently came across an article written by New York Times bestselling author and sales guru Jeffrey Gitomer, in which he offered ‘the best tips and tactics for salespeople, by salespeople.’ Gitomer developed a contest on his Facebook page that would give a prize to the person who sent in the best sales tip and he […]