Jarvinen joins from Finnair and brings 20 years aviation experience. He will be responsible for Virgin Atlantic’s network, revenue and loyalty programme, and building the airline’s joint venture partnership with Delta Air Lines.

Jokhoo, meanwhile, joined from British Gas owner Centrica and will take the lead on the airline’s technology transformation, including a more personalised online service and improvements to the Virgin Atlantic mobile app, as well as better tech services at airports.

Virgin Atlantic’s serving senior vice-president technology Don Langford will leave the business along with Kreeger in the New Year.

“With these additions, we are ready to take Virgin Atlantic forwards in 2019 and beyond,” said Weiss. “Juha and Ash both bring deep industry knowledge and expertise in their specific fields, as well as a strong track record of amazing people leadership.

“I know they’ll bring the commitment and passion that makes Virgin Atlantic such a special airline for our customers to fly with and our people to work at.”