EuroSlots has been given a reboot with greater marketing resources, thanks to a new partnership with Scandinavian focused digital agency Power Media Group and their affiliate network Matching Visions. A master affiliate agreement has been signed and Cherry expects increased activity focused on the Pan-European market as a result of the cooperation.

Originally launched in 2012, EuroSlots has received a complete overhaul, and now enjoys the same functionality that has seen Cherry Online brands win the ‘Online Gaming Operator of the Year’ award at the International Gaming Awards in 2014, 2015 and 2016. EuroSlots is thereby lifted to a new level with increased focus on creating a user-friendly, multi-platform experience for the market’s more seasoned casino players.

Mikael Strunge, Partner & Gaming Director at Power Media Group, said: “Cherry has been at the forefront of the gaming industry for years and we are truly happy to partner up with them on a project of this magnitude.” On the question of brand development, Strunge added: “We seek to create a brand that resonates with the serious slot player by offering a level of information and guidance that hasn’t previously been seen in the industry.”

Power Media Group’s affiliate network, Matching Visions, will play a vital part in acquiring traffic sources for EuroSlots through their extensive network of good affiliates in the industry. Dennis Dyhr-Hansen, Director at Matching Visions, said: “Cherry Online and Matching Visions have enjoyed a mutually beneficial partnership for years and I consider this step a natural progression for us. We are truly looking forward to combining our strengths in the operation of the new EuroSlots.”

Jonas Wåhlander, CEO of Cherry Online said: “We’re delighted to bring Power Media Group and Matching Visions into a close partnership with Cherry, in cooperation enabling them to manage effective traffic through their outstanding media department and function as a master affiliate. We’re confident that the combined strengths of Cherry Online and Power Media Group will ensure that EuroSlots will be a force to be reckoned with in the future.”