Friday, November 30, 2012

Free Marketing Techniques

Social media marketing is all the rage and everyone is participating
which is a good thing. So, if you are not on the top four social media
platforms:Facebook, Twitter, LinkedIn and Pinterest...it
is a good idea to become a member and to start social networking on
these sites as soon as possible. These sites will increase your traffic
dramatically if used properly.

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is a very interactive and responsive social network with lots of free
tools that will help you advertise your site. This is a must have tool.
It allows you to advertise your product or service to people who are
interested in your offers. You create your profile and receive points
which allow you to mail to their mailing list.

Additionally, this
site also encourages you to post 2 free press releases a day on their
site with their free press release tool. Your press release will be
listed on Yahoo, Bing, Google and a few other sites. The best part about
this network is that the users on this site are very receptive and
responsive.

Moving up fast is Instagram which is a social media
site that is used on your mobile device. It doesn't matter whether you
have an android or iphone device. The service is very similar to
Pinterest where you pin pictures of your favorite things.

However,
Instagram can only be accessed through your mobile device. Once you
sign up with Instagram via your mobile phone only, you will be able to
put your product or service on the website via your cellphone. It is a
huge and very busy up-and-coming advertising medium.

The great thing about Social networking
is that it is here to stay and Google rewards you for participating on
the social networking scene. Just make sure that you are commenting and
participating as much as your time allows.

No doubt, you are
already a member on Facebook so don't forget that Facebook has fan pages
and groups that you can join and sponsor. Google will reward you by
having your fan pages and group pages show up on their search engine. So
at the very least, set up a fan page for your product or service.

Another
free marketing resource is safelist advertising. This is where you join
a number of safelists that have a certain amount of members that you
are allowed to mail to on scheduled time intervals.
It is a little
time-consuming to set up because in order to make an impact you will
need to be a member of quite a few safelists. You will be required to
sign up for at least 30+ safelists in order for this type of advertising
to be effective.

You will be required to use 2 email addresses.
One email address will be your contact email and the other will be your
list email address. Before you sign up for your safelist accounts you
must have your email accounts set up first. I recommend using gmail
accounts because you are going to receive a lot of email offers from
your lists.

The good thing about safelist marketing is that once
you set this up you will be able to use this system year after year.
Safelist marketing is especially great if you are promoting a free
product as the safelist members are very receptive to free offers.

Traffic
exchanges are another free source of advertising. Although, it seems
rather mindless to sit there and surf websites, this type of advertising
can and will produce sales and leads with your only investment being
your time.

The best feature of traffic exchange advertising is
that the people surfing these sites are usually looking for business
opportunities. Therefore, they will be receptive to your offers. And,
you may be receptive to theirs as well. You might find a great
opportunity!

As mentioned, often people shy away from traffic
exchanges due to the mindless nature of surfing other websites. If you
are of this mindset, and you have children, you can pay them a weekly
allowance to surf these sites for you. It only takes an hour a day or a
few hours a week for you to obtain this free traffic.

Some experts
believe that the banner and text ads convert extremely well on traffic
exchanges. So, make sure that you take the time to advertise your
banners from the programs that you are promoting and place some text ads
as well.

Once you have your safelists and traffic exchanges set
up you can use them year after year. You can purchase credits for both
your safelists and your traffic exchanges or you can simply surf for
credits on the traffic exchanges. If you run out of credits on your
safelist you can purchase credits or simply delete that account and set
up another.

If you are really ambitious you can own your own
safelist or traffic exchange for a very minimal monthly fee. This gives
you another opportunity to advertise your products and services to quite
a bit of traffic because these services are very popular among internet
marketers.

Press release traffic is emerging as a good source of
free traffic as well, especially after the advent of the Panda and
Penguin Algorithm. And, again, you are rewarded by Google for writing
and submitting press releases. There are both free and paid press
release services that you can submit to. Make sure that you do not
over-look this wonderful free source of advertising.

As far as
creating your list, it is usually required that you pay a monthly fee
for some type of autoresponder service in order to collect email
addresses. Therefore, make sure that you save the email addresses that
are being sent to your email inbox. Save them in your contacts and build
your email address list in that way until you are making money online
and are able to afford the monthly fee for an autoresponder.

You
will then be able to send your offers to your contact list, and/or use
their email addresses to have them join your social media programs. This
is a positive step towards building your list and you won't have the
expense of an autoresponder service or the hassle of building a lead
capture page.

The bottom line is that as an internet marketer or
online business owner you will be required to either spend money on
traffic or invest your time in free advertising sources. Some of the
free traffic sources do require time to set them up, but it is either
your investment of money or your investment of your time.

Of
course, You will have to choose between which is most feasible for you,
but an investment of your time is better than doing no advertising at
all!