Corporate News

23-04-2015

TIPA Awards 2015 endorses Nikon D810, D5500 and COOLPIX P610

Three Nikon products have been recently selected as recipients of TIPA Awards 2015, one of the highest accolades for photo and imaging products

SINGAPORE – The Nikon D810, D5500 and COOLPIX P610 have been respectively awarded with the TIPA Awards 2015 for Best Digital SLR Professional Award, Best Digital SLR Entry Level Award, and the Best Superzoom Camera Award, as proudly announced by Nikon Singapore Pte Ltd today.

The prestigious TIPA Awards 2015 is sponsored by the Technical Image Press Association (TIPA), a global authority in the photography and imaging industry. The best photographic and imaging products released between April 1, 2014 and March 31, 2015 were selected for the TIPA Awards 2015 through voting by a panel of 27 editors of prestigious imaging magazines from 16 countries and regions around the world.

“The Nikon commitment to responding to the industry’s expectations of innovative, cutting-edge imaging technology and ergonomics is reflected with the honours we’ve received from TIPA for the D810, D5500 and P610. We are pleased to receive these awards from the TIPA panel, and look forward to emulating the quality of our products to such levels for our users’ experience.” said Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “From the everyday photographers to the professionals of the trade, we are purposeful to continuously contribute to their culture and passion of photography.”

Nikon D810 for the Best Digital SLR Professional Award

The Nikon D810 is a 36.3-megapixel DSLR with an FX-format sensor designed without an optical low-pass filter. The camera is capable of delivering full-resolution images at up to 5 fps with enhanced noise reduction in its ISO 64-12800 range, which is expandable to ISO 32-51200, and recording video in Full HD. Nikon’s Scene Recognition System with 91,000-pixel 3D Color Matrix Metering III provides balanced exposures, even under difficult lighting conditions, with AF, white balance, and i-TTL flash control included in the mix. For videographers, the D810 offers HDMI output, in-camera time-lapse and interval-timer capabilities, a built-in microphone with a selectable voice frequency range, full-time servo AF, and full manual control. The camera also has two card slots capable of handling both SD and CF memory cards.

Nikon D5500 for the Best Digital SLR Entry Level Award

The compact Nikon D5500 DX-format DSLR is equipped with a 24.2-megapixel CMOS sensor, and delivers up to 5 fps at full resolution, as well as Full HD video with selection from four frame rates of 24p to 60p. It features Nikon’s class-leading 39-point autofocus system, and its advanced 3D-tracking maintains focus on even the smallest subjects, however unpredictable their movements may be. The camera offers a sensitivity range of ISO 100-25600, and it is the first Nikon DSLR to be equipped with an 8.1-cm vari-angle LCD touchscreen. Ergonomically designed, its deep grip, light weight, and slim body ensure ultimate comfort. Nikon’s wireless app can be used to connect the camera to a compatible smartphone or tablet wirelessly with no hot spot needed. Numerous creative modes allow the user to personalise the look and style of each image.

Nikon COOLPIX P610 for the Best Superzoom Camera Award

With a remarkable 60x optical-zoom (24-1440mm) NIKKOR lens that incorporates 4 ED elements and 1 super ED element, the Nikon P610 is capable of shooting at 7 fps (at full resolution) and recording Full HD video while utilising Nikon’s 5-stop Dual Detect Optical Vibration Reduction. The camera has a 16-megapixel CMOS image sensor, an EVF, and 7.5-cm vari-angle LCD monitor, both supporting 921k-dot resolution. Shooting features include filter effects and special effects, macro mode, and the ability to record time-lapse movies. The P610 offers built-in GPS and allows users to easily send images to a compatible smartphone or tablet using built-in Wi-Fi and NFC connectivity. Its snap-back zoom button makes it easy to recapture a subject that is temporarily out-of-frame, and the zoom range can be doubled to 120x (at the maximum image size) using Nikon’s digital zoom function, Dynamic Fine Zoom.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-mea.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonMEA and get the latest news and information from Twitter by following @NikonMea.