Ocala Style magazine, which serves a sunny Florida community, followed what might be the most important commandment for using 2D barcodes: Explain them to your users first. Recently the magazine dedicated a 500-word publisher’s letter to helping readers understand Tag technology – and what they would get from it.

"Sprinkled throughout the issue, these small icons are portals to exclusive content, from up-to-date information and extra savings from advertisers to instant access to our Facebook page for reader feedback,” Kathy Johnson writes. (Man. Certain magazines, which shall remain unnamed, are lucky I didn’t have such instant access in my teen years to voice feedback about their lame quizzes.) “These tiny, colorful, seemingly indecipherable boxes have the potential to change your reading experience in real and meaningful ways,” writes Johnson.

Publishing remains the top industry using Tag, and those of you in the industry have an opportunity to introduce it to your readers in a way that explains what they should do and why they should care. If that sounds daunting, you can always reach out to us here at Tag! We’d be happy to help.

What do you think is the best way to introduce Tag to readers? Do you have more ideas than we've considered? Let us know in the comments or on Facebook or Twitter.