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How to transform your product by giving it context

October 27, 2016

Idea CenterComments Off on How to transform your product by giving it context

No product exists in isolation. Every offering is presented to potential customers within a context or a frame of reference, whether we set one deliberately or not. That context helps them understand what it is, who it is for and why they should care. A great product, presented within a context that highlights it’s strengths is unstoppable. However even a world-class product can be completely undone by a context that does the opposite.