Posts tagged with Heuristics

Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds.

The great thing about combining social science theory with contemporary digital best practise is that marketers are able to hypothesise and test assumptions on a statistically significant number of subjects (customers) in a relatively short period of time.

I want you to think long and hard about the time you last made a commercial decision. It could be a big decision, like the time you made an offer on your first house, or it could be a small decision, like last week, when you were deciding what brand of beer to buy at the bar.

Chances are that whatever decision you made, you weighed up the pro’s and con’s, considered the financial implications, and acted accordingly, safe in the knowledge that you’d made the right, rational choice.