We are already seeing some technologies aimed at improving our skills and reinforcing our weaknesses, these technologies that enhance human capabilities have come to stay, not taking it into account can put us in a disadvantaged position as a company.

Just as an example, in the next 20 years the way we have to do our work will change more than in the last 2000 years, teachers, doctors, engineers, lawyers, ... some jobs will disappear, new ones will appear, what is clear is that we cannot live outside of this reality.

There are many films that we have seen in which we were shown human beings who were half machine, thus enhancing the capabilities of the human being. Well, we are not wrong if we say that today's science fiction movies are the reality of tomorrow, THE TIME IS HERE!

There is no doubt that all these modern technologies bring us closer to the concept of HUMAN EMPOWERMENT, "improving" the capabilities of human beings at our whim. At this point, we should not be surprised that these issues - the transformation of human beings - are fraught with ethical complexities and that they raise various problems of humanitarian interest. FOOD FOR THOUGHT.

The message behind all of the above said, is that we have a CUSTOMER, a CONSUMER more endowed than ever, his way of being and acting will have a direct impact on our strategy, not taking it into account in our organizations can be very expensive . Be familiar with this world and make an intelligent use of technology is key. THE GREAT CHALLENGE? Find a correct balance between TECHNOLOGY and PEOPLE.