Europa's gluten-free, meal-replacement bars make appearance at ECRM show

By Michael Johnsen

SAN ANTONIO — “The View” co-host Elisabeth Hasselbeck aims to raise awareness around celiac disease, coupling her recently published book, "The G-Free Diet: A Gluten-Free Survival Guide," with a line of gluten-free, meal-replacement bars called Nogii in partnership with Europa Sports Products.

The Nogii line was presented to buyers attending ECRM Vitamin, Diet and Sports Nutrition here last week, and includes a Nogii kids' bar that will begin shipping in March. The two adult gluten-free/protein-rich bars are available in peanut butter/chocolate (20 g of protein, 8 g of fat and 230 calories) and chocolate peanut butter caramel crisp (30 g of protein, 14 g of fat and 390 calories).

In addition to making mention of the Nogii line on “The View,” Hasselbeck also will be appearing at such events as NatExpoWest to promote the product.