Longines PrimaLuna Quartz 26.5mm L8.110.4.71.6 with a white roman dial, stainless steel case and bracelet. This time piece is a classic for ladies for any occasion. This watch comes with a Longines international warranty and all original box, papers and accessoriesRead more

Genuine Luxury Watches at Discount Prices

UK high street jeweller since 1943

Iconic Watches and the high-street shop behind the web presense - Ancient & Modern Jewellers LTD have a long history. We have been selling watches and Jewellery since 1943 when the Coles family first opened the shop in Blackburn. We have always had the same high street location and have just completed a very lengthy refurbishment and and expansion. Zac Coles still runs the business and can be found in the shop on most days, this oversight ensures that while we grow we can still give each customer top quality service and the attention they deserve.

We know the full provenance of all our unworn watches and each watch is meticulously examined until we are completely satisfied that it is 100% genuine. We thus offer all our clients a lifetime Authenticity Guarantee on all the watches we sell.

UK High Street Shop

Make an appointment to visit us

We are proud to be an established UK High Street shop since 1943. You are welcome to make an appointment to visit us anytime 9-5 Monday to Saturday.

No hassle 14 Day Returns

Satisfaction Guarantee

All our in-stock watches come with a 14 day no questions asked money back return period. Plus we handle the return process so there is no hassle from your end.

Our Values

Get to know us

We strive to give our clients a great price and a truly excellent customer experience

We have been a family run store for 73 years. We have an in depth knowledge on most watch brands, from service to residual value which we are happy to share.

We are a registered member of the National Association of Goldsmiths

We have a large physical stock of watches in our shop - usually over 250 piece - this differentiates us to 90% of our competitors.