STATCOUNTER

What do you do after you innovate?

There is nothing like a good idea to build a brand. But
after the innovation comes…? Yep, getting it done.

As Cliff Oxford points out in the New York Times, “The
biggest risk to your business is not that it will die because you stop
innovating — it’s that it will die because you fail to rein in your innovating
and start executing.” You know, the down and dirty things like packaging,
selling, delivering and collecting the money.

A stream of good ideas can be wonderfully effective, but not
if you are too busy creating them to actually execute any. Or the creative
process gets in the way of simply getting stuff done.