Spring 2008 Conference at Doral

For 20 years, the Golf Inc. Conference has educated, engaged, and provided a valuable networking forum for thousands of golf course owners, developers and other industry leaders.

The Spring 2008 Conference at Doral Golf Resort brings together visionaries, industry movers and shakers for 37 educational sessions. Many of the sessions feature unique and creative teaching methods, designed to make the experience more hands-on and to inspire.

With more than 90 speakers and five educational tracks, the Spring 2008 Conference features something for everyone.
Ryan Mull of IMAVEX, an Internet marketing expert, will be speaking on effective web marketing as part of the marketing track.

4 Ways to Make Website Marketing Produce for You

It is easy to get lost in the shuffle of the Internet. So how do you get noticed? Ryan Mull of IMAVEX, a pioneer in search engine marketing presents four concepts to ensure website marketing is an effective business investment.

1) Consumer Generated Media – Today’s media consumer knows what
they want. You need to know what your website audience wants to find,
and make sure it can be found easily. Do not force them to first read
what you want to tell them, (sales and specials ect) or they will stop
coming to your site.2) Gimme Generation – Today’s media
consumers not only know what they want, but they expect they can (and
will) get, either from you or someone else. Give them what they want
and make it easy for them to get it.3) Reciprocity – Giving
the audience what they want is in your best interest to receive what
you want. It won’t always be a 1 to 1 give and take, but it is the best
solution for online success.4) What Users Want – Users want what they believe to be valuable information.

Imavex Among Golf Industry's Leading Innovators

IMAVEX's Ryan Mull will join a number of golf industry movers and shakers; including:

Jack Nicklaus, Nicklaus Design

Jonn Easterbrook, Troon Golf Executive Vice President

Perry Dye, Dye Designs International, Founder and Chairman

Larry Galloway, Arnold Palmer Golf Management, VP

Joe Steranka, PGA of America, Chief Executive Officer

Bob Frame GE Capital, Senior Director

Jeff Wright, EZLinks Golf, Vice President

Dana Garmany, Troon Golf Chairman & CEO

Join these industry experts at Doral Resort this April for three days of creative thought, innovative sessions and unique vision that will inspire you to settle for nothing less than extraordinary for your course or development project.