The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences. Whether aimed at franchisees, franchisees, or marketers, these presentations are not only a departure from “standard” promotional, but judging by audience reaction, they also seem to draw more eyeballs (as well as a few smiles) – despite clearly being marketing pieces pitched to marketing and sales pros. Toonimo, a company that produces animated cartoons, presents their top five reasons to consider incorporating moving pictures into your brand’s online marketing mix. Below are some edited excerpts.