NEW YORK, NEW YORK--(Marketwired - Oct. 20, 2015) - Shnarped, a Canadian tech startup founded by Princeton hockey players, is announcing the launch of a new social media platform for sports video content.

Shnarped is described as 'Instagram for Sports'. The app's easy-to-use video editing tools like slow motion, a moving spotlight, music, and fun stickers provide the primary differentiation over existing social networks. Since the app is all about sports, users can easily find, engage, and have fun with a community of like-minded individuals.

The company's first product, a hockey app, garnered over 100K downloads, adoption by 150 NHL players, and a deal from all five Dragons on the popular Canadian TV show The Dragons' Den. Insights from young athletes on their first app guided Shnarped in a completely new direction, and in March of 2015 the company initiated a major pivot into the sports social media space.

"Kids just want to have fun," says cofounder and CEO Dustin Sproat. "They told us making cool videos was really hard, and that there just wasn't a good place to post all their sports photos and videos. We built Shnarped for them. It's about finding inspiration, having fun, and building communities through a shared love of sports."

Hashtag Sports Fest is a 3-day expo and conference celebrating the convergence of sports, digital media, and technology, effectively serving as an industry showcase and catalyst for innovation.

Anthony Caponiti, Co-Founder of Hashtag Sports, the company behind Hashtag Sports Fest said, "Shnarped lies at a hot intersection between sports-tech, mobile-video, and social media which makes Hashtag Sports Fest the perfect platform for announcing the new Shnarped app. They've made sports video-editing really easy, and done it in a way that appeals to the millennial demographic - the sky really is the limit."

Prior to launch, Shnarped has already been adding almost 1K users / day. "The feedback from everyone has really blown us away," says Sproat. "Our users tell us Shnarped is going to be huge, and we're just really proud to be able to use social media in a positive way, encouraging youths to live an active and healthy lifestyle."

The iOS app can be downloaded at www.shnarped.com. An Android version will be released within 6 weeks.

ABOUT SHNARPED

Shnarped was founded by Dustin Sproat, Kyle Hagel and Kamil Sikorski in Vancouver, 2012. Dustin and Kyle played NCAA hockey at Princeton University and professionally. For more details, contact info@shnarped.com or visit www.shnarped.com.