Not sure if I can name any single restaurant since I go to different places for their specialties depending on what my mood is. For what it’s worth, I do enjoy the Pad Thai noodles @ Cafe Zouk, off sea view.

There is nothing wrong in enjoying a variety of food, and having restaurant names in English or Ethiopean.

But, I do have probmlem with uneducated burgers mispronouncing Urdu words just to make them sound like English words. For example, Zauq is quite a good name for a restaurant. Everyone knows it means ‘taste’. But, moonh bigaaR kar TooTi phooTee angraizee bolnay vaalo’n nay iss ko Zook kehnaa shroo kar diyaa. Part of the blame lies on the ownwer of the place (usually people who get into restuarant business are not the educated types – the owner should have spelled it Zouq and not Zouk – there is a difference between q and k, when transliterating Urdu words), but the consumers either thought it was cool to say an Urdu word wrong….. or god knows what…. Karachi is full of new money chhichoraas anyway. Nothing wrong with new money, esp if legally made, but chhichoraapan has to be controlled – folks!

@Balma: Yeah, it is Zouk as in zaiqa.. used in a restaurant.
There is one more meaning i think.. its a kind of music (http://en.wikipedia.org/wiki/Zouk)
but Zaiqa is used for this… otherwise it wouldn’t make sense…

I laugh openly at those who say is Zook.. especially the burger types :D

Zauq in the context of music, is same as saying ‘someone has a good taste in Music’. Zauq could be in poetry, music, clothing, food, or in general can be used to describe a person, example, Budnazir nihaayat budtameez aur budzauq hae!
While on the subject of burgers, Budnazir is perhaps the ultimate burger: Azaan buj rahaa hae kind of idiot. I hope she spends rest of her life in qaid-e-baamushaqat for loot-khasooTing, cheating, lying, and deceiving Pakistani illiterates with her fake dupaTTa and and shaitaani tasbih.

Wow .. I am one of those people who pronounce Zouk as ‘zook’. And it’s not because I’m a burger or anything — I just had no idea it was supposed to be ‘zauq’. I find the situation pretty hilarious actually, since now I know what the name actually is, I like it :) I had no idea would Zouk was, and I fully agree the restaurant owners are stupid for spelling it with a ‘k’ instead of a ‘q’. Dumbos. They ruined an interesting image for a restaurant.

For all the jahil bun kebabs who are jealous of us burgers. If you had ever travelled abroad you would know what Zouk is and that it exists in a number of countries. Grow up!

For your benefit – in case you do not know what a dictionary is

zouk /zuk/ Pronunciation Key – Show Spelled Pronunciation[zook] Pronunciation Key – Show IPA Pronunciation
-noun a style of dance music that originated in Guadeloupe and Martinique, featuring Caribbean rhythms over a disco beat and played with electric guitars and synthesizers.

[Origin: 1985-90; appar. For all the jahil bun kebabs who are jealous of us burgers. If you had ever travelled abroad you would know what Zouk is and that it exists in a number of countries. Grow up!

For your benefit – in case you do not know what a dictionary is

zouk /zuk/ Pronunciation Key – Show Spelled Pronunciation[zook] Pronunciation Key – Show IPA Pronunciation
-noun a style of dance music that originated in Guadeloupe and Martinique, featuring Caribbean rhythms over a disco beat and played with electric guitars and synthesizers.

hot and spicy (rolls ummmmmmm). But, as far as proper dinning is concerned…i feel more comfortable having a desi food rather teasing my taste buds with other types of foods. So, sajjad on highway or even burns road kebob are good.

Seriously, thanks for the information. I didn’t know that there was a word like that in French Creole. But, since Karachi is not in West Indies, at least the last time I checked, it would have been better if the onwer of that restaurant had written the name in Urdu too (as someone else also suggested). But, knowing the kind of people who get into this business, i.e. not too educated, I doubt it was just a play on words. I am still wondering if the word is suppose to be Zauq mistransliterated ????

Also, Kingdom made a good point. Write a name in Urdu, and no burger worth his or her namak will show up. E.g. Call a school Ibn-e-Seenaa, and only bhangis and dhobis will send their kids, but if you use Avecenna, burgero’n kee line lagee ho gee. Same reason that a school named after Ibn-Rushd in Karachi is not called Ibn-Rushd school. How painful will it be for a burger to tell his neighbors that ‘oh, my son/daughter goes to Ibn-Rushd.’ Actually, burgers and non-burgers, all are to be blamed for this self-hating.