Business Growth Strategy Questionnaire

2. What was your revenue in last financial year? (Tick the appropriate box beside the numbers)

>N1m

N1m – N5m

N5m – N10m

N10 m – N25m

N25m – N50m

N50m+

3. What is your type of business?

4. What is your type of business ownership?

5. What industry does your business belong to? Describe why your business fits within this industry?

6. Do your employees have the requisite training to carry out their job functions?

7. Do you have a business model? Describe your business model in 1- 2 sentences.

8. What is the key to the success of your business model? (In 1 -2 sentences)

9. How well do you understand your customers? (Tick an appropriate box)

Not at all (0)

1

2

3

4

Very Well (5)

10. How many customer segments do you have? (Groups of customers that your product or service is targeting)

11. What are your primary Revenue Streams? (What brings in the money?)

12. What are the activities that create value in your business?

13. How important are partnerships to the delivery of your business model?

Very Low (0)

1

2

3

4

Very High (5)

14. What is the profit Margin of your business? (Tick the appropriate box beside the numbers)

0 – 5 %

5 – 10%

10 – 15%

15 – 25%

25 – 40%

>40%

15. Thinking about your business, rate the degree to which each of the following create value for your organization.

A, Introducing new product and service to the market.

B. Understanding customer segments and identifying their needs.

16. Select the channels you use to engage your customers from the options below.

A, Digital Channels

B, Physical Channels

C, Other Channels

17. How would you rate your organization in terms of the value created for each of the following groups? (Chose a number from 0 to 5 and write it after each topic below to indicate your answer to the question)

A, Customers

B, Organization (employees, volunteers, others directly involved)

C, Organizational Ecosystem (suppliers, communities, partners)

D, Society & Environment

18. How important are each of the following forms of capital to your business? (Chose a number from 0 to 5, and write it after each topic below to indicate your answer to the question)