Putting a Smile in Texts

This brilliantly subtle ad campaign shows a series of texts in two forms: one with just the words and another with the words plus a smiley face emoticon :).

Consider the meaning of this text “On my way to the hospital.” The initial assumption is that the person is going to the hospital because they or someone close to them (and us) is sick or hurt. This is a potential tragedy. But “on my way to the hospital :)” is completely different. All of a sudden we’re imagining a happy scenario, such as the birth of a new baby.

They use other text messages, too, such as “I found the photos” (uh-oh or relief) and “You made me cry” (a message of anger or love).

Are You Ready to Change Your Story?

We all have a smile, but not all of us use it on a daily basis as we should. If being self-conscious about its appearance is keeping you from sharing your smile, you could be giving people the wrong impression about you or your words.