Perspectives on Retail Technology Vol 2 Issue 1

Perspectives on Retail Technology Vol 2 Issue 1

The past 10 years have brought an explosion in the variety and scale of data available to businesses, and all indicators show this trend continuing in the years to come. As companies find competitive advantage in harnessing this data, a new reality for business is emerging. It is harder, and perhaps unrealistic, to serve the increasingly complex needs of a data-driven enterprise with a single catch-all data solution.

The variety and increasing scale of data, as well as the scope of activity it is meant to inform, demands a solution that goes well beyond a simple enterprise data warehouse (EDW). What might that more robust solution look like?

This edition of Perspectives features articles on three closely connected enablers that will help us answer that question.

It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.