2014 Toyota Highlander Wins AutoPacific Ideal Vehicle Award

The all new 2014 Toyota Highlander is the highest scoring Premium Mid-Size Crossover SUV in AutoPacific’s 2014 Ideal Vehicle Award research. Highlander’s designers, planners and engineers knew what consumers wanted and gave it to them. The Toyota Highlander leads its category against some big name vehicles such as the Ford Explorer, Honda Crosstour, Honda Pilot, Chevrolet Equinox, and the Subaru Outback. The 2014 Toyota Highlander also had a convincing win in its category in AutoPacific’s 2014 Vehicle Satisfaction Award research.

Toyota Highlander owners are satisfied with their vehicle and did not want it much different. Of the fifteen categories in the Ideal Vehicle question battery, the Toyota Highlander led in one category and was within three percentage points of four categories. This shows how close the results were. Highlander edged out second place Ford Explorer by a nose.

The top five highest ratings by 2014 Toyota Highlander owners are: same wheels, same exterior size, same ride/handling, same passenger room, and same interior lighting as now.

No vehicle is perfect and although the Highlander led in its category there are several things owners would like to change. Owners would like better driver visibility, more advanced information and entertainment system, more interior storage, and more safety features.