The setup: Kevin Harvick, who earned the pole on Friday, is lurking 39 points behind leader Matt Kenseth, and is tied for fourth. He has finished in the top five in points five times in his final season at Richard Childress Racing before his move to Stewart-Haas Racing next year. So why is Harvick not mentioned more as a title contender? "To be honest with you, I walked into media day (in February at Daytona), and there were two people standing in line to conduct interviews," Harvick said Friday, "so from Day 1 of this year, everybody's kind of written us off."