Generation Y takes the moral high ground when investing

Millennials want to support companies that make a positive contribution to society and the environmentALAMY

What lies behind the rise in socially responsible investing? The desire among millennials for their hard-earned cash to be put to socially useful purposes. Only a minority of those aged 45 or over want their money invested in a more ethical way, yet this is the ambition of more than a third of those between 25 and 34, according to research by Triodos, the ethical bank.

Rebecca O’Connor, a co-founder of Good With Money, the ethical site, says: “As many as 63 per cent of millennial investors would like their money to support companies that are profitable and make a positive contribution to society and the environment.”

There has also been a growing realisation among City fund managers that this type of investing does not…

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