D’urso Italian Delicatessen

Objective:

Creation of a brand and materials for a delicatessen that was in the initial planning stages of development in South Beach San Francisco.

Client:Optimus Medical Group

Period:September 13, 2017

Location:San Francisco, CA

Author:Nicholas Nelson

Solution:

The project stared with extensive market research and interviews with local and regional people in the clients target market. In addition, a study was conducted on the origins of the clients last name which yielded a strong connection to Italy which then became the building blocks of the brands.

Result:

Prior to the opening of the delicatessen, the mark was finalized and delivered then hand painted on the main entrance along with large format prints on the windows and exterior hanging signage. Menus and grand opening print materials were also created along with skinning a website on eat24.com. The brand is still being used and repurposed as of 2017.

about

I am a Pacific Northwest based designer with 17 years experience in the creative field.

My career has been built around transforming thoughts and ideas into strong, visually coherent, compelling messaging. Honing this skill has taught me to be a great listener attuned to detail in highly collaborative fast paced environments. I take a strategic, divergent approach to my creative methodologies which fuels my passion for research, design and strategy.

connect

Bend my ear anytime. I always love to chat about art, DIY, cycling, beer, V-dub's or anything for that matter.