$1 For The Outdoors | Tahoe Mountain Sports gives back this holiday season

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KINGS BEACH, Calif. - As part of their ongoing commitment to giving back to the community, Tahoe Mountain Sports (TMS) is initiating a $1 For The Outdoors campaign this holiday season. Throughout December, TMS will encourage customers to add $1 to their total bills, both in-store and online. TMS will match all donations (up to $50 per individual) toward the customer's choice of the following nonprofits: Sierra Avalanche Center or Sierra Business Council.

Donations can be made in increments of $1, $5, $10, $50 or however much the customer is willing to donate. Tahoe Mountain Sports will match up to $1,000 total for each organization, equaling a maximum donation of $2,000 per organization.

"This is our way of giving back," said TMS owner David Polivy. "We recognize that our business depends on a healthy and safe environment for us all to recreate in, and we want to do our part to contribute. These two organizations contribute back in their own unique ways and in true Tahoe Mountain Sports fashion, we believe that it takes a village rather than an individual to accomplish the best for our communities."

Sierra Avalanche Center

The Sierra Avalanche Center is a nonprofit dedicated to disseminating current snow pack stability information to the general public; providing educational information, knowledge, and understanding of avalanches to recreational users and groups; and facilitating communication in the region to reduce the impact of avalanches on recreation, industry, and transportation through a partnership with the United States Forest Service.

"The Sierra Avalanche Center provides a vital tool to all backcountry skiers, snowboarders, snowmobilers and travelers," explained the program's director Jenny Hatch. "Our free, daily avalanche advisory helps educate the public about the dangers of backcountry travel during periods of heavy snowfall and high avalanche activity. Without this service, backcountry travelers, skiers, snowboarders, ski patrols, and many others would be lacking vital snowpack knowledge and avalanche danger ratings throughout the winter season."

Sierra Business Council

The Sierra Business Council is a nonprofit organization working to build a better Sierra Nevada. The Sierra Business Council fosters thriving communities in the Sierra Nevada region through "on the ground" local projects that promote, develop and amplify the area's social, environmental and economic capital. They very much appreciate any and all support from the community.

"With your donor support, the Sierra Business Council will continue to work on solutions that foster community vitality, environmental quality, and economic prosperity in the Sierra Nevada," said Nicole DeJonghe, senior project manager. "Let's continue to envision our ideal Sierra, and work together to turn those dreams into reality - The Sierra, a place with clean water and air, a prosperous economy, affordable living, and an amazing outdoor playground."

Tahoe Mountain Sports would like to thank Sierra Avalanche Center and Sierra Business Council for partnering on the $1 For The Outdoors campaign in December. Stop by Tahoe Mountain Sports and when you make a purchase, let them know you would like to add a contribution.

For those who are not local shop at www.tahoemountainsports.com. After you add your items to your cart, choose which organization to which you would like to donate.

"This is a win-win for everybody involved and we look forward to maximizing our donation to both of these organizations," said Polivy.

Stop by the shop at 8331 North Lake Blvd. in Kings Beach or shop online 24/7.