Southwest Airlines has earned the reputation of having one of the strongest employment brands in this country. Perhaps part of that recognition comes from ensuring that all employees -- contingent workers included -- are aligned with and invested in the company culture.

Last week, I shared with you a discussion I had with Greg Muccio, Southwest's Team Leader for Employment, about this very topic. If you haven't already done so, take a four-minute break from your day and listen to that interview. Or you can read the transcript.

Greg presents a great argument for making sure all categories of employees and non-employees are welcomed into the company culture.

Disclaimer: The opinions expressed on the blog site represent those of the author and do not reflect the opinions of Yoh, A Day & Zimmermann Company. Yoh is not responsible for the accuracy of any information supplied by guest writers.

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