KOL MARKETING: Do’s & Don’ts 2018

In this video, we are gonna tell you the top 3 Do’s and Don’ts of Influencer Marketing!

FULL VLOG TRANSCRIPTION:

#1: Don’t be blinded by numbers such as looking into number of followers, number of likes and engagement rate. But, do look for if the influencer has the right content and audience that fits your brand.

#2: Don’t assume you own the KOL. It doesn’t mean that you’re paying them that you can control everything about them. Don’t practice full control over their content and asking way too much requests. But, form a good relationship, create win-win situations, and remember, you need them!

#3: Expecting instant results. One campaign doesn’t give you quick, overnight success. But, do improve and be consistent. In any form of marketing, the consumers need to know hat your brand exists first.

One final and last tip is that trial and error is key. One failed campaign doesn’t mean that influencer marketing doesn’t work. It’s just that you haven’t found the right version of making it work for you. What do you guys think? Let me know in the comments below and see you next time!