How will the journey to unified demand evolve over the coming 12 months?

M&M Global

September 26, 2016

One of the hotly-discussed innovations at Dmexco 2016 was ‘header bidding’, a technology which promises to unify advertiser demand for publishers, and help them to boost digital ad revenues. M&M Global teamed up with PulsePoint to gather some programmatic experts, to help answer key questions around this year’s trending topic.