Thursday, November 19, 2009

Audi A8 preview

The new Audi A8 will be unveiled on next 30 November during the Design Miami event, which will be opened from 2 to 5 December 2009. The flagship will be on display at the Audi Pavillion, which will host a vernissage titled "The Art of Progress".

Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented on the exhibition concept: “Our claim “Vorsprung durch Technik” also embraces design, which is one of the outstanding elements of the Audi signature.

"And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.”

The Audi flagship is due to be unveiled amidst selected art works from the new exhibition “Beg Borrow and Steal,” which belongs to the Rubell Family Collection, one of the world’s most important art collections, and the installation “The Light Light” – consisting of aluminum and LED light – by the British top designer Tom Dixon.

“Artists, designers and engineers have one passion in common, which becomes evident in the “The Art of Progress” vernissage,”emphasizes Stefan Sielaff, Head of Design at AUDI AG: “And that is the handling of form, function, color and material. To what extent the result is art is decided by the claim behind it, but also by the observer.”

Through December 5 the vernissage in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily to visitors from all over the world to Design Miami and Art Basel.