A Quick Guide to Search Engine Optimisation for Beginners

By Admin /
Published on Sunday, 15 May 2016 01:00 AM / Comments Off on A Quick Guide to Search Engine Optimisation for Beginners / 849 views

You’ve heard SEO all the time, but have you ever stopped and spent some time exploring what it is? If you own a blog, a website or an online business, the high time to know SEO is now. Here is a short and quick guide to Search Engine Optimisation for beginners.

What is SEO?

SEO is a marketing discipline that seeks to improve the online visibility of a website in an organic search engine results. The entire SEO process involves technical and creative factors that target three main goals.

For one, it seeks to improve rankings in SERPs (search engine results pages). Another goal is to drive traffic to the website, which translates to better opportunity especially for online businesses. The third is to make the search engines aware of a website’s presence on the web.

It’s not rocket science

Some SEO expert may sound as if they spent their whole life studying SEO, but the truth is you can grasp the fundamentals of the discipline in only a few minutes. Optimising your website could be as simple as designing or improving it in a manner that search engines understand what your site is about.

It is not just about creating positive impressions for the search engines. According to Bambrickmedia.com.au’s specialists, it’s also about optimising your website for human users.

Why you need SEO

Whatever your website offers – product, service, content, information, etc. – SEO can be the key to its success online. So where does SEO enter into the picture? The truth is a large chunk of web traffic is driven by top search engines such as Google, Yahoo!, and Bing. The majority of Internet users utilise these search engines and these people just might be looking for the product, service, content, or information that you offer. Thus, SEO can boost not just online popularity but also your sales.