content's tag archives

You’ve always loved to write, and you think you’ve got good skills, some creativity, and solid understanding of the various types of writing. Now, you’ve decided to make a living doing it. Good for you! There is a great career in store for you as a freelance writer if you do it right, build your business with care, and commit to the responsibilities that it entails.

Getting Started – Take Anything!

A plumber, starting his own business, takes any job s/he can find, no matter how simple and no matter how small the payment may …

Twitter is one of the most popular networking sites used today and it’s a great way to market your company. You know it’s a big step in the right direction and you may be looking forward to getting started but if you’re like a lot of new Twitter users, you may not know exactly how to begin. Since Twitter is known for being the fastest way to share information, it has the potential to be a great marketing tool that you can surely benefit from and these tips can help you get started using this network.

Social media marketing is no longer a secret; practically all of your competitors are already on social media, and are actively using it as a platform to discover and convert leads. As a result, it’s more important than ever for your business’ social media marketing strategies to be outside-the-box, so you can stand apart from the masses of other businesses in your industry.

Today’s consumer demands access to insightful product and service information. Back in the day, it used to be that you could flash a commercial across the TV or display an advertisement in a magazine or newspaper. Let’s just say, that ship has sailed. Now, about 61 percent of consumers will more likely purchase goods or services from a business that creates their own unique content; not through standard ads. The best way to meet this need is by focusing on a content marketing strategy. Whether it’s through an active company blog, social media company profiles …

Don’t miss out on an excellent opportunity to promote your business by ignoring the importance of Instagram! This platform allows you to promote your business in a fun and novel way. Instagram is known to attract even more new members then Facebook. Therefore it can reach a fresh audience and help you build brand awareness. It is such an easy tool, as all it requires are some well done and interesting photos and minimal effort from the viewers. Everyone loves having a browse now and then and see what’s new and inspiring! This social platform …

Social media has become an integral part of search engine optimization. Though it’s hard to hear it straight from Google, it’s quite apparent that social signals have become a major factor in ranking ever since they’ve rolled out algorithm updates like Penguin and Panda.

Due to the big hits caused from these updates, it’s common to find advice pointing individuals toward the use of social media to improve brand awareness, community interaction, and (in theory) the chance to increase search rankings through these social signals and mentions.

How is your Facebook page doing lately? Does it seem to be lacking a little interaction from your fans? No comments and likes on any of the content you are posting? Well it’s time to shake things up, generate some interests and get your fans engaged against or you’ll lose them forever! If you don’t keep them excited they will look for other business that seem to offer more and are more interesting to follow. This doesn’t mean you should stop using Facebook as a away to promote your business and letting your customers …

The term “professional SEO” is thrown around quite often. In fact, I’d venture to assume that there are quite a few people that stay relatively up-to-date on current tactics and news by reading a few SEO blogs. But being able to read about SEO does not make one an expert. In fact, if this were all it took, then we’d be swimming in SEOs and Google just wouldn’t have a clue what to do in order to make rankings “fair” anymore.

Due to the advent of everyone assuming they are indeed SEO professionals, …

Optimizing a landing page is a lot tougher than people believe. It is a shame to notice that many just copy what they see on a site or they use pre-made templates that are said to be “guaranteed” to increase conversion rates. The professional internet marketers understand that they need to keep making tests and changes so that they can finally have a formula that is suitable for what they are promoting at the moment. There are differences in what brings in conversions from one product to the next. However, the mistakes that will be …

Another update to SEO guidelines has caught the attention of webmasters who want to ensure they are following Google’s authority with precision, in order to get the best search rankings. Every now and then Google updates its algorithm of about 200 factors that determine these rankings. The search giant loves to give funny names to these updates such as “Panda,” “Penguin” and now “Hummingbird.” But SEO-conscious webmasters tend to not see the humor in these names and take these updates very seriously. Hummingbird marks a different kind of update, though. It’s one that issues more …