“The largest source of authentic, royalty-free images for brands and agencies” really provides a fresh perspective and good stuff for your next presentation, mood board or key visuals. Definitely distinctive photos at a very reasonable price.

Almost no brand around manages to always totally keep up to date, to distill the spirit of the time, but still to totally stay true and keep it real and consistent to where the brand comes from, to what the brand has told us before. Respect!

Let’s have a look at a typical detergent retail shelf. First impression, massive oversupply. Hard choice, isn’t it? Now, what to do?

First, you talk to your retail expert. You take category management seriously. You optimize your placement. You vary pricing and package volume. And offer seasonal promotions. Next, you talk to your neuromarketing expert. You craft the packaging to implicitly send signals to persuade the shopper’s auto-pilot. While you claim your spot on the emotional map.Read more →