The Social Buzz

Dana Blinder is a marketer, writer and blogger living in Grand Rapids. When she's away from her computer, she likes to run, consume cookies and squeal over cute animal videos online. Read more from her at her blog or follow her on Twitter @dbli023.

Bissell zooms in on Pinterest to help shelter animals

It’s a rare breed that doesn’t enjoy cute photos of pets — thankfully, Bissell isn’t part of that mix. The Walker-based company, well known for making products to suck up unwanted pet hair, has quite a soft spot for pets and adoption across the country.

Folks at Bissell are making it easy for you to get on board with supporting shelter animals in need, too. Through the end of the month, for every Pinterest user who creates “Pinning for Pets” boards and submits them via Bissell’s Facebook page, the company will donate to the Bissell Pet Foundation — which will send $10 to the Petfinder Foundation. They hope to reach $50,000. “Pinning for Pets” participants are also eligible for prizes and a chance to win various pet cleanup products.

If pinning cute animals isn’t your thing (side note: why the heck isn’t it?), you can support Bissell’s initiative by making purchases at www.bissell.com/savepets/.

Restricted Content

About GRBJ

Since 1983, the Grand Rapids Business Journal has been West Michigan's primary and most-trusted source of local business news. The weekly print edition of the Business Journal, a must-read for the area’s top decision-makers, is known as the business newspaper of metro Grand Rapids, Holland, Muskegon and all of West Michigan.

grbj.com provides the same trusted and objective business reporting that the Business Journal is known for -- plus real-time original content, timely enewsletters/alerts, exclusive blogs and more. Business Journal subscribers receive the weekly print edition, including bonus publications like the annual Book of Lists, and also complete access to all content on grbj.com.

The Grand Rapids Business Journal is published by Gemini Publications.