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Elixir Add Dzinr Into Their Mix for Pharma Industries

June 2016 sees the launch of a brand new responsive, mobile-ready website for Elixir Software, putting more information about their tracking and collaboration software in the palm of your hand.

Designed and developed by Dzinr, the website’s customer journey emulates the simple and intuitive user interfaces of iTraX, Elixir’s tracking board and team collaboration workflow software. The project follows on from Dzinr’s creation of Elixir’s explanatory concept infographics that adorn the homepage of the new site, which also features an enquiry form that knows which discipline information page the visitor has enquired from and whether they wish to take a test drive of Elixir’s iTraX software.

Paul Faulder, CEO and Co-Founder at Elixir Software commented: “Elixir Software Ltd have been working with the team at Dzinr to create and launch our new website. This was a challenging project that required a thorough understanding of our software offering and how it is being used by customers in the Drug R&D industry vertical.

We presented Dzinr with a very clear remit: to deliver a modern, clean and intuitive interface that would serve key content whilst representing the quality and simplicity of our own product offering. From the outset, it was evident that Dzinr are a true professionals. Their calm, yet challenging approach quickly led them to suggest a structure that could be used to focus our content creation.

Throughout the project, Dzinr continued to develop and present new ideas to further enhance the user experience. I have no reservations in recommending Dzinr and I am delighted with their work.”

Stuart Gerrard, Creative Director at Dzinr added: “Elixir’s new mobile-ready website has been designed to be both intuitive for current and future audiences, as well as scalable and simple to use via it’s content management system. The site will carry the company’s online presence into their rapidly expanding UK, US and ROW operations as both Pharma companies and others see the benefits iTraX software can deliver to all tiers of an organisation. We’re excited to continue working with an energetic and dynamic client such Elixir on further branding, digital and creative and branding projects over the coming months.”