Press Releases

By: Snap Fitness

MINNEAPOLIS, Minn.,– Every year millions of people find a renewed sense of potential come January 1. That means resolving to do things like get fit, lose weight or tone up.

Snap Fitness, the franchisor of more than 1,200 24/7 fitness centers worldwide, is making a resolution of its own – to continue finding ways to help members reach their potential. And thanks in large part to its recent acquisition of Kosama Complete Body Transformation, Snap Fitness is keeping its promise.

Kosama is a unique, one-of-a-kind group training program designed to accommodate all fitness levels—from triathletes to those looking to shed some extra weight—in a team like atmosphere. The eight-week body transformation program integrates muscle confusion, nutrition and consultation, with a money-back results guarantee and prides itself on offering “real results for real people.”

“The fitness horizon is always introducing new crazes and there is no doubt that 2012 will be even more embracing of group fitness sessions,” said Peter Taunton, Founder and CEO of Snap Fitness. "It's a way for people to motivate their friends, and it's a good way to work out that is cost efficient. We have quickly recognized the many advantages of such a workout and look forward to strengthening Kosama’s presence among the industry leaders.”

While the Kosama and Snap Fitness franchise opportunities will be owned and operated separately, the partnership will create a 360 degree wellness solution in communities allowing customers the best of both worlds.

Partnering with Kosama was an easy and attractive decision for Snap Fitness due to the program’s high quality and rapid success. Founded in 2010, Kosama has grown to 19 locations in 5 states and plans for a total of 75-100 by the end of 2012.

“I have complete confidence in the Snap Fitness management team and appreciate their commitment to the communities they serve,” said Bob Kral, President of Kosama, who will join the Snap Fitness senior management team and will continue to oversee the day-to-day operations of Kosama. “The company’s proven success made becoming a part of the Snap team an easy decision. With Snap’s guidance, together we hope to grow the Kosama brand to an international level following in the footsteps of Snap’s success.”

With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness is experiencing phenomenal growth with approximately 2,000 locations sold worldwide and some 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.

About Kosama

Kosama is a revolutionary franchise that stands alone from the competition. Kosama Complete Body Transformation is a 360° wellness solution focused on member accountability, nutritional education, and improved physical performance. Kosama opened its first location in January of 2010 and has since grown to 19 locations operating in Iowa, Nebraska, Kansas, South Dakota and Arizona. The company currently has multiple locations scheduled to open in Colorado, Florida, Kansas, Minnesota, Missouri, and Wisconsin in the first quarter of 2012.