Blog

It’s been about a month since we launched NUVIADexpress, our marketing platfrom for local businesses focused on real and local customers. We are so excited about the responses we got so far! We are seeing Lawyers, restaurants, galleries …

The 2016-2017 NBA Season is here! And what a great opportunity to showcase our hew Time-lapse Hyperlocal analysis. With two major games last night we wanted to showcase our 4D HyperLocal planning tool (soon to be released to all …

Video advertising has gone through dramatic changes in the past 18 months. Different technical protocols, advertisers changing needs and industry trends has made it a challenging ecosystem for marketers. In this post we will reveal our take on …

During 2015 we have witnessed a few trends in the mobile advertising space that make a perfect fit for political and election campaigns. First trend is accurate Geo tagging which is based on GPS data, and the second one …

What is Amazon Redshift? Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse that makes it simple and cost-effective to analyze huge amounts of data using SQL based BI tools. Using Amazon Redshift When building a large scale peta-byte …

We see that with the growth in data and stats we provide our partners also grows the need to supply improved and stronger reporting and analysis tools. We focused our latest efforts on upgrading and adding new reporting …

Native advertising. Everyone is talking native in the past year with more publishers offering native ad spaces. We refer to native advertising where ads are seamlessly integrated into the overall look and feel of apps. While focusing on mobile …

I’ve been working for/on/with startups for quite a while now, starting few of them (including NUVIAD) helping other entrepreneurs with their startups, and frequently the question of server hosting, environment and planning comes up. I’m an AWS groupie. …

Many articles, posts and studies were written about Banner Blindness. Many companies offer many solutions to create attractive banners to overcome this issue. While we definitely think that this issue is important, we offer a different way to …

Hi there! The past month was all about technology, platform upgrades, advertising algorithms and innovation. Here are our chosen highlights launched in the past month App Campaigns performance Auto-Pilot This month we introduced a new auto-pilot mode for …