There isn't much time until Microsoft holds its biggest events of the year, for the launch of Windows 8/RT and WP8, October 26 and 29. This is the biggest overhaul of the Windows UI and processors it can run on since, well, ever, so the efforts have to be explained to people and get them excited, right?

That's why, starting this weekend, Microsoft is expected to start blasting the ether with a series of promotional ads, feature reviews and whatnot, to the tune of hundreds of millions set aside for the whole campaign, which some inside sources say might reach a total bill of up to $1.5 billion, until every Eskimo up north has heard that Microsoft is now fully embracing touch and tiles.

As apple has proven, heavy marketing (even if it's deceptive, like when apple does it) is apparently worthwhile. I do agree, there should be discounts for the first batch of devices. Contests for free ones are also good (i.e. Smoked by Windows Phone).

I' ve used developer preview for a couple of days and it was awesome. There is a leaked rtm version, I'll download it as soon as I get a new dvd drive (because i can't connect mine to a new motherboard :(.

As someone who has updated to Windows 8 Pro, the full version, I can say that the upgrade is definitely worth it. You can still use Windows 8 like 7 a la the Desktop app, but I think once users actually start to use the Metro apps and warm up to the idea, people will actually enjoy using the Start Screen and the Metro apps. I can honestly say that Windows 8 is a HUGE risk, but it's worth the risk and it has really pushed Windows in a new direction that it needed. I cannot wait for the Windows Store to get more apps.

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