For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

CrownPeak Raises $50 Million From K1 and Joins Forces with ActiveStandards

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CrownPeak, a cloud-based Digital Experience Management (DXM) platform provider, announced that it has merged with UK-based ActiveStandards, a pioneer in the enterprise Digital Quality Management (DQM) market. The combined company will provide clients with a cloud-first DXM platform that features built-in DQM. In connection with the merger, the company has confirmed a $50 million investment by K1 to support the anticipated re-launch as well as future product enhancements.

The merger, which will carry the CrownPeak name, brings together two providers of enterprise-grade SaaS digital content and quality management solutions. CrownPeak will offer next generation solutions for SaaS DXM, through super-fast, multi-site, enterprise deployments. With the announcement, CrownPeak COO, Jim Yares, has been appointed CEO. ActiveStandards' CEO, Simon Lande, and CrownPeak's CEO, Jim Howard, will remain as advisors to the combined company.CrownPeak will be based in Los Angeles and London.

Prior to the merger, CrownPeak and ActiveStandards maintained an integrated offering with several joint clients including some of world's largest insurance, financial services, and pharmaceutical companies. The ActiveStandards platform will take on the "CrownPeak Digital Quality Management" name and remain available as a standalone solution. The company will continue to build on its suite of award-winning integrations with other Content Management Systems and Marketing Technology providers.