Four Tips for Getting the Most from Your Online Advertising Strategy

Online and digital advertising is quickly becoming the main marketing platform for all businesses today. From small ‘mom and pop shops’ to large global corporations, online advertising has become an essential part of reaching out to a target audience, building a customer base, and improving your brand’s exposure. Various forms of digital and online advertisements have become the go-to method of getting the word out about your brand, so it’s no surprise that it’s caused competition to become fiercer than ever before as the online marketplace becomes crowded with ads. With all the big names out there competing for the best online ad space, it’s easy for small companies to get lost in the crowd. Here are some top tips for making the most of your company’s online marketing strategy.

Tip #1. Get in with the Big Names:

When starting out as a small business, it’s important to realize that more often than not, you’re going to be crowded out by larger and more established competitors. However, it’s also crucial to note that your competitors aren’t going to be the only big names on the web. For example, popular blogs, YouTube channels, social media profiles and pages, and trusted affiliate marketers could all be useful to your business. Build relationships with companies and brands that have established a strong online presence and partner up with them to improve brand exposure and improve the public’s trust.

Tip #2. Track Your Ads:

Whether you’re using Google AdWords, Facebook Ads, or buying advertisement space on popular blogs and websites, it’s important to make sure that you track them closely to understand what’s working well and what isn’t. Adwatcher.com is a good tool to start with as it not only allows you to track analytics and get a better idea when it comes to what works well; you can also use it to detect any click-fraud on your ads and ensure that all the leads you’re getting are legitimate.

Tip #3. Be Clear About Ad Targets:

With a massive percentage of today’s population actively using social media, it’s no surprise that advertising on social networks such as Facebook has become a top priority for many B2C companies. However, if you’re going to use Facebook ads to improve traffic to your site and build your online presence, it’s important to be as clear as possible regarding who the ads are targeting. Broader categories may earn you a larger audience, but it will not be as specific – meaning, your ads are going to be presented to people who simply aren’t interested. On the other hand, being as specific as possible about the type of audience your ads are targeting will ensure that they’re displayed to individuals who’re interested in what you have to offer.

Tip #4. Use Negative Keywords:

Lastly, it’s just as important to define the keywords that aren’t relevant to your company as it is to list those that are. For example, if your brand does not offer anything for free such as samples or trials, then you don’t want users to click through on a PPC ad expecting something free of charge.