Second, you must have a relevant and valuable offer. I giveaway a PDF version of my book to all subscribers. For my clients I often start by developing an “Ultimate Guide” that answers every question their buyers might ask in their journey. For some it’s a webinar or a whitepaper. But it has to be relevant and valuable to your audience.

Finally, you need to ABT: Always. Be. Testing. Test the topics you write about, the offers you present, the channels you promote them in. And then optimize your time, budget and attention into those variables that perform the best