Is there a cure for fraud?

Believe it or not, but we, as fraud fighters, are always glad to hear when market
leaders announce new measures to stop (rather than to detect) efforts of stealing your ad budget.

What makes us who we are is the fact that we stay alert and attentive to everything that’s going
on. So, let’s have a closer look at some of the above mentioned features. They are relatively
new, but we, in Fraudscore had enough time to understand if they really work.

No chance for SDK spoofing?

This type of fraud has evolved rapidly in the last year only to become one of the biggest issues
in digital advertising. Fraudsters have been successfully imitating installs with almost no chance
of being detected by taking control over real, wide-spread devices owned by unsuspecting and most
likely law-abiding users through vulnerable SDKs.

“Ultimate solution? Probably not”, comments FraudScore’s CTO Vitaly Khamin. He draws attention to
“reasonably secure hash” and believes that it’s really going to work for Adjust’s clients since
there are other platforms that don’t have anything like this and remain easy meat. But as soon as
they introduce them, which won’t be too long, fraudsters will learn to get round that as well.

Anyway, it’s a good idea to regularly update your SDKs. We are always in support of those solutions
that make life difficult for those who cheat and steal.

The end of click injections?

In
his other article Andreas Naumann tells us about the click injections problem – the technique
that bad guys use to intercept organic conversion. They benefit from the fact that the closest
click to the end of install counts.

The solution that Andreas described seemed even more simple and reliable. Google keeps information
about the time when each download was really started and finished. So you just need to compare.

“Sounds good”, says FraudScore’s CPO Roman Safonov, “but our clients don’t get such data from attributors.
So we, as an anti-fraud company, don’t have it either”. He assumes that all fake installs should
be probably – thanks to this Google feature – excluded automatically from the attribution data.
“Unfortunately, our studies of real cases concerning time-to-install still can’t prove that”, Roman adds.

So, maybe the solution doesn’t work as effectively as it could yet. But as a FraudScore client you
shouldn’t worry about that. That is our job to keep an eye on the latest trends in fraud prevention.

To sum it up

It’s sad to say, but not every solution to prevent fraud proves to be as magical as it seems.
Besides, every step like this makes fraudsters find alternative methods to lighten your wallet.
It is an everlasting battle. The thing you can be sure of is that FraudScore is not going to give
up any time soon. New challenges only make us stronger, and that’s a case of real prevention.
Because obstacles do prevent us from getting bored.

I recommend to use FraudScore anti fraud solution. It really helps to avoid unnecessary risks and to cut off the fraud at the very beginning. Well done, guys!

Olga Saburova, Account Manager at MobioNetwork

There are lots of manuals about earning money over the internet. Most of them are about making fraudulent mobile
installs. As soon as new “manual” comes out we see peaks of low quality traffic. But as soon as we began using
FraudScore service we cut managers who were working on checking traffic quality two times. Using their
convenient report with set of filters, you can generate different type of reports showing you the traffic
quality in different contexts. This helped us to find lots of cheaters and poor quality affiliates.

Nickolay, CEO at Mobiaff.ru

FraudScore’s fraud monitoring system is particularly useful in this regard as it allows daily check on
affiliates conversions and indicates the level of fraud detected for each conversion. The fact that the system
not only monitors normal desktop traffic, but, also tracks and accurately reports on mobile traffic in relation
to Emulators, VPN’s, Bot farms and IP pattern recognition allows us to make informed decisions when reviewing
assigned affiliate caps and encouraging more traffic.

Darren Williamson, Managing Director at CAN

FraudScore’s customer support is always there to provide valuable insights into the data and to assist in
investigating issues with low quality traffic, giving their conclusion as an independent expert.

Anna Fedotova, Headway Digital

For more than two years of working with mobile traffic we have been tried a lot of anti-fraud services offered
by the market. Therefore we can confidently say that the truly worthwhile solution is the FraudScore. Strong
technologies, convenient interface and the most effective support – it’s all about FraudScore. Since we started
collaboration with this service the volume of fraud traffic in Zorka.Network has been almost reduced to zero.

Oleg Gorelik, Affiliate Director at Zorka.Network

Fraudscore has been our first line of defense against measuring questionable traffic. As the mobile digital
advertising landscape continually expands, it becomes complex as it relates to user attribution measurement.
The need for precise data has never been more important to the success of our business and our clients
marketing efforts. FraudScore’s engineers made integration seamless and user friendly. The user interface
allows us to interpret the data correctly and in real-time to make the right decisions as it relates to
protecting our clients brand integrity. I highly recommend their services.

Moufid Al-Joundi, Curate Mobile

FraudScore has easy to handle APIs which permitted us to integrate fraud analysis findings into our own
dashboards. Their own interface is very intuitive and offers infinite possibilities in terms of filtering and
digging into data. FraudScore team is very receptive to users feedback and continuously introduces improvements
to their product.

Luis Barrague, HeadWay Digital

At Brisk Ads we take drastic measures to combat fraud, and with the help of FraudScore we
are able to detect and eliminate any suspicious traffic. With the in-depth reports provided,
we are able to identify any questionable sources; making sure that our clients only pay for
legit and profitable users.