Video Advertising Exam

Which of the following is a tip for optimizing a TrueView video ad campaign?

A) Remove all but one targeting group from the campaign.
B) Add exclusions to the campaign or targeting group.
C) All of the listed answers are incorrect.
D) Increase each target group’s bid by 100%.

“Add exclusions to the campaign or targeting group.”

What is an example of a managed placement for a TrueView in-stream ad?

A) A website on the Google Display Network (GDN).
B) All of the listed answers are correct.
C) A YouTube channel.
D) YouTube watch page.

“All of the listed answers are correct.”

A TrueView in-stream ad view is counted when a viewer:

A) watches at least 25% of the video.
B) watches at least 30 seconds of the video or completes it.
C) watches the video for five seconds or longer.
D) watches the video until the last quartile.

“watches at least 30 seconds of the video or completes it.”

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

A) 10
B) 1
C) 50
D) There isn’t a limit.

“10”

What does average view frequency measure?

A) Average number of channel views.
B) Average number of times someone has viewed a video ad.
C) Average view-through rate (VTR) for the video.
D) All of the listed answers are incorrect.

“Average number of times someone has viewed a video ad.”

What are the targeting options for mastheads?

A) Topics, remarketing and interests.
B) Topics and remarketing.
C) Interests and remarketing.
D) Visitors to the YouTube homepage in a targeted country.

” Visitors to the YouTube homepage in a targeted country. ”

To run a TrueView video ad, the video must be uploaded to:

A) an advertiser’s website.
B) YouTube, with the privacy settings changed to “Private.”
C) any video hosting site.
D) YouTube, with the privacy settings changed to “Public” or “Unlisted.”

” YouTube, with the privacy settings changed to “Public” or “Unlisted.” ”

Which of the following is true when creating a targeting group for an AdWords for video campaign?

A) You can see estimates for views and average cost-per-view (CPV) values.
B) All of the listed answers are correct.
C) You can enable targeting groups for certain ads.
D) You can customize bids per TrueView ad format.

” All of the listed answers are correct. ”

An advertiser is charged for a TrueView in-display ad when a viewer:

A) watches the entire ad.
B) watches a TrueView in-stream ad after watching an in-display ad.
C) chooses to watch the ad by clicking a thumbnail.
D) shares the ad.

A) All of the listed answers are incorrect.
B) You can see the number of conversions the ad received.
C) You can understand how often a single user sees your ad
D) You can see how engaged a viewer is with your ad

A) only when the viewer clicks the video.
B) when the viewer watches at least 30 seconds of the video or completes it.
C) when the viewer watches five seconds of the video.
D) on a cost-per-thousand-impressions (CPM) basis.

” when the viewer watches at least 30 seconds of the video or completes it. ”

True or False: You can use contextual targeting with AdWords for video.

A) False
B) True

” True ”

Which of the following remarketing lists can be used for a video campaign?

A) People who clicked the +1 button on the advertiser’s Google+ page.
B) All of the listed answers are correct.
C) People who skipped your TrueView in-stream ads.
D) People who watched certain videos from the advertiser’s YouTube channel.

” People who watched certain videos from the advertiser’s YouTube channel. ”

Why should a YouTube account be linked to a Google+ page?

A) So your video ads appear on Google+, too.
B) To get a “YouTube tab” on the Google+ profile.
C) For auto-sharing of uploads to Google+ with customized posts.
D) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.

” To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts. ”

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

A) False
B) True

” True ”

The best way to initiate a reserve buy is to:

A) All of the listed answers are incorrect.
B) Contact a Google sales representative.
C) Create a reservation campaign in AdWords.
D) Create a normal video campaign in AdWords.

” Contact a Google sales representative. ”

What are creative best practices for a TrueView in-stream ad?

A) Add a call-to-action (CTA) overlay.
B) Deliver the most important message early in the video.
C) Provide clear next steps that customers can take action on.
D) All of the listed answers are correct.

A) The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
B) The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
C) The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.
D) The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

” The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. ”

Which is best practice for a successful TrueView in-stream ad?

A) All of the listed answers are correct.
B) Add a frequency cap.
C) Include a strong call to action so the viewer knows what to do
D) Use at least three different types of targeting methods to optimize the one that performs best.

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

A) By dividing the number of clicks by the number of views.
B) By looking at the percentage of viewers who watched the video until the last quartile.
C) By dividing the number of clicks by the number of impressions.
D) By dividing the number of views by the number of impressions.

” By dividing the number of views by the number of impressions. ”

Advertisers who want to pay only when a user watches their ad should use: