Your brand marketing budget means you only have so much time and money to create stuff or pay other people to do it for you. And while you (hopefully) know quality trumps quantity—you also know there’s got to be a certain volume of content if you want your brand to stay visible.

Big gun or little brand, while content marketing might be the new black of business—it’s also the bane of anyone who runs one. Because if you’re anything like the clients I work with, you’re too overwhelmed and close to what you do to know what to write about. (Even if you had the time or desire to!)

Even brands that look and sound like a million bucks can struggle to get business.

Just because you’re not yet raking in those dream prospects doesn’t mean your brand message is off. It doesn’t mean repositioning your brand was a waste of time and cash. And it doesn’t mean what you do isn’t worthy or enticing.

Most likely, it simply means you had the brand makeover—but you didn’t invite anyone to the party.

In life, in business—more of us want what’s real and full-flavored, and less mass-produced, factory-fed B.S. Fewer quick fixes and hyped-up sales funnels. We’re craving trust, a personal connection and stuff that leaves a good taste in our mouths. Literally and metaphorically. And for good reason.