Fully automated: Marketo's Cheryl Chavez on re-targeting, customer journeys and focusing on the right numbers

Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo's vice president of product Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.