Jones is a member of the 2017 class of the Pro Football Hall of Fame; he is probably the most powerful person in professional football, and has been the most important owner in the league for going on 30 years. It is fitting that he be inducted into the sport’s hall of fame and remembered for his particular influence on the game and the NFL.

It is in that spirit that I offer a recent example of Jones’s idiosyncratic way of speaking in the media, a confusing and seemingly nonsensical quote that hides a deeper, more profound meaning than is apparent in the simple words. From a Washington Post article about whether Colin Kaepernick’s ongoing unemployment reveals a specific collective attitude among NFL owners towards the statements and positions and beliefs of their players—whether the NFL is fundamentally less friendly for politically outspoken players than other professional sports leagues:

“I feel that every team in the National Football League makes every decision on players to win the ballgame,” Dallas Cowboys owner Jerry Jones said Saturday. “And so if someone is not on a team, I would say that for whatever the reason, the decision-makers on all 32 teams are trying to pick them to win. And so I accept that. And if they’re not out there, that’s why they’re not out there.”

But, because this is Jerry Jones, it would be foolish to take that statement at face value. It’s an adorable Jerry-ism! Only a fool would accept the literal meaning of this sort of statement from a man as adept with twangy koans as the owner of the Dallas Cowboys. Like all Jerry-isms, this one hides a deeper meaning, decipherable only in the context of Jones’s history as a public figure. And here is that meaning: Jerry Jones is a disingenuous windbag.