Messaging that Grabs

Messaging quickly communicates—it grabs and keeps your attention. It’s a critical factor in how we speak to your audience.

Headline news is the de-facto standard in our over-communicated society. To be seen, message needs to be concise, to the point, and simply worth reading.

ATD is Automated Trading Desk. We began work with ATD with illustrations that distilled their technical process on which their business is founded. Often we act as translators, taking technical content and putting it into words that your audience can understand. Tech companies like to speak in terms of what they offer. It takes messaging to understand customer need.

How can you compress the intellectual property, genius, and thousands of man hours into one picture? It was a daunting task, but one that proves the adage, a picture is worth a thousand words. That’s what Automated Trading Desk needed–a way to quickly communicate why they were so innovative.

In addition, we helped wordsmith their content throughout the process, culminating in their tag line, “ATD is technology for smarter trading“.

As we worked on their corporate brochure, we built from this, and stating what differentiated ATD from competitors, built the piece on these lines: “ATD is opportunity. ATD is expertise. ATD is experience. Leveraging technology for smarter trading.”

In relation to their identity, we simplified the existing logo, and applied it as seen in the brochure, and then extended this to their public internet site. We also visually created the rising stock ticks which carry through their pieces.