Touit (Sounds like “Do It”) New Zeiss Lenses

We got a sneak preview of Zeiss’ new prime 12mm f/2.8 and 32mm f/1.8 Touit lenses yesterday at a press event the lens company held at The Standard in New York. The Touit (named after the Brazilian parrot) is a family of lenses for compact cameras, specifically designed for the Sony NEX and Fujifilm X. Aside from the great snacks, a Zeiss spokesman presented two videos on the lenses’ simple, lightweight, compact design plus touted the extreme wide angle and outstanding performance when compared to SLR lenses.

Zeiss intends for the Touit to appeal to the pro photographer, looking to downgrade from his or her heavier DSLR, consumers who want an image-quality upgrade from their point-and-shoots, and the seasoned rangefinder street shooter.

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Jessica Gordon

Jessica Gordon loves discovering new photographers, and learning about historic image-makers who’ve helped evolve the craft. As senior editor for Rangefinder magazine, she’s passionate about clever copy and great design. On the weekends, you can find her biking around Brooklyn and downward dogging in yoga.

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The 1970s were strong building years for Rangefinder's yearly gross, as well as its circulation. Born of the same concept as Rangefinder, a new company emerged: Wedding Photographers of America, which eventually became Wedding Photographers International (WPI) in 1978. The organization was formed in response to industry-wide demand for an organization devoted solely to the special interests and needs of wedding photographers. Read more »