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By extending its existing Prophet and e-intelligence families, speed-trap’s new BusinessAlerts™ can warn operations, marketing and business management teams when on-line systems run off the rails

Newbury, Berkshire, November 7th, 2005 - speed-trap Limited, the e-business intelligence company, today announced the launch of BusinessAlerts™ - a new type of Web Analysis tool which provides real-time automated e-mail and SMS alerts for e-businesses. By utilising the data collected by speed-trap’s unique Dynamic Collection™ technology, BusinessAlerts automatically warns key teams and individuals in any on-line enterprise when their customers or systems start to behave abnormally.

Monitor what matters to you
BusinessAlerts can be set to monitor any key metrics or statistics recorded on a website or browser based application. This might be the time pages are taking to load on visitors’ PCs, to departmental sales results, to checking the conversion rates on a key campaign.

Most importantly, all these results are compiled from data gathered directly from visitors as they browse the website – so organisations can be sure they are being informed of the actual user experience, not the arbitrary perspectives of robot-shopping engines.

Stop looking over your shoulder
Commenting upon the launch of BusinessAlerts, Malcolm Duckett, speed-trap’s VP of Marketing said: “speed-trap’s proven e-business intelligence systems have always provided rapid answers on the health of on-line businesses, but this demanded regular monitoring of the dashboards to be sure key changes were reacted to”.

Duckett continued, “BusinessAlerts redefines the process; now people can get on with other work without having to constantly look over their shoulder; confident in the knowledge that BusinessAlerts will automatically alert them if their on-line systems needs attention. BusinessAlerts does this by measuring the actions and experiences of visitors not robots – ensuring accurate, reliable monitoring of the ‘real’ business”.

Listen, Learn, Act
Once BusinessAlerts has been told the metrics that matter to the business in question, its auto-learning systems starts building a profile of what ‘normal’ looks like on the site. This involves understanding how the chosen metrics vary by time of day or day of week, and how ‘variable’ typical results are. This automated process will normally take a month to six weeks. This learning phase is key to ensuring that false alarms are avoided, and significant changes to visitor behaviour or site performance are immediately flagged.

Once this profile has been established, the system will switch from learning mode to alerting mode. In alerting mode, any unusual change in the monitored metrics will trigger the system to dispatch automated e-mail alerts to the distribution lists that have been established for the specific ‘exception’ in question, and by including an SMS gateway in the distribution list, alerts are certain to reach key staff via their mobile phone day or night if necessary.

Business Process Monitoring
In conclusion Duckett said: “By harnessing the power of our existing e-intelligence systems we can now deliver real-time monitoring of key business processes and metrics from the same system which provides management reporting, and in-depth analysis of user-journeys, user-experience, usability, campaigns or SEO monitoring and system performance. This represents a new step in the market evolution of ‘web analytics’, where e-business intelligence begins to embrace the operational management of business processes and user experience”.

Notes to editors

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.