Category: Marketing Tips

If you have as much as dipped a toe in the world of marketing, you will probably have been told that prices ending in a seven sell more information products than prices ending in any other number. That’s why almost all information products sell for $7, $17, $27… $97… $297… $2,997… This has been received […]

I started my home business journey way back in the mists of time with offline marketing. Things like direct mail and running classified ads in newspapers and periodicals. Let me tell you… you have to be pretty street smart to succeed in this type of marketing, because you have to stump up some pretty sizeable […]

I am just back after a long weekend celebrating a friend’s ‘significant’ birthday in the city of Hereford. I haven’t been there for more than a decade and I was taken with how much it had changed. I remember it as being run-down and needing a lot of TLC. Now it seems to be ‘up […]

Would it be hard to sell $1 million worth of potato peelers online? How about selling $1 million worth of potato peelers on the streets of New York? That’s exactly what an elderly gentleman named Joe Ades did. He was a great character but, more importantly, he was perhaps one of the greatest marketers of […]

If you are using Facebook advertising to promote affiliate products or CPA (Cost Per Action) offers – maybe even your own products – you need to read this post. Facebook advertising is great. No other platform allows you to target the audience for your ads with such laser-targeted precision. Plus, if you get the targeting right, Facebook still […]

In my last post in this short series, I talked about how statistics such as optin rates can lie to you because, in simple terms, not all leads you collect are created equal. If you missed that post, you can find it here… http://imarketforce.com/how-to-lie-with-statistics/ There are plenty of other statistics that can lie to you. […]

In many respects, all marketing boils down to a numbers game. In simple terms, if you spend $1 on advertising and make $2 in profit, how many dollars are you going to spend? Of course, the answer is “as much as possible”. But, unfortunately, things are seldom that straightforward. You may start by getting $2 […]

In this edition… > CAUTION… Some May Find The Results Of This Test Unsettling… > One To Avoid > Nifty Free Resource Of The Week > And Finally… Hello and Welcome to this edition of iMarketForce. If you had a break over the Easter weekend, I hope you were able to kick back and enjoy […]

I have a friend who is massively into martial arts. My interest extends to re-runs of Bruce Lee films from the Eighties. Nevertheless, I allowed him to drag me along to a self-defence class a few days ago because we were meeting up with some other people for a drink afterwards. Apart from the amusement of […]

To see the previous posts in this thread… Marketing Myth Exposed Give and You Shall Receive Stop Selling and Make More Sales Where is Your Buyer’s Threshold? I have been sharing with you a simple four-step process designed to get as much as 25% of your website visitors to buy from you instead of the tiny 1% […]