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Wednesday, February 1, 2012

Banana Republic is launching their newest fragrance, Wildbloom Vert Eau de Parfum- a new extension to the Wildbloom fragrance family that exudes freshness, curiosity and spontaneity. And the good people at Banana Republic are offering a brand new bottle of the upcoming fragrance Wildbloom Vert to a lucky reader here on Perfume Shrine!

What you need to do to enter the draw: Post in the comments below about what scents you'd like to see coming out of a mainstream fashion brand.
Limitations: Contest is reserved to USA addresses only, sorry! (You can participate though if you have someone in the States to have your prize forwarded, if you win). Draw is open till Friday 3rd midnight.

What's the scent like? "With a floral burst and crisp green attitude, Wildbloom Vert is the energetic complement to Wildbloom. Wildbloom Vert was developed by world-renowned perfumer Ilias Ermenidis of Firmenich, who has a passion for lively green fragrances. In Wildbloom Vert, lush, saturated, green Violet leaves are enlivened with sparkling fruit sensations of Crisp Pear and Pink Lady Apple. Soft transparent blooms of Peach are wrapped in the rich texture of petally Gardenia and Magnolia. Raw textured woods of Teak and Sandalwood are modernized through drops of soft, silky musks. Wildbloom Vert possesses an effervescent vitality, full of rich texture contrasted by effortlessly modern design."

Wildbloom Vert will be available exclusively at Banana Republic stores nationwide beginning February 2, 2012.

27 comments:

I live in the United States, please enter me in the draw.I would like to see more vetiver, iris and leather scents coming out of mainstream perfumery. Clean scents and candy perfumes should be abandoned, they are outdated and uninteresting.

I second Il Graham. I wish the perfume companies would push the general public more, help expand their idea of scent. I feel like they dumb it down so much that most mainstream fragrance is for 14 year olds. And that's great for 14 year olds, but I don't want 40-50 something's smelling like raspberries and sugar. I'm almost 50 so I can say that! Lol

I live in the U.S. so enter me in the draw. There are a few things I would like changed in mainstream perfumery. Celebrity scents really need to go away because they for the most part smell the same and they stink, badly. Bath and Body Works needs to stop rolling out a new scent in what seems like every other day because they are all starting to smell exactly the same.

I don't expect cutting edge scents from such retailers, more like something I can wear easily and that transcends fashion to become casually classic, like the way white button-up shirts never go out of style.

Simple but elegant florals like iris, peony, and orange blossom appeal widely and when done well they can become lasting impressions instead of fleeting fads. Back to basics, I say!

I'd like to see just one fragrance from the big guys that can truly reproduce oak moss and the other obvious bases currently poorly replaced by aromachemicals.I guess this is obvious, but just my wish.

Anything interesting, please. Anything which is not plastic-smelling flowers, any fragrance that develops, has some guts... the other day I got a bottle of Patou's Caline which was marketed to young girls and I was stunned. No sugary flowers, pink jus and what one would find today.

(I'm not in the U. S. but I can get the stuff mailed to a friend there.)

I live in Virginia. I love iris, leather, sandalwood. I love the smell of thepeach bubble bath my college roommate used, but since I don't like to smell like a single thing, a banana, a cocanut, etc., I never bought any myself. Last new scent I have is Burberry Classic, then the original Gucci Rush. Would always buy Arpege box of soap at Christmas, but since I have been away from D.C., no longer available to me. Basic Perfumes are Bellogia, Callandre, Bal de Versailles, Salvadore Dali Original. I have necklace of sandalwood. But, I have lost my sence of smell due to a brainstem injury, and can't choose new scents, and have no way to obtain the old. Sisters always buy the wrong stuff. So, if you think this might be a match to keep me currant, and fresh, then enter me please. I don't collect anything I don't like, not even for the bottles with one exception : Nikki St. Phaele (Sp?) And that bottle resides in my hat box away for the curious and fumbling hands, only to be admired by me.

I'd like more perfumes that make you thirsty for a glass of bubbly. The YSL Champagne (i.e. Yvresse) sort of thing - a bit lighter maybe, like a prosecco on ice on a hot summer night...PS: I live in Austria, but I have family in the U.S.

I live in the US. I'd like to see mainstream fashion brands consider building their florals around specific, real world blooms. For example, Black Orchid is based on headspace analysis of a real type of black orchid. While I consider the result a fantasy floral, having the specificity of a referent no doubt allowed the perfumer freedom to elaborate and embellish while making a scent that is identifiable and specific. Too many scents smell the same!

Lol, all I can say is "take a risk", get away from copying the latest fruity floral, dryer sheet, or sugar syrup.

How about a real vintage style chypre with oakmoss? Leather maybe and a return to real perfume artistry. I have to say, I am not sure if this will be the green fragrance I would hope for, I think galbanum when I think of a great green, but we will see.

Elena Vosnaki is executive editor of Fragrantica.gr, the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking Fragrantica.com webzine.

Vosnaki has been Fragrance Expert on About.com and the Perfume History Curator of the Be Open Foundation exhibitionThe Garden of Wonders, A Journey in Scents in Milan. Her writing has been twice shortlisted in the FIFI Editorial Excellence Awards and is extensively quoted by authors. She is an evaluating expert on Osmoz.com.

Perfume Shrine is an award winning blog of 1000s of fragrance reviews (modern, niche, classic, vintage), articles on perfume history and aroma materials, comparisons of scents, interviews with perfumers & the fragrance industry, perfume shopping as well as scented travel memoirs, fine cuisine, tips on building a fragrance wardrobe and musings about the pleasures of the senses.