'It's every girl's dream!' Cheryl Fernandez-Versini wears bridal inspired gown as she celebrates the launch of her tropical debut fragrance

She has a new name, a new husband, a new album and a new place as returning judge on The X Factor, but Wednesday evening was all about the new fragrance as Cheryl Fernandez-Versini attended its exclusive launch party in central London.

The 31-year-old singer looked stunning in a rather apt bridal inspired evening gown as she swept into upmarket restaurant Avenue in St. James’s Street, close to the city’s Green Park.

Cheryl – who stunned fans by marrying French restaurateur Jean-Bernard after a whirlwind romance – revealed her nicely toned legs thanks to a generous thigh-length slash, while lace embellishments afforded the gown a decorative flourish.

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Scent-sational: Cheryl Fernandez-Versini looks stunning as she poses for photos on Wednesday evening

The Geordie star matched it with a pair of stylish nude heels as she momentarily paused outside the venue before making her way inside.

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Speaking of her new venture, Cheryl admitted she'd harboured a desire to develop her own fragrance since she was a child.

'A fragrance is something I always wanted to do when I had time to get involved. I finally felt I had the time to really get stuck into it now,' she told MailOnline.

Here she comes! Cheryl arrives at Avenue in central London as she prepares to launch her debut fragrance, StormFlower

Looking good: The singer poses for photos before making her way inside, where she admitted it was 'every girl's dream' to create their own fragrance

Hard to miss: It's been an eventful year for Cheryl, and it continued on Wednesday evening with the official launch of hot new fragrance StormFlower, where she was joined by husband Jean-Bernard Fernandez-Versini

Striking: Cheryl ensured she caught the eye as she sashayed inside the upmarket London venue for the launch of new fragrance StormFlower

Popular girl: Crowds gather shortly after her arrival on Wednesday evening

'It's like
every little girl's dream. When I was a kid, I used to create perfumes
with my sister so I've been obsessed even from a young age.'

She
added: 'I always liked to smell fresh, clean and floral. This fragrance
makes you feel feminine and elegant. I've been working on this from
scratch - everything from the scent to the bottle design. I didn't want
to just put my name to a fragrance.

'The inspiration was that fresh feeling when there's been a storm. I love gold, it just feels very expensive and premium.

Here comes the bride: Cheryl, 31, sweeps into the London venue as fans look on

Aisle be blown: A sweeping train added to the matrimonial feel of Cheryl's dress as she sashayed inside

Catching the eye: Fans look on as Cheryl sidles past on Wednesday evening

'It's
very me. The smell is not too heavy but it still long-lasting. I always
knew what i wanted and what I liked so it was easy for me to create
that base straightaway'

In
May Cheryl teased fans by posting an image from the advertising shoot
for her debut fragrance, StormFlower, which will be available to buy
from August 27.

She
followed that up on Wednesday with a short clip from the shoot, which
finds her sporting a willowy dress while showing off some delicate,
Ballerina inspired dance moves in a dramatic sequence reminiscent of the
opening credits from a Bond film.

In attendance: Marvin Humes was on hand to celebrate the launch of Cheryl's new perfume

Here comes the bride: The matrimonial theme continued for newly married Cheryl outside Avenue in central London

Plenty to talk about: Cheryl chats with Marvin about her new fragrance at the launch party

Referring to the new ad, she said: 'I love it, I'm so excited. I shot the commercial with Rankin who I love.
I knew he would capture the things I wanted and help to make it more
than a normal perfume ad.

The
singer has stiff competition as she makes her first foray into an
already busy fragrance market, with TOWIE star Sam Faiers' new scent
beating the likes of One Direction and veteran Britney Spears to become
one of the best selling perfume of the year.

According to The Fragrance Shop, record numbers of La Bella flew off the shelves, also placing it in the top
three biggest selling scents across all ranges