TWTR is negotiating with Sony’s (SNE) Sony Music Entertainment and Vivendi’s Universal Music Group’s to provide short music video clips to users. It has also discussed a possible partnerships with Beats Music and SoundCloud.

A number of prominent musicians — including Justin Bieber, Katy Perry and Lady Gaga — already use TWTR to promote new projects to fans.

In April 2013, TWTR unveiled a music app for Apple’s (AAPL) iOS, which offered music clips in partnership with Spotify, Rdio and iTunes, but the app failed to gain traction with users and last week TWTR pulled withdrew it from the App Store.