Advertisements for St. Louis breweries in the local German-language newspaper (May 2, 1880)

Advertisements for St. Louis breweries in the local German-language newspaper

A page of advertisements from the May 2, 1880, issue of St. Louis’s German-language Anzeiger des Westens (Gazette of the West). The issue was published the day Eberhard Anheuser died. It contains numerous advertisements from local breweries but not one from Anheuser-Busch. A-B’s lack of advertising highlights Anheuser’s “old school” attitude about not spending money on print advertisements, but rather letting positive publicity in newspapers advertise his product for him at no cost. Anzeiger des Westens, May 2, 1880, p. 1.

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This project is sponsored by the Transatlantic Program of the Government of the Federal Republic of Germany through funds of the European Recovery Program (ERP) of the Federal Ministry of Economics and Technology.