Jordan's Furniture Announces Tempur-Pedic® IMAX® 3D Theater

Tempur-Pedic seats complete the ultimate movie-going experience

LEXINGTON, Ky., April 5, 2011 /PRNewswire/ -- Tempur-Pedic International Inc. (NYSE: TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, has teamed up with New England-based retailer Jordan's Furniture and today announced the Tempur-Pedic® IMAX® 3D Theater at Jordan's in Natick and Reading, Mass.

"Tempur-Pedic is excited about being a part of this incredible retail experience," said Rick Anderson, president of Tempur-Pedic North America. "Jordan's, in addition to changing the way people enjoy the movie going experience, is also changing the way people shop for furniture."

As part of the new sponsorship, Tempur-Pedic will continue providing theater seats to Jordan's Natick and Reading, Mass. theaters. The theaters feature seats made from Tempur-Pedic's proprietary TEMPUR® material, providing moviegoers with the unsurpassed, body-contouring comfort and support found in the company's mattresses and pillows.The Tempur-Pedic seats at the theater have served as a major draw for guests, leading Boston Globe movie
critic Wesley Morris to observe, "For supreme comfort, fittingly enough, it's the IMAX Theater at Jordan's Furniture and almost nothing else."

In addition to enjoying the seats, guests of the Tempur-Pedic IMAX Theater at Jordan's are pulled into a one-of-a-kind experience for the senses. Each seat contains a Buttkicker® subwoofer, allowing guests to literally feel the bass of a film's soundtrack. Guests cannot help but become immersed in the 3D experience due to the comfort of the Tempur-Pedic seating, the 8-story high screen, and the 50,000 watts of surround sound.

Known for providing consumers with the ultimate in-store experience, Jordan's attracts customers to its locations by combining unique attractions and quality furniture, so families can enjoy the shopping experience together. As with the Tempur-Pedic seats, Jordan's seeks out creative ways to engage consumers with brands and products carried in its stores. Jordan's was one of the first retailers to offer its customers Tempur-Pedic mattresses and pillows in 1998, and today proudly carries a broad assortment.

"It has been great to offer our guests the most exciting theater experience possible, including seats made with Tempur-Pedic's revolutionary material," said Eliot Tatelman, President and CEO of Jordan's Furniture. "Our customers tell us every day how amazed they are by the comfort and support that our Tempur-Pedic seats provide, and we know it's a big reason why guests keep coming back."

ABOUT TEMPUR-PEDIC

Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR® and Tempur-Pedic® brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com or call 800-805-3635.

ABOUT JORDAN'S

Jordan's Furniture, a 4-store New England retailer, incorporates beautiful showrooms, exemplary customer service and unique entertainment, together creating an entire customer experience. Combining entertainment with retail, the locations include items such as IMAX 3D theatre, a city made of jellybeans, an indoor trapeze school, a laser-light water show, a 48 seat motion-simulation theatre, a Mardi Gras show, delicious ice cream, and much more. With an employee base over 950 strong, Jordan's has one of the highest furniture sales per square foot in the country. The stores are located in Reading, MA, Natick, MA; Avon, MA; and Nashua, NH. A 800,000 square-foot, state-of-the-art warehouse is located in Taunton, MA and serves as the primary distribution center and corporate office for the entire company. Jordan's Furniture is owned by Berkshire Hathaway. Daily operations are run by Eliot Tatelman, grandson to the founding father.