Please note that this assignment is unique in that your written communication skills will be assessed.
This assignment also includes a specialized rubric focused specifically on written communication.
After reviewing the book section, presentation materials, and additional readings you will be asked to
compose an argumentative essay where you will argue for or against the thesis identified below regarding
the implementation process of a strategic management plan. Here is the thesis statement you are
expected to support or refute using well-reasoned arguments:
The successful implementation of the strategic management plan in a large corporation like Dish is highly
reliant on measurement and evaluation efforts during and after the implementation phase.
In responding to this assignment you should continue your review of the information available on Dish.
Identifying strategies over the past couple of years that did not work out so well versus strategies that
succeeded might be helpful in supporting key arguments. Some questions to ask yourself in formulating
your arguments might include: What barriers might have gotten in the way of any less successful
strategies? And what type of strategic evaluation efforts do you think are necessary to keep an eye on
progress in a large company like Dish? How does measurement of implementation processes help
assure success? How does the evaluation process help to assure future success?
In this assignment, make sure you clearly identify the position you are taking with respect to the thesis.
Your essay should include an introduction, and well developed arguments in support of your position. You
should wrap up your essay with a conclusion.
Assignment Expectations
Your case assignment should be a minimum of 5 pages in length.
You are required to use APA formatting and you are required to cite and reference your sources. There
should be a minimum of three reputable sources cited and referenced in your paper but more is preferred.
Please make sure you review the assignment rubric prior to writing your assignment. Keep in mind that
this rubric is a different rubric from what you are used to as it focuses on the assessment of your writing
skills.

Written Communication Rubric
Criteria

Level 4Excellent

Level 3Proficient

Level
2Developing

Level 1Emerging

Score
and

Feedbac
k

Context
and
Purpose
for Writing

25
pointsDemonstrat
es a thorough
understanding of
context, audience,
and purpose that
is responsive to
the assigned
task(s) and
focuses all
elements of the
work.

22
pointsDemonstrat
es adequate
consideration of
context,
audience, and
purpose and a
clear focus on the
assigned task(s)
(e.g., the task
aligns with
audience,
purpose, and
context).

18
pointsDemonstrat
es awareness of
context,
audience,
purpose, and to
the assigned
tasks(s) (e.g.,
begins to show
awareness of
audienceâ&#x20AC;&#x2122;s
perceptions and
assumptions).

14
pointsDemonstrat
es minimal
attention to
context,
audience,
purpose, and to
the assigned
tasks(s) (e.g.,
expectation of
instructor or self
as audience).

Content

10 pointsUses
appropriate,
relevant, and
compelling
content to
illustrate mastery
of the subject,
conveying the
writerâ&#x20AC;&#x2122;s
understanding,
and shaping the
whole work.

9 pointsUses
appropriate,
relevant, and
compelling
content to explore
ideas within the
context of the
discipline and
shape the whole
work.

7 pointsUses
appropriate and
relevant content
to develop and
explore ideas
through most of
the work.

6 pointsUses
appropriate and
relevant content
to develop simple
ideas in some
parts of the work.