How Flourysh started their logo design journey

Summary

Truffle is passionate about the financial markets and focuses on short term to medium term strategies. It is not private equity.

Company name

Truffle

What inspires you and how do you envision the design for your business?

The logo is going to be part of the public face of Truffle and needs to be attractive and friendly.

The logo must be clean, crisp, simple and professional. An example of a clean, crisp, simple logo is the Google logo.

Truffle is the holding company, with various sections, eg:

- Truffle Capital

- Truffle Asset Managment

NB!! The 'Truffle' part of the logo must be in a large font with the section name 'Asset Management' or 'Capital' in smaller letters included in the logo (eg below the word 'Truffle). The logo design must take into account the various sections (there will be 5 or 6 sections such as 'Asset Management'), and future section descriptions must be able to fit into the logo design.

The logo must not be a dark logo (eg dark backgrounds). You can use dark colours in the logo (eg black writing) but the overall feel of the logo must not be dark or 'heavy'.