Brand New IDEO: Chicago Sketches Sine Waves to R&B

On Monday, IDEO Chicago's team filled the room with goodness. We kicked off the Make-a-Thon exercise by posting inspiration from the Six Themes Tumblr site and discussing some of the most prominent themes. The next thing we knew, Elaine Fong had filled the room with sounds from the nineties-—R&B style. Designers began sketching, cutting, filming and testing out ideas. Together we explored, we inspired, we got creative and we forgot about lunch (well, almost). All in all, it wasn't unlike an average day at IDEO.

Joe Graceffa (top image) experiments with replacing the four letters that make up the word IDEO with words that represent our culture, as well as the types of emotion that we hope to inspire in others. Here, Joe experiments with how to capture and share his concept.

Here, Josh Sin sketches sine waves to represent the discipline, background, and energies of the individuals in the room and the articulation toward various streams of work. The sine waves and their permutations informed Josh's design concept "IDEO Signatures."

Murphy MacDonald and Nick Inzucchi help Mary Foyder animate her concept "Alive & In Shadow," which plays with light, shadow and movement to bring the IDEO logo to life.

Mary Foyder, Murphy MacDonald, Josh Sin, Dave Vondle, Ryan Sievert, Burton Rast and Joe Graceffa review early concepts and devise the best way to divide and conquer in time to meet the deadline.

IDEO has roots dating back to 1978. Today, IDEO is an award winning global design and innovation consultancy. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas. We partner with leaders...

On Monday, the Global Make-a-Thon baton passed to IDEO New York. We explored our identity in three ways: as a language, as handwritten and as 'four things.'Working in generative teams we ideated around our brand as a verb, "to IDEO," as a 3-dimensional cube, as four musical notes, and as...

On Monday at 7 a.m., the Global Make-a-Thon baton passed to IDEO Boston. The making commenced with materials ranging from sharpies to cornstarch, dye to wood, and pencils to laptops.Using only natural materials to create physical pixels, Ryan Habbyshaw, Brad Crane and Greg Wolos used the contrast of various side...

On Monday, IDEO London picked up the Global Make-a-Thon baton at about 10:20am after our MMM (Monday-morning-meeting). About 15 people gathered around the kitchen table and then split into 4 smaller teams. The first concept hit the #BrandNewIDEO hashtag shortly after that.Four of the bigger themes/ideas that emerged from London:1.)...

On Monday, IDEO Munich took the Global Make-a-Thon baton and made a video to convey several early concepts.Three early concept themes in Munich:1.) Simplification: How might we reduce the IDEO brand to its essence? What would our logo look like in one of these iPhone logo quizzes? This concept concentrates...