26 September, 2016 | Comments Off on How To Create Effective Titles and Headlines (Infographic) | By TWMG

Writing content for your website or e-commerce store requires a lot of hard work. Sadly, there are many content creators that unintentionally undermine their efforts by choosing ineffective headlines that fail to attract readers.

Whether you rely on search engines to drive traffic to your site or you use social media platforms to spread content to readers all over the planet, you need to develop smart headlines that will encourage people to give you their time. Before you publish your next article, consider that content creators publish millions of articles each day. How will your content stand out from the pack?

Professional writers who work for prestigious magazines often develop half a dozen or more titles before deciding which one they want to use. You probably don’t want to devote that much energy to writing your next headline, but you need to know that you face stiff competition from other content creators who take their work seriously.

If you don’t feel that you have a talent for writing catchy headlines, then you can follow a few tips to make your titles more effective. For instance, you can attract readers by referencing current events or internet memes. After you draft a couple of options, ask yourself whether the headlines are unique, specific, urgent, and useful. If they are, then you probably have good ideas. If not, then you might want to rethink your approach.

There aren’t any secret tricks to writing great titles for online content. As long as you follow expert advice, you should find that your headlines improve quickly. Take a closer look at this infographic to learn even more tips that will help you write effective headlines. You’ll start crafting catchy titles in no time.

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Creativity is the one of the most valued thing in the marketing industry.

To create fresh content on a daily basis, one must have a huge amount of creativity. However, one should focus on how to ignite their own creative side instead of looking for one outside of them. In today’s infographic, we will share five fabulous tips on how to spark your creative side. Check this out.

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13 September, 2016 | Comments Off on What Is Content Repurposing? (Infographic) | By TWMG

Content writers have to steadily work every day to come up with new topics on different niche.

Furthermore, they also have to make sure that each content doesn’t just discuss again what other content has already featured. After this, they also have to undergo the tedious task of writing a draft and doing in-depth research to make the content as credible as possible. If they managed to pull off a sensible draft, they can now make a final write-up that is ready for publishing. If you are a content writer, you have to endure this exhausting cycle that ensues each day, and depending on the number of content scheduled for production, you might just find yourself burnt-out one day.

However, that is just the tip of the iceberg. A lot of other factors can make a content a deal breaker or disaster – and it all boils to down to the stress and the pressure involved in the content creation process. Sure enough, a well-crafted piece starts from a carefully chosen topic, but there will come a point that you will eventually run out of ideas for a certain subject. To save you from this dreadful experience, this visual guide presents the content writing tactic called content repurposing. As what the name implies, content repurposing aims to help you generate new content just by expanding some of the subtopics on your previous content, or by giving your old content a new format. Take a look at the infographic below and see how content repurposing can actually improve your overall content creation strategy.

Crafting a good website homepage content is no longer an easy thing to do. In fact, it is one of the most difficult (and important) decisions every digital marketer must take.

Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice.

When people ask “What should I put on my homepage?”, most of the answers will be:

Content that best positions your company as the solution to a specific problem

Content prospective buyers are looking for

Both of the above

Clearly, the number 3 is the best answer. If your website’s homepage is doing its job effectively it guides visitors one step deeper into your website. Better yet, it guides the right visitors to the next page, or the content they seek.

See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Though it may seem counter-intuitive, it should deflect the wrong people. Your conversion depends on engaging the right people, right?

In today’s infographic, we will share 20 ideas to boost your website homepage content. Take a look at it.

So, you’ve been producing lots of content for your brand. At some point, you might have noticed that people find your content, but they leave it without becoming a lead. If you think they’re just lost to you, you’re missing out on a great opportunity. Recapturing their attention is a highly effective marketing tactic – they’ve already expressed an interest in your content and if you appear in front of their eyes again, it’s likely that they’ll complete the action they started.

Here is a wonderful infographic containing some content remarketing strategies to help you recapture the attention of your audience and boost the conversion rate of your content. Check it out.

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2 August, 2016 | Comments Off on How to Reach the PEAC of a Great Content (Infographic) | By TWMG

Content is a matter of personal preference. However, it is possible to create a content that fullfil everyone’s taste.

There’s effective content and then there’s ineffective content. It’s easy to publish the latter, but it’s becoming increasingly challenging to consistently publish the former. However, the good news is that there are plenty of ways to step up your game. You must be willing to dedicate a little more focus to your content marketing, though. Are you committed?

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These days, a growing number of business owners are looking to content marketing, which, in the modern, social world, is one of the best strategies to employ for brand development.

With that in mind, it’s always good to learn about new techniques you can employ to optimize your content marketing process. Here’s an infographic which outlines 27 content marketing tips from some of the best digital marketing minds on the internet.

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26 July, 2016 | Comments Off on The Quality of A Premium Content Idea (Infographic) | By TWMG

Ever thought on how good your visual contents are?

Visual content was created to reach “visual” audiences, who prefer graphics and videos than texts. Yet, both of them share the same goal: to deliver a specific message, often followed by an engagement and selling, if we talk about content marketing.

However, not all ideas are worth enough for you. There are some parameters to pass before deciding whether a content is worth of your time or not. In the following infographic, you will find a set of questions that will roughly determines the quality of your premium content idea. If you want to improve the quality of your content, do yourself a favour and try to answer these five questions to ensure your idea will work for your brand and followers.

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21 July, 2016 | Comments Off on Executing The Right Content Distribution In Social Media (Infographic) | By TWMG

Have you incorporated social media in your content marketing strategy?

If the answer is no, well, where have you been lately? Creating great content is only the beginning of your journey. Content distribution is where it really pays off. To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which complement each other to help extend your content’s reach. Take a look at this infographic to learn how different distribution channels can benefit your content and help reach your goals.

From the 20,000 year old cave paintings to the bedtime stories we hear as children and hope to one day tell our own kids, storytelling is a part of the human fabric. Nowadays, there are stories all around us. They entertain, delight, sadden, and anger. However, the best stories are those that inspire, and ultimately are powerful enough to change the world. And if you want to believe in the power of storytelling, just look at Humans of New York.

Started in 2010 by 32-year-old photographer Brandon Stanton, Humans of New York has grown far beyond its roots of solely New York-based, man-on-the-street interviews. What began as a project intended to “interview 10,000 of New Yorkers on the street and create an extensive catalogue of the city’s inhabitants” turned into worldwide phenomenon. To date, Humans of New York has amassed 20 million social media followers, and has featured stories from people in over 20 countries.

However, it’s the latest Humans of New York series that drew the attention of millions and shattered crowd funding records. For two weeks, Stanton shared the stories of families, doctors, researchers, surgeons, and nurses in the pediatric unit of the Memorial Sloan Kettering Cancer Center. Through over 50 Facebook and Instagram posts, Stanton spread awareness about pediatric cancer and the emerging medical advancements to treat rare and highly progressive cancers. Best of all, the series raised $3.8 million dollars from over 100,000 donors that were moved by the Humans of New York content – all in a little over 14 days.

Many of the stories featured parents sharing their darkest fears while the children shared nothing but hope – many of them worried not for themselves but for their parents’ well being during this tough time.

Take Grace’s story. In a series of six posts, we learned that Grace had stage four, high-risk neuroblastoma, a type of cancer so lethal that doctors from a different hospital told Grace’s mom to “keep her comfortable” after the treatment stopped working.

However, when admitted to Memorial Sloan Kettering, doctors tried an experimental drug that ultimately saved Grace – and she proudly displayed her “beads of courage” to tell her incredibly difficult journey with a healthy dose of humor at having to turn down Justin Bieber while doctors had to restart her heart.

Stories like Grace’s are part of the brilliance of Humans of New York. It’s the kind of storytelling that sticks with you – it’s raw, emotional, gut-wrenching, and inspiring. It’s the kind of content that elicits a visceral reaction, and in this case, serves as the catalyst to start a record-breaking fundraiser.

Part of the success of Humans of New York is how it has adapted to the way people consume content. As of 2015, more than two thirds of Americans have a smartphone, and today vertical viewing accounts for 29% of total time spend on screens. While storytelling itself may not have changed, how we read, listen, and interact with these stories has changed, and Humans of New York has adapted with the technology.

How we interact with each other has changed as well. Through the ability to comment, thousands more people were able to share their stories of survival, grief, and love. This Humans of New York series ended on a close-up photo of a memorial bench in Madison Square Park for Max, a 7-year-old boy who died of pediatric cancer and a community was born out of the comments section. Memorial Sloan Kettering even took to Facebook to thank everyone who helped spread awareness and support each other:

The fact is that no matter what generation we are present, all of us need stories to survive and thrive. If you take a moment to look around, you’ll see that storytelling is very much alive and better than ever. It even has the ability to change lives.