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Co-creation is about involving end-users and relevant stakeholders in your company’s ideation phase of new digital solutions. With co-creation, the participants are made aware that they can contribute towards the development of ideas and concepts. Therefore, it is a recommendable way to ensure anchoring and creating actual value to real users articulated needs.

Are you currently in the brand planning process? Are you starting to define your tactics for 2015? Now may be the time for laying out the path for digital success next year. In this article, I am sharing five tips on digital marketing that will help you improve your market situation, raise your profits and avoid the pitfalls for pharma when doing digital activities.

The title of this blog post may have a negative undertone, but embracing what isn’t perfect and being self-aware can help to be more successful with digital media – and show that the digital channel is truly valuable for you as a pharma business.

Mobile technology is on its way to innovate healthcare, and today your health is not only in your doctor’s hands. As mobile technology continuously improves and healthcare providers reach out to their consumers, plenty of apps have been created to help people manage their own health. This means further patient empowerment and stronger value beyond the pill.

Bill Gates changed the way we approach computing, Janus and Niklas how we communicate and Mark Zuckerberg the way we interact. Isn’t it about time we looked to improve on health for the better as well? At Daman we have now accelerated this journey and we invite you to join us.