Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, marketing and copy.

Recently, Alyson began working with coaches, consultants, speakers, authors, podcasters, bloggers, experts and info-marketers to create programs and products that SELL… copy and funnels that CONVERT… and kick-ass strategy to bring it all together into one Info-Empire.

We talked about:

Her work at Glazer and Kennedy (Bill Glazer & Dan Kennedy)

Her biggest takeaways from working with them

It seems like there’s a huge need and desire for infoproducts

What people struggle with the most in copywriting and infoproduct creation

The biggest mistakes people make

The first thing someone should do when they think, “Oh, I need an infoproduct.”