Key elements of a good
Web Marketing Plan:

Focus on a specific customer need

Interaction with the visitor

Use of the right keywords in the
right places

Measurable objectives

Include ongoing promotional and
updating requirements

The web is a 2-way process of communication. That
distinguishes it from the traditional offline brochure. Effective
websites are designed to stimulate interaction both online and offline.
The internet takes the potential of traditional direct marketing one stage
further. Visitors, your future customers, have greater control over
the messages they receive than with recipients of your offline
promotion item.

In short, if you want a successful website, you must start
from an understanding of the power and specific features of the web and then
refine your business objectives accordingly. I now spend more of my
time with my clients in refining the plan than in its execution - and its
effect on results is greater.