Landing Page Design/Optimization

Need higher performance from an existing website? Start here:

1. Determine what your site must do. An amazing number of websites fail because no one has bothered to develop a goal. Thinkfeelrespond can help you identify your key goal and redesign a landing page (usually your homepage) to maximize that objective.2. Install measurement tools. If Google Analytics are not installed, it’s a safe bet that site owners don’t know how the site is performing. It’s similar to driving a car without a dashboard (something I have actually done!), and it’s really scary.3. Test variables While many powerful A/B testing tools remain expensive, Google has released free optimization tools that let you experiment in ways similar to much larger marketers— and to maximize performance based on data rather than hunches.

Case Study: dotphoto

As a pioneer in web-based photo services, dotphoto had delighted customers for nearly two decades when it became apparent that more modern-looking competitors were upstaging it.

Rather than change the architecture of this data-driven site, dotphoto needed to refine its brand and logo, revise the homepage interface, and clearly articulate the many benefits of dotphoto membership.

In addition, nearly all links were removed to provide better focus on “Try It!” links for membership conversion.

Phase 2: The form

After revising the homepage, a key second page needed work to finish the job. The membership page was evaluated, reskinned to match, and split into a multi-part form. Testing is currently in progress to complete the optimization process.