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January 20, 2017

Barbour International @ London Fashion Week Mens

Friday 6 January was a very exciting day for me – as a model and blogger, I was asked to work for British heritage and lifestyle brand, Barbour International at London Fashion Week Men’s (LFWM) and was able to give them a unique models eye view of the presentation.

The Barbour International presentation showcased the past, present and future of the brand telling the story of the authentic motorcycle heritage of Barbour International to press and buyers from across the globe. Working alongside two of my peers and blogger friends, Chris Millington and Richard Biedul, the three of us covered the past, present and future.

Taking viewers of @BarbourInt’s snapchat story through a multi-sensory time tunnel, Chris highlighted key milestones in the history of Barbour International from 1936 to the present day. This included 1964 when actor Steve McQueen famously wore Barbour International in the International Six Day Trials (ISDT) in East Germany as a member of the US team. There was also a replica Triumph bike from the 1964 ISDT in the time tunnel which drew lots of attention.

Richard covered the “present” section of the presentation. The iconic A7 International jacket has been at the heart of the brand since 1936 and especially for the show, a limited run of these jackets was customised by renowned Scottish artist Robert Montgomery. Text from his billboard poems and light pieces featured in luminous thread across the back of the jackets – they looked amazing! 6 of these jackets are now available to buy exclusively at Selfridges, each with different text on the back – they are very special pieces. Guests were also able to see the final jacket being completed by sign writer Ash Willerton who must have the steadiest hands in the world!

On to the future – a preview of what customers can expect for Autumn Winter 17. I was joined by 7 other models from AMCK Models to showcase what’s yet to come. Six of the boys were dressed in the Barbour International Sport Collection and Luiz and I wore the “Originals” look highlighting the Winter Duke Wax Jacket and Weir Wax Jacket and showing how these staple pieces have evolved over the years.

During the presentation, I took over the final part of the @BarbourInt snapchat story using a pair of Snapchat Spectacles. It gave a very unique view of the presentation from a model’s point of view – a first for London Fashion Week Men’s.

I’m a keen motorcycle enthusiast so it was really exciting to be part of the presentation and hang out with the other models alongside the Barbour x Triumph customised bikes. I’m still waiting to hear if I can borrow one of these beauties. Keep an eye on all of the Barbour International social channels to see how I get on 😉

You can learn more about the brand, it’s heritage and whats to come on the link below: