/// Ratings Slump Dings Broadcast Sales

Diluted prime time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first quarter broadcast TV ad expenditures. According to a new report from Kantar Media, clients in Q1 invested $5.77 billion in network TV time, down 5 percent from $6.09 billion in the year-ago period. Prime time ratings in the 18-49 demo plummeted 17 percent in the first quarter of 2013, marking the sharpest rate of decline for the period since Nielsen began measuring TV deliveries. Also not helping matters was a shift of March Madness dollars to Q2. Whereas the 2012 Final Four took place on March 31, this year’s semi-finals were broadcast on April 2. That alone removed as much as $75 million in ad sales revenue into the April-June quarter; the going rate for a 30-second spot in CBS’ 2013 Final Four coverage was around $700,000. Per its most recent earnings report, ratings champ

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Talk NYC/WW is your daily download of the tech, marketing and advertising news you need to know. It’s smartly curated to keep you up to speed on the innovators and innovations that are shaking up the digital world today.