Now let’s look at these strategies (and more) in conversion-optimizing action.

1. Make Engagement Personal (ModCloth)

If you’re a marketer, you need to think beyond the world of your computer screen. The world is more than just apps, status updates, and digital multimedia. That’s why ModCloth, an online storefront, is venturing out in the community by hosting a pop-up shop in the world’s fashion epicenter, New York City.

Is there anything more social than a live event?

When you host an event in person, your reach is likely smaller, but your ROI potential may have higher depth. You do the math. If 30 of 60 attendees make three $150 purchases next year, that’s approximately $13,500 in sales. Not bad, right?

2. Bring Out Your Team (Credit Karma & Onboardly)

Your customers are people, and there are people behind your brand. Connect the dots!

Engagement is something that happens on a highly personal level. You can host all the contests and post all the status updates in the world — but nothing will ever replace that human-to-human bond.

Looking for an invaluable way to drive conversions for your organization? Make your team highly visible, and don’t forget to smile.

In bringing their star developer, Alex, to the public eye, Credit Karma emphasizes the humanity and hard work that goes into building this product — by people and for people. Trust is crucial.

Example #2 is Onboardly — a startup marketing and PR agency. Their success depends on several core personality traits: energy, enthusiasm, creativity, and a strong team workflow. Through social media, the team conveys all of the above.

The people behind your brand are your company’s most powerful conversion tool. The key to sales? Relationship building.

3. Engage the Senses (Oreo)

The more senses you can engage in your customers, the more you can engage them. Multimedia is a great way to do this — but you need to do more than just post pictures and text.

What’s better than a freebie from Oreo? A freebie music download from Owl City. While Oreo is a brand well-known for food, it isn’t a company that’s famous for its rockstar jams. Here’s where strategic partnerships come in.

In the social media world, you’re never alone, so don’t be afraid to partner with the community.

Why not partner with us right now? Add your favorite customer engagement strategies in the comments below.

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.

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