5 Ways Multichannel Ecommerce Offer Customers Freedom of Choice.

In the current era, competition is in the virtual arena. Your availability and ease of being reachable whenever a customer needs your product and services are crucial. For you to be competitive, you need to cast your nets wide. Relying on one selling point or option where customers can find your offers is limiting your sales. For this reason, going multichannel e-commerce way is not optional.

You must take your products and services everywhere the customers meet or buy through. This means you must be available in the brick and mortar store, e-commerce website, social media, and other marketplaces. Not only is it available but also turn the places into customized selling points where a customer can complete their transactions on the spot without leaving the platform. Here are five ways that multichannel e-commerce platforms offer freedom of choice to the customers:

Shopping on a platform that matches their preferences

Regardless of the kind of platform, a customer is purchasing from whether online or offline, likes and favorites play a central role in their decisions. For instance, some customers love buying in an instore. Others find their joy through an online store. As such, operating an in-store business and ignoring other marketplaces means that you limit the customer preferences. This means reduced sales as you miss out customers whose choice does not merge with your store. Hence, adapting multichannel selling enables you to expand the customer’s freedom by offering them an opportunity to buy your products on the e-commerce platforms of their choice.

Reaching out to customers at their usual platform

Imagine having an opportunity to buy your favorite electronics right at your workplace. No visiting an electronic shop or instore. The manufacturer lets you choose what you want at the comfort of either your home, office or where you spend your day. Isn’t that freedom? Indeed, your chance of purchasing any item offered through this approach is high.

By adopting multichannel selling strategy, you take your product everywhere your customers meet. They can purchase and complete their transaction on Facebook, Etsy, online store, or on the mobile app. Through offering them freedom of choice, you enhance your conversion rates. Who would miss an opportunity to make a transaction without any challenge or hustle? So, this approach helps you to reach out to your customers at their usual platforms creating more selling opportunities.

Chance to use their usual payment methods

Well, different customers prefer varying options. There are those who feel more secure when they use cards to complete their transactions. Others love virtual payments such as Skrill, PayPal, and mobile cash transfers. Operating a single channel limits the freedom to choose how to pay for the item purchased. For those who feel the payment processing option provided is insecure, their chances of buying from you are limited.

When you turn to multichannel retailing, you expand your customer payment processing freedom. Each marketplace and selling channel has different payment options which will likely be in line with your customer’s preferences. For instance, Etsy may only be accepting PayPal payments while Facebook may offer an opportunity to pay with your credit/debit card. Also, your online store may offer the customers a chance to use their mobile wallet or do direct bank transfers. With all these options, the customers will find it easy to buy from you and pay using their usual methods which is an upper hand on your sales.

Conclusion

As you can see, multichannel retailing is essential in enhancing customer’s freedom. The customers get an opportunity to buy from a platform linked to their preference, pay with their preferred method, and get products on their usual hangout places.

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