In Ayn Rand’s novel Atlas Shrugged one of her heroes, Ellis Wyatt, defiantly blows up his oilfield rather than surrender his business to a government edict. One well couldn't be extinguished, creating Wyatt’s Torch that served as a symbol for the flame of individuality and reason. We chose this name for our blog because this symbol represents the crucial values of reason, self-interest and liberty that are necessary for us to truly live as humans.