A reimagined phone app and an tablet app with enhanced security were among the new offerings on display at a Microsoft Dynamics CRM session at Microsoft Convergence 2015 in Atlanta this week. The session was certainly in keeping with CEO Satya Nadella's mandate to push Microsoft toward the "mobile-first, cloud-first" world.

And perhaps, if room can be made for one more "first," another might be added to that list, too: "Security-first."

"When we think about mobile security, most people think about ‘MDM,' which stands for mobile device management," said Girish Raja, Microsoft senior product marketing manager. "We want to work on this concept of mobile application management (MAM)."