Background.JW Lees was founded by a retired mill owner in 1828; an age in which working men would drink up to twelve pints a day. Five generations later, the 21st-century pub is a very different prospect, with changing demands and ever-increasing competition.

My role.

Working as the lead art director, designer and occasional Illustrator. I took ownership and lead the project seeing it through to final sign off. Whilst reporting regularly into Squad Creative Director David Barraclough.