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OK Helpline African American Callers
Fiscal Year 2006 through 2011
This fact sheet includes people who called the Oklahoma Tobacco Helpline between July 1, 2005 and June 30, 2011 and reported their race as Black or African American.
Demographics
• Between July 1, 2005 and June 30, 2011, 11704 African American participants called the Oklahoma Helpline. Call volume has increased from 1182 callers in FY06 to 2711 callers in FY11.
• Almost all (99.7%) of the African American callers were tobacco users, and most (97%) requested intervention.
• About three fourths (76%) of African American callers enrolled in the multiple call telephone counseling cessation program.
o The percent of African American callers who enrolled in the multi-call program remained high in all years of the Helpline.
o In July 2010, the Helpline created a new one-call + 2 weeks of nicotine replacement therapy program for callers with private health insurance, thus the decrease in percentage of callers receiving the multiple call program in FY11.
Service Performed
Fiscal Year of Registration
Total
2006
2007
2008
2009
2010
2011
Multiple Call Program
70.4%
75.9%
78.3%
74.8%
84.9%
68.1%
75.8%
Other Services
29.6%
24.1%
21.7%
21.7%
15.1%
31.9%
24.3%
• Two thirds (65%) of African American Helpline callers were female.
• Most of the African American callers were non-Hispanic (99%).
• The median age of African American callers was 43 years.
• A majority of African American callers was single (55%), while almost one fourth was married (24%) and 11% were divorced.
• Most of the African American callers had at least a high school degree or GED (81%). Slightly less than half had at least some college, university, or vocational school (42%), and 11% had a college or university degree.
• Almost three fourths (71%) of African American callers had an annual income of less than $20,000; additionally, 42% of African American callers had an annual income of less than $10,000.

OK Helpline African American Callers
Fiscal Year 2006 through 2011
This fact sheet includes people who called the Oklahoma Tobacco Helpline between July 1, 2005 and June 30, 2011 and reported their race as Black or African American.
Demographics
• Between July 1, 2005 and June 30, 2011, 11704 African American participants called the Oklahoma Helpline. Call volume has increased from 1182 callers in FY06 to 2711 callers in FY11.
• Almost all (99.7%) of the African American callers were tobacco users, and most (97%) requested intervention.
• About three fourths (76%) of African American callers enrolled in the multiple call telephone counseling cessation program.
o The percent of African American callers who enrolled in the multi-call program remained high in all years of the Helpline.
o In July 2010, the Helpline created a new one-call + 2 weeks of nicotine replacement therapy program for callers with private health insurance, thus the decrease in percentage of callers receiving the multiple call program in FY11.
Service Performed
Fiscal Year of Registration
Total
2006
2007
2008
2009
2010
2011
Multiple Call Program
70.4%
75.9%
78.3%
74.8%
84.9%
68.1%
75.8%
Other Services
29.6%
24.1%
21.7%
21.7%
15.1%
31.9%
24.3%
• Two thirds (65%) of African American Helpline callers were female.
• Most of the African American callers were non-Hispanic (99%).
• The median age of African American callers was 43 years.
• A majority of African American callers was single (55%), while almost one fourth was married (24%) and 11% were divorced.
• Most of the African American callers had at least a high school degree or GED (81%). Slightly less than half had at least some college, university, or vocational school (42%), and 11% had a college or university degree.
• Almost three fourths (71%) of African American callers had an annual income of less than $20,000; additionally, 42% of African American callers had an annual income of less than $10,000.