The Big Business of Licensing (Mania.com)

Date: Monday, March 22, 2004Source: www.nypost.com

Warner Bros. has teamed with Henri Bendel for a line of "Catwoman"-inspired apparel and accessories, to be sold in the luxury department store in conjunction with the July 23 release of the Halle Berry movie.

Miramax, which is developing a movie based on the Archie comic books, has licensed the Betty and Veronica characters to Kitson, a trendy Los Angeles boutique that has incorporated their likenesses in a line of clothing, jewelry and accessories that will be available in May.