When you buy (PRODUCT)RED merchandise, Apple gives a portion of the purchase price to the Global Fund to fight AIDS in Africa.

The Global Fund.

Every day 700 babies are born with HIV. (RED)™ works with companies like Apple to fight for an AIDS-free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT)RED has generated more than $250 million for the Global Fund — more than $70 million from Apple alone. You can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad.