This unusual square box with black dots started to appear all over the city. It was an advertisers way of saying “We want to tell you more but, you have to scan this code first”. It destroyed a layout graphic designers put their passion into. And it confused the people who didn’t know what it was. It wasn’t sexy nor interesting to look at.

The advertisers are slowly realizing the “Let’s just put a QR code on this” boat is sinking and we no longer see those mysterious cubes anymore. However, despite the dying trend, there are plenty of companies who still use it for their marketing campaigns. We decided to let the public and the companies know that the war is over.

“Matt W. Moore works to the credo of ‘range is conducive to growth.’ Like many artists of his generation, Matt’s background was in action board sports and the action art of graffiti, each with their core value of speed, do-it-yourself ethic, enthusiasm for new terrain, and sheer fun of collaboration. Over the past decade, he’s applied those principles to his bold, graphic aesthetic in media both analog and digital, for projects both personal and commercial.”