Inside is a choice of seeds to grow miniature tomatoes, miniature pumpkins or green peas. The idea of a more labor-intensive Campbell's came to mind from an interior design magazine that showed the can immortalized by Andy Warhol being used to grow herbs in the kitchen.

The seeds come in a tin that looks exactly the same as the red-and-white Campbell's can except the word "soup" is replaced by "seeds". Inside is a choice of seeds to grow miniature tomatoes, miniature pumpkins or green peas.