Pay TV and SVOD subscriptions on rise in India

According to research reports, India is forecasted to add 49 million more Pay TV and subscription video on demand (SVoD) subscriptions. The subscription for VOD users will take its total to 210 million in 2023. SVoD subscriptions is likely to double between 2017 and 2023.

The global pay-TV and SVoD subscriptions will rise by 37% to touch 1.87 billion by 2023 from 1.3 billion at end-2017. SVOD’s share of the total will increase from 11% in 2017 to 27% in 2023.

Simon Murray, Digital TV Research Principal Analyst quoted, “China is the brightest star by adding 171 million subscriptions during this period to take its total to 610 million. Its pay-TV total will ‘only’ grow by 32 million to 375 million, but SVOD will rocket by 138 million to 235 million subscriptions. India will add a further 49 million pay TV and SVOD subscriptions to take its total to 210 million in 2023.”