SI, Turner Making Moves On Latest ComScore Rankings; Top Four Same As April

Sports Illustrated and Turner Sports no longer have a business partnership for SI.com, but both entities made sizable moves up the charts in the May comScore reach rankings of the most trafficked U.S. sports sites. Despite similar traffic from April, SI moved from 12th place to ninth. And Turner Sports moved from eighth in April to fifth, buttressed in part by strong online traffic to NBA.com stemming from the league's ongoing postseason. Turner Sports also held the fifth spot in March during the heart of the NCAA men's basketball tournament. The top four slots on the chart repeated those from most recent months, with Yahoo Sports maintaining its customary No. 1 overall slot by a sizable margin, FoxSports.com on MSN staying at second, ESPN holding third place and USA Today Sports Media Group standing at fourth. ESPN, however, held its typically large lead in time spent among sports sites in consumption with an average of 85 minutes per visitor during the month.

TOP SPORTS WEB SITES DURING MAY

RANK

WEBSITE

UNIQUE VISITORS (000s)

1

Yahoo Sports

41,368

2

FoxSports on MSN

33,511

3

ESPN

31,058

4

USA Today Sports Media Group*

22,619

5

Turner Sports Digital***

14,739

6

MLB

14,597

7

NBC Sports**

13,816

8

CBS Sports

11,469

9

Sports Illustrated sites

9,255

10

BleacherReport.com

9,249

11

Sporting News on AOL

8,797

12

SB Nation

8,765

13

NFL Internet Group

8,627

14

Active.com sites

8,074

15

Big Lead Sports by FSV

5,632

NOTES: All numbers do not include wireless traffic. * = Sites includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, HighSchoolSports.net, BNQT Media Group. USA Today continues to fold in traffic assignments from various affiliates in the Big Lead Sports network following the January purchase of Big Lead Sports, resulting in the two separate listings. ** Includes NHL.com.*** Sites include NBA.com, NASCAR,com, PGATour.com, PGA.com, NCAA.com and WNBA.com.