Scramble: A Business Thriller

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Marty Neumeier, author of The Brand Gap and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?

The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare book that everyone on your team will eagerly read, discuss, and put into action.

BONUS GUIDE: At the back of the deluxe paperback version is a concise guide for applying the agile strategy principles in the story.

ABOUT THE AUTHOR

Marty Neumeier started his career as a designer, later adding writing and publishing to his list of credits. He has written eight books on brand, strategy, innovation, and company culture.

His first book, The Brand Gap, was conceived as a “whiteboard overview”—a highly visual book designed to be read on a short plane flight. It became an instant bestseller, hitting the top ten on Amazon in the first month. An online version has been viewed over 22 million times since then.

A second whiteboard overview, Zag, was named one of the “top 100 business books of all time.” He quickly followed Zag with three books on design thinking: The Designful Company, Metaskills, and The 46 Rules of Genius.

During his five-decade career, he has worked closely with innovative companies such as Apple, Sun Microsystems, Adobe, Netscape, Microsoft, HP, and Google, helping them to advance their brands and cultures.

Today he serves as Director of CEO Brand for Liquid Agency, a Silicon Valley firm that designs branded cultures for large organizations. He travels extensively as a workshop leader and speaker on the topics of brand, innovation, and leadership. When he’s not traveling, he and his wife Eileen divide their time between California and southwest France. Connect with Marty on LinkedIn or subscribe to martyneumeier.com.

REVIEW QUOTES

“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.”

-Kit Yarrow, professor of consumer psychology, author of Decoding the New Consumer Mind

“Neumeier turns out to be thriller writer as well as brand sage. Dramatically poignant, and highly recommended for anyone facing a strategy dilemma.”

-Kevin Duncan, thought leader and author of The Ideas Book and The Smart Strategy Book