Big Country Farm Toys, the fastest growing line of 1:20 scale farm, ranch and rodeo toys in America, has partnered with Joe Frost and the Frost family to offer creative, interactive farm and rodeo life toys which promote great character and values.

Announcing the partnership during Wrangler National Finals Rodeo in Las Vegas, Saturday Dec. 5, 2015, President and CEO for Big Country Toys, Greg Huett, said, “Joe Frost is a college graduate and avid rancher, who just so happens to be the number five bull rider in the NFR going into the Finals in Vegas.”

“I noticed common elements in working with both Clyde and Elsie Frost as well as their nephew Joe. All are interested in creating a positive message for our kids, and both are generous with their own charities,” Huett, explained. “The Frost family giving 100% of their proceeds from the Lane Frost figurine to the Lane Frost Scholarship fund, and Joe Frost donating all of his proceeds from his Frost Fever line of T-shirts at the WNFR to the Justin Cowboy Crisis Fund.”

Huett and Big Country Toys introduced the figurines “Challenge of the Champion’s” in 2015 featuring Hall of Fame legend Lane Frost as well as John Growney’s Hall of Fame bull, Red Rock. The successful introduction of the toy and a growing relationship with the Frost family led to the partnership with Joe, second cousin to Lane.

“Although Joe is his own man, and does not want to live in his cousin’s spotlight, the comparisons are there,” Huett said. The two share more than just a last name. Joe Frost will be competing, like his cousin, for the prized championship buckle. But deeper than talent, Joe Frost carries the known and respected name and character of the Frost family.

Big Country Farm Toys is excited about having Joe Frost be a part of the Big Country team. His values of integrity, education and generosity have always been a key part of the western lifestyle and will help the company fulfill its mission of providing wholesome products and role models for today’s youth.

Parents are tired of the imagination lacking, technological culture that their young kids are being immersed in, and the poor role models that are all too prevalent in today’s media. Big Country Farm Toys promotes the alternative to the disappointment of parents when dealing with bad role models and children being consumed with the tech culture that has consumed this generation, leading to a lack of creativity and imagination brain drain.

Big Country Farm Toys products are cobranded with some of the top Ag brands including Ford Super Duty Trucks, Sundowner trailers, Aermotor windmills, the PBR and the PRCA. Our line of over 30 products includes hand painted animals, figurines, vehicles and all the great accessories kid’s need to build their own farm, ranch or rodeos. The toys are both collectible and playable.