You Report, We Decide

“I ran into an old acquaintance (well, “old”) at SXSW this year, and she had some good news – she just got a new gig as the general manager for a new label which has some ties to Sub Pop but not really. It wasn’t really a stretch because Sarah had worked for Sub Pop before this, but I was still intrigued because I hadn’t heard of the label, Hardly Art. To make it clear, it’s NOT an imprint label and it’s technically a separate enterprise (I think), but, well, it is still connected to Sub Pop.

Hardly Art was started by Jonathan Poneman, the founder of Sub Pop. The label will be operated in the same office at Sub Pop’s for now and will be distributed by Sub Pop and ADA. The label will be focusing on more underground artists for now and will only be releasing a few releases a year to start off. The first signing is Seattle duo Arthur & Yu, who will be releasing their full length album In Camera on June 19th.” [via HateSomethingBeautiful]

PHAWKER SAYS: About half way through our first listen we had a growing suspicion that became a foregone conclusion halfway through the second listen — WE HAVE FOUND OUR NEW FAVORITE BAND OF ALL TIME, or at least right now.

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In other words, if you, in desparation to stand out from the pack of older rock nerds, have arrived as the most cliched indie rocker on earth! I’ll have to check this stuff out. It’s OK that I like about half of those bands, right?