The Scout.org website uses "cookies", both internal and from third parties. Cookies are small text files placed on your end user device and help us to distinguish you from other users, to enhance your experience on scout.org. If you continue, we'll assume that you are happy to receive cookies on our website. You can change your browser's cookie settings at any time. To find out more about how we use cookies and how to manage your browser settings read our Cookies Policy.

Resource Centre

1st Jan 2013

Growth of Scouting, to reach as many young people as possible in Africa (More than 60% of Africa's population) will depend on how well we sustain our good image in order to retain and attract more young people.

Support by our stakeholders will depend on how we make them understand, see and appreciate the contribution of Scouting to the lives of the young people and the community at large.
Good communication is central to the delivery of the youth programme and in making better Scouting accessible to more young people.
Effective Communication is fundamental in the implementation of the 10 Year Development Plan for Scouting in the Africa Region, and in fulfilling the mission of Scouting.
The Africa Regional Office uses several communication tools to reach out to more young people in Africa and beyond, Scout Leaders and Partners. Among other approaches, this is achieved through the following:

Kudumail (Newsletter)
After a thorough situational analysis aimed at finding ways of reaching our stakeholders more effectively, we came up with a communication strategy that, among other strategic objectives, aims to improve newsgathering and dissemination. Hence, the launch of Kudumail. The name Kudumail is inspired by the Kudu Animal. We chose this name for three reasons. First, a Kudu is an African animal, which is a type of antelope. Second, it is fast, almost like the way we want our news to spread! The last reason is a symbolic one. When Lord Baden Powell started the first experimental Scout camp on Brownsea Island, he blew a Kudu horn to herald the beginning of this historic event.

Given the challenge of internet access in Africa, where only 11.4 % (as of 2011) of the population have access to Internet, Kudumail will serve as a “portable” information material that could serve both those who have and those who do not have access to Internet. This is important as the overall objective of Kudumail is to contribute to the development of Scouting in Africa through awareness raising. Thus, Kudumail is also a platform of exchange on our activities, potentials, challenges, opportunities, etc. and we are all invited to contribute and to relay the message.