...is only in 10 minutes of the movie, even though he was all over the promotion for the movie. Again, at this point, he can do no wrong. And even when he does do wrong, it’s only because he wasn’t used properly. Like in Side Effects. Which took a sh-t at the box office despite solid reviews and the post-mortem on that is that it failed because they didn’t use Tatum enough in marketing the film. One headline actually read:

So basically, when a Channing Tatum movie underperforms, it’s not Channing Tatum’s fault, but the fault of the people who didn’t properly sell it as a Channing Tatum movie. The lesson here? Even if Channing Tatum’s not really in the movie, make people THINK he’s in the movie and they’ll go see the movie.

It’s quite a winning streak, non?

Next up for Channing Tatum: White House Down opening in June. I don’t want to jinx him or anything but....WHD is a proper Channing Tatum movie AND sh-t blows up all over the place AND he probably takes his shirt off. How can they lose?

Here’s Tatum in London this week with his wife Jenna Dewan and their dogs. He’s there working on the Wachowskis’ Jupiter Ascending. Dewan is scheduled to give birth there because she’s due during production. I kinda love that Channing Tatum’s having a British baby.