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Technology Advances Create Opportunities to Honor our Troops

Earlier this week, veterans bonded over free meals at restaurants and relaxed with their families in free hotel rooms, courtesy of Veterans Day offers from businesses ranging from local shops to global chains. Such deals are great ways for businesses to recognize veterans¹ service. However, establishments rarely offer military deals online because they had no simple way of validating military service online ­until now.

TroopID recently launched innovative technology that authenticates military service and military family membership online. Founded by two former Army Rangers, TroopID allows individuals to verify their eligibility at TroopID.com, and once verified, they can access deals and discounts online from various national companies. As a result, business should be more likely to offer military specials online without concern for misuse by ineligible users. In fact, TroopID planned several launches with merchants to mark Veterans Day.

Companies like TroopID answer First Lady Michelle Obama¹s appeal to “Do what you do best” in connecting service members, veterans and military spouses with the resources they deserve. Joining Forces applauds TroopID, those companies with whom it partners to offer military deals, and all companies that find ways to honor the service of our military and their family members.

Captain Archie Bates, U.S. Army, is a White House Fellow at Joining Forces