Information, news and updates on legal and regulatory activities pertaining to advertising and marketing around the globe

Tag Archives: Video Games

On December 5th, 2018, Terrence Ferguson, better known as 2 Milly, filed a complaint in the United States District Court for the Central District of California alleging that Epic Games, Inc. committed copyright infringement and violated right of publicity and unfair competition laws by implementing the “Milly Rock” dance into their free-to-play video game Fortnite. … Continue Reading

The German Federal Supreme Court (FSC) released its full decision in the Gameforge "Runes of Magic" case, holding that the language Gameforge used in its advertising was in violation of the German Act Against Unfair Competition. As a result of the FSC's decision, video games companies and other companies in Germany that create ads directed to children should become more vigilant of the language being used in advertising, or may be subject to a violation.… Continue Reading

This continues to be an interesting year for entertainment labor negotiations. New SAG/AFTRA ad industry contracts, SAG’s new television and theatrical contract and studio agreement, an extension of the Non-Broadcast/Industrial and Educational agreement, not to mention infighting and lawsuits. And now there’s a new item – SAG and AFTRA’s separate negotiations with the videogame industry over voiceover … Continue Reading

The Federal Trade Commission staff will host a forum March 12, 2009 to gather input for its upcoming education program on advertising literacy for “tweens,” or kids who are 8 to 12 years old. At the forum, experts on advertising and marketing to kids will discuss a range of issues, including: What kids experience in … Continue Reading