Information Highwayman

What would you like to see?

“Should I click your CTA button…or should I click my back button?”…said every prospect who left your site without converting

Get success right at the point when they’re answering this question. My 5-day crash course explains the highest-leverage tweaks for increasing CTA clicks—including how a single word lifted conversions by 90%.

(At the same time, you’ll acquire 80% of the skills for writing magnetic headlines—because they share 80% of their DNA with calls to action.)

Privacy guaranteed; no obligation, no credit card required, unsubscribe at any time

Bnonn Tennant is a conversion optimization expert and copywriting coach who helps freelancers and small businesses turn more visitors into customers.

What you get

It’s one lesson by email each day. How you study is up to you:

Read the lessons on your tablet or computer

Listen to the mp3s

Print them out to read in a comfy armchair

Guaranteed: straight-shooting tips you can actually use

Let me be blunt. You can’t move on the internet these days without stepping in the swill from a so-called guru. If you’re wondering whether this crash-course is any different—whether it’s even worth looking at—here are a few comments I’ve gotten from customers. Excuse the colorful language, but I think it gets the point across pretty well:

I love no-nonsense, zero BS marketing advice and boy do you give it – in shed loads.

I signed up for your emails and I’m really enjoying them. This shocked me really, as I tend to unsubscribe from anybody’s mailing list as soon as I’ve downloaded and read the (usually useless) report they sucked me into downloading. I really enjoy the tone of both your website and your emails and the straightforward language you use — it’s such a refreshing change from the four-hour this or the awesome-that, which are usually absolute shit.

You’re no-nonsense, straightforward, and honest about what you do. You don’t pull any punches on what you think, and when you give advice or commentary, it’s usually decently insightful and/or funny.

There are currently only two lists that email daily that I’ve stayed on – yours and Seth Godin.

I got these comments through an anonymous survey using Google Forms, so I don’t know the names of the people who made them. But why not find out for yourself if they’re right? Enroll for your free tweaks below.