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“A great video, is like a great blogpost.” says Miami based visual content creator Pascal Depuhl. “You need to capture the viewers attention in the first few seconds, like a catchy blog title – otherwise you’ll loose them.” Pascal, who has been creating still images for his clients as a commercial photographer for over 25 years, recently spoke at WordCamp Miami. Video is a recent addition to the services Photography by Depuhl offers his clients.

He went on to say that the story portion of the video, is like the body of a blog post. “Story trumps everything” says Depuhl “the perfect video must tell a compelling story, engineered to change it’s viewers mind.” Photography by Depuhl is known for creating videos and images, designed to be mind changing; he gave a TEDx talk on this topic called “the Art of Changing Minds“.

Finally you’ll need to know your Call-to-Action before you start production. “Video is powerful, so your Call-to-Actions can be subtle.”

Here are the slides of the talk and the links that Pascal mentioned, which will be published on WordCamp.tv in a few weeks.

Marketing is all about getting your brand in front of your target audience. There’s only one thing that’s better: getting your brand in front of trusted influencers; professionals, who are in charge of finding brands like yours for your target audience.

Market to the influencers of your target audience

Case in point: Most of the companies I work for have a web designer, a blogger or a social media guru, whom they employ to create and maintain their online properties. Many times they have long term relationships with my target audience. This trust often earns them the right to recommend a photographer or a video producer and almost always, they don’t have someone in mind.

In larger companies those gatekeepers are either in-house marketing departments or advertising agencies, however many midsize and almost all small businesses work very differently. Many times there is another small business or a freelancer, who is hired to develop their online assets. More importantly he or she is trusted to recommend visual content creators.

Two problems with that strategy

“Ok” you say “marketing to influencers sounds nice and all, but how do you find them and isn’t reaching out to them one by one gonna take an awfully long time?” Of course you’re right. If you were to start looking for web developers, bloggers and social media marketeers one at a time or even if you were to create an email campaign or social media ad blitz, it would take you forever, which is a time frame I’m not too comfortable working in when I’m looking for new leads. More importantly you don’t know the experience level of who you’d find and they wouldn’t know anything about you.

Make influencers come to you

Wouldn’t it be cool, if you could spend two or three days immersed in 700+ local influencers, who on top of that are told by an international brand they trust, that you are the expert? What if we’d throw in 60 industry heavy experts, who would be your peers for the weekend? In my book that sounds like a much more favorable proposition now, don’t you agree? So what is this magical place, that draws these influencers whom your target market trusts and relies on?