Seth’s 5 Tips for Better Online Surveys

Another Brilliant post by Seth Godin. Can’t wait to see him at The 99% Conference in April. Here’s the first two, full 5 at his site (don’t want to rob his traffic).

Every question you ask is expensive. (Expensive in terms of loyalty and goodwill). Don’t ask a question unless you truly care about the answer. This means that a vague question with vague answers (extremely satisfied…acceptable…extremely dissatisfied and no scale to compare them to) is a total waste of time. What action will you take based on that? It’s smarter to ask, “how much would you say lunch was worth?”

Every question you ask changes the way your users think. If you ask, “which did you hate more…” then you’ve planted a seed.