Apple Inc. Press ReleasesAppleIn house“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalisation in a wearable device.”

Apple Watch introduces revolutionary technologies including the Digital Crown, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Incredibly Accurate & Customisable TimepieceAn extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard.* Apple Watch can be personalised with watch faces ranging from traditional analogue such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialised functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customisable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to.

Intimate & Immediate Communication DeviceApple Watch enables you to send messages, read email and answer calls to your iPhone right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay**, boarding a plane with a Passbook boarding pass, or raising your wrist to ask Siri for turn-by-turn directions in Maps.

Groundbreaking Health & Fitness CompanionApple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalised activity goals, reward fitness milestones and keep you motivated.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodised aluminium case in silver and space grey with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colours. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-carat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-carat gold clasps, buckles or pins.

The world’s most vibrant and innovative developer community has been creating all-new experiences specifically designed for Apple Watch. From requesting an Uber, checking in to your American Airlines flight, booking a bike for your Equinox class to remotely controlling your Honeywell Lyric thermostat while away, the possibilities for Apple Watch apps are endless. These experiences extend the functionality of your favourite iPhone apps, while delivering an innovative way to interact—right from your wrist. Popular apps such as Instagram, MLB.com At Bat, Nike+ Running, OpenTable, Shazam, Twitter, WeChat and more will also be available on Apple Watch. The new Apple Watch app that comes with iOS 8.2 on iPhone lets you browse, buy and download apps from the Apple Watch App Store.

Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life*** and comes with a unique charging solution that combines Apple’s MagSafe technology with inductive charging for a quick connection that simply snaps into place.

By design, the shopping experience for Apple Watch will be the most personalized Apple has ever offered. When Apple Watch becomes available for pre-order from the Apple Online Store on Friday, April 10, Apple retail stores and department store shop-in-shops will begin offering customers the chance to preview their choice of Apple Watch and try it on in-store.

AvailabilityBeginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store. On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorised Resellers in China and Japan. Customers who purchase online or in-store from Apple will be offered Personal Setup to customise and pair Apple Watch with their iPhone.

Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10. Apple Watch will be for sale on April 24 at these select department store shop-in-shops, and at boutiques in major cities across the world including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.

Starting today customers can explore and choose their favourite Apple Watch in the Apple Online Store or through the Apple Store app for iPhone and iPad.

*Accuracy depends on regular syncing with iPhone.**Apple Pay is only available in the US and through participating banks. See www.apple.com/apple-pay for details.***Battery life depends on device settings, usage and other factors. Actual results may vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> SAN FRANCISCO―March 9, 2015―Apple today unveiled the all-new MacBook, a new line of notebooks reinvented in every way to deliver the thinnest and lightest Macs ever. Every component of the new MacBook has been meticulously redesigned to create a Mac that weighs just two pounds and is 13.1 mm thin. The new MacBook features a stunning 12-inch Retina display that is the thinnest ever on a Mac, an Apple-designed full-size keyboard which is dramatically thinner and highly responsive, the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac, an incredibly compact USB-C port for data transfer, video out and charging in a single connector, and a new battery design that maximises every millimeter of space to deliver all-day battery life. And, for the first time, MacBook is available in three gorgeous aluminium finishes—gold, silver and space grey.

“Apple has reinvented the notebook with the new MacBook, and at just two pounds and 13.1 mm, it’s the thinnest and lightest Mac ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that’s 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook.”

Measuring just 13.1 mm at its thickest point, the new MacBook design is an amazing 24 percent thinner than the 11-inch MacBook Air. With a new precision-milled unibody enclosure featuring integrated Wi-Fi antennas and a top case with polished stainless steel Apple logo, MacBook is available in three elegant finishes—gold, silver and space grey—and is the first MacBook with an all-metal enclosure.

A comfortable keyboard is essential to the Mac experience and the new MacBook is designed around an all-new full-size keyboard. To fit the full-size keyboard into the amazingly thin MacBook meant completely re-engineering how a notebook keyboard works. The new keyboard is 34 percent thinner and uses an Apple-designed butterfly mechanism that is an amazing 40 percent thinner than a traditional keyboard scissor mechanism yet four times more stable, providing greater precision no matter where your finger strikes the key. New stainless steel dome switches located beneath each key deliver a crisp and responsive feel when typing, and every key on the new keyboard is individually backlit with its own single LED to deliver precisely calibrated, uniform brightness behind each keycap.

The perfect match to a full-size keyboard is a 12-inch display, and the new MacBook features a stunning 12-inch Retina display with a 16:10 aspect ratio. Measuring just 0.88 mm thin, the Retina display on the new MacBook is the thinnest display ever on a Mac. With a larger aperture for each pixel, the new Retina display is also extremely efficient and uses 30 percent less energy than existing Mac notebook Retina displays, while delivering the same level of brightness. And with a resolution of 2304 x 1440, text, photos and movies come to life with astounding clarity.

MacBook also features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customise the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

Applying miniaturisation techniques used in iPhone and iPad, MacBook features the most compact logic board ever in a Mac, measuring an amazing 67 percent smaller than the logic board of the 11-inch MacBook Air. With no moving parts or vents, the new MacBook was designed from the ground up to be the first fanless Mac notebook for silent, efficient performance. MacBook features the new fifth-generation Intel Core M processor that runs at just 5 watts and Intel HD Graphics 5300. The highly efficient processors work in conjunction with optimisations throughout OS X to make the new MacBook the world’s most energy efficient notebook.*

The new MacBook features a breakthrough terraced battery design that is layered in individual sheets that are precisely contoured to fit the MacBook’s sleek, curved enclosure. As a result, the new MacBook has 35 percent more battery capacity than would be possible with traditional battery cells and delivers all-day battery life with up to 9 hours of wireless web browsing and up to 10 hours of iTunes movie playback.**

Designed for the wireless world, MacBook is perfect for tasks like streaming content from your MacBook to your HDTV using AirPlay, exchanging files quickly using AirDrop, or using wireless headphones. MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity.

The new MacBook also features a next-generation USB-C port that is incredibly small, yet extremely versatile and even more user friendly. A new industry standard, USB-C supports higher wattage charging, USB 3.1 Gen 1 (5Gbps) data transfer and DisplayPort 1.2 all in a single connector that’s one-third the size of a traditional USB port.

Every new Mac comes with OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie, GarageBand, iPhoto, and Pages, Numbers and Keynote come free with every new Mac. iMovie lets you easily create beautiful movies, you can use GarageBand to make new music or learn to play piano or guitar and you can edit and share your best shots with iPhoto. Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC. The new Photos for OS X app keeps your growing photo and video collection automatically organised and easy to navigate and will be included in an OS X Yosemite update this spring.

*Claim based on energy efficiency categories and products listed in the EPA ENERGY STAR database for Notebook Computers as of March 5, 2015. **The Wireless Web protocol testing was conducted by Apple in March 2015 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

“Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.”

The 13-inch MacBook Pro with Retina display features the all-new Force Touch trackpad that brings a new dimension of interactivity to the Mac. The new trackpad features built-in force sensors that allow you to click anywhere and haptic feedback that provides a responsive and uniform feel. You can even customise the feel of the trackpad by changing the amount of pressure needed to register each click. The Force Touch trackpad also enables a new gesture called Force Click, a click followed by a deeper press, for tasks like pulling up the definition of a word, quickly seeing a map or glancing at a preview of a file.

The updated 13-inch MacBook Pro with Retina display also features fifth generation Intel Core processors up to 3.1 GHz, with Turbo Boost Speeds up to 3.4 GHz, faster integrated Intel Iris Graphics 6100, and flash storage that is up to two times faster, with throughput up to 1.6GBps.* In addition, the 13-inch MacBook Pro with Retina display now delivers up to 10 hours of battery life and up to 12 hours of iTunes movie playback.**

The updated 11-inch and 13-inch MacBook Air now feature fifth generation Intel Core processors up to 2.2 GHz, with Turbo Boost speeds up to 3.2 GHz, integrated Intel HD Graphics 6000, and Thunderbolt 2, delivering up to 20Gbps, twice the bandwidth of the previous generation. The 13-inch MacBook Air also features faster flash storage that is up to two times faster than the previous generation.***

Every new Mac comes with OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie, GarageBand, iPhoto, and Pages, Numbers and Keynote come free with every new Mac. iMovie lets you easily create beautiful movies, you can use GarageBand to make new music or learn to play piano or guitar and you can edit and share your best shots with iPhoto. Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC. The new Photos for OS X app keeps your growing photo and video collection automatically organised and easy to navigate and will be included in an OS X Yosemite update this spring.

Pricing & Availability The 13-inch MacBook Pro with Retina display is available today through select Apple Authorised Resellers with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 128GB of flash storage; with a 2.7 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage and with a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 512GB of flash storage. Configure-to-order options include a faster dual-core Intel Core i7 processor up to 3.1 GHz with Turbo Boost speeds up to 3.4 GHz, up to 16GB of memory and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

MacBook Air is available today through the select Apple Authorised Resellers. The 11-inch MacBook Air comes with a 1.6 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB and 256GB of flash storage. The 13-inch MacBook Air comes with a 1.6 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB and 256GB of flash storage. Configure-to-order options include a 2.2 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.2 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.

*Testing conducted by Apple in March 2015 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/macbook-pro/features-retina/. **The Wireless Web protocol testing was conducted by Apple in March 2015 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro. ***Testing conducted by Apple in March 2015 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbook-air/features.html.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Juriaan Bosman Applebosman.j@apple.com +44 (0)20 8278 1440 ]]> SAN FRANCISCO—March 9, 2015—Apple today announced ResearchKit, an open source software framework designed for medical and health research, helping doctors and scientists gather data more frequently and more accurately from participants using iPhone apps. World-class research institutions have already developed apps with ResearchKit for studies on asthma, breast cancer, cardiovascular disease, diabetes and Parkinson’s disease.* Users decide if they want to participate in a study and how their data is shared.

“iOS apps already help millions of customers track and improve their health. With hundreds of millions of iPhones in use around the world, we saw an opportunity for Apple to have an even greater impact by empowering people to participate in and contribute to medical research,” said Jeff Williams, Apple’s senior vice president of Operations. “ResearchKit gives the scientific community access to a diverse, global population and more ways to collect data than ever before.”

ResearchKit turns iPhone into a powerful tool for medical research. When granted permission by the user, apps can access data from the Health app such as weight, blood pressure, glucose levels and asthma inhaler use, which are measured by third-party devices and apps. HealthKit is a software framework Apple introduced with iOS 8 to provide developers the ability for health and fitness apps to communicate with each other. ResearchKit can also request from a user, access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone to gain insight into a patient’s gait, motor impairment, fitness, speech and memory.

ResearchKit also makes it easier to recruit participants for large-scale studies, accessing a broad cross-section of the population—not just those within driving distance of an institution. Study participants can complete tasks or submit surveys right from the app, so researchers spend less time on paperwork and more time analysing data. ResearchKit also enables researchers to present an interactive informed consent process. Users choose which studies to participate in and the data they want to provide in each study.

“We’re excited to use these new ResearchKit tools from Apple to expand participant recruitment and quickly gather even more data through the simple use of an iPhone app. The data it will provide takes us one step closer to developing more personalised care,” said Patricia Ganz, MD, professor at the UCLA Fielding School of Public Health and Director of Cancer Prevention & Control Research at UCLA’s Jonsson Comprehensive Cancer Center. “Access to more diverse patient-reported health data will help us learn more about long-term after-effects of cancer treatments and provide us with a better understanding of the breast cancer patient experience.”

“When it comes to researching how we can better diagnose and prevent disease, numbers are everything. By using Apple’s new ResearchKit framework, we’re able to extend participation beyond our local community and capture significantly more data to help us understand how asthma works,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Using iPhone’s advanced sensors, we’re able to better model an asthma patient’s condition to enable us to deliver a more personalised, more precise treatment.”

Developed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions, the Asthma Health app is designed to facilitate asthma patient education and self-monitoring, promote positive behavioral changes and reinforce adherence to treatment plans according to current asthma guidelines. The study tracks symptom patterns in an individual and potential triggers for these exacerbations so that researchers can learn new ways to personalise asthma treatment.

The Share the Journey app, developed by the Dana-Farber Cancer Institute, Penn Medicine, Sage Bionetworks and UCLA’s Jonsson Comprehensive Cancer Center, is a research study that aims to understand why some breast cancer survivors recover faster than others, why their symptoms vary over time and what can be done to improve symptoms. Share the Journey will use surveys and sensor data on iPhone to collect and track fatigue, mood and cognitive changes, sleep disturbances and reduction in exercise.

Developed by Stanford Medicine, the MyHeart Counts app measures activity and uses risk factor and survey information to help researchers more accurately evaluate how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers will be able to understand better how to keep hearts healthier.

Massachusetts General Hospital developed the GlucoSuccess app to understand how various aspects of a person’s life—diet, physical activity and medications—affect blood glucose levels. The app can also help participants identify how their food choices and activity relate to their best glucose levels, enabling them to clearly see correlations and take more active roles in their own well-being.

Developed by Sage Bionetworks and the University of Rochester, the Parkinson mPower app helps people living with Parkinson’s disease track their symptoms by recording activities using sensors in iPhone. These activities include a memory game, finger tapping, speaking and walking. Activity and survey data from your phone are combined with data from many other participants to fuel Parkinson’s research at a scale never before possible, making this the world’s largest and most comprehensive study of this disease.

ResearchKit will be released as an open source framework next month, providing researchers with the ability to contribute to specific activity modules in the framework, like memory or gait testing, and share them with the global research community to further advance what we know about disease. For more information, visit www.apple.com/researchkit.

*ResearchKit apps are available on the App Store in the US at appstore.com/researchkit and will be rolling out to more countries in the future. iPhone 5, iPhone 5s, iPhone 6, iPhone 6 Plus and the latest generation of iPod touch support ResearchKit apps.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]>“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”

“HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge.”

More hours of HBO video are streamed to Apple devices than all others combined and now customers can subscribe using the HBO NOW app on their iPhone, iPad, iPod touch or directly on Apple TV for instant access to all the programming they want. For just $14.99 a month HBO fans can enjoy hit series ranging from Game of Thrones, Silicon Valley and VEEP to Last Week Tonight with John Oliver and VICE. At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services—HBO and Cinemax—to approximately 127 million subscribers worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Jeff CussonHBOjeff.cusson@hbo.com+1 (212) 512-1343]]> CORK, Ireland—February 23, 2015—Apple today announced a €1.7 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energy. The facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, the App Store, iMessage, Maps and Siri for customers across Europe.

“We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent,” said Tim Cook, Apple’s CEO. “This significant new investment represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”

Apple supports nearly 672,000 European jobs, including 530,000 jobs directly related to the development of iOS apps. Since the App Store’s debut in 2008, developers across Europe have earned more than €6.6 billion through the worldwide sale of apps and in-app purchases.

Apple now directly employs 18,300 people across 19 European countries and has added over 2,000 jobs in the last 12 months alone. Last year, Apple spent more than €7.8 billion with European companies and suppliers helping build Apple products and support operations around the world.

Like all Apple data centres, the new facilities will run entirely on clean, renewable energy sources from day one. Apple will also work with local partners to develop additional renewable energy projects from wind or other sources to provide power in the future. These facilities will have the lowest environmental impact yet for an Apple data centre.

“We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”

The two data centres, each measuring 166,000 square metres, are expected to begin operations in 2017 and include designs with additional benefits for their communities. For the project in Athenry, Ireland, Apple will recover land previously used for growing and harvesting non-native trees and restore native trees to Derrydonnell Forest. The project will also provide an outdoor education space for local schools, as well as a walking trail for the community.

In Viborg, Denmark, Apple will eliminate the need for additional generators by locating the data centre adjacent to one of Denmark’s largest electrical substations. The facility is also designed to capture excess heat from equipment inside the facility and conduct it into the district heating system to help warm homes in the neighbouring community.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California—January 27, 2015—Apple today announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These results compare to revenue of $57.6 billion and net profit of $13.1 billion, or $2.07 per diluted share, in the year-ago quarter. Gross margin was 39.9 per cent compared to 37.9 per cent in the year-ago quarter. International sales accounted for 65 per cent of the quarter’s revenue.

The results were fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record.

“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 per cent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”

“Our exceptional results produced EPS growth of 48 per cent over last year, and $33.7 billion in operating cash flow during the quarter, an all-time record,” said Luca Maestri, Apple’s CFO. “We spent over $8 billion on our capital return program, bringing total returns to investors to almost $103 billion, over $57 billion of which occurred in just the last 12 months.”

Apple is providing the following guidance for its fiscal 2015 second quarter:

revenue between $52 billion and $55 billion

gross margin between 38.5 per cent and 39.5 per cent

operating expenses between $5.4 billion and $5.5 billion

other income/(expense) of $350 million

tax rate of 26.3 per cent

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on February 12, 2015, to shareholders of record as of the close of business on February 9, 2015.

Apple will provide live streaming of its Q1 2015 financial results conference call beginning at 2:00 p.m. PST on January 27, 2015 at www.apple.com/quicktime/qtv/earningsq115. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programmes, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavourable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, and its Form 10-Q for the fiscal quarter ended December 27, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 27 at 5:00 p.m. PST/8:00 p.m. EST/Wednesday, January 28 at 1:00 a.m. GMT through Tuesday, February 10 at 5:00 p.m. PST/8:00 p.m. EST/Wednesday, February 11 at 1:00 a.m. GMT. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or +1 (719) 457-0820. Please enter confirmation code 8259681.

WEBCAST: Apple will provide live audio streaming of its FY 15 First Quarter Results Conference Call using Apple’s industry-leading QuickTime multimedia software. The live webcast will begin at 2:00 p.m. PST/10:00 p.m. GMT on January 27, 2015 at www.apple.com/quicktime/qtv/earningsq115 and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone, iPad, or iPod touch running iOS 4.2 or above, a Mac running OS X 10.6.8 or above or a PC running QuickTime 7 or later. Safari, Internet Explorer, Firefox or 32-bit Chrome also required. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

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Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]>“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We're so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”

During the holiday season App Store customers helped make history with their support of Apps for (RED), a special initiative on the store with exclusive content where all proceeds went to the Global Fund to fight AIDS. Apple donated a record-shattering $20 million this quarter, and since partnering with (RED) has donated over $100 million.

Developers of all sizes, across the App Store’s 24 categories, create incredible apps for iOS, and an especially inspired segment is the newest generation of independent game creators, including the UK’s ustwo, maker of the fantastic game Monument Valley; Australia’s Hipster Whale, creator of the clever and intuitive game Crossy Road; and US developer Sirvo, inventor of Threes!, a puzzle game that was named the App Store’s Game of the Year on iPhone.

“We could never have dreamed of this level of success, with Crossy Road only being available on the App Store for the last six weeks of the year,” said Matthew Hall, co-founder of Hipster Whale. “In a couple of months we were able to create a simple, fun game that was featured on the App Store and climbed to the top of the App Store charts around the world—it’s amazing.”

Developer innovation on the App Store in 2014 was fueled by iOS 8 featuring Swift, a powerful new programming language that makes it even easier for developers to create great apps, as well as the introduction of robust frameworks HealthKit and HomeKit. HealthKit lets health and fitness developers share data with the Health app while HomeKit is a framework allowing developers to create software that discovers, configures, communicates with and controls devices for home automation. iOS 8 also introduced developers to Metal, a graphics technology created to maximize the performance of the A7 and A8 chips, which is being embraced by major game developers around the world.

In 2014, the App Store also unveiled new features for developers including app previews and app bundles, TestFlight for beta testing pre-release apps, an expanded Kids Category to showcase apps specifically made for children under 12, China UnionPay as a payment option for customers in China and Apple Pay, making secure purchases even easier.

Since its October release, Apple Pay has been a favourite of customers, merchants and app developers. More banks and credit unions continue to add support for Apple Pay, now representing about 90 per cent of credit card purchase volume in the US. Leading merchants including Bloomingdale’s, Disney Store, Duane Reade and Walgreens are letting their customers enjoy the ease of use, security and privacy of Apple Pay. Some of the most popular apps including HotelTonight, OpenTable, Target and Ticketmaster are also enjoying the convenience and privacy of Apple Pay, making it even easier for users to make secure purchases.

“The response we’ve seen from HotelTonight customers since the introduction of Apple Pay has been fantastic,” said Sam Shank, CEO, HotelTonight. “Our current customer base is enjoying the convenience of Apple Pay and we’re continuing to see a growing number of new customers because of Apple Pay’s easy and secure approach to payments.”

Apple ignited the app revolution with the launch of the App Store in 2008, and since then, an entire industry has been built around app design and development. In just six years, the iOS ecosystem has helped create 627,000 jobs in the US alone.* The App Store offers more than 1.4 million apps for iPhone, iPad and iPod touch users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from an incredible range of apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> BEIJING―December 11, 2014―Apple today announced that models of iPad Air 2 and iPad mini 3 with cellular networking will be available in China starting this week. TD-LTE and FDD-LTE standards, as well as TD-SCDMA, DC-HSDPA, HSPA+ and other fast networks, are all available in a single model, giving iPad Air 2 customers in China the ability to stay connected on advanced cellular data networks in China and around the world so they can go more places and do more things.

iPad Air 2 is the thinnest and most powerful iPad ever. Just 6.1 mm thin and weighing less than a pound, iPad Air 2 is packed with amazing new innovations—an improved Retina display with a new anti-reflective coating that reduces glare by 56 percent* for enhanced viewing in the office, the classroom or outdoors; all new iSight and FaceTime cameras for capturing stunning photos and videos; second generation 64-bit A8X chip that delivers improved CPU and graphics performance while playing games or working; and the revolutionary Touch ID, a simple and secure way to unlock iPad with just the touch of a finger and authenticate within apps to better protect logins and data. Thin and light enough that you can comfortably hold it all day, iPad Air 2 still delivers the up to 10-hour battery life** users expect from iPad. iPad Air 2 with WLAN + Cellular delivers faster WLAN and FDD-LTE for up to 50 percent faster cellular connections*** so users can easily get and stay connected wherever they go.

The new iPad mini 3 joins iPad Air 2 in offering users the simplicity and security of Touch ID; both run more than 675,000 apps specifically designed for iPad and come in three gorgeous metallic finishes—gold, silver and space grey.

Pricing & Availability iPad Air 2 and iPad mini 3 are currently available in more than 110 countries worldwide including China, the US, Australia, Brazil, Canada, France, Germany, Japan, Russia, Singapore and the UK. iPad Air 2 with WLAN models are available in China for a suggested retail price of 3,588 (RMB) for the 16GB model, 4,288 (RMB) for the 64GB model and 4,988 (RMB) for the 128GB model. iPad Air 2 with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 4,488 (RMB) for the 16GB model, 5,188 (RMB) for the 64GB model and 5,888 (RMB) for the 128GB model. iPad mini 3 with WLAN models are available for a suggested retail price of 2,888 (RMB) for the 16GB model, 3,588 (RMB) for the 64GB model and 4,288 (RMB) for the 128GB model. iPad mini 3 with WLAN + Cellular models which support TD-LTE and FDD-LTE are available for a suggested retail price of 3,788 (RMB) for the 16GB model, 4,488 (RMB) for the 64GB model and 5,188 (RMB) for the 128GB model.

iPad Air, iPad mini 2 and iPad mini, available in silver or space grey, are now offered at more affordable prices. iPad Air starts at 2,888 (RMB) for the 16GB with WLAN model, iPad mini 2 starts at 2,198 (RMB) for the 16GB with WLAN model, and iPad mini starts at 1,798 (RMB) for the 16GB with WLAN model. iPad Air with WLAN models are available for a suggested retail price of 2,888 (RMB) for the 16GB model and 3,288 (RMB) for the 32GB model. iPad Air with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 3,788 (RMB) for the 16GB model and 4,188 (RMB) for the 32GB model. iPad mini 2 with WLAN models are available for a suggested retail price of 2,198 (RMB) for the 16GB model and 2,588 (RMB) for the 32GB model. iPad mini 2 with WLAN + Cellular models which support both TD-LTE and FDD-LTE are available for a suggested retail price of 3,088 (RMB) for the 16GB model and 3,488 (RMB) for the 32GB model. Additionally, the original iPad mini is offered at 1,798 (RMB) for the 16GB WLAN model and 2,688 (RMB) for the 16GB WLAN + Cellular model. iPads are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorised Resellers.

* Over the previous generation iPad Air. ** Battery life depends on device settings, usage and other factors. Actual results may vary. *** LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Laura Bonney Applemedia.emea@apple.com +44 (0)20 8278 1440 ]]> CUPERTINO, California and ARMONK, New York—December 10, 2014—Apple and IBM today deliver the first wave of IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services that bring IBM’s big data and analytics capabilities to iPhone and iPad users in the enterprise. IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, thanks to an unprecedented collaboration between Apple and IBM. IBM clients today announcing support for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint and Banorte.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organisations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

In targeting key opportunities and priorities within industries, IBM MobileFirst for iOS apps take enterprise mobility a level deeper, helping employees access their company’s full capabilities wherever they interact with clients—faster, easier and more securely than ever before.

Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The apps can be customised for any organisation and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device. This first suite of IBM MobileFirst for iOS solutions is now available across multiple industries, with additional apps being continuously designed and developed:

Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.

Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorisation to access client profiles and competitive analyses, gather analytics-driven insights to make personalised recommendations, and complete secure transactions.

Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.

Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.

Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.

Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.

Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime for easy access to expertise and location services for route optimisation to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.

“Mobile innovations are driving profound impact on how Citi delivers superior client experiences, particularly those that extend our enterprise expertise all the way to the point of customer contact,” said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. “There’s terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients.”

To supplement the IBM MobileFirst for iOS apps, the partnership between Apple and IBM offers business customers additional levels of capability integrated for enterprise mobility, including:

Mobile Platform and Enterprise Integration—Leveraging IBM’s global industry consulting expertise, client experience design and enterprise systems integration from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

About IBM MobileFirst IBM’s 6,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, which have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organisations engage more people and capture new markets. Through IBM's partnership with Apple, the two organisations are transforming enterprise mobility with a new class of industry specific business apps. For more information on IBM MobileFirst, visit the press kit or www.ibm.com/mobilefirst. Follow @IBMMobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Facebook.

CUPERTINO, California—November 23, 2014— To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition, Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1.

“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks:

From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favourite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.

On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.

On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

“Apple isn't just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED),” said Bono, co-founder of (RED). “I couldn't be prouder to work with them.”

Apps for (RED) marks the first-ever global App Store initiative in support of (RED). Participating developers have created (RED)-inspired content and experiences for their fans to enjoy, including:

Angry Birds players can perfect their bird-flinging with (RED)’s Mighty Feathers and challenge themselves to a bonus golden egg level.

Bubble Witch 2 Saga offers new (PRODUCT)RED levels across all 17 episodes of the game. Gold bar currency purchases will be donated to (RED).

FarmVille 2: Country Escape players can “Roll out the RED Carpet” and purchase limited-time items such as the Cozy Cow, St. Bernard and more.

FIFA 15 Ultimate Team players can compete in a (RED) Tournament and Team of the Week event. All winners will be awarded football superstar and (RED) Ambassador Rafa Marquez.

Frozen Free Fall unveils a magical new (RED) Challenge in the Kingdom of Arendelle, and offers an exclusive combined offer of 1 power-up, 1 snowball and 3 lives.

GarageBand users can now purchase an exclusive collection of 300 guitar, bass, synth and drum loops to create even more amazing music.

Kim Kardashian: Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on December 1.

Heads Up! competition heats up with an exclusive new deck featuring (RED) words.

The Human Body debuts the Immune System feature, educating users on how the body fights pathogens. The accompanying handbook features a new section on HIV/AIDS.

Monument Valley offers a whole new chapter of Ida’s Journey, marking the final new feature of the game.

Over customers have access to a wide selection of (PRODUCT)RED fonts and inspiring artwork, specially created by six artists. Users can share photos with the (RED) brackets overlay to help spread awareness.

Paper by FiftyThree enthusiasts can enjoy a new (PRODUCT)RED Essentials Pack including Sketch, Outline, Write, Color and Mixer tools.

Puzzle & Dragons players have exclusive access to the new (PRODUCT)RED magic stone.

Rayman Fiesta Run introduces a new (RED) edition to their wacky Fiesta world, and players can purchase a pack of three new costumes for Rayman, Globox and Teensy characters.

Star Walk 2 users can learn more about Mars with the comprehensive new RED Planet feature.

Sims FreePlay features a special community challenge that unlocks various rewards, and players can purchase limited-edition (PRODUCT)RED items such as a swimming pool, party plane and piñata.

Threes! turns (RED) with a limited-edition (PRODUCT)RED theme.

Toca Boca paints Toca Town (RED)! Kids can discover new (RED) diamonds, sample (RED) ice cream in the app and look for other surprises throughout the game.

More information about Apple’s World AIDS Day 2014 campaign, including Apps for (RED), is available at www.apple.com/red.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California—November 18, 2014—Apple today announced the availability of WatchKit, software that gives developers a set of tools to easily create experiences designed specifically for Apple Watch—Apple’s most personal device ever. Apple has the world’s most vibrant and innovative developer community, and now these developers can begin developing WatchKit apps before Apple Watch becomes available. Developers can create innovative WatchKit apps, actionable notifications and Glances, for timely information accessible by an easy, quick look at Apple Watch.

“Apple Watch is our most personal device ever, and WatchKit provides the incredible iOS developer community with the tools they need to create exciting new experiences right on your wrist,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the iOS 8.2 beta SDK, developers can now start using WatchKit to create breakthrough new apps, Glances and actionable notifications designed for the innovative Apple Watch interface and work with new technologies such as Force Touch, Digital Crown and Taptic Engine.”

Developers can create notifications that allow users to take action or respond right from their wrist such as turning the lights off after they've left the house, quickly accessing flight details at the airport, and rerouting their transit when a train or bus is late. Developers can incorporate Glances, which quickly show users information they care about most, such as the latest news and sports scores, alarm system status or the next step of a favourite recipe.

Developers who have previewed the WatchKit tools and APIs are eager to start building on the personal and immediate experiences Apple Watch will offer users*.

“Fans crave real-time and personal information, and the ESPN app for Apple Watch gives us the ability to deliver live scores and information for their favourite teams,” said John Kosner, executive vice president of Digital and Print Media, ESPN. “Glances provide fans with a snapshot of live games, and if there is no game taking place, they’ll get valuable game-time information or the final box score. With actionable notifications, the experience becomes even more personal, as fans receive alerts on score changes, news and more.”

“Apple Watch allows us to make the Instagram experience even more intimate and in the moment,” says Kevin Systrom, co-founder and CEO of Instagram. “With actionable notifications you can see and instantly like a photo or react with an emoji. The Instagram news and watch list allows you to see your friends’ latest photos, follow new accounts and get a real-time view of your likes and comments.”

“The American Airlines app on Apple Watch reminds you when it’s time to head to the airport via pre-trip notifications, and provides updates for gate changes, connecting gate info upon arrival, and will notify you when boarding begins if you’re not at the gate yet,” said John Gustafson, American Airlines vice president of Digital. “Travelers can also ask ‘Where am I?’ in-flight and get real-time location information at 30,000 ft.”

The iOS 8.2 SDK beta including WatchKit is available immediately for iOS Developer Program members at developer.apple.com/watchkit. The WatchKit site includes programming guides, human interface guidelines, templates and more. Starting later next year, developers will be able to create fully native apps for Apple Watch.

* App features are subject to change and may not be available in all regions or all languages. Apple Watch requires iPhone 5 or later.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Adam Howorth Applemedia.emea@apple.com ++44 (0)20 8278 1440]]> BEIJING—November 17, 2014—Apple today announced that the App Store has added UnionPay as a payment option for customers in China. China UnionPay is the most popular payment card in China and will provide App Store customers with a simple and more convenient way to purchase their favourite apps. Customers can easily link their Apple ID with a UnionPay debit or credit card for one-tap purchases.

“The ability to buy apps and make purchases using UnionPay cards has been one of the most requested features from our customers in China,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “China is already our second largest market for app downloads, and now we’re providing users with an incredibly convenient way to purchase their favourite apps with just one-tap.”

As a bankcard network, China UnionPay operates China’s national inter-bank clearing and settlement system, develops the worldwide UnionPay Card acceptance network, promotes the issuance and usage of the UnionPay Card as well as other innovative payment solutions, so as to provide quality, efficient and safe payment services to cardholders. To date, the total number of UnionPay Cards issued both at home and abroad has exceeded 4.5 billion. The UnionPay network has been extended to all cities and rural areas in China. In addition, China UnionPay has enabled UnionPay Card acceptance in over 140 countries and regions through extensive cooperation with more than 400 institutions around the world. Additional information may be found at: www.unionpay.com.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]>Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on November 13, 2014, to shareholders of record as of the close of business on November 10, 2014.

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus,” said Tim Cook, Apple’s CEO. “With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

“Our strong business performance drove EPS growth of 20 percent and a record $13.3 billion in cash flow from operations in the September quarter,” said Luca Maestri, Apple’s CFO. “We continued to execute aggressively against our capital return program, spending over $20 billion in the quarter and bringing cumulative returns to $94 billion.”

Apple is providing the following guidance for its fiscal 2015 first quarter:

revenue between $63.5 billion and $66.5 billion

gross margin between 37.5 percent and 38.5 percent

operating expenses between $5.4 billion and $5.5 billion

other income/(expense) of $325 million

tax rate of 26.5 percent

Apple will provide live streaming of its Q4 2014 financial results conference call beginning at 2:00 p.m. PDT on October 20, 2014 at www.apple.com/quicktime/qtv/earningsq414. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, its Form 10-Q for the quarter ended March 29, 2014, its Form 10-Q for the quarter ended June 28, 2014, and its Form 10-K for the fiscal year ended September 27, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:Josh RosenstockApplemedia.emea@apple.com+44 (0)20 8278 1440]]> CUPERTINO, California—October 16, 2014—Apple today introduced iPad Air 2, the thinnest and most powerful iPad ever. Now just 6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display for enhanced contrast and richer, more vibrant colours, and better cameras for taking stunning photos and videos. Available in gold, silver and space grey, the new iPad Air 2 and iPad mini 3 offer Touch ID so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay.¹

“iPad is a magical piece of glass that runs more than 675,000 apps specifically designed for it, and is thin and light enough that you can comfortably hold it all day; the new iPad Air 2 is packed with amazing new innovations, weighs less than a pound, and at just 6.1 mm is the thinnest tablet in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air 2 has a new Retina display with anti-reflective coating, second generation 64-bit A8X chip, all-new iSight and FaceTime HD cameras, faster Wi-Fi and LTE wireless, and includes the revolutionary Touch ID fingerprint identity sensor.”

Engineered for unmatched portability and ease of use, iPad Air 2 offers a beautiful, precision unibody enclosure of anodised aluminium for durability and a solid feel. The improved Retina display features a fully-laminated design that brings images and content closer to the user’s fingertips, resulting in an even more personal and intimate experience. A custom-designed anti-reflective coating reduces glare by 56 percent² for a clearer display in the office, the classroom or outdoors.

iPad Air 2 is powered by the new Apple-designed A8X chip, which delivers a 40 percent improvement in CPU performance and 2.5 times the graphics performance of iPad Air, and still delivers the up to 10-hour battery life³ users expect while working, playing games or surfing the web. Combined with Metal, the new graphics technology in iOS 8, the A8X chip unlocks realistic visual effects comparable to the most advanced gaming consoles. iPad Air 2 also includes the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and an all-new barometer which senses air pressure to provide relative elevation.

Innovations to the iSight and FaceTime HD cameras in iPad Air 2 enable better photos and videos, with an 8MP sensor and advanced optics in the iSight camera to help capture rich, detailed images and add new features including panoramic in Photos, time-lapse video, slo-mo and 1080p HD video. The FaceTime HD camera now captures over 80 percent more light than iPad Air’s camera, and features burst mode as well as HDR stills and video. With thousands of powerful apps that take advantage of iPad’s amazing cameras and large Retina display viewfinder, iPad becomes a tool that can scan and annotate documents, help study the sky above and provide athletic performance analysis—all with just a tap.

iPad Air 2 delivers faster connectivity with 802.11ac Wi-Fi with Multiple-In-Multiple-Out (MIMO) technology for 2.8 times the Wi-Fi performance of iPad Air at data rates up to 866 Mbps.⁴ iPad Air 2 with Wi-Fi + Cellular integrates even more LTE bands and comes with expanded LTE for up to 50 percent faster cellular connections,⁵ plus support for other fast cellular technology around the world (DC-HSDPA, HSPA+).

Touch ID gives iPad Air 2 and iPad mini 3 users a simple and secure way to unlock iPad with just the touch of a finger, plus the ability to authenticate within apps to better protect logins and data. Touch ID can be used as a secure way to approve purchases from the App Store, iTunes Store or iBooks Store, and with Apple Pay, when paying for physical goods and services within apps.

The new iPads come with iOS 8.1 including Continuity features across iOS 8 and OS X Yosemite that enable all your Apple products to work together seamlessly. Handoff lets you start an activity on one device and pass it to another, and when your iPhone is on the same Wi-Fi network, you can make and receive phone calls right from your iPad.

The iPad mini line has been updated to include iPad mini 3 with Touch ID and iPad mini with Retina display, now called iPad mini 2. Both iPads feature a stunning Retina display, amazing A7 chip, 5MP iSight camera, FaceTime HD camera and ultrafast wireless.

Availability iPad Air 2 and iPad mini 3 come in three gorgeous metallic finishes including gold, silver and space grey, and customers in 29 countries and territories can order online beginning Friday, October 17. Both iPads will be available starting later next week in Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein, Luxembourg, Macau (Wi-Fi models only), Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland, the UK and the US. Availability in Croatia, Greece, Puerto Rico, Russia, Turkey, United Arab Emirates, and elsewhere around the world, will continue through the end of October with additional global availability in the coming months. iPads are sold through the Apple Online Store, select carriers and select Apple Authorised Resellers.

To complement the new iPads, a colourful range of cases and covers offer both protection and customisation with iPad Air and iPad mini Smart Covers available in seven bright colours and Smart Cases for iPad Air 2 and iPad mini offered in five new elegant shades. Custom-designed polyurethane Smart Covers for iPad Air and iPad mini will be available in black, white, blue, green, pink, yellow and (RED). iPad Air 2 Smart Cases are available in beautiful aniline-dyed leather in midnight blue, olive brown, black, soft pink and (RED) with Smart Cases for iPad mini available in those same colours. Smart Covers and Smart Cases are available through the Apple Online Store and select Apple Authorised Resellers.

¹ Apple Pay is only available in the US. ² Over the previous generation iPad Air. ³ Battery life depends on device settings, usage and other factors. Actual results may vary. ⁴ Based on theoretical speeds, actual speeds may vary. ⁵ LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Laura Bonney Applemedia.emea@apple.com +44 (0)20 8278 1440 ]]> CUPERTINO, California―October 16, 2014―Apple today announced that customers can start making payments with the touch of a finger on Monday, October 20, when Apple Pay becomes available in the US. Apple Pay offers an easy, secure and private way to pay using Touch ID on iPhone 6 and iPhone 6 Plus in stores and within apps. Users of the just-announced iPad Air 2 and iPad mini 3 will be able to use Touch ID on their devices for Apple Pay within apps. The new service will be enabled by a free software update to iOS 8.

“Our team has worked incredibly hard to make Apple Pay private and secure, with the simplicity of a single touch of your finger,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The reaction to Apple Pay has been amazing. We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay.”

“We are excited to make it easier and more convenient for our customers to shop at Whole Foods Market,” said Walter Robb, co- CEO of Whole Foods Market. “We are thrilled to be one of the first retailers to accept Apple Pay across all of our locations nationwide as it offers our shoppers a fast, private and secure check out option at our stores.”

Apple Pay is designed to protect the user’s personal information. It doesn’t collect any transaction information that can be tied back to a user and payment transactions are between the user, the merchant and the user’s bank. Apple doesn’t collect your purchase history, so when you are shopping in a store or restaurant we don’t know what you bought, where you bought it or how much you paid for it. Actual card numbers are not stored on the device, instead, a unique Device Account Number is created, encrypted and stored in theSecure Element of the device. The Device Account Number in the Secure Element is walled off from iOS and not backed up to iCloud.

Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the top US banks. In addition to American Express, Bank of America, Capital One Bank, Chase, Citi, Wells Fargo and others, who announced support in September, more than 500 new banks from across the country have signed on to Apple Pay. Users can make purchases in stores and within apps, with credit cards issued by many of the leading banks nationwide, which make up 83 per cent of the credit card purchase volume in the US.*

Checkout is simple and can happen with a single touch—there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Your actual card number is kept private and not shared with the online merchant. Online shopping within apps allows users to pay for physical goods and services including apparel, electronics, health and beauty products, tickets and more. Apps with the ability to use Apple Pay at launch include: Apple Store app, Chairish, Fancy, Groupon, HotelTonight, Houzz, Instacart, Lyft, OpenTable, Panera Bread, Spring, Staples, Target and Uber. Many more will support Apple Pay by the end of this year with popular apps such as Airbnb, Disney Store, Eventbrite, JackThreads, Levi’s Stadium by VenueNext, Sephora, Starbucks, StubHub, Ticketmaster and Tickets.com, among others.

Leading payment solution providers and terminal suppliers such as Adyen, Authorize.Net, Bank of America Merchant Services, Braintree, CyberSource, Chase Paymentech, First Data, Heartland Payment Systems, iMobile3, NCR, Oracle’s Micros, Stripe, TSYS and VeriFone, among others, are working to bring merchants in stores and in apps the ability to easily, securely and privately accept payments using Apple Pay.

Availability Apple Pay will be available in the US starting Monday, October 20 with iOS 8.1. For shopping in stores, Apple Pay will work with iPhone 6, iPhone 6 Plus and with Apple Watch, upon availability. For online shopping within apps, Apple Pay is available on iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3. Users should contact their bank to determine their card’s eligibility, some banks may not support all card types. Apple Pay will be available in select retailers and apps in 2014. For more information visit www.apple.com/apple-pay.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

CUPERTINO, California—October 16, 2014—Apple today unveiled the 27-inch iMac with Retina 5K display, featuring the world’s highest resolution display with a breathtaking 14.7 million pixels. At this amazing resolution, text appears sharper than ever, videos are unbelievably lifelike, and you can see new levels of detail in your photos. With the latest quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2, iMac with Retina 5K display is the most powerful iMac ever made—it’s the ultimate display combined with the ultimate all-in-one.

“Thirty years after the first Mac changed the world, the new iMac with Retina 5K display running OS X Yosemite is the most insanely great Mac we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With a breathtaking 14.7 million pixel display, faster CPU and graphics, Fusion Drive, and Thunderbolt 2, it’s the most beautiful and powerful iMac ever.”

iMac with Retina 5K display delivers an amazingly immersive user experience. With a resolution of 5120 x 2880, iMac with Retina 5K display has four times more pixels than the standard 27-inch iMac and 67 per cent more pixels than a 4K display. Text looks as sharp as it does on a printed page, and you can see more of your high-resolution photos with pixel-for-pixel detail. In apps like Final Cut Pro X, you can view 4K video at full size while still leaving plenty of room for your assets and editing tools.

The display on the new 27-inch iMac has been engineered for performance, power efficiency and stunning visual quality. iMac with Retina 5K display uses a precisely manufactured oxide TFT-based panel to deliver vivid display brightness from corner to corner. A single supercharged Apple-designed timing controller (TCON), with four times the bandwidth, drives all 14.7 million pixels. iMac with Retina 5K display also uses highly efficient LEDs and organic passivation to improve image quality and reduce display power consumption by 30 per cent, even while driving four times more pixels at the same brightness. To improve the contrast ratio, iMac with Retina 5K display uses a new photo alignment process and a compensation film to deliver blacker blacks and more vibrant colours from any viewing angle. In addition, every iMac with Retina 5K display is calibrated using three state-of-the-art spectroradiometers to ensure precise and accurate colour.

Not only is iMac with Retina 5K display more beautiful on the outside, it is also more powerful on the inside. It comes with a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, and for the first time can be configured with a 4 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 4.4 GHz. Every new iMac with Retina 5K display also comes with AMD Radeon R9 M290X graphics and can be configured with AMD Radeon R9 M295X graphics, delivering up to 3.5 teraflops of computing power, the most powerful graphics ever offered on an iMac. iMac with Retina 5K display comes standard with 8GB of memory and a 1TB Fusion Drive for the first time. The new iMac can also be configured with up to 32GB of memory, a 3TB Fusion Drive, or up to 1TB of super-fast, PCIe-based flash storage. In addition, iMac with Retina 5K display includes two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation.

Every new Mac comes with OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing new Continuity features that make working across your Mac and iOS devices more fluid than ever. OS X Yosemite is also engineered to take full advantage of the iMac’s Retina 5K display, delivering stunning clarity across all your apps.

iMovie, GarageBand and the suite of iWork apps come free with every new Mac. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. iWork productivity apps, Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork has been redesigned with a new look, support for iCloud Drive and a host of new features, including a new comments view in Pages. iWork for iCloud beta lets you create your document on iPad, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California—October 16, 2014—Apple today updated Mac mini with the latest technologies and a new lower starting price, making Apple’s most affordable Mac an even better value. Mac mini now features fourth generation Intel Core processors, integrated graphics that are up to 90 per cent faster,* 802.11ac Wi-Fi and Thunderbolt 2 and is still the world’s most energy efficient desktop.**

“People love Mac mini. It’s a great first Mac or addition to your home network, and the new Mac mini is a nice upgrade packed into an incredibly compact design,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the latest CPU and graphics, faster Wi-Fi, two Thunderbolt 2 ports, OS X Yosemite, the new Mac mini is the best value ever.”

The new Mac mini delivers new levels of graphics performance, expandability and connectivity. New integrated Intel HD Graphics 5000 and Intel Iris Graphics deliver up to 90 per cent faster graphics performance than the previous generation.* Mac mini now includes two Thunderbolt 2 ports, each delivering up to 20Gbps of bandwidth to each port, as well as next-generation 802.11ac Wi-Fi that is up to three times faster when connected to an 802.11ac base station. Mac mini is still the world’s most energy efficient desktop, exceeding Energy Star 6.1 requirements by seven times the standard and consuming as few as 6 watts of power at idle.**

Every new Mac comes with Mac OS X Yosemite, a powerful new version of OS X, redesigned and refined with a fresh, modern look, powerful new apps and amazing new Continuity features that make working across your Mac and iOS devices more fluid than ever.

iMovie, GarageBand and the suite of iWork apps come free with every new Mac. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. iWork productivity apps, Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork has been redesigned with a new look, support for iCloud Drive and a host of new features, including a new comments view in Pages. iWork for iCloud beta lets you create your document on iPad, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Customers can choose to configure their Mac mini with up to a 3.0 GHz dual-core Intel Core i7 processor, up to 16GB of memory, and up to a 1TB PCIe-based flash drive. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/mac-mini.

*Testing conducted by Apple in October 2014 using preproduction Mac mini configurations. For more information visit www.apple.com/macmini/features.html. **Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 6.1 energy database. EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California—October 13, 2014—Apple today announced that iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will arrive in 36 additional countries and territories across Europe, Asia, the Middle East, Latin America and Africa by the end of October. iPhone 6 and iPhone 6 Plus will be available in a total of 69 countries and territories by the end of the month and are on track to be available in more than 115 countries by the end of the year, making this the fastest iPhone rollout ever.

iPhone 6 and iPhone 6 Plus feature stunning 4.7-inch and 5.5-inch Retina HD displays and are packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way, and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.

The new iPhones come with iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store your documents and access them from anywhere.

Apple’s fastest-ever iPhone rollout continues on the following dates:

Friday, October 17: China, India and Monaco!

Thursday, October 23: Israel

Friday, October 24: Czech Republic, French West Indies, Greenland, Malta, Poland, Reunion Island and South Africa

iPhone 6 and iPhone 6 Plus come in gold, silver or space grey in 16GB, 64GB and a new 128GB models from the Apple Online Store where available, carriers and select Apple Authorised Resellers. Customers are encouraged to check online to receive updates on availability and estimated delivery dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> BEIJING—September 30, 2014—Apple today announced that iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, will be available in China beginning Friday, October 17 from the Apple Online Store, Apple’s retail stores, and an expansive network of retail stores through all three major carriers and Apple Authorised Resellers. With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus provide customers access to 4G/LTE networks from China Mobile, China Telecom and China Unicom across mainland China. Customers can pre-order iPhone 6 and iPhone 6 Plus from the Apple Online Store beginning Friday, October 10. Beginning Tuesday, October 14, customers can reserve the new iPhones for in-store pick-up starting Friday, October 17.

“We are thrilled to bring iPhone 6 and iPhone 6 Plus to our customers in China on all three carriers at launch,” said Apple’s CEO Tim Cook. “With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus customers will have access to high-speed mobile networks from China Mobile, China Telecom and China Unicom for an incredible experience.”

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.

The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.

Pricing & Availability iPhone 6 comes in gold, silver or space grey, and is available in China for a suggested retail price of 5,288 (RMB) for the 16GB model, 6,088 (RMB) for the 64GB model and, for the first time, a new 128GB model for 6,888 (RMB). iPhone 6 Plus comes in gold, silver or space grey, and is available in China for a suggested retail price of 6,088 (RMB) for the 16GB model, 6,888 (RMB) for the 64GB model and 7,788 (RMB) for the new 128GB model. Both models are available in China from the Apple Online Store, by reservation only from Apple’s retail stores, and through China Mobile, China Telecom, China Unicom and Apple Authorised Resellers beginning Friday, October 17. Customers can pre-order iPhone 6 and iPhone 6 Plus from the Apple Online Store beginning Friday, October 10. Beginning Tuesday, October 14, customers can reserve the new iPhones for in-store pick-up starting Friday, October 17.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Nikki Thompson Applenikkithompson@apple.com +44 (0)20 7184 1232 ]]> CUPERTINO, California—September 22, 2014— Apple today announced it has sold over 10 million new iPhone 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; ultrafast wireless technologies; and Apple Pay, an easier way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.

Customers are encouraged to check the Apple Store app or online to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6 or iPhone 6 Plus at an Apple retail store will be offered free Personal Setup service, helping them customise their iPhone by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 8 and their new device through free workshops at all Apple retail stores worldwide.

Availability iPhone 6 comes in gold, silver or space grey, and will be available in 16GB, 64GB and, for the first time, a new 128GB model. iPhone 6 Plus comes in gold, silver or space grey, and will be available in 16GB, 64GB and the new 128GB model. Both models are available for sale from the Apple Online Store, through select carriers and select Apple Authorised Resellers. iPhone 6 and iPhone 6 Plus are available in the UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, and Singapore.

iPhone 6 and iPhone 6 Plus will roll out worldwide to more than 20 additional countries on September 26, including United Arab Emirates, Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey. iPhone 6 and iPhone 6 Plus will be available in 115 countries by the end of the year.

* Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Nikki Thompson Applenikkithompson@apple.com +44 (0)20 7184 1232]]>“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

iPhone 6 and iPhone 6 Plus will be available in the UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore beginning this Friday, September 19 and in more than 20 additional countries beginning on Friday, September 26 including Austria, Belgium, Denmark, Finland, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Qatar, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Turkey and on Saturday, September 27 in United Arab Emirates.

iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; ultrafast wireless technologies; and Apple Pay, an easy way to simply and securely make payments with just the touch of a finger.*

The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.

AvailabilityiPhone 6 comes in gold, silver or space grey for the 16GB, 64GB and, for the first time, a new 128GB model. iPhone 6 Plus comes in gold, silver or space grey for the 16GB, 64GB and the new 128GB model. Both models will be available from the Apple Online Store, through select carriers and select Apple Authorised Resellers.

* Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October. ** For qualified customers only. Check with your carrier for details.

Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.

]]> CUPERTINO, California—September 9, 2014—Apple today unveiled Apple Watch—its most personal device ever—featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod Click Wheel and iPhone Multi-Touch. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalisation.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri. The Retina display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom- designed its own S1 SiP (System in Package) to miniaturise an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodised aluminium and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple’s MagSafe technology with inductive charging for a quick connection that snaps into place.

Apple Watch is an extremely accurate timepiece that’s also customisable for personal expression. Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalised in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.

Taking advantage of its location on your wrist, Apple Watch provides timely information that can be viewed at a glance. Smart Replies and dictation let you respond quickly to messages, and with Handoff, you can start a message on your Apple Watch and continue where you left off on your iPhone. Swipe up from the watch face for Glances that quickly show you information you care about, such as your current location, stocks or your next meeting. Pressing the side button brings up Friends, a view of your favourite people, so you can contact them quickly and easily. Digital Touch allows you to send a sketch, a gentle tap, an audio message through Walkie Talkie or even your own heartbeat. Apple Watch lets you interact quickly and conveniently with the world around you, so you can pay for coffee using Apple Pay,* board a plane with a Passbook boarding pass, control your Apple TV or get directions.

Apple Watch includes a groundbreaking Activity app designed to help motivate you to be more active throughout the day, and an all- new Workout app designed to provide the metrics you need during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to provide a comprehensive picture of your daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects your activity data so you can see your activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep you motivated.

Apple introduces WatchKit, providing new tools and APIs for developers to create unique experiences designed for the wrist. With Apple Watch, developers can create WatchKit apps with actionable notifications and Glances that provide timely information. Starting later next year, developers will be able to create fully native apps for Apple Watch.

Pricing & Availability Apple Watch will be available in three collections. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodised aluminium case and Sport Band; and Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2015 starting at $349 (US). Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.

* Apple Pay is only available in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Adam Howorth Applemedia.emea@apple.com +44 (0)20 8278 1440 ]]> CUPERTINO, California—September 9, 2014—Apple today announced iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision unibody enclosure of anodised aluminium that conforms seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are engineered to be the thinnest ever, delivering a bigger display in a design that is still comfortable to hold and easy to use.

Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; ultrafast wireless technologies; and Apple Pay, an easier way to simply and securely make payments with just the touch of a finger.¹ Both models include iOS 8, the latest version of the world’s most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, QuickType keyboard, a new Health app, Family Sharing and iCloud Drive.

“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” said Tim Cook, Apple’s CEO. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.”

For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina HD display with 1334 x 750 resolution, providing 38 per cent more viewing area than iPhone 5s, while iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920 x 1080 resolution, providing 88 per cent more viewing area and nearly three times the pixels than iPhone 5s. The Retina HD displays offer advanced technologies including higher contrast for deeper blacks and dual-domain pixels for more accurate colours at wider viewing angles.

With second generation 64-bit desktop-class architecture, the all-new A8 chip offers faster performance and is more energy efficient, delivering higher sustained performance with great battery life. With Metal, a new graphics technology in iOS 8, developers can take performance of the A8 chip even further to bring console-class 3D games to iPhone. The A8 chip also includes a new, powerful Apple-designed image signal processor that enables advanced camera and video features.

Both models include the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and the new barometer, which senses air pressure to provide relative elevation. The M8 motion coprocessor can continuously measure your motion data, even when the device is asleep, saving battery life for fitness apps that use the sensors all day. With iOS 8, motion data from M8 appears in the Health app so you can see how many flights of stairs you've climbed, or how far you've walked or run. Developers can use CoreMotion APIs that take advantage of M8 and HealthKit to create apps that help you take better care of your health and fitness.

iPhone 6 and iPhone 6 Plus introduce Apple Pay, an easy way to securely pay for physical goods and services in stores or apps with just the touch of a finger. Users can pay securely and conveniently in stores by simply holding the phone near the contactless reader while keeping a finger on Touch ID; there is no need to unlock your iPhone or launch an app. With Apple Pay, you can also make one-touch purchases within apps, without having to enter credit card or shipping information. All payment information is kept private, encrypted and stored securely in the Secure Element, a chip inside the new iPhones.

The iSight camera gets even better with a new sensor featuring Focus Pixels for faster autofocus, making it easier to quickly capture any moment. iPhone 6 Plus users will also benefit from optical image stabilisation technology that compensates for hand shake in low light and works with iOS 8 to reduce subject motion. High-definition video on iPhone improves with faster frame rates up to 60fps for 1080p video and 240fps for slo-mo, as well as continuous autofocus, cinematic video stabilisation and time-lapse video. The FaceTime HD camera now captures over 80 per cent more light with a new sensor, larger f/2.2 aperture and advanced new features including burst mode and HDR video.

With faster LTE download speeds of up to 150 Mbps, iPhone 6 and iPhone 6 Plus users can browse, download and stream content faster. The new iPhones also support high-quality voice calls over LTE (VoLTE) as well as Wi-Fi calling.² With support for up to 20 LTE wireless bands—more than any other smartphone in the world—the new models make it easier to experience high-speed networks around the world. Both iPhones also include 802.11ac Wi-Fi with speeds up to 433 Mbps and Bluetooth 4.0.³

The new iPhones come with iOS 8, the biggest release since the launch of the App Store, delivering a simpler, faster and more intuitive user experience and new features including QuickType keyboard, a new Health app, Family Sharing and iCloud Drive. With more than 4,000 new APIs, iOS 8 allows developers to further customise the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit. iPhone 6 and iPhone 6 Plus users also have access to the revolutionary App Store, which offers more than 1.3 million apps to iPhone, iPad and iPod touch users in 155 countries around the world.

Pricing & Availability iPhone 6 comes in gold, silver or space grey for the 16GB, 64GB and, for the first time, a new 128GB model. iPhone 6 Plus comes in gold, silver or space grey, and will be available for the 16GB, 64GB and the new 128GB model. Both models will be available from the Apple Online Store, through select carriers and select Apple Authorised Resellers. iPhone 6 and iPhone 6 Plus will be available in the UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, and Singapore beginning on Friday, September 19, and customers can pre-order both models beginning on Friday, September 12.

iPhone 5s will be available in 16GB and 32GB models, and iPhone 5c will be available in an 8GB model. iOS 8 will be available as a free software update starting on Wednesday, September 17. Some features may not be available on all products. Apple Pay will be available to US customers as a free software update to iOS 8 this October.

1 Apple Pay will be available to iPhone 6 and iPhone 6 Plus customers in the US as a free update to iOS 8 this October. 2 LTE, VoLTE and Wi-Fi calling are available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.3 Based on theoretical speeds, actual speeds may vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California―September 9, 2014―Apple today announced Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone 6 and iPhone 6 Plus through a groundbreaking NFC antenna design, a dedicated chip called the Secure Element, and the security and convenience of Touch ID. Apple Pay is easy to set up, so hundreds of millions of users can simply add their credit or debit card on file from their iTunes Store account. Apple Pay will also work with the newly announced Apple Watch, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide.

Apple Pay supports credit and debit cards from the three major payment networks, American Express, MasterCard and Visa, issued by the most popular banks including Bank of America, Capital One Bank, Chase, Citi and Wells Fargo, representing 83 per cent of credit card purchase volume in the US.* In addition to the 258 Apple retail stores in the US, some of the nation’s leading retailers that will support Apple Pay include Bloomingdale’s, Disney Store and Walt Disney World Resort, Duane Reade, Macy’s, McDonald’s, Sephora, Staples, Subway, Walgreens and Whole Foods Market. Apple Watch will also work at the over 220,000 merchant locations across the US that have contactless payment enabled. Apple Pay is also able to make purchases through apps in the App Store.

“Security and privacy is at the core of Apple Pay. When you’re using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, helping to reduce the potential for fraud,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apple doesn’t collect your purchase history, so we don’t know what you bought, where you bought it or how much you paid for it. And if your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device.”

Apple Pay will change the way you pay. When you add a credit or debit card with Apple Pay, the actual card numbers are not stored on the device nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your iPhone or Apple Watch. Each transaction is authorised with a one-time unique number using your Device Account Number and instead of using the security code from the back of your card, Apple Pay creates a dynamic security code to securely validate each transaction.

“JPMorgan Chase has been pleased to collaborate on Apple Pay to create a better, faster and safer payments system, which puts the customer first, creating an exceptional customer experience for consumers and merchants. Everyone wins,” said Jamie Dimon, chairman and CEO, JPMorgan Chase & Co.

“We’re providing our customers with tools to make their financial lives better, including our 30 million digital banking customers,” said Brian Moynihan, CEO of Bank of America. “For them, better means simple and convenient. Apple Pay is another exciting move in that direction.”

“Apple Pay is the kind of innovative thinking that brings the worlds of online and offline commerce closer together,” said Ken Chenault, CEO of American Express. “We’re excited to work with Apple to offer Card Members and merchants a simple and secure way to make purchases in stores and on apps.”

Online shopping in apps with iPhone is also as simple as the touch of a finger. Users can pay for physical goods and services including apparel, electronics, health and beauty products, tickets and more with Touch ID. Checkout can happen with a single touch, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information, and card details are kept private and are not shared with the online merchant. For example, quickly order grill accessories for a backyard BBQ from the Target app, easily request a ride with Uber without having to create an account first or avoid the lunch line by using Rapid Pick-Up and paying ahead in the Panera Bread app. Simply make your selection and when ready to buy, use Apple Pay to complete the transaction.

Starting in October, with iPhone 6 and iPhone 6 Plus, Apple Pay will be available in the US as a free update to iOS 8. Apple Pay will work in stores with iPhone 6, iPhone 6 Plus and Apple Watch. Apple Pay APIs will be available to developers in iOS 8 so they can enable purchasing physical goods within their apps on iPhone 6 and iPhone 6 Plus.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Adam Howorth Applemedia.emea@apple.com +44 (0)20 8278 1440 ]]> CUPERTINO, California―September 9, 2014―Apple today announced iOS 8, the biggest release since the launch of the App Store, will be available starting Wednesday, September 17 to iPhone, iPad and iPod touch users as a free software update. iOS 8 delivers a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere. With more than 4,000 new APIs, iOS 8 allows developers to further customise the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit.

“We’re excited for hundreds of millions of users to begin experiencing iOS 8, with incredible features that offer new ways to use your iPhone, iPad or iPod touch,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 8 also creates an extraordinary environment for developers, providing them the ability to create amazing new apps like never before.”

Messages in iOS 8 makes conversations more immersive. Simply Tap to Talk to share your voice. The same gesture also works for sharing photos and videos. Users can now share several photos and videos at once and easily browse through all of them within a conversation from one place. Group messaging gives you the ability to add and remove contacts, and the option not to be disturbed or to leave a conversation entirely. You can also choose to share your current location from within Messages for an hour, a day or longer.

In iOS 8, the Photos app brings powerful editing to your fingertips. Photos automatically straightens horizons, and with smart editing tools you can quickly adjust light and colour with a swipe. For deeper fine-tuning, you can access individual tools to adjust exposure, brightness, contrast, highlights, shadows and more. Developers can tap into the same robust framework as the built-in Photos app using PhotoKit, and with extensibility APIs, can make their own filters and editing tools available to users within the Photos app.

New predictive typing for Apple’s QuickType keyboard is smarter, more personalised and intelligently takes context into account, such as who the recipient is and in which app you’re typing. QuickType understands the way you communicate, suggesting favourite phrases, so you can write entire sentences with just a few taps. What the QuickType keyboard learns is kept private, encrypted on your device and never sent to the cloud. Third-party keyboards are also available, so developers can offer additional layouts and input methods system-wide, providing users more choice.

The new Health app gathers the information you choose from your various health apps and fitness devices, and provides you with a clear and current overview in one place. HealthKit APIs offer developers the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. Users will be able to gather and monitor their own fitness metrics using apps such as MyFitnessPal, RunKeeper and Strava. Healthcare providers can now monitor the data their patients choose to share through apps such as Mayo Clinic or Epic’s MyChart app that will be used by Duke Medicine and Stanford Children’s Health/Stanford Medicine, among others.

HomeKit connects your home devices safely and seamlessly so you can better manage accessories like lights, thermostats, door locks and garage doors. By delivering a common protocol, HomeKit securely pairs and allows easy control over individual or groups of devices throughout the house. With Siri integration you can say, “Good morning,” and have the lights turn on in specific rooms, the thermostat adjust the temperature and the garage door open.

Family Sharing with iOS 8 makes it easier than ever to communicate and share purchases. It automatically keeps everyone connected by creating a shared family photo stream and calendar, and provides an option to locate family members and their devices. Family members can also now browse and download each other’s eligible iTunes, iBooks or App Store purchases. Up to six family members can participate, each with their own Apple ID. Parents can create Apple IDs for children and, with Ask to Buy, require online parental permission for Family Sharing purchases.

iCloud Drive allows you to safely store, access and edit documents of any type. Make edits on one device and the most up-to-date version of your documents will be available across all devices, whether an iOS device, Mac, Windows PC or on www.icloud.com. iCloud Drive brings new collaboration between apps, providing seamless access and the ability to work on the same file across multiple apps.

Continuity features in iOS 8 and OS X Yosemite bring your Mac and iOS devices together like never before. When your iPhone or iPad is near your Mac, Handoff lets you start an activity on one device and pass it to the other. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network. Now the SMS and MMS messages that previously only appeared on your iPhone appear in Messages on all your devices. You can even send SMS or MMS messages directly from your Mac and make or receive iPhone calls using your Mac as a speakerphone.*

Additional iOS 8 features include: • expanded security and management improvements for Enterprise, with new productivity features, including an extended level of data protection for key built-in apps and support for configurable Thread Notifications in Mail. Improvements in the way users are informed of how their devices are configured and managed further support the new mobilised workforce IT model; • design enhancements that build off the stunning interface of iOS 7, bringing interactive notifications, quick access to key contacts, intelligent suggestions and the ability to quickly switch back and forth between the Inbox and Drafts in Mail; and • Spotlight suggestions beyond what’s on your device, including Wikipedia entries, places nearby and news articles.

The iOS 8 SDK, with over 4,000 new APIs, gives developers the ability to create amazing new apps like never before. The SDK delivers major iOS extensions, including new sharing options, widgets, custom actions and document APIs. Touch ID APIs enable developers to securely authenticate users within apps. Gaming on iOS 8 gets even better with Metal, a new graphics technology for game providers to bring console-class 3D games to mobile devices. iOS 8 includes CloudKit, offering developers a complete and scalable back-end solution, eliminating the need for writing server code and maintaining servers. Swift provides developers with a powerful, next-generation programming language for iOS and OS X that’s fast, modern, interactive and helps them write safer and more reliable code.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store, which offers more than 1.3 million apps in 155 countries around the world. The App Store receives more than 300 million visitors each week.

Pricing & Availability iOS 8 will be available as a free software update starting Wednesday, September 17 for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display. New iCloud pricing includes 5GB free, and 20GB, 200GB, 500GB and 1TB monthly tariffs. Continuity features and iCloud Drive will be available on Macs running OS X Yosemite. In October, SMS Continuity will be available as a free update to iOS 8 and iCloud Photo Library will be available as a beta. Starting in October, with iPhone 6 and iPhone 6 Plus, Apple Pay will be available in the US as a free update to iOS 8. Features are subject to change. Some features may not be available in all regions or all languages.

*Check with your carrier for hotspot availability; some cellular data charges may apply.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> CUPERTINO, California—September 9, 2014—Apple, Universal Music Group and legendary rock band U2 today announced the release of the album “Songs of Innocence,” which Apple is gifting to iTunes Store customers around the world, making it the largest album release ever with over half a billion copies distributed. The album features 11 new songs from the band and charts their earliest influences from 70s rock and punk rock to early 80s electronica and soul. The album is free for iTunes Store account holders in 119 countries and is available exclusively on iTunes for the next five weeks.

“From the very beginning U2 have always wanted our music to reach as many people as possible, the clue is in our name I suppose—so today is kind of mind-blowing to us. The most personal album we’ve written could be shared with half a billion people... by hitting send. If only songwriting was that easy,” said U2 lead singer Bono. “It’s exciting and humbling to think that people who don’t know U2 or listen to rock music for that matter might check us out. Working with Apple is always a blast. They only want to do things that haven’t been done before—that’s a thrill to be part of.”

“U2 has been an important part of Apple’s history in music and we’re thrilled to make ‘Songs of Innocence’ the largest album release ever,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We get to share our love of music today by gifting this great new album to over half a billion iTunes customers around the world.”

“Songs of Innocence” features 11 new songs from the band and is their most personal work to date, charting their earliest influences from 70s rock and punk rock to early 80s electronica and soul and giving insight into how and why the band came together and the relationships in and around them, their family and friendships. Recorded in New York, London, Los Angeles and Dublin the album is produced by Danger Mouse, along with Paul Epworth, Ryan Tedder, Declan Gaffney and Flood.

Apple is gifting “Songs of Innocence” to iTunes Store account holders.* Customers who sign up for an iTunes Store account in the next five weeks will get the album as a gift. “Songs of Innocence” is also available to stream via iTunes Radio and will be available on Beats Music.

Apple and U2 share a special connection in music. U2 was an important partner for the opening of the iTunes Store in 2003. Apple worked with U2 on the iPod U2 Special Edition and created “The Complete U2” box set together. U2 continues to be one of the most popular bands ever on the iTunes Store. Apple has partnered with Bono and (RED) to fight for an AIDS-free generation by creating (PRODUCT)RED merchandise. More than $75 million has been generated by Apple for the Global Fund.

* “Songs of Innocence” is available to iTunes Store customers in the 119 countries featuring a music store, with an active account, and who are 13 years or older (or the equivalent minimum age in the relevant jurisdiction).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Regine Moylett RMP LondonRegine@RMPLondon.co.uk +44 20 8749 7999 ​]]> We wanted to provide an update to our investigation into the theft of photos of certain celebrities. When we learned of the theft, we were outraged and immediately mobilized Apple’s engineers to discover the source. Our customers’ privacy and security are of utmost importance to us. After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the Internet. None of the cases we have investigated has resulted from any breach in any of Apple’s systems including iCloud or Find my iPhone. We are continuing to work with law enforcement to help identify the criminals involved.

To protect against this type of attack, we advise all users to always use a strong password and enable two-step verification. Both of these are addressed on our website at http://support.apple.com/kb/ht4232.

]]>“People love their MacBook Pro because of the thin and light, aluminium unibody design, beautiful Retina display, all day battery life and deep integration with OS X,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The MacBook Pro with Retina display gets even better with faster processors, more memory, more affordable configurations and a free upgrade to OS X Yosemite this fall.”

The 13-inch MacBook Pro with Retina display features dual-core Intel Core i5 processors up to 2.8 GHz with Turbo Boost speeds up to 3.3 GHz and 8GB of memory, up from 4GB in the entry-level notebook. The 13-inch model can also be configured with faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz. The top-of-the-line 15-inch MacBook Pro with Retina display has a new, lower starting price. The 15-inch model features faster quad-core Intel Core i7 processors up to 2.5 GHz with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, up from 8GB in the entry-level notebook, and can be configured with quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz.

iLife and iWork come free with every new Mac. iLife lets you edit your favourite videos with iMovie, create new music or learn to play piano or guitar with GarageBand, and organise, edit and share your best shots with iPhoto. iWork productivity apps, Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud beta lets you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC.

OS X Mavericks, the world’s most advanced operating system, also comes free with every new Mac. With more than 200 features, OS X Mavericks is designed for ease of use while taking full advantage of the powerful technologies built into every Mac, including core technologies designed specifically for notebooks to boost performance and improve battery life. This fall, Mac users will be able to download OS X Yosemite, a redesigned and refined version of OS X, with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. OS X Yosemite will be available as a free download from the Mac App Store.

Pricing & AvailabilityMacBook Pro with Retina display and MacBook Pro are available today through the Apple Online Store and select Apple Authorised Resellers. The 13-inch MacBook Pro with Retina display is available with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 128GB of flash storage and Intel Iris graphics; with a 2.6 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory, 256GB of flash storage and Intel Iris graphics; and with a 2.8 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory, 512GB of flash storage and Intel Iris graphics. Configure-to-order options include faster dual-core Intel Core i7 processors up to 3.0 GHz with Turbo Boost speeds up to 3.5 GHz, up to 16GB of memory and flash storage up to 1TB.

The 15-inch MacBook Pro with Retina display is available with a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4 GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics; and with a 2.5 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage, and Intel Iris Pro and NVIDIA GeForce GT 750M graphics. Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz and flash storage up to 1TB.

The 13-inch MacBook Pro is available with a 2.5 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 4GB of memory, Intel HD Graphics 4000 and a 500GB hard drive starting at AED 4,399.

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

*The Wireless Web protocol testing was conducted by Apple in July 2014 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro/features-retina.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:Adam HoworthApplemedia.emea@apple.com+44 (0)20 8278 1440]]> CUPERTINO, California—July 22, 2014—Apple today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple’s board of directors has declared a cash dividend of $.47 per share of the Company’s common stock. The dividend is payable on August 14, 2014, to shareholders of record as of the close of business on August 11, 2014.

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple is providing the following guidance for its fiscal 2014 fourth quarter:

revenue between $37 billion and $40 billion

gross margin between 37 percent and 38 percent

operating expenses between $4.75 billion and $4.85 billion

other income/(expense) of $250 million

tax rate of 26.1 percent

Apple will provide live streaming of its Q3 2014 financial results conference call beginning at 2:00 p.m. PDT on July 22, 2014 at www.apple.com/quicktime/qtv/earningsq314. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, its Form 10-Q for the quarter ended March 29, 2014, and its Form 10-Q for the quarter ended June 28, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> LONDON―July 21, 2014―Apple today announced that Maroon 5, Pharrell Williams, Beck, Sam Smith, Blondie, Kylie, David Guetta, 5 Seconds of Summer, Calvin Harris, Chrissie Hynde and many more of the world’s biggest artists will be headlining this year’s iTunes Festival. Returning to the UK for an eighth year―following a week of incredible live performances in March at SXSW―the iTunes Festival will feature over 60 acts throughout September at the legendary Roundhouse. iTunes performances can be watched live or on-demand by millions of iOS users around the world on their iPhone, iPad or iPod touch and iTunes on their computer or in stunning HD with Apple TV. Tickets are free for competition winners only.

“The iTunes Festival in London is back with another stunning line-up of world class performers and tremendous new acts,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “These live shows capture the heart and soul of iTunes and we love bringing them to our customers in the Roundhouse, as well as to the millions of people watching all over the world for free.”

Music fans from across the world can win tickets to the iTunes Festival through competitions run by local media partners. In the UK, fans can win tickets by entering ballots on iTunes, as well as through select media partners including Global Radio and the London Evening Standard.

Since the inaugural Festival at London’s Institute for Contemporary Arts in 2007, over 430 artists have performed in front of more than 430,000 fans and tens of millions more online and on-demand. Now in its eighth year, the iTunes Festival has played host to performers including Adele, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Muse, Sir Paul McCartney and many, many more.

For updates, tickets and additional information, please visit: www.iTunesFestival.com, or join the conversation @iTunesfestival and #iTunesfestival.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 22 at 5:00 p.m. PDT/8:00 p.m. EDT/Wednesday, July 23 at 1:00 a.m. through Tuesday, August 5 at 5:00 p.m. PDT/8:00 p.m. EDT/ Wednesday, August 6 at 1:00 a.m. BST. The dial-in number for the rebroadcast is +1 (888) 203-1112 (toll-free) or +1 (719) 457-0820. Please enter confirmation code 7618258.

WEBCAST: Apple will provide live audio streaming of its FY 14 Third Quarter Results Conference Call using Apple's industry-leading QuickTime multimedia software. The live webcast will begin at 2:00 p.m. PT/10:00 p.m. BST on July 22, 2014 at www.apple.com/quicktime/qtv/earningsq314 and will also be available for replay for approximately two weeks thereafter. The webcast is available on any iPhone, iPad, or iPod touch running iOS 4.2 or above, any Mac running OS X 10.6.8 or above or any PC running QuickTime 7 or later. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/fi/quicktime.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Josh Rosenstock Applemedia.emea@apple.com +44 (0)20 8278 1440 ]]>Wagner co-founded BlackRock in 1988 and helped it become one of the world’s most successful asset-management companies, holding a range of leadership positions including vice chairman until mid-2012. She continues to serve on the boards of BlackRock and DSP BlackRock (India), as well as Swiss Re, Wellesley College and Hackley School.

“Sue is a pioneer in the financial industry and we are excited to welcome her to Apple’s board of directors,” said Tim Cook, Apple’s CEO. “We believe her strong experience, especially in M&A and building a global business across both developed and emerging markets, will be extremely valuable as Apple continues to grow around the world.”

“We conducted an exhaustive search for someone who would further strengthen our board’s breadth of talent and background, and we are delighted to have identified such an outstanding individual,” said Art Levinson, Apple’s chairman. “I’m confident that Sue is going to make an important and positive impact on our company.”

“I have always admired Apple for its innovative products and dynamic leadership team, and I’m honored to be joining their board,” said Wagner. “I have tremendous respect for Tim, Art and the other board members, and I look forward to working with them.”

Wagner graduated with honors from Wellesley College with a BA in English and Economics, and earned an MBA in Finance from the University of Chicago. She has been recognized as one of Fortune Magazine's 50 Most Powerful Women in Business and honored by the National Council for Research on Women. At BlackRock, she championed and continues to support the Women’s Initiative Network, designed to foster the full potential of women within the company.

Bill Campbell’s relationship with Apple dates back to 1983, when he joined the company as vice president of Marketing. Next to Apple co-founders Steve Jobs and Mike Markkula, Campbell is the longest-serving board member in the company’s history.

“Bill’s contributions to Apple are immeasurable and we owe him a huge debt of gratitude. On behalf of the board and the entire company, I want to thank him for being a leader, a mentor and a friend," said Cook. “When Bill joined Apple’s board, the company was on the brink of collapse. He not only helped Apple survive, but he’s led us to a level of success that was simply unimaginable back in 1997.”

“Over the past 17 years, it’s been exciting to watch history unfold as Apple emerged as the premier technology company in the world. Working with Steve and Tim has been a joy," said Campbell. “The company today is in the best shape that I have seen it, and Tim’s leadership of his strong team will allow Apple to continue to be great going forward.”

Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:Alan HelyApplemedia.emea@apple.com+44 (0)20 8278 1440]]> CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple and IBM (NYSE: IBM) today announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps—bringing IBM’s big data and analytics capabilities to iPhone and iPad.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:

a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;

new AppleCare service and support offering tailored to the needs of the enterprise; and

new packaged offerings from IBM for device activation, supply and management.

The new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform. The combination will create apps that can transform specific aspects of how businesses and employees work using iPhone and iPad, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM will also sell iPhones and iPads with the industry-specific solutions to business clients worldwide.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”

Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows. Specifically, the two companies are working together to deliver the essential elements of enterprise mobile solutions:

- Mobile solutions that transform business: The companies will collaborate to build IBM MobileFirst for iOS Solutions—a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others, that will become available starting this fall and into 2015.

- Mobile platform: The IBM MobileFirst Platform for iOS will deliver the services required for an end-to-end enterprise capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.

- Mobile service and support: AppleCare for Enterprise will provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.

- Packaged service offerings: IBM is introducing IBM MobileFirst Supply and Management for device supply, activation and management services for iPhone and iPad, with leasing options.

Announced at Apple’s Worldwide Developer Conference in June and available later this year, Apple’s iOS 8 is the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create amazing new apps. For enterprise, iOS 8 builds on the new IT model for a mobilised workforce by improving the way users are informed of how their devices are configured, managed or restricted, with expanded security, management and productivity features.

Apple designs Macs, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

IBM’s 5,000 mobile experts have been at the forefront of mobile enterprise innovation. IBM has secured more than 4,300 patents in mobile, social and security, that have been incorporated into IBM MobileFirst solutions that enable enterprise clients to radically streamline and accelerate mobile adoption, help organisations engage more people and capture new markets.

IBM has made a dozen acquisitions in security in the past decade, has more than 6,000 security researchers and developers in its 25 security labs worldwide that work on developing enterprise-class solutions.

IBM has also established the world’s deepest portfolio in Big Data and Analytics consulting and technology expertise based on experiences drawn from more than 40,000 data and analytics client engagements. This analytics portfolio spans research and development, solutions, software and hardware, and includes more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use big data to transform their organisations.

CUPERTINO, California—June 30, 2014—Apple today announced updates to iTunes U, bringing educators and students great new tools to build and experience educational content on iPad. Beginning July 8, teachers using the free iTunes U app can create, edit and manage entire courses directly on iPad for the first time, and students will discover new ways to collaborate including the ability to start class discussions and ask questions right from their iPad.

“Education is at the core of Apple’s DNA and iTunes U is an incredibly valuable resource for teachers and students,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “iTunes U features an amazing selection of academic materials for everyone around the world. Now, with the ability to better manage and discuss educational content, learning becomes even more personalised on iPad.”

The new in-app updates to iTunes U give teachers full course creation capabilities on iPad, with the ability to directly add rich content and learning materials from iWork, iBooks Author or any of the over 75,000 educational apps available for iPad. Taking advantage of the built-in camera on iPad, teachers can also capture photos and videos to incorporate real-world subject matter into any course, making relevant content available to all students in an instant.

“iTunes U is the most powerful destination for bringing the entire educational experience to life on iPad,” said Fraser Speirs, head of computing and IT at Cedars School of Excellence in Scotland. “By freeing teachers to create and organise courses right on iPad, educators can be better focused on enabling student participation both with the content and one another.”

Students using iPad and enrolled in private iTunes U courses will now have everything they need to fully collaborate with their classmates and teachers. With Discussions in the iTunes U app, students can automatically follow classroom discussions and join conversations on new topics, or set up push notifications for when new topics are started or replies are added to active exchanges. Teachers can participate in forums too, and have the ability to moderate discussions by removing any off-topic messages or replies.

“Discussions in iTunes U puts the potential for thoughtful exploration and collaboration into the hands of every one of our students,” said Larry Reiff, a teacher from Roslyn High School in New York. “iPad and iTunes U continue to provide students with the tools they need to build knowledge and demonstrate their learning.”

iTunes U helps educators create courses including lectures, assignments, books, quizzes and more for millions of iOS users around the world. With over 750,000 individual learning materials available on the iTunes U app, iTunes U is the world’s largest online catalogue of free educational content from top schools and prominent organisations. Today, thousands of educational institutions are hosting over 7,500 public and thousands of private courses encompassing the arts, sciences, health and medicine, education, business and more.

Educators can create iTunes U courses in 69 countries and make their courses and educational content accessible via the iTunes U app in 155 countries. In addition to the thousands of individual iTunes U learning materials found on the iTunes Store, over 500,000 apps designed specifically for iPad are now available on the App Store. Additionally, with the free iBooks Author app on the Mac App Store, nearly 30,000 Multi-Touch books have been created by independent teachers and publishers worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

iPod touch comes with iOS 7, offering more than 200 features including Camera app filters that let you easily add real-time photo effects. Additionally, the Photos app offers ways to automatically organise your photos based on time and location. With iCloud Photo Sharing, it’s simple to share photos and videos with exactly the people you want to see them and your friends and family can comment and access their shared streams from any iPhone, iPad, iPod touch, Mac or PC at any time. This fall, iOS 8 will be supported on the entire iPod touch lineup.

With the revolutionary App Store on iPod touch, users in 155 countries have access to over 1.2 million apps for iPhone, iPad and iPod touch, including hundreds of thousands of games. More than 75 billion apps have been downloaded from the App Store. Customers also have the iTunes Store at their fingertips, giving instant access to an incredible selection of music, TV shows, movies and books to purchase and download directly to their iPod touch.

Availability iPod touch 16GB is available starting in the US today and worldwide in the coming days, in pink, yellow, blue, silver and space grey through Apple Authorised Resellers. Starting today, the 32GB and 64GB models have been repriced worldwide. iPod touch requires a Wi-Fi connection or a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional with Service Pack 3 or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features.

*(PRODUCT) RED is available in select countries via the Apple Online Store.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

The new 21.5-inch iMac features a 1.4 GHz dual-core Intel Core i5 processor with Turbo Boost Speeds up to 2.7 GHz, Intel HD 5000 graphics, 8GB of memory and a 500GB hard drive. All iMac models include next generation 802.11ac Wi-Fi, and two Thunderbolt ports and four USB 3.0 ports for excellent expandability and support for high-performance peripherals.

iLife and iWork come free with every new Mac. iLife lets you edit your favourite videos with iMovie, create new music or learn to play piano or guitar with GarageBand, and organise, edit and share your best shots with iPhoto. iWork productivity apps, Pages, Numbers and Keynote, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud beta lets you create your document on iPad, edit it on your Mac and collaborate with friends, even if they’re on a PC.

Every Mac comes with OS X, the world’s most advanced operating system, designed for ease of use while taking full advantage of the powerful technologies built into every Mac. Earlier this month, Apple announced OS X Yosemite, a powerful new version of OS X redesigned and refined with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. The final version of OS X Yosemite will be available for free from the Mac App Store this fall.

Availability The new 21.5-inch iMac is available today through select Apple Authorised Resellers. The new iMac features a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and a 500GB hard drive. Configure-to-order options include a 1TB hard drive, a 1TB Fusion Drive, and up to 256GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> SAN FRANCISCO―June 2, 2014―Apple today unveiled iOS 8, the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create amazing new apps. iOS 8 delivers a simpler, faster and more intuitive user experience, including iCloud Photo Library, allowing you to enjoy your photos and videos more easily across your devices; new Messages features to easily share voice, video or photos with just a swipe; and an entirely new Health app that gives you a clear overview of your health and fitness data all in one place. iOS 8 also includes predictive typing for Apple’s QuickType keyboard; Family Sharing, the easiest way to share purchases, photos and calendars within the same household; and iCloud Drive, so you can store files and access them from anywhere.

“iOS 8 offers simpler, faster and more intuitive ways to use your device with incredible new features like iCloud Photo Library, a new Messages app, the QuickType keyboard and an entirely new Health app,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We’re also giving developers amazing new tools to make managing your health and your home from your devices an integrated, simple and secure experience.”

In iOS 8, the Photos app and iCloud Photo Library give you access to all of your photos and videos anytime, anywhere. Your photos are easy to find and are organised consistently across your enabled devices. The Photos app can automatically straighten horizons and with smart editing tools, you can quickly adjust light and color or access individual tools for deeper fine-tuning. With iCloud Photo Library, every adjustment and effect is automatically updated across your devices.

Conversations in Messages become more immersive with the ability to communicate with just a swipe. Tap to Talk allows you to share your voice and the same simple gesture also works for sharing videos and photos within Messages. Group messaging now gives you the ability to add and remove contacts, leave a conversation and the option to not be disturbed. Users can easily browse through all of the photos and videos within a conversation and share multiple photos and videos at once. You can choose to share your current location from within Messages for an hour, a day or longer.

The new Health app gathers the information you choose from your various health apps and fitness devices, and provides you with a clear and current overview in one place. iOS 8 offers developers the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. For example, the Nike+ apps using NikeFuel will be able to pull in other key HealthKit metrics such as sleep and nutrition to build a custom user profile and improve athletic performance.

New predictive typing for Apple’s QuickType keyboard is smarter and more personalised, and intelligently takes context into account, such as who the recipient is and in which app you’re typing. QuickType understands the way you communicate, suggesting favourite phrases, so you can write entire sentences with just a few taps. What the keyboard learns is encrypted on your device and never sent to the cloud.

iOS 8 introduces Family Sharing, making it easier than ever to communicate and share purchases, photos and calendars within the same household. Family members can browse and download each other’s iTunes, iBooks or App Store purchases. Up to six members can participate, each with their own Apple ID. Parents can create Apple IDs for children, which includes Ask to Buy, requiring parental permission for purchases. Family Sharing automatically keeps everyone connected by creating a shared family photo stream, shared calendar and provides an option for locating family members and their devices.

With iCloud Drive, documents of any type can be safely stored, accessed and edited across your devices. Make edits on one device and the most up-to-date version of your documents will be available across all devices, whether an iOS device, Mac®, Windows PC or on www.icloud.com. iCloud Drive brings a whole new level of collaboration between apps, providing seamless access and the ability to work on the same file across multiple apps.

For Enterprise, iOS 8 builds on the new IT model for a mobilised workforce by improving the way users are informed of how their devices are configured, managed or restricted. iOS 8 offers expanded security and management improvements as well as new productivity features, including an expanded level of data protection for key built-in apps, the ability to set your out of office response, see your colleague’s availability when scheduling a meeting and support for configurable Thread Notifications in Mail.

Additional iOS 8 features include:

design enhancements that build off the stunning interface of iOS 7, bringing interactive notifications, quick access to key contacts, the ability to quickly switch back and forth between the inbox and drafts in Mail, as well as intelligent suggestions;

extended Spotlight capabilities that give you results beyond what’s on your device, including articles from Wikipedia, findings from the news and results from places nearby; and

greater continuity between iPhone, iPad and Mac, including Handoff to start an activity on one device and finish on another, along with Instant Hotspot and the ability to make and receive calls and send SMS and MMS messages from your Mac or iPad.

The iOS 8 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 8 will be available this fall as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display. iCloud Photo Library and iCloud Drive use your iCloud storage with the first 5GB free. Features are subject to change. Some features may not be available in all regions or all languages.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> SAN FRANCISCO―June 2, 2014―Apple today released its iOS 8 SDK, the biggest developer release ever with more than 4,000 new APIs, giving developers the ability to create amazing new apps like never before. iOS 8 allows developers to further customize the user experience with major extensibility features like Notification Center widgets and third-party keyboards; and introduces robust frameworks such as HealthKit and HomeKit. iOS 8 also includes Metal, a new graphics technology that maximizes the performance of the A7 chip and Swift, a powerful new programming language.

“With more than 800 million iOS devices sold worldwide, the opportunity for developers is huge,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “This is the biggest iOS release since the launch of the App Store. The iOS 8 SDK delivers more than 4,000 new APIs including amazing new frameworks, greater extensibility and a revolutionary new programming language.”

iOS 8 offers developers robust frameworks including HealthKit APIs that provide the ability for health and fitness apps to communicate with each other. With your permission, each app can use specific information from other apps to provide a more comprehensive way to manage your health and fitness. For example, your blood pressure app could share its data with a physician app, such as the Mayo Clinic app, so your doctor can provide high-quality guidance and care.

“We believe Apple’s HealthKit will revolutionize how the health industry interacts with people,” said John Noseworthy, M.D., Mayo Clinic president and CEO. “We are proud to be at the forefront of this innovative technology with the Mayo Clinic app.”

As HealthKit combines health data to help you take better care of your health, HomeKit lets your home accessories connect seamlessly to better manage your home. HomeKit delivers a common protocol, secure pairing and the ability to easily control individual or groups of devices throughout the house including integration with Siri. For example, you can tell Siri you are “going to bed” and it could dim the lights, lock your doors, close the garage door and set the thermostat.

“We are excited to be part of the next step in making home automation a reality, in a safe and integrated way,” said Eric Rondolat, CEO, Philips Lighting. “HomeKit will allow us to further enhance the Philips Hue lighting experience by making it simpler to securely pair devices throughout the house and control them using Siri.”

Developers can further customize the user experience with iOS extensions, including new sharing options, custom photo filters, custom actions and document APIs. Developers can now add their own widgets into Notification Center, and third-party keyboards offer additional layouts and input methods.

Gaming on iOS takes a huge leap forward in iOS 8 with Metal, a new graphics technology that maximizes performance on the A7 chip. With its dramatic 10 times improvement in draw call speed, Metal enables leading game providers for the first time to bring console-class 3D games to mobile devices. For casual games, iOS 8 now features SceneKit, making it easy to create fun 3D games, along with major enhancements to SpriteKit, including field forces, per-pixel physics and inverse kinematics.

Swift is a powerful new programming language for iOS and OS X that makes it easier than ever for developers to create incredible apps. Designed for Cocoa and Cocoa Touch, Swift combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages. By design, Swift helps developers write safer and more reliable code by eliminating entire categories of common programming errors, and coexists with Objective-C code, so developers can easily integrate Swift into their existing apps. Xcode Playgrounds make writing Swift code incredibly interactive by instantly displaying the output of Swift code.

PhotoKit, so developers can tap into the power of the same robust framework as the built-in Photos app for faster performance, nondestructive edits and the ability to both read and write to the Photos library;

CloudKit, a complete and scaleable back-end solution helps developers eliminate the need for writing server code and maintaining servers; and

new App Store features for developers like app previews and app bundles, the new iTunes Connect with free analytics and TestFlight for beta testing pre-release apps.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store, which offers more than 1.2 million apps in 155 countries around the world. The App Store receives more than 300 million visitors each week and iOS users have downloaded more than 75 billion apps.

The iOS 8 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. This fall iOS 8 will be available as a free software update for iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display. iCloud Photo Library and iCloud Drive use your iCloud storage with the first 5GB free. Features are subject to change. Some features may not be available in all regions or all languages.

A beta version of Swift is available immediately for iOS and OS X Developer Program members at developer.apple.com. The final version will be made available this fall, and apps written in Swift can be submitted to the App Store and Mac App Store when iOS 8 and OS X Yosemite are released.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

]]> SAN FRANCISCO―June 2, 2014―Apple today announced OS X Yosemite, a powerful new version of OS X redesigned and refined with a fresh, modern look, powerful new apps and amazing new continuity features that make working across your Mac and iOS devices more fluid than ever. The new Today view in Notification Center gives you a quick look at everything you need to know, all in one place; iCloud Drive is located within the Finder and can store files of any type; and Safari has a new streamlined design that puts the most important controls at your fingertips. Mail makes editing and sending attachments easier than ever; Handoff lets you start an activity on one device and pass it to the other; and Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network. Yosemite even gives you the ability to make iPhone calls on your Mac.

“Yosemite is the future of OS X with its incredible new design and amazing new apps, all engineered to work beautifully with iOS,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We engineer our platforms, services and devices together, so we are able to create a seamless experience for our users across all our products that is unparalleled in the industry. It’s something only Apple can deliver.”

With Yosemite, OS X has been redesigned and refined with a fresh modern look where controls are clearer, smarter and easier to understand, and streamlined toolbars put the focus on your content without compromising functionality. Translucent elements reveal additional content in your app window, provide a hint at what’s hidden behind and take on the look of your desktop. App icons have a clean, consistent design and an updated system font improves readability.

The new Today view in Notification Center gives you a quick look at everything you need to know with widgets for Calendar, Weather, Stocks, Reminders, World Clock and social networks. You can even download additional widgets from the Mac App Store to customize your Today view. Spotlight now appears front and center on your desktop and adds new categories of results, so you can view rich suggestions from Wikipedia, Maps, Bing, App Store, iTunes Store, iBooks Store, top websites, news and movie showtimes.

Built right into the Finder, iCloud Drive stores files of any type in iCloud. iCloud Drive works like any other folder on your Mac, so you can drag documents into it, organise them with folders and Tags and search for them using Spotlight. With iCloud Drive, you can access all your files in iCloud from your Mac, iPhone, iPad or even a Windows PC.

Safari has a new streamlined design that puts the most important controls at your fingertips. A new Favorites view gives you quick access to your favorite websites, and a powerful new Tabs view displays thumbnails of all your open web pages in one window. Safari also gives you more control over your privacy, with separate Private Browsing windows and built-in support for DuckDuckGo, a search engine that doesn’t track users. When you search for popular or common terms, new Spotlight Suggestions appear along with the suggestions from your search provider. Safari supports the latest web standards, including WebGL and SPDY, and with support for HTML5 Premium Video Extensions, you can watch Netflix HD videos for up to two hours longer.¹ Powered by the Nitro JavaScript engine, Safari is over six times faster than Firefox and over five times faster than Chrome when executing JavaScript found in typical websites.²

Mail makes editing and sending attachments easier than ever. With Markup you can quickly fill out and sign forms and even annotate images and PDFs from within Mail. Mail Drop allows you to easily send large videos, images or files up to 5GB from the Mail app to any email address. Messages has a new look and delivers even more options for communicating with friends and family. Now you can add titles to ongoing message threads so they are easy to find, add new contacts to ongoing conversations, or leave those conversations you no longer want to follow. With Soundbites you can create, send and listen to audio clips right in Messages.

Continuity features in Yosemite make your Mac and iOS device perfect companions. When your iPhone or iPad is near your Mac, Handoff lets you start an activity on one device and pass it to the other. Instant Hotspot makes using your iPhone’s hotspot as easy as connecting to a Wi-Fi network.³ Now the SMS and MMS messages that previously only appeared on your iPhone appear in Messages on all your devices. You can even send SMS or MMS messages directly from your Mac and make or receive iPhone calls using your Mac as a speakerphone.⁴

Yosemite delivers platform technologies that make it easier for developers to create amazing new Mac apps. SpriteKit makes it easier to incorporate realistic motion, physics and lighting in games, and integrates with SceneKit to bring 3D casual gaming within reach of any developer. Storyboards for Yosemite and Xcode 6 take advantage of the new View Controller APIs in AppKit to make it easier to build apps that navigate between multiple views of data. New APIs allow developers to integrate Handoff into their own apps and create Today view widgets for distribution through the Mac App Store. Share Menu extensions add new destinations to the Share Menu, and new APIs let developers create custom Share Sheets.

The developer preview of Yosemite is available to Mac Developer Program members starting today. To help make OS X even better, Apple is introducing the OS X Beta Program, which gives customers early access to Yosemite and invites them to try out the release and submit their feedback. Mac users can participate in the OS X Beta Program for Yosemite this summer and download the final version for free from the Mac App Store this fall. Customers interested in signing up can visit www.apple.com/osx/preview for more details.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact: Juriaan Bosman Applebosman.j@apple.com +44 (0) 20 7184 1308]]>“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

Iovine has been at the forefront of innovation in the music industry for decades, and he has been an instrumental partner for Apple and iTunes for more than a decade. He has produced or collaborated with some of the most successful artists in the history of the iTunes Store, helping make it the world’s number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

Beats Electronics has brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to premium sound entertainment. Beats Music was developed by a team of people who have each spent their entire career in music and provides music fans with an incredible curated listening experience.

“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customised Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers.

Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats by Dr. Dre family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

Beats Music is a subscription streaming music service that focuses on providing a personalised music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalised to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:Adam HoworthAppleadamh@apple.com+44 (0) 20 7184 1202]]>“With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network,” said Kaoru Kato, President and CEO of NTT DOCOMO, INC. “We know our customers will enjoy using iPad Air and iPad mini, and anticipate that new customers will look to experience these amazing devices on our high-quality network with our new billing plan.”

“We are extremely happy for iPad to join iPhone on NTT DOCOMO’s network,” said Tim Cook, Apple’s CEO. “The results on iPhone have been tremendous, and we look forward to delivering iPad to NTT DOCOMO customers.”

iPad Air features a stunning 9.7-inch Retina display in a thin and light design. Precision-engineered to weigh just one pound with a narrow bezel, the borders of iPad Air make content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in a design that offers 35 percent more screen real estate than 7-inch tablets. iPad Air and iPad mini with Retina display feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with built-in Wi-Fi and expanded LTE cellular connectivity, an incredible 10 hours of battery life, and iOS 7 featuring hundreds of great features and access to over 500,000 apps designed specifically for iPad.

DOCOMO’s iPad Air and iPad mini with Retina display users will be able to enjoy the company’s nationwide ultra-fast Xi LTE communications service³ with the new billing plan which enables data quota sharing among family members and corporate users.

Beginning June 2, customers can pre-register for iPad Air and iPad mini with Retina display at DOCOMO dealers and DOCOMO’s website.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.² Battery life depends on device settings, usage and other factors. Actual results vary.³ Xi is only available to subscribers in Japan. Xi is a trademark of NTT DOCOMO, INC. in Japan and/or other countries.

NTT DOCOMO provides innovative, convenient and secure mobile services that enable smarter living for each customer. The company serves over 63 million mobile customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437) and New York (DCM) stock exchanges. Please visit www.nttdocomo.co.jp/english for more information.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.