WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.

HOW is teaching what you know– especially what you’d do if there wasn’t your product to solve it. Teach via simple recipes of 1,2,3 in how to get something done without talking about your product. Talk about wider industry issues. Interview experts.

WHY is how we bring all together– to get attention, establish authority, and have a meaningful first touch. Here you tell stories from the founder, users, and anyone else authoritative to your target audience. You want them to FEEL through one minute videos, so we can align on shared values.

Then remarket viewers of your WHY to your HOW content.

And remarket from HOW to WHAT content.

This is called the 3×3 grid, since you have 3 pieces of content in each phase of WHY, HOW, and WHAT.

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About Dennis Yu

Dennis Yu is the Chief Technology Officer of BlitzMetrics.
He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek's SocialTimes column.
Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.