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Grassroots Revolution to Drive Growth

Rodney Dickens writes on Interest.co.nz that he sees a silent revolution that will drive New Zealand’s future growth. He cites Nooski traps as an example.

A Rotorua businessman and his Waiheke Island brother-in-law are “living the cliche” after inventing a better rat trap and securing large global export orders. Nooski Trap Systems co-founder David Wells says the company shipped 17,000 of the New Zealand-made traps to Indonesia alone in the past year. They are sold in more than a dozen countries in all, with sales highest in the United States and Australia. Nooski also makes a smaller mouse trap that retails for about $10. A Nooski mouse trap was the first New Zealand-made product sold through Amazon’s Chinese online store.”