Xperia Z is waterproof so models can talk on the phone in the shower [NSFW]

By now the Xperia Z doesn’t need any more introductions, as it’s one of the best Android handsets of the first half of the year. Sony is already selling it in a variety of markets with sales described as off to a good start, but it looks like certain local Xperia Z launches are more creative than others.

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Take the T-Mobile Xperia Z which was launched in the Czech Republic recently. You’d think that Sony and its carrier partners would focus on the Android phone’s high-end features when presenting it to new buyers, but you’d be wrong.

Instead T-Mobile turned its attention to showing the world how somewhat-naked models take showers while talking on the phone, the Xperia Z to be exact. Because, if you don’t know it already, the Xperia Z is waterproof and could be used for such purposes – not that we encourage you to do it.

We can only assume that the Xperia Z performed gracefully in such company, and we invite you to check out the marketing campaign in the following image gallery for yourself:

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That’s definitely one way of selling a hot Android phone, and we can’t but wonder whether it worked or not. After all, sex does sell everything, doesn’t it?