Click Energy: bills you don’t have to be afraid of

The campaign sees a post man deliver a bill to a house only for it to be shredded and spat out by the letter box. It introduces the slogan ‘Energy bills you don’t have to be afraid of’.

The agency behind the campaign was Melbourne’s Yoke.

Click Energy’s CEO Mehdi Qerim said: “We’ve always been a little different from the other, larger energy retailers out there, including our environmentally friendly, no-paper billing. So we wanted a campaign that showed our understanding of our customers’ attitudes to electricity. No one likes getting bills, but hopefully our cheaper rates mean that our bills aren’t as bad as others – the campaign just plays with that idea really.”