However, neither of them sell the iPhone, which was the unsurprising catalyst for Apple's golden delicious report. Smartphone sales quadrupled to $1.52 billion, as the iEmpire and its partners moved 3.8 million handsets from January to March.

Better still, the iPhone's App Store is rapidly approaching 1 billion downloads. The PR value of that statistic is massive, even if it includes both free and paid software. Those sales say that digital stores being built by Google, Palm (Nasdaq: PALM) , and Research In Motion (Nasdaq: RIMM) are lightweight by comparison, and perhaps even irrelevant.

Food for the recessionistaFat App Store sales figures are also a good gimmick to disguise the lone problem with Apple's report: a drop in Mac sales. Desktop revenue was down 22% from last year's Q2, and portable revenue declined 12%. Unit sales fell 4% and 2%, respectively.

If investors don't seem to mind the Mac sales blight, that's likely because the iPhone is such a massive winner -- big enough to make an aging AT&T (NYSE: T) look good, even. Unfortunately, the Mac still accounts for more than a third of Apple's revenue.

Chief Financial Officer Peter Oppenheimer told investors during the earnings conference call that last year's big sales of the MacBook Air made for a tough comparison with last quarter. True. But we've also known since January that Mac sales were trending south as rivals' netbooks took their toll.

Thus, Oppenheimer is only half-right. Premium pricing is at least partly to blame for lower Mac sales. Shouldn't Apple address that? Stand-in CEO Tim Cook once again said no:

When I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens. And just not a consumer experience, and not something that we would put the Mac brand on, quite frankly.

He's right. Consumers expect innovation from Apple, and they'll pay a premium to get it. Turn from that toward low-priced, above-average-but-not-spectacular computing gear, and consumers will be loath to go back when the recession ends. They'll revolt. Or worse, they'll buy from Dell (Nasdaq: DELL) .

Apple has an enviable product lineup, and with more than $28 billion in cash and investments, it boasts one of the richest balance sheets in Silicon Valley. It's under no pressure to shift strategy. Why distort a brand built over more than three decades to just wring out a few extra dollars in sales? That's nonsensical, short-term thinking -- and entirely unnecessary.

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