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How To : Use Email Marketing

04/11/2016

As a small business, it makes sense to take advantage of every low-cost tool available to you and email marketing is a great way to do this. Below, we take a look at some of the best ways you can spruce up you emails to create a successful email marketing campaign.

Create An Identity

Your email campaign will not get you very far if you fall at the first hurdle and this means making sure you clearly identify yourself. Tell your recipient who you are and why you’re emailing them. It certainly shouldn’t be a ‘hello, my name is’ type of email but if your subject headline isn’t enticing and your logo isn’t on the page, then people aren’t going to care. You need to make it clear what you are offering to keep potential customers interested.

Create An Identity

Your email campaign will not get you very far if you fall at the first hurdle and this means making sure you clearly identify yourself. Tell your recipient who you are and why you’re emailing them. It certainly shouldn’t be a ‘hello, my name is’ type of email but if your subject headline isn’t enticing and your logo isn’t on the page, then people aren’t going to care. You need to make it clear what you are offering to keep potential customers interested.

Call To Action

A clear-cut email needs an even clearer call to action. This is the message that will create urgency and lead customers to your site with big metaphorical flashing arrows. Calls such as ‘get it now before time runs out’ or ‘limited time offer – be quick’, are just a couple of examples of calls to action you can use in an email.

Call to action questions also work well, but it’s a matter of playing around with them until you find one that works best for you.

Track Your Findings

Email software, such as MailChimp and Litmus, are great services to utilise if you want to track how well your emails are being received. They offer a range of really useful tools for free but also have paid plans if you want to take your email marketing further.

Tracking your email marketing campaigns is so important if you want to better understand what your recipients are looking for and refine future marketing emails to better fit their needs.

Think About Aesthetics

The aesthetics of your email are just as important as the content when trying to gain more website leads. Much like your website itself, busy pages and unflattering colours will cause people to simply ignore and delete your emails.

Clear and easy to read fonts, as well as simple colour palettes (no more than three or four colours), are a great way to simplify your emails without making them boring. Avoid overly harsh colours and keep your text as minimal as possible.

It also really helps to make it clear where recipients should click to access your website or offer. A clickable button or photograph is favoured by many companies who use email marketing effectively.

Have you considered using email marketing as a way to gain more leads for your small business?
If so, what was holding you back before now?
Email marketing is used by successful businesses all over the world, so why shouldn’t it work for you?