Post by kikicannoli on Feb 13, 2013 18:23:40 GMT -5

After looking at "all possible solutions," the total alcohol by volume of Maker's Mark is being reduced by 3 percent. Representatives said the change will allow it to maintain the same taste while making sure there's "enough Maker's Mark to go around." It's working to expand its distillery and production capacity, too.

and...

An average bottle of Maker's Mark takes six and half years to produce from start to finish, and since the company doesn't buy or trade whiskey, it’s been impossible to keep up.

so you have a successful product and loyal customer base, rather than increasing prices you alter the product because controlling the demand is risky and might push customers to try another product...but lowering the proof by 3% isn't?

Post by kikicannoli on Feb 13, 2013 21:26:52 GMT -5

I like the long oak finish. Guess I prefer a whiskey that stays with me.

But the point of this thread was not a palette review of American bourbons and whiskeys, I was questioning the business practice of altering a product, that is basically sold out, because of the company's inability to keep up with demand.

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