Ask a class of children how many of
them want to be a doctor or a pilot when
they grow up and you’ll get a few raised hands. Ask them who wants to be an
athlete or a famous singer and you’ll probably get quite a few more. Ask how
many of them would want to be SEO professionals and all you’ll get is awkward
silence and blank stares.

Yet the world is changing, and there
are now more jobs in content marketing and SEO than ever before. However, since
it is a relatively new industry, most people working digital marketing jobs come from a variety
of backgrounds; be it programming, traditional marketing or journalism. Let’s
take a look at the main areas of SEO:

Content is King

Although content marketing is an
umbrella term that involves anything from posts to promotional videos intended
to stimulate interest in a product or brand, in terms of SEO, we refer to the
creation and distribution of relevant blogs and text copy to attract and retain
a specific audience, and increase website traffic. Indeed, content marketing is
quickly becoming one of the main ways to attract and build relationships with
customers, which is what ultimately
drives profitable customer action. Ka-ching!

It’s a case of research and jealous exes

It’s been said that a jealous woman
does better research than the FBI – wait, hear us out! This skill set has much
in common with what is expected of an SEO professional. We’re not talking
stalker duties, rather, the ability to do one’s own keyword research,
incorporate said keywords correctly in their content, know how to get insights
on how the keywords are ranking and analyse the amount of traffic they are
directing traffic to the site. However, as any experienced SEO professional can
attest to, SEO is an ever-changing industry, which requires adaptability and
keeping up-to-date with new algorithms and updates. After all, what good is
content if people can’t find it?

Let’s get technical

Contrary to popular belief, SEO is
more than just blogs and keywords. Enter technical SEO – the process of optimising
a website to help search engines crawl and index it effectively, which helps
organic rankings. SEO professionals do this by analysing and seeing to
contributing factors such as page speed, redirects and basic HTML tags.

It’s good to have connections

… and links. Link building with
strong, high-quality backlinks, can increase site traffic as well as improve
SEO ranking, as the number of backlinks a website has is a good indicator of
its importance with search engines.

With businesses increasing their
investment in organic channels, content and SEO are growing fields for both
junior and senior professionals looking for digital marketing jobs. We predict this will start
to have an impact on the educational syllabus and hand-raising trends in
classrooms worldwide. So….

If you’re looking for digital
marketing jobs in Malta, let the team at Boston Link help!

SEO specialists are in increased demand in Malta, especially those who speak a second language such as Swedish or Danish. If you’re looking to relocate or be part of this fast-growing industry, take a look at our digital marketing jobs.