Kumho use invisible car to promote green tyres

Kumho has announced it will be rolling out its “Invisible Car” to promote its eco-friendly tyres at the Australian International Motor Show in Melbourne later this year.

The company will use an ‘interactive display’ to encourage visitors “to see the tyres as a starting point in building the car from the ground up” and convey “the message that a lower carbon footprint is something we should all be striving for.”

Kumho plans to showcase its Ecowing low rolling resistance tyre, the Kumho Aroma tyre (the world’s first scented tyre) and the coloured Smoke Tyre at the event along with the ‘Invisible Car’ which made its debut at last year’s International Motor Show in Sydney.

Joon Kim, marketing services manager for Kumho, said: “We know from our experence in Sydney last year that the Invisible Car will generate enormous interest and deliver a real wow factor as well as drawing attention to our Ecowing tyre range as a way of reducing overall fuel consumption.”