Wednesday, March 18, 2015

Christine Rains: Marketing Different Genres

I'm so thrilled to have Christine Rains here today to talk about marketing. Every writer wants to know more about that. If you been any where in the blogosphere the last few weeks, you're run into her Dice & Debauchery tour. Christine is not only a writer, she's a very busy mother and an amazing time management person. I'm not getting the day off. Please check out my post about planning for April Madness over at the A to Z Blogging Challenge Home. How does she get so much done? Here's Christine:

Thank you
for hosting me today, Susan. It's a pleasure to be here.

Marketing
is one of the most difficult tasks as an author. But marketing several books
from different genres? It can be overwhelming. Some days there isn't enough ice
cream in the world to make it bearable.

Over the
past several weeks, I've been touring for my contemporary erotic romance
series, Dice & Debauchery. This is my first adventure with this genre, and
I've had to learn new marketing tactics along the way. At the same time, I've
had to continue marketing for my other books.

Two
different genres with two different audiences.

There are
two ways to do this successfully:

1. Use a
pen name. Separate your different genre books with distinct identities. Create
independent websites, Twitter accounts, and Facebook pages. It's double the
work, but it will allow you to build a solid readership in each genre. This is
good to do because sometimes when an author crosses genres, she turns some readers
off.

I debated
using a pen name when I wrote my Dice & Debauchery series. I went back and
forth about it for a few months before I decided to take a chance and use my
real name. This is why I went with the second marketing strategy.

2. Market
the author instead of the books. What do you do best as a writer? Do you have
lovely prose with flowing descriptions or are you clever with twisting the
plot? Find that one thing that applies to all your stories and use it as a base
for your marketing.

My author
tagline is: “Twisting the tropes.” In all my stories, I take popular literary
devices and themes and turn them on their heads. I love to surprise readers
with these unusual twists and turns.

All my
books are character focused and contain romances too. So when I went from urban
fantasy and paranormal romance to the Dice & Debauchery series, I still was
in a similar realm. I understand that not all my readers will want to read
erotica, but there are those that do enjoy my stories from both genres. They're
all just different aspects of me as a writer.

If you
write in different genres, what type of marketing strategy have you employed?

Blurb:

Geek girl Morgan Reid
has been to many conventions, but none that had her wishing it would never end.

Dressed as their
characters from the online game Steampunk Quest, Morgan and her best friend
meet the other players for the first time in real life. Morgan's attraction to
the gorgeous Dean Bradley is immediate, making it difficult to breathe in her
tight corset. Even after a few dice shattering orgasms, she doesn't believe
this can be anything more than a con fling. But Dean is making her feel things
she's only read about in books. Can Morgan let go of her cool-headed logic and
allow herself to fall completely for the perfect geek guy?

About the author:

Christine Rains is a writer, blogger, and geek mom. She's
married to her best friend and fellow geek living in south-central Indiana.
They have one son who is too smart for his parents' own good and loves to
pretend he's Batman. Christine has four degrees which help nothing with
motherhood, but make her a great Jeopardy player. When she's not reading or
writing, she's going on adventures with her son or watching cheesy movies on
Syfy Channel. She's a member of Untethered Realms and S.C.I.F.I. (South Central
Indiana Fiction Interface). She has several short stories and novellas
published. The Dice & Debauchery series is her first contemporary
erotic romance.

Thanks, Christine. There's always a lot of discussion about whether to use a pen name or not. You have the best reasons for not that I've heard. What does everyone else think? With all the social media insights, can a writer hide behind a pen name any more? What is a good reason to use one?

Thank you for sharing your insight, Christine. I always feel like there's more I can learn about marketing. I think you're spot on about marketing the name and yours is becoming better known all the time.

I decided to create another pen name for my longer, more serious historicals, and keep the original pen name for my shorter, more lighthearted books, and my books set in the U.S. with American-born characters. I just felt my original pen name didn't match the tone of my serious, deep books. To make things easier, I kept my blog url the same and just added the other pen name to my banner, though I recently discovered my banner is cut off on the right on mobile devices!

I use a pen name because it was pointed out to me by several publishing professional the my real name (Leszczuk) was too hard to say, spell, or remember. Pretty much would kill any hope for word of mouth advertising.

I would add, though, maybe a pen name is best if you have end-spectrum genres like, say, erotica and children's picture books. Or horror and romance. If you can link your genres together though, it's okay because there would be overlap in your audience, anyway.

I can't even imagine marketing two different platforms. I have a hard enough time managing one. Even though I don't have pen name, I've read often if you write in two different genres you should. Congratulations and best wishes for your continued success!

I'm not an author, butit was interesting to read this on how to market. I would imagine if one was marketing something like a musical talent (hubby is a professional musician), one could use some of the same techniques you listed here :)

I'm in the same boat as you, writing in different genres and had to figure out if I wanted to use a pen name or not. After looking around a bit at other authors, I decided on the pen name, but not on creating separate accounts for it. I'm just made a point to add to all my profiles that I write in another genre under my pen name.