A set of SDKs that enables you to monetize your Android or iOS mobile apps with ads.

The Google Mobile Ads SDK for Ad Manager is a mobile advertising platform that you can use to generate revenue from your app.

Key capabilities

Earn more from Ad Manager's in-app ads

Show ads from millions of Google advertisers in real time, or use
Mediation to earn from over 40 premium networks through the
platform to simplify your ad operations, improve competition, and
earn more.

Mediation has ad network optimization built in, which
automatically adjusts the positions of your other ad networks in
your mediation stack to ensure you maximize your revenue.

Improve user experience

Native and video ads create a positive user experience as you
monetize by matching the look and feel of your app. Choose from
different ad templates, customize them, and experiment with
different layouts on the fly without republishing your app.

Scale fast

When your app's a global or domestic hit, you can monetize users
quickly with Ad Manager, by showing ads to users in more than 200
markets.

More than one app? Ad Manager house ads is a free tool that
enables you to cross-promote your apps to your userbase, across
your family of apps.