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Executive Leadership Team

Steve Wallach, Chief Executive Officer

With nearly two decades of sales and network marketing experience, CEO Steve Wallach has successfully guided Youngevity from a domestic seller to a worldwide marketer of products and services that support a healthy and empowered lifestyle. Steve shares the passion of his father, Dr. Joel D. Wallach, for the public’s access to complete and accurate health information. He is a frequent talk radio program guest and speaks eloquently about the company’s mission to place information into the hands of consumers, allowing them to make informed healthcare decisions. His business philosophy reflects his strong belief that passion should be the driving force behind any organization. In addition to passion, Steve believes that flexibility and efficiency are key elements along the road to success. Having assembled a dynamic, talented and experienced management team, as well as solid infrastructure, Steve has positioned the company for steady growth both organically and through mergers and acquisitions.

Michelle Wallach, Chief Operating Officer

Michelle Wallach brings nearly 20 years of experience in network marketing sales and management to Youngevity. Her career in network marketing began in 1991 in Portland, Oregon, where she developed a successful nutritional health products distributorship. She later moved to San Diego with the vision of expanding her business by capitalizing on the growing health and nutrition industry. In 1996, in Chula Vista, California, the Wallach family launched Youngevity. As COO Michelle is involved in the day-to-day challenges of running a corporation while ensuring the company remains viable in fulfilling its mission of improving lifestyles through vibrant health and flourishing economics.

Dave Briskie, President and CFO

As CEO of Javalution Coffee Company, Dave took the company public in 2009 via a Self Registration/Self Filing, one of only a few companies to accomplish this feat with FINRA and in 2011, Dave merged Javalution Coffee Company with Youngevity International, thereby making Youngevity a public company. As Youngevity’s CFO, Dave elevated the company to fully reporting status with the SEC, trading under the stock symbol YGYI.

Mr. Briskie became Youngevity's President in 2015 and maintains his role as CFO. Presently, Briskie oversees all financial reporting, heads the investor relations activity, drives field management, including those in foreign markets, and has deployed a world class marketing and brand development team. He leads all mergers and acquisitions and has revolutionized the company’s growth strategy, which includes several dozen business combinations since the merger of Javalution and Youngevity. Dave is the architect of Youngevity’s current business model, vaulting Youngevity into the only Omni Direct company in the direct selling space. He is deeply passionate about coffee and has grown the company's retail and direct to market coffee company into a conglomerate including the holding of 1000 acre coffee plantation in Nicaragua through Youngevity's wholly owned subsidiary, CLR Roasters.

Prior to his role as CEO of Javalution Coffee Company, Briskie was CEO for of Drew Pearson Marketing, Inc., (DPM) a designer and manufacturer of licensed, private label and fashion headwear 18 years. Clients included Fortune 500 companies: Disney, Warner Bros., Anheuser-Busch, General Motors, NBA, the National Baseball Leagues and the NFL. While CEO of DPM, Dave also changed the culture in the workplace in China by building, staffing and operating the country's first gender-integrated factory in Shenzhen China, including the installation of a daycare center in the factory, allowing husbands and wives to work together and have a safe environment for their children. In 2001, he oversaw the merger of DPM and its key manufacturer, as well as the subsequent initial public offering of the merged company on the Hong Kong stock exchange. Dave Briskie holds a double major in finance and marketing as a 1983 Magna Cum Laude graduate of Fordham University.

Jonnie Taylor, Senior Executive VP of Customer Service

As the leader of Youngevity’s Customer Service Team, Jonnie has a key role in assuring our distributors have the support they need to grow a successful independent business. She and her staff regularly advise Youngevity’s distributors on goal setting, motivation, downline management, streamlined order processing and implementing incentive programs to ensure productivity. As a former distributor, Jonnie has a deep understanding of the challenges of business-building from a distributor perspective. Her invaluable insight and business-building skills have been central to the effectiveness of Youngevity’s customer relations and development.

Loren Castronovo, Chief Marketing Officer

Loren has an infectious enthusiasm for building brands and teams. She oversees the global development of Youngevity’s brand, and is passionately focused on helping people create the businesses and lives they imagine. She’s developing a talented team that manages marketing, product marketing, marketing communications, creative services and market research. Her strong consumer focus comes from working with global brands including Chanel, Revlon, Estee Lauder, Mary Kay, The Body Shop, Crayola, and Creative Memories and more. She has served on multiple leadership teams helping to drive strategy and alignment to corporate initiatives; working across many different product categories. With her vast experience, she has come to believe that great brand experiences plus visionary leadership plus an engaged team will lead directly to profitability and loyal followers. Youngevity is thrilled to have Loren as our Chief Marketing Officer.

Raffy Lorentzian, VP, Corporate Controller

As Youngevity’s Corporate Controller, Raffy Lorentzian is responsible for managing the financial reporting and operations of Youngevity’s U.S. and Global Operations. Raffy is committed to maintaining the high level of integrity and transparency for which Youngevity is known. Prior to joining Youngevity, Raffy was the Chief Financial Officer of National Technical Systems; a publicly traded company. He started there as Controller in 1997, and with his strong SEC reporting experience, leadership skills and successful accomplishments in mergers and acquisitions, Raffy was promoted to CFO in 2007. His continued efforts contributed to the Company’s rapid growth and increased shareholder value, which eventually led to the successful sale of the Company to a Private Equity Firm. During his career, Raffy has held various controller and financial management positions with publicly held companies. Raffy has extensive experience in strategic planning, profit-and-loss leadership, ERP conversions and mergers and acquisitions. When Raffy joined Youngevity in March of 2013, he was instrumental in the successful transition of the Company from a privately held company to a publicly traded company providing timely and accurate financial reporting. He is also involved in the Company’s global expansion, acquisitions and IT initiatives. Raffy has a Bachelor of Science degree in Accounting from Bentley University.

Wiley Hurt, VP of Global Operations / Senior Project Manager

Since 1997, Wiley has been involved in nearly every aspect of the growth and development of Youngevity. From designing and managing the construction at corporate headquarters to setting up the technology systems of many Youngevity offices, even globally, to international project management, Wiley is a dynamic asset to the company. He has played an extensive role in setting up Youngevity’s first overseas Distribution Center in New Zealand/Australia and is now working closely with Latin American and Russian offices to support distribution in these regions. As Youngevity continues to experience extraordinary growth, Wiley is now serving as our Vice President of Global Operations. He is committed to the pursuit of spreading Dr. Wallach’s message around the world.

Brad Kenson, Chief Technology Officer

Brad Kenson brings more than 25 years of executive leadership experience to Youngevity, building complex systems and international supply chains for both public and private companies. He joins Youngevity from MK Collaborative, where he most recently served as Divisional President, guiding the company from start-up to current day operations. While at MK Collaborative, Brad led the development of the company’s highly acclaimed on-line e-boutique platform, enterprise middleware and proprietary product lifecycle management systems. He has also held various executive-level positions in the apparel sector, most notably, Divisional President of Tarrant Apparel Group, where he was responsible for P&L oversight for more than $100 million in annual sales. Brad is responsible for leading the next generation enterprise, web and mobile IT systems development to meet the demands of Youngevity’s emerging international business and mobile workforce.

Scott Bell, VP of Analytics and Promotions

As a pioneer in Direct Selling Analytics, Scott Bell has contributed to the development of many of today’s current analytics models. Over the last 20 years, he’s helped top Direct Selling companies craft and manage successful worldwide marketing and promotional campaigns. He has led global teams in the development of corporate & distributor analytics, business intelligence and distributor compensation models. Scott is passionate about identifying opportunities and creating data-driven, actionable strategies that allow distributors to become healthier and more financially secure. Scott now brings his expertise to Youngevity; working closely with the Executive Team to create world-class sales programs and strategies.

Scott McElroy brings 30 years of experience in Information Systems and Technology to advance the strategic architecture, applications development, data center operations, infrastructure, security and core technologies that support the business on a global scale. Prior to joining Youngevity, Scott McElroy led the design, development and implementation of strategic technology initiatives for Cisco Systems, Deloitte, Intel Corporation, Northern Trust of Chicago, The VONS Companies and numerous Fortune 500 companies while serving as President and CEO of two Southern California-based technology consultancies. Scott also managed the Office of Strategic Initiatives for First American Title’s Professional Real Estate Services where he directed a portfolio of large-scale application development projects valued in excess of $15M. In addition to numerous professional certifications, Scott McElroy has a B.S. in Business Administration and Information Systems from California State Polytechnic University, Pomona. He has been involved in numerous professional, community and technology organizations and formally recognized for his efforts by both the California State Assembly and California State Senate.

Sandy Horwitz, VP of Distribution/Logistics

With a background in dancing, martial arts, Pilates and other areas of fitness, Sandy started her career at Youngevity with the aim of offering a professional fitness center as a part of the Youngevity opportunity. She was able to travel, set up and train distributors on how to run a successful fitness center during the inception of Youngevity. However, soon after, the opportunity to run the distribution center and logistics became available and Sandy, with over 15 prior years of management experience, became the Distribution Manager for Youngevity. 12 years later, she now oversees 6 teams of over 70 employees that handle all distribution and logistics for Youngevity; both domestically and internationally. Sandy and her team are a major driving force for Youngevity, handling every order received small and large, incoming and outgoing; ensuring that Youngevity continues to grow and serve individuals around the globe.

Sanjeev Javia, Scientific & Athletic Advisory Board

Sanjeev has multiple roles at Youngevity stemming from product development and formulation to working to building out the marketing strategy in their international markets. He has an MBA from Thunderbird School of Global Management and a Bio Psychology degree from the University of Michigan. Formulating nutrition products for over 15 years, he's developed entire lines of supplement products from sports performance to various disease management states. His specialty and research emphasis focuses on nutrition and exercise interventions in diabetes/obesity, auto-immune diseases, neurological issues, and post chemotherapy recovery. His client list includes some of the top professional athletes in the world, SuperBowl MVP's, Stanley Cup Champions, World Series Hall of Famers, and Olympic Medalist. Sanjeev is the founder/CEO of Javia Wellness Group and is a board member or partner in various health related organizations such as SpeedFlex Training Systems, Like A Pro Inc, SuperFlex Fitness, DermSpectra Imaging, and Splash Beverage Group. His focus at Youngevity is to further reinforce the incredible health philosophy of 90 For Life and support the overall mission of solving today's health concerns through high quality supplementation.

Alex Theis, VP of Field Relations & Training

Alex Theis comes to Youngevity with extensive experience having worked in almost every area of the industry. His experience includes directing large customer service teams, developing sales initiatives, international management, commissions, IT/web, compliance, events, and distributor relations. He has worked extensively with million-dollar earners, becoming an advocate for tools, communication, and training. Additionally, Alex has become a passionate spokesperson for the Distributor Force. He’s spent an extensive amount of time speaking and training in North America, Asia, and Australia, and working with distributors in those areas, as well as, Europe and Central America. He has played a pivotal role in helping companies develop growth, improve communication, and increase employee and customer retention. Alex now brings his passion for relationship building and development to Youngevity, where he will work hand-in-hand with distributors and continue to develop the already solid network.

David Rutz, VP of Global Services

David Rutz brings more than 25 years of direct sales, network marketing and executive operations experience to Youngevity. An inspirational leader with extensive experience in both direct sales and operations, David has led and trained a national sales organization; and as a corporate officer, David launched his own direct sales company, Escape International. David was also the Founder and President of a long-distance telephone and Internet company (The Free Network) where he led the growth and operations from startup to over 300,000 customers in under three years – using direct selling as the sole method of distribution. He is known for keeping service offerings simple to understand and promote, allowing rapid growth and replication amongst distributors. David’s early business career included working as a Business Consultant with Andersen Consulting (Accenture) and as Financial Analyst with General Motors. A graduate of The University of Michigan Ross School of Business, he received his degree in Business Administration with concentrations in Finance and Marketing.

Scott Salik, VP of Global Content

Scott Salik brings more than 30 years of technological and programming experience to Youngevity. He is a member of Producer's Guild of America and Academy of Television Arts and Sciences. Scott’s career includes feature films, work for all the major television networks, producing niche cable programming and creating marketing content for many of the great American brands. He served as VP of Programming and Network Development for Beachbody as part of the "Team Beachbody" launch team and most recently as VP of Video with ViSalus. His track record for integrating state-of-the art technical and creative innovations to maximize content value, enhance user engagement and grow brands is unmatched in the direct selling industry. Scott is committed to accelerating the trailblazing vision Youngevity has set forth for the coming years.

Sean Brown, VP of Special Projects

As the Co-Founder of Mialisia™ Jewelry, Sean Brown possesses the progressive qualities needed to create and manage Youngevity’s special programs. Having previously worked as a Bank Executive for HSBC and Bank of America, two of the country’s leading financial institutions, Sean also brings over 15 years of business strategies and sales experience. He has extensive experience leading large sales organizations and developing special programs and incentives for leading industries. Sean designed, built and is currently heading the Social Selling Program for Youngevity and as the company continues to grow, he will continue to develop necessary programs and help support new acquisitions and developments.

Brian J. Davis, Creative Director

Brian brings over 20 years of graphic design background to Youngevity, with experience spanning such fields as printing, publishing, advertising and marketing. Brian joined Youngevity in 2008, working with top executives on new product development and has been responsible for the majority of creative direction, print and packaging since. Brian corresponds closely with vendors, helps fulfil distributor requests, maintains branding strategy, works on special projects and product conceptualization, and manages day-to-day operations, delegating workflow in the marketing department. As Youngevity grows internationally, Brian assists in managing product packaging for the regions and holds a key role in the company's expanding momentum worldwide.

Ricardo Spilman, Director of Sales and Operations for Eastern Europe and Israel

Ricardo Spilman brings over 30 years of global, direct-selling executive experience to Youngevity, with a successful track record in sales, marketing and expansion. Ricardo has held the CEO position for Just Ltd (Argentina) and Soda Stream Ltd (Argentina), leading both companies to global expansion through negotiations, operations and development. He was also part owner of Swiss Nahrin Ltd (Eastern Europe and Israel), an international cosmetics alternative and food supplements brand with 40 franchise companies in Europe and South America. Most recently, he was the advisor for PM-International’s Board of Directors, one of Europe’s largest direct marketing companies in the health, wellness and beauty industry. While at PM-International, he formulated strategies for penetrating new markets, built training programs and helped lead the company to global growth. Ricardo is a skilled negotiator with global connections, necessary as he leads Youngevity to international expansion starting in Eastern Europe and Israel.

Susana Azócar, Director of Sales and Operations for Latin America

Susana Azócar is a multicultural executive having more than 15 years of professional experience in business management in various industries with a keen focus on the markets of Latin America. Ms. Azócar has extensive experience in developing and opening new markets from the ground floor up, building and running business strategic plans, creating distribution channels, marketing campaigns and sales teams, both domestically and internationally. She has successfully opened and launched several regions throughout Latin America and led the expansion efforts of three different U.S. direct selling companies opening offices and building distribution networks in Guadalajara, Mexico; Caracas, Venezuela; San Juan, Puerto Rico; and Santiago, Chile. She is passionate about making a difference in the lives of others and has worked hand in hand with leaders in order to help grow their business. She strongly believes in the power of teamwork, and motivates others to get the best out of them.

Robert Greer, Country Manager of Operations and Sales for Australia and New Zealand

Rob left school and studied Law at Auckland University for 2 years. Eventually Youngevity showed up on Rob’s radar after his wife heard Dr. Wallach speak to a heavily over packed meeting in Auckland in 2002. His wife came home that night, so excited about what she had heard that night, that Rob could not get to sleep. Having had a long time interest in health and wellness, Robs passion and excitement for Dr. Wallach and his products, the growth of Youngevity globally and the amazing compensation plan available for associates continues to grow daily.

Dan Sekiguchi, Japan General Manager

Dan has had extensive experience working with some of the top MLM companies in multiple roles such as customer service, commission specialist, IT manager, operation manager and also as general manager. Dan has contributed to the growth and success of several top nutritional products MLM companies and understands this industry well. He graduated with a degree from Brigham Young University, Hawaii. Dan and his family live in the Tokyo area from where he will work closely with all BellaVita members and leaders. Dan has a great passion for health and the MLM industry because of the impact and change these can bring to many people’s life. Dan is very happy to be the part of the BellaVita family and he has a strong commitment to put all energies toward helping people achieve a more beautiful life with BellaVita.

Haylee is in our Kuala Lumpur Malaysia office and will support the Southeast Asian region. Haylee is very experienced, having worked as an executive for a billion dollar International MLM company based in Malaysia. She has ten plus years in management experience in customer service, marketing and logistics. She received her University degree in Marketing and Finance. Haylee is fluent in multiple languages including several Chinese dialects, English and Bahasa Malay. Haylee will apply her passion for excellence and her extensive experience and skill in supporting our leaders, members and customer in Malaysia, Singapore and Indonesia.

Mike Brosnan, VP of Asia

Mike has a long history of 20 years of experience and successful management in the Multi-Level Marketing field developing international nutritional product and marketing companies. Previous to founding BellaVita Mike had been President of Asia Pacific for a nutritional network marketing company for 8 years. Mike has also served in this industry as a consultant to some of the top MLM/ network marketing companies in the business as well as serving several other companies in senior executive positions. Over the years Mike has spent considerable time in Asia gaining full appreciation and understanding of this unique market and the Asian way of doing business. Mike has launched companies and products into 14 Asian countries growing these markets from ground floor to sales volumes into the millions per month.

Sandy Lin, Director of Asia Operations

BellaVita is pleased to introduce Sandy Lin as the newest member of the BellaVita global management team. Sandy has joined BellaVita Taiwan as our new Office and Business Development Manager.Sandy brings with her over 16 years of management and customer support experience within the MLM industry in Taiwan and Asia. Sandy has worked for several strong international MLM companies, several of which have grown to sales of over one million US dollars a month in the Taiwan market. Sandy has a strong passion for this industry of Network Marketing and for supporting leaders, distributors and customers in all of their needs. We are very grateful and excited to add Sandy to the global BellaVita Family!​

Tammy Mak, Country Manager

Tammy joins BellaVita as a country manager, overseeing operations, customer service, sales support, logistics, as well as managing the corporate online social media platforms. With valuable insight and knowledge gained from various Multi-level Marketing companies and extensive experience from developing and implementing plans, she will be a welcome addition to the team. With her proven record and past achievements, she will continue to support BellaVita distributors by facilitating smooth operations and by making continual improvements. Tammy believes that the fundamental principle and keystone of business is honesty; it is her goal to build trusting and loyal relationships with distributors and to ensure that BellaVita offers the best experience possible. Tammy holds a Bachelor’s Degree from Brigham Young University of Idaho in Communications with an emphasis in Advertising and is fluent in Cantonese, Mandarin and English.

Luke Taffuri, Vice President, International Sales and Operations

Luke Taffuri comes to us with more than 22 years of direct selling experience from a company that achieved over $1 Billion in sales were he developed and led their international expansion to 26 international markets worldwide. He also has extensive industry experience, holding the position of Chief Operating Officer at his previous company leading the development and execution of business strategy, corporate culture, organizational leadership, product strategy, sales, marketing, logistics and distributor relations. Luke earned his Bachelor of Science degree in Marketing from Dominican College.

Luke’s career success is based on a wealth of business experience as well as his unique ability to listen and balance the specific needs of a variety of distributor and corporate demands. This commitment to listening allows him to see what is possible and then share a vision with others, as well as helping build trust that produces high-performing teams and business growth.