Attendees came from all over the US to take part in the educational offerings, the networking events, experience the Coffee Fest World Latte Art Championship Open and sampled from more than 190 exhibition booths. Once totaled, actual attendance was 1,805. Coffee Fest Exhibitors accounted for an additional 1,056 badges bringing the total attendance to just under 3000.

For the first time ever Coffee Fest attendees and fans determined the awards for best new products. Voting occurred on-line at www.coffeefest.com and the results were announced on Friday afternoon with awards presented as follows: