Richmond, VA

Mayor's Breastfeeding Initiative

Mayor’s Breastfeeding Initiative

Last Updated: 2015-11-09

The
Mayor’s Breastfeeding Initiative
focuses on encouraging policy, infrastructure, and environmental changes that
promote a breastfeeding-friendly community, with a specific emphasis on low-income African American and
Hispanic communities.

Highlighted projects include the Richmond Health Action Alliance (RHAA), a Healthy Communities Action Team (HCAT)
funded by the Virginia Foundation for Healthy Youth. In August 2015 and 2016, the RHAA-HCAT launched RVA Breastfeeds, a social
media campaign promoting community support for breastfeeding mothers. The RHAA-HCAT is also working to offer
evidence-based breastfeeding educational materials and training to care-providers who serve low-income communities.

We welcome opportunities to collaborate with other agencies or individuals to build a breastfeeding-friendly city.