Road Safety UAE – 5 Years Anniversary!

November 6, 2018

Road Safety UAE, a Corporate Social Responsibility (CSR) & Engagement Platform, was launched 5 years ago with the aim of raising awareness for proper conduct on UAE roads in an innovative, holistic, permanent and broad manner.

Now, 5 years later, they want to thank all of their partners & supporters and all involved stakeholders for having worked greatly on their cause.

Jointly with CSR-partners, and also supported by public stakeholders like Dubai Police, RTA, Abu Dhabi Police and many more, they conducted a series of innovative and often ‘first-ever’ road safety initiatives like events & conferences, behavior studies, consumer promotions, PR activities, celebrity endorsements, staff engagement activities, lobbying efforts, and more.

The company also thanked UAE’s leading media who have been supporting them so strongly, compiling more than 4,500 articles, creating a media value of more than US$ 15 Million for their cause.

Moreover, they mentioned receiving a number of prestigious awards on country, regional and global level for the work they conducted with their CSR-Partners and other involved stakeholders. These recognitions are amazing compliments for the quality, reach and consistency of their joint efforts.

After 5 years, they are still committed to continue contributing to the overall road safety objectives with their partners and with their work.