Kraft just celebrated the Oreo's centennial. But with sales at a stunning $2 billion a year, the Oreo is no longer just "Milk's favorite cookie," or America's, for that matter -- it's a global powerhouse.

With 2011 fast coming to a close, it's time to think about what's next -- if you dare. We've got the good news, the bad news, the key points to watch and some good advice on getting through 2012 with your finances intact.

That simple wait-and-see game plan we adopted when we believed recovery was just around the corner? Not cutting it anymore -- if it ever did. It's time for new strategies to win in the New Normal. Here's a rundown of ideas that once worked to which it's time to say goodbye, and the current wisdom for replacing them.

Kraft split into two, spinning off its North American grocery business from its faster-growing international snacks business Friday. Here's what the move means for shareholders, and why it makes sense.

By the end of 2012, one-third of the world's travel sales will be booked online. But the majority of bookings still happen through the traditional brick-and-mortar travel agents, which is why Expedia's new Travel Agent Affiliate Program is a smart growth move for the OTA.

Nike is already the global leader in the athletic footwear, apparel and equipment business, and globally is where its future growth lies. Its online sales have surged, and with increasing Internet penetration in emerging markets, Trefis sees more impressive online sales growth ahead.

In its first 100 years, IBM soldiered forward by dominating in America. But Big Blue's second quarter results -- particularly its strong growth in expanding markets -- show that the next 100 years will be all about global dominance.

Walmart's numbers have been stagnating in the U.S. lately, but overseas in emerging markets, the world's biggest retailer has been coming on strong. Its stock has been hovering in the low $50s -- and you won't believe where Trefis puts its estimate for the real value of the low-price giant.