Storyboards for Training

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Systematic approaches to training include taking a very close look at the actual sales process. Find out about a systematic approach to training with help from the chief operating officer of American ...

Storyboards for Training

Storyboards for training gives you an idea of the outline for the sales training process, including marketing materials. Find out about using storyboards for training with help from the chief operating officer of American Eagle Financial Services Inc. in this free video clip.

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Welcome, this is Lloyd Lofton. Today, we're gonna talk about storyboards for training. So let's look at some of the things you need to note in a storyboard. The storyboard gives you the outline for the sales training, the marketing material, the whole process. So, the logical flow of the content has to follow the way the customer's going to buy it from you. So you want to make sure that your storyboard lays that out clearly. The learning objections and the corresponding content presented has to match. You want to make sure that it's congruent with the message that you're trying to get across. The simple instructional strategy used are important. It's important that when you're training and using a storyboard that people understand what they're supposed to learn from it. And the theme and the setting has to be set upfront, so that when people are interacting with the storyboard, or they're using your storyboard to produce material, they understand what their role in it is. So, you can give away content, but always think of ways to present in an engaging fashion. Storyboards give you that opportunity because it lets you see all the topics that are gonna be discussed in the order they're gonna be discussed in. So here's the first tip, start with an authentic grab, attention grabber. Remember, people talk from their frame of reference and people hear from their frame of reference. So what's gonna grab their attention? List the learning objections, objectives, what is it that they're supposed to walk away with, what's the takeaways. And then write the content for each learning objections so that they have something to reference when they come back. Here for example is a great storyboard on how to use YouTube video templates.