Email Marketing Best Practices

How are savvy digital marketers tapping email to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing email marketing world.

Jan 9, 2015 -
Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many.
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Aug 21, 2014 -
By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing.
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Jun 26, 2014 -
In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash.
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Apr 17, 2014 -
There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them.
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Mar 24, 2014 -
A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost.
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Mar 6, 2014 -
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and Stonyfield, shared some campaigns they worked on that were truly special.
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Feb 21, 2014 -
Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative and using personalization.
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