11/9/2016

"With the explosion of social media, customers now dictate which digital channels they engage through, so it's paramount that beauty brands engage customers in innovative and creative ways to differentiate themselves from their competitors."

11/9/2016

11/8/2016 | Jeb Gleason-Allured, Editor in Chief

Every year, these consumers are confronted by thousands upon thousands of new beauty care products, so brand success is always far from assured. That’s why savvy product developers and brand marketers spend so much time seeking the most critical resource of all: knowledge.