Happy People Making People Happy

June 7, 2011

By shining the light on the unique customer service culture of Zappos.com and bringing a powerful idea, "Happy People Making People Happy," to life, we differentiated the brand and changed consumer perceptions. Our campaign made consumers realize that Zappos.com was much more than an online shoe vendor.

Ask The Expert

“There is a tremendous value in being part of the ANA’s strong network of brands… The Ask the Expert service validated the research that my team had already done [and] saved us time.”
Michael Harvin, Senior Manager, Global Agency Relations at American Express