MELT adds impressive new executive to roster

ATLANTA, GA – October 16, 2016 – MELT (www.meltatl.com), the award-winning sports, entertainment, and culinary marketing agency announced today that it has hired former Ketchum and Momentum Worldwide executive Andrew Labovitz as a Group Account Director. Labovitz will primarily work on and service MELT’s work with The Coca-Cola Company, and their 18-year agency partnership. This will include work on The NCAA Men’s Final 4; ESPN College GameDay and much more.

Labovitz joins MELT from Ketchum Atlanta where he worked on and serviced the agency’s work with Wendy’s and their relationship with the NCAA and NCAA Men’s Final 4. He was previously with Momentum Worldwide in New York City, where he worked on Verizon Wireless and their NFL relationship.

Labovitz is an Atlanta native and received his Bachelor’s degree from The University of Michigan. His hiring is one reflection of MELT’s strong growth in 2018 and award-winning work on behalf of their clients and the community.

MAY 2018
2018 American Business Awards
Brand Experience of the Year – Consumer – The Coca-Cola Company, Mondel?z International, The Hershey Company and MELT Sports, Culinary & Entertainment for Coca-Cola’s, “Taste of the Tournament for Kroger, Hershey’s, Mondel?z & The Coca-Cola Company”

APRIL 2018
2018 PR News Social Media Awards
Snapchat – Best Use of Filter – Coca-Cola: ESPN College Gameday

2018 Cynopsis Social Good Awards
Social Good Influencers – MELT University

“I’m proud to have Andrew join our team,” said MELT Chairman/CEO Vince Thompson. “He’s an awesome individual who has worked at some of the best agencies in the country and we are so excited to have him at MELT.”