Meet Our Team

As a company, it is our mission is to educate, inspire, motivate and guide passion-drive businesses, while promoting and supporting community service, environmental stewardship, and social responsibility through key partnerships. We are dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity. We believe in: Leading from the front; Challenging the status quo; Respecting our heritage; Seeing change as opportunity; Focusing on ‘why not’ instead of why; Being solution biased, complaint averse; Building relationships not likes.

We are anything BUT normal ...

Brad Werntz – Founding Partner

For over thirty years, Brad Werntz has been exclusively employed in the outdoor industry: As a guide and outfitter, a writer and speaker, as specialty retail staff and management, a marketer, and entrepreneur. For twenty-two years PEMBAserves – the sales agency that Brad founded – represented high-end brands to the outdoor industry’s most respected and influential retailers. Brad also founded Boulders Climbing Gym in Madison, Wisconsin and has been its managing member since 1996. Brad is an early-adopter and an innovator who has consistently asked and answered the question: “How is this going to end up?” To Brad, this question is as much about predicting an outcome as it is about influencing it. Brad is very active in the Outdoor Industry Association, and is currently on its Recreational Advisory Council. Brad has served on other environmental, and outdoor industry boards. Brad is the founder and board president of the Wisconsin Business Alliance. Brad lives on the bike path in downtown Madison, Wisconsin with his wife Vera, and their kids Emma, Misa, and John-Pio.

MEET OUR PARTNERS

Robin Enright

Robin Enright is in the business of creativity. She is the founder of Merchandising Matters, a visual merchandising agency where she endeavors to enhance an emotional connection between buyer and seller, and Permission to Leap where she guides organizations and individuals to enhanced creativity in business and life. She feels a bit of magic when observing others transition from “I can’t, I don’t know how,” to “I can and I will,” and she isn’t afraid to wave her wand a bit to encourage this transformation. Her client list includes Angler’s Covey, Sea to Summit, Buff, Inc., GSI Outdoors and Cascade Designs. Enright has worked as Travel Editor for Women’s Adventure Magazine, Merchandising Editor for SNEWS, and as a local columnist, op-ed contributor and feature writer for MetroWest Daily News in Framingham, Massachusetts.

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Fosubo is a customer experience software that measures the performance of front line sales teams through a text message survey. It facilitates positive reinforcement of good performance along with quick resolution of negative reviews to increase customer retention and your bottom line.

Kenji Consults is a networked team of event professionals and go-to industry insiders that will guide strategy and marketing tactics in developing authentic live storytelling and engagement face-to-face with current and future clients and/or consumers. Creating successful event engagement strategies one client at a time.

Makin’ Hey! Communications can help guide your organization’s marketing and communication objectives on time, on budget and on point. From strategic planning, brand identity, web design and development – to print collateral and social media management, Makin’ Hey! will help lift your brand to new heights.

The NNC Team shared our passion and vision, and provided clear action steps for both short and long-term growth.

Tom Mason - https://www.ortovox.com/us/

Their expertise really came through and created a game changer for us.

Bill Hartrampf - http://www.deuter.com/US/us/index.html

The New Normal Consulting team provided So iLL with a mega, loving, hard core, very passionate slap in the face to wake us up and get our systems in order. They are turning us into a real business one step at a time.

Daniel Chancellor, Founder -- So iLL - http://soillholds.com/

Working with New Normal Consulting gave us valuable insights on how our brand is perceived by the outdoor industry. Their knowledgeable and experienced team quickly identified key items for our brand to focus on to increase our traction and our brand’s value in the industry.

Davidson Lewis -- Green Guru - http://www.greengurugear.com

We were looking for an honest assessment and a vision of a future different than today. New Normal Consulting delivered on both.

Ted Manning, CEO - Ibex - http://shop.ibex.com/

Our teleconference was succinct and clear – and was well reinforced by your written report, which captured all the pertinent details of our operation and desired future, and provided some really great directions. Your clear thinking and good inputs have been very helpful.

The experienced team at New Normal Consulting represents a powerful resource across multiple disciplines that provides large and small organizations relevant, proven experience. Their collective experience, success and skill sets can provide organizations a myriad of proven services from product, sourcing, supply chain, sales, marketing, outreach, trade and consumer engagement and overall organizational planning and strategic execution.

Kenny Ballard -- Osprey - http://www.ospreypacks.com/

I have known these four gentlemen for over two decades. No only are the among the brightest people I have worked with, they are also the most ethical and thoughtful. Their ability to think about concepts and processes in a new way makes them uniquely qualified to bring value to any outdoor organization, from manufacturing to retail, from events to public relations and marketing.

Darren Bush -- Rutabaga - http://www.rutabaga.com/

What We Are About

Our mission is to educate, inspire, motivate and guide passion-drive businesses.We believe in: Leading from the front; Challenging the status quo; Respecting our heritage; Seeing change as opportunity; Focusing on why not instead of why; Being solution biased, complaint averse; Building relationships not likes.

Meet the Team

Our team is dedicated to helping businesses of all shapes and sizes succeed. We have a singular passion for specialty business: Not as an MBA case study or as a passing curiosity. Click here to learn more.