China Ready Toolkit

California is the top U.S. destination for Chinese visitors welcoming over 1 million visitors in 2015 who collectively spent more than $2.5 billion in the Golden State. Visit California's China Ready toolkit is designed to help ensure California‘s travel industry is effectively prepared to welcome the Chinese visitor now and in the years ahead. Learn more about Visit California China market strategies and plans for the FY16/17 here.

The annual China sales mission connects our partners and the travel trade in China while positioning California as the top travel destination. Want to be a delegate in the future? Click the link below to know more about the mission.

Check out Visit California's direct-to-consumer campaign initiated in 2013. With the launch of tourism ambassador Ms. Gao Yuanyuan, this continuous effort spreads to TV, websites, and social media in China.