1. Keep it simple and sweet

Keep your language simple and your sentences short. This helps readers stay interested and absorb your content much quicker. It’s easy to get caught up in jargon, especially when you might use it on a daily basis.

The best way to know if you’ve communicated your message well is to test it. Ask someone outside of your industry to read something you’ve written, if they can understand and explain to you what your course is about, then you’ve done it!

2. Let readers imagine

Imagination is a powerful tool.

Rather than telling students simply why they should take your course, try and make them feel and visualise something.

If you can connect students to your topic through emotion or experience, you have piqued their interest. While your courses may be a compulsory unit, getting your students genuinely interested in your topic makes the difference between ‘having’ to learn something and ‘wanting’ to learn something.

This connection plays a big role in setting the tone for your course. It not only shows your enthusiasm as a teacher, but demonstrates in a creative way the benefits of taking your course. Who wouldn’t want to create the next big thing?!

3. Tell a story

An intro – introduce a pain/starting point. This may be a current problem, gap in an equation, or maybe a point of origin (example: We live in a world filled with diverse foods and cuisines).

A challenge – this is the middle ground connecting your starting point to your solution. It may be how this challenge effects your students lives, or world, or a possible subject area. (Example: This means choosing the best food, from gluten-free and paleo fads to the lemon detox diet, is becoming more and more confusing.)

A solution – This is where you showcase the real benefits of taking your course. How will learning your topic solve the challenge or help your students? (Example: Learn Basic Food Nutrition and start forming your own informed decisions on healthy eating).

Another way of doing this is thinking in terms of who, what, when, how, or why.

4. Conversation is Key

The old phrase talk ‘to’ rather than ‘at’ people still applies.

We suggest that you write your landing page as if you were talking to your students.

Posted by Bening Wardani

Marketing Creative at OpenLearning. On a daily basis, I spend a lot of time catching up with things happening around the edtech industry. Otherwise, I can be found inventively avoiding using my twelve-month gym membership