PAWTUCKET, R.I., Feb 13, 2006 (BUSINESS WIRE) -- The
Hasbro Properties Group, the intellectual property development arm of Hasbro,
Inc. (NYSE: HAS) and Activision, Inc, (NASDAQ: ATVI), a leading publisher of
interactive entertainment software products, announced today a license that
grants Activision the global rights, excluding Japan, to develop console,
handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first
game will be tied to the much-anticipated July 4, 2007 movie release of the live
action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures.

The TRANSFORMERS brand has been one of the best-selling boys' action brands in a
wide-range of categories, from toys to publishing to apparel, since its launch
as a global property in 1984. Hasbro is currently gearing up to activate one of
the Company's most ambitious worldwide marketing and merchandising programs yet
to coincide with the live action movie in 2007.