Sony offered Daniel Craig $5 million to use their smartphone in the next James Bond movie, but he resisted

Sony offered James Bond star Daniel Craig a $5 million fee to put
the forthcoming
Sony Xperia Z4 smartphone in the forthcoming film Spectre,
but Craig and Spectre director Sam Mendes resisted because
"James Bond only uses the 'best.'"

This is all according to internal Sony emails revealed via
last winter's hack, dated to October of 2014.

It appears from the first
email that long-time producer Barbara Broccoli, the daughter
of James Bond movie series creator Albert Broccoli, wanted Sony
to bolster its $18 million commitment to marketing Spectre with
payments to the cast and crew for using its phones.

There appears to have been some back-and-forth, per a second
email, with Samsung making a product placement offer of its
own: Samsung was willing to give a $5 million fee for its phones
appearing in the movie, but a higher marketing spend of $50
million to promote it.

Craig and Mendes had concerns other than cash, it seems
from that second email.

"BEYOND the $$ factor, there is, as you may know, a
CREATIVE factor whereby Sam and Daniel don’t like the Sony phone
for the film (the thinking, subjectively/objectively is that
James Bond only uses the 'best,' and in their minds, the Sony
phone is not the 'best')," wrote Andrew Gumpert, President
of Worldwide Business Affairs and Operations
for Columbia Pictures.

Barring any further emails, we may have to wait until the
release of Spectre on November 6 to see which phone Bond thinks
is best.