Digital Analytics is the gateway to positive outcomes

With every interaction, your customers are trying to show you how to be a better business. Digital Analytics tools and techniques unlock your ability to listen to them, learn from them, and shape your business to be centered on their needs.

Digital Analytics is the gateway to positive outcomes

With every interaction, your customers are trying to show you how to be a better business. Digital Analytics tools and techniques unlock your ability to listen to them, learn from them, and shape your business to be centered on their needs.

We use Digital Analytics to build battle plans, not weather reports.

Digital experiences, by their nature, create a vast amount of customer data. The Digital Surgeons team uses best-of-breed tools, combined with best practices, to capture that data and use it to align and center our clients on their customers’ needs along their individual customer journeys. Ultimately, we judge our success on our ability to drive positive outcomes for our clients and to delight their customers.

One size does not fit Every Customer

We recognize that every customer is unique. Using behavioral and survey-based tools, we seek to identify and segment customers based on the context of their digital experience and their current customer journey with your company. We then use these audience segments to develop a shared understanding of your customers based on their needs, align on metrics that describe our digital experiences, and create means to optimize those experiences for every customer segment.

One size still does not fit Every Client

We also recognize that every client is unique. Although our measurement and optimization framework generally remains the same, we work with clients that vary widely on their budgets for tools, their analytics maturity as an organization, and their in-house analytics resources. We are a full-service Digital Analytics consulting agency that provides services in measurement planning, tool implementation, periodic or ad-hoc reporting and analysis, query development, dashboard creation, data migration, and data warehousing.

Outcome-focused and tool-agnostic

Digital Analytics excellence requires a focus on our clients’ and their customers’ outcomes. We maintain a tool-agnostic approach to ensure that we are tailoring the right tool features for our clients insight needs and their budgets. We work with a variety of tools for a variety of applications, we don’t think about Google Tag Manager vs. Tealium, ForeSee Research vs. SurveyMonkey, IBM Tealeaf vs. Hotjar, or Optimizely vs. Visual Website Optimizer; we look for the best tool for the job.

We recognize the power of Google Analytics 360 plus Google BigQuery for delivering a robust, extensible dataset from our digital experiences, but also recognize that Google Universal Analytics, well-implemented using Google Tag Manager, might meet the needs of a lot of organizations. Let us help you figure that out.