Radio is facing its biggest challenges as we progress in the 21st Century. Gone are the days when there were a limited choice of listening, especially in the UK, where it was dominated by the BBC and after 1973, a small but growing collection of commercial stations.

Today there are very real threats to the hundred year old medium….

Streaming services such as Spotify allowing you customize your listening, and for a small monthly fee remove advertising

MP3 shuffling of your favourite music

Tight budgets resulting in the merging of stations and less local broadcasting

The increasing use of set playlists, making it hard for new music to be heard

Easily access to music on the Internet using services such as YouTube and Vevo

Lack of freedom for presenters to choose music for their shows

The focus on music that attracts the biggest audience so drawing advertising revenue