Smartphones have become more than simply a communications device – they’re our closest companion providing seemingly on-demand information about the best spots to eat, playing your favorite songs at a whim, giving you directions and reviews about local businesses and more. In short – a personal assistant in your pocket. And these interactions are becoming increasingly conversational – a two-way and intelligent dialogue. In fact, according to our survey, an 83% majority of consumers said that they would prefer at least the option of a conversational dialogue with their personal assistant on their mobile device.

It’s in our nature to crave a more human-like interaction – one that is natural – where technology adapts to us – not the reverse. Nuance’s recent survey also found that 75% of consumers today feel that they are forced to adapt to technology, as opposed to the technology adapting to them. Well, the good news is that Nuance (along with its virtual assistant technology) is changing that and is helping to arm you with the knowledge you want, when you want it, and how you want it.

Read more about our findings here, and then tell us what you think by commenting below.

About Melissa Dirth

In her role as Social Media Strategist, Melissa oversees Nuance’s corporate social media presence, providing insight on the company’s overarching social strategy. She collaborates with both corporate and divisional stakeholders to determine and implement best practices, create engaging social campaigns and amplify Nuance’s brand story. Melissa received her B.S. from Bryant University in Smithfield, RI, graduating magna cum laude as a marketing major with a double-minor in communication and psychology. Melissa has been a dog-lover all her life, finding it hard to not spoil her Cavalier King Charles Spaniel, Bailey. She enjoys traveling, as well as boating on Lake Winnipesaukee in the summer months.