Sport is very influential in our societies; above all, on youngsters. Young consumers are exposed to sport, not only at school, but also through the mass media. Sometimes, the values that teachers and coaches instil in their young pupils, sportsmen and sportswomen, are not the same values which they receive when they watch sport-entertainment events, through mass media or live. In this paper, we analyse an experience, a Barça-Madrid derby, to try to develop the critical capability of students regarding sport.

Abstract

Sport is very influential in our societies; above all, on youngsters. Young consumers are exposed to sport, not only at school, but also through the mass media. Sometimes, the values that teachers and coaches instil in their young pupils, sportsmen and sportswomen, are not the same [...]