About Us

Emathal Paints is committed to helping consumers achieve a higher quality of finishing and supports this mission by developing superior products. We supply industries and consumers around the globe with innovative products and we are passionate about developing solutions for our customers.

Through new technologies we can tap into additional market opportunities, we conduct our business in accordance with the principles of sustainable development. Current trends in paints opt strongly towards water borne finishes, both for interior and exterior, and Emathal Paints is proud to demonstrate the feasibility of using these products for almost any use Emathal Paints aims to develop innovative quality products and cost effective coating systems that require equally substantial investments in research and development. We differentiate ourselves by adding core values through Creation, Development, Experience and Team Work. Emathal Paints, as specialized developer, manufacturer and marketer of a wide range of Decorative, Protective, Industrial Coating, Construction Chemical, Packaging and Adhesives, works toward the highest International Standards to protect the environment. Emathal Paints will commit itself to Green Solutions by creating eco-friendly range of products in order to protect our future generation, the environment by minimizing paint future impact.

History

Emathal Paints is committed to helping consumers achieve a higher quality of finishing and supports this mission by developing superior products. We supply industries and consumers around the globe with innovative products and we are passionate about developing solutions for our customers.

Emathal Paints is considered one of the most modern high-tech companies in the Middle East. It is a fully owned subsidiary company of the well-established RAR Holding and having a worldwide operation in the GCC area, Europe, Asia, Africa and America. Ritver paints & coatings was founded in the 60’s of the 20th century under a joint venture between RAR Holding and Italian manufacturers in Bologna – Italy, providing the world market with a complete range of high quality paints & coatings such as Wood finishes, Decorative, Industrial, Powder coating, Construction chemicals, Can & Coil coatings, Adhesives. This type of joint venture has led to significant experience in research and development, intense skills and expertise. With more focusing vision that served the paints and coatings industries in the year 2000, RAR Holding decided to expand its business in the Gulf area specifically in the United Arab Emirates and build a very modern and sophisticated production plant under the registered name, EMVER Paints Industry, located in Jebel Ali Industrial Area, under a signed Trademark License Agreement with “BAYER Wood Cover” to work on serving Ritver brand name in the area with an annual production capacity exceeding 30,000 tons. Development will never end, and with more engagement in the manufacturing field, RAR holding has grown and an Ultra-modern Powder coatings plant was founded in the Middle East area, namely in Lebanon when production under Ritver Brand name started in Mid 2011. Our strength developed over the past decades have given us excellent motives to be confident in achieving our objectives which were set through working in implementing a business plan to translate the power of innovation into tangible results, thus leading our research and development for safer friendly environment and cost effective products. Emathal Paints now has in place a very experienced team of managers, technicians and chemists who have greatly enlarged the operation production plants and warehousing facility supported by high technology, quality control, research and development laboratories under direct supervision by Italian Chemist expertise.

Our Vision

Mission Statement

Emathal Paints aims to develop innovative quality products and cost effective coating systems that require equally substantial investments in research and development. We differentiate ourselves by adding core values through Creation, Development, Experience and Team Work.

Emathal Paints, as specialized developer, manufacturer and marketer of a wide range of Decorative, Protective, Industrial Coating, Construction Chemical, Packaging and Adhesives, works toward the highest International Standards to protect the environment.

Emathal Paints will commit itself to Green Solutions by creating eco-friendly range of products in order to protect our future generation, the environment by minimizing paint future impact.

Emathal Paints focused in the last 5 years on developing skills and leadership abilities of its employees at all levels through the introduction of in-house and abroad training sessions. We believe in our staff capability, and we will continue encouraging our staff to endorse personal development where a continuous investment in the manpower will be the management future commitment.

We are the first in creating a systematic cooperation between the customer and the company which aims to afford our customers demand & needs through a constant controlled process in the company, implementing the most developed and efficient rules to create innovative solutions in the field.

Our Vision

Emathal Paints vision is to build Total Brand Value by innovating to deliver consumer value and customer leadership faster, better and more completely than our competition.

We expect and demand the best we have to offer by always keeping Emathal Paints values top of mind.

Ataining our vision requires superior and continually improving performance in every area and at every level at the organization.

At Emathal Paints, our vision is to be the best company in the world – in the eyes of our customers, staff, communities and people.

Management

BOARD OF DIRECTORSMr. Rabih ReaidyChairman & CEO

Mr. Wissam El KassisChief Operating Officer

Mr. Richard SumnersGroup General Manager

Mr. Michel JubranDeputy General Manager (Ritver)

Ms. Eliane GermanosBusiness Development Manager

Mr. Haytham ReaidyDeputy General Manager (Corrida)

Research & Development

Emathal Paints R&D (Research and Development) division is considered one of the most innovative teams in the paint industry, owing to the combination of its technical expertise with customer intimacy achieved by close follow-up of its qualified technical team with customers during product experiment.

The R&D team provides upstream research capability in developing newly in-house polymers, thus creating new technology platforms and combining intrinsic performance capability and minimum impact on health and environment.

The extra added value achievement of our R&D division is the development of vanguard Tintometric System for paint & coating finishes, and the Stain Mix System for the wood stain finish systems. Ritver in its field is considered as the pioneer in introducing the wood stain colouring and colouring paste.

R&D places great emphasis on maintaining sound knowledge of its customers applications and working process, and will remain so in the future, whilst cooperation is still maintained between the customer and company’s efforts in improving the products performance.