Parle Agro

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Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.

In the century old Murugappa Group women take care of the softer side of the business, that's CSR and cultural activities. In the 25 year Apollo Hospitals Group, first generation entrepreneur Prathap Reddy didn't think twice about involving his children, all daughters in the core business.

The share of wallet for salted snacks is heating up on the back of several launches in this segment by players like ITC and Parle Agro recently. CNBC-TV18 now learns that the Bangalore-based biscuit major Britannia too is entering this space.

With the Japanese consumer market fast shrinking, it doesnt come as a surprise that Japanese alco-beverage giant Asahi Breweries has set aside USD 9.2 billion for global merger and acquisition (M&A) activity.

Bisleri International, Chairman, Ramesh Chauhan is playing it cool. He has rubbished brother Prakash Chauhan-owned Parle Agro's claims of being a major player in the water market. In a rare interview to CNBC-TV18's Tanvi Shukla, Ramesh Chauhan talks about his succession plan and outlines the next big thing: "enhanced" water.

Big ticket brands that stayed away from IPL-2 are now readying to use the ICC Twenty 20 World Cup platform. With ESPN Star Sports offering relatively cheaper ad rates compared to the recently concluded IPL-2, new advertisers are willing to splurge on the tournament.

Source:Economic Times - MUMBAI: In many ways, life has come full circle for Prakash Chauhan, chairman and managing director, Parle Agro. Not only has he re-entered the carbonated soft drinks (CSD) category he exited 20 years back, his company has returned to the same volume of 800 million litres

Source:Economic Times - MUMBAI: Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore cola market early next year with the launch `Cafe Cuba`, a coffee-flavoured carbonated drink. Parle Agro had sold its popular

Source:Economic Times - MUMBAI: Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro announced its re-entry into the Rs 15,000-crore cola market early next year with the launch Cafe Cuba, a coffee-flavoured carbonated drink. Parle Agro had sold its popular and iconic soft

Source:The Hindu BusinessLine - Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore cola market early next year with the launch ‘Cafe Cuba’, a coffee-flavoured carbonated drink. Parle Agro had sold its popular

Source:FirstPost - Mumbai: Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro announced its re-entry into the Rs 15,000-crore cola market early next year with the launch Cafe Cuba, a coffee-flavoured carbonated drink.Parle Agro had sold its popular and iconic soft drink

Source:NDTV Profit - Mumbai: Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro announced its re-entry into the Rs 15,000-crore cola market early next year with the launch Cafe Cuba, a coffee-flavoured carbonated drink. Parle Agro had sold its