Stay up to date

About this class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.

Survey today’s digital marketing landscape and its career opportunities.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Interested in learning digital marketing but can't attend this in-person workshop? Join us online for a FREE Intro to Digital Marketing Livestream! Sign up here.

Let’s Keep You Updated

Thanks

You’re following Intro to Digital Marketing.

Start following any program. No need to enter your email again.

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.