How US agents use social media to land Chinese buyers

Chinese buyers are connecting with U.S. agents through social media platforms like QQ, WeChat and Weibo, and buying homes in Houston and land in Colorado sight unseen, Reuters reports.

Chinese buyers are typically looking not just for a place to live, but for investment properties with yield potential.

San Francisco-based luxury agent Joel Goodrich and a colleague in New York were recently given a $100 million budget to invest in real estate by a Chinese businessman who was referred to them by Juwai.com, and CEO Andrew Taylor says Juwai.com has directed investors with even bigger budgets to agents. Source: reuters.com.